The Accidental Tech Podcast

◼   ► zeon gold that's really the name of this [TS]

◼   ► thing it's pretty I'm pro gold yeah [TS]

◼   ► extreme special edition I mean if [TS]

◼   ► they're relieved since Kyle AKP I don't [TS]

◼   ► care what they call it but that's really [TS]

◼   ► a stupid name 18 cars Zeon gold are they [TS]

◼   ► gonna make a gold mac pro that would be [TS]

◼   ► amazing there could even be an addition [TS]

◼   ► that's solid gold John if the next Mac [TS]

◼   ► Pro is only available in rose gold at [TS]

◼   ► like actual rose gold not like pink [TS]

◼   ► aluminum the actual rose gold that would [TS]

◼   ► probably raise the price by $15,000 [TS]

◼   ► would you buy that mac pro nope can't [TS]

◼   ► swing it what if I had a gaming video [TS]

◼   ► card in it yeah still no that's cold [TS]

◼   ► Marco no $15,000 computers sorry but [TS]

◼   ► well I mean at the rate that you replace [TS]

◼   ► them that actually isn't that ridiculous [TS]

◼   ► like how many cars have you had during [TS]

◼   ► the time you've had this mac pro well I [TS]

◼   ► got a lot more value out of the cars [TS]

◼   ► right so uh we should start with follow [TS]

◼   ► up as we always do Tyler la cloak lock [TS]

◼   ► has some a PFS boot experiments that he [TS]

◼   ► has performed would you like to tell us [TS]

◼   ► about that mr. filesystems he was the [TS]

◼   ► person who last week tweeted about [TS]

◼   ► booting a mac off of a PFS and we talked [TS]

◼   ► about it and follow up and one of the [TS]

◼   ► points that I made during that segment [TS]

◼   ► was that he had posted a screenshot of [TS]

◼   ► the gate info window in the finder of [TS]

◼   ► the volume that he booted from and it's [TS]

◼   ► at a PFS case insensitive and what I [TS]

◼   ► thought that meant was that the a BFS on [TS]

◼   ► his volume that he booted off was case [TS]

◼   ► insensitive and therefore all the weird [TS]

◼   ► problems that we discussed about trying [TS]

◼   ► to run Mac OS and its application like a [TS]

◼   ► sense of how systems wouldn't apply I [TS]

◼   ► should have looked a little bit farther [TS]

◼   ► down his tweet timeline because [TS]

◼   ► apparently he subsequently tweeted that [TS]

◼   ► finder and other utilities are confused [TS]

◼   ► about whether the volume is case [TS]

◼   ► insensitive or not rest assured it is [TS]

◼   ► case sensitive so it's kind of weird [TS]

◼   ► that the get info window says case [TS]

◼   ► insensitive but he tell me no no there's [TS]

◼   ► a pas all you ms case sensitive so again [TS]

◼   ► he's doing weird stuff on and unreleased [TS]

◼   ► you know betta everything so still [TS]

◼   ► doesn't tell us what the final [TS]

◼   ► incarnation of this is going to be [TS]

◼   ► whether it's at a point release of [TS]

◼   ► Sierra or whether to the next major [TS]

◼   ► version of Mac OS but that's super weird [TS]

◼   ► that the finer thinks is case [TS]

◼   ► insensitive but knows that it's a PFS [TS]

◼   ► but that the actual volume is case [TS]

◼   ► sensitive so oh well whew riveting it is [TS]

◼   ► is that this is this will be an [TS]

◼   ► important even though it seems esoteric [TS]

◼   ► as the follow-up we had a couple well [TS]

◼   ► last week or whatever but your programs [TS]

◼   ► won't work if its case sensitive like or [TS]

◼   ► they won't work for some period of time [TS]

◼   ► total developers update them it will [TS]

◼   ► make you sad so better hope they sort [TS]

◼   ► this out fair enough then we have a [TS]

◼   ► little bit of talk about the various [TS]

◼   ► cesspools in Silicon Valley is that [TS]

◼   ► redundant anyway um Tesla apparently is [TS]

◼   ► having some problems with harassment [TS]

◼   ► surprise surprise there's an article in [TS]

◼   ► The Guardian which i haven't had the [TS]

◼   ► chance to read what i intend to read [TS]

◼   ► tomorrow female engineers sues Tesla [TS]

◼   ► describing a culture of quote pervasive [TS]

◼   ► harassment quote you don't say [TS]

◼   ► technology and car company that's [TS]

◼   ► surprising yeah I put that in there just [TS]

◼   ► because the not so much about the [TS]

◼   ► specific story which this is actually [TS]

◼   ► interesting in that it's a current [TS]

◼   ► employee suing the company so that's you [TS]

◼   ► know another twist in this but just to [TS]

◼   ► reinforce the idea that we touched on [TS]

◼   ► last week about uber that although overs [TS]

◼   ► is surely an extremely egregious example [TS]

◼   ► that this problem is not isolated to a [TS]

◼   ► single company to a single person to a [TS]

◼   ► single bad animal I think it's not even [TS]

◼   ► isolated to a single industry although [TS]

◼   ► you know in the circles are traveling we [TS]

◼   ► tend to see tech things it is everywhere [TS]

◼   ► and when one of these stories comes up [TS]

◼   ► what it does is it makes the other [TS]

◼   ► stories come to the surface you know [TS]

◼   ► because it's you know a media trend or [TS]

◼   ► people feel more emboldened to come [TS]

◼   ► forward or people want to report on it [TS]

◼   ► more and they come in cycles but anyway [TS]

◼   ► it's everywhere and if you want to see [TS]

◼   ► another example there you go yep and [TS]

◼   ► then we have an entry in the hidden the [TS]

◼   ► show notes to her or not to burr and I [TS]

◼   ► presume that this is because a handful [TS]

◼   ► of listeners are very very astute [TS]

◼   ► listeners called out the fact that one [TS]

◼   ► of us very well may have been me had [TS]

◼   ► talked about with regard to WWDC flying [TS]

◼   ► into like San Francisco [TS]

◼   ► rather than San Jose and you know maybe [TS]

◼   ► we could just catch an uber to get down [TS]

◼   ► to San Jose after flying into San [TS]

◼   ► Francisco and and you know a few people [TS]

◼   ► had said hey that seems kind of [TS]

◼   ► disingenuous after you spent you know a [TS]

◼   ► fair bit of time complaining and railing [TS]

◼   ► against uber to then immediately say oh [TS]

◼   ► yeah I'll totally take an uber after [TS]

◼   ► that so it's actually me I thought [TS]

◼   ► pretty sure was me too said that it was [TS]

◼   ► Marco and he used it as a verb he said [TS]

◼   ► like uber up to over down to San Jose [TS]

◼   ► yeah and the reason why is because when [TS]

◼   ► were we recorded last week we didn't [TS]

◼   ► have time for the uber topic during the [TS]

◼   ► main show so we did it in the after show [TS]

◼   ► during the Edit I decided it was too [TS]

◼   ► important to have as an after show topic [TS]

◼   ► so i moved it forward in the show and [TS]

◼   ► and kind of promoted it like in the Edit [TS]

◼   ► to a regular main core show topics I [TS]

◼   ► thought it was important enough then you [TS]

◼   ► know I probably wouldn't have said that [TS]

◼   ► after having a discussion and I just [TS]

◼   ► kind of said without even thinking about [TS]

◼   ► it you know like at the time as soon as [TS]

◼   ► I said it I regretted saying it and [TS]

◼   ► because I that is exactly the kind of [TS]

◼   ► thing that I'm usually conscious of and [TS]

◼   ► it's the kind of thing where like yeah I [TS]

◼   ► kinda don't want to take uber anymore [TS]

◼   ► after all how horrible they are so [TS]

◼   ► anyway I I personally have since deleted [TS]

◼   ► uber off my phone there were plenty of [TS]

◼   ► previous reasons to do it but this is [TS]

◼   ► the big one to do it do it like now and [TS]

◼   ► I figure you know I don't actually use [TS]

◼   ► it that often because in my in my home [TS]

◼   ► city I don't need it but when I'm [TS]

◼   ► traveling I would use it often but i [TS]

◼   ► think i'm going to install lift now and [TS]

◼   ► try that instead because yeah it's it's [TS]

◼   ► not worth supporting that if we don't [TS]

◼   ► have to yep it's kind of like some [TS]

◼   ► people who tweeted at us about this [TS]

◼   ► point out like the Kleenex situation [TS]

◼   ► where because uber was first and is so [TS]

◼   ► famous and so prominent that you know 20 [TS]

◼   ► birotte is like even though you are [TS]

◼   ► saying the word uber which is the name [TS]

◼   ► of a company it's just the generic term [TS]

◼   ► for a thing that makes a car come and [TS]

◼   ► get you because you tap stuff on your [TS]

◼   ► phone right yeah and so you could Boober [TS]

◼   ► for one place yellow with lift or [TS]

◼   ► whatever but anyway either way the [TS]

◼   ► larger question is given all this stuff [TS]

◼   ► are we gonna continue to use Hoover and [TS]

◼   ► you know I think all of us in our places [TS]

◼   ► where we actually live never have any [TS]

◼   ► for a service like uber at all so it's [TS]

◼   ► not really relevant only really over [TS]

◼   ► when we're traveling and there have been [TS]

◼   ► a lot of people deleting him off the [TS]

◼   ► phone and or otherwise vowing to never [TS]

◼   ► use it one of the interesting things I [TS]

◼   ► read about the people who drive gruber [TS]

◼   ► is that very often the drivers are [TS]

◼   ► working for multiple ones of these [TS]

◼   ► companies at the same time yeah so if [TS]

◼   ► you call for a lift or you call for an [TS]

◼   ► uber it could be the same person and [TS]

◼   ► starting to change what app is up on [TS]

◼   ► their phone which is interesting so it's [TS]

◼   ► not as if the purse the car the person [TS]

◼   ► you get is actually dependent on the [TS]

◼   ► company and lift like every other [TS]

◼   ► company I'm sure has its own fair share [TS]

◼   ► of problems and you know or people [TS]

◼   ► putting on the chat room problems [TS]

◼   ► dealing with down to the application [TS]

◼   ► itself you know always putting location [TS]

