The Talk Show

7: Hot Ladies in Movies, with John August and Adam Lisagor


00:00:15   there's pictures boomers with java group

00:00:18   so here's the funny thing about the

00:00:23   theme song is is a month ago Adam was on

00:00:28   talk show and we're talking about the

00:00:30   show itself and and the name of the show

00:00:32   and should i have changed the name and

00:00:33   Adam had the idea that I could just

00:00:36   change the name to anything and it would

00:00:38   have avoided some controversy and he'd

00:00:40   still listen to it even if I called the

00:00:42   show picking boogers with John and as

00:00:45   the week went on I went back to that and

00:00:46   I said you know what'd be funny if you

00:00:48   and and some of your Hollywood bigshot

00:00:50   friends could put together a little

00:00:52   gimmicky 15 second theme song for the

00:00:54   show I presumably you know pretending as

00:00:58   a gag that the show is called pickin

00:01:00   boogers with John and Adam took this and

00:01:02   ran with it with your power Alex

00:01:05   Einstein I don't want ya one scene i

00:01:08   went out to all the points i went up i

00:01:10   went to all the big hitters first no one

00:01:12   was available I wanted to elephant he

00:01:15   couldn't do me a favor he's alive he's

00:01:16   done too many favors i went on to john

00:01:19   williams who did Star Wars don't know if

00:01:21   you're familiar

00:01:22   none of those guys are available so I

00:01:25   called my palate Alex Weinstein who was

00:01:27   on par so it actually turned out well

00:01:31   because they're I worked out well

00:01:33   serendipitous because i'm working on a

00:01:35   project with john august you have

00:01:37   mentioned to your guests are yet but

00:01:39   we're on the phone with were on the

00:01:41   skype with john august right now i'm

00:01:43   working on a magic

00:01:44   hey John hey we're working on a project

00:01:47   together that required some music as

00:01:49   well and so I sort of i was able to get

00:01:54   to two piece of music and one by having

00:01:58   Alex compose something for the john

00:02:02   august project and then tack on some

00:02:05   lyrics some vocals I helped out with the

00:02:09   vocals for picture pic for picking

00:02:12   boogers with john and i think i think it

00:02:14   turned out okay Nate are not pretty

00:02:16   pretty pretty rockin yeah yeah a few

00:02:18   months people that will hear the other

00:02:19   use of that melody is something that

00:02:22   Adam and I are working on

00:02:23   that could be great yeah well here's the

00:02:25   thing has gotten out of control is the

00:02:27   idea was we do it it would be a one show

00:02:29   would open with it and had now the talk

00:02:31   show as a theme song and it's this goofy

00:02:33   thing and I thought it was great and a

00:02:36   lot of people have you know laughed at

00:02:38   but here's the thing it's gotten out of

00:02:39   control it is for three weeks in a row

00:02:42   it has been the number-one single in the

00:02:44   itunes store in Germany I had no idea

00:02:48   where that has sold one copy outside

00:02:51   Germany my mom bought it and it's been

00:02:55   the number-one single in germany for

00:02:57   three weeks and everybody who listens to

00:03:00   the talk show in Germany is mad now that

00:03:02   the show doesn't open with it every week

00:03:04   yeah and I don't know what to do yeah

00:03:06   it's tough out there you wouldn't think

00:03:07   a 15-second little jingle would be a top

00:03:09   single but you never know Germans have

00:03:11   their own taste

00:03:12   yeah tension route attention spans get

00:03:15   shorter and shorter it's it's out of

00:03:18   control so here it is its back and and

00:03:20   you know I want to thank Alex Weinstein

00:03:22   for the great work on it sandy thanks

00:03:25   for the vocals and I don't know what to

00:03:26   do i guess i guess the new show is

00:03:28   picking boogers with John this week it's

00:03:31   picking boogers with John's because we

00:03:33   like you said we have john august with

00:03:35   this

00:03:36   yeah happy to be here I'm very excited I

00:03:39   don't think it's very exciting for both

00:03:40   of us johns at Grover's not going to say

00:03:42   so but it's very exciting for him to it

00:03:46   is very exciting i had ever had how long

00:03:48   now you have known you for a year now

00:03:50   ya think so that's when we've been we've

00:03:53   been internet friends

00:03:54   yeah yeah and again it's that the

00:03:56   serendipity Living Los Angeles by former

00:03:58   assistant match met at a party said that

00:04:01   who you're working for and we have lunch

00:04:03   and that's the great thing about living

00:04:04   in the same town you can do things like

00:04:06   that

00:04:07   also it's living in a town where the

00:04:09   tech community is sort of comparatively

00:04:11   small to the entertainment industry and

00:04:15   so you started know ye i feel like we

00:04:18   know a lot of the same people it's sort

00:04:19   of a small embedded community here

00:04:21   definitely especially in the community

00:04:25   that actually makes software which you

00:04:27   do

00:04:28   yeah and so I about a year ago we did ft

00:04:31   x reader and I wanted a video that had

00:04:33   Adams kind of feel so we did it

00:04:35   ourselves we didn't invite added into

00:04:36   do it would serve used some of his I

00:04:40   don't know his style its servi the dried

00:04:44   roll style that Adam just and it's been

00:04:47   a pleasure now dash to work on something

00:04:48   for real with him and not just ate the

00:04:51   style it doesn't that it's been really

00:04:54   fun project to the best way I can

00:04:56   describe it is exactly the name of of

00:04:59   atoms production company sandwich video

00:05:00   right that it's it's a style of itself a

00:05:05   sandwich video like if you said hey I've

00:05:07   got a new app and I I need to make a

00:05:09   sandwich video for it if you lower case

00:05:11   sandwich video instead of you know

00:05:13   capital with the trademark you know what

00:05:15   you know what you're talking about

00:05:16   yeah the story is the other choice just

00:05:19   going to use his name as an adjective

00:05:21   and you're set yeah

00:05:23   oh my god I was so flattered when you

00:05:24   when you when you I think you did that

00:05:26   one time and it floored me but but you

00:05:30   make the software that you make is for

00:05:32   is to serve the is to serve our industry

00:05:35   and and specifically free mostly for

00:05:38   screenwriters correct

00:05:39   definitely so we have 2x reader which is

00:05:41   a app for the iPad and for the iphone

00:05:44   it's just one of those scratching your

00:05:45   own niche we had this final draft files

00:05:47   that there was no way to read them on

00:05:49   your iPad that you can see the dropbox

00:05:51   but you'd open them baby gibberish and

00:05:53   final draft was very slow and making an

00:05:55   app for it so we just made our own app

00:05:56   and second it was Bronson watermark

00:06:01   which is i I needed water moccasin

00:06:03   scripts and this was an applicant's

00:06:06   exist the way I wanted it to exist and

00:06:08   so we made it and it's been fun to be

00:06:10   able to put those out in the world and

00:06:12   it's hugely useful one and and it's like

00:06:15   then and your team that helps you you

00:06:17   make this stuff design and code it is

00:06:21   really great at it just making simple

00:06:23   elegant supremely useful software for

00:06:27   this just just for people like you

00:06:29   yeah that's the goal is to keep it you

00:06:31   know I wanted to build software that you

00:06:34   never had to look at instructions you

00:06:35   could use it once a month you never have

00:06:37   to relearn anything and that so I try

00:06:40   just keep buttons away from it

00:06:42   so for talk show listeners who don't

00:06:45   know John it is super successful

00:06:49   screenwriter movie director

00:06:53   I mean justjust some of the the movies

00:06:56   you've worked on you directed the movie

00:06:57   that wrote and directed the nines I i

00:07:01   mean i don't i don't think we have time

00:07:02   to list all the movies you've written

00:07:04   but Charlie and the Chocolate Factory

00:07:06   big fish

00:07:07   I don't know what else what are the big

00:07:10   heads go with my first movie go of

00:07:13   course love that movie so you mr. an

00:07:15   angel will remember go and I was like

00:07:17   are you know we got produced how in the

00:07:19   world is that title still available i

00:07:21   don't know i was very lucky and the

00:07:24   weird thing about title protection is

00:07:25   you can actually have multiple movies

00:07:27   with the same title it's not like an app

00:07:29   store app we're like once there's one

00:07:30   angry birds there can be no other angry

00:07:32   birds the titles are controlled by the

00:07:34   mpaa and you can register a title that

00:07:37   you are about to make a movie and other

00:07:40   studios can challenge you on that title

00:07:41   but you can have multiple movies with

00:07:43   the same title it does happen and go was

00:07:46   available at the time we started

00:07:47   shooting the movie when we're doing the

00:07:49   nines we had to go through a title fight

00:07:51   over the other movies that had nine in

00:07:53   the title so the whole nine yards

00:07:56   there's a movie called died in which the

00:07:57   animated movie section and section 9

00:08:00   there's the rob marshall directed

00:08:02   musical of nine but we were the first

00:08:03   person to get in on this level with

00:08:06   first time to register and so we

00:08:08   negotiated with the other people and we

00:08:10   got our title right away a really cool

00:08:12   movie I don't know if I've said if I

00:08:14   talk like a person i watched it it's on

00:08:17   netflix correct yeah which is a great

00:08:19   way to watch it so you know if you're up

00:08:21   at two in the morning and you feel like

00:08:23   watching a movie you watch that and be

00:08:24   confused and perplexed for a while

00:08:27   yeah he's great movie for the talk show

00:08:29   audience with i'm presuming there's a

00:08:31   lot of video game fans in the audience

00:08:34   it said you know it dining it right up

00:08:36   the alley of the sort of nerds who like

00:08:38   the stuff we do and yeah it's a thinkers

00:08:40   movie

00:08:41   definitely it's going to be where you

00:08:44   watch it and then you go on Twitter and

00:08:45   your first tweet is I just watch this

00:08:47   movie I don't know if I liked it but i'm

00:08:49   thinking about it and what about with

00:08:51   the nine

00:08:52   in the title protection what about was

00:08:53   there anything any anybody bring up an

00:08:55   argument about making like two sequels

00:08:57   27 exactly noted the other numbers the

00:09:01   eighth could fit in there someplace

00:09:03   yeah stuff happens to another head in

00:09:06   the box

00:09:06   the head in the box and actually our

00:09:08   title art for the US market does that

00:09:11   thing at seven does we're like bees are

00:09:13   actually nines and I'm not crazy about

00:09:15   what they did but you have very little

00:09:17   control over that thing but they're

00:09:19   trying to draft off the seventh wait

00:09:20   seven used the seven as the video and

00:09:22   seven we use the nine as the e the nines

00:09:26   yeah the other thing and I i just know

00:09:29   that you know I don't know how much this

00:09:32   is news to the people listen to the show

00:09:33   but i know that the people who listen to

00:09:35   my show are huge fans of markdown the

00:09:39   little text format then I'd i put

00:09:41   together a couple years ago for writing

00:09:43   for the web and I think it was one of

00:09:46   the first times you ever wrote to me and

00:09:48   everyone fireball it was like way back

00:09:50   on my 2004 and you know I certainly

00:09:52   recognize your name and you said luck at

00:09:55   the whole industry runs on the screen

00:09:59   screenwriting industry in hollywood runs

00:10:01   on this app called final what's the

00:10:03   final draft and it's sort of like the

00:10:06   Microsoft Word of screenplay writing

00:10:08   where it's no big and it's it's

00:10:11   entrenched and nobody really likes the

00:10:13   app and then we're gonna be great if you

00:10:16   could do the screenplay writing what

00:10:18   markdown did for web writing and just

00:10:21   get it all out of the way use whatever

00:10:22   simple text editor you want and do

00:10:27   something like that and we noodle a

00:10:28   couple ideas but i I couldn't really

00:10:30   think about it anyway you took the idea

00:10:31   though and have run with it and it's a

00:10:33   real thing right

00:10:35   it's called fountain and it really drops

00:10:37   off a lot of the ideas of markdown which

00:10:39   is it's a plain text format that you can

00:10:41   write in any text editor any device

00:10:43   anywhere you can read an email but it's

00:10:45   just it's a way of laying out the text

00:10:47   on the page that feels really natural

00:10:49   and then there's very simple algorithms

00:10:52   for converting from that to something

00:10:54   that looks like a real screenplay and so

00:10:56   i used some of the ideas behind that two

00:10:59   scripts which is a little way of showing

00:11:01   little bit of a screenplay in a blog

00:11:03   post which demanded for you

00:11:05   I do stuff that actually need my blog

00:11:08   comments i want to have these little

00:11:09   bits of screenplay and I used to create

00:11:12   a little format for doing that is really

00:11:14   shouldn't give credit to mask words who

00:11:16   runs a prolapse block i think is friends

00:11:19   with adam as well right yeah same so it

00:11:22   seemed that odd intersection of of tech

00:11:26   in the film industry that that there

00:11:31   aren't very many people in this

00:11:32   intersection so much the number is

00:11:34   growing but i think you and i you and he

00:11:36   and I are sort of share that commonality

00:11:39   yeah so he was working on the same kind

00:11:41   of idea and we just joined forces and

00:11:44   sort of merge the standard figure out

00:11:46   what would work best for most writers

00:11:48   and so we launched fountain and people

00:11:50   seem to really like it and who the on

00:11:54   your team how many people are on your

00:11:56   two years alone three people so there's

00:11:58   me there's no you selfie is our coder

00:12:00   and ryan nelson who does all the art

00:12:02   graphics and makes things look lovely

00:12:04   and really it's it's three part-time

00:12:06   employees because i'm mostly scream and

00:12:08   mostly doing other stuff but obviously

00:12:10   these projects Nina is a full-time

00:12:12   student but she does this serve on his

00:12:15   off hours and Ryan does all the stuff

00:12:17   for the blog and then i have to do this

00:12:20   these products as it comes up so like

00:12:22   Ryan's first project was tired and wants

00:12:25   to do less I'm to be which was a plugin

00:12:27   for safari or chrome that makes i am to

00:12:30   be looked less terrible and what's up

00:12:33   you know he was able to get that going

00:12:34   and I saw those opportunities to throw

00:12:36   fix the other things in the world and

00:12:38   annoy pain what's the deal with IMDb and

00:12:40   why does anything

00:12:41   why does it get more terrible as the

00:12:42   years go on I started I google problem

00:12:47   where if you ever look at the old

00:12:48   screenshots of google you know there

00:12:50   were only like two ads and it was like

00:12:51   the first things you saw with the

00:12:52   results you wanted and they just keeps

00:12:54   shoving more and more stuff at the top

00:12:56   of the page and push down the results

00:12:57   you really want i think people are

00:12:59   probably clicking on some of those ads

00:13:01   and because they're clicking on the

00:13:02   other stuff they feel like they can push

00:13:04   down the credits and everything else

00:13:05   that you probably really want to see and

00:13:08   its people in the pages fuller and

00:13:09   fuller and most of the job of our

00:13:12   plug-in is just use jQuery to hide the

00:13:14   stuff we want to hide right

00:13:16   have you met with the massive things to

00:13:20   page other than just get rid of all the

00:13:21   stuff you don't want to say sort of like

00:13:23   Instapaper just for IMDb pages in live

00:13:26   as the pages love absolutely or like

00:13:28   that reader button that Apple house in

00:13:31   safari that sort of strips away

00:13:32   everything else right you guys remember

00:13:33   the original IMDb interface

00:13:36   I don't the original IMDb interface was

00:13:40   not it wasn't a website it was an email

00:13:43   service you you eat you you this is you

00:13:46   Adam you were probably like six years

00:13:47   old yeah I was six I don't I don't

00:13:49   remember that Isis is like 95 96 i was

00:13:52   in college and my senior year I loaded

00:13:54   up on all these i had gotten all my

00:13:56   computer science stuff out of the way

00:13:57   and I had all these free electives I

00:13:59   loaded up on film classes and services

00:14:04   like probably 96-95 in the 96 and the

00:14:07   IMDb interface was you'd email forgive

00:14:09   the address was but there is need to get

00:14:11   an email address you email and in the

00:14:13   subject you'd put what your query was

00:14:15   and two seconds later you get an email

00:14:17   back with what you want it so if you put

00:14:20   like a person's name and you get there I

00:14:23   their credit if you put a movie in a min

00:14:25   you get the information about the movie

00:14:27   and it was so tremendously helpful for

00:14:29   writing you know you'd watch it with a

00:14:31   guy these classes where we'd watch a

00:14:32   movie and then you have to write like a

00:14:34   two page paper on the movie and I'm

00:14:36   always terrible at remembering character

00:14:38   names i can remember actor names but you

00:14:40   can't just you know I took a class on

00:14:41   Western you can't just keep calling the

00:14:42   guy John Wayne you got it used the

00:14:44   character's name you would just email

00:14:46   that you know rio bravo and then you get

00:14:48   everything about it it was so

00:14:50   unbelievable was like a command-line

00:14:52   interface to the IMDb well um my i love

00:14:55   that IMDb basically started because that

00:14:58   guy and I just looked as look his name

00:15:00   up Colin needham he started it as

00:15:02   basically a date a database of hot

00:15:04   ladies in movies that was his original

