The Talk Show

179: ‘iPhone Is the New Hitler’, With Special Guest Ben Thompson


00:00:00   I have a question for his the linguistic [TS]

00:00:01   question i have heard this I've heard it [TS]

00:00:05   bill simmons is using it I've heard [TS]

00:00:06   other people using it there's the UH the [TS]

00:00:10   what used to be the something-something [TS]

00:00:12   1600 podcast though that crew is now has [TS]

00:00:16   a new podcast i think it's odd save the [TS]

00:00:18   queen [TS]

00:00:19   people are called podcast episodes pods [TS]

00:00:22   I've seen it yet all over the place it [TS]

00:00:27   seems to be it is to me the Lindy [TS]

00:00:30   linguistic it's the word of the year so [TS]

00:00:32   far for 2017 i'm almost down with it [TS]

00:00:36   even though I am generally a conversion [TS]

00:00:38   on all anything that triggers with the [TS]

00:00:43   language what do you think what makes it [TS]

00:00:46   makes I i think it's fine because will [TS]

00:00:48   want it short right and it is both short [TS]

00:00:50   and it's very descriptive you know [TS]

00:00:51   exactly what it's talking about and it's [TS]

00:00:54   also fascinating because we've kinda [TS]

00:00:55   like our careers have overlapped like [TS]

00:00:58   the journey of the word pod from being [TS]

00:01:01   this apparatus you plug in your computer [TS]

00:01:04   the ipod and thus being the podcast and [TS]

00:01:07   now Todd being entirely like you went [TS]

00:01:09   through a transformer Eurasian whatever [TS]

00:01:12   the word is it is really interesting [TS]

00:01:14   actually think about it i think it's [TS]

00:01:17   fascinating uh but it in particular it [TS]

00:01:20   seems like people are using it though to [TS]

00:01:21   mean episode not the show even those [TS]

00:01:24   PyCon pod save the queen [TS]

00:01:26   I guess it kind of implies that it's the [TS]

00:01:28   whole it's the show itself [TS]

00:01:30   yeah of positive and positive america [TS]

00:01:33   god save America whatever the hell this [TS]

00:01:35   show is called but anyway I just think [TS]

00:01:37   that stuck out to me is the use of POD [TS]

00:01:38   yeah but that makes sense though because [TS]

00:01:40   podcast is the entity right and then a [TS]

00:01:44   podcast contains multiple pods him i [TS]

00:01:47   mean if you think about it too much it [TS]

00:01:49   doesn't make sense but but if you think [TS]

00:01:51   that the appropriate level of these [TS]

00:01:52   perfect sense i I'm I'm down with it [TS]

00:01:55   I mean it's a good addition i wrote [TS]

00:01:58   about this i would have to find the link [TS]

00:02:00   but I wrote about this the first time [TS]

00:02:03   Apple ever put podcast as a feature in [TS]

00:02:08   itunes which was [TS]

00:02:10   a long time ago i mean we're talking i [TS]

00:02:13   might have been like 2003 I don't have [TS]

00:02:16   low 25 because that was the window do [TS]

00:02:18   was doing podcasts was a pretty audio [TS]

00:02:21   may Twitter I but just how sort of at at [TS]

00:02:27   at first I was sort of thinking uh at [TS]

00:02:34   way back then that hey Apple might put [TS]

00:02:37   the kibosh on people calling these [TS]

00:02:39   things podcast because they're very [TS]

00:02:41   touchy touchy about a trade marks and [TS]

00:02:45   stuff like that and then they like kind [TS]

00:02:50   of embrace the word and it was like whoa [TS]

00:02:52   what the heck is that [TS]

00:02:54   I and I it hit me way back then like [TS]

00:03:00   it's kind of genius for them to embrace [TS]

00:03:02   it because it sort of makes it seem like [TS]

00:03:05   a podcaster only meant for ipods like [TS]

00:03:10   right kind of own the thing and you know [TS]

00:03:16   I at this point I feel like there's more [TS]

00:03:19   people who have listened to podcasts [TS]

00:03:20   period you know some podcast maybe not [TS]

00:03:24   my podcast somebody's podcast who've [TS]

00:03:26   never even owned an ipod oh yeah sure [TS]

00:03:29   but yet the word persist but the whole [TS]

00:03:35   the whole origin of the word is based [TS]

00:03:38   it's clearly based on the word ipod yep [TS]

00:03:42   yay no it's it's a no you're right it's [TS]

00:03:46   really need you back up and think about [TS]

00:03:49   it the the benefit the way it pays out [TS]

00:03:52   to the ipod always at that time you know [TS]

00:03:56   is right it's like a you know it's like [TS]

00:03:58   there's a classic strategy technique [TS]

00:04:01   which is commoditize your compliments [TS]

00:04:03   basically all the things that make your [TS]

00:04:05   product really good you want to make [TS]

00:04:06   them be super common super free and this [TS]

00:04:09   is applications we have a branding [TS]

00:04:11   perspective like they they made podcast [TS]

00:04:14   the name they didn't trade market that [TS]

00:04:16   has spread super wide and all crew to [TS]

00:04:18   the ipod which they you know we're [TS]

00:04:20   breaking all the money on [TS]

00:04:22   it you are indeed your memory if if you [TS]

00:04:25   were a wee calling from memory is [TS]

00:04:28   correct it was from july 2005 2005 don't [TS]

00:04:34   know what we call those years now i [TS]

00:04:35   don't know what we call the office and [TS]

00:04:38   ask the odds it was it and it was a post [TS]

00:04:41   I wrote on the site called is that a [TS]

00:04:43   podcast in your pocket I put in the [TS]

00:04:45   Senate I it is a long article I just [TS]

00:04:51   sounded as well I didn't have an editor [TS]

00:04:54   back then I kind of like Colin new pod [TS]

00:05:00   like that's what Bill Simmons I go [TS]

00:05:02   sentence announcing a new episode will [TS]

00:05:04   be like new pod and then it will have [TS]

00:05:05   like a link to the show I kinda like it [TS]

00:05:08   yeah now it is [TS]

00:05:11   yeah it I've never been one thing you [TS]

00:05:14   mentioned before about you people have [TS]

00:05:15   never had an ipod I get more and more of [TS]

00:05:18   these of these emails from like stretchy [TS]

00:05:20   members or whatever that are like it [TS]

00:05:23   i've officially reached the stage in [TS]

00:05:25   life where people just say things in [TS]

00:05:27   passing that just blows my mind this [TS]

00:05:30   will sell out there their relative [TS]

00:05:32   experience the technology compared the [TS]

00:05:33   line like what give me another example [TS]

00:05:37   well just like I mean high tide [TS]

00:05:40   not now might be a brain freezer is my [TS]

00:05:43   remember the emotion that I get from [TS]

00:05:45   reading emails will say something and [TS]

00:05:47   passing about when they got their first [TS]

00:05:49   fold or different memories about [TS]

00:05:51   something like something i remember all [TS]

00:05:53   remember back when it was this like [TS]

00:05:54   everyone was introduced first of it [TS]

00:05:56   that's why it doesn't mind right now but [TS]

00:05:59   it happens frequently enough it's a [TS]

00:06:01   little thing where the emotion of the [TS]

00:06:03   shock at man i'm all the is I'm gonna go [TS]

00:06:05   right to that I i'll give you take [TS]

00:06:07   somebody who writes and says like [TS]

00:06:08   they're diehard long time Apple user and [TS]

00:06:10   their first Apple product was like the [TS]

00:06:12   iphone 4s and you're like you're like [TS]

00:06:16   what you sent John Syracuse to your [TS]

00:06:20   house and and I'm going to have you [TS]

00:06:21   schooled on what it means to be a long [TS]

00:06:23   time a user so i was totally god bless [TS]

00:06:26   ya is no it's all shoot i'm apparently [TS]

00:06:32   the it being taught in the morning [TS]

00:06:33   aspect is kicking in but [TS]

00:06:35   how there's something happened to the [TS]

00:06:36   day where I officially shifted to like [TS]

00:06:39   back like back in my day mode i thought [TS]

00:06:41   it was always involved with the box [TS]

00:06:43   basketball i just bought a badass old [TS]

00:06:45   timers like if you started what if you [TS]

00:06:47   start going to game in the nineties and [TS]

00:06:49   I felt justified in saying that like [TS]

00:06:50   that was a really long time ago with [TS]

00:06:52   like the nineties like don't feel that [TS]

00:06:55   far away to me but it's actually it has [TS]

00:06:57   really been like 20-30 years or whatever [TS]

00:07:00   it is and yet the fact that i felt i [TS]

00:07:02   could say that and no one called me on [TS]

00:07:04   it but you were on Twitter like yeah [TS]

00:07:05   I'll totally i remember going to use [TS]

00:07:07   games it's a so yeah we're a bunch of [TS]

00:07:09   people out it's it's it's it's both so [TS]

00:07:12   depressing it's also kind of satisfying [TS]

00:07:14   like you to be able to like sit back and [TS]

00:07:16   revel in uh in in your you know being a [TS]

00:07:20   part of what came before I'm embracing [TS]

00:07:22   it I'm leaning into it and we do a lot [TS]

00:07:24   about it [TS]

00:07:25   let me take a break right off the bat [TS]

00:07:30   let's just get this rolling and and can [TS]

00:07:33   respond to break out of the way and let [TS]

00:07:34   me talk to you about what I'm one of the [TS]

00:07:36   best new sponsors we've got on this show [TS]

00:07:38   it's cooked a company called away away [TS]

00:07:41   uses high quality materials that other [TS]

00:07:45   branches but they sell at much lower [TS]

00:07:48   prices what do they make they make [TS]

00:07:50   luggage they have three sizes to carry [TS]

00:07:53   on the medium/large the largest huge [TS]

00:07:57   it's just like if you're like leaving [TS]

00:07:59   your family you know it's like really [TS]

00:08:00   really big all their suitcases are made [TS]

00:08:03   with premium German parley carbonate [TS]

00:08:06   unrivaled and strength and impact [TS]

00:08:08   resistance and very lightweight the [TS]

00:08:11   interior of all the suitcases features [TS]

00:08:13   patent-pending compression systems [TS]

00:08:15   helpful for over Packers in other words [TS]

00:08:17   you open it up and it's not just like [TS]

00:08:19   like like a rectangle and a cube inside [TS]

00:08:22   it they've got like compartments inside [TS]

00:08:26   they've got little things that help you [TS]

00:08:27   that help you organize your stuff they [TS]

00:08:30   have a tsa approved combination lock [TS]

00:08:32   built into the top of all the bags to [TS]

00:08:33   prevent fast removable washable laundry [TS]

00:08:37   bag right inside so there's a great idea [TS]

00:08:40   what do you do with dirty clothes when [TS]

00:08:41   you pack this is what i do i I never [TS]

00:08:43   think ahead i go on a trip and I think [TS]

00:08:45   well here's all the clothes i'm going to [TS]

00:08:46   take and then I get there [TS]

00:08:48   and then once i get there i start piling [TS]

00:08:49   up dirty clothes i just put them in a [TS]

00:08:51   corner and it's like just just ignore [TS]

00:08:54   until I pack up to leave they give you a [TS]

00:08:56   washable laundry bag you can actually [TS]

00:08:58   have a place to put your dirty clothes [TS]

00:09:00   when you are in your hotel room or [TS]

00:09:03   whatever that wherever the heck you're [TS]

00:09:04   stayin really really great now look why [TS]

00:09:08   are they advertising on the talk show [TS]

00:09:09   what's this got to do with technology [TS]

00:09:12   well not every sponsor has something to [TS]

00:09:13   do with technology but these guys do [TS]

00:09:15   that carry on from a way is able to [TS]

00:09:19   charge all cell phones tablets e-readers [TS]

00:09:21   anything else that's powered by USB cord [TS]

00:09:24   because it has a built-in battery right [TS]

00:09:28   in the case so this is super-convenient [TS]

00:09:31   this is amazing you just sit there at [TS]

00:09:34   your seat in the airport while you're [TS]

00:09:35   waiting for your flight to the for them [TS]

00:09:37   to tell you the board and you can just [TS]

00:09:39   plug any cable right into the top of the [TS]

00:09:41   suitcase and charger phone right from [TS]

00:09:44   your carry-on they got a lifetime [TS]

00:09:47   warranty and can break so fix it for you [TS]

00:09:49   for life hundred a trial get one of [TS]

00:09:52   these two cases live with it [TS]

00:09:54   travel with instagram it whatever you [TS]

00:09:56   want to do and if you don't like it [TS]

00:09:59   return it for a full refund no questions [TS]

00:10:00   asked free shipping on anyway order [TS]

00:10:03   within the continental US this is a [TS]

00:10:06   great product [TS]

00:10:07   I need a new suitcase I don't have one [TS]

00:10:09   of these yet and I feel terrible that I [TS]

00:10:11   don't because my carry-on suitcase is a [TS]

00:10:13   rack it is is like ripped up it is it's [TS]

00:10:16   got wheels that don't roll terrible i'm [TS]

00:10:19   buying one of these things so I here's [TS]

00:10:22   what you want to do you can get twenty [TS]

00:10:23   dollars off your first order by going to [TS]

00:10:26   a way travel.com / talk show and [TS]

00:10:29   remember the promo code talk show during [TS]

00:10:31   checkout and you'll save twenty bucks [TS]

00:10:33   i'm going to use it i'm going to save [TS]

00:10:35   twenty bucks i'm going to get one of [TS]

00:10:36   these i'm getting the carryout that's [TS]

00:10:39   where you go get one of these two cases [TS]

00:10:40   this is a great product at a tremendous [TS]

00:10:43   price compared to high-end suitcases [TS]

00:10:47   from traditional retailers go there find [TS]

00:10:50   out more get a suitcase way travel.com / [TS]

00:10:53   talk show remember that promo code talk [TS]

00:10:55   show [TS]

00:10:56   I talk about the NFL except well we were [TS]

00:11:03   originally on the record that last week [TS]

00:11:05   when I'm wait until until I package for [TS]

00:11:07   humbled after after defeating your hell [TS]

00:11:10   I didn't do that on purpose i think the [TS]

00:11:13   chance to us to do a double or nothing [TS]

00:11:15   after our unfortunate that the last time [TS]

00:11:17   i was on the podcast when do we had gayo [TS]

00:11:20   you would owe you a drink I owe you [TS]

00:11:21   drinks next time the whole bottle I I [TS]

00:11:23   know I owe you dinner [TS]

00:11:24   why is that we we bet before the regular [TS]

00:11:27   season game between the packers & and [TS]

00:11:28   the animal animal cowboys and we lost we [TS]

00:11:33   lost humbly it doesn't seem right that [TS]

00:11:36   doesn't seem right that I that you owe [TS]

00:11:38   me given that the packers beat the [TS]

00:11:40   cowboys in the playoffs that doesn't [TS]

00:11:41   seem right what would it would account [TS]

00:11:42   for an account [TS]

00:11:43   yeah i forgot to specify the bad news [TS]

00:11:46   about one accounts so you're a lifelong [TS]

00:11:48   Green Bay Packers fan I'm a lifelong [TS]

00:11:51   dallas cowboys fan the cowboys and the [TS]

00:11:55   Packers played at this point was that 10 [TS]

00:11:58   days ago 11 days ago I was the honestly [TS]

00:12:03   in all in my opinion it was the only [TS]

00:12:05   good playoff game at the entire NFL [TS]

00:12:07   playoffs to date is that brutal has been [TS]

00:12:10   brutal [TS]

00:12:11   what was it is one of the only good [TS]

00:12:12   platform in these playoffs it was like [TS]

00:12:14   one of the all-time great playoff games [TS]

00:12:15   of all time yeah it so it was an [TS]

00:12:18   all-time great game and but it was [TS]

00:12:21   literally the only decent playoff game [TS]

00:12:23   I mean the only other one that you could [TS]

00:12:25   even make an argument for would be the [TS]

00:12:26   steelers chiefs game on the same day it [TS]

00:12:30   which was a game that was won by a team [TS]

00:12:32   that kicked six field goals this year so [TS]

00:12:36   if you want to argue if you're like in [TS]

00:12:38   the greater pittsburgh area and you want [TS]

00:12:41   to argue that that was a good game two [TS]

00:12:43   in a game where your team won with six [TS]

00:12:47   field goals [TS]

00:12:49   okay fine you know that was a great game [TS]

00:12:51   yeah sure [TS]

00:12:52   otherwise this is going good game of the [TS]

00:12:55   playoffs but it's like you said it was [TS]

00:12:56   seriously like an all-time great game [TS]

00:12:58   and I'm people are our teams have been [TS]

00:13:01   in there have been a few of those [TS]

00:13:04   I liked it I liked in the nineties when [TS]

00:13:07   the packers enough that when the packers [TS]

00:13:10   and cowboys would meet every single year [TS]

00:13:12   and every single year no matter what [TS]

00:13:14   happened [TS]

00:13:15   the Cowboys would eat beat them handily [TS]

00:13:17   that's what I love ya I don't mean I [TS]

00:13:21   mean not so I i treated immediately [TS]

00:13:22   after the game that that victory was far [TS]

00:13:24   from yes it all the all the emotions of [TS]

00:13:30   those nineties losses came came rushing [TS]

00:13:34   back at the end of that game what I [TS]

00:13:36   remember from the early from the first [TS]

00:13:38   years that this became a rivalry when [TS]

00:13:40   the early favre years when favre was was [TS]

00:13:42   a young up-and-coming quarterback was [TS]

00:13:45   the ridiculous distances that favre [TS]

00:13:48   could throw football like he it you know [TS]

00:13:51   it [TS]

00:13:52   they'd be like unlike the 30 yard line [TS]

00:13:54   and time would be running out in the [TS]

00:13:56   first half and it would be like why [TS]

00:13:57   they're just you know throw it to like [TS]

00:14:00   the 20 and hope something happens [TS]

00:14:01   instead he'd throw it all the way into [TS]

00:14:03   the endzone you'd be like the wait i [TS]

00:14:04   thought they were at two-thirty and then [TS]

00:14:05   they showed the replay and it was like [TS]

00:14:07   oh yeah they were at the 30 and he still [TS]

00:14:08   threw it all the way to the end up like [TS]

00:14:11   heat yet that he could throw the ball [TS]

00:14:15   like silly distances like like like [TS]

00:14:17   throwing in a row be ya know I really it [TS]

00:14:21   is hard to I mean obviously all the [TS]

00:14:23   stuff with favre sort of ended badly [TS]

00:14:24   three bay and and there are some empty [TS]

00:14:26   there's for sure but i think god it was [TS]

00:14:30   like here's my gonna pull these that [TS]

00:14:31   rhetorical trick for us a long time [TS]

00:14:33   Packers fans who grew up with the team [TS]

00:14:37   just being just brutal and awful and I [TS]

00:14:39   get you I started the 80 so that those [TS]

00:14:41   they've been brutal for like 20 years [TS]

00:14:42   before the internet works for other [TS]

00:14:44   folks that might put my dad but I mean [TS]

00:14:46   is this the way he's utterly and [TS]

00:14:49   completely transform that franchise i [TS]

00:14:51   mean it's it's right over the last week [TS]

00:14:53   we tackle this today like over the last [TS]

00:14:55   like 25 years whatever like I believe [TS]

00:14:57   it's the packers and patriots and [TS]

00:15:00   steelers are our 123 as far as like both [TS]

00:15:03   record number of lap appearances all [TS]

00:15:04   those sorts of things and and really the [TS]

00:15:07   guy that made that all happen I mean [TS]

00:15:09   what will trade for my stuff is great [TS]

00:15:11   see em but far was the guy who just [TS]

00:15:14   transformed their franchise and what it [TS]

00:15:16   meant [TS]

00:15:16   for people who aren't sports fans the [TS]

00:15:20   packers are an interesting story because [TS]

00:15:22   they are unique in America among all [TS]

00:15:25   professional sports teams basketball [TS]

00:15:28   hockey football baseball all four major [TS]

00:15:32   sports the packers are unique in that [TS]

00:15:35   they are I they're owned by their fans [TS]

00:15:39   more or less [TS]

00:15:40   I mean can you I i am an owner the kid [TS]

00:15:42   can you explain the the difference i [TS]

00:15:45   mean every other team as like one rich [TS]

00:15:47   guy who is the owner of the team and is [TS]

00:15:50   a jerk and probably get a trump [TS]

00:15:53   supporter and also puts the packers are [TS]

00:15:57   so different sort of the packers can be [TS]

00:15:59   giving you can [TS]

00:16:00   well i got home around so that but that [TS]

00:16:03   this was God with northern Wisconsin [TS]

00:16:05   which is a we had that not not not the [TS]

00:16:08   left wing liberal country without you [TS]

00:16:10   explain the ownership structure of the [TS]

00:16:11   packers so the Packers were owned by a [TS]

00:16:16   donor at lat somewhat but sometimes way [TS]

00:16:18   back when I want to say back in like the [TS]

00:16:20   stone the arm two twenties or something [TS]

00:16:23   like that way backwards order one of the [TS]

00:16:25   original football teams are they were [TS]

00:16:27   going to go out of business or something [TS]

00:16:30   like that but but they they established [TS]

00:16:32   the the Articles of Incorporation for [TS]

00:16:34   the Green Bay football corporation and [TS]

00:16:37   it was sold to basically people in the [TS]

00:16:40   community they could buy a piece and [TS]

00:16:42   then it was a Briton into the bylaws [TS]

00:16:44   that if it was ever sold that all the [TS]

00:16:46   money would go to the local post of the [TS]

00:16:48   American Legion that's not the case [TS]

00:16:51   today so the victim has ever sold all [TS]

00:16:53   the proceeds go to the local American [TS]

00:16:55   Legion so there probably were at least i [TS]

00:16:59   would get like at least like one or two [TS]

00:17:01   billion dollars [TS]

00:17:02   oh if you have for sure I just like to [TS]

00:17:04   do you like we we always talk about like [TS]

00:17:06   the americas team right right [TS]

00:17:08   there's there's there's basically five [TS]

00:17:10   big teams NFL that have national [TS]

00:17:13   following like their water their wines [TS]

00:17:15   and vegas get set differently because [TS]

00:17:16   they attract so much heading from fans [TS]

00:17:19   right and that's your cowboys the [TS]

