The Talk Show

◼   ► this is a this is a special evening

◼   ► edition of the talk show i guess this

◼   ► week

◼   ► Marco Arment why are you doing this

◼   ► element again I'm trying to was so nice

◼   ► i just felt so welcome when settlement

◼   ► did that sound like you're sick i know i

◼   ► can't do it i guess i don't know so i

◼   ► think i've joined your club of people

◼   ► who don't own any apple shares directly

◼   ► you did own it before

◼   ► until today I owned a good amount of

◼   ► weight so you sold the hey I did

◼   ► oh sounds crazy I know why I've sell oh

◼   ► well I've I've been really good at

◼   ► knowing when to buy I I really haven't

◼   ► mastered the art of when to sell yet but

◼   ► I have no I over the last couple years

◼   ► of accumulated shares based on just like

◼   ► putting a little bit of money into this

◼   ► into my gambling fund every every month

◼   ► or so and and just knowing when to buy

◼   ► so i picked them up really cheap so i

◼   ► came out actually pretty pretty ahead of

◼   ► my average price is very low

◼   ► it was like four of six or something

◼   ► like that and i was waiting until

◼   ► earnings call day figuring that they

◼   ► would be a spike after the holiday

◼   ► earnings call like there was last year

◼   ► remember correctly that holiday orange

◼   ► would be so good i'd figured there be a

◼   ► spike and then i'd probably sell it all

◼   ► cuz i kind of want to get out of owning

◼   ► individual stocks I'm not I'm not that

◼   ► great at it like I haven't haven't lost

◼   ► any money with it overall but i haven't

◼   ► made enough to make it worth the hassle

◼   ► and i found that owning it was was

◼   ► making it hard for me to objectively see

◼   ► what's going on you know because it adds

◼   ► it adds a lot of skin in the game for me

◼   ► and I don't know if it's colored my my

◼   ► opinion but I think it might've and so I

◼   ► just wanted to get out of that for a lot

◼   ► of the same reasons you said you don't

◼   ► own individual shares also and you have

◼   ► a bigger problem of course of possibly

◼   ► being able to affect it

◼   ► i don't--that's problem but but i might

◼   ► someday you know that's the main thing

◼   ► for me but it's actually a good point

◼   ► that you make though about it

◼   ► coloring your

◼   ► objectivity you know I hate that word

◼   ► but you know that when you personally

◼   ► have skin in the game when it's your

◼   ► money it's right there is more of an

◼   ► emotional attachment and you know I

◼   ► can't honestly say i don't have any

◼   ► emotional attachment to apples success

◼   ► in general period but not owning the

◼   ► stock individually certainly makes that

◼   ► easier so i sold today at like 462 which

◼   ► is good i actually went down now it's a

◼   ► 440 heat already

◼   ► the reason i sold was because you know

◼   ► last night of course it took a huge dip

◼   ► after the run for released and and and

◼   ► and some other people were disappointed

◼   ► and and I realized that you know if this

◼   ► was this is probably going to be for

◼   ► Apple investor purposes the best news

◼   ► day for the next six months in all

◼   ► likelihood and the fact that it took

◼   ► that big of a dive on what's probably

◼   ► the best news day and for a while

◼   ► that scared me and so I i feel you know

◼   ► what let me get out now if I really want

◼   ► to get back in a later date

◼   ► I'll get back in on the upswing you know

◼   ► I didn't want it i was tired of writing

◼   ► it down and you know cuz i always feel

◼   ► like buying individual stocks as a

◼   ► casual investors kind of a sucker's game

◼   ► like the whole system there's there's

◼   ► all these big investors are so much

◼   ► bigger than us and all these

◼   ► complexities and derivatives and options

◼   ► and everything that are just way above

◼   ► my head and I just felt kind of like a

◼   ► sucker playing this game so i wanted to

◼   ► get out figured this was a good time and

◼   ► I figure you know cuz what's going to

◼   ► happen over the next few months of the

◼   ► stock price i don't see a lot of reasons

◼   ► for it to go up if it went down for this

◼   ► you know so I don't know that being said

◼   ► of course disclaimer this is not

◼   ► financial advice that I don't learn

◼   ► talking about but you know I student now

◼   ► that I got out of it I kind of already

◼   ► feel free from that burden of having to

◼   ► think about that having to babysit that

◼   ► asset and one of the things about it is

◼   ► you know for objectivity you know for me

◼   ► I don't

◼   ► have to now worried about what everyone

◼   ► else thinks about Apple because with the

◼   ► when you own the stock you have to worry

◼   ► about the public as a whole like voting

◼   ► for that company at with confidence or

◼   ► the wall street voting with their

◼   ► confidence in this company right and

◼   ► we've seen time and time again I mean

◼   ► you can make this your specialty time

◼   ► and time again seeing that these odd

◼   ► disconnects between actual apple

◼   ► prospects and products and success and

◼   ► what a lot of people in the press think

◼   ► about it and I'm just so tired of having

◼   ► to worry about that disconnect as

◼   ► something that will directly affect me

◼   ► so that's that's the biggest reason I

◼   ► wanted to get out was that I realized

◼   ► that I can be happy

◼   ► owning apple products developing the act

◼   ► in the apple ecosystem you know being

◼   ► involved with Apple choosing these

◼   ► things for myself without regard to what

◼   ► the market as a whole thinks because

◼   ► they're so often so far from what I

◼   ► think

◼   ► yeah i totally feel the same way I don't

◼   ► have any regrets over not owning apple

◼   ► stock and especially like for example I

◼   ► I even linked to a thing today pointing

◼   ► out that from 2007-2009 that the apple

◼   ► stock took a huge dive and proud of that

◼   ► obviously was that the whole economy was

◼   ► in tailspin with the you know financial

◼   ► institutions collapse but if ever there

◼   ► was a time when like if the argument now

◼   ► is that the reason that Apple stock is

◼   ► is going down and has gone down so

◼   ► severely last few months is that the

◼   ► growth is over growth growth growth

◼   ► future growth future growth is all that

◼   ► matters is what the people who are

◼   ► saying no no that the market is actually

◼   ► treating apple right and i'm the fan boy

◼   ► whose you know digging for an excuse to

◼   ► support my beloved Apple well then

◼   ► surely 2008-2009 with time when the

◼   ► stock should have been roaring because

◼   ► all the growth was ahead of it right the

◼   ► the iphone was out it was obviously

◼   ► going to grow it was anybody had two

◼   ► clues about what was going on mobile you

◼   ► know could see that this thing had a

◼   ► unbelievably tremendous future and what

◼   ► probably not that far off from Steve

◼   ► Jobs boasts that it was five years ahead

◼   ► of the competition right 2000 circuit

◼   ► 2007a android was I think everybody

◼   ► would agree now is dog shit

◼   ► oh yeah I'm the people who bought it

◼   ► like I like what back then i would go to

◼   ► Alzheimer's investor things and so of

◼   ► course all the investors always have the

◼   ► brand newest phone possible and so I'm i

◼   ► remember the first time I saw the

◼   ► tmobile was the g1 the first android

◼   ► phone yeah that was a brown or am i

◼   ► think it was relaxed

◼   ► that's the soon yeah it was it wasn't

◼   ► you know the black like you know it's

◼   ► like able to hang and yeah it was weird

◼   ► and even even this guy who just bought

◼   ► it was so happy to show off his oh yeah

◼   ► it's a piece of trash even he knew that

◼   ► I must have I think it was at south by

◼   ► southwest and so it might have been i

◼   ► think that that that g one came out at

◼   ► the end of 2008 so it was probably March

◼   ► 2009 so again nice i think 2008-2009 is

◼   ► when if if growth was really what the

◼   ► market value future growth then that's

◼   ► when that stock should have been

◼   ► shooting up and wasn't I Merlin Mann had

◼   ► one and swore by it i don't know how

◼   ► long he's 12

◼   ► yeah I swear to God and I remember this

◼   ► distinctly it'sit's South by Southwest

◼   ► 2009 and it's daytime mean I was

◼   ► probably late afternoon private cocktail

◼   ► but i mean i still remember it was

◼   ► daytime because it was at the four

◼   ► seasons in austin and four seasons as a

◼   ► lot of Windows and so I like times that

◼   ► I'm there they've been there in the

◼   ► daylight I remember it being daytime and

◼   ► it was me and Merlin and Michael lop and

◼   ► I've never seen that the g1 before

◼   ► Merlin showed it to me and it was just

◼   ► so awful and and michael looked at and

◼   ► Michael was so repulsed like he didn't

◼   ► even want to touch it

◼   ► I mean he was like really like grossed

◼   ► out like like maybe he acted honestly he

◼   ► was he was trying to not be you know how

◼   ► like if your ear as an adult not as a

◼   ► kid but as an adult if you go somewhere

◼   ► you served some food that you're not

◼   ► going to eat you're just gonna go move

◼   ► it around your plate and not say

◼   ► anything and just be polite about it but

◼   ► you know

◼   ► that's what Michael was like he was like

◼   ► moving around this plate like but there

◼   ► is no way he was gonna actually try it

◼   ► and Merlin was given us this explanation

◼   ► for what he found appealing about it and

◼   ► you know I think it has something to do

◼   ► with gmail that you know maybe the gmail

◼   ► app did something that I that's the

◼   ► connection you know there was some kind

◼   ► of way that you can make an argument

◼   ► that it did something pretty good you

◼   ► know maybe gmail and i don't know i

◼   ► guess probably did pretty good job with

◼   ► your google calendar right

◼   ► out-of-the-box even back then but

◼   ► Michael was just an FYI didn't know what

◼   ► to say Michael was just like ultimately

◼   ► it's just like wait just but stop stop

◼   ► just look at it i mean--and and even

◼   ► Merlin who was high on the thing at the

◼   ► time he was like and he might have been

