Cortex 21: The E-Myth Revisited


  so it turns out that now I have to read [TS]

  the reddit just to get answers from you [TS]

  for questions that really should have [TS]

  been answered on the show [TS]

  what are you talking about so apparently [TS]

  you had a theme for your entire year [TS]

  this year that you just didn't bring up [TS]

  when we were talking about goals and [TS]

  planning for 2016 last week it yeah it [TS]

  just didn't come up in the conversation [TS]

  okay or you didn't draw it out of me [TS]

  it's your job as a professional [TS]

  interviewer to draw the interesting [TS]

  things out of like if I just been told [TS]

  that this is an interview show is that [TS]

  what this is all i need to do for you [TS]

  now let's just say that interviewing is [TS]

  not my strong skill or even offering any [TS]

  information directing conversations is [TS]

  not my skill because this is why I have [TS]

  to work with people who do direct [TS]

  conversations hmm such as yourself [TS]

  the last time we were talking about new [TS]

  years resolutions and how mostly we [TS]

  think that they are dumb and ineffective [TS]

  for various reasons but the thing that i [TS]

  didn't mention last time is that i am [TS]

  not opposed to the idea of having a [TS]

  theme for the year and i'm not exactly [TS]

  sure when this idea like cracked into my [TS]

  mind but I have noticed people doing [TS]

  themes for the year i know several [TS]

  people this year who are doing themes [TS]

  for the year and so I don't think that's [TS]

  a bad idea as a replacement notion for a [TS]

  new year's resolution like a theme can [TS]

  be something that helps guide your [TS]

  decisions over the following year it [TS]

  doesn't have to be like a goal that you [TS]

  are trying to achieve so i wish i had a [TS]

  catchy year of for my theme so I like [TS]

  everyone I know who's doing this they [TS]

  say oh this is the year of X Linux on [TS]

  desktops test this is the year [TS]

  linux on the desktop and you're making [TS]

  it your own personal goal to a co sure [TS]

  that that happens i remember a [TS]

  decade-plus ago now being in university [TS]

  when I used [TS]

  index and thinking this is going to be [TS]

  everywhere in no time [TS]

  oh how wrong I was yeah and everybody [TS]

  else since I wish I could I could come [TS]

  up with a single word but what i have [TS]

  come to the conclusion that my theme for [TS]

  the year if I had to pick a single word [TS]

  is i would say the year of less is my [TS]

  theme for the year [TS]

  mmm and it would really be because [TS]

  you're less sounds nice but it really [TS]

  should be the year of less and then in [TS]

  brackets me I of i have been thinking a [TS]

  lot about the kinds of projects that I'm [TS]

  involved in [TS]

  I was thinking a lot about this on my [TS]

  trip to Amsterdam which we talked about [TS]

  recently and just thinking in the [TS]

  biggest broadest picture of the kind of [TS]

  work that I do the kind of side projects [TS]

  that i do what do I want to take on what [TS]

  do I not want to take on and i have come [TS]

  to the realization that i am at the [TS]

  limit of the number of projects that i [TS]

  can work on that require me to be [TS]

  constantly involved in an intimate way [TS]

  so obviously youtube videos the two [TS]

  podcasts each of these they can't be [TS]

  done without me like IM and intimate [TS]

  part of of this project and as we have [TS]

  discussed i always like to work on [TS]

  various side projects and more [TS]

  references a thing like i like to do [TS]

  this this is a thing that I think is [TS]

  good [TS]

  you never really know what's going to [TS]

  pay off but really none of my side [TS]

  projects aside from these two podcasts [TS]

  in the past two years have gone very [TS]

  many places they don't really see the [TS]

  light of day [TS]

  yeah they all get killed in the crib wow [TS]

  that's that is a really heavy metal [TS]

  Wow hotel the drama today great [TS]

  I don't think this drama is a perfectly [TS]

  apt metaphor sure I'd project is like a [TS]

  brand-new baby full of hope [TS]

  uh-huh that you just murder yeah right [TS]

  yeah you carry on down that landfill i [TS]

  partly came to that conclusion because [TS]

  as I think I reference the last podcast [TS]

  and in Amsterdam one of the the side [TS]

  projects that came closest to being [TS]

  something real I murdered because a kid [TS]

  it was really this this thought of let [TS]

  me imagine if this project is wildly [TS]

  successful like let's say it's as [TS]

  successful as a person can reasonably [TS]

  expect that it would be I realized oh [TS]

  okay all i will have done for myself is [TS]

  add another youtube channel level of [TS]

  requirement for my own interaction in [TS]

  the project [TS]

  what about all the good things that come [TS]

  with it up like money more money is [TS]

  always better [TS]

  there's not a scenario under which more [TS]

  money is not better but my my theme is [TS]

  the year of less because it is it is [TS]

  about recognizing the limits of how much [TS]

  i can possibly do right like how much [TS]

  can I directly be involved in and out [TS]

  and I've come to the conclusion that [TS]

  like okay if any of these side project [TS]

  that i have worked on that would involve [TS]

  me ongoing working on them in the future [TS]

  if they're successful at this stage they [TS]

  would have to be taking time away from [TS]

  other things that I'm doing and so the [TS]

  realization that i have had is that if [TS]

  for any side projects that i am going to [TS]

  work on at this point in the future I [TS]

  have to at least envision that if it is [TS]

  successful there is a way for it to [TS]

  either be done as in a completely [TS]

  self-contained it is finished it doesn't [TS]

  require updating kind of project or it [TS]

  needs to be something that I can turn [TS]

  over to somebody else right where i can [TS]

  I could say like hire someone if the [TS]

  thing is very successful to continue to [TS]

  work on it [TS]

  and it would not have to be me working [TS]

  on the thing sure [TS]

  so this is this is what i mean by like [TS]

  my theme of the year of Les like les me [TS]

  involved in any side projects and so [TS]

  I've just been thinking very carefully [TS]

  about any of the things that I choose to [TS]

  work on of what is the endpoint in this [TS]

  if it is successful is it successful in [TS]

  the way that it is just done it is just [TS]

  finished or is it successful in the way [TS]

  that it's something i can turn over to [TS]

  somebody else right and if it doesn't [TS]

  meet one of those criteria I've decided [TS]

  this is no longer a project that I'm [TS]

  going to work on I can't create for [TS]

  myself another thing like a podcast or [TS]

  another thing like a YouTube channel it [TS]

  would just put me over the limit for how [TS]

  many things that can possibly do and I [TS]

  think that's partly why as you said none [TS]

  of my side projects in the past have [TS]

  come to light really because this was [TS]

  the limiting factor that I just didn't [TS]

  really think through carefully enough [TS]

  about of course you can't take on yet [TS]

  another one so it's not necessary that [TS]

  the idea of you having side projects is [TS]

  over but they're just new kind of rules [TS]

  that these side projects need to adhere [TS]

  to like the idea of being able to pass [TS]

  them to somebody else so like when you [TS]

  when an opportunity comes up you have to [TS]

  assess if that seems like it would be [TS]

  possible for you to consider [TS]

  entertaining it [TS]

  yes that's exactly right i will never be [TS]

  free of side projects [TS]

  it's just the way that my brain is if I [TS]

  tried to eliminate side projects [TS]

  entirely i would just end up i think [TS]

  hating my main projects because you have [TS]

  to have something else was like oh this [TS]

  is a fun thing to work on and so that [TS]

  has been largely the criteria I've used [TS]

  in the past for side projects is this [TS]

  fun and interesting and there are many [TS]

  things that are fun and interesting but [TS]

  they can't be fun and interesting things [TS]

  that spin off ongoing indefinite [TS]

  projects in the future like it's just [TS]

  not it's just not something that is [TS]

  possible and also for the money side [TS]

  like to come back to that again it may [TS]

  actually I don't know this but it may be [TS]

  easier to grow your existing projects to [TS]

  make more money from them then it would [TS]

  be to start brand new ones in the hope [TS]

  that [TS]

  it will make you a lot of money yeah [TS]

  well this goes this goes back to the [TS]

  thing that I've discussed before I think [TS]

  everybody should have some notion of how [TS]

  much money they earn per active our of [TS]

  working and that formula in is involved [TS]

  into things like money coming in and [TS]

  time going out and you divide those [TS]

  those two numbers i'm really scared to [TS]

  do that calculation but why are you [TS]

  scared to do that I'm just worried it's [TS]

  going to show me something I don't want [TS]

  to see you can't precisely why you [TS]

  should do it yeah but then if it shows [TS]

  me that all your time is worth a dollar [TS]

  an hour then what do i do like I'm [TS]

  scared of the potential bad feelings [TS]

  that may give me it's on my list but not [TS]

  right now from your list cats on your [TS]

  list and it's not right now [TS]

  yeah for someone like you you seem like [TS]

  you are in just a prime category of [TS]

  person who should definitely do this as [TS]

  in if I was you I would want to know [TS]

  what is the dollar value of hours spent [TS]

  per show that you work on em because you [TS]

  are a host on real FM but you are also [TS]

  an owner of relay FM and so I think you [TS]

  like I would want to know as an owner of [TS]

  real afm this idea of again you imagine [TS]

  yourself as two different people which [TS]

  is something we might talk about a [TS]

  little bit later but as two different [TS]

  people like the owner of the company and [TS]

  then someone who is directing and [TS]

  employee who is also you to do certain [TS]

  kinds of work and so I would want to [TS]

  know like what is my mother is the value [TS]

  of this employee per hour per project [TS]

  but it just so happens that this [TS]

  employee is also you that's why I think [TS]

  you should totally do it [TS]

  yeah don't get me wrong this what we're [TS]

  going to talk about later this book that [TS]

  we've been reading has actually started [TS]

  making me think that I should do this so [TS]

  when I say it's on my list was that list [TS]

  is like this mentor thing it's knocking [TS]

  around in my brain a little bit more so [TS]

  maybe we can actually come back to this [TS]

  idea on a later episode [TS]

  yeah what book will come back to this [TS]

  but to return to the theme of the year [TS]

  of less what I'm aware of is for [TS]

  projects in the future [TS]

  and how I track my hourly earnings for [TS]

  my business I have to largely focus on [TS]

  not increasing the denominator in this [TS]

  formula of dollars per hour show write [TS]

  the denominator is relatively max out [TS]

  like I've done all of these clever [TS]

  things about ok my afternoons are [TS]

  unproductive time but i can fill [TS]

  afternoons with podcast work as a thing [TS]

  that I can do which is why we are [TS]

  recording right now at like 345 in the [TS]

  afternoon which is normally just a [TS]

  terrible dead time for me but is a time [TS]

  that with some coffee [TS]

