The Talk Show

76: Here`s a Frickin` Pipe Dream

 

  a question for you never even occurred [TS]

  to me until I so I think a couple weeks [TS]

  ago Africa who was down ripple or [TS]

  somebody you know and I our little [TS]

  circle somebody tweeted something or [TS]

  link to it like dude you keep orange [TS]

  juice in your house and I thought that [TS]

  was universal I grew up my family we [TS]

  always had our shoes [TS]

  alright yeah i can't i'm not important [TS]

  if I don't have my glass of orange juice [TS]

  in the morning you know not today can't [TS]

  start right I temple [TS]

  yeah to me it's more important than [TS]

  coffee because it's a I could go out and [TS]

  get a coffee [TS]

  like if I if we run out orange juice [TS]

  that is to me it's like a regular I i [TS]

  will just immediately put on a coat and [TS]

  go go buy a jug orange juice and I'll [TS]

  come back in the house and amy will be [TS]

  like one you tell me you're going to [TS]

  store i have a whole list of shit that I [TS]

  mean I DIY don't know about that stuff [TS]

  but i need orange right Angela Merkel [TS]

  emergencies must be dealt with right and [TS]

  I'll tell you what and growing up at we [TS]

  did not have I mean my parents weren't [TS]

  you know like I didn't have like a super [TS]

  expensive sneakers sometimes we buy [TS]

  store brand soda pop or something like [TS]

  that we don't have a lot of soda but [TS]

  yeah if we did we would but I tell you [TS]

  what one thing my parents have never I [TS]

  mean this is from the earliest aids i [TS]

  can remember onward have never cheated [TS]

  on is orange juice always not from [TS]

  concentrate [TS]

  oh we my mom used to make this stuff [TS]

  from concentrate and and you know that [TS]

  was ok but you know we got the real [TS]

  stuff i tell i take it back when I was [TS]

  really little I mean we're talking in [TS]

  the seventies we did we had to throw yet [TS]

  you buy frozen orange juice in a and I [TS]

  can and then you [TS]

  you don reconstituted yourself right [TS]

  that and yeah you pull it out of the [TS]

  freezer and crack it open and right but [TS]

  I had that we had to wait for to kind of [TS]

  dissolve and melt and everything we can [TS]

  get up you know that that was added to [TS]

  you you know the emergency of being out [TS]

  of orange juice right yeah the Terran [TS]

  wait for the stuff to melt and [TS]

  eventually ok we can have artists use my [TS]

  help I i love orange juice but i just [TS]

  also here's the reason i thought about [TS]

  it is a i bought the about the Florida's [TS]

  natural [TS]

  brand here i'm enjoying some as as we [TS]

  record to show it occurs to me though [TS]

  all the orange juice i buy is from [TS]

  Florida but you live in orange county [TS]

  california right right and so when you [TS]

  buy our shoes at the supermarket it [TS]

  doesn't come from Florida does it [TS]

  it used to not come from Florida but a [TS]

  orange county right now you're you're [TS]

  hard-pressed to find an orange tree and [TS]

  in this county anymore until all the the [TS]

  orange groves have been torn down and [TS]

  replaced with housing really yeah it's a [TS]

  there are there are as you go in land [TS]

  you know get away from the beach a bit [TS]

  yeah there's there's still a lot of [TS]

  organ not not enough to produces [TS]

  significant I don't think so i've seen a [TS]

  lot of the stuff that we get is it says [TS]

  you know from Florida oranges arm [TS]

  yeah it's not is not picking industry in [TS]

  California it once was [TS]

  this is does it take is going up it was [TS]

  that way doesn't touch a nerve a little [TS]

  bit yeah I mean you know growing up as a [TS]

  kid we used to have orange groves were [TS]

  perfect place that wars right right now [TS]

  there's also two rotten oranges lying on [TS]

  the ground cover you can take you can [TS]

  take cover and there's unlimited amma [TS]

  exactly it on its side and then and you [TS]

  know there's rows and rows and rows of [TS]

  these trees it was just you know we [TS]

  could spend hours on the orange groves [TS]

  you know you could probably cheating is [TS]

  cheating like look over the top and not [TS]

  not it you know 86 or whatever parts [TS]

  so yeah I wasn't already so I died i'm [TS]

  not i'm totally ignorant about orange [TS]

  juice around the world like like like i [TS]

  dunno i know that Europe is in Europe [TS]

  it's not a big thing because when I've [TS]

  been to Europe the orange juice is [TS]

  horrible [TS]

  I mean it's just terrible and like what [TS]

  I've a one-time for the whole conference [TS]

  they put us up instead of a hotel we [TS]

  stayed in a little rental house because [TS]

  we brought Jonas with this for you know [TS]

  most of the week and so we do you know [TS]

  got to like live in dublin and it was [TS]

  great you know you could just sort of [TS]

  see what it's like when we went grocery [TS]

  shopping and stuff and it's like the [TS]

  orange juice there's just it's [TS]

  horrendous [TS]

  it's not like not a thing where i was [TS]

  living in Italy it the orange juice [TS]

  wasn't great but they could you know [TS]

  they got you know there's lots of [TS]

  oranges grow in Sicily so you know they [TS]

  are just coming up in the south and [TS]

  basically the sillies got weather like [TS]

  here in Southern California or in [TS]

  florida right it's it's utterly it's [TS]

  warm it's perfect for oranges [TS]

  yeah um but they also had the thing [TS]

  called well they did great produce to [TS]

  which I like great features not as much [TS]

  as I like orange juice but they also had [TS]

  connectors like your apricot factor and [TS]

  stuff like that which was awesome right [TS]

  so it it was different [TS]

  direct yeah a Sicilian blood orange haha [TS]

  yeah that is never yeah yeah so my my [TS]

  favorite bar here that the place I never [TS]

  shut up about on twitter Hopsin [TS]

  laundromat [TS]

  I yeah seasonally because it's their [TS]

  dare they only get them when they're [TS]

  fresh is they have a Sicilian blood [TS]

  orange yeah screw driver and it is and [TS]

  it might be the greatest it might be the [TS]

  best cocktail I've ever had its yeah the [TS]

  first time you get so he says I and I [TS]

  gotta try blood oranges on how much [TS]

  better could it be you know really it's [TS]

  you know it's an orange right well yes a [TS]

  little different color on all my god is [TS]

  your thoughts up its it you know what [TS]

  it's almost like it should have a [TS]

  different name like class [TS]

  yeah it's like it's like it the [TS]

  difference between a grapefruit and [TS]

  orange yeah I was is Allah right it is [TS]

  it is almost it's almost does it deserve [TS]

  just by calling it a blood orange and [TS]

  it's kind of stupid it's kind of stupid [TS]

  thing because it's called an orange [TS]

  because it's orange [TS]

  you know ya at the this is interesting [TS]

  the city that I used to live in Italy [TS]

  have this battle was here just before [TS]

  carnival but you know before Lent and [TS]

  they basically truck a don't have [TS]

  truckloads of blood oranges come up from [TS]

  Sicily i have a big-ass orange fight and [TS]

  there's these guys and carts that are [TS]

  throwing oranges down at the guys on the [TS]

  standing on the street and these guys in [TS]

  the streets that throwing oranges up at [TS]

  the guys in the cart and they drop these [TS]

  cards around through the city and go for [TS]

  you know two or three days since this [TS]

  you know these different teams are [TS]

  fighting again she said on this orange [TS]

  fight and you're throwing all these [TS]

  delicious blood oranges or happened it's [TS]

  like yeah kinda like to eat some of [TS]

  those of course the course you do it [TS]

  quite a few of them but you know you [TS]

  definitely get your fill that they are [TS]

  totally different [TS]

  yeah just delicious absolutely i would i [TS]

  would say bottom line from this entire [TS]

  parenthetical preamble is anybody out [TS]

  there is never had a blood orange [TS]

  especially i think is Sicilian blood [TS]

  orange but never never had one and [TS]

  always that adds just a different [TS]

  colored orange you do you really gotta [TS]

  try yeah yeah definitely [TS]

  wearables that's what I want to talk to [TS]

  hear ya [TS]

  and it's funny because i was thinking [TS]

  about it anyway because you wrote a [TS]

  piece on furbo forebode org your weblog [TS]

  about you know apple and you know apples [TS]

  rumored entry into this field and then [TS]

  it just so happens i guess yesterday was [TS]

  yesterday or monday that the google [TS]

  announced the android wear [TS]

  yeah yesterday yeah I had to get that [TS]

  thing up i mean i've been thinking about [TS]

  this for a long time and you know ever [TS]

  since they started here about it [TS]

  the d11 tim cook made drop some mentions [TS]

  of it you know they've hired some people [TS]

  and you haven't [TS]

  and it's it's ivy on my timing was [TS]

  awesome forces unit where thing is [TS]

  concerned but I was like this is going [TS]

  to happen sooner than rather than later [TS]

  i need to get this up been out there and [TS]

  we're gonna speak with the house on this [TS]

  podcast so i would say this one is one [TS]

  of those moments on the podcast where i [TS]

  would recommend to you as a listener if [TS]

  you've got time now if you're driving a [TS]

  car don't stop don't try to read article [TS]

  just we'll just keep going really well [TS]

  but if you're late they take a car plate [TS]

  can read it to him if you can pause the [TS]

  show and go read just go to forebode [TS]

  Oregon and it's just as wearing Apple [TS]

  you google it and read it and then and [TS]

  then the rest of the show be more like [TS]

  commentary on it and spoiling it for you [TS]

  but because you make a lot of good [TS]

  points i actually have like a draft of a [TS]

  piece i still might write it but sort of [TS]

  like how i wrote about the tablet before [TS]

  Apple came out with the ipad we even [TS]

  knew it is called like a witch was a [TS]

  loong mike months long-simmering thing [TS]

  you know that eventually congealed into [TS]

  an article III have something like that [TS]

  about this to one of the reasons I wrote [TS]

  is hoping that you would would spur you [TS]

  on a little bit um to get that get your [TS]

  thoughts out as well as I know you've [TS]

  been thinking about it as well I mean [TS]

  every time you write something I'm doing [TS]

  fireball about those ugly-ass watches [TS]

  the right are coming out it's like okay [TS]

  he's thinking come I don't know if you [TS]

  thinking the same thing I am but well a [TS]

  lot of it obviously some thought there [TS]

  and a lot of it i am and part of it too [TS]

  I like this too because it's not like [TS]

  I've got one key idea like oh I've got [TS]

  this one light bulb that went off in my [TS]

  head and it's a precious fun i can't [TS]

  wait to put in an article and I hope [TS]

  nobody spoils it by you're thinking of [TS]

  the same thing and beating me to it it's [TS]

  not that sort of thing like this is [TS]

  actually like I'm so glad you wrote this [TS]

  because it like crosses off a whole [TS]

  bunch of the little detail that's and [TS]

  yeah that's what I when I started [TS]

  writing it it's like okay there's all [TS]

  these different aspects to it it's like [TS]

  you can't it's really hard to [TS]

  crystallize that thought like you're you [TS]

  know you're saying and I just that one [TS]

  little insight arts like there [TS]

  the whole bunch of things that [TS]

  contribute to this notion of you know [TS]

  what I mean to wear a computer [TS]

  yeah yeah you could almost draw it split [TS]

  in half in terms of like this the stuff [TS]

  this week we're on the one hand there's [TS]

  specifically what about a computerized [TS]

  watch and I'm not going to use the word [TS]

  SmartWatch well maybe I should but I you [TS]

  know what do we got our will [TS]

  what if you have a little computer type [TS]

  thing on your wrist and it's tells the [TS]

  time and that which is a whole argument [TS]

  right that's a whole thing and then [TS]

  they're separate one which you cover is [TS]

  what if you just zoom back a little bit [TS]

  and you just think what if it's not a [TS]

  watch right what if it isn't it may not [TS]

  even be on the wrist like wearables is a [TS]

  much better catch all [TS]

  yeah but as specifically like some of [TS]

  the things that I've been thinking about [TS]

  with watch in particular maybe i've [TS]

  mentioned these on past shows but [TS]

  there's so many little things like it [TS]

  for one thing it has to be a at least as [TS]

  good watches a regular watch like a real [TS]

  watch right like even you know you don't [TS]

  have to you know spend a lot of money [TS]

  and even if you just go and anime season [TS]

  by a fossil watch for thirty dollars or [TS]

  you know a Timex I you know for for 25 [TS]

  bucks or something like that it has to [TS]

  be has to be at least as good as that [TS]

  right just for telling the time it is [TS]

  good if you're going to call it a watch [TS]

  right a lot a lot of these cheaper [TS]

  watches look pretty good too right you [TS]

  know absolutely no they got it down to a [TS]

  science [TS]

  well actually I think they have to [TS]

  because it's yeah it's it's such a [TS]

  long-standing product category and [TS]

  people have such associations with it [TS]

  and so much ground has been covered by [TS]

  classic watch designs that you know [TS]

  there-there's even you know even in the [TS]

  the mass-market like I said thirty forty [TS]

  fifty dollar watch range there's so much [TS]

  competition and everybody has these [TS]

  ideas of what a good watch looks like [TS]

  that and you know an ugly watch is just [TS]

  and it's never gonna sell even at any [TS]

  price point [TS]

  mhm [TS]

  which is not to say that everybody you [TS]

  know that there's not a wide range of [TS]

  designs and that you know what one [TS]

  person considers a good-looking watch is [TS]

  anything at all like what another person [TS]

  does which is also partly what makes [TS]

  this field so complicated right into it [TS]

  well that's where the whole fashion and [TS]

  write it comes in right it's like you [TS]

  know you take a company like swatch [TS]

  right they don't eat how many models of [TS]

