The Talk Show

183: ‘A Very Masculine Bark’, With Special Guest Serenity Caldwell

 

  did you watch the Oscars I watched the [TS]

  end of the Oscars so I caught right at [TS]

  the end so you were watching live you [TS]

  were watching live when it happened yeah [TS]

  we were not I've kind of given up on [TS]

  award shows i find it took just two too [TS]

  damn tedious and so but i got a news [TS]

  alert from the new york times and so we [TS]

  immediately switched over and quick [TS]

  rewound watch it but it's so totally [TS]

  different knowing you know like the news [TS]

  alert was like holy hell they announce [TS]

  the wrong winner of the best picture go [TS]

  watch this fiasco live you know whereas [TS]

  if you're watching live it's got to be [TS]

  more of what the hell is going on yeah [TS]

  it was very unscripted so the funny [TS]

  thing is of course I was driving home [TS]

  from Canada so when I say watching live [TS]

  what I really mean was I had my iPhone [TS]

  open and i was listening to it um so i [TS]

  didn't see the facial expressions that [TS]

  everybody was talking abou i just heard [TS]

  this long really awkward pause and I'm [TS]

  like well that's like it and some [TS]

  shuffling in the microphone and I'm like [TS]

  that doesn't that's not usually how you [TS]

  build suspense it's not like you know [TS]

  shuffle shuffle shuffle everything's you [TS]

  know everything's fine here we're all [TS]

  fine how are you uh yeah it was just it [TS]

  was odd and then the resulting commotion [TS]

  I I almost like I didn't pull over the [TS]

  car but I almost wanted to pull over the [TS]

  car and be like I actually want to watch [TS]

  this because this seems kind of [TS]

  ridiculous so I didn't actually get to [TS]

  watch the video of it until I got home [TS]

  um in front of you know and probably i [TS]

  don't think the net until the next day [TS]

  sitting down in front of my computer [TS]

  being like okay what actually happened [TS]

  during this nonsense um and then [TS]

  watching like Warren Beatty just look [TS]

  completely confounded and and feel like [TS]

  ah let's uh let's maybe not announce [TS]

  this and then Eifert ol alright don't [TS]

  know presenter fade runway there we go [TS]

  for somewhere her name wasn't coming to [TS]

  me but yeah Faye Dunaway just being like [TS]

  all right it's lala land and everybody [TS]

  you could just see like his face [TS]

  crystallizing oh my god we [TS]

  made a huge risk right I don't know that [TS]

  we should have done that right yeah [TS]

  exactly even though it's live TV but the [TS]

  show must go on right and which I mean [TS]

  it it's funny too because it to my [TS]

  memory and I guess I don't really watch [TS]

  award shows anymore but it seems to me [TS]

  that in my mind that the Oscars is the [TS]

  one that's only that that's most bragged [TS]

  over the years about the the fidelity of [TS]

  the vote counting process and the [TS]

  secrecy and and you know the very [TS]

  ostentatious mentions of their [TS]

  partnership with Price Waterhouse or now [TS]

  it's PricewaterhouseCoopers you know and [TS]

  give a special briefcase right and that [TS]

  the two briefcase carriers have become [TS]

  became even before wait before there's [TS]

  now they're much better known but they [TS]

  were part of the red carpet ceremony you [TS]

  know where they're dressed up and [TS]

  they're there they're ostentatiously [TS]

  bringing you know they're carrying these [TS]

  briefcases full of the the winning [TS]

  envelopes that they're the what the show [TS]

  that you know like other World War chose [TS]

  I don't remember that you know any any [TS]

  kind of exposure to the integrity of the [TS]

  process know exactly i mean the golden [TS]

  it's also the history of the awards show [TS]

  right where you look at the Golden [TS]

  Globes and you look at the Emmys and to [TS]

  a much lesser extent the tonys the tonys [TS]

  are more on the Oscar levels but [TS]

  especially if you look at the Golden [TS]

  Globes in the Emmys they're very much [TS]

  more of a like let's sit down and have a [TS]

  boozy lunch and acknowledge that these [TS]

  are probably you know probably uh win [TS]

  awards that are won by massive marketing [TS]

  campaigns but also let's feel good about [TS]

  ourselves whereas the Oscars for as long [TS]

  as I've been alive and much more than [TS]

  that was raised as the like this is the [TS]

  pinnacle of you know achievement as an [TS]

  actor or an actress or a director and [TS]

  you know once you're recognized at the [TS]

  Oscars then you have become a legitimate [TS]

  star and that was the thing it's like if [TS]

  you want it you want to become big you [TS]

  have to get an Academy Award nomination [TS]

  forget the Golden Globes or the Emmys or [TS]

  anything you know along those lines [TS]

  those don't matter as much as the as the [TS]

  Oscars because the Oscars are voted on [TS]

  by us and we you know we have this proud [TS]

  tradition [TS]

  like you said pricewaterhousecoopers I'm [TS]

  pretty sure that's the only like [TS]

  accounting firm I knew by name growing [TS]

  up you know you don't you when you asked [TS]

  little kids like seven year olds like [TS]

  how many accounting firms can you name [TS]

  and i'm pretty sure that at least [TS]

  growing up in LA the only thing people [TS]

  would have been able to like oh yeah [TS]

  PricewaterhouseCoopers they do the [TS]

  Oscars like they're the people who look [TS]

  a little bit nerdy in really fancy suits [TS]

  and dresses holding giant on for giant [TS]

  briefcases that remind you of nuclear [TS]

  football they take care of us they make [TS]

  sure that the integrity of the Oscar [TS]

  stays intact dammit hey guys remember [TS]

  let me let me take a moment here and do [TS]

  my own warren beatty just let me [TS]

  double-check that we're okay here can [TS]

  you can you double check that you're [TS]

  using the right Mike in Scott yeah I [TS]

  absolutely can because like you sound [TS]

  pretty good but you sound ever so [TS]

  slightly tinny is that good can you hear [TS]

  me tapping on that yeah yes yeah are you [TS]

  sorry I'm using the right microphone are [TS]

  you good alright i just want okay but i [TS]

  figured out why hold on i'm using the [TS]

  right microphone but the wrong side of [TS]

  it oh now you sound much better yeah [TS]

  okay well now now we've proven that a [TS]

  podcasting onna this afternoon yeah [TS]

  we're done shows done show's over [TS]

  everybody it's not all island shows that [TS]

  that's good i'm glad i definitely don't [TS]

  want to sound tinny on the talk show uh [TS]

  that's so funny i'm so glad I said [TS]

  something now rather than two hours from [TS]

  now um me too so I found this so [TS]

  interesting because it really was the [TS]

  worst possible it was biggest award what [TS]

  side of the night and it couldn't cut to [TS]

  commercial and it's like no offense no [TS]

  offense at all to the nominees for best [TS]

  sound editing because it is that it's [TS]

  the biggest award that they can win and [TS]

  I understand that these are professional [TS]

  like in a way that like you and I work [TS]

  in a niche area of journalism right like [TS]

  I understand what that's like a net [TS]

  Europe they're obsessed with sound that [TS]

  I'm not trying to diminish [TS]

  embarrassment that it would have caused [TS]

  if the same mistake it happened two [TS]

  hours earlier when the best sound [TS]

  editing award was given out but it would [TS]

  have been so much less publicity the [TS]

  next day right yeah you wouldn't and [TS]

  also honestly the best the winner of [TS]

  best sound editing chances are they [TS]

  would have gotten up and then before [TS]

  reading their speech they probably would [TS]

  have looked down at the card and been [TS]

  like hmm this has nothing to do with [TS]

  sound editing right although maybe they [TS]

  wouldn't because as right the the [TS]

  article you were sharing with me earlier [TS]

  about typography once I got a chance to [TS]

  look at the the winner cards that they [TS]

  were distributing who puts the name of [TS]

  the category in 10 point font at the [TS]

  bottom of a card like that yeah that [TS]

  would have been the other thing if the [TS]

  same mistake had been made with an [TS]

  earlier award it's also possible that [TS]

  the the person reading it wouldn't have [TS]

  made the mistake of reading it because [TS]

  part of what made the the series of [TS]

  unfortunate events that made this [TS]

  possible is that the name of the movie [TS]

  of the previous winner what happened is [TS]

  it for anybody who isn't sure of the [TS]

  details of this the second to last award [TS]

  was given for Best Actress and it was [TS]

  Emma Stone in the movie lalaland and it [TS]

  they keep two copies of these cards on [TS]

  both sides of the stage and when they [TS]

  came out when he was supposed to give [TS]

  him the last card of the night he gave [TS]

  Warren Beatty the second-to-last which [TS]

  was the one that was just announced so [TS]

  the second-to-last award was for Emma [TS]

  Stone lala land and he gave Warren [TS]

  Beatty a card that said the exact same [TS]

  thing but it just so happened that lala [TS]

  land was one of the nominees for Best [TS]

  Picture and was highly favored to win it [TS]

  so it was no surprise and so when Faye [TS]

  Dunaway looked at the card it said Emma [TS]

  Stone lala land and she just sort of [TS]

  like well what I don't know why they put [TS]

  him a stone there but I see lala land so [TS]

  i'll say lala land which was hmm in [TS]

  hindsight a mistake but it's kind of [TS]

  reasonable you know yeah it's not like [TS]

  you know the card said I don't know I [TS]

  Zootopia and you're like yeah that makes [TS]

  sense if the same i gave the guy the guy [TS]

  got the wrong card from the previous [TS]

  award was halfway through the show [TS]

  there's a good chance that none of the [TS]

  movies that are up for [TS]

  current one were in the one that was [TS]

  previously announced and then they'd be [TS]

  like I don't you know they'd have to say [TS]

  like they maybe that would dawn on them [TS]

  like holy holy heck they gave me the [TS]

  wrong card yeah yeah um so that a the [TS]

  whole procedure this whole procedure of [TS]

  having two sets of cards seems like a [TS]

  massive mistake to me oh my gosh so the [TS]

  way I understand it and I may be totally [TS]

  wrong and things have changed since then [TS]

  so if there's a listener out there who [TS]

  has inside info on the Academy Awards [TS]

  and wants to correct me if I'm wrong go [TS]

  for it but the way I understand it is [TS]

  this is left over from an older [TS]

  tradition pre you know well I don't even [TS]

  know maybe even pre like backstage [TS]

  handlers with the idea being that in [TS]

  order to make the show run smoothly and [TS]

  to make things interesting because it is [TS]

  after all a stage show and a show that [TS]

  is being produced for television people [TS]

  are going to come in from opposite sides [TS]

  of the stage but because there are you [TS]

  know as as time has gone on there like [TS]

  big numbers and things have to change at [TS]

  the last minute a presenter may have [TS]

  been originally scheduled to come on [TS]

  from stage left and then abruptly needs [TS]

  to come on from stage right and rather [TS]

  than having to you know send a runner in [TS]

  black like zipping around the back of [TS]

  the stage and maybe running into you [TS]

  know the Best Actress nominee or [TS]

  something well and also can also change [TS]

  that would violate the idea the rule [TS]

  that the only two people who have these [TS]

  envelopes before they're announced are [TS]

  the two representatives of Price [TS]

  Waterhouse exactly and that also takes [TS]

  away the secrecy so the thought is well [TS]

  we'll just put one briefcase carrier [TS]

  stage left and one briefcase carrier [TS]

  stage right they each have a copy of all [TS]

  of the awards so no matter what happens [TS]

  the presenter no matter where they end [TS]

  up having to enter from they will always [TS]

  be right next to the envelope necessary [TS]

  for their entrance which is a lovely [TS]

  idea in theory and you know 80 some odd [TS]

  years until now worked okay yeah I it [TS]

  and even if we want to stick with it [TS]

  it's clear that the procedure should [TS]

  have been that it should have been with [TS]

  a very strict you know like you double [TS]

  checking if you're offstage on the other [TS]

  side and so in other words your [TS]

  colleague like let's say you and I are [TS]

  the two people giving out these awards [TS]

  if it's your turn to give out best [TS]

  actress in a leading role I'm going to [TS]

  have my copy of that exact envelope in [TS]

  my hand and then I'm going to watch the [TS]

  presenters go out on stage or I guess [TS]

  who was it was Leo DiCaprio comes out on [TS]

  stage reads it and hands Emma Stone the [TS]

  Oscar and then at that point I'm gonna [TS]

  take my copy of that card and put it in [TS]

  a different pocket you know right like [TS]

  okay not in not in the hand and then I'm [TS]

  about to you know give next presenter [TS]

  I'm going to systematically do that at [TS]

  each you know for each of the awards to [TS]

  at least it doesn't quite make it [TS]

  impossible that I could do it because I [TS]

  you know you'd have to like destroy it [TS]

  or something yeah and people want it for [TS]

  memorabilia and the like but I del they [TS]

  had photos of the guy backstage you know [TS]

  this poor fellow who is responsible for [TS]

  me taking a photo of Emma Stone right [TS]

  moments before he's goofing around on [TS]

  Twitter with his iphone uh taking [TS]

  pictures of emma stone and then there's [TS]

  photos of him holding two envelopes like [TS]

  he still got two envelopes in his hand [TS]

  the best actress one that he should have [TS]

  put into a different pile and presumably [TS]

  the the best picture one that he needed [TS]

  to give to Warren Beatty in a minute and [TS]

  he just gave him the wrong one which is [TS]

  insane but when you look at the [TS]

  envelopes eye candy it's funny because [TS]

  the the tweet that guy that got sent [TS]

  around the world with the like the most [TS]

  popular tweet showing how hard the [TS]

  envelopes are to read was a freeze frame [TS]

  of from his tivo that Andy a knocko [TS]

  friend of the show Andy and not go post [TS]

  it to Twitter and any yeah it's like a [TS]

  deep red envelope with very smart and [TS]

  beyond gold no gold on burgundy which i [TS]

  think is worse it's oh that's right [TS]

  that's right yeah right no it is much [TS]

  worse [TS]

  ya light text on dark paper in general [TS]

  is a bad idea when you're trying to read [TS]

  especially in bright lights on a stage [TS]

  and there's tons of people we're [TS]

  backstage backstage where ages were [TS]

  stark and everybody involved is 50 or [TS]

  older and so I can I can vouch as a 40 [TS]

  almost 44 year old that yet reading in [TS]

  the dark is a real problem after the age [TS]

  of 40 and the like small type it just [TS]

  it's just it incomprehensible that that [TS]

  would be the design especially given the [TS]

  system you know that that there are two [TS]

  sets you would just think that designing [TS]

  to make sure that we always give the [TS]

  right envelope we'd be there maybe it's [TS]

  a little bit clearer on what this [TS]

  envelope is for and again I don't [TS]

  understand that the need to write it in [TS]

  such tiny text I mean if you look at [TS]

  andys photo I it can't be bigger than 12 [TS]

  or 14 point font no and that in Gold's [TS]

  like what ha and I understand the [TS]

  concept of oh well we want to write best [TS]

  actress in a leading role versus best [TS]

  actress in a supporting role but can't [TS]

  you write best actress or best picture [TS]

  in big honking like 36 point font maybe [TS]

  you know in vegetable bonds that's crazy [TS]

  you've got it you've got it I mean [TS]

  there's just no excuse for not doing it [TS]

  in dark text on a light background I [TS]

  know it's frustrating um and it just [TS]

  it's just so funny anyway I had a couple [TS]

  of X this week to the critique of the [TS]

  design and it's I think the other thing [TS]

  the other the other angle is the [TS]

  psychology of it which is that it [TS]

  totally makes sense to me that it didn't [TS]

  even occur to Warren Beatty or Faye [TS]

