0:00:00I'm feeling kind of good about myself at
0:00:03the moment
0:00:04oh yeah because i would say once every
0:00:07maybe one to two years might just go on
0:00:12this make a clothes shop
0:00:14oh I'm not a big fan of shopping for
0:00:19clothes and trying things on who is it's
0:00:22awful
0:00:22yeah and like so many times I'll go to
0:00:25the shops with my wife and she will
0:00:26become on this to some clothes shopping
0:00:27for you and we'll walk in and then out
0:00:29to speak now not feeling it and we'll
0:00:32have to leave
0:00:33look it just on my own I happened to
0:00:36walk into the shop the other day and I
0:00:39wasn't even really there with much
0:00:40intent and suddenly it just hit me I'm
0:00:43just that's it i'm going crazy i just
0:00:45went for her and I was grabbing things
0:00:47off the rack and I was walking into the
0:00:49changing rooms and I'm gonna try these
0:00:51and I'll grab that and I wasn't even
0:00:53looking at prices
0:00:54why would you do that suddenly that
0:00:56brings thinking into the equation and
0:00:57then everything falls apart
0:00:59this was not thinking I was just
0:01:00grabbing and trying and buying it was
0:01:04magnificent my absolute favorite part
0:01:06was at the end when I was like buying it
0:01:08all need the poor guy took forever to
0:01:10put it all through the register and then
0:01:11at the end he says some ridiculous
0:01:13amount of money and then he says to me
0:01:15would you like a plastic bag with that
0:01:17and I'm like of course because i'm going
0:01:19to carry all this stuff home so I said
0:01:20yes and he says that will be five pence
0:01:23on top
0:01:24I've just spent hundreds and hundreds
0:01:26and hundreds of pairs and he's there is
0:01:28another fire p NK look like is laughed
0:01:31and said yes that's okay i'll pay the
0:01:32five-page good because I'm never quite
0:01:34sure what Brady how this kind of thing
0:01:36is going to go
0:01:37I thought there is a nonzero chance that
0:01:39you were going to be upset about that
0:01:41final five pen that you have to pay for
0:01:43the bag to take it all back
0:01:45this is the kind of thing that I could
0:01:47see that would drive a brady crazy so
0:01:49I'm glad that you were able to be in a
0:01:51happy mood and to roll with it and just
0:01:53let it go on the day that you felt in
0:01:55the mood for clothes shopping the
0:01:57five-page never an issue it was just the
0:01:59ridiculousness over but then i went even
0:02:01further and I did what is an even bigger
0:02:04step for me king of hoarding i came home
0:02:07and i opened up all my wardrobes and
0:02:10drawers and I throw away a
0:02:13lot of clothes Oh for garbage bags for I
0:02:16honestly feel proud of you at this
0:02:17moment
0:02:18breathe haha that's amazing not as proud
0:02:20as my wife was I've never seen her so
0:02:22happy all the clothes that she hates me
0:02:24wearing all gone she came home and
0:02:26opened up my wardrobe and it was all
0:02:27neat like a soldier or beautifully
0:02:30folded and hanging up and there was
0:02:32hardly anything there for the biggest
0:02:33smile on their face and I feel good I
0:02:35felt purged did you get rid of any of
0:02:38those old Alabama t-shirts from years
0:02:40ago that i always see wearing no but
0:02:43that's because they were already going
0:02:44through a washer and I'm the clothing in
0:02:46the wash God spared that's what you're
0:02:47saying yeah I was brutal but it was in
0:02:50the wash it's probably already in the
0:02:51rotation so there was a good chance i
0:02:53was gonna keep it anyway but it was
0:02:54amazing and that when I told my wife I
0:02:57was doing I was texting a guy you're not
0:02:58going to believe it i'm clothes shopping
0:02:59and then I said and now i'm going home
0:03:01and throwing stuff away she was going
0:03:03come on be brutal and was sending me all
0:03:05these encouraging messages saying go on
0:03:07through the stuff away go away and i'm
0:03:09texting back and I'm doing it I'm doing
0:03:11it I'm throwing it away
0:03:12she's like this is magnificent sometimes
0:03:17you leave me speechless Brady very happy
0:03:19that you purchased clothes for yourself
0:03:21and also throughout clothes that no
0:03:24longer fit
0:03:25congratulations it wasn't stopping at no
0:03:27longer fits by the way it was stuff that
0:03:29I just don't wear much okay I was
0:03:31throwing away stuff that does feel I was
0:03:32just in this sweet spot of organization
0:03:35but it did make me wonder what your
0:03:39clothes shopping routine but how does
0:03:41that work because i know you're not
0:03:43always wearing the same thing but kind
0:03:44of in my head I imagine you being a bit
0:03:46like steve jobs and just having like the
0:03:47same clothes over and over again on a
0:03:50rack like his clothes shopping work with
0:03:52you a regular shopper deep do it in big
0:03:54binges like me do you buy an assortment
0:03:57of things to buy lots of the same thing
0:03:59once you're sort of modus operandi here
0:04:02i'm trying to think how long it has been
0:04:07since I have been in a clothing store
0:04:10that was not clothes for a particular
0:04:14purpose like just closed in general and
0:04:19it's been years maybe five years
0:04:25since I've walked into a store to buy
0:04:27clothes I think that's probably about
0:04:30right before the youtube career started
0:04:33already by clients from online
0:04:35yeah so essentially i have been trying
0:04:39and failing over time to build up for
0:04:43myself the perfect wardrobe that is
0:04:46exactly the same every single day all
0:04:49the time and it's super funny to hear
0:04:52you say oh you think that I'm not
0:04:55necessarily wearing the same thing every
0:04:57time I see you and I feel like a great
0:04:59success because i know for a fact that
0:05:02in the last two years every time we have
0:05:06met up i have been wearing one of two
0:05:08outfits
0:05:09yeah i feel like its success that you
0:05:11didn't notice because the clothing is
0:05:12just unremarkable and so it slides under
0:05:16the perception radars like what is that
0:05:18person wearing he's just wearing clothes
0:05:20no gray it wasn't success that I hadn't
0:05:23noticed it was politeness that i didn't
0:05:25mention that you're holding back on the
0:05:28podcast that you don't want to point out
0:05:29the fact that you do know that every
0:05:30wearing the same thing every time we've
0:05:32met up for years like know to be fair
0:05:35there was an unremarkable to it that
0:05:37sort of and remarkable notice that you
0:05:39are aiming for us succeeding with and I
0:05:41mean that in a nice way like I know what
0:05:43you're doing and it's working so i'm not
0:05:45going to pick on you but like how many
0:05:48of the same t-shirts do you have how
0:05:50many of the same trousers if I was to go
0:05:52through your clothing storage areas what
0:05:55would I say
0:05:55ok so this is the method that i think is
0:05:58the best for acquiring clothes and I'll
0:06:01use an example which is t-shirts
0:06:04yep so I spent an enormous amount of
0:06:07time trying to find t-shirts that I
0:06:11liked which is really difficult
0:06:14you think I just want to buy a t-shirt
0:06:16right but when you're looking for a
0:06:17t-shirt that you can wear under almost
0:06:20all circumstances suddenly becomes very
0:06:22hard like I don't want labels the
0:06:24material has to feel nice the caller has
0:06:27to feel nice
0:06:28it needs to be comfortable I need to be
0:06:30able to wear it out it needs to be able
0:06:31to work under a button-up shirt or these
0:06:33people work on its own
0:06:35there's a surprising number of
0:06:36requirements that make it
0:06:37extraordinarily difficult i have now
0:06:41after literally years and trying many
0:06:44many t-shirts found two t-shirts that I
0:06:48like and once I found those i just
0:06:52bought dozens and dozens of them to have
0:06:56him in my house following the same color
0:06:57all in the same color and all in the
0:06:59same size
0:07:00yeah the reason I need to is one of the
0:07:03t-shirts is for warm weather it's made
0:07:05out of a different material and one of
0:07:07the t-shirts as for the rest of the year
0:07:09yep that's the only reason that they
0:07:10need to be too if i could get away with
0:07:12one I would get away with one it's the
0:07:13gray uniform like this is fantastic
0:07:15teachers have been very successful
0:07:17I've ended up doing the exact same thing
0:07:19with underwear right i found underwear
0:07:23that I like there's like a 64 pack of
0:07:25this underwear that I could but I really
0:07:26great
0:07:27ok ship it over I just want this tag on
0:07:30just for the record here you bought
0:07:31sixty four pairs of the same underwear
0:07:34I'm trying to tell the story in like a
0:07:35coherent way but I'm realizing we need
0:07:37to get to part of the problems that I
0:07:39end up facing right I you're worried
0:07:41about large being discontinued is the
0:07:43thing that occurs is the t-shirt that I
0:07:45like for example i'm not going to
0:07:46mention what brand they are because the
0:07:49company that sells them has been out of
0:07:51stock for months and months and I'm like
0:07:52their emergency update email list let me
0:07:54know when you get those teachers back in
0:07:56stock i will order 200 of them right
0:07:59I don't want to sail out like what brand
0:08:01of t-shirt it is that I wear because i
0:08:02don't want to be competing with anybody
0:08:04else on the internet to get these
0:08:06t-shirts if and when the company ever
0:08:08comes back and stuff like I've sent the
0:08:10emails like hey we're going to get those
0:08:11pictures back in stock data so this is
0:08:13the problem because because when i buy
0:08:15in bulk I'm unaware of when things have
0:08:18gone out of favor like I don't know if
0:08:20this company is ever going to produce
0:08:22this t-shirt again and if they're just
0:08:24messing with me and now as my wife has
0:08:27been pointing out to me i'm in this
0:08:29situation where I have been running out
0:08:32eventually of all of the bulk clothes
0:08:34that i bought a while ago and quickly
0:08:37coming into like a hobo land if I have
0:08:40just like a few of these perfect things
0:08:42left that I want to wear all the time
0:08:43but now I'm finding myself having to do
0:08:46laundry more and more frequently because
0:08:48my
0:08:48supply of perfect clothes is dwindling
0:08:50and dwindling it's very upsetting
0:08:52because i don't like to do the laundry
0:08:53that much and i am just constantly out
0:08:56of clothes i'm constantly out of shirts
0:08:58it's very frustrating how many ways do
0:09:00you think you can get out of attention
0:09:02before it has to be retired and you know
0:09:04it gets to her but I don't know that's
0:09:06really hard to measure I don't have a
0:09:07good system for keeping the t-shirts and
0:09:09rotation so that there's even where I
0:09:10pay no attention okay they just get
0:09:12trashed overtime
0:09:13ok but this is a thing like i really do
0:09:15think that if you can possibly get away
0:09:17with it having the minimum number of
0:09:20clothes that just fits the maximum
0:09:23number of circumstances all the time is
0:09:24clearly the superior way to live is
0:09:27obviously the better things to do like
