The Talk Show

185: ‘Warmest Regards’, With Special Guest Dan Frommer

 

  you add up where you put your duck [TS]

  bottom Oh dan I don't know if I could be [TS]

  your friend anymore I'm a dog on the [TS]

  right man doc on the left is acceptable [TS]

  but doc on the bottom you losing for you [TS]

  I need to meet that what I crave the [TS]

  most is vertical real estate it is [TS]

  tricky on the 12 inch macbook although i [TS]

  had the doc pretty small but I don't [TS]

  know I never I could never get used to [TS]

  the symmetry of having it on one of the [TS]

  sides and not having windows taken out [TS]

  full width yeah i think the rights the [TS]

  right side of my screen has been the aim [TS]

  buddy list for 20 years or more than [TS]

  that mmm yeah my dock icons are so small [TS]

  and I I don't even keep many apps in the [TS]

  dock the you know like permanently but [TS]

  just the running apps is enough to make [TS]

  them tiny little targets and it's not [TS]

  like that I lack the motor skills to do [TS]

  it it's just that part of what I love [TS]

  about the mad when we could probably do [TS]

  all show about why i love the mac but [TS]

  it's like I feel like I can just fly [TS]

  through the Mac you know like I'm always [TS]

  clicking and moving my mouse extremely [TS]

  fast and same whenever I get a new job I [TS]

  demand the fastest Mac possible because [TS]

  it's my brain is basically at the same [TS]

  speed of the computer yep but whatever [TS]

  it is about doc clicking it's just not [TS]

  it's never going to work yeah always the [TS]

  wrong icon I'm just noticing now that [TS]

  Apple has added varied it's very kind of [TS]

  them to do so auto added the iwork apps [TS]

  to my doc again for the 10th time oh [TS]

  nice of them very kind it's been a while [TS]

  since I've noticed that but yeah they're [TS]

  probably right there I do use numbers [TS]

  that's the only I use numbers a lot I [TS]

  did I use it by far and away more than [TS]

  the others even though i think keynote [TS]

  is probably the best of the apps I use [TS]

  numbers quite a bit I keep like my [TS]

  sponsorship schedule in a number [TS]

  spreadsheet so that's the one that gets [TS]

  updated all the time but I don't need it [TS]

  open all the time [TS]

  notice I have I books in there yep they [TS]

  did that to my who very nice to dry [TS]

  mistake kind of them to put in an app [TS]

  that i never used on the back in touch [TS]

  ah how's your housework is that are we [TS]

  going to be interrupted by hammers uh no [TS]

  I don't think so they did not show up to [TS]

  no good so I've been very lucky in the [TS]

  game of roulette that is try to schedule [TS]

  a recording of the talk show on a day [TS]

  when the when the guys banging away at [TS]

  my house are not here so they don't [TS]

  forgot to check our we holiday partying [TS]

  or no I'm not but you're certainly [TS]

  welcome oh man now I'm just kidding i do [TS]

  have a fizzy water though no I have a [TS]

  fizzy water and I have a I don't know [TS]

  some kind of fruit juice blend smoothie [TS]

  that I paid a lot of money for troops [TS]

  report went out for the deck well I know [TS]

  I poured one out for the deck with Jim [TS]

  yesterday I saw you had a nice post yeah [TS]

  when I started splat F while you you [TS]

  know your your history with the deck [TS]

  goes back quite far when I started splat [TS]

  F in 2011 my my only dream was to be dec [TS]

  worthy and I never got enough well I had [TS]

  I got a different deal from another [TS]

  company rather quickly so I never never [TS]

  got to work with the deck but was always [TS]

  something I aspired to to work with yeah [TS]

  well I mean I would relate a lot of the [TS]

  history on my post I mean it's a fine [TS]

  first topic for those who don't you know [TS]

  or listening who didn't pay attention [TS]

  the deck network a little ad network [TS]

  that I mean if you're listening to this [TS]

  and you don't know the little adds up [TS]

  that have been on daring fireball for 11 [TS]

  years and I don't have you know I can't [TS]

  help you but then you're part of the [TS]

  problem right although I suppose there [TS]

  are people who might be just resulting [TS]

  by RSS so it's possible anyway the deck [TS]

  was a well still is as as we speak it's [TS]

  it's alive until tomorrow and the March [TS]

  an ad network for independent websites [TS]

  with a couple of very simple rules only [TS]

  takes ads from sponsors that we think [TS]

  are interesting in the old days we used [TS]

  to actually have a rule that it was [TS]

  somebody some member of the deck network [TS]

  had to actually be a purchaser or user [TS]

  of the product and that's sort of when [TS]

  they ever that wasn't really sustainable [TS]

  but we had to at least think hey this is [TS]

  something that the people who read the [TS]

  sites in the deck might actually like [TS]

  one ad per page so you're not allowed to [TS]

  join other networks and have 20 [TS]

  different ads on page the whole point [TS]

  was to make it exclusive and that charge [TS]

  money for the exclusivity of hey if you [TS]

  want to get a little graphical ad on a [TS]

  site like kottke org or daring fireball [TS]

  there's only going to be one ad per page [TS]

  and it's going to be through the deck [TS]

  and that's it very small a relatively [TS]

  small bit of real estate on screen no [TS]

  animation no tracking no JavaScript [TS]

  payloads nothing like that and it was [TS]

  pretty good run 11 years but it's it's [TS]

  kaput do you think you know obviously [TS]

  you're not Jim but was there ever a [TS]

  point where you debated okay the screen [TS]

  sizes are getting bigger or the the [TS]

  format's of the web are changing should [TS]

  we make the ad bigger or you know cocky [TS]

  actually did that if you look Kottke I [TS]

  don't even know how he's doing it i [TS]

  think maybe because we did switch to [TS]

  retina images a couple of years ago for [TS]

  the obvious reason that the ones that [TS]

  weren't retina didn't look good on non [TS]

  retina screens I'd there was some talk [TS]

  of it but I think that it did like the [TS]

  last year or so as Jim wrote in his post [TS]

  his sort of goodbye post to it the [TS]

  bigger problem was just that the [TS]

  interest from advertisers was dwindling [TS]

  and so worrying about what the physical [TS]

  format I mean I suppose you could say [TS]

  well maybe if you fix the format there'd [TS]

  be more interest but it was seem pretty [TS]

  clear that that wasn't that wasn't the [TS]

  issue the issue was that the money [TS]

  wasn't going to traditional web ads [TS]

  period it was going to social but you [TS]

  know Facebook and [TS]

  you know and obviously you know at [TS]

  online advertising is still going to [TS]

  google to that was the bigger but I [TS]

  would also not be surprised if the [TS]

  because I remember the kind of the gist [TS]

  was that the target audience was kind of [TS]

  a creative design crowd I would not be [TS]

  surprised if the advertisers who are who [TS]

  were using the deck to reach that crowd [TS]

  are now advertising on things like this [TS]

  podcast instead of buying banner ads [TS]

  online or at least putting some of their [TS]

  money into that yeah yeah and if you [TS]

  look that's actually what cock keeps [TS]

  doing khakis put somehow in his template [TS]

  he's taking the ad and taking the [TS]

  retinas sighs ad and running it 2x so [TS]

  it's a little bit like blurry because [TS]

  it's double sized but it's at least up [TS]

  for you're looking at it on a Retina [TS]

  screen it's you know but he's but he [TS]

  made it physically twice the twice the [TS]

  size that Katya is very clever he is he [TS]

  does this thing that I'm not familiar [TS]

  with which has changed the design of his [TS]

  website every couple years no I i am i'm [TS]

  sad i don't know i probably came across [TS]

  in my post it's a sad thing it is not a [TS]

  surprise though and it's again you don't [TS]

  i don't know i'm often uncomfortable [TS]

  talking about the behind the scenes [TS]

  stuff I'm always uncomfortable talking [TS]

  about the business aspects of this stuff [TS]

  because I don't think not so much out of [TS]

  sort of not wanting to talk about money [TS]

  period but just more that it's navel [TS]

  gazing into some ways and you know and [TS]

  then people write to me in reg no no we [TS]

  you know I'm fascinated to hear about it [TS]

  but it's like I just worry that me [TS]

  talking about the behind the scenes [TS]

  stuff is of great interest to me but [TS]

  maybe not so much of interest to people [TS]

  on the outside but maybe not but anyway [TS]

  that's always behind the scenes it's [TS]

  really interesting to I just say this [TS]

  Jim kept us the members of the deck up [TS]

  to date like we've known for the last [TS]

  year that the last year has not been [TS]

  good and you know so it's you know there [TS]

  were a couple people who were worried [TS]

  that maybe this thing came as a surprise [TS]

  to me or everybody else in the deck and [TS]

  it wasn't a surprise at all we knew that [TS]

  it might be coming to an end [TS]

  uh from 6-7 months ago and then Jim let [TS]

  us know like and I think it was early [TS]

  februari even that hey Mark and the [TS]

  March is it hmm what I was going to say [TS]

  is it's there's definitely an interest [TS]

  in industry of people who are super [TS]

  curious about how small or independent [TS]

  publishers operate but as especially as [TS]

  a former independent publisher you never [TS]

  want that to be the most attention you [TS]

  get is when you're talking about [TS]

  yourself right I always want your you [TS]

  always want your work to get the most [TS]

  attention and even though it it's [TS]

  sometimes fun and interesting to talk [TS]

  about the operational elements of what [TS]

  you do and what and what the industry [TS]

  does it definitely feels weird when [TS]

  that's where you're getting the most [TS]

  attention so I understand and you're [TS]

  right i mean podcast is is one of their [TS]

  podcasting is one of the areas where [TS]

  online money is going that's not social [TS]

  or Google and it's growing I mean that [TS]

  demand for spots on this show is higher [TS]

  than ever I forget how far ahead were [TS]

  sold out but probably too far even and [TS]

  that's great yeah well I mean too far in [TS]

  the sense of us play to write if you I [TS]

  in my theory on selling sponsorships if [TS]

  you sell too far ahead you've your rates [TS]

  too low you should raise the rate you [TS]

  know the the the calculus of how high [TS]

  the the price per spot is and versus how [TS]

  far ahead your sold is you know a tricky [TS]

  business but if you're you know you [TS]

  don't want to sell you certainly don't [TS]

  want to sell out two years ahead and [TS]

  have you know 100 weeks the show's sold [TS]

  out at the current rate that means you [TS]

  you know you should have raised the rate [TS]

  for the ones in the future higher [TS]

  totally you know yeah it's it's not doom [TS]

  and gloom for daring fireball the daring [TS]

  fireball company it's just I think a sad [TS]

  day for web advertising period simply [TS]

  because i think the deck did it right [TS]

  and what's left is not so good yeah so [TS]

  what are you going to do just going to [TS]

  leave an empty spot there I guess come [TS]

  April first yeah [TS]

  I don't know I've I've been thinking [TS]

  about it a lot I mean I want to do I'm [TS]

  indecisive as do what to do with that [TS]

  you know what I did well I do not [TS]

  recommend the first part of this the [TS]

  first thing I did was learn how to use [TS]

  double-click for publishers which is [TS]

  Google's ad server try to avoid doing [TS]

  that if you can but back in the day when [TS]

  I was running splat F and I had an ad [TS]

  network that did not have a 100-percent [TS]

  fill rate I made a bunch of house ads [TS]

  that were super minimalist clean ads and [TS]

  they were actually for amazon affiliate [TS]

  links to products i liked so I linked to [TS]

  my favorite pen this pilot ballpoint pen [TS]

  and I linked to some other random stuff [TS]

  probably the new new macbook pro and you [TS]

  know people bought some pens and I think [TS]

  I sold some books but it was probably [TS]

  would have been nicer just to leave that [TS]

  space empty I'd I've thought about that [TS]

  I mean that is putting you know think [TS]

  picking out things from amazon and [TS]

  putting a you know using the spot to [TS]

  promote something like that is a [TS]

  possibility there was a time when i made [TS]

  it again my strategy from the beginning [TS]

  was you know maybe the stool analogy is [TS]

  is a little broken because stools [TS]

  usually only have three or three or four [TS]

  legs and the legs have to all be the [TS]

  same size or the stool isn't it isn't [TS]

  balanced but i'll stick with that [TS]

  analogy my theory from the beginning was [TS]

  to have you know don't depend on one [TS]

  source of revenue to run the site [TS]

  because if something goes wrong with it [TS]

  you're screwed it's it's healthier to I [TS]

  think this is just common business sense [TS]

  you know it's healthier to have multiple [TS]

  revenue streams and at one point like 10 [TS]

  years ago in the early days of me going [TS]

  full time on during firebolt amazon [TS]

  affiliate revenue was it was never like [TS]

  a the highest but it was it was [TS]

  noticeable you know it was wow this you [TS]

  know this is this is worth doing in [TS]

  terms of how much money it makes per [TS]

  month and it would debt and they were [TS]

  bursts around December because it would [TS]

  i'd be purposefully linked to a couple [TS]

  you know Christmasy type things and what [TS]

  happens with the but I don't even know [TS]

  if it works this way anymore but at [TS]

  least it used to is if you link to [TS]

  something at amazon with your affiliate [TS]

  code you get more if they buy that exact [TS]

  product that you link to but whatever [TS]

  else they buy at amazon until they next [TS]

  click some other affiliates affiliate [TS]

  code you get the affiliate revenue from [TS]

  that too and so at Christmas if somebody [TS]

  was like oh I'll help daring fireball [TS]

  out i'll click his dis link you know [TS]

  where I went to say hey but you know in [TS]

  parentheses you know that I get a [TS]

  kickback from amazon if you click this [TS]

  link blah blah blah you know if people [TS]

  then did christmas shopping and bought [TS]

  other stuff it was occasionally you know [TS]

  a pretty good amount of money and [TS]

  because it's percentage-based if people [TS]

  did stuff like buy a macbook it was a [TS]

  lot of money I think it's a little [TS]

  different now but yeah same idea if you [TS]

  link to one thing they get you get the [TS]

  whole shopping cart so I think I know [TS]

  it's great i actually remember linking [TS]

  to my wedding registry with I with my [TS]

  affiliate link so not only did I get an [TS]

  extra Commission on the gifts people [TS]

  were buying me but I could see ahead of [TS]

  time what was it wasn't coming pretty [TS]

  good uh I I think I mentioned this on [TS]

  the show I forget a couple of weeks ago [TS]

  for somebody I don't remember exactly [TS]

  but the funny part though is if I wanted [TS]

  to do that I've got to get in touch with [TS]

  Amazon and reinstate my affiliate [TS]

  account they just unceremoniously shut [TS]

  shut my affiliate countdown in October [TS]

  yikes all right I remember that it's did [TS]

  you ever figure that out no because i [TS]

  dont i I've been wavering on whether i [TS]

  want to write about it because it's to [TS]

  me it's sort of an interesting story but [TS]

  on the other hand writing about it also [TS]

  feels like I'm pulling this special you [TS]

  know you know it's obviously going to [TS]

  get a lot of publicity if i right [TS]

  you know look what Amazon did to me they [TS]

  you know unceremoniously dumped me but I [TS]

  still think it's kind of an interesting [TS]

  story I've never heard of this before so [TS]

  for anybody who didn't listen to the [TS]

  previous episode here I just looked up [TS]

  the email on october eleventh i got an [TS]

  email from amazon associates that said [TS]

  your associates account has come up for [TS]

  review in connection with our ongoing [TS]

  monitoring of the amazon affiliate [TS]

  program during our review we have [TS]

  determined that you are not in [TS]

  compliance with the operating agreement [TS]

  that governs your participation in the [TS]

  associates program in your associates [TS]

  program account has been closed you will [TS]

  not receive further payment of [TS]

  advertising fees you are not in [TS]

  compliance because you are encouraging [TS]

  customers to bookmark your amazon links [TS]

  as opposed to clicking through your [TS]

  website to reach amazon this is not the [TS]

  intent of the associates program section [TS]

  7 of the operating agreement states that [TS]

  are qualifying purchase occurs when a [TS]

  customer clicks through a special link [TS]

  on your site to the Amazon site [TS]

  purchases resulting from clicks through [TS]

  bookmark links do not fit this criteria [TS]

  you can find the terms and there's a [TS]

  link to their terms we ask that you [TS]

  immediately remove all amazon content [TS]

  from your site's any other accounts you [TS]

  have or may open in the future may be [TS]

  closed and you will not receive any [TS]

  advertising fees we reserve all other [TS]

  rights and claims we have we appreciate [TS]

  your understanding in this matter [TS]

  warmest regards amazon com that's my [TS]

  favorite warmest regards there's your [TS]

  headline right there so the thing it's [TS]

  interesting about this is they never [TS]

  point to anywhere on my site where where [TS]

  I've you know I've done this you know I [TS]

  encourage people to bookmark it so it [TS]

  doesn't say hey on this page you know [TS]

  you encourage people to bookmark it [TS]

  there's no opportunity to edit the page [TS]

  to dissin Kurt you know to remove that [TS]

  and there's absolutely no recourse here [TS]

  there's no if you you know and and that [TS]

  day my Amazon's account was my amazon [TS]

  account was shut down there's no you [TS]

  know here's where you go if you want to [TS]

  appeal if you want to argue about this [TS]

  just gone and I do know one of the [TS]

  things I think it's funny about this is [TS]

  that people think that the App Store [TS]

  from apple is capricious in there you [TS]

  know the way they deal with people but [TS]

  I've never heard of anything like this [TS]

  weird right yeah that's nuts i'm [TS]

  actually surprised you haven't through [TS]

  they just threw the popularity of you of [TS]

  your podcast gotten that resolved by now [TS]

  yeah i don't know anyway I think I know [TS]

  what site it was I think I know what web [TS]

  page it was it's it's a post I wrote in [TS]

