The Talk Show

36: Stockpiling the Nuclear Weapons of Design War

 

  this episode of the talk show is sponsored in part by Audible find out [TS]

  more at Audible podcast dot com slash the talk show [TS]

  Malik what a week [TS]

  yes it is and it's not even over yet I'm just surprised it's only Friday just [TS]

  waiting for something else to happen tomorrow I am not even sure what the [TS]

  biggest news of the week as I think it probably the the Facebook com / facebook [TS]

  phone HTC first but I don't know there's also the the the WebKit I don't know [TS]

  what you want to call it a divorce between Apple and Google or Google sort [TS]

  of taken there have a webcam going their own way I think those two story is [TS]

  pretty much the same story of Google vs Apple the narrative you now have been [TS]

  talking about for a very long time I will I will think of the two events very [TS]

  separately I think the Facebook Holmes story is essentially another assault by [TS]

  the Android ecosystem on on Apple grade I mean even if you read all those [TS]

  interviews black rubber gave to other print publications by fortune now I [TS]

  didn't actually and Chinese basically talking about like how easy it is to [TS]

  innovate on Android and how open your days and then they have a great [TS]

  relationship with the bartender constrains which is kind of a passive [TS]

  aggressive classic car reviews seen you know we got some issues we need to [TS]

  resolve well and I do think it's it's almost surprising the level to which [TS]

  Facebook home as just software is able to sort of redefine the Android [TS]

  experience i mean and i know i make fun of it over and over again the whole [TS]

  Android is open [TS]

  mantra but here's an example where really it really is like it it's [TS]

  designed at a level where an app that you just download from the Play Store [TS]

  can once you you know you granted a bunch of permissions which i think is a [TS]

  lot more broad than the typical app download from the Play Store but once [TS]

  you say ok this I'm gonna allow this to do these things [TS]

  your your phone interface is really completely redefined and you know it's [TS]

  very very much the case that you cannot do anything like that on iOS I mean I'm [TS]

  a part of me says thank god you know because when I don't want is for [TS]

  controlling my user experience on my phone I mean I'm sorry I would I would [TS]

  rather trust arco Brian you know in my pocket then the Facebook I'm sorry well [TS]

  and and you know I'm no big fan of Android but I will say this though if [TS]

  you think it's to Android's credit and I think it's a lesson learned from the PC [TS]

  decade of the nineties and maybe even the two thousands that even though it [TS]

  said let's say you and I don't know this for sure because it's not out yet it [TS]

  doesn't hit the Play Store until the 12th and the Android phone I have here [TS]

  is a Galaxy Nexus and I don't think that's on their list of supported phones [TS]

  so I pry won't be able to try it but you know it is still a download from [TS]

  Playstore so if you download it and you don't like what it's done to your phone [TS]

  you can uninstall it you can delete the app and go back as opposed to the dark [TS]

  days of you know PCs especially windows in the nineties where you might install [TS]

  a normal browser toolbars and stuff like that [TS]

  and you have no idea how to uninstall that's true i mean i i would i would [TS]

  give you that I think the other issue which we we don't talk about often with [TS]

  the Android is that you know it allows you to customize everything leg to the [TS]

  to the system level and and Facebook is taking advantage of that and creating an [TS]

  experience which is already which is very similar to how they see the world [TS]

  and I i wonder if this is something we know something which becomes a trend [TS]

  where successful companies like Facebook like to order like sport if I start to [TS]

  learn their own you know [TS]

  usability interface on top of and right and you know what Google does about it [TS]

  would be interesting to see because when I look at Facebook com I was at the [TS]

  event yesterday I looked at it and I said you know it's only a matter of time [TS]

  before facebook launches its own OS it's only a matter of time before Google [TS]

  brings Android back into the into the cage I think it's getting too crazy for [TS]

  them you know it's Samsung is running over a red one version of Android and [TS]

  Amazon did their own thing and you know now I think Facebook is gonna try and do [TS]

  their own thing gets I just think they said at the UN that they will be [TS]

  upgrading this every month like played with growing regularity and has like [TS]

  great this is essentially just occurred in the Harz [TS]

  devoted followers I'm another I'll give it eighteen months well and and I will [TS]

  say this I mean I didn't I invited to be on the show yesterday but it was mainly [TS]

  because I saw that after the event they had a Q&A and and their credit for [TS]

  having a [TS]

  Q&A with the press you know Apple often usually doesn't but I I saw that you [TS]

  were pressing them on this exact issue this come on this is the first step [TS]

  toward your own operating system and they didn't even really I mean they [TS]

  didn't really addressed directly but they didn't really I thought their [TS]

  answers to it we're kind of interesting because it wasn't a cadet denial that's [TS]

  for sure you know one thing I like it was quite enjoying it he how very clean [TS]

  mark has become in terms of media doesn't even acknowledge the question [TS]

  and answers with what he wants to answer but I tried and they take you know the [TS]

  limit the limit of time is always an issue but I'm fairly convinced that this [TS]

  is just an opening salvo and and they they have to do it like in a move if [TS]

  they aren't investing so much time and energy trying to create this user [TS]

  experience on Android it makes perfect sense for them to go deeper I tell you [TS]

  they may have been working on and always level program in the background and the [TS]

  reason they're not launching a just yet he said it's not mature enough because [TS]

  it takes a lot more to build a building operating system i mean took Google a [TS]

  few years it took Apple many many years to get it done right and you know Apple [TS]

  is in the business of Google is in the business building operating systems I I [TS]

  will say this I have spoken to executives it up I mean really high up [TS]

  and they see iOS and this is even just you know from yours even up to today [TS]

  they see it as a continuous effort dating back to 1988 1989 and the [TS]

  original NextStep operating system and in terms of things like graphics [TS]

  performance [TS]

  the smoothness of animation and rendering and stuff like that and and [TS]

  certain technical advantages that iOS has had over Android and other [TS]

  competitors all along they see that not as something that they've been working [TS]

  on since 2005 or 2006 when they started working on the iPhone but is something [TS]

  that dates back to 1989 I mean it is hard stuff [TS]

  yeah and and you know and I will give the Facebook guys from credit for being [TS]

  relentless do I think there is a little bit Microsoft in that company and they [TS]

  are just a just don't like giving up and I think the thing that you have me [TS]

  convinced of it in terms of this angle that this is just an opening salvo in [TS]

  terms of a broader mobile initiative from Facebook and I think it's very [TS]

  clever and I think it it shows it's a clever way like you said that if a full [TS]

  operating system under their control maybe something maybe still something [TS]

  based on Android but something more like Amazon's done a fork if it's not ready [TS]

  yet this is a very this strategy of doing this first doing the home screen [TS]

  first that can you can install on five very popular Android phones and shipped [TS]

  a new phone from HTC that'll be an AT&T stores later this month right yeah it's [TS]

  a great way to ship something as soon as possible [TS]

  you know in that mantra of you know minimum viable product like what's the [TS]

  minimum viable mobile operating system that Facebook could ship and home screen [TS]

  might be it you know it's a way to ship early I think the other thing if you [TS]

  really look at it [TS]

  John they are they are basically they did something which is quite brilliant [TS]

  they told they give the middle finger to Google in a big way and yet at the same [TS]

  time they kept saying you know we love Google they have never shared in the [TS]

  past there [TS]

  hey Google your grade they're open we have you know we've really really [TS]

  applaud what you're doing the narrative on Facebook [TS]

  Google search and then suddenly they were saying all these nice things about [TS]

  Google and in my view is you just trying to hide what was said he had to create [TS]

  maybe I'm a little bit too cynical or to order for this industry but that's how [TS]

  he did the shocking thing which I would say is that they're also Google's big [TS]

  play was Google+ on the mobile right that's their social and here comes [TS]

