Hypercritical

64: You Will Die Instantly!

 

  this is hypercritical weekly talkshow [TS]

  ruminating on exactly what is wrong the [TS]

  world of Apple and related technologies [TS]

  and businesses nothing is so perfect but [TS]

  it can't be complained about by my [TS]

  co-host John siracusa I'm Dan Benjamin [TS]

  this is five by five it's episode number [TS]

  64 for Friday April 20th 2012 or 2001 [TS]

  say thanks very much to our sponsors [TS]

  freshbooks comm hover.com and one more [TS]

  thing comm dot a you that silence must [TS]

  mean you're there John I am here la the [TS]

  stream was behind so oh yeah I'm [TS]

  assuming you got through with the intro [TS]

  yeah it's done sound perfect okay [TS]

  best intro I've ever done that's good [TS]

  alright radio now we're going how are [TS]

  you doing I'm doing fine good [TS]

  go smattering a follow-up today I'd love [TS]

  to hear it [TS]

  first item is a throwback to two shows [TS]

  ago or maybe blunt show go where I [TS]

  talked about PlayStation Network gift [TS]

  cards you remember that PlayStation [TS]

  Network gift cards that cost more on [TS]

  Amazon than they do elsewhere then their [TS]

  face value yeah I guess a dollar gift [TS]

  card and someone sent me a link and I [TS]

  put it in the show notes and it cost you [TS]

  like 16 bucks for a ten dollar card and [TS]

  this is all away so you didn't have to [TS]

  enter your credit card number into the [TS]

  Sony database right privacy because it [TS]

  yeah because they've had security [TS]

  problems over there PSN so a couple [TS]

  people told me that that gift card with [TS]

  some kind of scam and so I just pulled [TS]

  it from the show notes just to prevent [TS]

  anyone from accidentally buying it then [TS]

  you really you shouldn't buy it for more [TS]

  than face value anyway and many other [TS]

  people wrote in to tell me that you can [TS]

  find PSN gift cards and Xbox Live gift [TS]

  cards and stuff all over the place this [TS]

  basically any place you can find an [TS]

  iTunes gift card like grocery stores [TS]

  drugstores BJ's Wholesale just [TS]

  everywhere for face value they might [TS]

  only be $20 cards maybe they don't make [TS]

  $10 cards anymore but uh but it was out [TS]

  there trying to find a PlayStation [TS]

  Network gift card that they can use to [TS]

  buy journey for the PlayStation they [TS]

  just bought for the sole purpose [TS]

  playing that game and they still don't [TS]

  want to give Sonia the credit card [TS]

  number you should be able to find PSN [TS]

  gift cards elsewhere so I just want to [TS]

  share that information and I hope nobody [TS]

  did follow that possible scam link I [TS]

  mean how big of a scam could it be it's [TS]

  on it's on Amazon presumably what makes [TS]

  it a scam dude are you not getting what [TS]

  you paid for or is it a scam in that it [TS]

  is more than face value and that's the [TS]

  scam that that might have been part of [TS]

  the scam but also the idea was put [TS]

  forward that maybe these people won't [TS]

  actually deliver what they say they'll [TS]

  deliver and you'll give them money and [TS]

  then you'll have to resolve it through [TS]

  you know Amazon's third party seller [TS]

  resolution process like hey I spent this [TS]

  money and nothing ever came in the mail [TS]

  or what came wasn't what's advertised [TS]

  her you just want to avoid all that so [TS]

  that's why I pulled the link cuz I [TS]

  figure better better safe than sorry I [TS]

  don't know if it was a scam link but the [TS]

  mere suggestion that it could have been [TS]

  made me say let's just pull it so I did [TS]

  anyway this you can get these cards [TS]

  elsewhere and and you should yeah orders [TS]

  enter your credit card as many people [TS]

  pointed out I mean everyone's paranoid [TS]

  about their credit cards getting stolen [TS]

  credit you're not liable for credit card [TS]

  losses but my answer to the people who [TS]

  are telling me oh you know if your [TS]

  credit cards get stolen the credit card [TS]

  companies pay for it well the two [TS]

  answers that first was that eventually [TS]

  we all pay for that you know oh the [TS]

  credit card company pays for fraud but [TS]

  they pay for it by distributing the cost [TS]

  among all their customers so in a very [TS]

  diluted way we all pay for it and the [TS]

  second thing is even if you have to pay [TS]

  any money and even if the dilution of [TS]

  the fraud never affects you or it's like [TS]

  a penny a year or something it's a [TS]

  hassle to go through all I got to cancel [TS]

  that card and any site that has the card [TS]

  in it I gotta remember get a change next [TS]

  time I order you know all that stuff so [TS]

  that's why I say if you're worried about [TS]

  that stuff just get the cards elsewhere [TS]

  last week's show title is talking to the [TS]

  bear which was some thing that popped [TS]

  out of my mind and the idea was that you [TS]

  get a stuffed animal bear and you talk [TS]

  to it as a means of working out your [TS]

  technical problems is kind of like a [TS]

  sounding board and I couldn't remember [TS]

  if I was just making up that reference [TS]

  or if it's just a common thing a lot of [TS]

  people emailed with other things that [TS]

  they've heard one of them was rubber [TS]

  duck debugging which is a Jeff Atwood [TS]

  blog post there was recent I don't think [TS]

  he made up the term either I still [TS]

  haven't read that blog post is still [TS]

  buried in my instapaper someone else [TS]

  said tailor's dummy but then they said [TS]

  they tried to Google that and couldn't [TS]

  find [TS]

  he hid somewhere they spelled misspelled [TS]

  Taylor but thunder keys that's not his [TS]

  name Bryan Almeida on Twitter sent me a [TS]

  link to time management for system [TS]

  administrators by Tom Lim and Sally it's [TS]

  an O'Reilly book and in that book he [TS]

  sent a screenshot of the contents of [TS]

  that book there is that quote about [TS]

  talking to the bear talks about a [TS]

  stuffed animal bear and how you can how [TS]

  you know put it on your desk and he some [TS]

  person in the book who's talking to the [TS]

  bear to work things out now I don't have [TS]

  any specific memory of reading time [TS]

  management for system administrators but [TS]

  I've read a lot of O'Reilly books in my [TS]

  time and a lot of them had to do with [TS]

  system administrators so maybe I did [TS]

  read that book maybe that's where that [TS]

  came from but I'm glad that I'm not [TS]

  entirely crazy and this is actually a [TS]

  thing what color what color the system [TS]

  administrator books are they the blue [TS]

  ones like well the back in the day the [TS]

  spines of all the O'Reilly books for [TS]

  pink so I have a whole section on my [TS]

  shelf that's got these pink pinkish [TS]

  spines but then they started to color [TS]

  coding them and think this is some in [TS]

  one's well I I think maybe dark blue is [TS]

  they call the exorcism and stuff like a [TS]

  navy blue but they keep changing things [TS]

  but I kind of like the days when they [TS]

  were all pink all right next one we have [TS]

  is we're asking about this game on the [TS]

  Mac on the iOS App Store whose [TS]

  requirements in the requirements [TS]

  metadata the left-hand column said one [TS]

  thing and then the description part that [TS]

  the developer writes [TS]

  said another thing and good old Nick [TS]

  Dirk wrote in to tell us that he was [TS]

  having problems with this where he [TS]

  bought the game he read the requirements [TS]

  bought the game thought it should work [TS]

  but then it turned that didn't the [TS]

  developer said all you got to read the [TS]

  description and he brought up with Apple [TS]

  they gave him a refund and they said [TS]

  we're looking to the issue of blah blah [TS]

  so I was wondering why why the disparity [TS]

  why I have a description that the [TS]

  developer has to write that is correct [TS]

  in terms of what the game can run on and [TS]

  then meted it on the left hand side that [TS]

  is incorrect and will cause people to [TS]

  buy the game who can actually run it [TS]

  this example it was like the app [TS]

  description said it runs on iPhone for [TS]

  iPad or iPhone 3GS but the requirement [TS]

  said it will run on iPhone and iPod [TS]

  Touch or iPad with iOS 3.1.3 later or [TS]

  later so if you have an iPhone 3G it [TS]

  seems to follow [TS]

  descriptions by the description that the [TS]

  developer wrote said no no 3GS it's got [TS]

  to be three guys it can't be 3G even if [TS]

  your 3G is running like iOS 4.2 or [TS]

  something so I wondered what the deal [TS]

  with that was and Brian Dorfman wrote in [TS]

  to tell me that this is a situation [TS]

  where the developers hands are kind of [TS]

  tied he says that developers can't set [TS]

  listed devices their app can run all you [TS]

  can set are the version of the operating [TS]

  system and unique hardware features like [TS]

  this needs a GPS or this needs camera [TS]

  you can't say like this works on a 3G [TS]

  but not on a 3GS so and also he says he [TS]

  suspect an app would be rejected for [TS]

  trying to exclude devices based on [TS]

  hardware feature that doesn't really [TS]

  need like if you check the box for like [TS]

  needs a front-facing camera just to [TS]

  exclude the iPad one that the app [TS]

  reviewers might get cranky about that [TS]

  but like hey your app doesn't do [TS]

  anything with the camera while you check [TS]

  and I like oh well I'm checking it cuz I [TS]

  want to exclude the iPad one from my [TS]

  requirements or whatever so that's an [TS]

  unfortunate situation I understand what [TS]

  Apple's trying to do is saying don't [TS]

  build your piece of software for a set [TS]

  of devices build it for a set of [TS]

  features but especially with things like [TS]

  games where they're so sensitive to CPU [TS]

  and GPU speed if you make a game and it [TS]

  turns out that it can't run on a 3G but [TS]

  can run on a 3GS it's very difficult to [TS]

  express that apparently with the things [TS]

  you're allowed to specify in your app [TS]

  metadata so that's kind of shame you'd [TS]

  think by now would have been addressed [TS]

  like I don't think this is a unique or [TS]

  new issue maybe Apple's position is if [TS]

  you make something that runs on a 3G [TS]

  banana 3GS either bump your iOS version [TS]

  so that you exclude 3G or don't make [TS]

  your game like that I don't know yeah [TS]

  make your game run faster yeah so that's [TS]

  that's unfortunate but I'm glad to learn [TS]

  that it's not a not something the [TS]

  developers like it's not a developer [TS]

  mistake you know the developers are [TS]

  really as in many things their hands are [TS]

  tied they what can they do they have a [TS]

  game that runs on the 3GS and on a 3G [TS]

  they and it does run on iOS 3.1.3 or [TS]

  later but if you got an iOS 3G with what [TS]

  you got an iPad iPhone 3G with iOS 4 [TS]

  you're out of luck and all they can do [TS]

  is in the description [TS]

  big yelling letter saying warning you [TS]

  know please read this read this [TS]

  carefully nicholas friedrich wrote in to [TS]

  talk about mac app store upgrades and [TS]

  gave another interesting angle last week [TS]

  I talked about they whoever was they [TS]

  wrote in and said do people even know [TS]

  what upgrades are like the concept of [TS]

  upgrading software is that a common [TS]

  thing we all know about because we've [TS]

  done it for years but if you're just [TS]

  coming into this brand new and your [TS]

  report pouring into computers before you [TS]

  know about upgrading software doesn't [TS]

  really have a lot of analogs in other [TS]

  parts of life mmm and his Nicholas [TS]

  Friedreich's question is what if the [TS]

  truth of the matter is that most users [TS]

  don't care at all that upgrades free or [TS]

  otherwise and his example is his mother [TS]

  and her peer group with 38 pending [TS]

  upgrades sitting on their iOS devices [TS]

  you ever pick up someone's iOS device in [TS]

  the App Store icon has a badge on it [TS]

  with like double digit numbers I like [TS]

  cheap [TS]

  do you know what this is do you don't [TS]

  you know you have all be like you're [TS]

  running the version of words with [TS]

  friends from three years ago look at all [TS]

  these updates and so that is it might be [TS]

  the number of people who argue for free [TS]

  updates and the people who want paid [TS]

  upgrades are combined but vocal and [TS]

  ultimately small number of users and the [TS]

  upgrade functionality exists at all [TS]

  simply is the most convenient way to [TS]

  update software so maybe it's like all [TS]

  we're all complain about upgrades and [TS]

  the developers will on it and the [TS]

  computer is wanted but maybe everyone [TS]

  else just just never updates anything I [TS]

  know that when I look at my parents [TS]

  devices they have iOS devices and Macs [TS]

  they're always woefully behind on [TS]

  software updates despite the fact that I [TS]

  encourage them to upgrade most of the [TS]

  time now one of the things one of the [TS]

  great leaps forward of iOS is how much [TS]

  easier it made buying and installing and [TS]

  upgrading and uninstalling software [TS]

  again they even they've popularized a [TS]

  new more friendly name they call them [TS]

  apps even though we all know that was [TS]

  short for applications that it's become [TS]

  like a new word apps like people didn't [TS]

  talk about programs or applications in [TS]

  pop culture until Apple basically [TS]

  branded and popularized popularized this [TS]

  word apps and some short before we just [TS]

  call them programs or applications our [TS]

  application wasn't a term that you would [TS]

  see in a late-night you know monologue [TS]

  right late night [TS]

  comedy monologue threshold for like they [TS]

  expect everyone to get it but you can [TS]

  start throwing jokes about apps like Oh [TS]

  everyone knows what those are what I [TS]

  know and people are using it also to [TS]

  refer to web applications also I built a [TS]

  new app oh you know iOS f no no no web [TS]

  app well I don't know if that's broken [TS]

  through websites and stuff like that [TS]

  kind of but I still think people don't [TS]

  know what the web is I don't know that [TS]

  that is I think people are more familiar [TS]

  with the concept of phone apps than they [TS]

  are with the with the concept of [TS]

  websites but then maybe they just know [TS]

  about the Facebook Facebook certainly is [TS]

  in the Santa molix but anyway the whole [TS]

  thing is it made people less afraid to [TS]

  install software like before this if you [TS]

  had a computer regular people like oh [TS]

  I'm going to touch it don't to put [TS]

  anything out I don't want install [TS]

  software that sounds complicated it's [TS]

  like it's tall it's like installing an [TS]

  air conditioner and installing something [TS]

  in my car's engine bay it's like I gotta [TS]

  be an expert do that but now with iOS it [TS]

  made everybody like you know I just [TS]

  fiddle my thumbs around tap this tap [TS]

  that tap that you know maybe they [TS]

  already have an account with iTunes and [TS]

  the credit card is already in there and [TS]

  they were did on the computer it's like [TS]

  oh now I've got the app look there it is [TS]

  and this means that there's more money [TS]

  for developers because you're making so [TS]

  many more people who are not afraid to [TS]

  buy software basically they don't know [TS]

  they're buying software they think [TS]

  they're installing apps for a fee but [TS]

  it's great for developers and it makes [TS]

