Cortex 12: The Rule of Two

0:00:00ok that stretch here get ready

0:00:04the official podcast is warm up exactly to stretch your neck a little bit yeah

0:00:09that's right

0:00:10limber up to you know the rule of to Mike I have no idea what you talking

0:00:15about this is the thing I love the rule of two is that too is one and one is

0:00:22none this is applicable to so many things in your life as a starting point

0:00:27I often like to think of the rule of two with things that you have around the

0:00:33house so for example if you have one roll of toilet paper you really don't

0:00:40have any toilet paper because when that one runs out you're in trouble do you

0:00:45really need two rolls of toilet paper at all time it's a redundancy rule

0:00:51basically is where this comes from no surprise you love it I need you love it

0:00:55I dislike I guess your door right in the old flat that apply to the role of two

0:01:00because the one door was just no good jus wonderin our flag was like no doors

0:01:08in our / if you have to do is that it's like wonder which is exactly how I think

0:01:13of our current flat that my wife can be in a room where I can hear her because

0:01:17there are two doors between us which act like 12 or should appoint an even think

0:01:22about it in this way but this is one of my little pieces of advice for trying to

0:01:28run a life very smoothly is that everything that you can possibly have

0:01:32two of you should to shampoo bottles two bottles of vitamins two boxes of cereal

0:01:39two cartons of eggs you want duplicates of everything and then when you're down

0:01:45to one of those things that's the sign that you need to buy the next one and

0:01:50this way you're never out in a round of anything that sounds good

0:01:54this does sound good I like this theory is applicable to everything in your

0:01:57whole life everything that's important I used to keep a spare shirt and tie at

0:02:03school because you never know when you're going to spill something on your

0:02:07shirt I if you only have one shirt it's like you have no sure same thing with

0:02:11the time if this way with camp

0:02:13pewter files you only have one copy of that photo of your baby guess what you

0:02:16have new copies of that photo of your baby I even think it's applicable to

0:02:21work if you have one source of income in many ways it's like you have no sources

0:02:27of income because if something happens with your main job you are in lots and

0:02:31lots of trouble

0:02:33one source of income source of income that's my happy thought for the day

0:02:38every episode like this is like Jerry Springer a weird the Grays beginning

0:02:43thought that then I have to prepare too much mike is not gonna happen if I have

0:02:48to prepare for the show all the time now I very much enjoyed that I feel like my

0:02:52life is average I feel like I understand a little bit more about your redundancy

0:02:56system but I would like to apply this to this this role of two to one more thing

0:03:01if you have broader context Asia you should buy a businessman Mike

0:03:11it even says redundant each plus if you pull the gray one you should buy a blue

0:03:18and a blue one you should plan another blue 1 I'm just realizing I did buy one

0:03:22gray cortex t-shirt but I should definitely buy another great cortex 2012

0:03:27how are the girls doing Mike do you know I know nothing about this he's bringing

0:03:32how's it going with a look like currently about two-thirds great one

0:03:38thing that seems pretty good pretty good no way around it should be like 75% blue

0:03:4825% gray now if anything it should be 75% gray there should be great

0:03:53domination on this t-shirt I'm I'm honestly surprised that you're able to

0:03:56eke out a third blue you got some solid support to them i capable of me correct

0:04:01I think they just love blue t-shirts austere available I would great would

0:04:08very much love it he would buy one and you'll be able to show your support for

0:04:12our show proudly on new body which is the best way to show support for

0:04:17something and the teachers are available until September when the show coming out

0:04:22in how long do people have added that work so this show will be coming out on

0:04:26the seven so they will have one week from when the show is released but this

0:04:31is the last time they will hear about it from Oscar II ok because budget on the

0:04:36next episode of the show comes out the t-shirts will already been sold and be

0:04:39on the printer shipping to the lucky people around the world all over the

0:04:43globe to buy some more gray shirt i like it so as is normal with with the show we

0:04:51can never predict what people want to hear about and apparently slow music is

0:04:56a thing that people really care about so we've had lots of follow-up on super

0:05:00slow music so a few people have told us why this exists in a few people sent us

0:05:06in some stuff that makes it so centering on the road has sent in a link to a

0:05:13software pc software called portrait which is free and the source code is

0:05:17available online and this is the software that people used stretch out

0:05:20the songs so you can go and download it and you can stretch out your own music

0:05:25he also provided a explanation for how this works I'm not even attempt it

0:05:30because it confuses me I did see some feedback about how this works and people

0:05:36were talking about Fourier transforms and my only thought on that was oh yes I

0:05:40remember a time when I used to understand Fourier transforms but that

0:05:43time is not now long gone and now I no longer understand how they work

0:05:47it's math magic I wouldn't have even said them like that the word the way you

0:05:51pronounce that would even like Fauria 48 how did you say it was for a long time

0:05:59now is a French it's probably a French mathematician where it comes from and

0:06:03then Andrew on the road it provided a link to an interview with the creator

0:06:07portrait pornostatica served as an interview where he talks about why he

0:06:11made and how it works and i can assume you are interested maybe you could

0:06:15create your own music maybe someone should make a really really super slow

0:06:18version of the cortex interim

0:06:21to see how it comes out at four hours we did get a bunch of their feedback the

0:06:26one I like the best was someone sent along Windows startup sounds load four

0:06:32thousand percent think that is my favorite so far of all the various ones

0:06:36I've heard they are surprisingly relaxing and once again very good

0:06:39ambient music to hear that the Windows startup chime slow down four thousand

0:06:44percent along with you either Windows sounds like that one was listening to

0:06:47that the other day I liked the Jurassic Park theme is intended as a thousand

0:06:52times slower and because it's only a only a thousand times you can still kind

0:06:57of hearing in there you know but I was listening to it for about 25 minutes and

0:07:02I don't think I got to the like the main crescendo as I got done now is one of

0:07:08those who was playing it was just noise in the background and then and then I

0:07:14was like ok I'm done I looked I look at the same cup agency got another half an

0:07:17hour to go that's why these things are good bet that they they are surprisingly

0:07:23good ambient background music that you just forget about very quickly but it's

0:07:30still there occupying that monkey part of your brain is always looking for

0:07:33distractions so slow music comes up so last week we were very excited with new

0:07:39mouse purchases I've been using your Amex Master how do you feel about it

0:07:44it's great I've been doing a little bit of audio editing with it this morning I

0:07:49was actually doing just a little bit of not exactly animation work but kind of

0:07:53pre animation work with it and I'm going to say it is the best mouse that I have

0:07:58ever used it's really nice there's a couple of times when specific programs I

0:08:05like the ability to switch around with the various buttons do especially a

0:08:08couple of those some buttons on the side to change what they do depending on the

0:08:12program so I gotta say this is from recommending a mouse this is definitely

0:08:16going to be the mouse that I would recommend I would just say with all mice

0:08:21I'm always aware that they are the fastest to irritate some of my RSI

0:08:25issues so in my constant rotation of input devices mouse always gets the

0:08:31smallest segment of

0:08:33of the full pie chart there but the MX masters definitely going to be my go-to

0:08:37mouse in the future

0:08:38why do you continue to use a mouse I use the mouse because I find it useful to

0:08:45rotate the input devices because even with my pen which is the one that

0:08:50bothers my RSI the least if I've spent a whole day using the pen it can it can

0:08:55feel like it sometimes good to switch over to a trackball or to Emmaus later

0:09:00on just to be using it a different set of muscles for input so that's why I do

0:09:04like to routine things back and forth

0:09:07does that make sense yeah it does make sense actually I continue to have a

0:09:11fantastic and torrid love affair with Miami its master you married your Amex

0:09:16master yet at that the impression that I've gotten it keeps burning my advances

0:09:19but eventually I would down I love this thing that I have only one complaint and

0:09:26I don't know if it's just for me there's like a part where your son Goes Down

0:09:31Goes Down button when the way that you grip it there's a very slightly sharp

0:09:37piece of reba that is on their kind of the corner and it kinda digs into the

0:09:44world of the wedding between my phone in my hand but that's it but I can kind of

0:09:49soften that down a little bit something wrong with your hand or your mouth and

0:09:55even know what you're talking about I'm looking at it online

0:09:57see see where the buttons on the icy weather buns are where the plastic

0:10:02connects with the Robba that mine is ever so slightly raised but it's not a

0:10:08massive problem and that is the only problem I so in summary I love this

0:10:12month I think you have very sensitive and wedding I have very since my hand

0:10:19waving his various I'm known for that round these parts go the batteries

0:10:24accident and I like 20 you need to to recharge just plug it in

0:10:28keep using it someone on the radar was complaining that the wireless mice was

0:10:33pointing out that while it has a USB cable to charge it so you could just

0:10:37leave it plugged in all the time and constantly charging and that you have a

