Cortex 42: All for the Vlog


  where's my blog like it'sit's been as [TS]

  far as i can tell it's been a month [TS]

  yeah and i have to say i'm severely [TS]

  severely disappointed in you after all [TS]

  of the lectures i have had to receive [TS]

  behind-the-scenes about the importance [TS]

  of schedules for growing podcast and and [TS]

  it's like hundreds and hundreds of [TS]

  lectures i have received about how the [TS]

  schedule is super important you must [TS]

  stick to the schedule we always have to [TS]

  upload on the schedule like this is in [TS]

  my mind this is like one of the most [TS]

  important things to you and then here we [TS]

  go [TS]

  we have this we have this blog that you [TS]

  have started you just passed a momentous [TS]

  moment in the vlog where is a new [TS]

  episode nowhere to be seen [TS]

  disappointing mike i am walking on one [TS]

  that's that's not uploaded that's not [TS]

  what I'm hearing house stuff it's really [TS]

  getting in the way it's like every [TS]

  minute that I'm not doing my actual job [TS]

  i'm dealing with something else related [TS]

  it's it's annoying me honestly like I'm [TS]

  frustrated about it because I it's [TS]

  something that I really do want to do [TS]

  more with and I think I've shown it like [TS]

  so far that like I did something I want [TS]

  to keep doing because I produce a lot of [TS]

  them who but it's just been the case of [TS]

  right now I'm just every spare moment [TS]

  that is free I feel like I'm talking to [TS]

  a plumber or going to a furniture store [TS]

  or packing boxes so I've kind of a kind [TS]

  of had to put it on ice a little bit [TS]

  interesting i'm working on of honor of [TS]

  lock episode which will be out not too [TS]

  long after this episode comes out [TS]

  hopefully which is kind of like [TS]

  addressing that right so talking about [TS]

  the fact that the blog hasn't been there [TS]

  and then actually the good thing about [TS]

  the box i can show people why I can show [TS]

  people cortex cottage who and and show [TS]

  them what is the stick my time like our [TS]

  friend the boiler so yeah it's what I [TS]

  have to say it this is one of those [TS]

  things which is it has been a [TS]

  frustration for me because it's a side [TS]

  project and a creative outlet that i'm [TS]

  very excited about but life has got in [TS]

  the way and it's been really annoying [TS]

  for me because this is something that [TS]

  has not happened to me before [TS]

  like with all those my other side [TS]

  projects that when I was podcasting on [TS]

  the side I never let anything get in the [TS]

  way I always just got on with it [TS]

  so this has been particularly difficult [TS]

  for me because i haven't been able to [TS]

  put the focus and I wanted to and I also [TS]

  feel like I'm kind of letting people [TS]

  down in a way even though like no one is [TS]

  saying this to me like no nobody's [TS]

  really being like our what you know [TS]

  except for you [TS]

  obviously there's one person who is a [TS]

  quality and when I said it like I don't [TS]

  think to myself that there isn't anybody [TS]

  in the water doesn't want it like I'm [TS]

  not I'm when I think that it's not like [TS]

  I'll nobody saying it because nobody [TS]

  wants it like I don't think that's the [TS]

  case but it's just you know i'm not [TS]

  getting people that super upset about it [TS]

  i have this like feeling of you know [TS]

  there are people around the world that [TS]

  are enjoying this and I'm not living up [TS]

  to my end of the bargain [TS]

  mmm mmm strength yeah I have have a lot [TS]

  of sympathy for that situation it's [TS]

  interesting to hear you say that this is [TS]

  this is the first time that like a side [TS]

  project has had to be put a little bit [TS]

  on ice because of just the rest of the [TS]

  world intruding and there definitely is [TS]

  a thing that happens and i think [TS]

  especially given the from my perspective [TS]

  extraordinary number of podcasts that [TS]

  you do and you need to keep all of that [TS]

  going while he were also attempting to [TS]

  buy a house and deal with plumbers and [TS]

  electricians & boilers and falling pipes [TS]

  and all the rest of that is it's not [TS]

  surprising that like something has to [TS]

  give [TS]

  and this is the thing that has to go and [TS]

  I have to keep running my business when [TS]

  i was working for the man I could just [TS]

  take my foot off the gas [TS]

  look for a bit you know this is [TS]

  something we were talking about when i [TS]

  first started on the house buying [TS]

  process right of like buying a house [TS]

  becomes like your job right but I felt [TS]

  like I was just working two full-time [TS]

  jobs because i wasn't able to take the [TS]

  pressure off because i have this [TS]

  business to I've run and if I don't run [TS]

  the business if I don't run my part of [TS]

  the business they just don't happen and [TS]

  that's not something that can happen so [TS]

  that this is where I've been right now [TS]

  link that had other things like of a [TS]

  other podcasts I've had to put on [TS]

  a little bit of just a short break you [TS]

  know things that I just kind of more fun [TS]

  things for me or I've had to skip [TS]

  episodes like I've had my colors so [TS]

  about people feeling for me this has [TS]

  been [TS]

  it's just been a weird time like it [TS]

  turns out turns out the buying houses is [TS]

  really time intensive but we're nearly [TS]

  through the woods on the the big parts [TS]

  right like that it's just it's just [TS]

  becomes part of my life but like the [TS]

  idea of like getting house ready to move [TS]

  in and move again once that's done I [TS]

  feel like I'm gonna be in a in a in a [TS]

  much better situation and i am now so [TS]

  I'm excited to get the flag up and [TS]

  running again like you know talking [TS]

  about that like the office mega offices [TS]

  is painted now [TS]

  oh and the broad bands in well what more [TS]

  could you possibly need [TS]

  exactly which is why i'm working on the [TS]

  video but like I I've that the the [TS]

  office is being set up in certain ways [TS]

  with video in mind like when I [TS]

  originally started thinking about my [TS]

  office was gonna look like it was what [TS]

  is the perfect office to recall podcasts [TS]

  and move but now i'm also thinking about [TS]

  it like from a visual perspective like [TS]

  what do I want to be in the office [TS]

  because I i have these ideas of like it [TS]

  becoming the main place where you'll see [TS]

  a lot of the flux tough losing in this [TS]

  office and the things that will be on [TS]

  the walls behind me here like that is [TS]

  good all like part of the visual idea of [TS]

  how the blog look after that which I'm [TS]

  excited about I feel like for bloggers [TS]

  that is probably a pretty big visual [TS]

  indicator or like what is it that they [TS]

  wish to visually convey about themselves [TS]

  is what's in the background [TS]

  yep of the blog and like I don't know [TS]

  for a fact but i am very willing to bet [TS]

  that a lot of people like a look at my [TS]

  casual home in the background like there [TS]

  is nothing casual about that arrangement [TS]

  like everything is set up to be like oh [TS]

  yeah i just turned on a camera and you [TS]

  just happen to be seeing all of my cool [TS]

  stuff in the background i could think i [TS]

  think that is that is really like [TS]

  visual indicator like what do you wish [TS]

  to convey about yourself to the audience [TS]

  as to like what is behind you when you [TS]

  were talking to camera and just whatever [TS]

  scenario you're going to set up is like [TS]

  this is my default place for recording [TS]

  and talking to camera is going to be [TS]

  something behind you [TS]

  what is it going to be because I've been [TS]

  frustrated that like in all of the stuff [TS]

  where I'm recording at home there isn't [TS]

  anything behind me that is anything to [TS]

  do with me who is not my decoration it's [TS]

  not any of my stuff [TS]

  who's just like the suffers in this [TS]

  house so I've got a nice blue all who [TS]

  i'm gonna be putting some artwork on and [TS]

  then I'm having the shelving is put in [TS]

  where I'm going to put all my fun [TS]

  knickknacks you know things that I'm [TS]

  excited on their backs but i gotta sit [TS]

  stand desk today great [TS]

  oh did you yeah I went to ikea today so [TS]

  you got us you got a desk that you can [TS]

  move between two positions of your [TS]

  saying between sitting and standing yeah [TS]

  it's a an electric one [TS]

  ikea make so that's good i'm excited [TS]

  about that I also they look very [TS]

  exciting that will be good because I [TS]

  could set a camera up on it's just like [TS]

  raise the desk who needs to dry but with [TS]

  no worries the desk the desk is your [TS]

  tribe my desk is my tripod and but that [TS]

  just you know launches into the idea of [TS]

  like I went to ikea today [TS]

  that's a horrible place man its I don't [TS]

  agree with you think he is a horrible [TS]

  place I always like going to ikea so [TS]

  here's the thing I i was really excited [TS]

  about this morning [TS]

  mm and then just as the day continue to [TS]

  progress [TS]

  I just just just become more frustrating [TS]

  and tell me what was becoming more [TS]

  frustrated what do you mean [TS]

  well I'd like this is very specific to [TS]

  to me but I just had some bad [TS]

  interactions with the staff there [TS]

  mhm they just want very least whimpering [TS]

  they were very close to me [TS]

  and they would be with you know they [TS]

  were saying things to me like like I [TS]

  should know them [TS]

  mm my desk right it said there was [TS]

  little sign on the desk that said talk [TS]

  to somebody about this like you can't [TS]

  pick this yourself you know like with if [TS]

  anybody doesn't know what I hear a lot [TS]

  of stuff that you choose what you want [TS]

  then you go down into the the best part [TS]

  like here which is the warehouse section [TS]

  when you get to Paul big boxes of shells [TS]

  right that's the part i actually really [TS]

  like because you just drive these big [TS]

  carts around and you should pull these [TS]

  boxes out for warehouse because it's [TS]

  super weird can do this anywhere else so [TS]

  I just assumed right we're going down to [TS]

  the warehouse and we'll ask someone and [TS]

  they will get it I just thought it's big [TS]

  boxes [TS]

  I don't know so we can talk to the guys [TS]

  like no you have to talk to somebody [TS]

  upstairs about that [TS]

  like what y SI cause it says on the desk [TS]

  have to talk to someone like what you're [TS]

  someone it's nice to have somebody [TS]

  upstairs and we just had a bit of a [TS]

  heated back and forth from I can't fight [TS]

  the machine my credit the Catholic guy [TS]

  says he's not the guy you have to go and [TS]

  talk to the other guys it's just you [TS]

  should know this better than anyone you [TS]

  can't fight the machine he ended up [TS]

  doing the order for us to gray [TS]

  ok so you know that's what I'm going to [TS]

  say here is what we'll see what arrives [TS]

  if we wanted to get everything delivered [TS]

  Lou but they will only deliver certain [TS]

  things like if it can go in a blue bag [TS]

  one of the big blue bags they want to [TS]

  liver it who so so we ended up as a [TS]

  bunch of boxes arriving home tomorrow [TS]

  and then we had to bring this huge blue [TS]

  bag full of little items hump [TS]

  frustrating [TS]

  yeah your ikea experience it was not [TS]

  good and doesn't sound great now it [TS]

  doesn't sound great [TS]

  I've never had that kind of experience [TS]

  at ikea but also whenever my wife and I [TS]

  go we we do have a clue how to put it [TS]

  but like optimized for gray experience [TS]

  and clear [TS]

  yeah that's because because there are [TS]

  did there are three phases to ikea [TS]

  there's at least the one that we go to [TS]

  there's that is like the upper floor [TS]

  which is all the showroom stuff [TS]

  yep which I do think it's fun to walk [TS]

  around [TS]

  and they have their little layout you [TS]

  can find a little cegep shortcuts around [TS]

  you can see how everything looks like [TS]

  okay this is great i like this this [TS]

  layer everything is arranged nice and [TS]

  neatly like my wife and I got [TS]

  essentially our whole kitchen arranged [TS]

  to know by looking at all the kitchens [TS]

  on that top level like this is great [TS]

  which you said that the warehouse level [TS]

  that is fun [TS]

  this is the logistics level is where [TS]

  IKEA makes their margins level yet it [TS]

  you know that's that's satisfying it's [TS]

  like we're hunting for these different [TS]

  things were putting them on a big tray [TS]

  that's great [TS]

  there is however the worst part of ikea [TS]

  which is not the showroom area but [TS]

  downstairs but to me it in my mind is [TS]

  just filed under the room with 10 [TS]

  million decisions yet this is I think [TS]

  what they call the market [TS]

  yeah yeah that's how that sounds [TS]

  familiar but like would you like to look [TS]

  at 40 different types of spoons for she [TS]

  would you like to look at exactly 17 [TS]

  different types of place mats here are [TS]

