0:00:00we were at the Foo Fighters concert
0:00:01today that was fun i didn't know who
0:00:03fighters were you really didn't I did I
0:00:07i would just like who are these people
0:00:09I'm so used to you know some of the
0:00:11Steve Jobs people like norah jones and
0:00:14John Myatt was like who's van like I
0:00:18didn't know that was just gonna tell you
0:00:20how old I am
0:00:21hmm now that was a big one for me and
0:00:23i've i've come to a bunch of these were
0:00:24those guys and I like john meyer john
0:00:27mayer how do you pronounce it mayor he's
0:00:28John Mayer the CEO of Yahoo is marissa
0:00:31meyer right even though they spell it
0:00:32the same yeah I I appreciate him i do
0:00:36think he's like amazingly gifted
0:00:37guitarist like just amazing but I don't
0:00:41really love his music foo fighters is
0:00:42actually one of my favorite band so i
0:00:44was really kind of like blown away so
0:00:46they just really want to make you happy
0:00:48yeah now you know what I think it was to
0:00:49make my wife jealous because this was
0:00:51like the first time she's not really
0:00:53into all this stuff like maybe she wants
0:00:54a new iphone but she doesn't really care
0:00:55she's not really all that excited about
0:00:57apple and now today's the first time
0:00:58where she's like I think she was pretty
0:01:01jealous like i was there and she wasn't
0:01:03well I you know a lot of people enjoyed
0:01:06it
0:01:06no I was just reading that's all
0:01:09so I'm here today joined by ohm Alec
0:01:12what's your title what is your title
0:01:15I'm just the founder of key go no title
0:01:17no title
0:01:18you're just don't ya oh and out you know
0:01:21one of things I want to talk to you
0:01:22about is you have now you it is your
0:01:24name your name is own it's just spelled
0:01:26om but that's your Twitter handle ya biz
0:01:28aren't you get a lot of garbage just
0:01:30because it's only two characters and all
0:01:32you have no idea i am big in Indonesia
0:01:35it's just like I have no idea what it
0:01:39means in the language they use their but
0:01:41it's like a very common phrase and like
0:01:44my my @ replies are pretty useless at
0:01:48this point i right because I forget who
0:01:51I know who has there's one guy I know
0:01:52who has one of the rare one character
0:01:56twitter names kevin chang yeah because
0:02:01he's got @k right right right and his
0:02:04his replies feed is it it makes your
0:02:09head brain almost blow up because it's
0:02:10just the most random gibberish it looks
0:02:12like somebody
0:02:13their cat was standing on a keyboard I
0:02:16should send you some of the screenshots
0:02:18i'll have to look for it
0:02:20yeah so own last week before we get to
0:02:23the apple stuff that we're at the apple
0:02:24event were recording live or not live
0:02:27really but together in the same room
0:02:28which is unusual for the talk show
0:02:30usually I do this over skype we're here
0:02:32together in the beautiful mule radio
0:02:36network studio here in San Francisco
0:02:39pretty awesome it is it's actually a
0:02:42very Swank setup but before we get to
0:02:45today's stuff I want to talk about last
0:02:46week now last week the three things that
0:02:49I thought I could think of there was a
0:02:50motorola had an announcement and to me
0:02:54that's sort of like in hindsight so like
0:02:55I who cares really i mean is just any of
0:02:58those phones memorable i don't think so
0:03:00i don't even know why some why they
0:03:03bother are times i think they should
0:03:05focus on one or two things instead of
0:03:07trying to do too many things all these
0:03:10company just do so much like four
0:03:13without any idea why they're doing it
0:03:17what is their market watch their
0:03:19approach it just as frustrating to see
0:03:21really smart people make bad decisions
0:03:25next up speaking of bad decisions
0:03:28nokia mm same day and that stuff broke
0:03:34last week while i had John Smoltz on the
0:03:36air we kinda are known as the amazon
0:03:37stuff that broken while we're on the air
0:03:39but anyway nokia announced their stuff
0:03:40two new phones and really it first
0:03:46everybody had a thing like well what's
0:03:47the shipping date and what's the price
0:03:49and then as like the days went on a kind
0:03:52of became clear that they don't even
0:03:53know i think the biggest sign for a
0:03:56company in distress and a product which
0:03:59is not going to work is when they don't
0:04:01let you touch it right like if you have
0:04:04a real product which is going to ship
0:04:06people can buy you let people check it
0:04:10out people use it they want to let
0:04:12people do it which tells me it is not
0:04:15happening anytime soon
0:04:16and guess what in announcing this
0:04:18whatever little sales of windows phones
0:04:21they were going to have they've killed
0:04:23right it really just seems bizarre
0:04:27like as bad as it would be if you were
0:04:29nokia and your phone isn't ready yet
0:04:32here on sep tember 12 2012 your phone is
0:04:37not ready at whether it's the software
0:04:39the hardware everybody's not quite ready
0:04:40and you have to sit here and watch apple
0:04:42unveiled the new iphone 5 and start
0:04:46selling it two days from now and
0:04:48shipping at nine days from now and watch
0:04:51all these sales rack up and you've got
0:04:52to sit there and wait until your thing
0:04:54is ready
0:04:55I'd still would be better than what they
0:04:57did which is they made an announcement
0:04:59which did get a lot of attention but I i
0:05:02don't see if they're not going on sale
0:05:04until november i don't see how that it
0:05:06just seems like a disaster you called it
0:05:08i think you call it a shitshow yeah
0:05:10pretty much
0:05:10that's exactly what it did i do think
0:05:13that Nokia as a company whose expertise
0:05:18I've covered Nokia's and maybe 96 and
0:05:22like very faithfully I've always enjoyed
0:05:24their products love their phones
0:05:27I used to be the only reporter out there
0:05:29talking about Nicki Evans the the razor
0:05:33was the shit right and I always felt as
0:05:37a company they knew how to make great
0:05:39products they knew they had a great
0:05:42logistics in a team then you have to put
0:05:45products together get them out to market
0:05:47in time built to scale
0:05:49I don't know what happened ever since
0:05:51the new CEO came Stephen Elop the
0:05:54company's lost the ability to do just
0:05:56that
0:05:57forget breathing the new software I can
0:05:59understand having crisis of confidence
0:06:01and your operating system in your
0:06:04product a unit roadmap but how can you
0:06:07not be able to ship the only thing you
0:06:10do you only make phone then you can get
0:06:12them out on time I mean somebody should
0:06:14be fired and it should start at the CEO
0:06:17and then the boat like I just think the
0:06:19whole board has to go because they're
0:06:21letting this screen and nonsense go on
0:06:23with an iconic brand of our time I love
0:06:26nokia and to see you die the way it is
0:06:29dying
0:06:30it just is unreal the last time I saw
0:06:33brand like this dye digital em remember
0:06:36them
0:06:36yeah what a great laptops they used to
0:06:39take nobody bought them but it's the
0:06:42same thing with me and my opinion and
0:06:45then they got caught faking up the
0:06:48photos and videos from the device now
0:06:51and all kind of it is not excusable but
0:06:54it makes sense it's because the software
0:06:56wasn't ready
0:06:57you know so they had to make these
0:06:58promotional videos before the software
0:07:00but the whole thing is that they've
0:07:02rushed this announcement to the degree
0:07:04that they somehow convince themselves
0:07:05that it was okay to shoot a demo video
0:07:10showing the image stabilization of the
0:07:12video not using the actual phone itself
0:07:16you know because it's it's it's like
0:07:19that one bad decision to will come hell
0:07:22or high water we're going to announce
0:07:23that the first week of September whether
0:07:25it's ready or not leads to all of these
0:07:27other problems as a direct result like
0:07:30once you start with that that rotten
0:07:32decision now you've got phones that you
0:07:34don't let the press handle at the event
0:07:37you-you-you fake the camera stills and
0:07:42videos you've got a ship date that's two
0:07:46months out at maybe if they're lucky
0:07:49so the way I think about John I think
0:07:53it's they're working from position of
0:07:56weakness right they're always playing
0:07:58catch-up for him so they never really
0:08:00will catch up
0:08:01I think that's the problem they have
0:08:04done everything possible to try and
0:08:07catch up with apple and android and they
0:08:09haven't been able to and that's just as
0:08:11a problem right like instead of trying
0:08:14to like they're they have a lot of great
0:08:18people at nokia I still talk to many of
0:08:21the employees there's a lot of smart
0:08:23engineers and they're smart software
0:08:25people smart you I people i love many of
0:08:28the people i know that unfortunately the
0:08:31company's unable to leapfrog like its
0:08:34own you know short come i think it just
0:08:37is now we hit a point of just like it
0:08:40doesn't know how to go forward I think
0:08:43you just is stuck and like you said it's
0:08:45really it just comes down to simple
0:08:47execution that they they no longer seem
0:08:49able to ship a phone on time
0:08:51and and say we will about samsung
0:08:52samsung has come from a position where
0:08:57when the iphone ship five years ago was
0:08:59not one of the leading phone makers
0:09:01maybe by numbers but they weren't really
0:09:02a known for smartphones certainly yeah i
0:09:05think that the like somebody showed on
0:09:06Twitter the other day that the picture
0:09:08Steve Jobs showed of here's what today
0:09:11this is five years ago 2007 here's what
0:09:13today's leading smartphones look like
0:09:16and they all look the same and it was
0:09:18the Motorola was at the q i think i'm in
0:09:22the queue or the blackjack but was a
0:09:23motorola a palm a blackberry and a nokia
0:09:29those were the four and think about
0:09:31what's happening to all for those
0:09:33companies in the last five years palms
0:09:35out of business
0:09:36they're gone I rim is circling the
0:09:40toilet
0:09:41motorola got sold to google I mean and
0:09:46really saw its you know leadership it in
0:09:49the handset numbers really diminish I
0:09:51mean they're really know where I mean
0:09:53they're not even the leading android
0:09:54handset maker I don't think it's even
0:09:57close and then nokia is the last one and
0:09:59boy it really seems like you know the
0:10:01only reason that they're not as in bad
0:10:03position as the other three is that they
0:10:05were so far ahead they had so much
0:10:08farther to fall so i think the the the
0:10:12game of you know smartphones is that a
0:10:15scale right like Apple s scale and
0:10:18Samsung as scale because they have scale
0:10:21they can introduce interesting complex
0:10:23technologies into their devices make
0:10:26them interesting and sell to the people
0:10:29and still make money whereas smaller
0:10:32companies are always working on
0:10:34razor-thin margins which which is really
0:10:37hard for them because they're always all
0:10:39these little guys are in position of
0:10:41weakness right like Samsung at scale
0:10:43because their own so much after the
0:10:46supply chain they they make the chips
0:10:49that you know the the screens that flash
0:10:52memory the whole nine yards right so
0:10:55they can bring scale there an apple as
0:10:57Bart the future supplies or so they have
0:11:01skills whereas all the other guys they
0:11:02don't have scale
0:11:03if they don't have a scale they don't
0:11:05have margin if you don't have margins
0:11:07you're not gonna be in the business I
0:11:08mean it just is there you know they're
0:11:10all on the long road to nowhere
0:11:12that's that's the bottom line right now
0:11:14and I think Nokia was the one company
0:11:16that really we should maybe even should
0:11:18still today being a position to have
0:11:20managed that sort of scale because
0:11:21they've shipped i think literally in
0:11:24their history billions of funds i think
0:11:26they've shipped over a billion phones
0:11:28I mean of some sort of you know some
0:11:29kind of mobile phones but maybe they're
0:11:31not smart phones but they know how to
0:11:33ship it scale people always part of them
0:11:35as a phone company they're actually a
0:11:37logistics company said they had the best
0:11:39logistics amongst all mobile phone
0:11:42makers that's why the event but they got
0:11:44addicted to making those cheap feature
0:11:47phones so much right that they forgot
0:11:49where the money comes from
0:11:51they just looked at the wrong numbers