  I can talk to my good friend Mike and we [TS]

  can do some podcasting I figured out [TS]

  some of these things but the year of [TS]

  less for me is this idea of recognizing [TS]

  how new projects could fit into my [TS]

  business if they're wildly successful [TS]

  and recognizing some limitations on how [TS]

  many hours I can put in during the day [TS]

  how many hours I want to put in during [TS]

  the day and trying to figure out the way [TS]

  to make that work out so i am currently [TS]

  just in the the very beginning stages of [TS]

  a side project that i'm interested in [TS]

  working on whether it comes the light of [TS]

  day we'll see you at the end of the year [TS]

  who knows but i'm working on that side [TS]

  project with my side project time [TS]

  because i can see if this is successful [TS]

  it is the kind of project where I could [TS]

  hand it over to somebody that the [TS]

  project itself could pay for their [TS]

  salary to keep the thing going right and [TS]

  that it like that is now a requirement [TS]

  for side projects in the future that's a [TS]

  good requirement i have to say the idea [TS]

  of less is definitely something that is [TS]

  a theme for me this year but like in a [TS]

  slightly different way and I've already [TS]

  acted on it a little bit and I've cut [TS]

  down the active hours of recording for [TS]

  me by canceling a show or retiring a [TS]

  show and dropping tools to weekly shows [TS]

  down to Fort Lee we spoke about this who [TS]

  you know that that's one of those things [TS]

  to me where it's doing less of that type [TS]

  of work because the podcasting work [TS]

  takes up the most amount of time because [TS]

  you're spending multiple [TS]

  hours and this is what you do that it's [TS]

  blocked out where my of work is a little [TS]

  bit more sporadic so I'm trying to just [TS]

  cut down a lot of that kind of sheduled [TS]

  time where I must be working on [TS]

  something so yeah I I'm thinking that [TS]

  that is a different theme for me as well [TS]

  but in a slightly different way [TS]

  do you know I mean how many how many [TS]

  hours a week then I guess maybe maybe [TS]

  you think on a bi-weekly schedule but [TS]

  how many hours have you gotten back with [TS]

  those changes do you know roughly [TS]

  speaking [TS]

  I've probably got back about six to [TS]

  seven hours every other week [TS]

  that's a pretty big game yeah because [TS]

  it's the preparation the recording and [TS]

  the editing and I've been able to drop [TS]

  that down so I'm kind of at the moment [TS]

  of structure of my week where I kind of [TS]

  have one week on one week off in that I [TS]

  record three shows one week and then [TS]

  like six or seven shows the next week [TS]

  who and I'm trying to get used to this [TS]

  but I think that's a pretty good way of [TS]

  doing things because when I feel really [TS]

  busy [TS]

  I'm like next week will be better and [TS]

  that has kind of helped me so far it and [TS]

  we're only like a month into it but [TS]

  where I feel like I've been really busy [TS]

  one weekend like it's okay next week's [TS]

  going to have more time and that's been [TS]

  quite a nice feeling for me going like [TS]

  we do and having done this feud over a [TS]

  few different weeks now so I quite like [TS]

  that it's very interesting that you [TS]

  mention that because one of the idea [TS]

  that has been knocking around in my head [TS]

  that is under the theme of the year of [TS]

  less is trying to figure out some kind [TS]

  of schedule like that because I've [TS]

  always said the one of the biggest [TS]

  downsides about being self-employed is [TS]

  that the work never leaves you that that [TS]

  you're always thinking about it doesn't [TS]

  matter what you're doing it's always on [TS]

  your mind and can't sweep it under the [TS]

  rug evil which I used to do [TS]

  yeah you can't sweep it under the rug [TS]

  there's nobody else who's going to pick [TS]

  up the problems you know when [TS]

  you drop them practice because they're [TS]

  all your problems just drop them on the [TS]

  floor is like oh I have to clean that [TS]

  out and to compare and contrast the [TS]

  thing that was the greatest about [TS]

  teaching was looking forward to the [TS]

  holidays but that was the best part of [TS]

  the job without a doubt and I to have [TS]

  been just wondering in the theme of year [TS]

  of less is if there is a way to build [TS]

  back in some kind of schedule like that [TS]

  you know i don't know what it would be [TS]

  but I've just been toying with the idea [TS]

  of what can I do for weeks on and then [TS]

  one week is like a low-power week and [TS]

  then four weeks on a one-week as a [TS]

  low-power to have some kind of cycle in [TS]

  the working schedule to do this same [TS]

  thing that that it sounds like you are [TS]

  beginning to see this idea of chunking [TS]

  work in two different kinds of of [TS]

  schedule time so that you have some [TS]

  sense of like oh this is the busy time [TS]

  this is the less busy time this is the [TS]

  busy time this is the less busy time as [TS]

  opposed to the thing that I don't like [TS]

  which is just this constant uniform [TS]

  background radiation of work that is [TS]

  ever unchanging yeah that's something I [TS]

  have been toying around with how could I [TS]

  make this work in the year of less today [TS]

  it's interesting that you you have done [TS]

  something like that so far with your own [TS]

  schedule [TS]

  yeah it started to happen accidentally [TS]

  and then I made some choices [TS]

  specifically to make it this way and and [TS]

  I'm I'm i'll report back how this is [TS]

  going but right now i'm pretty happy [TS]

  with it yeah i think there's something [TS]

  to be said for that like whenever [TS]

  whenever I could as it as a teacher I [TS]

  always like to schedule as much as [TS]

  possible [TS]

  teaching days and non-teaching days like [TS]

  let's try to have monday is wall-to-wall [TS]

  classes from the morning until the end [TS]

  of the day if that means I can get a [TS]

  Tuesday where there's only one class or [TS]

  two classes [TS]

  yeah right like that was way better like [TS]

  I hated the couple years where I had a [TS]

  schedule where every day was the same [TS]

  where there's like others four or five [TS]

  classes every single day and there's no [TS]

  big chunks of time in between them [TS]

  I much prefer to schedule that was super [TS]

  lumpy with every [TS]

  thing or nothing on on particular days [TS]

  except reminds me of my 61 college a [TS]

  timetable [TS]

  that's why I think of when I think of [TS]

  this is I had exactly that I had one [TS]

  week was in every day and then another [TS]

  week rise in three days but no earlier [TS]

  than 1pm and I loved it- loved working [TS]

  that way I'm so I think it's kind of [TS]

  reminded me of that a little bit and [TS]

  cycle I kind of built a lot of my habits [TS]

  around that and i think this is pretty [TS]

  nice so it's cortex on the busy week [TS]

  yeah or okay yeah and it could only be [TS]

  this is part of the busy week the kids [TS]

  as i said to you before like thursday is [TS]

  cortex day it's the only thing I do [TS]

  because it's all I can handle which see [TS]

  that's why I thought oh it surely I'm on [TS]

  the non busy week because this is the [TS]

  only thing that you do it because you're [TS]

  on the non busy we can make the non busy [TS]

  week the busy week i'm not that much [TS]

  trouble you're not just the whole thing [TS]

  around the show talking to me is not the [TS]

  hard part [TS]

  it's all my picky demands [TS]

  behind-the-scenes that's the hard part [TS]

  is that it i have no idea what you're [TS]

  talking about was that like how we spent [TS]

  like two hours this morning trying to [TS]

  find a tool to replace google docs he [TS]

  referring to that this is the type of [TS]

  stuff that happens on my roster i don't [TS]

  know i don't know what you're talking [TS]

  about [TS]

  cause she don't two hours of fruitless [TS]

  endeavor today's episode of cortex is [TS]

  brought to you by smile and I get to [TS]

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  favorite apps and that's PDF man let me [TS]

  tell you why I love PDF man it's like a [TS]

  Swiss Army knife for working with PDFs [TS]

  you have all of the basics covered you [TS]

  can fill in and sign forms you can make [TS]

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  and even use OCR to recognize text see [TS]

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  your way [TS]

  I love PDF pen because i have to sign [TS]

  contracts and fill in forms a bunch [TS]

  because of [TS]

  type of work that I do i sign contracts [TS]

  sponsorships and stuff like that this [TS]

  happens pretty frequently so people will [TS]

  send me like maybe a word document or [TS]

  PDF i'm lucky i just put into PDF pen [TS]

  I'm able to sign it and I can use my [TS]

  Wacom tablets like actually sign it [TS]

  which is I know I kind of like that and [TS]

  then I can export it out and send it on [TS]

  the way I mean somebody why even exploit [TS]

  his word and just send back the word [TS]

  document cuz i know that's what they're [TS]

  gonna want PDF makes this so so easy i [TS]

  don't need to print things are going to [TS]

  scan things it's absolutely fantastic [TS]

  smile has a bunch of great tutorials [TS]

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  frame relay of them these short videos [TS]

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  to know about PDF pen seven and you can [TS]

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  all about this and find those videos at [TS]

  smile / cortex PDF pen [TS]

  seven and PDF pen pro 7 require os10 [TS]

  Yosemite and what beautifully on OS 10 [TS]

  el capitan pdf pattern for iOS is [TS]

  available from the appstore thank you so [TS]

  much to smile and PDF pen for sponsoring [TS]

  this week's episode of cortex so we had [TS]

  some pretty good feedback on the reddit [TS]

  from a user who goes by the name blind [TS]

  blonde PhD about goals and I just wanted [TS]

  to read this because I thought it was [TS]

  really good and did a much better job [TS]

  than we did of summing up goals this [TS]

  person says that there are psychologists [TS]

  who does research in this field and they [TS]

  have three points that people should [TS]

  think about as general rules of thumb [TS]

  for goal-setting white one is make a [TS]

  goal specific i want to lose X amount of [TS]

  pounds is better than I want to lose [TS]

  weight because you have a clear idea of [TS]

  where you are and where you need to be [TS]

  to achieve your goal point to make the [TS]

  gold challenging yet attainable which [TS]

  this challenge should force yourself to [TS]

  actually change your behavior or work [TS]

  hard to attain it and point 3 is the [TS]

  person must be committed to a goal goals [TS]

  dictated from your boss that you're [TS]

  committed to won't work [TS]

  we also have evidence that just paying [TS]

  someone raised isn't always the best [TS]

  method to motivate people either i [TS]

  thought these are really good and like [TS]

  that last one reading you know that goes [TS]

  against what i say about the corporate [TS]

  goals like no one is committed to them [TS]

  so nobody bothers yeah that that yeah [TS]

  that's definitely the case your goals [TS]

  dictated from your body [TS]

  whatever yeah i don't care i'm not [TS]

  committed to this and i like the idea of [TS]

  like I want to lose X amount of pounds [TS]

  as opposed to I want to lose weight like [TS]

  that is a really good way of putting it [TS]

  because i need to work out what my goal [TS]

  is because right now I just know I want [TS]

  to lose some way i have worked out [TS]

  exactly how much but I do want to lose [TS]

  that's hard to not have a specific goal [TS]