0:09:29there's no decisions to make when you
0:09:30get up in the morning you just wake up
0:09:32you put on the clothes like what am I
0:09:34going to where i'm going to wear these
0:09:34exact same genes I'm gonna wear this
0:09:36exact same t-shirt to wear the same
0:09:37underpants and then we're the same socks
0:09:39right and i'm going to have the same
0:09:40shirt that I put on top of it every day
0:09:43the same it's like living the dream
0:09:46Brady it's fantastic as long as you're
0:09:48not like me and you start getting really
0:09:50really picky then about what each item
0:09:53of clothing has to be and then you're
0:09:55going to be in for a world of sadness
0:09:56because obviously things will get
0:09:58discontinued and you will be left adrift
0:10:01hello internet is so easy all i have to
0:10:04do is just pick some topic like I just
0:10:06say t-shirts and nine times out of ten i
0:10:10wouldn't discover some crazy thing about
0:10:12your personality that you can talk about
0:10:13for the next 10 minutes but this is not
0:10:15crazy okay i'll tell you what i do now
0:10:18realize why when we went to that Alabama
0:10:21football game a while back and you
0:10:22dressed up all in red and wore the
0:10:24Alabama stuff and i sent a photo of you
0:10:26wearing it to your wife while she was so
0:10:28delighted by the picture because the
0:10:30hair was like you interested in a Santa
0:10:32suit must have just blown her mind
0:10:34oh yeah that would have been many
0:10:36signals outside of the average range of
0:10:38clothing that i have a war i know for a
0:10:42fact that she found a delightful you got
0:10:44him to wear a red sweater with an
0:10:46elephant on it I think that's the way he
0:10:48does not normally what i do no but
0:10:52listen listen in the theme of like what
0:10:54you did and what i do where you got rid
0:10:55of a whole bunch of clothes i try to
0:10:57wear all the same things I do have a
0:10:58recommendation for people out there were
0:11:00even if you don't want to do what I do
0:11:01which
0:11:01to try to construct futilely a uniform
0:11:04that you're going to wear all the time
0:11:06yeah I do think people should do this
0:11:08when you buy socks by Sox in bulk and
0:11:15get rid of all of your old socks every
0:11:17time you do a refreshment this way all
0:11:21of the socks at least our uniform
0:11:24because i think people just get
0:11:26frustrated with having different kinds
0:11:28of socks you're trying to match them
0:11:29just listen to me people out there go on
0:11:32the internet find some socks you like by
0:11:3640 pairs of them and throw out all of
0:11:39your old socks trust me it's
0:11:41life-changing
0:11:41this will get you started down the one
0:11:44true path of finding everything else
0:11:47that works for you and keeping it as
0:11:48similar as possible but even if you just
0:11:50do the socks
0:11:51it makes life so much better so great
0:11:53let me ask you this
0:11:55I know you know wearing the same thing
0:11:57every day can be a thing and famously
0:11:59there was for how Steve Jobs thing look
0:12:01most people don't do it
0:12:03most people have a variety of clothes
0:12:06and colors and styles and change them
0:12:09and we're different things each day the
0:12:12people who do that so the majority of
0:12:14the people who you see walking around
0:12:15the streets of London
0:12:17what do you think they're thinking why
0:12:19do you think they do that why do they
0:12:21not do what you do i have no idea do you
0:12:23ever wonder what you want to like you
0:12:25think you're surrounded by crazy people
0:12:26i don't think they're crazy as we
0:12:29discussed on the podcast a bunch of
0:12:30times you cannot explain interest in a
0:12:34thing and I recognize that fashion is an
0:12:37area of life that people are interested
0:12:40in that some portion of the population
0:12:42is interested in fashion like this is a
0:12:47thing that occur so some portion of the
0:12:48population just wants to do this but I
0:12:52think the bulk of people just sort of go
0:12:56along with this feeling even though they
0:13:00probably don't care very much yeah they
0:13:04just think you're not supposed to wear
0:13:05the same thing every day so i will write
0:13:07yeah
0:13:08pro tip people if you wear the same
0:13:10thing every day as long as you are not
0:13:12smelly as long as you are being
0:13:14obviously a hygienic
0:13:15person who cleans themselves just
0:13:16wearing a different shirt even if it is
0:13:18the same color shirt if you just go
0:13:20along with that people don't comment
0:13:22nobody says anything maybe they think a
0:13:24little bit for a little while like what
0:13:26a weirdo but it doesn't matter it
0:13:28doesn't actually really affect anything
0:13:30with your interaction with those people
0:13:31like it's okay you can just wear the
0:13:33same stuff all the time
0:13:35nobody will say anything it's fine so
0:13:39great normally we would do follow up
0:13:42around this time we have gotten herself
0:13:44into a little bit of a pickle here how
0:13:46celebrating well because if we are they
0:13:47entirely honest with the teams i think
0:13:50this is episode 72 you know why we
0:13:53recorded episode 71 about a week ago it
0:13:56has not been edited yet i don't even
0:13:59know what's going to be in it you
0:14:01haven't finished yet we don't know what
0:14:02the team's think of the episode of what
0:14:04they have to say to us about it no so we
0:14:06can't really follow up or answer any
0:14:08questions because we don't know what the
0:14:09episodes like yet I want to go on record
0:14:11and say that this is 100-percent my
0:14:13fault i have been caught up with other
0:14:16things and so yes i have taken a long
0:14:18time for me to get the hell engine
0:14:19episode out but yes it is true that we
0:14:21have no follow-up because there is no
0:14:22show out at the time we are recording
0:14:24this and who knows when this show is
0:14:27going to be released we can still follow
0:14:29up because there's always stuff from
0:14:31long ago
0:14:33you've got a papercut I understand you
0:14:35have a paper cut
0:14:36now this is such a minor thing but it is
0:14:39slowly driving me crazy i want to
0:14:43recognize before i say anything how
0:14:46trivial and incidental this is so we
0:14:49have set up the whole house so that it
0:14:51has a hue light bulbs all around it's
0:14:54all the light bulbs can be set through
0:14:56your iphone or through like as you know
0:14:58a system to turn the monitor them off a
0:15:00particular time and ever since the
0:15:02latest version of Apple's operating
0:15:04system for iphone came out there is now
0:15:07this ability to talk to Siri to request
0:15:12things happen like so we have a movie
0:15:14mode so we can say like hey Siri turn on
0:15:16movie mode and the lights all changed
0:15:18everything's fantastic writer hey Siri
0:15:20turn off all the lights and so this is a
0:15:22thing that way you end up actually doing
0:15:24quite a lot like it ends up being kind
0:15:26of easier just to talk
0:15:28to the robot to change the lights and to
0:15:31do things than to go onto your phone and
0:15:33flip over a bunch of different places
0:15:35and press the buttons and so I find
0:15:37myself quite frequently asking Siri to
0:15:39do things with the lightbulbs in my
0:15:41house
0:15:42yep ok so relatively frequently serie
0:15:46takes a few seconds to kind of turn on
0:15:50when you're using the watch
0:15:52it's not ready immediately and the way
0:15:55it lets you know this is you press the
0:15:58button to talk to Siri and then it comes
0:16:00on the screen and it says hold on I'll
0:16:03tap you when I'm ready
0:16:05mm what do you think about that language
0:16:07Brady it's a bit hace ya it's a bit like
0:16:10I'm doing something else like excuse me
0:16:13i'm serving another customer and your
0:16:15turn will come when your turn comes so
0:16:17just white exactly like here's here's
0:16:20the thing i'm pointing this out to
0:16:21people now because i never noticed this
0:16:25until my wife pointed out that it was
0:16:28bothering her like my wife was clearly
0:16:30not getting along with Siri a little bit
0:16:32like it was feeling like her and Cirie
0:16:35we're having a bit of a like little bit
0:16:37of snippy pneus she brought this up to
0:16:39me she goes my series telling me to hold
0:16:40on
0:16:41screw that likes hold on what do you
0:16:43mean hold on happy when I'm ready tappy
0:16:45when I'm good and ready is what it might
0:16:47as well say as soon as she mentioned
0:16:49like you know what that language is
0:16:50wrong it's one of those things in life
0:16:52where he was rational gray right
0:16:54rational grades taking over for a moment
0:16:56and acknowledging the fact that this is
0:16:59a machine this is just a little piece of
0:17:02text that somebody put in the machine to
0:17:04indicate that is not ready immediately
0:17:06but nonetheless like I find myself
0:17:09increasingly infuriated by this little
0:17:14bit of language which is always like
0:17:15I'll tapi when I'm ready
0:17:17like I'm busy doing something else like
0:17:19series in the watch filing her nails is
0:17:21like I'll get to you in a second buddy
0:17:22right let me finish what I'm doing now
0:17:24you're my computer
0:17:27you do what I tell you to do that's the
0:17:29nature of this relationship like you are
0:17:31an inanimate solace object whose purpose
0:17:35is to turn on my fights when I tell you
0:17:38what your purpose is not to tell me what
0:17:40to do you don't tell me
0:17:41what to do and if you're going to tell
0:17:43me what to do
0:17:44you better be super polite about it
0:17:47machine
0:17:48you better not be giving me like this
0:17:49little a/c remark about like always
0:17:51happy when I'm ready
0:17:52like I'll tap you when I'm ready that's
0:17:55how this relationship works it's
0:17:57infuriating
0:17:59I wish my wife had never pointed out to
0:18:01me because it's a splinter in my mind
0:18:03that just keeps pestering every time it
0:18:05occurs and so now i am doing the
0:18:07audience the same favor i am passing
0:18:08this long audience you to notice series
0:18:12little bit of bossiness when she doesn't
0:18:15want to turn on the lights immediately
0:18:17when you tell her to enjoy that because
0:18:18it's inferior tell you upgrade just like
0:18:21everyone else you just want to be
0:18:22showing the respect you deserve this
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0:19:56code and URL so once again go to Harry's
0:19:59calm / hello internet use offer code
0:20:02hiii to get your post shave balm for
0:20:04free
0:20:05along with your free trial of razors &
0:20:08harry's there's really nothing to lose
0:20:10give it a shot and thanks to harry's for
0:20:12supporting the show the only thing that
0:20:17could be more perfect than a plane crash
0:20:19corner
0:20:20blue is the following article we have
0:20:22not got a plane crash
0:20:24we have got one of your famous at mobile
0:20:27lounges at Dulles Airport having a crash
0:20:31oh my apparently it drive into it
0:20:33construction ditch and two people were
0:20:36hospitalized not life-threatening i
0:20:38hasten to add ok not life-threatening
0:20:40the people mover carrying 37 avianca
0:20:43airlines passengers arriving from bogota
0:20:45colombia crashed just before 2 30 p.m.
