63: Talking to the Bear
◼
►
this is hypercritical
[TS]
◼
►
a weekly talkshow ruminating on exactly
[TS]
◼
►
what is wrong in the world of Apple
[TS]
◼
►
related technologies and businesses
[TS]
◼
►
nothing is so perfect that it cannot be
[TS]
◼
►
complained about by my co-host John
[TS]
◼
►
siracusa I am Dan Benjamin today is
[TS]
◼
►
Friday April 13th Friday the 13th this
[TS]
◼
►
is episode number 63 we have two
[TS]
◼
►
sponsors we'd like to thank both of them
[TS]
◼
►
every me.com get harvest calm we will
[TS]
◼
►
tell you more about them as the show
[TS]
◼
►
goes on as always we also want to say
[TS]
◼
►
thank you very very much to join Khan
[TS]
◼
►
who provides the bandwidth for this and
[TS]
◼
►
many far episodes we host with them you
[TS]
◼
►
should too joint come on you live from
[TS]
◼
►
Skype 5 Skype 5 yes I don't know of them
[TS]
◼
►
all my settings are right I unchecked
[TS]
◼
►
the thing that said like automatically
[TS]
◼
►
adjust microphone something or other
[TS]
◼
►
good automatically adjust microphone
[TS]
◼
►
settings I unchecked that good but
[TS]
◼
►
otherwise I haven't tweaked it coz I
[TS]
◼
►
just got sick of the other skype so I
[TS]
◼
►
know I gotta find where the mute button
[TS]
◼
►
is in this interface it's probably the
[TS]
◼
►
little microphone thing mute your
[TS]
◼
►
microphone all right here we go let's
[TS]
◼
►
see hey it worked and I can actually see
[TS]
◼
►
when I muted oh wow yeah you were
[TS]
◼
►
struggling with that other one weren't
[TS]
◼
►
you yeah as a sec of it not working and
[TS]
◼
►
so now I'm dealing with this gigantic
[TS]
◼
►
interface that it I don't know whatever
[TS]
◼
►
but if it works we'll go with it so I
[TS]
◼
►
sound the same uh yeah it's a little
[TS]
◼
►
different and I'm tweaking your audio
[TS]
◼
►
right now I didn't make any other
[TS]
◼
►
changes to settings like I just in the
[TS]
◼
►
school installed Skype live and uncheck
[TS]
◼
►
that checkbox nothing else I touched
[TS]
◼
►
yeah but who knows what they're doing
[TS]
◼
►
different I know I mean that checkbox
[TS]
◼
►
wasn't even there in the old version so
[TS]
◼
►
you're right who knows knows new codecs
[TS]
◼
►
new other things whatever now doesn't
[TS]
◼
►
matter talking all right do you want
[TS]
◼
►
that to be part of the show or should we
[TS]
◼
►
start right now I'll leave it up to you
[TS]
◼
►
I'll leave it in all right how are you
[TS]
◼
►
sorry we're late getting a getting
[TS]
◼
►
started thank you for your patience no
[TS]
◼
►
problem how are things up there in
[TS]
◼
►
Newton Massachusetts they're just dandy
[TS]
◼
►
I'm looking at my notes for the show and
[TS]
◼
►
it looks it like exactly the same as
[TS]
◼
►
last week's show
[TS]
◼
►
then that's well knowing knowing full
[TS]
◼
►
well that last week was the perfect show
[TS]
◼
►
I expect another perfect show so for
[TS]
◼
►
people who weren't interested in the
[TS]
◼
►
topics last week as a reminder we talked
[TS]
◼
►
about Mac App Store upgrades and
[TS]
◼
►
readability I expect you also not like
[TS]
◼
►
this week's topics because it's going to
[TS]
◼
►
be a lot more stuff on Mac App Store
[TS]
◼
►
upgrades and readability and then at the
[TS]
◼
►
very very end I do have s we talked
[TS]
◼
►
about the flashback thing a little bit
[TS]
◼
►
maybe Instagram a little bit but who
[TS]
◼
►
knows if we'll even get to those so
[TS]
◼
►
that's my plan for today's show I like
[TS]
◼
►
that sounds good to me and the sums up
[TS]
◼
►
despite me saying that I didn't want any
[TS]
◼
►
more car follow-up it continues to
[TS]
◼
►
stream in I'm cutting most of it all I
[TS]
◼
►
just put it one or two little items of
[TS]
◼
►
car follow-up quick ones okay first one
[TS]
◼
►
is about parking in Paris this is three
[TS]
◼
►
shows ago talking about the cars not
[TS]
◼
►
touching right and some people said that
[TS]
◼
►
they you know they bump bumpers when
[TS]
◼
►
they're parking cars in Paris and then I
[TS]
◼
►
invited foolishly French people to
[TS]
◼
►
respond to me and tell me if this is
[TS]
◼
►
something that actually happens very
[TS]
◼
►
large volume of responses from people
[TS]
◼
►
the aisle these are the two themes that
[TS]
◼
►
I brought away from this feedback the
[TS]
◼
►
first theme is that the vast vast vast
[TS]
◼
►
majority of people who responded said
[TS]
◼
►
yes they really happens cars really do
[TS]
◼
►
push the bumpers against each other when
[TS]
◼
►
they're parking in Paris like I got
[TS]
◼
►
thing I only can remember one maybe two
[TS]
◼
►
people who said oh that doesn't happen
[TS]
◼
►
that person's crazy
[TS]
◼
►
and they're always sandwich by like
[TS]
◼
►
three other emails they came within the
[TS]
◼
►
same minute saying the opposite so I'm
[TS]
◼
►
assuming all these people who claim to
[TS]
◼
►
have either visited France or lived in
[TS]
◼
►
France for years or be French be French
[TS]
◼
►
citizens I'm trusting them and saying
[TS]
◼
►
yes this really does happen in France
[TS]
◼
►
and the other big theme that everybody
[TS]
◼
►
volunteered that I didn't ask about at
[TS]
◼
►
all was that the other thing to do in
[TS]
◼
►
specifically apparently maybe in all of
[TS]
◼
►
France but they all everyone kept saying
[TS]
◼
►
Paris is to leave the parking brake off
[TS]
◼
►
on your car mmm and you do this so that
[TS]
◼
►
when the cars try to squeeze in the
[TS]
◼
►
spots that they can like push your car
[TS]
◼
►
forward a little bit
[TS]
◼
►
not quite enough room with your parking
[TS]
◼
►
brake is off they'll just kind of nudge
[TS]
◼
►
your car forward to make room for
[TS]
◼
►
himself right and everybody volunteered
[TS]
◼
►
the spontaneous they don't know about
[TS]
◼
►
each other you know giving his
[TS]
◼
►
information we never mentioned it on the
[TS]
◼
►
show but like a good 60 or 70 percent of
[TS]
◼
►
the people who said yes cars do touch
[TS]
◼
►
felt compelled to add this bit about the
[TS]
◼
►
parking brake and it makes me think like
[TS]
◼
►
are there no Hills in Paris I've never
[TS]
◼
►
been to France I don't know maybe it's
[TS]
◼
►
very flat but it's just it's all it's
[TS]
◼
►
just like Florida in that way it's
[TS]
◼
►
totally flat there's no mountains
[TS]
◼
►
there's no curvature even to the road
[TS]
◼
►
it's all straight roads well the roads
[TS]
◼
►
are winding but it's like even if it's a
[TS]
◼
►
slight slope if you leave your car in
[TS]
◼
►
gear I guess it won't roll away but if
[TS]
◼
►
it's in gear can you push it with
[TS]
◼
►
another car easily to get the parking
[TS]
◼
►
brake I don't know I'm talking about a
[TS]
◼
►
stick shift car I don't know anyway
[TS]
◼
►
this this is apparently a thing so we'll
[TS]
◼
►
just leave that as it is someday I'll go
[TS]
◼
►
to France and I will investigate this in
[TS]
◼
►
person by trying to shove Park cars with
[TS]
◼
►
my hand and see if they really do roll I
[TS]
◼
►
can ask I get it my uncle is is French
[TS]
◼
►
from you know spent many years in Paris
[TS]
◼
►
and Brittany from there and he and my
[TS]
◼
►
aunt go back frequently I could ask them
[TS]
◼
►
if that's true yeah maybe it's changing
[TS]
◼
►
although some people did provide photo
[TS]
◼
►
evidence of like minis who have a second
[TS]
◼
►
bumper mounted higher to better meet
[TS]
◼
►
with the bumpers of the car because the
[TS]
◼
►
minis rear bumpers apparently very low
[TS]
◼
►
and doesn't really meet up well with
[TS]
◼
►
other cars bumpers so there was one
[TS]
◼
►
picture of a Mini with a second bumper
[TS]
◼
►
attached to it so that it had something
[TS]
◼
►
to properly meet with the other the
[TS]
◼
►
bumpers of the other cars okay that's
[TS]
◼
►
when someone sent me a link to a Google
[TS]
◼
►
Maps thing showing where all the car
[TS]
◼
►
manufacturing plants are and had and car
[TS]
◼
►
company headquarters and stuff in
[TS]
◼
►
Germany with like little pins dropped on
[TS]
◼
►
all of them neat so I'll put that in the
[TS]
◼
►
show notes because I figured that person
[TS]
◼
►
spent a while to make that little map I
[TS]
◼
►
had also some follow-up I remember we
[TS]
◼
►
were discussing the that you can go and
[TS]
◼
►
pick up your BMW and have the BMW
[TS]
◼
►
experience in North Carolina where they
[TS]
◼
►
have some kind of special plant it's
[TS]
◼
►
actually in South Carolina
[TS]
◼
►
yeah the Carolina people don't like it
[TS]
◼
►
when you get that mixed up right I lived
[TS]
◼
►
in North Carolina for a year or so and I
[TS]
◼
►
love North Carolina and I I did I was
[TS]
◼
►
aware at one point that it was in South
[TS]
◼
►
but I I like North Carolina a little bit
[TS]
◼
►
better so I'm sorry I'm not a mistake
[TS]
◼
►
all right yes many people sent that
[TS]
◼
►
correction it is in South Carolina I
[TS]
◼
►
should have caught that too but like
[TS]
◼
►
they do tend to blend in my mind yeah as
[TS]
◼
►
they should they should all be called
[TS]
◼
►
North Carolina they just that's you know
[TS]
◼
►
better basketball I drove through both
[TS]
◼
►
those states multiple times but never
[TS]
◼
►
stopped except for gas all right so and
[TS]
◼
►
this was a follow-up to the after dark
[TS]
◼
►
to last show for some reason when we're
[TS]
◼
►
putting the link we in the after dark we
[TS]
◼
►
talked a little bit about PlayStation
[TS]
◼
►
games there was a bunch of links to
[TS]
◼
►
PlayStation bundles and they ended up in
[TS]
◼
►
the show and not in the after dark and
[TS]
◼
►
then people said what's with these
[TS]
◼
►
PlayStation links in the show notes did
[TS]
◼
►
you even talk about PlayStation on the
[TS]
◼
►
show so no I apologize for that though
[TS]
◼
►
that was actually discussed in the after
[TS]
◼
►
dark which you can find if you're
[TS]
◼
►
interested but related to that one
[TS]
◼
►
person sent me some information because
[TS]
◼
►
I mentioned the after dark that I was
[TS]
◼
►
reluctant to give Sony my credit card
[TS]
◼
►
number on the PlayStation Network
[TS]
◼
►
because of all the security problems
[TS]
◼
►
they've had and Gabriel pagan wrote in
[TS]
◼
►
to say that you don't have to give Sony
[TS]
◼
►
your credit card number you can buy a
[TS]
◼
►
gift card from Amazon and then enter the
[TS]
◼
►
gift card number into the PlayStation
[TS]
◼
►
Network so if you're not spooling to it
[TS]
◼
►
if you've decided not to spend $400 on a
[TS]
◼
►
PlayStation so you can play Shadow of
[TS]
◼
►
the Colossus eco The Last Guardian and
[TS]
◼
►
journey and the only thing stopping you
[TS]
◼
►
is that you didn't want to give your
[TS]
◼
►
credit card number to buy journey on PSN
[TS]
◼
►
now you don't have that problem you can
[TS]
◼
►
go to Amazon and buy the gift card and
[TS]
◼
►
the hilarious thing about this I put the
[TS]
◼
►
link in the show instead the gift card
[TS]
◼
►
that link that was provided by Gabriel
[TS]
◼
►
is that if you go and you buy a $10 gift
[TS]
◼
►
card it cost you $16.88 really yes it
[TS]
◼
►
does I'm looking at it right now
[TS]
◼
►
playstation network card subscription
[TS]
◼
►
length $10 format card prize 1688 and
[TS]
◼
►
it's not like Xbox like points or Wii
[TS]
◼
►
Points with some sort of conversion this
[TS]
◼
►
is just regular dollars you were only
[TS]
◼
►
getting $10 a value out of the $16 card
[TS]
◼
►
that's weird why does it cost more than
[TS]
◼
►
$10 maybe it's just supply and demand
[TS]
◼
►
and nobody wants to give their credit
[TS]
◼
►
card to Playstations
[TS]
◼
►
we have a captive audience these people
[TS]
◼
►
are so scared to enter their credit card
[TS]
◼
►
into the PlayStation Network that we can
[TS]
◼
►
actually charge them sixteen dollars for
[TS]
◼
►
a ten dollar card and they'll still do
[TS]
◼
►
it because that six dollars is worth
[TS]
◼
►
stir nothing to give Sony credit I
[TS]
◼
►
already gave Sony my credit card so I'm
[TS]
◼
►
already doomed but save yourself if you
[TS]
◼
►
want to send this extra six bucks maybe
[TS]
◼
►
you could find these cards are cheap you
[TS]
◼
►
know what you could also do is another
[TS]
◼
►
idea you could get a credit card that
[TS]
◼
►
you use exclusively or just the
[TS]
◼
►
PlayStation and or something you know
[TS]
◼
►
things that you really don't trust the
[TS]
◼
►
way that many of us have like a
[TS]
◼
►
throwaway email address you could have
[TS]
◼
►
essentially a card that you could watch
[TS]
◼
►
very very closely and if you see
[TS]
◼
►
anything strange ease immediately cancel
[TS]
◼
►
the card or or you know charge back
[TS]
◼
►
whatever it is I still have bad memories
[TS]
◼
►
of implementing credit card processing
[TS]
◼
►
I'm the first ecommerce store that I
[TS]
◼
►
that I broke myself
[TS]
◼
►
dealing with single-use credit card
[TS]
◼
►
numbers that used to be really popular
[TS]
◼
►
back and like the late 90s early 2000s
[TS]
◼
►
to remember those not really what were
[TS]
◼
►
they just like what they saw in
[TS]
◼
►
single-use yeah they would they would
[TS]
◼
►
issue you I don't know how it worked
[TS]
◼
►
like a card or like you went to a
[TS]
◼
►
website or something and you got a
[TS]
◼
►
credit card number that can only be used
[TS]
◼
►
one time and we like to generate you a
[TS]
◼
►
new credit card number so you wouldn't
[TS]
◼
►
have to worry about you number being
[TS]
◼
►
stolen but these one-time use numbers
[TS]
◼
►
didn't conform to the same standards as
[TS]
◼
►
the other numbers all your detection
[TS]
◼
►
algorithms are figuring out if it's a
[TS]
◼
►
Visa or whatever and they had different
[TS]
◼
►
processing requirements didn't behave
[TS]
◼
►
like regular cards and you had to be
[TS]
◼
►
careful and know if they were single-use
[TS]
◼
►
was that meant you couldn't charge them
[TS]
◼
►
a second time if you wanted to you know
[TS]
◼
►
use the same card number over again you
[TS]
◼
►
shouldn't store it and it was a big mess
[TS]
◼
►
but I they don't seem to be that popular
[TS]
◼
►
anymore I guess they're probably
[TS]
◼
►
annoying for customers but that would be
[TS]
◼
►
a similar example if they still have
[TS]
◼
►
these or if you still have one user the
[TS]
◼
►
one-time use number for your PSN thing
[TS]
◼
►
all right enough of that that me nobody
[TS]
◼
►
see talked about every day we see alerts
[TS]
◼
►
that service thing sends you a text and
[TS]
◼
►
we speculated about I said I was
[TS]
◼
►
wondering what their numbers were like
[TS]
◼
►
and the reason I was wondering is
[TS]
◼
►
besides seeing a tweet by Casey lists
[TS]
◼
►
sometime that day earlier and I couldn't
[TS]
◼
►
remember the numbers from it so quickly
[TS]
◼
►
after the show Casey reminded me of what
[TS]
◼
►
those tweets were and then after that
[TS]
◼
►
the WWC alerts Twitter account updated
[TS]
◼
►
tweeted updated numbers so as of
[TS]
◼
►
sometime around last week
[TS]
◼
►
Debbi day we see alerts claimed that
[TS]
◼
►
there are around 5,000 tickets available
[TS]
◼
►
ho WT we see that's an assumption I
[TS]
◼
►
guess because nobody knows except for
[TS]
◼
►
Apple but based on historical sales
[TS]
◼
►
that's how much they're expected to be
[TS]
◼
►
and wec alerts has 9000 subscribers so
[TS]
◼
►
far and that could be you know increased
[TS]
◼
►
by now so there you have it we also
[TS]
◼
►
should mention that some rumors about
[TS]
◼
►
dates had been posted one of them here
[TS]
◼
►
that I just talked about on amplified
[TS]
◼
►
show with with with Jim Dalrymple
[TS]
◼
►
I'll put it listen up oh you it was a
[TS]
◼
►
good one I'll put this into our show
[TS]
◼
►
notes as well but it's an article
[TS]
◼
►
actually came out February 2nd from Mac
[TS]
◼
►
rumors that simply has a screenshot of
[TS]
◼
►
the I believe this is the masconi's
[TS]
◼
►
event calendar and I'll put a link to
[TS]
◼
►
that if I can yeah there it is that
[TS]
◼
►
shows there is what is simply called a
[TS]
◼
►
corporate meeting which is code for WWDC
[TS]
◼
►
for June 11th through June 15th that's
[TS]
◼
►
been there forever though that's been
[TS]
◼
►
there for months right absolutely and
[TS]
◼
►
that is the only yeah I mean at least
[TS]
◼
►
since February if not longer but that is
[TS]
◼
►
the only law you know float levels one
