Cortex

Cortex 11: 0% Entertaining

 

  there are cortex teachers there are now that we can to finish the first 10 we [TS]

  are marking it with a with a t-shirt design and we are doing something called [TS]

  T sprain which I know you've never done before so I will explain it to you gray [TS]

  in an effort to also explained it to Rd listeners yes thank you because I know [TS]

  this is a thing that you have done with several of your really shows yeah and I [TS]

  am unfamiliar with this at all so I do need this explained to me so he sprained [TS]

  is basically like crowdfunding [TS]

  matesa so we set a goal and we set like forced to sell 75 shirts as a minimum [TS]

  but I just because that's where the make sense but they will actually print as [TS]

  long as there's a profit it's kind of a weird thing and we have two different [TS]

  variants of shoes for men and women we have a gray shirt and a blue shirt we [TS]

  have our little monkey brain guy on who I would like to give a name to we can we [TS]

  can table that discussion for another time we went back and forth a couple [TS]

  times and the designer that you work with came up with it I thought was [TS]

  something very cute for this run of shirts which yes is half half of it is [TS]

  the cortex bringing logo but the bottom half of it is a little monkey head which [TS]

  is the thing that we have we have mentioned before about trying to working [TS]

  with your self is in some sense trying to work with the monkey that is inside [TS]

  your own brain so that idea behind this t-shirt for season one and I like it I [TS]

  think it looks great so we have a little monkey brain and then on the back to [TS]

  tisha we have decoding of the redundant t-shirt so people know that this is in [TS]

  fact a redundant Isha maybe you could buy more than once you have redundant [TS]

  redundant Isha [TS]

  so there there and what will happen is once the end of the campaign has done so [TS]

  it's two weeks from the day that we released this episode so the campaign [TS]

  will end on the 11th of September so you have until the 11th of September to buy [TS]

  a shirt and wants its once the campaign is over this run of t-shirts will be [TS]

  done and so basically what we may do we may bring this design back in the future [TS]

  we may not we're just seeing how interested people are in the show [TS]

  and we can work out where to go from there but if you want one you want to go [TS]

  to tease bring dot com slash context and by one or two or you can buy many many [TS]

  redundant t-shirts for you to have I'm probably gonna buy like three or four of [TS]

  them excellent and the two colors so I consider the grain won the croatia the [TS]

  blue on the mic sure is that what it is that's how I think of this yeah ok the [TS]

  blue one of the mic addition because I I wanted it to be a color because I have [TS]

  way too many gray and black t-shirts you can never have too many black t-shirt [TS]

  this is why I knew we had to have a great version cuz I wanted a color [TS]

  version but I knew that you wouldn't allowed only to be just want color so [TS]

  that's why that's just the blue is the one from Mike and the gray is the one [TS]

  for me because I will definitely be getting the great one you want even [TS]

  blood by one of the blue ones but that's the one for you I'm gonna buy them both [TS]

  but I don't have any tshirts in any color except black and very dark grey [TS]

  Justin why would I have other ones then you just get into a problem of having to [TS]

  match your wardrobe in the morning [TS]

  not interested cortex is also now on YouTube [TS]

  can you explain this to me I'm so confused as even have a URL I don't [TS]

  understand how it works I don't even know if it has a URL right now maybe [TS]

  this is okay let's look back a force for good to the URL thing which I can [TS]

  complain about in a moment but I will have to explain this to you because they [TS]

  also have to try to figure it out for me as well but I I know that there is some [TS]

  audience of people who for whatever reason likes to listen to podcasts on [TS]

  YouTube perhaps they're just trying to consolidate all of their media [TS]

  consumption in one place so on hello Internet we've had hello Internet [TS]

  podcast on YouTube for a while now and I know I hear from people who complain [TS]

  that I'm too far behind on the shows that they prefer to listen to it that [TS]

  way so we make it available there and so i thought well why don't we set that up [TS]

  the cortex as well in case people are interested so some people do like to [TS]

  listen on YouTube and so we are going to put it there for them [TS]

  and we were just arranging the specifics of that this morning finalizing things [TS]

  it has been a very long time since I set up a brand new one connected to anything [TS]

  YouTube channel and clothes YouTube just changes things so often and they've [TS]

  they've gone through a Google+ integration stroke how this integration [TS]

  process it's just so confusing setting up a new YouTube channel even for [TS]

  someone who is ostensibly a professional youtuber so I was trying to figure [TS]

  things like how do I get a designated URL and the answer was not easily when [TS]

  you're setting up something that's new but we will have the link in the show [TS]

  notes maybe there will be there won't be a real URL by the time this goes up but [TS]

  there will be a place that you can listen to cortex on youtube if you so [TS]

  desire [TS]

  I guess there will be a URL but it would be horrible to read yet this seems to be [TS]

  the way companies like Facebook and Google are doing things sometimes where [TS]

  maybe they want to get out of the equivalent of domain names squatting [TS]

  where people are just trying to grab URLs and instead just trying to make [TS]

  everybody search for everything so if you go to youtube and search for cortex [TS]

  I'm sure you'll find it [TS]

  the funny thing about talking about this is the people that need it the one here [TS]

  it was realizing that explaining it wasn't tryna figure out who is going to [TS]

  be the person who receives this message when they need to because I'm also going [TS]

  to be handing this entirely over two years I don't know what the schedule of [TS]

  the shows on YouTube is going to be I'm things up and then I am washing my hands [TS]

  of of the entirety of it and leaving it in your very capable hands with your [TS]

  gigantic relay company to deal with these things but yes I'm trying to [TS]

  figure out who is who is going to be the person who hears this message right now [TS]

  is the person who's listening to podcast player but would vastly prefer to listen [TS]

  on YouTube instead but also doesn't mind going back right now and listening to [TS]

  the older episodes I guess that is the target audience for this we will see I [TS]

  expect that audiences huge many multiples of our actual business right [TS]

  now you're back home and therefore back to work I assume or have you are you [TS]

  still on the whole [TS]

  and left style like what's happening over there no no no more aloha spirit [TS]

  for me thank you I got back into London about a week ago now and so as always [TS]

  having fun [TS]

  first few days dealing with jetlag and now I am trying to ease myself back into [TS]

  a regular working schedule because it has been quite a long time since I've [TS]

  had a regular working schedule this summer vacation ended up being much [TS]

  longer than I was originally expecting it was going to be and yeah so now I'm [TS]

  just trying to be jetlagged myself and work myself back into a normal getting [TS]

  up early schedule which makes me a much happier monkey when I mean it even [TS]

  though it can be a little bit difficult to actually wrench yourself back into [TS]

  that when you haven't done it for a while I can attest to the fact that [TS]

  you're back into work in churchill's mean you've got more done this morning I [TS]

  think the last three weeks combined oh yeah we've been very productive today [TS]

  yes this morning was your text I'm in no small part because I was lightly [TS]

  avoiding getting back into writing time which is way harder still working until [TS]

  you doing exactly this is the thing with cortex was all I have a list a list of [TS]

  very clear very discrete items each of which can be ticked off an accomplished [TS]

  and you know what the way harder is the thing that I've been sort of trying to [TS]

  do with the last day and a half which is arranged my youtube uploads schedule for [TS]

  the next several months and then once that is actually done start writing the [TS]

  next video which is very very hard to do I think this is probably the longest [TS]

  time I have gone without writing since ironically maybe the very moment when I [TS]

  first started you to professionally a different story but yet for the duration [TS]

  of my vacation I was still working on podcast stuff but I didn't have didn't [TS]

  have time to work on podcast up and writing stuff so it's been a big break [TS]

  and I need to get back into that because again [TS]

  ostensibly I'm a professional youtuber though it's now feeling like it's been [TS]

  quite a while since I uploaded a video [TS]

  how do you feel about how unusual Jul 28 [TS]

  well you're beating me with this question because you know you know full [TS]

  well that we [TS]

  arrange it was going to be every two weeks and we set things up and then [TS]

  yesterday I made you change absolutely everything around our new schedule [TS]

  lasted 30 episodes theoretical schedule this is going to be the only episode [TS]

  that you're listening to right now that is on that schedule I realize now we've [TS]

  changes to every other Monday is that right I don't even know well this [TS]

  episode will come out on Friday and then the next episode will come out not the [TS]

  following monday the Monday after and then every Monday every other to know [TS]

  every two weeks on a new note I tell you what just wait and see the mission now [TS]

  you have finally you have finally come around to my policy on uploading things [TS]

  to the internet which is you upload them when they're ready and you don't have to [TS]

  worry about a schedule know there definitely is when I'm just finding it [TS]

  too hard to explain I just think you shouldn't you shouldn't worry about the [TS]

  schedule you're making your own problems here buddy as far as I'm concerned that [TS]