  Dunaway that we might be given the wrong [TS]

  all right no of course not the Oscars [TS]

  are always right like I think that if [TS]

  you're the guy from Price Waterhouse I [TS]

  would be thing I really would even if [TS]

  this was like my 20th year doing it and [TS]

  it's feels familiar whatever i'm still [TS]

  thinking oh my god i cannot screw this [TS]

  up on every single envelope [TS]

  mm-hmm this is the year this is the year [TS]

  that terrible things will happen I mean [TS]

  it's being somebody said that it is [TS]

  literally it could not be there's never [TS]

  been a better example of that phrase you [TS]

  had one job hey yup oh gosh yeah I I do [TS]

  feel kind of sorry for that for that [TS]

  poor guy just you know just I I wouldn't [TS]

  want to be the person to be like so what [TS]

  did you do at your last job well I [TS]

  inadvertently screwed up the Oscars okay [TS]

  Best Picture yeah boy let me take a [TS]

  break before we get into the nerdy stuff [TS]

  and okay and thank our good friends at [TS]

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  and you'll save ten percent off your [TS]

  first purchase Squarespace make your [TS]

  next move with squarespace ah I thought [TS]

  we'd start did you see this thing where [TS]

  the apple shareholder meeting was [TS]

  earlier this week yes good ol apple [TS]

  shareholder meeting I we used to when i [TS]

  worked at macworld we used to send [TS]

  somebody down there to just take notes [TS]

  it was usually very boring and there was [TS]

  always one person who's like let's [TS]

  divest all the company of all of the x [TS]

  and y um but this this year it was a [TS]

  little bit different this year's a [TS]

  little bit interesting it's like the [TS]

  bylaws of a public corporation are such [TS]

  that a crackpot with a ship with one [TS]

  share of apple stock and like get the [TS]

  microphone if ya if they so choose I had [TS]

  no idea until this year I've never been [TS]

  to it it's never been something that [TS]

  I've thought that saw the need to cover [TS]

  you know first hand um I had no idea [TS]

  that they held him at Town Hall I [TS]

  thought I thought it was like some big [TS]

  thing where like like a thousand you [TS]

  know Apple diehards love to go you know [TS]

  like they buy a share and hold on to it [TS]

  forever just so that they can go you [TS]

  know like like a like a like a Mac world [TS]

  keynote or something yeah oh we can go [TS]

  and see that yeah I just don't think [TS]

  that that many people either realize [TS]

  what the annual shareholder meeting is [TS]

  or they don't really think that oh yeah [TS]

  this is my this is my chance to be [TS]

  within 10 feet of Tim Cook so it's gonna [TS]

  be great it's really just like a hundred [TS]

  people who show up yeah it's cuz town is [TS]

  tiny yeah there's no there's really not [TS]

  a lot of space and I do think I can't [TS]

  remember how it goes but I feel like [TS]

  there's some kind of priority system but [TS]

  I may be wrong on that we have to like [TS]

  RSVP or something like that and so yeah [TS]

  yeah so they actually have enough space [TS]

  so the news that came out of it was [TS]

  somebody asked a question this is from a [TS]

  report at nine to five Mac it's not on [TS]

  video or anything like that so who knows [TS]

  what the greater context is but the news [TS]

  that came out was that Tim Cook said [TS]

  something about the pro area again and [TS]

  here I'll just read from nine to five [TS]

  max story and I will put it in the show [TS]

  no type ramas cook also hinted at [TS]

  Apple's product pipeline by promising [TS]

  Apple will quote do more in the Pro area [TS]

  end quote cook called out the creative [TS]

  field is especially important to Apple [TS]

  while pushing back against the notion [TS]

  that Apple is to consumer focused now [TS]

  quote don't think that something we've [TS]

  done or something or doing that isn't [TS]

  visible yet is a signal that our [TS]

  priorities are elsewhere and quote [TS]

  that's about as little as you can [TS]

  actually say specifically like I don't [TS]

  expect him to reveal anything specific [TS]

  in it responds to a shareholder a [TS]

  question but he literally didn't even [TS]

  mention whether the at least in the [TS]

  quote I don't know you know again it's [TS]

  the Selective quotes from see who wrote [TS]

  this a 9to5 mac Zack hall 9to5 mac but [TS]

  but at least from what he quoted it [TS]

  doesn't even mention whether as in to do [TS]

  with the mac or not like yeah because [TS]

  they have the ipad pro which is off you [TS]

  know i don't know if you could tell but [TS]

  given the name they consider a device [TS]

  problems for professionals yeah uh well [TS]

  i do think though i do think that in [TS]

  apple marketing speak pro doesn't [TS]

  necessarily mean professional user it [TS]

  means something a little more nebulous [TS]

  it's sort of more like like what in [TS]

  other contexts would be like deluxe or [TS]

  premium just nicer and more expensive is [TS]

  sort of what they mean by pro and the [TS]

  ipad pro in particular it exemplifies [TS]

  that in my opinion because for example [TS]

  the macbook pros definitely look [TS]

  different than the regular macbooks [TS]

  they're thicker mm-hmm and heavier and [TS]

  in a way that's not as nice right like [TS]

  if you just in terms of light which [TS]

  one's nicer to carry around all day a [TS]

  macbook is better than a macbook pro [TS]

  because it's thinner [TS]

  writer for sure it's that trade-off [TS]

  we'll make it thicker so we can put a [TS]

  you know more faster faster but heavier [TS]

  components in there and a bigger battery [TS]

  and stuff is in a lot of ways leads [TS]

  towards literally professional use cases [TS]

  where is the ipad pro vs the ipad air [TS]

  it's really just a nicer ipad yeah well [TS]

  but you could also argue the same the [TS]

  same concept right where you have the [TS]

  12.9 and the 9.7 inch ipad pro they're [TS]

  the only ipads that can use Apple pencil [TS]

  so that basically limits like creative [TS]

  professionals if you want to use an iPad [TS]

  as a proper sketching tool you know the [TS]

  only thing to get is an apple pencil and [TS]

  an ipad pro like there's no there's not [TS]

  even any point using a third-party [TS]

  stylist anymore because it's just so [TS]

  much of a better experience on that and [TS]

  the you could argue that again the [TS]

  processing power on the twelve point [TS]

  nine inch iPad pro the true tone screen [TS]

  on the 97 like they are nicer features [TS]

  but specifically for people who spend a [TS]

  lot of time staring at a tablet screen a [TS]

  true tone screen is going to be nicer [TS]

  for them especially doing proofreading [TS]

  or typography correction or any of the [TS]

  above it's going to be it's going to be [TS]

  a better workspace yeah there's overlap [TS]

  there's clearly overlaps between apples [TS]

  definition of pro and actual lower case [TS]

  P professional use cases there's a lot [TS]

  of overlap in some cases but it does it [TS]

  it's not like a one-to-one mapping no [TS]

  it's not the way that it used to be [TS]

  right where when when Apple said this is [TS]

  our pro computer what they really meant [TS]

  is this is the computer that the top you [TS]

  know two percent of the market is going [TS]

  to buy for professional use cases so who [TS]

  knows what he means we're gonna do more [TS]

  in a pro area I mean it's I'm not saying [TS]

  it's bad I think it's better that he [TS]

  said something then that he said nothing [TS]

  in terms of let's just say the broader [TS]

  context of the concern that Apple is [TS]

  losing interest in high performance [TS]

  computing professional Mac uses you know [TS]

  yeah which is a funny broad area but I'm [TS]

  talking you know the areas i'm thinking [TS]

  about developers who have code that [TS]

  takes a long time to compile [TS]

  video editors seed you know graphics for [TS]

  you know people who do computer graphics [TS]

  and areas like that like researchers [TS]

  like people who do like AI research and [TS]

  have these huge data sets of you know [TS]

  obviously artificial intelligences you [TS]

  know it's never not been an interest but [TS]

  it's exploding in practical uses where [TS]

  it's really starting to become a [TS]

  consumer thing there's all sorts of [TS]

  super high-performance computing that [TS]

  people who are working on that need to [TS]

  do and you know there's this it you know [TS]

  the Mac Pro hasn't been updated in [TS]

  eleven hundred days so oh it's yeah it [TS]

  is overdue but just just a few years [TS]

  just to you know just a while I don't [TS]

  know it's funny to me having transcribed [TS]

  many many things that Tim Cook has said [TS]

  over the years usually at financial [TS]

  calls when he's again speaking off the [TS]

  cuff and the sentence phrasing it may [TS]

  not just it made not be an you know an [TS]

  exact transcription but the don't think [TS]

  that something we've done or something [TS]

  that we're doing is invisible yet is a [TS]

  signal that our priorities are elsewhere [TS]

  that that is very classic Tim Cook being [TS]

  like what do you mean we're not doing [TS]

  things for pros right we you know it's [TS]

  it's him being at least from again my [TS]

  reading it's him being slightly [TS]

  defensive and slightly confused as the [TS]

  you know why aren't you guys patient and [TS]

  just trust that we know what we're doing [TS]

  which you know you can be that way is [TS]

  the CEO of a major company but like you [TS]

  say John the Mac Pro hasn't been updated [TS]

  in eleven hundred days like there it's [TS]

  not like people are throwing their hands [TS]

  up the air and saying oh Pro users you [TS]

  know you guys were just catered to six [TS]

  months ago you never you know don't [TS]

  worry about it like there are some valid [TS]

  concerns in this space yeah it's sort of [TS]

  like the the graph of how much anxiety [TS]

  is it causes by as as the Mac Pro goes [TS]

  I updated it it's I'm I can say it's [TS]

  logarithmic but it increases over it's [TS]

  not linear as time goes on it gets [TS]

  scarier and scarier because it seems all [TS]

  the more preposterous you know so a [TS]

  couple of weeks ago sometime somewhat [TS]

  recently I linked to I link to a story [TS]

  about a guy works from a guy who works [TS]

  in the professional video industry and [TS]

  it was just talking about how he expects [TS]

  he's going to have to switch from Mac [TS]

  Pro's to Windows machines soon because [TS]

  he's dependent on these cutting-edge the [TS]

  work he's doing needs GPUs and these [TS]

  nvidia boxes are coming out with all the [TS]

  boxes yep parallel GPUs and it really is [TS]

  so much of where Moore's law still [TS]

  applies is in cheated you know you're [TS]

  over year improvements to GPUs and a [TS]

  parallel ISM and and you know it's just [TS]

  where performance computing is going and [TS]

  you know how about I don't know that [TS]

  anybody was really thinking that the Mac [TS]

  but even when the mac pro was brand-new [TS]

  1100 days ago it wasn't like the world's [TS]

  fastest GPU and no its you know and now [TS]

  it's unchanged over 1100 days so I got [TS]

  pushed some pushback on that from people [TS]

  saying hey you know you just link to [TS]

  this now but that was from a that was [TS]

  like may 2016 it's old news and I [TS]

  actually didn't notice that it was like [TS]

  and I hate it's like one of the mistakes [TS]

  I make I don't know a couple times a [TS]

  year daring fireball is I'll link to [TS]

  something thinking it's new and my [TS]

  comment makes it seem as though it's new [TS]

  and it's not it's you know I don't know [TS]

  however many months or even a year out [TS]

  of date and it's just it's somehow I [TS]

  have a blind spot for double checking [TS]

  the date on a post because sometimes [TS]

  like what happens is I'll see somebody [TS]

  link to it on twitter or something and [TS]

  the link on twitter is under the guise [TS]

  that it's new so i clicked and new yeah [TS]

  and you know in some templates in on a [TS]

  blog or something like that the date [TS]

  might not be prominent it might be at [TS]

  the bottom or something like that and i [TS]

  don't i just hate when i make that [TS]

  mistake but in this particular case i [TS]

  actually [TS]

  feel like the mistake it I should you [TS]

  know I winds itself to your argument [TS]

  right I updated the post then to say [TS]

  that he wrote it in May of 2016 so that [TS]

  everybody everybody who subsequently [TS]

  read it would know it but the fact that [TS]

  the Mac hasn't been update my pro as [TS]

  n'ton updated since then just makes his [TS]

  arguments all the more relevant [TS]

  absolutely and you know he's not [TS]

  shouting in a vacuum I have friends who [TS]

  work at visual design agencies who [TS]

  actually a close friend of mine was [TS]

  really I sort of wrestling with herself [TS]

  whether or not to get one of the new [TS]

  macbook pros this year to replace [TS]

  basically an aging I've 2009 era macbook [TS]

  pro because she needs you know she needs [TS]

  the power and she wants she wants an [TS]

  updated portable workspace but the [TS]

  macbook pro is essentially for her to [TS]

  buy it she would be compromising on the [TS]

  kind of things that she would need for [TS]

  running cinema 4d and the like and it's [TS]

  really like yes video editors and [TS]

  graphics professionals are a niche [TS]

  audience and certainly more niche for [TS]

  Apple than they were a decade or even [TS]

  two decades ago but they're still you [TS]

  know that's that's still a segment that [TS]

  can move some some product you know [TS]

  video professionals don't usually [TS]

  especially production houses you know [TS]

  they're buying 20 30 40 computers for [TS]

  their for their workforce and if those [TS]

  computers are all tricked out Mac Pro's [TS]

  so that they can process footage like [TS]

  that's not a like yeah it's a drop in [TS]

  the bucket compared to iphone sales but [TS]

  it's still a pretty hefty chunk of of [TS]

  mac sales and for them to just be like [TS]

  yeah we're just gonna give up at hand [TS]

  this to windows because we don't care [TS]

  enough about that market anymore that [TS]

  market isn't interesting enough to us [TS]

  anymore and I part of me as a former [TS]

  film person it really kind of is like a [TS]

  stab in the gut because I don't you know [TS]

  like so many of my film friends and [TS]

  myself included like we don't enjoy [TS]

  premiere we don't enjoy you know working [TS]

  with cinema 4d or Adobe's products like [TS]

  the whole one of the whole excitements [TS]

  about getting into this industry was [TS]

  working with tools like motion and final [TS]

  cut and [TS]

  and shake before it got discontinued and [TS]

  for Apple to basically be like yeah this [TS]

  is not an interest to us anymore Apple [TS]

  can do this but they're essentially you [TS]

  know they're essentially telling people [TS]

  who've based their entire livelihoods on [TS]

  working on a mac and building up a [TS]

  software platform on the mac if sorry [TS]

  you're going to have to go learn another [TS]

  platform or go switch to another [TS]

  operating system because you're you know [TS]

  our bottom line it does no longer [TS]

  includes this segment of the population [TS]

  I it what it would occurred to me in [TS]

  that wake of the cooks you know more or [TS]

  less stay tuned again a response to this [TS]

  question at the shareholders meeting is [TS]

  that Apple's culture of secrecy about [TS]

  products it works fine when the company [TS]

  is functional there are trade-offs you [TS]

  know like and you know people if this is [TS]

  one of those ever lie evergreen topics [TS]

  about Apple is what if they were more [TS]

  open and you know in a ways that in the [TS]

  Tim Cook error they are a little bit [TS]

  more open in some areas there are [TS]

  trade-offs between secrecy and openness [TS]

  in terms of maintaining a surprise in [TS]

  terms of not over-promising being able [TS]

  to over promise and under promise and [TS]

  over deliver as opposed to the other way [TS]

  around for example one of the things you [TS]

  know in a lot of companies adhere to is [TS]

  not talking about release dates of [TS]

  products because if you never talk about [TS]

  the release date of a product it won't [TS]

  be late whereas if you do and you're [TS]

  late then you're late so the trade off [TS]

  their culture of secrecy has trade-offs [TS]

  when their product development is [TS]

  functional and and those trade-offs I [TS]

  think Apple has long believed work in [TS]

  the company's favor but when they're not [TS]

  functional it the culture of secrecy [TS]

  just completely breaks down I mean and [TS]

  clearly the Mac Pro has because a [TS]

  dysfunctional product at this point [TS]

  because they have it yeah you know like [TS]

  if they had canceled it a year ago if [TS]

  they had just said at WWDC that you know [TS]

  you know the time for these micro is [TS]

  done yeah and you know the imac is art [TS]

  is our pro desktop [TS]

  obviously it would not have gone over [TS]

  well with a certain audience who you [TS]

  know wants higher you know the highest [TS]

  performance they can get but at least [TS]

  you couldn't say that it's dysfunctional [TS]

