Cortex

Cortex 6: General Purpose Problem

 

  how was your fourth of July it was a totally normal day because I live in [TS]

  London live in America do not do anything I haven't done anything special [TS]

  for fourth of July I tried to do American things did you have a BBQ I had [TS]

  a hotdog hotdog ok I'm halfway there but you didn't BBQ it when I i men in the [TS]

  world way we're embossed which is one of my favorite beach cities and towns I can [TS]

  never remember which one it is and we went to this bar which was serving [TS]

  American food for Independence Day American flag up stuff and we had beer [TS]

  and hotdogs did you recklessly endanger your hands with explosives [TS]

  this is also part of the fourth of July tradition no I don't think they were [TS]

  doing any fireworks actually can you buy fireworks in England [TS]

  well you can you definitely can for fireworks night to remember remember the [TS]

  fifth of November is inefficient november the fifth well because my [TS]

  nephew was born on the fourth so now I can I get those confused now in my brain [TS]

  your nephew is not guy Fawkes though it is the fourth of July just something [TS]

  that you're not too fussed about or is it just because you're here and when you [TS]

  hear that just not the same level of excitement yeah I just forget about it I [TS]

  would have forgotten it entirely about it were it not for Twitter and seeing [TS]

  people doing America things on Twitter for the July it's fine if you're in [TS]

  america and their barbecues and fireworks and celebrations and things [TS]

  but here in london is just a normal day just a normal day before july's always [TS]

  tough day for me because people on social media like to remind me that I'm [TS]

  British right that's just what I get for the entire day americans bashing British [TS]

  people on the internet day [TS]

  that's really convey as though you had anything to do with anything that [TS]

  happened two hundred years ago and also as though the americans alive today can [TS]

  claim any credit for the group for the glorious victory that they had as yet [TS]

  but the photos by people like to remind me that they they want like right as I [TS]

  did you win [TS]

  can you explain that but to me this is just like the sports thing we won what [TS]

  did you do you did nothing but sit in the stands but with the with patriotism [TS]

  stuff it's even worse we won the revolutionary war really you weren't [TS]

  even alive when it was occurring we need to address the heat from last week [TS]

  though I am yeah because basically I don't know how much of this you've seen [TS]

  the heat Olympics is this what you mean people telling you where they are and [TS]

  how much hotter it is wherever they are [TS]

  yeah like I care when I'm physically uncomfortable where I am yeah I saw a [TS]

  bunch of the Olympics I just wanted to basically state that it's not a [TS]

  competition like we were looking to compete and there are a lot of places in [TS]

  the world we totally accept but I think the problem that mean greater having a [TS]

  speaker's neither of our homes are equipped to deal with heat that that's [TS]

  the difference and places where it's like 1900 degrees Fahrenheit every [TS]

  single day like they're probably better equipped oh yeah I will be visiting my [TS]

  parents in North Carolina soon and the North Carolina summers are awful they're [TS]

  very hot very humid but luckily you never have to be outside for more than [TS]

  10 seconds in a row ever in North Carolina during your air conditioned [TS]

  house you step into the garage which is hopefully air-conditioned as well you [TS]

  get into your air conditioned car and you drive to the supermarket so the only [TS]

  time you have to be outside is however long it takes you to walk from your car [TS]

  to the supermarket so North Carolina is functionally entirely in [TS]

  doors just don't go outside and it is prepared to handle those temperatures [TS]

  but London as we discussed is not prepared to handle these temperatures [TS]

  English people just believe in their minds that their summers are always fine [TS]

  despite the annual evidence that they are not fighting that they would benefit [TS]

  from air conditioning that they refused to install I think one of the things in [TS]

  in that is league I bet that newer homes now have some kind of central air system [TS]

  but many homes here were built before that was even a consideration which is [TS]

  maybe not the same so much in america like the houses were built differently [TS]

  they will build more recently and therefore could have been equipped for [TS]

  that stuff I give it somebody said to me like you can build yourself a house I [TS]

  would put air conditioning in that house because I'm doing it now but you know [TS]

  many houses are older and then I guess we've become used to not having it we [TS]

  just don't have it it's it's like today I dunno it's 20 degrees Celsius or [TS]

  something today maybe 22 something like that and I would like to have some air [TS]

  conditioning right now cuz did the temperature is not exactly as I would [TS]

  like in the room today the other problem with talking about the temperature is we [TS]

  didn't mention on the day but the humidity on the day we were recording [TS]

  was 100% which that tlie vastly increases the discomfort and they get [TS]

  frustrated when people from Arizona then tell you how was a hundred and five [TS]

  degrees out today the guests [TS]

  Arizona your 105 degrees is lovely I have gone briefly hiking in Arizona in a [TS]

  hundred-plus degree weather and is totally fine if you bring enough water [TS]

  because the humidity is 0 the water just flows through you and you have a natural [TS]

  air conditioning system by the end of the if the if the committee is a hundred [TS]

  percent your body has no recourse to cool down and you're just like a sad [TS]

  shaggy dog lying on the floor with its tongue out desperately trying to cool [TS]

  off Parque on the red it has discovered that Dayton Ohio does indeed have a [TS]

  fashion week then this date in Fashion Week dot com just because there are many [TS]

  people that were noticing that the wedding ideas that you actually just [TS]

  didn't seem to believe that Fashion Week exists I still don't have any idea what [TS]

  it is is this week where people are extra fashionable the holiday like their [TS]

  designers you know like the big fancy just not growing industries the big [TS]

  fancy fashion houses they have fashion shows where they show off their new [TS]

  collections and they do them in different parts of the world [TS]

  ok that doesn't make any sense why Dayton Ohio as a fashion week then how [TS]

  many fashion designers in the world can there possibly be that mean I assume [TS]

  that this is local designers if you look at the date with leather crafts clothing [TS]

  week is that what you're saying in dayton ohio is in London it's a big [TS]

  thing the dayton ohio Fashion Week in 2012 so I don't think it did very well [TS]

  but it existed there were people in Denton that was showing off their [TS]

  fashions but I'm not sure if it went much further and obviously it didn't [TS]

  know unfortunately maybe all of this additional promotion for Dana may help [TS]

  them bring back the fashion week we can only hope [TS]

  campaign this can be like our campaign I didn't realize we're invested in this [TS]

  now I'm not invested in this high I don't even understand what this is I am [TS]

  bring back Dayton Ohio fashion week maybe we could do our first live cortex [TS]

  from Dayton Ohio for Fashion Week what do you think now disagree [TS]

  designers and models walking down runways and what faction leaders it's [TS]

  like WWDC for the fashion world except in multiple cities it's like an industry [TS]

  event where they show off what they're doing [TS]

  comparing the WBC that should be a really good comparison people come for [TS]

  the event they go to the shows and business this is the same thing then as [TS]

  Dayton Ohio having their own local Apple party during the week of WWDC that's [TS]

  what this is it's basically the Mac user group equivalent of a Fashion Week ok [TS]

  alright I understand now I think many people are very interested to read it [TS]

  and Twitter to see in the idea of you streaming the games that you play oh [TS]

  yeah we had our we had our unexpected video game podcast last week which was [TS]

  frustrating to listen to you because I was not even remotely prepared for it [TS]

  and I kept thinking I didn't mention this game where that came with all these [TS]

  other things we've got a lot of feedback about that I get this requests a lot of [TS]

  people want to see what are called let's play videos or just streaming stuff so [TS]

  with members of the audience who might not be aware [TS]

  let let's plays are a huge huge part of the online video world that you I there [TS]

  are deep into or don't know anything about it is when someone is recording [TS]

  themselves playing a video game usually with some kind of running commentary [TS]

  over the top and I do not watch Let's Plays except with aches [TS]

  extremely rare exception because I don't get very much out of them this is where [TS]

  I feel like there's a bit of a cultural divide if I was younger I might [TS]

  appreciate this form of media but I don't really get let's play's most of [TS]

  them I find them just uninteresting and so when people say why don't you do [TS]

  let's play videos the problem here is that I the only let's play video that I [TS]

  have ever seen [TS]

  are obviously requiring an enormous amount of work to do either one that I [TS]

  like and the ones that I don't like I don't appreciate the form at all I don't [TS]

  understand why people watch them or what makes them good they just seem [TS]

  pointlessly dumb to me and so this is why it's it's at an unhappy intersection [TS]

  for a project of mine to do it it seems like it's an easy project but I don't [TS]

  understand what makes the ones that look like they're easy to do good or I don't [TS]

  appreciate what makes those good and the one that I think are good [TS]

  are obviously hugely labor-intensive and would just be a whole other job to do [TS]

  that's why I don't don't think I'll ever do let's please visit ok so there I will [TS]

  name drop here when I think of as a great example of a let's play done well [TS]

  which is which is a guy called eagle rush on YouTube and he has a series [TS]

  called Iron Man impossible which is Forex com and that is perhaps the only [TS]

