Cortex

Cortex 28: Formalizing and Systematizing

 

  so I just got back very recently from a [TS]

  trip to Atlanta as part of the pan [TS]

  addict and there was something very [TS]

  different about this year's trip to last [TS]

  year's trip and this year's trip was [TS]

  very different because I met lots of [TS]

  cortex pants a people who had so many [TS]

  people didn't happen last year that came [TS]

  up to us and said that they found out [TS]

  about the panic because of cortex and I [TS]

  know cortex wasn't around the first time [TS]

  but I didn't have time before like all [TS]

  we found out about panic because of X [TS]

  show though there are lots of people [TS]

  that listen to cortex and then went over [TS]

  and and realize the beauty of the pen [TS]

  life and there were i saw i think at [TS]

  least three cortex related shirts blue [TS]

  very nice including the first gray [TS]

  hurley shirt which was amazing how it [TS]

  got there in time so on the first day of [TS]

  the show and like so basically there was [TS]

  I was helping out Brad and his company [TS]

  knocking selling their pain cases like [TS]

  it was like a tradeshow type thing you'd [TS]

  call it and I saw somebody walk in to [TS]

  the room and they had a great early show [TS]

  on and I i basically vaulted the table [TS]

  and lady's name was andrea and she told [TS]

  me that she was watching like the [TS]

  tracking and she was it just arrived [TS]

  before they were going to be leaving for [TS]

  the flight because she like really [TS]

  wanted it to arrive because it was going [TS]

  to be arriving on the same day right and [TS]

  yeah I was over the moon is the first [TS]

  one I'd even seen because mine hadn't [TS]

  arrived yet [TS]

  that's fantastic and it was it was great [TS]

  and I saw a cup i saw i think at least [TS]

  two monkey brain shirts and see greater [TS]

  whole spectrum representing at the show [TS]

  so it was it was pretty awesome and it [TS]

  was really nice to to meet people that [TS]

  found out about the panic from from [TS]

  cortex that that was a real nice little [TS]

  thing that happened that's one of those [TS]

  things where if you're listening to us [TS]

  talking right now [TS]

  you already know if your app in person [TS]

  yeah and then you're probably super [TS]

  excited to discover that there is a [TS]

  podcast entirely devoted to your [TS]

  obsession so go check out the pan addict [TS]

  this the first I'm hearing about it if [TS]

  you know your pen person like this is [TS]

  this is for you this is what's great [TS]

  about the internet like there's [TS]

  something for everyone [TS]

  and Mike just happens to be part of the [TS]

  pen nerd Kingdom today I realized the [TS]

  impact that you and the show have had on [TS]

  the way that I work i learned a very [TS]

  valuable lesson today [TS]

  oh where did you learn so i have [TS]

  recently switched over to using a [TS]

  different accounting software I'm using [TS]

  one of those online accounting things [TS]

  that like pulls in your transactions and [TS]

  you reconcile and stuff as opposed to [TS]

  what i was doing previously which was [TS]

  entering manually all my transactions [TS]

  into my accounts own system right right [TS]

  so I moved over to the online system [TS]

  because it looked like it was easier you [TS]

  just it pulls in the transactions for [TS]

  you and then you have to just have a few [TS]

  buttons to say what's what but i have [TS]

  had some problems with this in that [TS]

  there i cannot get the the balances to [TS]

  match up [TS]

  who so there is a discrepancy between [TS]

  transactions being pulled in and what my [TS]

  bank says right and I could try to work [TS]

  out and I couldn't work it out and sat [TS]

  down today I was like put roll up my [TS]

  sleeves and was like today is the day [TS]

  where i find this error i started [TS]

  working on it it got worse [TS]

  uh-huh and I thought I know what I'll do [TS]

  I open mail email my accountant was like [TS]

  how much money you need to give you to [TS]

  fix this and I was like this is what [TS]

  gray has done for me i was just looking [TS]

  I have this problem is like I can't do [TS]

  it like what do I need to do to get you [TS]

  to do it and he's like semi all this [TS]

  documentation so I sent him a bunch of [TS]

  stuff and now hopefully there are people [TS]

  somewhere working on this problem for me [TS]

  and they're gonna fix it for me it's a [TS]

  nice relief isn't it it's amazing i am [TS]

  doomed [TS]

  I feel so much better and I even checked [TS]

  off in OmniFocus fix the problems like [TS]

  it's going to be fixed now I really need [TS]

  to have to worry about it from my [TS]

  perspective it's fixed it's fixed enough [TS]

  it's someone else's problem now [TS]

  yeah this is a we talked about this [TS]

  awhile back but but definitely the [TS]

  advice of bring on an accountant as soon [TS]

  as you can is something that everybody [TS]

  should follow it was one of the first [TS]

  things that I did when I when I set up [TS]

  the company i'm not even before I was [TS]

  fully self employed and just as soon as [TS]

  I set up this thing that was meant to be [TS]

  serious i was like i just got an account [TS]

  straightaway but now it's like I just [TS]

  don't want to deal with anything related [TS]

  to this stuff so if somebody could just [TS]

  do it for me that'd be great and once [TS]

  they fix this problem we're gonna be [TS]

  like how much money would it cost for [TS]

  this to be done every month for me [TS]

  yeah like that I never touch this my [TS]

  current situation with my accountants is [TS]

  that I used to think oh how can people [TS]

  live like this but now I'm one of these [TS]

  people which is like okay I since I have [TS]

  to do some money transfers with my [TS]

  business like I'm aware of the bank [TS]

  balances in a vague way but I do know [TS]

  accounting at all until the end of the [TS]

  year and it's like here you go guys [TS]

  enjoy the last 12 months of my bank [TS]

  statements and this dropbox folder [TS]

  called receipts that I've been saving [TS]

  random stuff into I have the same one [TS]

  right over the course of an entire year [TS]

  right all unlabeled our underlord hit in [TS]

  any way is like you know what I know [TS]

  this is going to cost a small fortune to [TS]

  do but you know what [TS]

  here you go guys like I what we will [TS]

  this is how commerce works like I don't [TS]

  want to do with thing i will pay you to [TS]

  do the thing the value of my time to not [TS]

  do the thing is greater than the amount [TS]

  that i am paying you so like everybody [TS]

  wins [TS]

  but I you know years ago me would have [TS]

  been appalled to see this folder called [TS]

  receipts that I have now which is just [TS]

  an ultimate crap box of everything [TS]

  because I'm feeling good about maybe [TS]

  giving somebody this job to do because i [TS]

  have just cancelled my co-working [TS]

  membership [TS]

  oh really yeah I've not been there this [TS]

  year [TS]

  hmm well that's that's a good reason to [TS]

  cancel and i was paying a hundred and [TS]

  twenty pounds a month for Lou and I've [TS]

  just realized that one of the things [TS]

  that I thought that the year of less was [TS]

  going to do for me you know like my off [TS]

  week students give me the time to go to [TS]

  my co-working space for at least two [TS]

  days when we can one day the next week [TS]

  who what I've done is start fitting in [TS]

  lots of lunches with friends and you [TS]

  know colleagues during this period of [TS]

  time which is much better than go to the [TS]

  co-working space [TS]

  so i guess i'm just not going there so i [TS]

  decided to cancel it and I've gotta say [TS]

  I was really pleased with the process i [TS]

  emailed them and was like can I pulls [TS]

  this council this and then it was just [TS]

  cancelled immediately and I was like [TS]

  that's how you do it [TS]

  don't don't make me jump through hoops [TS]

  yeah you know justjust counts all the [TS]

  membership and and I system thank you [TS]

  for doing this like if I and I mean this [TS]

  like if I will ever want this again I'm [TS]

  going back to them now because they just [TS]

  didn't cause me hassle so i was very [TS]

  happy about that so it was a great space [TS]

  and i loved it and it was really good [TS]

  it's very flexible but if you're not [TS]

  going there then one must spend the [TS]

  money on ya and then that's just a just [TS]

  a business expense for absolutely no [TS]

  purpose that's no good [TS]

  and there are so many places around the [TS]

  areas that i was in that if I really [TS]

  wanted to just go away and work for a [TS]

  day I could find somewhere I could just [TS]

  go to a coffee shop like it wouldn't be [TS]

  an issue [TS]

  yeah jumping back for a second though [TS]

  when did you officially sign up for the [TS]

  year of less aegis you just threw that [TS]

  out real casually like you've always [TS]

  been on board with this too but I don't [TS]

  remember any point where you are [TS]

  officially signing up for the year of [TS]

  class as well [TS]

  well I mean in our year of less [TS]

  discussions I've been mentioning my off [TS]

  week right [TS]

  so for me that is actually part of the [TS]

  year of less which is I found two days [TS]

  every two weeks that were completely [TS]

  open [TS]

  whoo and I've been filling them with [TS]

  things that i'm finding fun to do even [TS]

  like a little podcast things but they're [TS]

  fun things not work things who so it's [TS]

  been good and I've been enjoying it [TS]

  no I'm very glad to hear that Mike this [TS]

  episode of cortex is brought to you by [TS]

  freshbooks freshbooks the company on a [TS]

  mission to help small business owners [TS]

  save the time and stress that comes [TS]

  running businesses and it all is focused [TS]

  around the finances the invoicing part [TS]

  let me tell you a story so to record [TS]

  this last Friday was the end of the [TS]

  month and the end of the month means [TS]

  lots of invoices need to be sent so i [TS]

  sat down on friday as i always do and I [TS]

  open up freshbooks and open up our [TS]

  spreadsheets and I went to town and in [TS]

  15 minutes I had like 30 invoices sent [TS]

  out it was super super simple for me to [TS]

  do this it takes just 30 seconds to [TS]

  create and send an invoice of freshbooks [TS]

  what I really love is all of the [TS]

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  shouldn't you use before I saved in [TS]

  there all of your clients to save dinner [TS]

  so it's easy to get to them all of the [TS]

  line items that you've created a saved [TS]

  in there with the default pricing and [TS]

  stuff so it makes it just a couple of [TS]

  taps to get an invoice sent out all of [TS]

  the activities tracks you know when [TS]

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  tracking person they're fantastic [TS]

  support they have the ability for you to [TS]

  track all of your receipts it is super [TS]

  simple and I couldn't recommend it [TS]

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  the best thing for you to go and do is [TS]

  just try it for yourself [TS]

  super simple to get started you don't [TS]

  need to be a numbers person and fresh [TS]

  books are offering a 30-day free trial [TS]

  to listeners of this show have no credit [TS]

  card required you can just go to fresh [TS]

  books.com / cortex to sign up and claim [TS]

  your 30 days of unrestricted use you'll [TS]

  be able to send better invoices quicker [TS]

  and please enter cortex in how you heard [TS]

  about a section so freshbooks knows that [TS]

  you came from this show [TS]

  trust me go check them out go to fresh [TS]

  books.com / cortex thank you so much for [TS]

  freshbooks that support of this show and [TS]

  relay of them [TS]

  alright so let's have an update on gray [TS]

  hiring mm so the last time we spoke I [TS]

  think it was very much left in a i'm [TS]

  going to change my life and I'm going to [TS]

  hire someone is that is that how we left [TS]

  it and I don't think that's how i would [TS]

  freeze anything that was kinda like that [TS]

  i didn't get any cv's which I was very [TS]

  surprised about [TS]

