The Talk Show

46: Close Encounters of the Seventh Kind

 

  iOS 7 I'm still am still digesting it I i still cant i cant figure it out I know [TS]

  that I like and I last week's episode with Adam Lee Sakura lot of people [TS]

  observed that we criticized a lot it was we spent like the whole hour saying that [TS]

  we don't like that I was seven people like one out now I don't like no that's [TS]

  not true you know it's just that there is much when you get to the details of [TS]

  it there is much to criticize right you can like it as a basic idea and dislikes [TS]

  certain of the actual details [TS]

  yeah the the implementation is a very rough spots and that I feel are rough [TS]

  and there are some things that I don't like it at first blush but I don't [TS]

  really I don't think criticism something that you use for a week or two that's [TS]

  the criticism that year and a half to three months that's me is the thing that [TS]

  i very few people have actually used Iowa so the vehicle BBC right and that's [TS]

  a very small so people who can provide feedback [TS]

  there's obvious they're obviously a much wider people going into since I am [TS]

  coming back to is why I wanted you on the show this week I keep coming back to [TS]

  your observation which was like a median i mean it was like day of the thing that [TS]

  it like it's the equivalent of aqua and Mac OS 10 and and our good friend jon [TS]

  boats had a funny post yesterday on his very nice website where he called it [TS]

  yesterday where the hell is he was quoting maybe it was earlier known [TS]

  show me it's on its homepage but anyway he quoted a passage of Jhansi recruiters [TS]

  2013 review Mac OS 10 maybe that was the guest the public beta that point and is [TS]

  that it was polarizing and too much and stuff like that and then I made a [TS]

  mistake that's that was John Syracuse you know every word 2007 is actually [TS]

  stand him . now it is you know the similarities are remarkable I think in [TS]

  terms of not not aesthetically but in terms of the response was way way [TS]

  forward and then retrospectives too far wish I think that's fine that's where [TS]

  you want to be a design go too far back that's certainly the way out approaches [TS]

  bold design changes is to go too far and then dialed back as opposed to sort of [TS]

  incremental e trying to push it there ya think about pointed out that there was a [TS]

  lot easier to remove sayings [TS]

  right okay there was too much transparency it was too much liquor [TS]

  bility there was too much along these things and you know the the strikes you [TS]

  know i i for grins the other day as a good at all [TS]

  p.m. my god you know that at the time was a whole house news [TS]

  different this is this is cool looks really dated well and it's funny how in [TS]

  hindsight I mean it's you know some of the things we think about the stripes in [TS]

  with think about the candy colors of the original opera but actually every single [TS]

  pixel on screen was controversial from corner to corner like the fact that all [TS]

  text was anti alias was hugely controversial because it was at the time [TS]

  it was computationally expensive made scrolling slow and a lot of that maybe [TS]

  every night just to page through text ya resizing remember my window resizing was [TS]

  that was like wow i like it will wrap around my windows ragged school makes [TS]

  some ass really slow [TS]

  well and the other thing that made them look bad was that Windows had live [TS]

  window resizing and there's was fast right now you can excuse it because they [TS]

  weren't doing full text anti aliasing and they weren't doing all of these [TS]

  shadows and stuff behind windows but the bottom line though was that in circa [TS]

  2000 2001 2002 windows was very snappy user interface and Mac OS 10 was very [TS]

  slow just things like you know you can actually see it when you click on the [TS]

  menu [TS]

  you would see the menu dropdown enact it actually was visible you can see the [TS]

  system drying the menu because it was transparent and it didn't have to be [TS]

  transparent or translucent if you well but they wanted to be in it was Wade [TS]

  design was way out ahead of the hardware Apple software hardware GPUs are [TS]

  becoming much more capable faster you know all be heard by the game industry [TS]

  no successful things like to thank everybody can have more more operations [TS]

  per second more so it was good that [TS]

  there are quite a lot and was much of the window you can add animations and [TS]

  taking it now holds a particular now right now is because they made thirteen [TS]

  years even just something like the size of the pixels on our displays at the [TS]

  time [TS]

  combined with the fact that most of us at that time we're still using C Ortiz [TS]

  top right i mean that was actually designed I mean our laptops of course [TS]

  for LCD but [TS]

  LCDs on laptop circa 2000 were actually a really I mean by today's standards [TS]

  ridiculously bad technology bad viewing angles yeah I can only say one thousand [TS]

  colors a lot of cases you know it was great right as his brightness and [TS]

  contrast for real problems and we really if you're doing serious Colour work you [TS]

  didn't do it on a laptop you did it on a CRT yeah it would cost thousands and [TS]

  thousands but the pixels word big I mean it was it wasn't quite they weren't [TS]

  quite as big as the old 72 pixels per inch of the original Mac but you know it [TS]

  was somewhere around 90 600 pixels per inch resolution and so anti aliasing [TS]

  ended up to some people's eyes looking blurry not as opposed to making the [TS]

  fonts look right which is the point of it it made them look blurred which was [TS]

  obviously not the point I mean hugely controversial I know what we're doing [TS]

  all sorts of tricks and hacks did not respond for their code editor when I [TS]

  just couldn't abide by it [TS]

  yeah code you don't have a lot of it so much as you can on the screen to the [TS]

  small size makes the worst so well and you also want things you really do need [TS]

  to be precise in codes so the difference between a period in a comma is the [TS]

  difference between [TS]

  the line actually compiled and doesn't compile a curly brace and a regular [TS]

  print the Seas which in a pixel fun you could easily discern the difference in [TS]

  on today's high resolution and with anti-aliasing you can discern but like [TS]

  in 2000 with the original and switched and tailors in Pakistan a curly brace [TS]

  and a parenthesis often would look pretty much indistinguishable ya doing [TS]

  all right well I said it's not as easy and 95% of the problems that I have just [TS]

  like piling because I didn't look at the code right [TS]

  the comment so brazen well and you have you have the extra problem that your [TS]

  your hands are the size of trying to press these little keys on a keyboard [TS]

  with these giant four-foot fleshy part yeah I don't need our cross to bear but [TS]

  anyway I think that similarity I think the analogy cannot be overstated that [TS]

  this is you know this is the aquifer iOS yeah and everybody just struck me was [TS]

  like you know the title there done that this is you could sustain sent a shot we [TS]

  were we were actually at Macworld when they this policy we walked out of that [TS]

  presentation just what has happened that's our world totally changed the way [TS]

  we thought about I call it was literally shocked these are your colleagues at [TS]

  yeah yeah and I guess in some ways it was a great for you guys because you [TS]

  know [TS]

  contract work during icon design [TS]

  obviously you know and again it it's similar to this where every single icon [TS]

  in every single app had to be redone yeah they needed that and it took us a [TS]

  period of time to learn how to do these things were going to that same process [TS]

  now a well that's saying it's exactly you know very very similar and one of [TS]

  the interesting things to me last week this is the wife of this we're seeing in [TS]

