The Talk Show

33: Apple`s Actual Problems

 

  I mean honestly passing out drunk watching charlie nodded then get handed [TS]

  to get into terrible what they hear these you know what I don't know what [TS]

  made you think of that era that episode but it's funny because I mean I guess [TS]

  that's probably true that you can we get to jump in any episode from any season [TS]

  but that one in particular was I think that's one of my favorite it really hit [TS]

  the nail on the head [TS]

  you know what it's because we were talking about we're going to talk about [TS]

  this disaster people leaving and maybe they will tie them tight only get that [TS]

  was supposed to do this at the beginning and I don't let this run but I did this [TS]

  is pretend this is the beginning I just wanted to say I wanted to tell everybody [TS]

  how today's show is sponsored by audible.com a leading provider of spoken [TS]

  audio information and entertainment listen to audiobooks whenever and [TS]

  wherever you want and I'll tell you more about them a little bit you sick I'm so [TS]

  sick of this watch stuff yeah yeah god this watch stuff to me is it's there's [TS]

  like 10 10 different thread about Apple that sort of following in almost all of [TS]

  them for me but they aggravate me and watch things like epitomizes it I feel [TS]

  the same way I don't think I would ever wear one I just think it's gotta be [TS]

  wrong I like I don't know people that some people right to me and I go on [TS]

  Twitter late Wednesday I get the thing that says like I take your silence on [TS]

  this watch thing as confirmation that there that it's a big deal in a minute [TS]

  you know like somehow he's so cute in that I know all about it but i cant say [TS]

  no and now it's a reason and mostly almost completely silent on it is I just [TS]

  really don't care yeah kinda the same way [TS]

  watches to me basically jewellery [TS]

  I got like watches have been good wages and I don't think of it as a used to i [TS]

  mean we don't know what it does but I don't need to give most generous would [TS]

  have got you know in my pocket and somebody had a thing yesterday that I [TS]

  was one of the things about it that I actually agree with which is what if [TS]

  this so-called watch that they're supposedly working on is just the next [TS]

  iPod Nano right what if it's you know the iPod Nano is comes with the thing [TS]

  you can strap it to rest I don't mean that could be it it's like that's the [TS]

  thing that gets me is they are not that I'm saying that Apple couldn't or [TS]

  shouldn't work on a I think that you'd see some kind of device that you [TS]

  strapped here risk but just that why are people making it a league it's a major [TS]

  deal right [TS]

  like it might make perfect sense that Apple would make a thing that gets into [TS]

  this Fitbit you know the Nike FuelBand type monitor your steps fitness type [TS]

  stuff and maybe play music or something like that too I don't know but it why [TS]

  would anybody think it's a bigger deal than a new iPod if you know presumably [TS]

  if they make it it's going to be something that sells for like a hundred [TS]

  $200 it's not going to be $1,000 $1,000 watches it would probably see you know [TS]

  even if it's successful selling a range of like the new you know in terms of [TS]

  quantity of like the new iPod Nano you know a nice little business but not this [TS]

  is not going to revolutionize the company has good way of looking at it is [TS]

  that you know it's maybe it's the first iPod a proper iPad with iOS on it that's [TS]

  interesting so I have never heard of any idea number one i stone italian [TS]

  convinced they're actually doing it and number two even if they do I don't think [TS]

  of all the things that Apple's ever done and that they'd get they release and [TS]

  then immediately the tech press crowd goes that's it that's all right I can't [TS]

  think of anything that is more obviously going to get that sort of response but I [TS]

  think everybody wants a plan to introduce some new revolutionary product [TS]

  whether to the TV you at the white you something but I don't think anybody [TS]

  really considering what [TS]

  it actually could be and it's not have a cell video on it [TS]

  gonna do the decorating stuff at best it'll be like an accessory for your [TS]

  phone [TS]

  that exciting yeah and and I still can't get past the whole idea if it's really a [TS]

  watch and that's what everybody seems to be talking about and and and then one of [TS]

  the things that gets me so frustrated is that people it seems like nobody had [TS]

  been has any reading comprehension yesterday were recording this on Tuesday [TS]

  March I don't know when it's gonna but on Monday the 4th of March Bloomberg [TS]

  published its story about the second story about the watch that actually had [TS]

  literally had no new information in it whatsoever except that they sort of made [TS]

  it seem like it did but they were really only citing the same source from a month [TS]

  ago that they've they published a thing a month ago that Apple might be working [TS]

  on some kind of watch type thing and the story yesterday was had no new [TS]

  information all it really had that was new was comments from analysts about [TS]

  what it could mean that it could be a six billion dollar business a year for [TS]

  Apple [TS]

  everybody everybody jumped on it like it like there are reiterating like they've [TS]

  got more sources confirming that Apple is making lunch which if you read the [TS]

  article carefully they did not they said a month at that as sources said a month [TS]

  ago [TS]

  get you some weird feedback that think I held the estimate estimate the size of [TS]

  an industry when you don't even know what the devices that I think the way [TS]

  that they did it was that they they they talked about that watches Oris sixty 60 [TS]

  billion dollars a year spent worldwide on watches and if Apple can take ten [TS]

  percent of the market they have six billion that's too so you know it's all [TS]

  about the way you define the word like marketers denying [TS]

  market is so ambiguous defined market to be anything I guarantee you see sixty [TS]

  billion dollars worth of watches sold like media's [TS]

  yeah and that's exactly it is that watches are actually almost a [TS]

  fascinating industry to look at as a whole because they literally go from one [TS]

  end of the economic scale to the other where you can I as far as I know I'm [TS]

  pretty sure you could buy a working quartz wrist watch for about $5 right I [TS]

  bet it would cost more to ship it from Amazon then the watch itself cause I'm [TS]

  gonna go look this up right now and see what I can get a $5 watch at Amazon and [TS]

  Rolex Omega have healthy hundred-year old hundred maybe even more than a [TS]

  hundred year old businesses selling watches that start at four five thousand [TS]

  dollars and go up from there because you know you can get on with diamonds and [TS]

  made of platinum is right you can easily spend twenty five to thirty thousand [TS]

  dollars which was super well-crafted and build determined not to mention their [TS]

  sort of fashion accessories is that Casio mens analog watch its $9.99 [TS]

  actually pretty nice but anyway you know literally from $5 up to $50,000 and [TS]

  sadly that is not a market like you can't just take him tonight because it [TS]

  doesn't make any sense right and I can't help but think that a huge chunk of that [TS]

  sixty billion is is actually spent on those high-end watches Rolex enemy get [TS]

  must have a pretty good as it watches it is include like locks not so too at the [TS]

  time pieces I I honestly don't know but it does seem like a stupid way to come [TS]

  up with a number and make it seem like six billion you know that many of those [TS]

  watching episode two military leather mask purchases you know it's just insane [TS]

  like it market the market isn't that is not a market so there's no way that you [TS]

  can figure 6 billion 52 by sied don't even know what it does right like you [TS]

  know Apple is going to make Apple is working on a new very small piece of [TS]

  consumer electronics like that's not news that what do you think Apple has [TS]

  done every single day for the last thirty years is work on new little [TS]

  computer type things by some definition of little I know I do believe they've [TS]

  got something pretty far along cuz [TS]

  you know a lot of people seem to be hearing a lot of rumors I just had no [TS]

  idea what are they as ever and it doesn't really interest me wearable [TS]

  computing in general doesn't interest me well I guess what I want to emphasize is [TS]

  not on board by the idea of a nap watch but I'm bored by just the just the [TS]

  sentence Apple is working on a watch if there were some details about it right [TS]

  if there was something specific that we knew about it was that would get me [TS]

  interested but we don't nobody has any information at all except stupid patent [TS]

  filings which never well not never but you know you success rated predicting [TS]

  writer from doing what happens gonna do from patent filings its just incredible [TS]

  exactly zero because it's a patent everything they do exactly what [TS]

  everybody else in the tech industry does is not patent everything they're going [TS]

  to do but patent everything they think of that patentable is not whether it [TS]

  gonna do it is whether you can get up if you can get a patent for you file it [TS]

  just in case cover your ass just like your finger on the trigger of a machine [TS]

  gun use his key point everything those patents all over the law that's probably [TS]

  accurate way to think about patents in general just put it so unlike a typical [TS]

  episode of the show which is entering and pointless but I actually did I i I [TS]

  got you I English as IT guy welcome to the talks I guess I should do that to do [TS]

  it sponsors tell people that if everybody sometimes people say you [TS]

  should tell me who the hell is on the show as I get a lot of people start [TS]

  listening without reading the the tax that says special guests guy English [TS]

  joins John Gruber to talk about whatever they don't read that they just hit play [TS]

  in there they don't know who's on the show but we actually asked you to be on [TS]

  the show because I have a very specific theme but i wanna talk about this hour [TS]

  and we've said actually this watch things sort of touches on it yet but [TS]

  it's this whole circle [TS]

  the stuff I wrote last week about this stupid articles this Apple AAPL is [TS]

  doomed scenario type stuff that we try to capture I think you'll agree but more [TS]

  last that on the one hand we've got all these people saying that Apple is doomed [TS]

  or they're in trouble or they're they're heading for a fall there tanking and it [TS]

  was all obvious it was you know it was inevitable because the way Apple works [TS]