[TS]
◼
►
through three are blocked off for a
[TS]
◼
►
convention slash trade show during that
[TS]
◼
►
time period and and as long as Apple
[TS]
◼
►
plans to have it at Moscone which why
[TS]
◼
►
wouldn't they but maybe they're not but
[TS]
◼
►
if they are that would seem like the
[TS]
◼
►
only time know that it would possibly do
[TS]
◼
►
it so I think those are the dates that
[TS]
◼
►
if you're planning on booking you know
[TS]
◼
►
on an early hotel or something you could
[TS]
◼
►
always cancel it but that seems like the
[TS]
◼
►
right time to do it I've had that in my
[TS]
◼
►
calendar since yeah I guess the
[TS]
◼
►
beginning of the year when we first saw
[TS]
◼
►
that but I'm not willing to make the
[TS]
◼
►
risk of actually starting to buy stuff I
[TS]
◼
►
mean even if you like balla stuff and
[TS]
◼
►
you were right what if you don't get a
[TS]
◼
►
ticket then well I won't be buying a
[TS]
◼
►
ticket but for you I think that would be
[TS]
◼
►
a trouble because you're very you have
[TS]
◼
►
made it clear on the show that you're
[TS]
◼
►
very interested in attending the
[TS]
◼
►
sessions I I have no interest in
[TS]
◼
►
attending it the sessions but I think I
[TS]
◼
►
will will likely be there because if for
[TS]
◼
►
no other reason this is the only time in
[TS]
◼
►
place where we will be in a city in town
[TS]
◼
►
where pretty much everybody who has a
[TS]
◼
►
on 5x5 or at least the shows if not
[TS]
◼
►
everybody at least it shows that I
[TS]
◼
►
co-host people with this the only time
[TS]
◼
►
we'll all be together so it makes sense
[TS]
◼
►
to go and I do do a 5x5 thing out there
[TS]
◼
►
what are you gonna do that we're all
[TS]
◼
►
going to be in WT received dutifully
[TS]
◼
►
attending session yeah but the the
[TS]
◼
►
sessions don't go very late into the
[TS]
◼
►
evenings they tenderly tend to end
[TS]
◼
►
so having a having a dinner would be a
[TS]
◼
►
wonderful thing yeah we could do that
[TS]
◼
►
you're treating everybody right of
[TS]
◼
►
alright are you that concerned I mean
[TS]
◼
►
yes I of course I am but are you are you
[TS]
◼
►
that concerned well you might have to
[TS]
◼
►
chip 15 bucks into a dinner I mean I'll
[TS]
◼
►
yes I'm buying your dinner but
[TS]
◼
►
everybody's dinner but yeah it depends
[TS]
◼
►
on how much I end up paying for hotel
[TS]
◼
►
and everything like I managed to get a
[TS]
◼
►
pretty good deal last time but that's
[TS]
◼
►
especially you know if you're waiting
[TS]
◼
►
until after you get tickets to book your
[TS]
◼
►
hotel you know it's not at that point
[TS]
◼
►
what if they announce that the tickets
[TS]
◼
►
to go for sale like two weeks before it
[TS]
◼
►
happens and these these hotels I'll jack
[TS]
◼
►
up their prices as soon as they know
[TS]
◼
►
that there's some big event coming it's
[TS]
◼
►
just supply and demand of getting people
[TS]
◼
►
are demanding rooms yeah so I don't know
[TS]
◼
►
how much it was all going to run me it
[TS]
◼
►
could be expensive yeah you don't have
[TS]
◼
►
to worry about so I got an email this is
[TS]
◼
►
unrelated to anything but falls in the
[TS]
◼
►
follow up because it's I guess it relate
[TS]
◼
►
to the Mac App Store NIC Dirk wrote in
[TS]
◼
►
to tell me that he had this problem on
[TS]
◼
►
the national Dirk and ek first name dr k
[TS]
◼
►
last night that sounds like a really
[TS]
◼
►
cool movie villain name yes and he had
[TS]
◼
►
this problem that I've thought about a
[TS]
◼
►
few times when looking at app store
[TS]
◼
►
pages where he was looking at a game and
[TS]
◼
►
you know when you're on the App Store I
[TS]
◼
►
think this is an iOS game but it doesn't
[TS]
◼
►
matter though the stores look similar
[TS]
◼
►
and there on the left side is this
[TS]
◼
►
requirement section that tells you yeah
[TS]
◼
►
this is an iOS game is a requirement
[TS]
◼
►
section that tells you what this game
[TS]
◼
►
runs on and so there's some text there
[TS]
◼
►
and I assume that text is a good
[TS]
◼
►
question for Marco but I assume that
[TS]
◼
►
text is generated from the person who
[TS]
◼
►
puts up the app like check in a bunch of
[TS]
◼
►
checkboxes or somehow indicating what
[TS]
◼
►
devices the thing runs on maybe you can
[TS]
◼
►
even bake it into your application by
[TS]
◼
►
setting some things in Xcode or whatever
[TS]
◼
►
but the example from this game it says
[TS]
◼
►
compatible compatible with iphone ipod
[TS]
◼
►
touch and ipad requires iOS 3.1.3 or
[TS]
◼
►
later so that seems like you know that's
[TS]
◼
►
not something to develop a rope that's
[TS]
◼
►
just like the metadata along the left
[TS]
◼
►
side along with like title and rating
[TS]
◼
►
and all you know release date and
[TS]
◼
►
whatever right uh and he bought this
[TS]
◼
►
game because he has an iphone 3g running
[TS]
◼
►
iOS 4.2 which seems like it fulfills the
[TS]
◼
►
requirements do says iphone ipod touch
[TS]
◼
►
ipad and then the OS version is three
[TS]
◼
►
point one point three year later and
[TS]
◼
►
four point two is greater than that and
[TS]
◼
►
he's got an iphone 3g so it should be
[TS]
◼
►
fine so he bought it and it didn't run
[TS]
◼
►
in his phone and he complained about
[TS]
◼
►
Apple and the Apple refunded his
[TS]
◼
►
purchase which was nice and then he said
[TS]
◼
►
well you know why does your store tell
[TS]
◼
►
me that this should run and but it
[TS]
◼
►
doesn't and and he complained to the
[TS]
◼
►
developer tooling developers like oh
[TS]
◼
►
well if you look at the description for
[TS]
◼
►
the game this is the thing the developer
[TS]
◼
►
writes that's collapsed by default you
[TS]
◼
►
know it's under the click here and then
[TS]
◼
►
the more link and it expands down the
[TS]
◼
►
description the developer rights says
[TS]
◼
►
it's a game for the iPhone for iPad
[TS]
◼
►
iPhone 3GS and iPod Touch and the
[TS]
◼
►
developer wrote that and that is
[TS]
◼
►
accurate but why is that not reflected
[TS]
◼
►
in the requirements section and so Apple
[TS]
◼
►
said they would flag this for review and
[TS]
◼
►
try to figure out what's going on there
[TS]
◼
►
but I'm always suspicious of those
[TS]
◼
►
requirements and that's why I always
[TS]
◼
►
expand a little more link to read the
[TS]
◼
►
description and read the reviews and I
[TS]
◼
►
encourage everybody who's working who's
[TS]
◼
►
looking in the App Store to read the
[TS]
◼
►
descriptions and read some of the
[TS]
◼
►
reviews like sort by most critical or
[TS]
◼
►
something to figure out what the thing
[TS]
◼
►
this thing is really going to run on
[TS]
◼
►
your device or not especially for games
[TS]
◼
►
and stuff because sometimes they require
[TS]
◼
►
a particular CPU or GPU speed and stuff
[TS]
◼
►
like that so this is an area of the
[TS]
◼
►
store that Apple could stand to improve
[TS]
◼
►
and and I don't know how long ago this
[TS]
◼
►
example was but I looked up the game and
[TS]
◼
►
it's still like this like the thing on
[TS]
◼
►
the left side says something different
[TS]
◼
►
than the description which you can't see
[TS]
◼
►
because this claps by default so shame
[TS]
◼
►
on Apple there all right now finally Mac
[TS]
◼
►
App Store upgrades lots and lots of
[TS]
◼
►
feedback on oh yeah also lots of
[TS]
◼
►
feedback and readability too but we're
[TS]
◼
►
going to do a Mac App Store upgrades
[TS]
◼
►
first because I think I have more to say
[TS]
◼
►
maybe we'll see Oh some of the chat room
[TS]
◼
►
said the requirements you're taking from
[TS]
◼
►
build settings and input appeal is for
[TS]
◼
►
device requirements oh by the way I miss
[TS]
◼
►
is great new I think everybody's going
[TS]
◼
►
be relieved to hear that in the chat
[TS]
◼
►
room I heard that but then I don't say
[TS]
◼
►
you're saying I think you're just
[TS]
◼
►
lurking I'm reading all right you make
[TS]
◼
►
news of a new skd feature what is skd
[TS]
◼
►
SDK all right typos anyway I can't
[TS]
◼
►
believe that people in the Chairman have
[TS]
◼
►
typos and I'm leaving again I don't sit
[TS]
◼
►
and yes I yeah yeah now that's it dude
[TS]
◼
►
that anyone is over so I tried to sort
[TS]
◼
►
the Mac App Store upgrades feedback into
[TS]
◼
►
themes I'll see how well I did here one
[TS]
◼
►
of the themes and a lot of the email
[TS]
◼
►
that I got was the idea that it seems
[TS]
◼
►
like Apple is acknowledging the
[TS]
◼
►
potential existence of upgrades in their
[TS]
◼
►
wording for the user interface and
[TS]
◼
►
particularly people point out in the
[TS]
◼
►
iTunes application for iOS apps where
[TS]
◼
►
the button that lets you update all your
[TS]
◼
►
applications it says download all free
[TS]
◼
►
updates and the fact that the word free
[TS]
◼
►
is there is like its distinguishing
[TS]
◼
►
between free updates and non free
[TS]
◼
►
updates now iTunes being the typical UI
[TS]
◼
►
mess that it is when you click on the
[TS]
◼
►
button next to download all free updates
[TS]
◼
►
the dialog box that appears that prompts
[TS]
◼
►
you for your password the button that
[TS]
◼
►
lets you continue doing the thing you
[TS]
◼
►
want to do is labeled by so that doesn't
[TS]
◼
►
make much sense to me use click the
[TS]
◼
►
button says free then you're enter your
[TS]
◼
►
pass when you click buy and I know if it
[TS]
◼
►
was my parents or something they would
[TS]
◼
►
be saying huh is this gonna charge me
[TS]
◼
►
more money for something I clicked on
[TS]
◼
►
and said free but the button says buy
[TS]
◼
►
you have to go yeah it's just hit by I
[TS]
◼
►
know it says buy is just the standard
[TS]
◼
►
dial at whatever so that's kind of a
[TS]
◼
►
mess but I'd notice that as well but I
[TS]
◼
►
don't how much you could read into that
[TS]
◼
►
maybe they're just trying to reassure
[TS]
◼
►
people that they're free and not trying
[TS]
◼
►
to distinguish between free updates and
[TS]
◼
►
a potential future non free update
[TS]
◼
►
I don't know but lots lots of people
[TS]
◼
►
latched on to that as their hope that
[TS]
◼
►
someday paid upgrades would be coming to
[TS]
◼
►
the store sheer a wild wrote in with a
[TS]
◼
►
good meta question he says our upgrades
[TS]
◼
►
widely understood a widely understood
[TS]
◼
►
notion for consumers that's something we
[TS]
◼
►
didn't talk about like for non nerds for
[TS]
◼
►
people who have never really bought
[TS]
◼
►
software before getting an iOS device or
[TS]
◼
►
before having a Mac with the Mac App
[TS]
◼
►
Store do they even understand
[TS]
◼
►
and what a paid upgrade is or an upgrade
[TS]
◼
►
at all like maybe their notion maybe the
[TS]
◼
►
notion of software actually does match
[TS]
◼
►
what Apple has been doing where you pay
[TS]
◼
►
some money or not for a thing that makes
[TS]
◼
►
an icon appear on your thing right and
[TS]
◼
►
if they understand that when the little
[TS]
◼
►
other little picture thing has a number
[TS]
◼
►
on it that it tells you there's updates
[TS]
◼
►
to your applications and you get a newer
[TS]
◼
►
version of thing and maybe you notice
[TS]
◼
►
like oh it looks a little different now
[TS]
◼
►
like they added stuff to work with
[TS]
◼
►
friends or there's you know really more
[TS]
◼
►
ads all over it or whatever like the
[TS]
◼
►
idea that newer versions are available I
[TS]
◼
►
think Apple makes that easy enough that
[TS]
◼
►
you could figure out how to make that
[TS]
◼
►
happen you know on your phone or on your
[TS]
◼
►
Mac or whatever but clearly nowhere in
[TS]
◼
►
that process is more payment taking
[TS]
◼
►
place and like you just get an updated
[TS]
◼
►
version of that app I don't even know if
[TS]
◼
►
people understand that especially in the
[TS]
◼
►
case where like if you do an upgrade and
[TS]
◼
►
like oh I like the old version better
[TS]
◼
►
they move buttons around or something
[TS]
◼
►
you know you do have to pay for it but
[TS]
◼
►
you wish you had the old version of
[TS]
◼
►
course an apple with the App Store
[TS]
◼
►
provides no way for you to say no easy
[TS]
◼
►
way our regular consumers say unknown
[TS]
◼
►
and I'm bringing me back to the old
[TS]
◼
►
version I guess they could restore from
[TS]
◼
►
a backup but even that I think it's too
[TS]
◼
►
complicated for the average person for
[TS]
◼
►
the average person if you figure out the
[TS]
◼
►
upgrades thing and get a new version of
[TS]
◼
►
the friends and you don't like it and
[TS]
◼
►
you wish you had the previous version
[TS]
◼
►
back I think you're immediately beyond
[TS]
◼
►
your capacity to get that done without
[TS]
◼
►
doing a little bit of research or
[TS]
◼
►
learning something and that might be
[TS]
◼
►
frustrating but certainly no part of
[TS]
◼
►
that experiences that you have to pay
[TS]
◼
►
again for this application and he points
[TS]
◼
►
out that on iOS you have this problem
[TS]
◼
►
where if you were to buy a second
[TS]
◼
►
version and you had data associated with
[TS]
◼
►
the application it's not easy for the
[TS]
◼
►
new version of the application to share
[TS]
◼
►
the data with the old one because
[TS]
◼
►
they're sandbox and everything so that's
[TS]
◼
►
a confusing thing as well but like by
[TS]
◼
►
not having paid upgrades it you know the
[TS]
◼
►
impression that you're giving users on
[TS]
◼
►
these platforms is that you buy an app
[TS]
◼
►
once and it's yours forever there's a
[TS]
◼
►
later feedback that gets that gets more
[TS]
◼
►
into this thing but I think that's a
[TS]
◼
►
good question of like lose this thing we
[TS]
◼
►
keep talking about grades because we're
[TS]
◼
►
all Mac users and we know about like
[TS]
◼
►
paying paying for a new version of
[TS]
◼
►
paying less than you would pay if you're
[TS]
◼
►
buying for the first time that upgrade
[TS]
◼
►
pricing I don't think that concept
[TS]
◼
►
exists in the mind of most consumers who
[TS]
◼
►
are like buying iPhones or whatever so
[TS]
◼
►
that's a good point
[TS]
◼
►
Steve Craig points out that paid
[TS]
◼
►
upgrades in the Mac App Store or the iOS
[TS]
◼
►
App Store would certainly be a big
[TS]
◼
►
crowd-pleaser to announce the WotC I
[TS]
◼
►
think it would be but I don't think that
[TS]
◼
►
makes it any more or less likely that's
[TS]
◼
►
really not how Apple Apple operates and
[TS]
◼
►
people like the idea that apples like
[TS]
◼
►
carefully planning something and like
[TS]
◼
►
all they're intentionally not giving us
[TS]
◼
►
paid upgrade because they want to
[TS]
◼
►
announce a B C and have it be exciting
[TS]
◼
►
it's not really the way they work I mean
[TS]
◼
►
they'll hold something back if they have
[TS]
◼
►
to of like a week or so or a month or so
[TS]
◼
►
and then maybe they'll announce it a
[TS]
◼
►
little early if it's landing on an event
[TS]
◼
►
like WTC but Apple decides when WotC is
[TS]
◼
►
and they certainly haven't been holding
[TS]
◼
►
for years this feature so they could
[TS]
◼
►
have something to announce at WABC it's
[TS]
◼
►
not the way that work once you get a WWC
[TS]
◼
►
is a new phone in iOS 6 preview but
[TS]
◼
►
probably you know that's not why we
[TS]
◼
►
don't hit it's not centered around
[TS]
◼
►
events that's not how that works
[TS]
◼
►
Chris Clark wrote in to tell me that the
[TS]
◼
►
the concept of one low price for
[TS]
◼
►
everything and no upgrades his making
[TS]
◼
►
him adjust his buying habits so he's an
[TS]
◼
►
aperture customer and so aperture used
[TS]
◼
►
to be like this $200 app or whatever it
[TS]
◼
►
was and then when I went into the App
[TS]
◼
►
Store the like hey it's 70 bucks and
[TS]
◼
►
there's no more upgrades it's just 70 or
[TS]
◼
►
80 bucks for everybody and so that
[TS]
◼
►
eliminates this by initially at a high
[TS]
◼
►
price and then get the upgrade to the
[TS]
◼
►
next version the lower price thing
[TS]
◼
►
everything is the lower price so yeah
[TS]
◼
►
welcome everybody make more people buy
[TS]
◼
►
software but now he's in a situation
[TS]
◼
►
where aperture 3 is already pretty old
[TS]
◼
►
this is like 2 years old and he's
[TS]
◼
►
reluctant to buy it because he knows
[TS]
◼
►
that if aperture 4 comes out like you
[TS]
◼
►
know in a couple months or something
[TS]
◼
►
which he thinks it's soon to be just
[TS]
◼
►
around the corner he's gonna have to buy
[TS]
◼
►
it all over again whereas if aperture 3
