0:00:00where's my blog like it'sit's been as
0:00:05far as i can tell it's been a month
0:00:07yeah and i have to say i'm severely
0:00:09severely disappointed in you after all
0:00:13of the lectures i have had to receive
0:00:16behind-the-scenes about the importance
0:00:18of schedules for growing podcast and and
0:00:21it's like hundreds and hundreds of
0:00:23lectures i have received about how the
0:00:26schedule is super important you must
0:00:27stick to the schedule we always have to
0:00:29upload on the schedule like this is in
0:00:32my mind this is like one of the most
0:00:34important things to you and then here we
0:00:35go
0:00:36we have this we have this blog that you
0:00:38have started you just passed a momentous
0:00:40moment in the vlog where is a new
0:00:42episode nowhere to be seen
0:00:44disappointing mike i am walking on one
0:00:46that's that's not uploaded that's not
0:00:49what I'm hearing house stuff it's really
0:00:51getting in the way it's like every
0:00:53minute that I'm not doing my actual job
0:00:55i'm dealing with something else related
0:00:57it's it's annoying me honestly like I'm
0:00:59frustrated about it because I it's
0:01:02something that I really do want to do
0:01:05more with and I think I've shown it like
0:01:07so far that like I did something I want
0:01:09to keep doing because I produce a lot of
0:01:11them who but it's just been the case of
0:01:13right now I'm just every spare moment
0:01:16that is free I feel like I'm talking to
0:01:19a plumber or going to a furniture store
0:01:23or packing boxes so I've kind of a kind
0:01:26of had to put it on ice a little bit
0:01:28interesting i'm working on of honor of
0:01:30lock episode which will be out not too
0:01:33long after this episode comes out
0:01:34hopefully which is kind of like
0:01:35addressing that right so talking about
0:01:37the fact that the blog hasn't been there
0:01:39and then actually the good thing about
0:01:40the box i can show people why I can show
0:01:42people cortex cottage who and and show
0:01:46them what is the stick my time like our
0:01:50friend the boiler so yeah it's what I
0:01:54have to say it this is one of those
0:01:55things which is it has been a
0:01:56frustration for me because it's a side
0:01:59project and a creative outlet that i'm
0:02:02very excited about but life has got in
0:02:04the way and it's been really annoying
0:02:07for me because this is something that
0:02:09has not happened to me before
0:02:12like with all those my other side
0:02:14projects that when I was podcasting on
0:02:15the side I never let anything get in the
0:02:17way I always just got on with it
0:02:21so this has been particularly difficult
0:02:22for me because i haven't been able to
0:02:26put the focus and I wanted to and I also
0:02:28feel like I'm kind of letting people
0:02:32down in a way even though like no one is
0:02:35saying this to me like no nobody's
0:02:37really being like our what you know
0:02:39except for you
0:02:40obviously there's one person who is a
0:02:42quality and when I said it like I don't
0:02:45think to myself that there isn't anybody
0:02:46in the water doesn't want it like I'm
0:02:48not I'm when I think that it's not like
0:02:50I'll nobody saying it because nobody
0:02:51wants it like I don't think that's the
0:02:53case but it's just you know i'm not
0:02:55getting people that super upset about it
0:02:57i have this like feeling of you know
0:02:59there are people around the world that
0:03:00are enjoying this and I'm not living up
0:03:03to my end of the bargain
0:03:04mmm mmm strength yeah I have have a lot
0:03:08of sympathy for that situation it's
0:03:09interesting to hear you say that this is
0:03:11this is the first time that like a side
0:03:14project has had to be put a little bit
0:03:17on ice because of just the rest of the
0:03:19world intruding and there definitely is
0:03:22a thing that happens and i think
0:03:25especially given the from my perspective
0:03:28extraordinary number of podcasts that
0:03:30you do and you need to keep all of that
0:03:32going while he were also attempting to
0:03:35buy a house and deal with plumbers and
0:03:37electricians & boilers and falling pipes
0:03:40and all the rest of that is it's not
0:03:41surprising that like something has to
0:03:43give
0:03:44and this is the thing that has to go and
0:03:46I have to keep running my business when
0:03:48i was working for the man I could just
0:03:51take my foot off the gas
0:03:53look for a bit you know this is
0:03:55something we were talking about when i
0:03:57first started on the house buying
0:03:58process right of like buying a house
0:04:00becomes like your job right but I felt
0:04:04like I was just working two full-time
0:04:05jobs because i wasn't able to take the
0:04:08pressure off because i have this
0:04:10business to I've run and if I don't run
0:04:12the business if I don't run my part of
0:04:14the business they just don't happen and
0:04:16that's not something that can happen so
0:04:19that this is where I've been right now
0:04:21link that had other things like of a
0:04:22other podcasts I've had to put on
0:04:25a little bit of just a short break you
0:04:27know things that I just kind of more fun
0:04:29things for me or I've had to skip
0:04:31episodes like I've had my colors so
0:04:34about people feeling for me this has
0:04:36been
0:04:37it's just been a weird time like it
0:04:39turns out turns out the buying houses is
0:04:42really time intensive but we're nearly
0:04:45through the woods on the the big parts
0:04:48right like that it's just it's just
0:04:50becomes part of my life but like the
0:04:52idea of like getting house ready to move
0:04:54in and move again once that's done I
0:04:56feel like I'm gonna be in a in a in a
0:04:58much better situation and i am now so
0:05:00I'm excited to get the flag up and
0:05:02running again like you know talking
0:05:04about that like the office mega offices
0:05:06is painted now
0:05:07oh and the broad bands in well what more
0:05:10could you possibly need
0:05:11exactly which is why i'm working on the
0:05:13video but like I I've that the the
0:05:17office is being set up in certain ways
0:05:19with video in mind like when I
0:05:21originally started thinking about my
0:05:22office was gonna look like it was what
0:05:24is the perfect office to recall podcasts
0:05:27and move but now i'm also thinking about
0:05:29it like from a visual perspective like
0:05:31what do I want to be in the office
0:05:33because I i have these ideas of like it
0:05:36becoming the main place where you'll see
0:05:39a lot of the flux tough losing in this
0:05:42office and the things that will be on
0:05:43the walls behind me here like that is
0:05:46good all like part of the visual idea of
0:05:48how the blog look after that which I'm
0:05:50excited about I feel like for bloggers
0:05:53that is probably a pretty big visual
0:05:56indicator or like what is it that they
0:05:58wish to visually convey about themselves
0:06:00is what's in the background
0:06:03yep of the blog and like I don't know
0:06:06for a fact but i am very willing to bet
0:06:09that a lot of people like a look at my
0:06:11casual home in the background like there
0:06:13is nothing casual about that arrangement
0:06:15like everything is set up to be like oh
0:06:18yeah i just turned on a camera and you
0:06:20just happen to be seeing all of my cool
0:06:22stuff in the background i could think i
0:06:25think that is that is really like
0:06:27visual indicator like what do you wish
0:06:29to convey about yourself to the audience
0:06:31as to like what is behind you when you
0:06:34were talking to camera and just whatever
0:06:37scenario you're going to set up is like
0:06:39this is my default place for recording
0:06:41and talking to camera is going to be
0:06:43something behind you
0:06:44what is it going to be because I've been
0:06:46frustrated that like in all of the stuff
0:06:48where I'm recording at home there isn't
0:06:50anything behind me that is anything to
0:06:52do with me who is not my decoration it's
0:06:55not any of my stuff
0:06:57who's just like the suffers in this
0:06:59house so I've got a nice blue all who
0:07:04i'm gonna be putting some artwork on and
0:07:06then I'm having the shelving is put in
0:07:08where I'm going to put all my fun
0:07:09knickknacks you know things that I'm
0:07:12excited on their backs but i gotta sit
0:07:15stand desk today great
0:07:18oh did you yeah I went to ikea today so
0:07:21you got us you got a desk that you can
0:07:22move between two positions of your
0:07:24saying between sitting and standing yeah
0:07:25it's a an electric one
0:07:27ikea make so that's good i'm excited
0:07:30about that I also they look very
0:07:33exciting that will be good because I
0:07:35could set a camera up on it's just like
0:07:36raise the desk who needs to dry but with
0:07:39no worries the desk the desk is your
0:07:42tribe my desk is my tripod and but that
0:07:44just you know launches into the idea of
0:07:47like I went to ikea today
0:07:50that's a horrible place man its I don't
0:07:54agree with you think he is a horrible
0:07:55place I always like going to ikea so
0:07:58here's the thing I i was really excited
0:08:01about this morning
0:08:02mm and then just as the day continue to
0:08:05progress
0:08:06I just just just become more frustrating
0:08:08and tell me what was becoming more
0:08:11frustrated what do you mean
0:08:12well I'd like this is very specific to
0:08:13to me but I just had some bad
0:08:15interactions with the staff there
0:08:17mhm they just want very least whimpering
0:08:20they were very close to me
0:08:22and they would be with you know they
0:08:24were saying things to me like like I
0:08:26should know them
0:08:27mm my desk right it said there was
0:08:30little sign on the desk that said talk
0:08:32to somebody about this like you can't
0:08:34pick this yourself you know like with if
0:08:36anybody doesn't know what I hear a lot
0:08:38of stuff that you choose what you want
0:08:40then you go down into the the best part
0:08:42like here which is the warehouse section
0:08:43when you get to Paul big boxes of shells
0:08:45right that's the part i actually really
0:08:48like because you just drive these big
0:08:50carts around and you should pull these
0:08:52boxes out for warehouse because it's
0:08:53super weird can do this anywhere else so
0:08:57I just assumed right we're going down to
0:08:59the warehouse and we'll ask someone and
0:09:01they will get it I just thought it's big
0:09:02boxes
0:09:03I don't know so we can talk to the guys
0:09:05like no you have to talk to somebody
0:09:06upstairs about that
0:09:08like what y SI cause it says on the desk
0:09:12have to talk to someone like what you're
0:09:14someone it's nice to have somebody
0:09:16upstairs and we just had a bit of a
0:09:18heated back and forth from I can't fight
0:09:22the machine my credit the Catholic guy
0:09:23says he's not the guy you have to go and
0:09:26talk to the other guys it's just you
0:09:28should know this better than anyone you
0:09:29can't fight the machine he ended up
0:09:31doing the order for us to gray
0:09:33ok so you know that's what I'm going to
0:09:36say here is what we'll see what arrives
0:09:38if we wanted to get everything delivered
0:09:41Lou but they will only deliver certain
0:09:43things like if it can go in a blue bag
0:09:46one of the big blue bags they want to
0:09:49liver it who so so we ended up as a
0:09:53bunch of boxes arriving home tomorrow
0:09:55and then we had to bring this huge blue
0:09:57bag full of little items hump
0:09:59frustrating
0:10:01yeah your ikea experience it was not
0:10:05good and doesn't sound great now it
0:10:07doesn't sound great
0:10:08I've never had that kind of experience
0:10:09at ikea but also whenever my wife and I
0:10:13go we we do have a clue how to put it
0:10:17but like optimized for gray experience
0:10:20and clear
0:10:21yeah that's because because there are
0:10:25did there are three phases to ikea
0:10:28there's at least the one that we go to
0:10:31there's that is like the upper floor
0:10:32which is all the showroom stuff
0:10:34yep which I do think it's fun to walk
0:10:36around
0:10:36and they have their little layout you
0:10:37can find a little cegep shortcuts around
0:10:39you can see how everything looks like
0:10:41okay this is great i like this this
0:10:43layer everything is arranged nice and
0:10:46neatly like my wife and I got
0:10:47essentially our whole kitchen arranged
0:10:50to know by looking at all the kitchens
0:10:51on that top level like this is great
0:10:53which you said that the warehouse level
0:10:56that is fun
0:10:57this is the logistics level is where
0:10:59IKEA makes their margins level yet it
0:11:01you know that's that's satisfying it's
0:11:03like we're hunting for these different