0:11:52this is the classic spreadsheet
0:11:55jockeying which happens to companies i I
0:11:59just feel bad like there's just so many
0:12:01great people on the upside all these
0:12:04great engineers are leaving nokia and
0:12:06starting companies and thinking
0:12:07innovative things so that might actually
0:12:10help our their home country a lot more
0:12:12in the future right like maybe they're
0:12:14worth more
0:12:15just as the talent broken at ya doing
0:12:18new things I think finland has some of
0:12:20the best engineers so you could see some
0:12:23interesting innovation coming out of
0:12:25there i just heard from somebody who's
0:12:28making some kind of an electric racing
0:12:31car and they're from being a friendly
0:12:33and they're going to come see me in a
0:12:34couple of weeks pretty fun to see what
0:12:36they're doing
0:12:37I think it and you know one of the
0:12:39things with its fun about getting
0:12:41together for an event like this when I
0:12:42fly in to town I get to see a bunch of
0:12:45people i don't see on a regular basis
0:12:46face-to-face is you know we just started
0:12:48geeking out talking you know phones
0:12:50phone stuff for you know whatever's on
0:12:52our minds and i'll tell you what i mean
0:12:53everybody has talked to today I mean
0:12:55it's almost unanimous they'll say
0:12:57everybody feels bad about Nokia's future
0:13:00and feels that they've really botched
0:13:02the this year's new Lumias these that
0:13:05they do know that the timing is just off
0:13:07they botched it but everybody it's
0:13:09almost unanimous agrees that they're the
0:13:11only company that is competing with
0:13:13apple in terms of quality of fit and
0:13:15finish for the devices that
0:13:17before you even turn it on and talk
0:13:19about the software just the phone is off
0:13:22it in your hand it's arguably be you
0:13:24know as good as any phone in the market
0:13:25always has to be right every i still
0:13:28have all my nokia phones
0:13:30I don't want to throw each one of them
0:13:32away like I love they did the port this
0:13:34still work like nothing has gone wrong
0:13:37yeah you don't have one of them you gave
0:13:38me you sent me 70 and several years ago
0:13:41I never sent it back to you
0:13:42that's okay you can have very consented
0:13:45to the cellphone museum or something and
0:13:49then the other big announcement last
0:13:50week was amazon now there's a company
0:13:52who I think I really think that they
0:13:54have their act together and you wrote
0:13:55something nice on
0:13:57I like the pc wrote on your your own dot
0:14:00co website which is amazingly short URL
0:14:05yeah it's kind of awesome but you said
0:14:08it was pretty short but you more or less
0:14:09just said that you think Jeff Jeff Bezos
0:14:11is the the heir-apparent to steve jobs
0:14:15in the industry
0:14:16it was a little uncomfortable thing to
0:14:18write right you know I was like a virgin
0:14:20you know having being an Apple watch her
0:14:24for a long time I felt a little queasy
0:14:27writing that because you know there is
0:14:29one steve jobs but i think there is only
0:14:32one chef measles there's very few people
0:14:35like him who are willing to be wrong in
0:14:38public I steve was willing to take
0:14:42chances and that's what made him steal
0:14:45like you know yes he was a perfectionist
0:14:47and all those things and Jeff is willing
0:14:50to take chances on things which may look
0:14:53completely outrageous like you know you
0:14:56know seven years ago
0:14:58amazon web services from amazon cloud
0:15:00services to make much sense to a lot of
0:15:03people but it made sense to him and his
0:15:06team and look how they're changing the
0:15:08economics of startups and same thing is
0:15:11with kindle when the kindle came out the
0:15:13idea of like who wants to read the
0:15:15e-book readers were like so maligned at
0:15:17that time right and the cab trying and
0:15:20trying to the garden right and i think
0:15:21this is what I like about them is that
0:15:24they believe in something in the long
0:15:26term
0:15:27they actually try i wish they made more
0:15:29money like Apple but hey that's another
0:15:32story for another day
0:15:34yeah they've obviously got some kind of
0:15:35they've got a plan in that regard I
0:15:37don't know what it I don't see it but
0:15:39they've you know they're clear
0:15:40I guess the way I put it is that they're
0:15:44not making that much in profit but they
0:15:47don't seem to be trying to make much in
0:15:49profit it's not like they're trying and
0:15:50falling short it seems like they're kind
0:15:52of shooting for this growth and revenue
0:15:56growth and kind of just get enough
0:16:00profit to keep it in the black all right
0:16:01that seems to be their goal and that's
0:16:03what they're hitting it seems like a
0:16:04weird strategy to me but it does it
0:16:08doesn't seem like they're failing right
0:16:09you know i like what you don't like
0:16:11which was like way which is actually
0:16:14pretty insightful that that Jeff Bezos
0:16:19is special mostly because he's not
0:16:22trying to reach steve jobs but I think
0:16:25like a lot of people forget that being
0:16:27original is much harder than being a
0:16:30copy guy right like you're never gonna
0:16:32be the next Bob Dylan if you're trying
0:16:34to make your voice sound like Bob Dylan
0:16:35like you've got to make your voice sound
0:16:38as unique as bob dylan's you know this
0:16:41it's the only way and so it's a weird
0:16:43way like the only way to be like steve
0:16:45jobs is to not be like steve jobs but to
0:16:48have his sort of aspects of his
0:16:52personality like that you see these
0:16:54things that nobody else sees and you
0:16:55don't care if everybody thinks them
0:16:57they're wrong if you think they're right
0:16:58you're just going to pursue it
0:17:00dogged Lee until you get it done and I
0:17:03totally see that with with basis i also
0:17:05like agree with what you say where he's
0:17:07not afraid to be wrong and if he is he's
0:17:11gonna fix it or try to fix it at least
0:17:13and not just go into denial and pretend
0:17:18he's not wrong so I thought for example
0:17:19with the kindle fires last week watching
0:17:21after having watched the announcement
0:17:23event I almost didn't say was wrong but
0:17:26I kind of think he did it seem like
0:17:28maybe he took the criticism to heart
0:17:29that the last year's kindle fire was
0:17:31really rather poorly reviewed as it just
0:17:34as a gadget in terms of the interface
0:17:36and and how laggy the screen is
0:17:39and so I feel like he really emphasize
0:17:43that a couple times in the any event
0:17:45last week where he said last year we
0:17:47tried to be the best tablet at a certain
0:17:49price this year we're trying to be the
0:17:51best tablet at any price
0:17:53you know I never really you know they
0:17:54put the work in and put in a really nice
0:17:56IPS display with a really nice at least
0:18:00retina dish quality resolution he said
0:18:05you know they know you they said the
0:18:07event that the likeness is not there but
0:18:09I saw it you know seems like the reviews
0:18:11are little mix from the people who had
0:18:13hands-on but at least they're trying
0:18:14right i mean I i played with it for
0:18:17about 20 hours i had it for three days
0:18:20the new one the kindle fire that sent
0:18:23you one but another i wrote a review as
0:18:26well I'm actually a pretty balanced view
0:18:29in my in my opinion had I never used an
0:18:32ipad and had an ipad not existed it
0:18:35would actually be okay device to buy for
0:18:38me i'm not talking about other people i
0:18:40I am so I I you I use iPad as my primary
0:18:44computer so imma just a little bit
0:18:47biased in that sense however there's a
0:18:50lot of challenges the silk browser isn't
0:18:52up to snuff there is a lag it mean and
0:18:56it's perceptible but like the email
0:18:59client is like pretty shoddy however if
0:19:02you are
0:19:03amazon digital content buyer like I am
0:19:06man that thing is pretty good like you
0:19:09know the books are quick to you know
0:19:11access amazon cloud player is pretty
0:19:14awesome the amazon prime is with videos
0:19:17is great like I'll all those things are
0:19:20great it's an easy to hold in your hand
0:19:22you know it the battery life is pretty
0:19:24decent the Wi-Fi is pretty decent
0:19:26however it i just feel that for all
0:19:30those purposes $200 is just too much i
0:19:34think they should be at giving it away
0:19:35to people who have amazon prime for free
0:19:38right
0:19:39I wonder if I wonder how strong and
0:19:42where they must have thought about that
0:19:43or at least at least offered it at a
0:19:47profound discount too and I know that he
0:19:49said explicitly during the event and
0:19:51even in
0:19:52you afterwards basis that they reject
0:19:55that razors and blade business model
0:19:58where you lose money on a selling the
0:20:00thing up front and then make it up by
0:20:01selling you know the blades and serrated
0:20:04in the tech industry that's the printing
0:20:06model right you sell the printer at a
0:20:08ridiculously low cost and then you make
0:20:10all of your money by selling
0:20:11ridiculously overpriced in container
0:20:14I mean HP even sells paper i'm out i
0:20:18wonder how much paper h peace sells but
0:20:20by selling the stuff that you put in the
0:20:22printer and he says that they reject
0:20:25that so that they price things to the I
0:20:27I get the feeling like what he's saying
0:20:29is that in terms of like when you buy a
0:20:32kindle fire from amazon they make about
0:20:35as much money on it as they do when they
0:20:37sell you anything on amazon a little bit
0:20:39little bit of profit right well I
0:20:42thought you know it would make sense
0:20:44that if you buy a lot of books like I do
0:20:47by a lot of books from them and it would
0:20:49make sense for them to make me more
0:20:52addicted to buying books on kindle fire
0:20:55by creating an even more addictive
0:20:58buying experience and I think if they
0:21:00kill their business model around that
0:21:03this thing could actually be pretty ok
0:21:06for them in my opinion I do like what
0:21:08they've done so far though I you know I
0:21:10wouldn't dismiss it
0:21:11I have a lot of respect for that company
0:21:13they haven't copied Apple they haven't
0:21:17just followed the android heard they've
0:21:20done their own think and I think that is
0:21:22that has to be larger you have to
0:21:24applaud people who are trying to do
0:21:27something different and on top of that
0:21:29they're actually putting a product out
0:21:32in the market which can actually buy and
0:21:33not not like talk about it that's it
0:21:37it's so funny that we have to praise
0:21:38them for the hell yea me I it so it's so
0:21:42frustrating as that for the longest time
0:21:44I've always wondered like why do you
0:21:47call your event a launch event when the
0:21:49product is not in the market like just
0:21:51say we are announcing this product
0:21:53that's it end of story is just it's like
0:21:56it's my pet peeve units been and it's
0:21:59not since today like almost in 15 years
0:22:01I've always wondered like okay maybe my
0:22:05understanding of English language is
0:22:07very literal but that doesn't make any
0:22:09sense to me right and it almost comes
0:22:11back to the literal meaning of the verb
0:22:14launch right where if if there's like a
0:22:16ship and you're going to have that
0:22:17ceremony where you break the champagne
0:22:19bottle against it and like people want
0:22:21to see the boat going down water nothing
0:22:23you know if it's shrinking it's okay or
0:22:25like a launch event for like NASA you
0:22:27know it's like people want the rocket
0:22:29ship to go up in the air that you don't
0:22:30want to see just well you know be ready
0:22:32in a couple of yeah i will let you know
0:22:34thanks for coming now yeah alright now
0:22:37alright let me away you know one more
0:22:40thing on amazon is is the other thing
0:22:42that struck me and as the week is gone
0:22:44on it really seems and today's apple
0:22:46event sort of clarified it even further
0:22:48with the second half of the event today
0:22:50is just how us-centric amazon's
0:22:54approaches at least for now
0:22:57like they really only sell the candles
0:23:00in the u.s. especially the kindle fire
0:23:03and the reason why and at this baffled
0:23:06me last year I was definitely lost I
0:23:07just thought maybe they just didn't have
0:23:09their act together but now I see that
0:23:11it's it's it's not because the they
0:23:14don't want to sell the kindle or kindle
0:23:17fire to anybody they only want to sell
0:23:18the kindle fire to someone who is likely
0:23:21to buy a lot of music and books and TV
0:23:24shows and so if you live in a country