  Swat are there i don't know that you [TS]

  know it's it's gotta be thousands maybe [TS]

  tens of thousands and I think models i [TS]

  think that they're all they look [TS]

  different they all have a little certain [TS]

  thing about them active i would bet they [TS]

  probably have like hundreds but yes you [TS]

  know in terms of like if you bought one [TS]

  of every swatch brandwatch from the last [TS]

  20 or 30 years it gets almost Bob that [TS]

  it's thousand yeah yeah exactly and and [TS]

  the reason that they're able to continue [TS]

  doing that is because they're constantly [TS]

  modifying the design right there it's [TS]

  there some fashion element to it i mean [TS]

  i can tell you that it is watching by [TS]

  today doesn't look like its watching [TS]

  bought in the eighties right absolutely [TS]

  you know that storage swatches a big [TS]

  conglomerate and they actually I forget [TS]

  they want a couple of brands but the one [TS]

  big brand that they own is omega man [TS]

  yeah yeah yeahs that they would they [TS]

  were spin-off a of you know one of those [TS]

  traditional watchmakers that wanted to [TS]

  get go downmarket with their product [TS]

  right you know they were selling watches [TS]

  it costing thousands or hundreds of [TS]

  dollars well here's one you know for [TS]

  fifty bucks a hundred bucks you know [TS]

  it's it's a pretty classic maneuver you [TS]

  know what you've dominated the higher [TS]

  end of the market what Apple does right [TS]

  now [TS]

  well the the history of the watch [TS]

  industry is kind of interesting because [TS]

  they they got hit with a massive [TS]

  disruption in the seventies and then [TS]

  actually recovered so prior to the [TS]

  seventies all wristwatches were [TS]

  mechanical devices you know they want [TS]

  battery-operated you have to win them or [TS]

  you know the higher end they were [TS]

  automatic meaning that the movement of [TS]

  your wrist as you walk through the day [TS]

  we keep the [TS]

  whatever the thing is called a movement [TS]

  but yeah that the best something spring [TS]

  roundup so as long as you wore the watch [TS]

  it would stay wound or you could buy [TS]

  like a fancy like a metronome type thing [TS]

  to automatically keep your automatic [TS]

  watches [TS]

  powered out but they were mechanical [TS]

  devices and then when the quartz [TS]

  movement was invented [TS]

  I think I think at least came to the [TS]

  mass market in the seventies I don't [TS]

  know why from and it's probably from 60 [TS]

  from Japan x-rite yea-ah it all of a [TS]

  sudden you could make a dead accurate [TS]

  spot on accurate wristwatch four-way way [TS]

  lower in price and it used to be that [TS]

  that the accuracy of a wristwatch [TS]

  correlated roughly with the price where [TS]

  the more you spend the more accurate was [TS]

  but even the top ones were only accurate [TS]

  like a really good accurate high-end [TS]

  mechanical watches may be plus or minus [TS]

  34 seconds a day and that's considered [TS]

  very accurate which watches as you know [TS]

  they're effectively little tiny computer [TS]

  chips and bright is that the quartz [TS]

  crystals is what powers every single one [TS]

  of our devices right and so you know [TS]

  they're accurate to the second so like [TS]

  all of a sudden there's no correlation [TS]

  between accuracy and price that you know [TS]

  you gotta watch for nine nine dollars [TS]

  and ninety-nine cents and it won't lose [TS]

  a second [TS]

  as long as the battery has power and the [TS]

  bottom just dropped out of the [TS]

  traditional watch market by seiko was [TS]

  very dominant company during that period [TS]

  of time because I'm you know they they [TS]

  embrace it [TS]

  they embraced it and brought all sorts [TS]

  of good-looking watches that are [TS]

  accurate and cheap to the market right [TS]

  and they used to you know seiko was [TS]

  isn't a long-standing brand in Japan but [TS]

  you know but prior to the courts women [TS]

  they made mechanical movements non and I [TS]

  think you know for the large part the [TS]

  Swiss watch industry and i have somebody [TS]

  pike Ramon it's super big one expert but [TS]

  somebody already normal yeah and i think [TS]

  it was broad strokes that the Swiss yeah [TS]

  watch industry put their heads in the [TS]

  sand regarding quartz watches and saw [TS]

  that it is [TS]

  is beneath them and not something that [TS]

  had to worry about but the sales of [TS]

  their watches tanked but then they got [TS]

  their act together and they've sort of [TS]

  regrouped and you know now you know [TS]

  rolex is humongous but you know all [TS]

  sorts of high-end you know [TS]

  multi-thousand dollar wristwatches are [TS]

  very very successful today and they're [TS]

  you know they're mechanical they're [TS]

  still you know that it's but it's it's [TS]

  obviously like it's a only a small [TS]

  percentage of watch buyers still by [TS]

  mechanical watches but those that do are [TS]

  willing to buy spend a premium on well [TS]

  and and everybody knows that they spend [TS]

  a premium that's part of the part of the [TS]

  deal right at the status symbol it's [TS]

  something that you know the you know you [TS]

  if you're wearing an Omega Speedmaster I [TS]

  know how much you spend on Instagram [TS]

  yeah i know there's there's there's [TS]

  there's sub-sub thoughts within that you [TS]

  can keep you can go like a layer of of [TS]

  recursion deeper and then there's some [TS]

  watch nerds who want to buy a watch that [TS]

  nobody knows is a really good watch [TS]

  accept other watching her [TS]

  yeah right yeah I but it's like anything [TS]

  you can get into collecting like that [TS]

  where you know you can keep going deeper [TS]

  and deeper and deeper but it's it's [TS]

  certainly a thing I and I think if [TS]

  you're going to talk about smartwatches [TS]

  you cannot ignore the fact that this is [TS]

  a long established market [TS]

  yeah and these did its it dominated by [TS]

  craftsmen who have been honing their [TS]

  graph for you know centuries rights you [TS]

  know it's there they yeah they've [TS]

  they've they took a hit when the [TS]

  Japanese came out of court but you know [TS]

  they still were making an exceptional [TS]

  product and they knew it I mean maybe [TS]

  that's kind of the reason they were [TS]

  thinking you know we got nothing to [TS]

  worry about right [TS]

  you know maybe this is just a fad you [TS]

  know who knows maybe they had something [TS]

  like that you know the turn of the [TS]

  century when mechanical processes [TS]

  allowed watches you know mechanical [TS]

  watches to be made on an assembly line i [TS]

  mean i don't know i'm not a scholar [TS]

  watch History enough to say that's true [TS]

  or not but I mean [TS]

  you know if you've been in business for [TS]

  four centuries you're going to have had [TS]

  a competitive landscape changes over [TS]

  that period of time [TS]

  it reminds me of this great quote from [TS]

  Upton Sinclair it is difficult to get a [TS]

  man to understand something when his job [TS]

  depends on not understanding yes [TS]

  yeah right and so if your job depends on [TS]

  you know if you're if you're a [TS]

  mechanical watch maker and you know make [TS]

  these watches by hand or you know even [TS]

  if you're not the watchmaker if you run [TS]

  the company and your whole operation is [TS]

  built on that you know employing a staff [TS]

  of trained craftsman who make these [TS]

  produce and produce these intricate [TS]

  watch movements [TS]

  I'm it's difficult to understand that [TS]

  you've you know possibly just been here [TS]

  hold the whole thing is possibly wiped [TS]

  out by a little Japanese electronical [TS]

  gadget yeah you're right furnish [TS]

  disruption right you're you blindsided [TS]

  by your your history [TS]

  yeah you know every every story of [TS]

  disruption is at some point a story [TS]

  about a at an entrenched market leader [TS]

  who's in denial you know and you you [TS]

  make point is your point would that you [TS]

  made in your story or one of the first [TS]

  ones is that however talented apples [TS]

  designers are and they're very disagree [TS]

  that they're very very Talia yeah [TS]

  there's no doubt that they're going to [TS]

  be competing is what your words are [TS]

  going to be competing against craftsman [TS]

  who have been refining the craft since [TS]

  the 15th century and then you say I know [TS]

  this sounds a lot like then palm CEO and [TS]

  colligan it i think it was like december [TS]

  two thousand six when somebody asked hey [TS]

  they say apples coming out with a funny [TS]

  worried and he said pc guys are not just [TS]

  are not going to just figure this out [TS]

  they're not going to just washer and [TS]

  there is in and use you know you point [TS]

  out like look I'm not trying to be [TS]

  foolish area and underestimate Apple but [TS]

  this is very different right cell phones [TS]

  were not in the [TS]

  grand scheme of things are still [TS]

  brand-new right they only came out in [TS]

  the nineteen eighties we've only been [TS]

  around for 30 years and nobody ever [TS]

  really loved any of them [TS]

  I mean you know like when the first flip [TS]

  phones came out like the razor you know [TS]

  everybody agreed that the hey this is a [TS]

  step forward and it's the best phone on [TS]

  the market but they're better industrial [TS]

  design [TS]

  yeah smaller lighter great but yea [TS]

  gravity you I you can't go to you don't [TS]

  go to an auction at Christie's and by [TS]

  haha by a 50-year old cell phone for two [TS]

  hundred and twenty thousand dollars [TS]

  right where is right but that's what he [TS]

  had with what exactly [TS]

  yeah people will go and buy like a [TS]

  vintage you know that you know watch [TS]

  from 50 60 70 years ago and spent [TS]

  hundreds of thousands of dollars that's [TS]

  the market at that Apple's entering I if [TS]

  they're going to make a watch and think [TS]

  about it here is it here's a point that [TS]

  I've been thinking about is this when [TS]

  Apple decides to do something any any of [TS]

  the products that they make [TS]

  I don't think they ever get involved [TS]

  with something or do something whether [TS]

  it's a long-standing product like [TS]

  desktop computers or grapple [TS]

  long-standing or something brand-new [TS]

  like when they created the iphone in [TS]

  2007 they don't get involved unless they [TS]

  can honestly look at it themselves and [TS]

  say this is the best one on the market [TS]

  yep right this is the phone that i want [TS]

  you know everybody i know who works at [TS]

  apple i don't know a single person Apple [TS]

  who doesn't use an iphone I've never if [TS]

  there is out there somebody Apple [TS]

  without a doubt I don't know but it's [TS]

  not because Larry if they if they if [TS]

  they are are not using an iphone it's [TS]

  because their job depends on them doing [TS]

  competitive analysis or something like [TS]

  that right and rice like cancer there's [TS]

  somebody to apple who carries around a [TS]

  windows phone just so they know all [TS]

  about Windows Phone right but that's [TS]

  that at that's yeah that's like point [TS]

  all one percent of the company you think [TS]

  either that or they're unlike probation [TS]

  like [TS]

  they're being punished for you know they [TS]

  missed the immediately or me your quotas [TS]

  last year John anything if you carry [TS]

  around the black picker it I who knows [TS]

  you know there could be I i if there's [TS]

  any kind of weird pockets like that you [TS]

  know who knows who could be there could [TS]

  be like in Apple's legal departments and [TS]

  blackberry holdouts or something like [TS]

  that you know but it's clearly the [TS]

  exception [TS]

  yeah but there's no II they did and and [TS]

  I'm not trying to say that you can get [TS]

  that saying that the iphone is the best [TS]

  phone or that the mac pro is the best [TS]

  desktop workstation class computer that [TS]

  those things are anything but subjective [TS]

  clearly there are some people who would [TS]

  argue and could you know argue [TS]

  reasonably and and make a great argument [TS]

  that such-and-such thinkpad is the best [TS]

  laptop computer available today you know [TS]

  or you know that there's other brands [TS]

  that make good phones and stuff like [TS]

  that you could you could make a case [TS]

  that you know if you really like the the [TS]

  big phablet sighs phones that the galaxy [TS]

  note is the best phone today but people [TS]

  who work at Apple you know and tend to [TS]

  have not that they have all have [TS]

  identical taste but they're you know [TS]

  they're coming at it from a sort of [TS]

  Apple type viewpoint it's not like Apple [TS]

  is universal right [TS]

  apple had a they they have a shared of [TS]

  pathetic right what is good and what is [TS]

  bad right its rights you know you you [TS]

  want to work at Apple because you love [TS]

  the products they make so it's kind of [TS]

  you know a little bit self-selecting but [TS]

  yea right so it is so when I say that it [TS]

  you know if Apple is going to make a [TS]

  phone it's going to be the best phone i [TS]

  don't mean that everybody on the face of [TS]

  the earth is going to look at it and [TS]

  agree that's the best phone but i do [TS]

  think it's very you know that for the [TS]

  iphone to be successful it had to be the [TS]

  sort of thing where everybody at [TS]

  applewood look at it and say oh yeah [TS]

  that's the best phone i gotta get you [TS]

  know I how do they do if they make up a [TS]

  watch and and you know emphasizing not [TS]

  just a wearable device but a watch [TS]

  how do they do that how do they say [TS]

  that's the best watch in a world where [TS]

  there's rolex amiga yeah you know it was [TS]

  just I don tipped Tim Cook where's the [TS]

  FuelBand right you know i need he loves [TS]

  it already said on stage it's like this [TS]

  is you know that nike did a great job [TS]

  with this [TS]

  well okay you know I know I just you [TS]

  know I notice it [TS]

  I know that like Johnny I've is clearly [TS]

  he's like a watch guy and even said like [TS]

  in that article that just came out over [TS]

  the weekend was in time was reprinted [TS]

  from the the London Sunday Times [TS]

  Magazine where the writer of the article [TS]

  even mentioned that he was when Johnny I [TS]

  was wearing i'm gonna butcher the [TS]

  pronunciation hear ya jager lake auteur [TS]

  its own about jaae ger le ciel ult re i [TS]

  haven't had these are good dirt it's a [TS]

  fantastic watch brand but Danny's these [TS]

  are like I think starting at like ten [TS]

  fifteen twenty thousand dollars for a [TS]

  new one [TS]

  that sounds about right ah yeah I forget [TS]

  yeah that's what that's what that you [TS]

  know that how can Apple be best to [TS]

  breathe in that market [TS]