0:20:49as the vehicle navigated uneven pavement
0:20:51outside gate be 50 the cursed be 50 as
0:20:56it's now known an hour later official
0:20:58said the antigen passengers had arrived
0:21:00safely at the terminal for customs
0:21:02processing following medical evaluations
0:21:04so these at-ats the excitement and the
0:21:08mythology around them just continues to
0:21:10grow
0:21:11indeed as Brady the mythology continues
0:21:13to grow I don't remember them actually
0:21:15going that fast we can't see them kind
0:21:17of crashing into anything seems a little
0:21:19bit comical to me but yes I guess the
0:21:21mythology continues to grow i did see a
0:21:23couple people actually messaged me about
0:21:26possibly diverting their flights through
0:21:28dulles airport because they want to see
0:21:30it because of the podcast I need to tell
0:21:32people like don't do it guys
0:21:34it's not worth it like I know you think
0:21:35it'll be funny like this is a lovely
0:21:37pilgrimage to a hello Internet holy site
0:21:39but now you're actually just going to
0:21:41spend hours in a sweaty uncomfortable
0:21:45airport lounge with low ceilings where
0:21:48the air is thick and you can feel it in
0:21:50your lungs and you may have to ride on
0:21:53one of these at-ats which apparently is
0:21:56more dangerous than we might have
0:21:57originally thought
0:21:59so don't do we thought the only way to
0:22:00bring them down with a tow cable around
0:22:02their legs but apparently construction
0:22:03ditches do the same thing through
0:22:05in they go did you ever play the empire
0:22:10strikes back on the Atari 2600 I'm sorry
0:22:13Brady I just barely played at re at my
0:22:16friend's house but not very much i was
0:22:18just a year or two too young for that
0:22:21old man i recently rediscovered on one
0:22:24of these online simulators where you can
0:22:25play all the old Atari games on the
0:22:27internet i played empire strikes back
0:22:29for a good 20 minutes
0:22:30mmm and in that you just shoot the hell
0:22:33out of hats
0:22:34its glorious I'm sure looks amazing it
0:22:37really is terrible but gosh it brought
0:22:39back some happy memories
0:22:41I'm glad that's what did that's what
0:22:43matters to you ready yeah my star wars
0:22:45video game memory as a child is the tie
0:22:48fighter games where of course you have
0:22:50to climb the ranks in the evil empire to
0:22:52become the best thai fighter that you
0:22:53can possibly be that is like burned onto
0:22:56my memory spending hundreds and hundreds
0:22:59of hours trying to shoot down x-wings
0:23:01and why wings and a wings and make it up
0:23:03through the Empire so we were on
0:23:05different sides in our childhood star
0:23:07wars gaming alright one thing we are on
0:23:11the same side with is project revelation
0:23:14yes and we had a big milestone this way
0:23:17because we caught up in person and
0:23:20although this is a collaboration I feel
0:23:22like I've been doing the heavy lifting
0:23:23on this one and for the first time you
0:23:26actually got to experience the joy of
0:23:29seeing the album's in person
0:23:31just before we start distributing them
0:23:33what did you think yeah it was great i
0:23:35came up to your house for the sleepover
0:23:38I guess it's with after essentially and
0:23:41yes this was the first time i got to see
0:23:43the records in person and i have to say
0:23:45and even as a person who's not super
0:23:47into things they are gorgeous
0:23:49it's one thing to see the artwork just
0:23:51remotely like when someone send you
0:23:53images but I say they look fantastic in
0:23:55person like I think it just came out
0:23:56really really well and without a doubt i
0:24:00think probably the audience already
0:24:02knows that this is a brady pet project
0:24:06for which I have not helped very much at
0:24:10all this is one hundred percent down to
0:24:13brady and you pulled off i think a
0:24:16fantastic thing getting this
0:24:19designed and manufactured and soon
0:24:21shipped off to the people so it's it's
0:24:23really great it looks fantastic so many
0:24:25people have asked if we will do the
0:24:28little trick there seems to be a trick
0:24:30that's going around at the moment on the
0:24:32interweb and elsewhere where the new
0:24:34British five-pound note which is a sort
0:24:37of that one of these plastic notes as
0:24:39opposed to the more old-fashioned paper
0:24:41e-type note if you use one of these new
0:24:43plastic five-pound notes and stick the
0:24:46corner into the groove of a record who
0:24:49you can actually hear the music or the
0:24:52record coming out of the note it's quite
0:24:55extraordinary obviously it sends
0:24:56vibrations through the note and you can
0:24:58listen to it so sure enough we did crack
0:25:01out a five-pound note
0:25:02look men stick it onto the hello
0:25:04Internet album and we heard our voices
0:25:07coming out of a five-pound note which
0:25:09was quite the experience
0:25:10yes our wives who were in the room at
0:25:15this moment when you and I were bent
0:25:17down over the turntable trying to put
0:25:19the five-pound note on the record i
0:25:21think they were much less impressed by
0:25:23what occurred with you and I were
0:25:24screaming with joy and we're like it
0:25:26works it works we can hear ourselves but
0:25:29i think the ladies were not so impressed
0:25:30it was a perfect storm for us because it
0:25:32was two things that we love our podcast
0:25:35and some geeky science internet ring I
0:25:39tell you what great how about for the
0:25:41first-ever snipper of the vinyl episode
0:25:43that had publicly why don't we play in
0:25:45just a tiny tiny little bit of the vinyl
0:25:48episode emanating from a five-pound note
0:25:51i will leave the logistics of that to
0:25:55you
0:25:58maybe go
0:26:12that was it it's just played I have to
0:26:14say though I mean you might say the
0:26:16wives were being a bit
0:26:17sniffy about a five-pound experiment mhm
0:26:20but your wife took a few copies for
0:26:23friends and family
0:26:24sounds like it's going to be if you
0:26:26distributed down the gray half of the
0:26:28hello Internet family tray
0:26:30oh yes of course it's a very different
0:26:31thing from how impressed I was she at
0:26:34the five-pound note trick not very
0:26:36bright over matter how much did you want
0:26:38to get copies of records for people who
0:26:41have requested them much more
0:26:43these things are going to start making
0:26:47their way out into the world so if
0:26:49you've ordered one get excited have your
0:26:52five-pound notes ready when is the
0:26:54estimated delivery for these brave you
0:26:55have any idea
0:26:56well I had a meeting yesterday and I've
0:26:58seen some of the packaging that's being
0:27:00done and i would say imminent eminence
0:27:05there you go people imminent ish
0:27:06imminent ish might already be at their
0:27:09doors by the time the podcast goes up
0:27:11who knows probably not toothbrush corner
0:27:15toothbrush corner why is there a
0:27:17toothbrush corn breeding well we seem to
0:27:20discuss my toothbrush situation more
0:27:22often than you think for a podcast
0:27:23called hello internet but people may
0:27:26remember in the last toothbrush corner
0:27:28we had in my wooden toothbrush explode
0:27:32in my mouth and fill my mouth with
0:27:34bristles and splinters
0:27:35can I just say before you go any further
0:27:37in the story braiding mhm
0:27:38you know I've been talking to each other
0:27:40for a long time now it seems like
0:27:44decades we've been discussing stuff on
0:27:48the podcast and i have listened to your
0:27:51little stories
0:27:52yeah and i think there is no single
0:27:55story of yours that just randomly pops
0:27:57into my head and makes me go more the
0:28:03thinking about you using a wooden
0:28:05toothbrush and having the bristles
0:28:07explode in your mouth like this is just
0:28:09like an echo of a story in my head that
0:28:11way
0:28:12it was minding my own business it keeps
0:28:14coming up and I feel like wooden
0:28:16toothbrush really this is actually
0:28:19what's going to happen of the many many
0:28:21Brady stories i think this one stands
0:28:25above all of them
0:28:26well clearly this has been something
0:28:29that has been playing on your mind and
0:28:31possibly on the mind of mrs. gray
0:28:33because when the two of you did come
0:28:35recently for a sleepover
0:28:37I was given a very unexpected and
0:28:40delightful gift supposedly from my
0:28:42birthday which was many months ago about
0:28:44yet to make sense of that entirely
0:28:45related birthday gift
0:28:47I think it was just kindness or maybe it
0:28:49was frustration or both that I was given
0:28:51another electric toothbrush
0:28:54by the grace and they gave me the one
0:28:57that they advocate and use i believe so
0:29:00I was very curious and excited to
0:29:03receive this
0:29:04mhm and that night I went and used it
0:29:07and i've been using it since Lou and I
0:29:10think it's time for me to let you know
0:29:12what I think about the electric
0:29:13toothbrush
0:29:14yes how is a pretty magnificent are
0:29:18great fantastic my teeth have never felt
0:29:22so clean
0:29:23z see it's like I've been to the dentist
0:29:26every time I brush my teeth is fabulous
0:29:29and like my wife had a sneaky use of her
0:29:33and she used it once and then stormed
0:29:38into the lounge room and demanded that i
0:29:40immediately by her one lab victory see
0:29:43technology wins Brady so she's got 12
0:29:46now and i have say superb so happy
0:29:51superb present Thank You mr. and mrs.