  I mean that's a rational decision and [TS]

  then people can plan accordingly well in [TS]

  one year later we wouldn't be talking [TS]

  about it still it just would have [TS]

  happened right I just feel for me the [TS]

  last year like from WWDC through today [TS]

  has is the period where for me at least [TS]

  it's gone from the mac pro is over due [TS]

  to the mac pro's ridiculous and the fact [TS]

  that Apple isn't is still selling it [TS]

  isn't saying anything is it I don't know [TS]

  if the company is in denial about it or [TS]

  if they're I don't know but it's a to me [TS]

  and again i don't i'm not saying they [TS]

  need to because need is the wrong word [TS]

  but I they ought to if it's true that [TS]

  they're going to have some kind of event [TS]

  this month to announce you know the [TS]

  rumors are rampant that they're going to [TS]

  have new iPad pro so we can talk about [TS]

  that in a moment but iPad new iPads [TS]

  maybe like updated iphone SE maybe red [TS]

  iphone 7s maybe even a new imac although [TS]

  i don't there's not as much smoke to [TS]

  that shatter yeah fire but but on the [TS]

  other hand I max often don't get the [TS]

  attention in the supply chain asian [TS]

  supply chain rumor chain that that iOS [TS]

  products do so maybe it's just that but [TS]

  I don't I haven't heard anything about [TS]

  new mac pros um no aside from people [TS]

  complaining that they're not here right [TS]

  but I I really think Apple ought to and [TS]

  it's a knock and it wouldn't be [TS]

  comfortable but I really think that [TS]

  Apple ought to somehow address that [TS]

  elephant in the room at the event even [TS]

  if they have nothing to say and and I [TS]

  don't know exactly because I don't know [TS]

  exactly what their plans are I don't [TS]

  know you know but they have really ought [TS]

  to say something more than you know they [TS]

  should let Mac Pro users know what what [TS]

  what the heck is going on [TS]

  and then dollars the lag that this is [TS]

  ridiculous the thing that really [TS]

  frustrates me and I kind of forget about [TS]

  it until it gets brought up again is the [TS]

  fact that they're still currently [TS]

  selling the very very out of date Mac [TS]

  Pro write it and and not at a discount [TS]

  either it's just full price for a what [TS]

  four and a half year old computer right [TS]

  and that's another policy that that has [TS]

  trade-offs but makes sense from Apple's [TS]

  prospectus this policy of that they [TS]

  don't cut product prices as the life [TS]

  goes on like so if they come out with a [TS]

  mac book and it doesn't get updated for [TS]

  15 months in that 14th month when the [TS]

  new mac when the old macbooks have only [TS]

  one month but they haven't been replaced [TS]

  yet they still sell it the same price [TS]

  whereas dell you go to del that the [TS]

  laptops it's like buying commodities you [TS]

  know like every month they go up and [TS]

  down and price based on you know where [TS]

  the ram market is an SSD components [TS]

  dropping you know and they come up with [TS]

  weird prices like you configure your [TS]

  dell computer and its eight hundred [TS]

  sixty seven dollars or something like [TS]

  that instead of 899 Apple under your [TS]

  sales to write an apple pics prices that [TS]

  are that are the price is part of the [TS]

  marketing where they have nice even you [TS]

  know it's 24 99 and it's going to stay [TS]

  24 99 and part of the reason they don't [TS]

  drop it to 2299 14 months after it came [TS]

  out is so that when the next one comes [TS]

  out they can use the same price point [TS]

  and so clearly that's what they're doing [TS]

  with the mac pro is maintaining these [TS]

  price points to that when the [TS]

  replacements come out it doesn't look [TS]

  like the prices went up by two thousand [TS]

  dollars lot worse but it only works when [TS]

  the product development is functional [TS]

  and it comes out on a regular basis like [TS]

  you can sell an 11 month old computer at [TS]

  the same price and you're only asking [TS]

  for a small premium you can do it on it [TS]

  let's say it's an 18-month development [TS]

  cycle you can do it at the seventeenth [TS]

  month and expect that informed consumers [TS]

  know oh this is not the time to buy a [TS]

  mac pro at 17 months old there's [TS]

  probably a new one coming but to do it [TS]

  with a a three year old computer is root [TS]

  it it's embarrassing it's insulting a [TS]

  little bit and it's [TS]

  like you said because there's no new [TS]

  product and they're just parading the [TS]

  fact you know the latest and greatest [TS]

  software I forget a while back someone [TS]

  posted to Twitter you know the mac pro [TS]

  with the latest and greatest software [TS]

  including aperture something that's been [TS]

  sunset right maybe fix that is that [TS]

  still on the website I actually don't [TS]

  know I'm I wouldn't be surprised if it [TS]

  still was because that's the problem is [TS]

  that it just doesn't feel like the mac [TS]

  pro is a priority and honestly even if [TS]

  it was just I don't know yeah I would [TS]

  much rather they pull the product off [TS]

  the market and say coming soon and just [TS]

  you know you want to make it nebulous [TS]

  just say we have you know do they do the [TS]

  nebulous apple store thing we have [TS]

  something great in store for you and [TS]

  then just leave it like that and I'd [TS]

  rather be speculating about oh well they [TS]

  have something in the pipeline and who [TS]

  knows what will come out in 20 17 or 20 [TS]

  19 but they still have something in the [TS]

  pipeline where is right now they're [TS]

  basically saying that by not [TS]

  discontinuing the mac pro but every year [TS]

  that the old Mac Pro still said stays on [TS]

  sale it's just it's frustrating and it's [TS]

  also it's one of those things where yeah [TS]

  you can sell an 11 month old computer [TS]

  you can even sell an 18 month old [TS]

  computer but once you start selling a [TS]

  computer that's been on the market [TS]

  longer than it's covered by applecare [TS]

  what's that like people would actively [TS]

  use it that's when I start getting a [TS]

  little bit uncomfortable yeah and one of [TS]

  the weird things when I published that [TS]

  piece the recent piece about that the [TS]

  video guy is getting out of it I got [TS]

  some amazing emails from some some [TS]

  daring fireball readers most of them in [TS]

  the video industry specifically although [TS]

  one guy was like an AI researcher which [TS]

  is where I got that idea earlier before [TS]

  where his team was going to I forget [TS]

  what exactly area they're working but [TS]

  more or less they just wanted to have [TS]

  massive amounts of computing to throw [TS]

  this at and in years past because they [TS]

  work on Mac OS 10 and prefer the mac as [TS]

  a good development environment just [TS]

  would have gone to apple and just bought [TS]

  gobs of mac pro's and hooked them [TS]

  together for parallel [TS]

  processing but instead built their own [TS]

  little network out of linux boxes which [TS]

  none of them had previous experience [TS]

  they know the mac pro and it wouldn't [TS]

  have been have had to do a bunch of [TS]

  learning about linux before they got to [TS]

  the AI work that they really got wanted [TS]

  to do that would had to do more work up [TS]

  front to learn how to even set it up but [TS]

  then it was worth it because it was so [TS]

  much faster and we now we can just buy [TS]

  these boxes and just throw them at the [TS]

  thing but i heard from a bunch of video [TS]

  president in movie industry including [TS]

  somebody was working on like a Superman [TS]

  I'm not going to say the name because it [TS]

  was I just treat emails confidentially [TS]

  but let's just say a movie with like a [TS]

  hundred and fifty million dollar budget [TS]

  that's an upcoming summer blockbuster [TS]

  and that they're still doing editing [TS]

  like for dailies on the 2012 mac pro i [TS]

  think it's like the version number is [TS]

  like five comma 1 but like the last the [TS]

  last cheese grater mac pros they had [TS]

  like seven of them on you know on [TS]

  location for like editing dailies and [TS]

  stuff which is ridiculous like that's [TS]

  unbelievable that not only is the mac [TS]

  pro as yet as they're selling it with [TS]

  three years old but that there are [TS]

  industry professionals where money is [TS]

  clearly not the problem you just prefer [TS]

  to work on it on a five year old [TS]

  computer and they said like it's you [TS]

  know in that part of it with this movie [TS]

  is you know we we want to use what we [TS]

  what we're familiar with but that the [TS]

  writing's on the wall and that they're [TS]

  moving you know next big thing might be [TS]

  on Windows yeah which is heartbreaking [TS]

  it is it's very frustrating as I said [TS]

  it's if you spent 12 years learning your [TS]

  craft and yes if you're in the digital [TS]

  video industry your craft is constantly [TS]

  changing and it's your job to keep [TS]

  abreast of all of those changes but at [TS]

  the same time you know if you put 12 [TS]

  years of work into mastering Final Cut [TS]

  Pro and you're an expert at final cut [TS]

  and you're an expert at the you know [TS]

  compressor and the various workflows and [TS]

  then they're essentially like yeah well [TS]

  but apples just given up on it so now we [TS]

  have to move away [TS]

  like I don't know if you ever did any [TS]

  graphics illustration but I remember you [TS]

  know back when free when macromedia free [TS]

  hand was the thing yeah back in the 90s [TS]

  people like professionals and students [TS]

  clung to free hand for god knows like 10 [TS]

  years after it was discontinued because [TS]

  they had their workflows and they had [TS]

  like the ability to work through it like [TS]

  work in it but but unfortunately [TS]

  illustration you know 2d illustration is [TS]

  vastly different than 3d modeling you [TS]

  have to be using latest and greatest [TS]

  software and hardware in order to be [TS]

  doing that and to have your stuff look [TS]

  like it belongs in a modern film you [TS]

  can't get away with using you know or [TS]

  you can really only get away with using [TS]

  older equipment for so long before it [TS]

  just it explodes in your face no I [TS]

  remember those days well I never did [TS]

  much illustration but I you know I was [TS]

  more of a layout person so I was one [TS]

  QuarkXPress was my jam as they say ah [TS]

  pagemaker yeah but there was the yeah [TS]

  that the graphic if you worked in [TS]

  graphic design print you needed a layout [TS]

  program which is probably their core [TS]

  core pagemaker i was on the quark side [TS]

  you needed a image editor which is [TS]

  probably Photoshop and he needed a [TS]

  vector illustration app and that's the [TS]

  one where it was the hardest fought [TS]

  where there was free hand and [TS]

  illustrator and I always found I didn't [TS]

  really do much illustration it usually [TS]

  for me it would be like editing [TS]

  something ah or something as basic as [TS]

  like let's make we can't ship this font [TS]

  sup for some reason so let's make a [TS]

  little graphic and convert to outlines [TS]

  we don't have to ship the font you know [TS]

  for some context where you couldn't send [TS]

  somebody that you really want to thought [TS]

  yeah you really wanted to just send them [TS]

  and just an eps I was always free hand [TS]

  made sense to me and I think people who [TS]

  like it even though they weren't from [TS]

  the same company it there's a in my [TS]

  experience a huge correlation between [TS]

  people who liked quark xpress in people [TS]

  who like free hand that quark quark and [TS]

  free hand even know they're from [TS]

  different companies worked in people's [TS]

  brains the same way and I know people [TS]

  who hung on to free hand for oh my you [TS]

  said like so many years after the war [TS]

  was [TS]

  over mm-hmm running running it in Roseto [TS]

  way past the yeah cod yeah i think it [TS]

  was what it would did mountain lion get [TS]

  rid of rosetta lion it was something [TS]

  along those lines where I had a [TS]

  colleague who literally used free hand [TS]

  up until the point that it could no [TS]

  longer be supported on their mac at [TS]

  which point they finally grudgingly [TS]

  switched illustrator so anyway I don't [TS]

  know I I feel like this pro question is [TS]

  not going to go away and I at this point [TS]

  I feel like Tim Cook's say nothing [TS]

  answer is no longer again I'm not gonna [TS]

  say it's not acceptable it's not like [TS]

  anything bad is going to come of Apple [TS]

  if they keep pretending like this is [TS]

  normal but I think it makes them look [TS]

  bad and it does and I think that they [TS]

  are just based on my email anecdotally [TS]

  there they've passed the point where [TS]

  they're starting to lose customers yeah [TS]

  I I would agree with that well it's it's [TS]

  hit that point where their customers [TS]

  have to switch they basically you know [TS]

  they have to fish or cut bait at this [TS]

  point they can't just be waiting around [TS]

  in the water hoping that you know Apple [TS]

  will deliver them a giant fish on a [TS]

  plate ready to to run a CUDA system for [TS]

  their graphics needs and you know a [TS]

  beautiful you know the sad thing the [TS]

  really sad thing is Final Cut Pro 10 a [TS]

  lot of people made a lot of fuss about [TS]

  it when it first switched over and for [TS]

  good reason you know it was a fairly [TS]

  limited program but the people on the [TS]

  software side for Final Cut have [TS]

  actually been doing some really [TS]

  fantastic and smart work and like the [TS]

  newest version of final cut their latest [TS]

  update which was released I think a [TS]

  couple months ago is really like it's a [TS]

  dramatic a dramatic improvement on on [TS]

  that workflow um and so it hurts it [TS]

  hurts my film editor so a little bit [TS]

  that Apple wouldn't give its users the [TS]

  technology to really take advantage of [TS]

  this software that they're developed [TS]

  they're also developing in-house like [TS]

  you're you're letting down your final [TS]

  cut pro team by not giving people the [TS]

  kind of hardware they need to run it I [TS]

  guess there's some small chance that [TS]

  that in this supposed upcoming event in [TS]

  March that they might answer this I [TS]

  don't think they're good i don't think [TS]

  there's any chance that they're going to [TS]

  answer it by announcing a new mac pro [TS]

  but maybe they'll let maybe they'll have [TS]

  like a new imac that they'll say is [TS]

  whether they call it the imac pro or [TS]

  just say that this is a professional [TS]

  expect machine and give strong enough [TS]

  hints that yes this is our answer and [TS]

  maybe then take the mac pro's off the [TS]

  market or lower them in price or hide [TS]

  them on apple.com take away the aperture [TS]

  mention right yeah there's a chance yeah [TS]

  i mean honestly I could see that [TS]

  happening if Apple essentially just said [TS]

  hey we made in we made a way for you to [TS]

  have an external graphics card and have [TS]

  it work properly on the mac right i [TS]

  think that would actually that would [TS]

  solve a lot of graphics professionals [TS]

  problems yeah because the main issue [TS]

  right now and then there there are a [TS]

  couple of third-party third-party boxes [TS]

  that'll do this where you can plug in an [TS]