  Let's Play series I have ever watched for any great length because he's [TS]

  walking through the game but he's talking about the strategy used to win [TS]

  on each level and most importantly he's doing all the voice over after he's [TS]

  played through and so he's cutting all of the interesting parts and making it [TS]

  go much faster than a normal game actually would have a lot of that the [TS]

  lot of work to do but I think they are very good because of it [TS]

  this is turned into the missing you say this now it's kind of turned into a very [TS]

  unexpected cortex you like topic [TS]

  which I was I wasn't expecting this but says it's raised a question for me it is [TS]

  undeniable that the type of let's play that people have asked for which is [TS]

  basically just watching you play the game and even in silence you could be in [TS]

  silence and just have the audio of the game going on and people just observe [TS]

  the way that you play or you could just talk about what you're doing as you [TS]

  doing it doesn't need to be running like I did this because there is a market for [TS]

  this type of stuff because there are people that these channels there are [TS]

  people that make lots of money doing this kind of thing where it's very [TS]

  simple even twitch stream just think people so there is a market for it [TS]

  there are people that would like to see it that you do it there and you're going [TS]

  to be playing the games anyway so what's stopping you from just doing the very [TS]

  bare minimum and just doing it you're playing the games it doesn't it's not [TS]

  gonna take a lot of effort you to to stream them especially gaming on the [TS]

  horizon you have done stuff like this before [TS]

  there are videos on your way to channel where you've shown yourself playing [TS]

  video games every once in a while I do screen recording of when I'm playing a [TS]

  game and I will put it up on my YouTube channel as a time-lapse video so I'll [TS]

  take a game that I played over and over many hours and compress it down into 15 [TS]

  minutes or so and i think thats with open TTD atrium building game with [TS]

  something else I can't remember what else I have tried to do room world when [TS]

  I couldn't remember and i was i was just debating doing one with Victorio [TS]

  actually I'm coming to the end of my life cycle with that game I think it was [TS]

  this way you are wondering if you wanted to do a tutorial I was already I was [TS]

  finding myself thinking about a process for factorial but interest thing [TS]

  we were just talking about you recognizing that you do every time and [TS]

  did it again and I will continue to do it every time the thing well as I was I [TS]

  was I caught myself thinking you know I just talked about this on cortex I [TS]

  really should do it this time I really should this is actually a really good [TS]

  but it's just another level of my brain trying to trick itself is all that's [TS]

  happening here but I have a have done the same record the screen and put it up [TS]

  as a as a time-lapse video and I mean considering the amount of effort [TS]

  required in the number of views it's it's kind of crazy like be just a [TS]

  time-lapse video of me playing open TTD is gotten almost one of them's up to [TS]

  like ninety thousand views just ridiculous [TS]

  90,000 people watching me play a game like that in and of itself is more [TS]

  evidence to say that you could do a very bare minimum thing and people watch it [TS]

  so you like then we're very little work [TS]

  generate income during the time when you're not making any money this feels [TS]

  like something that the gray spreadsheets [TS]

  doesn't it though of marginal additional effort for exponential value but the [TS]

  thing is my I find that so I don't really have hobbies because everything [TS]

  in my life that might start out as a hobby or interest it eventually either [TS]

  turns into work or it gets dropped by I have a very hard time maintaining any [TS]

  kind of interest that doesn't have multiple purposes in my life is that [TS]

  this is the problem with having 1 I'm in the same boat having one thing that was [TS]

  your hobby that then becomes the way you make your living every time you get a [TS]

  new hobby [TS]

  you wonder she complain much right and I've always have always wanted to be the [TS]

  kind of person who was who had a hobby or I wanted to develop skills that are [TS]

  useless in and of themselves but I hope be really great if I could be if I could [TS]

  learn how to do woodcarving right but I know from experience that anytime I have [TS]

  attempted to do these these kinds of intentionally purposeless hobby use it [TS]

  just falls apart immediately or things that I get interested in become work and [TS]

  so I was I was interested in time management a while ago and that that [TS]

  became work and I was interested in presentations and how to explain things [TS]

  well and that became work and there's a few other things that i've i've picked [TS]

  up that have become work in some way or another and so I I'm not even sure it [TS]

  would be a good idea just psychologically for me to have not being [TS]

  in my life that doesn't become work and that's why I'm resistance to even doing [TS]

  the bare minimum that people want of talking over a game and putting it up on [TS]

  the Internet is also for me I find I don't know how to explain this but I i [TS]

  find that that there's a real activation energy in my mind to speaking out loud [TS]

  I'm aware that I don't like a lot of voice interactions with the computers of [TS]

  the phones like Siri I use it weigh less than I probably should because there's [TS]

  something in my brain that's hard to get the ball rolling on talking and so if I [TS]

  was playing a game I would that I was recording a commentary for I would have [TS]

  to be constantly reminding myself that I'm supposed to be talking to an [TS]

  audience who is listening and then it becomes this whole thing about oh right [TS]

  and it needs to be entertaining [TS]

  and now you're playing a game not just to mess around with whatever but you're [TS]

  playing a game in front of an audience of people and that's also why would [TS]

  people even as for the twitch streaming which I barely understand which seems [TS]

  just monstrously complicated are trying to figure out a few times how the heck [TS]

  which works with a broadcast games and it's a whole other a whole other [TS]

  ecosystem over there but even just live streaming the game I wouldn't want to do [TS]

  that because it would just change the nature of em I actually really relaxing [TS]

  or am I still doing work and then never relaxing so that's that's partly why [TS]

  don't do it even if I could theoretically earn money for very little [TS]

  additional effort [TS]

  okay I get it I get what youre saying because that idea of them be damaging [TS]

  but there is just a very interesting conundrum could be on paper it seems [TS]

  like a great idea but I'm even aware that when I do record the games for the [TS]

  time lapse I feel a little bit different when I'm playing them is not the tiny [TS]

  bit but I just have to be more aware of things when I'm doing that well that's [TS]

  very normal like me you before we start this recording and I am completely aware [TS]

  of how I feel as soon as I pressed the wrong button to record yes then it's [TS]

  different it's certainly different because they're people listening right [TS]

  now talking about this [TS]

  you are you familiar with PewDiePie nobody who works in the world of YouTube [TS]

  can be unfamiliar with PewDiePie I have watched a few of his videos he is the [TS]

  number one probably is still the number one youtuber that sometimes a change but [TS]

  he has been the number one youtuber for quite a while anyway and he does Let's [TS]

  Plays not exclusively but a lot in his videos so that he's been in the news [TS]

  this week [TS]

  people found these paperwork that he had to submit to the government about his [TS]

  earnings and he made in 2014 he made seven million dollars [TS]

  so he's naturally he's been in the news because that's a ton of money and I [TS]

  think in 2013 he made four million yeah he he has been relatively open about [TS]

  that did an AMA before on red people asked how much he made and and pretty [TS]

  much confirmed that that time he was making four million dollars a year but [TS]

  see what our numbers on YouTube curious to see 37.7 million subscribers for [TS]

  comparison I have one point something and he has 9.3 billion views I have a [TS]

  hundred and sixty three million views online channels I mean is that the [TS]

  dishes to compare it with this is this is the nature of any kind of attention [TS]

  driven field like anything in entertainment for the arts in general is [TS]

  that it's a power-law distribution that the number one person is going to have [TS]

  vastly more than the number two person who has vastly more than the number [TS]

  three person and then you get an exponential drop off as you go as you go [TS]

  further out the line so you should expect that the number one person just [TS]

  seems ridiculous compared to the number two person think recreated video talking [TS]

  about this and he spoke very from the heart he was talking about where he came [TS]

  from and how you know he just is a guy who makes the videos you know people [TS]

  think these videos are crazy they are kind of like really mad cap you know [TS]

  some people think I just sit down here and just talk to you can appreciate [TS]

  and he talks about why the villa's make him happy and stuff like that but there [TS]

  seems to be people that want to attack him he makes [TS]

  just wondered like you know I'm telling you about this for the first time now [TS]

  but I just wonder how you feel about this like do you have sympathy in this [TS]

  area like that now all of his information is public and he has to deal [TS]

  with people criticizing it and analyzing and that kind of thing I just I have [TS]

  sympathy because the Internet allows people to become just crazy famous in a [TS]

  short period of time and you have no frame of reference for that we're deep I [TS]

  was just a few years ago a normal dude and now he's a dude with close to ten [TS]

  billion views of his material and then just a weird thing to deal with or to [TS]

  have almost forty million subscribers so yeah it's that's a hard thing to handle [TS]

  in a short period of time and friend from the couple of interviews I've heard [TS]

  with him and the very few things I read he seems pretty well-adjusted he seems [TS]

  like he handles it as well reasonably well as you can expect anybody to handle [TS]

  this but if there's a reason why it seems like some celebrities just lose [TS]

  their mind as their fame increases because it's surprisingly difficult to [TS]

  to deal with some of the changes that occur in your life and when you're just [TS]

  a normal guy and then suddenly earning seven million dollars a year [TS]

  you know it's not like oh I'm crying in my cereal oh how sad it is less money [TS]

  that's not what I mean to say but it's just it's a different scenario but [TS]

  people have to have to adjust you haven't watched the video myself but I'm [TS]

  assuming it's the let's talk about money [TS]

  video of his yeah so watches now to think that would be a thing to do you [TS]

  watch it [TS]

  today's sponsor of cortex is audible.com [TS]

  mom for listeners of cortex audible offers a free audiobook of your choice [TS]

  any 30 day trial when you go to audible.com / cortex choose for over a [TS]

  hundred and eighty thousand different things to listen to download whatever [TS]

  you want and begin today [TS]

  now us to recommend something to you I had something planned for this Adam [TS]

  changing it at the last minute because I have been listening over the past day [TS]

  and a half to a terrifying book called Super intelligence has designs [TS]

  strategies by Nick Bostrom this is one of those books where enough people whose [TS]

  judgement I trust have recommended in a shorter period of time that I decided to [TS]

  move it to the top of my queue and it has certainly caught my attention with [TS]

  its existence Johor in short the book is about thinking through the inevitability [TS]

  and consequences of developing artificial intelligence [TS]

  it's one of those books that feels like it's half crazy and half genius and i've [TS]

  only half finished it but the reason I can recommend you at least tried is [TS]

  because inaudible if you don't like a book you can just return it for a full [TS]

  refund so even if you already have an audible account you can give it a shot [TS]

  and if you don't like it you can just return it and get your money back and if [TS]

  you don't have an audible account and this is the first time that you ever [TS]

  signing up you can try this one for free so that's super intelligence by Nick [TS]