00:15:07   intent and then it grew to what it is

00:15:11   and for film geeks in the early nineties

00:15:14   it was a godsend because i used that 1a

00:15:16   you know up until then I was in college

00:15:17   and we got the internet in our dorm

00:15:19   rooms i just would consult my whatever

00:15:24   it was Leonard Maltin guide to movies

00:15:26   which is basically just like an

00:15:27   encyclopedia like a one-volume

00:15:30   paperback and you would go through with

00:15:31   a highlight and just coat everything

00:15:33   that you'd seen yeah that was IMDb and

00:15:37   so I don't know did you guys do too

00:15:40   did you go to do something similar how

00:15:42   did you ever track your new view and so

00:15:43   one of my very first jobs i want you to

00:15:46   your graduate school program here in LA

00:15:48   for film and that somewhere in between i

00:15:50   was working as an intern universal and

00:15:52   one of my Jobs was a variety and the

00:15:54   hollywood reporter would run movie

00:15:57   reviews for like movies in production

00:15:58   reviews and one of my Jobs was to type

00:16:01   all that information into this database

00:16:02   that was specifically universal database

00:16:05   so that they could look up credits and

00:16:07   it's basically creating universes own

00:16:09   version of IMDB because the real i

00:16:11   didn't exist yet and if so fraught with

00:16:14   peril because i'm a little just trying

00:16:15   to type these peoples names in these

00:16:17   things make sure i'm coding all these

00:16:18   fields right and it was a very tedious

00:16:21   job but they hate me for it

00:16:23   it's incredible that it still is the

00:16:24   standard that people haven't just bypass

00:16:27   sometimes I bypassing go to Wikipedia

00:16:29   you don't want all the craft but it

00:16:32   really nobody has done it better

00:16:34   i know i'm trying to think of the name

00:16:38   of i think it's called letterbox to the

00:16:39   site that is more of like a social

00:16:42   movie-watching sharing site for like

00:16:48   just collecting all the movies you'd

00:16:49   viewed and rating them and cotton you

00:16:54   know commenting on them and recommending

00:16:56   them and everything letter box with no

00:16:58   II at the end and I was one of those

00:17:01   companies was that there's an hour yeah

00:17:03   it is but it's like it's a younger

00:17:05   startup it's not like it's not like a

00:17:08   web two point no missing vowel startup

00:17:11   and and it's a cool it's a well designed

00:17:13   site i did the problem is I don't really

00:17:15   have the time to dedicate to filling in

00:17:18   all that internet i think it had come

00:17:20   out when i was in high school I would

00:17:21   have been all on it all the time at

00:17:26   Amazon's IMDb and it always struck me is

00:17:28   weird

00:17:28   at least they didn't name it it's sold

00:17:30   at some point but always struck me is

00:17:32   weird that they didn't do more with it

00:17:34   or that it now

00:17:36   amazon feels like they keep iterating to

00:17:38   keep improving for how to do and stuff

00:17:40   to keep tracking what people are using

00:17:41   what they need

00:17:43   and I do he hasn't thrown that way yeah

00:17:46   yeah look I I don't even know what they

00:17:49   could do I mean it's just it's one of

00:17:50   those things that I'd be happy if it

00:17:52   stayed the way it was in in 2001-2002

00:17:55   though for forever

00:17:57   yeah using the basic information I want

00:17:59   to know where something was shot and now

00:18:01   i can't ever find that damn information

00:18:04   because there's like there's a giant

00:18:06   animated overlay of I don't know it

00:18:09   could even be a car I don't even think

00:18:11   they are movie specific ads anymore

00:18:13   no I just thought of something just

00:18:16   right now wouldn't that wouldn't IMDb

00:18:19   integration be a natural fit for Siri

00:18:21   guess it would be yeah

00:18:24   Siri what movies did john august right

00:18:26   done soup and you know a nice little

00:18:29   formatted tokenized you know panel so do

00:18:34   you think there's somebody at Apple

00:18:36   somewhere Apple they're building a

00:18:38   competitor to IV because if you're not

00:18:40   going to use Amazon's information for it

00:18:42   right

00:18:43   I wonder why not they use the help I

00:18:46   mean I guess the differences that Yelp

00:18:47   is a small company and apple is this

00:18:50   clearly the Sun and Yelp is the planet

00:18:53   revolving around the Sun whereas you

00:18:55   know amazon and apple or both competing

00:18:58   stars

00:18:58   yeah I don't know everything on the

00:19:01   itunes movie store has all this metadata

00:19:03   associated with it and I wonder I mean I

00:19:06   wonder if just hidden behind the curtain

00:19:09   of all of that metadata is the full set

00:19:11   of metadata for every movie they just

00:19:13   don't ask they just don't reveal it

00:19:15   absolutely has to go through licensing

00:19:16   periods where they'll like the nine will

00:19:18   be available for rent on through apple

00:19:21   for a while but then it won't be

00:19:23   available for rent for a while but based

00:19:24   on the licensing agreement so they

00:19:25   obviously had all that information in

00:19:27   there there's little fly saying like

00:19:29   this is available so that they probably

00:19:30   have a lot more than we think

00:19:32   no it's like with the james bond movies

00:19:35   they're they're like whacking moles they

00:19:36   think every once in a while you know

00:19:38   some of them are always available some

00:19:39   of them are only available for like two

00:19:41   weeks in February and then there's like

00:19:44   one in the middle like a written one of

00:19:46   the Roger or

00:19:47   not Roger Moore the sultry yeah one of

00:19:51   the adultery ones is like never

00:19:52   available don't know

00:19:53   Dalton Dalton I think we often dr. Rick

00:19:56   James Bond yeah that would be great

00:19:59   boyfriend really people are campaigning

00:20:01   for a dress Elba to be the next the next

00:20:04   round you think would be quite amazing

00:20:07   it's time you know it's 2012 it's time

00:20:09   we had a black bond

00:20:10   yeah yeah I think it's a black British

00:20:13   bond

00:20:14   yeah because I think that did the the

00:20:16   qualifying characteristic has nothing to

00:20:20   do with certainly not your because I

00:20:23   know there is a minor controversy that

00:20:25   the what's-his-name the current one is

00:20:27   blonde and not dark-haired man no credit

00:20:30   matter

00:20:30   yeah Daniel quick certainly doesn't

00:20:32   matter what color your skin is all that

00:20:33   matters is that you're badass and cool

00:20:35   yeah British British yeah capable of

00:20:40   class but also capable of kicking ass

00:20:42   right class was kicking ass

00:20:44   it's james bond but yeah you know I'm

00:20:48   and getting back to what you guys are

00:20:49   saying with Stu and you guys that

00:20:51   there's a and I do think i can actually

00:20:54   it's just seems natural and I'm glad to

00:20:56   hear you guys are working together I

00:20:57   presume that I should even bother asking

00:20:58   you can't talk about what you're working

00:21:00   with just find out later when it's done

00:21:02   yep yeah okay understood but i'm not

00:21:06   surprised at all that you guys get along

00:21:08   swimmingly and are collaborating because

00:21:10   you guys do have the exact same mindset

00:21:11   which is your primarily working on

00:21:15   motion pictures movies that type of cool

00:21:17   stuff but you guys both have done the

00:21:19   same thing where it's like hey I need

00:21:21   this app that does a thing i'm just

00:21:23   going to make it right if the tools suck

00:21:25   and you need a better tool and you know

00:21:27   like any fat you're fascinated by what

00:21:29   makes the tools better than you're going

00:21:30   to go especially this day and age where

00:21:32   it's so accessible to do so I mean like

00:21:35   you know the barrier to starting a

00:21:37   software company and making your own

00:21:39   apps like like John has done 10 years

00:21:42   ago was a lot different think yeah we

00:21:45   wouldn't have done it if it weren't for

00:21:47   the app store if we had to sort of

00:21:48   release it ourselves and figure out how

00:21:49   to build credit cards and how to do

00:21:51   returns and all that stuff that would

00:21:53   have been really wish we never would

00:21:55   have done it already John the smaller

00:21:57   version that would give away for free

00:21:59   this makes it if this isn't really

00:22:01   profitable for us that but it makes it

00:22:02   kind of worth doing at least there is it

00:22:05   a good calling card like like is FDX

00:22:08   reader fairly popular in the industry

00:22:11   yeah I think screeners tend to use it or

00:22:13   definitely have used over this year

00:22:15   before final draft came out with their

00:22:17   own thing so you have people do use it

00:22:19   and you know it kind of people use in

00:22:22   industry who use a Highland to convert

00:22:25   found stuff to highland is the app that

00:22:29   were in beta right now that converts of

00:22:31   ps2 fountain or two final draft files

00:22:34   you can take a PDF throw it at highland

00:22:36   it'll melt it down to its base elements

00:22:39   so if I people are using that stuff and

00:22:41   enjoying it is a calling card i don't

00:22:43   know because I would honestly most

00:22:45   people who in the entry have no idea

00:22:47   that make these apps they have no idea

00:22:48   that I've had a blog they have no idea

00:22:50   that have a podcast I'm just a writer

00:22:52   who wrote that thing and it's okay if

00:22:55   it's not i can what I'm saying that

00:22:58   there's actually not a lot of overlap

00:23:00   between the tacky and the movie people

00:23:04   and so that the union of those two sets

00:23:07   is pretty small

00:23:08   that's why we attended all know each

00:23:09   other I wanted as he John did you I mean

00:23:13   you you share a lot of your experience

00:23:16   and everything that you've learned about

00:23:18   writing scripts professionally and what

00:23:23   did you ever have the impulse not to do

00:23:26   that I feel like most screenwriters kind

00:23:28   of want to play closer to the chest

00:23:30   I always think back to when I was a kid

00:23:33   growing up in Colorado and I didn't know

00:23:35   there was such a thing as screenwriting

00:23:36   and I would see movies that liked movies

00:23:38   but I didn't really have a sense that

00:23:39   they were written and the very first

00:23:41   movie that I saw that I realize like wow

00:23:44   something actually wrote that was for

00:23:45   the roses

00:23:46   i watch where the words I love just move

00:23:48   on videotape rebounded I started like

00:23:50   writing down everything people said and

00:23:52   I said oh well that was all planned

00:23:54   there must have been like a like a

00:23:56   script a play behind this and that

00:23:58   sounds so naive but this was you know

00:24:00   the eighties though the only thing I

00:24:02   could find was like premiere magazine

00:24:04   that was the only sort of popular movie

00:24:06   magazine and so I just I really had no

00:24:08   idea there was such a thing as the

00:24:09   screenplay and so then I finally was

00:24:12   able to find

00:24:12   and the published book of Sex Lies and

00:24:15   videotape sort of looks like a videotape

00:24:17   and like he has the whole screenplay

00:24:18   there so I want reading a screenplay

00:24:20   while the movie is playing like oh my

00:24:21   god everything you're saying everything

00:24:22   that's happening it's written down here

00:24:24   first like this was the plan for making

00:24:26   the movie and it sounds so naive but I

00:24:28   just didn't know how it all worked so i

00:24:31   always think back to if I were that kid

00:24:33   now where to look for that information

00:24:35   what I look online and I just want to be

00:24:37   that source of information if it's

00:24:39   helpful to some kid who otherwise

00:24:41   wouldn't have exposure to stuff and then

00:24:44   you and when you discover discover that

00:24:47   there was something called script format

00:24:49   that was you know very standardized

00:24:51   written in currier and fairly minimal it

00:24:56   was I mean I remember being disappointed

00:24:59   by that like that there's not more

00:25:01   flourish and personality in the script

00:25:04   that it's yeah yeah it's great replays

00:25:06   are a tough for my dad my undergrad

00:25:08   degree was in journalism so I was used

00:25:10   to think that's really structured form

00:25:11   of writing that you could you're only

00:25:12   allowed to do certain things in a

00:25:14   screenplay you can only talk about what

00:25:16   you can see and what you in here and all

00:25:18   the other senses are gone but within

00:25:21   that you have a lot of possibilities you

00:25:23   can describe worlds and in really

00:25:25   amazing ways you can you know you can

00:25:27   make a movie on the page and so it's

00:25:30   frustrating if you think about it like i

00:25:31   have to write a script it's liberating

00:25:33   if you think that I'm writing a movie

00:25:34   and as long as you keep your always in

00:25:36   your head you're seeing the movie that

00:25:37   you're writing it's you know it's a

00:25:39   great art form my foot my first movie

00:25:42   that I ever read was not a script it was

00:25:44   a novelization of the movie karate kid

00:25:46   part 3 we have about yeah yeah well yeah

00:25:51   exactly my mom bought it for me at the

00:25:54   you know at the beach you know that

00:25:57   whatever the equivalent of the barnes

00:26:01   and noble at the time was and I read the

00:26:04   book I read the movie before I saw it

00:26:06   and uh and I just remember I mean like

00:26:09   the novelization of the movie is way

00:26:11   more intricate nuanced than a screenplay

00:26:16   is even but but I remember like having

00:26:19   the way that you wrote down every line

00:26:23   from war of the roses

00:26:25   I definitely

00:26:26   through that experience of rim of of

00:26:29   finding out that there was somebody

00:26:30   called a director and that they didn't

00:26:33   make movies in real time

00:26:35   yeah and shoot them all in order and so

00:26:38   then then just like doing shot figuring

00:26:40   out shot selection figuring out how this

00:26:43   angle this angle follows this one this

00:26:46   one source or being a kid and

00:26:47   re-creating all those things and then

00:26:49   similarly being sort of disappointed

00:26:52   when you figure out that so much work

00:26:54   goes in to it and a lot of it is very

00:26:56   mundane everyday first met Steven

00:26:59   Spielberg and now I had made other

00:27:01   movies before then but like-minded

00:27:03   steven spielberg and I saw him on the

00:27:05   set and realizing oh he's just working

00:27:07   really hard here i had and it'll it's

00:27:10   disappointing for a second but then I

00:27:11   also realize like wow you know what I

00:27:13   can work really hard he and a that

00:27:15   wasn't encouraging their to ya when i

00:27:18   first learned of the format of what a

00:27:20   real screenplay look like and like you

00:27:22   said Adam it's all in currier still is

00:27:24   to this day all looks like it came out

00:27:25   of a typewriter I i had the opposite

00:27:27   reaction i thought that was super cool

00:27:29   because to me i drew the immediate

00:27:31   analogy to source code that it's not

00:27:35   like a novelization i remember in them i

00:27:38   had a similar experience with the first

00:27:39   time i've ever read a movie was the star

00:27:41   wars novelization and I just assumed

00:27:45   that like that's what they started with

00:27:46   when they made the movie

00:27:47   yeah and it's not it is i think the

00:27:50   analogy between the screenplay and

00:27:51   source code is is very good

00:27:53   it's you know and that's what's cool

00:27:54   about highland and mountain and

00:27:56   everything is that it takes that even

00:27:58   further it it parses out everything

00:28:01   that's that's been presented uniformly

00:28:03   for so long and just makes data out of

00:28:07   it really like my frustration has been

00:28:09   at the screen writing apps have tended

00:28:11   to want to show you the finished product

00:28:13   right at the very start and so they you

00:28:15   worry so much about like making all the

00:28:17   margins look good and making it look

00:28:19   like a screenplay as you're typing

00:28:21   where is really most the work I'm doing

00:28:23   for the blog and everything else in

00:28:25   between texts mate I'm just like I'm

00:28:26   just worried about the words rather than

00:28:28   what it looks like and so to break those

00:28:30   two things apart you know just the same

00:28:32   way we don't you know I owe you a

00:28:34   popular i was doing magazines that we

00:28:37   weren't typing the pagemaker we were

00:28:38   tight

00:28:39   you know into over word processor and

00:28:41   then sending stuff over to quarkxpress

00:28:43   or pagemaker we were worried about the

00:28:44   layout of at the time and at this gives

00:28:47   the chance to do that I someone before

00:28:52   we move on to talking about the weeks

00:28:54   there's one more question would be with

00:28:58   with all the stuff you're working on it

00:28:59   is all very Apple centric is that just a

00:29:02   reflection of scratching your own needs

00:29:04   because you're using an iphone and

00:29:07   you're typing your stuff on a mac or is

00:29:10   it a reflection of pretty much how the

00:29:12   industry works now it's definitely my

00:29:14   own age because if we really should be

00:29:17   making like process water market for the

00:29:18   PC because like when we went for a while

00:29:21   we're trying to buy google ads for it

00:29:22   and trying to target like people who

00:29:24   might want watermarking stuff and like

00:29:26   ninety-five percent of people clicking

00:29:27   through we're on a pc and so clearly if

00:29:30   we made the pc version of it would be

00:29:31   selling pc copies of it put I just don't

00:29:34   want it and I just want to do it i don't

00:29:37   want to spend the time to figure that

00:29:39   out and even doesn't want to coat it

00:29:40   right just wanted to the art for it and

00:29:42   so it's luxury like it's just not really

00:29:44   interesting to us and so someone else

00:29:46   will make the version for that now

00:29:48   windows 8 might be interesting enough to

00:29:50   code for and so that's something we'll