00:17:20   factors the Raiders the Steelers and the [TS]

00:17:24   Patriots are the kind of news today we [TS]

00:17:25   had a patient that Patriots have sort of [TS]

00:17:27   snuck in [TS]

00:17:28   just by virtue of [TS]

00:17:30   15 years of non-stop winning right right [TS]

00:17:34   and the Packers the Packers were pretty [TS]

00:17:36   dominant in the early part of the NFL [TS]

00:17:37   and so like when they won the first two [TS]

00:17:39   Super Bowls out kind of tail end of [TS]

00:17:41   their of a multi-decade run of dominance [TS]

00:17:43   and then the seventies I see the [TS]

00:17:45   Steelers in the in the cowboys I and and [TS]

00:17:48   the Raiders came along and then the [TS]

00:17:50   Cobblers we had a return return to to [TS]

00:17:52   glory but arm but yeah so it is that [TS]

00:17:56   what happens in a few years ago when [TS]

00:17:57   they want to expand lambeau field to [TS]

00:17:59   raise money they did another share [TS]

00:18:01   issuance so they sold another tour [TS]

00:18:03   50,000 shares at at two and fifty [TS]

00:18:06   dollars apiece and just raise a ton of [TS]

00:18:08   money for the stadium and all these [TS]

00:18:09   years are totally worthless like that [TS]

00:18:11   you can't sell them i could sell them on [TS]

00:18:14   the side but you can't convert them for [TS]

00:18:15   money or anything but yeah I have once I [TS]

00:18:18   i have it is it's sitting in a box right [TS]

00:18:20   now add haven't actually put it up here [TS]

00:18:24   in Taiwan but I am I i am a proud owner [TS]

00:18:26   of the green bay packers it is sort of [TS]

00:18:28   silly but it is to me it's the way most [TS]

00:18:32   teams should be on like even though it's [TS]

00:18:34   the opposite and the Packers are in fact [TS]

00:18:37   this odd exception in it really is the [TS]

00:18:43   way most teams should be on they should [TS]

00:18:45   be owned by the local fans because it [TS]

00:18:47   would take off the table the extortion [TS]

00:18:50   that these owners put their fans through [TS]

00:18:52   every time they need new stadiums built [TS]

00:18:54   you know it's there there's an honesty [TS]

00:18:56   to it where it's like look the only [TS]

00:18:58   reason to buy shares and the Packers if [TS]

00:19:00   you're a Packers fan right and the [TS]

00:19:02   Packers aren't going anywhere like [TS]

00:19:03   nobody is ever as like the packers are [TS]

00:19:06   never saying like give us you know a 500 [TS]

00:19:10   million dollar expansion of lambeau [TS]

00:19:11   field or were moving to Los Angeles like [TS]

00:19:13   that's never even on the table right [TS]

00:19:15   there not going anywhere right and every [TS]

00:19:19   other team or a half the team's you know [TS]

00:19:21   I mean like maybe you know Dallas isn't [TS]

00:19:23   going anywhere but look at the raiders [TS]

00:19:25   the raiders that have moved they moved [TS]

00:19:27   to Los Angeles they went back to oakland [TS]

00:19:29   now a actually isn't a done deal are [TS]

00:19:32   they going to vegas i think it's all but [TS]

00:19:33   done deal everything has been announced [TS]

00:19:35   yet we're going to move to Las Vegas [TS]

00:19:37   because you know that the add what's [TS]

00:19:39   called a ok stadium and coliseum in [TS]

00:19:42   oakland [TS]

00:19:43   it really is it a shithole and they [TS]

00:19:46   finish it so now they're moving to Vegas [TS]

00:19:49   a it is the Eagles have gone through [TS]

00:19:53   this in Philadelphia like it there there [TS]

00:19:55   are no better fans or more loyal fans or [TS]

00:19:59   die hard maybe this diehard is maybe the [TS]

00:20:02   way to go then [TS]

00:20:03   philadelphia eagles fans i'm not an [TS]

00:20:04   eagle fan but I live I was surrounded by [TS]

00:20:07   them their great fans years ago before [TS]

00:20:09   they built the the lincoln financial [TS]

00:20:11   field that they have now that they're [TS]

00:20:13   there were threats that they were going [TS]

00:20:15   to move the Eagles to Los Angeles [TS]

00:20:17   I mean it would have ripped the city [TS]

00:20:19   apart it's not right but it's a [TS]

00:20:23   privately-held you know team [TS]

00:20:27   yeah everything really working the NFL [TS]

00:20:29   because so much of the NFL is so [TS]

00:20:32   aggressive in its revenue sharing and [TS]

00:20:35   the TV deals are so massive that no [TS]

00:20:38   green bay can compete on an even playing [TS]

00:20:40   field even though they they make much [TS]

00:20:42   less money locally although that was [TS]

00:20:44   part of the refurbishment that they did [TS]

00:20:46   of lambeau field when i was able to buy [TS]

00:20:48   it buy my share my single share was [TS]

00:20:50   basically making sort of a year-round [TS]

00:20:52   destination in my people like poker [TS]

00:20:54   Mitch's it's up there but relatives like [TS]

00:20:56   no did you no Jerry's like Jerry don't [TS]

00:20:59   know whatever they don't make as much [TS]

00:21:01   locally but because the vast majority of [TS]

00:21:04   the money to help you get is from the TV [TS]

00:21:06   deal and from an alternate cell that we [TS]

00:21:09   shared by and large I think the [TS]

00:21:10   foreclosure boxes they are ya that they [TS]

00:21:14   can they can do it pulled off and then [TS]

00:21:15   obviously you know if they're the team [TS]

00:21:17   for Wisconsin so I is I mean their their [TS]

00:21:20   television market is effectively [TS]

00:21:21   Wisconsin and so they they certainly [TS]

00:21:24   basically do well is super unique they [TS]

00:21:27   had to be grandfathered into like the [TS]

00:21:29   NFL's like governments like documents [TS]

00:21:31   because it does state that no team can [TS]

00:21:33   have more than like X number of owners [TS]

00:21:36   into the group of hackers have 360 boxes [TS]

00:21:39   of something so right it's sort of like [TS]

00:21:41   they want to avoid the situation where [TS]

00:21:43   like 10 people you know like the man you [TS]

00:21:48   and [TS]

00:21:49   Marco and guy English join in and buy an [TS]

00:21:53   NFL team and we fight with each other [TS]

00:21:56   and can't make decisions they want to [TS]

00:21:58   avoid that and so that's why they have [TS]

00:22:01   these these rules that you know they [TS]

00:22:03   what they want our guys like Jerry Jones [TS]

00:22:05   who just can make decisions on their own [TS]

00:22:08   just just to simplify things and actors [TS]

00:22:12   have like 1,000,000,000 owner so yes [TS]

00:22:16   I've amber everyone copies Wikipedia [TS]

00:22:17   page right now [TS]

00:22:18   yes even those referred to as common [TS]

00:22:20   stock share package stock does not share [TS]

00:22:23   the same rights that does not have [TS]

00:22:24   equity interest is not big but cannot be [TS]

00:22:26   traded have no security protection and [TS]

00:22:28   bring those season-ticket particularly [TS]

00:22:29   it doesn't need to get your feet built [TS]

00:22:33   it was out with a background like a 50 [TS]

00:22:34   year waiting list or something which is [TS]

00:22:36   insane because i actually have very [TS]

00:22:38   little desire to go to like came in [TS]

00:22:41   January agree but i can tell you that if [TS]

00:22:43   it's like a college team in so far as [TS]

00:22:46   like nobody lives there i mean i'm [TS]

00:22:47   looking at the wikipedia page for the [TS]

00:22:49   green paint metropolitan area and that [TS]

00:22:51   this this is hundred eighty thousand [TS]

00:22:54   people it's it's not even it's not even [TS]

00:22:56   a real city [TS]

00:22:58   yeah yeah no it's still people it will [TS]

00:23:01   so that was a different times they had [TS]

00:23:03   six games a year in green bay two games [TS]

00:23:05   here in milwaukee right when that county [TS]

00:23:07   stadium where the bruises to play and [TS]

00:23:09   and they do that when like when the team [TS]

00:23:11   was having was within a rough time and [TS]

00:23:13   kind of like you'll build a fan base [TS]

00:23:15   whatever but now all the games are [TS]

00:23:16   lambeau field and and you have like [TS]

00:23:20   these grand caravan that go up from the [TS]

00:23:23   solid Milwaukee's season ticket holders [TS]

00:23:26   got to keep their seats so they have [TS]

00:23:27   seats for two games a year and then the [TS]

00:23:30   green bay ticket holders have seats for [TS]

00:23:31   the other six teams of years and like [TS]

00:23:33   that it's all complicated thing but this [TS]

00:23:35   is the net of it is like I'm in [TS]

00:23:37   Wisconsin is is I mean factors country i [TS]

00:23:40   mean more than more than anything else I [TS]

00:23:42   mean it is it is you cannot go you know [TS]

00:23:45   football you can't go five feet without [TS]

00:23:46   incurring some sort of you know packers [TS]

00:23:49   paraphernalia somehow they're taken [TS]

00:23:50   seriously yet their fans are called [TS]

00:23:52   cheesehead [TS]

00:23:53   oh it's ridiculous is this visit see [TS]

00:23:55   that thing is something that almost as [TS]

00:23:57   much as to come to grips with eventually [TS]

00:23:59   Apple Apple Apple maps says it's a [TS]

00:24:01   two-hour drive from the [TS]

00:24:02   rocky the green bay that sound right to [TS]

00:24:04   ya in and i think the the other in yep [TS]

00:24:08   it's beautiful drive but I think I'd I'm [TS]

00:24:10   stating days probably Laura game despite [TS]

00:24:12   a lot longer if it is if the whole care [TS]

00:24:15   about moving up [TS]

00:24:16   yeah all right yeah all the other using [TS]

00:24:20   this morning to me is that you need to [TS]

00:24:22   get back and do into basketball i doing [TS]

00:24:25   because you're Philadelphia 76er 'he's [TS]

00:24:27   are shaping up to be the the seventy [TS]

00:24:30   sixers interlocking blocks rivalry over [TS]

00:24:32   the next 10 years and that is going to [TS]

00:24:34   be a dog serious about raising I know [TS]

00:24:37   we've got a what's-his-name indeed it [TS]

00:24:41   he's super exciting [TS]

00:24:43   I you know I saw him at a restaurant [TS]

00:24:45   here in Philadelphia couple couple [TS]

00:24:47   actually got two weeks ago my dad months [TS]

00:24:50   ago he was we went out to dinner at a [TS]

00:24:54   nice little steak house here and and he [TS]

00:24:57   was there and he was very tall me [TS]

00:25:01   yeah he draws a lot of the medicine [TS]

00:25:05   yeah I am NOT I I i have been around a [TS]

00:25:12   college basketball players I'm you know [TS]

00:25:14   I'm I'm not always a you know better on [TS]

00:25:16   Craig Hockenberry I know what it's like [TS]

00:25:18   to not even be close to being the [TS]

00:25:20   tallest person in the room i'm generally [TS]

00:25:22   close it and you're pretty tall guy i am [TS]

00:25:24   pretty tall [TS]

00:25:24   I'm six foot two and that's pretty tall [TS]

00:25:26   and it's usually maybe if not the [TS]

00:25:28   tallest you're up there [TS]

00:25:31   I'm not used to being around somebody [TS]

00:25:33   who would have to stoop to put his chin [TS]

00:25:35   on top of my ass and that's right it is [TS]

00:25:37   very very large but the other exciting [TS]

00:25:40   thing about the pictures is Ben Simmons [TS]

00:25:42   is his foot is is healing quite nicely [TS]

00:25:46   they say yeah who don't will be back [TS]

00:25:49   soon [TS]

00:25:49   so what the yet I don't know about all [TS]

00:25:51   the I mean the bucs star player is a [TS]

00:25:53   goddess on the comp oh haha again say it [TS]

00:25:56   again be honest after the coup bolt [TS]

00:25:58   which is in nigeria mean that was [TS]

00:26:01   translated into Greek analysis in the [TS]

00:26:03   USA level everybody calls me honestly [TS]

00:26:05   book fans they should buy in his name [TS]

00:26:07   just get rid of that last name and just [TS]

00:26:09   change them you know like Madonna just [TS]

00:26:11   like a honest that's [TS]

00:26:13   everybody love you MV twitter but but he [TS]

00:26:16   was in taiwan actually couple years ago [TS]

00:26:17   and I got the chance to meet him when he [TS]

00:26:19   was here and I I thought my instagram [TS]

00:26:21   for the eighty six weeks ago but yeah I [TS]

00:26:24   am I come up to below his shoulder [TS]

00:26:26   Kentucky is everything you just seasick [TS]

00:26:29   celebrities just like ridiculous [TS]

00:26:30   ridiculous [TS]

00:26:31   so the Sixers the Sixers are a good case [TS]

00:26:35   study to me of a one of my fundamental [TS]

00:26:38   theories of sports which makes no sense [TS]

00:26:40   but i believe it firmly which is that [TS]

00:26:43   you don't screw with your uniforms you [TS]

00:26:46   pick a uniform that is going to last for [TS]

00:26:49   the ages and then you you tweak it as [TS]

00:26:53   mine early as possible through the [TS]

00:26:56   decades [TS]

00:26:57   that's number one reason why my favorite [TS]

00:27:00   team in the world is the Yankees Yankees [TS]

00:27:01   they don't screw with the uniforms [TS]

00:27:04   papers uniform was like the same as the [TS]

00:27:06   uniform they wear today except it was [TS]

00:27:08   like made a belt or something some [TS]

00:27:12   different materials and the polyester [TS]

00:27:13   that they can do today [TS]

00:27:16   you know the Yankees tried cotton in the [TS]

00:27:19   george costanza era didn't work out but [TS]

00:27:23   in terms of the way the uniform looks [TS]

00:27:24   they don't mess with it the Dallas [TS]

00:27:26   Cowboys don't mess with the uniforms [TS]

00:27:27   when they have a they have leased to [TS]

00:27:30   have like a special like sunday night [TS]

00:27:32   uniform with stars on the shoulders and [TS]

00:27:34   they lost every game they played with [TS]

00:27:35   those uniforms the Green Bay terrible [TS]

00:27:38   there they look terrible there is just a [TS]

00:27:40   stupid excuse to sell a third jersey to [TS]

00:27:42   people who wanted to have every jersey [TS]

00:27:44   one of the things that's great about the [TS]

00:27:46   green bay packers green bay packers look [TS]

00:27:48   like the green bay packers you look at [TS]

00:27:50   like super bowl one and UC bart starr [TS]

00:27:53   leading the team to the first super bowl [TS]

00:27:55   51 years ago they look like the team [TS]

00:27:57   that's playing today because they don't [TS]

00:27:59   screw with the uniform this Philadelphia [TS]

00:28:01   76er 'he's had a great uniform what I [TS]

00:28:05   mean it's a great name [TS]

00:28:07   I mean who knows what sense it makes but [TS]

00:28:09   I mean Philadelphia's where the country [TS]

00:28:10   started to call the 76 years so they got [TS]

00:28:12   to go patriotic you got to be red white [TS]

00:28:14   and blue write it but somehow during the [TS]

00:28:17   allen iverson era they changed to a [TS]

00:28:19   black gold on Lego how to start this [TS]

00:28:22   weird story right how can a team in [TS]

00:28:25   Philadelphia that's named [TS]

00:28:27   after the the american revolution in [TS]

00:28:30   there or independence whatever you want [TS]

00:28:32   to call it in 76 not be red white and [TS]

00:28:35   blue and yet they did and then they had [TS]

00:28:37   you know terrible role of course they [TS]

00:28:39   had terrible records how can you win [TS]

00:28:40   when you're going against the sports [TS]

00:28:42   gods by screwing with your uniform now [TS]

00:28:45   the Sixers have gone back to it's not [TS]

00:28:47   quite the classic I I kind of don't like [TS]

00:28:50   the way they spell out fixtures on the [TS]

00:28:51   uniform I I feel like they have to go [TS]

00:28:54   back to the pure dr. J era uniform but [TS]

00:28:56   it's close enough [TS]

00:28:58   yea though I mean the boxer definitely [TS]

00:29:00   fit with that mean they're so first off [TS]

00:29:03   their classic uniform and their classic [TS]

00:29:05   logo are both amazing arm [TS]

00:29:07   this is the classic logo is just like [TS]

00:29:09   cartoony but kissing a basketball i love [TS]

00:29:11   it's sort of like they sort of like not [TS]

00:29:13   very green with Iran sort of like [TS]

00:29:15   bowling friday right and they had great [TS]

00:29:18   uniforms back in the eighties and that's [TS]

00:29:20   when the team was good that was entitled [TS]

00:29:21   settings with with uh then they'll send [TS]

00:29:23   or later crianza bar and then they were [TS]

00:29:25   going the eighties you always watched [TS]

00:29:27   your sony pictures in the celtics but [TS]

00:29:29   very strong team then I tell you three [TS]

00:29:31   they have this awful logo that's like [TS]

00:29:35   purple and this terrible if it was just [TS]

00:29:37   awful universal bad and they've been [TS]

00:29:39   pretty much care about or simply like [TS]

00:29:41   one good year since 10 and then in 2015 [TS]

00:29:45   they did a redesign which is not the old [TS]

00:29:47   logo but it's the uniforms especially [TS]

00:29:49   our are definitely a go back to the [TS]

00:29:51   original so there's kind of this [TS]

00:29:53   paneling on the side that have really [TS]

00:29:56   really good and sure enough the team's [TS]

00:29:59   fortunes that have are looking up but [TS]

00:30:01   but there's this hilarious to you gotta [TS]

00:30:02   put the show notes that we did you ever [TS]

00:30:06   read those who appreciate it reads [TS]

00:30:08   America's slow but very real decline [TS]

00:30:10   into a fascist state as told by the [TS]

00:30:12   walkie park slope at this just go look [TS]

00:30:14   at the following link you have to see [TS]

00:30:16   the tweets appreciate it but I promise [TS]

00:30:18   you you'll laugh your rear end up [TS]

00:30:19   because it's it's it's really funny [TS]

00:30:21   I i will put it in the show notes all [TS]

00:30:24   right before we get off sports let me [TS]

00:30:25   give you this I'm going to talk this out [TS]

00:30:27   there here we go here's a here's here's [TS]

00:30:29   a contentious argument top quarterbacks [TS]

00:30:32   of all time [TS]

00:30:33   mmm that is a condensed you sent me a [TS]

00:30:38   link you sent me a link last night to a [TS]

00:30:40   video that you sent it right of the [TS]

00:30:43   weather you you know i don't think so it [TS]

00:30:46   wasn't you just sent me the link to the [TS]

00:30:47   cab with john elway and oh yeah i did i [TS]

00:30:51   did that yeah that was that was great so [TS]

00:30:53   that somebody was in a cab in pittsburgh [TS]

00:30:56   and talking to their cab driver about [TS]

00:31:01   who the greatest quarterback of all time [TS]

00:31:03   warner and his even know this guy with [TS]

00:31:04   the cab driver in Pittsburgh is number [TS]

00:31:06   one pick was john elway and it just so [TS]

00:31:08   happened that among the people in the [TS]

00:31:09   cab wanna one of them was john elway and [TS]

00:31:13   they let it go on for two or three [TS]

00:31:15   minutes before they they let this cab [TS]

00:31:18   driver the liver was filming in the [TS]

00:31:19   middle was pretty be surviving all right [TS]

00:31:21   like i do you think he's attractive [TS]

00:31:23   yeah I want to sleep with the fact that [TS]

00:31:24   she's AI bet you sleep with them it's [TS]

00:31:26   like his wife asked right next to the [TS]

00:31:28   right all right top quarterbacks of all [TS]

00:31:32   time [TS]

00:31:33   all right let me ask you this I'll just [TS]

00:31:34   give you a simple question who's better [TS]

00:31:35   farm or aaron rodgers the hole ah I [TS]

00:31:41   think from a a pure between the lines [TS]

00:31:49   perspective uh Rogers is probably better [TS]

00:31:53   just like farms reckless made him great [TS]

00:31:55   but it it went like it cost us a lot of [TS]

00:31:58   games you're blinded by your fandom the [TS]

00:32:00   answer is clearly aaron rodgers no lo [TS]

00:32:04   que well but yet that's fair guys but [TS]

00:32:06   from a meaningful a legendary status and [TS]

00:32:09   meaningful to the franchise I have to go [TS]

00:32:11   with that's what far nobody's the wind [TS]

00:32:13   that will pour souper bowl to surpass [TS]

00:32:15   them right now they're both at one we [TS]

00:32:17   have seen as a matter of opinion it [TS]

00:32:18   doesn't matter the FBI Rogers can never [TS]

00:32:20   win another super bowl and it doesn't [TS]

00:32:22   matter and Rogers is better quarterback [TS]

00:32:23   them that far [TS]

00:32:24   yeah they're fair enough but if you did [TS]

00:32:26   like the totality of the contribution to [TS]

00:32:29   the green bay packers it's it's more [TS]

00:32:30   complicated but yeah I out of your that [TS]

00:32:33   you're right i am blind blinded by my [TS]

00:32:35   being a compressional teenage boy and [TS]

00:32:38   brett farr basically like saving my [TS]

00:32:40   sports lice [TS]

00:32:41   did you see my link the other day to [TS]

00:32:43   triumph the insult comic dog at [TS]

00:32:46   the daughter I thought idea i decided i [TS]

00:32:49   haven't watched it though [TS]

00:32:50   well at the end when he first has to [TS]

00:32:52   utter the words president and then [TS]

00:32:55   followed by the word Trump every time he [TS]

00:32:57   tries to say it he starts vomiting [TS]

00:32:59   that's how I feel with me saying that [TS]

00:33:04   among the top five of all time at this [TS]

00:33:07   point you've absolutely positively got [TS]

00:33:09   include a Tom Brady their gold LOL get [TS]

00:33:13   out [TS]

00:33:13   it hurts to say things are going to add [TS]

00:33:15   it out here i am i'm puking right now uh [TS]

00:33:17   there goes where it hurts [TS]

00:33:21   there goes there goes my breakfast but [TS]

00:33:23   it's undeniable at this point [TS]