0:23:26where they don't have movies and TV
0:23:28shows they don't want to stay won't even
0:23:29say the device because they're not going
0:23:31to make money i do think this set of
0:23:33Kindo readers across the world yeah the
0:23:36reader i guess they do and I guess
0:23:37that's because the the right to books
0:23:40are so much less entered tangled with
0:23:43stupid bullshit and laws as movies and
0:23:46music music and movies are our way more
0:23:49region control i mean just think about
0:23:52the way DVD's work with the stupid the
0:23:55the region coding so you can even play
0:23:58the same DVD in one country is another
0:24:00the one thing you know i will upload
0:24:02amazon for that they were not a gadget
0:24:05company 34 years ago maybe five years
0:24:09ago now there are full-on gadget company
0:24:11and kind of pretty telling how much they
0:24:15have some other cool stuff you know what
0:24:17they're working on down and who
0:24:18patina yeah and they also a couple of
0:24:23years ago we're not really a digital
0:24:25content company either i mean they
0:24:27really started as I mean I I'm soul i
0:24:29still think of them as starting as a
0:24:31bookstore that all they sold was books
0:24:33but just brought a little bit they
0:24:36started as an online retailer warehouses
0:24:39full of physical goods and a website
0:24:42where you could find them by them easily
0:24:45and review them and then you know two
0:24:49days later is knock on your door and
0:24:51there's the thing but i'm i'm curious
0:24:57how hard they're working on expanding
0:25:00the movies and TV shows and stuff like
0:25:02that to more countries like Apple has I
0:25:05i would think that they must but maybe
0:25:07that's just a much harder problem that
0:25:09i'm thinking i think it's a pretty
0:25:11complex problem and they are there are
0:25:14they are in UK now so and they are in
0:25:16Europe they're making headway there
0:25:18they're competing with netflix in the
0:25:20inn in Europe but it's not that easy i
0:25:23mean we like to think it's very easy but
0:25:25the right so now it's a mess and you
0:25:27know i would i would give them full
0:25:29marks for trying and you know in a year
0:25:31the this is the great thing about Amazon
0:25:35the Amazon of today is going to be very
0:25:37different you know from the Amazon off a
0:25:40year ago and next year it will be an
0:25:41entirely different thing I think that's
0:25:44one of the things which i like about
0:25:45that companies to lick the ability to
0:25:47constantly change and totally see that
0:25:50when i take a break right here and I'm
0:25:52gonna die I'm going to tell you about
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0:27:18are you reading that our trip now I'm
0:27:21not right now i can get in ok I'm just
0:27:23joking
0:27:24no agent maybe they should call amazon
0:27:26that may be but i'm i'm buying buying
0:27:28clothes from there I am I haven't had
0:27:31died i'm not wearing the shirt though
0:27:32they may close for like slightly larger
0:27:35gentlemen I i don't know i bet that they
0:27:39have a wide range of side outside you
0:27:41know I'm just worried about my size
0:27:43oh I'm you look great well my shirt's I
0:27:47don't fit into those slim card church
0:27:48like you do huh
0:27:51now better have something yeah but you'd
0:27:54like it you're very stylish man i'll
0:27:56definitely check them up
0:27:57yeah you're a watch guy to I am I my
0:28:00love watches
0:28:00yeah you always have an interesting
0:28:02watch yeah i like i like you a little
0:28:05life you need to have a little analog
0:28:08you know we had to digital in our lives
0:28:10yeah I where I were an analog watch as
0:28:12well I like our traditional stuff I like
0:28:14people to make things with hands and you
0:28:17know the craftsmanship is it something
0:28:19we need to celebrate in our society we
0:28:21just start like so mechanized and so
0:28:24mass-produced that we don't appreciate
0:28:26the little things people do their hand I
0:28:30i totally agree with that I feel like
0:28:34it's like everything like i always feel
0:28:36like it's at the extremes that
0:28:38everything is most interesting at the
0:28:40biggest or the smallest you know the
0:28:43newest stuff the oldest stuff that's
0:28:45where stuff
0:28:45is most interesting and I feel like
0:28:47that's a good point I I kind of feel
0:28:49like the stuff like the iphone where
0:28:50there's like 20 million of them on a
0:28:52ship airplane coming out of China that's
0:28:55interesting but like a watch that was
0:28:57put together by hand
0:28:59you know by a guy just putting all these
0:29:02putting this whole thing together piece
0:29:04by piece that's fascinating to III go
0:29:07look for all vintage watches I like I
0:29:10spend a lot of time looking for that
0:29:12that's one like my one like I gave up
0:29:14smoking drinking so i gotta do something
0:29:18and I have some kind of everybody needs
0:29:20advice like yeah so
0:29:21antique watches what I look for ya so
0:29:25let's let's get into today's apple event
0:29:27and while we're talking about watches
0:29:29let's do it in in sort of the opposite
0:29:31order Apple did where I the one day I
0:29:34came away thinking and I don't I can't
0:29:36ever recall an apple event that was
0:29:37point like this where it really was to
0:29:40events it was two very distinct events
0:29:43separated way like a half time where the
0:29:45first event was iphone 5 with Phil
0:29:48Schiller and Scott Forstall and then
0:29:51that was it and actually almost felt
0:29:53like it was over missouri mo I thought
0:29:55maybe it was over I really did when Tim
0:29:56Cook came back out and then he says now
0:30:01we're going to talk about ipods and
0:30:02music and jaws comes out and Eddy Cue
0:30:06come out and it was like a second event
0:30:08so let's do that one first let's do the
0:30:09ipod and itunes in the music stuff first
0:30:12because one of the casualties of today's
0:30:18announcement the new ipods is that whole
0:30:20market of using an ipod nano as a
0:30:23wristwatch because they've gotten rid of
0:30:25that that that sort of watch sighs nano
0:30:28I don't know that that was a very big
0:30:32market I think it was a big market they
0:30:34wouldn't have gotten rid of it but it
0:30:36it's one thing like a hawk couple people
0:30:39cooks filing out of the the hands-on
0:30:41area like everybody sort of had a wait a
0:30:42minute isn't this this means all those
0:30:44wristwatch things are dead are I would
0:30:47say there's a premium on them now
0:30:49mmm think in those terms that's the
0:30:51thing with watches the older they get
0:30:53the raider they become more expensive
0:30:55they get so maybe you should run to the
0:30:58idea
0:30:59store and get a couple of those nanos
0:31:00did you did you ever try wearing an Anna
0:31:02was watching that it's too digital from
0:31:04right like I'm not like i have enough
0:31:06digital watches around me that I don't
0:31:09need another one on my wrist
0:31:10i bought the one on Kickstarter I think
0:31:13it was the tick-tock na and i bought it
0:31:17knowing that I wasn't gonna like it
0:31:19i bought it because i wanted i thought
0:31:20it was a great idea and i just love the
0:31:22idea of a couple of guys making her own
0:31:24hardware and you know I just like I just
0:31:27love the night sometimes I back
0:31:29Kickstarter projects that i don't really
0:31:30want myself but I just want them to
0:31:32succeed that's why did and I I tried it
0:31:35and it's you know it failed for the
0:31:37exact reasons that I thought it would is
0:31:39I can't stand having a watch where the
0:31:42time isn't always displayed you have to
0:31:43hit a button to wake it up it's like
0:31:45that defeats the whole point if I was
0:31:47willing to do that i would just take my
0:31:48phone out of my pocket and hit a button
0:31:50which is what everybody who doesn't wear
0:31:52a watch does to find out what time is
0:31:53right I i do the same thing and
0:31:56Kickstarter I just support a lot of
0:31:58projects in a most like sometimes I look
0:32:02for electronic music project gadgets
0:32:04whatever it's just I kind of feel it's
0:32:06the same thing i have about our
0:32:08traditional stuff that is very few
0:32:10people who are very creative in this
0:32:12world we have to support them and you
0:32:15know I had that watch them do the trick
0:32:17for me i dunno people bought them like
0:32:20in by the Lord's and and i love the tik
0:32:23tok guys they're pretty creative punch
0:32:25card Wilson is the name I think he's
0:32:28just such a great designer like that
0:32:31product he did was just awesome
0:32:33yeah I don't know I think maybe maybe it
0:32:37can come back after if you you know few
0:32:39years they can bring it back that the
0:32:42ipod nano or something
0:32:43I know there's a lot of talk about the
0:32:46variable in a wrist computing and like I
0:32:49just wonder if like we might see you
0:32:52come back and I partner i wonder i don't
0:32:55know i see i think that was the other
0:32:56problem the other fundamental problem
0:32:58with that whole idea of wearing a nano
0:32:59as a wristwatch was that the nano
0:33:01because it wasn't designed for that
0:33:03didn't have any kind of wireless
0:33:07connectivity you know like I feel like
0:33:10the whole idea
0:33:12it falls short if it doesn't have any
0:33:16actual a digital information on all the
0:33:18head was time really and you know then
0:33:20songs that you had already loaded on it
0:33:22whereas announced its slipping my mind
0:33:24right now but I've already back then
0:33:26there's a kickstarter project for this
0:33:27watch
0:33:28let's have 0 what is called pebble
0:33:30pebble that's it right the pebble watch
0:33:32which uses like this it's not quite the
0:33:35ink but it's like II think so its low
0:33:37power and it can stay on all the time
0:33:39but it uses bluetooth so that it can
0:33:43communicate to smartphone and stuff like
0:33:45that again I don't know that i'm going
0:33:47to really love that pebble watch I think
0:33:49it's too big i kind of don't really even
0:33:51like digital watches i kinda like an
0:33:53analog watch but i did i've supported
0:33:56them because I do want to see them drive
0:33:58and I love the idea of a small start-up
0:34:00taking a shot at a big problem like that
0:34:01but I feel like they're on the right
0:34:03track in a way that the Nano is a watch
0:34:06never could be because it actually has
0:34:07the bluetooth and is communicating you
0:34:10know you're getting data i think these
0:34:12states if you're making devices and they
0:34:14don't have networking like they don't
0:34:16have connectivity built into them
0:34:17they're pretty pointless
0:34:20I just feel pretty strongly about that I
0:34:23I don't really like one of the biggest
0:34:26one of the things i have is the sony
0:34:28camera sony nex-5 and it doesn't have
0:34:31built-in Wi-Fi and I have to use like I
0:34:35Phi and all those other hacks to you
0:34:38know make it work and it just is like
0:34:39it's just not a seamless experience i
0:34:42wish they had and which is why i always
0:34:44end up using my iphone for taking
0:34:46pictures just because it's just so much
0:34:48more convenient you can just take
0:34:51pictures and boom share them upload them
0:34:53to whatever i think that's that's the
0:34:56key difference is sort of agree with
0:34:59what do you think of the the new ipods
0:35:01today so I love the the new I ipod touch
0:35:07they introduce my money my nephews and
0:35:11nieces are getting that instead of
0:35:13getting an iphone i was considering
0:35:16sending them an iphone but i think the
0:35:19ipod touches just just a good option and
0:35:22i think it could have a pretty serious
0:35:26his impact on the at home gaming
0:35:30business the consult
0:35:33I like it gets pretty ready it's very
0:35:35powerful it has airplane built into it
0:35:38it can have an impact like you know if
0:35:41they could do if Apple could sell the
0:35:45ipod TV for cheaper like four forty nine
0:35:48dollars right they could actually have a
0:35:50serious console competitor I literally
0:35:54like that the the other the ipod nano i
0:35:58don't know like I'm not I've never
0:36:01really cared for that product and this
0:36:03one too
0:36:04I'm not all that impressed by i think
0:36:06one of the things that's interesting is
0:36:08so one of the things I've seen already
0:36:10and you know with there wasn't really
0:36:13much of a surprise with the iphone five
0:36:15but now that we've seen its official
0:36:17here's what it really is and there's
0:36:18sort of the backlash against it the the
0:36:21negative take that I've seen is its
0:36:23there's nothing new here it's just the
0:36:25same thing it was but better and I say
0:36:29duh thats you know when you have like