  Iowa 7 sort of goes back to the days when they're worried I call for $16 [TS]

  icons where you have to really rely on the symbology II couldn't get 3d kind of [TS]

  stuff because it just wouldn't carry been carried often get on the strains [TS]

  design so we sort of thing that same thing with another danger came up during [TS]

  this session is more like poster design the seventies ok found it really [TS]

  interesting that you and I posted that link to the poster design just a few [TS]

  hours before recording today [TS]

  yeah so you you posted to you yours was Peter Max right yeah some of the bright [TS]

  colors and radiance but I think your legs actually better and it shows focus [TS]

  on symbology my came from a daring fireball reader who [TS]

  who sent the senate is kinda blew me away this was really a link to his name [TS]

  because German auto makers 1972 Munich Olympic design work now I have certainly [TS]

  seen in nineteen the 1972 Munich Olympics are famous in graphic design [TS]

  circles because a lot of the stuff that they did they're like the pictographs [TS]

  the icons that depict the sports they stuck around they weren't is used for [TS]

  that Olympic there's there's like used today but before 1972 that in have those [TS]

  things so you would just sort of have this lake like a true icon icon icon in [TS]

  the sense that we design app icon today or toolbar icons today you know an icon [TS]

  of a guy shooting a basketball you know go this way to see basketball you know [TS]

  and you know here's a guy sprinting that's this is where track and field is [TS]

  but it's amazing it's not just the icon to those that type is all very [TS]

  lightweight Helvetica but it's you know it's a Swiss fund yeah very very light [TS]

  stroke weights what do you think its universe actually I didn't actually even [TS]

  study it but just thinking about it my head it probably universe which is you [TS]

  know as an alternative to health attica yeah I was 12 years old and I remember [TS]

  those symbols and going wow these are really cool he's a really basic shapes [TS]

  they can be a lot of information and an attorney i was just learning to [TS]

  appreciate design one of my life and I was like wow this is this is what does [TS]

  and it was kind of like real eye-opening moment for me and that I still remember [TS]

  it so many years laters shows how much of an impact that the one thing that I [TS]

  don't even know what it is a poster maybe it's a cover of a program [TS]

  some sort of print design thing to it says Olympics in 1972 when every hour [TS]

  but it's the German in a Munich Olympics 1972 as a little bit logo and I don't [TS]

  know what the other logos but it's just these are put in the shona but it's it [TS]

  looks like it could be the poster to announce the new iPhone looks like just [TS]

  change the type of the bottom and it looks like you could say iOS 7 2013 yeah [TS]

  iPhone OS X or iPhone 5s or whatever like this could be the decoration on on [TS]

  the Buenavista theater and San Francisco come September for the new iPhone well [TS]

  it's also if you look at it all complimentary color right the low versus [TS]

  the blue purple red versus the green and that's a lot of what they're doing with [TS]

  it was seven colors [TS]

  absolutely i mean and and in particular here to there really jump out to me are [TS]

  the green on the far right it's in a triangle that green to me looks like the [TS]

  green of the new message and phone and then on the other side the red which is [TS]

  sort of a vaguely pinkish red tell me that's not the new music app I mean that [TS]

  is the color of the music app like it's not truly read there is a sort of links [TS]

  to it but it's not like a girly pink its I don't know I'm not I have strong [TS]

  opinions on colors but often find it hard to describe them it's good artist [TS]

  borrow great artists steal kind of very much this idea or bright red color [TS]

  scheme is something that's been done for ya [TS]

  or both of these happened at seventy [TS]

  very seventies kind of color scheme that's going on here you know and color [TS]

  trends are an interesting thing to study over time and sometimes they're inspired [TS]

  by world events you know like the forties word very you know everything in [TS]

  the forties was typically a very drab because of the whole world was that [TS]

  workers you know serious and terrible decade and then in the fifties [TS]

  everything got real papi and vibrant it was on those because you know it have to [TS]

  be to psychologists are sort of assume that everybody economy was booming [TS]

  middle class was booming worldwide world war was over we're making great [TS]

  technological progress so everything you know you went real papi in the fifties [TS]

  but then other times I think color trends are driven by technology and I [TS]

  think a lot of that happen in the seventies where where there is so much I [TS]

  mean everybody makes fun of polyester clothes and stuff like that but because [TS]

  you could use plastics to make clothing you could produce clothing in incredibly [TS]

  vibrant colors yes thanks as well [TS]

  pain right like that just needs a new thanks to use them also understand a lot [TS]

  of these these courses are senile seven things he see younger generation wearing [TS]

  now like that the very different colors and right now you know his older people [TS]

  we may be looking at this point [TS]

  were used to something that we've been living with the last ten twenty years [TS]

  whereas the younger generation that's all they're like this office is cool and [TS]

  I think I think they're gonna love actually I do too and I just went by [TS]

  here in Philly just this week and I've been thinking about these things nonstop [TS]

  and I walked by a restaurant here in downtown Philly nice place in a lot [TS]

  outdoor seating and big crowd there real busy and you know 7637 on a nice sunny [TS]

  day and a lot of well-dressed people you know just for dinner and I noticed a lot [TS]

  of women wearing colors that to me look like these colors of Iowa Senate [TS]

  skirts shoes and purses I just it just looked to me like a codec the collage of [TS]

  people it was like wow I really was struck I saw you know sort of future car [TS]

  yeah let me ask you a question do you think they're gonna come out with bone [TS]

  colors to match the colors being black and white and purple I wouldn't be [TS]

  surprised you know I thought that I actually thought that a year ago when [TS]

  they came out with the it was September and it was the iPhone and the new iPod [TS]

  Touch and it's a funny they're funny things to tell you really side-by-side [TS]

  the iPod Touch is not that big a deal to Apple I mean in terms of how many [TS]

  millions reporter i mean you could even if you assume all iPods or iPod Touches [TS]

  it's not that big of a percentage [TS]

  but it's you know its sizable enough but the funny thing is that the iPod touch [TS]

  has always made the current iPhone feel thick and heavy yeah I was gonna say all [TS]

  the way through the first one it's sort of their prototype for what the iPhone [TS]

  is going to become its need you know let's try out these new things the out [TS]

  small we can get this thing out like we can get in and metal back and I [TS]

  I forget who I was there I think I was there with me as all the press guys you [TS]

  know when the hands-on area right after the keynote MGC and the most people were [TS]

  crowding around the iPhones and I you know I got some time with the iPhone 5 [TS]

  and thought you know this is great but I knew that Apple was gonna give me one as [TS]

  a review so wasn't that concerned about getting that much time with it so I went [TS]

  to the iPod touches and has ever had less of a crowd around them in the [TS]

  tables in energy and I looked at it more like this is this is the iPhone in two [TS]

  years I don't know it's gonna be curved but it's gonna be this crazy then and I [TS]

  think the colors that was exactly my impression of the scene at the time to [TS]

  and including the colors right right this is this is where this is going to [TS]

  feature and another another thing people have dried up front Simmons was actually [TS]

  just asked him about it the other day [TS]

  little Q branch internal thing but how much are these new colors like [TS]

  reminiscent of the classic 6 colorable ago [TS]

  yeah well you know that getting a similar kind of situation just chatting [TS]

  between ourselves and made the observations like the colors of the [TS]

  rainbow so it's like saying okay you know it on the color wheel yes so that [TS]

  the primary i think is the important thing [TS]

  they're the reason that this seems to some people's eyes care issues as it is [TS]

  all primary color right there are no in-between [TS]

  in-your-face primary primary you know like this this poster from the Olympics [TS]

  very primary color no color wheel but I do think that I i mean what I bet on it [TS]

  I guess not I mean because they've gone so many years with only black and white [TS]

  iPhones but I don't know it's it just seems to me like a way that they could [TS]

  make a splash and it just seems like that the trend that they're going to end [TS]

  it seems like that's what this OS was meant for [TS]

  to me it could probably tell he knew what the sales were four cases are fewer [TS]

  people using his iPhone 5 I don't know it's that's really the thing that people [TS]

  like to personalize their their phone with case the edges are all beat up in a [TS]

  tank doesn't look like he likes this week with its whole bunch of times for [TS]

  me [TS]