0:10:40wired mouse and they seem to think there was an acceptable solution I saw that

0:10:44kind of a little bit beautifully crazy I don't know why that sold it for you like

0:10:50I don't know what your problem which is so much that if you just plug it in like

0:10:56would it be better if you just got a massive batteries and tied a piece of

0:10:59string between your mouth without also suffice in the email and yard so that it

0:11:04never falls away when using the mouse pad maybe they did like they have a

0:11:10really bad desk in the mouse just slide away voices but yes even for people who

0:11:16are desirous of a wired mouse this wireless mouse is a perfect solution I

0:11:21think we both have to have to thank mkay PhD for his recommendation because it

0:11:26pretty well for us do you remember I'm sure that you do a few weeks ago we were

0:11:31talking about your issue with the Apple watch in it doesn't track asleep or give

0:11:36you the silent alarm yes if your solution of charging when you take

0:11:41showers will suffice as the battery still work for you

0:11:44yep since whenever required that episode that's what I've been doing all the time

0:11:48as i charge it very briefly in the morning when I'm getting ready and I can

0:11:53charge tonight if i'm taking a shower before going to bed and just two little

0:11:57sessions of of 20 minutes here and there works perfectly fine for me so I'm I'm

0:12:02pretty happy with it so I do actually sleep with the watch every night and I

0:12:06do use it as a silent alarm in the morning ok someone on the red its

0:12:10adjusted to this and i cant find their name now but they bought one of these

0:12:14kind of fitness tracking bands by Chinese companies Xiaomi Xiaomi Xiaomi

0:12:23someone once told me I kept saying it wrong and they said it's kind of like

0:12:27saying shower me tell me they make something called the me band which is

0:12:33about $20 shipped and they do they basically make decent technology for

0:12:40incredibly cheap prices there this is the company that is just just blatantly

0:12:45copies Apple like even their packaging and their websites and stuff

0:12:50that's why the name sounds vaguely familiar yeah that's also one of

0:12:54Google's executives Hugo Barra went away

0:12:58became elegy for design but what this guy's done is did they use it for sleep

0:13:04tracking and they also user select the silent alarm thing and the battery lost

0:13:11like forty days

0:13:12charge it's crazy I know a couple of people that use this so this is an

0:13:17option for you achieve all sleep tracker and then you know you can still do your

0:13:22opportunity maybe you could have both can be like double a long day but

0:13:26there's a little solution for now that's a redundancy too far the redundancy too

0:13:30far for 40 days and 40 nights is an impressive battery life but I think I'm

0:13:37happy enough with what the Apple watch does because the silent alarm was really

0:13:42eighty percent of the thing that I missed the sleep tracking would be nice

0:13:46but I've I have a requirement now for anything health related is that if it

0:13:50doesn't talk to health book I am NOT interested because I don't want to have

0:13:55a whole bunch of little walled gardens each with different pieces of my health

0:14:00data all over the place you know I think I'm probably just gonna stick with my

0:14:03blog method for the time being but this looks like a viable alternative for

0:14:07anybody who is just looking for a silent alarm in the morning and doesn't wanna

0:14:11drop a bunch of money on an Apple watched I actually think that full

0:14:13today's charging is not useful because like what my pebble and I swear people

0:14:18that would last for about seven days and the battery always died on me because I

0:14:23wasn't used to charging it yeah used to have the similar kind of problem with

0:14:26the Kindle's

0:14:28you're much more likely to actually be in a moment when you run out of the

0:14:32battery because you don't think about the battery but seven days seems like an

0:14:36awkward amount of time where is forty days that's that's long enough that you

0:14:40know what if once every forty days I run out of battery that might be there might

0:14:44be an acceptable time period whereas once a week is just enough to be

0:14:48consistently knowing without being frequent enough that you're always going

0:14:52to remember I guess when it's like all you've got 10 percent battery left

0:14:56remaining you still four days to find a charger

0:14:59you're probably okay

0:15:01exactly great have a game suggestion for him i saw this a couple of days ago I

0:15:08haven't actually played this game yet but I player demo games expose I went to

0:15:14a year ago

0:15:15big farmer oh this has been on my list but my understanding is that this is not

0:15:21a Mac game on steam steam have it would boil Apple logo so if they do that

0:15:28snoopy last time I looked into this it was not available on Apple and I haven't

0:15:34figured out how to do the whole to dual boot to windows 10 thing yet on my Mac

0:15:38which is probably something I shouldn't figure out how to do because I would

0:15:42only use that for playing games and the last thing I need is to expand the

0:15:45possibilities of more games me a blank but a big pharma is available on Mac I

0:15:50will definitely I will definitely check it out I don't know if I have publicly

0:15:53apologize for this but I did malign factorial a long time ago for being a

0:15:59fugly game that I would never play that I did eventually crack and play and

0:16:04enjoy quite a lot but a lot of people were suggesting Big Pharma as the pretty

0:16:08version of fact Oreo it like there's a whole new genre of video games now which

0:16:13are assembly-line video games like you are Henry Ford and you have to design

0:16:19various assembly lines to do things efficiently and say yes Big Pharma looks

0:16:23like it's a pretty version of this I am hopefully coming out with a video very

0:16:28soon so I do you need something to play around with after the video is up so

0:16:34maybe this will be the next one of my lists yeah I like to look at this game a

0:16:39lot it's got real bright color and a great looking basically you play a

0:16:44pharmaceutical company and you have to come up with drugs to cure diseases but

0:16:49I'm sure that there is you know you end up doing all the terrible things that

0:16:53you end up doing right decisions that you make in these kind of games do you

0:16:58think about the actual ramifications of them and ends up being kinda weird I saw

0:17:02the developers I think or something I read something recently worries that the

0:17:07comments that they get the feedback delay is really weird cuz it's like I've

0:17:11cured aids are cured cancer and there is nothing to do

0:17:14do like when you think about things can definitely make you think about things

0:17:21in a very very strange way that I'm bored I was solved all of these diseases

0:17:27I need you game developer to come up with new diseases for me to solve in

0:17:31your game so there was a really bored this week's episode of cortex is brought

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0:19:57do you have a Picasa suggestion media suggestions to know well it's going to

0:20:03be a punk a suggestion but I i suggested something for you to listen to which was

0:20:09this episode of Planet Money number six hundred and forty-seven they have rather

0:20:14a lot of episodes which is called hard work is irrelevant I just thought it

0:20:20might be a little bit of a thing to talk about on the show because it happened to

0:20:24catch my attention for a couple of reasons but did you get a chance to

0:20:27listen to that thing before we've recorded yeah I did and I would actually

0:20:31say that people should just pulls this forecasting a listen to it like 20

0:20:35minutes so it's not difficult it's very fast especially if you're using smart

0:20:40and overcast 15 minutes to listen to someone pulling conditions people should

0:20:46go grab it yeah I did I was it was good didn't read it was about ready to play

0:20:52so it was interesting that it was a story about Netflix did you have any

0:20:56initial impressions were listening to this episode I'm just curious to see

0:20:59what you thought about it before I go through my notes here not to put you on

0:21:03the spot or anything it reminded me a lot of what it was like to work in a big

0:21:08corporation even though I didn't work in a corporation that works the way that

0:21:11does but just like the way that everybody would the language people

0:21:14using and Lake the the idea of the company being a thing was quite

0:21:22interesting year that was my impression is well that I think the the headline is

0:21:28a little bit actually irrelevant to what the show was really about but it just

0:21:34struck me as an interesting episode that I would I would say laid bare a lot of

0:21:40the internal thinking and operation of a company and specifically how it relates

0:21:48to you

0:21:49their employee tal Dr they don't really care about you unless you are valuable

0:21:55to them at this very moment is there something that you can do for the four

0:22:02Netflix the organization right now but the answer to that is yes they will keep

0:22:07you on and if the answer to that is no they will get rid of you immediately

0:22:10even if you are a highly skilled individual one point they were talking

0:22:16about how they got rid of a huge portion of their engineering team that their

0:22:22their their policy with a jar was more or less it's not our job to try to find

0:22:29stuff for you to do as soon as the thing that we have hired you to do is over

0:22:34we're just getting rid of you and we may make new jobs available in Netflix's

0:22:38people can apply to but there is no internal movement really within the

0:22:42company it's just your brought on you do with thing and when that thing is no

0:22:45longer relevant you are out the door and I just thought

0:22:51there is this notion that a lot of people have about how companies work and

0:22:56I think particularly if you are listening and say you are in college or

0:23:01you are about to enter the working world this might be a rather enlightening

0:23:05episode to listen to do just to be aware of how corporate structures think of you

0:23:11it reminded me a lot of a realization that I came to quite early on and

0:23:16working for a big company I worked in a small team maybe six or seven people and

0:23:23one of those people were gonna leave they were gonna go to a different party

