Cortex

Cortex 12: The Rule of Two

 

  ok that stretch here get ready [TS]

  the official podcast is warm up exactly to stretch your neck a little bit yeah [TS]

  that's right [TS]

  limber up to you know the rule of to Mike I have no idea what you talking [TS]

  about this is the thing I love the rule of two is that too is one and one is [TS]

  none this is applicable to so many things in your life as a starting point [TS]

  I often like to think of the rule of two with things that you have around the [TS]

  house so for example if you have one roll of toilet paper you really don't [TS]

  have any toilet paper because when that one runs out you're in trouble do you [TS]

  really need two rolls of toilet paper at all time it's a redundancy rule [TS]

  basically is where this comes from no surprise you love it I need you love it [TS]

  I dislike I guess your door right in the old flat that apply to the role of two [TS]

  because the one door was just no good jus wonderin our flag was like no doors [TS]

  in our / if you have to do is that it's like wonder which is exactly how I think [TS]

  of our current flat that my wife can be in a room where I can hear her because [TS]

  there are two doors between us which act like 12 or should appoint an even think [TS]

  about it in this way but this is one of my little pieces of advice for trying to [TS]

  run a life very smoothly is that everything that you can possibly have [TS]

  two of you should to shampoo bottles two bottles of vitamins two boxes of cereal [TS]

  two cartons of eggs you want duplicates of everything and then when you're down [TS]

  to one of those things that's the sign that you need to buy the next one and [TS]

  this way you're never out in a round of anything that sounds good [TS]

  this does sound good I like this theory is applicable to everything in your [TS]

  whole life everything that's important I used to keep a spare shirt and tie at [TS]

  school because you never know when you're going to spill something on your [TS]

  shirt I if you only have one shirt it's like you have no sure same thing with [TS]

  the time if this way with camp [TS]

  pewter files you only have one copy of that photo of your baby guess what you [TS]

  have new copies of that photo of your baby I even think it's applicable to [TS]

  work if you have one source of income in many ways it's like you have no sources [TS]

  of income because if something happens with your main job you are in lots and [TS]

  lots of trouble [TS]

  one source of income source of income that's my happy thought for the day [TS]

  every episode like this is like Jerry Springer a weird the Grays beginning [TS]

  thought that then I have to prepare too much mike is not gonna happen if I have [TS]

  to prepare for the show all the time now I very much enjoyed that I feel like my [TS]

  life is average I feel like I understand a little bit more about your redundancy [TS]

  system but I would like to apply this to this this role of two to one more thing [TS]

  if you have broader context Asia you should buy a businessman Mike [TS]

  it even says redundant each plus if you pull the gray one you should buy a blue [TS]

  and a blue one you should plan another blue 1 I'm just realizing I did buy one [TS]

  gray cortex t-shirt but I should definitely buy another great cortex 2012 [TS]

  how are the girls doing Mike do you know I know nothing about this he's bringing [TS]

  how's it going with a look like currently about two-thirds great one [TS]

  thing that seems pretty good pretty good no way around it should be like 75% blue [TS]

  25% gray now if anything it should be 75% gray there should be great [TS]

  domination on this t-shirt I'm I'm honestly surprised that you're able to [TS]

  eke out a third blue you got some solid support to them i capable of me correct [TS]

  I think they just love blue t-shirts austere available I would great would [TS]

  very much love it he would buy one and you'll be able to show your support for [TS]

  our show proudly on new body which is the best way to show support for [TS]

  something and the teachers are available until September when the show coming out [TS]

  in how long do people have added that work so this show will be coming out on [TS]

  the seven so they will have one week from when the show is released but this [TS]

  is the last time they will hear about it from Oscar II ok because budget on the [TS]

  next episode of the show comes out the t-shirts will already been sold and be [TS]

  on the printer shipping to the lucky people around the world all over the [TS]

  globe to buy some more gray shirt i like it so as is normal with with the show we [TS]

  can never predict what people want to hear about and apparently slow music is [TS]

  a thing that people really care about so we've had lots of follow-up on super [TS]

  slow music so a few people have told us why this exists in a few people sent us [TS]

  in some stuff that makes it so centering on the road has sent in a link to a [TS]

  software pc software called portrait which is free and the source code is [TS]

  available online and this is the software that people used stretch out [TS]

  the songs so you can go and download it and you can stretch out your own music [TS]

  he also provided a explanation for how this works I'm not even attempt it [TS]

  because it confuses me I did see some feedback about how this works and people [TS]

  were talking about Fourier transforms and my only thought on that was oh yes I [TS]

  remember a time when I used to understand Fourier transforms but that [TS]

  time is not now long gone and now I no longer understand how they work [TS]

  it's math magic I wouldn't have even said them like that the word the way you [TS]

  pronounce that would even like Fauria 48 how did you say it was for a long time [TS]

  now is a French it's probably a French mathematician where it comes from and [TS]

  then Andrew on the road it provided a link to an interview with the creator [TS]

  portrait pornostatica served as an interview where he talks about why he [TS]

  made and how it works and i can assume you are interested maybe you could [TS]

  create your own music maybe someone should make a really really super slow [TS]

  version of the cortex interim [TS]

  to see how it comes out at four hours we did get a bunch of their feedback the [TS]

  one I like the best was someone sent along Windows startup sounds load four [TS]

  thousand percent think that is my favorite so far of all the various ones [TS]

  I've heard they are surprisingly relaxing and once again very good [TS]

  ambient music to hear that the Windows startup chime slow down four thousand [TS]

  percent along with you either Windows sounds like that one was listening to [TS]

  that the other day I liked the Jurassic Park theme is intended as a thousand [TS]

  times slower and because it's only a only a thousand times you can still kind [TS]

  of hearing in there you know but I was listening to it for about 25 minutes and [TS]

  I don't think I got to the like the main crescendo as I got done now is one of [TS]

  those who was playing it was just noise in the background and then and then I [TS]

  was like ok I'm done I looked I look at the same cup agency got another half an [TS]

  hour to go that's why these things are good bet that they they are surprisingly [TS]

  good ambient background music that you just forget about very quickly but it's [TS]

  still there occupying that monkey part of your brain is always looking for [TS]

  distractions so slow music comes up so last week we were very excited with new [TS]

  mouse purchases I've been using your Amex Master how do you feel about it [TS]

  it's great I've been doing a little bit of audio editing with it this morning I [TS]

  was actually doing just a little bit of not exactly animation work but kind of [TS]

  pre animation work with it and I'm going to say it is the best mouse that I have [TS]

  ever used it's really nice there's a couple of times when specific programs I [TS]

  like the ability to switch around with the various buttons do especially a [TS]

  couple of those some buttons on the side to change what they do depending on the [TS]

  program so I gotta say this is from recommending a mouse this is definitely [TS]

  going to be the mouse that I would recommend I would just say with all mice [TS]

  I'm always aware that they are the fastest to irritate some of my RSI [TS]

  issues so in my constant rotation of input devices mouse always gets the [TS]

  smallest segment of [TS]

  of the full pie chart there but the MX masters definitely going to be my go-to [TS]

  mouse in the future [TS]

  why do you continue to use a mouse I use the mouse because I find it useful to [TS]

  rotate the input devices because even with my pen which is the one that [TS]

  bothers my RSI the least if I've spent a whole day using the pen it can it can [TS]

  feel like it sometimes good to switch over to a trackball or to Emmaus later [TS]

  on just to be using it a different set of muscles for input so that's why I do [TS]

  like to routine things back and forth [TS]

  does that make sense yeah it does make sense actually I continue to have a [TS]

  fantastic and torrid love affair with Miami its master you married your Amex [TS]

  master yet at that the impression that I've gotten it keeps burning my advances [TS]

  but eventually I would down I love this thing that I have only one complaint and [TS]

  I don't know if it's just for me there's like a part where your son Goes Down [TS]

  Goes Down button when the way that you grip it there's a very slightly sharp [TS]

  piece of reba that is on their kind of the corner and it kinda digs into the [TS]

  world of the wedding between my phone in my hand but that's it but I can kind of [TS]

  soften that down a little bit something wrong with your hand or your mouth and [TS]

  even know what you're talking about I'm looking at it online [TS]

  see see where the buttons on the icy weather buns are where the plastic [TS]

  connects with the Robba that mine is ever so slightly raised but it's not a [TS]

  massive problem and that is the only problem I so in summary I love this [TS]

  month I think you have very sensitive and wedding I have very since my hand [TS]

  waving his various I'm known for that round these parts go the batteries [TS]

  accident and I like 20 you need to to recharge just plug it in [TS]

  keep using it someone on the radar was complaining that the wireless mice was [TS]

  pointing out that while it has a USB cable to charge it so you could just [TS]

  leave it plugged in all the time and constantly charging and that you have a [TS]

  wired mouse and they seem to think there was an acceptable solution I saw that [TS]

  kind of a little bit beautifully crazy I don't know why that sold it for you like [TS]