00:29:52   consider and maybe there's a reader app

00:29:54   that will want to make for that the

00:29:56   microsoft tablet or for this google

00:29:58   thing and we'll see if maybe there could

00:30:01   be more interesting but just it was like

00:30:04   a big bag hurt to try to to make these

00:30:06   other is a new applications for these

00:30:09   new platforms and have to support them

00:30:11   have to deal with pc users and all this

00:30:13   stuff it's not awesome and if it's

00:30:16   dogfooding work we're using the stuff

00:30:18   that we're building every day this is a

00:30:20   dumb question but his final draft cook

00:30:22   cross-platform it is at both pc a mac

00:30:24   and yeah and some of the limits of the

00:30:28   frustrations with in something the

00:30:30   reasons why they can't innovate is

00:30:32   because they have a lot of users on both

00:30:36   platforms who are using old copies or

00:30:38   using old system software and it's it's

00:30:41   tough to get them to stop right yeah

00:30:43   yeah it's a lot it really is a lot like

00:30:46   word i think and when were a lot of ways

00:30:48   microsoft got hemmed

00:30:49   by word was that so many people are just

00:30:51   mailing these dot docx files around and

00:30:53   you've got to be able to open them

00:30:54   whether you're on an old version of word

00:30:56   or not and then it

00:30:58   it slowed them down in terms of how they

00:30:59   can move it forward yeah that's what

00:31:01   advantages of fountains it's just text

00:31:03   and so I know that now 50 years from now

00:31:06   you'll be able to open that file this is

00:31:07   just text and it doesn't really care

00:31:09   about what application created it helps

00:31:11   right philosophically is exactly the

00:31:14   same as markdown where the input is just

00:31:16   plain text and the idea is you don't

00:31:18   need to boil the ocean and get a

00:31:19   markdown parser in every web browser

00:31:22   because you do the translation to this

00:31:25   universal format HTML and all that ever

00:31:28   anybody out there ever sees is HTML and

00:31:31   so the same way with with your thing

00:31:33   where you're just spitting out pdfs who

00:31:35   and in the future if it changes and it

00:31:38   was everybody interchanges 22 to move

00:31:40   screenplay files around changes you just

00:31:43   write a parser that you know spits out

00:31:45   that format absolutely and and in

00:31:47   building that the spec student I had a

00:31:49   lot of conversations about like well

00:31:50   certain apps may want to do special

00:31:53   things in the file so we get set aside

00:31:56   certain kind of flags and tags that apps

00:32:00   could do their own thing with if people

00:32:01   want to do some special section stuff

00:32:02   for special ways of doing notes or shot

00:32:04   list or whatever their stuff in there

00:32:06   that people can use to do their own

00:32:07   thing but we're not going to try to plan

00:32:10   it out for them now we'll see it can

00:32:12   involve the way it wants to evolve and

00:32:14   philosophically it's just exactly what I

00:32:16   had in mind for writing for the world

00:32:18   and then thank you again for over the

00:32:19   years you try back in a couple times

00:32:21   side questions and it was great to see

00:32:23   you talking about the things you have

00:32:25   done differently if you had to mark down

00:32:27   again you know opportunities you know

00:32:30   even small bits on no choices for

00:32:33   formatting that's great so thank you

00:32:35   again for that my pleasure

00:32:38   let's move on the week's news so there's

00:32:42   one of the things is the new iOS

00:32:44   podcasts app from apple which I I like I

00:32:50   think in general at least and it seems

00:32:53   like there's two there's two aspects to

00:32:54   it that that our people are writing

00:32:57   about and I think they're completely

00:32:58   separate the first is what it looks like

00:33:01   and that it has this

00:33:02   and skeuomorphic interface and there's a

00:33:05   word that none of us knew two years ago

00:33:07   and now everybody over using hey yeah

00:33:09   they're over uses how to spell it

00:33:12   I'm guilty as charged i'm sure that

00:33:14   google search for daring fireball

00:33:15   skeuomorph whatever is going to show way

00:33:18   too many him well there's no there's not

00:33:20   another way of saying that so we might

00:33:22   have to say it right meaning taking a

00:33:25   real-world interface and putting it onto

00:33:30   a device where it doesn't really make

00:33:31   sense and the skeuomorphism in this new

00:33:33   podcast app is that it looks like the

00:33:35   nineteen sixties Braun reel to reel tape

00:33:38   player but that's kind of hidden you

00:33:41   don't yet it's not like that you launch

00:33:43   the app and that's what it is and you

00:33:44   like after you don't have to thread the

00:33:46   reels or anything like that that would

00:33:47   be student is that would be overboard

00:33:50   but imagine if you if if it like use the

00:33:53   accelerometer and felt it was being

00:33:55   shaped maybe I and your daughter if you

00:33:58   tilt it wrong it would warp the sound

00:33:59   slowed down doesn't have a thermometer i

00:34:03   think it doesn't the iphone as a thermal

00:34:04   you should be like stick your finger on

00:34:06   that I can really backwards to see if

00:34:07   they're hidden messages that can happen

00:34:09   out there to it i don't mind like you

00:34:13   said it's not like it's in your face

00:34:14   it's you start up and it's a list of

00:34:16   your show or your your subscribe to

00:34:18   podcasts on the the reel-to-reel thing

00:34:21   is only when you're actually playing an

00:34:22   episode and what else are you going to

00:34:23   show and if you don't want to see the

00:34:25   real thing you just pull down and it

00:34:27   shows you the album art for the podcast

00:34:30   you're listening to so I i think it's a

00:34:31   total win i think it's a very

00:34:33   appropriate use of skeuomorphism yeah i

00:34:35   think it's i think it's cute that

00:34:36   the-the-the little switch between turtle

00:34:40   and hair I couldn't get to operate now

00:34:44   that the fresh voices in terms of target

00:34:45   size and yeah and you sort of want to

00:34:48   pull it with your finger but that's

00:34:49   actually what it is it's tapping on one

00:34:51   of the two right it's not exactly i do

00:34:54   agree with that and so I feel like

00:34:55   there's some little things they could

00:34:56   tweak their I like The Tortoise and the

00:34:58   hare it's a little call back because no

00:35:00   but that's with that references who was

00:35:02   that not to run feed ya hear the

00:35:05   original 1984 mcintosh the the control

00:35:10   panel which is what we now call the

00:35:11   system press had no words at all

00:35:16   all the entire system preferences had no

00:35:19   worries i'll throw a link in the show

00:35:20   notes to it to a screenshot of it but it

00:35:23   was a brilliant bit of user had probably

00:35:26   went too far because like the next year

00:35:28   or two like when the system to came out

00:35:30   i think they added a couple of text

00:35:32   labels but everything was based on icons

00:35:35   you know like the speaker was like on

00:35:38   the low end was a speaker with one

00:35:39   little wave coming out of it and on the

00:35:41   far end speaker with seven waves coming

00:35:43   out of it and the mouse speed was toward

00:35:45   us on one side hair on the other great

00:35:48   great icon work by Susan kare who design

00:35:51   pretty much all the icons from the

00:35:53   original i think so i thought that was

00:35:55   pretty cute but yeah i agree that the

00:35:57   way that you actually operate it doesn't

00:35:58   work you feel like you should be able to

00:36:00   swipe that thing i love the design of

00:36:02   the buttons though all of the even the

00:36:04   even the normal you I chrome buttons is

00:36:06   slightly different seems to have like if

00:36:09   you go to that that you know

00:36:12   skeuomorphic tape player and you look up

00:36:15   at the library button it doesn't look

00:36:17   like the standard iOS library what it

00:36:19   looks like it's taking cues from like

00:36:21   other looks like down lots to me yeah

00:36:23   exactly i was gonna say it looks like

00:36:25   other better designers have now like

00:36:28   Apple has taken some of their there you

00:36:31   are their custom UI design it's really

00:36:34   beautiful and even like the little

00:36:35   chocolate buttons for the player

00:36:37   controls at the bottom is nice and I

00:36:40   really like I really like the sensation

00:36:44   if you go to the if you go to the way

00:36:46   where my categories

00:36:50   shoot i'm lost in it when i go on the

00:36:52   day too

00:36:53   if you go to the part where a shoot

00:36:56   where you're browsing through categories

00:36:58   and you know you use swype sideways on

00:37:02   the top there through the categories i'm

00:37:05   lost it now i gotta i gotta just throw

00:37:07   away this iphone and get a new one as we

00:37:09   talk about how great this film it you

00:37:12   know that we talked about it that we're

00:37:13   evolving thing

00:37:14   yeah top stations that's where it is if

00:37:16   you get a top stations and you swipe

00:37:17   across the top to go through the

00:37:19   categories then the bigger album art

00:37:21   swipes across in it it's got this kind

00:37:24   of Awesome psychological effect where

00:37:27   you almost look like it feels like

00:37:29   you're swiping

00:37:30   something that's bigger and scale like

00:37:32   10 feet away almost yeah so it's weird

00:37:36   that that's not in the catalog that's in

00:37:39   your own life within your podcasts which

00:37:41   always hear ya so it sits in its like a

00:37:44   strange place for it i thought was cool

00:37:45   when I first doing it my concern with it

00:37:47   as a UI is that I don't know how big it

00:37:49   is

00:37:50   I don't know if I'm gonna be spiked

00:37:51   shooting forever yeah and that's that

00:37:54   there's no there's no scroll bar to

00:37:55   indicate where you are in the position

00:37:58   yeah now I but I actually disagree it's

00:38:00   not just your podcast though because i'm

00:38:02   in top stations and I'm swiping through

00:38:04   and here's one in arts for the wedding

00:38:07   podcast I mean I don't subscribe to that

00:38:09   that's not really what I'm saying though

00:38:10   it's not in the catalog section so it's

00:38:12   not in the part that feels like itunes

00:38:14   really part where you have your own list

00:38:15   of things so it's you know if if I'm

00:38:18   looking at this right now i have a upper

00:38:20   left-hand corner have the catalog button

00:38:22   if i click that it's going to do I flip

00:38:24   over to what looks more like iTunes

00:38:25   right

00:38:26   I don't understand why there's two

00:38:28   entirely different ways to browse itunes

00:38:31   library of known podcasts one is called

00:38:34   catalog and one is called top stations

00:38:37   that's it does seem a little that seems

00:38:39   confusing to me but as a general Mustafa

00:38:41   Kemal thing I like that it's a separate

00:38:43   app now because it never made sense to

00:38:44   me that you to treat podcast like music

00:38:46   is they're not really very much like

00:38:47   music so having your own app for it

00:38:50   makes sense to me

00:38:51   definitely the the problem i have with

00:38:54   it is about sinking and I'm i cannot i

00:38:58   haven't found a single cohesive

00:39:00   description that says exactly how

00:39:01   sinking is supposed to work with this

00:39:03   app and your other devices your other

00:39:05   iOS devices and itunes on your Mac it

00:39:09   seems like the only way you can really

00:39:11   keep your stuff and sink is to do the

00:39:14   old-fashioned thing where you sync your

00:39:16   iphone to your mac which you can do now

00:39:19   over Wi-Fi but that's really all that

00:39:21   saves you is just plugging it in my USB

00:39:24   ever since I cloud I don't do that

00:39:25   anymore i don't think my stuff to the

00:39:28   mac well I i did like that I do like

00:39:31   that it when i launched I the podcasts

00:39:34   after the first time in New all my

00:39:35   podcast like I didn't have to do

00:39:37   anything special to get on my podcast in

00:39:39   that library

00:39:39   I mean that's not like that's not like

00:39:41   it's not

00:39:42   super impressive that's just like a

00:39:44   little bit impressive one thing I think

00:39:47   most people don't even most listeners

00:39:48   podcast probably don't get is that

00:39:49   podcast actually aren't stored in itunes

00:39:52   it's not like there's a file in itunes

00:39:53   that is that this podcast that you're

00:39:55   listening to right now podcaster really

00:39:57   a subscription there a it's a link in

00:40:00   itunes that someone's clicking and

00:40:02   that's you know and itunes will grab it

00:40:05   and sent it to your phone but it's not

00:40:06   that it's being hosted their will and a

00:40:08   so this reason why I you know again it's

00:40:12   a reason why it's different than

00:40:13   everything else at itunes where they

00:40:15   literally are sending you a file here

00:40:16   there's you know this app is remember

00:40:18   that you wanted this thing that's going

00:40:20   to look on whatever server for that mule

00:40:23   radio to find this episode and send it

00:40:25   to you but this raises an interesting

00:40:27   point some somebody told me that there

00:40:31   is a redeemer somebody people have been

00:40:33   finding a redeem button in the podcasts

00:40:35   app

00:40:35   have you heard of a have you heard that

00:40:37   right out Adam it's adding a weii i

00:40:40   should have just let you guys to the

00:40:41   show that was my next point this is

00:40:42   great

00:40:43   yes that is exactly right you so if you

00:40:46   go to the catalog and I I don't think

00:40:49   you can make it come up but it somehow

00:40:51   when you're in the part that looks more

00:40:52   like the itunes store and it actually

00:40:54   has like the blue part the top when

00:40:56   you're in the catalog that it's like the

00:40:59   you have like an apple ID at the bottom

00:41:02   that there was somewhere in there there

00:41:04   was a redeem button and I don't know if

00:41:06   they like took it away through HTML or

00:41:07   something kinda people have screenshots

00:41:10   of it and the idea was you'd be able to

00:41:12   redeem a gift card so innocuous way of

00:41:15   looking at it is that they just copied

00:41:17   and pasted some code for hooking up

00:41:19   I you know how how do they display your

00:41:22   Apple ID for store content and then the

00:41:24   other apps for you can do that it makes

00:41:26   sense to have a redeem button and they

00:41:27   just put it in there and advertently the

00:41:30   haight maybe this is something cool idea

00:41:33   is maybe the apples going to have like a

00:41:37   pro pro podcast that that you can buy

00:41:41   yeah and then in that case they probably

00:41:42   would be hosted on on apple's servers

00:41:46   when they like just like the rest of the

00:41:50   rest of the relevant to any other real

00:41:52   content with that and that isn't that a

00:41:54   really interesting idea like what

00:41:56   if you could sell your podcast for a

00:41:59   dollar in episode i would say it's a

00:42:01   mystery to me that they haven't done

00:42:03   that yet especially with you know this

00:42:06   new like like the v HX artist's model

00:42:08   and the louie ck model that's coming

00:42:12   like that's the next wave of

00:42:13   distribution apples Apple would be wise

00:42:17   to be be there within the Defiant right

00:42:23   i mean and so you could do something

00:42:24   where you know you could literally make

00:42:27   a TV show

00:42:29   yeah i mean and sell it for a dollar an

00:42:32   episode that there's very little

00:42:33   difference between a video podcast and a

00:42:35   TV show to most people and especially

00:42:38   like most teenagers who are watching

00:42:39   their TV on laptop anyway I mean if it

00:42:43   shows up there on itunes they can buy it

00:42:45   buy it and I mean what who

00:42:48   there are also there are probably all

00:42:50   sorts of Industry restrictions with the

00:42:53   unions and everything for what can be

00:42:55   considered a podcast what what has to be

00:42:58   go through you know be sold

00:42:59   like for instance you couldn't take a TV

00:43:03   show that sold in the itunes store call

00:43:05   it a podcast and you know distributed

00:43:09   through that the podcast section of

00:43:11   itunes and and not have all the all of

00:43:17   the unions in the industry proof people

00:43:20   the money people be up in arms about it

00:43:22   now the 2008 strike was largely about

00:43:24   you know the worry that the industry

00:43:27   will start reclassifying certain kinds

00:43:29   of shows as not really being TV shows

00:43:30   but being internet properties and

00:43:33   therefore we don't have to pay TV show

00:43:35   rates to the writers and directors and

00:43:38   actors like it's complicated casino if

00:43:40   it's not broadcast for a television is

00:43:43   still a TV show you what about like that

00:43:48   it's a good topic i'm sure we could do

00:43:50   the whole show on that but what about

00:43:51   like with the I thought HBO did some

00:43:55   interesting last week with that with the

00:43:56   first episode of their new showed the

00:43:58   new Aaron Sorkin show news room where

00:44:01   they put they put the whole episode on

00:44:03   youtube which is interesting because it

00:44:06   it it's hey look if you don't have HBO

00:44:09   yet here

00:44:10   watch the whole show in HD

00:44:13   see for yourself and maybe you know if

00:44:15   you really like it you'll call your

00:44:17   cable company and sign up for HBO so you

00:44:19   can watch the rest of the season but do

00:44:22   they have to do anything to do they have

00:44:24   to pay everybody a little bit more

00:44:25   because they put it out there on YouTube

00:44:26   or there's usually a promotional content

00:44:28   exemption so you get a certain window

00:44:33   time which you can run an episode again

00:44:35   I and not have to pay people extra rates

00:44:38   and so there tends to be promotional

00:44:40   ways you can get a around having to do

00:44:43   that is especially the studio is not

00:44:44   making money on it they're gonna have to

00:44:46   pay back everybody else are going to pay

00:44:48   residuals to everybody else that for

00:44:50   Aaron anything on line i'm an ego makes