  Facebook had to switch earlier on top of handwriting and cheese great guys to [TS]

  help with you and your Google Plus 8 is out we do social on your platform right [TS]

  and I think that is what is going to make Google kind of have a little bit of [TS]

  a second targets too late what should they do about Facebook and Android and [TS]

  hope one day to keep it [TS]

  height I i i do think I've seen it on Twitter and i've seen it also I saw [TS]

  boris did you a Simcoe speculating along the same lines of does this is not the [TS]

  end I think Google was already being prodded in this direction of hey we'd [TS]

  given competitors too much by making Android this open too much of a leg up [TS]

  right leg where wood and where would Amazon be in tablets if it were not for [TS]

  the fact that Android is opens open source have we given away too much you [TS]

  can't help but think given the it's not even implicit and explicit everybody [TS]

  knows that Larry Page is is seriously got Google+ as one of his primary [TS]

  objectives for the next few years ago Google right and that Facebook might be [TS]

  their top competitor even more than Apple more than you know the most direct [TS]

  competitor maybe and now they've given their most direct competitor this this [TS]

  opportunity [TS]

  to wonder whether they're they're reconsidering what that's going to mean [TS]

  for the next major version of Android and be fun to see what happens I'm just [TS]

  almost giddy with delight to describe the next story whatever happens will be [TS]

  pretty arts and on similar lines I i wrote a little bit earlier this week but [TS]

  I played off a report by Nicholas Carlson in Business Insider Andy rubin's [TS]

  departure as Android lead and that it's nobody's on the record [TS]

  unfortunately but it's really seems more and more than he would happen to him is [TS]

  exactly what happened to Scott Forstall at Apple which is that he got pushed out [TS]

  we didn't decide to step down yet his his little do another moon shot for [TS]

  Google thing is really just a gardening leave where he's you know waiting for [TS]

  options divest or something like that are non compete to expire I would not [TS]

  disagree with you I heard the same story from multiple sources that he got pushed [TS]

  out mostly because he was very difficult to work for it I mean I go again the one [TS]

  phrase I heard from somebody was quote unquote larry was sick of the fighting [TS]

  yeah and the thing that so telling about that and is that the fighting was with [TS]

  me from passing on sundar Pichai the crown leader who took over Android and [TS]

  that's really when you read between the lines [TS]

  the biggest tell that this was not an d rubin's idea because I am a couple of [TS]

  people said the same thing that child is the last guy Andy Rubin would have [TS]

  wanted to take over Android is he's the guy he was fighting with all the time [TS]

  one of the guys he was fighting with all the time I think it was a very explicit [TS]

  message which went out to rest of the companies that you do what is necessary [TS]

  for Google this is why I am convinced that the Android get you know [TS]

  gets brought back to the farm I did too much I've said this for years and just [TS]

  just not mad it's not even like the details of it it's just a general feel [TS]

  like an emotional feel that Android to me always felt like an independent [TS]

  company that Google happens down not part of Google [TS]

  just everything from their graphic design too I know there's just so much [TS]

  about it that it just did not seem aligned with the company really other [TS]

  than the fact that it ships with a bunch of Google services you know as apps in [TS]

  part of the default upset and I think that definitely the message that I get [TS]

  is that going to change and that the next major version of Android is gonna [TS]

  be a lot more googling the talking of next version of Android being more [TS]

  googly I would say it's interesting that the Chrome OS and Android look so much [TS]

  similar when their purposes are entirely different and I just wonder what is the [TS]

  unified experience look like he's two projects actually run by the same guy [TS]

  will be pretty fun to see and I'm I'm actually pretty excited about your [TS]

  Google is doing not not entirely as as somebody who's going to end up spending [TS]

  his time on Android but just to see them make these moves is at least interesting [TS]

  you know if they're not being boring compared to now that's definitely the [TS]

  case you know and I think people I think some people over read into my taste in [TS]

  the fact that I generally prefer over Android and most design centers [TS]

  not to mean that that that doesn't mean that I don't look at Android with open [TS]

  eyes and appreciate a lot of the stuff that they're doing and I agree with you [TS]

  i i especially now that it's under 11 person I do wonder where that's gonna go [TS]

  with chrome is an OS Android OS rain I you know this brings me to the bigger [TS]

  challenge in the beaches you and I have talked about this in the passive Lake [TS]

  what we what does Apple do like he know this is you know time and the idea of [TS]

  operating systems user interfaces everything is up for grabs and it seems [TS]

  like our guys and just like to be littered stockard static I don't know [TS]

  what do you think about that I mean you you are very close to the design [TS]

  thinking around a pole and iPhone and iOS wow I i dont know I don't think that [TS]

  there's as much need for new stuff major news stuff as as some people do because [TS]

  I don't know I can again I i think i talked about this in a sense that I'm [TS]

  getting older that I'm no longer as infatuated with new for the sake of [TS]

  newness I guess some people yesterday I saw people and immediately after the [TS]

  Facebook home launched from owning the fact that that that that little drag [TS]

  your face up [TS]

  left or right thing seems so much more cooler than than anything and I S and it [TS]

  is cool and it's definitely novel but I feel like I can't help but wonder if [TS]

  that's gonna be confusing to a lot of people like I i appreciate the fact not [TS]

  that I need it as a super nerd type of guy but I for most people I i think that [TS]

  the fact that on iOS you can just look at it and figure it out it it it tells [TS]

  you like it actually tells you and iOS when you have your phone locked slide [TS]

  this to unlock it and people some people still have trouble with that [TS]

  because they don't slide all the way in and hold it does slide a little bit let [TS]

  go and it goes back so I think it's really hard to overstate the success [TS]

  Apple's had because iOS is so simple and there's so many ways that what people [TS]

  see in other systems that they see as Apple may be falling behind in with bang [TS]

  regard would just lose so much of what makes iOS popular with regular people [TS]

  you know I just a little confusing time right now I think the there's a lot of [TS]

  at least there is a lot of talk about how things are different now we'd like [TS]

  you know Android and Samsung you know all sorts of new user experiences coming [TS]

  to market and and then you also had the issue of like you know i mean Apple [TS]

  still continues to do really I wonder if like the next you know report is going [TS]

  to be something to watch for you know I don't know I don't know I guess that is [TS]

  coming soon I feel like they warned so heavily that this was going to be the [TS]

  first I mean if it's not there there really gonna blow past expectations but [TS]

  they warned so heavily three months ago that this coming report was gonna be the [TS]

  first one in nine on how many quarters 16 quarters or something like that that [TS]

  shows a year-over-year earnings decrease although I think revenues should still [TS]

  increase significantly year over year but the margins have shrunk enough for [TS]

  whatever reason recently that earnings are going to be down a little bit year [TS]

  over year so we'll see how the market reacts but I think that that's already [TS]

  baked into the the depression of Apple's stock price great [TS]

  about like in this bigger the bigger netted him and on Apple is that they are [TS]

  failing to keep up on the the play outside of things which i think is a big [TS]

  challenge for them you know we saw the iCloud related stories pop up this past [TS]

  week and then you have the the problem with chrome or so to speak and I know I [TS]

  would love to know your thinking about this figure the guy who understands the [TS]

  software site if Apple better than most people do I think that that one of the I [TS]

  do think of the most part that that getting the iCloud stuff to work as well [TS]

  as the guy I think it needs for Apple to really succeed over the next five years [TS]