0:11:04things were putting them on a big tray
0:11:05that's great
0:11:07there is however the worst part of ikea
0:11:10which is not the showroom area but
0:11:14downstairs but to me it in my mind is
0:11:17just filed under the room with 10
0:11:22million decisions yet this is I think
0:11:23what they call the market
0:11:25yeah yeah that's how that sounds
0:11:28familiar but like would you like to look
0:11:30at 40 different types of spoons for she
0:11:33would you like to look at exactly 17
0:11:36different types of place mats here are
0:11:3815 different types of candle holders and
0:11:41what my wife and I have learned is that
0:11:44this is not a place for gray that I
0:11:46should not go here because it ends it
0:11:50ends up being that that I used up all of
0:11:53my decision-making ability on the top
0:11:55level and by the time we get down there
0:11:57it's like I can't handle this
0:11:59there are many decisions to make and
0:12:02from my perspective they're all too
0:12:05small that I can't bring myself to care
0:12:09about i think my problems of everything
0:12:12that happened from warehouse on board
0:12:14who was because of the marketplace
0:12:17yeah the marketplace is is not
0:12:20necessarily a good it was this wasn't a
0:12:21great partner it's like what we're going
0:12:23to get this thing that we need in this
0:12:24color but it doesn't match with this and
0:12:26in which is you know it just it's not i
0:12:28don't think it's my scene there is the
0:12:30restaurant though which I enjoy
0:12:32yes but this is this is why when we go
0:12:35to ikea what happens is if we get to the
0:12:38the area of 10 million decision this
0:12:40what really happens is now it's
0:12:42restaurant time for great i go get some
0:12:44meatballs you get put in the playpen
0:12:46right exactly what I go get some
0:12:49meatballs
0:12:49and then it actually works out really
0:12:51well because when my wife is done in in
0:12:55that section which she can handle much
0:12:56better than I possibly can when it's
0:12:59over if there's any like major decisions
0:13:02or things that she can't decide over
0:13:03it's like okay I've had some food
0:13:06I've recharged a little bit and then i
0:13:08can make 10 quick executive decisions
0:13:10about like this one or this one this one
0:13:12or this one this one or this one
0:13:13like like I cannot deal with the level
0:13:16one of this is just like there's just
0:13:17too many things and they all seem to
0:13:20similar so that that's that's the way to
0:13:22get the radio
0:13:23it's a problem because like I want to be
0:13:24there helping and I want to be involved
0:13:28in it and all that stuff
0:13:29yeah see that's that's your mr. it takes
0:13:31a lot of major mistake to the point
0:13:34where i will get really angry people
0:13:37when they when they don't give me that
0:13:39the customer service that I like yeah
0:13:42but that's but that's exactly it like
0:13:44you're going to be super grumpy after
0:13:46having to make a ton of decisions like
0:13:48this is just an unavoidable thing this
0:13:50is like a reproducible under laboratory
0:13:52conditions kind of thing that's like
0:13:54just give people lots of decisions and
0:13:56then they become frustrated so just try
0:13:58to avoid as much as possible what I
0:14:00found really interesting therefore these
0:14:01two people in ikea is never of them rose
0:14:05to my anger they must see this a lot i
0:14:08imagine everybody in this area is used
0:14:11to people that are very angry and upset
0:14:13right coming bleary-eyed out of the
0:14:16market playoffs ok holding four
0:14:19different candle holders in their hands
0:14:21yeah it'sit's this isn't sure they see
0:14:23this all day long i did want to walk
0:14:25grey I care experience what would be
0:14:28like and now you know now I know
0:14:31yeah it's great what am I going to ikea
0:14:33at all
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0:15:52thank you so much to her for their
0:15:53support of cortex and really a fan I am
0:15:56excited and without saying all the
0:15:58office up though you're gonna build it
0:16:00yourself
0:16:00the ikea equip stuff yeah yeah good
0:16:04people will know how well this went
0:16:06because my current plan is to take a
0:16:09time-lapse when we put my desk together
0:16:11oh ok for the blog for the blog so full
0:16:15of luck
0:16:16yeah well this is what I was wondering
0:16:20before was when you were saying like oh
0:16:22there's all of these delays in your life
0:16:24and and the house is causing all these
0:16:26problems that are pushing back the vlog
0:16:27I was thinking yes but also are these
0:16:32all opportunities to film like has Mai
0:16:33gotten to the level of vlog eNOS where
0:16:36he's going to be filming the plumber
0:16:38that comes to his house and talking with
0:16:40that guy's you don't want to don't want
0:16:41to do that plus it would have just ended
0:16:43up being like just sorrow and despair
0:16:45who you know it's like I just the
0:16:48situation worsened
0:16:50yeah but you should get to the level my
0:16:52career just filming everything and then
0:16:54you're pulling it together
0:16:55I don't think I ever want to do that
0:16:57like I really don't feel that way you
0:17:00know I think the idea of filming
0:17:02everything everything always in my life
0:17:04then we don't want to be that no you
0:17:07don't want to be having a canon 5d on a
0:17:10gorilla stand
0:17:11yeah and every day all day that's not
0:17:14what you want to do not like the the
0:17:15valve reference that
0:17:16look at kc nice that right he just gave
0:17:18up his blog like I can imagine if I
0:17:21can't imagine i can't imagine living
0:17:24that way who doing that every day it
0:17:28really seems just like it not fun way to
0:17:34make your living
0:17:35well it's interesting because it's
0:17:39surprisingly huge news that Casey nice
0:17:42that decided to give up hit last massive
0:17:45like yeah you know it is in in the the
0:17:48frame of YouTube it's like the one of
0:17:52the most like the fastest-rising YouTube
0:17:54creators full-time probably right like
0:17:56his kind of rise to prominence was
0:17:59incredibly fast you know where he was to
0:18:01nail and he's kind of comfort come like
0:18:05crown prince of YouTube he's very like
0:18:08that it seems like just from watching is
0:18:10like he has been like a pseudo
0:18:12spokesperson for them
0:18:13yeah it's an interesting thing to see
0:18:15but it's like he is the golden child
0:18:18yeah of YouTube probably because he
0:18:21doesn't edit together videos that depict
0:18:24you to board meetings as Hitler Nazi
0:18:27rallies like beautified exactly right
0:18:30it's just an editorial choices
0:18:31beautifies made but also might explain
0:18:34why it doesn't feel like he is so much
0:18:36the golden child as far as YouTube is
0:18:38concerned but yeah and in the past year
0:18:40it feels like YouTube has wanted to show
0:18:43off or mention the existence of casey
0:18:46neistat at every conceivable opportunity
0:18:49that that that he is like their
0:18:52unofficial spokesperson and I think that
0:18:54has that has been very interesting and
0:18:56you are right that he is you know gotta
0:18:59be one of the fastest-growing channels
0:19:00in the last year it's just phenomenal
0:19:01it's absolutely phenomenal
0:19:03it just says a lot to me because you
0:19:05know I'm going to talk about analytics a
0:19:07little bit later on in this episode but
0:19:08yeah once we've spoken about the fact
0:19:11that YouTube ad rates are not amazing if
0:19:16you have a video that goes up everyday
0:19:19that has like three million views a day
0:19:22right now it that's going to add up cap
0:19:26yeah i got that starts to add up yeah so
0:19:28it's just my thing like the way I've
0:19:29been thinking about this like that shows
0:19:31how hard it is to do what he did because
0:19:34he's leaving
0:19:35he's leaving behind a lot of money now I
0:19:37don't know what he's going into you know
0:19:39I expect he's probably going back to do
0:19:43a little bit more of what he did before
0:19:44vlogging who which was like advertising
0:19:47type stuff
0:19:49who because he seemed to start moving
0:19:51into that a lot more he was it seems
0:19:52like he was doing a lot of work for
0:19:53samsung yeah but it's like you know to
0:19:58type back around like that
0:19:59no I don't think I could ever live my
0:20:01life like that like i like making
0:20:03YouTube videos about specific things I
0:20:07like coming up with ideas of things to
0:20:08do and i'm in a vlog style because that
0:20:12is just in for me right now that's the
0:20:14stuff that I can conceptualize but I
0:20:17want to do different things as well you
0:20:19know what i want to try and make better
0:20:23looking technology product review videos
0:20:26as well like that's something I want to
0:20:28do you know like I've really love that
0:20:30style of YouTube's well-equipped mkbhd
0:20:33like I love his types of videos like
0:20:35could i do anything like that
0:20:38I don't know I think maybe one day likes
0:20:41of these types of things i want to do
0:20:42but like right now flocking is just the
0:20:44easy to do because it's like it's the
0:20:46style that you can achieve with the
0:20:48lowest technology possible right
0:20:53it's in it's easier to edit that stuff
0:20:54because i don't use after effects
0:20:57yeah i mean it's it's a while I I'm you
0:21:01know what sort of giving you a hard time
0:21:02earlier about not not uploading but i
0:21:05think it's it's like I am aware that I
0:21:07want to see where you go with this
0:21:09because i think even in the few videos
0:21:11that you have uploaded they are clearly
0:21:13different from each other some of them
0:21:15are much more vloggy some of them are
0:21:17much more like a technology review and I
0:21:19think that you are you are still clearly
0:21:21in the figuring out what you want to do
0:21:24phase i think that's interesting to see
0:21:26like that's why I want to see like what
0:21:28is the next thing that you're going to
0:21:29put out like how does it look what
0:21:31changes over time like i think it's it's
0:21:32it is interesting too
0:21:35see that happen over time I can and
0:21:38you're putting together a good
0:21:40interesting episodes so it's much better
0:21:43than I am harassing you about where is
0:21:45the next microblog as opposed to simply
0:21:48never mentioning it has been like I was
0:21:50a fun thing you did ya stopped already
0:21:55okay well you know not everything works
0:21:57out but that one that would be terrible
0:22:00that's not what you want to hear a
0:22:01little thing with with casey neistat
0:22:02that i thought was just kind of funny
0:22:04and it seemed very very Casey because
0:22:06you're talking about how you don't want
0:22:08to be filming you know the plumber in
0:22:11your house you don't want to be filming
0:22:12everything all the time and when I I got
0:22:16a bunch of messages from a bunch of
0:22:18people saying that Casey nice tat had
0:22:20given up the vlog I naively assumed that
0:22:24he probably had some some message up
0:22:26about how like it was just too much work
0:22:28and it was too tiring and and it was
0:22:30just taking up too much time but of
0:22:33course no because casey neistat has a
0:22:35total machine is like the little reverse
0:22:37of that yet where he's he's quitting
0:22:39because doing his daily vlog has just
0:22:42become too easy it to continue
0:22:44I felt like you can't be kidding me
0:22:46matan like I just I just thought that
0:22:49was that was really funny and and it's
0:22:51just a case of like i am projecting the
0:22:54reasons that I would want to stop doing
0:22:56a thing on to him right by a horse he
0:22:59has entirely different reasons because
0:23:01he's an entirely different person then
0:23:03and and for him it's like it's just so
0:23:05easy to do these million million view
0:23:07daily vlogs I've really do think it's a
0:23:09little of column a little column bather
0:23:11like I genuinely believe that he wants
0:23:15to do more like that that there is the
0:23:18videos that he wants to make that more
0:23:19than then daily vlogs and like that that
0:23:21you can't put together in a day
0:23:23mumbai also do believe that maybe he
0:23:26just was a little tired of doing it
0:23:29yeah i'm i'm suspecting that it's that
0:23:33he wants to focus on bigger projects
0:23:35there was a treat that you posted that
0:23:37really made me smile which was like
0:23:39soaked it's like so Casey something like
0:23:41it's okay see what does it feel like to
0:23:43not be uploading daily in just a gift as
0:23:45that galifianakis driving down the
0:23:46highway with the wind in his hair as a
0:23:48man who
