Hypercritical

◼   ► it was like yeah this is hypercritical [TS]

◼   ► weekly talk show ruminating on exactly [TS]

◼   ► what is wrong in the world of Apple and [TS]

◼   ► related technologies and businesses [TS]

◼   ► nothing is so perfect that it cannot be [TS]

◼   ► complained about by my friend news John [TS]

◼   ► Syracuse I'm Dan Benjamin today is [TS]

◼   ► Friday September 28th 2012 this is [TS]

◼   ► episode number 87 of hyper critical like [TS]

◼   ► to say thanks very much to our three [TS]

◼   ► amazing sponsors harvest get harvest [TS]

◼   ► calm gazelle.com and MailChimp calm we [TS]

◼   ► would also like to say thank you so much [TS]

◼   ► to our bandwidth sponsor been here with [TS]

◼   ► us this whole month of September love it [TS]

◼   ► if you would check these guys out igloo [TS]

◼   ► your digital workplace give updates have [TS]

◼   ► discussions and share files with your [TS]

◼   ► team all in one place check them out [TS]

◼   ► sign up and get started igloo software [TS]

◼   ► com / 5 by 5 hello John rodin how are [TS]

◼   ► you this fine friday afternoon last [TS]

◼   ► Friday in September 2012 I'm just fine [TS]

◼   ► great it's rainy day here in New England [TS]

◼   ► rainy day here today to in Austin in [TS]

◼   ► Austin Texas a little bit of a little [TS]

◼   ► bit of rain all right supposed to read [TS]

◼   ► more later but what's a little bit of [TS]

◼   ► rain in Austin it's like half a [TS]

◼   ► centimeter they do get rain here there [TS]

◼   ► is a rainy season there is a rainy [TS]

◼   ► season who had rested this morning yeah [TS]

◼   ► begins and ends it begins and ends today [TS]

◼   ► yeah so what's going down sorry this for [TS]

◼   ► some time for some follow-up feo what's [TS]

◼   ► going down all right yeah yeah we're [TS]

◼   ► good we're gonna do it again today we're [TS]

◼   ► gonna do another short show it's gonna [TS]

◼   ► happen whatever you say I can do [TS]

◼   ► whatever you want to do say i'm crankin [TS]

◼   ► here last time i did they what i thought [TS]

◼   ► was a short anything under the two hours [TS]

◼   ► by the way in case you're wondering is [TS]

◼   ► well consider shorts at him through [TS]

◼   ► short showing people say oh like an hour [TS]

◼   ► 40 minutes that is short for you a [TS]

◼   ► hundred nineteen minutes that's a short [TS]

◼   ► show that's right we're into another one [TS]

◼   ► today our first bit of follow-up is [TS]

◼   ► shira wild and he has some follow up on [TS]

◼   ► the topic of Apple stores replacing your [TS]

◼   ► product with new versus refurbished [TS]

◼   ► don't you remember on the lash we had an [TS]

◼   ► apple genius right in to say that they [TS]

◼   ► do all their replacements from retail [TS]

◼   ► stock like you're not going to get a [TS]

◼   ► refurbished thing you're gonna get a [TS]

◼   ► brand new device right out of the box [TS]

◼   ► just like as if you had bought new Shero [TS]

◼   ► wrote in to contest this account and say [TS]

◼   ► he says anyone who has ever had an [TS]

◼   ► iphone or ipad replaced in the apple [TS]

◼   ► store will know and I do because I've [TS]

◼   ► had both replaced they do not give you a [TS]

◼   ► brand new replacement they may give you [TS]

◼   ► a so-called remanufactured product right [TS]

◼   ► which potentially Kane contains parts [TS]

◼   ► taken from previously used products they [TS]

◼   ► even make you sign something that says [TS]

◼   ► you understand that accept this I've [TS]

◼   ► done this twice so now I don't know what [TS]

◼   ► to believe Apple Genius writes in and [TS]

◼   ► says nope it's always from retail stock [TS]

◼   ► and then a person right saying to say [TS]

◼   ► they had to sign a document saying that [TS]

◼   ► they understand that what you're getting [TS]

◼   ► is not an actual new replacement so does [TS]

◼   ► that bother you I don't know it's a he [TS]

◼   ► it's he said he said situation here I [TS]

◼   ► don't know who'd believe I've haven't [TS]

◼   ► had any experiences myself so I can't [TS]

◼   ► say one way or the other although maybe [TS]

◼   ► i will when i finally get around to [TS]

◼   ► making a genius bar appointment how yet [TS]

◼   ► another genius PowerPoint for my [TS]

◼   ► thunderbolt display it's iced haven't [TS]

◼   ► taken it back since the last time I [TS]

◼   ► complain about it so update update us on [TS]

◼   ► the stat of the status or as you would [TS]

◼   ► say status of your display you had three [TS]

◼   ► times you've taken this thing in two [TS]

◼   ► times two times yeah first time I took [TS]

◼   ► it in they did two replacements during [TS]

◼   ► that single visit so that counts as a [TS]

◼   ► single visit but they swapped out parts [TS]

◼   ► two times got it back didn't work [TS]

◼   ► brought it back in they replaced all the [TS]

◼   ► same parts again got it back it did work [TS]

◼   ► but either i forgot to check whether the [TS]

◼   ► camera worked or the camera went bad [TS]

◼   ► sometime in the future so now i have [TS]

◼   ► something where the camera camera [TS]

◼   ► doesn't work like it doesn't recognize [TS]

◼   ► that it even has a camera in the display [TS]

◼   ► at all anywhere so i gotta bring it back [TS]

◼   ► again and this will be the third trip i [TS]

◼   ► just haven't gotten around to it yet i [TS]

◼   ► did extend the warranty which is why i'm [TS]

◼   ► not in such a hurry to bring it in [TS]

◼   ► because i've got time you know [TS]

◼   ► everything else works the camera not [TS]

◼   ► working isn't that big of a deal so when [TS]

◼   ► I do bring it in maybe this time they'll [TS]

◼   ► give me a whole new one or maybe [TS]

◼   ► you they'll just open it up and [TS]

◼   ► reconnect the camera maybe they forgot [TS]

◼   ► to plug in a cable or something I don't [TS]

◼   ► know let me perfectly happen if they [TS]

◼   ► just opened it up and plugged in the [TS]

◼   ► camera because so far this one is [TS]

◼   ► working and I don't take my chances with [TS]

◼   ► getting a replacement that has the [TS]

◼   ► problems my original and even if it's a [TS]

◼   ► brand new replacement so we'll see and [TS]

◼   ► speaking of the innards of apples stuff [TS]

◼   ► on the last show we talked about the [TS]

◼   ► iphone 5 physical features of the iPhone [TS]

◼   ► 5 the iphone 5 that i still have not yet [TS]

◼   ► seen in person although my brother got [TS]

◼   ► one this week hope I haven't seen his [TS]

◼   ► it'd either haven't seen any buddies and [TS]

◼   ► I didn't get to the apple store to see [TS]

◼   ► it but anyway we talked a lot about the [TS]

◼   ► design last week and about the lightning [TS]

◼   ► connector and Dustin Masterson wrote in [TS]

◼   ► to point me to almost immediately after [TS]

◼   ► last week's show to point me to the [TS]

◼   ► ifixit teardown of the iphone 5 in [TS]

◼   ► particular about the Lightning connector [TS]

◼   ► that has the little dents in the side of [TS]

◼   ► it that I speculated that maybe little [TS]

◼   ► ball bearings going to those dents I [TS]

◼   ► kind of make it like click in you know [TS]

◼   ► click back out and he sent me this thing [TS]

◼   ► for my fix it put in the chat room here [TS]

◼   ► this is the zoomed in picture of what [TS]

◼   ► does the thing that receives the [TS]

◼   ► Lightning connector look like and it's [TS]

◼   ► got the Lightning connector in the same [TS]

◼   ► picture so it's got a you know a little [TS]

◼   ► thing with contacts on it it's at eight [TS]

◼   ► in there one two three or yeah six seven [TS]

◼   ► eight nine nine yeah I think its nine [TS]

◼   ► little pins there I don't know maybe I [TS]

◼   ► can't count anyway ah the key part is in [TS]

◼   ► the upper left where it shows the thing [TS]

◼   ► that grabs on to the little dents in the [TS]

◼   ► sides of the lighting bolt connector and [TS]

◼   ► it is not too tiny ball bearings on [TS]

◼   ► Springs good at what it actually is is a [TS]

◼   ► very cheap cruddy looking bent piece of [TS]

◼   ► metal with curves on the end and kind of [TS]

◼   ► like a like a spring type clip where [TS]

◼   ► it's squished together and when you [TS]

◼   ► press the connector in it spreads it [TS]

◼   ► apart slightly on those little things [TS]

◼   ► clicking I'm you know I'd imagine trying [TS]

◼   ► to make tiny ball bearings and honey [TS]

◼   ► springs at these sizes is impractical [TS]

◼   ► and this is probably the best way to do [TS]

◼   ► this is just destroys my illusion of the [TS]

◼   ► magic machinery that's going on inside [TS]

◼   ► their reality probably the most reliable [TS]

◼   ► and best thing to use is this bent piece [TS]

◼   ► of metal and that's what they're [TS]

◼   ► actually using so there you have it [TS]

◼   ► illusion shattered of the [TS]

◼   ► world inside apples devices and related [TS]

◼   ► to a lighting connector when I was [TS]

◼   ► talking about why was defending the move [TS]

◼   ► to lightning connector and saying I [TS]

◼   ► couldn't believe that people thought [TS]

◼   ► that they should stick with the 30 pin [TS]

◼   ► connector after 10 years and complaining [TS]

◼   ► that the change in the connector it [TS]

◼   ► seems to me the biggest no-brainer ever [TS]

◼   ► to get rid of that old connector I said [TS]

◼   ► come on people it's not like you know it [TS]

◼   ► would be like PC still coming with ps2 [TS]

◼   ► connections and when I said that I [TS]

◼   ► should have put in my normal hedging and [TS]

◼   ► everything but I figured I'll let it fly [TS]

◼   ► well about three minutes after the show [TS]

◼   ► ended Mike Wahlstrom wrote into said say [TS]

◼   ► you mentioned that new PCs don't come [TS]

◼   ► with ps2 connections wrong my new pc [TS]

◼   ► comes with ps2 connection and so he gave [TS]