  I have in the last five yrs the iCloud stuff needs to start working as well for [TS]

  third-party developers as what do you want to call it Cocoa Touch or UIKit but [TS]

  whatever you want to call it that this framework that you used to make native [TS]

  iPhone and iPad apps and how much you know when you talk to developers how [TS]

  much easier it is to write really good-looking smoothly animated beautiful [TS]

  apps for iPhone as opposed to other platforms they need to get it so the [TS]

  writing stuff that stores data and sinks data to the cloud is just as good as it [TS]

  is to make good looking at apps doesn't make sense [TS]

  yea and they're not there yet and you know part of it I just saw that Google [TS]

  has announced some new developer features fried Google Drive and some of [TS]

  them you know a couple of the headlines have said that its iCloud heading in the [TS]

  direction of iCloud where it's not just like Dropbox where it's a folder that [TS]

  you sync to Google it has they've added key-value storage which is an iCloud [TS]

  feature in a taxi and iCloud feature that works pretty well if you talk to [TS]

  developers and I forget what else but they don't have [TS]

  I get data base level database record levels think they don't even try it and [TS]

  that's the part of iCloud that developers are bedeviled by it that's [TS]

  what you know the Ars Technica story was about that's what rich seals incredibly [TS]

  detailed and I think very very fair technical assessment that are linked to [TS]

  under this week and it's also diverged who was it who wrote the story was Ellis [TS]

  hamburger hamburger at the verge had a really great story and what made it [TS]

  great was he really hit me must have talked to at least two dozen or more [TS]

  developers to get different perspectives but they all kind of told the same story [TS]

  about poor data sync entire cloud Google doesn't even try that I mean so it's [TS]

  frustrating for developers insofar as that core data syncing to iCloud it it [TS]

  is not fair to say it doesn't work but it is fair to say it does not work well [TS]

  enough and to the point where a lot of applications simply can't rely on it but [TS]

  in another sense Apple's ahead because they're at least trying something that [TS]

  Google isn't offering it you know Amazon doesn't have so we'll see I mean is it [TS]

  is it is a case where maybe they shouldn't have shipped when they did [TS]

  maybe they should have left it in the in the labs for another year or was it [TS]

  worth getting it out there to to maybe help iron out the kinks in the future in [TS]

  the feel you know i i would say that you know they they need to kind of take at [TS]

  least a step back and leg figure out the entire internet strategy now just iCloud [TS]

  not just iTunes they really need to figure out how internet interfaces with [TS]

  everything they do including their IRS how deeply integrated I think what I'm [TS]

  trying to say is that if you look at Google they are coming from disposition [TS]

  of knowing web services really really well and they're building a design and [TS]

  hardware experience on top of that [TS]

  much easier to do compared to what Apple is trying to do is graphical web [TS]

  experience into its way of thinking and I think unless they figure that out [TS]

  there will always be challenged for this I go out I problems I think that the [TS]

  company they don't think about the internet the way as native Internet [TS]

  companies do and I think they're not understanding the little fact that it's [TS]

  not enough to make great design create hugh i great hardware great software you [TS]

  have to have the ability to be a great connected experience and I think great [TS]

  as Apple might be on all those things [TS]

  internet is and will always be it you know we cried and they're in a chink in [TS]

  the armor and they said they really need to kind they have to have a step back [TS]

  thinking about this and that they need I personally think they need to go find a [TS]

  thirty five-year-old chief internet officer that's what they need they don't [TS]

  need a big company there need to buy a lot of things they need to buy a guy on [TS]

  a guy who are native internet thinkers who are in their mid-thirties who have [TS]

  grown up on broadband who think about devices from a connected experience side [TS]

  if I was free I would want to hear but I'm not but they would look you know [TS]

  there's a guy who don't snap guide you the friend of mine Daniel rapper he know [TS]

  he could be a good guide to run did you know the internet like ideology they [TS]

  need the internet ideology and they need to inculcate the whole company with [TS]

  connected thinking and I don't think they have it I just look at all their [TS]

  products great as did not I would not be able to use anything from any other [TS]

  company but they still need to think about the services as part of the core [TS]

  software not be an experience and if they need to go away from this what's [TS]

  happening with iCloud if it just is [TS]

  bringing in that DNA I mean I know it sounds kind of I would dare but at least [TS]

  that's how I think about it I agree that I think that there's I've always said [TS]

  that I think for anybody whether it's a person or even an institution where you [TS]

  start in forums where you're going to look at things forever and you know [TS]

  Apple started pre-internet by decades and I mean just for example I i went my [TS]

  freshman year of college was 1991 and I went to a very technical University [TS]

  Drexel is you know super nerdy one of the first famously one of the first [TS]

  colleges that required all students to have a computer but when I got there in [TS]

  1991 and everybody was supposed to buy a Mac and they committed you know traffic [TS]

  discount student discounts so you go there in like the second day you'd go in [TS]

  and pick up your Mac from this student center where they had you know the ones [TS]

  that you bought through the University take it up in your dorm and the only [TS]

  thing you connected it to was the power supply in law there were no there was no [TS]

  Ethernet in the dorms yet you know and modems were incredibly expensive the [TS]

  cheapest modem was three or four hundred bucks so we all looked up our computers [TS]

  and we add freshman year we end up making our own little network it was [TS]

  this little number those things on if you remember these things phone net yes [TS]

  where you plug it in the serial port of the Mac and then you can just use either [TS]

  copper wiring or just phone cable and there's just just copper wiring and you [TS]

  get a little apple local local local local talk network and we did that we [TS]

  could play games against each other but it wasn't a campus wide network it was [TS]

  just the people in the dorm hallway who we ran copper wiring between that was [TS]

  our network which is crazy if you think you know in hindsight I mean anybody [TS]

  who's younger than me even just by five years even somebody who went to college [TS]

  five years after me [TS]

  it's almost laughable that you would have a computer in your dorm room and [TS]

  not have it hooked up to any sort of network I mean it's almost like sure [TS]

  that anybody who is that young is laughing right now they're probably [TS]

  laughing out loud they are they think I'm exaggerating and I think there's a [TS]

  lot of people that still is Apple's route where you buy a beautiful Apple [TS]

  computing product and it's really thoughtful interface it's beautiful [TS]

  it feels good in your hand and you go home and you use it by yourself right [TS]

  but that was then and what is now is that all the people start with the [TS]

  experience of being connected and services just being there right leg in [TS]

  like how all those things connect with the actual hardware also defines how we [TS]

  feel about the hard way not just the user experience level the user [TS]

  experience also means the Internet experience now and I think that should [TS]

  change in how the water tanks about these things I i just you know there was [TS]

  like more card being put into this on the Apple on on this front as I feel [TS]

  they don't think about it that much so that I think they do but I don't know [TS]

  though that it's high enough priority [TS]

  you know and some of the stuff they've done really is great and has worked [TS]

  really well I mean I think that the the iCloud backups for iOS devices has been [TS]

  an unheralded success I think the fact that you know that most people seem to [TS]

  have it on you know it its opt-in everybody has to make a choice right you [TS]

  when you turn on your new iPhone or iPad you've gotta go through this setup where [TS]

  you you know if you already have an iCloud account you can enter it and if [TS]

  you don't they incurred you strongly but don't force you to create one and if you [TS]

  do [TS]

  they asked if you want to back up to iCloud right and and from everything [TS]