◼   ► on oh no this is the opposite that [TS]

◼   ► complaining the new burrow with has [TS]

◼   ► location anyway I recall reading lots of [TS]

◼   ► scary things about lift as well and that [TS]

◼   ► very often they were presented as the [TS]

◼   ► better alternative doober merely because [TS]

◼   ► it were is so incredibly terrible that [TS]

◼   ► the bar is low in some respects it's a [TS]

◼   ► little bit like airlines that we talked [TS]

◼   ► about before where we all know angry [TS]

◼   ► travelers maybe we have been this Angry [TS]

◼   ► traveler who has a bad experience with [TS]

◼   ► an airline and vows to never fly in them [TS]

◼   ► again and if you travel at all [TS]

◼   ► frequently you will eventually have that [TS]

◼   ► same experience with every airline and [TS]

◼   ► then you will literally be unable to fly [TS]

◼   ► because that because all airlines do [TS]

◼   ► something that is enough to anger people [TS]

◼   ► is that that's it I'm never flying delta [TS]

◼   ► again and they stick to it and they [TS]

◼   ► never fly delta again if you if you do [TS]

◼   ► that for five years of constant [TS]

◼   ► traveling you will be out of airlines [TS]

◼   ► and I wonder if ride-sharing services [TS]

◼   ► especially when subsidized by VC money [TS]

◼   ► that are basically trying to put taxi [TS]

◼   ► companies out of business so they can [TS]

◼   ► you know dance on their their grave and [TS]

◼   ► then raise their prices like I wonder if [TS]

◼   ► there are any good ride sharing company [TS]

◼   ► then it's not as if taxi services are [TS]

◼   ► all that great either every every one of [TS]

◼   ► these things seems to have some kind of [TS]

◼   ► problem so you know I'm certainly what [TS]

◼   ► I've heard I heard somebody say recently [TS]

◼   ► was the [TS]

◼   ► I'll still use uber but I'll hate myself [TS]

◼   ► every time I do it I don't know if [TS]

◼   ► that's the solution is a solution [TS]

◼   ► deleting nubra what if you use lift and [TS]

◼   ► you find out all sorts of horrible [TS]

◼   ► things but left eventually you can you [TS]

◼   ► not use any ride-sharing services it's [TS]

◼   ► hard to know what to do in these type of [TS]

◼   ► situations I think it is very similar to [TS]

◼   ► an a-line type situation but when there [TS]

◼   ► are alternatives obviously if you have [TS]

◼   ► any kind of choice at all and you think [TS]

◼   ► you really do think Hoover is the worst [TS]

◼   ► of the worst like don't pick them pick [TS]

◼   ► another company right and I guess you [TS]

◼   ► just keep doing that until you're out of [TS]

◼   ► ride-sharing company right hiring [TS]

◼   ► company what are they called it's not [TS]

◼   ► ride sharing what do you call a thing [TS]

◼   ► like uber I don't know private taxis but [TS]

◼   ► it's not a car service I don't know [TS]

◼   ► whatever it but like like you know [TS]

◼   ► usually this argument of like well [TS]

◼   ► they're all probably terrible when we [TS]

◼   ► might we just might not know how [TS]

◼   ► terrible the other ones are because [TS]

◼   ► they're like less in the public eye or [TS]

◼   ► we do know but it was like the two news [TS]

◼   ► cycles ago right especially and like I [TS]

◼   ► talked about previously with like you [TS]

◼   ► know how i buy things from amazon even [TS]

◼   ► though i know that in many ways amazon [TS]

◼   ► as a retail company is kind of horrible [TS]

◼   ► but i've worked another retail company [TS]

◼   ► before just enough to know that they're [TS]

◼   ► all pretty horrible and retail is just [TS]

◼   ► horrible business and so you know like [TS]

◼   ► the the smaller ones like what are we [TS]

◼   ► gonna do like oh I'm not gonna buy this [TS]

◼   ► thing at amazon I'm gonna buy it at [TS]

◼   ► walmart know like you know we're also [TS]

◼   ► making it like maybe i'll go to some you [TS]

◼   ► go to target well they're probably [TS]

◼   ► horrible and some other way to like it [TS]

◼   ► because retail is a horrible business [TS]

◼   ► and all the incentives kind of force [TS]

◼   ► everyone in it to be pretty horrible or [TS]

◼   ► to go out of business and so i decided [TS]

◼   ► like it's worth it to me to shop at [TS]

◼   ► amazon because it's just so much better [TS]

◼   ► than everything else and and their [TS]

◼   ► offenses aren't bad enough to to offend [TS]

◼   ► me enough to overcome you know the [TS]

◼   ► difference between them and anybody else [TS]

◼   ► in in morality versus the incredible [TS]

◼   ► convenience that they offer with uber [TS]

◼   ► though i think it's a little bit of a [TS]

◼   ► different situation because you know [TS]

◼   ► first of all uber in the grand scheme of [TS]

◼   ► things is pretty young and so it's hard [TS]

◼   ► for anybody to to look at what uber [TS]

◼   ► gives them in their life and say i can't [TS]

◼   ► i can't be without that because like [TS]

◼   ► will you were with that that like what [TS]

◼   ► five years ago like it wasn't it wasn't [TS]

◼   ► that long ago like chances are five [TS]

◼   ► years ago you weren't using anything [TS]

◼   ► like that and you still lived you still [TS]

◼   ► got around you still find a way to make [TS]

◼   ► that work how did you do that right like [TS]

◼   ► could you just go back to that how bad [TS]

◼   ► would it really be you know even if [TS]

◼   ► there is no other ride hailing companies [TS]

◼   ► like lift right like even if you can't [TS]

◼   ► get any other ones in area if it were [TS]

◼   ► the only one that serves your area how [TS]

◼   ► bad would it be not to use them and in [TS]

◼   ► some cases it actually is really bad [TS]

◼   ► like in some cases if your alternative [TS]

◼   ► is like well I can get an uber in 10 [TS]

◼   ► minutes or because of where I am like if [TS]

◼   ► you're like you know in the in like know [TS]

◼   ► where Brooklyn and no cab will pick you [TS]

◼   ► up out there believe me I've been there [TS]

◼   ► this is before I used uber and you have [TS]

◼   ► to wait like literally you have to wait [TS]

◼   ► an hour and a half from midnight to 130 [TS]

◼   ► am on a pier in Brooklyn because there's [TS]

◼   ► no cabs around you had to call a car [TS]

◼   ► service and that's the soon as they can [TS]

◼   ► come get you in that kind of case okay [TS]

◼   ► if we virtually the only thing that will [TS]

◼   ► serve you I can't really follow you for [TS]

◼   ► using it however most of the time for [TS]

◼   ► most people if Hoover serves you at all [TS]

◼   ► other options probably due to whether [TS]

◼   ► it's your regular taxi service or other [TS]

◼   ► car hailing services or mass transit or [TS]

◼   ► other like you know private you know car [TS]

◼   ► service and stuff like that like chances [TS]

◼   ► are if you use uber at all you probably [TS]

◼   ► have other options and they might be a [TS]

◼   ► little bit less convenient you might [TS]

◼   ► have to wait one or two extra minutes [TS]

◼   ► for a ride where you have to pay a [TS]

◼   ► dollar more but you have to decide for [TS]

◼   ► yourself if that's worth you know the [TS]

◼   ► the the moral say things are not and for [TS]

◼   ► me I think it's worth it yeah those up [TS]

◼   ► was that other one I heard about called [TS]

◼   ► fasten like fasten your seatbelts I [TS]

◼   ► guess another one that's at the very [TS]

◼   ► least in the the Pacific Northwest I [TS]

◼   ► heard a bunch of people talking about so [TS]

◼   ► it's not just uber and lyft there are [TS]

◼   ► probably other options maybe not all [TS]

◼   ► elimination wide so i guess check the [TS]

◼   ► app store and ask around to see what the [TS]

◼   ► other options are in your area you too [TS]

◼   ► can live an uber free lifestyle [TS]

◼   ► hopefully though and I mean it's easy [TS]

◼   ► for the three of us to say because we're [TS]

◼   ► white dudes but you know I've understood [TS]

◼   ► that in some ways it can be better if [TS]

◼   ► you're you know like a minority or if [TS]

◼   ► you're a woman that maybe maybe it's [TS]

◼   ► it's better for some reason to be to [TS]

◼   ► call an uber or perhaps a lift well [TS]

◼   ► maybe not an over there's a lot but a [TS]

◼   ► lot of horror stories about women [TS]

◼   ► getting picked up by overs okay maybe [TS]

◼   ► women with support [TS]

◼   ► Paul but you know maybe if you're a [TS]

◼   ► person of color or something like that [TS]

◼   ► you know maybe a taxi cab would would [TS]

◼   ► not take your fair where an uber or [TS]

◼   ► perhaps a lift would you know it's I [TS]

◼   ► guess what I'm driving at is it's all [TS]

◼   ► nuanced right ever it it's just a [TS]

◼   ► balancing act and you do what works best [TS]

◼   ► for you but I plan to before I go to San [TS]

◼   ► Jose which I think I'm going to be doing [TS]

◼   ► I plan to look into lift and understand [TS]

◼   ► if there's any differences in procedure [TS]

◼   ► or like you know tipping paradigms or [TS]

◼   ► anything like that I plan to try to [TS]

◼   ► understand what that is before I go so [TS]

◼   ► this way I can use left rather than uber [TS]

◼   ► and I should mention that um front of [TS]

◼   ► the show G McDonald who in the past has [TS]

◼   ► run or been deeply involved with a I [TS]

◼   ► guess she is still deeply involved with [TS]

◼   ► that camp for girls which is an [TS]

◼   ► organization that's near and dear to all [TS]

◼   ► of our hearts anyway she just for fun [TS]

◼   ► decided to drive I thought and I'm [TS]

◼   ► pretty sure I have this right for both [TS]

◼   ► uber and lyft and then ended up not [TS]

◼   ► doing it for uber anymore because she [TS]

◼   ► had some really bad experiences and I [TS]

◼   ► don't have her tweets handy where she [TS]

◼   ► talked about this unfortunately but you [TS]

◼   ► can look at um you can look at her [TS]