  I don't know what your problem which is so much that if you just plug it in like [TS]

  would it be better if you just got a massive batteries and tied a piece of [TS]

  string between your mouth without also suffice in the email and yard so that it [TS]

  never falls away when using the mouse pad maybe they did like they have a [TS]

  really bad desk in the mouse just slide away voices but yes even for people who [TS]

  are desirous of a wired mouse this wireless mouse is a perfect solution I [TS]

  think we both have to have to thank mkay PhD for his recommendation because it [TS]

  pretty well for us do you remember I'm sure that you do a few weeks ago we were [TS]

  talking about your issue with the Apple watch in it doesn't track asleep or give [TS]

  you the silent alarm yes if your solution of charging when you take [TS]

  showers will suffice as the battery still work for you [TS]

  yep since whenever required that episode that's what I've been doing all the time [TS]

  as i charge it very briefly in the morning when I'm getting ready and I can [TS]

  charge tonight if i'm taking a shower before going to bed and just two little [TS]

  sessions of of 20 minutes here and there works perfectly fine for me so I'm I'm [TS]

  pretty happy with it so I do actually sleep with the watch every night and I [TS]

  do use it as a silent alarm in the morning ok someone on the red its [TS]

  adjusted to this and i cant find their name now but they bought one of these [TS]

  kind of fitness tracking bands by Chinese companies Xiaomi Xiaomi Xiaomi [TS]

  someone once told me I kept saying it wrong and they said it's kind of like [TS]

  saying shower me tell me they make something called the me band which is [TS]

  about $20 shipped and they do they basically make decent technology for [TS]

  incredibly cheap prices there this is the company that is just just blatantly [TS]

  copies Apple like even their packaging and their websites and stuff [TS]

  that's why the name sounds vaguely familiar yeah that's also one of [TS]

  Google's executives Hugo Barra went away [TS]

  became elegy for design but what this guy's done is did they use it for sleep [TS]

  tracking and they also user select the silent alarm thing and the battery lost [TS]

  like forty days [TS]

  charge it's crazy I know a couple of people that use this so this is an [TS]

  option for you achieve all sleep tracker and then you know you can still do your [TS]

  opportunity maybe you could have both can be like double a long day but [TS]

  there's a little solution for now that's a redundancy too far the redundancy too [TS]

  far for 40 days and 40 nights is an impressive battery life but I think I'm [TS]

  happy enough with what the Apple watch does because the silent alarm was really [TS]

  eighty percent of the thing that I missed the sleep tracking would be nice [TS]

  but I've I have a requirement now for anything health related is that if it [TS]

  doesn't talk to health book I am NOT interested because I don't want to have [TS]

  a whole bunch of little walled gardens each with different pieces of my health [TS]

  data all over the place you know I think I'm probably just gonna stick with my [TS]

  blog method for the time being but this looks like a viable alternative for [TS]

  anybody who is just looking for a silent alarm in the morning and doesn't wanna [TS]

  drop a bunch of money on an Apple watched I actually think that full [TS]

  today's charging is not useful because like what my pebble and I swear people [TS]

  that would last for about seven days and the battery always died on me because I [TS]

  wasn't used to charging it yeah used to have the similar kind of problem with [TS]

  the Kindle's [TS]

  you're much more likely to actually be in a moment when you run out of the [TS]

  battery because you don't think about the battery but seven days seems like an [TS]

  awkward amount of time where is forty days that's that's long enough that you [TS]

  know what if once every forty days I run out of battery that might be there might [TS]

  be an acceptable time period whereas once a week is just enough to be [TS]

  consistently knowing without being frequent enough that you're always going [TS]

  to remember I guess when it's like all you've got 10 percent battery left [TS]

  remaining you still four days to find a charger [TS]

  you're probably okay [TS]

  exactly great have a game suggestion for him i saw this a couple of days ago I [TS]

  haven't actually played this game yet but I player demo games expose I went to [TS]

  a year ago [TS]

  big farmer oh this has been on my list but my understanding is that this is not [TS]

  a Mac game on steam steam have it would boil Apple logo so if they do that [TS]

  snoopy last time I looked into this it was not available on Apple and I haven't [TS]

  figured out how to do the whole to dual boot to windows 10 thing yet on my Mac [TS]

  which is probably something I shouldn't figure out how to do because I would [TS]

  only use that for playing games and the last thing I need is to expand the [TS]

  possibilities of more games me a blank but a big pharma is available on Mac I [TS]

  will definitely I will definitely check it out I don't know if I have publicly [TS]

  apologize for this but I did malign factorial a long time ago for being a [TS]

  fugly game that I would never play that I did eventually crack and play and [TS]

  enjoy quite a lot but a lot of people were suggesting Big Pharma as the pretty [TS]

  version of fact Oreo it like there's a whole new genre of video games now which [TS]

  are assembly-line video games like you are Henry Ford and you have to design [TS]

  various assembly lines to do things efficiently and say yes Big Pharma looks [TS]

  like it's a pretty version of this I am hopefully coming out with a video very [TS]

  soon so I do you need something to play around with after the video is up so [TS]

  maybe this will be the next one of my lists yeah I like to look at this game a [TS]

  lot it's got real bright color and a great looking basically you play a [TS]

  pharmaceutical company and you have to come up with drugs to cure diseases but [TS]

  I'm sure that there is you know you end up doing all the terrible things that [TS]

  you end up doing right decisions that you make in these kind of games do you [TS]

  think about the actual ramifications of them and ends up being kinda weird I saw [TS]

  the developers I think or something I read something recently worries that the [TS]

  comments that they get the feedback delay is really weird cuz it's like I've [TS]

  cured aids are cured cancer and there is nothing to do [TS]

  do like when you think about things can definitely make you think about things [TS]

  in a very very strange way that I'm bored I was solved all of these diseases [TS]

  I need you game developer to come up with new diseases for me to solve in [TS]

  your game so there was a really bored this week's episode of cortex is brought [TS]

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  peculiar I mean we're all used to going into a showroom and you sit down on a [TS]

  bed for two minutes and decide dust when you were asleep when you think about it [TS]

  that's the crazy way of doing it because what katherine is a ship it to you may [TS]

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  to caspar the sponsoring this week's episode of cortex [TS]

  do you have a Picasa suggestion media suggestions to know well it's going to [TS]

  be a punk a suggestion but I i suggested something for you to listen to which was [TS]

  this episode of Planet Money number six hundred and forty-seven they have rather [TS]

  a lot of episodes which is called hard work is irrelevant I just thought it [TS]

  might be a little bit of a thing to talk about on the show because it happened to [TS]

  catch my attention for a couple of reasons but did you get a chance to [TS]

  listen to that thing before we've recorded yeah I did and I would actually [TS]

  say that people should just pulls this forecasting a listen to it like 20 [TS]

  minutes so it's not difficult it's very fast especially if you're using smart [TS]

  and overcast 15 minutes to listen to someone pulling conditions people should [TS]

  go grab it yeah I did I was it was good didn't read it was about ready to play [TS]

  so it was interesting that it was a story about Netflix did you have any [TS]

  initial impressions were listening to this episode I'm just curious to see [TS]

  what you thought about it before I go through my notes here not to put you on [TS]

  the spot or anything it reminded me a lot of what it was like to work in a big [TS]

  corporation even though I didn't work in a corporation that works the way that [TS]

  does but just like the way that everybody would the language people [TS]

  using and Lake the the idea of the company being a thing was quite [TS]

  interesting year that was my impression is well that I think the the headline is [TS]

  a little bit actually irrelevant to what the show was really about but it just [TS]

  struck me as an interesting episode that I would I would say laid bare a lot of [TS]

  the internal thinking and operation of a company and specifically how it relates [TS]

  to you [TS]

  their employee tal Dr they don't really care about you unless you are valuable [TS]

  to them at this very moment is there something that you can do for the four [TS]

  Netflix the organization right now but the answer to that is yes they will keep [TS]

  you on and if the answer to that is no they will get rid of you immediately [TS]

  even if you are a highly skilled individual one point they were talking [TS]

  about how they got rid of a huge portion of their engineering team that their [TS]

  their their policy with a jar was more or less it's not our job to try to find [TS]

  stuff for you to do as soon as the thing that we have hired you to do is over [TS]

  we're just getting rid of you and we may make new jobs available in Netflix's [TS]

  people can apply to but there is no internal movement really within the [TS]

  company it's just your brought on you do with thing and when that thing is no [TS]

  longer relevant you are out the door and I just thought [TS]

  there is this notion that a lot of people have about how companies work and [TS]

