The Talk Show

185: ‘Warmest Regards’, With Special Guest Dan Frommer


00:00:00   you add up where you put your duck [TS]

00:00:01   bottom Oh dan I don't know if I could be [TS]

00:00:07   your friend anymore I'm a dog on the [TS]

00:00:11   right man doc on the left is acceptable [TS]

00:00:13   but doc on the bottom you losing for you [TS]

00:00:15   I need to meet that what I crave the [TS]

00:00:17   most is vertical real estate it is [TS]

00:00:22   tricky on the 12 inch macbook although i [TS]

00:00:24   had the doc pretty small but I don't [TS]

00:00:26   know I never I could never get used to [TS]

00:00:28   the symmetry of having it on one of the [TS]

00:00:30   sides and not having windows taken out [TS]

00:00:32   full width yeah i think the rights the [TS]

00:00:35   right side of my screen has been the aim [TS]

00:00:37   buddy list for 20 years or more than [TS]

00:00:40   that mmm yeah my dock icons are so small [TS]

00:00:44   and I I don't even keep many apps in the [TS]

00:00:47   dock the you know like permanently but [TS]

00:00:51   just the running apps is enough to make [TS]

00:00:53   them tiny little targets and it's not [TS]

00:00:56   like that I lack the motor skills to do [TS]

00:00:58   it it's just that part of what I love [TS]

00:01:00   about the mad when we could probably do [TS]

00:01:02   all show about why i love the mac but [TS]

00:01:03   it's like I feel like I can just fly [TS]

00:01:04   through the Mac you know like I'm always [TS]

00:01:06   clicking and moving my mouse extremely [TS]

00:01:08   fast and same whenever I get a new job I [TS]

00:01:13   demand the fastest Mac possible because [TS]

00:01:15   it's my brain is basically at the same [TS]

00:01:17   speed of the computer yep but whatever [TS]

00:01:20   it is about doc clicking it's just not [TS]

00:01:23   it's never going to work yeah always the [TS]

00:01:26   wrong icon I'm just noticing now that [TS]

00:01:29   Apple has added varied it's very kind of [TS]

00:01:31   them to do so auto added the iwork apps [TS]

00:01:34   to my doc again for the 10th time oh [TS]

00:01:36   nice of them very kind it's been a while [TS]

00:01:41   since I've noticed that but yeah they're [TS]

00:01:43   probably right there I do use numbers [TS]

00:01:46   that's the only I use numbers a lot I [TS]

00:01:48   did I use it by far and away more than [TS]

00:01:50   the others even though i think keynote [TS]

00:01:51   is probably the best of the apps I use [TS]

00:01:53   numbers quite a bit I keep like my [TS]

00:01:56   sponsorship schedule in a number [TS]

00:01:59   spreadsheet so that's the one that gets [TS]

00:02:00   updated all the time but I don't need it [TS]

00:02:02   open all the time [TS]

00:02:06   notice I have I books in there yep they [TS]

00:02:07   did that to my who very nice to dry [TS]

00:02:09   mistake kind of them to put in an app [TS]

00:02:12   that i never used on the back in touch [TS]

00:02:14   ah how's your housework is that are we [TS]

00:02:21   going to be interrupted by hammers uh no [TS]

00:02:24   I don't think so they did not show up to [TS]

00:02:26   no good so I've been very lucky in the [TS]

00:02:29   game of roulette that is try to schedule [TS]

00:02:32   a recording of the talk show on a day [TS]

00:02:34   when the when the guys banging away at [TS]

00:02:39   my house are not here so they don't [TS]

00:02:42   forgot to check our we holiday partying [TS]

00:02:44   or no I'm not but you're certainly [TS]

00:02:45   welcome oh man now I'm just kidding i do [TS]

00:02:49   have a fizzy water though no I have a [TS]

00:02:52   fizzy water and I have a I don't know [TS]

00:02:56   some kind of fruit juice blend smoothie [TS]

00:02:59   that I paid a lot of money for troops [TS]

00:03:02   report went out for the deck well I know [TS]

00:03:04   I poured one out for the deck with Jim [TS]

00:03:06   yesterday I saw you had a nice post yeah [TS]

00:03:10   when I started splat F while you you [TS]

00:03:13   know your your history with the deck [TS]

00:03:15   goes back quite far when I started splat [TS]

00:03:17   F in 2011 my my only dream was to be dec [TS]

00:03:20   worthy and I never got enough well I had [TS]

00:03:25   I got a different deal from another [TS]

00:03:27   company rather quickly so I never never [TS]

00:03:30   got to work with the deck but was always [TS]

00:03:34   something I aspired to to work with yeah [TS]

00:03:38   well I mean I would relate a lot of the [TS]

00:03:42   history on my post I mean it's a fine [TS]

00:03:43   first topic for those who don't you know [TS]

00:03:46   or listening who didn't pay attention [TS]

00:03:47   the deck network a little ad network [TS]

00:03:50   that I mean if you're listening to this [TS]

00:03:52   and you don't know the little adds up [TS]

00:03:53   that have been on daring fireball for 11 [TS]

00:03:55   years and I don't have you know I can't [TS]

00:03:57   help you but then you're part of the [TS]

00:03:59   problem right although I suppose there [TS]

00:04:01   are people who might be just resulting [TS]

00:04:04   by RSS so it's possible anyway the deck [TS]

00:04:09   was a well still is as as we speak it's [TS]

00:04:12   it's alive until tomorrow and the March [TS]

00:04:14   an ad network for independent websites [TS]

00:04:18   with a couple of very simple rules only [TS]

00:04:21   takes ads from sponsors that we think [TS]

00:04:24   are interesting in the old days we used [TS]

00:04:26   to actually have a rule that it was [TS]

00:04:27   somebody some member of the deck network [TS]

00:04:29   had to actually be a purchaser or user [TS]

00:04:32   of the product and that's sort of when [TS]

00:04:35   they ever that wasn't really sustainable [TS]

00:04:36   but we had to at least think hey this is [TS]

00:04:39   something that the people who read the [TS]

00:04:40   sites in the deck might actually like [TS]

00:04:42   one ad per page so you're not allowed to [TS]

00:04:49   join other networks and have 20 [TS]

00:04:50   different ads on page the whole point [TS]

00:04:52   was to make it exclusive and that charge [TS]

00:04:54   money for the exclusivity of hey if you [TS]

00:04:56   want to get a little graphical ad on a [TS]

00:04:58   site like kottke org or daring fireball [TS]

00:05:01   there's only going to be one ad per page [TS]

00:05:04   and it's going to be through the deck [TS]

00:05:05   and that's it very small a relatively [TS]

00:05:09   small bit of real estate on screen no [TS]

00:05:11   animation no tracking no JavaScript [TS]

00:05:14   payloads nothing like that and it was [TS]

00:05:17   pretty good run 11 years but it's it's [TS]

00:05:20   kaput do you think you know obviously [TS]

00:05:25   you're not Jim but was there ever a [TS]

00:05:26   point where you debated okay the screen [TS]

00:05:28   sizes are getting bigger or the the [TS]

00:05:31   format's of the web are changing should [TS]

00:05:33   we make the ad bigger or you know cocky [TS]

00:05:37   actually did that if you look Kottke I [TS]

00:05:40   don't even know how he's doing it i [TS]

00:05:41   think maybe because we did switch to [TS]

00:05:44   retina images a couple of years ago for [TS]

00:05:48   the obvious reason that the ones that [TS]

00:05:51   weren't retina didn't look good on non [TS]

00:05:53   retina screens I'd there was some talk [TS]

00:05:57   of it but I think that it did like the [TS]

00:06:01   last year or so as Jim wrote in his post [TS]

00:06:04   his sort of goodbye post to it the [TS]

00:06:09   bigger problem was just that the [TS]

00:06:12   interest from advertisers was dwindling [TS]

00:06:13   and so worrying about what the physical [TS]

00:06:16   format I mean I suppose you could say [TS]

00:06:17   well maybe if you fix the format there'd [TS]

00:06:19   be more interest but it was seem pretty [TS]

00:06:21   clear that that wasn't that wasn't the [TS]

00:06:23   issue the issue was that the money [TS]

00:06:25   wasn't going to traditional web ads [TS]

00:06:28   period it was going to social but you [TS]

00:06:30   know Facebook and [TS]

00:06:32   you know and obviously you know at [TS]

00:06:34   online advertising is still going to [TS]

00:06:36   google to that was the bigger but I [TS]

00:06:39   would also not be surprised if the [TS]

00:06:41   because I remember the kind of the gist [TS]

00:06:43   was that the target audience was kind of [TS]

00:06:47   a creative design crowd I would not be [TS]

00:06:49   surprised if the advertisers who are who [TS]

00:06:52   were using the deck to reach that crowd [TS]

00:06:54   are now advertising on things like this [TS]

00:06:56   podcast instead of buying banner ads [TS]

00:06:59   online or at least putting some of their [TS]

00:07:01   money into that yeah yeah and if you [TS]

00:07:03   look that's actually what cock keeps [TS]

00:07:04   doing khakis put somehow in his template [TS]

00:07:07   he's taking the ad and taking the [TS]

00:07:09   retinas sighs ad and running it 2x so [TS]

00:07:13   it's a little bit like blurry because [TS]

00:07:15   it's double sized but it's at least up [TS]

00:07:19   for you're looking at it on a Retina [TS]

00:07:20   screen it's you know but he's but he [TS]

00:07:22   made it physically twice the twice the [TS]

00:07:25   size that Katya is very clever he is he [TS]

00:07:30   does this thing that I'm not familiar [TS]

00:07:31   with which has changed the design of his [TS]

00:07:33   website every couple years no I i am i'm [TS]

00:07:38   sad i don't know i probably came across [TS]

00:07:40   in my post it's a sad thing it is not a [TS]

00:07:43   surprise though and it's again you don't [TS]

00:07:45   i don't know i'm often uncomfortable [TS]

00:07:47   talking about the behind the scenes [TS]

00:07:49   stuff I'm always uncomfortable talking [TS]

00:07:50   about the business aspects of this stuff [TS]

00:07:53   because I don't think not so much out of [TS]

00:07:56   sort of not wanting to talk about money [TS]

00:08:01   period but just more that it's navel [TS]

00:08:04   gazing into some ways and you know and [TS]

00:08:06   then people write to me in reg no no we [TS]

00:08:07   you know I'm fascinated to hear about it [TS]

00:08:09   but it's like I just worry that me [TS]

00:08:11   talking about the behind the scenes [TS]

00:08:13   stuff is of great interest to me but [TS]

00:08:15   maybe not so much of interest to people [TS]

00:08:17   on the outside but maybe not but anyway [TS]

00:08:22   that's always behind the scenes it's [TS]

00:08:24   really interesting to I just say this [TS]

00:08:26   Jim kept us the members of the deck up [TS]

00:08:28   to date like we've known for the last [TS]

00:08:30   year that the last year has not been [TS]

00:08:32   good and you know so it's you know there [TS]

00:08:35   were a couple people who were worried [TS]

00:08:37   that maybe this thing came as a surprise [TS]

00:08:38   to me or everybody else in the deck and [TS]

00:08:41   it wasn't a surprise at all we knew that [TS]

00:08:43   it might be coming to an end [TS]

00:08:45   uh from 6-7 months ago and then Jim let [TS]

00:08:49   us know like and I think it was early [TS]

00:08:50   februari even that hey Mark and the [TS]

00:08:52   March is it hmm what I was going to say [TS]

00:08:58   is it's there's definitely an interest [TS]

00:09:00   in industry of people who are super [TS]

00:09:02   curious about how small or independent [TS]

00:09:06   publishers operate but as especially as [TS]

00:09:09   a former independent publisher you never [TS]

00:09:11   want that to be the most attention you [TS]

00:09:14   get is when you're talking about [TS]

00:09:15   yourself right I always want your you [TS]

00:09:17   always want your work to get the most [TS]

00:09:18   attention and even though it it's [TS]

00:09:21   sometimes fun and interesting to talk [TS]

00:09:23   about the operational elements of what [TS]

00:09:26   you do and what and what the industry [TS]

00:09:29   does it definitely feels weird when [TS]

00:09:31   that's where you're getting the most [TS]

00:09:32   attention so I understand and you're [TS]

00:09:36   right i mean podcast is is one of their [TS]

00:09:39   podcasting is one of the areas where [TS]

00:09:40   online money is going that's not social [TS]

00:09:43   or Google and it's growing I mean that [TS]

00:09:46   demand for spots on this show is higher [TS]

00:09:49   than ever I forget how far ahead were [TS]

00:09:51   sold out but probably too far even and [TS]

00:09:54   that's great yeah well I mean too far in [TS]

00:09:57   the sense of us play to write if you I [TS]

00:09:59   in my theory on selling sponsorships if [TS]

00:10:01   you sell too far ahead you've your rates [TS]

00:10:04   too low you should raise the rate you [TS]

00:10:05   know the the the calculus of how high [TS]

00:10:08   the the price per spot is and versus how [TS]

00:10:12   far ahead your sold is you know a tricky [TS]

00:10:15   business but if you're you know you [TS]

00:10:16   don't want to sell you certainly don't [TS]

00:10:17   want to sell out two years ahead and [TS]

00:10:19   have you know 100 weeks the show's sold [TS]

00:10:21   out at the current rate that means you [TS]

00:10:23   you know you should have raised the rate [TS]

00:10:25   for the ones in the future higher [TS]

00:10:26   totally you know yeah it's it's not doom [TS]

00:10:30   and gloom for daring fireball the daring [TS]

00:10:33   fireball company it's just I think a sad [TS]

00:10:37   day for web advertising period simply [TS]

00:10:39   because i think the deck did it right [TS]

00:10:41   and what's left is not so good yeah so [TS]

00:10:47   what are you going to do just going to [TS]

00:10:48   leave an empty spot there I guess come [TS]

00:10:50   April first yeah [TS]

00:10:53   I don't know I've I've been thinking [TS]

00:10:56   about it a lot I mean I want to do I'm [TS]

00:10:59   indecisive as do what to do with that [TS]

00:11:04   you know what I did well I do not [TS]

00:11:08   recommend the first part of this the [TS]

00:11:09   first thing I did was learn how to use [TS]

00:11:11   double-click for publishers which is [TS]

00:11:12   Google's ad server try to avoid doing [TS]

00:11:16   that if you can but back in the day when [TS]

00:11:18   I was running splat F and I had an ad [TS]

00:11:20   network that did not have a 100-percent [TS]

00:11:23   fill rate I made a bunch of house ads [TS]

00:11:25   that were super minimalist clean ads and [TS]

00:11:28   they were actually for amazon affiliate [TS]

00:11:30   links to products i liked so I linked to [TS]

00:11:33   my favorite pen this pilot ballpoint pen [TS]

00:11:37   and I linked to some other random stuff [TS]

00:11:39   probably the new new macbook pro and you [TS]

00:11:45   know people bought some pens and I think [TS]

00:11:46   I sold some books but it was probably [TS]

00:11:49   would have been nicer just to leave that [TS]

00:11:51   space empty I'd I've thought about that [TS]

00:11:55   I mean that is putting you know think [TS]

00:11:57   picking out things from amazon and [TS]

00:11:58   putting a you know using the spot to [TS]

00:12:00   promote something like that is a [TS]

00:12:03   possibility there was a time when i made [TS]

00:12:06   it again my strategy from the beginning [TS]

00:12:10   was you know maybe the stool analogy is [TS]

00:12:12   is a little broken because stools [TS]

00:12:14   usually only have three or three or four [TS]

00:12:16   legs and the legs have to all be the [TS]

00:12:19   same size or the stool isn't it isn't [TS]

00:12:21   balanced but i'll stick with that [TS]

00:12:25   analogy my theory from the beginning was [TS]

00:12:27   to have you know don't depend on one [TS]

00:12:30   source of revenue to run the site [TS]

00:12:32   because if something goes wrong with it [TS]

00:12:33   you're screwed it's it's healthier to I [TS]

00:12:36   think this is just common business sense [TS]

00:12:37   you know it's healthier to have multiple [TS]

00:12:39   revenue streams and at one point like 10 [TS]

00:12:42   years ago in the early days of me going [TS]

00:12:44   full time on during firebolt amazon [TS]

00:12:46   affiliate revenue was it was never like [TS]

00:12:49   a the highest but it was it was [TS]

00:12:52   noticeable you know it was wow this you [TS]

00:12:55   know this is this is worth doing in [TS]

00:12:57   terms of how much money it makes per [TS]

00:12:59   month and it would debt and they were [TS]

00:13:00   bursts around December because it would [TS]

00:13:04   i'd be purposefully linked to a couple [TS]

00:13:07   you know Christmasy type things and what [TS]

00:13:10   happens with the but I don't even know [TS]

00:13:12   if it works this way anymore but at [TS]

00:13:14   least it used to is if you link to [TS]

00:13:17   something at amazon with your affiliate [TS]

00:13:18   code you get more if they buy that exact [TS]

00:13:22   product that you link to but whatever [TS]

00:13:25   else they buy at amazon until they next [TS]

00:13:29   click some other affiliates affiliate [TS]

00:13:31   code you get the affiliate revenue from [TS]

00:13:34   that too and so at Christmas if somebody [TS]

00:13:38   was like oh I'll help daring fireball [TS]

00:13:40   out i'll click his dis link you know [TS]

00:13:43   where I went to say hey but you know in [TS]

00:13:44   parentheses you know that I get a [TS]

00:13:46   kickback from amazon if you click this [TS]

00:13:47   link blah blah blah you know if people [TS]

00:13:51   then did christmas shopping and bought [TS]

00:13:52   other stuff it was occasionally you know [TS]

00:13:55   a pretty good amount of money and [TS]

00:13:57   because it's percentage-based if people [TS]

00:13:59   did stuff like buy a macbook it was a [TS]

00:14:01   lot of money I think it's a little [TS]

00:14:06   different now but yeah same idea if you [TS]

00:14:07   link to one thing they get you get the [TS]

00:14:10   whole shopping cart so I think I know [TS]

00:14:12   it's great i actually remember linking [TS]

00:14:13   to my wedding registry with I with my [TS]

00:14:17   affiliate link so not only did I get an [TS]

00:14:19   extra Commission on the gifts people [TS]

00:14:22   were buying me but I could see ahead of [TS]

00:14:23   time what was it wasn't coming pretty [TS]

00:14:28   good uh I I think I mentioned this on [TS]

00:14:31   the show I forget a couple of weeks ago [TS]

00:14:34   for somebody I don't remember exactly [TS]

00:14:36   but the funny part though is if I wanted [TS]

00:14:38   to do that I've got to get in touch with [TS]

00:14:41   Amazon and reinstate my affiliate [TS]

00:14:46   account they just unceremoniously shut [TS]

00:14:49   shut my affiliate countdown in October [TS]

00:14:51   yikes all right I remember that it's did [TS]

00:14:56   you ever figure that out no because i [TS]

00:14:57   dont i I've been wavering on whether i [TS]

00:15:00   want to write about it because it's to [TS]

00:15:06   me it's sort of an interesting story but [TS]

00:15:08   on the other hand writing about it also [TS]

00:15:10   feels like I'm pulling this special you [TS]

00:15:15   know you know it's obviously going to [TS]

00:15:19   get a lot of publicity if i right [TS]

00:15:21   you know look what Amazon did to me they [TS]

00:15:22   you know unceremoniously dumped me but I [TS]

00:15:27   still think it's kind of an interesting [TS]

00:15:28   story I've never heard of this before so [TS]

00:15:30   for anybody who didn't listen to the [TS]

00:15:32   previous episode here I just looked up [TS]

00:15:33   the email on october eleventh i got an [TS]

00:15:36   email from amazon associates that said [TS]

00:15:38   your associates account has come up for [TS]

00:15:39   review in connection with our ongoing [TS]

00:15:40   monitoring of the amazon affiliate [TS]

00:15:43   program during our review we have [TS]

00:15:45   determined that you are not in [TS]

00:15:47   compliance with the operating agreement [TS]

00:15:48   that governs your participation in the [TS]

00:15:50   associates program in your associates [TS]

00:15:52   program account has been closed you will [TS]

00:15:56   not receive further payment of [TS]

00:15:57   advertising fees you are not in [TS]

00:15:59   compliance because you are encouraging [TS]

00:16:01   customers to bookmark your amazon links [TS]

00:16:04   as opposed to clicking through your [TS]

00:16:05   website to reach amazon this is not the [TS]

00:16:07   intent of the associates program section [TS]

00:16:09   7 of the operating agreement states that [TS]

00:16:11   are qualifying purchase occurs when a [TS]

00:16:13   customer clicks through a special link [TS]

00:16:15   on your site to the Amazon site [TS]

00:16:17   purchases resulting from clicks through [TS]

00:16:19   bookmark links do not fit this criteria [TS]

00:16:21   you can find the terms and there's a [TS]

00:16:24   link to their terms we ask that you [TS]

00:16:26   immediately remove all amazon content [TS]

00:16:29   from your site's any other accounts you [TS]

00:16:31   have or may open in the future may be [TS]

00:16:33   closed and you will not receive any [TS]

00:16:35   advertising fees we reserve all other [TS]

00:16:38   rights and claims we have we appreciate [TS]

00:16:41   your understanding in this matter [TS]

00:16:43   warmest regards amazon com that's my [TS]

00:16:50   favorite warmest regards there's your [TS]

00:16:52   headline right there so the thing it's [TS]

00:16:53   interesting about this is they never [TS]

00:16:55   point to anywhere on my site where where [TS]

00:16:57   I've you know I've done this you know I [TS]

00:17:01   encourage people to bookmark it so it [TS]

00:17:04   doesn't say hey on this page you know [TS]

00:17:06   you encourage people to bookmark it [TS]

00:17:08   there's no opportunity to edit the page [TS]

00:17:13   to dissin Kurt you know to remove that [TS]

00:17:15   and there's absolutely no recourse here [TS]

00:17:18   there's no if you you know and and that [TS]

00:17:21   day my Amazon's account was my amazon [TS]

00:17:24   account was shut down there's no you [TS]

00:17:26   know here's where you go if you want to [TS]

00:17:28   appeal if you want to argue about this [TS]

00:17:32   just gone and I do know one of the [TS]

00:17:35   things I think it's funny about this is [TS]