  I bought Wacom tablet oh did you did I did and I've played around a little bit [TS]

  it is very weird very weird I did the things you suggested with the pen [TS]

  setting so instead of feeling like a mouse way you can kind of accelerator [TS]

  and the point is like Matt 121 with the monitor so if I put my want my mouse [TS]

  pointer to be in the top left I have to put the panel that left right and there [TS]

  are a couple of things that I find weird like you hovering over right and down [TS]

  and it's taking some getting used to I could see how if I give my time to get [TS]

  myself to try to get the hang of it could be a good tool for editing I feel [TS]

  like it's kind of natural and unnatural the same time which is kind of [TS]

  interesting yeah it it takes a while to get used to a pen tablet there's nobody [TS]

  who switches over to a pen tablet and pen mode and immediately says oh wow [TS]

  this this feels naturally much better you have to use it for a while [TS]

  to get used to it but I feel like how I wish I had more buttons on the pen that [TS]

  depends on which model you have gotten but I i have one that has two [TS]

  programmable buttons on it and I don't know what you have I have to ok yeah [TS]

  he's outside by 100 buttons on your pen is that what you want I like 5 I'm not [TS]

  quite sure how that would work actually holding it would be a nightmare I think [TS]

  that's why they don't put five on there but I bought a new mouse oh did you how [TS]

  interesting yeah and I think the mouse is gonna wind what did you buy the [TS]

  Logitech MX master ok Mike you're not gonna believe this my hand right now is [TS]

  resting on a Logitech MX master mouse is an incredible I just got it this morning [TS]

  actually I don't know how I don't know how incredible it is what did you buy it [TS]

  I guess I came up in one of my recommended YouTube videos was and KB [TS]

  HTTP video there we go I hope the Logitech is giving mkay PHD's in [TS]

  kickbacks because I have been in the market for a long time for a real [TS]

  professional mouse I never quite shiny thing that I like the look of and I [TS]

  thought oh that looked very good and his review really sold it for me so I [TS]

  thought I would like to try it and it just arrived this morning it's been on [TS]

  my desk for maybe two or three hours so I can't really review it adequately but [TS]

  great minds think alike I guess is the lesson from this you need to download [TS]

  the Logitech options of where Mike do you think I would buy a mouse a piece of [TS]

  hardware and not immediately dive into the configuration software are you crazy [TS]

  person I've already tried to configure it in a whole bunch of different ways to [TS]

  see how this is gonna work I couldn't find the software that was my main [TS]

  problem took me a long time but Logitech's websites in mind [TS]

  why I have this mouse in such a glorious way gary is making me so happy I can [TS]

  move between spaces and stuff like that I have configured the buttons to where I [TS]

  can basically do about about three-quarters of all of the things that [TS]

  I do in logic with just the Mount Snow like I've set it up so one of the [TS]

  buttons is play balls are set one of the buttons as modifier key so I can click [TS]

  that to use different tools I have set the outset like a deli key so i cant [TS]

  delete stuff oh and I also have I can click down on the the beer the button [TS]

  that would usually changed the mouse scroll thing to evil Rachel all be [TS]

  smooth yeah I have that bond oppressed on that but I can zoom in and out on the [TS]

  way forms did you do that with the gesture so that you press and hold the [TS]

  mount up and down in his room and is that what you doing yeah not only did we [TS]

  get the same out but we have chosen the same very particular configuration of [TS]

  one of the options of the mouse because I was trying to figure out as well I [TS]

  want the scroll wheel to zoom in and out when I mean something like logical final [TS]

  cut but I don't think that's possible to do and so I was trying to figure out how [TS]

  to change it but yes for anybody who's listening this this mouse is very cool [TS]

  looking and it has a lot of buttons but more importantly it has one of the [TS]

  things that really sold me was in addition to the vertical scrollbar there [TS]

  is a horizontal scroll bar or a horizontal scroll wheel I really should [TS]

  say that underneath your time and if like Mike and I he work with audio one [TS]

  of the biggest names in the ass dealing with logic is the horizontal movement of [TS]

  going back and forth that is the thing that always kills me is going back and [TS]

  forth and so when I was watching and keep each user review and he said [TS]

  there's a horizontal scroll wheel it was like Soul this is not a cheap mouse like [TS]

  this is like an 80 pound miles it is is expensive but it also owns the other [TS]

  thing that to me was the big selling feature was when I went to look at on [TS]

  the website just to be sure they did mention that they have some kind of [TS]

  special leader in the bottom which can be used on glass and reflective surfaces [TS]

  and that was important to me because the desk and I'm sitting out while while the [TS]

  top is not glass the desk is black and it has a very reflective surface to it [TS]

  and almost every other mouse I have ever used is just worthless on that surface [TS]

  and so I have often found myself in the position of using my tablet as a mouse [TS]

  pad for whatever mousehunt you just something so let me either grab the [TS]

  Wacom tablet or oh there's an iPad handy right I need something as a mouse pad [TS]

  because I can't find a mouse pad that would stick to the surface that wasn't [TS]

  discussing anyway this mouse from Logitech super delivers I like the [TS]

  horizontal scroll wheel so far and I can use it on a black shiny reflective [TS]

  surface so I'm I'm definitely going to give it a try I will still for the [TS]

  listeners I will still be using the Wacom tablet a lot because I regularly [TS]

  switch input devices because of RSI concerns so I always rotate out a mouse [TS]

  and a pen tablet and a trackball every once in a while just to keep things [TS]

  different and I found out that really helps minimize RSI so I blame for the [TS]

  longest time I haven't had a good mouse in that rotation and I think this one [TS]

  looks pretty promising so far yeah I can't I can't speak highly enough about [TS]

  it to how long have you been using it for three or four days but I have maybe [TS]

  racked up about seven hours and logic over that period [TS]

  so I'm using it a lot of that stuff and I really liked it and I've gotta get to [TS]

  the point of oblivion and a very happy with the Supt I have and this is it [TS]

  really is just excellent and very happy but yeah mkay Bhd is doing a good job [TS]

  for Logitech [TS]

  this episode of cortex is brought to you by text expander from small if you're [TS]

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  types of people but requires specific information may be that person's name or [TS]

  maybe you want to choose from a couple of different replies you can set this up [TS]

  so you end up hitting a couple of keystrokes you type in their name and [TS]

  then you can choose maybe option ab&c from dropdownlist to fill in that email [TS]

  super super fast you can see all of your text expander snippets amongst multiple [TS]

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  and snippets inside of smiles iOS app or enable Texas banner in the 60 plus Absa [TS]

  in the store that have integrated snippets like fantastical to draft law [TS]

  center pro editorial and many more or you can enable the iOS custom keyboard [TS]

  becomes a Texas fan of iOS see you can use your snippets in absolutely any [TS]

  texts modifier for the Mac also as support for JavaScript which also works [TS]

  of in Texas founded Touch 4 iPad and iPhone Texas band is one of the first I [TS]

  install all of my devices I am totally lost relying on Texas bandit to help me [TS]

  save time is massively important helping me get my work done my Mac those broken [TS]

  without texts panda is like I'm typing characters and the things I'm expecting [TS]

  just don't appear I love it and cannot recommend it highly enough texts about [TS]

  25 cost 4495 us' [TS]

  upgrades available for 1995 for existing users and it's free to anyone who [TS]

  purchased texts bad on or after January 1st 2015 you can find out more about [TS]

  Texas modified by using small software dot com slash cortex please note that [TS]

  Texas had a five requires yosemite and texts found a file is available in the [TS]

  App Store for iPhone and iPad thank you so much to smile for their support at [TS]

  this show so I wanted to follow up on mind maps because I have a couple of [TS]

  Corrections any to make [TS]

  yeah I feel like I have misrepresented Dinas work yeah you couldn't you [TS]

  couldn't have misrepresented what Edina does more by describing it as a mind map [TS]

  I asked you to send me this picture after we were done and this is no mind [TS]

  map this will become a flowchart I think almost anybody would recognize these [TS]

  flowcharts that's why what she does is useful because it's an entirely [TS]

  different thing than useless mind maps so this isn't the only way that she [TS]

  works and the other examples that she's given I can't share alike she does [TS]

  different types of staff selects sometimes as bubbles sometimes arrows in [TS]

  my brain I just of all together [TS]

  so yes I apologize to everybody especially to vimax 77 on the reddit [TS]

  who actually got this effort so bad about it creates mind maps for the [TS]

  episodes the show [TS]

  be a few wanna see a real my map it'll be in the show nuts last episode is a [TS]

  complete line yes there is a mind map of the episode of mind maps and I look at [TS]

  this and I'd still don't know why it exists I'm happy it does cause it's nice [TS]

  that somebody would put working but I just don't get what I think we both feel [TS]

  that way and now question that I couldn't ignore from [TS]

  on Twitter so if you look at the original image of Medina's work there is [TS]

  some blue writing and burners asked what the pen is the dinner is using you can't [TS]

  pass up any kind of pen question cannot so she is using what is known as the [TS]

  twins be many fountain pen company makes these and she's also using an ink cool [TS]

  pilot error Shizuka Kanno picky [TS]

  citizens show notes they both come with our recommendations from me [TS]

  can't pass up any question an addict should say that yes many people do in [TS]

  last week's episode we touched upon a couple of things starting new projects [TS]

  and buildings I business and they were kind of in the middle of the bigger [TS]

  conversation but people seem to really has been a lot of really interesting [TS]

  conversation happening the read about this and I wanted to talk more about [TS]

  that today seems to have been something that has sparked something in people's [TS]

  minds and is something that we both have very strong opinions on one way or [TS]