  December of 2004 I swear God am almost [TS]

  sure this is it because I literally do [TS]

  ask tell people that they can bookmark [TS]

  my affiliate code I'll wrote if you're [TS]

  going to purchase holiday gifts at [TS]

  amazon and you'd like to support daring [TS]

  fireball please consider using these [TS]

  links to get to amazon's website after [TS]

  clicking you'll proceed that amazon's [TS]

  homepage blah blah blah I did it so it [TS]

  was like a 12 year old post that [TS]

  suddenly I don't know I guess they [TS]

  probably had like a spider or something [TS]

  that found it or an intern yeah I don't [TS]

  know I'm amazing yeah but I don't know [TS]

  but a reason I the other reason I didn't [TS]

  take any action immediately is I've in [TS]

  recent years stopped really using the [TS]

  affiliates code because I've been a [TS]

  little bit uncomfortable because Amazon [TS]

  it has since 2004 or whenever I joined [TS]

  the affiliate program has become a lot [TS]

  less of just a online store and a lot [TS]

  more of one of the leading players in [TS]

  the industry i right about and so I I [TS]

  don't know there's all sorts of sites i [TS]

  mean the new york times does you know [TS]

  but the wire cutter which is run you [TS]

  know runs on like affiliate links i like [TS]

  I don't think it's unseemly but I it [TS]

  also just seems to me like it's cleaner [TS]

  if I just don't even use the affiliate [TS]

  link so I haven't been using it in [TS]

  recent years and the money I get from it [TS]

  has been you know at one point it was [TS]

  like hundreds of dollars a month and [TS]

  maybe like a couple of thousand around [TS]

  the holidays and in recent years it's [TS]

  just been like I don't know fifteen [TS]

  dollars a month or something like that [TS]

  yeah it's one thing to say here are all [TS]

  the new kindles and an affiliate link [TS]

  and then three minutes later criticized [TS]

  the company for a practice of you know [TS]

  one of its HR practices or something [TS]

  like that so or you know you know like [TS]

  if I I don't know if I or if I say [TS]

  something really good about a book or a [TS]

  kindle or something like that and [TS]

  include the code it's it's easier to say [TS]

  that look I'm telling you this is good [TS]

  because it's good if there is no [TS]

  affiliate code you know and I'm not [TS]

  saying you know me like I'm not saying [TS]

  to people who included are doing [TS]

  something unethical you know and I think [TS]

  that in the long run you know like the [TS]

  wire cutter gets by in the long run [TS]

  because it's their long-term reputation [TS]

  it matters if the wire cutter tells you [TS]

  to buy you know a certain blender and [TS]

  it's if you get it through an amazon [TS]

  link and they get three dollars from [TS]

  their perches and then you get the [TS]

  blender and it's a piece of junk you [TS]

  know you're the wire cutter suffers from [TS]

  that because they're you know you're not [TS]

  going to trust them in the future the [TS]

  post I'll put the I have it in the show [TS]

  in the show notes already so it'll be [TS]

  there it's this amazon debashree I don't [TS]

  know how to pronounce that word but I [TS]

  used it post from 2004 and among the [TS]

  links in the post is the 20 gigabyte [TS]

  ipod you two special edition Wow nice [TS]

  one of the things about writing about [TS]

  the deck yesterday and thinking about it [TS]

  in going back and looking at my old [TS]

  posts about you know the early years and [TS]

  the early years of sponsorships and [TS]

  advertising on daring fireball is it [TS]

  really a it was a rabbit hole and I lost [TS]

  a lot of time rereading 10 year old post [TS]

  on my own site but be a lot of them just [TS]

  gave me that feeling of holy shit it's [TS]

  been a long time like the you too hard [TS]

  drive ipod feels like another era I mean [TS]

  not really that's I was [TS]

  time ago what do you think of that new [TS]

  red iphone well let's hold that thought [TS]

  and we'll talk about jitter I talk about [TS]

  one of our friends this show is brought [TS]

  to you by champ now champ software jamf [TS]

  they've got a product called Jam for now [TS]

  and it helps you manage your Apple [TS]

  devices from anywhere when you first [TS]

  start your business it's pretty easy to [TS]

  keep track of your own computer and [TS]

  phone that's where I am I'm just one [TS]

  person so it's pretty easy I've got to [TS]

  max and an iphone but as your business [TS]

  grows and you start to buy more tech for [TS]

  your employees it gets harder to keep [TS]

  track of everyone's max iPhones and [TS]

  iPads figuring out how to secure the [TS]

  iPad that your sales rep lost can be [TS]

  tough especially when you're all in [TS]

  different locations and a lot of small [TS]

  businesses now everybody works remotely [TS]

  jammed now makes that and a lot more [TS]

  easy you can configure settings protect [TS]

  sensitive information even lock or wipe [TS]

  a device from anywhere jammed now [TS]

  secures your stuff so you can focus on [TS]

  your business no I t expertise needed [TS]

  you don't need to have an IT department [TS]

  to manage your devices for a small [TS]

  company jammed now makes it so anybody [TS]

  can do it talk show listeners can start [TS]

  securing their business today by setting [TS]

  up the first three devices for free add [TS]

  more for just two bucks a month per [TS]

  device two bucks a month per device what [TS]

  a great price for absolutely fantastic a [TS]

  bit of management software create your [TS]

  free account at jammed jamf calm / the [TS]

  talk show that's jamf calm / the talk [TS]

  show now let's see what the new apple [TS]

  stuff so we haven't you have any of it I [TS]

  have a red iphone I did get a little [TS]

  briefing up in New York from from some [TS]

  fine folks at Apple the 17 inch iPad no [TS]

  no no there was nothing nothing secret [TS]

  like that and they did not give me a [TS]

  review unit which I was hoping they [TS]

  would not of the 9.7 inch iPad because [TS]

  it's [TS]

  it's you know I mean I don't I've got [TS]

  too many reviewed and it says you know I [TS]

  mean there's nothing I don't know about [TS]

  it I don't use it to get it they had [TS]

  them there for me to examine and look at [TS]

  and they're fine products but they did [TS]

  give me a review unit of the red iphones [TS]

  quite nice how's the texture on that [TS]

  feels to me exactly like the black one I [TS]

  don't have I actually just packed it up [TS]

  to send backs but the black one I don't [TS]

  have the silver or gold but it feels [TS]

  about the same i think blindfolded i [TS]

  would not be able to tell the difference [TS]

  between the red one and and the other [TS]

  non jet black I phones hmm I personally [TS]

  feel that it would look better with a [TS]

  black face than the white face and I [TS]

  wrote that on daring fireball and I got [TS]

  a ton of responses and everybody feels [TS]

  very strongly about the matter but but a [TS]

  lot of people feel very strongly that [TS]

  I'm exactly right and what is wrong with [TS]

  Apple are they blind why did when they [TS]

  make this phone with a black face and [TS]

  the other half are very strong saying oh [TS]

  my god no this is beautiful exactly as [TS]

  is don't encourage them to to change the [TS]

  thing I've never had a white iphone and [TS]

  I don't think I'd ever want one just it [TS]

  seems like an unnecessary distraction [TS]

  when you're trying to just see the [TS]

  screen yeah for me that's exactly how I [TS]

  feel about a my general rule is when in [TS]

  doubt buying anything if there's a black [TS]

  option get it in black that's just it I [TS]

  just live by that motto I have a black [TS]

  car just yeah I just caught you to [TS]

  generally buy stuff okay in black but I [TS]

  for that reason every time I've had [TS]

  review unit I phones that are white you [TS]

  know white face like with a gold [TS]

  background or something like that and I [TS]

  don't hate it but I do feel that it [TS]

  distracts because when the screens off [TS]

  you can see exactly where the screen is [TS]

  like you've got this white thing and [TS]

  then a black thing with in it whereas [TS]

  when the black phone is off it's just a [TS]

  black thing [TS]

  it's great if you're trying to watch a [TS]

  video on a dark airplane why would you [TS]

  want a weird white frame around the yes [TS]

  green I it but obviously they're very [TS]

  popular so I mean yeah it's you know [TS]

  there's no accounting for taste but like [TS]

  well I would point that out as a good [TS]

  year like there's a reason why it [TS]

  doesn't seem to me like anybody makes [TS]

  white frame televisions it's it to me [TS]

  it's unnecessarily distracting but it is [TS]

  what it is but anyway I think that this [TS]

  red in particular would look good with a [TS]

  black front I've also thought though [TS]

  I've been saying this for years I mean [TS]

  and again it might just be that I just [TS]

  like black / white anyway but i think [TS]

  that the gold tones would look good with [TS]

  a black front sort of a pittsburgh [TS]

  steelers look I would definitely buy the [TS]

  silver stuff if it had a black front 2d [TS]

  whatever it's called these days right [TS]

  but i bought the silt the aluminum the [TS]

  main silver colored macbook the last two [TS]

  years and it's great with the black [TS]

  screen frame but if it a white screen [TS]

  frame no thanks hmm did you see the [TS]

  thing i didn't i didn't bother to do my [TS]

  homework but there's a thing where it's [TS]

  obviously it's its product red and so [TS]

  the proceeds go to help fight AIDS in [TS]

  Africa except that in China it's not a [TS]

  product red product um but it's I heard [TS]

  somewhere somebody said that even though [TS]

  it's not marketed as product read it [TS]

  Apple still is going to send the same [TS]

  portion of the proceeds from the red one [TS]

  sold in China to product red so I don't [TS]

  know what the deal is there I think it [TS]

  might just be I don't know if that's [TS]

  true or not true and if it is true III [TS]

  don't know why they don't stamp product [TS]

  red on it but I don't know there's a lot [TS]

  of people who think that the main the [TS]

  main target for this phone is China just [TS]

  because red is such a popular color in [TS]

  China it's the most popular color by far [TS]

  I can't recall a time when Apple made [TS]

  something that specific red and it [TS]

  wasn't a product red co-branded thing [TS]

  either no I guess the maybe the you to [TS]

  iPod no because that was before I think [TS]

  regret existed everything always all in [TS]

  product red I think even the ipods yeah [TS]

  I think they just do it because you know [TS]

  I don't know what percentage of the [TS]

  money goes to product red but whatever [TS]

  it is it's within their whatever they [TS]

  want to give you know they want to give [TS]

  that amount to product red anyway you [TS]

  know like even little rinky-dink things [TS]

  like the red iphone cases our product [TS]

  red or like that if you buy the the [TS]

  sports strap for your Apple watch that's [TS]

  red its product red so it must just be [TS]

  some I don't know if it's a legal thing [TS]

  in China or if it's a marketing thing in [TS]

  China where they feel like marketing [TS]

  wise that wouldn't go over well for some [TS]

  reason yeah that's interesting I don't [TS]

  know could be could be both what else [TS]

  did I guess is it's probably ghal thing [TS]

  but yeah maybe that's what i think too i [TS]

  don't know what China would be different [TS]

  than every other non-us entity so no [TS]

  they also a minor minor tweak to the [TS]

  iphone SE where they changed it from a [TS]

  16 or 64 gigabyte storage to your option [TS]

  to 32 and 128 which an ironic finally [TS]

  yeah no more 16 gigabyte iphones no more [TS]

  16 gigabyte ipads either i think the [TS]

  last there is still you can still buy a [TS]

  16 gigabyte ipod touch but it does [TS]

  anybody buy ipod touches anymore i guess [TS]

  some people do for kids but not even [TS]

  siracusa so all right yeah but that's a [TS]

  nice that's a nice thing but it also [TS]

  strongly suggests that they're not [TS]

  they're not going to update the iphone [TS]

  SE other than the storage you know I I [TS]

  think it's the last of the phones at [TS]

  that size I tweeted this yesterday which [TS]

  or maybe the day before I said I miss [TS]

  mark Gurman but for real like why I want [TS]

  to know why there's no new iPad pros [TS]

  because that seemed like the main [TS]

  function of the spring rev psychol down [TS]

  and we don't have it just as i was about [TS]

  to impulse purchase a mid-sized ipad pro [TS]

  with a pencil [TS]

  I was hoping for an update and now it's [TS]

  seems like it's not happening there were [TS]

  a lot a lot of the supply chain rumors [TS]

  for months I mean dating back to like [TS]

  August were saying that there's going to [TS]

  be and i guess some of them didn't say [TS]

  an ipad for a 9.7 inch iPad pro some of [TS]

  the rumors did say that there was a [TS]

  low-cost 9.7 inch iPad coming in March [TS]

  but they all said that there was a [TS]

  updated 12.9 inch iPad pro coming for [TS]

  March and it just I thought it just made [TS]

  common sense like not talking two little [TS]

  birdies or anything but just you know [TS]

  Apple is a company of patterns and it's [TS]

  you know they've had March new products [TS]

  for a while they had marched new [TS]

  products this year too and it just [TS]

  seemed like a year old iPad pro and a [TS]

  year and a half old big ipad pro seemed [TS]

  do for updates especially with that pro [TS]

  name right seems and some people are [TS]

  saying that it's still coming there's [TS]

  somebody said it's coming in an event in [TS]

  April I don't think that that's going to [TS]

  happen at all i don't i don't know but i [TS]

  mean i could be wrong but I don't think [TS]

  it's coming so maybe at WWDC but well [TS]

  the other spring thing recently has been [TS]

  that the macbook the 12 inch macbook [TS]

  which yeah doesn't seem to have an [TS]

  update to spring either so yeah maybe [TS]

  you know it seems like there's a couple [TS]

  of products that could be updated and [TS]

  they aren't in the you know oh my god [TS]

  let's how old is the mac pro type era [TS]

  just you know products that we know [TS]

  Apple still you know cares very much [TS]

  about seemed to for an update but do [TS]

  they are not like if you're in the [TS]

  market for an iPad pro right now what do [TS]

  you do I'm waiting I'm I refused to buy [TS]

  something oh I don't know last night I [TS]

  almost bought one but i think i have to [TS]

  wait i think so too unless yeah it's not [TS]

  going to be a whole nother year you know [TS]

  right it's not like i really need it [TS]

  right it's like a impulse purchase if [TS]

  anything yeah yeah i'm gonna hold off [TS]

  because whether they change the design [TS]

  of it or not you know all those rumors [TS]

  of the 10 whatever inch sting yeah it [TS]

  seems like it's probably not going to be [TS]

  a an entire [TS]

  extra year so I might as well hold off [TS]

  for whatever sort of speed bumps they [TS]

  put into it ma'am I don't know I it's [TS]

  hard to say I don't know it seems like [TS]

  all of the rumors are coming from the [TS]

  supply chain and I do feel like if I who [TS]

  knows where gurman sources have been but [TS]

  it seems like in years past gurman had [TS]

  sources from somehow not just from the [TS]

  supply chain you know and the supply [TS]

  chain once get all the product marketing [TS]

  wrong because they don't know there's [TS]

  you know all they know is somebody you [TS]

  know somebody at a sharp display factory [TS]

  in you know in China talks to you know [TS]

  ming-chi kuo and tells him hey Apple is [TS]

  buying a ton of these 10.5 inch LCD [TS]

  panels you know go from there but they [TS]

  don't know anything about like what [TS]

  product is for or anything like that and [TS]

  it's obvious in hindsight that they [TS]

  don't know when now the products are [TS]

  coming out either at these know my [TS]

  favorite one of all time which is that [TS]

  the the naming the iphone math I do [TS]

  which I I guess in hindsight was that [TS]

  was the iphone 6 plus yeah but they got [TS]

  the plus the plus name right but the [TS]

  iphone man oh i never i think about it [TS]

  everyone said well i think about that i [TS]

  just laughed my ass off walking down the [TS]

  street the phone man i never thought [TS]

  about it it that that's what they saw [TS]

  the plus symbol and who knows maybe it [TS]

  was like a language thing to wear in [TS]

  Chinese or whatever language in Asia you [TS]

  know if it was Korean or whatever but [TS]

  there's some kind of translation from an [TS]

  Asian language to English where plus a [TS]

  number and a plus sign got turned into [TS]

  my math it's just the best I don't know [TS]

  what to do I people often ask me I I [TS]

  feel like almost every product except [TS]

  the iphone is getting harder and harder [TS]

  to predict when the hell Apple's going [TS]

  to come out with updates do you use an [TS]

  iPad pro for anything right now no I've [TS]

  I never bought one and I've packed up [TS]

  the ones you know I've returned the [TS]

  review units that I've had yeah I [TS]

  regretted it and then I thought I named [TS]

  my thinking was I don't really use an [TS]

  iPad a lot so that's an apple device [TS]

  that I only buy one every couple years [TS]

  like my iPad i'm using right now is an [TS]

  ipad mini and I don't even know what [TS]

  model it is it's fairly recent no no [TS]

  it's not that reason I don't know it's [TS]

  an ipad mini from a couple years ago so [TS]