0:23:27organization and I thought that everything was going to end and we were

0:23:31all gonna be in dire straits because we were a team we were unit but you could

0:23:36you quickly come to find out that nobody is important and things should continue

0:23:41to move like they're at their ends up being like there's certain things that

0:23:45bob knew how to do you how to do the best job goes you even change the way

0:23:51that you do things are you try and figure out what book did and everything

0:23:55just continues that nobody is important when we talk about me nobody is as

0:24:02important as they think they are

0:24:03myself included when I left the bank I was expecting to be getting phone calls

0:24:07every week because people didn't know what do I got like two of those in like

0:24:13the first week and another never heard from anybody ever again

0:24:17carried on by everyone forgot I was over there but the weird thing is net flix

0:24:23seems to communicate this to their employees which is strange because

0:24:27that's not what usually happens but they kinda sailing you are not important and

0:24:32this is one story in the in the podcast I found kind of a little uncomfortable I

0:24:38think we're there is one lady who was like an absolute star employee she did

0:24:44she was she she worked herself to the point where she was ill a doctor said I

0:24:48have time off she spoke to the boss patty who's like the focus of the

0:24:53episode and

0:24:54she was I get take whatever time you need and then it went on for weeks to

0:24:58months and she would like community and they're like the lady would would

0:25:01contact Patty and say that she still need more time

0:25:03ok no problem and it sounded like a story of all we care about you but then

0:25:08eventually the like the lady who's talking who was who is on disability

0:25:13leave realized that Netflix remove them about another company law yeah that was

0:25:20that was particularly a moment where you think the story is going one way but it

0:25:24goes entirely the other way and yes it's Netflix's saying oh don't worry you can

0:25:29take as much time off as you want but we are we are just going to design the

0:25:34whole company so that it doesn't need you while you're gone thanks for all of

0:25:42this but that to me feel like but if I was there more maybe this wouldn't have

0:25:50happened so I'm not sure that your vacation time was really a favor that

0:25:55you have done me the episode I just thought yeah it's you know companies are

0:26:01like this but it almost struck me as a certain kind of and I almost want to say

0:26:09under awareness on behalf of of how open they were about this do you think this

0:26:15doesn't necessarily do you motivate your employees yeah I think it's not a good

0:26:19thing that this is pitched as being good thing yeah but I don't think it's a good

0:26:23thing

0:26:23yeah and and there were a couple of things that I just took a little note of

0:26:28which again patti is the woman who was a charm for the beginning part of Netflix

0:26:33here is the main focus of the story but she talks about how at one point they

0:26:38decided to fire one out of every three employees and really cut the company

0:26:43down and of course businesses have to make that decision you know we all

0:26:46understand this if the company goes bankrupt then everybody loses their job

0:26:50so sometimes you have to get rid of a whole bunch of people but this was

0:26:54immediately followed by her saying after that it was so fun to go to work because

0:26:59everybody who was left was working really hard

0:27:03delegate think of was did you do you not think that maybe the people who

0:27:08who are left are all terrified going to lose their jobs and of course there are

0:27:13putting in lots of overtime and doing everything they can for Netflix because

0:27:18they just saw a third of the staff get fired but it was a bit of this

0:27:23unawareness where she and and the the CEO of Netflix elected board what a

0:27:26great company we work at everybody works out so hard that firing went great she

0:27:32goes 123123 only like she was doing duck duck goose with the employees and

0:27:41everybody who was good got to go home forever it seems the thing is like my

0:27:48feeling about it the way that ends did that doesn't make sense to me the whole

0:27:52story because she talks about firing as this thing and everyone stands but then

0:27:57she got fired right and seems to be really affected by this was the part

0:28:02that was beautiful and I had to write down one line because the interviewers

0:28:05they asked her and they say you know what was it like to fire all of these

0:28:09people and and she says that she is she became quote the queen of good goodbyes

0:28:15that she was just really good at firing people and turning these into positive

0:28:22conversations about how you're going to go on with your career and nobody should

0:28:26think of their career as a permanent thing you know like that last part is is

0:28:32definitely true you shouldn't think of going to work for a company as is

0:28:36happening forever but that's not necessarily what you want to hear when

0:28:40you're being fired at that moment and it just didn't sound like she was handling

0:28:45this quite right but while she described herself as the queen of good goodbyes

0:28:50yes as Netflix has pivoted to doing more and more original content production

0:28:56they mentioned that her key skill which seemed to be hiring technical employees

0:29:02and lower level employees was no longer necessary because they transitioned into

0:29:07Hollywood company and she did not have any connections in Hollywood and so the

0:29:12CEO fired her and then they say in the show that she did not want to talk about

0:29:19it because

0:29:21it was too painful and too sad to talk about and it was just it was just kind

0:29:28of mind blowing to hear this

0:29:30it's really kind of misguided especially because you realize she's doing this

0:29:36interview with Planet Money and all I wonder is how can you still talk about

0:29:40how great it was to fire all of these people when at the same time you cannot

0:29:46discuss your own firing but you're telling everybody else that oh this is

0:29:51just this is just great and you picked up skills that Netflix's you can go use

0:29:55elsewhere it's why I think the episode is very interesting very eye opening

0:30:01episode to listen to about the internals of a corporation duly bear and laid bare

0:30:08in a way which I don't think is necessarily so good for the employees

0:30:13there is just it's very interesting to listen to I think than me I listen to

0:30:17something like that and I'm reminded why I wanted to be self-employed right cause

0:30:23no one can do that to me yes this is this is definitely the case of somebody

0:30:27else has control over your life and the reason why I listen to this episode in

0:30:32the first place was I thought because the title is called hard work is

0:30:35irrelevant and I thought oh maybe this will be related to what we were talking

0:30:39about before about cutie pie makes millions of dollars but does he work

0:30:43millions of times harder than anybody else the answer is no he doesn't and so

0:30:48hard work is relevant in that way that's kind of where I thought the episode was

0:30:51going but instead it was it was really focusing on this issue of how hard you

0:30:58work is not relevant to the company they just care that you can produce something

0:31:02right now which is a value for them which again is fine the guy I understand

0:31:09that's how companies work but what I didn't like was this duplicitous nature

0:31:14of it where Netflix did things where they said oh we want you to produce

0:31:18things that are of value to us and that's the only thing we care about and

0:31:21so we're going to offer unlimited vacation time to everybody because all

0:31:25we care about is results we don't care about your hard work but then we fire

0:31:30the person who ends up needing to take a lot of vacation time

0:31:34time and also have seen a few studies talking about how companies that do

0:31:38unlimited vacation time have employees take far far fewer vacation days than

0:31:46they would otherwise because just like this woman who got fired everybody knows

0:31:51there's a line somewhere at which the company is going to try to replace you

0:31:55but you don't know where that line is and so everybody's afraid to actually

0:32:00take their vacation days and then on top of that if if your company is saying

0:32:04hard work is irrelevant we only care about output my only question is ok

0:32:08great how many people get to go home early when they've done the things that

0:32:13are of value to you because it certainly sounds like nobody

0:32:18sounds like everybody now has the hard work dial turned up and the output dial

0:32:24turned up just to absolute maximum because they're afraid of getting let go

0:32:29in the duck duck goose game that is played every once in awhile i do agree

0:32:33with the can see that Lake people staying late to try and show how hard

0:32:40they work is not useful

0:32:42yes that's one of the key parts of it like trying to display your hard work is

0:32:48not as useful as producing results and I thought that's where that's like the

0:32:52underpinnings of where this came from but I feel like the problem is I don't

0:32:57think there is ever a right way to do this stuff you're even gonna go one way

0:33:02or the other way and neither of them really seemed to work I think

0:33:05fundamentally is basically impossible to run a perfect company when you're

0:33:10dealing lots of people you gonna go one way or the other way to choose whatever

0:33:14you want to go with them when you're comfortable and I know that me

0:33:18personally I'm not comfortable humans in that regard

0:33:23like as just units things this is one reason why I don't really want to be in

0:33:31charge of any employees either like I never want anybody working directly for

0:33:38me there may be circumstances where that happens in the future but it's something

0:33:42that I go out of my way to avoid because they don't want to be put in that

0:33:46position

0:33:46having to evaluate other people I mean I get uncomfortable even when I have to do

0:33:51that sometimes with people who are doing freelance work for me and they've

0:33:55definitely been freelance people that I've tried to work with I don't contact

0:33:58against because it hasn't it hasn't worked out but that feels very different

0:34:02from someone who is an employee who you know their entire livelihood is

0:34:06dependent upon you and that's that's something I would much rather I would

0:34:09much rather avoid because ultimately you do have to judge them on on their output

0:34:14and just a very uncomfortable thing to do but something about the Netflix

0:34:19openness about this was just struck me is weirdly sociopathic

0:34:26I don't know if that's if that's too far but there was something about the the