[TS]
◼
►
was you know $200 but he knew he could
[TS]
◼
►
get an upgrade to aperture for 420 he
[TS]
◼
►
would buy aperture 3 now to get onboard
[TS]
◼
►
the upgrade train then paid a lower
[TS]
◼
►
price later so now he's kind of like
[TS]
◼
►
hesitant to buy because it's like if you
[TS]
◼
►
buy the old version the day before the
[TS]
◼
►
new version comes out there's you have
[TS]
◼
►
no recourse you don't get the new
[TS]
◼
►
version for a discounted price or free
[TS]
◼
►
or anything like that is like oh well
[TS]
◼
►
flex to be you right
[TS]
◼
►
whereas in the old model if you buy
[TS]
◼
►
Photoshop cs5 the day before CSX comes
[TS]
◼
►
out you can upgrade to CSX for a much
[TS]
◼
►
reduced price instead of having to pay
[TS]
◼
►
the full price for cs6 again and again I
[TS]
◼
►
think apples idea is well okay so lower
[TS]
◼
►
all your prices so that it's not painful
[TS]
◼
►
to get the new version no matter what
[TS]
◼
►
like lower your prices so that it's even
[TS]
◼
►
lower than the upgrade price would be
[TS]
◼
►
and isn't that doesn't make everybody
[TS]
◼
►
happy but people used to the old way
[TS]
◼
►
have new things to worry about there he
[TS]
◼
►
points out that maybe it's because he's
[TS]
◼
►
an Apple nerd and watch for upgrades and
[TS]
◼
►
things about this type of thing and
[TS]
◼
►
maybe it's not relevant at all to a
[TS]
◼
►
regular consumer and that's probably
[TS]
◼
►
true too but this is another example of
[TS]
◼
►
people who are used to one model of
[TS]
◼
►
software even just this is a consumer if
[TS]
◼
►
not as a developer might have trouble
[TS]
◼
►
adjusting to whatever the heck apples
[TS]
◼
►
trying to do especially since they seem
[TS]
◼
►
so reluctant to fully articulate what it
[TS]
◼
►
is they're trying to do had some
[TS]
◼
►
questions last time but in-app purchase
[TS]
◼
►
and how that relates to the Mac App
[TS]
◼
►
Store and I said it you know I didn't
[TS]
◼
►
know if it was in that gap store and you
[TS]
◼
►
said it was and it isn't in the Mac App
[TS]
◼
►
Store but subsequent feedback in me
[TS]
◼
►
actually looking at the documentation
[TS]
◼
►
afterwards has shown me that in-app
[TS]
◼
►
purchase isn't really a way to handle
[TS]
◼
►
paid upgrades at all there's two ways
[TS]
◼
►
you could do in-app purchase in the Mac
[TS]
◼
►
App Store the first one is where you're
[TS]
◼
►
unlocking features so you give them an
[TS]
◼
►
application and everything that that
[TS]
◼
►
application can do is already built into
[TS]
◼
►
the application and within in-app
[TS]
◼
►
purchase you could unlock functionality
[TS]
◼
►
right so you can have like the plain
[TS]
◼
►
version and then pay extra and it
[TS]
◼
►
unlocks all the pro features for
[TS]
◼
►
something isn't that like a paid upgrade
[TS]
◼
►
well no not really because the paid
[TS]
◼
►
upgrade is like you release a piece of
[TS]
◼
►
software and then you work for six more
[TS]
◼
►
months on version 2 of that software and
[TS]
◼
►
then you want to get some incremental
[TS]
◼
►
revenue from the people who've already
[TS]
◼
►
bought version 1 and if you're working
[TS]
◼
►
for 6 months that means the stuff you
[TS]
◼
►
finished at the end of those 6 months
[TS]
◼
►
isn't in the executable that the version
[TS]
◼
►
1 people have and I suppose you could
[TS]
◼
►
release a new version of version 1 and
[TS]
◼
►
with all these features locked into it
[TS]
◼
►
and then charge them to unlock it ah but
[TS]
◼
►
I don't I don't know how that like what
[TS]
◼
►
if your application is radically
[TS]
◼
►
different right then you give them
[TS]
◼
►
version 2 and our city got version 1 and
[TS]
◼
►
they've unlocked features in version 1
[TS]
◼
►
then you give them version 2 but you
[TS]
◼
►
don't change the name of the application
[TS]
◼
►
so you get version 2 but it looks
[TS]
◼
►
totally different but now stuff is
[TS]
◼
►
locked again it's a strange
[TS]
◼
►
I don't think that's what Apple intends
[TS]
◼
►
in-app purchases to to be like as a
[TS]
◼
►
replacement upgrades and maybe they do
[TS]
◼
►
it's hard to tell again they don't
[TS]
◼
►
really express their intent with these
[TS]
◼
►
features but it's hard to tell like is
[TS]
◼
►
this how you expect to stop great or
[TS]
◼
►
applications to keep giving people new
[TS]
◼
►
executables with successively larger
[TS]
◼
►
portions of it hidden as locked away
[TS]
◼
►
things and then you pay inside the
[TS]
◼
►
application to unlock those new things
[TS]
◼
►
and then we give you a new version that
[TS]
◼
►
has I guess has even more stuff locked
[TS]
◼
►
and then you pay to unlock those things
[TS]
◼
►
what about the things you're unlocking
[TS]
◼
►
revisions to the current features I'm
[TS]
◼
►
just thinking as an app developer like
[TS]
◼
►
how would you manage this set of
[TS]
◼
►
features that have been progressively
[TS]
◼
►
unlocked because you're not always
[TS]
◼
►
adding feature sometimes you're refining
[TS]
◼
►
so I don't quite see how that works and
[TS]
◼
►
especially if you're going to radically
[TS]
◼
►
alter your product like version 2 is
[TS]
◼
►
like a major overhaul from version 1 you
[TS]
◼
►
can't keep releasing to the same product
[TS]
◼
►
because you're kind of stomping on the
[TS]
◼
►
version 1 people's toes you know I'm
[TS]
◼
►
talk more about that a little bit too
[TS]
◼
►
the whole idea of letting people keep
[TS]
◼
►
using what they'd like to use instead of
[TS]
◼
►
being forced to upgrade and the second
[TS]
◼
►
model is where you for in-app purchase
[TS]
◼
►
you just provide content so you can't
[TS]
◼
►
provide executables you can't modify
[TS]
◼
►
your applications bundle as that book
[TS]
◼
►
calls it you can just provide like
[TS]
◼
►
levels or data that you can put them a
[TS]
◼
►
Documents folder and that obviously
[TS]
◼
►
doesn't really apply to doing an upgrade
[TS]
◼
►
to an application
[TS]
◼
►
I can't alter the executable or any part
[TS]
◼
►
of it I can just provide your data for
[TS]
◼
►
games and stuff that might work if
[TS]
◼
►
you're just giving you levels but for an
[TS]
◼
►
application you really need to alter the
[TS]
◼
►
executable to provide new features huh
[TS]
◼
►
some musings on wilshire please blog
[TS]
◼
►
which I have again put in the show notes
[TS]
◼
►
is a Mac App Store needs paid upgrades
[TS]
◼
►
thinking about it more afterwards and
[TS]
◼
►
reading all the feedback it creasing Lee
[TS]
◼
►
looks to me kind of like you know about
[TS]
◼
►
talking to the bear that sounds like
[TS]
◼
►
something you would know about talking
[TS]
◼
►
to the bear like smoking the bear thing
[TS]
◼
►
or that you never heard of that it's
[TS]
◼
►
like when you talk to a stuffed animal
[TS]
◼
►
bear yeah to work something out you're
[TS]
◼
►
talking to an inanimate object because
[TS]
◼
►
the act of explaining it helps you work
[TS]
◼
►
out but this is for people who don't
[TS]
◼
►
have like radio internet radio shows
[TS]
◼
►
yeah okay I haven't done that I don't
[TS]
◼
►
know if it's a stuffed bear or even know
[TS]
◼
►
if is the right thing but it's it's done
[TS]
◼
►
I don't recommend going to talking -
[TS]
◼
►
bear calm don't do that all right
[TS]
◼
►
actually do it I'll put it into the into
[TS]
◼
►
the show notes so getting away from the
[TS]
◼
►
well-known saying that I apparently
[TS]
◼
►
don't remember very well
[TS]
◼
►
looking at the blog it's kind of like
[TS]
◼
►
we'll Shipley's having a conversation
[TS]
◼
►
with himself about how he has to change
[TS]
◼
►
his business right like the act of
[TS]
◼
►
writing down it's kind of like when
[TS]
◼
►
you're going to complain to somebody
[TS]
◼
►
about something or writing a long email
[TS]
◼
►
to complain to them and as you write it
[TS]
◼
►
as you try to articulate and justify
[TS]
◼
►
your position you lead yourself to the
[TS]
◼
►
things you can do to get around it
[TS]
◼
►
uh and that this thing kind of reads
[TS]
◼
►
like that like here's how my business
[TS]
◼
►
works here's how the new model makes my
[TS]
◼
►
business not work the same way and
[TS]
◼
►
here's how I can't make money the same
[TS]
◼
►
way I used to he doesn't quite get to
[TS]
◼
►
and therefore a call he does a little
[TS]
◼
►
bit and therefore I would have to change
[TS]
◼
►
my business an x y&z way to continue to
[TS]
◼
►
make money I would not be able to
[TS]
◼
►
provide upgrades ongoing and have to
[TS]
◼
►
make new products because you know he
[TS]
◼
►
kind of touches on that a little bit but
[TS]
◼
►
that's that's how I'm starting to view
[TS]
◼
►
this and that's a lot of the people who
[TS]
◼
►
are don't really have much stake and it
[TS]
◼
►
developed like they're just consumers
[TS]
◼
►
they say well yeah I don't really care
[TS]
◼
►
if it's tough for consumers maybe Apple
[TS]
◼
►
doesn't either they're just saying not
[TS]
◼
►
you know just adjust Apple decides this
[TS]
◼
►
is what we're going to do and if
[TS]
◼
►
developers who just have to adjust to it
[TS]
◼
►
and that big blog post like that from
[TS]
◼
►
ville Shipley is kind of like him coming
[TS]
◼
►
to terms with how the old model is not
[TS]
◼
►
going to work for him and possible ways
[TS]
◼
►
that he can adjust to it he's also
[TS]
◼
►
complaining and saying look Apple if you
[TS]
◼
►
would just provide this feature then I
[TS]
◼
►
wouldn't have to adjust in this way and
[TS]
◼
►
we could continue to make money the
[TS]
◼
►
normal way we did and he also argues for
[TS]
◼
►
why he thinks the way he used to make
[TS]
◼
►
money is actually good for consumers in
[TS]
◼
►
terms of being able to make a major new
[TS]
◼
►
versions of a product instead of just
[TS]
◼
►
making one product and then quickly
[TS]
◼
►
moving on and saying well that's done
[TS]
◼
►
I'm never going to look at that product
[TS]
◼
►
again I don't care if there's obvious
[TS]
◼
►
areas where it can be enhanced you know
[TS]
◼
►
and it'll never get any better maybe
[TS]
◼
►
I'll just do bug fixes and moving on
[TS]
◼
►
because it's the only way I can
[TS]
◼
►
Oh another random point from the
[TS]
◼
►
interwebs Adam Hyland tweeted that both
[TS]
◼
►
me and Mark a lot of people addressing
[TS]
◼
►
both of us in a group on this topic are
[TS]
◼
►
missing the main distinction between the
[TS]
◼
►
iOS and the Mac App Store's volume
[TS]
◼
►
growth in the platform and I tweeted
[TS]
◼
►
back to him that I thought I understood
[TS]
◼
►
what he was getting at but then he made
[TS]
◼
►
another tweet that made me think that we
[TS]
◼
►
were talking about different things so
[TS]
◼
►
I'm still not sure exactly what he was
[TS]
◼
►
talking about but here's what I took
[TS]
◼
►
from that tweet uh and it's true that we
[TS]
◼
►
didn't talk about it when the platform
[TS]
◼
►
is growing rapidly new customers can far
[TS]
◼
►
outweigh upgrading customers so for
[TS]
◼
►
example on iOS who cares if the
[TS]
◼
►
customers you sold version one of your
[TS]
◼
►
product if you can't get any more money
[TS]
◼
►
from them just release a new version of
[TS]
◼
►
your product that all the original
[TS]
◼
►
pressures get for free that's a massive
[TS]
◼
►
you know awesome rewrite because the
[TS]
◼
►
amount of new people you're going to
[TS]
◼
►
sell to is so much bigger than the
[TS]
◼
►
amount of people use because it like a
[TS]
◼
►
hockey stick type growth graph so I
[TS]
◼
►
don't care if I don't get any money from
[TS]
◼
►
any existing customers my new customers
[TS]
◼
►
are where it's at is there's so many
[TS]
◼
►
more of them and if your platform is
[TS]
◼
►
growing with a hockey step hockey stick
[TS]
◼
►
type growth curve that works out fine
[TS]
◼
►
but the Mac platform even though it's
[TS]
◼
►
growing and it's growing faster than the
[TS]
◼
►
rest of the PC market is not a hockey
[TS]
◼
►
stick quite yet and so now existing
[TS]
◼
►
customers are a much more significant
[TS]
◼
►
portion of your customer base there
[TS]
◼
►
aren't 10 times as many new customers
[TS]
◼
►
ready and ready and waiting out there to
[TS]
◼
►
buy your product maybe it's only like 50
[TS]
◼
►
percent more or 100 percent more
[TS]
◼
►
customers but not a thousand or ten
[TS]
◼
►
thousand and so you have to consider
[TS]
◼
►
like look I would really like to get
[TS]
◼
►
some incremental revenue for this six
[TS]
◼
►
months or years worth of work I did in
[TS]
◼
►
this application from the people who
[TS]
◼
►
already bought version 1 because I'm
[TS]
◼
►
delivering lots of value in if I give it
[TS]
◼
►
to them for free I'm how do i recoup my
[TS]
◼
►
costs are there enough new users to make
[TS]
◼
►
my money back and I think that is
[TS]
◼
►
important distinction and I don't think
[TS]
◼
►
it's lost on Apple but it's a kind of
[TS]
◼
►
it's kind of the reason you don't hear
[TS]
◼
►
iOS devs complaining quite as much about
[TS]
◼
►
this because on iOS especially in the
[TS]
◼
►
beginning this really was true so what
[TS]
◼
►
if you can't make money off the people
[TS]
◼
►
who already bought your app so many more
[TS]
◼
►
people buy iPhones every year like
[TS]
◼
►
scrolling like crazy that the existing
[TS]
◼
►
customers are just lost in the noise
[TS]
◼
►
whereas in the Mac platform it's much
[TS]
◼
►
more mature and not growing
[TS]
◼
►
fast at least so far and the Mac devs
[TS]
◼
►
are much harder hit by this type of
[TS]
◼
►
phenomenon and that's kind of why I
[TS]
◼
►
think you see them complaining about it
[TS]
◼
►
more than the iOS devs at this point
[TS]
◼
►
the Iowa steps complained like in theory
[TS]
◼
►
but in practice it like once they saw
[TS]
◼
►
that okay well like the new customers
[TS]
◼
►
are dominating anyway so I guess I can
[TS]
◼
►
just continue to go along and it'll be
[TS]
◼
►
okay on Marco show this week he
[TS]
◼
►
mentioned something that I meant to get
[TS]
◼
►
to in my discussion which is the Joel
[TS]
◼
►
Spolsky strategy letter five Roman
[TS]
◼
►
numeral five from way back when he talks
[TS]
◼
►
about commoditizing your compliments
[TS]
◼
►
which i think is not a concept that he
[TS]
◼
►
came up with but in typical Joel fashion
[TS]
◼
►
he's just explaining something from
[TS]
◼
►
economics or whatever or is a past
[TS]
◼
►
experience and sending it out to a wider
[TS]
◼
►
audience and Marco talked about this on
[TS]
◼
►
his show and I think it's a good point
[TS]
◼
►
about one of the things that Apple could
[TS]
◼
►
be trying to do I grabbed a few passages
[TS]
◼
►
from it so I can read it here because
[TS]
◼
►
Marco mentioned it but for people who
[TS]
◼
►
haven't read this article this is what
[TS]
◼
►
monetizing your confluence is about so
[TS]
◼
►
first a compliment is a product that I'm
[TS]
◼
►
quoting from Joel's thing here a
[TS]
◼
►
compliment is a product that you usually
[TS]
◼
►
buy together with another product gas
[TS]
◼
►
and cars or complements computer
[TS]
◼
►
hardware as a classic complement of
[TS]
◼
►
computer operating system babysitter's
[TS]
◼
►
are a complement of a dinner at fine
[TS]
◼
►
restaurant that's typical Joel humor
[TS]
◼
►
there so that's what a compliment is and
[TS]
◼
►
he says demand for a product increases
[TS]
◼
►
when the prices of prices of its
[TS]
◼
►
complements decrease for example flights
[TS]
◼
►
to Miami become cheaper demand for hotel
[TS]
◼
►
rooms in Miami goes up because more
[TS]
◼
►
people are flying to Miami in need of
[TS]
◼
►
room so in general a company's strategic
[TS]
◼
►
interest is going to be to get the price
[TS]
◼
►
of their compliments as low as possible
[TS]
◼
►
at the lowest theoretical sustainable
[TS]
◼
►
price would be commodity price the price
[TS]
◼
►
arises when you have a bunch of
[TS]
◼
►
competitors offering indistinguishable
[TS]
◼
►
goods so smart companies tried to
[TS]
◼
►
commoditize their products complements
[TS]
◼
►
right so if you look at Apple's stance
[TS]
◼
►
on software with that view and you
[TS]
◼
►
realize by just somebody looking Apple's
[TS]
◼
►
balance sheet that they make their money
[TS]
◼
►
selling hardware the obvious compliment
[TS]
◼
►
to hardware is software and according to
[TS]
◼
►
