Cortex

Cortex 33: Cortek

 

  I'm just waiting for you man anytime you [TS]

  want to start perfectly ready to start [TS]

  always ready to go on a percent the time [TS]

  something we didn't talk about last time [TS]

  was that you snuck into WWDC oh yeah I [TS]

  guess that happens it did happen i feel [TS]

  like i have been so busy I have lost all [TS]

  sense of time [TS]

  yeah we're both back in London now you [TS]

  arrive significantly later than me [TS]

  because you went to VidCon as well [TS]

  yeah I'm freshly in London and so still [TS]

  freshly jetlagged actually but i'm back [TS]

  back for I think three weeks before i [TS]

  turn right back around and go back to [TS]

  America head for the moment i'm here you [TS]

  doing this to yourself [TS]

  I know it's the summer of lots of travel [TS]

  and not fun [TS]

  hashtag queen creek SC I've at least [TS]

  given myself five weeks before i go back [TS]

  oh yeah what are you going back for I [TS]

  don't even remember i'm going to Memphis [TS]

  oh right a real afms two-year [TS]

  anniversary that should be fun [TS]

  yeah that's going to be looking forward [TS]

  to it although memphis in August seems [TS]

  like a really bad idea [TS]

  I'm sure it's fine i think im gonna melt [TS]

  look I think unlike London Memphis [TS]

  should be built for the fact that it [TS]

  gets to be a hundred degrees so you [TS]

  should be fine as long as you stay [TS]

  indoors i had just go there to stay in [TS]

  my hotel for the whole time so it's too [TS]

  hot to go outside [TS]

  just stay here it's a great approach [TS]

  right to the vacations is staying in the [TS]

  hotel [TS]

  yeah it's great actually literally no [TS]

  problem with this so you should have a [TS]

  great time in Memphis just be a good [TS]

  hotel when you were in the redc people [TS]

  know that you were in San Francisco but [TS]

  you actually went into Moscow knee where [TS]

  they hold the developer conference you [TS]

  found a way and I think you broke for [TS]

  like an open window or something like [TS]

  that is the word on the street [TS]

  what did you actually do there [TS]

  what did I do yeah I stuck around that [TS]

  that's what i did was sneaking around [TS]

  and tell that you go and see some like [TS]

  talks law like sessions it was sneaking [TS]

  around means being super Sneaky and also [TS]

  tweeting about affected her [TS]

  visit www.uscash Nikki for about six [TS]

  minutes i think before you started [TS]

  incessantly tweeting about the fact that [TS]

  you've broken in [TS]

  well what actually occurred was i got in [TS]

  there there were a few things that I did [TS]

  really want to do and then once I felt [TS]

  like okay great i have had minimum [TS]

  viable WWDC experience and if I get [TS]

  caught now I won't mind so much then I [TS]

  started tweeting so I was always quiet [TS]

  and mute I think for the first few hours [TS]

  and then afterwards I got a hell with [TS]

  this i'm just going to tweet about the [TS]

  fact that i'm here because it's funny to [TS]

  do I mean the answer to your question [TS]

  what did i do their mean primarily I was [TS]

  really just a tourist at WWDC i am not a [TS]

  developer i have no real reason to be [TS]

  there whatsoever but I am interested in [TS]

  apple i'm interested in development in [TS]

  an abstract kind of way i'm curious to [TS]

  see a little bit of of not exactly [TS]

  behind the scenes but a little bit more [TS]

  of the business side of Apple like what [TS]

  is it that Apple does with this [TS]

  conference where the kinds of people who [TS]

  were going there [TS]

  how do these toxic oh I was just curious [TS]

  to see all over this stuff in person and [TS]

  so I went in and actually how I attended [TS]

  a few of the sessions I die just trying [TS]

  to pick titles that seemed at least [TS]

  vaguely relevant to my interests [TS]

  you sound surprised by that Mike I mean [TS]

  I know that you have a better base [TS]

  understanding than i do but some of this [TS]

  stuff but this at any session I've ever [TS]

  seen kind of really bores me because [TS]

  they start to encode onstage and I just [TS]

  start can't understand it no matter how [TS]

  much I try blue yeah this is a case [TS]

  where I have no experience with Swift [TS]

  and i have no experience with see [TS]

  Swift's predecessor language I mean that [TS]

  the language i am most familiar with is [TS]

  actually lisp from years ago which is a [TS]

  bizarre language and I don't even know [TS]

  what that one is [TS]

  yeah if you just look at what list looks [TS]

  like it is [TS]

  no other programming language because [TS]

  the whole thing is based on parentheses [TS]

  it doesn't it doesn't even have like it [TS]

  is just missing many of the features [TS]

  that you would expect a normal computer [TS]

  programming language to have em yeah [TS]

  well those good features double missed [TS]

  yes that's right like you know which one [TS]

  the good ones yes all of the good one [TS]

  has all the bad ones that now it's it's [TS]

  it's simple and beautiful and [TS]

  impractical for very many situations but [TS]

  nonetheless is the one that I have the [TS]

  most experience when she is it for this [TS]

  is the one that's used for some of the [TS]

  stuff now that's being done in [TS]

  artificial intelligence research [TS]

  oh so out of the time it was used for [TS]

  genetic algorithms in genetic [TS]

  programming i have no idea if the [TS]

  language is still in use today for those [TS]

  purposes but you know ten years ago this [TS]

  was the language that because of some of [TS]

  its strange features was very very [TS]

  useful for doing the kind of thing where [TS]

  you are writing a program to program [TS]

  itself as opposed to writing it to [TS]

  explicitly solve a problem so lisp very [TS]

  very weird at and probably not a [TS]

  language you would want to use under [TS]

  most circumstances but the thing that I [TS]

  was familiar with the years ago and [TS]

  while i could not program my way out of [TS]

  a paper bag today even with Lisp if i'm [TS]

  sitting in a session at WWDC and they do [TS]

  the throwing code on the screen thing [TS]

  while I will agree with you it does the [TS]

  the level of boringness personally does [TS]

  go up quite a lot during those moments I [TS]

  can still at least follow the gist of [TS]

  what is going on [TS]

  like I have a sense of what they're [TS]

  talking about or or what this is code is [TS]

  doing even though i can't follow the [TS]

  details so that's why sitting in a [TS]

  session it was an interesting thing to [TS]

  do during this experience like I said I [TS]

  just tried to pick ones that were [TS]

  relevant to my interests so the first [TS]

  one I went to was on research kit so [TS]

  they were doing a little session about [TS]

  some of the changes with research kit [TS]

  which is their system that allows [TS]

  scientists and medical researchers to [TS]

  try to collect data from patients and [TS]

  try to give feedback to patients and [TS]

  that was interesting to see I'm like [TS]

  what what they're up to there and then I [TS]

  also just set it on another one which [TS]

  was about developing games for the Apple [TS]

  watch [TS]

  I like the whole notion of that i [TS]

  thought was really funny because there's [TS]

  so little space here I was just kind of [TS]

  curious to see you know like what do [TS]

  they think is a viable option for a game [TS]

  and that means to date the only thing i [TS]

  have ever seen which I thought was kind [TS]

  of an interesting game for Apple watch [TS]

  with something called i think it was [TS]

  called lifeline [TS]

  yes very optional and you have to kind [TS]

  of talk to the astral right yeah that is [TS]

  that i thought was interesting begin its [TS]

  it's essentially like a little text [TS]

  adventures is kind of what's occurring [TS]

  but I thought the the whole idea of a [TS]

  wrist communicator and you're sending [TS]

  messages back and forth like it really [TS]

  worked on the Apple watch but i was [TS]

  curious to see like what are they [TS]

  developing for games in general like if [TS]

  they're having a session here they [TS]

  clearly think that there is something to [TS]

  the idea of gaming on the Apple watch so [TS]

  i went in and i watch that and I thought [TS]

  it was interesting and i also like to [TS]

  try to look out for the things that [TS]

  Apple isn't saying so I couldn't help [TS]

  but notice during the entire time I was [TS]

  sitting in that Apple watch session that [TS]

  they were never ever mentioning force [TS]

  pressing on the Apple watch and then I [TS]

  cast my mind back to the WWDC [TS]

  announcement I thought huh i don't think [TS]

  they mentioned anything about force [TS]

  pressing there either [TS]

  and so just little things like that i [TS]

  just get curious and I think I wonder [TS]

  what's up with that there are many [TS]

  situations here what it would seem to [TS]

  make sense that you want to have force [TS]

  pressing on the screen especially for [TS]

  games but it seems notably absent so [TS]

  yeah I just like being in the sessions [TS]

  and trying to read between the lines of [TS]

  what Apple's upto which is you know [TS]

  always always fun doing the kind of [TS]

  Criminology of Apple discussions and [TS]

  events so yeah that was a is primarily [TS]

  what i was doing in the morning [TS]

  I'm pleased that you did it there was a [TS]

  conversation where I made that I was way [TS]

  too chicken to do this to sneak and I'd [TS]

  be too scared to get caught [TS]

  see the trick with so many of these [TS]

  things is to just try to act very [TS]

  confidently when you walk through the [TS]

  door but this is why i know that i [TS]

  couldn't because I would be to scared of [TS]

  getting cool right [TS]

