The Talk Show

61: My_Feedback.ppt


00:00:00   it's called me and recorded calls being recorded I guess today Mr Edwards notin [TS]

00:00:05   a leak and leak I'm going to leak and publish it always ends I you know what I [TS]

00:00:22   think is the saddest part of that whole saga is is to find out that the NSA is [TS]

00:00:27   supposed to be like the coolest books in the world that that they communicate [TS]

00:00:32   with the shittiest looking PowerPoint decks you know like like like when you [TS]

00:00:38   see people making fun of PowerPoint and they exaggerate what a bad PowerPoint [TS]

00:00:43   deck looks like that's what all this an essay stuff looks like yeah yeah it's in [TS]

00:00:49   our bubble surrounded by good presentations and advice on good [TS]

00:00:54   presentations and obsessing over making better and better looking presentations [TS]

00:00:58   I sometimes think that that's you know the bubble goes further than i think im [TS]

00:01:04   gonna go somewhere and I see what people are still doing with PowerPoint or [TS]

00:01:09   keynote speeches and it's it's incredibly dispiriting especially you [TS]

00:01:14   know in you know I say intact but really in business to it's it's it's appalling [TS]

00:01:18   what people put up on the screen had to sit through in a few weeks ago that I I [TS]

00:01:22   really felt at a certain point like they were testing me like they're waiting way [TS]

00:01:26   and you know that there's a probably done this in businesses where there's a [TS]

00:01:31   deck you have to adhere to such gotta have this certain look you know I'm [TS]

00:01:36   going to the same deck and it was a huge graph of year-over-year change that each [TS]

00:01:41   department had to use and then you had to have in bullets below that everything [TS]

00:01:44   you were gonna do in the next year [TS]

00:01:46   jealous being the worst the graph was the more bullets people had jammed into [TS]

00:01:50   their to compensate for what was going to happen next year [TS]

00:01:53   well as a rule about like never have more than I think this number goes down [TS]

00:01:57   over time so many words on a slide and I mean there had to be like a hundred [TS]

00:02:02   words on the slide and they were all there like 16 points it was completely [TS]

00:02:07   unreadable they have a good deck no question it to me I'm not even an expert [TS]

00:02:15   I mean I'm not that I think the best talks that I give the last few years I [TS]

00:02:20   do I are the ones ran on how many slides at all anymore like I think I'm actually [TS]

00:02:23   better without any deck I'm certainly not you know an expert speaker but my my [TS]

00:02:30   rule of thumb is just that if you're going to put it up on the screen it it's [TS]

00:02:34   like credits in a movie you can't expect people to read more on screen during a [TS]

00:02:42   talk then they would be able to read on screen and a TV show or movie you can [TS]

00:02:47   put sentences up there doesn't make any sense yeah I think if you're speaking [TS]

00:02:54   from a tiny bit of experience I mean if you're giving the same talk a lot and [TS]

00:02:57   you've gotten really comfortable with your slides to where you don't have to [TS]

00:03:01   look you know use the note screen you can get it i mean if I don't scream I [TS]

00:03:07   scream very inclined to send the countryside they don't like looking over [TS]

00:03:11   my shoulder like as though that's guiding me to know what comes next but I [TS]

00:03:15   think if you can do that pull it off and then but also not have become stale [TS]

00:03:19   that's great [TS]

00:03:20   my feeling on whatever goes on the screen had a post about the same for [TS]

00:03:24   three folders in nine years ago I think of it almost like like the chorus in the [TS]

00:03:28   Shakespeare or early Greek play or better put maybe it's like the word on [TS]

00:03:34   Stephen Colbert like I went there to the yeah I want there to be a [TS]

00:03:39   never heard if you can avoid it don't say what's on the screen [TS]

00:03:43   obviously don't read your slides but you an easy tip is you know first of all our [TS]

00:03:48   guests 0 know what was on the site without having to look at it don't use [TS]

00:03:53   it to guide what it is that you're saying but then you know it should have [TS]

00:03:56   it should be something that provides context or contrast for what you're [TS]

00:03:59   saying I don't think it should be it should be what you're saying because [TS]

00:04:03   what's the point but that's what people think that's what people do cos [TS]

00:04:07   that's what everybody else does I still think this experiment done I think it's [TS]

00:04:10   because of the culture and I've said the center in WeHo back-to-work upset about [TS]

00:04:14   the culture of presentations I spoke at Pixar one time in like I couldn't [TS]

00:04:19   believe the set up there I thought it was going to be something from nasa you [TS]

00:04:23   know and I'll be able to go around like a flying chairs think I had to stand in [TS]

00:04:27   this one spot light with the stick my cock off the train and I did get notes [TS]

00:04:32   you but I like to walk around anyway I I'm with you and watch cables [TS]

00:04:37   presentation xoxo though so I was always to college and I can he said his waxy [TS]

00:04:43   doorpost I think it's a good example of how to do slides if you're just gonna [TS]

00:04:46   have words have giant giant words that underscore what you're saying [TS]

00:04:51   or contrast with what you're saying or provide a place holder if you are doing [TS]

00:04:55   something is very complex and technical or financial or something you know [TS]

00:04:58   placeholders let you know ok we're on this is the third of my five points can [TS]

00:05:02   be helpful but you know people are gonna sit there in read what's on their way [TS]

00:05:07   more than they're gonna listen to you and it should analyze them to listen [TS]

00:05:11   relevant analyze them to want to read more people at xoxo no show not sure if [TS]

00:05:23   it's almost heartbreakingly good and it's amazing because he he he hardly [TS]

00:05:29   ever speaks in public he spoke at like the seat for conference like four years [TS]

00:05:32   ago he went like four years between giving presentations in delivered that [TS]

00:05:36   yeah so polished in and I think the comparison to the Colbert the word [TS]

00:05:43   segment is so great if you can do that if you can work that out where what [TS]

00:05:47   you're saying you've got your own back channel behind you it's it's so [TS]

00:05:52   delightful to watch when there's even just one or two in your deck if you can [TS]

00:05:57   have like a little joke behind you you know that you don't acknowledge in your [TS]

00:06:02   remarks what you're saying it's just the pure delight for the audience and it [TS]

00:06:09   really it I also think it really helps emphasize wire wire why am I here [TS]

00:06:15   sitting in this room watching this guy tell me this instead of just [TS]

00:06:19   reading it right it's an experience is just just just give it to me and bullets [TS]

00:06:23   and this is evidenced by how many places I've done prepared to do a talk and then [TS]

00:06:28   I get they dreaded email a week or two before the target they say send us your [TS]

00:06:32   deck is there going to distribute the deck to the audience joe is feeling is [TS]

00:06:35   like hitting a script to somebody when they're walking into the movie theater [TS]

00:06:38   it's like the thing is you could read this but it's really I would be really [TS]

00:06:44   feeling fundamentally as a presenter if you are more interested in flipping [TS]

00:06:48   through a three-ring binder woman talking right you get a little binder [TS]

00:06:51   and as you walk into the movie theater and they slipped to the last page it [TS]

00:06:55   says yeah you know I guess you could say that terrible word but it's something he [TS]

00:07:07   has fond memories of his child [TS]

00:07:12   think about how you know if I were to say do you think about how many of the [TS]

00:07:18   great lakes sayings are cliches are you know it go on like little little riddles [TS]

00:07:25   or you say like the three most important things in real estate or location [TS]

00:07:28   location location [TS]

00:07:29   it's silly and it's a cliche but you remember that because it's very clever [TS]

00:07:32   and it underscores the idea let me clarify this it underscores the idea [TS]

00:07:35   that location is important in real estate and it's it's catchy and I think [TS]

00:07:41   what happens is when you get a higher level of engagement when you give people [TS]

00:07:45   something I want to say a puzzle that's putting it to strongly will you give [TS]

00:07:49   people something where they have to reconcile two pieces of data I think [TS]

00:07:54   they get more engaged now the conventional wisdom which is totally [TS]

00:07:57   understandable the conventional wisdom as they say again to to paraphrase that [TS]

00:08:00   gonna tell them tell them and then tell him what you told them and that's not a [TS]

00:08:05   bad approach for speaking but you can do it in a nuanced way that the trouble is [TS]

00:08:10   when people are are getting started or even at the intermediate level they do [TS]

00:08:15   really still use their slides as their own notes a lot of the time so for [TS]

00:08:19   example I mean when I created this but you know I got I'm probably in [TS]

00:08:26   presenting best known for the inbox zero talk I did a google a few years ago [TS]

00:08:30   which [TS]

00:08:30   people as some people seen and you know i i was there was the first presentation [TS]

00:08:34   I ever did when I was happy with how this turned out and I was relatively [TS]

00:08:38   happy with my performance and contains a lot of these little things and I think [TS]

00:08:41   that's part of a successful when I I'm in the middle of saying a line about how [TS]

00:08:45   you need amateur system for email that you don't have to think about and up [TS]

00:08:49   comes a slide of a roll of toilet paper in a bathroom now that's maybe not gonna [TS]

00:08:54   be fine to people that were there are going to get that but talk about amateur [TS]

00:08:57   system could there be in next to a coffee making coffee is there any more [TS]

00:09:00   mature mature system then wiping your ass if you think about that all the time [TS]

00:09:04   you would want to pump as much and that Delta make people think when I say to [TS]

00:09:07   somebody if you start living in your inbox you're entering a world of pain I [TS]

00:09:10   threw up a slide of Walter Sobchak pointing a gun from The Big Lebowski you [TS]

00:09:14   get a laugh you know you know you know what to be closer to a fault but you [TS]

00:09:19   know I'm guessing that the NSA is a very and getting the information is very [TS]

00:09:25   dense and their presentations you know there's a lot of jury Doug R Reynolds [TS]

00:09:29   book presentations [TS]

00:09:32   wow I know I did I did terrific book terrible title features 0 in their [TS]

00:09:39   wonderfully enough to put that in there but you know I think that book is so [TS]

00:09:44   good for people who have reached at least an intermediate level because it [TS]

00:09:47   really shows you that you're putting on a show it's not what you think about I [TS]

00:09:51   think people start with the idea that I have to make a slide deck and then talk [TS]

00:09:54   to the slides whatever that means you know but if you get this idea that well [TS]

00:09:58   there's your preparation there's your performance preparation yes there is a I [TS]

00:10:02   would call him multimedia components as you can see video of sounds whatever put [TS]

00:10:09   it up there but then like if you if you have like a lot of disk technical [TS]

00:10:12   information for the love of God have a PDF that you distribute after as he [TS]

00:10:17   listened to see no I'm gonna cover what I think the most important deltas in [TS]

00:10:20   this I want to show you some important contrasts and comparisons [TS]

00:10:24   you can get all of the data in this XLS format here whatever but nobody's gonna [TS]

00:10:30   sit there and read all the data in a table unless he's just tryin' contradict [TS]

00:10:35   you did you know what i mean but I guess it the NSA you know I don't know they [TS]

00:10:41   had that it just strikes me and you know I can't say them following the stuff all [TS]

00:10:47   the Snowdon NSA stuff super closely you know I'm not hyper you know following [TS]

00:10:53   along and i've i've looked at some of the decks that have come out and the [TS]

00:10:57   thing that strikes me is that there's no reason for it to be in the form of a [TS]

00:11:02   PowerPoint deck period [TS]

00:11:04   presumably it represents some sort of you know at some point somebody was in [TS]

00:11:11   there giving it as a presentation to fellow colleagues I guess but it doesn't [TS]

00:11:18   even look like that I don't even know like maybe that's just instead of [TS]

00:11:22   actually writing memos and describing stuff it's it's almost as though [TS]

00:11:27   discourse in in bureaucracies like that has devolved from Mike proper sentences [TS]

00:11:33   and paragraphs 22 you know this gibberish [TS]

00:11:39   you know that I guess pseudo English it's it's like something out of a little [TS]

00:11:46   people in each new wells time machine called Morlock's yeah the Morlocks so [TS]

00:11:51   again in eighty wells vision of the future it's the underclass the people [TS]

00:11:55   you know the the the Morlocks under the ground who you know sort of devolved but [TS]

00:12:03   like in reality it's it's like the white collar world of people with good jobs [TS]

00:12:08   you know working at like tops you know I'm sure you know a lot of big [TS]

00:12:13   corporations it's the same way people who weren't like nice clothes and suits [TS]

00:12:17   and ties who communicate in less than four sentences [TS]

00:12:21   rail every every industry has jargon you know we we have jargon we say things I [TS]

00:12:27   heard of the shower and I you know as soon as you hear the word chamfer all I [TS]

00:12:31   can do is just see johnnie ivan is too tight t-shirts in the world champ for [TS]

00:12:35   the rest of my life whenever I that's jargon for me like I will always be like [TS]

00:12:39   an apple jargon word even though it had it had a meeting before right but this [TS]

00:12:45   is a perfect analogy but the way that you and I write in marked down and pass [TS]

00:12:52   files through text I i think thats kind of I kind of feel like PowerPoint and [TS]

00:12:58   PowerPoint thinking PowerPoint presentation PowerPoint culture I'm not [TS]

00:13:01   trying to I'm not really not trying to be dismissive I'm just just an [TS]

00:13:03   observation from being around businesses I think that has become the way people [TS]

00:13:07   communicate with each other even even in nine presentational environments I was [TS]