00:44:53   different deals with some people that

00:44:56   another studio as well I want mine

00:44:59   sergeant had no saying friend of mine

00:45:00   used to run the TV show Greek and the

00:45:04   show Greek didn't have a great TV

00:45:05   ratings but had really amazing itunes

00:45:08   ratings like it's sold a lot of copies

00:45:09   through itunes and that kept it on for

00:45:11   an extra year because they knew they

00:45:13   were selling they knew they had viewers

00:45:14   through itunes and so students to look

00:45:17   for that and they're looking for total

00:45:19   number of eyeballs

00:45:20   um yeah it's I feel like a lot of shows

00:45:24   have done there are a lot of networks

00:45:25   have done that cable networks have done

00:45:27   that where they'll put their their first

00:45:29   episode of a show out is to get interest

00:45:31   but but HBO I don't think has ever done

00:45:33   that HBO the different for girls loaded

00:45:36   early summer it did you a out of

00:45:39   curiosity if you were watching girls did

00:45:40   you watch the season i did watch the

00:45:42   season friendly and denim home i just

00:45:44   love that said well that makes me

00:45:46   jealous of you

00:45:46   it's really strange to see it likely is

00:45:48   a friend and a friend haha i just see

00:45:50   your boobs every week is is

00:45:52   disconcerting that I love the shot

00:45:54   yeah I close my eyes for that right now

00:45:55   i don't but i really liked the show and

00:45:57   it took me awhile it took me awhile

00:45:59   didn't figure out and I keep hearing

00:46:00   this from people is that it it takes

00:46:02   them awhile to figure out whether they

00:46:04   like it or they hate it or they're in

00:46:05   ambivalent about it but for the last

00:46:08   three episodes i just kind of there was

00:46:10   a light bulb went on and and i decided i

00:46:13   love the show if you ever want to feel

00:46:15   like a failure you look at it on his 25

00:46:18   years old writes directs and stars a TV

00:46:21   show for HBO

00:46:23   it's amazing big deal big deal anyone

00:46:26   could do that

00:46:27   yeah I made markdowns and we'll see you

00:46:30   accomplished something

00:46:32   ten years ago yeah so I but the thing I

00:46:38   wanted a podcast at the thing I want

00:46:40   from apple is I want them to put my

00:46:41   podcast subscriptions in the cloud and

00:46:44   and and I say when I say I've subscribe

00:46:47   to this podcast it's all stored in the

00:46:49   cloud and then whichever device i look

00:46:51   at they they know they all just know

00:46:54   which ones i subscribe to because the

00:46:55   way this works is if I subscribe to a

00:46:57   new show on my mac in itunes today and

00:47:01   then I go to my iphone and open up that

00:47:02   that that podcast has is not in the

00:47:05   podcast app that's have to like sinking

00:47:07   that's crazy right i mean isn't that

00:47:09   like exactly what Steve Jobs told us

00:47:11   year ago we wouldn't have to do any more

00:47:12   messages been an oversight

00:47:14   you should tell somebody I don't know I

00:47:16   wonder if they rush it out because if

00:47:19   you look at people a lot of developers

00:47:20   are installing iOS 6 and iOS 6 removed

00:47:23   podcast from the normal way of getting

00:47:25   podcasted they want to have a podcast

00:47:26   app out there so people can see what it

00:47:28   was it made us not be everything could

00:47:31   be one small example is in the podcast

00:47:33   at double speed and different if you do

00:47:36   that on this you have to do it / podcast

00:47:38   like it always default back to normal

00:47:39   speed whereas this instant cast or

00:47:41   around when you to the music app

00:47:43   remember you want to hear everything at

00:47:45   double speed my friend John White

00:47:48   complained on Twitter this week

00:47:49   specifically about the features said I

00:47:51   John Gruber talk way too slowly and I

00:47:54   have to be listened to it 2x to be

00:47:56   tolerant and now he's gotta have that

00:47:58   button every time we try listening to

00:48:00   Merlin on double speed it doesn't work

00:48:02   had one break i think it breaks your

00:48:05   iphone like it is they don't even have

00:48:08   an animal icon for what Merlin needs

00:48:10   right like you know like when you take

00:48:12   your iphone into the store to be

00:48:13   serviced and the first thing they do is

00:48:15   shine the flashlight in there to look at

00:48:16   the water centers were set off this the

00:48:19   second thing they do is check to see if

00:48:20   you were listening to Merlin Mann to

00:48:22   accent that I got sorry we can't help it

00:48:25   that's a warranty border right there

00:48:30   I like the icon to I like the podcasts

00:48:33   icon

00:48:33   I like the color yeah yeah I do too i

00:48:37   think it's a good app and I also agreed

00:48:39   with with in large part i agree with

00:48:41   John just said to have a couple minutes

00:48:42   ago that the the idea of breaking these

00:48:44   things off into discrete apps is exactly

00:48:47   the right way to go

00:48:48   and every time they do it it just makes

00:48:50   itunes on the Mac look worse and worse

00:48:52   and worse because it still has almost

00:48:55   everything plumbed in there

00:48:57   the only thing that has broken off is

00:48:58   the mac app store

00:49:00   I think I'm gonna stick with instant

00:49:01   cast for podcast for now I I I like it

00:49:04   and I like it on the iphone i don't like

00:49:07   it on the ipad but instead cast for the

00:49:09   iphone works really well i like that

00:49:11   lets me stream at things and i forgot to

00:49:12   download them it's worked well for me

00:49:17   what do you use Adam I don't really

00:49:18   listen to podcasts ever so yeah like

00:49:25   oftentimes if I'm if I'm virus if i want

00:49:28   to go listen to a podcast I'll go to the

00:49:30   the damn itunes store and then I'll just

00:49:33   like stream it from the store which is a

00:49:35   real big pain in the butt

00:49:36   especially if you're driving or

00:49:37   something and it loses your place and so

00:49:40   you know i don't have this sinking

00:49:42   iCloud problem but I can appreciate

00:49:46   podcasts so I like this one

00:49:51   you know what I should break in right

00:49:52   now I should do the to our first sponsor

00:49:55   this would be a perfect opportunity cool

00:49:57   i want to tell you guys about camera+

00:50:01   pro that's plus with a plus-12 doubt

00:50:05   it's an app for the iphone it launched

00:50:07   back in december two thousand nine and

00:50:11   i'm a sucker for these things i love

00:50:13   camera apps my my beloved Rico grd

00:50:16   point-and-shoot camera which I've had i

00:50:18   think five or six years has finally

00:50:21   given up the ghost it does just does not

00:50:23   work anymore and I don't think I'm ever

00:50:25   going to buy another point and shoot

00:50:27   camera because all i do is shoot photos

00:50:30   with my iphone anyway and i love them a

00:50:32   super sucker fruit camera apps for the

00:50:34   phone got a whole page fulton camera+

00:50:37   pro has a bunch of really cool features

00:50:41   one of the things it does

00:50:43   of course it has photo filters but it

00:50:45   also has video filters so you know all

00:50:47   sorts of things ranging from really nice

00:50:50   and subtle to super gimmicky but when

00:50:52   you turn on the filters in camera+ pro

00:50:54   there live in the viewfinder as you

00:50:56   shoot not just for stills but also for

00:50:59   videos I don't even know if there's any

00:51:01   other app that does that for video the

00:51:03   UI is super cool

00:51:05   just take a look at a screenshot of it

00:51:06   you'll know exactly what I mean the

00:51:09   controls have nice animation really

00:51:11   really nice when you edit existing

00:51:14   photos you can pop photos you've already

00:51:16   taken like with the standard camera

00:51:18   happen you get real-time full resolution

00:51:21   photo editing even the photoshop app for

00:51:23   iOS doesn't do that

00:51:24   instantly they have 45 different photo

00:51:27   filters and you can instantly there's

00:51:30   always an instant comparison button so

00:51:31   you can compare to the original sharing

00:51:35   features you can do simultaneous sharing

00:51:37   on multiple social media sites you just

00:51:40   plug in your credentials for the sites

00:51:42   that you use when you want to share boom

00:51:44   you can just share to them all at once

00:51:45   it's a great app dollar ninety-nine 199

00:51:50   on the app store and they have a contest

00:51:52   through july six camera+ pro is running

00:51:56   a twitter photo scavenger hunt and are

00:51:59   giving away prizes including iphone

00:52:02   camera accessories and itunes giftcards

00:52:04   check out their twitter a cart twitter

00:52:07   account it's at camera+ pro for more

00:52:11   details on twitter and you can check out

00:52:14   more information about the app at their

00:52:16   website global delight dot-com 199

00:52:20   here's the thing i would love for

00:52:21   listeners of the show if you guys you

00:52:23   know instead I don't want to sell the

00:52:24   talk show for a dollar in episode but i

00:52:27   would love if listeners of the show if

00:52:29   you wanted to say you know what I want

00:52:30   to help John and I want to help the talk

00:52:31   show when somebody advertises an app

00:52:33   that cost like a buck or two bucks if

00:52:35   you have any interest in it just go buy

00:52:36   it

00:52:37   just if you want to like throw two

00:52:38   dollars at the talkshow don't send it to

00:52:40   me just go buy the app i think that

00:52:42   would be like an awesome thing for

00:52:43   sponsors of the show you guys use a

00:52:47   camera apps on your phone i do i use the

00:52:50   built-in camera for a lot of things but

00:52:52   I do you know I went to buy instagram

00:52:54   pace

00:52:55   and I think that that phase is over know

00:52:58   that face is largely over me too me too

00:53:00   i but i do find the camera and just

00:53:02   become the default to make note taker

00:53:04   for me to also like where i parked my

00:53:06   car I take a picture i use it instead of

00:53:09   scanning things when I I even just like

00:53:12   what i used to go off to start writing a

00:53:14   screenplay I was right by hand and my

00:53:16   old way of doing it i would write by

00:53:17   hand and I fact the pages through my

00:53:19   system who typed them up now just take a

00:53:21   picture with my iphone for us and a

00:53:23   email the photos of the pages any type

00:53:26   them up

00:53:26   it's just like it's amazing have such an

00:53:28   incredibly good camera in my pocket all

00:53:31   times

00:53:31   agreed yeah is it i use it for like give

00:53:34   it if you need ride draw a diagram of of

00:53:39   a shot list or something like you know

00:53:41   like then it's a great rather than

00:53:45   scanning just take a quick quick note

00:53:48   quick snap and i always use the default

00:53:51   camera out i don't know it's just so

00:53:52   basic energy is anything the shot making

00:53:55   apps the ones that like that you chain

00:53:56   pic like men's sizes on them right yeah

00:53:59   I have arguments on my phone and all the

00:54:02   dp's that work with use it but i don't i

00:54:06   don't really use it myself I think it's

00:54:09   cool

00:54:09   yeah well John one thing you may not be

00:54:11   aware of is that dps love gadgets and

00:54:13   technology and the iphone is really

00:54:15   amazing things for not just like no film

00:54:17   stocks and speeds in the back my stuff

00:54:19   but if you're on a location scout

00:54:21   did you know will check to see where is

00:54:23   after they are and it will come up with

00:54:24   like this is after the time of sunrise

00:54:27   is the girls also may i use that 1a lot

00:54:30   yeah so this is you know it lets you

00:54:31   know how to plan your day of shooting

00:54:32   based on where the Sun is going to be

00:54:34   which is a godsend because DP equals

00:54:39   director of photography right yeah they

00:54:41   always wanted a what they always want

00:54:42   everything to be backlit so you always

00:54:44   have to like you're if you're a director

00:54:46   that's trying to please your DP all the

00:54:48   time then you have to always plan

00:54:51   everything according to optimal black

00:54:55   lighting

00:54:56   yeah and it uses just like the location

00:55:02   awareness

00:55:03   yeah and it just little bit maps like

00:55:06   data and the curvature of the

00:55:08   sun's path and everything over the live

00:55:10   image was invented reality is very cool

00:55:13   yes a GPS you have like reference books

00:55:15   that could go to figure out latitude and

00:55:17   longitude

00:55:18   what's that would be and that's exactly

00:55:19   the kind of thing the iphone is great at

00:55:21   right and then Artemis is this other app

00:55:23   that basically lets you instead of

00:55:25   having a few find you know a proper like

00:55:27   giant viewfinder that you put different

00:55:29   lenses on you are just simulates

00:55:33   different lens sizes and different

00:55:34   cameras and different film planes and

00:55:36   stuff so you can use look through the

00:55:39   the iphone's camera and see

00:55:41   approximately what different lens sizes

00:55:43   are going to look like a shot selection

00:55:45   very cool sounds awesome

00:55:48   yeah but I don't you but i've i've

00:55:50   downloaded like I think every single one

00:55:52   of those like shot listing apps and

00:55:54   storyboarding apps but I've never used

00:55:56   one of them happens to be there but i

00:56:02   like that they exist

00:56:03   yeah i'm still a sucker for the the

00:56:06   filters you apply on the phone to

00:56:08   pictures i i i i know that it's a

00:56:11   gimmick i know that in hindsight I'm

00:56:13   gonna look back 20 years from now and

00:56:15   wonder why it

00:56:16   two-thirds of all the pictures ever took

00:56:18   my son all look like they were shot in

00:56:20   1964 that's okay though i think i don't

00:56:24   see it as a gimmick I see it as are

00:56:26   raising raising awareness of color

00:56:29   correction which is some of the pros of

00:56:31   known about for forever but is just now

00:56:34   available to consumers and I i think

00:56:36   that's a wonderful thing everybody every

00:56:38   photo should be called color corrected

00:56:39   and yes are going

00:56:42   no I'm sorry photo should be cropped to

00:56:43   and that's one thing i love about that

00:56:45   did you

00:56:45   photo software is that you hit edit you

00:56:47   can resize and and get the shock after

00:56:50   look what you want to look like I think

00:56:52   my frustration with instagram also

00:56:53   became everything is square and

00:56:54   Instagram and that was liberating for a

00:56:57   while then became frustrated after a

00:56:58   while and then like the textural stuff

00:57:01   kind of bugs me that's the film scratchy

00:57:03   stuff for simulating photo paper that

00:57:08   backyard looks me a little

00:57:09   yeah that I I'm much less drawn to that

00:57:12   stuff than the actual like you said the

00:57:13   color correction like sometimes a photo

00:57:15   if you just really warm it up even if

00:57:16   it's not you know way past the point of

00:57:19   realistic well

00:57:20   visible of orange- it just gives it like

00:57:25   a real emotional feel to it you wouldn't

00:57:27   get otherwise same thing for

00:57:29   desaturation like not just going all the

00:57:31   way to black-and-white desaturating a

00:57:33   little bit you can really it's just like

00:57:36   a totally different photo

00:57:37   yeah and you get I mean in the same ways

00:57:39   that these apps these consumer apps

00:57:42   basically lead these trends or create

00:57:46   these trends in in color correction you

00:57:50   know transition color correction is

00:57:51   something that profession like the the

00:57:54   the the entertainment industry is has

00:57:56   had since look I don't know I feel like

00:57:59   since that since the days of digital

00:58:01   color correcting or the DI or whatever

00:58:04   every five year span or whatever has its

00:58:08   has eggs like its signature looks that

00:58:12   every come is the orange and green one

00:58:13   over yeah i think so i think that was

00:58:15   that you like the Transformers Michael

00:58:17   Bay look that is probably the work

00:58:20   yeah it's fun to paint finish itself

00:58:24   it's fun to pay attention to these

00:58:25   trends though and I i well whenever I'm

00:58:28   out like i like to color my color

00:58:31   correct myself my stuff pretty neutral i

00:58:34   don't and i think a colorist first

00:58:37   instinct is always to do something

00:58:39   stylistic to it but I don't ever want to

00:58:42   do that I feel like it always going to

00:58:43   date it and takes it out of the world i

00:58:48   remember reading about when they did the

00:58:50   the criterion collection restoration of

00:58:54   Malik's days of heaven and and that

00:59:00   African what words were disallowed it

00:59:04   was like warm warm was disallowed but

00:59:07   all these things that wouldn't you know

00:59:08   because it was all shot of almost all

00:59:10   the scenes are outside on these wheat

00:59:11   fields for your be real tempted to to

00:59:13   really double it up on the warmth of the

00:59:16   Sun and stuff like that and they didn't

00:59:17   do any of that they kept it really right

00:59:19   they let God color-corrected it's all

00:59:21   shot at Magic Hour that's that's what

00:59:22   the Ryan that's one is known for and it

00:59:25   ends up that that that digital

00:59:27   restoration really looks different than

00:59:30   the first digital version like that i

00:59:31   think it was only on DVD

00:59:33   but the first digital version which they

00:59:35   they kind of I don't even know if Malik

00:59:37   supervise it but it was is very

00:59:39   different and if you're used to the

00:59:42   original one because i never got to see

00:59:44   that movie in a theater i like that i

00:59:46   thought that the new one looked way to

00:59:48   neutral for about 30 seconds and then

00:59:51   all of a sudden I was you know

00:59:53   holy shit there's a heaven i'm john

00:59:56   august did you were you heavily involved

00:59:56   august did you were you heavily involved

01:00:00   the post-processing on the nine yeah

01:00:02   with the knives we had to pick you know

01:00:04   that people who don't know the movie

01:00:06   tonight

01:00:06   it's essentially three short films

01:00:08   back-to-back with the same actors in it

01:00:10   so Ryan Reynolds hope davis and mrs.