  I think particularly if you are listening and say you are in college or [TS]

  you are about to enter the working world this might be a rather enlightening [TS]

  episode to listen to do just to be aware of how corporate structures think of you [TS]

  it reminded me a lot of a realization that I came to quite early on and [TS]

  working for a big company I worked in a small team maybe six or seven people and [TS]

  one of those people were gonna leave they were gonna go to a different party [TS]

  organization and I thought that everything was going to end and we were [TS]

  all gonna be in dire straits because we were a team we were unit but you could [TS]

  you quickly come to find out that nobody is important and things should continue [TS]

  to move like they're at their ends up being like there's certain things that [TS]

  bob knew how to do you how to do the best job goes you even change the way [TS]

  that you do things are you try and figure out what book did and everything [TS]

  just continues that nobody is important when we talk about me nobody is as [TS]

  important as they think they are [TS]

  myself included when I left the bank I was expecting to be getting phone calls [TS]

  every week because people didn't know what do I got like two of those in like [TS]

  the first week and another never heard from anybody ever again [TS]

  carried on by everyone forgot I was over there but the weird thing is net flix [TS]

  seems to communicate this to their employees which is strange because [TS]

  that's not what usually happens but they kinda sailing you are not important and [TS]

  this is one story in the in the podcast I found kind of a little uncomfortable I [TS]

  think we're there is one lady who was like an absolute star employee she did [TS]

  she was she she worked herself to the point where she was ill a doctor said I [TS]

  have time off she spoke to the boss patty who's like the focus of the [TS]

  episode and [TS]

  she was I get take whatever time you need and then it went on for weeks to [TS]

  months and she would like community and they're like the lady would would [TS]

  contact Patty and say that she still need more time [TS]

  ok no problem and it sounded like a story of all we care about you but then [TS]

  eventually the like the lady who's talking who was who is on disability [TS]

  leave realized that Netflix remove them about another company law yeah that was [TS]

  that was particularly a moment where you think the story is going one way but it [TS]

  goes entirely the other way and yes it's Netflix's saying oh don't worry you can [TS]

  take as much time off as you want but we are we are just going to design the [TS]

  whole company so that it doesn't need you while you're gone thanks for all of [TS]

  this but that to me feel like but if I was there more maybe this wouldn't have [TS]

  happened so I'm not sure that your vacation time was really a favor that [TS]

  you have done me the episode I just thought yeah it's you know companies are [TS]

  like this but it almost struck me as a certain kind of and I almost want to say [TS]

  under awareness on behalf of of how open they were about this do you think this [TS]

  doesn't necessarily do you motivate your employees yeah I think it's not a good [TS]

  thing that this is pitched as being good thing yeah but I don't think it's a good [TS]

  thing [TS]

  yeah and and there were a couple of things that I just took a little note of [TS]

  which again patti is the woman who was a charm for the beginning part of Netflix [TS]

  here is the main focus of the story but she talks about how at one point they [TS]

  decided to fire one out of every three employees and really cut the company [TS]

  down and of course businesses have to make that decision you know we all [TS]

  understand this if the company goes bankrupt then everybody loses their job [TS]

  so sometimes you have to get rid of a whole bunch of people but this was [TS]

  immediately followed by her saying after that it was so fun to go to work because [TS]

  everybody who was left was working really hard [TS]

  delegate think of was did you do you not think that maybe the people who [TS]

  who are left are all terrified going to lose their jobs and of course there are [TS]

  putting in lots of overtime and doing everything they can for Netflix because [TS]

  they just saw a third of the staff get fired but it was a bit of this [TS]

  unawareness where she and and the the CEO of Netflix elected board what a [TS]

  great company we work at everybody works out so hard that firing went great she [TS]

  goes 123123 only like she was doing duck duck goose with the employees and [TS]

  everybody who was good got to go home forever it seems the thing is like my [TS]

  feeling about it the way that ends did that doesn't make sense to me the whole [TS]

  story because she talks about firing as this thing and everyone stands but then [TS]

  she got fired right and seems to be really affected by this was the part [TS]

  that was beautiful and I had to write down one line because the interviewers [TS]

  they asked her and they say you know what was it like to fire all of these [TS]

  people and and she says that she is she became quote the queen of good goodbyes [TS]

  that she was just really good at firing people and turning these into positive [TS]

  conversations about how you're going to go on with your career and nobody should [TS]

  think of their career as a permanent thing you know like that last part is is [TS]

  definitely true you shouldn't think of going to work for a company as is [TS]

  happening forever but that's not necessarily what you want to hear when [TS]

  you're being fired at that moment and it just didn't sound like she was handling [TS]

  this quite right but while she described herself as the queen of good goodbyes [TS]

  yes as Netflix has pivoted to doing more and more original content production [TS]

  they mentioned that her key skill which seemed to be hiring technical employees [TS]

  and lower level employees was no longer necessary because they transitioned into [TS]

  Hollywood company and she did not have any connections in Hollywood and so the [TS]

  CEO fired her and then they say in the show that she did not want to talk about [TS]

  it because [TS]

  it was too painful and too sad to talk about and it was just it was just kind [TS]

  of mind blowing to hear this [TS]

  it's really kind of misguided especially because you realize she's doing this [TS]

  interview with Planet Money and all I wonder is how can you still talk about [TS]

  how great it was to fire all of these people when at the same time you cannot [TS]

  discuss your own firing but you're telling everybody else that oh this is [TS]

  just this is just great and you picked up skills that Netflix's you can go use [TS]

  elsewhere it's why I think the episode is very interesting very eye opening [TS]

  episode to listen to about the internals of a corporation duly bear and laid bare [TS]

  in a way which I don't think is necessarily so good for the employees [TS]

  there is just it's very interesting to listen to I think than me I listen to [TS]

  something like that and I'm reminded why I wanted to be self-employed right cause [TS]

  no one can do that to me yes this is this is definitely the case of somebody [TS]

  else has control over your life and the reason why I listen to this episode in [TS]

  the first place was I thought because the title is called hard work is [TS]

  irrelevant and I thought oh maybe this will be related to what we were talking [TS]

  about before about cutie pie makes millions of dollars but does he work [TS]

  millions of times harder than anybody else the answer is no he doesn't and so [TS]

  hard work is relevant in that way that's kind of where I thought the episode was [TS]

  going but instead it was it was really focusing on this issue of how hard you [TS]

  work is not relevant to the company they just care that you can produce something [TS]

  right now which is a value for them which again is fine the guy I understand [TS]

  that's how companies work but what I didn't like was this duplicitous nature [TS]

  of it where Netflix did things where they said oh we want you to produce [TS]

  things that are of value to us and that's the only thing we care about and [TS]

  so we're going to offer unlimited vacation time to everybody because all [TS]

  we care about is results we don't care about your hard work but then we fire [TS]

  the person who ends up needing to take a lot of vacation time [TS]

  time and also have seen a few studies talking about how companies that do [TS]

  unlimited vacation time have employees take far far fewer vacation days than [TS]

  they would otherwise because just like this woman who got fired everybody knows [TS]

  there's a line somewhere at which the company is going to try to replace you [TS]

  but you don't know where that line is and so everybody's afraid to actually [TS]

  take their vacation days and then on top of that if if your company is saying [TS]

  hard work is irrelevant we only care about output my only question is ok [TS]

  great how many people get to go home early when they've done the things that [TS]

  are of value to you because it certainly sounds like nobody [TS]

  sounds like everybody now has the hard work dial turned up and the output dial [TS]

  turned up just to absolute maximum because they're afraid of getting let go [TS]

  in the duck duck goose game that is played every once in awhile i do agree [TS]

  with the can see that Lake people staying late to try and show how hard [TS]

  they work is not useful [TS]

  yes that's one of the key parts of it like trying to display your hard work is [TS]

  not as useful as producing results and I thought that's where that's like the [TS]

  underpinnings of where this came from but I feel like the problem is I don't [TS]

  think there is ever a right way to do this stuff you're even gonna go one way [TS]

  or the other way and neither of them really seemed to work I think [TS]

  fundamentally is basically impossible to run a perfect company when you're [TS]

  dealing lots of people you gonna go one way or the other way to choose whatever [TS]

  you want to go with them when you're comfortable and I know that me [TS]

  personally I'm not comfortable humans in that regard [TS]

  like as just units things this is one reason why I don't really want to be in [TS]

  charge of any employees either like I never want anybody working directly for [TS]

  me there may be circumstances where that happens in the future but it's something [TS]

  that I go out of my way to avoid because they don't want to be put in that [TS]

  position [TS]

  having to evaluate other people I mean I get uncomfortable even when I have to do [TS]

  that sometimes with people who are doing freelance work for me and they've [TS]

  definitely been freelance people that I've tried to work with I don't contact [TS]

  against because it hasn't it hasn't worked out but that feels very different [TS]

  from someone who is an employee who you know their entire livelihood is [TS]

  dependent upon you and that's that's something I would much rather I would [TS]

  much rather avoid because ultimately you do have to judge them on on their output [TS]

  and just a very uncomfortable thing to do but something about the Netflix [TS]

  openness about this was just struck me is weirdly sociopathic [TS]

