0:00:00it was like a bunch of guys like on the
0:00:01side like looking at you but now looking
0:00:03at you but listening to you but looking
0:00:04like they're not listening to you and
0:00:05that happens in real life right this is
0:00:11hypercritical weekly talk show ruminate
0:00:13on exactly what is wrong in the world of
0:00:15Apple and related technologies and
0:00:17businesses nothing is so perfect that it
0:00:20cannot be complained about by my friend
0:00:23n yurs co-host of the show John siracusa
0:00:26I'm Dan Benjamin today is Friday October
0:00:2819 2012 to episode number ninety 90 it
0:00:36likes to thanks very much to our three
0:00:37sponsors harvest / kit harvest calm
0:00:41hover com and squarespace com tell you
0:00:45more about those as the show continues
0:00:47just as we always do when we love them
0:00:48we also want to make sure that we say
0:00:50thank you so much to cash fly.com these
0:00:53are the folks that deliver all of the
0:00:55content you here at five by five they're
0:00:58really the best they have the fastest
0:00:59most reliable CDN in the business go
0:01:03check them out at cash flow calm and
0:01:05please let them know that you heard
0:01:06about them here on five by five hello
0:01:09John siracusa of Massachusetts how are
0:01:12you today I am just dandy let me ask you
0:01:17a quick question before you before you
0:01:18dive in mm-hmm this packs thing this
0:01:22Boston packs thing yes you go to that
0:01:24right I do all right I'm gonna go this
0:01:27year you are well I will see you there
0:01:30if you are willing to sit on long lines
0:01:33or visit me wha set on Long alliance
0:01:34because that's what I do it packs as I
0:01:36sit online oh yes let's let's do it or
0:01:40in line I don't know which one is the
0:01:42one that people from New York are
0:01:43supposed to say I don't know in mine or
0:01:47online what are you going to be doing
0:01:48that just visiting for your own
0:01:50amusement or are you going to be doing
0:01:52some sort of business related stuff I
0:01:53have never been to any kind of packs and
0:01:57this this seems like a good opportunity
0:02:01to both hang out with John Siracusa and
0:02:05the Syracuse ins as well as going to a
0:02:10really cool thing
0:02:12is this the good one to go to or do you
0:02:13a my supposed to go to pax West I go to
0:02:17this one Union you know I go to this one
0:02:18cuz it's in the same city where I live
0:02:20and I hate to travel yeah so it's not
0:02:22the good it's not really the good one
0:02:23yeah pax prime is the west coast one it
0:02:25was the first one I'm sure that they
0:02:26will say the first is the best and blah
0:02:28blah blah from what I've never been
0:02:30dating them except for East and having
0:02:32but having read a lot about the other
0:02:34ones it seems like East has the best
0:02:36convention center because we have this
0:02:37new gigantic Convention Center and there
0:02:40there's actually enough room for 60,000
0:02:42people where you don't feel like it's
0:02:44completely overwhelmed and I think the
0:02:47west coast one like they've maxed out
0:02:49their convention center there but it's
0:02:51not quite as nice or spread out that is
0:02:53my impression from what I've read okay
0:02:55but it seems like the same people are at
0:02:57both things so you're not like missing
0:02:59anybody by going to use to Wes although
0:03:01last year Scott Kurtz wasn't at East but
0:03:03that was even on vacation in Australia I
0:03:05think you would have missed West for the
0:03:06same reason all right but anyway I think
0:03:08I think you will enjoy it somebody will
0:03:12get some tickets if you like waiting in
0:03:14line you better hurry up you know that
0:03:15are the tickets did you were to get them
0:03:16because I think thority the three-day
0:03:17passes already media passes are gone but
0:03:19that's just a steel you just save you
0:03:21save like 30 bucks yeah but if I'm
0:03:23flying out there anyway I'm in 30 boxes
0:03:24I'll just I just won't eat one day well
0:03:26you better hurry up and get the one-day
0:03:28passes I'm saying they sell out
0:03:29eventually as well I'll get them before
0:03:31before the end of the day so what do you
0:03:33want to see when you go like besides
0:03:35like seeing people other people you know
0:03:37waiting in line which isn't that
0:03:39exciting what do you want to see at the
0:03:40the convention itself well I mean there
0:03:43are so many cool things that are going
0:03:45on there that they haven't really
0:03:46announced what the official schedule is
0:03:51but everything I've heard about
0:03:52especially from you you talk you've
0:03:53talked about this but they have a well
0:03:55you know they have one in uh well I
0:03:58guess yeah yeah Australia now they're
0:04:00going to have one in Australia yes that
0:04:01was announced at PAX East or no I PAX
0:04:04Prime I believe this year you're
0:04:07supposed to have one here coming here
0:04:09maybe to texas austin texas i heard i
0:04:11think they're doing probably gonna do
0:04:12England first or somewhere in Europe
0:04:14first cuz the international people are
0:04:16tired of traveling to different
0:04:17countries to go to these things yeah so
0:04:20South anywhere in the south is a is a
0:04:22stretch and I like that the first
0:04:25question in the
0:04:25general faq is can I bring my nerf gun
0:04:28lightsaber other weird thing that's the
0:04:32very first question in the fact so these
0:04:34are my kind of my kind of people I feel
0:04:35like I need you know I need to connect
0:04:37go to connect with the folks that done
0:04:38that I love I don't know if they're your
0:04:40kind of people like I didn't touch you a
0:04:43lot of people touch each other one no
0:04:45and they then they're my kind of people
0:04:47they don't recognize me at all which is
0:04:49refreshing from in some ways and you
0:04:54know so it's a different it's a
0:04:55different crowd in that respect but
0:04:56they're my people in that they're mostly
0:04:59gamers and I identify as a gamer so
0:05:02that's why I feel at home but no
0:05:05identifies as a game identify as gamer I
0:05:08do ah yeah so as we get closer I can
0:05:12give you some advice on the on how to
0:05:15get in to see the things you actually
0:05:16want to see and what you will have to
0:05:18sacrifice to do that right okay your
0:05:20sanity your your well-being right eating
0:05:25or drinking crash it's been a while
0:05:26since I've been a Logan though I don't
0:05:28know if I can stomach it just may
0:05:30remember that you will not get your
0:05:32luggage until an hour after you have the
0:05:34part of the plan let's just assume that
0:05:36going in don't don't like get all mad
0:05:37about it just like get out of play and
0:05:39say well I luggage will be here an hour
0:05:40what should we do while we wait all
0:05:41right bringing board games one time I
0:05:44was at Logan that's a long story forget
0:05:46it it's one time at band camp all right
0:05:49let's get into the show here let's do it
0:05:51yes time for some follow up follow up a
0:05:54few I had a number one with a bullet on
0:05:57the last show talked about the magazine
0:06:00Marco's new publishing venture and I
0:06:02mentioned he had something called the
0:06:04feature which was selected items from
0:06:07instant paper and things that have been
0:06:09Instapaper ah and something else called
0:06:13the brief and I said that was part of
0:06:15Marcos the empires and I you know what I
0:06:18thought that it was too and it turns out
0:06:20it he he says it's not yes it's not so
0:06:23like I that's what I get for trying to
0:06:25do show notes links like in the the 15
0:06:28minutes before the show starts he posted
0:06:30about it and the brief is a site by
0:06:32Richard dumb dunlop Walters who is the
0:06:34designer and editor of the feature right
0:06:36so Marco pause on his side and right
0:06:39those words I'm like oh this must be
0:06:40some affiliate thing but it's not it
0:06:41just happens to be the same guy who
0:06:43designs and edits the feature but the
0:06:46brief is his own thing so Marco is in no
0:06:48way affiliated with the brief other than
0:06:50he knows the guy who made it so full
0:06:52credit to Richard Dunlop Walters who has
0:06:54a hyphen in his last name and the
0:06:57description of this to remind people is
0:06:58a daily briefing of technology news
0:07:00worth caring about edited by Richard
0:07:03Dunlop Walters so there you go i will
0:07:04put that in the show notes if it's not
0:07:06already there and I apologize for Miss
0:07:10tributing that but you can see how i
0:07:11would get confused with the the Empire
0:07:13the Empire yeah yeah second thing I was
0:07:16confused about which I was surprised you
0:07:17didn't catch ah was that I was talking
0:07:20about your visit to the verge and stuff
0:07:21when you went to New York yes oh yeah
0:07:23yeah and I said that you had taken a
0:07:26picture yourself trying to look like a
0:07:28meal dash but yes and it was neil patel
0:07:30and i missed it also because I spent so
0:07:33much time we had a had a great lunch
0:07:35with the Neil out there and and like
0:07:38that just it just I just messed up too
0:07:40like I should have caught that so
0:07:41apologies to both a Neil and Neil I for
0:07:45mistakenly and they're nothing like each
0:07:48other I mean except for the fact that
0:07:49they live in New York both mostly
0:07:51apologies to anneal because I don't
0:07:53think he would ever dress that way with
0:07:55the witness he like dark like that and
0:07:57and this is the shades yeah he's much
0:07:59too dignified here's an amazing dresser
0:08:01I'll tell you what you if you're dude
0:08:03and you want to look good the Neil dash
0:08:06will set you straight he's the man all
0:08:10right well quaffed as you would say some
0:08:13tent follow up tent dentists not ten
0:08:17Tostan through that's terrible ten
0:08:21thought I oh the tent protocol
0:08:22decentralized protocol for stuff that
0:08:24looks kind of like a planet or Twitter
0:08:26or whatever yeah and the eternal debate
0:08:28over whether if someone has 30 million
0:08:31followers do they have to send out 30
0:08:33million HTTP POST request when they make
0:08:37a post all their followers see it or if
0:08:39users are aggregated if like a whole
0:08:42bunch of people are on the 10 is 10
0:08:44hosting server yeah you only have to
0:08:46send one post request to some URL at 10
0:08:49that is and it will make sure that
0:08:50everybody who is on
0:08:52I ass gets and according to Daniel
0:08:54ciders right now it is one post per user
0:08:56so you would literally have to do 30
0:08:58million posts if you have 30 million
0:09:00users follow certain running 30 million
0:09:01followers regardless of how many were on
0:09:04any individual server but he says a
0:09:05future update a tent will optimize
0:09:07multi-tenant server communication so
0:09:09this is an optimization I have not yet
0:09:11made but they are planning on it so
0:09:13there you have from the horses now
0:09:14actually circling back to the magazine
0:09:18one little bit a follow-up on that I
0:09:21don't know why didn't I think I did have
0:09:23a something I was knighted skipton one
0:09:25other interesting thing about the
0:09:26magazine which I believe Marco will talk
0:09:28about on this week's show because he
0:09:29said like last week he talked about the
0:09:30magazine and the launch and everything
0:09:31and he said this week is going to talk
0:09:33about already call it design or
0:09:34something yeah and this falls under the
0:09:37category of design I guess when you're
0:09:39reading the magazine and there's a link
0:09:42in one of the articles that you're
0:09:43reading you tap it like i said it brings
0:09:44up that little side of the last show
0:09:46brings up the little one third of the
0:09:48screen preview of the link or pop over
0:09:51on the ipad but say you decide you want
0:09:54to actually go to that link and you tap
0:09:55on the title of the link inside the
0:09:57little preview it will open the link in
0:09:59a web browser ah but in version 1.0 and
0:10:021.1 of the magazine reader application
0:10:05if you have the chrome browser installed
0:10:08the chrome for iOS browser and it will
0:10:10open the link in chrome if you don't
0:10:12have the chrome browser install it will
0:10:13open in safari and i think marco was
0:10:16very surprised at the number of people
0:10:18who like me have the chrome browser
0:10:20installed but do not use it or prefer it
0:10:22right so soon as i go to follow a link
0:10:24it's like why is this opening first I
0:10:25thought is this some custom browser view
0:10:27that he's like all right no that's
0:10:29Chrome yeah like it's it's switched
0:10:30applications on me uh so he's getting a
0:10:33lot of complaints about that I think I
0:10:35could have told me we get a lot of
0:10:36complaints about that because I'm one of
0:10:38those users and I'm like out you know I
0:10:39can't be the only person who's like
0:10:40crumbs that let me download it now just
0:10:42leave it there case maybe I needed or
0:10:44something only works in chrome or
0:10:45whatever or safaris Mobile Safari is
0:10:48crapping out on me yeah but I don't you
0:10:50know there's no it's really iOS is fault
0:10:52because there's no way for you to set
0:10:53your default application for different
0:10:55protocols or whatever right but that's a
0:10:58shame and I think based on the
0:11:01complaints that he's getting i assume
0:11:02he's going to revisit this policy of
0:11:05just
0:11:05chrome is installed open your think rum
0:11:07I think people who do like chrome and
0:11:09try to use it as their main browser
0:11:10appreciate this I can see what he's
0:11:11going for like isn't that thoughtful it
0:11:13knows that I had I use chrome and it you
0:11:15know unlike all those other thoughtless
0:11:16applications this one opens my links in
0:11:18chrome is exactly what I want thumbs up
0:11:19but seems like the flip side of that of
0:11:23the people who just happen to have
0:11:24chrome installed they have no recourse
0:11:26except for to uninstall it which seems
0:11:27you know right heavyweight oh let's see
0:11:32next bit is on the f-15 believe it or
0:11:35not did you see this bit of all I did
0:11:38not what is tell me what's going on with
0:11:40the f-15 the mcdonnell douglas f-15
0:11:41eagle strike eagles and a strike eagle I
0:11:45don't know something like that anyway
0:11:46Dave M rights in it says on
0:11:48hypercritical 86 at some point for god
0:11:51knows what reason thank you you asked me
0:11:53what I thought the top speed of a Hornet
0:11:55wasn't I totally blew it right and and I
0:11:57guess something that was closer to what
0:11:58the top speed for what would the f-15
0:12:00would be and then you look at the f-15
0:12:02and said okay you're right about the
0:12:03f-15 like that must have been what you
0:12:05were thinking out whatever and I think I
0:12:08listed off like Mach 2 2.5 to be a 15 so
0:12:11Dave M rights and to say that the author
0:12:13James P Stephenson learned this is not
0:12:16exactly true that the f-15s top speed is
0:12:18a mock 2.5 in the preface to his book
0:12:21which I have linked in the show notes
0:12:22called the Pentagon paradox Stevenson
0:12:25was told that the f-15 can theoretically
0:12:27fly mock 2.5 but this is tactically
0:12:29irrelevant and so here are the details
0:12:31of this that he's gleaned from the book
0:12:33when the air force flew and at 15 at
0:12:36Mach 2 they had to make many
0:12:38modifications to the aircraft that would
0:12:39not be done in a tactical situation such
0:12:41as removing all weapons including the
0:12:43bombs missiles as well as the internal
0:12:44God and its ammunition refueling
0:12:47immediately before accelerating to mock
0:12:48to landing immediately after reaching
0:12:51Mach 2 because the aircraft was
0:12:52literally out of fuel at that point in
0:12:55addition to accelerate to Mach 2 the
0:12:58pilot has to hit a button on the control
0:12:59stick called V Max and the author learn
0:13:02nothing nothing to do with emacs now the
0:13:04author learned that whenever the vmax
0:13:06button is activated piece times
0:13:07regulations say that the engine can only
0:13:09be run for five minutes of that setting
0:13:11before they have to be replaced and
0:13:12overhaul as two engines in 15 so the
0:13:15conclusion is that the Mach 2 speed is
0:13:17only good for air shows for beating
0:13:19their Navy counterparts
0:13:20for impressing non inquisitive members
0:13:21of Congress of course the flip side
0:13:24conspiracy theory of this is they'll
0:13:26never tell you what the real top speed
0:13:28is this is all sandbagging and really
0:13:29they don't want that to the Reds the
0:13:31Soviets to know what the real top speed
0:13:33is but at this point with the Cold War
0:13:36long gone I totally believe that this
0:13:40type of thing would happen and that they
0:13:41would list top speed for bragging rights
0:13:43and he's kind of like it gives with cars
0:13:45as well where well if cars is a little
0:13:48bit different but like the the Bugatti
0:13:50Veyron I figure the top speed is like
0:13:52158 or something like that it's
0:13:53something ridiculously high but to
0:13:55actually achieve that speed you have to
0:13:56go into a special mode that involves
0:13:58like parking the car stopping it putting
0:14:00like it's not like putting like the two
0:14:02keys like in the submarine thing and
0:14:03never turn the two keys at the same time
0:14:05and just you know okay I'm going to go
0:14:06to top speed run then of course you need
0:14:08a fairly straight flat road with no
0:14:11potholes that runs for miles and miles
0:14:14for you to get up to 258 but technically
0:14:16yes the Bugatti Veyron can go over 250
0:14:19miles an hour if all these conditions
0:14:21are met oh and I believe that the Veyron
0:14:23runs out of fuel like 10 or 15 minutes
0:14:25that speed as well it runs listing the
0:14:30the Veyron speeding km/h because of the
0:14:32top gear episode yeah we don't we don't
0:14:33do that it's miles per hour miles per
0:14:35hour King miles are king they always
0:14:38will be all right um so I think that's
0:14:44it for follow up today that's it yeah
0:14:48does you think of something I'm missing
0:14:49on the hall and do it's your show no
0:14:52let's say I mean 15 minutes is
0:14:54reasonable for all up is it not 14
0:14:56minutes yeah sure it's gonna be a short
0:14:58show you know the drill now right yeah
0:15:00will be a short show I do have a sponsor
0:15:02before we go on topics I yes I always
0:15:04have a sponsor ready to go at a moment's
0:15:05notice in the first one today is harvest
0:15:08let harvest take care of the back office
0:15:09tasks so you can focus on delivering
0:15:11your best to your clients what does that
0:15:13mean it means they handle things like
0:15:14time tracking that's one of the toughest
0:15:17things especially if you're you know
0:15:18you're in business for yourself or you
0:15:19have a bunch of folks who work for you
0:15:21you have a team that you want to manage
0:15:23their there and in in the office with
0:15:25you or their remote doesn't matter you
0:15:28know if time tracking was easy everyone
0:15:30would do it well that's kind of
0:15:33Skol they want to make it easy they want
0:15:35to make it something that is simple and
0:15:37straightforward so what do they do you
0:15:39can start a timer from your web browser
0:15:41or bowser you have a desktop they've got
0:15:43a mac OS 10 client you can even run it
0:15:46on your mobile device so obviously you
0:15:47can use a website there you can use the
0:15:49iOS app they'll get an app for
0:15:50everything these guys and then if you're
0:15:52the person who's in charge of keeping
0:15:54track of what those people are doing
0:15:56they have stuff like visual time reports
0:15:58that will help get your project done on
0:16:00time and I'll help you keep track of the
0:16:01budget how much you're spending what
0:16:02you're spending it on you do all this
0:16:05stuff and they have professional