◼   ► me a link to the pc this is a beautiful [TS]

◼   ► pc the product name is the acer easy [TS]

◼   ► 3731 hyphen you are to 1t 21.7 camera [TS]

◼   ► one desktop computer yes I totally the [TS]

◼   ► AZ 3731 if--and you are 20 MP is one of [TS]

◼   ► my favorite pieces yeah I mean the two [TS]

◼   ► the 21 the 21 feet was a piece of crap I [TS]

◼   ► mean you don't want that you don't even [TS]

◼   ► know how to shorten it you're trying to [TS]

◼   ► look for a spot but yeah anyway ah and [TS]

◼   ► you I have the Amazon link to it in the [TS]

◼   ► show notes please no one actually buy [TS]

◼   ► this machine looks terrible um he sent a [TS]

◼   ► zoomed in picture of the actual ps2 [TS]

◼   ► ports themselves who they are oh there [TS]

◼   ► it is it there it is in the chat room [TS]

◼   ► Thank You Jenna yes and and you know you [TS]

◼   ► maybe you can tell this from your [TS]

◼   ► misspent pc youth why do they insist on [TS]

◼   ► making the colors of the plastic inside [TS]

◼   ► of the ps2 ports these hideous pastel [TS]

◼   ► colors like it must be some sort of [TS]

◼   ► widespread agreement because these [TS]

◼   ► disgusting colors have always you know [TS]

◼   ► do you recognize them like them yeah the [TS]

◼   ► vga is always blue and the mouse i [TS]

◼   ► believe well here it is in your picture [TS]

◼   ► the mouse is like this pastel sort of [TS]

◼   ► green and then the keyboard is they [TS]

◼   ► purple and this is the way that it that [TS]

◼   ► it's always been and I remember way way [TS]

◼   ► way back there were no colors and people [TS]

◼   ► were always complaining that they didn't [TS]

◼   ► know because you know us us Mac people [TS]

◼   ► are spoiled you just plug something in [TS]

◼   ► and it just works and it was that way [TS]

◼   ► for a very very very long time and of [TS]

◼   ► course the ps2 style connector for the [TS]

◼   ► mouse and keyboard look the same so [TS]

◼   ► people would complain so they said I [TS]

◼   ► will color code them that's the [TS]

◼   ► the way of the pc's don't don't make it [TS]

◼   ► either or color code so that's where [TS]

◼   ► what came about but I don't know why [TS]

◼   ► they picked those colors I think whoever [TS]

◼   ► first innovated that just did it and [TS]

◼   ► everyone else copied them as their want [TS]

◼   ► to do in the PC world yeah that's I mean [TS]

◼   ► of all their hideous colors that [TS]

◼   ► probably not match your color scheme and [TS]

◼   ► like just you can't kill them here is a [TS]

◼   ► modern-day computer still got those ugly [TS]

◼   ► colors in it and we aren't those ports [TS]

◼   ► the same like they're putting the little [TS]

◼   ► picture there and the different colors [TS]

◼   ► to make you feel better but they're [TS]

◼   ► exactly equivalent right there's no [TS]

◼   ► there's no actual difference between [TS]

◼   ► hugging or keep like it they're both ps2 [TS]

◼   ► ports right now they're the same but one [TS]

◼   ► is for the mouse one is for the keyboard [TS]

◼   ► but for meaning like it's a meaningless [TS]

◼   ► it's like no you can't you can't swap [TS]

◼   ► them why can't you swap them you can't [TS]

◼   ► the pc wants what it wants you can't [TS]

◼   ► invite irq conflict oh yeah something [TS]

◼   ► like they're they're plugged in there [TS]

◼   ► they're hardwired come on and come to [TS]

◼   ► know you can't put the mouse and no you [TS]

◼   ► have to plug the key yet right here is [TS]

◼   ► fo is saying this it's a ps2 you have to [TS]

◼   ► plug the keyboard into the keyboard port [TS]

◼   ► that's crazy you can't swap them how [TS]

◼   ► good how can you have two ports but that [TS]

◼   ► are physically identical but one of this [TS]

◼   ► is why I'm saying this is why they're [TS]

◼   ► color-coded it's not color code and the [TS]

◼   ► cable remember this the cable on the [TS]

◼   ► game because people were still be [TS]

◼   ► confused they went to cables are [TS]

◼   ► color-coded yeah so the end the end of [TS]

◼   ► the cable for the keyboard would be the [TS]

◼   ► matching purple and you would then you'd [TS]

◼   ► all that must go here that must go here [TS]

◼   ► I don't know how people get I know [TS]

◼   ► nothing about pcs I don't want to know [TS]

◼   ► alright moving on I'm about the slippery [TS]

◼   ► phone and by the way if you have all [TS]

◼   ► sorts of Corrections about pcs these can [TS]

◼   ► you can direct these specifically okay [TS]

◼   ► man look there is there is a color [TS]

◼   ► coding scheme thank you to who sent this [TS]

◼   ► smack foo i will add this to the show [TS]

◼   ► notes by the way you can find the show [TS]

◼   ► notes for this episode of hypercritical [TS]

◼   ► by going to five by five TV / [TS]

◼   ► hypercritical / 87 and you will see all [TS]

◼   ► of these notes but here there is [TS]

◼   ► something called the pc system design [TS]

◼   ► guide it says it's a series of hardware [TS]

◼   ► design requirements recommendations for [TS]

◼   ► the IBM pc compatibl personal computers [TS]

◼   ► compiled by Microsoft and Intel from [TS]

◼   ► 1997 to 2001 [TS]

◼   ► aimed to help manufacturers provide [TS]

◼   ► hardware that makes best use of [TS]

◼   ► capabilities microsoft windows operating [TS]

◼   ► system and to simplify the setup of such [TS]

◼   ► computer skipping down here are here is [TS]

◼   ► the color guide green is for the ps2 [TS]

◼   ► mouse purple ps2 keyboard and then you [TS]

◼   ► have black red for USB and white for USB [TS]

◼   ► 2 and sky blue for us p 3 and it just [TS]

◼   ► goes on and on and on the other give you [TS]

◼   ► forgot Darla borna or tia we'll see it's [TS]

◼   ► supposed to be purple for the ps3 to [TS]

◼   ► keyboard and green but they're not green [TS]

◼   ► and purple they're like pastel green and [TS]

◼   ► pastel purple white mixed in but dust [TS]

◼   ► and of course blue for the old analog [TS]

◼   ► monitor yeah 15-pin vga our old friend [TS]

◼   ► maybe the next time Apple takes public [TS]

◼   ► questions from the audience someone can [TS]

◼   ► ask why don't you color code reports [TS]

◼   ► with the official purpled like just like [TS]

◼   ► to follow up to the intel sticker guy [TS]

◼   ► alright alright so now let us move on to [TS]

◼   ► that too slippery iphones last week [TS]

◼   ► talked the title of last week's show was [TS]

◼   ► naked robotic core was about how Apple [TS]

◼   ► is not addressing in any way the [TS]

◼   ► slipperiness of its devices it is [TS]

◼   ► leaving that entirely as a third-party [TS]

◼   ► opportunity and simply making its device [TS]

◼   ► as small as it possibly can to give [TS]

◼   ► people the option if you want it to be [TS]

◼   ► if you don't you think it's fine you get [TS]

◼   ► to be fine if you don't think it's fine [TS]

◼   ► you put your own case on so the best of [TS]

◼   ► both worlds because of course if they [TS]

◼   ► put their own anti-slip design and the [TS]

◼   ► thing it would be thicker and we're out [TS]

◼   ► and so on and so forth so I get two [TS]

◼   ► types of feedback about this first one [TS]

◼   ► this is this is a unique one that had [TS]

◼   ► heard before this is Abby Beckert saying [TS]

◼   ► that the three the first iphone the 3g [TS]

◼   ► and 3gs were slippery but the 4 or 4s [TS]

◼   ► and 5 have right angled corners that [TS]

◼   ► have significant grip on anything soft [TS]

◼   ► like your skin so saying of the sharp [TS]

◼   ► edges of the thing like dig into your [TS]

◼   ► skin and grip more than the curved ones [TS]

◼   ► do that doesn't make sense to me from a [TS]

◼   ► physical perspective because you would [TS]

◼   ► imagine that a curved surface would have [TS]

◼   ► more contact area than a sharp pointy [TS]

◼   ► edge and it's all about how much surface [TS]

◼   ► of service contact there is in terms of [TS]

◼   ► friction but maybe it also has to do [TS]

◼   ► with the pressure at the if it's a small [TS]

◼   ► contact patch but higher pressure but I [TS]

◼   ► don't know [TS]

◼   ► either way psychologically he feels that [TS]

◼   ► the for the 4 or 4s and 5s since they [TS]

◼   ► have the right angle corners provide [TS]

◼   ► more grip the main piece of feedback I [TS]

◼   ► got about the slipperiness was that [TS]

◼   ► slipperiness is a key feature to get in [TS]

◼   ► and out of your pocket like because if [TS]

◼   ► it's not slipping up it's a pain to get [TS]

◼   ► into your pocket and a pain to get out [TS]

◼   ► of your pocket you wanted to be slippery [TS]

◼   ► so it slides right into your pocket and [TS]

◼   ► so it slides right now in this area I [TS]

◼   ► would say that grip eNOS it also has an [TS]

◼   ► important function in your pocket [TS]

◼   ► because a phone that slides in and out [TS]

◼   ► of your pocket very easily is much more [TS]

◼   ► likely to slide out of your pocket when [TS]

◼   ► you're sitting on a couch you know or [TS]

◼   ► you get up from the couch and comes out [TS]

◼   ► in that name is it that sounds crazy but [TS]

◼   ► just after I would send like a piece of [TS]

◼   ► feedback saying this to somebody someone [TS]

◼   ► on Twitter or somewhere else send me a [TS]

◼   ► story that they had just that day gotten [TS]

◼   ► up from couch had their phone slide out [TS]

◼   ► of their pocket and crack on the floor [TS]

◼   ► so that does happen so I I feel like [TS]

◼   ► grip enos also has no obviously don't [TS]

◼   ► want to be super grippy because then [TS]

◼   ► really you know if it's really really [TS]

◼   ► really grippy it is hard to get in on [TS]

◼   ► your pocket but as someone who has had a [TS]

◼   ► silicone rubber total coverage on the [TS]