  another there was one really great comment very long comment on the road by [TS]

  a lien turned human and I picked out a couple of sections of this the I want to [TS]

  read out and then we can discuss them as I think that there's some really [TS]

  interesting questions about and this is mainly in regards to start something new [TS]

  so we were talking about the fact that tools that all these days to create what [TS]

  you create [TS]

  a lot more advanced and free many instances yeah the tools that both of us [TS]

  use because you touched upon you used GarageBand for a while for podcasting [TS]

  and that comes free with apple computer now doesn't it does this is not just for [TS]

  making YouTube videos this is for your doing almost anything on the internet [TS]

  the tools are free and/or way cheaper than the equivalent would have been a [TS]

  while back so it's kinda the starting point of this conversation so this is [TS]

  from that comments on the issue of starting YouTube channel being easier or [TS]

  harder today I would answer both clearly a literal interpretation this question [TS]

  means that it's easier because as gray very correctly states the means to [TS]

  produce content is easier than ever even compared to five years ago however when [TS]

  people ask the question that's not really the questionnaire asking what [TS]

  they're asking is about starting a highly successful YouTube channel like [TS]

  the next vessels so my I'll pose the question to you do you believe it is [TS]

  easier or harder to start successful YouTube channel in 2015 has just over [TS]

  nine million subscribers now I don't even know what channels about [TS]

  educational YouTube channel at those looking at his his videos here so say [TS]

  something like is the earth actually flats what is the speed of dark or I [TS]

  think one of the ones I remember my head was what is the color of a mere but I [TS]

  think his his style is mostly well known for using that question as a jumping off [TS]

  point and very often going on to several tensions videos are often a lot like [TS]

  three different videos [TS]

  educational channel well I want to look at the numbers as well because as a [TS]

  groundwork underneath this conversation I'm not sure how much there is to be [TS]

  gained from looking at the top top people in an attention oriented field I [TS]

  mean Vsauce has got to be in the top hundred or so of all channels on YouTube [TS]

  and when you start talking about the people at the absolute apex like [TS]

  gigantic numbers if that's what you're thinking about [TS]

  out those are people who have to have everything go right for them to Glee by [TS]

  definition of where you in that list I can tell you actually there is a website [TS]

  called vids that X people used to track all the stops let me see ok yes if we [TS]

  look at these are very quickly [TS]

  his subscriber rank is number 45 YouTube as high as a while I give this if this [TS]

  is the level that you're talking about it's a crazy number is this is a very [TS]

  very strong chance to do that it's it's it's a bit like saying how do I beat [TS]

  Chris Pratt I don't mean this is a joke but there's a very different [TS]

  conversation between how do I become a working actor right and and how do I [TS]

  become one of the most successful people in the world right like well you can [TS]

  engineer that you know I Chris Pratt had to have everything go right to be Chris [TS]

  Pratt ok so for comparison here if you're looking at me so right now my [TS]

  subscriber number is up to 1.8 million subscribers and that puts me at number [TS]

  six hundred and fifty on all of you to which is still incredibly hard by the [TS]

  way congratulations [TS]

  yeah it's it's still very high but again if you if you're looking at subscriber [TS]

  numbers it's this asymptotic graphics power law always always happens when you [TS]

  look at the top people that just as crazy crazy numbers and let's let me [TS]

  just see just for comparison here for you do when do you start getting below a [TS]

  million subscribers just as our our ballpark here if you have million [TS]

  subscribers as your mark of success there are 1,400 channels on YouTube with [TS]

  a million or more subscribers right now and that that put this into a very [TS]

  different ballgame because a million [TS]

  you are highly successful right that is a you look at that number that is a big [TS]

  number but in terms of relative to other youtubers it isn't so much let's say [TS]

  YouTube is having a party and they want to invite the most popular kids right [TS]

  there starting at this list and has a long way down until you get to people [TS]

  who have let's say three quarters of a million is more than 2,000 people now [TS]

  before you get down to people who have seven hundred and seventy-five thousand [TS]

  subscribers right it's just the numbers get very very strange but then of course [TS]

  the graph starts to level out very fast as well when you start talking about the [TS]

  lower lower numbers but that's what I want to kind of layout there is there's [TS]

  a big difference between when people think of successful youtubers right to [TS]

  think of someone like Michelle Phan right who has like a Empire now that she [TS]

  has built from YouTube and she's one of the most popular YouTube think of Esau [TS]

  so the thinking PewDiePie and that's a very very different thing from saying [TS]

  how how likely is it that you can make a living on YouTube which is already an [TS]

  unlikely thing but is it it's a very very different ball game that's an [TS]

  incredibly long run up to my answer which is that I still think that if you [TS]

  are defining success in terms of you are able to make a living on YouTube it is [TS]

  easier to do now than it was say five years ago which is often what people [TS]

  will say oh you should have started five years ago why do you think the right one [TS]

  of the reasons I think that is the case is because the audience of people on [TS]

  youtube is also much much bigger so there is more human time and attention [TS]

  to go around [TS]

  whereas when you talk about YouTube in 2008 to 2009 the number of people [TS]

  looking at YouTube videos where were much smaller was YouTube is grown in [TS]

  profile there are more people looking at you too [TS]

  tube videos which means there is more potential desire for things to watch [TS]

  from a much much broader audience of people whereas when you go back in the [TS]

  day to win YouTube started it was a much smaller audience and it was also a much [TS]

  more narrow audience like it was almost certainly way more nerdy on average when [TS]

  YouTube just begins than it is now where is now it's it's a you can say that [TS]

  there's just their YouTube channels on everything because everybody watches [TS]

  YouTube there's a lot of room for people to make a living in a bunch of different [TS]

  fields because the tools of gotten cheaper over time and because the [TS]

  audience has broadened over time there are more spaces for people to occupy if [TS]

  they want to be making a living in the world where they have to aggregates [TS]

  human attention in some way [TS]

  a good example actually is is we made an allusion to it earlier but you have a [TS]

  podcast about pens what is that podcast called mike is called the panicked this [TS]

  is always a great example to me of a podcast because I find it hilarious that [TS]

  show that is about pens can exist for two reasons 1 I'm not surprised that [TS]

  there is in some ways enough of an audience who wants to listen to a [TS]

  podcast about pens but I'm also surprised that there is enough to talk [TS]

  about every week in the world of pens that is that is also of interest to me [TS]

  like I don't know what you guys talk about every week is many times easier to [TS]

  find things to talk about on the Penn addicts than it is to find things to [TS]

  talk about my textures at the amazing to me because there's more that happens to [TS]

  every week this time it gets to the core of the thing about the internet that I [TS]

  just love which is people that have interests in niche topics can aggregate [TS]

  together and you really interested in those topics and end though they sort of [TS]

  generate for themselves [TS]

  things to talk about and industry and goings on and I think their system that [TS]

  is just amazing to me to take the product as an example if we want to [TS]

  back when there was just radio programs it is very unlikely that any radio [TS]

  station anywhere ever could make a show about pens financially successful exist [TS]

  there's no way for it to exist it can't exist in any kind of financial model [TS]

  because of limited time for broadcasting is just so so many reasons why it didn't [TS]

  get it couldn't possibly work now on the internet if you have a narrow interests [TS]

  but that a narrow interest when you look at the whole of the human population and [TS]

  you say are there enough people interested in this to be able to put [TS]

  together a podcast will put together a show on this topic if the answer is yes [TS]

  that's a possibility for you if that's the thing that can be done and so as we [TS]

  have gotten more and more people online we have gotten more and more people used [TS]

  to the idea of watching video online or listening to podcasts through the [TS]

  Internet as you bring all of this human attention to this internet world there [TS]

  is more opportunity for people to start new things that aggregate human [TS]

  attention people talk about YouTube getting too big I always feel like it [TS]

  but it's good if it's really big you wanted to be really big that's that's [TS]

  what enables lots of crazy stuff to exist in all in all kinds of fields if [TS]

  he is that an enormous audience that is their argument makes sense to me a [TS]

  hundred he thought of it in the way he might my thinking when i was thinkin [TS]

  about you shoot was just does seem like it might be harder and and there is an [TS]

  elephant in the room which is production quality which we'll get to in a minute [TS]

  different discussions but I can I can totally see what you're getting as there [TS]

  are more people it works out and that's what we're seeing and podcasting [TS]

  there is more and more people coming to put there is a general belief that that [TS]

  will help everyone in regards to what makes a successful podcast at the [TS]

  numbers and everything a very different lot more tricky there isn't a [TS]

  centralized database to of comparison with numbers out front center if [TS]

  anything the podcasts industry keeps numbers quite close to its chest people [TS]

  are they just don't really share them as much because they're not public so [TS]

  people couldn't and sells it the biggest thing that I have to get used to when [TS]