  I just you know apple doesn't do things [TS]

  for them meaning let's make a let's make [TS]

  a tablet for dummies right we'll keep [TS]

  using our macbooks and you know macbook [TS]

  airs and macbook pros but let's make a [TS]

  computer for dummies and will you know [TS]

  make it with the touch interface that's [TS]

  not how they made the ipad they made the [TS]

  ipad so because they wanted a an ipad [TS]

  but they don't make it for others they [TS]

  didn't make a cell phone will make a [TS]

  cell phone for for them but we'll keep [TS]

  using you know our blackberries for our [TS]

  messaging and stuff like that [TS]

  now they made a phone that they would [TS]

  could do everything they wanted to do on [TS]

  the phone right they weren't going to [TS]

  make a phone that just played music [TS]

  because they were the ipad ipod company [TS]

  they were going to make the phone that [TS]

  they wanted to make if they if they were [TS]

  to make a watch it would have to be the [TS]

  sort of watch that would make some but [TS]

  you know that Jony ive himself would say [TS]

  I'm not gonna wear this $20,000 [TS]

  girl could tear anymore i'm going to [TS]

  wear this I don't know how you do that [TS]

  yeah i'm not saying they can yeah that's [TS]

  that's you were thinking the exact same [TS]

  thing here is it just their part of the [TS]

  problem to the markets too broad right [TS]

  if if you've got a fuel band you know [TS]

  you gotta feel bad for a reason you're [TS]

  you know you run every day or you swim [TS]

  every day or whatever and that's you [TS]

  know that's something important to you [TS]

  you know Johnny I've lowes great design [TS]

  right so he's going to go out and spend [TS]

  you know twenty thousand dollars on a [TS]

  kick-ass watch you know the [TS]

  you-know-whats FuelBand off probably had [TS]

  her box or thereabouts you know hundred [TS]

  dollars to twenty thousand dollars [TS]

  that's a huge range of in that product [TS]

  category so and you know it to be honest [TS]

  the it you know another aspect to it is [TS]

  that the the younger generation you know [TS]

  the ones that kind of made it young [TS]

  people have a lot of disposable income [TS]

  right they're always the ones that fit [TS]

  the fine fashion trends right [TS]

  that did kind of point the culture of us [TS]

  in a certain direction [TS]

  none of them wear watches that's true [TS]

  it's not it's not a it you know us old [TS]

  folks where whereby not i got a lot of [TS]

  wear one anyway I used to I mean I used [TS]

  to love watches I don't you know I've [TS]

  got a watch on my lockscreen yeah i [TS]

  think it's i think it's pretty drastic [TS]

  and I actually think it's probably i [TS]

  would suspect pretty worrisome for the [TS]

  you know the mass market watch brands i [TS]

  think that the ones that the the type of [TS]

  brands that that that well they they [TS]

  should be concerned but maybe not overly [TS]

  concerned at the truly high-end jewelry [TS]

  type watches the Rolex Omega is the you [TS]

  know that level because that's that they [TS]

  have that whole status symbol [TS]

  type its artwork doesn't go out of style [TS]

  right he's a fine art right it's like [TS]

  what you were saying earlier right it's [TS]

  like just you know you're not going to [TS]

  see that crappy the cell phone on [TS]

  Antiques Roadshow and 20 years but you [TS]

  know find these artwork [TS]

  yeah that's something ageless the same [TS]

  way that like most of us don't work [TS]

  neckties it on a daily basis a lot fewer [TS]

  fewer people than ever before you know [TS]

  brown men wear a necktie to go to work [TS]

  but you can still buy a tie and you [TS]

  still look everybody looks good you know [TS]

  when they get dressed up and a nice [TS]

  watch you know when you are dressed up [TS]

  makes you look even better [TS]

  I mean there's no put that used you [TS]

  write an article it's not just status [TS]

  its fashion to yeah exactly exactly [TS]

  alright let's take a break I got ten [TS]

  times more of AI got together that's why [TS]

  I got it I got to take a break i want to [TS]

  tell you about a new sponsor really [TS]

  happy to have these guys hear Harry's [TS]

  was Harry's well Harry's is a company [TS]

  and second independent company and it's [TS]

  all about making shaving easier [TS]

  here's the story one of the founders to [TS]

  founders is two guys named Jeff and Andy [TS]

  and here's the story from andy one of [TS]

  the founders you went to I went to a [TS]

  drugstore way to 10 minutes for someone [TS]

  to unlock the case where the razors were [TS]

  being held and bought a four-pack of [TS]

  blades and some shaving cream wasn't the [TS]

  best experience to say the least I [TS]

  walked out looked in my bag had a [TS]

  receipt for over twenty-five dollars [TS]

  with products and brands that didn't [TS]

  really speak to me as a customer [TS]

  I felt like they had to be a better way [TS]

  so they started a new company [TS]

  ah and they sent me a sample of the [TS]

  things so you can you can buy a kit you [TS]

  get like a nice razor blade not a fancy [TS]

  not none of this stuff that looks like [TS]

  you can you know like a straight razor [TS]

  type thing it's okay you know type of [TS]

  you know type of thing that you're used [TS]

  to from mass market you know really [TS]

  savings like the idea razor [TS]

  yeah exactly ah really nice it's got a [TS]

  nice feel that handle has a real nice [TS]

  feel to it but it's nice and simple [TS]

  looks kind of classic high-quality [TS]

  blades that are engineered in their own [TS]

  factory in germany for sharpness and [TS]

  strength they sell blade refills at half [TS]

  the price of their competitors like like [TS]

  Gillette or those types of companies so [TS]

  they're not it's not the sort of thing [TS]

  where like with Gillette and those other [TS]

  companies where that they you get your [TS]

  handle real cheap and innate you know [TS]

  it's actually the famously the Gillette [TS]

  model you know give away the razor sell [TS]

  the blades they saw the blades at half [TS]

  the price of the competitors and there's [TS]

  really really high quality blades so [TS]

  they sent me a sample kit I used it I [TS]

  great it was absolutely [TS]

  you wouldn't think I I didn't even know [TS]

  when I did I thought I actually thought [TS]

  when i was using it and it will that [TS]

  this is probably more expensive than [TS]

  something like Gillette because it was [TS]

  really nice [TS]

  so Jeff one of the other co-founders he [TS]

  also co-founded warby parker same exact [TS]

  types its story back story where they [TS]

  were you know just thinking hey there's [TS]

  gotta be a better way than when I broke [TS]

  you know the guy broke his glasses and [TS]

  it was like a new pair of eyeglasses [TS]

  like seven hundred boxes like this can't [TS]

  be right there [TS]

  this is this can't be the working on the [TS]

  best price exactly that warby parker is [TS]

  to eyewear that's what Harry's is to [TS]

  shaving so it's not just the razor to [TS]

  they have shaving cream all sorts of [TS]

  stuff like that really really great i [TS]

  love these independent companies that [TS]

  are taking on you know I can't rent [TS]

  competitors like gillette and stuff like [TS]

  that really encourage you to check it [TS]

  out [TS]

  I go to Harry's calm and use the promo [TS]

  code the talkshow use that when you [TS]

  checkout you don't need special URL just [TS]

  go to Harry's com use the talk show when [TS]

  you check out though and they're going [TS]

  to throw in for you using that code [TS]

  you're going to get a free for packet [TS]

  blades with your first purchase [TS]

  I can't beat that free razor blades so [TS]

  go to Harry's common use that code [TS]

  what else I'm watches just watch it [TS]

  before we get into wearables hit so you [TS]

  mentioned this the display right what's [TS]

  the biggest batteries drain on the [TS]

  iphone it's going to display right we're [TS]

  in a huge problem so I everybody glosses [TS]

  everybody makes these mock-ups glosses [TS]

  over this you know like when people make [TS]

  when they call those suspect designs [TS]

  like yeah after the cops the onset the [TS]

  ending to one was like here's the watch [TS]

  google here's the watch it was a good [TS]

  bird diverge story here's the watch that [TS]

  Google and Apple have to make I think [TS]

  Nick and whatever that the accurate [TS]

  headline would be here's a really cool [TS]

  idea for a watch that Apple and Google [TS]

  couldn't make it [TS]

  it's back there possibly here's a [TS]

  frickin pipe dream but like we don't get [TS]

  a regular traditional wristwatch anytime [TS]

  you glance at your wrist you can see the [TS]

  time because the there is no did you [TS]

  know it's just hands you as long as [TS]

  there's light you can see it and you [TS]

  have something like the timex indiglo or [TS]

  something like that you hit a button and [TS]

  it lights up and you can always see the [TS]

  time [TS]

  ah whereas if it's any kind of LCD [TS]

  display I you can't unless somebody's [TS]

  invented something that I'm not aware of [TS]

  you can't keep it on all the time and [TS]

  it's not on all the time now it's not as [TS]

  good to watch and you can't make it [TS]

  motion sensitive because we're always [TS]

  moving around right right [TS]

  I it's your your you gotta have some [TS]

  sort of interaction or some sort of [TS]

  movement that triggers it to go on and [TS]

  it's probably going to be you touching [TS]

  it so so it's a two-handed device other [TS]

  words hable along with several other you [TS]

  know entries in the current crop of of [TS]

  smartwatches uses e-ink instead of an [TS]

  LCD display so that they can be on all [TS]

  the time without draining the battery [TS]

  really quickly but it the ink is a looks [TS]

  like 1996 look really i've said this [TS]

  before but you I just can't emphasize [TS]

  is it enough when I look at my pebble [TS]

  watch it looks to me like i'm wearing [TS]

  something from palm in 1996 that got [TS]

  taken to the future and that's not i [TS]

  don't mean that in a complementary way I [TS]

  mean in a it really looks and feels like [TS]

  20 year old technology black and white [TS]

  screen with visible pixels it just seems [TS]

  ridiculous [TS]

  plus it's not good go ahead it the [TS]

  contrast is so low that it's hard to [TS]

  read anyway [TS]

  yeah it DC appellee adopting any kind of [TS]

  eating technology in its current state [TS]

  now I don't it at all it's just it's [TS]

  just it's just it's i think it has a lot [TS]

  of promise in the future right the [TS]

  density is going to increase you know [TS]

  they're probably a retina display at [TS]

  some point in time you know their work [TS]

  retina LCD displays initially you know [TS]

  it's taken you know that since the [TS]

  eighties to the now and in order for [TS]

  that technology to mature it would have [TS]

  to be a lot closer a lot closer to the [TS]

  actual quality of print real guaranted [TS]

  in Iran paper i'm not saying i'm not [TS]

  even rolling out that there could be [TS]

  that Apple couldn't theory someday do [TS]

  something using some some kind of [TS]

  monochromatic it's not just the [TS]

  black-and-white it's the nature of [TS]

  pebbles black-and-white you know that it [TS]

  just to me it's low contrast it looks [TS]

  very very digital it looks you know it [TS]

  doesn't look like income paper at all i [TS]

  do I recognize that that's a feature [TS]

  that the screen can be on the display is [TS]

  on all the time and doesn't have to go [TS]

  off but they also they do have a thing [TS]

  they have like a backlight and they do [TS]

  have a motion detector for you have to [TS]

  kind of like so that it doesn't go off [TS]

  all the time you have to like kind of [TS]

  flick it right and it works and it's a [TS]

  pretty accurate flick detector but I [TS]

  don't know that the days I've spent [TS]

  trying to where the pub watch all day [TS]

  its you feel like a jerk clicking you [TS]

  know [TS]

  yeah I don't look like I have like [TS]

  spasms or something right [TS]

  it doesn't it just doesn't seem like a [TS]

  mass-market product to me right it's [TS]

  just that I you know [TS]

  yes is Keeks with like a new shiny kind [TS]

  of pushing the boundaries toy this is [TS]

  kinda cool or living in the future here [TS]

  could I see my sister-in-law who you [TS]

  know loves her iphone SE here buying [TS]

  something like that [TS]

  no way well and it you know not to open [TS]

  it up into the whole google glass to [TS]

  direction but from a lot of people and I [TS]

  realize not everybody nothing is [TS]

  everybody but for a lot of people [TS]

  watches in general share a lot with [TS]

  glasses and especially sunglasses but I [TS]

  glasses all sorts of eyeglasses where [TS]

  people want to get pick one that that's [TS]

  a speaks to them [TS]

  design-wise that you know for a lot of [TS]

  people a lot of people would say whether [TS]

  it's a watch or sunglasses or eyeglasses [TS]

  they want one that looks cool [TS]

  yeah write that expression itself [TS]

  expression i literally lads the word [TS]

  cool is is maybe the most subjective [TS]

  word in you know the only tour late 20th [TS]

  century the early 21st century Western [TS]

  civilization you know it cool is [TS]

  whatever you know what you call it [TS]

  yeah it cools what you think when you [TS]

  see it right it's all about you right [TS]

  but I'll tell you what it's good when [TS]

  you're wearing Google like the idea of a [TS]

  heads-up display kinda cool what you [TS]

  look like wearing Google glass not cool [TS]

  you did knowledgeable nobody is gonna [TS]

  want to [TS]

  nobody wants to wear a watch that isn't [TS]

  cool and i'll tell you what the pebble [TS]

  is not cool and flicking your wrist to [TS]

  get the backlight to go on not cool [TS]

  I can't I cool so but then what do you [TS]

  do [TS]

  like I feel like it's it just right [TS]

  there and know it just seems to me like [TS]

  it so many people speculating on what [TS]