◼   ► timeline or just ask her about it and [TS]

◼   ► she'll tell you that that she drives for [TS]

◼   ► lift from time to time because she's [TS]

◼   ► just felt better about it I wish I could [TS]

◼   ► form i remember what was better but she [TS]

◼   ► seemed to think that the lift was a [TS]

◼   ► better experience for drivers and [TS]

◼   ► probably for writers to the pink [TS]

◼   ► mustaches right I mean here's the thing [TS]

◼   ► to like it's kind of hard to be worse [TS]

◼   ► than over like literally everything they [TS]

◼   ► do is horrible with the exception that [TS]

◼   ► they are kind of everywhere now but like [TS]

◼   ► the company is horrible the people at [TS]

◼   ► the top leading the company are horrible [TS]

◼   ► the app is horrible insult like the app [TS]

◼   ► itself is its own incredible case study [TS]

◼   ► of horrendous abusive fraudulent app [TS]

◼   ► design like it's it does so many creepy [TS]

◼   ► immoral things that that honestly should [TS]

◼   ► be or might even our might might be [TS]

◼   ► prohibited on iOS it's it's just a [TS]

◼   ► terrible app in front of a terrible [TS]

◼   ► service run by some really horrible [TS]

◼   ► people in again like in most cases if [TS]

◼   ► most the time if you're deciding between [TS]

◼   ► big crappy companies like airlines are [TS]

◼   ► doors I think the differences are [TS]

◼   ► usually smaller between them but in this [TS]

◼   ► case like my god is uber horrible like [TS]

◼   ► it would be really impressive for any [TS]

◼   ► other company in this business to be as [TS]

◼   ► horrible as they are well that's what [TS]

◼   ► the competition is for so here's one [TS]

◼   ► article from class next thing saying [TS]

◼   ► uber is quietly terrible for women and [TS]

◼   ► black people study says so there's an [TS]

◼   ► article on that so so much for being [TS]

◼   ► better for minorities or women and then [TS]

◼   ► another article saying a new business [TS]

◼   ► model same racist cab drivers that just [TS]

◼   ► talks about both uber and lyft and [TS]

◼   ► making it harder for people with black [TS]

◼   ► sounding names to get rides so like as [TS]

◼   ► with so many of these things are trying [TS]

◼   ► episode it's not it's not a problem with [TS]

◼   ► a particular company or particular made [TS]

◼   ► it's a problem it's a cultural societal [TS]

◼   ► problem because all these companies are [TS]

◼   ► made up of people who come from this [TS]

◼   ► culture and the society grant it very [TS]

◼   ► often they are the worst people but you [TS]

◼   ► know like the CEO of uber who was caught [TS]

◼   ► on video arguing as one of his drivers [TS]

◼   ► but just just boggles my mind there [TS]

◼   ► maybe he was drunk you don't have the [TS]

◼   ► self-awareness to understand that I [TS]

◼   ► don't even know if you can't if you [TS]

◼   ► can't be if you are the CEO of a company [TS]

◼   ► and you can't manage to be respectful [TS]

◼   ► magnanimous 45 minutes to one of your [TS]

◼   ► employees who's angry like it did bottle [TS]

◼   ► her on that you could be this bad at [TS]

◼   ► everything having to do with you anyway [TS]

◼   ► yeah so if you you know if you want [TS]

◼   ► peace fight for justice as they say I [TS]

◼   ► see if you want to solve the problem you [TS]

◼   ► really have to solve it of the brute [TS]

◼   ► you're not going to solve it by scolding [TS]

◼   ► spoiled tech CEOs but if you can at all [TS]

◼   ► if you could it all avoid giving money [TS]

◼   ► to what really seems to be the worst of [TS]

◼   ► the very worst of a business that is [TS]

◼   ► already in a slightly precarious [TS]

◼   ► situation in terms of you know all the [TS]

◼   ► articles going around about the the fact [TS]

◼   ► that goober is not profitable and is [TS]

◼   ► basically being funded by a venture [TS]

◼   ► capital to put tax companies out of [TS]

◼   ► business and if they ever succeeded in [TS]

◼   ► that they would just raise their prices [TS]

◼   ► and by the way they exploit their [TS]

◼   ► workers and that's this half of what [TS]

◼   ► these the argument with the CEO was [TS]

◼   ► about a thing I used to get paid X [TS]

◼   ► amount now I get paid so much less and [TS]

◼   ► the uber seeing I was saying he's just [TS]

◼   ► waiting to replace all these drivers [TS]

◼   ► with self-driving cars [TS]

◼   ► anyway and their self driving cars [TS]

◼   ► running through red lights and then who [TS]

◼   ► were lying about it oh it's a mess so [TS]

◼   ► bottom line is stay in your house and [TS]

◼   ► never go anywhere that is definitely the [TS]

◼   ► judge Siracusa answer to this problem [TS]

◼   ► yeah you wish that was the answer solves [TS]

◼   ► a lot of problems doesn't it it solves [TS]

◼   ► your problems yeah I don't think I've [TS]

◼   ► ever actually taken an uber on my on my [TS]

◼   ► account my wife has an account though we [TS]

◼   ► used it when i was in san francisco and [TS]

◼   ► i gotta tell you it was convenient i [TS]

◼   ► mean at my experience my personal [TS]

◼   ► experience with uber has really been [TS]

◼   ► very good truth be told i've never had a [TS]

◼   ► bad experience and it's always going [TS]

◼   ► pretty well for me but like i said [TS]

◼   ► earlier you know i i'm not comfortable [TS]

◼   ► with with the way the company as a whole [TS]

◼   ► and certainly the CEO seems to do [TS]

◼   ► business and that doesn't mean that [TS]

◼   ► they're that there's nothing but mean [TS]

◼   ► terrible people it over but certainly [TS]

◼   ► the people that are running the show [TS]

◼   ► seemed to be pretty consistently mean [TS]

◼   ► and terrible so because of that i intend [TS]

◼   ► to like i said try out life next time [TS]

◼   ► i'm out there yeah and that that's the [TS]

◼   ► best of it like every time i've ever [TS]

◼   ► been in an uber or even a taxi for that [TS]

◼   ► matter like the people who are actually [TS]

◼   ► driving like the leaf nodes of the org [TS]

◼   ► chart I've had good experiences now [TS]

◼   ► obviously that's not universal and again [TS]

◼   ► all the article you just listed about [TS]

◼   ► them refusing to pick up people black [TS]

◼   ► sounding names and picking up women and [TS]

◼   ► driving them around longer than they [TS]

◼   ► should be driving them and hitting on [TS]

◼   ► them and doing all sorts of terrible [TS]

◼   ► things like obviously that happens but [TS]

◼   ► it's kind of like when when you get mad [TS]

◼   ► a delta and vow that you love or fly [TS]

◼   ► with them again does I mean every [TS]

◼   ► employee of delta is an evil person [TS]

◼   ► certainly not and so it's a complicated [TS]

◼   ► thing we're like you're trying to punish [TS]

◼   ► the company and by withholding your [TS]

◼   ► business but what about the people who [TS]

◼   ► work for the company all they could just [TS]

◼   ► quit to work for a better airline can [TS]

◼   ► they what if they work in Atlanta and [TS]

◼   ► it's Delta's hub I don't know it's the [TS]

◼   ► whole the effectiveness and the sort of [TS]

◼   ► ethics of boycotts have always been [TS]

◼   ► complicated when it's not like a black [TS]

◼   ► and white kind of you know pervasive [TS]

◼   ► issue like you know segregation or you [TS]

◼   ► know bus boycotts and stuff like that [TS]

◼   ► this is slightly more nuanced but I [TS]

◼   ► think if there's something you can do [TS]

◼   ► that's straight forward like marketer [TS]

◼   ► said just you know call cab use a [TS]

◼   ► different company it's so easy to do you [TS]

◼   ► should just do it we are sponsored this [TS]

◼   ► week by Squarespace make your next move [TS]

◼   ► with a unique website and domain from [TS]

◼   ► Squarespace look at the new year we're [TS]

◼   ► pretty far into it now you probably have [TS]

◼   ► some projects that you want to get going [TS]

◼   ► this year and if you if you have a [TS]

◼   ► project to do it probably needs a [TS]

◼   ► website but I bet the website itself [TS]

◼   ► probably isn't the project you probably [TS]

◼   ► have something else whether the website [TS]

◼   ► is for a blog or a gallery or a new [TS]

◼   ► hobby or a new storefront those things [TS]

◼   ► all need websites the thing is if you [TS]

◼   ► spend all your time working on your [TS]

◼   ► website itself if you have to be [TS]

◼   ► installing a CMS managing the [TS]

◼   ► configuration of it custom designing the [TS]

◼   ► whole thing for days and weeks on end [TS]

◼   ► and or hiring someone to help you little [TS]

◼   ► with all that stuff you don't have any [TS]

◼   ► time to actually work on what you want [TS]

◼   ► to work on Squarespace solve this [TS]

◼   ► problem because Squarespace takes the [TS]

◼   ► problem of making a beautiful website [TS]

◼   ► and makes it incredibly easy and they [TS]

◼   ► support it really well and they host it [TS]

◼   ► all for you and so you don't have to [TS]

◼   ► deal with pretty much any of like the [TS]

◼   ► the muck of trying to run your own [TS]

◼   ► website there's so much complexity you [TS]

◼   ► don't have to do and doing things in [TS]

◼   ► Squarespace is so incredibly easy and [TS]

◼   ► fast those are at a free trial site [TS]

◼   ► there with next time you need to make a [TS]

◼   ► website for anything whether it's for [TS]

◼   ► you or for somebody else go spend a half [TS]

◼   ► hour making it at square space so they [TS]

◼   ► give you a free trial no credit card [TS]

◼   ► required spend a half hour see how far [TS]

◼   ► you get see how easy it is I bet you're [TS]

◼   ► going to be so impressed after that that [TS]

◼   ► you're going to just finish it up in [TS]

◼   ► probably another 15 20 minutes it's [TS]

◼   ► really fast I'm telling you and then [TS]

◼   ► you're done and if the sites for you you [TS]

◼   ► could move on to do whatever it is you [TS]

◼   ► made the site for if the sets for [TS]