0:16:07invoices you can send to your clients
0:16:10and if you have payment processing stuff
0:16:12whether it's paypal or authorize.net
0:16:13whatever you can tie it in you can
0:16:15accept payment right on your website now
0:16:16and is that it's very handy that's how I
0:16:19any let you tried three free for 30 days
0:16:22if you don't love it you just let the
0:16:24trial expire you don't even have to give
0:16:26them a credit card I love that too but
0:16:28if you do like it and I think you will
0:16:29then there's a code for you first of all
0:16:32go to get harvest calm / 5 by 5 to
0:16:34create your trial when the trial expires
0:16:37you want to keep using harvest enter the
0:16:39code 5 by 5 a check out you'll get fifty
0:16:41percent off your first month no matter
0:16:43what plan to pick and that's good
0:16:45through the middle of November so do
0:16:47this soon go try it out get harvest calm
0:16:50/ 5 by 5 the chat room has been
0:16:54discussing the veyron David Smith no
0:16:56underscore today this is the how do we
0:16:58know it's the same dude it's not the
0:16:59same dude I think the same one that the
0:17:02the veyron super sport does 267 miles
0:17:04per hour and the regular 253 in kc list
0:17:09says it based on his recollection the
0:17:11secret sequence to achieve top speed of
0:17:14the Veyron is it likely there's a
0:17:15keyhole in the door jamb and you have to
0:17:17put the key into there and twist that
0:17:19first and it lowers the suspension and
0:17:20prevents the spoiler from just deploying
0:17:23does all sorts of other things that
0:17:24right important for top speed run hey
0:17:29you're on boy that's an ugly cars and
0:17:30you know what you know what that looks
0:17:31like mmm no not off the top but I rayner
0:17:34it's ugly take my word for okay it's a
0:17:38shame that the fastest car in the world
0:17:39should be so ugly mere decades ago
0:17:43mclaren f1
0:17:46was not ugly it was also the best card
0:17:48now we didn't now we just had the veyron
0:17:50it's a shame all right so I had I want
0:17:55to talk about Twitter and app.net usage
0:17:57and stuff today but to other topics have
0:17:59snuck their way in ahead of it oh I
0:18:04think the first one wants to talk about
0:18:06the October 23rd apple event I don't
0:18:09know how much you've talked about this
0:18:10on other shows only little we talked
0:18:12about an unamplified and I was you know
0:18:15I was trying to kind of get out of gym
0:18:16what what it might have what else might
0:18:21be happening besides the ipad junior but
0:18:23he was not really it was not really
0:18:28willing to say yeah we should talk about
0:18:30that all i'll talk about being the ipad
0:18:32mini not junior first and then impede
0:18:35other things okay so close it oh noes
0:18:37october twenty third this is the apple
0:18:39event that we're all expecting to happen
0:18:40in october biz like they're going to do
0:18:42one for the iphone 5 and then in october
0:18:45there's gonna be another event and
0:18:46that's what they're going to introduce a
0:18:47little ipad so people were getting
0:18:48worried that like you know we haven't
0:18:50heard anything and it's getting into
0:18:51october now when are they gonna announce
0:18:53it and then there was the you know maybe
0:18:55this just not going to be an October
0:18:56event which I have to say I was starting
0:18:58to get on board with that because as
0:19:00October wore on and there was no
0:19:01announced I'm like maybe they just
0:19:03didn't make it for the holidays and
0:19:04they're just gonna have to wait till
0:19:04next year and then at the ridge next
0:19:06year would be like march or something
0:19:07you know because you have to like you
0:19:09have to give a grace period around
0:19:11Christmas so that people don't hate you
0:19:13because they you know i got an ipad 3
0:19:15for christmas and then like in january
0:19:18they replace the whole line of ipads and
0:19:20you feel terrible about this this
0:19:21paperweight you got of christmas is
0:19:23useless might as well just smash it to
0:19:24bits right but it looks like they're
0:19:28gonna make it and I can't imagine that
0:19:30they can have an october twenty third
0:19:31event and say and this stuff isn't
0:19:33shipping until the new year because that
0:19:35would be death and it would be
0:19:36incredibly stupid an apple does not do
0:19:37that so they've got something to
0:19:39announce that's going to show up for the
0:19:40holiday season this year we all assume
0:19:42one thing is going to be a smaller iPad
0:19:45which we've been calling the iPad Mini
0:19:46or the ipad junior or whatever this is a
0:19:4910 a.m. pacific time in san jose some
0:19:51people talk about why the heck is it in
0:19:52san jose because they usually have their
0:19:55events in San Francisco but you know I'm
0:19:57is just booking for venue or something
0:19:59so this is another case like the iphone
0:20:025 where we've talked about this little
0:20:04thing for just just months and months
0:20:06now right we have spyshots speculation
0:20:10about the specs for just every maybe
0:20:11it's even been more than what seems like
0:20:13forever we've been talking about this
0:20:14and it's another case where it seems
0:20:16like we know everything about it going
0:20:18in right just from like all of us
0:20:21obsessing over it and rehashing the
0:20:25specs and the price point and stuff like
0:20:26that that we're like we've converged on
0:20:28something and we all expect to see this
0:20:31event on the twenty-third and not be
0:20:34surprised right do you do you expect to
0:20:35be surprised no anybody know it seems
0:20:38like we've all got it nailed down now
0:20:40that could be a time for Apple to
0:20:43surprise us but you know all right so
0:20:46anyway to review what we all think the
0:20:47specs are going to be 7.5 inch diagonal
0:20:49display at 1024 x 768 which is the
0:20:53original iPad and the iPad tues
0:20:55resolution that is not retina is 163 DPI
0:20:59instead of 264 DPI for the ipad 3 and
0:21:03based on our previous hashing this out
0:21:07it's like well one all the buttons be
0:21:08too small if you take the original iPad
0:21:10screen and squish it down to from you
0:21:12know 9.7 27.8 so 85 and it reality is
0:21:17they won't be too small all will do is
0:21:19make the touch targets 44 pixel tall
0:21:21touch targets exactly the same size as
0:21:23they were on the original iphone it's
0:21:26smaller than they are on the current
0:21:27crop of iPads but it's not smaller than
0:21:30things are on the iphone so it's still
0:21:32within apples on self mandated
0:21:34guidelines that don't make anything
0:21:36that's smaller than 44 points on the
0:21:40screen and of course Apple itself
0:21:41violates that all the time like the or
0:21:44at least visually violates that i'm not
0:21:45sure what the actual activated touch
0:21:47target areas are for things like
0:21:48Notification Center when you swipe that
0:21:50down in iOS 5 or 6 the little clear
0:21:53targets of revisions or like I found in
0:21:57the new in iOS 6 in the new version of
0:21:58the app store there's lots of touch
0:22:00targets there we did like you want to
0:22:02disclose more of a description of a nap
0:22:04and you have to tap the word more with
0:22:06like a little triangle hanging down from
0:22:07any can't like maybe that touch target
0:22:09is 44 pixels but big is very real time
0:22:11to nail
0:22:13I feel like if they are 44 pixels it's
0:22:15it's psyching me out to seek to not see
0:22:17some 44 pixel tall point tall box that I
0:22:20have to hit and I have to like you know
0:22:21I came just for that word yeah but
0:22:24anyway basically we've all agreed months
0:22:28ago that this screen that we're talking
0:22:30about if it is a reality fits within all
0:22:33the guidelines it doesn't doesn't change
0:22:35doesn't make things too small to hit
0:22:37it's not ridiculous to assume that an
0:22:38iPad could be pushed onto a screen this
0:22:40size people won't have to write rewrite
0:22:43their iPad applications that work as is
0:22:45like you know everything's a go there
0:22:46there's been some debate about whether
0:22:49we'll have Wi-Fi and 4G or just Wi-Fi I
0:22:53guess I guess this is my last chance to
0:22:55make prediction so I have to give my
0:22:56predictions about I believe that screen
0:22:58rumor I believe there will be a Wi-Fi
0:22:59model and there will be also a model
0:23:01that also has 4g why do I think that
0:23:04because they've got the chipsets to do
0:23:07it and all the ipad line has always had
0:23:12this and I think it's great advantage
0:23:14and I really hope it has this so it's
0:23:15it's fifty percent me hoping that it has
0:23:174g because I love that feature of the
0:23:19ipad line I wish the ipod touch hasn't
0:23:21had it in fact and the other 50
0:23:23percentage has always been that way and
0:23:24they've got the parts to do it right
0:23:26pricing is the real like the only
0:23:31remaining mystery because of course you
0:23:32know pricing we don't have much to go on
0:23:34there we can't it's not going to be
0:23:36there's going to be parts leaks and
0:23:37we've seen leaks of the pieces of the
0:23:39case in the screen and all sorts of us
0:23:40stuff but pricing you know according to
0:23:43all these stories we've heard from
0:23:44inside Apple can happen really at the
0:23:48last minute like nothing you need to
0:23:49prepare for you don't need a factory
0:23:50forward or whatever someone just decides
0:23:52this is the price point then you just
0:23:53update all your databases and push it
0:23:55out at that price point ah the easy
0:23:58answer for pricing the one that getting
0:24:02the most supportive it if you just pull
0:24:04the entire Mac nerd community is that it
0:24:07will be 2 99 for a 16 gigabyte Wi-Fi
0:24:09version that I think is the easy answer
0:24:11like I don't want to have to put my
0:24:13stick my neck out in any way it seems a
0:24:16little bit too expensive but then again
0:24:18this doesn't apple stuff always seemed a
0:24:20little bit too expensive Apple can
0:24:22command a premium blah blah blah right
0:24:24like this this device presumably
0:24:26would be able to command a premium over
0:24:28the other devices that are similarly
0:24:30sized the nexus 7 the kindle fire stuff
0:24:33like that my answer is my conservative
0:24:36answer is 249 for a 16 gigabyte Wi-Fi
0:24:39model that that's my conservative answer
0:24:41because I feel like 299 the whole point
0:24:44of this product as far as I'm concerned
0:24:45is to hit a price point it's not to make
0:24:47something smaller it's not to bring new
0:24:49features or anything that it's to hit a
0:24:51price point and you know if that's its
0:24:55reason for existence Apple can totally
0:24:59support a 249 price for the 16 gigabyte
0:25:01model and I think that would that would
0:25:05make more of a splash that's my my
0:25:06conservative answer my optimistic answer
0:25:08is 199 416 can go by Wi-Fi I also think
0:25:11Apple can at that price that's
0:25:13optimistic because just because they can
0:25:15hit that price it's like don't we get
0:25:17most of the benefit at 249 that we would
0:25:18have won 99 because realistically all
0:25:20these models have been talking about the
0:25:21bottom of the line 16 k by Wi-Fi the
0:25:24apples going to upset you know people
0:25:25are going to buy the 32 right there you
0:25:28know or they're gonna buy with 4G or
0:25:29like this this is to get you in the door
0:25:32I would love to see a breakdown I don't
0:25:34think Apple gives us breakdown cuz its
0:25:35competitive info but I would love to see
0:25:37a breakdown of how many of the
0:25:39SuperDuper low-end do they sell versus
0:25:41how many people are they able to upsell
0:25:42into like a 32 gig or the 16 gig with 4G
0:25:45or whatever right like that gets you in
0:25:47the door to say oh you're shopping
0:25:48around for Kindle Fire well did you know
0:25:50there's a new iPad app it's the same
0:25:51price it's not your you're gonna walk
0:25:53out with with the iPad it's gonna cost
0:25:55you way more than you would have spent
0:25:56on it on the kindle fire but it'll get
0:25:58you into the store once you see it maybe
0:25:59you can you know figured that out some
0:26:02people in the chat room and I've seen
0:26:03some other people asking about it in a
0:26:04gigabyte model I just don't see that
0:26:06like the apples getting out of the egg
0:26:09egg business and I there would be a
0:26:10terrible shame if it did 19 298 gig like
0:26:13that's that would be an apple move to
0:26:15give you to try to put the low-end
0:26:17machine to be a crappy one that no one
0:26:18should ever really buy you know like the
0:26:21he's holding wouldn't Apple I mean just
0:26:22think about this wooden Apple rather
0:26:23have something in people's hands even if
0:26:25it even if the experience is aunt and
0:26:28you know the experience would be fine
0:26:29with an eight gig fine what if you're
0:26:33you know for a student for afro a junior
0:26:36high kid eight gig is gonna be fine I
0:26:39disagree i think the
0:26:40a gig is just fine i think apple should
0:26:42absolutely make one especially
0:26:43especially if it gets it into that price
0:26:45point because then they can come out and
0:26:47say you know what we have a device here
0:26:48and the device is good and it works well
0:26:50and it's under 200 bucks like that night
0:26:54come on it can't happen though because
0:26:56like you're right that it's gotta have a
0:26:58device for apps and everything but you
0:27:01can't do anything with me and it you
0:27:02can't have your ID ruins collection on
0:27:03there you can t use about a season of TV
0:27:06shows modify you know a place to eat
0:27:09that's a geek solution there I don't
0:27:11feel like people want media like one
0:27:13movie blows you and the reason I think
0:27:15this is because like we said in the past
0:27:18shows storage management on the ipad or
0:27:20an iOS is still kind of a pain and geeky
0:27:22like there's not a nice experience when
0:27:24you fill up your iOS device there's not
0:27:27an easy way for you to figure out what
0:27:29to do right I can imagine people just
0:27:31being like just just fumbling and
0:27:33feeling frustrated or whatever and since
0:27:35they drop the eight gig models of the
0:27:36phones like now the minimum phone is 16
0:27:39I've got to think that that wasn't there
0:27:41it wasn't their time where the minimum
0:27:43ipad was below the minimum phone I made
0:27:46me remember i may be misremembering that
0:27:48maybe the Jackals can can tell us now
0:27:50just like that didn't they duel in a gig
0:27:513gs or something hmm like yeah then i
0:27:56think a gig is is it as a non-starter
0:27:58and really how much more money do you
0:28:00think it costs Apple to get 16 gigs or
0:28:02has eight gigs of flash like just in the
0:28:03component costs like it's not they don't
0:28:07have to put it this way they don't have
0:28:08to go eight gig to hit 199 swilling
0:28:11onsets Williams says all ipads have
0:28:13started at 16 yeah i'm just saying i
0:28:15think i think there is still room for an
0:28:18eight gig i would not buy this no one
0:28:21should buy it no one but you never know
0:28:23and didn't it Horace dead you put up a a
0:28:27chart about this that you met did you
0:28:29mention that if not we should put that
0:28:31in and I thought you mentioned that but
0:28:33they came up with a he came up they it's
0:28:36a he iOS portfolio price distribution
0:28:39and he does in his chart have you seen
0:28:43this out well I have not seen how a
0:28:45message this to you he tweeted but
0:28:46sometimes I don't know if you tweeted it
0:28:48but it's going to be in the show notes
0:28:49i'm also dropping it into the chat for
0:28:51the Jackals
0:28:52and I'll put this into the show notes he
0:28:54basically just kind of kind of goes over
0:28:57all the variants and what he thinks the
0:28:59ipad minion he lists an ipad mini with
0:29:02eight uh the the W next to the eight
0:29:05represents whether it's Wi-Fi there's a
0:29:07w-4 Wi-Fi only in ac4 cellular he lists
0:29:11an ipad mini eight gigs with Wi-Fi only
0:29:14and he prices it at 249 I'm guessing as
0:29:18it's mid between the two hundred three
0:29:20hundred so 250 bucks is his guess at the
0:29:23entry level I mean like I know I'm calm
0:29:27almost kind of contradicting myself
0:29:28because if I say this is really about
0:29:29hitting price point like isn't it
0:29:31important trampled to get down as low as
0:29:32they possibly can and if they just if
0:29:34they just feel like we've just got to
0:29:36have those fat margins and we you know I
0:29:38just I'm still I'm still an TI I think
0:29:41they shouldn't make one and I think they
0:29:42won't make one with a date I think
0:29:45they'll start a 16 but I could be wrong
0:29:46but anyway regardless of the storage
0:29:49size those are my pricing predictions
0:29:50249 is my conservative answer at 199 is
0:29:53mathematic for the bottom line whatever
0:29:55the bottom line happens to be I really
0:29:57don't think the bottom line is going to
0:29:59be 300 even though that seems to be the
0:30:01way that everybody is leaning because I
0:30:03really truly believe that the purpose of
0:30:04this product is they at a price point
0:30:05now as we've discussed some past shows
0:30:08and people keep turning up you can't
0:30:10sell it for 249 or 199 the the the
0:30:13entry-level good ipod touch is 299 let
0:30:17me just double check this to keep
0:30:18getting the price around but that's
0:30:19right isn't it that does sound right to
0:30:21me he goes what's look it up ipod the
0:30:26chat room the Jackals are irate that
0:30:28there be that an eight gig would even
0:30:31exist yes I'm irate of the day by the
0:30:34way you can see the shows as show notes
0:30:35and links by going to five by five TV
0:30:38such hypercritical / 90 that will show
0:30:41you all of the links and stuff that we
0:30:42are referencing so if you want to follow
0:30:44along at home you can do it that way
0:30:46yeah so the big modern ipod touch the
0:30:49one that comes in colors with the tall
0:30:51screen and everything like that it
0:30:52starts at 299 and that's for course for
0:30:55the 32 gig on they still sell the old
0:30:56ipod touch 4 199 which the small screen
0:30:59and and stuff like that so the question
0:31:03you possibly sell this bigger thing
0:31:06you're selling an iPad a seven point
0:31:08eight five inch iPad and you're going to
0:31:09sell that for it in my optimistic case a
0:31:12hundred dollars less than the cheapest
0:31:15modern ipod touch you can get isn't this
0:31:19small ipad isn't that just an ipod touch
0:31:22with a much bigger screen and battery
0:31:24how do you take a device put a bigger
0:31:27screen and battery on it and then sell
0:31:29it for fifty or a hundred dollars less
0:31:31than something else so there's a couple
0:31:34of answers that first is we've all been
0:31:36talking debating whether the ipod ipad
0:31:38mini is going into the bottom line one
0:31:40is going to come with eight or sixteen
0:31:41but certainly no one thinks at the
0:31:43bottom of the line ipad mini is going to
0:31:44come with 32 right but the bottom line
0:31:46ipod touch does come with 32 so right
0:31:48away you got half the memory chopped off
0:31:50their right and the memory price doesn't
0:31:52increase like linearly it's not like
0:31:54when you go from eight to 16 it costs a
0:31:57certain amount and then when you double
0:31:58again from 16 to 32 across the same
0:32:00amount it you know you're adding 16
0:32:02verses adding eight so going from 16 to
0:32:0532 is a much bigger jump in terms of
0:32:06component costs especially since then
0:32:08you're starting to push up into the
0:32:09maximum size of the individual chips
0:32:11that can give you I forget how many
0:32:12chips these four 32 is a one-chip not be
0:32:14one chip at this point but one 32 gig
0:32:17chip is way more expensive than then 116
0:32:20and it's also more expense than 216 and
0:32:22you know there's space constraints
