Cortex

Cortex 39: You'll Never Guess What Happens!

 

  have you moved office yet no no Mike I [TS]

  hope I haven't let me give a name for [TS]

  our friend our next-door neighbor friend [TS]

  do it we got named him he doesn't he [TS]

  doesn't need a name is is just an [TS]

  inconvenience really annoying there at [TS]

  six thirty in the morning and there at [TS]

  eight thirty at night the annoyance he [TS]

  doesn't need a name so he's still [TS]

  hanging around huh yeah this is like [TS]

  this is like if you live on a farm you [TS]

  know you don't you don't name the farm [TS]

  animals because you get attached like [TS]

  I'm not going to name the neighbor it's [TS]

  not gonna happen case you become friends [TS]

  with the guy who calls China yeah I i [TS]

  literally don't want to know what he [TS]

  looks like [TS]

  I think I don't want to bump into him in [TS]

  the common area not seen him [TS]

  no of course not why would I never seen [TS]

  him know why would I would I see him but [TS]

  like what am I gonna do introduce myself [TS]

  knock on his door handle you're in the [TS]

  middle of a call but I just I just want [TS]

  to say hi [TS]

  why would I do that it just surprises me [TS]

  that that like your next door to him [TS]

  he's there all the time that you're [TS]

  there you have not seen him it's just [TS]

  you know not that you should necessarily [TS]

  barge in and be like hey I'm great but [TS]

  just like that that you may have bumped [TS]

  into him in the hallway or something [TS]

  now I don't want to bump into what I [TS]

  guess you might have done but you just [TS]

  don't know because she don't know what [TS]

  he looks like [TS]

  yeah this is like missions you could [TS]

  already be friends with him but you have [TS]

  no idea right like because you eat it [TS]

  might be somebody else [TS]

  no I talk to nobody except the secretary [TS]

  in the whole building as a secretary I [TS]

  think because she holds the packages so [TS]

  I need to talk to her to get the [TS]

  packages [TS]

  mhm it's like I'm not here to make [TS]

  friends come here to work not sure [TS]

  yeah so I don't want to get to know the [TS]

  next door neighbor guy and the way I [TS]

  entered the building and get to my [TS]

  office I don't have to pass his office [TS]

  so I never look inside [TS]

  I just I just hear him you never passed [TS]

  that area interesting have to pass that [TS]

  area know you're still in your office [TS]

  that you're in you haven't moved yet [TS]

  now I I have not [TS]

  I have not moved yet which is a great [TS]

  annoyance because this neighbor is [TS]

  having a legitimate impact on my [TS]

  productivity because his simple presence [TS]

  is bothersome to me and i would like to [TS]

  eliminate it right I've been in these [TS]

  sort of situations right where something [TS]

  just it just frustrates you so much [TS]

  unnecessarily that then the mere [TS]

  presence of the thing stops you from [TS]

  working so well I when I worked in a [TS]

  bank the radio with did this to me [TS]

  llueve they used to play a station in [TS]

  the UK called capital radio which just [TS]

  plays the latest hits but the problem [TS]

  with capital radio at least this time [TS]

  they had about 25 songs on their [TS]

  playlist heavy rotation they played [TS]

  those heavy rotation sante and there are [TS]

  a few of those songs i didn't like most [TS]

  of the time because it was more general [TS]

  wasn't hipster enough for you just [TS]

  really mainstream is too mainstream it [TS]

  that was actually the problem was to [TS]

  make sure you know Mike and I would sit [TS]

  for nine hours a day with this radio [TS]

  basically in my you are in my eyeline [TS]

  God while it was playing these 25 songs [TS]

  and then just the mere idea of the radio [TS]

  the intern on in the morning that just [TS]

  set my day off badly because I was just [TS]

  I was merely frustrated at the fact that [TS]

  the radio was receiving any power right [TS]

  like that was more y'know and there [TS]

  would be days where like there was just [TS]

  one lady who insisted on having on that [TS]

  station whenever she was off i would [TS]

  change into something that I would want [TS]

  and it was so much nicer and then I [TS]

  would remember like she would come in [TS]

  the next day should turn it on and she [TS]

  would change the dial and I was ready to [TS]

  just take that radio just throw it out [TS]

  the window so I can completely [TS]

  sympathize with this idea of just [TS]

  they're just being a base annoyance [TS]

  which is they're constantly and every [TS]

  time you reminded of it stop you from [TS]

  wanting to work well the problem is that [TS]

  it's his presence is not perfectly [TS]

  constant it was perfectly constant [TS]

  that's easier to deal with white noise [TS]

  yeah but he's randomly they're probably [TS]

  two out of three times either in the [TS]

  morning or in the evening [TS]

  and I really did i almost sent you a [TS]

  text message was because I walked in and [TS]

  it was 6am and he was there and I was [TS]

  like god damn it like what it again now [TS]

  I've got always the same feeling like [TS]

  what is this loser doing in his office [TS]

  building at six in the morning right as [TS]

  i am standing there could totally empty [TS]

  office building and six in the morning [TS]

  like I should be the only loser in this [TS]

  office building at this time in the [TS]

  morning but nope there he is and again [TS]

  of course it's like we're the only two [TS]

  people with his crazy schedule and we're [TS]

  the only to be like and we're right next [TS]

  to each other it's infuriating [TS]

  I honestly believe that on this guy's [TS]

  podcast he talks about the fact that [TS]

  he's varying he said you but you're [TS]

  still always right right where he's [TS]

  really trying to like move our working [TS]

  hours further and further off of normal [TS]

  working hours into greater edges of [TS]

  insanity [TS]

  you would think thi even the time I go [TS]

  there and that guys in a room just under [TS]

  sounds talking to himself a bunch of [TS]

  people in the red it pointed out which [TS]

  was hilarious that you are more likely a [TS]

  problem to him than he is to you you may [TS]

  hear him on the phone every now and then [TS]

  but he's hearing you repeat yourself [TS]

  over and over and over again reading [TS]

  through your scripts [TS]

  yeah yeah I liked it really made me [TS]

  laugh someone left a comment in the [TS]

  reddit which was right that right that [TS]

  I'm not locked in there with him he's [TS]

  locked in there with me [TS]

  yeah you're a drink laughs okay i think [TS]

  there is there is a a certain element of [TS]

  truth to that like I do not know I do [TS]

  not know what this guy thinks of his [TS]

  neighbor because part of the location [TS]

  here he's here's what's been here's [TS]

  what's been occurring which is [TS]

  frustrating so a lot of people were [TS]

  suggesting why don't you just sound [TS]

  proof your office right at as though [TS]

  soundproofing in office is a thing [TS]

  that's even really practical when the [TS]

  walls are made of plywood right in here [TS]

  to renting this because like what am I [TS]

  gonna do you spend thousands and [TS]

  thousands of dollars to to soundproof [TS]

  this little cube and then I'm just going [TS]

  to sweat to death on the inside of it [TS]

  because it's perfectly insulated that's [TS]

  the problem with soundproofing exactly [TS]

  like the office is already warmer than I [TS]

  really wanted to be which is also think [TS]

  that slightly annoys me all the time is [TS]

  like soundproofing it's it just would be [TS]

  just totally unworkable but i think a [TS]

  lot of people misunderstood that the the [TS]

  the problem for me is not so much that i [TS]

  am hearing him because I'm again using [TS]

  those those headphones we talked about [TS]

  last time the bone conducting headphones [TS]

  which I again they're kind of great and [TS]

  I'm most of the time listening to [TS]

  Thunder sounds and one song on repeat [TS]

  through those and so then I'm hearing [TS]

  myself talk out loud but it is it is [TS]

  this simple knowledge that there is [TS]

  without a doubt someone nearby who hears [TS]

  me with crystal clarity right through a [TS]

  wall because is his office is right on [TS]

  the other side and his desk is right on [TS]

  the other side of of where I'm talking [TS]

  and it's it's that kind of thing it's [TS]

  like trying to do a presentation in a [TS]

  room that is an empty but a room that [TS]

  has one person who's sitting in the [TS]

  front row was trying to do something [TS]

  else while you're doing a presentation [TS]

  and you're like running through what [TS]

  lines are going to be like like is that [TS]

  person really bothering you know you're [TS]

  actually a nuisance to that person but [TS]

  it doesn't change the fact that it makes [TS]

  it much harder to just like try stuff [TS]

  out or just say something or really go [TS]

  through the motions of the way you would [TS]

  you would try to write a script so it's [TS]

  less of him being an actual disruption [TS]

  as it is like the you feel like you're [TS]

  slightly performing for this guy [TS]

  yeah it's if he didn't take and make [TS]

  phone calls which I like I over here and [TS]

  again that's like most hilariously [TS]

  business phone call like he could be an [TS]

  extra in the office space movie in the [TS]

  background was just like the things he's [TS]

  saying it's just so like no one talks [TS]

  like this with your synergizing you know [TS]

  it's likely does like what's really [TS]

  going but even if he was just there and [TS]

  you know being an accountant and [TS]

  silently doing paperwork they wouldn't [TS]

  change anything like the the phone calls [TS]

  just make me more aware of when he [TS]

  arrives and when he leaves but it's it's [TS]

  the fact that there is someone nearby [TS]

  who is hearing me that's the real [TS]

  problem and so this is this is where [TS]

  it's like this crazy thing where I'm [TS]

  spending a whole bunch of money to rent [TS]

  an office in central London and so in [TS]

  the past couple weeks when I go in the [TS]

  morning sometimes if he's if he's there [TS]

  it's like you know what I just can't [TS]

  even deal with this today I have a lot [TS]

  of work to do and so I turn right back [TS]

  around and walk back [TS]

  my house and then do work in my house [TS]

  instead I was like what the hell is the [TS]

  point of all of this but I just know in [TS]

  a certain kind of mood like I cannot [TS]

  just run through this thing out loud [TS]

  being aware that there's somebody else [TS]

  hearing me like verbally edit myself [TS]

  constantly it's just it's just just like [TS]

  a little bit of investment impediment [TS]

  that is super frustrating [TS]

  have you considered that this person [TS]

  might be your mortal enemy [TS]

  no because if they know this about you [TS]

  write that you can't work in this way [TS]

  then it would make sense that the cause [TS]

  that he's having nonsense because [TS]

  they're not real calls he's just trying [TS]

  to put you off right well this is it's [TS]

  also just the possibilities like we were [TS]

  each hoping that the other one caves [TS]

  first is doing everything he can [TS]

  yeah there's no way I'm not an annoyance [TS]

  to this guy and it did occur to me like [TS]

  you know six in the morning i could just [TS]

  turn the speaker on and pretend like I [TS]

  don't know this person is there but i'm [TS]

  not going to do that so I know I know [TS]

  right now the listeners are are thinking [TS]

  why the hell am I still there yeah right [TS]

  like this because now this is this is [TS]

  like three or four weeks of neighbor [TS]

  frustrations now at this point because i [TS]

  think when I when I spoke to you about [TS]

  have been like two weeks since this guy [TS]

  showed up everyone's wondering like why [TS]

  am I still there and and the the reason [TS]

  is it's because this video that i am [TS]

  currently working on is it has just been [TS]

  absolutely killing me over the last few [TS]

  weeks this has turned out to be just one [TS]

  of the hardest things that I've worked [TS]

  on in terms of trying to come up with a [TS]

  cookie with a coherent scripts to [TS]

  explain an idea like this one is it's [TS]

  just murder and it's one of these things [TS]

  where almost everything else in my life [TS]

  has been pushed to the side for the past [TS]

  several weeks because it's like I have [TS]

  to get this script [TS]

  done like I have a particular time frame [TS]

  that it needs to get done and like [TS]

  everything in my life has fallen by the [TS]

  wayside [TS]

  so it's like that there will be no other [TS]

  projects like I'm not doing anything [TS]

  else I'm just trying to focus on this [TS]

  one thing and so this this is why even [TS]

  though this neighbor is coming at a [TS]

  particularly annoying time when I have [TS]

  this particularly difficult script right [TS]