0:36:31the most popular product in the history
0:36:33of the tech industry you know you
0:36:35probably don't want to change it that
0:36:36much but as much as the iphone i really
0:36:40do think you could argue and I don't I i
0:36:42don't mean that I mean this is a
0:36:43compliment not as a complaint that it's
0:36:45the exact same idea is the original
0:36:47iphone from five years ago just improved
0:36:50year over year over year one year at a
0:36:53time faster better screen thinner
0:36:56lighter you compare that to the ipod
0:37:00nano where it really when they showed
0:37:02the history of the device it's like they
0:37:04really are all over the place you know
0:37:06in form factor and dimensions and even
0:37:10in terms of like just what is it meant
0:37:12for like is shouldn't be able to play
0:37:15video and it didn't and then it did and
0:37:17then didn't and now it does again it's
0:37:20like that that's a pretty big feature
0:37:21that they just keep you know that
0:37:23they're they're using the same name but
0:37:25they're really inventing like all new
0:37:26products for this thing every year to
0:37:28right yeah you're right about that i was
0:37:32surprised by the use of color yellow
0:37:35it's like what's with the yellow man
0:37:37like I mean I'd like I
0:37:38don't want yellow device I'm sorry yeah
0:37:40I would never buy we have to say yellow
0:37:42would probably be the last one I would
0:37:44buy like you have to be really special
0:37:46person to buy yellow device i want to do
0:37:48they call it yellow i'm not even sure
0:37:50they call you or do they call it gold
0:37:51whatever they might call it some
0:37:53ridiculous name but it's still yellow
0:37:56yeah I you know so one thing which the
0:37:59observation i had of the event today
0:38:01especially from the ipod spectrum is
0:38:05that how much of the unification of
0:38:08design and manufacturing process and
0:38:10materials has happened across all apple
0:38:14products they vary anodised aluminium
0:38:16very simply a very the lines are very
0:38:20laser card ready straight everything has
0:38:23that uniformity I think that's something
0:38:26very unique this time I saw which is
0:38:29pretty interesting i think the only
0:38:31thing which actually looks out of place
0:38:33now at the ipad yeah maybe a little bit
0:38:36the ipad one was actually more closer to
0:38:40this design language than the new one
0:38:44yeah and one thing with the with the
0:38:46iphone and the ipod touch for the first
0:38:50five years up until today if you looked
0:38:52at them straight on when they did look a
0:38:54lot like the same thing you know it's
0:38:56the same exact sort of thing but when
0:38:59you turn around look at the back
0:39:00they looked totally different yeah
0:39:02although always from the beginning where
0:39:04the ipod touch always had this sort of
0:39:06classic ipod shiny metal back like the
0:39:12the fingerprint smudge material and the
0:39:16i phone always had is buried you know
0:39:20the original one was that bead blasted
0:39:22the lunar morever and then there were
0:39:23the two years where they had the black
0:39:24plastic and and now it was glass with
0:39:30the iphone 4 and 4s but now they seem to
0:39:32be like you said there's a very the
0:39:35colors are different but there's a very
0:39:37similar material aesthetic right you
0:39:42know the same exact aluminum so somebody
0:39:46I spoke to like not you know it's like
0:39:48not I I don't know enough to kind of
0:39:51write a blog post
0:39:52it's about it but apparently I'm told
0:39:54that Apple currently has some of the
0:39:57best materials engineers in the world
0:40:00working for it i would be surprised by
0:40:03that and that is why you can see this
0:40:06uniformity like so they've actually just
0:40:09as they spend a lot of money making
0:40:11their own chips they have spent a lot of
0:40:13time making their own like material
0:40:17decision and you can see it like i can
0:40:19and and the the the Retina Display
0:40:21MacBook Pro is actually like the
0:40:25epicenter of this design language of
0:40:28this product design language which is
0:40:29something very unique i haven't seen it
0:40:32in many other products except maybe I've
0:40:35seen it like when when you look at the
0:40:37high end cars they do that they are very
0:40:40similar materials to use
0:40:41across-the-board like companies once it
0:40:44started using carbon fiber it starts to
0:40:47become part of their whole manufacturing
0:40:49process so that's one thing i noticed in
0:40:52in this presentation today
0:40:54yeah did you catch the part in the the
0:40:56design video for the iphone 5 where they
0:40:59talked about the diamond cutter
0:41:01yeah that cuts the they called the Sham
0:41:03fur here that slight edge slight
0:41:07diagonal edge that takes the sharpness
0:41:09of the the sides and it when you look at
0:41:16that part of the phone it's it's really
0:41:18kind of stunning it it's just this tiny
0:41:21little edge and it is so impossibly
0:41:25shiny actually looks shinier than the
0:41:26glass you know it's it's amazing like
0:41:31they have done such interesting work on
0:41:34on manufacturing production materials i
0:41:37wish i could talk to those guys
0:41:39yeah they just never let you talk to the
0:41:42night there just aren't like that is in
0:41:45my opinion that is the real work
0:41:47Apple doing Nov we get all caught up in
0:41:50the features an hour faster processors
0:41:53but I get totally excited about all
0:41:56these like you know manufacturing
0:41:59nerdiness a little bit like that i think
0:42:03the ipad i'm sorry the IP
0:42:06hard nano is an interesting product I I
0:42:10just him not something i'm going to
0:42:13think about a lot
0:42:14no not mean I will say this though too
0:42:17though it now that it has a slightly
0:42:18bigger screen i know that the you know
0:42:20the last year's model had the the iOS
0:42:23style interface but now that has a
0:42:25bigger screen and it has a home button
0:42:27it really does feel like a tiny little
0:42:31iphone and it's not running iOS as far
0:42:35so far as anybody knows i think it's the
0:42:36same embedded OS is the old nanos but
0:42:39it's so clearly shares the same physics
0:42:43algorithms as iOS like when you're in
0:42:46the settings app and you get scroll down
0:42:48and you get to the bottom the bounce is
0:42:50like it's the iphone bounce and when you
0:42:52stretch at the top of a scrolling list
0:42:54it stretches the exact same way that
0:42:57list i mean it it could not feel more
0:42:59like iOS i mean that's that's the
0:43:02experience they have to offer like
0:43:04across-the-board otherwise like what's
0:43:07the point of having a design philosophy
0:43:09and design language when all your
0:43:11products are not unified around that do
0:43:14you think it would make sense in a year
0:43:15or two if they could to make a device
0:43:17like that the ipod nano but that did run
0:43:21iOS so they could open up apps for it
0:43:23yeah I think they should do that and in
0:43:27fact connectivity should be part of it
0:43:29like I just believe no apps
0:43:32let's say this is the lie this is I've
0:43:34been talking about this for a long time
0:43:36in order for a device to be successful
0:43:38it has to have two elements it has to
0:43:41have connectivity and it has to have
0:43:44usability usability comes from services
0:43:47in case of Apple those services are apps
0:43:50and connectivity is what makes those
0:43:54services alive and more services you
0:43:57have more you use your device
0:44:00the more you use it the more you wanted
0:44:02more likely to break it or by an upgrade
0:44:04so that's key think that's the the
0:44:07philosophy they need to have i'm pretty
0:44:09sure that's the philosophy they have we
0:44:11just don't know i don't think that you
0:44:13would ever want to type on a device like
0:44:15that like I think it would have to be
0:44:17like not
0:44:19the iphones version of iOS running
0:44:21smaller it would have to be like a new
0:44:23branch you know in a way that there are
0:44:25ipad apps and iphone apps they would
0:44:28have to be like nano apps grano for lack
0:44:30of a better what I don't think you don't
0:44:32need many apps you just had ipad sorry
0:44:35I've ipod nano with the networking with
0:44:37the Wi-Fi connection right with city
0:44:40right City play this song I mean yeah
0:44:42voice voice as your input instead of a
0:44:44keyboard I think games could be
0:44:46interesting on it but like information
0:44:49status information stuff like that
0:44:51I i do that i think the form factor is
0:44:53interesting but as it stands its you
0:44:55noticed I i do think this is one big i
0:44:59would say Apple as a little lagging as a
0:45:01company is that they don't think of
0:45:04services as engagement right like sound
0:45:09like you know how the facebook people
0:45:10send you these stupid notifications all
0:45:13the time so you keep using facebook even
0:45:16though you know you hate it they have
0:45:18worked really hard and making us
0:45:20dopamine addicts and Apple needs to kind
0:45:22of work on something similar to keep
0:45:25people using those devices all the time
0:45:27I just like that's my at least that's
0:45:30how I think about it and the I the new
0:45:34ipod touch it is so remarkably thin
0:45:37light
0:45:37I mean did you did you did I did play
0:45:40with it for like two minutes like that
0:45:41too many people I I never heard it was a
0:45:44lot less crowded around the ipod touch
0:45:45than the iphone so i spent more time
0:45:47with the ipod touch
0:45:49it's it's so impossibly thin
0:45:53yeah it really is and people were saying
0:45:55over and over again that they kind of
0:45:56couldn't believe that it was this is the
0:45:58action this is what really it's like
0:45:59it's almost like hard to believe
0:46:01hey it'sit's you can touch it you don't
0:46:03have to hide it behind a glass and and
0:46:08I'm a little so I'm a little surprised
0:46:10and I know that it leaked out before the
0:46:11event and that there were some whispers
0:46:13over the last week like 9to5 mac had it
0:46:15and they they always get it from these
0:46:17sk use that go into the apple retail
0:46:19system and that when these sk use for
0:46:23new ipods show up it's a really it's
0:46:25almost like a sure sign that the new
0:46:26ipods are coming very soon but the
0:46:29reason I found it hard to believe and I
0:46:31was a little skeptical all the way up
0:46:32until they actually
0:46:33announced it was that i still i found it
0:46:35unusual to announce the ipod touch with
0:46:38the new foreign screen and and radical
0:46:41new you know major new features at the
0:46:43same time as the iphone that it's based
0:46:45on I I didn't even think they were gonna
0:46:50be I apart touch update now I well I'd i
0:46:54wasn't sure i don't know but it and one
0:46:56reason why and it's not that it makes
0:46:58the I the new iphone 5 look bad but it's
0:47:03like the the ipod touch was always
0:47:05thinner than the iphone because it you
0:47:06know there's all sorts of antennas they
0:47:08don't need to include and I guess it
0:47:09probably needs the smaller battery
0:47:11because it doesn't have to power those
0:47:12antennas so I've always thought boy
0:47:16wouldn't be want to be able not even
0:47:18wouldn't but won't because I know Apple
0:47:20moves towards thinner and lighter want
0:47:23to be great when the iphone is that then
0:47:25in light and that's what the new iphone
0:47:275 is it is thin light as the old ipod
0:47:29touches and immediately they've already
0:47:32up the bar with these new ipod touches
0:47:35which our way thinner and in just call
0:47:39it I almost hesitate to say to light but
0:47:42but if there is such a thing as
0:47:43something that's too light it's it's
0:47:44these things they almost feel like they
0:47:46wouldn't fall at the full rate of
0:47:48gravity so I phone 5.5 really be pretty
0:47:5110 like it would be ten like this like
0:47:55the word the current iphone 5 right but
0:47:57it will have a lot of things which would
0:47:59be different and the number one thing
0:48:01which will be different will be the
0:48:03battery i can tell you they are going to
0:48:05spend next 12 months focusing on battery
0:48:09power they they are I know their apple
0:48:13people have been talking to a lot of the
0:48:14battery companies and technologies and
0:48:17they've been doing a lot of research and
0:48:19they're not alone a lot of companies are
0:48:21but that would be there many of focus
0:48:25and the lessons they learn from the ipod
0:48:27touch usage are going to help them make
0:48:30the ipod iphone battery in a act more
0:48:35smartly because it's a lot it's like
0:48:37software and battery design and they
0:48:39will need to figure that one are you