  15 different types of candle holders and [TS]

  what my wife and I have learned is that [TS]

  this is not a place for gray that I [TS]

  should not go here because it ends it [TS]

  ends up being that that I used up all of [TS]

  my decision-making ability on the top [TS]

  level and by the time we get down there [TS]

  it's like I can't handle this [TS]

  there are many decisions to make and [TS]

  from my perspective they're all too [TS]

  small that I can't bring myself to care [TS]

  about i think my problems of everything [TS]

  that happened from warehouse on board [TS]

  who was because of the marketplace [TS]

  yeah the marketplace is is not [TS]

  necessarily a good it was this wasn't a [TS]

  great partner it's like what we're going [TS]

  to get this thing that we need in this [TS]

  color but it doesn't match with this and [TS]

  in which is you know it just it's not i [TS]

  don't think it's my scene there is the [TS]

  restaurant though which I enjoy [TS]

  yes but this is this is why when we go [TS]

  to ikea what happens is if we get to the [TS]

  the area of 10 million decision this [TS]

  what really happens is now it's [TS]

  restaurant time for great i go get some [TS]

  meatballs you get put in the playpen [TS]

  right exactly what I go get some [TS]

  meatballs [TS]

  and then it actually works out really [TS]

  well because when my wife is done in in [TS]

  that section which she can handle much [TS]

  better than I possibly can when it's [TS]

  over if there's any like major decisions [TS]

  or things that she can't decide over [TS]

  it's like okay I've had some food [TS]

  I've recharged a little bit and then i [TS]

  can make 10 quick executive decisions [TS]

  about like this one or this one this one [TS]

  or this one this one or this one [TS]

  like like I cannot deal with the level [TS]

  one of this is just like there's just [TS]

  too many things and they all seem to [TS]

  similar so that that's that's the way to [TS]

  get the radio [TS]

  it's a problem because like I want to be [TS]

  there helping and I want to be involved [TS]

  in it and all that stuff [TS]

  yeah see that's that's your mr. it takes [TS]

  a lot of major mistake to the point [TS]

  where i will get really angry people [TS]

  when they when they don't give me that [TS]

  the customer service that I like yeah [TS]

  but that's but that's exactly it like [TS]

  you're going to be super grumpy after [TS]

  having to make a ton of decisions like [TS]

  this is just an unavoidable thing this [TS]

  is like a reproducible under laboratory [TS]

  conditions kind of thing that's like [TS]

  just give people lots of decisions and [TS]

  then they become frustrated so just try [TS]

  to avoid as much as possible what I [TS]

  found really interesting therefore these [TS]

  two people in ikea is never of them rose [TS]

  to my anger they must see this a lot i [TS]

  imagine everybody in this area is used [TS]

  to people that are very angry and upset [TS]

  right coming bleary-eyed out of the [TS]

  market playoffs ok holding four [TS]

  different candle holders in their hands [TS]

  yeah it'sit's this isn't sure they see [TS]

  this all day long i did want to walk [TS]

  grey I care experience what would be [TS]

  like and now you know now I know [TS]

  yeah it's great what am I going to ikea [TS]

  at all [TS]

  today's episode of cortex is supported [TS]

  by however the best way to buy a managed [TS]

  domain names [TS]

  hey did you know that over 100 million [TS]

  dot-com domain names are already [TS]

  registered and a new domain is [TS]

  registered every single second when you [TS]

  think of an idea you need to find a [TS]

  great domain name before somebody else [TS]

  snatches it up haha makes it incredibly [TS]

  easy to quickly register your own [TS]

  dot-com [TS]

  main instead of making you opt-out of [TS]

  page and page of add-ons you don't want [TS]

  or need [TS]

  however only offers domains and email so [TS]

  you can quickly secure your domain get [TS]

  back to working on your great idea offer [TS]

  is known for their no wait no hold no [TS]

  transfer phone service so when you call [TS]

  a real live human being is ready to help [TS]

  plus they have great online tutorials [TS]

  email and live chat support to those [TS]

  dot-com domains if you have an idea for [TS]

  something and you can grab that dot com [TS]

  that is so valuable and as I mentioned [TS]

  earlier every second somebody is [TS]

  registering a new one you want to find [TS]

  that dot-com domain name for your idea [TS]

  and you want to do it quickly so go to [TS]

  Harvard calm and use the promo code [TS]

  officemate or one word oh ffs icem 80e [TS]

  officemate at checkout and you will get [TS]

  ten percent off your first purchase [TS]

  thank you so much to her for their [TS]

  support of cortex and really a fan I am [TS]

  excited and without saying all the [TS]

  office up though you're gonna build it [TS]

  yourself [TS]

  the ikea equip stuff yeah yeah good [TS]

  people will know how well this went [TS]

  because my current plan is to take a [TS]

  time-lapse when we put my desk together [TS]

  oh ok for the blog for the blog so full [TS]

  of luck [TS]

  yeah well this is what I was wondering [TS]

  before was when you were saying like oh [TS]

  there's all of these delays in your life [TS]

  and and the house is causing all these [TS]

  problems that are pushing back the vlog [TS]

  I was thinking yes but also are these [TS]

  all opportunities to film like has Mai [TS]

  gotten to the level of vlog eNOS where [TS]

  he's going to be filming the plumber [TS]

  that comes to his house and talking with [TS]

  that guy's you don't want to don't want [TS]

  to do that plus it would have just ended [TS]

  up being like just sorrow and despair [TS]

  who you know it's like I just the [TS]

  situation worsened [TS]

  yeah but you should get to the level my [TS]

  career just filming everything and then [TS]

  you're pulling it together [TS]

  I don't think I ever want to do that [TS]

  like I really don't feel that way you [TS]

  know I think the idea of filming [TS]

  everything everything always in my life [TS]

  then we don't want to be that no you [TS]

  don't want to be having a canon 5d on a [TS]

  gorilla stand [TS]

  yeah and every day all day that's not [TS]

  what you want to do not like the the [TS]

  valve reference that [TS]

  look at kc nice that right he just gave [TS]

  up his blog like I can imagine if I [TS]

  can't imagine i can't imagine living [TS]

  that way who doing that every day it [TS]

  really seems just like it not fun way to [TS]

  make your living [TS]

  well it's interesting because it's [TS]

  surprisingly huge news that Casey nice [TS]

  that decided to give up hit last massive [TS]

  like yeah you know it is in in the the [TS]

  frame of YouTube it's like the one of [TS]

  the most like the fastest-rising YouTube [TS]

  creators full-time probably right like [TS]

  his kind of rise to prominence was [TS]

  incredibly fast you know where he was to [TS]

  nail and he's kind of comfort come like [TS]

  crown prince of YouTube he's very like [TS]

  that it seems like just from watching is [TS]

  like he has been like a pseudo [TS]

  spokesperson for them [TS]

  yeah it's an interesting thing to see [TS]

  but it's like he is the golden child [TS]

  yeah of YouTube probably because he [TS]

  doesn't edit together videos that depict [TS]

  you to board meetings as Hitler Nazi [TS]

  rallies like beautified exactly right [TS]

  it's just an editorial choices [TS]

  beautifies made but also might explain [TS]

  why it doesn't feel like he is so much [TS]

  the golden child as far as YouTube is [TS]

  concerned but yeah and in the past year [TS]

  it feels like YouTube has wanted to show [TS]

  off or mention the existence of casey [TS]

  neistat at every conceivable opportunity [TS]

  that that that he is like their [TS]

  unofficial spokesperson and I think that [TS]

  has that has been very interesting and [TS]

  you are right that he is you know gotta [TS]

  be one of the fastest-growing channels [TS]

  in the last year it's just phenomenal [TS]

  it's absolutely phenomenal [TS]

  it just says a lot to me because you [TS]

  know I'm going to talk about analytics a [TS]

  little bit later on in this episode but [TS]

  yeah once we've spoken about the fact [TS]

  that YouTube ad rates are not amazing if [TS]

  you have a video that goes up everyday [TS]

  that has like three million views a day [TS]

  right now it that's going to add up cap [TS]

  yeah i got that starts to add up yeah so [TS]

  it's just my thing like the way I've [TS]

  been thinking about this like that shows [TS]

  how hard it is to do what he did because [TS]

  he's leaving [TS]

  he's leaving behind a lot of money now I [TS]

  don't know what he's going into you know [TS]

  I expect he's probably going back to do [TS]

  a little bit more of what he did before [TS]

  vlogging who which was like advertising [TS]

  type stuff [TS]

  who because he seemed to start moving [TS]

  into that a lot more he was it seems [TS]

  like he was doing a lot of work for [TS]

  samsung yeah but it's like you know to [TS]

  type back around like that [TS]

  no I don't think I could ever live my [TS]

  life like that like i like making [TS]

  YouTube videos about specific things I [TS]

  like coming up with ideas of things to [TS]

  do and i'm in a vlog style because that [TS]

  is just in for me right now that's the [TS]

  stuff that I can conceptualize but I [TS]

  want to do different things as well you [TS]

  know what i want to try and make better [TS]

  looking technology product review videos [TS]

  as well like that's something I want to [TS]

  do you know like I've really love that [TS]

  style of YouTube's well-equipped mkbhd [TS]

  like I love his types of videos like [TS]

  could i do anything like that [TS]

  I don't know I think maybe one day likes [TS]

  of these types of things i want to do [TS]

  but like right now flocking is just the [TS]

  easy to do because it's like it's the [TS]

  style that you can achieve with the [TS]

  lowest technology possible right [TS]

  it's in it's easier to edit that stuff [TS]

  because i don't use after effects [TS]

  yeah i mean it's it's a while I I'm you [TS]

  know what sort of giving you a hard time [TS]

  earlier about not not uploading but i [TS]

  think it's it's like I am aware that I [TS]

  want to see where you go with this [TS]

  because i think even in the few videos [TS]

  that you have uploaded they are clearly [TS]

  different from each other some of them [TS]

  are much more vloggy some of them are [TS]

  much more like a technology review and I [TS]

  think that you are you are still clearly [TS]

  in the figuring out what you want to do [TS]

  phase i think that's interesting to see [TS]

  like that's why I want to see like what [TS]

  is the next thing that you're going to [TS]

  put out like how does it look what [TS]

  changes over time like i think it's it's [TS]

  it is interesting too [TS]

  see that happen over time I can and [TS]

  you're putting together a good [TS]

  interesting episodes so it's much better [TS]

  than I am harassing you about where is [TS]

  the next microblog as opposed to simply [TS]

  never mentioning it has been like I was [TS]

  a fun thing you did ya stopped already [TS]

  okay well you know not everything works [TS]

  out but that one that would be terrible [TS]

  that's not what you want to hear a [TS]

  little thing with with casey neistat [TS]

  that i thought was just kind of funny [TS]

  and it seemed very very Casey because [TS]

  you're talking about how you don't want [TS]

  to be filming you know the plumber in [TS]

  your house you don't want to be filming [TS]

  everything all the time and when I I got [TS]

  a bunch of messages from a bunch of [TS]

  people saying that Casey nice tat had [TS]

  given up the vlog I naively assumed that [TS]

  he probably had some some message up [TS]

  about how like it was just too much work [TS]

  and it was too tiring and and it was [TS]

  just taking up too much time but of [TS]

  course no because casey neistat has a [TS]

  total machine is like the little reverse [TS]

  of that yet where he's he's quitting [TS]

  because doing his daily vlog has just [TS]

  become too easy it to continue [TS]

  I felt like you can't be kidding me [TS]

  matan like I just I just thought that [TS]

  was that was really funny and and it's [TS]

  just a case of like i am projecting the [TS]

  reasons that I would want to stop doing [TS]

  a thing on to him right by a horse he [TS]

  has entirely different reasons because [TS]

  he's an entirely different person then [TS]

  and and for him it's like it's just so [TS]

  easy to do these million million view [TS]

  daily vlogs I've really do think it's a [TS]

  little of column a little column bather [TS]

  like I genuinely believe that he wants [TS]

  to do more like that that there is the [TS]

  videos that he wants to make that more [TS]

  than then daily vlogs and like that that [TS]

  you can't put together in a day [TS]

  mumbai also do believe that maybe he [TS]

  just was a little tired of doing it [TS]

  yeah i'm i'm suspecting that it's that [TS]

  he wants to focus on bigger projects [TS]

  there was a treat that you posted that [TS]

  really made me smile which was like [TS]

  soaked it's like so Casey something like [TS]

  it's okay see what does it feel like to [TS]

  not be uploading daily in just a gift as [TS]

  that galifianakis driving down the [TS]

  highway with the wind in his hair as a [TS]

  man who [TS]

  got a new lease on life right there yeah [TS]

  yeah i can i can see that i just i'm [TS]

  thinking like compare and contrast with [TS]