  Nvidia CUDA card and then try and you [TS]

  know run it off but there's always going [TS]

  to be latency right because it's not [TS]

  it's not built to the same specs and [TS]

  it's not built internally to Apple but [TS]

  the question is really is Apple you know [TS]

  just apple care about that does apple [TS]

  care about the small niche of users who [TS]

  are going to want a CUDA card when [TS]

  editing graphics yeah uh I don't know [TS]

  what to say we could talk about the [TS]

  other rumors about the yeah in a moment [TS]

  but less depressing yeah that's the ones [TS]

  that'll make us happy ah but in the [TS]

  meantime I'm going to take a break here [TS]

  and thank our next sponsor it's our good [TS]

  friends at Harry's Harry's makes [TS]

  terrific shaving products it was started [TS]

  by two guys Jeff and Andy were fed up [TS]

  with being overcharged for razors [TS]

  literally the one day at one of them was [TS]

  in the drug store buying replacement [TS]

  razor blades and had to wait for someone [TS]

  to come over and unlock the case because [TS]

  they're like frequently shoplifted items [TS]

  and then bought them and then realized [TS]

  that it's like it's a lot of money per [TS]

  blade for a product that's no fun to buy [TS]

  so they came up with this idea let's [TS]

  make our own blades will sell them [TS]

  direct and will undercut the big-name [TS]

  brands on prices they literally bought [TS]

  their own factory a hundred-year-old [TS]

  blade making factory in Germany they [TS]

  make these blades they sell them [TS]

  directly online and they shipping to you [TS]

  for half the price to the leading brand [TS]

  I I did one of my favorite things [TS]

  they've been sponsoring the show for [TS]

  years when I first started sponsoring [TS]

  they sent me a kit with a razor and we [TS]

  had like a chrome handle I had it for [TS]

  years and then a couple months ago they [TS]

  came out with like a new slightly [TS]

  updated version then they sent me [TS]

  another one and has like a more of a [TS]

  rubbery handle which I actually kind of [TS]

  like because to me it's not slippery but [TS]

  I looked at my chrome one that was like [TS]

  three or four years old and it still [TS]

  looked brand new it's absolutely crazy [TS]

  how well like you couldn't tell which [TS]

  one was the new one which one was the [TS]

  old one their product design is really [TS]

  really great their packaging design is [TS]

  really really great I said this before [TS]

  I'll say it again I always feel bad when [TS]

  I like finish a pack of blades from [TS]

  Harry's because it doesn't look like to [TS]

  type a box you throw away it looks like [TS]

  the type of box you keep but that's you [TS]

  know that's that way lights at an [TS]

  appearance on the hoarders show sorry [TS]

  alright I do throw them away but it [TS]

  always there's always a pang of guilt [TS]

  that I'm throwing away such a nice nice [TS]

  box all this for two dollars a blade [TS]

  more or less compared to the four [TS]

  dollars or more you will pay at the [TS]

  drugstore for a big name brand they are [TS]

  so confident in the quality of their [TS]

  blades that they want you to try their [TS]

  most popular trial set for free it comes [TS]

  with a razor handle of your choice five [TS]

  blade cartridge and shaving gel it's [TS]

  free when you sign up you just pay a [TS]

  small fee for shipping that's it redeem [TS]

  your free trial offer go to Harry's calm [TS]

  / talk show right now Harry's har ry s [TS]

  calm / talk show alright does this I dis [TS]

  rampant rumor that there's going to be [TS]

  three new iPad pros 9.7 that I guess [TS]

  it's just a faster version of the 9.7 we [TS]

  have now 12.9 it's like a faster better [TS]

  version of the one we have right now and [TS]

  a 10.5 inch diagonal screen that goes [TS]

  Ed's dad's does this make any sense yeah [TS]

  I wanted to I [TS]

  I don't know I I can see how they've [TS]

  been staggering iPad updates over the [TS]

  last 18 months where you know they they [TS]

  started with a 12.9 in the pro and put [TS]

  all of their latest and greatest new [TS]

  features into that and then the next [TS]

  spring may have the 9.7 inch ipad pro [TS]

  and they had almost all of the features [TS]

  from the 12.9 and some new stuff like [TS]

  true tone and threw it into that and i [TS]

  get i guess i could see them throwing a [TS]

  third option into the mix and saying [TS]

  let's let's see if this sticks let's see [TS]

  if this is better but I'd I just don't [TS]

  understand why they wouldn't update the [TS]

  line at once right like having I guess [TS]

  they're gonna ship a new edge to edge [TS]

  design that takes out the chin and [TS]

  forehead or greatly reduces them why [TS]

  wouldn't you do it in two sizes mm-hmm [TS]

  exactly like I understand why they [TS]

  launched the night that 12 9 and then [TS]

  launched the 97 because they were still [TS]

  working on trying to put the technology [TS]

  of the 12 9 in the screen into the 97 I [TS]

  get that part but if you're going to [TS]

  launch a 10-5 like the smaller one is [TS]

  the harder one so presumably why [TS]

  wouldn't you launch the 10 5 and then [TS]

  also launched that that version in the [TS]

  12 9 and then keep the 97 as that's your [TS]

  that's your new ipad air version [TS]

  basically that's the old ipad pro 9.7 is [TS]

  now just a regular old ipad air and [TS]

  these two the 10.5 and then whatever the [TS]

  12.9 becomes these are your you know [TS]

  really awesome iPads right to just throw [TS]

  in like one in the middle it's just it [TS]

  it feels kind of like taking a dart [TS]

  board out and like being like maybe [TS]

  they'll like this is the only way it [TS]

  makes any sense to me is if this the new [TS]

  one with the edge deads design is also a [TS]

  lot more expensive like yes it's I don't [TS]

  know fifteen hundred dollars or [TS]

  something you know so that you say oh I [TS]

  get it if I just want to pay what I'm [TS]

  used to paying for an iPad pro I'll get [TS]

  the new 9.7 which will be you know like [TS]

  a year better specs but at the same [TS]

  prices as last year maybe with more [TS]

  storage or something you know but the [TS]

  typical year [TS]

  over your Apple upgrade of a product but [TS]

  if I'm if I want to spend a lot more [TS]

  money i can get this one that's amazing [TS]

  because then it's an easy decision but [TS]

  if the price range if the prices are [TS]

  like comparable it doesn't make any [TS]

  sense to me that those products would [TS]

  exist alongside each other I can see I'm [TS]

  switching to a new design but then they [TS]

  would take the old design and keep it [TS]

  unchanged and just lower the price [TS]

  that's what Apple does yeah it would be [TS]

  last year's model the I mean I could see [TS]

  them getting rid of the 12 92 and just [TS]

  being like here's our you know like what [TS]

  they did with the 17-inch macbook pro [TS]

  when they switch to the new design of [TS]

  macbook pro where they're like okay this [TS]

  is a good this was a good thing like [TS]

  this was a nice idea but we want to you [TS]

  know go with this this design um but [TS]

  that doesn't seem to be happening [TS]

  according to the rumors the only other [TS]

  thing that I can think of is yes there [TS]

  their goal is to eventually position the [TS]

  9.7 as the entry level and then the 10.5 [TS]

  is the first pro machine and eventually [TS]

  they're going to make a version of the [TS]

  12.9 that looks like the 10.5 pause for [TS]

  dog barking um sorry one second that's [TS]

  all right I just don't think he likes [TS]

  this iPad rumor enough no she she's like [TS]

  iPads I yea sorry that's okay she has it [TS]

  she is a very masculine barks oh I [TS]

  understand the confusion I yet but my [TS]

  thought is all right so the only way I [TS]

  can see this making sense is if they've [TS]

  tried to make the 12 9 in this new [TS]

  configuration and either the battery [TS]

  life is not what they want or the [TS]

  heaviness is not what they want because [TS]

  if you look at the 12 9 right now the 12 [TS]

  9 is still a pretty big compromise like [TS]

  I switched to the 97 almost instantly [TS]

  after it became available and i thought [TS]

  i would hate it because i'd gotten so [TS]

  used to the wide screen of the 12 9 but [TS]

  it was just so much lighter and more [TS]

  portable even with an arctic like with [TS]

  with the logitech create case that it [TS]

  just felt like the no-brainer option [TS]

  especially if i still wanted a Mac [TS]

  chop around which I need for for some [TS]

  for some tasks whereas the 12 9 you know [TS]

  is it's it's on the edge of three pounds [TS]

  yeah I know all of its it's pretty [TS]

  terrible it's not it's not the best [TS]

  portable machine for people right I so i [TS]

  could see Apple being like well we don't [TS]

  want to sell it unless it's good but I [TS]

  will get all chili with apple sales long [TS]

  like I don't know there's something [TS]

  about this 33 iPad product thing that [TS]

  just doesn't make any sense to me and I [TS]

  can't help but feel that that there's [TS]

  there's a large chunk of it to be to [TS]

  come that all and then we'll say okay [TS]

  now I see it makes sense yeah I'm trying [TS]

  to connect the dots here because I'm [TS]

  sure it exists I'm sure as you said that [TS]

  if if this is a real rumor I'm sure that [TS]

  there's a way to connect it all all of [TS]

  his disagreeing with me did you see in [TS]

  terms of like the way that people do are [TS]

  doing work on iPads I there was a great [TS]

  thread on Twitter this week we're a [TS]

  friend of the show and I'm known to me [TS]

  more as like an illustrator Louie Mancha [TS]

  is working on a typeface design and sent [TS]

  it to Jonathan Hoefler of Hoefler [TS]

  accompanied fame on Twitter and just [TS]

  said hey do you have any thoughts and [TS]

  Jonathan Hoefler took it and like mocked [TS]

  up the it's I get was a PDF of the whole [TS]

  alphabet that he had drawn and mark this [TS]

  up with all of these little notes about [TS]

  places where maybe the curves could be [TS]

  different and the radii could be [TS]

  different and letters you know like here [TS]

  take this you did a great thing here [TS]

  with the lowercase D but you should do [TS]

  the same thing with the lowercase B and [TS]

  and i'll put links in the show notes [TS]

  I've got him got him here in the notes [TS]

  already but it I looked at as a type [TS]

  nerd it was super fascinating to see [TS]

  this feedback and it all makes sense to [TS]

  me and I was like wow that I do I can [TS]

  see how that would be better but then I [TS]

  instantly thought like I want to know [TS]

  how he [TS]

  how he did this marking up and so I [TS]

  asked and it was uh it was with an apple [TS]

  pencil it in an app called notability [TS]

  which I have heard it for the ipad but [TS]

  it's a PDF you know you can import PDFs [TS]

  and then you can draw right on top of [TS]

  them and it seems like it's really it's [TS]

  been around for a while but it seems [TS]

  like it's really embraced the pencil and [TS]

  it hoefler said to me that with the 12 [TS]

  years was tweet with with the 12 point [TS]

  nine inch ipad and the Apple pencil and [TS]

  notability they moved all of their [TS]

  proofing workflow from paper to screens [TS]

  in the last year and they're saving 36 [TS]

  thousand pages of printed paper a year [TS]

  uh and I found that fascinating like and [TS]

  I can totally see and to me what it's [TS]

  it's just been an idea it I mean [TS]

  everybody talks about it but this whole [TS]

  idea of iPads for work and what's the [TS]

  future of work computing and that to me [TS]

  it comes down to it largely comes down [TS]

  to form factors and that iPads and iOS [TS]

  have it's not so much that they're [TS]

  replacing traditional notebooks and Max [TS]

  but that they're they're good for work [TS]

  in areas that max never were like I [TS]

  don't think it ever even occurred to [TS]

  Jonathan F'lar to do to to do their [TS]

  their proofing on a Mac yeah you could [TS]

  you could take if you had a cintiq [TS]

  tablet or even own into us from Wacom [TS]

  you could absolutely hook it up to your [TS]

  Mac and right on the the typeface are [TS]

  right on the PDF but it's just such a it [TS]

  was a clunkier experience and the cintiq [TS]

  was definitely not a you know is not a [TS]

  portable machine you're still kind of [TS]

  stunt at your desktop and I think he [TS]

  would have found it even founded [TS]

  unpleasant compared to his existing [TS]

  workflow just printing 36,000 sheets of [TS]

  paper a year marking them up with an [TS]

  actual you know red pen well the fun [TS]

  thing about critique right is that it [TS]

  will actually get a chance to step away [TS]

  from your desk its remember back when we [TS]

  were putting together ebooks for Mac [TS]

  world one of my favorite things was to [TS]

  get our proof [TS]

  and then to make the final edits to go [TS]

  likes it up on our on the terrace that [TS]

  are at our old space and just you know [TS]

  grab a can of coke and my proofs and go [TS]

  through them with an old-school red pen [TS]

  and yeah I could have like I could have [TS]

  done those on an iPad probably an ipad [TS]

  air originally but at the time [TS]

  air originally but at the time [TS]

  we were when we were doing that but it [TS]

  just wasn't as tactile sense it like [TS]

  satisfying you couldn't really right [TS]

  with the styluses that were available at [TS]

  that point and the ipad air screen just [TS]

  wasn't good enough whereas you take the [TS]

  the ipad pro you take the the retina [TS]

  display combined with the true tone [TS]

  display so it's actually easier to to [TS]

  work in all spaces and then the pencil [TS]

  which you know in the right app feels [TS]

  like writing with pen you know it may [TS]

  not have the the tactile sensation on [TS]

  the glass but you're still getting the [TS]

  right approximation of what you want to [TS]

  draw and how you want to draw it and [TS]

  that's really really important for doing [TS]

  things like that but it's it is [TS]

  fascinating to me you know i don't know [TS]

  if you saw it I was doing this iPad pros [TS]

  experiment where I essentially put a [TS]

  call out on Twitter and via I'm or just [TS]

  being like hey I really want to know [TS]

  what what everybody's using their iPad [TS]

  pro for when it comes to work like just [TS]

  send me an email give me the gist of [TS]

  like what you're doing um and you know [TS]

  if it's cool i'll shoot you an email and [TS]

  we'll do some interviews and the amount [TS]

  of responses that i got in 24 hours [TS]

  really kind of blew me away and it [TS]

  wasn't just like here the three [TS]

  industries where the ipad pro is being [TS]

  used it was across the board like all [TS]

  kinds of crazy things like we I had a [TS]

  there's a large number of people in IT [TS]

  who use the iPad for you know running [TS]

  around on the go because it's easier to [TS]

  carry with them than like a little [TS]

  Chromebook um the one of the cooler ones [TS]

  that I found out about is there's [TS]

  someone who's getting their PhD at [TS]

  Harvard in ancient writing who uses the [TS]

  ipad to help recreate and scan and [TS]

  analyze this you know ancient uh you [TS]

  know pre pre Roman handwriting on [TS]

  there's Kyle Lambert of course who drew [TS]

  the poster for stranger things and [TS]

  almost entirely on his iPad the one that [TS]

  you know that Netflix used like and [TS]

  that's like that that's the traditional [TS]

  thing you think of is like hofler [TS]

