87: Smarter and Harder


  it was like yeah this is hypercritical [TS]

  weekly talk show ruminating on exactly [TS]

  what is wrong in the world of Apple and [TS]

  related technologies and businesses [TS]

  nothing is so perfect that it cannot be [TS]

  complained about by my friend news John [TS]

  Syracuse I'm Dan Benjamin today is [TS]

  Friday September 28th 2012 this is [TS]

  episode number 87 of hyper critical like [TS]

  to say thanks very much to our three [TS]

  amazing sponsors harvest get harvest [TS]

  calm gazelle.com and MailChimp calm we [TS]

  would also like to say thank you so much [TS]

  to our bandwidth sponsor been here with [TS]

  us this whole month of September love it [TS]

  if you would check these guys out igloo [TS]

  your digital workplace give updates have [TS]

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  com / 5 by 5 hello John rodin how are [TS]

  you this fine friday afternoon last [TS]

  Friday in September 2012 I'm just fine [TS]

  great it's rainy day here in New England [TS]

  rainy day here today to in Austin in [TS]

  Austin Texas a little bit of a little [TS]

  bit of rain all right supposed to read [TS]

  more later but what's a little bit of [TS]

  rain in Austin it's like half a [TS]

  centimeter they do get rain here there [TS]

  is a rainy season there is a rainy [TS]

  season who had rested this morning yeah [TS]

  begins and ends it begins and ends today [TS]

  yeah so what's going down sorry this for [TS]

  some time for some follow-up feo what's [TS]

  going down all right yeah yeah we're [TS]

  good we're gonna do it again today we're [TS]

  gonna do another short show it's gonna [TS]

  happen whatever you say I can do [TS]

  whatever you want to do say i'm crankin [TS]

  here last time i did they what i thought [TS]

  was a short anything under the two hours [TS]

  by the way in case you're wondering is [TS]

  well consider shorts at him through [TS]

  short showing people say oh like an hour [TS]

  40 minutes that is short for you a [TS]

  hundred nineteen minutes that's a short [TS]

  show that's right we're into another one [TS]

  today our first bit of follow-up is [TS]

  shira wild and he has some follow up on [TS]

  the topic of Apple stores replacing your [TS]

  product with new versus refurbished [TS]

  don't you remember on the lash we had an [TS]

  apple genius right in to say that they [TS]

  do all their replacements from retail [TS]

  stock like you're not going to get a [TS]

  refurbished thing you're gonna get a [TS]

  brand new device right out of the box [TS]

  just like as if you had bought new Shero [TS]

  wrote in to contest this account and say [TS]

  he says anyone who has ever had an [TS]

  iphone or ipad replaced in the apple [TS]

  store will know and I do because I've [TS]

  had both replaced they do not give you a [TS]

  brand new replacement they may give you [TS]

  a so-called remanufactured product right [TS]

  which potentially Kane contains parts [TS]

  taken from previously used products they [TS]

  even make you sign something that says [TS]

  you understand that accept this I've [TS]

  done this twice so now I don't know what [TS]

  to believe Apple Genius writes in and [TS]

  says nope it's always from retail stock [TS]

  and then a person right saying to say [TS]

  they had to sign a document saying that [TS]

  they understand that what you're getting [TS]

  is not an actual new replacement so does [TS]

  that bother you I don't know it's a he [TS]

  it's he said he said situation here I [TS]

  don't know who'd believe I've haven't [TS]

  had any experiences myself so I can't [TS]

  say one way or the other although maybe [TS]

  i will when i finally get around to [TS]

  making a genius bar appointment how yet [TS]

  another genius PowerPoint for my [TS]

  thunderbolt display it's iced haven't [TS]

  taken it back since the last time I [TS]

  complain about it so update update us on [TS]

  the stat of the status or as you would [TS]

  say status of your display you had three [TS]

  times you've taken this thing in two [TS]

  times two times yeah first time I took [TS]

  it in they did two replacements during [TS]

  that single visit so that counts as a [TS]

  single visit but they swapped out parts [TS]

  two times got it back didn't work [TS]

  brought it back in they replaced all the [TS]

  same parts again got it back it did work [TS]

  but either i forgot to check whether the [TS]

  camera worked or the camera went bad [TS]

  sometime in the future so now i have [TS]

  something where the camera camera [TS]

  doesn't work like it doesn't recognize [TS]

  that it even has a camera in the display [TS]

  at all anywhere so i gotta bring it back [TS]

  again and this will be the third trip i [TS]

  just haven't gotten around to it yet i [TS]

  did extend the warranty which is why i'm [TS]

  not in such a hurry to bring it in [TS]

  because i've got time you know [TS]

  everything else works the camera not [TS]

  working isn't that big of a deal so when [TS]

  I do bring it in maybe this time they'll [TS]

  give me a whole new one or maybe [TS]

  you they'll just open it up and [TS]

  reconnect the camera maybe they forgot [TS]

  to plug in a cable or something I don't [TS]

  know let me perfectly happen if they [TS]

  just opened it up and plugged in the [TS]

  camera because so far this one is [TS]

  working and I don't take my chances with [TS]

  getting a replacement that has the [TS]

  problems my original and even if it's a [TS]

  brand new replacement so we'll see and [TS]

  speaking of the innards of apples stuff [TS]

  on the last show we talked about the [TS]

  iphone 5 physical features of the iPhone [TS]

  5 the iphone 5 that i still have not yet [TS]

  seen in person although my brother got [TS]

  one this week hope I haven't seen his [TS]

  it'd either haven't seen any buddies and [TS]

  I didn't get to the apple store to see [TS]

  it but anyway we talked a lot about the [TS]

  design last week and about the lightning [TS]

  connector and Dustin Masterson wrote in [TS]

  to point me to almost immediately after [TS]

  last week's show to point me to the [TS]

  ifixit teardown of the iphone 5 in [TS]

  particular about the Lightning connector [TS]

  that has the little dents in the side of [TS]

  it that I speculated that maybe little [TS]

  ball bearings going to those dents I [TS]

  kind of make it like click in you know [TS]

  click back out and he sent me this thing [TS]

  for my fix it put in the chat room here [TS]

  this is the zoomed in picture of what [TS]

  does the thing that receives the [TS]

  Lightning connector look like and it's [TS]

  got the Lightning connector in the same [TS]

  picture so it's got a you know a little [TS]

  thing with contacts on it it's at eight [TS]

  in there one two three or yeah six seven [TS]

  eight nine nine yeah I think its nine [TS]

  little pins there I don't know maybe I [TS]

  can't count anyway ah the key part is in [TS]

  the upper left where it shows the thing [TS]

  that grabs on to the little dents in the [TS]

  sides of the lighting bolt connector and [TS]

  it is not too tiny ball bearings on [TS]

  Springs good at what it actually is is a [TS]

  very cheap cruddy looking bent piece of [TS]

  metal with curves on the end and kind of [TS]

  like a like a spring type clip where [TS]

  it's squished together and when you [TS]

  press the connector in it spreads it [TS]

  apart slightly on those little things [TS]

  clicking I'm you know I'd imagine trying [TS]

  to make tiny ball bearings and honey [TS]

  springs at these sizes is impractical [TS]

  and this is probably the best way to do [TS]

  this is just destroys my illusion of the [TS]

  magic machinery that's going on inside [TS]

  their reality probably the most reliable [TS]

  and best thing to use is this bent piece [TS]

  of metal and that's what they're [TS]

  actually using so there you have it [TS]

  illusion shattered of the [TS]

  world inside apples devices and related [TS]

  to a lighting connector when I was [TS]

  talking about why was defending the move [TS]

  to lightning connector and saying I [TS]

  couldn't believe that people thought [TS]

  that they should stick with the 30 pin [TS]

  connector after 10 years and complaining [TS]

  that the change in the connector it [TS]

  seems to me the biggest no-brainer ever [TS]

  to get rid of that old connector I said [TS]

  come on people it's not like you know it [TS]

  would be like PC still coming with ps2 [TS]

  connections and when I said that I [TS]

  should have put in my normal hedging and [TS]

  everything but I figured I'll let it fly [TS]

  well about three minutes after the show [TS]

  ended Mike Wahlstrom wrote into said say [TS]

  you mentioned that new PCs don't come [TS]

  with ps2 connections wrong my new pc [TS]

  comes with ps2 connection and so he gave [TS]

  me a link to the pc this is a beautiful [TS]

  pc the product name is the acer easy [TS]

  3731 hyphen you are to 1t 21.7 camera [TS]

  one desktop computer yes I totally the [TS]

  AZ 3731 if--and you are 20 MP is one of [TS]

  my favorite pieces yeah I mean the two [TS]

  the 21 the 21 feet was a piece of crap I [TS]

  mean you don't want that you don't even [TS]

  know how to shorten it you're trying to [TS]

  look for a spot but yeah anyway ah and [TS]

  you I have the Amazon link to it in the [TS]

  show notes please no one actually buy [TS]

  this machine looks terrible um he sent a [TS]

  zoomed in picture of the actual ps2 [TS]

  ports themselves who they are oh there [TS]

  it is it there it is in the chat room [TS]

  Thank You Jenna yes and and you know you [TS]

  maybe you can tell this from your [TS]

  misspent pc youth why do they insist on [TS]

  making the colors of the plastic inside [TS]

  of the ps2 ports these hideous pastel [TS]

  colors like it must be some sort of [TS]

  widespread agreement because these [TS]

  disgusting colors have always you know [TS]

  do you recognize them like them yeah the [TS]

  vga is always blue and the mouse i [TS]

  believe well here it is in your picture [TS]

  the mouse is like this pastel sort of [TS]

  green and then the keyboard is they [TS]

  purple and this is the way that it that [TS]

  it's always been and I remember way way [TS]

  way back there were no colors and people [TS]

  were always complaining that they didn't [TS]

  know because you know us us Mac people [TS]

  are spoiled you just plug something in [TS]

  and it just works and it was that way [TS]

  for a very very very long time and of [TS]

  course the ps2 style connector for the [TS]

  mouse and keyboard look the same so [TS]

  people would complain so they said I [TS]

  will color code them that's the [TS]

  the way of the pc's don't don't make it [TS]

  either or color code so that's where [TS]

  what came about but I don't know why [TS]

  they picked those colors I think whoever [TS]

  first innovated that just did it and [TS]

  everyone else copied them as their want [TS]

  to do in the PC world yeah that's I mean [TS]

  of all their hideous colors that [TS]

  probably not match your color scheme and [TS]

  like just you can't kill them here is a [TS]

  modern-day computer still got those ugly [TS]

  colors in it and we aren't those ports [TS]

  the same like they're putting the little [TS]

  picture there and the different colors [TS]

  to make you feel better but they're [TS]

  exactly equivalent right there's no [TS]

  there's no actual difference between [TS]

  hugging or keep like it they're both ps2 [TS]

  ports right now they're the same but one [TS]

  is for the mouse one is for the keyboard [TS]

  but for meaning like it's a meaningless [TS]

  it's like no you can't you can't swap [TS]

  them why can't you swap them you can't [TS]

  the pc wants what it wants you can't [TS]

  invite irq conflict oh yeah something [TS]

  like they're they're plugged in there [TS]

  they're hardwired come on and come to [TS]

  know you can't put the mouse and no you [TS]

  have to plug the key yet right here is [TS]

  fo is saying this it's a ps2 you have to [TS]

  plug the keyboard into the keyboard port [TS]

  that's crazy you can't swap them how [TS]

  good how can you have two ports but that [TS]

  are physically identical but one of this [TS]

  is why I'm saying this is why they're [TS]

  color-coded it's not color code and the [TS]

  cable remember this the cable on the [TS]

  game because people were still be [TS]

  confused they went to cables are [TS]

  color-coded yeah so the end the end of [TS]

  the cable for the keyboard would be the [TS]

  matching purple and you would then you'd [TS]

  all that must go here that must go here [TS]

  I don't know how people get I know [TS]

  nothing about pcs I don't want to know [TS]

  alright moving on I'm about the slippery [TS]

  phone and by the way if you have all [TS]

  sorts of Corrections about pcs these can [TS]

  you can direct these specifically okay [TS]

  man look there is there is a color [TS]

  coding scheme thank you to who sent this [TS]

  smack foo i will add this to the show [TS]

  notes by the way you can find the show [TS]

  notes for this episode of hypercritical [TS]

  by going to five by five TV / [TS]

  hypercritical / 87 and you will see all [TS]

  of these notes but here there is [TS]

  something called the pc system design [TS]

  guide it says it's a series of hardware [TS]

  design requirements recommendations for [TS]

  the IBM pc compatibl personal computers [TS]

  compiled by Microsoft and Intel from [TS]

  1997 to 2001 [TS]

  aimed to help manufacturers provide [TS]

  hardware that makes best use of [TS]

  capabilities microsoft windows operating [TS]

  system and to simplify the setup of such [TS]

  computer skipping down here are here is [TS]

  the color guide green is for the ps2 [TS]

  mouse purple ps2 keyboard and then you [TS]

  have black red for USB and white for USB [TS]