0:34:29whole show that I just found slightly horrifying but have you actually did you

0:34:34try to look at those slides they were talking about

0:34:37no i didnt yes I found I found the slide show that they mentioned that this the

0:34:41network put together just like a company would this hundred and fifty-six slide

0:34:46documents about their employee I thought let me try to look at this on earth can

0:34:54read these things I I don't understand why businesses feel the need to

0:34:59communicate with each other in PowerPoint presentations that this would

0:35:04be a thousand times easier to read if you wrote it like a like a big boy in

0:35:09paragraphs on a piece of paper instead of doing all of this bullet pointed I

0:35:14don't know I just find it absolutely exhausting I just my brain slides away

0:35:18when looking at all the stuff but it still seems to me even though it's

0:35:23supposed to be this amazing thing is still just a bunch of of corporate mumbo

0:35:29jumbo yeah a bunch of a bunch of corporate mumbo jumbo and I'm trying to

0:35:32find the relevant slides the only one that I could find his their their hard

0:35:36work not relevant slide has bullet points we don't measure people by how

0:35:40many hours they work or how much they're in the office which again is possible to

0:35:44agree with and they just say that we do care about accomplishing great work and

0:35:49that's a level performance despite minimal efforts will be rewarded with

0:35:55responsibility and more pay that is a radical notion

0:36:00like I think that part is kind of okay to talk about like you we will reward

0:36:04you for doing amazing things even if it didn't

0:36:09if it wasn't very hard for you because we don't care how much how hard it was

0:36:12like that's ok but I just think there are very very limited ways to set up a

0:36:17company where you don't end up also implicitly seeing people push themselves

0:36:24to the very very limits because everybody is competing with everybody

0:36:28else on on this company for and so ultimately what Netflix really want is

0:36:33people who are doing a level effort all the time like that's really what they

0:36:37want and they they're not really going to say oh you your clocking out at 11

0:36:41a.m. but it's ok because you wrote a couple of amazing lines of scripts of

0:36:45code that are going to save us a whole bunch of money I just don't get the

0:36:48feeling that that's really how it how it works that he went to clock out they'd

0:36:52be just fine with it like I i fundamentally agree with that principle

0:36:56I just think the implementation of that is what problems

0:37:02depressing topic number two for the day ok so let's move on to talk a little bit

0:37:09more interesting points about side projects we talked last week maybe every

0:37:15episode but Spencer wrote in with something like this it was too long for

0:37:20a treat Sorella notes like by Fulton fantastic insight into me and you and

0:37:28the way that we differ on motivation he remember you were saying that like you

0:37:32work in the morning to get it done in like I will work in the evenings because

0:37:36it's important to me as a man how tired I am so this is what I wrote in and said

0:37:41I think the important point to make in the motivation discussion is that Gray

0:37:46was trying to become self-employed not trying to become a professional youtuber

0:37:49Mike on the other hand loved podcasting and did it just for fun for him

0:37:53podcasting is equivalent watching TV and eating ice cream Michael project when

0:37:58he's worn out because it's just so enjoyable for him whereas gray wasn't a

0:38:03committee to YouTube specifically and was using it to achieve self-employment

0:38:07I think that's really insightful and to the point that mean you architecture

0:38:11I did it as it was my hobby so I would do it when you would be sitting and

0:38:16watching TV watching a movie or whatever playing a game in your evening to unwind

0:38:21but that was what I did and so it was because you know correct Spencer and me

0:38:27if we're wrong but it was the you it wasn't so much like YouTube is what I've

0:38:30always dreamed of this is a way I can achieve the soft employment which is the

0:38:36jury that part of it is definitely true that I was not aiming for YouTube I

0:38:42didn't even know that you do by the way to make a living and so the fact that I

0:38:45have ended up as a professional youtuber was kind of an accident and as may come

0:38:50relevant Annihilator discussions it was also not obvious to me that the YouTube

0:38:55thing was the thing for quite a while it took me awhile to figure that out so yes

0:39:00I was I was working on other projects in but yeah I think that is it is fair to

0:39:03say that my goal was self-employment and trying various things to to reach that

0:39:11and worries for you Mike making podcasts is just like eating ice cream and you

0:39:18can do it all the time without getting too fat to have getting too fat

0:39:23spearhead its on reddit wrote in a gray pleased to announce this work me a

0:39:28conduit that cares that I don't know man I can't do this

0:39:40keep going anyway that channel that we were talking about last week is what

0:39:48channel was that my clothes he's so spirits he she says it's a great channel

0:39:53but it's a bad example in their opinion of how many of your points regarding how

0:39:58easy or hard it is to make it on YouTube

0:40:01they made it to a hundred and seventy-five thousand subscribers in two

0:40:03years of a team of people very high production value relative to many other

0:40:07channels and from what they've seen they also spend at least some money on

0:40:11advertising so what this person is getting out is that all of the things we

0:40:16were talking about last week as to how we believe that it is too easy to go out

0:40:21there and achieve

0:40:22level of start and you want and you brought up this channel as an example of

0:40:27how it can still be achieved by yeah well before you go on your points as one

0:40:32clarification I want to make which I'm not sure made it into the show last time

0:40:37but I'm I bring up Curtis ads because very often I hear as a whole separate

0:40:41argument about there's no room for any more educational youtubers and that is

0:40:47my example of someone who has broken into the pre-existing category but yes I

0:40:52completely agree their production values are breezy high compared to i mean

0:40:58almost anybody else on YouTube they are a team of people and they put together

0:41:02amazing looking videos but i just want to say that that I recognized at the

0:41:07time they're not the best example just in general possibly on YouTube but I

0:41:11think they are an example of someone who is breaking in to a specific market that

0:41:17already exists that there that they're aiming for him said deuce to disagree

0:41:22with the idea that a good example of how is still possible

0:41:28least without you know it is still possible basically to break in here is

0:41:32all they're doing is showing what you have to do now

0:41:35the goalposts move and maybe these are all of the things that you must do to be

0:41:40successful but if you were determined and you can maybe put money into it

0:41:45which pretty much always had to put some money into roads were talking before he

0:41:49had to buy tools been out all the phrase to use been liable places and if you

0:41:54just have into it and that's what it takes then that's what it takes but I

0:41:58think it's still proves that these past are open and available to anyone I

0:42:03didn't want to do one correction that which is that it hasn't spent any money

0:42:07on advertising but there's a thing that happened on YouTube which is a little

0:42:11bit confusing sometimes to viewers because you will ok YouTube has this

0:42:17system where you as a channel can create a quote

0:42:23ad for your channel so I have one of these little videos I made the 32nd this

0:42:29is the CDP great channel ad

0:42:32and you can put that into the YouTube system and when I think YouTube does is

0:42:38anytime they don't have paid advertisements for video that playing

0:42:42they reach into this big bin YouTube channels that have created ads and they

0:42:47run those but at you as a YouTube channel do not pay to have those shown

0:42:53I always wondered about this yeah they are shown the impression I get is that

0:42:58they are shown when YouTube is basically run out of inventory but the other thing

0:43:02about these ads is one they're available to everybody I think once your channel

0:43:08hit some minimum number like it's a thousand subscribers are 10,000

0:43:12subscribers they allow you to create this little ad and the second thing is

0:43:16that its run through like all of the advertisements on YouTube its run

0:43:21through their algorithms about how effective it is actually getting people

0:43:25to subscribe to your channel and so if your ad is deemed through a/b testing to

0:43:31be not very effective like they will just stop running it but so Curtis at

0:43:35created one of these ads but this is really part of a YouTube internal

0:43:40self-promotion mechanism if it's not paying for advertising so I just want to

0:43:46be make people really aware that the barrier is not oh we have a bunch of

0:43:51money and we're going to spend it to promote ourselves the barrier is

0:43:55actually you have to create an ad that promotes you are self an effective way

0:44:01when compared to other people's ads but you can still do it for free so again

0:44:07the barrier here is create something that is effective not spend money to get

0:44:14shown like that's how this internal market works on YouTube since I think

0:44:19that brings up an interesting point about branding and a couple of people

0:44:25said this on the road and I agree on it and i dont wanna try to offend anybody

0:44:28cuz i dont know im sure that this would mean something to a section of people in

0:44:34the world

0:44:35and that it's super easy to spell they hear it and they can spell it perfectly

0:44:39what language do you think it is you are correct the German so I can bond with

0:44:46that K and the disease and the G's in the GTA IV gotta be german yeah

0:44:50basically a lot of sounds i cant make I i assume that in Germany this means

0:44:56something and everybody knows how to find it but it's interesting to me that

0:45:01they they put a lot of work and effort into trying to make something successful

0:45:06so I would assume probably wanted it to be successful worldwide and that I think