◼   ► high on something else I don't know but

◼   ► I it was like yeah you do have a point

◼   ► anyway that's when the stock should have

◼   ► been shooting up and it wasn't it's

◼   ► never really been that that related to

◼   ► reality

◼   ► well just get it also introduced on on

◼   ► any kind of you know present value of

◼   ► the company's products that you know and

◼   ► and prospects to and just like there's

◼   ► so much external force on it you know

◼   ► with you know as you said like that

◼   ► whole period when the stock was tanking

◼   ► because the whole market was tanking

◼   ► there's all those external factors so

◼   ► even when the company was doing

◼   ► fantastically with new products and

◼   ► showing tons of signs of growth the

◼   ► whole market was so bad that the stock

◼   ► price stock anyway and you know now

◼   ► we're seeing kind of other problems of

◼   ► well you know they might be reaching

◼   ► saturation in some places they might be

◼   ► you know you know they can't possibly

◼   ► keep growing their growing a year ago

◼   ► today would be the other will be more

◼   ► money from the world has to invest in

◼   ► them like there's there's all sorts of

◼   ► of external factors now that they're

◼   ► running into that are being problematic

◼   ► for the stock price even though the

◼   ► company seems like they're in really

◼   ► great shape right and i just want to

◼   ► stay here as use those anybody's

◼   ► listening to this show extemporaneous

◼   ► Lee you know and then the next day or

◼   ► two after it comes out is going to know

◼   ► the context of what we're talking about

◼   ► but the the shows are always up there

◼   ► forever and people listened to him just

◼   ► for historical context we're recording

◼   ► this on the evening of

◼   ► the 24th January 2013 and yesterday

◼   ► apple reported their results for the

◼   ► holiday quarter on the stock their stock

◼   ► opened today at like five hundred and

◼   ► ten bucks a share and it closed at 450

◼   ► so the biggest single biggest company in

◼   ► the world by market cap lost 12 over

◼   ► twelve percent of its value in a single

◼   ► day on an earnings report that that

◼   ► completed a record-breaking not for the

◼   ► company but for any company in history

◼   ► the single-most profitable year in

◼   ► history with still growing revenue and

◼   ► really I guess ultimately when it comes

◼   ► down to it you'd go through all the

◼   ► numbers the one thing that has dropped

◼   ► is their profit margins which has

◼   ► dropped from like astronomically high

◼   ► forty-five to fifty percent a year ago

◼   ► to still remarkably high like 36 or 37

◼   ► 38 percent for a hardware company which

◼   ► is higher than software companies more

◼   ► margin margins like Microsoft's and

◼   ► Google's but because those because those

◼   ► margins are shrinking their earnings

◼   ► profits whatever you want to call it net

◼   ► income is shrinking year-over-year for

◼   ► the first time since 2003 even though

◼   ► we're talking about numbers like nine

◼   ► ten billion dollars per quarter in

◼   ► earnings and profit so it is not it's

◼   ► not like hey it was entirely good news

◼   ► the growth is still there

◼   ► ah but the the market reaction to it is

◼   ► absolutely ridiculous i think i would

◼   ► love to know and I just this is the sort

◼   ► of thing I googled for and couldn't find

◼   ► anything and I guess you know I after

◼   ► i'm sure there's a way to figure it out

◼   ► but I'm trying to figure out if like the

◼   ► biggest company in the world

◼   ► whatever the biggest company in the

◼   ► world as you know it was Exxon before

◼   ► like 2005 it was General Electric you

◼   ► know the title passes every couple years

◼   ► has there ever been a company at the top

◼   ► of the currently biggest market cap who

◼   ► so volatile stock the stock price as

◼   ► Apple is like a question right like

◼   ► talking about the stocks that we own

◼   ► I buy my own like ninety seven dollars

◼   ► I swear it's like 97 was more than a

◼   ► little bit more now but of serious or XM

◼   ► I don't know which ones I was like three

◼   ► cents

◼   ► yeah it was like there was a time when

◼   ► they were like on the couple years ago

◼   ► they were like on a customer going

◼   ► bankrupt enemy is my friend Paul

◼   ► Colossus and I run and he pointed it out

◼   ► to me on aim it was like hey you know

◼   ► like I forget which one is the company

◼   ► now it will be merged into serious so

◼   ► it's serious why so serious i didn't

◼   ► know so it's called Sirius XM guys they

◼   ► kept both things so I and they were

◼   ► seriously trading it like three cents a

◼   ► share or something like that and I was

◼   ► and I have it I have instead is one of

◼   ► those like this is how I make

◼   ► investments i have XM in the car and

◼   ► it's all we ever listen to in the car

◼   ► and I'm happy to pay whatever it is they

◼   ► charged me a month that seems like i'm

◼   ► getting a good value for something that

◼   ► I enjoy it works very well so I thought

◼   ► well that doesn't make any sense that

◼   ► they would be going bankrupt this seems

◼   ► like a good deal

◼   ► it seems like every car i see nowadays

◼   ► has the goofy little antenna on the roof

◼   ► for it they have just bought out their

◼   ► competitors they don't have any

◼   ► competition i'm gonna buy them because i

◼   ► don't see how this is gonna go anywhere

◼   ► without but my each I'm not an investor

◼   ► I don't keep a lot of money there my

◼   ► etrade account I swear to God had like

◼   ► twenty seven dollars or something like

◼   ► that in it so i just bought as many

◼   ► shares as I could I don't know what it

◼   ► was maybe it was like 11 cents a share

◼   ► so i bought a decent number of shares

◼   ► you probably paid ten bucks to buy him

◼   ► yeah yeah I did I think like the the 999

◼   ► transaction fee took up a lot of it and

◼   ► lo and behold I forget what its trading

◼   ► and let me see it three dollars in nine

◼   ► cents so I've made money on it but i

◼   ► only started with like I don't know ice

◼   ► literally like twenty dollars i mean

◼   ► it's it was the equivalent of like when

◼   ► you're in college and you you you know

◼   ► where the mac with the ATM machines were

◼   ► that let you take out ten dollars

◼   ► instead of 20 because you only have

◼   ► eighteen dollars in your account

◼   ► yeah i lost like nine nine dollars like

◼   ► thirty three percent of the trade on the

◼   ► train

◼   ► action and got like twenty dollars worth

◼   ► of this document it's gone way up

◼   ► that's like the only individual stock I

◼   ► oh and now you can you can sell it and

◼   ► maybe maybe buy an ipad mini smart cover

◼   ► with the proceeds

◼   ► yeah something like that but so let's

◼   ► talk like that though I guess stock of a

◼   ► company that is selling it at eleven

◼   ► cents a share or something like that

◼   ► well you expect it may be to have one

◼   ► day when it goes up or down fifteen

◼   ► percent twenty percent because it only

◼   ► takes ten cents for it to go up fifty

◼   ► percent the biggest company in the world

◼   ► I'd it doesn't make any sense to me that

◼   ► they would either go up or down twelve

◼   ► percent in one day based on a quarter

◼   ► where what they announced was really not

◼   ► that far removed from what everybody was

◼   ► expecting

◼   ► yeah I mean and that's one of the

◼   ► reasons why I wanted to get out of

◼   ► owning that stock is because it is just

◼   ► so incredibly volatile and and I was

◼   ► just tired of of the stress of and and

◼   ► kind of the frustration every day of

◼   ► like you know what is the market

◼   ► thinking with this it shouldn't be doing

◼   ► this so you know things like that and

◼   ► it's just I don't need that in my life

◼   ► anymore like I I realized like the money

◼   ► I made on that over the last couple

◼   ► years since i've started buying the

◼   ► shares I made you know some money on it

◼   ► but i would have been probably better

◼   ► served just ignoring that completely and

◼   ► redirecting that effort and time and

◼   ► stress capacity into another business or

◼   ► another podcast or a few more blog posts

◼   ► or something else like doing anything

◼   ► else would have been a better choice for

◼   ► me then then boring what Apple stock

◼   ► every week

◼   ► yeah this comes up for me a lot because

◼   ► I mean and I I don't blame people i

◼   ► really don't because I don't expect

◼   ► expect that the vast majority of people

◼   ► who either list well maybe listen to my

◼   ► show they're more regulars but I

◼   ► certainly understand that people who

◼   ► read my website an awful lot of them are

◼   ► not regular readers they just come there

◼   ► when somebody else links to something or

◼   ► they'll they'll think to check in 110

◼   ► hit-and-runs and so you know i think a

◼   ► lot of people probably if they had to

◼   ► guess would think that I do own apple

◼   ► and so like on weeks like this where i

◼   ► spend a lot of time and effort writing

◼   ► about the stock i'll get a handful of

◼   ► emails asking

◼   ► really almost always very politely just

◼   ► curious not accusation will not you know

◼   ► any kind of confrontation but just

◼   ► curious like hey do you own apple stock

◼   ► and then you know I have a I don't think

◼   ► i have a text expander state but if i do

◼   ► have forgotten but you know i have a

◼   ► you'd short answer that no I feel like I

◼   ► shouldn't because it's a conflict of

◼   ► interest and sometimes I write back and

◼   ► say wow that's good to know

◼   ► boy that must be frustrating for you

◼   ► because I'm sure you would have wanted

◼   ► to buy it you know back when it was $72

◼   ► and share and in 2008 and man look at

◼   ► that now I and I honestly don't have

◼   ► that thought at all like i am the type

◼   ► of person who if I were by playing a

◼   ► casino game and I was betting black on

◼   ► rely on Betterlife but if I was betting

◼   ► black and I got up and left and notice

◼   ► that black just 14 in a row i would

◼   ► think

◼   ► dammit I shouldn't you know I should've

◼   ► stayed there I don't have that any any