00:17:36   that people think that the App Store [TS]

00:17:37   from apple is capricious in there you [TS]

00:17:41   know the way they deal with people but [TS]

00:17:42   I've never heard of anything like this [TS]

00:17:43   weird right yeah that's nuts i'm [TS]

00:17:47   actually surprised you haven't through [TS]

00:17:50   they just threw the popularity of you of [TS]

00:17:52   your podcast gotten that resolved by now [TS]

00:17:54   yeah i don't know anyway I think I know [TS]

00:17:57   what site it was I think I know what web [TS]

00:17:59   page it was it's it's a post I wrote in [TS]

00:18:04   December of 2004 I swear God am almost [TS]

00:18:09   sure this is it because I literally do [TS]

00:18:11   ask tell people that they can bookmark [TS]

00:18:13   my affiliate code I'll wrote if you're [TS]

00:18:16   going to purchase holiday gifts at [TS]

00:18:18   amazon and you'd like to support daring [TS]

00:18:20   fireball please consider using these [TS]

00:18:21   links to get to amazon's website after [TS]

00:18:24   clicking you'll proceed that amazon's [TS]

00:18:25   homepage blah blah blah I did it so it [TS]

00:18:31   was like a 12 year old post that [TS]

00:18:33   suddenly I don't know I guess they [TS]

00:18:34   probably had like a spider or something [TS]

00:18:36   that found it or an intern yeah I don't [TS]

00:18:40   know I'm amazing yeah but I don't know [TS]

00:18:43   but a reason I the other reason I didn't [TS]

00:18:45   take any action immediately is I've in [TS]

00:18:48   recent years stopped really using the [TS]

00:18:50   affiliates code because I've been a [TS]

00:18:53   little bit uncomfortable because Amazon [TS]

00:18:58   it has since 2004 or whenever I joined [TS]

00:19:01   the affiliate program has become a lot [TS]

00:19:03   less of just a online store and a lot [TS]

00:19:06   more of one of the leading players in [TS]

00:19:10   the industry i right about and so I I [TS]

00:19:14   don't know there's all sorts of sites i [TS]

00:19:17   mean the new york times does you know [TS]

00:19:18   but the wire cutter which is run you [TS]

00:19:20   know runs on like affiliate links i like [TS]

00:19:23   I don't think it's unseemly but I it [TS]

00:19:28   also just seems to me like it's cleaner [TS]

00:19:31   if I just don't even use the affiliate [TS]

00:19:33   link so I haven't been using it in [TS]

00:19:35   recent years and the money I get from it [TS]

00:19:38   has been you know at one point it was [TS]

00:19:41   like hundreds of dollars a month and [TS]

00:19:42   maybe like a couple of thousand around [TS]

00:19:45   the holidays and in recent years it's [TS]

00:19:48   just been like I don't know fifteen [TS]

00:19:50   dollars a month or something like that [TS]

00:19:51   yeah it's one thing to say here are all [TS]

00:19:56   the new kindles and an affiliate link [TS]

00:19:59   and then three minutes later criticized [TS]

00:20:01   the company for a practice of you know [TS]

00:20:04   one of its HR practices or something [TS]

00:20:06   like that so or you know you know like [TS]

00:20:10   if I I don't know if I or if I say [TS]

00:20:13   something really good about a book or a [TS]

00:20:16   kindle or something like that and [TS]

00:20:18   include the code it's it's easier to say [TS]

00:20:23   that look I'm telling you this is good [TS]

00:20:25   because it's good if there is no [TS]

00:20:27   affiliate code you know and I'm not [TS]

00:20:30   saying you know me like I'm not saying [TS]

00:20:31   to people who included are doing [TS]

00:20:32   something unethical you know and I think [TS]

00:20:35   that in the long run you know like the [TS]

00:20:36   wire cutter gets by in the long run [TS]

00:20:39   because it's their long-term reputation [TS]

00:20:41   it matters if the wire cutter tells you [TS]

00:20:43   to buy you know a certain blender and [TS]

00:20:46   it's if you get it through an amazon [TS]

00:20:48   link and they get three dollars from [TS]

00:20:50   their perches and then you get the [TS]

00:20:52   blender and it's a piece of junk you [TS]

00:20:54   know you're the wire cutter suffers from [TS]

00:20:56   that because they're you know you're not [TS]

00:20:58   going to trust them in the future the [TS]

00:21:05   post I'll put the I have it in the show [TS]

00:21:07   in the show notes already so it'll be [TS]

00:21:08   there it's this amazon debashree I don't [TS]

00:21:11   know how to pronounce that word but I [TS]

00:21:13   used it post from 2004 and among the [TS]

00:21:16   links in the post is the 20 gigabyte [TS]

00:21:18   ipod you two special edition Wow nice [TS]

00:21:24   one of the things about writing about [TS]

00:21:26   the deck yesterday and thinking about it [TS]

00:21:29   in going back and looking at my old [TS]

00:21:30   posts about you know the early years and [TS]

00:21:33   the early years of sponsorships and [TS]

00:21:35   advertising on daring fireball is it [TS]

00:21:37   really a it was a rabbit hole and I lost [TS]

00:21:39   a lot of time rereading 10 year old post [TS]

00:21:42   on my own site but be a lot of them just [TS]

00:21:45   gave me that feeling of holy shit it's [TS]

00:21:47   been a long time like the you too hard [TS]

00:21:51   drive ipod feels like another era I mean [TS]

00:21:55   not really that's I was [TS]

00:21:57   time ago what do you think of that new [TS]

00:22:00   red iphone well let's hold that thought [TS]

00:22:02   and we'll talk about jitter I talk about [TS]

00:22:06   one of our friends this show is brought [TS]

00:22:09   to you by champ now champ software jamf [TS]

00:22:13   they've got a product called Jam for now [TS]

00:22:16   and it helps you manage your Apple [TS]

00:22:18   devices from anywhere when you first [TS]

00:22:20   start your business it's pretty easy to [TS]

00:22:21   keep track of your own computer and [TS]

00:22:23   phone that's where I am I'm just one [TS]

00:22:25   person so it's pretty easy I've got to [TS]

00:22:27   max and an iphone but as your business [TS]

00:22:29   grows and you start to buy more tech for [TS]

00:22:31   your employees it gets harder to keep [TS]

00:22:33   track of everyone's max iPhones and [TS]

00:22:35   iPads figuring out how to secure the [TS]

00:22:38   iPad that your sales rep lost can be [TS]

00:22:40   tough especially when you're all in [TS]

00:22:42   different locations and a lot of small [TS]

00:22:44   businesses now everybody works remotely [TS]

00:22:45   jammed now makes that and a lot more [TS]

00:22:49   easy you can configure settings protect [TS]

00:22:53   sensitive information even lock or wipe [TS]

00:22:55   a device from anywhere jammed now [TS]

00:22:58   secures your stuff so you can focus on [TS]

00:23:00   your business no I t expertise needed [TS]

00:23:04   you don't need to have an IT department [TS]

00:23:05   to manage your devices for a small [TS]

00:23:07   company jammed now makes it so anybody [TS]

00:23:10   can do it talk show listeners can start [TS]

00:23:13   securing their business today by setting [TS]

00:23:16   up the first three devices for free add [TS]

00:23:19   more for just two bucks a month per [TS]

00:23:22   device two bucks a month per device what [TS]

00:23:25   a great price for absolutely fantastic a [TS]

00:23:29   bit of management software create your [TS]

00:23:31   free account at jammed jamf calm / the [TS]

00:23:36   talk show that's jamf calm / the talk [TS]

00:23:41   show now let's see what the new apple [TS]

00:23:43   stuff so we haven't you have any of it I [TS]

00:23:46   have a red iphone I did get a little [TS]

00:23:48   briefing up in New York from from some [TS]

00:23:52   fine folks at Apple the 17 inch iPad no [TS]

00:23:56   no no there was nothing nothing secret [TS]

00:23:58   like that and they did not give me a [TS]

00:24:01   review unit which I was hoping they [TS]

00:24:03   would not of the 9.7 inch iPad because [TS]

00:24:07   it's [TS]

00:24:08   it's you know I mean I don't I've got [TS]

00:24:10   too many reviewed and it says you know I [TS]

00:24:12   mean there's nothing I don't know about [TS]

00:24:13   it I don't use it to get it they had [TS]

00:24:15   them there for me to examine and look at [TS]

00:24:17   and they're fine products but they did [TS]

00:24:19   give me a review unit of the red iphones [TS]

00:24:21   quite nice how's the texture on that [TS]

00:24:24   feels to me exactly like the black one I [TS]

00:24:29   don't have I actually just packed it up [TS]

00:24:32   to send backs but the black one I don't [TS]

00:24:37   have the silver or gold but it feels [TS]

00:24:40   about the same i think blindfolded i [TS]

00:24:42   would not be able to tell the difference [TS]

00:24:43   between the red one and and the other [TS]

00:24:45   non jet black I phones hmm I personally [TS]

00:24:53   feel that it would look better with a [TS]

00:24:54   black face than the white face and I [TS]

00:24:57   wrote that on daring fireball and I got [TS]

00:25:00   a ton of responses and everybody feels [TS]

00:25:02   very strongly about the matter but but a [TS]

00:25:05   lot of people feel very strongly that [TS]

00:25:06   I'm exactly right and what is wrong with [TS]

00:25:09   Apple are they blind why did when they [TS]

00:25:11   make this phone with a black face and [TS]

00:25:13   the other half are very strong saying oh [TS]

00:25:16   my god no this is beautiful exactly as [TS]

00:25:18   is don't encourage them to to change the [TS]

00:25:20   thing I've never had a white iphone and [TS]

00:25:24   I don't think I'd ever want one just it [TS]

00:25:27   seems like an unnecessary distraction [TS]

00:25:29   when you're trying to just see the [TS]

00:25:31   screen yeah for me that's exactly how I [TS]

00:25:33   feel about a my general rule is when in [TS]

00:25:36   doubt buying anything if there's a black [TS]

00:25:38   option get it in black that's just it I [TS]

00:25:42   just live by that motto I have a black [TS]

00:25:45   car just yeah I just caught you to [TS]

00:25:51   generally buy stuff okay in black but I [TS]

00:25:55   for that reason every time I've had [TS]

00:25:57   review unit I phones that are white you [TS]

00:25:59   know white face like with a gold [TS]

00:26:01   background or something like that and I [TS]

00:26:03   don't hate it but I do feel that it [TS]

00:26:05   distracts because when the screens off [TS]

00:26:08   you can see exactly where the screen is [TS]

00:26:09   like you've got this white thing and [TS]

00:26:12   then a black thing with in it whereas [TS]

00:26:14   when the black phone is off it's just a [TS]

00:26:17   black thing [TS]

00:26:20   it's great if you're trying to watch a [TS]

00:26:22   video on a dark airplane why would you [TS]

00:26:24   want a weird white frame around the yes [TS]

00:26:30   green I it but obviously they're very [TS]

00:26:32   popular so I mean yeah it's you know [TS]

00:26:34   there's no accounting for taste but like [TS]

00:26:36   well I would point that out as a good [TS]

00:26:38   year like there's a reason why it [TS]

00:26:39   doesn't seem to me like anybody makes [TS]

00:26:41   white frame televisions it's it to me [TS]

00:26:45   it's unnecessarily distracting but it is [TS]

00:26:48   what it is but anyway I think that this [TS]

00:26:49   red in particular would look good with a [TS]

00:26:51   black front I've also thought though [TS]

00:26:52   I've been saying this for years I mean [TS]

00:26:54   and again it might just be that I just [TS]

00:26:56   like black / white anyway but i think [TS]

00:26:59   that the gold tones would look good with [TS]

00:27:01   a black front sort of a pittsburgh [TS]

00:27:04   steelers look I would definitely buy the [TS]

00:27:07   silver stuff if it had a black front 2d [TS]

00:27:11   whatever it's called these days right [TS]

00:27:12   but i bought the silt the aluminum the [TS]

00:27:16   main silver colored macbook the last two [TS]

00:27:18   years and it's great with the black [TS]

00:27:20   screen frame but if it a white screen [TS]

00:27:22   frame no thanks hmm did you see the [TS]

00:27:26   thing i didn't i didn't bother to do my [TS]

00:27:29   homework but there's a thing where it's [TS]

00:27:32   obviously it's its product red and so [TS]

00:27:35   the proceeds go to help fight AIDS in [TS]

00:27:38   Africa except that in China it's not a [TS]

00:27:43   product red product um but it's I heard [TS]

00:27:48   somewhere somebody said that even though [TS]

00:27:50   it's not marketed as product read it [TS]

00:27:53   Apple still is going to send the same [TS]

00:27:55   portion of the proceeds from the red one [TS]

00:27:57   sold in China to product red so I don't [TS]

00:28:00   know what the deal is there I think it [TS]

00:28:01   might just be I don't know if that's [TS]

00:28:02   true or not true and if it is true III [TS]

00:28:05   don't know why they don't stamp product [TS]

00:28:08   red on it but I don't know there's a lot [TS]

00:28:10   of people who think that the main the [TS]

00:28:11   main target for this phone is China just [TS]

00:28:14   because red is such a popular color in [TS]

00:28:16   China it's the most popular color by far [TS]

00:28:19   I can't recall a time when Apple made [TS]

00:28:24   something that specific red and it [TS]

00:28:26   wasn't a product red co-branded thing [TS]

00:28:29   either no I guess the maybe the you to [TS]

00:28:31   iPod no because that was before I think [TS]

00:28:34   regret existed everything always all in [TS]

00:28:36   product red I think even the ipods yeah [TS]

00:28:42   I think they just do it because you know [TS]

00:28:44   I don't know what percentage of the [TS]

00:28:45   money goes to product red but whatever [TS]

00:28:47   it is it's within their whatever they [TS]

00:28:49   want to give you know they want to give [TS]

00:28:51   that amount to product red anyway you [TS]

00:28:54   know like even little rinky-dink things [TS]

00:28:55   like the red iphone cases our product [TS]

00:28:59   red or like that if you buy the the [TS]

00:29:03   sports strap for your Apple watch that's [TS]

00:29:06   red its product red so it must just be [TS]

00:29:08   some I don't know if it's a legal thing [TS]

00:29:09   in China or if it's a marketing thing in [TS]

00:29:11   China where they feel like marketing [TS]

00:29:13   wise that wouldn't go over well for some [TS]

00:29:15   reason yeah that's interesting I don't [TS]

00:29:17   know could be could be both what else [TS]

00:29:20   did I guess is it's probably ghal thing [TS]

00:29:22   but yeah maybe that's what i think too i [TS]

00:29:24   don't know what China would be different [TS]

00:29:25   than every other non-us entity so no [TS]

00:29:29   they also a minor minor tweak to the [TS]

00:29:33   iphone SE where they changed it from a [TS]

00:29:36   16 or 64 gigabyte storage to your option [TS]

00:29:40   to 32 and 128 which an ironic finally [TS]

00:29:46   yeah no more 16 gigabyte iphones no more [TS]

00:29:50   16 gigabyte ipads either i think the [TS]

00:29:52   last there is still you can still buy a [TS]

00:29:54   16 gigabyte ipod touch but it does [TS]

00:29:56   anybody buy ipod touches anymore i guess [TS]

00:30:00   some people do for kids but not even [TS]

00:30:05   siracusa so all right yeah but that's a [TS]

00:30:08   nice that's a nice thing but it also [TS]

00:30:09   strongly suggests that they're not [TS]

00:30:13   they're not going to update the iphone [TS]

00:30:14   SE other than the storage you know I I [TS]

00:30:18   think it's the last of the phones at [TS]

00:30:20   that size I tweeted this yesterday which [TS]

00:30:25   or maybe the day before I said I miss [TS]

00:30:27   mark Gurman but for real like why I want [TS]

00:30:31   to know why there's no new iPad pros [TS]

00:30:33   because that seemed like the main [TS]

00:30:35   function of the spring rev psychol down [TS]

00:30:38   and we don't have it just as i was about [TS]

00:30:40   to impulse purchase a mid-sized ipad pro [TS]

00:30:43   with a pencil [TS]

00:30:45   I was hoping for an update and now it's [TS]

00:30:48   seems like it's not happening there were [TS]

00:30:51   a lot a lot of the supply chain rumors [TS]

00:30:53   for months I mean dating back to like [TS]

00:30:56   August were saying that there's going to [TS]

00:30:58   be and i guess some of them didn't say [TS]

00:31:01   an ipad for a 9.7 inch iPad pro some of [TS]

00:31:04   the rumors did say that there was a [TS]

00:31:06   low-cost 9.7 inch iPad coming in March [TS]

00:31:08   but they all said that there was a [TS]

00:31:10   updated 12.9 inch iPad pro coming for [TS]

00:31:14   March and it just I thought it just made [TS]

00:31:16   common sense like not talking two little [TS]

00:31:18   birdies or anything but just you know [TS]

00:31:21   Apple is a company of patterns and it's [TS]

00:31:23   you know they've had March new products [TS]

00:31:25   for a while they had marched new [TS]

00:31:26   products this year too and it just [TS]

00:31:28   seemed like a year old iPad pro and a [TS]

00:31:31   year and a half old big ipad pro seemed [TS]

00:31:35   do for updates especially with that pro [TS]

00:31:37   name right seems and some people are [TS]

00:31:40   saying that it's still coming there's [TS]

00:31:42   somebody said it's coming in an event in [TS]

00:31:44   April I don't think that that's going to [TS]

00:31:45   happen at all i don't i don't know but i [TS]

00:31:48   mean i could be wrong but I don't think [TS]

00:31:50   it's coming so maybe at WWDC but well [TS]

00:31:54   the other spring thing recently has been [TS]

00:31:56   that the macbook the 12 inch macbook [TS]

00:31:58   which yeah doesn't seem to have an [TS]

00:32:00   update to spring either so yeah maybe [TS]

00:32:03   you know it seems like there's a couple [TS]

00:32:05   of products that could be updated and [TS]

00:32:07   they aren't in the you know oh my god [TS]

00:32:11   let's how old is the mac pro type era [TS]

00:32:13   just you know products that we know [TS]

00:32:15   Apple still you know cares very much [TS]

00:32:17   about seemed to for an update but do [TS]

00:32:20   they are not like if you're in the [TS]

00:32:22   market for an iPad pro right now what do [TS]

00:32:23   you do I'm waiting I'm I refused to buy [TS]

00:32:27   something oh I don't know last night I [TS]

00:32:29   almost bought one but i think i have to [TS]

00:32:32   wait i think so too unless yeah it's not [TS]

00:32:35   going to be a whole nother year you know [TS]

00:32:36   right it's not like i really need it [TS]

00:32:38   right it's like a impulse purchase if [TS]

00:32:42   anything yeah yeah i'm gonna hold off [TS]

00:32:45   because whether they change the design [TS]

00:32:49   of it or not you know all those rumors [TS]

00:32:52   of the 10 whatever inch sting yeah it [TS]

00:32:56   seems like it's probably not going to be [TS]

00:32:58   a an entire [TS]

00:32:59   extra year so I might as well hold off [TS]

00:33:02   for whatever sort of speed bumps they [TS]

00:33:04   put into it ma'am I don't know I it's [TS]

00:33:07   hard to say I don't know it seems like [TS]

00:33:08   all of the rumors are coming from the [TS]

00:33:10   supply chain and I do feel like if I who [TS]

00:33:14   knows where gurman sources have been but [TS]

00:33:16   it seems like in years past gurman had [TS]

00:33:19   sources from somehow not just from the [TS]

00:33:23   supply chain you know and the supply [TS]

00:33:27   chain once get all the product marketing [TS]

00:33:29   wrong because they don't know there's [TS]

00:33:30   you know all they know is somebody you [TS]

00:33:32   know somebody at a sharp display factory [TS]

00:33:36   in you know in China talks to you know [TS]

00:33:41   ming-chi kuo and tells him hey Apple is [TS]

00:33:43   buying a ton of these 10.5 inch LCD [TS]

00:33:46   panels you know go from there but they [TS]

00:33:50   don't know anything about like what [TS]

00:33:51   product is for or anything like that and [TS]

00:33:53   it's obvious in hindsight that they [TS]

00:33:55   don't know when now the products are [TS]

00:33:56   coming out either at these know my [TS]

00:33:59   favorite one of all time which is that [TS]

00:34:01   the the naming the iphone math I do [TS]

00:34:08   which I I guess in hindsight was that [TS]

00:34:11   was the iphone 6 plus yeah but they got [TS]

00:34:14   the plus the plus name right but the [TS]

00:34:16   iphone man oh i never i think about it [TS]

00:34:19   everyone said well i think about that i [TS]

00:34:21   just laughed my ass off walking down the [TS]

00:34:23   street the phone man i never thought [TS]

00:34:26   about it it that that's what they saw [TS]

00:34:29   the plus symbol and who knows maybe it [TS]

00:34:31   was like a language thing to wear in [TS]

00:34:34   Chinese or whatever language in Asia you [TS]

00:34:39   know if it was Korean or whatever but [TS]

00:34:40   there's some kind of translation from an [TS]

00:34:42   Asian language to English where plus a [TS]

00:34:47   number and a plus sign got turned into [TS]

00:34:49   my math it's just the best I don't know [TS]

00:34:55   what to do I people often ask me I I [TS]

00:34:57   feel like almost every product except [TS]

00:35:00   the iphone is getting harder and harder [TS]

00:35:03   to predict when the hell Apple's going [TS]

00:35:05   to come out with updates do you use an [TS]

00:35:09   iPad pro for anything right now no I've [TS]

00:35:13   I never bought one and I've packed up [TS]

00:35:15   the ones you know I've returned the [TS]

00:35:17   review units that I've had yeah I [TS]

00:35:20   regretted it and then I thought I named [TS]

00:35:22   my thinking was I don't really use an [TS]

00:35:25   iPad a lot so that's an apple device [TS]

00:35:26   that I only buy one every couple years [TS]

00:35:29   like my iPad i'm using right now is an [TS]

00:35:32   ipad mini and I don't even know what [TS]

00:35:36   model it is it's fairly recent no no [TS]

00:35:40   it's not that reason I don't know it's [TS]

00:35:43   an ipad mini from a couple years ago so [TS]

00:35:45   I'm due to get a new one I think I'm [TS]

