The Talk Show

◼   ► I have a question that this is the type

◼   ► of thing that this is why I need to hire

◼   ► staff because if i had a staff I

◼   ► wouldn't have to ask you this

◼   ► ok but it's a protocol question I want

◼   ► to get the protocol you know when you

◼   ► meet the Queen of England there's a

◼   ► reason it's very complicated protocol I

◼   ► want to get this protocol right now do I

◼   ► introduce you as jeopardy champion

◼   ► Atlanta flash on and or do I introduce

◼   ► you as to time jeopardy champion Glenn

◼   ► fleischmann i think i think just

◼   ► jeopardy champion otherwise it's

◼   ► bragging i got you all right it's okay

◼   ► to win but then you know you sort of

◼   ► rubbing in some of those what's funny is

◼   ► I I think I thread the needle little

◼   ► neatly because i was i think i was a

◼   ► pretty good player not a fantastic

◼   ► player but I was between 27 de champions

◼   ► it turned out so I met both of them at

◼   ► the outgoing one who lost just before I

◼   ► did and I'm at the incoming 121 just

◼   ► after i did and i think both of them

◼   ► would have completely clean my clock

◼   ► because they had superb buzzer timing

◼   ► and some better domain knowledge that

◼   ► plays jeopardy so I got very lucky

◼   ► wait picnic did you did you beat the 72

◼   ► you the one who knocked the incoming

◼   ► seven-time champion off though

◼   ► no this is it was perfect she Stephanie

◼   ► yas lost because they had another name

◼   ► it's like a little family so she won she

◼   ► comes in we get in there it's on there

◼   ► on a Tuesday Wednesday for taping so I'm

◼   ► going tuesday morning and they're like

◼   ► oh well welcome stephanie is our

◼   ► five-time returning champion and we all

◼   ► look at each other and go oh shit right

◼   ► like we have to deal with this person so

◼   ► she plays two games at 85 games today

◼   ► she placed two games she the third game

◼   ► she plays which was not against me

◼   ► the Final Jeopardy question was

◼   ► ridiculous and even those of us sitting

◼   ► audience is contesting sides afterwards

◼   ► like we would have gotten it wrong it

◼   ► was asking for the country that have the

◼   ► largest state that would have been like

◼   ► the six largest country in the world it

◼   ► was a country and Stephanie wrote like

◼   ► Outer Mongolia issued now someone else

◼   ► wrote our products which is the correct

◼   ► state the question was asking for the

◼   ► country so the winner was sort of a

◼   ► fluke she wanted Final Jeopardy India

◼   ► then I be this lovely woman named

◼   ► Meredith and I won twice next morning

◼   ► come back and went to shows 45 that day

◼   ► come back the next morning and I lose

◼   ► the first game because I'm just fried

◼   ► the woman who beat me she wins one more

◼   ► game and she loses to the next seven-day

◼   ► champion teeth whitener very nice guy

◼   ► also got ya i imagine that is like a

◼   ► typical power law distribution where

◼   ► everybody everybody who gets on the show

◼   ► is good i mean it's the other qualifying

◼   ► process is enough that everybody who

◼   ► gets on his is pretty good even even

◼   ► someone who ends up not doing too well

◼   ► in an episode is probably a pretty good

◼   ► you know neighborhood trivia champion

◼   ► they win a lot so right the people get

◼   ► there should really be able to mean the

◼   ► game mechanics of being you know on a

◼   ► stage and and so be confronted with that

◼   ► might get you but you everyone knows you

◼   ► know a lot of stuff so yeah so I was

◼   ► with the the outliers of the things they

◼   ► do a lot of stuff in the game now to

◼   ► prevent people who win from keeping

◼   ► winning by giving them better training

◼   ► so giving out new contestants better

◼   ► training so we get is more her soul

◼   ► there's more buzzer practice and all

◼   ► that and that's level things out since

◼   ► Ken Jennings but I was between two

◼   ► people who end up being the number 14

◼   ► number 15 all-time money winners on

◼   ► jeopardy which is like a long history

◼   ► it's right for 30 days to get away a lot

◼   ► less money but they gave me a lot of

◼   ► money for a long time so I'm not you

◼   ► know I'm like the number 220 all-time

◼   ► winner out of that is still be pretty

◼   ► good i'm happy with the skills because

◼   ► they give me more money so even a basic

◼   ► game with more but like so I was between

◼   ► two outliers like these people are

◼   ► actually a 97 99 percent jeopardy

◼   ► players right and I'm like a 85th

◼   ► percentile keep her 80th percentile

◼   ► Michael it's okay i want somebody

◼   ► unhappy but it was there was funny it

◼   ► was funny and they're both nice people

◼   ► too and Billy back for tournament of

◼   ► champions

◼   ► I'm gonna watch them kill each other how

◼   ► many you have to win five to get on

◼   ► Tournament of Champions three but then

◼   ► there's a threshold of money and and at

◼   ► this point someone keeps a tally of it

◼   ► looks like you have to at least fifty

◼   ► thousand dollars which is minimum of

◼   ► three games but up least fifty thousand

◼   ► dollars now to get in huh

◼   ► given how well people have done so so

◼   ► it'll be it'll be a pretty fierce

◼   ► competition I think for the all-time

◼   ► rankings they should inflation adjust it

◼   ► and it's socially it you know because i

◼   ► think what they did is they doubled the

◼   ► money at some piano is language why it's

◼   ► like art fart Fleming was one thing that

◼   ► came from the series back

◼   ► I think it used to be like another top

◼   ► money you could win it was it was hard

◼   ► to win more than several thousand

◼   ► dollars but there's a baseline routinely

◼   ► yeah the baseline that's just call it X

◼   ► is the first round you know now what is

◼   ► it like 200 bucks

◼   ► it usually a hundred dollars on on this

◼   ► alex trebek one but that should just be

◼   ► called X and then whatever you win has

◼   ► to be a multiple of that I agree because

◼   ► then it's right if it's sort of like

◼   ► movie earnings to his you-know-whats

◼   ► notice know you're sleeping beauty or

◼   ► out of phantasia there's some movie that

◼   ► was the that's still in current dollars

◼   ► some billions of dollars that made might

◼   ► be gone with the wind acting was that

◼   ► it's one of those can go on with the

◼   ► wind that cost me thousands of dollars

◼   ► in jeopardy

◼   ► no its final jeopardy question list i

◼   ► think it might think i'm not trying to

◼   ► torment you here but I do that I believe

◼   ► that inflation adjusted if you just

◼   ► count ticket sold instead of counting

◼   ► dollars just count how many people put

◼   ► their butts in the seats to see the

◼   ► theater I think it was gone with the

◼   ► wind now I think that's eventually look

◼   ► at prices of stamps with gasoline and

◼   ► people are like stamps cost ridiculous

◼   ► amounts like know just different

◼   ► relation postage is the cheapest it's

◼   ► been practically since Benjamin Franklin

◼   ► or whatever you know and gasoline is

◼   ► actually it's expensive but it's not

◼   ► that expensive compared the nineteen

◼   ► seventies right now right

◼   ► i just paid 369 so you have people don't

◼   ► like math little thing with the movies

◼   ► is that the movie industry is such a

◼   ► cutthroat I'm on top right now thing

◼   ► that nobody has any interest in in

◼   ► remembering how popular jaws was right

◼   ► it's really just you know like whatever

◼   ► was the most popular movie of the last

◼   ► six months is really all that matters

◼   ► and that's all anybody wants to promote

◼   ► but it's it's like if you look back and

◼   ► see that jaws grossed 300 million

◼   ► dollars or 275 million dollars or

◼   ► whatever but then realized that

◼   ► first-run movie tickets for like a

◼   ► buck-fifty it's you know it's ridiculous

◼   ► exactly i'm everyone i paid i went to

◼   ► the first THX 1140 check sound movie

◼   ► that ever went to was robocop is open

◼   ► new theater and eugene oregon i paid i

◼   ► don't know it seems like a crazy i was

◼   ► at five dollars in 1984 something it was

◼   ► it seemed obscene was a 415 I was like

◼   ► oh my god it was then you know that's

◼   ► when pay $11 in something and I think

◼   ► that's actually cheap inflationary terms

◼   ► relative to what I paid for that I do

◼   ► there it is it it's a paths

◼   ► rite of passage in the united states

◼   ► that eventually it's it's when you

◼   ► become a full-fledged adult is when

◼   ► you're outraged by the price of X that's

◼   ► right right and I remember being a

◼   ► teenager and here in my dad complain

◼   ► about movie ticket prices I just

◼   ► remember thinking well that's just

◼   ► proved that you're an old man you know

◼   ► you're out of touch now now it's my turn

◼   ► i'll try to explain inflation to my kids

◼   ► my five-year-old a year old and they

◼   ► they can sort of get some of it and I

◼   ► had this experience not that long ago so

◼   ► the oatmeal god is that cartoon he

◼   ► raised a returner thousand dollars

◼   ► despite a douchebag who is suing him

◼   ► over something that was ridiculous and

◼   ► he was in town I don't you know talk to

◼   ► my boy editors and I can go cover this

◼   ► ensure so I call my colleges only all

◼   ► very nice guy and Matthew and he's like

◼   ► yeah come on down and so it's me and him

◼   ► and this friend of his who's packing

◼   ► some heat going to license and he'll

◼   ► pick up the money and his girlfriend his

◼   ► mother's mother helps fulfill all his

◼   ► mother does always some packaging like

◼   ► sends all the mugs and t-shirts up from

◼   ► a small town in Washington so in this

◼   ► room with like hundreds of thousands

◼   ► dollars like you want to help make sure

◼   ► some family kiddo it's like drug money

◼   ► it's like these big bundles twenty

◼   ► dollars and you don't understand how

◼   ► truly ridiculous money is why wasn't in

◼   ► cash he wanted to take he spelled out fu

◼   ► and douchebag in cash to send to this

◼   ► lawyer said I'm gonna take pictures of

◼   ► this money than I raised that i'm

◼   ► sending to charity so we took it all of

◼   ► the bank made pictures out of it let's

◼   ► put it on the floor in bundles of

◼   ► pictures and hand-picked money back the

◼   ► back and dispersed it's the charities

◼   ► and it's just a big you so but you

◼   ► handle cash and the absurdity of money

◼   ► as a system error symbolic part of our

◼   ► economy it is even worse when you handle

◼   ► large amounts of it doesn't matter if

◼   ► it's yours or not you're looking like

◼   ► what does this mean it's all this

◼   ► printed paper like this is a huge amount