  I can't psychologically deal with trying [TS]

  to figure out how to move offices right [TS]

  now and like if i move offices well I [TS]

  might as well get a real standing desk [TS]

  if i'm going to switch offices and it's [TS]

  like what am I going to spend the whole [TS]

  day looking at different entities like [TS]

  now as i'm just putting all of this to [TS]

  the side and it's like I'm just gonna [TS]

  just kind of like power through this for [TS]

  the time being and as soon as i'm done [TS]

  with this main video project then I can [TS]

  refocus on making things better in the [TS]

  long run but in the meantime it's it [TS]

  gets just because it has been [TS]

  frustrating but I I do i do wonder what [TS]

  on earth this guy thinks about me [TS]

  because of any topic i have ever done [TS]

  this is by far and away the worst one [TS]

  for someone to just over here someone [TS]

  talking out loud next door because I got [TS]

  on the spectrum of videos that i do from [TS]

  like let's say brexit briefly which is [TS]

  like we're talking really fast and [TS]

  here's the thing and pop up on like it's [TS]

  kind of obvious that this is this is [TS]

  like a presentation that's going on to [TS]

  America pox on the other end which is [TS]

  like slow and serious [TS]

  this video is way on the America box end [TS]

  of the spectrum and the topic makes me [TS]

  sound like I'm a total sociopath if [TS]

  someone hears me just saying the lines [TS]

  out loud [TS]

  we're going over again with thunder [TS]

  sounds yeah I'd like slightly changing [TS]

  them and yes sometimes with thunder [TS]

  sounds if I think everybody's gone in [TS]

  the evening and I don't realize that [TS]

  he's come to the office at nine o'clock [TS]

  at night haha yep that that certainly [TS]

  doesn't help there have been a couple [TS]

  times where he's obviously come to the [TS]

  office in the evening after i got [TS]

  started and I didn't realize he came and [TS]

  and I leave and look next door I just [TS]

  think oh god like I know I know what i [TS]

  was talking about here like this is [TS]

  section about like crushing your enemy [TS]

  threat that's a call my grandparents [TS]

  like I don't know what this person [TS]

  thinks is happening next door but maybe [TS]

  this is part of the reason why he hasn't [TS]

  felt the need to come over to me and [TS]

  have a little discussion about what are [TS]

  working hours are right and obviously as [TS]

  bothering each other with noise because [TS]

  let's be frank whatever he thinks you're [TS]

  doing he doesn't think you're making [TS]

  YouTube videos right now there's that it [TS]

  makes no sense yeah I wouldn't make any [TS]

  sense it or or there's no reason someone [TS]

  would come to this conclusion [TS]

  there's no reason hearing what I'm doing [TS]

  it with would make you think that I'm [TS]

  anything other than just a a raving [TS]

  lunatic who for some reason is renting [TS]

  an office does sound bad i mean i [TS]

  honestly I can sympathize [TS]

  who do you sympathize without me or the [TS]

  guy because I always feel like you're on [TS]

  this guy side are we now know that the [TS]

  way that you've explained it today I am [TS]

  definitely on your side because I guess [TS]

  I've been in a similar situation of just [TS]

  this like dal an alliance which is [TS]

  they're constantly like just eaten away [TS]

  in your head and I can use more your [TS]

  problem in his problem is not actually [TS]

  doing anything really yeah you know it's [TS]

  it's your problem but I have totally [TS]

  been there and there's kind of this [TS]

  there is no way to do it like that has [TS]

  to be changing he leaves are you leave [TS]

  it like this this office ain't big [TS]

  enough for the both of you [TS]

  yeah and i am happy to admit that i am [TS]

  if not the unreasonable one in Scenario [TS]

  clearly the like the picky one and the [TS]

  one who is the oddball in the office so [TS]

  I guess is way more my problem and it is [TS]

  unreasonable [TS]

  it's like just did the guys just trying [TS]

  to you doing exactly what you're doing [TS]

  right he's paying for an office space is [TS]

  trying to get a job done and your that [TS]

  he's able to do it right [TS]

  he's listening to you crushing your [TS]

  enemies and trying to take over the [TS]

  world needs still calling China [TS]

  maybe this is why I need for these [TS]

  motivational posters [TS]

  yeah stick to get them to get them [TS]

  through the day being next to me but [TS]

  yeah so that's why i am i'm exhausted [TS]

  like I'm exhausted I'm sorry [TS]

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  of Indochina thank you so much to [TS]

  entertain 0 for their support of this [TS]

  show and we laugh and so Mike how is [TS]

  your entry to the world of being a you [TS]

  to bloggers so i will say overall basics [TS]

  the experience from last episode this [TS]

  episode has been extremely positive and [TS]

  exciting [TS]

  oh yeah i'm very excited to be to be [TS]

  doing this because the reception that i [TS]

  received has been very warm and i have [TS]

  been encouraged in this endeavor like [TS]

  that there seems to be at least I have [TS]

  the overall kind of sense from a lot of [TS]

  people that watch the videos and left me [TS]

  comments that people are actually [TS]

  enjoying the new which is a key thing if [TS]

  everybody said it was terrible than it [TS]

  would have stopped right because clearly [TS]

  I can't do it but I haven't had that now [TS]

  i do want to talk a little bit more [TS]

  about that but i can't i can't get to [TS]

  the good stuff without talking about the [TS]

  bad stuff but [TS]

  and about ninety-five percent of the bad [TS]

  stuff is focused around trying to use [TS]

  YouTube thing out [TS]

  it's it's funny to me it's funny to me [TS]

  that you apparently have a list of [TS]

  complaints about using YouTube because I [TS]

  i would think that surely surely you [TS]

  must be broken into this already since I [TS]

  dumped handling the cortex youtube [TS]

  channel on you when we were first [TS]

  talking about who would do what with [TS]

  this money gasps and I was like oh why [TS]

  don't you take this minor part of this [TS]

  job [TS]

  this this little thing just upload a [TS]

  video it'll be super easy [TS]

  I feel like with that you've you've [TS]

  handled annotations with that you've [TS]

  handled all of YouTube's back in-system [TS]

  so I don't even understand why you would [TS]

  why you would have any additional [TS]

  complaints surely your YouTube expert by [TS]

  this point if memory serves me there [TS]

  isn't a previous episode of the show [TS]

  where I complain about using YouTube in [TS]

  the limited sense that i use it moved [TS]

  but trying to be a lot more serious [TS]

  about this and paying more attention to [TS]

  it from my own project has highlighted [TS]

  some different things so who with the [TS]

  stuff that we do for the cortex channel [TS]

  is super simple is make the video upload [TS]

  the video draw a box around the logo [TS]

  publish right right like that is it but [TS]

  I'm trying to do more complicated things [TS]

  while what the you tube system obviously [TS]

  seems to be more complicated i didn't [TS]

  think they would be complicated but they [TS]

  seem to me and also i'm paying more [TS]

  attention to it once the video publishes [TS]

  right of course of course because I kind [TS]

  of like just set it and forget it with [TS]

  the cortex channel right like it's up [TS]

  and it's done and it's gone i can never [TS]

  spend any time on the analytics I don't [TS]

  do anything like that every now and then [TS]

  I look for the court the comments but I [TS]

  don't contribute because it would be [TS]

  weird for me I think if the cortex [TS]

  channel was responding because it's the [TS]

  two of us who so I don't ever reply to [TS]

  comments on the cortex channel with the [TS]

  cortex account i just kind of leave them [TS]

  as they are [TS]

  but some other things i'm finding you [TS]

  know with youtube that has been a real [TS]

  problem for me focus around like the [TS]

  processing thing you know it just seemed [TS]

  we spoke about before like it just seems [TS]

  to just process forever for no reason [TS]

  you should suck at ninety-five percent [TS]

  for like an hour for over a two minute [TS]

  video [TS]

  yeah this is this is the mystery of [TS]

  uploading a video comes in three parts [TS]

  it's uploading it which of course you [TS]

  understand the bigger video is going to [TS]

  take longer because you have to squeeze [TS]

  it through the pipes or whatever I say [TS]

  okay you have an estimate of how long [TS]

  it's going to take to upload YouTube [TS]

  then provides you with an estimates for [TS]

  processing time which is where they're I [TS]

  don't know putting it through a gigantic [TS]

  Rube Goldberg machine and out the other [TS]

  end pops a bunch of different size [TS]

  resolution videos i think that's at [TS]

  least that's what they say they do with [TS]

  the kind of serious reasons to doubt [TS]

  that's actually what's occurring during [TS]

  the processing because not all the [TS]

  resolutions are available right away but [TS]

  anyway that's what they say is occurring [TS]

  like they're they're converting the [TS]

  video into their format into their [TS]

  system and they tell you how long it's [TS]

  going to take until the processing is [TS]

  finished but as you're referencing here [TS]

  and what I often find is the case [TS]

  there's really two phases of processing [TS]

  one of which is the one that they give [TS]

  you a time estimate for but that only [TS]

  gets you to ninety-five percent [TS]

  processed and then it will just say 95% [TS]

  processed for a a random interval of [TS]

  time every video that I uploaded it took [TS]

  longer to get those last 5% in the [TS]

  previous 95% yeah it's it's bizarre you [TS]

  know sometimes i do have it go quite [TS]

  quickly sometimes it takes a lot it's [TS]

  like it's like the YouTube computer is [TS]

  is rolling a hundred d twenties to come [TS]

  up with how many seconds it should take [TS]

  to get from 95% processed to finished [TS]

  because it doesn't seem to have any [TS]

  correlation with video length or size or [TS]

  or anything its yep it's bizarre and [TS]

  infuriating and I wish I wishes that are [TS]

  saying 95% process they would just say [TS]

  something like post processing [TS]

  dot that please refresh this page it [TS]

  will be done when it's done [TS]

  yeah exactly just just some kind of like [TS]

  the ninety-five percent is so for like [TS]

  it reminds me of the old windows days [TS]

  and like updates are copying files you [TS]

  get to like ninety-five percent [TS]

  immediately and then who knows how long [TS]

  it's gonna take to get that last tiny [TS]

  bits it it's such a minor thing but it [TS]

  is super infuriating and I imagine from [TS]

  your perspective just seems kind of [TS]

  baffling to somebody [TS]

  yep it was just doing this for the first [TS]

  time like what is it doing this is an [TS]

  example of something which i think i'm [TS]

  going to talk about quite a little bit [TS]

  which is the only person the only thing [TS]

  that knows the answer to this is YouTube [TS]

  but they can't seem to answer their own [TS]

  questions for example all of the view [TS]

  counts are estimated just as you get [TS]

  everything is estimated the only thing [TS]

  that knows the real answer is you [TS]

  youtube like and I know that it's [TS]

  difficult because they want to weed out [TS]

  what's real and what's not to like just [TS]

  everything is just has these asterisks [TS]

  like going to the analytics page and [TS]

  edit asterisks everywhere everything is [TS]

  estimated you know and it's like how how [TS]

  long this is gonna take like three it [TS]

  takes three days to work out the view [TS]

  numbers are video like what are you [TS]

  doing like it's all just so baffling to [TS]

  me and I'm like it says estimated can I [TS]

  actually trust it's real though like I'm [TS]

  trying to work that out but there are so [TS]

  many things like this was like the only [TS]

  thing that knows the real answer is the [TS]

  thing that's telling you it doesn't know [TS]

  the answer and I is just mind-boggling [TS]

  to me i do is find that's baffling like [TS]

  today I logged into YouTube to change a [TS]

  couple settings behind the scenes and I [TS]

  noticed on my the cg b great channel [TS]

  there was a little banner popped up on [TS]

  the top which said view numbers and [TS]

  revenue numbers from Mexico are [TS]

  incorrect and we will update them later [TS]

  whenever I see a message like that it's [TS]

  okay so something went wrong but I feel [TS]

  like how but how will you know what [TS]

  happens like I just I don't understand [TS]

  like what is the nature of the playing [TS]

  are you to read partner revenue from [TS]