01:00:11   McCarthy and each of the three sections

01:00:14   has a completely different look and so

01:00:16   you work with your GP this Nancy shriver

01:00:19   from the outset to figure out what is

01:00:21   the look of these three different

01:00:23   sections and as a directory of you

01:00:25   learned that you don't ever try to tell

01:00:27   people how to do their job you just

01:00:28   describe what it means to you and let

01:00:31   them translate that into their own terms

01:00:32   so the first section I told Nancy that

01:00:34   it feels like to be receiving on a warm

01:00:36   July night and to her that meant you

01:00:40   know so I I we're in the yellows in the

01:00:42   reds and things can be a little bit hazy

01:00:44   and it just feels a little drunk and so

01:00:49   she had her couldn't figure out how to

01:00:52   do that both in lighting and also in the

01:00:55   color correction room the middle section

01:00:57   was a reality show so I wanted to be to

01:01:01   feel like we wasn't controlled that

01:01:03   nothing was really lit that we're

01:01:04   finding all these pieces along the way

01:01:06   the third section is meant to be a TV

01:01:09   pilot that was shot for another network

01:01:11   and it's cold and it's different blues

01:01:14   and grays and it's you know like

01:01:15   november in Vancouver and even though

01:01:20   we're going to shoot in LA I was the

01:01:21   only show that ever wanted to look like

01:01:23   it was shot in Vancouver and so she gets

01:01:27   in her head what the what that means as

01:01:30   a tool for lighting but then we shot

01:01:32   test footage and we took it into the the

01:01:36   color bay and she worked with the

01:01:37   colorist even before we shot a single

01:01:39   frame of our real film just set with

01:01:41   those three looks are so everyone's got

01:01:42   dailies back it was colored and

01:01:44   basically the space that we wanted and

01:01:46   so the final color correction and it

01:01:48   being two days rather than three weeks

01:01:50   that's cool yeah and you're a newbie you

01:01:53   it would have been a totally different

01:01:55   movie if it hadn't had the very

01:01:57   distinctive looks to the segment

01:02:00   absolutely i think it's it's absolutely

01:02:02   essential to the to the nature of the

01:02:03   movie and it's not just it's not as

01:02:05   lighting we just shot the first section

01:02:07   on super 16 shots middle section on

01:02:10   standard definition video not HD video

01:02:12   so it really is still look like that

01:02:13   yeah and third section was real

01:02:15   35-millimeter it's been a little while

01:02:18   since i assume the movie but it there

01:02:19   were quite a few visual effects as well

01:02:21   I yeah and again it's a your job as a

01:02:24   director is to to talk to visual effects

01:02:27   artist in ways that they can they can

01:02:30   interpret and figure out how what it

01:02:31   means to them and so you describe that

01:02:33   the the the atmosphere so thick and has

01:02:37   a viscosity to it but I'm not gonna try

01:02:39   to set those parameters are just like

01:02:41   give me that stuff I wanted things to be

01:02:42   lit from within but figure out how to do

01:02:44   that and you give them what you can't

01:02:47   but just like what you do a lot with

01:02:49   your official effects of the YouTube

01:02:51   yourself Doug Christ our editor cut a

01:02:54   lot of lots of it seems like visual

01:02:55   effects was really just our editor being

01:02:57   very smart and figuring out how to do

01:02:59   stuff you know on its own avid rather

01:03:00   than sending it out to the shop

01:03:03   yeah cool lots of news from google this

01:03:08   week

01:03:08   yeah I don't have people like this i

01:03:11   don't know at to me that's what the talk

01:03:12   shows all about is just jumping around

01:03:13   from one topic to another I don't know

01:03:15   if some people hate that up but that's

01:03:16   how it's my show and tell you well some

01:03:19   I don't know do you think that probably

01:03:21   a lot of people listen just for the news

01:03:23   aspect of it and and probably get

01:03:25   annoyed with all the conversational it

01:03:29   inside inside

01:03:31   why is that wouldn't be baseball but

01:03:34   inside whatever our industry I that

01:03:36   might be annoying but screw well my take

01:03:39   on it especially with the google stuff

01:03:40   is that there's a lot of interesting

01:03:42   stuff and it's worth talking about but

01:03:44   there's no way that my heart would be in

01:03:46   at talking about it for a full hour this

01:03:49   week like I think we can move through

01:03:51   this in about ten yeah it's not say all

01:03:53   i want to say I and whereas if it was

01:03:56   this show is just about the news like

01:03:58   that's a no that's not at all the news

01:04:00   for a blog news for the verge and this

01:04:02   is exactly discussion right so i watch

01:04:07   the the keynote yesterday and watch the

01:04:09   second one which was today and number

01:04:11   one I don't understand why they do keep

01:04:12   to keynote said that confuses and we're

01:04:15   in the end and every time i say stuff

01:04:16   like that people just accuse me of being

01:04:18   well whatever Apple does John Gruber

01:04:20   thinks is right and whenever anybody

01:04:21   else does is wrong but I to me it's just

01:04:23   clarity of focus like a keynote is

01:04:25   here's the message

01:04:26   judges we want you to come away with

01:04:28   from this big conference for putting on

01:04:29   but then they do that yesterday and then

01:04:31   they come back today with like a whole

01:04:33   new set of them

01:04:34   I don't get this was that this morning's

01:04:36   one was that was with Sergei and the

01:04:38   glass and I guessed it

01:04:41   apparently they did that twice i'm gonna

01:04:43   dad i'll get to that was kind of the

01:04:45   coolest thing they did but they

01:04:48   announced the android 4.1 and and two

01:04:52   couple of the things that it has the two

01:04:53   that really stuck out to me they called

01:04:54   one project butter which I on the macro

01:04:58   now it's a little girl but project

01:05:01   butter as a guest a reference to making

01:05:03   everything is smooth as butter animation

01:05:06   wise and trying to get everything in an

01:05:08   android up to 60 frames per second wing

01:05:10   when views animate when you switched you

01:05:12   know swipe between things or something

01:05:14   zooms out resumes in which to me as i

01:05:17   get tastic acknowledgement of the fact

01:05:20   that all the previous versions were like

01:05:22   he is Hell which android supporters have

01:05:24   always said no it's not in yes it is and

01:05:28   i still think they're catching up to

01:05:29   apple in that regard and i think that

01:05:32   the new one just from what I've read

01:05:33   about it so far is that it still doesn't

01:05:35   seem like it's as smooth as iOS on and

01:05:40   then the other thing they did

01:05:41   software-wise that i thought was

01:05:42   interesting is google now which is more

01:05:45   or less series for android where you

01:05:48   talk to the phone and it interprets your

01:05:50   voice and then it gives you back these

01:05:52   answers in like Siri like if it knows

01:05:55   what you're talking about like if you

01:05:56   say what's the Yankees score

01:06:00   it's like they did it's not just a list

01:06:02   of search results

01:06:03   it's okay i know if this guy wants he

01:06:05   wants the New York Yankees baseball game

01:06:07   and there's a game on right now they're

01:06:09   playing somebody else you know let me

01:06:11   give this in a very format you know a

01:06:13   perfectly formatted and design thing for

01:06:16   reporting sports scores because i know

01:06:17   that this is what the guy is ask and it

01:06:20   looks great i think and it's it's to me

01:06:23   that's right up Google's wheelhouse is

01:06:25   is that you know that sort of search and

01:06:28   knowing exactly what you mean from just

01:06:31   these three words it's not a very strong

01:06:33   brand name though Google now is not

01:06:37   that's not descriptive in anyway it's

01:06:40   I think other companies have used the

01:06:42   now trademark plenty and I mean they've

01:06:46   google has been playing with voice be

01:06:48   way before I feel like anybody else was

01:06:51   and I mean it's cool it's cool but I

01:06:54   feel like they would I I feel like they

01:06:56   should have gone with something a little

01:06:58   bit bolder if they really wanted to

01:06:59   compete with siri siri siri siri is an

01:07:03   icon now now seriously character my

01:07:06   daughter is seven she does think that

01:07:08   serious a real person created it doesn't

01:07:10   add to associate that the character and

01:07:13   choose to disagree that she's the person

01:07:15   who gives you answer social say like you

01:07:17   know i'll still asking a question I

01:07:18   don't know you that well the Serie now

01:07:20   okay final last serie that's pretty

01:07:22   awesome

01:07:23   um do you remember when I think in the

01:07:25   days before I phone even when Google had

01:07:27   a phone number that you could call and

01:07:29   ask it stuff and it would have liked to

01:07:33   you dear is it maybe I'm making this up

01:07:35   maybe I dream that i was fake memory of

01:07:37   this yeah yeah yeah you could just call

01:07:39   it was like an 800 number you can call

01:07:40   google and ask it stuff and then it

01:07:42   would it have this tone that was like a

01:07:45   do too but it was actually a guy like it

01:07:48   was a human guy yeah dude they still do

01:07:52   that with the google voice app if he

01:07:54   even wants the google voice app on

01:07:55   iPhone and you do a voice search there's

01:07:58   that it's a guy's voice doing that I

01:08:01   won't try to do that it's fine whatever

01:08:03   it is it's fun yeah it's fun at with

01:08:07   which I mean I know this is likewise

01:08:09   what I'm jumping all over the place here

01:08:11   but I like i watch the google last thing

01:08:15   you want to maybe we're getting ahead of

01:08:16   ourselves

01:08:17   I was just basically going to make the

01:08:19   point that Google still does have like

01:08:20   like this element of fun and a lot of

01:08:23   their stuff that like with the you know

01:08:26   with a light shade will change up the

01:08:28   google logo on the search on the

01:08:30   homepage

01:08:30   I i love that they still have all that

01:08:32   stuff even though whatever they're doing

01:08:34   dorky stuff all the time its

01:08:36   institutional win yeah instance the

01:08:39   perfect way of putting it

01:08:40   well before we get to that because i do

01:08:43   think that's it's a fascinating way that

01:08:45   they closed it the other thing that

01:08:46   caught my eyes that they the maps app

01:08:48   for Android and

01:08:50   i get i think still is clearly ahead of

01:08:54   where Apple's new stuff is because the

01:08:56   nak mentioned that they still have

01:08:58   transit information still be a built-in

01:09:00   but they have this cool new very cool i

01:09:03   think kompis view from maps where when

01:09:06   you do street view if you switch to

01:09:09   kompis view it uses the devices

01:09:12   accelerometer and I guess what's the

01:09:14   other thing called that's even more

01:09:15   precise than accelerometer the you know

01:09:18   when you're twisting the phone and and

01:09:20   it can tell exactly what angle the

01:09:22   phones at well we'll just say

01:09:24   accelerometer you eat you just hold the

01:09:28   device around and it gives you the

01:09:30   street view for the angle that you're

01:09:31   holding it at like in terms of showing

01:09:33   you a 3d panorama that's a bot a

01:09:36   gyroscope is probably going to driving

01:09:38   school

01:09:38   exactly thank you johnny it's in it's

01:09:42   just seems like the most natural way to

01:09:44   do a 360 panoramic street view it seems

01:09:50   like it was it's supernatural like in

01:09:53   the way that we used to always have

01:09:55   buttons to control stuff like if you

01:09:58   wanted to go down you have to hit down

01:09:59   button you want to go up yet it up

01:10:00   button and the way that the iphone

01:10:02   really was like no you just move it down

01:10:05   take your finger and if you want to go

01:10:06   down on the list move it down to me this

01:10:08   is exactly that sort of just take the

01:10:11   interface away from it for a 360

01:10:14   panorama and I think that's clearly

01:10:16   Google's it's still a ahead of everybody

01:10:18   else in that way

01:10:19   the thing I miss most in the iOS 6 naps

01:10:21   is street view because i find you

01:10:23   incredibly helpful for I'm going

01:10:25   someplace I've never been before and I

01:10:26   want to see what its gonna look like

01:10:28   when i get there

01:10:29   me too and Apple has a lot of stuff in

01:10:32   the new but it it doesn't have the

01:10:34   equivalent of street food

01:10:35   yeah and I don't know why they're trying

01:10:36   to sell it like the overhead view the 3d

01:10:39   overhead view is like a reasonable

01:10:40   replacement for street view or if that's

01:10:43   just coming later

01:10:44   yeah i'm not a bird I don't think yeah

01:10:46   it's not going to ever experience the

01:10:48   world that way but I do experience the

01:10:49   way some street view / we rented up an

01:10:51   apartment in London two years ago and I

01:10:54   wanted to see what was going around it

01:10:56   so i went to Street View and I could

01:10:57   like walk up the streets like okay

01:10:58   there's a grocery store right there and

01:11:00   it's a park at the end of the street and

01:11:01   like I had a sense of what it was like

01:11:03   before

01:11:03   forgot there and that was amazing street

01:11:06   view that yes i can still do in the

01:11:07   browser here but i plug people do that

01:11:09   on the phone or the ipad yeah yeah

01:11:12   street views is I think it's less

01:11:13   impressive as a demo and then the fly

01:11:16   around view that apple introduced but

01:11:17   it's way more practical because it is

01:11:19   literally like being on the street view

01:11:21   is exactly your perspective and it's and

01:11:24   I think everybody who uses it has used

01:11:26   the exact same way you did is what am I

01:11:29   looking for and then show me okay and

01:11:31   then you look up and when you recognize