◼   ► of cash and it just it like it just

◼   ► seems like even more absurd than it

◼   ► already

◼   ► you you'd really do that I've you know

◼   ► I've I've met you several times at

◼   ► conferences in the UU instantly come

◼   ► across as a very trust trustworthy man

◼   ► like I'm not surprised i don't think

◼   ► that if I had been writing that story i

◼   ► don't think i would have been invited to

◼   ► help count the cash it was like a nice

◼   ► like his friend there is packing but no

◼   ► it was I'd met him before but stover

◼   ► great buddies or anything it's just as

◼   ► good guy and and that's what I was like

◼   ► this is you know like when a small room

◼   ► whatever but it's awfully nice that you

◼   ► trust i'm gonna hundreds of thousands of

◼   ► dollars in my hands right i I've had

◼   ► that experience secondhand I just not

◼   ► with what was in my hands but watching

◼   ► other people were in casinos where I

◼   ► like I've gone by the high-limit

◼   ► baccarat rooms and the like it

◼   ► Bellagio and you can just look in and

◼   ► see and you see that guys are playing

◼   ► with yellow chips and yellow chips are

◼   ► 5,000 each and they're just putting out

◼   ► stacks of them i mean yeah i don't even

◼   ► know to the point where you can't even

◼   ► clearly count them you know where it's

◼   ► easily 25 30 35 thousand dollars of that

◼   ► and then I just think well that's that

◼   ► to me isn't insane i would die would die

◼   ► of a heart i like to gamble I I know I'm

◼   ► not averse to gambling but if I had 35

◼   ► thousand dollars in front of me on a

◼   ► planet world player of cards i would

◼   ► have a heart attack and I well here's

◼   ► the thing i can do a callback now which

◼   ► is some there in jeopardy and I'm like

◼   ► I'm gonna bet everything I could come

◼   ► from my trip solid at five thousand

◼   ► dollars but I had this great

◼   ► conversation with an IBM scientists

◼   ► recently who worked on the Watson team

◼   ► that won at jeopardy in 2011 and there's

◼   ► all this discussion about the natural

◼   ► language processing that Watson did and

◼   ► they'd like it

◼   ► dozens of scientists worked on this for

◼   ► four years I mean I being but millions

◼   ► and millions of dollars with the staff

◼   ► time in addition to tens or hundreds of

◼   ► millions of computer resources because

◼   ► they have all these interesting things

◼   ► are going to do with it now but they

◼   ► thought jeopardy was the right challenge

◼   ► makes a big splash it's good marketing

◼   ► but it's a great challenge right so

◼   ► natural language processing it was

◼   ► astonishing that it did as well as it

◼   ► did but he was working on the wagering

◼   ► side of it

◼   ► and how you so they would take the

◼   ► output like the question what kind of

◼   ► clue would come up the subsystems that

◼   ► did all that would you know incredibly

◼   ► rapidly have to process it before it

◼   ► rang in it would produce a confidence

◼   ► score instantly and keep refining it and

◼   ► he was constantly processing and the

◼   ► confidence score would let it choose

◼   ► whether to wager and it also used to

◼   ► pick which the daily double square our

◼   ► daily doubles might be under because

◼   ► they place them not it's not even

◼   ► pseudo-random replaced traditionally in

◼   ► certain places and so you can predict

◼   ► them and so bye-bye other wagering

◼   ► simulation of other players to test the

◼   ► system and pre-selecting we're using

◼   ► Bayesian analysis other things with the

◼   ► daily double score might do better

◼   ► elsewhere might be they dramatically

◼   ► improve the odds of winning and so the

◼   ► natural language processing was very

◼   ► impressive but the wagering part was

◼   ► actually did all these monte carlo

◼   ► simulations they're like you know we

◼   ► don't believe the average jeopardy

◼   ► player will be familiar with the what's

◼   ► the guy the John the movie about a

◼   ► fellow is slightly is mentally ill

◼   ► limited by the statistician Malaysian

◼   ► really think that I know you mean it was

◼   ► a rather like Ron Howard movie

◼   ► yeah so like we don't we don't think

◼   ► that every jeopardy players can have you

◼   ► know Monte Carlo simulations running in

◼   ► their head but all the simulation of

◼   ► wagering and strategy by other people

◼   ► by analyzing the archive of all the

◼   ► wagers and decisions people have made

◼   ► throughout the entire history of

◼   ► Jeopardy affected it and they made weird

◼   ► bats like on daily double straps maybe

◼   ► we're better and I'm like I read this

◼   ► paper i said i would change my strategy

◼   ► and the scientists said this guy Jerold

◼   ► sorrow said he'd worked previously in

◼   ► backgammon like computer become making a

◼   ► backhand simulations I could win our

◼   ► systems that could be human players he

◼   ► said in every game in chess backgammon

◼   ► bridge whatever which the computers

◼   ► finally improve on and can be the

◼   ► Masters the games people start playing

◼   ► the game differently because they

◼   ► understand that the way they're playing

◼   ► it isn't as efficient and isn't as a

◼   ► doesn't have the same odds probability

◼   ► of winning as the way computer plays it

◼   ► without any of those constraints right

◼   ► now without any sort of fear right or

◼   ► the computer says I'm ninety-seven

◼   ► percent confident the answer so i'm

◼   ► gonna wager you know 73,000 there was

◼   ► one player this one human player in

◼   ► jeopardy Roger Craig was a number for

◼   ► money winner and won the tournament

◼   ► champions in 2011 and he would do this

◼   ► thing where he would double down double

◼   ► down double down he was 77 thousand

◼   ► dollars in one day he did that thing

◼   ► pushing all the markers Ford the 77,000

◼   ► the most one by anybody on Jeopardy

◼   ► effort and one day I think engines had a

◼   ► 75 grand a one-day because you do that

◼   ► maybe like he's got you know you've got

◼   ► thirty seven thousand five hours what

◼   ► you can do is like a wager all haha

◼   ► really really any do it and you know

◼   ► that's hard to do it's real money you

◼   ► know and the funny thing is that

◼   ► actually is i think it's it's that it's

◼   ► a very simple game overall jeopardy but

◼   ► i think that the daily doubles is just

◼   ► the right amount of of like a wild card

◼   ► it's like an asterisk in the game that

◼   ► makes it a game and the truth is on your

◼   ► first day the day you won your opponent

◼   ► had a lead that shit could have been in

◼   ► surmountable going into Final Jeopardy

◼   ► could have been unbeatable but she

◼   ► wagered enough on a daily double and

◼   ► lost to give you a chance

◼   ► yeah this is it's a heartbreaking moment

◼   ► which has been preserved on youtube

◼   ► someone's posted about three minutes of

◼   ► it and I didn't realize when playing the

◼   ► game until I watched interviewing party

◼   ► had a bunch of people at a sports bar

◼   ► even we're watching and I'm like oh my

◼   ► god she could have one I had no idea

◼   ► because it's so fast right the average

◼   ► question goes by the the new question

◼   ► every 12 seconds thinking some of the

◼   ► research shows so you know you're in

◼   ► there there's display you can look up up

◼   ► to the left of the big board you can see

◼   ► like a little LCD display of the three

◼   ► players course you can glance up there

◼   ► while you're playing when you're

◼   ► figuring out strategy and so in the heat

◼   ► of the moment if she had a minute to

◼   ► think about it she would about five

◼   ► dollars which is technically the lowest

◼   ► daily double back

◼   ► instead she got 1,200 and that was the

◼   ► craziest question answer is

◼   ► dendrochronology yeah

◼   ► is it on my god the poor woman yeah so

◼   ► she right so she had twice more than

◼   ► twice as much cited could have read in

◼   ► one and he went right runs just over

◼   ► twice what you had to just under twice

◼   ► what you had and the Daily Double was

◼   ► right at the end and she had no chance

◼   ► to get another question to go back up

◼   ► and more than double and so then one

◼   ► more and that was a gentle i know i was

◼   ► watching at home I recognized it

◼   ► instantly because i was really obviously

◼   ► I was rooting for you I thank you and I

◼   ► mean you will be on the talk show if you

◼   ► were one time jeopardy loser cleanse and

◼   ► it's like there's not much but yeah it's

◼   ► like my was really really i thought all

◼   ► she's kind of two and then I thought old

◼   ► a lot an inch did battle and I was like

◼   ► oh give her an impossible question and

◼   ► then they gave her an impossible

◼   ► question are we going that's a

◼   ► ridiculous question like this 13 letter

◼   ► working like all come of course i was

◼   ► watching one of my friends was at the

◼   ► viewing party

◼   ► his dad was a forestry says

◼   ► dendrochronology like oh my god really

◼   ► ya Yin right now because it is you know

◼   ► somebody's somebody knows generating

◼   ► science but it's funny and then we go

◼   ► into the Final Jeopardy that game and

◼   ► this is a great thing about other things

◼   ► that playing a game show about knowledge

◼   ► teaches you is there's a Bob Harris

◼   ► wrote this great book called prisoner of

◼   ► Tribeca spits and about his be 15 times

◼   ► back when you only went five times when

◼   ► he came back and they brought much like

◼   ► four tournaments because he's one of the

◼   ► most interesting nice guys he's got a

◼   ► new book coming out about

◼   ► microenvironment micro investing but a

◼   ► microloan so he's been traveling on the

◼   ► world meeting with people that he's loan

◼   ► money to over kiva it's he sent me an

◼   ► advanced copy it's really cool is really

◼   ► neat guy but he was this great book

◼   ► that's kind of memoir and kind of full

◼   ► of strategy about playing the game and

◼   ► this difference between no knowledge and

◼   ► ferd knowledge and I don't think I

◼   ► understood that as much until I played

◼   ► the game the final question on day one

◼   ► the Final Jeopardy was about a city the

◼   ► city him that's germany had a different

◼   ► name from 1953 to 1991 1933 to a night

◼   ► yet nineteen nineteen fifty three

◼   ► dimensionality what was it and I'm like

◼   ► what you know and I don't know the

◼   ► answer

◼   ► I don't know the answer and I know the

◼   ► other two players I sort of know what

◼   ► they know what is up probably playing

◼   ► the game and I'm like I studied German

◼   ► four years in college I'm like I know

◼   ► cabinets a german city that's not a