0:32:23inside the ipod touch and stuff like
0:32:24that the second thing is the screen on
0:32:27the ipod touch i assume will cost more
0:32:30than the screen and the ipad mini
0:32:32because the screen the ipod touch is
0:32:33retina first of all it's really really
0:32:35good quality second of all uh and you
0:32:38know it's it's it's basically the iphone
0:32:41screen and it's a new product like they
0:32:44no one has made this screen before in
0:32:45these particular dimensions the stock
0:32:47pitch with this quality with the
0:32:48integrated touch sensor this screen was
0:32:50created for the iphone 5 and also the
0:32:53ipod touch whereas the screen we're all
0:32:55assuming is going to be in the ipad mini
0:32:57uses the same display technology as at
0:33:01least the same you know pixel size as
0:33:03many many press I OS products doesn't
0:33:06necessarily mean that this screen wont
0:33:08also include an integrated touch sensor
0:33:10like it doesn't have to be the same
0:33:11exact screen as was in the 3gs or in one
0:33:14of these other non retina things just
0:33:15scaled up but I have to think that
0:33:17they're not going to say you know
0:33:19the ipad mini means the iphone 5 quality
0:33:22screen they said that about the current
0:33:24line of ipod touches they're not going
0:33:26to say about this so i think the screen
0:33:27even though it's bigger that component
0:33:29will actually cost less than the ipod
0:33:31touch screen or the iphone 5 screen the
0:33:34battery in the mini has to cost more
0:33:36just because it's bigger i'm assuming
0:33:37there is some premium for
0:33:39miniaturization getting a battery a
0:33:40small bag or whatever but you know i
0:33:42think just because it's going to be so
0:33:43much bigger battery has to cost more the
0:33:45motherboard the chipset the camera all
0:33:47those parts etc I assume they're going
0:33:49to be the same as they are and the ipod
0:33:51touch i guess they could cheap out by
0:33:53making the camera cheaper then they're
0:33:56not they're not above doing that they've
0:33:58done it with the the ipod and the ipad
0:34:00lines in the past right there got to be
0:34:02some kind of compromises but i think
0:34:05their main compromises that they're
0:34:06going to be willing to have much lower
0:34:08margins than the low end model and hope
0:34:10they sell people the higher end one but
0:34:13the main reason that this is not a
0:34:14problem for this thing to be fifty or a
0:34:16hundred dollars cheaper than the current
0:34:18you know best uh you know the colored
0:34:21ipod touches i hate the fact that it's
0:34:22keep saying that but they keep selling
0:34:23the old one the main reason is known as
0:34:26cross shopping these devices no one is
0:34:28going in and saying i don't know do what
0:34:30like if you want a tablet you're not
0:34:32shopping the ipod touch and if you want
0:34:33the ipod touch you are not shopping that
0:34:35tablet you're not going to go in looking
0:34:36for an ipod touch and say oh did you
0:34:38know for a hundred dollars cheaper you
0:34:39can get an ipad you like but i want a
0:34:41thing that I listen to music of mine I
0:34:43jog or I want a thing that fits in in my
0:34:45purse or in my pot like no one is cross
0:34:48shopping those devices like it I don't
0:34:50even think people will notice it as a
0:34:52difference in price and if they do like
0:34:54it won't make a difference it's not it's
0:34:56not as if this causes some sort of
0:34:57consumer confusion and outrage over
0:35:00pricing this outrageous how how can this
0:35:02ipod touch be so expensive when this
0:35:05bigger other thing that is totally not a
0:35:06replacement for this product you know so
0:35:09I I have no people asked me on Twitter
0:35:12and stuff like that how do you think how
0:35:14will this affect the pricing of the ipod
0:35:15touch how will people react where I
0:35:17think the two things have no relation to
0:35:19each other in the consumers minds and it
0:35:21just won't affect anything and no one
0:35:22will care and in in reality like when
0:35:26you buy the ipod touch the bottom line
0:35:28one is 299 if you buy that that's it
0:35:30you're all set like you don't have to go
0:35:32okay well really
0:35:33double the memory and really I should
0:35:35think about getting 3g and you know all
0:35:37this other stuff and I should buy a
0:35:38smart cover for it and I should do all
0:35:39like the ipod touch at 299 that's it
0:35:42you're all set that is a very excellent
0:35:44device which I'm probably going to get
0:35:46you don't need to buy anything for it
0:35:48you don't need to think about upgrading
0:35:49it where is when you go into the store
0:35:50looking for your 1990 249 ipad mini
0:35:53first you're gonna be like well maybe I
0:35:55should get 3 to negative like well I
0:35:57gotta go smart cover forward and what
0:35:59should I think about the 3g model the 3g
0:36:01is about a hundred bucks more hundred
0:36:02twenty-eight well that might be handed
0:36:03like you're not walking out of there
0:36:05like i think most people are going to
0:36:07walk out of the average selling price to
0:36:09use a sum a simcoe stuff here is going
0:36:13to be higher for the ipad mini despite
0:36:15the fact that starting price i think
0:36:16will be lower than for the ipod touch
0:36:18the name there's another thing that is
0:36:24really not that important it's not even
0:36:26less important than the price but it's
0:36:28one of those things we can't guess that
0:36:29because that's something that Apple
0:36:30totally can't keep under wraps and they
0:36:32do I know you like ipad junior I'm
0:36:34hopeful it's not gonna happen but I know
0:36:37it's not gonna happen but it won't stop
0:36:39me enjoy it for enjoy while you have it
0:36:42do you think the mini if you had to pick
0:36:44one would you say right now it looks
0:36:46like mini is going to be the one that
0:36:49people pick I'm more comfortable
0:36:51eliminating names and so I'm eliminating
0:36:55junior I'm i think i'm gonna eliminate
0:36:58air I Gruber just posted that he thinks
0:37:00its air I I believe in his philosophy
0:37:02like we all agree that like he's more
0:37:05about this thing being thin and light
0:37:06and I'm sure they will emphasize that I
0:37:08still think it's all about price point
0:37:09but that's not that's not really what
0:37:10you make your ad campaign on ipad the
0:37:12new iPad Mini now super cheap like you
0:37:14have to say something about and they're
0:37:15gonna say look it's light you can hold
0:37:16the one hand and read your book and it's
0:37:18great for your kids cuz or whatever uh
0:37:20but I don't think they'll use the air
0:37:22name well here's what here's what he
0:37:24says that his guesses in order number
0:37:26one ipad air number two i pad number
0:37:29three ipad mini yeah i'll get back to
0:37:34air uh ipad with nothing that seems like
0:37:39a bridge too far to me but you know like
0:37:43we guess that just taking it out of the
0:37:44ipad is fine because
0:37:46huh I don't know it could happen right
0:37:49ipad nano was his third one uh no he
0:37:52says the first one is ipad air second
0:37:54his ipad 3rd his ipad mini yeah many
0:37:57even though i keep calling it that it
0:37:59just seems natural for me to call it
0:38:01that I have trouble believing the apple
0:38:02with naman that so here i have just
0:38:04eliminated i think every possible name
0:38:06we could think of I don't think is going
0:38:08to be the name uh if I had to circle
0:38:10back the air I have to think that like
0:38:12my feelings about air have a lot to do
0:38:15with me not liking the name and not so
0:38:17much Apple not doing it and if I think
0:38:18about how they're planning on marketing
0:38:20it obviously like they can't market it
0:38:22as a price point thing because that's
0:38:23not good marketing they have to think of
0:38:25some quality of it that sets it apart
0:38:27and if they go with the lightweight
0:38:30thinness and just how you know then air
0:38:33is their name for that but that does
0:38:35seem confusing to me i don't like that
0:38:37the suffix is crossing over from the the
0:38:39world of the symphony has the same
0:38:40problem crossing over from the world of
0:38:42the mackie got the mac mini right nano
0:38:44is the obvious choice that wasn't on
0:38:46that list it's like it's from the ipod
0:38:49around my ipod nano right ipad nano no
0:38:54name i could think of rings out to me as
0:38:56like that's the name they've got a pic i
0:38:57think every name we listed except for
0:39:00junior can work just plain ol ipad mmm a
0:39:04good awake at work i mean people figure
0:39:06it out right because like again getting
0:39:08back to imac i'm at comes in two
0:39:10different sizes and it's not called the
0:39:12imac mini it's just called the imac and
0:39:14you can get it in different sizes so why
0:39:16not just have it called the ipad right
0:39:17is there a hang on it is there a chance
0:39:19that they one of the things that we've
0:39:21heard discussed and it makes perfect
0:39:24sense is that the new ipad whatever it's
0:39:27called is going to have a lightning
0:39:30connector do you think it's possible
0:39:31that they will also announce the larger
0:39:35size ipad without any changes except now
0:39:38it comes with lightning connector
0:39:39instead we should create I should admit
0:39:42that i have not that we have not have
0:39:44productively discussed the name we
0:39:46should move on to what you're asking
0:39:47about which is all right we assume
0:39:49there's going to be as little ipad mini
0:39:50we've all this does connect this does
0:39:52connect to the name and i'll tell you
0:39:53why i'm asking it is this would be an
0:39:55opportunity for them to sort of reen
0:39:57name the ipad the larger iPad probably
0:40:02not the ipad senior although I would
0:40:04very much enjoy that as well the ipad
0:40:06junior and senior we can hope but this
0:40:10this could be an opportunity for them to
0:40:11say hey you know what we love the
0:40:14Lightning connector and so do all of our
0:40:16so to all of our customers so we're
0:40:19switching to the Lightning connector so
0:40:20here is the new iPad and let me show you
0:40:23the two new models or sizes of the ipad
0:40:26we have the 7 inch ipad and we have the
0:40:3010 inch ipad both of them now with a
0:40:32lightning connector here you go and look
0:40:35under your seat everybody gets one do
0:40:38you think they're ready to replace the
0:40:39ipad 3 only with the only change be i'm
0:40:43just saying this the only change being
0:40:45again what if i don't know i'm not
0:40:48saying yes to this i'm just saying what
0:40:49if they did it then this this could be a
0:40:52way that they just say let me introduce
0:40:54is the the ipad and there are two sizes
0:40:57for the ipad and which size ipad do you
0:41:00want do you want the ipad 7 or the ipad
0:41:0310 or what it you know whatever but this
0:41:05the I I just don't know i think you know
0:41:09again and you're you just making a
0:41:11comparison to the imac III think that
0:41:15you know when you get an imac your which
0:41:17imac are you getting well what size
0:41:18screen and that's the way that they
0:41:20referred to them well the wooden that
0:41:22makes sense to kind of unify the brand
0:41:23of the ipad as well and say what size
0:41:26screen you don't get a macbook pro light
0:41:29and that's the 13-inch you just get it's
0:41:31a macbook pro 13 or is it a 15 or 17
0:41:34they don't do they make the Seventeen's
0:41:35who knows how long ago to the three come
0:41:37out the ipad 3 i will find that out yeah
0:41:41so it would be so much cleaner for them
0:41:44just read the whole line yeah right
0:41:46because you know they're like they kind
0:41:48of did with the phone it's kind of easy
0:41:49with the fungus is only one right so now
0:41:51all I phones come with lightning
0:41:53connectors much like large 16 2012 yeah
0:41:56that's the release date for the
0:41:58third-generation iPad which is just
0:42:00called the new iPad if if the here's
0:42:03what I think I think obviously lightning
0:42:05connectors are coming to every single
0:42:06product that has that you know it's just
0:42:07a matter of time right so if they you
0:42:10know option one is
0:42:11just bringing out the ipad mini whatever
0:42:13they call it hey that's lightning tigra
0:42:14obviously nothing else does and they get
0:42:17revved on a different timeline and then
0:42:19eventually everyone has lightning
0:42:20connectors less option one option two i
0:42:22think is rev the whole line I and either
0:42:26drop the two which I and replace it with
0:42:28the mini which i think is very likely uh
0:42:31and then bring out a new three with
0:42:33lightning connector but how else you
0:42:34also have to have other changes is not
0:42:36just that it has lightning connector
0:42:37some other changes even if it's just
0:42:38like you know a die shrink a 5x or
0:42:42something like it has to be different
0:42:43beyond just the connector just has to be
0:42:45yeah you know they want to make it
0:42:47thinner if they can or make it lighter
0:42:49maybe that's not possible maybe when
0:42:50they do the die shrink in the 5x they
0:42:52get away with I'm a smaller battery then
0:42:54it's back to being thinner like I do not
0:42:56think your option of like having just
0:43:00the lighting connect range I don't think
0:43:01it's going to happen I see no worries to
0:43:03me which is that shoot too much work for
0:43:04not enough change yeah I like but I
0:43:07agree that it is really weird like can
0:43:09you imagine buying something in in in
0:43:11February of 2013 and like you go into
0:43:14the apple store and you see all these
0:43:16devices with the Lightning connector
0:43:17like all the new ipods and all not the
0:43:19classics i guess but no the ipod nano
0:43:22ipod touch and the the iphone 5 have
0:43:24these beautiful little lightning
0:43:25connectors which are really neat i
0:43:26flayed with them now and then it's like
0:43:29an hour top of the line ipad as this big
0:43:31gaping maw on the bottom of it that you
0:43:33jam this horrible looking printer
0:43:35parallel port type thing into and like
0:43:39and that's our top-of-the-line ipad like
0:43:40how long can you sustain that you know
0:43:42it you know all it's got so much a much
0:43:44nicer screen and it's fast with all this
0:43:46is true but like if right so i really
0:43:50hope they read the three die shrink
0:43:54smaller battery lightning connector
0:43:56alongside the mini but i think they're
0:44:00just going to introduce the mini and let
0:44:03those two one sail off into the holiday
0:44:05season as is and replace them in march i
0:44:07didn't think that makes the most sense
0:44:08what if they call it the ipad 7.85
0:44:11snappy snappy name very catchy yeah as
0:44:15for anything else retina macbook pro
0:44:1813-inch and now you had that bee in your
0:44:20bonnet about that last time at the
0:44:23iphone 5 event didn't materialize
0:44:25you know it's just it could happen you
0:44:28know there's nothing preventing it last
0:44:30time you know they have the technology
0:44:31to do that it's just a question of like
0:44:33their priorities and whether they think
0:44:34it's worth bringing out and you know all
0:44:37the other stuff I still wonder how much
0:44:40they're going to want to confuse the
0:44:41focus of the show because if you saw the
0:44:43little invitation advertisement it looks
0:44:45just like the advertisement or the
0:44:46original ipad launch with the paint
0:44:47splatters seems pretty clear I was like
0:44:50we have a little more to show you or
0:44:51something some pun on the thing being
0:44:53small right so the phone one of these
0:44:54iPad little ya know I don't like if that
0:44:58happens we know that Apple's officially
0:44:59entered the we stayed up its neighbor
0:45:01product strategy naming a product naming
0:45:03strategy ah yeah sponsor our second
0:45:07sponsor let's do real quick before we
0:45:09wrap this one up at squarespace.com
0:45:09everything you need to make an amazing
0:45:12website is fully hosted it's completely
0:45:14managed it's a drag-and-drop you can't
0:45:17get easier when than this one you want
0:45:19to build a website and I was out in New
0:45:21York week or so ago and visited these
0:45:23folks and and it's so cool to see the
0:45:26people behind the scenes making this
0:45:27software and it really is awesome it's
0:45:29what we use for the five by five blog
0:45:31it's what I use for big week and I were
0:45:33working on a couple other things that
0:45:34we're using foreign and it doesn't
0:45:36matter whether you want to do a blog
0:45:37whether you want to do a website whether
0:45:38you're trying to do an image gallery a
0:45:40portfolio site you can do it with
0:45:42squarespace and if you are a developer
0:45:44and you would like to have full control
0:45:46over every line of HTML every line of
0:45:49CSS every bit of JavaScript you can do
0:45:51that two ways you can you make a
0:45:54developer account over their developers
0:45:55squarespace com and then you can use
0:45:58SFTP or you can use get to manage it and
0:46:01you control it you you pick the design
0:46:03you want you can completely customize
0:46:05this thing and it is really really
0:46:08really cool in the squarespace folks
0:46:10really truly do support developers
0:46:14designers and people who know nothing
0:46:15about either and when you sign up for
0:46:18Squarespace you get a free custom domain
0:46:19name if if you pick up the year plan you
0:46:23can just do the month to month plan to
0:46:25it's ten bucks a month its twenty
0:46:26dollars a month for the unlimited plan
0:46:28remember they do all the hosting they do
0:46:30all the scaling your site will never go
0:46:32down because of traffic or something
0:46:34like that don't have to worry about it
0:46:35you sign up for year you get twenty
0:46:36percent off two years twenty five
0:46:38percent off
0:46:39and combined with this even if you just
0:46:41do the month-to-month use a code dan
0:46:43sent me ten number ten dan sent me ten
0:46:46and that you will get an additional ten
0:46:48percent off you can find out more by
0:46:50visiting them over at squarespace.com /
0:46:535 by 5 and that will support us here in
0:46:57the show and all the shows we do it five
0:46:58by five squarespace.com / 5 by 5 check
0:47:00it out no people asking the chat room if
0:47:04I had seen the ipod touch and everything
0:47:05yes I've been to the apple store I've
0:47:07seen that many iphone 5 is both in and
0:47:09out of the store my wife has an ipod
0:47:12nano now because she run to replace our
0:47:14old now despite the fact that i don't
0:47:15like that device think it's gross it's
0:47:18actually a little bit less gross in
0:47:19person because it's so darn small a lot
0:47:21of the things that like they're zoomed
0:47:23in on certain design features on the
0:47:24apple website but the actual thing is so
0:47:26small that like oh well that's kind of
0:47:28fades into the background now that the
0:47:30entire thing is small and I'm not
0:47:31staring right at a horrible volume
0:47:33rocker but yeah I don't particularly
0:47:35like the design but it's much better
0:47:37than her extremely buggy old man oh i
0:47:39found that but then i was like it start
0:47:40to get flaky after a while I don't know
0:47:42what it is about them shuffles to I
0:47:44guess I don't know they just wear nanos
0:47:46the nanos are the worst for that they
0:47:47just stopped working it's very weird
0:47:50strange software glitches yes on won't
0:47:52play at the hard reset the thing yeah
0:47:54there you know like it doesn't read the
0:47:56screen doesn't rotate yeah those
0:47:59interesting to see the reviews of that
0:48:00who's at the gay burger I was it was
0:48:02Paul Thurrott I don't know how to
0:48:03pronounce his last name like good Oh
0:48:05Edwin supersite or something a Windows
0:48:07site he loved the new ipad ipod nano
0:48:09thinks it's awesome and then you know
0:48:11the mac nerd sites are like me pain like
0:48:14it's expensive maybe this maybe this one