  I'm doing podcast in addition to doing YouTube is I am so used to everybody [TS]

  knows exactly where everybody else stands because all the YouTube data's [TS]

  public find it really frustrating in the podcast world of its it's hard to get a [TS]

  sense of how big are the biggest shows or what is the minimum number of [TS]

  listeners that show needs to survive all everybody keeps their keep their car [TS]

  it's real close to the chest in the podcast world and I find that just a [TS]

  very different culture culture sent from my experience that this stuff a podcast [TS]

  starts to the com- traditionally successful when it breaks to 10,000 but [TS]

  weak numbers like an average you know that's what is getting every week I have [TS]

  found that that is when it's it becomes easier to get advertisements off like [TS]

  that at that sort of level is that so that's one sponsors start taking your [TS]

  calls is when you get to get into the ten thousand a week numbers yeah that's [TS]

  what I have found and other people say different things but from my experience [TS]

  that's when you can kind of try and get your foot in the door people seriously [TS]

  but it isn't until the multiple tens of thousands number before podcast becomes [TS]

  a level where it could support you financially because the rates I mean [TS]

  look the advertising rates it's like an infinite scale higher than YouTube the [TS]

  amount you can charge per thousand people known as a CPM for podcasting [TS]

  YouTube is just insanely different to the point that I really don't even [TS]

  understand where you choose as low as it is because it works the podcasting [TS]

  industry and advertises a half [TS]

  with the rates that they pay but for some reason I mean the cassini you even [TS]

  see it like in people that dude traditional advertising when I you know [TS]

  as in like how we do advertise on this show people that do advertising YouTube [TS]

  videos make more money than the YouTube ads but it's the same thing it's very [TS]

  confusing very confusing to me but it's that is where it starts to get [TS]

  financially viable is in the multiple tens of thousands level that's where [TS]

  people can start to turn it into a career but I think that success comes [TS]

  around the 10,000 mark because at that point you are far above many of the [TS]

  other like lobbyists podcast exists the NPR staff and the staff and all of that [TS]

  that is a whole different world is a different ball game it's coming from a [TS]

  different place in my opinion and is astronomically larger requires different [TS]

  levels of popularity and many independent people can get to that level [TS]

  but it's extremely hard to do that but yeah that's what I think the success [TS]

  levels differ between casting because of the numbers in the way all works out and [TS]

  the relative order like maximum audience size are way more people that watch [TS]

  youtube videos so it skews it differently but that's kind of where it [TS]

  sits [TS]

  depends on a lot of details but my the threshold that I used to use 44 minimum [TS]

  YouTube success was around 200,000 subscribers [TS]

  it's an order of magnitude larger than is necessary in the podcast world but [TS]

  it's also because the advertising rates are at least an order of magnitude less [TS]

  on youtube so that's why there's such a disparity there that you need to [TS]

  aggregate a much much larger audience on YouTube [TS]

  to sustain yourself than you do on podcast because of the way the [TS]

  advertising network 200,000 episode podcast is a phenomenal success is just [TS]

  a different world but I echo your statement I think that because of the [TS]

  growing market [TS]

  listeners it is easier to get to be successful however the flip side of it [TS]

  which still does apply is as it becomes more popular it becomes harder because [TS]

  there are less new ideas there are more and more people having ideas and that [TS]

  will become successful so you think the you to try and come up with something [TS]

  that makes you unique becomes harder as there are more people do it because [TS]

  you're a competition increases that's the hard part is that being creative but [TS]

  I don't think that that is an inherent problem of the industry it's just you as [TS]

  a human being need to be more creative create yeah I mean but again but again [TS]

  business advice in the U-two podcast world is is not like business advice [TS]

  anywhere else because YouTube and podcasts are so heavily personality and [TS]

  entertainment based that it makes them unlike other products and so it's not [TS]

  necessarily that you have to come up with a great idea that nobody has come [TS]

  up with before it if you can just be an entertaining person someone that people [TS]

  like watching on YouTube videos or something or someone that people like [TS]

  listening to on podcasts it sometimes doesn't really matter what your idea for [TS]

  the show is i mean YouTube is filled with this whole world that I don't pay a [TS]

  lot of attention to but of young bloggers who don't have any step topic [TS]

  they're just talking about whatever but they're able to do it in a way that is [TS]

  interesting to their audience but the idea of arms gonna talk about random [TS]

  stuff this week on my YouTube channel like there's not a there's not a new [TS]

  idea there are lots and lots of people who do that for a living [TS]

  because the real thing that is being kind of sold to the audience is a short [TS]

  video that is entertaining to watch because the person's funny or maybe [TS]

  because the person is just like Apple or for whatever reason it's not necessarily [TS]

  unique idea that is is being on offer there as in the same way that if you're [TS]

  if you're manufacturing something for sale [TS]

  it definitely helps if you're able to come up with something that is new and [TS]

  unique that people want it's a very different kind of thing see that that is [TS]

  a whole problem right [TS]

  being entertaining you know you can't learn that is it a case of you are or [TS]

  you aren't or more like how does that you know it's difficult [TS]

  yeah it's it's very difficult this is this is a perennial topic of [TS]

  conversation among some people is is that is it just a natural thing to be [TS]

  entertaining or is it a thing that is learned you know I definitely come down [TS]

  on the side of it something that people can get better at but that's very [TS]

  different from saying could you take someone who is 0% entertaining and ever [TS]

  get them up to 50% entertaining versus someone who is starting at 30% can you [TS]

  get them to 60% [TS]

  we all know people who are starting at 0 percent entertaining and I'm not sure [TS]

  that you can ever teach some people to do that I don't know if that is actually [TS]

  possible to do and if you want to have a career in public in the way that podcast [TS]

  and YouTube videos are there is no doubt about it that entertaining isn't [TS]

  necessary [TS]

  a necessary part of the equation and I remember when I made my first my very [TS]

  first youtube video now i cant watch because the production quality of it the [TS]

  UK explain video and in it I had a couple of jokes and I remember one of [TS]

  the earlier pieces of feedback that I got from a bunch of people was people [TS]

  saying oh I like the video but it would have been better if you didn't put in [TS]

  those little jokes like why couldn't you just have it be a straightforward [TS]

  explanation video why do you have to do the couple of diversions into little [TS]

  little jokes here in there and remember thats really struck me at the time [TS]

  that I felt oh you know what they probably were right that these little by [TS]

  little side tangents [TS]

  I probably shouldn't do that but even though that's how I thought at first I [TS]

  have realized later on like no absolutely absolutely vital if people [TS]

  just wanted two straight up no the information they well I can hand you a [TS]

  Venn diagram of the overlap of of the UK and how everything fits together and it [TS]

  conveys the same amount of information in way less time than my video does but [TS]

  I think one of the reasons that my videos are successful is because people [TS]

  find them entertaining think there has to be a level of entertainment but the [TS]

  problem is it's it's not even really something we can have a discussion about [TS]

  because you can't label it you can't buy a box of entertainment or download link [TS]

  its and it sounds so like this with so entertaining but I don't think that I'm [TS]

  entertaining as I'm sure you probably don't necessarily believe that you are [TS]

  entertaining but people are entertained by us anyway yeah well this is what we [TS]

  discussed a little bit last time ago that I am NOT able to see where other [TS]

  people find my videos funny until I watch my wife watch a video and then I [TS]

  can see where the funny parts are so it's it's a strange thing because I [TS]

  don't even know how I do it like I always think that my videos aren't funny [TS]

  until I see someone watch them and that's why it's like you know what this [TS]

  is a kind of difficult conversation to have because entertainment is a [TS]

  necessary part of wide-scale success in an attention field like YouTube were [TS]

  like podcasts but it is also the part that I have the least understanding of [TS]

  how I incorporated into my work i just i just dont even know that's why when [TS]

  people talk about success on YouTube it's just it's a very very different [TS]

  from other other kinds of things but but putting the the like can you be [TS]

  entertaining question aside they still say that if you want to start a career [TS]

  on YouTube [TS]

  it is easier now than it was in the past and I i violently disagree with this [TS]

  idea that it would have been better to start five years ago because that that [TS]

  to me is a bit like wishing well yeah had you started five years ago you would [TS]

  be in a better position now than you are right now but that's a bit like me [TS]

  saying oh man I wish I had started dieting and exercising five years ago [TS]

  well yeah I would be in a much better position now had I done that but it [TS]

  doesn't change the fact that today is the best day to start on that if it is a [TS]

  goal that I'm I'm trying to achieve hey everyone let me take a quick break into [TS]

  just thank our friends over at fracture for helping support cortex today a [TS]

  trillion photos will be taken in 2015 and fracture is here to rescue your [TS]

  favorite moments from the dark corners of your camera roll or an Instagram [TS]

  timeline or something like that fracture is transforming the way that people [TS]

  print and display their favorite images and they do it in a really unique way [TS]

  that I love it super simple you upload a picture to fracture me.com and they [TS]

  don't just make an amazing print of it [TS]

  make an amazing print of your photo directly onto a piece of glass I have no [TS]

  idea how they do this it feels kind of a little bit like magic they either way [TS]

  it's fantastic and once you receive your great amazing beautiful photo print on [TS]

  this lovely piece of glass you want to mount it on the wall to display to the [TS]

  world when you put it up this isn't gonna look like another frame that you [TS]

  have in your house with you know picture behind a piece of glasses of water [TS]

  around know there is no frame to it what you are hanging on the wall is your [TS]

  beautiful photo of a nice piece of glass protecting it it's all stuck together it [TS]

  looks amazing I really can't speak highly enough and when you do want to [TS]

  put it on that wall you'll have everything you need as fracture will put [TS]

  a little screw in the box seat is put it straight up on the wall of fame needed [TS]

  because the fracture print is all in itself the frame the photo everything in [TS]

  between [TS]

  you really want to see this for yourself I love these [TS]

  so much they're so awesome they come in different sizes of rectangle shapes and [TS]

  square shapes as well the rectangle ones go all the way up to 21 by 28 inch and [TS]

  the square sizes really great Instagram photos podcast artwork album covers app [TS]

  icons that kinda stuff and you can get a little stand of those loans if you want [TS]

  to you can put them on your desk the colors all look great they really bring [TS]

  your photos to life in a brand new ways I think you're gonna love you know I [TS]

  could sit here and talk to you all day about how much I love my fracture prints [TS]

  that were made in Florida and ship all the way over to me in the UK of [TS]

  absolutely no scratches any seven of them but the best thing you should be [TS]

  doing right now is going in trying it out for yourself you can get yourself [TS]