0:48:41know and the reason i bring that up is
0:48:43that two years ago apples biggest week
0:48:47miss was its radios like wireless radios
0:48:51night and then in two years and what
0:48:53they launched today people have
0:48:55completely glossed over like how
0:48:57difficult it is to support so many
0:49:01different standards in such a 10 device
0:49:04using a very smart networking video
0:49:08networking technology that that is
0:49:10happening last two years and I think
0:49:12their work systematically on it I think
0:49:14that's what I find impressive it is not
0:49:18something people glom onto but it's a
0:49:21very hard challenge and battery is the
0:49:23next hard challenge so yes in two years
0:49:27you will have an iphone which will be
0:49:29like as tender than I part touch and it
0:49:32will have the same battery power
0:49:34probably more than what we have today I
0:49:37i lied i do believe that their next big
0:49:40breakthrough is going to be on batteries
0:49:42I wouldn't be surprised it's got to be
0:49:43because it has to be
0:49:45I know it is it's the biggest thing
0:49:46inside the phone okay and so if they you
0:49:49know it's going to be the sticking point
0:49:51toward getting them smaller and lighter
0:49:54I mean that is one thing that when you
0:49:55put it in hand and you know it it's
0:50:00obviously you pulled in your hand it
0:50:03does feel taller than your I've then the
0:50:05old iphones and it definitely feels like
0:50:07the top of the screen is farther away
0:50:08but side to side because it is the same
0:50:12size as the iphone it still feels like
0:50:14the iphone form for us and to me it's a
0:50:16much more comfortable size just holding
0:50:18it just holding in one hand then the
0:50:21bigger android phones and like the the
0:50:23big windows phones like I really find
0:50:26those uncomfortable not uncomfortable
0:50:29but just not as comfortable to use it
0:50:32just seems like they beg to be used
0:50:33those bigger phones the way that android
0:50:36phones have gone to four-and-a-half
0:50:37inches or 5 inches even in some cases
0:50:38they beg to be used with two hands all
0:50:41the time not one hand so I i don't use
0:50:44too many android phones not because
0:50:46they're bad phone that just is the
0:50:49keyboards just turn i'm not very
0:50:52inviting
0:50:53that's like--that's my big things like
0:50:55yeah I have all those phone i like you
0:50:57know I like some of the work goo
0:50:59we'll just done with this nexus devices
0:51:01and they're pretty you know the
0:51:03development devices there faster
0:51:05powerful the the the OS is not not iOS
0:51:11but it's pretty good and a lot of people
0:51:14are writing applications for it but I
0:51:17just find little things are not there
0:51:20like the email client is not very good
0:51:22even though it's google built in our are
0:51:25the tactic the keyboards are not all
0:51:28that great but beyond that I think the
0:51:33key thing on this new the new size
0:51:37iphone 5 is actually going to be our
0:51:41ability to deal with excess information
0:51:45on the screen and I i think people
0:51:47always forget get more information you
0:51:51cram on the screen it kind of you know
0:51:53is a shock to the system which is why i
0:51:56think the bigger android take a little
0:51:59time getting used to it because they're
0:52:02just more stuff crammed onto the screen
0:52:04and I think the is I i'm looking forward
0:52:08to using my iphone 5 whenever it comes
0:52:12to market from me i'm still unconvinced
0:52:15whether it's AII still why wonder
0:52:19whether it's not just a look
0:52:22marketing-wise we kind of need to be at
0:52:24four inches because this is we know
0:52:27people don't buy on specs but if
0:52:30everybody else is making 4-inch phones
0:52:32we kind of need a 4-inch phone and that
0:52:34it's not really going to make that much
0:52:36of a difference people are not going to
0:52:38when they upgrade or not going to say
0:52:40wow I really appreciate the exercise
0:52:42here so if I was not writing about apple
0:52:46and iphone and devices i probably would
0:52:50not rush out and buy it just because
0:52:52it's called a 4-inch display right it's
0:52:55just not like a decision making right
0:52:56thing for me I like yeah okay whatever
0:52:59well anyway I guess that brings us to
0:53:01the iphone 4 absence we've been talking
0:53:03about it and that was the it's clearly
0:53:05the big announcement to that so before
0:53:08we go to the iphone though i would say
0:53:12thank God for upgrading the itunes uh oh
0:53:15my god that thing I've become such a pig
0:53:17I really did and you know what it kind
0:53:19of reminds me of a little and I i I'd
0:53:22heard I had not seen nobody has shown me
0:53:24I no no little birdies had filled me in
0:53:26that's to what the new itunes look like
0:53:28but i was told I've been told a couple
0:53:30people that yeah this is like a serious
0:53:32this isn't like a wink-wink nudge-nudge
0:53:35it's an update it's a real rethinking of
0:53:38what the itunes app for mac and windows
0:53:40should should look like and I I you know
0:53:44I haven't used it yet but I really from
0:53:47what I saw a boy really does seem
0:53:48appealing
0:53:50it's very start and i have to say from a
0:53:52UI perspective it doesn't really seem
0:53:54like anything I've seen before
0:53:55it seems like a new type of that like
0:53:59Apple has all these apps that have you
0:54:01know and a third party apps to but the
0:54:03the same layout as itunes old itunes
0:54:06sidebar on the left in a column that's
0:54:10narrow and then you click something in
0:54:12that sidebar on the left and it fills in
0:54:15the right with what that is and that
0:54:19same yet that's how the mail at some
0:54:21mail works that's how all sorts of other
0:54:23apps work and it really seems like
0:54:26that's the also the best measure of how
0:54:28complicated itunes got is because that
0:54:32source list got longer and longer and
0:54:36longer before you even got to the stuff
0:54:38that you make like playlists and stuff
0:54:40like that but just in terms of how many
0:54:42items are in there in a default
0:54:44installation of itunes it was this that
0:54:45the other thing it's all gone now it's
0:54:48just one big window so it looked a
0:54:51little bit like Rdio to me like I
0:54:53couldn't put in put my finger on it but
0:54:56so I treated out ask people just looks a
0:54:59little familiar and like a lot of people
0:55:01tweeted out saying it looks like our do
0:55:04and i went and checked and it does and I
0:55:07just feel like our God let me try this
0:55:10because i hate my current itunes like
0:55:14just completely utterly useless it just
0:55:17slowly it's slow and I can't act like
0:55:20and you know like I just think the idea
0:55:22of playlist as we know it needs to be
0:55:25the record completely well I but I'd you
0:55:29know hold your thought on that because
0:55:30at one thing I say I'd unless i missed
0:55:32it the hands-on area did not have
0:55:34anywhere you could play with the new I
0:55:35tuna now so that's and that does make me
0:55:38wonder about the timing of the
0:55:40announcement today is that why it seems
0:55:42unusual that she was a little weird that
0:55:44they announced the new itunes but it's
0:55:46still october yeah or late October even
0:55:49or did they say october i think sometime
0:55:51in October well it's you know it's well
0:55:52over a month away
0:55:53yeah and they didn't have it in the
0:55:57hands-on area i saw that there's a new
0:56:00sieved which was kmart oh so maybe they
0:56:03do that i didn't i have i've been
0:56:05offline all day i don't i don't know
0:56:07I've contracted like I would probably go
0:56:08home and try but it really does seem
0:56:10like they've in addition to just simply
0:56:13reducing visual clutter in the interface
0:56:16they've also really seem to have done so
0:56:18with a specific goal in mind which is to
0:56:21get you back to just using the app to
0:56:23play music and maybe secondarily watch
0:56:26movies right and not have it be this app
0:56:31that was a device manager for gadgets
0:56:35you know these gadgets that you tether
0:56:37to your computer and you do all this
0:56:39stuff to do that it sort of got away
0:56:41from that and its back to use this app
0:56:44to play music so one observation i
0:56:48thought it would be really cool if Apple
0:56:51did visual playlist making capability
0:56:55drag-and-drop because now we have such
0:56:57good touch on our own our pond laptops
0:57:01that you can actually swipe in touch and
0:57:03create like really create playlists vs
0:57:06creating like those manual add to the
0:57:09playlist kind of nonsense so i am really
0:57:12looking forward to playing hard with
0:57:13that whenever it comes out that's that's
0:57:17my that's my who I have that was on my
0:57:21wish list and I got it
0:57:23there's that I forget what they call the
0:57:25new feature though but I'd it's the one
0:57:28that's like add to your list now or or
0:57:30something like that played now it's like
0:57:32if you're in the middle of a playlist
0:57:34but you're going on next up next that's
0:57:36it that's it up next
0:57:37that to me is I've thought of that
0:57:40feature but never really thought it
0:57:43through enough to like actually like
0:57:45right about it or ask for it
0:57:47I just know i can remember many times
0:57:49being in that situation where I'm
0:57:50playing music I have a playlist that i
0:57:52don't want to stop playing but I'm just
0:57:55digging around my itunes and I say i'd
0:57:57like to hear this song right now or next
0:58:00at least but I don't want to stop the
0:58:02playlist and I don't want to add it to
0:58:04the you know like maybe it's a smart
0:58:06playlists and the smart playlists
0:58:07doesn't even have this it's not what I
0:58:10can't add it to the playlist
0:58:12maybe that's what people also meant for
0:58:16the pandora like service that happened
0:58:19was going to launch which is like the
0:58:21same feature a pen I would love to have
0:58:24pandora features on my own library right
0:58:28like when it's so hard to sum the genius
0:58:31hasn't really been genius for a long
0:58:32time and that's how I feel like they
0:58:35needed to improve that as well so maybe
0:58:38that that comes out in the ABS about the
0:58:40next version of itunes I'm key i'm
0:58:43curious what the I don't think they've
0:58:44shown it i'm looking at the website
0:58:45right now i'm curious what the the
0:58:47windows version will look like Adam
0:58:50camera
0:58:51yeah who cares i know a lot of people
0:58:52have been asking me the Reader's have
0:58:54been asking me of what do I think
0:58:56they're going to do about Windows RT
0:58:57since Windows RT doesn't run the desktop
0:59:00Windows apps and I think the answer is
0:59:02that forever windows RT device you don't
0:59:04get itunes you're not going to use it
0:59:06the whole reason they have it for
0:59:08windows is so that you can use a windows
0:59:11pc to manage your ipods and your iphone
0:59:14not through iCloud and I think that now
0:59:17they're getting to the point with iCloud
0:59:18where they don't really care you had a
0:59:20if you have a PC they would love you to
0:59:21buy an iphone but i don't think they
0:59:23care so much about you being able to
0:59:25tether it to your pc you go through
0:59:28iCloud I i would like they did say
0:59:32though it's coming out for for pc to
0:59:35yeah I you know I think the the thing
0:59:43with the pc itunes was that i always
0:59:47find actually work better than the mac
0:59:49one really yeah
0:59:51huh I just like it just just felt more
0:59:54robust and you know less I've never even
0:59:57tried I tried a few times in 10 years I
0:59:59don't think I've ever
0:59:59don't think I've ever
1:00:00right itunes on pc and it's like I have
1:00:01I have one pc which i kinda try out
1:00:05things on I also really thought that the
1:00:07demo of the mini player was really
1:00:09fascinating because it seemed to me like
1:00:11I could leave my itunes in that mini
1:00:12player state almost all the time and you
1:00:15just type that I like that did the live
1:00:17search i like the way it looks the
1:00:18search results they didn't say it and it
1:00:23is sort of a different visual treatment
1:00:24but it kind of reminds me of the ipad
1:00:27interface with the pop over for the
1:00:29results you know like you just got this
1:00:30little tiny thing you type in the field
1:00:32and then here's the results click on it
1:00:34and you're playing mm so I've missed
1:00:37that part i was busy taking pictures and
1:00:40uploading them so so the scuttlebutt
1:00:42though and itunes kind of plays into it
1:00:46the scuttlebutt is that it that Apple
1:00:49didn't really decide applies a lot of
1:00:51stuff to announce as it before today