0:29:53gray for my new toothbrush i have used
0:29:56an electric toothbrush before and we see
0:29:58i was using an inferior quality one
0:30:00because this one has been great so far
0:30:02yeah well my wife found out whatever
0:30:03model that was that you got for yourself
0:30:05she was just revolted and the kind of
0:30:07course he didn't like it we got a
0:30:08terrible one we have to get a perfectly
0:30:09good one
0:30:10yeah I do have to admit that I did know
0:30:12that you had tried the toothbrush
0:30:15because during our sleepover my wife
0:30:18came up to me and she said
0:30:21you know what I just heard I said what
0:30:23she said I was walking past the bathroom
0:30:27and I could hear the electric toothbrush
0:30:30on but more than that I could just hear
0:30:33the giggling as brady was feeling the
0:30:37toothbrush tickling his gums and he was
0:30:39giggling like a little child playing
0:30:42with the electric toothbrush for the
0:30:44first time which is why the next morning
0:30:47I felt the need to really try to impress
0:30:49upon you that you need to push past the
0:30:51point at which it tickles your gums into
0:30:53it just becomes normal and you don't
0:30:55notice that anymore because I'm you that
0:30:58you had been giggling away using the
0:30:59toothbrush the previous night
0:31:01it does take a little bit when you first
0:31:02use it i'm loving it so how it looks
0:31:04cool too i got sort of that matte black
0:31:06knight rider one and I think it's
0:31:08fabulous
0:31:09my wife actually did buy you a
0:31:10cool-looking toothbrush then she bought
0:31:12me so I feel like I need to upgrade now
0:31:14ladies is black it comes with this
0:31:17awesome carrying case i want a cool
0:31:19black toothbrush as well
0:31:20well thank you to both of you have a
0:31:22very nice present
0:31:24I was recently in Australia watching a
0:31:27lot of Australian morning television and
0:31:30I'm trying so hard to not be grumbly
0:31:34miserable whinging guy because you know
0:31:37I'm in a good mood I got my new clothes
0:31:39got a nice toothbrush life is good and
0:31:42but watching australian television was
0:31:44difficult and i'm going to let almost
0:31:48all of it slide because I'm a forgiving
0:31:50kind of guy but the one thing that stuck
0:31:53in my craw partly it was the freebooting
0:31:56but you'll understand why in a second
0:31:58see it like most television shows these
0:32:01days I think they have cottoned on to
0:32:03the ease of freebooting online videos
0:32:06and sort of dressing it up as if they're
0:32:09sort of doing a service or using some
0:32:11kind of news coverage juice like they'll
0:32:13say now let's have a look at what's been
0:32:16viral over the last 24 hours like it's
0:32:18news coverage like sports results and
0:32:21then noticed show like the five or six
0:32:23choice online clips of you know a parent
0:32:25riding a skateboard or a cat surfing or
0:32:28whatever is amazing on the internet that
0:32:29day and to me this is borderline
0:32:33freebooting
0:32:34no I see what they're doing they're
0:32:35trying to pretend it's an easy but I
0:32:37don't think it's a fair use news usage
0:32:40but it's borderline whatever this is
0:32:42what morning shows do they just playing
0:32:45clips from the internet
0:32:46yeah that's what happened when my Audrey
0:32:48clip was on good morning america it was
0:32:50like have a look at this is what
0:32:51everyone's watching over not only is
0:32:53ordered that you are chasing bubbles to
0:32:55be fairness good morning america did
0:32:56have my permission to use that clip so
0:32:58I'm not slagging them off and maybe
0:33:00these Australian shows are going and
0:33:02getting permission from everyone every
0:33:04night as well but I find that hard to
0:33:05believe
0:33:06seems unlikely regardless the thing that
0:33:09stuck in my craw about it is immediately
0:33:11afterwards they then cut to whatever new
0:33:14story they were doing that day and this
0:33:16happened almost every morning you know
0:33:17it would be a house on fire or a car
0:33:20crash or whatever they were deciding was
0:33:21news for that day but grave you play the
0:33:24videos that i sent you because I filmed
0:33:26this off the television with my phone
0:33:27because i was so outraged by and wanted
0:33:30to show gray this is what they do when
0:33:32they then show their footage of their
0:33:35news clips
0:33:37ok so you sent me a couple videos here
0:33:40yeah this is 7 News first channel yeah
0:33:44so they have the stonking huge watermark
0:33:48not watermark in the corner on the
0:33:49bottom anything just this huge watermark
0:33:52over the entire screen scrolling from
0:33:55left to right throughout the entirety of
0:33:57the clear that I'm channel 7 news so it
0:34:01would be absolutely impossible to use or
0:34:03crop or do anything with you couldn't
0:34:05take that without having Channel 7 News
0:34:07plastered all over and fair enough if
0:34:10that's what they think they have to do
0:34:11to protect their footage but the irony
0:34:14of them showing all their free booted
0:34:16clips without attribution immediately
0:34:18followed by their jealous protective
0:34:22zealous crazy attempt to stop people
0:34:25using their footage did strike me this
0:34:28is an amazing
0:34:30watermark for the listener i mean it's
0:34:33it's this giant 7news first logo that
0:34:37scrolls literally across the very center
0:34:41of the frame now we have discussed
0:34:43numerous times about how when you're
0:34:45filming chemist
0:34:46experiments you already have the
0:34:48freebooters in your mind you're trying
0:34:50to think about how to frame the shot and
0:34:52you will put watermarks on the image but
0:34:55you're trying to get it close to what's
0:34:57happening so it's uncropped bubble but i
0:35:00think you have never at least to my
0:35:01knowledge you have never put a watermark
0:35:03literally over the very thing that you
0:35:07are filming to obstruct the entire
0:35:10purpose of the video but it's an amazing
0:35:14watermark let me show you my all time
0:35:16favorite example of this thing happened
0:35:18a while back is a billionaire guy in
0:35:20Australia called james packer and he got
0:35:22involved in some scuffle in the straight
0:35:24way I think you might punch someone
0:35:26it was a little scuffle and this james
0:35:29packer's like a media mogul and the
0:35:31rival media company news corp in
0:35:34Australia got a picture of the incident
0:35:36so they had the picture and they wanted
0:35:38to make sure no one else used to them
0:35:41and I'm just messaging you now their
0:35:43picture of this incident and how they
0:35:45protect that this isn't real
0:35:47this is absolutely real ok they have
0:35:52taken the louis vuitton approach to
0:35:55watermarks isn't louis vuitton or one of
0:35:58them that they put their logos on every
0:36:01single inch of the bag which to me makes
0:36:04it look like garbage
0:36:05louisvuitton bags are nice i quite like
0:36:07them because it's like a stylishly okay
0:36:08but it's not stylish when you put it on
0:36:11every single inch of your bag
0:36:13imagine if your phone had 70 Apple logos
0:36:16all over the back of it you like how
0:36:17Jesus Apple yeah but with the louis
0:36:19vuitton it's like the print like a
0:36:20fleur-de-lis or something or like a
0:36:22tartan that's like the louisvuitton
0:36:23fabric is that look I feel like I have
0:36:25unintentionally insulted your Louis
0:36:27Vuitton bag or so quickly because the
0:36:29activity statements by personally I
0:36:31think they're even bags five whereas I
0:36:33think this news corp thing's ridiculous
0:36:35we'll put it in the show notes but
0:36:36they've literally written in this
0:36:37terrible font which is the new news corp
0:36:39logo news corp is written like time and
0:36:42time and time again all over the picture
0:36:44to the point in this case where you can
0:36:46hardly tell what's even happening in the
0:36:47picture anymore
0:36:48yeah and because the fairer watermark
0:36:51just looks like a handwritten thing it
0:36:53just looks like someone has scribbled
0:36:55all over the page
0:36:56this is fantastic apparently that news
0:36:58corp logo which is supposed to look kind
0:37:00of handwritten and somehow based on
0:37:01Rupert Murdoch's and writing i once read
0:37:03I don't know if that's true but anyway
0:37:06well is this going to be the future
0:37:07direction of your YouTube channels
0:37:10braiding it just have numberphile
0:37:13written massive across the screen 0
0:37:14times
0:37:15yeah these news channels it seems like
0:37:18maybe they are at the forefront of the
0:37:20arms race of stealing other people's
0:37:22videos and also trying to make sure that
0:37:24your own videos and media are not stolen
0:37:27if this is where they have ended up with
0:37:29obstructing the very thing that they try
0:37:31to show then maybe they're just a year
0:37:35ahead of us in this freebooting wore
0:37:37this is this is where you're going to
0:37:38eventually be maybe anyway we will put
0:37:41these in the show notes in fair use
0:37:43because this is breathtaking stuff and
0:37:45to sort of see what we're talking about
0:37:47go and have a look because it will blow
0:37:48your mind but there was another use of
0:37:51content without permission i believe i
0:37:53don't know if you've seen this yet but
0:37:54this was also somewhat interesting and
0:37:57battling and involves hello Internet
0:37:58blue i'm going to send you the website
0:38:01of a pub in New Zealand and they have
0:38:06sort of a little section with three
0:38:08pictures they have click for the menu
0:38:10and they have a picture of a dish of
0:38:11food
0:38:12click for functions and they have like a
0:38:15table where you can choose where to sit
0:38:16or you can click on the image for
0:38:18contact us and what's the other contact
0:38:21us
0:38:22it's the hello Internet logo but it is
0:38:25it says hi
0:38:27yeah I don't know if this is like a Tim
0:38:30who's put this in here as a joke or
0:38:32someone has just been told to source and
0:38:34image on the internet and I thought that
0:38:37says hi it's friendly we should use that
0:38:39I don't know but it's completely
0:38:40baffling it's the hello Internet logo
0:38:42complete with the dotted edge
0:38:44well sort of complete with the dotted
0:38:46edge they've crafted in a strange way so
0:38:48it looks like ass but it's definitely
0:38:50our logo
0:38:52yeah this is baffling what are you doing
0:38:54Pegasus arms in New Zealand great now
0:38:57we've got to go protect our trademark
0:38:59fantastically this is just what I wanted
0:39:01to do today
0:39:01one more thing to do fair
0:39:03fantastic they could have used the
0:39:05nailing gear that's like open source
0:39:07isn't it but yeah that is that we
0:39:09released into the public domain so
0:39:11people could just use that as whatever
0:39:12you're not careful you want to make a
0:39:14Louis Vuitton bag that's nothing but the
0:39:16nail and gear logo all over it you know
0:39:18go crazy
0:39:19free for you to use but the hello
0:39:21Internet logo for the podcast is not
0:39:23under the public domain
0:39:24well maybe New Zealand have different
0:39:27copyright law but Pegasus arms
0:39:29what's going on but it's so random that
0:39:32i'm almost a little bit enchanted by it
0:39:34it just looks terrible and text it looks
0:39:39really up for it does so it's a
0:39:41ridiculous choice on their behalf but
0:39:43yes I feel like if we end up bullying
0:39:45the Pegasus arms into taking down this
0:39:48logo we're doing it for their own good
