The Talk Show

16: Big in Indonesia, with Om Malik

 

  we were at the Foo Fighters concert

  today that was fun i didn't know who

  fighters were you really didn't I did I

  i would just like who are these people

  I'm so used to you know some of the

  Steve Jobs people like norah jones and

  John Myatt was like who's van like I

  didn't know that was just gonna tell you

  how old I am

  hmm now that was a big one for me and

  i've i've come to a bunch of these were

  those guys and I like john meyer john

  mayer how do you pronounce it mayor he's

  John Mayer the CEO of Yahoo is marissa

  meyer right even though they spell it

  the same yeah I I appreciate him i do

  think he's like amazingly gifted

  guitarist like just amazing but I don't

  really love his music foo fighters is

  actually one of my favorite band so i

  was really kind of like blown away so

  they just really want to make you happy

  yeah now you know what I think it was to

  make my wife jealous because this was

  like the first time she's not really

  into all this stuff like maybe she wants

  a new iphone but she doesn't really care

  she's not really all that excited about

  apple and now today's the first time

  where she's like I think she was pretty

  jealous like i was there and she wasn't

  well I you know a lot of people enjoyed

  it

  no I was just reading that's all

  so I'm here today joined by ohm Alec

  what's your title what is your title

  I'm just the founder of key go no title

  no title

  you're just don't ya oh and out you know

  one of things I want to talk to you

  about is you have now you it is your

  name your name is own it's just spelled

  om but that's your Twitter handle ya biz

  aren't you get a lot of garbage just

  because it's only two characters and all

  you have no idea i am big in Indonesia

  it's just like I have no idea what it

  means in the language they use their but

  it's like a very common phrase and like

  my my @ replies are pretty useless at

  this point i right because I forget who

  I know who has there's one guy I know

  who has one of the rare one character

  twitter names kevin chang yeah because

  he's got @k right right right and his

  his replies feed is it it makes your

  head brain almost blow up because it's

  just the most random gibberish it looks

  like somebody

  their cat was standing on a keyboard I

  should send you some of the screenshots

  i'll have to look for it

  yeah so own last week before we get to

  the apple stuff that we're at the apple

  event were recording live or not live

  really but together in the same room

  which is unusual for the talk show

  usually I do this over skype we're here

  together in the beautiful mule radio

  network studio here in San Francisco

  pretty awesome it is it's actually a

  very Swank setup but before we get to

  today's stuff I want to talk about last

  week now last week the three things that

  I thought I could think of there was a

  motorola had an announcement and to me

  that's sort of like in hindsight so like

  I who cares really i mean is just any of

  those phones memorable i don't think so

  i don't even know why some why they

  bother are times i think they should

  focus on one or two things instead of

  trying to do too many things all these

  company just do so much like four

  without any idea why they're doing it

  what is their market watch their

  approach it just as frustrating to see

  really smart people make bad decisions

  next up speaking of bad decisions

  nokia mm same day and that stuff broke

  last week while i had John Smoltz on the

  air we kinda are known as the amazon

  stuff that broken while we're on the air

  but anyway nokia announced their stuff

  two new phones and really it first

  everybody had a thing like well what's

  the shipping date and what's the price

  and then as like the days went on a kind

  of became clear that they don't even

  know i think the biggest sign for a

  company in distress and a product which

  is not going to work is when they don't

  let you touch it right like if you have

  a real product which is going to ship

  people can buy you let people check it

  out people use it they want to let

  people do it which tells me it is not

  happening anytime soon

  and guess what in announcing this

  whatever little sales of windows phones

  they were going to have they've killed

  right it really just seems bizarre

  like as bad as it would be if you were

  nokia and your phone isn't ready yet

  here on sep tember 12 2012 your phone is

  not ready at whether it's the software

  the hardware everybody's not quite ready

  and you have to sit here and watch apple

  unveiled the new iphone 5 and start

  selling it two days from now and

  shipping at nine days from now and watch

  all these sales rack up and you've got

  to sit there and wait until your thing

  is ready

  I'd still would be better than what they

  did which is they made an announcement

  which did get a lot of attention but I i

  don't see if they're not going on sale

  until november i don't see how that it

  just seems like a disaster you called it

  i think you call it a shitshow yeah

  pretty much

  that's exactly what it did i do think

  that Nokia as a company whose expertise

  I've covered Nokia's and maybe 96 and

  like very faithfully I've always enjoyed

  their products love their phones

  I used to be the only reporter out there

  talking about Nicki Evans the the razor

  was the shit right and I always felt as

  a company they knew how to make great

  products they knew they had a great

  logistics in a team then you have to put

  products together get them out to market

  in time built to scale

  I don't know what happened ever since

  the new CEO came Stephen Elop the

  company's lost the ability to do just

  that

  forget breathing the new software I can

  understand having crisis of confidence

  and your operating system in your

  product a unit roadmap but how can you

  not be able to ship the only thing you

  do you only make phone then you can get

  them out on time I mean somebody should

  be fired and it should start at the CEO

  and then the boat like I just think the

  whole board has to go because they're

  letting this screen and nonsense go on

  with an iconic brand of our time I love

  nokia and to see you die the way it is

  dying

  it just is unreal the last time I saw

  brand like this dye digital em remember

  them

  yeah what a great laptops they used to

  take nobody bought them but it's the

  same thing with me and my opinion and

  then they got caught faking up the

  photos and videos from the device now

  and all kind of it is not excusable but

  it makes sense it's because the software

  wasn't ready

  you know so they had to make these

  promotional videos before the software

  but the whole thing is that they've

  rushed this announcement to the degree

  that they somehow convince themselves

  that it was okay to shoot a demo video

  showing the image stabilization of the

  video not using the actual phone itself

  you know because it's it's it's like

  that one bad decision to will come hell

  or high water we're going to announce

  that the first week of September whether

  it's ready or not leads to all of these

  other problems as a direct result like

  once you start with that that rotten

  decision now you've got phones that you

  don't let the press handle at the event

  you-you-you fake the camera stills and

  videos you've got a ship date that's two

  months out at maybe if they're lucky

  so the way I think about John I think

  it's they're working from position of

  weakness right they're always playing

  catch-up for him so they never really

  will catch up

  I think that's the problem they have

  done everything possible to try and

  catch up with apple and android and they

  haven't been able to and that's just as

  a problem right like instead of trying

  to like they're they have a lot of great

  people at nokia I still talk to many of

  the employees there's a lot of smart

  engineers and they're smart software

  people smart you I people i love many of

  the people i know that unfortunately the

  company's unable to leapfrog like its

  own you know short come i think it just

  is now we hit a point of just like it

  doesn't know how to go forward I think

  you just is stuck and like you said it's

  really it just comes down to simple

  execution that they they no longer seem

  able to ship a phone on time

  and and say we will about samsung

  samsung has come from a position where

  when the iphone ship five years ago was

  not one of the leading phone makers

  maybe by numbers but they weren't really

  a known for smartphones certainly yeah i

  think that the like somebody showed on

  Twitter the other day that the picture

  Steve Jobs showed of here's what today

  this is five years ago 2007 here's what

  today's leading smartphones look like

  and they all look the same and it was

  the Motorola was at the q i think i'm in

  the queue or the blackjack but was a

  motorola a palm a blackberry and a nokia

  those were the four and think about

  what's happening to all for those

  companies in the last five years palms

  out of business

  they're gone I rim is circling the

  toilet

  motorola got sold to google I mean and

  really saw its you know leadership it in

  the handset numbers really diminish I

  mean they're really know where I mean

  they're not even the leading android

  handset maker I don't think it's even

  close and then nokia is the last one and

  boy it really seems like you know the

  only reason that they're not as in bad

  position as the other three is that they

  were so far ahead they had so much

  farther to fall so i think the the the

  game of you know smartphones is that a

  scale right like Apple s scale and

  Samsung as scale because they have scale

  they can introduce interesting complex

  technologies into their devices make

  them interesting and sell to the people

  and still make money whereas smaller

  companies are always working on

  razor-thin margins which which is really

  hard for them because they're always all

  these little guys are in position of

  weakness right like Samsung at scale

  because their own so much after the

  supply chain they they make the chips

  that you know the the screens that flash

  memory the whole nine yards right so

  they can bring scale there an apple as

  Bart the future supplies or so they have

  skills whereas all the other guys they

  don't have scale

  if they don't have a scale they don't

  have margin if you don't have margins

  you're not gonna be in the business I

  mean it just is there you know they're

  all on the long road to nowhere

  that's that's the bottom line right now

  and I think Nokia was the one company

  that really we should maybe even should

  still today being a position to have

  managed that sort of scale because

  they've shipped i think literally in

  their history billions of funds i think

  they've shipped over a billion phones

  I mean of some sort of you know some

  kind of mobile phones but maybe they're

  not smart phones but they know how to

  ship it scale people always part of them

  as a phone company they're actually a

  logistics company said they had the best

  logistics amongst all mobile phone

  makers that's why the event but they got

  addicted to making those cheap feature

  phones so much right that they forgot

  where the money comes from

  they just looked at the wrong numbers

  this is the classic spreadsheet

  jockeying which happens to companies i I

  just feel bad like there's just so many

  great people on the upside all these

  great engineers are leaving nokia and

  starting companies and thinking

  innovative things so that might actually

  help our their home country a lot more

  in the future right like maybe they're

  worth more

  just as the talent broken at ya doing

  new things I think finland has some of

  the best engineers so you could see some

  interesting innovation coming out of

  there i just heard from somebody who's

  making some kind of an electric racing

  car and they're from being a friendly

  and they're going to come see me in a

  couple of weeks pretty fun to see what

  they're doing

  I think it and you know one of the

  things with its fun about getting

  together for an event like this when I

  fly in to town I get to see a bunch of

  people i don't see on a regular basis

  face-to-face is you know we just started

  geeking out talking you know phones

  phone stuff for you know whatever's on

  our minds and i'll tell you what i mean

  everybody has talked to today I mean

  it's almost unanimous they'll say