  Bostrom protip here if you find the beginning a little slow going in a [TS]

  little dance because the author is setting up why it is inevitable that [TS]

  we're going to have some kind of artificial intelligence systems in the [TS]

  future [TS]

  skip to the delightfully named chapter eight is the default outcome doom that's [TS]

  where you can start with this book if you really want to just jump right into [TS]

  the heart of the argument is the default outcome doom spoiler alert [TS]

  yes it is so if you want to listen to it audible has it with more than a hundred [TS]

  and eighty thousand things to listen to [TS]

  there is definitely something for you here [TS]

  if you want to show your support for cortex and get a free audiobook and 30 [TS]

  day trial sign-up today at audible.com / cortex [TS]

  back then so what did you think of it yes I just watched just took a break I [TS]

  just watch the video to see what he was saying that I wasn't just talking out of [TS]

  my butt about things that don't know what he's talking about but he does [TS]

  about two things one of which is that money doesn't make you happy and there's [TS]

  definitely something to that there's some actual interesting psychological [TS]

  studies that say once you have filled your needs in life additional money [TS]

  doesn't make you extra happy so that given that he's earning seven million [TS]

  dollars versus four million dollars a couple years ago he's not twice as happy [TS]

  as he used to be and save money doesn't mean he doesn't work that way but the [TS]

  one thing he talks about which i think is just sometimes something that people [TS]

  focus on in the economy and particularly the Internet economy and how attention [TS]

  works is people saying that his job is really easy I don't doubt that his [TS]

  videos are more work than they look like because part of the skill is making [TS]

  stuff look like it's easy look like it's simple and fun but the truth is the way [TS]

  the economy works is it doesn't actually matter if his job is really easy that's [TS]

  not how compensation works on the internet and that's not how money works [TS]

  on the internet even if he just has the easiest job in the whole world he has [TS]

  been able to generate a huge audience of people and it is that huge audience that [TS]

  is valuable to advertisers and is thus related to related to the amount of [TS]

  money that he makes but a moral argument that people whose jobs are harder should [TS]

  be paid more and that's just maybe the universe should work that way but that's [TS]

  not really the way economies actually work and people just get people just get [TS]

  mad at people making lots of money for jobs that they perceive as being [TS]

  very easy but it doesn't even matter if they are very easy but that's just not [TS]

  how the economy works [TS]

  congratulations to PewDiePie yeah so today we're going to talk about [TS]

  potential minefield of a topic which is email I think anybody let's listen to [TS]

  her internet will have an idea of how you doin email your relationship with [TS]

  email is and i wanna talk about that a little bit but before we go into kind of [TS]

  how email is for you today as I wanna talk about your relationship with email [TS]

  going back a bit further so we can try and frame how you are with it now and [TS]

  why and how that changed when you like when I first get email [TS]

  well it's you know people's relationships of email changes you you [TS]

  didn't always received hundreds of emails a day [TS]

  yeah I'm pretty sure my first email account ever it was on prodigy don't [TS]

  think I received very many miles on that account [TS]

  know so I I actually do think that it's important to take a look at how you have [TS]

  your email habits have changed because it helps frame and helps explain to [TS]

  people I think why huge deal but the way they do it now so when you get when you [TS]

  first started out with email when you had your party gmail account using it [TS]

  for who knows what I use that prodigy account for i mean that was that was [TS]

  back in the middle school days I may have had that email account and never [TS]

  actually sent a message to anybody [TS]

  yeah I was just a dumb kid in the world and they eventually graduated onto a [TS]

  compuserve email address and AOL email address and then I think after lol I was [TS]

  on hotmail for a while and then I went to my university email address this is [TS]

  this is the history of my mail [TS]

  so I guess that like most people email wasn't an important thing in your life [TS]

  and to working yea even at university level I feel that email I used it but it [TS]

  was not central to my life and it was it was not even remotely as important as [TS]

  professors would send out notifications about home worker canceled classes are [TS]

  stuff over email but don't even remember really emailing friends so yeah I think [TS]

  email didn't come into its full horrible shape until the working world is when [TS]

  email comes into full force explain to me what it was like a male was like when [TS]

  you are working in the school because you know my my email time came when I [TS]

  was part of a massive multi-billion dollar like multinational corporation [TS]

  so for me like I expect that that is maybe as bad as you get it doesn't sound [TS]

  good [TS]

  described it now I'll talk about how emails like for me at work in a minute [TS]

  and I actually part of my job towards the end of sending emails to millions of [TS]

  people which is another really weird thing to do is to do when you receive I [TS]

  was one of the people that everybody hates but what was email like schools [TS]

  did you get lots and lots everyday like I just can't imagine like when I was at [TS]

  school why teachers would get email does make sense to me [TS]

  ok the thing is different places have very different email cultures throughout [TS]

  the various schools I was at things were quite different but one of the most [TS]

  common thing that you get a lot of emails about its cool is some problem [TS]

  with some kid about something and because of a lack of technical [TS]

  competence ahead hall of the schools that I worked at these emails would just [TS]

  be sent out to every single teacher so there would be some email like Oh little [TS]

  susie is sad today because her hamster couple cans died so please be extra [TS]

  sensitive to see today in classes like it's great I don't teach Susie I don't [TS]

  even know who she is why am I getting this e-mail yea oh I'm getting this [TS]

  email because you have just sent this to the list of every single teacher at the [TS]

  school [TS]

  extra helpful when the email would be phrased in this exact way where it's [TS]

  Susie Susie no last name Susie ok well there are several Susie's description [TS]

  even so you would get a lot of emails like that because you think if you're [TS]

  out of school with a couple hundred kids I was thinking my school might smaller [TS]

  schools the meanest was a five years three forms about 20 kids performs thats [TS]

  about 300 kids is that right [TS]

  my school had over 2000 students so I taught at a school that was like that [TS]

  but three out of the four schools that I taught we're in the hundreds of students [TS]

  range [TS]

  but even when you're talking about hundreds of kids there's always [TS]

  something that's going on and so you get a bunch of emails just about all kinds [TS]

  of stuff that's happening with all of the students and that's really [TS]

  frustrating because you're trying to filter through the stuff that is [TS]

  relevant to you don't care about the stuff that's not relevant to you that's [TS]

  one of the kinds of things that you can email about this also we stuff about [TS]

  policy updates or when meetings have been changed all the normal kind of [TS]

  corporate stuff when you have a bunch of humans together trying to arrange things [TS]

  but what I say that email cultures can be different is that at the school I did [TS]

  teach at that had thousands of kids no longer hundreds of kids and there's also [TS]

  hundreds of teachers this one's cool allowed a thing that I will never [TS]

  understand why wasn't crushed they had and email all staff button that every [TS]

  staff member had access to now what people use this for was as a tiny [TS]

  Craigslist in the school [TS]

  oh my god if I had been the headmaster of that school this is one of the very [TS]

  first things I would have put a stop to but I would log into my email address [TS]

  and every day there would be several I'm selling my ten speed gear bike you know [TS]

  it's it's from 2005 hardly used it blew here's a picture message me back if you [TS]

  wanna know bringing it to school in the next day or have a surfboard that I [TS]

  haven't used in a while if anybody wants to buy let me know and there was just no [TS]

  there was no ethnic at about this like it wasn't an issue though it was an [TS]

  issue I feel like I was one of the few people who who was pleading for this to [TS]

  stop but everybody else was like oh is this is this is useful if I have [TS]

  something I'll just try to try to sell it but guys there's too many humans here [TS]

  there's too many point to point things that people want to talk about [TS]

  out you shouldn't let any member of staff be able to email another member of [TS]

  staff and that that was one of the worst email cultures I had ever seen but just [TS]

  in general when you have large groups of people together you have the the thing [TS]

  that I was death by carbon copy because of the way humans are there is a [TS]

  combination of people wanting to feel important [TS]

  stroke people covering their own ass which results to if there's any doubt at [TS]

  all [TS]

  carbon copy everybody that this thing might potentially be related to and so [TS]

  that's that's what email is like in school and I'm sure just like in [TS]

  companies have just so much stuff that ranges from the absurd that shouldn't be [TS]