◼   ► kind of feeling like that with apple

◼   ► because I feel like I've done very well

◼   ► with apples success my own way you know

◼   ► that that that my website has become so

◼   ► popular people are interested in it and

◼   ► and you know I I have no complaints

◼   ► about the success I've enjoyed on in

◼   ► some sense on Apple's back over the last

◼   ► 10 years I don't need it also to be in

◼   ► the stock market right and if that was a

◼   ► risk to your credibility than it would

◼   ► really not be worth exactly know that's

◼   ► a perfect point where it's actually in

◼   ► some sense it would be worse where I

◼   ► feel like being able to say you know

◼   ► being in that you know successful

◼   ► situation i am with my website right now

◼   ► and being able to say i don't own the

◼   ► stock i have no relationship with them

◼   ► and I know I've they don't give me money

◼   ► they don't pay for my trips to come to

◼   ► their events or anything is worth more

◼   ► to me

◼   ► overall I mean I can't put a price tag

◼   ► on that but it's worth more to me inside

◼   ► my head then then it would be if i put i

◼   ► don't know whatever number thousand

◼   ► dollars i could have theoretically put

◼   ► into the stock when I thought it was

◼   ► incredibly long I wonder you know what

◼   ► what effect having like a bad six months

◼   ► of of the stock like what effect that

◼   ► has the company and I think you know

◼   ► financially apples doing very well for

◼   ► themselves they have a massive pile of

◼   ► cash you know that's that all seems well

◼   ► and good and they don't seem affected by

◼   ► that I think Tim Cook is putting on a

◼   ► good

◼   ► the good face for two and i don't think

◼   ► he has like no job security to worry

◼   ► about 40 for a long time but you know

◼   ► might be a problem for retaining talent

◼   ► I I wonder I that's the sort of thing

◼   ► where it's a and I'm a little in over my

◼   ► head but I wonder like how much Apple

◼   ► like our options still a thing for

◼   ► retain retaining talent at an apple

◼   ► I mean and like you know they can always

◼   ► reprice them like they did with jobs

◼   ► that whole problem I i assume again i'm

◼   ► also weighed in way over my head with

◼   ► the legalities of what they can do here

◼   ► but you know they they could like spend

◼   ► more money i assume to make the options

◼   ► worth more to their existing employees

◼   ► but I have to imagine this must hurt

◼   ► morale for people who have a meaningful

◼   ► number of stock options or meaningful

◼   ► matter of compensation tied to the stock

◼   ► price and some other way and either that

◼   ► probably aren't a whole lot of people

◼   ► who have that situation but i don't know

◼   ► you know this could be a problem like if

◼   ► they start losing mid-level or even

◼   ► upper level VP's that could really be

◼   ► problematic and I feel like Apple

◼   ► already has

◼   ► they already have a problem retaining

◼   ► talent because from what I see I'm grant

◼   ► this is based on no research accept

◼   ► people like people I see and know and

◼   ► read about but it seems like you know

◼   ► Apple has created this awesome ecosystem

◼   ► especially with iOS someone with the mac

◼   ► but mostly with iOS is awesome software

◼   ► ecosystem and they have lost a lot of

◼   ► good people over the last few years who

◼   ► have gone out and done there on iOS

◼   ► startups and and that all that is

◼   ► probably a pretty big talent retention

◼   ► problem alone and so I I feel like if

◼   ► you add any factors to that if you add

◼   ► in things like options being worth a lot

◼   ► less than they were before that could be

◼   ► really bad for them

◼   ► yeah and i don't i think it is a

◼   ► different I don't think Microsoft had

◼   ► this problem in Windows heyday because

◼   ► obviously there were

◼   ► the success of windows created a

◼   ► inordinate number of programming jobs

◼   ► developer jobs but I don't think it

◼   ► created this sort of jobs where somebody

◼   ► could leave Apple and and either be

◼   ► guaranteed a lot of money or have the

◼   ► opportunity as like a founder to to make

◼   ► a lot of money it wasn't like a start-up

◼   ► types thing you know the the first real

◼   ► startup thing for developers was the web

◼   ► not windows right and the web it was

◼   ► hard to make money on the web so it

◼   ► wasn't quite as much of a gold rush

◼   ► mentality of oh my god i'm missing out

◼   ► on everything going on the web right now

◼   ► because i'm working for some big company

◼   ► right and it wasn't the sort of thing

◼   ► that step that that sprang completely

◼   ► from one company where writers this well

◼   ► I mean unsurprisingly there's an

◼   ► enormous well of iOS development talent

◼   ► in apple like people who are really good

◼   ► you would I OS now well just thinking

◼   ► about the friends that I that you know a

◼   ► lot of a mutual friend of mine in yours

◼   ► but friends we have who work there I

◼   ► mean they're they're you know they're a

◼   ► plus people and no surprise i'm sure

◼   ► that you know that that they're on the

◼   ► you know but probably dealing with those

◼   ► recruiter pitches and a regular basis

◼   ► you have a problem to with with

◼   ► retaining these people is if the growth

◼   ► is slowing down then Apple is going to

◼   ► lose some of its reputation of being a

◼   ► place where the cutting edge is

◼   ► happening and and that also like that

◼   ► that dampening of that even though i'm

◼   ► sure there are there are still a lot of

◼   ► you know exciting things to do an apple

◼   ► that's what that even a slight dampening

◼   ► and that is going to also amplify people

◼   ► desire to leave and go to eat or

◼   ► something more exciting or their own

◼   ► startup yeah and I do think that that is

◼   ► part of the appeal that Apple has for

◼   ► top-notch talent is sort of sense that

◼   ► this that's the show that's where the

◼   ► best people go

◼   ► I you know that you're not really

◼   ► pushing yourself if you haven't

◼   ► tried taking a job at apple yet right

◼   ► and you know that's an exaggeration but

◼   ► that that spelling it out like that kind

◼   ► of sounds a little preposterous but i

◼   ► think that that's a a I don't know what

◼   ► you want to call it at an undercurrent

◼   ► in our industry that that people get you

◼   ► know that when you know when you're here

◼   ► because you know in addition to them to

◼   ► people from Apple leaving Apple to go to

◼   ► start you do we do know a lot of mutual

◼   ► friends who've been independent and then

◼   ► gone to apple you know you understand

◼   ► the draw of it is not entirely financial

◼   ► a lot of it is that all of a sudden

◼   ► you've got an opportunity to maybe do

◼   ► the best work of your life you know and

◼   ► certainly the work that might reach the

◼   ► most people or order to just have more

◼   ► control over what you do like an apple

◼   ► you might be working on you know some

◼   ► some feature of some little used app

◼   ► that you know if you if you want to be

◼   ► like a big product person and have your

◼   ► own control over what you do over I can

◼   ► make an entire app yourself or with one

◼   ► of the person some people and apple can

◼   ► do that most can't and even the ones

◼   ► that do you usually can't put their name

◼   ► on it right now nobody gets to put our

◼   ► name on it really right I was anybody is

◼   ► there anybody that with all the keynotes

◼   ► yeah but that's really the only at the

◼   ► exactly the handful of sand as he

◼   ► pleases yeah and even then I wondered

◼   ► because you know like there's a lot more

◼   ► executives than those who get to go on

◼   ► stage right it's a very short list

◼   ► I wonder though you know in the past it

◼   ► was always easy to pick which company

◼   ► was like the place that especially like

◼   ► programmers right out of college or you

◼   ► know people who who were really good and

◼   ► who would get noticed publicly and be

◼   ► you know be a Pope's by somebody like

◼   ► what was the company everyone wanted to

◼   ► work for so i think when I left college

◼   ► and 2004 sorry when I house colleagues

◼   ► in 2004 that company was google and it

◼   ► remained indisputably google for a while

◼   ► maybe until around 2009 even even maybe

◼   ► 2010 and and then Google started getting

◼   ► big and boring and then I think Apple

◼   ► was that company starting around iphone

◼   ► time i think or maybe even a little bit

◼   ► before Apple became that company for a

◼   ► lot of people and it was never quite as

◼   ► prevalent in that role as Google was for

◼   ► so long but it certainly was there too

◼   ► to a large extent i wonder how much that

◼   ► is fading now but it seems like Google

◼   ► is not going upwards in that direction

◼   ► Google's still going downwards of you

◼   ► know being an interesting place for

◼   ► cutting-edge people to want to work so

◼   ► now though I don't really see a start-up

◼   ► in a facebook might have briefly had a

◼   ► little bit of that maybe two years ago

◼   ► but i don't really see what companies

◼   ► replacing that I think maybe what's

◼   ► replacing that is just doing your own

◼   ► startup for for this for this era you

◼   ► know maybe for this five-year period

◼   ► yeah i think so and I think Facebook's a

◼   ► good example where I mean and I add I'm

◼   ► probably really I'm qualified to speak

◼   ► about it because I've always found

◼   ► facebook distasteful I mean that still

◼   ► have never signed up for the thing but I

◼   ► I don't know that anybody you know let's

◼   ► say two years ago three years ago maybe

◼   ► when Facebook will head peak draw for

◼   ► talent i think it was entirely about the

◼   ► anticipation of them having a big IPO

◼   ► and that you could join even late in the

◼   ► game and make a lot of dough

◼   ► I not because boy they're putting out

◼   ► the best software in the world

◼   ► yeah I think you're right you know like

◼   ► nobody really thinks about it as great

◼   ► software you know even Microsoft because

◼   ► in the nineties it was always was

◼   ► definitely microsoft you know and