  I've heard from people who you know do tech support for people and daring [TS]

  fireball readers who worked like as geniuses in the stores and stuff like [TS]

  that it's been a huge huge success because now people come in with a good [TS]

  dead iPhone and you know either buy a new one or get a replacement under [TS]

  warranty or whatever and they keep their iCloud password into the replacement one [TS]

  and while they're in the store on Apple's superfast wifi boom their stuff [TS]

  is back as opposed to before they'd be like backup power and they just look at [TS]

  the guy on ebay did you ever played in your computer and they like I think I [TS]

  did when I the day I bought it and that is the last time they plugged it into [TS]

  their computer and so everything that had after that you know it's gone so I [TS]

  think that's been a huge success for Apple but it's it's monolithic right [TS]

  it's restoring its this whole you know you can restore your home phone to a new [TS]

  funds and that does work well but I feel like the incremental updates you know [TS]

  this is just a little stuff throughout the day of having you know your records [TS]

  in each app sync seamlessly between devices is you know it's it's a huge [TS]

  challenge for them I am I'm I'm a believer that they can get it right [TS]

  of all the people out there they're the one company which will understand how [TS]

  human beings like to use the internet and connectivity and all those things [TS]

  and bring it all together but they need to make it a top priority [TS]

  like I i dont a little tiny post last night in which Microsoft Robbie Bach and [TS]

  one of the other guys talking about Microsoft Kin in 2010 3 years later [TS]

  argues that pretty much the same language describing Facebook home and in [TS]

  three years what Microsoft come get it right [TS]

  Facebook guarded right because they are internet native company [TS]

  Microsoft had the right idea is just was a bad you expired UI and bad execution [TS]

  just at companies like their middle names should be bad execution [TS]

  technologies first and became too cute on it and I don't know why you know they [TS]

  were the first ones Rick tabloid just couldn't get it right they were the [TS]

  first ones like a proper smartphone but like a programmable software with [TS]

  Windows te and they still can get it right so as a company they're bad [TS]

  they're bad execution guys but the key Microsoft Kin mean a lot of sense they [TS]

  were talking about people saying drink they were talking about content and [TS]

  context they were talking about all these things three years ago but they [TS]

  were not on native internet company said they didn't quite understand how to do [TS]

  it right [TS]

  Facebook yesterday when I saw it my issues with their privacy you know you [TS]

  know disregarding privacy a site that's actually a product bid for the connected [TS]

  age right but not a lot of people use it or not remains to be seen but it takes [TS]

  you to the account that you're always on your always engaging with the smartphone [TS]

  you're always connect it and I think that's too team King off that kept [TS]

  thinking is there like and that's what happened needs and let's hold the [TS]

  privacy discussion for a moment but that one note I have renowned to speak to you [TS]

  about is to me and what it was is is proof of something that I've suspected [TS]

  for a while which is the Facebook now realizes they've had a change of heart [TS]

  at some point the last few years where they realize that they're not a website [TS]

  their service I write the website is just one way to access the service and [TS]

  that they need to think that way and and you know and now mobile is a different [TS]

  way to access the service yeah I totally agree with you not think about it this [TS]

  way that day [TS]

  read the Facebook com [TS]

  then essentially saying what has been Facebook since 2005 the whole news feed [TS]

  idea it's ok to not have that idea let's break up everything into individual [TS]

  components I mean that's the big implication of yesterday's news is that [TS]

  they're ok you know dis aggregating the entire Facebook experience into a whole [TS]

  different screen and not just that one web canonical website interface yeah and [TS]

  I think that is a very interesting way of looking at Facebook man's like gave [TS]

  their attorneys agree with you 100% there is sort of his energy early and [TS]

  and and and and they're finally beginning to embrace that maybe they've [TS]

  already always embraced it just now I don't think so I think they're old [TS]

  mindset was what's the best way to get our website to people including even [TS]

  their initial effort on mobile which i think was mostly you know just wrapping [TS]

  the website into a nap it was how do we get our website into a nap whereas now I [TS]

  think they're thinking what's the best way what's the best interface to get our [TS]

  information our service to its users and you know if its native native code its [TS]

  native code you know then then do it then let's hire designers and developers [TS]

  who are gonna kick ass at it because why that's the other thing to do to get your [TS]

  hands on the phone yesterday [TS]

  yeah I did was it as smooth as it looked in the videos in the demos actually [TS]

  better I completely day exceeded my expectations [TS]

  let's get back to take it take a break here for sponsoring that school will [TS]

  pick up but I want to thank our first sponsor and its many tricks and they're [TS]

  just updated app name engler III have this app and it's one of those apps [TS]

  where depending on what you do day-to-day you might go weeks might go [TS]

  months without using it but when you need it you really need [TS]

  and there's other people depending on what you do in like a production [TS]

  environment but this is the type of that but you might need it every single day [TS]

  it's a Mac app and it's it's for multi file rename and in other words you have [TS]

  a whole folder full of images maybe they came off her camera and you are all [TS]

  named IMG underscore 5406 5407 5408 [TS]

  jpg or something like that and you need to rename them some other way you need [TS]

  to have a man named based on the event you gotta put the date maybe your CMS [TS]

  requires the date to be in the filename something like that [TS]

  anything you can imagine that you could do programmatically to filings name [TS]

  engler can do for you but you don't need to program it has an interface that lets [TS]

  you as a non programmer just set these simple rules for hey when I drag this [TS]

  whole folder for files on here [TS]

  apply these rules to these files when you rename it and even better give you a [TS]

  preview of what's going to happen before you actually change all these names so [TS]

  you have a list of here is what the names are now here's what the names will [TS]

  be for the same files after you apply these rules you take a look at it and [TS]

  eyeball it make sure everything looks like it's gonna be alright then you can [TS]

  actually make the changes you can save these things the ones that you use over [TS]

  and over again you know like a production type environment make little [TS]

  drag and drop things so that you can just automate it if you are an advanced [TS]

  user you can use regular expressions to create advanced rules and patterns to [TS]

  replace text you can also use OS 10 metadata in your renaming actions for [TS]

  example you can have four images you can have the ISO speed were the focal length [TS]

  of the creation date of photographs put into the filenames [TS]

  according to a role where you want them have the file size put into the filename [TS]

  the bitrate trend hitting three audiophiles anything like that [TS]

  anything you can imagine it you can programmatically due to file names name [TS]

  anger can do i mean it's to say that it's the best file renaming utility for [TS]

  the Mac is an understatement it's like saying michael jordan's the best [TS]

  basketball player was it's a fantastic I if you have any interest in him [TS]

  whatsoever you can't go wrong because you can try it today for free [TS]

  go to their website many tricks in May and why [TS]

  PRI CKS dot com or you can jump right to the name engler site at many tricks dot [TS]

  com slash get named anger and check it out and my thanks to many tricks and [TS]

  naming I just downloaded man spent 18 bucks on it it really is it just [TS]

  fantastic [TS]

  it does exactly what it says on the 10th so anyway [TS]

  smooth animations movies that's one of the things that really blew me away and [TS]

  it's one of the things I i dont even use Facebook and never signed up for it but [TS]

  I I am fascinated by the company and and keep my eye on the one thing all of us [TS]

  anybody who covers the industry has noticed over the last two years is that [TS]

  they've hired an enormous amount of design town people have a lot of people [TS]

  who used to work at Apple might Matusz for example iOS developers the Kaiser [TS]

  did kaleidoscope so far and a couple of other great apps like really high [TS]

  quality at the type of apps that that win have one Apple Design Awards those [TS]

  type of developers and designers Facebook has been hiring as fast as they [TS]

  can get them and I know firsthand from a bunch of my friend that they've reached [TS]

  out to more who turned them down [TS]

  yeah they're stockpiling the nuclear weapons of design warm and they're just [TS]

  bringing on anybody and everybody I I actually had a list and then I just [TS]

  delicious got so big that I just forgot [TS]

  keeping track of these people and I think my take is that these guys are [TS]

  gonna stop at nothing to get get it right for all different kind of device [TS]

  experiences and all kinds of web experiences I i do agree with you that [TS]

  they are splintering away from the idea of a unified field in becoming more of [TS]

  thinking of the information as being abstract from the interface for right [TS]

  and then here's this device here is a forest of ice what's the best interface [TS]

  for this was nothing at all I get is on here [TS]