◼   ► problem i know the wall thought 1990 and

◼   ► I'm doing this you know this

◼   ► ratiocination you're like the Germans

◼   ► hated Stalin so it's not

◼   ► that after Stalin Lenin was a Russian

◼   ► Tsar Leningrad I'm like it has to be

◼   ► Karl Marx but I don't know that in the

◼   ► sensation of inferred knowledge is weird

◼   ► and then it's that I got the really yeah

◼   ► that's it you got enough money they want

◼   ► the city name or who was named after the

◼   ► one who was named the city was named

◼   ► after the city of him electricity

◼   ► it's karl marx shot yeah i would another

◼   ► name of the city but in hindsight I my

◼   ► guess was stolen and and I thought in

◼   ► your right this way you're on Jeopardy

◼   ► winning and I'm at home losing a little

◼   ► hey colin is inferred knowledge i knew

◼   ► from the years that had to be communists

◼   ► related that's when exactly that's when

◼   ► that you know that the Russians took

◼   ► control over half of germany after world

◼   ► war two and that's when they lost it

◼   ► I and so I thought well I don't know

◼   ► Stalin and and that's that's as far as I

◼   ► thought and then you're smart enough to

◼   ► think well they hate the Germans hated

◼   ► stolen and you know maybe the the

◼   ► Russians couldn't impose that on them

◼   ► and if so of course you go back you in

◼   ► begin the scope and go right back to the

◼   ► you know the granddaddy of communism you

◼   ► go to Karl Marx but you're staying in

◼   ► that quantum state you're shorting out

◼   ► of the system we call the hospital

◼   ► episode was the schrödinger's cat box

◼   ► because you're here sitting there in a

◼   ► state of which you what you've don't

◼   ► know if you won or lost because you

◼   ► don't firmly know that it's accurate you

◼   ► can only deduce it's accurate so there's

◼   ► no way to know until someone provides

◼   ► affirmative knowledge that your crime

◼   ► would have felt roots I would have felt

◼   ► real good though if I'd come up with

◼   ► karl marx I would have been sitting here

◼   ► thinking it's got to be marks outside

◼   ► because I was like I got one you know

◼   ► one chance but yeah it's funny it's a

◼   ► it's a funny it's a funny game and

◼   ► people are strangely fascinated about it

◼   ► even though a lot of people everyone

◼   ► told me

◼   ► yeah I love jeopardy and watched it for

◼   ► 10 years just because people kept the

◼   ► core they don't to broadcast TV if i

◼   ► didn't have the viewing party i think

◼   ► half the people there wouldn't have been

◼   ► able to watch it at home because they

◼   ► don't have

◼   ► form of television or access to cable or

◼   ► whatever time have I had to do african

◼   ► if we talked about this online or not

◼   ► but as i explained to you my theory of

◼   ► everything it's a theory but i think

◼   ► it's so short

◼   ► why does jeopardy come on before wheel

◼   ► of fortune not vice versa in my market

◼   ► it comes on how does is destroy your

◼   ► theory yeah varies by market

◼   ► what's your theory though because wheel

◼   ► of fortune makes you feel smart and

◼   ► jeopardy makes you feel dumb

◼   ► yeah and you couldn't make you feel too

◼   ► dumb they're always striking a balance

◼   ► there i was watching the secret wheeling

◼   ► the secret to wheel of fortunes

◼   ► popularity is that the optimal strategy

◼   ► is not to solve the puzzle as soon as

◼   ► you can

◼   ► it's to keep racking up money once you

◼   ► know the answer to the puzzle and get a

◼   ► big dollar symbol and pick the tea which

◼   ► you know that there's three of and so in

◼   ► the meantime the audience has all of

◼   ► this way more time to figure out what

◼   ► the puzzle is oh no you're right that's

◼   ► exactly it's a perfect right because the

◼   ► the one the players want to keep it

◼   ► going as long as they can as long as

◼   ► they have money on the board but

◼   ► jeopardy don't i'm at Johns up but the

◼   ► the play this bounced again i was

◼   ► watching one night and they did a

◼   ► category about it i watched excessively

◼   ► after i got the caller's beyond and i

◼   ► went back and read archives and so forth

◼   ► in a they had a cat was all about

◼   ► Huguenots and I'm like really haha

◼   ► Huguenots and the players there i'm even

◼   ► alex is for canada alex trebek is like I

◼   ► think no one got any of the answers

◼   ► right here like really about you can I

◼   ► mean it's a little obscure you know ask

◼   ► you know technology might be bad but you

◼   ► gotta have stuff to people at home feel

◼   ► like they could have known even if they

◼   ► don't know it all right let me take a

◼   ► break and talk about our first sponsor

◼   ► it's great i'm so happy about both

◼   ► sponsors today I'm happy about all of

◼   ► our sponsors every week but today in

◼   ► particular because first sponsor we've

◼   ► got talks back on board now you know

◼   ► talks when this is kind of amazing

◼   ► you don't talk two topics that i just

◼   ► got a delivery of Tanks coffee i can

◼   ► even tell you about what it's like

◼   ► that's me taking a sip i'm drinking

◼   ► tonics coffee right now

◼   ► tonks is a small company and you sign up

◼   ► they send fresh beans to you from all

◼   ► over the world and the coffee is just

◼   ► great

◼   ► and and here's here's the things they

◼   ► want me to tell you number one they want

◼   ► they want you to know that contrary to

◼   ► what you might think going to the coffee

◼   ► shop in the barista makes it some kind

◼   ► of latte and then milk ends up looking

◼   ► like the Mona Lisa and you think well

◼   ► that's good coffee is impossible

◼   ► guess what making great coffee like

◼   ► serious world-class great cup of coffee

◼   ► in your own kitchen is super simple some

◼   ► of the best ways to make coffee are so

◼   ► simple blow your mind

◼   ► get great beans or grind them just pour

◼   ► hot water over it into a filter and

◼   ► you've already got a great cup of coffee

◼   ► I the guys from tonks find the best

◼   ► coffee beans from the top producers all

◼   ► literally all over the world

◼   ► I they nailed the roast and they get

◼   ► them in your mailbox at the peak of

◼   ► freshness and they send her my love

◼   ► their envelopes are the the limb

◼   ► packages i think they everything about

◼   ► these guys to me is if you set out to

◼   ► this is my this is what i'm thinking is

◼   ► if you set out to make the best coffee

◼   ► company in the world you'd come up with

◼   ► something like punk maybe not the

◼   ► biggest certainly not the biggest I

◼   ► don't think tanks as big as starbucks i

◼   ► don't know yet might because i'm talking

◼   ► the best if your goal is to set out to

◼   ► do the best coffee in the world would

◼   ► come up with something like tonks great

◼   ► beans everything about them i just i

◼   ► love the the packages that there things

◼   ► come in they'd just the little Ziploc

◼   ► seal is it I don't either with a lot of

◼   ► bags with ziplock i often have a hard I

◼   ► takes me like three steps to get it with

◼   ► the talks one always first one is

◼   ► transparent so you can see the beans it

◼   ► comes and you're looking at the beans

◼   ► and it's got a neat little silkscreen

◼   ► message about what's in there and a

◼   ► little note about it and but I don't

◼   ► feel like they're fussy or favorite it's

◼   ► like it's like they love their coffee

◼   ► they have no attitude about the coffee

◼   ► what they're doing is they're producing

◼   ► something really good and I'm they're

◼   ► not my spots of the responses i can talk

◼   ► about the money wisely behave like

◼   ► reducing its really that's like a

◼   ► delicious product that's designed to be

◼   ► consumed but they're not coffee create I

◼   ► mean there are praising the fact that

◼   ► they're interested in it but it's not

◼   ► that you need to get a

◼   ► ten-thousand-dollar espresso machine and

◼   ► spend a week in Italy learning how to do

◼   ► it it's like you can use an aeropress

◼   ► you use a final espresso machine you

◼   ► could use a hundred-dollar espresso

◼   ► machine the bird grinder I think a

◼   ► vertical

◼   ► that's what I keep hearing and and i

◼   ► support that you want a burger grinder

◼   ► that's where you put the money but then

◼   ► after that you make another way to make

◼   ► it anywhere and you get a good one and

◼   ► the last year forever but there it

◼   ► really is not they're not asking you to

◼   ► put out a huge capital outlay on on

◼   ► fancy equipment or time-consuming

◼   ► processes and they're also have

◼   ► tremendous customer service and a great

◼   ► website where you go there and they have

◼   ► videos and things about you know just

◼   ► here's how to make a great cup of coffee

◼   ► ah most things i like about them too is

◼   ► they don't want to grow too fast that's

◼   ► what i was talking for another soon to

◼   ► be announced meal radio syndicate

◼   ► broadcast i'm working on a document for

◼   ► that so here this in december or

◼   ► something my interview with them and the

◼   ► thing is they don't wanna get big fast

◼   ► they they want to get big that'd be

◼   ► great right there not an ambitious but

◼   ► they aren't there like you know we did

◼   ► have a million customers day one social

◼   ► marketing Facebook advertising Twitter

◼   ► spamblocker like they like growing the

◼   ► growing well they're getting great

◼   ► word-of-mouth they are trying to scale

◼   ► it little by little so they don't get

◼   ► they don't have to deliver inferior

◼   ► product is just love that there's no

◼   ► doubt in my mind that their number one

◼   ► priority is best coffee in the world and

◼   ► everything else is secondary that they

◼   ► want to be profitable i'm sure they want

◼   ► to grow that you know obviously they

◼   ► want to grow that's why they're

◼   ► sponsoring the show to get more talk

◼   ► show listeners to just give them a shot

◼   ► on here's the last thing a couple

◼   ► episodes ago in the last time they

◼   ► sponsored it and I was talking about how

◼   ► they're literally all over the world but

◼   ► I didn't have the list off the top of my

◼   ► head here here's they sent me this there

◼   ► in Africa they have sourced beans from

◼   ► Kenya Ethiopia i'm drinking some stuff

◼   ► from Ethiopia right now and I Rwanda

◼   ► Tanzania in Central America they have

◼   ► sourced beans from Guatemala El Salvador

◼   ► Nicaragua Costa Rica Honduras and in

◼   ► South America Colombia Brazil Ecuador

◼   ► Bolivia Peru so I'm telling it literally

◼   ► all over the coffee growing world these

◼   ► guys are getting the best beans

◼   ► here's how much they believe in it free

◼   ► trial you just sign up go to talk start