◼   ► Microsoft had a run on their stock

◼   ► throughout the nineties that was just

◼   ► tremendous I mean there's it was like a

◼   ► free no phrase microsoft millionaires

◼   ► you know that there were teams are or i

◼   ► guess it was almost you know it was like

◼   ► a weird social thing where that you'd be

◼   ► at Microsoft on a team of six people and

◼   ► to the people would be like like

◼   ► multi-millionaires because they've been

◼   ► there for three four five years and the

◼   ► other for people who maybe we're only

◼   ► there two years with nothing but their

◼   ► salary and options that had invested yet

◼   ► no but you are surrounded by people who

◼   ► were like not just ok if you add up my

◼   ► net worth yes it's a little bit over a

◼   ► million a millionaire but they were like

◼   ► millionaire millionaires and they just

◼   ► kept coming to work all because it was

◼   ► you know people got these options in the

◼   ► stock had just gone up up up every micro

◼   ► surface

◼   ► well I'm excited it's one of those

◼   ► things i always hear about and always

◼   ► think I should read that sometime and of

◼   ► course I probably never will

◼   ► I'm it's one of those books where I'm

◼   ► surprised I'm not in the same situation

◼   ► that it seems like type of book that

◼   ► would be on my wish I'd read it but

◼   ► haven't read but I did read it was it's

◼   ► very good i mean even split if you want

◼   ► well I don't you know I don't think i

◼   ► remember it quite well enough to spoil

◼   ► it but it's just it it it but it it

◼   ► captured that feeling know of you know

◼   ► you never knew who you were around who

◼   ► was you know had like a net worth of

◼   ► 15-20 million dollars and was doing the

◼   ► exact same work as you was doing it for

◼   ► nothing but a salary of I don't you know

◼   ► ninety thousand dollars a year which was

◼   ► like you know a lot better in 1995 that

◼   ► sounds today

◼   ► oh yeah well and also a minute and

◼   ► that's always kind of been problematic

◼   ► and part a deeply-rooted part of the the

◼   ► modern computer worker culture is you

◼   ► know you eat a lot of people except

◼   ► pretty mediocre salaries on the promise

◼   ► of maybe striking it rich with options

◼   ► or something and and in practice that

◼   ► happens to so few programmers relative

◼   ► to how many jobs there are they're

◼   ► paying these terrible salaries promising

◼   ► the possibility of these things it's

◼   ► really kind of sad it's it's it's a lot

◼   ► like like the celebrity or entertainment

◼   ► business or even professional sports

◼   ► where you know people will tolerate

◼   ► pretty-pretty a ripoff conditions for a

◼   ► while with the hope of making a big and

◼   ► most never will

◼   ► right right like minor league baseball

◼   ► being right famous example right like

◼   ► minor league baseball players most of

◼   ► them unless they've already there so

◼   ► talented like takin top and the draft

◼   ► and they've signed for a big bonus are

◼   ► making like hundreds of dollars a week

◼   ► maybe even in a month

◼   ► riding around on like school buses

◼   ► staying in college dorms

◼   ► you know all you know six months at a

◼   ► time and then going to you know get a

◼   ► day job for the other six months of the

◼   ► year i'm grown men you know

◼   ► thirty-year-old grown man who still hope

◼   ► to make it to the major leagues who are

◼   ► sleeping in college dorms for six months

◼   ► that's gotta be rough oh I think it's

◼   ► really rough sort of what makes minor

◼   ► league baseball so poetic though you

◼   ► know I the whole bull durham thing here

◼   ► let me throw this is something from my

◼   ► notes and this is about the apples to

◼   ► get back to the apple stock and it's not

◼   ► just the stock it's it's to me and I i

◼   ► talked about this with mulch last week

◼   ► where there's as different breed of

◼   ► Apple why don't you want to call them

◼   ► pessimist I don't use the word hater

◼   ► because I feel like hater is the

◼   ► opposite of fanboy and it's not

◼   ► constructive

◼   ► but people who just I'm just gonna say

◼   ► people who don't like Apple and people

◼   ► you know or or or who they're looking

◼   ► for reasons to always not like Apple

◼   ► right cuz i mean that's like the real

◼   ► opposite of family and the family

◼   ► accusation is that is that you know

◼   ► whoever the accused of it will blindly

◼   ► try to support the thing that they've

◼   ► bought usually because it's something

◼   ► that you can't economically by both

◼   ► sides of so you gotta make a choice and

◼   ► you want to defend your choice and so

◼   ► you want to support that you know

◼   ► emotionally and psychologically some

◼   ► kind of that that convey a distance that

◼   ► there's some kind of term for that I

◼   ► don't know

◼   ► yeah something and so I think that hater

◼   ► is the other end of its like it's

◼   ► somebody who who who has decided never

◼   ► to to support this thing never to buy

◼   ► this company's products and want to

◼   ► continually justify that position to

◼   ► themselves I I'd something like that and

◼   ► I think I got sidetracked on this point

◼   ► last week before i made it quite right

◼   ► which is that there's de tirely

◼   ► different breeds of people who let's say

◼   ► people who Apple drives crazy I mean and

◼   ► and and let's just say this take it to

◼   ► extremes one would be lets say like the

◼   ► open-source zealot with long hair and a

◼   ► beard and you know a developer who loves

◼   ► android because it's open really

◼   ► seize it and thinks it's just great that

◼   ► you can download it and you know really

◼   ► doesn't see it as a joke some of it is a

◼   ► little while but there's still no enough

◼   ► of it that's open and really really

◼   ► hates the whole app store thing and the

◼   ► fact that you you know they have to

◼   ► jailbreak the thing to sideload apps on

◼   ► it and you still can't jailbreak the

◼   ► iPhone 5 and blah blah blah that guy and

◼   ► compare and contrast with the guy who

◼   ► works on Wall Street and is 57 years old

◼   ► and wears a suit everyday I and really

◼   ► you know is more about the Apple the

◼   ► stock APPL the company you know and and

◼   ► it's a very different of those are two

◼   ► people who are never going to meet a

◼   ► very different reasons for not liking

◼   ► the company or being pessimistic about

◼   ► it or predicting its demise or whatever

◼   ► both driven nuts by the company and I I

◼   ► feel like a lot of them it's all come

◼   ► together in recent months though where

◼   ► that the media coverage I've seen of

◼   ► apple in the last two months has

◼   ► consistently presented apples smartphone

◼   ► sales in a way that I think makes it

◼   ► look as though Samsung is already

◼   ► outselling them and and it's not true at

◼   ► the high end you know into the galaxy

◼   ► note in the galaxy tab right they say

◼   ► increased competition from the galaxy

◼   ► tab and that apple's share of the

◼   ► smartphone's has dropped from 23% in

◼   ► nineteen percent and Samsung has gone up

◼   ► to thirty one percent and then anyway I

◼   ► think my dad I always think my dad my

◼   ► dad read that article what would he

◼   ► think he would say well that's this

◼   ► samsung galaxy tab is outselling the

◼   ► iphone by a good margin and that's not

◼   ► true

◼   ► apple sold more iphone 5 in like the

◼   ► first three or two months than apple and

◼   ► then samsung sold galaxy tab threes in I

◼   ► forget how much longer it's been on the

◼   ► market you know it's not even close

◼   ► so here's what I think is going on in

◼   ► some extent I think that there's a lot

◼   ► of writers analysts blogger zealots and

◼   ► in some sense investors to who have been

◼   ► waiting and waiting four years for Apple

◼   ► to fall for whatever reason whatever

◼   ► their hobby horse reason of of what's

◼   ► wrong with apple

◼   ► why apple's doing it wrong and why

◼   ► they're lucky they have been waiting for

◼   ► Apple to fall and they've grown so

◼   ► impatient because it hasn't happened

◼   ► that they've just gone ahead and claim

◼   ► that it's happened

◼   ► right or like they are they amplify any

◼   ► sign that it might be happening in some

◼   ► point in the future I think there's an

◼   ► awful lot of them who are claiming that

◼   ► it's happening now

◼   ► right i mean I'm i see it on Twitter

◼   ► like with the reaction to my sort of

◼   ► incredulous that Apple apples results

◼   ► yesterday should you know would result

◼   ► in a massive massive dumping of the

◼   ► stock again I think the stocks actually

◼   ► going to lower since the point where

◼   ► somebody tweeted it but somebody worked

◼   ► it out that the amount of money that

◼   ► apple's market cap dropped after hours

◼   ► just in like two hours and after our

◼   ► training after the result was equal to 2

◼   ► Nokia's plus 2 rims have any i think it

◼   ► has gone down further since and it's

◼   ► gone down further since that Apple has

◼   ► lost the entirety of two rims and to

◼   ► Nokia's i think a lot of this attitude

◼   ► like I i wrote this thing come let's go

◼   ► for the magazine is published this week

◼   ► called anti-apple anger and and you know

◼   ► my theory is that a lot of people really

◼   ► resent Apple you know like i like i

◼   ► choose not to buy samsung phones but i

◼   ► don't really have any feelings towards

◼   ► samsung I just don't really I don't

◼   ► really think I really care about them

◼   ► I'm and pretty much in different but a

◼   ► lot of people who choose not to buy

◼   ► apple stuff really get worked up about

◼   ► it and I think one of the reasons why is

◼   ► because apple products say no a lot in

◼   ► the in the design choices they make and

◼   ► in the in the features they omit and the

◼   ► implementation of the features they have

◼   ► they say no a lot and they say no in an

◼   ► opinionated way and and kind of like a

◼   ► at least in people's minds like a Steve

◼   ► Jobs arrogance way of like okay the

◼   ► iphone doesn't have a keyboard because

◼   ► nobody should ever need a keyboard

◼   ► that's the wrong way to do it and if you

◼   ► need a keyboard