  I didn't get any well my assistant sent [TS]

  me a message like why the hell my horse [TS]

  i'm getting all of these series from and [TS]

  the system works known to me that was [TS]

  about as well as like actually this is [TS]

  great like cortex listeners are [TS]

  responsible listeners think they're [TS]

  using of the contact form on my website [TS]

  they're not bothering like it's not a [TS]

  joke right [TS]

  like yeah i would like to thank everyone [TS]

  that realized there was no point in [TS]

  sending it to [TS]

  because there really wasn't any point [TS]

  because I wouldn't have done anything [TS]

  with it i would just read your CV and [TS]

  you don't be doing that like I would [TS]

  have just read it and and looked at it [TS]

  and thought about it [TS]

  sending it to grace system was the best [TS]

  move yes and I would like to thank [TS]

  everyone who sent in their job [TS]

  application i have looked at none of [TS]

  them [TS]

  yep because the system is not setup yet [TS]

  he weren't really supposed to reach out [TS]

  yet like I wasn't I wasn't ready for you [TS]

  yet and we will I say bravo to everyone [TS]

  that did seize the day I mean now I'm [TS]

  making a joke like if I was in that [TS]

  position of wanting to do this kind of [TS]

  thing and heard this you would have [TS]

  gotten my CV because why not you even [TS]

  gonna look at it you're just going to be [TS]

  in it and when you eventually put out [TS]

  the process of hiring you can apply [TS]

  again [TS]

  seize the day great see the gray no no I [TS]

  don't know why I said that I reject that [TS]

  statement there will be no seasoning of [TS]

  the grey I do not like this [TS]

  I've sees the gray do not like this one [TS]

  of them [TS]

  alright so what's going on then at house [TS]

  how's this process progressed [TS]

  ok so here is here is the thing listener [TS]

  where we're going to talk a little bit [TS]

  about what I have been up to [TS]

  I've been preparing a little bit for [TS]

  this cortex episode which I usually just [TS]

  leave in the hands of Mikael echo Mike [TS]

  just figure something out i'll shut up [TS]

  and talk about it but this time i was [TS]

  like i think i actually need to try to [TS]

  organize what I've been up to us that I [TS]

  have something to show Mike and so that [TS]

  we can talk about it but this [TS]

  conversation i think is necessarily [TS]

  going to be partly mixed in with a kind [TS]

  of mini cortex book club which relates [TS]

  to a book called who the a method for [TS]

  hiring but Jeff smarts listeners Mike [TS]

  just made a sad sound i started reading [TS]

  this book i don't know like a week ago [TS]

  and I message Mike and said oh hey Mike [TS]

  you might want to read this maybe this [TS]

  will be like a little cortex book club [TS]

  because i'm going to go through this [TS]

  book over the next few days and and [TS]

  related to what I am working [TS]

  on and Mike and I have not discussed it [TS]

  at all since that point other than the [TS]

  fact that i know mike has read it and I [TS]

  think that sound is is not favorable [TS]

  from where do you find these things [TS]

  where they come from this is a nightmare [TS]

  of a book this thing if it was terrific [TS]

  the place I find these is I have an [TS]

  enormous txt file called books to read [TS]

  that I make a little note about why they [TS]

  were entered in on the list at some [TS]

  point and so at some stage past me wrote [TS]

  down who book and then in brackets [TS]

  related to hiring and I have no idea why [TS]

  or when passed me wrote this down [TS]

  I just knew whenever I would review that [TS]

  list of like Oh someday if future me [TS]

  ever needs it past me has written down [TS]

  in a book about hiring and so since that [TS]

  was just there last week when i was [TS]

  getting serious to think about trying to [TS]

  bring more people on board I thought oh [TS]

  passed me broke this thing down so i'm [TS]

  going to read it [TS]

  the answer is I have no idea really [TS]

  where it came from other than I just [TS]

  have a list of books some of which have [TS]

  notes to future me about when they might [TS]

  be useful to read so these [TS]

  who-knows-where book recommendations [TS]

  come from they just appear Mike I didn't [TS]

  like this one at all [TS]

  mm-hmm at least it was short it was like [TS]

  four and a half hours [TS]

  yes it was a it was a business book that [TS]

  was very short i read it over the space [TS]

  of an hour on a Saturday and then I took [TS]

  a flight to and back from the continent [TS]

  and i finished in that time so i think [TS]

  it was like three hours in total to read [TS]

  is very short which is a virtue in the [TS]

  business book world but I bring this up [TS]

  now simply because i think this book is [TS]

  going to be kind of mixed in with what [TS]

  has been going on so if this is for the [TS]

  listeners a sort of cortex business book [TS]

  club [TS]

  yeah there was a book that was red i [TS]

  just want to say about my way of this [TS]

  book like I also expressed many bad [TS]

  feelings the e-myth an email was [TS]

  entertaining in its terribleness mm this [TS]

  book was just boring and terrible [TS]

  which is a worse mix I really didn't [TS]

  like this one can I just say like what [TS]

  we're talking about the book one of the [TS]

  things that I found the most egregious [TS]

  about this audiobook em they're [TS]

  sometimes it's there are three instances [TS]

  in the book where the narrator of the [TS]

  book reads a quote from someone who [TS]

  there are 23 reads quotes from people [TS]

  that English when he is an American guy [TS]

  and he puts on english accents haha when [TS]

  he reads the quotas it was a bad [TS]

  decision do don't do that and there was [TS]

  also a quote from a Colombian person and [TS]

  he puts on a hey gringo type accent and [TS]

  it is so bad i don't know what he does [TS]

  it it just doesn't make sense to me why [TS]

  does it like I can't think of any reason [TS]

  why you would need to put on an accent I [TS]

  feel like he couldn't help it right they [TS]

  get you started [TS]

  is the narrator of the book also the [TS]

  author of the book i feel like the [TS]

  answer has to be s after you've [TS]

  described this to me [TS]

  no actually it was narrated by somebody [TS]

  else patrick smaller and why they hired [TS]

  him or let him do whatever it was he [TS]

  thought he was a good idea to do but he [TS]

  did it anyway I mean it thinking about [TS]

  it for a second i would expect that if [TS]

  it was a novel like if you're reading a [TS]

  novel in a character has an accent I [TS]

  would expect the narrator to put on that [TS]

  accent institutions it seems almost [TS]

  inappropriate in a business book [TS]

  pointless because he doesn't have any [TS]

  character original American accent when [TS]

  he reads quotes from from American [TS]

  people he just does it with the English [TS]

  person the Colombian person [TS]

  mhm fantastic fantastic while we are [TS]

  just discussing this audiobook briefly i [TS]

  have to say Mike that i think i know i'm [TS]

  not going to change your behavior on [TS]

  this but I think you are making a [TS]

  terrible decision listening in audio [TS]

  form to these business books that i [TS]

  recommend is I think a key way to [TS]

  survive the kind of writing that you [TS]

  find in most business books while also [TS]

  extracting the value to be had in them [TS]

  comes from learning how to get through [TS]

  them very quickly because one of the [TS]

  problem [TS]

  what i have is i have to listen to the [TS]

  lists right you have to listen to the [TS]

  lists there are a few points that i [TS]

  highlighted in here or just for the show [TS]

  was like oh look pointless antecdotes [TS]

  right and there's just so much in these [TS]

  books that if you're reading it you can [TS]

  jump ahead or skim or like with this [TS]

  book III basically floated over say the [TS]

  middle third of it because I recognize [TS]

  immediately that this was just not [TS]

  really useful in any in any way shape or [TS]

  form but if you are listening to it you [TS]

  have to have every single word enter [TS]

  your brain and so I just I don't think [TS]

  this is the way to go with business [TS]

  books like if we're going to continue [TS]

  the business book club and we're going [TS]

  to continue recommending books to you I [TS]

  like I worry for your sanity a year down [TS]

  the line if you continue to listen to [TS]

  that because what's gonna happen when I [TS]

  recommend something that's like 16 hours [TS]

  long and you listen to the whole thing [TS]

  you're gonna lose your mind [TS]

  yeah I i think i'm going to try and make [TS]

  a book by book decision like creativity [TS]

  inc i wanted the audio book because it [TS]

  was more its there's a lot of story in [TS]

  there but this one i didn't need the [TS]

  audiobook for this one you didn't get [TS]

  the others because i was actually [TS]

  skipping the audiobook I've been perfect [TS]

  just get me out of this section this is [TS]

  horrific I don't need this and this one [TS]

  also suffers from all of the problems [TS]

  that all of these types of books is like [TS]

  a ton of statistics and figures that are [TS]

  thrown out that you just have to accept [TS]

  the true or not really and just keep [TS]

  moving on yeah it's like this is like [TS]

  all we in ninety percent of people have [TS]

  this problem like how how did you get to [TS]

  this and also so much of these books [TS]

  just focused on naturally they're just [TS]

  tools to sell this company's processes [TS]

  yeah of course they want you to come on [TS]

  by what they're selling [TS]

  yeah but that the whole kind of overall [TS]

  thing about this book is the a player [TS]

  that's what they talked about like [TS]

  hiring the right person basic right so i [TS]

  can see why you'd want to read it [TS]

  there are a couple of interest in parts [TS]

  in this book that we might get to a [TS]

  little bit later on I can see how [TS]

  someone could extract some use from this [TS]

  but it really for me was just like three [TS]

  sentences and look that will be [TS]

  ok so let's talk about this then [TS]

  ok so we discussed last time i'm looking [TS]

  to bring someone on board for all of the [TS]

  various reasons that we mentioned [TS]

  particularly some health concerns and a [TS]

  few other things and just like I need [TS]

  more help with what I'm doing I'm [TS]

  reaching the point also just with like [TS]

  to podcasts and the youtube channel it's [TS]

  like that it is useful for me to [TS]

  structure this in a more useful way so [TS]

  I've been thinking about it a lot and [TS]

  this book who combined with also the [TS]

  insanity of emails revisited I feel like [TS]

  okay taking the useful parts of both of [TS]

  these books has really helped me clarify [TS]

  my thinking process about this and [TS]

  helped me move forward a little bit so [TS]

  here's what's going on [TS]

  we discussed previously this idea from [TS]

  mammoth revisited about right out your [TS]

  company as though you don't exist right [TS]

  out all of the the jobs that need to be [TS]

  done as though you have some huge [TS]

  company you're not a part of it and [TS]

  there's just a bunch of employees [TS]

  yeah so all of the jobs going to be done [TS]

  and then assign them to like to the [TS]

  imaginary people the roles that would [TS]

  need to be filled to to do the work [TS]

  right so like marketing manager and [TS]

  production manager and that kind of [TS]

  thing for you I guess right that that's [TS]

  exactly right now I i had sort of done [TS]

  this in the past but i always found it [TS]

  at a like it was useful but a bit like [TS]

  an actionable or yeah i think when you [TS]

  would have done this though you would [TS]

  have very much been in the mindset of [TS]

  just working out how much you need to do [TS]

  as opposed to ever thinking that you [TS]

  were going to give these jobs to someone [TS]

  yeah they're there was a there was a [TS]

  lack of externalizing about this and so [TS]