◼   ► back of my device case on all the ipod [TS]

◼   ► touches that i've owned and i put these [TS]

◼   ► things in my pockets I have no problem [TS]

◼   ► sliding this thing out and I can't [TS]

◼   ► imagine anything grippier then soft [TS]

◼   ► silicone rubber coating the entire back [TS]

◼   ► of an ipod touch I get it in that in my [TS]

◼   ► pack it's no problem so I don't think [TS]

◼   ► that's a reason not too pretty to be [TS]

◼   ► slippery but again the point of that [TS]

◼   ► show is not that Apple is neglecting its [TS]

◼   ► responsibility to make the things not [TS]

◼   ► slippery merely that what they've [TS]

◼   ► decided to do to address it is to not [TS]

◼   ► address it at all and concentrate on [TS]

◼   ► making the thing as small and as durable [TS]

◼   ► as possible they're making the naked [TS]

◼   ► robotic core and if that's what you want [TS]

◼   ► you've got it like that's the advantage [TS]

◼   ► of their decision not to do that if [TS]

◼   ► that's your ideal device and you don't [TS]

◼   ► care about slipperiness or you don't [TS]

◼   ► think it's slippery you think it's an [TS]

◼   ► advantage Apple makes that product for [TS]

◼   ► you but if you want it to not be [TS]

◼   ► slippery you have the option of adding [TS]

◼   ► in case to it and making it slightly [TS]

◼   ► thicker or whatever I think we'll talk [TS]

◼   ► about this more me guess the ipod touch [TS]

◼   ► which is one of our topics for tonight [TS]

◼   ► because we didn't get to it last time [TS]

◼   ► i'll be record again sent me a picture [TS]

◼   ► of another change in the iphone [TS]

◼   ► five or at least on his iphone 5 you [TS]

◼   ► know the little charger that the iphone [TS]

◼   ► fire hoses you you have an iphone 5 9 i [TS]

◼   ► do is right here yeah and you know the [TS]

◼   ► little like white whatever it's not a [TS]

◼   ► wall where I guess it is a wall work [TS]

◼   ► it's the the two-prong charger I don't [TS]

◼   ► know if there's a right it's the same as [TS]

◼   ► the 4s one right it's little white [TS]

◼   ► square little no no different I I don't [TS]

◼   ► believe there's any difference at all [TS]

◼   ► and in fact I haven't even unboxed the [TS]

◼   ► iphone 5 when I just started you just [TS]

◼   ► plugged right into the the one from the [TS]

◼   ► floor yeah so he has found a difference [TS]

◼   ► if you look at the link i just put in [TS]

◼   ► the chat room okay he's got his iphone 5 [TS]

◼   ► ball ward next to the iphone 4 4 s wall [TS]

◼   ► wart and you look at that picture can [TS]

◼   ► you spot the difference there one looks [TS]

◼   ► really old and crappy and the other one [TS]

◼   ► looks new they both look at alden crap [TS]

◼   ► man the interior looks like they're of [TS]

◼   ► the old it looks like an old style USB [TS]

◼   ► port with the sort of bent aluminum and [TS]

◼   ► the the new one which is on the left and [TS]

◼   ► should probably be on the right because [TS]

◼   ► you want to go from left to right in [TS]

◼   ► chronological order if you're in a [TS]

◼   ► western country it has these sort of two [TS]

◼   ► little bumps poking through the plastic [TS]

◼   ► that are almost like they almost look [TS]

◼   ► like little rollers in a way a little [TS]

◼   ► ball bearings no so the difference is [TS]

◼   ► there's this in the show notes yes okay [TS]

◼   ► the thing that you slot there's a slot [TS]

◼   ► for you to put your USB connector into [TS]

◼   ► right and on the old one the inside of [TS]

◼   ► that slot is made of metal like that [TS]

◼   ► it's you know it's like the walls and [TS]

◼   ► ceiling and floor of that hole are made [TS]

◼   ► of this little bent piece of metal and [TS]

◼   ► the new one the inside is all plastic [TS]

◼   ► except for these two little metal [TS]

◼   ► contacts that are poking up yeah I'm [TS]

◼   ► fine doesn't that's an interesting [TS]

◼   ► change to me because most people say [TS]

◼   ► that all like their cheaping out that's [TS]

◼   ► that's sort of the old our parents [TS]

◼   ► generation philosophy they used to have [TS]

◼   ► something that was made of metal and now [TS]

◼   ► it's made of plastic and therefore it's [TS]

◼   ► cheaper but I look at that and I think [TS]

◼   ► metal is just another opportunity for [TS]

◼   ► something to corrode you know you're [TS]

◼   ► sliding metal against metal and you know [TS]

◼   ► impurities can get in there and you get [TS]

◼   ► oxidation and you know who knows what [TS]

◼   ► else the only thing that really needs to [TS]

◼   ► be metal the contacts so I think this [TS]

◼   ► new design is assuming it's you know [TS]

◼   ► sturdy plastic and just as sturdy as the [TS]

◼   ► metal was before this is better because [TS]

◼   ► metal sliding it's plastic the plastic [TS]

◼   ► is less likely to oxidize [TS]

◼   ► have some other strange electrochemical [TS]

◼   ► reaction with the metal thing or sliding [TS]

◼   ► into it and really you just need the [TS]

◼   ► contacts to be there so I give a thumbs [TS]

◼   ► up to this design change unless it's [TS]

◼   ► really thin crappy plastic and it cracks [TS]

◼   ► easily man it's been but I hadn't seen [TS]

◼   ► that in any other reports so there you [TS]

◼   ► go can you peek in size yours i'm [TS]

◼   ► assuming yours looks like that I don't [TS]

◼   ► know it's in you know it's in the box [TS]

◼   ► like on the wall or you don't didn't [TS]

◼   ► even take it out no but it didn't it d [TS]

◼   ► what we're looking at here this is not [TS]

◼   ► what mine came with so you didn't get [TS]

◼   ► the little though this is the this is [TS]

◼   ► the fat one I've got the tiny little [TS]

◼   ► little tiny square one that they give [TS]

◼   ► you now this is for a night this is for [TS]

◼   ► an iPad you think Sam I looking at the [TS]

◼   ► right am I looking at the right image [TS]

◼   ► you only pay signora imagine I could be [TS]

◼   ► wrong I could have missed transcribed it [TS]

◼   ► he could have said this was for his ipad [TS]

◼   ► this here's I mean this I have not again [TS]

◼   ► I haven't even unboxed the one for the [TS]

◼   ► ipad either i just use the old ones but [TS]

◼   ► these are the fat ones the the i gotta [TS]

◼   ► get a picture this thing he says this is [TS]

◼   ► for the iphone 5 the iphone 5 is an [TS]

◼   ► interesting USB socket on the wall I [TS]

◼   ► don't get this hold on i'm looking for [TS]

◼   ► the what do they call that thing it's [TS]

◼   ► not a wall wart it is a wall wart that [TS]

◼   ► because it like the metal prongs that go [TS]

◼   ► into the outlet stick right out of the [TS]

◼   ► thing so you think it comes a wart on [TS]

◼   ► your wall all right i'm gonna show you [TS]

◼   ► picture what came in mind hang on this [TS]

◼   ► good thing we're this is what people [TS]

◼   ► tuned in for anything all right you [TS]

◼   ► can't do it to yourself yeah I'm [TS]

◼   ► supposed to do it yo there's this here [TS]

◼   ► you go you're welcome for that that's [TS]

◼   ► what mine came with let's what do you [TS]

◼   ► call that thing oh oh yeah okay so that [TS]

◼   ► it but and I'm gonna show you if it it [TS]

◼   ► did not come with this ignore the URL it [TS]

◼   ► did not come with that that is what my [TS]

◼   ► iPad came with my i phone came with a [TS]

◼   ► little the little ride yeah I don't know [TS]

◼   ► but not on what this is the ambition you [TS]

◼   ► can you can come in and tell us what's [TS]

◼   ► what but the email says here is it here [TS]

◼   ► is a much much better picture that third [TS]

◼   ► link I just sent you that's what that's [TS]

◼   ► what came with the iphone [TS]

◼   ► that's obviously totally different and [TS]

◼   ► if you look inside that one do you see [TS]

◼   ► hang on I'm gonna go get it all right [TS]

◼   ► all right hang on gonna go get I'll be [TS]

◼   ► right back not even edit this out so you [TS]

◼   ► entertain them all hey everybody in the [TS]

◼   ► chat room what would you like to talk [TS]

◼   ► about well Dan's gone yeah now I go away [TS]

◼   ► for the seven second delay for the [TS]

◼   ► people in the chat room to see what I [TS]

◼   ► just asked and then reply everyone [TS]

◼   ► saying the small one is what came with [TS]

◼   ► their 4s lots of boats for paleo diet [TS]

◼   ► hmm no i don't think i'm going to talk [TS]

◼   ► about that I dare already did a whole [TS]

◼   ► show about journey so I'm not going to [TS]

◼   ► talk about that no we don't have them we [TS]

◼   ► don't have anything you don't have [TS]

◼   ► anything no we don't have anything get [TS]

◼   ► just the old ones yes we have no bananas [TS]

◼   ► yes we have no bananas well that was a [TS]

◼   ► successful excursion yeah now we have [TS]

◼   ► nobody has anything here this mystery [TS]

◼   ► will remain yeah but I'll tell you what [TS]

◼   ► I'll tell you what this evening I will [TS]

◼   ► tweet what's what's inside of the [TS]

◼   ► charger there you go but it that is [TS]

◼   ► absolutely not that big thing yeah I [TS]

◼   ► mean I think that that makes sense to [TS]

◼   ► matter but maybe he was confused about [TS]

◼   ► you know you know it was the American I [TS]

◼   ► don't know cuz it maybe it's a [TS]

◼   ► translation thing I'm getting trying to [TS]

◼   ► give him the benefit of the doubt I [TS]

◼   ► think he's at work all right and next [TS]

◼   ► piece of fallout from comes from someone [TS]

◼   ► named Tim Cook he says our customers [TS]

◼   ► that Apple we strive to make world-class [TS]

◼   ► products that deliver the best [TS]

◼   ► experience possible to our customers [TS]

◼   ► with the launch of our new maps last [TS]

◼   ► week we fell short on his commitment [TS]

◼   ► we're extremely sorry for the [TS]