◼   ► tough luck you're wrong you know it's

◼   ► that kind of attitude and and so that

◼   ► that really turns a lot of people off

◼   ► and you know kind of like well you know

◼   ► here's here's what we offer we may be

◼   ► made the thing that we think is bad

◼   ► just if your needs are different you're

◼   ► somehow wrong or inferior and if you

◼   ► don't like it there's the door

◼   ► you know so it does make a lot of

◼   ► enemies and so that's why i feel like

◼   ► the people who choose not to buy Apple a

◼   ► lot of times they have chosen not to buy

◼   ► Apple because they either want something

◼   ► Apple as an offer or they do

◼   ► legitimately need something that apple

◼   ► stuff can't address for them and and

◼   ► that attitude has made them actually

◼   ► angry that Apple like doesn't want their

◼   ► money or won't take their business or

◼   ► won't make something that satisfies them

◼   ► so it generates level of anger that

◼   ► seems stronger than then what a lot of

◼   ► companies get for just not serving a

◼   ► market and I think it does have to do

◼   ► with that attitude that I think Steve

◼   ► Jobs showed publicly and that Apple is

◼   ► kind of now it's kind of become their

◼   ► reputation of having this attitude even

◼   ► even people there now don't actually

◼   ► express it this way but this attitude of

◼   ► well you know this is whatyou this is

◼   ► all you should ever need and if you if

◼   ► your needs are different than you know

◼   ► you're wrong right well I like your

◼   ► there's the door because that's the

◼   ► other thing is that they don't rather

◼   ► than just take the door and go by the

◼   ► other companies product and say okay

◼   ► about this one

◼   ► they don't take the door they stay in

◼   ► complaint

◼   ► yeah well and you know a lot of times we

◼   ► get if you really believe like if

◼   ► Apple's saying no one ever needs a

◼   ► keyboard and you're like well but i like

◼   ► keyboards you know then there's like

◼   ► this this motivation people say wait

◼   ► know when something's wrong here you

◼   ► people are all sheep you're brainwashed

◼   ► your faithful whatever you know all

◼   ► these terms that mean you're being

◼   ► irrational devoted you know that they

◼   ► want to discredit you guys like know

◼   ► that that's factually wrong in my head

◼   ► so obviously something's wrong with all

◼   ► of you people for buying this and for

◼   ► saying it's so great i like this guy

◼   ► link to this week he said here's the

◼   ► things Apple needs to do and one of them

◼   ► is making I now our lease announced

◼   ► during the earnings call they should

◼   ► announce that we're gonna make an iphone

◼   ► with a hardware keyboard I

◼   ► and he rides your correspondent does not

◼   ► have an iphone i probably wouldn't own

◼   ► one anyway but I'm precluded from even

◼   ► considering one because they do not come

◼   ► with the real physical keyboard right

◼   ► and i have saggy and I absolutely must

◼   ► have one so i love this guy I love him

◼   ► because he's still hung up on this 2007

◼   ► complained of that Apple needs to not

◼   ► should but needs to make an iphone with

◼   ► a hardware keyboard and then I just love

◼   ► it I love the bonus-point his business

◼   ► whatever but that he probably wouldn't

◼   ► own one anyway that they must do it

◼   ► because he can't buy one without one but

◼   ► he still wouldn't buy one man's about

◼   ► yeah that is pretty good

◼   ► that to me is is really really good i

◼   ► also saw the along similar lines i saw

◼   ► some because one good way to get a lot

◼   ► of clicks and it's one of those things

◼   ► and you wrote about this recently but

◼   ► don't link to jerks and it's a fine line

◼   ► you know be trying to give you an

◼   ► exceptional you're still allowed to I

◼   ► just don't want yeah but it's a fine

◼   ► line for everybody and it is where it's

◼   ► a weird thing for me because my site has

◼   ► gotten so popular and i don't really i

◼   ► tend I think for the I think it's good

◼   ► that i still see it the same way I used

◼   ► to

◼   ► and I think if there's any sort of

◼   ► consistency as it's gotten more

◼   ► successful it's because to me in my mind

◼   ► it it isn't that much but i don't i

◼   ► don't see the people reading the site i

◼   ► see the same screen that I saw before

◼   ► but i do know in the back of my head

◼   ► that there's so many more people reading

◼   ► and so I am a little bit less likely and

◼   ► me one of those things that people write

◼   ► just to get the clicks just together it

◼   ► is the i'm switching from iphone to

◼   ► android and here's why

◼   ► you know I loved my iphone four years

◼   ► but now i'm switching to android and

◼   ► there was one last week i think it was a

◼   ► guy get home and I almost link to I had

◼   ► it written up I don't do I very seldom

◼   ► write up a post or even a link and then

◼   ► stare at it and have it all ready to go

◼   ► just like one click from publish and

◼   ► then scrapped it very very seldom but i

◼   ► did it with this one because I just said

◼   ► you know what this guy was just angling

◼   ► for this you know because it wasn't even

◼   ► here's why I did switch its here's why

◼   ► I'm going to switch which is not even

◼   ► worth right because i really got the

◼   ► feeling like he wasn't gonna do it

◼   ► anyway but anyway the thing that i found

◼   ► was that he had like it was only

◼   ► separated by one paragraph it was like 7

◼   ► paragraph in was that I all he'd a lot

◼   ► of his action now on his iphone is in

◼   ► these apps from Google and he uses you

◼   ► know the gmail app for his email and

◼   ► google maps for maps instead of apple

◼   ► maps and I had like two or three other

◼   ► examples and a lot of people have been

◼   ► writing about this that trend lately to

◼   ► that people replacing apples built-in

◼   ► apps with third-party apps and this is

◼   ► somehow bad for Apple then another

◼   ► paragraph and in the next paragraph was

◼   ► that apple's app store apple is too

◼   ► closed and doesn't let you replace stuff

◼   ► you know two paragraphs before he said

◼   ► the reason he switched thing about and

◼   ► think about switching the android is

◼   ► that he's replaced all of his built-in

◼   ► apps plus they don't a lot of people say

◼   ► that the google apps are actually better

◼   ► on iOS and their android after all a lot

◼   ► of people do and I had something I want

◼   ► to write about soon on daring fireball I

◼   ► want to do it as I got this in draft

◼   ► follow-up to my thing last week about

◼   ► that UI design trends and that to me

◼   ► it's very notable that google is often

◼   ► hailed at being as being having these

◼   ► really nice iOS apps and that are in

◼   ► this sort of knew less textured sort of

◼   ► planar design style and trying to avoid

◼   ► a rectangles I'm trying to avoid all

◼   ► kind really trying to avoid the word

◼   ► skeuomorphic and flat because i think

◼   ► but I I not because and overused but

◼   ► because i think that they're there

◼   ► they're both wrong the wrong words and I

◼   ► really kind of read i wish i hadn't used

◼   ► that one word in the title of last

◼   ► week's piece but that'll be for my

◼   ► follow-up but anyway it is absolutely

◼   ► the case though without any argument

◼   ► that Google's iOS apps don't look like

◼   ► android apps at all and I think that's

◼   ► really interesting because go back at

◼   ► previous generation

◼   ► and I liked by the nineties the knock

◼   ► against all of Microsoft's mac apps was

◼   ► that they all look like the windows apps

◼   ► like you know all the office apps look

◼   ► like Windows obvious they didn't have a

◼   ► Windows user from the time i hated

◼   ► quicktime because it looked like it

◼   ► didn't belong on windows where I

◼   ► couldn't absolutely see the argument you

◼   ► know I mean I think that's why I'm out i

◼   ► think it's apt I think it's still even

◼   ► in more recent years i think it's

◼   ► clearly why safari for windows never got

◼   ► any traction whatsoever whereas chrome

◼   ► for windows using the same rendering

◼   ► engine you know took off like a rocket

◼   ► I feel like I'm sorry finish that well I

◼   ► just think that that's to me it's

◼   ► fascinating that google has is doing I

◼   ► think much better UI design work and in

◼   ► all senses of the word aesthetically in

◼   ► terms of being aesthetically pleasing

◼   ► and in terms of usability on iOS that on

◼   ► Android well and I think part of that is

◼   ► that the environment is you know like

◼   ► you try to rise to the level of your

◼   ► environment that urine and on iOS like

◼   ► if they really something really hideous

◼   ► that probably do very well in iOS

◼   ► because the standards are are generally

◼   ► pretty high for you I stuff

◼   ► yeah and my understanding is I don't

◼   ► know a lot of people who work at Google

◼   ► on iOS stuff but I know a few but my

◼   ► sense is though that that that's what

◼   ► they do that if you work on iOS stuff

◼   ► you're an iOS engineer at Google it's

◼   ► not just that you're on Team acts and

◼   ► the same people writing android apps are

◼   ► writing iOS apps and they're trying to

◼   ► square the circle by using some sort of

◼   ► cross-platform things that they cannot

◼   ► write once and do it all and you know

◼   ► make them both just webviews so they can

◼   ► just write once and ship both know

◼   ► they've got like real iOS developers who

◼   ► know and love the platform right i think

◼   ► they're even advertising recently wasn't

◼   ► everything when they were advertising

◼   ► recently that they you know that if

◼   ► you're a great iOS developer you come

◼   ► work at Google and change the world or

◼   ► something like that no i don't know i

◼   ► don't let me do a sponsor break

◼   ► yeah let's take the take the first break

◼   ► here and I want to thank our first

◼   ► sponsor you've probably heard of them

◼   ► Squarespace

◼   ► Squarespace is doing great work they

◼   ► have a great new product on its a

◼   ► do-it-yourself website platform that

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◼   ► just a few minutes they give you free