  Hoefler you know doing annotation with a [TS]

  pencil [TS]

  or drawing with a pencil but there are [TS]

  so many other industries and weird use [TS]

  cases that I just don't think people [TS]

  really realize are being filled by the [TS]

  iPad in like you said in in environments [TS]

  where it just either didn't make sense [TS]

  to have a mac or a computer or something [TS]

  where maybe a mac or a computer was [TS]

  filling this gap but not as well as it [TS]

  could have been I i also think and [TS]

  there's obviously some legacy aspects to [TS]

  pdfs and eight and a half by 11 paper or [TS]

  for our friends on the other side of the [TS]

  pond a for dimension paper and so [TS]

  there's some legacy aspects to that [TS]

  where if you're if you're in an industry [TS]

  like the law or something like that [TS]

  where where things get published in [TS]

  there if you don't deal with it on paper [TS]

  you are dealing it with a PDF that [TS]

  assumes that it's printed on eight a [TS]

  half by 11 paper where the 9.7 inch ipad [TS]

  screen is a little too small it's [TS]

  readable and you know but it's it's just [TS]

  shrunk down enough that it's it's [TS]

  there's a reason why that's not the size [TS]

  of the paper we use for sure whereas on [TS]

  the 12.9 it is but then there's other [TS]

  areas like it's just nicer artistically [TS]

  to have a bigger canvas you know like I [TS]

  think with Hoefler you know like I don't [TS]

  think there was any reason that they had [TS]

  to stick you know that I think he went [TS]

  with the 12.9 not because it was a [TS]

  legacy process if they moved their whole [TS]

  workflow from from paper to screens they [TS]

  could abandon the size I just think that [TS]

  artistic it's just better to look at him [TS]

  bigger and to be able to zoom up and to [TS]

  have a bigger canvas oh yeah yeah no [TS]

  it's it's one of those things where if I [TS]

  was doing illustration on a regular [TS]

  basis I think the 12.9 would be my daily [TS]

  carry without question because it really [TS]

  is there's something really wonderful [TS]

  being able to work at that larger screen [TS]

  size especially when you're sketching I [TS]

  don't know if you've ever taken like a [TS]

  life drawing class or anything where [TS]

  you're being asked to make like big [TS]

  giant strokes with your pencil and [TS]

  taking your entire arm into the process [TS]

  not just like sketching with your wrist [TS]

  that kind of those kind of big movements [TS]

  but traditionally in an illustration [TS]

  class you really can only get by working [TS]

  on you know big canvas paper because if [TS]

  you work on an eight and a half by [TS]

  eleven you're just gonna strike you know [TS]

  strike the thing off of the screen but [TS]

  the twelve point nine inch iPad is one [TS]

  of the first where I actually felt like [TS]

  you could do life drawing sketches on it [TS]

  and not feel like you were drawing you [TS]

  know essentially on a post-it note yep I [TS]

  I feel like we as there's a part of us [TS]

  anybody whether you like apple stuff for [TS]

  like you know or you don't but where you [TS]

  feel like it's there seems like there's [TS]

  a rational part of your brain that sees [TS]

  owning an iPad and a macbook or just a [TS]

  tablet and a notebook if you have other [TS]

  operating systems as wasteful that [TS]

  you've got two things that are basically [TS]

  the same size 10 to 15 inches and the [TS]

  same thing a computer with an LCD screen [TS]

  and some way to set up a keyboard and [TS]

  maybe touch etc you just feel like well [TS]

  there should only be one and so that [TS]

  there's a logical argument to the [TS]

  surface book movement right but I can't [TS]

  I've been thinking about this a lot [TS]

  lately I just you know I think it really [TS]

  just depends on the type of work that [TS]

  you do and I me at that there are [TS]

  certain tasks and it's certainly the [TS]

  ones that computers got goop personal [TS]

  computers got good at first in the last [TS]

  few decades that basically involves you [TS]

  sitting down at a table or a desk with [TS]

  your palms flat on a keyboard that's [TS]

  flat with some sort of pointing device a [TS]

  mouse or a trackpad right next to it [TS]

  that you use to deal with the screen [TS]

  that is more or less horizontal in front [TS]

  of you there's a whole bunch of tasks [TS]

  where that form factor is terrific and [TS]

  if that's type of work you do like let's [TS]

  just say you get your have a job where [TS]

  you have just lots of emails that you [TS]

  have to answer every day so you're [TS]

  typing a lot not just reading it's a [TS]

  terrific form factor [TS]

  and you can see why I like with the new [TS]

  macbooks and MacBook Pros where the [TS]

  displays have gotten ever thinner than [TS]

  before so thin that they can't even [TS]

  light up the Apple anymore it's the [TS]

  hinge is so great it is so much easier [TS]

  to put a mac setup a macbook at a desk [TS]

  in front of you like in a coffee shop [TS]

  than to set up an ipad with a keyboard [TS]

  sure and again it's you know what are we [TS]

  talking about 10 seconds is it you know [TS]

  five ten seconds to just do the little [TS]

  foldy thing with your keyboard and get [TS]

  it in but it's not long but it adds up [TS]

  right it's like guys the little things [TS]

  it's just not optimized for it if that's [TS]

  your main point of work and then when [TS]

  you close it it's even more work right [TS]

  and because you have to unfold all of [TS]

  that right and I'm not denying that for [TS]

  some people that there's tons of people [TS]

  who just love writing on their iPads and [TS]

  that's a trade-off they're willing to [TS]

  accept but you don't see how anybody [TS]

  could deny that an iPad set up in laptop [TS]

  configuration no matter which brand [TS]

  keyboard you're using is like it's [TS]

  backwards its top-heavy the screen is [TS]

  the heavy part with the battery and the [TS]

  keyboard is the light part whereas a [TS]

  macbook is oriented the right way where [TS]

  there's a heavy bass and a super light [TS]

  screen mm-hmm and I just think more and [TS]

  more but it's just taking a long time to [TS]

  find them we're finding these other [TS]

  contexts whether it's the actual task [TS]

  you want to do like illustration like if [TS]

  you actually want the dude you know [TS]

  you're drawing something on a screen to [TS]

  mark it up or if it's just about where [TS]

  you are that you're not at a desk you [TS]

  know like you said like these two [TS]

  segments who are walking around and [TS]

  maybe want to be doing stuff on screen [TS]

  while they're standing where an iPad is [TS]

  better and as nothing to do with iOS I [TS]

  guess I think we've also collected we [TS]

  spent too much time worrying about the [TS]

  differences between iOS and mac OS not [TS]

  that they don't matter but that a large [TS]

  part of it is just the human form factor [TS]

  of where you are you standing are you [TS]

  sitting are you actually typing that [TS]

  that matter more absolutely well I think [TS]

  about just going back to illustration I [TS]

  how many different sketchbooks I had in [TS]

  college right and granted a sketchbook [TS]

  is a little bit cheaper than a full-size [TS]

  computer but still you know I was [TS]

  spending quite a lot of money on six [TS]

  seven eight different sizes of paper [TS]

  because you know in some cases a [TS]

  notebook is going to make sense in other [TS]

  cases apost it's going to make sense in [TS]

  other cases a you know 36 inch canvas is [TS]

  going to make sense it's all about [TS]

  finding the right tool and the right the [TS]

  right product that works for you and in [TS]

  the case of the iPad and everything that [TS]

  goes around it um what's really [TS]

  important is how those things all fit [TS]

  together right if I'm going to use my [TS]

  iPad actually like one one of the [TS]

  reasons i got my very first ipad back in [TS]

  2010 was yes I wanted to sketch with it [TS]

  and I was really excited about that but [TS]

  at the time I was doing I was doing a [TS]

  job in a in a t-shirt online t-shirt [TS]

  manufacturing company and I was indexing [TS]

  what t-shirts we had in stock and before [TS]

  the iPad that meant manually going down [TS]

  all of the Isles of the t-shirts with a [TS]

  tiny little out of date windows laptop [TS]

  on it on a cart we could just be like [TS]

  pulling it over this factory floor as we [TS]

  went like box by box to count like how [TS]

  many sizes of smalls how many sizes of [TS]

  mediums how many sizes of large and once [TS]

  we got the ipad we could very easily [TS]

  enter that into our online inventory [TS]

  just by carrying the ipad around and [TS]

  selecting you know okay this is this has [TS]

  three smalls great and we no longer had [TS]

  to use the little cart or you know the [TS]

  heavy laptop or worry about knocking it [TS]

  over to the ground which happened i [TS]

  think on multiple occasions right so [TS]

  like it is are the things in broad [TS]

  strokes the notebook computer you know [TS]

  the traditional one like that doesn't [TS]

  have a detachable screen that turns into [TS]

  a tablet halfway you know does tries to [TS]

  do both is duplicating the form factor [TS]

  of the typewriter and of the adding [TS]

  machine and of other things that people [TS]

  have done at desks for a long long time [TS]

  way before their computers the iPad in [TS]

  some ways it's like in your story there [TS]

  is duplicating a clipboard we again is a [TS]

  long-standing form factor for getting [TS]

  work done you don't think of a kind of [TS]

  work right but it's largely based on the [TS]

  context of where you are and it's not so [TS]

  much just purely an argument or even [TS]

  less really purely an argument about [TS]

  operating systems yeah the operating [TS]

  system could be you know going back to [TS]

  Steve Jobs is original comment about the [TS]

  ipad like it's a blank slate all the [TS]

  operating system really needs to do is [TS]

  get out of the way so that you can do [TS]

  your work whether or not that I you know [TS]

  that operating system lets you run one [TS]

  app at a time or 20 apps at a time what [TS]

  the real question should be is this [TS]

  easier to do my work on then the thing I [TS]

  had before and if the answer is yes then [TS]

  then you get it then it becomes part of [TS]

  your workflow I mean obviously assuming [TS]

  you have the money and all of that but [TS]

  like that's that's how it fits in you [TS]

  know I carry a 9.7 inch iPad pro and a [TS]

  macbook pro not because oh I want to you [TS]

  know duplicate the writing functionality [TS]

  on both and oh that's going to be so [TS]

  clunky blah blah blah I carry around the [TS]

  ipad pro because there are times when i [TS]

  want to sketch something out or there [TS]

  are times that i want to write free hand [TS]

  and the ipad pro has essentially [TS]

  replaced my old school like big [TS]

  moleskine sketchbook that I used to [TS]

  carry around with my macbook pro um I [TS]

  guess I could do that as a convertible [TS]

  tablet if I really wanted to but that [TS]

  kill then we get into battery life comp [TS]

  talks you know that's the that's [TS]

  honestly my big thing about multiple you [TS]

  know convertible devices if I want to [TS]

  sketch I'm probably going to want to [TS]

  sketch for like you know six seven hours [TS]

  or have that you know have that ability [TS]

  to just kind of pull this iPad out [TS]

  whenever and just sketch on it whereas [TS]

  my laptop is the big you know that's [TS]

  that's the thing that you carry around [TS]

  and do your powerhouse work on when [TS]

  you're not at your desk and if you have [TS]

  a convertible where it's like oh well [TS]

  you turn it into tablet mode and then [TS]

  you kill most of your battery sketching [TS]

  on the train for instance and then you [TS]

  actually get to a point where you want [TS]

  to use it to do nor [TS]

  work then you have five percent battery [TS]

  and you have to plug in at which point [TS]

  it's a desk computer again did you see [TS]

  the there's a new Windows 10 don't [TS]

  forget what they call these things [TS]

  though the dual systems where they call [TS]

  him okay what convertible at Myrtle's [TS]

  yeah yeah so a new one from porsche [TS]

  design which was it's not out yet but it [TS]

  was announced at the mobile web conde [TS]

  you CWC which and it looks nice it does [TS]

  I'd like to see one but even though it [TS]

  looks nice and i think the hinge looks [TS]

  much nicer than microsoft's surface [TS]

  hinge which doesn't you know like that [TS]

  it doesn't belittle it looks like it [TS]

  belongs in a in an alien movie or [TS]

  something yeah and and it means that the [TS]

  two pieces don't sit flat there's like a [TS]

  gap between them they only um I don't [TS]

  know that would bother me a little bit [TS]

  but with the push design one you can see [TS]

  though that both halves of the when it's [TS]

  in laptop mode both halves are about the [TS]

  same thickness the base is about as [TS]

  thick as the display so it's a really [TS]

  thick tablet uh as compared to an iPad [TS]

  like to me that design and it you know [TS]

  it it's never going to be the best [TS]

  laptop design and never going to be the [TS]

  best tablet design but maybe if they're [TS]

  right and I'm wrong maybe you know [TS]

  optimizing for the middle is a good idea [TS]

  but I can't help but think though that I [TS]

  would always much rather have ideal [TS]

  laptop design or an ideal tablet design [TS]

  that can be put into a laptop that's [TS]

  maybe not as nice one in laptop mode as [TS]

  this you know the dual design but at [TS]

  least when I'm using it in one way it's [TS]

  as good as it can be yeah i would rather [TS]

  carry two devices and have each device [TS]

  be the best it possibly can be at that [TS]

  specific task then try and carry [TS]

  something that does all of those things [TS]

  like i don't need a Swiss Army knife for [TS]

  my electronics I need smart you know [TS]

  dedicated electronics right and there's [TS]

  just some weird context switching that I [TS]

  don't think I would ever get used to [TS]

  their where you're using a lower powered [TS]

  processor when you're in tablet mode and [TS]

  like one of the big trade-offs with [TS]

  tablet mode is this porsche design thing [TS]

  is only advertised is getting three [TS]

  hours of battery life when separated oh [TS]

  yeah well it's the same problem with the [TS]

  surface book as well where it just [TS]

  doesn't have the tablet does not have [TS]

  great battery life at all right it's [TS]

  there's just so many trade-offs involved [TS]

  it's so a middling product both ways and [TS]

  yeah I do see them I mean and and part [TS]

  of this uh just a friend made the I mean [TS]

  you know it's one anecdote but I you [TS]

  know it meshes sort of would I see butts [TS]

  a friend was in a coffee shop up [TS]

  recently and counted like you know a lot [TS]

  of people doing work or seemingly doing [TS]

  work and it was like nine macbooks of [TS]

  various ages like 1 regular windows [TS]

  notebook and to like surface books and [TS]

  no iPads nobody using an iPad at you [TS]

  know at all and I could so I can see why [TS]

  some people buy them and I think that [TS]

  like you know I know who knows what [TS]

  these people are doing but if it's like [TS]

  university students or something like [TS]

  that's probably a lot of writing it's [TS]

  like I said I think if you're doing a [TS]

  lot of writing it makes sense to be [TS]

  doing it on a macbook and that you know [TS]

  max are more popular for that sort of [TS]

  thing mm-hmm but I don't know I can see [TS]

  why Apple isn't going that way yeah and [TS]

  I I don't think Apple would go that way [TS]

  unless they found the perfect way to [TS]

  blend it right you know we didn't get we [TS]

  didn't get the iphone before it was [TS]

  ready uh just because they wanted to [TS]

  cram well unless you count the motorola [TS]

  rokr if you don't really we didn't get a [TS]

  product that was like let's turn the [TS]

  ipod and I and the mobile phone and the [TS]

  breakthrough internet communications [TS]

  device into one thing and have it be [TS]

  half-assed and not great like if they're [TS]

  going to do it they're gonna do it well [TS]

  otherwise they're just not going to do [TS]

  it it's going to sit in some development [TS]

  lab somewhere and never exist right but [TS]

  it just doesn't make sense to me for [TS]

  either device in [TS]

  not that it doesn't make sense i see why [TS]

  they came to that middling just you know [TS]

  well we've got a little bit of battery [TS]

  in this top part that you can take off [TS]

  but most of the battery is in the base [TS]

  and stuff like that I it makes more [TS]

  sense to me to do it the ipad way where [TS]

  the ipad is the computer and the [TS]

  keyboard is just a dumb keyboard mm-hmm [TS]

  the keyboard is easy and low power and [TS]

  just works when it needs to work and [TS]

  doesn't work when it doesn't and i feel [TS]

  like there's some kind of win that apple [TS]

  and or a third party but probably apple [TS]

  because i think it would require [TS]

  something even better better smart [TS]

  connector on the ipad but i feel like [TS]

  there's there's got to be some way to [TS]

  make the hinge better you know and just [TS]

  make this make the take it from here it [TS]

  is closed coming out of my backpack to [TS]

  set up in front of me on this table is a [TS]

  laptop it's got to be a way to make that [TS]

  better i think yeah the the logitech [TS]

  create is pretty good except for the [TS]

  part where it's only one position and if [TS]

  it was like if the logitech create they [TS]

  could find a way to build a smart [TS]

  connector that hinged right and didn't [TS]

  immediately disconnect when you moved a [TS]

  lot moved it like a little bit backwards [TS]

  or a little bit for words like they [TS]

  found a way to make a logitech create [TS]

  that had a hinged backing but still [TS]

  connected via the smart connector that [TS]

  would be the that would be the ultimate [TS]

  convertible if you really wanted a [TS]

  convertible tablet like you didn't need [TS]

  a laptop to do hardcore writing or or [TS]

  multitasking on and you just want to do [TS]

  switch to ipad like that's what you'd [TS]

  want cuz that to me is a perfect example [TS]

  of one of the ways that I it's why I've [TS]

  for me for me obviously I mean I'm you [TS]

  know what I'm other than the podcast my [TS]

  work is writing and so for me I what I [TS]

  do is work and you know ignoring email [TS]

  but if I decide not not to ignore my [TS]

  writing there to the laptop form factor [TS]

  is so much more conducive to my you know [TS]

  it's so much nicer for me for my work [TS]