1:00:53they had a lot of stuff they wanted to
1:00:55announce in the next month or two and
1:00:58that they've been maybe thinking about
1:01:00two events I mean clearly the big thing
1:01:03that everybody is expecting and it has
1:01:05not yet been announces this ipad mini
1:01:07thing
1:01:08ipad air whatever you want to call it
1:01:09and that they've more or less felt like
1:01:16they had a lot of options as the how to
1:01:18do it should they announced the iphone
1:01:20all by itself like they did last year
1:01:22should they obviously the way they did
1:01:24go announce the iphone with the ipods
1:01:27and have a music event with the iphone
1:01:29or should they have a music event next
1:01:32month with the ipods and this new
1:01:35miniature ipad and call that the music
1:01:38event and I feel like and from what I've
1:01:41heard a couple people have heard is that
1:01:42the decision on that didn't get made
1:01:44until relatively late
1:01:46I mean did not last minute obviously
1:01:48just from the polish and the precision
1:01:50of the of the event they made it but you
1:01:54know relatively speaking as much as you
1:01:57know whatever time it takes to put on a
1:01:59event of that level of Polish that's
1:02:03when they made the decision and I think
1:02:06it kind of fits
1:02:07with the fact that itunes the app is not
1:02:10ready yet so I thought maybe you know
1:02:12seems a little bit and the ipods aren't
1:02:14coming till next monday there you know
1:02:16the the this is not this late the Apple
1:02:19is changing clearly so things are going
1:02:22to be a little different i'm pretty sure
1:02:23you have better idea on what's going on
1:02:26and how this works then I do work what
1:02:30are your thoughts
1:02:31well let me let me do their the second
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1:03:05including for video real-time full
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1:03:17so you can say is this better is this
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1:04:37alright you're back so the iphone it
1:04:44starts with a with Schiller I guess he
1:04:47said a little bit but any more lessons
1:04:49here let me show it to you any gestures
1:04:51and this pedestal i guess they had it
1:04:53for lack of a better word Rises out of
1:04:56the floor and start spinning around I
1:05:00and like I was sitting next to Dan Morin
1:05:03from macworld and I just said you know
1:05:05where do you buy where they buy
1:05:07something like that because you can't
1:05:08just go to the store and buy the
1:05:10pedestal that rises out of the floor was
1:05:13like something out of like a James Bond
1:05:14movie you know like that's where his
1:05:17watch comes out of this crazy
1:05:20over-engineered pedestal that comes out
1:05:23of the floor and they've got these
1:05:25little micro spotlights just to show
1:05:27that just hit the phone that was pretty
1:05:31cool i thought so too i thought that it
1:05:33comes n and I think people got it too
1:05:35because there's a lot of people laughing
1:05:36like it it was it was very well done
1:05:39I mean they did it to the nines I mean
1:05:41and the way that it rotated was super
1:05:44smooth it was timed perfectly with the
1:05:49movie behind it like where when the
1:05:51iphone was exactly sideways to the
1:05:53audience the phone on the video behind
1:05:56it with sideways to the audience but it
1:06:00seems crazy because it only was up there
1:06:01for like a minute it was up for like a
1:06:03minute it spun around twice and then it
1:06:04went down so like somebody that Apple
1:06:07like had the job of like engineering
1:06:08this robot pedestal that for one minute
1:06:13in one event right that's the luxury of
1:06:15having couple hundred billion dollars
1:06:17lying about
1:06:18yeah I do think so and then to fast
1:06:21forward all the way to the end of the
1:06:22event I when the foo fighters came out
1:06:27I had this thought Tim Cook's up on
1:06:29stage and he's saying you know we love
1:06:31to have an act by just being a music the
1:06:33heart of the company in DNA the coming
1:06:34we always like to end with one of our
1:06:36favorite acts and we have one of those
1:06:37acts today and then they put a foo
1:06:39fighters album up so I knew it was the
1:06:41food fighters and everybody started
1:06:42getting excited but I thought well how
1:06:44are they going to come out and i will
1:06:46use what i thought i thought maybe it
1:06:47wouldn't be the full band that wouldn't
1:06:49be drums maybe just the lead singer
1:06:51David Grohl would come out with a guitar
1:06:52and one or two the other guys maybe with
1:06:55guitars that walk out onstage you know
1:06:57but it wouldn't be the full electric
1:06:59setup because there was clearly know
1:07:00where there where that could be and like
1:07:02years ago like I forget if it was a john
1:07:05mayer one of those things but it was in
1:07:06a Moscow knee event though which is a
1:07:09much bigger stage huge stage he came out
1:07:12like from the side like on a thing that
1:07:15rotated around from the back or maybe
1:07:18the African it was but but there was
1:07:20room for something like that and here
1:07:22all of a sudden the screen goes up and
1:07:24this platform comes out again so super
1:07:27smooth this moving platform that the
1:07:30band was on and I i asked at the the
1:07:34hands-on area and at it that somebody at
1:07:37apple said that
1:07:39yeah that was custom to like built that
1:07:42just for the thing
1:07:43well it's pretty impression that was
1:07:46pretty impressive i was like taking a
1:07:48back four minutes like wow idea the way
1:07:52you put those good is that that's those
1:07:54are the sort of little touches that you
1:07:56can do when you've got a hundred billion
1:07:57dollars in cash
1:07:59yeah so my mom I enjoyed myself was just
1:08:03like 44 for a few minutes it felt right
1:08:06damn these guys work really hard to make
1:08:08this happen yeah and I think they do
1:08:11work really hard and presentations it's
1:08:13not as there's a lot of work which goes
1:08:16into it
1:08:17my two cents i do too and I I've been
1:08:23thinking about this and i'm sticking
1:08:25about it in the context of amazon last
1:08:27week to that I think that there's a
1:08:29really strong correlation between a
1:08:33company that's able to put together a
1:08:35cohesive smart easy-to-understand
1:08:39presentation
1:08:40for a product and the fact that the
1:08:43product itself is actually thoughtful
1:08:45and cohesive and well-thought-out like
1:08:48there is you know and it's an inr night
1:08:50sometimes I worry i think well maybe
1:08:52that's just because i'm so close to
1:08:54apple an apple does both those things
1:08:56well does good products and does good
1:08:58things but I thought amazon's thing last
1:09:01week showed that it you know it's true
1:09:02for other companies to wear a really
1:09:05strong presentation from bezels and a
1:09:07really easy to understand message of why
1:09:12you would buy these candles and who
1:09:13therefore right and i think if you look
1:09:16around in the fashion world you can say
1:09:20like there's like if you go to a Tom
1:09:21Ford show and the way then stores are
1:09:24the products are not that I will never
1:09:26fit into one of his heart fits but but
1:09:30there is a cohesive thought process like
1:09:32you know it goes starts from the very
1:09:34top and goes right the way to the bottom
1:09:37and it is across product presentation
1:09:40experience like people don't quite give
1:09:44the importance to the experience part of
1:09:47apple or any company like Apple you know
1:09:50there is like you go to herman miller's
1:09:52you know products when you buy a like an
1:09:55Eames chair
1:09:57it is an experience you don't just buy a
1:10:00word you know you're buying a certain
1:10:02kind of an experienced it doesn't matter
1:10:04whether its cost twenty bucks or two
1:10:07hundred thousand dollars it is about
1:10:09creating that experience and that
1:10:11experiences you're in bed sensibility
1:10:13you need to have it inside you to
1:10:16actually be able to project it to rest
1:10:19of the world and I think that's what
1:10:20Amazon short last night last week and I
1:10:24you know there's even like a rhymin a
1:10:26reason to the people who get trotted out
1:10:28now Amazon did it with one man it was
1:10:30just Jeff basis and he didn't call
1:10:31anybody else and that's one way to do it
1:10:33and I think in the past apple has had
1:10:35two events like that with steve jobs now
1:10:37they're not only they're ever going to
1:10:38have an event like that again I think
1:10:40now it's a team player team player type
1:10:43thing but it's it's almost like
1:10:45parentheticals or layers of a hierarchy
1:10:48we're at the top level there's the root
1:10:50level and that's Tim Cook and then he
1:10:52says
1:10:53ok now we're going to talk about new
1:10:54iphone 5 here's Phil Schiller and so
1:10:58Phil then is like one layer down in the
1:11:01hierarchy and his thing is the iphone
1:11:03and then in the middle of his thing to
1:11:06talk just about the software then it
1:11:08goes to scott forstall and forestall
1:11:11leaves Phil comes back out to close his
1:11:14parentheses and then fill leaves and
1:11:17comes back out and you're back at the
1:11:18root level and then it starts all over
1:11:20again with the ipods and itunes with
1:11:22Eddy Cue and jaws react and with Jeff
1:11:26Robyn coming out to demo the new itunes
1:11:28but guys come out for specific reason
1:11:30and when they leave the guy who
1:11:32introduced them comes back out until you
1:11:34get back to Tim Cook at the end and it's
1:11:36all over
1:11:37compare that to microsoft and at the
1:11:39windows 8 again to borrow your technical
1:11:42term shit show a couple months ago where
1:11:45it's like there was no logic to it but
1:11:48yet it was it just seemed it was almost
1:11:50like the internal politics of the
1:11:51company laid just exposed where here's
1:11:55the people who need to come out because
1:11:56they want to come out but there didn't
1:11:58seem to be any logic to it there's one
1:12:00guy showing the one tablet and here's
1:12:02another guy who comes out to show a
1:12:03keyboard and then here's this other guy
1:12:05who comes out to show a different type
1:12:07of keyboard and then the tablet didn't
1:12:11work you know and now here we are
1:12:14months later and it's not just that
1:12:17their presentation wasn't good now we're
1:12:19at a point now with you know with
1:12:21windows 8 and windows phone 8 where is
1:12:25it going to ship on time are they going
1:12:27to have these things ready for the
1:12:28christmas season and you know it seems
1:12:30like it's a question it in a confusion
1:12:34is not just in your mind it's everywhere
1:12:37right but i always look at those things
1:12:39i always think it's me and it's just
1:12:41like when I was a kid it goes back to
1:12:42when I was a kid if I ever read a book
1:12:44that was like above my grade level and I
1:12:48didn't get it I just thought well i'm
1:12:49just not smart enough
1:12:51I'm not a good enough reader yet I this
1:12:53is beyond me and I just always blame
1:12:55myself and or like if I stayed up late
1:12:58and I got to watch a TV show with my
1:13:00parents that was on late and was like an
1:13:01adult show and I just didn't get it
1:13:03I just didn't understand what the heck
1:13:04is going on just always thought it was
1:13:06me and I still
1:13:07feel that way like I watched that
1:13:08microsoft event and i got like half way
1:13:11through before i started blaming them
1:13:12like halfway through I was like you know
1:13:14I'm just so unfamiliar with Microsoft
1:13:16I'm just so used to apple I don't get
1:13:18this and it just doesn't make any sense
1:13:19to me and I got halfway there that you
1:13:20know what this is just this is just a
1:13:22mess my I had a great editor when I that
1:13:26force.com David sure work he taught me
1:13:30the most important lesson of my life he
1:13:32said you know you're going to write a
1:13:34bar technology going to write about
1:13:36companies are going to write about money
1:13:38but you always have to remember
1:13:40everything company's products they're
1:13:44all about people companies are people
1:13:47you're not right in the garden
1:13:48institution you're writing about people
1:13:51who just don't know it you PA attention
1:13:54to the people and their own internal
1:13:56politics and their own internal
1:13:58confusion that's the company right there
1:14:01for you and that's exactly what i
1:14:03intuitively you are getting on to that
1:14:05tina glomming onto that thing when you
1:14:07look at the the nokia people write like
1:14:10five years ago they didn't have that
1:14:13level of confusion
1:14:14except they had a certain type of a CEO