  Apple's hardware more valuable to [TS]

  customers because you can do more with [TS]

  them and you buy this little thing you [TS]

  don't just get what you get with it now [TS]

  you get this whole world of apps that [TS]

  you know you're going to install and [TS]

  stuff like that [TS]

  so it's great that I always did that but [TS]

  at a certain point you know you can lead [TS]

  a horse to water but you can't make them [TS]

  drink like if that badge says 38 pending [TS]

  upgrades if they're not not upgrading [TS]

  because they think it's too difficult [TS]

  either they don't know what that badge [TS]

  means and don't care or they do know [TS]

  what it means and don't care so it's not [TS]

  it's not an ease of use issue maybe it's [TS]

  kind of an awareness issue but I'm not [TS]

  sure how you work on that you certainly [TS]

  don't want some big thing popping up in [TS]

  the US and say hey did you know you have [TS]

  30 appending updates and you can update [TS]

  to newer versions of these apps why [TS]

  would you want to do that newer versions [TS]

  are cool and blah blah blah you can't [TS]

  you don't want to go up the interface of [TS]

  that so I think Apple has done a very [TS]

  good job making it easy and problem free [TS]

  to do the common tasks involving [TS]

  applications but if people don't want to [TS]

  do it they can't be beyond maybe like [TS]

  forcing upgrades like oh you just always [TS]

  get the latest version [TS]

  we're just going to push it down on you [TS]

  which is appropriate for some kinds of [TS]

  applications like maybe a web browser [TS]

  where the security concerns and stuff [TS]

  you want to be able to force or even OSS [TS]

  for security updates on people like they [TS]

  don't have a choice just you're going to [TS]

  get the security update but that's very [TS]

  problem that you got to be really [TS]

  careful that you're not hosing that [TS]

  person by forcing them an update that [TS]

  breaks something and then they're all [TS]

  cranky about it so I'm not sure how much [TS]

  more you can do to encourage people to [TS]

  update but the point beyond that is not [TS]

  updating is a valid strategy for [TS]

  computing right like that's that's what [TS]

  bothers us we want to be on the cutting [TS]

  edge and everything but if you give the [TS]

  versions of the applications you have [TS]

  work and you like them you know if [TS]

  anything that goes people could be [TS]

  annoyed and say why do I look that [TS]

  stupid badge [TS]

  I'm never gonna upgrade my my iPhone [TS]

  works exactly like I want it to and I [TS]

  don't need anything else and I'm [TS]

  perfectly happy with it and there's only [TS]

  downside stop grading these applications [TS]

  you know so we're going to talk more [TS]

  about upgrading or is not upgrading a [TS]

  little bit but I thought that was an [TS]

  interesting point nurse girl rights and [TS]

  not only people supply their real names [TS]

  maybe nurse girl is a is they're always [TS]

  in the not always a lot frequently in [TS]

  the chat room well he or she we do not [TS]

  know if they are actually a nurse or a [TS]

  female gender we know we don't know but [TS]

  they're simply a person going by nurse [TS]

  girl has contacted us that's what you're [TS]

  saying that's right she says this is [TS]

  about the force upgrade stuff well I [TS]

  agree the paid software upgrades are our [TS]

  friend choice I think the month two most [TS]

  non-geeks there's only one type of [TS]

  software that they've ever paid to [TS]

  upgrade and for naima wasn't much of a [TS]

  choice and she's referring to word [TS]

  processing software Microsoft Word in [TS]

  particular which is awful for changing [TS]

  file formats between versions and making [TS]

  a new file format automatic for saving [TS]

  this is one instance of a common refrain [TS]

  I got was that you're forced to upgrade [TS]

  by programs that are in common use and [TS]

  whose file format changes in [TS]

  incompatible ways so if you just stuck [TS]

  with like word 95 eventually when all [TS]

  your friends got word 97 they'd start [TS]

  passing on word 97 documents because [TS]

  word 97 saves in word 97 format by [TS]

  default you can't open those in Ward 95 [TS]

  and then you have to like email them [TS]

  back oh can you please save us in the [TS]

  old format the same thing I'd like doc [TS]

  versus doc vs. dot docx where they [TS]

  switch to like the zipped up XML tree of [TS]

  file format instead of the big binary [TS]

  blob format lots of people wrote down by [TS]

  Photoshop the same type of deal Jim [TS]

  cloud Monro entire blog post about it I [TS]

  put it in the the show notes and he what [TS]

  he calls it is social lock-in where you [TS]

  have to have the highest version of the [TS]

  application that the people you're [TS]

  working with have because if everyone [TS]

  you're working with has cs5 or earlier [TS]

  you have to at least have cs5 because if [TS]

  the guy who has cs5 saves it in some you [TS]

  know Photoshop cs5 form and you want to [TS]

  open the file make sure it looks exactly [TS]

  like it did when the person created [TS]

  everyone has to be kind of on the same [TS]

  version and the other thing he puts in [TS]

  here which is appropriate for his name [TS]

  being Jim cloud man what a name that is [TS]

  hmm is the cloud applications that have [TS]

  a cloud component to it because if you [TS]

  stick with your old version of the [TS]

  program there's a chance that down the [TS]

  road the thing that your cloud syncing [TS]

  with like the network service that your [TS]

  that your application is connecting to [TS]

  will go away [TS]

  so you can't just sit there and keep [TS]

  using the old version forever because [TS]

  eventually the entire world moves on and [TS]

  they are just fine I don't collaborate [TS]

  with the entire works just me using this [TS]

  if these the server-side service that [TS]

  you're using fades away then you're out [TS]

  of luck there and cloud services being [TS]

  kind of an increasing part of how [TS]

  applications work like you're not just [TS]

  buying a piece of software you're buying [TS]

  into an ecosystem even something you [TS]

  know simple like instapaper which is a [TS]

  one-man application there's a server [TS]

  side component that you're basically [TS]

  buying it you're paying for the client [TS]

  side of the application but without the [TS]

  server side component Instapaper is [TS]

  almost entirely useless so you're [TS]

  getting you're getting those two parts [TS]

  of the product that you're buying there [TS]

  and this is different than like [TS]

  individual users in the past could like [TS]

  maintain a working Mac with a fixed [TS]

  version of an OS and a bunch of apps for [TS]

  a long time like you know you have a Mac [TS]

  SE and you're running Mac draw on it or [TS]

  some FileMaker database that keeps here [TS]

  or whatever for your business right all [TS]

  right Anna last show until that computer [TS]

  breaks and you can't find any parts to [TS]

  fix it it can continue to work fine [TS]

  using system 6 and FileMaker and you [TS]

  know whatever doing its thing as long as [TS]

  it keeps humming along and you can last [TS]

  for a long long [TS]

  long time like that because computers to [TS]

  properly taken care of do last a very [TS]

  long time but this changes with cloud [TS]

  software because software plus Hardware [TS]

  combination stops being useful when the [TS]

  cloud service goes away your hardware is [TS]

  still fine your software so exactly the [TS]

  way you got it it still works exactly as [TS]

  it did but when it tries to connect over [TS]

  the network to that cloud thing that [TS]

  cloud thing is gone and the thing is [TS]

  that people who run the cloud services [TS]

  aren't motivated to keep them up as long [TS]

  as that individual might be motivated to [TS]

  keep his FileMaker database running you [TS]

  know with the is on his Mac se to keep [TS]

  his flour business running keeping track [TS]

  of his orders right is maybe he's highly [TS]

  motivated to just not change that [TS]

  because it works fine it doesn't [TS]

  anything new he doesn't want to learn [TS]

  anything new right but the cloud service [TS]

  provider as soon as all of its customers [TS]

  have either stopped using the service [TS]

  you know or most of the customers or [TS]

  moved on to the newer version of the [TS]

  service they're not motivated to keep [TS]

  the service running go store that one [TS]

  guy to keep paying for the the Rackspace [TS]

  or even just a little vm that that one [TS]

  guys connecting to or something [TS]

  so this entirely changes the equation so [TS]

  all these are reasons why you might be [TS]

  forced to upgrade but the the social [TS]

  lock-in from file format one you can't [TS]

  really blame the software maker for that [TS]

  one like you may be complaining like Oh [TS]

  Microsoft why did you make the default [TS]

  and we're 97 to save we're documents at [TS]

  Ward 97 formula it kind of makes sense [TS]

  if you made a cool new format that has [TS]

  some new features wouldn't you want your [TS]

  thing to saving it by default and [TS]

  Microsoft had all these builds and [TS]

  compatibility warnings at least in the [TS]

  Mac version like warning you realize by [TS]

  saving this people who have versions [TS]

  explains that you might not be able to [TS]

  do it do you run over not be able to [TS]

  read it do you want to run a [TS]

  compatibility check and make sure you [TS]

  know they try to do the right thing but [TS]

  at some point you got to say look we're [TS]

  you know file formats or not we're going [TS]

  to make a better version of an [TS]

  application and we're going to extend [TS]

  the file format to support our new [TS]

  features and yeah it's going to save in [TS]

  that form of my default like that's the [TS]

  way it works and if you don't like that [TS]

  it don't blame us for making a fancy new [TS]

  version of the program blame all your [TS]

  friends it's a social lock-in and the [TS]

  people you should be blaming are like [TS]

  everyone you're collaborating with if [TS]

  everyone you're collaborating with [TS]

  always upgrades from cs5 to cs6 to [TS]

  whatever every time adobe comes out with [TS]

  a new version well it that's the circle [TS]

  of people you're working with and you [TS]

  find it unacceptable working out with [TS]

  them because if you guys all agree we're [TS]

  going to stick to in cs4 and until cs8 [TS]

  comes out and that's a feasible strategy [TS]

  for you then you guys don't have to give [TS]

  you [TS]

  it's it's deciding amongst yourselves [TS]

  you know and if you're in a business if [TS]

  you're in a business we're all like the [TS]

  the service bureaus that you work with [TS]

  keep changing formats that's just what [TS]

  you got to keep up with but I don't [TS]

  think you can blame the software [TS]

  developer for that particular thing it's [TS]

  they're not the one forcing everyone to [TS]

  upgrade I mean yes they're encouraging [TS]

  them to buy new versions of the software [TS]

  but there's nothing stopping everyone in [TS]

  a particular circle of interrelated [TS]

  businesses to decide they're not going [TS]

  to push every update this happens within [TS]

  the single corporation all the time IT [TS]

  will often say well yeah well there's a [TS]

  lot of companies skip the Windows Vista [TS]

  so we'll stick with XP and we'll wait [TS]

  for Windows 7 to come out and they just [TS]

  all decided that within a company in [TS]

  that and that's how it worked for them [TS]

  there's no reason that a service bureaus [TS]

  can do the same thing now eventually you [TS]

  may be forced upgrade because like maybe [TS]

  this your service bureau or the people [TS]

  you talk to say you need at least cs5 so [TS]

  you don't need to have the latest latest [TS]

  but if you're still using cs2 then [TS]

  you're kind of out of luck so is the [TS]

  it's you are eventually if you're going [TS]

  to interact with other people forced to [TS]

  keep up to date in some way but you're [TS]

  not forced to do it by the people making [TS]

  the new versions of the software you're [TS]

  forced by your peers who you are [TS]

  interoperating with now for the cloud [TS]

  services that's where you can blame the [TS]

  vendor because they're the one deciding [TS]

  that it's no longer financially feasible [TS]

  to keep his cloud service up and that's [TS]

  kind of that's something I'll have to [TS]

  work out the danger of buying an [TS]

  application with an associated cloud [TS]

  service you're necessarily getting [TS]

  something that is dependent on the [TS]

  software developers continued goodwill [TS]

  towards that particular version and so [TS]

  yeah they if they sunset this particular [TS]

  cloud service or this particular version [TS]

  of this cloud service you're they have [TS]

  shortened the pot they have shortened [TS]

  the lifetime of your application versus [TS]

  what it would have been if it was just a [TS]

  standalone app but that just may be the [TS]

  way things go in the future like it used [TS]

  to be applications or software lost [TS]

  hardware and other software Prasad ware [TS]

  for services and that's what you're [TS]

  buying into and I don't think it's [TS]

  economically feasible for these services [TS]

  to have the same kind of lifetime that [TS]

  the software plus the hardware good [TS]

  because the solver and hardware was sort [TS]

  of unchanging but the service does like [TS]

  an ongoing cost about hosting that and [TS]

  bandwidth and whatever depending on the [TS]

  service like if you really want to make [TS]

  friends out of your customers and really [TS]

  be awesome to them you can [TS]

  every old version of your API up forever [TS]

  but very few companies do like they just [TS]

  they just read the new API and said [TS]

  about clients or client software or even [TS]

  our version you upgrade to new version [TS]

  of our client you'll be fine [TS]

  Twitter how many times is Twitter [TS]

  changes API if you were using like [TS]

  original Twitter clients or like Twitter [TS]

  if it for like version one it probably [TS]

  wouldn't work at all with the current [TS]

  Twitter and they change the cloud [TS]

  service neat and you have to download a [TS]

  new version of that application I mean I [TS]

  contactors good in those of all [TS]

  basically been free except for major [TS]

  upgrades but I think we'll see more of [TS]

  that type of problem that the cloud [TS]

  service problem and the social problem [TS]

  has been with us forever and that's true [TS]

  but again I don't blame the vendors for [TS]

  that can we do a sponsor break quick [TS]

  sponsor break [TS]

  you can't FreshBooks calm painless [TS]

  billing it's the fastest way to track [TS]

  time organize expenses invoice your [TS]

  clients I use them have been for a long [TS]

  time and I think you should try it out [TS]

  to the guys that work with me they use [TS]

  it when they send their invoices shows [TS]

  up right there in on in my fresh books I [TS]

  can pay them from there it's great [TS]

  because when people come to pay you they [TS]

  can use things like PayPal they can use [TS]

  your favorite authorized.net effete [TS]

  store they can just cut you a check [TS]

  because they get a really [TS]

  professional-looking invoice it's got [TS]

  your logo on it and you know when [TS]

  they've checked your email I think they [TS]

  know when they've checked your invoice [TS]

  because you see it you see the day or [TS]

  email has been sent to them then when [TS]

  they click that link that they get an [TS]

  email it registers it on the website and [TS]

  then you know oh they've seen my invoice [TS]

  they can automatically send them a [TS]

  reminder one thing I haven't talked [TS]

  about a lot is recurring invoices so if [TS]

  you do regular work for somebody or [TS]

  let's say somebody's advertising on your [TS]

  website and you want to send them an [TS]

  invoice on the first of every month you [TS]

  can customize it it will do that just [TS]

  set up a recurring invoice boom [TS]

  automatically invoices them they pay it [TS]

  late to give them a notification tons [TS]

  and tons of really great add-ons are [TS]

  available for your favorite websites [TS]

  whether it's Zendesk or Basecamp or [TS]

  really anything I mean all of these [TS]

  sites exist out there they have a very [TS]

  open API as they really encourage people [TS]

  to connect to it their blog always has [TS]

  really great tips on how you can [TS]

  use their services they have a really [TS]

  cool newsletter that has tons of tips [TS]