  Apple would do or what is far much you [TS]

  just glance just glance right over that [TS]

  which is that it's like the elephant in [TS]

  the room where the whole point of these [TS]

  smartwatches is that they have a display [TS]

  but how do you power display all day on [TS]

  a battery that fits in a watch [TS]

  and if you don't have it displayed all [TS]

  day then what you'd just have a black [TS]

  screen on your rest all day you know I [TS]

  for me it it's that I want it [TS]

  whatever kind of wearable to be [TS]

  unobtrusive right i think those are the [TS]

  ones that succeed the most I mean it's [TS]

  you you want something that can provide [TS]

  you the information and not be in your [TS]

  face about me not so that's the thing i [TS]

  see what these these quote-unquote [TS]

  smartwatches are coming out you know [TS]

  it's like hey look what I've got right [TS]

  gotta pick up a big-ass piece of [TS]

  technology on my wrist arm [TS]

  I don't want that right to know I don't [TS]

  want that no more than i wanted to flip [TS]

  phone with all sorts of you know bells [TS]

  and whistles on it right one of the [TS]

  things that attracted us all the initial [TS]

  iphone was the simplicity of it [TS]

  here's just a piece of glass one button [TS]

  it does awesome stuff arm a wearable you [TS]

  know I look at the wearables that are [TS]

  successful in mind and in my mind that [TS]

  there are things like the fitbit's and [TS]

  the the Nike Fuel band and they don't [TS]

  have fancy displays right you know [TS]

  it'sit's and it's panic and a lot of [TS]

  cases the technology can actually be [TS]

  hidden right especially in the fitbit's [TS]

  those the clip ons yeah when even close [TS]

  you can play it's more like indicators [TS]

  yes you know that it's a fancy led right [TS]

  it's it's a and that for me is is the [TS]

  direction I i could see Apple going [TS]

  right going with that simplicity keeping [TS]

  trying to figure out what people want [TS]

  not what kind of technology they can [TS]

  deploy uh you know I look at one of the [TS]

  problems that I have with my iphone is [TS]

  actually getting notified you know [TS]

  either the [TS]

  the the the buzzer goes off in my pocket [TS]

  and I don't notice it has or you know [TS]

  even that sometimes you know the the [TS]

  audio cues you don't hear them while [TS]

  they're in your pocket or if you're in a [TS]

  noisy room or you know outside standing [TS]

  in traffic [TS]

  yeah i think the eyes all sorts of going [TS]

  on it's like there's I think there's an [TS]

  opportunity there for you no [TS]

  notifications to be it to be better [TS]

  basic part of it is that the the buzzer [TS]

  West their thing i might be [TS]

  misremembering which model was but there [TS]

  was a model year of the iphone where [TS]

  they switch to a new technology for the [TS]

  vibrating vibrator you can like based on [TS]

  you know I didn't even know there was [TS]

  were competing technologies but based on [TS]

  like the ifixit teardown but then they [TS]

  went back to the previous 1i think with [TS]

  the five and i think they're still using [TS]

  the one with the 5s [TS]

  I don't know if it's that that it just [TS]

  doesn't vibrate hard enough I don't know [TS]

  if the nerves in my upper right thigh [TS]

  have gone numb [TS]

  yeah exactly but I i missed calls all [TS]

  the time now i really do if I especially [TS]

  if i have it on silent you know because [TS]

  and not you know I often do have my [TS]

  phone on silent when I go somewhere [TS]

  where I definitely don't want to make a [TS]

  noise i miss the VIII i miss the [TS]

  vibrations meaning i I don't feel them [TS]

  so imagine there being something like a [TS]

  ring or a clip or something that's you [TS]

  know not in your pocket [TS]

  basically i mean i-i I see the [TS]

  opportunity here is to get out of the [TS]

  pocket with some sort of device attached [TS]

  to the thing that's in the pocket right [TS]

  you know the bridge between the outside [TS]

  the inside arm you know i look at it a [TS]

  lot of women i know where their Fitbit [TS]

  attached to the bra right in between the [TS]

  the two cups [TS]

  that's a very commonplace for women to [TS]

  to put the Fitbit that out of the way [TS]

  you know here that it easy it's secure [TS]

  you know maybe apples wearable is [TS]

  something that you clip to your bra [TS]

  I mean it is the right did the mail you [TS]

  calculate the story will totally ignore [TS]

  that go all no way because you know that [TS]

  that male egotism just you know but hey [TS]

  this is half the population they're [TS]

  going to have a problem that you don't [TS]

  have right they don't have pockets like [TS]

  we do unless they're wearing jeans I [TS]

  don't know [TS]

  well I couldn't see them doing that [TS]

  unless you could also clip it to pants [TS]

  or something [TS]

  yeah butBut that this hey Caleb guess [TS]

  what you should say no leave it on [TS]

  what's your dog's and what's-his-name [TS]

  that's that's pico pico come here come [TS]

  here [TS]

  my brother-in-law is coming home from [TS]

  work so that's why he's all excited go [TS]

  I like the co yeah he's a small dog [TS]

  hence it's an engineering canna eco nano [TS]

  like the text oh yeah um so yeah I you [TS]

  know that a lot of people latched onto [TS]

  this thing I wrote it all yell chalk is [TS]

  is predicting an eye ring know it's like [TS]

  all I'm saying is let's think about [TS]

  things to be i love think about yeah [TS]

  he's noisy easily survive it has that [TS]

  charm personality if you go into this [TS]

  exam that's why I say we go up [TS]

  ok so the the idea is to start thinking [TS]

  about things that are not around your [TS]

  wrist it's not to think okay it's going [TS]

  to be a ring it may be something clip on [TS]

  it may be some sort of necklace it's [TS]

  just you know think about it as [TS]

  something that is not risk bound right [TS]

  there are not obliged there whatever [TS]

  right it's all like I two minutes [TS]

  yeah like you said it's not necessarily [TS]

  mmm that you're predicting a ring that [TS]

  was like your what-if like what if it's [TS]

  not a lot and you're just saying what if [TS]

  it were raining [TS]

  what could it do well it could get your [TS]

  heartbeat it could vibrate a little bit [TS]

  and you notice it [TS]

  one thing i saw from you was our own [TS]

  people responding to your thing if it is [TS]

  a watch what's your thoughts on [TS]

  how they would do sizing would it be [TS]

  like a thing that did like the way that [TS]

  some you can kind of like just a key [TS]

  ring or would it be that you have you [TS]

  know you'd get one in a certain size i [TS]

  think apple is pretty damn awesome at [TS]

  manufacturing stuff out of aluminum [TS]

  these days typically what happens with a [TS]

  ring is that you have the the main [TS]

  design and the sizing is just done by [TS]

  adding or removing a little bit of metal [TS]

  right the junction point and it the [TS]

  bottom of the ring and you know maybe [TS]

  it's something some sort of [TS]

  manufacturing process [TS]

  yeah yeah obviously you know a lot of [TS]

  people say well you know it sounds like [TS]

  you're making a problem that's harder [TS]

  than a wristband for a watch what that's [TS]

  true but you know the watch has a lot of [TS]

  other you know issues so again it's it's [TS]

  you know these are just things that they [TS]

  could be useful right that I hit one of [TS]

  the things that are really sees an [TS]

  opportunity is for this kind of wearable [TS]

  device is for you know the ibeacons come [TS]

  out in iOS 7 and it's a lot of people [TS]

  don't really understand what it is but [TS]

  basically your phone can pick up these [TS]

  little bluetooth low energy signals that [TS]

  are being imitated by these devices now [TS]

  say for example you've got one of these [TS]

  beacons around your finger around your [TS]

  chest or whatever iOS devices can know [TS]

  when you're nearby it's a unique idea [TS]

  it's a globally unique identifier and [TS]

  that that number can be transmitted to [TS]

  the iOS device and and nearby i was [TS]

  actually pretty pretty specifically [TS]

  measured yeah it's it's it's you know [TS]

  it's accurate to within inches it's you [TS]

  know it's a couple feet it's not it's [TS]

  not like you know the government's can [TS]

  be tracking you because you you've got [TS]

  this ring on I mean you that somebody [TS]

  ten-band am actually from I think he [TS]

  said [TS]

  it drop off now used to be instagram and [TS]

  yeah he spoke about other places he had [TS]

  a really interesting idea one of the [TS]

  things that you can imagine getting into [TS]

  a rental car with this device on and all [TS]

  the sudden it knows what music you like [TS]

  em right you know it it's the you know [TS]

  the iOS device in the car recognizes [TS]

  your rings ID number goes to iTunes and [TS]

  you know starts training music off your [TS]

  you know your itunes with itunes match [TS]

  account right for example or two from [TS]

  your preferences for itunes radio yeah [TS]

  exactly it's you know or you know maybe [TS]

  he knows all you've got some podcast [TS]

  need to listen to hear you want to [TS]

  listen to these it's like you know who I [TS]

  do not want to be i do not i would not [TS]

  want to be a sirius XM because siriusxm [TS]

  which we have in our car and it's kind [TS]

  of a cool idea and I think it's in a lot [TS]

  of ways better than terrestrial radio [TS]

  but they're stuck with their satellites [TS]

  yes I forget what the kilobit per second [TS]

  is but it's pretty bad and i have bad [TS]

  ears like I've mentioned this on the [TS]

  talk show you know recurrently I don't [TS]

  have good hearing [TS]

  I don't have audio file your I don't [TS]

  even the opposite I mean I come from a [TS]

  long line of group of men who go half [TS]

  death by the time they're getting older [TS]

  I but even I can hear that [TS]

  siriusxm music is really compressed [TS]

  light as it crunchy it is really pretty [TS]

  bad quality wise [TS]

  ah and so you know and you can tell like [TS]

  when a good song comes on you're in the [TS]

  mood for it you turn it up it sounds [TS]

  worse right like you did it sort of that [TS]

  like the worst thing you can say about [TS]

  in car music technology is when a good [TS]

  song comes on and you turn it up it [TS]

  sounds worse because you want the [TS]

  opposite you want right now I want this [TS]

  to sound great because this is you know [TS]

  I'm in the mood for the song [TS]

  yeah that that that the the thing is [TS]

  that that's another industry that's [TS]

  right for right getting kid I've [TS]

  already got a network thing is is you [TS]

  know most of the time when I'm in my car [TS]

  I've already got a pretty high-quality [TS]

  IP connection in the car because my [TS]

  phones with me right [TS]

  and I realized that there are things [TS]

  like you know that most of us right now [TS]

  have a pretty relative to like broadband [TS]

  at home we have a small data cap per [TS]

  month and you know if you have like an [TS]

  hour-and-a-half commute or something [TS]

  like that you don't necessarily right [TS]

  now today in 2014 you made you may not [TS]

  die you might go over your data limit if [TS]

  you are streaming high quality music [TS]

  over your phone all the time when you're [TS]

  in the car but soon enough you know [TS]

  within a few years thats that's not [TS]

  gonna be a problem i can remember when [TS]

  attend 10 megabyte hard drive costs five [TS]

  thousand dollars right i did not long [TS]

  ago really so you know this is it oh [TS]

  yeah okay that's a problem but it's a [TS]

  temporary problem i'm going to that that [TS]

  whole piece L thing is looking like oh [TS]

  my god it's all right it's going to be [TS]

  IP right right and you also one of the [TS]

  the google where things out yesterday I [TS]

  had this insight that you know what I [TS]

  don't think that drew us to the original [TS]

  iphones the fact that we could touch the [TS]

  screen and directly manipulated write it [TS]

  there was a very visceral connection [TS]

  there that you know our finger you know [TS]

  the first time you'd slide to unlock [TS]

  it's like well this is freaking magic it [TS]

  really was but there's a problem now and [TS]

  that they the devices aren't able to [TS]

  talk back to other than through audio [TS]

  vibration or display right there's the [TS]

  you know the the idea of some sort of [TS]

  haptic feedback that have you ever read [TS]

  that thing that the that Brett Victor [TS]

  wrote uh i think he called it a here is [TS]

  a brief rant of the future interaction [TS]

  design and it's just really about how [TS]

  our devices we can't feel them right we [TS]

  really did the tactile you know of of [TS]

  the vibration that you know the little [TS]

  motor inside of the the iphone makes is [TS]

  it it's nothing [TS]

  the most we have to but it's the best we [TS]

  have right yeah it's the best we have so [TS]

  we love you I had to unlock I mean it [TS]

  was your right and yes slave John detect [TS]

  it and it is you know is it was he any [TS]

  day and it's funny when Yuri watch that [TS]

  that keynote hehe demo slide to unlock I [TS]

  get ridiculous amount of yeah yeah I'm a [TS]

  lot you don't you know you don't feel a [TS]

  slider moving under your finger [TS]

  exactly you you like it you can't feel [TS]

  it hit the end of that that channel so [TS]

  that you can't do you use the Apple room [TS]

  and remote and it's like it's unless [TS]

  you're looking at the screen your [TS]

  sometimes you get lost I mean that did [TS]

  you know it's one of the things that the [TS]

  blackberry people are still hanging [TS]

  right you all its got up you know [TS]

  keyboard you can feel right now and it [TS]

  does that is worth something that's not [TS]

  to say that means to tour that carrying [TS]

  a blackberry but it is certainly thing [TS]

  and it's you know like when you buy a [TS]

  nice stereo or whatever and has like a [TS]

  volume knob that just feels nice like it [TS]

  has just the right Clyde to it [TS]

  yeah yeah yeah that's one of the that's [TS]

  one of the more interesting things to me [TS]

  about a the car play right is that [TS]

  previously i mean there were there's a [TS]

  little bit of back channel arm on the [TS]

  apple TV right you know if you pause the [TS]

  apple TV with your remote it actually [TS]

  update some status on your iPhone you [TS]

  know shows the player state that kind of [TS]

  stuff but the car plays got knobs and [TS]

  switches and things that are coming back [TS]

  to iOS to to give iOS some idea of you [TS]

  know your tactile intentions right [TS]

  you've got a real volume knob you can [TS]

  turn that knob and it i'm sure you know [TS]

  the volume knob and these high-end [TS]

  european cars is gonna feel awesome [TS]

  yeah they are you sure you write it's [TS]

  supposed yeah if it doesn't you know [TS]

  here to be like this [TS]

  p scrap I don't want it but you know [TS]

  that tactile information is now making [TS]

  its way back to the device [TS]

  yeah I think that's an important thing [TS]

  right and it makes me think that ok it's [TS]

  pretty obvious that you know Big Ben [TS]