  PewDiePie giving up just his his monthly [TS]

  blog while he was in LA I think like it [TS]

  was pretty clear from him that is like [TS]

  that blog was not doing good things for [TS]

  his life [TS]

  oh yeah he was just like a broken man [TS]

  yeah that was that was terrible and [TS]

  uncomfortable to watch that was also [TS]

  weird for him right like to to make a [TS]

  video like that especially because so [TS]

  much of the content he makes making fun [TS]

  of people that do what he did right yeah [TS]

  right which was exactly like this raw [TS]

  emotional person but that but that's why [TS]

  it's like I think the these two these [TS]

  two different very popular well watched [TS]

  creators had two very different going [TS]

  away messages and I feel like I'm I'm [TS]

  willing to take both of them pretty much [TS]

  it at face value that casey neistat [TS]

  probably wants to work on just different [TS]

  kinds of projects and that he would he [TS]

  felt like the blog was becoming too [TS]

  routine and something about the daily [TS]

  vlog in la just like broke beautiful in [TS]

  a way that even his talking around it [TS]

  made it feel even more uncomfortable [TS]

  icon on his return vlog where he where [TS]

  he sort of discusses in a roundabout way [TS]

  giving it up and then return it was like [TS]

  how God it sounded like that was really [TS]

  brutal man i am so sorry like he will it [TS]

  just didn't fit with him [TS]

  yeah and i have a million theories as to [TS]

  why that is right i just think you put [TS]

  too much effort into it like the years [TS]

  previous i watched all of those and they [TS]

  will suit they were more like what I [TS]

  make right mauritius he's got his phone [TS]

  and he's just talking and he's just [TS]

  walking around and it's like whatever [TS]

  but this time he like brought to people [TS]

  within they tried to make it this big [TS]

  thing out of it they made challenges [TS]

  that I think they he put too much in who [TS]

  and maybe he didn't see the return from [TS]

  and that was upsetting and then it was [TS]

  just too much weight on him and so [TS]

  that's an interesting theory i haven't [TS]

  actually watched the most recent ones [TS]

  when you mentioned in a previous episode [TS]

  about how [TS]

  he done this a year ago I was I've been [TS]

  working my way through the back [TS]

  catalogue of two years ago PewDiePie [TS]

  being in LA and you're kind of talking [TS]

  about his daily life and and again i [TS]

  really like that it's like this there's [TS]

  something that's just interesting about [TS]

  seeing this person talk about their life [TS]

  I think the key difference from from [TS]

  those two this one is is those floors [TS]

  with Felix me he was living his life in [TS]

  these ones i think he was trying to be [TS]

  daily PewDiePie hmm it was way more like [TS]

  that the PewDiePie from his studio in [TS]

  the real world [TS]

  right right as opposed to just Felix [TS]

  living his life which is what I like to [TS]

  see more of because I you know I think [TS]

  it's funny I see this in the reddit [TS]

  where like people like you look at my [TS]

  grave discovered you pires which is kind [TS]

  of hilarious but I I think it's because [TS]

  both of us are a kind of fascinating int [TS]

  in Felix and I i will butcher his son [TS]

  and my concerts it's like Cal berg [TS]

  something that I'm sorry I'm kind of [TS]

  just fascinated in his the way that he [TS]

  approaches things because I consider him [TS]

  to be an incredible businessman but i [TS]

  just think people don't see it [TS]

  yeah but that we've said it a hundred [TS]

  times but it i really feel very strongly [TS]

  about that he is dismissed as a clown [TS]

  and people don't see the cleverness and [TS]

  lots of the stuff that he is doing and [TS]

  so you have that that's why that's one [TS]

  of the reasons why i find it very [TS]

  interesting to watch [TS]

  it's like this mrs. clown actually a [TS]

  genius which is why i like that the vlog [TS]

  the birthing it had elements of his [TS]

  genius in it but I think the problem was [TS]

  it was too much creation it was trying [TS]

  to sustain that that level out in the [TS]

  real world you're trying to make things [TS]

  happen i think you ended up maybe being [TS]

  too much [TS]

  yeah let's also just mentioned while [TS]

  filming a television show [TS]

  yep which seemed to be incredibly again [TS]

  when if you compare the videos i can [TS]

  even he talks about this like [TS]

  that the scab beauty pie it's a much [TS]

  larger production now who and it like [TS]

  they showed some clips of it and it [TS]

  really doesn't mean i haven't seen [TS]

  escaping pie because i live in the [TS]

  united kingdom so we don't deserve you [TS]

  to bread here not for us but just from [TS]

  the comparing and contrasting that the [TS]

  shots of the sets from year-to-year home [TS]

  that what he was able to show it looks [TS]

  more like he's actually shooting a real [TS]

  TV show or movie interesting that's [TS]

  interesting to hear so I think that it [TS]

  may be that maybe took him by surprise [TS]

  as well i think i just i cannot imagine [TS]

  I mean this again this is why these are [TS]

  people at the absolute top of their game [TS]

  but it's like the the amount of [TS]

  incredible work and effort that that [TS]

  Casey nice dad and PewDiePie do is just [TS]

  like is incomprehensible to me like [TS]

  you're filming a TV show while also [TS]

  trying to do a daily vlog Lee even if [TS]

  you had to give up halfway through I'm [TS]

  still astounded that you could do it at [TS]

  all like yes it's it's a it's fun it's [TS]

  just unreal it's like this this is also [TS]

  why you're at the top of your game right [TS]

  laugh love how you have five million or [TS]

  44 million subscribers right it's it's [TS]

  astounding he's close to fully five [TS]

  every doesn't even matter [TS]

  all right look at this point it's like a [TS]

  little only be remarkable when he [TS]

  crosses a hundred million what I get why [TS]

  we're going down this this train you [TS]

  want to talk about someone who is a [TS]

  victim of the algorithm [TS]

  yeah like look at PewDiePie right you [TS]

  know he's videos they tend to range in [TS]

  like two two-and-a-half three million [TS]

  where is the for what where the 47 [TS]

  million more like you can assume that [TS]

  there is a percentage of them that are [TS]

  not real people that don't use YouTube [TS]

  anymore but like those statistics so [TS]

  wildly off because like his view numbers [TS]

  are increasing massively but you [TS]

  subscribe account continues to grow [TS]

  it's a thing that doesn't make sense and [TS]

  he is a fantastic example of it not [TS]

  making sense [TS]

  yep good don't I don't understand and if [TS]

  these current pictures thanks Karen [TS]

  avatar on youtube if it's not like yeah [TS]

  it [TS]

  I don't know how he always manages to [TS]

  pick something that's just funny I don't [TS]

  know why it's so funny but it just is [TS]

  but it's talking about that algorithm [TS]

  and it's like I look at PewDiePie see [TS]

  all of your video should have 10 million [TS]

  views right it doesn't if the subscriber [TS]

  numbers keep going up [TS]

  I don't understand what's happening like [TS]

  why people are cycling through the [TS]

  system like this it just you know I i [TS]

  would just so with so love to be able to [TS]

  understand what the algorithm is up to [TS]

  and understand like okay but you you [TS]

  have millions and millions of people [TS]

  subscribing to see this guy's videos but [TS]

  his actual video viewership numbers stay [TS]

  remarkably consistent it's it's weird [TS]

  like it's very strange I i only have a [TS]

  look at this and think it's like [TS]

  Americans on youtube spot what do you [TS]

  mean you are showing an intent you're [TS]

  saying i want to see it as persons [TS]

  videos and I like know what will show [TS]

  you what you need to see who don't worry [TS]

  don't worry about that like don't worry [TS]

  yourself [TS]

  we got you 49 million people said yes [TS]

  please let me see this person let's say [TS]

  that 25 million right so 25 million [TS]

  people in the world and said I want to [TS]

  see PewDiePie's videos and YouTube alike [TS]

  will show you what you need right it's [TS]

  it's a strange thing and it is this [TS]

  weird as discussed many times it's this [TS]

  feeling like you to put a lot of [TS]

  emphasis on the subscriber numbers and [TS]

  in my mind that there are a number that [TS]

  is very hard to understand what it what [TS]

  it still means alright it's ok don't [TS]

  like to have the part where it continues [TS]

  to get weird for me is I think I miss [TS]

  any of the videos so the channel [TS]

  subscribe to like I don't know what the [TS]

  rest of the world is seeing ya you don't [TS]

  know you don't know what's happening [TS]

  no like is it because like is it like a [TS]

  self-perpetuating thing is it because I [TS]

  always watch the videos are some of the [TS]

  channels are subscribed to that [TS]

  therefore i always see them like I don't [TS]

  know it's so confusing [TS]

  yeah it is very confusing I i did notice [TS]

  that again this is this is what the case [TS]

  of just like if you pay attention you [TS]

  can see the algorithm picking stuff for [TS]

  you [TS]

  we're on on my account where I actually [TS]

  have a like a ton of channel and [TS]

  subscribe to [TS]

  I noticed like boy I haven't seen a [TS]

  video from a [TS]

  couple of people in awhile and I went [TS]

  and looked through it like a sure-enough [TS]

  youtube just just decided for whatever [TS]

  algorithmic reason that I no longer [TS]

  wanted to watch whatever channel right [TS]

  and i click on it Nico they've uploaded [TS]

  5 videos and I've seen of them is like [TS]

  so it's like this is this is clearly a [TS]

  thing I could obviously is a thing that [TS]

  youtube is deciding what you want to see [TS]

  and and it was just weird to notice to [TS]

  notice from that other end like okay [TS]

  here's a case where I am subscribed to a [TS]

  few ppl channels but i would be showing [TS]

  up as a kind of fake subscriber because [TS]

  YouTube decided for whatever reason like [TS]

  we're not going to actually show you [TS]

  their videos anymore on on that home [TS]

  screen like I know [TS]

  okay well we'll just cross our fingers [TS]

  it's the other side of what i consider [TS]

  to be an amazing thing right like i can [TS]

  open YouTube anytime now because i'm [TS]

  putting more time into it and there's [TS]

  always something [TS]

  who is always something yeah but then on [TS]

  the flip side of it that stuff that take [TS]

  it away other while we are talking about [TS]

  subscribers I do i do want to quite [TS]

  seriously congratulate you on crossing [TS]

  the 10,000 subscribers threshold [TS]

  thank you in there Mike I am really [TS]

  pleased about that I am should be super [TS]

  plays out that it's a lot faster than I [TS]

  would have expected genuinely for that [TS]

  to occur so I i assume that I I [TS]

  genuinely think that every single one of [TS]

  those people listen to this show so i [TS]

  would take this time to thank all of you [TS]

  for subscribing [TS]

  it really is a very interesting thing [TS]

  and this is another thing why it's been [TS]

  hard for me mentally to not have [TS]

  anything that I could pull up because i [TS]

  have these people there now that I want [TS]

  to give them the content that they are [TS]

  that they have shown the intent to see [TS]

  before the algorithm disregards me for [TS]

  all of them right [TS]

  I think we can safely assume that at [TS]

  this level there is a high degree of [TS]

  interest in those subscribers and seeing [TS]

  all of your videos i hope so and it and [TS]

  it matches up pretty well because I'm [TS]

  looking looking at your numbers here on [TS]

  vid stat which I don't know how [TS]

  you ever look at your own numbers but I [TS]

  can see that you have your closing in on [TS]

  a hundred thousand views also quite ok [TS]

  miles down that that's great [TS]

  you have 90 8011 views right now and [TS]

  that works out to be an average of just [TS]

  under nine thousand views per video so i [TS]

  think that that's matching up in an [TS]

  indication very clearly that like your [TS]

  subscriber base is very much watching [TS]

  your video [TS]

  yeah I like that those numbers are [TS]

  highly lined up right you know you know [TS]

  PewDiePie it's getting like flat percent [TS]

  yeah his subscribers to watch those [TS]

  videos i think it's interesting to see [TS]

  I'm flying just below the system it's [TS]

  not to me up yet [TS]

  like I'm still at the level where were [TS]

  all good but yeah I think I think it's [TS]

  just I just want to take a little take a [TS]

  little moments to note that on the [TS]

  podcast i think it's it's it's really [TS]

  well done what I'm what I'm waiting for [TS]

  and for anybody who wants to check on [TS]

  Mike's stats every once in awhile on [TS]

