The Talk Show

80: Beats by Tim

 

  jaime Hammer tell you if I could girly voice thank you your mom told me I have [TS]

  a girly voice we're already had trouble because I got I got a very friendly [TS]

  approach that iTunes about about profanity on the show and the lack of an [TS]

  explicit marker on it what do you what do you what do you do with with the [TS]

  let's make mistakes you guys we're all yeah it's gotta be explicit you have [TS]

  just marked explicit yeah there is no way to Jesse and I could not not swear I [TS]

  wished that I wish it weren't aware a different word than explicit but maybe I [TS]

  should just get over that explicit sounds like I've got my pants down right [TS]

  I feel like it could be anything and I just wanna I would just like to say [TS]

  swear words like I'm Yangon one on the show right to your door telling stories [TS]

  of such a nature which is not the case it's you know so when i when i wrote [TS]

  when I wrote my book and they sent over a contract and I sent it to gave my [TS]

  lawyer the first thing he did was he got the profanity claws removed because he [TS]

  knew I would never be able to do it it's a funny thing and i wanna hold [TS]

  divergence about it but I don't know what the total I don't know what the [TS]

  total number of swear words I've run during fireball over the years is but [TS]

  it's it's higher than most professional blogs sides in the genre but it's like a [TS]

  Lenny Bruce album it's infinitesimal it somewhere in between but I don't use [TS]

  them loosely like if I mean fucking crazy I I did not using the word [TS]

  therefore in a case with it would change the meaning and well yeah there is it a [TS]

  different level there's crazy and then there's been crazy and then there's like [TS]

  art school crazy above that every once in awhile i mean like my dad doesn't [TS]

  like my dad is busy 77 is a sharp 77 just call me today shot a one-over par [TS]

  playing golf but he's you know he's old school in that regard i mean my dad is [TS]

  probably younger than Lenny Bruce and was over the previous generation you [TS]

  know my dad the guy who went through the sixties in his thirties but kinda looked [TS]

  like the Mad Men guys like still Greece in their hair and wearing shirts and [TS]

  ties with a good looking man I think he's a good looking good looking man by [TS]

  the way is this all gonna be in the show ya so I am beginning to see why this [TS]

  show is three hours long I tell my dad is a very good looking man 477 tell you [TS]

  that I i I would be lucky to be that half as good looking when I'm 77 you [TS]

  wanna make it to 77 yeah I don't die and really it's hard to tell whether the [TS]

  sirens are coming from your neighborhood in my neighborhood its 50 50 Philly [TS]

  sirens ok [TS]

  so kind of a bittersweet show I had this is going to be the last episode of the [TS]

  talk show on your radio are you fucking kidding me and this is how you tell me [TS]

  seriously back felt like the severe winter break it easy what a dick move [TS]

  you like it was pretty good I was well played [TS]

  now the opposite in fact the shoe to see how busy we're like three months into [TS]

  work and typical for me it's taken a very long time to move on very short [TS]

  distance yes i'm i'm kidding of course [TS]

  john john first told me about this now I'm speaking about a third person you [TS]

  know we talked about this months ago [TS]

  no i didnt even look this up and I mean look this up right now because if it's [TS]

  not the two-year anniversary is extraordinarily close are you looking at [TS]

  email now I'm looking at the archives so they became the first episode of this [TS]

  show on mule was May 18th so effectively two years almost made it almost so so [TS]

  it's 80 episodes two years long story short it's it's the show has gotten way [TS]

  too too big and popular and so big for us [TS]

  well it's too big not to have it as part of their enviable it's become untenable [TS]

  I think branding lies I probably should have done this year ago [TS]

  again I'm very slow person slowly moving slow to realize the obvious it's it's [TS]

  you know revenue eyes attention lies [TS]

  time wise it's it's effectively half of what I do and it's it's just gotten to [TS]

  the point where it's kind of silly to treat it as its own discrete separate [TS]

  brand identity hear what you're welcome by the way damn well I do I owe you guys [TS]

  because when I came to you guys two years ago I I really wasn't even sure [TS]

  that I would want to keep doing it you know I wanted to try definitely wanted [TS]

  to try but I had no idea you know you know there's going to be a very [TS]

  different thing [TS]

  doing the show on my own then doing the old show with Dan and I had no idea [TS]

  would you know within is this sort of thing where I i feel like im gonna do it [TS]

  for two months and then well thats that was nice that was you know that's what [TS]

  little short trip but I'm done or is this something that has staying power [TS]

  and I had no idea how to do any of it so I do I i mean is why I wanted you to be [TS]

  the last guest on your is that I read thank you [TS]

  well that's very nice of you to say I appreciate you trying a prety appreciate [TS]

  you coming over to mule radio because I mean in essence that your show is what [TS]

  allowed me to radio to you get to get to where it ends when we get to the can we [TS]

  get to the part of the silver cursing each other out this feels weird longest [TS]

  we've been nice to each other except maybe that one or we are out drinking [TS]

  beer with jeff levine who was about eight feet tall [TS]

  oh yeah you gotta be nice around him well it's like you just lose track like [TS]

  you pace yourself with the people you're drinking with Jeff seen by the by the [TS]

  merits of his size he can drink gallons of beer he can remember leaving the bar [TS]

  at you like arms around each other you know [TS]

  I love you that was awkward I don't think so I don't think that was me know [TS]

  if you are around your neighborhood that's a good part of its called well [TS]

  that's good because I don't remember yeah I don't want anybody going there [TS]

  it's my quiet by it was nice as we have heard of each other next suck when [TS]

  people find out where your bar as totally absolutely kinda happened a [TS]

  couple of times they can WWDC type situations like the bikes hanging oh god [TS]

  that always forget the name I know what you mean that's the place that we always [TS]

  ended up in at like 1:30 in the morning or night and and it was great at first [TS]

  because it was a big spacious place and I don't smoke I've never smoked but you [TS]

  were allowed to smoke in there long after the city even though maybe just a [TS]

  tad bandit because the regulations research that only a smoking ban only [TS]

  applies to employees and the guy who owned the place was like the only [TS]

  employee and so he was allowed to allow smoking in bed but it was big enough [TS]

  that it didn't feel like a smoky place [TS]

  yeah the way it works is it is it is owner operated and you don't have any [TS]

  employees you can save your own rules because you're not putting your [TS]

  employees at risk [TS]

  yeah it's weird law in California with a bad way but is a little bit regulation [TS]

  have a little bit not quite massachusetts but you know I freaked out [TS]

  now if I go somewhere and people are smoking inside it's bizarre [TS]

  you don't expect it and it smells [TS]

  the way it worked if I could be miss remembering us to but I'm almost certain [TS]

  that the way over to pennsylvania was some point in the 2000 Philadelphia [TS]

  banned smoking in you know maybe it was a similar type thing but effectively [TS]

  every place I want every bar restaurant but it wasn't statewide and then we [TS]

  would go to see relatives or something outside the city and go out to eat and [TS]

  people would light up dude doing an insight Philly very strange anyway so so [TS]

  your podcast is gonna be on your site to the podcast is gonna party during [TS]

  fireball just be daring fireball dotnet / the talk show starting with the next [TS]

  episode next week I believe we're working this out I think we can we [TS]

  enough 301 redirects in that should work is nobody's gonna need to research [TS]

  scribe to the feed gonna do some jiggly jiggly hopefully stuff behind the scenes [TS]

  nobody's gonna need to read free subscribers should all just work and [TS]

  nobody really notices anybody skips the first ten fifteen minutes in this [TS]

  episode that they may not even realize if their subscriber and the best news is [TS]

  that you're going sponsor free speaker always going to take a break here in [TS]

  thank our first sponsor a good friend said Backblaze if the back boys yet Mike [TS]

  I i right handed but then I went to the doctor [TS]

  Backblaze is different than what you're thinking of its unlimited unbridled $5 a [TS]

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  backed up I think a petabyte is a thousand gigabytes but I think you I [TS]

  think he misspoke did you save $5 a month [TS]

  $5 a month no yes that sounds like a $50 a month value John its [TS]

  it does it sounds too good to be true but it's not they've been in business [TS]

  for a long time it's totally sustainable there's no hurry behind the scenes in [TS]

  terms of their funding over five billion files that have been restored by their [TS]

  users they have I S apps for the iPad and iPhone that let you access and share [TS]

  any of your files from anywhere so when you're home act backed up around about [TS]

  your iPhone you can use your iPhone to get to any of the files that have been [TS]

  backed up I always mention this is my favorite talking point that it's founded [TS]

  by Acts Apple engineers not you just run silent I your Mac you'd never know it's [TS]

  installed its good software that doesn't slow anything down you'll never know [TS]

  it's there it just works they support Mavericks have any addons there's no [TS]

  gimmicks is no additional charges it's just $5 a month per computer unlimited [TS]

  on throttle back up you'll sleep so much better knowing that your computers are [TS]

  backed up all your files are backed up off sites of anything happens water [TS]

  damage fire somebody breaks in steals your computer you have to worry about [TS]

  I've been telling you for months their longtime sponsor I almost can't believe [TS]

  they're still with me because everybody ought to be signed up there are however [TS]

  many thousand people listen to the show everyone of you ought to be using this [TS]

  service it's great [TS]

  here's what you do go to Backblaze dot com slash daring fireball and then they [TS]

  came from the show first time they sponsor my show I it's a tongue twister [TS]

  for me i'm not i'm not very good speaker and I call them black gays black place [TS]

  and that they have that to me so if you go to Black plays dot com slash daring [TS]

  fireball that'll work too I'm gonna try to do that to you do you rise Easter [TS]

  typo domains know about that crap yeah just so used to it as it used to seem so [TS]

  much more important [TS]

  yeah and if somebody would go to a typo [TS]

  you know but it just seems like everybody's goes to Google types [TS]

  whatever they're looking for that way I've been I've been arguing this for [TS]

  years I don't understand why we're still designing states with search boxes and [TS]