0:39:49you can't use this logo and it also
0:39:52looks terrible
0:39:53maybe we could ask them to replace it
0:39:55with an island gear i'm not sure that
0:39:57would be an improvement
0:39:59I don't think that that would be
0:40:00bullying to help them i think that would
0:40:01make things much worse maybe the person
0:40:03who just on the saw around the pub is a
0:40:06Tim in which case everything to kind of
0:40:08fall into place but for now it's a bit
0:40:10strange
0:40:12I'm googling now like if I type the word
0:40:13contact into google does the hello
0:40:15Internet logo show up like how did this
0:40:16happen and I must have good high about
0:40:19how long was something
0:40:20yeah i'm just trying to see like what is
0:40:22the google search that might have
0:40:23brought this up I'm coming up blank for
0:40:25the time being but i think that that's
0:40:27what happened or we've been uploaded to
0:40:29his stock usage website somewhere that's
0:40:32what's happened
0:40:33hmm healing gear people that's your
0:40:37thing to use this episode of Hello
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0:42:39from this podcast thank Squarespace for
0:42:42supporting the show so I have a few
0:42:45things to discuss which all fall under
0:42:48the umbrella of advertising on YouTube
0:42:54and YouTube red and sort of what is
0:42:57YouTube up to these days and there's all
0:43:00kind of started with I think I'm
0:43:02beginning to feel a bit bullied by the
0:43:07number of ads that show up on youtube I
0:43:12feel a bit like where the frog in this
0:43:14boiling water situation where slowly but
0:43:17surely the number of ads that you can
0:43:19possibly see on the screen at a time has
0:43:23been increasing until now where it's
0:43:25just too much and they started with i
0:43:28came across a kind of add on youtube I
0:43:31had never seen before i was watching a
0:43:33video and below the video in this
0:43:37horrific Lee ugly format was a big ad to
0:43:42buy something a physical object that was
0:43:45like related to the thing that they were
0:43:47talking about in the video i was
0:43:49watching a video essentially about like
0:43:50how to build secret compartments in your
0:43:52house i want to ask and below was this
0:43:58big link to buy on Amazon like if you
0:44:00don't want to build a secret compartment
0:44:02for your house you can just buy one of
0:44:04these pre-made secret compartments for
0:44:06your house it'd be much much easier
0:44:07right did you see this actual image of
0:44:10this thing that i'm talking about i
0:44:11believe i did I think I saw your screen
0:44:14grab because i know you were so taken
0:44:16aback when it appeared that you share
0:44:18that with the world on twitter and i
0:44:19think i saw your tweet
0:44:21yeah and I had not seen one before when
0:44:23I saw your toy was like no I've not
0:44:25encountered that admittedly i don't
0:44:27watch as many YouTube videos you but it
0:44:29was new to me i watch enough to have
0:44:30been surprised but this thing is ugly is
0:44:33the whole width of the YouTube video on
0:44:35the bottom it's an ad for the thing like
0:44:37this thing just finally put me over the
0:44:39edge and now that I've seen one suddenly
0:44:41i'm seeing a few more of them here and
0:44:43there and I want to like to just never
0:44:44noticed this before just took something
0:44:46for me to tune into it but this is
0:44:48another kind of AD and I realized
0:44:50looking at this that you can be in a
0:44:52situation where you're watching a single
0:44:55youtube video and you can end up seeing
0:44:57something like 526 ads depending on
0:45:03exactly what's happening in the video
0:45:04it's like okay you load up a YouTube
0:45:06video and there is a pre-roll ad that
0:45:09you have to see
0:45:10ok next to the pre-roll ad there's a
0:45:13display ad in the corner which are those
0:45:15square ads they have in the upper
0:45:17right-hand corner
0:45:18yeah below that there can be a sponsored
0:45:22or recommended videos that the algorithm
0:45:24hasn't picked their recommended videos
0:45:26that are just adds they're just labeled
0:45:28as an ad
0:45:29yeah and then in addition to that now
0:45:31you can see the advertisement for this
0:45:33thing that you're supposed to buy thats
0:45:35related to the video
0:45:37and while you're watching the video in
0:45:39the middle of it it'll pop up a little
0:45:41button that reminds you to buy the thing
0:45:43that the video is about and then if the
0:45:45video is long enough right when it ends
0:45:48you will also see and how do you think
0:45:50there are two you forgot their tell you
0:45:52forgot there's the pop-up ads down the
0:45:54bottom which isn't necessarily related
0:45:57to the recommended thing just a normal
0:45:59pop-up ad yeah and also there are now
0:46:02add annotations sucks sponsored
0:46:04annotations as well yeah I wasn't saying
0:46:07the bottom third one because my thing is
0:46:09it at least if you've seen a pre-roll
0:46:10they shouldn't show you a pop-up ad
0:46:12right you should always get one or the
0:46:14other
0:46:14I didn't know that either you get a
0:46:16pre-roll or you get a pop-up ad if
0:46:18YouTube is working properly
0:46:20that should be the case but I'm just
0:46:22trying to think like theoretically you
0:46:24can see something like six ads for a
0:46:27single youtube video
0:46:30yeah i think this is too much now i
0:46:32don't know what to say about it but it's
0:46:33like I feel doubly frustrated by this
0:46:35because for some reason like I'm sure
0:46:38there's a reason there's always a reason
0:46:39but i can't even buy my way out of this
0:46:43with YouTube red it's like youtube
0:46:44please I would like to do the most moral
0:46:49thing here which is let me just give you
0:46:52money and make these ads go away
0:46:54although I'm realizing is I'm speaking
0:46:56out loud like I'm not even one hundred
0:46:57percent sure if YouTube red makes all of
0:46:59the ads go away like I hope it does I
0:47:00don't actually know what i want to give
0:47:03you money for YouTube red but it's not
0:47:05available in the UK so i cant and now
0:47:07just like it's just so many ads and this
0:47:11real feeling like YouTube is in a
0:47:12position where they kind of have an
0:47:14incentive to make the ads really crappy
0:47:18with the YouTube red system or just to
0:47:20like again continue to crank up the
0:47:22number of ads that you see and it's just
0:47:25I find it frustrating i'm sure it's not
0:47:27lost on people that it's funny that two
0:47:29guys who earn revenue from youtube ads
0:47:32here complaining about YouTube ads but I
0:47:35think that shows how impartial we are so
0:47:37that's wonderful
0:47:39the second thing though is you were
0:47:43talking about you know the Frog you know
0:47:45warming up the frog which is probably
0:47:47actually not the right analogy because
0:47:48if they're warming up the frog that
0:47:50wouldn't be trying to get us to youtube
0:47:52it's more like they're dropping it
0:47:53straight in boiling water and hope we
0:47:54jump out onto YouTube red blue but
0:47:56either way I'm not sure that's what
0:48:00they're doing what do you think I don't
0:48:02think it's quite as simple as let's just
0:48:03make terrible so they go to eat you but
0:48:05I'm just thinking well if people don't
0:48:07go to youtube red let's at least extract
0:48:08money out of those people and they're
0:48:10just coming up with more and more ways
0:48:12to extract money which is sort of the
0:48:15same yeah it is sort of the same
0:48:17I mean look this is one of the
0:48:18interesting things about making your
0:48:20money off of advertising I don't have a
0:48:23business that's like this so I think
0:48:25maybe I'm thinking about it in the wrong
0:48:26way but it always seems to me like
0:48:28businesses that sell a product and then
0:48:33the interaction is over our cleaner
0:48:37businesses
0:48:39it's like a cleaner simpler
0:48:41straightforward relationship they want
0:48:44to sell you a thing and you want to buy
0:48:46the thing and with advertising there's
0:48:50always this balance to be struck about
0:48:54the needs of the content creator versus
0:48:57what the advertiser once like as soon as
0:48:59you have advertisers is always three
0:49:01parties now involved in this transaction
0:49:03not just to creator advertiser viewer
0:49:08it's not as directors just purchaser
0:49:11producer it makes me just wonder about
0:49:15is there someone somewhere in YouTube
0:49:19whose job it is to increase YouTube red
0:49:22sign ups and he thinks like well if I
0:49:25can encourage the ad team to increase
0:49:28the number of ads by 1% like will that
0:49:31increase the number of YouTube red sign
0:49:34ups by half a percent which then looks
0:49:35good on my spreadsheet i don't know if
0:49:37that's the case but you just have to
0:49:38start thinking about like what are the
0:49:40incentives and what is this business
0:49:43trying to do that's all I mean like it
0:49:46just makes me think and being aware of
0:49:49six ads / youtube video suddenly feel
0:49:52like intentional or not there's a real
0:49:55incentive to go use YouTube red what
0:49:57about the danger they're running of
0:49:59damaging the platform all together and
0:50:01helping out some of the alternatives or
0:50:03do you think the alternatives are just
0:50:04so far behind that YouTube can almost do
0:50:07what they want with impunity and it's
0:50:08not like me or anyone else is gonna
0:50:10catch them
0:50:11yeah well i mean i don't think anybody
0:50:12else is going to catch them I do try to
0:50:14look out on the horizon for alternatives
0:50:17and I mean yes there are some places
0:50:18that might be more interesting than
0:50:20others but everybody is just so far
0:50:23behind
0:50:24I don't think YouTube is super concerned
0:50:25about a competitor though I deeply wish
0:50:27that they were it falls under just a
0:50:30concern about the perception of the
0:50:35platform as someone who primarily
0:50:38produces content for that platform
0:50:41I'm really aware of just this makes
0:50:44YouTube look junkie yeah if you try to
0:50:47imagine your mind like imagine you had
0:50:48never seen this website called YouTube
0:50:51and this is the first time you have ever
0:50:53seen it as you land on a video and
0:50:56there's five ads on screen
0:50:58simultaneously while you're waiting for
0:50:59the pre-roll end
0:51:00yeah I think it looks like garbage it
0:51:03just looks like some scammy sitex data
0:51:06doesn't it looks like there's out crappy
0:51:08websites and is full of ads from the
0:51:10early two thousands yeah it does
0:51:12so I think that's part of my feeling of
0:51:14this is like the vast majority of the
0:51:16people who watch my stuff watching on
0:51:18YouTube by an enormous margin and I want
0:51:22YouTube to look and feel nice because
0:51:25it's the place that I put my videos and
0:51:29it just kind of looks crappier and
0:51:30crappier overtime
0:51:33we're sitting here now with this many
0:51:34ads but I can't help but think that in a
0:51:36year from now just like a year ago when
0:51:39YouTube red first came out
0:51:41are there going to be even more
0:51:42different types of advertising on
0:51:44youtube I mean we'll see but i'll be
0:51:47surprised if between now and then they
0:51:49don't introduce some additional form of
0:51:52advertising on the site in one way or
0:51:55another I think this is a kind of
0:51:56one-way ship is the way that this goes
0:51:59are you surprised how long it's taking
0:52:01for them to bring this YouTube red