  Vince tax is you don't yet have a [TS]

  ranking in the system [TS]

  this is one thing that I have been [TS]

  checking ok how you want to see when you [TS]

  get a ranking I just want to know what [TS]

  level that puts you at ya [TS]

  so here is the thing that I think is [TS]

  interesting to see for newer youtube [TS]

  channels when they begin is on vid state [TS]

  X you can look up any channel and you [TS]

  can see the statistics that they have [TS]

  about it and what's particularly [TS]

  interesting is at the bottom they show [TS]

  you two tables one is subscriber ranking [TS]

  and one is view ranking and they'll show [TS]

  you here's your channel [TS]

  here's the 10 channels above you and the [TS]

  10 channels below you and they'll show [TS]

  like what's the gap between each in [TS]

  terms of subscribers and views and the [TS]

  thing that I always find it fascinating [TS]

  and is just a such a reminder of how [TS]

  many YouTube channels there are is how [TS]

  long it takes for their to even be a [TS]

  difference between the channels above [TS]

  you and the channels below you [TS]

  so for example if you are a youtube [TS]

  check [TS]

  when you have like 3333 subscribers [TS]

  well it turns out there's like hundreds [TS]

  of YouTube channels that have that exact [TS]

  number of subscribers and it actually [TS]

  takes quite a while before you start [TS]

  getting into the range where you have a [TS]

  unique number of subscribers and it [TS]

  looks like you are right on that range [TS]

  right now that it's just over 10,000 is [TS]

  where the numbers start actually being a [TS]

  little bit close to different as of [TS]

  today over calling there are only five [TS]

  youtube channels in the wallet of 10,000 [TS]

  147 subscribers for fried but I I think [TS]

  it's really interesting to see and and [TS]

  what this is evidence of is is a [TS]

  power-law distribution that like there's [TS]

  a small number with a large number of [TS]

  subscribers but that you you mentally [TS]

  underestimate the enormity of the [TS]

  numbers on the other end of the spectrum [TS]

  yeah but it's like I I find that [TS]

  fascinating that even with 10,000 147 [TS]

  subscribers there are five other [TS]

  channels that have that exact number of [TS]

  subscribers and so I i'm curious to see [TS]

  when you get a ranking on the planet and [TS]

  I'm like I'm like so eager just where is [TS]

  it where do I show up like how many [TS]

  hundreds of thousands of my off the top [TS]

  you know [TS]

  yeah like I don't know when it begins [TS]

  and I wonder if it begins when you [TS]

  actually get into the numbers of [TS]

  uniqueness right like what like where do [TS]

  you get a unique listing for the number [TS]

  of subscribers [TS]

  honestly I I would be surprised if it [TS]

  happened before 16 number [TS]

  yeah but but the thing is with the [TS]

  power-law distribution the like the [TS]

  slope keeps increasing and so I think if [TS]

  you are already in the range where we're [TS]

  we're looking at a table and we're [TS]

  seeing ok yes 10 above and 10 below were [TS]

  already beginning to see a couple of [TS]

  people with unique numbers okay i think [TS]

  you you close in on unique numbers [TS]

  faster right i wouldn't be surprised by [TS]

  the time you get to 12,000 at the latest [TS]

  that you're actually looking at a table [TS]

  of 20 subscribers above and below [TS]

  everybody has a unique number of [TS]

  subscribers but i do I to things like [TS]

  its it is just so interesting to see and [TS]

  like not even on the view the view [TS]

  ranking thing here there's another [TS]

  channel that has the exact same number [TS]

  of uses you are like 90 8011 views it's [TS]

  like well there's one other channel that [TS]

  the exact number of practice just I I [TS]

  guess what I'm trying to get here is [TS]

  like it's just the size of YouTube is [TS]

  mind-bogglingly large like it's just in [TS]

  comprehensively large at all scales and [TS]

  i find that just I find that just [TS]

  fascinating this-this-this real feeling [TS]

  like the YouTube world is so much bigger [TS]

  of a planet than the TV planet ever was [TS]

  and yes it's huge at all scales [TS]

  I that was the thing i was also just so [TS]

  aware of at VidCon is was this is weird [TS]

  phenomenon of running into and talking [TS]

  to people who have channels with [TS]

  sometimes millions of subscribers and [TS]

  it's like I have no idea who you are [TS]

  I've never heard of you and like but [TS]

  it's just like our little worlds don't [TS]

  don't overlap and it's just enormous the [TS]

  kind of the size that youtube is at I [TS]

  can't conceive that there ever being a [TS]

  platform that could be more bigger [TS]

  vibrant than this it is very hard to [TS]

  imagine another platform ever d throwing [TS]

  this just just because of the huge size [TS]

  of it and all the inertia that implies [TS]

  so what else could there be [TS]

  right yeah you know like in forms of [TS]

  entertainment there have been all of [TS]

  them and that there are there are [TS]

  democratize platforms for all of them [TS]

  who anybody can have a blog anybody can [TS]

  have a podcast like these things exist [TS]

  they are audio and written word who and [TS]

  and now everybody can put themselves in [TS]

  camera they can make videos and it's [TS]

  it's clear that the game is over the [TS]

  video platform one who but only one [TS]

  website only one platform out of this [TS]

  entire genre is their right it is [TS]

  YouTube on nothing [TS]

  yeah which is he also the within [TS]

  compared to other mediums everything [TS]

  else is all is there is more balanced [TS]

  right or like there is the ability for [TS]

  somebody to own their own corner of the [TS]

  internet for this who you do but notice [TS]

  youtube you're ever on YouTube or you're [TS]

  not on youtube that it's it's very it's [TS]

  very interesting to see and it's very [TS]

  interesting to think about and and the [TS]

  dominance of it is striking and checking [TS]

  up on your channel stats occasionally [TS]

  just reinforced quite strongly in my [TS]

  mind just like how how many YouTube [TS]

  channels there are just just from that [TS]

  self-similarity thing like and how long [TS]

  it took to even even see a point like [TS]

  7543 subscribers like yes but there's at [TS]

  least 20 other channels with the exact [TS]

  same number [TS]

  like it's crazy it's it's crazy [TS]

  incomprehensible just just how enormous [TS]

  it is [TS]

  yep but your eyes and fast in those [TS]

  ranks Mike oh yeah you'll have it you'll [TS]

  have a ranking number soon [TS]

  kali people keep an eye on it sweet Mike [TS]

  when he gets his ranking tell me [TS]

  awesome to know ya get screenshots I [TS]

  want to see today's episode is brought [TS]

  to you by tracker with small cars smart [TS]

  phones and smart homes our lives these [TS]

  days technology is making everything [TS]

  smarter but losing your possessions can [TS]

  make you feel less than smart [TS]

  this is where tracker makes losing [TS]

  things a thing of the past tracker is a [TS]

  coin-sized device that locates misplaced [TS]

  keys wallets bags computers even pets in [TS]

  seconds just pair the tracker to your [TS]

  smartphone attach it to any item and [TS]

  find its precise location with the tap [TS]

  of a button [TS]

  it is that easy you can track up to 10 [TS]

  devices or once with your phone and what [TS]

  if you lose your phone [TS]

  well we need to do is press a button on [TS]

  your tracker and your phone will chime [TS]

  even if it's on silent over 1.5 million [TS]

  devices out there in the world tracker [TS]

  has the largest crowd GPS Network around [TS]

  so you're lost item shows up on a map [TS]

  even if it's miles away the tracker app [TS]

  record your lost items last location on [TS]

  their map and when another track a user [TS]

  comes within a 100 foot range of it [TS]

  you'll receive a GPS update [TS]

  of your items locations you know if it's [TS]

  on the move or you can get an even [TS]

  better idea of the precise location and [TS]

  now you can personalize your tracker as [TS]

  well the laser engrave message or custom [TS]

  printed image and tracker is enable [TS]

  bluetooth LE so the battery lasts up to [TS]

  one year I am very happy with my [TS]

  tracking devices because they give me [TS]

  the peace of mind to i need for some of [TS]

  my most important items I put them in my [TS]

  bags in my luggage because they contain [TS]

  all of my important things and i'm out [TS]

  on the road the tracker is so small i [TS]

  can put in a tiny pocket or i can clip [TS]

  it to something it's super simple and I [TS]

  just never need to worry about where my [TS]

  stuff is gonna be with trackir you'll [TS]

  never lose your possessions again go to [TS]

  the tracker dot com and enter the promo [TS]

  code cortex to get a free tracker Bravo [TS]

  with any purchase that's th e tra ck [TS] and code cortex of any purchase to [TS]

  get your free tracker brother thank you [TS]

  so much to track for their support of [TS]

  this show and we laugh and this is a [TS]

  last call for tee shirt screen [TS]

  last call for t-shirts we are currently [TS]

  selling cortex t-shirts with the lovely [TS]

  monkey brain on them they will be [TS]

  available until december the eight and [TS]

  then they're gone [TS]

  alright people very little time [TS]

  mhm you gotta buy cortex monkey brain [TS]

  t-shirts for you for every member of [TS]

  your family for christmas [TS]

  yep for everyone you know for Christmas [TS]

  yep people you don't know because people [TS]

  you don't know mike is very encouraging [TS]

  and all of the people get them a monkey [TS]

  brain t-shirts we have lots of colors so [TS]

  you know you could have more than one [TS]

  color back if you wanted like if you [TS]

  really want [TS]

  it's a really nice t-shirt they really [TS]

  is it really is i have to say it's I [TS]

  think it's a nice design [TS]

  it's nice colors it's helping out a [TS]

  really nice guy [TS]

  again I will i would i would just like [TS]

  to State I'm okay everything's fine it's [TS]

  just very expensive time in my life and [TS]

  it would be really great if you'd like [TS]

  to look at this t-shirt if you can buy [TS]

  1i we would really appreciate that [TS]

  yeah the fantastic looking all the [TS]

  colors you could possibly want yep US [TS]

  and EU distribution will be links in our [TS]

  show notes you can go and buy them to [TS]

  hear that he's doing everything he can [TS]

  people right give you if you live in the [TS]

  EU if you live in the US [TS]

  we've got men's t-shirts we've got [TS]

  women's t-shirts right like everything [TS]

  that you could possibly want [TS]

  if you like dark colors if you like [TS]

  bright colors at whatever it takes [TS]

  whatever it takes [TS]

  there's a cortex cottage t-shirt with [TS]

  your name on it and the name of all the [TS]

  strangers you might interact with that [TS]

  you could also buy t-shirts for we had a [TS]

  few people try and fix your VIP problem [TS]

  from the last episode so did we [TS]

  yeah a few people run with this but i [TS]

  will credit Ryan is the first person to [TS]

  write about this there isn't it was an [TS]

  option that you could do to create a [TS]

  Smart Folder on your mac in the mail app [TS]

  where the rules that females come from [TS]

  contacts you can keep more than one [TS]

  folder so that the rule is if from [TS]

  contacts put in this folder and that [TS]

  could be a way for you to get around [TS]

  this VIP problem that if an emails come [TS]

  from somebody that is in your address [TS]

  book you will get it [TS]

  ok so i am not familiar with how to do [TS]

  this in terms of from contacts because [TS]

  back when I was much more of a Mac user [TS]

  than I currently am I i did set up a [TS]

  bunch of smart folders to use with mail [TS]

  again and they have a whole bunch of [TS]

  rules that you can do if i were a male [TS]

  right now on my computer I can see the [TS]

  old ones that used to have which is like [TS]

  here i'm going to click so i can get all [TS]

  of the messages from my personal [TS]

  assistant here all the flag messages [TS]

  blacking the system I no longer use just [TS]

  funny to see that [TS]