00:35:47   done with the ipad mini size I think I [TS]

00:35:49   want the 9.7 inch size just because I [TS]

00:35:54   like having everything bigger it's like [TS]

00:35:56   the years since i've had this many of [TS]

00:35:57   the years were i'm starting to need you [TS]

00:35:59   know bigger stuff to be able to read but [TS]

00:36:03   i don't want to buy now and i don't use [TS]

00:36:05   an ipad enough to be tempted at all to [TS]

00:36:08   buy before they come out with the new [TS]

00:36:09   ones yeah same it is a is i think [TS]

00:36:14   there's a good move and an interesting [TS]

00:36:16   move that they went to move the price [TS]

00:36:19   down as opposed to maxing out any sort [TS]

00:36:22   of specs on this new well i think of a [TS]

00:36:25   vision yeah it makes makes total sense [TS]

00:36:27   again it's it's clear that the two [TS]

00:36:29   places they need to go with the ipad as [TS]

00:36:31   they need lower prices and that's what [TS]

00:36:33   this product is all about and they need [TS]

00:36:34   to keep pushing the pro capabilities at [TS]

00:36:36   the high end you know because it runs [TS]

00:36:38   from a this is just a [TS]

00:36:40   three-hundred-dollar thing for a [TS]

00:36:42   classroom full of kids in elementary [TS]

00:36:44   school to or any coffee shop with a [TS]

00:36:47   square reader which is you know right [TS]

00:36:49   right like just to put like almost [TS]

00:36:51   everyone i go into now they're using an [TS]

00:36:52   actual ipad as the point of sale stuff [TS]

00:36:55   yeah and it's you know there are only [TS]

00:37:00   three hundred dollars it's super easy [TS]

00:37:01   that's you know it seems to me like [TS]

00:37:03   every place I go into that uses them as [TS]

00:37:05   a reader it they work very well it's [TS]

00:37:07   there fast you know so it's but in cases [TS]

00:37:13   like that yeah price is a bigger [TS]

00:37:14   difference then power I think they do a [TS]

00:37:18   good job to of figuring out what are the [TS]

00:37:20   things that are pro and which of the [TS]

00:37:23   things that are not [TS]

00:37:25   if there's anything I'm a little bit i [TS]

00:37:27   got like I'm not surprised at all that [TS]

00:37:28   it doesn't support the pencil because [TS]

00:37:30   the pencil I can only imagine that the [TS]

00:37:33   support inside the ipad for the pencil [TS]

00:37:36   is relatively expensive you know that [TS]

00:37:38   it's not like super cheap and the pencil [TS]

00:37:41   itself isn't cheap and so like I don't [TS]

00:37:44   think schools for example elementary [TS]

00:37:46   schools that are so you know price [TS]

00:37:48   sensitive and we're hearing so much that [TS]

00:37:50   they're super you know they're more [TS]

00:37:51   price sensitive than ever they're not [TS]

00:37:53   going to buy Apple pencils for the kids [TS]

00:37:54   because they're surely they're going to [TS]

00:37:56   get lost snapped you know maybe the you [TS]

00:38:01   know stolen who knows so I don't think I [TS]

00:38:03   pencil sleep that for pro I mean you [TS]

00:38:05   could you can use a dumb stylus with a [TS]

00:38:07   regular ipad if you need to write my [TS]

00:38:10   only regret my biggest regret for not [TS]

00:38:12   having an iPad pro right now myself is [TS]

00:38:15   the new app from the icon factory line [TS]

00:38:17   Nia which is a very cool drawing app but [TS]

00:38:21   we and it works just fine as best as it [TS]

00:38:24   possibly could on a non-pro iPad using [TS]

00:38:27   these big finger tip shape styluses like [TS]

00:38:30   I have but clearly it is meant for the [TS]

00:38:34   pencil because it's a very very nice [TS]

00:38:36   drawing app and I don't really like I'm [TS]

00:38:39   an illustrator but it's it's my favorite [TS]

00:38:41   drawing app that I've seen to date for [TS]

00:38:43   the ipad and so just as like a user [TS]

00:38:46   interface nerd i like playing with it to [TS]

00:38:48   see what they've done but it's it's [TS]

00:38:52   clear it you know it's clearly i'm only [TS]

00:38:54   getting half the experience by not [TS]

00:38:55   having an apple pencil right now there's [TS]

00:39:01   a thing that i saw our where Apple told [TS]

00:39:03   me about it really that I don't have a [TS]

00:39:06   link to it but there's a logitech case [TS]

00:39:07   that Apple is promoting especially in [TS]

00:39:11   education with this new iPad and it's [TS]

00:39:15   sort of you can see why Apple wouldn't [TS]

00:39:17   make it himself it's it's thick in it so [TS]

00:39:20   it's in terms of like it it goes it's [TS]

00:39:24   it's both a case around the iPad itself [TS]

00:39:26   and it's more like one of those like [TS]

00:39:28   gorilla cases or whatever they call them [TS]

00:39:29   where it's like a rugged and it's it's [TS]

00:39:33   really quite thick but it also it plugs [TS]

00:39:36   into the Lightning port so it just wrap [TS]

00:39:38   around sort of like a battery case maybe [TS]

00:39:40   it might even be a battery I don't even [TS]

00:39:42   know might but it definitely plugs in to [TS]

00:39:43   the Lightning port and then it has a [TS]

00:39:45   keyboard there's two versions there's [TS]

00:39:48   one that's just a rugged case and then [TS]

00:39:50   there's one with a physical keyboard so [TS]

00:39:52   you can prop it up like a laptop and the [TS]

00:39:55   reason why it plugs in the Lightning [TS]

00:39:56   port is that for standardized tests in K [TS]

00:40:01   through 12 it's the ones that are [TS]

00:40:04   computerized have to be done with a [TS]

00:40:06   keyboard that has a physical connection [TS]

00:40:09   to the computing device you're not [TS]

00:40:11   allowed to take it the standardized [TS]

00:40:13   tests do not allow the use of Bluetooth [TS]

00:40:15   keyboards or mice huh I presumably for [TS]

00:40:20   like cheating type thing like you're not [TS]

00:40:24   allowed I guess it's I guess the idea is [TS]

00:40:26   that when the when the device is in [TS]

00:40:29   testing mode it is not allowed to have [TS]

00:40:32   any wireless io which I guess makes some [TS]

00:40:37   amount of sense just you know I'm not [TS]

00:40:41   quite sure how they enforce it in [TS]

00:40:42   software but that's the idea it's not [TS]

00:40:44   dumb we used to beam Palm Pilot answers [TS]

00:40:47   to each other in high school so you were [TS]

00:40:50   out of the car had a dumb idea I [TS]

00:40:52   definitely was ahead of the curve the [TS]

00:40:53   teacher had no idea what what that thing [TS]

00:40:55   was but it's interesting and I asked so [TS]

00:41:02   the smart connector counts as a wired [TS]

00:41:05   connection so if you wanted to you could [TS]

00:41:07   use an iPad pro and the smart keyboard [TS]

00:41:09   through the smart connector that would [TS]

00:41:12   count that's not wireless because it is [TS]

00:41:14   electricity flowing through a connector [TS]

00:41:16   but it's the I you know the ipad pros [TS]

00:41:20   and the expensive keyboard and [TS]

00:41:22   everything is way outside the budget for [TS]

00:41:23   for elementary schools but I thought [TS]

00:41:26   that was interesting that they can't use [TS]

00:41:27   bluetooth so I guess I'm a little [TS]

00:41:31   surprised that the cheaper iPad this new [TS]

00:41:33   one doesn't have the smarts connector I [TS]

00:41:34   can see why I didn't have the pencil I'm [TS]

00:41:37   a little surprised it doesn't have the [TS]

00:41:38   smarts connector but maybe the smart [TS]

00:41:39   connector adds enough to the cost that [TS]

00:41:41   it really you know that to get all the [TS]

00:41:43   way down to 3 29 you really do have to [TS]

00:41:45   make hard decisions like that yeah it's [TS]

00:41:48   interesting and obviously the screen not [TS]

00:41:50   having [TS]

00:41:51   ty reflective coating on it and yeah and [TS]

00:41:55   it doesn't have the lamination of the [TS]

00:41:57   display to the glass so there's that [TS]

00:42:00   very narrow air gap between the you know [TS]

00:42:05   it just looks like that the pixels are [TS]

00:42:07   slightly lower they are in fact slightly [TS]

00:42:09   further away from the surface of the [TS]

00:42:11   glass than they are on the like the ipad [TS]

00:42:14   air to the ipad pro and all the iphones [TS]

00:42:17   from recent years but on a device that [TS]

00:42:19   big i saw one last week it doesn't it's [TS]

00:42:22   not very noticeable I don't know if I [TS]

00:42:24   you know I guess I could do it side by [TS]

00:42:26   side but it just if you just gave me one [TS]

00:42:28   iPad and asked me to guess I'm not sure [TS]

00:42:31   if I could see it oh it's new to mine [TS]

00:42:36   has some I think some permanent [TS]

00:42:40   fingerprints on it at this point even [TS]

00:42:42   with the anti-reflective so I've told [TS]

00:42:47   this story before but III it's one of my [TS]

00:42:51   favorites so one of the two times that I [TS]

00:42:54   met Steve Jobs personally was after the [TS]

00:42:59   keynote when they announced the iphone 4 [TS]

00:43:01   which was the first retina iphone and [TS]

00:43:04   the first one where the screen was fused [TS]

00:43:07   to the glass and it's the hands-on area [TS]

00:43:10   it was on the side hallway beside the [TS]

00:43:13   big keynote area in Moscone and I was [TS]

00:43:16   just hanging around and I got to talk to [TS]

00:43:19   Scott Forstall and he did I'd never [TS]

00:43:21   talked to him before and he obviously [TS]

00:43:23   knew who I was and he said he read you [TS]

00:43:25   know Reed's daring fireball likes a lot [TS]

00:43:26   it was very complimented we had a great [TS]

00:43:28   little discussion and Katie cotton was [TS]

00:43:35   talking to me then and then she said [TS]

00:43:37   would you like to meet Steve and I just [TS]

00:43:39   I just said has anybody ever said no to [TS]

00:43:41   that and she laughed and said no [TS]

00:43:44   actually nobody has ever said no to that [TS]

00:43:45   and I said sure so she walked me over [TS]

00:43:47   and introduced me and I said you know [TS]

00:43:48   she was talking with with steve jobs and [TS]

00:43:50   forestall and he asked what I thought of [TS]

00:43:55   the phone I said it was beautiful I've [TS]

00:43:56   been waiting for retina screens forever [TS]

00:44:00   you know high resolution screens we [TS]

00:44:03   talked about other I don't know prob [TS]

00:44:04   about five minutes [TS]

00:44:05   felt like just rushed right by but I [TS]

00:44:07   said like about the lamination and I had [TS]

00:44:09   quite a question about that and he had [TS]

00:44:11   all the details he knew exactly how it [TS]

00:44:13   worked he's now in fact he said they had [TS]

00:44:14   to you know they they they had to invent [TS]

00:44:16   the machines to do it there was no but [TS]

00:44:19   no no factory in China could do it so [TS]

00:44:21   they invented their own machines and [TS]

00:44:23   filled the factory in Foxconn with these [TS]

00:44:26   apple and vented machines to do it and I [TS]

00:44:29   said so but those so there's literally [TS]

00:44:30   no air gap anymore it's impossible for [TS]

00:44:33   like a piece of dust to get between the [TS]

00:44:35   screen and the glass and he said nope [TS]

00:44:38   it's absolutely impossible and so I took [TS]

00:44:40   out my personal 3gs and I said so I [TS]

00:44:42   can't get like like this and I showed [TS]

00:44:44   him the piece of dust they could be [TS]

00:44:46   talking yeah that was sort of like about [TS]

00:44:49   right right in the center of the screen [TS]

00:44:50   horizontally or yeah horizontally and [TS]

00:44:53   about about two inches up from the [TS]

00:44:54   bottom and he laughed and he said no [TS]

00:44:57   that can't happen again but I that's out [TS]

00:45:00   I love that I got to show Steve Jobs the [TS]

00:45:01   piece of dust yeah in my iphone nice a [TS]

00:45:06   good use of a rare opportunity what else [TS]

00:45:14   did they have they had the was there any [TS]

00:45:15   more hardware I think you know they had [TS]

00:45:18   that they had the app with rice [TS]

00:45:19   interesting and to me this the app is a [TS]

00:45:23   sign that there's not an event coming [TS]

00:45:25   before WWDC because that's the kind of [TS]

00:45:28   thing that seemed like it would have [TS]

00:45:29   been Dems phul for a live demo demo a [TS]

00:45:32   ball totally demo yeah and in fact in [TS]

00:45:34   the briefing that I had by far and away [TS]

00:45:37   the overall majority of the time was [TS]

00:45:39   talking about clips and demoing clips [TS]

00:45:41   and going through a sort of you know [TS]

00:45:43   here's how you use it type thing which [TS]

00:45:46   is it out now because it's now three it [TS]

00:45:48   is coming out and quote unquote April oh [TS]

00:45:51   it was funny so they said it would you [TS]

00:45:54   know it requires 10 3 and I asked if [TS]

00:45:57   that meant is it going to come out the [TS]

00:46:02   same day 10.3 comes out because that you [TS]

00:46:03   know they didn't have an announcement [TS]

00:46:04   date for 10.3 and it is so typical apple [TS]

00:46:07   where the answer was it it's good [TS]

00:46:13   it's coming out they said to me it's [TS]

00:46:15   coming out in April and requires iOS [TS]

00:46:17   10.3 and I said does that mean it's [TS]

00:46:19   going to come out the same day 10.3 [TS]

00:46:20   comes out and their answer was it's [TS]

00:46:22   coming out in April and it requires iOS [TS]

00:46:24   10.3 amazing you've had those answers to [TS]

00:46:29   write or layers and and when they repeat [TS]

00:46:32   the answer once and they do it they [TS]

00:46:34   don't do it like you're a moron they [TS]

00:46:36   don't they don't do it as though they [TS]

00:46:38   haven't told you that before they they [TS]

00:46:40   do it with a please take a hint that [TS]

00:46:43   this is all I can't I'm not going to I [TS]

00:46:45   can't give you a yes or no so I took it [TS]

00:46:49   to mean that maybe it was going to and [TS]

00:46:51   then maybe that's what they were [TS]

00:46:52   shooting for but I think what happened [TS]

00:46:54   they did know it wasn't coming out till [TS]

00:46:56   April already and I think I was there [TS]

00:46:58   last Wednesday I forget what day but it [TS]

00:47:02   was last week they did know that Clips [TS]

00:47:06   wasn't coming out till April and I think [TS]

00:47:09   that maybe what happened is that 10.3 [TS]

00:47:10   was ready first and they didn't want to [TS]

00:47:12   hold it back I don't think they like [TS]

00:47:14   holding back iOS updates because of the [TS]

00:47:16   security stuff in them that when they [TS]

00:47:18   when they get the go-ahead from their [TS]

00:47:20   testing people that hey this is this is [TS]

00:47:22   ready to ship they ship it but anyway I [TS]

00:47:26   think it's a great app I know that at [TS]

00:47:29   first there was sort of it seemed like [TS]

00:47:31   some of the initial out reaction on [TS]

00:47:32   Twitter was sort of a 0 apple's piling [TS]

00:47:35   on this me to a snapchat snapchat / [TS]

00:47:40   Instagram / every single product [TS]

00:47:44   facebook-owned stories sort of [TS]

00:47:46   multimedia posting things and and [TS]

00:47:52   there's some part of that that's [TS]

00:47:54   obviously there because Apple emphasize [TS]

00:47:56   is emphasizing that you can share these [TS]

00:47:58   they're just videos and you can share [TS]

00:47:59   them to any service you want but they're [TS]

00:48:04   not they're not making their own social [TS]

00:48:06   network to do it has nothing to do with [TS]

00:48:08   the networking it has just to do with [TS]

00:48:10   the creation of this new sort of hybrid [TS]

00:48:13   media format and I find it fascinating [TS]

00:48:15   and I in the time I got to play with it [TS]

00:48:18   I was super impressed with the app it is [TS]

00:48:20   to me saw it is the software equivalent [TS]

00:48:26   of air [TS]

00:48:27   we're hardware-wise air pods are my [TS]

00:48:29   favorite new apple product in a long [TS]

00:48:32   time and and to me is Apple at its best [TS]

00:48:35   I think clips is the same thing with [TS]

00:48:38   software sure it's just a little thing [TS]

00:48:40   it's not like a major you know a super [TS]

00:48:44   major new thing in the same way that you [TS]

00:48:46   hate they're just headphones right it's [TS]

00:48:48   sure it's just a little way to make [TS]

00:48:49   little animated movies but it's so well [TS]

00:48:53   done like I described it on Twitter I [TS]

00:48:55   worked on this tweet for a while but I [TS]

00:48:57   described it as it's as though keynote [TS]

00:48:59   and I movie had a baby and the kid got [TS]

00:49:01   all the best genes from both parents and [TS]

00:49:03   if you want to look at a deeper and more [TS]

00:49:09   strategically it's also you know the one [TS]

00:49:11   of the first if not the first augmented [TS]

00:49:14   reality software tools from Apple yeah [TS]

00:49:17   in a sense yeah if you believe that they [TS]

00:49:21   are building a our glasses and and the [TS]

00:49:24   new iphone might have some AR features [TS]

00:49:26   in it seems pretty obvious to start [TS]

00:49:29   shipping that kind of stuff well I guess [TS]

00:49:32   it kind of is an AR feature I don't know [TS]

00:49:34   it does it definitely but it is it AR I [TS]

00:49:42   don't know if it qualifies but like for [TS]

00:49:44   example if I whoo AAR is kind of a murky [TS]

00:49:46   thing to define right like you know in [TS]

00:49:48   some senses Pokemon go as they are but [TS]

00:49:50   in others it's not really just you know [TS]

00:49:52   a game so right in some sense I almost [TS]

00:49:56   feel yeah like let's not worry about the [TS]

00:49:58   what what is it is not augmented reality [TS]

00:50:01   and it's it in a capital a capital R [TS]

00:50:04   sense but instead just think about the [TS]

00:50:07   ways that these devices with especially [TS]

00:50:11   the camera but other other send a [TS]

00:50:13   microphone camera and microphone are [TS]

00:50:15   obviously the two main inputs but other [TS]

00:50:16   sensors as well are aware of their where [TS]

00:50:20   they are and how they're being used and [TS]

00:50:21   so the example with clips is if I'm [TS]

00:50:23   shooting you and I'm putting you in a [TS]

00:50:25   clip it does real-time facial [TS]

00:50:28   recognition and knows that you're that [TS]

00:50:30   dan frommer is in the clip and so it's [TS]

00:50:33   already there [TS]

00:50:35   and I I forget exactly how that comes [TS]

00:50:38   into play I know one way that it comes [TS]

00:50:40   into play is when I'm done making the [TS]

00:50:41   clip it and I go to share it it'll if it [TS]

00:50:44   knows that you were in the clip it'll [TS]

00:50:46   suggest sending it to you that's cool [TS]

00:50:48   all right there might be other things [TS]

00:50:52   too though that you can do within the [TS]

00:50:53   clip to somehow get you labeled or [TS]

00:50:55   something like that you know my number [TS]

00:50:59   one feature request from the internet is [TS]

00:51:01   still the feed of photos that I'm in the [TS]

00:51:04   background of yeah taken by all random [TS]

00:51:07   people yeah some some somewhere that [TS]

00:51:10   exists that just hasn't been turned on [TS]

00:51:12   yet that's called the NSA yeah okay yeah [TS]

00:51:15   yes but some somebody's going to make a [TS]

00:51:19   public version of that and it it will be [TS]

00:51:21   weird but you know no I remember reading [TS]

00:51:26   a story it just it's sort of a tangent [TS]

00:51:28   but I remember seeing reading a story in [TS]

00:51:29   Wired magazine i'm going to say ten [TS]

00:51:32   years ago but i don't even know if i was [TS]

00:51:33   still reading wired ten years ago so it [TS]

00:51:35   might have been 15 or 20 years ago but [TS]

00:51:38   somebody was writing about as as [TS]

00:51:43   municipalities and cities put cameras at [TS]

00:51:46   intersections and stuff like that you [TS]

00:51:49   know and that there's video monitoring [TS]

00:51:51   of public spaces that the right way they [TS]

00:51:54   did you know that it's right for [TS]

00:51:56   everybody to be concerned about privacy [TS]

00:51:57   and and access to the footage but the [TS]

00:52:01   way to deal with it isn't to lock it [TS]

00:52:03   down super tight and only allow like the [TS]

00:52:06   police to see it and the way to do it is [TS]

00:52:08   to make them public so that if there's a [TS]

00:52:10   you know if there's a traffic camera at [TS]

00:52:14   15th and locust and the police can get [TS]

00:52:16   the footage of it everybody should be [TS]

00:52:18   able to get the footage of it over the [TS]

00:52:19   internet because if I was standing there [TS]

00:52:21   I could see what's going on at the [TS]

00:52:22   corner so if there's a camera there and [TS]

00:52:24   it's a publicly owned camera why can't I [TS]

00:52:26   get the footage of the camera and [TS]

00:52:28   there's some sense to that to me but you [TS]

00:52:32   know i i'm not saying i completely agree [TS]

00:52:34   with it but i can see the logic behind [TS]

00:52:35   it and I can sort of see the logic of [TS]

00:52:37   look if some entities are collecting [TS]

00:52:39   background information about who's in [TS]

00:52:41   all these pictures that are being posted [TS]

00:52:43   to Twitter maybe everybody should have [TS]

00:52:45   that information if the pictures [TS]

00:52:48   if if it's a public picture right if the [TS]

00:52:50   picture has been posted to Twitter it's [TS]

00:52:52   there why not but notify me of it I'm [TS]

00:52:56   not sure about them anyway clips yeah I [TS]

00:52:59   think clips is pretty exciting yeah I'm [TS]

00:53:02   pumped for that one that should be cool [TS]

00:53:03   but that's the kind of thing where you [TS]

00:53:05   know I I guess that if there was going [TS]

00:53:07   to be a a time to show that publicly and [TS]

00:53:11   give a 10-15 minute demo of it he would [TS]