0:23:49got a new lease on life right there yeah
0:23:51yeah i can i can see that i just i'm
0:23:54thinking like compare and contrast with
0:23:56PewDiePie giving up just his his monthly
0:23:58blog while he was in LA I think like it
0:24:02was pretty clear from him that is like
0:24:04that blog was not doing good things for
0:24:07his life
0:24:08oh yeah he was just like a broken man
0:24:11yeah that was that was terrible and
0:24:14uncomfortable to watch that was also
0:24:18weird for him right like to to make a
0:24:21video like that especially because so
0:24:23much of the content he makes making fun
0:24:25of people that do what he did right yeah
0:24:27right which was exactly like this raw
0:24:29emotional person but that but that's why
0:24:33it's like I think the these two these
0:24:35two different very popular well watched
0:24:38creators had two very different going
0:24:41away messages and I feel like I'm I'm
0:24:46willing to take both of them pretty much
0:24:48it at face value that casey neistat
0:24:52probably wants to work on just different
0:24:53kinds of projects and that he would he
0:24:55felt like the blog was becoming too
0:24:57routine and something about the daily
0:25:01vlog in la just like broke beautiful in
0:25:05a way that even his talking around it
0:25:07made it feel even more uncomfortable
0:25:08icon on his return vlog where he where
0:25:11he sort of discusses in a roundabout way
0:25:14giving it up and then return it was like
0:25:17how God it sounded like that was really
0:25:19brutal man i am so sorry like he will it
0:25:21just didn't fit with him
0:25:23yeah and i have a million theories as to
0:25:25why that is right i just think you put
0:25:27too much effort into it like the years
0:25:30previous i watched all of those and they
0:25:32will suit they were more like what I
0:25:33make right mauritius he's got his phone
0:25:36and he's just talking and he's just
0:25:37walking around and it's like whatever
0:25:39but this time he like brought to people
0:25:40within they tried to make it this big
0:25:42thing out of it they made challenges
0:25:43that I think they he put too much in who
0:25:47and maybe he didn't see the return from
0:25:51and that was upsetting and then it was
0:25:54just too much weight on him and so
0:25:56that's an interesting theory i haven't
0:25:57actually watched the most recent ones
0:26:00when you mentioned in a previous episode
0:26:01about how
0:26:02he done this a year ago I was I've been
0:26:05working my way through the back
0:26:06catalogue of two years ago PewDiePie
0:26:08being in LA and you're kind of talking
0:26:10about his daily life and and again i
0:26:13really like that it's like this there's
0:26:15something that's just interesting about
0:26:16seeing this person talk about their life
0:26:18I think the key difference from from
0:26:20those two this one is is those floors
0:26:23with Felix me he was living his life in
0:26:26these ones i think he was trying to be
0:26:28daily PewDiePie hmm it was way more like
0:26:33that the PewDiePie from his studio in
0:26:37the real world
0:26:38right right as opposed to just Felix
0:26:41living his life which is what I like to
0:26:43see more of because I you know I think
0:26:47it's funny I see this in the reddit
0:26:49where like people like you look at my
0:26:51grave discovered you pires which is kind
0:26:54of hilarious but I I think it's because
0:26:57both of us are a kind of fascinating int
0:26:59in Felix and I i will butcher his son
0:27:03and my concerts it's like Cal berg
0:27:05something that I'm sorry I'm kind of
0:27:09just fascinated in his the way that he
0:27:12approaches things because I consider him
0:27:14to be an incredible businessman but i
0:27:17just think people don't see it
0:27:19yeah but that we've said it a hundred
0:27:21times but it i really feel very strongly
0:27:24about that he is dismissed as a clown
0:27:26and people don't see the cleverness and
0:27:30lots of the stuff that he is doing and
0:27:32so you have that that's why that's one
0:27:33of the reasons why i find it very
0:27:34interesting to watch
0:27:35it's like this mrs. clown actually a
0:27:37genius which is why i like that the vlog
0:27:40the birthing it had elements of his
0:27:44genius in it but I think the problem was
0:27:47it was too much creation it was trying
0:27:51to sustain that that level out in the
0:27:55real world you're trying to make things
0:27:56happen i think you ended up maybe being
0:27:59too much
0:28:01yeah let's also just mentioned while
0:28:04filming a television show
0:28:06yep which seemed to be incredibly again
0:28:10when if you compare the videos i can
0:28:12even he talks about this like
0:28:14that the scab beauty pie it's a much
0:28:17larger production now who and it like
0:28:20they showed some clips of it and it
0:28:22really doesn't mean i haven't seen
0:28:23escaping pie because i live in the
0:28:26united kingdom so we don't deserve you
0:28:28to bread here not for us but just from
0:28:32the comparing and contrasting that the
0:28:34shots of the sets from year-to-year home
0:28:37that what he was able to show it looks
0:28:39more like he's actually shooting a real
0:28:40TV show or movie interesting that's
0:28:43interesting to hear so I think that it
0:28:45may be that maybe took him by surprise
0:28:47as well i think i just i cannot imagine
0:28:50I mean this again this is why these are
0:28:52people at the absolute top of their game
0:28:55but it's like the the amount of
0:28:57incredible work and effort that that
0:29:01Casey nice dad and PewDiePie do is just
0:29:04like is incomprehensible to me like
0:29:07you're filming a TV show while also
0:29:10trying to do a daily vlog Lee even if
0:29:12you had to give up halfway through I'm
0:29:14still astounded that you could do it at
0:29:16all like yes it's it's a it's fun it's
0:29:19just unreal it's like this this is also
0:29:22why you're at the top of your game right
0:29:24laugh love how you have five million or
0:29:2644 million subscribers right it's it's
0:29:30astounding he's close to fully five
0:29:32every doesn't even matter
0:29:34all right look at this point it's like a
0:29:37little only be remarkable when he
0:29:39crosses a hundred million what I get why
0:29:41we're going down this this train you
0:29:43want to talk about someone who is a
0:29:44victim of the algorithm
0:29:46yeah like look at PewDiePie right you
0:29:49know he's videos they tend to range in
0:29:51like two two-and-a-half three million
0:29:53where is the for what where the 47
0:29:55million more like you can assume that
0:29:57there is a percentage of them that are
0:29:59not real people that don't use YouTube
0:30:00anymore but like those statistics so
0:30:03wildly off because like his view numbers
0:30:05are increasing massively but you
0:30:07subscribe account continues to grow
0:30:09it's a thing that doesn't make sense and
0:30:11he is a fantastic example of it not
0:30:12making sense
0:30:13yep good don't I don't understand and if
0:30:18these current pictures thanks Karen
0:30:20avatar on youtube if it's not like yeah
0:30:25it
0:30:28I don't know how he always manages to
0:30:31pick something that's just funny I don't
0:30:33know why it's so funny but it just is
0:30:35but it's talking about that algorithm
0:30:37and it's like I look at PewDiePie see
0:30:39all of your video should have 10 million
0:30:40views right it doesn't if the subscriber
0:30:43numbers keep going up
0:30:44I don't understand what's happening like
0:30:46why people are cycling through the
0:30:48system like this it just you know I i
0:30:50would just so with so love to be able to
0:30:53understand what the algorithm is up to
0:30:55and understand like okay but you you
0:30:57have millions and millions of people
0:30:59subscribing to see this guy's videos but
0:31:03his actual video viewership numbers stay
0:31:05remarkably consistent it's it's weird
0:31:08like it's very strange I i only have a
0:31:11look at this and think it's like
0:31:12Americans on youtube spot what do you
0:31:16mean you are showing an intent you're
0:31:19saying i want to see it as persons
0:31:21videos and I like know what will show
0:31:22you what you need to see who don't worry
0:31:25don't worry about that like don't worry
0:31:26yourself
0:31:27we got you 49 million people said yes
0:31:32please let me see this person let's say
0:31:34that 25 million right so 25 million
0:31:37people in the world and said I want to
0:31:39see PewDiePie's videos and YouTube alike
0:31:42will show you what you need right it's
0:31:46it's a strange thing and it is this
0:31:48weird as discussed many times it's this
0:31:50feeling like you to put a lot of
0:31:51emphasis on the subscriber numbers and
0:31:55in my mind that there are a number that
0:31:57is very hard to understand what it what
0:31:59it still means alright it's ok don't
0:32:01like to have the part where it continues
0:32:02to get weird for me is I think I miss
0:32:04any of the videos so the channel
0:32:06subscribe to like I don't know what the
0:32:08rest of the world is seeing ya you don't
0:32:11know you don't know what's happening
0:32:13no like is it because like is it like a
0:32:15self-perpetuating thing is it because I
0:32:17always watch the videos are some of the
0:32:19channels are subscribed to that
0:32:20therefore i always see them like I don't
0:32:22know it's so confusing
0:32:24yeah it is very confusing I i did notice
0:32:27that again this is this is what the case
0:32:28of just like if you pay attention you
0:32:29can see the algorithm picking stuff for
0:32:31you
0:32:32we're on on my account where I actually
0:32:34have a like a ton of channel and
0:32:36subscribe to
0:32:37I noticed like boy I haven't seen a
0:32:39video from a
0:32:41couple of people in awhile and I went
0:32:42and looked through it like a sure-enough
0:32:43youtube just just decided for whatever
0:32:46algorithmic reason that I no longer
0:32:47wanted to watch whatever channel right
0:32:49and i click on it Nico they've uploaded
0:32:515 videos and I've seen of them is like
0:32:54so it's like this is this is clearly a
0:32:56thing I could obviously is a thing that
0:32:58youtube is deciding what you want to see
0:33:00and and it was just weird to notice to
0:33:05notice from that other end like okay
0:33:07here's a case where I am subscribed to a
0:33:09few ppl channels but i would be showing
0:33:12up as a kind of fake subscriber because
0:33:14YouTube decided for whatever reason like
0:33:15we're not going to actually show you
0:33:16their videos anymore on on that home
0:33:18screen like I know
0:33:19okay well we'll just cross our fingers
0:33:24it's the other side of what i consider
0:33:26to be an amazing thing right like i can
0:33:28open YouTube anytime now because i'm
0:33:32putting more time into it and there's
0:33:34always something
0:33:36who is always something yeah but then on
0:33:39the flip side of it that stuff that take
0:33:41it away other while we are talking about
0:33:45subscribers I do i do want to quite
0:33:47seriously congratulate you on crossing
0:33:49the 10,000 subscribers threshold
0:33:52thank you in there Mike I am really
0:33:53pleased about that I am should be super
0:33:56plays out that it's a lot faster than I
0:33:58would have expected genuinely for that
0:34:01to occur so I i assume that I I
0:34:07genuinely think that every single one of
0:34:08those people listen to this show so i
0:34:12would take this time to thank all of you
0:34:13for subscribing
0:34:14it really is a very interesting thing
0:34:17and this is another thing why it's been
0:34:18hard for me mentally to not have
0:34:21anything that I could pull up because i
0:34:23have these people there now that I want
0:34:24to give them the content that they are
0:34:28that they have shown the intent to see
0:34:30before the algorithm disregards me for
0:34:32all of them right
0:34:36I think we can safely assume that at
0:34:39this level there is a high degree of
0:34:41interest in those subscribers and seeing
0:34:44all of your videos i hope so and it and
0:34:47it matches up pretty well because I'm
0:34:49looking looking at your numbers here on
0:34:50vid stat x.com which I don't know how
0:34:53you ever look at your own numbers but I
0:34:55can see that you have your closing in on
0:34:58a hundred thousand views also quite ok
0:35:01miles down that that's great
0:35:03you have 90 8011 views right now and
0:35:07that works out to be an average of just
0:35:10under nine thousand views per video so i
0:35:14think that that's matching up in an
0:35:16indication very clearly that like your
0:35:18subscriber base is very much watching
0:35:22your video
0:35:22yeah I like that those numbers are
0:35:24highly lined up right you know you know
0:35:26PewDiePie it's getting like flat percent
0:35:29yeah his subscribers to watch those