  2 and sky blue for us p 3 and it just [TS]

  goes on and on and on the other give you [TS]

  forgot Darla borna or tia we'll see it's [TS]

  supposed to be purple for the ps3 to [TS]

  keyboard and green but they're not green [TS]

  and purple they're like pastel green and [TS]

  pastel purple white mixed in but dust [TS]

  and of course blue for the old analog [TS]

  monitor yeah 15-pin vga our old friend [TS]

  maybe the next time Apple takes public [TS]

  questions from the audience someone can [TS]

  ask why don't you color code reports [TS]

  with the official purpled like just like [TS]

  to follow up to the intel sticker guy [TS]

  alright alright so now let us move on to [TS]

  that too slippery iphones last week [TS]

  talked the title of last week's show was [TS]

  naked robotic core was about how Apple [TS]

  is not addressing in any way the [TS]

  slipperiness of its devices it is [TS]

  leaving that entirely as a third-party [TS]

  opportunity and simply making its device [TS]

  as small as it possibly can to give [TS]

  people the option if you want it to be [TS]

  if you don't you think it's fine you get [TS]

  to be fine if you don't think it's fine [TS]

  you put your own case on so the best of [TS]

  both worlds because of course if they [TS]

  put their own anti-slip design and the [TS]

  thing it would be thicker and we're out [TS]

  and so on and so forth so I get two [TS]

  types of feedback about this first one [TS]

  this is this is a unique one that had [TS]

  heard before this is Abby Beckert saying [TS]

  that the three the first iphone the 3g [TS]

  and 3gs were slippery but the 4 or 4s [TS]

  and 5 have right angled corners that [TS]

  have significant grip on anything soft [TS]

  like your skin so saying of the sharp [TS]

  edges of the thing like dig into your [TS]

  skin and grip more than the curved ones [TS]

  do that doesn't make sense to me from a [TS]

  physical perspective because you would [TS]

  imagine that a curved surface would have [TS]

  more contact area than a sharp pointy [TS]

  edge and it's all about how much surface [TS]

  of service contact there is in terms of [TS]

  friction but maybe it also has to do [TS]

  with the pressure at the if it's a small [TS]

  contact patch but higher pressure but I [TS]

  don't know [TS]

  either way psychologically he feels that [TS]

  the for the 4 or 4s and 5s since they [TS]

  have the right angle corners provide [TS]

  more grip the main piece of feedback I [TS]

  got about the slipperiness was that [TS]

  slipperiness is a key feature to get in [TS]

  and out of your pocket like because if [TS]

  it's not slipping up it's a pain to get [TS]

  into your pocket and a pain to get out [TS]

  of your pocket you wanted to be slippery [TS]

  so it slides right into your pocket and [TS]

  so it slides right now in this area I [TS]

  would say that grip eNOS it also has an [TS]

  important function in your pocket [TS]

  because a phone that slides in and out [TS]

  of your pocket very easily is much more [TS]

  likely to slide out of your pocket when [TS]

  you're sitting on a couch you know or [TS]

  you get up from the couch and comes out [TS]

  in that name is it that sounds crazy but [TS]

  just after I would send like a piece of [TS]

  feedback saying this to somebody someone [TS]

  on Twitter or somewhere else send me a [TS]

  story that they had just that day gotten [TS]

  up from couch had their phone slide out [TS]

  of their pocket and crack on the floor [TS]

  so that does happen so I I feel like [TS]

  grip enos also has no obviously don't [TS]

  want to be super grippy because then [TS]

  really you know if it's really really [TS]

  really grippy it is hard to get in on [TS]

  your pocket but as someone who has had a [TS]

  silicone rubber total coverage on the [TS]

  back of my device case on all the ipod [TS]

  touches that i've owned and i put these [TS]

  things in my pockets I have no problem [TS]

  sliding this thing out and I can't [TS]

  imagine anything grippier then soft [TS]

  silicone rubber coating the entire back [TS]

  of an ipod touch I get it in that in my [TS]

  pack it's no problem so I don't think [TS]

  that's a reason not too pretty to be [TS]

  slippery but again the point of that [TS]

  show is not that Apple is neglecting its [TS]

  responsibility to make the things not [TS]

  slippery merely that what they've [TS]

  decided to do to address it is to not [TS]

  address it at all and concentrate on [TS]

  making the thing as small and as durable [TS]

  as possible they're making the naked [TS]

  robotic core and if that's what you want [TS]

  you've got it like that's the advantage [TS]

  of their decision not to do that if [TS]

  that's your ideal device and you don't [TS]

  care about slipperiness or you don't [TS]

  think it's slippery you think it's an [TS]

  advantage Apple makes that product for [TS]

  you but if you want it to not be [TS]

  slippery you have the option of adding [TS]

  in case to it and making it slightly [TS]

  thicker or whatever I think we'll talk [TS]

  about this more me guess the ipod touch [TS]

  which is one of our topics for tonight [TS]

  because we didn't get to it last time [TS]

  i'll be record again sent me a picture [TS]

  of another change in the iphone [TS]

  five or at least on his iphone 5 you [TS]

  know the little charger that the iphone [TS]

  fire hoses you you have an iphone 5 9 i [TS]

  do is right here yeah and you know the [TS]

  little like white whatever it's not a [TS]

  wall where I guess it is a wall work [TS]

  it's the the two-prong charger I don't [TS]

  know if there's a right it's the same as [TS]

  the 4s one right it's little white [TS]

  square little no no different I I don't [TS]

  believe there's any difference at all [TS]

  and in fact I haven't even unboxed the [TS]

  iphone 5 when I just started you just [TS]

  plugged right into the the one from the [TS]

  floor yeah so he has found a difference [TS]

  if you look at the link i just put in [TS]

  the chat room okay he's got his iphone 5 [TS]

  ball ward next to the iphone 4 4 s wall [TS]

  wart and you look at that picture can [TS]

  you spot the difference there one looks [TS]

  really old and crappy and the other one [TS]

  looks new they both look at alden crap [TS]

  man the interior looks like they're of [TS]

  the old it looks like an old style USB [TS]

  port with the sort of bent aluminum and [TS]

  the the new one which is on the left and [TS]

  should probably be on the right because [TS]

  you want to go from left to right in [TS]

  chronological order if you're in a [TS]

  western country it has these sort of two [TS]

  little bumps poking through the plastic [TS]

  that are almost like they almost look [TS]

  like little rollers in a way a little [TS]

  ball bearings no so the difference is [TS]

  there's this in the show notes yes okay [TS]

  the thing that you slot there's a slot [TS]

  for you to put your USB connector into [TS]

  right and on the old one the inside of [TS]

  that slot is made of metal like that [TS]

  it's you know it's like the walls and [TS]

  ceiling and floor of that hole are made [TS]

  of this little bent piece of metal and [TS]

  the new one the inside is all plastic [TS]

  except for these two little metal [TS]

  contacts that are poking up yeah I'm [TS]

  fine doesn't that's an interesting [TS]

  change to me because most people say [TS]

  that all like their cheaping out that's [TS]

  that's sort of the old our parents [TS]

  generation philosophy they used to have [TS]

  something that was made of metal and now [TS]

  it's made of plastic and therefore it's [TS]

  cheaper but I look at that and I think [TS]

  metal is just another opportunity for [TS]

  something to corrode you know you're [TS]

  sliding metal against metal and you know [TS]

  impurities can get in there and you get [TS]

  oxidation and you know who knows what [TS]

  else the only thing that really needs to [TS]

  be metal the contacts so I think this [TS]

  new design is assuming it's you know [TS]

  sturdy plastic and just as sturdy as the [TS]

  metal was before this is better because [TS]

  metal sliding it's plastic the plastic [TS]

  is less likely to oxidize [TS]

  have some other strange electrochemical [TS]

  reaction with the metal thing or sliding [TS]

  into it and really you just need the [TS]

  contacts to be there so I give a thumbs [TS]

  up to this design change unless it's [TS]

  really thin crappy plastic and it cracks [TS]

  easily man it's been but I hadn't seen [TS]

  that in any other reports so there you [TS]

  go can you peek in size yours i'm [TS]

  assuming yours looks like that I don't [TS]

  know it's in you know it's in the box [TS]

  like on the wall or you don't didn't [TS]

  even take it out no but it didn't it d [TS]

  what we're looking at here this is not [TS]

  what mine came with so you didn't get [TS]

  the little though this is the this is [TS]

  the fat one I've got the tiny little [TS]

  little tiny square one that they give [TS]

  you now this is for a night this is for [TS]

  an iPad you think Sam I looking at the [TS]

  right am I looking at the right image [TS]

  you only pay signora imagine I could be [TS]

  wrong I could have missed transcribed it [TS]

  he could have said this was for his ipad [TS]

  this here's I mean this I have not again [TS]

  I haven't even unboxed the one for the [TS]

  ipad either i just use the old ones but [TS]

  these are the fat ones the the i gotta [TS]

  get a picture this thing he says this is [TS]

  for the iphone 5 the iphone 5 is an [TS]

  interesting USB socket on the wall I [TS]

  don't get this hold on i'm looking for [TS]

  the what do they call that thing it's [TS]

  not a wall wart it is a wall wart that [TS]

  because it like the metal prongs that go [TS]

  into the outlet stick right out of the [TS]

  thing so you think it comes a wart on [TS]

  your wall all right i'm gonna show you [TS]

  picture what came in mind hang on this [TS]

  good thing we're this is what people [TS]

  tuned in for anything all right you [TS]

  can't do it to yourself yeah I'm [TS]

  supposed to do it yo there's this here [TS]

  you go you're welcome for that that's [TS]

  what mine came with let's what do you [TS]

  call that thing oh oh yeah okay so that [TS]

  it but and I'm gonna show you if it it [TS]

  did not come with this ignore the URL it [TS]

  did not come with that that is what my [TS]

  iPad came with my i phone came with a [TS]

  little the little ride yeah I don't know [TS]

  but not on what this is the ambition you [TS]

  can you can come in and tell us what's [TS]

  what but the email says here is it here [TS]

  is a much much better picture that third [TS]

  link I just sent you that's what that's [TS]

  what came with the iphone [TS]

  that's obviously totally different and [TS]

  if you look inside that one do you see [TS]

  hang on I'm gonna go get it all right [TS]

  all right hang on gonna go get I'll be [TS]

  right back not even edit this out so you [TS]

  entertain them all hey everybody in the [TS]

  chat room what would you like to talk [TS]

  about well Dan's gone yeah now I go away [TS]

  for the seven second delay for the [TS]

  people in the chat room to see what I [TS]

  just asked and then reply everyone [TS]

  saying the small one is what came with [TS]

  their 4s lots of boats for paleo diet [TS]

  hmm no i don't think i'm going to talk [TS]

  about that I dare already did a whole [TS]

  show about journey so I'm not going to [TS]

  talk about that no we don't have them we [TS]

  don't have anything you don't have [TS]

  anything no we don't have anything get [TS]

  just the old ones yes we have no bananas [TS]

  yes we have no bananas well that was a [TS]

  successful excursion yeah now we have [TS]

  nobody has anything here this mystery [TS]

  will remain yeah but I'll tell you what [TS]

  I'll tell you what this evening I will [TS]

  tweet what's what's inside of the [TS]

  charger there you go but it that is [TS]

  absolutely not that big thing yeah I [TS]

  mean I think that that makes sense to [TS]

  matter but maybe he was confused about [TS]

  you know you know it was the American I [TS]

  don't know cuz it maybe it's a [TS]

  translation thing I'm getting trying to [TS]

  give him the benefit of the doubt I [TS]

  think he's at work all right and next [TS]

  piece of fallout from comes from someone [TS]

  named Tim Cook he says our customers [TS]

  that Apple we strive to make world-class [TS]

  products that deliver the best [TS]

  experience possible to our customers [TS]

  with the launch of our new maps last [TS]

  week we fell short on his commitment [TS]

  we're extremely sorry for the [TS]

  frustration this has caused our [TS]

  customers and we're doing everything we [TS]

  can to make maps better so there you [TS]

  have it some fella named Tim Cook he [TS]

  says his signs his letter tim cook [TS]

  apple's CEO okay well he said we know [TS]

  he's a listener we know he's a siracusa [TS]

  fan he says sorry about the maps we know [TS]

  they're not great it's a bummer and now [TS]

  this is this is a typical example of [TS]

  good apple corporate communications like [TS]

  a little screen full of text it's [TS]

  straightforward in the first paragraph [TS]

  as we are extremely sorry and not [TS]

  they're not sorry that we're frustrated [TS]

  we're sorry for the frustration that [TS]

  this has caused what is this this them [TS]

  falling short on their commitment to [TS]

  make the best products so it's you know [TS]

  it's it's pretty much as direct as you [TS]

  can get we did something wrong we're [TS]

  sorry we're doing everything we can to [TS]

  make it better there's a couple of [TS]

  paragraphs of explanation at the bottom [TS]

  is the second last paragraph i think is [TS]

  the most surprising it says while we're [TS]

  improving maps you can try alternatives [TS]

  by downloading maps apps from map apps [TS]

  from the App Store like Bing Map Quest [TS]

  ways WA ze yeah or use google or Nokia [TS]

  Maps by going to their websites and [TS]

  creating an icon on your home screen [TS]

  they creating an icon on your home [TS]

  screen goes to a help page tells you how [TS]

  to do that for people who don't know [TS]

  this is kind of interesting where [TS]

  they're like they're giving you by name [TS]

  explicit things that you can add like [TS]

  they don't they do they do link to the [TS]

  app store and they linked to how to [TS]

  create an icon your arm screen they [TS]

  don't link the words Bing Map Quest in [TS]

  ways to their product pages but this is [TS]

  a pretty big endorsement when Apple and [TS]

  its corporate communication names your [TS]

  app by name as something that they [TS]

  suggest you use while Apple gets its [TS]

  stuff together you know we know we know [TS]

  we're kind of venomous here but we want [TS]

  you I guess it's kind of promoting their [TS]

  place saying hey even if us is that the [TS]

  platform vendor drops the ball you do [TS]

  have other options of course you can't [TS]

  make those your default maps app and on [TS]

  blah blah blah but you know what do you [TS]

  want and so this that I think is the [TS]

  most surprising part of this where [TS]

  they're they're naming names and [TS]

  pointing you to use something else [TS]

  they're like we know we messed up in [TS]

  fact we know we messed up so bad that [TS]

  you're probably going to want to not use [TS]

  this thing that we shipped until we get [TS]

  our stuff in order so why don't you try [TS]

  these other apps you know and then a [TS]

  little closing paragraph about how [TS]

  everything they do is aimed at making [TS]

  their products the best in the world yes [TS]

  yes anyway that's that's reasonable you [TS]

  don't need to have an intent antennagate [TS]

  style press conference I think because [TS]

  this is straightforward they ship [TS]

  something it's not as good as the thing [TS]

  it replaced their sorry they're working [TS]

  on it right the antennagate thing I [TS]

  actually wrote a blog thing had ours [TS]

  about this one had happened that press [TS]

  conference bothered me a lot not because [TS]