  I'm speaking of newsletters it'll plug [TS]

  into a handfull newsletter platform so [TS]

  if you have a customer you want them to [TS]

  automatically get your newsletter you [TS]

  can do that tons of really great stuff [TS]

  here I love these guys they make billing [TS]

  and invoicing and getting paid really [TS]

  really easy and straightforward try it [TS]

  free for 30 days full access at fresh [TS]

  books calm I was going to move on to my [TS]

  next bit of follow-up here with high end [TS]

  you in the chatroom said something I [TS]

  want to respond to he says it's kind of [TS]

  disingenuous to imply that a piece of [TS]

  software having new features implies [TS]

  that they have to change the file format [TS]

  each time the implication being I guess [TS]

  that software makers are maliciously [TS]

  changing the file format to force [TS]

  upgrade you know like oh we didn't have [TS]

  to change the file format an [TS]

  incompatible way but we're doing it [TS]

  anyway just to make you all the more [TS]

  motivated because we know about the [TS]

  social locking thing we know that [TS]

  certain people are on contracts and [TS]

  they're going to get the new version [TS]

  word 97 and we're going to change the [TS]

  format because we know the pressure that [TS]

  will apply to everyone else to upgrade [TS]

  I'm not sure if that's ever happened [TS]

  like if if for absolutely no technical [TS]

  reason the format was Rev just to make [TS]

  people upgrade I'm sure someone did it [TS]

  somewhere but I don't think it's as [TS]

  widespread as people think is the end [TS]

  user frustration is like oh you know I [TS]

  got upgrade I know these people are [TS]

  doing this on purpose this kind of just [TS]

  the how do you vent your frustration you [TS]

  assume malicious intent on the part of [TS]

  the software maker because it makes you [TS]

  feel better and you know lets you vent [TS]

  your frustration but there are tons of [TS]

  legitimate reasons to change the file [TS]

  format when when you add features or not [TS]

  even if you added 0 features for an [TS]

  application anyone's ever written a [TS]

  program knows that like by the time you [TS]

  get to breathe and look at the next [TS]

  version you could say man this file [TS]

  format every time we have to modify this [TS]

  type of entity or ABS of entry we have [TS]

  to extend the file by this number of [TS]

  bytes and it's really inefficient and if [TS]

  we tried to recom packed it sometimes [TS]

  it's hard to hook things back up when [TS]

  you don't have the code to reattach all [TS]

  the entities come you know and so if I [TS]

  just if I just rearrange this file [TS]

  format and put things in a different way [TS]

  or made a better extensible system they [TS]

  would make us have less of a chance of [TS]

  creating a corrupt file if you use [TS]

  certain features it would make our file [TS]

  smaller like this tons of programmer [TS]

  erased reasons to rev your file format [TS]

  into a format that's not readable even [TS]

  to add 0 features but major versions of [TS]

  products always add features [TS]

  and those features presumably are some [TS]

  way of adding entities to to a file and [TS]

  that's going to manifest itself in a [TS]

  change in the file format even if it's [TS]

  just a new different entity type or [TS]

  whatever use it well they should have [TS]

  forethought and make a completely [TS]

  extensible file format that can always [TS]

  be read in a backward compatible way and [TS]

  old version just ignore the new things [TS]

  and like this is all hard stuff I being [TS]

  a programmer I come down the side of [TS]

  thinking that pretty much all the time [TS]

  you know except for like some very rare [TS]

  exceptions when a file format is ripped [TS]

  it's done for technical reasons not for [TS]

  business reasons not to for health [TS]

  grades because almost anything you do to [TS]

  an applications whose job it is to make [TS]

  documents almost anything you do to add [TS]

  features to that application will result [TS]

  in the file format having to be tweaked [TS]

  distant right now by the time these [TS]

  programs mature personally they've [TS]

  worked out some sort of generic [TS]

  container format with typed entities in [TS]

  which they can add new things without [TS]

  having to read the file file but even [TS]

  that just getting to that point it takes [TS]

  many years and many tries and sometimes [TS]

  this false starts where you think you're [TS]

  in the middle it's like all right we've [TS]

  got a generic format now it's you know [TS]

  it this will be fine forever will never [TS]

  have to wrap the format and just new [TS]

  versions of the program all versions the [TS]

  program will just ignore entities they [TS]

  don't understand and then you realize [TS]

  you kind of screw that up and that's not [TS]

  technically true because here's a new [TS]

  kind of entity that is so essential that [TS]

  if it's ignored the program is not sent [TS]

  the file is nonsensical and you know so [TS]

  I don't I don't assign malicious intent [TS]

  to we're having file forms even I'm [TS]

  though I'm probably it sure is happened [TS]

  once or twice most of the time I think [TS]

  it's for real tactical reasons all right [TS]

  Joe Fiorini writes in to say that he [TS]

  listened to our episode about the Apple [TS]

  TV and the HDMI output settings in like [TS]

  RGB high RGB low and my conclusion was [TS]

  that after discussing this that you [TS]

  probably just leave it on auto because [TS]

  it's probably doing the right thing and [TS]

  if you mess with it it could screw stuff [TS]

  up well he was in a situation where the [TS]

  picture coming out of his Apple TV on to [TS]

  his CRT television didn't look good and [TS]

  they were trying to like look at the [TS]

  Netflix things they had a real difficult [TS]

  time reading the titles under the cover [TS]

  art and things didn't look right to them [TS]

  so this is a little follow up to say if [TS]

  you if you're having issues with the [TS]

  image on your Apple TV like even though [TS]

  you should just leave it in auto if [TS]

  you're actually having visual problems [TS]

  like the screen doesn't look [TS]

  right to you that's the time when you [TS]

  should go into the settings and fiddle [TS]

  with it he says he turned it on RGB [TS]

  lower now his titles are completely [TS]

  readable Netflix and blacks look better [TS]

  so his situation where someone solved a [TS]

  problem by going to that menu so when I [TS]

  was railing against before was like my [TS]

  idea of if you're a nerd you like [TS]

  everything looks fine but couldn't make [TS]

  it look better if I went into the [TS]

  settings that you shouldn't do but if [TS]

  you're having problems I would suggest [TS]

  visiting that menu and trying the three [TS]

  different settings there and seeing if [TS]

  any of them help you make your things [TS]

  look better so I'm glad we were able to [TS]

  help somebody ah David wheeler Road and [TS]

  this was a no fault about the [TS]

  readability middleman thing and he the [TS]

  contrast he was drawing was that that [TS]

  for a lot of the other middlemen like [TS]

  App Store in some the App Store the [TS]

  apples the middleman for selling [TS]

  software developers have to opt in to [TS]

  that and the distinction readability is [TS]

  whether you're allowed if there's a way [TS]

  to opt in or opt out and in readability [TS]

  there's you don't have to opt in and [TS]

  even opting out seems like it might be [TS]

  complicated do I contact them and say [TS]

  please stop collecting money on behalf [TS]

  and hope that they respond and do what [TS]

  you ask and the reason I bring this up [TS]

  it's because the most recent back to [TS]

  park episode bold with scissors bold [TS]

  with the scissors episode 63 Merlyn [TS]

  talked a lot about this particular [TS]

  aspect of middlemen and on the topic of [TS]

  agency where his big peep was when [TS]

  people claim to be representing you or [TS]

  claim to be your business partner when [TS]

  they have no actual prior relationship [TS]

  with you and he expanded this not just [TS]

  from readability from all sorts of [TS]

  things that go on on the web involving [TS]

  him and his experiences as a speaker for [TS]

  example with speaking bureaus you have [TS]

  you know who just contacted you and say [TS]

  hey I'm trying to get you a speaking gig [TS]

  like I don't I don't have any [TS]

  relationship with you what you don't oh [TS]

  we've already agreed on a price for you [TS]

  so I encourage everyone to listen to [TS]

  that episode of back to work I put in [TS]

  the shownotes episode 63 because it does [TS]

  relate to the readability stuff that we [TS]

  talked about the last show and David [TS]

  wheelers comment about opt in versus opt [TS]

  out can you choose to participate with [TS]

  this middleman or is this middleman [TS]

  choosing to be part of the relationship [TS]

  whether you like it or not so that's [TS]

  what that's it for the follow up [TS]

  not so bad yeah I could have done more [TS]

  readability follow-up but I really I so [TS]

  many other things to get to your two [TS]

  topics today okay two topics and change [TS]

  but I'll skip the change I want to talk [TS]

  a little bit about possible future [TS]

  iPhone screen sizes a topic that was [TS]

  also discussed on other shows this past [TS]

  week and then I want to talk a little [TS]

  bit about gaming or probably a lot about [TS]

  gaming so I'll try to get through the [TS]

  iPhone stuff quickly so I think the talk [TS]

  show talked about iPhone screen sizes [TS]

  the most value talked about in the [TS]

  buildin analyzed - this is based on some [TS]

  rumors that are floating around that I [TS]

  first saw linked from Derrick fireball [TS]

  about a new iPhone having a different [TS]

  sized screen than the current one [TS]

  actually I want to build an analyzed but [TS]

  Marco said about and build my eyes first [TS]

  so the rumor was that the screen would [TS]

  be taller but not wider and one of the [TS]

  things that Marco addressed was does [TS]

  that help like the this story is like oh [TS]

  it's going to be taller but not wider [TS]

  and that makes it easier for developers [TS]

  to deal with because it's the same width [TS]

  they just make it taller and you don't [TS]

  have to fiddle with your app as much now [TS]

  a Marco said was that changing any [TS]

  dimension means developers have to [TS]

  revisit and possibly revise their app [TS]

  layout like there's no free lunch you [TS]

  know sell because we only changed the [TS]

  height it's like practically nothing you [TS]

  have to do if they change the width or [TS]

  if they change the height you got to go [TS]

  through all your screens and all your [TS]

  controls and make sure they you know [TS]

  everything works and looks right and [TS]

  depending on how much taller they make [TS]

  maybe you need to move stuff around [TS]

  because now things are out of reach or [TS]

  whatever and so his you can correct me [TS]

  if I'm misinterpreting it because I [TS]

  listened to that show a while ago but it [TS]

  seemed like he was saying that changing [TS]

  height changing the width six of one [TS]

  half a dozen of the other it's not like [TS]

  this big like all the genius they've [TS]

  changed the height of this will be so [TS]

  much easier than if they had for example [TS]

  change the width or change the width and [TS]

  the height it's worked no matter what [TS]

  that your impression of what he was [TS]

  saying yeah mostly and yep go on but yes [TS]

  so here are my contentions on that issue [TS]

  supporting my conclusion that it is [TS]

  slightly better to change the height and [TS]

  not the width first is that vertical [TS]

  scrolling is more common [TS]

  horizontal scrolling in iOS applications [TS]

  and I don't mean like navigation [TS]

  scrolling where one screen replaces the [TS]

  other and it appears to slide in from [TS]

  left to the right I mean like scrolling [TS]

  content where you're staying on the same [TS]

  screen but you're moving the content [TS]

  around to see more on the top of the [TS]

  bottom vertical in my experience is much [TS]

  more common than horizontal right and [TS]

  what that means I think is that you're [TS]

  much more likely for an application to [TS]

  have UI elements that are created for a [TS]

  fixed width then for a fixed height and [TS]

  an example would be like say you have [TS]

  made like a static image type header [TS]

  it's going to be poised a fixed header [TS]

  or fixed hütter they're going to foot [TS]

  are they're going to be poised at the [TS]

  top or bottom of your scroll bore region [TS]

  which is a common type of thing I'm sure [TS]

  the controls that apple provides stretch [TS]

  nicely to different widths but I also [TS]

  think that iOS developers are not beyond [TS]

  either using fixed pixel widths for [TS]

  things in there such that it doesn't [TS]

  look right if they get stretch because [TS]

  gaps open up or doing their own custom [TS]

  header header and footer toolbars [TS]

  especially in stuff like games where [TS]

  they have where they basically done a [TS]

  custom UI that looks kind of like apples [TS]

  UI but really is made up of a bunch of [TS]

  interlocking images or maybe just one [TS]

  big static image right and those images [TS]

  are for a fixed width so if you change [TS]

  the width of the screen even by a single [TS]

  pixel [TS]

  I think developers be more likely to [TS]

  have to revise static content pieces to [TS]

  fit into width than height because [TS]

  height they're already it's a scrolling [TS]

  region you're already expecting to [TS]

  scroll you know stuff up and down so if [TS]

  you can see a little bit more of it [TS]

  you've already you know that's that I [TS]

  think you would get for free you're more [TS]

  likely to get that for free than you [TS]

  would for this stuff and again I think [TS]

  Apple standard controls probably have no [TS]

  problem getting a little bit wider but I [TS]

  think that an app is much more likely to [TS]

  have some sort of horizontal elements [TS]

  that add up to the screen width exactly [TS]

  and we need to be revised then they [TS]

  would have vertical elements they'd have [TS]

  to the screen with exactly simply [TS]

  because vertical scrolling is more [TS]

  common than horizontal so I give a very [TS]

  slight edge to the amount of work [TS]

  required to revise your application if [TS]

  it only changes and height vertically [TS]

  not so much that it's like oh now it's a [TS]

  slam dunk and we're sure this is what [TS]

  they're definitely going to do when it's [TS]

  obvious like doubling the res or [TS]

  whatever like that's an obvious huge win [TS]

  but I do say it's slightly better just [TS]

  to change the height now let's see do I [TS]

  have all these links in here I think I [TS]

  have the mayor I link to all the stuff [TS]

  that [TS]

  Gruber linked to from daring fireball [TS]

  which are all these blog posts the first [TS]

  one I think was on the verge where [TS]

  somebody mocked up what they thought it [TS]

  would look like is that here's the [TS]

  current resolution at three by two [TS]

  here's the new size nine by five the [TS]

  width is the same the height is just [TS]

  increased and they did a bunch of [TS]

  mock-ups showing the home screen hey [TS]

  look at the home screen you can fit a [TS]

  new row of icons on it you know so [TS]

  instead of being what I said you got [TS]

  four rows now you've got five rows of [TS]

  icons and you showed a bunch of typical [TS]

  applications like look how much more [TS]

  room there is once the keyboard slides [TS]

  up you have a bigger viewport that you [TS]

  can look through at least in land in [TS]

  portrait mode landscape I think it would [TS]

  actually get worse and look how much [TS]

  nicer the webpage looks like you know [TS]

  look how much more you can see on the [TS]

  maps all sorts of screenshots basically [TS]

  showing how a taller screen would book [TS]

  and and I have to make it looks pretty [TS]

  good and then there's another one here [TS]

  called the Russians used a pencil the [TS]

  Gruber also linked to and he linked bank [TS]

  to borrow is posting these topics as [TS]

  well it's showing what the phone might [TS]

  look like so they've taken the existing [TS]

  little pictures of the phone and said [TS]

  here's an iPhone 4s and here's the [TS]

  iPhone with the screen stretch to be [TS]

  taller and they just basically took the [TS]

  picture of the iPhone 4s cut it in half [TS]

  pulled the parts part and add it you [TS]

  know and put the larger image in there [TS]

  and then he also showed a 3x2 version [TS]

  that's also larger where you just make [TS]

  the entire screen larger so what this [TS]

  all reminded me of was a long time ago [TS]

  when I had the original 22 inch Apple [TS]

  Cinema Display that I was reviewing did [TS]

  I get to keep that I think I bought my [TS]

  own eventually yeah I did have the [TS]

  original 22 inch Apple center display I [TS]

  put a link to in the show notes who's [TS]

  most people probably remember what they [TS]

  look like but it was the one they had a [TS]

  clear feet camera that yeah I had one [TS]

  yeah I think it's still in my attic [TS]

  somewhere it was and had the DVD not DVI [TS]

  connection was a prior to the DVI [TS]

  connection it was a a DC a DC chatroom [TS]

  yeah that's right it was it was an [TS]

  amazing product still not quite equalled [TS]

  because when it came out of the box you [TS]

  had what seemed for the time a [TS]

  ridiculously large screen like 22 inch [TS]