  Mexico is showing incorrect data for [TS]

  September [TS]

  but like how how did that happen well I [TS]

  can have mine here's the thing [TS]

  it's easy to understand ok so there was [TS]

  some problem like i can just I can just [TS]

  accept that right the chaos monkey came [TS]

  along and you lost a bunch of data from [TS]

  Mexico when I find much more confusing [TS]

  is how are you going to fix this in the [TS]

  future like I think you know now or you [TS]

  don't like you just lost it [TS]

  you know maybe like maybe you put up a [TS]

  little shrug emoji for like well you [TS]

  just you know YouTube red money from [TS]

  your temper like we just we just don't [TS]

  know we're sorry you know when will [TS]

  prorate it based on what we guessed and [TS]

  I just what i don't understand like how [TS]

  how they can recover this information [TS]

  but I see messages like that quite often [TS]

  enough where they're letting you know [TS]

  something went wrong and they'll fix it [TS]

  in the future but I always wanted but [TS]

  how do you how do you know what it [TS]

  should be [TS]

  I don't even understand that it's it's [TS]

  that there's a lot of just you just have [TS]

  to accept the analytics dashboard for [TS]

  what it is [TS]

  ok these are the numbers is telling me [TS]

  these are the numbers i'm gonna go with [TS]

  I it seems like magic how they know or [TS]

  how they're calculated and I get enough [TS]

  messages saying that something might not [TS]

  be right but they'll fix it later so [TS]

  I'll just I'll just trust that it's [TS]

  fixed you know but i don't know like no [TS]

  idea really [TS]

  then there are other things right like [TS]

  there have been on two occasions where i [TS]

  have accidentally included 15 seconds of [TS]

  just a black screen at the end of my [TS]

  videos everybody does that [TS]

  don't worry and YouTube offers these [TS]

  handy tools for trimming who [TS]

  so you go in and you trim your video [TS]

  down it's like great thanks youtube will [TS]

  be back with you in an hour maybe two [TS]

  let you know this is done and then you [TS]

  might have to do it again because it [TS]

  didn't seem to stick like they're always [TS]

  like it's like we have these handy tools [TS]

  why don't you fix this one you fix about [TS]

  any air edit that you make can take and [TS]

  unknown amount of time to be updated in [TS]

  their system [TS]

  I mean don't get me wrong i'm happy that [TS]

  those tools are there because otherwise [TS]

  I would have had to have reloaded but it [TS]

  it just seems like all of this stuff [TS]

  just takes yeah [TS]

  would just advise to anybody starting a [TS]

  youtube career don't use YouTube's [TS]

  built-in editing to know if you can if [TS]

  you can do anything to avoid using those [TS]

  tools you should avoid using those tools [TS]

  i don't i don't recommend the user [TS]

  experience of them i don't recommend the [TS]

  reliability of them as I would suggest [TS]

  that you stay far far far away from from [TS]

  those tools if you can if I wasn't [TS]

  uploading them on my mobile data then I [TS]

  would just delete the video uploaded [TS]

  again [TS]

  yeah i mean the outer rim you know you [TS]

  have to pay for your internet so you [TS]

  don't want to double uploaded know [TS]

  exactly [TS]

  it also be great if you could just swap [TS]

  the video out [TS]

  well now you understand what I want from [TS]

  you too but they will never give you [TS]

  that you are now part of the YouTube [TS]

  system for what they want is more right [TS]

  not necessarily better recordsets like [TS]

  they want the the everything in the [TS]

  system is designed to upload more videos [TS]

  right you know that lets you upload at [TS]

  the top of every page that lets you [TS]

  upload directly from your phone but if [TS]

  you want to change an existing video [TS]

  forget it that's not does not a [TS]

  possibility for you so welcome to the [TS]

  club Mike ya better make sure everything [TS]

  is right in your log the first time [TS]

  around it seems like it don't make any [TS]

  mistakes that's that's the plan and when [TS]

  i'm looking at all so you know saying i [TS]

  want to be a part of the system isn't [TS]

  just the YouTube system it's also like [TS]

  the mentality in the thinking and [TS]

  something that I knew that I needed to [TS]

  focus on was my titles and my thumbnails [TS]

  right [TS]

  they were just not you to be enough you [TS]

  know they want enticing enough they [TS]

  didn't give enough information can i ask [TS]

  you a question [TS]

  yeah i'm a bit confused here Mike your [TS]

  original few videos the one that's the [TS]

  ones that you showed me [TS]

  mhm they just had thumbnails which were [TS]

  yellow words on a black background yet [TS]

  with sort of the format of your show [TS]

  where you talk about like three things [TS]

  just like list go to London to buy a [TS]

  house but not really just sign some [TS]

  paperwork [TS]

  yeah 3 edit emojis into the video well [TS]

  you look at the three things that are [TS]

  going to worker what you eat were you [TS]

  ever looking for serious about those [TS]

  being the actual [TS]

  nails I always thought those were [TS]

  placeholder thumbnails they were just [TS]

  the thumbnails that I had because I [TS]

  couldn't think of anything [TS]

  okay right so like I just put them up [TS]

  there and then just left them because i [TS]

  didn't really have a strategy and click [TS]

  on nails ok but you would you weren't [TS]

  thinking like these are actually [TS]

  acceptable YouTube thumbnails I mean now [TS]

  they have to be left there on those [TS]

  original ones for posterity but you [TS]

  weren't thinking going forward like I [TS]

  can check you can just have a list of [TS]

  text on the screen and never really [TS]

  crossed my mind is not gonna that's not [TS]

  gonna fly in YouTube land like it was [TS]

  like this is what i'll just leave [TS]

  therefore now because I don't have any [TS]

  other ideas like blog 000 also is again [TS]

  like not just the naming strategy [TS]

  it was just like well I haven't got any [TS]

  other ideas for this i'm just gonna put [TS]

  it here so I figured I needed a strategy [TS]

  and I had people saying to me like all [TS]

  this is enticing enough blah blah and [TS]

  then I was like clickbait write like [TS]

  this is this what I'm supposed to be [TS]

  doing here am I supposed to entice [TS]

  people in hi how do you do that and [TS]

  without you know being clickbait and [TS]

  then I was kind of thinking to myself [TS]

  well if I'm going to give in to the [TS]

  system maybe this is what i need to do [TS]

  like this is what i see people do like [TS]

  they have to try and entice you in in [TS]

  some way to maybe I just need to give in [TS]

  to the system i have to say Mike you [TS]

  know I i subscribed to youtube channel [TS]

  no back back when it was still a secret [TS]

  and back before it was cool right yeah [TS]

  exactly and when you uploaded your first [TS]

  real video I I wasn't quite sure how to [TS]

  feel about the fact that you went [TS]

  straight for the clickbait easiest of [TS]

  the bait yet idols what was your [TS]

  original what was your original title i [TS]

  went too far [TS]

  the taiowa edina left me was the title [TS]

  yeah is that that was the title i chose [TS]

  right which i will just state for the [TS]

  record was suggested by idina I did [TS]

  approve said suggestion yet my gear the [TS]

  decider here when you can't see can't [TS]

  follow this off [TS]

  she didn't type it then I type today [TS]

  yeah [TS]

  you did this you decided to go with this [TS]

  so because I didn't left me for a week [TS]

  she's in Romania right now and I thought [TS]

  this is funny so i did it i think it [TS]

  lost about 15 minutes before i added [TS]

  some brackets in which i wrote for a [TS]

  week but you know what this looks like [TS]

  to me this looks like a man who lacks [TS]

  the courage of his convictions all I [TS]

  definitely didn't have the courage to [TS]

  leave down right but that's but that's [TS]

  exactly what this title conveys to me [TS]

  it's like clickbait do but not but not [TS]

  really listening I don't know how to [TS]

  title these things in a way that is not [TS]

  because like I could say a bunch of [TS]

  stuff but it's boring like if I i mean [TS]

  i'm either going one of two ways that [TS]

  maybe we're going to have an interesting [TS]

  enticing pie or are they just going to [TS]

  be called vlog episode for right now and [TS]

  I need to work out which one of those I [TS]

  want to do and I feel like I want to be [TS]

  enticing but I went too far [TS]

  I went too far and i know i went too far [TS]

  which is why I then tried to walk it [TS]

  back how do you know that you went too [TS]

  far [TS]

  how do you how do you know this because [TS]

  people told me I went 2-4 did you not [TS]

  receive a bunch of happy comments about [TS]

  that title [TS]

  some people actually thought it was [TS]

  funny I actually honestly with before i [TS]

  changed it i got as many people thinking [TS]

  that it was funny as I did people [TS]

  thinking that I shouldn't title at that [TS]

  because there were people that were like [TS]

  they thought it was funny because I was [TS]

  being so outwardly click Beatty who but [TS]

  the fact that there were people that [TS]

  didn't like it i was like no I don't [TS]

  want to do this so I've reversed my [TS]

  decision and put the brackets in there [TS]

  and I have a little thumbnails of the [TS]

  two of us i chose the fun nail because [TS]

  it's the two of us laughing and I [TS]

  thought that that would counterbalance [TS]

  the title but it clearly didn't so I [TS]

  shifted the balance back again it's [TS]

  really hard [TS]

  seriously like the titling is really [TS]

  really hard is that iím giving you a [TS]

  hard time about this but anyone anyone [TS]

  who's never done this trying to pick a [TS]

  title for something like this this but [TS]

  especially for something when you're [TS]

  trying to get attention from people [TS]

  it is shockingly difficult because [TS]

  that's it right like if all I ever [TS]

  wanted was for people that listen to [TS]

  this show to watch my videos I will just [TS]

  call them vlog episode 3 right because [TS]

  those people have made their mind up [TS]

  they're gonna watch before they've even [TS]

  seen the video come out right lives like [TS]

  basically most of the people if not all [TS]

  of the people that are subscribe now [TS]

  they are people that are familiar with [TS]

  my work and we'll watch it based on the [TS]

  fact of whether they liked me or not [TS]

  right and then they might watch one or [TS]

  two of them decide if it's for them and [TS]

  then go forward but my whole point of [TS]

  doing this is to find new people so i [TS]

  need to give it some kind of like [TS]

  pizzazz right yeah you're selling the [TS]

  sizzle like I've got my guess you gotta [TS]

  write ya get like that's what I mean it [TS]

  is it is i'm i'm giving you a hard time [TS]

  but it is also it's also legitimately [TS]

  difficult and i think there's this is [TS]

  kind of like people use clickbait [TS]

  because it works right and and because [TS]

  it gets more people to click on video [TS]

  titles and it's like you can have very [TS]

  complicated feelings about this and [TS]

  that's why i like when I saw that you [TS]

  went straight for the clickbait i was a [TS]

  bit i like I'm not quite sure how to [TS]

  think about this because part of me is [TS]

  aware like well if I was starting of log [TS]

  from the start I think people who do [TS]

  blogs or vlogging like content that [TS]

  seems to have some of the highest [TS]

  density of clickbait e-type titles and I [TS]

  think it's partly because the [TS]

  competition in that area is so [TS]

  incredibly fierce like there's so many [TS]

  people who want to do vlogs that there's [TS]

  a bit of an arms race that if you are in [TS]

  that category you almost you almost have [TS]

  to which is which is why when i look at [TS]

  your title with the brackets that pulls [TS]

  it back i almost feel like I don't know [TS]