  I have all of these various ones for [TS]

  different categories of slicing and [TS]

  dicing through the email but there is no [TS]

  from contacts option in terms of of [TS]

  smart folders like this is not actually [TS]

  a thing that exists if i go to new [TS]

  mailbox new smart mailbox right from [TS]

  there is no option to say contact list [TS]

  this is not a thing that exists you can [TS]

  do send is member of group and then [TS]

  create a contact group this is what i [TS]

  was going to go through that my [TS]

  workaround is doing exactly this haha [TS]

  and his member of group and i have a [TS]

  group which is called all contacts that [TS]

  just every once in a while I throw all [TS]

  the contacts into it crackin [TS]

  that's like this is centers member of [TS]

  group all contacts right and then it's [TS]

  okay great now i can pull out all the [TS]

  people who are my contacts [TS]

  however as always with this stuff that [TS]

  this gets back to the this weird problem [TS]

  of well that's great and all but i tend [TS]

  to prefer to work on my iPad and a thing [TS]

  that I don't even well I don't even want [TS]

  to know how many years this is now for [TS]

  but whatever it was that Apple had these [TS]

  these smart mailboxes and smart folders [TS]

  which you can also do in iphoto I [TS]

  remember thinking oh great [TS]

  these will be on iOS any day now and [TS]

  it's been like five years six years I [TS]

  don't know how long it's been exactly [TS]

  but it has been forever that you cannot [TS]

  have these smart mailboxes synchronize [TS]

  over to iOS and it's it's it's crazy to [TS]

  me so even if i do construct on mail on [TS]

  my computer smart mailboxes like oh yes [TS]

  just show me all the contacts [TS]

  there's no way to synchronize that over [TS]

  to mail on iOS and as my ihome personal [TS]

  frustration is I used to run my whole [TS]

  photo management system with a series of [TS]

  smart folders that would kind of pull up [TS]

  photos that I needed to to look at and [TS]

  sort through and like okay here photos [TS]

  that i need to edit and I had this whole [TS]

  system for being able to go through my [TS]

  photos and an end for the last many [TS]

  years i have just totally given up even [TS]

  find organize photos on my devices [TS]

  because like well I can't do this with [TS]

  smart folders you won't have smart [TS]

  folders on iOS Apple I don't understand [TS]

  why but it's incredibly frustrating and [TS]

  I think weirdly limits the power of [TS]

  these devices like i don't i don't get [TS]

  why this is a thing that has never made [TS]

  it over into iOS tell iOS to push that [TS]

  folder is what ryan told you do great [TS]

  well I don't understand what Brian means [TS]

  by tell iOS to push that folder you tell [TS]

  ryan i need more details I need I need [TS]

  to understand what he's talking about [TS]

  I'll tell ryan and then we'll come back [TS]

  and we'll fix your problem [TS]

  oh great great I complain about a thing [TS]

  and then people can tell me [TS]

  technical support yeah I could I could [TS]

  enjoy that should very slow technical [TS]

  it's just that's ok that's ok there's [TS]

  nothing about my system which is ever [TS]

  fast [TS]

  ok that's what he says very delayed but [TS]

  eventually your problem will be solved [TS]

  yeah I do i do have to say there is [TS]

  actually a way that I was sort of self [TS]

  solving a problem with our last episode [TS]

  when i was talking about like this [TS]

  mountain of email that i had to deal [TS]

  with i was aware that the very fact of [TS]

  talking about it on a podcast would help [TS]

  motivate me to really try to deal with [TS]

  this already but better and because if [TS]

  you're like okay I'm I've put it out [TS]

  there in the world that this is a thing [TS]

  that I'm like ridiculously far behind on [TS]

  my email you've outed yourself you get [TS]

  exactly right i was playing I'm very [TS]

  happy to talk about my flaws and I [TS]

  haven't yet gotten back to inbox zero [TS]

  but I went from many many many messages [TS]

  to right now I'm now under 100 messages [TS]

  left to deal with in my system [TS]

  good luck thank you and as is the case [TS]

  with email though I always feel like [TS]

  there is this kind of half-life of its [TS]

  really easy to go from a thousand [TS]

  messages to 500 messages and then [TS]

  moderately easy to go from 500 250 right [TS]

  but as as you keep as you keep getting [TS]

  closer like the messages that are left [TS]

  are either bigger more important or more [TS]

  psychologically hard to deal with [TS]

  whatever reason to feel like I'm getting [TS]

  closer to zero but that's a productivity [TS]

  tip for people out there if you ever [TS]

  find that you're behind on email [TS]

  just make sure to talk about it on your [TS]

  productivity podcast I just from working [TS]

  in my old job or go away for two weeks [TS]

  you know no access to email come back [TS]

  and have like four don't read messages i [TS]

  just gonna allow myself to live that way [TS]

  anymore like which is why I never take [TS]

  breaks from email blue and i genuinely [TS]

  think about before I can totally [TS]

  understand that and you know one of the [TS]

  reasons why i talked about last time is [TS]

  also because like I'm just aware of that [TS]

  having fallen out of my system for a [TS]

  while now of of getting back down to an [TS]

  empty inbox on a regular schedule like [TS]

  that does not good for me it hasn't been [TS]

  good to have that in the back of my mind [TS]

  like I got there's a bunch of crap i [TS]

  have to deal with it it's not great and [TS]

  that's one of the reasons why i am [TS]

  trying to work back toward going to get [TS]

  to the bottom of this email pile and [TS]

  then from then on like it's easier to [TS]

  maintain that rights cases like I let [TS]

  this I let this go for too long and as [TS]

  is the case in any of this kind of i [TS]

  don't want to say like productivity [TS]

  stuff that i know i'm always this big [TS]

  proponent of like you don't beat [TS]

  yourself up for things but it is [TS]

  important to observe yourself in a in a [TS]

  kind of non-judgmental way and to [TS]

  recognize like okay here's the thing [TS]

  that happens like you fallen into this [TS]

  pattern and if you think about it [TS]

  dispassionately is this is this a [TS]

  negative effect in the answers like yes [TS]

  okay well then let's let's now work to [TS]

  try to fix and remedy the situation so [TS]

  that's kind of the phase that I am in [TS]

  this right now is just like okay let's [TS]

  get back to the thing that you know is a [TS]

  better thing and overall like that will [TS]

  help all of the other things that you do [TS]

  because it hasn't been helpful to have [TS]

  which is in the back of your mind that [TS]

  there's all these unread messages like I [TS]

  have four emails in my inbox right now [TS]

  and I try and keep it below six or seven [TS]

  usually and those are ones that are like [TS]

  the back of my mind is a couple days [TS]

  like two of those where i'm like i have [TS]

  to respond to that and look this is [TS]

  something I have to respond to [TS]

  now i can take that because there's not [TS]

  a lot of stuff around but if I know that [TS]

  those emails are in there but there's [TS]

  200 in between them em I can't deal with [TS]

  that right so mean [TS]

  yeah this is why I would just get email [TS]

  dealt with its it's one of the reasons i [TS]

  have notifications on because i'm able [TS]

  to make snap judgments on emails to [TS]

  archive them about ever opening this [TS]

  inbox which is like there's 200 messages [TS]

  in here 175 them can probably just be [TS]

  archived little especially at this time [TS]

  of the year off right and it's a thing [TS]

  that I think again is is when I talk [TS]

  about like observing yourself like I [TS]

  think it's a really important skill to [TS]

  be able to figure out how do you work [TS]

  and what works best for you and it's a [TS]

  thing that I am I'm always aware of and [TS]

  I noticed when we meet up in person is [TS]

  you do get a bunch of notifications that [TS]

  you get you get so many more [TS]

  notifications that I would ever get and [TS]

  I would be driven crazy by the way your [TS]

  device's act but i am also totally aware [TS]

  that you seem on top of it and it seems [TS]

  to clearly work for you in a way that it [TS]

  couldn't possibly work for me and I just [TS]

  think that it's interesting to see but [TS]

  like I'm very aware of like you you know [TS]

  how you work and it's very different [TS]

  from the way that I work but you are [TS]

  also clearly doing a thing that totally [TS]

  works for your system [TS]

  I couldn't I couldn't work knowing [TS]

  things are happening the icon see so I'm [TS]

  pretty good at I think that it all the [TS]

  notifications to come to my phone don't [TS]

  come to my watch my watches the only [TS]

  place where I am actively told [TS]

  notifications from and I get the the [TS]

  majority of what goes to my watches [TS]

  messages and email which works great for [TS]

  me because I'm able to see a subject [TS]

  line and archive an email which is like [TS]

  a vast amount of the email that comes in [TS]

  i need to do it because Allah [TS]

  of it is I'm never gonna respond to this [TS]

  like it's a marketing message [TS]

  it's like a thanks message like it [TS]

  doesn't you know it's stuff that nobody [TS]

  needs to see but when you open your [TS]

  email inbox and there's 250 messages in [TS]

  there you know like I need to get [TS]

  through all this like i'm doing like a [TS]

  constant triage of my inbox right and [TS]

  and that really works for me because I [TS]

  couldn't work in the same way you [TS]

  couldn't use my system I couldn't work [TS]

  with your system just like yeah you know [TS]

  there's that stuff happening and i'll [TS]

  get to it on the shedule but i have a [TS]

  sign for myself as to when this will [TS]

  occur right i couldn't work like that [TS]

  no way can I work like that you getting [TS]

  email notifications on your Apple watch [TS]

  and effectively dealing with them right [TS]

  then and there is the thing that I'm the [TS]

  most aware of the most interested to see [TS]

  whenever we meet up in person and I just [TS]

  I find that fascinating because I did to [TS]

  me the very idea of like when the apple [TS]

  watch first came out and people who like [TS]

  the email notifications on my watch like [TS]

  to me that struck me is like almost like [TS]

  a joke like it [TS]

  no one could possibly want or use this [TS]

  feature effectively like this is this is [TS]

  for no human even if they think it is [TS]

  for them like no one could possibly live [TS]

  like this [TS]

  thanks but it's like but yet I do know [TS]

  someone that this is clearly super [TS]

  effective for and and and that's you and [TS]

  I just I find that interesting and I'm [TS]

  always really aware of that whenever we [TS]

  meet up like seeing a little message pop [TS]

  up on your watch and then you just like [TS]

  poop you deal with it then and and you [TS]

  can do that without breaking stride like [TS]

  you don't break mental strides when you [TS]

  do that and I find that interesting to [TS]

  observe however though for all the good [TS]

  of assistants bad of a system and the [TS]

  bad part of my system is when something [TS]

  comes in that can and does break my flow [TS]

  because he's usually really bad news who [TS]

  write some description or something [TS]

  really frustrating [TS]

  now with the way that I work that can [TS]

  then break where I am and like you know [TS]

  like we could be having a great chat and [TS]

  then I get some terrible news and then [TS]

  it's like well now I know about this [TS]

  term use which I wouldn't know [TS]

  till afterwards and that's the bad part [TS]

  system but in the same vein it does also [TS]

  happened in the reverse as well [TS]

  sometimes something will come in and [TS]

  it's brilliant [TS]

  you know yeah but this is this is this [TS]

  is the thing with all of these systems [TS]

  right is is like none of them are [TS]

  perfect [TS]

  it's all a question of what trade-offs [TS]

  are you willing to accept right and so I [TS]

  am I am much more willing to accept [TS]

  trade-offs that are like errors of [TS]

  omission like I'm totally aware of the [TS]

  kinds of things that will happen if I'm [TS]

  not on top of my communication all the [TS]

  time and this this leads to errors of [TS]

  missing a thing but I know [TS]

  psychologically for me like I am way [TS]

  happier to deal with those kinds of [TS]

  problems than I am to deal with the [TS]

  problems than I am to deal with the [TS]

  problems that that for me or like [TS]

  distraction or over information problems [TS]

  like that's just that's just the thing [TS]

  that I'm aware like okay you have to [TS]

  pick your problem and you pick the [TS]

  problem that you are much more able to [TS]

  deal with and so it's like I will lean [TS]

  way higher on that like I've missed [TS]

  things and that's okay like it causes [TS]

  problems i will accept those problems [TS]

  and deal with them because to me they're [TS]

  way less bad than I'm getting a bunch of [TS]

  notifications because i find that just [TS]

  like fractures my mind in a whole bunch [TS]

  of ways and makes me just not very [TS]

  effective at absolutely anything but [TS]

  this is where you just have to you just [TS]

  have to learn about your brain and how [TS]

  you are effective in getting done what [TS]

  you need to get done but in the same way [TS]

  that you observe me I observe you and I [TS]

  know that there are things that get to [TS]

  your Apple watch Lu and I know that [TS]

  their notifications that you allow [TS]

  through like what is let in [TS]

  what is let through but to get to you [TS]

  this is a whole topic in and of itself [TS]

  which is notifications of which [TS]

  listeners might imagine I have a great [TS]

  deal of frustrations but but but just [TS]

  but just to start it through like [TS]

  essentially by default [TS]

  nothing gets any notifications on either [TS]

  my phone or my Apple watch and there's [TS]

  really only a very few things that will [TS]

  get through and all of my notifications [TS]

  now have been turned into silent Apple [TS]

  watch taps like that that is the that is [TS]

  the only way I want to be notified about [TS]

  anything at this point I i am in that [TS]

  camp to like I have a lot of stuff go to [TS]

  my phone's lock screen who and then only [TS]

  the things that I really want to come to [TS]

  my watch come to my watch my phone is [TS]

  impermanent to not disturb mode really [TS]

  vicious and do not disturb all the time [TS]

  and just yet [TS]

  it's one hundred percent of time my [TS]

  phone is in do not disturb and the only [TS]

  system that will make an alert to me is [TS]

  it went when all systems are dormant is [TS]

  my watch [TS]

  when all the screens are off the only [TS]

  thing that will ever break into my life [TS]

  is my Apple watch [TS]

  whoo that's why it's actually I was [TS]

  thinking about recently my Apple watch [TS]

  is now an essential piece of equipment [TS]

  oh yeah oh yeah i mean and i was on that [TS]

  was on the edge for a while of like I [TS]

  like this thing but I could live about [TS]

  it but a couple of days ago instead of [TS]

  aquatic cottage and didn't bring my [TS]