◼   ► somebody else if they have any problems [TS]

◼   ► with it Squarespace supports it so you [TS]

◼   ► don't have to see you're out of the loop [TS]

◼   ► either way you win because you aren't [TS]

◼   ► dealing with a website anymore [TS]

◼   ► Squarespace makes it so easy to make [TS]

◼   ► such a great looking website that you [TS]

◼   ► don't have to worry about it yourself [TS]

◼   ► make your next move at Squarespace go to [TS]

◼   ► squarespace com and when you sign up and [TS]

◼   ► to offer code ATP to get ten percent off [TS]

◼   ► once again start your free trial site at [TS]

◼   ► squarespace com and use code ATP to get [TS]

◼   ► ten percent off your first purchase [TS]

◼   ► thanks a lot to Squarespace make your [TS]

◼   ► next move with squarespace [TS]

◼   ► so Marco you had a big day today as we [TS]

◼   ► record on Wednesday as per usual [TS]

◼   ► overcast ads are available for purchase [TS]

◼   ► from anyone that has an overcast account [TS]

◼   ► and that's exciting and in what is what [TS]

◼   ► surprised me but really shouldn't have [TS]

◼   ► surprised me you have a really neat [TS]

◼   ► little table here that's that's [TS]

◼   ► presumably all integrated with your ad [TS]

◼   ► back-end that shows availability and [TS]

◼   ► prices and some analytics sort of kind [TS]

◼   ► of some estimated analytics and it's all [TS]

◼   ► much more mature that I would have [TS]

◼   ► expected the way you painted it when [TS]

◼   ► we've talked both on the show in [TS]

◼   ► privately I don't know I just got this [TS]

◼   ► impression that this was a little bit I [TS]

◼   ► don't know grab-ass but as it turns out [TS]

◼   ► this is this is legit this is the real [TS]

◼   ► deal and you've clearly put a whole lot [TS]

◼   ► of orbit this is grab-ass plus CSS [TS]

◼   ► chaser but anyway but this is super [TS]

◼   ► exciting you've already had a few [TS]

◼   ► categories sell out so how's things [TS]

◼   ► going i mean it certainly looks from the [TS]

◼   ► outside like it's going really well i [TS]

◼   ► mean so far it's going great like and [TS]

◼   ► you know this is not an indication of [TS]

◼   ► how it's going to be going long term [TS]

◼   ► because no one including me and the [TS]

◼   ► people buying the ads has any idea like [TS]

◼   ► what is a podcast ad worth because mote [TS]

◼   ► you know there are some of the some of [TS]

◼   ► these ads are for websites or apps but [TS]

◼   ► most of them by far most of them are for [TS]

◼   ► podcasts and so I really and as I by the [TS]

◼   ► way I love that that ratio like I do [TS]

◼   ► want the ability to advertise for for [TS]

◼   ► both types of things but I also would [TS]

◼   ► prefer if most of the ads were podcast [TS]

◼   ► as I'm actually considered having having [TS]

◼   ► actually be two separate inventory types [TS]

◼   ► so it would actually sell separate slots [TS]

◼   ► possibly at different prices like maybe [TS]

◼   ► pocket podcast ads would be cheaper than [TS]

◼   ► website ads and I just that was too much [TS]

◼   ► complexity so I just didn't build it out [TS]

◼   ► and I might do it later but probably not [TS]

◼   ► you know basically it's kind of cool [TS]

◼   ► that in a podcast app I can now have ads [TS]

◼   ► for other podcasts because it makes it [TS]

◼   ► kind of not feel like an ad anymore and [TS]

◼   ► I've like this is one of the reasons why [TS]

◼   ► I added the option for paying [TS]

◼   ► subscribers who normally just [TS]

◼   ► automatically wouldn't see any ads i [TS]

◼   ► added a setting in in [TS]

◼   ► settings for them a check box for them [TS]

◼   ► to trim the ads on you know if for [TS]

◼   ► everyone else it just is on and they [TS]

◼   ► can't turn it off but for paying people [TS]

◼   ► one of the benefits normally that you're [TS]

◼   ► paying for is not to see ads but these [TS]

◼   ► ads are kind of nice it like it turned [TS]

◼   ► out really well and there and so far [TS]

◼   ► they're actually there are like podcast [TS]

◼   ► and a good number of them and good [TS]

◼   ► quality ones buying the ads I mean I'm [TS]

◼   ► literally only about you know four hours [TS]

◼   ► or some or so into the ad sales so it's [TS]

◼   ► it's very hard for me to really know [TS]

◼   ► what this is going to be life long term [TS]

◼   ► but in the short term it's really easy [TS]

◼   ► it's really nice it's really nice like I [TS]

◼   ► built the system it's a pretty [TS]

◼   ► straightforward like basic you know [TS]

◼   ► database thing with basic tracking in [TS]

◼   ► the app of views taps and subscriptions [TS]

◼   ► the payment is all through stripe [TS]

◼   ► because stripe is amazing i love stripes [TS]

◼   ► so much what did we do before strive [TS]

◼   ► actually i'll tell you what we did [TS]

◼   ► before stripe paypal and it was a dark [TS]

◼   ► time oh my we said a dark time i'm gonna [TS]

◼   ► tell you about dark times before paypal [TS]

◼   ► we had banks of modems that would they [TS]

◼   ► would dial the credit card companies and [TS]

◼   ► transfer information using archaic [TS]

◼   ► protocols from our linux servers phone [TS]

◼   ► lines actual phone lines that's how we [TS]

◼   ► did credit card processing was that [TS]

◼   ► actually worse than paypal i don't know [TS]

◼   ► yes have you ever tried to do [TS]

◼   ► subscriptions in paypal phone lines and [TS]

◼   ► modems are among the least friendly [TS]

◼   ► things you ever want to be wrangling at [TS]

◼   ► a data center that is not in the same [TS]

◼   ► building as you have you ever used [TS]

◼   ► paypal i have i mean paypal will [TS]

◼   ► eventually freeze your can take all your [TS]

◼   ► money but the phone line situation made [TS]

◼   ► it so hard to even get money in the [TS]

◼   ► first place yeah well anyway so this is [TS]

◼   ► all built using some you know nice easy [TS]

◼   ► stuff with stripe is the payment gateway [TS]

◼   ► i even accept Apple pay which is kind of [TS]

◼   ► cool but could they make it really easy [TS]

◼   ► so I literally like you know you put in [TS]

◼   ► a few HTML divs and you enable this [TS]

◼   ► thing in your site and then you have [TS]

◼   ► Apple pay so you can go to my site and [TS]

◼   ► buy an ad with your fingerprint in like [TS]

◼   ► three seconds it's kind of awesome it's [TS]

◼   ► incredibly satisfying and so yeah that's [TS]

◼   ► that's what I've been working on the [TS]

◼   ► last week or so is just building the [TS]

◼   ► system out and there's still a lot I [TS]

◼   ► have to do like basically tomorrow I [TS]

◼   ► have to build system to [TS]

◼   ► notify people when categories become [TS]

◼   ► available that are sold out that's [TS]

◼   ► something I kind of added last minute [TS]

◼   ► tonight because a bunch of things so [TS]

◼   ► that my amelie got a bunch of emails to [TS]

◼   ► people saying hey I got here too late my [TS]

◼   ► category sold out can you put me up for [TS]

◼   ► the next one and honorable I don't [TS]

◼   ► really want to give the business of like [TS]

◼   ► having to maintain a thousand different [TS]

◼   ► relationships with people and eating on [TS]

◼   ► them and then what if it sells [TS]

◼   ► beforehand then like they're out of luck [TS]

◼   ► and I email them so obviously build it [TS]

◼   ► very simple like notify me thing I [TS]

◼   ► already built the system to record your [TS]

◼   ► intention to be notified I just haven't [TS]

◼   ► actually made the notifications yet [TS]

◼   ► because now I have 30 days to do that [TS]

◼   ► because all these ads have their dales [TS]

◼   ► that is the most Marco thing supposed [TS]

◼   ► Marco comments I've ever heard oh I'd [TS]

◼   ► have to worry about that for everyone [TS]

◼   ► yeah it's similarly like I want the ad [TS]

◼   ► to email the person who bought it when [TS]

◼   ► it expires to tell them your ID is [TS]

◼   ► expired click here if you want to buy [TS]

◼   ► another one and I haven't built that yet [TS]

◼   ► either because I have three days to [TS]

◼   ► build that too but yeah so for the most [TS]

◼   ► part they're the system is pretty much [TS]

◼   ► like it's you know three quarters of the [TS]

◼   ► way done like all the core stuff is [TS]

◼   ► there except in the payments you know my [TS]

◼   ► my admin administrator interface to [TS]

◼   ► approve or reject and refund them all [TS]

◼   ► sorts of you know payment handling [TS]

◼   ► things that were actually surprisingly [TS]

◼   ► easy because stripe is so good I mean [TS]

◼   ► jeez like stripe kind of embarrasses [TS]

◼   ► everything else I do like in like every [TS]

◼   ► other part of this was more complicated [TS]

◼   ► and took more work and more fiddling [TS]

◼   ► than the entire payment processing just [TS]

◼   ► kind of amazing you would think that [TS]

◼   ► would have been the worst because that's [TS]

◼   ► arguably the most important since it [TS]

◼   ► involves money but no apparently not [TS]

◼   ► yeah I so I have some questions so you [TS]

◼   ► had made mention that you would this [TS]

◼   ► took you like a week so last I heard you [TS]

◼   ► had demo ads in the app you know [TS]

◼   ► obviously I'm on the beta so I'm seeing [TS]

◼   ► these like you know cam dads that well I [TS]

◼   ► guess they weren't entirely demo they [TS]

◼   ► were kind of like first run ads they [TS]

◼   ► were real ads i had just inputted the [TS]

◼   ► manually into the database right because [TS]

◼   ► there was no interface for people to buy [TS]

◼   ► them mhm and so that was running for a [TS]

◼   ► little bit and then how long did it take [TS]

◼   ► you to do this whole back-end you said [TS]

◼   ► about a week yeah about a week well it [TS]

◼   ► because like i already had the system in [TS]

◼   ► you know between the app and the sync [TS]