00:13:13   on the stakes couple months ago and Jesse said she had a client one point to [TS]

00:13:20   see chart goes to the show said that she had a client at one point who would [TS]

00:13:25   communicate by by sending a blank email with an attached PowerPoint to see that [TS]

00:13:32   that's exactly what I'm talking about my comment that PPT and you open that up [TS]

00:13:37   and its budget purple and yellow in Morlock's [TS]

00:13:41   make local bigger see but you know it's you know every this is the problem with [TS]

00:13:52   with them you know buzzwords or that certain kind of jargon is something that [TS]

00:13:59   has a certain meaning if he could come something we say so much I you know [TS]

00:14:03   there's all kinds of jokes for me to talk about opening kimono and drilling [TS]

00:14:07   down on the kind of stuff but you know if you haven't been around that actually [TS]

00:14:11   is still a way that people talk I'm going to companies again I feel like I'm [TS]

00:14:15   being tested I feel like I'm some arrogant enough to believe that they [TS]

00:14:18   know how how ask tonight I B [TS]

00:14:21   when you have a perfectly said it would be like to be white but lake or strong [TS]

00:14:26   but like if you've got a suitable English word for something say the word [TS]

00:14:31   that means what you want to say people make fun of me because I say costly [TS]

00:14:34   instead of expensive I don't see costs instead of expensive costly inexpensive [TS]

00:14:38   mean two different things [TS]

00:14:39   costly means it costs a lot of money expensive means it costs a lot of money [TS]

00:14:43   and maybe more than it should and may not be worth it [TS]

00:14:46   these words mean things right and so you know it's it's easy in our culture to [TS]

00:14:52   slide into a place where words come out of your mouth so easily they have a [TS]

00:14:56   certain kind of meaning but the flabby meaning but it is what's acceptable [TS]

00:15:03   you know there are certain words that have a lot of gravitas to them and then [TS]

00:15:08   there are still huge super class of words that are that are real real flabby [TS]

00:15:14   and it's ok if we use those lockers that's how we talk to each other just [TS]

00:15:17   like we always wear the same kind of suit to work I think that becomes [TS]

00:15:20   comfortable people and everyone to get real depressed about the state of [TS]

00:15:24   discourse and language I just reread politics and the English language or [TS]

00:15:35   well yeah we're really well there there are two things that I is there is a guy [TS]

00:15:44   there was a guy who explained everything that was wrong with the way politicians [TS]

00:15:47   communicate what sixty seventy years ago here it is [TS]

00:15:51   spell it all out easily the fixed and it's gotten nothing but worse in every [TS]

00:15:56   way since then I think a lot of people would like to write that off as being an [TS]

00:16:00   artifact of the time something something not see but or stalin I think he's [TS]

00:16:05   probably more but I think some people on a roll their eyes at that because they [TS]

00:16:10   say oh well just because I speak in bureaucratese doesn't doesn't make me [TS]

00:16:14   stalin but he makes a really good point which is that when you get when you [TS]

00:16:19   become in precise about your public discourse there's no I say this there [TS]

00:16:26   there are two things that I made myself reread but [TS]

00:16:30   I find myself rereading and make me feel ashamed of how I write and really how I [TS]

00:16:35   speak and you can guess what the two things are that the politics but it's [TS]

00:16:41   politics and the English language I believe any other one is we talked about [TS]

00:16:45   before songwriting well by William Zinsser when I pick up that book that [TS]

00:16:49   book changed my life and to me it's something to aspire to [TS]

00:16:55   when I'm really trying to write something like write something that I [TS]

00:16:58   really want to live for a while it's tough in the age of blogging because you [TS]

00:17:04   know [TS]

00:17:05   80% there is way more there than most peoples there but you know if it's [TS]

00:17:11   something that I really want to last I try to exercise restraint that Williams [TS]

00:17:16   answer councils and when you do that you're writing comp lead changes and you [TS]

00:17:21   realize the imprecision what you've been writing and saying when you realize that [TS]

00:17:25   something blah blah 10 pages could really be a page and half long it'll be [TS]

00:17:29   fundamentally different than what you started out writing it and it will it [TS]

00:17:33   will say something very specific was very specific words that mean that I was [TS]

00:17:40   injured on writing well certainly isn't obscure [TS]

00:17:44   you know it's you know pretty well known guide but I'm and I'm not the first to [TS]

00:17:48   say what the following but and I'm a huge fan of The Elements of Style be [TS]

00:17:56   widen Strunk and white if you but I think a lot of that I've seen a lot of [TS]

00:18:01   people who said a lot of people who I respect to say that their their relative [TS]

00:18:05   positions in the canon of you know read if you only read one thing read this [TS]

00:18:12   should be the other way that gingers on writing well is more profound you know [TS]

00:18:20   and I think they go well together but I was gonna say i mean i i think it's a [TS]

00:18:24   there's a really simple way to put this very plane way to put it I will omit [TS]

00:18:29   needless words every but also every high school student should read the owner's [TS]

00:18:36   style and then be asked to demonstrate [TS]

00:18:41   how they can put that you know into place in the writing a report of a read [TS]

00:18:45   on the style in high school and I think this summer before you start college you [TS]

00:18:50   really should read on writing well I think I'm writing well is is going to [TS]

00:18:55   make more sense if you've written a little bit in high school I don't know [TS]

00:18:57   if I would hit every high school student because they haven't had enough [TS]

00:19:00   experience but I'm writing well I think functions best as a real splash of cold [TS]

00:19:04   wire [TS]

00:19:05   you know get I'm projecting it was handed to me by the story before but [TS]

00:19:10   everybody always love my writing blablabla I I can be real purple and I [TS]

00:19:15   was features editor and in high school and I'm smart and talented and it wasn't [TS]

00:19:20   until a second year of college that the physics teacher has taken physics for [TS]

00:19:25   poets told me how poor my writing was like are you kidding me [TS]

00:19:28   idk are you sure [TS]

00:19:32   guy from hungary has teaching me you know baker and Einstein you you know [TS]

00:19:36   lots about writing he's absolutely right he sent me to the writing tutor right me [TS]

00:19:40   the writing guy he sent me to the writing tutor and she kicked my ass and [TS]

00:19:45   ways from Sunday she made me go back and reaching she handed me a copy of the [TS]

00:19:51   book store and said you're gonna go buy this book on writing well you're gonna [TS]

00:19:54   read it and that's what we're gonna work on and I said this before but I ignore [TS]

00:19:59   that my parents I forget that my peril but I can't think of a better book for [TS]

00:20:03   somebody who has the basic tools and knows how to functionally hammers and [TS]

00:20:07   nails like this is going to change the way you do your carpentry and that's i [TS]

00:20:11   think thats actually his analogy the book he says it's it's it's like making [TS]

00:20:14   furniture you write a book I somehow I got well out of college before I'd ever [TS]

00:20:24   been exposed to it though like whereas elements it's not well known outside of [TS]

00:20:29   nerdy writing circles ya see I you know like I said it's not I wouldn't call it [TS]

00:20:33   obscure but it just doesn't have that ubiquity that the elements of style and [TS]

00:20:37   I still think deserves but somehow I feel like I i feel like ginger should be [TS]

00:20:42   on the same pedestal [TS]

00:20:43   you know i i misses one time in you know when people listen [TS]

00:20:48   people who sit around regard themselves as great writers piss and moan about all [TS]

00:20:52   the problems with Strunk and white criticizing CPR classes because you have [TS]

00:20:56   become a medical student it's like you know you could do a lot worse in this [TS]

00:21:01   world than reading the the elements of style and you know just what's there you [TS]

00:21:10   know you could even skip the sections on their vs there and stuff like that but [TS]

00:21:14   reading the section includes a meaningless words that section that's [TS]

00:21:17   all that matters to stop matters of section I mean if everybody read that [TS]

00:21:23   through and just you know it's a great starting point you may not be able to [TS]

00:21:27   open heart surgery but you might be able to save your dad from Diana planes on [TS]

00:21:31   saying I think it's frustrating it's a silly kind of backlash it's one of those [TS]

00:21:35   inside baseball things to me where it's like you know you know you know you [TS]

00:21:39   considered about writing that you can be a real smartass about a book itself that [TS]

00:21:43   many people to at least know how to put together a sentence and there are so [TS]

00:21:47   many people that cannot put together it's sickening [TS]

00:21:52   PowerPoint PowerPoint yeah well and it's funny and I know that people and know [TS]

00:21:59   that it's a freakin whipping boy i mean blah blah blah you know complain about [TS]

00:22:04   power point is you know overdone but I do think I i do think there's some sort [TS]

00:22:13   of there's a profound way that it's it's not just that it's abused it that it is [TS]

00:22:18   somehow shaping the final throw it all thought have to go you know like you [TS]

00:22:30   said if somebody commute literally communicates with no hyperbole with with [TS]

00:22:34   just emailing a PPT he then everything that they communicate is going to [TS]

00:22:40   squeeze through that funnel and it's it is [TS]

00:22:43   you might think well it's so rich because you've got color in fines and [TS]

00:22:48   you can drag stuff around on page and you know and I think you and I you know [TS]

00:22:53   clearly are both of the sort we're really the better medium for [TS]

00:22:56   communicating his plane on styled text just a string of characters and [TS]

00:23:01   punctuation marks carefully arranged to express your thoughts [TS]

00:23:06   you know which is no color it's really just literally just a string of [TS]

00:23:11   characters it is you know no more than what you could have produced on it on a [TS]

00:23:16   typewriter except that you have the i mean all of your flaws are laid bare [TS]

00:23:23   when you have to write a clear sense there's a panel like old saloon and they [TS]

00:23:30   have a lot of their songs consolidated and unconsolidated but this is something [TS]

00:23:35   like it's not the band I hate it's their fans and I think you know this is gonna [TS]

00:23:40   sound productive but I think if you take any now that everybody looks at is a [TS]

00:23:45   problem just try adding the words the culture of in front of that now and I [TS]

00:23:50   think things become a lot clearer you know it's really just ATP and they're [TS]

00:23:56   talking about you know enterprise software to create great game rant about [TS]

00:24:01   us [TS]

00:24:02   enterprise software and and market talk about that hit max capital and capital a [TS]

00:24:09   capital Z and and I think they don't hate Macs I think they hit the culture [TS]

00:24:13   of Max I think they hit the culture of Apple it isn't that people hate [TS]

00:24:17   consolidated the whole hit the culture of consolidated and I have to say for [TS]

00:24:20   myself there's nothing wrong with the binary that we call PowerPoint it's a [TS]

00:24:25   problem with the culture PowerPoint and the fact that it's become so ingrained [TS]

00:24:29   as you know it's easier to beat up on an application than it is to have some [TS]

00:24:34   nuance about why that's problematic and the problematic part is that it's you [TS]

00:24:39   know if that's what the hammer a nail problem right i mean that's not the [TS]

00:24:44   perfect medium for everything but you'll never get your ass kicked for hitting [TS]

00:24:48   somebody to PowerPoint in certain environments right whereas if you have [TS]

00:24:52   to write three sentences that explain where numbers are where they should be [TS]

00:24:56   for the last [TS]

00:24:57   fiscal year there's a lot more room for people to to to criticize I think it's [TS]

00:25:03   it doesn't fit you know its culture i mean you know it's it's like a jemi [TS]

00:25:07   right you can if you can tell what it is that's not the thing it's the thing [TS]

00:25:12   that's in the air that we don't have to talk about and we can't name and we [TS]

00:25:15   can't touch with their hands that that's really the thing that makes officers [TS]

00:25:19   complicated it's what makes relationships and families complicated [TS]

00:25:21   and I think it's you know what makes that PowerPoint culture so frustrating [TS]

00:25:26   and I'm pretty crazy person when I go to those things I i think im like you I [TS]

00:25:31   mean I throw my slides all the time if I the slightest indication that there's [TS]

00:25:35   going to be a weird technical glitch [TS]

00:25:37   the story about what I'm told you this one time I went to a talk somewhere nice [TS]

00:25:42   people and we stipulate super nice people and they said I hear my Mac under [TS]

00:25:50   new number try new things here go ahead and put all of that to to PDF put it on [TS]

00:25:56   this drive and then in the clicker and I was just really they gave me an email [TS]

00:26:05   controller and I had to use code words I I had that experience speaking at a [TS]

00:26:10   rally conference will this is unusual places where I had my beautiful deck I [TS]

00:26:16   spent a lot of time I i went great trans subtle transitions there are a bullet [TS]

00:26:20   bullets you know bullet builds cause I don't want the whole thing they just [TS]

00:26:24   show up you know the whole nine if you can go in and it's not that hard if [TS]

00:26:29   you're a real pro presenter it's a good idea to have a PDF ready anytime any way [TS]

00:26:32   to get ready for this so I been led to believe I could just use my laptop [TS]

00:26:37   the problem so I'm gonna get minutes green gonna have all this I'm a diva but [TS]

00:26:41   beauty part is I give that to them on a thumb drive and the clicker that they [TS]

00:26:46   give me is not a clicker that's connected to a PC somewhere it's a [TS]

00:26:50   clicker that turns a light on in the basement that lets the space to go to [TS]

00:26:57   the next slide so even setting aside latency like what if I accidentally hit [TS]

00:27:04   twice what does he do it so I'm sitting there in a bar the night before the [TS]

00:27:07   presentation [TS]