  Jason freed talked about the nav since gone on and registered a backpack what's [TS]

  the base camp they have Basecamp dot com now but it wasn't until like this year [TS]

  when they got it they were based campaign HQ dot com right then turned it [TS]

  into like you know it's a fifty person business and he was like you know this [TS]

  was years ago he just said forget it people just turn in people just take [TS]

  Basecamp into Google we could we could have any casting in general and and I [TS]

  think you know the show is a terrific example of it it's getting hit it big [TS]

  and getting bigger and I don't think that there's a very serious about it I [TS]

  mean I know sometimes my stick on the show is that we you know just sort of [TS]

  thing in it but it's a big deal and I think that the the aggregate attention [TS]

  that people out there are spending listening to podcasts is just tremendous [TS]

  oh I agree and I don't think it's had its its moment yet it's blogger moment [TS]

  you remember back when you know we all used to our web sites and you know hand [TS]

  coded everything and you know that there was no CMS any of that and then blogger [TS]

  showed up and all of a sudden it became that much easier was like 12 their [TS]

  tagline was one click publishing or something yeah not damn somebody yeah [TS]

  but we haven't had that for podcasting yet it just feels like all of the pieces [TS]

  are there like the recording in the hosting and the distribution but they're [TS]

  all in different places [TS]

  and nobody's yet figured out how to tie them all together into into here's [TS]

  here's the here's the one thing you need to do it to both making listen to [TS]

  podcasts and pride podcast I think you know I think what we're heading towards [TS]

  is you know you get in your car at some point and you just keep your podcast but [TS]

  on your dashboard and you start listening whatever you had queued up [TS]

  yeah I think that you just took the words right out of my mouth is to me the [TS]

  difference isn't so much even on the production side although it is true that [TS]

  that even somebody who just wants to get started rolling around podcast deficit [TS]

  do more work than than what bloggers made it to you know this sort of order [TS]

  of magnitude leap and ease of looked here's your blog here's a box for a [TS]

  title here's a box for the body hit publish and now you've got an entry [TS]

  we're not there yet on the publishing side but to me the bigger things [TS]

  consumption we're still a lot of it just feels like a little bit of a Rube [TS]

  Goldberg thing to get gettin keep them synced up and listen to them everywhere [TS]

  you wanna be the IP phone and and it's funny because unless you know this goes [TS]

  back almost got to be close to 10 years now maybe even 10 years is the whole [TS]

  name podcast is obviously the pod comes from ipod but getting on an iPod to was [TS]

  always a huge pain in the ass you know you'd sucking down to your Mac iTunes [TS]

  and then you have to plug your iPod into your Mac and wait for it to sink and it [TS]

  was never the right time because you wanted like you're like I'm on the way [TS]

  out the door and I wanted to grab my ipod and go and listen to podcast but [TS]

  haven't synced in a couple days last weeks old ones [TS]

  when's the last time you hooked up a phone to a to a computer you know I'm a [TS]

  bad example because I'm working on a nap new version of Vesper so I have to do it [TS]

  for that for developing but for any reason other than development it's been [TS]

  a long time [TS]

  yeah yeah the last time you launch the iTunes not accidental again I don't know [TS]

  accidentally as the only reason I can think oh yeah I mean part of the issue [TS]

  here is that shit yeah and it's it really is just it just looks old it just [TS]

  looks like something from just feels like something from the bush [TS]

  administration also I i think i do i tunes every once in a while he is the [TS]

  use case so I'm flying somewhere and I want to load some video I get some [TS]

  movies from my iPad yeah that's a guy I do that that's probably when I do too [TS]

  and that depending on how you do it and what you might already have on your iPad [TS]

  can take to ABS or one so so let's say you've been watching a TV show and you [TS]

  have old episodes that TV show on your iPad and you just go to the page with [TS]

  with the TV show listings there's the get more episodes link [TS]

  yeah and and you can just download episodes right from there but if you're [TS]

  looking for episode if you're looking for something that's not already on your [TS]

  iPad that's not you know further episodes of something already have on [TS]

  their you have to go to the stupid iTunes App you can't do it well there's [TS]

  a there's there's a store in Lincoln the videos out that takes you to the iTunes [TS]

  App where you can get them there in that stupid little box that stupid little [TS]

  pop-up box right it's it's it's it's sucks and feels too convoluted its way [TS]

  convoluted [TS]

  now I'm the same way I feel like you know with apps on the phone for podcasts [TS]

  you know whether it's casting I've been using castro I know friend of the show [TS]

  Marco Arment has his his appt coming up it's better because it's a lot more [TS]

  natural that you described in this app and the show's eventually get there but [TS]

  for stuff like playing in the car then you still gotta have some kind of hookup [TS]

  between phone and car I'm with you I feel like it's gotta get to the point [TS]

  where it's it's just like tuning index and radio or something in your car where [TS]

  you know and maybe the whole car plate thing is the way we'll get there but [TS]

  yeah I think that's that's a step I don't own a car so this is an issue for [TS]

  me and I don't like you say xam xam radio did that actually take off you [TS]

  know it only did I think because so many cars they got deals with so many [TS]

  carmakers to have it built in [TS]

  you know that it's get it we have a cards I guess it's getting old now 70 [TS]

  years old but we have their accent it's a negligible amount per month and its [TS]

  XML I think they're doomed because I feel like the future is got a bit we're [TS]

  all in these cars with phones that have LTE connections internet and yet I'm [TS]

  using this crummy I forget what the kilobits per second of x and reuse but [TS]

  it's pretty bad it's bad enough even my bad here's can hear that it's Damien [TS]

  over compressed way worse than streaming audio that you get over like LTE [TS]

  connection [TS]

  and it just seems ridiculous that you're communicating to us a delayed by a [TS]

  crappy digital connection but the huge advantage if you just wanna turn some on [TS]

  for our trip vs FM radio is that there's no commercials whereas FM radio if you [TS]

  tuned in the FM radio lately if I lately mean in the last 20 years probably I did [TS]

  it on a war the other day driving Jonas home from baseball practice and its we [TS]

  were we had practice at this place way down by the it was indoor place because [TS]

  it was a rainy day batting cage type place down by the airport so you know [TS]

  roughly how far from the airport it is to Center City like a 20 minute drive [TS]

  the entire I just thought on a lark [TS]

  just thinking about stuff like this about you know radio and audio and [TS]

  podcasting stuff like that let's listen Mr and I put Mr on and it was [TS]

  commercials all the way home [TS]

  2012 20 minutes of commercials gotten a surreal song came on as we got to the [TS]

  house and that was it a nice to listen to that so much when I lived there was [TS]

  no no it was never good thing they have going for them as they still have that [TS]

  same logo so there's they're they're rock and sort of nostalgia the only one [TS]

  left I think that it that ugly ugly ass bubble letter logo yeah totally eighties [TS]

  orange you know you know you know it you know exactly what you think anybody has [TS]

  ever lived in Philadelphia knows that look I feel like thats that is [TS]

  podcasting future moment that its its growth from here to there until you can [TS]

  just tuned in anywhere anytime I think I mean its future moment is where it when [TS]

  it's indistinguishable from radio into in terms of how you get it right [TS]

  like I think [TS]

  I think there there are radio shows they get this I think you know the npr people [TS]

  got this very quickly [TS]

  defenders say understood that hey we might not get with this podcasting thing [TS]

  is but let's get on it [TS]

  yeah and I think that's the great advantage they had of not being beholden [TS]

  to commercial breaks I mean I know that over the years people have given them a [TS]

  lot of grief because they it's not that they don't have sponsors I mean they [TS]

  call them different things you know the show's brought to you by you know [TS]

  someone so but they're not beholden to these every 15 10 15 minutes these [TS]

  brakes were they run traditional radio commercials and so they didn't have [TS]

  anything they did they weren't as it in to disrupt themselves as a as radio [TS]

  stations would be what I worry about is who's going to pay for this year so you [TS]

  know the sponsorship model that's that's you know there now and how much money to [TS]

  Squarespace have hope it's a lot because they're they're funding half of every [TS]

  podcast in the universe and we have to wait one of the things that we talked a [TS]

  lot about is what happens when this first wave of people who are willing to [TS]

  pay for spring podcasts disappear and right now [TS]

  podcasts are still a huge majority of podcasts are are supported by tech and [TS]

  about tech that's certainly changed a bit the last couple of years but I mean [TS]

  the needle is moving in the right direction today but we're still talking [TS]

  about an industry that is dominated by text you and even to perfect examples [TS]

  they're related because they've got they share founders and they have the same [TS]

  idea but Warby Parker sponsors a lot of podcasts and carries the men's shaving [TS]

  yeah buddy [TS]

  and their their products are clearly not tack especially worried Parker because I [TS]

  will be Parker is anybody with bad eyes you know should be looking at him but in [TS]

  no sense though they are because part of their disruptive model is is we can [TS]

  bring lower prices by selling this crap directly to the consumer over the [TS]

  internet so they are still attack in the sense that they've cut out the retail [TS]

  middleman I was excited when when Warby Parker showed up not just because they [TS]

  were bringing money which is great but just because it it it's more of a [TS]

  consumer good yeah I mean it is a consumer good it definitely has a tech [TS]

  component to it but it's the appeal to a broader audience like I don't go to war [TS]