  everybody feels bad about Nokia's future

  and feels that they've really botched

  the this year's new Lumias these that

  they do know that the timing is just off

  they botched it but everybody it's

  almost unanimous agrees that they're the

  only company that is competing with

  apple in terms of quality of fit and

  finish for the devices that

  before you even turn it on and talk

  about the software just the phone is off

  it in your hand it's arguably be you

  know as good as any phone in the market

  always has to be right every i still

  have all my nokia phones

  I don't want to throw each one of them

  away like I love they did the port this

  still work like nothing has gone wrong

  yeah you don't have one of them you gave

  me you sent me 70 and several years ago

  I never sent it back to you

  that's okay you can have very consented

  to the cellphone museum or something and

  then the other big announcement last

  week was amazon now there's a company

  who I think I really think that they

  have their act together and you wrote

  something nice on

  I like the pc wrote on your your own dot

  co website which is amazingly short URL

  yeah it's kind of awesome but you said

  it was pretty short but you more or less

  just said that you think Jeff Jeff Bezos

  is the the heir-apparent to steve jobs

  in the industry

  it was a little uncomfortable thing to

  write right you know I was like a virgin

  you know having being an Apple watch her

  for a long time I felt a little queasy

  writing that because you know there is

  one steve jobs but i think there is only

  one chef measles there's very few people

  like him who are willing to be wrong in

  public I steve was willing to take

  chances and that's what made him steal

  like you know yes he was a perfectionist

  and all those things and Jeff is willing

  to take chances on things which may look

  completely outrageous like you know you

  know seven years ago

  amazon web services from amazon cloud

  services to make much sense to a lot of

  people but it made sense to him and his

  team and look how they're changing the

  economics of startups and same thing is

  with kindle when the kindle came out the

  idea of like who wants to read the

  e-book readers were like so maligned at

  that time right and the cab trying and

  trying to the garden right and i think

  this is what I like about them is that

  they believe in something in the long

  term

  they actually try i wish they made more

  money like Apple but hey that's another

  story for another day

  yeah they've obviously got some kind of

  they've got a plan in that regard I

  don't know what it I don't see it but

  they've you know they're clear

  I guess the way I put it is that they're

  not making that much in profit but they

  don't seem to be trying to make much in

  profit it's not like they're trying and

  falling short it seems like they're kind

  of shooting for this growth and revenue

  growth and kind of just get enough

  profit to keep it in the black all right

  that seems to be their goal and that's

  what they're hitting it seems like a

  weird strategy to me but it does it

  doesn't seem like they're failing right

  you know i like what you don't like

  which was like way which is actually

  pretty insightful that that Jeff Bezos

  is special mostly because he's not

  trying to reach steve jobs but I think

  like a lot of people forget that being

  original is much harder than being a

  copy guy right like you're never gonna

  be the next Bob Dylan if you're trying

  to make your voice sound like Bob Dylan

  like you've got to make your voice sound

  as unique as bob dylan's you know this

  it's the only way and so it's a weird

  way like the only way to be like steve

  jobs is to not be like steve jobs but to

  have his sort of aspects of his

  personality like that you see these

  things that nobody else sees and you

  don't care if everybody thinks them

  they're wrong if you think they're right

  you're just going to pursue it

  dogged Lee until you get it done and I

  totally see that with with basis i also

  like agree with what you say where he's

  not afraid to be wrong and if he is he's

  gonna fix it or try to fix it at least

  and not just go into denial and pretend

  he's not wrong so I thought for example

  with the kindle fires last week watching

  after having watched the announcement

  event I almost didn't say was wrong but

  I kind of think he did it seem like

  maybe he took the criticism to heart

  that the last year's kindle fire was

  really rather poorly reviewed as it just

  as a gadget in terms of the interface

  and and how laggy the screen is

  and so I feel like he really emphasize

  that a couple times in the any event

  last week where he said last year we

  tried to be the best tablet at a certain

  price this year we're trying to be the

  best tablet at any price

  you know I never really you know they

  put the work in and put in a really nice

  IPS display with a really nice at least

  retina dish quality resolution he said

  you know they know you they said the

  event that the likeness is not there but

  I saw it you know seems like the reviews

  are little mix from the people who had

  hands-on but at least they're trying

  right i mean I i played with it for

  about 20 hours i had it for three days

  the new one the kindle fire that sent

  you one but another i wrote a review as

  well I'm actually a pretty balanced view

  in my in my opinion had I never used an

  ipad and had an ipad not existed it

  would actually be okay device to buy for

  me i'm not talking about other people i

  I am so I I you I use iPad as my primary

  computer so imma just a little bit

  biased in that sense however there's a

  lot of challenges the silk browser isn't

  up to snuff there is a lag it mean and

  it's perceptible but like the email

  client is like pretty shoddy however if

  you are

  amazon digital content buyer like I am

  man that thing is pretty good like you

  know the books are quick to you know

  access amazon cloud player is pretty

  awesome the amazon prime is with videos

  is great like I'll all those things are

  great it's an easy to hold in your hand

  you know it the battery life is pretty

  decent the Wi-Fi is pretty decent

  however it i just feel that for all

  those purposes $200 is just too much i

  think they should be at giving it away

  to people who have amazon prime for free

  right

  I wonder if I wonder how strong and

  where they must have thought about that

  or at least at least offered it at a

  profound discount too and I know that he

  said explicitly during the event and

  even in

  you afterwards basis that they reject

  that razors and blade business model

  where you lose money on a selling the

  thing up front and then make it up by

  selling you know the blades and serrated

  in the tech industry that's the printing

  model right you sell the printer at a

  ridiculously low cost and then you make

  all of your money by selling

  ridiculously overpriced in container

  I mean HP even sells paper i'm out i

  wonder how much paper h peace sells but

  by selling the stuff that you put in the

  printer and he says that they reject

  that so that they price things to the I

  I get the feeling like what he's saying

  is that in terms of like when you buy a

  kindle fire from amazon they make about

  as much money on it as they do when they

  sell you anything on amazon a little bit

  little bit of profit right well I

  thought you know it would make sense

  that if you buy a lot of books like I do

  by a lot of books from them and it would

  make sense for them to make me more

  addicted to buying books on kindle fire

  by creating an even more addictive

  buying experience and I think if they

  kill their business model around that

  this thing could actually be pretty ok

  for them in my opinion I do like what

  they've done so far though I you know I

  wouldn't dismiss it

  I have a lot of respect for that company

  they haven't copied Apple they haven't

  just followed the android heard they've

  done their own think and I think that is

  that has to be larger you have to

  applaud people who are trying to do

  something different and on top of that

  they're actually putting a product out

  in the market which can actually buy and

  not not like talk about it that's it

  it's so funny that we have to praise

  them for the hell yea me I it so it's so

  frustrating as that for the longest time

  I've always wondered like why do you

  call your event a launch event when the

  product is not in the market like just

  say we are announcing this product

  that's it end of story is just it's like

  it's my pet peeve units been and it's

  not since today like almost in 15 years

  I've always wondered like okay maybe my

  understanding of English language is

  very literal but that doesn't make any

  sense to me right and it almost comes

  back to the literal meaning of the verb

  launch right where if if there's like a

  ship and you're going to have that

  ceremony where you break the champagne

  bottle against it and like people want

  to see the boat going down water nothing

  you know if it's shrinking it's okay or

  like a launch event for like NASA you

  know it's like people want the rocket

  ship to go up in the air that you don't

  want to see just well you know be ready

  in a couple of yeah i will let you know

  thanks for coming now yeah alright now

  alright let me away you know one more

  thing on amazon is is the other thing

  that struck me and as the week is gone

  on it really seems and today's apple

  event sort of clarified it even further

  with the second half of the event today

  is just how us-centric amazon's

  approaches at least for now

  like they really only sell the candles

  in the u.s. especially the kindle fire

  and the reason why and at this baffled

  me last year I was definitely lost I

  just thought maybe they just didn't have

  their act together but now I see that

  it's it's it's not because the they

  don't want to sell the kindle or kindle

  fire to anybody they only want to sell

  the kindle fire to someone who is likely

  to buy a lot of music and books and TV

  shows and so if you live in a country

  where they don't have movies and TV

  shows they don't want to stay won't even

  say the device because they're not going

  to make money i do think this set of

  Kindo readers across the world yeah the

  reader i guess they do and I guess

  that's because the the right to books

  are so much less entered tangled with

  stupid bullshit and laws as movies and

  music music and movies are our way more

  region control i mean just think about

  the way DVD's work with the stupid the

  the region coding so you can even play

  the same DVD in one country is another

  the one thing you know i will upload

  amazon for that they were not a gadget

  company 34 years ago maybe five years

  ago now there are full-on gadget company

  and kind of pretty telling how much they

  have some other cool stuff you know what

  they're working on down and who

  patina yeah and they also a couple of

  years ago we're not really a digital

  content company either i mean they

  really started as I mean I I'm soul i

  still think of them as starting as a

  bookstore that all they sold was books

  but just brought a little bit they

  started as an online retailer warehouses

  full of physical goods and a website

  where you could find them by them easily

  and review them and then you know two

  days later is knock on your door and

  there's the thing but i'm i'm curious

  how hard they're working on expanding

  the movies and TV shows and stuff like

  that to more countries like Apple has I

  i would think that they must but maybe

  that's just a much harder problem that

  i'm thinking i think it's a pretty

  complex problem and they are there are

  they are in UK now so and they are in

  Europe they're making headway there

  they're competing with netflix in the

  inn in Europe but it's not that easy i

  mean we like to think it's very easy but

  the right so now it's a mess and you

  know i would i would give them full

  marks for trying and you know in a year

  the this is the great thing about Amazon

  the Amazon of today is going to be very

  different you know from the Amazon off a

  year ago and next year it will be an

  entirely different thing I think that's

  one of the things which i like about

  that companies to lick the ability to

  constantly change and totally see that

  when i take a break right here and I'm

  gonna die I'm going to tell you about

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  are you reading that our trip now I'm