  I think the antenna issue was [TS]

  big deal as many many people did and [TS]

  many people rope in and say this antenna [TS]

  thing is the end of the world apples is [TS]

  deceiving everybody they need to be sued [TS]

  the iphone 4 is you know total failures [TS]

  product blah blah blah I don't believe [TS]

  any of that but when they did the [TS]

  antenna gate press conference this when [TS]

  steve jobs are still a lot he did the [TS]

  hall comrades like he was defensive he's [TS]

  like fine you want you want some bumpers [TS]

  here's some bumpers right he was super [TS]

  defensive and in the thing and he never [TS]

  directly addressed the issue and the [TS]

  issue was like a did explanation of like [TS]

  look you know we can hold all these [TS]

  other phones they have problems and it's [TS]

  not just our phone and this is just [TS]

  something that happens blah blah blah [TS]

  blah I never once no one asked in the [TS]

  audience and he never addressed the [TS]

  question of was on I shouldn't but [TS]

  everyone's mind which is alright we get [TS]

  all this we believe everything you say [TS]

  the question is did apples decision to [TS]

  go with an external antenna make its [TS]

  phone more susceptible to you know the [TS]

  interference from hands gripping it like [TS]

  that like they would not they wouldn't [TS]

  even entertain the answer in all this [TS]

  episode loans also have this problem [TS]

  it's like does Apple's phone have it [TS]

  more because the antenna is me out like [TS]

  do you take responsibility Apple for [TS]

  making the decision to put the antenna [TS]

  on the outside therefore making your [TS]

  phone more susceptible than a similar [TS]

  phone with the antenna on the inside and [TS]

  maybe the answer was no maybe the answer [TS]

  is no doesn't make it more susceptible [TS]

  but you have to answer it you have to [TS]

  say okay now people may be wondering our [TS]

  decision to put the the intent on the [TS]

  outside does that make our phone more [TS]

  susceptible to this will actually be [TS]

  tested it and no is not more susceptible [TS]

  as exactly as susceptible as all these [TS]

  other phones we tested or its average in [TS]

  the range or whatever they kind of do [TS]

  that in a roundabout way by saying other [TS]

  phones have the same problem but they [TS]

  never they never talked about their [TS]

  responsibility because they're the ones [TS]

  who decided to put the antenna on the [TS]

  outside where you can touch it with your [TS]

  skin right no one made them do that it's [TS]

  not a property inheritance cell phones [TS]

  it is their phone that they made that [TS]

  had vant on the outside and I killed me [TS]

  that they would never address that [TS]

  especially since I think the answer [TS]

  probably would have been like our [TS]

  decision to put the antenna on the [TS]

  outside mayor Sloane's our phone [TS]

  slightly more susceptible but it's still [TS]

  within like the average range like there [TS]

  was an answer that did not make apple [TS]

  look bad what did make apple look bad [TS]

  was it dancing around that issue and and [TS]

  you know making like they didn't want to [TS]

  answer didn't want to address it [TS]

  directly they only wanted to talk about [TS]

  it in broad terms right [TS]

  I think that was a I mean and that was [TS]

  of course a perfect encapsulation Steve [TS]

  Jobs personality because I'm sure he [TS]

  totally thought this was just a blown [TS]

  out of proportion any warrants blew it [TS]

  on proportion but he got real defense [TS]

  that's just that's just his personality [TS]

  and as we know as it turns out that [TS]

  issue was not the end of the world they [TS]

  sold millions of iphone 4s people use [TS]

  them you know in action actually yeah [TS]

  they actually were able to check their [TS]

  email em a call yeah oh well you know [TS]

  they're on a teen teen but not you know [TS]

  like the thing is it was such a [TS]

  non-issue in it that that's the problem [TS]

  with this thing is my I look at it as a [TS]

  corporate communication issue not as the [TS]

  actual technical issue cuz the actual [TS]

  technical issue was minor and they fixed [TS]

  it with the the antenna switching and [TS]

  all that stuff and now we just forget [TS]

  all about but anyway this seems much [TS]

  more direct they're not hemming and [TS]

  hawing ascariasis I it's on us we ship [TS]

  this thing it's not as good as we hoped [TS]

  it would be we're sorry we're trying to [TS]

  fix it so thumbs up an apple thumbs up [TS]

  and Tim Cook uh now fix those maps [TS]

  details really Tim Cook they're waiting [TS]

  yeah sure I mean I'm sure it's Steve [TS]

  Jobs existed a control freak and I would [TS]

  imagine tim cook it like buses got to do [TS]

  all day right right he can write a five [TS]

  paragraph yeah thank you know I'm you [TS]

  know they have people i'm sure it's [TS]

  massage and blah blah blah but when you [TS]

  read it and you hear the little soothing [TS]

  Tim Cook voice it sounds like something [TS]

  he would say right no totally does it's [TS]

  told I believe it was him yeah Darla sue [TS]

  her for sponsor okay harvest the hurt [TS]

  you heard of these guys ring I thought [TS]

  it was a command I was going to go out [TS]

  it doesn't begin rob's yeah these guys [TS]

  harvest they they make the back office [TS]

  tasks like things like time tracking to [TS]

  getting time reports and invoicing all [TS]

  of this stuff they make it super simple [TS]

  and super easy a get harvest comma 0 [TS]

  actually get harvest calm / 5 by 5 is [TS]

  the aura like free to use but let me [TS]

  tell you about this you want you want to [TS]

  track some time it doesn't matter if [TS]

  you're doing client work and you have [TS]

  multiple projects or if you are a [TS]

  company with multiple employees I'll [TS]

  tell you how we use harvest here I have [TS]

  people who work here with me some of [TS]

  them are full-time some of them are [TS]

  part-time some of them are hourly some [TS]

  of them are contract doesn't matter that [TS]

  we all use this and this is the way that [TS]

  we track time and it's incredibly useful [TS]

  because I can go and say okay how long [TS]

  did it take to [TS]

  deuce the show how long did it take to [TS]

  edit the show how long did it take to [TS]

  update the CMS all of those things and [TS]

  then my own time I'll put that in there [TS]

  and I can figure out what the actual [TS]

  cost of doing an episode of a show is [TS]

  very interesting stuff well of course if [TS]

  your billing clients you need to know [TS]

  this kind of thing and you need to be [TS]

  able to show you a client yeah we worked [TS]

  100 hours what would you do I we just [TS]

  worked hundred hours no they won't see [TS]

  it broken down and you want to be able [TS]

  to break it down internally for your [TS]

  internal stuff as well there it makes it [TS]

  super easy to do all this and then you [TS]

  can turn those things into invoices and [TS]

  you invoice your clients right there in [TS]

  the system collect payment multiple [TS]

  payment options it's great love these [TS]

  guys they've been a longtime sponsor and [TS]

  and more and more people are writing [TS]

  into let me know they've tried it and [TS]

  they love these guys you can try to free [TS]

  for 30 days if you don't fall in love [TS]

  with it you don't want to switch just [TS]

  stop using it the trial expires you [TS]

  don't give them a credit card that's it [TS]

  if you do like it i think you will then [TS]

  you enter the code five by five and you [TS]

  get fifty percent off your first month [TS]

  you get to do it by November 15 2012 but [TS]

  go to get harvest com / 5 by 5 doing so [TS]

  will support the show and signing up and [TS]

  will make your business better so check [TS]

  them out get harvest calm / 5 by 5 [TS]

  sounds like kind of tool that I would [TS]

  use to find out exactly to once again [TS]

  confirm that i am working for less than [TS]

  minimum wage when I spend a bajillion [TS]

  hours doing in my class 10 review day [TS]

  you would definitely be able to use that [TS]

  I would be afraid of the answer but this [TS]

  is your actual business not something [TS]

  you do fun you should know the answer [TS]

  you need some the answer of how much you [TS]

  know time energy you're spending it [TS]

  reminds me of a Merlin's whole big thing [TS]

  about dindi I think he did a blog post [TS]

  about this i was gonna say he talked [TS]

  about this in the light recent back to [TS]

  work but i think he actually wrote [TS]

  something on the web did you read this [TS]

  about a tips for people doing pub but i [TS]

  doing speaking like speaking engagement [TS]

  okay you yeah you know he has a website [TS]

  he used to have a website i don't know [TS]

  fee yeah anyway this is this he was [TS]

  actually sending an email to a friend [TS]

  who was asking him hey i'm thinking of [TS]

  doing speaking engagements could you [TS]

  give me some tips and he wrote this [TS]

  whole big thing about correctly [TS]

  calculating how much time speaking is [TS]

  actually good to take because even [TS]

  though they say he's talked about this [TS]

  michelle you really think it's oh you're [TS]

  gonna give a 20-minute talk you don't [TS]

  build it as 20 minutes of your time [TS]

  that's not how it works and it doesn't [TS]

  take 20 minutes your time anyway [TS]

  says for him it takes three days minimum [TS]

  to do any kind of speaking engagement [TS]

  not that he doesn't that much anymore I [TS]

  would put that in the show notes if I [TS]

  knew the URL but i'll try to find it [TS]

  after they all look for too funny in the [TS]

  chat room knows that they can put in the [TS]

  heat it was on I think I was on his [TS]

  website not 43 folders me Merlin mancom [TS]

  hard to keep him his stuff straight he [TS]

  may have more than one website I'm [TS]

  suspecting maybe just maybe all right [TS]

  next bit of follow-up related to maps is [TS]

  a bit anonymous I don't know why this is [TS]

  anonymous but I will make an anonymous [TS]

  because they said please make an [TS]

  anonymous so here you go bit of [TS]

  follow-up about iOS 6 maps he says he [TS]

  lives in wakefield Rhode Island but for [TS]

  some reason iOS 6 maps has moved all the [TS]

  businesses in that town to Wakefield [TS]

  Massachusetts which is a hundred miles [TS]

  away so if he tries to get direction to [TS]

  the pizza place down the street it sends [TS]

  them 100 miles away to Wakefield [TS]

  Massachusetts this this points to [TS]

  something that I've seen speculated [TS]

  about a lot online which is that it's [TS]

  not so much that Apple has bad data but [TS]

  that taking this data and like [TS]

  integrating it from all the various data [TS]

  sources something may be going wrong and [TS]

  they're like it's not like this you know [TS]

  you don't have the right roads or you're [TS]

  missing your road here you forgot this [TS]

  road is runway here it is a Wakefield [TS]

  Rhode Island all the businesses are [TS]

  ending up on weekly of Massachusetts [TS]

  like so the business landmarks must be [TS]

  coming for devaron place on the roads or [TS]

  whatever and they're not integrating the [TS]

  right way and there must be custom set [TS]

  of matching of like oh here all these [TS]

  Wakefield businesses let's put them in [TS]

  Wakefield but they get the wrong state [TS]

  and it's kind of near work you know so [TS]

  that's a problem and I don't know any [TS]

  more than anyone else knows about this [TS]

  but the more reports that we get these [TS]

  actual issues make me think that there [TS]

  are problems in every level of this you [TS]

  know data doesn't have the right [TS]

  granularity date is just wrong or the [TS]

  data is right and it's just mapped to [TS]

  the wrong place I don't envy the task [TS]

  Apple has head of us and that leads to [TS]

  the next bit of fault from Joe lion who [TS]

  has an awesome name ah he says you could [TS]

  like it better if it was Joe mountain [TS]

  lion no just line is fine that's King [TS]

  the jungle mountain lion is was like a [TS]

  puma or something it's not even though [TS]

  anyway sorry biologist did I remember [TS]

  what family Matt lines going so he says [TS]

  he thinks Apple maps will never catch [TS]

  never in all caps catch up to the [TS]

  quality coverage accuracy of google map [TS]

  simply because the sheer amount of brute [TS]

  force also in all caps in man-hours and [TS]

  dollars that Google is willing to spend [TS]

  on adding new and better information to [TS]

  their database Apple has shown that it [TS]

  rarely if ever chooses the brute force [TS]

  method instead tries to solve problems [TS]

  with engineering prowess and cleverness [TS]

  that is Apple tends to favor elegant [TS]

  simple solutions while Google would be [TS]

  just as happy to pay an army of people [TS]

  to manually solve the problem and [TS]

  sometimes simply an army of people can [TS]

  come up with better results than even [TS]

  the smartest most clever algorithms this [TS]

  is one of my fears as well with Apple [TS]

  taking over maps like I understand the [TS]

  reason they did it and I think maps [TS]

  unlike say something like web search is [TS]

  finite and bounded there's only one [TS]

  earth it has a finite amount of surface [TS]

  on it you know like but it's always [TS]

  changing I know but it's not changing as [TS]

  fast as like the web for example you [TS]

  don't need to re-index the entire Earth [TS]

  every 15 minutes right you can you know [TS]

  delays are acceptable there takes a long [TS]

  time to build new roads and everything [TS]

  right ah so it seems like the size of [TS]

  the problem maybe Apple can handle but [TS]

  they've just never been good at this [TS]

  type of problem like they just want to [TS]

  partner were somebody who has already [TS]

  solved that in integrating everything [TS]

  but Google is you know goulds it's [TS]

  blowing to do crazy stuff like whatever [TS]

  the book scanning project is like you [TS]

  know what if we could OCR scan every [TS]

  book in the world that would be cool [TS]

  that was searchable right it's like and [TS]

  any other company they be like haha yeah [TS]

  that'd be cool right uh but then google [TS]

  says no let's just pay people to sit [TS]

  there and open a book and put it [TS]

  facedown on the scanner then turn the [TS]

  page and put the book face down on the [TS]

  scanner and turn the page and put like [TS]

  and they just they just do it like the [TS]

  same thing with the street view it's [TS]

  like all right well well we need to that [TS]