this theory it's an apples best interest
[TS]
◼
►
to commoditize software to make it as
[TS]
◼
►
but because the MOR software its
[TS]
◼
►
customers can afford to buy and the more
[TS]
◼
►
software that's available the more
[TS]
◼
►
useful its hardware becomes so they
[TS]
◼
►
don't want every software product cost
[TS]
◼
►
hundreds of dollars because it makes
[TS]
◼
►
their hardware much less useful they
[TS]
◼
►
would like their complement software to
[TS]
◼
►
be a commodity super cheap really easy
[TS]
◼
►
to buy because the cheaper software is
[TS]
◼
►
the more useful their hardware products
[TS]
◼
►
are and therefore like the bigger profit
[TS]
◼
►
margins they can get on their hardware
[TS]
◼
►
or the more demand that will be for the
[TS]
◼
►
hardware because had to run the software
[TS]
◼
►
you need this piece of hardware so they
[TS]
◼
►
want to make the big fat profit margins
[TS]
◼
►
and they want once you get this piece of
[TS]
◼
►
hardware their customers to be able to
[TS]
◼
►
get all the compliments this hardware
[TS]
◼
►
really cheaply right the same way convoy
[TS]
◼
►
manufacturers was gas was like two cents
[TS]
◼
►
a gallon because that would make them
[TS]
◼
►
sell a hell of a lot more cars right
[TS]
◼
►
if the complement to cars was you know
[TS]
◼
►
like car insurance or gas was super
[TS]
◼
►
duper cheap they can sell a lot more
[TS]
◼
►
cars this is the basic economics right
[TS]
◼
►
now the the part that joel says at the
[TS]
◼
►
end here is that the idea you want the
[TS]
◼
►
you want the pricier accomplice to go as
[TS]
◼
►
low as possible to become a commodity
[TS]
◼
►
price and his definition of a commodity
[TS]
◼
►
price is when you have a bunch of
[TS]
◼
►
competitors offering indistinguishable
[TS]
◼
►
goods like you know oranges or commodity
[TS]
◼
►
or the because what's the difference in
[TS]
◼
►
one orange and other aren't just
[TS]
◼
►
something you're not talking about
[TS]
◼
►
artisanal hand massage hippie grown
[TS]
◼
►
oranges like for the most part you know
[TS]
◼
►
it's a commodity right there you know
[TS]
◼
►
that you're not distinguishing based on
[TS]
◼
►
and when i read this i think okay so
[TS]
◼
►
this can monetize in your competence
[TS]
◼
►
thing as an explanation of why apple
[TS]
◼
►
wants to drive down software prices and
[TS]
◼
►
all this business huh my question is is
[TS]
◼
►
this really how Apple sees third-party
[TS]
◼
►
developers can software ever be a
[TS]
◼
►
commodity because software is not
[TS]
◼
►
oranges it's not like oranges at all
[TS]
◼
►
that they're the goods are not
[TS]
◼
►
indistinguishable in fact I would say
[TS]
◼
►
the the range and variability of
[TS]
◼
►
software quality you know one
[TS]
◼
►
application compare the other is
[TS]
◼
►
tremendous it's bigger than perhaps in
[TS]
◼
►
any other endeavor like it's certainly
[TS]
◼
►
larger than the difference between the
[TS]
◼
►
best television you can buy and the
[TS]
◼
►
worst television you can buy the
[TS]
◼
►
difference between the worst app on the
[TS]
◼
►
App Store and the best app on the App
[TS]
◼
►
Store is tremendous like orders of
[TS]
◼
►
magnitude software is just simply not a
[TS]
◼
►
commodity so I don't think you can ever
[TS]
◼
►
get it down to commodity pricing and the
[TS]
◼
►
danger of driving the price of software
[TS]
◼
►
down to get more people to buy apps and
[TS]
◼
►
so they can derive more value from Apple
[TS]
◼
►
hardware there's lots of dangers in that
[TS]
◼
►
like for example if you keep driving the
[TS]
◼
►
price down to the point where your best
[TS]
◼
►
developers either don't survive or at
[TS]
◼
►
least don't thrive like because you're
[TS]
◼
►
taking away all their profits by trying
[TS]
◼
►
to drive the prices down then you're
[TS]
◼
►
lowering the average quality of the
[TS]
◼
►
applications available on the App Store
[TS]
◼
►
and that's bad for you is a hardware
[TS]
◼
►
vendor you want like Apple Rewards like
[TS]
◼
►
with the Apple Design Awards and what's
[TS]
◼
►
up they're trying to say they highlight
[TS]
◼
►
their best apps they've you know they
[TS]
◼
►
show like buy our hardware you can use
[TS]
◼
►
all these awesome applications well if
[TS]
◼
►
the people who make the awesomest of the
[TS]
◼
►
awesome applications can't make enough
[TS]
◼
►
money to keep making applications that
[TS]
◼
►
awesome and they have to like turn
[TS]
◼
►
things down and try to make them not
[TS]
◼
►
quite as good or make them not quite
[TS]
◼
►
have as many features or what that's bad
[TS]
◼
►
for Apple I don't think you can ever
[TS]
◼
►
software is not gasoline it's that you
[TS]
◼
►
know it may be the complement to their
[TS]
◼
►
hardware but it's not you can never get
[TS]
◼
►
it down to commodity pricing I think
[TS]
◼
►
it's really dangerous to even attempt to
[TS]
◼
►
get it down to like like there's a line
[TS]
◼
►
you can't just keep pushing the price of
[TS]
◼
►
that down through competition and so on
[TS]
◼
►
and so forth because Apple is trying I
[TS]
◼
►
think with Apple that's efforts to
[TS]
◼
►
highlight the best software products
[TS]
◼
►
that's Apple's effort to highlight the
[TS]
◼
►
good and to give the best competitors
[TS]
◼
►
ability the best software makers and
[TS]
◼
►
ability to make money but the other side
[TS]
◼
►
of those coin is all the other things
[TS]
◼
►
they seem to be doing to push prices
[TS]
◼
►
down and make it more difficult for
[TS]
◼
►
software vendors to be to continue to
[TS]
◼
►
sustain their businesses without
[TS]
◼
►
altering the way they do things to
[TS]
◼
►
reduce quality or reduce feature set or
[TS]
◼
►
both and as I said last show even if the
[TS]
◼
►
developers can survive and learn to
[TS]
◼
►
thrive the long-term effect may be the
[TS]
◼
►
complex feature-rich applications start
[TS]
◼
►
to dwindle replace kind of with like
[TS]
◼
►
single serving applications like wimpy
[TS]
◼
►
little apps because the developer said
[TS]
◼
►
well there's no money in continuing to
[TS]
◼
►
iterate on this application to make
[TS]
◼
►
version 2 much better and add these
[TS]
◼
►
features because we can't get we don't
[TS]
◼
►
have a good way to make new revenue yet
[TS]
◼
►
so let's just start a new application
[TS]
◼
►
there's something entirely different and
[TS]
◼
►
you end up with this long trail of kind
[TS]
◼
►
of applications that were made in a year
[TS]
◼
►
or two and sold for awhile and a bug fix
[TS]
◼
►
a little bit but never really got any
[TS]
◼
►
better and then you got to move on to
[TS]
◼
►
the next one because you can't make any
[TS]
◼
►
money off the long term commitment of
[TS]
◼
►
that app Marco tweeted today about it's
[TS]
◼
►
in a series of tweets and I highlighted
[TS]
◼
►
one of them here
[TS]
◼
►
I think he was responding to someone
[TS]
◼
►
else's said it's not a race to the
[TS]
◼
►
bottom talking about the prices you know
[TS]
◼
►
like how everyone's price is going down
[TS]
◼
►
down down it's a shift towards simpler
[TS]
◼
►
apps a la carte so instead of having one
[TS]
◼
►
big honkin complicated application has
[TS]
◼
►
continually revised which again Elijah
[TS]
◼
►
we talked about how Apple may be trying
[TS]
◼
►
to discourage the idea of companies
[TS]
◼
►
building built around a single app that
[TS]
◼
►
an app to just get bigger and more
[TS]
◼
►
feature-rich as time goes on Marco says
[TS]
◼
►
is to shift toward simpler apps on the
[TS]
◼
►
Alucard idea I think is that you buy
[TS]
◼
►
multiple smaller apps instead of buying
[TS]
◼
►
one thing Hawking app that keeps getting
[TS]
◼
►
revised in the UK do keep upgrading that
[TS]
◼
►
that's another way of saying the same
[TS]
◼
►
thing but I my position is that the
[TS]
◼
►
complicated apps is a place for them
[TS]
◼
►
shift old simpler is good but especially
[TS]
◼
►
on a platform like iOS where if you have
[TS]
◼
►
a bunch of small applications getting
[TS]
◼
►
them to interoperate and communicate
[TS]
◼
►
with each other is not particularly easy
[TS]
◼
►
not easy to get things to share data
[TS]
◼
►
this is a longtime complaint about iOS
[TS]
◼
►
presumably iOS 6 will address this in
[TS]
◼
►
some way uh it's not like UNIX where you
[TS]
◼
►
have a bunch of single simple single
[TS]
◼
►
purpose tools that all work together I
[TS]
◼
►
because it's very difficult to make
[TS]
◼
►
individual applications work together
[TS]
◼
►
because their sandbox that I don't have
[TS]
◼
►
a good way to share data there's no
[TS]
◼
►
shared location for documents right so
[TS]
◼
►
if that's apple's plan they're executing
[TS]
◼
►
it poorly they are getting simpler
[TS]
◼
►
single serving apps they're not getting
[TS]
◼
►
the benefits of them working together
[TS]
◼
►
god this goes on forever I have more do
[TS]
◼
►
you want to do a sponsor before I go on
[TS]
◼
►
done with this yeah you know we probably
[TS]
◼
►
should it's about that time forty
[TS]
◼
►
minutes in we'll do our 20 minutes
[TS]
◼
►
sponsor break now harvest painless time
[TS]
◼
►
tracking talked about these guys before
[TS]
◼
►
they're back and they're they're just as
[TS]
◼
►
awesome we use these guys too for all of
[TS]
◼
►
our time tracking stuff and they really
[TS]
◼
►
are great and the main thing the main
[TS]
◼
►
word I've been emphasizing when you
[TS]
◼
►
think of these guys is painless they
[TS]
◼
►
make time tracking painless because
[TS]
◼
►
nobody likes to do it nobody wants to
[TS]
◼
►
track their time but you want to be fair
[TS]
◼
►
about it whether you're an employer who
[TS]
◼
►
has people reporting time for you or
[TS]
◼
►
whether you're an employee or somebody
[TS]
◼
►
bill they're clients this is a great
[TS]
◼
►
solution for doing those things and more
[TS]
◼
►
a given example and this the angle I
[TS]
◼
►
haven't really talked about that much
[TS]
◼
►
but I have people who work for me when I
[TS]
◼
►
want to track their time I give them an
[TS]
◼
►
account on my harvest setup they go in
[TS]
◼
►
they track their time I create a project
[TS]
◼
►
I create the billable hours I can keep
[TS]
◼
►
track of everything and then I know at
[TS]
◼
►
any given time exactly what the people
[TS]
◼
►
have been working on how much time
[TS]
◼
►
they've spent on it and how much that's
[TS]
◼
►
going to cost me and from their side
[TS]
◼
►
they know what they're billing for and
[TS]
◼
►
there are tons of great apps that
[TS]
◼
►
harvest has made to make this even
[TS]
◼
►
there's the iPhone app you put that on
[TS]
◼
►
your iPhone you can track time right
[TS]
◼
►
there all connects to the website
[TS]
◼
►
Android app for that too sure of course
[TS]
◼
►
they have their main interface has
[TS]
◼
►
always been via the web now they've got
[TS]
◼
►
a new native Mac App harvest format I've
[TS]
◼
►
told you about this before but it's
[TS]
◼
►
really smart you start working on
[TS]
◼
►
something you get interrupted you have
[TS]
◼
►
to take a phone call you go downstairs
[TS]
◼
►
to lunch whatever it is and you realize
[TS]
◼
►
oh I left that thing running I can't
[TS]
◼
►
build for that thirty minutes while I
[TS]
◼
►
was gone the apps smart it knows you've
[TS]
◼
►
been idle same with your eye chat client
[TS]
◼
►
knows you've been idle and subtract that
[TS]
◼
►
time and not wrongfully bill it to your
[TS]
◼
►
customer tons of great stuff like that
[TS]
◼
►
they've thought of everything so all of
[TS]
◼
►
this is you get a free 30-day trial with
[TS]
◼
►
it so go to get harvest comm slash 5x5
[TS]
◼
►
that's where you go to sign up after
[TS]
◼
►
your trial periods up thirty days later
[TS]
◼
►
you want to keep using it you want to
[TS]
◼
►
sign up excellent do it use a code five
[TS]
◼
►
by five at checkout and you get 50% off
[TS]
◼
►
your first month not bad so go check it
[TS]
◼
►
out get harvest comm slash 5x5 50% off
[TS]
◼
►
50% off the big percent yeah that's
[TS]
◼
►
almost half almost continuing this so I
[TS]
◼
►
left this one for last this big feedback
[TS]
◼
►
because I think it sums up a lot of
[TS]
◼
►
issues we just talked about this is from
[TS]
◼
►
Adam drew and I think it just came in
[TS]
◼
►
just before the show he says the way I
[TS]
◼
►
see it Apple is trying to reshape the is
[TS]
◼
►
V slash developer world whenever C is V
[TS]
◼
►
I think this is a PC guy because that's
[TS]
◼
►
what they call and indie developers over
[TS]
◼
►
on the PC side independent software
[TS]
◼
►
vendor reshaping the is V slash
[TS]
◼
►
developer world to be more
[TS]
◼
►
the more centric fact is the old system
[TS]
◼
►
is very good for developers not but not
[TS]
◼
►
very good for customers it leads to
[TS]
◼
►
large expensive software projects that
[TS]
◼
►
are slow to change slow to evolve and
[TS]
◼
►
are hard to use the old model of high
[TS]
◼
►
initial price and medium to high upgrade
[TS]
◼
►
price encourages developers to write and
[TS]
◼
►
curate large decades-old software like
[TS]
◼
►
Pro Tools MS Office and Photoshop that's
[TS]
◼
►
true uh I'm not quite sure I agree with
[TS]
◼
►
his well continued reading here he's
[TS]
◼
►
saying their price far too high for
[TS]
◼
►
individuals they're slow to innovate
[TS]
◼
►
slow to adapt to changes in our
[TS]
◼
►
outclassed by smaller more nimble
[TS]
◼
►
projects like GarageBand I life--and
[TS]
◼
►
Pixelmator they're older than things
[TS]
◼
►
like GarageBand iLife and Pixelmator but
[TS]
◼
►
when I think about something like
[TS]
◼
►
Photoshop in particular here it's old
[TS]
◼
►
because it's been around forever but at
[TS]
◼
►
one point I was like I don't know in the
[TS]
◼
►
early 90s late 80s it's really old
[TS]
◼
►
application but compared Photoshop 1.0
[TS]
◼
►
to Photoshop cs6 like you the fact that
[TS]
◼
►
they both are called Photoshop and you
[TS]
◼
►
might see some common tools in the
[TS]
◼
►
palette it's the only thing really
[TS]
◼
►
joining those things together
[TS]
◼
►
they're worlds apart I don't think the
[TS]
◼
►
the idea that like Photoshop can make
[TS]
◼
►
the 1.0 and they just have to bribe free
[TS]
◼
►
upgrades that for that forever or they
[TS]
◼
►
have to produce Photoshop 2.0 and make
[TS]
◼
►
people buy it as a separate product and
[TS]
◼
►
deal with the confusion that's entailed
[TS]
◼
►
with having both those things available
[TS]
◼
►
at the same time and so on and so forth
[TS]
◼
►
if you can't build a company around like
[TS]
◼
►
building up expertise getting the best
[TS]
◼
►
image processing software developers
[TS]
◼
►
that you can hire and building a company
[TS]
◼
►
around making an awesome image
[TS]
◼
►
application and providing paid upgrades
[TS]
◼
►
to it that's what makes you get from 1.0
[TS]
◼
►
to cs6 I don't know if you can get from
[TS]
◼
►
one point over to CSX if every time you
[TS]
◼
►
want to add to add a major feature like
[TS]
◼
►
oh I don't know adding layers in
[TS]
◼
►
Photoshop 3 or something or whatever
[TS]
◼
►
version that came out and do you have to
[TS]
◼
►
say ok well we're just going to put an
[TS]
◼
►
additional product up called Photoshop
[TS]
◼
►
three but Photoshop 2 is available when
[TS]
◼
►
you search for Photoshop on the shore
[TS]
◼
►
store we hope that Apple will sort them
[TS]
◼
►
correctly and we hope you won't
[TS]
◼
►
accidentally buy Photoshop 2 and then be
[TS]
◼
►
upset and demand a refund because we
[TS]
◼
►
have to pay for the 30% on the refunds
[TS]
◼
►
and you know it's it's kind of a mess
[TS]
◼
►
there and it I like the idea
[TS]
◼
►
software products evolving over years
[TS]
◼
►
and years and decades and decades and
[TS]
◼
►
getting better because it allows the
[TS]
◼
►
company making them to to specialize and
[TS]
◼
►
to hire the best kind of developers for
[TS]
◼
►
that kind of application I don't think
[TS]
◼
►
you arrive at cs6 you know just by a
[TS]
◼
►
company other than Adobe saying we're
[TS]
◼
►
going to make something is better than
[TS]
◼
►
Photoshop we're going to make something
[TS]
◼
►
it's better than Photoshop cs6 and we're
[TS]
◼
►
just going to come with it out with it
[TS]
◼
►
out of the blue even Pixelmator which
[TS]
◼
►
owes a lot to Photoshop didn't come out