◼   ► or gon x.org sign up you get a free

◼   ► trial the beans will show up at your

◼   ► house in a couple of days

◼   ► fresh sealed and I'm telling it you're

◼   ► going to try these beans and you're

◼   ► going to sign up and become a regular

◼   ► mr. thanks talks it's good it's good i

◼   ► even ate some beans raw because they

◼   ► look so delicious that I definitely

◼   ► could my design schools my son loves eat

◼   ► a couple of coffee beans raw let's go

◼   ► ahead and I i will also about he didn't

◼   ► know he has no idea that their sponsor

◼   ► of my show you i don't think he knows I

◼   ► have a show I think talks whenever I

◼   ► make coffee i say hey you want a couple

◼   ► of beans and he'll take through for

◼   ► coffee beans and I gave him the talks

◼   ► ones and he gave me after he chewed the

◼   ► one he gave me the nose like the guy in

◼   ► Pulp Fiction they hey that was pretty

◼   ► good like that that's good coffee the

◼   ► other ones were particularly beautiful

◼   ► color to his olive color it's funny I've

◼   ► never been I've never been like a

◼   ► fetishist of coffee anymore so 40 but

◼   ► not even that but I like a good i like

◼   ► to make it taste good and isn't better

◼   ► and has kind of richness interesting and

◼   ► coming from the town of starbucks so

◼   ► here's a long story by the way so back

◼   ► in 2005 a colleague says hey there's a

◼   ► coffee shop in town that just opened up

◼   ► and they're turning Wi-Fi off on

◼   ► weekends

◼   ► how crazy is that so New York Times

◼   ► weirdly one of the only direct

◼   ► assignments instead of me pitching they

◼   ► call me up and say can you write a story

◼   ► about this thing's sure so we go and

◼   ► meet these owners young idealistic

◼   ► owners who sold the business with a few

◼   ► years because running a coffee shop is a

◼   ► horrible horrible business they wanted

◼   ► to have a community place and the

◼   ► weekends with Wi-Fi on people never

◼   ► talked was absolutely signs a crypt they

◼   ► hated it so they turn Wi-Fi off for the

◼   ► weekends so the birds vibrator story

◼   ► about it get some really interesting

◼   ► play and some other places also start

◼   ► turning Wi-Fi off it's never really a

◼   ► trend but it's interesting so the guy

◼   ► roasting for them is Tony connect me the

◼   ► hawks and he is i do my first copy i go

◼   ► there he shows me are you copying in the

◼   ► back and I get a taste all this great

◼   ► coffee and then the guys you know is i

◼   ► think what's the opposite of of a bad

◼   ► pennies like a good penny just keeps

◼   ► turning up wherever there's good coffee

◼   ► turns up again and again and again and

◼   ► it turns out everyone in the world knows

◼   ► talks what is the opposite of event and

◼   ► I don't know it's a great pennies shiny

◼   ► penny right but very nice guy and he's

◼   ► always had the same commitment to it and

◼   ► you know it's coffee is a great story

◼   ► because it spans the globe and it spans

◼   ► this huge stretch of modern civilization

◼   ► and you can just become such a fetishist

◼   ► about every

◼   ► little blah no granny whatever or you

◼   ► can just drink it could cup of coffee

◼   ► but I like the good cup of coffee part

◼   ► better ma'am I you know speaking of good

◼   ► pens your sort of a good penny and that

◼   ► you you've had a crazy variety that

◼   ► you've written for it an ordinate and on

◼   ► a regular basis and inordinately wide

◼   ► variety of publications you just

◼   ► mentioned in New York Times you're now a

◼   ► regular contributor to The Economist ah

◼   ► you have been associated with tidbits as

◼   ► long as I can remember I ever since Adam

◼   ► and Tommy expanded beyond just adamant

◼   ► on yeah i mean i remember you your

◼   ► byline being in 10 minutes

◼   ► how long have been writing for typic

◼   ► since like 1994 yeah that's what I mean

◼   ► having i sent them a letter I sent them

◼   ► a letter once they ran and I was so

◼   ► excited I started writing for them after

◼   ► they lived in seattle when I first moved

◼   ► out here in that 93 i mean we're talking

◼   ► about before the web i mean we're

◼   ► talking about when it when a lot of

◼   ► people were probably still reading

◼   ► tidbits as the a weekly HyperCard stack

◼   ► those were the days of tidbits is now we

◼   ► believe it's the longest continuously

◼   ► published publication on the internet

◼   ► because there's an irish newsletter that

◼   ► stopped publication we think a quick now

◼   ► are the last one since like 99 because

◼   ► there was one they've been watching

◼   ► there was one in China that fell away so

◼   ► in terms of actually coming out on a

◼   ► regular basis for you know x years i

◼   ► think we are now the longest which is

◼   ► which practices and it's astounding

◼   ► really committed to think that it you

◼   ► know the the upheaval that it went

◼   ► through in the first decade uh just in

◼   ► terms of format you know what is what is

◼   ► the format for an Internet publication

◼   ► oh yeah and like dealing with servers an

◼   ► email an apple you know essentially

◼   ► almost imploding underneath it and then

◼   ► coming back and I mean the thing that's

◼   ► funny so here's the best thing about

◼   ► Adam and Tanya thanks as as people is

◼   ► they do a lot of what they do to help

◼   ► their friends make livings and do

◼   ► interesting things they're really like

◼   ► facilitators like they make a great

◼   ► living with what they're doing they

◼   ► figured a really good model with the

◼   ► ebooks with tidbits and so forth and

◼   ► they're charming people and great

◼   ► friends but they also they spend a lot

◼   ► of their time making sure that other

◼   ► people they work with have a good

◼   ► experience and can make a good living

◼   ► from what they do and it's it's like

◼   ► they're so non greedy about it's just

◼   ► delightful

◼   ► yeah so amazing other publications that

◼   ► you have been associated you write for

◼   ► Boing Boing I sorry just a bit right

◼   ► occasionally Mars tecnica and yeah i got

◼   ► this funny thing is i like i like people

◼   ► it's this weird thing I like people and

◼   ► i've been i started my career because I

◼   ► was I was actually trained as a graphic

◼   ► designer first typesetter than a graphic

◼   ► designer was the career I was going to

◼   ► go into but it turned out i've always

◼   ► had an aptitude for computers so I wound

◼   ► up becoming this guy who's like a

◼   ► translator like oh you graphic designer

◼   ► you're trying to use desktop publishing

◼   ► only explain the steps to get there and

◼   ► that's just been kind of my career goes

◼   ► now I mean the Congress I'm the guy

◼   ► where like we don't understand you know

◼   ► nobody in house understands or cares

◼   ► about networking protocols could lend

◼   ► write something about this and so i'll

◼   ► write something on the blog or sometimes

◼   ► I'll pick something about a topic that's

◼   ► really its they're interested in it but

◼   ► it's really obscure the staff members or

◼   ► their science geeks they have PhDs and

◼   ► physics and economics and everything

◼   ► else but the technology side they're not

◼   ► familiar with it but other you know

◼   ► they're very few programmers in-house

◼   ► and so forth so I get to be the

◼   ► explainer of certain aspects of Twinkie

◼   ► digital things they are two and your

◼   ► newest gig which is where I guess sort

◼   ► of where I'm coming with this is you or

◼   ► I don't forget your title exactly

◼   ► executive editor executive at your

◼   ► market when I had some conversations on

◼   ► the magazine Marco Arment still nascent

◼   ► I think it's a dead issue number three

◼   ► is the current issue that's right number

◼   ► for his next week I which is just an at

◼   ► will as soon as I saw the announcement

◼   ► was like God why didn't i wish i had

◼   ► suggested this because this is such a

◼   ► perfect match and I'm i want to be able

◼   ► to take credit for making this happen

◼   ► this is such a perfect fit

◼   ► yeah it feels if it's in the Marcos

◼   ► wheelhouse to where it's like Instapaper

◼   ► it's like Instapaper except he's making

◼   ► the articles that you will then read

◼   ► later

◼   ► you're such the perfect fit though

◼   ► because you you know you have such a

◼   ► variety of interests you know you're not

◼   ► just you know you used to write up i

◼   ► think it's past tense i don't think

◼   ► you'd keep it up and what the what the

◼   ► Wi-Fi blog

◼   ► oh yeah that was interesting i spent

◼   ► like a decade writing your Wi-Fi

◼   ► networking news which was a blog that

◼   ► was all

◼   ► out Wi-Fi you think what the house that

◼   ► it but it was great it was a decade of

◼   ► upheaval in the community the community

◼   ► Wi-Fi and then the all the standards

◼   ► chain right all the devices and in

◼   ► compatibilities standards wars and then

◼   ► then citywide Wi-Fi municipal Wi-Fi and

◼   ► those who have an end and then what

◼   ► happened is was very interesting thing I

◼   ► don't think it was that goes eight years

◼   ► nine years into it and suddenly all the

◼   ► interesting Wi-Fi disappeared because it

◼   ► just started to work and the rise in

◼   ► good mobile broadband like 3g had no 3g

◼   ► was suddenly everywhere 4gs standards

◼   ► that you know hspa+ and some of the

◼   ► faster 3g stuff was starting to get out

◼   ► there and LT was on the roadmap and

◼   ► suddenly people didn't need to know

◼   ► about Wi-Fi anymore because they could

◼   ► just connect whenever they needed to and

◼   ► the whole the traffic just fell out the

◼   ► bottom and which is fine things have a

◼   ► lifetime but i was i was sort of sitting

◼   ► one day I'm like I should stop doing

◼   ► this because know what's reading it for

◼   ► it sort of reminds me of a equivalent to

◼   ► Matt Howie's PVR blog which was wildly

◼   ► popular actually for a while but then

◼   ► everybody you know PVR's kind of became

◼   ► a you know like like like indoor

◼   ► plumbing

◼   ► you know like no you know what truly

◼   ► fascinating and life-changing and I but

◼   ► then it you know you just sort of

◼   ► assumed that it's there is no other a

◼   ► big deal because the implosion of the

◼   ► gadget blogs to that sort of happens I

◼   ► mean you still have you know that the

◼   ► verge is not a gadget blog it's a

◼   ► general computing thing that's more like

◼   ► you know macworld plus you know some of

◼   ► like a hifi stereo publication plus a

◼   ► business publication or on gizmodo is no

◼   ► longer exactly a gadget thing neither

◼   ► isn't gadget they write about all kinds

