211: Hardware Mind Virus
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zeon gold that's really the name of this
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thing it's pretty I'm pro gold yeah
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extreme special edition I mean if
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they're relieved since Kyle AKP I don't
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care what they call it but that's really
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a stupid name 18 cars Zeon gold are they
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gonna make a gold mac pro that would be
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amazing there could even be an addition
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that's solid gold John if the next Mac
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Pro is only available in rose gold at
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like actual rose gold not like pink
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aluminum the actual rose gold that would
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probably raise the price by $15,000
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would you buy that mac pro nope can't
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swing it what if I had a gaming video
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card in it yeah still no that's cold
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Marco no $15,000 computers sorry but
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well I mean at the rate that you replace
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them that actually isn't that ridiculous
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like how many cars have you had during
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the time you've had this mac pro well I
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got a lot more value out of the cars
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right so uh we should start with follow
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up as we always do Tyler la cloak lock
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has some a PFS boot experiments that he
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has performed would you like to tell us
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about that mr. filesystems he was the
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person who last week tweeted about
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booting a mac off of a PFS and we talked
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about it and follow up and one of the
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points that I made during that segment
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was that he had posted a screenshot of
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the gate info window in the finder of
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the volume that he booted from and it's
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at a PFS case insensitive and what I
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thought that meant was that the a BFS on
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his volume that he booted off was case
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insensitive and therefore all the weird
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problems that we discussed about trying
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to run Mac OS and its application like a
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sense of how systems wouldn't apply I
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should have looked a little bit farther
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down his tweet timeline because
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apparently he subsequently tweeted that
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finder and other utilities are confused
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about whether the volume is case
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insensitive or not rest assured it is
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case sensitive so it's kind of weird
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that the get info window says case
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insensitive but he tell me no no there's
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a pas all you ms case sensitive so again
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he's doing weird stuff on and unreleased
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you know betta everything so still
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doesn't tell us what the final
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incarnation of this is going to be
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whether it's at a point release of
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Sierra or whether to the next major
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version of Mac OS but that's super weird
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that the finer thinks is case
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insensitive but knows that it's a PFS
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but that the actual volume is case
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sensitive so oh well whew riveting it is
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is that this is this will be an
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important even though it seems esoteric
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as the follow-up we had a couple well
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last week or whatever but your programs
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won't work if its case sensitive like or
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they won't work for some period of time
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total developers update them it will
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make you sad so better hope they sort
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this out fair enough then we have a
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little bit of talk about the various
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cesspools in Silicon Valley is that
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redundant anyway um Tesla apparently is
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having some problems with harassment
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surprise surprise there's an article in
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The Guardian which i haven't had the
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chance to read what i intend to read
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tomorrow female engineers sues Tesla
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describing a culture of quote pervasive
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harassment quote you don't say
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technology and car company that's
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surprising yeah I put that in there just
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because the not so much about the
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specific story which this is actually
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interesting in that it's a current
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employee suing the company so that's you
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know another twist in this but just to
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reinforce the idea that we touched on
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last week about uber that although overs
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is surely an extremely egregious example
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that this problem is not isolated to a
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single company to a single person to a
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single bad animal I think it's not even
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isolated to a single industry although
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you know in the circles are traveling we
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tend to see tech things it is everywhere
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and when one of these stories comes up
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what it does is it makes the other
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stories come to the surface you know
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because it's you know a media trend or
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people feel more emboldened to come
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forward or people want to report on it
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more and they come in cycles but anyway
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it's everywhere and if you want to see
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another example there you go yep and
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then we have an entry in the hidden the
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show notes to her or not to burr and I
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presume that this is because a handful
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of listeners are very very astute
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listeners called out the fact that one
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of us very well may have been me had
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talked about with regard to WWDC flying
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into like San Francisco
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rather than San Jose and you know maybe
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we could just catch an uber to get down
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to San Jose after flying into San
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Francisco and and you know a few people
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had said hey that seems kind of
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disingenuous after you spent you know a
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fair bit of time complaining and railing
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against uber to then immediately say oh
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yeah I'll totally take an uber after
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that so it's actually me I thought
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pretty sure was me too said that it was
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Marco and he used it as a verb he said
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like uber up to over down to San Jose
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yeah and the reason why is because when
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were we recorded last week we didn't
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have time for the uber topic during the
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main show so we did it in the after show
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during the Edit I decided it was too
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important to have as an after show topic
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so i moved it forward in the show and
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and kind of promoted it like in the Edit
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to a regular main core show topics I
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thought it was important enough then you
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know I probably wouldn't have said that
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after having a discussion and I just
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kind of said without even thinking about
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it you know like at the time as soon as
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I said it I regretted saying it and
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because I that is exactly the kind of
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thing that I'm usually conscious of and
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it's the kind of thing where like yeah I
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kinda don't want to take uber anymore
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after all how horrible they are so
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anyway I I personally have since deleted
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uber off my phone there were plenty of
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previous reasons to do it but this is
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the big one to do it do it like now and
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I figure you know I don't actually use
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it that often because in my in my home
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city I don't need it but when I'm
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traveling I would use it often but i
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think i'm going to install lift now and
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try that instead because yeah it's it's
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not worth supporting that if we don't
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have to yep it's kind of like some
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people who tweeted at us about this
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point out like the Kleenex situation
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where because uber was first and is so
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famous and so prominent that you know 20
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birotte is like even though you are
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saying the word uber which is the name
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of a company it's just the generic term
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for a thing that makes a car come and
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get you because you tap stuff on your
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phone right yeah and so you could Boober
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for one place yellow with lift or
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whatever but anyway either way the
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larger question is given all this stuff
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are we gonna continue to use Hoover and
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you know I think all of us in our places
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where we actually live never have any
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for a service like uber at all so it's
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not really relevant only really over
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when we're traveling and there have been
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a lot of people deleting him off the
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phone and or otherwise vowing to never
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use it one of the interesting things I
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read about the people who drive gruber
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is that very often the drivers are
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working for multiple ones of these
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companies at the same time yeah so if
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you call for a lift or you call for an
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uber it could be the same person and
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starting to change what app is up on
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their phone which is interesting so it's
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not as if the purse the car the person
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you get is actually dependent on the
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company and lift like every other
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company I'm sure has its own fair share
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of problems and you know or people
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putting on the chat room problems
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dealing with down to the application
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itself you know always putting location
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on oh no this is the opposite that
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complaining the new burrow with has
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location anyway I recall reading lots of
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scary things about lift as well and that
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very often they were presented as the
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better alternative doober merely because
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it were is so incredibly terrible that
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the bar is low in some respects it's a
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little bit like airlines that we talked
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about before where we all know angry
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travelers maybe we have been this Angry
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traveler who has a bad experience with
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an airline and vows to never fly in them
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again and if you travel at all
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frequently you will eventually have that
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same experience with every airline and
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then you will literally be unable to fly
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because that because all airlines do
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something that is enough to anger people
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is that that's it I'm never flying delta
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again and they stick to it and they
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never fly delta again if you if you do
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that for five years of constant
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traveling you will be out of airlines
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and I wonder if ride-sharing services
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especially when subsidized by VC money
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that are basically trying to put taxi
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companies out of business so they can
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you know dance on their their grave and
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then raise their prices like I wonder if
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there are any good ride sharing company
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then it's not as if taxi services are
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all that great either every every one of
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these things seems to have some kind of
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problem so you know I'm certainly what
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I've heard I heard somebody say recently
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I'll still use uber but I'll hate myself
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every time I do it I don't know if
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that's the solution is a solution
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deleting nubra what if you use lift and
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you find out all sorts of horrible
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things but left eventually you can you
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not use any ride-sharing services it's