0:52:03advertising opt out and paid for
0:52:06ten thing outside the US I thought it
0:52:08would be here by now it's been around
0:52:10America for ages now isn't it was on my
0:52:12list actually discuss youtube red for
0:52:14entirely other reasons because we are
0:52:15now at just about the one-year
0:52:17anniversary of YouTube red actually be
0:52:19available for people to buy and use and
0:52:22it seems like I hear from people all
0:52:24around the world in various places where
0:52:25it isn't available i know they have some
0:52:28international rollout i'm not exactly
0:52:30sure what the full extent of it is I do
0:52:32think it is in Australia but it is not
0:52:34in the united kingdom which is just very
0:52:37very frustrating and my numbers of
0:52:39course might be excused for obvious
0:52:40reasons but when i look at the
0:52:41demographic data for like where do
0:52:43people watch my youtube videos united
0:52:45kingdom is number two
0:52:46that's the number two most popular place
0:52:48after the United States so feels like
0:52:50whatever the problem is YouTube fix it
0:52:54and roll this out so that I like i can
0:52:56give you my money to make these ads go
0:52:59away
0:52:59can I say something controversial for a
0:53:01second or deeply honest please please
0:53:03I'm suspicious of your desire for an
0:53:07advocacy of YouTube read it is so unlike
0:53:11you to be so into something and want
0:53:14something this much that it makes me
0:53:17feel uneasy
0:53:19oh yeah yeah you seem so drinking the
0:53:21kool-aid for that it amazes me is it
0:53:25purely just because you want the
0:53:26uncluttered experience is because if you
0:53:28think it's better for your business you
0:53:30will learn more as a businessman or you
0:53:33just think it's a really good product
0:53:34I'm slightly baffled by like imap4 i'll
0:53:37get it when it comes because I want to
0:53:39see what it's like and I hope it makes
0:53:40you two better but your zeal for it is
0:53:44surprising to me
0:53:46ok so part of it is I had an idea popped
0:53:48into my head that I can't get rid of and
0:53:53it has irritated me every time it's
0:53:55crossed my mind is popped into my head a
0:53:56little while ago and it was I keep a
0:54:00bunch of spreadsheets to track my
0:54:01business and so I know what my hourly
0:54:03rate is and at some point it occurred to
0:54:07me to break down my hourly rate into a
0:54:10second-rate like how much is my time
0:54:12worth per second because i was thinking
0:54:14about these stupid ads on YouTube and
0:54:18the five-second skippable thing
0:54:19and now every single time i watch an ad
0:54:23and I wait for those seconds to pass by
0:54:25I can't help but think i would happily
0:54:27pay ten dollars a month to get back the
0:54:31time that is being stolen from me and
0:54:33tiny intervals by watching the greatest
0:54:35unrelated for a second i think if you
0:54:37start measuring your time in seconds
0:54:40therein lies madness LOL this is because
0:54:44like every time you like scratch your
0:54:45new you're gonna be my god it's been two
0:54:47seconds scratching my name up i think
0:54:49you are well on the road to madness here
0:54:52is the thing I just totally agree with
0:54:55you right I should never have done this
0:54:56calculation I should never have even
0:54:59allowed this thought to enter my head
0:55:01but enter my head it did and then here
0:55:05it is right here it is now it cannot be
0:55:08banished my mental calculation of value
0:55:11of my time versus time spent watching
0:55:13YouTube ads ends up being greater than
0:55:16ten dollars a month
0:55:17this is the intersection here like I'm
0:55:18frustrated because it's like I have the
0:55:20correct economic answer that says i
0:55:23should buy YouTube red but you two won't
0:55:26let me buy YouTube red I think that
0:55:29maybe that's like where the real
0:55:30frustration is coming from was like I
0:55:31want to do this thing but you won't let
0:55:34me do it and i also know that the math
0:55:37says this is the correct thing to do
0:55:40like this is the correct answer
0:55:43how often is there like a mathematical
0:55:45answer to a consumer purchase almost
0:55:47never but like in this one case there is
0:55:50so I find it frustrating that great
0:55:52couldn't you spend those five seconds
0:55:54having an idea or like multitasking or
0:55:57thinking about your next video or
0:55:59putting away a pen that you knew you
0:56:01needed to put back into the pan pot or
0:56:03something like if you use those five
0:56:05seconds for work time then you haven't
0:56:07lost any time does your brain work
0:56:09laughs at all but no but it sounds like
0:56:11yours does
0:56:12I mean I'm not here with like a watch
0:56:15beeping every five seconds and dividing
0:56:18my time in 25 second intervals and
0:56:19switching between different things every
0:56:21fight like that's crazy land nobody can
0:56:23do that how did this conversation turned
0:56:26around to may be made to sound like the
0:56:27crazy person
0:56:28you literally just said that you now
0:56:30figure out how much you earn per second
0:56:32and worried about lost seconds you are
0:56:35the crazy person great you are the crazy
0:56:37person
0:56:38don't talk to me like I'm an idiot not
0:56:40listen okay first of all economic
0:56:42distinction here is it value of my time
0:56:44not how much iron per second because
0:56:46when i'm sitting in front of YouTube
0:56:47video I'm learning nothing right I'm
0:56:48just sitting there time is wasted but
0:56:50you're a lunatic for suggesting that
0:56:53this could somehow be otherwise useful
0:56:56time as like oh I want to watch a video
0:56:58click oh there's a five-second
0:57:00artificial barrier between me and this
0:57:02video
0:57:03what am I gonna do in the five seconds
0:57:05of time nothing right it's just lost to
0:57:07the void of my life and I can I get it
0:57:10back i was taking the Mickey a little
0:57:12bit when i was saying put a pan away i
0:57:13think of an idea for next video because
0:57:15the point I was making is for god sakes
0:57:17just five seconds like you know you
0:57:19can't do anything in five seconds anyway
0:57:21and yes they all add up over the course
0:57:23of a month but still five seconds
0:57:25it annoys me too and if i can get out of
0:57:28over but I think you're overstating the
0:57:30problem and turning into a whole big
0:57:32economic rationalization is silly just
0:57:35say i'm willing to pay ten bucks to get
0:57:37rid of the inconvenience you don't need
0:57:38to let have a spreadsheet to tell you
0:57:39everybody who buys you to read is
0:57:41willing to pay the ten dollars to get
0:57:42rid of the inconvenience that this
0:57:44selling feature sorry you do read the
0:57:46original content of which i am totally
0:57:48unaware just a few moments before I
0:57:51started recording this message one of my
0:57:54two main hard drives started making a
0:57:56strange clicky clicky sound and a
0:57:59worrying error message appeared on my
0:58:01screen now don't get me wrong I'm not
0:58:03happy about this turn of events but
0:58:05unlike previous times i have not broken
0:58:08out in like a cold sweat or started
0:58:10rethinking all my life decisions and
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0:58:50remotely they've got great apps on both
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0:58:58backblaze is stored 200 petabytes of
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0:59:06not about to add to that list but maybe
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0:59:21so they know you came from here on the
0:59:22podcast and again our thanks to
0:59:25backblaze for supporting the show and
0:59:27maybe for the support that about to give
0:59:30me
0:59:31okay so while I was busy making
0:59:33spreadsheets i did just think you know
0:59:35since I guess we both do
0:59:37youtube professionally and we talked
0:59:39about YouTube sometimes on this podcast
0:59:41you guess we did like I don't know
0:59:44whether I've been insulted there are not
0:59:45it is this podcast about YouTube or is
0:59:48it about toothbrushes which if we
0:59:50actually spent more time discussing it
0:59:52might really be toothbrushes which do i
0:59:54wish we were discussing right there with
0:59:57the toothbrushes ferret out
0:59:57the toothbrushes ferret out
1:00:00so however I thought since it has been a
1:00:02year since YouTube red has rolled out I
1:00:06was kind of wondering like we were
1:00:08speculating before it came out we were
1:00:11wondering how might this affect the
1:00:13shape of YouTube how is this going to
1:00:15affect earnings for creators going
1:00:19forward in the future like we were
1:00:20wondering year ago us like how all of
1:00:23this was going to shake out and so now
1:00:25here we are a year later us and so I
1:00:27decided to go through some spreadsheets
1:00:30and some numbers and to try to find out
1:00:31some answers about how much YouTube
1:00:34affect the business and i thought we're
1:00:36in an interesting position because you
1:00:40and I have sort of normal youtube
1:00:42channels in a sense that are uploading
1:00:43like traditional videos that are they
1:00:46now say maybe like 22 15 minutes long
1:00:49and most most of the time and then we
1:00:53also running this YouTube channel that
1:00:56uploads these freakishly long to our
1:01:00videos in the form of our podcast and
1:01:04those videos get enough views on them
1:01:07that there's actual data to be drawn out
1:01:09here and so I thought oh actually this
1:01:10is quite great we can see like how much
1:01:13does YouTube red like longer videos
1:01:19how much does this actually affect
1:01:20things and so pulling back the curtain a
1:01:22little bit i crunch the numbers for my
1:01:26youtube channel to see what percentage
1:01:30increase in revenue does YouTube red
1:01:34create for normal youtube channel like
1:01:38mine and the answer is five percent this
1:01:43is the difference that YouTube red makes
1:01:47versus the channel a year ago when i'm
1:01:50looking at any particular video what
1:01:52percentage of the revenue comes from
1:01:54YouTube red it's about five percent now
1:01:58the actual increase is probably ever so
1:02:01slightly smaller than that because
1:02:02obviously there's some lost advertising
1:02:04revenue from people who are using
1:02:06YouTube red but i think it's probably in
1:02:08significant enough that we can just
1:02:10totally round it off so it's like five
1:02:12percent
1:02:13it's nice but for this length of video
1:02:17for this kind of youtube channel i feel
1:02:19like YouTube red is just no
1:02:22consideration for me whatsoever right i
1:02:25mean i'm imagining like you haven't felt
1:02:27like it's raining mana from the sky
1:02:29since YouTube red was introduced you
1:02:31know me I haven't looked at the data and
1:02:33done all that sort of stuff but you
1:02:34haven't looked at the data you haven't
1:02:36imported into a spreadsheet break
1:02:38no I don't have been drawn trend lines
1:02:41and showing r square values to see what
1:02:43does revenue correlate most highly with
1:02:44this is not what you've done
1:02:45no you haven't done you know I just want
1:02:47the end of my finger and hold up in the
1:02:49air see what where the winds blowing so
1:02:52I haven't noticed anything really i have
1:02:54noticed when I like you know I'm going
1:02:56through all those analytics pages i've
1:02:59seen that the number attached to youtube
1:03:02red has gone from like you know nearly
1:03:04zero in the early stages to actually