  is just it's not sustainable and it all depended on maybe some people you know [TS]

  some people argue all dependent on Steve Jobs or apples to closed in error or [TS]

  another 12 is that if if you're only succeeding because of design your [TS]

  inevitably people are going to copy those designs which are successful in [TS]

  the copies will be cheaper and then you lose that sort of argument and that ad [TS]

  that's why Apple stock is going down and that's why I don't know they're going [TS]

  out of business or something and that's nonsense and it's no real evidence for [TS]

  that Apple's actually got a really strong business and so it's easy to see [TS]

  that these arguments are nonsense if you really look at them critically but I [TS]

  think the worst thing that any of us who really care about the company as users [TS]

  or just as people who appreciate the work that Apple has accomplished over [TS]

  the last few decades the worst thing we could do is look at these nonsense [TS]

  arguments that Apple is in trouble and then control ourselves and think Apple [TS]

  doesn't face any actual serious problems and they do and that's what I would like [TS]

  to talk about the actual what actually facing up [TS]

  cutest things two major big piece previously [TS]

  probably having on my content management you know it's like they have to juggle [TS]

  all your subscriptions items itself was an issue and if there's one as a talent [TS]

  retention I think this be the first to consider collapse into one thing which [TS]

  is basically the technical the technical debt today sort of have to labor under [TS]

  the oldest operating system now and then build a lot on top of it and [TS]

  infrastructure with iTunes now that and I think that they're gonna start running [TS]

  up against you know certain limits where there's sort of but their temples as it [TS]

  built it ever since I believe that peace I was six came out which makes you feel [TS]

  to stream TV from the cloud directly to be at least 18 11 which is it's the same [TS]

  core but a different city you on it and it's quite a bit better I think and what [TS]

  do you do i do and i was wondering what you think about that now that it's sort [TS]

  of settled in and it's not new anymore I do think that iTunes 11 is an [TS]

  improvement [TS]

  interface wise I don't know though that it goes far enough in terms of reducing [TS]

  the work you have to do through it [TS]

  yeah I don't think either and the reason for that is effectively the UI update [TS]

  she talked about quite a lot and I was a pretty good but you know the fact of the [TS]

  matter is that still the same code behind it look if you have a dialogue [TS]

  with you note the presence of the whole app is blocked just got a whole bunch of [TS]

  modal dialog all over the place because it's a really old treat 80 west and even [TS]

  I do think I think it's the last app from Apple that has a modal Preferences [TS]

  dialog and I'm pretty sure it's the only app I use that as a model Preferences [TS]

  dialog anybody doesn't know what that means in other words I think you just [TS]

  said but when you put the Preferences open items you can't use the other [TS]

  windows in the apt to you close that window right and that's the way [TS]

  preferences Windows on the Mac always used to be everything was a modal dialog [TS]

  and then slowly but surely programmers updated their app store or all the LDAP [TS]

  sort of faded away and replaced with new apps and the new way of doing it is to [TS]

  do it [TS]

  mode loosely so that you can just leave the Preferences window open and switch [TS]

  windows and I never heard a good explanation for why iTunes has modal [TS]

  dialog box for that other than that they started within never got around to [TS]

  rewriting that code [TS]

  well the thing is it's actually hard to do a modal dialog box he states that you [TS]

  have to have to go anywhere to block the whole thing about those boxes too is [TS]

  that we have apples kept running and you've got a iTunes model boxes of the [TS]

  Apple script so if iTunes has one of those those dialogues in like check for [TS]

  you download something displayed remaining an app that wants to add [TS]

  something to the iTunes library via AppleScript it won't just fail it's just [TS]

  it [TS]

  too chaotic mess I think the reason they keep it is because if he basically [TS]

  change the preferences and all that kind of stuff to be asynchronous with the [TS]

  rest of the UI and has a lot of work and it probably will expose a lot of bugs [TS]

  and weird little places don't want to shake out for the sake of something I [TS]

  think you know people like us noticed but I don't think that the general items [TS]

  user really cares about a match right but you know you can just think of some [TS]

  comments it's easy to think of some scenarios where it would be a lot easier [TS]

  to keep it modal we're like let's say with the new device preferences right [TS]

  you can delete your backup for like an iPhone you no longer have in the [TS]

  Preferences window but if they did it without if they did it mode loosely you [TS]

  could open the Preferences window go to a device then switch to the other window [TS]

  plug that device in and started back up then go back to the Preferences window [TS]

  and delete phones back up you know it's I don't know just to cover every single [TS]

  one of those education i mean keeping a modal kiss keep it simple for them but [TS]

  the bottom line is that there's like still like a thousand things yet you do [TS]

  in iTunes and if you really wanted to understand everything iTunes did it [TS]

  really would require like a book-length amount of knowledge and check it [TS]

  probably books covering exactly it's it's way too early at like that should [TS]

  be passed out and put into the operating system at least you know I think sure [TS]

  mental your favorite yeah I like the first one that was the first medal at [TS]

  seven actually it was it would look better content section right but that I [TS]

  think the ship it out for managing devices kinda makes more sense to [TS]

  sticking out in 1996 for the trust by from staff but still it's hard but [TS]

  certainly you know I think I did eventually gonna [TS]

  really starting a lot more than it did it depends right now and they're still [TS]

  selling a lot of music and then you know sometimes people people see the future [TS]

  and sometimes when you know that it's the future it's frustrating that it's [TS]

  not here yet and I get email sometimes from readers who are more or less [TS]

  expressing a sentiment along the lines of luck I've been using Spotify or [TS]

  what's another one like Spotify Rdio yeah audio or and you know one of those [TS]

  streaming services in there like you know how can happen not have something [TS]

  like this already they're doomed you know that way of managing their music is [TS]

  so outdated blah blah blah but the truth is it's it's a lot simpler to do it the [TS]

  other way where you don't have to worry about where the audio is your dues no [TS]

  file management you just have the ability to place these songs and [TS]

  wherever you are you can just play them and you know they cashing in etcetera is [TS]

  all taken care of behind the scenes and it does seem a lot more Apple like to do [TS]

  it that way right that's the way that like Apple you know the whole way that [TS]

  Apple iOS approaches and apps data is ok you not to worry about anymore it's just [TS]

  in the app and there's no there's certain downside to it but on the whole [TS]

  it's been a huge win and I think it's you know it why people just regular you [TS]

  know Joe and Jane user out there love their iPads because they don't have to [TS]

  worry about where the heck their stuff is it's just in the app but yet Apple's [TS]

  new one is not doing that with music with the kind of car you can mean the [TS]

  cloud stuff kind of works pretty well that's weird stuff so I TV on my iPad [TS]

  and you can stream you can like hit a button on the bottom of the list of [TS]

  episodes in TV shows it is I get more episodes of season or something and they [TS]

  all have a little cloud icon next to the episode for you to download and you can [TS]

  hit that in moscow down on you can start playing it right away but if there's not [TS]

  enough space on the device it'll complain to you and then you have to go [TS]

  and delete like a previous episode [TS]

  just it's a lot of weird juggling dad they're still overall they're definitely [TS]

  moving in that direction but are they getting there fast enough I guess is the [TS]

  question and I don't know if they are I think that this that that there is a [TS]

  danger for Apple that they can be out simplified in terms of what you need to [TS]

  worry about in terms of this stuff you know and I feel like you know at least [TS]

  in India in the USA Amazon is probably the most likely to to beat them on that [TS]

  front [TS]

  yeah I agree in Canada how good as Amazon and candidate for the offer and I [TS]

  even bother looking damage I mean you can buy a lot of stuff and I'll send it [TS]

  to you but in terms of digital content not create Apple in the rest of the [TS]

  world is like we're had done what about Netflix you can sit you could do the [TS]

  same Netflix can we don't we don't wish I did sort of anemic but not bad for a [TS]

  while we were having madmen on Interstate think before you guys head it [TS]

  we do have has occurred to knowledge they didn't intentionally shoot [TS]

  themselves in the foot they own the rights to that right you know because [TS]

  they aren't sure of the date they want you guys to have everything it's just [TS]

  they've negotiated from the studio yet and that's another reason why I think [TS]

  Apple is kind of a little bit behind the eight ball is the ones to make it easy [TS]

  so difficult to get everything but it's gonna be a little bit heard it seems [TS]

  that could be harder for them to negotiate with the studios now that [TS]

  their established so the second thing that was on your europeans or like you [TS]

  said like that really the first to you can't just brush undertows content [TS]

  management and rights but the second one was talent retention and I i've been [TS]

  pointed out a couple weeks ago I think on Twitter that if anything you probably [TS]

  shouldn't listed first [TS]

  yeah I disagreed it is by saying I can't keep it will last but right now we last [TS]

  is best right I'll I think I could've been a piece by itself [TS]

  but I think I think it's the end you're the first person to say addicts [TS]

  explicitly but I continue to think so [TS]

  now a year later that it this truly is the single biggest problem that faces an [TS]

  almost nobody is talking about it no impetus from a piece was like a lot of [TS]

  people just sort of pick on people saying dumb stuff about Apple but [TS]

  there's not a lot of sort of trying apart exactly what's going on behind the [TS]

  scenes like what's going south or at least difficulties they're having and I [TS]

  think that's the key difficulty is keeping people that the team that made [TS]

  first iPhone you know and I was 2005 2006 instead of working on that right [TS]