00:33:26   yeah i mean the record speaks i mean the [TS]

00:33:28   record speaks for itself obviously I [TS]

00:33:29   mean seven Super Bowl arm it's always [TS]

00:33:32   tricky to like separate the two greatest [TS]

00:33:36   quarterbacks in the greatest coaches [TS]

00:33:38   like I'm where with how does that [TS]

00:33:40   relationship actually play out because [TS]

00:33:42   so many of them were in the same [TS]

00:33:44   conversation right right what if what if [TS]

00:33:46   Rodgers had been the quarterback of the [TS]

00:33:48   Patriots for the last 15 years [TS]

00:33:50   like what his with with it may be better [TS]

00:33:52   or worse or the same like it is almost [TS]

00:33:54   impossible mean Mike McCarthy is an ok [TS]

00:33:57   coach I think he's you get supply more [TS]

00:33:59   grief than he deserves but at the same [TS]

00:34:01   time like he's not even in the same [TS]

00:34:03   universe is Bill Belichick and I and you [TS]

00:34:07   know what difference does that make or [TS]

00:34:08   someone like Joe Montana and like you [TS]

00:34:10   know the losses so far ahead of everyone [TS]

00:34:13   when it comes to his scheme and things [TS]

00:34:15   like that and you any Jerry Rice I mean [TS]

00:34:17   like to use a great quarterback with [TS]

00:34:19   that's especially funny football stuff [TS]

00:34:21   because it's where do you where you sort [TS]

00:34:23   of figure out where the boundary is [TS]

00:34:25   Roger Starbuck and Tom Landry I mean Tom [TS]

00:34:28   Landry literally invented the shotgun [TS]

00:34:30   formation like that was something that [TS]

00:34:32   was like what it is that you watch it [TS]

00:34:35   now there are some teams that never even [TS]

00:34:36   don't did they even use the shotgun on [TS]

00:34:40   running plays now and to think that it [TS]

00:34:43   was like a loophole in the rule [TS]

00:34:45   ok let me out where it's going to be [TS]

00:34:47   like read the rulebook and he was like [TS]

00:34:49   you know there's nothing that says you [TS]

00:34:50   have to like hand the ball from the [TS]

00:34:51   center to the quarterback we could just [TS]

00:34:53   like toss it back five yard since it'll [TS]

00:34:56   basically all football is like [TS]

00:34:58   discovering and exploiting loopholes [TS]

00:35:00   like the forecast is basically a [TS]

00:35:02   loophole right and sort of yeah i think [TS]

00:35:04   in the long term map [TS]

00:35:06   dan marino don shula right it'sit's all [TS]

00:35:09   the quarterbacks that you mentioned is [TS]

00:35:11   almost out everyone who I think you [TS]

00:35:12   would mention in the if you're going to [TS]

00:35:14   put together a top five list have a [TS]

00:35:16   coach who is arguably in the top five [TS]

00:35:19   that's why don't know that that's why [TS]

00:35:21   John Elway might be the best though like [TS]

00:35:22   that because i want to run the right [TS]

00:35:24   right that always the one who you're [TS]

00:35:26   like who the hell is coach right it was [TS]

00:35:30   like trees or grave [TS]

00:35:32   oh I don't even know when to you went to [TS]

00:35:34   Atlanta later but I finally won with my [TS]

00:35:36   Santa hat at the end of his career right [TS]

00:35:38   yeah I because it to my life that I'd [TS]

00:35:41   almost tempted to pick him for that [TS]

00:35:42   reason alone because like there's really [TS]

00:35:44   no one else you can describe his [TS]

00:35:45   greatness to all right all right let's [TS]

00:35:49   take another break and thank our next [TS]

00:35:52   sponsor and we'll get onto the real meat [TS]

00:35:54   of the show and our next dancer is a [TS]

00:35:56   great company [TS]

00:35:57   ero de ro look Wi-Fi is more important [TS]

00:36:03   today than it's ever been [TS]

00:36:05   most of us have our whole house we have [TS]

00:36:07   reconnected with devices that are on the [TS]

00:36:09   internet and how are they on the [TS]

00:36:10   internet there on the internet through [TS]

00:36:11   Wi-Fi outside the smartphone it's [TS]

00:36:13   probably the technology we depend on [TS]

00:36:15   most it it's a core utility of the 21st [TS]

00:36:19   century home but despite its importance [TS]

00:36:22   Wi-Fi is broken [TS]

00:36:24   imagine if your electricity in your [TS]

00:36:25   house didn't reach certain parts or like [TS]

00:36:30   it was intermittent like you got really [TS]

00:36:32   good electricity in your living room but [TS]

00:36:35   in your master bedroom [TS]

00:36:37   it's like some days it's okay sometimes [TS]

00:36:39   you know you don't get electricity what [TS]

00:36:41   you'd call electrician right away be [TS]

00:36:43   like my house is broken right but that's [TS]

00:36:45   what Wi-Fi is like for a lot of us [TS]

00:36:47   because we have one Wi-Fi router and it [TS]

00:36:52   read some places doesn't each other's [TS]

00:36:54   wife 0 was designed to change all this [TS]

00:36:57   the company manufactures right now a [TS]

00:36:59   single device it is a small elegant box [TS]

00:37:02   about the size of an apple TV with sort [TS]

00:37:04   of apple TV like round corners and it's [TS]

00:37:07   nice and white and it's kind of it's [TS]

00:37:10   really a nice little beautiful little [TS]

00:37:11   box there [TS]

00:37:13   simple very small and the idea is you [TS]

00:37:15   get a couple of them their default pack [TS]

00:37:17   comes with three you can get for you get [TS]

00:37:19   five to get however many you need [TS]

00:37:20   but the idea is just put them around [TS]

00:37:24   your house and they form what they call [TS]

00:37:26   a mesh network where the eros talk to [TS]

00:37:29   each other and then they feel your whole [TS]

00:37:31   house with distributed Wi-Fi and you [TS]

00:37:35   don't have to sit there and and be like [TS]

00:37:37   a network manager and configure this you [TS]

00:37:40   don't sit there and pick channels and [TS]

00:37:42   frequencies and and stuff like that all [TS]

00:37:45   you have to do is just with common-sense [TS]

00:37:49   put them in the rooms where you're [TS]

00:37:51   actually going to use them and where [TS]

00:37:54   there might be walls between you know [TS]

00:37:56   the one that's connected to your cable [TS]

00:38:00   modem that's all you have to do they [TS]

00:38:02   have a great app to manage the whole [TS]

00:38:05   thing from an app on your iPhone it [TS]

00:38:08   couldn't be easier it's got a great [TS]

00:38:10   interface they have incredible customer [TS]

00:38:13   support to this is something that the [TS]

00:38:16   company is really invested in you can [TS]

00:38:18   call and get ahold of a real Wi-Fi [TS]

00:38:20   expert not like a robot but like a human [TS]

00:38:23   being who you know a lot of people you [TS]

00:38:26   can set up these heroes and you never [TS]

00:38:27   have you what you just plug them in and [TS]

00:38:29   I'll just work if you do encounter a [TS]

00:38:32   problem if there's something weird about [TS]

00:38:34   your setup for something weird about [TS]

00:38:36   your house you can call them up and [TS]

00:38:37   within 30 seconds you can get a real [TS]

00:38:39   person at zero on the phone to grate [TS]

00:38:43   product i've got him set up here my [TS]

00:38:45   Wi-Fi has never been better in the house [TS]

00:38:47   then when I have zero it's currently [TS]

00:38:51   rated 4.4 stars on amazon with a [TS]

00:38:53   whopping 750 reviews that offers a [TS]

00:38:55   one-year warranty and it will work with [TS]

00:38:58   your existing modem and internet service [TS]

00:39:01   so this is really great go to erode com [TS]

00:39:05   remember the promo code the talk show [TS]

00:39:08   all one word the talk show and that will [TS]

00:39:11   get you free expedited shipping just [TS]

00:39:16   pause the podcast right now go to [TS]

00:39:18   eurocom remember that code the talk show [TS]

00:39:21   and you'll have these things like [TS]

00:39:23   tomorrow or maybe the next day with free [TS]

00:39:25   expedited [TS]

00:39:26   shipping and you set them up in your [TS]

00:39:27   house you'll have a better wife I'm so [TS]

00:39:30   my thanks to them it's a great product [TS]

00:39:32   i'm using them right now you're hearing [TS]

00:39:33   me talk to bend over hero Wi-Fi routers [TS]

00:39:36   couldn't work better [TS]

00:39:39   ah what else is on the agenda been what [TS]

00:39:44   I mean zero is I guess the the go-to [TS]

00:39:48   recommendation now because apple doesn't [TS]

00:39:49   make routers in your well they [TS]

00:39:51   definitely don't tell them that they [TS]

00:39:54   don't think that arguably seemingly [TS]

00:39:57   don't make new ones and then according [TS]

00:39:59   to a scoop garmin they've cancelled [TS]

00:40:03   making new ones so who knows [TS]

00:40:05   scoop government that's good Susan call [TS]

00:40:08   that's not who knows what the hell's [TS]

00:40:11   going on with them with that I don't [TS]

00:40:12   know so I I'm I didn't want to talk to [TS]

00:40:16   you about this because i didn't I [TS]

00:40:17   haven't really found I kind of mentioned [TS]

00:40:18   in passing in a dead up here to buy most [TS]

00:40:21   of the occasion like right about it [TS]

00:40:22   doesn't just like it I don't like my [TS]

00:40:25   whole thing they're all products are [TS]

00:40:26   like business models and stuff like that [TS]

00:40:28   but i find the a lot of the Mac thanks [TS]

00:40:34   to be both understandable i think i get [TS]

00:40:38   worse coming from and also to be a way [TS]

00:40:41   over on over the top and not not [TS]

00:40:45   necessarily connected to reality the mac [TS]

00:40:47   angst meaning in a nutshell Apple [TS]

00:40:51   clearly doesn't care about the mac [TS]

00:40:53   anymore they want everybody to just use [TS]

00:40:55   the iPads and iPhones and they're doing [TS]

00:40:57   everything they can to undermine the mac [TS]

00:40:59   and a within a year and you got in five [TS]

00:41:03   years we'll be gone [TS]

00:41:04   yeah because I yeah well i think the is [TS]

00:41:10   obvious all crescendoed with the release [TS]

00:41:12   of the macbook pro which are much to my [TS]

00:41:15   great sadness and consternation did not [TS]

00:41:19   come with a apple-branded monitor which [TS]

00:41:22   I was looking forward to buying very [TS]

00:41:23   much and and so is it obviously there [TS]

00:41:26   was the people put the memory that way [TS]

00:41:28   to our house battery life often it was [TS]

00:41:30   the port situation all that but i think [TS]

00:41:32   that was just-- that just happened to be [TS]

00:41:35   the proverbial straw that broke the [TS]

00:41:36   camel's back [TS]

00:41:38   because what was so weird about the [TS]

00:41:40   macbook troll being the trigger for all [TS]

00:41:43   this angst is that the macbook pro is [TS]

00:41:46   the single best piece of evidence that [TS]

00:41:47   Apple is still investing in the map [TS]

00:41:49   I mean say what you will or the touch [TS]

00:41:51   bar and whether it's going to actually [TS]

00:41:53   be something that makes using a mac [TS]

00:41:54   better or not they'll remain to be seen [TS]

00:41:56   over the long run but it clearly [TS]

00:41:59   required a tremendous amount of [TS]

00:42:01   investment and effort which preserving [TS]

00:42:04   apple is a rationally run company and by [TS]

00:42:08   all accounts the complaints are apps [TS]

00:42:09   that apple is being to rationally run [TS]

00:42:11   they would not make that investment [TS]

00:42:12   there just behind the dam platform so so [TS]

00:42:16   it is it i get we can get into why the [TS]

00:42:18   inks is there but it is really kind of [TS]

00:42:20   ironic that happened around this [TS]

00:42:22   particular product it is i I'm with you [TS]

00:42:25   I and I don't know how better to make my [TS]

00:42:29   case I got a as I wouldn't say a friend [TS]

00:42:32   but a source somebody i've known for [TS]

00:42:34   years [TS]

00:42:35   who's worked at Apple and I hear from [TS]

00:42:37   occasionally and like many people who [TS]

00:42:39   are longtime apple employees seems to [TS]

00:42:42   you know every 18 months or so moved [TS]

00:42:44   around within the company two different [TS]

00:42:46   teams at worked on a certain aspect of [TS]

00:42:52   touch bar support it was a software side [TS]

00:42:54   thing for a while and then right after [TS]

00:42:58   it shipped in like you know like maybe [TS]

00:43:00   like three days i had the entire like a [TS]

00:43:03   DM conversation with him and it was and [TS]

00:43:06   one of the things you said is i hope [TS]

00:43:07   this puts the rest of the notion that we [TS]

00:43:10   don't that apple doesn't care about the [TS]

00:43:11   mac because this is a good assistant guy [TS]

00:43:13   spent like 18 months working on I don't [TS]

00:43:15   get off owners but it is hardware and a [TS]

00:43:18   custom chip can display it had used [TS]

00:43:21   instead the software support was [TS]

00:43:22   incredible right I all their app that [TS]

00:43:24   built-in they had all these frameworks [TS]

00:43:26   developer third-party developers can use [TS]

00:43:28   it like it was a multi-faceted no effort [TS]

00:43:33   that involves every single for her to [TS]

00:43:34   the company so it's just that that [TS]

00:43:36   trigger that Apple to go out the back is [TS]

00:43:38   is again again I think there were [TS]

00:43:40   justifiable reasons for the eggs like it [TS]

00:43:43   was just bizarre that this was the [TS]

00:43:44   triggering event right you can buy it [TS]

00:43:47   and he like I will listen to you and [TS]

00:43:51   and maybe you know not my head in [TS]

00:43:53   agreement if you say I'm not happy with [TS]

00:43:55   the direction they're taking the Mac I [TS]

00:43:58   it if your argument is apple and Tim [TS]

00:44:02   Cook don't care about the mac period and [TS]

00:44:05   they're letting it with her because [TS]

00:44:06   they're done with it [TS]

00:44:07   i I can't see it I really can't it [TS]

00:44:10   doesn't make any sense and like somebody [TS]

00:44:12   else I i've had i've gotten more like [TS]

00:44:15   the the reaction that reaction to the [TS]

00:44:17   city's macbook pros really did drive a [TS]

00:44:19   lot of sources out of the woodwork that [TS]

00:44:22   Apple like I've heard just bits and [TS]

00:44:23   pieces from a bunch of people who are so [TS]

00:44:25   frustrated by the reaction and like a [TS]

00:44:29   one source who would be in a position to [TS]

00:44:33   know I mean not super high but you know [TS]

00:44:35   somebody who would know I it said that [TS]

00:44:39   they literally spent quote-unquote [TS]

00:44:41   hundreds of millions of the hearts [TS]

00:44:43   developing the new macbook pros and that [TS]

00:44:46   right way they they could have saved all [TS]

00:44:48   of that by just putting updated Intel [TS]

00:44:51   chips into the old macbook pro hardware [TS]

00:44:54   like eight which would be like if so [TS]

00:44:58   it's like we waited this long and then [TS]

00:45:00   new my macbook pros came out in november [TS]

00:45:02   october whatever it was and they were [TS]

00:45:04   just exactly like the old ones except [TS]

00:45:07   they had new Intel chips and maybe they [TS]

00:45:10   had the high gamut you know I color [TS]

00:45:13   gamut displays but otherwise you know [TS]

00:45:14   visually and is distinguishable from [TS]

00:45:17   them that would be further like a father [TS]

00:45:21   for the conspiracy theory that the mac [TS]

00:45:23   is on the way out right because they [TS]

00:45:25   didn't do these do the minimum viable [TS]

00:45:26   sort of right things but they literally [TS]

00:45:28   spent hundreds of millions of dollars [TS]

00:45:30   developing these they expect them to be [TS]

00:45:33   like the foundation of the product line [TS]

00:45:35   for years to come [TS]

00:45:38   and yet people see this as proof that [TS]

00:45:40   that they're they're trying to get [TS]

00:45:42   everybody to buy ipads rightly and it's [TS]

00:45:45   funny because like any even the macbook [TS]

00:45:48   pro like there was a relatively long [TS]

00:45:49   delay the last release of the macbook [TS]

00:45:52   pro was in may of 2015 which I and then [TS]

00:45:56   that was the 1530s was updated in March [TS]

00:45:58   2015 so to wait a you know we year and a [TS]

00:46:02   half was a [TS]

00:46:04   relatively relatively long time but it [TS]

00:46:06   wasn't like an obscene amount of time [TS]

00:46:08   right [TS]

00:46:09   I and and before that it be to mid-2014 [TS]

00:46:13   wait 2013 early 2013red 2012 mid-2012 so [TS]

00:46:18   it's slow down a little bit but i mean [TS]

00:46:19   father things have been discussion is [TS]

00:46:20   about intelligent like that understand [TS]

00:46:22   what also developing the top part I [TS]

00:46:23   presumably introduced delays right to [TS]

00:46:25   say when you have to review that [TS]

00:46:27   essentially touch bar that unit try to [TS]

00:46:30   collect later snow again later [TS]

00:46:32   so yes the macbook pro has certainly [TS]

00:46:35   been it's been fine all along the imac [TS]

00:46:38   has been fine along although it wasn't [TS]

00:46:40   updated this year which i think you know [TS]

00:46:43   added to a little bit i mean clearly it [TS]

00:46:45   seems to mostly come back to know the [TS]

00:46:48   sort of macbook pro debacle and and [TS]

00:46:51   that's why your point about the hundreds [TS]

00:46:53   of millions of dollars invested in [TS]

00:46:54   macbook pro I think it's actually really [TS]

00:46:56   really interesting and telling point [TS]

00:46:59   because they're not going to necessarily [TS]

00:47:02   make up that money on this version of [TS]

00:47:05   the macbook pro right now presumably [TS]

00:47:07   they're going to be using the touch bar [TS]

00:47:08   in for several generations of the [TS]

00:47:11   macbook pro and hopefully on external [TS]

00:47:13   keyboards and things like that which [TS]

00:47:15   means they will pay it off over time [TS]

00:47:18   writing that's how like business works [TS]

00:47:19   you make these massive upfront [TS]

00:47:20   investments and then every you try some [TS]

00:47:23   more units you could spread out those [TS]

00:47:25   that investment over more and more units [TS]

00:47:28   right and I the reason why do I think [TS]

00:47:30   that's really telling is i think it [TS]

00:47:32   starts to get into what was wrong with [TS]

00:47:35   the macbook pro or so sorry Mac Pro but [TS]

00:47:37   but if that's more of a sort of a really [TS]

00:47:40   fascinating screw up that might have [TS]

00:47:42   happened as opposed to in it and an [TS]

00:47:45   abandonment of the entire platform gym [TS]

00:47:47   and and that you know but let's make it [TS]

00:47:50   clear i mean let's not rush it under the [TS]

00:47:52   carpet that the fact is that the mac pro [TS]

00:47:55   is a complete embarrassment to the [TS]

00:47:58   company is it's it's a debacle [TS]

00:48:02   it is absolutely ridiculous that they're [TS]

00:48:05   selling a 1100 or 1200 day at this point [TS]

00:48:08   old computer at the same price with no [TS]

00:48:11   updated components it's it it's clearly [TS]

00:48:14   a disaster [TS]

00:48:16   and it's not a great sign for the mac as [TS]

00:48:18   a platform but it I I don't think you [TS]

00:48:23   can extrapolate from it that the entire [TS]

00:48:25   platform is has lost the company's [TS]

00:48:27   attention right it's like this i said to [TS]

00:48:30   me this mac pro's thing is again I don't [TS]

00:48:33   write about products per se so I've been [TS]

00:48:35   really dug into it too much I did kind [TS]

00:48:38   of just a little bit of a favor for [TS]

00:48:40   Christmas but to me this mac pro thing [TS]

00:48:42   is one of the most interesting untold [TS]

00:48:44   stories about apple right now like [TS]

00:48:46   there's no like it's impossible to draw [TS]

00:48:49   any conclusion beyond that there was a [TS]

00:48:51   massive massive screw-up here and and I [TS]

00:48:55   in mice I i giv doing as he rides i have [TS]

00:48:59   my theory that's a podcaster form itself [TS]

00:49:03   so my face so the reason i mention that [TS]

00:49:05   been with the macbook pros and all the [TS]

00:49:06   investment vehicles into it is when [TS]

00:49:09   Apple Acosta to develop this new mac pro [TS]

00:49:12   the trashcan mac pro was certainly [TS]

00:49:14   substantial all your hundreds of dollars [TS]

00:49:16   i'm sure your baby you know maybe even [TS]

00:49:18   more who knows and Apple would have [TS]

00:49:21   counted on earning back that investment [TS]

00:49:24   over not just this 2013 model but [TS]

00:49:26   presumably 2014 miles 150 model etc for [TS]

00:49:29   probably like at least ten years like [TS]

00:49:31   thereby am having this design [TS]

00:49:33   yeah remind the better part of a decade [TS]

00:49:35   at the very least right so my best guess [TS]

00:49:39   is that this design is fundamentally [TS]

00:49:41   flawed in some way I think it's always [TS]

00:49:43   lot in general because i don't i think [TS]

00:49:45   it makes people buy stuff they don't [TS]

00:49:47   mean necessarily and after we didn't do [TS]

00:49:49   like this is but there's something from [TS]

00:49:51   a business perspective that's [TS]

00:49:52   fundamentally flawed about this model [TS]

00:49:54   maybe there's a super high failure rate [TS]

00:49:56   and they're having always return them [TS]

00:49:58   and exchange them like that which [TS]

00:49:59   totally destroys your margins that's [TS]

00:50:01   possible but the problem is if you [TS]

00:50:04   dropped hundreds of millions of dollars [TS]

00:50:05   into a design and it fails and you have [TS]

00:50:10   to you have to decide what are you going [TS]

00:50:11   to do now are you going to stick with it [TS]

00:50:13   well that's not an option [TS]

00:50:14   so are you going to redesign it but then [TS]

00:50:16   you're going to reinvest hundreds of [TS]

00:50:18   millions of dollars into a market that [TS]