[TS]
◼
►
of the blue it's has several major
[TS]
◼
►
versions it just so happens that the Mac
[TS]
◼
►
App Store came along like kind of in the
[TS]
◼
►
middle of its life and it just made the
[TS]
◼
►
Mac App Store version like a paid
[TS]
◼
►
upgrade you know it's not a paid upgrade
[TS]
◼
►
it's like well you had the old version
[TS]
◼
►
before the Mac App Store existed well
[TS]
◼
►
now the Mac App Store exists to buy our
[TS]
◼
►
version but Ken Pixelmator continued to
[TS]
◼
►
rev its application so that Pixelmator
[TS]
◼
►
you know 10 20 years from now is to
[TS]
◼
►
Pixelmator 1.0 as photoshop 1.0 is to
[TS]
◼
►
Photoshop cs6 I don't know if they can
[TS]
◼
►
sustain that kind of development and I
[TS]
◼
►
don't think the kind of development is
[TS]
◼
►
necessarily bad the idea that it makes
[TS]
◼
►
that they're slow to evolve and hard to
[TS]
◼
►
use any legacy code base has problems
[TS]
◼
►
like it took you know Adobe had those
[TS]
◼
►
dark years where it was hadn't gone it
[TS]
◼
►
was still carving and they didn't want
[TS]
◼
►
to go Coco and they had all these these
[TS]
◼
►
problems with it right but you know I
[TS]
◼
►
look at the end points and I say I don't
[TS]
◼
►
know if there are any slower to evolve
[TS]
◼
►
in anybody else's cs6 compared to like
[TS]
◼
►
Photoshop CS if you look at any other
[TS]
◼
►
application that same time span do you
[TS]
◼
►
see a similar amount of improvement
[TS]
◼
►
there because maybe people will say that
[TS]
◼
►
well Photoshop was so hideous that
[TS]
◼
►
that's why we like it so much better now
[TS]
◼
►
that it was so slow and had so many bugs
[TS]
◼
►
and it was all gross and now they've
[TS]
◼
►
gotten rid of those and were just so
[TS]
◼
►
happy that it's better but I think that
[TS]
◼
►
type of change is funded by the ability
[TS]
◼
►
to get upgrade fees from people many
[TS]
◼
►
people in chat room are saying that it's
[TS]
◼
►
totally possible for a Pixelmator to
[TS]
◼
►
follow the same path and do it even
[TS]
◼
►
better but they're just a younger
[TS]
◼
►
company it's like I mean my life is a
[TS]
◼
►
good example I let the current version
[TS]
◼
►
of my life compared to the first version
[TS]
◼
►
of my life there's a tremendous
[TS]
◼
►
difference then obviously Apple is
[TS]
◼
►
subsidizing AI life with its hardware
[TS]
◼
►
sales and giving it away for free
[TS]
◼
►
they don't have upgrade pricing if you
[TS]
◼
►
want the new version of my life you buy
[TS]
◼
►
it outright so that I think is a bad
[TS]
◼
►
example but if they were an independent
[TS]
◼
►
software company and had they had to
[TS]
◼
►
develop iLife and sell it on its own
[TS]
◼
►
they could not sell it for the price
[TS]
◼
►
they sell like it's subsidized it's
[TS]
◼
►
subsidized software so I don't think
[TS]
◼
►
it's fair to compare AI life to
[TS]
◼
►
something like Photoshop or word and say
[TS]
◼
►
see Apple can go but apples got massive
[TS]
◼
►
profits from its hardware to dump into
[TS]
◼
►
AI life and GarageBand all that other
[TS]
◼
►
stuff that's out there so he continues
[TS]
◼
►
instead of coming up with new apps that
[TS]
◼
►
are focused and streamlined when a new
[TS]
◼
►
use case for rents itself these
[TS]
◼
►
developers and many others find a way to
[TS]
◼
►
cram features into their flagship
[TS]
◼
►
flagship prop this is bad for consumers
[TS]
◼
►
because it keeps prices artificially
[TS]
◼
►
high and software bloated enough using
[TS]
◼
►
many people wanted me to talk about
[TS]
◼
►
iTunes but you want to talk about
[TS]
◼
►
cramming features into a flagship
[TS]
◼
►
product instead of making a new product
[TS]
◼
►
iTunes would be a great example there
[TS]
◼
►
and that's free for everybody and never
[TS]
◼
►
cost any money so I don't think that
[TS]
◼
►
practice is solved by a new business
[TS]
◼
►
model people do that because that's
[TS]
◼
►
something that they like to do and it
[TS]
◼
►
upsets us but it happens even in free
[TS]
◼
►
software that has nothing to do with
[TS]
◼
►
upgrade pricing or anything you know
[TS]
◼
►
iTunes is the best example of that but
[TS]
◼
►
again this is a real phenomenon a big
[TS]
◼
►
applications I mean use the last time
[TS]
◼
►
like adding every possible button to the
[TS]
◼
►
word toolbar making word this big
[TS]
◼
►
monster application every year you got
[TS]
◼
►
to think of something else to add to
[TS]
◼
►
word and then you come up with the
[TS]
◼
►
ribbon you like o has rearranged all the
[TS]
◼
►
buttons and make it totally different
[TS]
◼
►
then revise it but it becomes like a
[TS]
◼
►
treadmill where this is your cash cow
[TS]
◼
►
and you have to find some way to make a
[TS]
◼
►
new version that is the anti-pattern of
[TS]
◼
►
long term software but I think getting
[TS]
◼
►
is saying therefore we have to get rid
[TS]
◼
►
of that model is throwing out the debut
[TS]
◼
►
of the bathwater probably not the best
[TS]
◼
►
idea see what else we've got here
[TS]
◼
►
Photoshop 1.0 released in 1994 Macintosh
[TS]
◼
►
exclusively there you go so andrew says
[TS]
◼
►
I find it likely the Apple knows exactly
[TS]
◼
►
what they're doing they're telling the
[TS]
◼
►
Adobe's Microsoft's and digit designs of
[TS]
◼
►
the world that things are different now
[TS]
◼
►
price your apps so regular people can
[TS]
◼
►
buy them and make them more focused on
[TS]
◼
►
coherent or go elsewhere I think that's
[TS]
◼
►
a great thing I've never even considered
[TS]
◼
►
purchasing Photoshop due to the
[TS]
◼
►
obviously over to the top price but I
[TS]
◼
►
gladly purchase Pixelmator I'll never
[TS]
◼
►
buy Pro Tools but I love GarageBand I'll
[TS]
◼
►
never buy microsoft office but I own
[TS]
◼
►
Pages and Numbers if you don't need a
[TS]
◼
►
big powerful application and you can get
[TS]
◼
►
by with a lesser one and of course you
[TS]
◼
►
like lower pricing but doesn't mean that
[TS]
◼
►
people don't have you told everyone is
[TS]
◼
►
using Photoshop now that Photoshop is
[TS]
◼
►
gone and for now on you have to use some
[TS]
◼
►
alternative that's half the price of
[TS]
◼
►
which there are many not these are bad
[TS]
◼
►
applications but this kind of a reason
[TS]
◼
►
that Photoshop has most of the features
[TS]
◼
►
in it that it has and if you told all
[TS]
◼
►
the people in the world using Photoshop
[TS]
◼
►
right now they have to use Pixelmator
[TS]
◼
►
many of them would have extreme
[TS]
◼
►
difficulty getting their jobs done and
[TS]
◼
►
not just because they don't know how
[TS]
◼
►
about exclamative works it just doesn't
[TS]
◼
►
have all the features of Photoshop
[TS]
◼
►
if Pixelmator had all the features of
[TS]
◼
►
Photoshop I don't think it would it
[TS]
◼
►
could be the same price things you need
[TS]
◼
►
many many more developers even if one of
[TS]
◼
►
the features is runs on a platform
[TS]
◼
►
rather than Mac OS 10 you know so I
[TS]
◼
►
don't think that's an apples to apples
[TS]
◼
►
comparison i i think the Pixelmator and
[TS]
◼
►
applications like acorn and stuff are
[TS]
◼
►
filling a role that wasn't filled by
[TS]
◼
►
Photoshop it was never arguably filled
[TS]
◼
►
by Photoshop which is an application for
[TS]
◼
►
someone who's not a professional graphic
[TS]
◼
►
designer who just wants to do some
[TS]
◼
►
graphic stuff and that's a good role for
[TS]
◼
►
that but it doesn't mean that
[TS]
◼
►
applications like Photoshop have no
[TS]
◼
►
longer have a purpose in this new world
[TS]
◼
►
and therefore we don't care what happens
[TS]
◼
►
to them they could just go away for all
[TS]
◼
►
and Pixelmator is the new way to go it's
[TS]
◼
►
just a different type of application
[TS]
◼
►
it's not it's not they're not failing
[TS]
◼
►
the same role for the same people so
[TS]
◼
►
pricing issues aside oh actually I
[TS]
◼
►
should finish up his thing was he has a
[TS]
◼
►
conclusion here he says the developers
[TS]
◼
►
need to stop thinking about what will
[TS]
◼
►
quickly net them the most sales and
[TS]
◼
►
start thinking about what will best
[TS]
◼
►
serve customers the sales will follow I
[TS]
◼
►
think the Apple success has proven that
[TS]
◼
►
I don't think their developers are
[TS]
◼
►
trying to net a quick profit they were
[TS]
◼
►
trying to do that it'd be a totally on
[TS]
◼
►
board with making a single serving act
[TS]
◼
►
that six months it develops you cash
[TS]
◼
►
Anna and you move on to the next thing
[TS]
◼
►
you just abandon it it's maybe it'll get
[TS]
◼
►
bug fix upgrades that's it it'll never
[TS]
◼
►
get significantly better that's it's the
[TS]
◼
►
opposite of what you know that's that's
[TS]
◼
►
if they just wanted to get a quick buck
[TS]
◼
►
they'd be all on board with that but
[TS]
◼
►
they don't want to do that they want to
[TS]
◼
►
make version one of their app and then
[TS]
◼
►
see the obvious features that need to be
[TS]
◼
►
added for version two and accept
[TS]
◼
►
feedback from people who never make an
[TS]
◼
►
awesome version too and they want to
[TS]
◼
►
spend like a year or six months making
[TS]
◼
►
an awesome version too at the end of
[TS]
◼
►
that they don't want to have to rely on
[TS]
◼
►
hockey stick growth of the platform to
[TS]
◼
►
give them any money they want to be able
[TS]
◼
►
to get they don't I should the customers
[TS]
◼
►
get that version for free this is
[TS]
◼
►
something that lots of people I guess
[TS]
◼
►
who aren't nerds or developers
[TS]
◼
►
like they think it's the same product
[TS]
◼
►
they think well I bought this product
[TS]
◼
►
and now people should toil endlessly as
[TS]
◼
►
their full-time job to improve this
[TS]
◼
►
product for me forever for free that
[TS]
◼
►
doesn't make any sense that doesn't work
[TS]
◼
►
it like when I buy a 2002 Honda Civic I
[TS]
◼
►
don't get the 2003 Honda Civic for free
[TS]
◼
►
I don't get to bring my Civic in and
[TS]
◼
►
have them retrofit it and upgrade it to
[TS]
◼
►
it yeah all but I just bought a 2002
[TS]
◼
►
Civic another 2003 s came out can I get
[TS]
◼
►
the 2003 Civic you don't you're not
[TS]
◼
►
entitled to free updates forever and
[TS]
◼
►
doesn't matter that it's not a physical
[TS]
◼
►
product someone is working full-time as
[TS]
◼
►
their job to make new versions of this
[TS]
◼
►
product how can they work that way if
[TS]
◼
►
they can't get any money like you're not
[TS]
◼
►
entitled to their future work forever
[TS]
◼
►
just because it all is under the
[TS]
◼
►
umbrella of a particular name alright
[TS]
◼
►
and I think many people think that's the
[TS]
◼
►
way it is with applications where you
[TS]
◼
►
buy an app on your iPhone and you got a
[TS]
◼
►
little icon on there and you should be
[TS]
◼
►
entitled to the future work of all
[TS]
◼
►
people working on anything that uses
[TS]
◼
►
that icon for the rest of your life
[TS]
◼
►
that's just not how it works right it's
[TS]
◼
►
not a sustainable business model so
[TS]
◼
►
unless you're going with the Android
[TS]
◼
►
thing where things ahead support it or
[TS]
◼
►
whatever so pricing aside even ignoring
[TS]
◼
►
the pricing thing of how to get more
[TS]
◼
►
money for those people you still have
[TS]
◼
►
the confusion issue where if you just
[TS]
◼
►
put up a new version you can you have
[TS]
◼
►
multiple versions in the store you have
[TS]
◼
►
the danger of people finding the wrong
[TS]
◼
►
version or you have to rely on an apple
[TS]
◼
►
sorting or them being smart and then if
[TS]
◼
►
they get refunds you're out the 30%
[TS]
◼
►
which you don't get back ah but if you
[TS]
◼
►
only have one version on the store you
[TS]
◼
►
yank the old version and you can provide
[TS]
◼
►
bug fixes and there's many possible
[TS]
◼
►
solutions to this many people wrote in
[TS]
◼
►
like oh all Apple needs to do is X and
[TS]
◼
►
all Apple needs to do is Y and then the
[TS]
◼
►
won't be confusion and they won't have
[TS]
◼
►
any problems and if they buy the wrong
[TS]
◼
►
one this won't help yes there are many
[TS]
◼
►
many things Apple to do to fix its many
[TS]
◼
►
obvious simple things they can do anyone
[TS]
◼
►
can come up with a simple scheme whereby
[TS]
◼
►
all these problems are eliminated but
[TS]
◼
►
Apple hasn't done any of those things
[TS]
◼
►
and the problem for developers and
[TS]
◼
►
consumers I think is we don't know which
[TS]
◼
►
one of those things Apple is likely to
[TS]
◼
►
do so you can't say okay we have to plan
[TS]
◼
►
a future development do we make version
[TS]
◼
►
2 of this product and spend an entire
[TS]
◼
►
you're working on it knowing full well
[TS]
◼
►
but the only way we can get any money
[TS]
◼
►
for version 2 this product is by selling
[TS]
◼
►
it to people who didn't buy version 1 do
[TS]
◼
►
we make version 2 and put it on the
[TS]
◼
►
store knowing full well that version 1
[TS]
◼
►
could be there alongside it do we yank
[TS]
◼
►
version 1 do we assume apples
[TS]
◼
►
to provide some way to help us which
[TS]
◼
►
ways will they provide will they let it
[TS]
◼
►
you know it's all just guesswork
[TS]
◼
►
everyone's in the dark how do you plan
[TS]
◼
►
your business on that and so it creates
[TS]
◼
►
uncertainty and fear and the safest
[TS]
◼
►
thing to do is say we're not going to
[TS]
◼
►
work on version 2 of this product we're
[TS]
◼
►
going to make a brand new product that
[TS]
◼
►
no one has bought yet that everyone who
[TS]
◼
►
buys will get money from and we'll just
[TS]
◼
►
put that other product in maintenance
[TS]
◼
►
that's what Apple that's the shape Apple
[TS]
◼
►
is turning this business into but
[TS]
◼
►
intentionally or not and I think that's
[TS]
◼
►
a bad a bad shape I like developers to
[TS]
◼
►
provide major upgrades to versions of my
[TS]
◼
►
applications because many applications I
[TS]
◼
►
buy and I say boy this is a great
[TS]
◼
►
version 1 version 2 will be even better
[TS]
◼
►
I want the people to be able to make me
[TS]
◼
►
a version 2 and I'm willing to pay some
[TS]
◼
►
additional money for that version - I
[TS]
◼
►
don't feel entitled to it because I got
[TS]
◼
►
a version 1 so uncertainty about what
[TS]
◼
►
Apple will do here is is bad uncertainty
[TS]
◼
►
in most markets is bad one of the
[TS]
◼
►
suggestions people come up with was
[TS]
◼
►
subscription instead of paying for a
[TS]
◼
►
piece of software and quote-unquote
[TS]
◼
►
owning it even though you have like a
[TS]
◼
►
license to use it or whatever how about
[TS]
◼
►
doing a subscription thing where you pay
[TS]
◼
►
some fee over some period of time a
[TS]
◼
►
monthly fee a weekly fee a yearly fee
[TS]
◼
►
which presumably will be cheaper than
[TS]
◼
►
the cost of buying the thing out right
[TS]
◼
►
and it doesn't that fun future
[TS]
◼
►
developments then you could be like on
[TS]
◼
►
the train of like as long as I keep
[TS]
◼
►
paying as paying a subscription free I
[TS]
◼
►
get it every new version of Photoshop
[TS]
◼
►
that comes out or whatever
[TS]
◼
►
Microsoft tried doing this I think in
[TS]
◼
►
late 90s was where they were big on it
[TS]
◼
►
like Microsoft Office you won't be able
[TS]
◼
►
to buy it it'll be a subscription and
[TS]
◼
►
enterprises like subscriptions because
[TS]
◼
►
they get really big volume discounts and
[TS]
◼
►
it really easy to convince the guy in
[TS]
◼
►
charge of enterprise purchasing you know
[TS]
◼
►
pass this fee every year and you get
[TS]
◼
►
access to and they give you this huge
[TS]
◼
►
laundry list of like everything
[TS]
◼
►
Microsoft makes and all of our
[TS]
◼
►
development tools and all of our
[TS]
◼
►
software and our SuperDuper fancy
[TS]
◼
►
version of office and unlimited seat
[TS]
◼
►
license - Windows NT blah blah blah blah
[TS]
◼
►
you know those are really easy to sell
[TS]
◼
►
to enterprises because they they think
[TS]
◼
►
they're getting a big deal when in
[TS]
◼
►
reality the people in their company use
[TS]
◼
►
like two applications and three features
[TS]
◼
►
and those two applications I would have
[TS]
◼
►
been cheaper just buying individual
[TS]
◼
►
seats for them but anyway that's coming
[TS]
◼
►
into the enterprise issue uh but for
[TS]
◼
►
apps with the purchase price that's so
[TS]
◼
►
low like already
[TS]
◼
►