  not right now i can get in ok I'm just

  joking

  no agent maybe they should call amazon

  that may be but i'm i'm buying buying

  clothes from there I am I haven't had

  died i'm not wearing the shirt though

  they may close for like slightly larger

  gentlemen I i don't know i bet that they

  have a wide range of side outside you

  know I'm just worried about my size

  oh I'm you look great well my shirt's I

  don't fit into those slim card church

  like you do huh

  now better have something yeah but you'd

  like it you're very stylish man i'll

  definitely check them up

  yeah you're a watch guy to I am I my

  love watches

  yeah you always have an interesting

  watch yeah i like i like you a little

  life you need to have a little analog

  you know we had to digital in our lives

  yeah I where I were an analog watch as

  well I like our traditional stuff I like

  people to make things with hands and you

  know the craftsmanship is it something

  we need to celebrate in our society we

  just start like so mechanized and so

  mass-produced that we don't appreciate

  the little things people do their hand I

  i totally agree with that I feel like

  it's like everything like i always feel

  like it's at the extremes that

  everything is most interesting at the

  biggest or the smallest you know the

  newest stuff the oldest stuff that's

  where stuff

  is most interesting and I feel like

  that's a good point I I kind of feel

  like the stuff like the iphone where

  there's like 20 million of them on a

  ship airplane coming out of China that's

  interesting but like a watch that was

  put together by hand

  you know by a guy just putting all these

  putting this whole thing together piece

  by piece that's fascinating to III go

  look for all vintage watches I like I

  spend a lot of time looking for that

  that's one like my one like I gave up

  smoking drinking so i gotta do something

  and I have some kind of everybody needs

  advice like yeah so

  antique watches what I look for ya so

  let's let's get into today's apple event

  and while we're talking about watches

  let's do it in in sort of the opposite

  order Apple did where I the one day I

  came away thinking and I don't I can't

  ever recall an apple event that was

  point like this where it really was to

  events it was two very distinct events

  separated way like a half time where the

  first event was iphone 5 with Phil

  Schiller and Scott Forstall and then

  that was it and actually almost felt

  like it was over missouri mo I thought

  maybe it was over I really did when Tim

  Cook came back out and then he says now

  we're going to talk about ipods and

  music and jaws comes out and Eddy Cue

  come out and it was like a second event

  so let's do that one first let's do the

  ipod and itunes in the music stuff first

  because one of the casualties of today's

  announcement the new ipods is that whole

  market of using an ipod nano as a

  wristwatch because they've gotten rid of

  that that that sort of watch sighs nano

  I don't know that that was a very big

  market I think it was a big market they

  wouldn't have gotten rid of it but it

  it's one thing like a hawk couple people

  cooks filing out of the the hands-on

  area like everybody sort of had a wait a

  minute isn't this this means all those

  wristwatch things are dead are I would

  say there's a premium on them now

  mmm think in those terms that's the

  thing with watches the older they get

  the raider they become more expensive

  they get so maybe you should run to the

  idea

  store and get a couple of those nanos

  did you did you ever try wearing an Anna

  was watching that it's too digital from

  right like I'm not like i have enough

  digital watches around me that I don't

  need another one on my wrist

  i bought the one on Kickstarter I think

  it was the tick-tock na and i bought it

  knowing that I wasn't gonna like it

  i bought it because i wanted i thought

  it was a great idea and i just love the

  idea of a couple of guys making her own

  hardware and you know I just like I just

  love the night sometimes I back

  Kickstarter projects that i don't really

  want myself but I just want them to

  succeed that's why did and I I tried it

  and it's you know it failed for the

  exact reasons that I thought it would is

  I can't stand having a watch where the

  time isn't always displayed you have to

  hit a button to wake it up it's like

  that defeats the whole point if I was

  willing to do that i would just take my

  phone out of my pocket and hit a button

  which is what everybody who doesn't wear

  a watch does to find out what time is

  right I i do the same thing and

  Kickstarter I just support a lot of

  projects in a most like sometimes I look

  for electronic music project gadgets

  whatever it's just I kind of feel it's

  the same thing i have about our

  traditional stuff that is very few

  people who are very creative in this

  world we have to support them and you

  know I had that watch them do the trick

  for me i dunno people bought them like

  in by the Lord's and and i love the tik

  tok guys they're pretty creative punch

  card Wilson is the name I think he's

  just such a great designer like that

  product he did was just awesome

  yeah I don't know I think maybe maybe it

  can come back after if you you know few

  years they can bring it back that the

  ipod nano or something

  I know there's a lot of talk about the

  variable in a wrist computing and like I

  just wonder if like we might see you

  come back and I partner i wonder i don't

  know i see i think that was the other

  problem the other fundamental problem

  with that whole idea of wearing a nano

  as a wristwatch was that the nano

  because it wasn't designed for that

  didn't have any kind of wireless

  connectivity you know like I feel like

  the whole idea

  it falls short if it doesn't have any

  actual a digital information on all the

  head was time really and you know then

  songs that you had already loaded on it

  whereas announced its slipping my mind

  right now but I've already back then

  there's a kickstarter project for this

  watch

  let's have 0 what is called pebble

  pebble that's it right the pebble watch

  which uses like this it's not quite the

  ink but it's like II think so its low

  power and it can stay on all the time

  but it uses bluetooth so that it can

  communicate to smartphone and stuff like

  that again I don't know that i'm going

  to really love that pebble watch I think

  it's too big i kind of don't really even

  like digital watches i kinda like an

  analog watch but i did i've supported

  them because I do want to see them drive

  and I love the idea of a small start-up

  taking a shot at a big problem like that

  but I feel like they're on the right

  track in a way that the Nano is a watch

  never could be because it actually has

  the bluetooth and is communicating you

  know you're getting data i think these

  states if you're making devices and they

  don't have networking like they don't

  have connectivity built into them

  they're pretty pointless

  I just feel pretty strongly about that I

  I don't really like one of the biggest

  one of the things i have is the sony

  camera sony nex-5 and it doesn't have

  built-in Wi-Fi and I have to use like I

  Phi and all those other hacks to you

  know make it work and it just is like

  it's just not a seamless experience i

  wish they had and which is why i always

  end up using my iphone for taking

  pictures just because it's just so much

  more convenient you can just take

  pictures and boom share them upload them

  to whatever i think that's that's the

  key difference is sort of agree with

  what do you think of the the new ipods

  today so I love the the new I ipod touch

  they introduce my money my nephews and

  nieces are getting that instead of

  getting an iphone i was considering

  sending them an iphone but i think the

  ipod touches just just a good option and

  i think it could have a pretty serious

  his impact on the at home gaming

  business the consult

  I like it gets pretty ready it's very

  powerful it has airplane built into it

  it can have an impact like you know if

  they could do if Apple could sell the

  ipod TV for cheaper like four forty nine

  dollars right they could actually have a

  serious console competitor I literally

  like that the the other the ipod nano i

  don't know like I'm not I've never

  really cared for that product and this

  one too

  I'm not all that impressed by i think

  one of the things that's interesting is

  so one of the things I've seen already

  and you know with there wasn't really

  much of a surprise with the iphone five

  but now that we've seen its official

  here's what it really is and there's

  sort of the backlash against it the the

  negative take that I've seen is its

  there's nothing new here it's just the

  same thing it was but better and I say

  duh thats you know when you have like

  the most popular product in the history

  of the tech industry you know you

  probably don't want to change it that

  much but as much as the iphone i really

  do think you could argue and I don't I i

  don't mean that I mean this is a

  compliment not as a complaint that it's

  the exact same idea is the original

  iphone from five years ago just improved

  year over year over year one year at a

  time faster better screen thinner

  lighter you compare that to the ipod

  nano where it really when they showed

  the history of the device it's like they

  really are all over the place you know

  in form factor and dimensions and even

  in terms of like just what is it meant

  for like is shouldn't be able to play

  video and it didn't and then it did and

  then didn't and now it does again it's

  like that that's a pretty big feature

  that they just keep you know that

  they're they're using the same name but

  they're really inventing like all new

  products for this thing every year to

  right yeah you're right about that i was

  surprised by the use of color yellow

  it's like what's with the yellow man

  like I mean I'd like I

  don't want yellow device I'm sorry yeah

  I would never buy we have to say yellow

  would probably be the last one I would

  buy like you have to be really special

  person to buy yellow device i want to do

  they call it yellow i'm not even sure

  they call you or do they call it gold

  whatever they might call it some

  ridiculous name but it's still yellow

  yeah I you know so one thing which the

  observation i had of the event today

  especially from the ipod spectrum is

  that how much of the unification of

  design and manufacturing process and

  materials has happened across all apple

  products they vary anodised aluminium

  very simply a very the lines are very

  laser card ready straight everything has

  that uniformity I think that's something

  very unique this time I saw which is

  pretty interesting i think the only

  thing which actually looks out of place

  now at the ipad yeah maybe a little bit

  the ipad one was actually more closer to

  this design language than the new one

  yeah and one thing with the with the