  Apple cares is the case I break it you know have a new phone so you know how [TS]

  much money I spent on a on AppleCare since 1991 she's so yeah serious I have [TS]

  never smell I got AppleCare in 1991 for america is a freshman in college and I [TS]

  did use it I actually used it I forget what I had to replace on it sounded too [TS]

  bad I did get to take advantage of it but then ever since I have [TS]

  never once got AppleCare single Apple products and now at this point I'm so [TS]

  far ahead that I could have like a total catastrophe like a yeah and you just [TS]

  don't know right or get a new MacBook Air for $1200 or something like that and [TS]

  I still be ahead I'd saved so much money on on not be getting out just by rolling [TS]

  the dice [TS]

  I debated with 13 inch MacBook Pro I did they think about it what is in that bag [TS]

  of break free calls a drive is she might still call you know that she's not that [TS]

  careless so I don't turn into a thing for me now I don't even consider it [TS]

  counter-culture I think it started when I got in in when I bought my 9600 [TS]

  favorite max I'd like loaded I mean it was a bankrupt myself to get a PowerMac [TS]

  9600 in like nineteen ninety six or so it was really hard oh yeah she was and [TS]

  it was the last of the one either the last or one of the last before they went [TS]

  to the G three and I think I bought it after the g-power match III was [TS]

  announced but the 9600 had like debuted at like an analyst for $5,000 retail but [TS]

  when the G three came out they cut the price to I don't know something like [TS]

  three three grand or something like that yeah so it seemed like a good deal it's [TS]

  you make a great deal and spec wise it was you know in some ways superior to [TS]

  the G three it was more of a pro in no way that the G three was I think the [TS]

  back stranded [TS]

  multiple processes [TS]

  first national mobile processor Siracusa will will it send me an email and [TS]

  straighten my recollection of it is that the G three was originally conceived [TS]

  only as a consumer CPU and chipset and it just ended up being so fast it was so [TS]

  fast so efficient in such a great chip that they used it for pro for the [TS]

  PowerMac because it was just so fast but it really wasn't designed for derision [TS]

  so the ninety paramagnetic 600 which had like here's where the budget power pc's [TS]

  6046 something weird numbers back then but it was me you know had more drive [TS]

  bays and expansion and had a better video card anyway so much money on it [TS]

  and had so little to left in a cutting so much and all that every single dollar [TS]

  I had my name that could even afford the AppleCare so I think it and add another [TS]

  iPhone what's in your pocket is like 10 times more powerful machine easily go [TS]

  ahead let me take a break and do the the first one sir i want to thank [TS]

  transporter by connected data for sponsoring the show [TS]

  transporter wanted to show a few weeks ago you might remember them off [TS]

  cloud peer-to-peer storage drive for privately sharing accessing in [TS]

  protecting your files [TS]

  think of it as your own private Dropbox where there is no cloud server you buy [TS]

  it at a hardware device you plug it in and other people who you want to share [TS]

  with you can share directly to them but the data is on a device that you own and [TS]

  control put on your own [TS]

  right why would you want this well privacy is one reason or another reason [TS]

  is control is a device that you are in control all of your data is stored [TS]

  directly on the transporter and it's only shared with people you specify I [TS]

  can't repeat this enough that's the whole point of the show it private and [TS]

  under your control [TS]

  peer-to-peer storage means that if you have two of them in your house they'll [TS]

  sync up with each other right there [TS]

  over your own local network it works really fast you get they have [TS]

  integration with the Finder you just install their software and it shows up [TS]

  you know in your finder just like Dropbox or something like that like [TS]

  local storage and is unlimited sharing you can share with some other places you [TS]

  have to pay more to share more this it's all you own the device you own the [TS]

  storage you can share as much as you want no fees ever they don't charge a [TS]

  fee for service it's just a simple deal you buy the device from them [TS]

  you hook it up install their software and then it's it's there for you to use [TS]

  it [TS]

  brother so I can't say enough how interesting this is there's nothing else [TS]

  like it on the market and if that appeals to you the sort of thing of [TS]

  having your own little private Dropbox I implore you to to check them out [TS]

  thinking between the two devices that's pretty interesting things certain [TS]

  offsite backup for free [TS]

  yeah it's think of it as offsite backup you can put 1 at your parents house or [TS]

  your friend's house or something like that someone you trust or your office [TS]

  you know you could have a separate office from your home [TS]

  something like that here's the deal they have three different configurations the [TS]

  first 20 terabytes this is for the nerds out there you supply your own two and a [TS]

  half inch drive at $199 they have a one terabyte model comes with the one [TS]

  terabyte drive already in there for $2.99 and a two terabyte model for 319 [TS]

  now here's the big thing this is the thing to remember because you're [TS]

  listening to this podcast the talk show go to File transporters store.com file [TS]

  transporter store.com and enter the discount code talk ta el que all lower [TS]

  case and you'll save 10% off your purchase [TS]

  they're going to turn around the web for a bargain or anything like that just go [TS]

  to File transporter store.com discount code talk TLK and you'll save 10% off [TS]

  those prices that equality before so my thanks to file transfer and adjusting [TS]

  concept we do we're where we can tell anybody about anything we do you know I [TS]

  worry sometimes that dave is gonna get exposed somehow yeah I feel I feel [TS]

  nervous you know about you know and and drop boxes great service but you know [TS]

  dropbox is you know it's not in your control if they have some kind of [TS]

  sharing hole or something like that or she's using some kind of thing where you [TS]

  you're sharing these URLs that are secured by obscurity you know just a big [TS]

  long string of characters or something like that and I always worry this is [TS]

  gonna pace that tweet or something like [TS]

  yeah I thought they were put pasting into it [TS]

  p.m. and then all of a sudden it there on Twitter and indexed by Google and [TS]

  stuff like joining you were saying that my my iPhone 5 has ten times more [TS]

  processing power 96 1996 PowerMac 9600 [TS]

  I would guess way more than 10 times and Marco and yesterday about you know I was [TS]

  seven cents of land into perspective right it's like they're really I was [TS]

  really pushing the hardware it's clear we doing stuff is hard to do I give you [TS]

  order creation I remember her I am now my days when I spent a lot of time in [TS]

  Photoshop are dated but that actually puts it in perspective this is back when [TS]

  I was doing stuff I got a PowerMac 9600 and late nineties and stuff i doing more [TS]

  design work I remember when bringing up the Gaussian Blur plug-in for Photoshop [TS]

  when you hit return you you had some time to wait you you you know configure [TS]

  it get it set right and then you went to apply it and then you had to wait and [TS]

  see if you like the results and that was just for one still image perhaps not [TS]

  even that big of an image as opposed to rendering it live at 60 frames per [TS]

  second gotta be quick it's got really really try and it's interesting to me a [TS]

  little bit breaking mediator but there's no way of lawyer and so that's that's [TS]

  right fielder probably taken some shortcuts are probably doing some stuff [TS]

  that's a little optimized more than [TS]

  good for public consumption so yeah if they're really pushing the parallax [TS]

  stuff [TS]

  politicking layers baseball it's alright I'm no longer inputs that's easy to do [TS]

  either the dynamics everything pouncing on the moving [TS]

  engines going to be a hard thing to it is you're just in that she'd go you know [TS]