00:27:08   the biggest diva in the world I'm so how would you know if I want to go back a [TS]

00:27:13   slight but what if something happened that I wanted to but i wanna jump [TS]

00:27:16   somewhere else [TS]

00:27:18   you know i i you know i i I sound like a crazy person because that's what I was [TS]

00:27:25   saying was not OK and a culture was ok and that culture is we've got this its [TS]

00:27:30   light less with enterprise software we have the system that's gonna work and [TS]

00:27:34   not break but not be great but it's not gonna break and if you just a few you [TS]

00:27:39   know if you weren't Diana Ross you wouldn't have this problem be done that [TS]

00:27:45   if you showed up and and and likely show up with your MacBook Pro and you're [TS]

00:27:48   ready to plug in like maybe there's not a DVI or something have you run into [TS]

00:27:52   situations where you had to scramble you can do more stick in the last few years [TS]

00:27:56   yeah but then I tapered off I find it so stressed I only spoke twice this counter [TS]

00:28:02   yer did web stock and then I did and I gave the same talk more lessons both at [TS]

00:28:09   Webb stock with slide and then it all without and I think that at all it went [TS]

00:28:14   better now maybe that's because I gave it a second time maybe that was what it [TS]

00:28:17   was but now but the last few years though I've been going to places that [TS]

00:28:22   are so designer II rather than nerdy that they're really ready for your Mac [TS]

00:28:30   MacBook web stock I mean like I had some glitches with mine just probably I i [TS]

00:28:36   pursed [TS]

00:28:37   but if there was a pretty sweet set up a date that was two years ago [TS]

00:28:41   three years ago some like that back I think I think that the crime really put [TS]

00:28:45   him off [TS]

00:28:46   now they they they upgraded this year though remember three years ago they had [TS]

00:28:53   a four by three display which threw me off because I always default BIOS always [TS]

00:28:59   assume widescreen 69 and this year they had a 69 pretty good setup but yet but I [TS]

00:29:06   places I've gone are more ready for you we just assume you're gonna show up with [TS]

00:29:10   a MacBook shooting fish in a barrel I'll just say that when I do show up [TS]

00:29:16   somewhere and I i dont wanna be thinking about the slides and thinking about the [TS]

00:29:21   room I mean sounds corny but I've really on a look at every face out there and [TS]

00:29:25   see who's on my side who's not on my side who's getting ready to cry is great [TS]

00:29:29   to throw something like I wanna be watching the tone of the room and I will [TS]

00:29:34   change what I'm saying it's just my nature it is my nature to adapt to what [TS]

00:29:39   I'm saying to people I mean I'm I'm really in the gosh darn room when that's [TS]

00:29:44   happening so I'm very inclined to just throw stuff out but here's the thing as [TS]

00:29:48   with the culture power points if you show up somewhere and you are it's been [TS]

00:29:53   framed that you are a speaker or a presenter and you don't have slides it's [TS]

00:29:57   like I'm not giving a German cake after a meal [TS]

00:30:00   people lose it you lose all credibility you know Jim crude on there has slides [TS]

00:30:06   out I believe and I think we talked about this I don't you know he in its [TS]

00:30:12   big semi frequently and I don't you know he's a graphic designer he is a good [TS]

00:30:16   graphic designer and really good he's never given a talk with slides he just [TS]

00:30:21   has you know couple of index cards in his hand and just talks and it's you [TS]

00:30:27   know it I do think for some people it is it throws you off in a couple of minutes [TS]

00:30:31   but I've seen he's a great speaker but it you know it it keeps you in [TS]

00:30:36   well I mean it you know it's it's like anything i mean you know if you're good [TS]

00:30:41   at what you do and you have something interesting to say [TS]

00:30:44   and you've heard enough that you know how it ends then you should use whatever [TS]

00:30:48   works for you you know it but but i i dont know it's a ski poles or something [TS]

00:30:53   like I i i i just think that I think that again in this culture [TS]

00:30:58   again a private productive but in that culture it is so normal and it's it's so [TS]

00:31:03   ok to have basically done ace second draft outline that you then turn into [TS]

00:31:10   graphics and that's super week in my opinion you know I don't think you know [TS]

00:31:16   when I listen to a podcast or when I watch a movie or whatever I don't want [TS]

00:31:21   to see the scaffolding you know there may be a structure to it and sometimes [TS]

00:31:25   that's important if you say the three things that need to change about our [TS]

00:31:28   company to stay alive then you better have three things but you know did the [TS]

00:31:33   other book that I was recommended people learn about the format how years ago and [TS]

00:31:37   I think if you're struggling at all with with presentations are you getting [TS]

00:31:40   started you could do a lot worse in this book this is a book that has started to [TS]

00:31:43   suck over the last few years as its Microsoft Press book called [TS]

00:31:51   bullet points and unfortunately over the years it's become more about PowerPoint [TS]

00:31:56   but the basic premise of it is strong final copy get it but the basic premises [TS]

00:32:00   that you're telling a story in three acts you're telling us and basically [TS]

00:32:04   walks you to accuse you a Microsoft Word document you fill out and you write the [TS]

00:32:08   headline has to fit in one line you read the headline for each slide is like [TS]

00:32:12   where are we [TS]

00:32:13   who is the main character you tell a story there are three acts the scenes [TS]

00:32:17   inside the actor playing at how long you're speaking and then you bring back [TS]

00:32:20   around to what your solution isn't so forth anyway it's an exercise it's one [TS]

00:32:24   of the paper prototype things where I think anybody wants to get better at [TS]

00:32:27   presenting should make themselves walk through that right [TS]

00:32:32   if you walk through that and you can tell that story in those headlines then [TS]

00:32:36   you may not know what your story is yet and throw them away but now you know [TS]

00:32:41   what it is you're trying to say you know the three big points that you wanna make [TS]

00:32:44   and you can amplify that however you want whether this the graphics are [TS]

00:32:47   shooting a flare gun whatever it is you know your story now and and you can [TS]

00:32:52   speak with authority i think is a good point to you said that you like to see [TS]

00:32:58   you always like to check out the room before you speak all possible yeah yeah [TS]

00:33:04   and again I i dont I mean I'm a writer and then occasionally I speak I am NOT I [TS]

00:33:10   am trying to get better at it and you've gotten way better at it I i do you know [TS]

00:33:15   almost never tried to say things like that it always uncomfortable to admit a [TS]

00:33:22   good at something but you don't care about the pier self anymore and he used [TS]

00:33:28   to look really scared when you talk through through a lot of hard work and [TS]

00:33:32   thinking about you know and and painfully watching published the videos [TS]

00:33:37   of my talks and thinking about what exactly am doing wrong but a big part of [TS]

00:33:42   it for me [TS]

00:33:43   definitely is seen the room first and then kind of imagining what it's gonna [TS]

00:33:48   be like when it's filled with the people who are there to speak you know to see [TS]

00:33:51   me and so for example that was why didn't you slide it all last year so all [TS]

00:33:56   in Dublin last year had a great year this year it was a great great room rate [TS]

00:34:04   in center city Dublin around room and you could see her be used for multiple [TS]

00:34:11   purposes but they had a stage and had a big screen for the day today [TS]

00:34:18   you know the daily presentations but my eye was the closing keynote and i was [TS]

00:34:24   gonna speak right before dinner and there was like a 90 minute break for a [TS]

00:34:31   cocktail hour something between the day's sessions and then when I would [TS]

00:34:34   come on for the Kino and I was gonna speak for the keynote this closing [TS]

00:34:39   keynote and then when I'm done [TS]

00:34:41   waiters are coming out with food you know it's the moment you know I dropped [TS]

00:34:46   the mic and the the organizers of the conference pollen [TS]

00:34:52   German but guys really good guys I mean everybody speaks their words to say [TS]

00:34:58   about them they told me I could have whatever one you know if I want the [TS]

00:35:01   screen I can have the screen but I can kind of see the day didn't why will you [TS]

00:35:07   guys don't want the screen right though you want it because they want to do in [TS]

00:35:10   that when when the conference goers are out having cocktails between the day's [TS]

00:35:15   sessions in the evening keno there were people in the building were going to [TS]

00:35:19   reconfigure the room from nm AP milling around while you're talking and stuff [TS]

00:35:23   like that well it did they were gonna you know that they made it you know they [TS]

00:35:26   redid the room so it looks like a nice dinner it was a nice there you know it [TS]

00:35:29   wasn't you know day today and that they thought you know I said you think the [TS]

00:35:32   room look better for dinner if there's no big honkin screen up there and they [TS]

00:35:36   said yeah more or less and I said ok no screen you know but it totally changed [TS]

00:35:40   my idea of what the room was gonna be like because if you know anybody who [TS]

00:35:44   thinks that doesn't make a difference to walk through the room hasn't done this [TS]

00:35:48   enough is it sometimes really quite surprising cuz you think about one [TS]

00:35:54   thinks about it from one's own you know whatever you done before so if you've [TS]

00:36:00   ever done to speak at universities you're used to the idea of walking into [TS]

00:36:02   an auditorium with a bunch of pics seats where everybody is facing you but I i i [TS]

00:36:08   how many even for example if I know speaking at a hotel ballroom have a [TS]

00:36:13   pretty good idea what that's going to look like it's probably gonna be a bunch [TS]

00:36:15   of roundtables where people would have had said and and circular tables but it [TS]

00:36:20   can sometimes be really if you find out for example I think I'm gonna go into [TS]

00:36:25   something like let's say a ballroom but it turns out that I'm in like a breakout [TS]

00:36:29   room we're gonna be like one big table and well it's actually fifteen people [TS]

00:36:32   rather than 80 like a bike in my head or whatever [TS]

00:36:36   walking through that can really should really change the way you think about [TS]

00:36:40   what you're doing I mean the same way that if you are a silly but if you're [TS]

00:36:44   serving a meal finding out the number of people who are coming [TS]

00:36:47   should have a really big impact on what you decide to do because in how much you [TS]

00:36:52   can count on the room being with you [TS]

00:36:53   things like will the lights beyond her off will it be after lunch I always ask [TS]

00:36:57   people to try and put me sometime in the morning it really sucks to come on right [TS]

00:37:00   after lunch [TS]

00:37:01   because people are usually pretty sleepy sucks to be if you're not careful about [TS]

00:37:05   two sexy lesbians remember at Webb stock Miami crying talk was actually quite [TS]

00:37:11   short by my standards with very important exception of sexual [TS]

00:37:15   intercourse I've never done anything for less than 90 minutes like everything I [TS]

00:37:18   do will be ninety minute vocal ninety minutes meeting 90 min at least but in [TS]

00:37:23   that instance I knew it was the last time I knew the people want to go drink [TS]

00:37:27   and be done and so unlikely what he had to say could be said that amount of time [TS]

00:37:33   but all those environmental factors I believe me when I say that all of those [TS]

00:37:37   things matter like for example we both kind of bombed at Macworld you know what [TS]

00:37:43   we both found at Macworld that year we spoke together kind of budget think I [TS]

00:37:47   mean but by by our own standards we did that great at that talk which one was [TS]

00:37:52   that I spoke of micro few times in cuba I was doing yeah yeah ok but now in my [TS]

00:38:00   head I was gonna go into a room full of Mac enthusiasts who and what I walked [TS]

00:38:08   into was the single biggest auditorium I have ever been in my entire life and [TS]

00:38:13   there were many people there except to say seats were about three to five [TS]

00:38:18   percent fall in a china auditorium people are spread all over the place on [TS]

00:38:23   their computers and it's one of the worst receptions I've ever gotten from [TS]

00:38:25   an audience I wish I was completely unprepared for for how that was going to [TS]

00:38:30   go and it was no no there was nothing wrong with the audience it was just the [TS]

00:38:35   wrong audience for the room like the same exact thing if the room had [TS]

00:38:39   actually only held under 225 people hundred-percent [TS]

00:38:44   you know it a hundred and twenty-five people in a room that hold two hundred [TS]

00:38:48   and twenty-five people is a great audience and I've spoken a lot of [TS]

00:38:52   conferences that are you know roughly that size [TS]

00:38:54   a hundred and twenty-five people in a room that hold 2,000 people really [TS]

00:38:58   seriously John I think it would have my 2000 people it was like a sports stadium [TS]

00:39:03   it was mass will end and you know and this is something I learned from Jesse [TS]

00:39:07   Thorn is why I really have glanced at this for a long time but Jesse [TS]

00:39:11   Winchester white box shows for [TS]

00:39:13   or the podcasting which was when we did have occasional shares with you look [TS]

00:39:17   nice today and Jordan Jesse girl he did this thing that drove me menace which [TS]

00:39:22   was he would not booked us anywhere that we could not very easily sell out to [TS]

00:39:27   capacity and beyond which I thought was very conservative it seems silly to me [TS]

00:39:31   to go into some fire trapped in the mission with like 40 seats in it but he [TS]

00:39:35   said something that has really stuck with me he said something along these [TS]

00:39:39   lines at a comedy show in particular having one seat open the difference [TS]

00:39:44   between having one seat open and having every seat full and people standing up [TS]

00:39:49   its all the difference in the world [TS]

00:39:51   he's kind of right i mean you know if you're in that room 125 people in 420 [TS]

00:39:56   there's much more sense of community but you know these people are contained and [TS]

00:40:05   the other thing in the case of them macworld one where where it was maybe a [TS]