  15% off your first order with the coupon code cortex and their prices start at [TS]

  just $15 so it's not gonna break the bank either go to fraction me.com to get [TS]

  started right now thank you so much to fracture for their support to finish [TS]

  okay let's move on to the other partners which I think by now the room which is [TS]

  production standards so the radical and continues the increases in competition [TS]

  means highest standards of production and quiet if there is any barrier to [TS]

  entry for the viewer to enjoy your content particularly on a technical [TS]

  level when it comes to video audio quality and other people move on because [TS]

  they have other options where this is not the case that's not to say that if [TS]

  you produce something is exceptional in terms of everything else just recorded [TS]

  on a microphone and camera the people won't see through it does reduce the [TS]

  chance people will give it the time that it deserves so do you think that [TS]

  production levels are a barrier to entry [TS]

  but I have I have a problem with the way that question is even phrase ok listen I [TS]

  always always say the thing that i think is definitely true which is that people [TS]

  will watch a video because it is good and I mean good in the sense of of the [TS]

  draw something out of that video and so in some sense any video that gets a huge [TS]

  number of views no matter how dumb you might think it is or how low the [TS]

  technical production is there something good in it that the viewers are enjoying [TS]

  right that they are they are watching I have seen very very funny stuff on [TS]

  YouTube that has terrible terrible production values but the thing that it [TS]

  is offering to me is that it can make me laugh and and the rest of the rest of it [TS]

  is not relevant the production values are not relevant if it makes me laugh it [TS]

  just doesn't it just doesn't matter if you start a video and it sounds bad [TS]

  looks bad do you even get the last point see that's the problem i mean cuz I can [TS]

  kind of understand this like I think that with podcasting and podcasting even [TS]

  harsher than YouTube because we've you choose there are two points you can get [TS]

  the video right near the audio right but with public are staying audio podcast [TS]

  you have one thing you have the sound good I think it but the barrier to entry [TS]

  for this is not massive I mean there is still money investment you can get a [TS]

  good microphone like the blue Yeti for under $100 which is still a lot of money [TS]

  but it's not an incredible amount of money it is a small percentage of the [TS]

  amount of money that my current setup has four arguably a small difference in [TS]

  quality to many people but it's the set up the I like to use because I like the [TS]

  way I sound with it you can kind of get into it and have a good microphone that [TS]

  produces good audio for a relatively small amount of money but I think that's [TS]

  important but with YouTube you there there are two parts of it [TS]

  and if it doesn't sound good it doesn't look good will you continue ok look [TS]

  again I make the argument that production values don't matter as much [TS]

  as people think they do I swear I think this is something that people like to [TS]

  focus on as as a kind of pre-built barrier to not starting right they they [TS]

  look at the high production values of people who've been doing stuff for years [TS]

  and think Oh I could never get a video to look like that and so i'm i'm not [TS]

  going to start making a video but the people who've been doing stuff for a [TS]

  long time rarely does their stuff look like that when it started what matters [TS]

  is that you have something that people want to pay attention to when you start [TS]

  it and in the podcast world I use the the classic example of totally crap [TS]

  audio but still very entertaining can you guess what podcast and going to me [TS]

  Mike the floor house I'm going to name the flophouse which has some of the [TS]

  worst audio you will ever hear on a podcast horrible but you know what [TS]

  people get through it because they are very entertaining guys talking about [TS]

  terrible terrible movies in a very funny way and I listened to that podcast and [TS]

  that get some of the deepest laughs out of meeting of anything that I ever [TS]

  listen to the flophouse reminds me of the wire please please tell me how [TS]

  you're going to go with me in this ok in the same way that when you first watch [TS]

  the wire you have to watch a couple of episodes to kind of get it and to be [TS]

  able to stick with it I find a flophouse to be like that you have to commit to a [TS]

  couple of them to look past its foibles in that sometimes it's it would be [TS]

  deemed unreasonable in many other areas right but you can kind of get past it [TS]

  because it is incredibly entertaining right and even over time the flophouse [TS]

  has gotten better with their audio I mean they still they still sound like [TS]

  three guys sitting around a single microphone for some unknown reason but [TS]

  they even they have gotten better because over time they had something [TS]

  that people were [TS]

  willing to pay attention to and so then you can make it better as you go on and [TS]

  I think this is the same thing for starting a YouTube channel [TS]

  start your YouTube channel see if you have a core of anything that people are [TS]

  willing to pay attention to and if you go back and you go back and you look at [TS]

  any youtubers now their first videos they are always lower quality than what [TS]

  they're doing now but nonetheless the people who are still making a living on [TS]

  YouTube almost without exception you can look at their first video and you can [TS]

  say yes the technical quality of this might not be the best but there is [TS]

  something there that is interesting or engaging or entertaining in some way you [TS]

  can see that there's like a little core of what it can eventually be if you look [TS]

  back at minute physics first video you know he's his tone of speaking is much [TS]

  slower it's much less entertaining but nonetheless he still sort of got some [TS]

  attention with it and turned it into a thing they are you can look at you can [TS]

  look at mine I don't have you ever seen it but have you ever seen [TS]

  mkay PHD's first video in his door because he's like 12 years old and he's [TS]

  reviewing the DVR or something but none the less you can look at this 12 year [TS]

  old kid explaining the DVR and I still say he does it better than other videos [TS]

  I've seen on YouTube it's like ok obviously it's not great but you can [TS]

  tell there's something there about he's explaining it through in a methodical [TS]

  way then you can you can watch this videos over time and see him grow up [TS]

  into the professional youtuber is today everybody's videos like that you just [TS]

  you don't start out amazing it's very very rare to start out just absolutely [TS]

  amazing I'm not convinced that production values matter as much as [TS]

  people think they do I just think it's an easy concrete thing for people to [TS]

  focus on that distract them from starting the actual project that they [TS]

  want to start you need you need to think of it like the venture capital [TS]

  you need a minimum viable project if you want to start a YouTube channel you [TS]

  start your YouTube channel and start filming stuff and just see do you get [TS]

  any kind of reaction from people do you get any kind of feedback from people if [TS]

  you don't that's probably not a good sign but then you can try doing [TS]

  something try doing something different like at least you have gained valuable [TS]

  informations that have just sitting thinking like oh maybe one day I'll do [TS]

  this thing as well I think that there is a real benefit in being able for [TS]

  production level to just start small and then build up as you see from your video [TS]

  from AQIM KBA she's a very bare minimum and then building up their cameras and [TS]

  audio in the planning that goes into a new build up over time and it gives you [TS]

  a ramp through to your success [TS]

  you start with nobody say you should start with very basic equipment and then [TS]

  build over time is your potential audience [TS]

  yeah and and if the thing is a successful thing it it starts to make [TS]

  sense to invest in it over time I was just trying to find it there's a there's [TS]

  a video that very handsome did which is called how to start a YouTube channel [TS]

  and I'll send it to you for the show notes but in there he he talks about [TS]

  some of the similar stuff but he also shows some clips of some of his earlier [TS]

  videos that just any talk about the things that he learned from those [TS]

  earlier videos of starting a video fast or production qualities and it's just [TS]

  it's very interesting to see someone show you these little moments of them [TS]

  like not being so great but none the less like he's doing this now because [TS]

  even those not so great videos had a core of interesting this to them that [TS]

  was able to attract some audience that he was able to snowball over time into [TS]

  into a full career now she talked tough of our listeners now gray ok maybe if [TS]

  you are using these things as reasons that you're not making the point that [TS]

  you want to make you need to just get over it [TS]

  do it because if they if if you feel this way like if you have this thing you [TS]

  wanna make [TS]

  but you're like it's gonna be too difficult because i dont have read [TS]

  camera it's too it's too difficult because there's already a million people [TS]

  the only reason that you're not successes because you're not make it you [TS]

  can't be successful unless you make it you actually have to just go yeah I mean [TS]

  it's definitely true I mean this is the just start advice is the kind of advice [TS]

  that I find true and also kind of useless advice I could never quite sure [TS]

  who the target audience is this because the people who just starts up dude just [TS]

  art stuff this is this has always been my experience like maybe you can give [TS]

  them a little bit of a push but for the most part they're going to going to do [TS]

  it on their own and from talking to people you know when I hear people [TS]

  talking about production qualities are getting started with these these kinds [TS]

  of difficulties I don't think the people who talk about that necessarily realize [TS]

  that they're using it as a kind of built-in excuse to not get started I [TS]

  just am not sure I'm not sure that there is any direct value to be gained from [TS]

  that that kind of just start advice [TS]

  well this is why we need to talk to us today we need to kick in the pants are [TS]

  now they know that it's an excuse you gonna tell them to just start but you're [TS]

  gonna say it louder do that that's a maybe I'll just loop in 10 minutes just [TS]

  me saying to stop over never gonna be seen that Shia LaBeouf video [TS]

  you must wonder he's on the green screen just screaming just do it started that [TS]

  man's whole career is I think an amazing piece of performance art yes but you [TS]

  have to at least I hope that this is my this is how I choose to interpret his [TS]

  career I guess I should say one of the reasons why this this topic kind of [TS]

  frustrates me is because I feel like as well as long as I have been doing [TS]