  Android phone no cost contract you screwed so what we're talking about [TS]

  dates its Alan Pike its name of the software company where alan has the [TS]

  stuff is a really great app called party monster numbered checked out man is a [TS]

  great up he's Canadian steam clocklink.com Allen pike but he wrote a [TS]

  blog post iOS 7 catch me if you can and Marco Arment had a piece sort of you [TS]

  referenced allen's but it was sort of a long the same lines though but he and [TS]

  his use of the word defense I'm not sure I agree with I don't know they did I [TS]

  think you can argue about whether this is defense or offense that is this is an [TS]

  offensive maneuver to to do something that other people other platforms can't [TS]

  do the honest I don't think it's either you were looking for a way to knock back [TS]

  a content there a reference point but not really see it so I'm gonna be good [TS]

  if you have already run some brilliant engineer for fast I yeah I think a lot [TS]

  of this goes hand in hand where it's not just hey we have these powerful GPUs [TS]

  and these devices now let's take advantage of them I think it goes back [TS]

  to why they started putting these powerful GPUs into these devices yeah [TS]

  you know and there have been some devices that have been underpowered GPU [TS]

  was I think you know curious and I mean this is Andy a territory can't really [TS]

  talk about it because the whole iPad version of iOS 7 was not really shown at [TS]

  WTC I came out last week I don't have a ton of iPad rounded right but I'm [TS]

  curious because I think the iPad 3 the first retina iPad it was pretty fast but [TS]

  I think a lot of people agreed that it that the GPU is getting pushed pretty [TS]

  hard and that's one of the reasons why did they replace it [TS]

  six months later it wasn't just to get the lightning port in there I think that [TS]

  you know they put a much better GPU in there to push all those pixels around so [TS]

  I'm curious whether there's gonna be a difference and noticeable difference in [TS]

  performance on the iPad 3 vs iPad for I don't even know how to avoid it cause I [TS]

  the NDA yeah but I do think that the I publicly I'm pretty sure they did that [TS]

  the be the iPhone for war for doesn't get some of these operations so ok be [TS]

  interesting to know their rap song for you know but I definitely think that [TS]

  that's why they've been pushing these GPUs you know that are maybe even more [TS]

  than what's necessary just to move the pixels like an iOS 6 around on screen I [TS]

  think it's because they've been wanting to go in this direction [TS]

  yeah it's kind of sitting back off right to use as much as I possibly can and [TS]

  they're pushing him their supplier faster [TS]

  staff even more battle wounds and no one can experience we have a vastly superior [TS]

  to add 2007 was like there's also it's it's pretty amazing to me how far we've [TS]

  gone just a short time right because I like one of the big things in 2007 that [TS]

  you know it seems like a distant memory but think about it it's crazy because [TS]

  the way that when you scroll in a long Safari page you get that checkerboard [TS]

  design because there wasn't enough RAM to keep the hope contents in memory and [TS]

  video card couldn't keep up you know and it was an interesting decision that they [TS]

  made it was that was sort of I've written about this but it was sort of [TS]

  the opposite of what they did with Mac OS 10 back in 2000 like you mentioned [TS]

  window resizing so in 2010 when you resize the window that content always [TS]

  remained [TS]

  complete fidelity and if the frame rate of the dragging the window had to suffer [TS]

  then so be it but that meant that sometimes you resize the window and it [TS]

  was real real story jumped into the primary thing was the fidelity of what [TS]

  was actually being rendered we're gonna do the right thing and render the actual [TS]

  thing no matter how slow it makes the resizing whereas in the original iPhone [TS]

  they prioritized responsiveness to your touch and so if you're scrolling real [TS]

  fast on a web page we are gonna scroll at the same pace your fingers moving [TS]

  even if it means we can't show you the web page and have to show you just a [TS]

  checkerboard pattern but like that checkerboard pattern could you imagine [TS]

  seeing that now on iphone 5 be shy just mentioned it would be shocked to see it [TS]

  yeah well they did a lot of stuff internally that the priority [TS]

  highest those touches the head of the input devices more important he says the [TS]

  opposite Windows Server was the most important thing up at the house include [TS]

  one of the other implications of our bikes and Marcos argument and I [TS]

  completely agree with is that it's these changes to iOS apps are going to make it [TS]

  extremely difficult to copy or to fake fake I mean like specifically websites [TS]

  and web as well but here's the thing I don't know though that we're going to [TS]

  you know I think that they're not going to disappear I think they're just gonna [TS]

  hang around and look sexy for years to come [TS]

  you know like this the idea that you should make an iPhone optimized website [TS]

  that's great great idea because it is a weird shape and it in a responsive [TS]

  design techniques can can give you a site that fits perfectly but it should [TS]

  still look like a website should look like a nap right now the bar at the top [TS]

  and back buttons and stuff like that but there's no way that a web mobile web [TS]

  thing is gonna be able to copy the psilocybin look and feel for years to [TS]

  come [TS]

  and even when they do my god think about the nightmare of trying to make it look [TS]

  the same across platforms yeah this whole thing with the bullshit crowd goes [TS]

  against what is the first and that's really what's happening with I was seven [TS]

  and a lot of ppl palms with that the notion of ok it's not all about the [TS]

  buttons and controls the doll what's on the page you know what is the thing [TS]

  that's important for you to interact with its not all the controls and other [TS]

  bullshit those are just means to an end and is I want to read something in order [TS]

  reforms interaction yeah and I hope more we see more responsive design dubious as [TS]

  where people are you can't see the forest for the trees right it's what you [TS]

  want their er responsive design your content easy for people to do to get [TS]

  contacted by the close encounters yeah I have a little thing that reminds me [TS]

  every hour that it's gone on the hours [TS]

  you know anything about that tone is there i close encounters way after I saw [TS]

  actually forget which by Roger Moore Bond movies and he's in Venice oh it's [TS]

  Moonraker and he's breaking into the bad guys tracks is secret lab and there's a [TS]

  passcode on the door and the tone of the thing is the close encounters tone and [TS]

  so that you know that was like a little from the bond people to close encounters [TS]

  which came out it before I thought when I heard when I saw close encounters as a [TS]

  kid then years after I'd seen record I thought that close encounters ripped off [TS]

  James Bond [TS]

  outrageous that was the code Moonraker funny story about a very good attention [TS]

  to detail has certain things like that always turns out it was such a just [TS]

  seems so obvious to me when I saw the movie that they are making a big deal [TS]

  out of the tone that the code made what were we talking about before I get [TS]

  distracted by the aliens whole notion content 40 and copying the look and feel [TS]

  ya cuz I can imagine how we're I think it looks so weird now where when you're [TS]

  in iOS 6 just reg you know how I was as we know it but you know Safari has grown [TS]

  and has toolbar [TS]

  address part the top toolbar at the bottom and you look so stupid when a [TS]

  website draws its own now bar under the Safari now part so you've got a nap Bart [TS]

  in a barn it's crazy to me and and and its findings it having the stuff they [TS]

  don't want to read like ok branding great but I gotta know they need for [TS]

  your brand because of that [TS]

  just like I wanna get off that site is like an lot of time these ones that take [TS]

  over the scrolling often just back out and you guys are scaring my fingers I [TS]

  can't even imagine how bad it's gonna look going forward as I S 70 where you [TS]

  have this almost no chrome luck to Safari and to the apps and then you're [TS]

  gonna have this heavy iOS 6 style website now [TS]

  bar underneath it just shows what a bad idea was to ever go that way [TS]

  web design to just add chrome is opposed to just focusing on pure content I do [TS]

  think it's gonna be tough to to copy them and I think it's funny to cause a [TS]