  I are you keeping on a spreadsheet at [TS]

  least Mike we talked about this last [TS]

  time you do have it on spaghetti right [TS]

  yeah okay good don't worry you put it on [TS]

  a public twitter i can help you do that [TS]

  if you want to pass along willingly not [TS]

  going to i'm not interested in that look [TS]

  at the only way I do that is if one of [TS]

  those scales arrives at my home [TS]

  oh yeah yeah I'm not buying one okay [TS]

  yeah yeah and all you're up to do you [TS]

  live like that tell ya that was that was [TS]

  my my safety net in saying that is i'm [TS]

  pretty sure you don't have my address [TS]

  and i need to to provide a an important [TS]

  piece of follow-up about what about this [TS]

  show [TS]

  oh yeah okay yeah from last week's [TS]

  episode so couple of hours after we [TS]

  record a dino arrives at home who and I [TS]

  not a hundred percent sure how we got [TS]

  onto this topic but she kind of [TS]

  mentioned in passing that you heard [TS]

  contact information has been provided to [TS]

  you via Casey argue our mutual friend [TS]

  mr. Cassilis of the accident tech [TS]

  podcast who took advantage of Casey I [TS]

  don't know what you're talking to get [TS]

  Adina's contact information to talk to [TS]

  her about my diet I didn't know talking [TS]

  about porque si I just guessed that [TS]

  Deena's information [TS]

  oh yeah nobody else wasn't was involved [TS]

  or is going to be implicated why it's [TS]

  too late i am sticking to my story [TS]

  yeah sure you are i assented in a [TS]

  suggestion today you know she asked for [TS]

  suggestions for you and so I center one [TS]

  where was funny we were talking about [TS]

  this last night just like I he sent me [TS]

  one message to send one back and you [TS]

  never replied and make it as great as a [TS]

  key to this is how is he just doesn't [TS]

  reply to messages is totally fine and do [TS]

  reply to messages just eventually even [TS]

  and sometimes we've completely different [TS]

  things to what the message about that [TS]

  for you didn't reply to it i'm looking [TS]

  at the dates on this I message [TS]

  conversation and it is two weeks example [TS]

  here for it yeah that's what i said [TS]

  replies they never come with it I i [TS]

  don't think i don't think it's a secret [TS]

  at this point anybody who listens to me [TS]

  on podcast that they know i am very [TS]

  difficult to get in touch with even [TS]

  under the best of circumstances even if [TS]

  you have my own method for making sure [TS]

  unless you're animating that's true [TS]

  unless i'm looking for distraction [TS]

  definitely the i imagine i can only [TS]

  imagine that you send messages to [TS]

  everyone until somebody replies [TS]

  yeah like please someone get me out of [TS]

  this everybody look at this funny [TS]

  Buffalo stock footage that's what i do [TS]

  in between last episode in this episode [TS]

  you set me a task em to read a book [TS]

  called the e-myth revisited l.m.a.o I [TS]

  asked you why are we doing this now [TS]

  shouldn't we set homework for the [TS]

  listener and you told me specifically [TS]

  that we should not tell people to read [TS]

  this book that what that was not exactly [TS]

  what I said alright well let me find [TS]

  exactly what you said I don't let the I [TS]

  message conversation maybe I've put my [TS]

  own my own I think you have made your [TS]

  own spin on this i suggested i suggested [TS]

  that you read this book because the [TS]

  topic of of doing the follow-up on year [TS]

  themes came up and as listeners will see [TS]

  shortly i think that the e-myth [TS]

  revisited aligns with the theme of the [TS]

  year of less in the same way that one of [TS]

  the one of the books are recommended on [TS]

  audible for cortex was a essentialism [TS]

  which is a book that i read recently [TS]

  which also aligns with the year of less [TS]

  so I just thought the e-myth would be [TS]

  would be something to have you read to [TS]

  have us discuss on the next show this [TS]

  show this show I just want to preface [TS]

  this whole conversation here by saying [TS]

  that the listener don't feel like you [TS]

  have to pause and go and get this book [TS]

  and listen to it or read it [TS]

  actually I would implore that you do not [TS]

  do that do not listen to this or read [TS]

  this [TS]

  just listen to this conversation my hope [TS]

  is that i will give you or we will give [TS]

  you all of the value that you're going [TS]

  to need from this book over the course [TS]

  of this discussion [TS]

  oh yeah why did you read this book i [TS]

  counted this book even come into your [TS]

  view in the first place [TS]

  ok let me tell you the story with this [TS]

  book [TS]

  yeah this falls into the category of [TS]

  books that i sometimes mentioned [TS]

  recommend to people i think of as [TS]

  business books know that I don't just [TS]

  mean books that are for business people [TS]

  but they're there is like a genre of [TS]

  books which are not as terrible is like [TS]

  a self-help book would be like some help [TS]

  books are just awful yet what they're [TS]

  just totally useless and in my mind [TS]

  business books is a category of books [TS]

  that usually include like people who [TS]

  have accomplished something writing some [TS]

  book with advice about how they have [TS]

  accomplished a thing [TS]

  yeah I for I've read a bunch of these [TS]

  books as well yeah but I don't mean to [TS]

  say that they are for businesses [TS]

  necessarily sure [TS]

  so this is just a category a book that i [TS]

  have always read to some degree in [TS]

  because I think oh I would like to do [TS]

  some kind of self-improvement but [TS]

  there's nothing useful in the [TS]

  self-improvement section so this is the [TS]

  more actionable part of that that [TS]

  section of the bookstore right and so I [TS]

  do not know how I originally came across [TS]

  the e-myth revisited but at some stage i [TS]

  read it and i remember i read it when I [TS]

  was a teacher i think back in long time [TS]

  ago probably when I was still teaching [TS]

  my first school and I read it back then [TS]

  and I thought well this book is terrible [TS]

  and useless and that's not bad [TS]

  mhm and a couple months ago I was [TS]

  talking with a fellow youtube friend of [TS]

  mine and somehow the topic of the book [TS]

  came up i was vaguely discussing ideas [TS]

  with this person about the the year of [TS]

  less even though it wasn't under that [TS]

  exact title they were doing something [TS]

  that was sort of similar and this person [TS]

  mentioned the e-myth revisited as a book [TS]

  and suggested that I try rereading it i [TS]

  did read it and it was interesting [TS]

  because at the time that i read it when [TS]

  I was a teacher and I was trying to get [TS]

  something off the ground there was [TS]

  nothing of value to be derived from that [TS]

  book for me but fast forward eight ten [TS]

  years when i'm actually a person who is [TS]

  now running my own very small business [TS]

  with just myself as the one person who [TS]

  works for it [TS]

  this book now does have something of [TS]

  value to say to someone in my exact [TS]

  position so it is the reading of this [TS]

  book I thought haha ok i am now in the [TS]

  position where there is value to be [TS]

  derived from this book I agree mostly [TS]

  but not completely i believe this book [TS]

  is terrible but I don't think it's [TS]

  useless and and I think that you it is [TS]

  possible to derive value from this if [TS]

  you're just in a position of having a [TS]

  side thing that you like you can fully [TS]

  employed I i think this could help [TS]

  someone think about things to take their [TS]

  side business to a full business i think [TS]

  it's possible to do that there are many [TS]

  problems with this book that we will get [TS]

  into that but i can easily see how you [TS]

  have someone and how you did in your [TS]

  position like completely miss what he [TS]

  was trying to get up [TS]

  who but i do think that there is some [TS]

  value in it but i think the book could [TS]

  be a tenth of the size and to read you [TS]

  get the exact same value out that this [TS]

  is a fundamental property of all [TS]

  business books they are too long [TS]

  this is easily one of the worst for this [TS]

  that I've ever read [TS]

  though it really really is a media that [TS]

  usually these books do tend to be too [TS]

  long and they peppered with like a bunch [TS]

  of crap and a bunch of just like going [TS]

  over the same thing multiple times and I [TS]

  think maybe some people find value and [TS]

  actually helps drive home the point but [TS]

  on the whole I think that's kind of [TS]

  wasted but i think this book suffers [TS]

  from that end in brand new heights that [TS]

  I had not yet come into contact with so [TS]

  let's talk about all right let's talk [TS]

  about what this book is one of the first [TS]

  things you need to know is that the e in [TS]

  emails stands for entrepreneurial I [TS]

  thought it meant like online right but [TS]

  this is actually quite an old book so [TS]

  yeah this is like written in the 90s [TS]

  because at one point during the towards [TS]

  the end he talks about the coming [TS]

  changes the millennium was like all know [TS]

  our order book it feels like the coming [TS]

  millennium uh this explains a lot about [TS]

  you because there's very little anything [TS]

  in this book that is close to the [TS]

  internet like you kind of get this [TS]

  feeling for out that like this guy just [TS]

  hates the internet but no it's because [TS]

  the internet doesn't really exist yet in [TS]

  one way that we know it to be now [TS]

  yeah he's not avoiding the elephant in [TS]

  the room and he talks about IBM [TS]

  constantly talks about IBM it's like why [TS]

  do you love IBM so much like all because [TS]

  it's the late nineties right [TS]

  IBM which feels like a brontosaurus [TS]

  lumbering across the plains when you [TS]

  talk about it now there was one thing [TS]

  that I had to do was halfway through [TS]

  this book and I was really excited and [TS]

  and it didn't give me what I wanted was [TS]

  just to check to see if this guy's [TS]

  business was still in business who it is [TS]

  so he has a company called e-myth [TS]

  worldwide right and and that they're [TS]

  like basically management consultancy [TS]

  and business consultancy firm and this [TS]

  book is intended to sum up a lot of what [TS]

  they do and what they help people do [TS]

  which is to help people turn around [TS]

  their small businesses when they're in [TS]

  trouble [TS]

  yeah so that's kind of the fundamental [TS]

  if we're talking for a moment about the [TS]

  content of the book yeah the the sales [TS]

  pitch of it might be that it is for [TS]

  someone who is running a small [TS]

  business feels ridiculously overwhelmed [TS]

  and overburdened by the business and is [TS]

  having a difficult time figuring out [TS]

  what exactly the problem is i think that [TS]

  might be the sales pitch forward and [TS]

  that might also be why someone can now [TS]

  see like okay I was in a position to [TS]

  drive some value from this book later in [TS]

  a way that I was not in a position to [TS]

  drive value from it before i even had a [TS]

  business to be running at all like i was [TS]

  just do the experiments so I have lots [TS]

  of notes and I was taking these notes as [TS]