  Apple watch charger who and I was like a [TS]

  50-percent so I turned it off and in the [TS]

  next day we went out with it but we went [TS]

  out for dinner tonight and I for the [TS]

  second time in the time about the Apple [TS]

  watch had to go into power reserve mode [TS]

  lose an hour ago I was a mess because my [TS]

  phone kept buzzing in my pocket right [TS]

  because I took it off do not disturb [TS]

  because it's like we're now like I need [TS]

  to get I might need to get some [TS]

  notifications but I just couldn't deal [TS]

  with buzzing in my pocket and having to [TS]

  keep getting output awake you cannot put [TS]

  away like I didn't like it did not like [TS]

  that at all and in the same vein I don't [TS]

  like to have nothing [TS]

  I don't like I don't like to be [TS]

  completely cut off so my watch has [TS]

  become really essential because it is [TS]

  like it is the way that I know that I [TS]

  will always know what's going on if I [TS]

  have to know because my watch will tell [TS]

  me it is a fantastic notification device [TS]

  like it in its really like a [TS]

  notification accessory to the phone and [TS]

  for that it it does a really good job [TS]

  like there was some hot still misses [TS]

  notifications but still it's still like [TS]

  a real win of making the phone less [TS]

  distracting having an easy way to see [TS]

  what's occurring and to be unobtrusively [TS]

  notified about a thing and you know if [TS]

  that makes the watch worth it for you [TS]

  are not like there are some people that [TS]

  are like that is ridiculous and that's [TS]

  because you don't need this right [TS]

  exactly [TS]

  there is a specific type of person [TS]

  that's like yeah I need one of those [TS]

  that we all knew it was like I need one [TS]

  of those because I need the thing that [TS]

  will let me see my notifications [TS]

  wherever and the world while doing so to [TS]

  answer your question from before I I [TS]

  have [TS]

  have some frustrations with [TS]

  notifications and i think i can i can [TS]

  kind of relatively cleanly mentally / [TS]

  notifications into two categories which [TS]

  are someone else is trying to get in [TS]

  touch with me about something and then [TS]

  the other category is I am trying to [TS]

  have my phone [TS]

  help me live the life that I want to [TS]

  live in whatever way so I'm trying to [TS]

  have my phone nuttage my own behavior in [TS]

  the correct direction i said like the [TS]

  these are the kinds of things so it's [TS]

  like notifications for other from other [TS]

  people that's like I'm message and [TS]

  that's from slack and then like I'm [TS]

  trying to nudge my life in the right [TS]

  direction that is like calendar [TS]

  notifications about what am I supposed [TS]

  to be doing now or it's little little [TS]

  reminders that pop up about like how [TS]

  you're supposed to be taking your [TS]

  vitamins at this point in time right or [TS]

  it's like hey you know you're supposed [TS]

  to be going to the gym now buddy right [TS]

  you know that you know you're supposed [TS]

  to be going to the gym I find those [TS]

  kinds of things really helpful and [TS]

  useful to you know i am it is this is [TS]

  such a hard thing to describe because i [TS]

  think when people hear it they they [TS]

  imagine that the kind of person who sets [TS]

  up a bunch of these reminders is also [TS]

  just like mechanically doing everything [TS]

  that the phone says it like that is not [TS]

  the case right but it what it is it's [TS]

  trying to nudge myself in the right [TS]

  direction about things and there's also [TS]

  includes like work timer so when I know [TS]

  i'm doing like a 40-minute working block [TS]

  right like I'm setting a little timer [TS]

  and i find it helpful to be notified [TS]

  when the end of that block comes up and [TS]

  so that those are the notification [TS]

  categories for me the problem that i [TS]

  have with the way notifications are [TS]

  setup is that there isn't [TS]

  basically I think Apple really really [TS]

  would benefit from adding more [TS]

  granularity to the way notifications [TS]

  work because like we were saying before [TS]

  i'm aware like I can kind of suffer from [TS]

  like Oh too many people are trying to [TS]

  get in touch with me right now and i [TS]

  find that stressful and then it's like [TS]

  it's sort of hard to deal with it makes [TS]

  me less effective and this is one of the [TS]

  reasons why i like over the course of my [TS]

  being self-employed I have really [TS]

  learned that maximizing my own [TS]

  effectiveness is about having like two [TS]

  phases to the day the morning when I am [TS]

  closed off from the world and the [TS]

  afternoon when I am much more open to [TS]

  the world so in the morning i only want [TS]

  to receive the notifications that I have [TS]

  set up for me [TS]

  here's a notification from a timer [TS]

  here's a notification to go to the gym [TS]

  here's a little calendar appointment [TS]

  about a place that you're supposed to go [TS]

  right now messages from me [TS]

  no not message i right no no messages [TS]

  from mike benefit because like this is a [TS]

  thing that I was aware of i found [TS]

  personally productivity destroying and [TS]

  this is partly a side effect of living [TS]

  in the UK was it was really common to [TS]

  wake up in the morning and see like a [TS]

  bunch of badges in I message and slack [TS]

  from other people in America who needed [TS]

  something from me and I was like I was [TS]

  so aware like just seeing those things [TS]

  it was very hard to be like I'll look at [TS]

  them later it's like yes but I see the [TS]

  red badge now like I know that there are [TS]

  messages waiting for me and I knew like [TS]

  man if I check those messages i'm gonna [TS]

  kind of lose the morning of writing [TS]

  because i'm going to be gone like I'm [TS]

  going to get sucked into whatever this [TS]

  is and then like I'm burning my most [TS]

  productive time since the difference [TS]

  between me and you right [TS]

  I the beginning of my day is purposely [TS]

  built to respond to all of that right [TS]

  right this is this is a case where we [TS]

  are total opposites but nonetheless what [TS]

  it what it means is like ideally what I [TS]

  wanted to be able to tell my phone hey [TS]

  listen phone between the time when i go [TS]

  to bed and essentially lunchtime the [TS]

  next day I don't want to hear from [TS]

  anybody about anything right like I [TS]

  don't want you to be I don't want there [TS]

  to be badges I don't want any kind of [TS]

  indication that anyone in the world is [TS]

  trying to contact me leave all of that [TS]

  stuff for the afternoon [TS]

  when I can deal with it without burning [TS]

  the most valuable part of my day [TS]

  this is more than to not to stop right [TS]

  this is like imagine that no [TS]

  notifications that happened right but [TS]

  here's the problem in the morning phone [TS]

  i do want you to send me notifications [TS]

  from some apps in particular right so I [TS]

  want so for example I want do to be able [TS]

  to send me notifications because i use [TS]

  it for work timers and i use it for like [TS]

  nudging timers about that go to the gym [TS]

  buddy right like that that kind of thing [TS]

  and i also want calendar to be able to [TS]

  send me notifications and OmniFocus and [TS]

  a couple of other things that i'm using [TS]

  like to track stuff [TS]

  oh + also my my exercise applications [TS]

  like they need to send notifications for [TS]

  various things like there's a whole [TS]

  category of stuff that I do want [TS]

  notifications for in the morning so [TS]

  there's the option of totally shutting [TS]

  down the phone and saying no [TS]

  notifications is off the table like that [TS]

  will not work that will not be really [TS]

  effective and so I actually I have two [TS]

  notifications now that remind me to do [TS]

  the the the best payoff for me which is [TS]

  i manually at night [TS]

  flip the switch to turn off all [TS]

  notifications from my message and I [TS]

  don't turn it back on until the [TS]

  afternoon [TS]

  why could you not just put your phone [TS]

  into airplane mode because it sounds [TS]

  like all the notifications you want a [TS]

  local notifications they're not all [TS]

  local notifications [TS]

  ok what one of the problems is due and [TS]

  synchronizing timers across a bunch of [TS]

  devices right I see ya there local once [TS]

  they sink right exam their look their [TS]

  local ones they have synced like I have [TS]

  I have attempted to do this with [TS]

  airplane mode and airplane mode gets [TS]

  like most of the way there [TS]

  yeah but not all of the way there and it [TS]

  also totally cuts off the possibility of [TS]

  emergency contact exactly it's too it's [TS]

  it's it's 250 [TS]

  airplane mode is good but it is really [TS]

  draconian yeah and if you don't airplane [TS]

  mode is like press the button to live [TS]

  like it's the eighteen hundreds and [TS]

  that's why this is like well yes i will [TS]

  have quite a quiet morning if that's the [TS]

  case but that that's too far and i [TS]

  forget which iOS it was I think maybe [TS]

  was iOS 9 but whatever was after the [TS]

  watch came out i thought oh it's a total [TS]

  no-brainer that Apple's going to [TS]

  introduce greater levels of granularity [TS]

  in terms of notification to iOS it was [TS]

  one of the things like you know you [TS]

  everyone likes to play the fun like [TS]

  what's going to be here in the next iOS [TS]

  release game like this is fun to play [TS]

  and I was so confident about that I was [TS]

  like oh no brainer increased [TS]

  notification granularity and it's like [TS]

  two three iterations later it hasn't [TS]

  happened and I I feel like it i know i'm [TS]

  a total corner case with this but [TS]

  basically like even if Apple only [TS]

  introduced the option to tell an app [TS]

  that it is able to override do not [TS]

  disturb [TS]

  I think that would solve like eighty [TS]

  percent of the corner cases that people [TS]

  are concerned about because I think [TS]

  they're there is a class of app that [TS]

  people would want to be able to tell you [TS]

  can override do not disturb and and that [TS]

  would go that would go a long way like [TS]

  in my dream world I would really love to [TS]

  be able to set hours in the way that [TS]

  slack does like slack lets you say like [TS]

  this person will receive notifications [TS]

  between these various hours i would love [TS]

  to be able to do that for all of the [TS]

  apps but I don't know I i know i'm a bit [TS]

  of an edge case with this but I feel [TS]

  like do not disturb is getting a little [TS]

  creepy feeling like it it feels like [TS]

  this was made for a much simpler device [TS]

  a long time ago and it also has some [TS]

  some weird unexpected behavior about [TS]

  like setting alarm is like a little [TS]

  alarm seem to be able to override do not [TS]

  disturb and that it's it's just it's a [TS]

  little showing its age I think the alarm [TS]

  thing makes sense to me because one of [TS]

  the primary use cases for do not disturb [TS]

  even the icon displays it is feel fun [TS]

  not to make any noise when you sleep of [TS]

  course of course [TS]

  so alarms half [TS]

  to override it right but what I mean is [TS]

  like what are user expects that an alarm [TS]

  override that like I think Apple makes [TS]

  the correct choice here right obviously [TS]

  alarm should override do not disturb but [TS]

  it does mean that do not disturb is not [TS]

  is not like a perfect system all right [TS]

  that there's something weird is going on [TS]

  there and I also always wondered because [TS]

  the app that I use to track my sleep is [TS]

  somehow able to get through the Do Not [TS]