  I had done it but I hadn't actually even [TS]

  bothered to kind of keep any of the [TS]

  writing out that I had ever done on [TS]

  these things like it was just not super [TS]

  actionable but the idea was very [TS]

  valuable now the extractable valuable [TS]

  idea in this book [TS]

  who [TS]

  comes comes like many of these books [TS]

  right away right that's right at the [TS]

  front you know there's like an [TS]

  introductory chapter of nonsense and [TS]

  they're like in almost every single one [TS]

  of these books like chapter 2 has almost [TS]

  everything that you're going to get out [TS]

  of it and that was the case with this [TS]

  one and what this book lays out is a [TS]

  format for which you can write a useful [TS]

  job description so it lays out this [TS]

  thing like here is how you can write [TS]

  down on a piece of paper a job [TS]

  description that can also work as a way [TS]

  to evaluate whether or not the person [TS]

  who was working for you is working out [TS]

  and I felt like okay well this is a [TS]

  really interesting this is a really [TS]

  interesting idea because previously just [TS]

  thinking about job descriptions you know [TS]

  it makes me think of like when i applied [TS]

  as a teacher or you know any of the work [TS]

  that I've ever had the job description [TS]

  is like a piece of paper that you see [TS]

  once and then you never see it again [TS]

  ever and get me just you know it's like [TS]

  this irrelevant thing and so I had this [TS]

  little outline now like okay here's how [TS]

  to formulate a job description and that [TS]

  all of a sudden clicked in my mind like [TS]

  okay I can sit down now and thinking [TS]

  about how i am going to structure the [TS]

  job descriptions feeds into how do i [TS]

  need to separate out my company into a [TS]

  bunch of jobs and separating out upon my [TS]

  company into a bunch of jobs also then [TS]

  clarifies what is the job description of [TS]

  each of these and so I had this [TS]

  surprising afternoon it was a Sunday [TS]

  afternoon i read the first two chapters [TS]

  of this book and everything's seem like [TS]

  a kind of fell into place and I sat down [TS]

  and I wrote out a kind of basic [TS]

  description of the company that I run [TS]

  and I wrote out a basic idea for some of [TS]

  the jobs that I want and it was a really [TS]

  interesting afternoon because though on [TS]

  this podcast we have sort of jokingly [TS]

  referred to this idea that like oh my [TS]

  can I talk to each other as CEO to CEO [TS]

  and you have to think about yourself as [TS]

  the CEO is separate from the person [TS]

  who's working in the job and like all of [TS]

  this kind of stuff I had this feeling [TS]

  after [TS]

  that afternoon of like oh I think I [TS]

  really was a CEO today I think this is [TS]

  the first day i actually was doing the [TS]

  kinds of things that a CEO would really [TS]

  do sitting down very seriously very [TS]

  formally structuring out the company and [TS]

  structuring out some job descriptions [TS]

  for people who were going to maybe work [TS]

  in that company even though sometimes [TS]

  they are me so I have a have a folder of [TS]

  work to share with you Mike [TS]

  wow are you interested to sing yeah very [TS]

  much so what I'm sending you is some of [TS]

  the stuff that i did and now there's two [TS]

  main things in in my life here right [TS]

  like i have the podcasts and I have the [TS]

  YouTube channels and i have since we [TS]

  last spoke made some progress towards [TS]

  helping out with the podcast [TS]

  particularly hello Internet podcast and [TS]

  i am going to credit it in no small part [TS]

  to like thinking about this in a very [TS]

  formal way so i actually wrote out the [TS]

  the podcast as though it was a kind of [TS]

  separate company that produces the work [TS]

  that I am doing so if you take a look [TS]

  you see I actually have a little kind of [TS]

  mind map flowchart of what the hello [TS]

  internet company looks like with various [TS]

  jobs to be done what I was thinking is I [TS]

  have these two areas of my life one of [TS]

  which is like the dominant big one which [TS]

  is the youtube videos like that is the [TS]

  much harder much more difficult problem [TS]

  for me to solve which we will get to but [TS]

  there is an easier problem which relates [TS]

  to bringing on some help with the hello [TS]

  Internet podcast i do a bunch of edits [TS]

  on the hello Internet podcast there's [TS]

  like a ton of back and work that happens [TS]

  with that podcast and so I kind of felt [TS]

  like okay let me try to start with hello [TS]

  internet first so that if i do anything [TS]

  dumb or if I make any mistakes with this [TS]

  or like just it's an easier conceptual [TS]

  problem to bring on someone to help with [TS]

  hello internet and also quite frankly [TS]

  it's lower stakes like if something goes [TS]

  terribly wrong with hello internet i [TS]

  would much rather have that happen then [TS]

  have something go terribly wrong with [TS]

  the video production like I can [TS]

  ultimately kind of fix the hello [TS]

  internet problem much more easier than I [TS]

  could the the YouTube problem it like [TS]

  you know for example something happens [TS]

  in the audio it can be repaired and it [TS]

  was just you know people can get the new [TS]

  version right that's not what happens in [TS]

  YouTube you know you've spoken about [TS]

  this on hello enter in the past i [TS]

  believe once the video is up that's it [TS]

  but yes nothing you can do [TS]

  yeah there's nothing i can do and and [TS]

  also looks like if something gets [TS]

  uploaded you know it's going out to [TS]

  literally millions of people maybe like [TS]

  it's a bigger scale mistake as big as [TS]

  careful going to look for a bigger scale [TS]

  problem at something dumb or something [TS]

  just doesn't work out right or anything [TS]

  so I wrote this out and I was thinking [TS]

  about how in my process like what like [TS]

  what is my role here and the thing that [TS]

  I kind of settled on is I'm trying to [TS]

  think of myself as like the audio [TS]

  director for the podcasts em in some [TS]

  sense of like okay I can work with other [TS]

  people who helped produce this and so I [TS]

  wanted to bring someone on who would [TS]

  help with parts of the process of making [TS]

  a hello Internet podcast so prior to [TS]

  this the structure was basically i did [TS]

  three cuts of the podcast the first cut [TS]

  was for content to just remove all kinds [TS]

  of boring stuff that doesn't that [TS]

  shouldn't go in the final show like and [TS]

  we record just a ton of stuff and not [TS]

  all of it always makes it in i would do [TS]

  a second super intense kind of like [TS]

  tightening everything as much as [TS]

  possible trying to remove gaps trying to [TS]

  clean up little audio mistakes I just [TS]

  doing a ton and ton of little edits [TS]

  there and then I would do a final listen [TS]

  through and building of show notes like [TS]

  i was doing kind of three runs [TS]

  and so structuring this and thinking it [TS]

  through I realized okay i can bring on [TS]

  someone to help with that middle edit of [TS]

  the podcast that someone can help me [TS]

  with that because it's a huge amount of [TS]

  work and it also doesn't necessarily [TS]

  have the same quality of like well we [TS]

  talked about a thing and we don't want [TS]

  it in the final show and like it's our [TS]

  decision just to cut that like that is a [TS]

  decision that ultimately i have to be [TS]

  making that like cannot be delegated to [TS]

  somebody else but the middle section [TS]

  totally can be delegated to somebody [TS]

  else but for the moment since since i'm [TS]

  all new to this right on this is I'm [TS]

  very unused to bringing people on the [TS]

  idea is that I'm just going to be [TS]

  listening to the work that has been done [TS]

  in the second cut and giving any [TS]

  feedback as is necessary and that kind [TS]

  of mirrors our working relationship [TS]

  which is like me and you have spoken [TS]

  about this and and what way both feel [TS]

  that we're getting closer to the point [TS]

  where you don't need to to have an edit [TS]

  run on the show right kind of think [TS]

  we're there yet because you know I'm [TS]

  still tweaking things in a way that I [TS]

  think makes sense for both of us but I [TS]

  think we're both understanding our [TS]

  process a lot more and I think we're [TS]

  getting to the point where you wouldn't [TS]

  have to do it if you didn't want to [TS]

  yes I was going to say Mike that you are [TS]

  the very person who has given me [TS]

  confidence that this kind of thing can [TS]

  even happen success because precisely [TS]

  this because when we when we first [TS]

  started with the show you would hand me [TS]

  back in episode and i would add quite a [TS]

  lot of cuts to it [TS]

  I I think that's fair to say like the [TS]

  first anyone's I was like mm I'm gonna [TS]

  take out a whole lot more then then has [TS]

  been done the first time and and over [TS]

  time working together the two of us we [TS]

  are now at the stage where i find myself [TS]

  when I'm doing the final listen through [TS]

  cortex not changing a lot or even some [TS]

  of the changes that I make our I think [TS]

  are they that significance [TS]

  I'm not sure that they are so like I'll [TS]

  do them because I prefer it but if you [TS]

  went out this way like whatever [TS]

  yeah it would be fine it wouldn't be any [TS]

  disaster as doing cortex together [TS]

  has been an interesting learning [TS]

  experience for me in this like let's go [TS]

  back and forth with another person like [TS]

  we can talk to each other about what do [TS]

  we want is a thing and like so I think [TS]

  that's part of why if you know if you [TS]

  like me to put more than him out there [TS]

  isn't a cortex chopped because we have [TS]

  always had a different kind of working [TS]

  relationship then I guess you've had in [TS]

  some of your upper works right [TS]

  oh yeah and on the cortex 1 i'm just the [TS]

  talent right yeah you want [TS]

  yeah i have just rolling with you [TS]

  playback airing sunglasses and use ready [TS]

  to roll you know yeah you know sometimes [TS]

  you have to knock on the trailer door to [TS]

  get me to come out at the right time to [TS]

  do the recording mr. gray we're ready [TS]

  for you now [TS]

  yeah most of it is just out of my hands [TS]

  i just show up on the show notes you [TS]

  know look at this isn't that nice [TS]

  ok i'll read my lines and then I go back [TS]

  but yeah so doing this with you over [TS]

  over this time has let me feel like okay [TS]

  i can i can take what has happened to [TS]

  with cortex and like scale it up to the [TS]

  next level with this thing that is now [TS]

  much more my responsibility then then [TS]

  cortex is like right now the way it is i [TS]

  am the backend of hello internet like I [TS]

  do all the editing i do all of the [TS]

  publishing and the promoting of it i [TS]

  like on social media and all of that [TS]

  stuff and so this is part of what i've [TS]

  been doing here is like okay I think I [TS]

  see a place where an audio editor can [TS]

  come in and then it was also in this [TS]

  separation of tasks that I that I [TS]

  realized something which was I've always [TS]

  had this kind of conversation with my [TS]

  wife when I talked about putting up a [TS]

  hello Internet episode that I was always [TS]

  aware that on the day when I would do [TS]

  the kind of final preparations and [TS]

  getting ready to put it up I was always [TS]

  surprised by how long it actually took [TS]

  to go from export final mp3 2 episode is [TS]

  live promoted everywhere discussion is [TS]

  up it's all ready to go [TS]

  they just get caught me by surprise how [TS]

  long it always took and so this was one [TS]

  of these cases where I thought okay when [TS]