◼   ► domain name they handle all the hosting

◼   ► and they have 24-hour customer support

◼   ► and we take a break in the middle of

◼   ► this sponsor me tell you something

◼   ► happen to me John Gruber last night

◼   ► ready to go to bed like midnight wasn't

◼   ► going to go to bed is gonna watch a

◼   ► movie or somebody's ready to walk away

◼   ► from keyboard and I went to check my

◼   ► stats just one more time before I went

◼   ► to bed and and I wouldn't love it at all

◼   ► I went to go to daring fireball dotnet

◼   ► and it just spun wasn't completely dead

◼   ► but the little progress bar what about

◼   ► two inches and just stopped almost never

◼   ► happens to me right website is you

◼   ► generally really really solid I long

◼   ► story short i logged in i restarted

◼   ► apache students didn't solve it I

◼   ► noticed that there were way too many

◼   ► Apache processes running I thought maybe

◼   ► I was getting somebody even way more

◼   ► popular than me had fireball my sight

◼   ► when I would be why there's so many

◼   ► things i don't know i couldn't figure

◼   ► out why there were so many Apache

◼   ► processes can figure it out

◼   ► restarted apache didn't help restarted

◼   ► the whole server didn't help

◼   ► can I take a guess what was it you run

◼   ► meant stats on your server right I do

◼   ► my guess is that all those Apache

◼   ► instances were a whole bunch of mint

◼   ► processes waiting for the connection of

◼   ► the database and the database itself was

◼   ► jammed up

◼   ► exactamundo my god Marco Arment that's

◼   ► why they pay you the big bucks

◼   ► I kind of have some background assorted

◼   ► I have a second server that runs mysql

◼   ► and mysql does two things for me is my

◼   ► movable-type installation that's where

◼   ► the data store is for it and meant

◼   ► rights to it and so exactly what you're

◼   ► saying is happening is every time

◼   ► someone would load the page the actual

◼   ► web server during far ball is up but

◼   ► every single Apache process would then

◼   ► be like waiting for the mysql server to

◼   ► get back

◼   ► to it and say okay I took that hit for

◼   ► you from mint and then as soon as i

◼   ► restarted the mysql server everything

◼   ► was hunky-dory back to normal

◼   ► here's the thing how many normal people

◼   ► can do what I just did I i have a

◼   ► demonic assistant man but i do have a

◼   ► degree in computer science I did work

◼   ► professionally as a web developer before

◼   ► how many people at midnight on wednesday

◼   ► night and can troubleshoot something

◼   ► like that

◼   ► I wish you were around your party could

◼   ► have saved me 15 minutes and it would

◼   ► have been started sooner

◼   ► here's the thing you go to squarespace

◼   ► instead you don't have to worry about

◼   ► that they've got 24 hour support their

◼   ► analytics are built in probably don't

◼   ► block on the mysql server and they

◼   ► handle the hosting for you and then I

◼   ► mentioned that they have 24-hour

◼   ► customer support everything on our

◼   ► platform its drag-and-drop right so

◼   ► you're not sitting there you don't have

◼   ► to sit there and write code to make your

◼   ► website design your blog they have a

◼   ► tremendous front end where you can

◼   ► design this stuff and put little widgets

◼   ► you know put the elements you want on

◼   ► the page in the templates where you want

◼   ► them by drag-and-drop you can drag

◼   ► pictures straight from your desktop take

◼   ► a picture is on your desktop drag it

◼   ► right into the web browser and create

◼   ► custom layout put the picture in there

◼   ► just by drag-and-drop you don't have to

◼   ► write image tags and source and all that

◼   ► stuff i mean you could if you wanted to

◼   ► you can customize this stuff if you do

◼   ► know how to do write code but you don't

◼   ► have to all the templates are

◼   ► customizable so you don't have to just

◼   ► pick between their pre-existing

◼   ► templates you can customize it tweaked

◼   ► it a little bit or make your own thing

◼   ► right from the start if that's what you

◼   ► want to do

◼   ► it's really really great stuff you can

◼   ► switch from one template to another at

◼   ► any time you don't have to pick all

◼   ► right at the beginning and then you're

◼   ► locked in because all your content is

◼   ► like hard formatted in the template one

◼   ► more thing they do that I still don't

◼   ► even do is that all their built-in

◼   ► templates scale automatically have

◼   ► perfectly fit iPad iPhone your computer

◼   ► your 27-inch imac whatever it is you

◼   ► know what you want to call a responsive

◼   ► design they've got it I don't even have

◼   ► that yet I'm still behind the eight ball

◼   ► on that I'm you can pull contacts push

◼   ► content from your blog's to Twitter

◼   ► Facebook stuff like that you can pull

◼   ► content from your twitter you can have

◼   ► your tweets show up automatically on

◼   ► your Squarespace site great great stuff

◼   ► and it's really easy you can learn it

◼   ► just by looking at it here's what you do

◼   ► go to squarespace.com / the talkshow

◼   ► squarespace.com / the talk show that no

◼   ► no you're coming here from the show

◼   ► start a free trial don't even need a

◼   ► credit card just start the free trial if

◼   ► you decide to purchase if you like it

◼   ► then when you go you just enter enter

◼   ► offer code below the pricing thing at

◼   ► checkout and the offer code is the

◼   ► talkshow one that's the talk show and

◼   ► then the digit 1 and you'll get a

◼   ► 10-percent discount squarespace.com /

◼   ► the talk show when you're ready to sign

◼   ► up and pay use the offer code the

◼   ► talkshow one my thanks to squarespace

◼   ► whatever it's worth I I even though i

◼   ► can log into a server and figure out

◼   ► problems like that last week launched a

◼   ► new podcast and I wanted to build a

◼   ► website for it and the last thing I

◼   ► wanted to do was spend a whole lot of

◼   ► time and effort making a website for a

◼   ► podcast that might only have a few

◼   ► episodes and I know that's like the last

◼   ► thing you want to worry about so i went

◼   ► to squarespace and that dated they did

◼   ► end up sponsoring it so it's a little

◼   ► bit of a disclosure there but I i went

◼   ► to host it there before i got them to

◼   ► sponsor it and you know because i went

◼   ► there because i didn't even though i can

◼   ► do all that stuff I don't want to mess

◼   ► with that one isn't necessary and and it

◼   ► was great i really have no complaints i

◼   ► hope the entire podcast there including

◼   ► the audio files

◼   ► amazingly they allow you to do that I

◼   ► i'm very happy with that I they've built

◼   ► out an incredible you know it if you're

◼   ► thinking you know I don't know I used to

◼   ► think of Squarespace is like a not that

◼   ► it was bad but I used in the back of my

◼   ► head I thought of it is a fill in the

◼   ► blank template thing where you got

◼   ► templates and you can fill them in and

◼   ► then you have a template back website

◼   ► and it is so much more than that it

◼   ► really is it's a really great system

◼   ► that they built now and I feel like you

◼   ► know the days of like hosting your own

◼   ► wordpress I i think our are long over

◼   ► for all

◼   ► most everybody you know if you have a

◼   ► lot of customization or special needs

◼   ► maybe you might want to look at that

◼   ► sort of stuff but like the the days of

◼   ► hosting your own blog especially

◼   ► maintaining its software i think are

◼   ► long over

◼   ► yeah i think so too you know what I had

◼   ► to do last week and again it is a sort

◼   ► of just coincidental that it all

◼   ► happened last week I had to actually

◼   ► patch movable-type because of a an

◼   ► exploit I'm kind of surprised you still

◼   ► can patch your copy given how much

◼   ► you've modified it

◼   ► I you know what though I haven't

◼   ► modified you know it's abstracted enough

◼   ► for my hacks are plugins and they have a

◼   ► pretty decent plug-in API that that knew

◼   ► that the isolates the plug-in code and

◼   ► most of my really weird hacks are

◼   ► outside movable-type it is taking

◼   ► because movable-type is a static site

◼   ► generator at least the way i use it it's

◼   ► taking those static files and doing

◼   ► weird things with them outside

◼   ► movable-type ah ok and that stuff is

◼   ► irrelevant as long as movable-type still

◼   ► spits out valid RSS or atom feeds

◼   ► install my hacks on top of that stole

◼   ► still work

◼   ► are there still any people who like

◼   ► fight for 14 over the other like if

◼   ► they're like no Adam is superior to RSS

◼   ► no RSS is simpler now i don't think so i

◼   ► think that that whole thing I think

◼   ► we're all pretending that didn't happen

◼   ► because like next EML yeah i think so

◼   ► although i'm not sure i would be

◼   ► interesting to hear from someone with a

◼   ► an aggregator which is more popular RSS

◼   ► 2 or Adam well google reader kind of

◼   ► threw the the balance pretty hard

◼   ► towards Adam because google reader any

◼   ► feed that they suck in they convert to

◼   ► Adam for all the output

◼   ► mmm i think that that at least was the

◼   ► case i don't know if it's still I think

◼   ► it still is I did not know that although

◼   ► does it does anybody care though if

◼   ► they'd handle it for you and there's us

◼   ► the sort of thing google is so good at

◼   ► that if yours if you are emitting rss2

◼   ► but everybody's reading your site

◼   ► through google reader is seeing Google's

◼   ► Adam translation of it i'll bet it's

◼   ► very high fidelity is really matter now

◼   ► I guess I i use ad

◼   ► I think I'm not even a hundred percent

◼   ► sure and I free i actually even forget

◼   ► why i made that choice i mean i have to

◼   ► actually sure it made sense like in 2003

◼   ► when we were hot argument but it's there

◼   ► was something about the actual syntax of

◼   ► it that i like better

◼   ► yeah i mean it has some things that it

◼   ► had some like more more precise

◼   ► definitions for certain elements like

◼   ► you know publisher and author updated

◼   ► with stuff like that like RSS is a

◼   ► little bit more liberal i think but

◼   ► before they're really close yeah well

◼   ► he's only known me it's hey I'm sure

◼   ► there's gonna be like three people who

◼   ► are still fighting this fight for

◼   ► polygamy is no you're wrong about

◼   ► everything i am i'm i'm i'm embarrassed

◼   ► i love how much time I spent the

◼   ► following that whole saga and how

◼   ► invested i got in it really wanted some

◼   ► voices the time but I it was you know

◼   ► that what is it that something something

◼   ► of small differences like I don't know

◼   ► in hindsight I cannot think of to tech

◼   ► to formats that were are so much the

◼   ► very same thing and so similar in a way

◼   ► they do because it wasn't even like a

◼   ► major you know like here's something

◼   ► that would have been a huge difference

◼   ► in their boat xml yeah if one was xml

◼   ► and the other one was json well there

◼   ► you've got a really interesting

◼   ► fundamental difference between the right

◼   ► like if one of them was was like binary

◼   ► or if one of them was more like pub/sub

◼   ► like you know push oriented right but

◼   ► they were both XML I think if you like

◼   ► cut off the top couple of lines like at

◼   ► the right below that that what's it