0:35:31videos i think it's interesting to see
0:35:33I'm flying just below the system it's
0:35:35not to me up yet
0:35:36like I'm still at the level where were
0:35:38all good but yeah I think I think it's
0:35:43just I just want to take a little take a
0:35:44little moments to note that on the
0:35:46podcast i think it's it's it's really
0:35:49well done what I'm what I'm waiting for
0:35:51and for anybody who wants to check on
0:35:53Mike's stats every once in awhile on
0:35:56Vince tax is you don't yet have a
0:36:00ranking in the system
0:36:02this is one thing that I have been
0:36:05checking ok how you want to see when you
0:36:07get a ranking I just want to know what
0:36:09level that puts you at ya
0:36:11so here is the thing that I think is
0:36:13interesting to see for newer youtube
0:36:16channels when they begin is on vid state
0:36:20X you can look up any channel and you
0:36:23can see the statistics that they have
0:36:25about it and what's particularly
0:36:27interesting is at the bottom they show
0:36:29you two tables one is subscriber ranking
0:36:32and one is view ranking and they'll show
0:36:35you here's your channel
0:36:37here's the 10 channels above you and the
0:36:3910 channels below you and they'll show
0:36:42like what's the gap between each in
0:36:44terms of subscribers and views and the
0:36:46thing that I always find it fascinating
0:36:47and is just a such a reminder of how
0:36:52many YouTube channels there are is how
0:36:57long it takes for their to even be a
0:37:01difference between the channels above
0:37:04you and the channels below you
0:37:05so for example if you are a youtube
0:37:07check
0:37:07when you have like 3333 subscribers
0:37:12well it turns out there's like hundreds
0:37:14of YouTube channels that have that exact
0:37:18number of subscribers and it actually
0:37:20takes quite a while before you start
0:37:23getting into the range where you have a
0:37:27unique number of subscribers and it
0:37:29looks like you are right on that range
0:37:32right now that it's just over 10,000 is
0:37:35where the numbers start actually being a
0:37:37little bit close to different as of
0:37:39today over calling there are only five
0:37:42youtube channels in the wallet of 10,000
0:37:44147 subscribers for fried but I I think
0:37:49it's really interesting to see and and
0:37:51what this is evidence of is is a
0:37:53power-law distribution that like there's
0:37:56a small number with a large number of
0:37:57subscribers but that you you mentally
0:38:00underestimate the enormity of the
0:38:02numbers on the other end of the spectrum
0:38:04yeah but it's like I I find that
0:38:07fascinating that even with 10,000 147
0:38:12subscribers there are five other
0:38:13channels that have that exact number of
0:38:15subscribers and so I i'm curious to see
0:38:18when you get a ranking on the planet and
0:38:22I'm like I'm like so eager just where is
0:38:26it where do I show up like how many
0:38:28hundreds of thousands of my off the top
0:38:30you know
0:38:31yeah like I don't know when it begins
0:38:33and I wonder if it begins when you
0:38:35actually get into the numbers of
0:38:37uniqueness right like what like where do
0:38:40you get a unique listing for the number
0:38:43of subscribers
0:38:45honestly I I would be surprised if it
0:38:48happened before 16 number
0:38:50yeah but but the thing is with the
0:38:51power-law distribution the like the
0:38:54slope keeps increasing and so I think if
0:38:56you are already in the range where we're
0:38:58we're looking at a table and we're
0:38:59seeing ok yes 10 above and 10 below were
0:39:02already beginning to see a couple of
0:39:04people with unique numbers okay i think
0:39:06you you close in on unique numbers
0:39:08faster right i wouldn't be surprised by
0:39:11the time you get to 12,000 at the latest
0:39:13that you're actually looking at a table
0:39:16of 20 subscribers above and below
0:39:20everybody has a unique number of
0:39:21subscribers but i do I to things like
0:39:24its it is just so interesting to see and
0:39:27like not even on the view the view
0:39:29ranking thing here there's another
0:39:31channel that has the exact same number
0:39:33of uses you are like 90 8011 views it's
0:39:37like well there's one other channel that
0:39:38the exact number of practice just I I
0:39:43guess what I'm trying to get here is
0:39:45like it's just the size of YouTube is
0:39:49mind-bogglingly large like it's just in
0:39:53comprehensively large at all scales and
0:39:57i find that just I find that just
0:40:00fascinating this-this-this real feeling
0:40:02like the YouTube world is so much bigger
0:40:07of a planet than the TV planet ever was
0:40:10and yes it's huge at all scales
0:40:15I that was the thing i was also just so
0:40:17aware of at VidCon is was this is weird
0:40:20phenomenon of running into and talking
0:40:22to people who have channels with
0:40:25sometimes millions of subscribers and
0:40:27it's like I have no idea who you are
0:40:29I've never heard of you and like but
0:40:31it's just like our little worlds don't
0:40:33don't overlap and it's just enormous the
0:40:37kind of the size that youtube is at I
0:40:38can't conceive that there ever being a
0:40:41platform that could be more bigger
0:40:43vibrant than this it is very hard to
0:40:46imagine another platform ever d throwing
0:40:49this just just because of the huge size
0:40:52of it and all the inertia that implies
0:40:55so what else could there be
0:40:56right yeah you know like in forms of
0:40:58entertainment there have been all of
0:41:01them and that there are there are
0:41:02democratize platforms for all of them
0:41:04who anybody can have a blog anybody can
0:41:07have a podcast like these things exist
0:41:09they are audio and written word who and
0:41:12and now everybody can put themselves in
0:41:14camera they can make videos and it's
0:41:17it's clear that the game is over the
0:41:20video platform one who but only one
0:41:24website only one platform out of this
0:41:27entire genre is their right it is
0:41:31YouTube on nothing
0:41:32yeah which is he also the within
0:41:35compared to other mediums everything
0:41:37else is all is there is more balanced
0:41:39right or like there is the ability for
0:41:41somebody to own their own corner of the
0:41:44internet for this who you do but notice
0:41:48youtube you're ever on YouTube or you're
0:41:49not on youtube that it's it's very it's
0:41:52very interesting to see and it's very
0:41:54interesting to think about and and the
0:41:56dominance of it is striking and checking
0:41:59up on your channel stats occasionally
0:42:01just reinforced quite strongly in my
0:42:05mind just like how how many YouTube
0:42:09channels there are just just from that
0:42:11self-similarity thing like and how long
0:42:13it took to even even see a point like
0:42:157543 subscribers like yes but there's at
0:42:19least 20 other channels with the exact
0:42:22same number
0:42:23like it's crazy it's it's crazy
0:42:25incomprehensible just just how enormous
0:42:28it is
0:42:29yep but your eyes and fast in those
0:42:31ranks Mike oh yeah you'll have it you'll
0:42:33have a ranking number soon
0:42:34kali people keep an eye on it sweet Mike
0:42:38when he gets his ranking tell me
0:42:40awesome to know ya get screenshots I
0:42:42want to see today's episode is brought
0:42:45to you by tracker with small cars smart
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0:43:20if you lose your phone
0:43:21well we need to do is press a button on
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0:43:25even if it's on silent over 1.5 million
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0:43:36even if it's miles away the tracker app
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0:43:43comes within a 100 foot range of it
0:43:44you'll receive a GPS update
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0:43:48on the move or you can get an even
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0:44:06the peace of mind to i need for some of
0:44:08my most important items I put them in my
0:44:10bags in my luggage because they contain
0:44:13all of my important things and i'm out
0:44:15on the road the tracker is so small i
0:44:17can put in a tiny pocket or i can clip
0:44:19it to something it's super simple and I
0:44:21just never need to worry about where my
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0:44:43this show and we laugh and this is a
0:44:46last call for tee shirt screen
0:44:49last call for t-shirts we are currently
0:44:52selling cortex t-shirts with the lovely
0:44:55monkey brain on them they will be
0:44:57available until december the eight and
0:45:00then they're gone
0:45:01alright people very little time
0:45:04mhm you gotta buy cortex monkey brain
0:45:08t-shirts for you for every member of
0:45:13your family for christmas
0:45:14yep for everyone you know for Christmas
0:45:16yep people you don't know because people
0:45:18you don't know mike is very encouraging
0:45:21and all of the people get them a monkey
0:45:24brain t-shirts we have lots of colors so
0:45:27you know you could have more than one
0:45:29color back if you wanted like if you
0:45:32really want
0:45:33it's a really nice t-shirt they really
0:45:36is it really is i have to say it's I
0:45:38think it's a nice design
0:45:40it's nice colors it's helping out a
0:45:43really nice guy
0:45:45again I will i would i would just like
0:45:52to State I'm okay everything's fine it's
0:45:57just very expensive time in my life and
0:45:59it would be really great if you'd like
0:46:02to look at this t-shirt if you can buy
0:46:041i we would really appreciate that
0:46:06yeah the fantastic looking all the
0:46:09colors you could possibly want yep US
0:46:11and EU distribution will be links in our
0:46:14show notes you can go and buy them to
0:46:16hear that he's doing everything he can
0:46:18people right give you if you live in the
0:46:20EU if you live in the US
0:46:22we've got men's t-shirts we've got
0:46:24women's t-shirts right like everything
0:46:26that you could possibly want
0:46:28if you like dark colors if you like
0:46:29bright colors at whatever it takes
0:46:32whatever it takes
0:46:35there's a cortex cottage t-shirt with
0:46:37your name on it and the name of all the
0:46:39strangers you might interact with that
0:46:41you could also buy t-shirts for we had a
0:46:43few people try and fix your VIP problem
0:46:47from the last episode so did we
0:46:50yeah a few people run with this but i
0:46:51will credit Ryan is the first person to
0:46:54write about this there isn't it was an
0:46:56option that you could do to create a
0:46:59Smart Folder on your mac in the mail app
0:47:03where the rules that females come from
0:47:05contacts you can keep more than one
0:47:08folder so that the rule is if from
0:47:11contacts put in this folder and that
0:47:14could be a way for you to get around
0:47:15this VIP problem that if an emails come
0:47:18from somebody that is in your address
0:47:19book you will get it
0:47:22ok so i am not familiar with how to do
0:47:25this in terms of from contacts because
0:47:30back when I was much more of a Mac user
0:47:33than I currently am I i did set up a
0:47:35bunch of smart folders to use with mail
0:47:39again and they have a whole bunch of
0:47:40rules that you can do if i were a male
0:47:42right now on my computer I can see the
0:47:44old ones that used to have which is like
0:47:46here i'm going to click so i can get all
0:47:48of the messages from my personal
0:47:49assistant here all the flag messages
0:47:51blacking the system I no longer use just
0:47:54funny to see that
0:47:55I have all of these various ones for
0:47:57different categories of slicing and
0:47:59dicing through the email but there is no
0:48:03from contacts option in terms of of
0:48:06smart folders like this is not actually
0:48:08a thing that exists if i go to new
0:48:10mailbox new smart mailbox right from
0:48:15there is no option to say contact list
0:48:19this is not a thing that exists you can
0:48:21do send is member of group and then
0:48:24create a contact group this is what i
0:48:27was going to go through that my
0:48:28workaround is doing exactly this haha
0:48:31and his member of group and i have a
0:48:34group which is called all contacts that
0:48:36just every once in a while I throw all
0:48:38the contacts into it crackin
0:48:40that's like this is centers member of
0:48:42group all contacts right and then it's
0:48:44okay great now i can pull out all the
0:48:45people who are my contacts
0:48:46however as always with this stuff that
0:48:49this gets back to the this weird problem
0:48:51of well that's great and all but i tend
0:48:55to prefer to work on my iPad and a thing
0:48:59that I don't even well I don't even want