  LCDs were not common when this thing was [TS]

  released [TS]

  and the only thing that came out of this [TS]

  thing was one cord there was no power [TS]

  cord it was just one cord with a plug on [TS]

  the end of it looked kind of like a [TS]

  weird exactly connector thing and you [TS]

  plugged that cord into the back of your [TS]

  Mac and that was it yeah the guy that [TS]

  has provided power and video and [TS]

  everything was great and USB and I [TS]

  didn't firewire to I don't remember I [TS]

  think it was a port of some kind I think [TS]

  might have had fire work that's I don't [TS]

  think it had firewire think of just USB [TS]

  I look for this in my and I'm looking [TS]

  I'm looking at now at the page finally [TS]

  opened and it just lists USB doesn't say [TS]

  fire war alright so but anyway like [TS]

  there was tons of stuff running over [TS]

  that cable that's why everyone hates [TS]

  Apple because they make these [TS]

  proprietary connectors that nobody else [TS]

  has and if you want an extension cable [TS]

  it was difficult to find and you know [TS]

  there are many reasons why this was bad [TS]

  but there were some reasons why it was [TS]

  good to so this was an amazing piece of [TS]

  technology at the time and I remember I [TS]

  reviewed it as and the Power Mac g4 cube [TS]

  for Ars Technica that wasn't mine that [TS]

  was a loaner that it just got to review [TS]

  and it was in the forums or something I [TS]

  was looking for this forum post but I [TS]

  couldn't find any people were asking me [TS]

  to make some predictions about future [TS]

  Apple Harbor what do you think they're [TS]

  gonna do next they done is crazy cube [TS]

  they've done this this weird flat [TS]

  monitor thing everything looks all cool [TS]

  what is what's the future make a [TS]

  prediction about the future of Apple [TS]

  hardware and I was trying to think of [TS]

  something that I was 100% sure would be [TS]

  true like the most sure I could possibly [TS]

  be but not but not based on any inside [TS]

  info or anything right and my response [TS]

  would be that Apple's next line of [TS]

  displays will have a thinner frame [TS]

  around the display area like so if you [TS]

  look at that picture of the Apple Cinema [TS]

  Display which think was already posted [TS]

  to the chat room there's a there's the [TS]

  black of the screen when it's off or [TS]

  whatever and then there's this [TS]

  surrounding white frame like a picture [TS]

  frame right and you know the clear [TS]

  little feet and my prediction which was [TS]

  completely obvious to me was that as [TS]

  awesome as this display looks it looks [TS]

  futuristic and amazing and it's huge and [TS]

  people would come to my house and go [TS]

  whoa what is that I would say then their [TS]

  next line displays will have a thinner [TS]

  frame around the screen portion and that [TS]

  was like the stupidest stupidest person [TS]

  ever who cares that's you know oh and or [TS]

  people said that's like a 50-50 chance [TS]

  that might be why would they make it [TS]

  thinner makes no sense well from from an [TS]

  aesthetics perspective it was obvious to [TS]

  me and I think most people [TS]

  also agree that like things with thick [TS]

  frames that you're not holding your hand [TS]

  like an iPad the the trend and [TS]

  technology is to shrink that extra stuff [TS]

  so think of like a CRT television where [TS]

  has this huge thing behind it [TS]

  so they just IV built in two pieces of [TS]

  furniture it's like a wooden cabinet and [TS]

  then a bunch of stuff and then your TV [TS]

  okay and then it was just a plastic TV [TS]

  but it was huge like everything getting [TS]

  thinner smaller thinner smaller and like [TS]

  the screen is the only part that you see [TS]

  anything that's not the screen is [TS]

  unnecessary so the trend over time if [TS]

  you were to look at time-lapse of what [TS]

  televisions that look like is the non [TS]

  screen portion of the television has [TS]

  been rapidly disappearing to the point [TS]

  now where like some Samsung models were [TS]

  like edgelet backlit displays that [TS]

  they're ridiculously thin it's like a [TS]

  it's like a 60 inch diagonal thick piece [TS]

  of cardboard and everything about it [TS]

  same thing you've seen in television [TS]

  everything about it is going with [TS]

  because what's important about the [TS]

  screen is just the screen now the reason [TS]

  this comes up in the context of the [TS]

  iPhone is that all these mock-ups and [TS]

  discussions of like what if you made the [TS]

  screen taller they take the existing [TS]

  iPhone and they and they just stretch it [TS]

  out so it's longer and it's been pretty [TS]

  obvious to me starting from iPhone the [TS]

  iPhone one that these if you look at the [TS]

  front of the device the screen is the [TS]

  part that you care about and anything [TS]

  that's not the screen is basically waist [TS]

  area now it's not wasted because you [TS]

  gotta have the microphone you have the [TS]

  speaker and you have the home button [TS]

  like there's a central components that [TS]

  you have to have there but do they need [TS]

  all that room does the home button need [TS]

  to be that big and have that much space [TS]

  around it it seems like there's always [TS]

  been room to make them thinner and [TS]

  they've been a similar size for the [TS]

  entire history of the iPhone through the [TS]

  1 and 3G and the for the there there [TS]

  begin a little bit smaller but they're [TS]

  pretty big so I look at those things and [TS]

  I think that's where you can gain some [TS]

  room but not by changing the size of the [TS]

  actual phone but by making the screen [TS]

  encroach on those blank regions right [TS]

  and I was even think of like well you [TS]

  know obviously have to have the camera [TS]

  you have to have the mic and you have [TS]

  the speaker can any of those things be [TS]

  buried under the screen maybe both with [TS]

  the mic work under a screen or would be [TS]

  too muffled but could you use the screen [TS]

  the display is a speaker [TS]

  can a camera see through the screen or [TS]

  was it be too much backlight I don't [TS]

  know what the tekmoto shoes are but I [TS]

  that's one of the fantastic building [TS]

  something of like maybe you just make [TS]

  the whole front of the thing a giant [TS]

  screen and bury everything underneath [TS]

  the door off on the side could Apple [TS]

  pull that off and if not then just [TS]

  shrink those areas a little bit and [TS]

  Gruber said exactly the same thing in [TS]

  his post he said that he thinks when [TS]

  people keep talking about this and [TS]

  saying how it looks silly it looks like [TS]

  a long skinny phone they're assuming [TS]

  that that you know quote unquote empty [TS]

  blank space is going to be exactly the [TS]

  same size and they'll merely make the [TS]

  screen bigger and he agrees with me that [TS]

  he thinks it's more likely that they [TS]

  will make the screen bigger and make to [TS]

  the extent technically possible make the [TS]

  non screen portion smaller and the out [TS]

  the most obvious places is probably the [TS]

  area around the home button if you make [TS]

  the home button squished or make it [TS]

  smaller or just you know compress that [TS]

  you can get a little bit of room by the [TS]

  home button I think you can get a little [TS]

  bit room on the top part too if you can [TS]

  press up like the camera the microphone [TS]

  you know obviously this is a technical [TS]

  Patrick packaging consideration and you [TS]

  have to rearrange components but that's [TS]

  that's what Apple's for the same thing [TS]

  with the width I say too I thought that [TS]

  if they wanted to they could also shave [TS]

  off a little bit of the edges the screen [TS]

  has been getting closer to the edges [TS]

  probably a little bit more room there so [TS]

  this idea of a taller screen iPhone [TS]

  would just be another kind of like yeah [TS]

  so there's some rumors and people did [TS]

  some mock-ups like so what right except [TS]

  as you noted on the talk show with [TS]

  Gruber what he said after he linked to [TS]

  the original thing this was this mock-up [TS]

  by Timothy Collins on the verge he said [TS]

  he thinks Collins wasn't merely guessing [TS]

  or idea idly speculating right his [TS]

  Gruber's way of saying that he may or [TS]

  may not have some inside info that does [TS]

  or does not corroborate what he heard [TS]

  cutting cutting through that it kind of [TS]

  sounded to me like John was saying he's [TS]

  he's on to something [TS]

  and maybe John knows something about it [TS]

  yeah but and normally he doesn't drop [TS]

  hints like that like well normally [TS]

  doesn't even link to stuff like that [TS]

  there's how many mock-ups are like oh [TS]

  here's a mock-up of the possible iPhone [TS]

  5 member all the tapered ones and [TS]

  everything like that there were a ton of [TS]

  those and to have them linked it's [TS]

  either going to be like here is I would [TS]

  say from his editorial point of view he [TS]

  would link to something to say here's a [TS]

  trend that's going on tons of people are [TS]

  talking about this wedge-shaped iPhone [TS]

  so I'm going to link to what I think is [TS]

  represented [TS]

  storing comment on the phenomenon but [TS]

  linking to an individual speculation and [TS]

  then saying that I'm guessing this guy [TS]

  just isn't pulling us out of his but I'm [TS]

  guessing it's based on some inside [TS]

  information because it basically says to [TS]

  me that he has heard some of the same [TS]

  things from sources that he consider [TS]

  reliable not to the part where he's [TS]

  going to say definitively this guy's [TS]

  exactly right [TS]

  or I have heard exactly the same things [TS]

  but that's what makes this entire thing [TS]

  rise up and make me take notice and he [TS]

  made a lot of good points about the the [TS]

  manufacturing economies of scale keeping [TS]

  exactly the same density of the LCD [TS]

  displays because his assumption was that [TS]

  you could keep the same fabrication [TS]

  things to just sort of cut the displays [TS]

  into different sized chunks I don't know [TS]

  enough about flat panel manufacturing to [TS]

  know if that's true but it seems logical [TS]

  to me that making making screens at a [TS]

  different pixel density would be [TS]

  slightly more expensive than making [TS]

  screens of the exactly the same pixel [TS]

  density but just a different size but [TS]

  that that made me start to give up on my [TS]

  idea for a differently sized screen on [TS]

  an iPhone which was that the screen [TS]

  would the resolution were maintained [TS]

  remain the same but the DPI would drop [TS]

  in 365 to 300 or whatever is like 364 or [TS]

  now something so the dots per inch would [TS]

  go down which means the screen would get [TS]

  larger and what it would mean is that [TS]

  you would have an iPhone with exactly [TS]

  the same screen ratio I also think you'd [TS]

  get make the regions above and below the [TS]

  screen smaller but make the screen wider [TS]

  and taller not in terms of resolution [TS]

  but in terms of size just a little bit [TS]

  bigger because I think you're getting to [TS]

  the point now where the iPhone next to [TS]

  other phones like these gargantuan giant [TS]

  Android things and even some of the [TS]

  windows phones the iPhone is looking [TS]

  kind of small in fat and I think if you [TS]

  made it just slightly taller and [TS]

  slightly wider and slightly thinner uh [TS]

  it would it would fit in better with the [TS]

  current line of phones that are out [TS]

  there and I think that's like all you [TS]

  just want to look like everyone else's [TS]

  phone I think that they've proven that a [TS]

  slightly bigger screen could be [TS]

  advantageous not a gargantuan screen I [TS]

  think they've also proven that making [TS]

  the screen too big it's ridiculous but I [TS]

  think the iPhone screen can get just a [TS]

  little bit bigger especially if you get [TS]

  a trade-off in terms of more battery [TS]

  life or thinner form factor or both how [TS]

  important though do you think it is [TS]

  to Apple that their developer is not [TS]

  their own developers but iOS developers [TS]

  are transitioned well in other words [TS]

  would Apple come out with a screen that [TS]

  is of a different size whether it's just [TS]

  in one dimension or both do you think [TS]

  Apple is going to say anything other [TS]

  than hey developers this is the new size [TS]

  deal with it fix your apps or do you [TS]

  think that they would provide a more [TS]

  gentle transition to it somehow I think [TS]

  Apple is very aware of trying to make a [TS]

  good transition for its developers and I [TS]

  think there would have to be a pretty [TS]

  darn good reason to change the screen [TS]

  size and I think that pretty darn good [TS]

  reason is that you can see more stuff in [TS]

  the screen like that that it makes more [TS]

  things possible that phones with larger [TS]

  screens are nicer people use even if [TS]

  you're just thinking about like the [TS]

  majority of the population that's above [TS]

  the age of 30 now you know for an aging [TS]

  population [TS]

  it's easier for them to see things that [TS]

  are just a little bit bigger not giant [TS]

  not you know the things with a stylus [TS]

  and these giant phones that you're [TS]

  holding up to your head look ridiculous [TS]

  but just like four millimeters bigger [TS]

  and with three millimeters bigger in [TS]

  height and at the same time like this is [TS]

  all implying stretching the screen out [TS]

  if they decide the only way we can do [TS]

  this so you think this is an important [TS]

  product change we need to make the [TS]

  screen area slightly bigger and to do [TS]

  that we also need to make the case [TS]

  slightly bigger too not entirely we're [TS]

  going to try to do all that by making [TS]

  you know by minimizing the non screen [TS]

  area that's mostly how we're going to [TS]

  make it bigger but we also have to make [TS]

  the case a little bit bigger and we [TS]

  decide the only way we can do this is by [TS]

  changing the screen resolution then they [TS]

  would go to developers and say look this [TS]

  is the way it's going to be they would [TS]

  not stop doing it because the developers [TS]

  would have problems but I think they're [TS]

  going to try very very hard either not [TS]

  to have to tell developers to have to [TS]

  change their apps or to have some sort [TS]

  of story for them or yeah you got to [TS]

  change your apps but it's not that bad [TS]

  and I think only changing the hype and [TS]

  not changing the width is a reasonable [TS]

  compromise that we want to make the [TS]

  thing bigger for a variety of reasons [TS]

  you want to see more information we [TS]

  think people like bigger screens or [TS]

  whatever and we've decided the only way [TS]

  to get it to get a meaningful gain in [TS]

  that regard like we can't just change [TS]

  the size we also have to change the res [TS]

  because we really need to get that extra [TS]

  information on the screen so our our [TS]

  apps don't look cramps compared to [TS]

  everybody else's we don't want to go [TS]

  gargantuan but we just want a little bit [TS]

  more and we're that I think they would [TS]

  say to developers uh and to try to make [TS]

  this not so bad for you we only change [TS]

  the height so I don't think Apple is [TS]

  going to not do something say like no [TS]

  ideas are getting shot down in Apple's [TS]

  meetings because this would hurt [TS]

  developers but I totally think that [TS]

  everything that comes up there's an okay [TS]

  here the benefits can we do this in a [TS]

  way that doesn't hurt developers that [TS]

  badly so I I put a lot of weight into [TS]

  gruber saying that he doesn't think this [TS]

  person's idly cycling all that convene [TS]

  is that they've done tests with screens [TS]

  of the size but it makes sense to me [TS]

  from an apples perspective then the [TS]

  things that make sense to me are the [TS]

  overall idea that the screen on the eye [TS]

  on the iPhone is too small both in terms [TS]

  of physical size because people have [TS]

  hard time seeing that little tiny thing [TS]

  and in terms of the amount of [TS]

  information that can put on the screen [TS]