1:03:06being a number now
1:03:07right right that how it's affected
1:03:09anything I haven't really noticed I'd
1:03:11never thought of it as just a cream on
1:03:14top like the way you're treating the
1:03:15calculation is almost like additional
1:03:18income because obviously the advertising
1:03:20shortfall created by you're treating is
1:03:23almost insignificant I never thought of
1:03:24it like that that that number is just
1:03:26new money I just thought it would be a
1:03:28more complicated calculation that
1:03:30yeah i was trying to do some ballpark
1:03:32calculations from this about like how
1:03:35much revenue is YouTube red coming in
1:03:36verses was the possible loss advertising
1:03:38revenue you know and obviously i don't
1:03:41have any of the inside numbers i don't
1:03:42know the details but I think you can
1:03:44close enough rounded off 20 like the
1:03:47lost revenue from people on YouTube red
1:03:49is probably pretty close to zero
1:03:52compared to the revenue that comes in
1:03:54you know maybe one percent but it's
1:03:57close enough that it's not making a huge
1:03:58deal
1:03:59yeah and one of the reasons that I
1:04:01wanted to actually run the numbers on
1:04:03this is because i have seen this like
1:04:05mean spreading around the internet about
1:04:07YouTube videos that creators are making
1:04:11longer and longer videos because of
1:04:15YouTube ad revenue this is an idea i've
1:04:18seen repeated over and over again that
1:04:19people are like cashing in on youtube
1:04:21red money with longer videos
1:04:23mm and so it's also think that I could
1:04:26look at my own channel and i took my
1:04:29longest video before two days ago which
1:04:32was humans did not apply
1:04:34yeah and just two days ago i've released
1:04:37the longest video yet and just today the
1:04:39data came in and so for people who want
1:04:42to know the behind-the-scenes stuff a
1:04:4415-minute video or like a almost 20
1:04:47minute long video these push the YouTube
1:04:50revenue numbers up into the relatively
1:04:53high rates of eight percent additional
1:04:56revenue versus five Nora so I think this
1:05:00idea that creators have increased the
1:05:04length of their videos to cash in on
1:05:06youtube red is crazy
1:05:10if you're talking about videos in the
1:05:12length of like five to 15 minutes i
1:05:15think the data just does not support
1:05:17this idea i don't think that this is
1:05:19what's happening so when you said it's
1:05:21gone from 5-8 you're being sarcastic and
1:05:23saying that's not a big increase or that
1:05:26is a big increase but only kicks in if
1:05:27you go up to like 20 minutes
1:05:29I think the difference for someone who's
1:05:32a professional creator between five
1:05:34percent and eight percent for stretching
1:05:38out a video longer than it might
1:05:40otherwise be or picking otherwise longer
1:05:42topics i can't imagine anybody is really
1:05:45making decisions based on that I don't
1:05:48think there's anybody who's channels
1:05:49like you know what
1:05:50youtube red longer videos this is the
1:05:53way to go
1:05:53instead of making five minute videos
1:05:56we're gonna make nine minute videos I
1:05:58just don't think that it shows up in the
1:06:00data that there's a strong enough
1:06:01incentive to actually do that now there
1:06:03may be some cargo cultivating where
1:06:05everybody thinks this is the thing that
1:06:08happens and so they're making longer
1:06:09videos because they think it matters but
1:06:12like my spreadsheet saying now that if
1:06:14you're doing this for revenue reasons
1:06:16it's probably not a good enough reason
1:06:18to justify the additional length of the
1:06:20video and the reason that could maybe
1:06:22work is that presumably the YouTube red
1:06:24money pie is distributed based on
1:06:28watched I'm so you're trying to get more
1:06:30of that watch time out of the PI right
1:06:33youtube red is distributing the money
1:06:34based on watch time like that that's
1:06:36precisely why like if I release a 15
1:06:38minute long video
1:06:39it has a higher percentage of revenue
1:06:42from YouTube red because it's eating up
1:06:43more watch time hours from the viewer
1:06:46yeah but you have to keep in mind that
1:06:49it's like the watch time from my video
1:06:51is being divided among all of the watch
1:06:54time in all of YouTube right some
1:06:57enormous number and so that's why if a
1:07:00video is 5 minutes vs. 15 minutes that
1:07:03changed while the video is three times
1:07:06longer it is a tiny additional drop of
1:07:09water in this enormous ocean of watch
1:07:12time that is occurring and so that's why
1:07:13the percentage doesn't seem to matter
1:07:15very much so the other thing that could
1:07:17maybe be considered though is does the
1:07:20YouTube algorithm recommend videos more
1:07:23often if they're longer either in the
1:07:26sort of the recommendations by along the
1:07:28side or even recommending to subscribers
1:07:30because not all subscribers find out
1:07:32about our videos i guess that's the
1:07:34other argument isn't have you got any
1:07:35ideas on that that is the interesting
1:07:39thing and I understand why youtube
1:07:41doesn't do it but sometimes i really
1:07:43wish they would let us know a little bit
1:07:46about how the recommendation algorithm
1:07:49works what affects a larger or smaller
1:07:52percentage of your subscribers seeing
1:07:54your videos because we really are just
1:07:57totally in the dark I got I find it a
1:08:00very interesting statistic at least on
1:08:03my channel that if i look at almost any
1:08:05video if you dig down in the analytics
1:08:08there's a space where you can see what
1:08:10percentage of the views came from your
1:08:13subscribers vs not your subscribers and
1:08:17at least for my own videos that number
1:08:19is something like fifty percent is
1:08:22usually what it hovers around that half
1:08:24the views are from nonsubscribers and
1:08:26half the views are from subscribers and
1:08:29I just always wonder like I'd love to
1:08:31see some data here on why that other
1:08:35fifty percent is missing is it missing
1:08:37because the people aren't interested in
1:08:39my videos that's totally fine
1:08:40is it missing because the YouTube
1:08:42algorithm decided not to show
1:08:45a million people a recommendation from
1:08:48one of my videos that I like a lot less
1:08:51but you just don't know
1:08:52and so I think it ends up in this kind
1:08:54of YouTube culture of everybody's always
1:08:57trying to guess what is the algorithm up
1:09:00to and people do guess that maybe it's
1:09:03watch time because YouTube has spent a
1:09:06lot of visual design work re-emphasizing
1:09:11watch time as the central metric that
1:09:13they want to show you for all of their
1:09:15videos if you're just watching YouTube
1:09:18you will see those view counters but if
1:09:20you are a creator everywhere you login
1:09:22watch time is the number one number they
1:09:25want to show you right what is the watch
1:09:27time of your channel vs 30 days ago if
1:09:29you click on the details for any
1:09:31particular video to show you watch time
1:09:33first and they show you views second so
1:09:36clearly youtube is super obsessed with
1:09:39this number and one of the things that
1:09:43makes me just wonder like I just don't
1:09:45know is when I did run the numbers on
1:09:49youtube red for the hello internet
1:09:51channel I was pretty surprised because
1:09:55over the last couple of months
1:09:57youtube red was forty percent of the
1:10:01revenue on the youtube channel so when
1:10:05you start talking about really long
1:10:07videos stuff that's like two hours plus
1:10:10it makes a difference and more
1:10:13shockingly on the last video that we
1:10:16released its the first video where the
1:10:19lines crossed youtube red was more than
1:10:22fifty percent of the revenue being
1:10:24generated from that video gosh that I
1:10:28think that is really interesting and
1:10:30what I wonder is like boy maybe youtube
1:10:35doesn't really care a whole lot about
1:10:36the difference between a five percent
1:10:38and eight percent you know which is the
1:10:40difference between five minutes and
1:10:41fifteen minutes
1:10:42but maybe you tube carries a lot once
1:10:47you start talking about long-form
1:10:49content once you start talking about
1:10:51stuff that's up in the hour-plus to our
1:10:53length maybe this is where YouTube is
1:10:57going this is where the algorithm
1:10:58perhaps matters more
1:11:00it just makes me wonder about like is
1:11:03this the direction that youtube is
1:11:04leaning that they're thinking more and
1:11:06more about long-form content
1:11:09I don't know we've always known that I
1:11:11kind of wish they would tell you and
1:11:13want to be today and what i have left
1:11:15long proper proper I say inverted commas
1:11:18TV shows on youtube that which is it
1:11:21baffling to me but what we always
1:11:23thought maybe it was just because you
1:11:24know that was just some stupid dream
1:11:26they had and they should let go of that
1:11:27but maybe it's all about time they want
1:11:30the long form shows because they want
1:11:32people on the platform for longer
1:11:34because that's how they make more money
1:11:36maybe that's what's been driving all
1:11:37along they want you to sit there and
1:11:38watch an hour-long episode of narco is
1:11:41not a cgpgrey a number file a minute
1:11:44physics and then leave yeah it may be
1:11:46the case it's definitely interesting
1:11:48because in the times where I've spoken
1:11:50to people on the inside of YouTube I
1:11:52have always found this drumbeat of
1:11:53YouTube wanting to be TV just so his
1:11:56striking strength like you understand
1:11:59the traditional TV industry is dying and
1:12:01where is it all going it's going to the
1:12:03internet and why is it going to the
1:12:04internet because the Internet a
1:12:05different thing but you seem to be
1:12:07obsessed with this idea like oh if only
1:12:09we were as good as our big brother TV
1:12:11instead of being just what we are
1:12:13although gray if I look at myself I've
1:12:16moved away from TV to online but the
1:12:19thing I've moved to is not watching 19 5
1:12:23minute videos in a row it's still
1:12:25watching a box set on netflix or amazon
1:12:28prime so I think maybe you two were
1:12:32right before we realized it that all the
1:12:34attention and time is still going to be
1:12:37long form high production value stuff
1:12:39and we were thinking no YouTube it's
1:12:42going to be the stuff that we're making
1:12:43it's going to be the short stuff made by
1:12:45the amateurs that's what people want
1:12:47their sick of well-produced long-form
1:12:49stuff it's not that they're sick of
1:12:51well-produced long-form stuff that is
1:12:53sick of watching up on television to a
1:12:54schedule
1:12:55I mean I definitely grant that nobody
1:12:57likes TV nobody likes schedules that is
1:13:00for sure but like do you spend more time
1:13:02watching quality box set stuff on
1:13:04netflix and other providers that or do
1:13:07you sit watching videos that are less
1:13:09than 10 minutes long on youtube
1:13:11what do you spend more of your time
1:13:12watching that's an interesting question
1:13:13it's probably long-form content simply
1:13:16because again like it just eats up so
1:13:18many hours I like well somebody's gotta
1:13:21sit here and watch this season of
1:13:23stranger things is not gonna watch
1:13:24itself and then 10 hours later and I'm
1:13:27still there watching it and finishing it