  I couldn't act that way just gotta walk [TS]

  through the door with your forged and or [TS]

  stolen tickets and or gifted ticket who [TS]

  knows and just you know look [TS]

  the trick is like you look past the guy [TS]

  at the door like you're already in right [TS]

  like you're not concerned what he's [TS]

  thinking about when you're walking in [TS]

  the door if you looked nervously at the [TS]

  security garden and tremblingly hand [TS]

  over your ticket as i'm sure you would [TS]

  have done then they're going to know [TS]

  they're going to know something's up but [TS]

  you act like you're already in the event [TS]

  as you're walking in the event and [TS]

  you're just being minorly inconvenienced [TS]

  by having to hand over the ticket that's [TS]

  what you do that i did worked work just [TS]

  fine [TS]

  good and the fact that i had a valid [TS]

  ticket probably helps yeah it was [TS]

  evaluated right like the biggest air [TS]

  quotes it take existed [TS]

  yeah that's Joe that's true the ticket [TS]

  existed might not have been valid for me [TS]

  I think they're not transferable [TS]

  so what about the people like you to [TS]

  speak to anyone where you staying [TS]

  completely incognito because of not only [TS]

  the fact that you like to be incognito [TS]

  you also they're sneaking yeah so the [TS]

  people is an interesting thing once [TS]

  people knew that I was at WWDC I did [TS]

  start getting recognized by a few people [TS]

  who were there and that was fine and [TS]

  also i was able to actually end up [TS]

  speaking to a few people who make apps [TS]

  that I use which was an interesting [TS]

  experience to be able to do that I feel [TS]

  so sorry for those people I why do you [TS]

  say that Mike why do you say that Q [TS]

  because I metric all hey I really love [TS]

  your app here is 65 features i would [TS]

  like you to implement the only I need to [TS]

  see I try to take the entire opposite [TS]

  tack in those moments you might think [TS]

  that I would harass the developers but [TS]

  mostly I feel like people do things for [TS]

  their own reasons if someone asks then [TS]

  maybe I'm ready to offer a bunch of [TS]

  things that I would [TS]

  like but even then I know full well [TS]

  which features are just for me and so I [TS]

  will preface that in the conversation of [TS]

  this is a feature that you should not [TS]

  implement because it is just for me but [TS]

  I'm still going to mention if you ask [TS]

  all right i'll do that kind of thing but [TS]

  I I don't feel the need to harass any of [TS]

  the developers i am fortunate enough to [TS]

  speak to and really I just like being [TS]

  able to talk to people and get some [TS]

  sense of why have they structured the [TS]

  app this way or like what interesting [TS]

  directions are they may be going to take [TS]

  it in the future I think that's a it's [TS]

  just an interesting thing to be able to [TS]

  do and something like being on the [TS]

  inside of WWDC has an unusually high [TS]

  density of people who work on a thing [TS]

  which I directly use so after the [TS]

  sessions are over i was kind of running [TS]

  around and meeting a few different [TS]

  people for a few different things and [TS]

  that's partly partly why i was saying on [TS]

  Twitter that i was i was at WWDC because [TS]

  i was able to kind of catch a few people [TS]

  that way and in particular i was [TS]

  actually lucky enough that the guy named [TS]

  Harlan was able to give me a demo of the [TS]

  thing that I was most interested in from [TS]

  the WTC announcement which was [TS]

  playgrounds for swift for the ipad so I [TS]

  felt very fortunate that at one point I [TS]

  was able to wander down to like this [TS]

  this big ground area WWDC where you [TS]

  could work with apple employees and he [TS]

  was able to show me the thing that had [TS]

  been demo'd earlier in the week of [TS]

  apples attempt to put a program on their [TS]

  iPads which can be used to learn how to [TS]

  code in Swift so that was very exciting [TS]

  that was probably the highlight of the [TS]

  day being able to play around with that [TS]

  thing which i am super interested in it [TS]

  looks very very powerful I it is very [TS]

  impressive to see it in person and to [TS]

  discuss some of the ways this might be [TS]

  implemented in the future or where it [TS]

  might be going in [TS]

  yeah i was i was very very impressed [TS]

  with it and i felt quite lucky to be [TS]

  able to do that if you installed iOS 10 [TS]

  on any of your iPad's now I haven't [TS]

  installed anything yet i will probably [TS]

  wait for one of the public betas and [TS]

  then i will install it on one of my [TS]

  least use iPads yeah primarily so that i [TS]

  can play around with the Swift [TS]

  playground thing i have it on one of my [TS]

  old or iPads what I only have one old [TS]

  ipad the ipad air 2 and have it on there [TS]

  and I've been enjoying the stickers and [TS]

  all of the emoji stuff moon texting [TS]

  federico lose that has been really good [TS]

  of course of course you're going [TS]

  straight for the stickers the most [TS]

  exciting thing i don't i don't agree i [TS]

  think swift playground is the most [TS]

  exciting thing I think you are wrong i [TS]

  keep meaning to play with it but i [TS]

  haven't yet its installed i just haven't [TS]

  done anything with it because i'm too [TS]

  busy sending hot stickers to everybody [TS]

  yeah of course of course Mike I don't [TS]

  know man i was thinking maybe we could [TS]

  do a spin-off podcast where you and I [TS]

  could learn Swift together called [TS]

  cortech I think that's uh huh that was [TS]

  going to happen but it seems like since [TS]

  you just distracted by the stickers [TS]

  I'll probably need to find another [TS]

  co-host another developer co-host for [TS]

  cortech I can do it only if we spell it [TS]

  with AK I I'm maybe maybe that could [TS]

  work [TS]

  SI ella tek cortech perfect i think this [TS]

  will cause no confusion at all on the [TS]

  relay page not at all i don't know why [TS]

  you have an issue the brain which would [TS]

  be made out of metal and we got to go [TS]

  yeah yeah see you get can envision it [TS]

  already logo would be green instead my [TS]

  computer green perfect [TS]

  cortech episode 1 UI views [TS]

  what are they I don't know that's every [TS]

  episode just get what is it I have no [TS]

  idea i don't know all i know is that i [TS]

  am making a little guy move around on a [TS]

  playground [TS]

  this is my level of coding skill [TS]

  today's episode of cortex is brought to [TS]

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  the world and that is freshbooks because [TS]

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  show thank you so much to freshbooks for [TS]

  their support cortex and we let them so [TS]

  straight after WWDC instead of going [TS]

  home which I would have wanted to do she [TS]

  maybe should have done headed to LA and [TS]

  instead yes to seek the bright lights of [TS]

  Hollywood and to attend VidCon yeah what [TS]

  is VidCon can you explain food con like [TS]

  in a one-liner what what is it because [TS]

  it feels like the YouTube conference [TS]

  no mike is not the YouTube conference it [TS]

  is the online video conference [TS]

  oh I forget about all the other online [TS]

  video services that are probably rolled [TS]

  into their makeup a big part of it yes [TS]

  they VidCon is not the YouTube [TS]

  conference [TS]

  they're very clear on that despite that [TS]

  YouTube announces new features and their [TS]

  CEO speaks on the main stage several [TS]

  times and that they bring in all the big [TS]

  YouTube stars it is the online video [TS]

  conference I and they also have scores [TS]

  of video producers I guess [TS]

  yes somewhere and it was gone they had [TS]

  they had five people and they had all of [TS]

  them [TS]

  yeah I have no idea at all Paul video [TS]

  they're in a different business they [TS]

  have a different business model video [TS]

  but it's still fun to just make fun [TS]

  sometimes [TS]

  or maybe the Amazon service that was [TS]

  announced a few months ago that I [TS]

  haven't heard anything about yeah oh [TS]

  yeah forgot about that so I just [TS]

  remember that the other day and I was [TS]

  like what happened with that I think I [TS]

  signed up for it and then I just totally [TS]

  forgot about it [TS]

  oh well but yes so with amazon strongly [TS]

  represented at VidCon too so just to be [TS]

  clear it is not the YouTube conference [TS]

  YouTube does not run it it is the online [TS]

  video conference and it is run by the [TS]

  vlog brothers i think i think this is [TS]

  this sixth year it's it's been going and [TS]

  it has turned very rapidly into just [TS]

  this enormous enormous industry event [TS]

  that this year had I think 26,000 people [TS]

  it's absolutely absolutely enormous [TS]

  thing and for comparison's sake WWDC has [TS]

  5,000 people so it's five times larger [TS]

  than WWDC no don't wanna sound good [TS]

  it's at it's absolutely enormous and [TS]

  because of its enormity it's it's a [TS]

  little bit hard to try to describe what [TS]

  the experience is like being there but i [TS]

  guess you can say there's there's three [TS]

  main groups of people who are showing up [TS]

  there are people who work in the [TS]

  industry of online video and this can [TS]

  mean all kinds of stuff this can mean [TS]

  advertiser's this can mean production [TS]

  companies this can mean agents like this [TS]

  is all the industry stuff there are [TS]

  creators so people like myself people [TS]

  who produce online video and then there [TS]

  are an enormous number of fans who are [TS]

  showing up to scream when their favorite [TS]

  YouTube person comes onstage like it's [TS]

  just it's just an enormous enormous [TS]

  gathering that is difficult to put into [TS]

  words and that i had avoided for very [TS]

  many years but because of real Akon [TS]

  stroke WWDC week being the weak directly [TS]

  before VidCon i decided to basically [TS]

  have a two-week period of i'm going to [TS]

  knuckle down and I'm going to meet a lot [TS]

  of people this is what i'm going to do [TS]

  i'm just going to set aside these two [TS]

  weeks i might as well they're both in [TS]