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hard to know what to do in these type of
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situations I think it is very similar to
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an a-line type situation but when there
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are alternatives obviously if you have
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any kind of choice at all and you think
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you really do think Hoover is the worst
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of the worst like don't pick them pick
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another company right and I guess you
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just keep doing that until you're out of
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ride-sharing company right hiring
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company what are they called it's not
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ride sharing what do you call a thing
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like uber I don't know private taxis but
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it's not a car service I don't know
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whatever it but like like you know
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usually this argument of like well
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they're all probably terrible when we
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might we just might not know how
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terrible the other ones are because
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they're like less in the public eye or
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we do know but it was like the two news
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cycles ago right especially and like I
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talked about previously with like you
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know how i buy things from amazon even
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though i know that in many ways amazon
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as a retail company is kind of horrible
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but i've worked another retail company
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before just enough to know that they're
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all pretty horrible and retail is just
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horrible business and so you know like
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the the smaller ones like what are we
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gonna do like oh I'm not gonna buy this
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thing at amazon I'm gonna buy it at
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walmart know like you know we're also
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making it like maybe i'll go to some you
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go to target well they're probably
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horrible and some other way to like it
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because retail is a horrible business
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and all the incentives kind of force
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everyone in it to be pretty horrible or
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to go out of business and so i decided
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like it's worth it to me to shop at
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amazon because it's just so much better
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than everything else and and their
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offenses aren't bad enough to to offend
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me enough to overcome you know the
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difference between them and anybody else
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in in morality versus the incredible
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convenience that they offer with uber
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though i think it's a little bit of a
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different situation because you know
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first of all uber in the grand scheme of
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things is pretty young and so it's hard
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for anybody to to look at what uber
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gives them in their life and say i can't
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i can't be without that because like
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will you were with that that like what
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five years ago like it wasn't it wasn't
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that long ago like chances are five
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years ago you weren't using anything
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like that and you still lived you still
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got around you still find a way to make
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that work how did you do that right like
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could you just go back to that how bad
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would it really be you know even if
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there is no other ride hailing companies
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like lift right like even if you can't
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get any other ones in area if it were
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the only one that serves your area how
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bad would it be not to use them and in
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some cases it actually is really bad
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like in some cases if your alternative
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is like well I can get an uber in 10
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minutes or because of where I am like if
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you're like you know in the in like know
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where Brooklyn and no cab will pick you
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up out there believe me I've been there
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this is before I used uber and you have
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to wait like literally you have to wait
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an hour and a half from midnight to 130
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am on a pier in Brooklyn because there's
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no cabs around you had to call a car
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service and that's the soon as they can
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come get you in that kind of case okay
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if we virtually the only thing that will
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serve you I can't really follow you for
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using it however most of the time for
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most people if Hoover serves you at all
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other options probably due to whether
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it's your regular taxi service or other
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car hailing services or mass transit or
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other like you know private you know car
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service and stuff like that like chances
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are if you use uber at all you probably
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have other options and they might be a
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little bit less convenient you might
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have to wait one or two extra minutes
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for a ride where you have to pay a
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dollar more but you have to decide for
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yourself if that's worth you know the
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the the moral say things are not and for
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me I think it's worth it yeah those up
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was that other one I heard about called
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fasten like fasten your seatbelts I
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guess another one that's at the very
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least in the the Pacific Northwest I
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heard a bunch of people talking about so
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it's not just uber and lyft there are
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probably other options maybe not all
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elimination wide so i guess check the
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app store and ask around to see what the
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other options are in your area you too
[TS]
◼
►
can live an uber free lifestyle
[TS]
◼
►
hopefully though and I mean it's easy
[TS]
◼
►
for the three of us to say because we're
[TS]
◼
►
white dudes but you know I've understood
[TS]
◼
►
that in some ways it can be better if
[TS]
◼
►
you're you know like a minority or if
[TS]
◼
►
you're a woman that maybe maybe it's
[TS]
◼
►
it's better for some reason to be to
[TS]
◼
►
call an uber or perhaps a lift well
[TS]
◼
►
maybe not an over there's a lot but a
[TS]
◼
►
lot of horror stories about women
[TS]
◼
►
getting picked up by overs okay maybe
[TS]
◼
►
women with support
[TS]
◼
►
Paul but you know maybe if you're a
[TS]
◼
►
person of color or something like that
[TS]
◼
►
you know maybe a taxi cab would would
[TS]
◼
►
not take your fair where an uber or
[TS]
◼
►
perhaps a lift would you know it's I
[TS]
◼
►
guess what I'm driving at is it's all
[TS]
◼
►
nuanced right ever it it's just a
[TS]
◼
►
balancing act and you do what works best
[TS]
◼
►
for you but I plan to before I go to San
[TS]
◼
►
Jose which I think I'm going to be doing
[TS]
◼
►
I plan to look into lift and understand
[TS]
◼
►
if there's any differences in procedure
[TS]
◼
►
or like you know tipping paradigms or
[TS]
◼
►
anything like that I plan to try to
[TS]
◼
►
understand what that is before I go so
[TS]
◼
►
this way I can use left rather than uber
[TS]
◼
►
and I should mention that um front of
[TS]
◼
►
the show G McDonald who in the past has
[TS]
◼
►
run or been deeply involved with a I
[TS]
◼
►
guess she is still deeply involved with
[TS]
◼
►
that camp for girls which is an
[TS]
◼
►
organization that's near and dear to all
[TS]
◼
►
of our hearts anyway she just for fun
[TS]
◼
►
decided to drive I thought and I'm
[TS]
◼
►
pretty sure I have this right for both
[TS]
◼
►
uber and lyft and then ended up not
[TS]
◼
►
doing it for uber anymore because she
[TS]
◼
►
had some really bad experiences and I
[TS]
◼
►
don't have her tweets handy where she
[TS]
◼
►
talked about this unfortunately but you
[TS]
◼
►
can look at um you can look at her
[TS]
◼
►
timeline or just ask her about it and
[TS]
◼
►
she'll tell you that that she drives for
[TS]
◼
►
lift from time to time because she's
[TS]
◼
►
just felt better about it I wish I could
[TS]
◼
►
form i remember what was better but she
[TS]
◼
►
seemed to think that the lift was a
[TS]
◼
►
better experience for drivers and
[TS]
◼
►
probably for writers to the pink
[TS]
◼
►
mustaches right I mean here's the thing
[TS]
◼
►
to like it's kind of hard to be worse
[TS]
◼
►
than over like literally everything they
[TS]
◼
►
do is horrible with the exception that
[TS]
◼
►
they are kind of everywhere now but like
[TS]
◼
►
the company is horrible the people at
[TS]
◼
►
the top leading the company are horrible
[TS]
◼
►
the app is horrible insult like the app
[TS]
◼
►
itself is its own incredible case study
[TS]
◼
►
of horrendous abusive fraudulent app
[TS]
◼
►
design like it's it does so many creepy
[TS]
◼
►
immoral things that that honestly should
[TS]
◼
►
be or might even our might might be
[TS]
◼
►
prohibited on iOS it's it's just a
[TS]
◼
►
terrible app in front of a terrible
[TS]
◼
►
service run by some really horrible
[TS]
◼
►
people in again like in most cases if
[TS]
◼
►
most the time if you're deciding between
[TS]
◼
►
big crappy companies like airlines are
[TS]
◼
►
doors I think the differences are
[TS]
◼
►
usually smaller between them but in this
[TS]
◼
►
case like my god is uber horrible like
[TS]
◼
►
it would be really impressive for any
[TS]
◼
►
other company in this business to be as
[TS]
◼
►
horrible as they are well that's what
[TS]
◼
►
the competition is for so here's one
[TS]
◼
►
article from class next thing saying
[TS]
◼
►
uber is quietly terrible for women and
[TS]
◼
►
black people study says so there's an
[TS]
◼
►
article on that so so much for being
[TS]
◼
►
better for minorities or women and then
[TS]
◼
►
another article saying a new business
[TS]
◼
►
model same racist cab drivers that just
[TS]
◼
►
talks about both uber and lyft and
[TS]
◼
►
making it harder for people with black
[TS]
◼
►
sounding names to get rides so like as
[TS]
◼
►
with so many of these things are trying
[TS]
◼
►
episode it's not it's not a problem with
[TS]
◼
►
a particular company or particular made
[TS]
◼
►
it's a problem it's a cultural societal
[TS]
◼
►
problem because all these companies are
[TS]
◼
►
made up of people who come from this
[TS]
◼
►
culture and the society grant it very
[TS]
◼
►
often they are the worst people but you
[TS]
◼
►
know like the CEO of uber who was caught
[TS]
◼
►
on video arguing as one of his drivers
[TS]
◼
►
but just just boggles my mind there
[TS]
◼
►
maybe he was drunk you don't have the
[TS]
◼
►
self-awareness to understand that I
[TS]
◼
►
don't even know if you can't if you
[TS]
◼
►
can't be if you are the CEO of a company
[TS]
◼
►
and you can't manage to be respectful
[TS]
◼
►
magnanimous 45 minutes to one of your
[TS]
◼
►
employees who's angry like it did bottle
[TS]
◼
►
her on that you could be this bad at
[TS]
◼
►
everything having to do with you anyway
[TS]
◼
►
yeah so if you you know if you want
[TS]
◼
►
peace fight for justice as they say I
[TS]
◼
►
see if you want to solve the problem you
[TS]
◼
►
really have to solve it of the brute
[TS]
◼
►
you're not going to solve it by scolding
[TS]
◼
►
spoiled tech CEOs but if you can at all
[TS]
◼
►
if you could it all avoid giving money
[TS]
◼
►
to what really seems to be the worst of
[TS]
◼
►
the very worst of a business that is
[TS]
◼
►
already in a slightly precarious
[TS]
◼
►
situation in terms of you know all the
[TS]
◼
►
articles going around about the the fact
[TS]
◼
►
that goober is not profitable and is
[TS]
◼
►
basically being funded by a venture
[TS]
◼
►
capital to put tax companies out of
[TS]
◼
►
business and if they ever succeeded in
[TS]
◼
►
that they would just raise their prices
[TS]
◼
►
and by the way they exploit their
[TS]
◼
►
workers and that's this half of what
[TS]
◼
►
these the argument with the CEO was
[TS]
◼
►
about a thing I used to get paid X
[TS]
◼
►
amount now I get paid so much less and
[TS]
◼
►
the uber seeing I was saying he's just
[TS]
◼
►
waiting to replace all these drivers
[TS]
◼
►
with self-driving cars
[TS]
◼
►
anyway and their self driving cars
[TS]
◼
►
running through red lights and then who
[TS]
◼
►
were lying about it oh it's a mess so
[TS]
◼
►
bottom line is stay in your house and
[TS]
◼
►
never go anywhere that is definitely the
[TS]
◼
►
judge Siracusa answer to this problem
[TS]
◼
►
yeah you wish that was the answer solves
[TS]
◼
►
a lot of problems doesn't it it solves
[TS]
◼
►
your problems yeah I don't think I've
[TS]
◼
►
ever actually taken an uber on my on my
[TS]
◼
►
account my wife has an account though we
[TS]
◼
►
used it when i was in san francisco and
[TS]
◼
►
i gotta tell you it was convenient i
[TS]
◼
►
mean at my experience my personal
[TS]
◼
►
experience with uber has really been
[TS]
◼
►
very good truth be told i've never had a
[TS]
◼
►
bad experience and it's always going
[TS]
◼
►
pretty well for me but like i said
[TS]
◼
►
earlier you know i i'm not comfortable
[TS]
◼
►
with with the way the company as a whole
[TS]
◼
►
and certainly the CEO seems to do
[TS]
◼
►
business and that doesn't mean that
[TS]
◼
►
they're that there's nothing but mean
[TS]
◼
►
terrible people it over but certainly
[TS]
◼
►
the people that are running the show
[TS]
◼
►
seemed to be pretty consistently mean
[TS]
◼
►
and terrible so because of that i intend
[TS]
◼
►
to like i said try out life next time
[TS]
◼
►
i'm out there yeah and that that's the
[TS]
◼
►
best of it like every time i've ever
[TS]
◼
►
been in an uber or even a taxi for that
[TS]
◼
►
matter like the people who are actually
[TS]
◼
►
driving like the leaf nodes of the org
[TS]
◼
►
chart I've had good experiences now
[TS]
◼
►
obviously that's not universal and again
[TS]
◼
►
all the article you just listed about
[TS]
◼
►
them refusing to pick up people black
[TS]
◼
►
sounding names and picking up women and
[TS]
◼
►
driving them around longer than they
[TS]
◼
►
should be driving them and hitting on
[TS]
◼
►
them and doing all sorts of terrible
[TS]
◼
►
things like obviously that happens but
[TS]
◼
►
it's kind of like when when you get mad
[TS]
◼
►
a delta and vow that you love or fly
[TS]
◼
►
with them again does I mean every
[TS]
◼
►
employee of delta is an evil person
[TS]
◼
►
certainly not and so it's a complicated
[TS]
◼
►
thing we're like you're trying to punish
[TS]
◼
►
the company and by withholding your
[TS]
◼
►
business but what about the people who
[TS]
◼
►
work for the company all they could just
[TS]
◼
►
quit to work for a better airline can
[TS]
◼
►
they what if they work in Atlanta and
[TS]
◼
►
it's Delta's hub I don't know it's the
[TS]
◼
►
whole the effectiveness and the sort of
[TS]
◼
►
ethics of boycotts have always been
[TS]
◼
►
complicated when it's not like a black
[TS]
◼
►
and white kind of you know pervasive
[TS]
◼
►
issue like you know segregation or you
[TS]
◼
►
know bus boycotts and stuff like that
[TS]
◼
►
this is slightly more nuanced but I
[TS]
◼
►
think if there's something you can do
[TS]
◼
►
that's straight forward like marketer
[TS]
◼
►
said just you know call cab use a
[TS]
◼
►
different company it's so easy to do you
[TS]
◼
►
should just do it we are sponsored this
[TS]
◼
►
week by Squarespace make your next move
[TS]
◼
►
with a unique website and domain from
[TS]
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Squarespace look at the new year we're
[TS]
◼
►
pretty far into it now you probably have
[TS]
◼
►
some projects that you want to get going
[TS]
◼
►
this year and if you if you have a
[TS]
◼
►
project to do it probably needs a
[TS]
◼
►
website but I bet the website itself
[TS]
◼
►
probably isn't the project you probably
[TS]
◼
►
have something else whether the website
[TS]
◼
►
is for a blog or a gallery or a new
[TS]
◼
►
hobby or a new storefront those things
[TS]
◼
►
all need websites the thing is if you
[TS]
◼
►
spend all your time working on your
[TS]
◼
►
website itself if you have to be
[TS]
◼
►
installing a CMS managing the
[TS]
◼
►
configuration of it custom designing the
[TS]
◼
►
whole thing for days and weeks on end
[TS]
◼
►
and or hiring someone to help you little
[TS]
◼
►
with all that stuff you don't have any
[TS]
◼
►
time to actually work on what you want
[TS]
◼
►
to work on Squarespace solve this
[TS]
◼
►
problem because Squarespace takes the
[TS]
◼
►
problem of making a beautiful website
[TS]
◼
►
and makes it incredibly easy and they
[TS]
◼
►
support it really well and they host it
[TS]
◼
►
all for you and so you don't have to
[TS]
◼
►
deal with pretty much any of like the
[TS]
◼
►
the muck of trying to run your own
[TS]
◼
►
website there's so much complexity you
[TS]
◼
►
don't have to do and doing things in
[TS]
◼
►
Squarespace is so incredibly easy and
[TS]
◼
►
fast those are at a free trial site
[TS]
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there with next time you need to make a
[TS]
◼
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website for anything whether it's for
[TS]
◼
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you or for somebody else go spend a half
[TS]
◼
►
hour making it at square space so they
[TS]
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►
give you a free trial no credit card
[TS]
◼
►
required spend a half hour see how far
[TS]
◼
►
you get see how easy it is I bet you're
[TS]
◼
►
going to be so impressed after that that
[TS]
◼
►
you're going to just finish it up in
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◼