  YouTube I have been hearing people say how now is harder than ever I remember [TS]

  prominent youtubers saying [TS]

  before I started my youtube career in 2011 that it was pretty much impossible [TS]

  for new people to come along because you have all of these big players who are [TS]

  already established and it's very very difficult for new people to get started [TS]

  I feel like I was hearing that in 2011 and I've been hearing that every year [TS]

  about how own now it's you know it's just WAY harder and the production [TS]

  qualities are higher but new people still keep coming along and I want to [TS]

  use it as a bit of an example is YouTube channel which is doing very well if they [TS]

  are new from two years ago they're a team of people actually work together to [TS]

  make a video but people have said that no one can possibly break into the [TS]

  YouTube educational space because it's already been like it's it's all been [TS]

  homestead right all the plots of land have been divided in and the people who [TS]

  were there back in 2011 alone in forever but like no Curtis at started relatively [TS]

  new and he's doing very well he's approaching a million subscribers as we [TS]

  record this this episode there's always there's always room for someone who is [TS]

  good and he was putting a lot of work into it I think there's just there's [TS]

  always space for for somebody who is new just as always gonna be chillin yeah [TS]

  exactly it's a bit like saying although never be any new actors in Hollywood [TS]

  because we have all of the actors now this isn't how this works it doesn't [TS]

  work like this in any field I don't understand why people talk about [TS]

  youtubers though it's different in this way we have Chris Pratt we don't need [TS]

  anybody else right we're never gonna need another charming leading man I [TS]

  we're done we're you know we're all well closed up you know and if an amazing [TS]

  talent comes along we're just gonna leave him out in the cold in the rain to [TS]

  be a hobo that's not how this works I'm very proud of your current pop culture [TS]

  reference that you you will that today I was really trying hard to be like who [TS]

  can he mentioned I need a name what name guardians of the galaxy while ago [TS]

  duty at a funny name is Chris Pratt ok great he really is the person you would [TS]

  bring up she did really low great I'm very pleased [TS]

  that the other thing just about this is when people look at YouTube channels I [TS]

  i've seen people try to argue with data about the existing channels and how long [TS]

  ago they were started and I would actually be really curious to have [TS]

  someone say if you could do this but scrape all the data off of its tax and [TS]

  say what is the median year of start for the top thousand YouTube channels for [TS]

  example and I would still expect that to be relatively old even if I'm saying [TS]

  it's easier now to get started than it ever has been [TS]

  because this is how survivorship bias works that you should expect to the [TS]

  people who were successful are more likely to also be successful next year [TS]

  and so the average successful YouTube channel you should expect to be around [TS]

  for quite a while even if it still is easier for new channels to get started [TS]

  than ever because you also have the field just growing over time but that [TS]

  doesn't that not argue that the people who have already been around don't have [TS]

  some kind of lead or that they don't have this survivorship bias as I guess [TS]

  it is I've been making videos for several years and if you had to put bets [TS]

  on it like I can probably still make videos next year I do still have an [TS]

  audience and I'm still I'm still making stuff but I'm very curious to see the [TS]

  actual data on that but I don't feel that add that if the data came back and [TS]

  said Oh with the median channel was created three years ago for years ago [TS]

  five years ago I don't feel like that would necessarily counter it because you [TS]

  run into the same thing with with mutual funds in the stock market that the [TS]

  average age of mutual funds is quite old and it's not really surprising though [TS]

  because the one that didn't make it [TS]

  they went bankrupt and you remove them from the pool villa had said all I need [TS]

  to say probably you feel the same but I thought were not done with this is gonna [TS]

  come up again the thing is my calf I just feel I just feel all educated and [TS]

  has realized it now because I was trying to prepare for this topic little bit and [TS]

  I just feel that I have actually wandered all over the place [TS]

  well I think it's something that we both feel quite emotional about so it's [TS]

  likely gonna move around a lot [TS]

  I expect that you have many things do you wanna say next time once you've [TS]

  heard this yeah I'm almost certainly going to the same back to the Senate and [TS]

  be very very unhappy and cut out lots of stuff I warn you that in advance [TS]

  deficits 10 minutes yeah this is why I demanded final veto [TS]

  I'm sure we listen to myself and think what an idiot and just got a whole bunch [TS]

  of things so I hope you have something else to talk about I do thank God so [TS]

  something that goes hand in hand with the previous discussion is the building [TS]

  a side business type stuff because we had a few questions about that as well [TS]

  because we were both talking about how we built our side businesses of the last [TS]

  week and how we approach that with our current jobs at that time or full time [TS]

  work sir Phillip past how do you motivate yourself to do the business [TS]

  when you're exhausted from your full-time job like how'd you come home [TS]

  at 6 p.m. and then work another six hours when you've worked a full day the [TS]

  answer is you don't don't do that at all that the terrible idea for all of the [TS]

  various side projects that I have attempted I did them before work because [TS]

  that's really sad that that seems to me what time did you say well I mean it [TS]

  would depend but here's the way I looked at it I tried to do stuff after work but [TS]

  you are exhausted after work [TS]

  dunno why because you've been working all day even if you haven't been working [TS]

  very hard right to have some some office job where you can relatively slack and [TS]

  you're just your job is actually to try and hide from your boss most of the day [TS]

  it's still just exhausting like you been doing stuff you've done a commuting you [TS]

  get home and you're tired you know what you want to do you want to watch TV and [TS]

  you want to eat ice cream that's what is going to happen and science now shows us [TS]

  that your brain is literally dreamed of all of the executive chemicals it [TS]

  requires to actually make you do stuff and I feel like I learned very quickly [TS]

  this habit about myself you know what you're never going to do anything that's [TS]

  really interesting are good if you're trying to do it after work you're always [TS]

  going to be tired [TS]

  and looking back on the previous weeks of trying to do stuff after work like is [TS]

  there any evidence that you're ever going to do anything good in the [TS]

  evenings know the answer is No [TS]

  couldn't disagree more carry on well just occupy myself that's why I'll see [TS]

  how you came in here but this was this was the thing that I learned from myself [TS]

  that it just wasn't happening and so as usual I tried to approach it from from a [TS]

  systems perspective and I said you know what [TS]

  instead I'm not going to give my best hours to my employer first I'm going to [TS]

  wake up earlier in the morning and focus on my side project then and then I'm [TS]

  going to go to work and my employer can get what's left over and that's that's [TS]

  how you get the dregs exactly I'm going to try to do and it doesn't have to be a [TS]

  huge amount of time I think I usually did some client stuff which was a little [TS]

  crazy but I would usually just try to do like an hour and a half's worth of work [TS]

  for myself before actually going into work and that's not just builds up over [TS]

  time and so yes I did almost all of that UK video was in the morning right before [TS]

  I went into into teaching is when I did the vast majority of putting that [TS]

  together and the same with my other side project I did them before work because I [TS]

  just knew in the evenings I wasn't going to do it so my answer is how do you [TS]

  motivate yourself [TS]

  the answer is why I don't really believe in motivation I don't think I don't [TS]

  think it it works like I don't think you can watch a video of Shia LaBeouf [TS]

  yelling at you and you feel like okay well managed to get to work right now [TS]

  because he motivated me I think you have to rearrange things in a systemic way [TS]

  that allows you to work better but you disagree so I want to hear what you have [TS]

  to say so I did all of my work in need and how mike is applied to do in the [TS]

  morning there will be nothing you're not a morning person I get up I wouldn't be [TS]

  able to do anything in the morning it will be just basically me just falling [TS]

  asleep and waking up again for two hours probably will be I am not a morning [TS]

  person I am I am a better morning person now but that's because the type of work [TS]

  that I do in the morning it's [TS]

  right now you know I'm reading for looking email in the morning for two [TS]

  hours before anything else and I found I could be productive I mean I think that [TS]

  I was definitely conserving energy but I did work hard enough that I was [TS]

  considered to be good at my day job so I was it wasn't like I was just sitting [TS]

  there and doing nothing all day but my my answer is just the motivation for the [TS]

  dream man like that's what it was I loved it and that's why I was last time [TS]