0:48:17was actually intended for windows users
0:48:19yeah i don't know if i don't but anyway
0:48:21she has a little lightning connector
0:48:22thing and so for the ipod touch and the
0:48:25iphone 5 now that i've spent more time
0:48:27with both of them here's my design
0:48:29complaint about both of them about this
0:48:31new design access more of an aesthetic
0:48:34complaint so the the iphone 4 design
0:48:37with the two sort of Oreo cookie pieces
0:48:39of black glass or white glass
0:48:41sandwiching the that steel antenna band
0:48:46that look and also that feel was
0:48:50expensive to me like it felt it looked
0:48:52in
0:48:52felt expensive because the glass was
0:48:54nicely curved around the edges and that
0:48:56the metal was just kind of uniformly
0:48:58colored and you know it just it seemed
0:49:00like something that was expensive right
0:49:02and the iphone 5 people talked about
0:49:04like if you zoom in on it but like a
0:49:06microscope is amazing that these these
0:49:07tiny little details in the amazing
0:49:09precision like that the gaps between the
0:49:11little pieces and a little chamfer
0:49:13around the edges and everything I agree
0:49:15all that is amazing and it's very solid
0:49:18because it's a solid back piece and
0:49:19everything but the fatal flaw
0:49:21aesthetically speaking and feel wise in
0:49:24both this and the the ipod touch with
0:49:26just as a metal back is the seam that
0:49:28goes all the way around the top front of
0:49:31the device right so in both cases you
0:49:33have kind of like a a one-piece back
0:49:36that you know includes both the sides
0:49:38and the back and the iphone has the
0:49:40glass readings on top and bottom but
0:49:42basically for the most of the length of
0:49:43the thing a one-piece back that comes up
0:49:45and then you have a front plate that's
0:49:46put on it and that seam between the
0:49:48front plate and the rest of the device
0:49:51it's microscopically small like there's
0:49:54no gaps in it it's not doesn't it
0:49:56doesn't look cheap or anything like that
0:49:57but it makes like they're as particular
0:50:00on the iphone 5 and even on the touch a
0:50:02little bit like the edges of those two
0:50:04things that meet those are sharp edges
0:50:06they're not rounded and this tiny little
0:50:08sharp it like you'd have to look at
0:50:09under like a you know a credible macro
0:50:11photography to see the tiny right angle
0:50:13ledge that exists between the back and
0:50:15the front but the result for me is when
0:50:17I put it in my hand I find myself
0:50:19fingering that seem title in it and it
0:50:23bothers me like it feels cheaper to me
0:50:26then the you know much chunkier join
0:50:30edge between the pieces of glass front
0:50:32and back on the other thing and also
0:50:34like the lack of symmetry because the
0:50:35iphone 4 was always you know so
0:50:37symmetrical the front glass the back
0:50:38glass same thickness thing in the middle
0:50:39obviously that was a much chunkier phone
0:50:41but that kind of like a glass and metal
0:50:43Oreo cookie of the iphone 4 design that
0:50:47really did feel expense it's me and even
0:50:48those when it's thinner and lighter and
0:50:50you know better in all those ways that
0:50:52one that once seemed and it goes all
0:50:54around the front edge like i don't know
0:50:55what else they could have done because
0:50:56it's two pieces right they got away with
0:50:58it with the iphone 4 because there was
0:51:00three pieces it was the front piece and
0:51:01it was all rounded big chunky smooth
0:51:03glass and then
0:51:04was the metal and then the thing on the
0:51:05back and this like they've made that
0:51:08same as small as they can possibly make
0:51:09it it really is like you can't even
0:51:10imagine a fingernail in there right but
0:51:13it's just not pleasing to the finger to
0:51:15run over that transition and in the
0:51:18device i don't have you found this yes
0:51:20very much like I don't know if I'm being
0:51:23crazy and no no you always identified
0:51:25these tiny little things that once you
0:51:28talk about them though all of our
0:51:29listeners will start to be irritated by
0:51:31him yeah like I bet I have to think that
0:51:34if you were to talk you know Johnny I've
0:51:36or the people who designed this over
0:51:38ever the this that like they would
0:51:40acknowledge this trade-off in this
0:51:42design like yeah the other design hat
0:51:43was better in this particular regard in
0:51:45terms of the feel of how it feels and
0:51:46how it feels more expensive in that
0:51:48regarding the iPhone 5 is you know so
0:51:50beautiful and finely detailed and
0:51:52precise and then you've made that part
0:51:53so incredibly precise but like what else
0:51:55are they gonna do here like to get the
0:51:58old feel for make it a one piece phone
0:52:00like maybe this maybe that's the future
0:52:01the thing is one piece and they slide
0:52:03all the guts into it's sort of like how
0:52:04they jam them into the terrible Apple TV
0:52:06remote you know the shove all the gut
0:52:08since you're the one little opening all
0:52:10right maybe they make an iphone there
0:52:11really is one piece because then you can
0:52:13do all sorts of things like that's the
0:52:14thing about the ipod the new ipod touch
0:52:16it has the rounded back and the trim
0:52:17around a metal back and that feels a
0:52:20little better in your hands as well like
0:52:21the curves feel a little bit more
0:52:23pleasing that's why a lot of people like
0:52:24the original iphone because it was
0:52:25curved and some degree 2 3gs cuz it was
0:52:27curved but i'm not totally saying you
0:52:29have to be curved like that's why i'm
0:52:30saying the iphone 4 design was
0:52:31successful in feeling solid and
0:52:33expensive even though it wasn't curved
0:52:34even though was kind of awkward in
0:52:36squarish or whatever just that the
0:52:38transitions felt more expensive and the
0:52:41ipod touch like the whole thing is a
0:52:42little bit cheaper because it's just got
0:52:43the one piece metal back and you can
0:52:45tell it's not as beautifully finely
0:52:46crafted as the iphone 5 but it's got the
0:52:48same scene issue so for me this won't
0:52:50make a difference because when i get my
0:52:51ipod touch and I do plan to get one but
0:52:53I don't have it yet I'm gonna put a big
0:52:54silicone case on it that's gonna cover
0:52:56up that gap and it's not going to be you
0:52:57know I'm not saying this is a reason to
0:52:59not get an iphone 5 or ipod touch and
0:53:01just you know that's my assessment of
0:53:03the design having handle the thing for a
0:53:05significant period of time from you know
0:53:07friends and families the iphone 5s and
0:53:09the ipod touches in store multiple times
0:53:10all that and i visited the tesla store
0:53:13in our mall too it's very weird
0:53:14something only
0:53:17Janus cars yeah in a store they know
0:53:20they have bad them the Model S there
0:53:21they had bidden have the other one there
0:53:23was at the Roadster and they had the
0:53:25cool disassembled chassis things showing
0:53:27like the battery on the floor
0:53:28resurrection everything I brought my son
0:53:31in there thanking he wouldn't it be cool
0:53:32to see like a car disassembled like this
0:53:33he was not interested why do you think
0:53:35that was I don't know they requires some
0:53:39you know maybe the intellectual
0:53:40background of like electric cars versus
0:53:42internal combustion and what will
0:53:43colossally be cool about a car being
0:53:45curious about any of these things is
0:53:47like yeah I maybe had just been in the
0:53:49mall too long at that point that's
0:53:50another possibility so it's a family
0:53:53picture day we've been there for a while
0:53:54that point you do that Sears now I'm not
0:53:57serious is a place in the mall they
0:53:59should be sponsoring the shop portrait
0:54:00simple why are they not sponsor it's
0:54:03weird huh yeah but anyway that's one of
0:54:05those places whether it's just it's not
0:54:07like serious it's just a photographer
0:54:09with the handheld camera and a series of
0:54:10you know back route back drops and props
0:54:13and lighting rigs and all sorts of stuff
0:54:15like that we mostly go because we like
0:54:18the individual photographer who takes
0:54:20our pictures and we always get her to do
0:54:23our things so it's more of a personal
0:54:24relationship than a business really just
0:54:26a trust thing yeah it's very expensive
0:54:29to but you know at what price memories
0:54:32right beyond sorry I suspect all right
0:54:37you want to do our last sponsor you have
0:54:38more I don't know how much you know you
0:54:39threaten it's going to be a short show
0:54:40or 55 minutes in I want to make sure
0:54:42that we get that sponsor you tell me you
0:54:46tell us they want to do it will do
0:54:47whatever you want yeah you should do it
0:54:50not just in case just in case hover com
0:54:52simplified domain management love these
0:54:54guys no regular people think of
0:54:56about.com or net or whatever course you
0:54:59can register those I like the dot CL I
0:55:01like the don TV you can register them
0:55:03all you have an idea for a domain name
0:55:05you know the exact one you want type it
0:55:07into the search box boom you got it
0:55:09serious it's not available they'll show
0:55:11you some alternatives it doesn't matter
0:55:13what you want to do but here's what I
0:55:14want to tell you about today because
0:55:15obviously the whole experience is geared
0:55:18at this place to be simple elegant
0:55:20straightforward they do a lot more than
0:55:22just the registration part a lot of
0:55:25people have domains registered somewhere
0:55:26else well if you use the code dan sent
0:55:29me you'll get ten percent off a trance
0:55:31they do the whole transfer process I've
0:55:33seen a bunch of people on Twitter Santa
0:55:35me oh I just transferred 10 domains and
0:55:37they did the whole thing for me they did
0:55:40the whole transfer for me because they
0:55:42do that they have a domain name transfer
0:55:43valet service you're already a customer
0:55:45you still want to use the thing use the
0:55:47dan sent me when you renew ten percent
0:55:49off and these guys they don't they don't
0:55:51hassle you they don't throw tons of
0:55:54stuff at you and make you sign up for
0:55:55things you don't want they give free who
0:55:57is protection so ever you can preserve
0:55:59your privacy they have a toll-free
0:56:02number to call if you need have you ever
0:56:03need help I use their dns I I do there's
0:56:07another company that I sometimes use for
0:56:08DNS stuff but I'm using them less and
0:56:10less these days because the DNS
0:56:13management that hover has is really
0:56:14really great really easy to use built-in
0:56:17free they also do email hosting not free
0:56:19but you can still get ten percent off
0:56:22dan sent me so check them out hover com
0:56:24such dance sent me great sponsors up
0:56:26there in Canada and thanks very much
0:56:29them for making this show possible
0:56:30however okay all right this is related
0:56:36the next one is related to the October
0:56:3923rd apple announcement and is also an
0:56:41announcement that happened this week
0:56:42pre-empting other things in my notes
0:56:44here I think that this week anyway it's
0:56:46the announcement of the Microsoft
0:56:48Surface pricing and availability yes sir
0:56:50I think it's just for the RT version
0:56:54right the one of the arm one uh the
0:56:56pricing hang on let me uh let me I'm
0:56:58pretty we did we did a show on this that
0:57:00put in the show notes the title of it
0:57:02was 22 degrees and it was episode 73 of
0:57:06hypercritical where talked all about the
0:57:08surface yes I do do not see pricing for
0:57:10the pro but the surface surface with
0:57:13Windows RT and will be available in
0:57:15three models 32 gigs for 499 32 gig with
0:57:19the bundled with the touch cover which
0:57:21has the keyboard ended for 599 and a 64
0:57:24gig version also with the touch cover
0:57:25for 699 coming pre-installed with office
0:57:302013 home and student beta there you go
0:57:35yes and huh if you go back and listen to
0:57:39I forgotten already so episode 73 yes
0:57:43above 70 322 degrees to hear about
0:57:45the hardware specs we spent a long time
0:57:47talking about these devices one of the
0:57:49things talked about was how the very
0:57:52clever keyboard integrated cover comes
0:57:54in two varieties because apparently
0:57:56Microsoft could not decide which one of
0:57:57these was best when they call the touch
0:57:59cover that has it's very thin as keys on
0:58:02it and they did they sense like the
0:58:05force of you tapping them but they're
0:58:07not like mechanical keys that go up and
0:58:09down like separate little entities and
0:58:11the other one is called the type cover
0:58:13which actually is also thin but not
0:58:16quite as thin actually has keys that
0:58:18move up and down so the touch cover
0:58:19separately is 119 99 and the type cover
0:58:24is 129 99 alright so and I also beals
0:58:28talked about in that show you know why
0:58:29aren't they giving us price and
0:58:30availability like they said that the
0:58:32windows they said that the ARM version
0:58:33when does our tea thing will be coming
0:58:35out you know sometimes for the end it's
0:58:37here and I think they said the the intel
0:58:39based one that acts more as a
0:58:40traditional PC is coming out sometime
0:58:42like months later or whatever alright so
0:58:45this Windows RT thing is code for this
0:58:47is not going to run all the windows app
0:58:48viewers already have because it doesn't
0:58:49have an emulation as an arm CPU in there
0:58:52microsoft has recompiled obviously
0:58:53windows for armed and they've got a
0:58:56version of office that runs an arm of
0:58:58this thing as well but it is not your PC
0:59:01replacement type thing unless you just
0:59:03want to do office stuff an email
0:59:05whatever you can get away with it's more
0:59:06it's more this is clearly the competitor
0:59:08with like the iPad so even though on the
0:59:11show when we talk about this we're like
0:59:12are they competing with this it seems
0:59:14like they're competing with the macbook
0:59:15air which they're like look you get the
0:59:16best of both worlds you get a tablet
0:59:18when you want it but you get a really
0:59:20lightweight small laptop because if you
0:59:22can especially for the Intel one you can
0:59:25run all your regular windows software it
0:59:27runs windows 8 it's not a separate
0:59:28operating system like iOS is runs the
0:59:30same Windows 8 that your desktop things
0:59:31would run and it's got that you know the
0:59:34Metro environment and the desktop
0:59:35environment and this weird split and you
0:59:37know that the software is still a bit of
0:59:39muddle but hardware wise it's like we
0:59:40can't price this at seven ninety-nine
0:59:42and so will competes with the macbook
0:59:43air because it doesn't really because
0:59:46this is not it is an ARM processor it's
0:59:48not going to run all your your existing
0:59:49windows software your kind of starting
0:59:51from scratch with this thing I'm giving
0:59:53you a boost with the office stuff or
0:59:55whatever so the pricing on this is not
0:59:59that surprised
0:59:59that surprised
1:00:00thing and it's hard to even know what to
1:00:02compare this to because like what would
1:00:04you say is the most comparable other
1:00:07thing that people would be cross
1:00:09shopping for like the 499 32 gigabyte
1:00:13surface when what is that crush opted
1:00:16against yeah you know you would think
1:00:18maybe a laptop like a true laptop it may
1:00:25be like yeah because like Windows
1:00:26laptops like they they're cheap
1:00:28piece-of-crap Windows laptops you can
1:00:29get in for 49 and then it's familiar you
1:00:32know what to expect it's got a cd-rom
1:00:34drive it's got your VGA port it's got
1:00:36all of the things that as a Windows user
1:00:38you would expect and they're just gonna
1:00:40have massively more storage oh yeah and
1:00:43like you can run all your software on it
1:00:46so I I mean I I don't think this is
1:00:48actually going to be like price-wise it
1:00:50seems to be in that ballpark but anyone
1:00:52who is looking at this and then
1:00:54reconsiders and looks at like you know a
1:00:56crappy windows laptop they're not
1:00:57they've changed products at that point
1:00:59because this is not going to run any of
1:01:01your windows games any of your existing
1:01:02windows software i might not even have
1:01:04mine sweeper in solitaire I don't even
1:01:05know yeah but that was like trying to
1:01:07get that if we could returned the store
1:01:08immediately right and that's the reason
1:01:10most people buy like a pc is for
1:01:13minesweeper yeah can you get the
1:01:15internet on that yeah you can so like
1:01:16looking at this against iPads like it's
1:01:19not first obviously it's not competing
1:01:21as the nexus 7 it's not competing as the
1:01:22kindle fire like this is a different
1:01:23category of device it's way faster it's
1:01:25it's bigger it's you know all those
1:01:28stuff it if you look at ipads what is
1:01:32the equivalent ipad a 32 gig Wi-Fi only
1:01:36because these don't have 4g right so can
1:01:40you what if you try to get a 32 gig ipad
1:01:42talking about the ipad 3 like the modern
1:01:45good one yeah that's that's 599 so your
1:01:49hundred dollars more for the ipad right
1:01:51so maybe we say okay well that's not
1:01:52what you're really competing it's
1:01:53because you know what this surface thing
1:01:54has a 1366 x 768 screen as a hundred and
1:02:01forty-seven DPI it is not the 2048 x
1:02:041536 264 DPI and ipad 3 screen so this
1:02:07is kind of a different class of device
1:02:09like you're not it it's in between is
1:02:12like is it retinas and not read
1:02:13it's not really retina but it's also way
1:02:15higher DPI then then like a laptop
1:02:17screen would be right so but still you
1:02:20can say okay that's not the same really
1:02:21device so it's not fair let's try the
1:02:22ipad 2 can you you can't even get a 32
1:02:25gig ipad 2 you can only get it in 16 16
1:02:28Wi-Fi only in 16 3 so 16 Wi-Fi only is
1:02:31399 so that's one hundred dollars
1:02:33cheaper so they've kind of split the
1:02:35difference like their bottom of the line
1:02:37cheapest surface thing you can get the
1:02:40smallest it comes with 32 gigs and it's
1:02:43499 and it's a hundred dollars less then
1:02:46the cheapest ipad 3 you well actually
1:02:48yeah if you're willing to give up
1:02:50storage is exactly the same price is the
1:02:5116 gig ipad 3 which is 499 right but if
1:02:56you want to exactly match the specs the
1:02:57closest you can get is you fall between
1:02:59the ipad 2 in the ipad 3 and i assume
1:03:01the ipad 2 is not long for this world
1:03:02like it's probably as the mini comes
1:03:04along i expect that ipad 2 to fade away
1:03:06and be replaced and then i don't think
1:03:08people would be cross shopping the ipad
1:03:09mini with this thing because this is
1:03:10just going to be ten point six inches
1:03:12which is even bigger than the ipads 9.7
1:03:14interest mostly because it's 16 by nine
1:03:15instead of four by three so the aspect
1:03:18ratio is different but i think that's a
1:03:19good selling point for customers because
1:03:21if you look at an HT movie on a 16 by 9
1:03:24screen it's the pictures is going to be
1:03:25bigger than it will be looking at the
1:03:27same thing on a four by three screen and
1:03:29this is one of those things about like
1:03:31old people watching standard def content
1:03:33under HGTV's but you've all seen people
1:03:35who are watching a high-definition movie
1:03:38on their iPad on the plane and they have
1:03:40zoomed in to fill the whole screen like
1:03:41they're making their own pain and
1:03:43scandal and there's no panning and no
1:03:44scanning they're just chopped they're
1:03:45just chopping off the edge why well
1:03:47because it's bigger and my kids do it