  B Parker because I'm a tech head nerd I go to worry Parker because many classes [TS]

  and if podcasting is going to survive and flourish and I think it will [TS]

  flourish we're gonna it's gonna need its gonna need that kind of attention it's [TS]

  gonna need to appeal to the audience to 20 Warby Parker audience and above its [TS]

  gonna need to appeal to Whole Foods audience it's gonna need to appeal with [TS]

  target audience not just a square foot space audience and it's gonna need its [TS]

  gonna need the kind of shells that that audience appeals to as well I told [TS]

  anyone home and one of the things that one of the failures of mule radio is [TS]

  that we have a sports show yet have been dying to go sports show and we talked we [TS]

  talked about this years ago with macarthur yeah with american McCarver we [TS]

  didn't last as long as McCarver himself [TS]

  but we wanted to do a podcast for that shell and I think that podcast would've [TS]

  been great it was just a matter of all the people who were waiting for that [TS]

  she'll like couldn't even sustain the writing but we were all in different [TS]

  locations and it was just too hard to figure out [TS]

  could be I would imagine it as being something and don't say never I wouldn't [TS]

  rule it out but I would imagine it as being sports what smells the [TS]

  incomparable is to say the incomparable is movies and TV shows [TS]

  popular movies and TV shows in general nerdy yeah that's a good show Dance a [TS]

  great show and i've you know the the sort of there's a circle of income Pro [TS]

  Bowl personalities but it's it's last you know because it's not that although [TS]

  I guess now is at every show but for the most part though nobody else has that [TS]

  big of a commitment you know in terms of every single week having to do it and I [TS]

  know that it can sound it is it's a very white wine you know i mean there are ten [TS]

  million worst problem but doing a show every week is it's you know it's a [TS]

  serious commitment towards a pain in the ass and if you like that sort of a [TS]

  regular gang but everybody is not in every week could totally work for sports [TS]

  it also works with the seasonality of sportswear somebody who's not into [TS]

  baseball you know but as a football bat maniac you know just most moralistic the [TS]

  summer on now is our second ya go [TS]

  our good friends at Squarespace we joked about them before by Sept set that up [TS]

  perfectly didn't way you don't even now I have no idea no idea but you know what [TS]

  you can you can win a lot of money betting on Squarespace as a sponsor of [TS]

  the podcast including this one and now they have a good product they have a [TS]

  fantastic product you go to Squarespace you sign up and you can get your own [TS]

  website and its all everything is built into their system you can restore you [TS]

  can have a blog you can set up your own podcast it's probably the closest you [TS]

  can get to bloggers for podcasting they have great templates and designs they [TS]

  are all responsive they all look great on mobile and tablet desktop they have [TS]

  fantastic customer support David 24 hours seven days a week [TS]

  support team in New York City and they're great I think they won more [TS]

  awards for their support team than they have for their product and the product [TS]

  is great you be surprised at how many the sites you look at that are built on [TS]

  Squarespace tremendous product go check them out here is the URL this is the [TS]

  thing they've they've run out of clever URL URL this month is square space.com / [TS]

  grouper GRU be are they also have an offer code separate offer code is Jay G [TS]

  just type in G G when you sign up and you get 10% off all say that for as long [TS]

  as you have the account is a great deal great service if you've been thinking [TS]

  about setting up a website for anything [TS]

  store blog podcast [TS]

  you're not if you don't check out Squarespace so go check them out at [TS]

  Squarespace dot com slash grouper are you BTR and I i endorsed them as well [TS]

  what else is going on this week the sad news with Massimo Danieli [TS]

  yeah that sucks man what a life so he if for those who don't know him he's to say [TS]

  he's a famous graphic designers is to understate understated completely he did [TS]

  among other things he did the New York City Metro the MTA stuff so soon [TS]

  the subway map right Lake take the subway map that everything is it's in [TS]

  these subway map like he did the new york one but you know it also became the [TS]

  model for every subway map designed after that subway map right so he built [TS]

  the template for how to do a subway map with that new york well and the big part [TS]

  of it again it it's that mantra that you know you can reuse over and over and [TS]

  over again the Steve Jobs thing about that design isn't how it looks at how it [TS]

  works it's not just that the map looks good [TS]

  it's that it works so well and in New York City subway line is so complicated [TS]

  and so many lines and his the genius of it is that he kinda separated it from [TS]

  the actual geography right and that if you overlay an actual geographic map of [TS]

  New York over the subway map that he created doesn't line up at all but by [TS]

  separating that it actually makes more sense and that's what makes it easier [TS]

  and to use because these days the diagonals all run at 45 degree lines and [TS]

  it just makes conceptual sense that right [TS]

  yes I want to get to Yankee Stadium here I am ok I can take this train up to [TS]

  their [TS]

  and then 42nd Street I can switch to this train and that'll take me right up [TS]

  to the Bronx you know so I think about a really good idea is that when you see it [TS]

  your first reaction is of course that's how you do that right it's just that [TS]

  nobody had done it before and I did it at PPL rejected it right everybody was [TS]

  like you can with this doesn't just doesn't line up with the with New York's [TS]

  geography right but that wasn't the goal right understood that the goal was [TS]

  getting people from point A to point B any figured out the right way to do that [TS]

  and he figured out that you know the geography was kind of a suggestion like [TS]

  yeah that's kinda sorta looks like New York and now have all right now how do I [TS]

  get from point A to point B he did the original the one that everybody still [TS]

  remembers the American Airlines branding is a big fan obviously I mean famously [TS]

  and he was even featured in gary has to its film Helvetica is a big big user of [TS]

  Helvetica and and Swiss design in general and that sort of basic Swiss [TS]

  geometric clock and hype but everything I'd like Eric speaker man good our good [TS]

  friend Eric speaking he understood that help their cause you only find you ever [TS]

  need [TS]

  yeah I actually drawing a blank on anything [TS]

  Massimo did that wasn't Helvetica I'm trying to troll speaker my particular [TS]

  he's a genius in his own right but his is blind spot for Helvetica has always [TS]

  contended me but on the other hand maybe because he he [TS]

  which is funny because he designed but Dhoni designed so many great funds yeah [TS]

  but maybe it's the fact that he doesn't like it which drove him in the direction [TS]

  to do these other things that are new and distinct and notches read rehashing [TS]

  you know already trading around [TS]

  so my one of my favorite one of my favorite things he did was and i dont [TS]

  this one isn't as famous as in the New York subway but you know when you go to [TS]

  a national park and get a map [TS]

  yes that's his stuff and NE national park you go to you and you you [TS]

  understand immediately I'm at a national park hope it's the brochure I know how [TS]

  to use this pressure because it follows the same grade structure it follows the [TS]

  same content structure from park to park to park the the new American Airlines [TS]

  livery I think that's what they did that liver your life every one of those words [TS]

  livery like live its next where they went away from his design and and switch [TS]

  to I don't know what type faces some kind of thing you know the color is a [TS]

  vaguely the same you can you know you can read you can read that it still says [TS]

  American Airlines it's such it's such a pointless redesign and it came at a time [TS]

  when American Airlines was in trouble and I it was one of those redesigns were [TS]

  you just know it was it was part of a lino distract from the financial [TS]

  problems let's let's come out with a new identity is it didn't do anything to [TS]

  help them it didn't make me quit Twitter got the new bird [TS]

  exactly it's exactly like Twitter getting a new bird right it just came at [TS]

  a time of let's do something and it just made me so sad because the old American [TS]

  Airlines brand and livery could have lasted forever always beautiful it would [TS]

  it would it could ever could live fifty years from now it would still look [TS]

  exactly that is good and hundred years from now it probably looked at each [TS]

  other new one sucks it has those that that awful awful tale bullshit with the [TS]

  stripes and I don't know what the hell is going on here but it's like [TS]

  a weird ego headed shape coming just it's terrible I've seen a lot lately [TS]

  because Phillies main airlines USAir and USAir is acquiring merging with american [TS]

  but it's real it's one of those a reverse acquisition where USAir as the [TS]

  one thats fiscally solvent and they're buying american but because american has [TS]

  the better more established brand they're going to rebrand the whole thing [TS]

  as american airlines and so when I fly and I've been playing a lot recently and [TS]

  had lot of its on USAir everything at like Philly Airport at least is 5050 now [TS]

  like all the when you go to the USAir desk it's USAir and American they're [TS]

  like like one foot in each boat right now and then soon I guess they're just [TS]

  gonna take their foot out of the USA won and I was so hoping that they would use [TS]

  this as an opportunity to go back to the classic American Airlines brand but [TS]

  apparently not the old one is so beautiful [TS]

  do you remember when ups which logos yeah I was just thinking about an ad [TS]

  that's the only thing about this is that they wanted to make it seem as though [TS]

  the UPS logos which made sense that was probably what about five years ago [TS]

  yeah maybe a little longer somewhere between five and eight but they have [TS]

  that beautiful Paul brand logo one of his best and he's really was and and [TS]

  that's saying something but they have the perfect logo just a perfect [TS]

  idealized I cannot iconographic package perception is logo perfection and and [TS]

  they replaced it with with the ship its viewership it already looks dated it [TS]

  they they replaced it with this sort of gradient look you know that was smooth [TS]

  and and this sort of like their printer said hey we we could print this gradient [TS]

  that'll make this shield look curvy on the trucks will then let you use it and [TS]

  just just awful it already looks bad indeed it was I don't know why I don't [TS]

  think it was more in five or six years ago but it was certainly within the last [TS]

  decade and it already looks old whereas the Paul rammed one would have lasted [TS]

  forever you have really would have got the thing about it is is na I mean that [TS]

  sincerely that it's not just bitching about it because they changed it you [TS]

  know but it was just so perfect it was good looking and it was distinctive [TS]

  nobody else used I mean I still have the brown so that mean I'm not that stupid [TS]

  that the gorilla that but that the Paul Rand one made them look authoritative [TS]

  like they were they somehow always as a kid seemed to me even more authoritative [TS]

  than the postal service that even though the Postal Service is actually from the [TS]

  federal government [TS]

  a package by UPS that was that was the real deal was good staff [TS]