  iphone and the ipod touch for the first

  five years up until today if you looked

  at them straight on when they did look a

  lot like the same thing you know it's

  the same exact sort of thing but when

  you turn around look at the back

  they looked totally different yeah

  although always from the beginning where

  the ipod touch always had this sort of

  classic ipod shiny metal back like the

  the fingerprint smudge material and the

  i phone always had is buried you know

  the original one was that bead blasted

  the lunar morever and then there were

  the two years where they had the black

  plastic and and now it was glass with

  the iphone 4 and 4s but now they seem to

  be like you said there's a very the

  colors are different but there's a very

  similar material aesthetic right you

  know the same exact aluminum so somebody

  I spoke to like not you know it's like

  not I I don't know enough to kind of

  write a blog post

  it's about it but apparently I'm told

  that Apple currently has some of the

  best materials engineers in the world

  working for it i would be surprised by

  that and that is why you can see this

  uniformity like so they've actually just

  as they spend a lot of money making

  their own chips they have spent a lot of

  time making their own like material

  decision and you can see it like i can

  and and the the the Retina Display

  MacBook Pro is actually like the

  epicenter of this design language of

  this product design language which is

  something very unique i haven't seen it

  in many other products except maybe I've

  seen it like when when you look at the

  high end cars they do that they are very

  similar materials to use

  across-the-board like companies once it

  started using carbon fiber it starts to

  become part of their whole manufacturing

  process so that's one thing i noticed in

  in this presentation today

  yeah did you catch the part in the the

  design video for the iphone 5 where they

  talked about the diamond cutter

  yeah that cuts the they called the Sham

  fur here that slight edge slight

  diagonal edge that takes the sharpness

  of the the sides and it when you look at

  that part of the phone it's it's really

  kind of stunning it it's just this tiny

  little edge and it is so impossibly

  shiny actually looks shinier than the

  glass you know it's it's amazing like

  they have done such interesting work on

  on manufacturing production materials i

  wish i could talk to those guys

  yeah they just never let you talk to the

  night there just aren't like that is in

  my opinion that is the real work

  Apple doing Nov we get all caught up in

  the features an hour faster processors

  but I get totally excited about all

  these like you know manufacturing

  nerdiness a little bit like that i think

  the ipad i'm sorry the IP

  hard nano is an interesting product I I

  just him not something i'm going to

  think about a lot

  no not mean I will say this though too

  though it now that it has a slightly

  bigger screen i know that the you know

  the last year's model had the the iOS

  style interface but now that has a

  bigger screen and it has a home button

  it really does feel like a tiny little

  iphone and it's not running iOS as far

  so far as anybody knows i think it's the

  same embedded OS is the old nanos but

  it's so clearly shares the same physics

  algorithms as iOS like when you're in

  the settings app and you get scroll down

  and you get to the bottom the bounce is

  like it's the iphone bounce and when you

  stretch at the top of a scrolling list

  it stretches the exact same way that

  list i mean it it could not feel more

  like iOS i mean that's that's the

  experience they have to offer like

  across-the-board otherwise like what's

  the point of having a design philosophy

  and design language when all your

  products are not unified around that do

  you think it would make sense in a year

  or two if they could to make a device

  like that the ipod nano but that did run

  iOS so they could open up apps for it

  yeah I think they should do that and in

  fact connectivity should be part of it

  like I just believe no apps

  let's say this is the lie this is I've

  been talking about this for a long time

  in order for a device to be successful

  it has to have two elements it has to

  have connectivity and it has to have

  usability usability comes from services

  in case of Apple those services are apps

  and connectivity is what makes those

  services alive and more services you

  have more you use your device

  the more you use it the more you wanted

  more likely to break it or by an upgrade

  so that's key think that's the the

  philosophy they need to have i'm pretty

  sure that's the philosophy they have we

  just don't know i don't think that you

  would ever want to type on a device like

  that like I think it would have to be

  like not

  the iphones version of iOS running

  smaller it would have to be like a new

  branch you know in a way that there are

  ipad apps and iphone apps they would

  have to be like nano apps grano for lack

  of a better what I don't think you don't

  need many apps you just had ipad sorry

  I've ipod nano with the networking with

  the Wi-Fi connection right with city

  right City play this song I mean yeah

  voice voice as your input instead of a

  keyboard I think games could be

  interesting on it but like information

  status information stuff like that

  I i do that i think the form factor is

  interesting but as it stands its you

  noticed I i do think this is one big i

  would say Apple as a little lagging as a

  company is that they don't think of

  services as engagement right like sound

  like you know how the facebook people

  send you these stupid notifications all

  the time so you keep using facebook even

  though you know you hate it they have

  worked really hard and making us

  dopamine addicts and Apple needs to kind

  of work on something similar to keep

  people using those devices all the time

  I just like that's my at least that's

  how I think about it and the I the new

  ipod touch it is so remarkably thin

  light

  I mean did you did you did I did play

  with it for like two minutes like that

  too many people I I never heard it was a

  lot less crowded around the ipod touch

  than the iphone so i spent more time

  with the ipod touch

  it's it's so impossibly thin

  yeah it really is and people were saying

  over and over again that they kind of

  couldn't believe that it was this is the

  action this is what really it's like

  it's almost like hard to believe

  hey it'sit's you can touch it you don't

  have to hide it behind a glass and and

  I'm a little so I'm a little surprised

  and I know that it leaked out before the

  event and that there were some whispers

  over the last week like 9to5 mac had it

  and they they always get it from these

  sk use that go into the apple retail

  system and that when these sk use for

  new ipods show up it's a really it's

  almost like a sure sign that the new

  ipods are coming very soon but the

  reason I found it hard to believe and I

  was a little skeptical all the way up

  until they actually

  announced it was that i still i found it

  unusual to announce the ipod touch with

  the new foreign screen and and radical

  new you know major new features at the

  same time as the iphone that it's based

  on I I didn't even think they were gonna

  be I apart touch update now I well I'd i

  wasn't sure i don't know but it and one

  reason why and it's not that it makes

  the I the new iphone 5 look bad but it's

  like the the ipod touch was always

  thinner than the iphone because it you

  know there's all sorts of antennas they

  don't need to include and I guess it

  probably needs the smaller battery

  because it doesn't have to power those

  antennas so I've always thought boy

  wouldn't be want to be able not even

  wouldn't but won't because I know Apple

  moves towards thinner and lighter want

  to be great when the iphone is that then

  in light and that's what the new iphone

  5 is it is thin light as the old ipod

  touches and immediately they've already

  up the bar with these new ipod touches

  which our way thinner and in just call

  it I almost hesitate to say to light but

  but if there is such a thing as

  something that's too light it's it's

  these things they almost feel like they

  wouldn't fall at the full rate of

  gravity so I phone 5.5 really be pretty

  10 like it would be ten like this like

  the word the current iphone 5 right but

  it will have a lot of things which would

  be different and the number one thing

  which will be different will be the

  battery i can tell you they are going to

  spend next 12 months focusing on battery

  power they they are I know their apple

  people have been talking to a lot of the

  battery companies and technologies and

  they've been doing a lot of research and

  they're not alone a lot of companies are

  but that would be there many of focus

  and the lessons they learn from the ipod

  touch usage are going to help them make

  the ipod iphone battery in a act more

  smartly because it's a lot it's like

  software and battery design and they

  will need to figure that one are you

  know and the reason i bring that up is

  that two years ago apples biggest week

  miss was its radios like wireless radios

  night and then in two years and what

  they launched today people have

  completely glossed over like how

  difficult it is to support so many

  different standards in such a 10 device

  using a very smart networking video

  networking technology that that is

  happening last two years and I think

  their work systematically on it I think

  that's what I find impressive it is not

  something people glom onto but it's a

  very hard challenge and battery is the

  next hard challenge so yes in two years

  you will have an iphone which will be

  like as tender than I part touch and it

  will have the same battery power

  probably more than what we have today I

  i lied i do believe that their next big

  breakthrough is going to be on batteries

  I wouldn't be surprised it's got to be

  because it has to be

  I know it is it's the biggest thing

  inside the phone okay and so if they you

  know it's going to be the sticking point

  toward getting them smaller and lighter

  I mean that is one thing that when you

  put it in hand and you know it it's

  obviously you pulled in your hand it

  does feel taller than your I've then the

  old iphones and it definitely feels like

  the top of the screen is farther away

  but side to side because it is the same

  size as the iphone it still feels like

  the iphone form for us and to me it's a

  much more comfortable size just holding

  it just holding in one hand then the

  bigger android phones and like the the

  big windows phones like I really find

  those uncomfortable not uncomfortable

  but just not as comfortable to use it

  just seems like they beg to be used

  those bigger phones the way that android

  phones have gone to four-and-a-half

  inches or 5 inches even in some cases

  they beg to be used with two hands all

  the time not one hand so I i don't use