  Mike maybe you should just you should [TS]

  just embrace the clickbait and raising [TS]

  clickbait and try to bring in the [TS]

  audience might my thinking now is to [TS]

  still I'm still going further towards [TS]

  clickbait [TS]

  the that is my thinking but I i went at [TS]

  the level that this is click Beatty is [TS]

  probably the level that I'm going to go [TS]

  for but I chose the wrong thing to point [TS]

  out okay okay like you're toying with [TS]

  people's emotions in your relationship [TS]

  and that it's okay i know that that was [TS]

  the wrong thing to do right but I'm [TS]

  still gonna keep going in this direction [TS]

  but in some other way but like I is the [TS]

  thing if you told me to try and come up [TS]

  with another name for that video in that [TS]

  style [TS]

  I can't do it that's why it's called [TS]

  this because it was the easiest [TS]

  clickbait to come up with [TS]

  yeah it's so hard to title stuff write [TS]

  it click click dating or not clicking [TS]

  it's it's shockingly difficult it's it's [TS]

  frustrating because like it's one of the [TS]

  hardest things and never have I i think [TS]

  it's it's really important to have a [TS]

  good title like I think the titles [TS]

  really matter anybody who pays attention [TS]

  to their own user behavior when like [TS]

  just watching videos and seeing with the [TS]

  algorithm surface like you know the [TS]

  titles affect you [TS]

  I like they can't not so i would like it [TS]

  really does it really does matter trying [TS]

  to trying to select something that's [TS]

  good i feel like eventually I'm going to [TS]

  get into the rhythm sounds like that [TS]

  these names will come up just naturally [TS]

  for me right like I'll get into a rhythm [TS]

  of thinking what can these things [TS]

  because and come up with the name at [TS]

  some point during the process of making [TS]

  it but right now I just haven't got it i [TS]

  feel like i've laid the groundwork now [TS]

  like I i feel i feel like i understand [TS]

  where i want to be going with it like [TS]

  from a naming perspective but i haven't [TS]

  yet landed on the identification of [TS]

  those names who and this is something [TS]

  that is going to be I think a bit of a [TS]

  struggle for me and again like the [TS]

  thumbnails are so hard as well like [TS]

  you've got to come up with something [TS]

  that is enticing and also where they [TS]

  even come from right like I'm trying to [TS]

  pull them out of the footage that I shot [TS]

  so they're not always of the highest [TS]

  resolution because they might be moving [TS]

  images right so now I'm thinking out [TS]

  why now need to think about taking a [TS]

  photo of something as well like as well [TS]

  as taking video of something so i get [TS]

  like a good photograph to be used like [TS]

  this is what this is like part of while [TS]

  started doing this process in the first [TS]

  place is like the understanding of the [TS]

  different type of production a different [TS]

  type of creation and this is definitely [TS]

  part of that right like trying to work [TS]

  out what this is meant to be and and [TS]

  again like I really could just do things [TS]

  the way that I think they should be done [TS]

  but then I'm not being a part of the [TS]

  system who write like I'm really trying [TS]

  to fit into this system because the way [TS]

  that we title stuff it it's so different [TS]

  like are the titles for our episodes of [TS]

  the show and not meant to entice anyone [TS]

  they just so yeah we just pick a funny [TS]

  thing that we said that we just put it [TS]

  in there or although on very rare [TS]

  occasions it is descriptive of the [TS]

  content like it whenever we don't book [TS]

  club episodes for example it's just the [TS]

  title of the book so it kind of [TS]

  indicates it's a book club episode but [TS]

  most like the tiles are not anything [TS]

  that the time was not meant to entice [TS]

  anybody and I think you can see on just [TS]

  just across a huge number of podcasts [TS]

  understood until you start getting into [TS]

  the really highly produced shows that [TS]

  have teams of people but if you are a [TS]

  sort of normal podcast that the titles [TS]

  don't matter because the people [TS]

  listening are are listening because [TS]

  they're interested in the people who are [TS]

  doing the podcast right forward for [TS]

  whatever reasons they're not intended to [TS]

  be I think they're really not able to be [TS]

  viral things that you don't have huge [TS]

  swings in the number of downloads of an [TS]

  episode of a podcast it's relatively [TS]

  consistent and I think even if even if [TS]

  you and I Mike we sat down were like [TS]

  okay what's the what's the click media [TS]

  is title we could possibly come up with [TS]

  like four 4 episode of a podcast [TS]

  especially this kind of podcast there [TS]

  there's [TS]

  no way even with the highest quality [TS]

  weaponized clickbait title that the [TS]

  episode is going to go viral because [TS]

  that lately it's just not how people [TS]

  consume the media I think i'd be willing [TS]

  to bet that a pretty large portion of [TS]

  the people who hear episodes of podcast [TS]

  never even know what the title is [TS]

  because it just comes up automatically [TS]

  on their playlist is the next thing to [TS]

  listen to so that's why the the titles [TS]

  for podcasters highly are like a little [TS]

  after thought of a will need a title [TS]

  let's just whatever let's just pick [TS]

  something but it's but that's why it's [TS]

  like it is a it is a different game on [TS]

  youtube I think I often wonder like I'm [TS]

  sure youtube knows but i'd love to see [TS]

  some big data analysis on how much can a [TS]

  title effect views on a video i'm [TS]

  convinced that it matters but i think [TS]

  it's an interesting an open question of [TS]

  let's say the worst title possible [TS]

  versus the best title possible [TS]

  what percentage difference range are you [TS]

  talking about in views you know is it [TS]

  ten percent difference is it two hundred [TS]

  percent difference like what I wonder [TS]

  what it is you know what like what is [TS]

  the theoretical maximum difference that [TS]

  the perfect title could make versus the [TS]

  worst title there's an answer to that [TS]

  question but it might not be a noble [TS]

  answer so I'm I see something i'm still [TS]

  working through like a I feel like I'm [TS]

  getting closer to an idea but right now [TS]

  like I obviously have not executed on [TS]

  the idea very well this episode of [TS]

  cortex is brought to you by hover are [TS]

  you listening to this show [TS]

  do you want to start a YouTube channel [TS]

  like Mike or do you have some other side [TS]

  project that you want to begin [TS]

  well if you're starting a YouTube [TS]

  channel you better also make sure you [TS]

  get the dot-com of whatever it is and [TS]

  hover is the easiest place to make sure [TS]

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  it's so simple it's so nice and pleasant [TS]

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  this industry you have to use them [TS]

  forgetting your domain names and one of [TS]

  the little touches that I love hover for [TS]

  is that they don't make you pay for your [TS]

  own privacy when you register domain [TS]

  names you have to put in some [TS]

  information about where you or your [TS]

  business is located and normally [TS]

  registrar's make you pay extra money to [TS]

  keep that shielded from the public but [TS]

  not however they think that's part of [TS]

  what buying a domain name is so it's [TS]

  just included for free automatically [TS]

  nice and simple one less thing to have [TS]

  to worry and think about the other nice [TS]

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  hover thank you so much to hover for [TS]

  their support of this show and all of [TS]

  real afm actually making the videos has [TS]

  been an interesting experience there are [TS]

  some things i'm struggling with that i [TS]

  think i'm getting better with like audio [TS]

  levels which is kind of hilarious [TS]

  especially using the iphone like as i am [TS]

  the audio can be tricky at the best of [TS]

  times to get right up pretty variable [TS]

  but i'm i'm working on it and I'm kind [TS]

  of working on trying to make that better [TS]

  and i'm spending more time like the last [TS]

  video I like bounced it out or however [TS]

  you call export it played it on my [TS]

  iphone blade of headphones i can trying [TS]

  to work out what the system is so this [TS]

  is another thing where it's like I can't [TS]

  judge how long these videos are taken [TS]

  because i'm doing way more too [TS]

  them and I would be doing in like six [TS]

  months time because by then I'll just [TS]

  know how to do it right like I don't be [TS]

  like yeah i know this is how much have [TS]

  to boost the video from outside or [TS]

  inside or whatever but i have to say [TS]

  like I am loving the process of making [TS]

  these videos like even doing things like [TS]

  that they're frustrating but like when i [TS]

  get to the end of them i feel really [TS]

  satisfied you know like I feel like the [TS]

  audio in the last video that i published [TS]

  the idea left me video was way better [TS]

  than any of the others and for my taste [TS]

  was was pretty much as good as it was [TS]

  gonna be right with what I'm doing and [TS]

  it is a necessary audio quality that I'm [TS]

  looking for its audio balance think i [TS]

  know the fact that because i'm using the [TS]

  iphone the audio is not going to sound [TS]

  as good as it can sound but i don't [TS]

  think that so much of a problem on [TS]

  youtube videos to be honest in the style [TS]

  that I'm doing them like as long as you [TS]

  can hear me clearly i think that's fine [TS]

  like it doesn't have to sound like how [TS]

  it how my podcast sound no you don't [TS]

  need the audio at that at that [TS]

  high-level you're better audio is always [TS]

  better obviously but your time [TS]

  how much does it matter and as as we [TS]

  have talked before like the the [TS]

  production quality doesn't matter as as [TS]

  much as people think it does i want what [TS]

  matters is have you created a thing [TS]

  that's engaging to watch ID like do you [TS]

  know how to cut a video together roughly [TS]

  even if you're not doing it in the [TS]

  greatest possible way that you can write [TS]

  this this is what matters way more to [TS]

  our people going to continue to watch a [TS]

  video and just going back to one thing [TS]

  that you were saying before about how [TS]

  are you finding this really satisfying [TS]

  process another reason that I think this [TS]

  is a great side project for you is that [TS]

  this is a this is a side project that [TS]

  has a fast feedback loop iteration loop [TS]

  and I think it's one of the reasons why [TS]