1:03:48too they watch their little things on
1:03:50Netflix and like that like why isn't it
1:03:52filling the screen like but it would
1:03:53chop off the sides I just wanted to fill
1:03:54the screen you know what can you do but
1:03:57so 16 by 9 is better for that so I think
1:04:00this is not going to be shopped against
1:04:02the mini it's going to be shopped
1:04:03against the big ones now the interesting
1:04:05thing is when you start getting into
1:04:06these other models here like that 32 gig
1:04:11surface for 499 it doesn't come with the
1:04:14with the keyboard cover and the first
1:04:15surface ad they have is just totally
1:04:17emphasizing look at those cool magnetic
1:04:18cover and it's got a keyboard built-in
1:04:19you can use this thing like a laptop and
1:04:21like that's the whole selling point so
1:04:22this 499 model is like only suckers
1:04:25gonna buy that
1:04:26it doesn't even have the keyboard part
1:04:27it's like they're selling you half the
1:04:28product it seems almost criminal to sell
1:04:30it without it because that's its big
1:04:31unique proposition yeah I guess yeah
1:04:34that it runs windows but like no one
1:04:35wants to use that office for Windows RT
1:04:37with their finger right I know you use a
1:04:39stylus with a null it's just you know
1:04:42that the keyboard cover also has a
1:04:44little track pad built in by the way and
1:04:45I you can also be like so that's the
1:04:47whole point so what happens when you get
1:04:49the cheapest one with the cover 599 for
1:04:5232 gig with with a touch cover and we
1:04:54don't know if these subgroup covers are
1:04:55any good maybe the touch cover is
1:04:56execrable no one should ever buy it or
1:04:58maybe that's actually better than type
1:05:00cover we don't know because I haven't
1:05:01spent time with these things right for
1:05:03599 32 gig with a touch cover what's the
1:05:08equivalent of that well well geez if you
1:05:10want to do something similar with an
1:05:11iPad you're already at 599 for 32 gig
1:05:15ipad 3 but then you gotta buy the apple
1:05:19bluetooth keyboard or something similar
1:05:20like 50 or 60 bucks and by the way I
1:05:22cover because they're two separate
1:05:23things you want the protection so this
1:05:26guy's out there with like what I assume
1:05:27most people will buy for the surfacers
1:05:29be the 598 model with the touch cover
1:05:31you've got a tablet with a keyboard and
1:05:33a cover in one little package Ryan carry
1:05:36around to do the same thing with an iPad
1:05:38you've got to get the ipad the cost the
1:05:40same amount and then spend 50 bucks for
1:05:41the smart cover and you know 70 bucks
1:05:44for the apple bluetooth keyboard you
1:05:45have this unwieldy thing that you have
1:05:46here and the total price for that is 717
1:05:49dollars you're starting getting into
1:05:50like this is what people really pay for
1:05:52ipads like in the real world i think
1:05:54very few people just go out of there i
1:05:55just want the cheapest ipad and they get
1:05:57it they walk out of the store know they
1:05:58go by the aisle with the touch cover and
1:06:00if anyone is interested in the surface
1:06:01it means they want to type something
1:06:03it's letting you gotta buy a keyboard
1:06:03and then you got to find a way to carry
1:06:05the thing with the cover and the
1:06:06keyboard alright 699 for the 64 gig
1:06:09black touch cover a service thing 64 gig
1:06:15ipad again with Wi-Fi only 699 + the
1:06:19cover plus the keyboard 817 so it seems
1:06:22like the surface for the most part is
1:06:23undercutting the ipad 3 if you want to
1:06:26do the same things with it which i think
1:06:28is a smart move on their point and I
1:06:30like these price points that they put in
1:06:31here with the exception of the 32 gig no
1:06:33cover thing I think this is a probably
1:06:35the best Microsoft can do and be
1:06:38realistically speaking in terms
1:06:40what you're actually going to pay you
1:06:41will end up paying less money for the
1:06:43same capabilities on this thing
1:06:44unfortunately perception-wise because
1:06:47the numbers line up so much I don't know
1:06:51people are going to realize that like
1:06:52how much how much do I should think of
1:06:53Star Trek everyone I know how much did
1:06:55you actually pay for the thing that you
1:06:57consider your iPad I mean but nobody
1:06:58that we know came out of that store for
1:07:00anything with a five in front of it we
1:07:02all spent like 600-700 dollars cuz like
1:07:04well i'll get the 4g it's a hundred
1:07:05thirty dollars more and you're gonna
1:07:06everyone bought that stupid smart cover
1:07:08for the outrageous price because it's
1:07:09just so darn handing and cool even if
1:07:11you hate it now you probably bought the
1:07:13first one because you didn't know that
1:07:14you didn't like it uh people walk out of
1:07:16the store paying a lot it's like a car
1:07:18dealership you don't get like the base
1:07:20model with nothing in it you get the
1:07:21options you get the floor mat see
1:07:22sometimes do you get the undercoating it
1:07:24just happens that's what happens in
1:07:26Apple stores you can go in there and has
1:07:28come out with nothing you just end up
1:07:30with accessory Singh you feel good about
1:07:32it when you do it you're like you're
1:07:33happy you're walking out that door with
1:07:35all your stuff and your accessories you
1:07:36shop on an etsy for cool a steam like
1:07:39totoro made out of leather and crafted
1:07:41by hipsters somewhere like that's what
1:07:44happens with the iOS experience like it
1:07:46so I really think people if you just
1:07:48looked at the numbers like on their
1:07:50budget at the end of it you say boy you
1:07:51you spend a lot less money than I got
1:07:53with the ipad for a device that is
1:07:55actually less unwieldy and uh and has
1:07:59better capabilities and thanks of the
1:08:02ipad 2 is barely in this picture and
1:08:05even that's not competitive like if you
1:08:07want to get a 16 gig ipad 2 with a cover
1:08:11and a keyboard at six hundred and forty
1:08:12seven dollars and that's fifty dollars
1:08:15more expensive than the 32 gig surface
1:08:17of the touch cover so this is just
1:08:20hardware specs just prices obviously
1:08:22there's so much more to this and that
1:08:23like you're getting to buy into the
1:08:25whole iOS ecosystem who knows if using
1:08:29windows 8 on a tablet will be acceptable
1:08:31pleasurable you know understandable to
1:08:33anyone at all there are so many unknowns
1:08:34that i'm not talking by there but just
1:08:36in terms of what kind of hardware do you
1:08:38get for your money the service i still
1:08:40believe has a very interesting hardware
1:08:42proposition and it's like I can be a
1:08:45little laptop I can be a tablet I can be
1:08:47both I'm a tall one compact unit that is
1:08:49assuming those touch covers are worth a
1:08:52damn so many those things that you
1:08:53I bond are in any way better than an
1:08:56on-screen keyboard they've got an
1:08:58interesting proposition I think their
1:08:59pricing is reasonable but they have a
1:09:01big uphill battle to bring their
1:09:03currently non-existent arm Windows
1:09:05application ecosystem to come anywhere
1:09:07close to competing with the massive iOS
1:09:09ecosystem but I did spend a lot of time
1:09:12staring at these numbers and it would
1:09:13feel like they they have done the best
1:09:16that they possibly could I'm not I'm not
1:09:17Microsoft is nothing to be ashamed of
1:09:20with the pricing of these devices they
1:09:22may have something to be ashamed of with
1:09:23the actual reality and functionality
1:09:25these devices but I don't know
1:09:27everything dad to that are you gonna eat
1:09:30yet yourself a surface I you know I'm
1:09:34probably not ever going to get one I do
1:09:39like the clicky sound and everyone needs
1:09:42the clicky sound but no you got the the
1:09:46nexus 7 right I do have a nexus 7 mainly
1:09:49because i was there were two reasons
1:09:50that I got that one is I wanted to see
1:09:52what the modern current android
1:09:54experience you know the straight Android
1:09:56experience from google i was a very very
1:09:58curious to see what they've been doing
1:09:59with that because my all of my
1:10:00experiences with using android came from
1:10:03you know whatever bastardized version of
1:10:06android whatever carrier did to it and
1:10:09usually that was like verizon so i
1:10:11really wanted to see that in the second
1:10:12is i wanted to get a preview of what it
1:10:14was going to be like to to use the ipad
1:10:17air or mini or jr. or whatever it's
1:10:21going to be called because that form
1:10:23factor is very appealing to me I prefer
1:10:24that form factor to the larger form
1:10:27factor of the 10 so that that was why
1:10:30and it's it's a fine device it's you
1:10:33know it's surprisingly good and get
1:10:36surprisingly close to the kind of fit
1:10:38and finish that you would want from
1:10:39apple and I do not really use it and
1:10:43it's tiding you over now basically till
1:10:45you get your ipad yeah but I don't use
1:10:46it much because it's because it's
1:10:48Android but now it's good for you know
1:10:50if it if there were better email clients
1:10:53and please don't email me with the list
1:10:55of better email clients on Android I've
1:10:58tried like pretty much all of them if it
1:11:01had better email the browsing experience
1:11:02is just fine you know the the music
1:11:05experience is just fine
1:11:07but you know I live in a kind of
1:11:11different ecosystem but I tried you know
1:11:13I just don't use a lot i still use it
1:11:14and i love that form factor i mean
1:11:18that's that's the winner for me yeah i
1:11:22wasn't that interested and even just
1:11:24like finding someone who had a nexus 7
1:11:26to try it out or anything like that but
1:11:27i have to admit i'm very interested to
1:11:29see the surface almost to the point
1:11:30where i was considering like asking
1:11:32microsoft PR if they would send me one
1:11:34and I would you know review it on the
1:11:35podcast something because I'm very
1:11:36curious about this Hardware a lot of the
1:11:39stuff about it is unprecedented are very
1:11:40interesting like it's from Microsoft
1:11:42presses we're construction techniques
1:11:43the integrated keyboard the weirdo s
1:11:46like it's a lot of intriguing stuff I
1:11:47would love to get my hands on one of
1:11:49these things then you know play with it
1:11:50I have to say that going into it as
1:11:53intrigued as I am my assumption would be
1:11:56that my review of it would not be good
1:11:57but you know I'm curious like I'm very
1:12:01interested like I don't my preconceived
1:12:03notion is that it's overly ambitious and
1:12:07they weren't able to get it done in the
1:12:08first try but I do admire the ambition I
1:12:11think design is very interesting and if
1:12:14it wasn't for all their other handicaps
1:12:15I think they would be like the most
1:12:17worthy competitor to apple in the tablet
1:12:20space by far but they just have so many
1:12:22handicaps they're so far behind that it
1:12:23you know it's kind of like the Lumia
1:12:25phones which most people agree are the
1:12:28best most interesting competitor to
1:12:31apples phones but they're just there's
1:12:34tanking in the market like for a variety
1:12:36of other reasons and it's like oh it's a
1:12:37shame like you know they're much more
1:12:39interesting and innovative and seem like
1:12:41they're not just clones of what Apple is
1:12:44doing they're doing their own
1:12:45interesting thing and they've generally
1:12:46gotten positive reviews with the sales
1:12:48of them just stink for whatever reason
1:12:49so something more for a horse talked
1:12:52about in his show yeah but I fear the
1:12:54same thing happening for the surface I
1:12:56don't you don't really you don't really
1:13:00fear it at this point I'm kind of
1:13:04starting to feel bad for Microsoft you
1:13:06know I'm an almost entered into the pity
1:13:08phase not quite i guess like I'm still
1:13:10not I don't know I may I'll never get
1:13:12over my Microsoft related childhood
1:13:15trauma maybe I'll just just never just
1:13:17never recover from it but
1:13:19I applaud like I applaud anybody doing
1:13:22interesting stuff in technology and they
1:13:24are doing interesting stuff and I don't
1:13:26know how I square that with my continued
1:13:29staunch refusal to buy microsoft game
1:13:31console but i don't know i was thing i
1:13:35would buy service i'm saying if someone
1:13:36gave me one to review i proved you
1:13:37wouldn't talk about it but if not i'll
1:13:39have to go like i saw when i was in the
1:13:40mall same mall trip they had this was
1:13:42before the pricing and availability had
1:13:44been announced they had a kiosk thing in
1:13:46the middle of the mall like a gigantic
1:13:48kiosk like the size of a small store
1:13:50instead of just one little thing that
1:13:51was like a square of countertops
1:13:53microsoft surface coming soon big sign
1:13:55like you know popped up in the central
1:13:57part of them all and i assume like well
1:14:00you know i haven't heard about anything
1:14:01about service availability but obviously
1:14:03it's going to be coming out sometime
1:14:04soon because you don't put up the kiosk
1:14:05in the mall as the thing is imminent and
1:14:06sure enough couple days later
1:14:08announcement of pricing availability and
1:14:09they talked about these pop-up stores
1:14:10where obviously the market a few
1:14:12microsoft stars are out there are going
1:14:13to have them but where else might you
1:14:15see them i guess they don't have enough
1:14:17confidence in the retail channel to just
1:14:19say oh I'll just you know go to Best Buy
1:14:21and look somewhere and you'll find the
1:14:22surface thing sitting on some terrible
1:14:24counter next to a bunch of you know
1:14:25saying we're gonna make our own little
1:14:27things in the mall temporarily we're not
1:14:29going to rent out space we're just gonna
1:14:30you know put it up the big kiosk and
1:14:32everyone come take a look at the surface
1:14:33thing in the holiday season while you're
1:14:35walking around maybe on your way to the
1:14:36apple store stop off and look at these
1:14:38tablets I think that's a good idea for
1:14:39Microsoft and I think that is probably
1:14:40the only way I will find in touch one is
1:14:42to go to that kiosk in the mall although
1:14:44I would like to believe that i'm not
1:14:46actually going to enter them all again
1:14:49the rest of the year but i know that's
1:14:51not probably not the case cuz you don't
1:14:53want to be in the mall from holidays you
1:14:56know pretty much have to stop going to
1:14:58the mall before October's over yeah like
1:15:01Halloween is closed now that's Christmas
1:15:03that's it yeah all right so I'm gonna
1:15:07squeeze in this last one maybe not
1:15:08squeeze it and maybe maybe I will
1:15:10squeeze do my normal short show reneging
1:15:13and go long we'll see okay because I
1:15:15assume next week we're gonna just be
1:15:17talking about the ipad junior just the
1:15:19whole time same i'm doing for you i'm
1:15:20giving you a couple of a few more
1:15:22instances of hearing your favorite term
1:15:24before it fades away love it and if they
1:15:27actually call out that you should you
1:15:28will have the most triumphant episode of
1:15:30hyper critical yeah if they yes the
1:15:32title that i will let you
1:15:33choose a title of the episode it will be
1:15:35something on siracusa County bridges
1:15:37something we'll have a parade for you it
1:15:40will be you'll be your greatest victory
1:15:41and we're fairly confident it's not
1:15:43gonna happen oh yeah all right Twitter
1:15:48app.net and all this stuff like that I
1:15:50talked about the last show that I wanted
1:15:51to discuss based on what Merlin had said
1:15:54on his show about how he uses these
1:15:56services and how he fused them and his
1:16:00problems with them and stuff like that
1:16:01and as I said before this may be a
1:16:02repeat topic but i think it has some new
1:16:05angles on it based on the emergence of
1:16:07app that net and stuff like that i'm
1:16:10gonna try to open how i get value out of
1:16:12Twitter and app net okay that doesn't
1:16:14mean that how i do it is how you should
1:16:17do it this is not a prescription to say
1:16:19here's how you use these things i'm just
1:16:21going to describe how i use them and
1:16:22hopefully by explaining what i do maybe
1:16:25you can see a way that you can get value
1:16:28out of it even if it's not the same way
1:16:29oh alright so i use Twitter a lot i
1:16:34still use Twitter a lot even when the
1:16:36app that net days it is the most common
1:16:38thing I do on my computer after email
1:16:41and web browsing in fact i would if you
1:16:44saw the breakdown i wonder if it you
1:16:45know it might be encroaching on those
1:16:47two things it is almost entirely
1:16:49replaced RSS even though i still using I
1:16:51newswire to read news I do it a lot less
1:16:53and a lot of people are surprised by how
1:16:57much I use Twitter and they've you know
1:16:58i've been using twitter since january
1:17:002007 so for a long time now and i would
1:17:04mention that i use Twitter a backbend
1:17:06and people would say what is twitter and
1:17:07of course now they don't say that
1:17:08anymore but they may be surprised that
1:17:11someone like me would use it because I
1:17:12guess Twitter gets kind of getting the
1:17:14same rep is like Facebook you know like
1:17:16a like the popular service site number
1:17:18why but you're supposed to be a computer
1:17:19in your don't you something nerdy it's
1:17:20like well yeah I do use out done that
1:17:21but anyway ah like it but at this point
1:17:25it used to be people would say twitter
1:17:26what's that I'd have to explain to them
1:17:28well you know explain the whole deal and
1:17:29try to explain and then like I don't
1:17:31really get it but now everybody knows
1:17:32what Twitter is uh they just like at
1:17:36this point they've tried it probably
1:17:38once or twice and there's like I just
1:17:39don't see the point and then they keep
1:17:40seeing people using it and they come
1:17:41back to me a year later are you still
1:17:42using Twitter and then they they're like
1:17:44well maybe I should try it again and
1:17:45they go try it again like no
1:17:47I don't get it and they just they feel
1:17:49like we should be revisiting this thing
1:17:51because people that they whose Tekkit
1:17:53pains they respect use it but every time
1:17:55I try just doesn't seem like it I got
1:17:58some feedback about the like I've tried
1:17:59use Twitter and it's just not for me and
1:18:02like and that'll be fine then a year
1:18:04later they like maybe I should try it
1:18:05again maybe it'll be different this time
1:18:06and the same thing happens right so I
1:18:08think they're people out there who feel
1:18:09like they should use Twitter or should
1:18:10like it and just don't every time they
1:18:13do use it it's kind of like Facebook in
1:18:15that well the difference is that i know
1:18:17everybody uses facebook and i know
1:18:18everyone looks at me as an alien because
1:18:20i don't use facebook but I feel no
1:18:21compulsion to go back to and say
1:18:23something I'm missing in facebook now I
1:18:24I have the confidence to know that my my
1:18:27selection of not using facebook at all
1:18:30is the right one for me but with Twitter
1:18:32people seem it because it seems so
1:18:34lightweight it's like you're committing
1:18:36to anything big maybe she's trying it
1:18:37just doesn't give them any value oh so
1:18:40here's here's how i use it em that the
1:18:43things to remember about twitter the
1:18:46first thing about twitter is that
1:18:47Twitter is in public yes there are
1:18:50direct messages where you can send a
1:18:52message to somebody that no one else can
1:18:53see except for the recipient but i am
1:18:55generally terrified of direct messages
1:18:57and I think for good reason like I
1:19:00prefer one-to-one communication to you