  I was listening to a book III got the [TS]

  audio book which is lovingly narrated by [TS]

  mr. Michael Gerber the author i think [TS]

  that was a mistake all it was a horrible [TS]

  mistake [TS]

  so you told me at some point as I [TS]

  recommended that you you read this I [TS]

  know Mike that you do not read books did [TS]

  not only listen to audiobooks is [TS]

  perfectly fine [TS]

  yeah and so I said okay you might as [TS]

  well just listen to this audio book and [TS]

  there are many cases with audio books [TS]

  where I think many non-fiction books [TS]

  benefit from being audio books because [TS]

  they they help get you through boring [TS]

  sections like you can just kind of plow [TS]

  on in a way that's a little bit more [TS]

  difficult when you are physically [TS]

  reading a book [TS]

  yeah i don't think i would have finished [TS]

  this if i was reading it right that [TS]

  might normally be the case but when I [TS]

  discovered that you listened to the [TS]

  audiobook and it was read by the author [TS]

  i thought oh no and a sounds like a [TS]

  terrible idea because the author is a [TS]

  slightly crazy person [TS]

  yeah some ways i have never listened to [TS]

  it but I predicted that this was this [TS]

  was not going to be a good thing to have [TS]

  the author rebased this audiobook you [TS]

  need to hear this [TS]

  so like i'll put a link in our show [TS]

  notes to the audible page which I [TS]

  believe has a sample on it easy to hear [TS]

  him how he talks [TS]

  em and I think it will help and you [TS]

  wanted you do that now [TS]

  okay let me let me let me actually here [TS]

  with ya I want you to hear what this guy [TS]

  sounds like I gotta listen out risking [TS]

  capital to make a profit [TS]

  this is simply not so the real reasons [TS]

  people [TS]

  start businesses have little to do with [TS]

  entrepreneurship in fact this belief in [TS]

  the entrepreneurial myth is the most [TS]

  important factor in the devastating rate [TS]

  of small business failure today [TS]

  ok i just listened to a little section [TS]

  of it this is a little bit like the [TS]

  actor who plays fazzini in the princess [TS]

  bride the Sicilian it was Wallace Shawn [TS]

  yeah it's like if Wallace Shawn was [TS]

  doing a really professional reading of [TS]

  something like he could tone down the [TS]

  way he sounds but I I imagine this would [TS]

  be quite difficult to listen to for [TS]

  however many hours it is eight hates [TS]

  eight long hours our you have like it [TS]

  was long [TS]

  so let me go chronologically through [TS]

  some of the things that stuck out to me [TS]

  in this book so one of the first things [TS]

  that mr. Grover talks about is small [TS]

  business owners and how when people [TS]

  start their own businesses they work way [TS]

  more than they should be working and the [TS]

  but the problem is that they did doing [TS]

  the wrong type of work for them for them [TS]

  which i thought was really interesting [TS]

  because I can definitely associate with [TS]

  that and you can sew and I think that [TS]

  some one of the things that's driven us [TS]

  both to consider doing less is that we [TS]

  find that sometimes we're doing the work [TS]

  that we not necessarily should be who [TS]

  and this goes into this whole thing this [TS]

  whole like one of the things that [TS]

  underpin this entire book is that people [TS]

  are one of three types of person and [TS]

  you're an entrepreneur manager or [TS]

  technician and that it's possible to [TS]

  move between them but you need to think [TS]

  about things in different ways and [TS]

  different types of skills and one of the [TS]

  things that he talks about which i think [TS]

  is really interesting is that when [TS]

  people leave their jobs to start [TS]

  businesses they usually in the [TS]

  technician Faison the technician mindset [TS]

  as and they are the person doing the [TS]

  work and they can do the work and they [TS]

  do the work well but they don't see why [TS]

  they should be doing that work for [TS]

  someone else they should be doing that [TS]

  work [TS]

  for themselves so they go off and start [TS]

  their businesses but they don't get out [TS]

  the technician mindset and all they keep [TS]

  doing is just the work always and then [TS]

  get bogged down in all the other things [TS]

  that it takes to run a business and then [TS]

  it can get a bit overwhelming that is by [TS]

  far away the key value in this book [TS]

  yeah unfortunately it comes really soon [TS]

  keep it looking just like to the first [TS]

  hour and you've got all you need and I [TS]

  didn't know this when I was listening to [TS]

  it i'm lookin at lookin at my my notes [TS]

  from the book and I could see his [TS]

  breakdown of the manager and the [TS]

  technician and the entrepreneur at least [TS]

  in my ebook reading of it is on page 24 [TS]

  of 204 [TS]

  yeah what is it like he goes into more [TS]

  detail and there's a whole massive [TS]

  section later which is completely [TS]

  pointless in my opinion but this is the [TS]

  key thing that comes out of this book [TS]

  that I think is really interesting and [TS]

  the idea of breaking out of the [TS]

  technician becoming the manager and [TS]

  being the entrepreneur like having to [TS]

  think about all of those things and you [TS]

  must be all of them [TS]

  yeah a certain types of your business [TS]

  and and that is a really interesting [TS]

  thing and the idea of most people [TS]

  leaving their jobs just being [TS]

  technicians and not transitioning is [TS]

  something so many people have to deal [TS]

  with and usually like I won't happen for [TS]

  me is it just all fell on me and I came [TS]

  to realize a lot of this stuff but it [TS]

  was kind of overwhelming to begin work [TS]

  was like all you have to do it all now [TS]

  who you know and and that was a big [TS]

  thing a big turning point for me and [TS]

  something i'm slowly trying trying to [TS]

  transition out of but still like my [TS]

  transitions a long way away and this [TS]

  book has helped me think about someone [TS]

  itself and there is a little bit more [TS]

  about to come just want to really hammer [TS]

  home this point because it is really one [TS]

  of the only points but what I found it [TS]

  was quite striking as he is trying to [TS]

  talk about what kinds of people end up [TS]

  going into business for themselves and [TS]

  it is very likely that you know if you [TS]

  are listening to the podcast and you [TS]

  have started your own business or you [TS]

  are currently working on side projects [TS]

  that [TS]

  you are someone who is very competent [TS]

  and you're very competent probably at [TS]

  whatever it is you're doing at work and [TS]

  this is the ideal IQR the technician you [TS]

  are the person at work who is getting [TS]

  things done right or you have some skill [TS]

  on the side that you are attempting to [TS]

  leverage that you are very good at and [TS]

  this is the idea of the technician you [TS]

  are technically able at your skill [TS]

  this is why your boss employees you or [TS]

  it is why you think about doing [TS]

  something on the side that involves this [TS]

  skill and that from the from the [TS]

  perspective of the technician your boss [TS]

  or your manager there people who just [TS]

  kind of get in the way of whatever it is [TS]

  that you're trying to do and that that's [TS]

  the feeling that you have and so mom the [TS]

  the thing that really struck home with [TS]

  me about this is thinking again when i [TS]

  was teaching is this feeling of there [TS]

  were many lessons that I could do with [TS]

  the kid that I thought were really great [TS]

  lessons that got them involved and got [TS]

  them interested but then this feeling of [TS]

  oh the whole structure of the school [TS]

  requires that the students write things [TS]

  down at regular intervals and if we [TS]

  don't have something in their notes then [TS]

  this lesson didn't happen and so this is [TS]

  that that frustration of like I can put [TS]

  together a good interesting lesson but [TS]

  the bosses and the structure above are [TS]

  the thing that are frustrating me [TS]

  limiting me so it's like boy I would [TS]

  love to work for myself and this idea [TS]

  that because you are skilled at [TS]

  something you will very naturally end up [TS]

  creating a business around your skill [TS]

  whatever it is that you are able to do [TS]

  and the problem is however that this [TS]

  role this person that you can be the [TS]

  technician the person who is good at [TS]

  making something is not the same skill [TS]

  as someone who is running a business for [TS]

  someone who is self-employed you have [TS]

  created a job for yourself around your [TS]

  skill [TS]

  but if you just continue to do that all [TS]

  the time you're going to run into [TS]

  problems and I've discussed this with [TS]

  some other people and and this is in the [TS]

  theme of the year of less is this [TS]

  realization like what we were talking [TS]

  about in the beginning of like boy I [TS]

  sure could create another youtube [TS]

  channel like I would know how to make a [TS]

  youtube channel that would be [TS]

  interesting and that people would want [TS]

  to watch like I could make youtube [TS]

  channels on various topics but if I keep [TS]

  acting in this role of technician i'm [TS]

  just going to end up causing from myself [TS]

  more and more problems because i'm just [TS]

  going to run out of ability to do stuff [TS]

  or just not understand like what is the [TS]

  direction that the business should take [TS]

  that like that to me is the real [TS]

  interesting key like the technician is [TS]

  the one who gets things started [TS]

  who is able to create something of value [TS]

  that other people want but that if you [TS]

  keep operating in only this mindset [TS]

  you're going to eventually drive [TS]

  yourself into a bunch of problems [TS]

  this is a really good thing to think [TS]

  about who and the whole idea of just [TS]

  having to consider that you've got your [TS]

  going to have a lot of new things to do [TS]

  and it's not just the work any more [TS]

  minutes it's really this is why i think [TS]

  it's useful for people that have a side [TS]

  business to learn this before because [TS]

  then they know before they do it that [TS]

  you're gonna have to consider all these [TS]

  different things [TS]

  yeah there's going to be much more that [TS]

  you that you have to do that you're not [TS]

  necessarily expecting yeah i think that [TS]

  was just-- that's just a really great [TS]

  point and it's something that I had [TS]

  vaguely thought about the TV go go back [TS]

  and listen to earlier cortex was like I [TS]

  do talk about this idea of thinking [TS]

  about myself as like this CEO of grey [TS]

  incorporated and as an employee of grey [TS]

  incorporated right and they're there are [TS]

  different ways that you have to think I [TS]

  think even when we were discussing first [TS]

  doing this podcast you know I i think i [TS]

  explicitly told you a couple points like [TS]

  okay I'm thinking of this not into [TS]

  terms like boy is the thing that I can [TS]

  do i'm trying to think of this in terms [TS]

  of if I was the the CEO of a company is [TS]

  this something i would say yes one of my [TS]

  employees should do like this podcast [TS]

  called cortex [TS]

  yeah we have a good relationship like [TS]

  that and I don't know if you have this [TS]

  of other people but there are times [TS]

  where we would you know you would say oh [TS]

  I would say like we're talking about [TS]

  this strictly business now [TS]

  yeah and we have a conversation which is [TS]

  without the friendship is like this is [TS]

  purely a business conversation CEO to [TS]