►
probably another 15 20 minutes it's
[TS]
◼
►
really fast I'm telling you and then
[TS]
◼
►
you're done and if the sites for you you
[TS]
◼
►
could move on to do whatever it is you
[TS]
◼
►
made the site for if the sets for
[TS]
◼
►
somebody else if they have any problems
[TS]
◼
►
with it Squarespace supports it so you
[TS]
◼
►
don't have to see you're out of the loop
[TS]
◼
►
either way you win because you aren't
[TS]
◼
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dealing with a website anymore
[TS]
◼
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Squarespace makes it so easy to make
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don't have to worry about it yourself
[TS]
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make your next move at Squarespace go to
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squarespace com and when you sign up and
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thanks a lot to Squarespace make your
[TS]
◼
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next move with squarespace
[TS]
◼
►
so Marco you had a big day today as we
[TS]
◼
►
record on Wednesday as per usual
[TS]
◼
►
overcast ads are available for purchase
[TS]
◼
►
from anyone that has an overcast account
[TS]
◼
►
and that's exciting and in what is what
[TS]
◼
►
surprised me but really shouldn't have
[TS]
◼
►
surprised me you have a really neat
[TS]
◼
►
little table here that's that's
[TS]
◼
►
presumably all integrated with your ad
[TS]
◼
►
back-end that shows availability and
[TS]
◼
►
prices and some analytics sort of kind
[TS]
◼
►
of some estimated analytics and it's all
[TS]
◼
►
much more mature that I would have
[TS]
◼
►
expected the way you painted it when
[TS]
◼
►
we've talked both on the show in
[TS]
◼
►
privately I don't know I just got this
[TS]
◼
►
impression that this was a little bit I
[TS]
◼
►
don't know grab-ass but as it turns out
[TS]
◼
►
this is this is legit this is the real
[TS]
◼
►
deal and you've clearly put a whole lot
[TS]
◼
►
of orbit this is grab-ass plus CSS
[TS]
◼
►
chaser but anyway but this is super
[TS]
◼
►
exciting you've already had a few
[TS]
◼
►
categories sell out so how's things
[TS]
◼
►
going i mean it certainly looks from the
[TS]
◼
►
outside like it's going really well i
[TS]
◼
►
mean so far it's going great like and
[TS]
◼
►
you know this is not an indication of
[TS]
◼
►
how it's going to be going long term
[TS]
◼
►
because no one including me and the
[TS]
◼
►
people buying the ads has any idea like
[TS]
◼
►
what is a podcast ad worth because mote
[TS]
◼
►
you know there are some of the some of
[TS]
◼
►
these ads are for websites or apps but
[TS]
◼
►
most of them by far most of them are for
[TS]
◼
►
podcasts and so I really and as I by the
[TS]
◼
►
way I love that that ratio like I do
[TS]
◼
►
want the ability to advertise for for
[TS]
◼
►
both types of things but I also would
[TS]
◼
►
prefer if most of the ads were podcast
[TS]
◼
►
as I'm actually considered having having
[TS]
◼
►
actually be two separate inventory types
[TS]
◼
►
so it would actually sell separate slots
[TS]
◼
►
possibly at different prices like maybe
[TS]
◼
►
pocket podcast ads would be cheaper than
[TS]
◼
►
website ads and I just that was too much
[TS]
◼
►
complexity so I just didn't build it out
[TS]
◼
►
and I might do it later but probably not
[TS]
◼
►
you know basically it's kind of cool
[TS]
◼
►
that in a podcast app I can now have ads
[TS]
◼
►
for other podcasts because it makes it
[TS]
◼
►
kind of not feel like an ad anymore and
[TS]
◼
►
I've like this is one of the reasons why
[TS]
◼
►
I added the option for paying
[TS]
◼
►
subscribers who normally just
[TS]
◼
►
automatically wouldn't see any ads i
[TS]
◼
►
added a setting in in
[TS]
◼
►
settings for them a check box for them
[TS]
◼
►
to trim the ads on you know if for
[TS]
◼
►
everyone else it just is on and they
[TS]
◼
►
can't turn it off but for paying people
[TS]
◼
►
one of the benefits normally that you're
[TS]
◼
►
paying for is not to see ads but these
[TS]
◼
►
ads are kind of nice it like it turned
[TS]
◼
►
out really well and there and so far
[TS]
◼
►
they're actually there are like podcast
[TS]
◼
►
and a good number of them and good
[TS]
◼
►
quality ones buying the ads I mean I'm
[TS]
◼
►
literally only about you know four hours
[TS]
◼
►
or some or so into the ad sales so it's
[TS]
◼
►
it's very hard for me to really know
[TS]
◼
►
what this is going to be life long term
[TS]
◼
►
but in the short term it's really easy
[TS]
◼
►
it's really nice it's really nice like I
[TS]
◼
►
built the system it's a pretty
[TS]
◼
►
straightforward like basic you know
[TS]
◼
►
database thing with basic tracking in
[TS]
◼
►
the app of views taps and subscriptions
[TS]
◼
►
the payment is all through stripe
[TS]
◼
►
because stripe is amazing i love stripes
[TS]
◼
►
so much what did we do before strive
[TS]
◼
►
actually i'll tell you what we did
[TS]
◼
►
before stripe paypal and it was a dark
[TS]
◼
►
time oh my we said a dark time i'm gonna
[TS]
◼
►
tell you about dark times before paypal
[TS]
◼
►
we had banks of modems that would they
[TS]
◼
►
would dial the credit card companies and
[TS]
◼
►
transfer information using archaic
[TS]
◼
►
protocols from our linux servers phone
[TS]
◼
►
lines actual phone lines that's how we
[TS]
◼
►
did credit card processing was that
[TS]
◼
►
actually worse than paypal i don't know
[TS]
◼
►
yes have you ever tried to do
[TS]
◼
►
subscriptions in paypal phone lines and
[TS]
◼
►
modems are among the least friendly
[TS]
◼
►
things you ever want to be wrangling at
[TS]
◼
►
a data center that is not in the same
[TS]
◼
►
building as you have you ever used
[TS]
◼
►
paypal i have i mean paypal will
[TS]
◼
►
eventually freeze your can take all your
[TS]
◼
►
money but the phone line situation made
[TS]
◼
►
it so hard to even get money in the
[TS]
◼
►
first place yeah well anyway so this is
[TS]
◼
►
all built using some you know nice easy
[TS]
◼
►
stuff with stripe is the payment gateway
[TS]
◼
►
i even accept Apple pay which is kind of
[TS]
◼
►
cool but could they make it really easy
[TS]
◼
►
so I literally like you know you put in
[TS]
◼
►
a few HTML divs and you enable this
[TS]
◼
►
thing in your site and then you have
[TS]
◼
►
Apple pay so you can go to my site and
[TS]
◼
►
buy an ad with your fingerprint in like
[TS]
◼
►
three seconds it's kind of awesome it's
[TS]
◼
►
incredibly satisfying and so yeah that's
[TS]
◼
►
that's what I've been working on the
[TS]
◼
►
last week or so is just building the
[TS]
◼
►
system out and there's still a lot I
[TS]
◼
►
have to do like basically tomorrow I
[TS]
◼
►
have to build system to
[TS]
◼
►
notify people when categories become
[TS]
◼
►
available that are sold out that's
[TS]
◼
►
something I kind of added last minute
[TS]
◼
►
tonight because a bunch of things so
[TS]
◼
►
that my amelie got a bunch of emails to
[TS]
◼
►
people saying hey I got here too late my
[TS]
◼
►
category sold out can you put me up for
[TS]
◼
►
the next one and honorable I don't
[TS]
◼
►
really want to give the business of like
[TS]
◼
►
having to maintain a thousand different
[TS]
◼
►
relationships with people and eating on
[TS]
◼
►
them and then what if it sells
[TS]
◼
►
beforehand then like they're out of luck
[TS]
◼
►
and I email them so obviously build it
[TS]
◼
►
very simple like notify me thing I
[TS]
◼
►
already built the system to record your
[TS]
◼
►
intention to be notified I just haven't
[TS]
◼
►
actually made the notifications yet
[TS]
◼
►
because now I have 30 days to do that
[TS]
◼
►
because all these ads have their dales
[TS]
◼
►
that is the most Marco thing supposed
[TS]
◼
►
Marco comments I've ever heard oh I'd
[TS]
◼
►
have to worry about that for everyone
[TS]
◼
►
yeah it's similarly like I want the ad
[TS]
◼
►
to email the person who bought it when
[TS]
◼
►
it expires to tell them your ID is
[TS]
◼
►
expired click here if you want to buy
[TS]
◼
►
another one and I haven't built that yet
[TS]
◼
►
either because I have three days to
[TS]
◼
►
build that too but yeah so for the most
[TS]
◼
►
part they're the system is pretty much
[TS]
◼
►
like it's you know three quarters of the
[TS]
◼
►
way done like all the core stuff is
[TS]
◼
►
there except in the payments you know my
[TS]
◼
►
my admin administrator interface to
[TS]
◼
►
approve or reject and refund them all
[TS]
◼
►
sorts of you know payment handling
[TS]
◼
►
things that were actually surprisingly
[TS]
◼
►
easy because stripe is so good I mean
[TS]
◼
►
jeez like stripe kind of embarrasses
[TS]
◼
►
everything else I do like in like every
[TS]
◼
►
other part of this was more complicated
[TS]
◼
►
and took more work and more fiddling
[TS]
◼
►
than the entire payment processing just
[TS]
◼
►
kind of amazing you would think that
[TS]
◼
►
would have been the worst because that's
[TS]
◼
►
arguably the most important since it
[TS]
◼
►
involves money but no apparently not
[TS]
◼
►
yeah I so I have some questions so you
[TS]
◼
►
had made mention that you would this
[TS]
◼
►
took you like a week so last I heard you
[TS]
◼
►
had demo ads in the app you know
[TS]
◼
►
obviously I'm on the beta so I'm seeing
[TS]
◼
►
these like you know cam dads that well I
[TS]
◼
►
guess they weren't entirely demo they
[TS]
◼
►
were kind of like first run ads they
[TS]
◼
►
were real ads i had just inputted the
[TS]
◼
►
manually into the database right because
[TS]
◼
►
there was no interface for people to buy
[TS]
◼
►
them mhm and so that was running for a
[TS]
◼
►
little bit and then how long did it take
[TS]
◼
►
you to do this whole back-end you said
[TS]
◼
►
about a week yeah about a week well it
[TS]
◼
►
because like i already had the system in
[TS]
◼
►
you know between the app and the sync
[TS]
◼
►
service i already had the system to
[TS]
◼
►
serve the as to the app have the app
[TS]
◼
►
show them record their stats and then
[TS]
◼
►
transmit the stats back on the next sink
[TS]
◼
►
and so that and then so I had like
[TS]
◼
►
everything I had basically the whole
[TS]
◼
►
back end of like serving and tracking
[TS]
◼
►
the ads so all I had to do was the
[TS]
◼
►
creation editing and buying of the ads
[TS]
◼
►
and that's not a small amount of work
[TS]
◼
►
but in the grand scheme of things is
[TS]
◼
►
only about half of it so when one goes
[TS]
◼
►
to buy an ad you you select you know a
[TS]
◼
►
price and the first thing you're
[TS]
◼
►
presented with is choosing ad type you
[TS]
◼
►
can either search for a podcast or you
[TS]
◼
►
can provide a URL what happens after
[TS]
◼
►
that like it would I be providing art or
[TS]
◼
►
blurb or what what what what is
[TS]
◼
►
customizable here try it you don't have
[TS]
◼
►
to pay till the very end so I'm not
[TS]
◼
►
gonna I'm not gonna like send you an
[TS]
◼
►
invoice it's very much you will know
[TS]
◼
►
when you're paying it works for me I got
[TS]
◼
►
a little scared I don't mess with it
[TS]
◼
►
alright so I have a title description
[TS]
◼
►
you gotta support arrow keys in return
[TS]
◼
►
in your autocompletes come on oh my big
[TS]
◼
►
shirt my podcast search box yeah that's
[TS]
◼
►
a big custom thing yeah if I hit down
[TS]
◼
►
our to select and hit return it's like
[TS]
◼
►
nope I haven't looked at that coaches
[TS]
◼
►
2014 it might support it easily i'm not
[TS]
◼
►
sure i'm using this this pure framework
[TS]
◼
►
which probably doesn't even exist
[TS]
◼
►
anymore i don't know it like it was the
[TS]
◼
►
smallest like CSS type framework i could
[TS]
◼
►
find in 2014 so i put it in but anyway
[TS]
◼
►
it doesn't really matter it does not oh
[TS]
◼
►
this is very slick okay so I've put in
[TS]
◼
►
this is a difference between John and I
[TS]
◼
►
John is advertising for a podcast
[TS]
◼
►
presumably one that has other people on
[TS]
◼
►
it me I put in my own URL anyway Marvin
[TS]
◼
►
the dog was this frequent test URL don't
[TS]
◼
►
worry so I have a title description a
[TS]
◼
►
URL and optional image and then what I
[TS]
◼
►
really like is you have a little preview
[TS]
◼
►
right then and there that shows you
[TS]
◼
►
approximately wanted to look like and
[TS]
◼
►
then like you said ready when you're
[TS]
◼
►
ready either Apple pay or pay with card
[TS]
◼
►
super cool i really like this and so so
[TS]
◼
►
basically the idea is you are either
[TS]
◼
►
advertising for a podcast or anything
[TS]
◼
►
that can relate to the web anything that
[TS]
◼
►
has a URL yeah so you know apps websites
[TS]
◼
►
you know and yeah anyway nice any
[TS]
◼
►
website that's pretty cool and and so
[TS]
◼
►
the initial take rate seems pretty good
[TS]
◼
►
from what i can tell i mean you're sold
[TS]
◼
►
out in a few few different things I
[TS]
◼
►
there's nothing that has no purchases
[TS]
◼
►
nope that's lots available oh I'm sorry
[TS]
◼
►
I misread yeah so health has no
[TS]
◼
►
purchases but but there are other
[TS]
◼
►
categories that have all the other
[TS]
◼
►
categories have at least one fair enough
[TS]
◼
►
well so you obviously massively
[TS]
◼
►
underpriced this stuff I actually raised
[TS]
◼
►
the prices about an hour ago because
[TS]
◼
►
they sold too fast and i noticed that i
[TS]
◼
►
know but like it's to it but anyway live
[TS]
◼
►
and learn there'll be another 30 days I
[TS]
◼
►
did kind of want this to be a quick sale
[TS]
◼
►
because one of the big challenges that I
[TS]
◼
►
that I went is this with is all those
[TS]
◼
►
categories to say not enough data yet
[TS]
◼
►
because I just haven't had test ads in
[TS]
◼
►
those categories and so I really need to
[TS]
◼
►
know like what categories even get good
[TS]
◼
►
traffic and then the pricing is kind of
[TS]
◼
►
a guess like you know business sold out
[TS]
◼
►
really quickly and I had it in the in
[TS]
◼
►
the low price category because I didn't
[TS]
◼
►
think it was as high traffic as the
[TS]
◼
►
other ones in overcast but now I'll find
[TS]
◼
►
out if that's true or not if it is true
[TS]
◼
►
i'm going to move it up to the little to
[TS]
◼
►
the dark gray section between all and
[TS]
◼
►
the others that's like the the
[TS]
◼
►
mid-priced ear and then that's why i
[TS]
◼
►
should an auction system because the
[TS]
◼
►
market will decide what's valuable
[TS]
◼
►
because it's not just the traffic it's
[TS]
◼
►
like how valuable of the people is in
[TS]
◼
►
the business podcast maybe they all have
[TS]
◼
►
lots of money and buy expensive stuff
[TS]
◼
►
all the time so they're more valuable to
[TS]
◼
►
advertise to maybe I mean you know i can
[TS]
◼
►
just the price is obviously individually
[TS]
◼
►
if I need to but ultimately I would
[TS]
◼
►
rather have the inventory sell out more
[TS]
◼
►
often than to extract every possible
[TS]
◼
►
last dollar out of the highest bidder
[TS]
◼
►
because I want there to be a lot of ads
[TS]
◼
►
in the system because that would people
[TS]
◼
►
see a nice variety in their apps and and
[TS]
◼
►
it kind of gives more people a chance to
[TS]
◼
►
advertise in the app so that I would
[TS]
◼
►
prefer sold out inventory to necessarily
[TS]
◼
►
the absolute highest price again I have
[TS]
◼
►
no idea how hard it's going to be to
[TS]
◼
►
sell these ads in you know six months a
[TS]
◼
►
year I have no idea it could be really
[TS]
◼
►
easy this could require very little
[TS]
◼
►
effort on my part or might have to like
[TS]
◼
►
actually start like you know keeping
[TS]
◼
►
this email list like quote reaching out
[TS]
◼
►
to people and reaching all over them to
[TS]
◼
►
get them to buy an ad like I don't know
[TS]
◼
►
it's sudden you'll be on to the next
[TS]
◼
►
business model anyway so it'll be fine
[TS]
◼
►
that's true it's gonna be hard to beat
[TS]
◼
►
this like if this keeps going the you
[TS]
◼
►
know anywhere near what it is now first
[TS]
◼
►
of all I've made today enough for
[TS]
◼
►
something like eight months of the
[TS]
◼
►
google ads wow that's all I don't know
[TS]
◼
►
if I'm gonna make this every month but
[TS]
◼
►
it it certainly shows like this was
[TS]
◼
►
probably the right move and if if if i
[TS]
◼
►
even get you know a quarter of this i'm
[TS]
◼
►
happy with that yeah I feel like it's
[TS]
◼
►
gonna go up I felt next month is going
[TS]
◼
►
to be higher because you have to raise
[TS]
◼
►
these prices you just have to and then
[TS]
◼
►
even if it's slowly tapers off from the
[TS]
◼
►
course of a few years the only thing
[TS]
◼
►
that'll make you stop it which is which
[TS]
◼
►
is a thing that may happen but the only
[TS]
◼
►
they'll make you stop is if you find it
[TS]
◼
►
too annoying I guess that is that that
[TS]
◼
►
is the thing that's going to get this I
[TS]
◼
►
feel like yeah i mean that's that's
[TS]
◼
►
certainly the the main limiting factor
[TS]
◼
►
is like how much of my time will take
[TS]
◼
►
but the good thing is this is a really
[TS]
◼
►
easy thing to have someone else help
[TS]
◼
►
with yeah that's sort of true but right
[TS]
◼
►
now like I'm doing it myself right now
[TS]
◼
►
because I don't want to immediately I
[TS]
◼
►
asked for something like this because I
[TS]
◼
►
want to know first of all how is it
[TS]
◼
►
doing and you want to do those two
[TS]
◼
►
really kind of run it myself so I want
[TS]
◼
►
to know how it works for everybody all
[TS]
◼
►
right at the front I want to know what
[TS]
◼
►
all the needs are hat you know what the
[TS]
◼
►
what the pain points are so I can fix
[TS]
◼
►
them and then I need to know like is
[TS]
◼
►
this even the kind of thing I need to
[TS]
◼
►
outsource to someone else or is it so
[TS]
◼
►
little work that I can just do it myself
[TS]
◼
►
you know if it's sending 50 emails on
[TS]
◼
►
one day a month that's that's a decent
[TS]
◼
►
man of work but I could probably do that
[TS]
◼
►
myself you know so you know we'll see
[TS]
◼
►
we'll see what elections up being again
[TS]
◼
►
it's way too early to tell but the very
[TS]
◼
►
early indication suggests that it's
[TS]
◼
►
pretty good what's a super awesome now
[TS]
◼
►
so you're doing all the approving by
[TS]
◼
►
hand using your little admin interface
[TS]
◼
►
yep have you had to deny anyone as yet
[TS]
◼
►
that wasn't clearly just spamming you
[TS]
◼
►
for the sake of being a jerk no I mean
[TS]
◼
►
one of the things is you have to pay to
[TS]
◼
►
even submit it like all right yes like
[TS]
◼
►
in in like the in crud web app terms it
[TS]
◼
►
literally doesn't even save the database
[TS]
◼
►
record until it has a payment the
[TS]
◼
►
payments all like in you know in like
[TS]
◼
►
the temporary session post variables
[TS]
◼
►
until you actually until it's paid so
[TS]
◼
►
that so that basically makes it
[TS]
◼
►
spammable from a pure spam perspective
[TS]
◼
►
it puts ups you know a pretty big
[TS]
◼
►
barrier that and so and then you know
[TS]
◼
►
and I am human reviewing the mall to
[TS]
◼
►
just make sure they're not like obscene
[TS]
◼
►
or you know hate content or anything
[TS]
◼
►
else and there was one one person
[TS]
◼
►
submitted one that had a word that some
[TS]
◼
►
people might consider a bad word it's
[TS]
◼
►
not like one of the big ones but it's
[TS]
◼
►
like a kind of ancillary one so so I
[TS]
◼
►
went back to that person like hey do you
[TS]
◼
►
mind if I edit this and we worked out a
[TS]
◼
►
different copy and then that was it and
[TS]
◼
►
I approved it so that that was the only
[TS]
◼
►
the only one that even required any
[TS]
◼
►
review at all nice and you know what's
[TS]
◼
►
amazing about this when google sells ads
[TS]
◼
►
on my behalf i get something like I
[TS]
◼
►
think sixty percent of it when Apple
[TS]
◼
►
sells anything on my behalf I get
[TS]
◼
►
seventy percent of it or maybe a year
[TS]
◼
►
later for subscriptions if I'm lucky
[TS]
◼
►
eighty-five percent of it when google
[TS]
◼
►
pays me money it's money that I earned
[TS]
◼
►
like you know six weeks ago that i
[TS]
◼
►
finally got paid for when apple pays me
[TS]
◼
►
my money it's again similarly about
[TS]
◼
►
money I earned about six weeks ago with
[TS]
◼
►
these stripe ads i'm earning i think
[TS]
◼
►
about ninety seven percent of what they
[TS]
◼
►
sell for and it gets deposited my bank
[TS]
◼
►
account in two days that's it's really
[TS]
◼
►
kind of amazing to be out of the like
[TS]
◼
►
walled garden ecosystem for once that's
[TS]
◼
►
super cool so initial reaction things
[TS]
◼
►
are going great yeah how do you think
[TS]
◼
►
you're going to play with the pricing
[TS]
◼
►
for now like are you going to i get i
[TS]
◼
►
guess it let's suppose you sell out in
[TS]
◼
►
the next 48 hours there's really no
[TS]
◼
►
impetus to mess with pricing until the
[TS]
◼
►
end of the month unless you want to cut
[TS]
◼
►
down on the people that asked to be
[TS]
◼
►
notified right i well I guess I mean I
[TS]
◼
►
mean I probably a good business plan to
[TS]
◼
►
cut down on the number of interested
[TS]
◼
►
parties but I guess what I'm saying is
[TS]
◼
►
there's no there's no reason for you to
[TS]
◼
►
raise your prices now once you sell out
[TS]
◼
►
unless you want to prevent people from
[TS]
◼
►
saying notify me you know let's say the
[TS]
◼
►
all goes from as we record it's less
[TS]
◼
►
than a thousand dollars and let's say it
[TS]
◼
►
becomes 3000 tomorrow all you're really
[TS]
◼
►
accomplishing since it's sold out is is
[TS]
◼
►
you're preventing me from being
[TS]
◼
►
interested because I maybe I would have
[TS]
◼
►
spent less than a thousand but I'm not
[TS]
◼
►
going to spend three thousand
[TS]
◼
►
you know what I mean so yeah you don't
[TS]
◼
►
really need to mess around with pricing
[TS]
◼
►
for like 30 days right yeah I mean for
[TS]
◼
►
the most part like you know unless
[TS]
◼
►
things are not selling that I might low
[TS]
◼
►
it right or not selling like that health
[TS]
◼
►
category but you know for the most part
[TS]
◼
►
I think I'm gonna treat this the same
[TS]
◼
►
way I've treated any other kind of thing
[TS]
◼
►
where I set the price for an ad so our
[TS]
◼
►