  here like the Craigslist system to the just simply frustrating like Susie who I [TS]

  don't teach but I'm still getting emails about her to everyone I work with [TS]

  feeling the need to carbon copy everybody about everything so that their [TS]

  butts are all covered or that these people feel important [TS]

  that's that's what I'm sure this this doesn't sound wildly unfamiliar to you [TS]

  in your corporate setting this is a very interesting because that is incredibly [TS]

  similar to what it was like for me which is just surprises me that a school is [TS]

  kind of like a big soldiers corporation in that regard we didn't have the [TS]

  greatness that you had that would not be allowed there were like Department [TS]

  newsletters where people might be able to throw something in there that was [TS]

  sent out on a Friday you know which was fine there was one that included a [TS]

  really off-color joke which was incredible that it went out and then [TS]

  there was like this is one time and then there was an email sent like an hour [TS]

  later which was an attempt to retract the joke very weird but that was one of [TS]

  my favorite things that ever happened [TS]

  be rescinded his joke like it was never there in the first place [TS]

  that's how these things work there's no memory hole guys but we had we had that [TS]

  thing because it was the idea of everybody always was just trying to make [TS]

  sure they won't get fired [TS]

  that's just a fact I was the biggest problem corporate culture and so it was [TS]

  basically just people would send out emails and copy and everyone that they [TS]

  thought was important or that they should know like Taylor was a project [TS]

  there was some kind of project which had multiple layers of task forces in teams [TS]

  that ended up with a hundred people on them and you will get copied in and [TS]

  there will be a conversation between two people and 25 emails later you're still [TS]

  in the chain I got lots of this like you know I would go away I remember one time [TS]

  I was away for one afternoon and one day and I had seven hundred and fifty miles [TS]

  which is no way to work it's just the worst there are so many emails that [TS]

  could have just been in-person conversations believable wanna have like [TS]

  these the portrayal yeah they just wanna have them because like why not wanna put [TS]

  it in their cars in maybe somebody else will pick it up at some point so I [TS]

  actually think that this conversation is important because I can see now where [TS]

  some of your problem comes from where you are bombarded all day with pointless [TS]

  email really does change the way you think about it because then I started to [TS]

  apply some of my anger towards email to even a nicer email I get which is email [TS]

  about this kind of stuff so I have always been the inclination like you to [TS]

  be very very strict about the way the email work in my life however I have [TS]

  somethings I'll tell you about a bit I'm sure really hard for you but you might [TS]

  be surprised I am vastly regretting suggesting email as a topic I brought it [TS]

  up because it's been on my mind what has been a member [TS]

  because gmail has become more of a problem for me lately it has been [TS]

  recorded that episode of hello internet like a year ago [TS]

  resting I was hoping that was the case oh you were hoping I was having problems [TS]

  with my email great thanks Mike when you start out with you choose the fan mail [TS]

  began how did originally tree and how did it make you feel just as hell [TS]

  original need to have the disclaimer that we're sound like a total jerk here [TS]

  but both going to is totally fine grater in safe environment line we're gonna [TS]

  sound terrible next couple of days when you first receive this kind of stuff [TS]

  it's it's very nice but it's also just a validation that what you are doing is [TS]

  appreciated by people so if you make something and you put it out in the [TS]

  world and people respond in a positive way that is an indication that you have [TS]

  something that people like because you can't ask people in your life but what [TS]

  do you think of this thing that I've made because they can't possibly be [TS]

  objective the best thing that you can get is positive feedback from someone on [TS]

  the internet who is totally on invested in your situation so that the fan mail [TS]

  is is nice at the beginning because it is part of this positive feedback system [TS]

  but I don't know I have always been doing stuff on the internet for a long [TS]

  time and and so I have always just been aware of of the email as it's very hard [TS]

  to even just a deal with emails as though they are from people when they're [TS]

  from strangers that's what I mean it's like the bulk of it is a good signal but [TS]

  the particulars of any individual email it's it can be hard to evaluate what [TS]

  that means [TS]

  but when you start getting those emails if you are then making something that [TS]

  becomes increasingly popular the number of those emails increases and so the [TS]

  value of anyone individually decreases and as a friend of mine Eric Liam has [TS]

  said that the the value of positive feedback [TS]

  trends toward zero at the initial positive feedback is very valuable but [TS]

  much later on each additional piece of positive feedback its marginal utility [TS]

  is almost zero and that's just a strange position to to be in to be on the [TS]

  receiving end of so I'm gonna try and dig out of the problem that can be [TS]

  perceived when talking about this type of feedback ok is not that I don't want [TS]

  to receive feedback and/or here nice things from people about the fact that [TS]

  they enjoy it because I love that I love to receive the problem is it's not [TS]

  against the amount it is the inbuilt problems with emails system and email [TS]

  etiquette horribly broken thing which make this type of communication more [TS]

  difficult to deal with because one of the problems with email is that there is [TS]

  not a this is where the nice stuff goes box because all the email goes to the [TS]

  same place goes into that Winehouse count or that one at which houses the [TS]

  main email accounts that [TS]

  so the problem is I can't go in there very easily and be like just show me the [TS]

  nice stuff and ignore the fact that it's very possible for me to tell the filter [TS]

  or do a search and just to do it that way but it doesn't detract from the fact [TS]

  that there is still the office staff and that this mental block this thing is [TS]

  full perspective of what's in there because there are mechanisms of feedback [TS]

  that I love and I know that you love which can even in some instances houses [TS]

  much text as an email can can house like for example champion as a feedback [TS]

  method but it has a very very different set of inbuilt social rules that make it [TS]

  a more welcoming place to receive feedback for me and I feel the same [TS]

  about this way with Twitter as well because email a social responsibility to [TS]

  it [TS]

  of replying because people draw from email that the ideas of email came from [TS]

  letters physical letters and when someone wrote you a letter you would [TS]

  write them a letter back because when this correspondence kind of thing began [TS]

  it was like wow that's the main amount of letters do you get those types of [TS]

  things you would respond back to what the problem is [TS]

  brands live in email and you know they send you stuff and business happens or [TS]

  email and stuff comes through that way so the idea of bread and other social [TS]

  methods of feedback a much more welcoming because I think that people [TS]

  generally don't expect replies in the same way when you throw something out [TS]

  into the red for example even more so because I think read it is more clothes [TS]

  that email because twitter is very limited in what you can say ready you [TS]

  can just chat and keep talking people know that you're there and reading it [TS]

  and other people can respond to it and converse about it [TS]

  so it becomes a very different thing it's a more public thing but from the [TS]

  comments I've seen in the rate of this show people don't seem to church don't [TS]

  don't really change the types of stuff that they say that they would say by [TS]

  email [TS]

  they say the same kinds of things maybe even more so in the reddit people more [TS]

  honest than they would be an email because they're addressing everyone as [TS]

  well as just so they may speak about 135 anyway so that kind of those methods and [TS]

  in the social feelings about that type of feedback works a lot better for me [TS]

  and I know that I thought it works better for you as well yeah things like [TS]

  Twitter and read it [TS]

  do not carry the same burden of reply that emails do so I feel no obligation [TS]

  to reply to everything on my Twitter stream I don't even I am NOT a Twitter [TS]

  completionist when I log onto to it are often just you know right to the top [TS]

  past hundreds of messages because there's just there's that social [TS]

  obligation is not there and in the same thing on Reddit where I'm there i read [TS]

  the comments but I feel that there is no obligation to reply to every single one [TS]

  and people on read it also have that understanding of your not going to reply [TS]

  to every single comment that here you're going to pick and choose what you're [TS]

  going to reply to so that email is different because it point-to-point and [TS]

  yes everything about email even even the app icons reinforces the letter [TS]

  relationship that email has that this is much more like a letter and someone has [TS]

  written this thing to you and he knows services systems and tools including the [TS]

  way that badges work and stuff like that reinforce the idea that everything is in [TS]

  his needs to be worked on [TS]

  ok unlikely so we post [TS]

  podcast on line and put it up on read it and the people are discussing it on the [TS]

  record we can go through we can look at the feedback and that's great it's great [TS]

  because it's also constrained to know was not on the reddit my tax accounted [TS]

  also telling me about stuff that needs to happen with my tax rates it's not a [TS]

  wide-ranging discussion that includes everybody in my life [TS]

  who's even tangentially connected to me attempting to get my attention and this [TS]

  is this is one of the problems with email is it is unbound in who is [TS]

  reaching out to you so when I open my email I can have messages from you know [TS]

  business partners from banks from family from friends it's the whole spectrum of [TS]

  life is there an email which is why I think it ends up for many people [TS]

  becoming such a like a focus of problems because your email icon when you press [TS]

  it this is the button that says I am now going to look at all of their requests [TS]

  that everybody in the world has of me that's that's what email functionally is [TS]

  and that's why it can be quite difficult to deal with because it's also filled [TS]

  with many different kinds of requests things that can take two seconds or [TS]

  things that can take hours and hours and that that also makes it much more [TS]

  difficult words on Twitter if I wanted to be a Twitter completionist I could go [TS]

  through that timeline really quickly because the domain of the problem of [TS]

  responding to anybody on Twitter is limited [TS]