  15 area for quite a while and there's sort of already done there's major [TS]

  life's work on that no matter how impressive Iowa seven is going to be [TS]

  it's not going to be the first iPhone so I think people going to start looking [TS]

  for other opportunities at the tanks to do other interests that they have but I [TS]

  do think I think the heart of it though is this sort of inverse of the the the [TS]

  the conventional wisdom which is that without this one guy Steve Jobs or say [TS]

  to a guy Steve Jobs and Scott Forstall that innovation can come from Apple cuz [TS]

  they had all the good ideas I think the opposite I think if there's a if there's [TS]

  going to be a problem coming up with new things I think it's more likely draining [TS]

  of really bright engineering and design talent at the rank and file I agree [TS]

  totally I don't well maybe not the exact wording I don't think the problem will [TS]

  be coming up with new things I think problem will be executing them right I [TS]

  guess that's a bet is a good way that is absolutely a better way to put it [TS]

  the ideas will be there but will the execution yeah I can see them catching a [TS]

  really good idea [TS]

  thinking that will happen is it easy to say to come up it really easy to come up [TS]

  with a design [TS]

  where the design involves something like this list scrolls like butter right you [TS]

  say that that's part of the design but you need someone to actually make it [TS]

  grow like butter right I mean sure that the design spec for Android didn't say [TS]

  scrolling is gonna be real janky wasn't part of this fact that's just how it [TS]

  ended up turning out and you know that's cool guy went away in ages so it is [TS]

  behind that Deacon tweeted that gravity and a deceleration in our country and [TS]

  they really work on it but that's part of what fuels this for us is that we [TS]

  know mean you personally know people who've left right and so it's not really [TS]

  we're not talking about it in the abstract we know some really good people [TS]

  who've left over the last year or two just to be clear we also know a lot of [TS]

  good people that still had happen to good people and I also know people just [TS]

  came up a bit ago like somebody had pointed out on Twitter that boy a lot of [TS]

  people seem to be leaving Apple month ago that I just just by coincidence [TS]

  three or four people somebody knew I think it was dan Frommer death had left [TS]

  you know I'm not as secret but I never mentioned but somebody we know left and [TS]

  then I guess he just said he is it just me or are people leaving out and it's [TS]

  you know 34 people but if you only know certain number of people you know your [TS]

  brain sees it as a pattern and so a couple people did write to me after that [TS]

  and after I chipped in on Twitter on it a few friends from Apple said you know [TS]

  that is true but keep in mind too that an awful lot comeback including somebody [TS]

  we know who did who has come back and and one of the things out by has a [TS]

  standard policy where if you come back within two years [TS]

  you keep your [TS]

  seniority really it's as the ads is though I guess you don't get credit for [TS]

  the two years you're gone forever but if you were there for ten years and you [TS]

  leave work some ass complete least you know you don't work it out or not they [TS]

  don't do what is right there are no sabbaticals any more doubtful that [TS]

  civilian Leighton policy I think that is one of the smartest HMO's I can't think [TS]

  right because that was one of the things Steve Jobs changed in ninety-seven when [TS]

  he came back as the Apple used to have us about it [TS]

  policy and he got rid of it for the obvious reasons which was that in [TS]

  practice when people take sabbaticals you know what they did at the end of her [TS]

  sabbatical they quit serving a quick wit so in other words what they have is sort [TS]

  of implicit sabbatical where you can quit and up to two years you can come [TS]

  back and it's as though you never left which is I think enlightened and [TS]

  apparently and i not even apparently I actually know first hand it definitely [TS]

  is fairly common and I'll bet to that maybe even a two-year window is [TS]

  negotiable me when you're getting everybody knows that at least you'll [TS]

  learn eventually that when you're getting hired everything's negotiable [TS]

  so if you were gone for three years could you you know say look out do it [TS]

  but I want my seniority back right and if you're good enough I mean I'm sure [TS]

  you know why not do it for two why not get to dissipate you did Randy [TS]

  should I could go if you like five years come back and yeah exactly [TS]

  right that's pretty interesting so maybe it's only like you know you the proper [TS]

  the pebble falling in the water when people quit be down here so much money [TS]

  come back to me but I absolutely think it and again I don't think the problem [TS]

  is to reiterate so nobody misinterpret what we're saying the problem isn't that [TS]

  Apple is leading talent the problem is though that they could and it would be [TS]

  it would be devastating to the company [TS]

  exactly now and then and I hope these people will not go work on Android work [TS]

  on Windows Phone necessarily [TS]

  testing stuff will be like you know exactly know I think that's a perfect [TS]

  example you know and would like like we did you know one thing we do know we [TS]

  know bertrand left I guess we should mention bertrand [TS]

  as an executive right but everybody knows that he's working on some secret [TS]

  thing and nobody knows what the secret thing is really I mean there's a vague [TS]

  notions about something with the cloud right because they have a website but I [TS]

  think that's more likely is that people will leave and go do their own startup [TS]

  type thing which I actually think will be pretty cool I think I'll be really [TS]

  cool ideas coming out of that sort of bad apples X [TS]

  X's another good example of that is is the speaking bertrand is investor but [TS]

  last week's the sponsor of last week's episode ever picks and I'm not just [TS]

  because they sponsored to show in a sponsor my website but I hadn't heard of [TS]

  them before it's one of those things where their new and high pressure would [TS]

  have heard of them anyway but it's really kind of amazing technology I mean [TS]

  it's you know you have to do you know if you haven't checked out every picture [TS]

  I've to take my word for it you know [TS]

  know that they are sponsors but not checked it out after hearing you talk [TS]

  about it and it and it works it does something that to me [TS]

  iOS and Mac OS 10 should do it has this sort of you don't have to worry about it [TS]

  but you can get all of your fight you can get all of your pictures from [TS]

  anywhere at any time and they're not all synced at the you know you don't sink [TS]

  just there and you download them and yet there is you know it's not perfect it's [TS]

  like you're getting jpegs instead of your [TS]

  you know so if you want to keep the rise you've got it still manage that with you [TS]

  know Lightroom or Aperture and iPhoto on your computer but they're so that's not [TS]

  the problem they're not trying to solve that problem do you want to look at all [TS]

  of your pictures from anywhere and find the ones you know that time we went to [TS]

  alaska 2005 right how do you find those pictures you know and they've solved [TS]

  that problem [TS]

  brilliantly I think in a way that nobody else has those guys are all act X [TS]

  Appleton as much as the Bertrand investor if you look you can go to ever [TS]

  picks website and look at like about us and what the founders did and [TS]

  like some iOS guys guys who you know I think like effectively the sum of your [TS]

  hypothetical guys who built the original file [TS]

  you know at least worked on some parts after this piece when they did get some [TS]

  feedback from people inside Apple's you know pointing me to LinkedIn profiles of [TS]

  various people that left so I think it is you don't something to do it where [TS]

  one thing that you just turned jog my memory the Big Apple explosions which [TS]

  part was speaking there's a bunch of companies exerting came out of Apple [TS]

  handspring came out of palm and then they got like reverse you know it was [TS]

  sort of like they were sort of like a mini apple where handspring was sort of [TS]

  like next a little it's you know the analogy breaks down cuz they r actually [TS]

  building devices based on their own but they ended up getting acquired by palm [TS]

  and the spring team took over the same way that Apple's you know everybody [TS]

  describes the next acquisition as a reverse act so mean there's been times [TS]

  where people have left Apple before and a lot of cool little interesting ideas [TS]

  have been beneficial to the industry right now but it's [TS]

  every pic send this article thing that impressions working on both of them [TS]

  address where they think is der a mutual Powell cancer cures a major point but [TS]

  Apple which hadn't actually put in his piece is that they're really bad at [TS]

  doing server side stuff yeah services and that is increasingly going to be the [TS]

  future I know what they're gonna do in order to achieve sort of parity with [TS]

  Google and then well let's hold that thought cuz it's a bigger place to pick [TS]

  back up but we do this first sponsor radiantly about audible.com so [TS]

  audible.com here's the thing everybody is the same to the show you can get free [TS]

  audiobook from audible.com is go to www.apple.com past dot com slash the [TS]

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  free trial of the service so you get to try it all out for free 30 days of their [TS]

  service including a free audiobook the get to keep they have over a hundred [TS]

  thousand titles virtually every John any if it's an if it is an audio book [TS]

  they've got it right that's that [TS]

  moralistic of audible they've got it all one of the things they want when they [TS]

  sponsor the shows they want to book pick on me to tell you what to listen to and [TS]

  I've got a great pic for you to book I just finished and it's really really I [TS]

  thought it was great [TS]

  its devil-may-care by Sebastian Faulks and writing credit is actually by [TS]

  Sebastian Faulks writing as Ian Fleming which is interest in the gist of it is [TS]

  that the book takes place it's a new book it's was in 2008 but it's [TS]

  relatively recent it's a James Bond novel but that it takes place in 1967 [TS]

  effectively roughly one year after the last novel James Bond novel that ian [TS]

  fleming and if anybody is if you've read the Ian Fleming novels you know that you [TS]

  know the guy had a real style this guy Sebastian Faulks like it it's a better [TS]

  Ian Fleming novels and Ian Fleming ever wrote but it really reads like any [TS]

  informing novel that's almost uncanny and I've read a few of the other James [TS]