  21 inch monitor where you're running a web browser right there so much a design [TS]

  thinking in the company mean that they are thinking about data and design and [TS]

  screen in a very contextual very thoughtful manner I think that's a new [TS]

  record Facebook is doing and I think this is going to be an interesting [TS]

  challenge for our friends at Apple like how do they think about all these things [TS]

  right like I don't think Dad has been part of their thinking I don't think you [TS]

  know Internet has been part of the experience stinking so far you know they [TS]

  can still continue to just make hardware and makes software and should do what [TS]

  they do but design and the connectedness are also two data and connectedness for [TS]

  the state of connectedness are part of the thinking which they need to have and [TS]

  which is what I think these guys are able to do look Google is done the same [TS]

  thing I I don't know if you've noticed Google's absolute just garden infinitely [TS]

  better looking than they used to and the reason these days they're also [TS]

  understanding that have fun on the desktop don't necessarily have to work [TS]

  like the way they do on the mobile and and they then but they're also going in [TS]

  the you know they're coming up it seemed [TS]

  design language as for various different screens which is the Google look the [TS]

  Apple look Facebook look at all these guys are thinking about that and I think [TS]

  from from my standpoint I do feel that Facebook has slowed reaction advantage [TS]

  right now I gently disagree with you though I feel that would Facebook showed [TS]

  yesterday's more of a threat to Google than Apple because I feel way what [TS]

  Facebook is done has become to me and I haven't seen the phone first hand but I [TS]

  really do take your word for it and the videos were pretty impressive but it [TS]

  looks to me like the first other company that's created an apple quality humane [TS]

  interface for touch in terms of the the organic yes of the way that animations [TS]

  work and it's not just that things bounce it's the way that they bounds and [TS]

  stretching like I said like the making it feel organic is is the best way I can [TS]

  think of put it and while Google's iOS apps I think I've gotten really good and [TS]

  and consistent and have a very nice Google wide brand I don't see that on [TS]

  their Android apps for Android apps to me and it's to me it stems I think it's [TS]

  purposeful I think it stems from the whole name Android that they've gone [TS]

  through this sort of robotic athletic but it's it's Darrell and way that like [TS]

  when you bounce when you scroll on and listens to fight then you get to the end [TS]

  it doesn't bounce at all it just ends its it feels very mechanical just [TS]

  there's no organic nice to it I feel like it lacks humanity and that to me is [TS]

  a problem for Google because Google would Google wants I think most is not [TS]

  to be more like Apple and sell their own success $700 phones and tablet but to be [TS]

  more like Facebook and have people share their personal information and do their [TS]

  social networking through Google+ and I feel like I feel like Facebook getting [TS]

  more humane in their design [TS]

  helps Facebook stay ahead of Google and that regard ok I mean you know I have I [TS]

  do feel that they're all these three companies are on the you know they've [TS]

  been on a collision course so to speak and well and among the other news this [TS]

  week on the collision course so we've got Amazon who already has tablets based [TS]

  on Android complete Forks now they've hired Charlie Kindel who has the most [TS]

  amazing name for someone to be a hired by Amazon even though he did he has in [TS]

  the AL transposed versus their e-readers but he used to work at Microsoft mobile [TS]

  and since leaving Microsoft has written I think extremely cogently I mean I've [TS]

  linked on several times on fireball is his blog and very astute and various [TS]

  students are the mobile industry as a whole for us quote unquote secret [TS]

  project but I think you know is there anybody who isn't thinking he's been [TS]

  hired by Amazon to lead their mobile phone and I don't think that anything [TS]

  it's nothing it's it's I am convinced that it's it's a phone and Charlie's [TS]

  canal builders and I think that's a great hire because I said I just from [TS]

  reading his blog rate seems to me like you know i mean obviously I think that's [TS]

  kind of his openness is gonna stop in that regard but I think he's a really [TS]

  astute observer of of what's you know what's made the mobile industry take [TS]

  over the last few years I had a chance to meet with them and be on a panel with [TS]

  them like a couple of months ago and men that get is one smart cookie I can't [TS]

  believe you know Microsoft lets people like him walk out and just as amazing to [TS]

  me and it just boggles my mind like how can you have talent like that just walk [TS]

  proud but most important thing I think from an Amazon perspective is that [TS]

  the experience they're going to control from shopping standpoint now have a [TS]

  phone also I mean that justice just gonna be amazingly brilliant way of [TS]

  thinking about shopping and buying teams and you know it just has a meeting of [TS]

  those kind of thinking about the world and you know and it is it's you have to [TS]

  kind of think about you know there's the the old adage follow the money right and [TS]

  and so these guys are all competing with each other and it did this take phones [TS]

  and even talk tablets but just found almost everybody only has one phone at [TS]

  the time right guys like me and you you know my office full of phones in and [TS]

  more than one SIM card at the time because we're testing phones and [TS]

  something that when we were clearly oddballs right and and business guys who [TS]

  have a iPhone and a Blackberry or something like that there's such a small [TS]

  number of people it's not even worth thinking about right people get one [TS]

  phone at a time and unless it breaks or something like that they keep it for at [TS]

  least two years because they buy under so there are there's absolutely they're [TS]

  all competing against each other because they want you when you go by your next [TS]

  phone to buy their phone right so there's definitely competition but their [TS]

  interests are all very very different Apple really just want you to buy the [TS]

  iPhone cuz they make a lot of money once you've bought the iPhone and they want [TS]

  to keep you happy so that you'll use their services and stuff like that but [TS]

  they've already got the money and their main interest in making you happy is so [TS]

  that the next phone you buy is also an iPhone Google and Facebook are primarily [TS]

  in the ad business right they want you to use their stuff because they want to [TS]

  be able to make money on the ads are going to show you and Amazon different [TS]

  than all the others just want you to buy stuff from Amazon and if you are going [TS]

  to buy more stuff because your phone is an Amazon phone that's great I think [TS]

  they should just give these devices away from free i mean [TS]

  my view is bored the tablets and the phone if they make them they should give [TS]

  them away for free if they want people to shop from them constantly I mean you [TS]

  know it's like the logic on buying an iPhone is our maybe even a Samsung [TS]

  Android is that you can basically go to any place in by anything or do anything [TS]

  without regard for one specific service in and just seen as swiss model and and [TS]

  I kinda like that but if these companies let's say even Amazon want us to buy [TS]

  their own they should try and make a spend a lot of money in there I was [TS]

  going down for free so that yeah I'll happily shop on it no problems I mean I [TS]

  shop on it like I mean by pretty much everything on Amazon right now i buy [TS]

  everything I can buy on Amazon from Amazon just about if I can you know and [TS]

  if I think that they have it I i I check their first true for me I thought the [TS]

  same thought on the facebook phone pricing like Apple they don't want the [TS]

  day it's in their interest to have a phone that is free with contract you [TS]

  know the the two year old iPhone for now but not as their big news this is the [TS]

  thing when they come up on stage and unveil something new they don't want to [TS]

  come out with something new and say that it's free it doesn't work for them [TS]

  because it doesn't help their brand image as a premium brand right there [TS]

  it's this sort of premium luxury car or affordable luxury i should say right [TS]

  where it's not like buying a Rolex watch where it's way too expensive for most [TS]

  people it's hey here's the best phone on the market and you can afford it 'cause [TS]

  it starts at 199 right it's this affordable luxury [TS]

  free doesn't fit in with that whereas with the Facebook thing with like the [TS]