00:50:20   is pretty tiny the macro market is not a [TS]

00:50:23   big market and and I think would have my [TS]

00:50:27   suspicions what happens is that this was [TS]

00:50:29   a flaw [TS]

00:50:29   design that Apple felt they could not [TS]

00:50:31   continue to make the problem was the mac [TS]

00:50:34   pro market wasn't they had to eat [TS]

00:50:37   hundreds of millions of dollars in [TS]

00:50:38   losses because they didn't build enough [TS]

00:50:40   because they abandoned the product and [TS]

00:50:43   it wasn't did just what they couldn't [TS]

00:50:45   make the case to invest another let's [TS]

00:50:48   say 500 million dollars to build a new [TS]

00:50:51   version and now they're trying to like [TS]

00:50:53   figure something out to get it and you [TS]

00:50:56   could say they should do it [TS]

00:50:57   we have our what they should do it they [TS]

00:50:58   should eat that cost because the halo [TS]

00:51:00   product all that sort of thing but I can [TS]

00:51:02   certainly sketch out a scenario where it [TS]

00:51:05   just makes zero financial sense for them [TS]

00:51:07   to go forward basically this part of [TS]

00:51:09   doom the entire line that that's why [TS]

00:51:11   that's my best guess about what happened [TS]

00:51:13   yeah i think it was you know something [TS]

00:51:15   along those lines has to be true right [TS]

00:51:17   it it has to be and I think that it in [TS]

00:51:23   ND you can extrapolate from there and [TS]

00:51:25   then a certain point Apple even as an [TS]

00:51:27   institution and even as in my opinion [TS]

00:51:31   are relatively straightforward a [TS]

00:51:33   realistic institution they still have a [TS]

00:51:38   us a human side and then there's pride [TS]

00:51:44   and ego involved and it logically if [TS]

00:51:48   they were purely logical you could just [TS]

00:51:50   say you know what it was terrible [TS]

00:51:52   mistake we're going right back to the [TS]

00:51:53   old cheese grater a big box here you go [TS]

00:51:56   here's a new mac pro with the old cheese [TS]

00:51:59   grater and updated you know [TS]

00:52:01   state-of-the-art intel chips and and [TS]

00:52:04   modern ports on the back and an 80 times [TS]

00:52:07   superdrive right and and there are tens [TS]

00:52:12   of thousands of people waiting for new [TS]

00:52:14   mac pro who would be like thank you and [TS]

00:52:16   they would be happy but apples not going [TS]

00:52:18   to do that you know like and honestly i [TS]

00:52:20   think it is at some of it comes down to [TS]

00:52:22   pry just not going to do it for pride [TS]

00:52:24   alone which you know it's frustrating if [TS]

00:52:26   you're the pro waiting for modern 2016 [TS]

00:52:31   or or honestly even 2015 level pro [TS]

00:52:34   hardware here in the beginning a 20-17 [TS]

00:52:38   but they're not going to do that like [TS]

00:52:40   they really you know and [TS]

00:52:42   and a figure defense painted themselves [TS]

00:52:43   into a corner with this [TS]

00:52:46   yeah absolutely and I think you wink to [TS]

00:52:48   arm a to a really really insightful [TS]

00:52:52   article about this and so making the [TS]

00:52:55   point that the the stat 2013 [TS]

00:52:57   introduction was like Apple that it was [TS]

00:53:00   also pride it was apple's you ever seen [TS]

00:53:02   the best of them and like people are [TS]

00:53:03   complaining we're on innovating well you [TS]

00:53:05   know screw them look at this and you [TS]

00:53:08   ended up with a design that was looked [TS]

00:53:10   amazing with beautiful but again whether [TS]

00:53:14   it was reliability or just the core [TS]

00:53:17   architecture whatever was with was [TS]

00:53:19   fundamentally flawed again were [TS]

00:53:21   speculating but was fundamentally flawed [TS]

00:53:24   in in some way that have they not set [TS]

00:53:28   out to prove the world to the world that [TS]

00:53:31   they could you know innovate my ass [TS]

00:53:32   might have come up with something a [TS]

00:53:34   little more practical that would have [TS]

00:53:36   you know pay itself off it as as [TS]

00:53:40   necessary to continue as a viable [TS]

00:53:41   product and I to I still firmly believe [TS]

00:53:45   I think they were wait you know it's a [TS]

00:53:47   case of being way too far ahead of their [TS]

00:53:49   time I still think that fundamentally it [TS]

00:53:53   is the future of pro computing and I [TS]

00:53:55   think that having a big box that you [TS]

00:53:58   plug things into like internal drives [TS]

00:54:01   and internal cards is the way things [TS]

00:54:04   were but it's not the way the future and [TS]

00:54:06   I think the way the future is a smaller [TS]

00:54:09   self-contained box that if you do it you [TS]

00:54:12   do need to expand it to protrude pro [TS]

00:54:15   reasons you're going to expand on the [TS]

00:54:16   outside through very high bandwidth [TS]

00:54:20   I mean whether us bc and Thunderbolt [TS]

00:54:22   three is is fast enough to be that or [TS]

00:54:26   not I don't know maybe it's the next [TS]

00:54:27   generation thing but at some point I [TS]

00:54:29   firmly believe that a pro hardware is [TS]

00:54:33   just a simple small box and then the [TS]

00:54:36   expansion will all be external and you [TS]

00:54:38   just in with one simple thing that you [TS]

00:54:40   plug in and there it goes you get enough [TS]

00:54:43   power to get enough bandwidth that you [TS]

00:54:45   don't need to open the box and put the [TS]

00:54:47   thing inside because it to me that the [TS]

00:54:49   it and you know I've gotten pushed back [TS]

00:54:51   on this on private channels and slack [TS]

00:54:54   that were on but I I [TS]

00:54:56   whether the world is there right now in [TS]

00:54:57   2017 or not I don't know but I think I [TS]

00:54:59   still think that firmly where the future [TS]

00:55:01   is but this mac pro launched at 34 was [TS]

00:55:06   at 2013-2014 a long time ago long enough [TS]

00:55:09   money don't mean and it the world wasn't [TS]

00:55:11   there yet [TS]

00:55:12   you know for LOL expansion to be on the [TS]

00:55:14   outside I think it's the right design [TS]

00:55:15   for the long term but it wasn't the [TS]

00:55:17   right design for then and it certainly [TS]

00:55:19   isn't for now but it wasn't going to is [TS]

00:55:22   I feel like pearl hardware should be the [TS]

00:55:25   most conservative though in some [TS]

00:55:27   respects in the way it progresses i mean [TS]

00:55:29   there's in some aspects that can be [TS]

00:55:31   faster pros will pay for it they'll do [TS]

00:55:32   the upgrades things like that but like [TS]

00:55:34   especially when it comes to anything [TS]

00:55:36   performance related i think the the the [TS]

00:55:39   mac pro as vulnerable to which arm [TS]

00:55:42   general to make a morality lady ravens [TS]

00:55:46   pci-express but it has a not very many [TS]

00:55:48   lanes and so you know yeah I think [TS]

00:55:51   you're right to do is the idea wasn't [TS]

00:55:53   necessarily wrong the timing was wrong [TS]

00:55:55   and arm you know if they were to do [TS]

00:55:58   anything to is I think this forcing [TS]

00:56:00   people to buy two ahead ways at the time [TS]

00:56:03   high end video cards and today you have [TS]

00:56:05   to pay like diarrhea cards another super [TS]

00:56:07   obsolete right i think this had two big [TS]

00:56:09   problems one is that video card [TS]

00:56:11   technology is progressing much passion [TS]

00:56:13   and posture technology which means that [TS]

00:56:15   the mac pro got older faster right even [TS]

00:56:18   like the processes in the mac pro are [TS]

00:56:20   still totally relatively viable today [TS]

00:56:23   right there not that far behind [TS]

00:56:25   particular performance but the the GPUs [TS]

00:56:28   are way behind your computer that's [TS]

00:56:30   predicated gpus that's a big problem for [TS]

00:56:32   anything is you had people like doing [TS]

00:56:34   developers particular one to buy this [TS]

00:56:36   they don't need two gpus they don't need [TS]

00:56:38   a processing GPU per se or a high-g for [TS]

00:56:42   they just need a integrate GPB totally [TS]

00:56:44   fine for them and so if they were going [TS]

00:56:45   to do you're going to really make it [TS]

00:56:47   integrated I think they need to wait [TS]

00:56:48   until they could get to a point where [TS]

00:56:50   they could have a computer that [TS]

00:56:51   basically a processor and memory and [TS]

00:56:53   like a boot drive and then once [TS]

00:56:56   Thunderbolt 45 comes along it can [TS]

00:56:58   actually really saturate you know [TS]

00:57:01   high-end graphics cards or the bus then [TS]

00:57:04   you break those are those out to right [TS]

00:57:06   drop the cost per thousand bucks it [TS]

00:57:07   becomes more much more [TS]

00:57:09   you look cute makes a lot more sense [TS]

00:57:11   them so Mac Pro totally screwed [TS]

00:57:15   not necessarily and in my opinion [TS]

00:57:17   definitely not in my opinion not [TS]

00:57:20   indicative that the mac platform as a [TS]

00:57:21   whole is is screwed painted the corner [TS]

00:57:25   the other thing i like to point out and [TS]

00:57:28   get as much proof as the macbook pros [TS]

00:57:31   the new ones with the test part that [TS]

00:57:33   Apple hasn't lost interest [TS]

00:57:34   institutionally in the mac is the fact [TS]

00:57:36   that the OS is still on a yearly annual [TS]

00:57:39   upgrade schedule and they're pretty good [TS]

00:57:41   upgrades and we all like it to be slowly [TS]

00:57:43   right if anything I would rather have [TS]

00:57:46   them go to to a 2-year scheduled and [TS]

00:57:48   spend an entire years on just like [TS]

00:57:50   fixing bugs and and spit and polish you [TS]

00:57:53   know as opposed to adding new features [TS]

00:57:54   but it's it's on a much more vigorous [TS]

00:57:59   upgrade schedule and rigorous and [TS]

00:58:01   vigorous than it was in the early years [TS]

00:58:04   of the iphone when they literally had to [TS]

00:58:06   issue a press release saying we've we've [TS]

00:58:09   had to delay that upgrade the mac OS [TS]

00:58:11   because we've pulled engineers to finish [TS]

00:58:13   the iphone OS 4 8 [TS]

00:58:16   yeah it is with this way for a long time [TS]

00:58:19   yeah i think that india india the other [TS]

00:58:22   day too i mean yes they're like the the [TS]

00:58:26   Swift playground or whatever on on the [TS]

00:58:28   ipad by me like that I mean Apple Apple [TS]

00:58:31   like they're not stupid right [TS]

00:58:33   I mean it's we will stop by to tell the [TS]

00:58:35   absolute a little bit there's lots of [TS]

00:58:37   things to complain about Apple's [TS]

00:58:38   treatment of developers from a business [TS]

00:58:41   perspective my certainly have plenty of [TS]

00:58:43   opinions in that regard but from a [TS]

00:58:45   development perspective I mean apples [TS]

00:58:49   been you know has always been very [TS]

00:58:52   cognizant of what its developers need [TS]

00:58:54   and what not and to suggest that they're [TS]

00:58:56   going to abandon the platform that that [TS]

00:58:59   makes their their moneymakers possible [TS]

00:59:02   media is it's it's as it is describing [TS]

00:59:06   it [TS]

00:59:07   it just doesn't make sense like there is [TS]

00:59:08   there is a Occam's razor explanation [TS]

00:59:11   here which I think explains the mac pro [TS]

00:59:13   it explains why it's not updated [TS]

00:59:16   explains why there's probably not going [TS]

00:59:18   to the metro because you can I could [TS]

00:59:20   sketch on a spreadsheet right now I [TS]

00:59:21   probably make zero [TS]

00:59:22   in still another one and that sucks it [TS]

00:59:24   was a total screwup hopefully someone [TS]

00:59:26   will write to tell article sometimes [TS]

00:59:28   would be really fascinating to to get [TS]

00:59:31   the full story of one apple just really [TS]

00:59:33   did totally screw up our product but yet [TS]

00:59:36   to extrapolate from that they're just it [TS]

00:59:39   doesn't make sense [TS]

00:59:40   no I am totally pumped i am so irritated [TS]

00:59:46   about the no apple logo display though [TS]

00:59:49   yeah that is a and it's true because [TS]

00:59:53   it's not just a product for Mac Pro [TS]

00:59:56   users it i would guess that out over [TS]

00:59:56   users it i would guess that out over [TS]

01:00:00   the years apple has probably sold more [TS]

01:00:02   standalone displays to MacBook Pro users [TS]

01:00:06   than the Mac Pro users because i think [TS]

01:00:08   that wonderful display was pretty [TS]

01:00:10   explicitly marketed as a the box itself [TS]

01:00:13   has a thunderbolt display attached to a [TS]

01:00:15   laptop right like it's pretty clear what [TS]

01:00:17   it's for [TS]

01:00:18   ah yeah I I i would be shocked if [TS]

01:00:22   they've if there are more than that were [TS]

01:00:24   hooked up to mac pros than to MacBook [TS]

01:00:25   Pros and and that's saying that knowing [TS]

01:00:28   that most MacBook Pro users never use [TS]

01:00:30   any display other than the one that's [TS]

01:00:31   built into the laptop but even so i [TS]

01:00:33   think that that the number of a laptops [TS]

01:00:40   that are that are sold compared to [TS]

01:00:42   desktops is so a extraordinarily [TS]

01:00:44   lopsided and that most of those laptops [TS]

01:00:46   that are solar imax that have a built-in [TS]

01:00:48   display I think it's so lopsided that [TS]

01:00:51   it's clearly meant for that and so it is [TS]

01:00:54   disappointing and it does seem from [TS]

01:00:57   early going that people who bought this [TS]

01:00:59   LG LG 5k display some of them loved it [TS]

01:01:01   but there are people people are having [TS]

01:01:03   weird problems with it [TS]

01:01:05   yeah I had somebody I didn't link to it [TS]

01:01:08   and they'll say it's so anecdotal but [TS]

01:01:10   somebody wrote in tutoring firebombing [TS]

01:01:12   this is perfect podcast material sorry I [TS]

01:01:14   won't write about it but i'll talk about [TS]

01:01:16   it or somebody wrote in and they had [TS]

01:01:18   problems and the ad like weird [TS]

01:01:22   interference and they were taking it [TS]

01:01:24   into the store and then they couldn't [TS]

01:01:26   reproduce it at the genius bar and you [TS]

01:01:28   know just imagine what a pain any acid [TS]

01:01:30   is to bring a 27 inch display back and [TS]

01:01:33   forth to an apple store etc and it [TS]

01:01:36   turned out that moving he had his [TS]

01:01:39   airport router he had an apple airport [TS]

01:01:41   router honest desk and moving it away [TS]

01:01:44   from his desk fix the interference on [TS]

01:01:46   the fly LG 5k display that literally you [TS]

01:01:49   know and he said it's you know I need [TS]

01:01:51   you know I again at I'm not gonna write [TS]

01:01:53   about it because it's like one guy with [TS]

01:01:54   one case and i don't know but i've seen [TS]

01:01:56   other people with these interference you [TS]

01:01:58   know with with weird problems on this [TS]

01:02:00   and like what a weird problem but it's [TS]

01:02:01   like it's the sort of thing that a [TS]

01:02:03   normal person is never going to figure [TS]

01:02:04   out if if if it turns out that first [TS]

01:02:06   whatever reason having their airport [TS]

01:02:08   router too close to the [TS]

01:02:09   display causes it to have weird [TS]

01:02:12   interference [TS]

01:02:13   how is a normal person going to figure [TS]

01:02:15   that out and it's the sort of thing that [TS]

01:02:16   Apple the apples apple branded displays [TS]

01:02:20   or worth they're not just aesthetically [TS]

01:02:22   pleasing they really are just terrific [TS]

01:02:24   displays always have always were [TS]

01:02:26   I can't say are they are tanks have [TS]

01:02:28   heeded the i actually have my sitting on [TS]

01:02:31   my desk because not using one of those [TS]

01:02:34   balance because i couldn't get it weighs [TS]

01:02:37   like five times as much as normal [TS]

01:02:38   monitor of similar size so I'm guessing [TS]

01:02:41   that's probably why it handles that [TS]

01:02:42   she'll think better but uh oh yeah he's [TS]

01:02:45   one of the things I oh I could never [TS]

01:02:47   understand what you pay so much for [TS]

01:02:48   monitor until I had a job that part one [TS]

01:02:50   for me is like oh okay I get it now [TS]

01:02:53   I i will never not buy it either one of [TS]

01:02:55   these again and now my federal displays [TS]

01:02:57   failing and and i can't find other one [TS]

01:03:00   and I'm very said I had a 20-inch I [TS]

01:03:04   don't know what the name was but it was [TS]

01:03:06   I couldn't at the time i bought it i [TS]

01:03:08   couldn't get a bigger 1i think there was [TS]

01:03:09   it was like 20 and 23 and i bought the [TS]

01:03:12   20-inch I mean it was probably like [TS]

01:03:14   2,000 recycled plastic framing and like [TS]

01:03:16   the the two-way always had it was [TS]

01:03:18   aluminum and aluminum frame I i had it [TS]

01:03:22   and I had it I mean I went through like [TS]

01:03:24   three or four max while i was using [TS]

01:03:25   using it and you know it i'm sure it was [TS]

01:03:29   it more lesson like when i finally got [TS]

01:03:32   rid of it wasn't because it was broken [TS]

01:03:33   it was just like I think I you sit up [TS]

01:03:37   until i got this 20 ipad at my desk [TS]

01:03:40   until I got this 27-inch imac [TS]

01:03:41   two-and-a-half years ago it it just ran [TS]

01:03:44   and ran and ran it was unbelievable yet [TS]

01:03:47   my monitor works fine it's the the USB [TS]

01:03:51   all that stuff no longer works or works [TS]

01:03:55   very schedule ii and so that i can use [TS]

01:03:57   that for like the camera and also i had [TS]

01:03:59   almost a plug into it so now i do the [TS]

01:04:01   laptop and I move around a lot and so [TS]

01:04:03   every time i sit down to plug in like [TS]

01:04:04   five things every single time and I have [TS]

01:04:06   to use the sound of my laptop speakers [TS]

01:04:08   and yeah so this is what they will [TS]

01:04:10   display itself is fine it's the it's the [TS]

01:04:12   sort of docking capability that is gone [TS]

01:04:15   mmm alright let me take a break here and [TS]

01:04:17   thank our third winter just take a [TS]

01:04:19   digital i do think that you know the one [TS]

01:04:21   thing that is with as long as we're here [TS]

01:04:23   because abandoning the the Apple [TS]

01:04:26   displayed we started the airport thing I [TS]

01:04:28   this stuff i think does fit more in the [TS]

01:04:31   kind of critique of Apple as being you [TS]

01:04:34   know to quote-unquote spreadsheet driven [TS]

01:04:37   or operational driven or whatever the [TS]

01:04:39   coop the critique is of served him cook [TS]

01:04:42   an apple generally and I think that is a [TS]

01:04:44   fair one because that what that gets [TS]

01:04:46   into is you know Apple never sold [TS]

01:04:49   routers to make money on routers they [TS]

01:04:52   sold routers because it would ensure [TS]

01:04:54   that the experience of using your Apple [TS]

01:04:55   device was better than it would be when [TS]

01:04:58   they would be otherwise and you know [TS]

01:05:00   same thing with the with the display you [TS]

01:05:02   did apple in cell-cell display because [TS]

01:05:04   they're gonna make money and displays [TS]

01:05:05   they probably made money given how much [TS]

01:05:06   to charge for them but it kind of like [TS]

01:05:09   it what you be a really kind of want you [TS]

01:05:12   sexy was a better experience that's true [TS]

01:05:14   but also having that big tank on your [TS]

01:05:16   desk with the apple logo on it i mean to [TS]

01:05:17   it it let's you be an apple person in [TS]

01:05:20   some respects and I think that part that [TS]

01:05:25   to me that is more concerning in a way [TS]

01:05:27   because it's apple is making decisions [TS]

01:05:30   that are driven by it seems like a way [TS]

01:05:32   to make this is driven by the bottom why [TS]

01:05:34   not driven by this sort of pelo sort of [TS]

01:05:39   thinking about what it means to be an [TS]

01:05:41   apple customer did it that makes like a [TS]

01:05:42   step-back tape [TS]

01:05:44   take a deep breath and just be there as [TS]

01:05:47   a customer and see what the overall [TS]

01:05:49   experience is like and again to draw an [TS]

01:05:51   analogy i make it over and over and over [TS]

01:05:52   again but just to to compare Apple to [TS]

01:05:55   Disney and you go to a disney theme park [TS]

01:05:56   you go to any other theme park and you [TS]

01:05:59   buy a hot dog and a soda and then when [TS]

01:06:02   you're done with it you go to the [TS]

01:06:03   trashcan and the trash can is like [TS]

01:06:05   filled to the brim overflowing and it's [TS]

01:06:07   like what do you do do you like kind of [TS]

01:06:09   rest the thing on top but what do you do [TS]

01:06:11   with your garbage when the trash cans [TS]

01:06:13   already full [TS]

01:06:14   you go to a disney theme park and the [TS]

01:06:15   trash cans are never full because they [TS]

01:06:17   spend the money to have people [TS]

01:06:19   constantly emptying the trash cans so [TS]

01:06:23   that they're always and end it there [TS]

01:06:26   never filthy there he never feel like [TS]

01:06:28   you're [TS]

01:06:29   grossed out by like putting your garbage [TS]

01:06:30   in there it just works right it you just [TS]

01:06:34   the and it's such a little thing to have [TS]

01:06:36   garbage cans that are not full and not [TS]

01:06:40   covered with grime and you can just [TS]

01:06:44   always throw your trash away it that's [TS]

01:06:48   what having apple-branded Wi-Fi routers [TS]

01:06:51   was like back in the day where it was [TS]

01:06:53   like you know they didn't need to make [TS]

01:06:55   them you could you know by netgear or [TS]

01:06:57   whatever other ones that were but the [TS]

01:06:59   fact that you could just go in the apple [TS]

01:07:01   store if you needed to and just say just [TS]