  I was making this chart i was thinking [TS]

  of this in terms of well there's this [TS]

  kind [TS]

  the distribution side to this business [TS]

  as well that in my mind I was always [TS]

  kind of rounding off as oh it's not much [TS]

  work it's very easy for me to do i can [TS]

  just do this really quickly right but [TS]

  thinking about what i got from that book [TS]

  about who and thinking about the e-myth [TS]

  stuff and like okay imagine i couldn't [TS]

  do any of it [TS]

  there needs to be essentially a a [TS]

  distribution person and so I was sitting [TS]

  down and writing out here are all of the [TS]

  steps as though I couldn't do anything [TS]

  to take the mp3 file and get it up on [TS]

  youtube get it up in the lips and [TS]

  back-end get out on email campaigns get [TS]

  it up on the radicand promoted on [TS]

  facebook again there are so many more [TS]

  steps to that then you really think of [TS]

  because as listeners will know i'm [TS]

  already quite a checklist person like [TS]

  I've i have long checklist already for [TS]

  all of these kinds of things but it was [TS]

  a whole nother level to sit down and [TS]

  really right out like which boxes need [TS]

  to be ticked in lipson which systems [TS]

  need thumbnails uploaded to them what [TS]

  drop-down boxes four categories need to [TS]

  be selected right like really going [TS]

  through and doing every little step i [TS]

  was absolutely shocked when i took a [TS]

  look at the final checklist and thought [TS]

  I can't believe i was doing all of this [TS]

  and this is the part where it's like [TS]

  okay there is work to be done here and [TS]

  the plan is that my personal assistant [TS]

  is going to take on a lot of the [TS]

  distribution role in this kind of like [TS]

  hello internet company that is like so [TS]

  it's it's like the distribution [TS]

  assistant is the person who is going to [TS]

  help out with a bunch of this stuff it [TS]

  was just a really interesting exercise [TS]

  it's one of these cases where even when [TS]

  you think you are organized and you are [TS]

  on top of things a shift in perspective [TS]

  a little bit of actionable information [TS]

  can really change and bring into focus [TS]

  certain kinds of problems and this is [TS]

  why i had this interesting feeling after [TS]

  this afternoon of like I think this was [TS]

  the first day that I was actually a CEO [TS]

  right of of sitting down writing it out [TS]

  being really specific [TS]

  like what like what needs to happen when [TS]

  and what needs to happen where how do [TS]

  you think that you will be in this [TS]

  scenario do you think that you'll be [TS]

  constantly checking in with people that [TS]

  keeping an eye on things being done [TS]

  what do you think you'll be able to kind [TS]

  of just let it happen [TS]

  the hope is that I'm able to just let it [TS]

  happen then I'm i'm able to just step [TS]

  away from it as much as possible [TS]

  now if you take a look in that folder [TS]

  that i sent you [TS]

  mhm you will see there's a file which is [TS]

  called audio editor hii audio editor [TS]

  yep so open that up this episode of [TS]

  cortex is brought to you by Squarespace [TS]

  the simplest way for anyone to create a [TS]

  beautiful landing page website or online [TS]

  store start building your website today [TS]

  at squarespace.com enter offer code [TS]

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  Squarespace with all the power you need [TS]

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  scaling or what to do if you get stuck [TS]

  or i'll add here because i use square [TS]

  space to host my own websites worrying [TS]

  about upgrading the mysql installation [TS]

  on the other end of your hosting [TS]

  whatever who knows what you're supposed [TS]

  to do is there some server somewhere [TS]

  that has my website on it that stuff is [TS]

  awful [TS]

  that stuff is terrible to have to worry [TS]

  about and with squarespace you just [TS]

  don't have to worry about it they take [TS]

  care of everything with squarespace you [TS]

  can build a site that looks [TS]

  professionally designed regardless of [TS]

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  no coding required you'll easily be able [TS]

  to make your website look and feel [TS]

  exactly how you want because while they [TS]

  have site templates that are absolutely [TS]

  stunning to look at and that scale up [TS]

  and down to every size screen you can [TS]

  also go in and change so much about them [TS]

  I know I spent a ton of time kind of [TS]

  customizing one of their templates to [TS]

  make it work for my website at the end [TS]

  it looked nothing like what you had [TS]

  started with [TS]

  they're really really flexible [TS]

  Squarespace has so many awesome features [TS]

  like twenty four seven support with live [TS]

  chat and email they have a commerce [TS]

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  rock-solid superfast hosting and much [TS]

  much more [TS]

  so once again go to squarespace.com and [TS]

  enter the offer code cortex to get ten [TS]

  percent off your first purchase and if [TS]

  you sign up for a year you'll get a free [TS]

  domain name [TS]

  Squarespace plans to start just eight [TS]

  dollars a month they really are just the [TS]

  no-brainer solution to building your own [TS]

  website go to squarespace today get [TS]

  started use offer code cortex thank [TS]

  Squarespace for their support of this [TS]

  show and all of real afm ok [TS]

  Oh mission ok so now this is where i [TS]

  have followed the outline in the who [TS]

  book huh of what a job description is [TS]

  right and so there's there's a mission [TS]

  which is like the one sentence [TS]

  description of what the job is for and [TS]

  then below that there are four bullet [TS]

  points of here are the outcomes that [TS]

  this person is supposed to produce [TS]

  there's also the book also recommends [TS]

  this thing about like qualities of the [TS]

  bottom which i think is a little bit of [TS]

  BS but I've just done it for the sake of [TS]

  completeness for now but the thing that [TS]

  I have done here is when i was writing [TS]

  out this job description [TS]

  I was specific about thinking about this [TS]

  in terms of where is this person going [TS]

  to receive work from and where they [TS]

  going to send it to and so I have I have [TS]

  a note in in the job description about [TS]

  how like when you are done with your job [TS]

  the next step is to send it to the [TS]

  distribution assistant like you know [TS]

  don't send it to me right I shouldn't be [TS]

  involved in this really like when the [TS]

  when the final exporting is done you [TS]

  send it to that person and then I've [TS]

  written up another job description which [TS]

  is for this distribution assistant right [TS]

  and then this is what they should do [TS]

  when they receive the final audio file [TS]

  from the audio editor so if you see what [TS]

  I mean like I am trying as hard as [TS]

  possible to build a thing where I touch [TS]

  it as little as possible [TS]

  this is really good i gotta say like I'm [TS]

  reading through these I mean you know I [TS]

  i want to spill the beans on it all [TS]

  because i'm assuming that this is to be [TS]

  kept private for the time being [TS]

  yeah but there's a lot of things in here [TS]

  about like you know making sure the show [TS]

  is is is kind of kept true to its point [TS]

  you know to be leaving the conversation [TS]

  between friends and basically the idea [TS]

  for the audio editor is to just tighten [TS]

  it up right taking out the arms take out [TS]

  the earth and and basically just master [TS]

  the show to make it but basically how it [TS]

  needs to be before it goes out the door [TS]

  yeah and then the idea as well is that [TS]

  for now i am doing this third edit but [TS]

  they can also do the final round of like [TS]

  okay I'm going to send you the ads and [TS]

  then this stuff can just be plopped in [TS]

  of like okay bleeps and bloops they go [TS]

  in at the appropriate spots here is the [TS]

  opening theme [TS]

  there's a whole other extra level of [TS]

  little stuff that I don't really need to [TS]

  do like I can have somebody else do it [TS]

  but again it was just so interesting [TS]

  realizing how much stuff my brain had [TS]

  filed under the category of not very [TS]

  much like even my own checklists you [TS]

  know I would have a line item which was [TS]

  like add transition sounds and export [TS]

  final version was like well actually [TS]

  that's quite a lot of steps you know for [TS]

  for the final part of the podcast like [TS]

  when you think about it like what is [TS]

  actually involved here how long this is [TS]

  actually take and also if you like me to [TS]

  checking that you didn't ruin anything [TS]

  by a dry nose right yeah choose the [TS]

  longest part right there love ya it's so [TS]

  easy to mess up at the last mile [TS]

  you're like oh I've definitely done that [TS]

  with the podcast sometimes like I'm just [TS]

  going to add this one quick thing and [TS]

  then the the people who listen right at [TS]

  the beginning send you message like you [TS]

  know there's a 10-minute section where [TS]

  the where there's like a fade-in and [TS]

  fade-out over the audio pickup and [TS]

  groups right let me quickly change that [TS]

  as as quickly as i can so this this is [TS]

  all my structure so far with again the [TS]

  smaller of my two projects trying to sit [TS]

  down and formalize and systematize how [TS]

  this works and and again it is really [TS]

  interesting [TS]

  that even though this who booked as [TS]

  listeners might have gathered from our [TS]

  initial description of it has a lot of [TS]

  just garbage in it i found this [TS]

  structure of this outline of how do you [TS]

  write a job description this for me was [TS]

  somehow like the missing piece that I [TS]

  needed to have in my brain about how do [TS]

  i make the org chart actionable how do I [TS]

  make this really serious and how do i [TS]

  how do i really think this through this [TS]

  is part of what i have been up to and i [TS]

  have taken on someone who is helping [TS]

  with the second edits and we are [TS]

  recording this episode on a thursday and [TS]

  friday tomorrow if everything goes right [TS]

  should be the first test of this little [TS]

  system of i have had an audio editor [TS]

  help me with two parts and also the [TS]

  first test of having my assistant act as [TS]

  the distribution assistant and do a lot [TS]

  of the public-facing sharing of it and [TS]

  uploading to the backend systems and all [TS]

  of that kind of stuff so it hasn't [TS]

  happened yet like the trigger hasn't [TS]

  been fully pulled but I am interested to [TS]

  see how this goes as the first run of a [TS]

  thing where i am trying to remove myself [TS]

  as much as possible the distribution [TS]

  assistant that job had already been [TS]

  filled by someone you already working [TS]

  with right you just basically gave more [TS]

  tasks to your personal assistant who [TS]

  you'd be vetted and worked with for [TS]

  years at this point exactly right like I [TS]

  wasn't bringing on anybody knew there [TS]

  that you did bring on somebody new for [TS]

  the audio editing and it's interesting [TS]

  because the the way that this person [TS]

  came to use is also grow up in the whole [TS]

  book when they're talking about finding [TS]

  people to hire one of the things they [TS]

  say is who do the people that you work [TS]

  with recommend exactly this person came [TS]

  to you from a recommendation from me [TS]

  exactly everywhere we were talking about [TS]

  this i was discussing how I wanted to [TS]

  bring someone to help hello internet [TS]

  this is before i came across the whole [TS]

  book and we were just kind of chatting [TS]

  and you literally said to me oh I think [TS]

  I might know exactly who you need [TS]

  click great but isn't that isn't that [TS]

  perfect so none of the jobs that are [TS]

  needed for the hello Internet [TS]