  too many android phones not because

  they're bad phone that just is the

  keyboards just turn i'm not very

  inviting

  that's like--that's my big things like

  yeah I have all those phone i like you

  know I like some of the work goo

  we'll just done with this nexus devices

  and they're pretty you know the

  development devices there faster

  powerful the the the OS is not not iOS

  but it's pretty good and a lot of people

  are writing applications for it but I

  just find little things are not there

  like the email client is not very good

  even though it's google built in our are

  the tactic the keyboards are not all

  that great but beyond that I think the

  key thing on this new the new size

  iphone 5 is actually going to be our

  ability to deal with excess information

  on the screen and I i think people

  always forget get more information you

  cram on the screen it kind of you know

  is a shock to the system which is why i

  think the bigger android take a little

  time getting used to it because they're

  just more stuff crammed onto the screen

  and I think the is I i'm looking forward

  to using my iphone 5 whenever it comes

  to market from me i'm still unconvinced

  whether it's AII still why wonder

  whether it's not just a look

  marketing-wise we kind of need to be at

  four inches because this is we know

  people don't buy on specs but if

  everybody else is making 4-inch phones

  we kind of need a 4-inch phone and that

  it's not really going to make that much

  of a difference people are not going to

  when they upgrade or not going to say

  wow I really appreciate the exercise

  here so if I was not writing about apple

  and iphone and devices i probably would

  not rush out and buy it just because

  it's called a 4-inch display right it's

  just not like a decision making right

  thing for me I like yeah okay whatever

  well anyway I guess that brings us to

  the iphone 4 absence we've been talking

  about it and that was the it's clearly

  the big announcement to that so before

  we go to the iphone though i would say

  thank God for upgrading the itunes uh oh

  my god that thing I've become such a pig

  I really did and you know what it kind

  of reminds me of a little and I i I'd

  heard I had not seen nobody has shown me

  I no no little birdies had filled me in

  that's to what the new itunes look like

  but i was told I've been told a couple

  people that yeah this is like a serious

  this isn't like a wink-wink nudge-nudge

  it's an update it's a real rethinking of

  what the itunes app for mac and windows

  should should look like and I I you know

  I haven't used it yet but I really from

  what I saw a boy really does seem

  appealing

  it's very start and i have to say from a

  UI perspective it doesn't really seem

  like anything I've seen before

  it seems like a new type of that like

  Apple has all these apps that have you

  know and a third party apps to but the

  the same layout as itunes old itunes

  sidebar on the left in a column that's

  narrow and then you click something in

  that sidebar on the left and it fills in

  the right with what that is and that

  same yet that's how the mail at some

  mail works that's how all sorts of other

  apps work and it really seems like

  that's the also the best measure of how

  complicated itunes got is because that

  source list got longer and longer and

  longer before you even got to the stuff

  that you make like playlists and stuff

  like that but just in terms of how many

  items are in there in a default

  installation of itunes it was this that

  the other thing it's all gone now it's

  just one big window so it looked a

  little bit like Rdio to me like I

  couldn't put in put my finger on it but

  so I treated out ask people just looks a

  little familiar and like a lot of people

  tweeted out saying it looks like our do

  and i went and checked and it does and I

  just feel like our God let me try this

  because i hate my current itunes like

  just completely utterly useless it just

  slowly it's slow and I can't act like

  and you know like I just think the idea

  of playlist as we know it needs to be

  the record completely well I but I'd you

  know hold your thought on that because

  at one thing I say I'd unless i missed

  it the hands-on area did not have

  anywhere you could play with the new I

  tuna now so that's and that does make me

  wonder about the timing of the

  announcement today is that why it seems

  unusual that she was a little weird that

  they announced the new itunes but it's

  still october yeah or late October even

  or did they say october i think sometime

  in October well it's you know it's well

  over a month away

  yeah and they didn't have it in the

  hands-on area i saw that there's a new

  sieved which was kmart oh so maybe they

  do that i didn't i have i've been

  offline all day i don't i don't know

  I've contracted like I would probably go

  home and try but it really does seem

  like they've in addition to just simply

  reducing visual clutter in the interface

  they've also really seem to have done so

  with a specific goal in mind which is to

  get you back to just using the app to

  play music and maybe secondarily watch

  movies right and not have it be this app

  that was a device manager for gadgets

  you know these gadgets that you tether

  to your computer and you do all this

  stuff to do that it sort of got away

  from that and its back to use this app

  to play music so one observation i

  thought it would be really cool if Apple

  did visual playlist making capability

  drag-and-drop because now we have such

  good touch on our own our pond laptops

  that you can actually swipe in touch and

  create like really create playlists vs

  creating like those manual add to the

  playlist kind of nonsense so i am really

  looking forward to playing hard with

  that whenever it comes out that's that's

  my that's my who I have that was on my

  wish list and I got it

  there's that I forget what they call the

  new feature though but I'd it's the one

  that's like add to your list now or or

  something like that played now it's like

  if you're in the middle of a playlist

  but you're going on next up next that's

  it that's it up next

  that to me is I've thought of that

  feature but never really thought it

  through enough to like actually like

  right about it or ask for it

  I just know i can remember many times

  being in that situation where I'm

  playing music I have a playlist that i

  don't want to stop playing but I'm just

  digging around my itunes and I say i'd

  like to hear this song right now or next

  at least but I don't want to stop the

  playlist and I don't want to add it to

  the you know like maybe it's a smart

  playlists and the smart playlists

  doesn't even have this it's not what I

  can't add it to the playlist

  maybe that's what people also meant for

  the pandora like service that happened

  was going to launch which is like the

  same feature a pen I would love to have

  pandora features on my own library right

  like when it's so hard to sum the genius

  hasn't really been genius for a long

  time and that's how I feel like they

  needed to improve that as well so maybe

  that that comes out in the ABS about the

  next version of itunes I'm key i'm

  curious what the I don't think they've

  shown it i'm looking at the website

  right now i'm curious what the the

  windows version will look like Adam

  camera

  yeah who cares i know a lot of people

  have been asking me the Reader's have

  been asking me of what do I think

  they're going to do about Windows RT

  since Windows RT doesn't run the desktop

  Windows apps and I think the answer is

  that forever windows RT device you don't

  get itunes you're not going to use it

  the whole reason they have it for

  windows is so that you can use a windows

  pc to manage your ipods and your iphone

  not through iCloud and I think that now

  they're getting to the point with iCloud

  where they don't really care you had a

  if you have a PC they would love you to

  buy an iphone but i don't think they

  care so much about you being able to

  tether it to your pc you go through

  iCloud I i would like they did say

  though it's coming out for for pc to

  yeah I you know I think the the thing

  with the pc itunes was that i always

  find actually work better than the mac

  one really yeah

  huh I just like it just just felt more

  robust and you know less I've never even

  tried I tried a few times in 10 years I

  don't think I've ever

  don't think I've ever

  right itunes on pc and it's like I have

  I have one pc which i kinda try out

  things on I also really thought that the

  demo of the mini player was really

  fascinating because it seemed to me like

  I could leave my itunes in that mini

  player state almost all the time and you

  just type that I like that did the live

  search i like the way it looks the

  search results they didn't say it and it

  is sort of a different visual treatment

  but it kind of reminds me of the ipad

  interface with the pop over for the

  results you know like you just got this

  little tiny thing you type in the field

  and then here's the results click on it

  and you're playing mm so I've missed

  that part i was busy taking pictures and

  uploading them so so the scuttlebutt

  though and itunes kind of plays into it

  the scuttlebutt is that it that Apple

  didn't really decide applies a lot of

  stuff to announce as it before today

  they had a lot of stuff they wanted to

  announce in the next month or two and

  that they've been maybe thinking about

  two events I mean clearly the big thing

  that everybody is expecting and it has

  not yet been announces this ipad mini

  thing

  ipad air whatever you want to call it

  and that they've more or less felt like

  they had a lot of options as the how to

  do it should they announced the iphone

  all by itself like they did last year

  should they obviously the way they did

  go announce the iphone with the ipods

  and have a music event with the iphone

  or should they have a music event next

  month with the ipods and this new

  miniature ipad and call that the music

  event and I feel like and from what I've

  heard a couple people have heard is that

  the decision on that didn't get made

  until relatively late

  I mean did not last minute obviously

  just from the polish and the precision

  of the of the event they made it but you

  know relatively speaking as much as you

  know whatever time it takes to put on a

  event of that level of Polish that's

  when they made the decision and I think

  it kind of fits

  with the fact that itunes the app is not

  ready yet so I thought maybe you know

  seems a little bit and the ipods aren't

  coming till next monday there you know

  the the this is not this late the Apple

  is changing clearly so things are going

  to be a little different i'm pretty sure

  you have better idea on what's going on

  and how this works then I do work what

  are your thoughts

  well let me let me do their the second

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  alright you're back so the iphone it