  I don't know if that's if that's too far but there was something about the the [TS]

  whole show that I just found slightly horrifying but have you actually did you [TS]

  try to look at those slides they were talking about [TS]

  no i didnt yes I found I found the slide show that they mentioned that this the [TS]

  network put together just like a company would this hundred and fifty-six slide [TS]

  documents about their employee I thought let me try to look at this on earth can [TS]

  read these things I I don't understand why businesses feel the need to [TS]

  communicate with each other in PowerPoint presentations that this would [TS]

  be a thousand times easier to read if you wrote it like a like a big boy in [TS]

  paragraphs on a piece of paper instead of doing all of this bullet pointed I [TS]

  don't know I just find it absolutely exhausting I just my brain slides away [TS]

  when looking at all the stuff but it still seems to me even though it's [TS]

  supposed to be this amazing thing is still just a bunch of of corporate mumbo [TS]

  jumbo yeah a bunch of a bunch of corporate mumbo jumbo and I'm trying to [TS]

  find the relevant slides the only one that I could find his their their hard [TS]

  work not relevant slide has bullet points we don't measure people by how [TS]

  many hours they work or how much they're in the office which again is possible to [TS]

  agree with and they just say that we do care about accomplishing great work and [TS]

  that's a level performance despite minimal efforts will be rewarded with [TS]

  responsibility and more pay that is a radical notion [TS]

  like I think that part is kind of okay to talk about like you we will reward [TS]

  you for doing amazing things even if it didn't [TS]

  if it wasn't very hard for you because we don't care how much how hard it was [TS]

  like that's ok but I just think there are very very limited ways to set up a [TS]

  company where you don't end up also implicitly seeing people push themselves [TS]

  to the very very limits because everybody is competing with everybody [TS]

  else on on this company for and so ultimately what Netflix really want is [TS]

  people who are doing a level effort all the time like that's really what they [TS]

  want and they they're not really going to say oh you your clocking out at 11 [TS]

  a.m. but it's ok because you wrote a couple of amazing lines of scripts of [TS]

  code that are going to save us a whole bunch of money I just don't get the [TS]

  feeling that that's really how it how it works that he went to clock out they'd [TS]

  be just fine with it like I i fundamentally agree with that principle [TS]

  I just think the implementation of that is what problems [TS]

  depressing topic number two for the day ok so let's move on to talk a little bit [TS]

  more interesting points about side projects we talked last week maybe every [TS]

  episode but Spencer wrote in with something like this it was too long for [TS]

  a treat Sorella notes like by Fulton fantastic insight into me and you and [TS]

  the way that we differ on motivation he remember you were saying that like you [TS]

  work in the morning to get it done in like I will work in the evenings because [TS]

  it's important to me as a man how tired I am so this is what I wrote in and said [TS]

  I think the important point to make in the motivation discussion is that Gray [TS]

  was trying to become self-employed not trying to become a professional youtuber [TS]

  Mike on the other hand loved podcasting and did it just for fun for him [TS]

  podcasting is equivalent watching TV and eating ice cream Michael project when [TS]

  he's worn out because it's just so enjoyable for him whereas gray wasn't a [TS]

  committee to YouTube specifically and was using it to achieve self-employment [TS]

  I think that's really insightful and to the point that mean you architecture [TS]

  I did it as it was my hobby so I would do it when you would be sitting and [TS]

  watching TV watching a movie or whatever playing a game in your evening to unwind [TS]

  but that was what I did and so it was because you know correct Spencer and me [TS]

  if we're wrong but it was the you it wasn't so much like YouTube is what I've [TS]

  always dreamed of this is a way I can achieve the soft employment which is the [TS]

  jury that part of it is definitely true that I was not aiming for YouTube I [TS]

  didn't even know that you do by the way to make a living and so the fact that I [TS]

  have ended up as a professional youtuber was kind of an accident and as may come [TS]

  relevant Annihilator discussions it was also not obvious to me that the YouTube [TS]

  thing was the thing for quite a while it took me awhile to figure that out so yes [TS]

  I was I was working on other projects in but yeah I think that is it is fair to [TS]

  say that my goal was self-employment and trying various things to to reach that [TS]

  and worries for you Mike making podcasts is just like eating ice cream and you [TS]

  can do it all the time without getting too fat to have getting too fat [TS]

  spearhead its on reddit wrote in a gray pleased to announce this work me a [TS]

  conduit that cares that I don't know man I can't do this [TS]

  keep going anyway that channel that we were talking about last week is what [TS]

  channel was that my clothes he's so spirits he she says it's a great channel [TS]

  but it's a bad example in their opinion of how many of your points regarding how [TS]

  easy or hard it is to make it on YouTube [TS]

  they made it to a hundred and seventy-five thousand subscribers in two [TS]

  years of a team of people very high production value relative to many other [TS]

  channels and from what they've seen they also spend at least some money on [TS]

  advertising so what this person is getting out is that all of the things we [TS]

  were talking about last week as to how we believe that it is too easy to go out [TS]

  there and achieve [TS]

  level of start and you want and you brought up this channel as an example of [TS]

  how it can still be achieved by yeah well before you go on your points as one [TS]

  clarification I want to make which I'm not sure made it into the show last time [TS]

  but I'm I bring up Curtis ads because very often I hear as a whole separate [TS]

  argument about there's no room for any more educational youtubers and that is [TS]

  my example of someone who has broken into the pre-existing category but yes I [TS]

  completely agree their production values are breezy high compared to i mean [TS]

  almost anybody else on YouTube they are a team of people and they put together [TS]

  amazing looking videos but i just want to say that that I recognized at the [TS]

  time they're not the best example just in general possibly on YouTube but I [TS]

  think they are an example of someone who is breaking in to a specific market that [TS]

  already exists that there that they're aiming for him said deuce to disagree [TS]

  with the idea that a good example of how is still possible [TS]

  least without you know it is still possible basically to break in here is [TS]

  all they're doing is showing what you have to do now [TS]

  the goalposts move and maybe these are all of the things that you must do to be [TS]

  successful but if you were determined and you can maybe put money into it [TS]

  which pretty much always had to put some money into roads were talking before he [TS]

  had to buy tools been out all the phrase to use been liable places and if you [TS]

  just have into it and that's what it takes then that's what it takes but I [TS]

  think it's still proves that these past are open and available to anyone I [TS]

  didn't want to do one correction that which is that it hasn't spent any money [TS]

  on advertising but there's a thing that happened on YouTube which is a little [TS]

  bit confusing sometimes to viewers because you will ok YouTube has this [TS]

  system where you as a channel can create a quote [TS]

  ad for your channel so I have one of these little videos I made the 32nd this [TS]

  is the CDP great channel ad [TS]

  and you can put that into the YouTube system and when I think YouTube does is [TS]

  anytime they don't have paid advertisements for video that playing [TS]

  they reach into this big bin YouTube channels that have created ads and they [TS]

  run those but at you as a YouTube channel do not pay to have those shown [TS]

  I always wondered about this yeah they are shown the impression I get is that [TS]

  they are shown when YouTube is basically run out of inventory but the other thing [TS]

  about these ads is one they're available to everybody I think once your channel [TS]

  hit some minimum number like it's a thousand subscribers are 10,000 [TS]

  subscribers they allow you to create this little ad and the second thing is [TS]

  that its run through like all of the advertisements on YouTube its run [TS]

  through their algorithms about how effective it is actually getting people [TS]

  to subscribe to your channel and so if your ad is deemed through a/b testing to [TS]

  be not very effective like they will just stop running it but so Curtis at [TS]

  created one of these ads but this is really part of a YouTube internal [TS]

  self-promotion mechanism if it's not paying for advertising so I just want to [TS]

  be make people really aware that the barrier is not oh we have a bunch of [TS]

  money and we're going to spend it to promote ourselves the barrier is [TS]

  actually you have to create an ad that promotes you are self an effective way [TS]

  when compared to other people's ads but you can still do it for free so again [TS]

  the barrier here is create something that is effective not spend money to get [TS]

  shown like that's how this internal market works on YouTube since I think [TS]

  that brings up an interesting point about branding and a couple of people [TS]

  said this on the road and I agree on it and i dont wanna try to offend anybody [TS]

  cuz i dont know im sure that this would mean something to a section of people in [TS]

  the world [TS]

  and that it's super easy to spell they hear it and they can spell it perfectly [TS]

  what language do you think it is you are correct the German so I can bond with [TS]

  that K and the disease and the G's in the GTA IV gotta be german yeah [TS]

  basically a lot of sounds i cant make I i assume that in Germany this means [TS]

  something and everybody knows how to find it but it's interesting to me that [TS]

  they they put a lot of work and effort into trying to make something successful [TS]

  so I would assume probably wanted it to be successful worldwide and that I think [TS]

  for me makes the branding choice an interesting one because in a way said he [TS]

  said last week you mention the show when I was listening through the Edit to try [TS]

  and put the show together I couldn't find it [TS]

  my was good thanks I didn't know how to spell anything like I didn't even really [TS]