  so many people like to do blogging as a [TS]

  product project is because it's the kind [TS]

  of thing that if you're getting better [TS]

  at it you know you you learn how to do [TS]

  with thing you have a skill [TS]

  you upload the video you immediately see [TS]

  feedback from it and then you can go [TS]

  into making the next vlog thinking about [TS]

  how that previous one and it can be this [TS]

  this loop of fast feedback right and i [TS]

  think that's that's an advantage for [TS]

  side projects as opposed to something [TS]

  where it's like oh you're going to work [TS]

  in secrecy for years on on one long [TS]

  movie or whatever and then put it out to [TS]

  the public and the only get feedback [TS]

  then it's a very different experience [TS]

  for side projects that have long [TS]

  feedback cycles vs side projects that [TS]

  have very short very tight feedback [TS]

  loops and obviously vlogging is one of [TS]

  those one of those things i think that's [TS]

  that's why it can feel really addictive [TS]

  is because you're always you're in a [TS]

  little cycle where you're always looking [TS]

  for the next part of it is like you're [TS]

  learning a new skill right you've just [TS]

  put it up you're getting the feedback [TS]

  and you always want to go into the next [TS]

  part of that cycle so that's been a lot [TS]

  of fun and I've liked seeing what people [TS]

  are liking them what they're not liking [TS]

  and and kind of trying to cross the [TS]

  videos a little bit more right they [TS]

  locate people like this part they didn't [TS]

  like this part [TS]

  so what can I do to make this bit better [TS]

  you know and I thought that's been an [TS]

  interesting thing and it there's more [TS]

  feedback to give then there is with the [TS]

  podcast look because people can like [TS]

  they can say what they like and don't [TS]

  like about what we talked about but [TS]

  that's kind of it but with this it's [TS]

  like we want to see you talk more about [TS]

  these things but also why don't you try [TS]

  to weaken this a little bit differently [TS]

  or like I really like that thing you to [TS]

  visually and maybe you could try and [TS]

  make this a little bit better that kind [TS]

  of thing [TS]

  yeah and again it's it's much more [TS]

  easily consumable as a complete project [TS]

  even for someone who's not super into it [TS]

  but who wants to leave some feedback [TS]

  like someone can watch a three-minute or [TS]

  four minute video and then leave a [TS]

  comment and say like I didn't like this [TS]

  I didn't like that right but no one's [TS]

  going to listen to a two hour-long [TS]

  podcast just to leave some feedback [TS]

  about a didn't really like this part [TS]

  right it's just like the time commitment [TS]

  is vastly different i've also liked the [TS]

  production process the kind of the [TS]

  rhythm of it the feeling of it so I kind [TS]

  of dump all of my footage into final cut [TS]

  and [TS]

  not making my cuts and pulling out the [TS]

  things I think are interesting then I go [TS]

  back and I add the music in and then I [TS]

  go back and I add any of the Little [TS]

  graphics in but what I like is how while [TS]

  I'm making it it's feeling better like [TS]

  before i've added the music when it's [TS]

  just the footage i always think it's [TS]

  boring and rubbish every time this has [TS]

  happened music does a lot of the heavy [TS]

  lifting [TS]

  weird right my god any music it doesn't [TS]

  matter what it is [TS]

  yeah because then as well like I start [TS]

  doing fun stuff with the visuals right [TS]

  where I'm trying and it's tricky but [TS]

  like I'm trying to like match some of [TS]

  the visual stuff up with the pace of the [TS]

  music and beats of the music and stuff [TS]

  like that which is a really hard thing [TS]

  to do but like I'm I'm trying to do that [TS]

  cuz i really like that in the videos [TS]

  that i watch so it's funny to me how [TS]

  like I'm getting into this river and [TS]

  understanding my own process in that [TS]

  like when I'm putting the video together [TS]

  it doesn't start to get good until the [TS]

  music's there and then in my mind I'm [TS]

  like what if I've got the music in and [TS]

  it still doesn't feel good [TS]

  there's something more fundamentally [TS]

  wrong yeah that's that's that is [TS]

  definitely that's definitely the case [TS]

  when I'm editing the audio from my own [TS]

  videos i always have to just just be [TS]

  listening to some kind of temp music [TS]

  like just I'll just put something on [TS]

  repeat while reading the audio because [TS]

  I'm aware of that same effect like if I [TS]

  don't do this I'm going to cut it way [TS]

  too harshly because I think everything [TS]

  is just super boring like well actually [TS]

  just like listening to any narration [TS]

  without the music it just it's just [TS]

  wrong and I wonder if it's partly also [TS]

  with logs that there's a certain element [TS]

  of performance that occurring like [TS]

  people just speak differently into a [TS]

  camera and I think maybe we're just I [TS]

  don't know it like culturally expect if [TS]

  it is going to be music underlying when [TS]

  a person is talking in a particular way [TS]

  and maybe that's why it sounds so weird [TS]

  if you don't have anything playing [TS]

  underneath but yeah it's it's astounded [TS]

  at how any piece of content [TS]

  doesn't feel real until you have the [TS]

  audio there it just it just feels so [TS]

  strange without it i just really like [TS]

  that i'm able to have this feeling like [TS]

  I've made a thing from out of stuff so [TS]

  like all of the all of the shows there's [TS]

  just one piece of raw footage which is [TS]

  the whole recording right and then i can [TS]

  cut that up and I can kind of make a [TS]

  thing out of it but there's something [TS]

  different in like having 25 video clips [TS]

  and moving them around so that make more [TS]

  sense in like the flow of the video [TS]

  cutting the mop and making one thing out [TS]

  of these 25 things get that it's the [TS]

  difference between chiseling something [TS]

  out of marble or constructing something [TS]

  out of lego right and I like the lego [TS]

  more [TS]

  yeah yeah with the audio you're taking [TS]

  the thing and cutting it down and with [TS]

  the video you have a wide selection of [TS]

  stuff from which are picking some things [TS]

  and building a little vlog like that [TS]

  even though i think if someone was [TS]

  sitting behind you and watching you do [TS]

  either of these processes they would [TS]

  look very similar but mentally they're [TS]

  totally different things [TS]

  I want one is entirely about cutting and [TS]

  one is entirely about assembling so i [TS]

  can see I can see why you would enjoy it [TS]

  as a very different experience but I've [TS]

  learned a valuable lesson about the [TS]

  production that its kind of split into [TS]

  three parts and a lot of the time that [TS]

  they can take very similar amounts of [TS]

  time to get done so what are the three [TS]

  parts of assembling of log and I need to [TS]

  know maybe I'm going to do this shoot in [TS]

  case I have to shoot video editing [TS]

  editing video youtube youtube is not [TS]

  apart you just upload it mike is really [TS]

  using it takes me and right now it is [TS]

  taking me an astoundingly long time to [TS]

  get the video from export to publish [TS]

  like you know and it's like I'm having [TS]

  myriad technical problems and and try [TS]

  and again like trying to like force this [TS]

  web app to do what I wanted to do who I [TS]

  really don't understand why there isn't [TS]

  a native desktop application where you [TS]

  can do all of the annotations and all [TS]

  the cards and then just uploaded from [TS]

  there directly to YouTube with the [TS]

  metadata I don't know why it doesn't [TS]

  exist because most of the problems that [TS]

  i have in responsiveness in buffering [TS]

  and loading is all based on the fact [TS]

  that i'm uploading this video before i'm [TS]

  adding any of the annotations and cards [TS]

  who and I wish there was a way to do [TS]

  that locally and then upload that [TS]

  information to youtube and I again I'm [TS]

  getting better at it i'm learning [TS]

  different ways of doing it like but it [TS]

  still takes me a long time and also [TS]

  based in that is like the coming up with [TS]

  the title and and putting in all the [TS]

  keywords and let adding it into a [TS]

  playlist and all this stuff like it's [TS]

  building more and more and more time I [TS]

  published because people are like hey [TS]

  you should do this thing that everybody [TS]

  does which is like creating a playlist [TS]

  and adding it to a playlist because [TS]

  YouTube refuses to play in any other [TS]

  order the one that they set and it's you [TS]

  know like all of these things it's like [TS]

  building and building and building every [TS]

  time so for me right now at least it's [TS]

  split into these three parts so i kind [TS]

  of think of it as like shooting editing [TS]

  distribution and those three parts are [TS]

  taking very long times and I know that [TS]

  it's going to change like an every video [TS]

  will be different [TS]

  some videos i will be only shooting for [TS]

  like an hour or two depending wondering [TS]

  if I'm doing something at home and is [TS]

  going to be some more stuff like that [TS]

  when I'm kind of just talking are [TS]

  showing something those videos take way [TS]

  less than half em out in london 48 hours [TS]

  and then over that time I'm taking video [TS]

  of stuff though I've i have highlighted [TS]

  that these are three four me major [TS]

  things and they're all going to take a [TS]

  substantial amount of time to do because [TS]

  this is I only kind of really realize [TS]

  this on the last video because prior to [TS]

  that I was just thinking shooting and [TS]

  editing and then just uploading that if [TS]

  you're being serious about it and you're [TS]

  really trying to like been to the system [TS]

  and like make the system work for you [TS]

  there are lots of things that you need [TS]

  to kind of pay attention to is it that's [TS]

  kind of the way that i'm approaching it [TS]

  right now so the YouTube stuff and the [TS]

  distribution stuff in the promotion [TS]

  stuff is taking a long time especially [TS]

  as like I'm working on setting up a [TS]

  mailing list because a couple of people [TS]

  have asked for that and now realizing [TS]

  there's no way to automate this so [TS]

  that's going to be another step in the [TS]

  publishing process [TS]

  see I I think you can see how i [TS]

  mentioned a while back like I have a 70 [TS]

  Plus item checklists thanks for putting [TS]

  up idea haven't built that checklist [TS]

  yeah but that's like something i may be [TS]

  going to do with the next video that I [TS]

  publishes write down all my steps you [TS]

  know you should you should really do [TS]

  that and you can see now why I like it's [TS]

  just a bunch of little switches to flip [TS]

  and buttons to press and like oh did I [TS]

  add this in here and it's like yes you [TS]

  can mentally keep all of that in your [TS]

  head but it's gonna be way better if you [TS]

  just you just go and get like a [TS]

  pre-flight checklist was one of them are [TS]

  gonna be like to check the video ends of [TS]

  the right time and then i just saved [TS]

  myself 45 minutes of waiting for the [TS]

  huge ship system to complete its edit [TS]

  yeah what I'm one of the items on my [TS]

  checklist is to watch the video fully on [TS]

  YouTube right after it's been uploaded [TS]

  because a surprising amount of times [TS]

  I've run into an issue where the audio [TS]

  just falls out of sync with the video [TS]

  eventually happens like if any warnings [TS]

  like this every now and then nothing's [TS]

  wrong but it's like hey we think the [TS]

  video and audio is out of sync like why [TS]

  do you think this [TS]

  yeah but I haven't I have never gotten a [TS]

  warning but i have often gotten the [TS]

  video and audio how to say that was when [TS]

  there's a problem here i'm getting your [TS]

  warnings that interview that's what it [TS]

  is but that's why I like what it's just [TS]

  one of those items on the checklist is [TS]

  every time i uploaded I I kind of [TS]

  mentally want to start filling in all of [TS]

  the metadata and doing all of the steps [TS]

  while it's uploading because at least [TS]