  I'm due to get a new one I think I'm [TS]

  done with the ipad mini size I think I [TS]

  want the 9.7 inch size just because I [TS]

  like having everything bigger it's like [TS]

  the years since i've had this many of [TS]

  the years were i'm starting to need you [TS]

  know bigger stuff to be able to read but [TS]

  i don't want to buy now and i don't use [TS]

  an ipad enough to be tempted at all to [TS]

  buy before they come out with the new [TS]

  ones yeah same it is a is i think [TS]

  there's a good move and an interesting [TS]

  move that they went to move the price [TS]

  down as opposed to maxing out any sort [TS]

  of specs on this new well i think of a [TS]

  vision yeah it makes makes total sense [TS]

  again it's it's clear that the two [TS]

  places they need to go with the ipad as [TS]

  they need lower prices and that's what [TS]

  this product is all about and they need [TS]

  to keep pushing the pro capabilities at [TS]

  the high end you know because it runs [TS]

  from a this is just a [TS]

  three-hundred-dollar thing for a [TS]

  classroom full of kids in elementary [TS]

  school to or any coffee shop with a [TS]

  square reader which is you know right [TS]

  right like just to put like almost [TS]

  everyone i go into now they're using an [TS]

  actual ipad as the point of sale stuff [TS]

  yeah and it's you know there are only [TS]

  three hundred dollars it's super easy [TS]

  that's you know it seems to me like [TS]

  every place I go into that uses them as [TS]

  a reader it they work very well it's [TS]

  there fast you know so it's but in cases [TS]

  like that yeah price is a bigger [TS]

  difference then power I think they do a [TS]

  good job to of figuring out what are the [TS]

  things that are pro and which of the [TS]

  things that are not [TS]

  if there's anything I'm a little bit i [TS]

  got like I'm not surprised at all that [TS]

  it doesn't support the pencil because [TS]

  the pencil I can only imagine that the [TS]

  support inside the ipad for the pencil [TS]

  is relatively expensive you know that [TS]

  it's not like super cheap and the pencil [TS]

  itself isn't cheap and so like I don't [TS]

  think schools for example elementary [TS]

  schools that are so you know price [TS]

  sensitive and we're hearing so much that [TS]

  they're super you know they're more [TS]

  price sensitive than ever they're not [TS]

  going to buy Apple pencils for the kids [TS]

  because they're surely they're going to [TS]

  get lost snapped you know maybe the you [TS]

  know stolen who knows so I don't think I [TS]

  pencil sleep that for pro I mean you [TS]

  could you can use a dumb stylus with a [TS]

  regular ipad if you need to write my [TS]

  only regret my biggest regret for not [TS]

  having an iPad pro right now myself is [TS]

  the new app from the icon factory line [TS]

  Nia which is a very cool drawing app but [TS]

  we and it works just fine as best as it [TS]

  possibly could on a non-pro iPad using [TS]

  these big finger tip shape styluses like [TS]

  I have but clearly it is meant for the [TS]

  pencil because it's a very very nice [TS]

  drawing app and I don't really like I'm [TS]

  an illustrator but it's it's my favorite [TS]

  drawing app that I've seen to date for [TS]

  the ipad and so just as like a user [TS]

  interface nerd i like playing with it to [TS]

  see what they've done but it's it's [TS]

  clear it you know it's clearly i'm only [TS]

  getting half the experience by not [TS]

  having an apple pencil right now there's [TS]

  a thing that i saw our where Apple told [TS]

  me about it really that I don't have a [TS]

  link to it but there's a logitech case [TS]

  that Apple is promoting especially in [TS]

  education with this new iPad and it's [TS]

  sort of you can see why Apple wouldn't [TS]

  make it himself it's it's thick in it so [TS]

  it's in terms of like it it goes it's [TS]

  it's both a case around the iPad itself [TS]

  and it's more like one of those like [TS]

  gorilla cases or whatever they call them [TS]

  where it's like a rugged and it's it's [TS]

  really quite thick but it also it plugs [TS]

  into the Lightning port so it just wrap [TS]

  around sort of like a battery case maybe [TS]

  it might even be a battery I don't even [TS]

  know might but it definitely plugs in to [TS]

  the Lightning port and then it has a [TS]

  keyboard there's two versions there's [TS]

  one that's just a rugged case and then [TS]

  there's one with a physical keyboard so [TS]

  you can prop it up like a laptop and the [TS]

  reason why it plugs in the Lightning [TS]

  port is that for standardized tests in K [TS]

  through 12 it's the ones that are [TS]

  computerized have to be done with a [TS]

  keyboard that has a physical connection [TS]

  to the computing device you're not [TS]

  allowed to take it the standardized [TS]

  tests do not allow the use of Bluetooth [TS]

  keyboards or mice huh I presumably for [TS]

  like cheating type thing like you're not [TS]

  allowed I guess it's I guess the idea is [TS]

  that when the when the device is in [TS]

  testing mode it is not allowed to have [TS]

  any wireless io which I guess makes some [TS]

  amount of sense just you know I'm not [TS]

  quite sure how they enforce it in [TS]

  software but that's the idea it's not [TS]

  dumb we used to beam Palm Pilot answers [TS]

  to each other in high school so you were [TS]

  out of the car had a dumb idea I [TS]

  definitely was ahead of the curve the [TS]

  teacher had no idea what what that thing [TS]

  was but it's interesting and I asked so [TS]

  the smart connector counts as a wired [TS]

  connection so if you wanted to you could [TS]

  use an iPad pro and the smart keyboard [TS]

  through the smart connector that would [TS]

  count that's not wireless because it is [TS]

  electricity flowing through a connector [TS]

  but it's the I you know the ipad pros [TS]

  and the expensive keyboard and [TS]

  everything is way outside the budget for [TS]

  for elementary schools but I thought [TS]

  that was interesting that they can't use [TS]

  bluetooth so I guess I'm a little [TS]

  surprised that the cheaper iPad this new [TS]

  one doesn't have the smarts connector I [TS]

  can see why I didn't have the pencil I'm [TS]

  a little surprised it doesn't have the [TS]

  smarts connector but maybe the smart [TS]

  connector adds enough to the cost that [TS]

  it really you know that to get all the [TS]

  way down to 3 29 you really do have to [TS]

  make hard decisions like that yeah it's [TS]

  interesting and obviously the screen not [TS]

  having [TS]

  ty reflective coating on it and yeah and [TS]

  it doesn't have the lamination of the [TS]

  display to the glass so there's that [TS]

  very narrow air gap between the you know [TS]

  it just looks like that the pixels are [TS]

  slightly lower they are in fact slightly [TS]

  further away from the surface of the [TS]

  glass than they are on the like the ipad [TS]

  air to the ipad pro and all the iphones [TS]

  from recent years but on a device that [TS]

  big i saw one last week it doesn't it's [TS]

  not very noticeable I don't know if I [TS]

  you know I guess I could do it side by [TS]

  side but it just if you just gave me one [TS]

  iPad and asked me to guess I'm not sure [TS]

  if I could see it oh it's new to mine [TS]

  has some I think some permanent [TS]

  fingerprints on it at this point even [TS]

  with the anti-reflective so I've told [TS]

  this story before but III it's one of my [TS]

  favorites so one of the two times that I [TS]

  met Steve Jobs personally was after the [TS]

  keynote when they announced the iphone 4 [TS]

  which was the first retina iphone and [TS]

  the first one where the screen was fused [TS]

  to the glass and it's the hands-on area [TS]

  it was on the side hallway beside the [TS]

  big keynote area in Moscone and I was [TS]

  just hanging around and I got to talk to [TS]

  Scott Forstall and he did I'd never [TS]

  talked to him before and he obviously [TS]

  knew who I was and he said he read you [TS]

  know Reed's daring fireball likes a lot [TS]

  it was very complimented we had a great [TS]

  little discussion and Katie cotton was [TS]

  talking to me then and then she said [TS]

  would you like to meet Steve and I just [TS]

  I just said has anybody ever said no to [TS]

  that and she laughed and said no [TS]

  actually nobody has ever said no to that [TS]

  and I said sure so she walked me over [TS]

  and introduced me and I said you know [TS]

  she was talking with with steve jobs and [TS]

  forestall and he asked what I thought of [TS]

  the phone I said it was beautiful I've [TS]

  been waiting for retina screens forever [TS]

  you know high resolution screens we [TS]

  talked about other I don't know prob [TS]

  about five minutes [TS]

  felt like just rushed right by but I [TS]

  said like about the lamination and I had [TS]

  quite a question about that and he had [TS]

  all the details he knew exactly how it [TS]

  worked he's now in fact he said they had [TS]

  to you know they they they had to invent [TS]

  the machines to do it there was no but [TS]

  no no factory in China could do it so [TS]

  they invented their own machines and [TS]

  filled the factory in Foxconn with these [TS]

  apple and vented machines to do it and I [TS]

  said so but those so there's literally [TS]

  no air gap anymore it's impossible for [TS]

  like a piece of dust to get between the [TS]

  screen and the glass and he said nope [TS]

  it's absolutely impossible and so I took [TS]

  out my personal 3gs and I said so I [TS]

  can't get like like this and I showed [TS]

  him the piece of dust they could be [TS]

  talking yeah that was sort of like about [TS]

  right right in the center of the screen [TS]

  horizontally or yeah horizontally and [TS]

  about about two inches up from the [TS]

  bottom and he laughed and he said no [TS]

  that can't happen again but I that's out [TS]

  I love that I got to show Steve Jobs the [TS]

  piece of dust yeah in my iphone nice a [TS]

  good use of a rare opportunity what else [TS]

  did they have they had the was there any [TS]

  more hardware I think you know they had [TS]

  that they had the app with rice [TS]

  interesting and to me this the app is a [TS]

  sign that there's not an event coming [TS]

  before WWDC because that's the kind of [TS]

  thing that seemed like it would have [TS]

  been Dems phul for a live demo demo a [TS]

  ball totally demo yeah and in fact in [TS]

  the briefing that I had by far and away [TS]

  the overall majority of the time was [TS]

  talking about clips and demoing clips [TS]

  and going through a sort of you know [TS]

  here's how you use it type thing which [TS]

  is it out now because it's now three it [TS]

  is coming out and quote unquote April oh [TS]

  it was funny so they said it would you [TS]

  know it requires 10 3 and I asked if [TS]

  that meant is it going to come out the [TS]

  same day 10.3 comes out because that you [TS]

  know they didn't have an announcement [TS]

  date for 10.3 and it is so typical apple [TS]

  where the answer was it it's good [TS]

  it's coming out they said to me it's [TS]

  coming out in April and requires iOS [TS]

  10.3 and I said does that mean it's [TS]

  going to come out the same day 10.3 [TS]

  comes out and their answer was it's [TS]

  coming out in April and it requires iOS [TS]

  10.3 amazing you've had those answers to [TS]

  write or layers and and when they repeat [TS]

  the answer once and they do it they [TS]

  don't do it like you're a moron they [TS]

  don't they don't do it as though they [TS]

  haven't told you that before they they [TS]

  do it with a please take a hint that [TS]

  this is all I can't I'm not going to I [TS]

  can't give you a yes or no so I took it [TS]

  to mean that maybe it was going to and [TS]

  then maybe that's what they were [TS]

  shooting for but I think what happened [TS]

  they did know it wasn't coming out till [TS]

  April already and I think I was there [TS]

  last Wednesday I forget what day but it [TS]

  was last week they did know that Clips [TS]

  wasn't coming out till April and I think [TS]

  that maybe what happened is that 10.3 [TS]

  was ready first and they didn't want to [TS]

  hold it back I don't think they like [TS]

  holding back iOS updates because of the [TS]

  security stuff in them that when they [TS]

  when they get the go-ahead from their [TS]

  testing people that hey this is this is [TS]

  ready to ship they ship it but anyway I [TS]

  think it's a great app I know that at [TS]

  first there was sort of it seemed like [TS]

  some of the initial out reaction on [TS]

  Twitter was sort of a 0 apple's piling [TS]

  on this me to a snapchat snapchat / [TS]

  Instagram / every single product [TS]

  facebook-owned stories sort of [TS]

  multimedia posting things and and [TS]

  there's some part of that that's [TS]

  obviously there because Apple emphasize [TS]

  is emphasizing that you can share these [TS]

  they're just videos and you can share [TS]

  them to any service you want but they're [TS]

  not they're not making their own social [TS]

  network to do it has nothing to do with [TS]

  the networking it has just to do with [TS]

  the creation of this new sort of hybrid [TS]

  media format and I find it fascinating [TS]

  and I in the time I got to play with it [TS]

  I was super impressed with the app it is [TS]

  to me saw it is the software equivalent [TS]

  of air [TS]

  we're hardware-wise air pods are my [TS]

  favorite new apple product in a long [TS]

  time and and to me is Apple at its best [TS]

  I think clips is the same thing with [TS]

  software sure it's just a little thing [TS]

  it's not like a major you know a super [TS]

  major new thing in the same way that you [TS]

  hate they're just headphones right it's [TS]

  sure it's just a little way to make [TS]

  little animated movies but it's so well [TS]

  done like I described it on Twitter I [TS]

  worked on this tweet for a while but I [TS]

  described it as it's as though keynote [TS]

  and I movie had a baby and the kid got [TS]

  all the best genes from both parents and [TS]

  if you want to look at a deeper and more [TS]

  strategically it's also you know the one [TS]

  of the first if not the first augmented [TS]

  reality software tools from Apple yeah [TS]

  in a sense yeah if you believe that they [TS]

  are building a our glasses and and the [TS]

  new iphone might have some AR features [TS]

  in it seems pretty obvious to start [TS]

  shipping that kind of stuff well I guess [TS]

  it kind of is an AR feature I don't know [TS]

  it does it definitely but it is it AR I [TS]

  don't know if it qualifies but like for [TS]

  example if I whoo AAR is kind of a murky [TS]

  thing to define right like you know in [TS]

  some senses Pokemon go as they are but [TS]

  in others it's not really just you know [TS]

  a game so right in some sense I almost [TS]

  feel yeah like let's not worry about the [TS]

  what what is it is not augmented reality [TS]

  and it's it in a capital a capital R [TS]

  sense but instead just think about the [TS]

  ways that these devices with especially [TS]

  the camera but other other send a [TS]

  microphone camera and microphone are [TS]

  obviously the two main inputs but other [TS]

  sensors as well are aware of their where [TS]

  they are and how they're being used and [TS]

  so the example with clips is if I'm [TS]

  shooting you and I'm putting you in a [TS]

  clip it does real-time facial [TS]

  recognition and knows that you're that [TS]

  dan frommer is in the clip and so it's [TS]

  already there [TS]

  and I I forget exactly how that comes [TS]

  into play I know one way that it comes [TS]

  into play is when I'm done making the [TS]

  clip it and I go to share it it'll if it [TS]

  knows that you were in the clip it'll [TS]

  suggest sending it to you that's cool [TS]

  all right there might be other things [TS]

  too though that you can do within the [TS]

  clip to somehow get you labeled or [TS]

  something like that you know my number [TS]

  one feature request from the internet is [TS]

  still the feed of photos that I'm in the [TS]

  background of yeah taken by all random [TS]

  people yeah some some somewhere that [TS]

  exists that just hasn't been turned on [TS]

  yet that's called the NSA yeah okay yeah [TS]

  yes but some somebody's going to make a [TS]

  public version of that and it it will be [TS]

  weird but you know no I remember reading [TS]

  a story it just it's sort of a tangent [TS]

  but I remember seeing reading a story in [TS]

  Wired magazine i'm going to say ten [TS]

  years ago but i don't even know if i was [TS]

  still reading wired ten years ago so it [TS]

  might have been 15 or 20 years ago but [TS]

  somebody was writing about as as [TS]

  municipalities and cities put cameras at [TS]

  intersections and stuff like that you [TS]

  know and that there's video monitoring [TS]

  of public spaces that the right way they [TS]

  did you know that it's right for [TS]

  everybody to be concerned about privacy [TS]

  and and access to the footage but the [TS]

  way to deal with it isn't to lock it [TS]

  down super tight and only allow like the [TS]

  police to see it and the way to do it is [TS]

  to make them public so that if there's a [TS]

  you know if there's a traffic camera at [TS]

  15th and locust and the police can get [TS]

  the footage of it everybody should be [TS]

  able to get the footage of it over the [TS]

  internet because if I was standing there [TS]

  I could see what's going on at the [TS]

  corner so if there's a camera there and [TS]

  it's a publicly owned camera why can't I [TS]

  get the footage of the camera and [TS]

  there's some sense to that to me but you [TS]

  know i i'm not saying i completely agree [TS]

  with it but i can see the logic behind [TS]

  it and I can sort of see the logic of [TS]

  look if some entities are collecting [TS]

  background information about who's in [TS]

  all these pictures that are being posted [TS]

  to Twitter maybe everybody should have [TS]

  that information if the pictures [TS]

  if if it's a public picture right if the [TS]

  picture has been posted to Twitter it's [TS]

  there why not but notify me of it I'm [TS]

  not sure about them anyway clips yeah I [TS]

  think clips is pretty exciting yeah I'm [TS]

  pumped for that one that should be cool [TS]

  but that's the kind of thing where you [TS]

  know I I guess that if there was going [TS]

  to be a a time to show that publicly and [TS]

  give a 10-15 minute demo of it he would [TS]

  downstate more desirable yeah it would [TS]

  be on stage and be more desirable than [TS]

  you know whatever however many places [TS]

  were pre briefed and and got to well it [TS]

  yeah because it's hard cuz even even if [TS]

  they have exciting new like like that I [TS]

  all right it's just a red iphone 7 [TS]

  really I mean you know it's the red is [TS]

  nice but it's not really demo bowl on [TS]

  stage like ultimately it's the type of [TS]

  thing you really need to see in person [TS]

  everybody needs to go to a store and see [TS]

  it to really appreciate it because you [TS]

  know it's going to look good in the [TS]

  product photography so the quit you know [TS]

  the real question for anybody who's [TS]

  actually think about buying one is what [TS]

  does it look like in person so showing [TS]

  it on stage doesn't really help iPhone [TS]

  se has more storage with that you can't [TS]

  demo that that's that is at best one [TS]

  slide and what seven seconds of stage [TS]

  time software like clips is what you [TS]

  need to actually fill a presentation [TS]

  which also says it there's too much at [TS]