both stores the purchase prices are
[TS]
◼
►
really slow subscriptions don't really
[TS]
◼
►
make much sense for an individual user
[TS]
◼
►
some companies have them now like I
[TS]
◼
►
believe you can rent or whatever you
[TS]
◼
►
want to call it Adobe Photoshop for
[TS]
◼
►
example Adobe will sell you you know I
[TS]
◼
►
don't buy Photoshop outright just pay us
[TS]
◼
►
some fee of a certain period of time as
[TS]
◼
►
long as you keep paying that fee you can
[TS]
◼
►
use a thing then when you stop paying
[TS]
◼
►
you don't get to use it anymore but I
[TS]
◼
►
think if you if you plan to use
[TS]
◼
►
Photoshop like as long as it's useful
[TS]
◼
►
like if you buy Photoshop cs6 how long
[TS]
◼
►
do you think that application would be
[TS]
◼
►
useful like how long will be until max
[TS]
◼
►
can't even run that anymore or the Mac
[TS]
◼
►
that you're running it on like falls
[TS]
◼
►
apart or breaks and you can't get it
[TS]
◼
►
fixed like the useful light time a
[TS]
◼
►
version of Photoshop is pretty darn long
[TS]
◼
►
certainly you just keep using until the
[TS]
◼
►
hardware runs on breaks like you talked
[TS]
◼
►
about those guys for the Mac SES or
[TS]
◼
►
whatever running HyperCard in some
[TS]
◼
►
office and you know some desktop
[TS]
◼
►
publishing place and if it still works
[TS]
◼
►
you know it still works like so you can
[TS]
◼
►
just use it on the original hardware as
[TS]
◼
►
it was for a long time as a tool but
[TS]
◼
►
even if you keep upgrading your hardware
[TS]
◼
►
that software has a very long useful
[TS]
◼
►
lifetime like right up until I upgraded
[TS]
◼
►
to Lion I was using a copy of Photoshop
[TS]
◼
►
CS because that's the last one I had and
[TS]
◼
►
it was PowerPC but then I used that for
[TS]
◼
►
years and years ten years I think I use
[TS]
◼
►
Photoshop CS and you know until oh so
[TS]
◼
►
you know time moves on I could have kept
[TS]
◼
►
my PowerPC Mac out and continued to use
[TS]
◼
►
Photoshop CS but now I can no longer use
[TS]
◼
►
it because Rosetta is gone and what a
[TS]
◼
►
bummer right but I get 10 years of use
[TS]
◼
►
out of that well if I had been paying
[TS]
◼
►
Adobe subscription rates it would have
[TS]
◼
►
been very foolish for me to play those
[TS]
◼
►
subscription rates for ten years it
[TS]
◼
►
would be much cheaper to buy it upfront
[TS]
◼
►
so unless you plan on using Photoshop
[TS]
◼
►
for only a year and then never using it
[TS]
◼
►
again subscriptions probably don't make
[TS]
◼
►
sense at that kind of pricing and for
[TS]
◼
►
iOS apps where it's like 99 cents what
[TS]
◼
►
is the subscription fee for a $0.99 or
[TS]
◼
►
even a five-dollar app well you can buy
[TS]
◼
►
the whole app for $5 or give us ten
[TS]
◼
►
cents a month you know for five years
[TS]
◼
►
like it just it's kind of silly even for
[TS]
◼
►
a twenty dollar app it's I could just
[TS]
◼
►
just buy the app so I don't see
[TS]
◼
►
subscriptions as a way to go I think
[TS]
◼
►
people do like buying things and I think
[TS]
◼
►
that's how it will have to be sorted out
[TS]
◼
►
with the exception obviously like
[TS]
◼
►
magazine subscriptions or something
[TS]
◼
►
where this content where you're not
[TS]
◼
►
really buying an application you're
[TS]
◼
►
buying the content and the content is
[TS]
◼
►
always new and is a never-ending stream
[TS]
◼
►
all right and here is how he gave me a
[TS]
◼
►
pronunciation guide so I need to get
[TS]
◼
►
this one we always always like that when
[TS]
◼
►
we get this I do but now I feel extra
[TS]
◼
►
want to come I'll pick out that right
[TS]
◼
►
once again this is like this is the
[TS]
◼
►
mandatory prefix for all these emails
[TS]
◼
►
one thing that Marco and Syracuse's seem
[TS]
◼
►
to be skipping over it's always about me
[TS]
◼
►
and Marco missing things why are we in
[TS]
◼
►
unit here we have individual shows you
[TS]
◼
►
can address us individually anyway is
[TS]
◼
►
that the old-school model of buying
[TS]
◼
►
software and then paying upgrades has
[TS]
◼
►
long been an object of scorn for most
[TS]
◼
►
people not involved in software
[TS]
◼
►
development it has always been
[TS]
◼
►
effectively a subscription model and the
[TS]
◼
►
worst kind you pay for software and then
[TS]
◼
►
some unknown time down the road you'll
[TS]
◼
►
be effectively forced to pay for it
[TS]
◼
►
again albeit at a discount if you don't
[TS]
◼
►
pay for the upgrade your software will
[TS]
◼
►
be held hostage because you know that
[TS]
◼
►
very soon your software will be obsolete
[TS]
◼
►
and useless if you do pay for the
[TS]
◼
►
upgrade regardless of the actual costs
[TS]
◼
►
and dollars as a negative experience in
[TS]
◼
►
terms of wasted time hassle etc this is
[TS]
◼
►
like the opposite of what I just said
[TS]
◼
►
like this the reality this person is
[TS]
◼
►
describing is the opposite what he's
[TS]
◼
►
describing I think is a situation where
[TS]
◼
►
if people can't get money from from
[TS]
◼
►
upgrades then they will abandon you and
[TS]
◼
►
your software will become useless but in
[TS]
◼
►
the old model your software does not
[TS]
◼
►
become useless first of all you don't
[TS]
◼
►
have to upgrade because the old version
[TS]
◼
►
of your software should continue to get
[TS]
◼
►
bug fixed and you know it and kept up to
[TS]
◼
►
date for a reasonable period of time and
[TS]
◼
►
why can develop our forward to do that
[TS]
◼
►
because they're making their money by
[TS]
◼
►
selling upgrade fees to the next version
[TS]
◼
►
so they can afford to give you minor bug
[TS]
◼
►
fixed version to keep your old version
[TS]
◼
►
running second they don't owe you
[TS]
◼
►
anything after you buy it like other
[TS]
◼
►
than bug fixes on the hardware that's
[TS]
◼
►
running on don't upgrade your Mac keep
[TS]
◼
►
that version of the operating system
[TS]
◼
►
that version of your hardware that
[TS]
◼
►
version of the software will continue to
[TS]
◼
►
work until it breaks and you can't get
[TS]
◼
►
parts to fix it right again with the car
[TS]
◼
►
thing when I get a new car and they come
[TS]
◼
►
up with a new version of a car that has
[TS]
◼
►
like variable valve timing and lift I
[TS]
◼
►
don't get that for free I don't get a
[TS]
◼
►
backup grade or mic you know I use my
[TS]
◼
►
car my car still drives in New York it's
[TS]
◼
►
still it's not as good as the new car
[TS]
◼
►
but I don't get the new version for free
[TS]
◼
►
and they had no responsibility to keep
[TS]
◼
►
me going on that train your stuff works
[TS]
◼
►
the way it is you know when you pay for
[TS]
◼
►
it you're not paying for all future work
[TS]
◼
►
or even any future work from that person
[TS]
◼
►
in fact it could be argued in the old
[TS]
◼
►
days before the internet you didn't even
[TS]
◼
►
get bug fixes or you bought it once it
[TS]
◼
►
came up floppy just you put on your
[TS]
◼
►
computer that's what you've got if you
[TS]
◼
►
ever get anything else from a person
[TS]
◼
►
without having to pay for it again it
[TS]
◼
►
was like a miracle not that I'm saying
[TS]
◼
►
that's the best model but if you get
[TS]
◼
►
software that works you shouldn't feel
[TS]
◼
►
like you you don't need to upgrade and
[TS]
◼
►
owed upgrades but
[TS]
◼
►
the model of people being able to get
[TS]
◼
►
incremental revenue for upgrades funds
[TS]
◼
►
their ability to keep you supported for
[TS]
◼
►
a longer period of time and I think if
[TS]
◼
►
you take that away you will be abandoned
[TS]
◼
►
much sooner your software will become
[TS]
◼
►
obsolete and useless much faster because
[TS]
◼
►
the developers simply can't afford to
[TS]
◼
►
support you for like I said Photoshop CS
[TS]
◼
►
I think I used for more than a decade
[TS]
◼
►
and the only reason I can't use it now
[TS]
◼
►
is because I upgraded the line if I had
[TS]
◼
►
still run Snow Leopard I could still use
[TS]
◼
►
that piece of software a decade worth
[TS]
◼
►
use out of whatever was a couple hundred
[TS]
◼
►
dollars and remember how much it cost
[TS]
◼
►
back in 1990 something right that is a
[TS]
◼
►
long useful life for a piece of software
[TS]
◼
►
and I don't think there are even any
[TS]
◼
►
point updates to it just you know kept
[TS]
◼
►
running that it doesn't become obsolete
[TS]
◼
►
in a second you're not held hostage
[TS]
◼
►
these are the things that will happen I
[TS]
◼
►
think if developers can't make money off
[TS]
◼
►
upgrade revenue not the things that
[TS]
◼
►
happen now and that's it's such a warped
[TS]
◼
►
view of the way software works now that
[TS]
◼
►
maybe it feels that way to non-technical
[TS]
◼
►
people that you're forced some unknown
[TS]
◼
►
time down the road to pay for it again
[TS]
◼
►
why would you pay for it again you've
[TS]
◼
►
already got it oh you want the new thing
[TS]
◼
►
because it's better than what you have
[TS]
◼
►
now because they made this awesome new
[TS]
◼
►
thing and they worked for a year that
[TS]
◼
►
our entire team making this new thing
[TS]
◼
►
and you're forced to pay for it to get
[TS]
◼
►
that again well you're not forced the
[TS]
◼
►
thing you have still works the way it
[TS]
◼
►
did you know and if you don't pay if
[TS]
◼
►
they offer your software will be held
[TS]
◼
►
hostage and soon will be obviously
[TS]
◼
►
wasted they're gonna come at your house
[TS]
◼
►
and break your computer with a hammer it
[TS]
◼
►
still works the way it did before the
[TS]
◼
►
new version came out it still works fine
[TS]
◼
►
that I'm breaking it I I don't
[TS]
◼
►
understand that mindset at all I don't
[TS]
◼
►
know if it's an entitlement mindset a
[TS]
◼
►
frustration with upgrades because he is
[TS]
◼
►
true that upgrading is a hassle in terms
[TS]
◼
►
of you know I upgraded all my crap
[TS]
◼
►
doesn't work and people get burned by
[TS]
◼
►
that but they still feel like I gotta
[TS]
◼
►
have the latest thing I gotta upgrade
[TS]
◼
►
like maybe that's the sickness the idea
[TS]
◼
►
that there's something new or out there
[TS]
◼
►
and they're not they're not in on it
[TS]
◼
►
yeah you got to have it like and like
[TS]
◼
►
even if what they have like you're
[TS]
◼
►
saying works perfectly for them for
[TS]
◼
►
their needs yeah they have it it's
[TS]
◼
►
working there's something new out there
[TS]
◼
►
but just because it's new doesn't mean
[TS]
◼
►
it's better it's like it's the same
[TS]
◼
►
whatever the psychological sickness or
[TS]
◼
►
condition is where you like the the man
[TS]
◼
►
blames the woman for dressing for
[TS]
◼
►
dressing provocatively oh she's
[TS]
◼
►
distracting me she's tempting me with
[TS]
◼
►
this with her beauty and I can't resist
[TS]
◼
►
new software I blame them but it's not
[TS]
◼
►
you know it's not my fault for choosing
[TS]
◼
►
that deciding that I have to upgrade
[TS]
◼
►
they made an awesome new version how can
[TS]
◼
►
I resist you know that the temptress
[TS]
◼
►
brings me over and a half I have to
[TS]
◼
►
upgrade you don't have to upgrade if
[TS]
◼
►
what you have works fine stick with it
[TS]
◼
►
and you can't blame the developers for
[TS]
◼
►
making this awesome tempting new thing
[TS]
◼
►
so there's a second part of this one it
[TS]
◼
►
says here's a couple of alternatives is
[TS]
◼
►
use in-app purchase to unlock new new
[TS]
◼
►
features or some virtual currency like
[TS]
◼
►
coins like many of the free iOS games to
[TS]
◼
►
choose from a range of features or break
[TS]
◼
►
the app up into smaller pieces and sell
[TS]
◼
►
them as components that the customer can
[TS]
◼
►
pick and choose from based on their
[TS]
◼
►
knees all these are potentially better
[TS]
◼
►
than the old school model or at least no
[TS]
◼
►
worse I can think of many reasons why
[TS]
◼
►
they would be worse never mind that most
[TS]
◼
►
of them aren't even possible because
[TS]
◼
►
it'll be discussed if you're going to
[TS]
◼
►
unlock features that are already there
[TS]
◼
►
the pictures have to already be there
[TS]
◼
►
and if you you know you have to after
[TS]
◼
►
three years of that what does your
[TS]
◼
►
application look like does it have is it
[TS]
◼
►
three entirely different applications
[TS]
◼
►
with different sets of features that get
[TS]
◼
►
unlocked to produce what is effectively
[TS]
◼
►
the same as photoshop cs2 three and four
[TS]
◼
►
all within a single executable that's a
[TS]
◼
►
debugging and support nightmare and I
[TS]
◼
►
don't think that's a sustainable model
[TS]
◼
►
at all and sawing in individual
[TS]
◼
►
components that work together again not
[TS]
◼
►
particularly easy on iOS or on Mac OS 10
[TS]
◼
►
with the new sandboxing rules and that
[TS]
◼
►
model doesn't it's even more confusing
[TS]
◼
►
for customers and software developers
[TS]
◼
►
have shown that they're not particularly
[TS]
◼
►
good at implementing that like the open
[TS]
◼
►
doc deco model where you mix and match
[TS]
◼
►
these components it's probably also a QA
[TS]
◼
►
nightmare so I hope look at max isn't
[TS]
◼
►
last name right but I disagree strongly
[TS]
◼
►
with his his view of what the what the
[TS]
◼
►
existing software model is like I and I
[TS]
◼
►
agree on the whole idea that it does
[TS]
◼
►
lead to applications like Microsoft Word
[TS]
◼
►
and companies built around them where
[TS]
◼
►
they're just iterating for the sake of
[TS]
◼
►
iterating trying to make money that is
[TS]
◼
►
something that needs to be addressed but
[TS]
◼
►
I don't think you get rid of it entirely
[TS]
◼
►
because it also leads you to the best of
[TS]
◼
►
the best applications we have are the
[TS]
◼
►
ones that are developed over many many
[TS]
◼
►
years and refined and been able to give
[TS]
◼
►
a BBEdit is a great example
[TS]
◼
►
you know BBEdit even though it kind of
[TS]
◼
►
looks like a window full of text just
[TS]
◼
►
like it did 1992 it's that I doubt there
[TS]
◼
►
are many lines of code that are shared
[TS]
◼
►
with the original version of that
[TS]
◼
►
application and how were they able to
[TS]
◼
►
afford to continuously
[TS]
◼
►
develop an application for 20 years it
[TS]
◼
►
was their 20th anniversary recently
[TS]
◼
►
because every time they made a new
[TS]
◼
►
version had worked on a year or two on
[TS]
◼
►
it they got money from both existing
[TS]
◼
►
customers and new customers if they
[TS]
◼
►
didn't they wouldn't be around anymore
[TS]
◼
►
and so what would be using inside I
[TS]
◼
►
guess we were using Emacs or something
[TS]
◼
►
let's do a second sponsor while you
[TS]
◼
►
recover good idea second sponsors every
[TS]
◼
►
me go to every me comm slash download to
[TS]
◼
►
download this while I'm describing it
[TS]
◼
►
because it's pretty cool this is the
[TS]
◼
►
thing it just launched just came out
[TS]
◼
►
Tuesday a couple days ago and they came
[TS]
◼
►
up with this app this is an iOS app they
[TS]
◼
►
came up with a to address a problem with
[TS]
◼
►
friending on social networks and that
[TS]
◼
►
the problem that they identified is you
[TS]
◼
►
either sharing everything with everybody
[TS]
◼
►
or you're sharing nothing and there
[TS]
◼
►
really isn't an in-between that's the
[TS]
◼
►
problem if you make somebody your friend
[TS]
◼
►
on one of these social networks then
[TS]
◼
►
they get to pretty much see everything
[TS]
◼
►
that you do that doesn't always work
[TS]
◼
►
what if it's something personal what if
[TS]
◼
►
it's something you don't want your work
[TS]
◼
►
people to see or you you don't want your
[TS]
◼
►
family to see who knows well they
[TS]
◼
►
address this they let you create friends
[TS]
◼
►
on social on their social network based
[TS]
◼
►
on who they are in real life you create
[TS]
◼
►
these circles you create one for your
[TS]
◼
►
family create one for your co-workers
[TS]
◼
►
one for your best friends one for your
[TS]
◼
►
significant other whatever it is you can
[TS]
◼
►
propagate these if you choose from your
[TS]
◼
►
address book you can enter them in
[TS]
◼
►
minute whatever it is that you want to
[TS]
◼
►
do you create real life circles and they
[TS]
◼
►
mirror the real way that you share
[TS]
◼
►
things in the real world and it's very
[TS]
◼
►
very easy to use it's an elegant awesome
[TS]
◼
►
app and the whole purpose of it again is
[TS]
◼
►