00:53:14   downstate more desirable yeah it would [TS]

00:53:16   be on stage and be more desirable than [TS]

00:53:18   you know whatever however many places [TS]

00:53:21   were pre briefed and and got to well it [TS]

00:53:24   yeah because it's hard cuz even even if [TS]

00:53:26   they have exciting new like like that I [TS]

00:53:30   all right it's just a red iphone 7 [TS]

00:53:33   really I mean you know it's the red is [TS]

00:53:35   nice but it's not really demo bowl on [TS]

00:53:37   stage like ultimately it's the type of [TS]

00:53:39   thing you really need to see in person [TS]

00:53:40   everybody needs to go to a store and see [TS]

00:53:42   it to really appreciate it because you [TS]

00:53:44   know it's going to look good in the [TS]

00:53:45   product photography so the quit you know [TS]

00:53:47   the real question for anybody who's [TS]

00:53:48   actually think about buying one is what [TS]

00:53:50   does it look like in person so showing [TS]

00:53:51   it on stage doesn't really help iPhone [TS]

00:53:54   se has more storage with that you can't [TS]

00:53:56   demo that that's that is at best one [TS]

00:53:59   slide and what seven seconds of stage [TS]

00:54:01   time software like clips is what you [TS]

00:54:04   need to actually fill a presentation [TS]

00:54:05   which also says it there's too much at [TS]

00:54:10   WWDC to save that for maybe I don't know [TS]

00:54:14   or maybe they just one of those things [TS]

00:54:15   where it's ready to go and they want to [TS]

00:54:17   get it out you know yeah they one of the [TS]

00:54:20   things that worked well for me at least [TS]

00:54:21   in my brief demo time in admittedly a [TS]

00:54:24   you know enclosed environment so it [TS]

00:54:27   wasn't lots of public noise or anything [TS]

00:54:28   like that but the way that you when you [TS]

00:54:32   speak when you can set you doesn't do it [TS]

00:54:34   all the time but you can turn on like a [TS]

00:54:36   title style and while the title style is [TS]

00:54:38   on it will you speak to the camera and [TS]

00:54:41   what you're saying turns into these [TS]

00:54:43   animated titles oh cool it works very [TS]

00:54:47   well and it it does it in a depending on [TS]

00:54:52   the style i think but at least in [TS]

00:54:54   certain of the styles the words only [TS]

00:54:55   appear as you speak them so and one of [TS]

00:55:01   the things that there [TS]

00:55:02   super cognizant of and it's clearly [TS]

00:55:04   designed for is that yeah these videos [TS]

00:55:10   they have sound and they even have all [TS]

00:55:13   these cool music soundtracks you can do [TS]

00:55:14   with them but that the assumption is [TS]

00:55:16   that in many contexts they're going to [TS]

00:55:18   be played with the sound off because [TS]

00:55:19   people are at work or they're in public [TS]

00:55:21   and nobody nobody likes a video that [TS]

00:55:24   auto plays would sound and so that's why [TS]

00:55:28   they I think they put so much emphasis [TS]

00:55:29   on these titles but it's really pretty [TS]

00:55:32   cool the way that the titles sync up [TS]

00:55:34   with the words you're saying as you're [TS]

00:55:36   saying them and it seems like the sort [TS]

00:55:39   of thing that would take a lot of [TS]

00:55:40   fiddling with in the software to do but [TS]

00:55:45   you don't you just stayed you just turn [TS]

00:55:47   on the title and as you're holding the [TS]

00:55:48   button it happens automatically you get [TS]

00:55:52   the result as you get effect that looks [TS]

00:55:54   like it took a lot of precision editing [TS]

00:55:55   and instead you got it automatically [TS]

00:55:57   that's that's cool that sounds a as [TS]

00:56:03   close to magic as we can get these days [TS]

00:56:04   almost yeah I think maybe the single [TS]

00:56:07   most appellee thing about it is that [TS]

00:56:09   among the soundtracks that that they've [TS]

00:56:12   commissioned they number one they've [TS]

00:56:14   commissioned a whole bunch of these [TS]

00:56:15   soundtracks of different styles but [TS]

00:56:17   they've had the artists who make them [TS]

00:56:19   make them in a whole bunch of different [TS]

00:56:21   lengths so the same song if you make [TS]

00:56:26   just a little for second clip there's a [TS]

00:56:28   version of it that that maybe isn't [TS]

00:56:32   recorded as exactly four seconds but [TS]

00:56:34   there's a version for hey what if the [TS]

00:56:36   clip is only like three to five seconds [TS]

00:56:37   long we'll use this one and there's a [TS]

00:56:39   beginning and an end that makes sense [TS]

00:56:41   but if you have a 30-second clip it's [TS]

00:56:43   the same song but it's it's a different [TS]

00:56:46   version that is meant to be roughly 30 [TS]

00:56:48   seconds long but the part that super [TS]

00:56:51   Apple II is that they have ones that are [TS]

00:56:52   that were created by Hans Zimmer they [TS]

00:56:56   actually paid Hans Zimmer to do some of [TS]

00:56:58   these like every other tech company in [TS]

00:57:02   the world I think would have might have [TS]

00:57:04   hired somebody like you know sondheimer [TS]

00:57:07   you know make us something that sounds [TS]

00:57:10   like a Hans Zimmer song and instead [TS]

00:57:11   Apple went and paid Hans Zimmer to do it [TS]

00:57:13   it's pretty cool [TS]

00:57:15   did you get a sense it's mostly for tall [TS]

00:57:18   screen video for mobile video or is it [TS]

00:57:21   also for uploading YouTube and stuff it [TS]

00:57:24   is in fact the app only works when [TS]

00:57:29   you're holding it tall screen and app [TS]

00:57:31   does not rotate but the format is like [TS]

00:57:36   old-school Instagram it is only and [TS]

00:57:38   always square oh wow and it is intended [TS]

00:57:43   for consumption on mobile first and they [TS]

00:57:49   I asked about this is great that you [TS]

00:57:52   asked because it was one of my big [TS]

00:57:53   questions if you import so anything you [TS]

00:57:56   shoot wire in Clips is always [TS]

00:57:59   automatically square if you import from [TS]

00:58:02   your library a a photo or a video that [TS]

00:58:07   you shot in a you know rectangular [TS]

00:58:09   format it crops to a square but you get [TS]

00:58:13   to pan and scan within it to where you [TS]

00:58:15   want it and if it's a video you can it's [TS]

00:58:18   not just like you pick the square and [TS]

00:58:19   the whole thing you can change it as the [TS]

00:58:21   video plays like which which portion of [TS]

00:58:24   it appears in the square that's what I [TS]

00:58:26   mean about it being a very you know like [TS]

00:58:28   a keynote / iMovie asked caliber app [TS]

00:58:32   like every little thing like that that I [TS]

00:58:34   could think of during the demo they were [TS]

00:58:36   like yes it already does that like I [TS]

00:58:38   thought I had them pegged on a whole [TS]

00:58:40   bunch of these things I thought oh well [TS]

00:58:41   what happens if the beginning of the [TS]

00:58:43   video the center is the best part but at [TS]

00:58:45   the end of the video the best parts over [TS]

00:58:46   on the right they've it handles that and [TS]

00:58:50   so the idea the idea is they said this [TS]

00:58:53   is one of the things they said about [TS]

00:58:54   going with square is that on mobile [TS]

00:58:56   square always looks good and what [TS]

00:59:00   they've noticed is that a lot of people [TS]

00:59:01   in their observations even when you're [TS]

00:59:06   watching 16 29 horizontal video on their [TS]

00:59:10   phone if it's a short clip they don't [TS]

00:59:13   even bother rotating the phone they just [TS]

00:59:14   watch it tiny and centered in their [TS]

00:59:18   phone as its held tall because it's so [TS]

00:59:22   much more comfortable to hold your phone [TS]

00:59:24   tall than to hold it sideways [TS]

00:59:26   yeah I definitely do that what sense do [TS]

00:59:31   you get on why they made something like [TS]

00:59:33   this it seems kind of you know used to [TS]

00:59:36   make stuff like this like photo booth [TS]

00:59:37   and on the Mac because there was a [TS]

00:59:40   camera on the front of the ACT book and [TS]

00:59:43   you needed something to do with it but I [TS]

00:59:45   things like they do this less often now [TS]

00:59:47   I do think so and I think that's why I'm [TS]

00:59:50   so that's why it makes me so happy [TS]

00:59:51   because I do think that making creative [TS]

00:59:53   tools is what Apple does best and I [TS]

00:59:55   think it's a sense I you know they don't [TS]

00:59:59   really [TS]

00:59:59   really [TS]

01:00:00   they generally apple doesn't generally [TS]

01:00:02   like to explain the why behind a lot of [TS]

01:00:04   things but I just think it's because [TS]

01:00:05   they could and they knew that they could [TS]

01:00:07   do a good job I think they saw an [TS]

01:00:09   opportunist aw this I guess they kind of [TS]

01:00:12   did say was that they could kind of see [TS]

01:00:15   that this hybrid format is becoming a [TS]

01:00:18   new thing you know that it's I got a [TS]

01:00:21   meta level above a video or a still [TS]

01:00:25   photo or even just a still photo with a [TS]

01:00:29   like a static annotation over it you [TS]

01:00:32   know how like you can make in mail now [TS]

01:00:33   like if I paste an image in mail I can [TS]

01:00:36   edit the hit click the little toolbox [TS]

01:00:38   and draw like an arrow or circle [TS]

01:00:40   something on the image that that that a [TS]

01:00:46   sort of combination between a video and [TS]

01:00:48   an annotated image is becoming the new [TS]

01:00:51   format and that they could make a tool [TS]

01:00:54   that that does it better and it really [TS]

01:00:57   does it does also all the things you [TS]

01:00:59   think you could do like when you drag [TS]

01:01:03   out a thought bubble or something like [TS]

01:01:06   that you can pinch it to scale it you [TS]

01:01:09   can to finger twist it to rotate it you [TS]

01:01:13   can drag it anywhere you want on the [TS]

01:01:15   canvas everything you think you should [TS]

01:01:17   be able to do to the little things you [TS]

01:01:18   dragged out and put on the on the canvas [TS]

01:01:21   you can do so it's I know and I think [TS]

01:01:25   some of it is we know how to do this [TS]

01:01:27   already right like the end result is a [TS]

01:01:29   is a format that's sort of new but the [TS]

01:01:33   the little things you can do you know [TS]

01:01:36   Apple already had some of the software [TS]

01:01:38   to do it it's interesting though with [TS]

01:01:42   the square aspect ratio because then I [TS]

01:01:46   don't know if you can make much use of [TS]

01:01:49   this uploading to an Instagram stories [TS]

01:01:52   or snapchat or something like that so it [TS]

01:01:55   is not super useful for that I guess [TS]

01:01:59   well I wonder though maybe what people [TS]

01:02:01   will do with them though is upgrade them [TS]

01:02:02   to as a regular Instagram post true [TS]

01:02:05   which I'm doing less up now because of [TS]

01:02:08   the stories so maybe that'll be [TS]

01:02:11   useful yeah i don't know i don't i don't [TS]

01:02:14   know if I've ever even posted an [TS]

01:02:15   Instagram story I don't know what to [TS]

01:02:16   make of it with instagram stories you [TS]

01:02:20   love it I think it's great but I can see [TS]

01:02:23   why people don't do it too but with [TS]

01:02:24   instagram stories correct me if i'm [TS]

01:02:26   wrong you can't pick from your library [TS]

01:02:28   you've got to create a new thing right [TS]

01:02:29   now on the fly now you can use anything [TS]

01:02:32   from the last 24 hours that was kind of [TS]

01:02:35   something they did differently than [TS]

01:02:36   snapchat snapchat won't let you used to [TS]

01:02:39   not let you pick from the library now [TS]

01:02:41   you kind of can but it's not super great [TS]

01:02:43   so if i make a clip and save it to my [TS]

01:02:45   library i could upgrade upload it as an [TS]

01:02:47   Instagram story yes yeah I think people [TS]

01:02:50   might do that I really do because I [TS]

01:02:51   think that it's a richer editing tool [TS]

01:02:53   it's it's it's got it'll be it'll zoom [TS]

01:02:57   in then because Instagram stories will [TS]

01:02:59   take up the full 16 by 9 vertical frame [TS]

01:03:02   oh I wonder if it'll zoom in or Phil [TS]

01:03:04   will just crop it or you know like [TS]

01:03:06   letterbox it it will zoom in yeah well [TS]

01:03:11   well at least that's what does with [TS]

01:03:12   still photos I have not actually tried [TS]

01:03:14   it with a square video well I think it [TS]

01:03:17   will zoom in hmm well I don't know but [TS]

01:03:21   some people who do like some more I've [TS]

01:03:24   noticed some people I think using either [TS]

01:03:25   iMovie or Final Cut to make crazy you [TS]

01:03:29   know effects in their Instagram stories [TS]

01:03:31   and then popping it in there obviously [TS]

01:03:34   using tools you couldn't use in the [TS]

01:03:35   native Instagram amount but most people [TS]

01:03:38   obviously don't do that most people are [TS]

01:03:39   using the Instagram tools well I don't [TS]

01:03:42   know again I'm not a story user so maybe [TS]

01:03:44   I'm the wrong person to judge it but I [TS]

01:03:46   would think that if you take the time to [TS]

01:03:47   use clips which is a little bit more [TS]

01:03:49   effort than just whipping it out you [TS]

01:03:51   know just doing it live in the instagram [TS]

01:03:53   app if you're going to take the time to [TS]

01:03:55   use Clips you probably want to post it [TS]

01:03:56   as a regular post anyway not have it [TS]

01:03:58   disappear yeah that makes sense I don't [TS]

01:04:02   know I am really excited about it and I [TS]

01:04:04   just think it from what I saw it is [TS]

01:04:06   really really well done it's it's not [TS]

01:04:08   just that the features are well done but [TS]

01:04:10   even the the user experience I don't [TS]

01:04:16   know what you call it but the the layout [TS]

01:04:19   of the app is very very very [TS]

01:04:22   thoughtfully done again a weight in it [TS]

01:04:25   the best sort of structure to the entire [TS]

01:04:29   user interface which is that I think [TS]

01:04:30   most people will never even think wow [TS]

01:04:33   this has a really nice interface because [TS]

01:04:35   it's just so obvious you know like it's [TS]

01:04:36   when you do it right it it it just [TS]

01:04:40   disappears all it is is just two layers [TS]

01:04:42   it's like at the root level there's just [TS]

01:04:45   a horizontal stream of your clips that [TS]

01:04:48   you've already made so you can select a [TS]

01:04:50   clip that you're like halfway through me [TS]

01:04:53   a clip meaning a project right so you [TS]

01:04:55   can select one that you're already [TS]

01:04:56   already made and it opens back up again [TS]

01:04:59   and then that's that's the only two [TS]

01:05:02   layers there's one for choosing and then [TS]

01:05:04   you tap one or make add the + button to [TS]

01:05:06   create a new one and you're in the clips [TS]

01:05:09   editor and within the clips editor [TS]

01:05:11   there's only just a few things you can [TS]

01:05:12   do and you'd it's there's no way to get [TS]

01:05:14   lost you know like one of it I I feel [TS]

01:05:17   like apps like Instagram like instagram [TS]

01:05:18   has broken all the rules of what [TS]

01:05:21   Instagram is by adding all these new [TS]

01:05:23   features right like when you swipe from [TS]

01:05:26   the left to go to the thing where you [TS]

01:05:28   edit your stories or whatever the hell [TS]

01:05:30   that is like where are you in the app [TS]

01:05:32   spatially your it's just something they [TS]

01:05:34   made up there's no on-screen indication [TS]

01:05:38   of where you are like as opposed to the [TS]

01:05:39   old Instagram where you were always in [TS]

01:05:42   one of the five tabs at the bottom of [TS]

01:05:43   the screen well actually if you do it [TS]

01:05:47   now there's a little slider that kind of [TS]

01:05:50   suggested you're going toward the camera [TS]

01:05:52   there's a little slider thing but yeah I [TS]

01:05:56   I kind of get what you're going it they [TS]

01:05:58   definitely borrowed a lot of this [TS]

01:05:59   navigational concept from snapchat that [TS]

01:06:02   was very confusing at first but now well [TS]

01:06:06   and the other one too is you can slide [TS]

01:06:07   to the other side too and you're in your [TS]

01:06:09   direct messages and I know what you mean [TS]

01:06:11   I see what you mean that there's I'm [TS]

01:06:12   looking at it right now they yes I see [TS]

01:06:14   the little indicator that it's over [TS]

01:06:15   there but an Instagram to me is better [TS]

01:06:18   than a better than snapchat I mean [TS]

01:06:20   snapchat feels like a fever dream to me [TS]

01:06:22   i mean i honest to god feel like I'm [TS]

01:06:24   losing my mind when I a just try to [TS]

01:06:27   understand the app and be trying to try [TS]

01:06:30   to understand how it's fabulously [TS]

01:06:32   popular right it really does make me [TS]

01:06:36   feel like I'm losing my goddamn mind [TS]

01:06:37   whereas Instagram was always I mean [TS]

01:06:41   right from the first day that it shipped [TS]

01:06:42   I was like oh I love the design of this [TS]

01:06:44   app I get it and and my design [TS]

01:06:48   sensibilities are sympathetic with the [TS]

01:06:50   people who designed this even now that [TS]

01:06:52   they've added these things I still think [TS]

01:06:54   that the people who design Instagram are [TS]

01:06:56   of a like mind to me but I still feel [TS]

01:07:01   like it's kind of confusing yeah I guess [TS]

01:07:05   the other thing that I saw along these [TS]

01:07:07   same lines is I did see some day one [TS]

01:07:09   criticism from people on Twitter of why [TS]

01:07:11   is this a separate app why didn't they [TS]

01:07:13   just make this part of the camera app [TS]

01:07:14   and I think that that's that what I'm [TS]

01:07:17   talking about is exactly why I'm glad [TS]

01:07:19   Apple did not do that I think the camera [TS]

01:07:22   app already kind of has a lot of stuff [TS]

01:07:24   going on and this is very different than [TS]

01:07:28   like the camera app is all about getting [TS]

01:07:29   one shot either a still or a video clip [TS]

01:07:32   and clips is all about making editing [TS]

01:07:35   multiple clips together into a thing [TS]

01:07:37   like I I feel like separating it into [TS]

01:07:40   its own second app is exactly the right [TS]

01:07:43   thing for Apple to do and I think it's [TS]

01:07:45   exactly why iOS is so much less [TS]

01:07:48   cluttered than the Mac I mean that whole [TS]

01:07:50   why don't you put it in the Apple in the [TS]

01:07:52   same app is exactly how i tunes got from [TS]

01:07:55   a simple music right i was gonna say [TS]

01:07:57   these are the same people who are there [TS]

01:07:59   wasn't talking about itunes bloat maybe [TS]

01:08:01   there was a time when itunes was like [TS]

01:08:03   the perfect example of an app that did [TS]

01:08:06   one thing really well i really was okay [TS]

01:08:09   instead of having a giant folder full of [TS]

01:08:11   mp3's just throw them all into itunes [TS]

01:08:14   it'll sort them all out and you've got a [TS]

01:08:17   nice little music library that's [TS]

01:08:19   organized by artist by album and every [TS]

01:08:26   other feature they added like the [TS]

01:08:27   visualizers and stuff was at least [TS]

01:08:29   related to music playback and so you [TS]

01:08:32   know i always do whenever you think like [TS]

01:08:33   why not add that to the camera app just [TS]

01:08:35   think that that's how camera app turns [TS]

01:08:37   into itunes and five years plus if it [TS]

01:08:42   extends to new sensors like you know I [TS]

01:08:46   our facial stuff or whatever that [TS]

01:08:49   may not want in the main camera app [TS]

01:08:50   either no so anyway I think clips is [TS]

01:08:54   gonna be pretty popular but it's not out [TS]

01:08:55   yet so I guess we should stop talking [TS]

01:08:57   about it alright done let me take a [TS]

01:08:59   break and thank our next sponsor it is [TS]

01:09:01   our good friends at Casper Casper makes [TS]

01:09:04   an obsessively engineered mattress at a [TS]

01:09:05   shockingly fair price go to Casper calm [TS]

01:09:08   / at the talk show and use code the talk [TS]

01:09:11   show for fifty bucks towards your [TS]

01:09:12   mattress with one exception I will tell [TS]

01:09:15   you about in a moment caps / created one [TS]

01:09:17   perfect mattress they have engineers [TS]

01:09:19   mattress engineers that's a real thing [TS]

01:09:21   they make one type of mattress it's a [TS]

01:09:24   combination of memory foam and some [TS]

01:09:27   other type of foam that's just the right [TS]

01:09:30   amount of Bounce just the right you [TS]

01:09:32   don't up it's madness buying mattresses [TS]

01:09:35   from other companies where they have [TS]

01:09:36   seven different types of mattresses to [TS]

01:09:38   choose from all you should have to do is [TS]

01:09:41   choose the size of bed you have and then [TS]

01:09:44   get a good mattress that's it and that's [TS]

01:09:46   the way Casper works you pick a size [TS]

01:09:49   there's only one style they ship it to [TS]

01:09:51   you in a crazy small box at least [TS]

01:09:54   crazily small compared to the size [TS]

01:09:56   mattress that it is you open it [TS]

01:09:59   according to their instructions take it [TS]

01:10:00   up to your bedroom first don't open it [TS]

01:10:02   downstairs take it to the bedroom open [TS]

01:10:04   it up in there it sucks all the air out [TS]

01:10:06   of the room so be careful you know don't [TS]

01:10:09   hold your breath while it while it and [TS]

01:10:11   then Shh you've got a full size mattress [TS]

01:10:14   right there in your room it's a great [TS]

01:10:16   mattress I've talked to I've convinced [TS]

01:10:19   family members to buy these things and [TS]

01:10:20   everybody's like wow that is an amazing [TS]

01:10:22   mattress I mean it's it's this is [TS]

01:10:24   probably like the one product that I [TS]

01:10:26   Hawk here on the talk show that I've [TS]

01:10:29   actually gotten the most people that I [TS]

01:10:31   know personally to buy it really is it [TS]

01:10:35   is such an easier way to buy a mattress [TS]