  California if I'm if I'm flying out [TS]

  there for one I might as well fly out [TS]

  there for the other then it becomes kind [TS]

  of a an interesting way to spend a bunch [TS]

  of time during the summer so that's what [TS]

  i did i spent two weeks at each event [TS]

  meeting an enormous number of people and [TS]

  then being tremendously exhausted [TS]

  afterward [TS]

  do you consider this networking you say [TS]

  that that's what you're doing here [TS]

  that's an interesting question i want to [TS]

  say no because the word networking it's [TS]

  like a sleazy word isn't it doesn't feel [TS]

  that was become my dirty work [TS]

  yeah but I i actually think that the [TS]

  core of what it is is a good thing and [TS]

  when I'm saying that working here i'm [TS]

  not talking about like going to the bar [TS]

  and doing like a corporate speed-dating [TS]

  thing something I have seen and avoided [TS]

  so you can get to know the people in [TS]

  your adjacent teams [TS]

  oh I'm busy to save me yeah many years [TS]

  ago I did one of those kind of [TS]

  businesses speed dating things [TS]

  oh you did oh I'd like I don't like this [TS]

  that was that was that was a different [TS]

  me in a different industry many many [TS]

  years ago but even then I was like nope [TS]

  do not want no small parts because of [TS]

  how many hands are shaking in a short [TS]

  period of time exactly but I mean it [TS]

  more in the sense of meeting new people [TS]

  who are in your industry that you're [TS]

  getting to know to maybe strike up some [TS]

  kind of working relationship or you know [TS]

  maybe even feel like for friendship or [TS]

  business or just so you have more [TS]

  contacts that is something ever pops up [TS]

  one day you can be like I know someone [TS]

  for this it's interesting because i have [TS]

  also been thinking a bunch about why did [TS]

  I do this because that this thing I i [TS]

  think almost everybody i have ever [TS]

  mentioned it to that I was going to go [TS]

  to WWDC and VidCon one the week after [TS]

  the other was quite surprised that i [TS]

  would do such a thing and I myself was a [TS]

  little bit surprised that is even [TS]

  crossed my radar as a thing to do but [TS]

  part of it was I've like I've just been [TS]

  thinking about how i did this and I'm [TS]

  doing this year of less as part of my [TS]

  theme for the year and it's been [TS]

  crossing my mind about like what do i do [TS]

  after the year of less and one of the [TS]

  things I was toying around with was the [TS]

  idea of like a year of new like maybe [TS]

  doing new things and this certainly fell [TS]

  into the category of something that was [TS]

  new to do and in addition to just being [TS]

  a new thing to do it was also just a ton [TS]

  of new people to meet and a and a bunch [TS]

  of new people to interact with and my [TS]

  feeling is not so much that i'm going [TS]

  there and I'm sort of networking with [TS]

  the idea that these people are business [TS]

  contacts i think my primary my primary [TS]

  feeling from this [TS]

  was just one of there are very few [TS]

  people in the world who do the kind of [TS]

  work that I do especially when you start [TS]

  talking about the online video side of [TS]

  it and doubly so when you start talking [TS]

  about the online video side of it where [TS]

  my face is not visible on camera like [TS]

  that starts getting into be the very [TS]

  very small numbers of people who do that [TS]

  and so part of going on this trip was [TS]

  being able to meet some new people in [TS]

  that field in particular which was the [TS]

  thing that I was able to do I was very [TS]

  glad to be able to do it but even more [TS]

  broadly I find that people who make [TS]

  their living in a public way and so this [TS]

  can include people like developers right [TS]

  they are making a thing and they are [TS]

  putting it out in public for this can [TS]

  include lots of people in the periphery [TS]

  of the whole YouTube world of like they [TS]

  make a thing and they put it out in [TS]

  public even just knowing more people [TS]

  like that is it's just nice to have [TS]

  contacts with people who do similar [TS]

  things because even if you work in in [TS]

  different areas there are a lot of [TS]

  comparisons and similar experiences so i [TS]

  can have conversations with developers [TS]

  where I you know I don't know how to [TS]

  write code but we can have a [TS]

  conversation that is sort of about like [TS]

  the creative process because there are [TS]

  similarities between writing code and [TS]

  writing a script they require a similar [TS]

  kind of work and then there's also [TS]

  similar kind of responses to putting [TS]

  your workout in public so i just found [TS]

  it valuable to interact with people who [TS]

  I mean aside from you Mike I know nobody [TS]

  in london in my social circle who does [TS]

  work like this and so we can always just [TS]

  be kind of weird [TS]

  that when you do work in public on the [TS]

  internet you feel like sort of connected [TS]

  to a bunch of people but they're always [TS]

  going to be geographically distant [TS]

  because the frequency of anyone doing [TS]

  this work is so rare so i get i guess [TS]

  like in that sense it's networking [TS]

  because my feeling was a bit like i am [TS]

  going to meet up with colleagues they [TS]

  might not do the exact same thing that I [TS]

  do but there is a colleague like [TS]

  relationship with a whole bunch of [TS]

  people and also i can go meet with [TS]

  people who are new colleagues to me by [TS]

  people i have never interacted before [TS]

  but we have this kind of commonality of [TS]

  doing work in public so i don't know [TS]

  does that is my very long probably [TS]

  overly detailed response to was I [TS]

  networking like I guess [TS]

  yes but it depends slightly on on what [TS]

  you mean by networking but they were [TS]

  certainly know speed dating business [TS]

  networking though based on the type of [TS]

  networking the I think often do you were [TS]

  networking like this is how I think of [TS]

  it me just meeting people in your [TS]

  industry like I i recommend to people [TS]

  always if you do something like software [TS]

  development or your design or something [TS]

  like that there are probably meetups in [TS]

  your area like you don't have to go to [TS]

  California you know that they're there [TS]

  are likely meetups that you can go to [TS]

  that will have like-minded people doing [TS]

  this kind of thing so you can make these [TS]

  contacts yourself [TS]

  I think that even though you're kind of [TS]

  maybe approaching this from a sense of I [TS]

  just want to know people you know who [TS]

  for kind of camaraderie and you know a [TS]

  sense of not kind of feeling alone in [TS]

  this which you can at times especially [TS]

  when you work at home and in solitary [TS]

  ways that we both do [TS]

  it's nice to know that there are people [TS]

  out there that you can talk to that you [TS]

  are aware doing the same kind of thing [TS]

  that you are who [TS]

  but there really is a business side of [TS]

  it that you potentially don't see right [TS]

  now look at me and you right [TS]

  you reached out to me when I started [TS]

  relay them and we and it's got a similar [TS]

  kind of thing and we went for lunch and [TS]

  then we are working together like many [TS]

  months down the line and this is the [TS]

  same for me for me going to WDC WDC is [TS]

  one of the most important things on my [TS]

  calendar is one of the most vital things [TS]

  that i do as part of my business in the [TS]

  year and it has been the most vital [TS]

  thing I've done in business over the [TS]

  last four years I've attended there [TS]

  because I get to meet people and put [TS]

  faces to names and kind of get in front [TS]

  of people that I think are doing [TS]

  interesting work or that i enjoy their [TS]

  work and then they get to learn a little [TS]

  bit about me they get to see how I [TS]

  interact and its kind of led to what [TS]

  real anthem is now you know other people [TS]

  that we work with people that I've met [TS]

  and that Steven's met at these types of [TS]

  events and over time we struck up [TS]

  friendships and working relationships [TS]

  which eventually built to the thing that [TS]

  I'm doing now I think it's really [TS]

  important to have these kind of [TS]

  in-person meetings and conversations to [TS]

  people because it helps strengthen bonds [TS]

  even if you know somebody online and you [TS]

  talked to them every single day of [TS]

  multiple messaging services it can be [TS]

  really important to just see how they [TS]

  talk and look at their body language and [TS]

  see their face when they talk to you in [TS]

  these in person scenarios because it [TS]

  really kind of just helps fill out the [TS]

  picture of that person because then when [TS]

  you're apart again and you're talking as [TS]

  you were before you then have a [TS]

  different kind of feeling and sense for [TS]

  that individual and that could be so [TS]

  important for building the relationships [TS]

  that you want to build whatever their [TS]

  friendship or business [TS]

  yeah i definitely agree that no matter [TS]

  how much online contact you have with [TS]

  people it is fundamentally different to [TS]

  talk to people in person and that a [TS]

  relationship is always different after [TS]

  some amount of in-person time no matter [TS]

  how small has been spent and there's [TS]

  just no way around that it's I think [TS]

  this is just a side effect of [TS]

  you know humans being the monkeys that [TS]

  we are that there there's something [TS]

  there's something different that happens [TS]

  in your brain after you meet someone in [TS]

  real life I think your monkey brain does [TS]

  a better job of modeling the other [TS]

  person in your mind when you are then [TS]

  talking to them online later or it it [TS]

  makes the person more real in this in [TS]

  this way which is undefinable there were [TS]

  a number of people that i met this [TS]

  summer who I had had a bunch of texts [TS]

  interchanges with over the internet but [TS]

  it's still fundamentally different than [TS]

  when you actually see them in person and [TS]

  spend some time together in person it's [TS]

  just like there's some part of your [TS]

  brain that kind of needs this or that [TS]

  that treats things differently when the [TS]

  when the person is more embodied for you [TS]

  and I do think that this is um it's like [TS]