to mirror the way that you share things
[TS]
◼
►
in real life so they're totally private
[TS]
◼
►
you can enjoy the peace of mind that
[TS]
◼
►
comes with that and they create these
[TS]
◼
►
things called magic circles if you don't
[TS]
◼
►
want to go through and do it manually
[TS]
◼
►
somebody asking well what if what if I
[TS]
◼
►
don't want to like go and create you can
[TS]
◼
►
have it'll figure out circles based on
[TS]
◼
►
the information that you give it anyway
[TS]
◼
►
it's a very cool app it's a very very
[TS]
◼
►
new way to think about sharing things in
[TS]
◼
►
this new approach I think is going to
[TS]
◼
►
catch on because more and more people
[TS]
◼
►
are worried about their privacy worried
[TS]
◼
►
about who can see
[TS]
◼
►
what check this out every me.com slash
[TS]
◼
►
download is where you go to get it
[TS]
◼
►
I've linked in the show notes also and
[TS]
◼
►
check it out I think you'll like it if I
[TS]
◼
►
want to get the readability I got to go
[TS]
◼
►
to it now so I'm pleased hopefully
[TS]
◼
►
they're not gonna leave the Mac upgrade
[TS]
◼
►
topic even though there's more and
[TS]
◼
►
there's notes and I got the readability
[TS]
◼
►
alright let's hear the readability
[TS]
◼
►
readability in middle men many people
[TS]
◼
►
wanted to write in about this and I
[TS]
◼
►
think a lot of people didn't like your
[TS]
◼
►
stance on middle men because they felt
[TS]
◼
►
it was inconsistent that yeah okay yeah
[TS]
◼
►
and then that's I had in my notes a
[TS]
◼
►
particular middle man that I want to
[TS]
◼
►
talk about which many listeners to their
[TS]
◼
►
credit brought up because I pay
[TS]
◼
►
attention and that middle man is the app
[TS]
◼
►
store which I think I briefly mentioned
[TS]
◼
►
but now I want to talk about a bit more
[TS]
◼
►
just like in general talking about the
[TS]
◼
►
topic of Mittleman so what I said in the
[TS]
◼
►
readability episode was I didn't like
[TS]
◼
►
the idea of adding a middle man I think
[TS]
◼
►
things get better when you either
[TS]
◼
►
eliminate middlemen or replace existing
[TS]
◼
►
middleman with a better one that's more
[TS]
◼
►
efficient or more hungry for more
[TS]
◼
►
customer focused or not on monopoly or
[TS]
◼
►
whatever and so many people brought up
[TS]
◼
►
the App Store so we'll talk about the
[TS]
◼
►
App Store's middleman that first Apple
[TS]
◼
►
didn't add a middleman the App Store
[TS]
◼
►
replaced either one middleman or
[TS]
◼
►
sometimes several so examples of
[TS]
◼
►
middlemen that it could replaces like if
[TS]
◼
►
you were selling your software in a
[TS]
◼
►
store like a retail store Apple replace
[TS]
◼
►
that middleman so you took away Best Buy
[TS]
◼
►
and you put an apple right if you were
[TS]
◼
►
selling things through your website the
[TS]
◼
►
App Store replace like your payment
[TS]
◼
►
processor right and sometimes if you
[TS]
◼
►
were selling in both locations the App
[TS]
◼
►
Store replace both the retailers that
[TS]
◼
►
used to have a relationship with and
[TS]
◼
►
your payment processors for your direct
[TS]
◼
►
sale so it's possible that the App Store
[TS]
◼
►
could replace multiple middlemen for
[TS]
◼
►
some people just one middleman for
[TS]
◼
►
another but certainly wasn't adding one
[TS]
◼
►
like Best Buy and your credit card
[TS]
◼
►
payment processor and Apple aren't all
[TS]
◼
►
in the loop plight so they didn't add a
[TS]
◼
►
middleman now the app stores cut is much
[TS]
◼
►
bigger than the cut of many of the
[TS]
◼
►
middlemen that it replaced so for
[TS]
◼
►
example if you were an independent
[TS]
◼
►
active and you're using a payment
[TS]
◼
►
processor there's no way your online
[TS]
◼
►
payment processor was taking 30% cut of
[TS]
◼
►
your revenues like way smaller than that
[TS]
◼
►
right so even though Apple may have just
[TS]
◼
►
been replacing a middleman they were
[TS]
◼
►
drei they were not like better in that
[TS]
◼
►
regard to the developer taking a much
[TS]
◼
►
bigger cut of your money then then your
[TS]
◼
►
existing payment processor was maybe
[TS]
◼
►
actually a lesser cut than your retailer
[TS]
◼
►
because if you were selling box software
[TS]
◼
►
that's just you get shafted on that like
[TS]
◼
►
the people who actually sold Box Mac
[TS]
◼
►
software by the time that goes through
[TS]
◼
►
all the various layers of distributors
[TS]
◼
►
and middlemen and becomes a box and they
[TS]
◼
►
sell it how much money you get out of
[TS]
◼
►
that is way less than 70% so depending
[TS]
◼
►
on where you were coming from Apple
[TS]
◼
►
could have been a much worse middleman
[TS]
◼
►
than the one I replaced for you or a
[TS]
◼
►
much better one or somewhere in the
[TS]
◼
►
middle up existing middlemen were
[TS]
◼
►
usually a lot less draconian about the
[TS]
◼
►
product itself so your payment processor
[TS]
◼
►
doesn't care what the hell you're
[TS]
◼
►
selling unless maybe you're selling porn
[TS]
◼
►
or some sort of gambling thing because
[TS]
◼
►
yeah they don't like that but your
[TS]
◼
►
payment processor doesn't care if your
[TS]
◼
►
application is defaming a political
[TS]
◼
►
figure you know as your payment
[TS]
◼
►
processor doesn't care if what you're
[TS]
◼
►
selling duplicates the functionality in
[TS]
◼
►
an application that Apple makes all you
[TS]
◼
►
know it contains curse words or yeah
[TS]
◼
►
that they don't care that and retailers
[TS]
◼
►
well again a little might be a little
[TS]
◼
►
bit more draconian than just the payment
[TS]
◼
►
processor Bozell we don't want to carry
[TS]
◼
►
that invest bug this is not part of our
[TS]
◼
►
image or whatever but certainly less
[TS]
◼
►
picky than Apple or it's like oh we
[TS]
◼
►
don't like the api's you're using that's
[TS]
◼
►
PI doesn't care what ap as you use so
[TS]
◼
►
there's another case where Apple is
[TS]
◼
►
probably more restrictive and a worse
[TS]
◼
►
experience for the developer than the
[TS]
◼
►
middleman it was replacing so other
[TS]
◼
►
things that the app stored it took away
[TS]
◼
►
the direct relationship between software
[TS]
◼
►
vendors and their customers nope those
[TS]
◼
►
aren't your customers anymore now those
[TS]
◼
►
are apples customers and Expo impose
[TS]
◼
►
extremely strict and pretty much
[TS]
◼
►
arbitrary rules on the content on the
[TS]
◼
►
apps we're going to decide whether your
[TS]
◼
►
application can be in the store based on
[TS]
◼
►
us looking at it and making a decision
[TS]
◼
►
and we'll try to give you a list of
[TS]
◼
►
rules and try to give you a hint but
[TS]
◼
►
those rules change all the time and God
[TS]
◼
►
knows what they're going to be we decide
[TS]
◼
►
uh there is a policies in the App Store
[TS]
◼
►
that excluded not just individual
[TS]
◼
►
applications but entire classes of
[TS]
◼
►
applications for example backup software
[TS]
◼
►
which needs to read every file on your
[TS]
◼
►
desk well you need administrator
[TS]
◼
►
privileges for that and the Mac App
[TS]
◼
►
Store says no no admin privileges and by
[TS]
◼
►
the way you're gonna need to be sandbox
[TS]
◼
►
a whole categories of software if that
[TS]
◼
►
was this category of software you were
[TS]
◼
►
in you can't even participate in this
[TS]
◼
►
new middleman because you're not allowed
[TS]
◼
►
and again certainly things like your
[TS]
◼
►
payment processor would not eliminate
[TS]
◼
►
backup software but because of some
[TS]
◼
►
arbitrary decision I just want to cut of
[TS]
◼
►
your you know your payment transactions
[TS]
◼
►
and perhaps the worst one this new
[TS]
◼
►
middleman at the App Store it has its
[TS]
◼
►
own software and it favors its own
[TS]
◼
►
software over your software so no
[TS]
◼
►
competing with anything in Apple makes
[TS]
◼
►
if they said no actually we prefer to be
[TS]
◼
►
the only application that even looks
[TS]
◼
►
vaguely like this on the store so we're
[TS]
◼
►
rejecting yours that was one of the
[TS]
◼
►
first times that I just totally flipped
[TS]
◼
►
the switch on on the App Store's like
[TS]
◼
►
years and years ago when like the iOS
[TS]
◼
►
App Store when they publicly said that
[TS]
◼
►
they rejected an application because it
[TS]
◼
►
duplicated some functionality that
[TS]
◼
►
provided looks like oh that's it this is
[TS]
◼
►
BS this is totally BS this app stores
[TS]
◼
►
because it up to that point I was like I
[TS]
◼
►
was willing to entertain the idea of the
[TS]
◼
►
app store because I thought it could be
[TS]
◼
►
okay but you know once they did that
[TS]
◼
►
once they've totally been filed up into
[TS]
◼
►
the you know so that's the way it's
[TS]
◼
►
going to be okay I get it now
[TS]
◼
►
that's like you know that's like if Best
[TS]
◼
►
Buy also had its own software making
[TS]
◼
►
firm and they didn't want to carry
[TS]
◼
►
Microsoft Word because they sold their
[TS]
◼
►
own word processor so they wouldn't
[TS]
◼
►
carry Microsoft Word back in the retail
[TS]
◼
►
days or egghead software or whatever you
[TS]
◼
►
want to do so and these rules change all
[TS]
◼
►
the time like oh can I make something
[TS]
◼
►
competes with iTunes can I make an app
[TS]
◼
►
that does podcasts well now you can do
[TS]
◼
►
that but also don't make something looks
[TS]
◼
►
like a dialer but actually that looks
[TS]
◼
►
kind of like an interface that looks
[TS]
◼
►
like the program switcher that's
[TS]
◼
►
included in Mac OS 10 even though we
[TS]
◼
►
copied it from your app originally we
[TS]
◼
►
now are not going to allow your app in
[TS]
◼
►
the store there was a follow up item I
[TS]
◼
►
had for ages about that that just pisses
[TS]
◼
►
me off to no end what was that one I was
[TS]
◼
►
just still had my notes quickster or
[TS]
◼
►
quick Swit not quick stir quick switch
[TS]
◼
►
or something like that it looked like
[TS]
◼
►
the application switcher oh yeah I know
[TS]
◼
►
what you mean I'm trying to remember it
[TS]
◼
►
to somebody in the chat room I'm sure
[TS]
◼
►
remembers what this thing was called
[TS]
◼
►
sworn I had that in my notes much like
[TS]
◼
►
in the trailer I wanted to do a whole
[TS]
◼
►
show on that because that pissed me off
[TS]
◼
►
so much it's like the Apple effectively
[TS]
◼
►
copied the third-party application with
[TS]
◼
►
the look and feel and we don't know if
[TS]
◼
►
they even saw this their application but
[TS]
◼
►
the bottom line is the application came
[TS]
◼
►
out first Apple came out second to look
[TS]
◼
►
just like that other one and then when
[TS]
◼
►
the mag app store came along they
[TS]
◼
►
wouldn't allow that app in the store
[TS]
◼
►
because they said it looks too much like
[TS]
◼
►
the application that we built into the
[TS]
◼
►
offices right there just total BS light
[TS]
◼
►
like lights which is that the name of it
[TS]
◼
►
scooter computer thinks it's light
[TS]
◼
►
switch quick pick
[TS]
◼
►
pulled from the AppStore yeah this is a
[TS]
◼
►
post from august 2011 i led to the
[TS]
◼
►
shownotes yeah so that that is total BS
[TS]
◼
►
and terrible terrible terrible so this
[TS]
◼
►
you know that this is what the AppStore
[TS]
◼
►
middleman is doing even though it was
[TS]
◼
►
not adding the middleman it was
[TS]
◼
►
replacing the middleman but replacing
[TS]
◼
►
them in ways that had many disadvantages
[TS]
◼
►
compared to the middlemen who was
[TS]
◼
►
replacing right and yet and yet the
[TS]
◼
►
AppStore are both in iOS and on the Mac
[TS]
◼
►
side is grudgingly tolerated by the same
[TS]
◼
►
developers who getting shafted by all
[TS]
◼
►
the things that I just listed there all
[TS]
◼
►
right never mind by the way taking 30
[TS]
◼
►
percent of their money you know what why
[TS]
◼
►
is that how why is the App Store
[TS]
◼
►
tolerated this was the main like thing
[TS]
◼
►
oh so you don't like middlemen but
[TS]
◼
►
everyone seems to be okay with the App
[TS]
◼
►
Store or I don't hear you complaining
[TS]
◼
►
about the App Store Oh first if you've
[TS]
◼
►
been listening to show for I think you
[TS]
◼
►
have heard me complain about the App
[TS]
◼
►
Store but it's true about developers
[TS]
◼
►
like there's lots of complaining about
[TS]
◼
►
the App Store and there still is lots of
[TS]
◼
►
complaining about the App Store but
[TS]
◼
►
people put their apps in it don't they
[TS]
◼
►
why why is the App Store accepted better
[TS]
◼
►
than readability why aren't like the
[TS]
◼
►
same people are complaining our
[TS]
◼
►
readability it would be as if people
[TS]
◼
►
complain about readability but all the
[TS]
◼
►
people complaining about it were
[TS]
◼
►
subscribers to readability and giving it
[TS]
◼
►
money every month and all the websites
[TS]
◼
►
complaining about readability
[TS]
◼
►
we're nevertheless signing up with
[TS]
◼
►
rehabilitating that's not happening
[TS]
◼
►
people are complaining and as far as I
[TS]
◼
►
very few people customers or readers are
[TS]
◼
►
signed up with readability like it's not
[TS]
◼
►
they don't have millions of users and
[TS]
◼
►
they're not like on a hockey stick
[TS]
◼
►
growth type of thing as far as I know
[TS]
◼
►
and certainly the publishers are not
[TS]
◼
►
clamoring to sign up with readability
[TS]
◼
►
and just think everyone has to sign up
[TS]
◼
►
with a wall at the same time complaining
[TS]
◼
►
that's what happened on the App Store
[TS]
◼
►
everybody complained about it but every
[TS]
◼
►
developer if they could get in the store
[TS]
◼
►
or got in and some people would complain
[TS]
◼
►
about the App Store and then also
[TS]
◼
►
complain that they couldn't get into
[TS]
◼
►
this thing that they hate you know food
[TS]
◼
►
here is terrible the portions are so
[TS]
◼
►
small like it was that's the way it was
[TS]
◼
►
going with the App Store and still is so
[TS]
◼
►
why is that what makes readability
[TS]
◼
►
different than the App Store well the
[TS]
◼
►
App Store the key thing of the App Store
[TS]
◼
►
had going I'll start working things well
[TS]
◼
►
one is that replaced many many separate
[TS]
◼
►
middlemen with a single very popular one
[TS]
◼
►
so even though it's like okay for this
[TS]
◼
►
person we replace
[TS]
◼
►
your payment processor and this person
[TS]
◼
►
we replace your retailer and for this
[TS]
◼
►
person replace your different payment
[TS]
◼
►
processor even though for any individual
[TS]
◼
►
developer or customer for that matter it
[TS]
◼
►
only replaced one or two middlemen
[TS]
◼
►
collectively it said all those different
[TS]
◼
►
middle members there are many payment
[TS]
◼
►
processors many retailers many different
[TS]
◼
►
websites to go through and buy stuff it
[TS]
◼
►
replaced all of them with one extremely
[TS]
◼
►
popular visible middleman so from the
[TS]
◼
►
consumers perspective that's good but
[TS]
◼
►
you don't have to look at 20 different
[TS]
◼
►
places to find it is there any cool new
[TS]
◼
►
software I can buy like you just go to
[TS]
◼
►
this one place that everyone knows about
[TS]
◼
►
because it's very popular because
[TS]
◼
►
they're a big company and everything
[TS]
◼
►
right and for the developers it replaced
[TS]
◼
►
each individual developers need to deal
[TS]
◼
►
with a payment processor to deal with a
[TS]
◼
►
retailer to deal with whatever they're
[TS]
◼
►
dealing with now everybody's dealing
[TS]
◼
►
with the same middle person and it takes
[TS]
◼
►
some of the guesswork out of all do I
[TS]
◼
►
have the best payment processor this
[TS]
◼
►
payment processor annoying do I need to
[TS]
◼
►
change your different one you know so it
[TS]
◼
►
coalesced many different middlemen I
[TS]
◼
►
don't think readability does that
[TS]
◼
►
because they're kind of trying to be a
[TS]
◼
►
new thing and they're just not as
[TS]
◼
►
popular as either not as visible as
[TS]
◼
►
Apple is and their service is not as
[TS]
◼
►
popular as the App Store became because
[TS]
◼
►
they don't have the kind of visibility
[TS]
◼
►
they don't have the time to say
[TS]
◼
►
everybody who's reading the web first of
[TS]
◼
►
all everybody doesn't even use the old
[TS]
◼
►
version to readability that just
[TS]
◼
►
reformats the thing it's tends to be gig
[TS]
◼
►
geek type of feature it's not like their
[TS]
◼
►
Microsoft or Google or someone with the
[TS]
◼
►