1:19:03to using 121 protocols email and its
1:19:06normal form as one to one instant
1:19:08messages one to one because if you make
1:19:10a mistake when you're sending an instant
1:19:12message or an email worst case scenario
1:19:14your private communication goes to one
1:19:17incorrect person if you make a mistake
1:19:19with a twitter d.m the result is that
1:19:22you show your thing to the entire world
1:19:24right and I have enough followers to
1:19:26know that even if I just reach for that
1:19:28delete button in hit the second after I
1:19:29do it someone caught it it's in their
1:19:32client it's cached you know they got a
1:19:34screenshot of it like it no direct
1:19:37messages may exist but like I'm so
1:19:39scared every time I use one that I'm not
1:19:41using the client correctly is the client
1:19:42giving me feedback that I'm sending a
1:19:44direct message you can just type dspace
1:19:45username space something else but if you
1:19:47have a space before the Dior you miss
1:19:48type the Dior when i type that DS it's
1:19:51really how it's going to work or this
1:19:52one of those clients is just going to
1:19:53post it to my public timeline of tweet
1:19:55that says dspace something else right I
1:19:57do not you know I'll do you know
1:20:00private messages amongst people that are
1:20:01inconsequential if someone sees them but
1:20:03I just prefer not to show anyone else
1:20:04but nothing really probably goes over
1:20:06there so the bottom line is that Twitter
1:20:07is a public thing and this is the first
1:20:10thing that people I think have to
1:20:12understand about Twitter because
1:20:13facebook is not public in this way now I
1:20:15know there's always crankiness about
1:20:17Facebook oh it's making everything
1:20:18public and it's got the kind of the same
1:20:19problem of you it's very difficult to
1:20:21make something private and feel
1:20:22confident that you're doing it correctly
1:20:23and blah blah but Twitter is really
1:20:26public and you have to you have to
1:20:28approach it as like a town square a
1:20:31forum everybody is there everybody can
1:20:35see everybody pretend dm's don't exist
1:20:37if you're using Twitter and using tons
1:20:39of dm's you should really be considering
1:20:41going to IM or email or something
1:20:44different that's better suited to that
1:20:46because you will end up sad eventually
1:20:48you will end up said if you're using
1:20:50Twitter direct messages extensively so
1:20:54given that it's a public thing should it
1:20:57be used as a broadcast medium like it
1:20:59can be you can use it like a blog you
1:21:02can say ah here's the thing it's in
1:21:04public I'm going to share my opinions or
1:21:06my you know my insights into the world
1:21:08and I'm gonna put them out there forever
1:21:10just like you would if you posted to a
1:21:11blog I'm got a tumblr page I'm going to
1:21:13post my thoughts here everybody can see
1:21:15it now same thing with blogs be like
1:21:17livejournal where you could limit your
1:21:18audience to just certain people and
1:21:20really tightly control it or whatever
1:21:21but in general blogging and Twitter you
1:21:24can use them as a broadcast medium to
1:21:27speak to the entire world right and what
1:21:30happens next in twitter is interesting
1:21:31more a different than what happens in
1:21:33blogging is because what happens next on
1:21:36twitter after you have opined to the
1:21:38world is that you get replies from the
1:21:41world and the replies are in the exact
1:21:43same format and on equal footing with
1:21:45the original the replies are not like
1:21:48that you reply to a tweet with a tweet
1:21:50it's it's a more bounce format then I
1:21:53write a big blog post and if you're
1:21:55lucky on my site you get a little
1:21:57comment form and your stuff is down at
1:21:59the bottom or you can reply in your blog
1:22:00and try to somehow point your blog at my
1:22:03blog as people know that you're
1:22:04responding to me and with links
1:22:05everything like that and Twitter is
1:22:07exactly equal footing for the initiating
1:22:09event and the subsequent ones and
1:22:10eventually it blends into a single
1:22:12stream of soft touch
1:22:14such that there is no clear initiating
1:22:16events such as a blog post with a series
1:22:18of comments on it and it feels more like
1:22:20more egalitarian more like a
1:22:22conversation because the original person
1:22:25and the responders are all in equal
1:22:26footing it eventually it's not clear
1:22:28who's who and it's just one big long
1:22:29thing right now using Twitter as a
1:22:33broadcast medium has similar problems
1:22:34that is blogs with comments because you
1:22:37know you if you say something its
1:22:39controversial or people don't like you
1:22:40then you get a bunch of people replying
1:22:42saying you're a bad person or whatever
1:22:43and you get you know trolls in the
1:22:44comments and you're you know it's the
1:22:45same type of thing in practice I find
1:22:48it's not as bad as blog comments first
1:22:51of all because only people who follow
1:22:52you see your tweets so in theory people
1:22:57are following you because they're
1:22:58interested in what you have to say yeah
1:22:59they're not gonna accidentally wander
1:23:01across your Twitter stream like like a
1:23:02wander across your blog is it just
1:23:04happened to be linked for something
1:23:05they're reading something they're
1:23:05reading and they go all this guy's
1:23:06totally wrong about that in there a big
1:23:07jerk to you that won't happen in Twitter
1:23:09unless a bunch of people like rting you
1:23:11and stuff like that or retweeting you
1:23:12but in general it keeps your audience
1:23:16smaller to the people who have expressed
1:23:18an interest you 140 characters keeps the
1:23:20crazy tamp down a bit too because crazy
1:23:23people like room to stretch out like
1:23:25they like to have just big unbroken
1:23:26paragraphs of like text like from the
1:23:28notebooks in seven right that's fine you
1:23:31know and having to be you know having to
1:23:33be evil it's a whole bunch of evil it
1:23:35just doesn't fit into 140 characters and
1:23:36yeah they can spam you with replies and
1:23:38stuffing you can block them and stuff
1:23:39like that but it it's not as bad as blog
1:23:41comments so that's one way that you can
1:23:44use Twitter and that I do use it a
1:23:46little bit as a broadcast medium they
1:23:47call it microblogging right this is this
1:23:49is micro blogging I'm doing its blogging
1:23:51and this term sounds like one of those
1:23:53you know douchey terms that you
1:23:55shouldn't use or whatever but I think
1:23:56it's an apt term here because it
1:23:57expresses that you're doing something in
1:24:00public in small doses I like it because
1:24:02it's a way to get my thoughts out
1:24:03quickly you don't have to like oh I got
1:24:05to make a blog post and I gotta pull up
1:24:06for him to put it in I got to write it
1:24:08up and then I'll spell check it and then
1:24:09I'll read it over and it's like no just
1:24:10fire it off get my thoughts out of my
1:24:12head quickly and easily and incidentally
1:24:15are there's I think I said our past
1:24:16shows I like blog comments cuz I like
1:24:18getting feedback I don't you know the
1:24:20negative aspects of blog comments yeah
1:24:22they exist but i think the positive far
1:24:24outweighs the negative i like getting
1:24:25comments i like mrs technik stories
1:24:28love reading the comments from the ARS
1:24:29technica has very high quality
1:24:30commenters and readers so maybe that's
1:24:33not the norm and maybe if I was posting
1:24:35at some place else I would just say all
1:24:36comments are worthless but I like good
1:24:39comments so I like the fact that
1:24:41comments quote unquote two things that I
1:24:43say on Twitter have equal footing with
1:24:45me and it becomes interesting exchange
1:24:48and if you have enough followers and I I
1:24:51do you can learn a lot from the replies
1:24:54because the people who follow you know
1:24:56things that you don't are smarter than
1:24:57you are have experiences that you don't
1:24:59have and their replies can give you lots
1:25:01of information the same thing reason I
1:25:02like comments you learn a lot from
1:25:04reading the comments reading the replies
1:25:05dear to your stuff so that's so micro
1:25:08blogging is one way to use Twitter one
1:25:10way that I do use it another possibility
1:25:14another thing that I've heard talked
1:25:15about and then I do a little bit is
1:25:16small group communication so it's where
1:25:19twitter is like a low room where you and
1:25:22your friends or other like-minded people
1:25:24like your clique or whatever hang out
1:25:26and talk with each other right and that
1:25:29you know that the Twitter salad days
1:25:31when it was all just nerds and we all
1:25:32knew each other that you've talked about
1:25:33on other shows that Merlin has talked
1:25:35about a lot of people talk about all
1:25:36back when it was just the Nerds 2007 you
1:25:39know even 2006 like everyone was an
1:25:43entrepreneur was just us and it felt
1:25:44like a small tight-knit community like
1:25:46it was a club and it's just you know it
1:25:48was comforting to be in a place with
1:25:50people like going to be house like gonna
1:25:51packs for you maybe not even that big it
1:25:54was praxis is big but yeah and a lot of
1:25:59people have been owned the end of those
1:26:00days right I wasn't it great when we all
1:26:03knew each other and uh and it was like
1:26:07it was like we were all hanging out kind
1:26:09of more like more like a single thing
1:26:10conference type of thing where you know
1:26:12by even going there it's like certain
1:26:14type fuel or a self-selecting to be in
1:26:15this group and you can just talk to
1:26:17everybody even wwc is kind of like that
1:26:19where you know it's in public like when
1:26:23you're at singleton you're in public and
1:26:26everyone is there in a big room and
1:26:27you're kind of talking but it's not like
1:26:29in public public your boss isn't there
1:26:31right your mother's not there maybe your
1:26:35wife's not even there like it's not it's
1:26:37just you and some group that you're
1:26:39hanging out with it's not totally in
1:26:41public so
1:26:41a slightly less publican and people
1:26:43don't like it when that changes because
1:26:45if they like that kind of atmosphere and
1:26:46then eventually everyone's on Twitter
1:26:47your boss is on Twitter your boss's boss
1:26:49here your in-laws your mother your wife
1:26:51your friends everybody's there so
1:26:52there's public in this public public and
1:26:55I think no medium that is public like
1:26:58this can ever stay in those small group
1:27:02communication salad days they just it
1:27:04just can't it you know app.net is a
1:27:07great example because right now app that
1:27:08net is in its salad days it's a bunch of
1:27:09nerds who paid 50 bucks all hanging out
1:27:12in a room right even even charging fifty
1:27:16bucks at a certain point of app that
1:27:17notice it continues to live on as a
1:27:19thing these salad days are going to end
1:27:22because I have people who have fifty
1:27:25dollars to use the FDLR site as an
1:27:27example that is not a very particularly
1:27:30fine implement with which to divide up
1:27:32the population there is a huge range of
1:27:35people who might be willing to pick a
1:27:36few dollars and they're not all in your
1:27:37little clique right eventually those
1:27:40days will end so if you if you like that
1:27:42that's what you want is a place for me
1:27:45and my friends and other people to hang
1:27:46out uh and we want to keep it like that
1:27:49like I don't mind if we all hear each
1:27:51other I don't mind if like you're a
1:27:53friend of your friends friend here's me
1:27:55but I don't want like the entire world
1:27:57to be there don't use twitter and app
1:28:00that net enjoy it while it lasts because
1:28:02i have to assume that will eventually
1:28:03end there as well because any public
1:28:05thing even if it's publican takes fifty
1:28:07dollars eventually you get the whole
1:28:08cross-section of you know not maybe had
1:28:11the whole cross section of the site with
1:28:1250 bucks thing but you will you will get
1:28:14people who are outside what you consider
1:28:15to be your circle ah it will just you
1:28:19know even if it's up other people who
1:28:23have similar interests but not quite the
1:28:25same and you don't know them and you're
1:28:26not connected to you in any way suddenly
1:28:28you're in there in there in there as
1:28:29well it's not going to last if you want
1:28:31that try something like glass board
1:28:32which is uh Brent Simmons new
1:28:36application / service where you can make
1:28:38a private well I know you describe
1:28:40Glassport it I'm uses have used a lot in
1:28:43converses I have not used it a lot it's
1:28:46it's sort of like your own private idaho
1:28:49/ twitter experience that you can kind
1:28:54of invite people
1:28:55two and then you tweet and you can post
1:28:59little things and it's pretty cool I
1:29:02mean I could if you are trying to keep
1:29:05track of folks at a conference and you
1:29:07don't know where they're going to be and
1:29:08they all have the app then it's sort of
1:29:11golden because if you have ever been to
1:29:13one of these conferences where there are
1:29:15a whole lot of people and they're all
1:29:16trying to meet up and it's not organized
1:29:17and you see them on Twitter like
1:29:19everybody's Twitter experience is kind
1:29:21of delayed and different and you know
1:29:23one person might not get a notification
1:29:25that everyone's supposed to meet up here
1:29:27at a certain time and it becomes very
1:29:29very confusing glass board fixes all of
1:29:31that and it can email you and anyway
1:29:33it's very cool I have not yet had the
1:29:36opportunity to really use it at one of
1:29:39those crazy conferences but if we go to
1:29:40South by this era I think it's sort of
1:29:42mandatory like you can't function in it
1:29:44in a conference at bay maybe I'll use it
1:29:46just with you at packed just you and me
1:29:48make our own glass boardroom yeah and
1:29:51the reason you can't use Twitter for
1:29:52those things and believe me I've tried
1:29:53is that your Twitter timeline is like
1:29:56you don't unfollow everyone just for a
1:29:58conference your timeline is filled with
1:29:59tweets from people who aren't at the
1:30:01conference did you know people just
1:30:02snarking about things at the conference
1:30:05commenting on the you know WOC keynote
1:30:07talking about stuff like that in if
1:30:09you're trying to find in that mix like
1:30:10we're just trying to arrange where we're
1:30:12going to meet for dinner today I can't
1:30:13find this in my giant timeline of stuff
1:30:14if you have glass board the glass port
1:30:16literally is that little private room
1:30:18it's it's invite-only you invite the
1:30:20people you want and you have this place
1:30:21where you can go you can have separate
1:30:22glass boards for like the last word for
1:30:24what bar we're going to ignite the glass
1:30:26board for where we're going to meet for
1:30:27lunch in separate rooms you know with
1:30:28separate sets of people and it's like
1:30:30purpose-built private rooms it means
1:30:32it's basically like if you imagined a
1:30:35private IRC channel combined with the
1:30:37Twitter type GUI and client application
1:30:38experience and the ability to put post
1:30:41pictures and all sorts of stuff like
1:30:42that so that's not what Twitter is there
1:30:45are other things for that but if you try
1:30:47to use Twitter like that or if you try
1:30:48to say Twitter was good when it was like
1:30:50that and now it's not good anymore now I
1:30:51like app net right if app done it
1:30:54survives that Thun s not gonna be like
1:30:55that either because at night is also in
1:30:57public so to speak and eventually that I
1:31:00believe that public will get too big for
1:31:02you and small group communications are
1:31:06different than then ones that are
1:31:08totally in public
1:31:09everyone's aware that what you're saying
1:31:14in a small group uh you know on Twitter
1:31:16like business does happen if it's like
1:31:18me like say it's like me and the other
1:31:19incomparable guys talking about some
1:31:21topic that you know I we talk about
1:31:22Glenn Glenn Fleischmann was recently on
1:31:24Jeopardy so we're all talking about
1:31:25Glenn's appearance on jeopardy right
1:31:26that suddenly feels like oh it's small
1:31:28group communication on Twitter because
1:31:31it's just like the people who know Glenn
1:31:33talking about his appearance with a
1:31:34couple of ancillary other people like
1:31:36what could you have that place take
1:31:37place in glass bored you could but like
1:31:39when that small group communication when
1:31:41those little groups appear and disappear
1:31:42on Twitter everyone who's participating
1:31:44that discussion is aware that it's
1:31:46taking place in public and everyone is
1:31:49more or less on their best behavior so
1:31:51you're not too familiar with someone
1:31:52you're not revealing private information
1:31:54because even though you feel like it's
1:31:55just us talking at all you know the
1:31:56friends of Glenn talking about his
1:31:58appearance you know there's an extended
1:32:00fringe there and you know that everyone
1:32:01else is watching you and everything you
1:32:03say can be seen so you behave
1:32:04differently than you would if you were
1:32:06in the glass board totally differently
1:32:07uh you put your best foot forward in
1:32:10general I see these pressures as a good
1:32:11thing these kind of spontaneously mini
1:32:14groups that form and Twitter about a
1:32:15particular topic you know whether it's
1:32:17people who knew no Glenn or fans of sons
1:32:21of anarchy because you're watching it in
1:32:22your live tweeting and suddenly a little
1:32:24micro bubble pops up around you and the
1:32:26people who follow you and the people you
1:32:27know and like talk about this one thing
1:32:29and then and then dissipates but during
1:32:30that whole thing everyone is aware that
1:32:32they're talking in public and those
1:32:34pressures are good because I think it
1:32:37makes people a little bit more civil
1:32:38than you would be if you were in a like
1:32:40a glass board room and you know the
1:32:44pressures that it applies that I mean
1:32:45that guess is bad precious as well like
1:32:46sometimes people feel pressured to
1:32:48entertain other people when they're in a
1:32:50small group communication they nose in
1:32:52public but like the question is why do
1:32:55that why have these spontaneous small
1:32:57group communications on Twitter rather
1:33:00than having them in glass part why
1:33:01didn't we make an incomparable or
1:33:02friends of Glenn glass board and talk
1:33:04about the g everything why did we do it
1:33:05in Twitter and it's kind of the same
1:33:07reason I've talked about in past shows
1:33:08why I don't want usually want to answer
1:33:10one person's email that asked the common
1:33:13question so someone emails me they ask
1:33:15some question that lots of people want
1:33:17to know rather than answering that one
1:33:19person I'd rather wait until the podcast
1:33:21comes along
1:33:22and talk about it there because then I
1:33:24can answer everyone who had that
1:33:25question or or for example tweet about
1:33:27it if a bunch of people are sending me
1:33:29you know @ replies rather than at
1:33:30replying them on Twitter for the
1:33:32individually each one I'll make a public
1:33:34tweet that answers everyone's question
1:33:35and I I generally prefer to have a lot
1:33:39of conversations in public because so
1:33:42that's what that anyone who is watching
1:33:43anyone who has interest in these parties
1:33:45can benefit from the exchange whether
1:33:47that benefit is being entertained
1:33:48because like you know you know
1:33:49everyone's watching so you everyone
1:33:50tries to make the funniest quip about