  UPS does not deliver bad news I think that's part of it [TS]

  exactly and they don't give you up if UPS showed up they were bringing you [TS]

  something you on it when the mail showed up 50 50 shot that was gonna suck [TS]

  overdue bill collection agency UPS was always good and I don't know I don't [TS]

  know what the deal is with this I don't know if I i mean it's gotta speak to [TS]

  like really good hiring practices but every UPS guy a GPS agent that I've ever [TS]

  dealt with [TS]

  has been great that I have the exact same experience here totally yeah like [TS]

  and then like the FedEx guy also and you know he's may be recovering from last [TS]

  night he's you know like smoke smells like cigarette smoke [TS]

  yeah just been near of sweat but the UPS guy always looks impeccable very true I [TS]

  R you we have a regular UPS guy and I got a little bit embarrassed I don't [TS]

  know his name but we just call each other cheap right because we're thrilled [TS]

  that works [TS]

  yeah and you know but he knows I know him and he's awesome there was one time [TS]

  just just a couple weeks ago where we were going away and is one of my recent [TS]

  trip you know we're flying the next day and Amy had ordered something that she [TS]

  wanted for the trip and amy was gone and it was just me and Jonas but I had to go [TS]

  pick up dry cleaning that we wanted to take with us on the trip so Jonas was [TS]

  home we don't let him answer the door cuz he's only ten years old and has a [TS]

  lot to answer the door so he doesn't answer the door and I knew I had a [TS]

  fifteen-minute window where if the UPS guy came in at fifteen minutes we're [TS]

  gonna miss this package and it that's when he came and I was like a block and [TS]

  a half away two blocks away and he's dry see him driving he sees me and he pulls [TS]

  over and he go there just missed him he tosses me the package FedEx guy would [TS]

  have flipped you off you never would have given it to me now [TS]

  never in a million years and and now there is I don't know I don't know if [TS]

  this is regional or what but like those those shared services that Amazon jumped [TS]

  aircraft to yeah I know what you mean yeah it's like a guy was a guy with a [TS]

  Subaru yeah [TS]

  eco deliver 90 executives guy with the Subaru you know maybe they do some kind [TS]

  of background check on uniforms they do things like these are the guys who [TS]

  couldn't get over ex jobs and they're delivering your packages exactly you [TS]

  know what it takes now to get hired by Umarex I think your dick has to be [TS]

  visibly outside your pants of the tattoo on it right says mom and there's a hard [TS]

  anyway the sad story about massive movement [TS]

  is that is apparently very gravely I just like the sub today and his son you [TS]

  know they're spreading the news in that they want you know anybody has been [TS]

  inspired by him to just send them a letter Sunday sound literally envisions [TS]

  you can't don't think I don't wanna bother and they're going to get a lot of [TS]

  letters already though they want this right this is envisioning sacks and [TS]

  sacks of letters and he gave an address and just anybody has been inspired by I [TS]

  did it did you do it I i literally made a short letter I have a postcard I'm [TS]

  going to mail it on the way home I printed out a little things and of [TS]

  course I said it and health attica I just made a just a little short things I [TS]

  said thank you and yea big letters and and dropped it in the mail today that's [TS]

  all you need to say that meanders in the man's I gotta read an eight-page letters [TS]

  now mind if I read your mind I don't know how to address them addressed to Mr [TS]

  of India and it's a comma and a big double the size just said thank you for [TS]

  everything you go and you know I tweeted this out earlier today if you know if [TS]

  you're like a young designer and you're like who's Massimo Danieli just break [TS]

  the postcard and take this opportunity to do it because in a few years you wish [TS]

  you had you won't have it anymore [TS]

  ya boy and he was one of my love I love the whole gary has designed trilogy but [TS]

  you know sort of like Star Wars it's like the first one has a special place [TS]

  in my heart I love Helvetica and yeah he was so great in it i mean home movies [TS]

  great I'm lucky I can't say that he made the movie but it's it just does mean [TS]

  well knowing that easy let's hope they get better but it sounds like it doesn't [TS]

  sound like it does not but man how great is it though that gary had had had the [TS]

  idea to do the movie while he was still around because you're gonna make a movie [TS]

  called Helvetica about how Vatican typography [TS]

  man it would have been a crying shame not to have him and it never would have [TS]

  been the same movie with no sorry my sad news there but kind of anything as soon [TS]

  as do I hope it works out great [TS]

  take some pictures of all the stuff that comes in yeah alright happy news [TS]

  all right do you have any is comiXology happiness jesus fucking christ no that's [TS]

  not talking about talking about making things worse I mean I yeah I didn't get [TS]

  it let's you know i i understand why but the Y is stupid so for those for John's [TS]

  three listeners who don't also read comics and you might have girlfriends [TS]

  comiXology [TS]

  was comiXology was the thing that I did I did eighty percent of the time I [TS]

  touched my iPad isn't really true yeah it really is like so I don't use it that [TS]

  much I use it for reading comics I use it for movies if I'm traveling on a [TS]

  flight and I use it for reading but I like split time between that my Kindle [TS]

  depending on what's closest to me but yeah I loved reading comics on the iPad [TS]

  I think comics or the one I don't know the economic I don't know how much money [TS]

  comiXology had made but it just seems just just without stats to back it up [TS]

  just observing and listening to friends comments are the one thing the one [TS]

  periodical that really seem to be thriving on the iPad will because it [TS]

  doesn't matter when you read it well and I think it's combined and and that it's [TS]

  a key issues back issues are just as relevant as current issues and there's [TS]

  so much nostalgia [TS]

  I mean so I used to buy a stand-up comic book shop and every week every [TS]

  Wednesdays go to the comic book shop I grabbed my stack I go home and during [TS]

  the course of the week I would read through them until it was Wednesday [TS]

  again and I get a new stack and after a few years you end up with a lot of [TS]

  fucking comics and I'm not one of those guys who like putting in bag but they [TS]

  were just be massive piles of comics around the house and it feels like a [TS]

  shame that the wrong now putting them baggies filing them away it's a crying [TS]

  shame to throw a good comic book I don't like I've just throw out a comic book [TS]

  sort of person so I went out and got all these long boxes and I put all the [TS]

  comics and I'm and now I have like 20 bucks 20 long boxes of comics in my [TS]

  house that I'll probably never opening ever want to throw out so when the iPad [TS]

  came around on comiXology came out all of a sudden it got really really easy to [TS]

  read a comic when you're on your iPod on a device on an iPad and it was a really [TS]

  great device to read it it's like the iPad was made for reading comics yes [TS]

  yeah I think that's part of it too is that it is no no compromise I mean you [TS]

  know reading of an actual printed comic book is cool and you know and it works [TS]

  but reading on the iPad especially once the iPad with Retina yeah which is [TS]

  effectively at this point I'm most all iPads and use it it's just great and the [TS]

  way that you can zoom and go from the panel so that if it was actually [TS]

  physically small you could just quick tap into zoom and see it was all just [TS]

  great and and the the nature of comics where one comic book does not take that [TS]

  long to read a story as usually you know pace bands for five episodes are issues [TS]

  just works in the way that like been watching TV shows [TS]

  works digitally but really just didn't it didn't become a thing until after the [TS]

  DVD era ended and download over Netflix and iTunes or whatever because you could [TS]

  say you know what it's only eleven o'clock I've got one more in me and that [TS]

  was a good episode let's watch one more and it's the same thing with with [TS]

  comiXology where you got to the end of a good one and just one tap away from yet [TS]

  just here to take my $2 and give me the next one is like crack right and there [TS]

  are a couple here in the office there you know there's a few of us who who [TS]

  read comics and we we we we were amazed when we realized how much money we were [TS]

  sinking in a comiXology on a weekly basis because it was just so easy to to [TS]

  hit me that next time give me that next time and it's three bucks down the end [TS]

  it's three bucks pin so I am curious where how how severe drop-off they're [TS]

  going to see I think it is going to be severe because it wasn't so I mean I've [TS]

  heard people just go to the website in collecting comics for the week but the [TS]

  thing that doesn't account for just is discoverability [TS]

  I would go in I would go in there looking for one comic and I would end up [TS]

  reading like for more titles that I'd never heard of before because it was [TS]

  recommending them to me because they were showing up on the featured page and [TS]

  because I was willing to give them a shot because it's three bucks you're [TS]

  willing to give something a shot right and you end up discovering all these new [TS]

  titles that you didn't know about and and now you're buying one every month [TS]

  and entire evenings were spent this way and now you have to make a comment [TS]

  just like in if you're so if you're a casual comic reader and you're like oh [TS]

  that's download this comic Sam previously it's like hey here's here's [TS]

  thousands of comments that you can try [TS]

  and now you download the comiXology app and it's like dude where your comics and [TS]

  you have and i i i dont know we're fully to ascribe blame I i kinda blame Amazon [TS]

  because obviously they knew when they acquired them this is what they were [TS]

  going to do [TS]

  yeah and it was going to be a big disappointment to an awful lot has to be [TS]

  a majority of the existing users you know we're going to buy this popular app [TS]

  and most of the users are on iPads and now most of them have of significantly [TS]

  worse buying experience yeah I do understand Amazon's motivation not to [TS]

  wanna give 30% apple pie they knew what they had going in when they buy a newer [TS]

  going in in the comiXology people knew it going in or should have known it or [TS]

  simply stopped and asked about it but I see even even with the giving your [TS]

  thirty percent to happen I think you're still screwing yourself and in your [TS]

  you're still screw yourself in the long term because the amount that you just [TS]

  crippled the discoverability for new users and of calm and of related comics [TS]

  isn't gonna make up the 30% that you're getting back isn't going to make up for [TS]

  what you've taken away [TS]

  yeah comiXology pull this off in a way that I'm surprised that everybody went [TS]

  along with was that comiXology was like a comic book shop where you didn't have [TS]

  to go to a Marvel comic shop and then drive a couple more blocks take a cab [TS]

  and go to the Dec comic shop and then go stop in the indie comic shop like you [TS]

  could just go to come ecology and you can get all of that like I mean was [TS]