  lot of people push back I know on Marco in particular he tweeted yesterday after [TS]

  his his post that the response from what you would call them Android fans or [TS]

  critics why would why would anybody want to copy iOS horrible which i think is [TS]

  how these changes always goal from Apple now that's not to say that they're never [TS]

  going to botch one and you know maybe we were wrong and iOS 7 I'm not saying that [TS]

  it there's any sort of certainty that I was seven is going to be a long term hit [TS]

  but the way these things go is Apple produces a design that is radical and [TS]

  some way often are usually the ones that are controversial are the ones that [TS]

  somehow seemed I don't know playful youthful right [TS]

  think about like the original blue iMac [TS]

  last clear plastics Mac OS 10 1.0 with aqua and now this with Iowa 7 those sort [TS]

  of changes not let's say like the new Mac Pro that they announce which is [TS]

  radical design but isn't [TS]

  open to criticism of childish or or I don't know dismissive you know that way [TS]

  you know that it's a toy or something like that with these ones that get that [TS]

  get that sort of accusation they get mocked for a while and then people [TS]

  should shut up about him for a while and then all of a sudden everybody comes out [TS]

  with things that look like that yeah and smile and then and but then everybody [TS]

  but then instead of any sort of acknowledgment that yeah Apple trail [TS]

  blazed on this and we were wrong it then turns to Apple didn't invent this Apple [TS]

  didn't invent transparent plastic right right right [TS]

  the balls to use it talking about the Android apps Google Google Maps [TS]

  very minimal design that's something that is very hard to get rid of chrome [TS]

  something that's already heading down a path [TS]

  its head in that direction as well hopefully yeah because I Windows Phone [TS]

  as is gone and metrics I don't think I'm going to happen [TS]

  Cushing design wise but there seems to be an overall trend right now I like [TS]

  those posters in the seventies you know this is where we are as a culture let's [TS]

  try to minimize what we see how are things [TS]

  yeah I think there's a certain humility to Apple going in this direction after [TS]

  certainly after Windows Phone and Windows 8 Windows 8 is better [TS]

  is is more ahead of the design curved an Android I think it is to all over the [TS]

  place there is no you know there's if you've ever looked at like an Android [TS]

  phone even a Nexus device there's parts of it that heard that seem new and [TS]

  better designed and other parts that you know ya / a lot of it still to me feels [TS]

  like just a web page even though its native software but I never get that [TS]

  fuel from the Windows 8 the Metro luck and I think part of it is that there is [TS]

  a little bit of humility to a ball being in certain regards a follower of this [TS]

  trend right where where if you were defensive about being mighty Apple [TS]

  leader of design world you don't want to ever be seen as a follower but I think [TS]

  that they you know i i would say admirably are doing the right thing not [TS]

  worrying about whether they're the first to do it or not [TS]

  yeah it's clearly the right way to go to minimize [TS]

  clearly [TS]

  yeah and for them to recognize that they're also gonna put their home they [TS]

  went too far you know why not put forward as they think they can then [TS]

  retrieve a little bit to something that they're really happy really happy with [TS]

  the right if it's only been in existence first I'm pretty sure they're not you [TS]

  know [TS]

  should I think that and I think that they're pressing and this is sorta gets [TS]

  back to a point we talked about before they're pressing in a Certain Regard of [TS]

  pushing the technical limits of the devices which is a thing that Android [TS]

  Google can't do with Android and Microsoft can't do with Windows 8 Mobile [TS]

  devices because they can't cut off hardware like Apple can and they can't [TS]

  write to me however many you know there's a bunch of iPhones and iPads are [TS]

  running their gonna run iOS 7 but compared to all other mobile platforms [TS]

  in the world it's a very minimal number and Apple can literally and I think this [TS]

  might be why some of these facts might be not public API and private API says [TS]

  that they can literally right to this specific GPUs of the devices that they [TS]

  support because there's only eight nine ten devices are probably fewer GPUs you [TS]

  know they five days 60 just say sorry your outlook on 3ds [TS]

  day you don't you don't even get their ass and if you have an iPhone 4 we're [TS]

  not gonna try to do these blurs [TS]

  you know that you would never you know you you've had a good run with your [TS]

  phone and Google Google is now only because they wanted to leave counter [TS]

  Apple's [TS]

  they want this user but the baby and this is the thing that i think is going [TS]

  to be tricky because I think it's new territory is that the difference [TS]

  can't be shown in a still screenshot or photograph yeah that I still screenshot [TS]

  of Google Maps versus you know on Android you know which looks a lot like [TS]

  the one on the [TS]

  iPhone vs apps on iOS 7 it doesn't it does look a lot more alike than when you [TS]

  actually use it and you see this [TS]

  infield this fluidity and parallax and depth and and stuff like yeah I was seen [TS]

  I was screaming but then actually holding your hand on the basis of total [TS]

  so something that Android did years before iOS years before so full credit [TS]

  to them is is motion backgrounds wallpapers [TS]

  but they just animate it with absolutely no regard to the device orientation they [TS]

  move in a certain way and they've had a thing to her they've had a parallax wear [TS]

  it when you swipe between homescreens the background moves in a certain way [TS]

  whereas with the motion graphics of the wallpapers in Iowa s the motion actually [TS]

  it changes even as you just suddenly twist you know just five degrees the [TS]

  phone in your hand the the bubbles move in you know in that way I mean it's it's [TS]

  startling really I did not expect that to have as much impact on me as it did [TS]

  when I held it in my hand right wow this is worse when they get back again what [TS]

  does reinforce the layers in it you know again not to just play up their own zone [TS]

  designed propaganda you know with this new campaign but it really does start [TS]

  with not they clearly started with not what should it look like but the [TS]

  question they started with is how should it feel i mean it's not really I think [TS]

  it's a tricky thing [TS]

  to conveyed in going forward in print and web sites and stuff like that how do [TS]

  you make these how do you show it when it's really about what it's like in your [TS]

  hand is even the motion desktop thing that you can even showing a movie [TS]

  because you really have to have the thing in your hand in twist it to see [TS]

  what the heck is going on tour right to be interesting when the rolls out right [TS]

  now I'm just absolutely sure on a call from a sister-in-law who won what [TS]

  happened just what I call the Vikes my wife the other night and she still does [TS]

  not know how to search for apps are going to have to take over there I did [TS]

  not say anything [TS]

  installing a dozen is really interesting to watch somebody who doesn't follow the [TS]

  tech industry around the stuff grr lot of positive things to say about the [TS]

  Hawks [TS]