  WWDC to save that for maybe I don't know [TS]

  or maybe they just one of those things [TS]

  where it's ready to go and they want to [TS]

  get it out you know yeah they one of the [TS]

  things that worked well for me at least [TS]

  in my brief demo time in admittedly a [TS]

  you know enclosed environment so it [TS]

  wasn't lots of public noise or anything [TS]

  like that but the way that you when you [TS]

  speak when you can set you doesn't do it [TS]

  all the time but you can turn on like a [TS]

  title style and while the title style is [TS]

  on it will you speak to the camera and [TS]

  what you're saying turns into these [TS]

  animated titles oh cool it works very [TS]

  well and it it does it in a depending on [TS]

  the style i think but at least in [TS]

  certain of the styles the words only [TS]

  appear as you speak them so and one of [TS]

  the things that there [TS]

  super cognizant of and it's clearly [TS]

  designed for is that yeah these videos [TS]

  they have sound and they even have all [TS]

  these cool music soundtracks you can do [TS]

  with them but that the assumption is [TS]

  that in many contexts they're going to [TS]

  be played with the sound off because [TS]

  people are at work or they're in public [TS]

  and nobody nobody likes a video that [TS]

  auto plays would sound and so that's why [TS]

  they I think they put so much emphasis [TS]

  on these titles but it's really pretty [TS]

  cool the way that the titles sync up [TS]

  with the words you're saying as you're [TS]

  saying them and it seems like the sort [TS]

  of thing that would take a lot of [TS]

  fiddling with in the software to do but [TS]

  you don't you just stayed you just turn [TS]

  on the title and as you're holding the [TS]

  button it happens automatically you get [TS]

  the result as you get effect that looks [TS]

  like it took a lot of precision editing [TS]

  and instead you got it automatically [TS]

  that's that's cool that sounds a as [TS]

  close to magic as we can get these days [TS]

  almost yeah I think maybe the single [TS]

  most appellee thing about it is that [TS]

  among the soundtracks that that they've [TS]

  commissioned they number one they've [TS]

  commissioned a whole bunch of these [TS]

  soundtracks of different styles but [TS]

  they've had the artists who make them [TS]

  make them in a whole bunch of different [TS]

  lengths so the same song if you make [TS]

  just a little for second clip there's a [TS]

  version of it that that maybe isn't [TS]

  recorded as exactly four seconds but [TS]

  there's a version for hey what if the [TS]

  clip is only like three to five seconds [TS]

  long we'll use this one and there's a [TS]

  beginning and an end that makes sense [TS]

  but if you have a 30-second clip it's [TS]

  the same song but it's it's a different [TS]

  version that is meant to be roughly 30 [TS]

  seconds long but the part that super [TS]

  Apple II is that they have ones that are [TS]

  that were created by Hans Zimmer they [TS]

  actually paid Hans Zimmer to do some of [TS]

  these like every other tech company in [TS]

  the world I think would have might have [TS]

  hired somebody like you know sondheimer [TS]

  you know make us something that sounds [TS]

  like a Hans Zimmer song and instead [TS]

  Apple went and paid Hans Zimmer to do it [TS]

  it's pretty cool [TS]

  did you get a sense it's mostly for tall [TS]

  screen video for mobile video or is it [TS]

  also for uploading YouTube and stuff it [TS]

  is in fact the app only works when [TS]

  you're holding it tall screen and app [TS]

  does not rotate but the format is like [TS]

  old-school Instagram it is only and [TS]

  always square oh wow and it is intended [TS]

  for consumption on mobile first and they [TS]

  I asked about this is great that you [TS]

  asked because it was one of my big [TS]

  questions if you import so anything you [TS]

  shoot wire in Clips is always [TS]

  automatically square if you import from [TS]

  your library a a photo or a video that [TS]

  you shot in a you know rectangular [TS]

  format it crops to a square but you get [TS]

  to pan and scan within it to where you [TS]

  want it and if it's a video you can it's [TS]

  not just like you pick the square and [TS]

  the whole thing you can change it as the [TS]

  video plays like which which portion of [TS]

  it appears in the square that's what I [TS]

  mean about it being a very you know like [TS]

  a keynote / iMovie asked caliber app [TS]

  like every little thing like that that I [TS]

  could think of during the demo they were [TS]

  like yes it already does that like I [TS]

  thought I had them pegged on a whole [TS]

  bunch of these things I thought oh well [TS]

  what happens if the beginning of the [TS]

  video the center is the best part but at [TS]

  the end of the video the best parts over [TS]

  on the right they've it handles that and [TS]

  so the idea the idea is they said this [TS]

  is one of the things they said about [TS]

  going with square is that on mobile [TS]

  square always looks good and what [TS]

  they've noticed is that a lot of people [TS]

  in their observations even when you're [TS]

  watching 16 29 horizontal video on their [TS]

  phone if it's a short clip they don't [TS]

  even bother rotating the phone they just [TS]

  watch it tiny and centered in their [TS]

  phone as its held tall because it's so [TS]

  much more comfortable to hold your phone [TS]

  tall than to hold it sideways [TS]

  yeah I definitely do that what sense do [TS]

  you get on why they made something like [TS]

  this it seems kind of you know used to [TS]

  make stuff like this like photo booth [TS]

  and on the Mac because there was a [TS]

  camera on the front of the ACT book and [TS]

  you needed something to do with it but I [TS]

  things like they do this less often now [TS]

  I do think so and I think that's why I'm [TS]

  so that's why it makes me so happy [TS]

  because I do think that making creative [TS]

  tools is what Apple does best and I [TS]

  think it's a sense I you know they don't [TS]

  really [TS]

  really [TS]

  they generally apple doesn't generally [TS]

  like to explain the why behind a lot of [TS]

  things but I just think it's because [TS]

  they could and they knew that they could [TS]

  do a good job I think they saw an [TS]

  opportunist aw this I guess they kind of [TS]

  did say was that they could kind of see [TS]

  that this hybrid format is becoming a [TS]

  new thing you know that it's I got a [TS]

  meta level above a video or a still [TS]

  photo or even just a still photo with a [TS]

  like a static annotation over it you [TS]

  know how like you can make in mail now [TS]

  like if I paste an image in mail I can [TS]

  edit the hit click the little toolbox [TS]

  and draw like an arrow or circle [TS]

  something on the image that that that a [TS]

  sort of combination between a video and [TS]

  an annotated image is becoming the new [TS]

  format and that they could make a tool [TS]

  that that does it better and it really [TS]

  does it does also all the things you [TS]

  think you could do like when you drag [TS]

  out a thought bubble or something like [TS]

  that you can pinch it to scale it you [TS]

  can to finger twist it to rotate it you [TS]

  can drag it anywhere you want on the [TS]

  canvas everything you think you should [TS]

  be able to do to the little things you [TS]

  dragged out and put on the on the canvas [TS]

  you can do so it's I know and I think [TS]

  some of it is we know how to do this [TS]

  already right like the end result is a [TS]

  is a format that's sort of new but the [TS]

  the little things you can do you know [TS]

  Apple already had some of the software [TS]

  to do it it's interesting though with [TS]

  the square aspect ratio because then I [TS]

  don't know if you can make much use of [TS]

  this uploading to an Instagram stories [TS]

  or snapchat or something like that so it [TS]

  is not super useful for that I guess [TS]

  well I wonder though maybe what people [TS]

  will do with them though is upgrade them [TS]

  to as a regular Instagram post true [TS]

  which I'm doing less up now because of [TS]

  the stories so maybe that'll be [TS]

  useful yeah i don't know i don't i don't [TS]

  know if I've ever even posted an [TS]

  Instagram story I don't know what to [TS]

  make of it with instagram stories you [TS]

  love it I think it's great but I can see [TS]

  why people don't do it too but with [TS]

  instagram stories correct me if i'm [TS]

  wrong you can't pick from your library [TS]

  you've got to create a new thing right [TS]

  now on the fly now you can use anything [TS]

  from the last 24 hours that was kind of [TS]

  something they did differently than [TS]

  snapchat snapchat won't let you used to [TS]

  not let you pick from the library now [TS]

  you kind of can but it's not super great [TS]

  so if i make a clip and save it to my [TS]

  library i could upgrade upload it as an [TS]

  Instagram story yes yeah I think people [TS]

  might do that I really do because I [TS]

  think that it's a richer editing tool [TS]

  it's it's it's got it'll be it'll zoom [TS]

  in then because Instagram stories will [TS]

  take up the full 16 by 9 vertical frame [TS]

  oh I wonder if it'll zoom in or Phil [TS]

  will just crop it or you know like [TS]

  letterbox it it will zoom in yeah well [TS]

  well at least that's what does with [TS]

  still photos I have not actually tried [TS]

  it with a square video well I think it [TS]

  will zoom in hmm well I don't know but [TS]

  some people who do like some more I've [TS]

  noticed some people I think using either [TS]

  iMovie or Final Cut to make crazy you [TS]

  know effects in their Instagram stories [TS]

  and then popping it in there obviously [TS]

  using tools you couldn't use in the [TS]

  native Instagram amount but most people [TS]

  obviously don't do that most people are [TS]

  using the Instagram tools well I don't [TS]

  know again I'm not a story user so maybe [TS]

  I'm the wrong person to judge it but I [TS]

  would think that if you take the time to [TS]

  use clips which is a little bit more [TS]

  effort than just whipping it out you [TS]

  know just doing it live in the instagram [TS]

  app if you're going to take the time to [TS]

  use Clips you probably want to post it [TS]

  as a regular post anyway not have it [TS]

  disappear yeah that makes sense I don't [TS]

  know I am really excited about it and I [TS]

  just think it from what I saw it is [TS]

  really really well done it's it's not [TS]

  just that the features are well done but [TS]

  even the the user experience I don't [TS]

  know what you call it but the the layout [TS]

  of the app is very very very [TS]

  thoughtfully done again a weight in it [TS]

  the best sort of structure to the entire [TS]

  user interface which is that I think [TS]

  most people will never even think wow [TS]

  this has a really nice interface because [TS]

  it's just so obvious you know like it's [TS]

  when you do it right it it it just [TS]

  disappears all it is is just two layers [TS]

  it's like at the root level there's just [TS]

  a horizontal stream of your clips that [TS]

  you've already made so you can select a [TS]

  clip that you're like halfway through me [TS]

  a clip meaning a project right so you [TS]

  can select one that you're already [TS]

  already made and it opens back up again [TS]

  and then that's that's the only two [TS]

  layers there's one for choosing and then [TS]

  you tap one or make add the + button to [TS]

  create a new one and you're in the clips [TS]

  editor and within the clips editor [TS]

  there's only just a few things you can [TS]

  do and you'd it's there's no way to get [TS]

  lost you know like one of it I I feel [TS]

  like apps like Instagram like instagram [TS]

  has broken all the rules of what [TS]

  Instagram is by adding all these new [TS]

  features right like when you swipe from [TS]

  the left to go to the thing where you [TS]

  edit your stories or whatever the hell [TS]

  that is like where are you in the app [TS]

  spatially your it's just something they [TS]

  made up there's no on-screen indication [TS]

  of where you are like as opposed to the [TS]

  old Instagram where you were always in [TS]

  one of the five tabs at the bottom of [TS]

  the screen well actually if you do it [TS]

  now there's a little slider that kind of [TS]

  suggested you're going toward the camera [TS]

  there's a little slider thing but yeah I [TS]

  I kind of get what you're going it they [TS]

  definitely borrowed a lot of this [TS]

  navigational concept from snapchat that [TS]

  was very confusing at first but now well [TS]

  and the other one too is you can slide [TS]

  to the other side too and you're in your [TS]

  direct messages and I know what you mean [TS]

  I see what you mean that there's I'm [TS]

  looking at it right now they yes I see [TS]

  the little indicator that it's over [TS]

  there but an Instagram to me is better [TS]

  than a better than snapchat I mean [TS]

  snapchat feels like a fever dream to me [TS]

  i mean i honest to god feel like I'm [TS]

  losing my mind when I a just try to [TS]

  understand the app and be trying to try [TS]

  to understand how it's fabulously [TS]

  popular right it really does make me [TS]

  feel like I'm losing my goddamn mind [TS]

  whereas Instagram was always I mean [TS]

  right from the first day that it shipped [TS]

  I was like oh I love the design of this [TS]

  app I get it and and my design [TS]

  sensibilities are sympathetic with the [TS]

  people who designed this even now that [TS]

  they've added these things I still think [TS]

  that the people who design Instagram are [TS]

  of a like mind to me but I still feel [TS]

  like it's kind of confusing yeah I guess [TS]

  the other thing that I saw along these [TS]

  same lines is I did see some day one [TS]

  criticism from people on Twitter of why [TS]

  is this a separate app why didn't they [TS]

  just make this part of the camera app [TS]

  and I think that that's that what I'm [TS]

  talking about is exactly why I'm glad [TS]

  Apple did not do that I think the camera [TS]

  app already kind of has a lot of stuff [TS]

  going on and this is very different than [TS]

  like the camera app is all about getting [TS]

  one shot either a still or a video clip [TS]

  and clips is all about making editing [TS]

  multiple clips together into a thing [TS]

  like I I feel like separating it into [TS]

  its own second app is exactly the right [TS]

  thing for Apple to do and I think it's [TS]

  exactly why iOS is so much less [TS]

  cluttered than the Mac I mean that whole [TS]

  why don't you put it in the Apple in the [TS]

  same app is exactly how i tunes got from [TS]

  a simple music right i was gonna say [TS]

  these are the same people who are there [TS]

  wasn't talking about itunes bloat maybe [TS]

  there was a time when itunes was like [TS]

  the perfect example of an app that did [TS]

  one thing really well i really was okay [TS]

  instead of having a giant folder full of [TS]

  mp3's just throw them all into itunes [TS]

  it'll sort them all out and you've got a [TS]

  nice little music library that's [TS]

  organized by artist by album and every [TS]

  other feature they added like the [TS]

  visualizers and stuff was at least [TS]

  related to music playback and so you [TS]

  know i always do whenever you think like [TS]

  why not add that to the camera app just [TS]

  think that that's how camera app turns [TS]

  into itunes and five years plus if it [TS]

  extends to new sensors like you know I [TS]

  our facial stuff or whatever that [TS]

  may not want in the main camera app [TS]

  either no so anyway I think clips is [TS]

  gonna be pretty popular but it's not out [TS]

  yet so I guess we should stop talking [TS]

  about it alright done let me take a [TS]

  break and thank our next sponsor it is [TS]

  our good friends at Casper Casper makes [TS]

  an obsessively engineered mattress at a [TS]

  shockingly fair price go to Casper calm [TS]

  / at the talk show and use code the talk [TS]

  show for fifty bucks towards your [TS]

  mattress with one exception I will tell [TS]

  you about in a moment caps / created one [TS]

  perfect mattress they have engineers [TS]

  mattress engineers that's a real thing [TS]

  they make one type of mattress it's a [TS]

  combination of memory foam and some [TS]

  other type of foam that's just the right [TS]

  amount of Bounce just the right you [TS]

  don't up it's madness buying mattresses [TS]

  from other companies where they have [TS]

  seven different types of mattresses to [TS]

  choose from all you should have to do is [TS]

  choose the size of bed you have and then [TS]

  get a good mattress that's it and that's [TS]

  the way Casper works you pick a size [TS]

  there's only one style they ship it to [TS]

  you in a crazy small box at least [TS]

  crazily small compared to the size [TS]

  mattress that it is you open it [TS]

  according to their instructions take it [TS]

  up to your bedroom first don't open it [TS]

  downstairs take it to the bedroom open [TS]

  it up in there it sucks all the air out [TS]

  of the room so be careful you know don't [TS]

  hold your breath while it while it and [TS]

  then Shh you've got a full size mattress [TS]

  right there in your room it's a great [TS]

  mattress I've talked to I've convinced [TS]

  family members to buy these things and [TS]

  everybody's like wow that is an amazing [TS]

  mattress I mean it's it's this is [TS]

  probably like the one product that I [TS]

  Hawk here on the talk show that I've [TS]

  actually gotten the most people that I [TS]

  know personally to buy it really is it [TS]

  is such an easier way to buy a mattress [TS]

  and it is a great mattress I don't [TS]

  everybody I've personally convinced to [TS]

  buy one loves it even if you don't [TS]

  though what they have is a hundred night [TS]

  home trial so you have a hundred days [TS]

  after you get it and if you don't like [TS]

  it you call them up and they just come [TS]

  send somebody to pick it up at your [TS]

  house get it out of your house and they [TS]

  give you a full refund no questions [TS]

  asked [TS]

  that's how confident they are in the [TS]

  quality of mattress so go to casper calm [TS]

  / the talk show and use that code the [TS]

  talk show for fifty bucks towards your [TS]

  next mattress only downside to that code [TS]

  is it doesn't work on their dog [TS]

  mattresses because the dog mattress [TS]

  already costs so little but I'm telling [TS]

  you right now if you have a dog and you [TS]

  need a mattress for your dog get the [TS]

  Casper your dog will love it I I keep [TS]

  talking about this but everybody who has [TS]

  dogs who listens to the show is like [TS]

  this is my dog loves this thing he won't [TS]

  get up from it so there you go my thanks [TS]

  to Casper Oh what else we have to talk [TS]

  about this week damn I got to get R [TS]