  HTC [TS]

  first I don't know if they're going to show ads in the thing to me like why not [TS]

  make it free [TS]

  yeah with the contract with the in terms of what then how do you get 18 team on [TS]

  board [TS]

  you get AT&T on board because it still comes it's still the two-year contract [TS]

  not a free phone that you don't have any obligation for but quote unquote free [TS]

  agreed to a guy I am with you and that 100% they need to figure that one out [TS]

  and they would actually do if they were making an actual phone which was for [TS]

  free and people get it for free and they could show a generate great I mean I'm [TS]

  pretty sure there is like many many people who want something like that yeah [TS]

  and you know and Amazon's the one who i think is most likely to just go there [TS]

  just do it maybe even out of the gate and just say look the damn things going [TS]

  to be free because they you know their pricing their there they're competing [TS]

  with them on prices on most crazy because they'll do crazy things and they [TS]

  have the support from their shareholders to do that to to run the out you know [TS]

  the business at break even or even slightly under so I'm trying to [TS]

  understand this and you been blogging pretty extensively well you know what [TS]

  let's do that but let me do the second sponsor break first then we can finish [TS]

  the show by talking about the WebKit ok I R second sponsor as as mentioned at [TS]

  the outset is audible.com audible.com is the leading provider of downloadable [TS]

  audiobooks with over 200,000 titles in virtually every genre if you want to [TS]

  listen to it audible has it was an audio books anytime anywhere on your Mac your [TS]

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  audible is offering listeners of this show the talk show free audiobook along [TS]

  with a 30 day trial here's what you do go to www.youtube.com past dot com slash [TS]

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  they always like a recommendation from the the the hosts I have a great [TS]

  recommendation for an audiobook perfect for this week as perfect for you right [TS]

  now in you know it then I don't think people appreciate this home that you and [TS]

  I are voluntary were missing a Yankees game right now to do this show [TS]

  Yankees are playing the Detroit Tigers I haven't looked at the score even looked [TS]

  at the score I am just scared to look at the school I felt good last night I felt [TS]

  good last night watching 40 year old Andy Pettitte threw eight innings and [TS]

  forty three-year-old get the save you know I just to feeling a little bit I [TS]

  would say as guys who've been doing what we've been doing for a long time it is [TS]

  good to see some more guys I love my heart my heart to see guys my age [TS]

  save the Yankees season they were only going into anyway [TS]

  perfect for the starting baseball season is this book it's called score casting [TS]

  the hidden influences behind how sports are played in games are won and its by [TS]

  two economists' L ron wertheim and Tobias Moskowitz and it's just a [TS]

  fascinating book and its first freely for its first sports fans combined with [TS]

  math fan statistical fans and it's just chock full of the intersection of [TS]

  psychology and statistics and they make like a great case that statistically [TS]

  this is just one example statistically and NUS pro football team should almost [TS]

  never punt they should do almost never punt on fourth down they should go for [TS]

  almost all the time except in extreme circumstances and instead across all [TS]

  levels of football high school college especially pro coaches are super super [TS]

  conservative and on almost every fourth down a dupont why it's it's even know [TS]

  the stats show you'd be better off you'd win more games by not putting its the [TS]

  psychology of it and that you feel like when you don't make it you're losing [TS]

  more than you gain when you do make right it's that's the psychology of it [TS]

  the book is just chock full of examples like that for all sports it's not just [TS]

  about football is not just about baseball basketball and they go into [TS]

  great ever great chapter on the home field advantage and where it where it [TS]

  comes from and how the home field advantage holds up across all sports [TS]

  soccer football baseball team sports all around the world how all day every one [TS]

  of them has a very very consistent home field advantage it's a great book for [TS]

  sports fans who love stats is called score casting and they have it there on [TS]

  audible.com [TS]

  so the webcam thing I don't know what to make of this can we talk Yankees before [TS]

  we talk WebKit yeah we could talk Yankees definitely been a hard year [TS]

  managed three like going into it and i'm looking at this and who are these people [TS]

  I don't even know that two hundred and twenty nine million dollars for like [TS]

  this team [TS]

  oh my god I think you know I don't include post on my personal blog dark [TS]

  basically be morning that this is going to be a tough year to be a Yankee fan [TS]

  and it really test our faith like nothing has ever before [TS]

  day for it and I'm like oh my god oh my god is like my favorite expression as [TS]

  far as the Yankees are concerned that this court is actually 63 I just looked [TS]

  at the seventh and Nunez just left to injury I don't know what is going on you [TS]

  know what right before we got started the show right before we started I had [TS]

  watched what I ate lunch and then it happened after that but I saw an update [TS]

  that he'd gotten hit by a pitch and was apparently really really riding around [TS]

  in pain that's not it [TS]

  wow man this is gonna be some year is the first time I can remember since [TS]

  sometime maybe in the early nineties where the opening day lineup was filled [TS]

  with who the hell is that I have never heard of this guy Travis Hafner I mean [TS]

  I've heard of Vernon Wells but I really had to be paying attention even realize [TS]

  the Yankees signed them they only had three guys on the opening day lineup [TS]

  from the year before whereas for the last fifteen sixteen years they've [TS]

  they've really had you know a lot of continuity from season to season I don't [TS]

  know it's either going to be a brutal year to be real brutal I mean just just [TS]

  really horrible or some of these young guys in the new guys are gonna step up [TS]

  and it's going to be kind of awesome because [TS]

  might be reinvigorating to get some new blood under the lineup if if taken you [TS]

  know a first-place baseball you know let's hope so I'm keeping my fingers [TS]

  crossed let's see what happens but let's get back to 20 min kid and blank and [TS]

  blank [TS]

  sure about that I still think I i you know i said im still scarred from 1995 [TS]

  when the blank tag was hooked up in netscape so I don't know how much you if [TS]

  that's an odd to that or or if it's something else I guess it's supposed to [TS]

  be about how fast it is I mean that's there but they they say is there a mean [TS]

  an end admittedly chrome is a very very fast browser may be the fastest of the [TS]

  major browsers you know I'm not sure if it's if it's also supposed to be like a [TS]

  wink wink nudge nudge to the blank text you know I don't know what the name is I [TS]

  bet you most of those kids don't even know the blink tank they may have not [TS]

  even remembered you know what that might be [TS]

  said the politics of this whole situation is pretty interesting that [TS]

  posed by Rob I sacked from a different approach based in using it was pretty [TS]

  fun to read actually he did a buncha to English translation on and FAQ [TS]

  unblinking which is pretty awesome to be yeah and he took a very this is [TS]

  political we're trying to screw up all sort of stance to it I'm not sure that [TS]

  that's true and I'm not one I think my reputation of 12 sort of by the fault [TS]

  you know to to be 12 to think that out there that Google is a bit more scheming [TS]

  and less open and less or more disingenuous than than people give them [TS]

  credit for but I'm not sure that's the case here I really don't I really don't [TS]

  know what to make of this I looked a little bit of truth that there's [TS]

  politics involved and I think there is a truth that have killed has become a [TS]

  little bit you know big included I guess I mean if that's the right way to [TS]

  describe it [TS]

  so well or at least the the from from their perspective is the developers of [TS]

  WebKit it has gotten bloated right and I think that's the argument that I forget [TS]

  his name but one of the chrome developers made was that it's just got [TS]

  all of these build targets for platforms that crime doesn't care about so why are [TS]

  they there stock making sure that all of their changes don't cause problems on [TS]

  all of these other platforms that uses WebKit that Chrome doesn't care about [TS]

  because chrome only runs on Mac Windows iOS and Android right so why do they [TS]

  care if it causes a problem on the Nokia phone or something like that or you know [TS]

  blackberry you know why are they developing fixing bugs that they don't [TS]

  care about right I totally see their standpoint on this I think you'll be [TS]

  I've also heard and I don't know if you've heard something similar that that [TS]