  Disturb notifications I think because [TS]

  it's running a recording I guess [TS]

  pretending to record all night but it's [TS]

  not really doing anything but whatever [TS]

  it is it's able to make my phone beep [TS]

  and wake me up in the morning like [TS]

  through the Do Not Disturb so I just [TS]

  like this there's just a couple of weird [TS]

  cases like how this is this is sort of [TS]

  unexpected behavior if I sit down and [TS]

  think it through [TS]

  it's in the same way that like an alarm [TS]

  will play when the mute switch is on [TS]

  hmm ok that's interesting i don't know [TS]

  that it's the same ideas like they made [TS]

  the choice because people use their [TS]

  phones when they go to sleep and my [TS]

  phone is always muted my phone is always [TS]

  needed and always in do not deserve I [TS]

  brought my phone very weirdly i do the [TS]

  exact same thing with the sound is [TS]

  always mute [TS]

  it's never it's never not mute always [TS]

  muted always in terms there but Dana's [TS]

  is even more nuclear she just anything [TS]

  have vibrate on our phone which seems [TS]

  crazy to me [TS]

  okay why would you but yeah each to [TS]

  their own it seems like everybody runs [TS]

  their phones and their weird little way [TS]

  the notifications thing is concerning to [TS]

  me because I think Apple made a big [TS]

  change with iOS 10 which I really do not [TS]

  like there was an option to show [TS]

  notifications grouped by application [TS]

  and/or just all notifications [TS]

  chronologically movement they took away [TS]

  the grouping by application which I [TS]

  cannot even talk about how upset this [TS]

  makes me because I i used to use my [TS]

  notification center is kind of like a [TS]

  dashboard of what's going on in my day [TS]

  and I will clear off certain [TS]

  notifications as they were not needed [TS]

  and sometimes that would be an entire [TS]

  applications notifications but i would [TS]

  still leave certain things on there [TS]

  because they're a reminder of what's [TS]

  left to be done you know it's like an [TS]

  extra things that carries your email [TS]

  inbox like the other things that come in [TS]

  today to get dealt with yet [TS]

  here are the tasks you haven't cleared [TS]

  off yet here's the messages you need to [TS]

  reply [TS]

  we can't do that anymore because it's [TS]

  like if you've got 12 emails you have a [TS]

  clear them all off singly you clear the [TS]

  entire days worth of notifications and [TS]

  if it frustrates me no end and that's [TS]

  where like a choice like that taking [TS]

  away for a feature like that genuinely [TS]

  makes me feel like we're not going to [TS]

  get more granular forget notification [TS]

  support in the near future I really just [TS]

  don't see it because they've I believe [TS]

  regressed notifications they've taken [TS]

  away an option I can't imagine them [TS]

  adding more mmm III don't use [TS]

  Notification Center very much but I did [TS]

  one of the old episodes i mentioned that [TS]

  i do have one of my ipad set up so that [TS]

  i could pull down the notification [TS]

  center and and use it similarly to the [TS]

  way that you do like let me just get an [TS]

  overview of all of the notifications [TS]

  that I've seen and I had to stop using [TS]

  it after they made this change because [TS]

  like this is just totally useless to me [TS]

  like it's like necklaces by application [TS]

  yeah it's just like here's a bunch of [TS]

  random stuff that came in random orders [TS]

  and like this is not this is not helpful [TS]

  like I don't actually care that I got an [TS]

  iMessage after an email from a VIP like [TS]

  this is irrelevant to make right what I [TS]

  want to see our emails I messages slack [TS]

  messages grouped by application i don't [TS]

  i don't just want to see it all spread [TS]

  out throughout the day and so yeah I [TS]

  think I agree with you that if I found [TS]

  that a concerning change like okay I [TS]

  think you don't have enough granularity [TS]

  in the way a person can handle [TS]

  notifications and this is not a feature [TS]

  that I use a lot but the fact that you [TS]

  have removed it is concerning to me and [TS]

  I know like I just been thinking about [TS]

  the notifications a bunch because i'm [TS]

  really trying to it's actually kind of [TS]

  trying to write like a little bit of an [TS]

  article about the fussy way that i set [TS]

  up my own notifications and just trying [TS]

  to really like sit down and make the [TS]

  system as perfect as I can make it be [TS]

  and and like right out okay here are all [TS]

  of the cases under which i want to [TS]

  receive a notification from from this or [TS]

  that like what am I going to do and it [TS]

  just made me aware of even looking at my [TS]

  phone where I feel like I run a pretty [TS]

  clean phone [TS]

  here to most people but like man [TS]

  scrolling through that notification tab [TS]

  its forever law right there's just so [TS]

  many things that could potentially send [TS]

  you notifications and it just it doesn't [TS]

  feel like like there really is enough [TS]

  there to manage all of the different [TS]

  kinds of urgency these various apps can [TS]

  represent like I think a great case for [TS]

  the like a nap should be able to [TS]

  override do not disturb is the [TS]

  increasing world of home monitoring [TS]

  equipment right like I'm sure that like [TS]

  there are people out there who would [TS]

  want a notification if their front door [TS]

  opened [TS]

  if they were traveling even if their [TS]

  phone wasn't do not disturb right like I [TS]

  want to know if my canary home security [TS]

  camera has detected an intruder [TS]

  exactly that is the most important [TS]

  notification in my life right and to [TS]

  like there should be a way to say like I [TS]

  want this to overwrite do not disturb [TS]

  and yes do not disturb is mostly used [TS]

  for sleeping but not exclusively for [TS]

  sleeping and so it just feels like this [TS]

  is really a thing that that would be [TS]

  beneficial because the range of apps on [TS]

  your phone can represent a tremendous [TS]

  range of of urgency to you and and yes i [TS]

  think that that's that's a that's a [TS]

  great example like if if the canary can [TS]

  know there's an unrecognized face in [TS]

  your house like you want to know [TS]

  immediately right and you want to be [TS]

  able to specify that I would just let [TS]

  you get to this in your own time [TS]

  yeah sure I'll be fine don't worry buddy [TS]

  you know it'll it'll come through [TS]

  eventually when you wake up [TS]

  it's frustrating but i mean this is this [TS]

  is perhaps a whole other topic for a [TS]

  hole at the time but since since Apple [TS]

  does seem to be in a like let's remove [TS]

  all of the things mood yeah I'm not [TS]

  exactly hoping for you know at this this [TS]

  relatively insignificant to apple thing [TS]

  of like increased notification [TS]

  granularity we're busy getting rid of [TS]

  all the stuff at apple i could they're [TS]

  not going to add anything so I'm not [TS]

  holding out for that but I do [TS]

  I do find it frustrating the conflict [TS]

  between notifications from people in the [TS]

  outside world and notifications from me [TS]

  to myself and my desire to split that [TS]

  over the day into two separate zones [TS]

  like I just I just can't do that as [TS]

  cleanly as I would want i can clearly [TS]

  see the real frustration in this is that [TS]

  they are two completely separate types [TS]

  of notification who they are things set [TS]

  by you and people trying to contact you [TS]

  don't think there is a clean divided and [TS]

  and that's why I can see why this would [TS]

  be so frustrating blue i would also want [TS]

  to be able to specify different people [TS]

  as being more or less importance in [TS]

  their ability to perfect to reach me [TS]

  yeah it's it's like they do it a little [TS]

  put but not really enough and i just [TS]

  think that there's a lot of space to do [TS]

  more stuff here but I'm not expecting [TS]

  any of it today show is brought to you [TS]

  by blue apron blue aprons mission is to [TS]

  make incredible home cooking accessible [TS]

  to everyone [TS]

  while supporting a more sustainable food [TS]

  system setting the highest standards for [TS]

  ingredients and building a community of [TS]

  home chefs less than ten dollars a meal [TS]

  blue apron will deliver seasonal recipes [TS]

  along with fresh high-quality [TS]

  ingredients to help you make delicious [TS]

  home-cooked meals each male comes with a [TS]

  step-by-step easy-to-follow recipe card [TS]

  and proportion ingredients that can be [TS]

  prepared in 40 minutes or less you get [TS]

  just the right amount ingredients to [TS]

  create their amazing recipes you don't [TS]

  have any waste it's really awesome [TS]

  you can customize your recipes each week [TS]

  based on your dietary preferences and [TS]

  choose the delivery option that fits [TS]

  your needs best there's no weekly [TS]

  commitment you only get the deliveries [TS]

  when you want them and they delivered to [TS]

  ninety-nine percent of the continental [TS]

  US blue aprons establish partnerships [TS]

  over 150 local farms fisheries and [TS]

  branches across the US as a result their [TS]

  seafood is sore sustainably understands [TS]

  developed in partnership with the [TS]

  Monterey Bay Aquarium Seafood Watch [TS]

  their beef chicken and pork comes from [TS]

  responsibly raise animals and their [TS]

  produce is source from farms that [TS]

  practice regenerative farming is all [TS]

  really good stuff and talking about good [TS]

  stuff there [TS]

  meals are amazing and they give you [TS]

  everything that you need all these [TS]

  lovely recipe cards to help you make [TS]

  these meals at home and what's more the [TS]

  more you cook a blue apron the more [TS]

  you're gonna learn and the more stuff [TS]

  you're gonna be able to cook for [TS]

  yourself by yourself you will become a [TS]

  better chef by using blue apron new [TS]

  recipes are created by blue aprons [TS]

  culinary team and they're not repeated [TS]

  in a year so you're going to get new [TS]

  stuff every single time you can cook [TS]

  recipes like roasted pork and braised [TS]

  cabbage with barley and glazed apples [TS]

  thai green coconut curry with sweet [TS]

  potato judgment rice brown butter and [TS]

  chestnut naki with Brussels sprouts and [TS]

  pea shoot salad [TS]

  check out this week's menu and get three [TS]

  meals free with free shipping by going [TS]

  to glue a print calm / cortex you will [TS]

  love how good it feels and tastes to [TS]

  create incredible home-cooked meals or [TS]

  blue apron so don't wait for the blue [TS]

  apron dot-com / cortex today and we [TS]

  thank the apron for their support of [TS]

  this show and relay event [TS]

  blue apron a better way to cook so we [TS]

  are both macbook adorable owners and [TS]

  users now i'm going to be using my [TS]

  macbook adorable to edit this actual [TS]

  episode because i'm going to be heading [TS]

  over to cortex cottage after we record [TS]

  today you've had yours for longer than [TS]

  mine and as I'm trying to get used to a [TS]

  little bit more i'm interested in [TS]

  understanding what challenges or [TS]

  opportunities in a lie ahead of me so [TS]

  how are you finding good time with them [TS]

  with the mocha door now you've had it [TS]

  for like five months at this point [TS]

  yeah i was using my macbook adorable [TS]

  just a couple weeks ago and it's [TS]

  actually in the middle of editing a [TS]

  podcast and it blipped off and died just [TS]

  just [TS]

  right in the middle of using it with [TS]

  like up with like a funny little pop [TS]

  sound and a strange electronic smell [TS]

  that's fine [TS]

  haha and completely died [TS]

  well you know what day this was mike [TS]

  what day was this this was literally the [TS]

  morning of the announcement of the new [TS]

  macbook pros so what you're telling me [TS]

  was that your macbook adorable guide on [TS]

  the day I bought mine haha didn't [TS]

  realize that was the same day I ball on [TS]

  the day that they announced the macbook [TS]

  pro you do what I was gonna do that day [TS]

  we've spoken about this [TS]

  you knew that I was making my decision [TS]

  that day you shot maybe just told me I [TS]

  think it didn't cross my mind I was busy [TS]

  that day with something i can write a [TS]

  while you're editing your podcast a [TS]

  sense yea our guess that's right of [TS]

  course of course i forgot i wasn't i was [TS]

  in a real rush and I have headed up [TS]

  having to like switch locations and get [TS]

  home to my imac and however i was [TS]

  watching the show I was watching the [TS]

  event in mute on my computer while i was [TS]

  actually busy editing the podcast I need [TS]

  to finish up by a particular time [TS]

  ok that had the the event in the [TS]

  background just silently playing as i [TS]

  was trying to get on my main machine [TS]

  that's not good man [TS]

  yeah yeah it wasn't good it wasn't good [TS]

  and the people and Apple did a little [TS]

  shrug emoji when I brought it in just [TS]

  like what's going on with this machine [TS]

  think there's nothing we can do to fix [TS]

  this like we have no idea what happened [TS]

  and so long story short like I wasn't I [TS]

  was trying to figure out like what am I [TS]

  gonna do what am I gonna do about this [TS]

  I guess I wasn't quite like I'm going to [TS]

  just replace this machine I was always [TS]

  trying to figure out what was going to [TS]

  do if you've got one of those macbook [TS]

  pro cgpgrey that's exactly what happens [TS]

  off for God's sake why do you do [TS]

  this to me you let me down on his part [TS]

  I've never would've loved this machine I [TS]

  would have bought the magnet program you [TS]

  you let me down this path you stood [TS]

  behind me an Apple store in San [TS]