  Corporation have had to go out to open [TS]

  application right right so i think now [TS]

  we should turn our attention to gray [TS]

  industries right well that's why once [TS]

  again the hello internet thing was like [TS]

  this interesting test case where i was [TS]

  able to kind of play around with it so [TS]

  far things are going well but there is a [TS]

  very difficult thing that hasn't [TS]

  happened yet and that's the like the [TS]

  next stage of of scaling it up to the [TS]

  cgpgrey youtube channel so when you go [TS]

  to the big leagues [TS]

  it is when you go to the big leagues [TS]

  because it's like it is a process right [TS]

  where you may be learned some things [TS]

  from cortex and then you applied some of [TS]

  those things to hello internet and now [TS]

  you're able to apply some of those [TS]

  things to do to channel it's like a [TS]

  chain where you're able to test things [TS]

  out on smaller scales until you take [TS]

  what you've learned and apply that to [TS]

  the the the final yeah and this has been [TS]

  a very conscious process on my art so [TS]

  far like okay do this do this with hello [TS]

  internet that's also partly why i like [TS]

  tomorrow is going to be the test of a [TS]

  bunch of this stuff tomorrow when we're [TS]

  recording as it is and again like I'm [TS]

  sure there are things that i will [TS]

  realize in that process that then it's [TS]

  like ok do this before you do some of [TS]

  the big stuff with the youtube channel [TS]

  so you can try to avoid problems before [TS]

  they actually happen on the larger scale [TS]

  alright so we can talk a little bit [TS]

  about the the gray industries flow chart [TS]

  here for making a video and this is [TS]

  really interesting to break it out cuz [TS]

  we talked about this a little bit last [TS]

  time but it was very different sitting [TS]

  down and so i have i have my company [TS]

  listed out and then I am head of [TS]

  production of this company and then I [TS]

  was trying to divide that down into like [TS]

  what are all the possible roles and [TS]

  again kind of thinking like when we read [TS]

  creativity inc where they talk about you [TS]

  know this is the director and they're [TS]

  working with these these teams i was [TS]

  trying to think about ok what are all of [TS]

  the various roles that go into [TS]

  producing a video and imagining myself [TS]

  as like if i could only be the producer [TS]

  of this thing [TS]

  what are all the roles i need to hire [TS]

  and hits and it's just fun it's fun to [TS]

  kind of see it all written out where [TS]

  it's like okay there needs to be a [TS]

  researcher there needs to be a writer [TS]

  that needs to be an editor there's an [TS]

  illustrator there's an animator which [TS]

  are two separate jobs like we talked [TS]

  about last time his voice recording is [TS]

  audio editing and there's music [TS]

  production and again it was interesting [TS]

  to do this and realize like oh god I [TS]

  used to do all of this you know with the [TS]

  with the exception of the music i used [TS]

  to do all of this on my own so it's [TS]

  weird to think about how i used to fill [TS]

  all of these roles with the exception of [TS]

  music and now thinking about okay [TS]

  imagining these as individual jobs [TS]

  some of them i am still going to do [TS]

  obviously the writing and editing i'm [TS]

  still going to do obviously the voice [TS]

  recording i'm still going to do but now [TS]

  looking at it and thinking okay what is [TS]

  going to happen with the illustrator [TS]

  animator slot and just like with hello [TS]

  internet trying to formalize my thinking [TS]

  in a way of writing out a job [TS]

  description a little bit to think about [TS]

  what what is going to happen here [TS]

  like what what what needs to occur so I [TS]

  had an idea which I still haven't [TS]

  decided if this is like a brilliant idea [TS]

  or if this is a terrible idea [TS]

  great okay yep so I'm thinking about you [TS]

  need to bring on illustrator animator [TS]

  alright how do i need to do that what I [TS]

  ended up doing was I ended up thinking [TS]

  haha i'm going to write a little script [TS]

  something that's brief it's like 250 [TS]

  words that is an announcement of the job [TS]

  and also the job application so I wrote [TS]

  a little supermini thing that's our [TS]

  social mores long love it as i can see a [TS]

  guy with us and the application is to [TS]

  animate the job application [TS]

  yes if you look in that folder that i [TS]

  gave you there's a folder which is [TS]

  called animation application [TS]

  uh-huh and now I'll keep in mind that at [TS]

  this stage is still very rough there's [TS]

  some things in there that i won't be [TS]

  having in the final one probably but I [TS]

  was just writing it out to think about [TS]

  like okay how long is this going to be [TS]

  what's it going to look like and this is [TS]

  my way of trying to solve a fundamental [TS]

  problem because what I'm looking for is [TS]

  like is a person who can reproduce my [TS]

  style and ideally if I can I want to [TS]

  find one person who can do both the [TS]

  asset creation both the illustration and [TS]

  who can also do the animation yep [TS]

  now normally I would think that was a [TS]

  pretty high bar because those are two [TS]

  totally unrelated fields but since my [TS]

  art style is so ridiculously simple i [TS]

  think that i could get lucky and find [TS]

  someone who can do both of them but i am [TS]

  open to the idea that like if this [TS]

  first-round doesn't work i might have to [TS]

  back up and say okay instead of looking [TS]

  for one person who can do both i'm going [TS]

  to look for two people who can work [TS]

  together so here's my thinking there's [TS]

  no reason why you can't find one person [TS]

  because you're one person it's there's [TS]

  gonna be people surely I do i do sort of [TS]

  disagree with that but I hope that [TS]

  you're right i could totally hope that [TS]

  you're right that there's one person who [TS]

  can do it [TS]

  I liked the script is funny I'm just [TS]

  like lost over and it's already funny [TS]

  stuff in there [TS]

  yeah up there there is some part of me [TS]

  which thinks this might be a terrible [TS]

  idea to do it this way but this to me [TS]

  they're like putting out some kind of [TS]

  call for work this this is the like [TS]

  scary new frontier that is the thing [TS]

  that makes it fundamentally different [TS]

  and i'm going to be pulling the trigger [TS]

  on this relatively soon hopefully maybe [TS]

  the day after this episode goes out like [TS]

  i kind of want to force myself into just [TS]

  going ahead and just doing this because [TS]

  i think i have done about as much [TS]

  preparation as I can reasonably expect [TS]

  of thinking through like what do I need [TS]

  and talking to a bunch of people and [TS]

  like I'm reaching the limit [TS]

  of free preparation before just seeing [TS]

  like put out an application [TS]

  see what you get back take it from there [TS]

  i think that's that's where this has to [TS]

  go next [TS]

  I'm really proud of you all thanks Mike [TS]

  I am I you you're doing it right you [TS]

  need to do this and it's scary difficult [TS]

  complicated thing but you do need to do [TS]

  it it's the time it's also it's it's a [TS]

  funny situation to be in because I i [TS]

  think i would actually feel a lot better [TS]

  about it if i was able to offer a full [TS]

  time job right but in some sense i am [TS]

  looking right now for someone who is a [TS]

  freelancer who can just work with me and [TS]

  like maybe over time that will [TS]

  transition into something more but I'm [TS]

  not in a position to be able to say like [TS]

  I generate enough work right now two day [TS]

  to fill 40 hours of animation work a [TS]

  week every week like I'm I'm nowhere [TS]

  near that and so that that's one of the [TS]

  things that in my mind makes this like a [TS]

  funny kind of thing to do it's it's a [TS]

  call for freelancers eat you know even [TS]

  more so more than like a straight-up job [TS]

  application and so that's that's why I [TS]

  do slightly wonder like I wonder how [TS]

  this is gonna go but that's also why I [TS]

  just have to move forward and I just [TS]

  have to do this and just get it out [TS]

  there you got interview people because [TS]

  you can't get everything you need to [TS]

  know from work [TS]

  mm there's more than just what somebody [TS]

  can display to you from their work [TS]

  yeah but something like this i think the [TS]

  vast majority is the work but there are [TS]

  these so-called soft skills right mr. [TS]

  things like communication timeliness [TS]

  working back and forth you know that [TS]

  that kind of thing is is tricky and it [TS]

  does mean that needs to be some kind of [TS]

  interview a little bit that's where the [TS]

  book who was way less useful than [TS]

  anything else [TS]

  thank you may have it has at the end of [TS]

  it this hilarious scheduled for an [TS]

  eight-hour day of interviewing a single [TS]

  person [TS]

  yeah I did wonder if you going to take [TS]

  much of the top grading interview method [TS]

  consideration in I was like what does he [TS]

  do english but this is while actually [TS]

  the funny thing is the part i skip the [TS]

  most of what he created a job [TS]

  description part who and I listened to [TS]

  them the three hours of interview [TS]

  practice [TS]

  yeah this is is one of these cases where [TS]

  there comes a moment in the book where [TS]

  you realize who this book is exactly [TS]

  written for and the answer is we want to [TS]

  sell you on our services to help you [TS]

  find a new CEO for your multi-million [TS]

  dollar company right like yeah here's an [TS]

  interview process that no one in the [TS]

  world would go through unless there was [TS]

  a CEO position on the other side so i [TS]

  found that less than helpful although I [TS]

  do have to admit in terms of of soft [TS]

  skills again like people skills have [TS]

  never been shall we say my core [TS]

  competency which makes the whole idea of [TS]

  trying to hire people like an [TS]

  interesting sociological challenge but [TS]

  they're there were they were some kind [TS]

  of little tips in the end of the book [TS]

  which I picked up on of like okay that's [TS]

  a good idea [TS]

  the funny thing is i would think you [TS]

  would need to interview people for the [TS]

  inverse reason [TS]

  what do you mean you need to interview [TS]

  people to make sure that they can cope [TS]

  with your lack of people skills [TS]

  well yeah you know what Mike you might [TS]

  have a point there [TS]

  it's a reverse interview how would you [TS]

  describe working with me Mike to the [TS]

  people working with gray is is very [TS]

  interesting in so much is that you will [TS]

  have things that need to be done but you [TS]

  also need to understand that they will [TS]

  get done on a undefined schedule that [TS]

  you will have to accept so this is you [TS]

  working with me [TS]

  yes so i will have things I need to be [TS]

  done and I need to sometimes realize [TS]

  that I just have to let go of what i [TS]

  think is the time that is going to get [TS]

  done in MH because it needs to fit [TS]

  around your schedule which you are a lot [TS]

  more protective of who also go ahead [TS]

  Mike it's okay i'm trying to think of [TS]

  what else to say I'm not listening [TS]

  you also need to understand that your [TS]

  ideas [TS]

  maybe vetoed mm and once they are they [TS]

  are did app you're not difficult to work [TS]

  with once you understand the parameters [TS]

  like once people understand that you are [TS]

  difficult to get hold of but you will [TS]

  respond eventually [TS]

  mhm and you don't care for schedules [TS]

  like they will just work around the [TS]

  shows that you need to put into place [TS]

  for your own business and that you can [TS]

  just be very to-the-point and and cut [TS]

  with your responses most people can't [TS]

  understand that then you're very [TS]

  reasonable to work with i think but you [TS]

  need to understand it comes with the [TS]

  parameters that you did the others [TS]

  basically if you can't cope with that [TS]

  like if you can't work that way they [TS]

  can't someone can't work with you [TS]

  because you're not going to change that [TS]