  Bond novels that aren't written by in some of them are ok and some of them are [TS]

  but they don't sound like they there the other ones are to me always read like [TS]

  the movies not the books where is the books are very different than the movies [TS]

  this one devil may care is it's uncanny how much it's as though it feels as [TS]

  though in Fleming wrote it so like this writing credits Sebastian Faulks writing [TS]

  is informing its perfect it's it's really almost uncanny almost recommend [TS]

  the book just for the uncanny Ennis of the authorial impersonation but the [TS]

  story itself is good too if you like James Bond novels you gonna love WI care [TS]

  so that's that's my pick is your your audible to making idea and he's also I [TS]

  ran it as soon as I finished google about it and he gets there [TS]

  Fleming estate wanted him to do as many as you would but he said late one in [TS]

  town because it is a real novelist is to get caught up in yeah I mean one thing [TS]

  it's a fun experiment to sort of make another artist get stale and apparently [TS]

  the reason they picked him is that he he had a collection where he did parodies [TS]

  of a bunch of writers and one of the writers he parodied was was informing [TS]

  and he did a whole bunch of them apparently he's just like gotta go [TS]

  natural aptitude for that for writing in the style of others and the Fleming [TS]

  state was so so enjoyed his parody of informing a daily thing about doing it [TS]

  you know [TS]

  doing it seriously [TS]

  that actually just seems like a really good writing exercise and it kind of is [TS]

  just copy your favor keeping you know keep you on your toes [TS]

  years ago D now and the guy who wrote textisms dot com and hopefully someday [TS]

  be restarted but one of my all-time favorite blogs this is way back I mean [TS]

  like 2000 I don't know 2002 2003 or something like that but he'd had texted [TS]

  him going for a year or two and he did like a contest where he did they invited [TS]

  to readers of this site today to parody him and his style of text isn't like [TS]

  sending a paragraph and to see how to sort of very very fussy style and got [TS]

  the parodies but he was a self-aware enough to do know is absolutely he's a [TS]

  very very very very down-to-earth guy he he he was perfectly well aware of you [TS]

  know I mean the fact that he was willing to do it just shows how it almost kinda [TS]

  funny we should get back to text in a bit but I think he might link to this [TS]

  there was somebody wrote to Ian Fleming suggesting that gun for James Bond in [TS]

  letters of note any votes back and he's still keeping it is not like thanks okie [TS]

  go keep that in mind when I read my next book he writes it from the perspective [TS]

  that he is bonds biographer right he will suggested to Mr Banda next time he [TS]

  sees in a min [TS]

  he keeps it in the character fascinating and really enjoyed it [TS]

  yeah he describes himself as a James Bond by the Ian Fleming yeah and he [TS]

  actually ended up naming the character who gives bond the new handgun after the [TS]

  night I wrote the letter major boothroyd the guy who wrote the letter was named [TS]

  booth right did a good memory for names [TS]

  eventually you know it'll cost me because it really the only thing I can [TS]

  remember stuff about James Bond I don't even remember your name Thomas Thomas [TS]

  English I did a talk in 2010 at Macworld and it was supposed to be the grouper 10 [TS]

  I was that I didn't make the name they gave me the name but it was my top ten [TS]

  issues facing out Paul and I haven't haven't looked at it in a while until I [TS]

  was preparing for the show opened it up and I think I did a pretty good job but [TS]

  and I think I ordered them interestingly we're like the first half aren't I think [TS]

  there I was right to see them as issues but I don't i think that they proved not [TS]

  to be a problem for Apple and in the second half [TS]

  i think is stuff that has it still up in the air so here is my list in this this [TS]

  was the order was number one was Steve Jobs at the time he was still alive and [TS]

  I said you know more or less it's you know just face it it's an issue that you [TS]

  know maybe you know guys had health issues maybe he's not gonna be around [TS]

  will they do OK without obviously that has since come to pass and is dead but I [TS]

  think I was right to that it the company didn't depend on it i mean you know they [TS]

  depend on him but he wasn't a central the company has done fine in a half [TS]

  since he stepped out i mean even as weird as a stock prices now it's so we [TS]

  hired them when used to write the app stores and you know and but the other [TS]

  thing too is that if and when he did leave wasn't unlikely to collapse [TS]

  immediately and the long-term effects well who knows and we still don't know [TS]

  right that's still up in here like it still could well be that ten years from [TS]

  now we'll look back and say wow really faded after Steve Jobs died we don't [TS]

  know that number to my slide title was AT&T but I guess what I really meant was [TS]

  carriers that so much of Apple success at the time was dependent on the iPhone [TS]

  and they had to go through the carriers I think they've done that very well [TS]

  I think so least one in January when I gave the talk I think when did the [TS]

  Verizon iPhone coming out there was a twentieth Century City you know what i [TS]

  mean it seems like to continue rising but I think they've done well with that [TS]

  and I think that day you know everybody is sort of you know the argument is boy [TS]

  that the carriers hate Apple because Apple takes more money from the carriers [TS]

  than they do from other phones that's why the care of the carriers try to push [TS]

  his other phoned but the iPhone is so successful that it's worked out I think [TS]

  I don't think I've already has a problem have also done well will be carriers you [TS]

  guys didn't just focus on the USB but worldwide it difficult pretty good beach [TS]

  in their own areas all over the place right saying it was the same thing in [TS]

  New Zealand where there were a couple to choose from Vodafone and but it's got to [TS]

  be marketed to the fact that they could affect the next one was filed under [TS]

  computers but what I meant was it was a slight title but the gist of it though [TS]

  is that Apple never successfully maintained two systems like once the Mac [TS]

  came out [TS]

  able to really faded fast and you know they've tried it with the Newton and the [TS]

  new never took off they never had two platforms to computing platforms going [TS]

  at the same time in maintaining them and I think since 2010 they've done a pretty [TS]

  good job of moving iOS and Mac OS 10 forward I tend to agree [TS]

  putting them both under Frederick II clearly means that they date to sort of [TS]

  understand that having a bifurcated elastin and computer development is not [TS]

  good for the company to the sort of be organized to be everything under one [TS]

  ship and they are moving Iowa sand and I was ten city closer together [TS]

  did you know they share the same colonel lot of the same frameworks and [TS]

  increasingly sort of a similar [TS]

  sort of user experience in a cloud in the launch pad at Kennedy I and III I'll [TS]

  bet a lot of people out there listening or disagree cause I know I get a lot of [TS]

  emails from people who say that they're worried because Apple hasn't done [TS]

  anything radically new with iOS came out that it's you know that that's it's just [TS]

  need something new and and a lot of people have really hung our hat on the [TS]

  fact that forced all is out and Jony ive is taking over and I think a lot of [TS]

  people really expect Iowa 72 be new new new they shouldn't and I think that they [TS]

  are going to be disappointed disappointed disappointed again I come [TS]

  if I would bet that the reaction is going to be really this is it I can't [TS]

  believe it I thought it was going to be all radically new yeah I mean I'm only [TS]

  saying guarantee people in Apple but believe me we don't know how I don't [TS]

  know anything about this but just the way product planning works and timelines [TS]

  there's no way they're putting all of Iowa seven right after the first left [TS]

  maybe I'll a statement really interesting but I S seven would be less [TS]

  of a lis pendens I think many people hoping for right and cosmetically apple [TS]

  and they've said this X presley like shoulder has said this I don't know if [TS]

  Steve Jobs ever did because it's seems like the sort of thing that's only come [TS]

  up more recently but they've set it on the record multiple times that they [TS]

  don't do new for the sake of new they only doing new if it's better pay and [TS]

  this was in response to the iPhone 4 s in particular of wow you why would you [TS]

  guys make a phone that looks exactly like the old and their injuries if you [TS]

  know if we can't do better we're not gonna do different just for the sake of [TS]

  different here's the thing though I think that they do need to do better I [TS]

  think [TS]

  something like springboard is sort of running into into a ball goes into it [TS]

  and i could get complicated really doesn't scale very well we're looking at [TS]

  sort of ACOs aid finder kind of stuff do you mean when there's just a bunch of [TS]

  stuff jammed in there I think it really goes to the technical debt thing that I [TS]

  promise springboard to me is that it's really hard to manage a lot of apps like [TS]

  if you have a bunch of apps in you want you know it just turns into a mass after [TS]

  your first or second screen they want you to have a lot of apps like they [TS]

  clearly want you and encourage people to go to the AppStore and download lots of [TS]

  free and very low cost apps but it's not it's there's no good way to order them [TS]

  yeah it's very straightforward which I get four points for but it's it's just [TS]

  too much stuff going on there and that's sort of what you have I think once you [TS]

  have them ordered the basic concept of all there are our apps you tap them in [TS]

  in the screen I still think that's fundamentally brilliant and right I [TS]

  think the problem is that springboard makes it too difficult to to organize [TS]

  them yet it doesn't scale well I mean I and abusing spotlight quite a bit I've [TS]

  given up organizing my ad I just kind of go and I try to find one or just type it [TS]

  into the into the spotlight search field I've got two screens that are ordered [TS]

  and then rested one and a half but at the user's input behind the scenes [TS]

  springboard is a huge piece of software like it is the window manager and [TS]

  there's no that is not a part of technical did try it all apart and be [TS]

  factored into something that sort of more easily manipulated in order to [TS]

  better serve you to design directions and I think it might be something that [TS]

  is going to see a flick but I do think it reflects younger people than older [TS]

  people is the desire for me [TS]

  cuz I was talkin bout with molten the show [TS]

  couple weeks ago about how we used to install on Mac OS nine today change [TS]

  though the window style I would never do that now I wouldn't do that that sounds [TS]

  so stupid to me now but I was really into that when I was 19 20 21 years old [TS]