  I'm not denying that it's the other way [TS]

  around for other people but it is but [TS]

  one of those things that's so nice [TS]

  especially if I'm away not at my regular [TS]

  desk where everything is already set up [TS]

  just so is that I can adjust the screen [TS]

  infinitely [TS]

  right and so if there's a weird light [TS]

  that's giving me a glare or whatever or [TS]

  I'm sitting with a different posture or [TS]

  it's a weird height table or chair you [TS]

  could just sit there and twist it you [TS]

  know and get it perfect and with the [TS]

  exact iPads solutions you can't no not [TS]

  unless you want to keep it flat on the [TS]

  table and work on the virtual keyboard [TS]

  which sounds terrible well and again [TS]

  though there's no configuration error [TS]

  flatten the tables flat in the table [TS]

  yeah well I mean you do flat on a table [TS]

  and then you have an adjustable stand [TS]

  like I'm using an adjustable stand right [TS]

  now from elevation lab data like a [TS]

  drafting stand that just multiple levels [TS]

  right but that's still not a great [TS]

  configuration because then you have to [TS]

  fiddle and it's it's not as easy as the [TS]

  laptop just like BAM open done right [TS]

  ready to ready right so anyway that's my [TS]

  rant on form factors all right let me [TS]

  take a break here and take our third [TS]

  sponsored our good friends what a great [TS]

  company I love these guys Backblaze [TS]

  Backblaze offers unlimited native backup [TS]

  for the mac and for pc no credit card [TS]

  required to get started you get a no [TS]

  risk free 15-day trial at Backblaze calm [TS]

  / daring fireball you just go there [TS]

  download the software put it on your Mac [TS]

  don't mean you have to put a credit card [TS]

  in and just let it start running and [TS]

  what it'll do is it'll back up [TS]

  everything on your computer to their [TS]

  cloud-based storage everything there's [TS]

  no limit they don't charge like by the [TS]

  terabyte well you get one terabyte for [TS]

  this and more no everything on your Mac [TS]

  five dollars per computer per month [TS]

  that's it and you get it unlimited unthe [TS]

  Ronald offsite backup you have 15 days [TS]

  to try it out see for yourself and when [TS]

  it's over you're going to say well this [TS]

  is crazy this is a great deal of course [TS]

  I'm going to pay for it because now [TS]

  everything i have is backed up and I [TS]

  you'll have the peace of mind of knowing [TS]

  that you have a backup that is not at [TS]

  your desk where any sort of catastrophe [TS]

  that happens in your house could wreck [TS]

  your data right of water damage [TS]

  roof leak something like that ruins your [TS]

  computer ruins your backup drive now [TS]

  your backup isn't isn't worthwhile what [TS]

  if somebody comes in and steals your [TS]

  stuff that's terrible hope it doesn't [TS]

  happen to you but if you have an [TS]

  off-site backup you've got that extra [TS]

  protection there's no gimmicks no [TS]

  additional charges it's just five bucks [TS]

  per computer per month for unlimited on [TS]

  throttled off-site backup I have used it [TS]

  personally for years I would recommend [TS]

  it I would recommend it regardless if [TS]

  they were a sponsor but they are a [TS]

  sponsor here's where you go Backblaze [TS]

  calm / daring fireball and you get a 15 [TS]

  for a 15 day free trial only have the [TS]

  thing I had in my notes for the show [TS]

  well I could maybe talk about uber later [TS]

  little but there was a story this week [TS]

  in a Wall Street Journal that came out [TS]

  that got a lot of publicity where they [TS]

  wasn't a hundred percent clearly written [TS]

  but it the way it was written could best [TS]

  be interpreted that the iphone this [TS]

  year's iPhone the fancied rumored new [TS]

  iphone with the ola curved OLED screen [TS]

  was going to switch from the lightning [TS]

  adapter to a USBC port oh not another [TS]

  cable switch oh no they said Apple this [TS]

  is from the story by uh Takashi [TS]

  mochizuki for The Wall Street Journal [TS]

  this is there's their sources familiar [TS]

  with their plans they said Apple would [TS]

  introduce other updates including a USBC [TS]

  port for the power cord and other [TS]

  peripheral devices instead of the [TS]

  company's original lightning connector [TS]

  these models would also do away with the [TS]

  physical home button they said these [TS]

  updates would give the iPhone features [TS]

  already available on other smartphones [TS]

  um I would just say with that last [TS]

  sentence that no other smartphone has a [TS]

  lightning connector so if they kept the [TS]

  Lightning connector they'd have a [TS]

  feature that's not available on this [TS]

  seems weird that seemed weird to me and [TS]

  my guess and again I nobody told me too [TS]

  damn tight on any little birdies but my [TS]

  guess is if there's some kind of supply [TS]

  chain thing [TS]

  that this reporter got it's that they're [TS]

  going to switch to it I think the ipad [TS]

  pro works like this already weird it [TS]

  it's a USBC power brick and you plug USB [TS]

  see into the power brick and then it [TS]

  goes to lightning on the other end for [TS]

  plugging into the device yep and you get [TS]

  what 29 watts and yes supercharged right [TS]

  now I don't know if the iphone is going [TS]

  to ship with the 29 watt charger [TS]

  probably not probably not but it could [TS]

  ship with a higher wattage charger that [TS]

  charges more quickly and does USB 3 data [TS]

  speeds if you need that although I kind [TS]

  of feel like data speeds over anything [TS]

  other than the network are sort of oh [TS]

  but you know there's some professional [TS]

  context like for video or filmers you [TS]

  know and photography and stuff like that [TS]

  where you might want to you know that [TS]

  that extra speed could be useful in an [TS]

  iphone I don't know but yeah but the [TS]

  charging speed is the big one if you can [TS]

  get a if you can charge faster that's [TS]

  better charging faster is better the [TS]

  other reason why it would be good for [TS]

  you know for photographers especially [TS]

  now that Apple has allowed you to use [TS]

  the the USB connector with the iphone to [TS]

  with photos you can offload your raw [TS]

  images direct to your you know 128 gig [TS]

  iphone it rather than having to carry [TS]

  around an ipad pro if you want to do [TS]

  some just quick you know quick proofing [TS]

  or if you want to post something to [TS]

  social media very quickly well you're in [TS]

  the midst of something like a live apple [TS]

  event or something like that yeah [TS]

  exactly um yeah but at I it just did not [TS]

  ring true to me because i do not think [TS]

  Apple as I just don't think they're ever [TS]

  going to ship iOS devices with USB [TS]

  seaports I know they could I know [TS]

  there's some people who are sort of [TS]

  hoping that they do because it would it [TS]

  would simplify the universe in some ways [TS]

  like where everybody's phone everybody's [TS]

  phone bought within the last ex months [TS]

  or years can now use the same chargers [TS]

  but I don't think it makes sense from [TS]

  Apple's [TS]

  perspective and yeah are plenty of like [TS]

  the sort of people who are wishing for [TS]

  that are enlarged III think largely sort [TS]

  of the nerdy type people who have you [TS]

  know android and iOS devices around the [TS]

  house and I think there's untold tens of [TS]

  millions of people who just already have [TS]

  an iphone and other people who they live [TS]

  in the house have iphones and when they [TS]

  buy a new iphone it would be nice if [TS]

  they could just keep using the same [TS]

  lightning ports that are already around [TS]

  out yeah i don't want to have to switch [TS]

  my port right and from those people's [TS]

  perspectives that switch from 30-pin to [TS]

  lightning just happened yes exactly [TS]

  despite it being what four years ago it [TS]

  was months it was just a few weeks ago [TS]

  sorry hahaha it's still so fresh I still [TS]

  have 30 pin connectors in my home right [TS]

  and I don't think Apple I think I don't [TS]

  think Apple was the least bit surprised [TS]

  by the people who were upset by that [TS]

  change but I also I us and I don't think [TS]

  it gave him any pause but i do think [TS]

  they're fully aware of gee you know it [TS]

  would be worse to do it again yes the [TS]

  nonsense the nonsense could potentially [TS]

  be terrible oh yeah when you you sent [TS]

  that you wanted to talk about this this [TS]

  definitely gave me and Renee pause when [TS]

  we first saw it as well because it's you [TS]

  know we've seen stuff going on in the UK [TS]

  and in Europe where you know Apple has [TS]

  to ship adapters in the box to make sure [TS]

  that everything's standardized with with [TS]

  the EU Commission on charging devices [TS]

  and making it easy for everybody but by [TS]

  and large it's just I don't it doesn't [TS]

  make sense to me to swap out the [TS]

  Lightning port when the Lightning port [TS]

  still does proprietary things that Apple [TS]

  wants it to you know they swap out from [TS]

  lightning to USB see I guess you could [TS]

  still do made for iphone USBC devices [TS]

  but I don't know how that licensing [TS]

  would work in there on top of that also [TS]

  licensing USBC for a port I don't know [TS]

  if that increases their you know their [TS]

  component costs in terms of using a [TS]

  developed [TS]

  like that or whether they're just paying [TS]

  a flat fee to use USB in general from [TS]

  the cut for them from the consortium I'm [TS]

  not really sure the the [TS]

  behind-the-scenes aspect in that what I [TS]

  do know is we're eventually going to [TS]

  have to have us bc on one end because [TS]

  that is where the computers are going [TS]

  and from that aspect the rumor that us [TS]

  bc will be involved in a capacity like [TS]

  you said as a charging capacity on the [TS]

  other end of that cord that makes sense [TS]

  to me as like encourage consumers to to [TS]

  hurry it up with the switching yeah I [TS]

  there's other things that Apple can do [TS]

  with lightning that people I mean and [TS]

  again let's just get it out of the way [TS]

  there is a very selfish they get the [TS]

  made for iphone licensing thing makes [TS]

  the company money and gives them control [TS]

  and limits what other companies can do [TS]

  with iPhone peripherals and that's just [TS]

  in Apple's own selfish interest to [TS]

  maintain that the angle that's good for [TS]

  iphone users is really just it's that [TS]

  mass market look you've already got [TS]

  these cords all over your house and you [TS]

  can just keep using them for years to [TS]

  come but there's a little things to like [TS]

  the fact that because lightning is [TS]

  completely apple's proprietary thing [TS]

  they can change it in software and a big [TS]

  part of lightnings design is that it's [TS]

  changeable in software so for example [TS]

  that's why the lightning headphones that [TS]

  they started shipping last year required [TS]

  you to update to iOS 10 like if you plug [TS]

  them into an iOS 9 device you got an [TS]

  error message that said you have to [TS]

  update this device to iowa's tend to use [TS]

  this peripheral because it was a [TS]

  software change that enabled them to [TS]

  work mm-hmm and they can't do that if [TS]

  they switch to an industry proprietary I [TS]

  mean maybe there's a way to do [TS]

  proprietary stuff over the standard but [TS]

  I don't think it's as easy you know no [TS]

  so I think that the change and and it [TS]

  surprised me which people piped up on [TS]

  Twitter and you seem to think that this [TS]

  was reasonable and again it's not the [TS]

  most ridiculous thing in the world like [TS]

  if they if it turns out that this is [TS]

  true [TS]

  if I'm wrong if the end they're worth [TS]

  like ming-chi kuo of KGI the famed super [TS]

  well sourced analyst over there it came [TS]

  out with a report like a day or two [TS]

  after the Wall Street Journal report not [TS]

  calling him out by name but coming about [TS]

  as close as he could because the entire [TS]

  report was more or less no it's custard [TS]

  these new phones are still going to have [TS]

  lightning but they might have us bc on [TS]

  the power brick side and he even talked [TS]

  about fast charging and stuff like that [TS]

  so you know if he's wrong if i'm wrong [TS]

  and they really do ship a new iphone in [TS]

  September and as us bc i wouldn't find [TS]

  it shocking i would just find it mildly [TS]

  surprising it's yet to play devil's [TS]

  advocate here let's say that apple [TS]

  decides to go the USBC route because it [TS]

  makes more sense to them from a I don't [TS]

  know consortium perspective maybe [TS]

  they're getting pressured in the EU [TS]

  maybe it just makes more sense as they [TS]

  continue to expand globally to just have [TS]

  one universal port and not have to worry [TS]

  about adapters and uncles or anything [TS]

  like that um I could see them switching [TS]

  and just being like hey guys this is the [TS]

  new normal you know our MacBook Pros [TS]

  have USBC now now your iphones have USBC [TS]

  soon your you know the new imacs are [TS]

  going to have us bc and this is our new [TS]

  standard charging port however i just [TS]

  don't think it's good business sense for [TS]

  the company because of all the reasons [TS]

  that we've mentioned before it just it [TS]

  makes more sense for them to have [TS]

  control but and also i mean if you look [TS]

  at the rest of their peripherals [TS]

  including the lightning based headphones [TS]

  that if you know they change the [TS]

  Lightning port it'll only be there for a [TS]

  year they just released brand new you [TS]

  know the air pods and the beats ex you [TS]

  know have lightning connectors and then [TS]

  the older beats headphones you know the [TS]

  solo and the the power beats both still [TS]

  charge via mini USB or micro USB so it's [TS]

  one of those things where if if USBC [TS]

  standardization was coming down the [TS]

  pipeline as this is going to be our [TS]

  charging port now and forever you know [TS]

  so help us God [TS]

  you'd think that they would start it [TS]

  with the air pots and the beat Saxe and [TS]

  all of their accessories that start to [TS]

  have these things yeah the fact that all [TS]

  the Apple pencils would essentially be [TS]

  be made useless down the line because [TS]

  they use lightning as well and could you [TS]

  charge an Apple pencil via USB see [TS]

  that's a good question you know third [TS]

  third it's it's a if I yeah the the [TS]

  rumor makes my head hurt honestly yeah i [TS]

  think that the analogy to the headphone [TS]

  port is is exactly right except that you [TS]

  should ignore the fact I that for now [TS]

  they're shipping the iphones without a [TS]

  headphone port with lightning headphones [TS]

  the Lightning headphones are a stopgap [TS]

  and yeah the real transition is to [TS]

  wireless and it's just the fact that [TS]

  there at this point it costs you know [TS]