  I don't think at least not very much [TS]

  because that's just how you are [TS]

  mm-hmm [TS]

  so applicant out there that's something [TS]

  that you need to understand and this [TS]

  also actually brings me to a point that [TS]

  I wanted to make to which i think is so [TS]

  important but i don't think that you'll [TS]

  feel it that way so i need to stress it [TS]

  to you ok if you interview someone you [TS]

  cannot interview them on your own you [TS]

  have to have somebody else observing the [TS]

  interview and this comes from my own [TS]

  experience of hiring people great i [TS]

  don't know if you knew that I had this [TS]

  experience but i have hired many people [TS]

  who and i have been in the room for many [TS]

  other people being hired and you have to [TS]

  have somebody there because you need to [TS]

  have somebody to talk to about what just [TS]

  occurred who because I observer to an [TS]

  interview will see things that you will [TS]

  not see because you're busy dealing with [TS]

  the interview and once the interview is [TS]

  done you have nobody to discuss it with [TS]

  at all so I thoroughly recommend that [TS]

  you have if you do conduct any [TS]

  interviews that you have somebody [TS]

  present in that interview process that [TS]

  is not the interviewee and you have to [TS]

  say that is that is a great idea you [TS]

  should write a book on hiring people who [TS]

  have been wasn't mentioned in this book [TS]

  at all [TS]

  and that's a fantastic idea that the the [TS]

  a method for higher includes 75,000 [TS]

  people who are involved in the interview [TS]

  process across 16 different steps which [TS]

  will last seven hours so what they [TS]

  didn't mention that part [TS]

  can I mention one thing from that book [TS]

  that I actually do think was very good [TS]

  and I think it's something you need to [TS]

  consider my the interview process is [TS]

  important please do [TS]

  there's one quote that I really liked [TS]

  like a heart donor and recipient there [TS]

  has to be a match but this is between [TS]

  the culture and the fit of the company [TS]

  or the body of the recipient will reject [TS]

  the organ it's a very strong metaphor [TS]

  but a good one [TS]

  mm I've worked in many teams where [TS]

  somebody has joined the team or new [TS]

  bosses come into play and they don't fit [TS]

  and it destroys everything it just sucks [TS]

  all of the good out of the team and so I [TS]

  think that is a very good point and [TS]

  something always worth considering if [TS]

  this person doesn't seem like they're [TS]

  going to fit the company culture they [TS]

  will destroy everything in the company [TS]

  without meaning to [TS]

  I've seen it happen many many times [TS]

  yeah so actually let's let some just for [TS]

  a moment as i'm not sure we've been [TS]

  super explicit about it but this outline [TS]

  for how to produce a job description and [TS]

  it has these three parts that has the [TS]

  the mission the brief description as the [TS]

  outcomes like here are the deliverables [TS]

  here is a a clear yes know the person [TS]

  did or did not do this kind of list [TS]

  which I really like what really [TS]

  clarifies thinking and at the bottom it [TS]

  it has it has these these qualities of [TS]

  the person and I really when I was [TS]

  reading it I thought I really do think [TS]

  this is kind of BS but the author did [TS]

  convince me through the reading that the [TS]

  the purpose of this is like what you [TS]

  said it is to clarify in your own mind [TS]

  like what do you need from person and [TS]

  and also again to get it down on paper [TS]

  like this is what you're looking for in [TS]

  someone and what I really liked is that [TS]

  you know they're talking about you want [TS]

  to kind of limited to like five at the [TS]

  most qualities that the person has and [TS]

  also to be ranking them in [TS]

  order of importance and so it's it [TS]

  forces you to formalize something and so [TS]

  forth like for example in the [TS]

  description that I wrote for that the [TS]

  hello Internet editor it made me [TS]

  formalize like listen quality of the [TS]

  product matters more to me than the [TS]

  timeliness of it right and and it's like [TS]

  I think that's an important thing to get [TS]

  down on on paper and I think that like [TS]

  maybe that that goes towards helping [TS]

  ensure that there's a match between the [TS]

  person doing the job and and like what i [TS]

  am looking for like that we're both [TS]

  working together that like here is a [TS]

  formalization of what is important to me [TS]

  like is this is this important to you [TS]

  like if you would give you what you're [TS]

  looking for is to always have a [TS]

  guaranteed number of hours at a specific [TS]

  guaranteed number of hours at a specific [TS]

  time of work like well that's actually [TS]

  at the bottom of the list of the things [TS]

  that I want like if if the thing is [TS]

  going to take a while but it will be [TS]

  significantly better like I want that to [TS]

  happen but that can mean like oh maybe [TS]

  sometimes some shows take a huge amount [TS]

  of time to edit in an unexpected manner [TS]

  again I'm still just all new to this [TS]

  like this is me having this theoretical [TS]

  discussion as a self-employed person at [TS]

  the very beginning stages of trying to [TS]

  formally take on more people to help but [TS]

  i thought like okay this this is a thing [TS]

  worth trying to write out at least [TS]

  trying to think about much more than i [TS]

  would have before like think about the [TS]

  fit between you and this other person [TS]

  but it seemed that the other part of [TS]

  this the more important part is it's not [TS]

  just between you and the person because [TS]

  in the system that you're looking to [TS]

  establish you will be having people [TS]

  talking to each other without you being [TS]

  involved right yes and that's where it's [TS]

  much more of a thing you need to [TS]

  consider because when it's employer and [TS]

  employee does the situation is going to [TS]

  be very different [TS]

  there's going to be more in but respect [TS]

  because you're writing the checks then [TS]

  you have people talking to each other [TS]

  and having to work together and share [TS]

  information between each other and rely [TS]

  on each other when you will be hopefully [TS]

  out of the equation so that's another [TS]

  part of the quality part in knowing that [TS]

  you believe that these two people will [TS]

  be able to work together like if you if [TS]

  you find somebody who fits your style [TS]

  right your kind of people skills [TS]

  thanks thanks for the big five a [TS]

  powerful learning the word and you think [TS]

  to yourself this person is just like me [TS]

  they will be able to work in the same [TS]

  way that I can [TS]

  that means I might not be able to work [TS]

  together very well another person [TS]

  mm so that the other i think i would [TS]

  feel that you maybe need to go over [TS]

  these qualities too little bit more blue [TS]

  too because York the qualities that you [TS]

  have picked out currently are very [TS]

  functional so you have security [TS]

  attention to detail and timeliness Lou [TS]

  they're not really qualities of a person [TS]

  the qualities of the work that they're [TS]

  doing [TS]

  and I feel like you maybe need to flesh [TS]

  that out with some more flowery stuff [TS]

  yeah but it would like what flowery [TS]

  stuff Mike what do you think I think [TS]

  that it's an easy one but just having in [TS]

  there that somebody needs to have good [TS]

  interpersonal skills who and it is a [TS]

  good communicator who you just need to [TS]

  put those in there so if you talk to [TS]

  somebody and feel that they're not you [TS]

  can point to the job description and say [TS]

  I don't feel like you meet this this [TS]

  role because of this [TS]

  hmm let's say for example you find [TS]

  somebody who has never worked with other [TS]

  ppl has always been self-employed and [TS]

  what's on their own stuff they might not [TS]

  be necessary the best fit because they [TS]

  don't know how to delegate or how to [TS]

  cooperate and work with somebody else [TS]

  mm but you're going to need especially [TS]

  hopefully as this grows and you take two [TS]

  less unless you will have a team of [TS]

  people and unfortunately my friend with [TS]

  that comes HR problems you will need to [TS]

  solve so you want to try and minimize [TS]

  the amount of those that you have to [TS]

  trust me on this great mr. see that look [TS]

  like how can there be HR problems if [TS]

  these people are just distributed all [TS]

  over the world like I'm not going to [TS]

  have an office anywhere rightly this is [TS]

  all just people wherever in the world or [TS]

  not we're not coming together [TS]

  surely if your 100% distributed company [TS]

  you can't possibly have an HR problems [TS]

  finally enough that can actually make [TS]

  things worse [TS]

  hmm because these people will only ever [TS]

  interact with each other over text [TS]

  who and that is where all the emotion is [TS]

  lost [TS]

  haha interesting point people skills and [TS]

  communication skills must be added into [TS]

  this you'll know whether somebody has [TS]

  these things but if somebody looks at [TS]

  this application and thinks great i can [TS]

  continue being a hermit [TS]

  it's not the job for them who I think [TS]

  you may have a good point there Mike I [TS]

  think you have a good point there [TS]

  I want to manage team of 10 people who I [TS]

  have a lot of experience in the way that [TS]

  these things can go horribly wrong [TS]

  I was 21 years old [TS]

  it was a nightmare I'm sorry Mike you at [TS]

  times over now it is long long gone [TS]

  I'm glad to hear that genuine I'm really [TS]

  happy that you're looking at this I'm [TS]

  really pleased that you give clearly [TS]

  taking this is quite far in the last [TS]

  couple of weeks [TS]

  yeah yeah i was i was honestly actually [TS]

  hoping to have this kind of live and and [TS]

  and done for this show I was actually [TS]

  thinking of surprising you and having a [TS]

  my job announcement go up this morning I [TS]

  feel like I will talk about it now but [TS]

  that didn't work out because I'm taking [TS]

  this so seriously that I actually again [TS]

  in terms of like a look I'm an actual [TS]

  CEO now I scheduled a a business trip to [TS]

  a colleague on the continent to schedule [TS]

  a hole in person meeting to talk about [TS]

  hiring well I seen this person has a [TS]

  teen [TS]

  yeah it's a friend and associate who has [TS]

  gone through a lot of hiring in a [TS]

  similar field as like can we get [TS]

  together and talk about a thing like can [TS]

  we talk about hiring can we talk about [TS]

  what you've gone through like how you [TS]

  did it [TS]

  problems that you had and so I hate you [TS]

  know i don't i don't like traveling I [TS]

  don't like doing this kind of stuff I [TS]

  really don't like taking a bunch of time [TS]

  at my schedule and this ended up being [TS]

  like a day-and-a-half basically but but [TS]

  that was one of the things like now this [TS]

  is I'm going to do this right now i am [TS]

  able to get in touch with this person [TS]

  i'm able to do this thing so flew out [TS]

  like we had a long meeting we talked a [TS]

  whole bunch of stuff about hiring and it [TS]

  was you know it's just great to get [TS]

  another perspective from another person [TS]

  about something they had they had gone [TS]

  through so i am taking this very [TS]

  seriously and but that was partly why [TS]

  like oh I wasn't quite ready to surprise [TS]

  you with my job application today Mike [TS]

  but yeah it's a thing that I've been [TS]

  thinking a lot about and I think I'm [TS]

  after maybe I add a few more soft skills [TS]

  in my application and and just do a [TS]

  couple more drafts of it and get it [TS]

  really nail down that it will be [TS]

  something that I have [TS]

  relatively shortly and we'll see how it [TS]

  goes as far as the show goes this is [TS]

  better for me because now we get to talk [TS]

  about it before and after [TS]

  oh yeah we're going to topics it all [TS]

  makes and one baby and i have a couple [TS]

  of points and questions for you before [TS]

  we get off this topic though please go [TS]

  ahead and doesn't matter to you whether [TS]

  this person is in the world [TS]

  no not at all why because the only way [TS]

  would matter is if they were here if [TS]

  they give their already not in London [TS]

  then it doesn't matter where they are i [TS]

  got i would have preference for someone [TS]

  who was on the east coast of America [TS]

  simply because that time exchange works [TS]

  really well but as long as the person is [TS]

  able to talk to me in the afternoons [TS]

  like then I I don't really care where [TS]

  they live [TS]

  okay so you just you just need to have [TS]

  some overlap of time [TS]

  basically yeah it needs to be there [TS]

  needs to be some overlap of of the time [TS]

  have you considered how any of your [TS]

  attitudes or approaches to work might [TS]

  have to change if you have people [TS]

  working for you because these people are [TS]

  going to be freelances in theory right [TS]

  at least at the very start they're going [TS]

  to be freelancers ideally again i don't [TS]

  know if this will work out but ideally I [TS]

  would like to be able to transition this [TS]

  into at least part-time like hopefully [TS]

  part of what's happening here is that as [TS]

  i free up more and more of my time that [TS]

  it's a virtuous cycle where I actually [TS]

  have more things for them to do and so [TS]

  can transition this into like oh this is [TS]