  Amy said the same thing in two weeks [TS]

  she's absolutely right there to come back to him into the second spicer break [TS]

  and will be gone but their second sponsor I want to thank his igloo igloo [TS]

  internet you're actually like that so-called that they actually describe [TS]

  themselves that way you can share content quickly with built-in AB's can [TS]

  add blogs calendars file-sharing forums twitter-like microblogs and wikis [TS]

  everything is social you comment on any type of content you can add mention your [TS]

  co-workers follow content for updates you can use tags to group things to work [TS]

  the way you want to [TS]

  there's add-ons you can add on rooms there like many clues for each of your [TS]

  teams to work inside your hole [TS]

  lucite for the whole company and separate little mini includes four [TS]

  individual teams it's easy the whole thing as drag and drop it features [TS]

  responsive design which we were just talking about some stuff looks great on [TS]

  mobile devices and it uses beautiful finance totally modern I mean again I [TS]

  did you say internet and everybody thinks of these websites that were all [TS]

  built in 1997 and haven't been updated since in all said ten-point Times Roman [TS]

  the stuff from it looks great [TS]

  has enterprise-grade security so you can start using it right away or I T [TS]

  department is gonna love it it's free to use free for up to 10 ppl which is [TS]

  amazing and in 10 grows when you're satisfied with it it's only $12 per [TS]

  person each month [TS]

  go to a blue software dot com slash the talk-show igloo software dot com slash [TS]

  the talk show and find out more [TS]

  including including a whole bunch of very funny sandwich videos from our good [TS]

  friend Adam Lisa goran that they commissioned and they're they're really [TS]

  good it's almost like they've got their own TV show like a little like many [TS]

  office type thing really great worth your time just to even if you're not in [TS]

  the market for an Internet you should go and just watch the same great thanks to [TS]

  them [TS]

  yeah you know the Western 17 to get back to where we were before him is why I do [TS]

  have a lot of complaints about specific design decisions made and I think that [TS]

  there is unprecedented in Apple other then again the Mac OS 10 public betas [TS]

  from over a decade ago we've never seen operating system from Apple this early [TS]

  with so much work to do [TS]

  through that said I will say I still have it on my main iPhone cause I'm old [TS]

  now and I actually want my personal essay was still in my twenties early [TS]

  thirties I have already put it on WABC WABC I can't write her twenties as soon [TS]

  as the beta hits you immediately [TS]

  twenties and thirties you wait just wait for beta 2 and you figure beta to be [TS]

  good enough now that I'm forty Africa let other people think you're not but [TS]

  I'm kind of looking forward to when I can do it but I it's going to be [TS]

  materially from me I'm not normally like ok their master yeah I'll be before way [TS]

  before that but no way later than right now but if you heard these stories about [TS]

  teenagers to a lot of teenagers are putting it on their phones like it's [TS]

  Interbike signing up to take the pain a hundred bucks to get their parents [TS]

  signing up as developers so they can get access and would not surprise me at all [TS]

  that there's like a lot of kids who are racing to put this up and it's certainly [TS]

  and you have you seen this with the App Store reviews man I mean you know that [TS]

  there will be no problem with desperate [TS]

  very lucky in that looks great great by sheer luck we were pretty good there [TS]

  yeah it's an actual bug but it doesn't matter where there is a bug in iOS 7 [TS]

  where you can't because of what we're doing with bold text for headlines you [TS]

  can't put a return in a note when you're running this brown I was seven and it [TS]

  just surprises me how many are actually they're not jerks they're actually very [TS]

  very nice about it but there's a surprising me how many people are [TS]

  complaining in the App Store reviews about it and they're not in great you [TS]

  know and I'll bet it's an Iowa 790 you know they're almost like self aware that [TS]

  they you know but it just surprises me how many people there are enter they are [TS]

  clearly not developers developers they had no right and no developer know [TS]

  fellow developers gonna leave in App Store review about your your app running [TS]

  on a two week old beta now if they know you are you know if they're just nice [TS]

  they might email you just in case you are not aware of it or something like [TS]

  that which is the right thing to do but you don't put a public review 17 but [TS]

  it's just a lot of people are jumping on a given number 415 this is just like the [TS]

  week after I was released the sauce 15% so wow that's crazy [TS]

  15 percent Yes thats really created that's like okay yeah sure a lot of them [TS]

  from developers I'm guessing you have more oriented audience yeah best for you [TS]

  know but still that's not like a 12 percent that's you know that's more than [TS]

  I thought I have a 6.0 [TS]

  obviously 6.1 is the highest number we see it would not surprise me here at the [TS]

  teenagers are hearings the stuff because again it going back to the car college [TS]

  it's something radically different they can you know this which I am real happy [TS]

  with the notion of non developers getting into development program [TS]

  developer program for reason we need to update our ask a lot of work to do [TS]

  having people that have been under 200 random style I was just whatever reason [TS]

  I'm looking at my i'm looking him analytics for doing fireball and 10.3% [TS]

  of iOS traffic over the last week as iOS 7 which is unbelievable and I i actually [TS]

  i cant compared I don't know what it was like a year ago sex but I know wasn't [TS]

  10% yeah we talked earlier about giving us this early access there's a reason [TS]

  for that there are a lot of changes the wired for everybody not just [TS]

  incompatibility yes he said things like you know the text input investors for [TS]

  compatibility issue and he probably is the hard way is working for that [TS]

  conference yeah I mean it literally took us 45 at the almost more than a year so [TS]

  we're fine that you are just as much as we could [TS]

  it's a hard process to the same problem with desperate yeah definitely part of [TS]

  the day [TS]

  ok how do we make this clean but still provide functionality and obvious pneus [TS]

  just that probably in agreement problems there's something that just not [TS]

  obviously the search brass that I mention it's not obvious in the old [TS]

  design since Wednesday introduced that spotlight page there was the extra dot [TS]

  underneath that told you there something more to the left right it was you know I [TS]

  always thought of it as screen 0 you know that the first home screen has [TS]

  screen one but there's also a screen 0 so we're not gonna start at 0 gonna [TS]

  start you at one and you can go to the right for additional apps but you can go [TS]

  to the left and there's that little dot underneath which i think means so much [TS]

  it's just somehow before you poke around it shows you there something over there [TS]

  yet but there are a lot of people who don't organizer out holders or ice cream [TS]

  wife just she needs that she just slightly higher than the first two [TS]

  letters there is she stopped and it it's probably faster with you know something [TS]

  find what you want an opening of older napping [TS]

  well i i think that the new design was searched at the top is the right way to [TS]

  go because it is it is it does two things number one in most other apps [TS]

  like and tiltable views the searches at the top and have to put out and get it [TS]

  right and the other thing is you can now get to search for many screen you don't [TS]

  have to go back to the first screen and then go so you can always pull down it's [TS]

  just that the whole you I as much less of a i GTG have a certain screening user [TS]

  you can do anything to really change [TS]

  matter of the how do you make and I'm sure there are people that Apple [TS]

  thinking about this I'm sure that's one of the things that you know like the [TS]

  slide unlock with an era when you know I heard now huh [TS]

  we never thought about that right because they know how it works right [TS]

  they never had anybody she didn't know how it works [TS]

  use it with the search it's just I think that things like some of the buttons not [TS]

  being obviously but it's a big one for me I think and I don't know what we're [TS]

  going to do with desperate because I am so in disagreement with them that I'm [TS]

  torn as to whether we should follow their lead even if we disagree because [TS]

  it'll be the right thing to do or stick to our guns and dry lines on the buttons [TS]

  yeah and I think again [TS]

  limited amount of feedback that they have on that initial release their [TS]

  decision I was devices and those shape of those are right they can treat ED IP [TS]

  deal when he let you know they know that is OK [TS]

  the Done button is blue buttons are unlocked the old slide to unlock ya was [TS]

  a button in a in a channel that literally has an arrow on the button the [TS]

  button as an arrow on it and so it looks like it looks like a thing that slides [TS]

  in this channel and if you do that then you know and I'm not the phone again [TS]

  it's really hard to come up with and placebo because sometimes you know you [TS]

  take away too much sometimes well ahead on the first go I mean I think there [TS]

  gonna be some things that we see in the fall [TS]

  that are still unresolved issues [TS]

  a really good way to do it so they haven't done my copy and paste gotta do [TS]

  it real well as well a curious to see what the betas look like this coming [TS]

  month because this will be the diesel be the ones were they may be able to make [TS]

  some big changes before they start tightening things down for GSM but with [TS]