  Thompson called it the digital hub to [TS]

  point out right it's like that the hub [TS]

  used to be your mac right it's the thing [TS]

  that had itunes on and everything said [TS]

  itunes the new digital hub is really [TS]

  that device in your pocket [TS]

  yeah right and what connects to it is is [TS]

  important now right okay you're [TS]

  connecting to your car you're connecting [TS]

  to some sort of wearable device you are [TS]

  connecting to apple TV you know what's [TS]

  the next thing you're going to connect [TS]

  to a couple years ago maybe even before [TS]

  the iphone maybe not maybe it was after [TS]

  the iphone but philip greenspun filled g [TS]

  in a blog post for he was like look [TS]

  here's the computer i want to phone and [TS]

  you carry with you were you going and [TS]

  when you set your desk you doc it and as [TS]

  soon as it's docked instead of using the [TS]

  phone's display it uses the you know 30 [TS]

  inch display on your desk and you can [TS]

  use a mouse and keyboard and then when [TS]

  you're done you just undocking you put [TS]

  it back in your pocket and you go and [TS]

  therefore you have one computer and it's [TS]

  a desktop on your desk and it's a phone [TS]

  in your pocket and you know motorola [TS]

  actually man-made that I forget what [TS]

  they call it the at tracks or something [TS]

  like that [TS]

  yeah to talk about a product before it's [TS]

  ready it's there's a there's a kernel of [TS]

  a great idea there and I don't think [TS]

  it's and I've never I i think the [TS]

  fundamental error there is that you [TS]

  don't want one device that has two [TS]

  completely different interfaces because [TS]

  if when you're at your desk and you want [TS]

  mail to look a certain way because it's [TS]

  a big giant display and then you done [TS]

  doc it [TS]

  where does that window go like just [TS]

  think about how annoying it is sometimes [TS]

  like when your monitors changes or it's [TS]

  not as much promise it used to be [TS]

  remember like when games would change [TS]

  the size of your display on your mac and [TS]

  then like you play the game and as soon [TS]

  as you're done playing the game all of [TS]

  your windows [TS]

  the wrong size yeah you're i convert all [TS]

  messed and your icons me the order right [TS]

  church was like haha it was it was [TS]

  maddening and you know heads but i do [TS]

  think there's a kernel of a good idea [TS]

  that but docking to is like an old [TS]

  eighties idea you don't need to doc [TS]

  anything reason you should ever doctors [TS]

  to get power [TS]

  I'm it's just in your pocket and it just [TS]

  you know it can all be Wireless no [TS]

  reason other interesting hours another [TS]

  anything we touched on earlier that the [TS]

  display is a huge draw on that battery [TS]

  right but you know anything that it's [TS]

  wearable it's gotta last a couple days [TS]

  at please at least but anything about [TS]

  and again it comes back to the [TS]

  traditional watch world where I you know [TS]

  mechanical watches at last as long as [TS]

  you wear it everyday they never need [TS]

  power and even if you don't you just [TS]

  quickly find it you know in 15 seconds [TS]

  later it's powered for the day like so [TS]

  if you have a war you know mechanical [TS]

  watch any [TS]

  watch any [TS]

  yeah one in a while and it's the hands [TS]

  or stop you set the time you wind it 20 [TS]

  times and then you're done [TS]

  whereas if your electronic device like [TS]

  you wake up in the morning and your [TS]

  watch your you will you know [TS]

  smartwatches dead you're screwed because [TS]

  you gotta get on you gotta go to work [TS]

  you've got to charge it in the car or [TS]

  something like that you know you gotta [TS]

  you have to wait for it to charge a huge [TS]

  pain in the ass [TS]

  quartz watches the Watchers most people [TS]

  who wear watches where the batteries [TS]

  last year's usually you know you get two [TS]

  or three years it's like a weird once [TS]

  every couple of years thing when the [TS]

  battery wines yeah you're you're totally [TS]

  surprised when it happens and you can't [TS]

  remember the last time you don't want [TS]

  your battery in and watch one time I [TS]

  forget what brand it was but it wasn't [TS]

  it [TS]

  hey guys i got a swiss army watch or [TS]

  something costs like a hundred bucks and [TS]

  had a thing where when the battery got [TS]

  low the second-hand only updated once [TS]

  every four seconds or three sides [TS]

  something like that so it's still kept [TS]

  the right time but you'd clearly notice [TS]

  that something was wrong because the [TS]

  second-hand only moved every three [TS]

  seconds which is going to give you a [TS]

  little bit of heads up that ok you need [TS]

  to head down to the watch death [TS]

  yeah and it was like I don't know yeah [TS]

  and I don't even know how will we know [TS]

  if it how long that would have lasted [TS]

  but you know that day I went and got a [TS]

  new battery and it was fine and so I [TS]

  didn't even I didn't even have a day [TS]

  where it was dead [TS]

  whereas with you know my phone i don't [TS]

  know i think it's a lot to ask any of us [TS]

  to do is to have another device as needy [TS]

  of power as our phones like we've all [TS]

  you know and hopefully at some point in [TS]

  hindsight we're all going to look back [TS]

  at this decade and laugh at ourselves [TS]

  for what slaves we are to power for our [TS]

  phones [TS]

  yeah and I think it's a lot to ask any [TS]

  of us to do especially regular consumers [TS]

  to add a second device to that sort of [TS]

  that sort of [TS]

  dependency on charging you know once one [TS]

  today [TS]

  yeah that's and and because it's it's [TS]

  something you wear it's something you [TS]

  I mean a lot of time for example rings [TS]

  are uncomfortable to remove right they [TS]

  get so yeah I can't get my wedding [TS]

  attached you know your wedding ring like [TS]

  you know it'sit's get it over the dam [TS]

  knuckle it's like I right so you know [TS]

  and you're making watch off taking watch [TS]

  off right you know it's like you gotta [TS]

  mess with the just strap and you know [TS]

  it's it's not just it's not like you [TS]

  take the phone out of your pocket and [TS]

  slam it down into the dock or you know [TS]

  pop the Lightning connector in it's not [TS]

  that simple [TS]

  so yeah it's that's I think that's you [TS]

  know that again kind of leads me into [TS]

  the the thought that it's got to be [TS]

  simple right you know everybody's coming [TS]

  up with these grand ideas and it's just [TS]

  another physically impossible [TS]

  let me do a second sponsor breaking will [TS]

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  not out yet but you can follow them on [TS]

  Twitter brand [TS]

  fire or I guess you say at branch fire [TS]

  how do you pronounce the damn the at [TS]

  symbol again given out it [TS]

  yeah so at branch fire on twitter there [TS]

  on something there's something called [TS]

  Facebook there on that too [TS]

  I don't know what that is but you can [TS]

  follow there and they've got their given [TS]

  hints they're dropping hints about what [TS]

  what fully is in a given information but [TS]

  for iannotate which is out right now [TS]

  been out for awhile big hit the App [TS]

  Store here's where you can go to find [TS]

  more go to www.bravotv.com / yet I [TS]

  annotate get iannotate I i'll bet you [TS]

  could find it if you just Google for [TS]

  iannotate but if you use that URL i gave [TS]

  you don't know you came from the show [TS]

  you my thanks to branch farm [TS]

  alright let's talk about the the android [TS]

  wear announcements this week I here's [TS]

  what I think why I've I haven't linked [TS]

  to it yet from during far but we're [TS]

  recording this little early we recording [TS]

  on Wednesday March 19 so it's been a day [TS]

  I still haven't linked to it because [TS]

  I've been letting it i wanna think [TS]

  because I I'm always a little weary [TS]

  especially as time goes on because I [TS]

  more and more I I when I write about [TS]

  Google and Android I know that it's [TS]

  against negative you know so and that [TS]

  makes me cautious to do it because my [TS]

  first thought was a lot largely negative [TS]

  that is just vaporware so I wanted to [TS]

  think before I wrote but more and more [TS]

  what I think when i hear this is I think [TS]

  of January 2010 about six weeks before [TS]

  Apple had the original iPad introduction [TS]

  and Steve bombers at CES and he's you [TS]

  mentioned use the word slate about 72 [TS]

  times and add that the HP Slate here's [TS]

  the HP Slate it's going to be the best [TS]

  tablet computer ever made blood and I [TS]

  think it wound up it didn't even ship [TS]

  but there he was on stage playing around [TS]

  with this HP slate that was [TS]

  you know running windows 7 or some [TS]

  whatever crap was out at the time and it [TS]

  just looked like a fool he look like a [TS]

  fool then and in hindsight this looks [TS]

  like an even bigger fool because clearly [TS]

  it wasn't because this HP slate was [TS]

  something that was worth bragging about [TS]

  at that keynote event it was because [TS]

  they knew Apple was coming out with a [TS]

  tablet and they wanted to come out with [TS]

  something first [TS]

  or they want to do in and out something [TS]

  first because they didn't come out here [TS]

  and as usual idea like my clip on on on [TS]

  Twitter was you know that fact that they [TS]

  call the android wear in other hedging [TS]

  their bets right [TS]

  oh definitely it's they didn't call [TS]

  android watch or you know that's [TS]

  obviously what you know the initial [TS]

  thing is going to be they you know maybe [TS]

  there's that there's being smart about [TS]

  it you know that give him the benefit of [TS]

  the doubt you know they they realized [TS]

  that wearable devices are you know that [TS]

  the future category and it's pretty [TS]

  broad you know it's like saying you know [TS]

  fashion fashion be everything from shoes [TS]

  to team up to two watches to you know [TS]

  clothing right it could wind up being [TS]

  something could wind up being something [TS]

  really good [TS]

  cool and popular but this is not [TS]

  something this is technology it's it's [TS]

  not a product right so like and and I [TS]

  know motorola was one of the people [TS]

  they've announced you know and they're [TS]

  still like they haven't divesting [TS]

  themselves of me that they're still part [TS]

  of google but here is from the verge [TS]

  story on motorola's watch which i think [TS]

  is called the the Moto 360 right there [TS]

  are still more questions than answers [TS]

  about the Moto 360 well no fucking shit [TS]

  this is the behind ok I'll second that [TS]

  this is the guy Jim wax who's the [TS]

  designer motorola bind it [TS]

  ah there's still more questions and [TS]

  answers i can i mean i think that is the [TS]

  diner said that no the good that was [TS]

  from the hurt locker hotter hey but it [TS]

  says it works right [TS]

  wicks was tight-lipped about battery [TS]

  life the particulars of the software and [TS]

  user interaction and even the diameter [TS]

  of the watch face it's not large but [TS]

  it's not small either was as specific as [TS]

  you get [TS]

  alright so mnoi it's like that they lost [TS]

  I mean that that's everything is nice [TS]

  and tell you the battery life [TS]

  we're not going to tell you the display [TS]

  technology we're not going to tell you [TS]

  how the user interface and software work [TS]

  and we're not going to tell you how big [TS]

  the dick goddamn thing is what else is [TS]

  there [TS]

  well it was so obviously fake to me too [TS]

  right yeah it's like it's like those [TS]

  those are just some fake screenshot it's [TS]

  just you know that that some video guy [TS]

  was doing compositing of some high [TS]

  really high resolution do not even good [TS]

  figure [TS]

  yeah and it was just you know and what I [TS]

  wanted [TS]

  they showed was a round face now [TS]

  yeah it's it's possible to do that round [TS]

  face but if you know anything about El [TS]

  lcds there they're laid out on a matrix [TS]

  you know it's a square matrix of [TS]

  semiconductors right right its grasp how [TS]

  do you have how do you make yeah its [TS]

  graph paper [TS]

  how do you make that round well you're [TS]

  gonna have to be cutting off parts of [TS]

  some of those squares which means [TS]

  they're not gonna light up so you know [TS]

  just that the notion of a round face on [TS]

  a SmartWatch is problematic from the [TS]

  get-go you know not even talking about [TS]

  the software but just the physical [TS]

  connections of this thing right it's [TS]

  like you know it's the same thing with [TS]

  the other people that to talk about you [TS]

  know an iphone screen that goes [TS]

  edge-to-edge well great but or the [TS]

  interconnects right how to set display [TS]

  connect up you know that it's so easy to [TS]

  gloss over physical problems you know an [TS]

  industrial design when you're doing [TS]

  these concepts right well in any design [TS]

  now that's you know whether it's hard [TS]

  yeah i know sometimes i'm solving [TS]

  solving problems every single problem [TS]

  along the way is that that that is [TS]

  design right that is the devil's in the [TS]

  details right and you can skip it for [TS]

  now it's like taking a test where you're [TS]

  not allowed to have blank answers right [TS]

  you can skip question [TS]

  seven but when you're designing a [TS]

  product eventually you've got to come [TS]

  back to it and you've got to get an [TS]

  answer to it right there has to be some [TS]

  you know some answer to the question of [TS]

  you know how does it you know how does [TS]

  it connect or whatever the problem is [TS]

  the other thing I thought with this is [TS]

  that they've you know that they're going [TS]