  I was talking about [TS]

  final thing that you've loved not necessarily you could remember that yeah [TS]

  yeah yeah that's what I'm talking about because if it's the thing that you love [TS]

  it if you would if you do it because you enjoy it and it's like a hobby as much [TS]

  as it is a thing that you enjoy I feel it helps it really really helps motivate [TS]

  you when it's 2 a.m. in the morning used to editing and you have to be up again [TS]

  in seven hours to insect cells to get ready for work again I think you're [TS]

  wrong about you Mike I think you're wrong about you you're saying there that [TS]

  is its motivation of the thing that you love but you also you did the same thing [TS]

  I did in some ways which is that if you you knew that if you were getting up [TS]

  early in the morning that you wouldn't be able to do any good work right [TS]

  yeah so in a sense you could reverse this guy's question deseo if you had to [TS]

  get up at four in the morning to start work on your side projects how would you [TS]

  motivate yourself to do it I think your answer then would be I wouldn't I would [TS]

  be in a sleepy fog all morning you are just for whatever reason that your brain [TS]

  and physiology are different from mine that you are able to still do good work [TS]

  in the evenings in a way that I found that I was not able to do it so I don't [TS]

  think it's necessarily that it's it's that if the motivation there is that you [TS]

  too found that you were able to work at that time and produce quality things [TS]

  well yeah I mean that is part of it but I still think the motivation is a big [TS]

  factor [TS]

  it is a big you want motivated because you enjoyed the YouTube videos or for [TS]

  whatever reason you had your motivation you would never have woke up in the [TS]

  morning [TS]

  given those extra was work but why would you do that i mean yes it's true in that [TS]

  sense that I was motivated to become a self-employed person but I think that's [TS]

  a slightly different question from how do you motivate yourself to work when [TS]

  you are tired and the answer is that I have never found anything that is an [TS]

  effective answer to that that that my my answer is more of of managing all of the [TS]

  schedule to minimize the overlap of I need to work and also I am very tired [TS]

  and I'm very worn out that that's that's a different question of like I am i mean [TS]

  I have motivation in the sense of I'm a human with motivations that drive my [TS]

  actions against in that sense I am I am motivated but I do not have an answer [TS]

  for I am worn out how do I still produce quality work [TS]

  the answer is there's not enough coffee in the world to fix that like it's just [TS]

  you have to rearrange the schedule or the order that you do things that help [TS]

  so we did I think we both think we helped but I don't know my my my advice [TS]

  is very clear hopefully you have the physiology of a morning person and get [TS]

  up earlier and my advice is very clear funny thing you love do that this [TS]

  episode is brought to you by Squarespace when it comes to giving yourself a place [TS]

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  permanently make sure to use the offer code cortex to get 10% off your first [TS]

  purchase and show your support for cortex we think Squarespace for their [TS]

  support of this show and all of real AFM Squarespace build it beautiful [TS]

  died 101 on the red asked what percentage of your income did you [TS]

  generate from your side jobs before you were able to confidently quit your job I [TS]

  don't have to answer this question so there you go first so I never thought of [TS]

  the side income as an income I treated the podcasting money as if it was just [TS]

  three money because I never wanted to rely on it so it was just like this is [TS]

  just the money and I'd spend on whatever but I never really considered it is dis [TS]

  iz why on I always considered as what I am why budgeted with to be the salary [TS]

  that I received and then when it came time for me to decide I wanted to quit I [TS]

  took a look at the income received from my bank job and then as soon as I felt [TS]

  like it matched up with the podcasting staff I cut it out and then made the [TS]

  switch I get what youre saying there but you must have had some sort of target [TS]

  that you wanted to hit before you left your job right the target was to match [TS]

  my the money that I received from my full-time job with Pakistan money but [TS]

  not the two together when I don't get what you mean by not the two together so [TS]

  I had to income streams right right I had my full-time job and I had my the [TS]

  revenue that I made from Pakistan and never took those two together and called [TS]

  that my income right I thought of my [TS]

  bank job as the income and the money from podcasting was just whatever money [TS]

  so I tried to match my income with the podcasting money which is just my [TS]

  full-time job money if you put them together is way harder to make that [TS]

  number if you put them together that equation is fundamentally unsolvable [TS]

  because you're saying I want you know PDB greater than P plus je exactly so [TS]

  you obviously would never think that is a common traps that people take it as [TS]

  their income and they think this is what I am but then if you'd have to try and [TS]

  replace that you can't do that it's basically impossible you have to have [TS]

  some sort of monumental explosion and revenue overnight which is very rare [TS]

  right and and still never solve itself no matter how much mental your sudden [TS]

  windfall [TS]

  ok so busy you replaced your income before leaving basically that's what I [TS]

  did in a bit of a bit of funny situation because it with the way with the way my [TS]

  history worked I was making a really serious push towards self employment in [TS]

  my final two years and my final two years of teaching I was actually only [TS]

  teaching part-time I wasn't a full-time teacher and I was living on very very [TS]

  little money but it was a it was a gamble to get more time for myself to [TS]

  work on side projects even though when I accepted the part-time job at the school [TS]

  I did not have any particular side project in mind I just thought I need to [TS]

  free up a couple days a week where I can dedicate was working on side projects [TS]

  and try to try to make this work I know that I matched the income that I was [TS]

  making from teaching before I left but that income was already significantly [TS]

  less than a normal full-time teacher would work but this was this was why it [TS]

  was it was a bit of a gamble for me but I I had a very clear number in my head [TS]

  spreadsheet that I was using to track it which was two hundred thousand [TS]

  subscribers because in the time frame that I was looking my estimate was that [TS]

  if I could reach 200,000 subscribers by the date that I needed to that was [TS]

  enough growth that I could count on it [TS]

  growing more in the future to replace what would be a full-time teacher salary [TS]

  if you see what I mean [TS]

  because if if if my part-time gamble didn't pay off I was eventually going to [TS]

  have to find another job that was a full-time teaching job because I [TS]

  couldn't live on that low of the money for an indefinite period of time saving [TS]

  for retirement I was burning through the savings that I had it was not [TS]

  sustainable in the long run so it was a real gamble role of the dice but I i [TS]

  quit when the trajectory looked sound and that was partly because of the [TS]

  horrible dynamics of when you can quit as a teacher and when you have to come [TS]

  back without breaking a contract so just just very briefly that say it's this [TS]

  academic year if you don't want to show up next academic year you know September [TS]

  first you have to quit this academic year usually by mid-april there's a big [TS]

  big lag between when you're a teacher when you hand in your resignation and [TS]

  when you sort of when you don't come back so you have to quit in April to be [TS]

  able to leave in September 2015 yet to be able to not come back September 2002 [TS]

  so you would leave in what like junior 2015 it almost half a year the notice [TS]

  that you need to have and that's why I was doing that kind of trajectory based [TS]

  resignation because I couldn't I was willing at that speed of subscriber [TS]

  growth to make the gamble that I could leave the teaching job and it would [TS]

  still grow and I would be fine [TS]

  instead of missing that April date and then what would happen is the earliest I [TS]

  could resign as if I handed in my resignation over the summer then I would [TS]

  be allowed to leave in January [TS]

  because they're such that that big lag that's why was I was trying to think [TS]

  about it very very far in advance but so that that's the way it worked I want it [TS]

  that number two hundred thousand subscribers before April and I did there [TS]

  was a very exciting day and then I I was able to handle my resignation letter you [TS]

  ok over there is just such a [TS]

  understand why they do that but it feels like you to send up with people that [TS]

  just can't carry enough for like five months they've already quit [TS]

  change jobs a couple of times with with teaching it is a weird experience to [TS]

  hand in your resignation letter in April and be like well I guess I'm still here [TS]

  until the summer just teaching I did like five week notice it was terrible [TS]

  for everyone you don't think what is the equivalent of like a three-month notice [TS]

  really is a good idea no I don't think that I think it actually kinda works in [TS]

  the teaching well because the turnover is usually relatively small and also the [TS]

  commitment is much higher because even though you feel like I'm leaving this [TS]

  school you would feel just like you can't just leave the kids that you've [TS]

  been working with for two-thirds of the Year to you you feel much more like oh I [TS]

  have this this commitment to the kids that I have been teaching which is [TS]

  totally separate from the commitment that I have to the school as an [TS]

  institution like I think there are reasons why this happens in the academic [TS]

  world in a way that it doesn't happen in the corporate world and it would it [TS]

  would be crazy making it happened in the corporate world but it does mean that as [TS]

  a teacher if you are ever planning to switch jobs you need to think about it [TS]

  way in advance you need to have to have everything set up a long time before you [TS]

  do it someone was saying on this which came from SWF k on read it if you [TS]

  remember last time we were talking about how we firmly believe you shouldn't tell [TS]

  anybody at your current fulltime job at work don't tell anybody at work yet how [TS]

  would you recommend simultaneously telling the world about a side project [TS]

  because she wanted to gain attention whilst also keeping it a secret from the [TS]

  people you work with i mean this happened to work out for me but I [TS]

  wouldn't recommend this path it was it was I can say without doubt that my [TS]

  final year of teaching and trying to do YouTube on the side was the worst year [TS]

  of my adult life thus far it was a terrible terrible stressful time [TS]

  wouldn't exactly they'll go you know this is definitely something that you [TS]

  should you should aim for they don't don't get me wrong this is a high [TS]