0:49:02to know how many years this is now for
0:49:04but whatever it was that Apple had these
0:49:08these smart mailboxes and smart folders
0:49:11which you can also do in iphoto I
0:49:13remember thinking oh great
0:49:14these will be on iOS any day now and
0:49:17it's been like five years six years I
0:49:21don't know how long it's been exactly
0:49:22but it has been forever that you cannot
0:49:26have these smart mailboxes synchronize
0:49:30over to iOS and it's it's it's crazy to
0:49:33me so even if i do construct on mail on
0:49:36my computer smart mailboxes like oh yes
0:49:38just show me all the contacts
0:49:40there's no way to synchronize that over
0:49:42to mail on iOS and as my ihome personal
0:49:47frustration is I used to run my whole
0:49:50photo management system with a series of
0:49:52smart folders that would kind of pull up
0:49:54photos that I needed to to look at and
0:49:56sort through and like okay here photos
0:49:58that i need to edit and I had this whole
0:50:00system for being able to go through my
0:50:02photos and an end for the last many
0:50:06years i have just totally given up even
0:50:08find organize photos on my devices
0:50:10because like well I can't do this with
0:50:12smart folders you won't have smart
0:50:14folders on iOS Apple I don't understand
0:50:15why but it's incredibly frustrating and
0:50:17I think weirdly limits the power of
0:50:20these devices like i don't i don't get
0:50:22why this is a thing that has never made
0:50:24it over into iOS tell iOS to push that
0:50:26folder is what ryan told you do great
0:50:28well I don't understand what Brian means
0:50:30by tell iOS to push that folder you tell
0:50:32ryan i need more details I need I need
0:50:34to understand what he's talking about
0:50:36I'll tell ryan and then we'll come back
0:50:37and we'll fix your problem
0:50:39oh great great I complain about a thing
0:50:42and then people can tell me
0:50:45technical support yeah I could I could
0:50:48enjoy that should very slow technical
0:50:50it's just that's ok that's ok there's
0:50:53nothing about my system which is ever
0:50:55fast
0:50:56ok that's what he says very delayed but
0:50:59eventually your problem will be solved
0:51:02yeah I do i do have to say there is
0:51:03actually a way that I was sort of self
0:51:05solving a problem with our last episode
0:51:07when i was talking about like this
0:51:09mountain of email that i had to deal
0:51:10with i was aware that the very fact of
0:51:13talking about it on a podcast would help
0:51:17motivate me to really try to deal with
0:51:19this already but better and because if
0:51:21you're like okay I'm I've put it out
0:51:23there in the world that this is a thing
0:51:25that I'm like ridiculously far behind on
0:51:27my email you've outed yourself you get
0:51:30exactly right i was playing I'm very
0:51:32happy to talk about my flaws and I
0:51:35haven't yet gotten back to inbox zero
0:51:38but I went from many many many messages
0:51:42to right now I'm now under 100 messages
0:51:46left to deal with in my system
0:51:49good luck thank you and as is the case
0:51:51with email though I always feel like
0:51:53there is this kind of half-life of its
0:51:56really easy to go from a thousand
0:51:58messages to 500 messages and then
0:52:00moderately easy to go from 500 250 right
0:52:04but as as you keep as you keep getting
0:52:06closer like the messages that are left
0:52:08are either bigger more important or more
0:52:11psychologically hard to deal with
0:52:13whatever reason to feel like I'm getting
0:52:14closer to zero but that's a productivity
0:52:18tip for people out there if you ever
0:52:19find that you're behind on email
0:52:22just make sure to talk about it on your
0:52:25productivity podcast I just from working
0:52:31in my old job or go away for two weeks
0:52:33you know no access to email come back
0:52:35and have like four don't read messages i
0:52:37just gonna allow myself to live that way
0:52:38anymore like which is why I never take
0:52:41breaks from email blue and i genuinely
0:52:44think about before I can totally
0:52:46understand that and you know one of the
0:52:48reasons why i talked about last time is
0:52:50also because like I'm just aware of that
0:52:52having fallen out of my system for a
0:52:55while now of of getting back down to an
0:52:59empty inbox on a regular schedule like
0:53:01that does not good for me it hasn't been
0:53:03good to have that in the back of my mind
0:53:05like I got there's a bunch of crap i
0:53:06have to deal with it it's not great and
0:53:09that's one of the reasons why i am
0:53:11trying to work back toward going to get
0:53:14to the bottom of this email pile and
0:53:17then from then on like it's easier to
0:53:19maintain that rights cases like I let
0:53:22this I let this go for too long and as
0:53:26is the case in any of this kind of i
0:53:30don't want to say like productivity
0:53:31stuff that i know i'm always this big
0:53:33proponent of like you don't beat
0:53:36yourself up for things but it is
0:53:38important to observe yourself in a in a
0:53:42kind of non-judgmental way and to
0:53:45recognize like okay here's the thing
0:53:48that happens like you fallen into this
0:53:49pattern and if you think about it
0:53:51dispassionately is this is this a
0:53:55negative effect in the answers like yes
0:53:57okay well then let's let's now work to
0:53:59try to fix and remedy the situation so
0:54:02that's kind of the phase that I am in
0:54:05this right now is just like okay let's
0:54:06get back to the thing that you know is a
0:54:08better thing and overall like that will
0:54:12help all of the other things that you do
0:54:14because it hasn't been helpful to have
0:54:15which is in the back of your mind that
0:54:16there's all these unread messages like I
0:54:18have four emails in my inbox right now
0:54:20and I try and keep it below six or seven
0:54:25usually and those are ones that are like
0:54:27the back of my mind is a couple days
0:54:29like two of those where i'm like i have
0:54:31to respond to that and look this is
0:54:33something I have to respond to
0:54:35now i can take that because there's not
0:54:37a lot of stuff around but if I know that
0:54:40those emails are in there but there's
0:54:42200 in between them em I can't deal with
0:54:47that right so mean
0:54:49yeah this is why I would just get email
0:54:53dealt with its it's one of the reasons i
0:54:55have notifications on because i'm able
0:54:57to make snap judgments on emails to
0:54:59archive them about ever opening this
0:55:01inbox which is like there's 200 messages
0:55:05in here 175 them can probably just be
0:55:08archived little especially at this time
0:55:11of the year off right and it's a thing
0:55:14that I think again is is when I talk
0:55:18about like observing yourself like I
0:55:19think it's a really important skill to
0:55:21be able to figure out how do you work
0:55:23and what works best for you and it's a
0:55:26thing that I am I'm always aware of and
0:55:28I noticed when we meet up in person is
0:55:31you do get a bunch of notifications that
0:55:33you get you get so many more
0:55:36notifications that I would ever get and
0:55:38I would be driven crazy by the way your
0:55:43device's act but i am also totally aware
0:55:46that you seem on top of it and it seems
0:55:51to clearly work for you in a way that it
0:55:53couldn't possibly work for me and I just
0:55:55think that it's interesting to see but
0:55:57like I'm very aware of like you you know
0:56:02how you work and it's very different
0:56:05from the way that I work but you are
0:56:07also clearly doing a thing that totally
0:56:10works for your system
0:56:11I couldn't I couldn't work knowing
0:56:15things are happening the icon see so I'm
0:56:21pretty good at I think that it all the
0:56:24notifications to come to my phone don't
0:56:26come to my watch my watches the only
0:56:27place where I am actively told
0:56:30notifications from and I get the the
0:56:32majority of what goes to my watches
0:56:34messages and email which works great for
0:56:38me because I'm able to see a subject
0:56:41line and archive an email which is like
0:56:44a vast amount of the email that comes in
0:56:47i need to do it because Allah
0:56:48of it is I'm never gonna respond to this
0:56:50like it's a marketing message
0:56:53it's like a thanks message like it
0:56:55doesn't you know it's stuff that nobody
0:56:56needs to see but when you open your
0:56:58email inbox and there's 250 messages in
0:57:01there you know like I need to get
0:57:03through all this like i'm doing like a
0:57:05constant triage of my inbox right and
0:57:09and that really works for me because I
0:57:12couldn't work in the same way you
0:57:14couldn't use my system I couldn't work
0:57:15with your system just like yeah you know
0:57:19there's that stuff happening and i'll
0:57:21get to it on the shedule but i have a
0:57:24sign for myself as to when this will
0:57:26occur right i couldn't work like that
0:57:29no way can I work like that you getting
0:57:32email notifications on your Apple watch
0:57:34and effectively dealing with them right
0:57:38then and there is the thing that I'm the
0:57:39most aware of the most interested to see
0:57:41whenever we meet up in person and I just
0:57:44I find that fascinating because I did to
0:57:46me the very idea of like when the apple
0:57:49watch first came out and people who like
0:57:51the email notifications on my watch like
0:57:53to me that struck me is like almost like
0:57:55a joke like it
0:57:56no one could possibly want or use this
0:57:59feature effectively like this is this is
0:58:01for no human even if they think it is
0:58:03for them like no one could possibly live
0:58:05like this
0:58:06thanks but it's like but yet I do know
0:58:08someone that this is clearly super
0:58:11effective for and and and that's you and
0:58:14I just I find that interesting and I'm
0:58:16always really aware of that whenever we
0:58:17meet up like seeing a little message pop
0:58:18up on your watch and then you just like
0:58:20poop you deal with it then and and you
0:58:23can do that without breaking stride like
0:58:27you don't break mental strides when you
0:58:29do that and I find that interesting to
0:58:31observe however though for all the good
0:58:33of assistants bad of a system and the
0:58:35bad part of my system is when something
0:58:37comes in that can and does break my flow
0:58:41because he's usually really bad news who
0:58:45write some description or something
0:58:47really frustrating
0:58:48now with the way that I work that can
0:58:51then break where I am and like you know
0:58:54like we could be having a great chat and
0:58:56then I get some terrible news and then
0:58:58it's like well now I know about this
0:58:59term use which I wouldn't know
0:59:00till afterwards and that's the bad part
0:59:03system but in the same vein it does also
0:59:07happened in the reverse as well
0:59:08sometimes something will come in and
0:59:11it's brilliant
0:59:12you know yeah but this is this is this
0:59:18is the thing with all of these systems
0:59:20right is is like none of them are
0:59:22perfect
0:59:23it's all a question of what trade-offs
0:59:27are you willing to accept right and so I
0:59:31am I am much more willing to accept
0:59:35trade-offs that are like errors of
0:59:38omission like I'm totally aware of the
0:59:40kinds of things that will happen if I'm
0:59:42not on top of my communication all the
0:59:44time and this this leads to errors of
0:59:49missing a thing but I know
0:59:51psychologically for me like I am way
0:59:53happier to deal with those kinds of
0:59:57problems than I am to deal with the
0:59:57problems than I am to deal with the
1:00:00problems that that for me or like
1:00:01distraction or over information problems
1:00:07like that's just that's just the thing
1:00:09that I'm aware like okay you have to
1:00:10pick your problem and you pick the
1:00:12problem that you are much more able to
1:00:14deal with and so it's like I will lean
1:00:16way higher on that like I've missed
1:00:19things and that's okay like it causes
1:00:22problems i will accept those problems
1:00:24and deal with them because to me they're
1:00:25way less bad than I'm getting a bunch of
1:00:28notifications because i find that just
1:00:30like fractures my mind in a whole bunch
1:00:34of ways and makes me just not very
1:00:36effective at absolutely anything but
1:00:38this is where you just have to you just
1:00:39have to learn about your brain and how
1:00:42you are effective in getting done what
1:00:45you need to get done but in the same way
1:00:47that you observe me I observe you and I
1:00:50know that there are things that get to
1:00:51your Apple watch Lu and I know that
1:00:54their notifications that you allow
1:00:56through like what is let in