  Alfred one of those dog beds you should [TS]

  hello I'd you I just got him one one of [TS]

  these wacky ones that that they crawl [TS]

  into and it's like FML most a sleeping [TS]

  bag he's not into it he thinks it's [TS]

  ridiculous so uh what else check it out [TS]

  what we should talk about the samsung [TS]

  thing I think if ya of interesting yeah [TS]

  so I think it was yesterday I wrote up [TS]

  yeah yesterday the I did you know I [TS]

  actually forgot that the event was [TS]

  yesterday which I was I was invited to [TS]

  it I forgot to put in my calendar I [TS]

  would have totally gone and checked it [TS]

  out in person so whoops and also we [TS]

  probably lost a lot of traffic on recode [TS]

  because I didn't write up a preview for [TS]

  it but it looks like the it looks like [TS]

  it was pretty much solely focused on the [TS]

  new galaxy s eight I think it's called [TS]

  which usually is the phone they show off [TS]

  in February at Mobile World Congress [TS]

  it's Samsung's big phone especially [TS]

  important this year because their last [TS]

  big phone which was the note 7 was the [TS]

  one that was catching on fire so you [TS]

  know not not only was this an important [TS]

  flagship phone for them but also kind of [TS]

  a back from the dead moment also they [TS]

  have all kinds of weird corporate shit [TS]

  going on that's not good [TS]

  [Laughter] [TS]

  the only go anyway the only company that [TS]

  things that think Samsung's had a good [TS]

  run in the last year is probably Ober [TS]

  yeah those lucky s ovies but they're [TS]

  Samsung's had people going to jail or at [TS]

  least getting a criminally investigated [TS]

  for bribery scandals they the the note [TS]

  s7 thing is is I've seen it in several [TS]

  cases and everybody and this is the [TS]

  worst part if your Samsung is every [TS]

  single article about the s8 mentioned [TS]

  that six months ago they had to recall [TS]

  their last flagship phone because they [TS]

  were exploding and so it's like it's a [TS]

  lot riding on this yeah I have not seen [TS]

  it in person but people who study these [TS]

  things really like it you know that [TS]

  still for me the biggest problem is that [TS]

  it's running Android so I would never [TS]

  use it yeah and not just Android but [TS]

  Samsung's like corrupted version of [TS]

  Android do you know and now that gets to [TS]

  a now that becomes even more problematic [TS]

  as here they have their own their own [TS]

  version of Google assistant called Bixby [TS]

  yeah which is a strange name but but [TS]

  people are saying the hardware it looks [TS]

  nice and so I wrote a post yesterday on [TS]

  recode basically pointing out you know [TS]

  here we are again where Apple is now [TS]

  behind the industrial design kind of [TS]

  trend with phones again you know last [TS]

  time I would say last time I was more [TS]

  important last time as when it took [TS]

  Apple I think a year or two probably too [TS]

  long to see that people were really into [TS]

  big phones that's more of a functional [TS]

  design thing than than cosmetic but now [TS]

  we're at a phase where you know Apple [TS]

  theoretically has a new phone coming out [TS]

  this fall that's going to look more like [TS]

  these newer ones with no bezel and edge [TS]

  to edge screen but maybe not maybe you [TS]

  know I don't know what if something [TS]

  happens and it doesn't happen and now [TS]

  here we are where they are six months [TS]

  behind maybe a year and a half behind [TS]

  the trend now [TS]

  and is that it is that a huge problem [TS]

  probably not in the grand scheme of [TS]

  things but if I'm I mean if I'm Apple I [TS]

  want to be ahead I don't want to be [TS]

  coming from behind all the time so I [TS]

  don't think it's great whether it'll [TS]

  affect sales or not which is ultimately [TS]

  i think what matters it probably i think [TS]

  it probably won't but i think at a [TS]

  personal level Apple wants to unveil if [TS]

  everybody all the rumors seem to suggest [TS]

  that this is the year when there's going [TS]

  to be a new iphone that looks instantly [TS]

  before you even turn the screen on looks [TS]

  like a new iphone not just a new color [TS]

  but it's you know a new form factor with [TS]

  some you know quote unquote edge-to-edge [TS]

  display and I think Apple when they have [TS]

  a product like that to unveil in [TS]

  particular the most important product in [TS]

  the company and the most popular product [TS]

  in the company they want the biggest wow [TS]

  factor as possible during the keynote [TS]

  when they do the unveil and I can't help [TS]

  but think that you're right that this [TS]

  samsung galaxy s 8 in particular I know [TS]

  there are other android phones that are [TS]

  creeping closer to an edge to edge [TS]

  design and have smaller chins and [TS]

  foreheads and use curved OLEDs to get [TS]

  the display closer to the sides but this [TS]

  seems like the one that is closest in [TS]

  general principle to the vague [TS]

  descriptions we've heard of what Apple's [TS]

  doing I don't know what will ship in [TS]

  volume I mean yeah I don't know if you [TS]

  saw the tweet from andy rubin who Alfred [TS]

  most people should know Andy Rubin but [TS]

  he created this the sidekick and then [TS]

  Android and ran it obviously ran Android [TS]

  for a long time now he's working on a [TS]

  new handset company supposedly i think [TS]

  it's called essential or something like [TS]

  that and he tweeted a couple days ago [TS]

  this thing that was basically a you know [TS]

  a fake spy shot of an edge-to-edge [TS]

  android phone and said you can't wait [TS]

  for everyone to get their hands on this [TS]

  and then yesterday Eric Schmidt tweeted [TS]

  it out [TS]

  and you know looks looks nice i haven't [TS]

  seen it in person i don't know how well [TS]

  it works but looks damn good and I think [TS]

  xiaomi had one too but the samsung ones [TS]

  the is the first one that's going to [TS]

  ship in volume you know especially [TS]

  approaching volume of an iphone so i [TS]

  think it's a bummer to be able to not be [TS]

  able to be the first to make a you know [TS]

  a really truly impressive industrial [TS]

  design these days but who knows maybe [TS]

  Apple has something that will even next [TS]

  to this you know look like a [TS]

  next-generation thing you know no but I [TS]

  can't I early possible but I can't help [TS]

  but think that that's that they're [TS]

  getting beaten to the punch in some way [TS]

  at least and i think is I got I got a [TS]

  little pushback on that but I second day [TS]

  I hold I hope pretty strong to it I [TS]

  think that no I'll got I'm just I think [TS]

  I think it you know I dunno who knows i [TS]

  think one of the areas you know with the [TS]

  race to bigger iphones apple was [TS]

  obviously caught flat because they I [TS]

  think that they really didn't foresee [TS]

  that that bigger significantly bigger [TS]

  screens were going to be popular I [TS]

  really don't think I really do think [TS]

  they got caught by surprise by that [TS]

  whether that kind of by accident too [TS]

  didn't-didn't android phones have to be [TS]

  bigger because they couldn't get the was [TS]

  at the battery or the LTE or sometimes [TS]

  like that beats my theory my theory was [TS]

  that that android phones to keep up with [TS]

  the performance of iphones had to be [TS]

  bigger um but turned out people liked [TS]

  him and i love it i'm a 7 plus guy no [TS]

  regrets right but but i think apple [TS]

  clearly got caught flat on that because [TS]

  i think bigger a bigger android phone [TS]

  started getting popular around 2011 an [TS]

  apple didn't come out with one until [TS]

  2014 and we even learned from the [TS]

  lawsuit I figured if the email came from [TS]

  Schiller or just somebody in chillers [TS]

  product marketing group but there was [TS]

  you know an email that was entered into [TS]

  evidence from Apple product marketing [TS]

  that you know the public wants what we [TS]

  don't have bigger phones [TS]

  and you know the success of the iPhone [TS]

  se you know which sold in greater [TS]

  quantity than Apple expected they even [TS]

  said that entering a quarterly report [TS]

  last year like three months after the [TS]

  iphone SE came out that they were having [TS]

  trouble King me about demand because it [TS]

  was more popular that's not to say [TS]

  everybody likes big phones people like [TS]

  small phones too they like you know you [TS]

  know it's a Goldilocks type thing you [TS]

  know small medium large if people have [TS]

  different tastes but I think in this [TS]

  case they're not caught flat they've [TS]

  clearly been working towards reducing [TS]

  the bezel size on their devices every [TS]

  step of the way you know the iPads used [TS]

  to have the thick bezel around all four [TS]

  sides and years ago reduce the bezel on [TS]

  the side the side bezels on this side of [TS]

  the iphone have gotten closer to the [TS]

  edge over the years so I don't think [TS]

  it's they just I don't think they got [TS]

  caught flat I just think they got beaten [TS]

  to the market and I think part of it is [TS]

  because the Apple can't make like [TS]

  Samsung has a bit of an advantage in [TS]

  terms of being aggressive with their [TS]

  designs because they don't Bank on just [TS]

  one phone per year as being the new [TS]

  design they you know come out with a [TS]

  note 7 and notes in the fall and come [TS]

  out with the Galaxy S models in the [TS]

  spring and then whatever 200 other right [TS]

  and when models in between when they [TS]

  first came out with the edge they even [TS]

  called it the edge that whatever Samsung [TS]

  Galaxy edge i think was might have been [TS]

  the full name of the device it wasn't [TS]

  the only one there was a sibling to it [TS]

  with very similar specs that came out at [TS]

  the same time that didn't have the edge [TS]

  to edge and I guess sold for less money [TS]

  but that way they didn't have to come up [TS]

  with as many of the presumably more [TS]

  expensive harder to make flexible [TS]

  displays to do the edge thing to account [TS]

  for all of their sales whereas whatever [TS]

  Apple's coming up with if it's supposed [TS]

  to be the flagship iPhone they have to [TS]

  be able to make 70 million of them in [TS]

  the first quarter [TS]

  which I'm not really into that edge [TS]

  thing anyway I always found that to be [TS]

  obnoxious but so I be interesting to see [TS]

  how much curvature to the display Apple [TS]

  ends up going with if they do something [TS]

  similar to that yeah and what they use [TS]

  it for like are they going to use it for [TS]

  content or is it going to light up with [TS]

  other colors sort of just to show you [TS]

  like you know like I could see them [TS]

  doing it where it goes black while [TS]

  you're using email and only the flat [TS]

  part is lit up with your email but when [TS]

  you go to your home screen maybe your [TS]

  wallpaper goes edge to edge or something [TS]

  like that and if you remember Samsung [TS]

  actually started off trying to get [TS]

  people to use it almost as a second [TS]

  screen like to have more information on [TS]

  it but I I would have guessed no [TS]

  developers actually ended up supporting [TS]

  that for anything worthwhile so it kind [TS]

  of gave up on that it seems yeah and [TS]

  then you know filed under the we [TS]

  actually don't have even just [TS]

  speculative rumors we don't really have [TS]

  a lot of information about the apple's [TS]

  next iphone other than the supply chain [TS]

  stuff that they're they're asking for a [TS]

  lot of these flexible OLED displays but [TS]

  what they're actually going to use it [TS]

  for nobody knows so who knows maybe [TS]

  they'll replace you know the volume [TS]

  buttons with virtual bought buns I kind [TS]

  of dread that I but on the other hand [TS]

  i'm totally on team it took me a while [TS]

  to convince myself that i'm a hundred [TS]

  present on the team but I am after after [TS]

  six months I'm on Team virtual home [TS]

  button you know the button it doesn't [TS]

  actually move on the iphone 7 so I don't [TS]

  know with some kind of proper haptics I [TS]

  could see maybe switching to virtual [TS]

  volume buttons I don't know I like the [TS]

  virtual home button but I also like the [TS]

  fact that it is depressed little there [TS]

  and then you have it a border to press [TS]

  on so I don't know I don't know how that [TS]

  works on a bigger all right the new [TS]

  Samsung does have that virtual it's all [TS]

  virtual yeah buttons no on the at least [TS]

  on the lower side there is a hardware [TS]

  button for the assistant which is weird [TS]

  you know it here's an idea that occurred [TS]

  to me is you know how you can you can [TS]

  click the volume buttons to snap a photo [TS]

  on the iphone [TS]

  and that used to be like a hack like [TS]

  there were third-party camera apps in [TS]

  the App Store that did it before apples [TS]

  built-in camera app did and an apple [TS]

  like kicked him out because it wasn't [TS]

  allowed you're only supposed to use [TS]

  volume buttons for volume and then they [TS]

  like well maybe that's a good idea and [TS]

  they added it to the actual system [TS]

  camera oh I use it all the time okay but [TS]

  they're not in a great location for [TS]

  snapping pictures like sometimes you do [TS]

  want a button that's not where the [TS]

  on-screen button is you want it on the [TS]

  side where you really want it is top [TS]

  right when you're holding the phone with [TS]

  the camera lens at the top left yeah I [TS]

  accidentally turned the power off at [TS]

  least half the time right because you're [TS]

  trying to do this yeah which is horrible [TS]

  and possibly disastrous if you're trying [TS]

  to capture like a fleeting moment so it [TS]

  in theory if Apple has a touchscreen [TS]

  that wraps around the edge they could [TS]

  when you're in the camera mode they [TS]

  could make a virtual button at the top [TS]

  right or just the whole phone I mean the [TS]

  penalty for shooting too many photos is [TS]

  pretty low right and just you just [TS]

  delete them right and give you haptic [TS]

  feedback for when you actually snap the [TS]

  photo yeah interesting yeah that could [TS]

  be kind of cool oh let me tell you one [TS]

  of my favorite things in Clips was let's [TS]

  say you string together 33 pieces of [TS]

  video in a clip and there's that little [TS]

  time line at the bottom that shows you [TS]

  the thumbnails so if you force touch on [TS]

  like the middle one it pops up and you [TS]

  can drag it to reorder them and when it [TS]

  pops up it get like this beautiful [TS]

  little subtle pop hmm it is super super [TS]

  terrific and subtle use of haptic [TS]

  feedback I've noticed uh several app [TS]

  makers trying to tap into that recently [TS]

  in fact I think Twitter just added [TS]

  haptics when you star a tweet hmm when [TS]

  you when you fave it sweet which is not [TS]

  called faving anymore no it's all only [TS]

  works it is always favored in my heart [TS]

  it's still it doesn't work most of the [TS]

  time it works sometimes and a bunch of [TS]

  the time it just doesn't pop the taptic [TS]

  engine so I don't know but it's been a [TS]

  justing to see a lot of pull to refresh [TS]

  haptics and no stuff like that what do [TS]

  you x it's nice but a lot of times it [TS]

  seems so one of the things that the [TS]

  galaxy s eight does and in the leaked [TS]

  screenshot from andy rubin of their [TS]

  phone which I can't help but think was [TS]

  that was purposefully timed uh oh yeah [TS]

  uptweet guys and especially Eric Schmidt [TS]

  retweeting it yesterday on the day of [TS]

  Samsung's event was you know it not only [TS]

  the Eric Schmidt retweeted but here he [TS]

  said phenomenal new choices for Android [TS]

  users coming very soon an example it's [TS]

  like a few samsung then he said big week [TS]

  for android samsung looks great okay [TS]

  right well someone someone whispered in [TS]

  his ear hey man you know who sells the [TS]

  most android phone still yeah he tweeted [TS]

  the other one first yeah alright i will [TS]

  i will put that in the show notes as [TS]

  well i am i'm copying and pasting right [TS]

  now this is not a lie it's really there [TS]

  I there's just no doubt my mind though [TS]

  that I really do I don't think it's [TS]

  unfair for you to have written it I [TS]

  really do think that that Apple is going [TS]

  to be late to the edge to edge design I [TS]

  mean now maybe they've got something [TS]

  else and they're going to kick it to the [TS]

  next level but at the very least as [TS]

  things stand right now today at the end [TS]

  of March 2017 Apple is behind the curve [TS]

  on the size of the bezels of the iphone [TS]

  may be the most convincing kind of [TS]

  counter-argument to that was well yeah [TS]

  but then in December they'll have the [TS]

  newest one which is true and that's when [TS]

  they sell the most phones in the fourth [TS]

  quarter so they will have the newest one [TS]

  but i don't know i don't think it looks [TS]

  great this is uh this is similar to when [TS]

  they would you know when they used to [TS]

  sometimes come close to not destroying [TS]

  their quarterly numbers relative to Wall [TS]

  Street's expectations and the whole [TS]

  point is that Apple is a you know an [TS]

  exceptional company they're supposed to [TS]

  destroy expectation right not just come [TS]

  close to them so do you think they will [TS]

  see that the andy rubin one's [TS]

  interesting because it now has a curved [TS]

  corners of the screen to do you think [TS]

  we'll see i rounded just about to a [TS]

  source on iOS we'll take a look at it [TS]

  add the s8 has round corners 20 I don't [TS]

  know if that is a trend or with the andy [TS]

  rubin one if you guys look at it who [TS]

  knows maybe we can we can get this maybe [TS]

  you can just look down at your phone and [TS]

  and we'll there's fancy new stuff fancy [TS]

  technology we can do in these podcasts [TS]

  right now we could in theory be showing [TS]

  you Andy Rubens leaked shot right now [TS]

  just look at your phone you may not even [TS]

  have to go to a website try that we'll [TS]

  see if we can get this to work with the [TS]

  ante Rubin one it literally is edge to [TS]

  edge there is no chin or forehead or at [TS]

  least there's no forehead we can't see [TS]

  the chin but there's no forehead Chin's [TS]

  like three inches right so the corners [TS]

  on the phone that he leaked haft that [TS]

  corners of the display have to be [TS]

  rounded unless you are going to make a [TS]

  sharp cornered edge phone which is [TS]

  possible i've seen some sony phones that [TS]

  have like actual squared off corners [TS]

  that that look good but it has to be [TS]

  rounded samsung seems more like a design [TS]

  choice like they wanted to round them [TS]

  off I honestly I don't know what to [TS]

  think about that I it doesn't really [TS]

  make sense to me in iOS because things [TS]

  go corner to corner I mean look at where [TS]

  the battery icon in the little dots to [TS]

  indicate your cell signal are I mean [TS]

  there's no room to round those off and I [TS]

  don't want him squished towards the [TS]

  middle was it palm was it webos that had [TS]

  the rounded corners too well the [TS]

  original Macintosh did true true and it [TS]

  more recently yeah the the Mac the [TS]

  classic Mac had rounded off corners but [TS]

  the display wasn't really rounded off [TS]

  they were rounded off virtually it [TS]

  actually just painted black pixels in [TS]

  the corner to give the overall display I [TS]

  remember that during startup like you [TS]

  just sometimes you'd start up and it was [TS]