00:40:10   hundred hundred or so people in a room with maybe close to a thousand seats [TS]

00:40:14   it's also natural for people to spread out you know if you're coming in to see [TS]

00:40:19   us speak and you see this bar seating you're you're just going to you know [TS]

00:40:25   somehow I think you're in most people's natural inclination is to find a place [TS]

00:40:29   roughly equidistant from other people that's a phenomenon known phenomenon [TS]

00:40:34   elevators turns out it's true you always have equal distance from people when [TS]

00:40:38   it's possible and then your move accordingly like when you're on a bus [TS]

00:40:41   same thing I think the right thing to have done in that situation would have [TS]

00:40:45   been takes just acknowledge it just start by saying [TS]

00:40:49   instead of pretending which is what I did just pretend that there wasn't this [TS]

00:40:53   elephant in the room of all these empty seat best thing to do would have been to [TS]

00:40:57   say look I don't know what's going on here but everybody everybody stand up [TS]

00:41:02   come to the front right filling the seats and just stand in front of where I [TS]

00:41:06   am and if there's only a hundred of you fill in the hundred seats closest to [TS]

00:41:10   this microphone I remember to your point I remember posting a photo of you [TS]

00:41:15   because there was it was set up for like like a jonestown type thing I mean I'm [TS]

00:41:24   probably large room which is great i mean that's I don't think I think it's [TS]

00:41:27   just the room they used for this stuff wasn't like they thought Merlin engine [TS]

00:41:31   going back to know just that the rumor had it but they also had like like [TS]

00:41:36   dealing with the guys backstage in and it was a huge stage there's a podium and [TS]

00:41:42   then there was a ginormous screen remember how the photo of you looking a [TS]

00:41:46   little bit like Big Brother on this thing I remember putting on Flickr [TS]

00:41:49   something but that was part of it was it made everything feel small now go back [TS]

00:41:53   to Jesse Torrens firetrap in the mission and you know if you had that same if [TS]

00:41:58   you'd been in that room with that number of people who would have thought loooser [TS]

00:42:01   probably would have all my god to sell out but like everybody here is here [TS]

00:42:06   because they want to be here and they're not checking their email you know in the [TS]

00:42:11   95th through me take a break today about our first sponsor brand new sponsor [TS]

00:42:17   first time on the show you've heard of them I'm sure Warby Parker cool glasses [TS]

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00:42:52   very well designed I remember scene when the Google glass came out last year and [TS]

00:42:58   everybody was like my god these things are so goofy looking when when the [TS]

00:43:01   pushback came at hey that's just the first generation they're going to make [TS]

00:43:05   the new ones look better they're working with Warby Parker on future generations [TS]

00:43:09   of them like Warby Parkers designs are good enough that that's their known as [TS]

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00:43:25   could not possibly make it any easier you just go online you pick out ones [TS]

00:43:31   that you think look good order up to five pairs and they'll just send them to [TS]

00:43:35   you don't buy them they did you disappear here's five that I think are [TS]

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00:44:28   prescription polarized sunglasses 450 bucks person I'm not a fan of polarized [TS]

00:44:35   sunglasses polarized sunglasses guy [TS]

00:44:42   screens look weird but if you're into am I know a lot of people are you know I [TS]

00:44:47   know a lot of people are in the polarized sunglasses cuz everytime I get [TS]

00:44:50   one of the new iDevices you know I found people always get emails from people to [TS]

00:44:55   how does it look so [TS]

00:44:58   filter it is well you know what I think that it's one of those things where [TS]

00:45:03   people who are into polarized sunglasses love them but then they notice all of [TS]

00:45:07   the things that don't work well with them in a pacemaker having to avoid [TS]

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00:45:50   and they don't upset the goofy stuff like the antireflective coating like who [TS]

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00:47:12   Palace andy did a video for meanwhile back at a million years ago now he's a [TS]

00:47:18   big shot now he's such a big shot and he's got his his his radar for Lake cool [TS]

00:47:26   interesting things is you know it's like the clients here tracks are just insane [TS]

00:47:31   so like I didn't even knows just just yesterday just yesterday this thing came [TS]

00:47:35   out I think he came out yesterday I only noticed yesterday's this thing coin [TS]

00:47:39   yes I mean that everybody was talking about yesterday I had no idea that he [TS]

00:47:46   had anything to do it it's just people like you know on Twitter like you gotta [TS]

00:47:50   go check out this going so i unlock and then there it is it's Adam doing the [TS]

00:47:55   damn video and the thing is the coolest looking thing I've ever seen its you get [TS]

00:47:59   like a little electronic credit card and you just put all of your other credit [TS]

00:48:03   cards into it and you have like a magic credit card that every credit card [TS]

00:48:10   yeah I mean to say the obvious I mean it's reached a point where adam has [TS]

00:48:15   become a filter has become both the filter and a platform where some strange [TS]

00:48:23   to say but you know if he accepts your gig that's almost like a kind of [TS]

00:48:27   benediction because he has such a following because of his reputation for [TS]

00:48:33   these things that you're gonna get a lot of attention for your product because [TS]

00:48:36   Adam did it you know I mean I don't think there's that many traditional [TS]

00:48:40   advertising firms can say that [TS]

00:48:42   I almost got to the point where I am suspicious of a new product that doesn't [TS]

00:48:48   come with one Adams will probably smart I mean you have so many options shown [TS]

00:48:56   roger i read your iPad review published just before we went on the air which [TS]

00:49:04   thing I thought was good and really quickly 'cause we had to your program [TS]

00:49:08   but I feel like it's I don't really need and new iPad [TS]

00:49:15   my wife and I both have the first generation iPad minis and computers but [TS]

00:49:24   I would just say I am one of those people sound like you now when I go back [TS]

00:49:32   to Lake picking up my ipad2 it is holding a truck board it's so heavy its [TS]

00:49:40   so large it's thundery comment coming because it's bigger but it's not right [TS]

00:49:44   now I cannot imagine going back from the foreign fact the general form factor of [TS]

00:49:51   the attack me but the iPad air senate so compelling but you put it in stark terms [TS]

00:49:54   and your review you base it sounds like you basically said these are it's just [TS]

00:49:57   really is just a matter of size yeah and I want to I did want to speak to a [TS]

00:50:02   little bit about that and I wanted to ask you say no you you're always been in [TS]

00:50:07   the comics but it seems like you've gotten even deeper problematically [TS]

00:50:13   problematically in the comics do you how do you read mostly lake and go to your [TS]

00:50:20   neighborhood comic shop and buy buy the paper both and or all it is the thing I [TS]

00:50:26   I would I i'm richard with an unfortunate work as I spend more time [TS]

00:50:32   with this I'm realizing I don't need nearly as many hard copies of God I mean [TS]

00:50:36   I've got boxes and boxes of comics only been at this for years I don't really [TS]

00:50:39   need all that I'm not a collector in that sense I it's silly for me to have [TS]

00:50:45   all of these copies of comics I I really loved reading the mine comes just so you [TS]

00:50:49   know i mean they make errors but in the Marvel world anyway [TS]

00:50:54   299 by comment for $2.99 at the store which is a bunch of the titles you know [TS]

00:51:00   you get the hard copy if you buy one of the marquee titles in its 399 [TS]

00:51:05   you get a free digital copy ecology is that simple it's 299 you don't get a [TS]

00:51:10   digital copy by the same token if you buy a collection in trade paperback [TS]

00:51:16   format you get the trade paperback with a lot of them if you buy a hardcover you [TS]

00:51:21   get a code to get the entire hardcover edition ecology [TS]

00:51:26   so that's I am increasingly I guess it does anything that's been holding back [TS]

00:51:30   in part yeah there's the sentimentality of I like how it go I still love going [TS]

00:51:34   to come store it's just a matter of as many comments every week as i buy right [TS]

00:51:39   now are still weak but now I am very intrigued and I have to say comics are [TS]

00:51:45   the reason that I would even think about this I'm so happy with my iPad Mini but [TS]

00:51:51   it's not right now I've never owned a right now i pad but I i'm looking at a [TS]

00:51:57   grand for like the if I buy an iPad air I'm gonna want to buy the big one with [TS]

00:52:03   the wireless LTE or whatever so but I mean what am I looking out for his [TS]

00:52:10   agenda is generally like just $100 difference at each level but i wanna 64 [TS]

00:52:14   gig many with LTE [TS]

00:52:16   5 600 ever it is it's $100 less than the exact same specs and need air you make [TS]

00:52:26   it sound so much faster it is incredibly faster I do I do I think that there is [TS]

00:52:32   it's there's a robbery you know you know you know we'd we love Apple so much and [TS]

00:52:42   Apple can do no wrong [TS]

00:52:43   their magic company and you know there's there's there's that that level of [TS]

00:52:47   fandom that people who praised Apple consistently can be accused of you know [TS]

00:52:55   I don't wanna fall into that but did something about the day 7 chip has me [TS]

00:53:03   thinking that we're we're missing something profound that they're [TS]

00:53:07   achieving here where we none of us have ever bought in like iPhones and iPads [TS]

00:53:16   just because of performance you know it's you know and even max traditionally [TS]

00:53:20   you know the old days before they switched to the Intel chips they were [TS]

00:53:24   certainly not right it's it's it's a factor and you know you certainly want [TS]

00:53:29   it to be fast but it's the overall experience that's that's worthwhile and [TS]

00:53:34   you know like the iPhone in the last few years has never topped the benchmarks [TS]

00:53:39   it's it's a balance between performance and battery life and the size and it [TS]

00:53:46   doesn't get hot your hand in something like that but you look at the benchmarks [TS]

00:53:51   in you go two sides like a non-tech where they test all these things and [TS]

00:53:55   they 7 devices the new iPhone 5s and both of the new iPads are faster than [TS]

00:54:02   all of the other devices and they're still and it's not like all now that [TS]

00:54:07   they're faster now benchmarks are the reason to buy Apple products it's still [TS]

00:54:12   the overall experience that matters but there's something really profound about [TS]

00:54:15   the fact that Apple is both still achieving the sort of balance between [TS]

00:54:21   power and energy consumption and they always have to get long battery life so [TS]

00:54:29   funny because but the other guys can't match him on just on pure performance [TS]

00:54:32   you know that the two things that are new yeah that is new to the thing that's [TS]

00:54:37   new is at least in my mind [TS]

00:54:39   Apple were the ones that were always famous for asinine battery estimates [TS]

00:54:43   when Stephen get up there and say that something was gonna last year the last [TS]

00:54:47   four five six hours or whatever I mean they're just asterisks in the world for [TS]

00:54:51   what you would have to do to get that perform yes [TS]

00:54:54   whereas si eu un and put the Avengers on [TS]

00:54:56   at full screen brightness and lost 33 and 34 percent believe you said power i [TS]

00:55:02   mean that's a new world it's that must be said I mean he's our mobile devices [TS]

00:55:08   and you don't want to just put that thing on and find out that it's it's [TS]

00:55:11   been growing on some background process that brings you down 30 points and now [TS]

00:55:16   your backpack is hot and you don't know why I think part of that I think you're [TS]

00:55:20   right to even mentioned Steve Jobs by name and part of it is you know it's [TS]

00:55:25   that reality reality distortion field that he had around him in part of it you [TS]

00:55:30   know he had himself in it and I think that he always was dissatisfied by [TS]

00:55:35   laptop battery life you know that this it's used to be I always found that you [TS]

00:55:42   can get in the old days and are no good two hours out of two to three hours when [TS]

00:55:49   I had my wall street or no I never remember which I had but let's just say [TS]

00:55:54   let's say and let's say when they were called powerful [TS]

00:55:56   I'll tell you this I had to had to dig holes in it that could be used for [TS]

00:56:02   optical drives or batteries and I had two batteries I would I would take out [TS]

00:56:06   the drive in putting both batteries when I travel because he needed them if you [TS]

00:56:09   wanted to do anything I remember buying rushmore and like if I want to watch [TS]

00:56:13   Rushmore on the plane I to take out one of the battery's putting the optical [TS]

00:56:16   drive and be ready to pause part way through to change the battery yeah I [TS]

00:56:20   remember yeah I remember a lot of my time then I fly as always been [TS]

00:56:24   coast-to-coast you know going out to california conferences and stuff and I [TS]

00:56:31   remember used to be that you you know there is no work no where no way that [TS]

00:56:36   you can go the whole flight on a PowerBook you know you have plenty of [TS]

00:56:40   time if you had some work to do and you wanted to you know the wifi but if I was [TS]

00:56:44   like writing the slide decker or like you said to just using it to watch a [TS]

00:56:48   movie you're gonna get one movie out of that and maybe a long time I also [TS]

00:56:54   remember purposefully picking out movies that were under two hours because if you [TS]

00:57:00   picked when it was over two hours you risked you know [TS]

00:57:03   running out of time not because the flight wasn't long enough though because [TS]

00:57:06   the battery lasts and yet like you said they were sold you know they would say [TS]

00:57:11   four hours of battery life and it was you know turn the brightness turned the [TS]

00:57:15   screen off wifi turn on Bluetooth do not play any video it's funny how do I cast [TS]

00:57:21   know exactly know you don't move them don't do the math makes that hard drives [TS]

00:57:26   been up right and yet on the other side I feel like it's come all the way around [TS]

00:57:32   where they the whole concept of the iPad and I i've I can prove it but I mean [TS]