1:00:59what is let through but to get to you
1:01:01this is a whole topic in and of itself
1:01:03which is notifications of which
1:01:06listeners might imagine I have a great
1:01:08deal of frustrations but but but just
1:01:13but just to start it through like
1:01:15essentially by default
1:01:18nothing gets any notifications on either
1:01:21my phone or my Apple watch and there's
1:01:26really only a very few things that will
1:01:29get through and all of my notifications
1:01:32now have been turned into silent Apple
1:01:35watch taps like that that is the that is
1:01:37the only way I want to be notified about
1:01:40anything at this point I i am in that
1:01:44camp to like I have a lot of stuff go to
1:01:46my phone's lock screen who and then only
1:01:49the things that I really want to come to
1:01:51my watch come to my watch my phone is
1:01:53impermanent to not disturb mode really
1:01:56vicious and do not disturb all the time
1:01:58and just yet
1:01:58it's one hundred percent of time my
1:02:00phone is in do not disturb and the only
1:02:03system that will make an alert to me is
1:02:05it went when all systems are dormant is
1:02:08my watch
1:02:09when all the screens are off the only
1:02:11thing that will ever break into my life
1:02:13is my Apple watch
1:02:15whoo that's why it's actually I was
1:02:16thinking about recently my Apple watch
1:02:18is now an essential piece of equipment
1:02:20oh yeah oh yeah i mean and i was on that
1:02:23was on the edge for a while of like I
1:02:26like this thing but I could live about
1:02:28it but a couple of days ago instead of
1:02:32aquatic cottage and didn't bring my
1:02:34Apple watch charger who and I was like a
1:02:3850-percent so I turned it off and in the
1:02:40next day we went out with it but we went
1:02:42out for dinner tonight and I for the
1:02:44second time in the time about the Apple
1:02:47watch had to go into power reserve mode
1:02:48lose an hour ago I was a mess because my
1:02:53phone kept buzzing in my pocket right
1:02:56because I took it off do not disturb
1:02:58because it's like we're now like I need
1:03:00to get I might need to get some
1:03:02notifications but I just couldn't deal
1:03:04with buzzing in my pocket and having to
1:03:06keep getting output awake you cannot put
1:03:08away like I didn't like it did not like
1:03:10that at all and in the same vein I don't
1:03:12like to have nothing
1:03:14I don't like I don't like to be
1:03:15completely cut off so my watch has
1:03:19become really essential because it is
1:03:21like it is the way that I know that I
1:03:24will always know what's going on if I
1:03:26have to know because my watch will tell
1:03:28me it is a fantastic notification device
1:03:31like it in its really like a
1:03:34notification accessory to the phone and
1:03:38for that it it does a really good job
1:03:40like there was some hot still misses
1:03:42notifications but still it's still like
1:03:44a real win of making the phone less
1:03:47distracting having an easy way to see
1:03:49what's occurring and to be unobtrusively
1:03:52notified about a thing and you know if
1:03:55that makes the watch worth it for you
1:03:56are not like there are some people that
1:03:58are like that is ridiculous and that's
1:04:00because you don't need this right
1:04:02exactly
1:04:03there is a specific type of person
1:04:05that's like yeah I need one of those
1:04:07that we all knew it was like I need one
1:04:09of those because I need the thing that
1:04:11will let me see my notifications
1:04:12wherever and the world while doing so to
1:04:16answer your question from before I I
1:04:19have
1:04:21have some frustrations with
1:04:22notifications and i think i can i can
1:04:26kind of relatively cleanly mentally /
1:04:30notifications into two categories which
1:04:33are someone else is trying to get in
1:04:37touch with me about something and then
1:04:41the other category is I am trying to
1:04:48have my phone
1:04:50help me live the life that I want to
1:04:53live in whatever way so I'm trying to
1:04:55have my phone nuttage my own behavior in
1:05:00the correct direction i said like the
1:05:02these are the kinds of things so it's
1:05:04like notifications for other from other
1:05:06people that's like I'm message and
1:05:08that's from slack and then like I'm
1:05:10trying to nudge my life in the right
1:05:12direction that is like calendar
1:05:15notifications about what am I supposed
1:05:17to be doing now or it's little little
1:05:19reminders that pop up about like how
1:05:22you're supposed to be taking your
1:05:23vitamins at this point in time right or
1:05:24it's like hey you know you're supposed
1:05:25to be going to the gym now buddy right
1:05:27you know that you know you're supposed
1:05:28to be going to the gym I find those
1:05:31kinds of things really helpful and
1:05:34useful to you know i am it is this is
1:05:38such a hard thing to describe because i
1:05:40think when people hear it they they
1:05:42imagine that the kind of person who sets
1:05:45up a bunch of these reminders is also
1:05:47just like mechanically doing everything
1:05:49that the phone says it like that is not
1:05:51the case right but it what it is it's
1:05:54trying to nudge myself in the right
1:05:57direction about things and there's also
1:06:00includes like work timer so when I know
1:06:02i'm doing like a 40-minute working block
1:06:05right like I'm setting a little timer
1:06:07and i find it helpful to be notified
1:06:09when the end of that block comes up and
1:06:12so that those are the notification
1:06:15categories for me the problem that i
1:06:17have with the way notifications are
1:06:19setup is that there isn't
1:06:21basically I think Apple really really
1:06:25would benefit from adding more
1:06:27granularity to the way notifications
1:06:29work because like we were saying before
1:06:33i'm aware like I can kind of suffer from
1:06:36like Oh too many people are trying to
1:06:37get in touch with me right now and i
1:06:39find that stressful and then it's like
1:06:40it's sort of hard to deal with it makes
1:06:42me less effective and this is one of the
1:06:44reasons why i like over the course of my
1:06:46being self-employed I have really
1:06:48learned that maximizing my own
1:06:52effectiveness is about having like two
1:06:54phases to the day the morning when I am
1:06:58closed off from the world and the
1:07:00afternoon when I am much more open to
1:07:03the world so in the morning i only want
1:07:05to receive the notifications that I have
1:07:07set up for me
1:07:09here's a notification from a timer
1:07:11here's a notification to go to the gym
1:07:13here's a little calendar appointment
1:07:15about a place that you're supposed to go
1:07:16right now messages from me
1:07:18no not message i right no no messages
1:07:22from mike benefit because like this is a
1:07:26thing that I was aware of i found
1:07:28personally productivity destroying and
1:07:31this is partly a side effect of living
1:07:32in the UK was it was really common to
1:07:34wake up in the morning and see like a
1:07:36bunch of badges in I message and slack
1:07:38from other people in America who needed
1:07:41something from me and I was like I was
1:07:44so aware like just seeing those things
1:07:47it was very hard to be like I'll look at
1:07:49them later it's like yes but I see the
1:07:50red badge now like I know that there are
1:07:52messages waiting for me and I knew like
1:07:54man if I check those messages i'm gonna
1:07:57kind of lose the morning of writing
1:07:58because i'm going to be gone like I'm
1:08:00going to get sucked into whatever this
1:08:02is and then like I'm burning my most
1:08:03productive time since the difference
1:08:05between me and you right
1:08:06I the beginning of my day is purposely
1:08:09built to respond to all of that right
1:08:12right this is this is a case where we
1:08:13are total opposites but nonetheless what
1:08:17it what it means is like ideally what I
1:08:19wanted to be able to tell my phone hey
1:08:20listen phone between the time when i go
1:08:22to bed and essentially lunchtime the
1:08:25next day I don't want to hear from
1:08:27anybody about anything right like I
1:08:29don't want you to be I don't want there
1:08:31to be badges I don't want any kind of
1:08:33indication that anyone in the world is
1:08:36trying to contact me leave all of that
1:08:38stuff for the afternoon
1:08:40when I can deal with it without burning
1:08:42the most valuable part of my day
1:08:45this is more than to not to stop right
1:08:46this is like imagine that no
1:08:48notifications that happened right but
1:08:52here's the problem in the morning phone
1:08:55i do want you to send me notifications
1:08:57from some apps in particular right so I
1:09:02want so for example I want do to be able
1:09:06to send me notifications because i use
1:09:07it for work timers and i use it for like
1:09:10nudging timers about that go to the gym
1:09:12buddy right like that that kind of thing
1:09:15and i also want calendar to be able to
1:09:18send me notifications and OmniFocus and
1:09:21a couple of other things that i'm using
1:09:22like to track stuff
1:09:25oh + also my my exercise applications
1:09:28like they need to send notifications for
1:09:30various things like there's a whole
1:09:33category of stuff that I do want
1:09:35notifications for in the morning so
1:09:37there's the option of totally shutting
1:09:39down the phone and saying no
1:09:41notifications is off the table like that
1:09:43will not work that will not be really
1:09:46effective and so I actually I have two
1:09:50notifications now that remind me to do
1:09:54the the the best payoff for me which is
1:09:56i manually at night
1:09:59flip the switch to turn off all
1:10:01notifications from my message and I
1:10:04don't turn it back on until the
1:10:07afternoon
1:10:08why could you not just put your phone
1:10:10into airplane mode because it sounds
1:10:12like all the notifications you want a
1:10:14local notifications they're not all
1:10:17local notifications
1:10:19ok what one of the problems is due and
1:10:22synchronizing timers across a bunch of
1:10:25devices right I see ya there local once
1:10:28they sink right exam their look their
1:10:31local ones they have synced like I have
1:10:33I have attempted to do this with
1:10:36airplane mode and airplane mode gets
1:10:39like most of the way there
1:10:42yeah but not all of the way there and it
1:10:46also totally cuts off the possibility of
1:10:49emergency contact exactly it's too it's
1:10:51it's it's 250
1:10:53airplane mode is good but it is really
1:10:56draconian yeah and if you don't airplane
1:11:00mode is like press the button to live
1:11:02like it's the eighteen hundreds and
1:11:04that's why this is like well yes i will
1:11:06have quite a quiet morning if that's the
1:11:08case but that that's too far and i
1:11:12forget which iOS it was I think maybe
1:11:14was iOS 9 but whatever was after the
1:11:16watch came out i thought oh it's a total
1:11:19no-brainer that Apple's going to
1:11:20introduce greater levels of granularity
1:11:22in terms of notification to iOS it was
1:11:24one of the things like you know you
1:11:25everyone likes to play the fun like
1:11:26what's going to be here in the next iOS
1:11:29release game like this is fun to play
1:11:31and I was so confident about that I was
1:11:34like oh no brainer increased
1:11:36notification granularity and it's like
1:11:39two three iterations later it hasn't
1:11:42happened and I I feel like it i know i'm
1:11:46a total corner case with this but
1:11:49basically like even if Apple only
1:11:51introduced the option to tell an app
1:11:55that it is able to override do not
1:11:58disturb
1:11:59I think that would solve like eighty
1:12:00percent of the corner cases that people
1:12:02are concerned about because I think
1:12:04they're there is a class of app that
1:12:05people would want to be able to tell you
1:12:08can override do not disturb and and that
1:12:11would go that would go a long way like
1:12:13in my dream world I would really love to
1:12:15be able to set hours in the way that
1:12:17slack does like slack lets you say like
1:12:19this person will receive notifications
1:12:21between these various hours i would love
1:12:23to be able to do that for all of the
1:12:25apps but I don't know I i know i'm a bit
1:12:28of an edge case with this but I feel
1:12:30like do not disturb is getting a little
1:12:31creepy feeling like it it feels like
1:12:34this was made for a much simpler device
1:12:38a long time ago and it also has some
1:12:42some weird unexpected behavior about
1:12:44like setting alarm is like a little
1:12:46alarm seem to be able to override do not
1:12:48disturb and that it's it's just it's a
1:12:52little showing its age I think the alarm
1:12:55thing makes sense to me because one of