  CEO kind of stuff [TS]

  yeah we've done that many times and it's [TS]

  very helpful yeah so we just put the [TS]

  friendship at the door we need to talk [TS]

  about business for a moment and then we [TS]

  can pick it up later and i like that [TS]

  thinking and there's a part way later in [TS]

  the book which was quite useful to me is [TS]

  thinking about having an organizational [TS]

  chart in your business [TS]

  yes that is the second valuable ideas [TS]

  book The End exactly and and this is [TS]

  something that I'm thinking a bit about [TS]

  on wondering like how would we do this [TS]

  at really a family we probably should do [TS]

  this and I brought this up to Stephen [TS]

  and he's now going to hear the idea [TS]

  because i have not explained it to him [TS]

  yet [TS]

  um I'm basically what government does he [TS]

  explains this like it creates this [TS]

  business called which ink and there's [TS]

  these two people and they run the [TS]

  business together and at one point they [TS]

  sit down and they mapped out in an ideal [TS]

  world what are all of the jobs that need [TS]

  to occur in this business like coo [TS]

  president vice president of marketing [TS]

  marketing person vice president of sales [TS]

  sales person and then between those two [TS]

  people that the only two people in the [TS]

  business they divide up every single job [TS]

  and sign contracts for those jobs so one [TS]

  person is like the COO the vice [TS]

  president of production and the [TS]

  production person the other is like the [TS]

  vice president of marketing the [TS]

  marketing person the vice president of [TS]

  sales and sales person and they talked [TS]

  together and they work out who the best [TS]

  person for the job they take all of [TS]

  those roles and he said what it allows [TS]

  you to do is to think in the business [TS]

  you're doing the stuff and think on the [TS]

  business so you are the salesperson and [TS]

  the salespersons boss right and thinking [TS]

  about those two roles for yourself [TS]

  helps you do the work and advanced your [TS]

  business at the same time and then later [TS]

  you can become the vice president of [TS]

  sales as you hire a sales person and [TS]

  they take your old job and I thought [TS]

  that way of thinking about it is really [TS]

  smart because me and Stephen were [TS]

  talking about what we want our goals to [TS]

  be for our business this year and we [TS]

  actually had this conversation of the [TS]

  last week we were both in the mindset of [TS]

  that and one of the things that we were [TS]

  talking about and then one of the things [TS]

  i know i want us to have some help this [TS]

  year but we don't really know what that [TS]

  is [TS]

  yeah right i think this is going to be a [TS]

  great way for us the workout what is the [TS]

  help we need on what are the roles that [TS]

  person should fill yeah but that's [TS]

  exactly what this is this this idea [TS]

  there's something I've I tried to some [TS]

  extent to do it myself I think it's a [TS]

  little harder when you're just a single [TS]

  person because you're every single job [TS]

  yet because you're every single job and [TS]

  so it's less differentiated whereas I [TS]

  think if you have to it's a lot easier [TS]

  to say okay yes obviously you do this [TS]

  and I do this but it is really useful to [TS]

  try and think about the company as it [TS]

  exists without you even if you are an [TS]

  integral part of it and so I'm actually [TS]

  looking at the the chart that he has [TS]

  right now and so yes he has no divided [TS]

  up between even going so far as like the [TS]

  shareholders like you are the [TS]

  shareholders and then design the company [TS]

  as though your only role was as a [TS]

  shareholder if you couldn't do any of [TS]

  the things that the company does what [TS]

  are all of the roles that need to be [TS]

  filled and so like that that's the thing [TS]

  that you and Stephen could do because [TS]

  you are shareholders of relay you could [TS]

  think okay let's say we couldn't be [TS]

  involved directly it's okay well we [TS]

  would need hosts we would need someone [TS]

  who manages the hosts and then so then [TS]

  like there's a vice president of talent [TS]

  management something almost like that [TS]

  that job [TS]

  we will also have the vice president of [TS]

  dealing with gray right via the whole [TS]

  division there's a there's a gray [TS]

  vertical on this chart [TS]

  Frank is just for managing the great [TS]

  handler ya rais pillow fluffer [TS]

  yeah I like this this and this is [TS]

  perfect yeah and Mike feels all these [TS]

  rules right now yeah but obviously that [TS]

  you have more fluff my pillows at a [TS]

  later date but yes I think this this is [TS]

  helpful if you are a single person i can [TS]

  imagine that in a company where it's the [TS]

  two of you that this seems like [TS]

  something that would be vital [TS]

  it's a vital tool to help think about [TS]

  the organization of the business and [TS]

  it's a vital tool to delineate clearly [TS]

  ok who is in charge of what instead of [TS]

  ok one of us just picks up at work when [TS]

  it's available like really have it [TS]

  written down and laser clear who you are [TS]

  as though the company was a much bigger [TS]

  thing than it really is [TS]

  yes I really like that thinking it was [TS]

  another very useful thing that came out [TS]

  of the book for me and something i'm [TS]

  going to think a little bit more about [TS]

  look at how we could maybe implement [TS]

  something like that that is the second [TS]

  valuable idea in the book which come [TS]

  comes for me on page 126 so there's a [TS]

  hundred-page gap between the two ideas [TS]

  and then let's talk about some of the [TS]

  things that happen in those 100 pages [TS]

  shall we yeah there's a bit and then [TS]

  there are almost no notes for me after [TS]

  page 126 there's another hundred [TS]

  something pages and i have two [TS]

  highlights from that whole section [TS]

  number pepper the book opens with [TS]

  statistics about how many businesses [TS]

  fail in America who that is the opening [TS]

  of this book and to paraphrase after [TS]

  this section is done it's basically [TS]

  saying there are so many books out there [TS]

  to help you run a small business so why [TS]

  do people fail [TS]

  well this one's going to be the one that [TS]

  make sure you succeed whoo that's [TS]

  effectively how he starts which is this [TS]

  is how many many business books are [TS]

  right of course you're going to fail [TS]

  unless you read this you're so lucky you [TS]

  bought this book now you're gonna be [TS]

  okay and then governor introduces a term [TS]

  that he uses a lot in this book that I [TS]

  hate I hate this time and basically this [TS]

  term is to describe what happens when a [TS]

  technique [TS]

  any person doing the work decides they [TS]

  want to leave their job and they make [TS]

  the snap judgment and decision to leave [TS]

  their job and start their own thing who [TS]

  he calls an entrepreneurial seizure [TS]

  oh wow that is bad i hate this time and [TS]

  you forgotten this [TS]

  well the the here's the thing Mike you [TS]

  have listened to this book very recently [TS]

  in the last couple of days right for me [TS]

  this book I have much warmer feelings [TS]

  toward it because it's like oh yeah I [TS]

  remember there were things that I don't [TS]

  like I have a couple of points that I [TS]

  want to make about things that I didn't [TS]

  like but I know my my feeling always [TS]

  with these kinds of books is I want to [TS]

  extract whatever value is from them and [TS]

  I just assume that there's a huge amount [TS]

  of nonsense and ridiculousness this one [TS]

  happens to be very very high on the [TS]

  spectrum of things that are crazy and [TS]

  nonsensical yeah but the the harshness [TS]

  of it has has faded in my mind I guess [TS]

  can I tell you the one thing that I [TS]

  really remember from this book he has as [TS]

  the part that is just what I think of as [TS]

  business book sins and listeners in case [TS]

  you don't read these kind of books i [TS]

  just want to be clear the things I'm [TS]

  about to describe is the thing that i [TS]

  have read many authors do but this book [TS]

  is just the peak example of it and it [TS]

  falls into two parts which is the whole [TS]

  structure of the book is the author [TS]

  talking to an imaginary person who [TS]

  doesn't exist [TS]

  I don't care this person Sarah [TS]

  remarkable actually [TS]

  thats Sarah I couldn't quite remember I [TS]

  thought it was Sarah I do remember that [TS]

  she owns a pie shop [TS]

  I will never believe that Sarah it was a [TS]

  real person [TS]

  well it's it's an amalgamation of of [TS]

  people it's a theoretical example what [TS]

  you know whatever it is it is a book [TS]

  structured as a conversation to an [TS]

  imaginary person who acts as a sounding [TS]

  board for the author and a way for the [TS]

  author to have examples of how to solve [TS]

  particular kinds of problems now this [TS]

  device [TS]

  can be used well but it strikes me as [TS]

  often a device that is used by people [TS]

  who are not the strongest of writers [TS]

  yeah and so it's it's a crutch and it [TS]

  also then makes the imaginary first like [TS]

  it's a I don't think authors we do this [TS]

  can resist it makes the the imaginary [TS]

  person this and how to put like [TS]

  amazingly impressed person right who is [TS]

  just wowed by the author which then [TS]

  becomes a situation like what you just [TS]

  you just writing a character who thinks [TS]

  you're the greatest thing in the world [TS]

  and of course all of her problems are [TS]

  perfectly solved by your solution yeah [TS]

  because you have created this character [TS]

  to to be this way it like they can't [TS]

  they're not a real person not and the [TS]

  little bug bear that always gets me [TS]

  about this is the imaginary characters [TS]

  will almost always just obsessively use [TS]

  the author's name like they will just [TS]

  constantly say Michael what do you think [TS]

  Michael what do you think about it at [TS]

  the end of this book for the epilogue is [TS]

  a letter to Sarah where it is i've never [TS]

  heard anything so insane [TS]

  it's like he's talking about the year [TS]

  2000 being a moment where the world is [TS]

  going to be shocked by intense lightning [TS]

  and people have got to get out of the [TS]

  way or they're going to be burnt to a [TS]

  crisp [TS]

  I'm not even kidding this is what I [TS]

  don't know what other what happens to [TS]

  him at the end of this book but in this [TS]

  letter every sentence he says Sarah [TS]

  every single things like and you know [TS]

  what Sarah this is gonna happen and [TS]

  Sarah let me tell you about this and [TS]

  Sarah and Sarah h is constantly over and [TS]

  over again [TS]

  what are you doing nobody does this I [TS]

  just jump to it i've got the e-book open [TS]

  here can start with dear Sarah [TS]

  all it has been said that there are no [TS]

  accidents in the universe so i might [TS]

  consider it to be providential that on [TS]

  this very day that i'm writing this [TS]

  letter to you i have just finished [TS]

  reading for the third time with always [TS]

  remarkable book man's search for himself [TS]

  just skimming through this every every [TS]

  paragraph starts out with sarah & and I [TS]

  have to just say again this is it's not [TS]

  that this letter is bad but it just [TS]

  forces you to recognize the craziness of [TS]

  this author is now writing a letter to [TS]

  an imaginary character doesn't exist [TS]

  when he's talking about the 20th century [TS]

  that dear centers where I believe la [TS]

  blah of general experience spirit and [TS]

  path has always been there for you Sarah [TS]

  you simply got lost you didn't trust it [TS]

  and you need to be assured has any [TS]

  little curl would that your parents [TS]

  wouldn't leave you and metric teachers [TS]

  with love you [TS]

  you became disconnected from yourself [TS]

  but fortunately not forever because this [TS]

  bathroom now on this entrepreneurial [TS]

  path will hangs around corners that will [TS]

  amaze you at times and even shock you [TS]

  with others [TS]

  it's like but this person isn't real [TS]

  like this first it was afraid that their [TS]

  teachers wouldn't love this episode of [TS]

  cortex is brought to you by hover quite [TS]