◼   ► frustration this has caused our [TS]

◼   ► customers and we're doing everything we [TS]

◼   ► can to make maps better so there you [TS]

◼   ► have it some fella named Tim Cook he [TS]

◼   ► says his signs his letter tim cook [TS]

◼   ► apple's CEO okay well he said we know [TS]

◼   ► he's a listener we know he's a siracusa [TS]

◼   ► fan he says sorry about the maps we know [TS]

◼   ► they're not great it's a bummer and now [TS]

◼   ► this is this is a typical example of [TS]

◼   ► good apple corporate communications like [TS]

◼   ► a little screen full of text it's [TS]

◼   ► straightforward in the first paragraph [TS]

◼   ► as we are extremely sorry and not [TS]

◼   ► they're not sorry that we're frustrated [TS]

◼   ► we're sorry for the frustration that [TS]

◼   ► this has caused what is this this them [TS]

◼   ► falling short on their commitment to [TS]

◼   ► make the best products so it's you know [TS]

◼   ► it's it's pretty much as direct as you [TS]

◼   ► can get we did something wrong we're [TS]

◼   ► sorry we're doing everything we can to [TS]

◼   ► make it better there's a couple of [TS]

◼   ► paragraphs of explanation at the bottom [TS]

◼   ► is the second last paragraph i think is [TS]

◼   ► the most surprising it says while we're [TS]

◼   ► improving maps you can try alternatives [TS]

◼   ► by downloading maps apps from map apps [TS]

◼   ► from the App Store like Bing Map Quest [TS]

◼   ► ways WA ze yeah or use google or Nokia [TS]

◼   ► Maps by going to their websites and [TS]

◼   ► creating an icon on your home screen [TS]

◼   ► they creating an icon on your home [TS]

◼   ► screen goes to a help page tells you how [TS]

◼   ► to do that for people who don't know [TS]

◼   ► this is kind of interesting where [TS]

◼   ► they're like they're giving you by name [TS]

◼   ► explicit things that you can add like [TS]

◼   ► they don't they do they do link to the [TS]

◼   ► app store and they linked to how to [TS]

◼   ► create an icon your arm screen they [TS]

◼   ► don't link the words Bing Map Quest in [TS]

◼   ► ways to their product pages but this is [TS]

◼   ► a pretty big endorsement when Apple and [TS]

◼   ► its corporate communication names your [TS]

◼   ► app by name as something that they [TS]

◼   ► suggest you use while Apple gets its [TS]

◼   ► stuff together you know we know we know [TS]

◼   ► we're kind of venomous here but we want [TS]

◼   ► you I guess it's kind of promoting their [TS]

◼   ► place saying hey even if us is that the [TS]

◼   ► platform vendor drops the ball you do [TS]

◼   ► have other options of course you can't [TS]

◼   ► make those your default maps app and on [TS]

◼   ► blah blah blah but you know what do you [TS]

◼   ► want and so this that I think is the [TS]

◼   ► most surprising part of this where [TS]

◼   ► they're they're naming names and [TS]

◼   ► pointing you to use something else [TS]

◼   ► they're like we know we messed up in [TS]

◼   ► fact we know we messed up so bad that [TS]

◼   ► you're probably going to want to not use [TS]

◼   ► this thing that we shipped until we get [TS]

◼   ► our stuff in order so why don't you try [TS]

◼   ► these other apps you know and then a [TS]

◼   ► little closing paragraph about how [TS]

◼   ► everything they do is aimed at making [TS]

◼   ► their products the best in the world yes [TS]

◼   ► yes anyway that's that's reasonable you [TS]

◼   ► don't need to have an intent antennagate [TS]

◼   ► style press conference I think because [TS]

◼   ► this is straightforward they ship [TS]

◼   ► something it's not as good as the thing [TS]

◼   ► it replaced their sorry they're working [TS]

◼   ► on it right the antennagate thing I [TS]

◼   ► actually wrote a blog thing had ours [TS]

◼   ► about this one had happened that press [TS]

◼   ► conference bothered me a lot not because [TS]

◼   ► I think the antenna issue was [TS]

◼   ► big deal as many many people did and [TS]

◼   ► many people rope in and say this antenna [TS]

◼   ► thing is the end of the world apples is [TS]

◼   ► deceiving everybody they need to be sued [TS]

◼   ► the iphone 4 is you know total failures [TS]

◼   ► product blah blah blah I don't believe [TS]

◼   ► any of that but when they did the [TS]

◼   ► antenna gate press conference this when [TS]

◼   ► steve jobs are still a lot he did the [TS]

◼   ► hall comrades like he was defensive he's [TS]

◼   ► like fine you want you want some bumpers [TS]

◼   ► here's some bumpers right he was super [TS]

◼   ► defensive and in the thing and he never [TS]

◼   ► directly addressed the issue and the [TS]

◼   ► issue was like a did explanation of like [TS]

◼   ► look you know we can hold all these [TS]

◼   ► other phones they have problems and it's [TS]

◼   ► not just our phone and this is just [TS]

◼   ► something that happens blah blah blah [TS]

◼   ► blah I never once no one asked in the [TS]

◼   ► audience and he never addressed the [TS]

◼   ► question of was on I shouldn't but [TS]

◼   ► everyone's mind which is alright we get [TS]

◼   ► all this we believe everything you say [TS]

◼   ► the question is did apples decision to [TS]

◼   ► go with an external antenna make its [TS]

◼   ► phone more susceptible to you know the [TS]

◼   ► interference from hands gripping it like [TS]

◼   ► that like they would not they wouldn't [TS]

◼   ► even entertain the answer in all this [TS]

◼   ► episode loans also have this problem [TS]

◼   ► it's like does Apple's phone have it [TS]

◼   ► more because the antenna is me out like [TS]

◼   ► do you take responsibility Apple for [TS]

◼   ► making the decision to put the antenna [TS]

◼   ► on the outside therefore making your [TS]

◼   ► phone more susceptible than a similar [TS]

◼   ► phone with the antenna on the inside and [TS]

◼   ► maybe the answer was no maybe the answer [TS]

◼   ► is no doesn't make it more susceptible [TS]

◼   ► but you have to answer it you have to [TS]

◼   ► say okay now people may be wondering our [TS]

◼   ► decision to put the the intent on the [TS]

◼   ► outside does that make our phone more [TS]

◼   ► susceptible to this will actually be [TS]

◼   ► tested it and no is not more susceptible [TS]

◼   ► as exactly as susceptible as all these [TS]

◼   ► other phones we tested or its average in [TS]

◼   ► the range or whatever they kind of do [TS]

◼   ► that in a roundabout way by saying other [TS]

◼   ► phones have the same problem but they [TS]

◼   ► never they never talked about their [TS]

◼   ► responsibility because they're the ones [TS]

◼   ► who decided to put the antenna on the [TS]

◼   ► outside where you can touch it with your [TS]

◼   ► skin right no one made them do that it's [TS]

◼   ► not a property inheritance cell phones [TS]

◼   ► it is their phone that they made that [TS]

◼   ► had vant on the outside and I killed me [TS]

◼   ► that they would never address that [TS]

◼   ► especially since I think the answer [TS]

◼   ► probably would have been like our [TS]

◼   ► decision to put the antenna on the [TS]

◼   ► outside mayor Sloane's our phone [TS]

◼   ► slightly more susceptible but it's still [TS]

◼   ► within like the average range like there [TS]

◼   ► was an answer that did not make apple [TS]

◼   ► look bad what did make apple look bad [TS]

◼   ► was it dancing around that issue and and [TS]

◼   ► you know making like they didn't want to [TS]

◼   ► answer didn't want to address it [TS]

◼   ► directly they only wanted to talk about [TS]

◼   ► it in broad terms right [TS]

◼   ► I think that was a I mean and that was [TS]

◼   ► of course a perfect encapsulation Steve [TS]

◼   ► Jobs personality because I'm sure he [TS]

◼   ► totally thought this was just a blown [TS]

◼   ► out of proportion any warrants blew it [TS]

◼   ► on proportion but he got real defense [TS]

◼   ► that's just that's just his personality [TS]

◼   ► and as we know as it turns out that [TS]

◼   ► issue was not the end of the world they [TS]

◼   ► sold millions of iphone 4s people use [TS]

◼   ► them you know in action actually yeah [TS]

◼   ► they actually were able to check their [TS]

◼   ► email em a call yeah oh well you know [TS]

◼   ► they're on a teen teen but not you know [TS]

◼   ► like the thing is it was such a [TS]

◼   ► non-issue in it that that's the problem [TS]

◼   ► with this thing is my I look at it as a [TS]

◼   ► corporate communication issue not as the [TS]

◼   ► actual technical issue cuz the actual [TS]

◼   ► technical issue was minor and they fixed [TS]

◼   ► it with the the antenna switching and [TS]

◼   ► all that stuff and now we just forget [TS]

◼   ► all about but anyway this seems much [TS]

◼   ► more direct they're not hemming and [TS]

◼   ► hawing ascariasis I it's on us we ship [TS]

◼   ► this thing it's not as good as we hoped [TS]

◼   ► it would be we're sorry we're trying to [TS]

◼   ► fix it so thumbs up an apple thumbs up [TS]

◼   ► and Tim Cook uh now fix those maps [TS]

◼   ► details really Tim Cook they're waiting [TS]

◼   ► yeah sure I mean I'm sure it's Steve [TS]

◼   ► Jobs existed a control freak and I would [TS]

◼   ► imagine tim cook it like buses got to do [TS]

◼   ► all day right right he can write a five [TS]

◼   ► paragraph yeah thank you know I'm you [TS]

◼   ► know they have people i'm sure it's [TS]

◼   ► massage and blah blah blah but when you [TS]

◼   ► read it and you hear the little soothing [TS]

◼   ► Tim Cook voice it sounds like something [TS]

◼   ► he would say right no totally does it's [TS]

◼   ► told I believe it was him yeah Darla sue [TS]

◼   ► her for sponsor okay harvest the hurt [TS]

◼   ► you heard of these guys ring I thought [TS]

◼   ► it was a command I was going to go out [TS]

◼   ► it doesn't begin rob's yeah these guys [TS]

◼   ► harvest they they make the back office [TS]

◼   ► tasks like things like time tracking to [TS]

◼   ► getting time reports and invoicing all [TS]

◼   ► of this stuff they make it super simple [TS]