◼   ► service i already had the system to [TS]

◼   ► serve the as to the app have the app [TS]

◼   ► show them record their stats and then [TS]

◼   ► transmit the stats back on the next sink [TS]

◼   ► and so that and then so I had like [TS]

◼   ► everything I had basically the whole [TS]

◼   ► back end of like serving and tracking [TS]

◼   ► the ads so all I had to do was the [TS]

◼   ► creation editing and buying of the ads [TS]

◼   ► and that's not a small amount of work [TS]

◼   ► but in the grand scheme of things is [TS]

◼   ► only about half of it so when one goes [TS]

◼   ► to buy an ad you you select you know a [TS]

◼   ► price and the first thing you're [TS]

◼   ► presented with is choosing ad type you [TS]

◼   ► can either search for a podcast or you [TS]

◼   ► can provide a URL what happens after [TS]

◼   ► that like it would I be providing art or [TS]

◼   ► blurb or what what what what is [TS]

◼   ► customizable here try it you don't have [TS]

◼   ► to pay till the very end so I'm not [TS]

◼   ► gonna I'm not gonna like send you an [TS]

◼   ► invoice it's very much you will know [TS]

◼   ► when you're paying it works for me I got [TS]

◼   ► a little scared I don't mess with it [TS]

◼   ► alright so I have a title description [TS]

◼   ► you gotta support arrow keys in return [TS]

◼   ► in your autocompletes come on oh my big [TS]

◼   ► shirt my podcast search box yeah that's [TS]

◼   ► a big custom thing yeah if I hit down [TS]

◼   ► our to select and hit return it's like [TS]

◼   ► nope I haven't looked at that coaches [TS]

◼   ► 2014 it might support it easily i'm not [TS]

◼   ► sure i'm using this this pure framework [TS]

◼   ► which probably doesn't even exist [TS]

◼   ► anymore i don't know it like it was the [TS]

◼   ► smallest like CSS type framework i could [TS]

◼   ► find in 2014 so i put it in but anyway [TS]

◼   ► it doesn't really matter it does not oh [TS]

◼   ► this is very slick okay so I've put in [TS]

◼   ► this is a difference between John and I [TS]

◼   ► John is advertising for a podcast [TS]

◼   ► presumably one that has other people on [TS]

◼   ► it me I put in my own URL anyway Marvin [TS]

◼   ► the dog was this frequent test URL don't [TS]

◼   ► worry so I have a title description a [TS]

◼   ► URL and optional image and then what I [TS]

◼   ► really like is you have a little preview [TS]

◼   ► right then and there that shows you [TS]

◼   ► approximately wanted to look like and [TS]

◼   ► then like you said ready when you're [TS]

◼   ► ready either Apple pay or pay with card [TS]

◼   ► super cool i really like this and so so [TS]

◼   ► basically the idea is you are either [TS]

◼   ► advertising for a podcast or anything [TS]

◼   ► that can relate to the web anything that [TS]

◼   ► has a URL yeah so you know apps websites [TS]

◼   ► you know and yeah anyway nice any [TS]

◼   ► website that's pretty cool and and so [TS]

◼   ► the initial take rate seems pretty good [TS]

◼   ► from what i can tell i mean you're sold [TS]

◼   ► out in a few few different things I [TS]

◼   ► there's nothing that has no purchases [TS]

◼   ► nope that's lots available oh I'm sorry [TS]

◼   ► I misread yeah so health has no [TS]

◼   ► purchases but but there are other [TS]

◼   ► categories that have all the other [TS]

◼   ► categories have at least one fair enough [TS]

◼   ► well so you obviously massively [TS]

◼   ► underpriced this stuff I actually raised [TS]

◼   ► the prices about an hour ago because [TS]

◼   ► they sold too fast and i noticed that i [TS]

◼   ► know but like it's to it but anyway live [TS]

◼   ► and learn there'll be another 30 days I [TS]

◼   ► did kind of want this to be a quick sale [TS]

◼   ► because one of the big challenges that I [TS]

◼   ► that I went is this with is all those [TS]

◼   ► categories to say not enough data yet [TS]

◼   ► because I just haven't had test ads in [TS]

◼   ► those categories and so I really need to [TS]

◼   ► know like what categories even get good [TS]

◼   ► traffic and then the pricing is kind of [TS]

◼   ► a guess like you know business sold out [TS]

◼   ► really quickly and I had it in the in [TS]

◼   ► the low price category because I didn't [TS]

◼   ► think it was as high traffic as the [TS]

◼   ► other ones in overcast but now I'll find [TS]

◼   ► out if that's true or not if it is true [TS]

◼   ► i'm going to move it up to the little to [TS]

◼   ► the dark gray section between all and [TS]

◼   ► the others that's like the the [TS]

◼   ► mid-priced ear and then that's why i [TS]

◼   ► should an auction system because the [TS]

◼   ► market will decide what's valuable [TS]

◼   ► because it's not just the traffic it's [TS]

◼   ► like how valuable of the people is in [TS]

◼   ► the business podcast maybe they all have [TS]

◼   ► lots of money and buy expensive stuff [TS]

◼   ► all the time so they're more valuable to [TS]

◼   ► advertise to maybe I mean you know i can [TS]

◼   ► just the price is obviously individually [TS]

◼   ► if I need to but ultimately I would [TS]

◼   ► rather have the inventory sell out more [TS]

◼   ► often than to extract every possible [TS]

◼   ► last dollar out of the highest bidder [TS]

◼   ► because I want there to be a lot of ads [TS]

◼   ► in the system because that would people [TS]

◼   ► see a nice variety in their apps and and [TS]

◼   ► it kind of gives more people a chance to [TS]

◼   ► advertise in the app so that I would [TS]

◼   ► prefer sold out inventory to necessarily [TS]

◼   ► the absolute highest price again I have [TS]

◼   ► no idea how hard it's going to be to [TS]

◼   ► sell these ads in you know six months a [TS]

◼   ► year I have no idea it could be really [TS]

◼   ► easy this could require very little [TS]

◼   ► effort on my part or might have to like [TS]

◼   ► actually start like you know keeping [TS]

◼   ► this email list like quote reaching out [TS]

◼   ► to people and reaching all over them to [TS]

◼   ► get them to buy an ad like I don't know [TS]

◼   ► like it [TS]

◼   ► it's sudden you'll be on to the next [TS]

◼   ► business model anyway so it'll be fine [TS]

◼   ► that's true it's gonna be hard to beat [TS]

◼   ► this like if this keeps going the you [TS]

◼   ► know anywhere near what it is now first [TS]

◼   ► of all I've made today enough for [TS]

◼   ► something like eight months of the [TS]

◼   ► google ads wow that's all I don't know [TS]

◼   ► if I'm gonna make this every month but [TS]

◼   ► it it certainly shows like this was [TS]

◼   ► probably the right move and if if if i [TS]

◼   ► even get you know a quarter of this i'm [TS]

◼   ► happy with that yeah I feel like it's [TS]

◼   ► gonna go up I felt next month is going [TS]

◼   ► to be higher because you have to raise [TS]

◼   ► these prices you just have to and then [TS]

◼   ► even if it's slowly tapers off from the [TS]

◼   ► course of a few years the only thing [TS]

◼   ► that'll make you stop it which is which [TS]

◼   ► is a thing that may happen but the only [TS]

◼   ► they'll make you stop is if you find it [TS]

◼   ► too annoying I guess that is that that [TS]

◼   ► is the thing that's going to get this I [TS]

◼   ► feel like yeah i mean that's that's [TS]

◼   ► certainly the the main limiting factor [TS]

◼   ► is like how much of my time will take [TS]

◼   ► but the good thing is this is a really [TS]

◼   ► easy thing to have someone else help [TS]

◼   ► with yeah that's sort of true but right [TS]

◼   ► now like I'm doing it myself right now [TS]

◼   ► because I don't want to immediately I [TS]

◼   ► asked for something like this because I [TS]

◼   ► want to know first of all how is it [TS]

◼   ► doing and you want to do those two [TS]

◼   ► really kind of run it myself so I want [TS]

◼   ► to know how it works for everybody all [TS]

◼   ► right at the front I want to know what [TS]

◼   ► all the needs are hat you know what the [TS]

◼   ► what the pain points are so I can fix [TS]

◼   ► them and then I need to know like is [TS]

◼   ► this even the kind of thing I need to [TS]

◼   ► outsource to someone else or is it so [TS]

◼   ► little work that I can just do it myself [TS]

◼   ► you know if it's sending 50 emails on [TS]

◼   ► one day a month that's that's a decent [TS]

◼   ► man of work but I could probably do that [TS]

◼   ► myself you know so you know we'll see [TS]

◼   ► we'll see what elections up being again [TS]

◼   ► it's way too early to tell but the very [TS]

◼   ► early indication suggests that it's [TS]

◼   ► pretty good what's a super awesome now [TS]

◼   ► so you're doing all the approving by [TS]

◼   ► hand using your little admin interface [TS]

◼   ► yep have you had to deny anyone as yet [TS]

◼   ► that wasn't clearly just spamming you [TS]

◼   ► for the sake of being a jerk no I mean [TS]

◼   ► one of the things is you have to pay to [TS]

◼   ► even submit it like all right yes like [TS]

◼   ► in in like the in crud web app terms it [TS]

◼   ► literally doesn't even save the database [TS]

◼   ► record until it has a payment the [TS]

◼   ► payments all like in you know in like [TS]

◼   ► the temporary session post variables [TS]

◼   ► until you actually until it's paid so [TS]

◼   ► that so that basically makes it [TS]

◼   ► spammable from a pure spam perspective [TS]

◼   ► it puts ups you know a pretty big [TS]

◼   ► barrier that and so and then you know [TS]

◼   ► and I am human reviewing the mall to [TS]

◼   ► just make sure they're not like obscene [TS]

◼   ► or you know hate content or anything [TS]

◼   ► else and there was one one person [TS]

◼   ► submitted one that had a word that some [TS]

◼   ► people might consider a bad word it's [TS]

◼   ► not like one of the big ones but it's [TS]

◼   ► like a kind of ancillary one so so I [TS]

◼   ► went back to that person like hey do you [TS]