  Square and then you'd write get the and [TS]

  you could see it when you move core now [TS]

  say the corner too because the the the [TS]

  white mask around the black arrow would [TS]

  still light up around the [TS]

  if I recall how really just so that you [TS]

  could still see the mouse if it was [TS]

  hidden in the corner because if they [TS]

  just painted it if it went underneath [TS]

  the black you might not see the mouse on [TS]

  screen if i recall correctly i don't [TS]

  know i don't know what to think about [TS]

  that it's sort of i certainly don't [TS]

  think they should fake round the corners [TS]

  i think if they could make them square [TS]

  they should but I don't know it seems [TS]

  like a trend this year at least yeah [TS]

  Samsung and they're actually using that [TS]

  forehead and chin as kind of a branding [TS]

  thing somewhere around the office I just [TS]

  saw like a booklet big I guess they gave [TS]

  out yesterday of like the design process [TS]

  of the s8 in a they're really [TS]

  highlighting net forehead and chin as [TS]

  like line art you know I'm interesting [TS]

  yeah it's a distinctive look I mean it [TS]

  you know and it certainly can't be [TS]

  accused of copying Apple on that on that [TS]

  front a couple of the other things that [TS]

  stuck out to me that with the s8 is that [TS]

  the removal of the or are not removal [TS]

  because it does have a chin and forehead [TS]

  but the forehead and chin they are [TS]

  symmetric they're the same size but the [TS]

  forehead is so small that it no longer [TS]

  they've this is the first flagship phone [TS]

  they've ever made that doesn't have a [TS]

  big ugly samsung logo printed on the [TS]

  front and I think it's so funny that of [TS]

  all the things that they were copied [TS]

  shamelessly from Apple over the years [TS]

  the one thing they never could bring [TS]

  themselves to do is to have the him [TS]

  brand humility to ship a phone without a [TS]

  logo on the front face I've never [TS]

  understood that because and a because I [TS]

  think it it the fuck I don't want to see [TS]

  a logo on the front face I really want [TS]

  the content and it goes back to you and [TS]

  me talking about the black versus white [TS]

  borders around the screen I just don't [TS]

  want anything to distract me from the [TS]

  content but secondarily it their their [TS]

  logo is fucking ugly it's an ugly-ass [TS]

  logo totally and these phones and [TS]

  especially tablets are often used both [TS]

  horizontally and vertically and so the [TS]

  logo can't be right all the time and I [TS]

  realize that yes Apple prints their [TS]

  apple logo on the back of the iphone and [TS]

  every time you hold the phone sideways [TS]

  the logo is [TS]

  ways but it's not it's not facing me [TS]

  it's facing out you know and there's you [TS]

  know I'm not saying they shouldn't do it [TS]

  I mean people obviously love the apple [TS]

  logo on their phones because so many of [TS]

  the cases I see have a circle cut out of [TS]

  it for the for the damn thing so I [TS]

  thought that was weird there's no [TS]

  there's no not weird but notable that [TS]

  there's no samsung logo on the front [TS]

  face and any other thing is that the [TS]

  chin is so small that there's no longer [TS]

  a physical home button or fingernail or [TS]

  fingerprint sensor ah it's too small [TS]

  presumably so now they've moved the [TS]

  fingerprint sensor to the back and it's [TS]

  off center to the side of the camera [TS]

  lens which is totally a gross design in [TS]

  my opinion yeah that's not that's not [TS]

  good I have the Google pixel and it's a [TS]

  it's my favorite android device I've [TS]

  ever used and that has a fingerprint [TS]

  sensor in the back of the phones roughly [TS]

  like where the apple logo is on on an [TS]

  iphone but at least it's centered I I [TS]

  don't love it I think it's worse than [TS]

  having it on the bottom of the phone but [TS]

  it's okay but at least it's centered and [TS]

  at least it isn't going to cover up the [TS]

  camera lens you know when you're using [TS]

  it where does the speaker grow and the [TS]

  in the front facing camera does that go [TS]

  in the top of the phone or is that just [TS]

  built in with no grill on I think it's I [TS]

  think it's at the top of the phone I [TS]

  it's hard to tell at least when you look [TS]

  there were there were leaks of Samsung S [TS]

  aids that had a white face and you could [TS]

  see there's a whole bunch of holes in [TS]

  the top a whole bunch of sensors up [TS]

  there but it looks to me like and again [TS]

  getting back to black versus white I [TS]

  think all of the samsung galaxy s eights [TS]

  with the various color backs all have a [TS]

  black front unless I'm unless I miss [TS]

  something I don't know but I think [TS]

  that's all at the top and there you know [TS]

  presumably a microphone at the bend [TS]

  speakers at the bottom two I don't know [TS]

  the one last weird thing I know about [TS]

  the s8 is that they've added a dedicated [TS]

  hardware button for bixby you [TS]

  that seems like a mistake because i'm [TS]

  guessing bixby is gonna be crap is that [TS]

  the one that uses the Siri guys thing or [TS]

  no the no I'd well I don't know I don't [TS]

  know if they've had time to integrate [TS]

  that so what was that that was like the [TS]

  second the guy who invented the team [TS]

  that invented original series sold it to [TS]

  apple was with Apple for a while and [TS]

  then they all left and started a new [TS]

  thing along the same lines again and [TS]

  Samsung acquired them I don't know if [TS]

  Bixby's based on that already or if [TS]

  that's too soon and they were aren't but [TS]

  haven't been able to integrate it but [TS]

  presumably if it's not already it will [TS]

  soon seems like a weird thing to have a [TS]

  dedicated hardware button for yeah I [TS]

  can't viv was the name of the other one [TS]

  and I don't ever say I'm looking at it [TS]

  certainly it doesn't seem to meet [TS]

  results it doesn't seem to me that that [TS]

  the features they're saying that that [TS]

  Bixby does doesn't sound anything like [TS]

  the stuff that viv was doing like viv [TS]

  was doing some pretty complex stuff like [TS]

  booking flights for you and Bixby seems [TS]

  more like take me back to my inbox type [TS]

  stuff sounds like Bixby is not a viv [TS]

  thing yet right and I don't know if it [TS]

  becomes viv power or a fever places [TS]

  Bixby or I don't know someone said [TS]

  yesterday get me the first app that will [TS]

  revamp that button to summon Google [TS]

  assistant let's skip skip all this crap [TS]

  anyway I was wondering if somebody would [TS]

  figure out a way to hack it to map it to [TS]

  be a camera shutter oh because that's [TS]

  the one thing if if I were going to add [TS]

  another button to the iphone i do [TS]

  probably i don't know that i need that i [TS]

  would but if you said you have to add a [TS]

  button and it does something i'd say [TS]

  well make it a camera shutter and if the [TS]

  camera is not open and I hit it it'll [TS]

  jump me to the camera yeah the phones [TS]

  used to have that a lot of uh I think [TS]

  the metal never did it but no Microsoft [TS]

  phones did it I think the windows phones [TS]

  had [TS]

  there's the one button the iphone has [TS]

  that most other phones don't have but I [TS]

  love it is the mute switch yes I don't [TS]

  understand why the other I don't [TS]

  understand why other phones don't have a [TS]

  mute switch I love the meats which I [TS]

  can't I cannot believe that all these [TS]

  other phones to mute the phone you've [TS]

  got to actually use the screen even if [TS]

  it's a pretty simple unlock it swipe [TS]

  down tap the you know like the [TS]

  equivalent of putting airplane mode on [TS]

  an iphone I'm not saying it's onerous [TS]

  but i don't know i use the mute switch [TS]

  so many times and if I'm in a situation [TS]

  where I definitely just want my phone to [TS]

  be muted I love that I can do it without [TS]

  looking at it it's kind of the one thing [TS]

  you want to be able to do without [TS]

  looking at the phone right making sure [TS]

  that it's not going to embarrass you in [TS]

  the meeting you're in right or like [TS]

  you're at a wedding or something like [TS]

  that and you're like let me double check [TS]

  for the 30th time that my phone is [TS]

  definitely mute yeah hey I hate that [TS]

  they took it off the iPad because there [TS]

  i would use it for I do too orientation [TS]

  lock and to me that's very very everyday [TS]

  feature yeah it was for me to and it's [TS]

  actually one of the reasons I've I've [TS]

  stuck with again a throwback to an hour [TS]

  ago in the show it's why my ipad mini [TS]

  still has a mute switch and I love it so [TS]

  you had the mini too yeah I guess so [TS]

  yeah I guess it's the first retina mini [TS]

  I think that's what I've got whatever [TS]

  the first with mini the mini too it's [TS]

  like unlike with the iphone maybe the [TS]

  three i have everything i can tell you [TS]

  like what was new in every single iphone [TS]

  like with the ipads i don't i have no [TS]

  idea it they're all just like I know [TS]

  what they looked like but it's like [TS]

  telling the one mini from another all I [TS]

  know is that they used to not have [TS]

  retina screens and now they have retina [TS]

  screen and everything else is sort of [TS]

  irrelevant to me anyway I guess the only [TS]

  other thing I want to talk about with [TS]

  the Samsung is that Samsung's obviously [TS]

  done a lot of press fruit there they're [TS]

  not hiding the fact that that their last [TS]

  phone that was a huge embarrassment and [TS]

  had a a credibly expensive recall they [TS]

  there was a great story I thought in the [TS]

  verge bye [TS]

  I think was dan seifert know me double [TS]

  check before I keep calling where he [TS]

  actually flew over to Korea to visit [TS]

  with Samsung and see like the the [TS]

  testing rigs they have up for the [TS]

  battery yes it was dan seifert at the [TS]

  verge got a link in the show notes you [TS]

  know they're obviously doing press [TS]

  specifically to assuage people's fears [TS]

  that that these might explode because [TS]

  this one thing to have a product recall [TS]

  because it was a lemon just in period [TS]

  like like let's say the problem is too [TS]

  many of these phones that the screens [TS]

  just died and just turned in a total [TS]

  total blowout of the screen and it just [TS]

  screen won't turn on they had to recall [TS]

  all of these phones well that would be a [TS]

  huge expensive you know PR disaster but [TS]

  at least nobody's has is at risk of [TS]

  getting hurt right your house isn't [TS]

  going to burn down if that's the problem [TS]

  with the phone the defect whereas if the [TS]

  problem if the defect with the phone is [TS]

  that the battery might explode and catch [TS]

  fire that's that's actually you know [TS]

  dangerous yeah it's good I mean [TS]

  obviously you don't want that to happen [TS]

  but it's good to show off although [TS]

  presumably some of those tests were run [TS]

  well I don't know I guess I should admit [TS]

  I have not read the article yet that's [TS]

  all right Pete I don't know if these are [TS]

  new tests or if these tests were also [TS]

  performed on the yeah I don't know about [TS]

  that a fire prone device the one thing I [TS]

  will read it now when it's in the show [TS]

  notes yeah i did hear i heard from a [TS]

  friend at apple who works with her nose [TS]

  a battery engineer at apple so it's [TS]

  secondhand but that when these when this [TS]

  scandal first started breaking there was [TS]

  a team of battery engineers at apple [TS]

  door like well we got it let's just see [TS]

  what this is like and not as like an [TS]

  official part of apples competitive you [TS]

  know what would you call it backwards [TS]

  engineering but just out of their own [TS]

  curiosity a couple of battery engineers [TS]

  at apple bought a note 7 that opened it [TS]

  up and like looked at the battery and [TS]

  they were like Paul they were like this [TS]

  is I cannot believe they put this [TS]

  battery in this case [TS]

  hahaha that it was it seemed very you [TS]

  know just you know they're obviously [TS]

  these the people making this judgment [TS]

  our battery engineers so they it's not [TS]

  like me and you looking at it but that [TS]

  they were at you know aspects of the [TS]

  size and dimensions of the battery and [TS]

  the the size of the enclosure that it [TS]

  seemed like the it's just a book just [TS]

  eyeballing it as an expert this seems [TS]

  like it's at risk of the sort of [TS]

  positive and negative parts of the [TS]

  battery touching each other that you [TS]

  just can't can't happen with a [TS]

  lithium-ion battery you know and there [TS]

  were general reports that afterwards you [TS]

  know never other news reports from [TS]

  sources in samsung that it was you know [TS]

  it's sort of a company culture tight [TS]

  because this is the curiosity I've had [TS]

  his did Samsung just get unlucky and [TS]

  this could have just as easily happened [TS]

  to apple or was there is there a real [TS]

  was there a real structural problem [TS]

  within samsung that led to this and I [TS]

  think that I think the answer is the [TS]

  latter that there were you know the [TS]

  management saying we want a battery of X [TS]

  megawatt hours so we can get this amount [TS]

  of battery life but we want the phone to [TS]

  be this then just make it happen and [TS]

  over the objections of their Samsung's [TS]

  own engineers they went ahead with a [TS]

  design that they knew should have they [TS]

  should have known was risky because part [TS]

  of the promotion for the s8 is there [TS]

  even saying look this has a smaller [TS]

  battery but you can bring it on a plane [TS]

  yeah that's probably the worst that is [TS]

  probably the worst promotional part of [TS]

  the whole s7 disaster are those those [TS]

  reminders when you you're at the because [TS]

  they it's not just like one time they [TS]

  tell you before you board the plane they [TS]

  tell you when you're on the plane it's [TS]

  what I think they're over though I [TS]

  haven't heard one yeah I think they are [TS]

  too i think that you know thankfully at [TS]

  least for they recalled all i think all [TS]

  the phones are right most of the phones [TS]

  have been recalled at this point but i [TS]

  did i took a couple of flights where [TS]

  that happened and it was really pretty [TS]

  brutal constantly em all right let me [TS]

  take a break here and thank our next [TS]

  sponsor it is a good friend longtime [TS]

  sponsors to the show audible audible has [TS]

  an unmatched selection of audiobooks you [TS]

  knew that already everybody knows that's [TS]

  what audible has but here's what else [TS]

  they have they have a huge selection of [TS]

  original audio shows [TS]

  news comedy and more get a 30-day free [TS]

  trial at audible.com slash to talk show [TS]

  if you want to listen to it audible has [TS]

  it they've got audio books from [TS]

  virtually every genre anytime anywhere [TS]

  and you can play their audio books on [TS]

  just about any device that has audio out [TS]

  phones tablets computers most modern [TS]

  Kindles even iPods you can sync the [TS]

  audio to an ipod through itunes it if [TS]

  you have you connect headphones to a [TS]

  thing and listen to it you can get audio [TS]

  audible content on it see for yourself [TS]

  when you begin a free 30-day free trial [TS]

  with audible you get your first audio [TS]

  book for free and there's no stress or [TS]

  obligation you can cancel your [TS]

  membership at anytime and they have what [TS]

  they call a great books guarantee so if [TS]

  you start a new book and you don't like [TS]

  it you're like oh my god this is one of [TS]

  distinct sound odd now I got to listen [TS]

  to six hours of this book forget it you [TS]

  can just exchange it and get another one [TS]

  for free can't lose so with all the [TS]

  audiobooks and spoken word audio [TS]

  products you could possibly want you can [TS]

  start with a 30 day free trial just by [TS]

  signing up at audible aud ible calm / [TS]

  talk show thanks to audible for [TS]

  sponsoring the talk show uh what else we [TS]

  got I got a few more things and we got [TS]

  to wrap it up how about you think of [TS]

  this and we'll see this Twitter stuff [TS]

  which which twitter stuff i don't i [TS]

  don't know there's a couple of things or [TS]

  twitter what are you talking about that [TS]

  looks like today especially in the iOS [TS]

  although you're all third-party and [TS]

  right yeah they've i saw your tweet yeah [TS]

  i think i think you're good you're too i [TS]

  deck i know you're talking about go [TS]

  ahead they've they've kind of changed [TS]

  the way that replies work and look so [TS]

  when you yeah that was their pro to [TS]

  reply to someone you don't see their [TS]

  handles in the reply anymore it's like a [TS]

  second level of metadata and what [TS]

  they've also done is open up the [TS]

  character limit so you can now type a [TS]

  full 140-character reply instead of the [TS]

  handles counting toward the character [TS]

  limit yeah but man is it weird to get [TS]

  used to and it looks [TS]

  they actually changed it I noticed that [TS]

  first in the mac app and they weren't [TS]

  showing the handles at all they were [TS]

  showing people's Nate full names and [TS]

  just super strange and kind of new but [TS]

  not great UI and just ugly and it looks [TS]

  like today they turned it on in iOS too [TS]

  so now a huge percentage of twitter [TS]

  users are seeing this stuff but you know [TS]

  i don't know i don't know if this is the [TS]

  kind of thing where they think oh wow [TS]

  twitter is going to be so much less [TS]

  confusing now to new users or or what or [TS]

  if they really just wanted to strip the [TS]

  metadata of reply handles out of the [TS]

  tweet and put it in a different place [TS]

  but it's kind of gross yeah it's I feel [TS]

  like they've they've talked themselves [TS]

  into knots over what the problems are [TS]

  with Twitter and that they've convinced [TS]

  themselves that things that are not the [TS]

  problem with Twitter are the problem [TS]

  with Twitter and there's those are the [TS]

  problems they're tackling and if [TS]

  anything I think they're just making it [TS]

  worse it doesn't make any sense to me [TS]

  and it doesn't even seem efficient like [TS]

  the screenshot you posted in your tweet [TS]

  was like in reply to Joe Smith and one [TS]

  other and so instead of showing at Joe [TS]