podcast ads you know my website ads when
[TS]
◼
►
I sold our RSS sponsorships things like
[TS]
◼
►
that and the way I've done this
[TS]
◼
►
basically is if they sell out way too
[TS]
◼
►
fast when I go to sell them every is the
[TS]
◼
►
price a little bit until things start
[TS]
◼
►
selling still a reasonable pace like I
[TS]
◼
►
don't want it to be like pulling teeth
[TS]
◼
►
to get things sold but slowly enough
[TS]
◼
►
that it's not like a stampede and then I
[TS]
◼
►
get 50 angry emails people saying oh I
[TS]
◼
►
missed my chance to buy like you know
[TS]
◼
►
that's that's no good either that's also
[TS]
◼
►
it's not great for business necessarily
[TS]
◼
►
so i think i'm just going to control the
[TS]
◼
►
prices slowly and you know maybe maybe
[TS]
◼
►
when next month rolls around i will you
[TS]
◼
►
know see how it sells at the new higher
[TS]
◼
►
price from an hour ago instead of the
[TS]
◼
►
initial prices which will which are
[TS]
◼
►
about i think about thirty percent lower
[TS]
◼
►
you know i'll see how it sells at these
[TS]
◼
►
new kind of higher prices and if it
[TS]
◼
►
sells out just as fast then maybe for
[TS]
◼
►
the month after that then maybe i'll
[TS]
◼
►
raise it a little bit more but if it's
[TS]
◼
►
selling out like at a reasonably healthy
[TS]
◼
►
rate then I'll just leave it the way it
[TS]
◼
►
is really you really nailed it this
[TS]
◼
►
looks great thanks so let's assume this
[TS]
◼
►
is super successful for a year just for
[TS]
◼
►
the sake of discussion are you at all
[TS]
◼
►
interested in expanding i think we
[TS]
◼
►
talked about this a little bitter but
[TS]
◼
►
are you all interested in expanding into
[TS]
◼
►
being like i ad for other people so to
[TS]
◼
►
speak you know and and oh and either
[TS]
◼
►
white labeling your ad platform or just
[TS]
◼
►
extending your ad platform to anyone
[TS]
◼
►
elses at apps probably not I it because
[TS]
◼
►
like once you become an ad network for
[TS]
◼
►
other people that's a very different
[TS]
◼
►
business and it's a much higher needs
[TS]
◼
►
business for you know just dealing with
[TS]
◼
►
people dealing with everyone else's
[TS]
◼
►
money dealing with staffing and doing
[TS]
◼
►
people's issues and it's a much bigger
[TS]
◼
►
business it's a much higher touch
[TS]
◼
►
business and this system I built kind of
[TS]
◼
►
in response to other types of
[TS]
◼
►
I've done where it's like you know for
[TS]
◼
►
like blog ads and podcast ads where a
[TS]
◼
►
lot of times you know you have to like
[TS]
◼
►
rehearse of sponsors you have to you
[TS]
◼
►
know coordinate with them via four or
[TS]
◼
►
five different emails you eventually
[TS]
◼
►
like put the ad and you're-- it you book
[TS]
◼
►
the ad in your system you do the ad and
[TS]
◼
►
you have to invoice them and then they
[TS]
◼
►
might take six months to pay the invoice
[TS]
◼
►
like we see we've seen the whole whole
[TS]
◼
►
spectrum some people pay the next day
[TS]
◼
►
some people pay a year later or not at
[TS]
◼
►
all and it's a very just intensive
[TS]
◼
►
process and there are tools like fresh
[TS]
◼
►
books that make it easier but it's it's
[TS]
◼
►
still a lot of just human work and just
[TS]
◼
►
dealing with administration to just do
[TS]
◼
►
the basics of selling and getting paid
[TS]
◼
►
and so with this I I really created this
[TS]
◼
►
to be as simple as possible and this is
[TS]
◼
►
actually one thing's going to keep the
[TS]
◼
►
prices kind of low because most big
[TS]
◼
►
companies who would sponsor things like
[TS]
◼
►
this who would buy these ads if it's
[TS]
◼
►
below a certain price oftentimes that's
[TS]
◼
►
a thousand dollars it requires less of a
[TS]
◼
►
process for them to approve the payment
[TS]
◼
►
so you know a lot of times big companies
[TS]
◼
►
if you if it's more than that you'll
[TS]
◼
►
have to go through like an official you
[TS]
◼
►
know requisition process or some other
[TS]
◼
►
you know garbage full of paperwork and
[TS]
◼
►
overhead but if it's you know if it's if
[TS]
◼
►
it's lower if it's like a you know a sub
[TS]
◼
►
one thousand dollar price for something
[TS]
◼
►
a lot of times you can just put that on
[TS]
◼
►
a credit card and be done with it and
[TS]
◼
►
not have to worry too much about it so I
[TS]
◼
►
want to keep these prices in that range
[TS]
◼
►
so that way I can have the system i have
[TS]
◼
►
now which is look if you want one of
[TS]
◼
►
these it's self-serve you you go to my
[TS]
◼
►
site you set it up you pay right there I
[TS]
◼
►
don't even see it until you pay because
[TS]
◼
►
I don't want to have to be chasing you
[TS]
◼
►
down in a year you didn't pay your
[TS]
◼
►
invoice ok I hate that so much and so
[TS]
◼
►
like this system is very much like
[TS]
◼
►
keeping it as simple as it possibly can
[TS]
◼
►
keep it and part of that it requires the
[TS]
◼
►
prices be kind of low that definitely
[TS]
◼
►
requires that everything remains
[TS]
◼
►
self-serve and it requires that not a
[TS]
◼
►
lot that I'm doing involves human
[TS]
◼
►
interaction from me because if that's if
[TS]
◼
►
that's what it ends up needing to be
[TS]
◼
►
I'll have to hire someone else to help
[TS]
◼
►
me because I don't have the time to be
[TS]
◼
►
dealing with a lot of effort into the
[TS]
◼
►
system but in order to keep at that size
[TS]
◼
►
and that scale I basically have to keep
[TS]
◼
►
it my appt only I can't
[TS]
◼
►
come an ad network for any other apps
[TS]
◼
►
because that will that will by nature
[TS]
◼
►
make it a bigger more complicated thing
[TS]
◼
►
the prices would probably go up I'd have
[TS]
◼
►
to start dealing with people stupid
[TS]
◼
►
invoice systems and I just don't want to
[TS]
◼
►
deal with that that's not the business I
[TS]
◼
►
want to be in does makes a lot of sense
[TS]
◼
►
I you know the thing that impresses me
[TS]
◼
►
about you is that maybe I mean I'm just
[TS]
◼
►
a big wimp but the audacity of doing
[TS]
◼
►
something like this like aw screw it
[TS]
◼
►
I'll saw my own ads why not like there's
[TS]
◼
►
no way in a million years maybe I would
[TS]
◼
►
have had the thought if I were in your
[TS]
◼
►
shoes but I'd look at this and be like
[TS]
◼
►
yeah I'm not gonna do that there's no
[TS]
◼
►
way that'll work and good then good on
[TS]
◼
►
you for not only having the the I don't
[TS]
◼
►
know fortitude to do it but to make it
[TS]
◼
►
happen it's so far seems successful like
[TS]
◼
►
John has said I think the ticking time
[TS]
◼
►
bomb is about a year away until you do
[TS]
◼
►
another business model change so I
[TS]
◼
►
canceled fail miserably I I don't I was
[TS]
◼
►
mostly doing as a joke is if it like
[TS]
◼
►
like Mara said if it continues like this
[TS]
◼
►
or better like there's no reason to
[TS]
◼
►
unless I don't like I said unless
[TS]
◼
►
somehow it becomes too much of a burden
[TS]
◼
►
for mark or deal with it I don't see how
[TS]
◼
►
it would because everything he just
[TS]
◼
►
outlined about how he doesn't have to do
[TS]
◼
►
anything and doesn't have to chase
[TS]
◼
►
people for money and doesn't have to get
[TS]
◼
►
money on behalf of other people like I
[TS]
◼
►
you know again maybe he's leaving money
[TS]
◼
►
on the table by saying I'm going to try
[TS]
◼
►
to keep it in the in the petty cash
[TS]
◼
►
range but if that's enough money then
[TS]
◼
►
it's fine and it should be sustainable
[TS]
◼
►
same could have probably been set up at
[TS]
◼
►
all the past plans so again we have to
[TS]
◼
►
wait to see how it's going to be but if
[TS]
◼
►
it actually continues like this
[TS]
◼
►
sustainably I don't really see any
[TS]
◼
►
reason for him to change models yeah and
[TS]
◼
►
completely because like the sales would
[TS]
◼
►
have to go down a lot for it to make
[TS]
◼
►
sense for me to look another model again
[TS]
◼
►
because right now I have pretty much
[TS]
◼
►
everything I want I have a way to get
[TS]
◼
►
sustainable income I have my peg
[TS]
◼
►
subscriber still which is it's only a
[TS]
◼
►
nice sustainable income that can almost
[TS]
◼
►
support the whole business by itself so
[TS]
◼
►
this is kind of just bonus money and
[TS]
◼
►
this is monetizing all the free users
[TS]
◼
►
finally in a way that actually works
[TS]
◼
►
because the ads really didn't do that
[TS]
◼
►
well enough the other the previous ads
[TS]
◼
►
so this is kind of a great system as
[TS]
◼
►
long as it continues to sell the
[TS]
◼
►
inventory at any reasonable rate and you
[TS]
◼
►
know day one again it's it's a
[TS]
◼
►
possible to say I mean you know what
[TS]
◼
►
once you have the kind of audience that
[TS]
◼
►
my app has I i could sell out day one
[TS]
◼
►
pretty easily but the question is what
[TS]
◼
►
happens on day 365 when people have had
[TS]
◼
►
a year worth of buying these ads to see
[TS]
◼
►
what they're actually worth and what if
[TS]
◼
►
they're worth a lot less than what i'm
[TS]
◼
►
charging obviously have to lower my
[TS]
◼
►
prices but like what are they worth we
[TS]
◼
►
don't know there I don't has ever been a
[TS]
◼
►
system where you could advertise for a
[TS]
◼
►
podcast in a podcast player so this is
[TS]
◼
►
really a complete unknown for both me
[TS]
◼
►
and the advertisers we have no idea what
[TS]
◼
►
what a subscriber is worth you know or
[TS]
◼
►
how much do you subscribers stick around
[TS]
◼
►
all right you know if you get a sacar
[TS]
◼
►
through an ad are they you know how many
[TS]
◼
►
of them are still subscribed in a year
[TS]
◼
►
we don't know and so it's it's the great
[TS]
◼
►
unknown right now but day one suggests
[TS]
◼
►
that it's pretty that there's basically
[TS]
◼
►
a very wide buffer here for things to
[TS]
◼
►
need to be scaled down if necessary if
[TS]
◼
►
it ends up the economics don't work very
[TS]
◼
►
well I can scale this way down and it's
[TS]
◼
►
still worth doing so that that to me
[TS]
◼
►
shows that this is probably a good idea
[TS]
◼
►
by the way those are other controls I
[TS]
◼
►
have like I can increase the number of
[TS]
◼
►
slots that sell you know like in certain
[TS]
◼
►
categories if they if they demand that
[TS]
◼
►
the price be below a certain level to
[TS]
◼
►
sell them very often I can just put more
[TS]
◼
►
slots there you know like this is this
[TS]
◼
►
is a known thing to do like Pete you
[TS]
◼
►
know people have been dealing with AD
[TS]
◼
►
based businesses of quite a long time
[TS]
◼
►
now we know how to do it and as long as
[TS]
◼
►
the ads are valuable at all you can
[TS]
◼
►
usually make it work and and I think
[TS]
◼
►
what we're seeing so far is it I think
[TS]
◼
►
these are valuable the only question is
[TS]
◼
►
just how valuable and that but that's
[TS]
◼
►
really just minor tweaks over time
[TS]
◼
►
that's not like having to rethink the
[TS]
◼
►
whole system yeah that's super cool I'm
[TS]
◼
►
really impressed really proud of this
[TS]
◼
►
good work thanks a couple of very quick
[TS]
◼
►
questions would you consider open
[TS]
◼
►
sourcing this ad back end so that other
[TS]
◼
►
people can copy all your hard work for
[TS]
◼
►
free probably not but it's not out of
[TS]
◼
►
like a like a guarding my hard work kind
[TS]
◼
►
of attitude it's more just like a lot of
[TS]
◼
►
it is pretty intertwined with overcast
[TS]
◼
►
so it wouldn't make a lot of sense
[TS]
◼
►
for this to be used for anybody else you
[TS]
◼
►
know like this is really an ad network
[TS]
◼
►
for podcasts on overcast that happens to
[TS]
◼
►
also work for websites so like you know
[TS]
◼
►
it's not it's pretty custom to overcast
[TS]
◼
►
and most of the hard stuff is payment
[TS]
◼
►
processing which I don't even wish the
[TS]
◼
►
seal anybody can integrates directed to
[TS]
◼
►
that so it's yeah I just had a lot of
[TS]
◼
►
value to that fair enough and finally uh
[TS]
◼
►
where's my swipe to delete I was doing
[TS]
◼
►
this so I haven't done that yet I'm
[TS]
◼
►
gonna tackle that probably next week
[TS]
◼
►
it's got 30 days to do swipe to delete
[TS]
◼
►
is that how this works yeah well I have
[TS]
◼
►
29 days to do it then one day to make
[TS]
◼
►
all these notifications fair enough I
[TS]
◼
►
take back all the nice things he said
[TS]
◼
►
unless you give me my swipe to delete
[TS]
◼
►
one star we respond to this week by
[TS]
◼
►
Casper an obsessively engineered
[TS]
◼
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mattress at a shockingly fair price go
[TS]
◼
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to Casper calm / ATP and use code ATP
[TS]
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[TS]
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Casper created one perfect mattress sold
[TS]
◼
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it directly to consumers and eliminated
[TS]
◼
►
Commission driven inflated prices the
[TS]
◼
►
award-winning Casper mattress was
[TS]
◼
►
developed in house with a sleek design
[TS]
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and is delivered in a remarkably small
[TS]
◼
►
box you can get it up narrow stairs if
[TS]
◼
►
you have to Casper has revolutionize the
[TS]
◼
►
industry by cut in the cost of dealing
[TS]
◼
►
with all these resellers and passing
[TS]
◼
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that savings directly on to you the
[TS]
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in-house team of Casper engineers spent
[TS]
◼
►
thousands of hours developing the Casper
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mattress it contains supportive memory
[TS]
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[TS]
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right sink and just the right bounce and
[TS]
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it's breathable design sleeves cool to
[TS]
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help you regulate your temperature
[TS]
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throughout the night Casper has also
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made buying mattresses online which
[TS]
◼
►
sounds kind of crazy completely easy and
[TS]
◼
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risk-free they have free delivery in
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that nice and small box and free returns
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sleeping on it they will arrange for it
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they'll give you a full refund Casper
[TS]
◼
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understand the importance of truly
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[TS]
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[TS]
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calm / ATP and code ATP thank you very
[TS]
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much to Casper for sponsoring our show
[TS]
◼
►
so today I think what's today um there
[TS]
◼
►
was a rumor that broke that came out of
[TS]
◼
►
the wall street journal which is usually
[TS]
◼
►
pretty well sourced in fact usually
[TS]
◼
►
well-sourced enough that we all kind of
[TS]
◼
►
believe that Apple goes to the wall
[TS]
◼
►
street journal and says hey would you
[TS]
◼
►
talk about this please and the Wall
[TS]
◼
►
Street Journal has said that the iphone
[TS]
◼
►
8 or whatever it may be called will have
[TS]
◼
►
us bc and at first i thought oh this
[TS]
◼
►
means that it will have lightning on the
[TS]
◼
►
phone and USB see on the other end of
[TS]
◼
►
the cable instead of via USB what is it
[TS]
◼
►
be a i always get it confused hey
[TS]
◼
►
whatever the day thank you whatever
[TS]
◼
►
today is B is the Pentagon on printers
[TS]
◼
►
all right ok so anyway so I assumed oh
[TS]
◼
►
that just means that the cable will go
[TS]
◼
►
from lightning to USB see that makes
[TS]
◼
►
sense most pretty much all the laptops
[TS]
◼
►
or USB see now fine but upon further
[TS]
◼
►
inspection it sounds like no no the
[TS]
◼
►
phone itself will actually be us bc and
[TS]
◼
►
I have really conflicting opinions about
[TS]
◼
►
this because my gut reaction is no no I
[TS]
◼
►
do not want this I have a crudload of
[TS]
◼
►
lightning cables lightning is really
[TS]
◼
►
small and I don't want to mess with that
[TS]
◼
►
what good does this do me and I think
[TS]
◼
►
that that's in large part because off
[TS]
◼
►
the top of my head I don't think I own a
[TS]
◼
►
single device that supports USB see so I
[TS]
◼
►
guess you could make the argument i'm
[TS]
◼
►
living in the past and if you make the
[TS]
◼
►
argument on living in the past and I
[TS]
◼
►
guess really this is the future and
[TS]
◼
►
maybe i should be using us bc and i
[TS]
◼
►
should embrace my future us bc overlords
[TS]
◼
►
so John Mark when I were talking a lot
[TS]
◼
►
earlier what do you think about all this
[TS]
◼
►
this is a weird rumor because like you
[TS]
◼
►
said is in the wall street journal which
[TS]
◼
►
is usually like the the end the end
[TS]
◼
►
stage of life for rumors if they
[TS]
◼
►
graduate all the way up to
[TS]
◼
►
Anjali and end up in the wall street
[TS]
◼
►
journal but as so many people have
[TS]
◼
►
pointed out it is so poorly written the
[TS]
◼
►
bikini men tell it's like it was written
[TS]
◼
►
by someone who doesn't understand any of
[TS]
◼
►
the things involved they don't
[TS]
◼
►
understand how phones work they don't
[TS]
◼
►
understand what these different
[TS]
◼
►
standards for connectors are they don't
[TS]
◼
►
understand what a port is because they
[TS]
◼
►
wrote it in such a way they were all
[TS]
◼
►
reading it going what what are you even
[TS]
◼
►
trying to say just like Casey said are
[TS]
◼
►
you just saying that the other end of
[TS]
◼
►
the connector will be C are you saying
[TS]
◼
►
the phone will have USBC port are you
[TS]
◼
►
saying i pads will have USB seaports in
[TS]
◼
►
addition to the lighting but like what
[TS]
◼
►
do you what are you even saying this is
[TS]
◼
►
the worst leak ever like you have to
[TS]
◼
►
leak in a coherent way so we can at
[TS]
◼
►
least understand the thing that you're
[TS]
◼
►
telling us is supposed to be coming but
[TS]
◼
►
so I've kind of discounted or not
[TS]
◼
►
discounted but I've set aside how this
[TS]
◼
►
rumor is being communicated I've chosen
[TS]
◼
►
to believe that what these things are
[TS]
◼
►
trying to tell us is exactly what Casey
[TS]
◼
►
said and that if you pick up an iphone
[TS]
◼
►
in the future and look at the bottom of
[TS]
◼
►
it instead of a lightning port you'll
[TS]
◼
►
see a USBC port like every other you
[TS]
◼
►
know android phone and all the other
[TS]
◼
►
things that are out there right that's
[TS]
◼
►
what I'm choosing to to think this is
[TS]
◼
►
trying to tell me and then I'm thinking
[TS]
◼
►
about that if it's trying to tell me
[TS]
◼
►
something different like oh that you
[TS]
◼
►
know the other end of the lightning
[TS]
◼
►
cable is going to be us bc that is a
[TS]
◼
►
super boring rumor and i guess we could
[TS]
◼
►
kind of get upset about that because as
[TS]
◼
►
has been pointed out in many places
[TS]
◼
►
before that's cool for apples ecosystem
[TS]
◼
►
and it kind of makes sense and it kind
[TS]
◼
►
of gets back to the whole iphone 7 thing
[TS]
◼
►
we're like oh you buy an iphone 7 a new
[TS]
◼
►
macbook pro you can't even plug them in
[TS]
◼
►
because there's no place to put the USB
[TS]
◼
►
a connector that's true and all but USB
[TS]
◼
►
a is everywhere as a charging port it's
[TS]
◼
►
on my luggage for crying out loud like
[TS]
◼
►
it is everywhere so there's an argument
[TS]
◼
►
to be had there that Apple doing that
[TS]
◼
►
would be maybe an apple thing to do to
[TS]
◼
►
be like oh you should just you know you
[TS]
◼
►
should be in an Apple ecosystem are our
[TS]
◼
►
power bricks have us bc connectors
[TS]
◼
►
that's the future i'll blog anyway i'm
[TS]
◼
►
ignoring that I'm just pretending
[TS]
◼
►
they're telling me that there's going to
[TS]
◼
►
be USBC port on iPhones and I I'm of two
[TS]
◼
►
minds on this like I feel like yeah
[TS]
◼
►
there are strong arguments on both sides
[TS]
◼
►
both strong arguments for why this would
[TS]
◼
►
be good and bad and also surprisingly
[TS]
◼
►
strong arguments for why Apple wouldn't
[TS]
◼
►
wouldn't do this like usually it's the
[TS]
◼
►
the opposite it's like okay well there's
[TS]
◼
►
arguments for and against on a tech wise
[TS]
◼
►
but then when you bring apple into the
[TS]
◼
►
picture you say what apple do this like
[TS]
◼
►
this is the only one strong argument for
[TS]
◼
►
like that text up aside we know Apple
[TS]
◼
►
would definitely do a thing like this or
[TS]
◼
►
would never do a thing like this and
[TS]
◼
►
with Apple an estate it is I think you
[TS]
◼
►
can look to apple and say very strongly
[TS]
◼
►
they both would do something like this
[TS]
◼
►
and wouldn't do something like this and
[TS]
◼
►
for the tech you can say this is an
[TS]
◼
►
awesome tech idea this is a bad tech
[TS]
◼
►
idea so for on the tech side obviously
[TS]
◼
►
why is this a bad idea because lighting
[TS]
◼
►
is smaller and you know that every
[TS]
◼
►
connector every millimeter on a
[TS]
◼
►
connector is some number of months or
[TS]
◼
►
years off its life as Apple makes things
[TS]
◼
►
ever thinner and thinner you're going to
[TS]
◼
►
hit the limit of us bc before you at the
[TS]
◼
►
limit of lightning not much before it's
[TS]
◼
►
like probably like fractions of a
[TS]
◼
►
millimeter or something but a little bit
[TS]
◼
►
before lightning is smaller than USB say
[TS]
◼
►
so there's that on the other side of the
[TS]
◼
►
tech thing and this is a little bit of
[TS]
◼
►
an unknown here lightning we don't know
[TS]
◼
►
how unreliable lightning is like we have
[TS]
◼
►
anecdotal evidence of weird connector
[TS]
◼
►
scorching and stuff Apple knows for sure
[TS]
◼
►
what their warranty repair thing is you
[TS]
◼
►
know and also the Apple cables
[TS]
◼
►
themselves which really has nothing to
[TS]
◼
►
do with connector and everything to do