1:14:17who was so metrics driven whose
1:14:20background was law and the guy who was
1:14:23continually pulling the you know was the
1:14:25puppet master was finance guy so they
1:14:28were only going to do things which made
1:14:30sense to them and that sprinkle the
1:14:32things that made sense in a spreadsheet
1:14:33right and that's exactly what it is it's
1:14:36like company that people kill people
1:14:39make things companies don't make things
1:14:41like how is that like so difficult for
1:14:44people to understand the other thing
1:14:46about today's presentation which I've
1:14:48seen it every single time between
1:14:51various product groups in a filler
1:14:53forestall and all these people come and
1:14:55go there is that little video from
1:14:58Johnny I've and Bob Mansfield tells you
1:15:02though that the guys were making it
1:15:04happen while these guys are making it
1:15:06happen so there is there is like a
1:15:08connective tissue that is designed
1:15:10manufacturing and the internal hardware
1:15:14technology I think that's really
1:15:16important for the company and I almost
1:15:18feel like like you could feel the pride
1:15:20that they have in it like like everyone
1:15:24for all they get caught up in some of
1:15:25these details like the emphasis on the
1:15:27Sapphire lens on the thing and it's like
1:15:30all anybody really cares about is does
1:15:33the camera really take good pictures but
1:15:35they're so you know and it looked
1:15:36awesome is my favorite part of that one
1:15:38of my favorite parts of that video of
1:15:40how they're making it I like that part
1:15:41with the laser cutter and I like that
1:15:42part where they take the Sapphire cut it
1:15:44up into a bunch of circles and then they
1:15:47have that like little suction cup thing
1:15:49coming and picking them off and moving
1:15:50them down so don't like those too
1:15:52I like my favorite like just watching
1:15:56them like the stuff they do it's just
1:15:58amazing i'm like i'm always amazed at
1:16:00the engineering which goes into the I
1:16:03I'll like I was so obsessed with the
1:16:05Retina Display MacBook Pro not because
1:16:09it's a great laptop I just feels right
1:16:11look at that engineering like the very
1:16:13idea that you're going to engineer the
1:16:15whole damn thing so that it looks a
1:16:18certain way and it works a certain way
1:16:20and it like nobody does that like you
1:16:23know that's that's the problem i think
1:16:25did you catch the part in the video
1:16:27where they said that like all right
1:16:29here's one iphone 5 frame comes down the
1:16:33pipe take a snapshot of it and analyze
1:16:36exactly the dimensions that it got cut
1:16:39and you know that this one piece of
1:16:41aluminum is cut and then you go over and
1:16:43there's like here's the camera and they
1:16:45have like 37 cameras that they've imaged
1:16:48and they pick the one that is the most
1:16:50ideal fit for this particular iphone
1:16:53frame I mean that's crazy i'm pretty
1:16:56sure they're all the theme I it almost
1:16:59defies belief
1:17:01you know but that you know why not
1:17:02though if it's going to do it why not i
1:17:03guess there is some very like they said
1:17:05they're measuring these things down two
1:17:07micron and so if there's like a micron
1:17:09or two difference in this one and that
1:17:12one and there's a micro to difference in
1:17:15this iphone 5 frame and this iphone 5
1:17:18frame
1:17:19why not pick the one that's the big down
1:17:22to the micron better fit right but it is
1:17:25obsessive I mean it really is and it
1:17:27shows the rich shows and the result is
1:17:29nothing wrong with that i think the the
1:17:31lot of people don't know this the
1:17:33sapphire
1:17:34glasses what is on the color on these on
1:17:37these high-end watches right and that's
1:17:40I think I was just like when I was
1:17:42watching that is like wow they really
1:17:44were paying attention like the scratches
1:17:47on on the lenses are a problem and they
1:17:49picked the right solution I'd and I do
1:17:51think I think the comparison to like
1:17:53just to sort of bring the show full
1:17:55circle but to go back to the high-end
1:17:57watches I do kind of feel like that's
1:17:59the level of craftsmanship that they're
1:18:02bringing to this and we haven't really
1:18:04you and I haven't which we should
1:18:05probably bring the shoulder him but we
1:18:07haven't really talked about the iphone 5
1:18:08itself however you should talk about it
1:18:10I I mean I want to know what you think
1:18:13like literally I late i think like
1:18:15everybody else I want to know what you
1:18:16think you know III don't know I i guess
1:18:19my first impression is just that it's
1:18:21almost startlingly lighter-weight I mean
1:18:26it really you know looking at the
1:18:28numbers in grams just doesn't seem to do
1:18:30justice to when you put it in your hand
1:18:32to sort of bouncing up and down had had
1:18:34different fields
1:18:36other than that you know it's just nicer
1:18:41newer faster iphone and android and i
1:18:43don't mean that to say that I'm
1:18:44disappointed it's you know it's like
1:18:46what last year you know this is what
1:18:47they do you know I I loved in internal
1:18:51the internal work which is gone into it
1:18:53i love the radio engineering they've
1:18:56done which is pretty amazing kudos to
1:18:58them the new chip is six is pretty again
1:19:01the kind of stuff nobody really cares of
1:19:03art yeah you know what they're going to
1:19:05care about is when everything is twice
1:19:06as fast yeah and I was talking to anand
1:19:10from a non-tech and you know he's like I
1:19:12always whenever I see him at these
1:19:13events I always check with him because
1:19:14he knows these components let's try it
1:19:17out but inside out and he said yeah
1:19:18that's you know the the description of
1:19:20the chips they're using for the a sexist
1:19:22yeah that should be twice as fast as the
1:19:244s which is huge
1:19:26pretty big deal like such a tiny pack
1:19:28I've mentioned this before and it it it
1:19:31really you know it because I do a lot of
1:19:33web surfing sir i read a lot of websites
1:19:34on the phone it's a one of the main
1:19:36things i do i would buy an iphone if if
1:19:38it was the only a pinhead with safari I
1:19:40would be happy i would miss all the
1:19:42other stuff but I could get by
1:19:43I and it's like it's easy to forget it
1:19:47as we often waiting for the network if
1:19:49you have spotty connection or whatever
1:19:51but it's easy to forget just how much of
1:19:53the time it takes when you're loading
1:19:55web page is the phone rendering the HTML
1:19:58like it's actually because our computers
1:20:01have gotten so fast at it that they
1:20:02don't take much time to render a page
1:20:05where is the phone still does like when
1:20:07you load the new york times com
1:20:09it takes time for the phone to just
1:20:11render it let alone the network so 2x
1:20:14improvement in speed is is huge i think
1:20:17i want to know what what to do next like
1:20:19what kind of engineering internal
1:20:22engineering they do next I'm still very
1:20:25obsessed about that i think you know
1:20:27let's like before we go I think we
1:20:30should we should really take a minute
1:20:33and applaud the radio engineering which
1:20:36is gone into it like that just multiple
1:20:39bands across multiple networks more
1:20:43Wi-Fi
1:20:44yeah i just think that is yeoman's work
1:20:47and it's smaller yeah i think though
1:20:50that the people will get no credit no
1:20:53they're never on stage
1:20:55nobody talks about them but those those
1:20:58people who worked wonders
1:21:00you know the networking like networking
1:21:03is the the blood and nerves of any
1:21:08connected device and I think that is so
1:21:10important
1:21:11having that like I was just blown away
1:21:13by the the amount of stuff they've
1:21:16crammed into that little device
1:21:18yeah and I also wondered that now it
1:21:20supports bluetooth 4.0 which is
1:21:23everybody I I don't know much about but
1:21:25everybody tells me everything I've seen
1:21:27about it is that it's really going to be
1:21:29a big deal because it's low so low power
1:21:32and now you just leave it on you can
1:21:33just leave it on instead of worrying
1:21:35about turning it on turn it off you
1:21:37leave it on and then other bluetooth 4.1
1:21:40things can just push stuff to your phone
1:21:42or whatever device has it because it's
1:21:44always on and then you always have it
1:21:46and you're not using this sort of it and
1:21:49it's just so low power that you have to
1:21:51worry about leaving it right but they
1:21:52didn't have any demo they have bluetooth
1:21:544.0 but they didn't have anything to do
1:21:57with it so that's what makes me they
1:21:58wouldn't have put it in if they don't
1:22:00have you
1:22:01mrs. in mind I think music is number one
1:22:04in my opinion I think he can have you
1:22:07know job own dark job jambox right i
1:22:11don't like I listen to it all the time
1:22:13like when I'm in the bathroom like turn
1:22:15on my you know pipe my music through
1:22:19bluetooth and it's ok but it runs down
1:22:21the phone really fast and they just live
1:22:24a waterphone so but i think it is that
1:22:28there is also you can do a lot of you
1:22:30know bluetooth bluetooth you know
1:22:33connectivity like you can do five
1:22:37transfers which is important like
1:22:38there's a lot of applications which are
1:22:40going to come up it might actually be
1:22:42you know bluetooth might actually
1:22:45average moment under the Sun right now
1:22:47huh
1:22:48it's a technology which is always
1:22:50deliver less than it should have
1:22:53the other thing I would point out just
1:22:57as one big like ya in person it really
1:23:00really stands out is the display and
1:23:03that it it to me instantly looks better
1:23:07than the iphone 4 4 s display and a
1:23:09couple of regards first the integrating
1:23:13the touch sensors into the same layer as
1:23:17the display absolutely noticeably puts
1:23:21the pixels closer to the surface and
1:23:24that was the thing I really focused on
1:23:26two years ago in the iphone 4 came out
1:23:28was how much closer to the surface the
1:23:30pixels were then on the original iphone
1:23:33in the three in the 3g s 3g and 3gs I
1:23:37feel like this is that big of its is big
1:23:39again a leap towards painting the pixels
1:23:42on the surface like it it's as to me is
1:23:45as big a step forward as the retina
1:23:47display the original one was to getting
1:23:49the pixels on the surface this one is
1:23:52again I i SAT there at the the table in
1:23:55the demo area and like called the phone
1:23:57sideways and I'm like.he it it's pretty
1:24:00thin it's really thin and now I look at
1:24:02my own personal iphone 4s right here and
1:24:05I see all this parallax between the the
1:24:07glass and the pixels underneath so let
1:24:10me ask you a question what's your take
1:24:11on the connector I
1:24:14think that they could the new connector
1:24:16is long overdue
1:24:18I can't believe that they lasted the old
1:24:19one lasted as long as it did I think
1:24:21it's ugly and I think it was a ton appel
1:24:23like design and I think that it was a
1:24:25bunch of compromises to that made sense
1:24:29in 2003 but it's just it was just ugly I
1:24:32mean it has sharp edges it was all
1:24:34exposed it it makes the the hole in the
1:24:38phone is way too big it's always filled
1:24:40with dust and it's like real gross in
1:24:42there it just looks weird
1:24:44yeah I just always thought it was a
1:24:45weird-looking adapter so I think that
1:24:48it's just been long overdue to be
1:24:51replaced i mean compared to the original
1:24:52like the original ipod shipped in 2001
1:24:55with firewire because it was Mac only
1:24:58and all Max had fire fire was a really
1:25:00nice port it was it had like a shape
1:25:05that you couldn't put it in wrong and
1:25:06you couldn't guess wrong and it went in
1:25:09and made like a nice it was a nice
1:25:11feeling that was Dick he wouldn't you
1:25:13know none of the modern ipods and
1:25:14iphones could ever use a firewire
1:25:16connected two or three times too thick
1:25:17but it just was a knife to me that's an
1:25:21eye apple-like port firewire and USB is
1:25:25just a little weird looking it's not as
1:25:27nice it's not bad for the pc industry
1:25:29it's actually a pretty good-looking port
1:25:31but I thought even just a USB plug is
1:25:35better-looking aesthetically then the I
1:25:38than that 30-pin connector so I'm really
1:25:41just surprised it took them this long
1:25:42and the new one the Lightning port to me
1:25:45is the epitomized epitomizes what I
1:25:48expect from an apple custom-designed
1:25:50port meaning you can put it in upside