◼   ► of stuff and there's a hundred thousand

◼   ► sites that used to and some still update

◼   ► things that are about every little gijoe

◼   ► ah

◼   ► and I think and that's what happened

◼   ► Wi-Fi to was like when stuff just works

◼   ► and there's a sufficient amount of it

◼   ► and you don't have to make the same

◼   ► kinds of decisions used to about what

◼   ► you're going to get then the necessity

◼   ► of going to site so still people who

◼   ► obsessively check on every new thing

◼   ► that's coming out but I think the

◼   ► lifespan of those is really expired in a

◼   ► way that they used to capture the

◼   ► attention like 2003-2006 say

◼   ► that's the sort of passed by ma'am I I

◼   ► told him good

◼   ► yeah that too and yeah it's you know

◼   ► it's what I've often said the people

◼   ► that you know for a guy who started

◼   ► writing about apple and his own site in

◼   ► 2002 I I always thought if I did I

◼   ► wouldn't pick a name that had the word

◼   ► mac in it and you know that was never

◼   ► really on the table but it really in

◼   ► hindsight is turned out pretty well

◼   ► known i think that's the thing i think

◼   ► by not dumb

◼   ► the most interesting stuff that happens

◼   ► now is deliberative and I think you know

◼   ► the verge still published as a lot of

◼   ► news but i think you know you want

◼   ► extreme you have any business insider or

◼   ► even national weather still there

◼   ► plowing out as much news is they can all

◼   ► the time some of its you know I'd say

◼   ► master likes of mashable Business

◼   ► Insider let's say none of it's good but

◼   ► they know they've got a business model

◼   ► but then you know I've talked to Brian

◼   ► laminate something for his wire-cutters

◼   ► site and he's the one of the people that

◼   ► gizmodo four years really drove that

◼   ► frenzied pace and now wire cutters like

◼   ► it's the best stuff like I really

◼   ► in-depth stuff and it's like he's doing

◼   ► nothing changes on there from day to day

◼   ► until we post new i mentioned a couple

◼   ► episodes ago forget who was on the show

◼   ► here with me but we were talking about

◼   ► the wire cutter and what a great site it

◼   ► is and compare and contrast to consumer

◼   ► reports which is really really

◼   ► problematic but they're trying to do the

◼   ► same thing which is I you need to buy a

◼   ► new TV

◼   ► I you just what's the best TV to buy and

◼   ► you go to the wire cutter and they just

◼   ► tell you here's the best TV to buy

◼   ► that's it

◼   ► let's get this one or if you're you know

◼   ► it and i'll give you like three options

◼   ► like he's just the best big TV to buy

◼   ► here's the best one if you're on a

◼   ► budget and you know here's the best one

◼   ► if you want something small TV that's it

◼   ► and that's all they tell you to do and

◼   ► then let's give you a link that will

◼   ► explain their we know maybe why it's

◼   ► good but that's it there is no like 888

◼   ► by seven grid of features and check

◼   ► pluses and minuses and edit its Apple

◼   ► like in its simplicity but justice but

◼   ► but I had been a cop with peter rojas he

◼   ► came through seattle a few months ago

◼   ► and I've never met him in person but we

◼   ► had correspondence for years and he

◼   ► founded on gizmodo and then found it in

◼   ► gadget

◼   ► and then founded GD GT and I was a good

◼   ► and and you know so G so he can say he's

◼   ► responsible for all the horror right but

◼   ► but I mean it was with the word it was

◼   ► different when he was involved money

◼   ► each time he left the publication's

◼   ► transformed into something else I think

◼   ► two and the whole industry changed but

◼   ► GD GT is its wire cutter like also it's

◼   ► it's here some really good information

◼   ► on a focus subject we're not going to

◼   ► bombard you because I think there's a

◼   ► limited audience this is what just about

◼   ► the liveblog things still like you know

◼   ► the fact that millions of people will

◼   ► tune in to these liveblog transcripts of

◼   ► Apple events

◼   ► what are you going to hear that's live

◼   ► that's not I never understand that like

◼   ► why can't you wait and someone writes

◼   ► analysis or you can watch it yourself

◼   ► when the video is posted but there are

◼   ► obviously a lot of people who are

◼   ► obsessed with the latest newest absolute

◼   ► the second information and then I think

◼   ► a much bigger audience it's like just

◼   ► give me the lay of the land I don't need

◼   ► to read every last bit give me the

◼   ► information so i can make a value of

◼   ► decisions

◼   ► exactly now i agree that a night and I

◼   ► also think I i think it should be i try

◼   ► to do this i always try to keep in mind

◼   ► with what i do a daring fireball that

◼   ► obviously there's some people who are

◼   ► loading the site multiple times

◼   ► throughout the day but i always have in

◼   ► my mind somebody who's really busy

◼   ► hopefully working on some really cool

◼   ► and they going to let they're going to

◼   ► load it once at the end of the day just

◼   ► to see what happened and I want the site

◼   ► the homepage to breed and make sense and

◼   ► sort of give you an overview of what you

◼   ► need to know did you miss anything today

◼   ► or is it just a bunch of the you know

◼   ► goofy pictures of cats or something like

◼   ► that but he's going to use RSS anymore

◼   ► given RSS reader and I do i do but I

◼   ► much comparing spiritual you did before

◼   ► very little twitter is really over taken

◼   ► it to a large extent I really what I I

◼   ► there's like a reckoning coming where I

◼   ► should really I I should wipe out all of

◼   ► my RSS subscriptions and start over from

◼   ► scratch and do it in a very different

◼   ► way where it would be more like here's

◼   ► the Dozen feeds that i don't i know that

◼   ► i don't want to miss a thing and no

◼   ► longer the here's a hundred feeds and

◼   ► i'm going to skim what's new to see what

◼   ► jumps out is breaking like twitter has

◼   ► really overtaken that as the

◼   ► I just what's going on right now am i

◼   ► missing something that's breaking and

◼   ► twitter is an aggregator me it's crowd

◼   ► its crowd-sourced knowledge and on

◼   ► average if you follow people i mean it's

◼   ► sort of funny thing by figuring out who

◼   ► you follow you only follow people are

◼   ► interesting you and subscribe to them or

◼   ► unfollow if they stop being interesting

◼   ► to you overwhelm you and so who's left

◼   ► for people who are likely to post things

◼   ► you're interested in and you can see the

◼   ► same URL from a bunch of people or the

◼   ► weekend tweeted that they're interested

◼   ► in so it's like I don't I i still have

◼   ► our SSI hundreds of things in there but

◼   ► a lot of them are like places where

◼   ► otherwise wouldn't go in there just

◼   ► obscure enough but i keep unsubscribing

◼   ► feeds in our sense because i'm like i

◼   ► don't need the new york times in my RSS

◼   ► if there's an interesting article I mean

◼   ► they're going to see it when i visit the

◼   ► homepage at some point it'll show up 15

◼   ► times and Twitter

◼   ► yeah i totally agree it is twitter is

◼   ► sort of Twitter works that way by doing

◼   ► and I think that you have to do but you

◼   ► have to be willing to unfollow the

◼   ► people you no longer find interesting

◼   ► you know and don't don't don't think

◼   ► it's like I i know i don't have a

◼   ► facebook account that I understand

◼   ► though that like unfollowing or whatever

◼   ► they call it somebody on facebook is

◼   ► considered like rude it is a leg-up you

◼   ► need something you might take personally

◼   ► that somebody is no longer friends

◼   ► friends with you on facebook

◼   ► whereas to me the following unfollowed

◼   ► you should never take that personally on

◼   ► twitter i don't care people on follow me

◼   ► because I'm tweeting about baseball or

◼   ► something like that I don't care except

◼   ► fine come back and haunt you know I

◼   ► don't people have to tell you people

◼   ► like I'm gonna follow you because I

◼   ► don't really care if you're following or

◼   ► not that's why don't you write whatever

◼   ► are you a twitter reader or your Twitter

◼   ► scanner

◼   ► what's the difference well so people

◼   ► like my good friend Lex Friedman he

◼   ► reads twitter he very carefully curates

◼   ► who he follows so the volume isn't too

◼   ► high and has to meet me at times because

◼   ► I go off and I knew I system

◼   ► I i saw this guy i'm a skimmer I cuz i

◼   ► have like I followed thousand people and

◼   ► I dive in and I look I'll scan a little

◼   ► bit and then

◼   ► go back to the pit up to the top and

◼   ► forget about it now and it's in it is

◼   ► also part of the brilliance of the the

◼   ► concept of twitter is the you know and

◼   ► it's just been one of the great examples

◼   ► in my mind of how not putting a feature

◼   ► in is design and that's the lack of red

◼   ► on red status that's a 10 in the early

◼   ► years in 2006-2007 that the screaming

◼   ► from people who were you know RSS

◼   ► addicts who were who wanted red on red

◼   ► status for tweets was it was cacophonous

◼   ► and Twitter you know didn't ignore they

◼   ► were like no that's actually the point

◼   ► is not to be have red on red you're not

◼   ► supposed to see all the tweets you just

◼   ► take a look at what's going on now and

◼   ► scroll back as you know couple minutes

◼   ► if you want and if you really want to

◼   ► see them all that's up to you and you'd

◼   ► keep scrolling down the timeline until

◼   ► you see the one that you know you saw

◼   ► last night but we're not going to keep

◼   ► track of that for you because we don't

◼   ► want to encourage that behavior you run

◼   ► a pole sometime I just I've asked

◼   ► occasionally informally and i'm stunned

◼   ► how many people among my followers say i

◼   ► read twitter i'm like oh I put it i

◼   ► think that you know there's a little bit

◼   ► of OCD there may be that when you and I

◼   ► you know I have that to some extent or

◼   ► unread counts do make me anxious

◼   ► yeah so people are like they don't they

◼   ► can't just go to the top ignore that

◼   ► they might miss something I mean the

◼   ► internet is all about the internets

◼   ► motto is you might miss something right

◼   ► on i do read all of my mentions maybe

◼   ► not religiously i mean i might be some

◼   ► days where I'm busy or if I'm offline

◼   ► for most of the day for travel or

◼   ► something like that that I I won't but

◼   ► in general you could there's a very high

◼   ► chance that on a given day any of mine

◼   ► I'm gonna read all of my mentions and