  Apple is working on their own [TS]

  you know which town on webcam and whatnot so you know what I did hear [TS]

  something like that and then again I don't what I heard some of these [TS]

  something something about maybe a new web rendering engine from Apple I don't [TS]

  think when when I hear new web rendering engine I don't think brand-new although [TS]

  that is what what Mozilla and Samsung are currently working on I think it's [TS]

  another you know it's it's starting with WebKit and doing something new with it [TS]

  you know and I do think that's the one thing that people aren't clear about a [TS]

  lot of people aren't clear about with blank is that blank is not like a brand [TS]

  new web rendering engine from Google and they're walking away from WebKit blank [TS]

  is Google saying we're taking a fork of WebKit as it stands today and making our [TS]

  own new thing blank starting with it in the same way that WebKit didn't start [TS]

  from scratch it started with look we're going to take a HTML and make this thing [TS]

  called WebKit from it you know i think that that that translation from [TS]

  Isaac that you talk to he he he seemed to meet soon be under the impression [TS]

  that they're talking up a new brand new web engine in blank but that's not what [TS]

  get it could be in the future look there they have a lot invested in in in in [TS]

  Chrome Chrome OS and the Chrome browsers made perfect sense for them to do what [TS]

  they need to do to make that investment pay off property well I mean look like [TS]

  just teasing big companies with big businesses right I wouldn't put it past [TS]

  them to do it and and and and you know I would just say yes I as a user of the [TS]

  band web services this is going to be a little bit painful and not right but I [TS]

  guess you know what happens next is still to be seen right I don't know if [TS]

  it's going to be painful I i I don't think it's a different I think the way [TS]

  that these browser wars go today is very different from those of the late [TS]

  nineties where it really was so hard then to have even moderately complicated [TS]

  web app that worked in all the major browsers and on Mac and Windows who [TS]

  really was almost like you had to rewrite it each time for each one and [TS]

  detected one and then when somebody else came out with a new browser it didn't [TS]

  work at all because it wasn't one of the browsers you actually sniffed for an [TS]

  explicitly serve the custom code for I don't think that we're seeing that [TS]

  anymore I feel like you know I feel like there's this baseline of html5 I feel [TS]

  like html5 standards thing has been so successful that that's a really it's a [TS]

  pretty consistent baseline that developers can head and even iE does a [TS]

  pretty good job with it nowadays I think it's more about what's coming [TS]

  next the next stuff like it's not that the stuff that we already have like how [TS]

  does the css3 roddy using render and what's the spacing and stuff like that I [TS]

  think it's about stuff like for Google might be about like what they call it an [TS]

  ACL [TS]

  native client which is just you know hasn't really taken off yet but I know a [TS]

  lot of people who really keenly think that it might be a big new things coming [TS]

  but it's his way to get native code code that runs as fast as native compiled [TS]

  code running in the browser but with all the security advantages of a browser [TS]

  where it's all sandbox from your actual computer so you're getting you know you [TS]

  can have a game that runs through chrome with native performance not JavaScript [TS]

  performance not let's make JavaScript faster but actual native performance and [TS]

  and you know looking up to the the graphics processor on the computer and [TS]

  getting you know OpenGL and stuff like that but with the luck you don't have to [TS]

  install anything you just go to this URL and the native code loads just like you [TS]

  go to a website so getting that big day into their web rendering engine at the [TS]

  at the whatever later they see as the best fit is a huge win for Google I [TS]

  think as opposed to trying to get a ball to allow them to put it in the webcam [TS]

  which i think was gonna happen whether ads for politics or whether you know has [TS]

  good reasons for that you don't even have to do not have to agree what the [TS]

  reason was it's just probably wasn't gonna happen as long as Apple was in [TS]

  charge of WebKit maybe Apple wants to do their own version of tax rate that's [TS]

  pretty likely to very well could be I definitely think so and you know and [TS]

  Apple that's one of those ways that Apple and Google are different is that [TS]

  culturally at Google will talk about what it's doing first and then ship it [TS]

  you know did Google glass another example right been talking about it for [TS]

  a while been showing it for a while having a preview [TS]

  you know how does stuff is they keep it secret secret secret secret ok now it's [TS]

  for sale next week and that's the same way it was with WebKit and call it a [TS]

  multiprocessing model where the rendering engine is separate from the [TS]

  browser application both for security and hopefully for performance but you [TS]

  know so far in Safari think it's worked out that way for performance but prone [TS]

  has this multi-process rendering model where each tab you open get a separate [TS]

  process called a webcam render that just renders that tab Safari has one separate [TS]

  process that renders all of your tabs but it is still a separate process from [TS]

  the actual Safari browser application but it's two totally different ways of [TS]

  doing it and you know that's is one of the points of conflict between Google [TS]

  and Apple in WebKit over the last few years somebody really needs to write an [TS]

  explainer for human beings like it really means for people I'm trying to [TS]

  figure out you know what this really means and lake and it's like really hard [TS]

  to understand why I it's very hard for me to understand that I've been as close [TS]

  to this office [TS]

  you know as I could be for all along I mean all the way from Mike 1995 but it's [TS]

  really really hard I think it's you know web rendering engines have become so [TS]

  sprawling in scope and so important to everybody in daily use that it's it's [TS]

  almost hard to get your head wrapped around everything that they do know [TS]

  before we start talking about this stuff and I ask you one question you can ask [TS]

  me anything what does Apple do next in your opinion [TS]

  overall or just with the web rendering engines know would like [TS]

  product big picture [TS]

  I I think they just keep going as they've been going i think you know new [TS]

  iPhone 5 pounds and who knows what else but I don't know that they need to do [TS]

  much else I think that you know hardware wise their their their machine has been [TS]

  working in a machine meaning that the whole operation has been working just [TS]

  terrific I think year after year coming out significant improvement [TS]

  you know I think it's like we said half an hour ago I think it's the cloud [TS]

  services is the big can they do it do you think they need to change a little [TS]

  bit how they work as a company I mean you know the the the the privacy they [TS]

  worked with in the past may have worked in the era of Steve Jobs venues to [TS]

  storyteller of the company RD the need to change their tactics you know I was [TS]

  thinking about this earlier in the show and say it but I do think that one of [TS]

  the areas where maybe they really might need to change is with the cloud [TS]

  services I think that they need to iterate faster I think that this [TS]

  schedule of you will tell you what we've been up to at WWDC and then you'll hear [TS]

  from us again in 12 months it doesn't it works for hardware is frustrating as [TS]

  some people are that they don't talk about her they don't release a phone [TS]

  every three months or that they don't talk about new phone six months in [TS]

  advance you know because people just are dying to know that it does work for them [TS]

  to keep the hardware secret until they're ready it sort of works for them [TS]

  with the system software because they can unveil it at something like WWDC is [TS]

  a beta to get developers on board to three months in advance but they get to [TS]

  unveil it a show and get a lot of publicity [TS]

  but I think with the cloud stuff like you said Facebook is saying that they're [TS]

  going to be updating Facebook com on a monthly schedule right I feel like with [TS]

  iCloud stuff waiting a year between updates to iCloud it's just doesn't work [TS]

  and it doesn't work for developers and it doesn't work for users right I feel [TS]

  like and this Court data syncing thing is is the epitome of this problem [TS]

  because it's not just that they haven't fixed it it's that developers don't even [TS]

  know if they're going to fix it right does Apple actually even have his Apple [TS]

  taking this as seriously as the developers who are depending upon it [TS]

  hope that they are nobody knows right so if you're this developer if you're [TS]

  developing an app for the iOS or something like that in your apt depends [TS]

  on core data and you're you're hoping the user you're trying to tease you've [TS]

  actually got it in the store and supposed to be using Core Data Sync [TS]