  AE part-time job or three-quarters time [TS]

  job but i would like to do that [TS]

  eventually I don't know if that will [TS]

  work but at least at the start yes [TS]

  they're they're going to be freelancers [TS]

  is the way this works I think the [TS]

  biggest thing that i have seen when I've [TS]

  tried to structure some of this stuff [TS]

  out is is a thought about how quick is [TS]

  the turnaround and so one of the things [TS]

  I did when I was thinking about the [TS]

  hello Internet podcast was I wrote out [TS]

  that kind of little day by day of what [TS]

  would be the most optimistic turnaround [TS]

  time if I'm working with two other [TS]

  people to get this done [TS]

  someone who's doing the audio and [TS]

  someone who's doing the distribution and [TS]

  I realized immediately like okay [TS]

  in theory nor [TS]

  Emily if I record a podcast if I'm doing [TS]

  everything I can turn that around in [TS]

  three days if I really need to like that [TS]

  three actual working days but then when [TS]

  I write out how this schedule looks [TS]

  working with other people it's like ok [TS]

  at at absolute minimum it's a week [TS]

  turnaround considering like okay well [TS]

  there's weekends where people won't work [TS]

  and then you know the transition time [TS]

  between this person and that person [TS]

  getting things over and so like that was [TS]

  an interesting thing to do and I did try [TS]

  to sketch out something very similar for [TS]

  if i'm working with someone for [TS]

  animation what does this look like and [TS]

  that was also like oh ok [TS]

  it can take a video production from you [TS]

  know in theory i can produce a video in [TS]

  like five weeks if I'm really like all [TS]

  in on a video start to finish you know [TS]

  it rarely doesn't it rarely works that [TS]

  well because working multiple things at [TS]

  once but like in theory i could do it in [TS]

  five weeks and then again just writing [TS]

  out like how might this work with other [TS]

  people it's like our at bare minimum [TS]

  it's going to be like eight weeks start [TS]

  to finish on a single thing you know [TS]

  including going back and forth between [TS]

  that person and like storyboarding and [TS]

  leaving in time for changes and [TS]

  corrections and then distribution and [TS]

  all the rest of that so I think that's [TS]

  probably the biggest shift in focus but [TS]

  I don't think that's necessarily a bad [TS]

  thing it's just a change in focus and [TS]

  like accepting that idea i think is fine [TS]

  like I'm I'm totally fine doing that [TS]

  right now I get quite impatient when [TS]

  things are ready to go up like I want [TS]

  them to go up as soon as possible which [TS]

  connects into the very fact like why I [TS]

  can't stop myself from constantly [TS]

  animating is because of a certain amount [TS]

  of impatience but I think if I just know [TS]

  okay somebody else is doing this I can [TS]

  shift my mind on that topic and just go [TS]

  into a different mode [TS]

  alright for 1 i'm very happy that this [TS]

  is happening because i have weeks of [TS]

  content for the show now we have just [TS]

  weeks and weeks of content [TS]

  this is great i'm so pleased to do this [TS]

  now [TS]

  oh yeah this works well for you yeah it [TS]

  really does i wanted to just around this [TS]

  out i want to give one last point from [TS]

  the new method for hiring book with you [TS]

  forever just points out who this book is [TS]

  written for blue one point that the [TS]

  author's talking about interviewing [TS]

  people and trying to understand for the [TS]

  multiple process the way that they've [TS]

  been in the past to try to see how they [TS]

  might be in the future and this is the [TS]

  quote people don't change that much [TS]

  people aren't mutual funds that's who [TS]

  this book is written for people that [TS]

  like that joke everybody else just wants [TS]

  to vomit at that boy that reminds me of [TS]

  I think my favorite thing in getting [TS]

  things done which get the book I [TS]

  recommend but it has a certain kind of [TS]

  language problem is there's there's one [TS]

  point in the book where David Allen [TS]

  tries to come up with like a theoretical [TS]

  list of projects that you might want to [TS]

  do and he has on their things like work [TS]

  in my orchard right if it's like you [TS]

  know it's like okay I know you're out in [TS]

  ojai california right and like this is [TS]

  this is just the natural thing but there [TS]

  are a few things on there which are just [TS]

  totally here are incredibly well-to-do [TS]

  CEO problem because they're not but i [TS]

  can just imagine David Allen sitting [TS]

  down and thinking like let me imagine a [TS]

  list of of projects right when one of [TS]

  them is like oh how's my winery doing [TS]

  they also recommend that when somebody [TS]

  accept the job offer you send them what [TS]

  they call a meaningful gift and one of [TS]

  those meaningful gifts consists of [TS]

  flowers balloons or a gift certificate [TS]

  don't think I meaningful I think they're [TS]

  pretty meaning less my gift certificate [TS]

  by your own gift I don't even care [TS]

  yeah yeah that's good for me yeah that [TS]

  was that was pretty bad [TS]

  I'll just a couple of my own points from [TS]

  this book since we will almost certainly [TS]

  never touch it again ever had it because [TS]

  my didn't like it hated one of the [TS]

  things one of the things that the the [TS]

  book highlighted in a few points and [TS]

  then i can say i have i have heard from [TS]

  people in different areas is this idea [TS]

  of don't hire the generalist higher this [TS]

  specialist that it's it's super tempting [TS]

  to try to hire a person who seems like [TS]

  they can do absolutely everything but [TS]

  that you should try to hire a [TS]

  specialized person instead I think [TS]

  interestingly was actually connects back [TS]

  to the e-myth where was he talking about [TS]

  like hiring a hairy or whatever like you [TS]

  just have one guy who ends up doing [TS]

  everything yeah and then he hides all [TS]

  the problems and relationship business [TS]

  and everybody does [TS]

  right that's what happens in the yeah [TS]

  that's precisely how it goes [TS]

  so I like I thought that was an [TS]

  interesting point and that's one of the [TS]

  reasons why there's still this asterisk [TS]

  in my mind is like trying to find [TS]

  someone who can do the illustration and [TS]

  the animation maybe there's two people [TS]

  maybe it's not but I thought that was a [TS]

  good point and I've heard it echoed from [TS]

  elsewhere that is hiring a the person [TS]

  who's good at a lot of things ends up [TS]

  being not a great idea let's schedule [TS]

  look just quickly going through my list [TS]

  here actually looking through my notes I [TS]

  think even though we barely talked about [TS]

  the book we have extracted all of the [TS]

  value from it is unsurprising good yep [TS]

  next topic today show is also very [TS]

  kindly brought to you by igloo the [TS]

  internet you'll actually like look if [TS]

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  check out igloo they understand what [TS]

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  you'll be able to share files of your [TS]

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  look if you are using any type of [TS]

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  out igloo because there's no risk [TS]

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  sign up today it was software.com / [TS]

  cortex thank you so much to eat glue for [TS]

  the continued support of this show and [TS]

  we laugh and the saga of OmniFocus [TS]

  continues is it a saga is a saga is that [TS]

  the right word Mike what is a saga know [TS]

  this sounds really serious let's find [TS]

  out let's define saga a long story of [TS]

  heroic achievement especially a medieval [TS]

  pros or a long involved story account or [TS]

  series of events this is a saga okay [TS]

  yeah I very detailed and it's been over [TS]

  three Episode six weeks here of of only [TS]

  focus here okay so definitely a saga so [TS]

  now OmniFocus for iOS has been released [TS]

  with the automation scripting engine I [TS]

  guess we'd call it bill in that we spoke [TS]

  about last time so it's now out in the [TS]

  world you have also put out a video [TS]

  which means you've now had the time to [TS]

  play around with this is um so I I and [TS]

  everybody else listening I'm sure is [TS]

  very interested to know your thoughts [TS]

  about the only focus scripting and if [TS]

  it's working for you or if you even [TS]

  tried it [TS]

  so this came at a very fortuitous time [TS]

  for me which is which is actually [TS]

  connected to a bunch of the stuff we [TS]

  were talking about earlier in the show [TS]

  about formalizing and systematizing the [TS]

  business because i really like whenever [TS]

  i can do a thing that serves multiple [TS]

  purposes and so while I was writing out [TS]

  those flowcharts of what does my [TS]

  business look like and while I was [TS]

  writing out the job descriptions for [TS]

  what am I trying to hire I was all [TS]

  so working out at the same time let me [TS]

  do in-depth checklists of every stage of [TS]

  everything and a look this is afraid of [TS]

  everything [TS]

  yeah but this is a perfect time to try [TS]

  out many focuses new scripting [TS]

  templating system so i thought like this [TS]

  is this is this is this is just great i [TS]

  love it when things serve multiple [TS]

  purposes it's like okay I'm trying this [TS]

  thing out and i'm also sort of working [TS]

  on the business at the same time and it [TS]

  serves multiple purposes and it was like [TS]

  having OmniFocus come out with this at [TS]

  the time that they did was just [TS]

  absolutely perfect because it wasn't an [TS]

  in-depth reworking from the ground up of [TS]

  a lot of my checklists trying it out [TS]

  with a new system and the simple verdict [TS]

  for people who just want to know the end [TS]

  of the saga is that their new system is [TS]

  fantastic it's it's absolutely fantastic [TS]

  i have to say it is not only is it [TS]

  everything that I could have possibly [TS]

  ask for [TS]

  Wow in an automation system it is more [TS]

  than I would have thought to ask for [TS]

  like the the way that they have done [TS]

  this is like maximum power combined with [TS]

  maximum flexibility in a way that would [TS]

  never have occurred to me [TS]

  can you explain why so this is going to [TS]

  get a little this is going to get a [TS]

  little technical we're going to get [TS]

  nutty here we're going we're going to [TS]

  get a little nerdy and here I'll show [TS]

  you Mike something i'll send you because [TS]

  let me just say yeah [TS]

  as it stands right now I can't [TS]

  understand how to do this because that [TS]

  you know people have tried to explain it [TS]

  to me and I can kind of groc what's [TS]

  happening but I can't get it to do what [TS]

  it's supposed to do so what but what I [TS]

  know is that now it's out in the world [TS]

  there are going to be more tools are [TS]

  coming out there are more example [TS]

  scripts i know that the workflow app [TS]

  guys are working on specific OmniFocus [TS]

  actions and I feel that once they come [TS]

  out [TS]