◼   ► mind if I edit this and we worked out a [TS]

◼   ► different copy and then that was it and [TS]

◼   ► I approved it so that that was the only [TS]

◼   ► the only one that even required any [TS]

◼   ► review at all nice and you know what's [TS]

◼   ► amazing about this when google sells ads [TS]

◼   ► on my behalf i get something like I [TS]

◼   ► think sixty percent of it when Apple [TS]

◼   ► sells anything on my behalf I get [TS]

◼   ► seventy percent of it or maybe a year [TS]

◼   ► later for subscriptions if I'm lucky [TS]

◼   ► eighty-five percent of it when google [TS]

◼   ► pays me money it's money that I earned [TS]

◼   ► like you know six weeks ago that i [TS]

◼   ► finally got paid for when apple pays me [TS]

◼   ► my money it's again similarly about [TS]

◼   ► money I earned about six weeks ago with [TS]

◼   ► these stripe ads i'm earning i think [TS]

◼   ► about ninety seven percent of what they [TS]

◼   ► sell for and it gets deposited my bank [TS]

◼   ► account in two days that's it's really [TS]

◼   ► kind of amazing to be out of the like [TS]

◼   ► walled garden ecosystem for once that's [TS]

◼   ► super cool so initial reaction things [TS]

◼   ► are going great yeah how do you think [TS]

◼   ► you're going to play with the pricing [TS]

◼   ► for now like are you going to i get i [TS]

◼   ► guess it let's suppose you sell out in [TS]

◼   ► the next 48 hours there's really no [TS]

◼   ► impetus to mess with pricing until the [TS]

◼   ► end of the month unless you want to cut [TS]

◼   ► down on the people that asked to be [TS]

◼   ► notified right i well I guess I mean I [TS]

◼   ► mean I probably a good business plan to [TS]

◼   ► cut down on the number of interested [TS]

◼   ► parties but I guess what I'm saying is [TS]

◼   ► there's no there's no reason for you to [TS]

◼   ► raise your prices now once you sell out [TS]

◼   ► unless you want to prevent people from [TS]

◼   ► saying notify me you know let's say the [TS]

◼   ► all goes from as we record it's less [TS]

◼   ► than a thousand dollars and let's say it [TS]

◼   ► becomes 3000 tomorrow all you're really [TS]

◼   ► accomplishing since it's sold out is is [TS]

◼   ► you're preventing me from being [TS]

◼   ► interested because I maybe I would have [TS]

◼   ► spent less than a thousand but I'm not [TS]

◼   ► going to spend three thousand [TS]

◼   ► you know what I mean so yeah you don't [TS]

◼   ► really need to mess around with pricing [TS]

◼   ► for like 30 days right yeah I mean for [TS]

◼   ► the most part like you know unless [TS]

◼   ► things are not selling that I might low [TS]

◼   ► it right or not selling like that health [TS]

◼   ► category but you know for the most part [TS]

◼   ► I think I'm gonna treat this the same [TS]

◼   ► way I've treated any other kind of thing [TS]

◼   ► where I set the price for an ad so our [TS]

◼   ► podcast ads you know my website ads when [TS]

◼   ► I sold our RSS sponsorships things like [TS]

◼   ► that and the way I've done this [TS]

◼   ► basically is if they sell out way too [TS]

◼   ► fast when I go to sell them every is the [TS]

◼   ► price a little bit until things start [TS]

◼   ► selling still a reasonable pace like I [TS]

◼   ► don't want it to be like pulling teeth [TS]

◼   ► to get things sold but slowly enough [TS]

◼   ► that it's not like a stampede and then I [TS]

◼   ► get 50 angry emails people saying oh I [TS]

◼   ► missed my chance to buy like you know [TS]

◼   ► that's that's no good either that's also [TS]

◼   ► it's not great for business necessarily [TS]

◼   ► so i think i'm just going to control the [TS]

◼   ► prices slowly and you know maybe maybe [TS]

◼   ► when next month rolls around i will you [TS]

◼   ► know see how it sells at the new higher [TS]

◼   ► price from an hour ago instead of the [TS]

◼   ► initial prices which will which are [TS]

◼   ► about i think about thirty percent lower [TS]

◼   ► you know i'll see how it sells at these [TS]

◼   ► new kind of higher prices and if it [TS]

◼   ► sells out just as fast then maybe for [TS]

◼   ► the month after that then maybe i'll [TS]

◼   ► raise it a little bit more but if it's [TS]

◼   ► selling out like at a reasonably healthy [TS]

◼   ► rate then I'll just leave it the way it [TS]

◼   ► is really you really nailed it this [TS]

◼   ► looks great thanks so let's assume this [TS]

◼   ► is super successful for a year just for [TS]

◼   ► the sake of discussion are you at all [TS]

◼   ► interested in expanding i think we [TS]

◼   ► talked about this a little bitter but [TS]

◼   ► are you all interested in expanding into [TS]

◼   ► being like i ad for other people so to [TS]

◼   ► speak you know and and oh and either [TS]

◼   ► white labeling your ad platform or just [TS]

◼   ► extending your ad platform to anyone [TS]

◼   ► elses at apps probably not I it because [TS]

◼   ► like once you become an ad network for [TS]

◼   ► other people that's a very different [TS]

◼   ► business and it's a much higher needs [TS]

◼   ► business for you know just dealing with [TS]

◼   ► people dealing with everyone else's [TS]

◼   ► money dealing with staffing and doing [TS]

◼   ► people's issues and it's a much bigger [TS]

◼   ► business it's a much higher touch [TS]

◼   ► business and this system I built kind of [TS]

◼   ► in response to other types of [TS]

◼   ► I've done where it's like you know for [TS]

◼   ► like blog ads and podcast ads where a [TS]

◼   ► lot of times you know you have to like [TS]

◼   ► rehearse of sponsors you have to you [TS]

◼   ► know coordinate with them via four or [TS]

◼   ► five different emails you eventually [TS]

◼   ► like put the ad and you're-- it you book [TS]

◼   ► the ad in your system you do the ad and [TS]

◼   ► you have to invoice them and then they [TS]

◼   ► might take six months to pay the invoice [TS]

◼   ► like we see we've seen the whole whole [TS]

◼   ► spectrum some people pay the next day [TS]

◼   ► some people pay a year later or not at [TS]

◼   ► all and it's a very just intensive [TS]

◼   ► process and there are tools like fresh [TS]

◼   ► books that make it easier but it's it's [TS]

◼   ► still a lot of just human work and just [TS]

◼   ► dealing with administration to just do [TS]

◼   ► the basics of selling and getting paid [TS]

◼   ► and so with this I I really created this [TS]

◼   ► to be as simple as possible and this is [TS]

◼   ► actually one thing's going to keep the [TS]

◼   ► prices kind of low because most big [TS]

◼   ► companies who would sponsor things like [TS]

◼   ► this who would buy these ads if it's [TS]

◼   ► below a certain price oftentimes that's [TS]

◼   ► a thousand dollars it requires less of a [TS]

◼   ► process for them to approve the payment [TS]

◼   ► so you know a lot of times big companies [TS]

◼   ► if you if it's more than that you'll [TS]

◼   ► have to go through like an official you [TS]

◼   ► know requisition process or some other [TS]

◼   ► you know garbage full of paperwork and [TS]

◼   ► overhead but if it's you know if it's if [TS]

◼   ► it's lower if it's like a you know a sub [TS]

◼   ► one thousand dollar price for something [TS]

◼   ► a lot of times you can just put that on [TS]

◼   ► a credit card and be done with it and [TS]

◼   ► not have to worry too much about it so I [TS]

◼   ► want to keep these prices in that range [TS]

◼   ► so that way I can have the system i have [TS]

◼   ► now which is look if you want one of [TS]

◼   ► these it's self-serve you you go to my [TS]

◼   ► site you set it up you pay right there I [TS]

◼   ► don't even see it until you pay because [TS]

◼   ► I don't want to have to be chasing you [TS]

◼   ► down in a year you didn't pay your [TS]

◼   ► invoice ok I hate that so much and so [TS]

◼   ► like this system is very much like [TS]

◼   ► keeping it as simple as it possibly can [TS]

◼   ► keep it and part of that it requires the [TS]

◼   ► prices be kind of low that definitely [TS]

◼   ► requires that everything remains [TS]

◼   ► self-serve and it requires that not a [TS]

◼   ► lot that I'm doing involves human [TS]

◼   ► interaction from me because if that's if [TS]

◼   ► that's what it ends up needing to be [TS]

◼   ► I'll have to hire someone else to help [TS]

◼   ► me because I don't have the time to be [TS]

◼   ► dealing with a lot of effort into the [TS]

◼   ► system but in order to keep at that size [TS]

◼   ► and that scale I basically have to keep [TS]

◼   ► it my appt only I can't [TS]

◼   ► come an ad network for any other apps [TS]

◼   ► because that will that will by nature [TS]

◼   ► make it a bigger more complicated thing [TS]

◼   ► the prices would probably go up I'd have [TS]

◼   ► to start dealing with people stupid [TS]

◼   ► invoice systems and I just don't want to [TS]

◼   ► deal with that that's not the business I [TS]

◼   ► want to be in does makes a lot of sense [TS]

◼   ► I you know the thing that impresses me [TS]

◼   ► about you is that maybe I mean I'm just [TS]

◼   ► a big wimp but the audacity of doing [TS]

◼   ► something like this like aw screw it [TS]

◼   ► I'll saw my own ads why not like there's [TS]

◼   ► no way in a million years maybe I would [TS]

◼   ► have had the thought if I were in your [TS]

◼   ► shoes but I'd look at this and be like [TS]

◼   ► yeah I'm not gonna do that there's no [TS]

◼   ► way that'll work and good then good on [TS]

◼   ► you for not only having the the I don't [TS]

◼   ► know fortitude to do it but to make it [TS]

◼   ► happen it's so far seems successful like [TS]

◼   ► John has said I think the ticking time [TS]

◼   ► bomb is about a year away until you do [TS]

◼   ► another business model change so I [TS]

◼   ► canceled fail miserably I I don't I was [TS]

◼   ► mostly doing as a joke is if it like [TS]

◼   ► like Mara said if it continues like this [TS]