  I you know and android like what is [TS]

  android its Android where I some kind of [TS]

  derivative but you know just like with [TS]

  the phones and tablets were different [TS]

  hardware makers you know can make [TS]

  different designs but if summer square [TS]

  and summer rectangular and summer [TS]

  circular and they're all even if they're [TS]

  big watches right and somebody said that [TS]

  one of these round android wear ones [TS]

  like a 46 46 millimeter diameter and [TS]

  bike you know like a standard men's [TS]

  sizes somewhere around like 38 [TS]

  millimeters and maybe because watches [TS]

  have been getting bigger fashion-wise [TS]

  maybe you call 40 the standard now but [TS]

  46 is bigger humongous and there's [TS]

  probably a lot of people out there you [TS]

  know who have 46 millimeter regular mens [TS]

  wrist watches but it's pretty big but [TS]

  overall though as a computer display [TS]

  that's small right i mean you know that [TS]

  happen from all the iphone absolute idea [TS]

  of three-and-a-half inch or a 4-inch [TS]

  iphone screen is a small display and a [TS]

  lot of times you know like if you're [TS]

  doing something like let's say a twitter [TS]

  app it's a really small canvas to work [TS]

  on to do something like hey let's show [TS]

  that user's timeline and and whatever [TS]

  the problem so if you're talking about a [TS]

  forty six millimeter either a square [TS]

  circle that's really small [TS]

  ah and the difference between a circle [TS]

  in the square is humongous in terms of [TS]

  layout right terms of the last you [TS]

  effectively you know and in a way that [TS]

  like you'd have to design an app twice [TS]

  already on day one you have to have to [TS]

  complete designs to support just square [TS]

  and circle [TS]

  well you know what its gonna be like [TS]

  it's going to be like you know when the [TS]

  early days of HDTV you know where you [TS]

  have the standards broadcast screen [TS]

  the kind of was like either scrunched in [TS]

  or expand it out either you you were [TS]

  either seen black bars on the side or [TS]

  your cropping content on the top and the [TS]

  bottom right i mean you pick [TS]

  take your pick and you know what it's [TS]

  gonna look bad either way I promise you [TS]

  right i mean just think about like the [TS]

  iphone like you know like on a square or [TS]

  rectangle you know what it where some [TS]

  pretty convenient spots the corners [TS]

  right looking on on the phone you got [TS]

  your battery in a corner you've got your [TS]

  signal indicator in the corner on your [TS]

  home screen I'm looking at it right now [TS]

  I've got my little shortcut to get to [TS]

  the phone in a corner [TS]

  well guess what honest if you draw an [TS]

  oval on the iphone screen they're all [TS]

  gone [TS]

  yeah yeah it also seemed in that promo [TS]

  video that that some of the slight [TS]

  interactions just kind of like them i [TS]

  could make any rhyme or reason to him [TS]

  now I was like this where you no swiping [TS]

  up what is the does that have any kind [TS]

  of standard thing it's like I don't see [TS]

  anything kind of standard they're just [TS]

  like the guy decided slip-up and [TS]

  something magically appeared you know it [TS]

  so what are you just going to swipe [TS]

  around until you find what you want or [TS]

  is there some sort of you know [TS]

  conceptual hierarchy to this this [TS]

  information I and again and and that you [TS]

  know how you transition between those it [TS]

  totally changes whether it's a circle or [TS]

  a square now it just it just it just [TS]

  seemed very only these things add up to [TS]

  just being kind of gay Paree there is [TS]

  one aspect of Google where and it's not [TS]

  it is a totally obvious i mean everybody [TS]

  i think it's thought of it so obvious [TS]

  that maybe people don't even think about [TS]

  it as an idea on but because its Android [TS]

  they've already got that this what I'm [TS]

  about to say they've already got it [TS]

  working and because it's google they [TS]

  actually have a pretty good version of [TS]

  it but it's text-to-speech because [TS]

  that's a huge from up with the pebble to [TS]

  me is ok so you hook it up you turn on [TS]

  Bluetooth you sync it with your phone [TS]

  and all of a sudden one you do you get a [TS]

  text you get a little thing on your [TS]

  wrist and you can see it [TS]

  well now what if it's a text that's [TS]

  important you've got to take your father [TS]

  your pocket to write back so what what [TS]

  exactly did you get saved [TS]

  other than [TS]

  that problem i did mention earlier where [TS]

  sometimes i get a text and I don't [TS]

  notice that the thing went off in my [TS]

  pocket but in that case the fact that [TS]

  the watch has a screen is meaningless [TS]

  all i need is something on my body that [TS]

  notifies me [TS]

  hey yeah right actually but with this i [TS]

  will say that there that does take it up [TS]

  a level where if you've got the the [TS]

  google now integration and you get a [TS]

  text on your watch [TS]

  you can say to the watch ok tell craig [TS]

  I'll be ready in 15 minutes [TS]

  okay you're just you're just a moment [TS]

  ago worried about looking dorky why you [TS]

  flick your wrist wrap dorky you're gonna [TS]

  look when sitting there like you know [TS]

  the secret service agent you know [TS]

  talking into your wrist [TS]

  well I could see it being useful in the [TS]

  car maybe but that's to me is that there [TS]

  is you know but you don't drive a stick [TS]

  shift II know I don't know I and well [TS]

  but they also have the thing where it's [TS]

  always listening for ok Google or [TS]

  whatever it is you don't have to push a [TS]

  button on the watch to make it listen [TS]

  are dead i bet if you're if you're out [TS]

  on a busy street there's a lot of noise [TS]

  on the street [TS]

  yeah that's gonna work great yeah I [TS]

  don't you know you're gonna have to [TS]

  point up you're gonna have to point the [TS]

  microphone at your face the devil is in [TS]

  the details and I'm with you on that i'm [TS]

  just saying in theory it's it yeah [TS]

  y'know that it goes back to the point of [TS]

  there needs to be other ways of [TS]

  interacting with our devices right and I [TS]

  think voice is is one of the things you [TS]

  know series got some problems google I [TS]

  mean looking credit where credit's due [TS]

  google now is pretty awesome [TS]

  yeah at least in terms air Google's yeah [TS]

  Google's accuracy is better that they're [TS]

  just is i will say this i add do you [TS]

  think that I might not [TS]

  am i just am I kidding myself but I [TS]

  think Cirie has gotten significantly [TS]

  better I'd agree that the google stuff [TS]

  is still ahead but I feel like I feel [TS]

  like Siri his is actually a lot better [TS]

  than it ever has been before [TS]

  yeah it's well it improves the more data [TS]

  you feed it right it doesn't more [TS]

  different kinds of voices that are [TS]

  interact with it the more kinds of [TS]

  questions that are being asked you know [TS]

  it largely i'm making better over time [TS]

  and I call it all [TS]

  the features of Ceres Ceres largely it's [TS]

  not the the the intelligent agent part [TS]

  to me largely it's the text-to-speech [TS]

  and as you know here in the US Coast [TS]

  it's you know winner so if I'm out and I [TS]

  do get a text huh [TS]

  it's really really great is I you know I [TS]

  don't like messing around with those the [TS]

  the touchscreen gloves never work right [TS]

  for me [TS]

  they're not good enough but i can use [TS]

  Siri with the glove with gloves on Ali [TS]

  do is push the button and I can dictate [TS]

  a text and it worked great [TS]

  I don't like my my primary use case is [TS]

  just give myself reminders right you [TS]

  know your phone out you know [TS]

  yeah reminder to water the plants at 5pm [TS]

  yep done [TS]

  ah and I think that that's its works [TS]

  better than it ever has before i'm not [TS]

  saying i don't know that i don't think [TS]

  it works as well as schools but it's [TS]

  getting there and I think it's at least [TS]

  keeping pace I good [TS]

  google has been collecting data longer [TS]

  so the right now they're there they're [TS]

  more refined sites that's why Google [TS]

  Maps is so much better right they've [TS]

  been collecting data longer than an [TS]

  apple as and I'm making corrections to [TS]

  that data I do think it's a useful [TS]

  feature on the phone and i use it like I [TS]

  said especially here in the winter where [TS]

  my hands are so cold I can you know send [TS]

  a couple of text messages without [TS]

  actually using the keyboard and take my [TS]

  gloves off but i wouldn't be surprised [TS]

  if the root of the whole thing and [TS]

  apples interest in it is beyond you know [TS]

  the phone it's in devices that won't [TS]

  have a display or if they do don't have [TS]

  a display that could fit a keyboard also [TS]

  want that's one of the things that's [TS]

  interesting about car play again you [TS]

  know back to that is it you know the [TS]

  ability to talk to your car to do things [TS]

  is awesome because it keeps your eye on [TS]

  our own right you know you don't have to [TS]

  look at Italy little knobs right you [TS]

  know you can say in fact I've got my VW [TS]

  has a little but you press and i can say [TS]

  you know call somebody's name [TS]

  yeah I have that and it and it just it [TS]

  makes a phone call and I don't have to [TS]

  no fiddling around through address books [TS]

  or find a contact or whatever it just it [TS]

  just did [TS]

  it's like magic right and I haven't you [TS]

  know haven't been distracted [TS]

  that's that's also one of the challenges [TS]

  with car plate right you know it's like [TS]

  and it's kind of in the manufacturers [TS]

  hand to how they minimize distractions [TS]

  because you know you you don't want you [TS]

  don't want people to be staring at [TS]

  display while the driving down to [TS]

  definitely something in fact to add you [TS]

  I right today is yea truly dangerous [TS]

  right [TS]

  somebody's gonna get hurt now i'm i'm [TS]

  sort of it as I rocket towards old age [TS]

  that's like my you know you got them [TS]

  kids you know exactly you can I keep it [TS]

  so off it's so obvious when you see [TS]

  somebody is texting or talking on the [TS]

  phone oh my god i see it all allow you [TS]

  the answer three [TS]

  I see it all the time as a pedestrian [TS]

  you know because I walked once they're [TS]

  here and hilly and when I see somebody [TS]

  texting and driving it makes me [TS]

  furiously angry just furious yeah i [TS]

  would honest-to-god i honest-to-god [TS]

  would rather see someone just drinking a [TS]

  beer [TS]

  really what does that leave their eyes [TS]

  are on the road and they'll be slowing [TS]

  down and looking for cops right yeah [TS]

  honest to god if i fi i would rather [TS]

  that to see somebody drinking a beer [TS]

  while they drive then then texting [TS]

  really would [TS]

  yeah absolutely i mean dangerous and I I [TS]

  don't want to be somebody's you know [TS]

  blind drunk driving but yeah I'm not [TS]

  endorsing drunk driving or even drink up [TS]

  or even drinking water i'm not i'm just [TS]

  saying i honestly feel that strongly [TS]

  about it with the text and it's it's I [TS]

  think it you know statistics bear it out [TS]

  so yeah yeah sits and no brainers ah let [TS]

  me just take a final breakdown want to [TS]

  thank our third and final sponsor this [TS]

  is great [TS]

  the perfect trifecta three new sponsors [TS]

  and I love love love that this is like a [TS]

  sort of out-of-left-field ideas like [TS]

  Caesar salads crank [TS]

  love Caesar salad haha that might make [TS]

  an awesome [TS]

  Jesus seller trusting yeah we got the [TS]

  best Caesar it's a new spin on an old [TS]

  favorite forget what you know about a [TS]

  Caesar salad this is not your ordinary [TS]

  gloppy egg-based version iono I've never [TS]

  had an egg-based Caesar sell it so I'm [TS]

  not quite sure what they're talking [TS]

  about but this is different it's got [TS]

  bite its bold its edges sharp the best [TS]

  Caesar is a project years in the making [TS]

  and it's close to the heart of its [TS]

  creator guy named tyson Kaylee learn the [TS]

  recipe as a kid from his father and he's [TS]

  made it his whole life for friends and [TS]

  family and so what he's done with this [TS]

  family recipe for Caesar salad is built [TS]

  a single-purpose app because he simply [TS]

  wanted a way to teach this recipe to [TS]

  everyone so you'll find the [TS]

  mouth-watering recipe in the app and [TS]

  it's got great photography from tysons [TS]

  friend Katie new new bern haiti newbern [TS]

  great visuals it's been featured by [TS]

  Apple and the app store food and drink [TS]

  section as as a best new app and it's [TS]

  available free for iphone and ipad [TS]

  satisfy your craving get the app learn [TS]

  the recipe enjoy it for a lifetime [TS]

  talk-show listeners here's the deal [TS]

  Tyson's only wish is for you to make the [TS]

  best Caesar share it with your friends [TS]

  and post photos via the apps integration [TS]

  with instagram facebook and twitter [TS]

  how do you get head on over here is the [TS]

  website www.investmentpitch.com / the [TS]

  talk show www the best Caesar dot-com / [TS]

  the talk show and you get this great app [TS]

  i love a Caesar salad caesar salads my [TS]

  go-to appetizer [TS]

  you got to tell people how to spell [TS]

  Caesar I learned a lot of people making [TS]

  that mistake like i just made it [TS]

  CAE SAR CAE it [TS]

  yes a-are you know I caesars palace in [TS]

  vegas why it doesn't have an apostrophe [TS]

  no I so the guy who invented it [TS]

  founder of the the casino and he was [TS]

  like 1967-68 guy named jay Sarno there's [TS]

  a Kickstarter book from a professor of [TS]

  like gambling history at UNLV [TS]

  ah that I bought and it's a great book i [TS]

  was called what's it called grandisimo [TS]

  which is the name jay sorrows on I never [TS]

  got to build it was like going to be is [TS]

  like a masterpiece follow anyone [TS]

  grandissimo is a great book but anyway [TS]

  he came up with the name so it's gonna [TS]

  be called caesars palace and then [TS]

  somebody pointed out to him that it did [TS]

  you know needed an apostrophe and I [TS]

  think nobody knows but i think the gist [TS]

  is that maybe he'd like made a mistake [TS]

  but he said oh no there's not just one [TS]

  Caesar every man who steps foot in this [TS]

  casino is the Caesar there you go that's [TS]

  the name so anyway that's why I just [TS]

  assume everybody knows caesars palace [TS]

  and they know how to spell Caesar CAE s [TS]