◼   ► they're certainly far more voluminous

◼   ► than a typical twitter user but it's

◼   ► actually not that hard to keep up with

◼   ► way easier than keeping up with email

◼   ► yeah and I think about dimensions are

◼   ► are more like someone I mean it's like

◼   ► an email replacements 140-character

◼   ► email replacement someone bothers to do

◼   ► that i feel like i should respond to

◼   ► them or acknowledge it because otherwise

◼   ► it's rude

◼   ► I mean you've got a high asymmetry to

◼   ► that's the thing is you must get a lot

◼   ► of talk i have interesting conversations

◼   ► with people about the scale of Twitter

◼   ► from you know thousand followers to

◼   ► 10,000 sort of exponential thing up the

◼   ► people with you know several million and

◼   ► it's fascinating how variable the

◼   ► interaction can be some people with very

◼   ► few followers spend all their time and

◼   ► mention land and others with millions of

◼   ► followers people either to count or they

◼   ► just say like hey you're great but

◼   ► there's no communication right now i

◼   ► find it to just be super efficient and

◼   ► it it forces people who want to contact

◼   ► me to be brief

◼   ► yeah it's right it's in and in general

◼   ► if you can keep your emails to within

◼   ► the general length of a tweet it's a lot

◼   ► more likely that i'm going to read it

◼   ► and reply but the interaction is so much

◼   ► easier because going through email you

◼   ► have to select it and then it opens and

◼   ► it's just the whole thing if you just

◼   ► want to bring a link to my attention

◼   ► like hey I I can't believe grouper

◼   ► hasn't link to this yet this is so

◼   ► obviously daring fireball material I it

◼   ► is way more likely that i will see it if

◼   ► you tweet to me then if you email it to

◼   ► me and I don't you know because it's

◼   ► it's just an easier work fly just have

◼   ► to scroll through a list and eyeball

◼   ► them as opposed to clicking down through

◼   ► a list in and out in and out in and out

◼   ► well attention is a precious commodity I

◼   ► keep thinking like attention is the one

◼   ► thing you can't get more of you can't

◼   ► build more of it you can you have to a

◼   ► lot it in its it's you know that's what

◼   ► facebook is trying to buy our attention

◼   ► and sell it to people and the I all this

◼   ► is another call back when this is the

◼   ► idea behind marcos the magazine is that

◼   ► he's trying to not overwhelm people and

◼   ► it seems sort of philosophy with

◼   ► instapaper to is that it's you want to

◼   ► read it you can do it later out of the

◼   ► flow of your right of your so the

◼   ► maelstrom of all the stuff that's coming

◼   ► through and I think that's one of the

◼   ► guiding things behind the magazine is

◼   ► like interesting stuff that you're not

◼   ► necessarily going to find everywhere

◼   ► else and just enough you know it's in

◼   ► magazines always curation but it's just

◼   ► enough that it'll be interesting enough

◼   ► to read every issue but you won't feel

◼   ► like oh god I mean running for the

◼   ► Economist that's the thing i always here

◼   ► is I know plenty of people who read it

◼   ► but they think of it sometimes homework

◼   ► they have the issues piled up there

◼   ► again you don't have to read everything

◼   ► you can throw issues into the recycling

◼   ► but people look at it as it's this is

◼   ► something I'm supposed to do or they

◼   ► enjoy it too and they make the time

◼   ► for that but the economy I don't have

◼   ► time to read the comments every week I

◼   ► try to be a good hunk of it but I you

◼   ► know I feel like that I I don't have an

◼   ► economist subscription but i do have I

◼   ► do subscribe to The New Yorker and it i

◼   ► feel that exact same way sometimes I

◼   ► come I come downstairs and look in the

◼   ► mail and there's a new issue of The New

◼   ► Yorker and I can't believe it because it

◼   ► seems like it seems like the other one

◼   ► just came yesterday I and i would have

◼   ► to say that the number one reason i'm

◼   ► not a subscriber to the economist is

◼   ► simply because of how agitated i am by

◼   ► the gigantic pile of New Yorkers in my

◼   ► office i got the new yorker and the

◼   ► economist I I'm not sure that's a

◼   ► winning strategy for me I should

◼   ► probably settle down but you know

◼   ► there's always it's like there's always

◼   ► a long feature the new yorker that I

◼   ► that I love I mean the one thing that

◼   ► the reason I got into the magazine by

◼   ► the way the reason I pitched Marco on

◼   ► being the editor is because I mean a I

◼   ► knew he's a he's a technology guy is

◼   ► also a good editor i like how we headed

◼   ► to the first two issues very much but

◼   ► you know there's this list of things he

◼   ► can do and the stuff is able to offload

◼   ► a whole pile of stuff onto me so we can

◼   ► focus on the areas that he really likes

◼   ► to spend time but the the thing that

◼   ► appealed to me was his view of what the

◼   ► magazine is there's nothing like that

◼   ► right now you can't find a publication

◼   ► that wants to run articles that are of

◼   ► interest to people interested in

◼   ► technology that are either about

◼   ► technology or are made about medical

◼   ► technology the new yorker doesn't really

◼   ► run stories that are of interest to

◼   ► people who know something about

◼   ► technology know even when they're about

◼   ► it so I like the idea that we're going

◼   ► to have things that are have a human

◼   ► focus you know they might be about like

◼   ► you know Lexus the Lexus references

◼   ► article and wet shaving or Dan Moore and

◼   ► I'm making tea that there are things

◼   ► that if you like tech you're going to

◼   ► like to hear about things associated

◼   ► with it I've got a friend who'd as a

◼   ► letterpress guy and his beautiful writer

◼   ► I want him to write about what that

◼   ► means because people who were involved

◼   ► in electronics don't necessarily know

◼   ► the joint interesting sort of the

◼   ► trickiness of letterpress all I am so

◼   ► good at letterpress it is unbelievable

◼   ► that fat letterpress that letter

◼   ► forehead the inky kind of letter I had a

◼   ► quick letterpress I I can't I've mice

◼   ► win rate was about 5% really i would

◼   ► play now maybe i'm playing its people

◼   ► too hard we should find easier players

◼   ► maybe

◼   ► all the people i know are much better

◼   ► wordy who did who did you play who'd you

◼   ► find difficult we never play ever I

◼   ► never end up playing everybody I'd like

◼   ► basically the macworld editorial staff

◼   ► among other people and some other

◼   ► friends and it's funny I know a million

◼   ► words I've had rounds where I was

◼   ► playing with the friend Sarah and she

◼   ► wrote a poem out of the word em up with

◼   ► because we have this great list of

◼   ► things including some very dirty ones

◼   ► the middle of the dirty words and I and

◼   ► but I couldn't win i just i don't have

◼   ► the strategy for to have the words but i

◼   ► seem to like and I played I don't know

◼   ► about 60 games and i won like five of

◼   ► them and I thought this is probably not

◼   ► my game

◼   ► maybe i'll come back to it but it's hard

◼   ► to always lose a game in the early part

◼   ► of the game being able to find the

◼   ► biggest words is the best skill but once

◼   ► you get to the middle of the game it's

◼   ► it's all strategy and and you can win

◼   ► i'm not good at finding it

◼   ► wow that's a great word words i'm i'm

◼   ► most of my words are like third grade

◼   ► words but they're strategically placed

◼   ► yes well I've seen some of your word

◼   ► list so i posted on the Twitter yeah i

◼   ► do we know the words a lot of

◼   ► letterpress but I didn't just back to

◼   ► the magazine

◼   ► here's the thing is it's right the thing

◼   ► that it that makes you such a great fit

◼   ► and it fits with this show that you're

◼   ► talking about doing which is a you know

◼   ► just the idea of how disintermediated

◼   ► can you get and just go back to the

◼   ► simplest thing economically that'll work

◼   ► and look at the magazine me now

◼   ► everybody knows the did it gets a little

◼   ► complex here because the name of the

◼   ► magazine we're talking about is the

◼   ► magazine

◼   ► no I that make it more confusing

◼   ► overtime but the magazine industry in

◼   ► general is is widely regarded as being

◼   ► in a period of upheaval and that this

◼   ► you know it could be on the verge of

◼   ► collapse and that there's you know

◼   ► there's certain big big ones that are

◼   ► probably going to do just fine just

◼   ► because they're you know the economist

◼   ► in The New Yorker certainly right there

◼   ► among them because of the quality of

◼   ► them in the New Yorkers mostly been

◼   ► operated a loss for most of its history

◼   ► i'm not sure if its profit moment but it

◼   ► is almost always been operated a lost is

◼   ► the fasting part but people who run

◼   ► including sign of house

◼   ► now for the last six decades they loved

◼   ► it so much they just they keep it

◼   ► running

◼   ► I'm the economist i would hope just by

◼   ► the title is is that ok that's good i

◼   ► think they've doubled their circulated

◼   ► in the last 10 years ago they took away

◼   ► Time and Newsweek decided that stupid

◼   ► was better than smart right so they went

◼   ► stupid I mean time was thing that i read

◼   ► as a kid when you're like a newsweek was

◼   ► a slightly easier version of it but I

◼   ► wasn't bad and US News and World Report

◼   ► I mean that was often has incredibly

◼   ► good stuff in it and you know lots of

◼   ► publications like that now you point out

◼   ► like the Atlantic and Harper's as the

◼   ► ex-employers along with the new yorker

◼   ► of a certain kind of style but for

◼   ► Newsweek like what you read in America

◼   ► that's you know so 2 times we said the

◼   ► stupid or the better the more black

◼   ► people we are without forgetting their

◼   ► news organizations could and the cons

◼   ► picked up all the subscribers you wanted

◼   ► to read something with words of three or

◼   ► more syllables and occasionally and you

◼   ► know the scope of the magazine at least

◼   ► right now is less than the scope of

◼   ► those other magazines for talking right

◼   ► now so far three issues it's about i

◼   ► think it's four or five articles per

◼   ► issue articles or somewhere around

◼   ► thousand to 1500 words that seems to

◼   ► mean I don't know that's right in the I

◼   ► mean the thing is this is where so this

◼   ► podcast I'm going to do which is

◼   ► tentatively titled the disruptors that

◼   ► the notion is that like we've had tools