  the next level of i wrote this article a [TS]

  while back called faceless voices [TS]

  talking about radio voices or narration [TS]

  voices and how something in your brain [TS]

  changes if you ever see a picture of [TS]

  that person like if you just hear [TS]

  someone's voice and then you see what [TS]

  they look like your brain treats it [TS]

  differently and I really do I really do [TS]

  think that that's something going on in [TS]

  the mind that if you hear a voice [TS]

  unconnected from a face your brain [TS]

  experiences in a different way than once [TS]

  you know what the face looks like and I [TS]

  think there's another level past that [TS]

  which is you've heard the person you [TS]

  know what their face looks like but now [TS]

  they are sitting in front of you and you [TS]

  the two of you are exchanging you know [TS]

  nonverbal communication in the form of [TS]

  body language or the way you're looking [TS]

  i really do think that that matters a [TS]

  lot for human interaction the internet [TS]

  can't replace that yet maybe when vr [TS]

  gets good enough but not at the moment i [TS]

  will just reiterate what would you were [TS]

  saying earlier though that even if it is [TS]

  not my intention to make business [TS]

  connections that doing this kind [TS]

  stuff in the past has has definitely [TS]

  resulted in business opportunities like [TS]

  the very first conference of this that I [TS]

  ever went to was this conference [TS]

  organized by Henry of minutephysics [TS]

  called brainstem at the perimeter [TS]

  institute in canada and for various [TS]

  reasons i was trying to leave my [TS]

  teaching job at the exact same time at [TS]

  that conference was happening it was [TS]

  just like this horrible horrible [TS]

  disaster of like a difficult time to to [TS]

  get to Canada for that conference it was [TS]

  there was a incredible nightmare but I [TS]

  was determined I was determined to get [TS]

  there and I still really think that that [TS]

  might be one of the most defining [TS]

  conferences i ever go to because it was [TS]

  the first time that I met a bunch of [TS]

  people who are now professional [TS]

  colleagues and friends and like I'm [TS]

  absolutely sure that if i had never gone [TS]

  to that brain stem conference I would [TS]

  never have started the hell original [TS]

  podcast with Brady because that was the [TS]

  first time that I met him and because I [TS]

  met him then when I met him again at [TS]

  later conferences that YouTube put on [TS]

  now we were meeting for the first time [TS]

  we were already meeting as friends right [TS]

  and starting a little bit earlier makes [TS]

  a difference and I also think that like [TS]

  the random acts of intelligence show [TS]

  that happened a couple years ago now [TS]

  that would have never been put on if the [TS]

  five of us hadn't met at brainstem as so [TS]

  like and those are definitely cases of [TS]

  getting to know people and then thinking [TS]

  hey maybe we can work together on a [TS]

  podcast or hey that you know the five of [TS]

  us really get along together maybe we [TS]

  could do some kind of fun one-off show [TS]

  you you never know where it's going to [TS]

  go and like you said you know I our own [TS]

  podcast was just a side effect of me [TS]

  reaching out to you [TS]

  mainly because like oh look it's another [TS]

  Creator who lives in London like let me [TS]

  send him a message because I don't know [TS]

  anybody else who lives in the city you [TS]

  know they're like oh surprise surprise [TS]

  like we we do similar work and so we get [TS]

  along and then and then eventually you [TS]

  know you pitch me on a podcasting and [TS]

  and here we are so whilst it may have [TS]

  been exhausting and crazy and huge and [TS]

  unwieldy Lee who you probably have made [TS]

  some connections at VidCon which will [TS]

  prove fruitful in a long time [TS]

  you never know you know just with all [TS]

  these things it's impossible to know [TS]

  what the future holds and right now all [TS]

  i can say is i was able to meet a bunch [TS]

  of new people who I've never met before [TS]

  that was kind of the purpose of doing [TS]

  this and i'm very glad that I went here [TS]

  in hell i'm still in like a week 2 of [TS]

  recovery [TS]

  ok let me take a moment to thank [TS]

  Squarespace the simplest way for anyone [TS]

  to create a beautiful landing page [TS]

  website online store for continuing to [TS]

  support cortex you can start building [TS]

  your own website today at [TS]

  squarespace.com and use the offer code [TS]

  cortex at checkout to get ten percent of [TS]

  your first purchase with easy-to-use [TS]

  tools and templates Squarespace helps [TS]

  you capture every detail of what drives [TS]

  you because of its worth the effort is [TS]

  worth sharing with the world there have [TS]

  been so many times in my life for I've [TS]

  needed a website for something i have a [TS]

  new idea and your project i want to [TS]

  start Squarespace is the first place [TS]

  that I go because you have to worry [TS]

  about anything to worry about hosting it [TS]

  to worry about scaling you have to be [TS]

  someone like me would then have to worry [TS]

  about learning how to develop and colder [TS]

  website i have no idea how to do any of [TS]

  this stuff i don't know how to scale a [TS]

  site i don't know how to CSS I don't [TS]

  know any of this [TS]

  Squarespace take care of it they have [TS]

  professionally designed templates that [TS]

  you can build an app with their [TS]

  drag-and-drop tools they're [TS]

  state-of-the-art technology to ensure [TS]

  security and stability and this is why [TS]

  their trusted by millions of people [TS]

  around the world and those millions of [TS]

  people they will have access to twenty [TS]

  four seven support with live chat email [TS]

  the ability to sell things for squares [TS]

  basis commerce platform which allows [TS]

  anyone to add a store to their site you [TS]

  can be one of these people just go to [TS]

  squarespace.com and you can sign up for [TS]

  a free trial with no credit card [TS]

  required to start building your own [TS]

  website today that plants are just eight [TS]

  dollars a month and you get a free [TS]

  domain if you sign up for a year and [TS]

  then when you do decide to sign up make [TS]

  sure that you use the offer code cortex [TS]

  at checkout [TS]

  this will get you ten percent off your [TS]

  first purchase and show your support for [TS]

  this show [TS]

  Thank You Squarespace to continuing to [TS]

  support cortex and realize that would [TS]

  you like to talk about our old friend [TS]

  Evernote now I don't know if and [TS]

  whenever know has ever come up on the [TS]

  show but I know that we have both been [TS]

  Evernote users for a long time [TS]

  mm like I'm gonna hazard a guess to say [TS]

  that seriously i think i may have had a [TS]

  never ever no account for about 10 years [TS]

  yeah and I know that sounds that sounds [TS]

  like an incredibly long time but I think [TS]

  I really have [TS]

  it's getting if not then it's about [TS]

  eight you know it's getting close to 10 [TS]

  years if not already ten years because I [TS]

  got in pretty much immediately for when [TS]

  they launched em the reason that you're [TS]

  bringing this up right now is because in [TS]

  the document for quite awhile i have had [TS]

  a little bullet point which was simply [TS]

  called fuck Evernote has is an item to [TS]

  talk about so many people that I know [TS]

  that use Evernote have in some way that [TS]

  feel like [TS]

  yeah and that probably come to the fact [TS]

  that it's a ten-year-old product [TS]

  yeah i think there's as many as many [TS]

  complicated things that are are wrapped [TS]

  up here but I i have just heard [TS]

  incidentally that Evernote has done some [TS]

  pricing changes and so I feel like if we [TS]

  were ever going to get to this bullet [TS]

  point maybe this week is the week so the [TS]

  first thing is I I would actually like [TS]

  it if you could summarize for me in a [TS]

  clear and concise way what changes have [TS]

  just occurred Evernote because i cannot [TS]

  figure out for the life of me what's [TS]

  happening [TS]

  I think you've lost the wrong person [TS]

  icon work it out Eva basically they've [TS]

  increased their pricing plans so they're [TS]

  more expensive than they were before and [TS]

  the free plan i think only works with [TS]

  two devices now and if you got want to [TS]

  use more than two devices you have to go [TS]

  to now one of the two paid plan plus and [TS]

  premium [TS]

  man and I think it's confusing very [TS]

  confusing and I know as a current event [TS]

  a premium customer they have not [TS]

  contacted me to tell me what's happening [TS]

  to my account if I'm gonna be paying [TS]

  more it seems like i probably will be [TS]

  paying more and then they just have to [TS]

  kind of accounts that have some [TS]

  different features and different storage [TS]

  space so it's so clear so simple Mike [TS]

  yeah I try honestly this is clearly [TS]

  suppose I can make it basically [TS]

  evernotes more expensive and for free [TS]

  accounts they're restricting the amount [TS]

  of devices you can use that's like in a [TS]

  nutshell but there's a lot of nuance to [TS]

  it which is making the whole thing a bit [TS]

  of a nightmare [TS]

  yeah it's a it's a bit confusing even [TS]

  just just reading through the the [TS]

  description of what they've changed on [TS]

  the website it's like oh okay you've [TS]

  raised the prices but with only one of [TS]

  the plans can you search inside of [TS]

  documents like isn't this the whole [TS]

  thing of which services like okay but [TS]

  right now I need to have the most [TS]

  expensive one to do that it just seems [TS]

  like I've seen a lot of people who are [TS]

  super angry at Evernote about this [TS]

  yeah i think the OCR is only on premium [TS]

  now but like the expensive one [TS]

  and if you want to download notes you [TS]

  have to have one of the paid ones is all [TS]

  it basically they had a feature set that [TS]

  was available to everyone and then they [TS]

  split it and then they split it again [TS]

  and then devices all right so then your [TS]

  product and sometimes it feels ten years [TS]

  old now this pricing thing is [TS]

  interesting because i think many people [TS]

  have had a feeling from the outside of [TS]

  what's going on Evernote the company has [TS]

  gone through some weird announcements [TS]

  over the past year if i remember [TS]

  correctly like what the CEO changed then [TS]

  they laid off a bunch of people I feel [TS]

  like I've been just been hearing odd [TS]

  news about Evernote for a year yeah yeah [TS]

  which makes you feel not super secure [TS]

  about [TS]

  out a product that is supposed to be [TS]

  keeping your off-board brain safe and [TS]

  synchronized and and searchable [TS]

  everywhere and it doesn't it doesn't [TS]

  make you feel good and it's also a [TS]

  company that seems to have been very [TS]

  very slow at making any kind of [TS]

  significant changes that that people [TS]

  want actually when we were in San [TS]