  YouTube does let you do that but I've [TS]

  learned from experience like no no don't [TS]

  try to fill in any of this ahead of time [TS]

  because it's just going to be a huge [TS]

  waste if when you actually finally watch [TS]

  the video it falls out of sync halfway [TS]

  through [TS]

  yep it's like then you just wasted 30 [TS]

  minutes filling in all of this stuff and [TS]

  also protip don't bother with those [TS]

  keywords there's no [TS]

  you feeling okay good to know you really [TS]

  want you to fill them in but you don't [TS]

  have to i see I've been filling them [TS]

  because I thought it might help get in [TS]

  front of people but my understanding [TS]

  from some conversations that I've had is [TS]

  that those keywords are entirely for the [TS]

  benefit of the advertisers bidding on [TS]

  the video then I am here that if there [TS]

  are no keywords in there that YouTube [TS]

  just algorithmically decides what the [TS]

  video is about based on the comments [TS]

  that people are leaving like it's just [TS]

  did it auto generates keywords for [TS]

  auctions based on the comments people [TS]

  leave so was i I have this in the [TS]

  context of a conversation of someone who [TS]

  was really convincing me to try to use [TS]

  keywords like the longer you talk to the [TS]

  more i am hearing I don't need to bother [TS]

  with this looking is this is for you [TS]

  this is not for me [TS]

  so yeah don't bother with those talking [TS]

  about advertising i want to share some [TS]

  of my numbers if the audience you don't [TS]

  you don't normally like to share numbers [TS]

  Mike you never want to share the numbers [TS]

  about the podcast but you're happy with [TS]

  sharing numbers about the youtube [TS]

  channel i don't care about these numbers [TS]

  right because they're gama go [TS]

  right because they're gama go [TS]

  yes so this is another thing but if you [TS]

  choose system there is two reports [TS]

  there's a revenue report an ad rates [TS]

  report and they both have different [TS]

  numbers on them who I this is another [TS]

  thing about YouTube's analytic system [TS]

  there's so much data but ninety percent [TS]

  of it makes no sense right why are there [TS]

  why is there a revenue report and an [TS]

  address report and they both have [TS]

  different numbers on them [TS]

  okay well Mike the difference between [TS]

  the ad report and the revenue report is [TS]

  the ad report shows how much money was [TS]

  actually generated by the ads and then [TS]

  the revenue is how much I got right [TS]

  there [TS]

  the resonator is your fifty five percent [TS]

  of the money that was actually generated [TS]

  y at x let's take that amount of money [TS]

  from me [TS]

  oh because they can because they [TS]

  successfully completed the ways again I [TS]

  i hear Apple people always completed [TS]

  like Oh 30 process is like I'd like God [TS]

  bird have family member for thirty [TS]

  percent let me crazy [TS]

  let me share let me share my address [TS]

  report some people get the full kind of [TS]

  picture and i'll talk about the revenue [TS]

  so i have had 14,000 270 estimated [TS]

  monetized playbacks which is maybe my [TS]

  favorite statistic estimated monetized [TS]

  playbacks this is over from sep tember [TS]

  14th to october eleventh because of [TS]

  course the data as multiple days old [TS]

  because YouTube know right so these are [TS]

  for the listener with that what that [TS]

  means in YouTube system is this is a [TS]

  video that plays against which youtube [TS]

  was able to run and add there are many [TS]

  circumstances under which a video my [TS]

  play where they can't run an ad either [TS]

  there's nothing in the auction to fill [TS]

  or someone's watching on a platform [TS]

  where the ads don't play so you can have [TS]

  the video play without necessarily [TS]

  having an ad show up or if i forget what [TS]

  the what the timer is but youtube has [TS]

  some internal timer where they won't [TS]

  show someone a video ad in front if [TS]

  they've watched it [TS]

  do and within a certain window of time [TS]

  so this is this is what estimated [TS]

  monetized playback means so I've had [TS]

  14,000 270 estimated monetized playbacks [TS]

  i have made eighty-eight dollars and 98 [TS]

  cents [TS]

  well I should not me there has been [TS]

  eighty-eight dollars and 98 cents [TS]

  generated and then of those 80 898 i [TS]

  have got 48 94 of it [TS]

  there you go Mike so look this is not me [TS]

  complaining about like the amount of [TS]

  money that I make for my videos because [TS]

  I kind of I kinda don't care about it in [TS]

  that way and i put ads on the videos not [TS]

  to make again this is like I'm not [TS]

  trying to make money here i am again [TS]

  trying to understand the system so by [TS]

  having ads on my videos i am now [TS]

  understanding how much money can be made [TS]

  on youtube seriously and the answer is [TS]

  not a lot of money now again that ate [TS]

  those that this fifty dollars that i'm [TS]

  going to get that's great that's fifty [TS]

  dollars right that's that's you know I [TS]

  didn't really expect any money out of [TS]

  that as fifty dollars it's just very [TS]

  interesting to me and I think it you [TS]

  know and again i know that i make [TS]

  different money then you would make you [TS]

  make different money than PewDiePie [TS]

  would make because YouTube also [TS]

  calculate their CPM which is how much [TS]

  they pay per thousand differently [TS]

  depending on many variable factors it's [TS]

  not fixed right right [TS]

  like everybody has their own to a point [TS]

  yeah this is the the rates can can vary [TS]

  by I i would say from the app from the [TS]

  absolute bottom to the absolute top [TS]

  maybe by a factor of like five is the [TS]

  biggest range [TS]

  I've kind of seen across different [TS]

  creators and again that partly depends [TS]

  on the auction system that is going on [TS]

  behind the scenes almost never quite [TS]

  sure how aware people are of this but [TS]

  but when you go to load of video youtube [TS]

  has a kind of instantaneous auction [TS]

  between a bunch of advertisers to decide [TS]

  what ad is going to be shown [TS]

  and advertisers can put in all kinds of [TS]

  stuff that they that they want their [TS]

  viewers like so they can fill out [TS]

  demographic data so you know fairly [TS]

  commonly if it's like a like a new [TS]

  shoot-'em-up video game comes out that [TS]

  like okay we want males you know 14 235 [TS]

  in north america and there's a few other [TS]

  like characteristics that they can put [TS]

  and they can say we want also videos [TS]

  that are in the video game category so [TS]

  we know like it's somebody watching a [TS]

  PewDiePie video that we want to run this [TS]

  ad against there's like a little auction [TS]

  that occurs to try to figure out which [TS]

  advertiser is willing to spend the most [TS]

  money to get in front of you at that [TS]

  moment and it's actually it's quite like [TS]

  an interesting complicated system but [TS]

  what that means is that some people like [TS]

  beauty bloggers in particular welcome [TS]

  can rake in like incredibly high ad [TS]

  rates when there's built-in products [TS]

  around what they're talking about and [TS]

  then for four channels like vlogs or [TS]

  four channels like myself that don't [TS]

  necessarily have a built-in topic the ad [TS]

  rates tend to be lower because there's [TS]

  not something that there is specifically [TS]

  being advertised against like that's [TS]

  part of what is occurring behind the [TS]

  scenes and it is one of the the reasons [TS]

  why it's a little bit hard to compare [TS]

  what ad rates are for one person versus [TS]

  another but yep that's that is what's [TS]

  occurring behind-the-scenes okay Mike [TS]

  we've talked about revenue numbers what [TS]

  I want to know is on the YouTube [TS]

  analytics page [TS]

  hmm there is one tab that is a [TS]

  combination of fascinating and [TS]

  terrifying and it is the audience [TS]

  retention tab [TS]

  yeah you found this one yeah I've been [TS]

  looking at this one alright would you [TS]

  please explain for the listener [TS]

  what is the audience retention tab the [TS]

  audience retention tab is what tells me [TS]

  to every video [TS]

  how long people watch it so of the [TS]

  amount of people that's pressed play [TS]

  what percentage of those people get to [TS]

  the end now i have actually been paying [TS]

  attention to this and I am pretty happy [TS]

  with my numbers now my average number s [TS]

  across everything should we maybe look [TS]

  at here [TS]

  yes it's so tell me if you if you just [TS]

  loaded up on the first page it should [TS]

  have two numbers it should have average [TS]

  view duration but the second one is the [TS]

  average percentage viewed what's the [TS]

  average percentage viewed across your [TS]

  videos [TS]

  sixty-three percent who I think that's [TS]

  pretty good [TS]

  so do i i'm really happy with it [TS]

  especially because the ends of the [TS]

  videos really skewed the numbers so [TS]

  there's like a harsh drop off in like [TS]

  the last 15 seconds because the videos [TS]

  done right so lots of people close it [TS]

  but like I keep it like most of my [TS]

  videos stay in like the 72 sixty percent [TS]

  range for the majority of the content [TS]

  yeah the so just for that just the [TS]

  listeners have a comparison like my [TS]

  average viewed percentage across again [TS]

  the whole video and have the same effect [TS]

  that you obviously like drop drop drop [TS]

  up at the end is sixty-five percent and [TS]

  so it's just about is just around the [TS]

  same area [TS]

  the thing that I think is is really [TS]

  interesting and is is terrifying it is [TS]

  to me is like the heart of YouTube [TS]

  tracking data is that you can click on [TS]

  any video and see exactly when people [TS]

  started getting bored and left like they [TS]

  will draw a line on the screen that [TS]

  shows you the percent of people who are [TS]

  still paying attention to your video [TS]

  from the start and the really [TS]

  interesting graph is that they will give [TS]

  you the relative audience attention so [TS]

  compared to other videos that are the [TS]

  same length on youtube is your video [TS]

  more or less engaging than the average [TS]

  this video of the same length and those [TS]

  graphs are but they're both sort of like [TS]

  interesting and terrifying because you [TS]

  can see the exact moment when you lose [TS]

  people writer what like when people [TS]

  start getting bored [TS]

  it's really interesting to see like when [TS]

  when does something dip and you know [TS]

  particularly if if you have moments [TS]

  where like you're talking about one [TS]

  thing and you're talking about another [TS]

  you can see the shape of segments in [TS]

  your own video with those graphs now the [TS]

  thing that I find is that it's this [TS]

  stuff is is fascinating and it's [TS]

  interesting it's interesting to look at [TS]

  you know when to see how r how are [TS]

  different videos received by people like [TS]

  I'm just like I'm just pulling up humans [TS]

  need not apply like and that one never [TS]

  crosses the below-average interesting [TS]

  graph [TS]

  mhm but it is also very you to be to me [TS]

  because they give you so much [TS]

  information but it's also like well it's [TS]

  very hard to know if there's anything [TS]

  actionable to be drawn from these graphs [TS]

  right I guess it's very hard to to pull [TS]

  out a general trend of what you should [TS]

  do and what you shouldn't do it it's [TS]

  more like YouTube is telling you exactly [TS]

  when you were boring and then saying [TS]

  don't be boring [TS]

  that's why I kind of don't like about it [TS]

  in a way like I know why that's valuable [TS]

  and useful but as an artist you know [TS]

  like it could be a bit like oh I don't [TS]

  really think myself amount of course you [TS]

  do like but yeah so that so they're just [TS]

  they're telling you where you were [TS]

  boring and what are you gonna do about [TS]

  that [TS]

  who knows don't be boring in the future [TS]

  that's that's kind of what that graph [TS]

  said so [TS]

  yep i find it interesting but fun action [TS]

  able which is I think what up might be [TS]

  that the summary of what i think is the [TS]

  the YouTube analytics page they will [TS]

  tell you everything about your viewers [TS]

  that you could possibly want to know the [TS]

  demographics the playback location the [TS]

  exact moment they got bored where they [TS]

  came from what device they're watching [TS]

  on how much money you tube made how much [TS]

  money they're going to give to you but [TS]

  it's but it's also just [TS]

  under actionable all of it [TS]

  yeah I find that that's that's the [TS]