00:57:39   people at Apple that yet this restored of baseline is there there's always been [TS]

00:57:45   a floor of 10 hours of real-world use battery life than that starts with the [TS]

00:57:51   first iPad from 2010 that that was a real 10 hours of battery life had to [TS]

00:58:00   have and everyone census also had that many in the retina ones I mean that's [TS]

00:58:08   why the red ones got thicker and heavier you know from the iPad 2 was that no [TS]

00:58:12   matter what we're not gonna we're not gonna go below 10 hours of battery life [TS]

00:58:16   I think you get I think you can easily get more than 10 hours of battery life I [TS]

00:58:21   mean I dont its almost hard to measure it as a reviewer like trying to give [TS]

00:58:25   people I don't even know how to make things run down those benchmarks are [TS]

00:58:29   good at seeing how well it did at the benchmark but you know I think anybody [TS]

00:58:32   can tell you that that's your experiences circuses talked about this I [TS]

00:58:36   think on the episode with you you just talked about this with you know his [TS]

00:58:39   merit review of how hard it is to like replicate things exactly over and over [TS]

00:58:43   especially for doing something with battery started to run all the way down [TS]

00:58:46   and back up and how difficult all that can be I mean I'll just come straight to [TS]

00:58:50   my for me is you know in an hour inside baseball discussions over the years we [TS]

00:58:55   talked a lot about things like you turn me into the movie juice pack and when I [TS]

00:58:59   have my 3G I'm gonna say 3G s probably cutting things [TS]

00:59:05   I want to see the 3G S which is a swell phone I mean I really needed that thing [TS]

00:59:10   and I used it until it died I i use it until the USB port stopped working and [TS]

00:59:18   and the thing is from the 40 S I ended up buying a new one with a different [TS]

00:59:24   form factor which is not nearly as good [TS]

00:59:26   you know the cap stays on and it's it's real crummy compared to the old one I [TS]

00:59:33   would like to circle back to my trashy 5s having said that the 5s I have no [TS]

00:59:39   problem less than all day long with the 5s no crashes on my god I get a lot of [TS]

00:59:46   really unexplainable behavior this yeah you don't know but yes well you mean [TS]

00:59:55   like I get I get things where I will do something [TS]

01:00:01   see anyone say that I do something cuz it's hard to know what causes something [TS]

01:00:04   to happen but it could be I feel like I've gotten lot doing stuff with in [TS]

01:00:08   stochastic is actually in pretty sore knee then updated this point but [TS]

01:00:12   obviously it feels pretty trivial [TS]

01:00:14   it'll be they'll be doing some change and I'll just go out and white apple I [TS]

01:00:23   just get that that's the thing I get a couple times a week to see eye-to-eye a [TS]

01:00:27   couple of times a week I would complain about I've seen it a handful of times [TS]

01:00:31   did that very much at all with the for us over and it's a weird thing where it [TS]

01:00:36   doesn't seem to be a full reboot either half crashes people are talking about [TS]

01:00:42   yeah I've gotten ones where it seems to just boy are you ready for this key [TS]

01:00:48   ready for me to reveal how dumb I am [TS]

01:00:50   it doesn't feel like it's something very low in the stack the crash if you like [TS]

01:00:53   maybe the interface crashed but it didn't go all the way down I think that [TS]

01:00:58   that's probably the springboard ok it's like when you click Clear something like [TS]

01:01:05   that I don't know you know it used to be that springboard which is the name that [TS]

01:01:08   nobody really needs to know what you have to be really good [TS]

01:01:12   but it was the app that runs the home screen but all the apps whenever you'd [TS]

01:01:17   launch an app were always a child process of springboard and then Mac OS [TS]

01:01:22   10 terms of the crash now is like the Windows Server ok gosh if you're going [TS]

01:01:28   to activity my me anything open if you go into activity monitor and find [TS]

01:01:32   Windows Server and then force quit everything goes away but I could be [TS]

01:01:38   wrong about this guy english is probably did you can email me as soon as he hears [TS]

01:01:43   the show and explain to me how I i this is purely I'm giving this to purely [TS]

01:01:47   anecdotal but you know there is there is some process that could crash and it [TS]

01:01:52   wouldn't bring the it's like you said it's not the whole stack be something [TS]

01:01:56   and iOS 7 who knows where it is I have every confidence that you see it a [TS]

01:02:00   couple times a week [TS]

01:02:01   well i i don't keep track of it but there are a lot of times where I'll do [TS]

01:02:05   something that seems pretty trivial but I'm not talking about like trying to do [TS]

01:02:10   something you know computational as far as I know it usually is making some [TS]

01:02:14   change in states like I bring it up and I'm gonna do something again with like [TS]

01:02:18   no forwarding or something like that or I anyway but but but i i agree with you [TS]

01:02:26   about the battery thing and it's i dont know it's funny how fast things change [TS]

01:02:32   it is really funny how fast we've gone from my flash has 2 p.m. and everything [TS]

01:02:37   to know like I i mean i just i can imagine what I I just have to say that [TS]

01:02:44   late for a normal person walking around I think it makes a huge difference [TS]

01:02:47   tonight have to recharge at four in the afternoon [TS]

01:02:50   yeah I think so too the only time I ever even come close with my iPhone 5s is if [TS]

01:02:56   I'm out of the house like somewhere and I'm using it a lot of you on the phone a [TS]

01:03:03   lot and on LTE and then it can you can still I can still run it down in a day [TS]

01:03:08   and also I mean it's I take a lot of precautions when I when I change my [TS]

01:03:15   environment I take a lot of precautions like you know the security for a silly [TS]

01:03:20   but I think it's worth I think people treat this tough way to lately [TS]

01:03:24   me it's what I learned like I haven't talked about a lot I can talk about it [TS]

01:03:30   now I learned a long time ago that you don't have a passcode on your phone and [TS]

01:03:34   a long time ago i didnt and I believe in you know what it might have been raising [TS]

01:03:40   you about your me.com password that I think you in san Diego's to raise you [TS]

01:03:43   guys about those I can't believe I found out now that the touch idea exist I'm [TS]

01:03:47   finding out how many people have never ever had a passcode on the phone I think [TS]

01:03:54   I think so much of a contest where I was she do something on and once and I like [TS]

01:04:00   I might my head was spinning at how easily you put in your password as I sit [TS]

01:04:04   down and let me install that sit down and concentrate with mine but but anyway [TS]

01:04:09   now that can be said a lot of people are admitting that they've never had that [TS]

01:04:12   and I just I don't understand people who do that I may have gone the first year [TS]

01:04:17   or so without a pass along I didn't know what to do and I never had a really no i [TS]

01:04:25   didnt have a Palm I had not a phone now I had a Palm Pilot [TS]

01:04:31   backward in like the eighteen forties had so many palm pilots I had a 45 I [TS]

01:04:38   loved him that that VIX the Palm Pre x-man the thing was amazing I have used [TS]

01:04:44   to pass code as long as I can remember and I never end and not because I got [TS]

01:04:48   burned but because I did you know I mean it's you know a Steve Jobs apparently [TS]

01:04:56   didn't use one that's the story the back story I read this was on Quora but it [TS]

01:05:05   seems you know so who knows take it with a grain of salt somebody could have just [TS]

01:05:08   been some guy making shit up but was somebody who said that they used to work [TS]

01:05:12   at Apple and [TS]

01:05:13   you know that this is like how to touch a deacon to be the gist of it is it [TS]

01:05:17   definitely goes back to Steve Jobs where he wanted a really cool unlocking for [TS]

01:05:26   the phone you had to have it locks and you can see it you can see it in the [TS]

01:05:29   Keno he's so every phone every phone ever smarter otherwise has had the same [TS]

01:05:34   way [TS]

01:05:34   have some way to keep from accidentally turning on your pocket pocket because [TS]

01:05:38   this is the first time anything like this that wasn't you know a physical [TS]

01:05:42   switch or something like that he was even tell he was so proud of that I can [TS]

01:05:46   imagine him then not winning a second thing that he had to do he was he was [TS]

01:05:50   you know it's one of those things whereas the hindsight goes and you know [TS]

01:05:54   the time passes and seized since he's dead and you know we look at him with a [TS]

01:05:59   little bit more detachment you know and and it's not quite as raw just thinking [TS]

01:06:06   about the guys you know that you know as we fade into the acceptance stage of the [TS]

01:06:13   fact that the guys dead certain things stand out to me watching his key nodes [TS]

01:06:17   and one of them and I've always thought this but as time goes on it even more [TS]

01:06:20   obvious it's so easy to see what he really cared about everybody's talked [TS]

01:06:26   about this and I see it too I said to have gone back I watched the iPad wanna [TS]

01:06:30   watch the iPhone line and you can just see him spend more time than is really [TS]

01:06:33   necessary like making things bring up and down or nicole is not like that and [TS]

01:06:39   the onion is genuinely excited that this thing the unlocking on the iPhone is [TS]

01:06:45   absolutely one of those things like the slide to unlock something that he spent [TS]

01:06:50   way more time on these been like as much time on that as he did on like email and [TS]

01:06:54   using it as a phone and adding a passcode ruined that you know i mean you [TS]

01:07:06   know typing the four digit number you know that didn't even get demo doing it [TS]

01:07:11   was there from the original thing but he didn't demo it and apparently he didn't [TS]

01:07:14   use it because he didn't want you know he actually cared about that experience [TS]

01:07:18   but there's a guy whose actual iPhone you know talk about a disaster if [TS]

01:07:23   somebody had [TS]

01:07:24   lost it or somebody stole it or something like that i mean you know but [TS]

01:07:28   also the i mean this is gonna sound so obvious but let's look at the Fairfax [TS]

01:07:32   when he came out with an iPhone this is the first one of these things that a lot [TS]

01:07:37   of people would have there been in 2007 there were not that many people that [TS]

01:07:44   were doing email on their phone there were believe it or not crazy audience [TS]

01:07:49   there are not that many people who were looking at the world wide web on their [TS]

01:07:53   phone I'm stating the obvious there were no applications for the iPhone at the [TS]

01:07:59   time there was not that much stuff to steal your iPhone there's not that much [TS]

01:08:03   stuff where you are already logged into something you can get all this data it's [TS]

01:08:07   it's a it's today it's in the last two years when you look at the number of [TS]

01:08:11   people i mean even people use Facebook or whatever and you're like in all that [TS]

01:08:16   stuff all the time this your apps and less using something like I use [TS]

01:08:19   GoodReader Dropbox these Apple Pro can't can and in my case do prompt me for a [TS]

01:08:23   password before gives me access to that stuff but you're not into everything all [TS]

01:08:28   the time [TS]

01:08:29   much more so than on your Mac it's all just laid bare so I can understand why [TS]

01:08:34   at the time that wasn't a big deal and that would be seen as just like a kind [TS]

01:08:37   of feature for nerds probably yeah let me ask you this he I i'm saying that [TS]

01:08:42   from what I understand those he you know to never have gone on and that the idea [TS]

01:08:47   was you know the problem that he commissioned and who knows maybe a [TS]

01:08:52   perfect example of you know where he's going to be missed it Apple is that his [TS]

01:08:57   dictate was ok figure out a way to make this secure but make it as cool as slide [TS]

01:09:03   to unlock and that's that's what it is which is it fair to say supply [TS]

01:09:09   constraint we think that's kind of a kind of there's nothing like the [TS]

01:09:14   bottleneck is the availability right why is it not on the new iPad or why am I [TS]

01:09:18   still taking so long to get you know michael says he was at the Apple Store [TS]

01:09:23   today and there's people lined up waiting for 5 S's [TS]

01:09:27   I don't know if that alone is it but could see well it could be because it [TS]

01:09:34   must not be a seven system on a chip because the iPad 2 you know and they're [TS]

01:09:41   they're making those in the iPhone is still constrained I don't know I think [TS]

01:09:46   yeah and and I've been told that it was hard enough to get it into one device [TS]

01:09:51   this year and and not just think in terms of the parts but in the [TS]

01:09:56   engineering to get it integrated quicker to me I mean I contradictory I don't [TS]

01:10:02   find it nearly as fast as you do I don't think it or or as dependable as I would [TS]

01:10:07   like I'm [TS]

01:10:08   I certainly I use it it's my primary way a lot of the time but it really feels [TS]

01:10:14   like about 20 percent of the time it even under what seems like pretty normal [TS]

01:10:18   conditions it doesn't get it I don't know why do you think it was good enough [TS]

01:10:21   to ship yeah mostly yeah I mean if you look at the if you take the engineering [TS]

01:10:28   diagram for our sake of all the people who I S device take a program multiple [TS]

01:10:33   subset subset that even though you can say that have passed and then the subset [TS]

01:10:40   inside of that I think it's definitely enough that especially with the [TS]

01:10:45   introduction of the iCloud sync is now they really are giving you enough rope [TS]

01:10:48   to hang yourself up till now they have not really made it that simple for you [TS]

01:10:53   like autofill was not on by default was it in the past it isn't like the it [TS]

01:11:00   isn't like they've you know I think they've been somewhat circumspect about [TS]

01:11:03   you know giving you that amount of rope to hang yourself but now they're really [TS]

01:11:07   saying hey we want you to use this iCloud keychain and so I think now you [TS]

01:11:11   do you have you have to put a coat on it now right if you use that no and I [TS]

01:11:15   actually got that wrong I was [TS]