  Francisco we ended up driving past the [TS]

  headquarters of Evernote at 1.44 we were [TS]

  looking at the building and also get the [TS]

  most needed work chat [TS]

  yeah i believe i believe someone might [TS]

  have suggested to write do you know [TS]

  about work chat on a brick and really [TS]

  know which is kind of the feeling about [TS]

  how intrusive Evernote is about letting [TS]

  you know if they have worked at how many [TS]

  times do I have to close this [TS]

  notification why don't you just throw a [TS]

  brick through my window at this point [TS]

  but when we drove past it as with other [TS]

  companies but particularly with Evernote [TS]

  I looked at this huge building and again [TS]

  had the feeling of what to all of the [TS]

  people in there do i just i have no [TS]

  ability to understand how a building [TS]

  full of people equals the product that [TS]

  is Evernote and i will now tell you the [TS]

  reason why I originally had that bullet [TS]

  point listed as it is in the show notes [TS]

  because ok here is the selling point of [TS]

  Evernote save everything in this digital [TS]

  brain write this this little app can [TS]

  just serve as your memory [TS]

  this is what all of their branding and [TS]

  marketing is about the elephant never [TS]

  forgets right there icon is an elephant [TS]

  elephants never forget right this is [TS]

  this is fantastic okay great so i've [TS]

  been using everyone for a very very long [TS]

  time as you have and you saw a little [TS]

  while ago for one of our book club [TS]

  episodes that i have a system that I use [TS]

  with Evernote to make a record of all of [TS]

  the books that i read so here's a little [TS]

  work [TS]

  no that I've had for quite a while i [TS]

  read a book now I'm reading it on ibooks [TS]

  formerly on kindle but it's the same [TS]

  idea and so I make a bunch of highlights [TS]

  as i go through the book and sometimes I [TS]

  type little notes to myself it's you [TS]

  know active reading and just pulling out [TS]

  the parts that i think are important or [TS]

  that are interesting at the end of [TS]

  reading any particular book i take [TS]

  screenshots of all of the pages with [TS]

  highlights or notes on them and then I [TS]

  would make in Evernote a folder with the [TS]

  name of the book and I would dump all of [TS]

  those pages in there sometimes I would [TS]

  go through again and make like further [TS]

  annotations to future me and this is an [TS]

  extremely useful thing to do because [TS]

  like when we do the book shows for [TS]

  example i'm able to just pull up out [TS]

  here is all the pages from the book so [TS]

  i'm looking at only the relevant [TS]

  sections and the notes to myself and [TS]

  also super valuable is because Evernote [TS]

  does all this optical character [TS]

  recognition i can search through all of [TS]

  that stuff and what's really useful is [TS]

  that you can't possibly remember [TS]

  everything from ever every book that [TS]

  you've ever read but if i'm doing a [TS]

  video on some topic i can search for a [TS]

  couple of keywords related to that video [TS]

  topic and sometimes I would find a page [TS]

  of text from a book i read a while ago [TS]

  that had something interesting that was [TS]

  related to the topic that I'm working on [TS]

  now so it's it's this it has been this [TS]

  way for me for years to keep books that [TS]

  i have read in active memory and this is [TS]

  along with all of the other various [TS]

  notes and things that I'm just [TS]

  collecting regularly for videos and [TS]

  stuff so this is the process that I've [TS]

  been doing for quite a while and I [TS]

  really really deep into Evernote with [TS]

  this as you can quite imagine now about [TS]

  two months ago which is when i first put [TS]

  this bullet point in the document i went [TS]

  to go follow my little process as normal [TS]

  and i had finished a book I taken all [TS]

  the screenshots I thought okay great [TS]

  here we go time to make a new notebook [TS]

  and a time to save these pages into it [TS]

  and I press the press the new notebook [TS]

  button haha that's funny [TS]

  nothing happens nothing happens when I [TS]

  press the new notebook button so i tried [TS]

  on a different device press the new [TS]

  notebook button nothing happens huh [TS]

  how interesting i opened up alternate [TS]

  which is that lovely additional [TS]

  interface to evernote and the new [TS]

  notebook button is grayed out I can't [TS]

  even click it [TS]

  well gee that's strange and then it [TS]

  dawns on me i do a google search for [TS]

  Evernote notebook limit and sure enough [TS]

  well sure enough they only allow you to [TS]

  have 250 notebooks why that is what I [TS]

  want to know why why Evernote isn't this [TS]

  your whole business is to remember all [TS]

  the things why why on earth would you [TS]

  ever limit the number of notebooks that [TS]

  a person can have [TS]

  why would you do this you have a whole [TS]

  building filled with people you have [TS]

  servers you have monthly revenue [TS]

  why on earth would you ever limit this [TS]

  this is what your business does this is [TS]

  your selling point but no somewhere in [TS]

  summer Rae some dude was like that [TS]

  250 that's enough hard-coded limit right [TS]

  and it's not even like 256 or something [TS]

  so like oh maybe i'm running into a bug [TS]

  that nobody just considered but they ran [TS]

  out of space in there integer now [TS]

  someone just decided there's 250 and [TS]

  even better [TS]

  okay even better Mike I'm googling [TS]

  around this like I cannot believe this [TS]

  but then I find out there is a solution [TS]

  don't worry don't worry you can archive [TS]

  some of your notebooks to get back space [TS]

  so I know you can take a whole section [TS]

  you can archive a bunch of notebooks [TS]

  oh that sounds great what happens when I [TS]

  archive a notebook [TS]

  oh don't worry it's still there it just [TS]

  won't show up in search and it won't [TS]

  sync on anything [TS]

  great thanks so how do you get it you [TS]

  can manually go to like an archive [TS]

  section to manually go look through [TS]

  everything but i will remind you the [TS]

  whole purpose of the way you store [TS]

  things in Evernote is to be able to [TS]

  search for things not to be able to [TS]

  cattle [TS]

  rise everything an absolutely perfect [TS]

  way and it's just like you know i I've [TS]

  been feeling of been feeling vaguely [TS]

  irritated with a whole bunch of minor [TS]

  things in Evernote for a very long time [TS]

  not least of which is how awful their [TS]

  app is to use on ipad but I've been [TS]

  living with it forever because of the ok [TS]

  well there's there's just this debt that [TS]

  I have but like Evernote is one of the [TS]

  only remaining programs where I will [TS]

  prefer to use it on the computer simply [TS]

  because using on the ipad is so awful [TS]

  but again it's like it's a building full [TS]

  of people like why haven't you been able [TS]

  to update your ipad app to be usable on [TS]

  I don't know an ipad for anyone who's [TS]

  ever used this for 10 seconds like has [TS]

  anybody ever used this program on an [TS]

  iPad Evernote what are you doing with [TS]

  those hundreds of people or whatever [TS]

  it's it's so infuriating but I've been [TS]

  living with all of this stuff for a [TS]

  while just kind of like girl I whatever [TS]

  Evernote but you got me because I have [TS]

  literally over 3,000 individual notes in [TS]

  Evernote and there really is nobody else [TS]

  to tell us what they do in the way that [TS]

  won't do it [TS]

  yeah I've been living with it for ages [TS]

  like you have a hard-coded limits that i [TS]

  have just run up against and there is [TS]

  nothing that I can do thanks a lot into [TS]

  it feels like it's just a gigantic [TS]

  middle finger for being a user over a [TS]

  long period of time like that that's [TS]

  that's just what it feels like a guess [TS]

  what when your when your technical debt [TS]

  is is too high [TS]

  like when you're just when you're into [TS]

  this far far too much and there's no [TS]

  turning back [TS]

  we're going to show you that we have an [TS]

  arbitrary limit for no good reason look [TS]

  great thanks thanks Evernote really [TS]

  appreciate that one so frustrating [TS]

  so what are you gonna do I don't know [TS]

  what I'm gonna do [TS]

  I mean if the answer is for the past [TS]

  couple months I've been just kind of [TS]

  like not saving notes because i don't i [TS]

  don't have a good solution right but [TS]

  this is not a good solution either I i [TS]

  have i have tried to look into some of [TS]

  the alternatives and the only one which [TS]

  even comes remotely close to being able [TS]

  to replace Evernote is Microsoft's one [TS]

  note that this is the only program out [TS]

  there that is sort of close to being [TS]

  able to do whatever no does right yeah [TS]

  because they do OCR [TS]

  aldo name that was my main things like [TS]

  do they do OCR because the OCR is a [TS]

  totally killer feature OCR is the [TS]

  optical character recognition so i can [TS]

  save an image like for example a [TS]

  screenshot of a bunch of texts from a [TS]

  book or i can I have tons of like [TS]

  infographics and just a huge number of [TS]

  images that i can save and when I search [TS]

  for stuff [TS]