01:07:03   give me you know i got to set up Wi-Fi [TS]

01:07:04   in my house [TS]

01:07:05   tell me what to buy and you buy it and [TS]

01:07:07   go home and hook it up and it would work [TS]

01:07:09   it was the same sort of thing there [TS]

01:07:11   wasn't about making money for the [TS]

01:07:13   company it was like look you're an apple [TS]

01:07:14   customer it's gonna you know we'll take [TS]

01:07:16   care of you [TS]

01:07:17   yep it doesn't matter whether we're [TS]

01:07:20   making money on this or not right to do [TS]

01:07:22   you really does you no good with disney [TS]

01:07:25   theme parks make less money if they cut [TS]

01:07:28   their number of people emptying the [TS]

01:07:30   trash cans and half probably not at [TS]

01:07:32   least not for a long time it would take [TS]

01:07:34   a while for it to show up but you know [TS]

01:07:37   it's just part of the experience you [TS]

01:07:39   know that you can do it right and the [TS]

01:07:42   end in it that feels like the part that [TS]

01:07:44   is it that's the concern apartment [TS]

01:07:48   that's more construct the mac pro like I [TS]

01:07:50   really feel like there's a business [TS]

01:07:51   explanation for that you can make in the [TS]

01:07:54   end it's worlds where it's just you know [TS]

01:07:57   I it was the eye can see being a hard [TS]

01:07:59   decision but it doesn't have to be made [TS]

01:08:00   the router in this case it's like the [TS]

01:08:03   business decisions like two obvious like [TS]

01:08:06   it's like it's very clear like this is a [TS]

01:08:08   distraction we're not making money but [TS]

01:08:10   whatever it might be but yeah it's it is [TS]

01:08:14   it's hard to explain that away as [TS]

01:08:17   anything other than focusing on [TS]

01:08:19   resources and margins at and not [TS]

01:08:22   focusing on the experience because i [TS]

01:08:24   just i even today as things have gotten [TS]

01:08:27   better but I don't know how you can say [TS]

01:08:29   that we are folks under the best [TS]

01:08:31   possible experience and be in because [TS]

01:08:34   purples [TS]

01:08:35   I mean again if you take take the [TS]

01:08:36   spirits holistically and he is an apple [TS]

01:08:38   store and say oh by computers Wi-Fi is [TS]

01:08:40   working always part that is prior bad [TS]

01:08:41   router like that yes is that apple's [TS]

01:08:45   fault no maybe not but does that make [TS]

01:08:48   their customers life more challenging it [TS]

01:08:50   does and it's a shame that there they [TS]

01:08:53   they seem to not care about that as much [TS]

01:08:55   yeah i totally agree I kind of feel it's [TS]

01:08:59   like they're there [TS]

01:09:00   the problem isn't that they don't care [TS]

01:09:02   about the mac period the it's kind of [TS]

01:09:06   like which would be alarming and I've [TS]

01:09:09   said this before to like I am a die-hard [TS]

01:09:11   mac user like if i had to choose between [TS]

01:09:14   only ever using iOS devices are only [TS]

01:09:20   ever using mac OS devices as much as I [TS]

01:09:23   love my iphone i would rather switch to [TS]

01:09:27   an android phone and have a mac to work [TS]

01:09:30   then to have an iphone and ipad and use [TS]

01:09:33   anything else at my desk for work [TS]

01:09:35   because it's that that's how much the [TS]

01:09:38   mac means to me in terms of my workflow [TS]

01:09:39   for working if I didn't if I like a [TS]

01:09:43   somehow retired or if I you know I don't [TS]

01:09:47   know became a lumberjack whatever else i [TS]

01:09:48   would do is career and didn't work in a [TS]

01:09:53   way that I that I use the mac I i would [TS]

01:09:56   rather have an iphone i guess you know [TS]

01:09:58   why i know i would rather have an iphone [TS]

01:10:00   and i guess i would choose that to use [TS]

01:10:01   iOS over mac period but because my work [TS]

01:10:04   is at a computer the mac means that much [TS]

01:10:08   to me that's how much it and so I I care [TS]

01:10:13   about this profoundly whether Apple [TS]

01:10:15   cares but the way I see it is not so [TS]

01:10:17   much that Apple is is like moving away [TS]

01:10:20   from the mac but more or less that Apple [TS]

01:10:22   is just giving the mac shit work [TS]

01:10:26   you know like almost like they're taking [TS]

01:10:28   advantage of the mac is that one that's [TS]

01:10:31   okay though i mean i think the the point [TS]

01:10:33   that people are kind of vaguely aware of [TS]

01:10:34   but you certainly front center to me [TS]

01:10:36   being on this side of the world in Asia [TS]

01:10:39   is that you know here people kind of [TS]

01:10:42   skipped over pcs in some respects and [TS]

01:10:45   and so that makes mobile really [TS]

01:10:46   interesting because the way people use [TS]

01:10:48   bubble here is just way more in-depth [TS]

01:10:50   and [TS]

01:10:50   pervasive than it isn't in the states [TS]

01:10:53   where everyone had a computer one point [TS]

01:10:54   people still use computers at out of [TS]

01:10:56   habit and so it and that's where at the [TS]

01:10:59   growth is for apple an apple does make [TS]

01:11:01   up the vast majority of money on the [TS]

01:11:02   iphone and you know and the ipad is is [TS]

01:11:05   you know the future and you eat your [TS]

01:11:07   kids using these devices all that sort [TS]

01:11:09   of thing I totally get it and it's [TS]

01:11:10   totally a totally valid thing to thing [TS]

01:11:12   to say but that's also where the the [TS]

01:11:15   router thing is particularly interesting [TS]

01:11:19   because the router is just as important [TS]

01:11:21   to the iphone as it is too and I guess [TS]

01:11:23   the iphone can fall back on one seller [TS]

01:11:25   networking may think that home Wi-Fi [TS]

01:11:27   then go away and again I guess you think [TS]

01:11:28   about in emerging markets it is more the [TS]

01:11:30   case that now you're not have Wi-Fi but [TS]

01:11:32   you do use while it may be is it that [TS]

01:11:34   maybe that's it maybe that is you know [TS]

01:11:36   this is just looking forward to the [TS]

01:11:38   future and the way things are [TS]

01:11:41   but uh oh yeah it i mean i guess if [TS]

01:11:45   that's your thing too is like the you [TS]

01:11:47   you talk about the new Mac Pro Evolution [TS]

01:11:49   like putting in a new set of processors [TS]

01:11:52   and update screen was good was it great [TS]

01:11:55   to me [TS]

01:11:56   I mean it's a respect it's almost like [TS]

01:11:58   this weird it's like this weird [TS]

01:12:00   codependent relationship between alcohol [TS]

01:12:02   and you mean a map of users act book pro [TS]

01:12:04   yes I macbook pro like I mean back put [TS]

01:12:08   back cookie apples like we need to [TS]

01:12:11   support the Mac you're right it's the [TS]

01:12:13   it's it's the truck corn quote we're [TS]

01:12:15   gonna dump hours to work on it and [TS]

01:12:17   whatnot and your mac book pro you're [TS]

01:12:20   like that's fine but all we want to do [TS]

01:12:22   is like diversity work just give us it [TS]

01:12:24   just give us updated internals of which [TS]

01:12:26   movie totally happy but like no we need [TS]

01:12:28   to update it we need to innovate it's [TS]

01:12:30   like this weird sort of like this weird [TS]

01:12:33   sort of relationship between the two [TS]

01:12:35   sides that that is kinda weird that's [TS]

01:12:38   all i can say is weird [TS]

01:12:40   no all right let me take a break and [TS]

01:12:42   thank our third and final sponsor a good [TS]

01:12:44   friend Casper Casper makes and [TS]

01:12:47   obsessively engineered mattress and they [TS]

01:12:49   sell them at shockingly fair prices go [TS]

01:12:52   to Casper calm / in the talk show and [TS]

01:12:54   use code the talk show all one word the [TS]

01:12:57   talk show and save 50 bucks towards your [TS]

01:13:01   mattress [TS]

01:13:01   Casper has engineers mattress engineers [TS]

01:13:04   these are engineers who only work on [TS]

01:13:06   designing mattresses and they've [TS]

01:13:08   designed one perfect mattress it is a [TS]

01:13:11   combination of memory foam and other [TS]

01:13:18   technologies [TS]

01:13:19   [Music] [TS]

01:13:20   the bottom line is it's just one type of [TS]

01:13:24   mattress you don't have to go there and [TS]

01:13:26   pick between this style that style [TS]

01:13:28   whatever you just pick a size you just [TS]

01:13:31   pick the size it comes to your house in [TS]

01:13:33   a little box shockingly small box [TS]

01:13:35   because it's made out of foam they they [TS]

01:13:37   sort of vacuum seal it [TS]

01:13:38   it's worth buying one of these [TS]

01:13:39   mattresses just to get the box in your [TS]

01:13:42   house to see how small a box they can [TS]

01:13:45   put an entire like king or queen size [TS]

01:13:47   mattress in the open it up in the room [TS]

01:13:51   don't open it up before you get into [TS]

01:13:53   your bedroom trust me to read the bottle [TS]

01:13:55   instructions on the box you don't want [TS]

01:13:56   to do that I opened it up and you have a [TS]

01:13:59   beautiful mattress it's right there [TS]

01:14:01   it makes a great sound it sucks all the [TS]

01:14:03   oxygen out of the air as it fills up and [TS]

01:14:06   it's great i have one it is terrific [TS]

01:14:08   it's like sleeping in a luxury hotel [TS]

01:14:10   every night and here's the thing like [TS]

01:14:13   all these other companies that sponsor [TS]

01:14:14   this podcast it sounds too good to be [TS]

01:14:17   true but they're the reason it works is [TS]

01:14:20   that they sell directly the reason [TS]

01:14:21   mattresses cost so much in other places [TS]

01:14:24   it is that there's the whole middleman [TS]

01:14:27   thing where the from the factory to your [TS]

01:14:29   bedroom there's all of this markup as it [TS]

01:14:33   goes through the retail channel and the [TS]

01:14:35   expense of having like a big retail [TS]

01:14:37   showroom where you walk around and try [TS]

01:14:40   six different styles of mattress from [TS]

01:14:43   different companies and it's gross [TS]

01:14:44   because all these other people have like [TS]

01:14:46   jumped on the bed to try it out Casper [TS]

01:14:51   takes all that away you buy it shows up [TS]

01:14:54   at your house you have a hundred knight [TS]

01:14:56   home trial and if you don't love it they [TS]

01:14:58   will pick it up at your house and give [TS]

01:15:00   you a full refund you don't even have to [TS]

01:15:02   pay to ship it back you just get all [TS]

01:15:04   your money back and they just take it [TS]

01:15:06   away if you don't like it they can do [TS]

01:15:08   this because they know that people who [TS]

01:15:10   buy them they don't take it up on it [TS]

01:15:11   because it's a great mattress hundred [TS]

01:15:13   knight home trial so you don't have to [TS]

01:15:14   worry about [TS]

01:15:15   fact that you're buying a mattress [TS]

01:15:16   online without actually trying it [TS]

01:15:19   so next time you need a mattress or if [TS]

01:15:21   you don't even if you think hey maybe my [TS]

01:15:23   mattress is old and gross and it's you [TS]

01:15:25   know kind of worn out just go there get [TS]

01:15:28   a new one and you'll sleep better [TS]

01:15:30   what's better than sleep i love to sleep [TS]

01:15:31   so go to Casper calm / the talkshow [TS]

01:15:35   remember that code the talk show and you [TS]

01:15:37   will say fifty bucks towards your [TS]

01:15:39   mattress go there and try it out love [TS]

01:15:42   the sponsor cannot believe cat still [TS]

01:15:44   cannot believe that my career is ended [TS]

01:15:47   up where on the mattress pitchman that I [TS]

01:15:51   I swear to god this is my favorite one [TS]

01:15:53   of my all-time favorite sponsors and [TS]

01:15:54   daring fireball / the talk show history [TS]

01:15:56   is Casper just because I you know like [TS]

01:15:59   when Squarespace sponsors the show I [TS]

01:16:01   told you if you would have told me 10 [TS]

01:16:02   years ago hey you know 10 years from now [TS]

01:16:04   you're going to be pitching like a [TS]

01:16:05   service where you can set up your own [TS]

01:16:07   website i can think like hey that's [TS]

01:16:08   great that's sort of what I was hoping I [TS]

01:16:10   would end up doing that's great if you [TS]

01:16:12   told me I would be selling mattresses I [TS]

01:16:14   just would be like you serious [TS]

01:16:15   But Here I am Here your her eye [TS]

01:16:22   alright what else is going on how about [TS]

01:16:26   this chris lattner story so chris [TS]

01:16:28   lattner creator of LLVM compiler si Lang [TS]

01:16:34   the original engineer behind Swift kind [TS]

01:16:39   of worked on swift for like a year or [TS]

01:16:40   two before showing it to his teammates [TS]

01:16:43   at apple and then it was like a small [TS]

01:16:45   team that worked on it sort of you know [TS]

01:16:47   be a fairly said the father of Swift has [TS]

01:16:50   left apple and as joining Tesla and [TS]

01:16:53   within a week or two and a couple of [TS]

01:16:57   other people i mean there's sort of a a [TS]

01:17:01   I wouldn't call it like a couple of [TS]

01:17:04   people have written to me and said like [TS]

01:17:06   wow you're linking all these people who [TS]

01:17:07   leave an apple for Tesla does this mean [TS]

01:17:09   that there's like this huge brain drain [TS]

01:17:11   going on where all the talent from apple [TS]

01:17:14   is leaving for Tesla and that's I don't [TS]

01:17:16   think that's the case and I've asked [TS]

01:17:18   around i I don't I I just think it's a [TS]

01:17:20   couple of high-profile cases but i do [TS]

01:17:23   think there's more people leaving apple [TS]

01:17:25   for Tesla than living Tesla for apple [TS]

01:17:27   yeah and you know it's it's a it's hard [TS]

01:17:34   to say i mean in some respects i mean [TS]

01:17:36   the the what what latter has [TS]

01:17:37   accomplished is incredible and I think [TS]

01:17:39   if you don't really know about and most [TS]

01:17:43   Apple customers have no need to know [TS]

01:17:44   about sort of the developer tool chain [TS]

01:17:47   it's it's hard to appreciate the [TS]

01:17:50   contribution this guy is made apple I [TS]

01:17:53   mean like and the Sachar the stature [TS]

01:17:55   that he has in the industry i mean it's [TS]

01:17:57   very hard to say you know who else is [TS]

01:18:00   like chris lattner I mean he's sort of a [TS]

01:18:02   singular figure in terms of what he's [TS]

01:18:04   accomplished and what he's done [TS]

01:18:06   I mean you know absolutely i mean in the [TS]

01:18:08   the entire like llvm like architecture [TS]

01:18:11   and now likes claim is kind of a part of [TS]

01:18:13   that now that's the front compiler that [TS]

01:18:15   you know it it's it's one it's totally [TS]

01:18:18   taken over the industry [TS]

01:18:20   I mean and 41 and 42 [TS]

01:18:24   it's a yeah I'm so one just the impact [TS]

01:18:28   Broadway is widely adopted it's used [TS]

01:18:30   everywhere it there's all sorts of [TS]

01:18:31   custom to change their bill on top of it [TS]

01:18:33   supports all sorts of things and then [TS]

01:18:35   our album is sore [TS]

01:18:36   the broader architecture claim is for [TS]

01:18:38   c-type languages but primarily so it's a [TS]

01:18:41   narrower sort of thing that sits on top [TS]

01:18:42   of it but the other I mean just from a [TS]

01:18:44   so from the intersect with absolutely [TS]

01:18:46   spot-on like this guy's a giant in the [TS]

01:18:48   field [TS]

01:18:49   I mean like like Richard Stallman like [TS]

01:18:51   level like Arizona's GCC or whatever [TS]

01:18:53   like this and have his its oversized his [TS]

01:18:55   successor is sort of like a whore [TS]

01:18:57   involves you know it is only a handful [TS]

01:19:01   of people you can compare the latter and [TS]

01:19:02   for some reason all the other ones are a [TS]

01:19:04   bunch of assholes and Latner is a really [TS]

01:19:07   next got that right itself so yeah [TS]

01:19:11   absolutely and then for apple i mean it [TS]

01:19:14   is the the way I mean Apple talks about [TS]

01:19:16   wanting it to own their primary [TS]

01:19:17   technology right yeah like what Latner [TS]

01:19:20   did was made it possible for Apple to [TS]

01:19:23   not only own its developer tool stack in [TS]

01:19:27   a way they did before and they were at [TS]

01:19:28   the mercy of third parties like your [TS]

01:19:31   whole metro works in cold warrior or not [TS]

01:19:32   like all that sort of light stuff and [TS]

01:19:34   and they end up owning the entire stack [TS]

01:19:37   and he did it in a way that is like the [TS]

01:19:41   best of Apple stretch of the commodities [TS]

01:19:44   in the compliments part right but Apple [TS]

01:19:46   laypeople told applebees in it being [TS]

01:19:48   integrated right because they do the OS [TS]

01:19:49   and hardware if you think about the [TS]

01:19:51   hardware apples very modular right [TS]

01:19:53   apples like 600 suppliers or something [TS]

01:19:55   like that all over the world building [TS]

01:19:56   all these pieces competing against each [TS]

01:19:58   other to the lowest possible price apple [TS]

01:20:00   conduce or suppliers etcetera etc and [TS]

01:20:03   and so Apple reaps all the benefits of [TS]

01:20:06   having this massive people system making [TS]

01:20:09   their products better on an individual [TS]

01:20:11   component basis and apple fuses it all [TS]

01:20:13   together into one thing and ties it to [TS]

01:20:14   the software and says all were [TS]

01:20:16   integrated and they are it is everyone's [TS]

01:20:18   integrated different parts of the stack [TS]

01:20:19   wait that's what we'll latter's work [TS]

01:20:22   with Apple doing the developer site yeah [TS]

01:20:24   like there is a massive community that [TS]

01:20:26   is working on LVL that's working on [TS]

01:20:28   claim that now is working on swift is a [TS]

01:20:31   part of being open source you have [TS]

01:20:32   they're working they're making it better [TS]

01:20:34   there contribute patches they're [TS]

01:20:35   building up new ages new use cases [TS]

01:20:37   making a more attractive language for [TS]

01:20:39   students to learn that new students come [TS]

01:20:40   along who already know Swift and can [TS]

01:20:42   come on Apple's platforms like there's [TS]

01:20:43   all these benefits that accrue to all [TS]

01:20:46   this stuff being open source and being [TS]

01:20:48   the standard for all kinds of things [TS]

01:20:50   that it all crews apples benefit because [TS]

01:20:52   it's going into the core technology and [TS]

01:20:54   apple owns the top and the bottom parts [TS]

01:20:56   of it right they they own how it ties [TS]

01:20:58   into to their platforms they own the ide [TS]

01:21:01   that you have to use xcode 22 at you at [TS]

01:21:04   some step to compile you know you know [TS]

01:21:06   iOS apps or whatnot and and so from a [TS]

01:21:10   strategic and business perspective his [TS]

01:21:12   contribution is massive it's absolutely [TS]

01:21:14   massive energy its equal to someone like [TS]

01:21:17   the more famous folks you see like I've [TS]

01:21:19   on I've on the initial design or the [TS]

01:21:21   people in the software stack or in the [TS]

01:21:23   hardware the the chip stack like [TS]

01:21:25   building it possible for Apple it is [TS]

01:21:28   difficult to overstate the contributions [TS]

01:21:30   made both the industry and apple and [TS]

01:21:33   they're sort of strategic position going [TS]

01:21:35   forward [TS]

01:21:35   yeah I'll probably miss this because i [TS]

01:21:39   wasn't directly involved but apples [TS]

01:21:41   developer tools are incredibly important [TS]

01:21:45   to a platform it's hard to overstate [TS]

01:21:48   that and it's one of those things that [TS]

01:21:49   Microsoft has taste I i think from the [TS]

01:21:54   very earliest days it through to the [TS]

01:21:57   current day like say what you want about [TS]

01:21:59   using the platform as a user I i still i [TS]

01:22:01   find Windows 10 to be as unpalatable as [TS]

01:22:05   ever but their developer tool story has [TS]

01:22:07   always been top notch in it from [TS]

01:22:09   everything from the compiler to debugger [TS]

01:22:11   to you know that the languages and Apple [TS]

01:22:17   really missed out on that back in the [TS]

01:22:21   early days you know there was the the [TS]

01:22:23   Macintosh developer tools was was called [TS]

01:22:26   em mpw mcintosh programmers workshop and [TS]

01:22:31   it was this sort of weird for the mac [TS]

01:22:34   perspective hybrid it was sort of like a [TS]

01:22:37   command line shell that on a system that [TS]

01:22:44   didn't have a terminal or didn't have a [TS]

01:22:46   command line when you ran mpw there was [TS]

01:22:48   a shell and had its own shell scripting [TS]

01:22:49   language and I remember I used to have a [TS]

01:22:53   version of Perl that you could run in [TS]

01:22:55   mpw it was you know like people say oh [TS]

01:22:58   you can't run pearl on a Mac we could [TS]

01:23:00   have had mpw and there is also within [TS]

01:23:02   called Mac [TS]

01:23:02   well which was a standalone application [TS]

01:23:04   and the way you would run scripts and [TS]

01:23:06   pin [TS]

01:23:07   I mean this is really weigh out the [TS]

01:23:08   weeds but you could send it like an [TS]

01:23:10   apple event it sound like an applescript [TS]

01:23:13   command to Mac pearl with the the perl [TS]

01:23:16   script file you wanted to run and then [TS]

01:23:18   it would send you the results so you [TS]

01:23:19   could run pearl on a classic Mac even [TS]

01:23:21   though it didn't have anything [TS]

01:23:22   resembling it traditional unix command [TS]

01:23:25   line but eventually this became outdated [TS]

01:23:28   and by the mid mid nineties just about [TS]

01:23:32   every serious Mac Developer I knew was [TS]

01:23:35   using codewarrior which was the third [TS]

01:23:38   party ID eid right integrated [TS]

01:23:44   development environment right so instead [TS]