01:11:18   they make it seem like you do but there is a way that if you actually read every [TS]

01:11:23   word on this screen that you can turn on iCloud keychain sinking and not have a [TS]

01:11:29   passcode you have to [TS]

01:11:31   really pay attention to the small print as you can figure it and if you just go [TS]

01:11:37   if you threw that first run setup and then subsequently if you go into [TS]

01:11:43   settings I think if you turn off the pass code but still have iCloud [TS]

01:11:47   keychains gives you like a pretty dire warning like are you sure this means [TS]

01:11:53   anybody who picks up your phone is gonna have access to your keychain but they'll [TS]

01:11:57   let you do it [TS]

01:11:58   wow did your phone nearby ok for a second time you can answer this sucks [TS]

01:12:08   Settings General touch I D and pass code then enter your code to you under [TS]

01:12:19   require passcode do you have any choice except immediately on yours [TS]

01:12:23   234 ok what and when you click art has slowed immediately give you choices ok [TS]

01:12:33   this is part of the frustration is forever having to touch idea now because [TS]

01:12:37   it's constantly making me log back in it seems like you know what you know me [TS]

01:12:41   I'ma little think it seems like I stay logged in longer if I've done the [TS]

01:12:45   numerical but pretty much feel like everytime I turn it off if you touch it [TS]

01:12:49   touch I D I guess this would indicate that that's the case I feel like you've [TS]

01:12:53   just done a magic trick on me though I feel like that used to be the first you [TS]

01:12:57   know I feel like I had it I used to have an option there if I i'm i'm not as you [TS]

01:13:05   know I am NOT a technologist but it strikes me that if there's a bit there [TS]

01:13:09   if there's a preference should be something besides the single one thats [TS]

01:13:13   checked can you turn off immediate simple basket hid em clicking [TS]

01:13:21   ok maybe it's something that's a constraint of what I've got my I have a [TS]

01:13:28   lock on two minutes but I recently changed to five minutes [TS]

01:13:31   good luck on my iPad I can change it to but that doesn't have such I D so if if [TS]

01:13:41   you have touched a D you have to lock immediately they did it wasn't like I [TS]

01:13:46   think they've changed that in in in the system I'm sure one of your listeners [TS]

01:13:51   will tell you but somebody explain this to its ironic that is that actually does [TS]

01:13:55   make it feel a little crazier now because it used to be counseled people [TS]

01:13:59   in the past philadelphia thomas like first of all he struck me crazy I would [TS]

01:14:04   come visit my sister and she has an iPad she's in the kitchen for recipes and I [TS]

01:14:08   don't do this I think she has it set to not auto phrase it doesn't turn off like [TS]

01:14:17   we're having dinner and I come back twenty minutes later it still on and [TS]

01:14:20   hundred-percent brightness and I don't know this I get a Syracuse like can you [TS]

01:14:25   do this to me is better for you if you turn it down like 20 percent is still [TS]

01:14:31   gonna be like your watch sandy uses phone is entire faces illuminated the [TS]

01:14:35   brightness all the way up to help her with that and so I would I would always [TS]

01:14:41   say to people is well how about this like why don't you have your i mean [TS]

01:14:44   several things several factors in play here why don't you at least set your [TS]

01:14:49   house look past could then send it to the highest setting so at the very least [TS]

01:14:53   you know any more hours if you is that what it is you're kidding but I i would [TS]

01:15:00   i would not do that long but I mean that way if you have left in a restaurant or [TS]

01:15:04   something at least you've got a chance I do that with my iPad and then when I [TS]

01:15:09   leave if I try to think about it travel on an airplane then I changed the iPad [TS]

01:15:15   25 minute change everything to immediately if I if I know that I'm [TS]

01:15:20   going somewhere and see the show off and I don't leave my block but I i changes [TS]

01:15:25   everything to me because I mean to me it's worth it it's it's weird I mean [TS]

01:15:31   idea from a few shows ago who was on with I still want this I want it so that [TS]

01:15:36   home on the network first time I verified the passcode then it'll stay [TS]

01:15:43   unlocked until I leave the house with the device I I think it is here that I [TS]

01:15:48   totally agree but I'm reminder of WordPress and I've I think I still have [TS]

01:15:55   your files WordPress still how he said she's driving me bananas it even when it [TS]

01:16:00   got really good and they did that beautiful redesign years ago really [TS]

01:16:05   clean everything up as the auto update the plugins and actually I ask Matt [TS]

01:16:11   about this one time at a conference and I didn't you know get a satisfactory [TS]

01:16:16   answer my feeling is litigation religiousness responsibility rate like [TS]

01:16:21   if you had something even like Criner anarchism lunch D running that would [TS]

01:16:25   like you know people to the top people do this with their Linux installs there [TS]

01:16:30   there are certain kinds of things that you can automate like today we can [TS]

01:16:34   automate app updates I wonder fact that updates would be automated if everything [TS]

01:16:39   were in sandboxed right in this instance as signs of field but I wonder if they [TS]

01:16:44   don't want to give you that much rope you know anywhere like you know it seems [TS]

01:16:50   like something that would be extremely easy to deal if I'm on a known wi-fi [TS]

01:16:54   network right one of the ones rides you know I've said to auto login or whatever [TS]

01:17:00   if I'm on any of these wi-fi networks at the very least or if I'm at the [TS]

01:17:03   proximity near home or near work that you understand with this phone what some [TS]

01:17:08   luckily he logged in [TS]

01:17:09   yeah that doesn't seem that difficult what why do you think you can get this [TS]

01:17:16   thing up and down all day long I honestly don't know I and I thought [TS]

01:17:20   maybe when I spoke about it on the show that maybe somebody who'd listen and and [TS]

01:17:25   who knew what the hole in the argument that I'm missing that's what I feel I [TS]

01:17:29   just feel like there must be something up some use case I'm overlooking that [TS]

01:17:34   that would that would make that a bad idea and I figured somebody would [TS]

01:17:37   pointed out to me but nobody did so I don't know well you know think about how [TS]

01:17:41   reminders work with leaving and arriving there's it seems like and with that [TS]

01:17:46   background updates [TS]

01:17:48   you know that's energy consumption by making you have the location awareness [TS]

01:17:53   on I don't know well I mean it's no different than if you were like [TS]

01:17:56   searching for a wi-fi network except in this case here if you look it was [TS]

01:18:00   looking for I like to assume I know he doesn't like to assume that John [TS]

01:18:04   Siracusa here's everything I say it's what keeps you from saying even stupider [TS]

01:18:09   stuff you know at the event that we're looking for here is I have not been [TS]

01:18:16   connected to a known wi-fi network for any minutes [TS]

01:18:21   yeah and at that point so you know at that point when you're off there even if [TS]

01:18:25   you say like five minutes so you live for things like the internet going down [TS]

01:18:28   but even still I forget it let's say you have to be connected but leave me logged [TS]

01:18:32   and I think that seems very sensible to me I won't take a break I want to thank [TS]

01:18:38   our next month sir are good friends longtime sponsors of the show [TS]

01:18:42   mail route you could say mail route I say mail route here's their pitch are [TS]

01:18:48   you in charge of email for your domain for your company have you been dumped by [TS]

01:18:53   Postini being strong-armed under Google Apps for office 365 forget about this [TS]

01:18:59   case that's their garbage you want me around dead it's the best solution and I [TS]

01:19:05   D person can pick for spam and virus filtering or email it's really easy you [TS]

01:19:10   go to mail route dotnet request a trial could try it for free check it out [TS]

01:19:17   before you pay you change your a max records for your domain to point to them [TS]

01:19:21   your mail goes to them first then it gets forwarded on to your mail server [TS]

01:19:25   and that's it you're done no more spam viruses get filtered out of the [TS]

01:19:32   attachments to everybody on your domain it's that simple [TS]

01:19:35   not hardware that you control software that you install its just a service and [TS]

01:19:41   their filters the filters that they use are updated constantly so like when the [TS]

01:19:45   spammers pick up new tricks [TS]

01:19:47   they're on top of it it's it's a service that written by email nerds for [TS]

01:19:56   they have an API if you want to you know connect to their stuff and configure [TS]

01:20:02   account you want to write scripts that do stuff like that for adding users [TS]

01:20:05   controlling users have a great knowledge base where they explained everything if [TS]

01:20:13   you're a nerd for email you really gotta check out around because there'd it's [TS]

01:20:17   it's just a great service so many people [TS]

01:20:22   listeners of the show me that you know that they've signed up and they just [TS]

01:20:27   cant believe how much easier to control the spam and virus filtering for their [TS]

01:20:32   domain so go to mail route dotnet and sign up free just check it out for free [TS]

01:20:38   and you won't have to pay once you see how great words my thanks to the great [TS]

01:20:46   service to people in the mail around especially in the air I still say [TS]

01:20:52   there's a first time for a couple weeks ago maltz was on the show and we were [TS]

01:20:55   talking on Nov somehow got talking about making our own liquor and present I said [TS]

01:21:02   I and i said im a break in a conversation and I said and speaking of [TS]

01:21:09   prison let me tell you about Melrose and just went from there and then at the end [TS]

01:21:13   of the show I really did I just thought I don't know about that I find that [TS]

01:21:18   funny but you know it just you know there's a lot of dough to sponsor the [TS]

01:21:23   show I don't know and then I got but I didn't I left it and I don't give in to [TS]

01:21:27   you never know you you really never know what if this is the case but what if [TS]

01:21:35   like their CMO leg had both like a record and was a recovering alcoholic I [TS]

01:21:44   was there also little bit of a paranoiac like that might really not come across [TS]

01:21:48   well but I gotta did I got an email from them [TS]

01:21:51   them and they loved it and that they wanted me to think of other funny things [TS]

01:21:55   like that to say to introduce them to keep her to take a prisoner joke like [TS]

01:22:06   that you know it all at once we're talking about scheduling for scheduling [TS]

01:22:18   couple that's a long line you know what I this is the thing I linked to it today [TS]

01:22:23   on during for about this is on Friday the 15th I don't know when the shows [TS]

01:22:27   that it's 30 by 30 that's a little sub brand of ESPN short 12 minute short film [TS]

01:22:34   about a husband and wife duo stevensons who for 20 they don't do it anymore [TS]

01:22:40   apparently lost the game but for 25 years they're the ones who made the [TS]

01:22:46   entire major league baseball schedule which is it there's 30 teams each team [TS]

01:22:52   plays 262 games but I think it's 2400 total games a year and it's one of those [TS]

01:23:02   things were in the back of my mind I've always known it must be a complicated [TS]

01:23:05   problem because there's things like maybe especially in the era when they [TS]

01:23:15   when they were setting the schedule there are a lot of teams that shared a [TS]

01:23:18   stadium with the football team and so once football season starts in september [TS]

01:23:21   you know the Phillies can play on Sunday September 7th because the Eagles are [TS]

01:23:28   playing and I don't know can they play on Monday even because maybe it takes [TS]

01:23:33   more than a day to turn field back to a baseball field and the pope is coming to [TS]

01:23:39   Los Angeles and that's having one that was the best line in the video [TS]

01:23:45   know who wins the Dodgers Dodgers in the pope both on Dodger Stadium on the same [TS]

01:23:50   day hope the pope one what you always know there's somebody has to solve this [TS]

01:23:57   problem and then there was this great little short film about here's the [TS]

01:24:03   people who did give them the [TS]

01:24:04   the punch line is that even though they were computer people from back in the [TS]

01:24:09   day it do a paper yeah they scheduled the entire thing with paper and in just [TS]

01:24:15   because it gives me such my heart skips a beat when I think about any one of [TS]

01:24:20   these factors think about think about the about travel think about as you saw [TS]

01:24:24   its a switching over between it being football baseball thing about having two [TS]

01:24:27   teams that can play on the same night think about holidays they were thrown [TS]

01:24:32   out I think about like cal ripken be at home for the when he plays his [TS]

01:24:36   record-breaking mangueira you know right [TS]

01:24:39   holidays that just the travel part alone is bananas enough but to do all of that [TS]

01:24:46   and watched what are they really just did this with some paper and pen and [TS]

01:24:52   some columns and rows was just staggering and the result and had the [TS]

01:24:59   you know they kept all that which is a great reason makes me feel good about [TS]

01:25:03   all the packrat stuff I've got it if you didn't know what it was I don't take I [TS]

01:25:11   think it might take you a very long time to have someone just plopped their paper [TS]

01:25:15   in front of you what what is this I would be like I don't know it looks like [TS]

01:25:21   typical ago [TS]

01:25:21   compulsive cyclic maybe this is BM's maybe it's the start they were stars [TS]

01:25:26   that I could count or something it looks really crazy glasses of water you drunk [TS]

01:25:31   in a day but also the thing that makes it wonderful this this couple is so [TS]

01:25:36   charming there's third they're obviously really loved each other been together [TS]

01:25:39   forever grateful to other kid wearing a Star Trek sure but but when they were [TS]

01:25:46   talking I was reminded of the scenes in when Harry Met Sally when they cut away [TS]

01:25:50   and show an old couple talking about their relationship and they finished but [TS]

01:25:55   they're two very different people which part first thing they grabbed me was [TS]

01:25:58   like she's kind of the brains and he's the heart but she's the one who has this [TS]

01:26:03   computational abilities she's the puzzle solver [TS]