  so resolution and size I think that is a [TS]

  real live problem that Apple's going to [TS]

  address and of the ways that I've heard [TS]

  of them addressing it the two I liked [TS]

  the best are just make it taller or make [TS]

  the screen bigger but don't change the [TS]

  amount of information on just help [TS]

  people with poor poor eyesight and all [TS]

  these things I'm talking about are tiny [TS]

  changes and most of them are gotten by [TS]

  removing the non screen area so it it's [TS]

  a delicate balance and that's not that's [TS]

  how I see our Apple balancing the [TS]

  developers needs and the customers needs [TS]

  but overall like the with Apple always [TS]

  the overriding factor is Apple's [TS]

  decision that I'm also speculating about [TS]

  that this screen needs to be bigger on [TS]

  the iPhone and that that's driving [TS]

  everything it's just as like how can we [TS]

  get this done but if they would never do [TS]

  it for any other reason then they think [TS]

  it will make a better product and [TS]

  there's just a matter of how best do we [TS]

  bring this to market so we'll see [TS]

  eventually if an iPhone 5 ever comes out [TS]

  but I'm rooting for I'll make my same [TS]

  prediction I do it at cinema display [TS]

  less non screen area on the next iPhone [TS]

  and I think there is a strong [TS]

  possibility that the screen will not be [TS]

  exactly the same size as the 4s that it [TS]

  will be larger in one or both dimensions [TS]

  go to our second spot good idea hover [TS]

  calm simplified domain management this [TS]

  is thing we all have domains heard me [TS]

  talk about these guys all in all week [TS]

  long I let let's make the domain [TS]

  registration process simple for once [TS]

  that's their whole motivation that's [TS]

  what these guys are all about you go to [TS]

  hover comm there's a search box you type [TS]

  in the domain you want you hit search is [TS]

  it available great it shows up right [TS]

  there it's not available they'll tell [TS]

  you that and they'll come up with a [TS]

  whole bunch of other suggestions for you [TS]

  you pick one you want you click the [TS]

  button to register and you're done and [TS]

  that's it I mean this is the thing [TS]

  everybody wants to have a.com domain or [TS]

  dotnet or whatever it is that that you [TS]

  like everybody wants and you can think [TS]

  of different reasons you get one for [TS]

  your family get one for your kid you [TS]

  have a business idea you want to make a [TS]

  website I got to go get that the dot-com [TS]

  register where am I going to go I'm [TS]

  saying tri hover because we all have [TS]

  more than what you don't buy one domain [TS]

  in your life you buy it doesn't probably [TS]

  maybe if you're like Merlin he told me [TS]

  at a hundred and fifty isn't that what [TS]

  he said I mean he's got more domains [TS]

  than most people should probably have [TS]

  but this is the thing you go here you go [TS]

  to hover calm and the process is simple [TS]

  it's clean it's straightforward it [TS]

  you're not constantly prompted to opt [TS]

  out of paying for additional services [TS]

  you know what I'm talking about it's [TS]

  just the way it should be simple single [TS]

  focus and it comes with things like who [TS]

  is privacy built-in it has DNS so that [TS]

  you can go ahead and redirect the domain [TS]

  somewhere else you can have full DNS [TS]

  control if you want to manage it there [TS]

  they do email to and their transfer [TS]

  process is super simple it couldn't be [TS]

  easier they even have a valet service [TS]

  they'll handle the whole thing for you [TS]

  if you don't understand how that works [TS]

  because it can be complicated go to [TS]

  hover.com slash dan sent me or just use [TS]

  the coupon code dan sent me you'll get [TS]

  10% off check these guys out there [TS]

  they're really great hover.com I'm [TS]

  disappointed in the chat room that no [TS]

  one has tried to [TS]

  counteract my assertion that the frame [TS]

  around the screen gets smaller by citing [TS]

  the current line of cinema displays and [TS]

  saying how they have actually a larger [TS]

  non screen area than the aluminum ones [TS]

  they replaced why do they have that I [TS]

  had to come back for that but no [TS]

  imparted up well but what I would say is [TS]

  that the non screen area on the current [TS]

  line of displays is almost invisible [TS]

  because I count the entire glass as the [TS]

  screen even though it's not lit up what [TS]

  they basically done is made the screen [TS]

  which is the glass area go from edge to [TS]

  edge and you can barely see on some of [TS]

  the old ones the little tiny rim of [TS]

  aluminum around the thing right that's [TS]

  the frame thinking like visually [TS]

  speaking that they want it to look like [TS]

  there's no frame like one of those [TS]

  infinity pools that just goes off the [TS]

  edge right that the screen just goes [TS]

  edge to edge now we know it doesn't when [TS]

  you turn the thing on we see the lit up [TS]

  region doesn't go edge to edge but I [TS]

  think this was a transition they made [TS]

  from material that doesn't look like the [TS]

  screen whether it be aluminum or plastic [TS]

  in a different color that's you know [TS]

  opaque and then there's a screen inside [TS]

  it they made a transition look it's all [TS]

  it's all screen and we know it's not [TS]

  really all screen it's all glass it's [TS]

  all glass over and behind that is the [TS]

  LCD panel right they'd only take up some [TS]

  of that region but that's they made that [TS]

  transition I think they will now start [TS]

  iterating on that and making the lit up [TS]

  area behind the big giant seat of glass [TS]

  keep moving out and out and out and out [TS]

  and of course you know as they put up on [TS]

  the iPhone thing all right that's not [TS]

  what they bring up but I'll bring up on [TS]

  the iPhone they've like fuse the display [TS]

  to the glass which makes the display [TS]

  seem like closer to your finger right so [TS]

  if that technology becomes feasible and [TS]

  desktop displays I'm sure they would do [TS]

  that as well so I think the transition [TS]

  to full edge to edge glass was a [TS]

  continuation of the theme I was talking [TS]

  about but then now they'll have to [TS]

  continue iterating making the lit up [TS]

  area go from to the edge I don't know if [TS]

  that showing iPhones true and iPhones [TS]

  like a look I went back and looked at [TS]

  the picture the iPhone one to remind [TS]

  myself of how much region there was [TS]

  above and below the screen it was it was [TS]

  pretty big I don't know how that regions [TS]

  changed from the original iPhone to the [TS]

  3G form factor to the 404 mark there [TS]

  it's probably got a little bit smaller [TS]

  but as people pointed on the chat room [TS]

  that iconic image of the iPhone is a [TS]

  rounded rectangle upright facing you [TS]

  with a dark part on the bottom a dark [TS]

  part on the top and then like a little [TS]

  circle for the home button I think that [TS]

  silhouette can continue it's just that [TS]

  those regions above [TS]

  the screen will slowly start to shrink [TS]

  at some point they may be faced with [TS]

  like what do we do about the home button [TS]

  and what do we do about the microphone [TS]

  and speaker but they got a while to go [TS]

  before they do that all right talk about [TS]

  gaming a little bit here now Diablo 3 [TS]

  open beta weekend [TS]

  that's not what I'm going to talk about [TS]

  but yes it's true yeah I'm not even into [TS]

  Diablo but I just want to see what the [TS]

  game looks like so I downloaded it and [TS]

  it's just sitting on my hard drive [TS]

  waiting to be tried out because I like [TS]

  the art style but they've gone with I [TS]

  wanna see what the game looks like I'm [TS]

  not very much of a gamer so I have to [TS]

  tell me is this out for mac or do you [TS]

  have to boot in you know use your boot [TS]

  camp set up to play this Blizzard is [TS]

  very good about making mac versions of [TS]

  the software it's out for mac and pc [TS]

  that's not welcome talk about ok how did [TS]

  how did I get to this I think I came to [TS]

  this through something I mentioned back [TS]

  when we were talking about mountain lion [TS]

  and Game Center and how Game Center was [TS]

  off-putting to me as a gamer and how it [TS]

  was weird that Apple was having this [TS]

  great success with iOS gaming but still [TS]

  doesn't seem like as a company they're [TS]

  particularly into games or that they [TS]

  particularly get gamers and that kind of [TS]

  cascaded into my pondering of what the [TS]

  world is like after the advent of iOS [TS]

  gaming an apple and a lot of a lot of [TS]

  people in gaming industry are talking [TS]

  about that and so here here's why I [TS]

  wanna start with this I'm gonna start [TS]

  with a penny arcade comic strip which [TS]

  not surprised people who know me because [TS]

  I'm going penny arcade fan this is from [TS]

  2001 I've been reading penny arcade [TS]

  since basically the very beginning so I [TS]

  remember reading this and it just stuck [TS]

  with me and I think it's one of their [TS]

  better known strips I put the link in [TS]

  the show notes let me put in the chat [TS]

  room for all our helpful chat people [TS]

  today so the strip I remember this is [TS]

  2001 so you have to rewind that's a long [TS]

  time ago it sounds like not a long time [TS]

  ago but over a decade ago this trip is [TS]

  about a original crop of PlayStation ads [TS]

  which actually predated 2001 right and [TS]

  so it's showing a picture of do you have [TS]

  this comic up by the way down I put the [TS]

  link in the chat rooms yeah I have the [TS]

  link opening right now alright it's [TS]

  showing a picture of some cool looking [TS]

  dude with sunglasses and blonde hair [TS]

  holding a PlayStation controller like [TS]

  stars behind and the narration about the [TS]

  things [TS]

  is when we saw the first commercials for [TS]

  the PlayStation glitz the MC mtv-style [TS]

  Affairs that spoke to the sort of people [TS]

  we weren't we began to worry they were [TS]

  selling our heritage to the same effing [TS]

  guys who used used to beat us up in PE [TS]

  all right so he this is the voice of the [TS]

  Penny Arcade people talking it's [TS]

  obviously they're talking from the [TS]

  perspective of gamers right and so [TS]

  they're saying that our heritage is like [TS]

  these video games that we played we were [TS]

  stuck inside we were the Nerds were [TS]

  playing our video they were for us yeah [TS]

  and now they sign them to the guys who [TS]

  the jocks basically the big popular [TS]

  good-looking kids they're trying to show [TS]

  popular good-looking cool kids playing [TS]

  with the PlayStation they're selling you [TS]

  know our heritage to these people right [TS]

  second panel shows a younger version of [TS]

  the protagonist in the video in the [TS]

  comic strip being harassed by bullies in [TS]

  a school hallway it says and the [TS]

  narration says they'd never been turned [TS]

  into an eggplant in Kid Icarus they had [TS]

  friends and girls and sports why did [TS]

  they need games it's like why are they [TS]

  taking this away from us like we have a [TS]

  miserable life we're you know we're not [TS]

  popular this was our one thing yeah the [TS]

  one thing we have is games and now they [TS]

  got to take that away and give it to [TS]

  these jerks right and then the third [TS]

  panel really is completely non sequitur [TS]

  and it's a it shows the character from [TS]

  these common strips standing on the [TS]

  table with no pants and he says I am the [TS]

  king of no pants and the other guy says [TS]

  Lord why couldn't he be the king of [TS]

  pants what does that have to do with the [TS]

  first two strips well let me tell you [TS]

  Penny Arcade uh the folks who make it [TS]

  have been developing their skills for [TS]

  many years and this was a decade ago so [TS]

  perhaps not as well-connected as you'd [TS]

  want to be but so this idea that they're [TS]

  expressing here and I think the reason [TS]

  Penny Arcade has become popular is [TS]

  because they tend to express the ideas [TS]

  that everyone else was in their peer [TS]

  group was feeling at the same time was [TS]

  that gaming was something that belonged [TS]

  to these nerdy guys like kind of like a [TS]

  hipster not an even hipster this is way [TS]

  before hipsters just like these other [TS]

  people in the world have everything else [TS]

  and gaming is supposed to just belong to [TS]

  us but now here's Sony marketing gaming [TS]

  too maybe not to everyone but to if [TS]

  you're in that peer group of just like [TS]

  high school kids it seems like now [TS]

  they're marketing to everyone really [TS]

  they're just marketing to people your [TS]

  age but you liked it better when games [TS]

  were just for the seven people who were [TS]

  your age were also nerdy outcasts loved [TS]

  your age were also nerdy outcasts loved [TS]

  video games and now they're trying to [TS]

  market it to your whole high school [TS]

  class and that seems like a massive [TS]

  dilution of gaming culture like no they [TS]

  can't have that that's ours that's not [TS]

  that's not for regular people alright [TS]

  and this this phenomenon of something [TS]

  that was popular with nerds like this [TS]

  hadn't happened quite yet with Dean deal [TS]

  maybe kind of a little bit but there's a [TS]

  particular interest that nerdy people [TS]

  are into that they really have a great [TS]

  connection with and seeing it sold to [TS]

  quote-unquote the masses now little did [TS]

  Penny Arcade or any of us know in 2001 [TS]

  that if we fast forwarded to the current [TS]

  year those guys those like jocks in the [TS]

  first panel we've got cool guy with [TS]

  sunglasses and the good-looking guy with [TS]

  the girlfriend and and the hair and [TS]

  playing stuff you know who those guys [TS]

  are now those are the quote-unquote [TS]

  hardcore gamers hmm those are the guys [TS]

  saying we don't want gaming sold to [TS]

  other peoples just for us is for the [TS]

  hardcore cool totally solid gamers like [TS]

  forget about the original nerds they [TS]

  have been so marginalized that the [TS]

  current hardcore gamers are the guys [TS]

  this strip was complaining or take going [TS]

  to be taking over the world of gaming [TS]

  like the popular people right it is so [TS]

  it is so far gone [TS]

  ten years later this strip you you have [TS]

  to swap all the characters you'd have to [TS]

  put the jocks saying they're trying to [TS]

  sell gaming to my mom Gaming is for us [TS]

  man's for the cool dudes we like to play [TS]

  you know those first-person shooter [TS]

  games should be selling gaming to those [TS]

  people it's not what gaming is about [TS]

  right it just shows how far gaming has [TS]

  gone from this little tiny narrow thing [TS]

  to being sold to everybody so those guys [TS]

  are now the hardcore gamers and casual [TS]

  gaming or like people who are not quote [TS]

  unquote real gamers now it's your mom [TS]

  your mom's mom your aunts and uncles [TS]

  your friends who have never heard of [TS]

  computers that they're playing bejeweled [TS]

  they're playing Facebook games that prey [TS]

  on Angry Birds the base of people who [TS]

  play games it's now so incredibly broad [TS]

  that the people we were scared that the [TS]

  gaming would broaden out to are now the [TS]

  narrowest of the narrow super hardcore [TS]

  gamers right so into this world I'm [TS]

  trying to think how Apple fits as the [TS]

  new king of gaming basically if you look [TS]

  in terms of like a number of games sold [TS]

  gaming revenue number [TS]

  of users all sorts of measures in which [TS]

  Apple looks pretty darn scary and often [TS]

  bigger than all the traditional gaming [TS]

  companies combined in some respects so [TS]