  I wanted something new I was bored with the way it looked and you know that's [TS]

  it's not something that Apple is really gonna concern itself with they're not [TS]

  going to concern themselves with changing chrome for just for the sake of [TS]

  changing the crowd was talking the dog chip on his commission recently and he [TS]

  was pointing out this like a lot of people jailbreak just it is tough to fit [TS]

  with the phone just to make it look customize it make it look like their own [TS]

  and he was saying that even if Apple did allow you did sort of pick teams people [TS]

  would still be children because they would want to pick a team that Apple [TS]

  support you know because it is all about the customization and yeah I think I [TS]

  mean I feel now that the world has flicked is correct it is isn't it isn't [TS]

  infliction to sort of want to mess with this kind of stuff [TS]

  reconcile you know I can remember when I want to customize I was the reason I say [TS]

  affliction as someone who used to do it and I'll bet i'll bet they're fired 21 [TS]

  right now I'd probably have my phone my iphone jailbreak sure I don't have time [TS]

  I jailbroke was back with the original one on Craigs up when I had to encounter [TS]

  so you know I bought my first iPhone in simpson's go with Chris Parrish and I [TS]

  didn't even know what I could do it and brought it home and I basically just [TS]

  looked at it for days in jail bait and all you could do is basically call 911 [TS]

  so tempted to call 911 do something I just kept playing with a little slider [TS]

  for days until the first but in hindsight when I look back when I used [TS]

  to want to do that I was never satisfied however like I'd be satisfied like [TS]

  getting a new [TS]

  new theme for the extension then style getting a new team that made me happy [TS]

  would satisfy me for about five minutes better never ended I need you don't want [TS]

  you trying to get to try to make the Millennium Falcon right with special [TS]

  modifications and it just you never gonna get there so that people who want [TS]

  that sort of knew this from iOS they're not going to get it from Apple but you [TS]

  got you kind of have an hour jailbreak I don't know if you can't get another [TS]

  thing to do [TS]

  we're going on is that we kind of think Apple should have a legitimate waited [TS]

  till drink again [TS]

  jailed at least at that point probably do Xcode know you can connect it you can [TS]

  you can say yes I want this to unlock see can ssh into the phone you know I [TS]

  don't think I'll ever do it but I think it's a good thing could be useful for [TS]

  the developer community and I kind of agree with that and something where it's [TS]

  somehow secure I don't know you have to sign in with your lady [TS]

  exactly do you know use some cryptography there you know to a little [TS]

  bit just something like an Iowa s not not not the same thing but the same idea [TS]

  as to what he called on Mac OS 10 now where the App Store launched unless [TS]

  they're signed gatekeeper gatekeeper right but the same basic idea that where [TS]

  you you know some kind of user action yeah exactly [TS]

  something that went through Xcode and it should not be on the phone there should [TS]

  be no way on the phone today go in which a button input into Lake development but [TS]

  I think that would be it would be useful to me as a developer to build a mess [TS]

  around with this kind of stuff directly let's play devil's advocate and toxicity [TS]

  is there an advantage to the jailbreak jailbreaking works now though for Apple [TS]

  insofar as that really really smart guys down [TS]

  on bugs yes that allow for it and then Apple gets too close those bugs because [TS]

  they become public as opposed to those bugs remaining secret and black guys you [TS]

  know using it to to do exploits yes I mean I don't think that Apple I don't [TS]

  think that Apple doesn't allow jailbreak simply to have some kind of shaking up [TS]

  their their code but I think it too happy by-product for sure and talking to [TS]

  grant and most of that sort of most of this market said of the community [TS]

  understands it when Apple closes when these loopholes it's because it is for [TS]

  security reasons they don't take it personally like a lot of the articles it [TS]

  running like a shutdown jailbreaking but is not when you can go to website in a [TS]

  reboot your phone in two different ways that's not Apple shutting down [TS]

  jailbreaking that is a serious problem [TS]

  addressing you know and and gone again points out that some of the exploits [TS]

  that you need to have to pass code and you have to be doing something very [TS]

  different like you have to have local access to the device itself like six [TS]

  months to actually closes loopholes like they clearly prioritize not to shut down [TS]

  Shelby but to secure their phone for the customers which is the right thing for [TS]

  them to be doing [TS]

  yeah and you know it's not just Apple that gets that sort of press coverage [TS]

  about that mistakenly reading way too much into the reasons behind I saw a [TS]

  story about Google that did the same thing with headline was Google shut down [TS]

  ad blocker and there was this ad blocker app for Android that was taking [TS]

  advantage of blacks permissions to block ads like in other apps I mean it was [TS]

  always you know any and all that the Google did was sort of make it so that [TS]

  you had to get permission to do it but it broke completely broke this ad [TS]

  blocker ARB it really was though it was fixing security type now security may be [TS]

  the wrong way but like somebody yeah it was a bug they were fixing a bug that [TS]

  the app was taking advantage of the fact that has a happy by-product more Google [TS]

  ads come through I'm sure that they don't mind but there really wasn't [TS]

  yeah I mean people Scrabble eddyville 22 companies and you know it's not always [TS]

  dad cut and dry you know that but came across them engineers desk and he fixed [TS]

  it you know it wasn't given the Chinese gin up there at numbers but I swear by [TS]

  sheer coincidence the next slide on my deck of that was the App Store and that [TS]

  at the time 2010 we are still up more controversy about rejections and what [TS]

  was getting through and I feel like they've they've they've and I described [TS]

  it then is that they were a few degrees off course that they didn't need a [TS]

  radical turn around they just needed a minor course correction because even if [TS]

  you're just a few degrees of course if you keep going long enough pretty soon [TS]

  you're lost you know and I feel like they did that I don't feel that [TS]

  rejections content in a major problem no I don't think every once in a while [TS]

  there's an exception but they tend to fix it I think they're not going to be [TS]

  perfect you can't have a hundred thousand apps in the store and have [TS]

  every night never make a mistake as to what gets in and look at rejected its [TS]

  can you get it fixed [TS]

  yeah I think they're doing a great job with the extra personally I would have [TS]

  totally screwed up and sank a very good answer came out I was really came from [TS]

  console gaming background professionally and I was really sure that they should [TS]

  have lunch with a 10 apps that they'd worked very closely with developers [TS]

  honor and what they did is largely very broad and varied widely I thought the [TS]

  answer should be way more confined you know you should pay a heavy price to get [TS]

  in there and that should work with you and sort of like really horny sort of [TS]

  acts [TS]

  and I think what they have done is really sort of jet the needle between [TS]

  being wide open and being directed yeah I I honestly had the same I don't know [TS]

  if I would have taken it quite is restricted as you but I expected and [TS]

  assorted disappointed that they didn't reject more apps just for being ugly I [TS]

  really thought that if I got that they would just say no [TS]

  yeah I guess my thought was that they would only accept the apps today now [TS]

  promote right like you certain they're not going to promote an ugly app but I [TS]

  really thought that the absolute they promote like in the featured page of the [TS]

  App Store app then he added I thought that would be it would be all of the [TS]

  apps in the App Store it's almost still I would be wrong I think that's the [TS]

  wrong thing to do I think that what they did is the right thing but I'm sure [TS]

  people networking like we were right that it should be more restricted but [TS]

  there's it's a case for Apple and you know it's served some people will roll [TS]

  their eyes but that the App Store is far more open closer to open and close than [TS]

  I expected it to be in that it could have been and and I think it has been a [TS]

  success [TS]

  yeah the flip side of those things we've just been talking about is whether it's [TS]

  a mistake and whether its gonna hurt the company that there's there is no [TS]

  gatekeeper like mode of non App Store sanctions on App Store software on that [TS]

  mistake I think that's exactly what we want you to tell me that they should [TS]

  have a motive next code where you want them to do it but think that they should [TS]

  have your say no ok so maybe we're maybe we're talking cross-purposes here what I [TS]

  what I think that they should do is have a mode in Xcode in order to unlock the [TS]

  device and allow [TS]

  basically what is now jailed big access for developers and for anybody's hit 99 [TS]

  bucks to get this certain and Xcode and actually goes to the gatekeeper allows [TS]

  you to sideload software that's not from the actor right I don't think that [TS]

  allowing that right I think the way that they conceptually should do [TS]

  gatekeeper on the iPhone is what you're saying a developer ok so do I don't [TS]

  think yeah I don't think it should be anything that a consumer would in any [TS]

  way be encouraged to sideload apps ok so we we we do now is it shortsighted and I [TS]

  don't think it's that big a deal certainly not losing sales over it may [TS]

  be there maybe they're losing experimental stuff the jail big guys do [TS]

  but I don't think they know I don't know how much how many ideas a pic from that [TS]

  go back and deal with the classic days depict a multi-vendor [TS]

  actively what today would have to be jailed I don't see them doing that love [TS]

  with IRS these days no although they've hired some jailbreak guys yeah they're [TS]