1:33:52Glen being on jeopardy or something
1:33:54right you're you're delivering
1:33:56entertainment value to someone
1:33:58presumably are trying to are trying to
1:34:00one-up each other or whatever like that
1:34:02you know or just they want to know
1:34:04what's going on in that circle they
1:34:06don't know you personally didn't know
1:34:07Glen personally but maybe listen is
1:34:08being comfortable or maybe they read
1:34:09your blog or you know they're following
1:34:10you for some reason maybe they'd like to
1:34:12see you interacting with your friends
1:34:14about something because they can gain
1:34:15something from that exchange that's
1:34:17creepy in real life like if you're
1:34:18hanging out at a conference and you're
1:34:20talking like a little circle and it was
1:34:22like a bunch of guys like on the side
1:34:23like looking at you but now looking at
1:34:25you but listening to you but looking
1:34:26like they're not listening to you and
1:34:27that happens in real life right and like
1:34:30that's creepy in real life but I feel
1:34:32like on Twitter like that's that's the
1:34:35way it's supposed to work because I
1:34:36don't know that you're there like
1:34:38listening like we're all aware that even
1:34:40I feel like if you're in a circle a
1:34:42bunch of people talking at wwc and
1:34:44someone's like creeping and listening to
1:34:46you you're kind of skeeved out by that
1:34:47and you like it right but on Twitter I'm
1:34:50like that's where this should happen
1:34:51because we're all wrong we're all aware
1:34:53that it's happening there whereas when
1:34:54were in that circle WC we feel like we
1:34:56are expressing by showing our backs to
1:34:58you that we would like to discuss things
1:35:00probably we don't think you should be
1:35:01used rocking but on Twitter we're all
1:35:02like at least I think everyone's on
1:35:05board with this like I know that you're
1:35:07watching me and listening to this
1:35:08conversation in hang with my friends I
1:35:09want that to happen I'm aware that's
1:35:13happening my behavior is based on the
1:35:15supposition that that's happening I'm
1:35:17not offended that you're listening to
1:35:19this that you're listening in on our
1:35:20thing because it's not really private uh
1:35:23and so like if if you ever had that
1:35:26compulsion I think we've all had our so
1:35:28famous person over there whenever
1:35:29they're talking about with another
1:35:30famous person right but you know you
1:35:31can't do it cuz it's creepy twitter is a
1:35:33place where you can do that and it's the
1:35:35appropriate
1:35:36orem because it's not being creepy like
1:35:38everyone is everyone has agreed by
1:35:40tweeting publicly than anyone who wants
1:35:42to follow them can unless they've been
1:35:43blocked or whatever you know plus or
1:35:46minus the abuse factor there uh and so
1:35:50this is kind of this is why I follow
1:35:51people who I don't actually know a lot
1:35:54of people look at my follower list like
1:35:55do you know all these people and like I
1:35:56know a lot of them but some of them I
1:35:58know nothing about except for like that
1:36:00I've read their blog once or you know I
1:36:01don't know how to pronounce their names
1:36:03or something right cuz I like to see
1:36:05their conversations in public right uh
1:36:07and even if they're not engaging with me
1:36:10directly I can learn from their how they
1:36:13engage with the other people who follow
1:36:15them who I also happen to follow like
1:36:17you know so overlapping circles Venn
1:36:19diagrams I don't know you but I'm
1:36:22interested in what you do and I do know
1:36:24that guy you just replied to like your
1:36:26your friend of a friend of a friend and
1:36:28you can see those in twitter if you if
1:36:30you follow the friend that they replied
1:36:31to or you can just look through their
1:36:32timelines and so they have debates for
1:36:34people that are they swap links with
1:36:35each other or voice their opinions on TV
1:36:37shows or current events you know I will
1:36:39dig into those conversations with my
1:36:41Twitter client and see the replies that
1:36:43I wasn't seeing cuz I don't follow the
1:36:44people that ever adjust and that helps
1:36:46me learn things get to know the person
1:36:48that maybe i don't know maybe maybe I
1:36:50found somewhere that someone who I want
1:36:52to know and i'll introduce myself next
1:36:53time i see them or whatever right that's
1:36:55one of the reasons i follow people i
1:36:56don't know because it's the what i feel
1:36:58is the acceptable version of you know
1:37:01what would be creepy in real life
1:37:02because that's what twitter is all about
1:37:03now I've set a few times I'm past shows
1:37:06that Twitter is who you follow and that
1:37:08it's essential to cultivate a set of
1:37:11people that you want to follow and
1:37:12that's not easy to do like people here
1:37:16that like oh great well so if I get some
1:37:17sort of gold instead of followers I'm
1:37:19going to be entertained or educated or
1:37:22both or interested or whatever I think
1:37:25the tricky part about finding people to
1:37:26follow is the people you follow are not
1:37:29necessarily your favorite people your
1:37:32best friends people you admire people
1:37:35whose work your respect people who you
1:37:37know personally people you've ever
1:37:38spoken to people who have spoken to you
1:37:40that is not necessarily who you follow
1:37:42yeah maybe some of your followers are
1:37:43those people but don't pick your
1:37:44followers based on anything other than
1:37:48whether you think they'd be value
1:37:50to follow on Twitter and that's hard for
1:37:51people to do because they like all this
1:37:53is my best friend I have to follow them
1:37:55on Twitter but if they just tweet a name
1:37:56things that you're not interested in
1:37:57don't follow them on Twitter right be
1:38:00ruthless about who you follow and
1:38:01unfollow it's not friending you are not
1:38:03divorcing yourselves friend wise from
1:38:06someone if you don't follow them Isis
1:38:08this is your opinion man but what if
1:38:09there are other people who feel
1:38:11differently about it I mean then they're
1:38:13gonna take it personally like oh I
1:38:14followed him and didn't follow me back
1:38:16like what a jerk well is this your same
1:38:18take you where you have your email
1:38:20response where like someone writes you
1:38:21an email and they can spend an hour
1:38:23writing it and it can be two pages long
1:38:24and like you'll read it but you don't
1:38:26feel any obligation to respond to it if
1:38:29you if you want to have a to get value
1:38:32out of Twitter you can't treat it like
1:38:33that like that that is hampering that
1:38:35may be a lot of the why people try to
1:38:37join Twitter and find that interesting
1:38:38because they feel compelled to like
1:38:40follow their friends and their friends
1:38:41just tweet a name things if if that's so
1:38:44if you feel like that's the social
1:38:46contract between you and your friends
1:38:47then you're stopping yourself possibly
1:38:49from getting value out of Twitter if you
1:38:51want to yeah you know feel like it's
1:38:54something that you want to do and you
1:38:55know it's not like you have to use
1:38:56Twitter like but I so many people this
1:38:58is why people keep coming back to they
1:38:59see so many people who who are busy
1:39:01people who have many options who are a
1:39:02technology savvy who would use it so
1:39:04much like why are they using I think
1:39:06it's because the people who do that have
1:39:08found a way to get a value out of it and
1:39:09I think it you have to you can't view it
1:39:12as a bidirectional friend relationship
1:39:14because that's that will kill they will
1:39:17kill Twitter for you it will make it so
1:39:18you don't check it at all so yeah you'll
1:39:20be safe in these relationships with this
1:39:21person who doesn't understand Twitter
1:39:22and think so you didn't you're not
1:39:23following me that means you're not my
1:39:25friend or you don't like the things I
1:39:27tweet and I'm personally insulted well
1:39:28then you cure that by saying okay fine I
1:39:30follow you but now I'm never going to
1:39:31check twitter again because I can't
1:39:32stand what you tweet like it has no the
1:39:35people who I follow and unfollow I'm
1:39:36constantly changed now listing has
1:39:38nothing to do with how much I do or
1:39:39don't like those people or know them or
1:39:41anything like that is everything to do
1:39:42with what they tweet and just because it
1:39:44doesn't mean like I don't like the
1:39:45things you tweet I disagree with the
1:39:47things you tweet that's not what it
1:39:48means it just means that what I want to
1:39:50see in my Twitter stream is I either I
1:39:52want to be entertained so I fall people
1:39:53who are only funny if you're not funny
1:39:54even if you're talking about things I'm
1:39:55totally interested in so what or I want
1:39:57to learn things and I don't care about
1:39:59the guy who makes hilarious jokes even
1:40:00though I find those jokes totally
1:40:01hilarious
1:40:02I just want to learn things like
1:40:03everyone has their mix of what they want
1:40:04to get out of Twitter and you have to
1:40:06deal with your your followers in that
1:40:08manner you can't you can't get them
1:40:10wrapped up in your in your friend
1:40:12relationships and so I feel I feel bad
1:40:14for people who you know have friends who
1:40:17use these services who tell you when the
1:40:18UN follow them because the Twitter
1:40:19service itself doesn't gent like you can
1:40:21basically follow and unfollow people and
1:40:22depending on their notifications they
1:40:25may or may not see when you follow it
1:40:26and I don't think twitter tells you at
1:40:28all when somebody unfollows you so you
1:40:29can silently unfollow and you right heyo
1:40:31but there are so many services that
1:40:33provide that so if you have friends who
1:40:34are like if your mom is like I subscribe
1:40:36to a service that tells me when you and
1:40:37follow you unfollowed me and now I'm
1:40:38disowning you well you've got a bigger
1:40:40problem than Twitter day I feel like uh
1:40:42and that's a shame but like I really
1:40:44feel like you have to you know treat
1:40:48kind of like RSS where r someone doesn't
1:40:51know if you subscribe to their blog by
1:40:52RSS unless you're the only one and you
1:40:54stop in there and there there's just
1:40:55counts down to zero right you know
1:40:58subscribe I'm again RSS is a nerdy thing
1:41:00nerdier than Twitter was but like you
1:41:02would feel no problem with like
1:41:03subscribe unsubscribe like yeah that's
1:41:05not interesting you know you have to use
1:41:06Twitter the same way ah to get
1:41:08value-added but I feel uh and I'm
1:41:11followed by a lot of people that i don't
1:41:12know i mean anybody with lots of
1:41:14followers like you have tens of
1:41:15thousands of followers and you know hey
1:41:17it you don't know that many peoples just
1:41:19not possible so I so people like us this
1:41:20is I'm sure the feedback I get from the
1:41:23show is all this stuff is like well this
1:41:24all works fine if you have 10,000
1:41:26followers but I have five followers so I
1:41:28don't you know it just not apply to me I
1:41:30think all this does apply to you you
1:41:32just do have to build up that follower
1:41:34list because even though I have
1:41:35thousands and thousands of followers I
1:41:36only follow like 100-200 people
1:41:38something like that for years I was
1:41:40trying to keep it under 100 i originally
1:41:42broke through because I follow a lot of
1:41:43really low volume accounts right uh but
1:41:45I think you can find a hundred people
1:41:48that you're interested in start by going
1:41:50to want to find one friend see who they
1:41:52follow and just follow the chain around
1:41:53and trim and revise or whatever you can
1:41:55eventually maybe you won't have to make
1:41:57followers is you know someone who has
1:41:58their own podcast but you will be able
1:42:01to follow as many people that's another
1:42:02mistake I see people making they follow
1:42:03700 people like they have 150 followers
1:42:06and I follow 700 people that that's not
1:42:09a good balance you're not you're not
1:42:11going to be able to use Twitter you
1:42:12anything of value is going to be drowned
1:42:13out in the noise you're just gonna stop
1:42:15using a pizza just
1:42:15like a bunch of chatter all right so
1:42:17since I'm followed by a bunch of people
1:42:19that I don't know I feel a
1:42:21responsibility to provide something of
1:42:24value to them not because I'm like
1:42:26trying to preserve my follower account
1:42:27because my father camp does not you know
1:42:29that in dollar fifteen you can ride the
1:42:30subway I don't get it Fowler account
1:42:32right like it's not like there's no
1:42:33prize for my follower count is is
1:42:35miniscule compared to like actual famous
1:42:38people and even like you know actual
1:42:39famous mac nerds and stuff you know it's
1:42:41not it's not about ego not like oh god I
1:42:43can't lose a follower but the people who
1:42:45do follow me I do feel the same way you
1:42:48know said I don't feel any
1:42:48responsibility to reply to every 1z mail
1:42:50I do really sponsibility to read it it's
1:42:52just that I can't reply to everybody and
1:42:54same thing with people who follow me on
1:42:55twitter it's the reverse relationship
1:42:57you know I they followed me expect
1:43:00because they know like I'm the guy who
1:43:02has that podcast or he complains about
1:43:03things or he's the guy who does that Mac
1:43:04os10 review or you know they they know
1:43:07me in some way or he's the guy you know
1:43:09I use one of his perl modules or
1:43:10something right they have some
1:43:11expectation when they follow me and I do
1:43:14feel some responsibility to provide what
1:43:18I think they expect now I didn't have to
1:43:20go that way I could say what I use
1:43:22Twitter for is I just make jokes I'm an
1:43:24amateur stand-up comedian and even
1:43:25though you know me in real life as you
1:43:27know a computer guy or a plumber all I'm
1:43:28going to do on twitter is make jokes or
1:43:30maybe all I'm going to do in twitter us
1:43:31talk about woodworking right you would
1:43:33learn that pretty quickly after
1:43:34following me and you go okay well this
1:43:35isn't what i expect that i follow this
1:43:36guy who does the mac OS 10 reviews that
1:43:38I read I thought he'd be talked about
1:43:39Mac nerd stuff but he does right so I'm
1:43:41not saying you have to do what you
1:43:42people expect but I think you should
1:43:44decide what it is that you think you're
1:43:46doing rhetoric on what I've decided that
1:43:47I'm doing is trying to make the people
1:43:52who follow me because they know of these
1:43:54few things that I'm somewhat well known
1:43:56for not be shocked by what I think if
1:43:58you're interested in Mac nerd stuff you
1:44:00follow me you're gonna see some mac nerd
1:44:01links if you're interested in games and
1:44:03you know that I'm a gamer because you
1:44:04heard me you know do journey podcasts
1:44:06and stuff like that you're gonna see me
1:44:07talk about game stuff like if you know
1:44:09me from the Pearl world occasionally I'm
1:44:11going to mention pearl or UNIX your
1:44:12things that are related to that and so
1:44:16you know the first that micro blogging
1:44:17is part of that i have a blog but i
1:44:20rarely post in it but i do have a
1:44:22twitter account and i do micro blogging
1:44:23there and I
1:44:24micro blog about Mac nerd stuff unix
1:44:27stuff star wars video games like what
1:44:29you would expect right so I feel like
1:44:30the people who are following me they may
1:44:32not they may not be interested enough to
1:44:34keep following me but they shouldn't be
1:44:35shocked by what by what they get out of
1:44:36it right second I do try to engage with
1:44:39interesting replies it's kind of like
1:44:41email like I read all the replies but I
1:44:43can't reply to all I can't individual
1:44:45engage with every single person I'm not
1:44:46a customer service department I can't I
1:44:48can't you know take every request in a
1:44:50queue and go through individual
1:44:51conversations it's just not possible
1:44:52right but if someone says something
1:44:55interesting to me I'll reply to them I'm
1:44:57not like you know on the no reply top
1:44:59nothing is worse than following somebody
1:45:01with a lot of followers on Twitter and
1:45:02they never say anything interesting
1:45:06related to their topics like so say
1:45:08they're like a famous athlete and never
1:45:09talk about sports right and all they say
1:45:11is like what I had for lunch and
1:45:13complaints about the traffic and weather
1:45:14and then occasionally they show whatever
1:45:16it is they're currently doing you know
1:45:17by my new movie watch me in the new game
1:45:19or whatever they never engaged with
1:45:21anyone you don't even think they even
1:45:22look at their @ mentions they never I
1:45:24reply with anybody that is the worst
1:45:26like a lot of celebrities are like this
1:45:28and like I kind of feel from them in
1:45:29there probably not tech savvy and they
1:45:30have bazillions followers instead of a
1:45:32couple but I've tried to follow a lot of
1:45:35severed ES and I've unfollowed them
1:45:36because if they if I follow like a
1:45:38famous chef and they never wants to eat
1:45:40about food like that's not what I was
1:45:42following you for unfollow right they
1:45:44may you know and all they tweet about is
1:45:46like you know human-interest tweets
1:45:48everybody has food here's what I had for
1:45:50lunch everyone doesn't like traffic and
1:45:52what's the weather like today like why
1:45:54am I even following you because i'm just
1:45:55so because you're famous I won't hear
1:45:57what you think about the heat wave of
1:45:58New York City know uh so unfollow that
1:46:01person don't keep following them it's
1:46:02like oh but I really like him maybe you
1:46:04love him maybe you love his restaurants
1:46:05but don't don't keep following on
1:46:07twitter if he's not tweeting about that
1:46:08right and the people who don't engage
1:46:10say they do tweet about like whether you
1:46:11know you follow some person in the tech
1:46:13world and they tweet about the tech
1:46:15world and you're excited by that but if
1:46:16they never engaged with anybody like now
1:46:18I like I'm just reading their blog but
1:46:21their blog is really poor because a
1:46:23hundred and forty character blog post is
1:46:25not good but if it sets off in exchange
1:46:27with a bunch of people that exchange
1:46:28could be good so I'd rather read that
1:46:30long form blog but if they're not doing
1:46:32that like you know so I feel like I have
1:46:35responsibilities to engage with people
1:46:36who piqued my interest so I
1:46:38read all the replies and if someone says
1:46:39something interesting or has an opinion
1:46:41that I want to engage with or provides
1:46:43new information or even it was just
1:46:44someone who says something nice you
1:46:46wanted to say thanks you know glad you
1:46:48liked that thing that I did you can't do
1:46:49that for everybody but uh if it takes
1:46:52two seconds to do why not like I don't
1:46:53want people to think like who's that
1:46:54he's the guy who never replies to
1:46:57anybody who never engages I'm much more
1:46:59likely to reply to you and Twitter than
1:47:00I am to answer your email just because
1:47:02it says so much lower volume right uh
1:47:05and when I engage with those people who
1:47:07reply I don't know these people I've
1:47:09never met them before they've been
1:47:10sitting there lurking following me for a
1:47:11month a week a year who knows and I
1:47:14happen to touch on the one topic that
1:47:16they are like you know not the world
1:47:18expert on but know a ton about that's
1:47:19awesome for me that's you know that
1:47:22that's an amazing experience where I'm
1:47:24getting it information from someone who