01:11:33   ok this is that corner here i am so then

01:11:39   they announced two devices they

01:11:40   announced the nexus 7 which was not a

01:11:42   surprise

01:11:43   this is exactly what the rumors it said

01:11:45   it's it's more or less Google's version

01:11:47   of the kindle fire 7 inch android tablet

01:11:49   explicitly that you know they were very

01:11:54   explicit about it is meant for viewing

01:11:57   content from their google playstore

01:11:59   magazines that you get through google

01:12:01   play movies and TV shows that you rent

01:12:04   or buy from google play books e-books

01:12:08   that you buy from from google google

01:12:10   play store on a 200 bucks and they give

01:12:14   you for at least a limited time at $25

01:12:16   store credit with the with the

01:12:18   two-hundred-dollar purchase looks like a

01:12:21   way better hardware device than the

01:12:22   kindle fire but I thought here's what i

01:12:25   thought was interesting is it was a

01:12:27   super interesting contrast from

01:12:28   Microsoft's announcement the week before

01:12:30   or Microsoft pre announced their tablet

01:12:32   and seemed to be doubling down on using

01:12:35   it for creation and not just consumption

01:12:39   at the message was hey those other

01:12:40   tablets you know in parentheses ipad are

01:12:43   just for consumption

01:12:45   ours is a real pc that you can use for

01:12:47   office and all the stuff you know

01:12:50   photoshop everything you do on your

01:12:51   regular pc you can do on ours and they

01:12:55   didn't know anything about renting

01:12:56   movies or TV shows and they didn't

01:12:58   announce a bookstore and they didn't

01:13:00   have anything about getting magazines or

01:13:02   newspapers or anything like that in

01:13:04   Google's was exact opposite thing where

01:13:07   had nothing at all to do they didn't

01:13:09   show any kind of apps for doing anything

01:13:11   it was all about consumption you

01:13:14   I mean it makes sense that price point

01:13:17   people are going to buy a lot of them

01:13:19   aren't they

01:13:19   and its people who don't want to buy an

01:13:21   ipad yeah I wonder about the ability to

01:13:25   build out that infrastructure to support

01:13:27   all that like amazon already had all

01:13:29   those things to just stick on your

01:13:31   kindle fire google may not i have all

01:13:35   those much interesting stuff to do that

01:13:36   and I don't know that you're gonna guess

01:13:38   I don't know that my mom is gonna

01:13:40   understand what that is always going to

01:13:42   want to buy that

01:13:42   well how do you fill it with content you

01:13:45   buy it through google cast that didn't

01:13:48   have to have their little stores but do

01:13:49   they have enough stuff it it's

01:13:50   interesting and well and the other

01:13:53   problem I think that it might be running

01:13:55   into is that the kindle fire is actually

01:13:58   pretty old and everybody presumes that

01:14:01   Amazon is going to have a kindle fire to

01:14:03   I mean whatever they're going to call it

01:14:05   coming

01:14:06   probably sooner than later and unlike

01:14:09   Google like with the the nexus 7 thing

01:14:12   that kind of leaked 10 weeks ago I mean

01:14:14   I saw it was just everybody just seemed

01:14:16   to assume that they were going to

01:14:17   announce a 7-inch two-hundred-dollar

01:14:18   tablet

01:14:19   amazon is a lot like Apple in that they

01:14:22   they know how to keep a secret but

01:14:25   presumably everybody just presumes from

01:14:27   past experience that you know that they

01:14:29   do with the kindle what Apple did with

01:14:31   the iPod and iPhone the iPad were once a

01:14:33   year they come out with a new one

01:14:35   the thing I really think about amazon is

01:14:36   that the second kindle was so much

01:14:38   better than the first kindle that

01:14:40   however bad the original kindle fire is

01:14:42   I I'm optimistic that the second one is

01:14:44   going to be pretty competitive thing

01:14:47   that interests you most about the Nexus

01:14:48   7 is that it feels like it's finally

01:14:50   that ipod touch that was sort of missing

01:14:52   is like I've been curious about android

01:14:54   never wanted to buy any other devices

01:14:55   because i don't want another phone and

01:14:58   this is something that's android that

01:14:59   could actually buy and play around with

01:15:01   and and see what their Maps do it's not

01:15:03   that expensive so for that is really

01:15:06   interesting and it's also cheap enough

01:15:07   that if you were tinker and you want to

01:15:09   build some kind of app that you know

01:15:11   would never be allowed to sell to the

01:15:13   apple through the mac app store for the

01:15:15   eye is app store you could build

01:15:17   something for that or some sort of

01:15:18   custom application and just by which

01:15:20   these two hundred other things and give

01:15:22   them to your employees to do one

01:15:23   specific job it's cheap enough that it

01:15:25   may be worthwhile for that

01:15:27   yeah i totally agree with that because

01:15:29   the thing with buying an android phone

01:15:30   is always you know that you you're

01:15:32   signing up with a contract which you

01:15:33   don't need because you already have your

01:15:34   iphone or if you buy it unlocked there

01:15:36   they're like iPhones are like 600 bucks

01:15:38   500 bucks which seems you know it seems

01:15:41   too much I i agree i think anybody is

01:15:43   android curious to put it that you know

01:15:46   I don't know how to put it with you know

01:15:47   a hundred ninety nine dollar device

01:15:49   right from google with google software

01:15:51   as they intend it because that's the big

01:15:53   difference with like the Samsung I ipod

01:15:56   touch thing the galaxy touch whatever

01:15:58   they call it where it's all cramped up

01:16:00   with Samsung's stuff that I don't want I

01:16:02   mean I think that the google you know

01:16:04   android looks best writers google gives

01:16:06   it to you you know it people who right

01:16:08   now are buying the barnes noble looks

01:16:10   and routing them so they have like a

01:16:12   cheap android tablet this is what they

01:16:13   will buy to tinker with and it's a

01:16:16   better choice probably i'm curious to

01:16:18   hold it because that's my that's my

01:16:20   biggest barrier to using the ipad all

01:16:23   the time is is that it's just still too

01:16:25   awkward for meeting to carry all the

01:16:28   time I don't know it's it's it's a

01:16:31   little bit too heavy it's a little bit

01:16:32   too big and i always feel like I'm going

01:16:34   to drop it so if a slightly smaller I

01:16:38   want to know what's the like what's the

01:16:40   maximum size of a tablet that I can be

01:16:43   comfortable with I'm just carrying with

01:16:45   me and holding it in one hand I figured

01:16:49   if I've mentioned this on a previous

01:16:51   show but it doesn't matter because I'll

01:16:52   just repeat myself but I still go to a

01:16:55   real book store i still go to barnes and

01:16:57   noble across town in Philadelphia that

01:16:59   that I still go to all the time out I

01:17:01   take take my son there because it just

01:17:03   seems like I still think that's the best

01:17:04   way to pick a new book is just go there

01:17:06   and browse the shelves and find a bug

01:17:08   and one thing that really has surprised

01:17:10   me is last double-talk couple times

01:17:12   we've been in there every time there's

01:17:14   at least two or three people at the at

01:17:16   the NOC kiosk looking at the knox and

01:17:19   they seem to know a lot of them seem

01:17:21   really serious about maybe buying one

01:17:22   right there on the spot like when they

01:17:24   first put those nuk kiosks in the barnes

01:17:27   and noble I really was like embarrassed

01:17:28   for them I was like this is there just

01:17:30   they've just created a space in their

01:17:32   store where no one is ever gonna go but

01:17:35   i was wrong i mean i had you know i

01:17:36   don't know how many of their selling but

01:17:38   there's definitely

01:17:39   yeah there's definitely a market there

01:17:41   and the other thing google announced and

01:17:45   this just boggles my mind the Nexus Q

01:17:48   which is at 215 cranking through the

01:17:52   cave that allowed because it's a 299

01:17:55   dollar thing that he plays music and

01:17:58   video from the google play store and

01:18:01   that the only way to use it is with a an

01:18:03   android phone or tablet doesn't even

01:18:05   have a remote controller anything you

01:18:07   hook it up to your TV 7 and it sort of

01:18:11   does the stuff that Apple TV does but

01:18:14   cost three times more and requires a

01:18:16   five-hundred-dollar phone do you have

01:18:17   terrible terrible

01:18:19   did you did you happen to watch the

01:18:20   video like the promotional video for it

01:18:23   some of it i watch the Verge's the verge

01:18:27   team and those verge guys by the way if

01:18:29   any of them listen to this okay with the

01:18:30   verge guys coverage at Google i/o is

01:18:32   just been unbelievable I mean they're

01:18:35   just killing it

01:18:35   there's a google announced a lot of

01:18:37   stuff in the verge really sort of helped

01:18:40   me not spend my whole day trying to

01:18:42   figure out what it always but anyway

01:18:44   they did a video in it

01:18:45   well what it wanted their promotional

01:18:47   it's basically I mean it's a really

01:18:48   well-made video but it's like all about

01:18:51   fetishizing the object and it's all

01:18:52   about even the guts and they like they

01:18:54   show it being machined and everything in

01:18:56   the electronics of the circuitry of it

01:18:58   and it's this ball its likes this

01:19:00   science-fiction spherical with a light

01:19:04   and like a you know it's bisected

01:19:07   with-with-with cool colored light coming

01:19:10   through the center of it but like people

01:19:13   don't want that crap in their house

01:19:14   I don't think I don't think that people

01:19:16   want that in the house people want like

01:19:18   their components to disappear and that's

01:19:20   why the $99 apple TV that's just like a

01:19:23   very small simple sturdy rectangular

01:19:26   curved rectangular little box can scan

01:19:31   disappear like that they're trying to

01:19:34   make it into an art object of art and I

01:19:37   don't think that anybody wants that

01:19:39   nobody wants Blake especially an

01:19:43   electronic ball

01:19:44   nobody wants to put that on their table

01:19:45   actually people don't want to hook up

01:19:48   one more thing to their TVs is you know

01:19:50   that's it

01:19:51   going to have this attached to your TV

01:19:53   you're probably gonna have a cable box

01:19:54   you're gonna have something else if you

01:19:56   have an xbox whatever also feeding into

01:19:58   it like it's one more

01:19:59   it's not a box the ball but it's still

01:20:01   one more box right I don't have anybody

01:20:03   wants it sitting there but the end at

01:20:05   least seems like with apple TV the way

01:20:06   Apple has been going with it is to get

01:20:08   it more and more out of your way and

01:20:09   that they realized that the big hump to

01:20:11   cross is exactly that that nobody wants

01:20:14   to hook up anything to their apple to

01:20:16   the stuff that they've in addition to

01:20:18   everything else

01:20:19   nobody wants one more box so we're going

01:20:21   to make it as small and unobtrusive as

01:20:23   possible and it's only 99 bucks and it

01:20:25   only takes me just one cable just

01:20:27   plugged hdmi in and you're done

01:20:29   yeah idea that the one thing that struck

01:20:32   me Adam is it that the other thing is in

01:20:34   addition to being big and heavy was the

01:20:36   LED light like that would kill me like

01:20:38   why would you want like green growth

01:20:40   glow maybe it turns off your playing

01:20:41   video I don't maybe I think it's only

01:20:43   music i don't know they've just taken

01:20:45   this this opposite tack from disguising

01:20:49   or hiding components and they've they've

01:20:51   tried to create this this object and it

01:20:55   to me it's just deeply unsettling that

01:20:56   its spherical and I would always be

01:20:58   feeling like it's gonna roll away like

01:21:01   that the same way that I look at the

01:21:02   boxee box and it's like on it's sitting

01:21:04   on a corner and I'm always gonna be

01:21:06   watching it because i think it's going

01:21:08   to fall over like I don't want that I

01:21:10   just want a sturdy rectangular small

01:21:13   thing that just like it's just like a

01:21:16   pockets i love my appletv I don't think

01:21:19   it's one of my favorite apple products

01:21:20   for sure and and the fact that it

01:21:23   basically does this google the q does

01:21:26   exactly what an apple TV has been able

01:21:29   to do for far cheaper for all this time

01:21:32   I think they're just like they're sort

01:21:33   of like they're planting their flags

01:21:35   there just like getting in the game now

01:21:38   and I'm sure like the next iteration of

01:21:41   it are going to be cooler and everything

01:21:42   but how how would you how would a kid

01:21:44   little kid use it if it requires in it

01:21:47   204 dollar more android tablet or phone

01:21:49   to use it how it could use it's not fair

01:21:51   it's not for kits for you and your fancy

01:21:53   corporate friends to share all your

01:21:55   favorite music tracks at a party our

01:21:59   daughter uses apple TV vs remain TV and

01:22:01   so she's never seen normal TV with

01:22:04   commercials and stuff because all

01:22:05   four shows are just on her apple TV and

01:22:06   at a very early age

01:22:08   no just started watching shows which was

01:22:10   like two-and-a-half she could use a

01:22:11   little remote and get to the show she

01:22:12   wanted it's you know it's simple

01:22:15   does she no does she know how to like

01:22:17   airplay stuff out from the device and

01:22:19   things now

01:22:20   nothing fancy like that it's the old

01:22:21   apple TV vintage ones but our main are

01:22:25   other hand see our main TV we have just

01:22:28   a mac mini that we got the magnitude

01:22:30   still have the DVD drive and it works

01:22:32   great

01:22:33   it does most of what we wanted an apple

01:22:36   tv2 do but has the DVD drive so that's

01:22:38   how we play dvds we need to play DVD

01:22:40   well it's good you know what I love that