  I was like listening over and over again and couldn't even pick out the letters [TS]

  that you were trying to pronounce yeah you sent me a message that there was [TS]

  something like what is the Korg ascend channel cou RGIS and I think I just hit [TS]

  the keyboard and just basically what her it came out so I think brandon is [TS]

  important but you know i i dont really wanna say as a way to disparage them but [TS]

  I just think it's something worth thinking about maybe sometimes it's [TS]

  easier to go with a words in a language that is around the world and I hate to [TS]

  say English right but it's an easy want to go of all to create a word which many [TS]

  people do which is easy to spell in here with my because English is the lingua [TS]

  franca the internet for a great I will you that every time I possibly get like [TS]

  france english is the lingua franca [TS]

  it is it is a terrible I've to comment on that with the branding I think of my [TS]

  father has always been an interplanetary all self-employed thinks about [TS]

  businesses kind of guy and one of his pet peeves that he would mention to me [TS]

  all the time when I was growing up as a kid was pointing out businesses with [TS]

  terrible names so he would always point out stores that had a name where you [TS]

  couldn't tell from the name what would be in the store and see what he was [TS]

  always pointing out stuff like this is just getting me to think about going to [TS]

  have a business it means to telegraph what it is in the name so if you're [TS]

  going to have a business that's called pedals it means to say you know pedals [TS]

  professional florists right or metals spot but it's ambiguous if you're just [TS]

  using a name like petals you don't know what it is now I think that advice is [TS]

  truly in the physical world in the I know I'm driving down a street and [TS]

  looking at stories names or I'm walking through the mall and i'm looking at [TS]

  business names yes in that circumstance I do think that you need to have [TS]

  something that is crystal clear about what you will find inside but I'm not [TS]

  convinced that advice matters so much on the internet when you are doing an [TS]

  attention-getting business like making viral videos for a livin the most [TS]

  attention-getting business there can possibly be because the vast vast [TS]

  majority of ways that people find you are from sharing links and I don't think [TS]

  that there as much from word of mouth or even from people searching and actually [TS]

  went to look at my Google Analytics today to see how many how many people [TS]

  find my videos from searching for something and search traffic overall [TS]

  from my videos is under 5% so I think it matters less on the internet if you have [TS]

  a name that's not super easy to understand if you are in the [TS]

  attention-getting business but if you're say trying to run [TS]

  like a law firm on the internet then that's a whole different thing right [TS]

  then you need to have it really clear like what your business is you need to [TS]

  have some name and then law firm after it so it so it depends but all that [TS]

  being said I have found out today from insider information that sense is [TS]

  actually changing their name say they know they know they was because the [TS]

  thing is I understand what you're saying about links and stuff but eventually you [TS]

  want people to remember you can come to you and they can't do that if they can't [TS]

  find you write so like real FM we talk a little bit of the idea and the FM is in [TS]

  the name because it kind of gives a hint as to what you gonna get [TS]

  FM has become the unofficial demeanor podcast yeah but we actually put the FM [TS]

  in our brand name right now I see what your saying we refer to it as it's [TS]

  easier but the company is called really a fan and we doin it to choose a word [TS]

  that could be very very easily spelt because we deal in the audio business [TS]

  right right so people need to hear us and know how to find us and that is [TS]

  extremely important so I'm not surprised to hear the changing their name because [TS]

  it is very difficult to find them I think you know they're approaching a [TS]

  million subscribers now I think there somewhere between 800,000 and million [TS]

  subscribers at the time of this recording if you could rewind time and [TS]

  change it to their new name which is what that means in German which is in a [TS]

  nutshell like saying that something is summarized right they give you a [TS]

  summarized version of a topic if you rewind and make them pick in a nutshell [TS]

  from the beginning instead of Kyrgyzstan how many more subscribers would they [TS]

  have and I bet it would be a less than 5% of fact that that's my guess I guess [TS]

  it does matter but is it the most important thing I think not if you are [TS]

  in the viral video business but if you're going to open say a pet shop in [TS]

  your local [TS]

  mall you can call it that that's not gonna do this not gonna do you any [TS]

  favors but those are just two very very different scenarios [TS]

  this episode of cortex is also brought to you by carries for many of us sharing [TS]

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  of this great what is an ASL off video I'm glad you brought this up because [TS]

  this is the thing that I wished I had thought of a re-recording last time [TS]

  which i think is actually the better example of why there is so much more [TS]

  room for success on the internet now than there ever has been and that as the [TS]

  audience grows there are more ways to be successful though he has Mr videos are [TS]

  this is going to be so hard to explain how you seen one of these is love one [TS]

  its I really wanted you to explain it to me I wasn't sure if you were laughing [TS]

  because you knew it I was about to try to explain or you were just waiting for [TS]

  it was reading into reddit people just talking about tapping finger nails yeah [TS]

  ok so I put this thing and I'm trying to figure out how to get around here is [TS]

  that if you just see in ASMR video it will strike almost everybody as just [TS]

  really creepy or you be watching them you'll have the feeling almost of is [TS]

  this something indecent to some people like what's going on on the screen here [TS]

  I'm having a hard time understanding of you watchin ASMR video what you will see [TS]

  on the screen is someone usually talking in a low voice very often they're [TS]

  whispering into a microphone and they will be [TS]

  doing something else while they are talking they'll be cutting their hair or [TS]

  they'll be moving a paint brush across a piece of paper or they'll be putting the [TS]

  bunch of marbles from one jar into another jar you kind of think like [TS]

  watching a video of someone's kind of fetish or something like what is [TS]

  happening [TS]

  yeah that's what it feels like it is there somebody out there who has a [TS]

  marbles moving from one charge to another job like there's nothing [TS]

  indecent on the screen but there's just something about it that feels really [TS]

  weird like maybe I should backed out of this room really slowly and leave these [TS]

  people to whatever they're doing some of these videos have you know in the many [TS]

  multiple hundreds of thousands of views and so you're thinking okay right I'm [TS]

  not a crazy person we don't live in a society where lots and lots of people [TS]

  have some kind of fetish for paint brushes moving across paper while [TS]

  somebody's talking like this is not the world we live in and what's really [TS]

  happening here so the purpose of these videos is to invoke a response in [TS]

  somebody's brain based on a sound and so ASMR is this tournament stanford [TS]

  something I forget exactly what it is but it's a series of letters that used [TS]

  to describe a physical sensation that some people have in their brain when [TS]

  they hear particular sounds bill thomas sensory Meridian response there you go [TS]

  autonomous sensory Meridian response doesn't mean anything in mind and my [TS]

  understanding is that whole thing is just made up it's just it's just a made [TS]

  up thing to try to describe this strange sensation [TS]

  they could have made us something a little bit yeah with his make this [TS]

  helping the medical again to read and respond and who knows who knows but I [TS]

  first found these things [TS]

  years ago on some reddit thread where people were like what are some of the [TS]

  weirdest things that exist on youtube like 0 click like let me see what's [TS]

  what's on YouTube was like oh god there's a lot of just weird stuff [TS]

  down but this is the this is the intersection of weird but also very [TS]

  popular so was I was watching these videos in like this is just crazy town I [TS]

  don't understand any of this this is just bizarre however as I kept watching [TS]

  the videos what everybody says will happen is that if if you find the right [TS]

  one you will have this weird feeling in your brain and eventually through enough [TS]

  clicking around I came across one was like whoa what is this and I don't know [TS]

  how to describe it but it would just say it almost feels like someone stuck like [TS]

  a nine volt battery in the center of your brain and has activated some little [TS]

  part of your brain that you didn't know was there before this is with Manuel you [TS]

  can be done to me the next four hours to people move models around with [TS]

  paintbrushes [TS]

  now the thing is I feel relatively lucky because I would say that it was a kind [TS]

  of sensation I had never felt before it wasn't super pleasant it wasn't super [TS]

  unpleasant it was just different there was like ok this is an experience I [TS]

  haven't had before but some people are like ASMR junkies and descend describe [TS]

  the sensation is being very very nice and so they just watch these things over [TS]

  and over again and so they're trying to sound like a high yeah it makes me think [TS]

  of the choir heads in the room World Series right we're plugging a book like [TS]

  a wire into your brain and how to make you happy and oppressing the happy but [TS]

  in all day but this is a whole new genre of videos and apparently not everybody [TS]

  will have this handsome our response [TS]

  you know there there seems to be some doubt about how legitimate it is all I [TS]

  can say is that from my own personal experience I eventually found a couple [TS]

  of videos that did seem to trigger this the ones the ones that work for me used [TS]