  smart guys and see what they do and it's good stuff but they don't necessarily [TS]

  pick the ideas the right exactly my next life with security and that you know and [TS]

  and we feel like it just like the last couple months have been so many hacks [TS]

  that passed screen one is naughty yeah so that they've you know they keep [TS]

  coming up with ways for example that you can circumvent the passcode screen on [TS]

  iOS and then it just seems that one seems really weird to me insofar as that [TS]

  every difference so many bugs around the past screen and Iowa State you would [TS]

  just think that there be some kind of way to audit that code to take a step [TS]

  back and say look this you know one times bad luck but two or three times [TS]

  you know [TS]

  let's let's audit that route I mean I i you know it's you know it seems like [TS]

  comps at 11 yeah don't continue until this number is 210 like the whole system [TS]

  is never going to be bugged too complex and everybody has to buy love the way [TS]

  software works it's always been about but it a small enough component you [TS]

  think you could get really close to being bug free and you would think that [TS]

  the passcode is a relatively that the lock screen is a relatively small [TS]

  component well I think what happens is it interacts with other stuff like the [TS]

  counter contact picture comes up and contact Picard is a different process [TS]

  but it's definitely different group that developed the different appetites coming [TS]

  soon it for the content that actually but so you know and then you can cancel [TS]

  and get it in some weird kind of state because that code isn't necessarily [TS]

  developed with the idea that it will be running within the secure inside the [TS]

  context of the passcode lock the kind of kid is going to be the context of a nap [TS]

  and I think maybe I guess what I'm under estimating is how complex it is because [TS]

  it's not truly a lock screen if the lock screen really meant that you can do [TS]

  nothing except type in a number or a passcode if you have the other one [TS]

  basket set type in your passcode or passphrase and then you can use the [TS]

  phone they probably could make it bug free but the problem is you can do is [TS]

  write like the music player controls the fact that you can get to Siri rate the [TS]

  the fact that you have to be allowed to make emergency phone calls like a lot of [TS]

  them involved that path through the emergency phone call ya in that once you [TS]

  have any sort of exceptions like that some bugs are inevitable I guess it is [TS]

  still weird but I I wanted to though it must be the case that I do you know you [TS]

  hear about people who've had their passwords taken in iTunes right there's [TS]

  also that security not just device security but [TS]

  you know what happens if there's a major breach and your Apple IDs yeah it's it's [TS]

  I don't think that they're particularly I mean that happened to Matt Honan yeah [TS]

  yeah yeah [TS]

  part of the a part of what happened to his Twitter account getting hacked was [TS]

  you know yeah that is MobileMe account got attacked and that was the email [TS]

  address he was depending on it was taken not by its technical flaw but social [TS]

  engineering somebody who called out Palin you know gave him at his mother's [TS]

  maiden name some stupid thing that wasn't that hard to find in almost a [TS]

  discount is this I'd be curious to know how much of a real-world impact that is [TS]

  how many people that actually I don't know does seem like it's growing [TS]

  especially the tax on services right twittered you know they say a couple [TS]

  hundred thousand accounts were compromised but everybody I know had [TS]

  their password reset so I don't know so I think it's a risk I think this is one [TS]

  of those things running Apple has a particularly worse security threat than [TS]

  any other major company like Google or Facebook or Amazon but that it's a [TS]

  threat to all of these companies like in terms of you want to just do risk [TS]

  assessment that you know it's gotta be a well here's the thing I i think's [TS]

  those with those mobile web based companies have a better handle on [TS]

  security than Apple I think I don't mean I [TS]

  there's a larger surface area for exploits in terms of what Apple shares [TS]

  may be in code and then there are in like web services [TS]

  well maybe I mean the scariest jailbreak to me was the one I think it was just [TS]

  the one but like you said it was the laundry just went to the website and it [TS]

  you know just by going to the website it took advantage of a bug in Safari that [TS]

  let it ruin your phone I mean that was that was terrified yeah I mean and again [TS]

  talking about Apple shutting down jailbreaking there's a reason to pay [TS]

  only allow nitro to the right side Safari rather than in said you know [TS]

  third party apps via [TS]

  and you know this but experts say could be done things broken you know that it's [TS]

  not a matter of them trying to shut down [TS]

  performance and it's damn really trying to be right absolutely a security thing [TS]

  it's it's almost more surprising that they even do it use it in Mobile Safari [TS]

  and we talked about this planet that at the time I I think the only reason that [TS]

  they did it is because Android [TS]

  performance sleep when they started doing it so I think they did you know a [TS]

  bit the bullet and and went with it but I think that if if Android didn't use it [TS]

  just-in-time compiler for their JavaScript engine that Apple wouldn't [TS]

  have it in so far either and it is in fact that I know that they had it for a [TS]

  while and deployed in it and if there were a way that they could make night [TS]

  night rose the one that everybody does nitro the one that has the just doesn't [TS]

  matter I guess I think I think a slower one that all the other WebKit using apps [TS]

  get on I less if they could make it just as fast but without the executable bids [TS]

  in memory they would do it right [TS]

  many people who think that Apple's being spiteful to slow down [TS]

  other people's browsers on iOS or not they don't anything I was to be so you [TS]

  know that's actually spend what happens to it so the JavaScript JavaScript comes [TS]

  down and gets compiled into code like honest-to-god code is going to be on the [TS]

  CPU and then that's put into memory and that memory is marked as being [TS]

  executable which means that the CPU tilted interpret their code and that [TS]

  leads to horrible right if you can [TS]

  bad guys if you can put your own code into those same memory spots it can do [TS]

  whatever it wants its marked as being executable yeah including stealing your [TS]

  passwords because it's running into Safari so it has access to everything [TS]

  that's far too yeah which is invested they decided to ok with it controls are [TS]

  very but if it was running inside the web you inside any other app you would [TS]

  have access to everything that that it had access to including potentially you [TS]

  know anything about you working on any kind of it happens to be an app that [TS]

  you've given permission to access your location then the exploit has access to [TS]

  your location [TS]

  yeah it's a horror show for Apple of economic stuck it out in terms of PR and [TS]

  even worse it's really really bad for the user because there's no way things [TS]

  really are is that iOS has a rule that third party apps memory can't be marked [TS]

  as executable right so there are acts you know there's bugs and other absence [TS]

  of that but one thing that exploit can't do is inject code in the memory and have [TS]

  that code executed which is actually what a lot of these jailbreak absent and [TS]

  an addition to do is that they were old school classic extensions where they [TS]

  inject themselves into running processes and mess with them in order to add [TS]

  features that sort of it that's the benevolent waves using this kind of [TS]

  stuff [TS]

  malevolent way it is [TS]

  kind of harm no idea what's going to happen anyway so I think they're usually [TS]

  pretty good on security I think they've got a wider target area than some of the [TS]

  other companies next on my list was MobileMe [TS]

  right clearly is a weak spot at the still remains weak spot in the coming if [TS]

  anything I probably should have made this the biggest issue after Steve Jobs [TS]

  in hindsight and and my next slide is really the same thing shouldn't really [TS]

  have been a separate one under backups and that that you you know any data loss [TS]

  is a tragedy and it clearly the way that should work as it should all just go to [TS]

  the cloud yeah I think you're right now in the keys to ship collapse into one [TS]

  thing but at the time you know we don't have a backup your phone right back to [TS]

  the cloud is pretty good what do you think about iCloud files as I think I've [TS]

  got a bone to pick with you i i think it's a good idea overall but that [TS]

  they've gotta have a way to official way [TS]

  system wide way of moving documents between apps again so I think you're [TS]

  you're like sort of an advocate of the way Dropbox works and you shouldn't feel [TS]

  like Dropbox exposes it is a filesystem I don't think that they should expose if [TS]

  I system I think they should expose a file picker you know I feel you know [TS]

  sort of I don't count us in the interface should be the same but [TS]

  basically the way that I S is always allowed you to have this shared [TS]

  collection of photos that any app can access you should be able to get files [TS]

  from another appt the same way and that the system would provide it [TS]

  III it is you know it's hard problem to solve [TS]

  to come up with an interface that is simple but you know it's it's ridiculous [TS]

  though that if you've got a PDF in one app [TS]

  that you can't get it into another app on iOS and disappointed he said that's [TS]

  exactly what I wanted to tell me that I know exactly what you would like an [TS]

  advocate of the Dropbox anyway I told you I think what we should have is some [TS]

  kind of shit that pops up that you can give it you can tell it what types of [TS]

  data you can absorb you know get PDF sur images or text files and system design [TS]

  will come up just like the photos 1 and it'll be media specifically also of its [TS]

  images images or you can tap on it gets sort of quick look style previews before [TS]

  you can open I don't think I don't think file systems should come back and drop [TS]

  box exist use Dropbox right now I don't feel that they should try to solve the [TS]

  problem to drop boxes I feel like they should they should the only thing they [TS]

  should copy from Dropbox is the reliability but that when it so it is [TS]

  very interested holders at a mass and this is one of the one of Syracuse's but [TS]

  bears is file systems and the reliability I think that that doesn't [TS]

  really matter that much [TS]

  increasingly am seeing sort of disk space especially now that we've got as [TS]

  his DS and plant stuff [TS]

  as they could have a third level cache couple swap really got you swap and then [TS]

  you've got everything that's on the desk and then you've got the cloud so [TS]

  increasingly think that you know the specifics of the way the fastest won't [TS]

  be to develop and you know I know that Apple was thinking about this I don't [TS]

  have to think about doing it for hours but they're clearly thinking that the [TS]

  general problem caused Mac OS 10 now that it has Sam boxing has this you know [TS]

  waves to get data from one sandbox tapped to another which is that the Open [TS]

  and Save dialog box isn't from the app it's a it's part of the system and you [TS]

  show this in the system has the right poke through the sandbox from one to [TS]

  another and because they call intense it's not like Google intense but it's [TS]

  the fact that you the user have chosen the file that they know that it's safe [TS]

  to say that this other app can access this file from the sandbox app because [TS]

  it's an explicit action by the user right it's good that what I think could [TS]

  you know conceptually you know I mean I'm not saying that the interface is [TS]

  easy to design but conceptually though that's exactly what iOS needs and that [TS]

  you just open the file from the other up silently you need this system picker and [TS]

  the users express explicit action and now you've got it yeah and that again [TS]

  goes back to the side of the technical debt thing and [TS]