01:23:46   of just putting script together to [TS]

01:23:49   compile your app you'd have an actual [TS]

01:23:50   visual thing and there was you know the [TS]

01:23:52   predecessors 22 that were from a company [TS]

01:23:56   called think there was think see and [TS]

01:23:58   think Pascal which were very [TS]

01:24:00   well-regarded I i know people to this [TS]

01:24:03   day who would who would argue that thing [TS]

01:24:05   Pascal's debugger was the best bugger [TS]

01:24:07   they've ever used a great products and [TS]

01:24:10   if you know and a mac style where you [TS]

01:24:12   had these projects that were in a window [TS]

01:24:14   and it was click and drag to organize [TS]

01:24:16   the project with Mac os10 who what they [TS]

01:24:23   inherited from next was the GCC toolkit [TS]

01:24:27   which again I when we could go on for an [TS]

01:24:30   hour about this and it's over you know [TS]

01:24:31   it's really outside my expertise but you [TS]

01:24:35   know GCC the best thing you can say [TS]

01:24:37   about it was that it worked [TS]

01:24:38   flexible and it worked and had all the [TS]

01:24:42   trade-offs that came with working on [TS]

01:24:44   everything for everything right that you [TS]

01:24:46   had this c c and c++ compiler that next [TS]

01:24:50   had jerry-rigged over the years to also [TS]

01:24:53   compile objective-c [TS]

01:24:57   seen nobody was happy about it and I was [TS]

01:25:02   at it I mean it back during this [TS]

01:25:04   transition period like this is it was a [TS]

01:25:06   good time to work at a company like bare [TS]

01:25:07   bones like in 2000 2002 to like talk to [TS]

01:25:11   people you know like engine you know [TS]

01:25:13   back engineers who were like switching [TS]

01:25:17   from codewarrior 222 the GCC what was [TS]

01:25:22   the xcode called before with xcode I [TS]

01:25:24   forget what it what was it [TS]

01:25:25   private number right yeah that's right [TS]

01:25:28   project builder interface builder you [TS]

01:25:32   know and the bare-bones engineers were [TS]

01:25:34   great and they were very often are there [TS]

01:25:37   pragmatic as engineer should be where [TS]

01:25:40   they had bbedit compiling under GCC long [TS]

01:25:43   before they had to just make sure that [TS]

01:25:45   you know the source code was going to [TS]

01:25:47   pass through a different see compiler [TS]

01:25:49   you know but it was it was very crude [TS]

01:25:53   and rudimentary whereas the whole llvm [TS]

01:25:56   si Lang flying stack is very much what [TS]

01:26:00   Apple would have if they could just snap [TS]

01:26:02   their fingers and say we wish we had a [TS]

01:26:04   toolkit that worked like this that's [TS]

01:26:06   pretty much what llvm is I think it's [TS]

01:26:08   fair to say yeah LMAO business is really [TS]

01:26:11   amazing is basically like it makes the [TS]

01:26:13   entire bottom part of the compiler like [TS]

01:26:16   totally modular where you compile into [TS]

01:26:18   this intermediary language that can [TS]

01:26:20   recompile for particular processors or [TS]

01:26:23   gpus or whatever might be but it made it [TS]

01:26:25   totally modulars instead of like [TS]

01:26:27   basically GCC was like this spaghetti [TS]

01:26:29   soup of stuff where the add-on support [TS]

01:26:32   for anything you would kind of it just [TS]

01:26:34   adds the spaghetti like but I do kind of [TS]

01:26:36   spaghetti and it was totally [TS]

01:26:38   impenetrable and album made this very [TS]

01:26:40   neat sort of modular approach and [TS]

01:26:43   whether developed album to sit [TS]

01:26:44   underneath GCC basically Suge's which is [TS]

01:26:47   compiled to the intermediate language [TS]

01:26:48   but eventually at the built all the way [TS]

01:26:51   up to the top of the stack to to do the [TS]

01:26:53   entire compound itself which then what [TS]

01:26:55   xcode do way more interesting things [TS]

01:26:57   because apple now control the entire [TS]

01:26:59   thing from from top to bottom [TS]

01:27:01   yeah the week we if we didn't more [TS]

01:27:04   people the sports just bored them with [TS]

01:27:05   talk about compilers but the the net of [TS]

01:27:08   it is is that not only is he super [TS]

01:27:11   regarding industry but he is important [TS]

01:27:13   apple-like strategically like what he [TS]

01:27:16   has done for apple is is very few [TS]

01:27:20   company very few people in the company [TS]

01:27:22   can really can really match that [TS]

01:27:24   yeah and it one of the practical effects [TS]

01:27:27   of of his work that really has an effect [TS]

01:27:30   on Apple is it made it much easier for [TS]

01:27:34   apple i mean i think they could have [TS]

01:27:35   done it anyway even if they were stuck [TS]

01:27:36   on the GCC toolchain they could have but [TS]

01:27:40   i think it was i I don't think anybody [TS]

01:27:42   would argue with the fact that it's [TS]

01:27:43   easier for Apple to have you know things [TS]

01:27:48   that run on arm things that run on Intel [TS]

01:27:50   have new you know switch to new new arm [TS]

01:27:53   64 and stuff like that [TS]

01:27:55   I it it makes them less dependent on on [TS]

01:27:59   the that the specific hardware that [TS]

01:28:02   they're targeting they can ya whenever [TS]

01:28:05   yeah with African body was still GCC but [TS]

01:28:07   yeah but no but I think you did 64-bit [TS]

01:28:09   transition is is a perfect example of [TS]

01:28:11   where it just got way easier for them [TS]

01:28:13   and they all in all future changes will [TS]

01:28:16   be much easier now like they can go to [TS]

01:28:19   something in the future that not there [TS]

01:28:21   yet and they don't it'll be easier they [TS]

01:28:23   can you know anyway is it a problem is [TS]

01:28:26   that a bad sign that latter has left for [TS]

01:28:28   middle-class Landrum's my herself it's [TS]

01:28:31   it's really hard to take too much out of [TS]

01:28:34   it i mean the guy he was on the ATP [TS]

01:28:37   podcast uh which was an accident tech [TS]

01:28:40   podcast which was great i'm absolutely [TS]

01:28:43   terrific I i I've linked to it and i'll [TS]

01:28:46   just say I mean if you haven't listened [TS]

01:28:48   to it it was terrific and for a show [TS]

01:28:51   where they almost never have guests that [TS]

01:28:56   he's really the idealized atps yeah the [TS]

01:29:00   three of them did a great job a as host [TS]

01:29:04   of outside guest good questions kept the [TS]

01:29:06   conversation going covered just about [TS]

01:29:08   everything I hoped that they would cover [TS]

01:29:09   was really really a terrific show [TS]

01:29:12   yeah it will you really get from him and [TS]

01:29:15   look at his career you can see this i [TS]

01:29:16   mean the guys developed lv lv m as a [TS]

01:29:19   graduate student and then with apple [TS]

01:29:21   gave him the opportunity character [TS]

01:29:23   completion he did sealing or cleaning [TS]

01:29:25   and sealing or cling i claim is a clink [TS]

01:29:30   I mean he'd initiate that and carried [TS]

01:29:33   completion he initiated Swift been [TS]

01:29:34   basically on and on his own like this is [TS]

01:29:37   a guy that likes to take on hard and [TS]

01:29:39   difficult problems from first principles [TS]

01:29:42   and figure them out and you know right [TS]

01:29:45   now the core like apples sort of [TS]

01:29:48   development stack is set for the next 20 [TS]

01:29:51   years [TS]

01:29:51   basically I mean there's a lot of work [TS]

01:29:54   to do and Swift it's not finished but [TS]

01:29:57   like the conceptual portion of Swift is [TS]

01:29:59   finished right now it's like problem [TS]

01:30:01   solving and implementation by and large [TS]

01:30:03   and I can totally see for a guy like [TS]

01:30:05   this like what what's left right he is [TS]

01:30:09   built out the apples entires developer [TS]

01:30:11   stack from literally from top to bottom [TS]

01:30:13   and what's left for him you know and you [TS]

01:30:18   have this opportunity with has lobbied [TS]

01:30:20   by it it's you know this who knows [TS]

01:30:22   what's gonna do I mean Tesla's Tesla's [TS]

01:30:25   built commented and video stack where [TS]

01:30:27   anybody has this is the setup where you [TS]

01:30:28   can basically use the GPUs for general [TS]

01:30:30   processing and available [TS]

01:30:33   it's built on lvm a India's their own [TS]

01:30:35   implementation is called nvm or [TS]

01:30:37   something like that and but I mean and [TS]

01:30:39   has also hired one of apple's original a [TS]

01:30:41   chip designers last year and I had [TS]

01:30:45   imagined they might be coming with [TS]

01:30:47   something totally custom and integrated [TS]

01:30:49   on both sides i don't know that it's fun [TS]

01:30:51   to speculate but I can totally see why [TS]

01:30:54   someone like latter who has a remarkable [TS]

01:30:58   history of solving really hard problems [TS]

01:31:01   from first principles just won't have [TS]

01:31:03   anything left for him at apple and in [TS]

01:31:06   and there is something at Tesla and [TS]

01:31:08   these days I thought about my money I'm [TS]

01:31:11   sure apples made him rich beyond his [TS]

01:31:13   wildest dreams without question [TS]

01:31:15   you know there's it's something deeper [TS]

01:31:17   than that yeah and a certain level if [TS]

01:31:19   he's just looking after his career in [TS]

01:31:23   terms of it [TS]

01:31:24   if he's at apple and he's in software [TS]

01:31:27   just in general let alone to talk about [TS]

01:31:30   whatever I mean there's already Craig [TS]

01:31:35   federighi at the sv piece spot you know [TS]

01:31:38   I mean there's no we're up for him to go [TS]

01:31:40   at Apple whereas effectively I think [TS]

01:31:43   he's now the craig federighi at Tesla he [TS]

01:31:45   is ahead of software at Tesla so there's [TS]

01:31:48   a company where there's an opening for a [TS]

01:31:50   you know reports directly to the CEO [TS]

01:31:54   head of software whereas that Apple that [TS]

01:31:56   position is not open and probably is not [TS]

01:31:59   going to be open anytime soon [TS]

01:32:01   one thing that is interesting is [TS]

01:32:04   speaking of reporting CEO is at least a [TS]

01:32:06   few of the guys that have left the [TS]

01:32:08   high-profile ones were ones who did work [TS]

01:32:10   with Steve Jobs em and it's almost like [TS]

01:32:13   they're they you can get the sense that [TS]

01:32:17   they kind of Miss the this the fire for [TS]

01:32:21   lack of a better word [TS]

01:32:23   you know like it was brutal but it was [TS]

01:32:25   brutal in a like in a very energizing [TS]

01:32:28   sort of way which you're certainly going [TS]

01:32:31   to get I think with with Elon Musk every [TS]

01:32:34   every that there's a reason they compare [TS]

01:32:35   they compare the people compare the two [TS]

01:32:37   yeah I like one of the decision and new [TS]

01:32:42   poaching but boss boarding and i hope [TS]

01:32:50   i'm pronouncing his first name right but [TS]

01:32:52   he left Apple in 2014 and as of March [TS]

01:32:57   2015 he was designing user interfaces at [TS]

01:33:00   Tesla and I'd link to this the other day [TS]

01:33:03   but he went he didn't it was before he [TS]

01:33:07   went to Tesla but after he left apple [TS]

01:33:09   and he said why he left was one because [TS]

01:33:14   he was spending a lot of time in court [TS]

01:33:16   defending patents because his name was [TS]

01:33:19   listed on these patents and they're [TS]

01:33:21   suing HTC and samsung etc and you know [TS]

01:33:25   it's it's not complicated he wanted to [TS]

01:33:28   be designing user interfaces he did not [TS]

01:33:30   want to be puttin on a suit and tie and [TS]

01:33:32   showing up in court and answering [TS]

01:33:34   lawyers stupid questions about [TS]

01:33:35   interfaces [TS]

01:33:37   and any other thing he said was i spent [TS]

01:33:39   more time in court then designing aside [TS]

01:33:41   from that i missed the interaction with [TS]

01:33:42   steve jobs we discussed matters every 14 [TS]

01:33:45   days [TS]

01:33:46   no yeah a bit when I mean you know it I [TS]

01:33:51   the the reality is and you know I I for [TS]

01:33:56   all the great things that Apple has [TS]

01:33:58   accomplished [TS]

01:33:59   you know I I tend to be a bit of a [TS]

01:34:01   fatalist about things I mean companies [TS]

01:34:02   like people you don't have life cycles i [TS]

01:34:06   mean.they Apple came roaring back from [TS]

01:34:09   the dead they did the ipod it's really [TS]

01:34:11   just the company that led directly to [TS]

01:34:13   the iphone the iphone were rollin drunks [TS]

01:34:15   to the ipad and the Mac came along for [TS]

01:34:17   the ride but I mean it it's a there was [TS]

01:34:21   a very natural progression for Apple to [TS]

01:34:23   reach the heights of made now I mean to [TS]

01:34:24   be clear what happened is extraordinary [TS]

01:34:26   and apple deserves all the praise and [TS]

01:34:27   other credit for what they've done but [TS]

01:34:30   you know if you look back at the broad [TS]

01:34:32   history of business in all sectors or [TS]

01:34:34   whatever to you know the reality is to [TS]

01:34:37   presume that Apple is going to make the [TS]

01:34:41   next world changing product is is for [TS]

01:34:44   all the great products they made and I'm [TS]

01:34:46   not doing that all that really is to [TS]

01:34:47   challenge like all of history and it's [TS]

01:34:50   not an issue of you you don't make [TS]

01:34:52   products because you really want to make [TS]

01:34:54   products like apples not you know apples [TS]

01:34:56   apples filled with humans just like [TS]

01:34:58   every other company you and what goes [TS]

01:35:00   into making great products is is great [TS]

01:35:01   people it is great culture but also you [TS]

01:35:04   have there's a there's a hunger there's [TS]

01:35:06   Annie there's a market opportunity and [TS]

01:35:09   you're forming your company around that [TS]

01:35:11   opportunity i mean as the fact that [TS]

01:35:13   matters that Apple has a product that [TS]

01:35:15   makes up 78 centers products its profits [TS]

01:35:18   the most profitable product in the [TS]

01:35:19   history of ever and you [TS]

01:35:21   it's just impossible to form the [TS]

01:35:24   company-wide incentives that are [TS]

01:35:26   necessary to drive [TS]

01:35:28   a start-up or to drive a Tesla to drive [TS]

01:35:31   any number of these other companies and [TS]

01:35:33   that's not a function of Apple being a [TS]

01:35:35   bad company or the executives being bad [TS]

01:35:37   executives are people being bad people [TS]

01:35:39   it's a it's just it's like up it's like [TS]

01:35:42   fact of life it's like a law I mean you [TS]

01:35:45   cannot have the incentive structure of a [TS]

01:35:49   start-up when you're a 750 billion [TS]

01:35:51   dollar company just can't right and and [TS]

01:35:54   there's people that want that thrive on [TS]

01:35:55   that and it's natural that they pursue [TS]

01:35:57   that I still think that in hindsight [TS]

01:36:00   even UAE imported nobody really foresaw [TS]

01:36:03   that the iphone was the culmination of [TS]

01:36:05   personal computing but in hindsight it's [TS]

01:36:09   obvious that it was that this is where [TS]

01:36:11   everybody has to go making the same [TS]

01:36:12   thing all one right from day one [TS]

01:36:14   Apple has been making the personal [TS]

01:36:15   computer from day one right and and the [TS]

01:36:17   iphone fits perfectly in the evolution [TS]

01:36:19   of Apple as a whole right and the one [TS]

01:36:21   thing that Apple missed Steve Jobs [TS]

01:36:24   missed everybody i think missed up until [TS]

01:36:29   and and i'm not a huge netscape fan i'm [TS]

01:36:32   not a huge mark anderson fan Andres on [TS]

01:36:35   how you say his name i don't know and [TS]

01:36:37   and recently but i do think that he and [TS]

01:36:40   netscape saw something that was missed [TS]

01:36:42   in the entire pc and I think Bill Gates [TS]

01:36:44   missed everybody missed was that [TS]

01:36:48   ultimately personal computing was [TS]

01:36:52   destined to fundamentally be a [TS]

01:36:55   communicate a personal communication [TS]

01:36:57   tech technology that it's about people [TS]

01:36:59   communicating with each other and we're [TS]

01:37:01   where Apple really missed out [TS]

01:37:04   up until the last decade that you know a [TS]

01:37:08   decade ago that you know when that the [TS]

01:37:10   comeback in the 2000s with you know [TS]

01:37:12   post-post ipod and when when the mac [TS]

01:37:15   finally started like picking up share [TS]

01:37:17   and then ultimately with the iphone was [TS]

01:37:20   was that most people have no need or [TS]

01:37:24   care for a personal computing device to [TS]

01:37:26   forget the word pc whether you mean like [TS]

01:37:28   Windows or Mac heard you know the iphone [TS]

01:37:30   or whatever just a personal computing [TS]

01:37:32   device in plain language until they [TS]

01:37:34   until the internet and the only reason [TS]

01:37:36   they wanted the internet was to [TS]

01:37:37   communicate with other people [TS]

01:37:38   read and write and so everything [TS]

01:37:41   pre-internet that Apple did was falling [TS]

01:37:44   on deaf ears [TS]

01:37:44   I mean it's here it's fundamentally why [TS]

01:37:46   then you know in my opinion is [TS]

01:37:48   fundamentally why the the the Newton [TS]

01:37:51   failed because the form factor was [TS]

01:37:53   entirely about being more personal than [TS]

01:37:55   a mac that it was smaller [TS]

01:37:58   it wasn't pocket-sized but they could [TS]

01:38:00   have made one pocket sized if it had [TS]

01:38:02   taken off surely if it you know if it [TS]

01:38:04   had gotten any kind of traction in the [TS]

01:38:06   market surely they would have made a [TS]

01:38:08   Palm Pilot size one but it was [TS]

01:38:12   pre-internet and it didn't have you know [TS]

01:38:14   that wasn't it [TS]

01:38:15   therefore wasn't a communication device [TS]

01:38:16   and therefore to gain no traction and [TS]

01:38:19   that's what the iphone fundamentally is [TS]

01:38:21   I mean for you know other than games if [TS]

01:38:23   you took away all the apps that people [TS]

01:38:25   use to communicate with each other they [TS]

01:38:28   wouldn't use their phones at all [TS]

01:38:29   yep yeah this is exactly this is exactly [TS]

01:38:31   right i wrote this piece last spring I [TS]

01:38:35   put everything as a service that [TS]

01:38:36   basically the point of it is that the [TS]

01:38:39   iphone was the ultimate the culmination [TS]

01:38:43   the best ever sort of manufacture device [TS]

01:38:46   broadway and pc specifically and the [TS]

01:38:49   reason is because it was empowered by [TS]

01:38:51   the future right [TS]

01:38:53   what makes the iphone idea the top on [TS]

01:38:56   mobile and you know you people make fun [TS]

01:38:59   of action in dallas a Microsoft can be [TS]

01:39:01   called first mobile first but the [TS]

01:39:02   reality is those are the same thing [TS]

01:39:04   right the the phone is nothing without [TS]

01:39:07   the cloud it's not like Facebook is [TS]

01:39:08   nothing without the the servers in the [TS]

01:39:10   cloud who was nothing certainly called [TS]

01:39:12   snapchat Twitter whatever you want to be [TS]

01:39:14   it all depends on there it's it's it's a [TS]

01:39:17   yin-yang sort of thing and and the [TS]

01:39:21   iphone was better than any other pc that [TS]

01:39:24   came before it any other device that [TS]

01:39:25   came before it because it was lit up it [TS]

01:39:29   was enabled by the future but the future [TS]

01:39:32   means that the iphone is the end right [TS]

01:39:34   it's the end of the line in some [TS]

01:39:36   respects because the future will be [TS]

01:39:38   fully in the future and I totally I I [TS]

01:39:42   think that's true right like the watch [TS]

01:39:43   is not the new phone i think the watch [TS]

01:39:45   is under sold as a success i think apple [TS]

01:39:47   is [TS]

01:39:48   you know I i wouldn't be surprised if if [TS]

01:39:51   2017 they become the number one by [TS]

01:39:54   revenue watch company in the world i [TS]

01:39:56   mean i think they were what number to [TS]

01:39:57   last year to Rolex I mean hanging out [TS]

01:39:59   five that's nothing to sneeze at it's a [TS]

01:40:02   fine business but it's not the new [TS]

01:40:04   iphone right it's right it is clearly [TS]

01:40:06   something different and as the watch has [TS]

01:40:08   evolved it's become less like the iphone [TS]

01:40:10   right like the one point of watch was [TS]

01:40:12   more like an iphone where they were [TS]

01:40:14   talking about this grid of apps that you [TS]

01:40:15   would launch and the watch os3 you know [TS]

01:40:19   second-generation hardware [TS]

01:40:20   third-generation OS is a lot more like [TS]

01:40:23   hey it's a fitness tracker and [TS]

01:40:25   notification display [TS]

01:40:26   yup it's an accessory which is better [TS]

01:40:29   because it's more clearly what is what [TS]

01:40:32   what the risk is good for but it's not [TS]

01:40:34   that it's not a replacement for the [TS]

01:40:36   phone [TS]

01:40:36   yeah yeah I i know i agree i mean i [TS]

01:40:40   think the the future when if we get [TS]

01:40:42   there is probably some sort of thing [TS]

01:40:44   where you know [TS]

01:40:45   yeah it's very long run we're carrying [TS]

01:40:47   some sort maybe it's the wash with some [TS]

01:40:48   sort of identification device we're [TS]

01:40:50   basically any screen around this can [TS]

01:40:52   become our personal computer and you [TS]

01:40:54   know we don't but I mean the reality is [TS]

01:40:56   the phone is is clearly a sort of [TS]

01:40:59   endpoint i think in and that's fine [TS]

01:41:01   that's good for apples apple sells the [TS]

01:41:03   most proper phone by far and they will [TS]

01:41:05   make a lot of money off it for a very [TS]

01:41:07   long time and as a company as an ongoing [TS]

01:41:09   Enterprise that that's great but i do [TS]