  I guess we need a whole bunch of cars it [TS]

  was cameras on the top there like [TS]

  network connected and just have them [TS]

  drive over every street in the US okay [TS]

  and go like that type of project doesn't [TS]

  happen at Apple but and that's a huge [TS]

  advantage to google has a that they're [TS]

  willing to do that and beat that they [TS]

  have done it so far you know they've [TS]

  done so much I think the last thing I [TS]

  read was the Google was like doing [TS]

  underwater stuff just to show off and [TS]

  everything like can you sit picture a [TS]

  project like that happening an apple [TS]

  like Apple decides the street view is [TS]

  important yeah and it decides okay we're [TS]

  going to get a fleet of cars we're gonna [TS]

  pay a bunch of people and we're going to [TS]

  drive all over the entire United States [TS]

  it's not like they don't have the money [TS]

  but it's just not in Apple's corporate [TS]

  culture and I think Joe is right that [TS]

  Apple's culture is like oh let's find a [TS]

  clever engineering solution let's find a [TS]

  way to [TS]

  get that data from elsewhere or computed [TS]

  dynamically or integrate these five data [TS]

  sources and then you have that one of [TS]

  the interesting idea that Merlin is just [TS]

  emphasis from a while ago but Sir he's [TS]

  put it in the chair he says you're dead [TS]

  to me Dan dead but I thought it was in [TS]

  reference to this but it wasn't I'm [TS]

  sorry to interrupt you there are so many [TS]

  reasons he could be saying that I doubt [TS]

  really hard sighs for definite down on [TS]

  something in Purdue any way I please [TS]

  continue thought you'd appreciate so the [TS]

  most recent fun theory I saw which I [TS]

  think this was just totally made up but [TS]

  and would have tremendous privacy [TS]

  implications and probably isn't [TS]

  happening but it's fun to think about is [TS]

  that the new panorama feature on iOS 6 [TS]

  that you can use with your iphone 5 and [TS]

  I think it works on a 4 and 4s to write [TS]

  the panorama image thing Apple will just [TS]

  collect those and eventually it will [TS]

  have the equivalent of street view just [TS]

  people taking panoramic pictures which [TS]

  is not true and would not work but it's [TS]

  a fun thing to think of but that's but [TS]

  that's still even that crazy idea is [TS]

  different than saying all right this is [TS]

  the problem we have and we're going to [TS]

  solve it with brute force by having [TS]

  thousands of people drive thousands of [TS]

  miles and you know or and fix this type [TS]

  of thing and that costs lots of money [TS]

  and take lots of time and it's not the [TS]

  approach that will tends to take and [TS]

  mapping is this type of solution jogos [TS]

  ons that people seem to think that Apple [TS]

  has an engineering problem like it can [TS]

  be solved with more elegant engineering [TS]

  or reanalyzing the road data or [TS]

  rejiggering the routing algorithms are [TS]

  making their three algorithms smarter or [TS]

  collecting real life usage data from [TS]

  users and he like myself also thinks [TS]

  that the amount of data they get from [TS]

  like people trying to correct things as [TS]

  limit i think talked about in the last [TS]

  show like what do you say you're like [TS]

  this place is messed up but you're not [TS]

  there manually drawing the roads with [TS]

  your fingers or something somebody has [TS]

  to fix it like a human being and if you [TS]

  get millions and millions of people [TS]

  doing that you still need people to go [TS]

  and fix the data so we think small [TS]

  apples map engineering make it better [TS]

  they'll still lagged behind because [TS]

  they're unwilling to employ thousands of [TS]

  people to do mundane tasks and blah blah [TS]

  blah and he gave me a link to this [TS]

  article in the Atlantic that I think I [TS]

  had seen and actually into the paper [TS]

  before we haven't gotten to reading it's [TS]

  called how Google builds its maps and [TS]

  what it means for the future of [TS]

  everything and it talks about the links [TS]

  that Apple goes do to do all the mapping [TS]

  stuff that they do [TS]

  Google rather and I'm this is my big [TS]

  fear with the maps like I really like I [TS]

  said the last show it's clear to me that [TS]

  Apple is committed to making the maps [TS]

  better they think it's something that [TS]

  they have to control and do and like I [TS]

  said that they've already got planned [TS]

  out in the future that keynote [TS]

  presentation where they can say our maps [TS]

  weren't great but made them better now [TS]

  we believe we have the best maps in the [TS]

  world but when will that happen and will [TS]

  they really have the best maps in the [TS]

  world because Google's not standing [TS]

  still I think and this is a corporate [TS]

  culture thing like apples corporate [TS]

  culture is work smarter not harder which [TS]

  is a pretty darn good corporate culture [TS]

  and make some tons and tons of money and [TS]

  the biggest company in the world like [TS]

  thumbs up on that thing but in certain [TS]

  areas it may be that you know Google [TS]

  work smarter and harder like they're [TS]

  really smart about how they do their [TS]

  Street View stuff and how they integrate [TS]

  input from people and how they do the [TS]

  corrections but they also work harder [TS]

  like it's it's like a brute force method [TS]

  combined with engineering the cleverness [TS]

  and so far I haven't seen anything [TS]

  except perhaps manufacturing what Apple [TS]

  is willing to go the brute force route [TS]

  but even in manufacturing they're [TS]

  willing to make other people they [TS]

  partner and pay some money up front to [TS]

  build stuff and help you know the [TS]

  factories get on their feet and stuff [TS]

  like that but they don't own that stuff [TS]

  so uh this is really the first like sort [TS]

  of Apple can't Apple can't escape this [TS]

  Apple can't ignore it or shirk it or [TS]

  think it's not important or whatever [TS]

  like they could be so many other things [TS]

  like they can't leave this as a hobby [TS]

  it's not like Apple TV it's not like you [TS]

  know selling movies and music where they [TS]

  can just wait for the partners to come [TS]

  around this is a critical got to happen [TS]

  you know main line business our most [TS]

  important product has to be fixed [TS]

  everybody knows about it type of thing [TS]

  they there's no getting around this is [TS]

  no waffling for years like they've been [TS]

  doing with television everything like [TS]

  that they have to do this maps thing [TS]

  right and so this is the first real test [TS]

  of their corporate culture I guess I [TS]

  cloud was kind of another them because [TS]

  they had to have some online thing and [TS]

  but there it wasn't on such a tight [TS]

  timeline like every 10 mobileme stunk [TS]

  and the I cut came out and it's slowly [TS]

  rolling out it's not that big of a deal [TS]

  but I'm if you buy that phone in the [TS]

  maps are bad that is a big thing that [TS]

  anybody can see whereas iCloud being [TS]

  flaky I mean that's also bad but it's [TS]

  probably not as critical to the average [TS]

  person as the map so let's check back in [TS]

  a year and see how this all wet because [TS]

  I think this is a real [TS]

  test of a purse call / culture they've [TS]

  shown that they're not been able to turn [TS]

  their culture around to be like a server [TS]

  focused company to concentrate on the [TS]

  cloud they're not doing iCloud as well [TS]

  as other cloud-based computing companies [TS]

  are maps is different than cloud stuff [TS]

  much more critical and I think it's [TS]

  something that Apple could do but it [TS]

  will mean changing their culture to say [TS]

  in their meeting why don't we just hire [TS]

  people to drive all the roads just like [TS]

  Google did and just someone raised their [TS]

  hand ago that's not the Apple way that's [TS]

  crazy we don't do that type of thing [TS]

  let's find a clever way to do it or [TS]

  let's part number somebody's already [TS]

  done that or we can't afford to do that [TS]

  or I don't know how those meetings go [TS]

  but it's like you have a hundred billion [TS]

  dollars what are you saving it for if [TS]

  maps are important you should be [TS]

  spending more money than Google on maps [TS]

  like that's what it comes down to how [TS]

  much money has google spent on maps from [TS]

  the day they started doing it until now [TS]

  yeah an apple needs to spend that much [TS]

  money you want you're not you know you [TS]

  sell we're gonna have better maps in [TS]

  Google but we're going to spend less [TS]

  money maybe but unless someone has an [TS]

  awesome brilliant idea to make that [TS]

  happen and so far apparently they have [TS]

  it for however many years they've been [TS]

  working on the iOS 6 maps with all those [TS]

  acquisitions I don't envy the task ahead [TS]

  of them but they've this is the path [TS]

  they've chosen for themselves but the [TS]

  inner with it's not like that a choice [TS]

  it's not like they couldn't have chosen [TS]

  this path well that their choice would [TS]

  have been you know then again in the [TS]

  week since we did last show they've been [TS]

  more stories about what actually [TS]

  happened between them and it looks like [TS]

  it's not any one party to blame entirely [TS]

  just I couldn't come to an agreement we [TS]

  don't know the details but we can [TS]

  imagine what they are like we can [TS]

  imagine with some confidence that what [TS]

  Apple wanted was vector maps and [TS]

  turn-by-turn directions those are things [TS]

  that didn't have I'm sure that's what [TS]

  they wanted right so we know what [TS]

  Apple's demands are and then Google's [TS]

  demands we can imagine with slightly [TS]

  less certainty but we can imagine what [TS]

  Google waters but they always want more [TS]

  information from users the ability to [TS]

  show more ads like all the stuff that [TS]

  Google wants and those they just [TS]

  couldn't come to an agreement I guess [TS]

  and so Apple had they go off on its own [TS]

  right but if you know if Matt Apple made [TS]

  a different decision if they'd cave and [TS]

  said okay Google you can have more [TS]

  prominent branding you can have better [TS]

  access to our user information you can [TS]

  show your ads you can integrate it with [TS]

  google latitude or whatever you're you [TS]

  know branded location-based thing is [TS]

  then iOS users would currently have [TS]

  better maps than they do but Apple chose [TS]

  not [TS]

  to compromise in that way and they said [TS]

  no we want to keep our Maps pure we [TS]

  don't want to have ads we don't want to [TS]

  give our competitor access to our users [TS]

  and more information so it's not like [TS]

  they didn't have a choice they had a [TS]

  choice that but they they chose based on [TS]

  their their their corporate values of [TS]

  user experience which i think that's [TS]

  that's a good value to have and that [TS]

  decision is fine but now you're on the [TS]

  hook to make your own maps and Apple has [TS]

  not succeeded Tim Cook says we're sorry [TS]

  we decide to make her own Maps he [TS]

  doesn't go into it's interesting that he [TS]

  doesn't go into like oh the reason we're [TS]

  making it like what he doesn't even [TS]

  address why are we making her own Maps [TS]

  like all that all that background stuff [TS]

  like well Google wasn't giving us the [TS]

  good stuff and we tried to renegotiate [TS]

  for the good stuff but we couldn't agree [TS]

  you know like you know we couldn't come [TS]

  to an agreement therefore we headed to [TS]

  our own Maps apple just says we want to [TS]

  make the best maps we didn't we're sorry [TS]

  which i think is sufficient ah but it's [TS]

  not like Apple didn't have a choice they [TS]

  just made a choice yeah you know based [TS]

  on what they always make choices on [TS]

  which is fine but now you're on the hook [TS]

  to do great maps so I'll be watching to [TS]

  see how they do i really hope i see i [TS]

  guess data center is another place for [TS]

  the kind of brute force it like they did [TS]

  a humungo data center but even that [TS]

  stuff like those groups the people who [TS]

  do the data centers and the server side [TS]

  stuff and the people who are responsible [TS]

  for maps don't you feel like you know [TS]

  the people who actually work on iOS like [TS]

  it turn their nose up in them when they [TS]

  walk by them in the cafeteria no they [TS]

  know those guys are there you know [TS]

  they're keeping him going it just [TS]

  especially when Jobs was there because [TS]

  jobs according to all the stories and [TS]

  the books everything was like you know [TS]

  buddy buddy with I of him was all about [TS]

  the hardware product and he liked the [TS]

  awesome software when said want to see [TS]

  what the software people to him do you [TS]

  think I'd you know Steve Jobs to his [TS]

  hanging out with server-side people he [TS]

  only had to saw them when they screwed [TS]

  up and if they weren't screwing up find [TS]

  he did Mona like Oh take me through a [TS]

  tour of your data centers and how we [TS]

  maybe I'm wrong about this it's hard so [TS]

  hard to tell from the outside but from [TS]

  the outside it's so clear that that [TS]

  Apple's culture technological and [TS]

  corporate culture is very different from [TS]

  Google's when it comes to focus on [TS]

  things like something the cat sitting in [TS]

  manpower it's weird because you could [TS]

  argue or you could say that you know [TS]