  I'm never going to respond to anybody with more than a sentence or two if I [TS]

  get an email from someone it can represent a whole afternoon's worth of [TS]

  work of digging through papers in my house for example that the kind of thing [TS]

  that can come through email or it's just someone sending me a funny picture and [TS]

  then I can respond just with all that was great [TS]

  it's just it's so varied and so expansive in its nature it makes it [TS]

  difficult to [TS]

  to deal with in a consistent manner [TS]

  let's talk about the types of emails that we get so close I i'm interested in [TS]

  painting a picture of the variation and how that stuff works so primarily my [TS]

  emails are split into two camps but she's information about sponsors and be [TS]

  back they are my two main comes with a very interesting Lee I am shocked at how [TS]

  little email I received about the show I'm like a handful of people really [TS]

  understand is great and they go to a fantastic and I love the people doing [TS]

  that cuz I really liked it so email is incredibly important for my business [TS]

  because of the sponsor stuff [TS]

  lot of it goes through there so people contacting me the sponsorship contacting [TS]

  sponsor's information when we changed a lot that way it's how I arranged this [TS]

  show to make money and all of our options to make money and it's also how [TS]

  in some instances for a bunch of our shows how I hear from listeners those [TS]

  two things are very important but then you couple that with email newsletters [TS]

  mailing lists companies contacting me interested in I guess the patience of [TS]

  business I just don't care about all of this other stuff but when you put all of [TS]

  that on top it makes it even harder to get to those two kinds of emails are [TS]

  important I don't really have a lot of filters in place for dealing with this [TS]

  kind of stuff do you so I looked up something about my email before we [TS]

  started the show just wait for you and I get when I open up my email client [TS]

  averaged over the past month I usually get about a hundred and fifty emails a [TS]

  day now that is after several dozen filters that I have set up that [TS]

  automatically delete all kinds of stuff well can you give me examples of the [TS]

  types of things [TS]

  deleted or archived [TS]

  tons of notifications from various websites but I can't figure out how to [TS]

  stop them send me the notifications LinkedIn I'm looking at you just can't [TS]

  even try Facebook is the same way Facebook I know I've told you many times [TS]

  Facebook every email you about this stuff so I have a bunch of book filters [TS]

  for that that's the easiest kind of stuff I have some more complicated 100 [TS]

  have joked about his I do have a filter I forget the exact phrase but it is [TS]

  something like I am a reporter from just automatically delete that I'm not [TS]

  interested interesting thing so I have a bunch of filters like that just usually [TS]

  if this kind of notification stuff that's hard to figure out how to make it [TS]

  go away that that's the bulk of it I'm trying to read elite non actionable [TS]

  stuff that I don't need to see but after after that level there's still about a [TS]

  hundred and fifty emails a day and those are messages that are sent almost [TS]

  exclusively directly to me and they're largely from people there from people [TS]

  who have watched the videos were there from people who are reaching out for [TS]

  business reasons or their people that I know in my life who work emailing me [TS]

  those messages in a perfect world I would say eighty percent of them would [TS]

  have some kind of action [TS]

  attached to them into that there would be some kind of reply even if it was [TS]

  just to say thanks writing an ideal world record infinite time there would [TS]

  be something to be done with me be percent of those messages so that's [TS]

  that's what i'm looking at on it on a daily basis and it was interesting to to [TS]

  check against I listened to that episode of hello Internet an email before we [TS]

  started recording so just curious what was it at the time and so when we were [TS]

  recording then I was estimated I was getting about 5,200 messages a day so in [TS]

  the space of a year it's you know it's increased by fifty seventy-five percent [TS]

  something like that [TS]

  so that episode of how absurd number six it will be in the shadows today [TS]

  recommended listening but not required for discussion [TS]

  enough exchange but I also did listen to it again today examine it to just make [TS]

  sure that I was completely confident and while wanted to talk to you about so of [TS]

  the email that breaks through those filters what it what is it broken down [TS]

  into what are the categories of email that then lands in your inbox I will [TS]

  just stay for the record as well at the moment I probably get in the region of [TS]

  like thirty to fifty miles a day I reckon that kind of what would you ask [TS]

  me what kind what kind of message yeah what when it because you know my my type [TS]

  of email breaks down into may only contact from sponsors and feedback from [TS]

  the snows director biggest campaign email I received was like what I assume [TS]

  that feedback is obviously a large portion but what what else is that [TS]

  breaks through that limit yes feedback a huge portion of which is people telling [TS]

  me how I'm wrong about something that's a lot of emails people love to point out [TS]

  stuff in the videos do you wanna get that here's the thing I have rarely [TS]

  found that to be useful [TS]

  we've spoken already about like there's little you can do it once it's up like [TS]

  there's little you can do about it anyway [TS]

  the other thing when I say pleased that I am wrong [TS]

  largely what I get emails from people telling me about how I've simplified the [TS]

  situation and yeah this was a four-minute video on the internets the [TS]

  covering a hundred years of history I i didnt touch on everything but some [TS]

  people want to point out things that I have left out of the video and those [TS]

  emails I just almost always delete immediately if you can get a good sense [TS]

  of what they are from just skimming them very briefly like first sentence first [TS]

  sentence ok delete your just a person who wants to do you want to demonstrate [TS]

  to me that you know a lot about this topic and like that's great if I got one [TS]

  of these a week but I get ten of these a day and so i cant read these are not [TS]

  going to respond to these is just not going to happen [TS]

  other times people send me ideas for videos in the future [TS]

  topics that they want me to cover its feedback from from people but then [TS]

  there's a lot of stuff that just falls into the category of business email [TS]

  things that are related to the running of my business and those are the emails [TS]

  that are harder to deal with because they take much more time my current [TS]

  system which is not working great but it's better than nothing right now is [TS]

  that I have on my Mac some smart folders which are trying to filter out the email [TS]

  that's coming into broadly speaking three groups to the first group are [TS]

  people that I have explicitly labeled as the VIPs the second group which is [TS]

  useful as the one ones that are people who are in my address book but not [TS]

  necessarily labeled explicitly as VIPs and then the third group is everybody [TS]

  not in those two groups so someone who has sent me an email and they are not in [TS]

  my personal address book that's how I'm trying to triage the email as it comes [TS]

  in if you listen to that hello Internet podcast from a year ago I was much [TS]

  better at email then I am now I have gotten worse that email in the past year [TS]

  what does this mean worse means it's taking longer to reply to messages then [TS]

  is ideal that that's what I mean by worse ok so there's an enormous number [TS]

  of emails that I am just not going to reply to this is not going to happen and [TS]

  so I archive them are a delete them they're just they're just passing [TS]

  through the system [TS]

  but here's the thing is is that now that I've triage gmail into these three [TS]

  groups [TS]

  the problem is that messages from people i've explicitly marked as VIPs generally [TS]

  speaking these are not simple emails to reply to the emails if they are [TS]

  business-related that take a long time to do or that require thinking about [TS]

  they're usually not just quick responses and so when I'm going through my email [TS]

  what I'm trying to do is working from the top down in the VIPs but because [TS]

  these emails are longer emails and the they take more time I'm finding that I [TS]

  have a hard enough time just getting through the VIP section of my email list [TS]

  I haven't cleared that folder out in a while which then doesn't mean good [TS]

  things for the next level down which are just the people who are in my address [TS]

  book but not necessarily explicitly marked as VIPs and then it's very very [TS]

  strange to me but I have now also become one of these people who has a large [TS]

  number of unread messages because that third level of triage the people who are [TS]

  not in my address book at all I haven't gotten to the bottom of that in a long [TS]

  time so this is this is something that is different for me and when I get year [TS]

  ago be used to be much better at clearing out my email but current me is [TS]

  is not and it's partly because the volume of emails have gone up but it's [TS]

  also partly because the number of projects that I'm working on has gone up [TS]

  and so actually I am dedicating much less time in my schedule to getting [TS]

  through email and so that's why there's like a backlog building up but it's very [TS]

  hard to it's very hard to say that any any moment in time is grinding through [TS]

  my email does that is that a more valuable task to work on right now [TS]

  then getting the next video out or working on the next podcast and the [TS]

  answer to that is no email is usually filled with problems it's it's not so [TS]

  much [TS]

  projects that I can move to completion and then share with the world that's one [TS]

  of the things that I'm having a bit of difficulty with e-mail is like there's [TS]

  more of it and because I'm doing many more projects now I'm also dedicating [TS]

  less time to it and so that's why there's like a there's a backflow [TS]

  building up in my in my system so you mentioned that there's typically a lot [TS]

  of work related stuff going into there to help you run your business but how [TS]

  how is that being affected by the fact that you now spending less time in email [TS]

  is this is this is what I was talking about last time a little bit is what [TS]

  kind of problems do you let into your system and there are definitely things [TS]

  that have come up because I have not replied to emails fast enough but in the [TS]

  system of my business getting out videos and getting out [TS]

  podcast like fixes that problem I'll give you an example of just silly [TS]

  problem happened recently [TS]

  ok which is so have the three levels VIPs contacts and then grind everybody [TS]

  else is what is called ya call the grind love it great asset a great name the [TS]

  reason I call the grind is because that's what it takes to get rid of it [TS]

  yet these are two different kinds of groups of email VIPs and contacts are [TS]

  emails that require me to be thinking about the things that can't be done [TS]

  easily whereas the grind emails our emails that I can do in the delete flag [TS]

  to leave a reply mode of I'm just trying to burn through these as fast as [TS]

  possible to get this number down [TS]

  on lower so I wanted to clarify that that is the process of going through the [TS]