1:12:58the primary use cases for do not disturb
1:13:00even the icon displays it is feel fun
1:13:03not to make any noise when you sleep of
1:13:05course of course
1:13:06so alarms half
1:13:07to override it right but what I mean is
1:13:09like what are user expects that an alarm
1:13:12override that like I think Apple makes
1:13:14the correct choice here right obviously
1:13:15alarm should override do not disturb but
1:13:18it does mean that do not disturb is not
1:13:20is not like a perfect system all right
1:13:22that there's something weird is going on
1:13:24there and I also always wondered because
1:13:26the app that I use to track my sleep is
1:13:28somehow able to get through the Do Not
1:13:30Disturb notifications I think because
1:13:32it's running a recording I guess
1:13:34pretending to record all night but it's
1:13:36not really doing anything but whatever
1:13:38it is it's able to make my phone beep
1:13:41and wake me up in the morning like
1:13:42through the Do Not Disturb so I just
1:13:45like this there's just a couple of weird
1:13:46cases like how this is this is sort of
1:13:48unexpected behavior if I sit down and
1:13:50think it through
1:13:51it's in the same way that like an alarm
1:13:53will play when the mute switch is on
1:13:55hmm ok that's interesting i don't know
1:13:58that it's the same ideas like they made
1:14:00the choice because people use their
1:14:02phones when they go to sleep and my
1:14:04phone is always muted my phone is always
1:14:06needed and always in do not deserve I
1:14:09brought my phone very weirdly i do the
1:14:11exact same thing with the sound is
1:14:12always mute
1:14:12it's never it's never not mute always
1:14:15muted always in terms there but Dana's
1:14:18is even more nuclear she just anything
1:14:20have vibrate on our phone which seems
1:14:22crazy to me
1:14:23okay why would you but yeah each to
1:14:26their own it seems like everybody runs
1:14:28their phones and their weird little way
1:14:30the notifications thing is concerning to
1:14:33me because I think Apple made a big
1:14:34change with iOS 10 which I really do not
1:14:37like there was an option to show
1:14:39notifications grouped by application
1:14:40and/or just all notifications
1:14:42chronologically movement they took away
1:14:45the grouping by application which I
1:14:48cannot even talk about how upset this
1:14:50makes me because I i used to use my
1:14:54notification center is kind of like a
1:14:56dashboard of what's going on in my day
1:14:59and I will clear off certain
1:15:00notifications as they were not needed
1:15:03and sometimes that would be an entire
1:15:04applications notifications but i would
1:15:06still leave certain things on there
1:15:08because they're a reminder of what's
1:15:09left to be done you know it's like an
1:15:11extra things that carries your email
1:15:12inbox like the other things that come in
1:15:14today to get dealt with yet
1:15:16here are the tasks you haven't cleared
1:15:17off yet here's the messages you need to
1:15:19reply
1:15:20we can't do that anymore because it's
1:15:21like if you've got 12 emails you have a
1:15:24clear them all off singly you clear the
1:15:26entire days worth of notifications and
1:15:29if it frustrates me no end and that's
1:15:32where like a choice like that taking
1:15:34away for a feature like that genuinely
1:15:37makes me feel like we're not going to
1:15:39get more granular forget notification
1:15:40support in the near future I really just
1:15:42don't see it because they've I believe
1:15:45regressed notifications they've taken
1:15:47away an option I can't imagine them
1:15:50adding more mmm III don't use
1:15:53Notification Center very much but I did
1:15:56one of the old episodes i mentioned that
1:15:58i do have one of my ipad set up so that
1:16:02i could pull down the notification
1:16:03center and and use it similarly to the
1:16:05way that you do like let me just get an
1:16:07overview of all of the notifications
1:16:09that I've seen and I had to stop using
1:16:13it after they made this change because
1:16:14like this is just totally useless to me
1:16:16like it's like necklaces by application
1:16:18yeah it's just like here's a bunch of
1:16:20random stuff that came in random orders
1:16:23and like this is not this is not helpful
1:16:25like I don't actually care that I got an
1:16:27iMessage after an email from a VIP like
1:16:30this is irrelevant to make right what I
1:16:32want to see our emails I messages slack
1:16:36messages grouped by application i don't
1:16:38i don't just want to see it all spread
1:16:39out throughout the day and so yeah I
1:16:42think I agree with you that if I found
1:16:43that a concerning change like okay I
1:16:47think you don't have enough granularity
1:16:49in the way a person can handle
1:16:50notifications and this is not a feature
1:16:53that I use a lot but the fact that you
1:16:55have removed it is concerning to me and
1:16:58I know like I just been thinking about
1:17:00the notifications a bunch because i'm
1:17:03really trying to it's actually kind of
1:17:06trying to write like a little bit of an
1:17:08article about the fussy way that i set
1:17:10up my own notifications and just trying
1:17:12to really like sit down and make the
1:17:16system as perfect as I can make it be
1:17:19and and like right out okay here are all
1:17:22of the cases under which i want to
1:17:23receive a notification from from this or
1:17:25that like what am I going to do and it
1:17:27just made me aware of even looking at my
1:17:29phone where I feel like I run a pretty
1:17:31clean phone
1:17:32here to most people but like man
1:17:34scrolling through that notification tab
1:17:35its forever law right there's just so
1:17:39many things that could potentially send
1:17:41you notifications and it just it doesn't
1:17:44feel like like there really is enough
1:17:49there to manage all of the different
1:17:54kinds of urgency these various apps can
1:17:57represent like I think a great case for
1:18:00the like a nap should be able to
1:18:01override do not disturb is the
1:18:03increasing world of home monitoring
1:18:05equipment right like I'm sure that like
1:18:09there are people out there who would
1:18:10want a notification if their front door
1:18:12opened
1:18:13if they were traveling even if their
1:18:15phone wasn't do not disturb right like I
1:18:17want to know if my canary home security
1:18:20camera has detected an intruder
1:18:23exactly that is the most important
1:18:25notification in my life right and to
1:18:29like there should be a way to say like I
1:18:32want this to overwrite do not disturb
1:18:33and yes do not disturb is mostly used
1:18:35for sleeping but not exclusively for
1:18:38sleeping and so it just feels like this
1:18:42is really a thing that that would be
1:18:44beneficial because the range of apps on
1:18:47your phone can represent a tremendous
1:18:50range of of urgency to you and and yes i
1:18:54think that that's that's a that's a
1:18:56great example like if if the canary can
1:18:58know there's an unrecognized face in
1:19:00your house like you want to know
1:19:01immediately right and you want to be
1:19:03able to specify that I would just let
1:19:05you get to this in your own time
1:19:07yeah sure I'll be fine don't worry buddy
1:19:10you know it'll it'll come through
1:19:12eventually when you wake up
1:19:13it's frustrating but i mean this is this
1:19:16is perhaps a whole other topic for a
1:19:18hole at the time but since since Apple
1:19:19does seem to be in a like let's remove
1:19:22all of the things mood yeah I'm not
1:19:26exactly hoping for you know at this this
1:19:30relatively insignificant to apple thing
1:19:33of like increased notification
1:19:34granularity we're busy getting rid of
1:19:37all the stuff at apple i could they're
1:19:39not going to add anything so I'm not
1:19:41holding out for that but I do
1:19:43I do find it frustrating the conflict
1:19:45between notifications from people in the
1:19:48outside world and notifications from me
1:19:50to myself and my desire to split that
1:19:53over the day into two separate zones
1:19:56like I just I just can't do that as
1:19:58cleanly as I would want i can clearly
1:20:00see the real frustration in this is that
1:20:04they are two completely separate types
1:20:09of notification who they are things set
1:20:12by you and people trying to contact you
1:20:14don't think there is a clean divided and
1:20:18and that's why I can see why this would
1:20:20be so frustrating blue i would also want
1:20:23to be able to specify different people
1:20:28as being more or less importance in
1:20:30their ability to perfect to reach me
1:20:32yeah it's it's like they do it a little
1:20:35put but not really enough and i just
1:20:39think that there's a lot of space to do
1:20:42more stuff here but I'm not expecting
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1:22:54are both macbook adorable owners and
1:22:57users now i'm going to be using my
1:22:59macbook adorable to edit this actual
1:23:01episode because i'm going to be heading
1:23:03over to cortex cottage after we record
1:23:06today you've had yours for longer than
1:23:09mine and as I'm trying to get used to a
1:23:12little bit more i'm interested in
1:23:13understanding what challenges or
1:23:15opportunities in a lie ahead of me so
1:23:17how are you finding good time with them
1:23:19with the mocha door now you've had it
1:23:21for like five months at this point
1:23:24yeah i was using my macbook adorable
1:23:27just a couple weeks ago and it's
1:23:30actually in the middle of editing a
1:23:32podcast and it blipped off and died just
1:23:40just
1:23:42right in the middle of using it with
1:23:44like up with like a funny little pop
1:23:46sound and a strange electronic smell
1:23:49that's fine
1:23:51haha and completely died
1:23:56well you know what day this was mike
1:24:00what day was this this was literally the
1:24:04morning of the announcement of the new
1:24:07macbook pros so what you're telling me
1:24:12was that your macbook adorable guide on
1:24:16the day I bought mine haha didn't
1:24:23realize that was the same day I ball on
1:24:25the day that they announced the macbook
1:24:26pro you do what I was gonna do that day
1:24:32we've spoken about this
1:24:33you knew that I was making my decision
1:24:36that day you shot maybe just told me I
1:24:41think it didn't cross my mind I was busy
1:24:42that day with something i can write a
1:24:45while you're editing your podcast a
1:24:46sense yea our guess that's right of
1:24:49course of course i forgot i wasn't i was
1:24:51in a real rush and I have headed up
1:24:54having to like switch locations and get
1:24:57home to my imac and however i was
1:24:59watching the show I was watching the
1:25:01event in mute on my computer while i was
1:25:05actually busy editing the podcast I need
1:25:07to finish up by a particular time
1:25:10ok that had the the event in the
1:25:13background just silently playing as i
1:25:15was trying to get on my main machine
1:25:17that's not good man
1:25:18yeah yeah it wasn't good it wasn't good
1:25:22and the people and Apple did a little
1:25:25shrug emoji when I brought it in just
1:25:28like what's going on with this machine
1:25:30think there's nothing we can do to fix
1:25:31this like we have no idea what happened
1:25:34and so long story short like I wasn't I
1:25:37was trying to figure out like what am I
1:25:38gonna do what am I gonna do about this
1:25:41I guess I wasn't quite like I'm going to
1:25:43just replace this machine I was always
1:25:46trying to figure out what was going to
1:25:47do if you've got one of those macbook
1:25:49pro cgpgrey that's exactly what happens
1:25:52off for God's sake why do you do
1:25:54this to me you let me down on his part
1:25:58I've never would've loved this machine I
1:26:01would have bought the magnet program you
1:26:03you let me down this path you stood
1:26:06behind me an Apple store in San
1:26:08Francisco and told me it was the
1:26:10computer for me we've had conversations
1:26:12since that point about optimizing for
1:26:15thinness optimized for lightness you
1:26:18drilled into me this idea that my
1:26:20computer had to be the thinnest and
1:26:22lightest that it had to be now yours
1:26:24exploded i bought one and then you put
1:26:27the new one
1:26:28yeah that's what happened what did you
1:26:30buy
1:26:31well this was all sort of like I just
1:26:34need to preface this by saying this but
1:26:35this was all very last minute I was I
1:26:38was really just going to kind of leave
1:26:40it for a while because i'm in the
1:26:41situation of I don't really need a
1:26:46laptop and I think essentially i didn't
1:26:52think that i need to get it but it turns
1:26:54out that I've actually ended up doing
1:26:55far more traveling than i expected to