01:10:36   and it is a great mattress I don't [TS]

01:10:39   everybody I've personally convinced to [TS]

01:10:41   buy one loves it even if you don't [TS]

01:10:45   though what they have is a hundred night [TS]

01:10:47   home trial so you have a hundred days [TS]

01:10:48   after you get it and if you don't like [TS]

01:10:50   it you call them up and they just come [TS]

01:10:52   send somebody to pick it up at your [TS]

01:10:54   house get it out of your house and they [TS]

01:10:55   give you a full refund no questions [TS]

01:10:57   asked [TS]

01:10:58   that's how confident they are in the [TS]

01:11:00   quality of mattress so go to casper calm [TS]

01:11:04   / the talk show and use that code the [TS]

01:11:07   talk show for fifty bucks towards your [TS]

01:11:09   next mattress only downside to that code [TS]

01:11:11   is it doesn't work on their dog [TS]

01:11:13   mattresses because the dog mattress [TS]

01:11:14   already costs so little but I'm telling [TS]

01:11:17   you right now if you have a dog and you [TS]

01:11:18   need a mattress for your dog get the [TS]

01:11:20   Casper your dog will love it I I keep [TS]

01:11:22   talking about this but everybody who has [TS]

01:11:24   dogs who listens to the show is like [TS]

01:11:25   this is my dog loves this thing he won't [TS]

01:11:28   get up from it so there you go my thanks [TS]

01:11:30   to Casper Oh what else we have to talk [TS]

01:11:34   about this week damn I got to get R [TS]

01:11:35   Alfred one of those dog beds you should [TS]

01:11:38   hello I'd you I just got him one one of [TS]

01:11:41   these wacky ones that that they crawl [TS]

01:11:43   into and it's like FML most a sleeping [TS]

01:11:46   bag he's not into it he thinks it's [TS]

01:11:49   ridiculous so uh what else check it out [TS]

01:11:54   what we should talk about the samsung [TS]

01:11:56   thing I think if ya of interesting yeah [TS]

01:11:58   so I think it was yesterday I wrote up [TS]

01:12:00   yeah yesterday the I did you know I [TS]

01:12:03   actually forgot that the event was [TS]

01:12:06   yesterday which I was I was invited to [TS]

01:12:09   it I forgot to put in my calendar I [TS]

01:12:10   would have totally gone and checked it [TS]

01:12:12   out in person so whoops and also we [TS]

01:12:16   probably lost a lot of traffic on recode [TS]

01:12:18   because I didn't write up a preview for [TS]

01:12:20   it but it looks like the it looks like [TS]

01:12:23   it was pretty much solely focused on the [TS]

01:12:25   new galaxy s eight I think it's called [TS]

01:12:28   which usually is the phone they show off [TS]

01:12:31   in February at Mobile World Congress [TS]

01:12:32   it's Samsung's big phone especially [TS]

01:12:36   important this year because their last [TS]

01:12:39   big phone which was the note 7 was the [TS]

01:12:43   one that was catching on fire so you [TS]

01:12:46   know not not only was this an important [TS]

01:12:48   flagship phone for them but also kind of [TS]

01:12:51   a back from the dead moment also they [TS]

01:12:54   have all kinds of weird corporate shit [TS]

01:12:56   going on that's not good [TS]

01:12:58   [Laughter] [TS]

01:13:01   the only go anyway the only company that [TS]

01:13:03   things that think Samsung's had a good [TS]

01:13:05   run in the last year is probably Ober [TS]

01:13:08   yeah those lucky s ovies but they're [TS]

01:13:12   Samsung's had people going to jail or at [TS]

01:13:14   least getting a criminally investigated [TS]

01:13:17   for bribery scandals they the the note [TS]

01:13:20   s7 thing is is I've seen it in several [TS]

01:13:23   cases and everybody and this is the [TS]

01:13:25   worst part if your Samsung is every [TS]

01:13:27   single article about the s8 mentioned [TS]

01:13:29   that six months ago they had to recall [TS]

01:13:31   their last flagship phone because they [TS]

01:13:32   were exploding and so it's like it's a [TS]

01:13:37   lot riding on this yeah I have not seen [TS]

01:13:41   it in person but people who study these [TS]

01:13:45   things really like it you know that [TS]

01:13:47   still for me the biggest problem is that [TS]

01:13:50   it's running Android so I would never [TS]

01:13:52   use it yeah and not just Android but [TS]

01:13:54   Samsung's like corrupted version of [TS]

01:13:56   Android do you know and now that gets to [TS]

01:14:00   a now that becomes even more problematic [TS]

01:14:02   as here they have their own their own [TS]

01:14:04   version of Google assistant called Bixby [TS]

01:14:09   yeah which is a strange name but but [TS]

01:14:14   people are saying the hardware it looks [TS]

01:14:15   nice and so I wrote a post yesterday on [TS]

01:14:20   recode basically pointing out you know [TS]

01:14:22   here we are again where Apple is now [TS]

01:14:25   behind the industrial design kind of [TS]

01:14:28   trend with phones again you know last [TS]

01:14:31   time I would say last time I was more [TS]

01:14:33   important last time as when it took [TS]

01:14:35   Apple I think a year or two probably too [TS]

01:14:38   long to see that people were really into [TS]

01:14:41   big phones that's more of a functional [TS]

01:14:44   design thing than than cosmetic but now [TS]

01:14:48   we're at a phase where you know Apple [TS]

01:14:51   theoretically has a new phone coming out [TS]

01:14:53   this fall that's going to look more like [TS]

01:14:55   these newer ones with no bezel and edge [TS]

01:14:58   to edge screen but maybe not maybe you [TS]

01:15:02   know I don't know what if something [TS]

01:15:04   happens and it doesn't happen and now [TS]

01:15:05   here we are where they are six months [TS]

01:15:08   behind maybe a year and a half behind [TS]

01:15:10   the trend now [TS]

01:15:12   and is that it is that a huge problem [TS]

01:15:16   probably not in the grand scheme of [TS]

01:15:17   things but if I'm I mean if I'm Apple I [TS]

01:15:22   want to be ahead I don't want to be [TS]

01:15:24   coming from behind all the time so I [TS]

01:15:26   don't think it's great whether it'll [TS]

01:15:28   affect sales or not which is ultimately [TS]

01:15:31   i think what matters it probably i think [TS]

01:15:34   it probably won't but i think at a [TS]

01:15:36   personal level Apple wants to unveil if [TS]

01:15:40   everybody all the rumors seem to suggest [TS]

01:15:43   that this is the year when there's going [TS]

01:15:45   to be a new iphone that looks instantly [TS]

01:15:47   before you even turn the screen on looks [TS]

01:15:49   like a new iphone not just a new color [TS]

01:15:51   but it's you know a new form factor with [TS]

01:15:55   some you know quote unquote edge-to-edge [TS]

01:15:57   display and I think Apple when they have [TS]

01:16:03   a product like that to unveil in [TS]

01:16:05   particular the most important product in [TS]

01:16:08   the company and the most popular product [TS]

01:16:10   in the company they want the biggest wow [TS]

01:16:13   factor as possible during the keynote [TS]

01:16:15   when they do the unveil and I can't help [TS]

01:16:20   but think that you're right that this [TS]

01:16:21   samsung galaxy s 8 in particular I know [TS]

01:16:24   there are other android phones that are [TS]

01:16:26   creeping closer to an edge to edge [TS]

01:16:28   design and have smaller chins and [TS]

01:16:30   foreheads and use curved OLEDs to get [TS]

01:16:33   the display closer to the sides but this [TS]

01:16:38   seems like the one that is closest in [TS]

01:16:41   general principle to the vague [TS]

01:16:43   descriptions we've heard of what Apple's [TS]

01:16:44   doing I don't know what will ship in [TS]

01:16:47   volume I mean yeah I don't know if you [TS]

01:16:49   saw the tweet from andy rubin who Alfred [TS]

01:16:52   most people should know Andy Rubin but [TS]

01:16:54   he created this the sidekick and then [TS]

01:16:57   Android and ran it obviously ran Android [TS]

01:17:01   for a long time now he's working on a [TS]

01:17:02   new handset company supposedly i think [TS]

01:17:05   it's called essential or something like [TS]

01:17:06   that and he tweeted a couple days ago [TS]

01:17:09   this thing that was basically a you know [TS]

01:17:12   a fake spy shot of an edge-to-edge [TS]

01:17:14   android phone and said you can't wait [TS]

01:17:17   for everyone to get their hands on this [TS]

01:17:19   and then yesterday Eric Schmidt tweeted [TS]

01:17:21   it out [TS]

01:17:21   and you know looks looks nice i haven't [TS]

01:17:24   seen it in person i don't know how well [TS]

01:17:26   it works but looks damn good and I think [TS]

01:17:28   xiaomi had one too but the samsung ones [TS]

01:17:31   the is the first one that's going to [TS]

01:17:32   ship in volume you know especially [TS]

01:17:34   approaching volume of an iphone so i [TS]

01:17:36   think it's a bummer to be able to not be [TS]

01:17:41   able to be the first to make a you know [TS]

01:17:44   a really truly impressive industrial [TS]

01:17:46   design these days but who knows maybe [TS]

01:17:48   Apple has something that will even next [TS]

01:17:51   to this you know look like a [TS]

01:17:54   next-generation thing you know no but I [TS]

01:17:57   can't I early possible but I can't help [TS]

01:17:59   but think that that's that they're [TS]

01:18:01   getting beaten to the punch in some way [TS]

01:18:04   at least and i think is I got I got a [TS]

01:18:06   little pushback on that but I second day [TS]

01:18:09   I hold I hope pretty strong to it I [TS]

01:18:11   think that no I'll got I'm just I think [TS]

01:18:14   I think it you know I dunno who knows i [TS]

01:18:19   think one of the areas you know with the [TS]

01:18:20   race to bigger iphones apple was [TS]

01:18:23   obviously caught flat because they I [TS]

01:18:27   think that they really didn't foresee [TS]

01:18:29   that that bigger significantly bigger [TS]

01:18:32   screens were going to be popular I [TS]

01:18:33   really don't think I really do think [TS]

01:18:35   they got caught by surprise by that [TS]

01:18:37   whether that kind of by accident too [TS]

01:18:39   didn't-didn't android phones have to be [TS]

01:18:41   bigger because they couldn't get the was [TS]

01:18:44   at the battery or the LTE or sometimes [TS]

01:18:46   like that beats my theory my theory was [TS]

01:18:48   that that android phones to keep up with [TS]

01:18:51   the performance of iphones had to be [TS]

01:18:53   bigger um but turned out people liked [TS]

01:18:56   him and i love it i'm a 7 plus guy no [TS]

01:19:00   regrets right but but i think apple [TS]

01:19:03   clearly got caught flat on that because [TS]

01:19:05   i think bigger a bigger android phone [TS]

01:19:07   started getting popular around 2011 an [TS]

01:19:10   apple didn't come out with one until [TS]

01:19:12   2014 and we even learned from the [TS]

01:19:15   lawsuit I figured if the email came from [TS]

01:19:18   Schiller or just somebody in chillers [TS]

01:19:20   product marketing group but there was [TS]

01:19:21   you know an email that was entered into [TS]

01:19:23   evidence from Apple product marketing [TS]

01:19:26   that you know the public wants what we [TS]

01:19:30   don't have bigger phones [TS]

01:19:32   and you know the success of the iPhone [TS]

01:19:36   se you know which sold in greater [TS]

01:19:39   quantity than Apple expected they even [TS]

01:19:40   said that entering a quarterly report [TS]

01:19:43   last year like three months after the [TS]

01:19:44   iphone SE came out that they were having [TS]

01:19:45   trouble King me about demand because it [TS]

01:19:47   was more popular that's not to say [TS]

01:19:49   everybody likes big phones people like [TS]

01:19:50   small phones too they like you know you [TS]

01:19:53   know it's a Goldilocks type thing you [TS]

01:19:55   know small medium large if people have [TS]

01:19:57   different tastes but I think in this [TS]

01:20:02   case they're not caught flat they've [TS]

01:20:04   clearly been working towards reducing [TS]

01:20:06   the bezel size on their devices every [TS]

01:20:09   step of the way you know the iPads used [TS]

01:20:11   to have the thick bezel around all four [TS]

01:20:12   sides and years ago reduce the bezel on [TS]

01:20:16   the side the side bezels on this side of [TS]

01:20:19   the iphone have gotten closer to the [TS]

01:20:21   edge over the years so I don't think [TS]

01:20:25   it's they just I don't think they got [TS]

01:20:27   caught flat I just think they got beaten [TS]

01:20:28   to the market and I think part of it is [TS]

01:20:31   because the Apple can't make like [TS]

01:20:33   Samsung has a bit of an advantage in [TS]

01:20:35   terms of being aggressive with their [TS]

01:20:39   designs because they don't Bank on just [TS]

01:20:41   one phone per year as being the new [TS]

01:20:44   design they you know come out with a [TS]

01:20:46   note 7 and notes in the fall and come [TS]

01:20:49   out with the Galaxy S models in the [TS]

01:20:52   spring and then whatever 200 other right [TS]

01:20:56   and when models in between when they [TS]

01:20:58   first came out with the edge they even [TS]

01:21:00   called it the edge that whatever Samsung [TS]

01:21:02   Galaxy edge i think was might have been [TS]

01:21:04   the full name of the device it wasn't [TS]

01:21:06   the only one there was a sibling to it [TS]

01:21:09   with very similar specs that came out at [TS]

01:21:11   the same time that didn't have the edge [TS]

01:21:13   to edge and I guess sold for less money [TS]

01:21:15   but that way they didn't have to come up [TS]

01:21:17   with as many of the presumably more [TS]

01:21:20   expensive harder to make flexible [TS]

01:21:23   displays to do the edge thing to account [TS]

01:21:27   for all of their sales whereas whatever [TS]

01:21:29   Apple's coming up with if it's supposed [TS]

01:21:31   to be the flagship iPhone they have to [TS]

01:21:34   be able to make 70 million of them in [TS]

01:21:36   the first quarter [TS]

01:21:38   which I'm not really into that edge [TS]

01:21:40   thing anyway I always found that to be [TS]

01:21:42   obnoxious but so I be interesting to see [TS]

01:21:46   how much curvature to the display Apple [TS]

01:21:49   ends up going with if they do something [TS]

01:21:51   similar to that yeah and what they use [TS]

01:21:53   it for like are they going to use it for [TS]

01:21:55   content or is it going to light up with [TS]

01:21:57   other colors sort of just to show you [TS]

01:22:00   like you know like I could see them [TS]

01:22:03   doing it where it goes black while [TS]

01:22:04   you're using email and only the flat [TS]

01:22:07   part is lit up with your email but when [TS]

01:22:10   you go to your home screen maybe your [TS]

01:22:11   wallpaper goes edge to edge or something [TS]

01:22:13   like that and if you remember Samsung [TS]

01:22:16   actually started off trying to get [TS]

01:22:18   people to use it almost as a second [TS]

01:22:20   screen like to have more information on [TS]

01:22:22   it but I I would have guessed no [TS]

01:22:24   developers actually ended up supporting [TS]

01:22:26   that for anything worthwhile so it kind [TS]

01:22:29   of gave up on that it seems yeah and [TS]

01:22:30   then you know filed under the we [TS]

01:22:32   actually don't have even just [TS]

01:22:34   speculative rumors we don't really have [TS]

01:22:36   a lot of information about the apple's [TS]

01:22:38   next iphone other than the supply chain [TS]

01:22:41   stuff that they're they're asking for a [TS]

01:22:44   lot of these flexible OLED displays but [TS]

01:22:48   what they're actually going to use it [TS]

01:22:50   for nobody knows so who knows maybe [TS]

01:22:51   they'll replace you know the volume [TS]

01:22:53   buttons with virtual bought buns I kind [TS]

01:22:57   of dread that I but on the other hand [TS]

01:22:59   i'm totally on team it took me a while [TS]

01:23:03   to convince myself that i'm a hundred [TS]

01:23:05   present on the team but I am after after [TS]

01:23:08   six months I'm on Team virtual home [TS]

01:23:10   button you know the button it doesn't [TS]

01:23:12   actually move on the iphone 7 so I don't [TS]

01:23:16   know with some kind of proper haptics I [TS]

01:23:18   could see maybe switching to virtual [TS]

01:23:21   volume buttons I don't know I like the [TS]

01:23:24   virtual home button but I also like the [TS]

01:23:26   fact that it is depressed little there [TS]

01:23:28   and then you have it a border to press [TS]

01:23:30   on so I don't know I don't know how that [TS]

01:23:31   works on a bigger all right the new [TS]

01:23:33   Samsung does have that virtual it's all [TS]

01:23:36   virtual yeah buttons no on the at least [TS]

01:23:39   on the lower side there is a hardware [TS]

01:23:40   button for the assistant which is weird [TS]

01:23:42   you know it here's an idea that occurred [TS]

01:23:44   to me is you know how you can you can [TS]

01:23:47   click the volume buttons to snap a photo [TS]

01:23:49   on the iphone [TS]

01:23:50   and that used to be like a hack like [TS]

01:23:52   there were third-party camera apps in [TS]

01:23:54   the App Store that did it before apples [TS]

01:23:56   built-in camera app did and an apple [TS]

01:24:00   like kicked him out because it wasn't [TS]

01:24:02   allowed you're only supposed to use [TS]

01:24:03   volume buttons for volume and then they [TS]

01:24:05   like well maybe that's a good idea and [TS]

01:24:07   they added it to the actual system [TS]

01:24:08   camera oh I use it all the time okay but [TS]

01:24:12   they're not in a great location for [TS]

01:24:14   snapping pictures like sometimes you do [TS]

01:24:16   want a button that's not where the [TS]

01:24:18   on-screen button is you want it on the [TS]

01:24:19   side where you really want it is top [TS]

01:24:22   right when you're holding the phone with [TS]

01:24:24   the camera lens at the top left yeah I [TS]

01:24:27   accidentally turned the power off at [TS]

01:24:29   least half the time right because you're [TS]

01:24:31   trying to do this yeah which is horrible [TS]

01:24:33   and possibly disastrous if you're trying [TS]

01:24:35   to capture like a fleeting moment so it [TS]

01:24:37   in theory if Apple has a touchscreen [TS]

01:24:40   that wraps around the edge they could [TS]

01:24:42   when you're in the camera mode they [TS]

01:24:44   could make a virtual button at the top [TS]

01:24:46   right or just the whole phone I mean the [TS]

01:24:49   penalty for shooting too many photos is [TS]

01:24:52   pretty low right and just you just [TS]

01:24:54   delete them right and give you haptic [TS]

01:24:55   feedback for when you actually snap the [TS]

01:24:57   photo yeah interesting yeah that could [TS]

01:25:00   be kind of cool oh let me tell you one [TS]

01:25:03   of my favorite things in Clips was let's [TS]

01:25:06   say you string together 33 pieces of [TS]

01:25:09   video in a clip and there's that little [TS]

01:25:10   time line at the bottom that shows you [TS]

01:25:12   the thumbnails so if you force touch on [TS]

01:25:15   like the middle one it pops up and you [TS]

01:25:17   can drag it to reorder them and when it [TS]

01:25:20   pops up it get like this beautiful [TS]

01:25:21   little subtle pop hmm it is super super [TS]

01:25:25   terrific and subtle use of haptic [TS]

01:25:28   feedback I've noticed uh several app [TS]

01:25:32   makers trying to tap into that recently [TS]

01:25:35   in fact I think Twitter just added [TS]

01:25:37   haptics when you star a tweet hmm when [TS]

01:25:41   you when you fave it sweet which is not [TS]

01:25:42   called faving anymore no it's all only [TS]

01:25:46   works it is always favored in my heart [TS]

01:25:48   it's still it doesn't work most of the [TS]

01:25:51   time it works sometimes and a bunch of [TS]

01:25:54   the time it just doesn't pop the taptic [TS]

01:25:57   engine so I don't know but it's been a [TS]

01:26:00   justing to see a lot of pull to refresh [TS]

01:26:02   haptics and no stuff like that what do [TS]

01:26:07   you x it's nice but a lot of times it [TS]

01:26:09   seems so one of the things that the [TS]

01:26:11   galaxy s eight does and in the leaked [TS]

01:26:13   screenshot from andy rubin of their [TS]

01:26:15   phone which I can't help but think was [TS]

01:26:17   that was purposefully timed uh oh yeah [TS]

01:26:20   uptweet guys and especially Eric Schmidt [TS]

01:26:26   retweeting it yesterday on the day of [TS]

01:26:28   Samsung's event was you know it not only [TS]

01:26:34   the Eric Schmidt retweeted but here he [TS]

01:26:35   said phenomenal new choices for Android [TS]

01:26:39   users coming very soon an example it's [TS]

01:26:42   like a few samsung then he said big week [TS]

01:26:46   for android samsung looks great okay [TS]

01:26:48   right well someone someone whispered in [TS]

01:26:51   his ear hey man you know who sells the [TS]

01:26:53   most android phone still yeah he tweeted [TS]

01:26:55   the other one first yeah alright i will [TS]

01:26:58   i will put that in the show notes as [TS]

01:27:00   well i am i'm copying and pasting right [TS]

01:27:01   now this is not a lie it's really there [TS]

01:27:03   I there's just no doubt my mind though [TS]

01:27:08   that I really do I don't think it's [TS]

01:27:10   unfair for you to have written it I [TS]

01:27:11   really do think that that Apple is going [TS]

01:27:13   to be late to the edge to edge design I [TS]

01:27:15   mean now maybe they've got something [TS]

01:27:17   else and they're going to kick it to the [TS]

01:27:18   next level but at the very least as [TS]

01:27:20   things stand right now today at the end [TS]

01:27:21   of March 2017 Apple is behind the curve [TS]

01:27:26   on the size of the bezels of the iphone [TS]

01:27:28   may be the most convincing kind of [TS]

01:27:32   counter-argument to that was well yeah [TS]

01:27:35   but then in December they'll have the [TS]

01:27:37   newest one which is true and that's when [TS]

01:27:40   they sell the most phones in the fourth [TS]

01:27:41   quarter so they will have the newest one [TS]

01:27:43   but i don't know i don't think it looks [TS]

01:27:46   great this is uh this is similar to when [TS]