01:41:12   think it really raises really really [TS]

01:41:14   fundamental questions about you know if [TS]

01:41:17   you look at 20 30 years out what what is [TS]

01:41:20   Apple's future because going all the way [TS]

01:41:23   back to 22 the late seventies I mean [TS]

01:41:25   apples been a personal computer company [TS]

01:41:27   and in the iphone in the like it was at [TS]

01:41:32   it was the future was the internet [TS]

01:41:34   Broadway that the mac sort of come back [TS]

01:41:36   and be a viable platform for you know [TS]

01:41:39   everyone makes people beyond the [TS]

01:41:41   diehards like you 24 like everyone else [TS]

01:41:44   but it was the cloud generally and what [TS]

01:41:46   that enable that made the iphone the [TS]

01:41:48   juggernaut that it is but that that's [TS]

01:41:51   also the future that's gonna eventually [TS]

01:41:53   obsolete absolute the pc and that's okay [TS]

01:41:56   like and that's that's the way things go [TS]

01:41:58   in you know better to have [TS]

01:42:00   thinking better to have shone brightly [TS]

01:42:03   than to have not shown at all as it were [TS]

01:42:05   and the nothing shone brighter than the [TS]

01:42:07   iphone i I'm not counting amount but I [TS]

01:42:10   don't you know I don't know that it's [TS]

01:42:12   any more likely than not that the next [TS]

01:42:14   big thing would come from apple [TS]

01:42:16   I don't know you know but yeah i know i [TS]

01:42:18   don't know you but I can understand why [TS]

01:42:20   I i can understand why some of these [TS]

01:42:23   really you know noteworthy employees [TS]

01:42:26   have been with apple for a long time why [TS]

01:42:28   they suddenly want to go somewhere else [TS]

01:42:29   like you know for one maybe this will [TS]

01:42:32   change but 42 I mean if you think about [TS]

01:42:34   the future [TS]

01:42:35   I mean it not only are we moving out of [TS]

01:42:39   apples sweet spot which is personal [TS]

01:42:42   computing not only it but also the you [TS]

01:42:47   know just the company it's so consumed [TS]

01:42:50   by the iphone appropriately so that's [TS]

01:42:53   like apples in execution mode it's not [TS]

01:42:55   innovation motor and that's the mode it [TS]

01:42:57   should be in right it's you know they're [TS]

01:43:00   there at the point where they're going [TS]

01:43:01   from a ninety-nine percent good product [TS]

01:43:04   to a ninety-nine point nine percent good [TS]

01:43:06   product to 99.999% good product to keep [TS]

01:43:09   adding nines as the product keeps [TS]

01:43:11   getting better and you know i would [TS]

01:43:14   argue that had some ways the mac is you [TS]

01:43:16   know that's one of the reasons Mac [TS]

01:43:17   hardware has slowed to such a degree [TS]

01:43:19   where it there might be future [TS]

01:43:22   directions for desktop computing that [TS]

01:43:24   are big new areas or you know big new [TS]

01:43:28   ideas or whatever but the basic idea of [TS]

01:43:30   you've got these windows you dragged [TS]

01:43:33   around on a screen and menus and apps [TS]

01:43:35   that run and a mouse pointer that you [TS]

01:43:37   either use a mouse or trackpad and [TS]

01:43:39   keyboard and you sit there into it it's [TS]

01:43:42   it's at a you know it it is what it is [TS]

01:43:45   it's an old paradigm and it's is what it [TS]

01:43:48   is and its really be getting polished [TS]

01:43:50   out to you know a very large ninety-nine [TS]

01:43:53   point it's not a new thing [TS]

01:43:54   yeah it was likely that we would rather [TS]

01:43:56   Apple slow down the OS 10 updates right [TS]

01:43:58   it's fine just let it be right whereas a [TS]

01:44:00   lot of the most talented people at Apple [TS]

01:44:02   from the last 10 years are the people [TS]

01:44:04   who stood up the iphone from the world [TS]

01:44:06   where a quote-unquote smartphone was a [TS]

01:44:08   ridiculous you know blackberry or a [TS]

01:44:12   a symbian thing from nokia running like [TS]

01:44:16   not really a real OS but like some kind [TS]

01:44:18   of embedded OS and and as I can up down [TS]

01:44:20   left right metaphor that they stood up [TS]

01:44:23   this entire paradigm of touch based [TS]

01:44:26   computing in a rich you know GUI [TS]

01:44:29   environment with you know no perceptible [TS]

01:44:32   latency when you scroll and you know all [TS]

01:44:36   of these things that we just take for [TS]

01:44:37   granted as as the oxygen of the device [TS]

01:44:40   you know in our pocket they stood up [TS]

01:44:44   from nothing to a thing I and that's [TS]

01:44:48   what they're good at is is you know [TS]

01:44:50   going taking an idea that doesn't even [TS]

01:44:52   exist in getting it to the ninety-eight [TS]

01:44:54   percent you know [TS]

01:44:56   ninety-eight percent good that's what [TS]

01:44:59   they live for and then the other thing [TS]

01:45:01   too is like that that's their that's [TS]

01:45:02   always been their business model like [TS]

01:45:04   their business model has been to deliver [TS]

01:45:06   the best possible experience and charge [TS]

01:45:08   a premium for it right now and and [TS]

01:45:11   that's the other thing you get these [TS]

01:45:12   other categories like services is not [TS]

01:45:14   about charging a premium for [TS]

01:45:16   differentiated products right dot car is [TS]

01:45:19   Right today it is but you know that's [TS]

01:45:22   our mr. Mercedes were being really makes [TS]

01:45:24   money but in the future if you get to [TS]

01:45:26   with transportation is a service like [TS]

01:45:27   these sort of uber style network's or [TS]

01:45:29   car-sharing or whatever it might be like [TS]

01:45:32   the businessman it's not clear that they [TS]

01:45:34   have a business model going forward and [TS]

01:45:36   licensing or building like fleets or [TS]

01:45:39   whatever that's not an apple business [TS]

01:45:41   model and again it doesn't mean the [TS]

01:45:42   company's not gonna be a viable [TS]

01:45:43   concerned going forward it's just that [TS]

01:45:45   everything like everything about the [TS]

01:45:46   iphone if you back up far enough it was [TS]

01:45:49   no different than everything about the [TS]

01:45:51   original mac like that the business [TS]

01:45:53   model was the same the approach was the [TS]

01:45:55   same that needs it was seeking to serve [TS]

01:45:57   was the same and that's because the [TS]

01:46:00   personal computer is is you know steve [TS]

01:46:02   jobs from dade co saw this for anyone [TS]

01:46:04   talking about the power of personal [TS]

01:46:06   computer i will transform people and [TS]

01:46:08   I've said before like my all-time one of [TS]

01:46:10   my all-time favorite students moments [TS]

01:46:12   was his second-to-last keynote the ipad [TS]

01:46:14   2 introduction and it was right after [TS]

01:46:17   they demoed iMovie and their demo [TS]

01:46:19   garageband it was after the garageband [TS]

01:46:21   demos two jobs always lover of music and [TS]

01:46:24   stuff and he came out in the [TS]

01:46:25   look of like contentment on his face and [TS]

01:46:28   he's like now anyone can make music and [TS]

01:46:31   you like you could see like I actually [TS]

01:46:33   typed on tour at the time like I think [TS]

01:46:35   this might be the last kid was like it [TS]

01:46:36   was like it was like his salutation like [TS]

01:46:39   my wife's work is completed here and and [TS]

01:46:42   that's an amazing thing and and the in [TS]

01:46:45   it and that's fantastic but it like the [TS]

01:46:48   world is the world goes on it does [TS]

01:46:50   did you watch a I don't think down below [TS]

01:46:55   and I talked about it on my last show [TS]

01:46:57   but the 10-year anniversary of the [TS]

01:46:59   original iphone introduction was a [TS]

01:47:01   couple weeks ago did you i rewatch did [TS]

01:47:05   you watch the the I i looked at parts of [TS]

01:47:08   it arm [TS]

01:47:09   I mean it yeah it's it's a world it's a [TS]

01:47:11   world-changing event it really is i [TS]

01:47:13   remember i was there it was early it and [TS]

01:47:15   i'm so glad i was but it was early in [TS]

01:47:18   the era when I was regularly attending [TS]

01:47:20   Apple keynotes like even just a year or [TS]

01:47:22   two before it was sort of it i think [TS]

01:47:24   i've been to like at WWDC note or two [TS]

01:47:27   before that but like macworld keynotes I [TS]

01:47:29   wasn't going to because I just you know [TS]

01:47:31   that I was just a guy who never left his [TS]

01:47:35   house but I was added weight was lifted [TS]

01:47:39   to love in the morning' good Macworld [TS]

01:47:41   2007 keynote I had a press pass for this [TS]

01:47:43   one of the first I got a press pass for [TS]

01:47:44   so I had a good seat close to the front [TS]

01:47:46   and I just remember thinking at the time [TS]

01:47:48   that this is this is it this is the [TS]

01:47:53   keynote that we've every single other [TS]

01:47:55   keynote has ever has been a you know [TS]

01:47:59   because if we wanted this one this is [TS]

01:48:01   the one end it somehow it you know it [TS]

01:48:03   illogically it's the one that that we [TS]

01:48:05   collectively want Apple to give every [TS]

01:48:07   single time right [TS]

01:48:09   we've changed the world again you know [TS]

01:48:10   but that they literally did but the [TS]

01:48:12   thing that struck me was when i was [TS]

01:48:13   looking for like YouTube clips of it is [TS]

01:48:16   that a whole bunch of them cut out like [TS]

01:48:19   the first five or six minutes of the [TS]

01:48:22   keynote and just start with when he [TS]

01:48:23   starts talking about the iphone and to [TS]

01:48:26   me they're missing [TS]

01:48:27   what was so amazing about that keynote [TS]

01:48:30   which was that the first five or six [TS]

01:48:34   minutes were about like the mac and [TS]

01:48:36   something else [TS]

01:48:37   no it's more than that [TS]

01:48:38   I wrote this is the first 30 minutes [TS]

01:48:40   were about the apple TV is that what did [TS]

01:48:42   you do it now that was I thought that [TS]

01:48:43   came at the end after the iphone know [TS]

01:48:45   they open with the with the appletv it [TS]

01:48:49   like in that it's kind of remarkable [TS]

01:48:50   when you think about it right i mean [TS]

01:48:52   clearly the jobs knew they had something [TS]

01:48:54   right i mean you don't build up like we [TS]

01:48:56   like we did the you the buyer the mac [TS]

01:48:59   and the ipod now we're doing a new thing [TS]

01:49:00   and did it but at the same time like you [TS]

01:49:03   don't put in 20 to 30 minutes with the [TS]

01:49:05   apple TV if you're introducing one of [TS]

01:49:07   the most if you're making with the [TS]

01:49:09   biggest and most meaningful product [TS]

01:49:12   announcements of all time and again like [TS]

01:49:13   it's not just the iphone it's like the [TS]

01:49:15   entire world today and upheaval that's [TS]

01:49:18   in it is all tied back to that product [TS]

01:49:20   and the did what it did in i mean it's [TS]

01:49:25   it's a remarkable in retrospect well [TS]

01:49:27   that the line that I remember was when [TS]

01:49:29   he gave a brief update about the mac at [TS]

01:49:31   the very beginning but then he said but [TS]

01:49:32   we're not here to talk about the mac [TS]

01:49:34   today [TS]

01:49:35   and it was like the like the oxygen just [TS]

01:49:39   came out of the crowd because it was [TS]

01:49:41   that the the context to remember is that [TS]

01:49:43   leading up to that keynote that was [TS]

01:49:45   widely rumored that Apple was going to [TS]

01:49:47   introduce a phone and I you know somehow [TS]

01:49:50   I the just the simple fact that Apple [TS]

01:49:52   was going to introduce an iphone [TS]

01:49:54   something called an iphone was leaked [TS]

01:49:58   and you know i don't know if that came [TS]

01:49:59   just because of their negotiations with [TS]

01:50:01   singular I don't know you know but [TS]

01:50:04   somehow just that pure information like [TS]

01:50:06   but what it was going to be like didn't [TS]

01:50:09   leak at all [TS]

01:50:10   there was absolutely no word no rumors [TS]

01:50:14   no guesses nobody knew whether it was [TS]

01:50:16   going to be an ipod that can make phone [TS]

01:50:18   calls or something else [TS]

01:50:20   ah and I remember that it somebody [TS]

01:50:25   reported it like on Saturday like I [TS]

01:50:29   don't like the journal of the New York [TS]

01:50:30   Times just that it's widely rumored that [TS]

01:50:32   they're going to introduce a phone and I [TS]

01:50:34   remember I got to san francisco on [TS]

01:50:36   sunday you know early flight and was [TS]

01:50:40   like the afternoon and I was walking [TS]

01:50:41   down market street in san francisco i [TS]

01:50:43   ran into james duncan davidson and [TS]

01:50:45   daniel steinberg was like a checkbook [TS]

01:50:49   off that they were having coffee [TS]

01:50:50   somewhere and I knew me and I came over [TS]

01:50:52   and join them and they write what you [TS]

01:50:55   think what is going on tomorrow and I [TS]

01:50:56   was like you know what the weird part is [TS]

01:50:57   is that usually if something like this [TS]

01:50:59   is widely rumored and it's not true [TS]

01:51:03   Apple somehow gets word out to to sort [TS]

01:51:05   of set expectations accordingly [TS]

01:51:07   like if it if ever you know somebody [TS]

01:51:10   reports that apple is going to and [TS]

01:51:14   announced coldfusion on monday and it's [TS]

01:51:16   not true they don't they have invented [TS]

01:51:18   coldfusion they'll somebody else will [TS]

01:51:21   come out with it you know somebody else [TS]

01:51:23   will get the story that no they're not [TS]

01:51:25   going to have cold fusion and it may not [TS]

01:51:27   get everybody to calm down but it'll [TS]

01:51:29   calm things down but like Saturday [TS]

01:51:32   somebody said they're going to have [TS]

01:51:33   they're going to introduce a phone and [TS]

01:51:34   sunday it was just pure silence and I [TS]

01:51:37   was like I i really think they're going [TS]

01:51:39   to do it and so and I think everybody [TS]

01:51:41   else is sort of thing in the same thing [TS]

01:51:42   so everybody kind of went in to the [TS]

01:51:44   keynote like with their breath held and [TS]

01:51:45   like two minutes in steve jobs says [TS]

01:51:47   we're not going to talk about the mac [TS]

01:51:49   today and it was like whoa I i did the [TS]

01:51:53   excitement in that room was so palpable [TS]

01:51:55   it's it's just impossible to 20 would [TS]

01:51:58   have been amazing to be there I mean [TS]

01:52:00   that yeah in and I mean that it's the [TS]

01:52:03   greatest King whatever I mean there's [TS]

01:52:04   hit it was in the tech industry it's [TS]

01:52:06   it's remarkable and then do the in the [TS]

01:52:10   whole thing like it's it's a wide screen [TS]

01:52:12   ipod it's a the phone internet [TS]

01:52:14   communicator everyone cheers loudly on [TS]

01:52:16   the first two and you know kind of [TS]

01:52:18   mumbles of the third and again I mean [TS]

01:52:22   like because this is the flip side right [TS]

01:52:24   I write a lot of major themes directory [TS]

01:52:26   is beyond the business stuff was about [TS]

01:52:29   like the internet and its impact on not [TS]

01:52:31   just business but society generally [TS]

01:52:33   right but but again it's yin and yang [TS]

01:52:35   like the internet it's the internet plus [TS]

01:52:38   mobile it's those two things go together [TS]

01:52:40   because it's not just sitting on your [TS]

01:52:42   desk and have access to internet it's it [TS]

01:52:44   you having full access to everything [TS]

01:52:46   anywhere all the time in every place in [TS]

01:52:50   every location here in into these these [TS]

01:52:52   two things are hand-in-hand you can't [TS]

01:52:55   divorce their impact from the other and [TS]

01:52:57   that is the iphone change the world it [TS]

01:53:00   like steve jobs in more presence in the [TS]

01:53:02   world he fundamentally changed the the [TS]

01:53:05   course of like they changed the course [TS]

01:53:07   of history really did I can I not be [TS]

01:53:10   hyperbolic buddy i believe you can trace [TS]

01:53:12   what's happening these few years and the [TS]

01:53:15   upheaval and society to that keynote yep [TS]

01:53:18   and it is remarkable [TS]

01:53:22   I if it wasn't I mean you know let's [TS]

01:53:27   let's you know let's delve into it a [TS]

01:53:29   little bit but if it wasn't for the [TS]

01:53:30   iphone there wouldn't be Android as we [TS]

01:53:33   know it [TS]

01:53:34   android might have still existed it was [TS]

01:53:36   an existing project before the iphone [TS]

01:53:38   has introduced but it was like a [TS]

01:53:39   blackberry clone type thing yep and if [TS]

01:53:41   that's what Android had been I don't [TS]

01:53:44   think Donald Trump would have used it [TS]

01:53:45   and the don't think Donald Trump would [TS]

01:53:47   be a presence on Twitter and if Donald [TS]

01:53:50   Trump wasn't a presence on Twitter and [TS]

01:53:52   ever-present presence on Twitter I don't [TS]

01:53:54   think he would have become president [TS]

01:53:56   no it was it's not just that though it's [TS]

01:53:58   the title iteration and tribalism and I [TS]

01:54:02   completely [TS]

01:54:02   3i think I don't think it's like a trick [TS]

01:54:04   pool shots i don't think it's like you [TS]

01:54:06   know the cue ball hits the nine a nine [TS]

01:54:08   hits the sidebar and then it hits the [TS]

01:54:11   seven and the seven hits the two and the [TS]

01:54:13   two goes in the corner pocket [TS]

01:54:14   I think it's a straight shot between the [TS]

01:54:16   iphone and trumpets president will get [TS]

01:54:19   it is and I mean it was the iphone in [TS]

01:54:21   the internet combine that really broke [TS]

01:54:24   down the hold that the the mainstream [TS]

01:54:27   media had on information dispersal and [TS]

01:54:30   that broke down the women's of geography [TS]

01:54:32   when keep people came to kind of banding [TS]

01:54:34   together right now you could on facebook [TS]

01:54:36   find all kinds of people that agree with [TS]

01:54:39   you that weren't necessarily next you in [TS]

01:54:41   your hometown and you could build [TS]

01:54:42   basically it removed geography as a [TS]

01:54:44   limitation on all sorts of things and [TS]

01:54:46   made media less powerful you could get [TS]

01:54:48   your news from anywhere you go around [TS]

01:54:50   and do whatever you wanted and it broke [TS]

01:54:52   down all these things that held society [TS]

01:54:54   together as it was and no i 100% without [TS]

01:54:58   question agree let that you can draw a [TS]

01:55:00   straight line from the iphone [TS]

01:55:02   introduction to back down from President [TS]

01:55:05   so so clearly what we need to do is [TS]

01:55:09   invent a time machine to go back in time [TS]

01:55:10   and prevent guy fun guy fun stop the out [TS]

01:55:14   the iphone is the new Hitler there's a [TS]

01:55:21   title for your vodka what else we have [TS]

01:55:24   to talk about this week uh oh you want [TS]

01:55:27   to talk about a a spot [TS]

01:55:31   oh yeah except it's a tradition so we [TS]

01:55:33   talk about our drinks [TS]

01:55:35   I'm am having a couple beers tonight I [TS]

01:55:38   still do have a sparkling water as well [TS]

01:55:40   oh you better the sparkling waters [TS]

01:55:42   explode right is actually I do have one [TS]

01:55:44   of the orig it's the original sodastream [TS]

01:55:46   which I have and there's no pressure [TS]

01:55:48   release you have to manually pressure [TS]

01:55:50   release it like when you pump it you [TS]

01:55:52   have to pull the bottle out and reason [TS]

01:55:53   pressure [TS]

01:55:54   well i was i got a new one for my office [TS]

01:55:56   and one for my whole one for my house I [TS]

01:55:57   had a new one for the house and that one [TS]

01:55:59   releases pressure automatically so i'm [TS]

01:56:02   pretty sure that the ones that exploded [TS]

01:56:04   we're using the original one and didn't [TS]

01:56:06   know you had to release pressure every [TS]

01:56:08   single time [TS]

01:56:09   yeah that's my sodastream update don't [TS]

01:56:11   bother this is my philosophy my [TS]

01:56:13   philosophy on [TS]

01:56:14   on being a successful internet internet [TS]

01:56:17   writer is you need a fancy way to make [TS]

01:56:20   coffee [TS]

01:56:21   you need an endless supply of fizzy [TS]

01:56:24   water and you need a clicky keyboard and [TS]

01:56:28   so I four-year degree the keyboard [TS]

01:56:30   well you can disagree i would i would I [TS]

01:56:32   i would list the guy i would actually [TS]

01:56:35   put the fizzy water first and the fussy [TS]

01:56:37   way to make coffee second and the clicky [TS]

01:56:39   keyboard third because I i would rather [TS]

01:56:41   I probably rather have a shittier coffee [TS]

01:56:45   but still have fizzy water than to have [TS]

01:56:47   great coffee and have to drink flatwater [TS]

01:56:50   flatwater I every time I take a sip of [TS]

01:56:52   flatwater I feel like I'm sick like i'm [TS]

01:56:54   getting a cold and you're gonna get more [TS]

01:56:59   twitter responses because we get it [TS]

01:57:00   every time you can play with the water [TS]

01:57:01   well the fire department will hear it [TS]

01:57:03   was funny but one of the funny part [TS]

01:57:04   about that is my wife hates fizzy water [TS]

01:57:06   absolutely hates so like when we go out [TS]

01:57:09   to dinner if we get water a lot of times [TS]

01:57:11   we'll get two bottles of water and one [TS]

01:57:13   flat one still and sometimes like if she [TS]

01:57:16   accidentally like takes the wrong class [TS]

01:57:18   or something like that show like you [TS]

01:57:20   know I as bad as it is if you're [TS]

01:57:22   expecting fizzy water and you take a sip [TS]

01:57:23   is still achieve its it's like dangerous [TS]

01:57:25   if you think you're going to take a big [TS]