  AR what a great idea I la a at and added [TS]

  a good Caesar salad at the the important [TS]

  thing to know how to make I just love [TS]

  the disk this guide has devoted his life [TS]

  to like perfecting the Caesar salad i [TS]

  love it i think that's the time United [TS]

  they're so great photography on this [TS]

  website i'm here i haven't had dinner [TS]

  yet and I'm like okay haha and ahmed i [TS]

  know what I went after eleven o'clock [TS]

  p.m. here and i haven't yet but I have [TS]

  to admit it is very very attractive [TS]

  website and get some romaine lettuce in [TS]

  the fridge [TS]

  yeah at the very least everybody should [TS]

  check out the website because I yeah [TS]

  beautiful sight [TS]

  yeah somebody obviously loves design [TS]

  yeah and and that's good food too so [TS]

  that's a good combo does look like a [TS]

  good csound have to say that leprosy [TS]

  dammit now hungry we started with orange [TS]

  juice and our armies are salad okay [TS]

  let's talk about steaks [TS]

  haha you I said I like before steak that [TS]

  I mean no no the only other thing i like [TS]

  before steak is maybe French onion soup [TS]

  but if I don't you know it's either that [TS]

  or a Caesar salad [TS]

  alright last thing i want to talk about [TS]

  and I think this I wanted to sort of [TS]

  like a zoom back out MIT the bottom line [TS]

  to me on on the Android wear is just [TS]

  come back to me when you have a real [TS]

  product and you can tell me what the [TS]

  battery life is and what it actually [TS]

  doesn't want it actually costs him how [TS]

  it works i say you got a zoom all the [TS]

  way back out to the big picture and you [TS]

  talk about this any and the article on [TS]

  on for bow which is you gotta start by [TS]

  asking yourself what are the problems [TS]

  that we can solve right like how how can [TS]

  we put a watch it in i/os a watch OS i'm [TS]

  gonna watch is a phone OS how you take a [TS]

  phone OS and put it on your wrist [TS]

  that's not solving a problem that's [TS]

  that's just you know doing a trick right [TS]

  you're not solving an actual problem for [TS]

  actual users by just doing that it has [TS]

  to do something it has to you know I [TS]

  don't want to be corny but it has to be [TS]

  meaningful to people's lives right it's [TS]

  like it for most people it's not a chore [TS]

  to pull the phone out of your pocket and [TS]

  interact with it [TS]

  that's not that's not a chore right I so [TS]

  for example so for example famously for [TS]

  four years and years I mean probably [TS]

  decades even [TS]

  I people would say what if what if Apple [TS]

  made a cut down version of mac OS that [TS]

  could run on a handheld computer right [TS]

  then it's a great idea you can imagine [TS]

  things you do with it but in and of [TS]

  itself that's nothing [TS]

  it actually has two so and that you know [TS]

  eventually they did it that's what the [TS]

  iphone is but the it had to actually [TS]

  solve problems and the problems that it [TS]

  solved were things like how can i read [TS]

  my email while I am away from any [TS]

  computer how can I talk to people you [TS]

  know how can i make phone calls [TS]

  how can I listen to music without [TS]

  carrying a separate device just too [TS]

  listen to music those are real problems [TS]

  and no the iphone had real solutions to [TS]

  it [TS]

  I feel like it better yet better yet it [TS]

  even add it solve problems that you [TS]

  didn't know you had [TS]

  yes it enabled you to do things like go [TS]

  on the internet and do price comparisons [TS]

  while you're shopping for something [TS]

  exactly right i gave you you know [TS]

  somebody's you're having a discussion [TS]

  during dinner and somebody says you know [TS]

  when was the first watch invented and [TS]

  yeah I'll go to Wikipedia you know it [TS]

  enabled a lot of new things you know the [TS]

  problems you didn't know you had to eat [TS]

  you didn't know how how satisfying it [TS]

  would be to to come up with solutions to [TS]

  those problems right didn't look at them [TS]

  as something that [TS]

  oh my god this is you know this is [TS]

  something that's make my life worse it's [TS]

  like it was something that enriched your [TS]

  life right now not its it knows its [TS]

  subtle difference there and yeah i would [TS]

  say i get another perfect example of of [TS]

  the sort of question that i never really [TS]

  thought about in advance and but now I [TS]

  use all the time is ok I'm somewhere [TS]

  unfamiliar i'm traveling i'm in a new [TS]

  city where should I eat em right yeah [TS]

  and you know it is different ways you [TS]

  can solve that using the phone but you [TS]

  know the phone solves it really pretty [TS]

  well yeah you used to just being what [TS]

  why don't know go down if you're in a [TS]

  hotel ask the hotel you know they don't [TS]

  know what to do they did probably [TS]

  descended to wherever they're getting [TS]

  kickbacks from right exactly and you [TS]

  know it [TS]

  it also allows you to find your way [TS]

  around you know public transport [TS]

  I mean I know I leaves public transport [TS]

  a lot more because you know you arrived [TS]

  in new york city and i got in all the [TS]

  transit information I need in my pocket [TS]

  it's it's pretty awesome [TS]

  yeah i think that that's that's the I'm [TS]

  hoping that you know the thing that [TS]

  Apple comes up with has some of these [TS]

  surprises like you know the ability you [TS]

  know I had no idea how important it [TS]

  would be to have safari in my pocket see [TS]

  that extra mad that I know that that to [TS]

  me was you know it was like okay yeah I [TS]

  can you know read some webpages i don't [TS]

  know i can do I can do you know read my [TS]

  RSS know you don't do my Twitter 1-2 [TS]

  minutes I'm gonna I'm gonna step back [TS]

  I'm going to erase that last answer i [TS]

  take it back actually no because I never [TS]

  would have anticipated how usable the [TS]

  web could be on that side of the screen [TS]

  so i take it back and do take it back [TS]

  yeah that my initial reaction minor [TS]

  infractions is like a don't really want [TS]

  to have email when I'm out and about you [TS]

  know I don't want people to be able to [TS]

  bug me i mean they bug me enough with [TS]

  email in the office i want to be able to [TS]

  go and be free of email and then it's [TS]

  like oh ok well it is pretty awesome [TS]

  like if you're expecting an email from [TS]

  somebody to be able to check for water [TS]

  out or did well we'll get our desks to [TS]

  if you think of something to email [TS]

  someone instead of making a to-do to hey [TS]

  email Craig about sending me his audio [TS]

  from the talk show [TS]

  I just email you you know you just do it [TS]

  like it's always a huge step up when you [TS]

  can instead of making a reminder to do [TS]

  something do something [TS]

  yeah so you know that that's that's my [TS]

  hope with this wearable technology right [TS]

  as it's going to enable things that were [TS]

  not even think enough you know there are [TS]

  a lot of smart people at Apple pay and [TS]

  there are there clearly thinking hard [TS]

  about this problem [TS]

  yeah well and you know your Facebook [TS]

  stuff is lately this week mark Gurman [TS]

  had some kind of somebody leaked the [TS]

  yeah that doesn't awesome thing that he [TS]

  wrote up there and he's got some [TS]

  resources I'll tell you and I'll bet [TS]

  somebody else somebody annapolis yes and [TS]

  I don't think it's probably Apple think [TS]

  it's probably a partner [TS]

  yeah like my guess would be that that [TS]

  that you know that that health book is [TS]

  going to aggregate data from different [TS]

  sources so you know maybe it's got some [TS]

  Nike FuelBand integration who knows [TS]

  well and who knows whether it'll change [TS]

  your not too [TS]

  because it's only March and i'm guessing [TS]

  that this is something that we're going [TS]

  to see at WC oh yeah absolutely but [TS]

  we're only guessing the WWDC is going to [TS]

  be in June I mean it's a informed guess [TS]

  but it's informed only by the last five [TS]

  or six years of that happening to it but [TS]

  that just what we can see from this [TS]

  deadly the the week stuff that German [TS]

  had is a sort of passbook style it's [TS]

  like a sister app to passbook what [TS]

  passbook is for those type of cards [TS]

  health book is it's you know not just [TS]

  the name it's similar but it's a similar [TS]

  interface but that makes me think that [TS]

  it's also meant like passbook where [TS]

  third parties can add their stuff [TS]

  yep so it's not it's it's not and I'd [TS]

  expect one of those third parties is the [TS]

  one who is leaking it i want everybody [TS]

  wondering thats I mean Apple Apple has a [TS]

  pretty good culture of security know [TS]

  right I Apple it's indoctrinated with [TS]

  apple employees that you know you just [TS]

  don't talk about what you're working on [TS]

  it's really that simple and the Apple [TS]

  employees I know I I know better than [TS]

  asking you know that they just not going [TS]

  to say anything [TS]

  some third-party they don't have that [TS]

  culture some QA engineer something that [TS]

  you know work for nike might've just [TS]

  look somebody some screenshots and a you [TS]

  know here this is what this does [TS]

  and you know that also there's a story [TS]

  so and you know I don't you know mark [TS]

  Gurman doesn't talk about his sources it [TS]

  doesn't talk about the stuff he writes [TS]

  and that's you know that's from for his [TS]

  businesses in that's a good way to [TS]

  handle it and keep you know keep your [TS]

  sources to yourself so we're what what [TS]

  are some of the problems that you think [TS]

  can you know I again i'm with you i I [TS]

  don't I don't believe that I can even [TS]

  think of all the things that that [TS]

  wearable technology is going to be able [TS]

  to do 10 years from now like I think [TS]

  it's some of them and I we know we know [TS]

  about exercise trackers right foot [TS]

  you know step one and step tracker type [TS]

  things because they exist now right [TS]

  there's the FuelBand [TS]

  Fitbit and phony but the phone itself [TS]

  even does it now with the a7 processor [TS]

  not contain myself and i think it is [TS]

  right there is a game seven but what ya [TS]

  heartbeat monitors stuff like that [TS]

  alright i can imagine i've seen that but [TS]

  already then I'm starting to run out of [TS]

  steam on ideas like those things already [TS]

  exists [TS]

  yeah i could imagine you know maybe with [TS]

  some kind of breakthrough or something i [TS]

  can imagine the advantage of having a [TS]

  camera on the device that you could [TS]

  position different places on your body i [TS]

  don't know but we already know what [TS]

  cameras do like I feel like you know [TS]

  it's it just would be another [TS]

  convenience like if you go running and [TS]

  you only have your new apple thing on [TS]

  your wrist on and don't have your phone [TS]

  and you see something interesting you [TS]

  could take a photo [TS]

  ah but that's you know that's not really [TS]

  solving new problems [TS]

  I don't know I feel like I'm I I feel [TS]

  pretty confident that these problems are [TS]

  out there but I really kind of feel like [TS]

  when I finally see it it it's going to [TS]

  be a I never thought of that [TS]

  yeah now i buy that is the hardest thing [TS]

  to think about I did all the other stuff [TS]

  about you know the the physical aspects [TS]

  to it you know how it fits into the iOS [TS]

  ecosystem that's all pretty you know you [TS]

  can kind of suss that out pretty easily [TS]

  but coming up with exciting use cases [TS]

  yeah it's it's that's the third thing [TS]

  and but I think for me there's a lot to [TS]

  be said with putting you know giving [TS]

  your physical state using that as [TS]

  context for the you know the device can [TS]

  make assumptions then like that the [TS]

  example I use and then the post was okay [TS]

  right now I'm physically closer to my [TS]

  iphone that I [TS]

  come to my macbook right why do I see [TS]

  notifications on both machines [TS]

  yeah and-and-and somebody who owns an [TS]

  iphone and ipad and imac and you know a [TS]

  bunch of other devices you know anytime [TS]

  an alarm goes off its like blink blink [TS]

  blink blink blink blink blink [TS]

  you know that's I don't need that yeah I [TS]

  messages on my physical context is is [TS]

  it's an important thing in that in that [TS]

  solution [TS]

  yeah ideally I message and anything [TS]

  similar [TS]

  it's not notifying devices it's [TS]

  notifying you right and the devices [TS]

  could figure out where you are what [TS]

  you're doing right and you know it [TS]

  another example right if the device [TS]

  knows you're currently we'll say six [TS]

  inches away from my phone if I stand up [TS]

  and walk towards the door and the phones [TS]

  not in my pocket that distance is [TS]

  increasing right you know this the [TS]

  phones are going BP forgot me [TS]

  do I get a little you know my clip on [TS]

  device starts buzzing like a you [TS]

  forgetting your phone you know that [TS]

  there are some interesting things there [TS]

  right and and you know none of us likes [TS]

  leaving the phone at home [TS]

  I mean even you know my wife left her [TS]

  phone at home the other day and I had [TS]

  you know had to call her well I called [TS]

  her and it's like Everlast phone rang [TS]

  and in the kitchen it's like a crap [TS]

  she's never phone with her [TS]

  how do i get in contact with her and I [TS]

  know that you know what would have been [TS]

  you know a five-second activity [TS]

  yeah I became a you know I got to track [TS]

  it down and work and interrupt your [TS]

  meeting and that made it so you know [TS]

  that the again they think the putting [TS]

  you as a person and letting your [TS]

  device's know about you and you know [TS]

  know about your physical state right you [TS]

  know [TS]

  are you HOT you called you know you [TS]

  retired you awake [TS]

  it there are some interesting things [TS]

  that can be inferred by the devices once [TS]

  it knows more about you [TS]

  so it's a one of the you know the apple [TS]

  one of the things that was in that [TS]

  health book postmark government is it [TS]

  showed that I had remembered this but [TS]

  they hired some business expert is you [TS]

  know as a consultant irony maybe as an [TS]

  employee now I don't know but you know [TS]

  somebody like the Hat is going to bring [TS]

  a lot of different ideas to the table [TS]

  you know with the fact that they hired [TS]