1:26:58and i'm going to be doing some more
1:27:00traveling and I was like oh actually I
1:27:01need to get a laptop right now because
1:27:03there was a trip i was doing and I need
1:27:05to have a machine to edit a podcast for
1:27:06a deadline so it's like okay well what
1:27:08am I gonna do
1:27:09and so what i have is i have a macbook
1:27:12pro on a trial run this this is what i'm
1:27:17doing is i'm giving this one a trial run
1:27:19and I got the 13 inch machine the
1:27:24version with the touch bar all this are
1:27:27you doing this
1:27:28this is what happens now see this is so
1:27:30this is unacceptable now why is it why
1:27:32you should buy that one
1:27:34there's no point why did you do that why
1:27:36are you so angry at something you pushed
1:27:40me into you very very why did you buy
1:27:46the one with the touch ball
1:27:47you don't need that it was it was in the
1:27:50store like I literally just wanted the
1:27:51stories like what what computers do you
1:27:53have I need a computer right now but
1:27:55they also have the one without the
1:27:56time-traveling 12 however they saw CIO
1:28:00for what they want
1:28:01you have more of the ones with the boxes
1:28:03this very moment
1:28:05no i have not happy and the guy was like
1:28:08oh we have the ones with the buttons and
1:28:10we have the one with the touch bar just
1:28:11came in this morning I was like oh
1:28:12really ok let me try that one that's how
1:28:14the conversation went
1:28:15mmm there was no like what I want to try
1:28:19the world with touch bar that didn't
1:28:20enter your head at any point
1:28:22oh yeah i would like to try and decided
1:28:23to sight unseen go for a computer of a
1:28:27new interaction paradigm you do not use
1:28:29that sounds like something you would
1:28:30make that decision to do know you saw
1:28:32the new shiny thing and then decide not
1:28:34to buy that because what you're gonna
1:28:36done was just go well I had a bad
1:28:38macbook i'll just get another one of
1:28:39those yeah i could have gotten another
1:28:41macbook that like that that is totally
1:28:43there's totally an option right I felt
1:28:45like I let me just let me try this thing
1:28:47because they're there was a single
1:28:54problem with the the macbook adorable
1:28:58that was an issue for me which was that
1:29:01I couldn't edit podcasts consistently at
1:29:042x that i think it's it's it it's a
1:29:09problem with logic is the macbook
1:29:11adorable when i first got it could do
1:29:13podcasts with logic at 2x but then there
1:29:16was some update and and whatever they
1:29:20changed the macbook adorable couldn't
1:29:23handle it so if I set it to two x it
1:29:25would crap out to be honest that that
1:29:28really does seem like something that
1:29:29would push that machine more than it is
1:29:32comfortable it is a rich asking a lot
1:29:35then because that is the ER using a pro
1:29:37lap on a machine that has no fan and
1:29:41then you're saying do everything you're
1:29:43doing twice as fast for him exactly like
1:29:46it's it's it's really not fair and I
1:29:49never do this
1:29:50so that's one good thing I really ok
1:29:52that's interesting since that's the
1:29:53difference in our workforce yeah I am I
1:29:55am constantly editing it 2x but we ended
1:30:00differently though right yeah that's
1:30:01true i only ever do like these first run
1:30:04it's where I have to listen to
1:30:06everything and fine-tune I never do
1:30:09these like pass-throughs that you do
1:30:11yeah so this is part of my work clothes
1:30:14I want to do
1:30:15really fast pass throughs to hear stuff
1:30:18and even when i do final edits there are
1:30:21sections where I know I can listen to
1:30:24this at 2x + and just try to fix a few
1:30:26little minor things I don't have to
1:30:27listen to this an actual speed
1:30:29yeah so the 2x is really important to me
1:30:30and whatever was in the last update with
1:30:33logic like it just couldn't handle it
1:30:35and it would crap out and I found that
1:30:37really frustrating and then you pop the
1:30:39processor and maybe that's actually what
1:30:42it was because I didn't keep forgetting
1:30:44and try like crank it up to 2x and then
1:30:47the machine would crap out of me like
1:30:48okay like a grind it back down to 1.2
1:30:51and feel like I was you know a snail
1:30:53editing my podcast maybe that is
1:30:55actually what broke whatever was inside
1:30:57there I never made that connection but
1:31:00you may very well be right that i fried
1:31:02some circuit by trying to the podcast
1:31:04that 2x constantly never do something
1:31:08seriously them you know I don't know
1:31:09enough about how this stuff works but
1:31:11like this thing it just gets hot that's
1:31:13all it does this all again to it gets
1:31:16very hot but nonetheless i was seriously
1:31:19considering do i replace this machine or
1:31:23do I try the pro and this is why like I
1:31:25feel very solidly that like I have the
1:31:27pro on a kind of trial right now I'm
1:31:29just seeing how it is i'm trying to use
1:31:32it a bunch i did use it while traveling
1:31:34and there's a lot to not like about that
1:31:39machine but I'm trying to figure out
1:31:41like water what are the trade-offs here
1:31:43that I'm willing that I'm willing to pay
1:31:46right like is there's always going to be
1:31:48a trade-off and with the adorable the
1:31:51trade-off is it will take me longer to
1:31:53edit podcasts but am I willing am I
1:31:58willing to take that versus with the
1:32:0113-inch macbook pro the increased size
1:32:05and weight of the device like is is this
1:32:08the thing that I'm willing to do the
1:32:10trade off and i don't know i don't know
1:32:12one of the biggest trade-offs of this
1:32:14machine-like of this macbook pro doesn't
1:32:17affect you
1:32:18which is supports the changes in the
1:32:21port's because you've lived that life
1:32:22already yeah that is true for anything
1:32:24you have now have more right you've
1:32:27lived the life of one
1:32:28USBC port for a long time now you have
1:32:31four from the ball three ports which are
1:32:32better ports and you have four of them
1:32:34right so that's probably know that is
1:32:36this isn't an issue for you this part
1:32:38yeah I could record a podcast and
1:32:40charged at the same time what i can do
1:32:43that because i took a trip down to
1:32:44Duncan town haha that's right you don't
1:32:49always know when you need to go to
1:32:50donegal town right that's part of the
1:32:52front what so here's my solution i have
1:32:55a thing that anchor make where it's like
1:32:58USB pass-through for power so that just
1:33:01never comes off the power cable my power
1:33:04cable has a permanent dongle attached to
1:33:06it
1:33:07we have four USB ports on it now look at
1:33:10you mr. fancy pants so I never have to
1:33:12make that that trade-off through the
1:33:14mirror of donegal town so what don't you
1:33:16like about the magnet programs and put
1:33:18the white and thickness because I
1:33:20because I i have handled them i went to
1:33:22the store and pick them up
1:33:23I haven't seen or touched by yet but the
1:33:25one without which is like the same
1:33:26thickness the same something like that
1:33:28kind of thing and I picked up was like
1:33:29not this is this is too heavy and too
1:33:31thick i get this is this is not what I'm
1:33:34looking for because you had goaded me
1:33:36into getting the macbook ok now we are
1:33:39using provocative language by saying I
1:33:40go did you
1:33:41you stood behind me in a store right you
1:33:44were whispering buy it in my ear that is
1:33:48literally true and it was the correct
1:33:50decision i don't know how much more you
1:33:53can go to somebody into the position now
1:33:55it's not going its guiding right this
1:33:58totally different totally different guy
1:34:01on you towards the correct decision but
1:34:04no you you are right that it's it's it's
1:34:07a funny thing but boy picking up the
1:34:09macbook pro after having used that tiny
1:34:13little adorable
1:34:14it feels like it might as well be that
1:34:16old 17 inch computer that Apple used to
1:34:18make it it is significantly heavier and
1:34:23significantly thicker and and that is by
1:34:25far and away the thing that I like about
1:34:27at least because if I'm using a computer
1:34:31while traveling i'm using it up for very
1:34:34specific circumstances and it's like I'm
1:34:37i need to edit something and that's what
1:34:40I'm going to use it for and like
1:34:42I don't necessarily want to can't carry
1:34:44around a heavier device
1:34:46the other thing that I've noticed with
1:34:49it because I've been trying to use it to
1:34:50get a real sense of like what do I think
1:34:51about this machine is good behind is the
1:34:56battery life all over the place like it
1:34:59is it is not a machine I would ever want
1:35:03to have to use without it being plugged
1:35:05in this is a a common complaint but not
1:35:09a consistent complained of this machine
1:35:12blue it's it's been no one seems to
1:35:14really nail down what's going on here
1:35:16but the battery life tests and stuff
1:35:19from the reviews are all over the map
1:35:21huh that's interesting to hear that
1:35:23that's very interesting to hear some
1:35:25people found it amazing
1:35:26some people found abysmal yeah I i will
1:35:28put it at seemingly very inconsistent is
1:35:33what I feel like I i spent the other day
1:35:35just trying to get it get a sense of it
1:35:37I was doing what I would regard as
1:35:38pretty light work which is I had Ulysses
1:35:42open and Evernote and I was doing some
1:35:44writing and some researching and from
1:35:47fully charged down to the little battery
1:35:50warning i think i got like four hours
1:35:51out of the thing and it's like this is
1:35:54this seems like a pretty bad Patrick
1:35:56life
1:35:57no way he looks like i don't i don't
1:35:59feel like i'm really stressing machines
1:36:01like you have to know you're updating
1:36:02text files in dropbox and you know
1:36:06whatever the hell Evernote does you know
1:36:09not making enough notebooks like
1:36:11whatever its busy doing a and it doesn't
1:36:14seem like i should be dropping the
1:36:15battery this much but I but it totally
1:36:17was and then wondering like is it the
1:36:19touch bar like is that is that what's
1:36:20causing this to happen like I don't know
1:36:21touch bar seems to like to shut itself
1:36:24off whenever it possibly can
1:36:25I don't know it's it's it's a it's a
1:36:28funny it's a funny little machine i
1:36:31think when it is plugged in
1:36:35it's totally fine
1:36:38it's it's heavier than i would want like
1:36:42using it traveling when it's just
1:36:44sitting on the desk and I have it
1:36:46plugged in and i'm using it under those
1:36:47circumstances I was aware of i'm glad to
1:36:51have this machine
1:36:52me now it's clearly more powerful and
1:36:56even just a little bit of screen real
1:36:59estate increase is helpful and nice i
1:37:02like I was playing around with adobe
1:37:04after effects and and that is that is a
1:37:06case where like boy having a little bit
1:37:08of a bigger screen really does make a
1:37:10difference if i'm doing any kind of
1:37:12animation work on this but if I'm using
1:37:14it away from a power cable or when I'm
1:37:17actually packing it in my bag then I
1:37:19don't like it so much so i'm not i'm not
1:37:22quite sure what I think of this thing
1:37:23yet but i felt the need to tell you
1:37:26since you're always like hey aren't we
1:37:28macbook adorable buddies like well maybe
1:37:31maybe not
1:37:33I don't know I very much enjoyed using
1:37:36my macbook adorable so far I've added a
1:37:39few podcasts on it
1:37:40Lou but now i guess i'll just wait for
1:37:43it apart court xmas is nearly upon us
1:37:47Lou the annual biannual tri-annual
1:37:52through the scepter annual right itself
1:37:54from the annual have the annual court
1:37:56xmas is nearly upon us if the original
1:37:59court xmas happened over the Christmas
1:38:02period who and it is it is coming it's
1:38:06coming fast and has proved so popular it
1:38:08happens many times a year
1:38:10yep at least in my head exactly exactly
1:38:13ok so i would like to do something
1:38:15special for our final episode of the
1:38:18year which is next episode who I would
1:38:21like to do in all ask cortex episode who
1:38:24so i would like our listeners to tweet
1:38:28us using the hashtag ask latex or leave
1:38:32comments in the reddit that our
1:38:34questions and you can address them to me
1:38:35in the reddit so i'll see them all and
1:38:38i'm going to collect up a host of really
1:38:40interesting questions from our listeners
1:38:41to round out 2016 with so send them in
1:38:45and we'll talk about the next time