  Mbox and just triaging it on like that goes that goes need to come back to that [TS]

  goes that goes to come back to that [TS]

  yeah yeah that's that's more or less what I'm doing there with with those [TS]

  messages because they're usually messages from people that I don't know [TS]

  or their their automated messages from banks or whatever they can be gun they [TS]

  can be gone through in a very fast mode but the reason I separate them out is [TS]

  because I was I was finding that I was having a problem where I was trying to [TS]

  go through email and as I was going through it very quickly i mean the [TS]

  motive like right delete delete delete delete replyDelete to leave if I hit an [TS]

  email that was a big deal so like say something from my accounting right now [TS]

  to need to gather a whole bunch of papers together that that changes the [TS]

  flow of how this thing goes and and so I found I found it helpful to try to [TS]

  filter out these two groups that's one of the big changes new system is the [TS]

  phone masts filtering yeah that's that's different now from a year ago but that [TS]

  the silly problem hope was going to mention or really silly but everything I [TS]

  recently moved my parents from one email system to another but this meant that [TS]

  their email address changed their email address changed I forgot to update this [TS]

  in my system and so I basically I've been missing out on two weeks worth of [TS]

  increasingly sad messages about I haven't heard from you know I talked to [TS]

  my parents the other day and realized how do I need to go back into the system [TS]

  and pull them out of the grind folder by updating the Smart Filters about there [TS]

  you go in there and now now I'm looking at if I look at my [TS]

  VIP section there's four emails from my parents about flights so interesting to [TS]

  me that you communicate with family members the email I would prefer a [TS]

  different method of communication area the other thing with the email with [TS]

  flights is just that there's a lot to write in this information is going back [TS]

  and forth copied and pasted so e-mail e-mail kinda does make sense in this [TS]

  scenario to use but this this fall's right back into my problem of email is [TS]

  just containing a large number of different things and that's why I mean [TS]

  business mode and then oh but now I'm replying to my parents about something [TS]

  like an entirely different person writes this email then writes a negotiation [TS]

  email over a great see the rain has had to switch gears a lot this is a good [TS]

  illustration of one of the big problems than me and you i think is it is a [TS]

  system of chaos which I don't deal with very world typically things are chaotic [TS]

  like that and I think that you prefer to have things more organized but email is [TS]

  just chaos because you can't you cannot be in one mode trying to do [TS]

  yeah because like my email is there is business things there are emotional [TS]

  things like you know there are things you don't care about their things you [TS]

  really care about like it's impossible for me to get into a mindset and deal [TS]

  with email so I try and just deal with it as soon as possible that is my my my [TS]

  method of email is okay so here's the thing it's gonna terrify you I have [TS]

  notifications on for all the email so every email I can I get a notification [TS]

  on my Mac or on my watch or my phone using yeah I know this I've seen this in [TS]

  action in person cause you have some but the thing is to me is that then I don't [TS]

  need to get [TS]

  into time to do email mode because the stuff that is important [TS]

  gets picked up or I'm at least aware of it so then I just go into it but I am [TS]

  incredibly good at ignoring emails I don't want to deal with right now like [TS]

  if there is any luck comes in I don't do it right now I don't go to my email and [TS]

  books and infant me personally what that does is it allows me to not have to get [TS]

  into email mode and then have to deal with all the craziness that could come [TS]

  from it so I can just kind of deal of it as a money too and also mailbox I have [TS]

  notifications I have stuff I never wanna see I just I never even see it when I [TS]

  open my emails is gone already see a subject line not interested or see [TS]

  ascendant not interested [TS]

  archived even an email so that that works for me because then I am I am [TS]

  effectively tree Arjun constantly and plus with the type of work that I do [TS]

  sometimes there are emails that I want to work on immediately there is [TS]

  something that comes in a request that comes in or something like that and I [TS]

  want to do it straight away so it works that way even though like I know the [TS]

  kind of contradicts the chaos idea that works a lot better for me than opening [TS]

  an email inbox in there be fifty things in their closed at freaks me more than [TS]

  anything else seeing that really long list I don't like that so yes dealing [TS]

  with it more frequently makes me feel more comfortable yeah I can I can [TS]

  totally see that because I hate the long list as well and one of things I have [TS]

  found surprising is actually like doing email on my phone [TS]

  partly because there's no way to see the long list of emails on the phone [TS]

  there's just one email that takes up the whole screen and I reply to it and then [TS]

  i archived it and then the next message just comes up there's no selection [TS]

  there's no choice there's no list of everything it's just try to make these [TS]

  go away one at a time when there is the in books list but I mean what once you [TS]

  click on Email its full screen its full screen and now you're not looking at it [TS]

  whereas the things I hate about mass mail on the Mac even though I do like it [TS]

  generally is there's no real way to hide the long list of emails on the side and [TS]

  just like in the way I use OmniFocus in and getting things done I find it [TS]

  extremely helpful to limit the number of things that you can see that you need to [TS]

  work on so even when I have a long list of stuff and army focus I've tried to [TS]

  set it up so that only focus is only showing me three things that can be done [TS]

  right now even if I have a hundred things to do in the day on the three of [TS]

  them ever show up at a time and email I wish I could have email on my Mac work [TS]

  more like that of I don't wanna see the long list i just want to see the one [TS]

  email that I'm replying to now I don't want to see all of the emails that I [TS]

  need to reply to all at once its I just don't find it I don't find it helpful [TS]

  but I think you are right about the about the mood of email is a tricky [TS]

  thing this is the lesson I have learned about myself about working is it's it's [TS]

  very helpful to maintain modes an email just does not have a consistent state [TS]

  it's it's very very variable overtime time question for ya that big box of the [TS]

  email the client list that have bigger and bigger and bigger and this is [TS]

  processing least one to do it for you [TS]

  what about the elusive personal system well you mention that because just a [TS]

  couple of days ago I actually had my personal assistant agreed to filter off [TS]

  a certain amount of email so I have been trying to figure out ways to make this [TS]

  this problem go away because I'm again you talking to me that a kind of funny [TS]

  hi my suggested the email topic because it's been on my mind because precisely [TS]

  now I find myself again in a situation of [TS]

  this is not working well your current systems or something needs to change [TS]

  that I am a firm believer in when something is not working well in your [TS]

  life just trying harder is always the wrong answer that is never the correct [TS]

  answer to to improving stuff you need to figure out how to change the system to [TS]

  make things better if there is a problem as a systemic issue for the problem yes [TS]

  and it's like you want to you want to automate the solution in some way or [TS]

  just change what the system is because I know full well ok I am going to be [TS]

  spending less and less time on email going forward so I need to figure out a [TS]

  way so that stuff still happens or what you know what needs to come to my [TS]

  attention comes to my attention because in the past few months I've been really [TS]

  aware that email has become this this kind of black hole for people who are [TS]

  trying to contact me about various things and it just isn't working out for [TS]

  a while but the but the problem with email is it's so central to everything [TS]

  like I can't just turn over my email accounts to anybody because it's the [TS]

  connecting point for everything in my whole digital life [TS]

  gmail is email addresses that control say my youtube account like he's just [TS]

  too valuable no matter how much you trust anybody to turn that over directly [TS]

  so I'm trying to figure out ways to with filters in things diverge a certain [TS]

  amount of email to my personal assistant for just straight up processing forums [TS]

  I'm trying to remove myself as the connecting point from certain kinds of [TS]

  of conversations that are occurring where I am the bottleneck in a [TS]

  conversation between three ppl is there a way that I can remove myself as the [TS]

  bottleneck from here because that is a permanent solution as opposed to what [TS]

  I'm just going to buckle down and dedicate two hours every day to email [TS]

  which then has knock-on effects of producing fewer videos and podcasts [TS]

  that's that's not a good [TS]

  good that's not a good solution how does specialization works is if you are good [TS]

  at something you should do the things that you are good at and you shouldn't [TS]

  do the things that you're not good and I'm increasingly aware that I am at a [TS]

  level of email that it doesn't make it doesn't make sense for me to be trying [TS]

  to do all of this in the way that a year ago I could still be on top of it [TS]

  whereas now I'm no longer on top of it is just too much just how much I am [TS]

  happy to say that this week's episode of cortex is brought to you by igloo the [TS]