  Angela errands all right I think that's [TS]

  how you pronounce your name who has a [TS]

  background in fashion right fashion and [TS]

  retail that's they bring a lot of [TS]

  interesting ideas to the table right i [TS]

  think that she will mostly have her and [TS]

  you know it's curious i was just [TS]

  thinking about her to where she was [TS]

  she's slated to start sometime in the [TS]

  first half of 2014 [TS]

  but did they haven't met nobody's [TS]

  clarified that since as far as i know [TS]

  she's still the burberry CEO she hasn't [TS]

  started an apple yet and I don't know if [TS]

  when she does there ever [TS]

  they're even going to say anything I [TS]

  mean it be typical apple not you know [TS]

  she could you know maybe she is working [TS]

  full-time there haven't said it although [TS]

  i think but not none of your business [TS]

  right but there's gonna be like people [TS]

  will notice when burberry announces a [TS]

  new CEO like there might notice her [TS]

  leaving [TS]

  burberry but they you know when she goes [TS]

  into apple it's going to be a i do I [TS]

  think she's gonna mostly ever handful [TS]

  running retail and I don't think that [TS]

  she is the retail boss is going to have [TS]

  a large input into product design but I [TS]

  don't think it's a quince you know I [TS]

  mean like I don't think she's not going [TS]

  to have any input either right and i [TS]

  think that right there's a sort of this [TS]

  is which way the wind is blowing to her [TS]

  decision to take the job in the first [TS]

  place [TS]

  you know no matter what her [TS]

  responsibilities are she's still going [TS]

  to have connections within the industry [TS]

  and connections are very important that [TS]

  level so right and she you know and [TS]

  she's calm [TS]

  and by all accounts i meanshe's it's [TS]

  almost it's almost hard to find anybody [TS]

  saying anything negative about her i [TS]

  mean which is kind of rare but she [TS]

  didn't you know has done a terrific job [TS]

  with berberian the brand you know that [TS]

  they were sort of seen as in trouble [TS]

  when she took over in it [TS]

  she's leaving them in fantastic shape [TS]

  yeah i mean it i had memories of the [TS]

  company's being you know close that old [TS]

  people wore you know and this girl got [TS]

  an old-fashioned fashion old lady old [TS]

  lady coach stuff like and what is that I [TS]

  guess what do they call the area of the [TS]

  punks in in UK tabs that there was like [TS]

  this I don't google it but I know it was [TS]

  a bad brand was in bad shape [TS]

  she left in good shape but you know and [TS]

  it comes right back to what we talked [TS]

  about you know at the big very beginning [TS]

  where if you're going to talk about [TS]

  watches you're already talking about [TS]

  men's and women's watches and that's [TS]

  already broken into and that's already a [TS]

  weird uncharted territory for Apple [TS]

  Apple has never made men's and women's [TS]

  phones or laptops so I don't know I [TS]

  phones might be the wrong way but maybe [TS]

  not maybe they will you know never say [TS]

  never you know with where well you know [TS]

  and and you know Apple has proven that [TS]

  they can get away with a lot by you know [TS]

  adding cases and you know sort of [TS]

  external ornamentation idea thing and [TS]

  somebody else said on the show and you [TS]

  mentioned in your article i do think [TS]

  it's true that the proliferation of [TS]

  cases for phones i do think is is maybe [TS]

  even people tell them it's about tell [TS]

  themselves it's about protection but i [TS]

  think it's a lot largely driven by the [TS]

  desire to sort of personalized it that [TS]

  they don't want you know a lot of people [TS]

  maybe most people don't want a phone [TS]

  that looks like everybody else is fun [TS]

  mhm yeah it is a lot of you know it's a [TS]

  lot more like your analogy of the swatch [TS]

  store you know the way that most [TS]

  people's actual iphones look like if you [TS]

  went to a typical restaurant it's not [TS]

  full of us and you know [TS]

  no just regular people say everybody on [TS]

  iphone hold it up you'd see a huge [TS]

  variety because of the cases [TS]

  not was he black silver and gold and my [TS]

  niece changes our case you know weekly [TS]

  meri jaan that right you know it's I are [TS]

  you know i'm going to put a case on that [TS]

  matches my outfit right it has nothing [TS]

  to do with upgrading the protection you [TS]

  know in case she drops it right it's [TS]

  exactly about you know what it looks [TS]

  like how it makes her feel exactly [TS]

  yeah exactly so trying to think if [TS]

  there's anything else here you know one [TS]

  last area you can think about with these [TS]

  wearables is just to go through from [TS]

  like head to toe where you could put [TS]

  them so there's your face was classic [TS]

  yeah right nose ring and I think that's [TS]

  really limited until until you could [TS]

  actually put the screen into the glass [TS]

  of your glasses in a way that you you [TS]

  know is absolutely unobtrusive I think [TS]

  it's a deal-breaker [TS]

  eventually i'm sure that will happen [TS]

  that you will be able to build lenses [TS]

  for glasses with a display in their [TS]

  built-in but i think it's you know a [TS]

  long way out your neck right so you can [TS]

  wear necklaces i don't see necklaces [TS]

  though is a place for any sort of [TS]

  technology doesn't make sense to me [TS]

  well if yeah i mean you there's the [TS]

  original ipod shuffle which kinda have [TS]

  that lanyard daily could hang around [TS]

  your neck and that was I mean I love [TS]

  that that was you know would go running [TS]

  with that and you know it was very [TS]

  convenient to to get at it had you know [TS]

  it stayed out of the way while you're [TS]

  running but then you could pull it up [TS]

  and you know use the controls really [TS]

  easily so you know maybe in some [TS]

  scenarios that's you know maybe it's a [TS]

  device that has some sort of USB [TS]

  connector not a USB connector but you [TS]

  know some sort of connector that lets it [TS]

  hang around your neck or attached to [TS]

  your wrist or don't know so i said to me [TS]

  and more I think back to the ipad where [TS]

  I knew they were working on a tablet and [TS]

  you know even just the question of what [TS]

  how are you going to prop it up [TS]

  you're going to use it flat on the table [TS]

  that doesn't seem right but how are you [TS]

  going to prop it up is gonna you know I [TS]

  i think to their credit i think the the [TS]

  kickstand on the Microsoft Surface [TS]

  actually works pretty well I don't you [TS]

  ever played with one but I you know I [TS]

  thought would they do that it seems [TS]

  goofy it seems you know an apple-like [TS]

  but there's all sorts of look you know [TS]

  there's more questions to me with this [TS]

  with watches and wearables then there [TS]

  was even with the the tablet computers [TS]

  yeah that's absolutely true [TS]

  it did the the tablet you knew of the [TS]

  the you had a notion of what the touch [TS]

  you I was going to be like yeah it and [TS]

  you know those are sorted offers you [TS]

  know we have a simulator kind of knew [TS]

  this is you know we are we actually [TS]

  didn't know anything before they made [TS]

  the announcement but you know you kind [TS]

  of got an ideal how the ipad was going [TS]

  to work by just looking at on your mac [TS]

  screen and no one how your iphone worked [TS]

  but yeah that the physical dimensions of [TS]

  the device that was hard that was hard [TS]

  to you know we had a lot of the pieces [TS]

  in the puzzle but it still didn't fit [TS]

  together well yeah I you know take it [TS]

  back to 2007 in the iphone and it was [TS]

  everybody you know seemed like they were [TS]

  going to announce an iphone but [TS]

  everybody thought was going to be an [TS]

  ipod that made phone calls [TS]

  yeah it was so much more than that and [TS]

  you know maybe that that's what we're [TS]

  overlooking and that was based on [TS]

  technology that we didn't know could [TS]

  exist we know i'm not saying that [TS]

  clearly famously they didn't invent the [TS]

  touch screen now you know this they [TS]

  already had OS 10 showing that but we [TS]

  didn't know that they could get a [TS]

  version of Mac os10 running on a mobile [TS]

  chipset we didn't know that they could [TS]

  make a touchscreen that good at [TS]

  consumer-level prices right and that had [TS]

  that level of responsiveness and they [TS]

  could have a day's worth of battery life [TS]

  right that's what I thought whatever the [TS]

  answer is whatever apples coming out [TS]

  with its wearable is and i think it's [TS]

  going to involve multiple technologies [TS]

  like two or three like the first iphone [TS]

  that we just didn't know we're [TS]

  technically possible and then once you [TS]

  realize oh they can do that [TS]

  oh well then of course it's going to [TS]

  black by blank but we [TS]

  just died I don't know what those things [TS]

  are up and that's why we love apple [TS]

  right because they think they keep these [TS]

  things to themselves and then they show [TS]

  them to the world and you you just did [TS]

  it the sense of excitement when that [TS]

  happens is it's awesome yeah yeah I do [TS]

  get that I do get the feeling i don't [TS]

  think it's coming soon [TS]

  I think we're going to go maybe it'll be [TS]

  at WWDC but i don't i don't expect [TS]

  anything between now and WWDC no well [TS]

  that's another interesting angle you [TS]

  know where is this going to fall on [TS]

  their you know product launch cycles [TS]

  right they obviously in the fall are all [TS]

  ramped up to two cell phones [TS]

  here's if you want me to guess my guess [TS]

  is a huge WWDC keynote with some kind of [TS]

  at least one like holy shit new product [TS]

  that's not shipping until fall because [TS]

  that and ended if it's a new category [TS]

  they don't have to worry about [TS]

  cannibalizing their own sales they can [TS]

  pronounce it like they did with the [TS]

  iphone in 2012 and it lets them keep it [TS]

  secret longer because once it goes into [TS]

  the asian supply chain forget about it [TS]

  that's what i think of everything I [TS]

  can't have that stuff secret [TS]

  yeah well then you know that maybe FCC [TS]

  requirements writing and all you know [TS]

  it's gonna maybe have a radio and it's [TS]

  alright so things like he needs to know [TS]

  yeah yeah so like think like a really [TS]

  early June WWDC and you know then that [TS]

  gives them june july august maybe even [TS]

  September to go from announcement to on [TS]

  shelves who you know and that's means [TS]

  they're gonna have an iphone 6 and some [TS]

  I wearable when they've been having it [TS]

  at all the land while so I feel like [TS]

  what they could you know they wouldn't [TS]

  have to have another event when it comes [TS]

  out you know [TS]

  yeah it would you know it does it does [TS]

  load the end-of-the-year down but i [TS]

  thought yeah yeah what their you know [TS]

  their kids today I'm good at [TS]

  manufacturing I mean that's right now [TS]

  that's Tim Cook's [TS]

  he's got all that shit all wired so the [TS]

  only other thing i can think would be [TS]

  you know that to me that the there's [TS]

  like they could do something in April [TS]

  they could you know send out invitations [TS]

  on some you know wednesday in April and [TS]

  say you know come down you know come to [TS]

  apple next tuesday and we're going to [TS]

  have something to show you [TS]

  they could do in april but once they hit [TS]

  may it's too close to WC why bother why [TS]

  not just wait till WC right so i feel [TS]

  like you know there's a couple of weeks [TS]

  ahead of us were maybe they'll do [TS]

  something but it doesn't seem like it [TS]

  usually there's you know there's smoke [TS]

  in the air and smoke signals a couple of [TS]

  weeks before these things and I'm not [TS]

  seeing it [TS]

  well one of the things Tim Cook did say [TS]

  is it that there would be new products [TS]

  announcement throughout yeah the year [TS]

  right not like the end of the year so [TS]

  yeah that's why i said you know earlier [TS]

  it was it seems like there's there's [TS]

  something in the air right now which is [TS]

  I had the head I mean I'm the first to [TS]

  admit I don't have a don't have an [TS]

  answer here and and this this notion [TS]

  that ok you know what if it's a ring [TS]

  that's just a what-if right i think it's [TS]

  not going to be a watch not going to be [TS]

  quote unquote smartphone [TS]

  what could it be that's just what if and [TS]

  you know it's some of the things that [TS]

  that may solve some of those problems [TS]

  that asking Apple is asking itself [TS]

  alright so let's give some plugs you can [TS]

  follow craig on the Twitter he's at [TS]

  chocoberry is your day job is at the [TS]

  amazing icon factory [TS]

  yes i can factor calm which the winter [TS]

  weather widgets plug some apps where you [TS]

  got you got twitterrific twitterrific [TS]

  exco a flare of photo editing app go to [TS]

  icon factory app.com and you'll see all [TS]

  of them an ex-cop and the xscope it does [TS]

  did eight different things got a [TS]

  different tools but it's the best screen [TS]

  loop ever [TS]

  yeah so if you need like zoom in on [TS]

  pixels gotta pack scope recommend work [TS]

  i'm working on a new version of the [TS]

  ex-cop right now and they're going to be [TS]

  10 tools which and that the two new [TS]

  tools are pretty hot some gonna stay [TS]

  where they are [TS]

  ya know baby yeah get the scope is I [TS]

  mean as a developer I can't do my work [TS]

  without it it really is that simple it's [TS]

  it's it's essential [TS]

  it's a perfect in-house tool from the [TS]

  icon factory because it's the it's the [TS]

  the serious i'm not just because you're [TS]

  gonna show it is the tool for people who [TS]

  actually sweat the individual pixels of [TS]

  the artwork that work yeah it's a [TS]

  theology go back to the razors right the [TS]

  Rimington shaver guy right he bought the [TS]

  company because he loved the product [TS]

  training hall [TS]

  yeah that's same thing here right [TS]

  alright well thank you so much for your [TS]

  time I really yeah always love having [TS]

  you on the show [TS]

  it's always a pleasure to be honest john [TS]

  it yeah go out to dinner I'm gonna go [TS]

  make a seizure side i have i am hungry I [TS]

  talk [TS]

  thank you later I welcome [TS]