  complete your users are running into these bugs that are like wiping out [TS]

  their whole library on the iPhone and then you know hopefully when it syncs to [TS]

  whatever is an iCloud version is what they had before and if not they've lost [TS]

  data and you don't know is Apple taking this seriously and you should wait wait [TS]

  for WWDC because there's good news coming but if you don't know if you just [TS]

  you you asking you get nothing back what is that what should you do [TS]

  should you wait anyway or should you decide I'm gonna bite the bullet and [TS]

  rewrite the whole thing from scratch in use something else and I feel like that [TS]

  uncertainty is worse it's like they're the worst situation that the developers [TS]

  could be in terms of where Apple should go I feel like with the iCloud stuff [TS]

  that developers are relying on I really feel like open maybe isn't the right [TS]

  word but they just need to iterate more quickly in terms of [TS]

  updates and in terms of conveying to developers where this is going right I [TS]

  think that would be a good change if they made I would be in favor of [TS]

  something like that would be fun to see them kind of adopted this new world in a [TS]

  different way [TS]

  here's another way to put it there's an old adage especially from the open [TS]

  source world to ship early and often and apples never been a ship early and often [TS]

  company Apple has been a work on it and keep it and do the do the often part do [TS]

  the inter a part but do it all internally and wait till it's ready and [TS]

  then ship I feel like with iCloud they did ship early right they they unveiled [TS]

  iCloud as early as they possibly could and some of the stuff like I said the [TS]

  key value storage stuff works great I think the backup stuff has worked great [TS]

  and I think it was worth the core data stuff obviously hasn't they did the [TS]

  early part but they haven't done the often part and I feel like they go [TS]

  together [TS]

  you suffer if you do the early without the often see how they change and their [TS]

  damn so what do you think Apple is going to do what do you think the rest of the [TS]

  year for Apple's show I I'm not a big believer in the iraqis thousand number [TS]

  one I don't think they should be even bothering with stuff like that I do [TS]

  believe that they will do something you will vary they will make available [TS]

  computer whether it's for health reasons are it's a sensor device which uses your [TS]

  iPhone to do interesting things that would be my number one prediction that [TS]

  tied to something they will release not the iraqis and the number two I think [TS]

  they they will do and they are probably thinking about is like how do they [TS]

  create a more experienced inside of violence like how to make all these [TS]

  applications in a talk to each other [TS]

  and and make the interest rates more useful and more contextual sorry I like [TS]

  how they started off with the notifications and become with [TS]

  notification type functionality becoming more center stage that is something [TS]

  there I I hope they're working on they should be working on and thinking about [TS]

  I think that would be my prediction for next 12 to 18 months that is the [TS]

  direction those two things I would love for WWDC I would love for the major [TS]

  announcements to be significant improvements to iCloud and maybe even [TS]

  secondarily and in her application communication writer in her application [TS]

  communication and I really do hope that that's what they're been working on and [TS]

  I really do hope that the things we saw last year with the little tweet sheets [TS]

  in the Facebook status update sheets are examples of what they were [TS]

  are working on a way to open up to third party developers write that they made to [TS]

  these two ones that they're gonna bake into the system but that hopefully I [TS]

  would love it and I S seven if something like that could anybody could have it so [TS]

  like Marco Arment could have a send it into the paper sheet that any app if you [TS]

  have Instapaper installed when you hit the share button to send Instapaper [TS]

  thing automatically shows up and then the URL that the app has wear whatever [TS]

  happened to Twitter client or email app or anything you hit this share their [TS]

  send Instapaper and Marco designed sheet drops down you don't switch to the apt [TS]

  this she drops down right in the app and lets you you know set which folder it's [TS]

  going to incite a title for something like that and send it and I i that sort [TS]

  of integration I think it's almost limitless what what did that things [TS]

  could be and it's you know definitely an area where there behind both Android and [TS]

  goes from seven which have things like that [TS]

  yeah and you know last point of our enemy John I think people who write [TS]

  about and I think their job has become much tougher in the post Steve Jobs [TS]

  Marty kaan competition landscape because not everything Apple is going to do is [TS]

  going to be great and I think you deserve a good for us to do think about [TS]

  diet and meet them constantly think about what they're doing wrong I think [TS]

  it's like a hard thing to do but like I think the blogging community doesn't [TS]

  talk much about the things they not doing well and often so I wish they [TS]

  would you know I think it's something which you know I think about a lot like [TS]

  i think is important to kind of remind them that they need to be thinking about [TS]

  the internet they need to be thinking about you know dan I they need to be [TS]

  thinking about how to build you know these new connected experiences and and [TS]

  I wish you know it would be good to have a more deeper dialogue with the company [TS]

  as well you know I think that's something we should talk about more [TS]

  often [TS]

  yeah that's my wishlist right leg I mean I'm not place not like I think about the [TS]

  world in that sort of way so i guess im thinking in in in in in with those [TS]

  parameters right now about everything it's you know it's funny because we just [TS]

  this past week had the three year anniversary of when the original iPad [TS]

  shipped and you know it just seems like crazy that it was only three years ago [TS]

  because it I can't I really can't even imagine what it was like going on an [TS]

  airplane and not seeing everybody holding an iPad 1 shape or another [TS]

  and the people who are don't have an iPad have you know some kind of iPad [TS]

  knockoff it seems crazy but on the other hand here we are three years in and it [TS]

  still is so hard to send something from one app to another other than just copy [TS]

  and paste witches you know it doesn't work for some things I feel like there's [TS]

  an under appreciation for the amount of work people actually want to do I'm [TS]

  saying from Apple's perspective the work that people want to do but that requires [TS]

  more integration between different applications you know that work on [TS]

  computers is no longer you know they came right from day one they had the [TS]

  numbers spreadsheet right but how many people really spend a man knows some [TS]

  people do but most people I know don't really sit down and spent hours working [TS]

  on spreadsheets anymore that's like twenty years ago people don't just open [TS]

  your iPad work on a spreadsheet it's this sort of back and forth interplay [TS]

  between applications and data that keeps coming in over the internet right now it [TS]

  is a lot of things going on right now I think even as even as I said today and I [TS]

  think about you know what does the weather look like man going forward like [TS]

  it's so hard to even project today like you know five years ago [TS]

  2007 when the iPhone came he was fairly easy to see actually draw [TS]

  linear content conclusion as to where the mobile world was gonna go right like [TS]

  this is where everybody was gonna copy that design and that user experience and [TS]

  and now suddenly it's not as clear like the whole world either seems to be [TS]

  moving forward at a much more rapid speed art at the end at the same time [TS]

  it's stuck in the same place so just like a really hard time to figure out [TS]

  what's going on in technology I agree and it's you know that the three year [TS]

  anniversary of [TS]

  the iPad makes for a nice halfway point for the distance from the iPhone right [TS]

  so the iPad came three years after the iPhone so when the iPad shipped three [TS]

  years ago the iPhone was isn't still is new then as the iPad is today that makes [TS]

  sense [TS]

  six years ago was the iPhone three years and we had the iPad now for another [TS]

  three years later and the iPhone is certainly and and certainly iphone-like [TS]

  phones are there just that's just the baseline we just we just assume that now [TS]

  right I do feel like a very interesting juncture as to where we go next to keep [TS]

  talking about it and writing about it and it'll be fun [TS]

  who knows maybe I'll be out soon to see you in New new iDevice possibly 48 while [TS]

  I will look forward to seeing you save me a seat in the room next year [TS]

  absolutely home thanks for being here O'Malley you can always read more at [TS]

  qik.com everybody reads it every day and he's got the shortest Twitter hander of [TS]

  anybody I know thanks thank you John for having me it sort of it's wonderful to [TS]

  talk to you [TS]