  I'll be able to really kind of do this [TS]

  in my own way but as it stands right now [TS]

  like you just sent me a thing and I [TS]

  cannot understand how you would get to [TS]

  this point by looking at it i have sent [TS]

  you a text file with a hundred and fifty [TS]

  five lines of the template that i made [TS]

  that is [TS]

  hello Internet podcast from start to [TS]

  finish this template references other [TS]

  sub templates which are tasks for other [TS]

  people so this is not the full process [TS]

  while this is things in this list part [TS]

  of the process [TS]

  there's like things I would never even [TS]

  bother checking boot right but this is [TS]

  why i wanted to test out this this whole [TS]

  thing so the way they have done this is [TS]

  is super clever so last time we [TS]

  discussed just very briefly because i [TS]

  had only looked at it that Omni focus is [TS]

  now working in this way so that they're [TS]

  there templating system can understand [TS]

  task paper so if you if you do something [TS]

  like you copy a project in OmniFocus and [TS]

  go to paste it in a note it won't just [TS]

  paste like the words that you have [TS]

  written it pasted it out in this task [TS]

  paper format that makes more sense to me [TS]

  they're writing it out ok ok so you [TS]

  could set up the project and then raced [TS]

  in and I bet once that's in there is a [TS]

  lot easier to understand like the thing [TS]

  that was so confusing to me was like [TS]

  imagining trying to write it out like [TS]

  that just didn't make sense yes so i [TS]

  wanted to mention that because i think [TS]

  that is almost a hidden feature that is [TS]

  super key for people who are unfamiliar [TS]

  with this now i am comfortable enough [TS]

  with very basic scripting that i have [TS]

  written it all out like I didn't do the [TS]

  copy/paste thing but I think for anyone [TS]

  who wants to get started with this you [TS]

  can do the thing of like create in [TS]

  OmniFocus the thing that you want to [TS]

  replicate copy paste it into a text file [TS]

  and it will spit out the format of how [TS]

  it's supposed to look and then you can [TS]

  see like oh okay I get what's going on [TS]

  here you don't have to just write it [TS]

  from scratch so ultimately what you're [TS]

  doing is you're creating a bunch of [TS]

  tasks can only focus about due dates on [TS]

  them so you don't see them right and [TS]

  then you invoke the script which we'll [TS]

  talk about in a bit and then you add all [TS]

  the dates to them and then you start to [TS]

  see them again because they show up in [TS]

  your dreams [TS]

  yes that is that is what is occurring so [TS]

  here are the things that I really like [TS]

  about this because with with any kind of [TS]

  automation in iOS it's very often that [TS]

  apps have some automation but you don't [TS]

  have access to everything and as far as [TS]

  i can tell Army has made it possible for [TS]

  you to specify everything about a task [TS]

  or project that you could specify [TS]

  manually on the desktop app so many [TS]

  systems if they did automation they [TS]

  would allow you to do something [TS]

  relatively simple like specify the title [TS]

  and specify a due date you know when and [TS]

  maybe like a sub-project status or [TS]

  something but with OmniFocus is like [TS]

  okay by writing it this out in task [TS]

  paper you can specify title the the [TS]

  sub-project it belongs to the context [TS]

  the estimated time the deferred date the [TS]

  due date you can specify repeat not just [TS]

  simple repeat but very complicated [TS]

  structures of repeating you can fill in [TS]

  the notes and there's a there's an [TS]

  almost hidden feature of OmniFocus which [TS]

  I totally love which is this thing [TS]

  called autocomplete which is whether or [TS]

  not a sub-project will complete itself [TS]

  automatically when all of the various [TS]

  boxes have been ticked which is a minor [TS]

  thing but is super useful out depending [TS]

  on the way you're setting up on me focus [TS]

  so like everything that you could do [TS]

  oh yeah like flag state like I can't [TS]

  even think of all the things that you [TS]

  can specify but it is all in there so as [TS]

  far as I can tell there is nothing that [TS]

  you could theoretically manually set up [TS]

  in the OmniFocus app that you cannot [TS]

  also specify with task paper it's it's [TS]

  everything and i find that is a very [TS]

  rare thing to find in in automation so [TS]

  that is just fantastic and they've been [TS]

  really great about being able to do all [TS]

  kinds of weird stuff with variable so [TS]

  like what you've what you've seen in my [TS]

  own template is I like to specify the a [TS]

  due date which is the date that say a [TS]

  video or podcast is going up but then [TS]

  you can also modify those variables so [TS]

  you can say like oh this part of the [TS]

  project is due on the due date minus [TS]

  seven days right for this part of the [TS]

  project like here's the weird stuff that [TS]

  sometimes people don't think about like [TS]

  this part of the project is due x days [TS]

  after the main project is actually do [TS]

  right and it can it can handle this kind [TS]

  of weird formatting of I want to do with [TS]

  thing that is outside the the expected [TS]

  range because I could manually do that [TS]

  in OmniFocus and you can specify all of [TS]

  these things so this this task paper [TS]

  format alone is is fantastic like it is [TS]

  absolutely everything that I could [TS]

  possibly ask for [TS]

  but the thing that is kind of genius [TS]

  about doing it this way that this allows [TS]

  other people to build even more complex [TS]

  things on top of it so you can for [TS]

  example if you wanted to write your own [TS]

  little program that could in theory ask [TS]

  you a bunch of if-then-else questions [TS]

  about a project and then just spit out a [TS]

  task paper template that depended on [TS]

  those if-then-else questions that is [TS]

  incredibly powerful so it it doesn't [TS]

  just mean like oh you can use our [TS]

  automation system [TS]

  it means that you can almost [TS]

  build-your-own automation system on top [TS]

  of this to then spit out a thing which [TS]

  can talk to me focus and so it's really [TS]

  interesting i've been talking to some [TS]

  people who have also been playing around [TS]

  with this and realizing like man i know [TS]

  i have i have complicated things but I [TS]

  know other people who are real computer [TS]

  programmers like oh man i can write a [TS]

  thing that just auto generate all the [TS]

  tasks i need for the rest of the year [TS]

  right like okay that is a level above [TS]

  even [TS]

  I'm doing and and the system can just [TS]

  like take that and accept that and [TS]

  create a project that is that is built [TS]

  on top of this it's it's just fantastic [TS]

  it really is i have to say i am i am [TS]

  more impressed than i had any reason to [TS]

  expect to be so i am i'm thrilled and it [TS]

  couldn't have come at a better time [TS]

  either [TS]

  so you're sticking with to do for now [TS]

  though right [TS]

  sorry to do haha yeah i'm i'm some I'm [TS]

  sorry too i have to say it you know it's [TS]

  a funny thing is i was using to do for [TS]

  animal it was a couple of months maybe [TS]

  close to three months and I don't know [TS]

  exactly how long and so I am i am back [TS]

  with OmniFocus and as as i discussed in [TS]

  in the red at last time like ultimately [TS]

  this is kind of what I wanted like [TS]

  OmniFocus was a lot closer to the way I [TS]

  worked naturally then to do was it was [TS]

  just that automation was becoming a deal [TS]

  breaking feature for me so that's why I [TS]

  moved to do and the funny thing was as [TS]

  we discussed on the episode before this [TS]

  occurred you expected that all that to [TS]

  do would be more likely to add the [TS]

  features that you wanted then only would [TS]

  little did we know right yeah little did [TS]

  we know there's there's something [TS]

  secretly brewing and in the back right [TS]

  now I thought like maybe i can i can [TS]

  bully and harass the loan to do tell [TS]

  just like to bend his appt towards my [TS]

  will right which of course is crazy this [TS]

  is why we need to talk about your hiring [TS]

  processes for this is that not how this [TS]

  works [TS]

  yeah that's what we were doing ok i was [TS]

  i'm not exactly sure about that it's [TS]

  gonna look out for the job application [TS]

  coming soon right qualities bendable but [TS]

  I do i do have to say that that like to [TS]

  do is still a very interesting app I can [TS]

  still definitely recommended under some [TS]

  circumstances and i have to say like to [TS]

  do has some clever things that I still [TS]

  haven't quite been able to break my [TS]

  habits of having switched back [TS]

  Tommy focus like to do has a fantastic [TS]

  feature for bulk editing tasks which is [TS]

  the thing that I honestly think any iOS [TS]

  developer who is working on anything [TS]

  where you might want to edit multiple [TS]

  items that one [TS]

  and should take a look at the way to do [TS]

  handles it they just have a fantastic [TS]

  really simple way to like bulk edit [TS]

  things which is oak which is always a [TS]

  real problem on iOS like iOS like loves [TS]

  you to do things eventually but the the [TS]

  guy writing to do really really nailed [TS]

  solving that problem and so that's great [TS]

  so I do i do miss that now with [TS]

  OmniFocus and the other thing that I [TS]

  really love with to do with there's a [TS]

  way where you can long press on a task [TS]

  and it brings up a little menu of just [TS]

  like quick button options for one of the [TS]

  most likely things that you want to do [TS]

  with this do you want to defer this for [TS]

  a day do you just want to delete it you [TS]

  want to do a couple of other things like [TS]

  i still find myself long pressing on [TS]

  OmniFocus tasks and thinking I wasn't [TS]

  working [TS]

  I'm i will eventually i will eventually [TS]

  lose those so to do definitely has some [TS]

  clever features you know about something [TS]

  as a full such action from your focus [TS]

  for that stuff right [TS]

  yeah we'll look that's we'll talk about [TS]

  that another time right but it's cause [TS]

  it's like i'm using on the ipad and [TS]

  stuff ah so it's not it's not super [TS]

  useful to me but like I've said before [TS]

  with to-do apps there's this infinite [TS]

  demand for them because everybody has [TS]

  their own picky ways of working and this [TS]

  is a case where I am very happy to be [TS]

  back with OmniFocus because they're [TS]

  their core competency of just show me [TS]

  the things that are available to me [TS]

  right now to do that has always really [TS]

  suited the way that I work and so I feel [TS]

  like quite naturally my mind aligns with [TS]

  OmniFocus the most and so now i'm i'm [TS]

  just super thrilled that the one [TS]

  deal-breaking feature has has now been [TS]

  removed and I can just go back to all of [TS]

  my normal like little little annoyances [TS]

  and complaints with an app like you have [TS]

  for absolutely anything but i'm just i'm [TS]

  absolutely i'm absolutely thrilled to be [TS]

  back [TS]

  I love having a nap with dark mode [TS]

  especially for something i use as often [TS]

  as my to-do manager so yeah it's I gotta [TS]

  say like super congratulations to the [TS]

  OmniFocus team like this is this is a [TS]

  really impressive way too [TS]

  solve a difficult problem and also give [TS]

  other people the ability to to build [TS]

  their own solutions on top of this in [TS]

  case they need more [TS]

  this is only the purple like [TS]