  International actually like a clue is a great sponsor for this week's episode [TS]

  because we're talking about like dealing with email inside of companies and stuff [TS]

  like that [TS]

  well igloo is a great way to get rid of a lot of the junk rubbish email that you [TS]

  don't have to deal with because it is a great place the you to be able to [TS]

  coordinate and talk to and liaised with your co-workers igloo enables you to be [TS]

  able to be wherever you wanna be into the type of work you wanna do whether [TS]

  you're a manager at Asus laptop during a meeting or Shura status updates with [TS]

  your colleagues about the sale that you just made from your phone as you're on [TS]

  your way out the door or maybe you want to access the latest version of a file [TS]

  from home of a different email inbox to find it all living in its designed [TS]

  fantastically [TS]

  you will feel like a place that you actually wanna be is really configurable [TS]

  and you can completely rebranded to give it a look and feel of your team you can [TS]

  set up everybody's groups basis exactly as they want they have a great drag and [TS]

  drop which editor enables you to organize the whole platform to feel [TS]

  exactly how each of your teams operate with a glue used very easily share files [TS]

  of your coworkers about having to send them on massive email change your just [TS]

  able to go into a document previewing engine and grab the latest version of [TS]

  the files there or you can integrate with services like box drive in Dropbox [TS]

  and put them into one big easy to secure super lockdown platform they also have [TS]

  some read receipts as well [TS]

  documents that you can track who has read and looked at information is [TS]

  another great way to reduce the email that goes around the company asking have [TS]

  you checked this document can you see if bob shake this document you can just log [TS]

  into it and see [TS]

  it was a great wave you to work with your team collaborate with your team [TS]

  share information with your team and just everybody can work better together [TS]

  when they're using a clue it's time to break away from an Internet you hate [TS]

  goings-on at the clear right now and you can try it out for free of any team of [TS]

  up to 10 people for as long as you want [TS]

  sign up right now I dot com slash cortex thank you so much for their support this [TS]

  show and rely on the internet the way that you look at you look at you can [TS]

  have read the first line C and then kind of rape suspect that the first paragraph [TS]

  read this first and second paragraph good understanding of what the emails [TS]

  content is do you still use this kind of way when you are going through email [TS]

  that you're not necessarily familiar with this kind of a similar system still [TS]

  you kind of just like glance at the first line and it gives you a good what [TS]

  you feel is give you a good idea of what you need to do [TS]

  yeah that's still what I'm doing what I'm going through the grind section of [TS]

  my email is site skimming those emails very fast and making very snap judgments [TS]

  about if anything needs to be done with those overwhelmingly the answer is no [TS]

  but yes that is that is still something that I do when I'm going through emails [TS]

  that are not from people in my address book is one of the reasons I mention [TS]

  this because I found gmail have sent you [TS]

  oh yeah yeah and it's in russia took a screenshot [TS]

  system first email I have sent you having listened to a previously I set it [TS]

  up very differently to the way that I usually write these types of emails and [TS]

  I wanted to interview you [TS]

  memory of this I can see this looks like a response I tried the DCT see how it's [TS]

  written so it starts off how mister gray I'm writing to see if you would be [TS]

  interested in being a guest on my new interview podcast sometime soon [TS]

  lisa is nothing like the way I usually write this email to people this this is [TS]

  following my advice on that hello internet show of open with what you want [TS]

  exactly so I very much with it is because usually I started explaining Who [TS]

  I am which I know is exactly not what you're looking for but the thing that [TS]

  surprised me the most about these replied the very next day like I was [TS]

  like what you said no and you were very courteous in the way that you said no [TS]

  and you were very kind to me and you had proven that you would read the email [TS]

  I'll be sure to check out the new show launches which I was that that was very [TS]

  good to me because you're acknowledging me and then saying that you would listen [TS]

  to my podcast which was very nice of you but yeah I just wanted to include that [TS]

  think yes this is you send me an email asking me to be on inquisitive and then [TS]

  I said hi mike thanks for the invitation but afraid of not doing other podcasts [TS]

  at this time I'll be sure to check out the new show when it launches this is [TS]

  now the show that has become your music interview show well at that interview [TS]

  people about what they do [TS]

  oh yeah now I know but I just think it's funny but now it's now you are on a [TS]

  podcast with me and I'm telling you how I don't listen to the show that you [TS]

  first approach but yeah I don't know I don't remember this at all so this is [TS]

  what year year ago pretty much a year ago exactly but now this is this is [TS]

  structured well for reaching out reaching out to someone but yes I [TS]

  replied the next day and if you if someone was emailing me now it is very [TS]

  likely that I wouldn't reply for months if at all [TS]

  increasingly worse in a very very quick period of time [TS]

  yeah what is what has happened is that I used to look at email every day and over [TS]

  time that interval has gotten longer and longer between times that I look at [TS]

  email so now it's much more like a fortnightly e-mail schedule where I just [TS]

  literally don't open email look at it for longer and longer periods of time [TS]

  and it's it's this combination of things that I just email is is like the [TS]

  physical mail right where it is an enormous amount of stuff that you don't [TS]

  need to do anything about what you think of the letters that actually go to your [TS]

  house like a bunch of that is there's nothing to do nothing you can do about [TS]

  it and then there's just a few things that are really problems that you need [TS]

  to avoid and so like that that is my experience with email now as well [TS]

  largely is it's a lot of stuff that there's nothing specifically to be done [TS]

  about and then the rest of it is [TS]

  problems that are trying to avoid it like if they get downside of avoidance [TS]

  machine is is what email is whereas creating things on the internet is much [TS]

  more like an upside chretien machine and of those two sides of my business I'm [TS]

  much more interested in focusing on the upside creation and the downside [TS]

  avoidance and the problems that have arisen from less and less frequently [TS]

  checking email R [TS]

  they haven't been problems that are large enough that make me think I really [TS]

  need to increase the amount of time that I spend an email versus working on [TS]

  videos that's partly why I like the time that I've just been has gotten smaller [TS]

  and smaller on email because I just have a hard time seeing a lot of the positive [TS]

  benefits are things that are coming across that that's scheduled to meet her [TS]

  come across that system to me whereas again been very interesting for me that [TS]

  we set up this podcast largely using slack I've never used before and there [TS]

  is no doubt that we were able to go from you convinced me to first episode a [TS]

  hundred times faster because we were using slack which is having used like [TS]

  it's kind of an instant messenger program but it's it's designed for [TS]

  little teams of people working together on a project and the thing about slack [TS]

  which makes me much more receptive to using it is like we were talking about [TS]

  before it's now a constrained domain problem when I open slack there's stuff [TS]

  that is related to the cortex project in there and that's all it is I don't also [TS]

  have a message from my dentist saying that it's time to schedule a checkup I [TS]

  know what's going to be in there and it's much clearer about what needs to [TS]

  get done you're asking a question about something that we're trying to set up or [TS]

  you know here's an idea for a topic of for the show it's not we don't even use [TS]

  it as a general chatting up most of the time so that that's why I like slack [TS]

  he's been very interesting experience for me to use and I wish that I could [TS]

  use slack with more people in my life but it's it's a problem like I don't [TS]

  have a team of people that I'm working with I have a bunch of individual people [TS]

  that I'm working with [TS]

  and so it still makes sense for our contact to go through email but I'm just [TS]

  I'm aware that slack has been a very interesting an interesting and vastly [TS]

  improved experience for moving the project forward to completion and I [TS]

  would definitely consider it for other things in the future over over email you [TS]

  to totally like up in a way to deal to do stuff like it is possible to [TS]

  configure in a way yeah it may be possible but the problem is also just [TS]

  I'm not going to convince the 45 accounting / tax advisers that I work [TS]

  with to all like hey guys let's all get together on slack because they're [TS]

  they're not going to do that for a single client of theirs it's never going [TS]

  to happen if you wish to God that I could convince them to do that this is [TS]

  actually one of the things I want to talk about was like replacements the [TS]

  email and slack for relay the company that the network the cortex is a part of [TS]

  its always mean NEVER email like I never email anybody like that in that room [TS]

  which is the majority of people involved the company and then I also have [TS]

  separate slack groups have like different accounts so we have separate [TS]

  ones like design and separate ones the development as well [TS]

  practically everything that we do as a company goes through blank and so [TS]

  there's a couple of different ways that that it was like a general chat room [TS]

  where people though religious chat to each other in the day but then there are [TS]

  specific private groups that are set up like the one that mean gray have the [TS]

  show when we talk about the things that bother showing every single show has won [TS]

  in this way like preparation for the show discussion about the show goes one [TS]

  of the great things about it like I have done I don't worry about like just [TS]

  throwing stuff in there and just waiting for you to get to it when if you can get [TS]

  to it but if we were emailing each other I'll be way more considered about it [TS]

  because there was a time when mean you were just emailing each other about [TS]

  things but before we say I work in many projects [TS]

  and I was always really liked anxious about sending stuff to you because I [TS]

  knew that I was doing was adding to a problem [TS]

  yeah yeah yeah that's that's actually good way to put it work e-mail e-mail [TS]

  feels like a general-purpose problem whereas slack feels much more like a [TS]

  tool to a solution they feel very they feel very different for anyone who's [TS]

  followed slack the company you can see that they have had just massive massive [TS]

  growth since their introduction and I think that that is in no small part [TS]

  because people do feel like we need some solution to email their there needs to [TS]

  be something different for for certain kinds of tasks and slack seems to fit [TS]

  that very well and it's why when when you brought up like I was very happy to [TS]

  give it a try because I was aware at that time like man we're gonna email [TS]

  each other this is this is not going to this is going to take a long time for [TS]

  for this to actually occur for going to do it on the email which is exactly why [TS]