0:45:11for me makes the branding choice an interesting one because in a way said he

0:45:16said last week you mention the show when I was listening through the Edit to try

0:45:21and put the show together I couldn't find it

0:45:25my was good thanks I didn't know how to spell anything like I didn't even really

0:45:29I was like listening over and over again and couldn't even pick out the letters

0:45:33that you were trying to pronounce yeah you sent me a message that there was

0:45:36something like what is the Korg ascend channel cou RGIS and I think I just hit

0:45:43the keyboard and just basically what her it came out so I think brandon is

0:45:49important but you know i i dont really wanna say as a way to disparage them but

0:45:54I just think it's something worth thinking about maybe sometimes it's

0:45:59easier to go with a words in a language that is around the world and I hate to

0:46:04say English right but it's an easy want to go of all to create a word which many

0:46:09people do which is easy to spell in here with my because English is the lingua

0:46:16franca the internet for a great I will you that every time I possibly get like

0:46:27france english is the lingua franca

0:46:32it is it is a terrible I've to comment on that with the branding I think of my

0:46:42father has always been an interplanetary all self-employed thinks about

0:46:47businesses kind of guy and one of his pet peeves that he would mention to me

0:46:52all the time when I was growing up as a kid was pointing out businesses with

0:46:57terrible names so he would always point out stores that had a name where you

0:47:03couldn't tell from the name what would be in the store and see what he was

0:47:09always pointing out stuff like this is just getting me to think about going to

0:47:12have a business it means to telegraph what it is in the name so if you're

0:47:19going to have a business that's called pedals it means to say you know pedals

0:47:24professional florists right or metals spot but it's ambiguous if you're just

0:47:31using a name like petals you don't know what it is now I think that advice is

0:47:36truly in the physical world in the I know I'm driving down a street and

0:47:43looking at stories names or I'm walking through the mall and i'm looking at

0:47:46business names yes in that circumstance I do think that you need to have

0:47:51something that is crystal clear about what you will find inside but I'm not

0:47:56convinced that advice matters so much on the internet when you are doing an

0:48:01attention-getting business like making viral videos for a livin the most

0:48:06attention-getting business there can possibly be because the vast vast

0:48:11majority of ways that people find you are from sharing links and I don't think

0:48:16that there as much from word of mouth or even from people searching and actually

0:48:21went to look at my Google Analytics today to see how many how many people

0:48:26find my videos from searching for something and search traffic overall

0:48:32from my videos is under 5% so I think it matters less on the internet if you have

0:48:38a name that's not super easy to understand if you are in the

0:48:42attention-getting business but if you're say trying to run

0:48:45like a law firm on the internet then that's a whole different thing right

0:48:49then you need to have it really clear like what your business is you need to

0:48:52have some name and then law firm after it so it so it depends but all that

0:48:57being said I have found out today from insider information that sense is

0:49:04actually changing their name say they know they know they was because the

0:49:08thing is I understand what you're saying about links and stuff but eventually you

0:49:12want people to remember you can come to you and they can't do that if they can't

0:49:19find you write so like real FM we talk a little bit of the idea and the FM is in

0:49:27the name because it kind of gives a hint as to what you gonna get

0:49:30FM has become the unofficial demeanor podcast yeah but we actually put the FM

0:49:35in our brand name right now I see what your saying we refer to it as it's

0:49:42easier but the company is called really a fan and we doin it to choose a word

0:49:47that could be very very easily spelt because we deal in the audio business

0:49:51right right so people need to hear us and know how to find us and that is

0:49:58extremely important so I'm not surprised to hear the changing their name because

0:50:04it is very difficult to find them I think you know they're approaching a

0:50:09million subscribers now I think there somewhere between 800,000 and million

0:50:12subscribers at the time of this recording if you could rewind time and

0:50:18change it to their new name which is what that means in German which is in a

0:50:23nutshell like saying that something is summarized right they give you a

0:50:28summarized version of a topic if you rewind and make them pick in a nutshell

0:50:33from the beginning instead of Kyrgyzstan how many more subscribers would they

0:50:40have and I bet it would be a less than 5% of fact that that's my guess I guess

0:50:46it does matter but is it the most important thing I think not if you are

0:50:52in the viral video business but if you're going to open say a pet shop in

0:50:58your local

0:50:58mall you can call it that that's not gonna do this not gonna do you any

0:51:03favors but those are just two very very different scenarios

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0:53:16of this great what is an ASL off video I'm glad you brought this up because

0:53:21this is the thing that I wished I had thought of a re-recording last time

0:53:26which i think is actually the better example of why there is so much more

0:53:32room for success on the internet now than there ever has been and that as the

0:53:37audience grows there are more ways to be successful though he has Mr videos are

0:53:45this is going to be so hard to explain how you seen one of these is love one

0:53:56its I really wanted you to explain it to me I wasn't sure if you were laughing

0:54:00because you knew it I was about to try to explain or you were just waiting for

0:54:04it was reading into reddit people just talking about tapping finger nails yeah

0:54:08ok so I put this thing and I'm trying to figure out how to get around here is

0:54:15that if you just see in ASMR video it will strike almost everybody as just

0:54:20really creepy or you be watching them you'll have the feeling almost of is

0:54:28this something indecent to some people like what's going on on the screen here

0:54:32I'm having a hard time understanding of you watchin ASMR video what you will see

0:54:37on the screen is someone usually talking in a low voice very often they're

0:54:46whispering into a microphone and they will be

0:54:51doing something else while they are talking they'll be cutting their hair or

0:54:57they'll be moving a paint brush across a piece of paper or they'll be putting the

0:55:04bunch of marbles from one jar into another jar you kind of think like

0:55:08watching a video of someone's kind of fetish or something like what is

0:55:12happening

0:55:13yeah that's what it feels like it is there somebody out there who has a

0:55:17marbles moving from one charge to another job like there's nothing

0:55:23indecent on the screen but there's just something about it that feels really

0:55:28weird like maybe I should backed out of this room really slowly and leave these

0:55:33people to whatever they're doing some of these videos have you know in the many

0:55:37multiple hundreds of thousands of views and so you're thinking okay right I'm

0:55:41not a crazy person we don't live in a society where lots and lots of people

0:55:45have some kind of fetish for paint brushes moving across paper while

0:55:49somebody's talking like this is not the world we live in and what's really

0:55:52happening here so the purpose of these videos is to invoke a response in

0:56:00somebody's brain based on a sound and so ASMR is this tournament stanford

0:56:08something I forget exactly what it is but it's a series of letters that used

0:56:13to describe a physical sensation that some people have in their brain when

0:56:18they hear particular sounds bill thomas sensory Meridian response there you go

0:56:24autonomous sensory Meridian response doesn't mean anything in mind and my

0:56:30understanding is that whole thing is just made up it's just it's just a made

0:56:33up thing to try to describe this strange sensation

0:56:36they could have made us something a little bit yeah with his make this

0:56:40helping the medical again to read and respond and who knows who knows but I

0:56:48first found these things

0:56:50years ago on some reddit thread where people were like what are some of the

0:56:54weirdest things that exist on youtube like 0 click like let me see what's

0:56:57what's on YouTube was like oh god there's a lot of just weird stuff

0:57:00down but this is the this is the intersection of weird but also very

0:57:07popular so was I was watching these videos in like this is just crazy town I

0:57:13don't understand any of this this is just bizarre however as I kept watching

0:57:18the videos what everybody says will happen is that if if you find the right

0:57:23one you will have this weird feeling in your brain and eventually through enough

0:57:28clicking around I came across one was like whoa what is this and I don't know

0:57:33how to describe it but it would just say it almost feels like someone stuck like

0:57:37a nine volt battery in the center of your brain and has activated some little

0:57:41part of your brain that you didn't know was there before this is with Manuel you

0:57:46can be done to me the next four hours to people move models around with

0:57:51paintbrushes

0:57:54now the thing is I feel relatively lucky because I would say that it was a kind

0:58:01of sensation I had never felt before it wasn't super pleasant it wasn't super

0:58:07unpleasant it was just different there was like ok this is an experience I

0:58:11haven't had before but some people are like ASMR junkies and descend describe

0:58:17the sensation is being very very nice and so they just watch these things over

0:58:21and over again and so they're trying to sound like a high yeah it makes me think

0:58:25of the choir heads in the room World Series right we're plugging a book like

0:58:29a wire into your brain and how to make you happy and oppressing the happy but

0:58:33in all day but this is a whole new genre of videos and apparently not everybody

0:58:40will have this handsome our response

0:58:42you know there there seems to be some doubt about how legitimate it is all I

0:58:46can say is that from my own personal experience I eventually found a couple

0:58:49of videos that did seem to trigger this the ones the ones that work for me used