  3d audio where they're using audio thats that feels like it's going around your [TS]

  head anyway my big point about this is these are an example of a kind of thing [TS]

  where there are people who do ASMR videos and make a decent side income [TS]

  from them [TS]

  and this could never ever have existed before in the main world because you [TS]

  just can't aggregator people together like this without the internet and if [TS]

  you don't have people communicating you're never going to find find this out [TS]

  that this is a thing that exists in the population but exists perhaps in a very [TS]

  very distributed way and so it has a more videos to me are perfect example of [TS]

  the more people you gather in a single place the more opportunities there are [TS]

  to do all kinds of things that you as a single individual may never have heard [TS]

  about but that there is enough interests in the entire crowd and so if you're [TS]

  looking at you know the modern world with billions of people on the internet [TS]

  there are enough people on the internet now that you can get hundreds of [TS]

  thousands of people who are dedicated video watchers are you cooking around on [TS]

  your computer now mike i didnt moment ago and I realized I need to be able to [TS]

  listen to this just looking at someone is kind of weird kind of a bit scared so [TS]

  I don't know if I'm gonna watch any of these some worried that it will be the [TS]

  end of everything well this is a good example of where I was trying to say [TS]

  last time about how he will talk about production values what really matters is [TS]

  the production of what like what is that thing that people want and if you [TS]

  watching ASMR videos for the video you not getting it like the videos are often [TS]

  terrible terrible quality costs really suppose I actually no I never want to [TS]

  but there are going to be right now [TS]

  make a lot of thing if there aren't already ASMR podcasts I now know what [TS]

  what relation do for their next by guest if we're looking at just voices and [TS]

  stuff speaking you'd probably be a good candidate for something like that you [TS]

  have that voice gray well this is one of those things where it seems like you [TS]

  just need to find the right thing the triggers people and from trying to dig [TS]

  around in this little bit it seems like [TS]

  this stuff grew out of the old I forgot his name what's the what's the painter [TS]

  guy the happy little trees painter guy you've no idea whose time had no idea [TS]

  you are so young like Bob Ross we didn't have Bob Ross everybody knows Bob Ross [TS]

  his show seemed suspiciously popular for a guy who would just talk softly and [TS]

  paint on on screen but that a lot of people talk about how like Bob Ross was [TS]

  absolutely hypnotizing to them because the camera would pick up the paper [TS]

  sounds and he would always talk really softly but happy little trees and so Bob [TS]

  Ross might have been the first guy who was collecting ASMR junkies who just [TS]

  didn't know that there was a whole community of them because there was no [TS]

  internet for them to start talking about like anybody else feel like someone [TS]

  stuck a battery in their head when bob talks any paint on the paper [TS]

  me to meet you need the internet for that is why the Internet great yet there [TS]

  was something that Brady linked to recently on Twitter right and I didn't [TS]

  even know that this was the thing that was real which is an all find out put it [TS]

  off and put in the show so you can go look at it but the ability for people to [TS]

  be able to vibrate their own air drums I can do this [TS]

  ok right so I can make a sound in my eardrums I'm able to vibrate the sound [TS]

  inside and I always thought it was something everyone could do but it turns [TS]

  out that is not the case and it is basically impossible to describe to [TS]

  someone but there was this reddit thread talking about and I totally legal [TS]

  I'll have to check that out visiting I'm not aware of you know so I'll find all [TS]

  find this and I'll put it in the Shannons but I can do it I can make my [TS]

  eardrums library and it sounds like a rumbling sound like a drum roll like [TS]

  that that's what the internet connection with the really weird people in the [TS]

  world [TS]

  the ASM our videos are one example of you can still make it on the internet [TS]

  but in a in a very niche way but i wanna give a different example which i happen [TS]

  to find [TS]

  someone link to a video which mentions ASMR videos but talks about other things [TS]

  too and it's a YouTube video called for a huge YouTube channels anyone could [TS]

  have made an order did you happen to see this doesn't matter if you did not [TS]

  really interested in the video that he was talking about in this video but the [TS]

  guy who made this to me is actually a great example of someone who has started [TS]

  YouTube channel relatively recently he's called grade A under a is the name of [TS]

  the channel and he started his channel just about two years ago and has [TS]

  terrible terrible production values but nonetheless I ended up watching every [TS]

  one of his videos because I thought they were pretty funny videos and he's just [TS]

  complaining about stuff you know it's why I hate online shopping is talking [TS]

  about why he hit the Kardashians why he hate people who show up at his door but [TS]

  the the videos are terrible production quality like he's using probably like a [TS]

  Logitech headsets and their animated but like animated in gigantic quotation [TS]

  marks like they're barely animated than just the most basic of drawings but at [TS]

  this stage he has gathered about ninety thousand subscribers and five million [TS]

  views and this to me I don't know anything about this person I don't know [TS]

  who's behind this but this to me looks like someone who is right on the edge of [TS]

  being able to do this professionally and i think is another good example of the [TS]

  production values don't really matter as much as people think they do hear [TS]

  someone who was relatively new and is climbing the ranks because they make [TS]

  stuff that is enjoyable to watch even if the production quality is not super high [TS]

  so great a underage making some random funny videos on the internet you can [TS]

  still make it people start to channel today this episode of cortex is also [TS]

  brought to you by Squarespace you can start building your own website today as [TS]

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  Squarespace com thank you so much space for their support this show where space [TS]

  but it beautiful [TS]

  last week there was something that I mentioned I want to bring up with you [TS]

  which is about the UK video was your first video and it was an immediate [TS]

  success I assume [TS]

  so I want to understand a little bit about how this happened because I think [TS]

  it's interesting to see this because you went from nowhere having successful [TS]

  video and then having a YouTube channel which which career around it and it's [TS]

  also interesting because you know the production values aren't as good in that [TS]

  videos they are later but still managed to be successful [TS]

  you know we spoke about it before even like a lot of the personality that you [TS]

  have is not in this video [TS]

  write something that developed over time so you're successful now but it seemed [TS]

  to be successful then so how did it how did this happen when you are creating [TS]

  the video initially did you expect it to be successful [TS]

  why did you do it yeah so that's the story on this now so I want to preface [TS]

  this with a cracked podcasts that they did a while back which i think was a [TS]

  really good one which was something about is called something like origin [TS]

  stories and it talks about how with people in the public eye [TS]

  who have become successful in any way we as a society tend to like to tell the [TS]

  same kind of story over and over again about how they became successful and [TS]

  they go through a bunch of examples of here's the story that you think about [TS]

  how Prince the singer became successful and then i care is his actual life and [TS]

  here's how Michael Jordan became successful and here's his actual life [TS]

  and that the one example that they use that michael Jordan likes to tell some [TS]

  story about how he was he was cut from the varsity high school basketball team [TS]

  and it gives the impression I go he overcame this tremendous struggle and [TS]

  that that's not even remotely true and in a similar thing with prints that the [TS]

  the notion that people have a princess career is that he wasn't ignored talent [TS]

  but that's not actually the truth if you go around I feel there's a certain kind [TS]

  of origin story for some YouTube channels where they want to talk about [TS]

  how 0 [TS]

  I just made a video for fun and it became hugely successful and I didn't [TS]

  have any expectations and I just put it up on the internet just for my friends [TS]

  to watch it became hugely popular now [TS]

  doubtless that has happened sometimes but I think that's the kind of story [TS]

  that's very easy to fall into telling and my own origin story is not like that [TS]

  at all but there's a way in which you can feel like oh people want to hear [TS]

  that you just put it up and it became popular and you didn't have any [TS]

  expectations of that but but my story of that is a little bit harder to hear [TS]

  because it was fairly calculated I put that video up with the expectation that [TS]

  it was going to go viral and I would have been surprised if it didn't this is [TS]

  what I wanna hear as I see him actually people really want to hear this because [TS]

  if you if this is the type of thing you wanna do you need to know that it's [TS]

  possible to planet because otherwise leaving things to lock and serendipity [TS]

  is not a way to try and start career right is not how this stuff works yeah [TS]

  it's a charming story that is very tempting to tell because it's what [TS]

  people want to hear because then they also feel like I can be just minding my [TS]

  own business and become very popular through accident and luck with that I [TS]

  don't think that's really that really happens very much so if you allow me [TS]

  just a very quick digression but when I started casting it really was just a fun [TS]

  little thing I did with my friend didn't expect anything but soon after I started [TS]

  making calculated decisions so i didnt start in the idea that this is what I'm [TS]

  gonna do but when I realized it was something that I liked the idea of being [TS]

  able to do this for a living right that this could be my job I started making [TS]

  decisions about people to work with him relationships to build who said that [TS]

  there was calculation in it but they didn't necessarily staff to me that way [TS]

  but my start wasn't monumental in any way that's a different thing with viral [TS]