◼   ► called the the preamble yeah well the

◼   ► one with the question marks what's that

◼   ► called that's the xml preamble right

◼   ► with you know cut off the next two lines

◼   ► or something like that I think it would

◼   ► be really hard to even tell it an

◼   ► eyeball which one was adamant we can

◼   ► start assess to it was really close and

◼   ► a minute way more and more namespace

◼   ► prefix and colons and the other document

◼   ► type stuff

◼   ► this is a type of thing where and I i

◼   ► always forget to do the follow-up but

◼   ► this is the sort of thing where talk to

◼   ► listeners are really really good work

◼   ► collectively there's somebody out there

◼   ► who remembers all the nitty-gritty

◼   ► details of the differences i think in

◼   ► hindsight as I

◼   ► look at during fireballs are I i still

◼   ► call it an RSS feed but it's in the atom

◼   ► format i think the reason i like to add

◼   ► more than rss2 was the date format that

◼   ► are our Adam used what to me was a very

◼   ► same date format i forget which one it

◼   ► is but it's one of the iso ones and it

◼   ► goes year month numbered a number and

◼   ► then greenwich mean time all on a string

◼   ► and i think i could be wrong but I think

◼   ► rss2 used like a crazy sort of more

◼   ► plain text our date format i don't i

◼   ► don't think that's true better when I

◼   ► grow up I want to look it up now I don't

◼   ► look at this point but maybe somebody

◼   ► can shoot me an email if i'm wrong about

◼   ► that i thought that the date format

◼   ► maybe it was the permalinks maybe there

◼   ► was something that the permalinks I

◼   ► thought looked better in the atom

◼   ► I don't know somehow I got caught up in

◼   ► cared so you have a new podcast let's

◼   ► talk about it quick

◼   ► yeah you had called neutral it's a

◼   ► neutral dot FM and it's a me Casey list

◼   ► and John siracusa basically sitting

◼   ► around BS thing about cars

◼   ► I just notice and you must have done

◼   ► this right before we got on the air

◼   ► because I see episode two is up

◼   ► yeah put it up earlier this afternoon on

◼   ► ya episode two is up and it's we

◼   ► actually episode 12 recorded

◼   ► back-to-back that the first time we were

◼   ► recording I said alright let's just keep

◼   ► going we were on such a roll but we

◼   ► didn't want to release a two-hour-long

◼   ► first episode so so those are so there's

◼   ► no follow-up whatsoever because gonna

◼   ► drive people crazy who who are still

◼   ► upset the handful of things we got wrong

◼   ► episode one huh

◼   ► but yeah and we used to episode 3 last

◼   ► night i'll be posting that probably a

◼   ► mid next week it's a lot of fun you know

◼   ► it's not one of the reasons why we call

◼   ► it neutral it is kind of to be

◼   ► understanding you know every other car

◼   ► podcast it's all about like car news and

◼   ► horsepower and racing and and all this

◼   ► stuff and they all have these like he's

◼   ► like masculine explosive names and

◼   ► horsepower speed rocket and it's like we

◼   ► just want let's let's colors neutral and

◼   ► just have it be like this this you know

◼   ► simple black-and-white site this simple

◼   ► logo that does not contain anything on

◼   ► fire or moving

◼   ► and and just just three guys chillin out

◼   ► talking about casual cars and you know

◼   ► we're talking about like honda accord

◼   ► that we've owned in the past not not you

◼   ► know the newest you know crazy

◼   ► bugatti veyron that was really starting

◼   ► like the head and it's just fun it's a

◼   ► it's a fun casual show if you know a lot

◼   ► about cars and and you come to it

◼   ► expecting like like high-end car

◼   ► discussion

◼   ► you're probably going to be infuriated

◼   ► at how much we not only don't talk about

◼   ► that but how much we get wrong about

◼   ► some of the technical details what we do

◼   ► talk about but it's it's really for

◼   ► casual car fans especially people who

◼   ► are already like fans of us in general

◼   ► just wanted to hear a skill out and talk

◼   ► for a while that that's sort of the car

◼   ► equivalent of the sports thing that

◼   ► Montero started that I was in last year

◼   ► the american McCarver right which is

◼   ► sort of gone ice cold it's sort of

◼   ► fizzled out but the basic idea was to do

◼   ► a sports site for non sports fanatics or

◼   ► just schedule

◼   ► just schedule

◼   ► all sports fans which is sort of

◼   ► underserved right like you go most

◼   ► sports sites are for people who like eat

◼   ► sleep and you know and and maybe that's

◼   ► just the natural order of things that

◼   ► most tech sites are for people who are

◼   ► that's their main obsession seems like

◼   ► that's the same sort of thing where

◼   ► you're really interested in cars but

◼   ► it's not your main thing nobody's ever

◼   ► say marcos main thing is cars because

◼   ► and that's hot that's how I am I like

◼   ► cars a lot but I don't listen to any car

◼   ► podcasts I don't subscribe to any car

◼   ► magazines

◼   ► I you know I I like I like cars a lot

◼   ► but I don't care quite that much to

◼   ► follow every single detail of the news

◼   ► every week and and really care about all

◼   ► these high-end things I'll never even

◼   ► see syracuse it does a lot of podcasts

◼   ► he does yeah hey i'm i'm i'm amazing how

◼   ► much he does because he has a job and a

◼   ► family like you know we have families we

◼   ► don't really have real job so it's a

◼   ► little bit easier for us to wedge the

◼   ► stuff in I don't know how he does

◼   ► I don't either and the other thing that

◼   ► I find interesting about his podcast

◼   ► what's the word is a proclivity well the

◼   ► energy output is that prior to getting

◼   ► into podcasting on a regular basis he

◼   ► wrote so sporadically he'd write and

◼   ► massive right delicious feasts but never

◼   ► really gave you snacks on a regular

◼   ► basis and i swear this time come from

◼   ► I just assumed it was the fact that he

◼   ► didn't have time as he had a full-time

◼   ► job in that he's so meticulous and

◼   ► thinks things through that it it wasn't

◼   ► possible whereas you know like I didn't

◼   ► even when I did have a real job found it

◼   ► possible to write keep daring fireball

◼   ► going weakly in between the time i had

◼   ► around a real job whereas he seems to

◼   ► find us you know the time to do these

◼   ► podcasts that's something I've i find it

◼   ► exhausting i find it exhausting but i

◼   ► find it i find doing one show a week to

◼   ► be like I cannot believe it's time for

◼   ► the show again because i feel like i

◼   ► just did last week show yesterday right

◼   ► yeah and doing doing any more than one

◼   ► show week I I don't think I can ever do

◼   ► that like I don't know like I had my

◼   ► developer

◼   ► show and I ended that in december and I

◼   ► wanted to do a car show and I don't you

◼   ► know we we've been saying this might be

◼   ► a limited-run you know we might only do

◼   ► like eight episodes we don't really know

◼   ► yet we're gonna see what happens when

◼   ► that time comes but you know I i also

◼   ► felt like you know what if i want to do

◼   ► some other topic in the future and I

◼   ► don't think I would ever run them in

◼   ► parallel the workload would just be

◼   ► insane but I mean and one thing that

◼   ► helps with with with John siracusa is

◼   ► you know with his show hypercritical

◼   ► that he also ended in december that man

◼   ► i love that show that was my favorite

◼   ► podcast when when he and hypocritical

◼   ► one of the things he said was that he

◼   ► was just spending hours researching for

◼   ► every show beforehand and like when i

◼   ► was doing building analyze I would

◼   ► research before you show for maybe 45

◼   ► minutes and most that was going to the

◼   ► feedback email and deciding what to talk

◼   ► about like I couldn't even imagine

◼   ► finding the time every week to do hours

◼   ► of Syracuse little research

◼   ► so knowing that he was that he was prone

◼   ► to doing way more work than he might

◼   ► necessarily need to for our car show

◼   ► Casey and I are arranged all the topics

◼   ► and we don't tell Jon we don't tell them

◼   ► anything in advance so what were too big

◼   ► because we intentionally keep it from

◼   ► him so that he can't overworked himself

◼   ► he can't possibly go research anything

◼   ► so if we say something if especially if

◼   ► he says something that's technically

◼   ► incorrect give me to take it easy on

◼   ► sweet we are intentionally keeping him

◼   ► in the dark until the very last minute

◼   ► and I had mixed feelings about the

◼   ► weather because it was I do think it was

◼   ► late and run of hypercritical where he

◼   ► kind of opened up about how much

◼   ► preparation he did per episode that he

◼   ► kept it secret before but I don't call

◼   ► him having talked about it and I also

◼   ► feel like maybe the longer they did the

◼   ► show and the the better that ten and

◼   ► John got it doing it the more research

◼   ► he did because that's what he knew made

◼   ► for a good episode of hypercritical

◼   ► right that it wasn't that it got easier

◼   ► and he had to do less work / show it was

◼   ► that he knew what made for a good

◼   ► episode and that involved a lot more a

◼   ► lot of research but I had mixed feelings

◼   ► about because I felt bad on the one hand

◼   ► that

◼   ► doing a massive amount of work for it

◼   ► but on the other hand I felt good

◼   ► because i thought well thank God that

◼   ► he's not just winging it and having the

◼   ► show come off so incredibly articulate

◼   ► and meticulous records every one of

◼   ► those shows was like one of his giant

◼   ► articles and it and its really

◼   ► remarkable how policy was able to make

◼   ► those shows with only a few hours of

◼   ► prep for each one but I mean that was

◼   ► the amount of work you put into that was

◼   ► insane but the output was also amazing

◼   ► it's absolutely agree with everyone

◼   ► one thing I've thought about with

◼   ► podcasts and I don't know maybe they're

◼   ► a there's so many podcasts and that's

◼   ► great it's a great thing but you kids

◼   ► can keep up with them but I maybe

◼   ► somebody's doing it but I feel like

◼   ► maybe in terms of like the work and the

◼   ► relentlessness or the I don't want to

◼   ► call it of doing it every week I feel

◼   ► like you do have to do it every week or

◼   ► have some sort of schedule without a

◼   ► schedule it just doesn't work and weekly

◼   ► is pretty natural schedule but I've

◼   ► often wondered maybe maybe one format to

◼   ► do for a let's say something like

◼   ► neutral which isn't meant to be like any

◼   ► of your primary gigs where you guys are

◼   ► just uses said maybe it'll only be an

◼   ► 8-0 run

◼   ► what about following that the episodic

◼   ► TV model of having like seasons where

◼   ► you're going to do eight shows you plan

◼   ► it that like you're going to say January

◼   ► in February we're going to do eight

◼   ► shows one a week for eight weeks and

◼   ► then we're going to take a break and

◼   ► then we're going to come back and we'll

◼   ► do another eight show run when we feel

◼   ► like we're ready for it

◼   ► I feel like that might work in a way

◼   ► that will just do a show whenever we're

◼   ► not going to do one every week maybe

◼   ► we're only going to do 20 per year but

◼   ► will do them at random you know whenever