◼   ► and super easy a get harvest comma 0 [TS]

◼   ► actually get harvest calm / 5 by 5 is [TS]

◼   ► the aura like free to use but let me [TS]

◼   ► tell you about this you want you want to [TS]

◼   ► track some time it doesn't matter if [TS]

◼   ► you're doing client work and you have [TS]

◼   ► multiple projects or if you are a [TS]

◼   ► company with multiple employees I'll [TS]

◼   ► tell you how we use harvest here I have [TS]

◼   ► people who work here with me some of [TS]

◼   ► them are full-time some of them are [TS]

◼   ► part-time some of them are hourly some [TS]

◼   ► of them are contract doesn't matter that [TS]

◼   ► we all use this and this is the way that [TS]

◼   ► we track time and it's incredibly useful [TS]

◼   ► because I can go and say okay how long [TS]

◼   ► did it take to [TS]

◼   ► deuce the show how long did it take to [TS]

◼   ► edit the show how long did it take to [TS]

◼   ► update the CMS all of those things and [TS]

◼   ► then my own time I'll put that in there [TS]

◼   ► and I can figure out what the actual [TS]

◼   ► cost of doing an episode of a show is [TS]

◼   ► very interesting stuff well of course if [TS]

◼   ► your billing clients you need to know [TS]

◼   ► this kind of thing and you need to be [TS]

◼   ► able to show you a client yeah we worked [TS]

◼   ► 100 hours what would you do I we just [TS]

◼   ► worked hundred hours no they won't see [TS]

◼   ► it broken down and you want to be able [TS]

◼   ► to break it down internally for your [TS]

◼   ► internal stuff as well there it makes it [TS]

◼   ► super easy to do all this and then you [TS]

◼   ► can turn those things into invoices and [TS]

◼   ► you invoice your clients right there in [TS]

◼   ► the system collect payment multiple [TS]

◼   ► payment options it's great love these [TS]

◼   ► guys they've been a longtime sponsor and [TS]

◼   ► and more and more people are writing [TS]

◼   ► into let me know they've tried it and [TS]

◼   ► they love these guys you can try to free [TS]

◼   ► for 30 days if you don't fall in love [TS]

◼   ► with it you don't want to switch just [TS]

◼   ► stop using it the trial expires you [TS]

◼   ► don't give them a credit card that's it [TS]

◼   ► if you do like it i think you will then [TS]

◼   ► you enter the code five by five and you [TS]

◼   ► get fifty percent off your first month [TS]

◼   ► you get to do it by November 15 2012 but [TS]

◼   ► go to get harvest com / 5 by 5 doing so [TS]

◼   ► will support the show and signing up and [TS]

◼   ► will make your business better so check [TS]

◼   ► them out get harvest calm / 5 by 5 [TS]

◼   ► sounds like kind of tool that I would [TS]

◼   ► use to find out exactly to once again [TS]

◼   ► confirm that i am working for less than [TS]

◼   ► minimum wage when I spend a bajillion [TS]

◼   ► hours doing in my class 10 review day [TS]

◼   ► you would definitely be able to use that [TS]

◼   ► I would be afraid of the answer but this [TS]

◼   ► is your actual business not something [TS]

◼   ► you do fun you should know the answer [TS]

◼   ► you need some the answer of how much you [TS]

◼   ► know time energy you're spending it [TS]

◼   ► reminds me of a Merlin's whole big thing [TS]

◼   ► about dindi I think he did a blog post [TS]

◼   ► about this i was gonna say he talked [TS]

◼   ► about this in the light recent back to [TS]

◼   ► work but i think he actually wrote [TS]

◼   ► something on the web did you read this [TS]

◼   ► about a tips for people doing pub but i [TS]

◼   ► doing speaking like speaking engagement [TS]

◼   ► okay you yeah you know he has a website [TS]

◼   ► he used to have a website i don't know [TS]

◼   ► fee yeah anyway this is this he was [TS]

◼   ► actually sending an email to a friend [TS]

◼   ► who was asking him hey i'm thinking of [TS]

◼   ► doing speaking engagements could you [TS]

◼   ► give me some tips and he wrote this [TS]

◼   ► whole big thing about correctly [TS]

◼   ► calculating how much time speaking is [TS]

◼   ► actually good to take because even [TS]

◼   ► though they say he's talked about this [TS]

◼   ► michelle you really think it's oh you're [TS]

◼   ► gonna give a 20-minute talk you don't [TS]

◼   ► build it as 20 minutes of your time [TS]

◼   ► that's not how it works and it doesn't [TS]

◼   ► take 20 minutes your time anyway [TS]

◼   ► says for him it takes three days minimum [TS]

◼   ► to do any kind of speaking engagement [TS]

◼   ► not that he doesn't that much anymore I [TS]

◼   ► would put that in the show notes if I [TS]

◼   ► knew the URL but i'll try to find it [TS]

◼   ► after they all look for too funny in the [TS]

◼   ► chat room knows that they can put in the [TS]

◼   ► heat it was on I think I was on his [TS]

◼   ► website not 43 folders me Merlin mancom [TS]

◼   ► hard to keep him his stuff straight he [TS]

◼   ► may have more than one website I'm [TS]

◼   ► suspecting maybe just maybe all right [TS]

◼   ► next bit of follow-up related to maps is [TS]

◼   ► a bit anonymous I don't know why this is [TS]

◼   ► anonymous but I will make an anonymous [TS]

◼   ► because they said please make an [TS]

◼   ► anonymous so here you go bit of [TS]

◼   ► follow-up about iOS 6 maps he says he [TS]

◼   ► lives in wakefield Rhode Island but for [TS]

◼   ► some reason iOS 6 maps has moved all the [TS]

◼   ► businesses in that town to Wakefield [TS]

◼   ► Massachusetts which is a hundred miles [TS]

◼   ► away so if he tries to get direction to [TS]

◼   ► the pizza place down the street it sends [TS]

◼   ► them 100 miles away to Wakefield [TS]

◼   ► Massachusetts this this points to [TS]

◼   ► something that I've seen speculated [TS]

◼   ► about a lot online which is that it's [TS]

◼   ► not so much that Apple has bad data but [TS]

◼   ► that taking this data and like [TS]

◼   ► integrating it from all the various data [TS]

◼   ► sources something may be going wrong and [TS]

◼   ► they're like it's not like this you know [TS]

◼   ► you don't have the right roads or you're [TS]

◼   ► missing your road here you forgot this [TS]

◼   ► road is runway here it is a Wakefield [TS]

◼   ► Rhode Island all the businesses are [TS]

◼   ► ending up on weekly of Massachusetts [TS]

◼   ► like so the business landmarks must be [TS]

◼   ► coming for devaron place on the roads or [TS]

◼   ► whatever and they're not integrating the [TS]

◼   ► right way and there must be custom set [TS]

◼   ► of matching of like oh here all these [TS]

◼   ► Wakefield businesses let's put them in [TS]

◼   ► Wakefield but they get the wrong state [TS]

◼   ► and it's kind of near work you know so [TS]

◼   ► that's a problem and I don't know any [TS]

◼   ► more than anyone else knows about this [TS]

◼   ► but the more reports that we get these [TS]

◼   ► actual issues make me think that there [TS]

◼   ► are problems in every level of this you [TS]

◼   ► know data doesn't have the right [TS]

◼   ► granularity date is just wrong or the [TS]

◼   ► data is right and it's just mapped to [TS]

◼   ► the wrong place I don't envy the task [TS]

◼   ► Apple has head of us and that leads to [TS]

◼   ► the next bit of fault from Joe lion who [TS]

◼   ► has an awesome name ah he says you could [TS]

◼   ► like it better if it was Joe mountain [TS]

◼   ► lion no just line is fine that's King [TS]

◼   ► the jungle mountain lion is was like a [TS]

◼   ► puma or something it's not even though [TS]

◼   ► anyway sorry biologist did I remember [TS]

◼   ► what family Matt lines going so he says [TS]

◼   ► he thinks Apple maps will never catch [TS]

◼   ► never in all caps catch up to the [TS]

◼   ► quality coverage accuracy of google map [TS]

◼   ► simply because the sheer amount of brute [TS]

◼   ► force also in all caps in man-hours and [TS]

◼   ► dollars that Google is willing to spend [TS]

◼   ► on adding new and better information to [TS]

◼   ► their database Apple has shown that it [TS]

◼   ► rarely if ever chooses the brute force [TS]

◼   ► method instead tries to solve problems [TS]

◼   ► with engineering prowess and cleverness [TS]

◼   ► that is Apple tends to favor elegant [TS]

◼   ► simple solutions while Google would be [TS]

◼   ► just as happy to pay an army of people [TS]

◼   ► to manually solve the problem and [TS]

◼   ► sometimes simply an army of people can [TS]

◼   ► come up with better results than even [TS]

◼   ► the smartest most clever algorithms this [TS]

◼   ► is one of my fears as well with Apple [TS]

◼   ► taking over maps like I understand the [TS]

◼   ► reason they did it and I think maps [TS]

◼   ► unlike say something like web search is [TS]

◼   ► finite and bounded there's only one [TS]

◼   ► earth it has a finite amount of surface [TS]

◼   ► on it you know like but it's always [TS]

◼   ► changing I know but it's not changing as [TS]

◼   ► fast as like the web for example you [TS]

◼   ► don't need to re-index the entire Earth [TS]

◼   ► every 15 minutes right you can you know [TS]

◼   ► delays are acceptable there takes a long [TS]

◼   ► time to build new roads and everything [TS]

◼   ► right ah so it seems like the size of [TS]

◼   ► the problem maybe Apple can handle but [TS]

◼   ► they've just never been good at this [TS]

◼   ► type of problem like they just want to [TS]

◼   ► partner were somebody who has already [TS]

◼   ► solved that in integrating everything [TS]

◼   ► but Google is you know goulds it's [TS]

◼   ► blowing to do crazy stuff like whatever [TS]

◼   ► the book scanning project is like you [TS]

◼   ► know what if we could OCR scan every [TS]

◼   ► book in the world that would be cool [TS]

◼   ► that was searchable right it's like and [TS]

◼   ► any other company they be like haha yeah [TS]

◼   ► that'd be cool right uh but then google [TS]

◼   ► says no let's just pay people to sit [TS]

◼   ► there and open a book and put it [TS]