◼   ► to create stuff for decades now you know

◼   ► i was involved in early desktop

◼   ► publishing audio came after that you

◼   ► know all the digital tools in there to

◼   ► make things and now we're now your

◼   ► digital tools that let you control make

◼   ► 3d objects and cnc routers and and you

◼   ► can get a 3d printer in your house for a

◼   ► thousand bucks or less much last season

◼   ► so we're at the revolution where you can

◼   ► have all the digital tools you need to

◼   ► create stuff and the next wave is

◼   ► funding disputed production

◼   ► manufacturing distribution and that's

◼   ► where I keep seeing things like the

◼   ► magazine fits in that beautiful it's

◼   ► like make you still you have to be in

◼   ► bed with Apple they're taking a

◼   ► 30-percent cut their your distribution

◼   ► channel but you if you have an audience

◼   ► you're not mr. mediated by it gatekeeper

◼   ► that says you're not allowed to reach

◼   ► that audience Apple would be delighted

◼   ► for you to have 10 million people paying

◼   ► you so they get thirty percent of it as

◼   ► in the past where newsstands new getting

◼   ► a magazine on a physical newsstand there

◼   ► is a lot of organ

◼   ► Skyrim connections in the past there's

◼   ► these placement fees the reason

◼   ► magazines a new stands costs like seven

◼   ► dollars and this yearly subscriptions

◼   ► like twenty dollars has to do with the

◼   ► incredible intermediation that adds cost

◼   ► and so you know you take that one step

◼   ► further and digital distribution we

◼   ► don't have to build the distribution

◼   ► platform just the content and the medium

◼   ► it's great well the other things too

◼   ► though that saddle traditional x

◼   ► long-standing newspapers and magazines

◼   ► are the incredible bureaucratic bloat of

◼   ► the organizations that is that took

◼   ► place over the 20th century where I am I

◼   ► used to work at the philadelphia

◼   ► inquirer not on the editorial staff but

◼   ► in the promotion's Department to an

◼   ► graphic design work long time ago but I

◼   ► got to know the company and it was

◼   ► interesting division of the the

◼   ► newspaper to work in because it

◼   ► effectively we did like the house ads

◼   ► like ads for the inquirer itself or if

◼   ► the automotive sales department you know

◼   ► that people who said that the car ads

◼   ► needed like a flyer or something for

◼   ► thing that they were doing we would make

◼   ► that form so i got to know all these

◼   ► people throughout the company and it was

◼   ► amazing to me just draw dropping how

◼   ► many people work there who not not

◼   ► talking about the newsroom not talking

◼   ► about reporters photographers editors

◼   ► people who actually made when I thought

◼   ► of is the newspaper but everybody else

◼   ► it was massive and I'm sure that but you

◼   ► know there's I know in fact I know that

◼   ► they've had a lot of layoffs and buyouts

◼   ► and stuff like that in the years since I

◼   ► work there but it was just jaw-dropping

◼   ► how many people work they're doing

◼   ► things other than what I thought of is

◼   ► the business of doing the newspaper well

◼   ► it's it's crazy but newspapers used to

◼   ► make like twenty-five percent profit

◼   ► margins year after year that was larger

◼   ► and you can have anything that was so

◼   ► you could have any number of executives

◼   ► middle managers members of the family

◼   ► who were too idiotic to send it to other

◼   ► companies promotions people layers of

◼   ► editors reporters your reporters working

◼   ► and features for three years and

◼   ► producing 50,000 words at the end and

◼   ► magazines were I think a little bit more

◼   ► variable but many had extremely high

◼   ► profit margins there was no other place

◼   ► for advertisers together it was a that

◼   ► in fact was a point of contention when i

◼   ► was there because it was at the time

◼   ► it was a knight ridder newspaper The

◼   ► Inquirer out and daily news that the

◼   ► Philadelphia Inquirer and Daily News are

◼   ► jointly published by a flattering to

◼   ► know what the company's called anymore

◼   ► but there is one company that publishes

◼   ► to newspapers and they were owned by

◼   ► knight ridder and knight ridder

◼   ► considered at the time is like the mid

◼   ► to late nineties their flagship

◼   ► newspaper to be the San Jose Mercury

◼   ► News I and it was always a little bit of

◼   ► a point of contention because I think

◼   ► journalistically the Philadelphia

◼   ► Inquirer had a better reputation and on

◼   ► the eighties the Philadelphia Inquirer

◼   ► one more pull it serves than the New

◼   ► York Times or The Washington Post I mean

◼   ► it was truly at a a world-class arguably

◼   ► maybe in the eighties maybe maybe the

◼   ► best newspaper in the country in the ath

◼   ► yeah about the inky and it was so that

◼   ► was sort of a sore point of contention

◼   ► but here's why the San Jose Mercury News

◼   ► was considered the flagship of nitrate

◼   ► and had a higher profit margin it was up

◼   ► in the higher twenties and the enquirer

◼   ► floated around 20 and I like nineteen

◼   ► percent was considered bad and 20 21 was

◼   ► a good core but that's sad days of 19

◼   ► right but that was it i mean there would

◼   ► be like a quarter like 1997 one of the

◼   ► quarters it came in and it was nineteen

◼   ► percent profit margins and it was like

◼   ► who

◼   ► maybe they're going to have buyouts and

◼   ► here's the thing and this is of course

◼   ► the time when you still have the union's

◼   ► stranglehold rightly or wrongly I mean

◼   ► I'm not trying to be anti-union but it's

◼   ► like you had i know i gotta tell you I

◼   ► was a typesetter strange the types are

◼   ► never worked in newspapers but I work

◼   ► with older typesetters and work with all

◼   ► these people in the printing industry

◼   ► and they always had the story in the

◼   ► newspaper printing plants to be the guy

◼   ► who is like the line type operator and

◼   ► the Linotype machines that were taken

◼   ► out 20 years before and he's been

◼   ► drawing a salary for 20 years the guy

◼   ► who you know was the LED polar or

◼   ► whatever like all these jobs and there's

◼   ► the guy and then lots of plants were so

◼   ► Union run that there is like a big stop

◼   ► button management roles but came in they

◼   ► would hit the stop button stop the

◼   ► presses until management left like that

◼   ► was there right

◼   ► and so you had even with incredibly

◼   ► bloated inefficient printing plants that

◼   ► were padded with all these people who

◼   ► did nothing and all these extraneous

◼   ► employees and union benefits and

◼   ► everything else even with that they're

◼   ► getting twenty and twenty-five percent

◼   ► profit margin right and it so what I

◼   ► love about something like the magazine

◼   ► is that the magazine is to me i have

◼   ► always seemed like what I do a daring

◼   ► fireball is being a reset button on

◼   ► of what would it take to set up a new

◼   ► business that is sustainable and the

◼   ► employee count is 1 me and I'm a little

◼   ► lucky there because i have a computer

◼   ► science degree and I used to do web

◼   ► programming and so in terms of actual

◼   ► and there really isn't day the day

◼   ► there's not much web mercury I need to

◼   ► do to keep it going but i did get to I

◼   ► in its early days you know I could set

◼   ► everything up i could move servers i can

◼   ► do stuff like that by myself if there is

◼   ► a problem i can ssh into the server and

◼   ► but clumsily full around and see if you

◼   ► know what the hell's going on here so

◼   ► it's a little easier to be a one-man

◼   ► show or at least starting 10 years ago

◼   ► with a technical background today I

◼   ► think it's easy with with you know

◼   ► things like Tumblr and square space and

◼   ► the ways that you know the wordpress

◼   ► hosting sites wordpress.org and it's

◼   ► really easy for someone who doesn't have

◼   ► a technical background to do the same

◼   ► thing I think today wasn't so easy 10

◼   ► years ago

◼   ► yeah it was kinda cool that with the

◼   ► magazine's he's an iOS programmer and he

◼   ► spent you know nice is he can just make

◼   ► an iOS app it's not just make but you

◼   ► know it's it's some amount of effort

◼   ► that he knows what it takes to do it and

◼   ► can replicate it and it's kind of the

◼   ► equivalent of like okay how do i set up

◼   ► an apache server in 1997 right exactly

◼   ► well any other thing that he has it's a

◼   ► nice advantage to is with instapaper

◼   ► under his belt and with a happy fairly

◼   ► large customer base he kind of knows

◼   ► what people like experience-wise I you

◼   ► know what I want in an app that they're

◼   ► going to a reading experience on these

◼   ► handful of devices ipads iphones what

◼   ► are they gonna do what works what is

◼   ► what did they click on what are they

◼   ► like

◼   ► so he was able to build that and that's

◼   ► a huge advantage on but then

◼   ► fundamentally just economically it it's

◼   ► so simple you just hit the reset button

◼   ► start from nothing

◼   ► okay now you've got ya a two-dollar

◼   ► subscription per month you get two

◼   ► issues per month and with you know ten

◼   ► twenty thousand subscribers all of a

◼   ► sudden or whatever the numbers you know

◼   ► just throwing out numbers like that i

◼   ► actually don't know but you know it's

◼   ► obviously hit a point though where with

◼   ► X thousands of dollars a month you

◼   ► can hey 45 writers for an issue a nice

◼   ► you know industry competitive amount for

◼   ► the articles you can pay an editor and

◼   ► you can have money left over for profit

◼   ► for the publication

◼   ► yeah and that's what house even getting

◼   ► into advertising it happen is you

◼   ► haven't even started and that's apple

◼   ► thing thirty percent off the top to

◼   ► write and bully for them in so yeah

◼   ► that's the that's the thing is when

◼   ► Marcus put out some numbers but you know

◼   ► he said after the first issue posts me

◼   ► to look you know this is becoming

◼   ► sustainable venture he's paying nearly

◼   ► magazine rates for writing I i was

◼   ► surprised and pleased what he wants

◼   ► offering this is my i'm going to be you

◼   ► know

◼   ► Candyman here this next year like I'm so

◼   ► excited about the amount of money i'm

◼   ► going to be able to pay other people for

◼   ► good writing is actually more exciting

◼   ► to me then whatever money I make from

◼   ► working on it because there's such a

◼   ► dearth of opportunities for people to

◼   ► both be published and to be paid an

◼   ► appropriate livable like just even