◼   ► we feel like randomly we can get

◼   ► together I feel like that never works

◼   ► falls apart because that becomes all do

◼   ► it sometime soon we'll do it next week

◼   ► we'll do it next month and then then the

◼   ► show six months that an episode right

◼   ► and I also feel like it might help in

◼   ► the same way that it works for TV shows

◼   ► to keep people the audience engaged is

◼   ► ok then you can do with just a little

◼   ► bit of promotion upfront a week or two

◼   ► in advance to make sure everybody knows

◼   ► the show's come

◼   ► back and then people can get into it and

◼   ► sort of be ready for the fact if they're

◼   ► fans of it that'll be one of the show's

◼   ► they'll have queued up on their phone to

◼   ► listen to in the car in a way to work

◼   ► for her two months you know but that you

◼   ► can't think it might be it might be

◼   ► better to just do like every two weeks

◼   ► and just constantly rather than take

◼   ► these big break so that I feel like the

◼   ► big breaks but also have a very high

◼   ► chance of just extending themselves and

◼   ► the coming years and then you forget

◼   ► about the show dissolves yeah I whereas

◼   ► it like if and I think as a podcast

◼   ► listener listen to podcast all the time

◼   ► and you know in the car washing dishes

◼   ► whatever and walking the dog

◼   ► listen a lot of podcast but there are

◼   ► more podcasts most of the time I that

◼   ► come out every week then what I have

◼   ► time to listen to and I think that's

◼   ► probably true for a lot of people it's

◼   ► an annulus and so you know I wouldn't

◼   ► mind if some of my favorite shows went

◼   ► to every two weeks instead it's like I'm

◼   ► not the kind of guy to want to skip an

◼   ► episode like if a show that I listened

◼   ► to if it comes out I'm gonna listen to

◼   ► it and if I can't keep up with the show

◼   ► i'll just delete it i won't listen to i

◼   ► won't subscribe to it all good rather

◼   ► not hear any of it then only listened to

◼   ► every other episode and maybe that's

◼   ► just what I'm weird i'm a nerd but

◼   ► that's how I work so you know if if they

◼   ► were more shows that weren't weekly but

◼   ► we're still regular I'd be fine with

◼   ► that you will catch up on Twitter person

◼   ► you know I honestly I used to be and I

◼   ► took up so much time on my data in the

◼   ► last few months basically everything

◼   ► started the magazine when my workload

◼   ► has increased substantially ever since

◼   ► starting the magazine I i became a

◼   ► scroll to top for the main timeline

◼   ► person I still read all my @ replies but

◼   ► but I I can't read the meantime on

◼   ► anymore

◼   ► yeah that's how I I but I've been like

◼   ► that for a long time and I've usually a

◼   ► completist although i don't actually

◼   ► read my email it's like a like a debt in

◼   ► the backline I theoretically would read

◼   ► it all but I I never get around to it

◼   ► but I never do the mark as read i keep

◼   ► marked unread whereas Twitter I've never

◼   ► minded the fact that i don't see them

◼   ► all because you know because Twitter

◼   ► your timeline isn't everything that's

◼   ► directed at you specifically so you

◼   ► don't feel like you are offending

◼   ► as people by not reading what they

◼   ► posted publicly to the world but I feel

◼   ► like there's I feel like and I feel like

◼   ► that's one of the great things twitter

◼   ► is done over the years is resist that

◼   ► urge to give you like an unread count

◼   ► think that that's intentional it is and

◼   ► there was so much demand for it

◼   ► especially like when Twitter was like a

◼   ► ditz like sort of at the point where it

◼   ► was still young and malleable but was

◼   ► old enough and established enough that

◼   ► it was clearly going to be a huge thing

◼   ► like it was it been around long enough

◼   ► that everybody knew this was going to be

◼   ► a big deal but it was still young enough

◼   ► that they could have made changes like

◼   ► kind of switch to an inbox model where

◼   ► you're expected to read everything in

◼   ► your in your timeline or even to have

◼   ► the option that was the thing that

◼   ► people would say is just give us the

◼   ► option to do it that way and you can

◼   ► even you know I even agree that you

◼   ► should leave it off by default for most

◼   ► people but give me the option to have a

◼   ► read and unread count for tweets and

◼   ► that was that was back when we would

◼   ► like a splitter to change something and

◼   ► not be scared by what they would

◼   ► actually change

◼   ► alright true there's a track when

◼   ► changes were usually a good thing right

◼   ► but I actually agree with that though

◼   ► that that mindset though because I do

◼   ► feel that by giving the option to do it

◼   ► you you implicitly endorse it you're

◼   ► saying that it's a legitimate way to use

◼   ► it and they're saying no and it is sort

◼   ► of like an apple type decision like you

◼   ► said where they're making the decision

◼   ► for you

◼   ► this is the best way to read twitter is

◼   ► just start with what's going on right

◼   ► now and growth scroll down until you're

◼   ► bored and don't worry about catching up

◼   ► if you're away for a day where they dive

◼   ► into this to the stream wherever it

◼   ► happens to be and that's it I'm i guess

◼   ► i do read all my replies

◼   ► although I can't say like if I'm on

◼   ► vacation or on a conference or traveling

◼   ► or something that I necessarily do

◼   ► sometimes it gets out of control

◼   ► yeah but I don't find it that hard to do

◼   ► that either

◼   ► it's easy because with that replies

◼   ► especially because you know like you

◼   ► have that you have a pretty asymmetric

◼   ► followed to follow account so i think

◼   ► people people who

◼   ► who reply to you on twitter probably

◼   ► don't implicitly expect a response to

◼   ► every one of those replies where I was

◼   ► like you know with with email the kind

◼   ► of this for most people there's this

◼   ► implicit expectation that you're going

◼   ► to respond if somebody takes the time to

◼   ► compose an email to you then you know

◼   ► you should probably respond if you don't

◼   ► want to be a dick and and of course I

◼   ► just choose to be a dick to everybody

◼   ► and not respond like I can't

◼   ► well and I've mentioned this before but

◼   ► there is something to that's really

◼   ► really it's almost like evolutionary you

◼   ► know that it gets to what humans are

◼   ► good at with twitter as opposed to even

◼   ► email is that you can do it all with

◼   ► your eyeballs because you don't have to

◼   ► open a tweet to read it even matter what

◼   ► your email program is if you have one

◼   ► and like most super you can just keep

◼   ► hitting the spacebar for example to keep

◼   ► going next message next message

◼   ► you still have to like move your eyes up

◼   ► to the top of the screen each time and

◼   ► even people who are being conscientious

◼   ► and thinking well this guy's busy or

◼   ► even if you don't even think somebody's

◼   ► busy just the fact that it's harder to

◼   ► write a concise short message then it is

◼   ► a rambling one and keep it short

◼   ► Twitter's enforced brevity makes it

◼   ► possible for i can just read I don't

◼   ► know what I'm looking at right now my

◼   ► screen looks like I don't know a dozen

◼   ► tweets at a time just by moving my eyes

◼   ► down and it's so much faster it's like

◼   ► an order of magnitude faster than even

◼   ► the most efficient email right even if

◼   ► everybody's email to me was tweet length

◼   ► it's so much more efficient

◼   ► well because tweets are constrained to

◼   ► that land the clients can be designed in

◼   ► a way that makes it easy to skip a whole

◼   ► bunch of them as email it could be one

◼   ► line or it could be some giant

◼   ► newsletter with a rich layout and

◼   ► pictures embedded and everything like

◼   ► you don't know what to expect with email

◼   ► to the clients have to have these these

◼   ► you know big flexible windows and

◼   ► everything and and it's just not the

◼   ► same at all

◼   ► yeah totally I what else is going on

◼   ► this week

◼   ► not much I don't know I've been busy

◼   ► working on various stuff and I've kind

◼   ► of been buried

◼   ► I've missed most of the news i accept

◼   ► the apple stock stuff it's just annoyed

◼   ► me so now I'm so glad to be out of it

◼   ► now

◼   ► I here's here's one that I thought was

◼   ► pretty interesting and I I'll there's

◼   ► two points to it is this email that's

◼   ► come out in a legal legal case between I

◼   ► forget who also involved but the

◼   ► government's investigating apple and

◼   ► google a bunch of other companies in

◼   ► Silicon Valley for a guy i don't know

◼   ► what you want to call it legally but no

◼   ► higher thing yeah like and it's like

◼   ► that it's Annie legal form of collusion

◼   ► that they've agreed they unofficially

◼   ► agreed Adobe's involved you know that

◼   ► they agreed not to poach the other

◼   ► company's employees and if a guy from

◼   ► every current employee of Apple came to

◼   ► let's say Google and applied for a job

◼   ► that guy was fair game because he

◼   ► applied but that the each company's

◼   ► recruiters agreed implicitly not to go

◼   ► after employees at the other companies

◼   ► which in itself is apparently illegal

◼   ► and I you know I think for obvious

◼   ► reasons it's not it might be good for

◼   ► these companies but it's certainly not

◼   ► good for the individual engineers you

◼   ► know the right such thing in California

◼   ► has really i think generally pretty good

◼   ► laws on the books for and you know all

◼   ► these companies are in California in

◼   ► California is no non-competes those

◼   ► exactly i think it goes hand and so

◼   ► happened that was exactly the examples

◼   ► that they don't have they don't force

◼   ► non-competes they're very very liberal

◼   ► and towards the engineers rights workers

◼   ► rights but this the one that really

◼   ► caught my eye though is this one had an

◼   ► email from did you see this an email to

◼   ► need jobs to add college and had

◼   ► colligan being the palm CEO the pc guys

◼   ► aren't about not being worried about

◼   ► Apple entering the cell phone market a

◼   ► couple weeks before the iphone was

◼   ► announced because pc guys they've spent

◼   ► a long time I trying to make a good cell

◼   ► phone pc guys aren't gonna walk right in

◼   ► and get it

◼   ► I here's the email that Steve Jobs sent

◼   ► to bed

◼   ► this is not satisfactory to apple it is

◼   ► not just a matter of our employees

◼   ► deciding they want to join palm they are

◼   ► being actively recruited using knowledge

◼   ► supplied by john reuben

◼   ► and Fred Anderson now that aside jon

◼   ► rubinstein was I forget his title was it

◼   ► next but he was one of the guys that

◼   ► came over from next to apple had worked

◼   ► with steve jobs for a long time and was

◼   ► ahead of hardware engineering at Apple

◼   ► during the early ipod era and when they

◼   ► really turned around the max and made

◼   ► max you know aluminum and all sorts of

◼   ► stuff and he had been in retirement is

◼   ► living and like a mansion down in Mexico

◼   ► or something like that and palm got him

◼   ► to come back to run that and Fred

◼   ► Anderson was the former CFO at Apple who

◼   ► kind of got thrown under the bus with

◼   ► the that options thing that you referred