  Smith it actually says his name capital [TS]

  Joe capital s smith and one other and [TS]

  then you tap that and it shows you the [TS]

  other and like a pop up but it's like it [TS]

  would have taken just as much space just [TS]

  to show both usernames right like like I [TS]

  understand in the case where if maybe [TS]

  there's seven people in a reply chain [TS]

  which is already a mess on Twitter but I [TS]

  can see how of course everyone is doing [TS]

  today now these endless canoes know so I [TS]

  could see how if it said in reply to dan [TS]

  frommer and five others that five others [TS]

  is clearly more condensed than actually [TS]

  listing all six usernames and then [TS]

  tapping that to show a list of all six [TS]

  is a reasonable you I but when it just [TS]

  has one other it's like you've you [TS]

  you've done them you've made a terrible [TS]

  mistake [TS]

  yeah the other thing I noticed the other [TS]

  day is if you try to string tweets [TS]

  together it was otto inserting the [TS]

  period handle thing at the beginning of [TS]

  the tweet which was a bad hack to begin [TS]

  with hmm and was then part of the actual [TS]

  the actual creation of the tweets oh [TS]

  yeah I should I'm looking at the Twitter [TS]

  app right now and it makes me think that [TS]

  I should spend a couple of days using it [TS]

  because I think I'm so out of date that [TS]

  I'm lost and I feel like people always [TS]

  ask me like why don't you just use tweet [TS]

  bot and I suppose I should I actually [TS]

  really like using default apps because [TS]

  especially as someone whose job is to [TS]

  kind of analyze and write about this [TS]

  industry it's helpful for me to see what [TS]

  most people are going through I try to [TS]

  change as few things about my mac is [TS]

  possible and iPhone and that kind of [TS]

  stuff too and also the old twitter for [TS]

  mac which was Tweety for Mac originally [TS]

  a fine Lauren brick der creation to me [TS]

  was the best twitter interface yes the [TS]

  way that it flows in real-time and [TS]

  responses are included in their to me [TS]

  especially if you follow as many [TS]

  accounts as I do which is currently 5104 [TS]

  there's just always information flowing [TS]

  through and it to me is the best look at [TS]

  what Twitter really is just this [TS]

  constant conversation of people and [TS]

  sometimes they're talking to each other [TS]

  and sometimes they're talking to [TS]

  themselves but it just really was [TS]

  awesome in the way it was animated it's [TS]

  just better to me than any other Twitter [TS]

  you I but it this Twitter for mac app [TS]

  now is just such a disaster so I don't [TS]

  know and twitter for iphone doesn't have [TS]

  it it's just twitter for mac and twitter [TS]

  for iphone i see how they're taking the [TS]

  at out of their tweets but it says [TS]

  replying to at Gruber doesn't say [TS]

  replying to John Cooper so I believe [TS]

  that that changed in let's see if the [TS]

  change in Twitter from Mac today now it [TS]

  still says replying to Dave Pell yeah [TS]

  that's on the Mac so on Mac so maybe [TS]

  they'll sync it up I mean this is [TS]

  I believe the mac app is now a third [TS]

  party creation made by an agency so [TS]

  maybe they're on a a week old yeah so [TS]

  baby my whining helped I don't know [TS]

  probably not but even I I understand i [TS]

  totally understand and that's why i'm [TS]

  saying i think i should spend some time [TS]

  using twitter app just because i think i [TS]

  should be familiar with it too knowing [TS]

  you know just to write reasonably about [TS]

  twitter and it is diverging further and [TS]

  further from the third-party clients [TS]

  because the third-party clients are [TS]

  limited I a I think that they're made by [TS]

  people with better design sense than [TS]

  Twitter's designers but be there limited [TS]

  by the api's and they can't I don't know [TS]

  that they can't really do a lot of the [TS]

  things the twitter client is doing and [TS]

  so they're sort of stuck with the old [TS]

  twitter metaphor but i think it's i [TS]

  think it's for the better I don't know [TS]

  did you see that the the granddaddy of [TS]

  all third-party clients twitterrific [TS]

  they hadn't updated their mac version in [TS]

  a wasin but because the economics you [TS]

  know that the their iphone version is [TS]

  the most popular and that's where their [TS]

  engineering timeline but they did a [TS]

  Kickstarter to raise money to to [TS]

  modernize the mac version of [TS]

  twitterrific and it got fully funded so [TS]

  it's good news I don't think I got in on [TS]

  that though so now I'm mad yeah I should [TS]

  have well no no I wish I had it but yeah [TS]

  but whenever they finished I think you [TS]

  know you can still buy it this whole [TS]

  thing is because of the idiotic cap on [TS]

  user numbers that third-party clients [TS]

  are allowed to have like right but [TS]

  there's me is just so out of date like [TS]

  Twitter and Twitter I think now needs to [TS]

  really open itself up to third party [TS]

  apps again because the first party ones [TS]

  are not super great yeah I I there yeah [TS]

  I understand we wear what they were [TS]

  looking around at his face book [TS]

  certainly took off you know circuit 2013 [TS]

  2014 I don't know when Twitter did the [TS]

  API thing but you could see where [TS]

  Facebook was going and Facebook wasn't a [TS]

  thing where there were third-party [TS]

  clients for facebook everything for [TS]

  facebook goes through facebook and and [TS]

  I'm [TS]

  I honestly think that's just what [TS]

  motivator like well Facebook is forcing [TS]

  everybody to use Facebook so we should [TS]

  Twitter should be a thing where you have [TS]

  to use Twitter but I feel like that's [TS]

  where they started going off the rails [TS]

  because they were losing twitter at the [TS]

  company was losing sense of what it was [TS]

  that made Twitter great which is just [TS]

  the the network and the simplicity of [TS]

  the format that it's just hey who's [TS]

  tweets do I want to see here are the [TS]

  tweets from those people here they are [TS]

  and here's the tweets that are [TS]

  mentioning you I feel like everything [TS]

  they've done they get away from that has [TS]

  been a mistake you know I used to be [TS]

  able to use Facebook through a third [TS]

  party Adobe AIR tweetdeck really i think [TS]

  this is gone yeah i think that's long [TS]

  gone now I don't know hmm yeah I totally [TS]

  agree and you know some of the stuff [TS]

  they've done like the live video it's [TS]

  interesting to see them chase after that [TS]

  and actually found a Twitter moment to [TS]

  be very useful once when I missed a big [TS]

  news story and wanted to catch up on it [TS]

  quickly and I just looked in Twitter [TS]

  moments and sure enough there it was and [TS]

  it explained the whole thing to me but [TS]

  actually one thing I see people saying [TS]

  sometimes in Twitter which is the most [TS]

  useful feature they could create is a an [TS]

  explanation for why everyone's pissed at [TS]

  this one person right now Thank not to [TS]

  me hey why's everyone shit talking this [TS]

  one guy there'll be a useful feature in [TS]

  the Twitter out how he did this thing [TS]

  okay how do you get to Twitter moments [TS]

  in the in the iphone app I don't even [TS]

  know well they reheat it now you have to [TS]

  go into this explore age and then most [TS]

  that top one I think is a moment oh all [TS]

  right but i don't know i see scroll down [TS]

  and it has today's moments i got ya [TS]

  explore it definitely made it harder to [TS]

  find them which does not play well to [TS]

  their long-term future maybe i don't [TS]

  know i think eventually you're supposed [TS]

  to be in the in the feed but yeah well [TS]

  no no good luck to twitter yeah i've got [TS]

  one more sponsor to the tank and and [TS]

  then we can we can do whatever our last [TS]

  segment of the show is going to be but i [TS]

  got to thank our good friends [TS]

  at Squarespace make your next move when [TS]

  you do you need them new website making [TS]

  it Squarespace everything you need to do [TS]

  to create a new website you can do it [TS]

  Squarespace you can just get your domain [TS]

  name you get the domain name now I think [TS]

  of a good domain name go to Squarespace [TS]

  registered and you can just have like a [TS]

  placeholder but don't lose that domain [TS]

  name you could do that you could set up [TS]

  a store you can set up a blog you set up [TS]

  a podcast you can set up like if you're [TS]

  an artist or a freelance designer or [TS]

  something like that you can set up [TS]

  portfolio site anything like that you [TS]

  could do it at Squarespace how do you [TS]

  have you created Squarespace like you [TS]

  edit a bunch of PHP files and use a SFTP [TS]

  program to upload them to a server and [TS]

  no you don't do that you just log right [TS]

  in the square space and you do it right [TS]

  in the browser you make a website on the [TS]

  website and you want to move something [TS]

  from the left or the right you don't [TS]

  like enter a bunch of code you just drag [TS]

  it from the left to the right if you [TS]

  want to add a different component you [TS]

  just drag it out put it on the page [TS]

  where you want it there it is they have [TS]

  so many professionally designed [TS]

  templates to choose from that it's it [TS]

  you probably don't even know you [TS]

  probably Squarespace sites all the time [TS]

  you don't even know your Justin [TS]

  Squarespace sites it's not like oh [TS]

  there's a look like oh this is exactly [TS]

  what the squarespace site looks like [TS]

  it's not like that at all because they [TS]

  have so many templates really a terrific [TS]

  product and the quickest way to get from [TS]

  the notion that you need a website for [TS]

  something or you want to replace the [TS]

  existing website for something with a [TS]

  new one to actually having it and one of [TS]

  the best things about it is they have [TS]

  award-winning technical support you just [TS]

  get them on a horn and you're talking to [TS]

  them and if you have a problem like you [TS]

  don't know you can't figure out how to [TS]

  do something it's they'll they've got 24 [TS]

  hour a day tech support and they tell [TS]

  you how to do it couldn't be easier so [TS]

  next time you do a website give [TS]

  Squarespace a shot first just go there [TS]

  and spend an hour trying to build your [TS]

  thing at website at Squarespace you'll [TS]

  probably be done by the end of the hour [TS]

  and you won't even get to plan B for how [TS]

  you're going to do it go to squarespace [TS]

  com to check it out and then when you do [TS]

  buy you can start for free by the way [TS]

  but when you do pay to get set up your [TS]

  account just enter the code Gruber [TS]

  my last name at checkout and you will [TS]

  get ten percent off so go to squarespace [TS]

  com get a free trial and when you switch [TS]

  from the free trial to a paid account [TS]

  just remember Gruber he'll get ten [TS]

  percent off you save save money I get [TS]

  credit ah anything else on the agenda [TS]

  got to figure out something what about [TS]

  this tell me what's that you tell me [TS]

  well there's the GC the video i put in [TS]

  the show notes booth the these two guys [TS]

  up in Canada did a head-to-head [TS]

  comparison of Android auto versus carp [TS]

  car play I did that was good it was [TS]

  devastating and I'm a guy who in general [TS]

  is on the hey everybody says serious [TS]

  total garbage I disagree there's you [TS]

  know I find so useful in Xyz and it [TS]

  works really well for me and every time [TS]

  I ask for a support score I get [TS]

  up-to-the-minute score and great at the [TS]

  weather and and this that and the other [TS]

  thing but this I don't my I don't have [TS]

  anything like autoplay or car play in my [TS]

  car my cars from 2006 so it's I don't [TS]

  even have like a like a way to pump [TS]

  music through my stereo I should [TS]

  probably get a new car but so I don't [TS]

  have first-hand experience with this but [TS]

  this head-to-head video up I will put it [TS]

  in the show notes absolutely devastating [TS]

  this isn't like Oh for a B and C Android [TS]

  auto is better but for d e and f car [TS]

  plays better and this it this was just a [TS]

  wipeout this is like Android auto is [TS]

  like pretty useful and seems to do [TS]

  exactly what you wanted to do if with a [TS]

  little bit of lag you know that I think [TS]

  like 10 years from now we're going to [TS]

  look back and say I cannot believe how [TS]

  much lag there was on the voice input [TS]

  for these things versus car play which [TS]

  was like totally busted I mean like [TS]

  failed at everything failed to send the [TS]

  guy text messages couldn't understand [TS]

  his friend's name there was no way to [TS]

  like convince serie of what his friend's [TS]

  name was they asked for directions to [TS]

  something nearby up in Canada and it was [TS]

  routing them to like Toledo Ohio it was [TS]

  really bad yeah you know I don't have a [TS]

  car so i don't know i don't have either [TS]

  of these things [TS]

  it just seems to show that a lot of [TS]

  these services lack context in even the [TS]

  most basic of queries and you know [TS]

  they're supposed to be getting better at [TS]

  that like Siri sometimes can respond to [TS]

  your previous query knowing that that's [TS]

  the context but all the time I try using [TS]

  Amazon Alexa aight raising siri to ask [TS]

  about the previous query and almost [TS]

  never is it working to my kind of [TS]

  desired level of context and I guess [TS]

  that'll get better over time and this is [TS]

  pretty simple I mean this should just [TS]

  know that they're in Canada so maybe the [TS]

  closest that whatever you want to call [TS]

  it the relevance of search results is [TS]

  probably more based on location than on [TS]

  what's the number one ranking for this [TS]

  global search term well I don't know it [TS]

  seems like [TS]

  seems like [TS]

  Apple really has its work cut out for it [TS]

  in this regard honestly from this demo [TS]

  video I mean I don't know if this is not [TS]

  representative it it and it seemed like [TS]

  what it was was two guys a go check it [TS]

  you know I put it again I put the video [TS]

  in the shadows you can check it out but [TS]

  it like the general it seemed like a [TS]

  very fair thing it wasn't like they were [TS]

  out to get car place he might the one [TS]

  guy is an iphone fan the other guys an [TS]

  android fan and and so the the you know [TS]

  the one guy was you know you know it was [TS]

  sort of like a little friendly wager [TS]

  type thing but so the guy who was trying [TS]

  to get car plated do things was trying [TS]

  his best like he really wanted it to to [TS]

  work and I really don't think there was [TS]

  a single thing they did that was unfair [TS]

  at all anyway pretty bad last thing I [TS]

  had was this whole thing with the ISPs [TS]

  and privacy and this ridiculous law that [TS]

  that the US Congress passed yesterday [TS]

  you saw this right yeah where there was [TS]

  a under the Obama administration that [TS]

  the FCC past the thing that would [TS]

  prevent ISPs and and like cell phone [TS]

  providers from using your your web [TS]

  traffic history to sell to advertisers [TS]

  or other people who'd be interested in [TS]

  knowing everything you've done on the [TS]

  Internet ah and the US Congress in the [TS]

  Senate passed legislation abolishing [TS]

  this which is ridiculous and it was [TS]

  completely along again I don't want to [TS]

  get too much into the politics of it I [TS]

  mean a partisan ship of it but every [TS]

  single person in the Senate and the [TS]

  house who voted for it was a Republican [TS]

  and not a single Democrat voted for it [TS]

  and I think there were only 15 [TS]

  Republicans who voted against it it but [TS]

  it's the most ridiculous like this issue [TS]

  should not be partisan like somebody who [TS]

  is a died diehard republican but doesn't [TS]

  like own stock and comcast but justjust [TS]

  is a Republican and believes in you know [TS]

  like low taxes and all the other you [TS]

  know the strong defense spending and [TS]

  etcetera etcetera down the line [TS]

  politically [TS]

  there's no way that they're in favor of [TS]

  their cell phone provider selling their [TS]

  browsing history to advertisers like [TS]

  this is not a conservative issue it's [TS]

  absolutely unconscionable that that this [TS]

  past and you know surprise surprise [TS]

  guess who's a big spender on lobbying in [TS]

  Washington DC the the telecom industry [TS]

  yeah what's interesting is that the [TS]

  whatever was passed and i'm not an [TS]

  expert in this so whatever but what was [TS]

  passed under obama i guess never [TS]

  actually took effect no nothing's [TS]

  actually getting worse it's just not [TS]

  getting better and I don't know if the [TS]

  telcos were actually taking advantage of [TS]

  their capabilities in this regard before [TS]

  or if it was just you know something [TS]

  that they wanted to do so it's not like [TS]

  some Liberty was technically taken away [TS]

  although i guess it was supposed to kick [TS]

  in at some point and then and now won't [TS]

  but it's crazy to me that any of these [TS]

  companies could say this is in the best [TS]

  interest of private like what were they [TS]

  saying like of choice or something like [TS]

  that yeah now just fucking say you want [TS]

  to make some money don't just be honest [TS]

  about it yeah right this is a new [TS]

  business line for us and you know do we [TS]

  run the pipe we can do whatever we want [TS]

  with it um but i guess they can't say [TS]

  that right well Sam Biddle at the [TS]

  intercept i will put a link to this in [TS]

  the show notes as well did the omens [TS]

  work as a reporter and what what the [TS]

  what is it the group is called the NCT a [TS]

  i don't know what that stands for though [TS]

  i don't bright used to stand for [TS]

  something and now doesn't yeah but it's [TS]

  this trade group association it's a [TS]

  lobbying group that represents companies [TS]

  like Verizon and Comcast and they were [TS]

  big and you know this is the statement [TS]

  after last week's vote red we appreciate [TS]

  today's Senate action to repeal [TS]

  unwarranted FCC rules that deny [TS]

  consumers consistent deny consumers [TS]

  consistent privacy prediction online and [TS]

  violate competitive neutrality our [TS]

  industry remains committed to offering [TS]

  services that [TS]

  protect the privacy and security of the [TS]

  personal information of our customers [TS]

  it's so their statement is just purely [TS]

  it really is I it often overused but it [TS]

  really apt here Orwellian in terms in [TS]

  terms of using words that mean the [TS]

  complete opposite of what the [TS]

  legislation actually did and i guess [TS]

  some of the argument they used was that [TS]

  well facebook and google can do this so [TS]

  why shouldn't we be able to but and I [TS]

  again I don't know who actually me that [TS]

  this is just that my third day memory of [TS]

  reading articles about this but the [TS]

  truth is that they don't like Facebook [TS]

  and Google see what you're doing on [TS]