01:27:49   they would you know when they used to [TS]

01:27:50   sometimes come close to not destroying [TS]

01:27:54   their quarterly numbers relative to Wall [TS]

01:27:58   Street's expectations and the whole [TS]

01:27:59   point is that Apple is a you know an [TS]

01:28:01   exceptional company they're supposed to [TS]

01:28:02   destroy expectation right not just come [TS]

01:28:05   close to them so do you think they will [TS]

01:28:08   see that the andy rubin one's [TS]

01:28:10   interesting because it now has a curved [TS]

01:28:13   corners of the screen to do you think [TS]

01:28:15   we'll see i rounded just about to a [TS]

01:28:17   source on iOS we'll take a look at it [TS]

01:28:19   add the s8 has round corners 20 I don't [TS]

01:28:23   know if that is a trend or with the andy [TS]

01:28:27   rubin one if you guys look at it who [TS]

01:28:29   knows maybe we can we can get this maybe [TS]

01:28:31   you can just look down at your phone and [TS]

01:28:32   and we'll there's fancy new stuff fancy [TS]

01:28:35   technology we can do in these podcasts [TS]

01:28:36   right now we could in theory be showing [TS]

01:28:39   you Andy Rubens leaked shot right now [TS]

01:28:41   just look at your phone you may not even [TS]

01:28:43   have to go to a website try that we'll [TS]

01:28:45   see if we can get this to work with the [TS]

01:28:48   ante Rubin one it literally is edge to [TS]

01:28:49   edge there is no chin or forehead or at [TS]

01:28:53   least there's no forehead we can't see [TS]

01:28:54   the chin but there's no forehead Chin's [TS]

01:28:57   like three inches right so the corners [TS]

01:28:59   on the phone that he leaked haft that [TS]

01:29:01   corners of the display have to be [TS]

01:29:03   rounded unless you are going to make a [TS]

01:29:05   sharp cornered edge phone which is [TS]

01:29:09   possible i've seen some sony phones that [TS]

01:29:11   have like actual squared off corners [TS]

01:29:13   that that look good but it has to be [TS]

01:29:17   rounded samsung seems more like a design [TS]

01:29:19   choice like they wanted to round them [TS]

01:29:21   off I honestly I don't know what to [TS]

01:29:25   think about that I it doesn't really [TS]

01:29:27   make sense to me in iOS because things [TS]

01:29:29   go corner to corner I mean look at where [TS]

01:29:31   the battery icon in the little dots to [TS]

01:29:34   indicate your cell signal are I mean [TS]

01:29:36   there's no room to round those off and I [TS]

01:29:39   don't want him squished towards the [TS]

01:29:40   middle was it palm was it webos that had [TS]

01:29:45   the rounded corners too well the [TS]

01:29:46   original Macintosh did true true and it [TS]

01:29:50   more recently yeah the the Mac the [TS]

01:29:55   classic Mac had rounded off corners but [TS]

01:29:57   the display wasn't really rounded off [TS]

01:29:58   they were rounded off virtually it [TS]

01:30:00   actually just painted black pixels in [TS]

01:30:03   the corner to give the overall display I [TS]

01:30:05   remember that during startup like you [TS]

01:30:07   just sometimes you'd start up and it was [TS]

01:30:09   Square and then you'd write get the and [TS]

01:30:12   you could see it when you move core now [TS]

01:30:13   say the corner too because the the the [TS]

01:30:18   white mask around the black arrow would [TS]

01:30:20   still light up around the [TS]

01:30:22   if I recall how really just so that you [TS]

01:30:27   could still see the mouse if it was [TS]

01:30:28   hidden in the corner because if they [TS]

01:30:30   just painted it if it went underneath [TS]

01:30:32   the black you might not see the mouse on [TS]

01:30:33   screen if i recall correctly i don't [TS]

01:30:37   know i don't know what to think about [TS]

01:30:38   that it's sort of i certainly don't [TS]

01:30:40   think they should fake round the corners [TS]

01:30:42   i think if they could make them square [TS]

01:30:43   they should but I don't know it seems [TS]

01:30:45   like a trend this year at least yeah [TS]

01:30:48   Samsung and they're actually using that [TS]

01:30:50   forehead and chin as kind of a branding [TS]

01:30:54   thing somewhere around the office I just [TS]

01:30:55   saw like a booklet big I guess they gave [TS]

01:30:58   out yesterday of like the design process [TS]

01:30:59   of the s8 in a they're really [TS]

01:31:03   highlighting net forehead and chin as [TS]

01:31:06   like line art you know I'm interesting [TS]

01:31:09   yeah it's a distinctive look I mean it [TS]

01:31:11   you know and it certainly can't be [TS]

01:31:13   accused of copying Apple on that on that [TS]

01:31:15   front a couple of the other things that [TS]

01:31:18   stuck out to me that with the s8 is that [TS]

01:31:20   the removal of the or are not removal [TS]

01:31:23   because it does have a chin and forehead [TS]

01:31:24   but the forehead and chin they are [TS]

01:31:27   symmetric they're the same size but the [TS]

01:31:30   forehead is so small that it no longer [TS]

01:31:31   they've this is the first flagship phone [TS]

01:31:33   they've ever made that doesn't have a [TS]

01:31:34   big ugly samsung logo printed on the [TS]

01:31:36   front and I think it's so funny that of [TS]

01:31:41   all the things that they were copied [TS]

01:31:43   shamelessly from Apple over the years [TS]

01:31:44   the one thing they never could bring [TS]

01:31:46   themselves to do is to have the him [TS]

01:31:48   brand humility to ship a phone without a [TS]

01:31:50   logo on the front face I've never [TS]

01:31:53   understood that because and a because I [TS]

01:31:56   think it it the fuck I don't want to see [TS]

01:31:59   a logo on the front face I really want [TS]

01:32:00   the content and it goes back to you and [TS]

01:32:03   me talking about the black versus white [TS]

01:32:04   borders around the screen I just don't [TS]

01:32:06   want anything to distract me from the [TS]

01:32:08   content but secondarily it their their [TS]

01:32:13   logo is fucking ugly it's an ugly-ass [TS]

01:32:15   logo totally and these phones and [TS]

01:32:18   especially tablets are often used both [TS]

01:32:21   horizontally and vertically and so the [TS]

01:32:24   logo can't be right all the time and I [TS]

01:32:27   realize that yes Apple prints their [TS]

01:32:29   apple logo on the back of the iphone and [TS]

01:32:31   every time you hold the phone sideways [TS]

01:32:32   the logo is [TS]

01:32:34   ways but it's not it's not facing me [TS]

01:32:36   it's facing out you know and there's you [TS]

01:32:39   know I'm not saying they shouldn't do it [TS]

01:32:40   I mean people obviously love the apple [TS]

01:32:43   logo on their phones because so many of [TS]

01:32:44   the cases I see have a circle cut out of [TS]

01:32:46   it for the for the damn thing so I [TS]

01:32:52   thought that was weird there's no [TS]

01:32:53   there's no not weird but notable that [TS]

01:32:55   there's no samsung logo on the front [TS]

01:32:57   face and any other thing is that the [TS]

01:32:59   chin is so small that there's no longer [TS]

01:33:01   a physical home button or fingernail or [TS]

01:33:03   fingerprint sensor ah it's too small [TS]

01:33:05   presumably so now they've moved the [TS]

01:33:08   fingerprint sensor to the back and it's [TS]

01:33:10   off center to the side of the camera [TS]

01:33:12   lens which is totally a gross design in [TS]

01:33:15   my opinion yeah that's not that's not [TS]

01:33:19   good I have the Google pixel and it's a [TS]

01:33:23   it's my favorite android device I've [TS]

01:33:25   ever used and that has a fingerprint [TS]

01:33:27   sensor in the back of the phones roughly [TS]

01:33:29   like where the apple logo is on on an [TS]

01:33:31   iphone but at least it's centered I I [TS]

01:33:35   don't love it I think it's worse than [TS]

01:33:37   having it on the bottom of the phone but [TS]

01:33:40   it's okay but at least it's centered and [TS]

01:33:41   at least it isn't going to cover up the [TS]

01:33:44   camera lens you know when you're using [TS]

01:33:46   it where does the speaker grow and the [TS]

01:33:51   in the front facing camera does that go [TS]

01:33:53   in the top of the phone or is that just [TS]

01:33:55   built in with no grill on I think it's I [TS]

01:33:57   think it's at the top of the phone I [TS]

01:33:59   it's hard to tell at least when you look [TS]

01:34:01   there were there were leaks of Samsung S [TS]

01:34:04   aids that had a white face and you could [TS]

01:34:06   see there's a whole bunch of holes in [TS]

01:34:07   the top a whole bunch of sensors up [TS]

01:34:09   there but it looks to me like and again [TS]

01:34:11   getting back to black versus white I [TS]

01:34:12   think all of the samsung galaxy s eights [TS]

01:34:14   with the various color backs all have a [TS]

01:34:16   black front unless I'm unless I miss [TS]

01:34:20   something I don't know but I think [TS]

01:34:24   that's all at the top and there you know [TS]

01:34:27   presumably a microphone at the bend [TS]

01:34:28   speakers at the bottom two I don't know [TS]

01:34:30   the one last weird thing I know about [TS]

01:34:34   the s8 is that they've added a dedicated [TS]

01:34:38   hardware button for bixby you [TS]

01:34:43   that seems like a mistake because i'm [TS]

01:34:45   guessing bixby is gonna be crap is that [TS]

01:34:48   the one that uses the Siri guys thing or [TS]

01:34:51   no the no I'd well I don't know I don't [TS]

01:34:57   know if they've had time to integrate [TS]

01:34:59   that so what was that that was like the [TS]

01:35:00   second the guy who invented the team [TS]

01:35:03   that invented original series sold it to [TS]

01:35:05   apple was with Apple for a while and [TS]

01:35:06   then they all left and started a new [TS]

01:35:08   thing along the same lines again and [TS]

01:35:11   Samsung acquired them I don't know if [TS]

01:35:14   Bixby's based on that already or if [TS]

01:35:16   that's too soon and they were aren't but [TS]

01:35:18   haven't been able to integrate it but [TS]

01:35:19   presumably if it's not already it will [TS]

01:35:22   soon seems like a weird thing to have a [TS]

01:35:26   dedicated hardware button for yeah I [TS]

01:35:31   can't viv was the name of the other one [TS]

01:35:33   and I don't ever say I'm looking at it [TS]

01:35:38   certainly it doesn't seem to meet [TS]

01:35:39   results it doesn't seem to me that that [TS]

01:35:41   the features they're saying that that [TS]

01:35:45   Bixby does doesn't sound anything like [TS]

01:35:46   the stuff that viv was doing like viv [TS]

01:35:49   was doing some pretty complex stuff like [TS]

01:35:51   booking flights for you and Bixby seems [TS]

01:35:56   more like take me back to my inbox type [TS]

01:35:59   stuff sounds like Bixby is not a viv [TS]

01:36:02   thing yet right and I don't know if it [TS]

01:36:06   becomes viv power or a fever places [TS]

01:36:09   Bixby or I don't know someone said [TS]

01:36:12   yesterday get me the first app that will [TS]

01:36:15   revamp that button to summon Google [TS]

01:36:17   assistant let's skip skip all this crap [TS]

01:36:20   anyway I was wondering if somebody would [TS]

01:36:22   figure out a way to hack it to map it to [TS]

01:36:24   be a camera shutter oh because that's [TS]

01:36:26   the one thing if if I were going to add [TS]

01:36:29   another button to the iphone i do [TS]

01:36:30   probably i don't know that i need that i [TS]

01:36:33   would but if you said you have to add a [TS]

01:36:35   button and it does something i'd say [TS]

01:36:37   well make it a camera shutter and if the [TS]

01:36:38   camera is not open and I hit it it'll [TS]

01:36:40   jump me to the camera yeah the phones [TS]

01:36:44   used to have that a lot of uh I think [TS]

01:36:47   the metal never did it but no Microsoft [TS]

01:36:50   phones did it I think the windows phones [TS]

01:36:53   had [TS]

01:36:55   there's the one button the iphone has [TS]

01:36:57   that most other phones don't have but I [TS]

01:37:00   love it is the mute switch yes I don't [TS]

01:37:04   understand why the other I don't [TS]

01:37:06   understand why other phones don't have a [TS]

01:37:07   mute switch I love the meats which I [TS]

01:37:10   can't I cannot believe that all these [TS]

01:37:13   other phones to mute the phone you've [TS]

01:37:15   got to actually use the screen even if [TS]

01:37:18   it's a pretty simple unlock it swipe [TS]

01:37:21   down tap the you know like the [TS]

01:37:24   equivalent of putting airplane mode on [TS]

01:37:25   an iphone I'm not saying it's onerous [TS]

01:37:29   but i don't know i use the mute switch [TS]

01:37:30   so many times and if I'm in a situation [TS]

01:37:33   where I definitely just want my phone to [TS]

01:37:34   be muted I love that I can do it without [TS]

01:37:37   looking at it it's kind of the one thing [TS]

01:37:40   you want to be able to do without [TS]

01:37:41   looking at the phone right making sure [TS]

01:37:43   that it's not going to embarrass you in [TS]

01:37:45   the meeting you're in right or like [TS]

01:37:47   you're at a wedding or something like [TS]

01:37:48   that and you're like let me double check [TS]

01:37:50   for the 30th time that my phone is [TS]

01:37:51   definitely mute yeah hey I hate that [TS]

01:37:54   they took it off the iPad because there [TS]

01:37:56   i would use it for I do too orientation [TS]

01:37:58   lock and to me that's very very everyday [TS]

01:38:02   feature yeah it was for me to and it's [TS]

01:38:05   actually one of the reasons I've I've [TS]

01:38:07   stuck with again a throwback to an hour [TS]

01:38:10   ago in the show it's why my ipad mini [TS]

01:38:12   still has a mute switch and I love it so [TS]

01:38:14   you had the mini too yeah I guess so [TS]

01:38:16   yeah I guess it's the first retina mini [TS]

01:38:20   I think that's what I've got whatever [TS]

01:38:21   the first with mini the mini too it's [TS]

01:38:23   like unlike with the iphone maybe the [TS]

01:38:25   three i have everything i can tell you [TS]

01:38:28   like what was new in every single iphone [TS]

01:38:30   like with the ipads i don't i have no [TS]

01:38:32   idea it they're all just like I know [TS]

01:38:33   what they looked like but it's like [TS]

01:38:35   telling the one mini from another all I [TS]

01:38:36   know is that they used to not have [TS]

01:38:38   retina screens and now they have retina [TS]

01:38:40   screen and everything else is sort of [TS]

01:38:43   irrelevant to me anyway I guess the only [TS]

01:38:49   other thing I want to talk about with [TS]

01:38:50   the Samsung is that Samsung's obviously [TS]

01:38:52   done a lot of press fruit there they're [TS]

01:38:53   not hiding the fact that that their last [TS]

01:38:55   phone that was a huge embarrassment and [TS]

01:38:58   had a a credibly expensive recall they [TS]

01:39:04   there was a great story I thought in the [TS]

01:39:07   verge bye [TS]

01:39:08   I think was dan seifert know me double [TS]

01:39:11   check before I keep calling where he [TS]

01:39:13   actually flew over to Korea to visit [TS]

01:39:19   with Samsung and see like the the [TS]

01:39:21   testing rigs they have up for the [TS]

01:39:23   battery yes it was dan seifert at the [TS]

01:39:24   verge got a link in the show notes you [TS]

01:39:29   know they're obviously doing press [TS]

01:39:30   specifically to assuage people's fears [TS]

01:39:33   that that these might explode because [TS]

01:39:39   this one thing to have a product recall [TS]

01:39:41   because it was a lemon just in period [TS]

01:39:44   like like let's say the problem is too [TS]

01:39:46   many of these phones that the screens [TS]

01:39:48   just died and just turned in a total [TS]

01:39:50   total blowout of the screen and it just [TS]

01:39:52   screen won't turn on they had to recall [TS]

01:39:54   all of these phones well that would be a [TS]

01:39:56   huge expensive you know PR disaster but [TS]

01:39:59   at least nobody's has is at risk of [TS]

01:40:01   getting hurt right your house isn't [TS]

01:40:03   going to burn down if that's the problem [TS]

01:40:05   with the phone the defect whereas if the [TS]

01:40:07   problem if the defect with the phone is [TS]

01:40:09   that the battery might explode and catch [TS]

01:40:11   fire that's that's actually you know [TS]

01:40:14   dangerous yeah it's good I mean [TS]

01:40:17   obviously you don't want that to happen [TS]

01:40:19   but it's good to show off although [TS]

01:40:22   presumably some of those tests were run [TS]

01:40:23   well I don't know I guess I should admit [TS]

01:40:27   I have not read the article yet that's [TS]

01:40:29   all right Pete I don't know if these are [TS]

01:40:31   new tests or if these tests were also [TS]

01:40:32   performed on the yeah I don't know about [TS]

01:40:35   that a fire prone device the one thing I [TS]

01:40:38   will read it now when it's in the show [TS]

01:40:40   notes yeah i did hear i heard from a [TS]

01:40:44   friend at apple who works with her nose [TS]

01:40:47   a battery engineer at apple so it's [TS]

01:40:51   secondhand but that when these when this [TS]

01:40:53   scandal first started breaking there was [TS]

01:40:54   a team of battery engineers at apple [TS]

01:40:56   door like well we got it let's just see [TS]

01:40:57   what this is like and not as like an [TS]

01:40:59   official part of apples competitive you [TS]

01:41:03   know what would you call it backwards [TS]

01:41:08   engineering but just out of their own [TS]

01:41:09   curiosity a couple of battery engineers [TS]

01:41:11   at apple bought a note 7 that opened it [TS]

01:41:14   up and like looked at the battery and [TS]

01:41:16   they were like Paul they were like this [TS]

01:41:19   is I cannot believe they put this [TS]

01:41:20   battery in this case [TS]

01:41:21   hahaha that it was it seemed very you [TS]

01:41:24   know just you know they're obviously [TS]

01:41:26   these the people making this judgment [TS]

01:41:28   our battery engineers so they it's not [TS]

01:41:29   like me and you looking at it but that [TS]

01:41:32   they were at you know aspects of the [TS]

01:41:33   size and dimensions of the battery and [TS]

01:41:35   the the size of the enclosure that it [TS]

01:41:38   seemed like the it's just a book just [TS]

01:41:41   eyeballing it as an expert this seems [TS]

01:41:43   like it's at risk of the sort of [TS]

01:41:45   positive and negative parts of the [TS]

01:41:49   battery touching each other that you [TS]

01:41:50   just can't can't happen with a [TS]

01:41:53   lithium-ion battery you know and there [TS]

01:41:55   were general reports that afterwards you [TS]

01:41:57   know never other news reports from [TS]

01:41:59   sources in samsung that it was you know [TS]

01:42:02   it's sort of a company culture tight [TS]

01:42:04   because this is the curiosity I've had [TS]

01:42:05   his did Samsung just get unlucky and [TS]

01:42:07   this could have just as easily happened [TS]

01:42:08   to apple or was there is there a real [TS]

01:42:11   was there a real structural problem [TS]

01:42:13   within samsung that led to this and I [TS]

01:42:14   think that I think the answer is the [TS]

01:42:16   latter that there were you know the [TS]

01:42:19   management saying we want a battery of X [TS]

01:42:22   megawatt hours so we can get this amount [TS]

01:42:25   of battery life but we want the phone to [TS]

01:42:26   be this then just make it happen and [TS]

01:42:29   over the objections of their Samsung's [TS]

01:42:33   own engineers they went ahead with a [TS]

01:42:34   design that they knew should have they [TS]

01:42:36   should have known was risky because part [TS]

01:42:39   of the promotion for the s8 is there [TS]

01:42:41   even saying look this has a smaller [TS]

01:42:42   battery but you can bring it on a plane [TS]

01:42:48   yeah that's probably the worst that is [TS]

01:42:50   probably the worst promotional part of [TS]

01:42:51   the whole s7 disaster are those those [TS]

01:42:54   reminders when you you're at the because [TS]

01:42:56   they it's not just like one time they [TS]

01:42:58   tell you before you board the plane they [TS]

01:43:00   tell you when you're on the plane it's [TS]

01:43:02   what I think they're over though I [TS]

01:43:03   haven't heard one yeah I think they are [TS]

01:43:05   too i think that you know thankfully at [TS]

01:43:07   least for they recalled all i think all [TS]

01:43:09   the phones are right most of the phones [TS]

01:43:11   have been recalled at this point but i [TS]

01:43:12   did i took a couple of flights where [TS]

01:43:14   that happened and it was really pretty [TS]

01:43:16   brutal constantly em all right let me [TS]

01:43:18   take a break here and thank our next [TS]

01:43:19   sponsor it is a good friend longtime [TS]

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01:44:28   distinct sound odd now I got to listen [TS]

01:44:30   to six hours of this book forget it you [TS]

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01:44:51   sponsoring the talk show uh what else we [TS]

01:44:55   got I got a few more things and we got [TS]

01:44:56   to wrap it up how about you think of [TS]

01:44:58   this and we'll see this Twitter stuff [TS]

01:45:00   which which twitter stuff i don't i [TS]

01:45:02   don't know there's a couple of things or [TS]

01:45:03   twitter what are you talking about that [TS]

01:45:05   looks like today especially in the iOS [TS]

01:45:08   although you're all third-party and [TS]

01:45:09   right yeah they've i saw your tweet yeah [TS]

01:45:13   i think i think you're good you're too i [TS]

01:45:15   deck i know you're talking about go [TS]

01:45:16   ahead they've they've kind of changed [TS]

01:45:20   the way that replies work and look so [TS]

01:45:23   when you yeah that was their pro to [TS]

01:45:25   reply to someone you don't see their [TS]

01:45:28   handles in the reply anymore it's like a [TS]

01:45:31   second level of metadata and what [TS]

01:45:33   they've also done is open up the [TS]

01:45:35   character limit so you can now type a [TS]

01:45:37   full 140-character reply instead of the [TS]

01:45:41   handles counting toward the character [TS]

01:45:43   limit yeah but man is it weird to get [TS]

01:45:47   used to and it looks [TS]

01:45:48   they actually changed it I noticed that [TS]