◼   ► facedown on the scanner then turn the [TS]

◼   ► page and put the book face down on the [TS]

◼   ► scanner and turn the page and put like [TS]

◼   ► and they just they just do it like the [TS]

◼   ► same thing with the street view it's [TS]

◼   ► like all right well well we need to that [TS]

◼   ► I guess we need a whole bunch of cars it [TS]

◼   ► was cameras on the top there like [TS]

◼   ► network connected and just have them [TS]

◼   ► drive over every street in the US okay [TS]

◼   ► and go like that type of project doesn't [TS]

◼   ► happen at Apple but and that's a huge [TS]

◼   ► advantage to google has a that they're [TS]

◼   ► willing to do that and beat that they [TS]

◼   ► have done it so far you know they've [TS]

◼   ► done so much I think the last thing I [TS]

◼   ► read was the Google was like doing [TS]

◼   ► underwater stuff just to show off and [TS]

◼   ► everything like can you sit picture a [TS]

◼   ► project like that happening an apple [TS]

◼   ► like Apple decides the street view is [TS]

◼   ► important yeah and it decides okay we're [TS]

◼   ► going to get a fleet of cars we're gonna [TS]

◼   ► pay a bunch of people and we're going to [TS]

◼   ► drive all over the entire United States [TS]

◼   ► it's not like they don't have the money [TS]

◼   ► but it's just not in Apple's corporate [TS]

◼   ► culture and I think Joe is right that [TS]

◼   ► Apple's culture is like oh let's find a [TS]

◼   ► clever engineering solution let's find a [TS]

◼   ► way to [TS]

◼   ► get that data from elsewhere or computed [TS]

◼   ► dynamically or integrate these five data [TS]

◼   ► sources and then you have that one of [TS]

◼   ► the interesting idea that Merlin is just [TS]

◼   ► emphasis from a while ago but Sir he's [TS]

◼   ► put it in the chair he says you're dead [TS]

◼   ► to me Dan dead but I thought it was in [TS]

◼   ► reference to this but it wasn't I'm [TS]

◼   ► sorry to interrupt you there are so many [TS]

◼   ► reasons he could be saying that I doubt [TS]

◼   ► really hard sighs for definite down on [TS]

◼   ► something in Purdue any way I please [TS]

◼   ► continue thought you'd appreciate so the [TS]

◼   ► most recent fun theory I saw which I [TS]

◼   ► think this was just totally made up but [TS]

◼   ► and would have tremendous privacy [TS]

◼   ► implications and probably isn't [TS]

◼   ► happening but it's fun to think about is [TS]

◼   ► that the new panorama feature on iOS 6 [TS]

◼   ► that you can use with your iphone 5 and [TS]

◼   ► I think it works on a 4 and 4s to write [TS]

◼   ► the panorama image thing Apple will just [TS]

◼   ► collect those and eventually it will [TS]

◼   ► have the equivalent of street view just [TS]

◼   ► people taking panoramic pictures which [TS]

◼   ► is not true and would not work but it's [TS]

◼   ► a fun thing to think of but that's but [TS]

◼   ► that's still even that crazy idea is [TS]

◼   ► different than saying all right this is [TS]

◼   ► the problem we have and we're going to [TS]

◼   ► solve it with brute force by having [TS]

◼   ► thousands of people drive thousands of [TS]

◼   ► miles and you know or and fix this type [TS]

◼   ► of thing and that costs lots of money [TS]

◼   ► and take lots of time and it's not the [TS]

◼   ► approach that will tends to take and [TS]

◼   ► mapping is this type of solution jogos [TS]

◼   ► ons that people seem to think that Apple [TS]

◼   ► has an engineering problem like it can [TS]

◼   ► be solved with more elegant engineering [TS]

◼   ► or reanalyzing the road data or [TS]

◼   ► rejiggering the routing algorithms are [TS]

◼   ► making their three algorithms smarter or [TS]

◼   ► collecting real life usage data from [TS]

◼   ► users and he like myself also thinks [TS]

◼   ► that the amount of data they get from [TS]

◼   ► like people trying to correct things as [TS]

◼   ► limit i think talked about in the last [TS]

◼   ► show like what do you say you're like [TS]

◼   ► this place is messed up but you're not [TS]

◼   ► there manually drawing the roads with [TS]

◼   ► your fingers or something somebody has [TS]

◼   ► to fix it like a human being and if you [TS]

◼   ► get millions and millions of people [TS]

◼   ► doing that you still need people to go [TS]

◼   ► and fix the data so we think small [TS]

◼   ► apples map engineering make it better [TS]

◼   ► they'll still lagged behind because [TS]

◼   ► they're unwilling to employ thousands of [TS]

◼   ► people to do mundane tasks and blah blah [TS]

◼   ► blah and he gave me a link to this [TS]

◼   ► article in the Atlantic that I think I [TS]

◼   ► had seen and actually into the paper [TS]

◼   ► before we haven't gotten to reading it's [TS]

◼   ► called how Google builds its maps and [TS]

◼   ► what it means for the future of [TS]

◼   ► everything and it talks about the links [TS]

◼   ► that Apple goes do to do all the mapping [TS]

◼   ► stuff that they do [TS]

◼   ► Google rather and I'm this is my big [TS]

◼   ► fear with the maps like I really like I [TS]

◼   ► said the last show it's clear to me that [TS]

◼   ► Apple is committed to making the maps [TS]

◼   ► better they think it's something that [TS]

◼   ► they have to control and do and like I [TS]

◼   ► said that they've already got planned [TS]

◼   ► out in the future that keynote [TS]

◼   ► presentation where they can say our maps [TS]

◼   ► weren't great but made them better now [TS]

◼   ► we believe we have the best maps in the [TS]

◼   ► world but when will that happen and will [TS]

◼   ► they really have the best maps in the [TS]

◼   ► world because Google's not standing [TS]

◼   ► still I think and this is a corporate [TS]

◼   ► culture thing like apples corporate [TS]

◼   ► culture is work smarter not harder which [TS]

◼   ► is a pretty darn good corporate culture [TS]

◼   ► and make some tons and tons of money and [TS]

◼   ► the biggest company in the world like [TS]

◼   ► thumbs up on that thing but in certain [TS]

◼   ► areas it may be that you know Google [TS]

◼   ► work smarter and harder like they're [TS]

◼   ► really smart about how they do their [TS]

◼   ► Street View stuff and how they integrate [TS]

◼   ► input from people and how they do the [TS]

◼   ► corrections but they also work harder [TS]

◼   ► like it's it's like a brute force method [TS]

◼   ► combined with engineering the cleverness [TS]

◼   ► and so far I haven't seen anything [TS]

◼   ► except perhaps manufacturing what Apple [TS]

◼   ► is willing to go the brute force route [TS]

◼   ► but even in manufacturing they're [TS]

◼   ► willing to make other people they [TS]

◼   ► partner and pay some money up front to [TS]

◼   ► build stuff and help you know the [TS]

◼   ► factories get on their feet and stuff [TS]

◼   ► like that but they don't own that stuff [TS]

◼   ► so uh this is really the first like sort [TS]

◼   ► of Apple can't Apple can't escape this [TS]

◼   ► Apple can't ignore it or shirk it or [TS]

◼   ► think it's not important or whatever [TS]

◼   ► like they could be so many other things [TS]

◼   ► like they can't leave this as a hobby [TS]

◼   ► it's not like Apple TV it's not like you [TS]

◼   ► know selling movies and music where they [TS]

◼   ► can just wait for the partners to come [TS]

◼   ► around this is a critical got to happen [TS]

◼   ► you know main line business our most [TS]

◼   ► important product has to be fixed [TS]

◼   ► everybody knows about it type of thing [TS]

◼   ► they there's no getting around this is [TS]

◼   ► no waffling for years like they've been [TS]

◼   ► doing with television everything like [TS]

◼   ► that they have to do this maps thing [TS]

◼   ► right and so this is the first real test [TS]

◼   ► of their corporate culture I guess I [TS]

◼   ► cloud was kind of another them because [TS]

◼   ► they had to have some online thing and [TS]

◼   ► but there it wasn't on such a tight [TS]

◼   ► timeline like every 10 mobileme stunk [TS]

◼   ► and the I cut came out and it's slowly [TS]

◼   ► rolling out it's not that big of a deal [TS]

◼   ► but I'm if you buy that phone in the [TS]

◼   ► maps are bad that is a big thing that [TS]

◼   ► anybody can see whereas iCloud being [TS]

◼   ► flaky I mean that's also bad but it's [TS]

◼   ► probably not as critical to the average [TS]

◼   ► person as the map so let's check back in [TS]

◼   ► a year and see how this all wet because [TS]

◼   ► I think this is a real [TS]

◼   ► test of a purse call / culture they've [TS]

◼   ► shown that they're not been able to turn [TS]

◼   ► their culture around to be like a server [TS]

◼   ► focused company to concentrate on the [TS]

◼   ► cloud they're not doing iCloud as well [TS]

◼   ► as other cloud-based computing companies [TS]

◼   ► are maps is different than cloud stuff [TS]

◼   ► much more critical and I think it's [TS]

◼   ► something that Apple could do but it [TS]

◼   ► will mean changing their culture to say [TS]

◼   ► in their meeting why don't we just hire [TS]

◼   ► people to drive all the roads just like [TS]

◼   ► Google did and just someone raised their [TS]

◼   ► hand ago that's not the Apple way that's [TS]

◼   ► crazy we don't do that type of thing [TS]

◼   ► let's find a clever way to do it or [TS]

◼   ► let's part number somebody's already [TS]

◼   ► done that or we can't afford to do that [TS]

◼   ► or I don't know how those meetings go [TS]

◼   ► but it's like you have a hundred billion [TS]

◼   ► dollars what are you saving it for if [TS]

◼   ► maps are important you should be [TS]

◼   ► spending more money than Google on maps [TS]

◼   ► like that's what it comes down to how [TS]

◼   ► much money has google spent on maps from [TS]

◼   ► the day they started doing it until now [TS]

◼   ► yeah an apple needs to spend that much [TS]

◼   ► money you want you're not you know you [TS]

◼   ► sell we're gonna have better maps in [TS]

◼   ► Google but we're going to spend less [TS]

◼   ► money maybe but unless someone has an [TS]

◼   ► awesome brilliant idea to make that [TS]

◼   ► happen and so far apparently they have [TS]