1:25:53down there is no upside down you just
1:25:55put it in and there's nothing sharp the
1:25:57corners are rounded off and it just
1:26:01feels nice when it goes in it doesn't
1:26:02feel like brittle like it's all the
1:26:05other thing about 30 the old 30-pin was
1:26:06always like metal-on-metal when you're
1:26:08putting it in never liked it so is this
1:26:10like is it a pre-approved still like the
1:26:13standard connector for other devices to
1:26:16i know i don't think so anymore than the
1:26:1830-pin I think it's every bit as prize
1:26:20areas that the 30-pin connector they're
1:26:23like something like europe european
1:26:25commission wanted them to conform to
1:26:28yeah I actually don't know how they're
1:26:29getting around that I think that the in
1:26:31Europe there's some kind of law that you
1:26:33have to use like a standard the
1:26:36connector which more or less it means
1:26:38you have to use the USB micro USB or
1:26:41mini USB and i have no idea how they're
1:26:43getting around that maybe by shipping
1:26:44and free adapter i think maybe that's
1:26:46the loophole is that as long as you have
1:26:47an adapter your you your you comply with
1:26:51the law
1:26:52I don't know I think I'm a little bummed
1:26:56out about like all my accessories are
1:26:58going to be pretty useless now you have
1:27:00a lot of accessories see I don't have a
1:27:02lot of accessories so a lot of stuff
1:27:04it's just like really I mean God like
1:27:07you know so like that would prevent me
1:27:09from buying a new phone
1:27:10it's just like oh I like to change this
1:27:13and that like oh my god I don't want to
1:27:15do that so you're not gonna buy it I'm
1:27:17not gonna buy like you know like i don't
1:27:20know i do think and I really do believe
1:27:23it i don't think it's BS spend just to
1:27:27get you to buy adapters and get on board
1:27:29that i really do think that they
1:27:31couldn't make that it was limiting out
1:27:33then they could make the devices and
1:27:35maybe they could have made this new
1:27:39iphone 5 with the old dock connector but
1:27:42i don't think there's any way that they
1:27:43could have made the new ipods any of
1:27:46them
1:27:46the nano or the touch with the documents
1:27:50just there to thin the Newton the GNU
1:27:52touch new ipod touches so then there's
1:27:54no way that they could have made it with
1:27:56the old adapter i think they could have
1:27:59easily gone the route of micro USB and
1:28:01it would have been okay when you don't
1:28:04really have to do a lot of things that
1:28:05we like to real people by non apple
1:28:09accessories if it has micro USB
1:28:12probably not well that is a good
1:28:14question what they would they lose
1:28:16something if they had gone with micro
1:28:18USB I think this one might be stronger i
1:28:21think one of the problems with micro USB
1:28:22is it hard to make a doc and I've heard
1:28:25from other people who have had fun
1:28:26because I speculate and it was actually
1:28:28on that old episode of the talk show
1:28:29where I said talking about ranting about
1:28:32how ugly the 30-pin adapter that adapter
1:28:35ism you know maybe they should go with
1:28:37something like micro USB and somebody
1:28:38said that you can have like a phone that
1:28:39has that
1:28:40port and you have a dock for it gets
1:28:42bent very easily
1:28:44ok you know I'll give you that yes I
1:28:47don't know but I can't vouch for that
1:28:49because i don't have a dr USB well but
1:28:52that was it that was like my one quibble
1:28:54for now but i think it was overdue and I
1:28:56feel like the longer they waited maybe I
1:28:58still think i would have been better if
1:28:59they could have moved sooner because
1:29:01then there'd be fewer the longer they
1:29:03waited the more peripherals they were
1:29:05out there more cars there were with the
1:29:07car kit you don't need this adapter and
1:29:13I don't know I wonder how many of those
1:29:14adapters people will need because the
1:29:16other thing you might need maybe you
1:29:18could just get by with the cable because
1:29:19all you know the cable that comes with
1:29:22the phone has regular USB on one side
1:29:25and the Newport on the other so for all
1:29:27of your power chargers and stuff like
1:29:29that
1:29:30as long as you're plugging in USB you
1:29:32don't need an adapter right you know i
1:29:34have one observation and the iphone from
1:29:37a business perspective I think the from
1:29:413gs to refer we went from 2g to 3g it
1:29:47was an obvious upgrade from 3gs 24 it
1:29:51was an obvious upgrade for s25 it's not
1:29:57really that clear and obvious upgrade i
1:29:59think apple may have some work cut out
1:30:01for them
1:30:02ah well I I've long thought I really
1:30:05think that they designed with the
1:30:06two-year contract in mind and I feel
1:30:08like they're not really shooting to have
1:30:10a phone i do i'm an idiot I I mean
1:30:13totally i'm going to buy a new one every
1:30:15year I bought whenever you're so far but
1:30:16I'm not over near and i'm not even close
1:30:19to being a normal iphone consumer I
1:30:21think for normal ones they are very very
1:30:23keenly looking at the two-year contract
1:30:28cycle and getting people to you know the
1:30:31I don't think they expect people with an
1:30:34iphone 4s to upgrade just like I don't
1:30:37think they've ever expected people with
1:30:38last year's phone to get the new 1i
1:30:40really down right well i think that
1:30:43would be still I do think that would be
1:30:45something to watch for like over the
1:30:47next couple of months the most
1:30:49interesting news in my opinion of the
1:30:51entire day
1:30:52the free iPhone 4 mm it looks like for
1:30:56us right feels like for us all your
1:30:59friends have a you know you will never
1:31:01feel like right like lesser person
1:31:04because you have an iphone4 right in
1:31:06terms of the iphone as a status is what
1:31:09who
1:31:09it basically it's the worst news
1:31:12possible for nokia windows 8 ecosystem
1:31:16and the part of the blackberry ecosystem
1:31:19not i'm not so sure how it impacts the
1:31:22Android but the two weakest players
1:31:25should be really worried about the free
1:31:27iPhone 4
1:31:28yeah and i have i still wonder i wonder
1:31:30how many of those they sell and I know
1:31:31that that the new the best-selling model
1:31:34is the highest one and the best-selling
1:31:35model for the next 20 years
1:31:36assuredly is going to be the iphone 5
1:31:38even though it's more expensive but i do
1:31:41think that those free phones are I think
1:31:45they're definitely important and i still
1:31:47think a lot of people it's a lot of
1:31:48times people maybe even go into the
1:31:50store thinking that's what they're going
1:31:51to get you know I'm going to get that
1:31:52free iPhone 4 and then they get talked
1:31:54into a ninety nine dollar upgrade to the
1:31:564s look at all these you know nvm knows
1:31:59we have out there you never spent a
1:32:01bunch of them that is prepared you know
1:32:03come in a contract I mean iphone 4 on
1:32:06prepaid contract for two years well any
1:32:08other big thing with the iphone for
1:32:11taking over as the free one is that now
1:32:16they've got it at verizon and sprint
1:32:17because the 3gs was only gsm right so in
1:32:22the u.s. it was only an AT&T now they've
1:32:24got one and all three of the major
1:32:26carriers and I think that's and that's a
1:32:28huge factory so now you can go into a
1:32:30verizon store and get a free iphone that
1:32:32I think that is the the probably the
1:32:35required earthquake that was unleashed
1:32:39in the market right now be fun to see
1:32:41what that does and i also think that it
1:32:44does it tightens up i mean in the 3gs
1:32:46served Apple very well I mean it's you
1:32:49know it's the first iphone that they did
1:32:52the thing where they keep it around year
1:32:53after year after year who knows how many
1:32:56magazines of them they had but it really
1:32:59was long in the tooth to never retina
1:33:00display and it didn't look like an
1:33:02iPhone like I feel like this sort of
1:33:04this form factor this rectangles and
1:33:08sort of straight edges look sort of has
1:33:11become the iphone brand and now all
1:33:14iphones that you can buy today have that
1:33:16same visual brand take it doesn't need a
1:33:19logo on the front there's no apple logo
1:33:21on the front doesn't say iphone on the
1:33:22front because the phone itself is the
1:33:25representation of the brand right yeah
1:33:28actually be very fun to see how that
1:33:30does you know there's a lot of second
1:33:32gear carriers who would make a lot of
1:33:35money on that thing just regency like
1:33:38law all these regional carriers they
1:33:40will sell a ton of those i'm pretty
1:33:44excited to see the outcome of that move
1:33:46so the other the other change to and you
1:33:49were praising their antenna design you
1:33:50know across the board but now they've
1:33:52gotten away from the external antenna
1:33:54design where now the exit did the
1:33:56outside is still metal but it's a it's
1:33:59all just unibody it's all just there for
1:34:01the frame which means there's no longer
1:34:05any kind of need for a bumper or a case
1:34:09for that and ten you know the whole
1:34:10antennagate attenuation issue so Apple
1:34:14isn't selling bumpers anymore
1:34:16the bumpers are maybe there's still
1:34:17something for the older ones but there's
1:34:19no bumpers for this phone
1:34:21no that's what I have no idea what
1:34:24they're selling for this one I'm going
1:34:26to be breaking up at like midnight on
1:34:28friday and put in my order in like
1:34:32everybody else so i have no clue tell
1:34:35them you know the other thing which is
1:34:39interesting about this event was was I
1:34:45just still think that the the the
1:34:48end-to-end unification of the production
1:34:52and the design language and
1:34:55manufacturing processes is going to
1:34:57drive down the costs are doing business
1:35:00for this company
1:35:01I think that's the mean night I think
1:35:03it's the key i think is the key part of
1:35:05their insane compared to everybody else
1:35:07profit margins is the way that they they
1:35:11they get these sort of spend a ton of
1:35:15money to make the first one
1:35:18but then make so many of them that it
1:35:20gets cheap right eye and another thing
1:35:22one of the way I keep thinking of other
1:35:24things for my notes here but another
1:35:25thing this is the first time this year
1:35:28that the ipod touch the new ipod touch
1:35:31has the exact same display as the new
1:35:34phone so like that the 4th generation
1:35:37ipod touch had a Retina display and had
1:35:40the exact same size and pixel density as
1:35:43the iphone four for us but it wasn't the
1:35:45same display anybody's ever looked at an
1:35:47ipod touch and iphone 4 4 s side-by-side
1:35:50knows it the colors are a little bit
1:35:51more washed-out just isn't quite as nice
1:35:53that I i double-checked with the pr at
1:35:57the hands-on area what jobs react set on
1:35:59stage was exactly true is the exact same
1:36:01display right and it's surely more
1:36:05expensive and I think that's why the
1:36:06starting prices on those new ipod
1:36:08touches are higher that they don't have
1:36:10one of those at 199 I but there's got to
1:36:13be a huge efficiency there where they're
1:36:16only making 14 inch display and no
1:36:20matter how many you know millions of
1:36:22each device they sell its one display
1:36:24right and they just keep cranking them
1:36:26out and they have two chips a5 and a6 s6
1:36:29at the top right and lower end is all 85
1:36:33like the using up all whatever is right
1:36:35now and like next year
1:36:37everything will be a six right that's
1:36:39pretty it's like very exactly what Intel
1:36:42used to do right like a charge a lot of
1:36:44money for the the pentium trees and
1:36:46pentium fours and the pentium celeron
1:36:49was selling cheaply and but then two
1:36:52years later you use that same technology
1:36:53and that was the high-end try to do
1:36:56something else now you're making it as
1:36:58the low end but you can make it it's
1:36:59almost like you can make it with your
1:37:01eyes closed at they got more start
1:37:02working for that home
1:37:05thank you for being here John honored to
1:37:07be on your podcast it's great show i
1:37:09listen to it every we can to love mylife
1:37:13big i was i I wish I could do this every
1:37:16week and have my guest here in person i
1:37:17feel like this was much more personable
1:37:19after open to help it
1:37:20hope it sounds like that when you listen
1:37:22to the show it's way better than
1:37:24doing it over skype absolutely and see
1:37:27you in San Francisco relatively soon
1:37:30yeah I think so yeah I didn't get up
1:37:33alright thanks