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  domain name it looks like your website [TS]

  but it's actually being run by tumblr or [TS]

  whatever behind-the-scenes this is [TS]

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  it yourself manually hover just takes [TS]

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  episode if we had such a yearning for [TS]

  values in 1953 when maze book was first [TS]

  published and we have such a unique [TS]

  value today [TS]

  what happened to us in the interim the [TS]

  Cold War a trip to the moon Korea the [TS]

  vietnam or cambodia the sexual [TS]

  revolution the civil rights explosion [TS]

  the psychological revolution the New Age [TS]

  manifesto and the coming millennium one [TS]

  hell of a lot i would say like this [TS]

  person isn't real [TS]

  who are you talking to and you just find [TS]

  a little part about being pumped by the [TS]

  intense ball lightning [TS]

  I think that we playing our end game at [TS]

  the bottom of the 20th century are going [TS]

  to need one hell of a lot more than [TS]

  anything our trainers have been stored [TS]

  for us i think we need a shock a [TS]

  self-administered shock so jolting so [TS]

  outrageous so unsympathetic to our [TS]

  little ones that will either be blown [TS]

  off the planet we've each shape for [TS]

  ourselves our own little spaces when we [TS]

  least expected or we will be burnt to a [TS]

  crisp right there on the spot never to [TS]

  be heard from again [TS]

  it doesn't make any sense [TS]

  it's like Scientology or something like [TS]

  what are you talking about man our own [TS]

  little planets okay you just went mad at [TS]

  the end like I don't know what because [TS]

  that one before he talks about that he's [TS]

  saying about how we're too obsessed with [TS]

  training and management consultancy [TS]

  which is exactly what this book is like [TS]

  I don't which is the business that is [TS]

  selling very it's all very very peculiar [TS]

  the the insanity thing though for me [TS]

  peaks at what i remember as the second [TS]

  major sin so that the first thing is [TS]

  just the whole premise of the book is [TS]

  written to an imaginary character [TS]

  written to an imaginary character [TS]

  many books do this another thing that [TS]

  many books do but that I i like that is [TS]

  combined with the first sitting here is [TS]

  that there is a long chapter where the [TS]

  author tells the story of a Jesus like [TS]

  figure [TS]

  oh dear Lord right what the hell was [TS]

  this you tell this story about like a [TS]

  guy finding his way in life and he's [TS]

  like a carpenter and he's a simple man [TS]

  and he travels woman he travels to a [TS]

  world and he comes back and he has [TS]

  children and he finds another woman and [TS]

  it becomes a carpenter seriously becomes [TS]

  a carpenter and he has a dog and he's a [TS]

  poet and he's a jazz musician this is [TS]

  all true this is all stuff is talking [TS]

  about and then he goes to Silicon Valley [TS]

  and he becomes a salesman he doesn't [TS]

  understand computers but he can sell to [TS]

  anyone because he used to sell [TS]

  encyclopedias and one time you got [TS]

  attacked by a dog but he made a sale [TS]

  with the torn-up contract it is so long [TS]

  and so unbelievable and a a literal [TS]

  Jesus story i think it is so clear that [TS]

  this is the comparison of like Jesus [TS]

  finding his way in the world is the [TS]

  story that he tells and then the author [TS]

  who's telling this story to Sarah the [TS]

  imaginary character wraps it up by [TS]

  revealing what is no surprise to anybody [TS]

  who's been reading this chapter that [TS]

  this is a story that the author is [TS]

  telling about himself and his own life [TS]

  and like how he came to be in the [TS]

  position where he's writing this book [TS]

  and then it goes off into a little piece [TS]

  of music for the next chapter in the [TS]

  audiobook if you like let me just get [TS]

  this straight you are one comparing [TS]

  yourself to Jesus to to an imaginary [TS]

  person who loves everything that you do [TS]

  it's like okay tick tick [TS]

  i have read I mean this is not the first [TS]

  time i have read in a business book a [TS]

  section where someone tell the Jesus [TS]

  parable about themselves that's not [TS]

  unusual for this genre of book but to [TS]

  combine it with the flow of telling it [TS]

  to an imaginary character just raises it [TS]

  to an exponential of crazy it's almost [TS]

  breathtaking and beautiful in its [TS]

  insanity i have a couple of a good [TS]

  points that I want to make before going [TS]

  back one of them is any plan is better [TS]

  than no plan quite like that he talks [TS]

  about that like you know you should just [TS]

  have a plan like even if it's not [TS]

  necessarily the right one [TS]

  make one and then you can make more [TS]

  later quite like that and the idea of [TS]

  nobody cares about your business the way [TS]

  that you do and nobody will put the time [TS]

  in like you do you need to accept that [TS]

  then build systems which means that it's [TS]

  okay because I've always you hire people [TS]

  and you just do their work as well yeah [TS]

  yeah that I think it is also an [TS]

  excellent point that you will care more [TS]

  than anybody else you have to build that [TS]

  into the system like that has to be part [TS]

  of it and that brings me to i guess [TS]

  really a third point that is valuable in [TS]

  this book it comes about because he's [TS]

  wondering you know Jesus like through [TS]

  the mountains or something but the hotel [TS]

  that he comes haha haha this hotel i [TS]

  have tried to find this hotel and I [TS]

  think I may have found it but it doesn't [TS]

  look like the way describes it look [TS]

  let's let's put aside the reality of of [TS]

  this hotel like that let's just ignore [TS]

  that for a second but he describes this [TS]

  just like amazing magical hotel that [TS]

  exists in the woods where the the [TS]

  services is perfect [TS]

  blah blah blah like that that's not the [TS]

  relevant thing what his his takeaway [TS]

  here is to talk about look since you [TS]

  will care about your business more than [TS]

  anybody else you have to assume that [TS]

  anybody who's working for you will not [TS]

  care as much as you do like how do you [TS]

  solve the problem if you do running [TS]

  something like a hotel [TS]

  what are you gonna do and the answer is [TS]

  that you have to rigorously systematize [TS]

  everything checklists and checklists and [TS]

  checklists checklists for checklist for [TS]

  checking gasps and it sounds obvious and [TS]

  like even even for me as someone who [TS]

  just love checklist and use checklists [TS]

  all the time this notion of you need to [TS]

  think of the business in terms of this [TS]

  everything that is part of the business [TS]

  should be able to be represented by a [TS]

  checklist of some kind and so he goes [TS]

  through an example about how I talk [TS]

  about like the cleaners have not just [TS]

  instructions like oh you need to clean [TS]

  the room like here is the order that the [TS]

  room should be cleaned in every time [TS]

  here are all of the actions that should [TS]

  be cleaned out and you should tick tick [TS]

  tick this box right and so this is this [TS]

  notion of ok this is how you go through [TS]

  it and then the manager has their own [TS]

  routine about like collecting in the [TS]

  checklist and going through that and [TS]

  making you know doing random tracks and [TS]

  all this other kind of stuff but i [TS]

  really i really like that as the idea of [TS]

  the business like this is how you define [TS]

  the DNA of what the business is and like [TS]

  this is a thing that is separate from [TS]

  the actual implementation but you is the [TS]

  business owner [TS]

  this is the part that he you can work on [TS]

  you can work on the checklists but you [TS]

  shouldn't be carrying out the work if [TS]

  you can get someone else to follow the [TS]

  checklist like that like that is the [TS]

  fundamental idea of a business that can [TS]

  be big i get really smart stuff and [TS]

  again like i can think about making [TS]

  checklist for just some of the real [TS]

  basic stuff that I do so if I wasn't [TS]

  around for whatever reason somebody [TS]

  could pick it up and creating these [TS]

  systems and plans but I need to talk [TS]

  about the hotel story a little bit [TS]

  because people need to understand why I [TS]

  was just freaking out [TS]

  ok so it tells the story about this [TS]

  hotel that he finds in the middle of my [TS]

  honor drive and the is basically found [TS]

  an oasis and he talks about like he goes [TS]

  to the room and he gets changed and the [TS]

  room is so perfect and they've given him [TS]

  a room of our reservation and they're [TS]

  really nice to him he talks about going [TS]

  to dinner and he arrives and they've [TS]

  made a reservation for him there's a [TS]

  line of the door but he doesn't need to [TS]

  worry because he has a reservation at [TS]

  this place must be special [TS]

  he takes sometimes I listen to some jazz [TS]

  guitar with a brandy in his hand goes [TS]

  back to his room thinking about wanting [TS]

  to light the fire that he knew that Ben [TS]

  mary rose's room [TS]

  the fire has been lit already they must [TS]

  have known which seems unlikely [TS]

  yeah any thought to himself I would love [TS]

  to have a brandy maybe i'll pull [TS]

  one but when i arrived at the room [TS]

  there's already a brandy waiting for me [TS]

  with a card and it says your favorite [TS]

  brandy love Kate how did they know my [TS]

  brand of brandy are all of its I [TS]

  remember they asked me at the restaurant [TS]

  what Brandi I like so it's there for me [TS]

  and they put a mint on each pillow and I [TS]

  wake up in the morning and I hear a [TS]

  bubbling sound and I go into the [TS]

  bathroom and there's coffee that's [TS]

  already bubbling for me on a timer and [TS]

  there's another card that says your [TS]

  brand of coffee [TS]

  k how did they know my brand of coffee [TS]

  oh yes they asked me in the restaurant I [TS]

  didn't even notice and then there's a [TS]

  knock on the door I opened the door [TS]

  nobody's there but my newspaper The New [TS]

  York Times is sitting on the mat how did [TS]

  they know [TS]

  oh yes they asked me when I checked in [TS]

  what's my favourite newspaper and this [TS]

  all goes in their content management [TS]

  system and it's so perfect and you know [TS]

  what this has happened to me every [TS]

  single time I've been back [TS]

  no i didn't it's just like our this is [TS]

  the main problem with this book governor [TS]

  takes a thousand words to explain 10 [TS]

  words I am sure he had a word count [TS]

  because there are times when he lists [TS]

  things in this insane way like I'm [TS]

  trying to think of an example but like [TS]

  he will say something over and over [TS]

  again like the key to your business is [TS]

  time the key to your business's effort [TS]

  the key to your business's people the [TS]

  key to and you do this it just keeps [TS]

  doing yet and this happened multiple [TS]

  times in the book and I don't know why [TS]

  he does it [TS]

  and again I reckon this is way easier in [TS]

  the written she could just gloss over it [TS]

  but I have to sit and listen to stay [TS]

  here all right that's why I think the [TS]

  audiobook especially narrated by him was [TS]

  a terrible mistake so bad the these are [TS]

  the kinds of books that I don't even [TS]

  normally listen to as audiobooks [TS]

  precisely because I'm expecting a large [TS]

  amount of skimming ma and so-and-so [TS]

  when i read business books it is almost [TS]

  always read as an actual book on my iPad [TS]