  Google's expertise has always been date [TS]

  and the total lack of user experience [TS]

  attention until very recently an apple [TS]

  you could have said was the opposite of [TS]

  that and that they've always focused [TS]

  tremendously on the user experience on [TS]

  the user experience being great and [TS]

  maybe less on things like data I mean I [TS]

  don't think ping is a good thing to [TS]

  point to here but it is an example of [TS]

  them sort of being in an area outside of [TS]

  their deep level of expertise and here [TS]

  you have a situation where Google is [TS]

  winning because of their data Google is [TS]

  winning because they have this [TS]

  incredible volume of data that's been [TS]

  entered in it's been you know users have [TS]

  helped create this over the years and [TS]

  now this is situation where Apple's [TS]

  weakness in this area has become very [TS]

  unfortunately very visible yes I'm just [TS]

  trying to look up the link to the [TS]

  previous episodes the everybody wants to [TS]

  rule the world phenomenon where I've [TS]

  been mown the fact that it's so clear do [TS]

  that to us what the strengths and [TS]

  weaknesses of these companies are and [TS]

  for that brief moment when they were [TS]

  working together to complement each [TS]

  other's strengths and weaknesses google [TS]

  data google search Apple you I Apple [TS]

  hardware like that those were the golden [TS]

  years but now everyone's got to split [TS]

  off on there around the months to do [TS]

  everything so I was like now we have to [TS]

  control maps I mean that split was kind [TS]

  of inevitable because of the difference [TS]

  in philosophy between the two companies [TS]

  and business model and like you know [TS]

  just everything like it's it's like a [TS]

  marriage doomed to fail you knew it was [TS]

  gonna fail but you know the wedding [TS]

  pictures were real nice and the [TS]

  honeymoon was good right it gets back to [TS]

  people asking you know I said well [TS]

  apples not gonna go do search but like [TS]

  why wouldn't Apple do search you know [TS]

  why don't we buy DuckDuckGo why doesn't [TS]

  Apple pull a Bing and compete with [TS]

  google and search I mean right that's [TS]

  that that if you have to think of [TS]

  something that Apple was the least able [TS]

  to do successfully it would be make a [TS]

  search engine right I mean ping is like [TS]

  social and obviously they're terrible [TS]

  bad and that didn't work and they don't [TS]

  understand it right but this search [TS]

  engine is like the hardest big data [TS]

  problem in the entire world and you know [TS]

  if your whole company isn't built around [TS]

  it like you can have a side project put [TS]

  ten guys on it make something to be with [TS]

  google and [TS]

  or back in a year or two years or three [TS]

  years you know just ask Microsoft how [TS]

  hard it is it is not easy and I would [TS]

  not recommend they do that so apples [TS]

  just gotta find a you know Apple can't [TS]

  do everything they have to find a way to [TS]

  work with others saying that's why I [TS]

  tweeted earlier this week that Apple's [TS]

  philosophy you know Apple doing maps and [TS]

  everything is like that it's so clear [TS]

  that they want to be in control their [TS]

  own destiny but there are dangers [TS]

  inherent in that about being in control [TS]

  of your own destiny and the bottom line [TS]

  is Apple can't do everything itself it [TS]

  has to partner with someone about some [TS]

  things even the biggest company the [TS]

  world can't do everything it can't be [TS]

  good at everything can't have seven [TS]

  different corporate cultures each a [TS]

  disciplined and focused on one [TS]

  particular thing so it's got to figure [TS]

  out a way to to work this out like now [TS]

  that I'm saying they should abandon [TS]

  their Maps thing but at a certain point [TS]

  if a year goes by in this map situation [TS]

  is still bad people are gonna be like [TS]

  all right a punk cool kiss and make up [TS]

  surely you two crazy kids can you know [TS]

  can work something out right because [TS]

  maybe android phones are still annoying [TS]

  and people don't like them and they have [TS]

  their own set of problems with people [TS]

  like mad you know what i want i just [TS]

  want an iphone but i want to be able to [TS]

  make calls so when it's beyond verizon [TS]

  and i wanted to have google maps because [TS]

  they're the best map so we got the [TS]

  verizon iphone but then we lost the [TS]

  google maps all right so maybe the the [TS]

  honeymoon period ended when we as soon [TS]

  as we lost one of those three things we [TS]

  got an iphone that can make calls in the [TS]

  US actually we lost the biz wouldn't get [TS]

  LTE soon as we get LTE we lost the maps [TS]

  oh okay i'll have it all yeah i think [TS]

  apple can come back from this and i [TS]

  think they can there's no there's no [TS]

  reason that they can't do exactly what [TS]

  google did if they want to do it smarter [TS]

  and cheaper and fine good on them go [TS]

  nuts but if they can't do it smarter and [TS]

  cheaper just to exactly what google did [TS]

  just spend some of your money if this is [TS]

  such a critically important thing you've [TS]

  got a hundred billion dollars spent some [TS]

  of it and do you know and do the brute [TS]

  force method and it'll still take them [TS]

  years to catch up and google's to keep [TS]

  advancing but you got to do what you got [TS]

  to do so the final bid on maps from Matt [TS]

  McClure he says how hard would it be for [TS]

  Apple to run a script comparing the data [TS]

  in their maps to google maps like [TS]

  basically just diff apples Maps against [TS]

  Google in the lab so that's such a [TS]

  dangerous situation because you know [TS]

  applicant do whatever wants internally [TS]

  but at the point where it you know it [TS]

  dips those things and then says you know [TS]

  what we can also do wherever we find [TS]

  differences we can just automatically [TS]

  make our maps match Google's and like at [TS]

  that point you're copying apple and [TS]

  Google's map data and then you're just [TS]

  gonna get sued and some legal thing [TS]

  going on or whatever see internally you [TS]

  can use it as a QA tool but all you can [TS]

  really do is flag cases where their [TS]

  differences and then have a human look [TS]

  at them if you automate the entire [TS]

  process all you're doing is really [TS]

  copying Google's map data and I'm pretty [TS]

  darn sure that copying Google's mec data [TS]

  is legal and you get you into hot water [TS]

  so first of all it's clear that Apple [TS]

  didn't do this because their Maps differ [TS]

  wildly from Google's in very bad ways [TS]

  and second I would suggest that it's [TS]

  probably not a good idea to do this [TS]

  because it's a very short leap from [TS]

  simply using it for purposes of QA which [TS]

  may or may not be legal and copying map [TS]

  did they're just gonna do themselves no [TS]

  way around they will though german jim [TS]

  dalrymple well no I'm a little more [TS]

  confident because jim dalrymple kind of [TS]

  boosted my confidence on the Wednesday's [TS]

  episode of amplified he kind of made me [TS]

  feel a little bit better about it [TS]

  alright if there's one thing that Apple [TS]

  has shown that they're good at as a [TS]

  company it's reacting to a problem like [TS]

  when something comes up and it is a [TS]

  problem and it gets to the point where [TS]

  the CEO is writing an apology letter [TS]

  like all hands on deck everyone's going [TS]

  nuts we're gonna really fix the maps [TS]

  problem but I don't doubt their resolve [TS]

  to do so what I doubt what I doubt is [TS]

  their their ability to do so like that [TS]

  that same result was there for iCloud [TS]

  for example this molding thing as a mess [TS]

  we totally need to have a cloud you know [TS]

  online network based strategy that does [TS]

  not like mobile me because it's not [TS]

  competitive at all we need to make a [TS]

  good one and so they game up with iCloud [TS]

  which was a really big effort and an [TS]

  ongoing effort but the reality is like [TS]

  it's better than mobile me but it's not [TS]

  as reliable as Google stuff and still [TS]

  flaky and there are problems all tied up [TS]

  with the you know the app store and [TS]

  sandboxing the iCloud api's like it's [TS]

  they really put a big effort into it and [TS]

  their results to like me so far anyway [TS]

  yeah maybe maps is an easier problem [TS]

  than cloud computing at least as far as [TS]

  Apple's concerned we'll see I'll get it [TS]

  right [TS]

  by the way Merlin has tweeted us the [TS]

  link is entitled speaking for yourself [TS]

  and that is in the show notes why is he [TS]

  listening to show but not in a chat room [TS]

  like it's like you're he can't do like [TS]

  two different things at one time he [TS]

  can't listen and type or or read at the [TS]

  same time but he's wasting his time but [TS]

  let's think the show like wasting maybe [TS]

  what I'm saying like he could be doing [TS]

  other things he's chosen to invest his [TS]

  time in the show but not to the degree [TS]

  that he wants to be in the chat room [TS]

  where he doesn't communicate more yeah [TS]

  he doesn't really work in the same way [TS]

  that other people do and I don't mean [TS]

  like he doesn't have a job work I mean [TS]

  like is the way his mind works in need [TS]

  this is this is his fuel this show with [TS]

  you on it is his fuel he'll be ten times [TS]

  more productive later today because he's [TS]

  heard he's heard you and he likes a live [TS]

  experience all right second sponsors [TS]

  gazelle it's the fast and simple way to [TS]

  sell your iphones macbooks other [TS]

  smartphones to just get an iphone you're [TS]

  wondering what to do with your old one [TS]

  or an ipod touch or really any [TS]

  smartphone or an old computer even if [TS]

  your phone is broken they will buy it [TS]

  they will buy it so you go to gazelle [TS]

  com Gaz elem you go there you tell you [TS]

  pick the device that you have do you [TS]

  want to sell from their list you tell [TS]

  them the condition like i said i'll even [TS]

  buy a broken one then you get a [TS]

  risk-free offer and it locks in the [TS]

  price for 30 days so any time the next [TS]

  30 days you send it by the way they pay [TS]

  for shipping and then they send you [TS]

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  pay pal ateam there's no risk it's not [TS]

  like you are you know selling it to [TS]

  somebody on eBay or Craigslist or [TS]

  something like that which did so fine [TS]

  way to sell things but there's no risk [TS]

  with gizelle they give you a price and [TS]

  that's how much money you're gonna get [TS]

  they pay for shipping they pay for [TS]

  everything and I've used these guys have [TS]

  been using them for a long time now they [TS]

  paid 50 million dollars to over 300,000 [TS]

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  what your phone is worth go there [TS]

  gazelle com and find out great new [TS]

  sponsor check them out i will be using [TS]

  them to get rid of my old phones you [TS]

  should check it out to John you should [TS]

  do this too and get yourself some new [TS]

  ipod touches gazelle.com I wish I kits [TS]

  on my car like that [TS]

  maybe they'll expand to cars like what [TS]

  does it only work for like computer [TS]

  hardware why can't you do pissed its how [TS]

  do you ship a car though well you need [TS]

  to have to have someone come and drive [TS]

  it away right but you can't ship it so I [TS]

  guess that's one problem but like [TS]

  they're doing it sight unseen you tell [TS]

  them what you have you tell them it [TS]

  works like it turns on it works find [TS]

  something broken about I think tell you [TS]

  okay we'll pay that much of that they [TS]

  just give you the money like they give [TS]

  it to you before you ship it don't you [TS]

  go ahead and I had my car appraised [TS]

  yesterday yeah I saw you in the dealer [TS]

  there came in came in way higher that [TS]

  was hoping what you got rid of the pilot [TS]

  yeah I don't talk about that yeah I [TS]

  wouldn't put that in the after yeah I [TS]

  haven't driven in a foreigner my dad had [TS]

  made for a while back but my father [TS]

  hugged me on a hook once twice I don't [TS]

  know that one is joining your tiny [TS]

  dangerously very good i got an imam i'm [TS]

  catching up all right ipod touch I PT [TS]

  and are continuing to our hardware that [TS]

  I have never touched yeah the ipod or [TS]

  seen in person but I see your detailed [TS]

  review of a product you have no actual [TS]

  experience with well what we have is [TS]

  high res pictures here let me are they [TS]

  real pictures are they renderings well [TS]

  you know what I'm same thing close [TS]

  enough I think a lot of these look like [TS]

  they're illustrator renders yeah yeah [TS]

  some as people know who listens to show [TS]

  for a while I don't have an iphone i use [TS]

  iPod Touches for my handheld iOS needs [TS]

  which works out for me because I use it [TS]

  at home and I use it at work both of [TS]

  which have Wi-Fi and I survived um and [TS]

  so I've been frustrated by the fact that [TS]

  the ipod touches never quite the iphone [TS]

  without a phone that is often described [TS]

  as my god you know you don't want to get [TS]

  an iphone i look just get the ipod touch [TS]

  it's like an iphone but just doesn't [TS]

  have the phone part that is not the case [TS]

  and hasn't been the case for many years [TS]

  unfortunately i remember the brief [TS]

  moment in time when the ipod touch was [TS]

  actually the fastest iOS device you [TS]

  could buy what when was that alright so [TS]

  i had to look this up on wikipedia to [TS]

  make sure i'm not crazy I'm not crazy [TS]

  this actually happened the iphone 3g [TS]

  came out in july of 2008 and it [TS]

  412 megahertz arm11 176 j7 f hyphen s [TS]

  processor they didn't have nice names [TS]

  like a five and Nathan alright the ipod [TS]

  touch 2nd gen came out in September of [TS]

  2008 and had a 533 megahertz version of [TS]

  the same processor so there july the 3g [TS]

  comes out and it's for 12 megahertz in [TS]

  September the ipod touch comes out and [TS]

  it's 533 so it had a faster clock speed [TS]

  basically it was the fastest iOS device [TS]

  you could buy if you bought the most [TS]

  expensive iPhone you could get in [TS]

  September 2008 it would have an iphone [TS]

  3g and its CPU would have been for 12 [TS]

  megahertz and the ipod touch had the [TS]

  exact same cpu at five thirty three so [TS]

  there you go and i have that ipod touch [TS]

  still do it sitting in this room back in [TS]

  the corner there 533 mirror its fastest [TS]

  iOS device you can buy and it wasn't [TS]

  beaten until june of 2009 summer the [TS]

  next year when the iphone 3gs came out [TS]

  with a six hundred mega its arm cortex [TS]

  a8 not the appellate the cortex a8 is so [TS]

  it's something she asking i know ah but [TS]

  anyway so from that period of time from [TS]