◼   ► or better like there's no reason to [TS]

◼   ► unless I don't like I said unless [TS]

◼   ► somehow it becomes too much of a burden [TS]

◼   ► for mark or deal with it I don't see how [TS]

◼   ► it would because everything he just [TS]

◼   ► outlined about how he doesn't have to do [TS]

◼   ► anything and doesn't have to chase [TS]

◼   ► people for money and doesn't have to get [TS]

◼   ► money on behalf of other people like I [TS]

◼   ► you know again maybe he's leaving money [TS]

◼   ► on the table by saying I'm going to try [TS]

◼   ► to keep it in the in the petty cash [TS]

◼   ► range but if that's enough money then [TS]

◼   ► it's fine and it should be sustainable [TS]

◼   ► same could have probably been set up at [TS]

◼   ► all the past plans so again we have to [TS]

◼   ► wait to see how it's going to be but if [TS]

◼   ► it actually continues like this [TS]

◼   ► sustainably I don't really see any [TS]

◼   ► reason for him to change models yeah and [TS]

◼   ► completely because like the sales would [TS]

◼   ► have to go down a lot for it to make [TS]

◼   ► sense for me to look another model again [TS]

◼   ► because right now I have pretty much [TS]

◼   ► everything I want I have a way to get [TS]

◼   ► sustainable income I have my peg [TS]

◼   ► subscriber still which is it's only a [TS]

◼   ► nice sustainable income that can almost [TS]

◼   ► support the whole business by itself so [TS]

◼   ► this is kind of just bonus money and [TS]

◼   ► this is monetizing all the free users [TS]

◼   ► finally in a way that actually works [TS]

◼   ► because the ads really didn't do that [TS]

◼   ► well enough the other the previous ads [TS]

◼   ► so this is kind of a great system as [TS]

◼   ► long as it continues to sell the [TS]

◼   ► inventory at any reasonable rate and you [TS]

◼   ► know day one again it's it's a [TS]

◼   ► possible to say I mean you know what [TS]

◼   ► once you have the kind of audience that [TS]

◼   ► my app has I i could sell out day one [TS]

◼   ► pretty easily but the question is what [TS]

◼   ► happens on day 365 when people have had [TS]

◼   ► a year worth of buying these ads to see [TS]

◼   ► what they're actually worth and what if [TS]

◼   ► they're worth a lot less than what i'm [TS]

◼   ► charging obviously have to lower my [TS]

◼   ► prices but like what are they worth we [TS]

◼   ► don't know there I don't has ever been a [TS]

◼   ► system where you could advertise for a [TS]

◼   ► podcast in a podcast player so this is [TS]

◼   ► really a complete unknown for both me [TS]

◼   ► and the advertisers we have no idea what [TS]

◼   ► what a subscriber is worth you know or [TS]

◼   ► how much do you subscribers stick around [TS]

◼   ► all right you know if you get a sacar [TS]

◼   ► through an ad are they you know how many [TS]

◼   ► of them are still subscribed in a year [TS]

◼   ► we don't know and so it's it's the great [TS]

◼   ► unknown right now but day one suggests [TS]

◼   ► that it's pretty that there's basically [TS]

◼   ► a very wide buffer here for things to [TS]

◼   ► need to be scaled down if necessary if [TS]

◼   ► it ends up the economics don't work very [TS]

◼   ► well I can scale this way down and it's [TS]

◼   ► still worth doing so that that to me [TS]

◼   ► shows that this is probably a good idea [TS]

◼   ► by the way those are other controls I [TS]

◼   ► have like I can increase the number of [TS]

◼   ► slots that sell you know like in certain [TS]

◼   ► categories if they if they demand that [TS]

◼   ► the price be below a certain level to [TS]

◼   ► sell them very often I can just put more [TS]

◼   ► slots there you know like this is this [TS]

◼   ► is a known thing to do like Pete you [TS]

◼   ► know people have been dealing with AD [TS]

◼   ► based businesses of quite a long time [TS]

◼   ► now we know how to do it and as long as [TS]

◼   ► the ads are valuable at all you can [TS]

◼   ► usually make it work and and I think [TS]

◼   ► what we're seeing so far is it I think [TS]

◼   ► these are valuable the only question is [TS]

◼   ► just how valuable and that but that's [TS]

◼   ► really just minor tweaks over time [TS]

◼   ► that's not like having to rethink the [TS]

◼   ► whole system yeah that's super cool I'm [TS]

◼   ► really impressed really proud of this [TS]

◼   ► good work thanks a couple of very quick [TS]

◼   ► questions would you consider open [TS]

◼   ► sourcing this ad back end so that other [TS]

◼   ► people can copy all your hard work for [TS]

◼   ► free probably not but it's not out of [TS]

◼   ► like a like a guarding my hard work kind [TS]

◼   ► of attitude it's more just like a lot of [TS]

◼   ► it is pretty intertwined with overcast [TS]

◼   ► so it wouldn't make a lot of sense [TS]

◼   ► for this to be used for anybody else you [TS]

◼   ► know like this is really an ad network [TS]

◼   ► for podcasts on overcast that happens to [TS]

◼   ► also work for websites so like you know [TS]

◼   ► it's not it's pretty custom to overcast [TS]

◼   ► and most of the hard stuff is payment [TS]

◼   ► processing which I don't even wish the [TS]

◼   ► seal anybody can integrates directed to [TS]

◼   ► that so it's yeah I just had a lot of [TS]

◼   ► value to that fair enough and finally uh [TS]

◼   ► where's my swipe to delete I was doing [TS]

◼   ► this so I haven't done that yet I'm [TS]

◼   ► gonna tackle that probably next week [TS]

◼   ► it's got 30 days to do swipe to delete [TS]

◼   ► is that how this works yeah well I have [TS]

◼   ► 29 days to do it then one day to make [TS]

◼   ► all these notifications fair enough I [TS]

◼   ► take back all the nice things he said [TS]

◼   ► unless you give me my swipe to delete [TS]

◼   ► one star we respond to this week by [TS]

◼   ► Casper an obsessively engineered [TS]

◼   ► mattress at a shockingly fair price go [TS]

◼   ► to Casper calm / ATP and use code ATP [TS]

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◼   ► Casper created one perfect mattress sold [TS]

◼   ► it directly to consumers and eliminated [TS]

◼   ► Commission driven inflated prices the [TS]

◼   ► award-winning Casper mattress was [TS]

◼   ► developed in house with a sleek design [TS]

◼   ► and is delivered in a remarkably small [TS]

◼   ► box you can get it up narrow stairs if [TS]

◼   ► you have to Casper has revolutionize the [TS]

◼   ► industry by cut in the cost of dealing [TS]

◼   ► with all these resellers and passing [TS]

◼   ► that savings directly on to you the [TS]

◼   ► in-house team of Casper engineers spent [TS]

◼   ► thousands of hours developing the Casper [TS]

◼   ► mattress it contains supportive memory [TS]

◼   ► foams for a sleep surface with just the [TS]

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◼   ► it's breathable design sleeves cool to [TS]

◼   ► help you regulate your temperature [TS]

◼   ► throughout the night Casper has also [TS]

◼   ► made buying mattresses online which [TS]

◼   ► sounds kind of crazy completely easy and [TS]

◼   ► risk-free they have free delivery in [TS]

◼   ► that nice and small box and free returns [TS]

◼   ► within a hundred night home trial if you [TS]

◼   ► don't love it within a hundred nights of [TS]

◼   ► sleeping on it they will arrange for it [TS]

◼   ► to be picked up at your house and [TS]

◼   ► they'll give you a full refund Casper [TS]

◼   ► understand the importance of truly [TS]

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◼   ► go to casper calm / [TS]

◼   ► ATP use code ATP for fifty dollars [TS]

◼   ► towards your mattress terms and [TS]

◼   ► conditions do apply once again Casper [TS]

◼   ► calm / ATP and code ATP thank you very [TS]

◼   ► much to Casper for sponsoring our show [TS]

◼   ► so today I think what's today um there [TS]

◼   ► was a rumor that broke that came out of [TS]

◼   ► the wall street journal which is usually [TS]

◼   ► pretty well sourced in fact usually [TS]

◼   ► well-sourced enough that we all kind of [TS]

◼   ► believe that Apple goes to the wall [TS]

◼   ► street journal and says hey would you [TS]

◼   ► talk about this please and the Wall [TS]

◼   ► Street Journal has said that the iphone [TS]

◼   ► 8 or whatever it may be called will have [TS]

◼   ► us bc and at first i thought oh this [TS]

◼   ► means that it will have lightning on the [TS]

◼   ► phone and USB see on the other end of [TS]

◼   ► the cable instead of via USB what is it [TS]

◼   ► be a i always get it confused hey [TS]

◼   ► whatever the day thank you whatever [TS]

◼   ► today is B is the Pentagon on printers [TS]

◼   ► all right ok so anyway so I assumed oh [TS]

◼   ► that just means that the cable will go [TS]

◼   ► from lightning to USB see that makes [TS]

◼   ► sense most pretty much all the laptops [TS]

◼   ► or USB see now fine but upon further [TS]

◼   ► inspection it sounds like no no the [TS]

◼   ► phone itself will actually be us bc and [TS]

◼   ► I have really conflicting opinions about [TS]

◼   ► this because my gut reaction is no no I [TS]

◼   ► do not want this I have a crudload of [TS]

◼   ► lightning cables lightning is really [TS]

◼   ► small and I don't want to mess with that [TS]

◼   ► what good does this do me and I think [TS]

◼   ► that that's in large part because off [TS]

◼   ► the top of my head I don't think I own a [TS]

◼   ► single device that supports USB see so I [TS]

◼   ► guess you could make the argument i'm [TS]

◼   ► living in the past and if you make the [TS]

◼   ► argument on living in the past and I [TS]

◼   ► guess really this is the future and [TS]

◼   ► maybe i should be using us bc and i [TS]

◼   ► should embrace my future us bc overlords [TS]

◼   ► so John Mark when I were talking a lot [TS]

◼   ► earlier what do you think about all this [TS]

◼   ► this is a weird rumor because like you [TS]

◼   ► said is in the wall street journal which [TS]

◼   ► is usually like the the end the end [TS]