  I do not listen to it as an audiobook [TS]

  like I will listen to audio non-fiction [TS]

  books that are books about a topic and [TS]

  and it's very helpful then but yeah it [TS]

  seems the reverse of helpful when you [TS]

  have to listen to him go through [TS]

  point-by-point every one of his list and [TS]

  you can't just go like I'm going to skip [TS]

  this feels good scam scam scam [TS]

  let me find when you change topic again [TS]

  buddy conduit yeah I want to talk about [TS]

  one of a little thing in called the [TS]

  turnkey revolution [TS]

  oh this is where he talks about [TS]

  franchises soon [TS]

  this isn't such a massive portion of the [TS]

  book and a lot of it doesn't really [TS]

  apply to me and you know I think that's [TS]

  why my memory of this is very dim [TS]

  it's like oh right I remember he talks [TS]

  about franchises and it is a really [TS]

  interesting way to think of it you sound [TS]

  like even if you don't want to franchise [TS]

  your business you can follow this model [TS]

  and create procedures and manuals that [TS]

  people can follow but i think it's [TS]

  difficult for people not like me in New [TS]

  where you know I hate to say this [TS]

  without like entertainment led because [TS]

  not anyone can do all of it right yeah [TS]

  you can't create a guide for somebody to [TS]

  make a youtube video or two to make a [TS]

  blog post because there's stuff that [TS]

  needs to go in that you can't just teach [TS]

  someone if they don't know it like [TS]

  you've spoken about in this part in the [TS]

  past like you've gotta have this like [TS]

  little thing about you which allows you [TS]

  to create the entertainment [TS]

  yeah and all of the things that that we [TS]

  do i I broadly think of as entertainment [TS]

  like I make educational YouTube videos [TS]

  but ultimately they're popular because [TS]

  they are entertaining people people like [TS]

  them and people listened to the podcast [TS]

  like I hope people get something out of [TS]

  the podcast but people listen because [TS]

  they are entertaining and there is there [TS]

  is not a checklist that you can give to [TS]

  someone to replace someone who is in the [TS]

  entertainment business i do think that [TS]

  that is a bit of an example would have [TS]

  done it already [TS]

  honest to god if i could just own a [TS]

  company that paid a dude who could just [TS]

  be me like this would be great yeah get [TS]

  all the money [TS]

  none of the work that's what you would [TS]

  do so yeah he came up with this time and [TS]

  he says like he created a term for this [TS]

  called the turnkey revolution which is [TS]

  the impact of franchise businesses on [TS]

  American business so he introduces the [TS]

  turkey revolution is an idea and then he [TS]

  starts talking about the impact of the [TS]

  industrial revolution on the world he [TS]

  talks about the information age and the [TS]

  impact of the internet and what that's [TS]

  having on the world and then he says [TS]

  this but if you ask people about the [TS]

  turnkey revolution you'll be met with a [TS]

  blank face [TS]

  well course because you created it [TS]

  nobody knows this exists [TS]

  you made the term up like yeah he's like [TS]

  why does nobody know about this uh huh [TS]

  are you how you drive me mad [TS]

  see what you've done to me my last week [TS]

  of my life has been spent [TS]

  screaming of my phone i have i have [TS]

  specifically not really wanted to talk [TS]

  to you about this between the time i [TS]

  recommended that you listen this book [TS]

  and now but i have gotten some I [TS]

  messages that felt like they were [TS]

  verging on a little testy like I could [TS]

  tell mike with a bit grumpy cat 1 point2 [TS]

  I think I said you why have you done [TS]

  this to me i have you not derive some [TS]

  value from the book i have but my whole [TS]

  my have a whole section of the end of my [TS]

  notes which is basically why didn't you [TS]

  just tell me this stuff why did you make [TS]

  me listen to this book you could have [TS]

  just told me all of this stuff like [TS]

  we've just told our audience here [TS]

  why did you make me put correct [TS]

  well i mean first of all we need to talk [TS]

  about it but you could have just told me [TS]

  but he we can't just the conversation is [TS]

  different if you haven't actually read [TS]

  the book [TS]

  do you remember at one point in this [TS]

  book where he says as a way to try and [TS]

  position your business as what you want [TS]

  to achieve in your life and he says the [TS]

  way you should imagine this is he [TS]

  describes a church then describes the [TS]

  coffin then described you and [TS]

  the coffin and somebody giving your [TS]

  eulogy and what you want that to sound [TS]

  like yeah sounds vaguely familiar [TS]

  yeah whatever what's your point what [TS]

  about that [TS]

  nothing we give this you know we glossed [TS]

  over that there is really some good [TS]

  stuff in this book [TS]

  there's two things but unfortunately is [TS]

  full of so much stuff maybe now listen [TS]

  that you will want to hear this so you [TS]

  can share in the pain that's the only [TS]

  reason you should listen to this [TS]

  like if you're looking for more we've [TS]

  given you everything going to get from [TS]

  it i think what we we've told you the [TS]

  main yeah points to be derived there's [TS]

  still a lot of context that maybe you [TS]

  can get but there is we i think we've [TS]

  basically ball down to what what it does [TS]

  and one of my other favorite things [TS]

  about this is there is an ad for a myth [TS]

  worldwide at the end of the audio book [TS]

  that I don't understand that apply [TS]

  why should I need your services [TS]

  shouldn't this book have done everything [TS]

  apparently not i don't i don't agree [TS]

  with that approach like that you know [TS]

  it's very different to have someone [TS]

  actually work with you and you can hear [TS]

  him tell his stories in person that [TS]

  might be very different experience [TS]

  well I'm pulsera ya again this falls [TS]

  under the category of these kinda things [TS]

  i would not strongly recommend this book [TS]

  to people but i would say that there is [TS]

  some value to be derived from it [TS]

  yeah there is there is but you need [TS]

  really to know what you're getting into [TS]

  you need to know what you're getting [TS]

  into don't listen to audio book but it [TS]

  just reminds me of art I just pulled up [TS]

  here on my website this thing that I [TS]

  always intend to do more but i do very [TS]

  rarely is sometimes I write up some of [TS]

  the notes that i take on books and [TS]

  there's a book called bird by bird which [TS]

  is about writing and in that she has a [TS]

  line about how it's difficult it's [TS]

  difficult to do the thing that that [TS]

  we're sort of doing now which is to just [TS]

  tell someone the key bullet points from [TS]

  a book and that you'd that's not the [TS]

  same thing is actually reading the book [TS]

  and and she says in bird by bird that [TS]

  you know there may be a flickering [TS]

  moment of insight in a one-liner [TS]

  but everyday truth is beyond our ability [TS]

  to capture in a few words the whole [TS]

  piece is the truth not just one shining [TS]

  moment in it and I do i do I really [TS]

  agree with that line because I have that [TS]

  feeling from many books that someone can [TS]

  tell you the bullet points but it's not [TS]

  the same thing is actually reading the [TS]

  book even if the book is filled with [TS]

  moments of just babbling insanity [TS]

  yeah it just and and this book is is one [TS]

  of those examples I mean that there are [TS]

  there are several books I have read like [TS]

  this where you feel like this is just [TS]

  filled with raising this was like [TS]

  what's-his-name to lab forget his first [TS]

  name but the guy who wrote the Black [TS]

  Swan and anti fragile like those books [TS]

  fall into the same category of even more [TS]

  so than this like well you know sanity [TS]

  like this person is literally out of [TS]

  their mind and also thinks they are the [TS]

  greatest human being to ever have lived [TS]

  but it's and i could tell you the bullet [TS]

  points from those books but it's still [TS]

  not the same thing as actually having [TS]

  read those books so that so that's why I [TS]

  get I'm not recommending this book [TS]

  listener but I'm not dis recommending [TS]

  it's you know I think there is some [TS]

  value to be derived separate from [TS]

  listening to two people tell you what [TS]

  the bullet points are that I I can't let [TS]

  the irony go amiss though of you making [TS]

  that point by reading a line from a book [TS]

  yeah of course I can't let that I just [TS]

  can't let go because I quite like that [TS]

  but you read bird by bird it's good and [TS]

  today's episode of cortex is also [TS]

  brought to you by our friends over igloo [TS]

  who make the internet people actually [TS]

  like if you are somebody has to work in [TS]

  a big company is very likely that you'll [TS]

  be using an internet so you can view [TS]

  important things about what's going on [TS]

  you can find documentation even [TS]

  collaborate work for each other if [TS]

  you're lucky [TS]

  usually these things absolutely suck i [TS]

  had to use a horrible internet for many [TS]

  many years of my old job unfortunately [TS]

  they didn't use a glue because that's [TS]

  what everybody should be using a glue is [TS]

  a fantastic internet part [TS]

  fucked that will be beautiful to look at [TS]

  and work so fantastically ego thinks [TS]

  about every single detail they make an [TS]

  Internet allows you to control how it [TS]

  looks so you can change all the colors [TS]

  and you can put in your logos and all [TS]

  that sort of stuff but even customize [TS]

  the functionality so you can give [TS]

  different teams different functionality [TS]

  that they need [TS]

  there's all role based access [TS]

  permissions and group spaces that they [TS]

  call them with the easy drag-and-drop [TS]

  widget editor you can very simply [TS]

  customize it just the way that everybody [TS]

  is gonna need a glue is completely [TS]

  mobile you can work from any device it's [TS]

  responsive so you can work on your phone [TS]

  your tablet or your computer you'll be [TS]

  able to manage your tasks list you'll be [TS]

  able to look at documents were in the [TS]

  garden on the train home or the office [TS]

  it does not matter with a glue you can [TS]

  even share files of your co-workers for [TS]

  you all to collaborate on they have read [TS]

  receipts built right in so you know [TS]

  exactly who's seen the document and [TS]

  everybody can be on the same page [TS]

  because you're all accessing the same [TS]

  files they have 256 bit encryption [TS]

  single sign-on and Active Directory [TS]

  integrations you can integrate services [TS]

  like box Google Drive and Dropbox [TS]

  there's just so much awesome stuff here [TS]

  if you are using an internet it's time [TS]

  to break away from the internet you hate [TS]

  go and sign up for igloo right now and [TS]

  you can try it out for free of any team [TS]

  of up to 10 people for as long as you [TS]

  like [TS]

  go sign up it goes / cortex [TS]

  as it was / cortex thank [TS]

  you so much too eager for supporting [TS]

  this show and relay them so while she [TS]

  did something horrible to me this week [TS]

  you you've redeemed yourself a little [TS]

  bit actually quite a lot [TS]

  oh yeah i doing something amazing what [TS]

  did I do that was amazing for you might [TS]

  you introduced me to another thing that [TS]

  cost me some money [TS]

  those are very amazing things things [TS]

  that cost money there is one thing that [TS]

  joins me and you together it's our joy [TS]

  and spending money on new toys that make [TS]

  all work even miniscule amounts more fun [TS]

  or easier [TS]

  yes you and I are both willing to spend [TS]

  money in ways that makes the business [TS]

  easier even if it's not a lot easier [TS]

  yeah it can be like it can take seconds [TS]

  of a process and I'm willing to spend a [TS]

  hundred pounds on it [TS]

  yeah this is like anything that makes us [TS]

  better is good everything that you've [TS]

  done this time is you've made me which [TS]

  made in USA another wacom tablet not yet [TS]

  another one so i now own a Wacom Intuos [TS]