[TS]
◼
►
with apples uncomfortable relationship
[TS]
◼
►
with strain really fun cables where they
[TS]
◼
►
apparently make things that don't hold
[TS]
◼
►
up that well when the under you know
[TS]
◼
►
under rough usage but there is a tech
[TS]
◼
►
argument to be made for you know for the
[TS]
◼
►
fact that lightning is smaller but also
[TS]
◼
►
the fact that USB USB c and someone will
[TS]
◼
►
correct me if i'm wrong it inverts the
[TS]
◼
►
relationship of springing pieces of
[TS]
◼
►
metal and stationary pieces of metal
[TS]
◼
►
where the connector is stationary and
[TS]
◼
►
solid and has these contacts on it which
[TS]
◼
►
is great and makes that connector of
[TS]
◼
►
sturdy but the inside of the device has
[TS]
◼
►
the little springy metal fingers that
[TS]
◼
►
touch the contact points so if the
[TS]
◼
►
little springing metal fingers get
[TS]
◼
►
fatigued or bent up or fail to make good
[TS]
◼
►
contact that's inside your phone you got
[TS]
◼
►
a problem whereas us b/c connector is i
[TS]
◼
►
believe the springy bits are in the
[TS]
◼
►
cable and inside the connector is the
[TS]
◼
►
stiff stationary thing i'm using the
[TS]
◼
►
for all this I'm sure and so if the
[TS]
◼
►
little springy bits that make contact
[TS]
◼
►
with the stationary thing fatigue
[TS]
◼
►
throughout the cable and get a new cable
[TS]
◼
►
so that that is a tech argument on the
[TS]
◼
►
side of us bc and then again I guess on
[TS]
◼
►
the connectors themselves you've got the
[TS]
◼
►
you know the business side of like Oh
[TS]
◼
►
Apple gets money for lightning
[TS]
◼
►
connectors people can make peripherals
[TS]
◼
►
without it that's a good and a bad thing
[TS]
◼
►
because good Apple makes money and
[TS]
◼
►
control it it's bad that Apple has to
[TS]
◼
►
approve every peripheral yeah so that's
[TS]
◼
►
like you could their arguments about
[TS]
◼
►
side for the tech thing and then with
[TS]
◼
►
move over to Apple is this a thing Apple
[TS]
◼
►
would do or is this an apple thing Apple
[TS]
◼
►
wouldn't do and I think probably as soon
[TS]
◼
►
as like a couple years in the past we
[TS]
◼
►
all would have said regardless of all
[TS]
◼
►
that tech stuff we just talked about
[TS]
◼
►
Apple will never do this because Apple
[TS]
◼
►
loves things super thin and Apple of
[TS]
◼
►
things proprietary and Apple is not so
[TS]
◼
►
much in love with conforming to industry
[TS]
◼
►
standards just for the hell of it right
[TS]
◼
►
that would that would be the only side
[TS]
◼
►
of this argument it all be like yep
[TS]
◼
►
totally like that's the Apple but
[TS]
◼
►
today's Apple today's Apple is doing
[TS]
◼
►
things the old apple didn't do both good
[TS]
◼
►
and bad and has sowed enough doubt in my
[TS]
◼
►
mind that I I'm now envisioning these
[TS]
◼
►
boardroom conversations where somebody
[TS]
◼
►
high-ups it says tell me again what the
[TS]
◼
►
advantages are of the our proprietary
[TS]
◼
►
lightning connector versus us bc and
[TS]
◼
►
maybe this comes up because of large
[TS]
◼
►
numbers of warranty repairs or you know
[TS]
◼
►
who knows what the inciting incident is
[TS]
◼
►
but someone says remind me again what
[TS]
◼
►
we've been doing this lightning thing
[TS]
◼
►
for five years like what advantage do we
[TS]
◼
►
continue to have over over us bc
[TS]
◼
►
especially now that we spread us bc to
[TS]
◼
►
all of our you know all of our macs and
[TS]
◼
►
our power brick connectors and you know
[TS]
◼
►
all that stuff and presumably if they
[TS]
◼
►
ever released new macs they will expand
[TS]
◼
►
it even more of them why are we still
[TS]
◼
►
using lightning in not saying that's not
[TS]
◼
►
a reason but just you know just go over
[TS]
◼
►
it again for me like tell me again what
[TS]
◼
►
the advantages are great if it's el
[TS]
◼
►
mocambo like here's our revenue from our
[TS]
◼
►
made for iphone program
[TS]
◼
►
and here's what we've been able to do
[TS]
◼
►
with the connector but changing the pins
[TS]
◼
►
through software and we're not beholden
[TS]
◼
►
to the USB consortium in here this love
[TS]
◼
►
habla and maybe there's an argument
[TS]
◼
►
within the company so that's those are
[TS]
◼
►
compelling arguments and now here's what
[TS]
◼
►
we would get with us bc everywhere would
[TS]
◼
►
be the same one connector for power data
[TS]
◼
►
peripherals video out at adapters for
[TS]
◼
►
networking like across max and all ass
[TS]
◼
►
devices including the future much bigger
[TS]
◼
►
iPads that were surely making with
[TS]
◼
►
multiple USB connectors on them right an
[TS]
◼
►
apple make a mouse yeah other person to
[TS]
◼
►
make that once you once you standardize
[TS]
◼
►
on just literally one omnidirectional
[TS]
◼
►
connector that's really small across all
[TS]
◼
►
your products that's that's an advantage
[TS]
◼
►
and you you get to take advantage of the
[TS]
◼
►
ecosystem of existing USBC peripherals
[TS]
◼
►
which presumably will only grow as other
[TS]
◼
►
things adopt it so an apple five years
[TS]
◼
►
ago I can't imagine this discussion even
[TS]
◼
►
taking place in serious ways apple today
[TS]
◼
►
I can imagine this discussion being had
[TS]
◼
►
prompted by whatever and I can imagine
[TS]
◼
►
the USBC contingent inside Apple winning
[TS]
◼
►
the argument and saying we're going to
[TS]
◼
►
go with the industry standard even
[TS]
◼
►
though it is worse than a few ways tech
[TS]
◼
►
wise because it's also better in a few
[TS]
◼
►
ways tech wise and there's an ecosystem
[TS]
◼
►
advantage not just for apple and non
[TS]
◼
►
apple companies but for Apple's own
[TS]
◼
►
products internally to standardize them
[TS]
◼
►
one because it's never been this never
[TS]
◼
►
been a chance to do that before at no
[TS]
◼
►
time in the past has there been any
[TS]
◼
►
viable choice for a standard connector
[TS]
◼
►
for like iPods and all macs except for I
[TS]
◼
►
guess when it was firewire but that was
[TS]
◼
►
part I was hardly viable and firewire
[TS]
◼
►
was definitely not the standard across
[TS]
◼
►
all macs that Max's the demon have it on
[TS]
◼
►
it so here we are and I find myself
[TS]
◼
►
incredibly believing a rumor that if you
[TS]
◼
►
drive phone would have a USBC connector
[TS]
◼
►
on it because you know it's not it's not
[TS]
◼
►
a slam dunk and I'm not even saying it's
[TS]
◼
►
higher than 5050 but i would i would say
[TS]
◼
►
it is fifty-fifty in my mind that tech
[TS]
◼
►
wise coin flip would Apple do it coin
[TS]
◼
►
flip that's that's where I come down on
[TS]
◼
►
us do you want them to I kind of do
[TS]
◼
►
because if they're going to standardize
[TS]
◼
►
on us bc everywhere
[TS]
◼
►
on us bc everywhere
[TS]
◼
►
the I'm sold on the uniformity win and
[TS]
◼
►
I'm also kind of sort of sold on the
[TS]
◼
►
durability win with the little bendy
[TS]
◼
►
finger things and I have no I have no
[TS]
◼
►
data on the right liability thing and of
[TS]
◼
►
course well my connector is still work
[TS]
◼
►
and I don't have these problems that
[TS]
◼
►
people have to do of price you know yeah
[TS]
◼
►
well though my wife said she had one of
[TS]
◼
►
hers that had the little scorch mark I
[TS]
◼
►
looked at it it wasn't like wasn't like
[TS]
◼
►
part was was but that you just just
[TS]
◼
►
mechanically speaking like I love the
[TS]
◼
►
Lightning activated was solid and didn't
[TS]
◼
►
have any little fragile Pinzon and
[TS]
◼
►
everything but the fact that they're
[TS]
◼
►
those little things those little fragile
[TS]
◼
►
fingers are inside the phones I can see
[TS]
◼
►
that being prompted a right I don't have
[TS]
◼
►
data on this but I'm willing to believe
[TS]
◼
►
and so if they did it I won't be angry
[TS]
◼
►
I'll be kind of proud of them for being
[TS]
◼
►
surprisingly pragmatic and courageous
[TS]
◼
►
and for ya kind of kind of not so much
[TS]
◼
►
courageous in terms of like like we're
[TS]
◼
►
willing to take the heat because I think
[TS]
◼
►
they wouldn't actually that's the other
[TS]
◼
►
aspect to this some people were going to
[TS]
◼
►
me like you just changed the connector
[TS]
◼
►
you're changing it again well first of
[TS]
◼
►
all just as a relative term like the
[TS]
◼
►
30-pin connector was around for almost
[TS]
◼
►
ten years and so you know that I think
[TS]
◼
►
that's a good run this is slightly more
[TS]
◼
►
than half of that it's if they ended up
[TS]
◼
►
swapping this out and slowly
[TS]
◼
►
transitioning it would be like five six
[TS]
◼
►
years by the time they were done
[TS]
◼
►
transitioning everything right all the
[TS]
◼
►
products they sold that's a little bit
[TS]
◼
►
that's you know it's shorter than a
[TS]
◼
►
30-pin but unlike the 30 pin to
[TS]
◼
►
lightning they wouldn't be changing one
[TS]
◼
►
proprietary connector for another they
[TS]
◼
►
would actually be moving to where
[TS]
◼
►
everybody else already is so I can't I
[TS]
◼
►
think actually people wouldn't be all
[TS]
◼
►
that mad about yes you'll be mad all I
[TS]
◼
►
have leave lightning cables what the
[TS]
◼
►
hell do I do with them right but there
[TS]
◼
►
is a wit there is a PR and real win
[TS]
◼
►
there to say but we move to the standard
[TS]
◼
►
we move to the industry standard so now
[TS]
◼
►
you know if you're in a mixed household
[TS]
◼
►
Android and iOS device you don't have to
[TS]
◼
►
have two separate charging cables and
[TS]
◼
►
the thing that you use to charge your
[TS]
◼
►
Mac can also charge your phone and just
[TS]
◼
►
there's a you know there's a story to be
[TS]
◼
►
had there to sell this so that it is
[TS]
◼
►
less impact so that it's basically even
[TS]
◼
►
though it hasn't been around for 10
[TS]
◼
►
years we're not moving to another
[TS]
◼
►
proprietary one we're not screwing your
[TS]
◼
►
movie the interest and so people will be
[TS]
◼
►
less angry for a shorter
[TS]
◼
►
period of time I think Marco yeah I I
[TS]
◼
►
pretty much agree with John if you would
[TS]
◼
►
have asked me a year ago I would have
[TS]
◼
►
said all that why would they kill
[TS]
◼
►
anything that's dumb in this moment copy
[TS]
◼
►
your grab might have said it after that
[TS]
◼
►
who knows but the way I feel about it
[TS]
◼
►
now like it's what you know that now
[TS]
◼
►
that I've had my my USB see macbook pro
[TS]
◼
►
for a few months and I've I have a few
[TS]
◼
►
USBC cables and now I had the stupid
[TS]
◼
►
thing where I have like half of my
[TS]
◼
►
cables are that car and half for another
[TS]
◼
►
cry and its really annoying and you know
[TS]
◼
►
on the phone it's a little bit different
[TS]
◼
►
than like a laptop because it's the
[TS]
◼
►
other end of the cable but it is kind of
[TS]
◼
►
annoying when I'm packing for a trip and
[TS]
◼
►
I'm packing my charging cables that most
[TS]
◼
►
of what i use charges via lightning but
[TS]
◼
►
not all of what i use i still have to
[TS]
◼
►
have a u.s. you know some mini USB
[TS]
◼
►
cables and now i have a USBC cable for
[TS]
◼
►
this new laptop and probably anything i
[TS]
◼
►
get in the future will be USBC cables
[TS]
◼
►
there is a lot you know like the EU has
[TS]
◼
►
mandated certain charge cable standards
[TS]
◼
►
for a while and the reason why is
[TS]
◼
►
because this actually generates tons of
[TS]
◼
►
waste like all the different like waste
[TS]
◼
►
cables that people have to you know buy
[TS]
◼
►
separately and then we're at separately
[TS]
◼
►
if their own way and have all these
[TS]
◼
►
different connectors and everything it
[TS]
◼
►
actually does hurt progress on a number
[TS]
◼
►
of big ways to have all these
[TS]
◼
►
proprietary things I think all you have
[TS]
◼
►
to do to decide whether this is a good
[TS]
◼
►
idea or not kind of in like in theory is
[TS]
◼
►
to think like if they were designing the
[TS]
◼
►
iphone 5 the first cable if the first
[TS]
◼
►
phone not to use the dock connector if
[TS]
◼
►
they were designing that today would
[TS]
◼
►
they still make lightning today in a
[TS]
◼
►
world where USBC exists or would they
[TS]
◼
►
just use us bc and it's kind of you know
[TS]
◼
►
if you do the metal exercise like what
[TS]
◼
►
would be like the right thing to do if
[TS]
◼
►
they were if they had a clean start
[TS]
◼
►
today if there was no legacy to worry
[TS]
◼
►
about no established devices out there
[TS]
◼
►
on the world what would be like the
[TS]
◼
►
right choice and i think it's very clear
[TS]
◼
►
USPSA for the right choice you know
[TS]
◼
►
assuming it is probably more resilient
[TS]
◼
►
because of you know having the pins on
[TS]
◼
►
the cable and so instead of the plug
[TS]
◼
►
things like that but also just because
[TS]
◼
►
it is clearly a really good very soon to
[TS]
◼
►
be very widespread industry standard
[TS]
◼
►
and there's a lot of benefits to that
[TS]
◼
►
like Apple does love a good proprietary
[TS]
◼
►
port but when they can make one they do
[TS]
◼
►
love that they'll take it took advantage
[TS]
◼
►
when they can but not always sometimes
[TS]
◼
►
they just use standard things like us be
[TS]
◼
►
like on the max like you know they for a
[TS]
◼
►
long time they used a standard headphone
[TS]
◼
►
jack because that it wasn't worth making
[TS]
◼
►
their own custom headphone jack like the
[TS]
◼
►
world had a standard for this thing and
[TS]
◼
►
they used it and most of the time they
[TS]
◼
►
do that most of the time that's the
[TS]
◼
►
choice they make and right now I think
[TS]
◼
►
it's very very clear that you like when
[TS]
◼
►
they made the dock connector that was a
[TS]
◼
►
special purpose thing they made for
[TS]
◼
►
ipods they and they later adapted it
[TS]
◼
►
when they made lightning there was
[TS]
◼
►
nothing better for them to move to it
[TS]
◼
►
the industry the any of the USB
[TS]
◼
►
consortium and their people were
[TS]
◼
►
designing god knows what with all those
[TS]
◼
►
crazy like like the USB 3 b connector
[TS]
◼
►
mini micro USB the the seven connectors
[TS]
◼
►
i have to my digital cameras in the
[TS]
◼
►
house yeah it looks almost the same yeah
[TS]
◼
►
and that like pretty much everything the
[TS]
◼
►
USB people have ever designed from a
[TS]
◼
►
cable perspective or from a country
[TS]
◼
►
perspective rather has been horrendous
[TS]
◼
►
before us pc it's no coincidence that
[TS]
◼
►
Apple allegedly had a very big role in
[TS]
◼
►
USBC possibly even designed the whole
[TS]
◼
►
thing themselves and just like handing
[TS]
◼
►
it to the USB people saying here if
[TS]
◼
►
that's another reason by the way that
[TS]
◼
►
this argument could be one inside Apple
[TS]
◼
►
because whatever sort of not invented
[TS]
◼
►
here Apple pride things may be
[TS]
◼
►
preventing it like with lightning we
[TS]
◼
►
made that be like we kind of made us bc
[TS]
◼
►
too so yeah we're all good and we're all
[TS]
◼
►
good in the pride area even if the world
[TS]
◼
►
doesn't know it we here at Apple know
[TS]
◼
►
that we kind of made this too so that
[TS]
◼
►
there's another that that's why I can
[TS]
◼
►
imagine this argument big one inside
[TS]
◼
►
Apple exactly and so today no question
[TS]
◼
►
the right move if you were starting
[TS]
◼
►
fresh would be us bc and so the only
[TS]
◼
►
question is is it worth it for Apple to
[TS]
◼
►
endure the transition costs to get to
[TS]
◼
►
that point and I think you know Apple
[TS]
◼
►
you know I made a joke about courage
[TS]
◼
►
earlier referring to there they're
[TS]
◼
►
wonderful just justification for moving
[TS]
◼
►
the headphone jack but I think ditching
[TS]
◼
►
lightning this year and going to us bc
[TS]
◼
►
in this new fancy phone that would be
[TS]
◼
►
real courage because they are going to
[TS]
◼
►
hear about it from the users if they do
[TS]
◼
►
is they are definitely going to hear
[TS]
◼
►
from people i mean people are
[TS]
◼
►
mad today about lightning I think
[TS]
◼
►
they're still mad almost five years
[TS]
◼
►
later that they can't use their dock
[TS]
◼
►
connector that they bought ten years ago
[TS]
◼
►
to charge their iphone I do hope though
[TS]
◼
►
like maybe I bought his numbers in this
[TS]
◼
►
because Android phones are super risky I
[TS]
◼
►
think I saw like what their market share
[TS]
◼
►
is among smartphones I think it's like
[TS]
◼
►
eighty percent or something it's some
[TS]
◼
►
really really high number I'm hoping
[TS]
◼
►
that every house that has some high
[TS]
◼
►
percentage of the houses that have angry
[TS]
◼
►
people who are angry about like dropping
[TS]
◼
►
lightning the they'll be USBC charging
[TS]
◼
►
cables hanging around within a couple
[TS]
◼
►
years to charge the android phones mass
[TS]
◼
►
exactly and so if you think about like
[TS]
◼
►
what does an all USBC world look like
[TS]
◼
►
well we're already gonna be halfway
[TS]
◼
►
there because all android phones are
[TS]
◼
►
going to have it if they don't already
[TS]
◼
►
they're gonna have it you know probably
[TS]
◼
►
the next year right and so like you're
[TS]
◼
►
gonna start seeing now in you know in
[TS]
◼
►
places like like you know like hotel
[TS]
◼
►
nightstands and like charging cables in
[TS]
◼
►
like airports and and like terminals and
[TS]
◼
►
stuff like that like you're gonna start
[TS]
◼
►
seeing you know where we're used to see
[TS]
◼
►
maybe you'd have a lightning port or
[TS]
◼
►
lightning cable and maybe you have one
[TS]
◼
►
of those dual like lightning and micro
[TS]
◼
►
USB things you're gonna start seeing us
[TS]
◼
►
bc all over all those things now for all
[TS]
◼
►
the android phones and wouldn't it be
[TS]
◼
►
great if they could just do us bc and
[TS]
◼
►
have that cover although that would just
[TS]
◼
►
be the new standard for charging your
[TS]
◼
►
phone but that would be amazing i think
[TS]
◼
►
apple had big plans for lightning for it
[TS]
◼
►
being this like amazing universal report
[TS]
◼
►
that could do all these different data
[TS]
◼
►
things and everything and i think part
[TS]
◼
►
of the justification for removing the
[TS]
◼
►
headphone jack last year was you know it
[TS]
◼
►
turns out live in a wireless world like
[TS]
◼
►
most what we do is wireless it's still
[TS]
◼
►
like i'll go like i'll go look at like
[TS]
◼
►
you know audio stuff i try to buy like a
[TS]
◼
►
decent microphone or sound interface for
[TS]
◼
►
iOS devices and a lot of them didn't
[TS]
◼
►
even make the jump from 30-pin to
[TS]
◼
►
lightning I think lightning largely
[TS]
◼
►
hasn't panned out in like being the
[TS]
◼
►
universal accessory port Apple wanted it
[TS]
◼
►
to be and for a number of reasons one is
[TS]
◼
►
you know wireless things are so good
[TS]
◼
►
another is that Android is more of a
[TS]
◼
►
presence than I think Apple you know
[TS]
◼
►
thought it would be or wanted it to be
[TS]
◼
►
in that market you know it's similar to
[TS]
◼
►
like you know one of the reasons
[TS]
◼
►
everyone said why they wouldn't maybe do
[TS]
◼
►
this is what they just had to never make
[TS]
◼
►
headphones this past year and well no
[TS]
◼
►
lighting headphones have actually been
[TS]
◼
►
around for a couple years but there's
[TS]
◼
►
been like three pairs of them like
[TS]
◼
►
there's been almost none and almost
[TS]
◼
►
nobody uses them the only ones that have
[TS]
◼
►
any reasonable use are the ones that
[TS]
◼
►
Apple includes in the box for free with
[TS]
◼
►
the iphone 7 but if they changed us bc
[TS]
◼
►
they would probably just include a USBC
[TS]
◼
►
version and just like it was basically
[TS]
◼
►
no big deal for all the people who got
[TS]
◼
►
the ones in the box for free with the
[TS]
◼
►
iphone 7 it would be similarly no big
[TS]
◼
►
deal for all the people who would get
[TS]
◼
►
the new USBC ones in the box with the
[TS]
◼
►
iphone 8 or whatever it's called so like
[TS]
◼
►
that you can rule that argument right
[TS]
◼
►
out that doesn't matter that that
[TS]
◼
►
doesn't matter enough right if you also
[TS]
◼
►
look at the ipad in particular the ipad
[TS]
◼
►
really needs needs help you know it it
[TS]
◼
►
needs to become more of a work device to
[TS]
◼
►
boost its sales because it seems like
[TS]
◼
►
you know they nailed the like passive
[TS]
◼
►
consumption market pretty well if you
[TS]
◼
►
want a passive consumption by rich
[TS]
◼
►
people market yeah that yeah yeah the
[TS]
◼
►
high end of the passive consumption
[TS]
◼
►
market they they they have that covered
[TS]
◼
►
now where I think they need to make a
[TS]
◼
►
lot more headway is in the productivity
[TS]
◼
►
market and they are starting to see you
[TS]
◼
►
know things like things like the surface
[TS]
◼
►
hurting them but not in like a massive
[TS]
◼
►
way yet but in a way that they should
[TS]
◼
►
really be noticing and that they
[TS]
◼
►
probably are and for the ipad to grow
[TS]
◼
►
they they are making it more PC like
[TS]
◼
►
they added the smart keyboards they
[TS]
◼
►
added the smart connector they added the
[TS]
◼
►
pencil that you know they're going to
[TS]
◼
►
hopefully keep pushing in this direction
[TS]
◼
►
you know who knows what the software has
[TS]
◼
►
coming next month or this month or
[TS]
◼
►
whatever it is we'll see i guess but i
[TS]
◼
►
think there is large potential if you
[TS]
◼
►
would put a USBC port on an iPad because
[TS]
◼
►
right now I'm in earlier but like sound
[TS]
◼
►
devices and things that you like very
[TS]
◼
►
few them are available for lightning
[TS]
◼
►
everything is available for computers
[TS]
◼
►
like every kind of peripheral you can
[TS]
◼
►
think of is available with a USB
[TS]
◼
►
interface on the end of it and it made
[TS]
◼
►
me not USBC port necessary but like it
[TS]
◼
►
could plug into USB seaport through a
[TS]
◼
►
very easy cheap cable or a very easy
[TS]
◼
►
adapter that you probably would already
[TS]
◼
►
have three up in the bag if Apple wants
[TS]
◼
►
the iPad to become more of a computer
[TS]
◼
►
adding a USBC port or two or three is
[TS]
◼
►
not ridiculous you know it's a kind of
[TS]
◼
►
early I remember when I suggested that
[TS]
◼
►
it was on this show I suggested maybe a
[TS]
◼
►
couple years ago adding a bunch of USB
[TS]
◼
►
ports the ipad knife pretty sure both
[TS]
◼
►