1:13:28off right that's how this happened like
1:13:29Oh narcos season two like well there
1:13:32goes my wednesday right all day is gone
1:13:35you say that like it's a chore though
1:13:37I'm the sign but I think that's because
1:13:38it gives me more pleasure
1:13:40okay now don't get me wrong i don't mean
1:13:41it like it that you're just saying like
1:13:43it is much preferable to watch shows all
1:13:47in one bunch
1:13:48yea all I'm saying is that the result is
1:13:49how many YouTube videos do I need to
1:13:53watch to equal one season of narcos the
1:13:58answer is a lot like a huge number of of
1:14:01youtube videos so even though i think
1:14:03like looking at my own YouTube usage i
1:14:05feel like i have been watching more
1:14:07YouTube over the past few months then I
1:14:09have earlier in the year there's no way
1:14:12in terms of just raw hours it can
1:14:15possibly match my far less frequent
1:14:19netflix watching that comes in intense
1:14:22bursts when something's on that I want
1:14:24to watch em there's no way those things
1:14:26balanced out
1:14:27I just think maybe the YouTube saw the
1:14:29future and they saw the future was going
1:14:32down this netflix amazon prime now TV
1:14:36which i want your love on demand stuff
1:14:37they looked at that and thought that's
1:14:38where all the eyeballs and the time is
1:14:40going to be there for that's where we
1:14:42need to be and we thought they were
1:14:44wrong we thought now it's gonna be
1:14:46pretty little producers like us and it's
1:14:48all going to fragment and be disparate
1:14:49and big productions were on the way out
1:14:52and I think maybe they were writer than
1:14:55we realized yeah I think you might be
1:14:57right about this and I tell you another
1:14:59thing youtube haven't done it
1:15:00successfully what they wanted to be a
1:15:02witch maybe they were right to want i
1:15:05think they filed at unless all this on
1:15:07demand stuff that's about to
1:15:09and through the pipes through YouTube
1:15:10bread is amazing i think i've been
1:15:13unsuccessful yeah they're clearly trying
1:15:15to get into the look at us we're netflix
1:15:18were producing our own content game
1:15:20that's clearly where they're going and I
1:15:23think that's partly why and I think it
1:15:27was a bit less clear when the YouTube
1:15:29red announcement first came out because
1:15:31people were complaining about and I felt
1:15:32the same way like boy nine bucks a month
1:15:34is a big amount to pay for no ads on
1:15:37YouTube but it makes way more sense if
1:15:41you reframe it in the idea that a couple
1:15:44years from now
1:15:45youtube wants to be like netflix they
1:15:48want to have their own original content
1:15:52that they are producing that is super
1:15:53long form that is very high quality that
1:15:56people are paying for a subscription to
1:15:58access it and then the 999 price fee
1:16:03makes a lot more sense if they're trying
1:16:05to sell it that way but I think in the
1:16:07original announcement was a bit more
1:16:09like there's ad free youtube and also
1:16:11will give you some music oh and we have
1:16:12a couple of shows with PewDiePie where
1:16:14he runs around that we've made as well
1:16:16and you can watch them on YouTube but I
1:16:18think maybe like that was really the big
1:16:21thing in that announcement not ad free
1:16:22youtube but we want to make our own
1:16:25long-form content and we need to raise a
1:16:27whole bunch of money to be able to do it
1:16:29I don't know this is true and i know i'm
1:16:31not very well read on the subject but it
1:16:33almost feels like they've attacked it
1:16:35from the wrong direction or a different
1:16:37direction that may not be right because
1:16:39Netflix obviously have attacked from a
1:16:42more traditional Hollywood direction
1:16:43haven't they're getting all the big
1:16:45directors and the big actors and the big
1:16:47Hollywood productions and they're making
1:16:49their netflix originals which allow
1:16:50these TV shows that don't name them all
1:16:53again but we have liked a lot of the
1:16:54boom and it feels that YouTube have gone
1:16:56more down an angle at least it seems to
1:16:58me that maybe it's just the circles i
1:17:00move in where they're taking all the
1:17:01YouTube celebrities and getting them to
1:17:04make the long-form stuff so people that
1:17:06made their name on youtube and they're
1:17:08getting the budget to make longer things
1:17:10and YouTube originals and just doesn't
1:17:13have the same feeling about it doesn't
1:17:16have that feeling of like all I must you
1:17:18know appointment to view I can't wait to
1:17:20PewDiePie is new series comes out
1:17:22it's going to be amazing it still feels
1:17:24like you to be and cheap whereas when a
1:17:27new netflix originals comes out like an
1:17:29archos comes out your life are well this
1:17:30is awesome this is so well made and so
1:17:32well done and I wonder if you two were
1:17:34played that right
1:17:35I wonder if they have gone the right way
1:17:37or they had no other card to play
1:17:39they played to their strengths which was
1:17:41their car driver of YouTube celebrities
1:17:44that's an interesting point because yes
1:17:45that would be YouTube strength and we
1:17:47have a ton of people who know how to
1:17:49make videos and can we give them a bunch
1:17:54of money to produce long-form content
1:17:57and then like cutie Pie's case can we
1:17:59work with them to try to produce an
1:18:01actual thing up until this point i have
1:18:03seen exactly one YouTube red show which
1:18:07was a single episode of PewDiePie
1:18:08scare-a-thon was a lot
1:18:10your word is exactly right it felt kind
1:18:14of cheap and it was a very strange
1:18:17viewing experience because i was
1:18:19recognizing like this is clearly a kind
1:18:22of Hollywood production there must be
1:18:25200 people involved in this thing I mean
1:18:28the basic setup of the show was the
1:18:30premises that put PewDiePie in an
1:18:32environment that scares him
1:18:34it's not a bad idea and so it was an
1:18:36episode of where they have him in some
1:18:37hospital right and everybody's in the
1:18:39hospital acting crazy and I just kept
1:18:41trying to put my finger on like I don't
1:18:43know what it is about the way this is
1:18:45being filmed or the way it's handled but
1:18:48yeah it feels way more like a YouTube
1:18:51video but suddenly now that you have
1:18:54stretched it to an hour-long show the
1:18:59feelings all wrong
1:19:00look at I don't feel like I'm watching a
1:19:02TV show this premise is in bad like
1:19:05there's something interesting that you
1:19:06could do with this but it's it was a
1:19:09strange production I haven't seen
1:19:11anything else has been produced on
1:19:13youtube red but it's it's a weird
1:19:15endeavor
1:19:16I mean I'm sure everyone's now gonna get
1:19:18in touch and tell me that Steven
1:19:20Spielberg's been recruited to make a
1:19:21five-part series exclusively for youtube
1:19:24or something and if that's the case fair
1:19:26enough i look forward to saying it but
1:19:28the thing that would then be interesting
1:19:29will be creating a culture of watching
1:19:31quality stuff
1:19:33on youtube and it's messy format that
1:19:36you were talking about before YouTube's
1:19:37it's going down this path where the
1:19:39platform starting to feel a bit more
1:19:42uncomfortable not look quite as nice and
1:19:44i think that need to smarten up the look
1:19:46of the platform and I'm sure once you go
1:19:48into read mode and the ads ago on that
1:19:50helps it does mean going back to where
1:19:52we started with this which is this page
1:19:54looks like garbage with all these ads on
1:19:56it and it does mean that there's a
1:20:00bifurcated experience the goal of
1:20:03producing something that's like a
1:20:04netflix where there is a selection of
1:20:08things for you to watch that are
1:20:10arranged they're all long form they're
1:20:12all in this way the goals of that feel
1:20:16very different to me from the goals of
1:20:20we have a million YouTube channels or
1:20:22people are uploading whatever and it's
1:20:24just crazy videos and some of its very
1:20:26good and some of its very terrible some
1:20:28of it is hilarious and some of it is
1:20:30awful right like those two worlds don't
1:20:34seem to mix and my only experience with
1:20:37this of what YouTube has done as YouTube
1:20:39did try to make a youtube gaming which
1:20:42is like a version of YouTube where
1:20:44they're only trying to show you video
1:20:46game related stuff and it just feels so
1:20:49strange and weird and tacked onto
1:20:52YouTube and every once in a while you
1:20:53two will flip into the gaming modem like
1:20:55God go back youtube this is terrible so
1:20:57I don't know it's like YouTube is kind
1:20:58of fracturing in a bunch of directions
1:21:01maybe that like the things that they
1:21:03would need to do to make a pleasant
1:21:04long-form high quality viewing
1:21:07experience run contrary to the current
1:21:12YouTube experience and maybe that's the
1:21:14whole goal that sounds just like the way
1:21:16Google to do something to be typical
1:21:18Google to fragment go in eight different
1:21:21directions and see what sticks to the
1:21:23wall and what doesn't
1:21:24that seems to be their strategy
1:21:25sometimes and it's sort of hard to
1:21:27follow
1:21:28it's not always pretty watching him do
1:21:30it yeah that is very google but i guess
1:21:33i guess the bottom line is they're
1:21:35watching the podcast on youtube from
1:21:37yeah i'm gonna go watch one there
1:21:40you know what everyone's asking well the
1:21:43rest is quite a few things people are
1:21:44asking us about these days but probably
1:21:47top of the list is gonna have to be
1:21:48black mirror on netflix we've been
1:21:50getting a lot of tweets about that i
1:21:52think we're going to have to set black
1:21:54mirror as homework
1:21:56yeah because of the feedback is anything
1:21:58to go by the people demand asst American
1:22:01people are demanding it quite vocally
1:22:03have you watched it yeah I've much any
1:22:05of it i have watched none of it yet
1:22:07breeding I'm entirely going to wait for
1:22:10us talking about the next I don't even
1:22:12know how many shows there are I know
1:22:14literally nothing I know nothing
1:22:16well next time we speak hopefully we
1:22:18will both have watched and may have
1:22:20something to say and we may have
1:22:22something to say i think i'm going to be
1:22:24in America next time we speak
1:22:25depending on when we showed you the next
1:22:27recording i'm actually going to be in
1:22:28America for the election
1:22:29well I wanted to ask you what do you do
1:22:31on election day in America to people
1:22:34have parties or like where do I hang out
1:22:36what do i do and i am I going to sit on
1:22:38my own and watch news channels or I
1:22:40can't wait but I don't know what to do
1:22:42it alone or with people or I don't know
1:22:44what to tell you because I have never
1:22:47been in adults in America when an
1:22:48election is occurring like okay I have
1:22:52lived my whole adult life here i have no
1:22:54idea what happens in America election
1:22:57day so okay you're gonna have to report
1:22:59back of how whatever it is like I don't
1:23:01know does everybody wear hats
1:23:02I don't have the slightest idea what
1:23:05happens on election day in America
1:23:07expect a full report next time Brady
1:23:08alright so next time we speak out tell
1:23:10you about what i did on election day in
1:23:12America and we will discuss black mirror