  Apple is kind of the new king of gaming [TS]

  along with Facebook and stuff but they [TS]

  are definitely not the new king of [TS]

  gamers however you define gamers and I [TS]

  guess I the definition has changed now [TS]

  the definition is those jock guys but [TS]

  the nerdy people are kind of a subset [TS]

  like now it's just teenage boys who [TS]

  really know how to play video games [TS]

  count themselves as gamers and subsets [TS]

  of them are you know the frat boys [TS]

  playing Halo or whatever but inside [TS]

  they're also these these nerdy guys [TS]

  right but the eggplant nerds as I'll [TS]

  call them the people people who were [TS]

  changing to an eggplant from the waist [TS]

  up and kid kid icarus those are within [TS]

  the hardcore gamers as a subset now [TS]

  those guys are the guys who are kind of [TS]

  the game equivalent of the people who [TS]

  like those arthouse movies now they like [TS]

  like independent games they like games [TS]

  being criticized I'm including myself in [TS]

  this category like games created by [TS]

  authors they like their like journey [TS]

  right like limbo Bray their experimental [TS]

  flash games like passage if you know [TS]

  what any of those things are especially [TS]

  passage you're probably in this tiny [TS]

  subset of a tiny subset of a tiny subset [TS]

  of gamers and outside its this wild [TS]

  world of other people doing other stuff [TS]

  and most of them don't call themselves [TS]

  gamers and yet they're the ones playing [TS]

  the vast majority of the games so this [TS]

  is a difficult position for people who [TS]

  you know thought of themselves as the [TS]

  unique owners of a particular piece of [TS]

  culture and how its broadened out to [TS]

  everyone else it how do we think about [TS]

  ourselves did we take comfort by just [TS]

  saying okay well now we're just going to [TS]

  be like the arthouse movie guys and [TS]

  we'll just turn up our nose at the [TS]

  mainstream and we'll just enjoy our uh [TS]

  extremely high quality games for gamers [TS]

  the stuff though like the titles I just [TS]

  listed which I should put in the show [TS]

  it's like I have them my notes here but [TS]

  I haven't put them in the show notes yet [TS]

  that we should be content with that so [TS]

  like just like the people who are [TS]

  totally into art house movies they turn [TS]

  their nose up at the blockbuster Michael [TS]

  Bay movies but they're happy to just be [TS]

  on their little subset watching you know [TS]

  foreign films and independent movies and [TS]

  stuff like that but on the other side of [TS]

  the coin [TS]

  is well shouldn't you be happy that this [TS]

  past time that you love has now become [TS]

  so popular that everybody is a gamer [TS]

  even if they don't self-identify as a [TS]

  gamer everyone plays games shouldn't you [TS]

  be happy about angry birds and even [TS]

  farmville and all that stuff like that [TS]

  the gaming this pastime that you loved [TS]

  and said was awesome then now everybody [TS]

  does and appreciates and and they like [TS]

  it and everything if you talk to gamers [TS]

  about that or me even and they and you [TS]

  ask them he said look you can kind of [TS]

  try to feel good about that but what I [TS]

  feel like is that those people playing [TS]

  those games they still don't get to call [TS]

  themselves gamers because what the games [TS]

  they're playing are like simplistic not [TS]

  very interesting not very deep and [TS]

  they're missing out on what we believe [TS]

  is the best the gaming has to offer [TS]

  right and my question is why why did [TS]

  that happen [TS]

  gaming broadening out to everybody [TS]

  that's final but in movies for example [TS]

  uh everyone appreciates like a really [TS]

  great Steven Spielberg movie right it's [TS]

  not just the Nerds like it's possible to [TS]

  have you know Schindler's List or [TS]

  whatever that everybody appreciates it [TS]

  has met the mass-market can appreciate [TS]

  and that the the super nerdy are house [TS]

  people can also appreciate or Martin [TS]

  Scorsese or whatever like the there [TS]

  exists this type of thing that satisfies [TS]

  both parties whereas in gaming it seems [TS]

  like you've got Angry Birds which is [TS]

  what everybody loves but gamers turn [TS]

  their nose up at and you've got braids [TS]

  which you know nobody's even heard of [TS]

  except for the Nerds where are the [TS]

  blockbuster games that satisfy both [TS]

  groups why is it been sort of segregated [TS]

  into the real gamers and the non real [TS]

  gamers and this is scary for the real [TS]

  gamers because we are such a tiny tiny [TS]

  tiny and seemingly ever shrinking [TS]

  proportion of the world of gaming and [TS]

  we're worried that the things we love [TS]

  will go away but unless there's some [TS]

  sort of crossover and so this gets D my [TS]

  little heading here is what's wrong with [TS]

  gaming wrong in quotes why why is it [TS]

  that great games aren't used by [TS]

  everybody and here's my contention as to [TS]

  why that's the case [TS]

  people can't appreciate the very best [TS]

  games the gamers love without a [TS]

  tremendous amount of experience with [TS]

  games [TS]

  also without a tremendous amount of [TS]

  skills this is a little bit different [TS]

  than other things like film or wine or [TS]

  anything like that where you really do [TS]

  need to have like you can if you really [TS]

  want to appreciate film it helps to like [TS]

  know the history of film and know about [TS]

  the directors involved and all I can and [TS]

  have seen many many movies like then you [TS]

  can really appreciate this great movie [TS]

  right [TS]

  same thing with wine you want to know a [TS]

  lot about wine to have tasted a lot of [TS]

  wines have experience of weather [TS]

  different things that I'm looking for in [TS]

  a wine and do I know that because I've [TS]

  tried them and I've read about this and [TS]

  I've tried that one as a yes identify [TS]

  this is this wine that's that one and [TS]

  this is a particular you know experience [TS]

  is kind of you expect you have to have [TS]

  right but anyone can get experience just [TS]

  watch every movie ever made you will [TS]

  become a film buff like you don't have [TS]

  to do it you just have experience there [TS]

  and wine if you're into wine go on wine [TS]

  tasting by lots of wines to really [TS]

  express ate these wines right that's [TS]

  it's a barrier to entry but it's it's [TS]

  surmountable that if you are very [TS]

  interested in these things and you want [TS]

  to have a great appreciation for art or [TS]

  whatever learn about art read books [TS]

  about art visit museums talk to other [TS]

  people about art merely by experiencing [TS]

  it you can move yourself up the ladder [TS]

  to being the quote/unquote hardcore film [TS]

  geek or wine aficionado or you know art [TS]

  connoisseur or whatever games have that [TS]

  - if you haven't played the classic and [TS]

  the s games or whatever all these other [TS]

  games that the current games are [TS]

  building upon you're you're at a [TS]

  disadvantage so you say okay well fine [TS]

  I'm just going to play every game [TS]

  starting from the beginning of time and [TS]

  I will become a gamer because I will [TS]

  have all these experiences I will be [TS]

  able to appreciate these games but [TS]

  there's one extra thing that is not [TS]

  present for the most part in film and [TS]

  wine and art and that's skill if you [TS]

  know how to put something your mouth [TS]

  swish it around spit it out and swallow [TS]

  it you can do the wine stuff if you can [TS]

  sit in a seat and understand the [TS]

  language and look at it look at a screen [TS]

  you can experience film but there is an [TS]

  actual skill component to gaming and [TS]

  there are many experiences in game that [TS]

  you absolutely cannot have without a [TS]

  minimum level skill and that level of [TS]

  skill is in many cases pretty darn high [TS]

  you can't like appreciate the joys of [TS]

  team-based first-person shooters if you [TS]

  can't figure out how to move in a [TS]

  first-person shooter game [TS]

  you have no idea what you're looking at [TS]

  you can't tell which direction you're [TS]

  facing you can't tell how to get from [TS]

  one place to the other uh and even if [TS]

  you're a good first-person shooters you [TS]

  can move around everything there is a [TS]

  level of skill and if you don't pass [TS]

  that threshold you can't be competitive [TS]

  with those type of people and you are [TS]

  missing out on that experience and now [TS]

  now you are not able to understand that [TS]

  part of the gaming culture and lots of [TS]

  parts of gaming culture I like that now [TS]

  I'm saying you have to be the best [TS]

  player in the world at Starcraft for the [TS]

  best first search and shooter player but [TS]

  there's a minimum threshold of hand-eye [TS]

  coordination and spatial awareness that [TS]

  really filters out a lot of people from [TS]

  these quote-unquote hardcore gaming and [TS]

  here's some examples of this I've seen [TS]

  in my life I've been trying to get my [TS]

  wife to play portal and portal 2 because [TS]

  they're fun games and everyone should [TS]

  play them right but she's not really [TS]

  that kind of a gamer so I sat her down [TS]

  in front of portal and a depressing [TS]

  amount of my time helping her to play [TS]

  that game was helping her to understand [TS]

  how to control yourself in a [TS]

  first-person shooter [TS]

  lots of time and energy spent trying to [TS]

  let her understand how to orient herself [TS]

  how to navigate the world how to jump [TS]

  out at you know mean first-person [TS]

  platforming as a pain everyone knows [TS]

  that but just the basic stuff right of [TS]

  which direction am I facing or can I get [TS]

  over there well how do I move that way [TS]

  well how do I do that things that she [TS]

  would have no problem doing in real life [TS]

  in real life you could just look up look [TS]

  down look over there walk over the room [TS]

  pick a thing upright ever but in a [TS]

  gaming world there are certain skills [TS]

  you need to translate from you know your [TS]

  input into the coordinate system of the [TS]

  screen and when I'm spending all that [TS]

  time helping her like all you got to [TS]

  face this way or now move up just a [TS]

  little bit know you can't really see [TS]

  where your feet are you have to look [TS]

  down I know you won't see your feet but [TS]

  that's like where you are so don't go [TS]

  off the edge and okay now look back up [TS]

  before you jump make sure you know [TS]

  that's not the game I'm not she's not [TS]

  experiencing portal that that part is [TS]

  not the game she's missing the game we [TS]

  are both missing the game because I'm [TS]

  spending all my time trying to tell her [TS]

  how to move around in the world right [TS]

  and for some people there's just no [TS]

  chance that they're ever going to be [TS]

  able to operate a first-person shooter [TS]

  game at all either because of hand-eye [TS]

  coordination because the controller and [TS]

  Mouser are complicated and difficult to [TS]

  use because of spatial awareness you [TS]

  know like I said translating the input [TS]

  the manipulations of the input device [TS]

  into the coordinate space of the screen [TS]

  understanding what it's going to do [TS]

  all these things that feel so natural [TS]

  for people who are quote unquote raised [TS]

  as gamers can can be not not only [TS]

  difficult to learn but sometimes just [TS]

  plain impossible to learn for some [TS]

  people and it's not just an age issue so [TS]

  I'm like all old people can't play these [TS]

  games with all young people and there's [TS]

  plenty regenerations of people right now [TS]

  growing up who are 12 13 14 15 years old [TS]

  or who grew up during the time when [TS]

  Games existed who simply don't it didn't [TS]

  develop or you know or couldn't have [TS]

  developed if they tried the skills to be [TS]

  successful in certain types of very [TS]

  complicated games and I think these are [TS]

  the vast majority of people like there's [TS]

  20 year-olds running around right now [TS]

  who can't operate an FPS and you're so [TS]

  that's not true anyone who's 20 they [TS]

  grew up with games they must know not [TS]

  everyone plays games you know or maybe [TS]

  they just played Angry Birds and Tetris [TS]

  and bejeweled or even Tetris is a little [TS]

  bit more complicated that like maybe [TS]

  they just played touch-based games maybe [TS]

  they have you know they just haven't [TS]

  developed these skills for whatever [TS]

  reason and if you try to teach them to [TS]

  it either they won't be able to learn [TS]

  though they won't be motivated to learn [TS]

  because it seems like this is just like [TS]

  work why do I want to do that I'm just [TS]

  gonna go play Angry Birds that's what I [TS]

  like better right I think this is the [TS]

  vast majority of people who play game so [TS]

  these people without the skills that we [TS]

  gamers think are the essential gaming [TS]

  skills now this is not a value judgment [TS]

  like oh those people are real gamers or [TS]

  whatever or they can't appreciate games [TS]

  I think it is great the game to spread [TS]

  out to everybody and and we can all [TS]

  enjoy these things but it does mean that [TS]

  there's something weird about gaming [TS]

  we're the connoisseurs of the very best [TS]

  the gaming has to offer that we believe [TS]

  is the very best the gaming has to offer [TS]

  there's a barrier to entry that has to [TS]

  do with skill I guess maybe Sports is [TS]

  kind of like that but it's not because [TS]

  like not like in baseball you know we're [TS]

  not all professional baseball players [TS]

  but we can hit a ball we can run around [TS]

  the bases even if we stink we can still [TS]

  appreciate the fun of baseball right but [TS]

  you can absolutely not appreciate the [TS]

  fun of a first-person shooter if you [TS]

  can't tell where anything is or how to [TS]

  move like it's like playing baseball and [TS]

  saying I don't know which direction to [TS]

  face I can't find home plate after I hit [TS]

  the ball what do I do I try to run I [TS]

  just move vertically into the sky you [TS]

  know it's we don't have that kind of [TS]

  problem in physical real world things [TS]

  but a lot of the very best games I liked [TS]

  it now the reaction of the gaming world [TS]

  to that even the hardcore gaming world [TS]

  has been too veldt to develop games that [TS]

  de-emphasize skill that sounds like [TS]

  again this all sounds like a value [TS]

  judgment I'm saying oh that's not real [TS]

  game that's bad [TS]

  it's not bad it is what it is it's they [TS]

  want to make games where if you put in [TS]

  the time in other words if you do the [TS]

  experience if you sit down and watch [TS]

  every movie ever made if you go on wine [TS]

  tasting things every weekend you will [TS]

  eventually be able to appreciate wine [TS]

  more right you will eventually be able [TS]

  to appreciate film more if you study art [TS]

  in your museum so if you if you play our [TS]

  game just the time investment it's not a [TS]

  skill thing it's not like you have to [TS]

  develop some sort of skill to do this [TS]

  just it just by putting in time we will [TS]

  reward you and they do that by basically [TS]

  making making the traditional skills of [TS]

  a gamer less important and everything's [TS]

  relative of course I'm going to talk [TS]

  about world of warcraft as an example [TS]

  that world of warcraft is a pretty [TS]

  hardcore gamer type game but it does [TS]

  definitely the emphasize skill in favor [TS]

  of time spent or at least the types of [TS]

  skills that are have to do with like [TS]

  hand-eye coordination and spatial [TS]

  awareness and stuff like that and move [TS]

  more towards strategy type skills if you [TS]

  put in the time a world of warcraft your [TS]

  character levels up right if you do the [TS]

  things the game wants you to do your [TS]

  character loves up your character [TS]

  becomes more powerful without you [TS]

  getting better at playing the game more [TS]

  or less your one hit does more damage [TS]

  when your level sixty that it does when [TS]

  your level one and it's not because you [TS]

  are better at hitting it's because your [TS]

  in-game character is better hitting and [TS]

  that type of levelling system where time [TS]

  investment equals power in the game not [TS]

  proportional to your physical skills or [TS]

  even your strategy or anything like that [TS]

  that makes a game accessible to more [TS]

  people and world of warcraft wasn't like [TS]

  that they wouldn't have whatever umpteen [TS]

  million subscribers they have because [TS]

  they just simply aren't umpteen million [TS]

  people who can have fun playing with [TS]

  each other [TS]

  if skill is the thing that is [TS]

  determining that an example that we like [TS]

  quake 3 arena or any first-person [TS]