you laughed at me very heartily because
[TS]
◼
►
every Apple commentator would have
[TS]
◼
►
laughed the suggestion a year ago or
[TS]
◼
►
more we all did every since the ipad
[TS]
◼
►
wanna live and laugh at it i said like
[TS]
◼
►
you have so much room on the side of the
[TS]
◼
►
ipad and they wanted to be a bit more
[TS]
◼
►
capable it's the place to put i was
[TS]
◼
►
thinking of us be a ports that's how
[TS]
◼
►
long ago it was like I was envisioning
[TS]
◼
►
USBA ports on the side of like the iPad
[TS]
◼
►
1 because there was actually room for
[TS]
◼
►
them back then but you know the Apple no
[TS]
◼
►
no I like I want more than one port on
[TS]
◼
►
the 12 inch iPad pro I don't want just
[TS]
◼
►
one centered in the bottom replacing the
[TS]
◼
►
Lightning port you have the opportunity
[TS]
◼
►
to put more than one there's plenty of
[TS]
◼
►
room and if you want it to be the pro
[TS]
◼
►
iPad like surface hardware it doesn't
[TS]
◼
►
have just one port for power and all USB
[TS]
◼
►
like the macbook one does so you gotta
[TS]
◼
►
compete yeah so I think the ipad there's
[TS]
◼
►
lots of new uses or uses that would be
[TS]
◼
►
better if the ipad had us bc ports at
[TS]
◼
►
least one and if they're gonna do that
[TS]
◼
►
why would they keep the Lightning port
[TS]
◼
►
also it would it would make very little
[TS]
◼
►
sense to keep the light of your
[TS]
◼
►
headphones right now speaking of that I
[TS]
◼
►
just realized the other day wouldn't
[TS]
◼
►
reading these stories about lighting
[TS]
◼
►
headphones and stuff I realized I
[TS]
◼
►
actually don't know where my lightning
[TS]
◼
►
headphones the came with my iphone 7 are
[TS]
◼
►
right now in the house I don't think I
[TS]
◼
►
lost them but I don't know where there
[TS]
◼
►
are now because I've been using air pots
[TS]
◼
►
and right if they if they get out ahead
[TS]
◼
►
of this if they do the transition now
[TS]
◼
►
with the anticipation to it has been two
[TS]
◼
►
things one thing marketer said that like
[TS]
◼
►
us bc it's not it's not pervasive now
[TS]
◼
►
but presumably in a few years it will be
[TS]
◼
►
pervasive thanks to android phones and
[TS]
◼
►
everything right so they'll be out ahead
[TS]
◼
►
of that so they will be saving their
[TS]
◼
►
customers from the experience of being
[TS]
◼
►
like oh I'm on vacation and oh I can't
[TS]
◼
►
use my iphone with this thingy or this
[TS]
◼
►
charge cable because it's not USB so
[TS]
◼
►
saving them from that and then to the
[TS]
◼
►
thing the Apple kind of knows in
[TS]
◼
►
controls is what is the time horizon for
[TS]
◼
►
wireless charging right is that just
[TS]
◼
►
around the corner is it one or two years
[TS]
◼
►
I feel like Apple if they switch now
[TS]
◼
►
we believe that by the time we get our
[TS]
◼
►
device is something that we can't USB
[TS]
◼
►
can't use USBC anymore we'll have the
[TS]
◼
►
wireless charging thing covered so again
[TS]
◼
►
they're in a position to know and those
[TS]
◼
►
all seem like reasonable things that
[TS]
◼
►
happen well the other thing is like I
[TS]
◼
►
mean this this doesn't sound a lot more
[TS]
◼
►
likely than Apple adding USB 2 and iPad
[TS]
◼
►
but what if the phone is getting thicker
[TS]
◼
►
because they're getting rid of the
[TS]
◼
►
bezels and they need somewhere to put
[TS]
◼
►
things at the camera the reason why
[TS]
◼
►
those bezels are there is you know
[TS]
◼
►
partly out of like you know looks and
[TS]
◼
►
grip and everything but mostly because
[TS]
◼
►
that's where have to put a bunch of
[TS]
◼
►
components that are too deep to fit
[TS]
◼
►
behind the screen and if they're moving
[TS]
◼
►
to these larger screen like more edge to
[TS]
◼
►
edge phone designs that can be smaller
[TS]
◼
►
in the hand I have a smaller you know
[TS]
◼
►
width and height in the hand they might
[TS]
◼
►
have to get thicker in order to just
[TS]
◼
►
have space for things like a decent
[TS]
◼
►
camera get ready for some bigger camera
[TS]
◼
►
bumps well probably but that's that
[TS]
◼
►
seems like a more Apple II as as judged
[TS]
◼
►
by the iphone 7 they'll just make a
[TS]
◼
►
bigger bulge rather than make pulsing
[TS]
◼
►
water thicker but we'll see yeah maybe
[TS]
◼
►
anyway so my point is basically that
[TS]
◼
►
like in a perfect world if they started
[TS]
◼
►
from scratch they had no legacy they'd
[TS]
◼
►
probably go USB see that would probably
[TS]
◼
►
the best option if you look at the ipad
[TS]
◼
►
the ipad could really use us bc and it
[TS]
◼
►
wouldn't make a lot of sense it wouldn't
[TS]
◼
►
be very apple style to still keep
[TS]
◼
►
lightning on there they could just
[TS]
◼
►
replace that we are already not using
[TS]
◼
►
lightning for much else besides charging
[TS]
◼
►
like it's not being used for a whole lot
[TS]
◼
►
more by most people than just charging
[TS]
◼
►
your phone and they're already pushing
[TS]
◼
►
things like bluetooth for a lot of
[TS]
◼
►
peripherals for audio output and things
[TS]
◼
►
like that so and and of course then also
[TS]
◼
►
you look at the mac and the end the mac
[TS]
◼
►
you know if you have us bc on both
[TS]
◼
►
things everything shares the same
[TS]
◼
►
peripherals everything shares the same
[TS]
◼
►
cables you can charge them everywhere we
[TS]
◼
►
even with the android device cables you
[TS]
◼
►
can use all the devices for android
[TS]
◼
►
right now that are made by companies
[TS]
◼
►
like Sony that like if sony has to pick
[TS]
◼
►
between making something for lightning
[TS]
◼
►
or make something for us bc for android
[TS]
◼
►
phones they pick android because they
[TS]
◼
►
are there more of an android focus
[TS]
◼
►
company there's lots of companies like
[TS]
◼
►
that we're like you kind of have to like
[TS]
◼
►
when you pick teams like you see like
[TS]
◼
►
some of the headphones like there are
[TS]
◼
►
some USBC headphones now for android
[TS]
◼
►
and there are some Lightning headphones
[TS]
◼
►
for iPhones and usually the same
[TS]
◼
►
headphone isn't available in both like
[TS]
◼
►
you kind of have to pick and it sucks
[TS]
◼
►
having this like this format war really
[TS]
◼
►
going on between these companies in
[TS]
◼
►
these different ecosystems where you
[TS]
◼
►
can't use the same headphones between
[TS]
◼
►
two different devices wouldn't it be
[TS]
◼
►
great if you could just have one
[TS]
◼
►
standard and USBC is good enough and
[TS]
◼
►
it's going to be good enough quite some
[TS]
◼
►
time we're not going to have to change
[TS]
◼
►
cables again in like three years from
[TS]
◼
►
now it's going to be a while and it
[TS]
◼
►
would be amazing to have that now there
[TS]
◼
►
is one other part of this that is worth
[TS]
◼
►
pointing out and that is the other end
[TS]
◼
►
of the cable the end that plugs into the
[TS]
◼
►
power brick or the computer and if the
[TS]
◼
►
case may be I think personally I think
[TS]
◼
►
it's more likely that this rumor has
[TS]
◼
►
been misunderstood and that the more
[TS]
◼
►
likely outcome here is that Apple's not
[TS]
◼
►
changing the phone to us bc but they're
[TS]
◼
►
just going to ship it in the box with a
[TS]
◼
►
USBC cable that plugs into USB see brick
[TS]
◼
►
but that's still going to have lightning
[TS]
◼
►
on the phone and that is way more likely
[TS]
◼
►
that's totally that's totally what I
[TS]
◼
►
thought and I think that's so much more
[TS]
◼
►
boring of a rumor so that's why I'm like
[TS]
◼
►
I don't want to talk about that because
[TS]
◼
►
it's like all right fine like all you
[TS]
◼
►
can do for that one is get angry about
[TS]
◼
►
the fact that now you have no place to
[TS]
◼
►
chip plug in your charging cable but
[TS]
◼
►
that would make such perfect sense along
[TS]
◼
►
with everything we have but but why is
[TS]
◼
►
that a story that's not a Wall Street
[TS]
◼
►
Journal caliber story like because who
[TS]
◼
►
you know who cares whatever I really
[TS]
◼
►
hope that's not it and the thing is in
[TS]
◼
►
many ways having us bc and the charger
[TS]
◼
►
end is actually worse than having us be
[TS]
◼
►
a and the charger end because I as I
[TS]
◼
►
rented on Twitter earlier like basically
[TS]
◼
►
like the entire world right now has tons
[TS]
◼
►
of infrastructure in place that has USB
[TS]
◼
►
a ports everywhere for people to chart
[TS]
◼
►
people to plug their phones into to
[TS]
◼
►
charge them with and this isn't just
[TS]
◼
►
like the phone owner having to buy a new
[TS]
◼
►
power brick or you know having to use a
[TS]
◼
►
different one that comes in the box and
[TS]
◼
►
throw other old ones this is like again
[TS]
◼
►
it's like airplanes cars hotels like all
[TS]
◼
►
is different yeah luggage all these
[TS]
◼
►
different places where you have us be a
[TS]
◼
►
ports those travel things that we all
[TS]
◼
►
have with like 12 USB a ports on them
[TS]
◼
►
you take the hotel so you can charge all
[TS]
◼
►
families devices with you now there's
[TS]
◼
►
nothing to say that all those vices
[TS]
◼
►
won't also convert to us bc at some
[TS]
◼
►
the question of if you're changing the
[TS]
◼
►
non phone end of the cable which is what
[TS]
◼
►
we're talking about now even though it's
[TS]
◼
►
boring if you're changing the non phone
[TS]
◼
►
end of the cable is now the right time
[TS]
◼
►
to change away from a because what
[TS]
◼
►
you're not gaining much except for the
[TS]
◼
►
Ogam you're gaining is uniform sanity
[TS]
◼
►
with an apples line where you no longer
[TS]
◼
►
have the embarrassing situation where
[TS]
◼
►
you buy a macbook pro in an iphone and
[TS]
◼
►
you can't charge them at each other but
[TS]
◼
►
that's it that's all you get out of it
[TS]
◼
►
yeah and so like you know it would be
[TS]
◼
►
fine to have to have us bc to see as the
[TS]
◼
►
main thing or see the lightning as the
[TS]
◼
►
main thing that would be fine but i
[TS]
◼
►
think see the lightning as the cable
[TS]
◼
►
that comes the phone and as a thing the
[TS]
◼
►
most people have is actually less
[TS]
◼
►
convenient now and for the foreseeable
[TS]
◼
►
future then ada lightning would be
[TS]
◼
►
because there are so many a ports
[TS]
◼
►
everywhere in the world that people
[TS]
◼
►
already have installed or bought or
[TS]
◼
►
everything else and it goes way beyond
[TS]
◼
►
just buying a new power brick and it
[TS]
◼
►
goes into things like buying a new car
[TS]
◼
►
or reef or retrofitting airplanes and
[TS]
◼
►
like those are things that just don't
[TS]
◼
►
happen very often so we're going to have
[TS]
◼
►
us be a ports as like the new power
[TS]
◼
►
outlet for phones for a long time to
[TS]
◼
►
come and you can't adapt a USB a port to
[TS]
◼
►
have a USBC cable plugged into it you
[TS]
◼
►
can go the other direction with all
[TS]
◼
►
these little wonderful nine dollar
[TS]
◼
►
adapters and apple sells but you can't
[TS]
◼
►
go the other way you can't plug a USB
[TS]
◼
►
see device into USB a port it violates
[TS]
◼
►
the USB spec because as lots of weird
[TS]
◼
►
things that can go wrong if you do it
[TS]
◼
►
wrong and lots of like weird
[TS]
◼
►
combinations they didn't want to allow
[TS]
◼
►
with like what do you do with the
[TS]
◼
►
massive amount of power on these pins
[TS]
◼
►
and things like that and so that
[TS]
◼
►
direction can't be like legally adapted
[TS]
◼
►
by the USB spec and for very good
[TS]
◼
►
reasons that are probably likely to
[TS]
◼
►
change so if you're gonna have a cable
[TS]
◼
►
that you're going to want to plug into
[TS]
◼
►
whatever you find as you travel or go
[TS]
◼
►
throughout the world or in turn out of
[TS]
◼
►
your car wherever else you're probably
[TS]
◼
►
going to want a whatever the phone has
[TS]
◼
►
lightning your USB c 2 USB a and then
[TS]
◼
►
maybe have a dongle with your laptop's
[TS]
◼
►
you can plug it in there sometimes you
[TS]
◼
►
want to save yourself some email yeah go
[TS]
◼
►
you have to tell them that you know that
[TS]
◼
►
those connectors that go from a to c you
[TS]
◼
►
have to tell you have to say that yes i
[TS]
◼
►
know there are connected I know you can
[TS]
◼
►
go on lots of places and buy one from
[TS]
◼
►
some kind of no-name brand but there's a
[TS]
◼
►
reason why there aren't that many of
[TS]
◼
►
them and why you don't see people like
[TS]
◼
►
because they're bad bad things can
[TS]
◼
►
happen please don't use them so speaking
[TS]
◼
►
of saving email I forgot to mention that
[TS]
◼
►
i do have a modern Apple TV in the house
[TS]
◼
►
and that is us pc would either of you
[TS]
◼
►
care to wager guess how many times I've
[TS]
◼
►
plug to USC a USBC cable into that Apple
[TS]
◼
►
TV isn't that just a diagnostic port I
[TS]
◼
►
don't think it's like supposed to be a
[TS]
◼
►
user no it's it's it's for diagnostic
[TS]
◼
►
Janet's for developers like when i
[TS]
◼
►
install provenance the emulator oh yeah
[TS]
◼
►
it's you know similar to how you plug in
[TS]
◼
►
a phone to run devices or to run apps
[TS]
◼
►
that you right from xcode onto the phone
[TS]
◼
►
through USB same thing with the Apple TV
[TS]
◼
►
you plug it into the USB port and it
[TS]
◼
►
becomes an output device for xcode you
[TS]
◼
►
can run stuff on speaking of us bc and
[TS]
◼
►
then gender switch has us bc which is
[TS]
◼
►
out soon and has someone tweeted earlier
[TS]
◼
►
today that if you plug a nintendo switch
[TS]
◼
►
into a macbook pro the switch charges
[TS]
◼
►
the laptop not the other way around yeah
[TS]
◼
►
that's pretty great in the world of
[TS]
◼
►
ubiquitous connectors it is kind of a
[TS]
◼
►
weird situation because like we have the
[TS]
◼
►
it's kind of based on size that's like
[TS]
◼
►
it you expect if you're using your
[TS]
◼
►
laptop and you're like oh my phones low
[TS]
◼
►
i'm going to plug it into my laptop
[TS]
◼
►
that's the thing like we've all done
[TS]
◼
►
right you fully expect that when you
[TS]
◼
►
plug your phone into your laptop the
[TS]
◼
►
laptop will charge your phone the phone
[TS]
◼
►
wont charge your laptop and why do you
[TS]
◼
►
think that well because the batteries in
[TS]
◼
►
the lap and the laptop is bigger i guess
[TS]
◼
►
but when you do it with the switch i
[TS]
◼
►
guess they don't know how big they are
[TS]
◼
►
like a little dog that thinks it's the
[TS]
◼
►
big dog it's like i got your neck here's
[TS]
◼
►
some juice take this i don't know who
[TS]
◼
►
knows it could be just the mac think
[TS]
◼
►
it's being charged and it actually isn't
[TS]
◼
►
because i don't understand why the
[TS]
◼
►
switch would output charge or anything
[TS]
◼
►
but in in this world of ubiquitous USB
[TS]
◼
►
see that our future world where
[TS]
◼
►
everything has USB seaports it can be
[TS]
◼
►
confusing as to what the actual
[TS]
◼
►
relationship between devices with
[TS]
◼
►
batteries and then will be when you plug
[TS]
◼
►
them into each other and i'm sure
[TS]
◼
►
they're part of the standard is like for
[TS]
◼
►
that but they probably just didn't quite
[TS]
◼
►
do it right or something they are like
[TS]
◼
►
again why the hell this is switch
[TS]
◼
►
charging anything i don't think there
[TS]
◼
►
are any peripherals that plug into the
[TS]
◼
►
switch and derive power from it so who
[TS]
◼
►
knows yeah what do its various external
[TS]
◼
►
control like the the pro controller what
[TS]
◼
►
are those are those all just wireless
[TS]
◼
►
with their own chargers or what i would
[TS]
◼
►
guess so I mean though all existing game
[TS]
◼
►
console controls i have used one of the
[TS]
◼
►
terrible micro USB things maybe the the
[TS]
◼
►
switch pro controller has a USB see i
[TS]
◼
►
wouldn't know because i don't have a
[TS]
◼
►
pre-order for it
[TS]
◼
►
I'm working on that by the way so
[TS]
◼
►
everybody knows i do have orders i do
[TS]
◼
►
now have pre-orders for the switch and
[TS]
◼
►
for the zelda game that i want thanks to
[TS]
◼
►
some very helpful fans of the show so
[TS]
◼
►
far still no pro controller you're going
[TS]
◼
►
to tell me at some point how I'm
[TS]
◼
►
supposed to get a pro controller when i
[TS]
◼
►
get my switch also can i buy the games i
[TS]
◼
►
heard that Pete went when I mention that
[TS]
◼
►
I had these games in my amazon cart
[TS]
◼
►
ready to pre-order i got a number of
[TS]
◼
►
helping people saying why don't I just
[TS]
◼
►
buy a giant SD card and download them is
[TS]
◼
►
that a thing I can do yeah but like the
[TS]
◼
►
only reason i want the zelda it's like
[TS]
◼
►
the special edition that comes with a
[TS]
◼
►
bunch of little tchotchkes and stuff you
[TS]
◼
►
know and it comes with a soundtrack CD i
[TS]
◼
►
would throw all that away or I'd mail to
[TS]
◼
►
you exactly so so if you don't care
[TS]
◼
►
about that I'm pretty sure every single
[TS]
◼
►
game is use downloadable and the storage
[TS]
◼
►
on the switch itself is not that big so
[TS]
◼
►
everyone's telling you to buy an SD card
[TS]
◼
►
but I think if you just get the switch
[TS]
◼
►
and just want to play zelda you can just
[TS]
◼
►
get it and then download zelda and play
[TS]
◼
►
it and the digit of the story speaking
[TS]
◼
►
of switch about the zelda carts have you
[TS]
◼
►
seen pictures of how big the little the
[TS]
◼
►
switch cartridges are no like they're
[TS]
◼
►
really small like they're not as small
[TS]
◼
►
as like the Micro Micro SD cards but
[TS]
◼
►
they're smaller than you think they are
[TS]
◼
►
and that poses a problem because like
[TS]
◼
►
what if kids find these little games and
[TS]
◼
►
stick them in their mouth swallow them
[TS]
◼
►
or do something else bad with them right
[TS]
◼
►
so Nintendo solution to this was to coat
[TS]
◼
►
the cartridges they sell with a very
[TS]
◼
►
very bad tasting substance so people are
[TS]
◼
►
now licking antenna switch Carter that's
[TS]
◼
►
the backstory i had seen people say oh
[TS]
◼
►
yes they really do taste like garbage I
[TS]
◼
►
didn't know what the back story was
[TS]
◼
►
though yeah that's that's what I've
[TS]
◼
►
heard it's a plausible theory because it
[TS]
◼
►
is it is like kind of a you know a
[TS]
◼
►
swallowing choking hazard they're small
[TS]
◼
►
enough and they're going to be around
[TS]
◼
►
kids like because you know it's not it's
[TS]
◼
►
not like that there you're not worried
[TS]
◼
►
about it kids swallowing the sim card
[TS]
◼
►
from your phone because kids aren't
[TS]
◼
►
playing with the sim card in your phone
[TS]
◼
►
but kids will be around these loose
[TS]
◼
►
cartridges for the switch or they you
[TS]
◼
►
know bring a bunch of them in the back
[TS]
◼
►
of the car with them and play them on a
[TS]
◼
►
car trip and stuff and they're you know
[TS]
◼
►
younger sibling gets ahold of them and
[TS]
◼
►
so apparently they taste terrible wait
[TS]
◼
►
so I sort of question all right so so I
[TS]
◼
►
used to bite my nails and one of the
[TS]
◼
►
ways i stopped was i got one of those
[TS]
◼
►
like horrible tasting nail polish things
[TS]
◼
►
same theory and yeah however the one of
[TS]
◼
►
the shortcomings of that is that it
[TS]
◼
►
would like rub off on like
[TS]
◼
►
preparing or like anything anything that
[TS]
◼
►
I touched would taste horrible and so if
[TS]
◼
►
you like handle a switch cartridge and
[TS]
◼
►
you can make a sandwich it like is it
[TS]
◼
►
going to rub off at all are you gonna
[TS]
◼
►
taste that so I have to say that this is
[TS]
◼
►
the internet and I've just read some
[TS]
◼
►
tweets so for all I know this is totally
[TS]
◼
►
false and people just got some weird
[TS]
◼
►
foul tasting stuff on their switch
[TS]
◼
►
cartridges but i will say that now
[TS]
◼
►
assuming the story is true i would think
[TS]
◼
►
that the coding they put in these
[TS]
◼
►
cartridges would have some of the same
[TS]
◼
►
problems as the nail buying stuff one
[TS]
◼
►
that it would eventually be able to wear
[TS]
◼
►
off or be sucked off as very determined
[TS]
◼
►
nail biters know well that if you really
[TS]
◼
►
if you really want to go to town you can
[TS]
◼
►
a build up a tolerance to and be
[TS]
◼
►
eventually remove that substance stuff
[TS]
◼
►
it I quit with one application but
[TS]
◼
►
that's how bad it was you're you're not
[TS]
◼
►
as a terminus on some little children
[TS]
◼
►
yeah it I can tell you from personal
[TS]
◼
►
experience with people my family who I
[TS]
◼
►
will not name who are not me that it is
[TS]
◼
►
possible to if you are stubborn enough
[TS]
◼
►
to get rid of stuff and to like you said
[TS]
◼
►
that like will it come off on your hands
[TS]
◼
►
I think it has to necessarily come off
[TS]
◼
►
your hands if your hands are wet because
[TS]
◼
►
if it doesn't come off on your hands
[TS]
◼
►
when they're wet it also won't come off
[TS]
◼
►
on your tongue on you right and so I
[TS]
◼
►
think those are real things but what I'm
[TS]
◼
►
hoping is that cartridges don't get
[TS]
◼
►
handled much under normal circumstances
[TS]
◼
►
and the people's hands are not wet
[TS]
◼
►
enough to pull off the stuff again
[TS]
◼
►
assuming this entire story is true but
[TS]
◼
►
all we know is that when any of us gets
[TS]
◼
►
it or encounters a nintendo switch
[TS]
◼
►
cartridge is incumbent upon us as part
[TS]
◼
►
of the homework for the show to like it
[TS]
◼
►
you just give me a really good reason to
[TS]
◼
►
just download all my games and not ever
[TS]
◼
►
buy one well you have to get one to like
[TS]
◼
►
you have to tips gonna want to look at
[TS]
◼
►
that i just have to look Maya SD cards
[TS]
◼
►
and see if that has the same coding
[TS]
◼
►
that's right you need to ABX test this
[TS]
◼
►
oh my god we are sponsored this week by
[TS]
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betterment to learn more visit
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investing made better ah anyway oh I
[TS]
◼
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think what the thing that bothers me
[TS]
◼
►
about the iphone USBC thing is if the
[TS]
◼
►
USBC is on the device itself is on the
[TS]
◼
►
iphone what technical thing does that
[TS]
◼
►
solve like yes I understand that there's
[TS]
◼
►
a consistency with the rest of like the
[TS]
◼
►
laptop line but what does that actually