01:22:43   I've just been reading recently using

01:22:45   more and more is this software called

01:22:47   air parrot

01:22:49   do you know what a parrot is no idea its

01:22:51   if you have one of the new apple tv's

01:22:53   basically just lets you stream your

01:22:56   desktop or whatever app from your Mac

01:22:58   out to the apple TV and the framerate is

01:23:01   pretty solid like it's it's it's theirs

01:23:03   it's not perfect it's like maybe 15

01:23:06   frames a second or something so you

01:23:07   wouldn't really want to watch all your

01:23:08   movies on it but um like I'm i sometimes

01:23:12   I sit on the couch guys I'll do like web

01:23:16   i look at web stuff and I mean there's

01:23:19   no real awesome way to extend a youtube

01:23:22   I youtube window from the from safari on

01:23:26   the on the mac out to your TV yet i know

01:23:29   that's coming in mountain lion but for

01:23:32   right now this is the best solution i've

01:23:33   come across is his heir apparent let me

01:23:35   interrupt and into our second second

01:23:38   sponsor break and I'm so happy about

01:23:40   this I did not plan this out

01:23:42   I'm nowhere near organized enough to

01:23:43   make this happen naturally but it is the

01:23:46   best one-two punch of sponsors that I

01:23:48   could imagine it's serendipity because

01:23:51   our second sponsor is a low clip oll oh

01:23:55   CL IPO low clip is a very very fun

01:24:00   hardware product it's this three lenses

01:24:03   and one dingus that you snap on you can

01:24:06   you slide onto your iPhone 4 or 4s comes

01:24:09   with three additional camera lenses

01:24:11   fisheye super wide angle a wide angle

01:24:15   and macro

01:24:17   lens and it's all in one this little

01:24:19   thing that just slides right over the

01:24:21   corner of your iPhone 4 or 4s and it

01:24:24   couldn't be easier and has a super-great

01:24:25   feel it doesn't scratch up the phone

01:24:27   doesn't leave a mark you'd never know it

01:24:29   there's a bunch of other competing

01:24:30   things these additional lenses you can

01:24:32   get for your iphone or something yet but

01:24:34   like a sticker around the lens in it

01:24:36   it's a magnet to do this i mean i might

01:24:38   put a sticker on my iphone there's

01:24:40   others that require you to put like your

01:24:42   phone in a dedicated case well I don't

01:24:44   carry my iphone in a case and if I did I

01:24:46   would want to have a case that was a

01:24:47   specifically for camera lenses follow

01:24:51   clip is just a brilliant idea it's just

01:24:53   a little thing that takes advantage of

01:24:54   the fact that the lens is right on the

01:24:56   corner of the iphone just a little thing

01:24:58   goes right over the corner

01:24:59   taking on boom you've got any of these

01:25:02   three lenses right there you just turn

01:25:03   it around and flip it the other way and

01:25:05   and you have another lens it fits easily

01:25:08   in your pocket super lightweight and you

01:25:11   can if you need it you just take her out

01:25:13   of your pocket put it on its there and

01:25:15   just use whatever camera app you want

01:25:17   including you could use camera+ pro

01:25:19   works with anything because it just

01:25:21   snaps right over the lens and for me as

01:25:24   somebody who I said who you know a

01:25:29   frequent amateur photographer I don't

01:25:31   know enthusiasts photography enthusiasts

01:25:33   who doesn't carry a point-and-shoot

01:25:36   camera around anymore

01:25:37   the one big frustration with using your

01:25:40   iphone is your only camera is that

01:25:41   you're a lot more limited in that field

01:25:44   of view you get out of the lens you mean

01:25:45   there's digital zoom which you know it's

01:25:47   crap

01:25:48   ah I'll clip really really helps out

01:25:50   with that long time ago I complained

01:25:53   about the fact that there is the fisheye

01:25:54   ends up the fisheye is super useful when

01:25:57   you're shooting video because it turns

01:25:59   it turns the video which is a sort of a

01:26:02   crop on the sensor into a nice wide

01:26:04   angle view and we're shooting stills you

01:26:07   can get you can get these incredible

01:26:09   photos from really really cramped areas

01:26:13   actually met that one of the creators of

01:26:16   the olloclip Patrick at WWDC and he had

01:26:21   a photo he got called up he was getting

01:26:23   on the airplane had a photo in a cockpit

01:26:25   of the airplane

01:26:26   that he took one flat to WWDC and it was

01:26:31   amazing because you could see the entire

01:26:33   cockpit the super super cramped little

01:26:35   thing you can see the whole cockpit at

01:26:37   once because he had the fisheye lens on

01:26:39   his auto clip on his iphone it's

01:26:42   available you can buy this you can buy

01:26:44   this in apple stores the actual apple

01:26:46   stores which is tremendous you just walk

01:26:48   around and buy it they haven't their

01:26:49   best buy their and target and even

01:26:51   settlement sprint stores now and you can

01:26:55   find out more or buy them online at a

01:26:57   low clip.com tremendous tremendous

01:27:00   product i recommend it highly

01:27:03   nicely done

01:27:06   cool what you think I'm you didn't think

01:27:09   I'm doing better with those are great

01:27:10   i'll take my truck here's the trick i

01:27:12   came up with this just occurred to me

01:27:14   after your criticism of my sponsor reads

01:27:16   before now and you know what just

01:27:18   occurred to me i think it literally

01:27:20   occurred to me in the shower like one of

01:27:21   those like I can't believe I had a great

01:27:24   idea in the shower is the idea was no

01:27:26   matter who's on my show that this week i

01:27:27   do the sponsor reads as though i'm

01:27:29   explaining the product to you that was

01:27:32   me that was me trying to explain all

01:27:35   clip assuming it

01:27:36   I don't even know if you guys hadn't

01:27:38   heard about it before but I thought

01:27:39   here's me explaining to john august and

01:27:41   sandy what the olloclip is why they

01:27:43   might well I've seen you I've seen you

01:27:44   use it and I know that you really really

01:27:45   like it

01:27:46   you have it with you absolutely you all

01:27:48   the time I do i do because i used to be

01:27:52   an end you know it's a little bit you're

01:27:53   carrying something that you wouldn't be

01:27:55   carrying otherwise but it's so much

01:27:56   smaller than my old point-and-shoot

01:27:59   camera combined with the iphone that it

01:28:00   still feels like I'm unencumbered

01:28:03   something to bring them into something

01:28:04   to bring with you

01:28:05   we're going on a situation where you

01:28:06   might have taken your point-and-shoot

01:28:07   it's in your pocket exactly exactly

01:28:10   exactly the scenario where you take it

01:28:12   and you really get some fantastic photos

01:28:15   out of it you you'll get you you

01:28:16   absolutely get oh come on you didn't

01:28:19   shoot that with your iphone photos out

01:28:21   of it

01:28:23   I don't have much more on the agenda but

01:28:26   the one thing that's just the thing that

01:28:28   the blew me away about the google i/o

01:28:29   keynote yesterday is is like they're

01:28:32   getting towards the end and

01:28:33   I don't know what they were talking

01:28:34   about and all of a sudden surge a comes

01:28:38   out on stage with his is crazy

01:28:40   google glass i keep on the comm google

01:28:44   glasses but they call it google glass

01:28:45   but it's their glasses but it otherwise

01:28:49   though you're saying that their google

01:28:51   glass glasses you know and it's I think

01:28:53   it's kind of an app code name though

01:28:55   because itself itself like self aware

01:28:58   that they're basically just saying that

01:29:00   there is no glass by calling in class

01:29:02   their their basic like that the concept

01:29:05   is that the world becomes glass which i

01:29:07   kinda like there's I don't know it's

01:29:09   it's deep on that level but the thing

01:29:13   blew me away and nothing to do with the

01:29:14   glasses themselves is that they he said

01:29:18   like this is the reason he burst out

01:29:19   onstage seemingly ill-timed it was that

01:29:22   they had a i asked i mean this is so

01:29:25   amazing they had an airplane flying over

01:29:27   San Francisco loaded up with the guys

01:29:30   wearing stunt men wearing google glasses

01:29:32   who were broadcasting somehow i don't

01:29:36   know what kind of crazy wireless

01:29:37   technology that you get on a little prop

01:29:39   plane that can get your Wi-Fi to stream

01:29:41   from the glasses to the stage but they

01:29:44   were doing it so you could see what they

01:29:45   were seeing and then the guys jump out

01:29:47   of the plane and parachute onto the top

01:29:51   of moscone center

01:29:53   I mean it sounds like I'm making this

01:29:55   out then they're up there with BMX bikes

01:29:57   doing keep doing like BMX earrings like

01:30:00   I i watch that video you said yeah I

01:30:02   mean you sent it to me and it struck me

01:30:05   that it must be it must have been I

01:30:07   don't know it must have been most much

01:30:08   more impressive for the audience to

01:30:10   actually be there live all this is all

01:30:12   streaming and to get that that sparkly

01:30:14   gucci feeling that you're watching

01:30:16   something happened

01:30:17   streaming live up above you because to

01:30:20   the rest of us at home it just looked

01:30:21   like they have helmet cams on there

01:30:23   wasn't any impressive you I display

01:30:25   going on in front of their their povs it

01:30:28   just looked like you know what you can

01:30:29   do with mike with gopro cameras now as

01:30:33   which is just stack them on your head

01:30:34   your head and then do extreme sports and

01:30:37   it's awesome but i don't know i did it i

01:30:41   think it's one of those things where you

01:30:42   had to be there

01:30:43   yeah I've instructed it it was certain

01:30:45   impressive

01:30:46   stunt but it didn't really sell me out

01:30:49   with a product was because the product

01:30:51   of google glass is that you're going to

01:30:52   have this interface the dead you the

01:30:54   users are going to see not so much that

01:30:56   you're going to be streaming live video

01:30:57   because it's not really the main feature

01:31:00   of google a supposed to be so I've seen

01:31:02   other things just like what i described

01:31:04   with the GoPro things and so they had

01:31:06   some sort of backpack that was you know

01:31:08   transmitting that stuff but that's not

01:31:10   really kind of what they say that Google

01:31:12   a supposed to be about is supposed to be

01:31:13   about you know that the the way you can

01:31:18   overlay information on to what you're

01:31:20   seeing and we weren't getting that and

01:31:22   it so it's unfortunate that I mean like

01:31:24   I said you had to be there must have

01:31:26   been an awesome spectacle for a live

01:31:28   event but it didn't translate so well to

01:31:31   video for us to watch it eventually it

01:31:35   will I think eventually when you really

01:31:39   are seeing somebody gracefully as fall

01:31:41   out of a plane

01:31:42   oh and you really get that sense that

01:31:44   it's their point of view like that movie

01:31:46   strange days then it will be spectacular

01:31:49   but other otherwise it's just pretty

01:31:52   commonplace and and you know

01:31:55   Sergei is not the world's best showman

01:31:58   really i wanted something I actually

01:32:02   wanted to kind of talk a little bit

01:32:03   about is that now that we've seen these

01:32:07   we've we've had these three huge

01:32:11   companies keynotes in succession and

01:32:14   just looking at the difference between

01:32:15   their keynote culture I think it's

01:32:17   pretty strict I you know it's beads it's

01:32:19   pretty I interesting to talk about how

01:32:24   the the presentation style reflects with

01:32:26   what's important to the culture because

01:32:28   when i saw this you know when i watch

01:32:30   the google one this area one with the

01:32:32   glass it looks like the crowd was having

01:32:35   a really good time and the 1i see the

01:32:37   WWDC keynote and there and they cut away

01:32:40   to the audience they don't look like

01:32:43   they having a good time I've never been

01:32:44   to one but it looks pretty stiff and

01:32:47   nerdy and then in the microsoft one it's

01:32:49   like that not even it doesn't compare

01:32:51   take a corporate before I exactly its

01:32:55   yeah now I couldn't agree more that it

01:32:59   it was an incredible demo it's one of

01:33:01   the most incredible demos and in the

01:33:02   history of the entire tech industry that

01:33:04   they had a continuous streaming video

01:33:07   first person from somebody jumping out

01:33:09   of an airplane onto the building where

01:33:11   the event was being held doing BMX

01:33:14   tricks rappelling down the side of the

01:33:16   building to jump into a window on the

01:33:18   third floor and then run up all the way

01:33:20   up on stage and and shake Sergei's hand

01:33:24   but exactly what John said where the

01:33:26   demo the idea is hey this this

01:33:28   first-person glass stuff is going to

01:33:30   really come in practical and all the

01:33:31   ways the little things you do in your

01:33:33   life well I don't do any of those things

01:33:34   I don't jump out of airplanes

01:33:37   I don't do BMX tricks on the roof of the

01:33:39   building and I'm I don't rappel down

01:33:41   this side of a five-story point you will

01:33:44   i mean i think that's it that's it

01:33:46   no I mean I'm not in a practical sense

01:33:48   put it you but in AU from a different

01:33:50   sense you will be doing all those things

01:33:52   once all those once me once we can wear

01:33:55   like once the technology exists to

01:33:57   actually project those experiences more

01:33:59   directly into our field of vision but

01:34:02   like again I think that was more

01:34:05   spectacular to be in that audience and

01:34:07   watch it happen in real time

01:34:09   it distracted and you would like it if

01:34:10   you're a journalist covering a story

01:34:12   someplace and I got a big thing was

01:34:13   happening if you have those thoughts on

01:34:15   that whatever you're seeing you can

01:34:16   narrate and have ever journalism that

01:34:19   makes a lot of sense but for just

01:34:21   extreme sports already have GoPro and