  anxiety situation no matter which way you cut it if you're trying to do a [TS]

  public project on the side and keep it away from everybody else but the only [TS]

  real piece of advice I have is the obvious one which is just not tell [TS]

  anyone at work there's nothing else that you can do and I think it's easy to [TS]

  suffer from a forget the name of this psychological bias but it's easy to [TS]

  think that everybody else is much more interested in you then they are because [TS]

  of course you are the central point of your whole world and so it's easy to [TS]

  over soon how interested other people are but if you are already employed [TS]

  somewhere and you're just doing your job and your your normal employee the [TS]

  chances that your co-workers are still actively occasionally googling you is [TS]

  probably a lot lower than you think it is I guess you're switching jobs and [TS]

  you're new in a place like that probability goes way up but if you've [TS]

  just been into place for a while I think it goes way down so just don't tell [TS]

  anybody at work even though there are many situations where it feels like a [TS]

  natural thing to do in a conversation maybe the conversation comes up and you [TS]

  feel like you should contribute to that conversation just just don't it's hard [TS]

  but just have to keep your mouth that there really isn't any other [TS]

  there really isn't any other advice and the only thing I would say is that if [TS]

  people to discover your side project you should always plan for some kind of [TS]

  plausible deniability wouldn't for example on your website have a big [TS]

  announcement about how this is the thing that you hope will eventually replace [TS]

  your full-time job I would always want to be able to parlay it off too many [TS]

  co-workers as oh this is a hobby was a thing that I do just for myself on the [TS]

  internet that's that's the only advice I can give which is probably not very [TS]

  helpful advice also avoid giving people access to the megaphone so like don't [TS]

  talk about your Twitter account with them if that's why you're promoting [TS]

  yourself like wright also keep that stuff away from people I did have an [TS]

  instance where they say I am more people knew about what I did because of the way [TS]

  that I got my job then with yours [TS]

  marketing exactly but it was still people that were in my immediate team [TS]

  and they also maybe didn't understand the this kind of the the avenues that it [TS]

  went down and they didn't understand the size of what I was working on an attempt [TS]

  to do and then one day I received an email from someone else legal team who [TS]

  had Google because I was emailing them about something and they would just had [TS]

  a kid and they were thinking about names and in a weird way that I spell Mike and [TS]

  they googled that just might think and I came up in the search term or higher [TS]

  were it was that they did it and they just started looking through and they [TS]

  wanted to have this big conversation with my advice in those scenarios is act [TS]

  shy about it nervous about it and shut it down and that conversation as fast as [TS]

  possible so you don't end up having to be in [TS]

  you wanna brag about it then go ahead but I think my my advice in this [TS]

  scenario is just trying to get out of it [TS]

  yeah I mean that this touches on another hot topic that we could talk about some [TS]

  time which his if you're doing side projects you need to just be as [TS]

  anonymous as possible that work like you can't you don't want to stand out in any [TS]

  way precisely for this thing that you you ran across you like your name is [TS]

  spelled differently so someone ended up googling you you just don't want across [TS]

  people's field of attention and I definitely remember at at my my final [TS]

  school there were a couple of people who I was actively making sure like I never [TS]

  won across their radar [TS]

  you should never have a reason to hear my name right everything should just be [TS]

  smooth it should just be done but I don't want to stand out as exceptionally [TS]

  good or exceptionally bad I like they don't want to be on anybody's lists for [TS]

  any reason and it's going to be an anonymous part of this machine so that I [TS]

  am I am drawn to the attention of his few people as possible that sounds weird [TS]

  but again it's [TS]

  think it's easy to flee hey what are your goals vs like what are the goals of [TS]

  the institution in which you work and sometimes a little easy to think of [TS]

  coworkers as friends but if you're really trying to achieve this goal of [TS]

  independence you can't necessarily cheap co-workers as somebody that you share [TS]

  everything with just these are these are mutually conflicting goals and you have [TS]

  to have to pick which set of tradeoffs you are willing to willing to live with [TS]

  the couple of athletics questions and we can wrap it up today [TS]

  says the couple that wanted to pick out a color like them thank everybody who is [TS]

  still sending men and I have seen a very great reductions in new stack so [TS]

  everybody is doing exactly as told [TS]

  does make you very happy to please continue to send those in the build-up [TS]

  and we can maybe do another one of the Q&A types of shows at some point in the [TS]

  future but every now and then once they also do not ask the question is [TS]

  explicitly is they help inform future topics as well so he's asked have you [TS]

  tried any of the virtual keyboard replacements on the iPhone Vera like [TS]

  SwiftKey [TS]

  yeah I have and there are a lot of good ones the problem is apple just doesn't [TS]

  care about it to make it good experience in most instances where you end up [TS]

  having to switch between keyboards which takes about a week to press that button [TS]

  and wait for the new one to load up and just isn't as integrated as you would [TS]

  like and you can't get rid of the standard keyboard the whole system needs [TS]

  more work and in iOS nine there's a reason to have been much change because [TS]

  it's not like I like SwiftKey I like the text expander keyboard I like emoji plus [TS]

  plus I like the counter Apple's sunrise and have a great keyboard called meet [TS]

  which allows you to share your meetings really easily from a keyboard is really [TS]

  awesome that would seem crazy to me I saw people talking about that when it [TS]

  first came out keyboard is your calendar this doesn't make any sense that was [TS]

  somebody thinking outside the box of what keyboard is and it's really [TS]

  interesting is that cool little add-on but the problem is she's working with [TS]

  those on iOS is not a great experience in my opinion but I know that you are [TS]

  man who likes quirky keyboard entry set-ups mister dvorak so have you tried [TS]

  anything I'm euro EUR sentiments about the keyboards not working great on iOS [TS]

  but I actually due largely use an additional keyboard and the one I use is [TS]

  called flexi which are really quite like and I use that exclusively on my iPhone [TS]

  I don't use it on the iPads and I use it largely because I hate on the iPhone [TS]

  when you turn it into landscape mode [TS]

  dude Apple's done little in the centre keyboard should be able to split yeah [TS]

  you should be able to split it or at the very least they should put all those [TS]

  dumb buttons on the side that you hit by accident that you never mean to those in [TS]

  the middle and put the keyboard on either side but even if even if they [TS]

  don't want to do a split thing like they do on the iPad just put the keys New [TS]

  York Times and put those extra buttons that you don't frequently use in the [TS]

  middle so I can abide using the built-in one in landscape so I i do have flexi [TS]

  installed on my phone and I use it actually most of the time they have a [TS]

  few updates that have helped with stability but it is still Apple's fault [TS]

  for not making it super great but I really do like using that one in [TS]

  landscape mode so that's that's what I mean is I would be very interested to [TS]

  note is that actually Eric asked are you a fan of 10 our versions of songs to [TS]

  sing you see quite a lot on YouTube somebody loops a song for 10 hours how [TS]

  that's what they're asking about I don't know that someone just looped a single [TS]

  song for tonight why don't you just put it on repeat 1 like I do all the time I [TS]

  don't know it's just a thing that's on you tube site for example making bacon [TS]

  pancakes song from adventure time there is a 10 hour version of it and the song [TS]

  is about 15 seconds so just carries on around and around and around and she [TS]

  thinks the 10 hours this and like the song that never ends exactly just goes [TS]

  on and on my friend right ok I i I am unfamiliar with someone just leaving a [TS]

  song for 10 hours on YouTube I put single songs on repeat sometimes for [TS]

  many many hours in a row seems like its function the same thing I don't know why [TS]

  we need to go to YouTube to listen to one that is simply 10 hours long [TS]

  what I thought you were asking about is songs that have been stretched to be [TS]

  ridiculously long you know what I'm talking about you don't know what I'm [TS]

  talking about things like you are just not the connoisseur of music that I [TS]

  I am when you say stretch you just mean a song that is written to be very long [TS]

  or that something's happened to it like when I see nothing before where people [TS]

  slow down music ok this is the only example that I know this but it is [TS]

  someone who is taking in a Justin Bieber song and they've reduced it to make it [TS]

  800% slower and i actually think it is amazing and I have listened to this [TS]

  several times actually really like this as bizarre background music it's it's [TS]

  very interesting to listen to but yes if you take a song and you super stretchy I [TS]

  would really like to know technically how they did it because it doesn't sound [TS]

  like they just drop the speed of interpolation or something but anyway I [TS]

  do quite like the song has slowed down 800% by Justin Bieber so that's what I [TS]

  thought you meant by 10 our songs but apparently apparently not I don't have [TS]

  any idea what is usually when you slow something down like this which doesn't [TS]

  really have that it's like they've slowed they've slowed it down but [TS]

  they've kept the pitch alright it's it's very very strange I remember trying to [TS]

  figure out what they did and if you actually just make it go a hundred [TS]

  percent faster you can hear that it doesn't sound normal at that speed so [TS]

  they've done some adjustments to it to make it sound ok but yeah there's my [TS]

  music recommendation for the week from my cultured selection of new music that [TS]

  I would like to listen to Justin Bieber percent slower check out people had his [TS]

  first grade is very slow Justin Bieber don't forget to buy t-shirts t-shirts [TS]

  tee spring dot com slash context the show and we're very happy about it [TS]