1:47:26had never would have met in real life
1:47:27who never would have you know interacted
1:47:29with in any way who has been silently
1:47:31following me for such a long time
1:47:32they've come upon the one topic they
1:47:34happen to really know about and they can
1:47:35teach me something we can have a
1:47:37conversation about it I and I can in
1:47:38turn pass on their knowledge the other
1:47:41people who follow me and those other
1:47:42people can discover that person that's
1:47:43you know I know a lot of people who yeah
1:47:45that's all things like if someone if a
1:47:47famous person that mentions you
1:47:48something you get tons of followers or
1:47:49whatever that's probably a bad
1:47:51phenomenon let's do with bots and spam
1:47:52and stuff like that but I like that I
1:47:54like being able to show that's in here
1:47:57someone who's got an interesting
1:47:59information or opinion or inside and
1:48:01show them to my set of followers right
1:48:04and I'm sure they do the same thing if I
1:48:06say something with interesting sh and
1:48:07show it to their followers right um and
1:48:11the third thing I try to do to deliver
1:48:14some value is I just mentioned as far I
1:48:17do try to answer easy questions like if
1:48:20someone asked me something and I can
1:48:21answer it off the top of my head in a
1:48:23single tweet I answer but I know if I'm
1:48:27famous for this now or infamous for it
1:48:29now I feel like I do it a lot but I do
1:48:31the the one-word reply I do tons of one
1:48:34word replies some people probably think
1:48:36they're rude or it's an affectation or
1:48:38whatever you know some will ask me a
1:48:41question is like you know do you think
1:48:44the the ipad mini pricing will affect
1:48:47how people see the ipod touch and now
1:48:49we'll reply to that person with no
1:48:50period
1:48:51and maybe that seems like it's rude
1:48:54we're like I'm I'm dismissing them or
1:48:56whatever what I'm trying to give them is
1:48:58like I don't have time to like go into
1:49:00you know I've talked about it for 20
1:49:01minutes in the show like I can't do that
1:49:03on Twitter especially can do this just
1:49:04for you and Twitter do you just want to
1:49:05know like if I can answer with a yes or
1:49:08a no or a single link and I have Roth
1:49:11top my head I'll do it just you know
1:49:13just so you feel like you have some
1:49:15engagement with the person right like
1:49:18now there's a limit to that because I
1:49:20get a lot of questions I won't go off in
1:49:22Google something for somebody like a lot
1:49:24of times I'm all askme do you know how
1:49:25to disable this feature in this thing if
1:49:30I don't know it off the top of my head
1:49:31yeah I could probably go google for it
1:49:33but at that point like one of my
1:49:34mechanical turk for your custody for
1:49:36your computer support like just let me
1:49:38just let me just send a question at
1:49:40syracuse a question about my computer
1:49:41and then he will go and google the
1:49:43answer like cuz i could successfully
1:49:44google the answer but I do you know I
1:49:47don't like I used to do that
1:49:48occasionally I'm like what am i doing I
1:49:49have someone mentioned me on Twitter and
1:49:51now i'm going to google to look up the
1:49:52answers of them know so that that can't
1:49:54happen right but all the other things
1:49:57you know where it's something I gitam
1:50:00Utley dunno I feel some responsibility
1:50:01just give them the answer because like
1:50:04maybe you can just giving them the
1:50:05pointer to a link or maybe they don't
1:50:07know what to google for something like
1:50:08that you give them something to go on
1:50:09and you've made their day better in some
1:50:11way and yeah that was just an individual
1:50:13thing and everyone else didn't see it
1:50:14but that I'm willing to do that with the
1:50:16single word things or even it's just
1:50:17like you know I played journey and
1:50:19really loved it thanks for introducing
1:50:20me to it you know say something nice
1:50:22back to that person just just a little
1:50:25thing ah so boy huh yeah this was
1:50:30supposed to be a short show yeah this is
1:50:31add this is one of your epic rants
1:50:33people are gonna love this it's not a
1:50:35rant understood no it's not of course
1:50:37yes so anyway I took to wrap this up I
1:50:40think this this is how I use Twitter I
1:50:43chaima didn't get to talk about app that
1:50:45name able to talk about the next thing
1:50:46the next show to contrast to this with
1:50:49how how I'm using Twitter but I think
1:50:52everybody no matter how many followers
1:50:53they might have Ken Kent doesn't going
1:50:55to have to but can use Twitter in in
1:50:58this way and get the same same type of
1:51:02value out of that I get maybe they just
1:51:03don't want to do that maybe they won
1:51:05use Twitter in a different way which is
1:51:06fine there are many other evaluates do
1:51:08it but this is one possible way and I
1:51:10think the reason people don't have a you
1:51:13know try Twitter and don't like it is
1:51:15because somewhere along the line they
1:51:18they treat it as something it's not they
1:51:20treat it as private communication and
1:51:22they want it to be like a small room
1:51:24where they can listen to people or they
1:51:26don't know who to follow so just follow
1:51:28a bunch of random people in just a bunch
1:51:29of noise and it blends into the
1:51:30background or they don't handle follow
1:51:32unfollow correctly or they have friends
1:51:34who you know as you said like won't let
1:51:36them do follow and unfollow in a way
1:51:38that maximizes their benefit for the
1:51:40service because like that flies in the
1:51:41face of maximizing their the harmony of
1:51:44their personal relationships like their
1:51:46thats where i think a lot of these
1:51:48things fall down and maybe it takes
1:51:50being kind of like a you know a nerd who
1:51:53doesn't have problems with this type of
1:51:56like you know I'm if I'm not following
1:51:58somebody in their hurt by it I don't
1:52:01like I don't I don't feel bad about that
1:52:04it's like that's that's on them but I
1:52:05know that isn't that is probably a
1:52:07typical but it really does help to be
1:52:09able to curate your follow-on follows in
1:52:13a way that gives you value either and
1:52:14decide what you want out of it I decided
1:52:15this is the way I'm going to get
1:52:16thoughts out of my head some people will
1:52:18just you know tell someone in real life
1:52:20some people will write it a notebook
1:52:21some people will write it in a blog I
1:52:23let these thoughts that onto Twitter and
1:52:26I get thoughts to come back and a lot of
1:52:28what happens on the show from week to
1:52:30week is yes is based on the people the
1:52:32feedback people send through the
1:52:33feedback form but a lot of it happens on
1:52:35Twitter like there's just a smart I mean
1:52:37I don't look at Twitter during the show
1:52:39for the most time he's just too busy so
1:52:40I apologize for that sure people are
1:52:42trying to tweet things I'm much more
1:52:44likely to see you if you do that in the
1:52:45chat room but there's a swarm of things
1:52:47happening and after show I go through
1:52:50that Twitter backlog because I do read
1:52:51every tweet ah which is another thing
1:52:53that I really have time to get into here
1:52:54but uh and when I go through that
1:52:57backlog like that's that's practically
1:52:59fault for the next show already like by
1:53:00the time we get off the air there's
1:53:03already follow up cute oh I'd like the
1:53:04whole sometimes all the follow up like
1:53:07during the week that the email
1:53:08Strickland is people watch the show and
1:53:09I gather him up on the Friday before but
1:53:11that experience like I can't imagine how
1:53:15that would work without Twitter because
1:53:16if I just had to go by what people email
1:53:18not that it's a high barrier where
1:53:20people got to go to the forum and type
1:53:21and stuff and they feel like they're
1:53:22riding along from letter and they don't
1:53:23know what to say but the fire off a
1:53:25tweet in two seconds oh you know here's
1:53:26here's looking to top speed we got a
1:53:28veyron super sport and if i think is
1:53:30interesting enough for fall off I've got
1:53:31the link I've got the person to
1:53:32attribute it to it was short you know
1:53:34it's very valuable to me so I know what
1:53:40do you think and what do I think it was
1:53:42an epic rant is this does that come
1:53:45close anywhere close to how you use
1:53:46twitter it's it's similar and the you
1:53:52know your comments especially about how
1:53:54it is it is a kind of a public
1:53:57communication and that you feel that
1:53:58you're on stage I think you really
1:54:00nailed it right on the head there and I
1:54:01think that for a lot of people you know
1:54:05Facebook and Twitter exist and people
1:54:07use both and they use them for different
1:54:09reasons and Facebook is the place you go
1:54:11to like share photos and communicate
1:54:14with people maybe on a more private
1:54:16level and then twitter is this public
1:54:18conversation that is the way that you
1:54:20are you're sort of putting your voice
1:54:22out there it's kind of that it lives in
1:54:24that space between it's like almost in a
1:54:28way it's like terse public emailing and
1:54:30and your one word answer thing like I'll
1:54:32do that a lot because I feel like if
1:54:34people are answering a question and I
1:54:35can I can give them kind of a succinct
1:54:38answer then I do that and then people
1:54:40get upset because they're like well you
1:54:42just said yes well like you asked a
1:54:45question like I said no or yes or today
1:54:48people reply to you and express their
1:54:50anger you sell me one word yeah like
1:54:53yeah I've heard it and I've also gotten
1:54:55like I've been in situations where all
1:54:58and somebody will ask a question on to
1:55:01me on Twitter and I'll answer it with
1:55:03one or two words and like no snow comma
1:55:07sorry period you know like if they say
1:55:09oh can I have this kind of can I have a
1:55:11feed that is just John Syracuse's after
1:55:13dark sand just Merlin's after darks
1:55:15together can I have that and I'll say no
1:55:18sorry you know like I'm not going to
1:55:20write 140 characters explain trying to
1:55:23squeeze the answer of why technically
1:55:26that's not something that we can do
1:55:27right now in to 140 characters like I
1:55:30would love to do that but some
1:55:32times I just can't and at the same time
1:55:34I don't want to ignore them so I'll and
1:55:36then like this is not a true example but
1:55:38I've had times like this and then that
1:55:40person I guess gets upset and they'll
1:55:43email me and they'll say you know like I
1:55:47asked you this question and I didn't
1:55:50mean to upset you and I'm sorry or
1:55:52they'll write and be like you didn't
1:55:54have to be a jerk on Twitter like I just
1:55:56wanted to know this question and you
1:55:58know and so it's like you lose either
1:55:59way and then so sometimes I'm just like
1:56:01why do I even reply because like I want
1:56:04to answer the question but I don't I
1:56:06don't want it to like put someone out or
1:56:07hurt their feelings and I noticed is by
1:56:10the way I noticed it even more if and
1:56:13I've really tried to stop being even a
1:56:16little bit sarcastic on Twitter because
1:56:18especially it seems like we have a
1:56:21really wonderful audience of
1:56:22international listeners and the
1:56:25international listeners it seemed to not
1:56:28understand American or at least our
1:56:31version of American sarcasm at all and
1:56:34even the slightest bit of sarcasm is is
1:56:37perceived immediately as being an on an
1:56:40awful awful person and I've gotten a lot
1:56:43of emails about that because I
1:56:44apparently do that in a I'm a horrible
1:56:46person so I try not to do that and I'm
1:56:48just I'm getting put off by responding
1:56:50like at all unless it's like awesome
1:56:52thanks like even that is you know too
1:56:55much so I don't I don't know but yeah I
1:56:57did when people people are asking for
1:56:59things like they're asking you like
1:57:01that's basically it's not asking you
1:57:02whether something exists like they're
1:57:04asking you can I can you please make me
1:57:06this thing this feed that doesn't exist
1:57:07or whatever yeah and most of the things
1:57:10that I one word reply to our have a
1:57:15lower chance of anger because they
1:57:17aren't asking me for something they're
1:57:20asking me like what is your opinion of
1:57:21this or do you think this so like you
1:57:23know how can I be offended by my opinion
1:57:25do you think the mac mini will come in
1:57:27college just know like one more to
1:57:28answer that's not going to be like how
1:57:30dare you but they've now requested from
1:57:32you like as the proprietor of this thing
1:57:33like please make me this feed and I see
1:57:36why you feel compelled as that because
1:57:37it's you feels terrible to like to see
1:57:40in your stream especially if you're
1:57:41someone like me who reads every tweet to
1:57:42see in your stream a question that you
1:57:44could answer
1:57:45but like just leave them hanging right
1:57:47like like you know that makes you seem
1:57:49like you're one of those people who
1:57:50doesn't who doesn't answer things like I
1:57:52inevitably a half of leave people
1:57:53hanging at some point but that one it's
1:57:55like you can't answer that you know the
1:57:56answer the answer is no like and you
1:57:58can't like you said you can't go into 20
1:57:59minutes about well you know I have to
1:58:01bounce what I do during the day like you
1:58:03know the real reason why you can't give
1:58:05that feels like if you're the only
1:58:06person who wants it becomes popular may
1:58:07be loved but like let me explain to you
1:58:09how to run a business and therefore
1:58:11that's why you don't have this feed like
1:58:12it's not you can't do that in 140 but
1:58:15you can't answer their question which is
1:58:16like you know uh you're not like don't
1:58:19be out there hoping for this thing
1:58:21because it's not going to happen any
1:58:22time than your future and that is hard
1:58:24to pull off in in one word but I have
1:58:27found so far no one not a single person
1:58:29has replied to me and told me I'm being
1:58:31rude with the warmest doesn't mean that
1:58:32like have two people out there don't
1:58:33think I'm being rude with the one word
1:58:34answers but for the most part I have to
1:58:36think it's because the ones I like
1:58:37people don't ask me for stuff the
1:58:40closest has come is like when I've said
1:58:41ahead like these Apple PR pictures that
1:58:43I download everything a lot of people
1:58:45okay can i get that type of thing i will
1:58:48send people like that the email
1:58:50sometimes like you know i'll do a 1
1:58:52reply like i have no way to get this to
1:58:54you it's like 15 gigs uh but you know
1:58:57email me we'll talk about it more and I
1:58:58you know have more email discussions and
1:59:00we'll try some other things whatever is
1:59:02easier to sort that out over email but
1:59:03I'd rather send people off the email to
1:59:05have that kind of actual private
1:59:07one-on-one conversation if I think it's
1:59:08worth having but uh but yeah that's
1:59:11that's a tough that's a tough situation
1:59:12if these are these are you know not
1:59:14first world problems but uh first
1:59:16Twitter world problems for people who
1:59:17have lots of followers doesn't happen
1:59:19regular people aren't going to be asking
1:59:20you uh someone you don't know is i can
1:59:23ask you to pick you up from the airport
1:59:24and you have to say no because like what
1:59:26is the correct one word answer for a
1:59:27stranger saying hey can you pick me up
1:59:28at the airport like uh no I don't know
1:59:31but you are like why would I you know so
1:59:33if some stranger you never know ask you
1:59:35for like hey can you send me a free
1:59:37t-shirt the SP answer but that is
1:59:39probably no like unless like there's
1:59:41some sort of context surrounding this in
1:59:43which I want to give you a free to sure
1:59:44because you're an awesome fan or cuz I
1:59:46like you because we know each other if
1:59:47you've done something cool for the site
1:59:48or whatever they're just out of the blue
1:59:49you come up and ask me for something the
1:59:51one word answer to that is pretty simple
1:59:53and that could make people angry but I
1:59:55think I don't know people can feel free
1:59:58to Twitter reply to me
1:59:59if you've got
1:59:59if you've got
2:00:00no one word answer for me did you think
2:00:01I was being a terrible person by giving
2:00:02it or did you just you know I don't know
2:00:05I'll dwell on this more for next week
2:00:07when I talk about app.net and how that
2:00:10may or may not differ from Twitter and
2:00:12how I'm using that all right so far I've
2:00:14seen you know you I follow you on both
2:00:16of those things mostly because have
2:00:18because your low volume if you had a
2:00:20tremendous volume of tweets yeah unless
2:00:22they were super interesting i probably
2:00:23wouldn't follow because you don't you
2:00:25generally don't tweet unless you have
2:00:26something to say it's not like you're
2:00:27out there going like you know all right
2:00:30going to the office now all right ran
2:00:32over a turtle today like you know you're
2:00:34not just like diary in your life and if
2:00:37something maybe you want a diarrhea but
2:00:38I don't I don't usually follow people
2:00:40who died or glass but you are a low
2:00:41volume but I've seen that you use app
2:00:42that net and Twitter pretty much the
2:00:44same way I see how you where you're
2:00:46applying to the people yeah who want
2:00:47stuff from you yeah and I also see that
2:00:50most of the time it's like you'll save
2:00:51like if you have one interesting look at
2:00:53this big wad of wires but that wasn't
2:00:55like one of 27 posts about about silly
2:00:58things inside the office that day right
2:01:00it's focused and you know obviously you
2:01:02do mix a little bit of business related
2:01:03I do fall to five by five account just
2:01:05because that's also an announcement type
2:01:06account share a car SS yeah but it seems
2:01:09like so far you could think of this will
2:01:10be homework for next week it seems like
2:01:12to me that you were using app that net
2:01:13to the extent that you do use it very
2:01:15similarly to use to Twitter we may be a
2:01:18little bit more willingness to
2:01:19participate but not that much maybe
2:01:20you've just been conditioned by by
2:01:23Twitter taught to be reticent but we
2:01:25have to set up for next week because now
2:01:26we're over the two-hour mark and I look
2:01:28at that 120 right now boom just crossed
2:01:31it yeah another short show for the
2:01:33record books alright well yeah I was
2:01:35good the past like three or four shows
2:01:37are send short shown it was a short show
2:01:38so I'm still I'm it's still on average
2:01:41an accurate prediction if you had the
2:01:44bed and I say it short show bet whether
2:01:45it's gonna be or not you still bet that
2:01:47it will be I happened I think we're done
2:01:49alright so if you would like to interact
2:01:52with John Syracuse on Twitter he is
2:01:53siracusa SI RAC you SI is the same thing
2:01:58on app.net and on 10th asst it is
2:02:01siracusa dentists
2:02:05that's it the right way of it tents that
2:02:07is okay it's easy to confuse that tendus
2:02:11i'm dan benjamin on twitter dan on alpha
2:02:16dot dot net and I think Dan Benjamin bad
2:02:21dentists so that's it you can find the
2:02:24the show notes and links by going to
2:02:26five by five TV such hypercritical / 90
2:02:29and links to the sponsors are there as
2:02:31well please check them out and support
2:02:33the show and I think that is it John so
2:02:37have a wonderful week we'll be back
2:02:38again next week look at what I
2:02:45[Music]
2:02:50you