0:58:533d audio where they're using audio thats that feels like it's going around your

0:58:57head anyway my big point about this is these are an example of a kind of thing

0:59:03where there are people who do ASMR videos and make a decent side income

0:59:09from them

0:59:09and this could never ever have existed before in the main world because you

0:59:16just can't aggregator people together like this without the internet and if

0:59:23you don't have people communicating you're never going to find find this out

0:59:28that this is a thing that exists in the population but exists perhaps in a very

0:59:31very distributed way and so it has a more videos to me are perfect example of

0:59:37the more people you gather in a single place the more opportunities there are

0:59:42to do all kinds of things that you as a single individual may never have heard

0:59:48about but that there is enough interests in the entire crowd and so if you're

0:59:55looking at you know the modern world with billions of people on the internet

0:59:59there are enough people on the internet now that you can get hundreds of

1:00:04thousands of people who are dedicated video watchers are you cooking around on

1:00:10your computer now mike i didnt moment ago and I realized I need to be able to

1:00:16listen to this just looking at someone is kind of weird kind of a bit scared so

1:00:21I don't know if I'm gonna watch any of these some worried that it will be the

1:00:26end of everything well this is a good example of where I was trying to say

1:00:31last time about how he will talk about production values what really matters is

1:00:35the production of what like what is that thing that people want and if you

1:00:39watching ASMR videos for the video you not getting it like the videos are often

1:00:45terrible terrible quality costs really suppose I actually no I never want to

1:00:52but there are going to be right now

1:00:54make a lot of thing if there aren't already ASMR podcasts I now know what

1:01:00what relation do for their next by guest if we're looking at just voices and

1:01:07stuff speaking you'd probably be a good candidate for something like that you

1:01:10have that voice gray well this is one of those things where it seems like you

1:01:14just need to find the right thing the triggers people and from trying to dig

1:01:18around in this little bit it seems like

1:01:22this stuff grew out of the old I forgot his name what's the what's the painter

1:01:27guy the happy little trees painter guy you've no idea whose time had no idea

1:01:32you are so young like Bob Ross we didn't have Bob Ross everybody knows Bob Ross

1:01:41his show seemed suspiciously popular for a guy who would just talk softly and

1:01:46paint on on screen but that a lot of people talk about how like Bob Ross was

1:01:50absolutely hypnotizing to them because the camera would pick up the paper

1:01:54sounds and he would always talk really softly but happy little trees and so Bob

1:01:59Ross might have been the first guy who was collecting ASMR junkies who just

1:02:02didn't know that there was a whole community of them because there was no

1:02:05internet for them to start talking about like anybody else feel like someone

1:02:09stuck a battery in their head when bob talks any paint on the paper

1:02:13me to meet you need the internet for that is why the Internet great yet there

1:02:17was something that Brady linked to recently on Twitter right and I didn't

1:02:24even know that this was the thing that was real which is an all find out put it

1:02:29off and put in the show so you can go look at it but the ability for people to

1:02:33be able to vibrate their own air drums I can do this

1:02:36ok right so I can make a sound in my eardrums I'm able to vibrate the sound

1:02:44inside and I always thought it was something everyone could do but it turns

1:02:49out that is not the case and it is basically impossible to describe to

1:02:53someone but there was this reddit thread talking about and I totally legal

1:02:59I'll have to check that out visiting I'm not aware of you know so I'll find all

1:03:03find this and I'll put it in the Shannons but I can do it I can make my

1:03:08eardrums library and it sounds like a rumbling sound like a drum roll like

1:03:14that that's what the internet connection with the really weird people in the

1:03:20world

1:03:21the ASM our videos are one example of you can still make it on the internet

1:03:25but in a in a very niche way but i wanna give a different example which i happen

1:03:32to find

1:03:33someone link to a video which mentions ASMR videos but talks about other things

1:03:40too and it's a YouTube video called for a huge YouTube channels anyone could

1:03:46have made an order did you happen to see this doesn't matter if you did not

1:03:52really interested in the video that he was talking about in this video but the

1:03:56guy who made this to me is actually a great example of someone who has started

1:04:00YouTube channel relatively recently he's called grade A under a is the name of

1:04:06the channel and he started his channel just about two years ago and has

1:04:12terrible terrible production values but nonetheless I ended up watching every

1:04:18one of his videos because I thought they were pretty funny videos and he's just

1:04:22complaining about stuff you know it's why I hate online shopping is talking

1:04:26about why he hit the Kardashians why he hate people who show up at his door but

1:04:30the the videos are terrible production quality like he's using probably like a

1:04:35Logitech headsets and their animated but like animated in gigantic quotation

1:04:41marks like they're barely animated than just the most basic of drawings but at

1:04:45this stage he has gathered about ninety thousand subscribers and five million

1:04:51views and this to me I don't know anything about this person I don't know

1:04:54who's behind this but this to me looks like someone who is right on the edge of

1:04:59being able to do this professionally and i think is another good example of the

1:05:06production values don't really matter as much as people think they do hear

1:05:10someone who was relatively new and is climbing the ranks because they make

1:05:14stuff that is enjoyable to watch even if the production quality is not super high

1:05:20so great a underage making some random funny videos on the internet you can

1:05:24still make it people start to channel today this episode of cortex is also

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1:07:41but it beautiful

1:07:43last week there was something that I mentioned I want to bring up with you

1:07:46which is about the UK video was your first video and it was an immediate

1:07:52success I assume

1:07:54so I want to understand a little bit about how this happened because I think

1:07:59it's interesting to see this because you went from nowhere having successful

1:08:02video and then having a YouTube channel which which career around it and it's

1:08:08also interesting because you know the production values aren't as good in that

1:08:11videos they are later but still managed to be successful

1:08:15you know we spoke about it before even like a lot of the personality that you

1:08:20have is not in this video

1:08:21write something that developed over time so you're successful now but it seemed

1:08:25to be successful then so how did it how did this happen when you are creating

1:08:31the video initially did you expect it to be successful

1:08:39why did you do it yeah so that's the story on this now so I want to preface

1:08:46this with a cracked podcasts that they did a while back which i think was a

1:08:52really good one which was something about is called something like origin

1:08:56stories and it talks about how with people in the public eye

1:09:04who have become successful in any way we as a society tend to like to tell the

1:09:11same kind of story over and over again about how they became successful and

1:09:18they go through a bunch of examples of here's the story that you think about

1:09:21how Prince the singer became successful and then i care is his actual life and

1:09:27here's how Michael Jordan became successful and here's his actual life

1:09:30and that the one example that they use that michael Jordan likes to tell some

1:09:35story about how he was he was cut from the varsity high school basketball team

1:09:40and it gives the impression I go he overcame this tremendous struggle and

1:09:46that that's not even remotely true and in a similar thing with prints that the

1:09:49the notion that people have a princess career is that he wasn't ignored talent

1:09:53but that's not actually the truth if you go around I feel there's a certain kind

1:10:00of origin story for some YouTube channels where they want to talk about

1:10:04how 0

1:10:06I just made a video for fun and it became hugely successful and I didn't

1:10:10have any expectations and I just put it up on the internet just for my friends

1:10:14to watch it became hugely popular now

1:10:17doubtless that has happened sometimes but I think that's the kind of story

1:10:22that's very easy to fall into telling and my own origin story is not like that

1:10:31at all but there's a way in which you can feel like oh people want to hear

1:10:34that you just put it up and it became popular and you didn't have any

1:10:40expectations of that but but my story of that is a little bit harder to hear

1:10:44because it was fairly calculated I put that video up with the expectation that

1:10:51it was going to go viral and I would have been surprised if it didn't this is

1:10:56what I wanna hear as I see him actually people really want to hear this because

1:11:01if you if this is the type of thing you wanna do you need to know that it's

1:11:05possible to planet because otherwise leaving things to lock and serendipity

1:11:11is not a way to try and start career right is not how this stuff works yeah

1:11:17it's a charming story that is very tempting to tell because it's what

1:11:22people want to hear because then they also feel like I can be just minding my

1:11:26own business and become very popular through accident and luck with that I

1:11:32don't think that's really that really happens very much so if you allow me

1:11:35just a very quick digression but when I started casting it really was just a fun

1:11:40little thing I did with my friend didn't expect anything but soon after I started

1:11:45making calculated decisions so i didnt start in the idea that this is what I'm

1:11:51gonna do but when I realized it was something that I liked the idea of being

1:11:54able to do this for a living right that this could be my job I started making

1:11:59decisions about people to work with him relationships to build who said that

1:12:03there was calculation in it but they didn't necessarily staff to me that way

1:12:07but my start wasn't monumental in any way that's a different thing with viral

1:12:12videos in the way that works is that if you if you pull things off it can be

1:12:16quite big very fast but yet still

1:12:19still can be a calculated thing and I'm just under suspicious when I hear people