  shooter that is that has few empowering [TS]

  items other than your coordination you [TS]

  can't go on a quake 3 arena server at [TS]

  this point and play and have fun because [TS]

  everybody who's on that server is really [TS]

  really good at first-person shooter [TS]

  games and you will die instantly and the [TS]

  community of people who have that kind [TS]

  of skill is really really small even [TS]

  when quake 3 arena was popular you just [TS]

  can't get like how many I don't know how [TS]

  people playing World of Warcraft like [TS]

  you know 10 million or whatever you you [TS]

  cannot find 10 million people who can [TS]

  play a competitive first-person shooter [TS]

  against each other and have fun [TS]

  same time write it because they won't [TS]

  have fun like the good people will [TS]

  dominate everybody everyone else will be [TS]

  sad and they'll quickly start [TS]

  segregating and you know it and so even [TS]

  in first-person shooters like you know [TS]

  call duty modern warfare and everything [TS]

  they either a leveling or simplify the [TS]

  game so that you can get you know the [TS]

  hand-eye coordination and spatial [TS]

  awareness and ability to you know jump [TS]

  up in the air and flip around backwards [TS]

  and shoot somebody are less important or [TS]

  that people with those skills can't [TS]

  dominate the game as much halo is a good [TS]

  example there are people who are [TS]

  amazingly good at Halo even with those [TS]

  stupid controllers instead of a mouse [TS]

  right but they didn't totally unbalance [TS]

  the game for everybody and this is built [TS]

  into game design now if you want to pick [TS]

  a game very popular you can't make it [TS]

  basically hard to play because you were [TS]

  limiting your audience to people who [TS]

  have the skill and yet there is a there [TS]

  is this phenomenon that I think exists [TS]

  where the very best games require not [TS]

  amazing skill but some certain a minimum [TS]

  amount of skill and that pains me to [TS]

  think that like for example I could [TS]

  never have uh my mother played journey [TS]

  which I think she would really enjoy [TS]

  that game but I know she wouldn't [TS]

  actually enjoy it because she would [TS]

  spend all her time trying to figure out [TS]

  how to control the dude and knowing [TS]

  where she is and what you're supposed to [TS]

  do and just the language I mean half of [TS]

  that is experienced because she doesn't [TS]

  know the language of game design like [TS]

  she doesn't there's a language just a [TS]

  language of film there's a language that [TS]

  games speak to you in to let you know [TS]

  what the next thing to do is and anyone [TS]

  who has played games for a long time [TS]

  recognizes that is a type of powerup or [TS]

  that is clearly where I'm supposed to go [TS]

  or they're not communauté like gamers [TS]

  sit down in front of the game and [TS]

  there's a two-way conversation where the [TS]

  game is speak to them they're speaking [TS]

  to the game and it flows in the best [TS]

  type of the games or the games to talk [TS]

  to the people the vast experience in [TS]

  games so you don't have to spell stuff [TS]

  out right so that's experience and you [TS]

  can get that by playing lots of games [TS]

  but the skill one is like what are [TS]

  there's a section of the game that she [TS]

  just isn't doesn't have the coordination [TS]

  to figure out which direction she's [TS]

  facing or she's flipping through the air [TS]

  like dramatic exciting things happen in [TS]

  the game and if she's spending the whole [TS]

  time going where am i I don't understand [TS]

  what's going on then she's not playing [TS]

  the game anymore she's out of the game [TS]

  and she's frustrated and like you know [TS]

  if you can't make a jump or something [TS]

  like that and you're just stuck in this [TS]

  part because you can't make some simple [TS]

  jump it's frustrating as a gamer to go I [TS]

  just give me the controller luckily I [TS]

  did the jump but she's out of the [TS]

  experience she's not playing the game [TS]

  anymore and that doesn't happen that [TS]

  much [TS]

  with movies where you just sit there and [TS]

  look at the screen you know what I mean [TS]

  so this phenomena happens at every level [TS]

  obviously the world the world of workout [TS]

  level is like those are still the [TS]

  hardcore gamers but even within hardcore [TS]

  gamers if you want to get the biggest [TS]

  audience you can you have to [TS]

  de-emphasize skill and then there's [TS]

  Angry Birds where anybody can play just [TS]

  flick the thing you do one little motion [TS]

  and it's engaging your mind and it's [TS]

  engaging other parts of you and it's a [TS]

  game that's trying to appeal to as many [TS]

  people as possible but gamers would say [TS]

  there are games that are that we think [TS]

  that offered the very best the gaming [TS]

  has to offer that you just simply can't [TS]

  experience and this also ties into the [TS]

  idea games as art that's why it's [TS]

  frustrating to argue with anybody about [TS]

  that because it's like if you're not a [TS]

  gamer and don't have that experience and [TS]

  skill you can't experience our art at [TS]

  the level we would like to express about [TS]

  so that's why we're like Roger Ebert was [TS]

  talking about games are an art people [TS]

  said all you really need to play you [TS]

  know eco or Shadow of the Colossus or [TS]

  you know flower or surely we say journey [TS]

  now then you'll see the games are no he [TS]

  wouldn't he would not be able to play [TS]

  those games at all that would be [TS]

  ridiculous frustrating experiences he [TS]

  would never get to experience the game [TS]

  at all and he would not be convinced by [TS]

  it because he doesn't have the [TS]

  experience and I think probably because [TS]

  he also doesn't have the skills and [TS]

  that's that's weird a kind of art that [TS]

  you need a certain amount of skills to [TS]

  appreciate not just experience but also [TS]

  skills that I find that weird and it it [TS]

  makes me uncomfortable the entire [TS]

  situation and Apple being the king of [TS]

  that new kind of gaming doesn't really [TS]

  help or hurt or anything it's just it [TS]

  reminded me of this topic someone in the [TS]

  chatroom is saying it does happen with [TS]

  film there already films that normal [TS]

  people wouldn't get that's true but it's [TS]

  not because of like a skill I think if [TS]

  you watched a whole bunch of already [TS]

  films you watch the entire history of [TS]

  Italian or French cinema or you watched [TS]

  every Japanese horror movie then you [TS]

  could fully appreciate the next Japanese [TS]

  horror movie and it's not because you [TS]

  had any particular skill you are not now [TS]

  better at watching now I really know how [TS]

  to open my eyes really wide you know [TS]

  it's not like watching you know it's [TS]

  it's more of a mental than a physical [TS]

  and I say skill and think of a physical [TS]

  thing like it's it's a combination with [TS]

  this combination mental and physical [TS]

  again doing stuff with your body to make [TS]

  things happen on a screen in ways that [TS]

  are just not natural to a lot of people [TS]

  and I and if you don't spend your [TS]

  childhood [TS]

  becoming acclimated to that I'm getting [TS]

  good at it there are some things you [TS]

  just can't experience and appreciate [TS]

  is there another analogy is playing [TS]

  sports and then later watching them like [TS]

  if you're a retired baseball player and [TS]

  then you watch watch baseball do you [TS]

  appreciate it [TS]

  I would say you do appreciate it more [TS]

  yeah that's an experience thing yeah it [TS]

  because you just if you just watch [TS]

  baseball games from the time you were [TS]

  born and you wouldn't have no idea to [TS]

  play baseball [TS]

  you're watching up baseball games you [TS]

  come to appreciate the sport of baseball [TS]

  that's just an experience thing [TS]

  experience is definitely a factor but [TS]

  it's not a skill thing again you're not [TS]

  getting better at watching and you may [TS]

  have no idea how to play baseball but [TS]

  you can still experience it and there [TS]

  are sports like tennis is my example [TS]

  where our golf was probably a good one [TS]

  if you don't if you have never played [TS]

  golf I think it's harder for you to [TS]

  appreciate golf but you don't should be [TS]

  good at golf like if you have never [TS]

  played tennis I can imagine a tennis [TS]

  match being born boring to you because [TS]

  you don't know how hard is or what's [TS]

  involved in the game so that gives you [TS]

  an appreciation of it but your [TS]

  appreciation of tennis does not scale [TS]

  with your skill in tennis like once [TS]

  you've played tennis a little bit you [TS]

  kind of appreciate the sport then you [TS]

  can watch Wimbledon and totally [TS]

  appreciate everything there is to [TS]

  appreciate about that based on you know [TS]

  just watching it or like if you watch [TS]

  Wimbledon every single year that you [TS]

  will come to eventually appreciate [TS]

  tennis you don't have to say I would [TS]

  have enjoyed that match much more if I [TS]

  had a much better forehand no it's not [TS]

  there's not the relationship or like I [TS]

  tried to watch it but my eyes were [TS]

  deflected from the screen because a [TS]

  forehand is tough that's what it's like [TS]

  in gaming where it's like this is [TS]

  awesome game you spend all your time [TS]

  trying to do the first jump you're never [TS]

  going to get to the game you're going to [TS]

  be frustrated for reasons that the game [TS]

  maker didn't intend it's just going to [TS]

  bounce off of you you know and that's [TS]

  that's upsetting me head says now of [TS]

  course you can just buy game [TS]

  accomplishments via in-app purchases [TS]

  yeah that's that's the final frontier of [TS]

  like not only no skills required but we [TS]

  realize the time is a commodity too and [TS]

  if you pay us you can skip the time [TS]

  portion we go it's a great equalizer for [TS]

  people like like me who's an adult I [TS]

  have I have some money I could spend you [TS]

  know I have way more money than I have [TS]

  time to invest in a game so therefore [TS]

  I'll just buy these couple upgrades and [TS]

  I'll be my guy will be as good as the 14 [TS]

  year old kid who doesn't have money but [TS]

  does have lots of time and skill that I [TS]

  don't have [TS]

  never have I think that's kind of [TS]

  lessening the experience like but you're [TS]

  not like I think there are places for [TS]

  that I think it's okay to have those [TS]

  type of purchases but it's so easy for [TS]

  developers to slip on to the dark side [TS]

  there we're now like it's taking [TS]

  advantage of a weakness in human [TS]

  perception that their people will make [TS]

  that trade-off if they've already bought [TS]

  the game and they really and they're [TS]

  competitive and they want to win and [TS]

  they'll give money and eventually you [TS]

  realize what are you doing here are you [TS]

  having fun or now you're dumping money [TS]

  in here to try to be better like like [TS]

  the ability to buy the correct moving [TS]

  words with friends or whatever that's [TS]

  right right like then what are you doing [TS]

  at that point a while aim are you just [TS]

  like why not just just sit at home and [TS]

  tear your money up and throw it and [TS]

  throw it into a fire [TS]

  right and just sit there contentedly [TS]

  knowing that you're better than your [TS]

  friend because as you tear your dollar [TS]

  bills up and drop them into the [TS]

  incinerator so that is a difficult [TS]

  balance and I tend to like if you don't [TS]

  have the skills or time to play a [TS]

  particular game to the point where you [TS]

  enjoy it then don't play that game pick [TS]

  a different game that fits your stuff [TS]

  better because I think it's going to be [TS]

  very hard for these massive corporations [TS]

  that make these million dollar games to [TS]

  resist taking advantage of you and [TS]

  eventually getting you into a situation [TS]

  where you're paying for things that are [TS]

  not producing more fun for you but are [TS]

  just producing more revenue for the [TS]

  people involved all right we've got a [TS]

  kind of a third sponsor to do all right [TS]

  I got one thing about valve after that [TS]

  yeah well I gotta ask you about valve I [TS]

  was hoping you were going to I don't [TS]

  know if it's the same thing but I would [TS]

  have to assume it is but anyway so it's [TS]

  last thing I'm going to tell you about [TS]

  this week is very cool it's the one more [TS]

  thing at conference in Melbourne [TS]

  Australia it takes place May 25th [TS]

  through 26th it is a conference for iOS [TS]

  developers and designers but it's not a [TS]

  traditional one you're not going to go [TS]

  there and like learn you know certain [TS]

  method calls that will you know it's not [TS]

  you're not going to walk out of there [TS]

  and learning things that will make you a [TS]

  better developer or a better designer [TS]

  that's not that's not you're not going [TS]

  to do it it's much bigger than that [TS]

  you're not going to learn something [TS]

  we're talking about skills you're not [TS]

  going to learn some kind of development [TS]

  skill [TS]

  you're going to learn things that you [TS]

  can only learn about iOS development [TS]

  about development in general and about [TS]

  business that you would only learn from [TS]

  people like Lauren Richter the guy that [TS]

  made Tweety the Twitter acquired from [TS]

  guys like Navin Morgan from panic from [TS]

  people who build Trainyard people who [TS]

  built Flipboard these these are the [TS]

  people who will be there to talk and [TS]

  you'll be able to talk to them and hear [TS]

  what they have to tell you be able to [TS]

  hear what they have to say about their [TS]

  experiences not oh I use this thing to [TS]

  make a to pain contraption not none of [TS]

  that that's not what this is about this [TS]

  is about sharing stories and information [TS]

  and advice from people who have done it [TS]

  from people who have gone big so if you [TS]

  are looking for a reason to go to [TS]

  Australia Melbourne Australia this is [TS]

  this is a pretty darn good reason so [TS]

  check this out one more thing calm a you [TS]

  it's where you go to find out about it [TS]

  and they have the regular main [TS]

  conference they've got little mini [TS]

  conferences but it's Friday the 25th and [TS]

  Saturday the 26th of may be a great [TS]

  conference go check those guys out you [TS]

  know they have spiders in Australia the [TS]

  snakes the someone in the chatroom [TS]

  posted up this morning someone from West [TS]

  Drive Hirst and it's just the first [TS]

  don't don't let that keep you away from [TS]

  the conference I'm pretty sure that the [TS]

  one more thing conference will not have [TS]

  snake eating spiders in it so camera [TS]

  plus guy Karl von Rando RM er plus he'll [TS]

  be valve valve so there's his rumor out [TS]

  there that gabe newell recently said was [TS]

  not true the rumor was that Tim Cook was [TS]

  at the valve offices for mysterious [TS]

  purposes and Gabe Newell went on I guess [TS]

  he went on a podcast do we have was is [TS]

  that out yet anyway he denied it [TS]

  absolutely not we are why he was not [TS]

  here is this what you're hopefully going [TS]

  to talk about yeah so I would I link to [TS]

  and by the way you [TS]

  you joined me for an episode of the [TS]

  conversation to talk to Gabe Newell I [TS]

  did and did you put that in the show [TS]

  notes no I think while I I'll add it all [TS]

  I'll add it right now what I did put in [TS]

  was a link to a dowel ramble site loop [TS]

  inside calm because I didn't wanted to [TS]

  link directly to the rumors and the same [TS]

  reason that he didn't wanted to link [TS]

  about it I was like I almost can't bring [TS]

  myself the link to this but here it is [TS]

  so I'm linking to him and he will give [TS]

  you what I think is the proper mindset [TS]

  and then follow that link to go to the [TS]

  links about these rumors I'm going that [TS]

  the reason that I put this in here is [TS]

  because a couple reasons one valve is [TS]

  kind of the hardcore gamer type of [TS]

  company they they cut their teeth doing [TS]

  games back when gamers really were minor [TS]

  subsets of people they make these kind [TS]

  of arty games that people really go gaga [TS]

  over people here in my gaming set like [TS]

  portal and even things like half-life [TS]

  like oh it's not just a mindless shooter [TS]

  there was an interesting premise and [TS]

  story and done in a nice way and people [TS]

  who will have life that's that's [TS]

  mass-market isn't it get if you can play [TS]

  a first-person shooter it's mass-market [TS]

  but there's no this whole groups of [TS]

  people I know I can never sit them down [TS]

  in front of half-life 2 they would never [TS]

  appreciate the experience who has spend [TS]

  the whole time fighting with the [TS]

  controls because they don't know how a [TS]

  first person shooter works or if they do [TS]

  as soon as they got to the first hard [TS]

  fight even an easy mode they wouldn´t [TS]

  be able to make it through in the game [TS]

  doesn't exist anymore so that's the kind [TS]

  of company valve is and them talking to [TS]