  the feedback from the having millions of people having seen it as opposed to just [TS]

  a few dozen an example is perfect and you know how this is how design works [TS]

  because everything is littered it is so they shipped the first beta with this [TS]

  thing that says slide to unlock right on top of an hour or a little Chevron that [TS]

  point up which everybody thinks means you slide oh now you slide up to unlock [TS]

  and instead when you do that you get control center now you're back to whom I [TS]

  don't know what to do I'll bet the way that they got here is they started with [TS]

  what if we make slide to unlock just will take the button out and just say [TS]

  slide to unlock there and you'll slide the same way and everybody know they had [TS]

  that and it worked and if we don't need that but still slide left to unlock and [TS]

  has a sign on the right then later on when they were talking about you know [TS]

  they they came up with the control center and they're like now we do [TS]

  control centered [TS]

  system wide or should we put it on the lock screen to a narrow I think we could [TS]

  get away with putting this on the lockscreen let's put an unlock screen [TS]

  put on lock screen how we gonna tell people there I know we'll put chevron [TS]

  underneath the slide to unlock yeah but now and so you they already knew the new [TS]

  slide to unlock and then they had the Chevron said they never really never I [TS]

  don't think it occurred to them that that for people who see the two together [TS]

  for the first time it looks like the chevron is the indicator for the slide [TS]

  to unlock the first impressions with something new is the most important [TS]

  feedback any desired I have never involved in the project it didn't [TS]

  have something like that when when it reaches and that's why you know having [TS]

  good beta testers is so important for apps because it's the you know they're [TS]

  the ones who were gonna tell you stuff like that [TS]

  yeah and my back was just total stream of consciousness [TS]

  every city just because that's already party you understand how it works in [TS]

  detail and as a whole [TS]

  where is the person for the first time they don't even understand how it works [TS]

  as a whole [TS]

  much less details and it's easy did it's easy to have convinced ourselves in [TS]

  development something makes sense when it sees somebody season for the first [TS]

  time you know they're honest opinion hey in a way that doesn't make any sense to [TS]

  me is when we do the third sponsor and then there's one more thing I want to [TS]

  talk about third sponsor space I don't have a podcast universe would exist [TS]

  without our friends [TS]

  is there anything that's not sponsored by Squarespace I don't think so I think [TS]

  it might actually be part of some of the FCC regulations now but I greatly [TS]

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  it's such a great service it's the all-in-one platform makes it easy to [TS]

  create your own website you get a free trial and 10% off if you decide to sign [TS]

  up if you got a square space.com in use the offer code talk show sex they're [TS]

  constantly Squarespace is constantly updating their platform with new [TS]

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  for a year so they do domain name registration they do the hosting [TS]

  anything again eight hours a month for a great service like this is just amazing [TS]

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  there and if you want you could just go there and start with a free trial and [TS]

  see for yourself before you before you sign up so my thanks to Squarespace for [TS]

  sponsoring the show [TS]

  designed be a selling point both the last 20 answers to hold out and that's [TS]

  where I was also start really thinking about how to make things worse bosses [TS]

  yeah I without breaking NDA's you know but I think it was public some of it was [TS]

  but there's a lot of big push and I know Marcos talking about it on the accident [TS]

  tech podcasts this week it's all good [TS]

  yeah but Otto they're pushing the auto layout stuff and a responsive design is [TS]

  not necessarily just about website it's you know it's wraps too and you know the [TS]

  iPhone 4 iPhone for the iPhone 5's four-inch screen is the first time that [TS]

  ever came in the case were now the screen sizes different between different [TS]

  iPhones not just the pixel resolution and I wouldn't be surprised at all if we [TS]

  see devices in the near future from Apple that have different screen [TS]

  dimensions and one because it seems like that the push app designers to have [TS]

  adapted can adjust to different screen dimensions and look perfect on all of [TS]

  them yeah it's you know going hand-in-hand with the notion of there [TS]

  being a bigger iPhone you know something between the iPhone 5 and iPad Mini now [TS]

  or a smaller honestly I i you know I wouldn't discount on other days [TS]

  everybody you know is you know everybody thinks well if they go different sizes [TS]

  gotta be this you know to to have iphone in the high-end you know big ass phone [TS]

  market you know four and a half to five inch screens or something like that [TS]

  I won't be surprised as you know I mean you know anybody who says I want a big [TS]

  screen phone is obviously not going to come out of the store with an iPhone you [TS]

  know so there's some market demand there some number of people who might [TS]

  otherwise have bought an iPhone who aren't because they want a big one but I [TS]

  wouldn't discount smaller either yeah the need for bigger iPhone I don't think [TS]

  it's so much a problem but there are a lot of developing countries where [TS]

  persons only computer is right and you want to meet a middle ground exactly you [TS]

  don't want to carry around in your pocket and the iPhone 5 you know it's a [TS]

  great screen but it is is small relatively in Apple's push right now [TS]

  ceases really strong in Asia so yeah I think that's always something CNN and [TS]

  your your idea of the small are you know sort of the iPhone many smaller that's [TS]

  something they could do it well yeah it's all about being a part of rain [TS]

  again that when one constant is the most important thing in your apt in your web [TS]

  so I wherever the controls around that should just add apps naturally and that [TS]

  i think is the one thing's gonna be a hard thing for people to grasp that do [TS]

  this you know we've had I was 7 a lot earlier than normal so hard to do but at [TS]

  the same time we don't have that much time before it's gonna be out yeah [TS]

  it's a huge challenge them I mean I know inside dope on this stuff at all I just [TS]

  presume that they're following what has been the last few years schedule where [TS]

  new iPhone is gonna come out in the fall [TS]

  September and new iPads at the same time a month later in October and the new [TS]

  devices are gonna run iOS 7 I mean that's just the way they've done it in a [TS]

  disappointing and shipping devices with our sexing doing pushing 07 later I [TS]

  don't i i mean in theory they could do it and if it really seemed like like you [TS]

  know we either don't have new devices out in time for the holidays [TS]

  have to be new devices for the holidays and if they had to ship them with iOS 6 [TS]

  I guess they could but it would be a bitter pill to swallow [TS]

  I think marketing because look at just go to apple.com right now what are they [TS]

  pushing on out when you go to the homepage at apple.com they're pushing [TS]

  iOS 7 so the fact that they're already pushing it as something for consumers to [TS]

  be aware of [TS]

  would make it really really I don't know why I honestly think that they probably [TS]

  would ship with more bugs than they want I was concerned that they would err on [TS]

  the side of being a perfect right so I you know I think that engineering [TS]

  probably one of the toughest two-month stretches Apple's ever going to go throw [TS]

  their asses off I don't know I haven't talked to anybody [TS]

  they're not working their asses off I saw a couple people that at the BBC and [TS]

  they are they're tired I mean it's a slog really and there's no no break you [TS]

  know you know they do you think like a big you know in some sense you know like [TS]

  normal developers you know when you guys ship Twitterrific 5 per [TS]

  us when we ship s per one point out it was a huge relief afterwards we could [TS]

  take a week off and just sort of just sort of deal with the 1.0 you know [TS]

  marketing in feedback and stuff like that but sort of take this break from [TS]

  the engineering slog of shipping 1.0 whereas then Apple revealing high with [TS]

  seven I don't think meant anything to the engineers working on a day that was [TS]

  it [TS]

  they were universally they were happy to show they were everyone I talked it was [TS]

  just like I got so glad to see it how they were happy [TS]

  is it a lot people criticizing more people while this is really really easy [TS]

  work here especially like the new springboard that he has like boring [TS]

  stuff at 60 frames a second it's very you can you can look at some design [TS]

  issues are quite right [TS]

  love you but this is really a topic i wanna talk to another shows gone along [TS]

  but I think that this is maybe the most overlooked thing that was announced at [TS]