  YouTube data is a bit like okay it's a [TS]

  thing it's interesting i check it every [TS]

  once in awhile but it's not a thing to [TS]

  live or die by Mike I think you should [TS]

  just pay much more attention to your [TS]

  subscriber numbers and your view numbers [TS]

  and like those that the things that you [TS]

  should track that's really kind of all [TS]

  I'm paying attention to like I dip into [TS]

  the other things just to see what they [TS]

  doing [TS]

  yeah it's the view numbers inscribed on [TS]

  the ship because I feel like I [TS]

  understand those there's a isn't there [TS]

  like an analogous to the stuff that I'm [TS]

  used to [TS]

  yeah yeah that's what you gotta focus on [TS]

  asking people to like comment and [TS]

  subscribe like comment and subscribe [TS]

  youtube.com slash my collie / user / my [TS]

  curly this episode of cortex is brought [TS]

  to you by backblaze the unlimited native [TS]

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  dot-com / cortex I don't need backblaze [TS]

  you're thinking to yourself right now i [TS]

  use time machine [TS]

  sure that's good like it's better than [TS]

  nothing but it's not actually an [TS]

  adequate backup solution if you don't [TS]

  have off-site backup you are just not [TS]

  doing things right [TS]

  what happens when your house is rob what [TS]

  happens when your house burns down your [TS]

  time machine drive won't save you then [TS]

  will it now [TS]

  of course not that's why any adequate [TS]

  backup solution must include off-site [TS]

  and you need to use back blades i run [TS]

  them on my computer I bring them on my [TS]

  computer for a really long time and it [TS]

  is fantastic [TS]

  it just sits there in the background [TS]

  safely and securely uploading all of my [TS]

  files to their server and these guys [TS]

  know what they're doing they look after [TS]

  200 petabytes of people's data and they [TS]

  have restored over 10 billion files [TS]

  these are numbers that mean nothing to [TS]

  your monkey mind because they're just [TS]

  enormous [TS]

  they're just too huge [TS]

  even comprehend but that's why backblaze [TS]

  knows what they're doing [TS]

  backblaze beyond the scale of human [TS]

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  how much is it for backblaze just five [TS]

  bucks a month for unlimited on throttled [TS]

  off-site backup if you don't have this [TS]

  on your computer you are a crazy [TS]

  reckless person who just treats their [TS]

  data as disposable you're just used to [TS]

  waiting for the day for its all go away [TS]

  so once again cortex listeners you can [TS]

  get a 15 day free trial just by visiting [TS]

  backblaze dot-com / cortex this lens [TS]

  back plays know that it is cortex that [TS]

  led you to data salvation which helps us [TS]

  out so thank you to back plays for [TS]

  protecting the data of the world and for [TS]

  supporting cortex and all of real afm [TS]

  alright so I opened this whole [TS]

  conversation with you Mike kind of [TS]

  wanting to know how you felt about it [TS]

  and you wanted to launch into all the [TS]

  like behind-the-scenes nerdery about [TS]

  your feelings on the processing but like [TS]

  to like so can we get can we get back to [TS]

  my original question from an hour ago [TS]

  which is overall like how are you [TS]

  feeling man you're like--you're vlogger [TS]

  out in the world like you're a dude [TS]

  walking on the street you're filming [TS]

  yourself you're talking into a camera [TS]

  you're at home talking to your UK echo [TS]

  you put this out into the world people [TS]

  have commented on it [TS]

  how are you feeling like what what's [TS]

  your take on the reception of it so the [TS]

  reception has surprised me i think is [TS]

  the best way to put it [TS]

  I didn't think people would hate the [TS]

  videos [TS]

  mhm I thought that some people would [TS]

  like them and some people would not like [TS]

  them and then I would have lots of [TS]

  criticism good and bad to kind of take [TS]

  away and work on but I think overall [TS]

  they the response has been more positive [TS]

  than i expected it to be which has been [TS]

  really encouraging [TS]

  like people seem to like from [TS]

  straightaway will like watching the [TS]

  videos like I've really like this I like [TS]

  that you do this and i like that you do [TS]

  this and I feel like you have your hair [TS]

  kind of have your own style going on [TS]

  here or at least like I can see the [TS]

  beginnings of like what will be your [TS]

  style with who is a very encouraging [TS]

  thing because that was important to me [TS]

  but I didn't try and like hammer at home [TS]

  like I wasn't really trying to like [TS]

  force the my curly vlogging style [TS]

  I just did what I thought represented me [TS]

  and and the how I wanted the videos to [TS]

  look and in doing that I've kind of feel [TS]

  like I'm landing on a few things which [TS]

  kind of feel like me you know like my [TS]

  use of emoji and my yourself like i like [TS]

  it some people don't like it which is [TS]

  fine but I like it I like it a lot [TS]

  I'm I'm glad you liked it like how [TS]

  you're in that camp let's get to know [TS]

  something about it will be no surprise [TS]

  to you that I really do not like the [TS]

  emoji but I'm balancing it out i think [TS]

  the the I've I went a little too far in [TS]

  one video and and now I'm kind of like [TS]

  balancing it out a little bit and I'm [TS]

  trying to use them effectively was [TS]

  sparingly with this is one of my things [TS]

  when you first sent me the video is that [TS]

  that was going to be one of my negative [TS]

  pieces of feedback but i thought now you [TS]

  know you gotta let gotta let Mike be a [TS]

  mic he's gonna use a little emoji [TS]

  there's no way so like I I don't know if [TS]

  I i wouldn't take your guidance on the [TS]

  emoji as a clear links because you don't [TS]

  send emoji you don't use emoji you are [TS]

  like emoji negative you know so I was [TS]

  taken in aggregate people really like [TS]

  the emoji right [TS]

  yes i'm sorry but that you're a bad test [TS]

  case for it you know people like their [TS]

  stickers they like their emoji [TS]

  mhm they like their phones exploding [TS]

  with confetti i understand and i like [TS]

  that the part that I mean over what i [TS]

  can see clinical in my brain the [TS]

  narrator like the little comments that [TS]

  pop up which is editing Mike [TS]

  telling you things are pointing things [TS]

  out or making little jokes and also it [TS]

  allows me to make the jokes that i [TS]

  missed before [TS]

  yeah it's like you should have made that [TS]

  joke bear you know what I could just put [TS]

  the text on the screen and I've made you [TS]

  know [TS]

  yeah that and again for anyone who [TS]

  hasn't done this kind of stuff you you [TS]

  you have to get into those mental modes [TS]

  that there's there's on camera mic and [TS]

  there is editing Mike like and what what [TS]

  feels like the kind of thing that [TS]

  editing Mike would put into the video [TS]

  versus what on camera like would do it [TS]

  like this is this is what makes a thing [TS]

  a thing right it'sit's um as light side [TS]

  Networks still worried about this video [TS]

  that I'm working on it's going to be [TS]

  coming out at some point I like there's [TS]

  a very very conscious decision in in [TS]

  this video that this that the narrator [TS]

  it's like is this normal gray talking or [TS]

  is this like a different grade talking [TS]

  and you feel like a crazy person when [TS]

  you're even thinking about this stuff in [TS]

  your head but this is this is the kind [TS]

  of stuff that you have to think about [TS]

  when you're when you're creating [TS]

  something that is to be consumed by [TS]

  others like what what is this like and [TS]

  as I'm talking into this microphone is [TS]

  it me talking right or is it like a [TS]

  different version of me talking just [TS]

  just like you're doing this with the [TS]

  editing like is it is it Mike or is it [TS]

  editor Mike excitement there to get [TS]

  super like fancy about it it's like [TS]

  characters at the video and like there's [TS]

  me this me on screen the person you're [TS]

  seeing and then like the use of text is [TS]

  like a different character because it's [TS]

  like a different personality is doing [TS]

  things that are not done by the people [TS]

  in the video that you can see right [TS]

  there's like it's adding a different [TS]

  sense of humor is adding a different [TS]

  perspective movement and that's kind of [TS]

  how I think about it which is maybe too [TS]

  much and people should and will roll [TS]

  their eyes at that but that makes sense [TS]

  in my brain [TS]

  at least it does make sense although i [TS]

  do sometimes have some some limited [TS]

  patience for people who like to hide [TS]

  behind the idea of like our [TS]

  just a character on screen it's not me [TS]

  right now that's something you know [TS]

  seeing me [TS]

  yeah I like it's all me but it's like [TS]

  different versions of me [TS]

  yeah I just think there's that some [TS]

  people like hide behind this notion of [TS]

  like oh it's a character it's all for [TS]

  fun right that's like when I meet you [TS]

  and you're exactly the person on screen [TS]

  and it is no character you're only like [TS]

  one of the things that is actually quite [TS]

  important is I want to be as close to me [TS]

  as possible in these videos because that [TS]

  feels like the only way i can do them [TS]

  you want to be wrong honestly want to [TS]

  just being open with the audience you [TS]

  know [TS]

  yeah just like that i wanted to see the [TS]

  real me gray yeah that's the thought you [TS]

  want they want you want you want the [TS]

  world to gaze upon the real Mike and [TS]

  love him please love me look like [TS]

  comment and subscribe [TS]

  well gross one thing that's been [TS]

  hilarious to me over the course of my [TS]

  youtube career is that place in your [TS]

  career now here's my future area so far [TS]

  is it basically i think the day the day [TS]

  that I kind of started taking it [TS]

  seriously and publishing the videos was [TS]

  the day that PewDiePie's chuva simulator [TS]

  was released and we spoke about this [TS]

  game a bunch is like is basically [TS]

  PewDiePie's mobile game in which you [TS]

  play a youtuber and I basically consider [TS]

  this the dark look at reality that is [TS]