1:12:23say oh I have this massive business now it all just it all just happened you

1:12:28know just sort of by accident the beginning I think it really give your

1:12:31putting something up on the internet I always want to go back and see like did

1:12:35you promote its you know right from the start I'm gonna bet you did and then

1:12:39that's it that's not very much like oh it just happened I just did it for my

1:12:43friends but yes anyway the short version of this is that at the time I was trying

1:12:48a few other side projects to become self-employed and I was thinking that I

1:12:56needed to attract more attention to the work that I was doing so one of the

1:13:01things that I was doing at the time was I was running a kind of time management

1:13:05consultancy on the side so I had some clients and I was doing some advice on

1:13:10time management and improving their workflows things like that and I was

1:13:14like ok great I'm making money from here they don't quite have enough clients to

1:13:19turn this into a full time thing with the security that I want to what I need

1:13:23a more clients and one way to get more clients might be to have more attention

1:13:28in some way how is it that I can do and the thing that I mention one of my

1:13:33videos did happen which is I came across one morning this milk container in my

1:13:39local supermarket that had a thing about Jersey cows on it with the UK flag was

1:13:44all confused I did go home and I looked it up and try to figure out how was

1:13:48Jersey related to the UK and this is exactly the kind of thing that quite

1:13:53naturally my brain just loves who how does a little puzzle fit together what

1:13:57is the relationship here and I was looking through all of this and I

1:13:59thought oh boy this is great and I was thinking that this could turn into a

1:14:06good presentation which then at some point I thought oh this could turn into

1:14:10a video that I could make and I bet that this would be pretty popular on the

1:14:16internet and before I actually even made the video I did look around and see has

1:14:22anybody on YouTube made a video talking about the difference between the United

1:14:27Kingdom Great Britain and England and the answer was yes there were already

1:14:32videos before

1:14:33for I made mine that were on this same topic but I looked at them and I thought

1:14:38I could do it better than these I don't think any of these are as good as the

1:14:43one that I could make it so I'm going to make this and i ended up to this day I

1:14:49wish I still had records of exactly how long it took me but I can say that I was

1:14:53working on this video over the course of several months like it took a long time

1:14:57to make because it's the first one and you have to do everything for the first

1:15:00time in and make all the dumb mistakes are going to make for the first time and

1:15:03also do things you never need to do again like set up your YouTube channel

1:15:07exactly are you doing all the one-time infrastructure setup stuff so it just it

1:15:13took forever and I have many memories of being very cold on a train and working

1:15:18on my laptop on the way into work in and try to put together a whole bunch of

1:15:21stuff and blah blah blah but it took it took a long time to make but one of the

1:15:25reasons why I was really invested in making this video was I was very

1:15:30confident that this was exactly the kind of thing that could go viral on the

1:15:34internet and my idea was if I make this viral thing it just gets my name out

1:15:41into the world people know that I exist as a person and this is one of the

1:15:45reasons why if you look at some of my older videos on my YouTube channel like

1:15:48I have stuff up about time management because that was one of my side projects

1:15:52there so I was almost thinking of this UK video as like a loss leader I can put

1:15:58a lot of work into this if it becomes very popular than maybe some of the

1:16:05people who watch this video will find some of the other project that I'm

1:16:09working on and get interested in those because those other projects are my

1:16:13actual moneymakers that was the reasoning behind this is to get them in

1:16:18the door

1:16:18that's exactly right exactly right it was it was to just make people aware of

1:16:24a person with a YouTube channel and I have this one UK video that I have made

1:16:29and you can see that it's interesting and get people in the door but maybe

1:16:32people would look around and see how he's put together some stuff on time

1:16:36management like this guy seems to know what he's talking about let me

1:16:38investigate further

1:16:40so that's what happened and I put it up online

1:16:43the thing that is is more like the classic story though

1:16:47is that I had an idea that it could be successful but I didn't have any frame

1:16:52of reference for what that success would look like so I didn't have any at any

1:16:57expectation of my mind oh this needs to hit a hundred thousand views or it'll be

1:17:01a total failure I that is the part where I had no idea what it looked like

1:17:07because I was just so unfamiliar with the YouTube world and I remember just

1:17:11freaking out every time it passed another milestone of holy crap I can't

1:17:17believe as a hundred thousand views holy crap there's two hundred thousand views

1:17:20and so on right up until a million where I almost fainted so they this is

1:17:24unbelievable I would never have guessed a million views but it's more that I

1:17:29just had no real expectation of what success will look like when it does

1:17:34million people come from I can attribute this success largely to posting the

1:17:40video on the United Kingdom section on reddit

1:17:45so I made a post which had a title something like hey er United Kingdom

1:17:50I've made a video explaining your country what you think and I posted that

1:17:54and it went right to the top of the United Kingdom section and that is

1:18:00entirely what snowballed everything else that's cute I'll get it it's a title

1:18:07that is telling people that I have made something about them I'm outsider and

1:18:13I'm trying to explain your thing how well do you think I did that's why I

1:18:18went with that title I think it's inviting so people click on it and they

1:18:22see if the video is is any good and you can see in that old threaten me that

1:18:25still up on reddit

1:18:27everybody tells me all the dumb things I did wrong and I'm trying to collect all

1:18:31the corrections know right from the start if we go but nonetheless people

1:18:34did like it and so they shared it and that's how the viral world works is

1:18:39people see something they like and it just spreads and it's this amazing

1:18:43snowball effect as this relates to people who are trying to do stuff like

1:18:48this and now I think people underestimate how much places like

1:18:55credits and link blogs are

1:19:00desirous of good content to link to a post read it is a machine that needs to

1:19:09eat delicious delicious viral videos all day every day if you can make something

1:19:15that is good there are lots and lots of places out there that are just looking

1:19:21for good stuff to post every day and they constantly need new things so if

1:19:27you can get the quality of what you're producing above a certain bar there are

1:19:32lots of people who just one that stuff who need it for their own livings to

1:19:38post on their own websites to say oh I found a funny video today click here to

1:19:42go check it out

1:19:43there's a whole world out there that needs content to survive and so that

1:19:50that's partly how this business works as I I can make videos and and people like

1:19:54them and read it is a machine that constantly needs new stuff and people go

1:19:58to read it to find new stuff and so new stuff that's good

1:20:02tends to rise to the top and I've been lucky so far that people think on reddit

1:20:06that my stuff is good but if I make a crappy video like it's gonna get

1:20:09downvoted to help the cause I'm so he's competing with everything else

1:20:14videos always they stand on their own in in these kinds of systems how quickly to

1:20:20get to a million as I seem to get picked up by sites I see is what it ended up

1:20:26getting it ended up getting posted just about everywhere everywhere that I knew

1:20:30of that I would hope would pose to did post it so I think you know at the time

1:20:34it was on Digg the who's who of important websites always rotate over

1:20:39time but I remember thinking I just about everywhere that I could have hoped

1:20:43would post it did post it kind of like what happened to lose the city has

1:20:47recently right

1:20:48yeah for some reason that one got posted everywhere it resonated that was a bit

1:20:53of a surprise to me but that one down I thought this was just for the nerds and

1:20:57that was it was one of those cases where I i vastly got it wrong about about how

1:21:02video do analytics here I'm gonna get me be

1:21:08three months later four months later it was at a million but I'm having a hard

1:21:12time getting from the graph maybe I may be off by that

1:21:15so this obviously changed your opinion at some point

1:21:21well this is the thing because I wasn't aiming for YouTube I was remarkably Fick

1:21:28about the success I was so slow on the uptake maybe this is the thing which

1:21:35looking back on my old emails or notes from the time or projects the time it is

1:21:39it's amazing to me now how long it took me to figure out dude this is the thing

1:21:47you've been you've been trying a whole bunch of side projects maybe the thing

1:21:51that you're doing that consistently getting videos in hundreds of thousands

1:21:54of views that might be the thing that people want but I was for quite a while

1:21:59still making these videos and thinking that I was going to divert his attention

1:22:05into other projects of some kind and there's a few cases where think even on

1:22:12the old daylight savings time video which is way way after this UK video

1:22:17there's some reference to like time management and another video that still

1:22:21a time management kind of wine I think that's the final time when I after that

1:22:25I've I realize that wait a minute no YouTube is the thing you wouldn't give

1:22:29up I think it was really just that because because I was so unaware of

1:22:34YouTube as a career

1:22:35it wasn't crossing my mind and it was also in no small part that even though

1:22:41the view numbers were huge in many ways YouTube didn't see seem that different

1:22:47from a lot of the stuff that I had done on the side which had generated income

1:22:51generating income from a bunch of projects over the years but never enough

1:22:57to be full time and so YouTube seems like another one of these things because

1:23:01as you now know since we have cortex on YouTube the ad rates are not very good