  September 2008 to june 2009 the ipod [TS]

  touch was the fastest iOS device you [TS]

  could buy it played games better had [TS]

  better frame were like it actually was [TS]

  an appreciable difference especially in [TS]

  games where they were like pushing the [TS]

  limits of what the iphone 3g could do [TS]

  the ipod touch was like a little bit [TS]

  smoother less glitchy ah but even then [TS]

  the insides weren't exactly the same [TS]

  like it didn't even have a microphone or [TS]

  a speaker if you're bleeding out this [TS]

  that ipod touch did not have it had like [TS]

  the PC speaker that's one thing I know [TS]

  about the PC they had what they called [TS]

  the PC speaker which blew my mind [TS]

  because my first computer a habit you [TS]

  know I had a vic 20 then right to the [TS]

  original mac right and the original mac [TS]

  had a proper speaker and you could play [TS]

  sounds of the simpsons and you know [TS]

  various other things and they sounded [TS]

  like regular sound but the pc had a [TS]

  system that could just make bleeps and [TS]

  boobs and terrible staggie people in the [TS]

  links kit was links the golf game that [TS]

  tried to make speech through that [TS]

  horrible piece of speaker with static [TS]

  regos i think that remember that when [TS]

  you talked it was like yeah put the bar [TS]

  I can't do this like it was just told [TS]

  they would make speech by making noise [TS]

  from the PC speaker was hideous anyway [TS]

  that's what the ipod touch as it could [TS]

  go beep boop boo bleep but you couldn't [TS]

  play music sound for video anything like [TS]

  that didn't have a microphone didn't [TS]

  have a camera it was you know a pale [TS]

  shadow of the iphone but at least the [TS]

  innards were the same well since then [TS]

  the iphone has always been head it's had [TS]

  a better cpu is had more ram IV ipod [TS]

  touch eventually got a camera but the [TS]

  but it was always a cruddy camera [TS]

  eventually the ipod i've got a [TS]

  microphone and a speaker but they're not [TS]

  as good as you know it was always the [TS]

  home was always better and whenever i [TS]

  complained about this a hundred people [TS]

  sending me replies yes we all know why [TS]

  this is the case it's because the iphone [TS]

  is subsidized you're not paying the [TS]

  price for the iphone you're buying the [TS]

  iphone and then you're signing up for a [TS]

  two-year contract if you buy an [TS]

  unsubsidized iphone is like 900 bucks or [TS]

  whatever and ipod touch has to cost two [TS]

  hundred dollars or you know now it's a [TS]

  little bit more of course the ipod touch [TS]

  has to be cruddy ER at that price point [TS]

  so i understand all the reasons for this [TS]

  and i've always said that i'd be willing [TS]

  to pay more for an ipod touch that has [TS]

  specs that are closer to the iphone and [TS]

  I've always been disappointed because I [TS]

  don't want to pay two thousand dollars [TS]

  over two years for a contract from my [TS]

  iphone right I I just want to pay a [TS]

  couple hundred bucks for the ipod touch [TS]

  and use it for a couple years no [TS]

  contracts no nothing alright so even [TS]

  though there are logical reasons for the [TS]

  ipod touch to be the way it is it's [TS]

  always disappointed me because i don't [TS]

  have an iphone or not not into that [TS]

  quite yet so the current ipod touch the [TS]

  new one that apple just announced [TS]

  actually moves a little bit in my [TS]

  direction first of all they increase the [TS]

  price there is no $200 model anymore [TS]

  like the cheapest one you can get is 250 [TS]

  but it's not a big increase but it shows [TS]

  that like all right it's not it's not [TS]

  eight hundred dollars it's not an iphone [TS]

  without a phone but let's crank up the [TS]

  price a little bit so we can make this [TS]

  thing a little bit better one of the big [TS]

  places they made it better was they gave [TS]

  it the same screen as the iphone I the [TS]

  in the past they've you know when the [TS]

  iphone one retina sort of the ipod touch [TS]

  but it wasn't the same screen it was [TS]

  like it was the same resolution the same [TS]

  size but not at the extreme was not as [TS]

  expensive the color saturation wasn't as [TS]

  good the viewing angles weren't as good [TS]

  and it just wasn't as nice a screen well [TS]

  this according to all reports has the [TS]

  exact physical same screen as the iphone [TS]

  5 which everyone says the iphone 5 [TS]

  screen looks awesome so i assumed about [TS]

  touch screen will look awesome so big [TS]

  thumbs up there [TS]

  you know it's the taller screen [TS]

  obviously but it's the exact same panel [TS]

  as all the great characteristics [TS]

  as all the great characteristics [TS]

  the iphone thing I think that's probably [TS]

  where most of the money went and why [TS]

  this thing is more expensive than the [TS]

  previous model because that component [TS]

  cannot be cheap and so I after extra 50 [TS]

  bucks and I think that like maybe they [TS]

  should have also continued to make it [TS]

  200 dolla model I know they're still [TS]

  selling the old one for the cheaper [TS]

  price but maybe for the people who don't [TS]

  care about the screen that could have [TS]

  got away with a cheaper one but [TS]

  economies of scale is probably good idea [TS]

  to just go with the same screaming [TS]

  everywhere so thumbs up in that it's got [TS]

  an a5 CPU presumably the 32 nanometer [TS]

  version that debuted in the revised ipad [TS]

  2 instead of having an a6 you can kind [TS]

  of understand that they're they're [TS]

  selling every single iphone 5 they can [TS]

  make that you don't want to pull off [TS]

  some of your a6 supply into your much [TS]

  less profitable product the ipod touch [TS]

  it would have made this product much [TS]

  more expensive than it is that would [TS]

  have been you know another increase in [TS]

  cost and they're already increasing it [TS]

  for the screen but you know in a 5 it's [TS]

  it's better than what I've got now in my [TS]

  many many year old previous generation [TS]

  ipod touch person they didn't revise for [TS]

  like two years I think it's just an old [TS]

  a foreign here so I give a thumbs up to [TS]

  the a5 being in here camera is not quite [TS]

  as good as the iphone they'd make a [TS]

  pixel camera this is just a 5 megapixel [TS]

  camera but that's a way better than the [TS]

  camera that's currently in my ipod touch [TS]

  so that's an upgrade as well Siri [TS]

  support is a nice you know they used to [TS]

  do things were like oh well the hardware [TS]

  can handle it but we just slide out to [TS]

  bring that feature of the ipod touch [TS]

  well Siri now is supported on the ipod [TS]

  touch which means of us have a [TS]

  microphone good enough to support it and [TS]

  all that stuff i'm assuming that the [TS]

  ipod debt has less ram than the iphone [TS]

  simply because like you know they've got [TS]

  to save money somewhere and so the [TS]

  iphone 5 is 1 gig of ram I'm hoping this [TS]

  ipod touches 512 i'm assuming it does [TS]

  maybe the previous one is 512 but anyway [TS]

  i'm assuming it doesn't have a gig of [TS]

  ram if it does i will be very pleasantly [TS]

  surprised the physical design of this [TS]

  thing again having not seen one person [TS]

  but i've read all the reports that you [TS]

  know so the iphone 5 is thin if people [TS]

  like oh my god this is so thin so like [TS]

  the ipod touch even thinner and lighter [TS]

  and that always amazes people who are [TS]

  iphone users and I show them my ipod [TS]

  touch and they forget how thin these [TS]

  things are because they don't have to [TS]

  put all the phone innards in there these [TS]

  things can be really really thin [TS]

  and the the most interesting thing I [TS]

  think about this I phone the this new [TS]

  ipod touch design is not the fact that [TS]

  it comes in colors talk about a second [TS]

  but it's that they made it so thin that [TS]

  they couldn't fit the camera in the [TS]

  thickness of the case that they made if [TS]

  you go to apple's website on the odd [TS]

  their ipod touch page which is in the [TS]

  show notes but you should be able to [TS]

  find it yourself and look at the side [TS]

  view sort of profile of the device [TS]

  showing you how thin it is the camera [TS]

  sticks out a couple of millimeters like [TS]

  there's a smooth flat bag it's just [TS]

  complete flat surface and then all of a [TS]

  sudden there's like a little rectangular [TS]

  bump out for the camera exists 5x pic [TS]

  megapixel camera you know it was a [TS]

  packaging consideration i'm assuming [TS]

  like this is just not enough vertical [TS]

  space inside this thing to fit that bad [TS]

  camera ah and this is interesting to me [TS]

  because it reinforces the notion of this [TS]

  thing being the naked robotic core of [TS]

  the device because think about it so [TS]

  they're giving you the slippery little [TS]

  metal thing that's very thin as thin as [TS]

  they could possibly make it but one part [TS]

  of it they couldn't quite make as thin [TS]

  as they wanted it so sticks out that [TS]

  actually i think is a good thing from my [TS]

  perspective because i'm going to buy [TS]

  this thing and i'm going to buy a case [TS]

  that is silicone rubber that coats the [TS]

  entire back of this device and the [TS]

  camera will poke out through it so when [TS]

  i'm done i'm hoping the surface of the [TS]

  camera will be flush with the case that [TS]

  I'm putting on it and that will actually [TS]

  also serve to anchor the case so it [TS]

  doesn't slide around because if you make [TS]

  a very precise cut out for a circular [TS]

  camera and the camera pokes through it [TS]

  that makes it so the case doesn't slide [TS]

  anywhere maybe they won't be that [TS]

  precise maybe it'll just be a cutout on [TS]

  the other side they have to leave room [TS]

  for the flash and what assume is the [TS]

  microphone or light sensor right over [TS]

  that other thing is next to it but this [TS]

  is exactly what I'm looking for if [TS]

  you're going to make the naked robotic [TS]

  core of the device make it with you know [TS]

  with the idea that the things that poke [TS]

  out of it will be flush with the [TS]

  finished surface the sort of thing you [TS]

  know it's like when you do a [TS]

  reconstruction and work at home where [TS]

  you you know you do a bunch of stuffing [TS]

  it looks like things are all way too [TS]

  high it's because they're good that's [TS]

  all going to be level with the finished [TS]

  surface of the floor but the finish [TS]

  surface of the floor isn't there yet [TS]

  well so the camera is flushed with the [TS]

  finished surface of this ipod touch once [TS]

  i put a case on it for people who don't [TS]

  have cases well you know i'm sure they [TS]

  didn't take it poked out on purpose they [TS]

  just couldn't fit [TS]

  so they decided that it's better to have [TS]

  the entire device be super thin then to [TS]

  as someone in the chat room suggested [TS]

  why not make when I just make the [TS]

  battery two millimeters thicker and give [TS]

  you like an extra 30 minutes of battery [TS]

  life or something on it why not just do [TS]

  that why do you have to make it so thin [TS]

  so thin that you can't even fit your [TS]

  camera in it that would be a different [TS]

  trade-off but Apple just goes you know [TS]

  as thin as possible to the point where [TS]

  they even thinner than possible we is [TS]

  not possible to make this thinner [TS]

  because the cameras too big will get you [TS]

  know what making a thinner anyway and I [TS]

  think they can get away with that [TS]

  because of the naked robotic core [TS]

  concept of their designs whether it's in [TS]

  their heads or not I think that's a good [TS]

  move and I think it's being true to the [TS]

  philosophy that they've you know used [TS]

  for their handheld devices we'll see if [TS]

  they regret it like maybe I think pokes [TS]

  out and ends up like catching on things [TS]

  or cracking and they have to make it [TS]

  flush next time or as soon as they can [TS]

  make it flush I assume they would make [TS]

  it flush something they're gonna leave [TS]

  it stick me out for my benefit but I [TS]

  give that a thumbs up you approve of [TS]

  that yeah the wrist strap that's an [TS]

  interesting it's a weird one I can't [TS]

  really see you using that like so the [TS]

  question everyone had is why why does [TS]

  this have a wrist strap and the iphone [TS]

  doesn't what is you're at you're asking [TS]

  me why as I'm asking you why do you [TS]

  think why is this cuz it's for kids it's [TS]

  for little kids kids need help so they [TS]

  don't drop the electronics see this is a [TS]

  case where only Apple knows the answer [TS]

  because the to figure out that the value [TS]

  of that theory is is the ipod touch [TS]

  dropped more often than the iphone and [TS]

  who knows that we of course it is [TS]

  because kids have it they hold it kids [TS]

  drop things that's that sounds good in [TS]

  theory but I don't you know the I think [TS]

  it but there are other aspects that I [TS]

  can think about like who is more likely [TS]

  to be walking over a surface that will [TS]

  cause a crack while using their device [TS]

  like people using their phone are more [TS]

  likely to be on the go using their [TS]

  device than a kid I always picture them [TS]

  sitting on a couch or something like [TS]

  they're not running down the sidewalk [TS]

  with their ipod touch their their [TS]

  stationary or in some place with the [TS]

  soft surface whereas people with iphones [TS]

  are using it all day during work and the [TS]

  commute and stuff like that and it seems [TS]

  more like that they would drop them [TS]

  there now kids obviously a less [TS]

  responsible and they [TS]

  like leave them on the couch and you sit [TS]

  on them and stuff like that but I can go [TS]

  either way on that I'd have to see [TS]

  numbers have to see apples repair [TS]

  numbers a pretty no percentage of ipod [TS]

  touches sold that come back due to it [TS]

  with damage due to you know user neglect [TS]

  not even weather was done by a kid or [TS]

  not ah yeah i mean that's that's the [TS]

  best fighter I've heard is that the [TS]

  wrist strap is there because the ipod [TS]

  touch is marketed to younger audience [TS]

  that's why they come in colors and stuff [TS]

  like that and it's cheaper and you're [TS]

  more likely to give one to a kid and [TS]

  maybe this will help the kid not drop [TS]

  but of course the real problem is [TS]

  getting the kid to put on the wrist [TS]

  strap is anyone with a wee knows you got [TS]

  to be on top of them about keeping the [TS]

  wrist strap on there because if left to [TS]

  their own devices they will just forget [TS]

  and it's not that important to them to [TS]

  have the wrist drop and I trained my son [TS]

  very well to put the wrist strap on but [TS]

  occasionally still when i come in i'll [TS]

  see him flipping that thing around you [TS]

  can tell because you can hear the little [TS]

  plastic nubbin in the middle of the [TS]