◼   ► stage of life for rumors if they [TS]

◼   ► graduate all the way up to [TS]

◼   ► Anjali and end up in the wall street [TS]

◼   ► journal but as so many people have [TS]

◼   ► pointed out it is so poorly written the [TS]

◼   ► bikini men tell it's like it was written [TS]

◼   ► by someone who doesn't understand any of [TS]

◼   ► the things involved they don't [TS]

◼   ► understand how phones work they don't [TS]

◼   ► understand what these different [TS]

◼   ► standards for connectors are they don't [TS]

◼   ► understand what a port is because they [TS]

◼   ► wrote it in such a way they were all [TS]

◼   ► reading it going what what are you even [TS]

◼   ► trying to say just like Casey said are [TS]

◼   ► you just saying that the other end of [TS]

◼   ► the connector will be C are you saying [TS]

◼   ► the phone will have USBC port are you [TS]

◼   ► saying i pads will have USB seaports in [TS]

◼   ► addition to the lighting but like what [TS]

◼   ► do you what are you even saying this is [TS]

◼   ► the worst leak ever like you have to [TS]

◼   ► leak in a coherent way so we can at [TS]

◼   ► least understand the thing that you're [TS]

◼   ► telling us is supposed to be coming but [TS]

◼   ► so I've kind of discounted or not [TS]

◼   ► discounted but I've set aside how this [TS]

◼   ► rumor is being communicated I've chosen [TS]

◼   ► to believe that what these things are [TS]

◼   ► trying to tell us is exactly what Casey [TS]

◼   ► said and that if you pick up an iphone [TS]

◼   ► in the future and look at the bottom of [TS]

◼   ► it instead of a lightning port you'll [TS]

◼   ► see a USBC port like every other you [TS]

◼   ► know android phone and all the other [TS]

◼   ► things that are out there right that's [TS]

◼   ► what I'm choosing to to think this is [TS]

◼   ► trying to tell me and then I'm thinking [TS]

◼   ► about that if it's trying to tell me [TS]

◼   ► something different like oh that you [TS]

◼   ► know the other end of the lightning [TS]

◼   ► cable is going to be us bc that is a [TS]

◼   ► super boring rumor and i guess we could [TS]

◼   ► kind of get upset about that because as [TS]

◼   ► has been pointed out in many places [TS]

◼   ► before that's cool for apples ecosystem [TS]

◼   ► and it kind of makes sense and it kind [TS]

◼   ► of gets back to the whole iphone 7 thing [TS]

◼   ► we're like oh you buy an iphone 7 a new [TS]

◼   ► macbook pro you can't even plug them in [TS]

◼   ► because there's no place to put the USB [TS]

◼   ► a connector that's true and all but USB [TS]

◼   ► a is everywhere as a charging port it's [TS]

◼   ► on my luggage for crying out loud like [TS]

◼   ► it is everywhere so there's an argument [TS]

◼   ► to be had there that Apple doing that [TS]

◼   ► would be maybe an apple thing to do to [TS]

◼   ► be like oh you should just you know you [TS]

◼   ► should be in an Apple ecosystem are our [TS]

◼   ► power bricks have us bc connectors [TS]

◼   ► that's the future i'll blog anyway i'm [TS]

◼   ► ignoring that I'm just pretending [TS]

◼   ► they're telling me that there's going to [TS]

◼   ► be USBC port on iPhones and I I'm of two [TS]

◼   ► minds on this like I feel like yeah [TS]

◼   ► there are strong arguments on both sides [TS]

◼   ► both strong arguments for why this would [TS]

◼   ► be good and bad and also surprisingly [TS]

◼   ► strong arguments for why Apple wouldn't [TS]

◼   ► wouldn't do this like usually it's the [TS]

◼   ► it [TS]

◼   ► the opposite it's like okay well there's [TS]

◼   ► arguments for and against on a tech wise [TS]

◼   ► but then when you bring apple into the [TS]

◼   ► picture you say what apple do this like [TS]

◼   ► this is the only one strong argument for [TS]

◼   ► like that text up aside we know Apple [TS]

◼   ► would definitely do a thing like this or [TS]

◼   ► would never do a thing like this and [TS]

◼   ► with Apple an estate it is I think you [TS]

◼   ► can look to apple and say very strongly [TS]

◼   ► they both would do something like this [TS]

◼   ► and wouldn't do something like this and [TS]

◼   ► for the tech you can say this is an [TS]

◼   ► awesome tech idea this is a bad tech [TS]

◼   ► idea so for on the tech side obviously [TS]

◼   ► why is this a bad idea because lighting [TS]

◼   ► is smaller and you know that every [TS]

◼   ► connector every millimeter on a [TS]

◼   ► connector is some number of months or [TS]

◼   ► years off its life as Apple makes things [TS]

◼   ► ever thinner and thinner you're going to [TS]

◼   ► hit the limit of us bc before you at the [TS]

◼   ► limit of lightning not much before it's [TS]

◼   ► like probably like fractions of a [TS]

◼   ► millimeter or something but a little bit [TS]

◼   ► before lightning is smaller than USB say [TS]

◼   ► so there's that on the other side of the [TS]

◼   ► tech thing and this is a little bit of [TS]

◼   ► an unknown here lightning we don't know [TS]

◼   ► how unreliable lightning is like we have [TS]

◼   ► anecdotal evidence of weird connector [TS]

◼   ► scorching and stuff Apple knows for sure [TS]

◼   ► what their warranty repair thing is you [TS]

◼   ► know and also the Apple cables [TS]

◼   ► themselves which really has nothing to [TS]

◼   ► do with connector and everything to do [TS]

◼   ► with apples uncomfortable relationship [TS]

◼   ► with strain really fun cables where they [TS]

◼   ► apparently make things that don't hold [TS]

◼   ► up that well when the under you know [TS]

◼   ► under rough usage but there is a tech [TS]

◼   ► argument to be made for you know for the [TS]

◼   ► fact that lightning is smaller but also [TS]

◼   ► the fact that USB USB c and someone will [TS]

◼   ► correct me if i'm wrong it inverts the [TS]

◼   ► relationship of springing pieces of [TS]

◼   ► metal and stationary pieces of metal [TS]

◼   ► where the connector is stationary and [TS]

◼   ► solid and has these contacts on it which [TS]

◼   ► is great and makes that connector of [TS]

◼   ► sturdy but the inside of the device has [TS]

◼   ► the little springy metal fingers that [TS]

◼   ► touch the contact points so if the [TS]

◼   ► little springing metal fingers get [TS]

◼   ► fatigued or bent up or fail to make good [TS]

◼   ► contact that's inside your phone you got [TS]

◼   ► a problem whereas us b/c connector is i [TS]

◼   ► believe the springy bits are in the [TS]

◼   ► cable and inside the connector is the [TS]

◼   ► stiff stationary thing i'm using the [TS]

◼   ► hectic [TS]

◼   ► for all this I'm sure and so if the [TS]

◼   ► little springy bits that make contact [TS]

◼   ► with the stationary thing fatigue [TS]

◼   ► throughout the cable and get a new cable [TS]

◼   ► so that that is a tech argument on the [TS]

◼   ► side of us bc and then again I guess on [TS]

◼   ► the connectors themselves you've got the [TS]

◼   ► you know the business side of like Oh [TS]

◼   ► Apple gets money for lightning [TS]

◼   ► connectors people can make peripherals [TS]

◼   ► without it that's a good and a bad thing [TS]

◼   ► because good Apple makes money and [TS]

◼   ► control it it's bad that Apple has to [TS]

◼   ► approve every peripheral yeah so that's [TS]

◼   ► like you could their arguments about [TS]

◼   ► side for the tech thing and then with [TS]

◼   ► move over to Apple is this a thing Apple [TS]

◼   ► would do or is this an apple thing Apple [TS]

◼   ► wouldn't do and I think probably as soon [TS]

◼   ► as like a couple years in the past we [TS]

◼   ► all would have said regardless of all [TS]

◼   ► that tech stuff we just talked about [TS]

◼   ► Apple will never do this because Apple [TS]

◼   ► loves things super thin and Apple of [TS]

◼   ► things proprietary and Apple is not so [TS]

◼   ► much in love with conforming to industry [TS]

◼   ► standards just for the hell of it right [TS]

◼   ► that would that would be the only side [TS]

◼   ► of this argument it all be like yep [TS]

◼   ► totally like that's the Apple but [TS]

◼   ► today's Apple today's Apple is doing [TS]

◼   ► things the old apple didn't do both good [TS]

◼   ► and bad and has sowed enough doubt in my [TS]

◼   ► mind that I I'm now envisioning these [TS]

◼   ► boardroom conversations where somebody [TS]

◼   ► high-ups it says tell me again what the [TS]

◼   ► advantages are of the our proprietary [TS]

◼   ► lightning connector versus us bc and [TS]

◼   ► maybe this comes up because of large [TS]

◼   ► numbers of warranty repairs or you know [TS]

◼   ► who knows what the inciting incident is [TS]

◼   ► but someone says remind me again what [TS]

◼   ► we've been doing this lightning thing [TS]

◼   ► for five years like what advantage do we [TS]

◼   ► continue to have over over us bc [TS]

◼   ► especially now that we spread us bc to [TS]

◼   ► all of our you know all of our macs and [TS]

◼   ► our power brick connectors and you know [TS]

◼   ► all that stuff and presumably if they [TS]

◼   ► ever released new macs they will expand [TS]

◼   ► it even more of them why are we still [TS]

◼   ► using lightning in not saying that's not [TS]

◼   ► a reason but just you know just go over [TS]

◼   ► it again for me like tell me again what [TS]

◼   ► the advantages are great if it's el [TS]

◼   ► mocambo like here's our revenue from our [TS]

◼   ► made for iphone program [TS]

◼   ► and here's what we've been able to do [TS]

◼   ► with the connector but changing the pins [TS]

◼   ► through software and we're not beholden [TS]

◼   ► to the USB consortium in here this love [TS]

◼   ► habla and maybe there's an argument [TS]

◼   ► within the company so that's those are [TS]

◼   ► compelling arguments and now here's what [TS]

◼   ► we would get with us bc everywhere would [TS]