  OCR the optical character recognition [TS]

  will recognize those actual words and i [TS]

  have to say evernotes OCR is very [TS]

  impressive again is pulled up stuff in [TS]

  the back of photos that I would never [TS]

  notice would like there's a little thing [TS]

  written on a sign or something like it's [TS]

  it's very very good [TS]

  it's also why okay great i can rely on [TS]

  this and so for a while I don't think [TS]

  microsoft onenote had a majority are but [TS]

  they have added since I checked last but [TS]

  the problem with OneNote is their whole [TS]

  structure right there whole layout is is [TS]

  not dislike their hierarchy is basically [TS]

  you can have a notebook and that [TS]

  notebook can have a bunch of tabs in it [TS]

  as opposed to evernote which allows you [TS]

  to have like an arbitrary number of [TS]

  hierarchical notebooks [TS]

  so you can have a notebook that contains [TS]

  a hundred notebooks and so for example [TS]

  like i have a notebook which is just [TS]

  called book notes and within that are a [TS]

  bunch of other notebooks each for each [TS]

  individual book but the OneNote metaphor [TS]

  is much more like you you have a [TS]

  notebook and that notebook has a bunch [TS]

  of tabs on the top kind of like you're [TS]

  going to have browser windows and let me [TS]

  tell you tabs on the top does not scale [TS]

  when you want to have a hundred of them [TS]

  i clearly in one notes design conception [TS]

  they were kind of thinking that no [TS]

  notebook will ever have more than a you [TS]

  know maybe half a dozen tabs in it it's [TS]

  just not designed to work like that so [TS]

  OneNote is just stay [TS]

  structurally unacceptable plus their [TS]

  icon is so Microsoft and purple it's [TS]

  really here sorry 10 teams it's really [TS]

  ugly had that they have an interesting [TS]

  design language do you think some of the [TS]

  structural stuff is just because you're [TS]

  too baked in your mind to the way of [TS]

  networks i have been trying to think [TS]

  about how to make this work and I am i [TS]

  am not in any way devoted to the way [TS]

  Evernote lays stuff out [TS]

  it is simply a question of how can I [TS]

  have a way that sorts of things like I [TS]

  want to corral all of my book notes into [TS]

  a separate section but also be able to [TS]

  access any of them at any point in time [TS]

  and I want to be able to group all of my [TS]

  projects in process together like in one [TS]

  little place and I want to group [TS]

  together all of my future projects [TS]

  together all in one place I when you [TS]

  have a large number of notebooks and I [TS]

  don't see any way around that you need [TS]

  some structure that is on top of like [TS]

  the notebook level you need to be able [TS]

  to group them together in a reasonable [TS]

  way but the thing is i I just I i think [TS]

  what is going to have to happen is that [TS]

  I'm just going to have to move over to [TS]

  OneNote and just deal with it as best I [TS]

  can because my current situation of [TS]

  presenting Evernote but still being a [TS]

  premium user is the worst of everything [TS]

  it's like shaking my fist at Evernote [TS]

  not using it but i'm still paying for [TS]

  their service and like now they've done [TS]

  a price increase so potentially paying [TS]

  more like well this is dumb like one of [TS]

  these things has to give and self I [TS]

  actual plan is Microsoft's does have a [TS]

  little program that will let you import [TS]

  an Evernote database but of course it [TS]

  only runs on a windows computer they [TS]

  didn't make one for Mac thanks guys [TS]

  so I was thinking well i guess i don't [TS]

  know how i'm going to use this and then [TS]

  I remembered oh my father has a windows [TS]

  computer so i think when I visit my [TS]

  family for part two this summer just [TS]

  can't go on to my dads [TS]

  computer install my Evernote let it [TS]

  download all 3,000 notes install one [TS]

  note and then my dad's windows laptop [TS]

  run this program which should be able to [TS]

  import everything from Evernote in 21 [TS]

  notes like I think that's I think that's [TS]

  just what's going to have to happen [TS]

  because i can't i can't think of any [TS]

  other tool or or solution for this so [TS]

  this doesn't necessarily help with this [TS]

  problem but it is just worth noting [TS]

  apples notes app on the Mac will import [TS]

  Evernote database [TS]

  well it interesting out I'm too scared [TS]

  to do this because I have literally no [TS]

  idea what will happen but yeah let's do [TS]

  it [TS]

  it's also interesting because notes has [TS]

  a flat hierarchy of folders it doesn't [TS]

  like folders and folders just like what [TS]

  are you gonna do with the notebooks and [TS]

  notebooks importer it's interesting [TS]

  interesting thing to find out exactly [TS]

  what I don't want any part of it but it [TS]

  will do it i'm feeling like i want to [TS]

  move away from Evernote now as well this [TS]

  isn't like a wake up for me or it's like [TS]

  I use it for just one thing and I don't [TS]

  even really need to do that anymore [TS]

  basically i use Evernote now for travel [TS]

  stuff so when i get the emails of [TS]

  confirmation things I send them to [TS]

  evernote and I know that there are a [TS]

  bunch of apps that are specifically [TS]

  built for this purpose stuff like trip [TS]

  and things like that but ever know it's [TS]

  just been always what I use because it's [TS]

  so simple and i know i can have [TS]

  everything downloaded and it's there and [TS]

  i've used in forever [TS]

  who but for my next upcoming trip to [TS]

  memphis I'm trying out something [TS]

  different and hoping that it will be the [TS]

  a better solution for me I'm basically [TS]

  just using Apple notes so i have been [TS]

  previously more recently writing out [TS]

  just a simple text note with some [TS]

  information in it like basic flight [TS]

  information and confirmation numbers [TS]

  hotel addresses like that so that's just [TS]

  there when I need it but what I have [TS]

  realized i can do from Stephen on [TS]

  connected recommend this to me i [TS]

  completely forgot you could do this is [TS]

  save pdfs into apple notes so now when i [TS]

  get confirmation emails of trips and [TS]

  hotel bookings [TS]

  stuff like that i use my email [TS]

  application a man which can take an [TS]

  email and turn it into a PDF and then i [TS]

  just opened up in apple notes and append [TS]

  it to the travel note that i started so [TS]

  now i have a note which has all of the [TS]

  basic text information and a bunch of [TS]

  pdfs down at the bottom and I think this [TS]

  is probably going to be the solution for [TS]

  me going forward i'm going to try out [TS]

  one trip if it works flawlessly is like [TS]

  pretty much expected well I'm i think i [TS]

  might just download my evident [TS]

  information and then kind of cancel my [TS]

  premium plan [TS]

  whoo yeah that sounds like that's [TS]

  probably the reasonable thing for you to [TS]

  do for what i'm using it for I think it [TS]

  makes the most sense because it is [TS]

  literally all i do have ever know now is [TS]

  just email and travel stuff and there [TS]

  are a bunch of specifically purpose [TS]

  tools that do this better i've been told [TS]

  but also i just want to use notes [TS]

  because notes has kind of become my [TS]

  brain now who that is now my off-board [TS]

  brain not not even know anymore [TS]

  yeah and I wonder how many people are in [TS]

  a similar situation to you where the [TS]

  price raised in Evernote reminds them [TS]

  that they basically don't use Evernote [TS]

  anymore and it is time to cancel i think [TS]

  i'm paying something like five or six [TS]

  pounds a month for Evernote and it's not [TS]

  a lot of money but i guess it is if i'm [TS]

  not using it [TS]

  yeah it does you might as well cancel it [TS]

  if you're essentially using it to just [TS]

  keep track of a single thing that like [TS]

  at this point the only reason I'm paying [TS]

  for is because they're limiting the free [TS]

  account to two devices because i don't [TS]

  use any of the other features right so [TS]

  that's just when a company does [TS]

  something like raise the prices i think [TS]

  that presumption is they need more money [TS]

  think that's probably why they're [TS]

  raising the prices and and that to me [TS]

  just it seems to be adding to the [TS]

  Evernote tale of woe with shrinking the [TS]

  company and then also still needing more [TS]

  money and now with with the somewhat [TS]

  confusing upgrade structure i wouldn't [TS]

  be surprised if Evernote finds itself [TS]

  with [TS]

  fewer paying customers and fewer revenue [TS]

  after this price change like I just keep [TS]

  wondering what's going to happen on iOS [TS]

  because it's something like I haven't [TS]

  heard anything about these this price [TS]

  change but sooner or later something's [TS]

  going to have to happen and i'd be [TS]

  willing to bet that with all of the [TS]

  improvements that Apple has made two [TS]

  notes which you know everybody seems to [TS]

  love and even though i use notes in a [TS]

  very minimal way I can tell it it's way [TS]

  better [TS]

  like I have a hard time imagining who is [TS]

  the Evernote user that couldn't get away [TS]

  with using notes I think that's very [TS]

  very few people and when facing the [TS]

  option of do you want to pay more for [TS]

  Evernote in this complicated structure [TS]

  or do you just want to use notes for [TS]

  free [TS]

  I think it [TS]

  I think it [TS]

  this point this year notes is is good [TS]

  enough for almost everybody who probably [TS]

  use Evernote yep and and so that that to [TS]

  me adds to this feeling of this is an [TS]

  elephant standing on a sinking ship from [TS]

  which all of the rats are fleeing that's [TS]