  Apple rumored or otherwise right [TS]

  the idea that Apple and valve would [TS]

  combine forces that's kind of weird but [TS]

  you're like well so Apple is the king of [TS]

  the new world of gaming which involves [TS]

  you know casual games games that don't [TS]

  require these skills that so many people [TS]

  don't have you know opening up the world [TS]

  of gaming to for people to enjoy games [TS]

  who don't have the experience skills are [TS]

  both like they didn't spend their [TS]

  childhood playing games they don't have [TS]

  these skills and yet they can appreciate [TS]

  games them combining force with a valve [TS]

  which is for the most part in the other [TS]

  direction they make games for hardcore [TS]

  gamers for people who are experienced [TS]

  games there yeah they do sell more [TS]

  casual games but there's more of like [TS]

  Lea know their innovation and [TS]

  distribution type of platform so that [TS]

  that's an area where I think Apple and [TS]

  valve do match up valve made steam Apple [TS]

  made the [TS]

  store so they can have a kind of a [TS]

  meeting of minds they're like yeah we [TS]

  did that thing where we distribute stuff [TS]

  directly to customers digitally to and [TS]

  it's awesome and we get a cut of it and [TS]

  blah blah blah but on the gaming front [TS]

  Angry Birds is pretty darn far away from [TS]

  portal or half-life 2 was like the [TS]

  flagship French are Team Fortress or [TS]

  anything these the these are the [TS]

  flagship franchises of val ah so why the [TS]

  heck would val be talking to a player [TS]

  why would anyone make up that rumor if [TS]

  it's not true what does that make any [TS]

  sense in any possible way and the thing [TS]

  I thought of was a story from the Penny [TS]

  Arcade report which is Penny arcade's [TS]

  new gaming news website run by Ben [TS]

  Kuchera the former editor of opposable [TS]

  thumbs which is the gaming section of [TS]

  Ars Technica [TS]

  he's over there on his lonesome burn the [TS]

  whole site by himself and doing a great [TS]

  job and I put a link to this interview [TS]

  we had with gabe newell very long [TS]

  interview which is basically transcribes [TS]

  you get to hear uh exactly what gabe had [TS]

  to say and he talks a lot and one of the [TS]

  more interesting aspects that has come [TS]

  up a few times is valve talking about [TS]

  hardware like gaming hardware which [TS]

  seems weird was like you know note that [TS]

  probably doesn't you think about they [TS]

  make software and they've had the steam [TS]

  sore but they don't make gaming hardware [TS]

  like they don't make pcs or anything [TS]

  like that they forget about like a [TS]

  gaming console what do you mean hardware [TS]

  and so here's what gabe newell had to [TS]

  say was it quoting from him from the [TS]

  article after talking about hardware and [TS]

  stuff for while he says well if we have [TS]

  to sell hardware we will we have no [TS]

  reason to believe we're any good at it [TS]

  it's more like we think we need to [TS]

  continue to have innovation if the only [TS]

  way to get these kinds of project [TS]

  starters by us going and developing and [TS]

  sign the hardware directly that's what [TS]

  we'll do is definitely not the first [TS]

  thought that crosses our mind we'd [TS]

  rather the hardware people that are good [TS]

  at manufacturing distributing hardware [TS]

  do that we think it's important enough [TS]

  that if what we end up having to do then [TS]

  that's what we end up having to do so [TS]

  he's basically saying that he thinks [TS]

  there are innovations in the world of [TS]

  gaming involving like wearable computing [TS]

  or different kinds of input devices or [TS]

  whatever they you know he's vague about [TS]

  it but whatever they're talking about is [TS]

  that if they have to make the hardware [TS]

  themselves they'll do it but they really [TS]

  don't want to make that hardware [TS]

  themselves because they're not a [TS]

  hardware maker but at the same time he's [TS]

  saying like valve as a company we don't [TS]

  want to be held back by like oh wouldn't [TS]

  it be great if oh well that requires [TS]

  some hardware and we have no means to do [TS]

  that and this reminds me of Apple and [TS]

  like lots of ideas that Apple has had [TS]

  like you know we could have a digital [TS]

  music player and you have all these [TS]

  songs on it and be connected up the [TS]

  digital store and they'd be like oh well [TS]

  but we don't have a digital store and we [TS]

  have no relationship with music makers I [TS]

  guess we can't make that Apple says no [TS]

  it's a good idea we're going to go start [TS]

  having relationships with music labels [TS]

  we're going to convince them then to [TS]

  give us a music we're going to start a [TS]

  music store we're going to make this [TS]

  hardware device we're going to put [TS]

  software on it we're gonna make iTunes [TS]

  we're going to ship all out we're going [TS]

  to have digital music and valve is the [TS]

  same type of company where it's like you [TS]

  know just because it sounds crazy like [TS]

  steam you know we make games why would [TS]

  we make a store that sells games are you [TS]

  saying we would sell other people's [TS]

  games through our store what are we are [TS]

  we a game company are we trying to be [TS]

  like our retailer this sounds dumb no [TS]

  they just did it they thought it was a [TS]

  good idea they did it now you have steam [TS]

  which doesn't just sell valves games it [TS]

  sells lots of people's games and [TS]

  customers like it and it was a good idea [TS]

  so here they are talking about hardware [TS]

  and saying the same thing but the same [TS]

  time also saying we recognize we're not [TS]

  a hardware company we really have no [TS]

  idea to make hardware we have to do it [TS]

  we will bud and now here's me inserting [TS]

  well if Apple is rumored to be talking [TS]

  to them or you know even if they never [TS]

  talk to them but the fact that rumor [TS]

  even exists is kind of like a [TS]

  combination of like well thousand [TS]

  something about hardware an Apple makes [TS]

  cool hardware wouldn't it be cool a [TS]

  valve an Apple got together and made [TS]

  some sort of Apple gaming console that [TS]

  played valve software library and that [TS]

  connected your iOS device to your TV and [TS]

  all sorts of crazy fantasy scenarios [TS]

  coming up not at which by the way I [TS]

  think is particularly likely but that [TS]

  combination of like contrasting valve [TS]

  and Apple I find very interesting and [TS]

  the final link I put on my show notes [TS]

  about this that I think I encourage [TS]

  people to read is a a blog post from [TS]

  valve employee Michael Abrash I don't [TS]

  how to pronounce his name after reading [TS]

  his name for decades but I don't know [TS]

  how to pronounce it he is a longtime [TS]

  well-known game developing guru who's [TS]

  written many technical books on [TS]

  development you may know him from his [TS]

  participation in the effort to create [TS]

  quake if you were gaming about gamer [TS]

  back then you know the significance of [TS]

  quake and how it was a breakthrough in [TS]

  3d gaming and blah blah he was [TS]

  instrumental not he's written many books [TS]

  on hardcore game programming for [TS]

  performance on older pcs and has [TS]

  continued to hone those skills [TS]

  he works at valve now and he wrote a [TS]

  long blog post saying [TS]

  here's me here's where I started my life [TS]

  in the world of gaming and technology [TS]

  and here's how I ended up at valve it's [TS]

  a very very long post and he says how he [TS]

  ended up at valve and then describes [TS]

  what valve is like as a company which [TS]

  I've read bits and pieces of before but [TS]

  this is the biggest kind of like I work [TS]

  at valve and here's what it's really [TS]

  like to work here it is not like a [TS]

  normal company I would actually [TS]

  encourage I should send us link to [TS]

  Merlin that you should have it back to [TS]

  work episode about how valve is [TS]

  structured internally in the company and [TS]

  how is wildly different from the way [TS]

  other companies are are constructed very [TS]

  flat hierarchy very little command and [TS]

  control just almost almost anarchy even [TS]

  more so than Google but a lot of people [TS]

  heard a lot about Google and then at the [TS]

  very end of this thing he says and I'm [TS]

  currently working on wearable computing [TS]

  and if you would like to come work at [TS]

  valve and you think all this stuff is [TS]

  interesting we're looking for people so [TS]

  come on down so it's basically the [TS]

  world's longest job posting like usually [TS]

  a wanted person with this experience [TS]

  these bullet points five years in this [TS]

  degree in this experience the blah blah [TS]

  blah apply here this is like everything [TS]

  else at valve it's not your normal thing [TS]

  so this link will be in the show notes [TS]

  or read it and think about how what that [TS]

  would be like if a company like that [TS]

  company like valve [TS]

  you know valves products hopefully you [TS]

  know that they have steam and everything [TS]

  and then you read about how this company [TS]

  structure internally got together in any [TS]

  possible way with Apple how would that [TS]

  even work with the to repel each other [TS]

  like like poles on a magnet is there no [TS]

  way they could ever work together or [TS]

  could they actually partner to produce [TS]

  something anything that is useful a [TS]

  significant I think it's fun to turn [TS]

  over in our minds even though I'll and [TS]

  almost no credence to any of these [TS]

  rumors [TS]

  I like the culminate the confluence of [TS]

  events with gabe newell talking about [TS]

  hardware and wearable computing and all [TS]

  of us talking about how apple's the new [TS]

  king of gaming but doesn't have any real [TS]

  connection with actual gamers or [TS]

  self-identified gamers the meeting of [TS]

  those two companies could either cause a [TS]

  huge explosion or produce something very [TS]

  interesting or just never happen that's [TS]

  the boring alternative so that's all i [TS]

  had to say about valve are you [TS]

  optimistic ernia they asked the [TS]

  possibility of any partnership between [TS]

  these two companies well I think it [TS]

  would be [TS]

  very interesting and obviously in in [TS]

  that kind of meeting you would think [TS]

  that Apple would come in as the stronger [TS]

  company kind of say if if something like [TS]

  this were to happen you could imagine [TS]

  Apple coming in and saying well we want [TS]

  to move into this space and we'd like [TS]

  what you guys have done here and but [TS]

  what would it be what would the proposal [TS]

  look like from at because you imagine [TS]

  Apple would be the one proposing right [TS]

  why would Apple be proposing anything [TS]

  though you know Apple is not big on [TS]

  partnering they're not a big committee [TS]

  the proposal is it is a purchase yeah [TS]

  though you know I don't think that [TS]

  whatever so like that's what I'm trying [TS]

  to think of that's why I was saying like [TS]

  poles repel yeah because they're so like [TS]

  valve doesn't think it needs Apple frame [TS]

  right app probably doesn't you think it [TS]

  needs valve for anything it's just us to [TS]

  look on the outside like no Apple yuzu [TS]

  king of the ass backwards into gaming [TS]

  and but but you're not you know you [TS]

  don't know us gamers but valve does know [TS]

  us gamers talk to them about it right so [TS]

  we on the outside want to get these two [TS]

  crazy kids together to do produce [TS]

  something but apples like we don't need [TS]

  you were selling a million games and [TS]

  really care about games whatever they're [TS]

  just other apps go away and valve was [TS]

  like we want to make cool games maybe [TS]

  valve would be like if we want to make [TS]

  some sort of hardware maybe they would [TS]

  approach Apple and say we've got this [TS]

  idea for hardware and Apple go yeah [TS]

  that's great yeah they're not doing that [TS]

  yet it's like yeah we're not a hardware [TS]

  manufacturer you know it's not like the [TS]

  only wild card in this isn't in the post [TS]

  steve job era I feel like I know what [TS]

  Steve would say to all these proposals [TS]

  but there is this real or perceived [TS]

  pressure that after jobs is gone at a [TS]

  certain point apples gonna have to come [TS]

  up with the next big thing without jobs [TS]

  so jobs did the iMac which doesn't seem [TS]

  like a big thing but it was people can [TS]

  debate me about that an email the iPod [TS]

  which sure as hell was a big thing the [TS]

  iPhone I think also an arguably a big [TS]

  thing and the iPad that's a hell of a [TS]

  lot of big things oh and by the way the [TS]

  original Mac and the Apple 2 right and [TS]

  so what's the next big thing is this is [TS]

  the Apple TV that we keep talking about [TS]

  rumors maybe it is I don't know but in a [TS]

  certain point five years ten years from [TS]

  now people go yeah they did all these [TS]

  great things but the odd tab is the last [TS]

  one or but that TV thing was the last [TS]

  one what have they done for me lately [TS]

  right and so maybe Tim Cook feels that [TS]

  kind of pressure to start putting out [TS]

  fields for the next big thing is because [TS]

  jobs would just decide Brunel he thought [TS]

  the next big thing was you know he would [TS]

  be influenced by other people talk to um [TS]

  but he would say you know I think we [TS]

  should do a phone let's figure that out [TS]

  and it count with the damn phone well [TS]

  someone's got to be making that decision [TS]

  at Apple now go home what about games [TS]

  like we just like look into that [TS]

  so maybe Apple would talk to them and [TS]

  maybe that is you know not what Steve [TS]

  Jobs would do if you decided they want [TS]

  to do a game thing they'd do a game [TS]

  thing I wouldn't talk to bow forget [TS]

  valve you know we're gonna crush valve [TS]

  whatever but I still don't think apples [TS]

  into gaming and I don't think they need [TS]

  think they need valve and the only [TS]

  reason valve would contact Apple is [TS]

  maybe to try to put out feelers for [TS]

  their weird hardware experiments but I [TS]

  think they would be rebuffed so like I [TS]

  said I don't think any of this is really [TS]

  happening [TS]

  uh but I I think those two companies [TS]

  could have things to offer each other [TS]

  even if they don't think they do I think [TS]

  we'll end it there we don't what I don't [TS]

  talk about the new Gmail UI I'll save [TS]

  that for next week and Instagram which [TS]

  is thought I'm talking about teasers for [TS]

  next week tune in next week same [TS]

  bat-time [TS]

  so people can follow you you use Twitter [TS]

  still I do Sarah at Syracuse is IRAC us [TS]

  a on Twitter I'm Dan Benjamin on Twitter [TS]

  you can hear previous episodes of this [TS]

  show by going to 5x5 TV slash [TS]

  hypercritical if there's a specific show [TS]

  that you want to see you just add the [TS]

  number to the end / 64 we'll take you to [TS]

  this show where we have all the show [TS]

  notes that John has carefully curated [TS]

  over the last week organized curated [TS]

  ordered all there for you and thanks [TS]

  very much to the help spot.com guys for [TS]

  making that possible they make some [TS]

  amazing help desk software so thanks to [TS]

  them and that's it Jon right anything [TS]

  else anything else you want to add [TS]

  think you've got it all alright thanks [TS]

  everybody for tuning in have a great [TS]

  week [TS]

  [Music] [TS]