  overstating it was dark horse so there were individual hold yeah they had a [TS]

  most but it was closer though to you know one stop shopping and they were [TS]

  like the type kid of comics [TS]

  get most of the funds hear ya good example yeah you can come here you're [TS]

  going to have you not just going to get you know these files you can against [TS]

  most funds right and every once in while I have to drive to Harper's house could [TS]

  you really really need need got it right in that it's so little works out like [TS]

  that digitally every nobody wants to share alike that everybody sees digital [TS]

  is this chance to make you know their own little no words just DCI now that's [TS]

  back where we are where if you want to you know marble indicia gonna have to [TS]

  make their own apps and you're going to have to go to different apps for [TS]

  different things you know I mean for superhero stuff everybody kind of knows [TS]

  the separate universe that's part of being it's not like you know I not [TS]

  knowing what channel is certain TV shows on [TS]

  everybody kind of knows spider-man is anybody read comics Spiderman is marble [TS]

  and batman is Dec [TS]

  they know that now right and a pro [TS]

  well yeah I mean that's that's pretty angry I don't know but reading comics on [TS]

  the iPad is now the bottom line is that where the blame goes it's it's worse now [TS]

  than it was not York's so as a general rule you're not going to make more money [TS]

  by making something harder for people to use yeah your heart and especially [TS]

  harder to separate them from their money [TS]

  yeah because that's always going to be the the stickiest part of the thing I [TS]

  mean separating people from their money under the old comiXology model there was [TS]

  so much lube in that flow like money just flowed out here while it was a kind [TS]

  of incredible how quickly you spent money on that on that out and Amazon [TS]

  totally knows that I mean because that's certainly a big part of the appeal of [TS]

  using Kindle I really you know for example couple years ago I read and [TS]

  reread all of Ian Fleming's James original James Bond novels and they're [TS]

  pretty short you know like that back in those days you know fifties sixties up [TS]

  until I don't know when it changed but novels used to be fairly short and you [TS]

  know he could put famously you can put the catcher in the rye you put in your [TS]

  jeans pocket so they were they were short reads and if I read it and I still [TS]

  had no gas in the tank at night I would just immediately took two types of a [TS]

  button and I'm reading the next one in the series right which it I remember [TS]

  thinking like that so totally different than the physical days you know physical [TS]

  books like you know where I even if I'd bought the whole series and had and but [TS]

  I had like the next one upstairs in my office I might have just gone to bed [TS]

  whereas to two types of a finger I'm gonna sit here and read another one and [TS]

  I think that comiXology is totally lost yep [TS]

  and and and now I mean now there's a shopping cart model by the way the by [TS]

  the way their website is at Roach's yeah cuz this website predate that yeah if if [TS]

  you're going to pull this move your website better be fucking great and it's [TS]

  not it's terrible and it has a shopping cart model so you never wanna do with an [TS]

  addict and I think comics readers are addicts is showing a total that's so I [TS]

  would sit there at night just hitting bye bye bye bye and so i'm i'm just [TS]

  buying comics an issue at a time now I go to go to the website and I get to see [TS]

  a totally holy shit and spend $35 comics yeah that's really a lot of money it [TS]

  would be like if your bag of chips had a good digital readout that showed you how [TS]

  many calories you've consumed as late as you take the chips out of the back right [TS]

  in and all of us and maybe I won't try I'm certainly not going to try this new [TS]

  on that I've never heard of before it might suck and I want to get out of here [TS]

  under 20 bucks so all of a sudden I'm deleting from the car [TS]

  yeah and addiction is sort of a loaded word but I think it's a fair one hand [TS]

  and the comics addiction in the grand scheme of addictions in ways did blow [TS]

  money online is pretty benign you know as opposed to say something like candy [TS]

  crush where there's all these various psychological tricks and artificial [TS]

  barriers like the the stupid way that they will lock you out and say like you [TS]

  you give me money you're done for half an hour right you know there's nothing [TS]

  like that it's just you know if your you must have been enjoying this story but [TS]

  this is i mean this is always been the joy of comics it's it's a quick hit it I [TS]

  mean I remember when I was a kid there they want they went up from 25 to 35 [TS]

  cents [TS]

  pretty old [TS]

  yeah I am pretty old but yeah they used to be these me $0.25 remember how much [TS]

  weight to my parents just gave me a box just by coincidence a box of couple [TS]

  boxes of old stuff from them [TS]

  boyhood including a bunch of old comics I might have some in there that are 35 [TS]

  cents I mean it's not a lot and he made three bucks three bucks you hit that [TS]

  button but 35 bucks I'm going to think a little bit about this [TS]

  yeah remember the West Coast Avengers yeah yeah I was mad that I don't have [TS]

  the whole I mean eventually that's the thing with comics is it 60 property can [TS]

  never actually they never end [TS]

  venture a guess they rebooted but I had that the whole first couple of years of [TS]

  West Coast Avengers and I liked it at some point haiti's I must have been when [TS]

  they started it and I liked it because unlike the regular Avengers which was up [TS]

  at two hundred and whatever and I felt like I had this nagging sense of [TS]

  completion because I missed two hundred episodes beforehand and liked that I was [TS]

  starting with issue 1 right and remember thinking it was going to be real [TS]

  valuable and everything I got it really baby this issue 1 and of course it's [TS]

  just it was just a pilot yeah issue 1 was always a big deal not just because [TS]

  it might be valuable someday but like you said it's your opportunity to come [TS]

  in at the very beginning of the story and that didn't happen too often it [TS]

  happens it happens a lot more now because now there's a lot more reboots a [TS]

  lot more offshoots a lot more mini series but back then you had like issue [TS]

  number I remember 500 something of spider-man and the Fantastic Four was up [TS]

  at like a ridiculous number testing 456 710 yeah I remember that night and I had [TS]

  these I got these issues from my parents I thought Jonas may really dig it like [TS]

  here's what the comic books were when I was a kid [TS]

  and I showed it to him and a he thought hawkeye look he couldn't he did not [TS]

  believe me the Hawkeyes Hawkeyes purple heart I width 320 height and B he [TS]

  thought that he was I what is this [TS]

  they're they're ripping off Iron Man and I was like no you know I remain in the [TS]

  eighties kinda had shoulder pads and he was so overnight golden he's I know he [TS]

  wasn't and I was a yes he was it was the eighties shoulder pads R in column [TS]

  ripoff Iron Man and he set up my career over so you weren't even kids I would've [TS]

  been so happy to read my dad's comic books but I know he's thrown out and I [TS]

  thought wow keep them and then my son will read mine and it doesn't he wants [TS]

  nothing to do with them [TS]

  remember when the first time that Star Wars came back into the theaters I do [TS]

  like nine likely Chinese [TS]

  human-like 1979 no no no no the first time they came back as I do and I [TS]

  remember that anniversary yeah it was the first time that Lucas started taking [TS]

  with them yet 1997 I think you're right it was twenty twenty years so they they [TS]

  reintroduced all the all the action figures at the same time and I bought [TS]

  every single one and had them all like still in the packaging in a really large [TS]

  box and at one point I decided you know what I'm gonna give these to make it cuz [TS]

  he was he was just getting in a Star Wars and knowing all the characters he [TS]

  was really into it and I'm thinking I got that big box of action figures there [TS]

  it's like Christmas in July yeah he's going to really appreciate this and he [TS]

  did [TS]

  he tore open all the blister packs in about five minutes played with the toys [TS]

  for another five minutes and then went off to do something that was it left me [TS]

  standing there with this giant pile of broken hope that my feet for 10 minutes [TS]

  yeah that's great what else you got to remember where they are the figures that [TS]

  came out and they were real but everybody had like it was like truck [TS]

  troy aikman Luke Skywalker [TS]

  you know huge huge pectoral muscles way out of proportion almost almost like [TS]

  halfway into the Masters of the Universe sort of yeah exactly which was a very [TS]

  bizarre choice I thought like I do realize that the articulation of action [TS]

  figures has proceeded at a remarkable clip since when I was a little kid but [TS]

  changing the the the physique of the characters always seemed to me like I'm [TS]

  very strange a strange decision given the overall aesthetic of the Star Wars [TS]

  universe well I think you first the first decision is what molds do we have [TS]

  available I don't have it seem like everybody you know maybe that was part [TS]

  of it I like to the original figures from the counter ones from them the [TS]

  seventies yes they were sort of the opposite everybody just sort of looked a [TS]

  little lazy nobody had any muscles at all [TS]

  yeah but I don't have those now know we report we can afford to spend money on [TS]

  toys so I never had any of that stuff I never so what they think what really [TS]

  excited me about Star Wars coming back out in the seventies into the theaters [TS]

  that was the first time I saw Star Wars in a theater cuz I didn't see the first [TS]

  one I did I didn't see the first one and remember this was before [TS]

  cable this was before VCRs and even when cable VCRs came out they kept those big [TS]

  the good movies right and come out they didn't put Star Wars on VHS until long [TS]

  into the PHS era so the first time I saw Star Wars was when it aired on TV and by [TS]

  that time I'd seen Empire Strikes Back and my parents would let me see Star [TS]

  Wars I think they're punishing me for something I forget what it was I don't [TS]

  know that's that's the saddest story I've ever heard it's pretty sad right [TS]

  yeah I don't even know what I did between 1977 and 1983 or so other than [TS]

  talk Star Wars oh I talked about it like I read the comics like I knew the plot [TS]

  and I knew every single minute of plot line right but I'd never seen it I did I [TS]

  read the novelization this is the most you know what it was [TS]

  you're the person that normalization was created for because the normalization [TS]

  was literally just telling you what happened in the movie was actually there [TS]

  was nothing else it was just here's the movie for someone who who for some [TS]

  reason has not or cannot see the movie so it's actually pretty useful for you [TS]

  but you know I'm a perfectly normal adult now so this had no long-term [TS]

  repercussions no no scarring whatsoever [TS]

  nine [TS]

  all right let's let's do the third the source file sponsor and this is great [TS]

  love these guys new to the show as a sponsor our good friends at briefs [TS]

  briefs lets you build prototypes of apps without code using a Mac application [TS]

  built for professionals you express your ideas by drawing the interface that the [TS]

  app and it's got Bruce has great tools drag-n-drop template for buttons and all [TS]