  I brought up slack and but this is what I mean about trying to figure out ways [TS]

  to pull out things from email and one of the things that I've done which we [TS]

  mentioned briefly on the previous show is I email my personal assistant a lot [TS]

  but I have been trying to migrate a lot of that to wonder list instead because [TS]

  our communication is largely passed based so I can put stuff in there for [TS]

  her and it's synchronizes on her and then she sees it and I can see what [TS]

  she's working on her what she's ticked off that's a way better for me and [TS]

  trying to send out emails and keep track of what emails have been sent so this is [TS]

  what I've been I've been working on with email is trying to figure out ok what [TS]

  can go somewhere else or what can I pull out like looking for these systemic a [TS]

  systemic solutions to the problems that I'm that I've been having recently with [TS]

  just this isn't [TS]

  this isn't a tool that is working for me as well as it was before and I'm not [TS]

  going to double down on effort I need to figure out a better solution for this I [TS]

  still have things that I like but I don't want to do them today [TS]

  ok because I expect that once we both come away from think about him listen to [TS]

  it and get feedback there might be other things wanna talk about anyway so I [TS]

  expect there may be some more we discussed next time but there was one [TS]

  thing I wanted to to finish on today which was trying to think of the you [TS]

  what a dream replacement of emails so a couple of things to do I would mention [TS]

  of my hopes box on how open would it be to the rest of the world would it be [TS]

  character limit it in any way and would there be more silos their buildings like [TS]

  for example house like has different groups that you can communicate in [TS]

  different ways of different people or like how gmail does a pretty good job of [TS]

  filtering email out itself that way into like promotions and newsletters and [TS]

  important do you have a sense for what you would like a replacement email to be [TS]

  no I don't because again it's it's email is trying to solve a bunch of different [TS]

  problems so I think that it's you have to think about the nature of the kind of [TS]

  problem that you're trying to solve any just emailed trying to do so many things [TS]

  I'm not I would say oh boy I wish email had a character limit because sometimes [TS]

  I need to receive or send extraordinarily long if that does happen [TS]

  really perfect email replacement would be a 100% trustworthy robot with strong [TS]

  artificial intelligence that I could just turn the whole thing over to handle [TS]

  this entirely trust it to to go through that for me but we don't we don't have [TS]

  that as a as an option right now so the replacement isn't the system it's the [TS]

  person who receives it right you want to give it to a robot I kind you out [TS]

  yeah this is this is what I'm trying to focus on now is cutting me out of the [TS]

  email coupon a bunch of things that's that's what I'm trying to work toward as [TS]

  as an ultimate solution I can let me do a couple of asked great questions of you [TS]

  and this one is kind of linked and it's interesting and I know that people will [TS]

  ask it so I need to say today how do you reconcile your email policy with having [TS]

  an e-mail newsletter [TS]

  everyone has this I don't understand this question is why I know I need to [TS]

  ask this because otherwise people will ask it yeah everyone goes you don't like [TS]

  receiving emails why do you have an email lists because it seems so obvious [TS]

  to me a hard time answering the question but the email list is there as an option [TS]

  for people who find it useful I like people to sign up with email list the [TS]

  number of people who have signed up as one of the most important numbers that I [TS]

  keep track of what I i have it there for people who find it useful and currently [TS]

  there are about 75,000 people who are signed up on that email list but I'm not [TS]

  going to make assumptions about how other people want to use email or how [TS]

  they run things it's just just the hair is an option I'm signed up to other [TS]

  people's email lists and i'm i'm glad to receive them sometimes but it is there [TS]

  for people to take advantage of and I don't know how they're people run their [TS]

  own email systems but obviously people find it useful I can see from the [TS]

  numbers from MailChimp which I'm currently using to run that lots of [TS]

  people open and lots of people click on it so it's their people find it useful [TS]

  I'm really glad to have a notification system that is independent from YouTube [TS]

  or other proprietary systems so why the email it is there it's for people to [TS]

  take advantage of but is not a is not a requirement I think that's the thing [TS]

  right because the complaints that you [TS]

  and I have about the email it receives because we don't opt into it like this [TS]

  system is completely often yes you don't accidentally end up grabbed and then you [TS]

  also have some really great things I don't see any other places where people [TS]

  can specify what they want to see things yeah this is how I try I try very hard [TS]

  with that email is to think about how would I like an email is to be because [TS]

  I'm very sensitive about getting too many emails so I I do have a system [TS]

  where people can say I only one emails about videos or only one emails about [TS]

  podcasts or don't send me emails if there's new merchandise I try to set up [TS]

  that is that as customizable as possible because there are a couple of emails [TS]

  that I and signed up to but I get a little frustrated because the volume is [TS]

  just a bit too high and I wish that I could filter out certain kinds of things [TS]

  so that's why I said that that up its try to make it as easy and convenient [TS]

  for people as possible and that's all I have the gigantic unsubscribe button on [TS]

  the bottom because there's nothing I hate more than trying to search through [TS]

  very low contrast very small text on the bottom of an email is to find the [TS]

  unsubscribe link I know that people find interesting because as people find it [TS]

  useful because for reasons unknown an email then go out last week's episode [TS]

  and people were like where is it done though that there is no reasons unknown [TS]

  you don't have to cover up for the reasons unknown is just like I said on [TS]

  the show this was me thinking I can run through the checklist in my head without [TS]

  having to actually look at it and said when the cortex will live or the great [TS]

  let me posted everywhere posted on Facebook posted on tumblr post them my [TS]

  regular website posted on Twitter oh I forgot to send out the email and then by [TS]

  the next morning I think it's too late to send it out it's it's done I i feel [TS]

  too much of a burden to send out seventy five thousand emails to people about [TS]

  thing that was supposed to happen yesterday so that's why there's no email [TS]

  once again I thought I could do the checklist that looking at it I have to [TS]

  relearn this lesson all the time I didn't want to drop you in it even if [TS]

  that's what this does this podcast is turning out to be is is me trying to [TS]

  pierce my own reputation of being some kind of amazing perfect productive [TS]

  person i dont not a reputation that I want I don't think of it even in that [TS]

  way was I know some people do there are people that would like to hear us talk [TS]

  productivity practices I've got that kind of requests and the point is the [TS]

  idea is that of the show again I don't know if we explained fully is that mean [TS]

  great people to do a lot of stuff but kind of classifiers soles has not [TS]

  traditionally productive people and that we have our own weird ways of doing [TS]

  things and more so I just find and the reason I went to the first phase I find [TS]

  your methods fascinating I like a nature documentary you know like i'm richard [TS]

  attenborough in this scenario and the lesser spotted gray that's that's that's [TS]

  how I kind of treat this like Lewis asked about music music last week you [TS]

  were talking about music as a function which many people enjoy it as I did [TS]

  something I missed when you first and when I was doing the Edit I was like [TS]

  when you sent that you pick a song and just listen to it over and i dont even I [TS]

  don't even know I don't know if I should even talk to you about this because we [TS]

  just we can't understand think of music as so so different it is very common for [TS]

  me to have a single song on repeat for an entire afternoon ok I don't just [TS]

  leave it but if you listen to Girl Talk [TS]

  all day as you mentioned multiple times a day does it get stuck in your head [TS]

  head now ok latest you see him understand music sometimes sometimes [TS]

  music does get stuck in my head in a frustrating way but the solution to that [TS]

  is also just to put it on repeat for an hour and then it then I'm done with this [TS]

  Kevin wants to know how many hours [TS]

  speed a save during overcast so the app that we both used to listen to podcasts [TS]

  cars as a function include smart speed where it shortens the gaps in [TS]

  conversation and it is possible if you are you press the button that looks like [TS]

  the over cost icon on the top left to score right down to the bombing speed [TS]

  function it would tell you how many hours [TS]

  speed has saved you I have 46 hours saved in small speed [TS]

  you have way more than me you have way more than me because i dont i dont use [TS]

  smart speed on all podcasts I only have 24 hours right now is an enormous amount [TS]

  but i dont i dont run smart smart speed on every single Pakistani maybe half of [TS]

  the podcasts [TS]

  you'd like to send in your feedback for us please feel free to do in any method [TS]

  that you choose if you send email it will come to me and I'm happy to receive [TS]

  it I will look for it as I do everything else but as we've mentioned in previous [TS]

  shows especially on today's show a preferred method of feedback now [TS]

  definitely is read it to a you can you can voice your opinions and let me know [TS]

  but also if you'd like to ask questions one of the best ways to do that is to [TS]

  use the Ask gray hashtag and they come through a twenty point something out [TS]

  about that as well I go through those every week [TS]

  pull out a couple for the episode but I have a large bank of questions that are [TS]

  building up which I am doing specifically for a couple of reasons [TS]

  sometimes they meet a topic that I want to talk about so they might even match [TS]

  that or I feel like I'm already gonna talk to grab the topic of the show [TS]

  but also I think at some point I'm gonna do a question-and-answer type episode to [TS]

  clear out a bunch of the interesting stuff but I looked through them all [TS]

  summer considered for the episode summer AskMe opposite and also some help in [TS]

  forum topics as well so I love to receive those they're really great but [TS]

  also you know people can ask questions and stuff in the red and I picked us up [TS]

  every episode and look through everything to make sure I'm fully [TS]

  informed about the show because it is very important to me to get this type of [TS]

  feedback because I know what people want to hear about the show and it's very [TS]

  useful for me please continue [TS]