  videos in the way that works is that if you if you pull things off it can be [TS]

  quite big very fast but yet still [TS]

  still can be a calculated thing and I'm just under suspicious when I hear people [TS]

  say oh I have this massive business now it all just it all just happened you [TS]

  know just sort of by accident the beginning I think it really give your [TS]

  putting something up on the internet I always want to go back and see like did [TS]

  you promote its you know right from the start I'm gonna bet you did and then [TS]

  that's it that's not very much like oh it just happened I just did it for my [TS]

  friends but yes anyway the short version of this is that at the time I was trying [TS]

  a few other side projects to become self-employed and I was thinking that I [TS]

  needed to attract more attention to the work that I was doing so one of the [TS]

  things that I was doing at the time was I was running a kind of time management [TS]

  consultancy on the side so I had some clients and I was doing some advice on [TS]

  time management and improving their workflows things like that and I was [TS]

  like ok great I'm making money from here they don't quite have enough clients to [TS]

  turn this into a full time thing with the security that I want to what I need [TS]

  a more clients and one way to get more clients might be to have more attention [TS]

  in some way how is it that I can do and the thing that I mention one of my [TS]

  videos did happen which is I came across one morning this milk container in my [TS]

  local supermarket that had a thing about Jersey cows on it with the UK flag was [TS]

  all confused I did go home and I looked it up and try to figure out how was [TS]

  Jersey related to the UK and this is exactly the kind of thing that quite [TS]

  naturally my brain just loves who how does a little puzzle fit together what [TS]

  is the relationship here and I was looking through all of this and I [TS]

  thought oh boy this is great and I was thinking that this could turn into a [TS]

  good presentation which then at some point I thought oh this could turn into [TS]

  a video that I could make and I bet that this would be pretty popular on the [TS]

  internet and before I actually even made the video I did look around and see has [TS]

  anybody on YouTube made a video talking about the difference between the United [TS]

  Kingdom Great Britain and England and the answer was yes there were already [TS]

  videos before [TS]

  for I made mine that were on this same topic but I looked at them and I thought [TS]

  I could do it better than these I don't think any of these are as good as the [TS]

  one that I could make it so I'm going to make this and i ended up to this day I [TS]

  wish I still had records of exactly how long it took me but I can say that I was [TS]

  working on this video over the course of several months like it took a long time [TS]

  to make because it's the first one and you have to do everything for the first [TS]

  time in and make all the dumb mistakes are going to make for the first time and [TS]

  also do things you never need to do again like set up your YouTube channel [TS]

  exactly are you doing all the one-time infrastructure setup stuff so it just it [TS]

  took forever and I have many memories of being very cold on a train and working [TS]

  on my laptop on the way into work in and try to put together a whole bunch of [TS]

  stuff and blah blah blah but it took it took a long time to make but one of the [TS]

  reasons why I was really invested in making this video was I was very [TS]

  confident that this was exactly the kind of thing that could go viral on the [TS]

  internet and my idea was if I make this viral thing it just gets my name out [TS]

  into the world people know that I exist as a person and this is one of the [TS]

  reasons why if you look at some of my older videos on my YouTube channel like [TS]

  I have stuff up about time management because that was one of my side projects [TS]

  there so I was almost thinking of this UK video as like a loss leader I can put [TS]

  a lot of work into this if it becomes very popular than maybe some of the [TS]

  people who watch this video will find some of the other project that I'm [TS]

  working on and get interested in those because those other projects are my [TS]

  actual moneymakers that was the reasoning behind this is to get them in [TS]

  the door [TS]

  that's exactly right exactly right it was it was to just make people aware of [TS]

  a person with a YouTube channel and I have this one UK video that I have made [TS]

  and you can see that it's interesting and get people in the door but maybe [TS]

  people would look around and see how he's put together some stuff on time [TS]

  management like this guy seems to know what he's talking about let me [TS]

  investigate further [TS]

  so that's what happened and I put it up online [TS]

  the thing that is is more like the classic story though [TS]

  is that I had an idea that it could be successful but I didn't have any frame [TS]

  of reference for what that success would look like so I didn't have any at any [TS]

  expectation of my mind oh this needs to hit a hundred thousand views or it'll be [TS]

  a total failure I that is the part where I had no idea what it looked like [TS]

  because I was just so unfamiliar with the YouTube world and I remember just [TS]

  freaking out every time it passed another milestone of holy crap I can't [TS]

  believe as a hundred thousand views holy crap there's two hundred thousand views [TS]

  and so on right up until a million where I almost fainted so they this is [TS]

  unbelievable I would never have guessed a million views but it's more that I [TS]

  just had no real expectation of what success will look like when it does [TS]

  million people come from I can attribute this success largely to posting the [TS]

  video on the United Kingdom section on reddit [TS]

  so I made a post which had a title something like hey er United Kingdom [TS]

  I've made a video explaining your country what you think and I posted that [TS]

  and it went right to the top of the United Kingdom section and that is [TS]

  entirely what snowballed everything else that's cute I'll get it it's a title [TS]

  that is telling people that I have made something about them I'm outsider and [TS]

  I'm trying to explain your thing how well do you think I did that's why I [TS]

  went with that title I think it's inviting so people click on it and they [TS]

  see if the video is is any good and you can see in that old threaten me that [TS]

  still up on reddit [TS]

  everybody tells me all the dumb things I did wrong and I'm trying to collect all [TS]

  the corrections know right from the start if we go but nonetheless people [TS]

  did like it and so they shared it and that's how the viral world works is [TS]

  people see something they like and it just spreads and it's this amazing [TS]

  snowball effect as this relates to people who are trying to do stuff like [TS]

  this and now I think people underestimate how much places like [TS]

  credits and link blogs are [TS]

  desirous of good content to link to a post read it is a machine that needs to [TS]

  eat delicious delicious viral videos all day every day if you can make something [TS]

  that is good there are lots and lots of places out there that are just looking [TS]

  for good stuff to post every day and they constantly need new things so if [TS]

  you can get the quality of what you're producing above a certain bar there are [TS]

  lots of people who just one that stuff who need it for their own livings to [TS]

  post on their own websites to say oh I found a funny video today click here to [TS]

  go check it out [TS]

  there's a whole world out there that needs content to survive and so that [TS]

  that's partly how this business works as I I can make videos and and people like [TS]

  them and read it is a machine that constantly needs new stuff and people go [TS]

  to read it to find new stuff and so new stuff that's good [TS]

  tends to rise to the top and I've been lucky so far that people think on reddit [TS]

  that my stuff is good but if I make a crappy video like it's gonna get [TS]

  downvoted to help the cause I'm so he's competing with everything else [TS]

  videos always they stand on their own in in these kinds of systems how quickly to [TS]

  get to a million as I seem to get picked up by sites I see is what it ended up [TS]

  getting it ended up getting posted just about everywhere everywhere that I knew [TS]

  of that I would hope would pose to did post it so I think you know at the time [TS]

  it was on Digg the who's who of important websites always rotate over [TS]

  time but I remember thinking I just about everywhere that I could have hoped [TS]

  would post it did post it kind of like what happened to lose the city has [TS]

  recently right [TS]

  yeah for some reason that one got posted everywhere it resonated that was a bit [TS]

  of a surprise to me but that one down I thought this was just for the nerds and [TS]

  that was it was one of those cases where I i vastly got it wrong about about how [TS]

  video do analytics here I'm gonna get me be [TS]

  three months later four months later it was at a million but I'm having a hard [TS]

  time getting from the graph maybe I may be off by that [TS]

  so this obviously changed your opinion at some point [TS]

  well this is the thing because I wasn't aiming for YouTube I was remarkably Fick [TS]

  about the success I was so slow on the uptake maybe this is the thing which [TS]

  looking back on my old emails or notes from the time or projects the time it is [TS]

  it's amazing to me now how long it took me to figure out dude this is the thing [TS]

  you've been you've been trying a whole bunch of side projects maybe the thing [TS]

  that you're doing that consistently getting videos in hundreds of thousands [TS]

  of views that might be the thing that people want but I was for quite a while [TS]

  still making these videos and thinking that I was going to divert his attention [TS]

  into other projects of some kind and there's a few cases where think even on [TS]

  the old daylight savings time video which is way way after this UK video [TS]

  there's some reference to like time management and another video that still [TS]

  a time management kind of wine I think that's the final time when I after that [TS]

  I've I realize that wait a minute no YouTube is the thing you wouldn't give [TS]

  up I think it was really just that because because I was so unaware of [TS]