01:26:06   and he's the architect and the guy in the baseball fan who goes like well no [TS]

01:26:09   you wouldn't look at it this way because of these reasons which sometimes a [TS]

01:26:16   little inscrutable her [TS]

01:26:17   made them great was it wasn't a simple a bonehead could write a really stupid [TS]

01:26:22   computer program for doing this but it's all of those exceptions that make it [TS]

01:26:26   difficult and the exceptions are numerous you know I started thinking [TS]

01:26:30   about how you would write a program like this industry almost nothing but [TS]

01:26:32   exceptions the basic parts and no brainer anybody could do that but it's [TS]

01:26:37   it is the stuff like the amount of travel in the stadium sharing like in [TS]

01:26:42   the letters they get at the beginning of the season to begin the scheduling from [TS]

01:26:48   places that are like what we want to be out of town and during this event rate [TS]

01:26:53   right when they were never like you know when this religious convention comes to [TS]

01:26:57   town we want to be gone it's fascinating right and they had you know and and [TS]

01:27:05   somebody would say they are one example was that one team said hey we haven't [TS]

01:27:13   had a homestand on july fourth in five years you know we want to sell extra [TS]

01:27:18   tickets to have a fireworks show you know and and and the woman new instances [TS]

01:27:24   I wrong two years ago ended July 5th homestand [TS]

01:27:27   homes but they would just say stuff like that like the clubs have been you know [TS]

01:27:31   yeah I mean a lot of a Grand I guess is the whole purpose of their relationship [TS]

01:27:36   but also just thinking about on the face of it that should be in my wheelhouse [TS]

01:27:41   because it's about scheduling in paper but also it's about dealing with people [TS]

01:27:45   and relationships and the fact that she said something interesting that her [TS]

01:27:49   husband said something along the lines of you know it you couldn't nobody could [TS]

01:27:54   go into a meeting with the people and think and talk at the same time so one [TS]

01:27:58   of us thinks and the other one talks and that incidents yet she because she is [TS]

01:28:04   the moment the head for figures she's the one who could immediately for pull [TS]

01:28:07   up the data and holding her hand showed that you had a July 4th two years ago [TS]

01:28:13   but the heat was I got the sense that he was the one who had more of the passion [TS]

01:28:18   for the game and so he was able to introduce more thinking that would [TS]

01:28:23   probably be agreeable to people interested how baseball people think I [TS]

01:28:28   think so more or less yeah but a fascinating story ended me it's one of [TS]

01:28:32   those things where it's like that who else has a job like that i mean almost [TS]

01:28:39   nobody in the world right I mean like the NBA basketball schedule is a little [TS]

01:28:44   similar they play 82 games a year in the NFL schedule football schedule is easy [TS]

01:28:52   by comparison it's only on Sundays and there's only 16 regular-season games a [TS]

01:28:56   year now I'm not saying now somewhere out there there's the guy who does the [TS]

01:28:59   NFL season and you know I'm sure you can even compare in India including things [TS]

01:29:05   like interleague play like think about oh by the way interleague play like [TS]

01:29:09   that's incredible to think about like the complexity at least in my mind that [TS]

01:29:13   I'm naive much closer to him than her in terms of the way I think about the world [TS]

01:29:17   but that the number of [TS]

01:29:20   started to get value the program here not me but like what I've done a little [TS]

01:29:23   bit of program in the past I mean I would just think about how you approach [TS]

01:29:27   a problem like that computationally and assemblies paper does seem better suited [TS]

01:29:31   to it because it's all about asking this right question has been forever [TS]

01:29:36   writing the program for this and if it doesn't take into account what's really [TS]

01:29:40   important about all of this stuff then it's just gonna become a whole slew of [TS]

01:29:43   exceptions it seems like yeah totally I think that it's you know it's it's just [TS]

01:29:52   interesting cuz its to me it you've always almost there but there's that's [TS]

01:29:55   tough job making it back but but you know there's going to be [TS]

01:29:55   tough job making it back but but you know there's going to be [TS]

01:30:00   be one there's going to be a baseball schedule every year so it's easy enough [TS]

01:30:04   to think whilst somehow it gets taken care of ya I don't get the sense of who [TS]

01:30:08   they were I guess they work for major league baseball right input from these [TS]

01:30:13   other people so it's a part of it also has a project management type III like [TS]

01:30:17   thinking about like well who did they have to say yes or no to who they have [TS]

01:30:20   to like ultimately please and what kind of stuff could they can certainly able [TS]

01:30:24   to come up with the craziest things in the world like oh you know we have to [TS]

01:30:27   back the second night of this three-night stand you know we're having [TS]

01:30:30   a baseball bat giveaway night and so we have to make sure that during rainy [TS]

01:30:33   season I mean I'm sure if everybody had their druthers they'd be asking all [TS]

01:30:36   kinds of crazy stuff yeah I wonder what other kind of jobs are out there that I [TS]

01:30:41   like that one off nobody else does anything like it sort of gig I am [TS]

01:30:47   fascinated by job like that though they were not mentioning is worth mentioning [TS]

01:30:50   is that yes they did the starting line 82 or some like this is going to do it [TS]

01:30:55   again with paper but also it was it really was just the two of them working [TS]

01:31:01   from their home [TS]

01:31:02   yeah you getting this like you're talking about the scheduling of all of [TS]

01:31:06   how many games 2400 and some every how they say how many million people see a [TS]

01:31:12   baseball game you know some ridiculous number million Nicholas right about the [TS]

01:31:17   revenue that's involved in huge amounts of money it's it's in it there are due [TS]

01:31:23   its I'm always interested to run into people who do something like that but [TS]

01:31:31   the to meet people who have established themselves in some kind of industry [TS]

01:31:37   where maybe probably against all fade like they've ended up being the go-to [TS]

01:31:41   person for that kind of thing I'm fascinated by jobs like that is another [TS]

01:31:46   great part of that thing where they said that the guy said that the one year in a [TS]

01:31:52   baseball starts at beginning of [TS]

01:31:54   April and I guess there was a good biggies east coast blizzard and I don't [TS]

01:32:00   know Baltimore Philly New York Boston all got hit by snow can play baseball in [TS]

01:32:05   the snow and all these teams were at home to open the season [TS]

01:32:09   New York and Philly and Baltimore and and he said like anybody who's the idiot [TS]

01:32:14   and put all these teams at home you know when we could you can get so now and [TS]

01:32:19   then that same year it was like all these great pennant races were the teams [TS]

01:32:24   that were in contention roth just happened to be playing each other at the [TS]

01:32:27   in the last games of the season and it was like who's the genius who put this [TS]

01:32:31   together this is brilliant when they would had no idea about the factors yeah [TS]

01:32:37   yeah it makes me feel too guilty though about how hard it is for me to get [TS]

01:32:43   anything scheduled but I think it's like watching a documentary about you know [TS]

01:32:49   you gotta put on 1978 fall NBC schedule together and they like how the cards up [TS]

01:32:53   on the wall and stuff like that just like the ultimate tile game amy has said [TS]

01:33:00   I just think Jones goes to the dentist like every six months and she said that [TS]

01:33:05   it feels as though our entire life revolves around taking Jonas to the [TS]

01:33:09   dentist and it's just once every six months and it's just 30 minutes you know [TS]

01:33:16   get your teeth cleaned and checked for cavities but somehow doing that twice a [TS]

01:33:21   year [TS]

01:33:22   feels like an incredible you know when I don't know its schools out till three [TS]

01:33:28   o'clock I don't know I feel that we have all kinds of stuff now as they get older [TS]

01:33:32   and time goes a lot faster I feel like I'm I've always liked [TS]

01:33:35   I think I've always just paid the cable bill I've always just paid the electric [TS]

01:33:40   to PG&E bill and pulling you can have gotten another one of these so fast but [TS]

01:33:47   I think that's part of the tennis thing is it not only feels like I can't [TS]

01:33:50   believe it's it's it is a combination of I can't believe it's already time again [TS]

01:33:54   because be it really feels like I just did this and it's getting closer and [TS]

01:33:59   closer together i mean it but of course then you get stuff like that we just we [TS]

01:34:02   just it's like PBS or magazines were like god forbid [TS]

01:34:07   you go and give some apts cause you're gonna be re-upping constantly for the [TS]

01:34:11   rest of your life you know what we just joined the exploratorium museum here in [TS]

01:34:17   town in like we're already getting like notices for Lake don't want to expire [TS]

01:34:21   you get those my wife on the liberal sucker list she's getting busted pallets [TS]

01:34:26   and you know building bridges in vietnam like she's she's getting all the time [TS]

01:34:32   Please Touch Museum here in Philadelphia think we've been fortunate yeah don't [TS]

01:34:42   seem people chunk oh yeah yeah you know it's a good sentiment I'm not quite sure [TS]

01:34:48   what would better name would be in the ideas that it is not you know it take [TS]

01:34:52   your kids and they're gonna be able to touch that they're not going to be you [TS]

01:34:55   know looking cool things and don't touch the council and is is more imp parlance [TS]

01:35:00   but [TS]

01:35:00   Please Please Touch as a nice Scout leader feeling I think it's I think I [TS]

01:35:07   think that it's probably one of the things I i dont know when the Please [TS]

01:35:09   Touch Museum was founded but I'm guessing it's a bit quite a while ago at [TS]

01:35:14   a time when I was so it goes way back ok that makes I think maybe we weren't is [TS]

01:35:19   cognizant of that connotation of little children much they like you they [TS]

01:35:30   probably would have come up with a new name is exploring said his welcoming lap [TS]

01:35:34   little boy my whole idea of Philadelphia's just upside down always [TS]

01:35:41   need as recruited City definitely Its a really is it really that bad is it any [TS]

01:35:48   worse in the big city [TS]

01:35:50   honestly don't know I guess the other way they look all big cities or exceed [TS]

01:35:54   its not like that said Canada right but now here's a story just came out on the [TS]

01:36:02   news this week here at local news and you know [TS]

01:36:07   I'm sure this sort of thing happens all the time just caught my eye was a city [TS]

01:36:10   city council meeting right in the heart of Center City Philadelphia right now [TS]

01:36:16   right in the middle [TS]

01:36:17   couldn't be better real estate there's a there was a fire is a long story and [TS]

01:36:24   this place right next to City Hall back in like nineteen ninety or ninety one it [TS]

01:36:28   was called one Meridian Plaza huge skyscraper big one terrible fire gutted [TS]

01:36:35   the building I mean I got dat shirts a great Wikipedia entry was a fire that [TS]

01:36:41   ruined a massive skyscraper and then like the you know well you think well [TS]

01:36:47   your insurance will take care of that [TS]

01:36:50   well guess what insurance companies don't like to replace entire massive [TS]

01:36:55   skyscrapers and so for all of my college years when I was at Drexel here in [TS]

01:37:01   Philly that building that burned out husks of a skyscraper remained a [TS]

01:37:07   burned-out husk of a skyscraper just sitting there on prime real estate [TS]

01:37:11   because you know legal hassles over whether the insurance really covered I [TS]

01:37:16   can't redo it can tear it down it's just the right there and it took forever and [TS]

01:37:20   it's you know and it's one of those things where I feel like maybe you know [TS]

01:37:23   in New York stuff just happens somebody would just not the damn thing down to [TS]

01:37:26   rebuild their anyway it's eventually got taking care of part of that plot is now [TS]

01:37:34   big high-rise condominiums part of the ritz-carlton hotels I don't know if you [TS]

01:37:43   can find a live at the ritz-carlton residences yeah and the other part of it [TS]

01:37:52   is a parking lot I mean not like a parking garage it's just a parking lot [TS]

01:37:58   you know and it's one of those things like it new york there are no in [TS]

01:38:01   Manhattan there are no parking lots that take up real estate like that it's you [TS]

01:38:05   know [TS]

01:38:06   and so there's a proposal to build a dike the Philadelphia W W Hotel in [TS]

01:38:13   philadelphia and it's you know if there were to be such a thing as aw in [TS]

01:38:17   philadelphia it's exactly where it should be [TS]

01:38:20   you don't have to know fill it at 15th and chestnut and if you don't know [TS]

01:38:24   philadelphia just imagine you know where swanky W Hotel should go in a city in a [TS]

01:38:29   trench ago you would think well that's a no-brainer lets you know how could it [TS]

01:38:35   not be better for the city to have a nice hotel there than a parking lot so [TS]

01:38:43   anyway long story short guess who's opposed to the building of this hotel is [TS]

01:38:49   in another hotel chain a bunch of other hotels and it and keep the unique [TS]

01:38:55   history and character of the neighborhood right and it's because [TS]

01:39:00   there's some kind of tax abatement thing and you know that this is not the right [TS]

01:39:05   time for the city to give a tax break to a new hotel except that every other [TS]

01:39:09   hotel whose representatives spoke out about it got the exact same sort of tax [TS]

01:39:14   abatement when they built their hotels or turned whatever building you there [TS]

01:39:19   hotel used to be into a hotel we all got the same deal everybody gets it and it [TS]

01:39:23   just seems crazy to me that it was in this did this is the thing is it was [TS]

01:39:26   like for our city council meeting you know and it was contentious yelling and [TS]

01:39:31   stuff like that and I just thought like I can't believe that took four hours for [TS]

01:39:35   you to listen to other hotel people complain about a new hotel yeah I [TS]