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  app but the difference between briefs and just sketches or static screenshot [TS]

  is briefs led you built put your bring your prototypes to life so you can hook [TS]

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  them how the app works and showing on this spring [TS]

  screenshots and telling them well if you tap this you go here what you do when [TS]

  you build a brief briefs it lets them run it right on their phone and they can [TS]

  see it for themselves how the app works saves a ton of time and it makes your [TS]

  ideas [TS]

  far more clear than they would be any other way I've linked to break so many [TS]

  times on during fireball you can search my site and see the stuff I've said [TS]

  before it too great [TS]

  we've used it for Best per recommended very highly it's a great way to convey [TS]

  your idea in a prototype that actually comes to life here is where you go to [TS]

  find out their website give a brief dot com give a brief dot com and you can go [TS]

  there and try it out for free today [TS]

  go to the Mac App Store search for briefs and buy it directly right there [TS]

  on the Mac App Store [TS]

  my thanks to briefs so you wanna Ward Mike uuu just literally today as a [TS]

  record recording today on Friday the 9th of May you you won an award I did have [TS]

  ever won an award before I think so what did you win I got the conference talk of [TS]

  the year twenty [TS]

  I guess 2013 a little late for an award for 2013 maybe through 2014 I don't know [TS]

  I got the conference talk of the year word this is the one that I saw you give [TS]

  at Webb stock 2013 that's right now that was a February 2013 so we're talking [TS]

  fourteen months ago [TS]

  yeah it was a good talk I have to say and I you know and just circling back to [TS]

  being in show it pains me to give you a sincere another compliment but it really [TS]

  was it was a great talk see the thing about getting a compliment from you is [TS]

  that I know you always mean it because you wouldn't do it unless you absolutely [TS]

  had to and I know they're also pains you so that makes me feel better it was it [TS]

  was it was impressive for multiple reasons web number one website is [TS]

  amazing conference ya love the town they're very high standards though so [TS]

  you say it's a great venue great people great audience God people New Zealand [TS]

  are just had never met a man they were into it i mean they're engaged in is a [TS]

  great audience great talk they have other great speakers so it's great place [TS]

  to go but you have to have to bring your A game really feel like you deserve it [TS]

  and you had the closing spot which freaked me out well because you can't [TS]

  just it's you know opening spot you can kind of get away with just giving a talk [TS]

  with somebody who hosts the thing [TS]

  can get up there and sorted do the you know introductions in you know let's get [TS]

  our toes in the water and get into the conference mindset and in here for [TS]

  speaker closing speaker though has to give a closing talk has to feel like [TS]

  punctuation whether it's a one day or two day event or something like that it [TS]

  has to emotionally feel like you know this is the end you gotta work the crowd [TS]

  right you gotta send the crowd home you're going to be the last thing they [TS]

  hear two years prior have been a website twice and Merlin Mann had that spot two [TS]

  years prior and kill he did a great job too I have to say I was worried then [TS]

  that's one of the things you're my friend and you worried about you want [TS]

  your friends to do well I was a little worried about you in that spot because [TS]

  yeah I was just you know I know you're a good speaker and they have good things [TS]

  to say I just didn't know if you could pull it off well tomorrow and get [TS]

  conference talk of the Year for his closing spot John well boom to dig I saw [TS]

  I saw Merlin's talk is a very good time it was a very good talk yours was [TS]

  excellent too that I did you end up giving it elsewhere I'm giving it now so [TS]

  that was that was the second time I given that talk and it was so that was [TS]

  my back burner talk I've got like the top that I'm doing this year and the [TS]

  talk that I'm prepping for next year and that was so the way web stock happened [TS]

  was kind of weird I got I got an email from from my get web stock was a great [TS]

  guy two weeks before the event that's crazy and it's a two-week flight he is [TS]

  doing I was a plane literally stopped while I was reading the email to pick me [TS]

  up two weeks before the event he said hey will you speak at Webb stock and my [TS]

  first thought was wow they they are really on top of this there already [TS]

  getting speakers for next year and it was a no in two weeks [TS]

  ok because this I'd always wanted to go to wake you know this I mean how many [TS]

  times have I had i bug you like a John you know the people right we can be [TS]

  invited to web stock I did you did and so two weeks before the show [TS]

  hey we come down to web stock and I'm like yes definitely [TS]

  ok but here's the deal we want you to give the closing target and we want you [TS]

  to knock people out of their seats and I'm like we writing you talked for like [TS]

  two weeks man but I had this talk that I kind of put away for a while and I [TS]

  thought you know what I think I can I think I can turn that talked into the [TS]

  talkies looking for I think there's a closing talk hidden in there what's the [TS]

  title how designers destroy the world title [TS]

  well here's the story about the title for the first time I gave the talk was [TS]

  at Paris web and so they invited me to speak there and I said yeah great I'd [TS]

  love to have this talk about you know how about designers and client [TS]

  relationships and how you can develop more empathy with your clients and their [TS]

  like that sounds great and I'm not not to shit on these guys they were great [TS]

  but the talks not for salespeople it's for designers are the conferences and [TS]

  salespeople that's for designers and I thought that's really fucking weird [TS]

  things will happen at a car designers ruin the fucking world and they were [TS]

  like that sounds great [TS]

  and she had no I gotta write that talk but that's actually a really good title [TS]

  for a talk show that's when the time came from me being an asshole is [TS]

  somebody and accidentally coming up with a great title that needed to be back at [TS]

  you but you haven't given it again since I have am giving it a this year oh and [TS]

  so you you're on the regular a a cycle right you're you're part of the [TS]

  travelling roadshow speaking of podcast sponsors right people can you know what [TS]

  the hell did go to the an Event Apart website and you can look at the schedule [TS]

  and you're you're gonna be given that each of the city's no I'm I'm doing five [TS]

  of this year for them whether they're the ones people should know about rights [TS]

  san Diego is this this weekend where this week so I'll be giving it in San [TS]

  Diego on Tuesday and then Chicago lost an and for the very first time we're [TS]

  going to Disney World and totally Orlando so I'll be cursing at people in [TS]

  disney world to have you ever been to Disneyworld your big disneyland fan I'm [TS]

  a Disneyland guy we have arguments you and I we argue that's probably the root [TS]

  of our animosity towards each other it is and so I think people are genuinely [TS]

  surprised and possibly don't believe us when we talk about how much we love the [TS]

  Disney places I'd I think so too the bed haha yeah I love Disneyland I've never [TS]

  been a disney world but it's it's the thing where you know if I wanna be your [TS]

  guide if you have somebody says hey you want to go to Disney [TS]

  ya wanna go to Disneyland cuz it yet disney world is weird to me [TS]

  disney world is for tourists [TS]

  I'll have to figure this out I don't know if I want to go to Disneyland with [TS]

  you are not going to Disneyland with you you have to come to Disneyland well I [TS]

  definitely want to go I would like to do it then I would like to go and see all [TS]

  the Disneyland around the world I would like to see the one in Paris the one in [TS]

  Japan has apparently the 2012 see because I would totally do that because [TS]

  the back story I've heard is that they got they had like outside investors for [TS]

  the one in Japan and they insisted on upping the standards so like in a way [TS]

  that like Disneyland and Disney World have such higher production values and [TS]

  standards than your typical theme park that the Disneyland Japan is even higher [TS]

  than typical Disney standards but here's the thing so Disneyland is the original [TS]

  and Disneyland as a designer what excites me about Disneyland is that it [TS]

  was built around amazing constraints they they had they had that plot of land [TS]

  which was fenced it was fenced in by the highway and street a freeware they [TS]

  couldn't expand and they they had that original design which was basically a [TS]

  hub-and-spoke model where you walk in you walk through mainland you're in the [TS]

  circle you're in the middle of Disneyland and everything [TS]

  radiate out from there so you as you're expanding the part you have to figure [TS]

  out what the hell do you do when you run out of space so haunted mansion for [TS]

  example you walk in a haunted mansion and the first thing you do is you get [TS]

  into that room that that's actually an elevator that looks like it's expanding [TS]

  but the reason that that room exists is because they have to get you out of the [TS]

  park because they couldn't build the ride in the park they had to build it [TS]

  out you know in the bait under the parking lot so they figured so they will [TS]

  how do we get people down and how [TS]

  and they came up with this this room which which they've ended up [TS]

  incorporating into every subsequent version of The Haunted Mansion even [TS]

  though they didn't have to at that point the other one and the one in Florida [TS]

  though is not an elevator it goes if you close your eyes and tell you can tell [TS]

  you're not moving it just looks like an elevator instead it the walls go up [TS]

  instead of the floor going down right away which which you know is is the [TS]

  illusion that being created by the elevator so to me like all of those [TS]

  decisions that were made in Disneyland were made because of real constraints [TS]

  that existed and they were creative ways to get around that stuff like the [TS]

  Indiana Jones ride there did giant walkthrough through the caverns and like [TS]

  all that crap that you walk through online that's all to get you the hell [TS]

  out of the park because it is that run for it in the park right because that [TS]

  right is out in the parking lot somewhere three levels down so we don't [TS]

  have that right [TS]

  really there's no there's no indiana Jones right there's an indiana Jones [TS]

  stunt spectacular but that's it [TS]

  Studios Park but there's no there's no I know I know I've heard them this Indiana [TS]