  Springwood complexity of the dakotas it is being put in the implementing [TS]

  something like Google or contracts where an interface from some of the app is [TS]

  presented inside that currently running app is currently sort of tricky to do on [TS]

  my way and I think that that kind of flexibility is going to be required to [TS]

  sort of get this across application not communication but interoperability which [TS]

  I think I always think the datasource wait for iOS and I think if we're going [TS]

  to move forward with it to get more people only to be using iOS devices as [TS]

  opposed to sometimes using iOS devices but needing a Mac or Windows machine XY [TS]

  and Z we finish up his second sponsoring our other sponsors this episode is the [TS]

  great people at Squarespace everybody knows what's gross basis there there's [TS]

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  the talk show them know you came from here from sponsorship show and check [TS]

  them out [TS]

  space for sponsoring how do you like your Apple TV how do you like your [TS]

  AppleTV AppleTV and one of my next flight got a list here where I live in a [TS]

  use it on time I think it kind of fundamentally screwed up in that you [TS]

  can't search across services [TS]

  people talking about this future TV panel thing that I don't believe I i [TS]

  think thats misdirection I really do think that the secret of Apple TV is [TS]

  that what what their secret plan for Apple TV is what they've already shown [TS]

  us it is that little $900 box I really think that the people waiting for this [TS]

  amazing iPhone light moment [TS]

  here's the real Apple TV and it's $2500 TV set or something like that I think [TS]

  that there shouldn't hold their breath about this before but I think the only [TS]

  way to do it do it is if the panel is effectively just like a terribly [TS]

  receiver and the boxes comes with the box but you can you can buy the box [TS]

  every year to updated I can only see them doing it panel if they buy a [TS]

  production capacity sure you know factory in the end up stuck with a bunch [TS]

  of huge panels it's a weird product necessarily I've said before say again [TS]

  in some sense it makes sense in terms of $100 device that you hook up to $2,000 [TS]

  TV said why not sell the 2009 TV said but in the time since I've been making [TS]

  that argument a TV set prices have dropped and they're no longer a lot most [TS]

  people don't spend $2,000 15 TV anymore it's a lot less and be people just don't [TS]

  replace TV sets that right i mean there are idiots like me who this is something [TS]

  new and if I don't even need a new phone I stop by then but normal people [TS]

  wouldn't people don't do that you know and yeah and I even I wouldn't replace [TS]

  my TV just unless I guess event had some amazing there are no I don't know I just [TS]

  don't see what that would be well let's make that way they did do it would just [TS]

  be like a sort of a dumb miss you did you know at least when they do the box [TS]

  you'd see actual expenses but it certainly wouldn't I mean it will be [TS]

  hard as I can totally see and you know I know you would last time you were on the [TS]

  show [TS]

  we talked about how this from a new box we had a better remote control than I R [TS]

  would be great Bluetooth or whatever the hell that load the low-energy bluetooth [TS]

  is that's that's still the same idea that we have now a new it's a new $100 [TS]

  box with a better remote and therefore with the better america better interface [TS]

  but decided to do this in a peaceful energy recently about Apple basically [TS]

  eating a console game consoles yeah I think I said yes the compute power is [TS]

  connected to TV but there's no way to sort of make a game out of control [TS]

  stands in his eye are so I think yet like a box with some Bluetooth would be [TS]

  good and I think I think he's right in that it could do really well because [TS]

  it's cheap and I think this trouble with the last generation of dedicated game [TS]

  consoles are going to see I think so too it and I was so pessimistic about the [TS]

  PlayStation for lunch or quote unquote launch and I know you know I said I [TS]

  called it a shitshow did they didn't show the box didn't give a prized in [TS]

  committing an and a lot of the response from people who have followed games are [TS]

  you know shit about games you know nobody do with the box looks like it's [TS]

  you know it's just a box it can look like anything doesn't matter and I i see [TS]

  the point that they need to stick in the media cabinet and it doesn't matter what [TS]

  it looks like but that's not my point my point isn't that I want to say is that I [TS]

  really want to see the box my point was that they they blew all of this press on [TS]

  it saying that they clearly haven't finished designing right that they've [TS]

  wasted all of this and energy and attention and clearly not done yet [TS]

  that's my point and that I think it's a i think that they've got to get their [TS]

  shit together because if they don't see AppleTV AppleTV like devices is as a [TS]

  bigger threat to their PlayStation business then Xbox then they're they're [TS]

  not and I think Microsoft Microsoft Holy See's [TS]

  that Xbox needs to get more like Apple TV I tend to agree so the thing that you [TS]

  missing about the pH for her because you don't get the stuff is that they are [TS]

  actually addressing a lot of the reasons why I was devices are more popular [TS]

  popular bit why they have such might share in the gaming world now you know [TS]

  you'd you'd put up your ps3 you have to wait for like ages 2 to get a software [TS]

  update the games you have to wait four gigabytes to download to patch and a lot [TS]

  of the ps4 announcement was about damn smoothing out that that sort of I just [TS]

  something they needed to announce it now though I think they should have I think [TS]

  they should have borrowed a page from Apple and waited until the thing was [TS]

  closer to being done and I and yes I don't get the games out the developers [TS]

  have to be in on the technical details of it and a half games and it's not you [TS]

  do that in the back channels right and John Carmack is gonna know all the [TS]

  details of it is you want to have some awesome game from him on the system but [TS]

  that it did not get into a press event that you know i mean you be has a [TS]

  definite just down the street here that you don't need an event that I don't [TS]

  know why they were trying to show off maybe Microsoft I don't know I don't [TS]

  follow that to say that the industry as much as I used to but it has tried to [TS]

  announce what they did to 3d mattress yeah yeah I could tell you feel like [TS]

  that kind of lame reaction somehow wanted to get make an announcement first [TS]

  whether they were ready to or not [TS]

  yeah so yeah I think Apple TV is interesting attempt what they need to do [TS]

  is release beef up their Bluetooth stack so that people can build controllers 22 [TS]

  games like let's say Nintendo Wii U's not something great I don't think intend [TS]

  to get a hardware but I'd love to take what it could be an interesting pattern [TS]

  going forward is to make their own control is it worked with software that [TS]

  can [TS]

  wouldn't it make an apple to you or whatever Google happens to have at the [TS]

  time I could see something like that I don't know but maybe I don't know I [TS]

  wonder because he's like consoles have lasted six seven years now can you [TS]

  imagine the Apple TV is gonna be in seven years [TS]

  like the age of eight everything relentlessly every year on this kind of [TS]

  stuff and it's just going to get more and more powerful and and the way to the [TS]

  game console business works is prolly gonna gets its way if not Apple TV [TS]

  something like it I totally agree I feel like it's really it's difficult to to [TS]

  have a 67 year product almost impossible to have that sort of schedule now [TS]

  yeah that's a good question what will happen to be like in six or seven years [TS]

  would be tiny silent and having to have incredible graphics right because by [TS]

  that time [TS]