01:39:41   couldn't i couldn't I could have nothing to do with that sort of I just couldn't [TS]

01:39:47   have produced and to do that [TS]

01:39:49   I couldn't it would be difficult I would I would have to jump up and scream i [TS]

01:39:54   feel like im taking crazy pills that I couldn't be I couldn't run part of the [TS]

01:39:59   same epoxy I'm glad that I have a job that does not require going in front of [TS]

01:40:05   City Council and literally have a job there are so many things about [TS]

01:40:09   situations like that you know think about the presentations John can you [TS]

01:40:13   imagine the presentations that you have to look at when you have a child [TS]

01:40:19   people just calling this a go by the way we're having a meeting I went ahead and [TS]

01:40:24   put it on your exchange calendar for you so we're gonna come there should be some [TS]

01:40:29   presentations where they can be about you find out when you get there could [TS]

01:40:33   you imagine if somebody else could put stuff on your counter can you imagine if [TS]

01:40:37   somebody else could just put stuff on your calendar [TS]

01:40:39   imagine waking up I mean like 11 you get up at 11 you look at your calendar and [TS]

01:40:44   their stuff on there that you didn't put on there it's really feel haunted to me [TS]

01:40:48   it would it would be like finding poop in my sort of who's been in here what [TS]

01:40:55   was happening when it was happening I don't do this anyway it's good movie [TS]

01:40:59   really good movie if anything he would tell me about how do I speak in a good [TS]

01:41:06   presentations I gotta tell me too I want to tell you this podcast our final [TS]

01:41:11   sponsor and I think an Event Apart an Event Apart is the design conference for [TS]

01:41:17   people who make websites the one design conference and front-end development [TS]

01:41:22   conference that you don't wanna miss because year after year an Event Apart [TS]

01:41:27   is the place where Grand Prix groundbreaking technology is is brought [TS]

01:41:32   to the front they have events all over the country [TS]

01:41:39   go to their website check it out you'll see them upcoming workshop in San [TS]

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01:41:46   they have full events in Atlanta Seattle Boston San Diego washingtonDC and more [TS]

01:41:53   great shows all throughout the year now it's founded by web visionaries and [TS]

01:42:01   friends of the show both Eric Meyer jeffries ailment [TS]

01:42:05   mired may be the preeminent expert on CSS and and CSS standards in the world [TS]

01:42:12   Jeffrey Feltman designer writer blogger extraordinaire had of the happy cog [TS]

01:42:18   studio great guys but that's not just them it is an all-star lineup every time [TS]

01:42:24   every speaker at an Event Apart is just great I've seen a lot of these guys [TS]

01:42:29   speak I've been to an Event Apart think at least three times always great and [TS]

01:42:35   the year after year it's always knew they have some great speakers lined up [TS]

01:42:40   for 2014 check it out on their website and see the line of herself and I just [TS]

01:42:46   can't say enough about what a great show these guys put on always a good thing [TS]

01:42:51   you always have good food cooking breakfast good swag how do you find out [TS]

01:42:59   more for cities for schedules for tickets and more israeli ago an Event [TS]

01:43:05   Apart dot com slash talk show but that code at the end that / talk show and no [TS]

01:43:12   no you're coming there from the show great conference I've been to several [TS]

01:43:17   conferences over the years and have never been anything less than impressed [TS]

01:43:23   by everything both the speakers and quality of the actual show itself they [TS]

01:43:27   even give you really cool swag to walk away with great matches everything good [TS]

01:43:34   stuff you can [TS]

01:43:36   the way you can you really can this if this is true [TS]

01:43:41   hour ago you said some about location location location for real estate people [TS]

01:43:48   say you can't judge a book by its cover that's actually false I think you can do [TS]

01:43:52   it you can come pretty close to judging by their cover good book usually has a [TS]

01:43:57   good cover you know you can do with conferences you can judge him by the [TS]

01:44:00   badge the name badge an Event Apart has a major cause I I think it's a sign that [TS]

01:44:07   if if you take the time to design a good badge it it's a sign that every detail [TS]

01:44:16   is planned out just as well [TS]

01:44:18   Gladwell things to blink turns out to be the new Malcolm Gladwell book did not [TS]

01:44:25   big fans huge old brother let's save that for the next one [TS]

01:44:31   no I haven't I haven't I i have been from a certain remove I've been reading [TS]

01:44:38   enjoying a been reading he becomes of other people who are starting to realize [TS]

01:44:44   that he's a little is a very gifted writer you know john is a very very [TS]

01:44:50   gifted writer good storyteller good writer sure he don't use that the [TS]

01:44:59   problem could had 20 you can look at that guy Canada again Canada is a [TS]

01:45:08   Canadian I didn't know that oh yeah he could look like that down here he can me [TS]

01:45:12   apart Lisa consulting speaking terms our member in summary he is he is a member [TS]

01:45:31   Greg anybody you go out speaking at speaking hard so you get paper he gets [TS]

01:45:34   paid a lot to speak he's like look up there with bill clinton in terms now [TS]

01:45:39   he's like his case here [TS]

01:45:41   speaker [TS]

01:45:42   yeah it's it's a lot to get into but he's a he's a very good storyteller gets [TS]

01:45:47   its see he can be a bit of a frustrating character but but he's he sure is a good [TS]

01:45:52   writer I think that I i dont feel strongly either way about him I like I [TS]

01:45:58   don't go out of my way to buy these books I've read at least one of them [TS]

01:46:03   which one I do think that there's something to the to the charge that he's [TS]

01:46:08   he's he's perhaps falling into doing Martin Malcolm Gladwell I'll say that [TS]

01:46:15   earlier you know no idea but earlier you stop reading his books the more you will [TS]

01:46:20   continue to enjoy the ones you've read so I think I think the credulity gets [TS]

01:46:27   trained more and more with each new title cuz you run out of you run out of [TS]

01:46:32   things to will not run out but I mean you have to have a certain level of [TS]

01:46:35   again we should be a separate show but it's you know it's a long time before I [TS]

01:46:41   should say thank god he's a good writer very good story the 10,000 hours things [TS]

01:46:46   got me and that made that's one that I did what about people who practice for [TS]

01:46:51   $14,000 and still suck you know it to me the 10,000 hours one came dangerously [TS]

01:47:06   close to being a very very very well done parody of a Malcolm Gladwell si no [TS]

01:47:14   argument yet totally it but my problem is that seriously I do think he's a good [TS]

01:47:20   writer [TS]

01:47:21   the frustrating part is that he when he says something and I don't agree with [TS]

01:47:27   what he saying and what he's saying makes a lot of sense but if you ever [TS]

01:47:30   asked him to show his math I think there will be a lot of problems and the [TS]

01:47:34   problem is if you're a science if you're ostensibly a science or social science [TS]

01:47:37   writer I think you have an obligation to the the source material and I just I'm [TS]

01:47:43   not my friends who is statisticians and scientists have made it clear that he [TS]

01:47:49   doesn't always do his math [TS]

01:47:50   yeah the 10,000 hours thing is is just like my just doesn't make sense to me [TS]

01:47:55   and say he holds up the Beatles as an example because they played a lot of you [TS]

01:47:59   know played nightly gigs and some shadow bar in Germany or something but every [TS]

01:48:05   band plays nightly gigs in shithole bars all around you know me like there was [TS]

01:48:12   something about that and they did a sample of the Beatles and maybe you know [TS]

01:48:15   just telling you marilyn what you want to hear but I don't know about that were [TS]

01:48:19   made it sound like like the Beatles had this 1 weird thing that was different [TS]

01:48:24   from everybody else which is that they played every night in a shitty bar and [TS]

01:48:28   it's like now he's got a real I think he has a reality distortion field to [TS]

01:48:33   Christie run for his money because when you're reading what he's writing you [TS]

01:48:37   like yes yes your fist and he is the original turns out guy what turns out [TS]

01:48:43   the $10,000 is a magic number one they ok we'll how did it turn out that way [TS]

01:48:48   what what what you know he take something that's conventional wisdom its [TS]

01:48:52   basic problem of somebody who has a bachelor's degree like having something [TS]

01:48:55   they can bring up at a cocktail party that makes them seem like they're like [TS]

01:48:58   they've got a little more information than somebody else and you know and his [TS]

01:49:02   entire culture of needing to undo the conventional wisdom on things by showing [TS]

01:49:09   you something [TS]

01:49:10   surprisingly obvious that nobody else guys and you know the people who do the [TS]

01:49:15   actual crime doing work that leads to important scientific discoveries in [TS]

01:49:20   social science discoveries the grinding work behind that does not lead to that [TS]

01:49:24   many turns out things unless you really cherry pick from the information that's [TS]

01:49:28   available it's it's just it doesn't happen in the problem is now that's [TS]

01:49:33   begun to poison the well there are a lot of places now where you gotta have turns [TS]

01:49:37   out results you gotta write something you go to publish something that's gonna [TS]

01:49:39   show up on some New York Times fog because that's that's where the [TS]

01:49:44   attention is now you know I don't know enough to say but I just four years it's [TS]

01:49:49   something that needed me I tried to explain my own joke but you know with [TS]

01:49:53   him and [TS]

01:49:54   later with general error and folks like that there's a guy there's a guy on [TS]

01:49:59   morning edition rate who's who has a ready to just super radio he's he's got [TS]

01:50:07   all kinds of surprising results from the field of social science every week and [TS]

01:50:11   it's it's just crazy like you know what your area of expertise is what your [TS]

01:50:17   background is in which you know well what she knows hard difficult about [TS]

01:50:20   discipline I think anybody who comes up to say anybody with the actual [TS]

01:50:26   background that i dont have in science in the social sciences any of these [TS]

01:50:30   natural sciences any of these things to people who come up and say you know what [TS]

01:50:32   this is really kind of oversimplified they get accused of having sour grapes [TS]

01:50:38   because the the great wonderful everybody's envious among Gladwell in [TS]

01:50:42   his successes and then he starts you know kind of pooh-poohing that stuff by [TS]

01:50:47   saying you know that he's ready for a popular audience and stuff like that but [TS]

01:50:51   like to me if you're not getting the I'm not a scientist like I need somebody to [TS]

01:50:55   get the stuff right for me and I think it's it's just something that's often I [TS]

01:51:02   get this radar that goes up to today is not completely right and and are now you [TS]

01:51:07   don't get that you're very critical reader so I am surprised that you're not [TS]

01:51:13   turns out I'm just gonna say this I'm not sure admits it made that joke so [TS]

01:51:24   many times in the last 23 years I'm just gonna say to everybody out there [TS]

01:51:28   start listening for the phrase turns out when you hear somebody say something [TS]

01:51:31   because that's something that is a real super lazy way to act like somebody just [TS]

01:51:35   saw something that you are going to be surprised you didn't see it first and [TS]

01:51:39   then listen for how they show you what turns out to be different from and have [TS]

01:51:44   them show their math just something that where there's a psychological appeal of [TS]

01:51:49   the counter intuitive I am totally susceptible to that I always happen we [TS]

01:51:54   all are [TS]

01:51:55   everybody loves that [TS]

01:51:57   like you know it turns out that the best way to get it fall into a depression is [TS]

01:52:04   to win the lottery [TS]

01:52:05   oh that's delicious because it's the opposite of what you thought you know [TS]

01:52:09   where as you know but I feel and I feel like that it's it's there's a certain [TS]

01:52:16   it's like a very advanced way of doing here is seven ways to lose seven pounds [TS]

01:52:27   area it's a very advanced tackle that yeah because it just sucks it becomes it [TS]

01:52:38   becomes a kind of like intellectual M&Ms though where people really do get I [TS]

01:52:42   think a little bit addicted to it because it is really enjoyable to read [TS]

01:52:45   about I think about all the stuff that got me really charged up you know behind [TS]

01:52:49   the scenes stuff over the years reading the Book of Lists and things like that [TS]

01:52:53   those sorts of books always fascinated me learning things like rules of common [TS]

01:52:57   things that all you'd be surprised that this system that most people look at as [TS]

01:53:01   being incredibly complex and difficult and full of footnotes and asterisks can [TS]

01:53:06   actually be eighty percent reduced to this one rule of them likely discover [TS]

01:53:10   something like that it is really illuminating and you go oh my gosh maybe [TS]

01:53:14   the world is not as complicated as it seems more maybe turns out it's [TS]

01:53:18   complicated ways we didn't expect how the Beatles created the White Album [TS]

01:53:21   using this one secret old trick and it's like in a little box underneath the [TS]

01:53:29   article that you just read on some website their runs to pull ads [TS]

01:53:35   I wish you would have me back to talk about this when I'm better prepared and [TS]

01:53:38   eaten I don't mean to sound short I I need to be determinative headache and [TS]

01:53:44   it's really good to talk to you yeah I i finish these podcasts ready to pass out [TS]

01:53:49   I know if it's hard work but is there do you see invest your family alright you [TS]

01:53:56   know my my mom's dad my grandfather you know he was but it was a coal miner he [TS]

01:54:02   died of black long time two generations apart from a man who whose parents spoke [TS]

01:54:09   no English ukrainian immigrants he spent his working career in coal mines died at [TS]

01:54:16   72 of black long and I just told you and I actually wasn't being ironic I just [TS]

01:54:21   told you that what we just did was hard work i think thats I think that's an app [TS]

01:54:28   for my podcasting talk to you soon buddy [TS]