  WWDC by far as I think it's a huge deal going forward but I think you got very [TS]

  little attention at the time so much more was announced and that the addition [TS]

  of tagging in Mac OS 10 Mavericks [TS]

  finder and file names and the reason I think you know everybody you know the [TS]

  thing that was overlooked and again I almost think Apple underplayed it is [TS]

  this is the way around [TS]

  iCloud sandbox that you know that in the whole problem with sandboxing [TS]

  it's an iCloud is that you if you with TextEdit you make a new document and [TS]

  save it to iCloud no other app can see that document except txt Edit because [TS]

  it's a sandbox [TS]

  but if you target and going forward in Mavericks if you tagged a FileMaker [TS]

  project name right like I said I have a project for the talk show and I take an [TS]

  item from textured the talk show and tagged a file from another appt with the [TS]

  same tag then in the Finder I can go to that tag and they're all there in one [TS]

  place you open that file that you like the pics at it and say yeah I think so [TS]

  you just you know it you can that's a huge thing that's a really solves that [TS]

  problem right now he's got this is nothing but numbers are nothing but [TS]

  that's right kind of wrong with that i dont im not anger I don't have enough I [TS]

  much more I mean you think things like to order things folders [TS]

  well yeah there are a lot of people say something there I might add [TS]

  stocking holders [TS]

  go find something he just like this like a year ago they did this for quite a [TS]

  many scrolls down that the kind of person really great teacher I think it's [TS]

  almost more like a mid mid-level user feature right we're like the person who [TS]

  doesn't do any kind of organization can still do no organization at all just [TS]

  give it a name and yeah people right yeah but I think though that it's you [TS]

  know and the other thing it does is it flat rate you can't there's no hierarchy [TS]

  to tags you can take an item with two tags and it'll show up in both of those [TS]

  tax collections but which i think is cool and I think I think people would [TS]

  take to that so that you don't have to decide if you know if you have you know [TS]

  folder with all of your receipts and you have a folder for a specific project now [TS]

  you've got this document that has received but it's related to this [TS]

  project where should you put it you don't have to decide you can use both of [TS]

  it with tags you can use both of those tags and it's in both those places [TS]

  there's no me neither one is it real and there's an alias yes it also helps with [TS]

  violators see something it's a party you download it [TS]

  gonna go take this as Project X [TS]

  and then you know next week ok whole project thanks but it into a folder so [TS]

  that I can share my call it right but I thinks its I think it's a huge deal and [TS]

  I think its inherent tension going for another didn't mention there's no [TS]

  mention of tags in iCloud for iOS 7 it's just a Mac OS 10 Mavericks thing right [TS]

  now but I can't help but think though that going forward this is what they're [TS]

  gonna do for iCloud sharing and iOS to where you don't have shared folders you [TS]

  would just have these I cloud tags that you can use to access documents from one [TS]

  app to another that's another thing that's kind of one of the unheralded [TS]

  features of the BBC's you know works across Mac and iOS has never been such [TS]

  very right you got a math games and all of these frameworks it's really apples [TS]

  strategies to have this crossfire frameworks you are part of that contrary [TS]

  to what Microsoft where you can have one you are always different devices but two [TS]

  totally different operating systems or apple juice is actually pretty awesome [TS]

  and it wasn't clear that was where they were heading games but it's not on the [TS]

  Mac apps it's great I was but not have happened you know on the Mac and open [TS]

  source implementations of those frameworks [TS]

  mostly wear but you know are quite as good yeah it's a great strategy actually [TS]

  yeah I'm without you know finding any sort of blame on individuals you know [TS]

  cough cough Scott for [TS]

  cough cough Scott for [TS]

  stock which I don't even know if it's true or not you know I really dunno even [TS]

  joking but there is absolutely no need to talk about this increased [TS]

  collaboration within the company [TS]

  it was evident at WWDC it really was and the sessions in like you said there was [TS]

  a lot less ok if you're in iOS developer go to this session if you're in Mac OS [TS]

  Developer go to the session it was really strong sense of this is how you [TS]

  do [TS]

  blank as an Apple iOS developer [TS]

  go to the tax cuts actions it was you know applicable to Mac apps and iOS apps [TS]

  right coordinators and how they mentioned a little bit of ok there's as [TS]

  often as I was seven but it's like the end of the talking on two or three [TS]

  minutes and get the rest of his mouth off another great example is mapping and [TS]

  it is funny it's funny how some things come to the iOS first and something's [TS]

  come to the Mac version number maps obviously came to iOS first but now with [TS]

  the Mavericks is coming to the Mac but how do how does third party apps [TS]

  integrate with the system maps it's very very similar [TS]

  you know the differences are very specific to the differences between Mac [TS]

  OS and iOS but in general that are you know that this is how you do is I [TS]

  integrate with Apple maps which i think is really good for the company and I [TS]

  think it has a Mac user I think everybody should I don't think anybody [TS]

  should should be it should tell a lot of concerns about the future of the Mac and [TS]

  their interest in it [TS]

  this is by far the best we've ever had and remediate the big thing is the [TS]

  multiple streams of poor just it's got some rough edges it's a beta I'm fine [TS]

  but it's just such a better way to work it's the remark that I got my laptop is [TS]

  really a pain to use force perhaps and that yeah and I think it's one of those [TS]

  things where there because Mac OS [TS]

  and macro even Mac OS 10 specifically was never really designed at the [TS]

  beginning with full screen apps in mind that the full screen apps on multiple [TS]

  screens were just so full of conditions your weirdness like this just doesn't [TS]

  make sense according to the conceptual rules of Mac OS 10 and what you want as [TS]

  a result is you want it to feel easy and obvious like oh yeah of course this is [TS]

  how it if you have two displays hooked up and put an app in the full screen [TS]

  mode of course this is how it would work but to actually get there I think [TS]

  required tons and tons of work and its yeah yeah it's theirs and it's you know [TS]

  it's clearly a typical most people don't run multiple displace you know that [TS]

  those who do it so I closed my first time my wife rebels lazy as you get this [TS]

  right and she's like on the second display like why don't I have a minibar [TS]

  appear yeah that's why it's like there's no good answer that because it's fun to [TS]

  move your mouse around good works had talked to everybody and Apple who worked [TS]

  on the multiple screens supporting member that's that's that's the exciting [TS]

  thing about that we both had yeah I mean they just really they may not know that [TS]

  it's a pretty exciting kind of Craig Hockenberry thank you for being on the [TS]

  show it's always my pleasure job where you want to tell people that's good tell [TS]

  people to check out what effect five yeah yeah it's a good deal what you're [TS]

  going to say hi 17 not one of those teenagers is already installed it I [TS]

  gotta tell ya I mean that sincerely I'm not just because you're my friend [TS]

  on the show this week it's it's one of the very few apps that I have on my my I [TS]

  was 7 device that feels like it's right at home close to being right at home [TS]

  already [TS]

  yeah well you know I can say the same thing about that spur investors feels [TS]

  right to outlines on buttons forever and that yeah it's gonna be fun to see how [TS]

  this all plays out well and that's that's spam calls will play out in the [TS]

  wash I just pray that there's no medal in the future I think it's infinitely [TS]

  thin frosted glass for the near future [TS]