  PewDiePie's to have a simulator with [TS]

  okay what what do you mean by the dark [TS]

  look at reality here so you play this [TS]

  mobile game where you are making YouTube [TS]

  videos in such a sense of like you click [TS]

  a button and it's recorded interviewed [TS]

  and then the view start coming in the [TS]

  more views you get the more items you [TS]

  can buy and a kind of upgrade the room [TS]

  that you're in right who and then you [TS]

  adorn your room with things you make it [TS]

  more lavish she make the room bigger [TS]

  over time that kind of stuff [TS]

  now some of the things that i consider [TS]

  to be the dark look at reality so your [TS]

  character in the game is is you [TS]

  and this character never moves from the [TS]

  desk this character sits in front of a [TS]

  computer constantly and there's nothing [TS]

  you can do to make them get up and all [TS]

  they do is sit there and you are making [TS]

  them grind through making videos just to [TS]

  generate views and you are like focusing [TS]

  on what's trending to make the video [TS]

  that's going to get the most views right [TS]

  and there's things that you could do and [TS]

  every now and then the sponsor eagle [TS]

  drop something present on you and there [TS]

  are just like them and it's like the [TS]

  more views you're able to get the more [TS]

  things you are able to buy it's like [TS]

  this twisted look on what it's like to [TS]

  be a youtuber is it's kind of [TS]

  fascinating to me mainly because your [TS]

  character just sits there floating sits [TS]

  there in empty space right just on a [TS]

  desk nothing else to do and you're [TS]

  buying things to put in the room around [TS]

  you but you never get to experience them [TS]

  because you have to sit and grind make [TS]

  more videos to get more views it is kind [TS]

  of X essentially bleak when you think [TS]

  about it that way it is person sitting [TS]

  there just to make everybody love them [TS]

  and then when I start to think about it [TS]

  right like I've been thinking a lot [TS]

  about this game i think about who made [TS]

  it right and the i guess to create a [TS]

  vision for this game is the most popular [TS]

  youtuber in the world like and and it's [TS]

  just this really kind of like strange [TS]

  view on this stuff [TS]

  yeah I did I did because we discussed [TS]

  2pi a surprisingly large amount on the [TS]

  show and think about when we mentioned [TS]

  how that the tuber simulator seem like [TS]

  an obvious project for him like I find [TS]

  his growing business empire like a very [TS]

  interesting thing to observe from a [TS]

  distance so I I definitely felt like [TS]

  when it comes out i have to download and [TS]

  just give it a try and kind of can see [TS]

  what it's like but he had it is [TS]

  is it is kind of strange actual one [TS]

  thing it actually made me think of is a [TS]

  black mirror episode one of my favorite [TS]

  episode is called the exact title but [TS]

  something like a hundred million points [TS]

  think is the episode title but in the in [TS]

  that episode [TS]

  everybody's just like I live their own [TS]

  life in their own little world in their [TS]

  own little room doing their own things [TS]

  like every place kind of very isolated [TS]

  for a large portion of the time and so [TS]

  when I'm thinking about I mean he has [TS]

  millions of downloads I'm thinking about [TS]

  millions of people playing these little [TS]

  characters each of which are in tiny [TS]

  rooms that don't go anywhere that are [TS]

  totally isolated from each other it [TS]

  there's something about it that is very [TS]

  black mirror to me write this it's yeah [TS]

  it's very very i can think there's real [TS]

  strong parallels between that episode [TS]

  and the physical look of this game and [TS]

  what it actually encourages in the [TS]

  players of the game like I honestly [TS]

  cannot look at this game and not see it [TS]

  as a social commentary that I'm being [TS]

  deadly serious like I feel like that [TS]

  there is an element in here of PewDiePie [TS]

  expressing something which i think he [TS]

  has been expressing in some videos [TS]

  recently like just this look at what [TS]

  it's like to be someone who does this [TS]

  type of stuff and it's kind of [TS]

  fascinating to me like I was watching a [TS]

  video of his recently where it ended at [TS]

  like seven minutes and they just came [TS]

  back I was like I'll go to do another [TS]

  two minutes because we need two minute [TS]

  videos right because i assume that [TS]

  there's some kind of like thing about [TS]

  YouTube algorithm which means it like 10 [TS]

  minute videos I that's what I took from [TS]

  that but like there he's kind of doing [TS]

  this weird thing at the moment where [TS]

  he's like pulling back the curtain [TS]

  yeah and like what it's like to live his [TS]

  type of life and this game i think is a [TS]

  real example of that and it's just [TS]

  fascinating to me the other part of it [TS]

  is this is get this game is probably the [TS]

  best free to play game I've ever played [TS]

  from mechanics perspective really who I [TS]

  play this game and can see that it was [TS]

  directed by somebody who understands [TS]

  video games who I tend to spend money [TS]

  and free-to-play games if I really like [TS]

  them who because i'm putting time into [TS]

  them and i kind of want the games to [TS]

  move along and or like and it doesn't [TS]

  really bother me because if I played the [TS]

  game for a bunch of hours out of mind [TS]

  giving them five pounds because I played [TS]

  a bunch of again I haven't needed to do [TS]

  that in this game like because there is [TS]

  just a real way of progressing easily if [TS]

  you just watch some ads like the [TS]

  watching of ads in this game actually [TS]

  has a real benefit on the way to the [TS]

  game plays in a way that i find is [TS]

  typically not the case for other [TS]

  free-to-play games like there's always [TS]

  like an element of needing to speed [TS]

  things up in a different way but there's [TS]

  like multiple ways of doing it you can [TS]

  watch her [TS]

  you can watch an ad to advance the clock [TS]

  a little bit more and then you can spend [TS]

  some of the views that you accumulate to [TS]

  take percentages out of the time it [TS]

  takes to generate items and it's like I [TS]

  have not needed to spend any money and [TS]

  also one of the really really [TS]

  interesting things about this game is [TS]

  the currency in the game is the use [TS]

  which again I think it's hilarious your [TS]

  youtube views of currency which you use [TS]

  to buy things you cannot turn real-world [TS]

  money into views right you can't you [TS]

  can't buy views in the game which again [TS]

  I have to say I can't look at that and [TS]

  not see a link there but what do you [TS]

  think is the wink their money does not [TS]

  buy you views like just that like [TS]

  doesn't matter how much money you put [TS]

  into it doesn't mean you'll get use out [TS]

  of it [TS]

  food right and again this is that I [TS]

  can't help i mean I'm definitely [TS]

  overthinking this [TS]

  yeah you're like you're like a film [TS]

  student here [TS]

  yeah like looking at it like shakes and [TS]

  every single a throw the opening shot [TS]

  tells you everything about them it's [TS]

  everything you need to know it harkens [TS]

  back to Godfather right [TS]

  all movies do Citizen Kane is this with [TS]

  throughout this entire piece [TS]

  yeah but like that idea though is is [TS]

  really interesting like it's encouraging [TS]

  you to actually play the game right you [TS]

  do the things you're supposed to do in [TS]

  the game and I just find it like it's [TS]

  just really sticky for me i have been [TS]

  playing it every single day since it [TS]

  came out like two weeks I've roo-ah [TS]

  right Alex I've but i'm not putting any [TS]

  money in like the ads are like 30 [TS]

  seconds long [TS]

  I press play on the ad and typically put [TS]

  my phone down some of them I've watched [TS]

  but i just think it's really really [TS]

  well-made like it really does just [TS]

  scream to me if somebody understands how [TS]

  these games are made and played em yeah [TS]

  it's it's interesting because I i played [TS]

  it because i figured out i'll probably [TS]

  come up on on the show at some point and [TS]

  I want to be familiar with it has been a [TS]

  long-running topic [TS]

  yeah and and he's like I do i do agree [TS]

  that perhaps the first video that ever [TS]

  got me into PewDiePie still one of my [TS]

  favorites is him playing the youtubes [TS]

  you to the life yeah which its I think [TS]

  he said later he was already working on [TS]

  this game when he played that which is [TS]

  kind of hilarious [TS]

  yeah but is it that that that video is [TS]

  is like an amazing meta commentary on [TS]

  youtube and being PewDiePie and it's [TS]

  it's it's fabulous but yes I i figure i [TS]

  just i do want to play this just to have [TS]

  a have a sense of it and i'll agree with [TS]

  you that as far as these things go [TS]

  it is it is a free-to-play game that [TS]

  doesn't feel like it's trying to suck [TS]

  the money right out of your wallet which [TS]

  every every other game like this i have [TS]

  ever played they just slow things down [TS]

  so incredibly dramatically very quickly [TS]

  like you so you just you just have to [TS]

  put money into it but I'd I it for me [TS]

  anyway is it is here because i had a lot [TS]

  of people tweeting at me and at sending [TS]

  me messages about the game because I you [TS]

  know I talked about like i enjoy work [TS]

  simulator type games but this to me is [TS]

  just I don't know that this is this is [TS]

  it's not for me because I feel like with [TS]

  a lot of these free-to-play games [TS]

  I don't know the mechanics are just two [TS]

  on the surface for me like the I can [TS]

  never play these things without feeling [TS]

  like all I'm doing is constantly [TS]

  resetting a bunch of clocks right that [TS]

  that's all this is is just winding up a [TS]

  bunch of timers yeah yeah that's what I [TS]

  have waiting for them to go on right and [TS]

  and that's what that's what these [TS]

  free-to-play games are and I know that [TS]

  that's fundamentally would like a [TS]

  ridiculous comparison because all video [TS]

  games are something like this right you [TS]

  can we do it [TS]

  what are you doing collecting all those [TS]

  items a world of warcraft like you're [TS]

  just manipulating true/false America [TS]

  variables in an array-like you're not [TS]

  doing anything [TS]

  all games are like this but I'd i [TS]

  personally find these games it's just [TS]

  like it's just it's just too exposed the [TS]

  mechanics of of the game to me it's like [TS]

  the curtain is pulled a little bit too [TS]

  far back and i also think these these [TS]

  games by their very nature lean really [TS]

  hard on some of the more vulnerable [TS]

  levers of the human mind for forgetting [TS]

  you to keep coming back like to getting [TS]

  you to keep checking it and keep winding [TS]

  those clocks back up to to make them go [TS]

  off later so i did put on my phone [TS]

  because I want to just play around with [TS]

  it for a little bit but very quickly i [TS]

  was like i just have to take this off my [TS]

  phone because I I don't even I don't [TS]

  even want this kind of thing on my phone [TS]

  and I just left it on my iPad to kind of [TS]

  play around with a little bit when I was [TS]

  watching TV and just not doing something [TS]

  else but for free-to-play games i will [TS]

  agree that it's it's very well-designed [TS]

  and it does not force you to pay money [TS]

  to play it but it's it's not something [TS]

  that's going to stick with me for for a [TS]

  long time this is cries I like work [TS]

  simulator games like this is not at all [TS]

  what I mean there's no real work in it [TS]

  yeah and as as dumb as it sounds like I [TS]

  i find that it's too obviously [TS]

  disconnected from the things that you're [TS]

  doing like you press a button to make it [TS]

  video and then like views like this it's [TS]

  not actually simulating any work [TS]

  everything is just bizarrely [TS]

  disconnected so that the the YouTube [TS]

  this just feels like a very thin skin on [TS]

  top of all of these clocks that you're [TS]

  winding up right like what why is this [TS]

  clock views like because it's YouTube [TS]

  theme right so it has to be views that [TS]

  that's why its views you know what why [TS]

  do all of these things happen it's like [TS]

  they're all they're all a bunch of [TS]

  clocks but I do give it a lot of credit [TS]

  for the elements of designing your own [TS]

  rooms right and and this kind of wish [TS]

  fulfillment of like you have done this [TS]

  thing like you have like upgraded your [TS]

  computer and you upgrade your desk and [TS]

  and you filled your room with all of [TS]

  these things that you want like I [TS]

  understand why why that is appealing [TS]

  i I really do and again as far as these [TS]

  girls pretty well designed but it's not [TS]

  for me but I do have a question for you [TS]

  Mike [TS]

  mhm where do you have more subscribers [TS]

  on youtube or a tuber simulator to the [TS]

  simulator [TS]

  and I think I probably always well [TS]