◼   ► it for however many years they've been [TS]

◼   ► working on the iOS 6 maps with all those [TS]

◼   ► acquisitions I don't envy the task ahead [TS]

◼   ► of them but they've this is the path [TS]

◼   ► they've chosen for themselves but the [TS]

◼   ► inner with it's not like that a choice [TS]

◼   ► it's not like they couldn't have chosen [TS]

◼   ► this path well that their choice would [TS]

◼   ► have been you know then again in the [TS]

◼   ► week since we did last show they've been [TS]

◼   ► more stories about what actually [TS]

◼   ► happened between them and it looks like [TS]

◼   ► it's not any one party to blame entirely [TS]

◼   ► just I couldn't come to an agreement we [TS]

◼   ► don't know the details but we can [TS]

◼   ► imagine what they are like we can [TS]

◼   ► imagine with some confidence that what [TS]

◼   ► Apple wanted was vector maps and [TS]

◼   ► turn-by-turn directions those are things [TS]

◼   ► that didn't have I'm sure that's what [TS]

◼   ► they wanted right so we know what [TS]

◼   ► Apple's demands are and then Google's [TS]

◼   ► demands we can imagine with slightly [TS]

◼   ► less certainty but we can imagine what [TS]

◼   ► Google waters but they always want more [TS]

◼   ► information from users the ability to [TS]

◼   ► show more ads like all the stuff that [TS]

◼   ► Google wants and those they just [TS]

◼   ► couldn't come to an agreement I guess [TS]

◼   ► and so Apple had they go off on its own [TS]

◼   ► right but if you know if Matt Apple made [TS]

◼   ► a different decision if they'd cave and [TS]

◼   ► said okay Google you can have more [TS]

◼   ► prominent branding you can have better [TS]

◼   ► access to our user information you can [TS]

◼   ► show your ads you can integrate it with [TS]

◼   ► google latitude or whatever you're you [TS]

◼   ► know branded location-based thing is [TS]

◼   ► then iOS users would currently have [TS]

◼   ► better maps than they do but Apple chose [TS]

◼   ► not [TS]

◼   ► to compromise in that way and they said [TS]

◼   ► no we want to keep our Maps pure we [TS]

◼   ► don't want to have ads we don't want to [TS]

◼   ► give our competitor access to our users [TS]

◼   ► and more information so it's not like [TS]

◼   ► they didn't have a choice they had a [TS]

◼   ► choice that but they they chose based on [TS]

◼   ► their their their corporate values of [TS]

◼   ► user experience which i think that's [TS]

◼   ► that's a good value to have and that [TS]

◼   ► decision is fine but now you're on the [TS]

◼   ► hook to make your own maps and Apple has [TS]

◼   ► not succeeded Tim Cook says we're sorry [TS]

◼   ► we decide to make her own Maps he [TS]

◼   ► doesn't go into it's interesting that he [TS]

◼   ► doesn't go into like oh the reason we're [TS]

◼   ► making it like what he doesn't even [TS]

◼   ► address why are we making her own Maps [TS]

◼   ► like all that all that background stuff [TS]

◼   ► like well Google wasn't giving us the [TS]

◼   ► good stuff and we tried to renegotiate [TS]

◼   ► for the good stuff but we couldn't agree [TS]

◼   ► you know like you know we couldn't come [TS]

◼   ► to an agreement therefore we headed to [TS]

◼   ► our own Maps apple just says we want to [TS]

◼   ► make the best maps we didn't we're sorry [TS]

◼   ► which i think is sufficient ah but it's [TS]

◼   ► not like Apple didn't have a choice they [TS]

◼   ► just made a choice yeah you know based [TS]

◼   ► on what they always make choices on [TS]

◼   ► which is fine but now you're on the hook [TS]

◼   ► to do great maps so I'll be watching to [TS]

◼   ► see how they do i really hope i see i [TS]

◼   ► guess data center is another place for [TS]

◼   ► the kind of brute force it like they did [TS]

◼   ► a humungo data center but even that [TS]

◼   ► stuff like those groups the people who [TS]

◼   ► do the data centers and the server side [TS]

◼   ► stuff and the people who are responsible [TS]

◼   ► for maps don't you feel like you know [TS]

◼   ► the people who actually work on iOS like [TS]

◼   ► it turn their nose up in them when they [TS]

◼   ► walk by them in the cafeteria no they [TS]

◼   ► know those guys are there you know [TS]

◼   ► they're keeping him going it just [TS]

◼   ► especially when Jobs was there because [TS]

◼   ► jobs according to all the stories and [TS]

◼   ► the books everything was like you know [TS]

◼   ► buddy buddy with I of him was all about [TS]

◼   ► the hardware product and he liked the [TS]

◼   ► awesome software when said want to see [TS]

◼   ► what the software people to him do you [TS]

◼   ► think I'd you know Steve Jobs to his [TS]

◼   ► hanging out with server-side people he [TS]

◼   ► only had to saw them when they screwed [TS]

◼   ► up and if they weren't screwing up find [TS]

◼   ► he did Mona like Oh take me through a [TS]

◼   ► tour of your data centers and how we [TS]

◼   ► maybe I'm wrong about this it's hard so [TS]

◼   ► hard to tell from the outside but from [TS]

◼   ► the outside it's so clear that that [TS]

◼   ► Apple's culture technological and [TS]

◼   ► corporate culture is very different from [TS]

◼   ► Google's when it comes to focus on [TS]

◼   ► things like something the cat sitting in [TS]

◼   ► manpower it's weird because you could [TS]

◼   ► argue or you could say that you know [TS]

◼   ► Google's expertise has always been date [TS]

◼   ► and the total lack of user experience [TS]

◼   ► attention until very recently an apple [TS]

◼   ► you could have said was the opposite of [TS]

◼   ► that and that they've always focused [TS]

◼   ► tremendously on the user experience on [TS]

◼   ► the user experience being great and [TS]

◼   ► maybe less on things like data I mean I [TS]

◼   ► don't think ping is a good thing to [TS]

◼   ► point to here but it is an example of [TS]

◼   ► them sort of being in an area outside of [TS]

◼   ► their deep level of expertise and here [TS]

◼   ► you have a situation where Google is [TS]

◼   ► winning because of their data Google is [TS]

◼   ► winning because they have this [TS]

◼   ► incredible volume of data that's been [TS]

◼   ► entered in it's been you know users have [TS]

◼   ► helped create this over the years and [TS]

◼   ► now this is situation where Apple's [TS]

◼   ► weakness in this area has become very [TS]

◼   ► unfortunately very visible yes I'm just [TS]

◼   ► trying to look up the link to the [TS]

◼   ► previous episodes the everybody wants to [TS]

◼   ► rule the world phenomenon where I've [TS]

◼   ► been mown the fact that it's so clear do [TS]

◼   ► that to us what the strengths and [TS]

◼   ► weaknesses of these companies are and [TS]

◼   ► for that brief moment when they were [TS]

◼   ► working together to complement each [TS]

◼   ► other's strengths and weaknesses google [TS]

◼   ► data google search Apple you I Apple [TS]

◼   ► hardware like that those were the golden [TS]

◼   ► years but now everyone's got to split [TS]

◼   ► off on there around the months to do [TS]

◼   ► everything so I was like now we have to [TS]

◼   ► control maps I mean that split was kind [TS]

◼   ► of inevitable because of the difference [TS]

◼   ► in philosophy between the two companies [TS]

◼   ► and business model and like you know [TS]

◼   ► just everything like it's it's like a [TS]

◼   ► marriage doomed to fail you knew it was [TS]

◼   ► gonna fail but you know the wedding [TS]

◼   ► pictures were real nice and the [TS]

◼   ► honeymoon was good right it gets back to [TS]

◼   ► people asking you know I said well [TS]

◼   ► apples not gonna go do search but like [TS]

◼   ► why wouldn't Apple do search you know [TS]

◼   ► why don't we buy DuckDuckGo why doesn't [TS]

◼   ► Apple pull a Bing and compete with [TS]

◼   ► google and search I mean right that's [TS]

◼   ► that that if you have to think of [TS]

◼   ► something that Apple was the least able [TS]

◼   ► to do successfully it would be make a [TS]

◼   ► search engine right I mean ping is like [TS]

◼   ► social and obviously they're terrible [TS]

◼   ► bad and that didn't work and they don't [TS]

◼   ► understand it right but this search [TS]

◼   ► engine is like the hardest big data [TS]

◼   ► problem in the entire world and you know [TS]

◼   ► if your whole company isn't built around [TS]

◼   ► it like you can have a side project put [TS]

◼   ► ten guys on it make something to be with [TS]

◼   ► google and [TS]

◼   ► or back in a year or two years or three [TS]

◼   ► years you know just ask Microsoft how [TS]

◼   ► hard it is it is not easy and I would [TS]

◼   ► not recommend they do that so apples [TS]

◼   ► just gotta find a you know Apple can't [TS]

◼   ► do everything they have to find a way to [TS]

◼   ► work with others saying that's why I [TS]

◼   ► tweeted earlier this week that Apple's [TS]

◼   ► philosophy you know Apple doing maps and [TS]

◼   ► everything is like that it's so clear [TS]

◼   ► that they want to be in control their [TS]

◼   ► own destiny but there are dangers [TS]

◼   ► inherent in that about being in control [TS]

◼   ► of your own destiny and the bottom line [TS]

◼   ► is Apple can't do everything itself it [TS]

◼   ► has to partner with someone about some [TS]

◼   ► things even the biggest company the [TS]

◼   ► world can't do everything it can't be [TS]

◼   ► good at everything can't have seven [TS]

◼   ► different corporate cultures each a [TS]

◼   ► disciplined and focused on one [TS]

◼   ► particular thing so it's got to figure [TS]

◼   ► out a way to to work this out like now [TS]

◼   ► that I'm saying they should abandon [TS]

◼   ► their Maps thing but at a certain point [TS]

◼   ► if a year goes by in this map situation [TS]

◼   ► is still bad people are gonna be like [TS]

◼   ► all right a punk cool kiss and make up [TS]

◼   ► surely you two crazy kids can you know [TS]

◼   ► can work something out right because [TS]

◼   ► maybe android phones are still annoying [TS]

◼   ► and people don't like them and they have [TS]

◼   ► their own set of problems with people [TS]

◼   ► like mad you know what i want i just [TS]