  Evernote release it feels like I'm sorry [TS]

  if you listen to this any work at [TS]

  Evernote but that's that's the [TS]

  impression from the outside like one of [TS]

  the great things about Evernote is the [TS]

  fact that it's everywhere like that is [TS]

  one of its great things is on all [TS]

  devices on all platforms so you know [TS]

  you're going to get it where you are [TS]

  that is like one of its best features [TS]

  who so like you know if i have opened my [TS]

  android phone ever know is there and my [TS]

  notes of there right there are very few [TS]

  applications that are in as many places [TS]

  as evident but in the same way and I [TS]

  think that's been part of their undoing [TS]

  because they've wasted time and effort [TS]

  on making things like a pebble app that [TS]

  doesn't seem like a good use of [TS]

  developer time no I mean and look [TS]

  fundamentally one of the things that is [TS]

  really upsetting about this is this to [TS]

  device limit is not friendly to those [TS]

  who have come around to live the malt [TS]

  ipad lifestyle right yeah sure that is [TS]

  that's the real sticking point for the [TS]

  cortex audience there's no way that mean [TS]

  you could use the free account because [TS]

  the mall typepad lifestyle dictates at [TS]

  least to iOS devices unacceptable [TS]

  well these two if you don't iOS device [TS]

  is going to be 3 because everybody needs [TS]

  a phone exactly you have two ipads [TS]

  actually now so for all the Republic or [TS]

  Texians who are living the righteous [TS]

  multi ipad lifestyle Evernote free [TS]

  account is totally unacceptable and i'll [TS]

  look there's notes just sitting there [TS]

  getting better every year waiting for [TS]

  you to check it out [TS]

  I think I think that's going to happen [TS]

  so I mean my feeling is boy I sure would [TS]

  love it if Evernote raise the 250 limits [TS]

  plot that the feeling is really one of [TS]

  slow development plus weirdness about [TS]

  the company plus increasing prices that [TS]

  I suspect won't actually help all of [TS]

  this equals [TS]

  it's time to go like it's it's time to [TS]

  find another way to do this hashtag [TS]

  multi-path lifestyle they upgrade got to [TS]

  get that in there today we are also [TS]

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  check it out today and you'll be the [TS]

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  to kingdom com / cortex for a 14-day [TS]

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  code cortex check out you get twenty [TS]

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  supporting this show thank you so much [TS]

  to paint them for their support of [TS]

  cortex and really am great i would like [TS]

  to do one ass cortex today logo but it's [TS]

  so it's a long one [TS]

  it's a good one mmm say you'll have to [TS]

  bear with me for a moment because i [TS]

  think it is important to paint the [TS]

  picture of guide ghost on the reddit ok [TS]

  alright alright you give you a little [TS]

  leeway here okay but this better be good [TS]

  ok so it's from guide ghost and they say [TS]

  I've been working on my side project for [TS]

  long enough that I feel that my primary [TS]

  job is just taking too much of my time i [TS]

  often wake up put in a solid pomodoro or [TS]

  two of progress on my side project but [TS]

  then just as I'm feeling great and I'm [TS]

  feeling like a bride on track with it i [TS]

  have to completely derail my progress [TS]

  and go to work my side project is not [TS]

  yet making money and I feel like it's [TS]

  gonna be hard to get it to that point [TS]

  without a stretch of a few months of fun [TS]

  interrupted full-time work i liked out [TS]

  in the career that I chose in the given [TS]

  city that I work in that there's a ton [TS]

  of demand for my services are all times [TS]

  so I can kind of do my own teaching [TS]

  holiday schedule thing work for a [TS]

  stretch quit for a few months then find [TS]

  a new job [TS]

  the obvious consequence is having a [TS]

  bunch of one year students on your [TS]

  resume which could make future employers [TS]

  weary and it's difficult to explain to [TS]

  somebody why you've done this I guess I [TS]

  might as well continue burning my career [TS]

  to the ground anyway right it's useless [TS]

  when I want to make it as a [TS]

  self-employed person later right [TS]

  the TLDR of this is how many times can [TS]

  one quit their job and get a new one [TS]

  before rendering themselves outwardly [TS]

  unemployable this is super tricky [TS]

  hmm so when I left my employment I had [TS]

  no solid backup plan [TS]

  I was not allowing myself to think this [TS]

  isn't going to work [TS]

  you're going to need to go get a job [TS]

  where you're going to need to go back [TS]

  right [TS]

  like when I left it was just like that's [TS]

  it I never left with the idea of like [TS]

  put a few months and get a new job and [TS]

  before that as well people knew what I [TS]

  did outside but I got on my own job like [TS]

  it wasn't issues like people knew what I [TS]

  was doing on the side right when I work [TS]

  for the bank they were just like you do [TS]

  that thing but i was already there so it [TS]

  wasn't a problem [TS]

  I just make sure I just got on my job [TS]

  right there was an issue [TS]

  but I can imagine this scenario being [TS]

  tough on an employer coming in and [TS]

  saying like I do this thing on the [TS]

  outside [TS]

  I've been spending some time away doing [TS]

  this thing like how would you know if [TS]

  this person is gonna bother sticking [TS]

  around especially if like us or CV that [TS]

  was like one year Michael four-month gap [TS]

  then another place for a year and a four [TS]

  month gap you would look at it and [TS]

  probably think this person is going to [TS]

  leave me after a year like I know if I'm [TS]

  just employing someone saw that cv i [TS]

  think that's how I would look at it and [TS]

  and then once you're inside a company is [TS]

  fine because long as you're doing your [TS]

  work [TS]

  most companies don't care what you do on [TS]

  the side but trying to get employed by [TS]

  someone with a cv like that I think [TS]

  might be a bit difficult [TS]

  hmm that is is very tricky [TS]

  it's also it's also interesting because [TS]

  so i basically did this when I was [TS]

  trying to do anything other than [TS]

  teaching on the side so I mean I've you [TS]

  know I worked as a teacher depending on [TS]

  how you want to count like six or seven [TS]

  years but I had a year gap that [TS]

  essentially in the in the middle ish and [TS]

  is part of that so I worked at that one [TS]

  of my first schools for about four years [TS]

  and then I I quit teaching for a year [TS]

  and then came back to teaching at the [TS]

  end of that year i think that's a little [TS]

  more palatable right like you left to do [TS]

  a thing the thing didn't work out [TS]

  I'm now coming back like that one time [TS]

  that you do that I think that's ok but [TS]

  at a strain of that I think is difficult [TS]

  yeah that's that's the that's the [TS]

  problem and also just to be clear I was [TS]

  not forthcoming about the fact that i [TS]

  had left to go do a thing for its real [TS]

  vague whatever doing for that year in [TS]

  between teaching why that feels like a [TS]

  bad idea [TS]

  well I mean this is this to go to the [TS]

  the questioners thing here this goes to [TS]

  the point of [TS]

  the riskiness of doing something like [TS]

  this is directly proportional to just [TS]

  how in demand is your job right just how [TS]

  in demand is your particular set of [TS]

  skills and my view on this [TS]

  I mean I know we sort of took different [TS]

  tax but no one at any of the schools [TS]

  that i worked at ever had any idea that [TS]

  I was doing anything on the side ever [TS]

  and and that was very intentional i [TS]

  thought no good can come of this and I [TS]

  just kept my mouth shut about everything [TS]

  that I was doing on the side was like [TS]

  what are you doing this weekend oh [TS]

  nothing i guess i said i think i said is [TS]

  no showing the past my mouth would have [TS]

  been shot but I got the job in marketing [TS]

  because I proved that I was able to do [TS]

  something creative like I had no choice [TS]

  you you were leveraging it was a [TS]

  different situation right you were you [TS]

  were leveraging it to advance your [TS]

  career that's different whereas I think [TS]

  to most employers excited projects [TS]

  unless like in your situation they can [TS]

  see how it would directly benefit them [TS]

  they're not gonna want to hear not this [TS]

  because it is splitting up you're [TS]

  working brain [TS]

  yeah it's letting up you're working [TS]

  brain they're not going to like it and [TS]

  like guide ghost is doing as well if [TS]

  you're if you're really serious about it [TS]

  the only way to make real progress is to [TS]

  do it before you go to your actual just [TS]

  got up which again is what i did like [TS]

  putting in a couple hours of work on the [TS]

  things that I really cared about it like [TS]

  oh I get some off to work now [TS]

  oh yeah after I've given up the best [TS]

  part of my brain that's why i never [TS]

  understood the morning part it doesn't [TS]

  make the like working on this stuff in [TS]

  the mornings never made sense to me why [TS]

  you did it why ghost did it because you [TS]

  don't you have a hard stop time like [TS]

  with the way i did it i will just work [TS]

  into my body shut down and that could be [TS]

  many hours I don't work for me [TS]

  yeah this is this is again the [TS]

  difference between people and when their [TS]

  optimal work times are right and and and [TS]

  figuring that out [TS]

  butBut so to get back to the main point [TS]

  i think that i was able to be a bit more [TS]

  vague about precisely what i had been [TS]

  doing during that time I mean that and I [TS]

  also liked the story happened to work [TS]

  out very well which was i was spending [TS]

  time with family in Hawaii since I guess [TS]

  what people don't really question that [TS]

  right because everybody's like oh man if [TS]