  YouTube as a career [TS]

  it wasn't crossing my mind and it was also in no small part that even though [TS]

  the view numbers were huge in many ways YouTube didn't see seem that different [TS]

  from a lot of the stuff that I had done on the side which had generated income [TS]

  generating income from a bunch of projects over the years but never enough [TS]

  to be full time and so YouTube seems like another one of these things because [TS]

  as you now know since we have cortex on YouTube the ad rates are not very good [TS]

  and so even if you only bad as I'm absolutely sure that I was earning much [TS]

  much more money from my time manage [TS]

  clients on the side that I was from the YouTube videos even for quite a while so [TS]

  on the pie chart of income YouTube still seem quite small and that in no in no [TS]

  small part probably contributed to my slow uptake but it is really funny to me [TS]

  now looking back on it and really like you idiot like this was the thing you [TS]

  know and it it took it took me maybe eight months to realize it but yeah I [TS]

  kept making a few more videos [TS]

  somewhat the somewhat just luckily for me a couple of things happened where I [TS]

  got into an argument with a coworker about the royal family and ended up [TS]

  making the royal family video about that was my next one and then the real thing [TS]

  that put me over the edge [TS]

  was the United Kingdom was having its referendum about changing the voting [TS]

  system back in 2011 if I remember correctly and I had out talked all of my [TS]

  coworkers about that I ran out their interest on that topic as I could talk [TS]

  about that for ever and other people had a limited amount of interest that they [TS]

  could have in that topic and I burned through all of the interest [TS]

  available to me from every human who was alive and felt but I still want to talk [TS]

  about this have you heard the news have you heard the news about different [TS]

  voting systems yes I made those videos and it was a similar thing I like I'm [TS]

  really interested in this topic I think I can do it really well I've made a few [TS]

  other videos that are generating a lot of attention this now fits into a [TS]

  perfect project to work on because again still may be a little divert attention [TS]

  to other things and so that's why I made those first few videos so there were a [TS]

  series of coincidences that had me make more videos and I might have otherwise [TS]

  made right at the start but then it seemed like ok well now I have a thing [TS]

  that's generating a lot of attention [TS]

  have done it four times consistently let me keep cranking this we land and see [TS]

  what happens and you know a career is what happened I great many roundup today [TS]

  with a couple of questions for a couple of quick ones I like china wants to know [TS]

  to use Alfred 0 the outbreak doubt I'll fred is like it's like an application [TS]

  that you can invoke on your Mac sorry keyboard shortcut which allows you to [TS]

  type into a text field to launch a website scripts and all kinds of stuff [TS]

  like that I think for the past many years I have done switches between using [TS]

  Alfred and using Quiksilver and I just go through this cycle where I will use [TS]

  Alfred for many months and then I start to feel you know maybe outfit is just [TS]

  not quite powerful enough for the things that I want to do and so then I'll [TS]

  switch over to Quicksilver and I will use Quiksilver for many months and then [TS]

  I feel like you know what maybe Quiksilver is just a little too [TS]

  complicated for what I really need it's a little too heavy weight and I switch [TS]

  back to Alfred and then the cycle repeats itself so I definitely [TS]

  definitely require an app launcher which is better than the built-in spotlight [TS]

  search because I always open apps and files by doing command space and [TS]

  bringing up either Alfred or spotlight and typing the first couple of letters [TS]

  of the Apple the file that I wanted person return I could not imagine using [TS]

  a computer in any other way [TS]

  yes if something happens and how far it is an open I just don't know what to do [TS]

  what He gotta gotta go to the Applications folder and click on an icon [TS]

  barbaric barbaric and not doing that now president Alfred Alfred and/or spotlight [TS]

  or should say Alfred and/or Quiksilver just dramatically reduce the I have [TS]

  thought of a thing and it is on the screen time of a computer it makes it [TS]

  just almost like a reflex to open almost any file or almost any application that [TS]

  you use on a regular basis they are just mandatory as far as I'm concerned on the [TS]

  computer to use them I use a friend of a friend I use it just to launch [TS]

  applications mainly by pay for their power pack stuff because I really like [TS]

  having a clipboard manager just in case I accidentally [TS]

  lose something that copied never gotten into the clipboard manager thing which I [TS]

  never use it except for like every six months as a security blanket [TS]

  get something through a copy and paste to go all I use it for [TS]

  but the facts because it's there it's nice because the times where the book [TS]

  before I started using it so what do you do you're out of luck right but this is [TS]

  there in case I ever need i think is one day like I bought the power pack because [TS]

  I made this mistake and it's going to take me a ton of work to fix so like any [TS]

  to stop this from happening again so you are in Alfred Mann plus I mean you know [TS]

  in my head is very nice how could you how could you not want that guy called [TS]

  out for it it is very nice I will say if anybody users Quiksilver my recommended [TS]

  interface is the bezel interface which dramatically this is what makes [TS]

  Quiksilver different from Alfred to me is that Alfred is almost very word base [TS]

  that you type a few letters and it gives you a list of things and it's written [TS]

  out but if you use Quiksilver and you change it to the bezel you really just [TS]

  manipulating gigantic icons on the screen it reduces the number of words [TS]

  that you look at when you're searching for something and I really like that so [TS]

  that's my recommendation if you're going to try and Quicksilver use the bezel as [TS]

  their ultimate interface and Chris wanted to know if you have to cut one [TS]

  iOS device from your life and please go with me here you had to do it [TS]

  which one I S device I mean I guess i'd get rid of my oldest iPad is what I do [TS]

  that then my whole life would still be just fine [TS]

  ok an entire class so you gotta get rid of the iPad you go to get rid of the [TS]

  iPhone have to get rid of it with the watch runs iOS right so we can watch it [TS]

  runs watch OS [TS]

  no i think is built on an open but I was also built on OSX 0 [TS]

  I feel like you lead the discussion to the point we are able to say that I [TS]

  would never do such a thing I why would I ever lead the discussion please don't [TS]

  please don't you dare not gonna lie about the file a complaint in nothing [TS]

  you can do about it [TS]

  iOS device class from your life which one would it be so I have to pick [TS]

  between iPhone and iPad that's what's happening here [TS]

  ok so right now this is actually is the tricky decision because he would be my [TS]

  strategy we're recording this just shortly before we're hoping there may be [TS]

  new iPad announcements because I'm not a big fan of the iPad Mini is one of my [TS]

  least favorites Apple devices as it currently stands but I'm willing to bet [TS]

  that Apple is going to be coming out shortly with thinner lighter iPad Mini [TS]

  and if I had to get rid of one class of iDevice what I would do is i would get [TS]

  rid of my i phone dropped down to an iPad Mini that I could keep in the cargo [TS]

  pants pocket on my pants I would go to a tailor perhaps and make sure that every [TS]

  pair of pants that I have trousers for you mike has the cargo pocket on the [TS]

  side that could fit the iPad Mini and that's what I would do if I had to get [TS]

  rid of get rid of one are you laughing at the measured you have like these just [TS]

  regular trousers that have this huge flapping pocket on the side of them [TS]

  ready for big guy right that there is no you couldn't just hide that on your [TS]

  person who is saying I'm not saying it's hidden but I have have an old pair of [TS]

  cargo pants would you do have a pocket that's just big enough for the iPad Mini [TS]

  and I walked around sometimes with that when I first got the iPad Mini to see [TS]

  let go is a thing that I can just take out with me back when I had a tiny phone [TS]

  and the answer was like now [TS]

  really super greatly but if it was slightly thinner slightly lighter I [TS]

  would definitely rather have the iPad Mini cuz I do so much work on an iPad I [TS]

  like the bigger screen of an iPad and the phone part of the iPhone is the [TS]

  least relevant part to me at all I just care that I have a persistent data [TS]

  connection in fact that would be a feature not a bug if I could no longer [TS]

  receive phone calls because I hate phone calls and everybody I know who would [TS]

  ever have to call me you know what you can you can FaceTime audio me instead [TS]

  people so that's what I would do [TS]

  iPad Mini if I had to go down to just 1 keep it on me all the time I would ask [TS]

  you might but it's not even a question because you don't even like iPads no [TS]

  change your iPhone so I love my iPad but not as much as your iPhone right exactly [TS]

  as I could just not used like a lot of stuff and when I'm home now it's like my [TS]

  favorite computer to use but I could just use my Mac and then when I'm out [TS]

  and about I don't want to be carrying around an iPad Mini and a huge just [TS]

  pocket now you get a satchel for your iPad Aaron carry around all the time [TS]

  that's perfect I'll do that maybe I'll just wait until they bring out like the [TS]

  20 inch iPad around a little cause something behind ya in this theoretical [TS]

  scenario you're only allowed one iOS device yeah don't forget to buy t-shirts [TS]

  we are off here flying soon right on see you next Wednesday next Wednesday so am [TS]

  I gonna be recording with you and hipster land next time what's happening [TS]

  you know I will be incredibly jet lagged home I get home the day before we report [TS]

  next ok ok but so you won't be important then no people exactly right but yes so [TS]

  you enjoy your trip to Portland thank you will speak to you next on the other [TS]

  side of that and for listeners last opportunity to go by agreement t-shirt [TS]