  starts with a with Schiller I guess he

  said a little bit but any more lessons

  here let me show it to you any gestures

  and this pedestal i guess they had it

  for lack of a better word Rises out of

  the floor and start spinning around I

  and like I was sitting next to Dan Morin

  from macworld and I just said you know

  where do you buy where they buy

  something like that because you can't

  just go to the store and buy the

  pedestal that rises out of the floor was

  like something out of like a James Bond

  movie you know like that's where his

  watch comes out of this crazy

  over-engineered pedestal that comes out

  of the floor and they've got these

  little micro spotlights just to show

  that just hit the phone that was pretty

  cool i thought so too i thought that it

  comes n and I think people got it too

  because there's a lot of people laughing

  like it it was it was very well done

  I mean they did it to the nines I mean

  and the way that it rotated was super

  smooth it was timed perfectly with the

  movie behind it like where when the

  iphone was exactly sideways to the

  audience the phone on the video behind

  it with sideways to the audience but it

  seems crazy because it only was up there

  for like a minute it was up for like a

  minute it spun around twice and then it

  went down so like somebody that Apple

  like had the job of like engineering

  this robot pedestal that for one minute

  in one event right that's the luxury of

  having couple hundred billion dollars

  lying about

  yeah I do think so and then to fast

  forward all the way to the end of the

  event I when the foo fighters came out

  I had this thought Tim Cook's up on

  stage and he's saying you know we love

  to have an act by just being a music the

  heart of the company in DNA the coming

  we always like to end with one of our

  favorite acts and we have one of those

  acts today and then they put a foo

  fighters album up so I knew it was the

  food fighters and everybody started

  getting excited but I thought well how

  are they going to come out and i will

  use what i thought i thought maybe it

  wouldn't be the full band that wouldn't

  be drums maybe just the lead singer

  David Grohl would come out with a guitar

  and one or two the other guys maybe with

  guitars that walk out onstage you know

  but it wouldn't be the full electric

  setup because there was clearly know

  where there where that could be and like

  years ago like I forget if it was a john

  mayer one of those things but it was in

  a Moscow knee event though which is a

  much bigger stage huge stage he came out

  like from the side like on a thing that

  rotated around from the back or maybe

  the African it was but but there was

  room for something like that and here

  all of a sudden the screen goes up and

  this platform comes out again so super

  smooth this moving platform that the

  band was on and I i asked at the the

  hands-on area and at it that somebody at

  apple said that

  yeah that was custom to like built that

  just for the thing

  well it's pretty impression that was

  pretty impressive i was like taking a

  back four minutes like wow idea the way

  you put those good is that that's those

  are the sort of little touches that you

  can do when you've got a hundred billion

  dollars in cash

  yeah so my mom I enjoyed myself was just

  like 44 for a few minutes it felt right

  damn these guys work really hard to make

  this happen yeah and I think they do

  work really hard and presentations it's

  not as there's a lot of work which goes

  into it

  my two cents i do too and I I've been

  thinking about this and i'm sticking

  about it in the context of amazon last

  week to that I think that there's a

  really strong correlation between a

  company that's able to put together a

  cohesive smart easy-to-understand

  presentation

  for a product and the fact that the

  product itself is actually thoughtful

  and cohesive and well-thought-out like

  there is you know and it's an inr night

  sometimes I worry i think well maybe

  that's just because i'm so close to

  apple an apple does both those things

  well does good products and does good

  things but I thought amazon's thing last

  week showed that it you know it's true

  for other companies to wear a really

  strong presentation from bezels and a

  really easy to understand message of why

  you would buy these candles and who

  therefore right and i think if you look

  around in the fashion world you can say

  like there's like if you go to a Tom

  Ford show and the way then stores are

  the products are not that I will never

  fit into one of his heart fits but but

  there is a cohesive thought process like

  you know it goes starts from the very

  top and goes right the way to the bottom

  and it is across product presentation

  experience like people don't quite give

  the importance to the experience part of

  apple or any company like Apple you know

  there is like you go to herman miller's

  you know products when you buy a like an

  Eames chair

  it is an experience you don't just buy a

  word you know you're buying a certain

  kind of an experienced it doesn't matter

  whether its cost twenty bucks or two

  hundred thousand dollars it is about

  creating that experience and that

  experiences you're in bed sensibility

  you need to have it inside you to

  actually be able to project it to rest

  of the world and I think that's what

  Amazon short last night last week and I

  you know there's even like a rhymin a

  reason to the people who get trotted out

  now Amazon did it with one man it was

  just Jeff basis and he didn't call

  anybody else and that's one way to do it

  and I think in the past apple has had

  two events like that with steve jobs now

  they're not only they're ever going to

  have an event like that again I think

  now it's a team player team player type

  thing but it's it's almost like

  parentheticals or layers of a hierarchy

  we're at the top level there's the root

  level and that's Tim Cook and then he

  says

  ok now we're going to talk about new

  iphone 5 here's Phil Schiller and so

  Phil then is like one layer down in the

  hierarchy and his thing is the iphone

  and then in the middle of his thing to

  talk just about the software then it

  goes to scott forstall and forestall

  leaves Phil comes back out to close his

  parentheses and then fill leaves and

  comes back out and you're back at the

  root level and then it starts all over

  again with the ipods and itunes with

  Eddy Cue and jaws react and with Jeff

  Robyn coming out to demo the new itunes

  but guys come out for specific reason

  and when they leave the guy who

  introduced them comes back out until you

  get back to Tim Cook at the end and it's

  all over

  compare that to microsoft and at the

  windows 8 again to borrow your technical

  term shit show a couple months ago where

  it's like there was no logic to it but

  yet it was it just seemed it was almost

  like the internal politics of the

  company laid just exposed where here's

  the people who need to come out because

  they want to come out but there didn't

  seem to be any logic to it there's one

  guy showing the one tablet and here's

  another guy who comes out to show a

  keyboard and then here's this other guy

  who comes out to show a different type

  of keyboard and then the tablet didn't

  work you know and now here we are

  months later and it's not just that

  their presentation wasn't good now we're

  at a point now with you know with

  windows 8 and windows phone 8 where is

  it going to ship on time are they going

  to have these things ready for the

  christmas season and you know it seems

  like it's a question it in a confusion

  is not just in your mind it's everywhere

  right but i always look at those things

  i always think it's me and it's just

  like when I was a kid it goes back to

  when I was a kid if I ever read a book

  that was like above my grade level and I

  didn't get it I just thought well i'm

  just not smart enough

  I'm not a good enough reader yet I this

  is beyond me and I just always blame

  myself and or like if I stayed up late

  and I got to watch a TV show with my

  parents that was on late and was like an

  adult show and I just didn't get it

  I just didn't understand what the heck

  is going on just always thought it was

  me and I still

  feel that way like I watched that

  microsoft event and i got like half way

  through before i started blaming them

  like halfway through I was like you know

  I'm just so unfamiliar with Microsoft

  I'm just so used to apple I don't get

  this and it just doesn't make any sense

  to me and I got halfway there that you

  know what this is just this is just a

  mess my I had a great editor when I that

  force.com David sure work he taught me

  the most important lesson of my life he

  said you know you're going to write a

  bar technology going to write about

  companies are going to write about money

  but you always have to remember

  everything company's products they're

  all about people companies are people

  you're not right in the garden

  institution you're writing about people

  who just don't know it you PA attention

  to the people and their own internal

  politics and their own internal

  confusion that's the company right there

  for you and that's exactly what i

  intuitively you are getting on to that

  tina glomming onto that thing when you

  look at the the nokia people write like

  five years ago they didn't have that

  level of confusion

  except they had a certain type of a CEO

  who was so metrics driven whose

  background was law and the guy who was

  continually pulling the you know was the

  puppet master was finance guy so they

  were only going to do things which made

  sense to them and that sprinkle the

  things that made sense in a spreadsheet

  right and that's exactly what it is it's

  like company that people kill people

  make things companies don't make things

  like how is that like so difficult for

  people to understand the other thing

  about today's presentation which I've

  seen it every single time between

  various product groups in a filler

  forestall and all these people come and

  go there is that little video from

  Johnny I've and Bob Mansfield tells you

  though that the guys were making it

  happen while these guys are making it

  happen so there is there is like a

  connective tissue that is designed

  manufacturing and the internal hardware

  technology I think that's really

  important for the company and I almost

  feel like like you could feel the pride

  that they have in it like like everyone

  for all they get caught up in some of

  these details like the emphasis on the

  Sapphire lens on the thing and it's like

  all anybody really cares about is does