  I could live in Hawaii for a long time I [TS]

  totally working you dude [TS]

  yeah exactly right like school before [TS]

  were you doing then go spend time with [TS]

  family like not working really hard to [TS]

  make sure i wasn't in this exact [TS]

  position now where are we interviewing [TS]

  for a job here i am [TS]

  yeah exactly it's probably exactly like [TS]

  what I failed in my endeavors and so [TS]

  this is why we're having this [TS]

  conversation that you don't put that on [TS]

  the resume this is not a good thing to [TS]

  do but I I again I think people were not [TS]

  super inquisitive because my job was a [TS]

  physics teacher right and if they're [TS]

  sick this one thing that's great about [TS]

  being a physics teacher is that the job [TS]

  is in incredible demand and so I at any [TS]

  interview I was a sound especially able [TS]

  to get a job as long as i did a pretty [TS]

  good job on the actual interview itself [TS]

  so it was just like it was kind of a [TS]

  no-brainer [TS]

  unless you walk out on a completely [TS]

  vague and shady about wanting to work in [TS]

  a place right that's the only time it [TS]

  would come back to bite you right yeah [TS]

  when you're being an idiot who doesn't [TS]

  know what's happening got this is the [TS]

  good guy got to think about it more on [TS]

  past me [TS]

  but anyway so like I think that this is [TS]

  my feeling with guide ghosts here is [TS]

  there's two there's two things here one [TS]

  of which is is we don't know the details [TS]

  about what the side project is but I [TS]

  find it's a little concerning to me that [TS]

  whatever it is is not already earning [TS]

  money [TS]

  yeah if it's not making money but you [TS]

  think it can after a few months of work [TS]

  before making a decision like this i [TS]

  would recommend that you burn the candle [TS]

  at both ends and make a little bit of [TS]

  money first because if you can't make a [TS]

  little bit of money when you're [TS]

  completely overworking yourself [TS]

  unfortunately [TS]

  I would be surprised that you would make [TS]

  any money if you put all your time into [TS]

  it like what is this thing that you [TS]

  believe will take a couple of months and [TS]

  then you'll be golden [TS]

  I don't know about that ya know I no [TS]

  idea i mean it's possible that it's a [TS]

  thing ok let's just say it's possible to [TS]

  things like developing an app for [TS]

  example right that you can put up on the [TS]

  store until until it is done [TS]

  however however if it's if it's [TS]

  something like that i really do think [TS]

  that the the business idea of a minimum [TS]

  viable product is something to seriously [TS]

  consider here [TS]

  yeah and it's like what is the smallest [TS]

  version of this thing that someone might [TS]

  give you some money for and if if [TS]

  there's no if there's no version of that [TS]

  ultimately this to me feels like a hell [TS]

  of a gamble and so what when I left [TS]

  teaching the first time to attempt to [TS]

  spin up one of my older projects which [TS]

  which didn't work i was already making a [TS]

  decent amount of money from the project [TS]

  before I quit teaching the first time [TS]

  and the only question was can I spin [TS]

  this up into a full-time living over the [TS]

  next many months the answer to that [TS]

  turned out to be no this is very very [TS]

  frustrating perhaps one of the most [TS]

  frustrating periods in my life but at [TS]

  the very least I had an indication that [TS]

  there is some level of market demand for [TS]

  the thing that I'm doing and the only [TS]

  question is can I just triple this in [TS]

  size which i think is a very very [TS]

  different question from I have no income [TS]

  from this thing now can i make it into a [TS]

  full time living in the space of of [TS]

  several months the other thing that is a [TS]

  little bit concerning is I don't know [TS]

  what the intended schedule here is but [TS]

  if I mean what my gut feeling here is it [TS]

  would be better to take a a longer break [TS]

  than to take a series of [TS]

  long ish but inconvenient breaks to [TS]

  employers I i don't know if it is [TS]

  practical to try to save up enough to [TS]

  say have a six-month break instead of [TS]

  doing to three-month breaks I i don't i [TS]

  don't know if that is possible given the [TS]

  situation but i think that to the main [TS]

  question about how many times can you do [TS]

  this before employers start to worry [TS]

  the best way to mitigate that to me [TS]

  would would seem to be try to take a [TS]

  longer break and and then come back to a [TS]

  job that is in high demand instead of [TS]

  switching employers more frequently for [TS]

  shorter breaks again it's a it's a [TS]

  little difficult to provide advice [TS]

  without specifics about what is the job [TS]

  because I could see some jobs where it [TS]

  wouldn't matter so much but i'm i'm [TS]

  presuming that all employers would like [TS]

  you say not like a series of breaks [TS]

  after quitting jobs after eight months [TS]

  to then not work three months or or [TS]

  something along those lines because one [TS]

  of the things if you're working in a [TS]

  team and the person who runs that team [TS]

  that manages you they don't care feel [TS]

  loyal to the company right in most [TS]

  instances if it's a big company going to [TS]

  work for but they just don't want to [TS]

  have to go through this hiring process [TS]

  again in seven or eight months time egg [TS]

  exactly speaking as someone going [TS]

  through the hiring process of course you [TS]

  i would like to do it as little as [TS]

  possible [TS]

  what sort of the idea of loyalty is [TS]

  sometimes just loyal to the team right [TS]

  and you know you're not going to leave [TS]

  the manager in the lunch after six or [TS]

  seven months because you've you've [TS]

  really got to go out and work on your [TS]

  passion project for a while which leads [TS]

  me to ask the question of guide ghost [TS]

  wouldn't it be better to just try and do [TS]

  contract work rather than getting for [TS]

  time positions and companies [TS]

  yeah that's an excellent point that if [TS]

  there is a version of this work which is [TS]

  contractible that seems like the way [TS]

  better option as well so like my advice [TS]

  would be Paul's the passion project spin [TS]

  up a contracting business find some [TS]

  contracting work and then you will be [TS]

  ready to set your own schedule for as [TS]

  long [TS]

  you want that's what I think this person [TS]

  should do i would say that my primary [TS]

  feeling still is try to make any amount [TS]

  of money even if it is small with the [TS]

  side project before doing anything else [TS]

  oh yeah you go to do that before you do [TS]

  anything else you need to know that what [TS]

  you're doing is something of a people [TS]

  want like I'm sure you believe it's a [TS]

  good idea i'm sure it's a good idea but [TS]

  it doesn't mean people want to or need [TS]

  it [TS]

  yeah and there there's an interesting [TS]

  feeling which is earning some money from [TS]

  a thing that you have done for the first [TS]

  time even if it is a trivial amount of [TS]

  money it is i put that but that simple [TS]

  barrier to get over that a person [TS]

  somewhere has handed you dollars for a [TS]

  thing like that is a a bigger barrier [TS]

  than you might think it is and it's also [TS]

  just such a great confirmation for you [TS]

  that yes like somewhere in the market a [TS]

  person has value for this because as [TS]

  much as you you might want to just ask [TS]

  people you can't really trust people's [TS]

  answers if you're just asking them if [TS]

  these if you say what do you think about [TS]

  this thing people just want to be polite [TS]

  and nice and they'll say oh yeah that [TS]

  sounds like a great idea or if you ask [TS]

  them would you buy this thing people [TS]

  will say sure of course I'll buy that [TS]

  thing but if you followed up with [TS]

  immediately with will you give me five [TS]

  dollars for this thing right now you'd [TS]

  be surprised like people will just [TS]

  change immediately [TS]

  oh no i won't actually keep you money [TS]

  for now I was just saying that to be [TS]

  nice and so I think that's partly why [TS]

  it's very important to learn something [TS]

  from the side project first as as a test [TS]

  and as a confirmation that you are on [TS]

  the right path the absolute amount [TS]

  doesn't matter but just getting [TS]

  something from someone who doesn't know [TS]

  you really does [TS]

  good luck to you good luck ghost guide [TS]

  good luck and i have to say Mike [TS]

  mhm that was a good question are you are [TS]

  happy to have that was it wasn't it was [TS]

  long [TS]

  there was a lot to it but i think it was [TS]

  worth it in is like I I think so as well [TS]

  as little little worried when you're [TS]

  pitching this is a question I thought [TS]

  I'm gonna be out here is Mike with a [TS]

  long thing but someone someone was [TS]

  laying out their situation and it was a [TS]

  good question [TS]

  so it was worth it so i give you I'll [TS]

  give you a thumbs up on that my kiss [TS]

  I give you a thumbs up on that my [TS]

  collaborated ghost pepper on this one if [TS]

  you have any ask cortex especially maybe [TS]

  if they're of this kind of nature you [TS]

  know i would hope that we might be able [TS]

  to help with some advice I would say [TS]

  just write it up [TS]

  tweet at me with the hashtag ask attacks [TS]

  and we'll see them they go into a [TS]

  document we're going to put them in the [TS]

  reddit you can do that tag me in it and [TS]

  hopefully I'll see it i don't have tag [TS]

  me in it is correct vernacular for read [TS]

  it but that's what I'm going to say [TS]

  anyway we're gonna mention your username [TS]

  there you go mention my username on the [TS]

  redder and a look at you maybe get your [TS]

  question on the show we're helping [TS]

  people here grey though yeah [TS]

  yes it maybe it's time for our second [TS]

  spin-off sure care tex we're helping [TS]

  people get x is it [TS]

  no I do not approve of that name for [TS]

  tech decks now building an empire [TS]

  without a an empire with limits the [TS]

  limits are my cat named stuff [TS]