1:23:08and so even if you only bad as I'm absolutely sure that I was earning much

1:23:15much more money from my time manage

1:23:17clients on the side that I was from the YouTube videos even for quite a while so

1:23:21on the pie chart of income YouTube still seem quite small and that in no in no

1:23:26small part probably contributed to my slow uptake but it is really funny to me

1:23:31now looking back on it and really like you idiot like this was the thing you

1:23:35know and it it took it took me maybe eight months to realize it but yeah I

1:23:41kept making a few more videos

1:23:43somewhat the somewhat just luckily for me a couple of things happened where I

1:23:50got into an argument with a coworker about the royal family and ended up

1:23:53making the royal family video about that was my next one and then the real thing

1:23:59that put me over the edge

1:24:00was the United Kingdom was having its referendum about changing the voting

1:24:04system back in 2011 if I remember correctly and I had out talked all of my

1:24:15coworkers about that I ran out their interest on that topic as I could talk

1:24:21about that for ever and other people had a limited amount of interest that they

1:24:27could have in that topic and I burned through all of the interest

1:24:31available to me from every human who was alive and felt but I still want to talk

1:24:35about this have you heard the news have you heard the news about different

1:24:42voting systems yes I made those videos and it was a similar thing I like I'm

1:24:46really interested in this topic I think I can do it really well I've made a few

1:24:51other videos that are generating a lot of attention this now fits into a

1:24:56perfect project to work on because again still may be a little divert attention

1:24:59to other things and so that's why I made those first few videos so there were a

1:25:05series of coincidences that had me make more videos and I might have otherwise

1:25:09made right at the start but then it seemed like ok well now I have a thing

1:25:13that's generating a lot of attention

1:25:15have done it four times consistently let me keep cranking this we land and see

1:25:20what happens and you know a career is what happened I great many roundup today

1:25:24with a couple of questions for a couple of quick ones I like china wants to know

1:25:29to use Alfred 0 the outbreak doubt I'll fred is like it's like an application

1:25:34that you can invoke on your Mac sorry keyboard shortcut which allows you to

1:25:38type into a text field to launch a website scripts and all kinds of stuff

1:25:43like that I think for the past many years I have done switches between using

1:25:52Alfred and using Quiksilver and I just go through this cycle where I will use

1:26:00Alfred for many months and then I start to feel you know maybe outfit is just

1:26:05not quite powerful enough for the things that I want to do and so then I'll

1:26:10switch over to Quicksilver and I will use Quiksilver for many months and then

1:26:13I feel like you know what maybe Quiksilver is just a little too

1:26:16complicated for what I really need it's a little too heavy weight and I switch

1:26:19back to Alfred and then the cycle repeats itself so I definitely

1:26:24definitely require an app launcher which is better than the built-in spotlight

1:26:30search because I always open apps and files by doing command space and

1:26:36bringing up either Alfred or spotlight and typing the first couple of letters

1:26:39of the Apple the file that I wanted person return I could not imagine using

1:26:43a computer in any other way

1:26:46yes if something happens and how far it is an open I just don't know what to do

1:26:52what He gotta gotta go to the Applications folder and click on an icon

1:26:58barbaric barbaric and not doing that now president Alfred Alfred and/or spotlight

1:27:06or should say Alfred and/or Quiksilver just dramatically reduce the I have

1:27:14thought of a thing and it is on the screen time of a computer it makes it

1:27:19just almost like a reflex to open almost any file or almost any application that

1:27:23you use on a regular basis they are just mandatory as far as I'm concerned on the

1:27:28computer to use them I use a friend of a friend I use it just to launch

1:27:33applications mainly by pay for their power pack stuff because I really like

1:27:38having a clipboard manager just in case I accidentally

1:27:42lose something that copied never gotten into the clipboard manager thing which I

1:27:48never use it except for like every six months as a security blanket

1:27:54get something through a copy and paste to go all I use it for

1:27:59but the facts because it's there it's nice because the times where the book

1:28:03before I started using it so what do you do you're out of luck right but this is

1:28:08there in case I ever need i think is one day like I bought the power pack because

1:28:12I made this mistake and it's going to take me a ton of work to fix so like any

1:28:19to stop this from happening again so you are in Alfred Mann plus I mean you know

1:28:24in my head is very nice how could you how could you not want that guy called

1:28:30out for it it is very nice I will say if anybody users Quiksilver my recommended

1:28:36interface is the bezel interface which dramatically this is what makes

1:28:42Quiksilver different from Alfred to me is that Alfred is almost very word base

1:28:48that you type a few letters and it gives you a list of things and it's written

1:28:51out but if you use Quiksilver and you change it to the bezel you really just

1:28:56manipulating gigantic icons on the screen it reduces the number of words

1:29:01that you look at when you're searching for something and I really like that so

1:29:04that's my recommendation if you're going to try and Quicksilver use the bezel as

1:29:08their ultimate interface and Chris wanted to know if you have to cut one

1:29:13iOS device from your life and please go with me here you had to do it

1:29:20which one I S device I mean I guess i'd get rid of my oldest iPad is what I do

1:29:26that then my whole life would still be just fine

1:29:28ok an entire class so you gotta get rid of the iPad you go to get rid of the

1:29:33iPhone have to get rid of it with the watch runs iOS right so we can watch it

1:29:41runs watch OS

1:29:42no i think is built on an open but I was also built on OSX 0

1:29:48I feel like you lead the discussion to the point we are able to say that I

1:29:54would never do such a thing I why would I ever lead the discussion please don't

1:30:01please don't you dare not gonna lie about the file a complaint in nothing

1:30:08you can do about it

1:30:10iOS device class from your life which one would it be so I have to pick

1:30:16between iPhone and iPad that's what's happening here

1:30:19ok so right now this is actually is the tricky decision because he would be my

1:30:27strategy we're recording this just shortly before we're hoping there may be

1:30:30new iPad announcements because I'm not a big fan of the iPad Mini is one of my

1:30:37least favorites Apple devices as it currently stands but I'm willing to bet

1:30:41that Apple is going to be coming out shortly with thinner lighter iPad Mini

1:30:46and if I had to get rid of one class of iDevice what I would do is i would get

1:30:54rid of my i phone dropped down to an iPad Mini that I could keep in the cargo

1:31:02pants pocket on my pants I would go to a tailor perhaps and make sure that every

1:31:09pair of pants that I have trousers for you mike has the cargo pocket on the

1:31:14side that could fit the iPad Mini and that's what I would do if I had to get

1:31:18rid of get rid of one are you laughing at the measured you have like these just

1:31:25regular trousers that have this huge flapping pocket on the side of them

1:31:29ready for big guy right that there is no you couldn't just hide that on your

1:31:38person who is saying I'm not saying it's hidden but I have have an old pair of

1:31:42cargo pants would you do have a pocket that's just big enough for the iPad Mini

1:31:46and I walked around sometimes with that when I first got the iPad Mini to see

1:31:50let go is a thing that I can just take out with me back when I had a tiny phone

1:31:53and the answer was like now

1:31:55really super greatly but if it was slightly thinner slightly lighter I

1:32:00would definitely rather have the iPad Mini cuz I do so much work on an iPad I

1:32:05like the bigger screen of an iPad and the phone part of the iPhone is the

1:32:09least relevant part to me at all I just care that I have a persistent data

1:32:12connection in fact that would be a feature not a bug if I could no longer

1:32:16receive phone calls because I hate phone calls and everybody I know who would

1:32:20ever have to call me you know what you can you can FaceTime audio me instead

1:32:23people so that's what I would do

1:32:26iPad Mini if I had to go down to just 1 keep it on me all the time I would ask

1:32:30you might but it's not even a question because you don't even like iPads no

1:32:34change your iPhone so I love my iPad but not as much as your iPhone right exactly

1:32:42as I could just not used like a lot of stuff and when I'm home now it's like my

1:32:48favorite computer to use but I could just use my Mac and then when I'm out

1:32:52and about I don't want to be carrying around an iPad Mini and a huge just

1:32:57pocket now you get a satchel for your iPad Aaron carry around all the time

1:33:01that's perfect I'll do that maybe I'll just wait until they bring out like the

1:33:0820 inch iPad around a little cause something behind ya in this theoretical

1:33:14scenario you're only allowed one iOS device yeah don't forget to buy t-shirts

1:33:19we are off here flying soon right on see you next Wednesday next Wednesday so am

1:33:31I gonna be recording with you and hipster land next time what's happening

1:33:34you know I will be incredibly jet lagged home I get home the day before we report

1:33:39next ok ok but so you won't be important then no people exactly right but yes so

1:33:50you enjoy your trip to Portland thank you will speak to you next on the other

1:33:55side of that and for listeners last opportunity to go by agreement t-shirt