  Facebook and Google and maybe what you [TS]

  click out on but they don't get your [TS]

  full internet history which to me is [TS]

  like a you know you if you don't want to [TS]

  click something on facebook you can [TS]

  avoid that you can't avoid using the [TS]

  internet while you're on the internet so [TS]

  seems kind of like the kind of argument [TS]

  that would maybe work if you're a moron [TS]

  but if you actually know anything about [TS]

  how the internet works does not really [TS]

  work right and Facebook and Google [TS]

  there's no denying that they are they're [TS]

  very hard to avoid you know I just had a [TS]

  car i'd still I don't have a facebook [TS]

  account I never have and I had a [TS]

  conversation with somebody last week [TS]

  while i was at waiting to meet with [TS]

  people at Apple and somebody who just [TS]

  couldn't believe it just absolutely you [TS]

  know was really thought I was maybe [TS]

  pulling their leg and I'm like no I [TS]

  really I don't use it I don't you know [TS]

  kind of amazing you can still use [TS]

  Instagram without having a facebook [TS]

  account I do you know if anything would [TS]

  ever get me to sign up for it probably [TS]

  be that you know I still have died still [TS]

  don't see Instagram ads I've to mine [TS]

  either but we gotta stopped I like [TS]

  people that do you there was we're gonna [TS]

  get I I know but I kind of want to see [TS]

  him because I'm curious but I'm worried [TS]

  that it's I'm gonna see one and be like [TS]

  yeah I could finally see what an [TS]

  Instagram at is like and then all of a [TS]

  sudden I'll be inundated with a minute [TS]

  gonna be like oh man remember when I I [TS]

  was two years into you know I got a [TS]

  really good one once I used to see them [TS]

  and I got a great one maybe this is when [TS]

  they stop showing them to me I got a [TS]

  great one for suntory whiskey huh I [TS]

  thought I don't like that these guys [TS]

  know me well suntory whiskey but I don't [TS]

  see any ads anymore except now i see [TS]

  them occasionally [TS]

  tween stories because that is a [TS]

  different format I'd I still not I don't [TS]

  see them there I don't think I only [TS]

  rarely do so that either they don't have [TS]

  enough ads or they don't like my [TS]

  whatever something about me does not [TS]

  target well yeah I but again it's it's a [TS]

  utility you know I mean like that they [TS]

  really that's why you know and again I [TS]

  understand the general and in some [TS]

  degree i agree with it like the general [TS]

  Republican mindset is that fewer [TS]

  government regulations are better it's [TS]

  better to let the market you know work [TS]

  itself out and that over regulation is a [TS]

  problem totally get that I actually [TS]

  agree with it i think that you know that [TS]

  you know it's it's when a funk when are [TS]

  functioning two-party system with one [TS]

  side being conservative one side being [TS]

  liberal that one of the even though i'm [TS]

  generally liberal i think the [TS]

  conservative serve a very effective role [TS]

  at limiting the government from [TS]

  over-regulating things I really do I [TS]

  mean and I just renewed my driver's [TS]

  license this month and say it's I i [TS]

  would say it is a you know it government [TS]

  bureaucracy can be a real problem for [TS]

  doing something that you have to do [TS]

  every couple years I this is a case [TS]

  where the like regulating things like [TS]

  the water quality and you know like [TS]

  elect the electricity and service and [TS]

  stuff like that there's a reason why we [TS]

  want the government to regulate that you [TS]

  know you don't want to have people [TS]

  getting their heat shut off in the [TS]

  middle of winter just because they [TS]

  missed a bill or something like that and [TS]

  a telecom stuff is regulated for a [TS]

  reason and being able to sell your [TS]

  history would seem to me a clear [TS]

  violation of that as a utility service [TS]

  and I do think are killing our [TS]

  electrical histories for sale I don't [TS]

  know i don't think so i don't think [TS]

  anybody would agree i never knows i mean [TS]

  for all I know maybe this is on the [TS]

  books and they're doing it but it's I [TS]

  don't think that the [TS]

  companies can sell a list of like [TS]

  advertisers of who I've made phone calls [TS]

  too Yeah right right like you know and [TS]

  then you know side the most second most [TS]

  threatening right i mean angle like a [TS]

  and I could see competitively why you [TS]

  would want it you know like a pizza [TS]

  place might want to see that I'm always [TS]

  calling I every time i order pizza I get [TS]

  it from the same place and they want to [TS]

  send me it you don't call me up and [TS]

  offer me a special offer or something [TS]

  like that but I would be terrible you'd [TS]

  be outrageous I find it valuable seem to [TS]

  think that that VPNs are the solution [TS]

  although I don't think that's really [TS]

  gonna take off I mean it yeah I don't [TS]

  know if you've use the VPN ever but [TS]

  they're kind of a pain in the ass so [TS]

  well they're they're kind of a pain in [TS]

  the ass and it's I don't think I don't [TS]

  think they should be presented as a [TS]

  panacea especially if you're not the one [TS]

  running the VPN you know like so like [TS]

  people who work at big companies like [TS]

  when they do work like if you work at [TS]

  Apple and you want to work from home [TS]

  you've got to log onto the VPN because [TS]

  you can't even access the stuff you need [TS]

  if you're not because they want it to be [TS]

  secure but you can kind of trust it [TS]

  because it's your VPN from apple and you [TS]

  know it like as an independent person [TS]

  using a VPN you you're completely at the [TS]

  mercy of the VPN service sure you're [TS]

  signing up for and they could you know [TS]

  for all you know they're they're [TS]

  tracking your history or something I [TS]

  don't think it's a fantasy and it adds [TS]

  some steps i do think i do wonder if [TS]

  somebody like if Apple could step in and [TS]

  do something where if you're using Apple [TS]

  products and you have an apple base [TS]

  station you know this is in the fantasy [TS]

  world where Apple is still updating [TS]

  their Wi-Fi routers on a regular basis [TS]

  that they could do something that sort [TS]

  of gives you an invisible VPN that would [TS]

  that would keep your isp from being able [TS]

  to do this sort of intrusive privacy [TS]

  invasive stuff I don't know I don't know [TS]

  enough about it to say but I think it [TS]

  seems to me like Apple could take an [TS]

  interest in this that's another thing we [TS]

  haven't has not been resolved yet the [TS]

  future of the airport base stations yeah [TS]

  but yeah I mean or or one of the kind of [TS]

  enterprising new players like hero that [TS]

  be a cool thing euro could do or Google [TS]

  or any of the new Jewish router [TS]

  providers oh we automatically although [TS]

  what I don't know it's like if you're [TS]

  doing everything over a secure pipe [TS]

  you're still sending packets over your [TS]

  hardware network so I don't know yeah [TS]

  I've seen other people say and I know [TS]

  that this doesn't work that if you just [TS]

  change your dns from your ISPs own dns [TS]

  to like open dns or Google's DNS servers [TS]

  or something like that that might help [TS]

  your service in some ways you know I've [TS]

  done that in years past but that doesn't [TS]

  solve this problem like Comcast out the [TS]

  ones and zeros are still going over clay [TS]

  youporn packets are still coming over [TS]

  come so it's just yep I don't know it's [TS]

  just sort of a depressing amidst all the [TS]

  other political stuff going on it's just [TS]

  a very depressing display of there's [TS]

  just nobody you know like even something [TS]

  like on the environment which is [TS]

  obviously a political hot button hot [TS]

  button issue so if if the Trump [TS]

  administration wants to roll back [TS]

  regulations on a like pollution coal [TS]

  pollution into water out me personally [TS]

  I'm opposed to that I at least get the [TS]

  argument though that there are people [TS]

  who are saying but finance you know this [TS]

  can change the financial dynamics of [TS]

  this whole town or it you know I don't I [TS]

  I disagree with these people i'll even [TS]

  argue with them but I at least [TS]

  acknowledge that there are people who [TS]

  are arguing that side that there are [TS]

  Americans who are saying no I think they [TS]

  should be allowed to do this whereas [TS]

  with this privacy thing there's nobody [TS]

  its absolute crickets chirping on [TS]

  Twitter everybody is outraged about it I [TS]

  see tons and tons of tweets about it and [TS]

  I don't see anyone anyone arguing for [TS]

  the other side like there's nobody [TS]

  saying yeah that I think it's a good [TS]

  idea to roll back this this this [TS]

  protection it's a business that it makes [TS]

  it the most bizarre thing to have passed [TS]

  because it's so clearly is popular with [TS]

  nobody except the actual stakeholders in [TS]

  the ISPs yet I don't hear a man you know [TS]

  I see an uproar among my colleagues of [TS]

  the verb [TS]

  like Neil I and right and those guys are [TS]

  strongly against if I don't I don't know [TS]

  I just don't see a ton of people talking [TS]

  about it no no well I guess that you [TS]

  know for the most part it's not going to [TS]

  hit the masses until if if and when it [TS]

  actually starts being abused right and [TS]

  you start getting creepily super [TS]

  targeted stuff from comcast that saw [TS]

  what you were looking at on WebMD right [TS]

  and you know part of a pill for that [TS]

  part of it though is that we are sort of [TS]

  beings we're like frogs being slowly [TS]

  boiled to death with the creepy stuff we [TS]

  do see where you know it's still getting [TS]

  worse although I think ever since I've [TS]

  installed content blockers on Safari [TS]

  it's it's actually for me personally [TS]

  it's gotten better but I know my wife [TS]

  has just tell me the other day where she [TS]

  clicked on one thing for one product and [TS]

  now all of the ads she sees everywhere [TS]

  for that product and it was totally [TS]

  innocuous I forget what it was I can't [TS]

  even remember it was it was not like in [TS]

  a you know anyway sensitive or [TS]

  embarrassing product but it was it was [TS]

  just unbelievable though the number of [TS]

  sites that were showing her ads for this [TS]

  thing that she had clicked on one time [TS]

  on one site well it speaks to the the [TS]

  effectiveness or lack thereof of web [TS]

  advertising that that is immediately the [TS]

  most effective ad you could possibly see [TS]

  is yeah for the website you were just on [TS]

  but well alright anything else you [TS]

  wanted to talk about this week which [TS]

  seems like it's time to wrap it up just [TS]

  getting pumped for the second Chicago [TS]

  Cubs World Series in a row but have you [TS]

  been on since the Cubs won the series I [TS]

  don't think you had I don't think so oh [TS]

  no congratulations here we are opening a [TS]

  opening day oh sweet Maya and I'm [TS]

  currently first placed in the vox media [TS]

  tournament bracket but we'll see what [TS]

  happens hmm yeah opening day coming up [TS]

  very excited I've got a I was I was in [TS]

  Vegas before the tournament and I placed [TS]

  a hundred-dollar prop bet on UNC to win [TS]

  the whole tournament so I've still got [TS]

  that going I think it pays six to one or [TS]

  eight to one so i've got i'll have a all [TS]

  of an eight-hundred-dollar ticket if if [TS]

  it if they win [TS]

  cool we'll have to go collect yeah yeah [TS]

  be a good use of that eat on a dollar [TS]

  you can actually say all desert last [TS]

  week uh for a day and that was kind of [TS]

  fun just for work but it was like oh I [TS]

  should do 24 hours in Vegas more often [TS]

  yeah it's a good Town to dip your toes [TS]

  in it is i've done that i had a flight [TS]

  one time we were flying to van Amy and I [TS]

  refined a Vancouver and there's no [TS]

  direct flights and so and it just it's a [TS]

  long way from Philadelphia so we just [TS]

  flew to Vegas spent one night in Vegas [TS]

  and woke up at noon and fluid Vancouver [TS]

  the next day it was total fines awesome [TS]

  total fun nice whereas most cities you [TS]

  feel like you can't possibly you know [TS]

  really get any anything out of the city [TS]

  if you're only there for you know 23 [TS]

  hours total whereas Vegas you can easily [TS]

  he could easily say I've had enough I [TS]

  had a good time and I'm done I'm ready [TS]

  to go um Cubs I can't believe that I [TS]

  still can't believe that they won that I [TS]

  mean it I I can't either and it also was [TS]

  completely ruined by the election a week [TS]

  later so I know that I that I feel [TS]

  really screwed by that that it was the [TS]

  day that was like it never hit me the [TS]

  joy never really hit me and then I got [TS]

  the wind knocked out of me you know and [TS]

  now some days I'm like oh yeah the cops [TS]

  were in the World Series it's sort of [TS]

  like playing the plane the lottery you [TS]

  know every day for 108 years and never [TS]

  winning and then you finally win big and [TS]

  did you get the money you get mugged for [TS]

  the money as you're walking out of the [TS]

  place where they do by bus yeah yeah I [TS]

  know man cums look good again that's the [TS]

  problem the scary part about the Cubs is [TS]

  that it was clear even just two years [TS]

  ago that they that that was that was a [TS]

  team with with the team with legs with [TS]

  the talent on that team yep and you know [TS]

  schwarber back this year well that [TS]

  usually that's the to me was the most [TS]

  amazing thing and I've said this before [TS]

  I don't know if everybody in a anybody [TS]

  wants to tune out for the sports ball [TS]

  you can turn out but [TS]

  there's two types of sports fans [TS]

  fundamentally numbers numbers people and [TS]

  story people and like that you know like [TS]

  the numbers people are like the [TS]

  sabermetrics people and they like to do [TS]

  you know that you know using [TS]

  spreadsheets to pick their fantasy stuff [TS]

  and whatever I I love math I was really [TS]

  good at math and when I was in school I [TS]

  kind of like the stats of sports but to [TS]

  me the reason I like to still like to [TS]

  watch another the stories I liked it's [TS]

  it's it and I don't care if the [TS]

  sabermetrics better explains who wins I [TS]

  like the stories as an explanation for [TS]

  who wins and of course twenty-twenty [TS]

  hindsight but to me the moment I thought [TS]

  that the cubs were going to win was when [TS]

  schwarber came back it's who comes back [TS]

  from like a terrible injury and months [TS]

  of not even swinging a bat and your [TS]

  first re-entry into the sport is at the [TS]

  highest possible level the World Series [TS]

  and then the guy de knocks the shit out [TS]

  of the ball for the whole series and [TS]

  it's crazy it defies everything I know [TS]

  about professional baseball which is [TS]

  that for hitting even if you're super [TS]

  talented and you're athletically in the [TS]

  prime of your career your timing is [TS]

  everything and it's the whole reason [TS]

  they have this month long spring [TS]

  training is that getting your timing [TS]

  down is intricate and it's so easily [TS]

  lost and it's the worst thing about [TS]

  getting hurt even for like six weeks is [TS]

  that you come back and you're sure your [TS]

  needs better now but your timing is off [TS]

  and when people are throwing the ball at [TS]

  you at 97 miles an hour your timing [TS]

  being off just a little bit is you're [TS]

  done and schwarber comes back and it's [TS]

  unbelievable I've amazing I I kind of [TS]

  want to go watch that game now it made [TS]

  me that's what made me think that they [TS]

  were going to win because the story just [TS]

  fit it's like it's it's you know it's [TS]

  the Cinderella Cinderella story you know [TS]

  the kid comes back you know because what [TS]

  a heartbreaker would have been if he [TS]

  hadn't played in the World Series right [TS]

  you get in the injury and and you're on [TS]

  the Cubs and the Cubs win her first [TS]

  world series in four hundred and [TS]

  seventy-seven years and and you didn't [TS]

  get to play but instead he came back in [TS]

  the most dramatic fashion possible so [TS]

  anyway congratulations I can can't say I [TS]

  don't have any bones to pick with the [TS]

  Cubs I'm glad I will do it again [TS]

  that would be the worst to flip Cubs [TS]

  turn into a dynasty Oh jerks like the [TS]

  Yankees yeah they're there they're [TS]

  supposed to be a loveable loser [TS]

  franchise I think I think we'll go [TS]

  another 100 years now I really think [TS]

  that that's possible I don't know look [TS]

  at the socks the socks you know broke a [TS]

  long streak in an eight Dave I guess the [TS]

  socks of one more room world's here who [TS]

  can stand them who can nobody there the [TS]

  word nobody yeah they're the worst all [TS]

  right thank you dan frommer everybody [TS]

  can check you out on twitter at from-- [TS]

  dome it's a great twitter account and [TS]

  they could see your work and work your [TS]

  fine staff at a tree Grieco dotnet [TS]

  recode done remember you used that beef [TS]

  with recode that was hilarious as a way [TS]

  before I got there what was my brief [TS]

  with Rico remember there were some [TS]

  issues where they wouldn't call this oh [TS]

  yeah I mean first of all the the slash [TS]

  in the name which I got rid of but the [TS]

  there was something worth I think one of [TS]

  my former colleagues was not citing you [TS]

  properly and know what was a phase where [TS]

  you would just call it recode I think [TS]

  some website or something like right it [TS]

  was actually I think three years ago [TS]

  we're bringing back three year old [TS]

  Twitter beef but uh blog beef all right [TS]

  anyways I code dotnet it was instead of [TS]

  referring to daring fireball it was like [TS]

  a Mac website Jack fan blog I'm [TS]

  something like that and so yeah I spent [TS]

  it's been a couple of months I haven't [TS]

  had a beef in a while that was fun and I [TS]

  just called us I just called them some [TS]

  website [TS]