  150 bucks or so for them to sell the [TS]

  wireless ones that meet their you know [TS]

  that are as good as they think the [TS]

  experience should be I think we just [TS]

  have to wait a few years for the price [TS]

  of those to come down but that in [TS]

  hindsight five six seven years ago we [TS]

  look back and we don't really remember [TS]

  the Lightning headphones error so much [TS]

  oui oui vate in our memories it'll be we [TS]

  used to plug in headphones via the 100 [TS]

  year old headphone jack and now we use [TS]

  wireless headphones yeah no one's going [TS]

  to really think about it and I think [TS]

  that's exactly what's going to happen [TS]

  with charging is that lightning is the [TS]

  charging port for all of these devices [TS]

  except for max until some sort of no [TS]

  port charging is the standard by which i [TS]

  mean i have this whole rant that I've [TS]

  been meaning to go on about calling [TS]

  conductive or inductive charging [TS]

  whatever it is but when you have to [TS]

  still be in physical contact calling [TS]

  that wireless charging because that's [TS]

  not work that's not wireless no it's [TS]

  just it's well i mean it's it's not [TS]

  wireless from the phone to the pad but [TS]

  there's still water still wired yeah [TS]

  like an apple is actually pretty careful [TS]

  about it like Apple does not describe [TS]

  the Apple watch [TS]

  having wireless charging because it [TS]

  doesn't it it's inductive charging right [TS]

  so I don't know where we're going with [TS]

  that I don't know if like the next step [TS]

  is going to be inductive charging for [TS]

  these devices or if it'll be a true [TS]

  wireless thing where it doesn't actually [TS]

  have to be in physical contact and you [TS]

  can just have it in general proximity [TS]

  and it'll magically shoot power over the [TS]

  air mm-hmm not make us full of cancer [TS]

  yeah I think that's the big problem [TS]

  there right now okay well you know I [TS]

  mean Wi-Fi hasn't killed us yet so it's [TS]

  true i'm off to it just sounds weird 20 [TS]

  years and counting right it's like when [TS]

  we first started using Wi-Fi really [TS]

  weirded me out it's like this seems like [TS]

  it should be impossible this I mean and [TS]

  then you just think like these razors [TS]

  these waves are shooting through me [TS]

  right now my body is full of Gigaba and [TS]

  let's not even talk about cell phones [TS]

  all these memes inside me right but you [TS]

  know I until we can do that until they [TS]

  can get their their Apple Gibbs wants to [TS]

  get rid of ports not replace ports with [TS]

  one from another a green and they don't [TS]

  give two craps about proprietary over or [TS]

  they get they give a crap but they're [TS]

  you know they see proprietary is a [TS]

  strength not as a weakness correct and I [TS]

  do think it's super telling that the air [TS]

  pods have a lightning adapter mm-hmm [TS]

  they could they could have had us bc [TS]

  they absolutely could have shipped with [TS]

  the USBC charging brick and they chose [TS]

  not to all right and it would have been [TS]

  a big towel I think mm-hmm I still think [TS]

  it's weird it is it's funny I understand [TS]

  why the pencil works the way that it [TS]

  does and in terms of having a male [TS]

  lightning instead of a female lightning [TS]

  so that it it's less convenient way if [TS]

  you just want to plug your pencil into [TS]

  something you already have laying around [TS]

  your house but it's more importantly [TS]

  it's whenever you want to use a pencil [TS]

  you must have an ipad pro nearby to use [TS]

  it on and if the pencil is out you can [TS]

  just plug it into the ipad for 30 [TS]

  seconds and get a usable charge out of [TS]

  it [TS]

  it's not but it literally it looks silly [TS]

  it's not elegant but it's a very its [TS]

  practicality winning out over elegance [TS]

  where's the air laws in comparison are [TS]

  one of the most it's it's just I can't [TS]

  stop raving about how I love every [TS]

  single aspect of it including the fact [TS]

  that to charge it you can just plug it [TS]

  into any iphone charger you have laying [TS]

  around for a couple of minutes once a [TS]

  week or so exactly you don't have to [TS]

  worry about it and if your buds ever go [TS]

  dark you just pop them in the case and [TS]

  it's it's very seamless honestly can I [TS]

  sell you my biggest wish for the rumored [TS]

  iPads yes i want i want wireless [TS]

  charging real wireless charging area [TS]

  charging for the pencil built into this [TS]

  mythical 10-point inch at my 5-inch to [TS]

  ipad right where if you're in bluetooth [TS]

  proximity you're going to charge it [TS]

  which I just think would be amazing [TS]

  because then that way the pencil never [TS]

  dies it just it charges it whenever you [TS]

  know it's nearby and if you have to make [TS]

  contact then maybe they figure out some [TS]

  way to like induct a charge through the [TS]

  through the display right where whenever [TS]

  you're drawing on it it's actually [TS]

  sending a tiny charge through the tip [TS]

  into the pencil I don't I know nothing [TS]

  about engineering so all this may sound [TS]

  like crazy talk and it probably is but [TS]

  that is my dream self on ipad is [TS]

  impossible for them to announce that [TS]

  right now in March 2017 i I don't know [TS]

  either I don't know I have no idea if it [TS]

  is boy that would be a huge selling [TS]

  point and I can't I would imagine that [TS]

  that's the sort of thing that would get [TS]

  people who bought a pencil a year ago to [TS]

  buy a new one oh yeah in a heartbeat and [TS]

  a new iPad because you need a new iPad [TS]

  it because it gets rid of the awkward [TS]

  lightning it gets through that right so [TS]

  let's presume in it and then I think [TS]

  they could get rid of the cap yeah in [TS]

  the naked it you could add a racer if [TS]

  you really wanted the cap is a huge you [TS]

  know if people complain about the cap [TS]

  because the cap is easily lost mm-hmm so [TS]

  you get rid of the cap it's entirely [TS]

  self-contained so then it's it's that's [TS]

  super Apple like right no input no right [TS]

  but [TS]

  and it really is i was just talking with [TS]

  a friend the other day about how like [TS]

  his biggest gripe with the i'll tell you [TS]

  it is ben thompson this mysterious [TS]

  sources but he loves a pencil but he [TS]

  doesn't use it all the time but if it's [TS]

  in range of your ipad when your iPad's [TS]

  on there they communicate with each [TS]

  other so that it's ready for you to use [TS]

  but it's always a range of his ipad when [TS]

  his ipad is on because he's taking it [TS]

  out of the same bag right he's got a bad [TS]

  exactly he's got a bag that he keeps his [TS]

  pencil and his ipad in and so even when [TS]

  he's not using the pencil and just [TS]

  reading on the ipad it's slowly draining [TS]

  the pencil because it has a [TS]

  communication and then when he does go [TS]

  to use the pencil it's always dead yeah [TS]

  exactly the pencils always at five [TS]

  percent because the pencil doesn't quite [TS]

  understand the difference between i'm [TS]

  sitting in your bag ready to be used and [TS]

  i'm being drawn with actively and need [TS]

  battery life right and the reason this [TS]

  is mildly annoying as instead of like [TS]

  infuriating is because it doesn't take [TS]

  that long to give the pencil a usable [TS]

  charge but still it happens every time [TS]

  and if your idea illinois your idea [TS]

  would solve this problem yeah well it's [TS]

  it's a step further from what they [TS]

  already do with smart connector right [TS]

  where the smart connector to me feels [TS]

  like this in between Earth stage because [TS]

  it is solved the need for Bluetooth [TS]

  keyboards at least the bluetooth [TS]

  keyboards that the keywords that use a [TS]

  smart connector it solved that need for [TS]

  those keyboards to constantly be charged [TS]

  separately it's just do I want to use a [TS]

  keyboard with my ipad today cool I'm [TS]

  just going to set it up and because of [TS]

  the way that the smart connector [TS]

  connects like hooks into the keyboard [TS]

  it's good and if they figured out a way [TS]

  to wirelessly charge devices then we [TS]

  could have variable stand keywords to it [TS]

  would be really cool that would be cool [TS]

  and it's and it's definitely I think [TS]

  it's the definite situation circling [TS]

  back to what I said before where there's [TS]

  an awful lot of people who only use [TS]

  their iPad with a keyboard sometimes [TS]

  because the whole point of why they're [TS]

  using an iPad is they're often using the [TS]

  iPad in these contexts where you either [TS]

  don't want to keep word or don't need a [TS]

  keyboard or you know it's just not that [TS]

  important that you have a hardware [TS]

  keyboard and you [TS]

  do that do that do that do that and the [TS]

  thing that's great about the the smart [TS]

  connector is then when you do need a [TS]

  keyboard you don't have to worry if it's [TS]

  charged yeah exactly you just throw it [TS]

  on use it and then put it away and then [TS]

  you can forget about it for another [TS]

  three months yeah yeah that's a great [TS]

  idea i hope you're right i hope i'm [TS]

  right to uh you want talk about uber [TS]

  quickly yeah let's talk about over boy I [TS]

  I don't know what to do I I feel like [TS]

  I'm going to confess something gonna be [TS]

  honest and straightforward um because I [TS]

  don't feel I feel like that's the did [TS]

  did I I feel guilty otherwise and I feel [TS]

  guilty about what I'm about to say I'm [TS]

  going to confess I i have not deleted [TS]

  the uber app from my phone i also have [TS]

  not deleted the / f from my phone [TS]

  despite the fact that i think the [TS]

  company is despicable we haven't used it [TS]

  since then i have but i also haven't [TS]

  deleted it I've used I have juice tue / [TS]

  because there's the only one that can [TS]

  get a black car in Philadelphia and the [TS]

  black cars have SUVs and sometimes like [TS]

  I went out to dinner with some friends [TS]

  and we needed it we need to defeat five [TS]

  adults in the car hmm so I still use it [TS]

  and I justify it in my head as well I [TS]

  know they're losing money on every ride [TS]

  they give I'm robbing some poor [TS]

  defenseless bc right but I feel terrible [TS]

  about it and it would it's and I don't [TS]

  know at some point it's it's you know I [TS]

  don't know what I want is I want lift to [TS]

  connect to these black card drivers [TS]

  black card drivers I think would jump at [TS]

  it yeah i mean i don't think at this [TS]

  point anybody is like yes I love working [TS]

  for uber I am proud to work maybe maybe [TS]

  Travis what's-his-face well the drivers [TS]

  are ya know but that's I'm saying I'm [TS]

  like think the drivers are you know [TS]

  looking for other options if they can [TS]

  they still want to you know they want to [TS]

  drive in the car sharing economy because [TS]

  it's a good way right now to make money [TS]

  at least until the bottom falls out but [TS]

  I I don't think any of them is like yes [TS]

  I feel so loyal to Oberon uber [TS]

  stood right by me because the upper is [TS]

  not really stood right by anybody [TS]

  they've kind of been huge dicks there's [TS]

  got to be a way and I know that and I [TS]

  understand that my argument that I know [TS]

  that they're losing money on every ride [TS]

  that that's actually their plan and it's [TS]

  you know that the basic idea it's not [TS]

  really a secret is that they want to [TS]

  monopolize the market and then once they [TS]

  have the monopoly in a market they can [TS]

  raise the rates to where it's profitable [TS]

  um I'm not quite sure how they ever get [TS]

  there because at the point where they [TS]

  raised the rates I don't see how new [TS]

  competitors don't pop up like I don't [TS]

  see how they have a real path to to a [TS]

  monopoly no because and their whole [TS]

  argument is is they're destroying the [TS]

  existing regulations it's not like [TS]

  they're going to get new regulations put [TS]

  in place that that say that in the city [TS]

  of Philadelphia Bluebird is the only [TS]

  ride-sharing app available yeah they're [TS]

  not going to boot benefit uber they're [TS]

  going to benefit all ride sharing [TS]

  companies right well which you know 17 [TS]

  might pop up I can see them getting to [TS]

  monopoly status right by taking down the [TS]

  cabs if the cabs don't form up and [TS]

  create their own rival company which [TS]

  some have already done I can see them [TS]

  getting to that point but like you said [TS]

  at the issue where they start having to [TS]

  raise rates then it becomes okay well [TS]

  who has the cheapest service it's a race [TS]

  to the bottom a little bit and it [TS]

  honestly depends on whether or not VCS [TS]

  are willing to take that risk and be [TS]

  like yeah I'm gonna fund this company [TS]

  because uber it needs to be taken down [TS]

  it's gotten too big too big you know to [TS]

  to violent or does it turn into the [TS]

  thing where the VCS are kind of like [TS]

  well we're just not going to fund new [TS]

  transportation center startups because [TS]

  no one's figured out how to make them [TS]

  profitable without price gouging [TS]

  consumers I and I want it you know [TS]

  there's so many things though is sort of [TS]

  like Silicon Valley's version at the [TS]

  Trump administration where there's like [TS]

  it there's a new scandal every day or [TS]

  even by three dollar you know it's like [TS]

  you react like a daily list of the [TS]

  scandals doesn't keep up with the fact [TS]

  you know I mean like if you only paid [TS]

  attention once a day it's like [TS]

  like it we're recording this on Friday [TS]

  March third like on Thursday March [TS]

  second if you only paid attention at [TS]

  noon the news was a president Trump says [TS]

  attorney general Jeff session does not [TS]

  need to recuse himself but by six [TS]

  o'clock in the night he'd recused [TS]

  himself it's a hint you have to check [TS]

  every three hours to see what's going on [TS]

  and it's the same with uber but like [TS]

  like there was a thing this week where [TS]

  an uber driver had taped a yeah he [TS]

  recognized that he had Travis kalanick [TS]

  as his passenger in a car and he [TS]

  videotaped it uh and kallik had said [TS]

  some somewhat embarrassing things to the [TS]

  driver somewhat yeah but I I didn't I [TS]

  didn't think it was outrageous it you [TS]

  know I mean and I'm vaguely I'm just hmm [TS]

  I'm vaguely uncomfortable with the idea [TS]

  that he taped them in the first place [TS]

  and I don't think what he said was all [TS]

  that outrageous it was a little rude but [TS]

  it I thought the driver was sort of [TS]

  nutty too yeah the problem is that [TS]

  there's already the narrative right [TS]

  there's already the narrative that he's [TS]

  a jerk and a horrible person get him [TS]

  caught on tape doing anything jerkish [TS]

  yeah and it and it blows up even further [TS]

  right exactly i think that serenity I [TS]

  think that's exactly what happened where [TS]

  it's like everybody knows that this [TS]

  travis kalanick is is at least a bit of [TS]

  a jerk and that he's been him and his [TS]

  company in from caught doing really jerk [TS]

  exceptionally jerky things lately and [TS]

  you here and he secretly taped saying [TS]

  something and what he said is at least [TS]

  somewhere on the jerky spectrum and then [TS]

  you just jump to the worst conclusion [TS]

  whereas I think if I actually watch the [TS]

  video and I was like this isn't that big [TS]

  yeah it's not it's not that big and [TS]

  speaking speaking of how it just seems [TS]

  like a new over story pops up every day [TS]

  literally while we're recording this the [TS]

  verge Dateline 40 minutes ago it's a [TS]

  game line though New York Times via the [TS]

  verge via the New York Times reports [TS]

  that uber has a secret worldwide program [TS]

  called grave all to hide from government [TS]

  employees looking to catch uber cars [TS]

  operating in violation of local [TS]

  regulations because this yeah I don't [TS]

  even know what to say about this because [TS]

  it's just it's [TS]

  literally as we're saying hey uber just [TS]

  keeps on getting caught doing really [TS]

  horrible stuff now there's another I [TS]

  don't know oh yeah like this is the this [TS]

  sounds like something that is a mildly [TS]

  shady company would it would go for be [TS]

  like yeah let's run some software to [TS]

  make sure you don't pick up passengers [TS]

  who might be governed of employees [TS]

  because we're breaking labor practices [TS]

  in certain cities there's a there's a [TS]

  whole lot to unpack there so it looks [TS]

  like what they did is when they were [TS]

  instead in municipalities where uber was [TS]

  deemed to be contrary to the local [TS]

  regulations uber would appoint somebody [TS]

  to figure out where the regulators [TS]

  offices were and then look for anybody [TS]

  opening the uber app on a frequent basis [TS]

  from those locations and then I guess [TS]

  not not pick them up show fake cars it [TS]

  also checked the credit card information [TS]

  to see if the card was tied to a police [TS]

  credit union Wow but unknown to mr. [TS]