  wrist wrap whacking against things you [TS]

  know it should be should not be flying [TS]

  around when he's waving his hand around [TS]

  kids forget so i don't know if i use the [TS]

  wrist strap but it's interesting they [TS]

  devoted not just like it comes with this [TS]

  trap it's not it's not like a thing you [TS]

  have to buy after the fact for thirty [TS]

  dollars or whatever it comes with the [TS]

  wrist strap the wrist wrap is color [TS]

  match to the thing and they dedicated [TS]

  part of this design to this little flush [TS]

  metal knob that you push in and it pops [TS]

  up again popping up proud of the surface [TS]

  and that's where you put the wrist drop [TS]

  honestly it's like I'm like it's a [TS]

  mechanical thing mechanical feature of [TS]

  the device dedicated solely to not [TS]

  marring the surface when you're not [TS]

  using the restaurant so they wanted to [TS]

  be beautiful and flush they didn't want [TS]

  to put like a loop on it or a hook or [TS]

  whatever there would be there when you [TS]

  didn't have a thing that so instead they [TS]

  have this little pop-up thing I really [TS]

  want to play with one of those and see [TS]

  what that's like and what its odds of [TS]

  our of maintaining its functionality in [TS]

  the face of sand and dust and other [TS]

  things that might get into that area but [TS]

  you know this this is like one of those [TS]

  experiments like where they you know [TS]

  take the buttons off the shuffle or make [TS]

  the fat nano or something you're like [TS]

  hmm I guess they'll put this is like [TS]

  putting feelers out with a whole wrist [TS]

  strap idea but if this is gangbusters [TS]

  and people love it can you ever imagine [TS]

  them selling like an iphone 6 with a [TS]

  wrist strap no way the rigging wrist [TS]

  straps are for kids does it imply a [TS]

  decreased faculty [TS]

  are lowered responsibilities like like [TS]

  lowered expectations yeah like you know [TS]

  okay guys well we know you're a klutz so [TS]

  these are going to come the new iphone 6 [TS]

  comes with wrist strap because iphone 6 [TS]

  users cannot keep their hands and [TS]

  there's things yeah it's kind of like [TS]

  embarrassing i assume i will not use it [TS]

  i'll probably get one of these ipod like [TS]

  for you to try it and report back like [TS]

  how does it I'm not how does that [TS]

  manifest itself like I pick it up off [TS]

  the table and I use it and they put it [TS]

  back man do I pick it up off the table [TS]

  and put their put the ramp on and then [TS]

  use it to check Twitter then take the [TS]

  wrist strap all I don't even think I [TS]

  could do that it doesn't definitely [TS]

  eliminate your concern about it [TS]

  spontaneously sliding off the table [TS]

  though oh but you know my concerns about [TS]

  like putting on the arm of the couch and [TS]

  stuff i don't have the wrist drop on [TS]

  eyes i'm putting i think you would put [TS]

  it on you keep it on you just let it [TS]

  dangle yeah yeah at all at all times [TS]

  it's on yeah well i'm watching this and [TS]

  the colors it could be IM this way yeah [TS]

  the colors I'm I don't like this phase [TS]

  in Apple's color choices it's kind of [TS]

  like the ps2 ports that we talked about [TS]

  earlier these sort of washed out pastel [TS]

  colors maybe that's like in fashion or [TS]

  maybe it's part of the current theme but [TS]

  compared to the the time when Apple was [TS]

  Megan colored hardware actually you know [TS]

  making waves as being one of the first [TS]

  companies to start integrating fashion [TS]

  sense into their hardware do you [TS]

  remember the lifesaver imax lifesaver [TS]

  what was the code name rather prefer oh [TS]

  that that line of it yeah they come in [TS]

  colors with all the ads they ass it's [TS]

  not easy being green perhaps my apple [TS]

  commercial ever yes I love Jim Henson [TS]

  and Kermit and showing a green computer [TS]

  and had you know they had the one with [TS]

  the cream song for the white one those [TS]

  colors were so much more bold before the [TS]

  initial line of colors would like the [TS]

  that you know lifesaver red or the the [TS]

  emerald green or they you know those [TS]

  were just saturated bold colors these [TS]

  are like kind of like silver with like a [TS]

  red tint Slyke for this way can you [TS]

  imagine are you looking at these colors [TS]

  now here the colored ipod touches yeah [TS]

  can you imagine [TS]

  are coming in any of these colors and [TS]

  not looking hideous except for the black [TS]

  even the black bow is kind of not great [TS]

  but like that read like no sports car [TS]

  would ever be that red it's practically [TS]

  salmon it would just look terrible and [TS]

  the yellow I mean maybe a Volkswagen [TS]

  Beetle but even then it's just sort of a [TS]

  tepid kind of like diluted lemonade piss [TS]

  yellow it's not good and that blue like [TS]

  it's not even a bold teal that you'd [TS]

  want like a miata convertible or [TS]

  something invert for it's just none of [TS]

  these colors are that strike me as [TS]

  colors that I want on my thing and it's [TS]

  driving me and probably a lot of other [TS]

  people to just give the black if the [TS]

  black is not that the best seller on [TS]

  this thing I will be shocked because [TS]

  those all the colors like even the minis [TS]

  and stuff like that I think again may I [TS]

  know nothing about fashion so maybe I'm [TS]

  wrong and maybe these colors are totally [TS]

  in now people will love them in their [TS]

  best-selling model will be like the [TS]

  pinkish it's not even think of the [TS]

  reddish one because people will think [TS]

  it's pink but I ma if I get one of these [TS]

  is gonna be black like that way you [TS]

  don't have a choice now yeah it's got to [TS]

  be black are you serious like it you [TS]

  just people say the yellow was the worst [TS]

  i actually think at least the yellow is [TS]

  the most like yellow because yellow [TS]

  itself was kind of a bright color i [TS]

  think that the red is the worst like I [TS]

  like red I my wife has a red nano like [TS]

  the product red thing we was good was [TS]

  repins they used to deep rich like blood [TS]

  red and you know so aluminum sparkly red [TS]

  that was good this is not good so thumbs [TS]

  down in the colors I like the idea that [TS]

  there are colors I don't like the colors [TS]

  they picked same thing with the shuffles [TS]

  shuffles have always been hard to find a [TS]

  good color because they started to get [TS]

  pale and gross looking and just I want [TS]

  to return to saturated colors or maybe [TS]

  just a dark color theme but again I'm [TS]

  probably completely wrong about what [TS]

  colors appeals to people because I have [TS]

  not heard complaints about these colors [TS]

  from a lot of people and I think people [TS]

  just go into the store and say well I [TS]

  pick that one I think the blue one I [TS]

  think the green one whatever and they're [TS]

  fine they don't care that that blue is [TS]

  not a very strong blue at the Lumias as [TS]

  the counterexample Lumia is going with [TS]

  not just saturated color but also kind [TS]

  of like the Lumias remind me of the 90s [TS]

  again remember when everything was [TS]

  fluorescent yeah that's coming back [TS]

  that's back now I don't know if that's [TS]

  been no I'm yeah I'm being told that [TS]

  it's back right now who's telling you [TS]

  but it's patties telling me that I'm i [TS]

  don't know i don't flashing colors are [TS]

  back [TS]

  I plead complete ignorance preta that [TS]

  could be the case also you can wear you [TS]

  can wear jeans shirts now again and [TS]

  skinny ties remember the kind of skinny [TS]

  ties used I had little remembers getting [TS]

  a little mesh it like the mesh woven [TS]

  yeah I remember those with the straight [TS]

  bottom that's back now did you save [TS]

  yours I believe I never had bone with a [TS]

  straight bottom but I did have skinny [TS]

  ties yeah I don't have any of them [TS]

  anymore and apparently if I had saved [TS]

  them I would be the height of fashion [TS]

  high end you in the chatroom lolz man [TS]

  who says you asking them to go back to [TS]

  college from 10 years ago 100-percent [TS]

  red is not a color from 10 years ago [TS]

  read below like it's not a fashion color [TS]

  is the opposite of a fashion color it's [TS]

  just it's just red I just turn on the [TS]

  red pixels on your screen that's called [TS]

  red and it made me fashion that those [TS]

  colors get used a lot but it's not like [TS]

  it's not like fluorescence where it say [TS]

  its distinctive it's interesting it's [TS]

  different it marks you as a period of [TS]

  time just one hundred percent like [TS]

  Ferraris Ferraris have been there have [TS]

  been many different shades of Ferrari [TS]

  red but all of them are clearly [TS]

  recognizable as Ferrari red there's a [TS]

  sort of a universality of the theme of [TS]

  red sports car hmm and what you get are [TS]

  the feds in between of like the teal [TS]

  things and everyone's into silver or [TS]

  matte black was a trend in sports cars [TS]

  for a while yeah like those are the feds [TS]

  but Ferrari red will never go out of [TS]

  style never and I've also had he's [TS]

  corrected me at the flash and serve our [TS]

  height of fashion in Europe anyway yeah [TS]

  this is this is what our audience to sit [TS]

  for they are color so that their colors [TS]

  it's a universal color red and under [TS]

  percent a hundred percent red there are [TS]

  many different reds for Ferraris but all [TS]

  would you get a red one know John you [TS]

  wouldn't get a red ipod touch hell yes I [TS]

  would good you would get it can to get [TS]

  this project red or whatever that thing [TS]

  is don't think I thought you mean a meta [TS]

  Ferrari oh of course if Ferrari would be [TS]

  red I mean come on obviously no ipod [TS]

  touch I don't look down to anybody who [TS]

  buys a different color Ferrari cuz fries [TS]

  do look good in many different colors [TS]

  yeah if you get one chance to buy a [TS]

  Ferrari as far as I'm concerned I'm [TS]

  getting a rib because it what cars can [TS]

  you get in red and not be like that's to [TS]

  be a Ferrari like you get a Corvette in [TS]

  red it's like man if you get some other [TS]

  sports car dread is like no but if you [TS]

  get a Ferrari that's the one car you can [TS]

  get in red and [TS]

  be a shame you're like it's a Ferrari [TS]

  it's coming in red but no dad ipod touch [TS]

  i could get the black and i'm gonna put [TS]

  a case on it i'm not even gonna see this [TS]

  which is all the more reason why it [TS]

  should be you know blacks kind of like [TS]

  the background color alright I got one [TS]

  more one more thing here when we do our [TS]

  than I do our last sponsor right now [TS]

  just drop it in ok mailchimp commies [TS]

  email newsletters longtime sponsor these [TS]

  guys are great I mean I used their [TS]

  service years and years and years ago [TS]

  and they have been i think the longest [TS]

  running five by five sponsor that we've [TS]

  ever had and if you want to do [TS]

  newsletters this is the only this is the [TS]

  only place to go MailChimp they help you [TS]

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  line and all of these things are there [TS]

  and they're built in they have tons and [TS]

  tons of guides that help you create [TS]

  newsletters that are going to be [TS]

  interesting that are going to be not [TS]

  marked as spam I mean all of this is [TS]

  there and they have these really cool [TS]

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  check them out support the show [TS]

  MailChimp calm / 5 by 5 thanks very much [TS]

  to MailChimp for making this show [TS]

  possible as sue them and the chat room [TS]

  points out that the product red ipod [TS]

  touch still exists and is still in nice [TS]

  that traded one hundred percent red so [TS]

  you can still get that red one it does [TS]

  look the way I think red should look [TS]

  maybe doesn't look quite as deep as the [TS]

  old ipod nanos but it could just be as a [TS]

  photography so I'm relieved to see that [TS]

  I still wouldn't get mine in red but if [TS]

  I had to buy one for someone else that [TS]

  didn't like black or didn't like silver [TS]

  by the way the silver 1i think let me [TS]

  click on that yeah the reason you don't [TS]

  get the silver one is good as the white [TS]

  front like I don't mind the back of the [TS]

  silver ipod touch but then the front is [TS]

  white and that's a snow girl for me ah [TS]

  the rest of the front of the red one is [TS]

  white as well which is kind of a shame [TS]

  of stones looking like a candy cane [TS]

  instead of something nice but the back [TS]

  is the true deep red that I want it so [TS]

  so there you go it's not it's not all [TS]

  terrible but it's not great either if [TS]

  you could get that red one with a black [TS]

  front that might look nice I might [TS]

  consider that one but they don't make it [TS]

  alright final final bit from apples and [TS]

  a husband in two weeks ago that we were [TS]

  winding our way through slowly and [TS]

  painfully is the new ipod min as i [TS]

  mentioned earlier the ipod nano has been [TS]

  another sort of playground for Apple [TS]

  where they did the fat nano if you lined [TS]

  up all the nanos from the beginning of [TS]

  time to now if you would not guess that [TS]

  these are all the same product if they [TS]

  didn't all just share the name because [TS]

  it started off as like kind of tall and [TS]

  vertical it's like that's what an ipod [TS]

  and it was it's really skinny tall and [TS]

  vertical then I got fat and then [TS]

  eventually got square with a touchscreen [TS]

  and it's just like you know what is the [TS]

  ipod nano is just yeah but nano is a the [TS]

  product the ipod that Apple makes it's [TS]

  this it's this price point and it is [TS]

  smaller than the ones that is smaller [TS]

  than a classic that's basically the only [TS]

  defining characteristic of now small [TS]

  that an iPod Touch smaller than a [TS]

  classic and hits like 150 dollar price [TS]

  point more or less up and down from [TS]

  there now looking at this nano I have to [TS]

  say again not having seen in person only [TS]

  looking at photographs but they're very [TS]

  high res photographs and their apples [TS]

  photographs so I'm assuming they're [TS]

  showing the device in the best possible [TS]

  light it looks as if some crappy Asian [TS]

  mp3 player was given to apples product [TS]

  photography team I said look we know [TS]

  this thing is a hideous monstrosity but [TS]

  we're going to give it to the best [TS]

  product for drivers in the world and 3d [TS]

  render people and so does make it look [TS]

  as good you can [TS]

  but this thing does not look apple like [TS]

  in any way to me in particular that [TS]

  volume rocker slits which looks like [TS]

  it's right from the 80s right off of a [TS]

  sony walkman like where it's got the [TS]

  plus and minus and it's a single switch [TS]

  and it's like little scooped out like [TS]

  that looks right from the ACE it does [TS]

  not look like an apple product at all to [TS]

  me the overall shape of this thing is [TS]

  not distinctive or strong it is [TS]

  basically like if you looked at it in [TS]

  profile it's like a a rectangle with [TS]

  rounded end caps more or less on our [TS]

  capsule-shaped right so that's that's [TS]

  the profile this thing but it is not [TS]

  that shape is not strongly communicated [TS]

  in the design that to compare it to the [TS]

  old nanos which was similar was like a [TS]

  sort of a the cross section was exactly [TS]

  the same and had curved edges and was [TS]

  straight up and down straight front [TS]

  straight back that one was like a single [TS]

  solid pieces of aluminum curved into [TS]

  that shape and extruded and that was [TS]

  communicated through the whole device [TS]

  right this one has that faceplate [TS]

  they'll sort of Lumia looking face plate [TS]

  that's sort of a different color and a [TS]

  rounded rectangle inside a square [TS]

  rectangle like this is hard to explain [TS]

  without someone looking at but if you [TS]

  look at it head-on it's a perfect [TS]

  rectangle with sharp edges inset into [TS]

  that is a white rectangle with curved [TS]

  edges and it's just it breaks up the [TS]

  design does not and that stupid rocker [TS]

  thing on the side does not say it's not [TS]

  pure to it's true to its form like [TS]