  the camera really take good pictures but

  they're so you know and it looked

  awesome is my favorite part of that one

  of my favorite parts of that video of

  how they're making it I like that part

  with the laser cutter and I like that

  part where they take the Sapphire cut it

  up into a bunch of circles and then they

  have that like little suction cup thing

  coming and picking them off and moving

  them down so don't like those too

  I like my favorite like just watching

  them like the stuff they do it's just

  amazing i'm like i'm always amazed at

  the engineering which goes into the I

  I'll like I was so obsessed with the

  Retina Display MacBook Pro not because

  it's a great laptop I just feels right

  look at that engineering like the very

  idea that you're going to engineer the

  whole damn thing so that it looks a

  certain way and it works a certain way

  and it like nobody does that like you

  know that's that's the problem i think

  did you catch the part in the video

  where they said that like all right

  here's one iphone 5 frame comes down the

  pipe take a snapshot of it and analyze

  exactly the dimensions that it got cut

  and you know that this one piece of

  aluminum is cut and then you go over and

  there's like here's the camera and they

  have like 37 cameras that they've imaged

  and they pick the one that is the most

  ideal fit for this particular iphone

  frame I mean that's crazy i'm pretty

  sure they're all the theme I it almost

  defies belief

  you know but that you know why not

  though if it's going to do it why not i

  guess there is some very like they said

  they're measuring these things down two

  micron and so if there's like a micron

  or two difference in this one and that

  one and there's a micro to difference in

  this iphone 5 frame and this iphone 5

  frame

  why not pick the one that's the big down

  to the micron better fit right but it is

  obsessive I mean it really is and it

  shows the rich shows and the result is

  nothing wrong with that i think the the

  lot of people don't know this the

  sapphire

  glasses what is on the color on these on

  these high-end watches right and that's

  I think I was just like when I was

  watching that is like wow they really

  were paying attention like the scratches

  on on the lenses are a problem and they

  picked the right solution I'd and I do

  think I think the comparison to like

  just to sort of bring the show full

  circle but to go back to the high-end

  watches I do kind of feel like that's

  the level of craftsmanship that they're

  bringing to this and we haven't really

  you and I haven't which we should

  probably bring the shoulder him but we

  haven't really talked about the iphone 5

  itself however you should talk about it

  I I mean I want to know what you think

  like literally I late i think like

  everybody else I want to know what you

  think you know III don't know I i guess

  my first impression is just that it's

  almost startlingly lighter-weight I mean

  it really you know looking at the

  numbers in grams just doesn't seem to do

  justice to when you put it in your hand

  to sort of bouncing up and down had had

  different fields

  other than that you know it's just nicer

  newer faster iphone and android and i

  don't mean that to say that I'm

  disappointed it's you know it's like

  what last year you know this is what

  they do you know I I loved in internal

  the internal work which is gone into it

  i love the radio engineering they've

  done which is pretty amazing kudos to

  them the new chip is six is pretty again

  the kind of stuff nobody really cares of

  art yeah you know what they're going to

  care about is when everything is twice

  as fast yeah and I was talking to anand

  from a non-tech and you know he's like I

  always whenever I see him at these

  events I always check with him because

  he knows these components let's try it

  out but inside out and he said yeah

  that's you know the the description of

  the chips they're using for the a sexist

  yeah that should be twice as fast as the

  4s which is huge

  pretty big deal like such a tiny pack

  I've mentioned this before and it it it

  really you know it because I do a lot of

  web surfing sir i read a lot of websites

  on the phone it's a one of the main

  things i do i would buy an iphone if if

  it was the only a pinhead with safari I

  would be happy i would miss all the

  other stuff but I could get by

  I and it's like it's easy to forget it

  as we often waiting for the network if

  you have spotty connection or whatever

  but it's easy to forget just how much of

  the time it takes when you're loading

  web page is the phone rendering the HTML

  like it's actually because our computers

  have gotten so fast at it that they

  don't take much time to render a page

  where is the phone still does like when

  you load the new york times com

  it takes time for the phone to just

  render it let alone the network so 2x

  improvement in speed is is huge i think

  i want to know what what to do next like

  what kind of engineering internal

  engineering they do next I'm still very

  obsessed about that i think you know

  let's like before we go I think we

  should we should really take a minute

  and applaud the radio engineering which

  is gone into it like that just multiple

  bands across multiple networks more

  Wi-Fi

  yeah i just think that is yeoman's work

  and it's smaller yeah i think though

  that the people will get no credit no

  they're never on stage

  nobody talks about them but those those

  people who worked wonders

  you know the networking like networking

  is the the blood and nerves of any

  connected device and I think that is so

  important

  having that like I was just blown away

  by the the amount of stuff they've

  crammed into that little device

  yeah and I also wondered that now it

  supports bluetooth 4.0 which is

  everybody I I don't know much about but

  everybody tells me everything I've seen

  about it is that it's really going to be

  a big deal because it's low so low power

  and now you just leave it on you can

  just leave it on instead of worrying

  about turning it on turn it off you

  leave it on and then other bluetooth 4.1

  things can just push stuff to your phone

  or whatever device has it because it's

  always on and then you always have it

  and you're not using this sort of it and

  it's just so low power that you have to

  worry about leaving it right but they

  didn't have any demo they have bluetooth

  4.0 but they didn't have anything to do

  with it so that's what makes me they

  wouldn't have put it in if they don't

  have you

  mrs. in mind I think music is number one

  in my opinion I think he can have you

  know job own dark job jambox right i

  don't like I listen to it all the time

  like when I'm in the bathroom like turn

  on my you know pipe my music through

  bluetooth and it's ok but it runs down

  the phone really fast and they just live

  a waterphone so but i think it is that

  there is also you can do a lot of you

  know bluetooth bluetooth you know

  connectivity like you can do five

  transfers which is important like

  there's a lot of applications which are

  going to come up it might actually be

  you know bluetooth might actually

  average moment under the Sun right now

  huh

  it's a technology which is always

  deliver less than it should have

  the other thing I would point out just

  as one big like ya in person it really

  really stands out is the display and

  that it it to me instantly looks better

  than the iphone 4 4 s display and a

  couple of regards first the integrating

  the touch sensors into the same layer as

  the display absolutely noticeably puts

  the pixels closer to the surface and

  that was the thing I really focused on

  two years ago in the iphone 4 came out

  was how much closer to the surface the

  pixels were then on the original iphone

  in the three in the 3g s 3g and 3gs I

  feel like this is that big of its is big

  again a leap towards painting the pixels

  on the surface like it it's as to me is

  as big a step forward as the retina

  display the original one was to getting

  the pixels on the surface this one is

  again I i SAT there at the the table in

  the demo area and like called the phone

  sideways and I'm like.he it it's pretty

  thin it's really thin and now I look at

  my own personal iphone 4s right here and

  I see all this parallax between the the

  glass and the pixels underneath so let

  me ask you a question what's your take

  on the connector I

  think that they could the new connector

  is long overdue

  I can't believe that they lasted the old

  one lasted as long as it did I think

  it's ugly and I think it was a ton appel

  like design and I think that it was a

  bunch of compromises to that made sense

  in 2003 but it's just it was just ugly I

  mean it has sharp edges it was all

  exposed it it makes the the hole in the

  phone is way too big it's always filled

  with dust and it's like real gross in

  there it just looks weird

  yeah I just always thought it was a

  weird-looking adapter so I think that

  it's just been long overdue to be

  replaced i mean compared to the original

  like the original ipod shipped in 2001

  with firewire because it was Mac only

  and all Max had fire fire was a really

  nice port it was it had like a shape

  that you couldn't put it in wrong and

  you couldn't guess wrong and it went in

  and made like a nice it was a nice

  feeling that was Dick he wouldn't you

  know none of the modern ipods and

  iphones could ever use a firewire

  connected two or three times too thick

  but it just was a knife to me that's an

  eye apple-like port firewire and USB is

  just a little weird looking it's not as

  nice it's not bad for the pc industry

  it's actually a pretty good-looking port

  but I thought even just a USB plug is

  better-looking aesthetically then the I

  than that 30-pin connector so I'm really

  just surprised it took them this long

  and the new one the Lightning port to me

  is the epitomized epitomizes what I

  expect from an apple custom-designed

  port meaning you can put it in upside

  down there is no upside down you just

  put it in and there's nothing sharp the

  corners are rounded off and it just

  feels nice when it goes in it doesn't

  feel like brittle like it's all the

  other thing about 30 the old 30-pin was

  always like metal-on-metal when you're

  putting it in never liked it so is this

  like is it a pre-approved still like the

  standard connector for other devices to

  i know i don't think so anymore than the

  30-pin I think it's every bit as prize

  areas that the 30-pin connector they're

  like something like europe european

  commission wanted them to conform to