◼   ► want an iphone but i want to be able to [TS]

◼   ► make calls so when it's beyond verizon [TS]

◼   ► and i wanted to have google maps because [TS]

◼   ► they're the best map so we got the [TS]

◼   ► verizon iphone but then we lost the [TS]

◼   ► google maps all right so maybe the the [TS]

◼   ► honeymoon period ended when we as soon [TS]

◼   ► as we lost one of those three things we [TS]

◼   ► got an iphone that can make calls in the [TS]

◼   ► US actually we lost the biz wouldn't get [TS]

◼   ► LTE soon as we get LTE we lost the maps [TS]

◼   ► oh okay i'll have it all yeah i think [TS]

◼   ► apple can come back from this and i [TS]

◼   ► think they can there's no there's no [TS]

◼   ► reason that they can't do exactly what [TS]

◼   ► google did if they want to do it smarter [TS]

◼   ► and cheaper and fine good on them go [TS]

◼   ► nuts but if they can't do it smarter and [TS]

◼   ► cheaper just to exactly what google did [TS]

◼   ► just spend some of your money if this is [TS]

◼   ► such a critically important thing you've [TS]

◼   ► got a hundred billion dollars spent some [TS]

◼   ► of it and do you know and do the brute [TS]

◼   ► force method and it'll still take them [TS]

◼   ► years to catch up and google's to keep [TS]

◼   ► advancing but you got to do what you got [TS]

◼   ► to do so the final bid on maps from Matt [TS]

◼   ► McClure he says how hard would it be for [TS]

◼   ► Apple to run a script comparing the data [TS]

◼   ► in their maps to google maps like [TS]

◼   ► basically just diff apples Maps against [TS]

◼   ► Google in the lab so that's such a [TS]

◼   ► dangerous situation because you know [TS]

◼   ► applicant do whatever wants internally [TS]

◼   ► but at the point where it you know it [TS]

◼   ► dips those things and then says you know [TS]

◼   ► what we can also do wherever we find [TS]

◼   ► differences we can just automatically [TS]

◼   ► make our maps match Google's and like at [TS]

◼   ► that point you're copying apple and [TS]

◼   ► Google's map data and then you're just [TS]

◼   ► gonna get sued and some legal thing [TS]

◼   ► going on or whatever see internally you [TS]

◼   ► can use it as a QA tool but all you can [TS]

◼   ► really do is flag cases where their [TS]

◼   ► differences and then have a human look [TS]

◼   ► at them if you automate the entire [TS]

◼   ► process all you're doing is really [TS]

◼   ► copying Google's map data and I'm pretty [TS]

◼   ► darn sure that copying Google's mec data [TS]

◼   ► is legal and you get you into hot water [TS]

◼   ► so first of all it's clear that Apple [TS]

◼   ► didn't do this because their Maps differ [TS]

◼   ► wildly from Google's in very bad ways [TS]

◼   ► and second I would suggest that it's [TS]

◼   ► probably not a good idea to do this [TS]

◼   ► because it's a very short leap from [TS]

◼   ► simply using it for purposes of QA which [TS]

◼   ► may or may not be legal and copying map [TS]

◼   ► did they're just gonna do themselves no [TS]

◼   ► way around they will though german jim [TS]

◼   ► dalrymple well no I'm a little more [TS]

◼   ► confident because jim dalrymple kind of [TS]

◼   ► boosted my confidence on the Wednesday's [TS]

◼   ► episode of amplified he kind of made me [TS]

◼   ► feel a little bit better about it [TS]

◼   ► alright if there's one thing that Apple [TS]

◼   ► has shown that they're good at as a [TS]

◼   ► company it's reacting to a problem like [TS]

◼   ► when something comes up and it is a [TS]

◼   ► problem and it gets to the point where [TS]

◼   ► the CEO is writing an apology letter [TS]

◼   ► like all hands on deck everyone's going [TS]

◼   ► nuts we're gonna really fix the maps [TS]

◼   ► problem but I don't doubt their resolve [TS]

◼   ► to do so what I doubt what I doubt is [TS]

◼   ► their their ability to do so like that [TS]

◼   ► that same result was there for iCloud [TS]

◼   ► for example this molding thing as a mess [TS]

◼   ► we totally need to have a cloud you know [TS]

◼   ► online network based strategy that does [TS]

◼   ► not like mobile me because it's not [TS]

◼   ► competitive at all we need to make a [TS]

◼   ► good one and so they game up with iCloud [TS]

◼   ► which was a really big effort and an [TS]

◼   ► ongoing effort but the reality is like [TS]

◼   ► it's better than mobile me but it's not [TS]

◼   ► as reliable as Google stuff and still [TS]

◼   ► flaky and there are problems all tied up [TS]

◼   ► with the you know the app store and [TS]

◼   ► sandboxing the iCloud api's like it's [TS]

◼   ► they really put a big effort into it and [TS]

◼   ► their results to like me so far anyway [TS]

◼   ► yeah maybe maps is an easier problem [TS]

◼   ► than cloud computing at least as far as [TS]

◼   ► Apple's concerned we'll see I'll get it [TS]

◼   ► right [TS]

◼   ► by the way Merlin has tweeted us the [TS]

◼   ► link is entitled speaking for yourself [TS]

◼   ► and that is in the show notes why is he [TS]

◼   ► listening to show but not in a chat room [TS]

◼   ► like it's like you're he can't do like [TS]

◼   ► two different things at one time he [TS]

◼   ► can't listen and type or or read at the [TS]

◼   ► same time but he's wasting his time but [TS]

◼   ► let's think the show like wasting maybe [TS]

◼   ► what I'm saying like he could be doing [TS]

◼   ► other things he's chosen to invest his [TS]

◼   ► time in the show but not to the degree [TS]

◼   ► that he wants to be in the chat room [TS]

◼   ► where he doesn't communicate more yeah [TS]

◼   ► he doesn't really work in the same way [TS]

◼   ► that other people do and I don't mean [TS]

◼   ► like he doesn't have a job work I mean [TS]

◼   ► like is the way his mind works in need [TS]

◼   ► this is this is his fuel this show with [TS]

◼   ► you on it is his fuel he'll be ten times [TS]

◼   ► more productive later today because he's [TS]

◼   ► heard he's heard you and he likes a live [TS]

◼   ► experience all right second sponsors [TS]

◼   ► gazelle it's the fast and simple way to [TS]

◼   ► sell your iphones macbooks other [TS]

◼   ► smartphones to just get an iphone you're [TS]

◼   ► wondering what to do with your old one [TS]

◼   ► or an ipod touch or really any [TS]

◼   ► smartphone or an old computer even if [TS]

◼   ► your phone is broken they will buy it [TS]

◼   ► they will buy it so you go to gazelle [TS]

◼   ► com Gaz elem you go there you tell you [TS]

◼   ► pick the device that you have do you [TS]

◼   ► want to sell from their list you tell [TS]

◼   ► them the condition like i said i'll even [TS]

◼   ► buy a broken one then you get a [TS]

◼   ► risk-free offer and it locks in the [TS]

◼   ► price for 30 days so any time the next [TS]

◼   ► 30 days you send it by the way they pay [TS]

◼   ► for shipping and then they send you [TS]

◼   ► money they send you a check or they'll [TS]

◼   ► pay pal ateam there's no risk it's not [TS]

◼   ► like you are you know selling it to [TS]

◼   ► somebody on eBay or Craigslist or [TS]

◼   ► something like that which did so fine [TS]

◼   ► way to sell things but there's no risk [TS]

◼   ► with gizelle they give you a price and [TS]

◼   ► that's how much money you're gonna get [TS]

◼   ► they pay for shipping they pay for [TS]

◼   ► everything and I've used these guys have [TS]

◼   ► been using them for a long time now they [TS]

◼   ► paid 50 million dollars to over 300,000 [TS]

◼   ► customers and if you're just curious [TS]

◼   ► what your phone is worth go there [TS]

◼   ► gazelle com and find out great new [TS]

◼   ► sponsor check them out i will be using [TS]

◼   ► them to get rid of my old phones you [TS]

◼   ► should check it out to John you should [TS]

◼   ► do this too and get yourself some new [TS]

◼   ► ipod touches gazelle.com I wish I kits [TS]

◼   ► on my car like that [TS]

◼   ► maybe they'll expand to cars like what [TS]

◼   ► does it only work for like computer [TS]

◼   ► hardware why can't you do pissed its how [TS]

◼   ► do you ship a car though well you need [TS]

◼   ► to have to have someone come and drive [TS]

◼   ► it away right but you can't ship it so I [TS]

◼   ► guess that's one problem but like [TS]

◼   ► they're doing it sight unseen you tell [TS]

◼   ► them what you have you tell them it [TS]

◼   ► works like it turns on it works find [TS]

◼   ► something broken about I think tell you [TS]

◼   ► okay we'll pay that much of that they [TS]

◼   ► just give you the money like they give [TS]

◼   ► it to you before you ship it don't you [TS]

◼   ► go ahead and I had my car appraised [TS]

◼   ► yesterday yeah I saw you in the dealer [TS]

◼   ► there came in came in way higher that [TS]

◼   ► was hoping what you got rid of the pilot [TS]

◼   ► yeah I don't talk about that yeah I [TS]

◼   ► wouldn't put that in the after yeah I [TS]

◼   ► haven't driven in a foreigner my dad had [TS]

◼   ► made for a while back but my father [TS]

◼   ► hugged me on a hook once twice I don't [TS]

◼   ► know that one is joining your tiny [TS]

◼   ► dangerously very good i got an imam i'm [TS]

◼   ► catching up all right ipod touch I PT [TS]

◼   ► and are continuing to our hardware that [TS]

◼   ► I have never touched yeah the ipod or [TS]

◼   ► seen in person but I see your detailed [TS]

◼   ► review of a product you have no actual [TS]

◼   ► experience with well what we have is [TS]

◼   ► high res pictures here let me are they [TS]

◼   ► real pictures are they renderings well [TS]

◼   ► you know what I'm same thing close [TS]

◼   ► enough I think a lot of these look like [TS]

◼   ► they're illustrator renders yeah yeah [TS]

◼   ► some as people know who listens to show [TS]

◼   ► for a while I don't have an iphone i use [TS]

◼   ► iPod Touches for my handheld iOS needs [TS]

◼   ► which works out for me because I use it [TS]