01:57:27   gulp of of Stillwater and you get a [TS]

01:57:29   highly carbonated right because you have [TS]

01:57:31   the natural tendency to spit out plus [TS]

01:57:33   it's like moving around your mouth so it [TS]

01:57:35   kinda accentuates right and so for those [TS]

01:57:37   who are not longtime listeners I years [TS]

01:57:39   ago found out about a company called [TS]

01:57:41   sodastream that lets you make your own [TS]

01:57:43   fizzy water at home which is a true [TS]

01:57:45   game-changer so that you're not buying [TS]

01:57:47   you know bottles of pellegrino or [TS]

01:57:49   whatever here [TS]

01:57:52   yeah which is expensive and it's a pain [TS]

01:57:54   in the ass and you end up with all these [TS]

01:57:55   glass but you can just I could just make [TS]

01:57:56   endless supplies of my own fizzy water [TS]

01:57:58   but i have the model that they I don't [TS]

01:58:00   know if that's what they call it the [TS]

01:58:01   penguin but it looks like a penguin and [TS]

01:58:03   I think I can't get my bottle out [TS]

01:58:05   without doing a pressure release [TS]

01:58:08   but anyway originals there is the [TS]

01:58:10   genesis is different [TS]

01:58:11   yeah but every time on your podcast we [TS]

01:58:13   talk about a blogger drinks you know I [TS]

01:58:17   my favorite am saying is that thing from [TS]

01:58:19   you and Merlin you can tell what you [TS]

01:58:21   tell what time of day it is by what [TS]

01:58:22   you're drinking [TS]

01:58:23   yes the user man whiskey now but I'm [TS]

01:58:27   just trying to take it I got a little [TS]

01:58:29   tipsy last time on the podcast looking [TS]

01:58:31   for trying to take it easy with the [TS]

01:58:32   holidays with the other thing is I feel [TS]

01:58:36   like talking about utilities on the back [TS]

01:58:39   with these make man before me Miranda [TS]

01:58:40   that i do have to say that the other [TS]

01:58:42   thing is that like right before [TS]

01:58:43   Christmas I did send you a link i don't [TS]

01:58:45   know if i can find it but I sent you a [TS]

01:58:46   link to somebody who is also a writer [TS]

01:58:49   whose is whose sodastream blew up in his [TS]

01:58:52   face [TS]

01:58:52   I mean I don't mean it really that [TS]

01:58:54   obvious alright yeah but literally it [TS]

01:58:56   broke the glass he had like shards of [TS]

01:58:58   glass [TS]

01:58:58   I mean is it was alright didn't go in [TS]

01:59:00   his eye but it is it made me really look [TS]

01:59:01   like he had been like in a terrible car [TS]

01:59:03   accident or something like his face was [TS]

01:59:06   all messed up and it scared the shit out [TS]

01:59:08   of you did it did it because he turned [TS]

01:59:12   out it is this specific model they dont [TS]

01:59:14   sell it anymore i'm still I'm still [TS]

01:59:17   powering through so i think i do not [TS]

01:59:18   release pressure so I think it's okay [TS]

01:59:19   any other thing you like to talk about [TS]

01:59:22   our clipboard utilities yes so I've [TS]

01:59:24   talked about it almost every time and i [TS]

01:59:26   have a new update i think i use [TS]

01:59:28   something a copy and paste which [TS]

01:59:29   actually did have searched I said it [TS]

01:59:31   didn't last time but i have switched to [TS]

01:59:33   pay spot by travelpod in the the top [TS]

01:59:38   guys make tea pot and it's it's [TS]

01:59:40   fantastic and I felt bad because he [TS]

01:59:43   released i think that twenty bucks and [TS]

01:59:45   then quickly lower the price i think [TS]

01:59:46   people that was too however i paid forty [TS]

01:59:48   bucks I didn't ask for a refund because [TS]

01:59:49   it's it's fantastic work and it's it's [TS]

01:59:52   it's I mean you can not only do you have [TS]

01:59:55   the the paste generally clipboard [TS]

01:59:58   history but it has [TS]

01:59:58   history but it has [TS]

02:00:00   the its conversion functions we can [TS]

02:00:02   convert from like HTML to plain text or [TS]

02:00:05   to mark down or whatever might be like [TS]

02:00:07   totally built-in is amazing [TS]

02:00:09   you can search just by typing you have [TS]

02:00:10   to click the search field which I had to [TS]

02:00:12   my old one to find an old clip you can [TS]

02:00:14   store clips so i use it for support [TS]

02:00:17   customer support for Steph Curry where I [TS]

02:00:19   I just store like emails that i sent [TS]

02:00:21   regularly i just use that instead of [TS]

02:00:24   using text expander don't really use [TS]

02:00:26   taxpayers only using protect support [TS]

02:00:28   basically anyway and this is much better [TS]

02:00:30   and nicer any out i just want to say I [TS]

02:00:33   supposed to pay spot is fantastic and [TS]

02:00:34   and since i talked about every time I [TS]

02:00:38   felt I felt the need to talk to I [TS]

02:00:40   haven't installed i like it is my new I [TS]

02:00:42   i was previously using launch bars [TS]

02:00:44   built-in clipboard manager and i still [TS]

02:00:46   use launch bar but i've switched to a a [TS]

02:00:52   spot and I like it better I i still [TS]

02:00:57   think launch bars is my second favorite [TS]

02:00:58   but i like it one of the little things [TS]

02:01:00   they do that's nice is you bring it up [TS]

02:01:02   with a little keyboard shortcut and then [TS]

02:01:04   like to start searching to not get like [TS]

02:01:07   one of your like you can just use the up [TS]

02:01:09   and down arrows to get like you know [TS]

02:01:10   whichever one you want and then hit [TS]

02:01:12   enter and it just paste whichever one [TS]

02:01:14   you want but if you have one like you [TS]

02:01:15   said that solder i love the way that to [TS]

02:01:19   search you just start typing to search [TS]

02:01:21   I don't know either quicker you don't [TS]

02:01:23   have to click on the field you have to [TS]

02:01:24   hit tab to switch you just start typing [TS]

02:01:26   and it's it it just switches to search [TS]

02:01:29   and i find that to be incredibly useful [TS]

02:01:31   right because i had by far the biggest [TS]

02:01:33   thing in my wishes is your else I have [TS]

02:01:35   tons and tons and tons of them and [TS]

02:01:37   generally speaking if a site has [TS]

02:01:39   relatively sane URLs you just start [TS]

02:01:41   typing the general word and it finds it [TS]

02:01:43   every time it's it's fantastic right or [TS]

02:01:46   you know like it'll match like a [TS]

02:01:48   substring of it like a you can type a [TS]

02:01:52   wiki and it'll just show filter down to [TS]

02:01:54   the ones with Wikipedia links or [TS]

02:01:56   something like that right exactly or [TS]

02:01:59   virtue or whatever and it'll just filter [TS]

02:02:02   down to that and you don't have to match [TS]

02:02:03   from like the beginning of the string or [TS]

02:02:05   something like that when you do you [TS]

02:02:07   still do anywhere you are also present [TS]

02:02:09   if the URL has the name of the article [TS]

02:02:11   in [TS]

02:02:12   URL like most sites do i'm looking at [TS]

02:02:14   one here like the reader comments which [TS]

02:02:16   is des autodesk Porter remember i read [TS]

02:02:18   an article Otto Porter i start typing [TS]

02:02:20   Otto Porter and if it pops up right away [TS]

02:02:23   because it's it's it finds it in the [TS]

02:02:25   middle of the string i feel like i [TS]

02:02:26   haven't entirely internalised the [TS]

02:02:29   what-what pay spot can do like I [TS]

02:02:32   understand it but I haven't liked [TS]

02:02:33   automated it like because there's [TS]

02:02:36   another feature it has i forget what [TS]

02:02:37   they call it but you can like copy three [TS]

02:02:39   things and and put it in there is Agee [TS]

02:02:42   you can use a keyboard shortcut to put [TS]

02:02:43   into a certain mode where i use i I've [TS]

02:02:46   just started using that [TS]

02:02:47   yeah this is a new thing it will teach [TS]

02:02:49   you how to use it right but yeah you [TS]

02:02:50   enter a certain mode and you copy like [TS]

02:02:52   15 things in a row and then you can [TS]

02:02:55   paste them back in order right i [TS]

02:02:57   actually do use I like corporate [TS]

02:02:58   accounts and I'll get like 20 names in a [TS]

02:03:00   spreadsheet right I want you to put them [TS]

02:03:01   into my in myself in my software to [TS]

02:03:04   track them so i'll just go through the [TS]

02:03:05   spreadsheet and dude named mother's name [TS]

02:03:07   and all the way down the list and I [TS]

02:03:09   switched my the software just did a [TS]

02:03:10   little like just put them right in its [TS]

02:03:13   it's a great great app and if you don't [TS]

02:03:15   have some sort of clipboard manager for [TS]

02:03:19   your mac it is really you're missing out [TS]

02:03:22   you know what we're using a mac right [TS]

02:03:23   it's exactly and it's the exact sort of [TS]

02:03:26   thing that again I'm not I'm not [TS]

02:03:30   disputing that there are people who are [TS]

02:03:31   like you know totally power users who [TS]

02:03:35   just use iPads you know exclusively and [TS]

02:03:37   and have moved away from the mac but [TS]

02:03:40   it's the sort of thing that would keep [TS]

02:03:41   me from ever being able to do that like [TS]

02:03:44   I would i feel i always feel slightly [TS]

02:03:47   crippled on iOS where I'm on iphone or [TS]

02:03:50   ipad that I've only got one just the [TS]

02:03:53   most recent thing I've copied is the [TS]

02:03:54   only thing i can paste [TS]

02:03:56   yep whereas on the back i can paste I I [TS]

02:03:59   feel always feel like i can paste [TS]

02:04:00   anything that I've done in the last few [TS]

02:04:02   hours i can i can still paste again [TS]

02:04:04   totally nuit it filters in the entire [TS]

02:04:07   work for everywhere like you to start [TS]

02:04:09   copying stuff you know you're gonna want [TS]

02:04:10   to eventually that's true i do that yeah [TS]

02:04:13   you just you know it's there right it's [TS]

02:04:15   kinda like you take your scratch pad [TS]

02:04:17   that is just always present [TS]

02:04:19   yeah I I am I clipboard manager is like [TS]

02:04:22   by far my number one most essential [TS]

02:04:24   utility and [TS]

02:04:25   why i could never not not use a pc i [TS]

02:04:28   mean let me ask you this [TS]

02:04:30   I have not used pace possibility to [TS]

02:04:33   store it frequently used snippets I when [TS]

02:04:36   you do that you have to switch the mode [TS]

02:04:38   or can when you search today today [TS]

02:04:40   always yeah so use in you can label them [TS]

02:04:44   so they have regular things so like if [TS]

02:04:46   someone like adventure the corporate [TS]

02:04:49   things right someone inquired about [TS]

02:04:50   corporate thing I just have corporate [TS]

02:04:51   and and it merely goes to my safe [TS]

02:04:54   snippet that's an entire email that [TS]

02:04:56   explains like the program that I have [TS]

02:04:58   and it's an era i just see that right [TS]

02:05:00   now I see it I see it with their little [TS]

02:05:02   they have like they come to ship with [TS]

02:05:04   one called creative quotes and I started [TS]

02:05:05   searching for crazy one crazy and it [TS]

02:05:08   just says here's to the crazy ones The [TS]

02:05:09   Misfits the rebels so it just shows up [TS]

02:05:11   wow that is incredible i'm gonna start [TS]

02:05:13   maybe if we use the text conversion to I [TS]

02:05:16   don't I don't I that but i don't know [TS]

02:05:18   what i would need to use it for [TS]

02:05:19   also I use it a lot arm like God I i was [TS]

02:05:25   so when i do i edit the exponent podcast [TS]

02:05:27   i always take the to do the show notes [TS]

02:05:30   in the text pane in logic is actually [TS]

02:05:33   right up using the most and just because [TS]

02:05:36   it's there and I've already in the in [TS]

02:05:37   the app but if you ever paste the link [TS]

02:05:39   in it doesn't it just paste with style [TS]

02:05:42   yeah I want to explain text ya so if you [TS]

02:05:44   go in a spot and there's a little filter [TS]

02:05:46   thing and you click it and you can [TS]

02:05:49   convert plaintext and 42 smart you can [TS]

02:05:51   do their convert to smart uppercase [TS]

02:05:54   lowercase title case like this [TS]

02:05:55   super-powerful text conversion engine [TS]

02:05:58   that is super easy to use like my old [TS]

02:06:01   one had it but you have to click into a [TS]

02:06:03   specific mode and click this thing [TS]

02:06:04   whereas this is just it's very [TS]

02:06:06   straightforward and what to do [TS]

02:06:07   I'm so you can basically do conversion [TS]

02:06:10   operations on text that's on the [TS]

02:06:11   clipboard as your base to get yeah i [TS]

02:06:15   don't know why i never need that I guess [TS]

02:06:17   I always i just i don't usually get my [TS]

02:06:20   text yeah I just live in plain text so [TS]

02:06:21   it's never a problem for me but I can [TS]

02:06:23   see why it would be yeah if you're [TS]

02:06:25   pasting the protectors no problems only [TS]

02:06:27   if you ever pasting into a right a [TS]

02:06:28   stylized editor that it comes up [TS]

02:06:30   anything else you want to talk about [TS]

02:06:33   this week my god show [TS]

02:06:36   ya think you think it's pretty solid so [TS]

02:06:38   we didn't really talk about the app [TS]

02:06:39   store which is fine it's not that big [TS]

02:06:42   deal though I mean I'm still waiting on [TS]

02:06:43   trials in trials and upgrades [TS]

02:06:46   yeah the appstore changes is really [TS]

02:06:49   covered in like a minute [TS]

02:06:50   I mean more or less they've added that [TS]

02:06:52   they announced this week with the [TS]

02:06:53   upcoming or it now shipping betas and [TS]

02:06:57   the upcoming next really point releases [TS]

02:06:59   of iOS and mac OS uh they are adding the [TS]

02:07:04   ability for developers to respond to [TS]

02:07:06   reviews in the app store so another to [TS]

02:07:08   be user writes a review that says i [TS]

02:07:12   bought this app to do blah blah and when [TS]

02:07:15   I do it it crashes and the developer [TS]

02:07:17   knows [TS]

02:07:18   oh I know exactly what that bug is I [TS]

02:07:20   have a workaround in for the last 10 [TS]

02:07:24   years there are nine years the developer [TS]

02:07:26   has been completely hamstrung because [TS]

02:07:28   they have no way to respond no way to [TS]

02:07:30   contact that user no way to post a [TS]

02:07:32   response even though they know exactly [TS]

02:07:34   what it is that the user is is [TS]

02:07:37   complaining about or maybe the user says [TS]

02:07:40   i bought this app because i wanted to do [TS]

02:07:42   x y&z and the Apple needs X&Y but it [TS]

02:07:45   does do XYZ but they just don't know how [TS]

02:07:47   to z and the developer knows exactly how [TS]

02:07:49   to tell them how to do z now the [TS]

02:07:51   developer can chime in and and put a [TS]

02:07:53   response in the app store so that's that [TS]

02:07:55   is this is what happens after nine years [TS]

02:07:57   of the app store is he get innovative [TS]

02:08:00   features like this I and then the other [TS]

02:08:02   change is on iOS in particular they are [TS]

02:08:07   adding new api's official api's for [TS]

02:08:10   developers to prompt the user to leave a [TS]

02:08:13   review in the app store and it's got a [TS]

02:08:16   limit of three it's only right that we [TS]

02:08:19   talk about this because this has been [TS]

02:08:20   sort of a hobby horse of mine for a [TS]

02:08:22   while three times per year or per 365 [TS]

02:08:27   days so it's not really like [TS]

02:08:28   calendar-based that's that's the limit [TS]

02:08:32   of how many times any particular app [TS]

02:08:34   will be able to prompt you and if you've [TS]

02:08:36   already left a review within the last [TS]

02:08:38   365 days it won't be able to prompt you [TS]

02:08:40   at all which is super welcome the one [TS]

02:08:43   app in particular that gets me on a [TS]

02:08:46   weekly basis is [TS]

02:08:47   fucking open table because i use it [TS]

02:08:49   because it's at [TS]

02:08:52   I don't I mean I want to keep you here [TS]

02:08:54   we've been on the show for two hours but [TS]

02:08:55   I don't know how the hell opentable [TS]

02:08:56   cornered this market but they've [TS]

02:08:58   cornered the entire market on making [TS]

02:09:00   online reservations and i use it because [TS]

02:09:03   I hate making phone calls I don't even [TS]

02:09:05   like to call a restaurant to make a [TS]

02:09:07   review I'd a reservation i just i love [TS]

02:09:10   using open table but the goddamn map [TS]

02:09:13   every fucking week it asked me to leave [TS]

02:09:15   a review and I actually do what I always [TS]

02:09:17   threaten to do with opentable is I every [TS]

02:09:19   time they promptly i go and i go to the [TS]

02:09:22   App Store and I leave a review and I [TS]

02:09:24   complain that it's always badgering me [TS]

02:09:26   for reviews so here's a review 1 star [TS]

02:09:29   and i'd give it one star irrigation [TS]

02:09:32   theory John irrigation theory that's all [TS]

02:09:34   from table wins the the III hoping that [TS]

02:09:37   the ability star reviews comes to [TS]

02:09:38   podcast because no one review this one [TS]

02:09:41   reviewing the oil you hope for it [TS]

02:09:43   especially but there's a review of [TS]

02:09:46   exponent that says they talk about [TS]

02:09:48   topics that are too complex would be [TS]

02:09:50   better if they had a blog and it didn't [TS]

02:09:53   raise me like that is amazing i wish i [TS]

02:10:01   wish i could tell you that i wrote that [TS]

02:10:03   review I I get what I i get more people [TS]

02:10:07   who email like if they clearly did read [TS]

02:10:09   the blog post they just rips one of the [TS]

02:10:11   podcasts and it's mildly irritating but [TS]

02:10:13   that one of the itunes store is just [TS]

02:10:15   like it it's been there for like a year [TS]

02:10:17   it just drives me up the fucking ball [TS]

02:10:20   I do think it it it some sense there's a [TS]

02:10:24   way that you can complain and say wow [TS]

02:10:25   after nine years they finally adding [TS]

02:10:27   these things but i do think that in some [TS]

02:10:29   sense it's you know it's only been a [TS]

02:10:31   year since Schiller took over the app [TS]

02:10:35   stores and its state that they've sort [TS]

02:10:37   of had an official like hey the buck [TS]

02:10:40   stops here leaders so you know yeah it's [TS]

02:10:43   think it's the second is the second [TS]

02:10:45   meaningful change I mean excited this [TS]

02:10:46   description pricing i'm in the summer so [TS]

02:10:49   yeah I still think I'm again I will [TS]

02:10:52   being the trials and upgrade upgrade [TS]

02:10:54   drum until they come armed but you know [TS]

02:10:58   I and UI [TS]

02:11:00   screw there's an infrastructure issue [TS]

02:11:02   here hopefully this means they're [TS]

02:11:06   actually making changes uh and those [TS]

02:11:09   changes would by definition take time [TS]

02:11:11   and building software is hard and [TS]

02:11:13   building software that has to handle the [TS]

02:11:16   app store is really hard so yeah I mean [TS]

02:11:19   it's good it's a good signal it's a good [TS]

02:11:21   signal i think is the biggest positive [TS]

02:11:24   yeah yeah so that they actually are [TS]

02:11:28   listening and they're doing something [TS]

02:11:29   that developers have actually asked for [TS]

02:11:31   a long time [TS]

02:11:32   yeah and i hope they change the the [TS]

02:11:34   resetting ratings thing because right [TS]

02:11:36   now if you're a developer you're [TS]

02:11:38   incentivized to not update your app if [TS]

02:11:39   you have good ideas [TS]

02:11:40   yes because to update your you're a [TS]

02:11:42   presets Trading's win that's the exact [TS]

02:11:44   wrong instead of apple should walk they [TS]

02:11:46   should want developers fixing bugs [TS]

02:11:47   updating their apps and so that's [TS]

02:11:49   something that I hope they did they take [TS]

02:11:52   care of ya the the it's 25 incentive [TS]

02:11:55   problems were one its if you already [TS]

02:11:57   have a version that has a bunch of great [TS]

02:12:00   reviews and ratings you're incentivized [TS]

02:12:02   not to update it even with a minor bug [TS]

02:12:03   fix and second if you do issue regular [TS]

02:12:07   minor updates which in theory is a good [TS]

02:12:09   thing because you're fixing bugs on a [TS]

02:12:11   regular basis for making small [TS]

02:12:13   improvements on a regular basis you're [TS]

02:12:15   incentivized to keep asking people for [TS]

02:12:17   reviews because every time you update [TS]

02:12:18   one you have to write exactly [TS]

02:12:20   yeah so I asked them about it I'd I I [TS]

02:12:23   spoke to someone that Apple about it and [TS]

02:12:25   they you know did not have any a good [TS]

02:12:28   answer they did not have an official [TS]

02:12:29   answer to that but they completely [TS]

02:12:32   acknowledge that they are well aware of [TS]

02:12:33   of the entire you know the fact that it [TS]

02:12:37   is not right so I'm optimistic that [TS]

02:12:39   sometimes you know maybe bike by WTC [TS]

02:12:43   maybe they'll have an answer to that you [TS]

02:12:45   know that something's just get it over [TS]

02:12:47   the option after they want to reset the [TS]

02:12:49   ratings are not that they if they [TS]

02:12:51   invested to do a a new application [TS]

02:12:53   developer when reset it if they have a [TS]

02:12:56   great rating what I keep it [TS]

02:12:57   that's pretty that's pretty good answer [TS]

02:12:59   because they know what's the worst-case [TS]

02:13:00   scenario there at a shitty app that [TS]

02:13:02   keeps getting bad reviews and the [TS]

02:13:04   developer keeps resetting it well that's [TS]

02:13:06   the same situation that you know it's [TS]

02:13:08   that's no worse than the current [TS]

02:13:09   situation exactly yeah [TS]

02:13:11   whereas a good developer with a quality [TS]

02:13:14   app that has quality reviews it [