  yeah I actually don't know how they're

  getting around that I think that the in

  Europe there's some kind of law that you

  have to use like a standard the

  connector which more or less it means

  you have to use the USB micro USB or

  mini USB and i have no idea how they're

  getting around that maybe by shipping

  and free adapter i think maybe that's

  the loophole is that as long as you have

  an adapter your you your you comply with

  the law

  I don't know I think I'm a little bummed

  out about like all my accessories are

  going to be pretty useless now you have

  a lot of accessories see I don't have a

  lot of accessories so a lot of stuff

  it's just like really I mean God like

  you know so like that would prevent me

  from buying a new phone

  it's just like oh I like to change this

  and that like oh my god I don't want to

  do that so you're not gonna buy it I'm

  not gonna buy like you know like i don't

  know i do think and I really do believe

  it i don't think it's BS spend just to

  get you to buy adapters and get on board

  that i really do think that they

  couldn't make that it was limiting out

  then they could make the devices and

  maybe they could have made this new

  iphone 5 with the old dock connector but

  i don't think there's any way that they

  could have made the new ipods any of

  them

  the nano or the touch with the documents

  just there to thin the Newton the GNU

  touch new ipod touches so then there's

  no way that they could have made it with

  the old adapter i think they could have

  easily gone the route of micro USB and

  it would have been okay when you don't

  really have to do a lot of things that

  we like to real people by non apple

  accessories if it has micro USB

  probably not well that is a good

  question what they would they lose

  something if they had gone with micro

  USB I think this one might be stronger i

  think one of the problems with micro USB

  is it hard to make a doc and I've heard

  from other people who have had fun

  because I speculate and it was actually

  on that old episode of the talk show

  where I said talking about ranting about

  how ugly the 30-pin adapter that adapter

  ism you know maybe they should go with

  something like micro USB and somebody

  said that you can have like a phone that

  has that

  port and you have a dock for it gets

  bent very easily

  ok you know I'll give you that yes I

  don't know but I can't vouch for that

  because i don't have a dr USB well but

  that was it that was like my one quibble

  for now but i think it was overdue and I

  feel like the longer they waited maybe I

  still think i would have been better if

  they could have moved sooner because

  then there'd be fewer the longer they

  waited the more peripherals they were

  out there more cars there were with the

  car kit you don't need this adapter and

  I don't know I wonder how many of those

  adapters people will need because the

  other thing you might need maybe you

  could just get by with the cable because

  all you know the cable that comes with

  the phone has regular USB on one side

  and the Newport on the other so for all

  of your power chargers and stuff like

  that

  as long as you're plugging in USB you

  don't need an adapter right you know i

  have one observation and the iphone from

  a business perspective I think the from

  3gs to refer we went from 2g to 3g it

  was an obvious upgrade from 3gs 24 it

  was an obvious upgrade for s25 it's not

  really that clear and obvious upgrade i

  think apple may have some work cut out

  for them

  ah well I I've long thought I really

  think that they designed with the

  two-year contract in mind and I feel

  like they're not really shooting to have

  a phone i do i'm an idiot I I mean

  totally i'm going to buy a new one every

  year I bought whenever you're so far but

  I'm not over near and i'm not even close

  to being a normal iphone consumer I

  think for normal ones they are very very

  keenly looking at the two-year contract

  cycle and getting people to you know the

  I don't think they expect people with an

  iphone 4s to upgrade just like I don't

  think they've ever expected people with

  last year's phone to get the new 1i

  really down right well i think that

  would be still I do think that would be

  something to watch for like over the

  next couple of months the most

  interesting news in my opinion of the

  entire day

  the free iPhone 4 mm it looks like for

  us right feels like for us all your

  friends have a you know you will never

  feel like right like lesser person

  because you have an iphone4 right in

  terms of the iphone as a status is what

  who

  it basically it's the worst news

  possible for nokia windows 8 ecosystem

  and the part of the blackberry ecosystem

  not i'm not so sure how it impacts the

  Android but the two weakest players

  should be really worried about the free

  iPhone 4

  yeah and i have i still wonder i wonder

  how many of those they sell and I know

  that that the new the best-selling model

  is the highest one and the best-selling

  model for the next 20 years

  assuredly is going to be the iphone 5

  even though it's more expensive but i do

  think that those free phones are I think

  they're definitely important and i still

  think a lot of people it's a lot of

  times people maybe even go into the

  store thinking that's what they're going

  to get you know I'm going to get that

  free iPhone 4 and then they get talked

  into a ninety nine dollar upgrade to the

  4s look at all these you know nvm knows

  we have out there you never spent a

  bunch of them that is prepared you know

  come in a contract I mean iphone 4 on

  prepaid contract for two years well any

  other big thing with the iphone for

  taking over as the free one is that now

  they've got it at verizon and sprint

  because the 3gs was only gsm right so in

  the u.s. it was only an AT&T now they've

  got one and all three of the major

  carriers and I think that's and that's a

  huge factory so now you can go into a

  verizon store and get a free iphone that

  I think that is the the probably the

  required earthquake that was unleashed

  in the market right now be fun to see

  what that does and i also think that it

  does it tightens up i mean in the 3gs

  served Apple very well I mean it's you

  know it's the first iphone that they did

  the thing where they keep it around year

  after year after year who knows how many

  magazines of them they had but it really

  was long in the tooth to never retina

  display and it didn't look like an

  iPhone like I feel like this sort of

  this form factor this rectangles and

  sort of straight edges look sort of has

  become the iphone brand and now all

  iphones that you can buy today have that

  same visual brand take it doesn't need a

  logo on the front there's no apple logo

  on the front doesn't say iphone on the

  front because the phone itself is the

  representation of the brand right yeah

  actually be very fun to see how that

  does you know there's a lot of second

  gear carriers who would make a lot of

  money on that thing just regency like

  law all these regional carriers they

  will sell a ton of those i'm pretty

  excited to see the outcome of that move

  so the other the other change to and you

  were praising their antenna design you

  know across the board but now they've

  gotten away from the external antenna

  design where now the exit did the

  outside is still metal but it's a it's

  all just unibody it's all just there for

  the frame which means there's no longer

  any kind of need for a bumper or a case

  for that and ten you know the whole

  antennagate attenuation issue so Apple

  isn't selling bumpers anymore

  the bumpers are maybe there's still

  something for the older ones but there's

  no bumpers for this phone

  no that's what I have no idea what

  they're selling for this one I'm going

  to be breaking up at like midnight on

  friday and put in my order in like

  everybody else so i have no clue tell

  them you know the other thing which is

  interesting about this event was was I

  just still think that the the the

  end-to-end unification of the production

  and the design language and

  manufacturing processes is going to

  drive down the costs are doing business

  for this company

  I think that's the mean night I think

  it's the key i think is the key part of

  their insane compared to everybody else

  profit margins is the way that they they

  they get these sort of spend a ton of

  money to make the first one

  but then make so many of them that it

  gets cheap right eye and another thing

  one of the way I keep thinking of other

  things for my notes here but another

  thing this is the first time this year

  that the ipod touch the new ipod touch

  has the exact same display as the new

  phone so like that the 4th generation

  ipod touch had a Retina display and had

  the exact same size and pixel density as

  the iphone four for us but it wasn't the

  same display anybody's ever looked at an

  ipod touch and iphone 4 4 s side-by-side

  knows it the colors are a little bit

  more washed-out just isn't quite as nice

  that I i double-checked with the pr at

  the hands-on area what jobs react set on

  stage was exactly true is the exact same

  display right and it's surely more

  expensive and I think that's why the

  starting prices on those new ipod

  touches are higher that they don't have

  one of those at 199 I but there's got to

  be a huge efficiency there where they're

  only making 14 inch display and no

  matter how many you know millions of

  each device they sell its one display

  right and they just keep cranking them

  out and they have two chips a5 and a6 s6

  at the top right and lower end is all 85

  like the using up all whatever is right

  now and like next year

  everything will be a six right that's

  pretty it's like very exactly what Intel

  used to do right like a charge a lot of

  money for the the pentium trees and

  pentium fours and the pentium celeron

  was selling cheaply and but then two

  years later you use that same technology

  and that was the high-end try to do

  something else now you're making it as

  the low end but you can make it it's

  almost like you can make it with your

  eyes closed at they got more start

  working for that home

  thank you for being here John honored to

  be on your podcast it's great show i

  listen to it every we can to love mylife

  big i was i I wish I could do this every

  week and have my guest here in person i

  feel like this was much more personable

  after open to help it

  hope it sounds like that when you listen

  to the show it's way better than

  doing it over skype absolutely and see

  you in San Francisco relatively soon

  yeah I think so yeah I didn't get up

  alright thanks