[TS]
◼
►
do for an iphone that makes the iphone
[TS]
◼
►
itself better don't we get the advantage
[TS]
◼
►
of dedicated analog audio pins so that
[TS]
◼
►
we don't need the deck and the things
[TS]
◼
►
anymore and we could have cheap
[TS]
◼
►
headphones to connect to us bc or limas
[TS]
◼
►
remembering this both USBC add lighting
[TS]
◼
►
have have ways to do that however we
[TS]
◼
►
also did find that in the little apple
[TS]
◼
►
dongle is a little tiny back because dax
[TS]
◼
►
costs nothing and it's not a very good
[TS]
◼
►
one but it doesn't matter for most
[TS]
◼
►
people for what they're using it's fine
[TS]
◼
►
sorry that's a potential advantage that
[TS]
◼
►
you could get if Apple decides to take
[TS]
◼
►
advantage of it and if they're it may I
[TS]
◼
►
have no idea if there are any existing
[TS]
◼
►
headphones that take analog audio
[TS]
◼
►
signals and have instead of a you know a
[TS]
◼
►
regular headphone jack come and they
[TS]
◼
►
have a USB see one but in theory that's
[TS]
◼
►
one there's also you know techno tech
[TS]
◼
►
buys the thing with the bendy pins that
[TS]
◼
►
we talked about like who knows how big a
[TS]
◼
►
problem that is but it stands to reason
[TS]
◼
►
that it is better to have the parts that
[TS]
◼
►
eventually fatigue or bend or wear out
[TS]
◼
►
on the cable you can throw away and not
[TS]
◼
►
inside the device so that's another tech
[TS]
◼
►
advantage yeah I guess I guess I just
[TS]
◼
►
there's nothing that you guys have said
[TS]
◼
►
or that I can think of that makes me
[TS]
◼
►
think oh this is a technical problem
[TS]
◼
►
that's being solved with us bc it is
[TS]
◼
►
worth that that juice is worth
[TS]
◼
►
squeeze of pissing off the entire world
[TS]
◼
►
for another for another cable change or
[TS]
◼
►
another port don't you think you guys
[TS]
◼
►
not agree what you both said that you
[TS]
◼
►
thought people will be angry but I
[TS]
◼
►
totally think people will be less angry
[TS]
◼
►
than 30 pin delighting even though
[TS]
◼
►
30-pin was 30 10 years old I think
[TS]
◼
►
they'll be less angry about this because
[TS]
◼
►
it's a switch to the standard because
[TS]
◼
►
yes you're going to be grumbly you're
[TS]
◼
►
assuming though that people have us bc
[TS]
◼
►
devices i am cheap and i don't buy
[TS]
◼
►
expensive things terribly often but i
[TS]
◼
►
always keep up-to-date on on iphones and
[TS]
◼
►
ipads whatnot and and I don't have a you
[TS]
◼
►
like I said the only USBC device i have
[TS]
◼
►
is an apple TV that I've never plugged
[TS]
◼
►
USBC into they'd be a little bit ahead
[TS]
◼
►
of the curve like I agree people don't
[TS]
◼
►
have but I think every story about this
[TS]
◼
►
would be Apple concedes or like the most
[TS]
◼
►
negative story you can have a apple
[TS]
◼
►
finally concedes and does what everyone
[TS]
◼
►
else does Apple finally gets in line
[TS]
◼
►
ever finally does the industry standard
[TS]
◼
►
thing I think that would be the negative
[TS]
◼
►
Apple spin on these stories and you know
[TS]
◼
►
again with the European regulations
[TS]
◼
►
requiring whatever was mini USB and
[TS]
◼
►
probably going to require us bc like i
[TS]
◼
►
think that's the spin on the story and
[TS]
◼
►
yes it's like oh I don't care what the
[TS]
◼
►
hell'd standards I got a houseful of
[TS]
◼
►
freaking lightning cables and I
[TS]
◼
►
worthless to me right like people will
[TS]
◼
►
be angry but I think the story will be
[TS]
◼
►
Apple gets in line with everybody else
[TS]
◼
►
and that will soften the blow again I
[TS]
◼
►
think if you're going to do that though
[TS]
◼
►
you wait another year or something like
[TS]
◼
►
that because everyone is still sensitive
[TS]
◼
►
to this because I still within the last
[TS]
◼
►
month have heard people whining about
[TS]
◼
►
lightning ports and and so if you're
[TS]
◼
►
going to make this jump you make the
[TS]
◼
►
jump where it's when it's it's it's
[TS]
◼
►
preposterous that Apple isn't on us bc
[TS]
◼
►
right now I really member though do you
[TS]
◼
►
want the little ice yeah because again
[TS]
◼
►
at the thing that I can't get past is
[TS]
◼
►
it's not solving any technical problem
[TS]
◼
►
that I'm aware of maybe on like an iPad
[TS]
◼
►
maybe if you wanted to plug in say an
[TS]
◼
►
external display which I guess you can
[TS]
◼
►
do that with the hdmi cable on a phone
[TS]
◼
►
or pad anyway I've had anyway so yeah
[TS]
◼
►
I'm failing to see what technical
[TS]
◼
►
problem that makes the iPhone itself
[TS]
◼
►
better what technical problem are they
[TS]
◼
►
solving by doing this because otherwise
[TS]
◼
►
why bother well we also don't know how
[TS]
◼
►
pervasive the Lightning connect
[TS]
◼
►
your problems are like I don't know how
[TS]
◼
►
many people do we know who have had this
[TS]
◼
►
problem I I know two people Marco and
[TS]
◼
►
Merlin right who have both had problems
[TS]
◼
►
with the contacts you know the bendy
[TS]
◼
►
little bits coming out of thing and then
[TS]
◼
►
scorching the little connectors I
[TS]
◼
►
believe what it marketed you get your
[TS]
◼
►
phone replaced because of that yeah I
[TS]
◼
►
did and then Merlin I don't know if you
[TS]
◼
►
got anything replaced but he had like we
[TS]
◼
►
were only the hardware virus because
[TS]
◼
►
once one of the little bendy pieces of
[TS]
◼
►
metal doesn't contact with the shiny
[TS]
◼
►
gold bits on the Lightning connector and
[TS]
◼
►
starts arcing it can cause a little
[TS]
◼
►
Bernie spot there and that makes the
[TS]
◼
►
connection even worse and more working
[TS]
◼
►
and so on and so forth and now you have
[TS]
◼
►
a lightning connector that has a little
[TS]
◼
►
Bernie spot on it and if you put that
[TS]
◼
►
lightning connector into another device
[TS]
◼
►
now you have poor contact between the
[TS]
◼
►
Bernie spot and the little bendy metal
[TS]
◼
►
thing and it causes that to arc and so
[TS]
◼
►
it's like it's like a hardware virus as
[TS]
◼
►
you plug this this plug into a bunch of
[TS]
◼
►
other devices eventually they all get
[TS]
◼
►
this little burning spot on the same
[TS]
◼
►
place and that's bad and is this just a
[TS]
◼
►
problem that is really rare and esoteric
[TS]
◼
►
and really much more much smaller than
[TS]
◼
►
the grand scheme of things than Apple's
[TS]
◼
►
bad strain relief I don't know but I do
[TS]
◼
►
know two people and it did cause a
[TS]
◼
►
warranty replacement for sure and at
[TS]
◼
►
least one of them that i think would
[TS]
◼
►
fall into the category of potentially a
[TS]
◼
►
tech problem that the USBC is solving
[TS]
◼
►
numbers are it's hard it's hard to know
[TS]
◼
►
without numbers you know I guess I just
[TS]
◼
►
but but here again that's like that's
[TS]
◼
►
solving a problem for Apple that that
[TS]
◼
►
your average consumer even I don't
[TS]
◼
►
really care about what Marco didn't want
[TS]
◼
►
to get his phones well maybe did because
[TS]
◼
►
of this the microphone thing but like
[TS]
◼
►
people don't want to have to bring
[TS]
◼
►
anything again it's not right I'm does
[TS]
◼
►
USBC saw the lint problem that's another
[TS]
◼
►
sort of anecdotal thing we don't have
[TS]
◼
►
numbers for but like how many people
[TS]
◼
►
have you heard about like my thing would
[TS]
◼
►
in charge and I had to get out the
[TS]
◼
►
dentist gear and start pulling out the
[TS]
◼
►
little lint balls or cat hair from
[TS]
◼
►
inside the thing or I brought to an
[TS]
◼
►
apple store and they had to do it for me
[TS]
◼
►
my parents have had this problem where
[TS]
◼
►
they had to have lint pulled out of
[TS]
◼
►
their thing pulled out of their lighting
[TS]
◼
►
connector by like an apple store person
[TS]
◼
►
right does USBC suffer from that as much
[TS]
◼
►
as lightning I have no idea but that is
[TS]
◼
►
another potential tech problem not just
[TS]
◼
►
for Apple for warranty or present people
[TS]
◼
►
don't want their crap to break and have
[TS]
◼
►
to bring it to the store either
[TS]
◼
►
especially it's so hard to get an
[TS]
◼
►
appointment and it's annoying to be in
[TS]
◼
►
I don't know I just I feel like if if i
[TS]
◼
►
were to wager a guess I think it's what
[TS]
◼
►
we ought our initial interpretation was
[TS]
◼
►
which is it's going to the cable
[TS]
◼
►
included in the box maybe lightning to
[TS]
◼
►
USB see that falls down though because
[TS]
◼
►
of what marco was describing about how
[TS]
◼
►
the entirety of power charging in the
[TS]
◼
►
world is all done via USB a I think
[TS]
◼
►
Apple this is one of the old school
[TS]
◼
►
things where I would say would Apple do
[TS]
◼
►
this one hundred percent I totally
[TS]
◼
►
believe Apple would would go lightning
[TS]
◼
►
to USB see despite everything we just
[TS]
◼
►
said and we all agree on the USBA is
[TS]
◼
►
more common why would Apple do it
[TS]
◼
►
because they'd be like this is our
[TS]
◼
►
connector for our stuff and our power
[TS]
◼
►
bricks and our computers and by the way
[TS]
◼
►
we sell the other one for a reasonable
[TS]
◼
►
price so buy more peripherals from us
[TS]
◼
►
and you know buy more adapters and it's
[TS]
◼
►
fine i 100% believe Apple to do that
[TS]
◼
►
it's just hard to sell tell from this
[TS]
◼
►
rumor and speaking of hardware virus I
[TS]
◼
►
hope this rumor is a different kind of
[TS]
◼
►
hardware virus and that even as if Apple
[TS]
◼
►
is either doing the boring thing or not
[TS]
◼
►
doing anything and they just come with
[TS]
◼
►
plain old USB a to lightning connectors
[TS]
◼
►
like every other thing the fact of the
[TS]
◼
►
story is out there that I'm you know
[TS]
◼
►
every tech site and the wall street
[TS]
◼
►
journal in podcast and everybody are
[TS]
◼
►
talking about it and it seems to me
[TS]
◼
►
collectively slowly convincing ourselves
[TS]
◼
►
to this would be a good idea it would be
[TS]
◼
►
great if somewhere it out there like no
[TS]
◼
►
Wall Street Journal that's not what you
[TS]
◼
►
were supposed to be leaking at all it's
[TS]
◼
►
just a bit too much the other end of the
[TS]
◼
►
cake and then come the time when when
[TS]
◼
►
the new iphone is released we're all
[TS]
◼
►
disappointed that it doesn't have USB
[TS]
◼
►
see Apple be like that wouldn't away
[TS]
◼
►
from us so it's like a hardware mind
[TS]
◼
►
virus Wow yeah I don't know what to make
[TS]
◼
►
of it like it wouldn't entirely
[TS]
◼
►
surprised me at the phone itself had a
[TS]
◼
►
USBC port on it but I just I keep coming
[TS]
◼
►
back to and I can't get past what is it
[TS]
◼
►
really doing for the device like what
[TS]
◼
►
what problem is that solving for the
[TS]
◼
►
device I'm not saying there isn't one
[TS]
◼
►
it's making a lot of things more
[TS]
◼
►
convenient and in in the very very
[TS]
◼
►
likely future that we're going to have
[TS]
◼
►
because you know android is you know
[TS]
◼
►
doing this so we're going to have all
[TS]
◼
►
these USBC cables out there in the world
[TS]
◼
►
it's going to be very very convenient if
[TS]
◼
►
we also if we not only can just have one
[TS]
◼
►
cable but then you can plug in your
[TS]
◼
►
iphone to any of these things anywhere
[TS]
◼
►
that's going to be incredibly it's also
[TS]
◼
►
keeping it for just people who travel
[TS]
◼
►
with an iphone and the laptop and
[TS]
◼
►
you can have one charger that you kind
[TS]
◼
►
of switch between them as needed or you
[TS]
◼
►
can swap cables between them if what if
[TS]
◼
►
you forget one of the cables or one of
[TS]
◼
►
them goes bad or you only have one long
[TS]
◼
►
table and one short cable and you need
[TS]
◼
►
to flip where they are for a certain
[TS]
◼
►
arrangement that you have when you're
[TS]
◼
►
traveling or something like there's all
[TS]
◼
►
sorts of like everyday practical
[TS]
◼
►
advantages that this could bring in a
[TS]
◼
►
world where everything else is us bc and
[TS]
◼
►
i think it's very clear we are heading
[TS]
◼
►
towards that world like the rubber
[TS]
◼
►
everything else is USBC that's happening
[TS]
◼
►
Apple is leading the charge with the max
[TS]
◼
►
like so that's obviously happening it's
[TS]
◼
►
here like if you've bought a new macbook
[TS]
◼
►
pro in the last five months you already
[TS]
◼
►
are in this world at least partially and
[TS]
◼
►
as they update the imax hopefully in a
[TS]
◼
►
few weeks and everything else like you
[TS]
◼
►
know over the next couple years like if
[TS]
◼
►
you buy a new mac it is almost certainly
[TS]
◼
►
going to be all USB see so again like
[TS]
◼
►
this world is here this is happening
[TS]
◼
►
this is already a thing there's all
[TS]
◼
►
sorts of great accessories for us bc now
[TS]
◼
►
like think of all the all that like
[TS]
◼
►
standard you know just how like iOS has
[TS]
◼
►
had support for standard USB devices
[TS]
◼
►
like like standard hid things standard
[TS]
◼
►
sound devices things that without any
[TS]
◼
►
drivers or anything for a long time now
[TS]
◼
►
but in order to plug them in you had to
[TS]
◼
►
get one of those like lightning to USB
[TS]
◼
►
camera connection kit adapters and this
[TS]
◼
►
would actually allow the phone to have
[TS]
◼
►
like a standard port that is always
[TS]
◼
►
there that can support a whole bunch of
[TS]
◼
►
new devices that can make you feel more
[TS]
◼
►
useful in certain like specialized
[TS]
◼
►
scenarios so there's like there's the
[TS]
◼
►
everyday practicality of all these
[TS]
◼
►
different charge cables that are going
[TS]
◼
►
to be everywhere there's carrying it
[TS]
◼
►
with you in a bag full of a USBC laptop
[TS]
◼
►
with all the USBC cables you're going to
[TS]
◼
►
have for that not having to have two
[TS]
◼
►
separate sets of cables with difference
[TS]
◼
►
in two connectors and everything it's
[TS]
◼
►
just tons of everyday practicality plus
[TS]
◼
►
all this edge case power that you could
[TS]
◼
►
have by having this device be a member
[TS]
◼
►
of the USBC ecosystem a first class
[TS]
◼
►
member have it be a USBC host device
[TS]
◼
►
that can have other USBC things put into
[TS]
◼
►
it and have that just work in addition
[TS]
◼
►
to being charged and everything and
[TS]
◼
►
eventually have Thunderbolt 3 or
[TS]
◼
►
Thunderbolt 7 on your phone's right
[TS]
◼
►
maybe I mean they probably they wouldn't
[TS]
◼
►
probably even need that because USB 3 is
[TS]
◼
►
already really fast for most things a
[TS]
◼
►
phone would be transferring over an
[TS]
◼
►
external bus you would do it for a video
[TS]
◼
►
the 27 inch iPad pro so you could have
[TS]
◼
►
two of them next to each other actually
[TS]
◼
►
it's pretty cool but yeah yeah and again
[TS]
◼
►
and then I'll also think of the ipad
[TS]
◼
►
we're like if they want to bring the
[TS]
◼
►
ipad forward in a big way one of the
[TS]
◼
►
ways to do that would be to give it a
[TS]
◼
►
USB port of some of some kind and of
[TS]
◼
►
course these days that would be a USBC
[TS]
◼
►
port and if you have that why would you
[TS]
◼
►
keep lightning there and if you're
[TS]
◼
►
getting rid of lightning there might as
[TS]
◼
►
well also get lightning on the phone and
[TS]
◼
►
also be a lot more comfortable with the
[TS]
◼
►
European Union in the process so there's
[TS]
◼
►
lots of reasons to do it and I mean
[TS]
◼
►
Casey so you know as and I think the one
[TS]
◼
►
of us who's who's most cool on this idea
[TS]
◼
►
would you at least agree that if they
[TS]
◼
►
were starting clean today with no with
[TS]
◼
►
no legacy baggage would USBC be the
[TS]
◼
►
right choice Oh without question and you
[TS]
◼
►
know sitting here thinking about it um I
[TS]
◼
►
I feel like the only way this makes that
[TS]
◼
►
that this feels better to me is if
[TS]
◼
►
inductive charging really is a thing
[TS]
◼
►
right because although i plug in phone's
[TS]
◼
►
constantly because i'm a developer I
[TS]
◼
►
like Aaron for example she the only time
[TS]
◼
►
she ever plugs her phone into anything
[TS]
◼
►
it's just the wall to charge it and yeah
[TS]
◼
►
it would be kind of a pain in the butt
[TS]
◼
►
if she had to bring her like charging
[TS]
◼
►
pad everywhere she goes in order to
[TS]
◼
►
charge your phone but that makes it
[TS]
◼
►
sting a little bit less I feel like I
[TS]
◼
►
don't know why maybe now that I'm saying
[TS]
◼
►
that out loud it seems bananas to me
[TS]
◼
►
because it's really no different because
[TS]
◼
►
you know if it's USB see them then we
[TS]
◼
►
would have to bring that specific USBC
[TS]
◼
►
cable because it would be the only one
[TS]
◼
►
in the house but if it's an inductive
[TS]
◼
►
charging pad suddenly that's better
[TS]
◼
►
because I don't know why but it just
[TS]
◼
►
feels better to me even though I admit
[TS]
◼
►
that that makes no sense so maybe maybe
[TS]
◼
►
that's the fix is inductive charging is
[TS]
◼
►
the thing since it's wireless and apple
[TS]
◼
►
hates wires and you know USBC for like
[TS]
◼
►
you know Apple TV style if you need it I
[TS]
◼
►
don't know I I think that's a charging
[TS]
◼
►
is probably a separate thing like it's
[TS]
◼
►
the kind of thing where like if it ever
[TS]
◼
►
makes sense to do in an iphone which so
[TS]
◼
►
far it seems like the the uses that have
[TS]
◼
►
been out there in the world so far have
[TS]
◼
►
not been very compelling for lots of
[TS]
◼
►
different reasons some of which seem
[TS]
◼
►
insurmountable but
[TS]
◼
►
we'll see if that ever changes but
[TS]
◼
►
things like the horrible efficiency of
[TS]
◼
►
it and the incredible close proximity
[TS]
◼
►
need to have to the charging device but
[TS]
◼
►
anyway or the pad whatever it is but I
[TS]
◼
►
see this is separate things you know
[TS]
◼
►
like you know it's it's very high and
[TS]
◼
►
even like Apple I said this
[TS]
◼
►
multiplication i think phil has it made
[TS]
◼
►
a few comments to this degree you know
[TS]
◼
►
you have a wire you can plug this into
[TS]
◼
►
charge it's no big deal like wireless
[TS]
◼
►
charging sounds great if you think about
[TS]
◼
►
like oh I could just walk around
[TS]
◼
►
everywhere my whole house my whole work
[TS]
◼
►
my the whole world outside maybe and my
[TS]
◼
►
phone just always charged from the air
[TS]
◼
►
but that probably isn't what it would be
[TS]
◼
►
it would probably be like you just have
[TS]
◼
►
these wireless charging pads like on
[TS]
◼
►
your desk and stuff like that isn't that
[TS]
◼
►
much better than a cable oh that's all
[TS]
◼
►
it's pretty pretty better than a cable i
[TS]
◼
►
think i think if you just have think of
[TS]
◼
►
the area in everybody's house where they
[TS]
◼
►
dump all their devices to charge in the
[TS]
◼
►
rat's nest of wires that they have there
[TS]
◼
►
if there was just a nice pad and I could
[TS]
◼
►
just pile things on top of it and that's
[TS]
◼
►
assuming they just go with like
[TS]
◼
►
inductive charging with this type of
[TS]
◼
►
thing if they go with the what was that
[TS]
◼
►
company called the wasn't Steve Pearlman
[TS]
◼
►
the onlive guy I forget anyway the the
[TS]
◼
►
beamforming when I kind of tech that
[TS]
◼
►
could be used to deliver power P
[TS]
◼
►
something that's the thing that you're
[TS]
◼
►
talking to said I'm wandering around my
[TS]
◼
►
house when my thing is charging and that
[TS]
◼
►
is way way way slower but even if it's
[TS]
◼
►
just like within the same room like
[TS]
◼
►
imagine putting your phone on your
[TS]
◼
►
nightstand to charge at night but not
[TS]
◼
►
plugging it in and not having to put it
[TS]
◼
►
on a pad and not having your brain Sully
[TS]
◼
►
microwave by the thing that's near yeah
[TS]
◼
►
that's a little concerning to be honest
[TS]
◼
►
and then my phones you can scratch it by
[TS]
◼
►
the by my nightstand like I have a
[TS]
◼
►
little dock it's great see I think I
[TS]
◼
►
think the real reason why dog industry
[TS]
◼
►
yeah yeah I know I think the real reason
[TS]
◼
►
why Apple is going to switch the USBC on
[TS]
◼
►
the phone is that I just got these
[TS]
◼
►
awesome studio need docs for everything
[TS]
◼
►
and they're really nice so now whenever
[TS]
◼
►
i buy new docks last time when they
[TS]
◼
►
change the Lightning was right after i
[TS]
◼
►
bought the elevation dock and so now
[TS]
◼
►
that i bought new docks finally i
[TS]
◼
►
finally replaced my elevation docks
[TS]
◼
►
after five years or what however long
[TS]
◼
►
it's been now Apple is going to change
[TS]
◼
►
away from lightning and maybe buy all
[TS]
◼
►
new docks well the good news for the
[TS]
◼
►
iOS device Doc's made of like you know
[TS]
◼
►
fancy burled walnut and all sorts of
[TS]
◼
►
other things I have the good news is
[TS]
◼
►
that once wireless charging is here you
[TS]
◼
►
can still sell those same docs it's even
[TS]
◼
►
easier because they don't have to even
[TS]
◼
►
charge it's just basically like a little
[TS]
◼
►
stand for your phone like a little home
[TS]
◼
►
for it just it props it up and makes it
[TS]
◼
►
look cute because in the end I mean I
[TS]
◼
►
know you think that IO is a charging
[TS]
◼
►
dock it's very important that it charted
[TS]
◼
►
in the end it's a little stand for your
[TS]
◼
►
phone it's a nice stand for my phone I
[TS]
◼
►
know I'm just saying like that industry
[TS]
◼
►
will not be decimated by wireless
[TS]
◼
►
charging in fact that industry will be
[TS]
◼
►
freed from having to worry about the
[TS]
◼
►
silly electronics and they can
[TS]
◼
►
concentrate where they really care about
[TS]
◼
►
which is fine materials and
[TS]
◼
►
craftsmanship and so on and so forth and
[TS]
◼
►
you can use all the money you're saving
[TS]
◼
►
by not buying two sets of cables for
[TS]
◼
►
everything and just dump it all into
[TS]
◼
►
docs that's right yea Bwana made from
[TS]
◼
►
what is your little heavy cylinder made
[TS]
◼
►
out of tungsten tungsten yeah thanks to
[TS]
◼
►
our three sponsors this week Casper
[TS]
◼
►
betterment and square space and we will
[TS]
◼
►
see you next week now the show is over
[TS]
◼
►
they didn't even mean to begin as it was
[TS]
◼
►
accidental oh it was accidental John
[TS]
◼
►
research Marco and Casey wouldn't let
[TS]
◼
►
him cuz it was accidental and it was
[TS]
◼
►