  Johnny I aviso he's talking about how [TS]

  they were making the the sunflower imac [TS]

  the one that had the horizontal base [TS]

  shaped like a dome and then like the arm [TS]

  and the thing like let each piece be [TS]

  true to itself the the body of the [TS]

  computer is squat and flatten close to [TS]

  the ground and the screen is very thin [TS]

  and light and floating in the air none [TS]

  of these parts of nano are true to [TS]

  themselves just this is a kind of [TS]

  mongrel thing that doesn't say anything [TS]

  to me with its form except for I you [TS]

  know I I'm not an apple product and then [TS]

  the home button the home button with the [TS]

  circular thing on it it also says Asian [TS]

  rip off to me because like this oh it's [TS]

  got the circle because the shape inside [TS]

  the home button is supposed to reflect [TS]

  the shape of the little icons that you [TS]

  hit on the screen so on the iphone it's [TS]

  a rounded rectangle there's all little [TS]

  applications your iPhone or rounded [TS]

  rectangles now these are round little [TS]

  circles right and so they put a circle [TS]

  thing but it looks for all the world [TS]

  like someone made a bed asian knockoff [TS]

  of an apple project I can there's got [TS]

  slightly wrong like oh you know and you [TS]

  put some that outline in the middle yeah [TS]

  I think it's a circle just go with that [TS]

  right that's what it looks like in same [TS]

  thing with the icons on the screen it's [TS]

  like okay well we can't do the rounded [TS]

  rectangles that would look too much like [TS]

  Apple let's just do these circle things [TS]

  and of course the reason they do these [TS]

  circle things is because this thing is [TS]

  not running iOS at least as far as I [TS]

  read anywhere i'm sort of sure if it was [TS]

  I would have read it already but [TS]

  regardless even if it was running on iOS [TS]

  it doesn't run iOS applications it comes [TS]

  with applications you can't add more to [TS]

  it as far as i know i'm assuming it's [TS]

  running that proprietary OS that the [TS]

  previous nano ran there was i mean maybe [TS]

  it's even drive from that pic so stuff [TS]

  remember the pic so companies and [TS]

  examples operating systems for its [TS]

  original so what's going on what's going [TS]

  on there it's that time again alright [TS]

  it's not it's not my heart it's the [TS]

  neighbor's yard pay don't have that much [TS]

  land so the neighbors are close to me [TS]

  and what can you do we're almost done [TS]

  here alright Oh what's a little leaf [TS]

  blowing between friends so that's a [TS]

  staple of the likely network I feel like [TS]

  I like it a lot yeah I never did get to [TS]

  get the sanding in the banging from [TS]

  Marco but the leaf blowers you universal [TS]

  yeah yeah so this is not running iOS I'm [TS]

  assuming now and so it has it can't look [TS]

  like an iOS device when people will buy [TS]

  it and think oh I can put my favorite [TS]

  app on there i can put angry birds in [TS]

  there and they'll get it and realize [TS]

  they just a temp Wi-Fi or any other [TS]

  network connection be no you can't put [TS]

  your apps on there it just has apps that [TS]

  it comes with so I understand the need [TS]

  to make sure there's no confusion and [TS]

  customers minds but it looks for all the [TS]

  world like a ripoff of an Apple device [TS]

  that's crappier and it kind of is [TS]

  because you would like to put apps on [TS]

  there like you're gonna give this thing [TS]

  a big touchscreen not quite as big as an [TS]

  old ipod touch touchscreen but it's [TS]

  bigger than the little tiny touch screen [TS]

  and you're gonna make me tap on things [TS]

  to launch them and stuff and you're [TS]

  gonna give me a home button it's like so [TS]

  close you're so close right so the [TS]

  question in my mind is ignoring the [TS]

  physical design of this which I'm sure [TS]

  will change in a generation or two and [TS]

  we'll just all forget about this one [TS]

  like the fat nano right when does the [TS]

  Nano go iOS I mean I'm assuming it go to [TS]

  a point as soon as they're able to make [TS]

  one hundred and fifty dollar device that [TS]

  runs iOS the going iOS means all sorts [TS]

  of things means you got to be able to [TS]

  use the app store you got to have [TS]

  networking is like it's basically got to [TS]

  have the capabilities of an ipod touch [TS]

  you have to put why [TS]

  by in there you have to put a cpu that's [TS]

  capable of running whatever the current [TS]

  version of iOS is you have to put enough [TS]

  RAM there to do that yeah a big enough [TS]

  screen so that people don't have to you [TS]

  know resize their apps so basically [TS]

  becomes like this is ever go iOS or does [TS]

  it come look like a third platform where [TS]

  you've got ipad apps it's getting [TS]

  confusing your ipad apps and you have [TS]

  iphone apps those are clearly two [TS]

  different things and ipad app is not an [TS]

  iphone app they're different things like [TS]

  they could look entirely I know you can [TS]

  make universal apps but from the user [TS]

  interface perspective Apple would like [TS]

  you to make two different app [TS]

  experiences for the same platforms even [TS]

  if it's in a universal app now you have [TS]

  tall and short iphone screens so that's [TS]

  another difference that in platforms but [TS]

  that I'm sure that will eventually go [TS]

  away and they'll all be taller right and [TS]

  then we are assuming there's gonna be [TS]

  the ipad mini thing but those are just [TS]

  gonna be ipad app so you're okay there [TS]

  but if they did I've if the ipad ipod [TS]

  nano when iOS now you definitely need [TS]

  another category of applications you [TS]

  can't run phone apps on it you can't run [TS]

  a pet ipad apps on you've only can only [TS]

  run on ipod nano apps on it because if [TS]

  you make the screen big enough to run [TS]

  iphone apps then doesn't it just become [TS]

  an ipod touch like how it stops being [TS]

  the Nano then like now you're just [TS]

  making a different ipod touch right and [TS]

  that doesn't make sense to me so i don't [TS]

  know i like i thought there was a chance [TS]

  that they would try to make a go iOS [TS]

  this time around and maybe like just it [TS]

  uses iOS under covers but you don't know [TS]

  that you can't load apps onto and stuff [TS]

  like that just to make it easier for [TS]

  them internally because i got to think [TS]

  again the team that does the OS for the [TS]

  ipod nanos i'm sure they're all nice [TS]

  people but it seems like they're not [TS]

  unlike the glory project right well [TS]

  still you know they're still making a [TS]

  device it a lot of people use them going [TS]

  to be appreciative of that well yeah [TS]

  it's a it's not like it's not like the [TS]

  number one project but it's not like [TS]

  it's bad oh I only write the OS for like [TS]

  it one of apple's best selling products [TS]

  like oh wow what a crap job you have [TS]

  it's not like microsoft kin team right [TS]

  Green you work really hard and make [TS]

  something that actually is interesting [TS]

  they just can it like two weeks later [TS]

  okay it's not that bad but yeah Apple is [TS]

  such a focused company than like mac and [TS]

  iOS like that's all they do you know [TS]

  their TV thing runs iOS because like [TS]

  they just and in the mac and iOS are [TS]

  still basically based on the same [TS]

  platform it's all darwin under the [TS]

  covers is so much sharing it's like all [TS]

  the wood behind one hour there's so much [TS]

  apples corporate philosophy and then [TS]

  these little weird things off to the [TS]

  side it and TV the TV boxes are really [TS]

  interesting because they originally ran [TS]

  a variant of Mac OS and switched to a [TS]

  baron of iOS right you know their [TS]

  product strategies just at the platform [TS]

  but it's always been one of those two [TS]

  big big platforms that they do and then [TS]

  like the ipods and the nano is like [TS]

  first the ipods like oh that doesn't run [TS]

  OS it's just you know kind of interface [TS]

  with a little click wheel but eventually [TS]

  everything becomes an OS and it seems [TS]

  inevitable that apple will have to [TS]

  address the ipod mount of either [TS]

  canada's a product or folded into the [TS]

  ipod touch or make a third platform for [TS]

  small things and i was actually excited [TS]

  about the idea of it's staying in that [TS]

  small watch size and basically morphing [TS]

  into a SmartWatch because that would [TS]

  truly be a different platform and you [TS]

  wouldn't be tempted to try to run like [TS]

  iphone apps and stuff on it like but [TS]

  that apparently was not meant to me who [TS]

  knows maybe we'll switch back to it you [TS]

  know we did have the diversion into the [TS]

  button lyst shuffle and then Apple [TS]

  change it in mind went back so this [TS]

  there's nothing preventing apple from [TS]

  trying this hideous thing out for a [TS]

  while and then going back to the little [TS]

  watch size nano in the next generation I [TS]

  don't particularly recommend that i do [TS]

  recommend they make this device and look [TS]

  better and i'm not a big fan of the [TS]

  little circle button type things sounds [TS]

  like that's all I've got in the Nano [TS]

  that is my least favorite product from [TS]

  the announcement by far but you know I'm [TS]

  sure they'll sell a lot of them and it's [TS]

  fine it's just it's just the ipod nano i [TS]

  wonder what the future holds for that [TS]

  because they'd like you said they do [TS]

  experiment a lot with that and I I don't [TS]

  i think i think it's almost like we [TS]

  should expect a complete redesign of it [TS]

  every every year so every couple of [TS]

  years yeah i'm like why do they keep [TS]

  read it seems like they keep read a tiny [TS]

  but they haven't i mean i guess they [TS]

  want to make it better but like they [TS]

  haven't even decided like what their [TS]

  goals are because this is totally [TS]

  different than a little watch thing like [TS]

  it's like our goal is to make it as [TS]

  small as possible okay that's not our [TS]

  goal this time because it's not the [TS]

  smallest possible thing they made it [TS]

  bigger so think of a big screen on it I [TS]

  don't know they're the girls keep [TS]

  changing but the price point has not [TS]

  changed like that's the thing that [TS]

  unifies this product it's a thing it's [TS]

  smaller than the big things and cheaper [TS]

  than the expensive things but not a [TS]

  shuffle right the shuffle like has been [TS]

  more standardized like I really like [TS]

  that gum stick shuffle the original one [TS]

  long skinny things yeah so we can make [TS]

  it really small with a clip well I got [TS]

  one yeah and then they went too far and [TS]

  got rid of all the buttons nice okay [TS]

  let's back up again so the shuffle is [TS]

  kind of like back in a groove now like [TS]

  what will happen with the shuffle it'll [TS]

  go away or we'll just stick with this [TS]

  design like this like it's a small [TS]

  square with a little clip on it and [TS]

  maybe it'll change the stuff that's on [TS]

  the front of it but yeah I do a lot of [TS]

  my listening most of my pockets [TS]

  listening actually on a shuffle on a [TS]

  series of shuffles that I've had because [TS]

  they tend to die painful deaths because [TS]

  they're so small and can easily be [TS]

  washed and dropped and stepped on other [TS]

  things like that all right one thirty I [TS]

  think we're done we did 88 minutes I [TS]

  mean that's not is that enough it's like [TS]

  a machine it's enough man it's like an [TS]

  there we go where these short shows [TS]

  again 130 that's a short show all right [TS]

  all right then well you can follow John [TS]

  siracusa on twitter SI RAC USA he's also [TS]

  on the alpha dot net and dan benjamin on [TS]

  twitter and dan on that alpha that app [TS]

  that net thing which do you use that [TS]

  Johnny's still using that yeah actually [TS]

  have a thing on in my notes may will do [TS]

  for the next show but a topic related to [TS]

  that I still use it alright so that's it [TS]

  and we want to say thanks very much our [TS]

  sponsors and listen we haven't [TS]

  encouraged people to do this for a while [TS]

  but you can rate the show rate and [TS]

  review the show by going just to iTunes [TS]

  and searching for hypercritical of [TS]

  course you need an account and then you [TS]

  can go and write the show and it helps [TS]

  really helps promote the show and helps [TS]

  new the sooners find the show's things [TS]

  are very important we appreciate so [TS]

  thank you very much for doing that John [TS]

  you have a really good week you to them [TS]

  take care I [TS]

  [Music] [TS]

  you [TS]