  England and other authorities I think [TS]

  this was the guy from Portland some of [TS]

  the digital cars they saw in the app did [TS]

  not represent actual vehicles and the [TS]

  uber drivers they were able to hail also [TS]

  quickly cancelled that was because uber [TS]

  had tagged mr. England and his [TS]

  colleagues essentially gray balling them [TS]

  as city officials based on data [TS]

  collected from the app and in other ways [TS]

  so yeah not a good company no not a not [TS]

  having a great week as far as PR goes [TS]

  but the thing that I wanted to bring up [TS]

  was that among this you know avalanche [TS]

  of these things some of the one story [TS]

  that to me is the Sun to the planets of [TS]

  of these these other scandals are a [TS]

  series of planets but the one at the [TS]

  center of it is Susan Fowler Righetti's [TS]

  story of her year-long employee yeah [TS]

  which to me is is different because I i [TS]

  I've reread her entire piece like at [TS]

  least three times it's extraordinarily [TS]

  well written and I'm guessing that [TS]

  you've noticed the ways that it's well [TS]

  written because absolutely it's well [TS]

  written on like three different levels [TS]

  where [TS]

  where she makes her case extremely well [TS]

  she obviously had her wits about her for [TS]

  the entire year that she worked right [TS]

  from the beginning when it first she [TS]

  first started to be harassed but she [TS]

  documented it and she kept emails and [TS]

  screenshots of chats uh and it's so [TS]

  clear from her writing that she could [TS]

  back it all up um yeah but also the tone [TS]

  that she took in the article is it it [TS]

  it's not necessary is not the right word [TS]

  but it it was taken from a way that that [TS]

  she couldn't be easily dismissed and and [TS]

  it's the sort of tonal tap-dancing that [TS]

  a woman has to take that a man doesn't [TS]

  even have to think about yeah it was [TS]

  written you're absolutely right in terms [TS]

  of the I'm trying to think of the right [TS]

  word here it was written in a very level [TS]

  platform where she's basically like hear [TS]

  all these accusations that I'm laying [TS]

  out but I'm not laying them out in a way [TS]

  that makes me sound especially angry [TS]

  right or especially vindictive towards [TS]

  the company right she was she basically [TS]

  laid it out almost factually almost like [TS]

  a lawyer would lay out here here are the [TS]

  things that happened to me on this date [TS]

  this happened on this date this happened [TS]

  but not written so droll II that you [TS]

  know you can't read between the lines [TS]

  and actually get a good picture of [TS]

  what's happening the Nate that specific [TS]

  nature of the harassment that she [TS]

  experienced is very specific to being a [TS]

  woman in a largely male company where [TS]

  male on female harassment is clearly [TS]

  tolerated at an institutional level and [TS]

  it so as you can't just say if the [TS]

  tables were turned and it was reversed [TS]

  because there's no such equivalent there [TS]

  is no [TS]

  there's no company in the world that's [TS]

  like the uber for women where men at a [TS]

  50 to 1 ratio as engineers get harassed [TS]

  but if a man had suffered the moral [TS]

  equivalent of of this wrongdoing at you [TS]

  know in some of the other than sexual [TS]

  harassment or some other way just but [TS]

  just something that everybody would [TS]

  agree was equally wrong on the moral [TS]

  spectrum a man would document it in a [TS]

  way where I don't think he would have to [TS]

  even think about hiding his anger at [TS]

  what had gone on and what was tolerated [TS]

  whereas she did not hide but but like [TS]

  tap dance between coming across as angry [TS]

  and not crossing the line into acting [TS]

  like it's a joke or it's not serious [TS]

  yeah she had to pitch it very much as [TS]

  you said between the Lions because of [TS]

  retribution I mean we've all been [TS]

  following the stories and the fact that [TS]

  uber has gone you know potentially sent [TS]

  lawyers after her this week and I don't [TS]

  know you know the fact how factual that [TS]

  is or where the where that stands right [TS]

  now beyond her claims but the mere fact [TS]

  that like she had to write this in such [TS]

  a way because she was worried about [TS]

  retribution from a company that arguably [TS]

  she has a pretty darn good lawsuit [TS]

  against to begin with on whereas as you [TS]

  said a man could very easily just write [TS]

  the angriest of angry medium Rantzen [TS]

  just paid you know like this has [TS]

  happened to me and how dare this company [TS]

  and this is a disgusting you know [TS]

  violation of human rights and and my [TS]

  rights as a human like my rights and [TS]

  personally and blah you know I can't [TS]

  even write in that tone because it just [TS]

  makes me want to vomit but it's yeah in [TS]

  the end also honestly in comparison I [TS]

  believe you you linked to a medium [TS]

  article by one other woman who wrote [TS]

  about her her experiences and hers were [TS]

  also very chilling and very bothersome [TS]

  but she wrote it in a much in a much [TS]

  vaguer more not quite salacious style [TS]

  but it was definitely written as more of [TS]

  a story and [TS]

  of a you know here's here's a peek into [TS]

  my life whereas Susan Fowler's was very [TS]

  much you know removed her emotionally [TS]

  removed is it was written very [TS]

  analytically and it you know there's it [TS]

  the truth is that an angry woman is [TS]

  going to be dismissed by X percent of [TS]

  people who read her mostly men but also [TS]

  some women you know it's there's a woman [TS]

  who's angry in public is is gets a very [TS]

  different reaction and it very different [TS]

  adjectives are used to describe her [TS]

  emotional state than a man with the [TS]

  equivalent amount of anger and I'm you [TS]

  know I I feel a certain about that [TS]

  statement I also feel like even though [TS]

  I'm certain of it and I'm incredibly [TS]

  sympathetic to it I don't even feel I [TS]

  feel like part of the reason that that's [TS]

  the case is that uh you know I'm not in [TS]

  a position to even judge it right like [TS]

  it's yeah it like I can judge what what [TS]

  they did to Susan Fowler but I'm not it [TS]

  I feel like as a man especially you know [TS]

  with every privilege you could possibly [TS]

  possibly have in this country I'm not in [TS]

  a perv I'm not in a position to judge [TS]

  just how how how how widespread that [TS]

  unfairness is in terms of how we see [TS]

  deal with things like angry thank people [TS]

  who are rightfully angry in a [TS]

  professional context but yet she [TS]

  obviously is very well very familiar [TS]

  with it well you know you know the [TS]

  verbal gymnastics that you need to [TS]

  thread especially working in a company [TS]

  like that you know she had a year of [TS]

  experience having to dance through [TS]

  clearly the insanity of the HR process [TS]

  and her higher-ups um coming out of that [TS]

  you know you're gonna know like the [TS]

  second that you write a piece like that [TS]

  unfortunately the second that a woman [TS]

  writes a piece like that the first thing [TS]

  that a certain subsection of the [TS]

  internet is going to do is try and find [TS]

  ways of proving that she's crazy or she [TS]

  was arrested or that's [TS]

  Mall aspect of it isn't true and [TS]

  therefore the whole thing is in question [TS]

  the whole thing is null and void exactly [TS]

  oh she cheated on a test when she was in [TS]

  the seventh grade so she's untrustworthy [TS]

  you know or she claims this one thing [TS]

  happened on the you know the first [TS]

  monday of july 2015 because what that [TS]

  was a federal holiday it was that was [TS]

  Independence Day Boober was closed yeah [TS]

  exactly it actually happened July third [TS]

  right but she lied there for the entire [TS]

  thing is called into question utley [TS]

  there is a certain subsection of the [TS]

  population that delights in trying to [TS]

  poke holes and stories like these and I [TS]

  don't think that you know we should take [TS]

  everything at face value obviously [TS]

  there's there is value to be had in fact [TS]

  checking and not believing stories you [TS]

  know without without doing some digging [TS]

  but there's a difference between [TS]

  independent verification and you know [TS]

  and just going after somebody because [TS]

  they're saying something that you don't [TS]

  want to be true so you immediately jump [TS]

  into attacking the first possible [TS]

  opportunity it would occurs to me too [TS]

  and I just can't say it enough and it [TS]

  sounds trite but just how courageous it [TS]

  was for her to publish this because she [TS]

  didn't have our name under her own name [TS]

  which it gives it you know I'm not [TS]

  saying it's necessary i got the other [TS]

  article that I link to that you [TS]

  mentioned it was published under a [TS]

  pseudonym and she admitted it upfront [TS]

  she said I'm not comfortable sharing my [TS]

  name this is a pseudonym so there's no [TS]

  misdirection there but you know and [TS]

  again I I'm not saying that that wasn't [TS]

  useful and courageous in and of itself [TS]

  but doing it under her own name is more [TS]

  courageous and it leaves more credence [TS]

  to it because she clearly knew to expect [TS]

  a backlash and I think it's obvious that [TS]

  you read the story and the part did to [TS]

  me were you just the part of her story [TS]

  where you just go whoa was the part [TS]

  where many months into her employment at [TS]

  hoober [TS]

  I mean any other reason why i should say [TS]

  this is that she now works at stripe she [TS]

  hasn't she's already landed another job [TS]

  she doesn't have to you know she's not [TS]

  like she has to worry about her [TS]

  employability she's got a great job at a [TS]

  great company so it'd be easy to just [TS]

  say you know what now I have a great job [TS]

  at a great company thank god that's over [TS]

  and and let it go um but by coming [TS]

  public and and you know it's obviously [TS]

  the most well-known she's ever been you [TS]

  know she's a published author at a Riley [TS]

  but so am I saying it's not like she [TS]

  hasn't had a you know stuff in a public [TS]

  eye before but it's a different kind of [TS]

  notoriety right [TS]

  notoriety right [TS]

  I the hole that the part of the story [TS]

  where you really just go I just went [TS]

  whoa was the part where she and some [TS]

  other women engineers at uber months [TS]

  later talking amongst themselves [TS]

  realized they all had problems with the [TS]

  same guy I manager above them and [TS]

  several of them had reported their [TS]

  incidents 20 bers HR department and all [TS]

  of them were told the same thing that [TS]

  well this is we you know thank you for [TS]

  reporting it but we're uncomfortable [TS]

  taking any action against him at this [TS]

  time because it's his first offense and [TS]

  he's a high performer yeah and it's like [TS]

  whoa so they just say that and you [TS]

  realize well how did they think that [TS]

  they were going to get away with it how [TS]

  would you know how do they think that [TS]

  eventually some of these women would [TS]

  figure this out in a company one wants [TS]

  to talk about right it's all based on [TS]

  the assumption that even if they do [TS]

  they'll get the message that you know [TS]

  let you know this stuff is okay for high [TS]

  performers and yeah let sleeping dogs [TS]

  lie what are they going to do go public [TS]

  that they're they seem like instead it [TS]

  at a certain whether it was you know [TS]

  stated or just unconscious between the [TS]

  HR people who made the decision to to [TS]

  deal with it this way HR clearly assumed [TS]

  at Hoover clearly assumed that these [TS]

  women would none of these women would go [TS]

  public yeah well because it's it's too [TS]

  much of a risk right um it's a you know [TS]

  again we go back to the it's the [TS]

  credibility issue you may never land a [TS]

  job again if you're if you don't have [TS]

  your facts in your story and things to [TS]

  back things up a unit to back your [TS]

  evidence up there's Susan Fowler Getty [TS]

  by going public under her own name and [TS]

  with as much scathing detail as she did [TS]

  was willing to do something that a [TS]

  company valued at 70 billion dollars was [TS]

  willing to bet she wouldn't yep which is [TS]

  yeah and you talk about courageous you [TS]

  know people have been saying under the [TS]

  radar don't go work for uber don't go or [TS]

  froob or don't go work for uber [TS]

  especially if you're a woman but just in [TS]

  general it's just not a good culture but [TS]

  there really hasn't been somebody [TS]

  standing up on a chair and yelling no [TS]

  don't go work for uber because you will [TS]

  be sorry until Fowler like there's just [TS]

  there wasn't that kind of like damn [TS]

  nning public skate like see I won't even [TS]

  invent like skater II a new word because [TS]

  but that's but no it's it's such a [TS]

  scathing critique of not only the HR [TS]

  department I don't know how the people [TS]

  who work in that age tired department [TS]

  have spines or stomachs at that point [TS]

  like I wonder how many people have quit [TS]

  in that department specifically over the [TS]

  years and also I forget from the story [TS]

  but I wonder the gender of the HR [TS]

  department liaisons to I think she said [TS]

  that some of them were women yeah which [TS]

  just if that's a big ol punch I don't [TS]

  even yeah that's that's a that's strikes [TS]

  me just such a betrayal to to have to [TS]

  say to somebody's face sorry we're not [TS]

  gonna do anything about your you know [TS]

  your emotional or physical harassment [TS]

  despite the fact that it could happen to [TS]

  anybody you know we're just we're just [TS]

  gonna look in your face and say no no it [TS]

  yeah that's the kind of thing that makes [TS]

  me want to never use their service again [TS]

  and just like I commend everybody who's [TS]

  deleted the app and burned it and it's [TS]

  yeah all right I gotta delete the app [TS]

  yeah you gotta it's gone I will say it [TS]

  just in terms of people who can [TS]

  outspoken critics I I've long followed [TS]

  I'm sure I don't know if you know her [TS]

  but I'm sure you've aware of her sour [TS]

  lacy founder of oh yeah hand Oh calm and [TS]

  she has been on the uber is actually a [TS]

  terrible company beat four years now [TS]

  we're path it's so the difference I [TS]

  would say is that she's always been from [TS]

  the out she's been a journalist [TS]

  career she's been writing about it from [TS]

  the outside as a journalist observing [TS]

  the company um not as an insider that's [TS]

  the difference treating her and and [TS]

  Fowler yeah she can only get you know [TS]

  anonymous quotes and you know hopefully [TS]

  people wanting to go on the record but [TS]

  it's not gonna it's ultimately all the [TS]

  scoops in the world are not going to [TS]

  help you in contrast with someone just [TS]

  coming straight out and telling their [TS]

  story yeah so anyway I felt like we had [TS]

  to talk about it glad we did oh yeah uh [TS]

  anything else you want to mention before [TS]

  we wrap up gosh I think media we kind of [TS]

  ran the gamut I know we caught up I feel [TS]

  like I got caught up to the news [TS]

  although who knows God Almighty this [TS]

  probably like another boobers game scary [TS]

  know in the next the last 30 minutes to [TS]

  revolt yeah in the 24 hours it usually [TS]

  takes four shows to get published we'll [TS]

  never make it there's gonna be something [TS]

  this little break doubtedly this news [TS]

  cycle that's that's what I'd like to [TS]

  talk about I'd like to talk about a [TS]

  pause button could someone make me a [TS]

  home kit and pause button for the news [TS]

  cycle please no news hey everybody can [TS]

  read a serenity fine work at I more calm [TS]

  and on Twitter your twitter name is I [TS]

  forget what's your twitter name veteran [TS]

  how do you spell SE tter n yes that's a [TS]

  fine follow on twitter anything else you [TS]

  want to mention or pitch oh gosh other [TS]

  than the we're doing a lot of work on an [TS]

  iPad pros specifically people who are [TS]

  doing real worlds iPad examples so if [TS]

  you have if you're using your iPad for [TS]

  work especially if it's something [TS]

  outside the norm that you think is [TS]

  pretty awesome please hit me up on [TS]

  Twitter or on email at serenity a time [TS]

  or because I'd love to hear your story [TS]

  we're collecting some really good ones [TS]

  all right I will definitely put a link [TS]

  into the series iPad pros / it I more [TS]

  but I think it's great as it gets I [TS]

  think it's in a really interesting to [TS]

  think about it and cut in terms of [TS]

  context where these where and what these [TS]

  people are doing not just show they're [TS]

  doing the same things they used to do I [TS]

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  thanks John [TS]