  Jones ride of which you speak but there [TS]

  that is a part of California Adventure is that is a no no no [TS]

  so so as a designer you know one of the things that we have to deal with is [TS]

  constraints you can't design without constraints and everything has [TS]

  constraint in his eye [TS]

  most constrained rate in Disneyland was the most constrain constrained and all [TS]

  of those design decisions that were made to give to work with those constraints [TS]

  are amazing and then you know when they repeated that stuff out and the other [TS]

  parks then that because that it's almost like what other people think design is [TS]

  like it like at that point it's just surface level stuff that's i mean I [TS]

  definitely want some point I got it I i no wanna go there while Jonas is still [TS]

  young enough to one actually go to a Disney park with us [TS]

  yeah you know it's never the summer never had almost never end up in [TS]

  Southern California San Francisco several times a year but it's just never [TS]

  in Southern California to do it well it's right in the middle of Anaheim and [TS]

  there's not no other place that there's nothing else to do in Anaheim that you [TS]

  would want to do see the baby and my travel guide [TS]

  you know what the bottom line note that you've you've put your finger though [TS]

  what it is that appeals to the you know gone to the Disney parks for me is that [TS]

  there's so much design everywhere [TS]

  anybody who appreciates design of any sort there's just so much to so can [TS]

  think about and and so many details to to notice I don't know every time I meet [TS]

  somebody who's never been there I've met very few people who've been to one in [TS]

  the bin like ads kind of a let down here is there's a lot of people who've never [TS]

  been to one and it's it's I feel like their preconceived notions are [TS]

  completely spoiled by a great adventure or Hershey Parker you know any other [TS]

  shit hole like that ya see you know once you the amount of detail that goes into [TS]

  disneyland compared to those other places like when you when you look at [TS]

  all the lands in the park like adventure land in Frontierland New Orleans square [TS]

  he did you realize just how physically small those areas actually are [TS]

  but then if you're standing in Adventureland you were totally immersed [TS]

  bye bye Adventureland you can't see the other areas you don't even know they [TS]

  exist [TS]

  my single favorite aspect of the whole Magic Kingdom is the sightline [TS]

  management and every once in a while they do let you peek through to another [TS]

  land but it's a deliberate you know at this spot we want you to be able to see [TS]

  this right it's the most to me it's the most amazing thing the sightline [TS]

  management [TS]

  their marvels of design the sound of management is amazing to where they have [TS]

  you walk around the park and there's a soundtrack that you don't even notice [TS]

  cuz it's not super loud and it certainly mostly just hear the sounds of people in [TS]

  part but there's music and the music is deemed to the land but they managed the [TS]

  transitions were when you're walking from Adventureland to Frontierland [TS]

  there's this transition area but the music sucks up so that it as you hear [TS]

  half of the one and half the other it doesn't sound like you're hearing two [TS]

  different songs it sounds like something that actually does go together and it's [TS]

  not the same beat and then all of a sudden you're listening to a different [TS]

  song so we're gonna go to Disneyland somehow [TS]

  what we should do is we should you and I started Disney podcast because I feel [TS]

  like if anybody can bring the joy of of Disney to children across the world it [TS]

  would be it would be a key would be a podcast for children so listen up jerks [TS]

  particular really really grumpy worried something year old man who saw a lot of [TS]

  oil all over the details of Disney theme parks could be hit or how long does his [TS]

  podcast no one is like a really like halfway through now we're done we're [TS]

  rollin we're done that's let's call it we're not gonna talk about beats we can [TS]

  talk about beats we should not attend ten-minute some beats 10 minutes so the [TS]

  beach thing to me is interesting only as much as the conversations that are [TS]

  happening about racism yeah like what the fuck [TS]

  that you know and it's funny it didn't even occur to me at first began now [TS]

  obviously occurred to me that that certainly you know dr. Dre is black and [TS]

  he's from the hip hop world it's not like I didn't think that there was any [TS]

  correlation at all but it didn't even occur to me yesterday this was yesterday [TS]

  when the Financial Times broke the news that a man it still isn't finalized as [TS]

  we reported this to my knowledge that Apple is going to buy them but it seems [TS]

  like a done deal that's just you know lawyers ironing out details on the [TS]

  contract [TS]

  yeah but nothings in announced right unless I missed something in the last [TS]

  hour but now it does seem like some kind of crazy racial subtext thing is popping [TS]

  up about it and it's like really just seems nuts to me but not surprising yeah [TS]

  I mean it's an interesting deal because they don't you know they don't make [TS]

  deals like this and cuz I mean if you're gonna be music service it's weird that [TS]

  you buy that one I guess and you know the bottom line is what you don't buy [TS]

  something that you don't need and what is it that they have that Apple needs [TS]

  and so at first it didn't make sense to me because they don't need the [TS]

  technology I don't certainly not the hardware technology Apple can make its [TS]

  own headphones so they can well head headphones in mice they could I [TS]

  personally don't mind their your I'm actually using her ear buds right now as [TS]

  we speak but I realize though that your buds are very personal thing you have a [TS]

  personal they're very personally I can't stand those earbuds but I know that but [TS]

  a lot of people seem just fine with them and that's fine I actually have a pair [TS]

  of Beats and they sound fine to me but if you ask other people [TS]

  sounded terrible [TS]

  homemade range like I don't even know what the hell that means honestly yeah I [TS]

  don't know what that means you there I just know that I I put them on a listen [TS]

  to a song and it sounds like i want to sale my hearings broken anyway and it [TS]

  probably from terrible headphones probably because beat I don't think they [TS]

  need the technology for the streaming service I mean Apple knows how to put [TS]

  audino audio and video on the internet for lots and lots of people to listen [TS]

  ones I don't think it's a technical problem that has kept a ball from [TS]

  releasing its own modified Dutch sort of Pandora style streaming music service I [TS]

  think its licensing and figure out who now I mean licensing ship [TS]

  think its licensing and figure out who now I mean licensing ship [TS]

  that's one thing but I also think it's a sales problem [TS]

  Lake Apple knows how to sell less than a dozen things really well to you but once [TS]

  you're once you you're looking at a catalog of thousands Apple doesn't know [TS]

  how to deal with that at all like Amazon can sell you one of the two thousand [TS]

  things Apple can sell you one of 12 and I think that their brows the browsing [TS]

  experience on the Apple TV on on i tunes like it's it just sucks I agree with [TS]

  that but maybe and I don't think their recommendation engines very good but [TS]

  that's beside the point of this acquisition I just don't think that [TS]

  they're buying any technology that they couldn't have built themselves but there [TS]

  are things that they're getting I think especially one day and has a look at all [TS]

  the coverage they're getting I see two angles to things they're getting the day [TS]

  didn't have and one is that the beach brand appeals to and has a lot of [TS]

  stature and quite frankly the black america [TS]

  you know and it's you know somebody cited there is a Nielsen survey the [TS]

  seventy-nine but a very remarkably high percent of black americans have [TS]

  smartphones and it's actually higher than any other racial group more black [TS]

  americans have a smartphone than any other racial group and 73% of the black [TS]

  people in America who have a smartphone have an Android phone it's an ADS [TS]

  disproportionate I think Apple's overall market share in the USA is very very [TS]

  close to fifty percent [TS]

  and beats is a real strong brand in black america so they're getting [TS]

  something there that's something that's actually that they don't have you know [TS]

  that you don't buy something you already have they don't have that and therefore [TS]

  it might make sense to keep that brand around even though they've never done [TS]

  there's never been an apple owned subsidiary that has its own brand unless [TS]

  you go back to truly prehistoric times like FileMaker FileMaker is a good I was [TS]

  just thinking but at us and that's it's like how many hundred times more people [TS]

  have heard of beats and FileMaker maybe a thousand times [TS]

  oh absolutely right I'm not sure I'm totally with you with the the black [TS]

  America thanks and while two white guys talking about black americans can be a [TS]

  good podcast [TS]

  rate I mean lots of insight here I don't think it's why they bought it though I [TS]

  think but I think I think it's more you more about youth to do other things that [TS]

  were one of the things that were equally unqualified to be talking about you I [TS]

  cuz I mean when I you know when you know I make it as you know his buddies over [TS]

  and stuff [TS]

  the majority of a manual trans and and beads so an email as as [TS]

  yeah this is beyond the realm of this podcast I think going into a discussion [TS]

  on race in america [TS]

  well you know i delegates I definitely think it's about getting something they [TS]

  don't have yeah and I'm intrigued because it's something they haven't done [TS]

  before so it'll be fun to watch and it could be a good week ago great week ago [TS]

  terrible but either way it's a great story yeah I think so [TS]

  the other thing is the relationships that Jimmy ovine and dr. Dre have and [TS]

  the rest of the you know leadership there i mean you know what's what's [TS]