accidental and you can find the show
[TS]
◼
►
notes at adp FM and if more into twitter
[TS]
◼
►
you can follow them at cas eyl ISS so
[TS]
◼
►
that's Casey list and a our CEO a RM can
[TS]
◼
►
t marco arment SI r kc us a Syracuse
[TS]
◼
►
ah what is going on my mouse every great
[TS]
◼
►
once in a while this happens my beloved
[TS]
◼
►
magic mouse is like lagging to hell and
[TS]
◼
►
it just just wants to be harpooned yep
[TS]
◼
►
it happens to me too you see me tweeting
[TS]
◼
►
about that a few days ago oh yeah you're
[TS]
◼
►
right i never i don't think i think i
[TS]
◼
►
told you it never happens to me in fact
[TS]
◼
►
but I lied I'm a darn dirty liar that
[TS]
◼
►
that just happened to me and it's not
[TS]
◼
►
the first time it's happened it appears
[TS]
◼
►
to happen to everybody who has any apple
[TS]
◼
►
bluetooth pointing device it happens to
[TS]
◼
►
the track pads and the mice it happens
[TS]
◼
►
to the old mice that use double a
[TS]
◼
►
batteries and the new one that have the
[TS]
◼
►
rechargeable harpoon thing it happens
[TS]
◼
►
whether you're at a high battery level
[TS]
◼
►
or a low battery level there seems to be
[TS]
◼
►
very little correlation to any of these
[TS]
◼
►
factors it just seems to happen to all
[TS]
◼
►
of apple bluetooth devices so it's
[TS]
◼
►
probably an issue with either all
[TS]
◼
►
Bluetooth devices or at least apples
[TS]
◼
►
Bluetooth devices doesn't happen to my
[TS]
◼
►
wired keyboard or my wired logitech
[TS]
◼
►
mouse from 1992 oh you're so old never
[TS]
◼
►
doesn't stutter doesn't need to be
[TS]
◼
►
recharged now I the mac pro that you
[TS]
◼
►
have i'm pretty sure bluetooth was
[TS]
◼
►
optional do you have bluetooth on that I
[TS]
◼
►
don't know let's go find out I think it
[TS]
◼
►
was like I think it was like a 60-hour
[TS]
◼
►
option turn bluetooth on there is a
[TS]
◼
►
button that says that i think i can
[TS]
◼
►
click it it is currently off so I'm
[TS]
◼
►
gonna sue my head oh yeah the poor me do
[TS]
◼
►
you have it I did not get the Wi-Fi
[TS]
◼
►
option on this by the way he s I'm
[TS]
◼
►
thinking of so my mac does not have
[TS]
◼
►
Wi-Fi maybe on I wonder if the 2006 Mac
[TS]
◼
►
Pro maybe Bluetooth option on that one
[TS]
◼
►
and maybe there's only Wi-Fi on yours it
[TS]
◼
►
might have an optional mine I might have
[TS]
◼
►
I might have checked the bluetooth boxes
[TS]
◼
►
and I'm like maybe I'll get bluetooth
[TS]
◼
►
peripherals Here I am eight years later
[TS]
◼
►
still no bluetooth peripherals hey what
[TS]
◼
►
else there to talk about you talk more
[TS]
◼
►
about the mac pro if you want hard pass
[TS]
◼
►
and I gotta get mean Tim Cook said
[TS]
◼
►
nothing again yeah that's why that's why
[TS]
◼
►
it's not you know this is not even on
[TS]
◼
►
the topic this because there's nothing
[TS]
◼
►
to discuss cuz there was nothing said
[TS]
◼
►
well I'll give my two cents that I
[TS]
◼
►
already gave and slacked it to put this
[TS]
◼
►
one to bed it's uh he was asked in to
[TS]
◼
►
shareholders meeting about like you know
[TS]
◼
►
pro hardware and all the stuff we always
[TS]
◼
►
whine about and he gave the same kind of
[TS]
◼
►
like oh you know where we have things
[TS]
◼
►
coming for pros and we do care about
[TS]
◼
►
them despite all our actions to the
[TS]
◼
►
contrary but he didn't say I'm being
[TS]
◼
►
sarcastic man but anyway he gave the
[TS]
◼
►
same kind of an answer he did last time
[TS]
◼
►
that we talked about the lettuce to
[TS]
◼
►
believe that an imac pro is coming or
[TS]
◼
►
something and there was some discussion
[TS]
◼
►
about like all right it what's so bad
[TS]
◼
►
about this like in the hierarchy of
[TS]
◼
►
things that Tim Cook could have said or
[TS]
◼
►
done in relation to that where does this
[TS]
◼
►
fall and I feel like saying nothing
[TS]
◼
►
would have still been worse it's I feel
[TS]
◼
►
like at this point it when there's a
[TS]
◼
►
problem that a bunch of people see like
[TS]
◼
►
some people are cranky about pro mac
[TS]
◼
►
hardware right saying nothing is the
[TS]
◼
►
worst choice because that's just like it
[TS]
◼
►
just makes people angry it's like you're
[TS]
◼
►
ignoring them or you're bearing that in
[TS]
◼
►
the same people want some kind of answer
[TS]
◼
►
saying something boring and
[TS]
◼
►
non-committal and vague that's basically
[TS]
◼
►
like Apple saying we think we have
[TS]
◼
►
something for you is better than nothing
[TS]
◼
►
because at the very least it says all
[TS]
◼
►
right well this whether Apple whether
[TS]
◼
►
it's true or not Apple thinks they have
[TS]
◼
►
something that we're going to like in
[TS]
◼
►
the future and you know that's kind of
[TS]
◼
►
vague but like it strings us along and
[TS]
◼
►
then I feel like the best thing they
[TS]
◼
►
could have done is give a strong
[TS]
◼
►
definitive answer that acknowledges the
[TS]
◼
►
acknowledges the issue and then comes to
[TS]
◼
►
a conclusion and so that could be we
[TS]
◼
►
hear your concerns what we've decided we
[TS]
◼
►
don't want to be in the pearl hardware
[TS]
◼
►
business anymore perfectly valid it puts
[TS]
◼
►
a lot end to all of our whining right
[TS]
◼
►
look is like well what's done is done
[TS]
◼
►
you know we can yell them about it but
[TS]
◼
►
least we have a definitive answer or
[TS]
◼
►
they could say we've heard your concerns
[TS]
◼
►
we realize who dropped the ball but we
[TS]
◼
►
are going to rededicate ourselves to pro
[TS]
◼
►
hardware they didn't say that either so
[TS]
◼
►
we get that we get the middle one the
[TS]
◼
►
vague answer that tells us nothing
[TS]
◼
►
there's still better than nothing but is
[TS]
◼
►
still much worse than Apple definitively
[TS]
◼
►
coming down in one direction or another
[TS]
◼
►
they don't have to announce new products
[TS]
◼
►
they don't have to promise them they
[TS]
◼
►
could have said you know they have to
[TS]
◼
►
acknowledge the situation say we realize
[TS]
◼
►
we've dropped the ball and either but
[TS]
◼
►
we've decided together this market or we
[TS]
◼
►
are going to rededicate ourselves and
[TS]
◼
►
they didn't do either one of those
[TS]
◼
►
things so it's business as usual I think
[TS]
◼
►
you and I just have different
[TS]
◼
►
definitions of what nothing means you
[TS]
◼
►
think he didn't say nothing I think he
[TS]
◼
►
did say nothing but well not because he
[TS]
◼
►
I by not by not saying like we're sorry
[TS]
◼
►
you feel that like remember
[TS]
◼
►
Final Cut Pro 10 thing what they
[TS]
◼
►
basically said with that was like we're
[TS]
◼
►
sorry you feel this way big Final Cut
[TS]
◼
►
Pro 10 is the future get used to it
[TS]
◼
►
right so instead of saying we're sorry
[TS]
◼
►
you're sad about the pearl hardware but
[TS]
◼
►
we're not doing that anymore get used to
[TS]
◼
►
it like but like what that what he was
[TS]
◼
►
trying to say what he tries to say every
[TS]
◼
►
time in this vague thing is like I know
[TS]
◼
►
you're sad now and I will not
[TS]
◼
►
acknowledge that your sadness is founded
[TS]
◼
►
in anything I know you're sad now but we
[TS]
◼
►
have some really great stuff coming in
[TS]
◼
►
the future and he always says that for
[TS]
◼
►
Tim it's a Tim Cook ism to say boy we
[TS]
◼
►
have a great road map we have great
[TS]
◼
►
things coming and he says it frequently
[TS]
◼
►
in earnings calls for years and years
[TS]
◼
►
he's been saying in earnings calls and
[TS]
◼
►
if you look back on those earring calls
[TS]
◼
►
and you try to say three years ago when
[TS]
◼
►
he said that on the earnings call what
[TS]
◼
►
was he talking about what product was
[TS]
◼
►
he's always so jazzed he's like we have
[TS]
◼
►
some great things coming we have amazing
[TS]
◼
►
product line I think you're gonna be
[TS]
◼
►
super duper impressed and we get all
[TS]
◼
►
excited and then if you go forward three
[TS]
◼
►
years like when he said that what was he
[TS]
◼
►
even talking about like was he talking
[TS]
◼
►
about the watch or was that was that
[TS]
◼
►
like the new retina iPad Mini it you
[TS]
◼
►
can't even tell what he was talking
[TS]
◼
►
about even after the fact but he always
[TS]
◼
►
says like hang in there guys just
[TS]
◼
►
because you don't know that we're gonna
[TS]
◼
►
do a thing trust me in the future we're
[TS]
◼
►
gonna do a thing and you're gonna like
[TS]
◼
►
it and I think that is materially
[TS]
◼
►
different than literally saying nothing
[TS]
◼
►
like you know not answering the question
[TS]
◼
►
and it is also different than then
[TS]
◼
►
actually definitively saying they are
[TS]
◼
►
aren't going to going to rededicate
[TS]
◼
►
themselves to the pro market let's see
[TS]
◼
►
it's because you can't associate what he
[TS]
◼
►
says anything even after the fact it
[TS]
◼
►
basically means nothing because it can
[TS]
◼
►
you can apply his words to whatever you
[TS]
◼
►
want them to be and he knows that like
[TS]
◼
►
it that it's a non-committal statement
[TS]
◼
►
so if he says we have great things down
[TS]
◼
►
the pipe and it isn't at all what you
[TS]
◼
►
want then by that's hot but then like
[TS]
◼
►
you know when later comes and the great
[TS]
◼
►
things they release aren't what you want
[TS]
◼
►
what it doesn't invalidate what he said
[TS]
◼
►
it just then then they're just a new
[TS]
◼
►
excusive well they made something new it
[TS]
◼
►
just wasn't for you they know that's the
[TS]
◼
►
fuck all right but what if they never
[TS]
◼
►
made another thing that they even
[TS]
◼
►
pretended was her pro people they never
[TS]
◼
►
made an imac pro like because then we
[TS]
◼
►
could call him on it but by him saying
[TS]
◼
►
this it's it's clear that Apple thinks
[TS]
◼
►
they have something that propia
[TS]
◼
►
like they may be wrong no it's in the
[TS]
◼
►
past but at the very least I think what
[TS]
◼
►
this says is is them saying we are going
[TS]
◼
►
to release a new mac that we think will
[TS]
◼
►
appeal to pros and all of us can say
[TS]
◼
►
cynically well you're probably wrong
[TS]
◼
►
they probably won't appeal to pros
[TS]
◼
►
because you wrote your track record here
[TS]
◼
►
is crap but at least you think you have
[TS]
◼
►
something a little appeals to pros which
[TS]
◼
►
is more substantive than just saying
[TS]
◼
►
vague we have something coming I mean it
[TS]
◼
►
eventually build up to the point like he
[TS]
◼
►
did right before the trashcan we're at
[TS]
◼
►
that point they were like stay tuned for
[TS]
◼
►
exciting new Pro hardware which we all
[TS]
◼
►
thought was going to be in a mac pro and
[TS]
◼
►
totally was a new mac pro and so we'll
[TS]
◼
►
see if that it builds to that but I feel
[TS]
◼
►
like what Tim Cook is saying on this
[TS]
◼
►
harbourfront here's like we're going to
[TS]
◼
►
introduce a product that we think people
[TS]
◼
►
who like the old Mac Pro will like and
[TS]
◼
►
we probably won't because it'll be
[TS]
◼
►
online I pro but whatever that's what i
[TS]
◼
►
think is coming that is even what he
[TS]
◼
►
said it like what he said was like you
[TS]
◼
►
know things for like pro markets and
[TS]
◼
►
especially creative pros you know what
[TS]
◼
►
Apple pitches for creative pros the ipad
[TS]
◼
►
pro and the macbook pro everything Tim
[TS]
◼
►
Cook said could be just in reference to
[TS]
◼
►
the updated imax and iPad pros they're
[TS]
◼
►
gonna launch in two weeks or whatever it
[TS]
◼
►
is like that like that something like it
[TS]
◼
►
doesn't mean anything I don't thought
[TS]
◼
►
about that all right so if those are set
[TS]
◼
►
like if if in a year there's been no
[TS]
◼
►
motion on anything that Apple's even
[TS]
◼
►
pitching as a Mac made for pros I think
[TS]
◼
►
people will be angry and they'll come
[TS]
◼
►
back at Cinco can say you didn't deliver
[TS]
◼
►
on those things as opposed to his other
[TS]
◼
►
we have this great road maps the problem
[TS]
◼
►
is we could cite well they did release a
[TS]
◼
►
lot of cool stuff and any of that stuff
[TS]
◼
►
could have applied we just can't tell
[TS]
◼
►
what the hell he was talking about but
[TS]
◼
►
it's not as if they didn't deliver
[TS]
◼
►
because every year Apple releases great
[TS]
◼
►
new stuff somewhere it's just never to
[TS]
◼
►
stop max right so I I think that if know
[TS]
◼
►
if it really is just like the new iPads
[TS]
◼
►
people will be like well that's not what
[TS]
◼
►
we thought you were talking about it all
[TS]
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and they'll be pissed about and they'll
[TS]
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come back even angrier with the same
[TS]
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►
question whereas if Apple releases an
[TS]
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►
imac pro people like oh all right well I
[TS]
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►
guess this is what he was talking about
[TS]
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►
but surprise were not happy because we
[TS]
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►
wanted a better Mac Pro my concern with
[TS]
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►
with cooks remarks in this area and and
[TS]
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►
the resulting products that come out of
[TS]
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►
Apple is that especially because he
[TS]
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►
specifically called out he's
[TS]
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►
he's someone ones like you know cruisers
[TS]
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►
especially creative pros and they keep
[TS]
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►
referring to a creative force created
[TS]
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►
for is it seems like apples image of
[TS]
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►
what a creative pro is is somebody
[TS]
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►
drawing with the pencil on an iPad and
[TS]
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►
that's one type of creative pro but
[TS]
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►
that's a very very small percentage of
[TS]
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►
them and that's also an like creative
[TS]
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►
pros aren't all pros and Apple used to
[TS]
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really own the market for so many kinds
[TS]
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►
of pros they've really owned those
[TS]
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►
markets so well for such a long time and
[TS]
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►
it seems like all the market share that
[TS]
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►
they've like shaved off in recent years
[TS]
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►
by just neglect or cutting off support
[TS]
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►
or cutting off product lines or features
[TS]
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►
or whatever else are almost all like the
[TS]
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►
Pro users that had it you know more
[TS]
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►
complex or higher end needs than
[TS]
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►
somebody drawing on an iPad and it
[TS]
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►
doesn't seem like it seems like Tim
[TS]
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►
Cook's Apple just either doesn't care
[TS]
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►
about the other kinds of pro work and
[TS]
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►
needs that are out there or they
[TS]
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►
fundamentally don't understand it both
[TS]
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►
of which are scary possibilities to me
[TS]
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►
but I think it's very clear that at
[TS]
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►
least one of those is true just that
[TS]
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►
mkbhd video where he was complaining
[TS]
◼
►
about his mac pro you guys yeah I'd is
[TS]
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►
basically saying like he's he's got like
[TS]
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►
the old 12-core trashcan Mac Pro the old
[TS]
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►
/ current current yes the one you can
[TS]
◼
►
still buy for like a thousand dollars
[TS]
◼
►
and he uses Final Cut Pro to edit his
[TS]
◼
►
videos and what he was basically saying
[TS]
◼
►
is like people like why you even used in
[TS]
◼
►
that crappy old Mac why'd you get like a
[TS]
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►
fancy PC it was like well I like Final
[TS]
◼
►
Cut for video editing I'm sure it's what
[TS]
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►
he's used to and he's like I have
[TS]
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►
plugged into the Final Cut that aren't
[TS]
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►
available elsewhere and so on and so
[TS]
◼
►
forth I think that's a good canary the
[TS]
◼
►
whole Final Cut Pro think so aperture is
[TS]
◼
►
gone right Final Cut Pro is kind of the
[TS]
◼
►
last bastion of proneness like the video
[TS]
◼
►
market right and it is currently being
[TS]
◼
►
woefully under served by their the
[TS]
◼
►
current trashcan and anything else I
[TS]
◼
►
feel like I mean maybe maybe I'm wrong
[TS]
◼
►
maybe people are editing entire movies
[TS]
◼
►
on their macbook once and I'm just silly
[TS]
◼
►
for thinking this but whatever mkbhd who
[TS]
◼
►
does video for a living wants his mac
[TS]
◼
►
pro maybe it's just cuz he's like a
[TS]
◼
►
computer gear head like we are no no he
[TS]
◼
►
actually needs it yeah but and he says
[TS]
◼
►
that even despite that 12 core being old
[TS]
◼
►
and creaky that he does still get better
[TS]
◼
►
performance than he would with adobe
[TS]
◼
►
premiere which is not an
[TS]
◼
►
apples-to-apples comparison obviously
[TS]
◼
►
that he does on a dormir on a fancy pc
[TS]
◼
►
but up you know bomb eyes he just like
[TS]
◼
►
Final Cut right if they drop final cut
[TS]
◼
►
if they stop making it in the same way
[TS]
◼
►
they stopped making aperture that will
[TS]
◼
►
be an extremely strong signal because
[TS]
◼
►
you're right Marco like what's left is
[TS]
◼
►
it just people making artisanal sketches
[TS]
◼
►
on virtual napkins is that it is that
[TS]
◼
►
the only creative probe is even like
[TS]
◼
►
real creator pro CD is freaking Adobe
[TS]
◼
►
Illustrator like let's give your
[TS]
◼
►
photoshop and illustrator is what they
[TS]
◼
►
need to use to do their jobs and you
[TS]
◼
►
know maybe like a page layout type of
[TS]
◼
►
thing creative professionals like when
[TS]
◼
►
they say that i would think of things
[TS]
◼
►
like aperture hope not there anymore or
[TS]
◼
►
lightroom because that's a mac
[TS]
◼
►
application to write or things like
[TS]
◼
►
Final Cut and premiere and so many
[TS]
◼
►
markets like we again we've complained
[TS]
◼
►
about so we get all of emails as a
[TS]
◼
►
self-selecting people saying I work in
[TS]
◼
►
this industry and I've watched my entire
[TS]
◼
►
industry dump max as soon as they can
[TS]
◼
►
switch all 2pcs because they realize
[TS]
◼
►
that but doesn't care about them Apple
[TS]
◼
►
makes final cut it's their own program
[TS]
◼
►
presumably there is a team working on it
[TS]
◼
►
right and they put a lot of effort into
[TS]
◼
►
the Final Cut Pro 10 being a big leap
[TS]
◼
►
over the other one and endured all the
[TS]
◼
►
problems with that program and you know
[TS]
◼
►
like like they as a company seem
[TS]
◼
►
dedicated to resourcing and believing in
[TS]
◼
►
that product in the same way that used
[TS]
◼
►
to for aperture I suppose if they drop
[TS]
◼
►
that then it will really be like alright
[TS]
◼
►
Jim stop talking about professionals of
[TS]
◼
►
any kind creative or otherwise because
[TS]
◼
►
what the hell by the way on this mkbhd
[TS]
◼
►
video you know what he says right before
[TS]
◼
►
new Mac Pro obvious at my USB see ya yep
[TS]
◼
►
well it's in the news it isn't the
[TS]
◼
►
Newsies reading the same stories we are
[TS]
◼
►
they up me wants us bc everywhere he's
[TS]
◼
►
so much cooler than us that that's a
[TS]
◼
►
pretty low bar I don't know he's pretty
[TS]
◼
►
nerdy and you think he's cooler cuz he's
[TS]
◼
►
young and handsome but he's pretty nerdy
[TS]
◼
►
no I think I'm pretty sure he's cooler
[TS]
◼
►
than us yeah I'm pretty sure he's
[TS]
◼
►
considerate guy says it's a it's a low
[TS]
◼
►
bar is he's cooler than Casey let's see
[TS]
◼
►
well I don't know that's also a low bar
[TS]
◼
►
if that's very flattering complimentary
[TS]
◼
►
of you trying to try to put the the
[TS]
◼
►
coolest among us to try to see if we can
[TS]
◼
►
we can reach up the lever I mean the
[TS]
◼
►
coolest among is definitely Casey and
[TS]
◼
►
sorry Casey I think he's cool with a new
[TS]
◼
►
so I think therefore that solves that
[TS]
◼
►
solves the question right there I guess
[TS]
◼
►
I guess you're right maybe if we can if
[TS]
◼
►
we combine all three of our coolness
[TS]
◼
►
then maybe we can maybe maybe all of us
[TS]
◼
►
combined like Voltron it would still be
[TS]
◼
►
I think it would still be a fight anyway
[TS]
◼
►
coolest counts for nothing in this
[TS]
◼
►
industry witness Bill Gates Steve
[TS]
◼
►
Wozniak andy hertzfeld Bill Atkinson not
[TS]
◼
►
cool people they're cooling the wrong
[TS]
◼
►
way Bill Gates is cool in no ways but it
[TS]
◼
►
is the is the antimatter of cool curing
[TS]
◼
►
malaria not kids not carrying it you
[TS]
◼
►
know what I mean
[TS]