01:45:50   first in the mac app and they weren't [TS]

01:45:53   showing the handles at all they were [TS]

01:45:55   showing people's Nate full names and [TS]

01:45:59   just super strange and kind of new but [TS]

01:46:05   not great UI and just ugly and it looks [TS]

01:46:10   like today they turned it on in iOS too [TS]

01:46:11   so now a huge percentage of twitter [TS]

01:46:14   users are seeing this stuff but you know [TS]

01:46:18   i don't know i don't know if this is the [TS]

01:46:20   kind of thing where they think oh wow [TS]

01:46:21   twitter is going to be so much less [TS]

01:46:23   confusing now to new users or or what or [TS]

01:46:27   if they really just wanted to strip the [TS]

01:46:29   metadata of reply handles out of the [TS]

01:46:33   tweet and put it in a different place [TS]

01:46:34   but it's kind of gross yeah it's I feel [TS]

01:46:39   like they've they've talked themselves [TS]

01:46:43   into knots over what the problems are [TS]

01:46:46   with Twitter and that they've convinced [TS]

01:46:48   themselves that things that are not the [TS]

01:46:51   problem with Twitter are the problem [TS]

01:46:52   with Twitter and there's those are the [TS]

01:46:54   problems they're tackling and if [TS]

01:46:56   anything I think they're just making it [TS]

01:46:57   worse it doesn't make any sense to me [TS]

01:47:01   and it doesn't even seem efficient like [TS]

01:47:03   the screenshot you posted in your tweet [TS]

01:47:04   was like in reply to Joe Smith and one [TS]

01:47:09   other and so instead of showing at Joe [TS]

01:47:11   Smith it actually says his name capital [TS]

01:47:13   Joe capital s smith and one other and [TS]

01:47:17   then you tap that and it shows you the [TS]

01:47:19   other and like a pop up but it's like it [TS]

01:47:22   would have taken just as much space just [TS]

01:47:24   to show both usernames right like like I [TS]

01:47:27   understand in the case where if maybe [TS]

01:47:29   there's seven people in a reply chain [TS]

01:47:31   which is already a mess on Twitter but I [TS]

01:47:33   can see how of course everyone is doing [TS]

01:47:35   today now these endless canoes know so I [TS]

01:47:38   could see how if it said in reply to dan [TS]

01:47:40   frommer and five others that five others [TS]

01:47:44   is clearly more condensed than actually [TS]

01:47:48   listing all six usernames and then [TS]

01:47:50   tapping that to show a list of all six [TS]

01:47:52   is a reasonable you I but when it just [TS]

01:47:54   has one other it's like you've you [TS]

01:47:56   you've done them you've made a terrible [TS]

01:47:58   mistake [TS]

01:47:59   yeah the other thing I noticed the other [TS]

01:48:02   day is if you try to string tweets [TS]

01:48:05   together it was otto inserting the [TS]

01:48:08   period handle thing at the beginning of [TS]

01:48:10   the tweet which was a bad hack to begin [TS]

01:48:13   with hmm and was then part of the actual [TS]

01:48:17   the actual creation of the tweets oh [TS]

01:48:19   yeah I should I'm looking at the Twitter [TS]

01:48:23   app right now and it makes me think that [TS]

01:48:25   I should spend a couple of days using it [TS]

01:48:27   because I think I'm so out of date that [TS]

01:48:30   I'm lost and I feel like people always [TS]

01:48:33   ask me like why don't you just use tweet [TS]

01:48:35   bot and I suppose I should I actually [TS]

01:48:38   really like using default apps because [TS]

01:48:40   especially as someone whose job is to [TS]

01:48:42   kind of analyze and write about this [TS]

01:48:44   industry it's helpful for me to see what [TS]

01:48:47   most people are going through I try to [TS]

01:48:49   change as few things about my mac is [TS]

01:48:51   possible and iPhone and that kind of [TS]

01:48:54   stuff too and also the old twitter for [TS]

01:48:58   mac which was Tweety for Mac originally [TS]

01:49:00   a fine Lauren brick der creation to me [TS]

01:49:04   was the best twitter interface yes the [TS]

01:49:07   way that it flows in real-time and [TS]

01:49:09   responses are included in their to me [TS]

01:49:12   especially if you follow as many [TS]

01:49:13   accounts as I do which is currently 5104 [TS]

01:49:18   there's just always information flowing [TS]

01:49:20   through and it to me is the best look at [TS]

01:49:23   what Twitter really is just this [TS]

01:49:25   constant conversation of people and [TS]

01:49:27   sometimes they're talking to each other [TS]

01:49:28   and sometimes they're talking to [TS]

01:49:30   themselves but it just really was [TS]

01:49:32   awesome in the way it was animated it's [TS]

01:49:34   just better to me than any other Twitter [TS]

01:49:36   you I but it this Twitter for mac app [TS]

01:49:40   now is just such a disaster so I don't [TS]

01:49:43   know and twitter for iphone doesn't have [TS]

01:49:47   it it's just twitter for mac and twitter [TS]

01:49:49   for iphone i see how they're taking the [TS]

01:49:51   at out of their tweets but it says [TS]

01:49:53   replying to at Gruber doesn't say [TS]

01:49:56   replying to John Cooper so I believe [TS]

01:49:58   that that changed in let's see if the [TS]

01:50:02   change in Twitter from Mac today now it [TS]

01:50:04   still says replying to Dave Pell yeah [TS]

01:50:06   that's on the Mac so on Mac so maybe [TS]

01:50:10   they'll sync it up I mean this is [TS]

01:50:12   I believe the mac app is now a third [TS]

01:50:14   party creation made by an agency so [TS]

01:50:17   maybe they're on a a week old yeah so [TS]

01:50:22   baby my whining helped I don't know [TS]

01:50:24   probably not but even I I understand i [TS]

01:50:26   totally understand and that's why i'm [TS]

01:50:28   saying i think i should spend some time [TS]

01:50:29   using twitter app just because i think i [TS]

01:50:32   should be familiar with it too knowing [TS]

01:50:34   you know just to write reasonably about [TS]

01:50:36   twitter and it is diverging further and [TS]

01:50:39   further from the third-party clients [TS]

01:50:40   because the third-party clients are [TS]

01:50:42   limited I a I think that they're made by [TS]

01:50:44   people with better design sense than [TS]

01:50:46   Twitter's designers but be there limited [TS]

01:50:47   by the api's and they can't I don't know [TS]

01:50:49   that they can't really do a lot of the [TS]

01:50:51   things the twitter client is doing and [TS]

01:50:53   so they're sort of stuck with the old [TS]

01:50:55   twitter metaphor but i think it's i [TS]

01:50:59   think it's for the better I don't know [TS]

01:51:02   did you see that the the granddaddy of [TS]

01:51:06   all third-party clients twitterrific [TS]

01:51:07   they hadn't updated their mac version in [TS]

01:51:12   a wasin but because the economics you [TS]

01:51:14   know that the their iphone version is [TS]

01:51:16   the most popular and that's where their [TS]

01:51:17   engineering timeline but they did a [TS]

01:51:20   Kickstarter to raise money to to [TS]

01:51:22   modernize the mac version of [TS]

01:51:24   twitterrific and it got fully funded so [TS]

01:51:26   it's good news I don't think I got in on [TS]

01:51:30   that though so now I'm mad yeah I should [TS]

01:51:33   have well no no I wish I had it but yeah [TS]

01:51:36   but whenever they finished I think you [TS]

01:51:37   know you can still buy it this whole [TS]

01:51:40   thing is because of the idiotic cap on [TS]

01:51:42   user numbers that third-party clients [TS]

01:51:44   are allowed to have like right but [TS]

01:51:46   there's me is just so out of date like [TS]

01:51:49   Twitter and Twitter I think now needs to [TS]

01:51:51   really open itself up to third party [TS]

01:51:54   apps again because the first party ones [TS]

01:51:57   are not super great yeah I I there yeah [TS]

01:52:03   I understand we wear what they were [TS]

01:52:06   looking around at his face book [TS]

01:52:08   certainly took off you know circuit 2013 [TS]

01:52:12   2014 I don't know when Twitter did the [TS]

01:52:15   API thing but you could see where [TS]

01:52:17   Facebook was going and Facebook wasn't a [TS]

01:52:19   thing where there were third-party [TS]

01:52:20   clients for facebook everything for [TS]

01:52:22   facebook goes through facebook and and [TS]

01:52:25   I'm [TS]

01:52:25   I honestly think that's just what [TS]

01:52:27   motivator like well Facebook is forcing [TS]

01:52:29   everybody to use Facebook so we should [TS]

01:52:31   Twitter should be a thing where you have [TS]

01:52:32   to use Twitter but I feel like that's [TS]

01:52:34   where they started going off the rails [TS]

01:52:36   because they were losing twitter at the [TS]

01:52:38   company was losing sense of what it was [TS]

01:52:40   that made Twitter great which is just [TS]

01:52:42   the the network and the simplicity of [TS]

01:52:44   the format that it's just hey who's [TS]

01:52:48   tweets do I want to see here are the [TS]

01:52:51   tweets from those people here they are [TS]

01:52:52   and here's the tweets that are [TS]

01:52:54   mentioning you I feel like everything [TS]

01:52:58   they've done they get away from that has [TS]

01:53:00   been a mistake you know I used to be [TS]

01:53:05   able to use Facebook through a third [TS]

01:53:06   party Adobe AIR tweetdeck really i think [TS]

01:53:10   this is gone yeah i think that's long [TS]

01:53:13   gone now I don't know hmm yeah I totally [TS]

01:53:17   agree and you know some of the stuff [TS]

01:53:19   they've done like the live video it's [TS]

01:53:21   interesting to see them chase after that [TS]

01:53:23   and actually found a Twitter moment to [TS]

01:53:27   be very useful once when I missed a big [TS]

01:53:29   news story and wanted to catch up on it [TS]

01:53:30   quickly and I just looked in Twitter [TS]

01:53:33   moments and sure enough there it was and [TS]

01:53:35   it explained the whole thing to me but [TS]

01:53:36   actually one thing I see people saying [TS]

01:53:39   sometimes in Twitter which is the most [TS]

01:53:42   useful feature they could create is a an [TS]

01:53:44   explanation for why everyone's pissed at [TS]

01:53:47   this one person right now Thank not to [TS]

01:53:50   me hey why's everyone shit talking this [TS]

01:53:53   one guy there'll be a useful feature in [TS]

01:53:55   the Twitter out how he did this thing [TS]

01:53:57   okay how do you get to Twitter moments [TS]

01:53:58   in the in the iphone app I don't even [TS]

01:54:00   know well they reheat it now you have to [TS]

01:54:04   go into this explore age and then most [TS]

01:54:06   that top one I think is a moment oh all [TS]

01:54:09   right but i don't know i see scroll down [TS]

01:54:11   and it has today's moments i got ya [TS]

01:54:13   explore it definitely made it harder to [TS]

01:54:16   find them which does not play well to [TS]

01:54:19   their long-term future maybe i don't [TS]

01:54:22   know i think eventually you're supposed [TS]

01:54:24   to be in the in the feed but yeah well [TS]

01:54:27   no no good luck to twitter yeah i've got [TS]

01:54:32   one more sponsor to the tank and and [TS]

01:54:33   then we can we can do whatever our last [TS]

01:54:36   segment of the show is going to be but i [TS]

01:54:37   got to thank our good friends [TS]

01:54:38   at Squarespace make your next move when [TS]

01:54:42   you do you need them new website making [TS]

01:54:45   it Squarespace everything you need to do [TS]

01:54:47   to create a new website you can do it [TS]

01:54:49   Squarespace you can just get your domain [TS]

01:54:50   name you get the domain name now I think [TS]

01:54:53   of a good domain name go to Squarespace [TS]

01:54:54   registered and you can just have like a [TS]

01:54:56   placeholder but don't lose that domain [TS]

01:54:58   name you could do that you could set up [TS]

01:55:00   a store you can set up a blog you set up [TS]

01:55:03   a podcast you can set up like if you're [TS]

01:55:06   an artist or a freelance designer or [TS]

01:55:09   something like that you can set up [TS]

01:55:10   portfolio site anything like that you [TS]

01:55:13   could do it at Squarespace how do you [TS]

01:55:14   have you created Squarespace like you [TS]

01:55:16   edit a bunch of PHP files and use a SFTP [TS]

01:55:20   program to upload them to a server and [TS]

01:55:22   no you don't do that you just log right [TS]

01:55:25   in the square space and you do it right [TS]

01:55:26   in the browser you make a website on the [TS]

01:55:28   website and you want to move something [TS]

01:55:30   from the left or the right you don't [TS]

01:55:32   like enter a bunch of code you just drag [TS]

01:55:34   it from the left to the right if you [TS]

01:55:36   want to add a different component you [TS]

01:55:38   just drag it out put it on the page [TS]

01:55:40   where you want it there it is they have [TS]

01:55:42   so many professionally designed [TS]

01:55:44   templates to choose from that it's it [TS]

01:55:46   you probably don't even know you [TS]

01:55:48   probably Squarespace sites all the time [TS]

01:55:49   you don't even know your Justin [TS]

01:55:50   Squarespace sites it's not like oh [TS]

01:55:51   there's a look like oh this is exactly [TS]

01:55:54   what the squarespace site looks like [TS]

01:55:55   it's not like that at all because they [TS]

01:55:57   have so many templates really a terrific [TS]

01:56:00   product and the quickest way to get from [TS]

01:56:04   the notion that you need a website for [TS]

01:56:07   something or you want to replace the [TS]

01:56:08   existing website for something with a [TS]

01:56:10   new one to actually having it and one of [TS]

01:56:13   the best things about it is they have [TS]

01:56:14   award-winning technical support you just [TS]

01:56:18   get them on a horn and you're talking to [TS]

01:56:19   them and if you have a problem like you [TS]

01:56:20   don't know you can't figure out how to [TS]

01:56:22   do something it's they'll they've got 24 [TS]

01:56:26   hour a day tech support and they tell [TS]

01:56:28   you how to do it couldn't be easier so [TS]

01:56:30   next time you do a website give [TS]

01:56:32   Squarespace a shot first just go there [TS]

01:56:34   and spend an hour trying to build your [TS]

01:56:36   thing at website at Squarespace you'll [TS]

01:56:37   probably be done by the end of the hour [TS]

01:56:39   and you won't even get to plan B for how [TS]

01:56:41   you're going to do it go to squarespace [TS]

01:56:44   com to check it out and then when you do [TS]

01:56:46   buy you can start for free by the way [TS]

01:56:47   but when you do pay to get set up your [TS]

01:56:50   account just enter the code Gruber [TS]

01:56:52   my last name at checkout and you will [TS]

01:56:54   get ten percent off so go to squarespace [TS]

01:56:57   com get a free trial and when you switch [TS]

01:56:59   from the free trial to a paid account [TS]

01:57:01   just remember Gruber he'll get ten [TS]

01:57:03   percent off you save save money I get [TS]

01:57:06   credit ah anything else on the agenda [TS]

01:57:09   got to figure out something what about [TS]

01:57:12   this tell me what's that you tell me [TS]

01:57:14   well there's the GC the video i put in [TS]

01:57:17   the show notes booth the these two guys [TS]

01:57:18   up in Canada did a head-to-head [TS]

01:57:19   comparison of Android auto versus carp [TS]

01:57:22   car play I did that was good it was [TS]

01:57:25   devastating and I'm a guy who in general [TS]

01:57:29   is on the hey everybody says serious [TS]

01:57:31   total garbage I disagree there's you [TS]

01:57:34   know I find so useful in Xyz and it [TS]

01:57:37   works really well for me and every time [TS]

01:57:40   I ask for a support score I get [TS]

01:57:42   up-to-the-minute score and great at the [TS]

01:57:45   weather and and this that and the other [TS]

01:57:47   thing but this I don't my I don't have [TS]

01:57:50   anything like autoplay or car play in my [TS]

01:57:52   car my cars from 2006 so it's I don't [TS]

01:57:55   even have like a like a way to pump [TS]

01:57:59   music through my stereo I should [TS]

01:58:01   probably get a new car but so I don't [TS]

01:58:04   have first-hand experience with this but [TS]

01:58:05   this head-to-head video up I will put it [TS]

01:58:07   in the show notes absolutely devastating [TS]

01:58:10   this isn't like Oh for a B and C Android [TS]

01:58:13   auto is better but for d e and f car [TS]

01:58:16   plays better and this it this was just a [TS]

01:58:19   wipeout this is like Android auto is [TS]

01:58:21   like pretty useful and seems to do [TS]

01:58:23   exactly what you wanted to do if with a [TS]

01:58:25   little bit of lag you know that I think [TS]

01:58:29   like 10 years from now we're going to [TS]

01:58:31   look back and say I cannot believe how [TS]

01:58:32   much lag there was on the voice input [TS]

01:58:34   for these things versus car play which [TS]

01:58:38   was like totally busted I mean like [TS]

01:58:40   failed at everything failed to send the [TS]

01:58:41   guy text messages couldn't understand [TS]

01:58:43   his friend's name there was no way to [TS]

01:58:45   like convince serie of what his friend's [TS]

01:58:48   name was they asked for directions to [TS]

01:58:50   something nearby up in Canada and it was [TS]

01:58:53   routing them to like Toledo Ohio it was [TS]

01:58:59   really bad yeah you know I don't have a [TS]

01:59:02   car so i don't know i don't have either [TS]

01:59:04   of these things [TS]

01:59:05   it just seems to show that a lot of [TS]

01:59:08   these services lack context in even the [TS]

01:59:12   most basic of queries and you know [TS]

01:59:15   they're supposed to be getting better at [TS]

01:59:17   that like Siri sometimes can respond to [TS]

01:59:20   your previous query knowing that that's [TS]

01:59:22   the context but all the time I try using [TS]

01:59:25   Amazon Alexa aight raising siri to ask [TS]

01:59:29   about the previous query and almost [TS]

01:59:32   never is it working to my kind of [TS]

01:59:35   desired level of context and I guess [TS]

01:59:38   that'll get better over time and this is [TS]

01:59:40   pretty simple I mean this should just [TS]

01:59:42   know that they're in Canada so maybe the [TS]

01:59:43   closest that whatever you want to call [TS]

01:59:46   it the relevance of search results is [TS]

01:59:49   probably more based on location than on [TS]

01:59:52   what's the number one ranking for this [TS]

01:59:55   global search term well I don't know it [TS]

01:59:59   seems like [TS]

01:59:59   seems like [TS]

02:00:00   Apple really has its work cut out for it [TS]

02:00:01   in this regard honestly from this demo [TS]

02:00:03   video I mean I don't know if this is not [TS]

02:00:05   representative it it and it seemed like [TS]

02:00:08   what it was was two guys a go check it [TS]

02:00:11   you know I put it again I put the video [TS]

02:00:12   in the shadows you can check it out but [TS]

02:00:13   it like the general it seemed like a [TS]

02:00:15   very fair thing it wasn't like they were [TS]

02:00:17   out to get car place he might the one [TS]

02:00:18   guy is an iphone fan the other guys an [TS]

02:00:20   android fan and and so the the you know [TS]

02:00:24   the one guy was you know you know it was [TS]

02:00:26   sort of like a little friendly wager [TS]

02:00:26   type thing but so the guy who was trying [TS]

02:00:30   to get car plated do things was trying [TS]

02:00:32   his best like he really wanted it to to [TS]

02:00:35   work and I really don't think there was [TS]

02:00:37   a single thing they did that was unfair [TS]

02:00:39   at all anyway pretty bad last thing I [TS]

02:00:45   had was this whole thing with the ISPs [TS]

02:00:49   and privacy and this ridiculous law that [TS]

02:00:51   that the US Congress passed yesterday [TS]

02:00:54   you saw this right yeah where there was [TS]

02:00:59   a under the Obama administration that [TS]

02:01:02   the FCC past the thing that would [TS]

02:01:05   prevent ISPs and and like cell phone [TS]

02:01:07   providers from using your your web [TS]

02:01:10   traffic history to sell to advertisers [TS]

02:01:14   or other people who'd be interested in [TS]

02:01:16   knowing everything you've done on the [TS]

02:01:19   Internet ah and the US Congress in the [TS]

02:01:24   Senate passed legislation abolishing [TS]

02:01:27   this which is ridiculous and it was [TS]

02:01:29   completely along again I don't want to [TS]

02:01:31   get too much into the politics of it I [TS]

02:01:33   mean a partisan ship of it but every [TS]

02:01:37   single person in the Senate and the [TS]

02:01:39   house who voted for it was a Republican [TS]

02:01:41   and not a single Democrat voted for it [TS]

02:01:44   and I think there were only 15 [TS]

02:01:46   Republicans who voted against it it but [TS]

02:01:49   it's the most ridiculous like this issue [TS]

02:01:51   should not be partisan like somebody who [TS]

02:01:55   is a died diehard republican but doesn't [TS]

02:02:00   like own stock and comcast but justjust [TS]

02:02:02   is a Republican and believes in you know [TS]

02:02:04   like low taxes and all the other you [TS]

02:02:07   know the strong defense spending and [TS]

02:02:09   etcetera etcetera down the line [TS]

02:02:11   politically [TS]

02:02:13   there's no way that they're in favor of [TS]

02:02:14   their cell phone provider selling their [TS]

02:02:17   browsing history to advertisers like [TS]

02:02:19   this is not a conservative issue it's [TS]

02:02:23   absolutely unconscionable that that this [TS]

02:02:26   past and you know surprise surprise [TS]

02:02:28   guess who's a big spender on lobbying in [TS]

02:02:31   Washington DC the the telecom industry [TS]

02:02:33   yeah what's interesting is that the [TS]

02:02:37   whatever was passed and i'm not an [TS]

02:02:40   expert in this so whatever but what was [TS]

02:02:44   passed under obama i guess never [TS]

02:02:46   actually took effect no nothing's [TS]

02:02:49   actually getting worse it's just not [TS]

02:02:51   getting better and I don't know if the [TS]

02:02:54   telcos were actually taking advantage of [TS]

02:02:56   their capabilities in this regard before [TS]

02:02:59   or if it was just you know something [TS]

02:03:03   that they wanted to do so it's not like [TS]

02:03:05   some Liberty was technically taken away [TS]

02:03:08   although i guess it was supposed to kick [TS]