  Trent Reznor's title there is a chief creative officer and I don't think [TS]

  that's like a no-show job like when Alicia Keys got the job is I think [TS]

  everybody in the same title chief creative officer of blackberry and it's [TS]

  alright just a fancy way of saying we're paying herded [TS]

  and add you know I think Trent Reznor's involved but that they have in this is [TS]

  some of the stuff I've read today and and there's the legal legal angle which [TS]

  is that some people speculated well maybe these these music labels didn't [TS]

  want to negotiate with Apple because they're wary of Apple's overwhelming [TS]

  influence and downloads you know that their music labels aren't happy with the [TS]

  way it turned out that iTunes so dominates they'd rather have like 20 [TS]

  percent at Amazon 20% and Apple 20% of Google 20% somewhere else so that no one [TS]

  of the stores has undue influence whereas iTunes I think still has a 70% [TS]

  of the download market [TS]

  so they're wary of them so they don't want to give them streaming rights [TS]

  either and so Apple buys beads so that they can have the streaming service and [TS]

  they've already got the deals in place but my understanding and I think a lot [TS]

  of other you know some public information about the way I understand [TS]

  it is that those deals have to be renegotiated if the company has acquired [TS]

  by somebody else [TS]

  yeah I heard that too but I never had the day is that these guys you know [TS]

  these guys have a really good relationship with the music labels I [TS]

  mean Jimmy 0 practically is a music label yeah and that they expect and that [TS]

  you know there's a couple of stories not just from one source saying that these [TS]

  guys are gonna stay as involved post acquisition by Apple as they were while [TS]

  beat was an independent company and that it's really gives Apple you know could I [TS]

  think seriously give them a very you know even a further leg up in ongoing [TS]

  negotiations not just for music but with the entertainment industry as a whole TV [TS]

  and music and movies [TS]

  yeah I think they get a lot of this I think you know there's there's the [TS]

  relationship angle there's the licensing angle and you know there's there's the [TS]

  up a profitable hardware business which I don't think you can scoff at right and [TS]

  they're they're not publicly held so the numbers are you know you've kind of to [TS]

  take their word for it but you know numerous of the reports peg their [TS]

  revenues at over a billion a year and presumably at very healthy almost [TS]

  probably Apple like profit margins because the knock against beats is that [TS]

  the hedge funds are not technically great they're not audiophiles they're [TS]

  they're selling them at audiophile prices but there are no Tori ously [TS]

  controversial in terms of the audio quality [TS]

  but that there's no they're not spending $300 to make a $350 headphones so that [TS]

  it's profitable to not just revenue right and if they did they would be [TS]

  idiots right but it's interesting I to me the most interesting angle and how [TS]

  this turns out is how they're going to manage the brand that to me is the [TS]

  uncharted territory and there's people arguing with me on Twitter that this is [TS]

  not uncharted territory for Apple it's you know Tim Cook has been saying for [TS]

  years that Apple is not averse to big acquisitions blah blah blah but it's [TS]

  like I just don't see it yet but but but he hasn't made him until now so it is [TS]

  unchartered territory it could turn out to be a great idea could turn out to be [TS]

  a terrible idea could turn out to be something in between how it whether it's [TS]

  good or bad idea to me [TS]

  put that aside for the moment I just don't see how anybody could deny that [TS]

  this is not out of character for Apple as a company is totally out of character [TS]

  right passing no judgment on whether it's a good idea about it it is I think [TS]

  of territory [TS]

  yeah and that's why it's interesting exactly right cuz I mean had they [TS]

  acquired like a mapping companies like I know what they're going to do it right [TS]

  exactly right there they're gonna make it right if it was a mapping company [TS]

  they'd make the brand go away and just use the technology to make that Apple [TS]

  maps better [TS]

  no idea what they're gonna do this yeah that's exactly why it's so exciting and [TS]

  I don't understand why people would want to downplay that because here here's a [TS]

  company that we're all interested in and maybe the knock against them is that [TS]

  they've been a little boring the last year or two and now they're doing [TS]

  something that seems it's not doesn't say I was going crazy crazy is the wrong [TS]

  word but it's out of character [TS]

  uncharted territory well we better off freaked out right I think people care [TS]

  about Apple the way they should care about their kids for the most part it's [TS]

  a fucking company like they make they made good stuff [TS]

  some of their stuff is great some of their stuff sucks you know why I one [TS]

  reason that people invest too much in them [TS]

  looking American admit myself included is that nobody else seems to be in their [TS]

  leak you know that nobody else if you care about having you know top notch [TS]

  computers in your pocket and in your bag that's absolutely true if they lost the [TS]

  ball then who do you go to [TS]

  yeah I mean that's that's a that's very true I wish like just one example the [TS]

  closest thing I've seen in the last ten years to an Apple quality product is the [TS]

  Palm Pre smartphones which to me looked like Apple products from another [TS]

  universe in some ways they looked more like Apple products from an apple that [TS]

  evolved from the nineties without Steve Jobs you know where we're the best of [TS]

  apple from that 9001 dabbled a lot of cool stuff back then too they were in [TS]

  trouble but some of the stuff they did was great the Palm Pre was that type of [TS]

  thing and that that that folded that it didn't get off the ground to me was a [TS]

  tragedy because if palm had you know had gotten had to take off and had you know [TS]

  like 10 15 percent of the smartphone market man who would be such a better [TS]

  world today and it would make it would be you know so much less pressure on [TS]

  Apple to be the one company making stuff that's not not crap and they push other [TS]

  companies to do better i mean we're at Samsung phones be today or where would [TS]

  Windows Phones be today right when i phone is probably the next best thing [TS]

  that's what I would probably use it if you know some kind of court order [TS]

  forbidding me from using an iPhone died almost certainly switch to a Windows [TS]

  Phone [TS]

  but Windows Phone would be just an evolution of the steaming pile of crap [TS]

  it wasn't 2007 if it wasn't for the iPhone [TS]

  all right let's wrap it up I gotta do you have a pair of Beats headphones have [TS]

  to do you really see that's interesting see I don't and you do I do like an [TS]

  honest question before I before we before you go do you think they're built [TS]

  well let's leave aside the the audio quality part because I'm with you on my [TS]

  ears are shooting I i really as long as it sounds clear and i can understand it [TS]

  good to me but are they so they well-made headphones better there's [TS]

  they're they're made better than they used to be so the first pair of Beats I [TS]

  had a pair of Beats Solo and there was I think what's now known defect in the [TS]

  band where they were they were just snap if you if you like if you weren't [TS]

  extremely careful about how you took them off their head the the bandages [TS]

  snapped I had a pair of Bose noise cancelling ones and this must have been [TS]

  like eight nine years ago and it seemed problem where they snapped on me I don't [TS]

  know and I'm pretty careful personally like couple months and owning on this [TS]

  now so they when they snapped I emailed them like what the fuck me and I paid [TS]

  like 200 bucks for these and they sent me a new pair and these which was great [TS]

  and these have held up i mean they're there now old enough that you know like [TS]

  the like the little rubber cushion thing under the headband is I've lost the [TS]

  house but they still sound fine one thing I really like about him is that [TS]

  the court come you can pop the cord right out replace it cuz we're we're [TS]

  most headphones break is the stupid cord and the fact that you just pop in a new [TS]

  cord that's a that's a good design feature and as far as sound like they [TS]

  sound fine to me but ears are so individual that in no way do I mean that [TS]

  to be a universal [TS]

  statement about their audio quality but it sounds to me from everything I've [TS]

  read a lot more about him in the last 24 hours and I knew previous [TS]

  you know combined but it seems like you know they have enormous market show [TS]

  they've got like 59 percent of the total headphone market share but at least the [TS]

  more than $99 market share which is a lot cuz it's a new brand and they've [TS]

  entered this area where all of there are so many established brands like bows and [TS]

  Sony and you know I'm distinguishable they are all indistinguishable if if you [TS]

  see somebody walking down the street and they're wearing headphones like you can [TS]

  tell whether they were apple headphones because it's the white earbuds but this [TS]

  is something Apple did really well in mark in marketing iPods you can see the [TS]

  iPod's because they're in your pocket but you can tell people have had iPods [TS]

  because they had white earbuds and there were always people asking for black ones [TS]

  right and they never did it because that was part of the brand name as part of [TS]

  the marketing so so you can always tell who's got an iPod and I think it's the [TS]

  same with Beats headphones you can tell when people aware and beats they look [TS]

  different than other headphones and you know they don't look different in like [TS]

  horrible ways like octagonal shapes and shit like that they're just their [TS]

  distinctive so when when you need new headphones the first thing you're going [TS]

  to think of is what if I seen other people wearing those beats [TS]

  see those everywhere those must be good so you're certain you feel certain that [TS]

  they're going to maintain beaches and independent print I don't feel certain [TS]

  but I would I wouldn't be surprised that's what makes sense that's feels [TS]

  like makes sense yeah I mean it's it's not as beads its beats by dre [TS]

  and if you're going if your going after the the african-american marketer the [TS]

  youth market then it would be really stupid to to change beats by dre to like [TS]

  you know beats by Tim or [TS]

  Apple ibeats or something yeah I beads right I don't see that happen right and [TS]

  if they rebranded that's the thing it doesn't make any sense to me [TS]

  rebranding them and making them look more like like it big over the year [TS]

  versions of an apple but type thing there's no point to it [TS]

  three billion in it it's an investment that this is this is you know the first [TS]

  company that's come in and done in a polite thing to audio since Apple did it [TS]

  yeah I think the headphones are going to stay in the headphones I think the [TS]

  people like Jimmy I've ever it is I think you know he's going to be working [TS]

  licensing stuff across the board and I think I don't know maybe that they had [TS]

  terrible Spotify Rdio thing that they do is probably gonna roll be rolled into [TS]

  some new terrible miss riders nao sei I think they're not I think they're gonna [TS]

  keep it independent and make it sort of like they're receiving the story there [TS]

  were gonna make iTunes radio a separate app and pull it out of the iTunes App [TS]

  and just have a separate his radio out I think that the the way they're going as [TS]

  more apps that do one thing and so I think it'd be a separate app and I think [TS]

  I even think it would be like I books where when you buy a new iPhone it's not [TS]

  even there yet you have to go to the App Store and they'll say hey you wanna get [TS]

  this you know when you get beat music along with iBooks and whatever else you [TS]

  download [TS]

  see them anyway [TS]

  John it's been a pleasure having you on your radio it's been a pleasure being [TS]

  here i i i mean it you know there's nobody else I wanted on the last show [TS]

  than you cause I always hate that I owe you and I appreciate it well thank you [TS]

  you're a good friend and thank you so are you and I wish you the best of luck [TS]

  going independent [TS]

  thank you if you if you join other network but no internet works now but as [TS]

  long as you're independent I wish you the best thank you see you next month in [TS]

  San Francisco yeah when you coming out here for the WBC oh yeah yeah I'll be [TS]

  happy here [TS]

  yeah alright we'll drink with dr. Dre totally [TS]