◼   ► livable wages not he's not paying a wage

◼   ► that means that people can make two

◼   ► hundred thousand dollars a year if they

◼   ► wrote full-time for he's paying wages in

◼   ► these people can actually live a

◼   ► probably lower to middle class existence

◼   ► which is where we've gotten writing I i

◼   ► got paid fifty cents of word by the new

◼   ► york times in 1998 and and then many

◼   ► years later too although they changed a

◼   ► bit

◼   ► I was told by friends that the New York

◼   ► Times paid fifty cents a word in 1970

◼   ► you know it's really not that it's yes i

◼   ► would say that's not good because that

◼   ► Lord article is a lot of work and a lot

◼   ► of worry come away with him

◼   ► let me check for 505 yeah so I mean

◼   ► that's this is part of the thing is like

◼   ► publications have evolved to a point at

◼   ► which they believe if you look at the

◼   ► management structures in the top-heavy

◼   ► structures of most publications they

◼   ► believe writers are interchangeable and

◼   ► uninteresting and I mean writers are

◼   ► branded or a big brand-name malcolm

◼   ► gladwell things and not choosing new

◼   ► yorker of this of all places but there's

◼   ► this attitude that the content is the

◼   ► least important part of the packaging

◼   ► reselling marketing advertising around

◼   ► it is and this attitude is pervasive and

◼   ► so Marco i think is coming out of the

◼   ► way around like if you're starting from

◼   ► scratch

◼   ► how would you build a publication date

◼   ► can be an iOS app it's the easy smallest

◼   ► lowest-hanging fruit to reach the

◼   ► largest number of people with the least

◼   ► amount of effort it's got millions of

◼   ► people in saudi

◼   ► already who know and trust in those

◼   ► products so he doesn't have to worry

◼   ► about the marketing side of reaching

◼   ► those people and then he started out

◼   ► with the idea of going to pay a

◼   ► competitive rate which we hope will

◼   ► improve over time and see echoes and so

◼   ► right now it's sustainable we could do

◼   ► this forever and I also think you know

◼   ► compared to traditional magazines which

◼   ► are so

◼   ► are so

◼   ► heavily add based and therefore have

◼   ► these you know and there's the whole

◼   ► complex whole situation with advertising

◼   ► in a magazine like New Yorker Sports

◼   ► Illustrated or the economist and you

◼   ► know selling these backpage ads and

◼   ► inside front cover ads and and then

◼   ► filling up the back of the book with all

◼   ► the little lads

◼   ► its enormous amount of work something

◼   ► like the magazine can start from scratch

◼   ► and go with the like less of an

◼   ► advertising model more of a sponsorship

◼   ► model and maybe just have one sponsor

◼   ► per episode

◼   ► I and and maybe leave money on the table

◼   ► that way but also not have to have a

◼   ► full-time ad sales staff don't even have

◼   ► to have anybody

◼   ► there's a funny thing that happened at a

◼   ► time like I can tell you firsthand with

◼   ► you go with the sponsorship model you

◼   ► don't need anybody you know you can do

◼   ► it yourself

◼   ► yeah this is and that's what is pursued

◼   ► but there's this funny thing is once you

◼   ► get to a certain level of scalar

◼   ► interest you can ask for a premium rate

◼   ► and not have to be selling a thousand

◼   ► little pieces and have somebody in

◼   ► charge of it but I'm you know so mark

◼   ► and I have this discussion i'll expose

◼   ► the discussion we have he's talked about

◼   ► it publicly as he he wants to be every

◼   ► other weekend he's thought about it

◼   ► talking publicly about it perhaps being

◼   ► weekly I would agitate potentially

◼   ► foregoing weekly at some point although

◼   ► that'll you know mean a lot different

◼   ► editorial schedule and so forth

◼   ► he's worried it'll be too much for

◼   ► people to read that if he's promising

◼   ► for 5 articles every two weeks if we

◼   ► certainly did say just for articles

◼   ► every week that maybe more attention

◼   ► than people want to give so with

◼   ► subscriptions go up because it's a

◼   ► better value it's more articles or

◼   ► subscriptions go down because people are

◼   ► saying all now this has become a chore

◼   ► so that is even a fascinating position

◼   ► to be and where you're saying we could

◼   ► potentially you know either some dollars

◼   ► which there and could we do double

◼   ► subscriptions by having more probably

◼   ► not in that ratio but don't have become

◼   ► more appealing to people if there's more

◼   ► content because it's more likely they'll

◼   ► be interested in something in every

◼   ► issue right and maybe now if they don't

◼   ► like the 4 5 articles they have to wait

◼   ► two weeks and they resubscribe if they

◼   ► don't like everything or two or three H

◼   ► so there's that's that's part of what we

◼   ► have to be much more interesting every

◼   ► other week

◼   ► and perhaps weekly as well I like a

◼   ► problem it is but I think it's uh you

◼   ► know i-i've when Marco first ran the

◼   ► idea past me hey do you think this makes

◼   ► sense i I really you know I just thought

◼   ► yeah of course it's decided this is I

◼   ► think it's a sure thing I think it's a

◼   ► question of how big of a hit is it gonna

◼   ► be

◼   ► Edwards that was my spot I thought it

◼   ► was just a great idea and a great

◼   ► opportunity and you know i do I I'm

◼   ► could not be more bullish on that the

◼   ► prospects going forward of the magazine

◼   ► it's great now the whole challenge now

◼   ► is to get interesting people who want to

◼   ► write you know deep interesting things

◼   ► that we've had some I mean the early

◼   ► response was great and I've been going

◼   ► through a lot of what I did for

◼   ► marketers go through hundreds of pitches

◼   ► that we've gotten and we're trying to

◼   ► find more research to reported stories

◼   ► because we're paying enough to get

◼   ► people to go out and do that kind of

◼   ► thing so we'll have personal essays will

◼   ► have you know general essays about

◼   ► things that like you know wet shaving

◼   ► and cup of tea i keep going back to

◼   ► things like gina trapani he's great

◼   ► piece about uh vitro fertilization or

◼   ► partners such a one of my favorites so

◼   ► far maybe my favorite maybe my favorite

◼   ► piece from the magazine so far they're

◼   ► all my children so I can't play

◼   ► favorites but it was I think it hit a

◼   ► perfect balance between personal story

◼   ► research and technology and and like

◼   ► this this sort of thing that's totally

◼   ► Universal the people the feeling you

◼   ► have when you read it right and so we're

◼   ► striving for some balance of those

◼   ► components in every story and so we're

◼   ► you know we're kind of bunch of really

◼   ► fun stuff i went to library of

◼   ► congress's buried archives in Virginia

◼   ► and I'm writing an account of that of

◼   ► where they keep their audio-visual

◼   ► materials and vaults in Culpeper

◼   ► Virginia so that'll that'll be fun to

◼   ► write you're going to do it for the

◼   ► magazine

◼   ► yes this is I pitched it before I got

◼   ► the editor yes here's my question for

◼   ► you and and this is one it is one of the

◼   ► questions I have written out here for

◼   ► you is because you have this widely like

◼   ► i said before you the economist New

◼   ► Yorker you you pitch you you you still

◼   ► write freelance for a lot of different

◼   ► publications now that you're the editor

◼   ► of the magazine how much how hard is

◼   ► that going to be for you to decide where

◼   ► to do your writing like should I still

◼   ► pitch this 4x publication or should I

◼   ► just do this for the net for the

◼   ► magazine well i'm going to be mark i

◼   ► just talked about this recently in fact

◼   ► is that not about my side of it by

◼   ► neither of us want to dominate be

◼   ► dominant voice and especially every

◼   ► other week so you are trying to some of

◼   ► the writers are early issues

◼   ► we're trying to space them out too so I

◼   ► i will be surprised if i write more than

◼   ► every four issues if that just because

◼   ► then it becomes too much as it should be

◼   ► a platform for me and marcos written

◼   ► more the early days because you know

◼   ► he's trying to set the tone and so forth

◼   ► and he'll probably be in less than less

◼   ► to for the same reason why room for more

◼   ► voices but there is this thing which is

◼   ► I did this I'd through a just a fluke

◼   ► interview the fellow who's the head of

◼   ► the audio section at the library of

◼   ► congress and he said I've never out you

◼   ► have time come out to culpeper and I did

◼   ► I didn't have an outlet for it and the

◼   ► inside i feel i got from seeing what the

◼   ► library of congress is doing with our

◼   ► audio-visual history there's not really

◼   ► a place that would run an article like

◼   ► that aspects of it maybe some technical

◼   ► thing about how you extract sound from

◼   ► wax cylinders or so I'm gonna peace a

◼   ► year ago in fact based on some an

◼   ► interview i did with this fella about

◼   ► the phonogram right this obscure thing

◼   ► that prevents audio from being used the

◼   ► phonogram light right last 200 years

◼   ► this point everything Edison's first

◼   ► utterance 'as on a wax cylinder are

◼   ► still under protection by the photograph

◼   ► right until 2067 it was this crazy thing

◼   ► everything in audio no audio will expire

◼   ► until 2067 from the audio part of the

◼   ► protection as opposed to the copyright

◼   ► of the underlying composition or words

◼   ► and it's this is historically weird

◼   ► thing to ever think about that for the

◼   ► Economist it's perfect weekends for the

◼   ► blog and and it highlights is really odd

◼   ► aspect of where digital culture collides

◼   ► with analog culture and to some extent

◼   ► science so but to find a place where i

◼   ► can write about you know what's the

◼   ► what's the inside impact and seeing our

◼   ► cultural memory in this form and the

◼   ► restrictions on scanning access to it

◼   ► because of copyright and other bakeries

◼   ► there's not really not that we do that

◼   ► now the Atlantic there are places like

◼   ► the Atlantic New Yorker Harper's they

◼   ► might run articles like that but it

◼   ► would be much bigger this would be

◼   ► something I'd spend months on the

◼   ► compensation would probably not good

◼   ► enough for it I've talked to people

◼   ► who've written freelance for some of

◼   ► these publications and the experience is

◼   ► magnificent but they can't put money on

◼   ► the table to say the contract

◼   ► or a staff job to have money on the