01:34:24   that does what this did you know and I i

01:34:31   do agree with you said Adam that if

01:34:33   there is a reflection of the companies

01:34:35   like Apple is is really hyper focus on

01:34:39   practical applications and you know it's

01:34:43   it's some of the stuff that they'll

01:34:45   really emphasize and double down on

01:34:47   isn't really all that impressive it's

01:34:49   you know they'll spend all this time in

01:34:51   a demonstration about how you can make

01:34:53   you know take a bunch of clips you shot

01:34:55   with your iPhone video clips and put

01:34:57   them together in iMovie with the theme

01:35:00   and make this little five-minute thing

01:35:02   with music and nice fun and a very

01:35:05   stylish credit pre-made credits thing

01:35:08   and you can make this little thing that

01:35:11   little nugget of video for your family

01:35:14   trip to the lake house up in the

01:35:16   mountains feel like a real thing and

01:35:18   whether or not everybody was an iphone

01:35:20   am at mac actually does that and use

01:35:23   iMovie that way you at least feel like I

01:35:25   should be doing that I could do that and

01:35:28   they really really emphasize here the

01:35:29   things you you either will do with this

01:35:31   or you you might feel like you could do

01:35:34   it and I feel like with google it's it

01:35:36   that that doesn't even really enter the

01:35:39   then that they're not that doesn't

01:35:41   really captivate them that they don't

01:35:43   they can't get it up for that

01:35:44   um I i find it really i find apples cast

01:35:49   of characters really compelling in terms

01:35:51   of whoo-hoo they bring up to do each

01:35:54   section of the keynote that you know

01:35:56   that they just start off with tim cook

01:35:58   and obviously is no Steve but he's Tim

01:36:00   Cook and his own character knees and I

01:36:02   could I could watch him and I could

01:36:04   listen to him for a while and then they

01:36:06   bring in Phil who's fun to watch because

01:36:10   phil is as a character has developed

01:36:13   over the years since the nineties or

01:36:15   whatever however long we've been

01:36:16   watching him do these presentations and

01:36:19   he's gotten all this confidence and for

01:36:23   some reason he was very soft-spoken and

01:36:25   sort of Zen this time around at the

01:36:28   dough at wwc and then when and then this

01:36:30   new this this guy Craig federighi with

01:36:34   that magnificent hair and I could watch

01:36:36   him do a demo for hours

01:36:38   I thought he was fantastic and he was

01:36:40   like he was a little nervous but he

01:36:42   really flowed well and then Scott

01:36:44   Forstall who's like basically you know

01:36:46   more of a like a brazen sort of Freddie

01:36:49   you know you still smart and controls

01:36:50   room but like he's definitely more at

01:36:53   ease with himself and I just like I find

01:36:56   this is an incredible cast of characters

01:36:59   to watch to present the the new story of

01:37:01   the company's development and I don't

01:37:04   think any of these other big companies

01:37:05   care enough about working on their cast

01:37:10   of characters you know specially bomber

01:37:13   and say gave those are the those guys

01:37:16   are the front and center then they've

01:37:20   gotta like they've got to overcome the

01:37:21   dork factor before i start paying

01:37:23   attention

01:37:24   yeah with the Apple presentations is

01:37:28   very clear and i thought this one more

01:37:29   than almost any other just seems so

01:37:31   rehearse but that there's you know three

01:37:33   acts new macbooks the new Mac os10 lion

01:37:38   third act is iOS 6 and each act has its

01:37:42   own guy who does that act and nothing

01:37:45   else and then Tim Cook just bookends it

01:37:47   like Walt Disney you know

01:37:49   introducing and then doing a little more

01:37:51   or like Hitchcock on the old hitchcock

01:37:54   and chote hitchcock will be there at the

01:37:56   beginning and say a little something and

01:37:58   then you see the show and then at the

01:37:59   end he comes back out just to you know

01:38:01   say goodbye i was let go to demo and

01:38:04   it'll slide that says Democrat Alex

01:38:06   think a very special thing that I was i

01:38:08   I've been watching the deputies WTF the

01:38:11   WWDC session videos and do the same

01:38:14   thing on the slides for that like demo

01:38:16   and they have enough to show you that

01:38:17   Emma this is such a at a characteristic

01:38:21   apple thing that they're they're going

01:38:22   to do forever yeah it the other

01:38:24   characteristic apple thing that i like

01:38:26   and i don't know why i like it but it

01:38:28   works somehow is that we're going to

01:38:32   show you a video a promotional video

01:38:34   they say we made a video I'd like to

01:38:36   show you to you now is that ok and they

01:38:38   like ask the audience is though you know

01:38:41   there's any sort of input there there is

01:38:43   no there's no buzzer it's not like

01:38:45   you're there watching american idol and

01:38:46   get them press a button like yes or no

01:38:48   but jobs always did that it was like if

01:38:52   you'd like I shall show to now and and

01:38:54   he's already walking off stage in the

01:38:56   videos getting cute up but they still do

01:38:59   that they did that with the videos that

01:39:01   they made at WTC I don't know but it

01:39:04   works somehow it does feel like I feel

01:39:06   like when I'm out there I feel like well

01:39:07   thanks for asking i would like to see so

01:39:15   the glass the google glass is a

01:39:18   don't hide it is it's also the other

01:39:22   thing that's really telling about is

01:39:23   clearly i mean they're not they're not

01:39:24   pretending that it's a real product and

01:39:26   I mean they're even saying that the only

01:39:27   thing they're gonna sell is that people

01:39:29   who are at i/o have an opportunity now

01:39:31   to pre-buy for $1,500 a developer unit

01:39:37   version of it that will be out next year

01:39:39   like they're already saying it won't be

01:39:41   till like some time in 2013 when you

01:39:43   leavin get your hands on it

01:39:45   not nearly as you know consumer eyes yet

01:39:48   and I don't think anybody i think this

01:39:52   is also i think there's some people who

01:39:53   this is what exactly what they love

01:39:55   about google that google is willing to

01:39:57   say look here's the stuff in our labs

01:39:59   whereas you know can you even imagine if

01:40:02   Apple said here's something we were

01:40:03   planning to make maybe two or three

01:40:04   years from now but you can buy for

01:40:07   fifteen hundred dollars you can get a

01:40:08   preview kid wouldn't happen i think the

01:40:11   way Apple does it is you'll see somebody

01:40:13   else do it first like a sort of proof of

01:40:15   concept and then Apple will come out of

01:40:18   the product that does it better than

01:40:19   anyone thought that it could be done

01:40:21   Apple first has to die that anybody

01:40:23   would ever want it because you're

01:40:25   talking about

01:40:26   yeah we have no interest in this

01:40:27   whatsoever and then they'll announce it

01:40:30   and say it's available today what it

01:40:32   what it means what glass means and all

01:40:34   the attention is getting is that there

01:40:35   is something there like there's

01:40:37   something in the space that's really

01:40:39   interesting and a lot of people are

01:40:40   going to be trying to solve the problem

01:40:41   at once but but i think what are also

01:40:45   says is that such interesting things

01:40:48   happen when multi-touch came into the

01:40:50   picture that now there are fun ways

01:40:55   including voice and Siri and Google now

01:40:59   great brand and in google glass and

01:41:05   whatever its competitors will be and

01:41:07   then you know third and fourth and fifth

01:41:09   new UI paradigm shifts that are going to

01:41:12   happen in the next few years that are

01:41:14   gonna you know that the next huge apple

01:41:17   game-changers gonna is gonna have and I

01:41:20   that's why I kinda that's why i sent you

01:41:21   guys that that link to that leap motion

01:41:24   that was that's far more impressive to

01:41:26   me that any of the google glass stuff or

01:41:29   even the well that's close

01:41:31   close the show out with that guy I

01:41:32   honestly hadn't seen that before I know

01:41:34   you said that the people running around

01:41:36   somehow i missed you so tell us about

01:41:39   leave my you seen that before

01:41:41   John writes in it looks very much like

01:41:43   wait the Minority Report future supposed

01:41:46   to be like well yeah the computers is

01:41:47   recognizing where your hands are

01:41:49   but in a way that actually was usable

01:41:51   and works and i remember a few years ago

01:41:53   there was a demo at Ted I think we're

01:41:55   guy was using color-coded gloves or

01:41:57   finger cuffs or something and that was

01:42:01   neat because he was doing it on a big

01:42:02   huge you know 12 foot screen or whatever

01:42:04   in front of them but now this does it

01:42:06   without any of and without any

01:42:08   accessories it's just a tiny little

01:42:09   brick that sits in front of your monitor

01:42:12   whatever that monitor is whether it's a

01:42:14   a TV or you know your cinema display

01:42:18   thunderbolt display or your laptop and

01:42:20   it senses every one of your appendages

01:42:22   your fingers in your in your hand and

01:42:24   your arm and and everything and with

01:42:26   like a really really good response rate

01:42:29   so it feels real time and I I honestly

01:42:32   that they give you go to that demo just

01:42:34   I'm in the listeners I Lincoln yeah

01:42:36   it'll be linked up in the show yeah i

01:42:38   mean like if you watch that demo video

01:42:40   and you see those guys talking about in

01:42:41   and demoing it in a way that you know

01:42:43   it's not it's not just a movie magic

01:42:47   it's seriously impressive and I think it

01:42:49   to me watching that demo gave me the

01:42:51   same feeling that I got when I think his

01:42:54   name was jeff hahn demo demonstrated

01:42:57   multi-touch on upon that big on a big

01:43:00   plasma display the first time not know

01:43:02   it none of us knowing that two or three

01:43:04   years later the iphone is going to

01:43:06   happen

01:43:07   I'm all right the other thing people

01:43:09   could do if you don't want to go look at

01:43:11   the show notes it's easy URL leap motion

01:43:14   dot-com and you can see their demo video

01:43:16   and it seems hyper-focused on hands

01:43:19   yeah it's like HIV is let's connect and

01:43:21   had just look four fingers and your

01:43:23   hands right yeah and the smart choice

01:43:26   and well it would basically what it is

01:43:28   it's touch without touch its touching

01:43:30   the air to do all these same gestures in

01:43:33   it but with the added dimension of depth

01:43:36   and it solves a huge problem i think

01:43:39   that people don't if they don't think

01:43:41   about everybody thinks after they saw

01:43:43   the iphone and especially after the eye

01:43:44   had I over and over i still get the

01:43:46   emails but everybody thinks that the mac

01:43:48   is going to go touch screen and going to

01:43:49   come out with imax that you can touch

01:43:51   the screen and I know Craig Hockenberry

01:43:55   our good friend over it

01:43:56   twitterrific has said over and over and

01:43:58   over again just pretend that your

01:44:00   display in front of you is a touchscreen

01:44:02   45 minutes and try to keep your arm at

01:44:06   arm's length distance and see how long

01:44:09   before you need like a a proper a sling

01:44:11   to hold your arm up your arm gets tired

01:44:14   this solves that problem like a

01:44:15   touchscreen on a full-size display in

01:44:18   front of you you can't comfortably do it

01:44:21   there's it's just uncomfortable and in

01:44:24   addition to the Comfort it covers up too

01:44:26   much of the content your hands covering

01:44:27   the stuff that you're looking at this

01:44:29   really seems like just as a basic

01:44:32   concept it solves that problem where you

01:44:34   can keep your hands at a comfortable

01:44:35   angle not just sticking straight out

01:44:37   from your body and you can keep you have

01:44:41   a complete view of the display while you

01:44:43   make the agenda as long as that sensor

01:44:46   that little sensor box it's it's

01:44:48   reasonably close enough to your where

01:44:50   your hands are

01:44:51   and is calibrated to the screen in front

01:44:53   of you however bid that screen i'm

01:44:55   making a leap here but I didn't intend

01:44:58   that but as long as its is calibrated to

01:45:01   the screen then you can really control

01:45:03   gestures on there on any size screen in

01:45:06   front of you and and to be honest like I

01:45:09   think that when and if Apple does a

01:45:11   big-screen solution it's going to have

01:45:13   this kind of technology in it not not

01:45:17   doing you I threw it through a glass

01:45:20   just touch display all right I like your

01:45:25   analogy that is to it is to gesture you

01:45:29   I like gesture in the air you i will

01:45:32   what Jeff Hans multi-touch was 22 like

01:45:35   the idea like everybody knew it was cool

01:45:37   but nobody knew it was going to be used

01:45:40   in it in the next huge consumer device

01:45:43   it's a definite I i don't know how i

01:45:47   missed it's very impressive when we call

01:45:52   the show i wanna i want to thank you

01:45:54   guys

01:45:54   john august

01:45:56   at john august com2 thinking I Adam what

01:46:00   URL Adam lisa garcia at what's the best

01:46:03   what's the best URL we should tell how

01:46:05   much video about that are lonely

01:46:06   sandwich either one of those sandwich

01:46:09   somewhere in some ways on comm subway

01:46:12   sandwich comment if you mention Adams

01:46:14   name in any subway you'll get a free

01:46:16   three four you get a footlong of your

01:46:21   choice so just come in and say sandy

01:46:23   semi and any subway and you get a get a

01:46:26   free footlong sandwich on and I'd like

01:46:28   to thank our sponsors a low clip at all

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01:46:36   Store has been tremendously fun for me

01:46:38   thanks guys

01:46:39   it has been fun shot

01:46:43   which gives us with John

01:46:47   [Music]