  Francisco and told me it was the [TS]

  computer for me we've had conversations [TS]

  since that point about optimizing for [TS]

  thinness optimized for lightness you [TS]

  drilled into me this idea that my [TS]

  computer had to be the thinnest and [TS]

  lightest that it had to be now yours [TS]

  exploded i bought one and then you put [TS]

  the new one [TS]

  yeah that's what happened what did you [TS]

  buy [TS]

  well this was all sort of like I just [TS]

  need to preface this by saying this but [TS]

  this was all very last minute I was I [TS]

  was really just going to kind of leave [TS]

  it for a while because i'm in the [TS]

  situation of I don't really need a [TS]

  laptop and I think essentially i didn't [TS]

  think that i need to get it but it turns [TS]

  out that I've actually ended up doing [TS]

  far more traveling than i expected to [TS]

  and i'm going to be doing some more [TS]

  traveling and I was like oh actually I [TS]

  need to get a laptop right now because [TS]

  there was a trip i was doing and I need [TS]

  to have a machine to edit a podcast for [TS]

  a deadline so it's like okay well what [TS]

  am I gonna do [TS]

  and so what i have is i have a macbook [TS]

  pro on a trial run this this is what i'm [TS]

  doing is i'm giving this one a trial run [TS]

  and I got the 13 inch machine the [TS]

  version with the touch bar all this are [TS]

  you doing this [TS]

  this is what happens now see this is so [TS]

  this is unacceptable now why is it why [TS]

  you should buy that one [TS]

  there's no point why did you do that why [TS]

  are you so angry at something you pushed [TS]

  me into you very very why did you buy [TS]

  the one with the touch ball [TS]

  you don't need that it was it was in the [TS]

  store like I literally just wanted the [TS]

  stories like what what computers do you [TS]

  have I need a computer right now but [TS]

  they also have the one without the [TS]

  time-traveling 12 however they saw CIO [TS]

  for what they want [TS]

  you have more of the ones with the boxes [TS]

  this very moment [TS]

  no i have not happy and the guy was like [TS]

  oh we have the ones with the buttons and [TS]

  we have the one with the touch bar just [TS]

  came in this morning I was like oh [TS]

  really ok let me try that one that's how [TS]

  the conversation went [TS]

  mmm there was no like what I want to try [TS]

  the world with touch bar that didn't [TS]

  enter your head at any point [TS]

  oh yeah i would like to try and decided [TS]

  to sight unseen go for a computer of a [TS]

  new interaction paradigm you do not use [TS]

  that sounds like something you would [TS]

  make that decision to do know you saw [TS]

  the new shiny thing and then decide not [TS]

  to buy that because what you're gonna [TS]

  done was just go well I had a bad [TS]

  macbook i'll just get another one of [TS]

  those yeah i could have gotten another [TS]

  macbook that like that that is totally [TS]

  there's totally an option right I felt [TS]

  like I let me just let me try this thing [TS]

  because they're there was a single [TS]

  problem with the the macbook adorable [TS]

  that was an issue for me which was that [TS]

  I couldn't edit podcasts consistently at [TS]

  2x that i think it's it's it it's a [TS]

  problem with logic is the macbook [TS]

  adorable when i first got it could do [TS]

  podcasts with logic at 2x but then there [TS]

  was some update and and whatever they [TS]

  changed the macbook adorable couldn't [TS]

  handle it so if I set it to two x it [TS]

  would crap out to be honest that that [TS]

  really does seem like something that [TS]

  would push that machine more than it is [TS]

  comfortable it is a rich asking a lot [TS]

  then because that is the ER using a pro [TS]

  lap on a machine that has no fan and [TS]

  then you're saying do everything you're [TS]

  doing twice as fast for him exactly like [TS]

  it's it's it's really not fair and I [TS]

  never do this [TS]

  so that's one good thing I really ok [TS]

  that's interesting since that's the [TS]

  difference in our workforce yeah I am I [TS]

  am constantly editing it 2x but we ended [TS]

  differently though right yeah that's [TS]

  true i only ever do like these first run [TS]

  it's where I have to listen to [TS]

  everything and fine-tune I never do [TS]

  these like pass-throughs that you do [TS]

  yeah so this is part of my work clothes [TS]

  I want to do [TS]

  really fast pass throughs to hear stuff [TS]

  and even when i do final edits there are [TS]

  sections where I know I can listen to [TS]

  this at 2x + and just try to fix a few [TS]

  little minor things I don't have to [TS]

  listen to this an actual speed [TS]

  yeah so the 2x is really important to me [TS]

  and whatever was in the last update with [TS]

  logic like it just couldn't handle it [TS]

  and it would crap out and I found that [TS]

  really frustrating and then you pop the [TS]

  processor and maybe that's actually what [TS]

  it was because I didn't keep forgetting [TS]

  and try like crank it up to 2x and then [TS]

  the machine would crap out of me like [TS]

  okay like a grind it back down to 1.2 [TS]

  and feel like I was you know a snail [TS]

  editing my podcast maybe that is [TS]

  actually what broke whatever was inside [TS]

  there I never made that connection but [TS]

  you may very well be right that i fried [TS]

  some circuit by trying to the podcast [TS]

  that 2x constantly never do something [TS]

  seriously them you know I don't know [TS]

  enough about how this stuff works but [TS]

  like this thing it just gets hot that's [TS]

  all it does this all again to it gets [TS]

  very hot but nonetheless i was seriously [TS]

  considering do i replace this machine or [TS]

  do I try the pro and this is why like I [TS]

  feel very solidly that like I have the [TS]

  pro on a kind of trial right now I'm [TS]

  just seeing how it is i'm trying to use [TS]

  it a bunch i did use it while traveling [TS]

  and there's a lot to not like about that [TS]

  machine but I'm trying to figure out [TS]

  like water what are the trade-offs here [TS]

  that I'm willing that I'm willing to pay [TS]

  right like is there's always going to be [TS]

  a trade-off and with the adorable the [TS]

  trade-off is it will take me longer to [TS]

  edit podcasts but am I willing am I [TS]

  willing to take that versus with the [TS]

  13-inch macbook pro the increased size [TS]

  and weight of the device like is is this [TS]

  the thing that I'm willing to do the [TS]

  trade off and i don't know i don't know [TS]

  one of the biggest trade-offs of this [TS]

  machine-like of this macbook pro doesn't [TS]

  affect you [TS]

  which is supports the changes in the [TS]

  port's because you've lived that life [TS]

  already yeah that is true for anything [TS]

  you have now have more right you've [TS]

  lived the life of one [TS]

  USBC port for a long time now you have [TS]

  four from the ball three ports which are [TS]

  better ports and you have four of them [TS]

  right so that's probably know that is [TS]

  this isn't an issue for you this part [TS]

  yeah I could record a podcast and [TS]

  charged at the same time what i can do [TS]

  that because i took a trip down to [TS]

  Duncan town haha that's right you don't [TS]

  always know when you need to go to [TS]

  donegal town right that's part of the [TS]

  front what so here's my solution i have [TS]

  a thing that anchor make where it's like [TS]

  USB pass-through for power so that just [TS]

  never comes off the power cable my power [TS]

  cable has a permanent dongle attached to [TS]

  it [TS]

  we have four USB ports on it now look at [TS]

  you mr. fancy pants so I never have to [TS]

  make that that trade-off through the [TS]

  mirror of donegal town so what don't you [TS]

  like about the magnet programs and put [TS]

  the white and thickness because I [TS]

  because I i have handled them i went to [TS]

  the store and pick them up [TS]

  I haven't seen or touched by yet but the [TS]

  one without which is like the same [TS]

  thickness the same something like that [TS]

  kind of thing and I picked up was like [TS]

  not this is this is too heavy and too [TS]

  thick i get this is this is not what I'm [TS]

  looking for because you had goaded me [TS]

  into getting the macbook ok now we are [TS]

  using provocative language by saying I [TS]

  go did you [TS]

  you stood behind me in a store right you [TS]

  were whispering buy it in my ear that is [TS]

  literally true and it was the correct [TS]

  decision i don't know how much more you [TS]

  can go to somebody into the position now [TS]

  it's not going its guiding right this [TS]

  totally different totally different guy [TS]

  on you towards the correct decision but [TS]

  no you you are right that it's it's it's [TS]

  a funny thing but boy picking up the [TS]

  macbook pro after having used that tiny [TS]

  little adorable [TS]

  it feels like it might as well be that [TS]

  old 17 inch computer that Apple used to [TS]

  make it it is significantly heavier and [TS]

  significantly thicker and and that is by [TS]

  far and away the thing that I like about [TS]

  at least because if I'm using a computer [TS]

  while traveling i'm using it up for very [TS]

  specific circumstances and it's like I'm [TS]

  i need to edit something and that's what [TS]

  I'm going to use it for and like [TS]

  I don't necessarily want to can't carry [TS]

  around a heavier device [TS]

  the other thing that I've noticed with [TS]

  it because I've been trying to use it to [TS]

  get a real sense of like what do I think [TS]

  about this machine is good behind is the [TS]

  battery life all over the place like it [TS]

  is it is not a machine I would ever want [TS]

  to have to use without it being plugged [TS]

  in this is a a common complaint but not [TS]

  a consistent complained of this machine [TS]

  blue it's it's been no one seems to [TS]

  really nail down what's going on here [TS]

  but the battery life tests and stuff [TS]

  from the reviews are all over the map [TS]

  huh that's interesting to hear that [TS]

  that's very interesting to hear some [TS]

  people found it amazing [TS]

  some people found abysmal yeah I i will [TS]

  put it at seemingly very inconsistent is [TS]

  what I feel like I i spent the other day [TS]

  just trying to get it get a sense of it [TS]

  I was doing what I would regard as [TS]

  pretty light work which is I had Ulysses [TS]

  open and Evernote and I was doing some [TS]

  writing and some researching and from [TS]

  fully charged down to the little battery [TS]

  warning i think i got like four hours [TS]

  out of the thing and it's like this is [TS]

  this seems like a pretty bad Patrick [TS]

  life [TS]

  no way he looks like i don't i don't [TS]

  feel like i'm really stressing machines [TS]

  like you have to know you're updating [TS]

  text files in dropbox and you know [TS]

  whatever the hell Evernote does you know [TS]

  not making enough notebooks like [TS]

  whatever its busy doing a and it doesn't [TS]

  seem like i should be dropping the [TS]

  battery this much but I but it totally [TS]

  was and then wondering like is it the [TS]

  touch bar like is that is that what's [TS]

  causing this to happen like I don't know [TS]

  touch bar seems to like to shut itself [TS]

  off whenever it possibly can [TS]

  I don't know it's it's it's a it's a [TS]

  funny it's a funny little machine i [TS]

  think when it is plugged in [TS]

  it's totally fine [TS]

  it's it's heavier than i would want like [TS]

  using it traveling when it's just [TS]

  sitting on the desk and I have it [TS]

  plugged in and i'm using it under those [TS]

  circumstances I was aware of i'm glad to [TS]

  have this machine [TS]

  me now it's clearly more powerful and [TS]

  even just a little bit of screen real [TS]

  estate increase is helpful and nice i [TS]

  like I was playing around with adobe [TS]

  after effects and and that is that is a [TS]

  case where like boy having a little bit [TS]

  of a bigger screen really does make a [TS]

  difference if i'm doing any kind of [TS]

  animation work on this but if I'm using [TS]

  it away from a power cable or when I'm [TS]

  actually packing it in my bag then I [TS]

  don't like it so much so i'm not i'm not [TS]

  quite sure what I think of this thing [TS]

  yet but i felt the need to tell you [TS]

  since you're always like hey aren't we [TS]

  macbook adorable buddies like well maybe [TS]

  maybe not [TS]

  I don't know I very much enjoyed using [TS]

  my macbook adorable so far I've added a [TS]

  few podcasts on it [TS]

  Lou but now i guess i'll just wait for [TS]

  it apart court xmas is nearly upon us [TS]

  Lou the annual biannual tri-annual [TS]

  through the scepter annual right itself [TS]

  from the annual have the annual court [TS]

  xmas is nearly upon us if the original [TS]

  court xmas happened over the Christmas [TS]

  period who and it is it is coming it's [TS]

  coming fast and has proved so popular it [TS]

  happens many times a year [TS]

  yep at least in my head exactly exactly [TS]

  ok so i would like to do something [TS]

  special for our final episode of the [TS]

  year which is next episode who I would [TS]

  like to do in all ask cortex episode who [TS]

  so i would like our listeners to tweet [TS]

  us using the hashtag ask latex or leave [TS]

  comments in the reddit that our [TS]

  questions and you can address them to me [TS]

  in the reddit so i'll see them all and [TS]

  i'm going to collect up a host of really [TS]

  interesting questions from our listeners [TS]

  to round out 2016 with so send them in [TS]

  and we'll talk about the next time [TS]