  Pro em because you sent me a picture of [TS]

  a Wacom Intuos Pro on your lap with your [TS]

  feet up on your desk [TS]

  editing hello internet and you told me [TS]

  this is all I need [TS]

  yeah so i have been using a wakem bamboo [TS]

  tablet i think for years and years just [TS]

  like this old tablet that i got and as [TS]

  can sometimes happen with tools it was [TS]

  just a thing that i was using without [TS]

  really thinking about it I was dimly [TS]

  aware that it was really old and but I [TS]

  just you know I didn't really cross my [TS]

  mind and as we have discussed many times [TS]

  i use a pen tablet probably now fifty or [TS]

  sixty percent of the time when i'm using [TS]

  a computer like I like to rotate input [TS]

  devices but so like I would just use the [TS]

  bamboo as per normal interacting with [TS]

  the computer but it eventually started [TS]

  giving up the ghosts it was flickering [TS]

  it was having some connection problems [TS]

  it wasn't really working and I thought [TS]

  okay this is the time to get a new [TS]

  tablet and so I did some digging around [TS]

  and did some looking around and i [TS]

  discovered that we come now has this in [TS]

  their lineup i think it's in the middle [TS]

  of their pro stuff like some of their [TS]

  top top pro stuff is just crazy like it [TS]

  shows the screen on the tablet I don't [TS]

  need any of that but they're like [TS]

  mid-range pro tablet the interests is [TS]

  fantastic so i was looking at this [TS]

  online i thought let me get it let me [TS]

  buy this and see if what i wanted to be [TS]

  able to do was edit a podcast without [TS]

  having to touch the keyboard and this [TS]

  tablet has two features that make that [TS]

  possible [TS]

  the first is that the actual surface of [TS]

  it is also a touchscreen or touchpad so [TS]

  you can use it a bit like the magic [TS]

  trackpad for Apple and the second thing [TS]

  is it has a bunch of hardware buttons on [TS]

  the left side [TS]

  that perfectly you can program on a [TS]

  per-application basis so i can set it up [TS]

  so that when i press the buttons on the [TS]

  side it performs specific actions just [TS]

  in logic and I can change what those [TS]

  actions are if I'm using a different [TS]

  application and this thing is just [TS]

  amazing [TS]

  it is just astounding and I already got [TS]

  pretty fast on editing stuff in logic [TS]

  with the keyboard shortcuts that I had [TS]

  set up but man being able to do the [TS]

  whole thing without touching the [TS]

  keyboard to just have a couple of [TS]

  buttons on the pen that i can click or a [TS]

  couple of buttons on the side of the [TS]

  tablet that I compress with my one hand [TS]

  and to be able to use the touch surface [TS]

  too quickly zoom in and zoom out of [TS]

  waveforms and move forward to move back [TS]

  it allows me to edit a podcast much [TS]

  faster and also much more comfortably I [TS]

  don't have to be right on top of my [TS]

  computer like I sent you in that picture [TS]

  i can actually leaned back and just have [TS]

  this thing in my lap and use it it has [TS]

  to be the best input device i have used [TS]

  thus far on a computer it yet it's [TS]

  astounding [TS]

  I loved that we both did love that [TS]

  logitech mouse one of the reasons that [TS]

  we would have loved that Mouse so much [TS]

  is how programmable it was oh yeah but [TS]

  the problem was whether it is because it [TS]

  was so programmable i was doing and [TS]

  taught in my hand in ways I shouldn't [TS]

  have been and I destroyed myself this [TS]

  tablet has all of that and I don't do [TS]

  anything bad [TS]

  who I love this thing so much i love it [TS]

  so much I got the small one you got the [TS]

  medium the medium would be better [TS]

  because it has more buttons on it has [TS]

  two more buttons on em but it wouldn't [TS]

  be too big i think for put a desk space [TS]

  that habit on some point i'll probably [TS]

  upgrade to the medium that this i have [TS]

  basically now I can do everything the [TS]

  only things that I can't do is like save [TS]

  and copy and paste but I I just now just [TS]

  go up to file and hit save right side [TS]

  don't even bother with a keyboard so [TS]

  there may be other things i would add [TS]

  but i just want to tell people give them [TS]

  an idea of what I'm able to do now so [TS]

  the pen obviously moves things around [TS]

  and if i click one of the buttons i can [TS]

  drag logic around which is great and [TS]

  then I can pause play i can seek to the [TS]

  playhead press a button that takes me [TS]

  back to where the playhead is I'm able [TS]

  to cut at the like the playhead line i'm [TS]

  able to select all forward [TS]

  I mean it's just beautiful i love this [TS]

  thing and also there's something that I [TS]

  do quite a bunch which is selecting a [TS]

  bunch of the waveforms at once like all [TS]

  the audio tracks so what I set it up was [TS]

  if I turn it over to the eraser and hold [TS]

  down it presses basically the Select key [TS]

  and i can drag and select multiple [TS]

  things at once oh that's clever [TS]

  yeah right thing to do that and then it [TS]

  has this zoom wheel thing this touch [TS]

  ring which allows me to zoom in and out [TS]

  greatest things amazing isn't it though [TS]

  it's just incredible [TS]

  it is so incredible and a lot of these [TS]

  tools i think a kind of made for video [TS]

  editors and forth like to use photoshop [TS]

  and stuff like that like that's kind of [TS]

  what it's here to do but like it works [TS]

  brilliantly for me and what in my kind [TS]

  of non logic controllers i have it so it [TS]

  can access Mission Control and switch [TS]

  from space to space so I don't even need [TS]

  to use my magic trackpad because i find [TS]

  the touch gestures to be a little bit [TS]

  inaccurate like it doesn't always get [TS]

  the pen is kind of anywhere near the [TS]

  touch pad tablet it kind of doesn't like [TS]

  to do the gestures with my fingers I [TS]

  found that to be the case [TS]

  yeah I am never a fan of using [TS]

  multi-finger touch gestures on almost [TS]

  anything but I just AM I'm not a fan of [TS]

  that isn't as an input device sure so I [TS]

  I can't speak to that for myself but the [TS]

  buttons do such a great job of switching [TS]

  from space to space for me [TS]

  yeah I want to bring this up because [TS]

  like you said this is this is something [TS]

  that is designed very clearly for [TS]

  animation professionals for artists for [TS]

  photoshop like you feel like this is a a [TS]

  photoshop augmentation devices is its [TS]

  prime purpose now [TS]

  I don't use photoshop do do some [TS]

  animation in other programs but for [TS]

  anyone listening you know a recurring [TS]

  theme i think on this podcast has been [TS]

  as touching upon the issue of RSI and [TS]

  repetitive strain injury because this is [TS]

  the thing that if you work at a computer [TS]

  you worry about if you're whole living [TS]

  comes from a computer it's something [TS]

  that you worry about and this pen tablet [TS]

  with its programmable interface is I [TS]

  think an input device that anybody who [TS]

  makes a living at a computer they should [TS]

  seriously consider using this at least [TS]

  some of the time because it just it is [TS]

  so much more comfortable to use it is [TS]

  something that you can use for an [TS]

  extremely long period of time [TS]

  it's there is something just very [TS]

  natural about holding a pen and using it [TS]

  to interact with an interface that this [TS]

  really takes advantage of and the couple [TS]

  of programmable buttons on top of that [TS]

  just makes a world of difference and [TS]

  I've been over the past week slowly [TS]

  trying to set it up with a bunch of [TS]

  different programs that i use so that [TS]

  again like when if I'm using inkscape to [TS]

  draw i can have something set up [TS]

  differently even if i'm using logic then [TS]

  if i'm just using the operating system [TS]

  in general it is it is a fantastic input [TS]

  device that I can I can really feel [TS]

  helps with my hands like its it takes a [TS]

  lot of the pressure off of of my left [TS]

  hand in terms of editing so here is that [TS]

  none of my result of this mike but no I [TS]

  like to play video games and a very [TS]

  common input method for video games is [TS]

  you know w asd with your left hand for [TS]

  moving forward back left or right and [TS]

  then a couple of buttons around there to [TS]

  interact with the game in some way so [TS]

  it's very common that your left hands on [TS]

  the keyboard wasd and I had set up logic [TS]

  so that I was wasd being for all of the [TS]

  keyboard shortcuts that I want [TS]

  two units done even though what that [TS]

  must look like that sounds crazy [TS]

  it does sound crazy but it was very [TS]

  natural that every button i wanted to [TS]

  use was kind of around wasd and I could [TS]

  press them in the same way that i was [TS]

  very used to in games having that as a [TS]

  hand position and then my right hand is [TS]

  using a mouse excuse me MX master or its [TS]

  using the pen tablet or whatever but [TS]

  because there is this overlap with [TS]

  playing video games where it's like okay [TS]

  now i have two activities that are using [TS]

  the same hand position i was aware [TS]

  beginning to feel in my left hand a [TS]

  little a little bit of that precursor [TS]

  feeling of like oh man this is really [TS]

  fast this is why video games use this [TS]

  input this is why i have also chosen to [TS]

  set up my logic this way with this input [TS]

  but this is bad now having two [TS]

  activities that use the exact same hand [TS]

  gestures and so that's why being able to [TS]

  do everything from the tablet is is just [TS]

  fantastic so i can i can do the whole [TS]

  thing [TS]

  one-handed from my lap it's just great [TS]

  it's just amazing i love it [TS]

  I ivory me really do love it because I'm [TS]

  just very used to this type of [TS]

  interaction now when you're worried [TS]

  about RS I these are the kinds of things [TS]

  that you think about and and I've [TS]

  definitely had problems with RSI in the [TS]

  past problems that have prevented me [TS]

  from working for various periods of time [TS]

  and this is this is a tool that really [TS]

  helps get around that and so I i highly [TS]

  highly recommend it yes so it's safe to [TS]

  say gray that you did redeem yourself I [TS]

  don't know if you're bothered about that [TS]

  i'm not bothered now I didn't think you [TS]

  would be but I just want you to know [TS]

  that that in my eyes you are redeemed [TS]

  relevant [TS]