02:03:10   in at some point and then and now won't [TS]

02:03:12   but it's crazy to me that any of these [TS]

02:03:16   companies could say this is in the best [TS]

02:03:18   interest of private like what were they [TS]

02:03:20   saying like of choice or something like [TS]

02:03:22   that yeah now just fucking say you want [TS]

02:03:25   to make some money don't just be honest [TS]

02:03:28   about it yeah right this is a new [TS]

02:03:31   business line for us and you know do we [TS]

02:03:34   run the pipe we can do whatever we want [TS]

02:03:36   with it um but i guess they can't say [TS]

02:03:39   that right well Sam Biddle at the [TS]

02:03:41   intercept i will put a link to this in [TS]

02:03:43   the show notes as well did the omens [TS]

02:03:45   work as a reporter and what what the [TS]

02:03:47   what is it the group is called the NCT a [TS]

02:03:52   i don't know what that stands for though [TS]

02:03:53   i don't bright used to stand for [TS]

02:03:57   something and now doesn't yeah but it's [TS]

02:03:59   this trade group association it's a [TS]

02:04:01   lobbying group that represents companies [TS]

02:04:03   like Verizon and Comcast and they were [TS]

02:04:06   big and you know this is the statement [TS]

02:04:09   after last week's vote red we appreciate [TS]

02:04:12   today's Senate action to repeal [TS]

02:04:13   unwarranted FCC rules that deny [TS]

02:04:15   consumers consistent deny consumers [TS]

02:04:18   consistent privacy prediction online and [TS]

02:04:20   violate competitive neutrality our [TS]

02:04:23   industry remains committed to offering [TS]

02:04:25   services that [TS]

02:04:26   protect the privacy and security of the [TS]

02:04:28   personal information of our customers [TS]

02:04:30   it's so their statement is just purely [TS]

02:04:32   it really is I it often overused but it [TS]

02:04:36   really apt here Orwellian in terms in [TS]

02:04:39   terms of using words that mean the [TS]

02:04:41   complete opposite of what the [TS]

02:04:43   legislation actually did and i guess [TS]

02:04:47   some of the argument they used was that [TS]

02:04:49   well facebook and google can do this so [TS]

02:04:51   why shouldn't we be able to but and I [TS]

02:04:53   again I don't know who actually me that [TS]

02:04:55   this is just that my third day memory of [TS]

02:04:58   reading articles about this but the [TS]

02:05:00   truth is that they don't like Facebook [TS]

02:05:02   and Google see what you're doing on [TS]

02:05:04   Facebook and Google and maybe what you [TS]

02:05:06   click out on but they don't get your [TS]

02:05:08   full internet history which to me is [TS]

02:05:10   like a you know you if you don't want to [TS]

02:05:13   click something on facebook you can [TS]

02:05:14   avoid that you can't avoid using the [TS]

02:05:17   internet while you're on the internet so [TS]

02:05:19   seems kind of like the kind of argument [TS]

02:05:23   that would maybe work if you're a moron [TS]

02:05:25   but if you actually know anything about [TS]

02:05:27   how the internet works does not really [TS]

02:05:28   work right and Facebook and Google [TS]

02:05:30   there's no denying that they are they're [TS]

02:05:32   very hard to avoid you know I just had a [TS]

02:05:36   car i'd still I don't have a facebook [TS]

02:05:38   account I never have and I had a [TS]

02:05:40   conversation with somebody last week [TS]

02:05:42   while i was at waiting to meet with [TS]

02:05:44   people at Apple and somebody who just [TS]

02:05:45   couldn't believe it just absolutely you [TS]

02:05:47   know was really thought I was maybe [TS]

02:05:49   pulling their leg and I'm like no I [TS]

02:05:50   really I don't use it I don't you know [TS]

02:05:52   kind of amazing you can still use [TS]

02:05:54   Instagram without having a facebook [TS]

02:05:55   account I do you know if anything would [TS]

02:05:57   ever get me to sign up for it probably [TS]

02:05:59   be that you know I still have died still [TS]

02:06:00   don't see Instagram ads I've to mine [TS]

02:06:03   either but we gotta stopped I like [TS]

02:06:05   people that do you there was we're gonna [TS]

02:06:07   get I I know but I kind of want to see [TS]

02:06:09   him because I'm curious but I'm worried [TS]

02:06:11   that it's I'm gonna see one and be like [TS]

02:06:14   yeah I could finally see what an [TS]

02:06:15   Instagram at is like and then all of a [TS]

02:06:16   sudden I'll be inundated with a minute [TS]

02:06:18   gonna be like oh man remember when I I [TS]

02:06:20   was two years into you know I got a [TS]

02:06:22   really good one once I used to see them [TS]

02:06:24   and I got a great one maybe this is when [TS]

02:06:26   they stop showing them to me I got a [TS]

02:06:27   great one for suntory whiskey huh I [TS]

02:06:30   thought I don't like that these guys [TS]

02:06:32   know me well suntory whiskey but I don't [TS]

02:06:35   see any ads anymore except now i see [TS]

02:06:37   them occasionally [TS]

02:06:38   tween stories because that is a [TS]

02:06:40   different format I'd I still not I don't [TS]

02:06:42   see them there I don't think I only [TS]

02:06:45   rarely do so that either they don't have [TS]

02:06:47   enough ads or they don't like my [TS]

02:06:49   whatever something about me does not [TS]

02:06:52   target well yeah I but again it's it's a [TS]

02:06:58   utility you know I mean like that they [TS]

02:07:00   really that's why you know and again I [TS]

02:07:02   understand the general and in some [TS]

02:07:04   degree i agree with it like the general [TS]

02:07:07   Republican mindset is that fewer [TS]

02:07:10   government regulations are better it's [TS]

02:07:13   better to let the market you know work [TS]

02:07:17   itself out and that over regulation is a [TS]

02:07:19   problem totally get that I actually [TS]

02:07:23   agree with it i think that you know that [TS]

02:07:26   you know it's it's when a funk when are [TS]

02:07:28   functioning two-party system with one [TS]

02:07:30   side being conservative one side being [TS]

02:07:32   liberal that one of the even though i'm [TS]

02:07:34   generally liberal i think the [TS]

02:07:36   conservative serve a very effective role [TS]

02:07:39   at limiting the government from [TS]

02:07:41   over-regulating things I really do I [TS]

02:07:43   mean and I just renewed my driver's [TS]

02:07:45   license this month and say it's I i [TS]

02:07:51   would say it is a you know it government [TS]

02:07:54   bureaucracy can be a real problem for [TS]

02:07:56   doing something that you have to do [TS]

02:07:57   every couple years I this is a case [TS]

02:08:04   where the like regulating things like [TS]

02:08:07   the water quality and you know like [TS]

02:08:10   elect the electricity and service and [TS]

02:08:14   stuff like that there's a reason why we [TS]

02:08:16   want the government to regulate that you [TS]

02:08:17   know you don't want to have people [TS]

02:08:18   getting their heat shut off in the [TS]

02:08:20   middle of winter just because they [TS]

02:08:21   missed a bill or something like that and [TS]

02:08:23   a telecom stuff is regulated for a [TS]

02:08:27   reason and being able to sell your [TS]

02:08:30   history would seem to me a clear [TS]

02:08:34   violation of that as a utility service [TS]

02:08:36   and I do think are killing our [TS]

02:08:37   electrical histories for sale I don't [TS]

02:08:40   know i don't think so i don't think [TS]

02:08:44   anybody would agree i never knows i mean [TS]

02:08:47   for all I know maybe this is on the [TS]

02:08:49   books and they're doing it but it's I [TS]

02:08:50   don't think that the [TS]

02:08:52   companies can sell a list of like [TS]

02:08:54   advertisers of who I've made phone calls [TS]

02:08:56   too Yeah right right like you know and [TS]

02:08:59   then you know side the most second most [TS]

02:09:01   threatening right i mean angle like a [TS]

02:09:06   and I could see competitively why you [TS]

02:09:08   would want it you know like a pizza [TS]

02:09:10   place might want to see that I'm always [TS]

02:09:11   calling I every time i order pizza I get [TS]

02:09:14   it from the same place and they want to [TS]

02:09:16   send me it you don't call me up and [TS]

02:09:17   offer me a special offer or something [TS]

02:09:19   like that but I would be terrible you'd [TS]

02:09:23   be outrageous I find it valuable seem to [TS]

02:09:26   think that that VPNs are the solution [TS]

02:09:29   although I don't think that's really [TS]

02:09:30   gonna take off I mean it yeah I don't [TS]

02:09:32   know if you've use the VPN ever but [TS]

02:09:34   they're kind of a pain in the ass so [TS]

02:09:35   well they're they're kind of a pain in [TS]

02:09:37   the ass and it's I don't think I don't [TS]

02:09:39   think they should be presented as a [TS]

02:09:40   panacea especially if you're not the one [TS]

02:09:42   running the VPN you know like so like [TS]

02:09:45   people who work at big companies like [TS]

02:09:47   when they do work like if you work at [TS]

02:09:49   Apple and you want to work from home [TS]

02:09:51   you've got to log onto the VPN because [TS]

02:09:53   you can't even access the stuff you need [TS]

02:09:55   if you're not because they want it to be [TS]

02:09:57   secure but you can kind of trust it [TS]

02:09:59   because it's your VPN from apple and you [TS]

02:10:01   know it like as an independent person [TS]

02:10:04   using a VPN you you're completely at the [TS]

02:10:07   mercy of the VPN service sure you're [TS]

02:10:09   signing up for and they could you know [TS]

02:10:12   for all you know they're they're [TS]

02:10:13   tracking your history or something I [TS]

02:10:15   don't think it's a fantasy and it adds [TS]

02:10:18   some steps i do think i do wonder if [TS]

02:10:20   somebody like if Apple could step in and [TS]

02:10:23   do something where if you're using Apple [TS]

02:10:27   products and you have an apple base [TS]

02:10:29   station you know this is in the fantasy [TS]

02:10:32   world where Apple is still updating [TS]

02:10:34   their Wi-Fi routers on a regular basis [TS]

02:10:36   that they could do something that sort [TS]

02:10:40   of gives you an invisible VPN that would [TS]

02:10:43   that would keep your isp from being able [TS]

02:10:45   to do this sort of intrusive privacy [TS]

02:10:47   invasive stuff I don't know I don't know [TS]

02:10:48   enough about it to say but I think it [TS]

02:10:51   seems to me like Apple could take an [TS]

02:10:52   interest in this that's another thing we [TS]

02:10:55   haven't has not been resolved yet the [TS]

02:10:57   future of the airport base stations yeah [TS]

02:11:00   but yeah I mean or or one of the kind of [TS]

02:11:03   enterprising new players like hero that [TS]

02:11:05   be a cool thing euro could do or Google [TS]

02:11:07   or any of the new Jewish router [TS]

02:11:10   providers oh we automatically although [TS]

02:11:12   what I don't know it's like if you're [TS]

02:11:13   doing everything over a secure pipe [TS]

02:11:16   you're still sending packets over your [TS]

02:11:20   hardware network so I don't know yeah [TS]

02:11:23   I've seen other people say and I know [TS]

02:11:25   that this doesn't work that if you just [TS]

02:11:27   change your dns from your ISPs own dns [TS]

02:11:31   to like open dns or Google's DNS servers [TS]

02:11:34   or something like that that might help [TS]

02:11:38   your service in some ways you know I've [TS]

02:11:40   done that in years past but that doesn't [TS]

02:11:43   solve this problem like Comcast out the [TS]

02:11:45   ones and zeros are still going over clay [TS]

02:11:47   youporn packets are still coming over [TS]

02:11:49   come so it's just yep I don't know it's [TS]

02:11:55   just sort of a depressing amidst all the [TS]

02:11:58   other political stuff going on it's just [TS]

02:11:59   a very depressing display of there's [TS]

02:12:02   just nobody you know like even something [TS]

02:12:04   like on the environment which is [TS]

02:12:06   obviously a political hot button hot [TS]

02:12:08   button issue so if if the Trump [TS]

02:12:11   administration wants to roll back [TS]

02:12:12   regulations on a like pollution coal [TS]

02:12:16   pollution into water out me personally [TS]

02:12:18   I'm opposed to that I at least get the [TS]

02:12:22   argument though that there are people [TS]

02:12:24   who are saying but finance you know this [TS]

02:12:25   can change the financial dynamics of [TS]

02:12:28   this whole town or it you know I don't I [TS]

02:12:33   I disagree with these people i'll even [TS]

02:12:34   argue with them but I at least [TS]

02:12:36   acknowledge that there are people who [TS]

02:12:38   are arguing that side that there are [TS]

02:12:41   Americans who are saying no I think they [TS]

02:12:43   should be allowed to do this whereas [TS]

02:12:44   with this privacy thing there's nobody [TS]

02:12:46   its absolute crickets chirping on [TS]

02:12:47   Twitter everybody is outraged about it I [TS]

02:12:49   see tons and tons of tweets about it and [TS]

02:12:51   I don't see anyone anyone arguing for [TS]

02:12:53   the other side like there's nobody [TS]

02:12:56   saying yeah that I think it's a good [TS]

02:12:58   idea to roll back this this this [TS]

02:13:01   protection it's a business that it makes [TS]

02:13:04   it the most bizarre thing to have passed [TS]

02:13:05   because it's so clearly is popular with [TS]

02:13:08   nobody except the actual stakeholders in [TS]

02:13:11   the ISPs yet I don't hear a man you know [TS]

02:13:16   I see an uproar among my colleagues of [TS]

02:13:19   the verb [TS]

02:13:19   like Neil I and right and those guys are [TS]

02:13:21   strongly against if I don't I don't know [TS]

02:13:23   I just don't see a ton of people talking [TS]

02:13:27   about it no no well I guess that you [TS]

02:13:30   know for the most part it's not going to [TS]

02:13:31   hit the masses until if if and when it [TS]

02:13:34   actually starts being abused right and [TS]

02:13:37   you start getting creepily super [TS]

02:13:40   targeted stuff from comcast that saw [TS]

02:13:43   what you were looking at on WebMD right [TS]

02:13:45   and you know part of a pill for that [TS]

02:13:47   part of it though is that we are sort of [TS]

02:13:50   beings we're like frogs being slowly [TS]

02:13:52   boiled to death with the creepy stuff we [TS]

02:13:54   do see where you know it's still getting [TS]

02:13:57   worse although I think ever since I've [TS]

02:13:59   installed content blockers on Safari [TS]

02:14:03   it's it's actually for me personally [TS]

02:14:04   it's gotten better but I know my wife [TS]

02:14:06   has just tell me the other day where she [TS]

02:14:08   clicked on one thing for one product and [TS]

02:14:10   now all of the ads she sees everywhere [TS]

02:14:12   for that product and it was totally [TS]

02:14:14   innocuous I forget what it was I can't [TS]

02:14:17   even remember it was it was not like in [TS]

02:14:18   a you know anyway sensitive or [TS]

02:14:20   embarrassing product but it was it was [TS]

02:14:22   just unbelievable though the number of [TS]

02:14:24   sites that were showing her ads for this [TS]

02:14:26   thing that she had clicked on one time [TS]

02:14:27   on one site well it speaks to the the [TS]

02:14:31   effectiveness or lack thereof of web [TS]

02:14:34   advertising that that is immediately the [TS]

02:14:36   most effective ad you could possibly see [TS]

02:14:39   is yeah for the website you were just on [TS]

02:14:41   but well alright anything else you [TS]

02:14:45   wanted to talk about this week which [TS]

02:14:47   seems like it's time to wrap it up just [TS]

02:14:50   getting pumped for the second Chicago [TS]

02:14:53   Cubs World Series in a row but have you [TS]

02:14:56   been on since the Cubs won the series I [TS]

02:14:58   don't think you had I don't think so oh [TS]

02:15:00   no congratulations here we are opening a [TS]

02:15:03   opening day oh sweet Maya and I'm [TS]

02:15:06   currently first placed in the vox media [TS]

02:15:08   tournament bracket but we'll see what [TS]

02:15:11   happens hmm yeah opening day coming up [TS]

02:15:13   very excited I've got a I was I was in [TS]

02:15:16   Vegas before the tournament and I placed [TS]

02:15:18   a hundred-dollar prop bet on UNC to win [TS]

02:15:21   the whole tournament so I've still got [TS]

02:15:23   that going I think it pays six to one or [TS]

02:15:26   eight to one so i've got i'll have a all [TS]

02:15:28   of an eight-hundred-dollar ticket if if [TS]

02:15:29   it if they win [TS]

02:15:31   cool we'll have to go collect yeah yeah [TS]

02:15:34   be a good use of that eat on a dollar [TS]

02:15:38   you can actually say all desert last [TS]

02:15:42   week uh for a day and that was kind of [TS]

02:15:47   fun just for work but it was like oh I [TS]

02:15:49   should do 24 hours in Vegas more often [TS]

02:15:51   yeah it's a good Town to dip your toes [TS]

02:15:54   in it is i've done that i had a flight [TS]

02:15:58   one time we were flying to van Amy and I [TS]

02:15:59   refined a Vancouver and there's no [TS]

02:16:02   direct flights and so and it just it's a [TS]

02:16:05   long way from Philadelphia so we just [TS]

02:16:07   flew to Vegas spent one night in Vegas [TS]

02:16:08   and woke up at noon and fluid Vancouver [TS]

02:16:10   the next day it was total fines awesome [TS]

02:16:12   total fun nice whereas most cities you [TS]

02:16:16   feel like you can't possibly you know [TS]

02:16:18   really get any anything out of the city [TS]

02:16:21   if you're only there for you know 23 [TS]

02:16:25   hours total whereas Vegas you can easily [TS]

02:16:27   he could easily say I've had enough I [TS]

02:16:29   had a good time and I'm done I'm ready [TS]

02:16:31   to go um Cubs I can't believe that I [TS]

02:16:35   still can't believe that they won that I [TS]

02:16:36   mean it I I can't either and it also was [TS]

02:16:39   completely ruined by the election a week [TS]

02:16:41   later so I know that I that I feel [TS]

02:16:44   really screwed by that that it was the [TS]

02:16:47   day that was like it never hit me the [TS]

02:16:51   joy never really hit me and then I got [TS]

02:16:53   the wind knocked out of me you know and [TS]

02:16:55   now some days I'm like oh yeah the cops [TS]

02:16:58   were in the World Series it's sort of [TS]

02:17:00   like playing the plane the lottery you [TS]

02:17:03   know every day for 108 years and never [TS]

02:17:07   winning and then you finally win big and [TS]

02:17:09   did you get the money you get mugged for [TS]

02:17:11   the money as you're walking out of the [TS]

02:17:13   place where they do by bus yeah yeah I [TS]

02:17:16   know man cums look good again that's the [TS]

02:17:20   problem the scary part about the Cubs is [TS]

02:17:22   that it was clear even just two years [TS]

02:17:24   ago that they that that was that was a [TS]

02:17:27   team with with the team with legs with [TS]

02:17:30   the talent on that team yep and you know [TS]

02:17:34   schwarber back this year well that [TS]

02:17:35   usually that's the to me was the most [TS]

02:17:37   amazing thing and I've said this before [TS]

02:17:39   I don't know if everybody in a anybody [TS]

02:17:41   wants to tune out for the sports ball [TS]

02:17:42   you can turn out but [TS]

02:17:43   there's two types of sports fans [TS]

02:17:45   fundamentally numbers numbers people and [TS]

02:17:48   story people and like that you know like [TS]

02:17:50   the numbers people are like the [TS]

02:17:52   sabermetrics people and they like to do [TS]

02:17:53   you know that you know using [TS]

02:17:55   spreadsheets to pick their fantasy stuff [TS]

02:17:57   and whatever I I love math I was really [TS]

02:17:59   good at math and when I was in school I [TS]

02:18:01   kind of like the stats of sports but to [TS]

02:18:04   me the reason I like to still like to [TS]

02:18:06   watch another the stories I liked it's [TS]

02:18:08   it's it and I don't care if the [TS]

02:18:11   sabermetrics better explains who wins I [TS]

02:18:13   like the stories as an explanation for [TS]

02:18:15   who wins and of course twenty-twenty [TS]

02:18:17   hindsight but to me the moment I thought [TS]

02:18:19   that the cubs were going to win was when [TS]

02:18:20   schwarber came back it's who comes back [TS]

02:18:24   from like a terrible injury and months [TS]

02:18:26   of not even swinging a bat and your [TS]

02:18:28   first re-entry into the sport is at the [TS]

02:18:31   highest possible level the World Series [TS]

02:18:33   and then the guy de knocks the shit out [TS]

02:18:36   of the ball for the whole series and [TS]

02:18:38   it's crazy it defies everything I know [TS]

02:18:42   about professional baseball which is [TS]

02:18:43   that for hitting even if you're super [TS]

02:18:46   talented and you're athletically in the [TS]

02:18:48   prime of your career your timing is [TS]

02:18:50   everything and it's the whole reason [TS]

02:18:52   they have this month long spring [TS]

02:18:53   training is that getting your timing [TS]

02:18:55   down is intricate and it's so easily [TS]

02:18:58   lost and it's the worst thing about [TS]

02:18:59   getting hurt even for like six weeks is [TS]

02:19:02   that you come back and you're sure your [TS]

02:19:03   needs better now but your timing is off [TS]

02:19:05   and when people are throwing the ball at [TS]

02:19:08   you at 97 miles an hour your timing [TS]

02:19:10   being off just a little bit is you're [TS]

02:19:12   done and schwarber comes back and it's [TS]

02:19:15   unbelievable I've amazing I I kind of [TS]

02:19:19   want to go watch that game now it made [TS]

02:19:21   me that's what made me think that they [TS]

02:19:22   were going to win because the story just [TS]

02:19:24   fit it's like it's it's you know it's [TS]

02:19:26   the Cinderella Cinderella story you know [TS]

02:19:28   the kid comes back you know because what [TS]

02:19:30   a heartbreaker would have been if he [TS]

02:19:31   hadn't played in the World Series right [TS]

02:19:32   you get in the injury and and you're on [TS]

02:19:36   the Cubs and the Cubs win her first [TS]

02:19:37   world series in four hundred and [TS]

02:19:38   seventy-seven years and and you didn't [TS]

02:19:41   get to play but