  1080p screen is going to be tiny you know in terms of pixel count I mean [TS]

  that's nothing I mean they are already close to it on our phones and some [TS]

  phones actually have it with other brands I think that you could easily [TS]

  saturate the pipeline to it he said six seven years from now and he saw that [TS]

  what cable and panic put a parade yeah that the adapter to HDMI adapter has a [TS]

  little ARM chip in it right with they said when they safe to make to MBR to [TS]

  give a bit of RAM but first he made it sound like I had two gigabytes of RAM [TS]

  which I thought wasn't saying that have been right it is wrong to gigabit bite [TS]

  which is 256 megabytes but still 256 megabytes of RAM isn't that what the [TS]

  original iPhone had the iPhone 512 [TS]

  think it could be 256 I think that it has that the adapter has much RAM is a [TS]

  regular doctor too and it won't even attended to being smart right but it's [TS]

  running reliance on it so yeah just it you know Apple TV is going places I [TS]

  think you could easily jam AppleTV within a few years into that kind of [TS]

  form factor that you just stick into the back you TV and you don't you know i [TS]

  mean maybe actually maybe it was just an HDMI dongle can you get power from HDMI [TS]

  like USB this is an interesting question the original 2006 until the 3ds and then [TS]

  the forehead 512 for us at 512 another 500 gigabyte [TS]

  yet but seems to drive with my recollection [TS]

  the Lightning the HDMI adapter has twice the hell you know what kind of makes [TS]

  sense because it needed for her frame buffer and since it is insane is totally [TS]

  crazy yea oh you know so I found this out HDMI cable supports high voltage [TS]

  power so it's quite possibly could plug in an AppleTV national TV HDMI dongle [TS]

  and then have you wouldn't see it but you don't need line of sight because [TS]

  it's gonna use Bluetooth instead of IR exactly I don't think I could be in [TS]

  every create an event on it we just designed an awesome product for them [TS]

  right [TS]

  the last item on my my list from that talking in 2010 was about box credits [TS]

  and by which I meant that I thought it might be problematic in that Apple [TS]

  should go back to letting letting the people who make their products somehow [TS]

  get credit for them maybe that'll be but I do think it ties in with retention to [TS]

  write that if you want to make a name for yourself in your career it's really [TS]

  really hard to do that Apple because there's only a handful of [TS]

  executive-level employees who who they allowed to do so with occasional got his [TS]

  name again randy is kinda weird start starlet so despite you know right I'm so [TS]

  curious about what the thinking is behind why does Randy will Bullas get to [TS]

  get credit by name and come up and do that you know what does Jeff Robin Robin [TS]

  iTunes guy [TS]

  just a handful of guys get to do that but got bought brought in to purchased [TS]

  in there but that's the only explanation I think they also so did their killers [TS]

  in white Steve love dateline did he loved imma be loved I moved to the [TS]

  expense of chasing down music when he should have read write and anybody [TS]

  iTunes and I did really well just kind of the two pillars of media did sort of [TS]

  get that little but it is to me it just placing your argument though they retain [TS]

  talent retention is a problem in one of the areas that they're clearly week [TS]

  about i think is is given to take credit and I'm not saying that they should [TS]

  broadcasted I'd realize that marketing wise it's much stronger to put Apple [TS]

  behind it you know [TS]

  designed by Apple in California but to me it's like Pixar is the example where [TS]

  it its Pixar is way way more heavily promoted than any you know the directors [TS]

  are but they certainly give credit to the directors you know and it's not like [TS]

  you know and the argument with Apple the original argument behind getting rid of [TS]

  the ballot box critics was that it was it was being used by police cruisers to [TS]

  poach town but that's it [TS]

  and today that's absurd right with LinkedIn and army and police are allowed [TS]

  to have linkedin profiles early stage do have them whether they're allowed to the [TS]

  idea that that's what recruiters need that recruiters can't coach from Apple [TS]

  because i dont have about bucks credits its defies belief it's good to me not to [TS]

  mention the illegal deals not people write a recruiter looks at an Apple [TS]

  product that you know just pick pick an absence as I wanna get I wanted to see [TS]

  if I can hire some people who wrote this for Apple they're gonna find out who did [TS]

  it so yeah yeah I'd like to see about books get it I don't know if that's such [TS]

  a big deal of people carrying anymore [TS]

  a used to be a big thing like I would love to see my name in the credits that [TS]

  data [TS]

  I don't know I would like to know I don't know I like credit I'll eyesight I [TS]

  sit through the credits in movies you know yeah but what I like about this is [TS]

  did you write it [TS]

  this is another form of retention rate if you will get it working and thank [TS]

  them for spending their talent I'm making things for Apple [TS]

  them for spending their talent I'm making things for Apple [TS]

  right and I i think is increasingly going to be a problem but we'll see [TS]

  anything else had to do you think that you think that I said I think that [TS]

  covers the actual problems [TS]

  yeah this is a good list I actually forgot it in this time it's pretty good [TS]

  I don't see competitor treasure being that much of an issue for Apple [TS]

  I mean like did so that this is market shares to attack in the top of the watch [TS]

  to identify market I don't think so I don't think that's the problem really I [TS]

  i don't you know I don't think that they have a problem if you think the share [TS]

  price matters it I don't really think so you know I guess if it fell [TS]

  significantly further it might because at some point you know that the [TS]

  shareholders could disrupt the actual way that the company is being run a date [TS]

  have to respond but that is part of the advantage of having amount of cash that [TS]

  they have is that the share price can't fall that much further right I can't [TS]

  believe you can listen it's alright I guess that is true but it it gets to the [TS]

  point of words starting to really is just obviously so that you know that [TS]

  there's all sorts of ways that the stock price can be irrational but at a certain [TS]

  level can't get that low p/e level right as long as the earnings up I think that [TS]

  it's already as low as it is because there is clearly some people who trade [TS]

  the stock who actually think that their earnings are gonna fall whereas I think [TS]

  that the problem if insofar as it the problem is that they're just slow the [TS]

  growth is significantly slowing down because they've said you know they've [TS]

  reached a point where not not where the phone market is saturated but where it's [TS]

  closer to saturated where it's more equilibrium that they're really just up [TS]

  against the pace at which people around the world are able to or or and are [TS]

  willing to switch from dumb phones to smartphones whereas they had a couple of [TS]

  years of growth where it was [TS]

  you know they weren't near that well yeah he's explosive a whole new thing [TS]

  and it just what you think I didn't used to care about smartphones and about you [TS]

  know I did when I get major i remember i cant member who wrote it but somebody [TS]

  wrote a story in late 2006 about in my time in his name the coding guy jeff [TS]

  Atwood [TS]

  might have been if not it was somebody who have filed in my head is being like [TS]

  jeff Atwood but who had a Windows Mobile Smartphone old Windows Mobile and was [TS]

  saying about how amazing it is in it yes the phone and it was like fully aware [TS]

  that the phone is kinda janky in a lot of ways in all the ways that like the [TS]

  iPhone came into blew them away but he was just talking about how awesome it is [TS]

  to be able to do is Google things when everyone really knew that was pretty [TS]

  much the whole argument came down to whoever wrote it [TS]

  their argument came down to it's kind of amazing to be able to Google and get [TS]

  Google answer question anytime anywhere and that you can do that on this phone [TS]

  and that he can't believe how many you know for all the flaws of these devices [TS]

  he can't believe that anybody did you know you could have one dozen and it did [TS]

  kinda made me think maybe then I looked at them and i got now I don't think that [TS]

  this stock price matters that much as I just don't see how the PE value can go [TS]

  much lower than it is now I do think I think that the company will largely [TS]

  still continue to be undervalued overall but here's one thing i i i think that [TS]

  the stock price may have some impact on retention I was just about your read [TS]

  read my mind right there there's there's another possible problem [TS]

  share prices stagnate 10 giving out of stock options not really [TS]

  mean anything right right I think microsoft and intuit for awhile although [TS]

  yeah they definitely did cause that was you know and and I remember reading [TS]

  about it I think I've been in the novel by Chris service where there there came [TS]

  a point where the stock was going up up up and all employees had been a lot of [TS]

  options and there but there came a point when the stock stopped going up up up [TS]

  there were like two classes of employees in the company there in the months were [TS]

  millionaires and the ones who just had nice jobs you know a good salary but you [TS]

  didn't even know it was just you know that at a certain point in the people [TS]

  had been there for so long we're all you know millionaires many times over in [TS]

  terms of their net worth because of these options but and the new hires had [TS]

  no hope of a writing and then words you know everybody everybody seemed to [TS]

  realize that and so it became a less attractive place to go work as it used [TS]

  to for a while it was if you get a job as an engineer Microsoft if you do you [TS]

  know if you did and you did a good job within three or four years you'd be a [TS]

  millionaire I don't know a lot of people go to Apple for that kind of financial [TS]

  you know I don't think so I think they go to the lack of a better phrase change [TS]

  the world that you can work on products and that you can you can you can have an [TS]

  effect on people that you can't have anywhere else which interestingly is [TS]

  what is pitching people now i think is probably read maybe while at spotting it [TS]

  in a different way you know it's possible because Facebook you could [TS]

  probably argue has more users than any other things get so I don't Google [TS]

  search probably has more I guess but that's just google search I don't think [TS]

  I don't think any other Google products has the reach the search does I don't [TS]

  think anybody's as engaged with any other service Facebook right that's a [TS]

  total asshole to me I know nothing about it and I know you're the same way [TS]

  yeah it's one of those I can kind of feeling like a may get blindsided from [TS]

  that you know [TS]

  eventually at some point me and you are the only two people using Facebook [TS]

  good happens it happens intermittently actually happen again I just never [TS]

  changed so they going to ask somebody simply sign-up is John I think there are [TS]

  in fact a couple of parody accounts but and somebody set up a daring fireball [TS]

  account like an unofficial [TS]

  for all I know it's incredibly active in their thriving group of people [TS]

  commenting on everything I write this I never seen it I don't know somebody [TS]

  somebody did it and they wrote to me afterwards and hope you're ok with it I [TS]

  don't think I think I gave like no answer it didn't say I'm ok with it I [TS]

  didn't say I'm just taking your stuff or just no no no I don't actually I don't [TS]

  know maybe they are there republish I have no idea what it is I've never seen [TS]

  it all I know is that there's like an unofficial daring fireball account I [TS]

  don't know I know it's gonna say no then I think they're just discussing this up [TS]

  but so that brings us to to something I don't want to talk I am selling during [TS]

  football t-shirts that say well I don't I as long as you stick the candidates [TS]