leverage to say everybody who reads the
[TS]
◼
►
web you're all going to be readability
[TS]
◼
►
customers and are most of you are going
[TS]
◼
►
to be in the less you know about
[TS]
◼
►
computers the more likely you are to be
[TS]
◼
►
a readability customer we're going to
[TS]
◼
►
unify the world of getting payment for
[TS]
◼
►
reading things on the web by
[TS]
◼
►
reformatting pages they haven't done
[TS]
◼
►
that iTunes also greatly reduce the
[TS]
◼
►
friction to buying things because they
[TS]
◼
►
had existing iTunes accounts from that
[TS]
◼
►
little music thing they did a couple
[TS]
◼
►
years ago with credit cards with people
[TS]
◼
►
who already are shown that they're
[TS]
◼
►
completely willing and able to click a
[TS]
◼
►
button and buy stuff so apples bring
[TS]
◼
►
with it literally millions of customers
[TS]
◼
►
ready to buy with a single click
[TS]
◼
►
readability is not bringing in that they
[TS]
◼
►
don't have an existing database the size
[TS]
◼
►
of the iTunes music store coming over to
[TS]
◼
►
okay we've already got all these people
[TS]
◼
►
all their credit cards in an application
[TS]
◼
►
that they all have installed and they've
[TS]
◼
►
shown that they're willing to click on
[TS]
◼
►
and buy stuff we're bringing that to
[TS]
◼
►
bear on reading websites they're not
[TS]
◼
►
they're not bringing that Apple also
[TS]
◼
►
brought national TV adds tremendous
[TS]
◼
►
exposure featured placement in this
[TS]
◼
►
store that everyone's going to
[TS]
◼
►
get featured placement in the operating
[TS]
◼
►
system that millions of people use you
[TS]
◼
►
know featured placement on the phones
[TS]
◼
►
that millions of people are going to buy
[TS]
◼
►
Apple is bringing with it big big big
[TS]
◼
►
guns to counteract all the crap that I
[TS]
◼
►
just listed that's terrible than the App
[TS]
◼
►
Store does all this this good stuff is
[TS]
◼
►
counterbalancing good stuff leads to
[TS]
◼
►
increased sales both potential increased
[TS]
◼
►
sales like look all the people I could
[TS]
◼
►
sell to an actual increase sale and all
[TS]
◼
►
that bad stuff you choke it down once
[TS]
◼
►
those checks start coming in right if
[TS]
◼
►
this was the deal with readability if
[TS]
◼
►
it's like like this readability like
[TS]
◼
►
they're taking money on people's behalf
[TS]
◼
►
and I don't like it and I like it
[TS]
◼
►
they're heading this middleman layer but
[TS]
◼
►
man I signed up for readability and now
[TS]
◼
►
the income from readability is dwarfing
[TS]
◼
►
my income from advertisers that they
[TS]
◼
►
would be comparable to the App Store of
[TS]
◼
►
that happened people would still be
[TS]
◼
►
complaining about them but suddenly
[TS]
◼
►
you've got something they're like well
[TS]
◼
►
yeah everything I said about them is bad
[TS]
◼
►
is still bad but man look at the size of
[TS]
◼
►
this check look at what they're bringing
[TS]
◼
►
to bear look at what they've brought to
[TS]
◼
►
my site they bring in the customers that
[TS]
◼
►
bring in the money they're bringing the
[TS]
◼
►
audience that's what the App Store has
[TS]
◼
►
brought and that's why iOS developers
[TS]
◼
►
and Mac developers in general probably
[TS]
◼
►
have a net positive attitude about the
[TS]
◼
►
App Store despite their complaints
[TS]
◼
►
because they're bringing the customers
[TS]
◼
►
that bring in the money readability is
[TS]
◼
►
not bringing this all we're left with is
[TS]
◼
►
a situation where they want to insert
[TS]
◼
►
themselves as a middleman and they're
[TS]
◼
►
not bringing those benefits to the App
[TS]
◼
►
Store which i think is a much worse
[TS]
◼
►
middleman brought along to
[TS]
◼
►
counterbalance all the bad things that
[TS]
◼
►
it does the biggest one from consumers
[TS]
◼
►
perspective is they're not bringing a
[TS]
◼
►
unifying thing I think unification is
[TS]
◼
►
really really important I think that's
[TS]
◼
►
the biggest advantage of the App Store
[TS]
◼
►
that it's this one well-known place to
[TS]
◼
►
go to find software and that was such a
[TS]
◼
►
an icebreaker such a bottleneck in the
[TS]
◼
►
old world of like how do you find
[TS]
◼
►
software you're not a nerd how to help
[TS]
◼
►
you know where to find software just
[TS]
◼
►
like I'm just on the internet and I type
[TS]
◼
►
into Google software Mac's something I
[TS]
◼
►
ends up in a site that gives me a virus
[TS]
◼
►
you know you go to the App Store it's a
[TS]
◼
►
top item in there one of the top items
[TS]
◼
►
in the Apple menu you know on your phone
[TS]
◼
►
it's right there on your phone on the
[TS]
◼
►
home screen you just press it with your
[TS]
◼
►
thumb and you can buy stuff that was
[TS]
◼
►
tremendous and readability has nothing
[TS]
◼
►
compared to that and then there's the
[TS]
◼
►
customers so that I think is the major
[TS]
◼
►
major difference in the App Store and in
[TS]
◼
►
case you haven't noticed I am NOT a fan
[TS]
◼
►
of the App Store or its policies or any
[TS]
◼
►
of those things but I recognize the vast
[TS]
◼
►
that it does spring I am a fan of making
[TS]
◼
►
it easier to buy software making it
[TS]
◼
►
easier to install and uninstall software
[TS]
◼
►
because I think that leads to more
[TS]
◼
►
people buying software more software
[TS]
◼
►
developers being able to develop
[TS]
◼
►
software as just once they become that
[TS]
◼
►
linchpin in the business all the bad
[TS]
◼
►
things that you become way worse that's
[TS]
◼
►
why I'm complaining about them reshaping
[TS]
◼
►
the business in a way I think there's
[TS]
◼
►
not advantageous to certain kinds of
[TS]
◼
►
applications because they're so powerful
[TS]
◼
►
because of those other things you know
[TS]
◼
►
with great power comes great
[TS]
◼
►
allows to happen this my four-year-old
[TS]
◼
►
says that a lot yeah so I said that
[TS]
◼
►
really is not bringing vastly increased
[TS]
◼
►
exposure this is all setting aside I'm
[TS]
◼
►
still setting aside the issue of taking
[TS]
◼
►
money other people's behalf and
[TS]
◼
►
everything less friction and receiving
[TS]
◼
►
money maybe there's less friction
[TS]
◼
►
because you could say this this infinite
[TS]
◼
►
friction now because most sites don't
[TS]
◼
►
take money directly from customers and
[TS]
◼
►
so there if readability can get you some
[TS]
◼
►
money that's that's better than not
[TS]
◼
►
getting it all but again they don't have
[TS]
◼
►
the millions of users with credit cards
[TS]
◼
►
they're kind of starting from zero and
[TS]
◼
►
trying to build up most sites don't get
[TS]
◼
►
money from readers they get it from
[TS]
◼
►
advertisers and so if readability was
[TS]
◼
►
going to like the App Store reduced
[TS]
◼
►
friction between two existing parties
[TS]
◼
►
there were people who wanted software
[TS]
◼
►
and people who sold software and the App
[TS]
◼
►
Store reduce friction between those
[TS]
◼
►
parties to transfer the money while
[TS]
◼
►
taking a cut if readability wanted to do
[TS]
◼
►
the same thing that the App Store did
[TS]
◼
►
but do it in the world of websites
[TS]
◼
►
readability would be reducing friction
[TS]
◼
►
between advertisers and websites because
[TS]
◼
►
that's the current flow of money that's
[TS]
◼
►
how things get made on the web money
[TS]
◼
►
flows from advertisers to the websites
[TS]
◼
►
and the websites produce content with
[TS]
◼
►
the money the advertisers give them so
[TS]
◼
►
if readability had swooped in and said
[TS]
◼
►
what we're doing is reducing friction
[TS]
◼
►
between those two parties and making it
[TS]
◼
►
easier for them to transfer money maybe
[TS]
◼
►
they would have you know they're not
[TS]
◼
►
doing that they're saying there's a
[TS]
◼
►
party here that you're not even getting
[TS]
◼
►
money from it would be kind of as if the
[TS]
◼
►
app store came in and said we're going
[TS]
◼
►
to make it really easy for advertisers
[TS]
◼
►
to put their ads in applications and
[TS]
◼
►
give money to application vendors and
[TS]
◼
►
application vendors would say well we
[TS]
◼
►
write software and we sell it we don't
[TS]
◼
►
like our software isn't ad supported but
[TS]
◼
►
it wouldn't be much better if your
[TS]
◼
►
software is supported by advertisers and
[TS]
◼
►
customers didn't have to buy it
[TS]
◼
►
we're gonna make that easier in fact
[TS]
◼
►
we're collecting money right now from
[TS]
◼
►
advertisers and we'll give it to you and
[TS]
◼
►
then your ads will go you know it's to
[TS]
◼
►
parties that weren't that you know it's
[TS]
◼
►
different us obviously on the web but
[TS]
◼
►
they say well don't you think readers
[TS]
◼
►
should be giving you money wouldn't that
[TS]
◼
►
be a better relationship directly
[TS]
◼
►
between readers and sites without these
[TS]
◼
►
advertisers in the middle I kind of
[TS]
◼
►
agree with that but the fact is that's
[TS]
◼
►
not how the relationship works right now
[TS]
◼
►
maybe maybe sites shouldn't get money
[TS]
◼
►
from readers instead but as it had last
[TS]
◼
►
show the advertisers are out bidding the
[TS]
◼
►
readers so far readers are not willing
[TS]
◼
►
to pay as much as advertisers and often
[TS]
◼
►
not willing to pay anything at all even
[TS]
◼
►
the New York Times do you think anybody
[TS]
◼
►
could get money from people it'd be the
[TS]
◼
►
New York Times even the New York Times
[TS]
◼
►
is having trouble figuring out jeez how
[TS]
◼
►
can we get even a fraction of the money
[TS]
◼
►
we need to to sustain our business
[TS]
◼
►
directly from readers even though the
[TS]
◼
►
New York Times has always been getting
[TS]
◼
►
some money like with the newspaper
[TS]
◼
►
subscriptions on the web they're finding
[TS]
◼
►
it difficult they're trying to figure
[TS]
◼
►
out how do we pay how do we adjust like
[TS]
◼
►
how many articles you get for free and
[TS]
◼
►
how much should it cost then even then
[TS]
◼
►
when you pay the New York Times I
[TS]
◼
►
believe you still get a filled with ads
[TS]
◼
►
so they still going with the advertisers
[TS]
◼
►
so readability is fighting an uphill
[TS]
◼
►
battle here and they are not doing
[TS]
◼
►
things the way the AppStore did they are
[TS]
◼
►
not bringing the advantages the AppStore
[TS]
◼
►
brought to their credit like they're
[TS]
◼
►
also not bringing the massive
[TS]
◼
►
disadvantages that the AppStore brought
[TS]
◼
►
but it doesn't really matter if you're
[TS]
◼
►
not it readability is not able to pay to
[TS]
◼
►
pay these content providers enough to
[TS]
◼
►
sustain their business they're just not
[TS]
◼
►
interested like are you wake me up
[TS]
◼
►
readability when you can pay the kind of
[TS]
◼
►
money that the advertisers are paying
[TS]
◼
►
and so it's kind of a chicken egg
[TS]
◼
►
situation where well we can't do that
[TS]
◼
►
until we get lots of readers but readers
[TS]
◼
►
don't want to sign on if there's not a
[TS]
◼
►
lot of sites signed on and then if we
[TS]
◼
►
collect money without the site signing
[TS]
◼
►
on they complain and they're in a tough
[TS]
◼
►
spot I think here's someone the final
[TS]
◼
►
thing about open readability is a email
[TS]
◼
►
from Brad Fortin who is a loyal
[TS]
◼
►
readability customer I think it's good
[TS]
◼
►
to have the view of someone who likes
[TS]
◼
►
your readability what do they like about
[TS]
◼
►
it and why do they like it so he says
[TS]
◼
►
the way I see readability business
[TS]
◼
►
models that I voluntarily give them $10
[TS]
◼
►
a month in the hopes that they'll be
[TS]
◼
►
able to contact these content providers
[TS]
◼
►
and distribute my money to them in
[TS]
◼
►
proportion to how much of their content
[TS]
◼
►
I read and enjoy periodically I'll go
[TS]
◼
►
through the list of sites I've tried to
[TS]
◼
►
contribute to see who isn't signed up
[TS]
◼
►
with the service yet and try to contact
[TS]
◼
►
them in the hopes they'll sign up and
[TS]
◼
►
I'm considering raising my amount of $20
[TS]
◼
►
and if more content providers hop on I'm
[TS]
◼
►
willing to go as high as 60 roughly what
[TS]
◼
►
I'm paying my ISP this is the money I
[TS]
◼
►
think the sites deserve and I think
[TS]
◼
►
readability proportionally distributing
[TS]
◼
►
that money to sites for me is a
[TS]
◼
►
wonderful idea and I wish more sites
[TS]
◼
►
were willing to sign up for it that's
[TS]
◼
►
Noble and I think that's what
[TS]
◼
►
breathability wants but how many people
[TS]
◼
►
do you think in the world are like Brad
[TS]
◼
►
Fortin who are willing to pay $60 a
[TS]
◼
►
month and if you divide that $60 a month
[TS]
◼
►
amongst all the web pages that all the
[TS]
◼
►
websites that someone reads over the
[TS]
◼
►
course of the month how much is that a
[TS]
◼
►
month and multiply that by the number of
[TS]
◼
►
users who are willing to pay that and
[TS]
◼
►
see how much money exactly these
[TS]
◼
►
websites you're going to get and then
[TS]
◼
►
compare it to how much money advertisers
[TS]
◼
►
are paying these websites and again I
[TS]
◼
►
think people find that the advertisers
[TS]
◼
►
are massively out bidding the readers
[TS]
◼
►
and you know if you're running a website
[TS]
◼
►
and you have to find a way to sustain it
[TS]
◼
►
like it's similar for this for this
[TS]
◼
►
podcast if every reader was willing to
[TS]
◼
►
pay $10 an episode for this podcast you
[TS]
◼
►
would not need advertisement no probably
[TS]
◼
►
so everyone listening right now if you
[TS]
◼
►
you can like start a separate website
[TS]
◼
►
and say okay I'm willing to pay $10 an
[TS]
◼
►
episode or $1 an episode for
[TS]
◼
►
hypercritical go ahead and get money
[TS]
◼
►
like Dan is not going to turn down your
[TS]
◼
►
money for the number you know to me but
[TS]
◼
►
I think you're gonna be outbid by the
[TS]
◼
►
advertisers and I think people like it
[TS]
◼
►
this way they like getting the free
[TS]
◼
►
content like you're being advertiser
[TS]
◼
►
supported if there was a third party
[TS]
◼
►
trying to swoop in and say we can get
[TS]
◼
►
you money directly from readers dan
[TS]
◼
►
would say well that's great no but if
[TS]
◼
►
you don't give me enough money don't
[TS]
◼
►
give you as much money as the
[TS]
◼
►
advertisers I can't get rid of the
[TS]
◼
►
advertisers you know what I mean and and
[TS]
◼
►
if you didn't talk to Dan about that and
[TS]
◼
►
started taking money on behalf of Dan to
[TS]
◼
►
listen to hypercritical I think you'd be
[TS]
◼
►
pissed about it and rightfully so so
[TS]
◼
►
this is the situation readability finds
[TS]
◼
►
itself in ah and I think it's a
[TS]
◼
►
difficult situation but the reality is
[TS]
◼
►
what the reality is if readability
[TS]
◼
►
through force of will or advertising or
[TS]
◼
►
whatever was able to convince more
[TS]
◼
►
people that they should pay for content
[TS]
◼
►
than they will have been able to do
[TS]
◼
►
something that many other people have
[TS]
◼
►
not been able to do and you know I think
[TS]
◼
►
we would all thank them for it but I
[TS]
◼
►
just don't think it's going to happen
[TS]
◼
►
now so that's readability didn't take
[TS]
◼
►
too long no not at all
[TS]
◼
►
got time for a little tiny bit on
[TS]
◼
►
flashback I think what do you think well
[TS]
◼
►
I think it's important to talk about it
[TS]
◼
►
and you know get your take on now for
[TS]
◼
►
those who don't know flashback is the
[TS]
◼
►
name for this I should have looked this
[TS]
◼
►
up is it a virus is it a Trojan horse
[TS]
◼
►
what is the technical classification of
[TS]
◼
►
this piece of malware affecting the Mac
[TS]
◼
►
well I guess they are calling it malware
[TS]
◼
►
that's the umbrella term that is the
[TS]
◼
►
umbrella term I think that's probably
[TS]
◼
►
fine dry is it is it a drive-by attack
[TS]
◼
►
is that the official something like I
[TS]
◼
►
think drive-by attack is the now because
[TS]
◼
►
it's not a Trojan horse so this is a
[TS]
◼
►
piece of malware that is reportedly
[TS]
◼
►
affecting like something that people
[TS]
◼
►
things like 1% of all Mac's yes like
[TS]
◼
►
600,000 Mac's or something like that
[TS]
◼
►
right and Gruber talked about in his
[TS]
◼
►
show a little bit and what he said I
[TS]
◼
►
thought was a good point for those of us
[TS]
◼
►
were old it's remap we remember a time
[TS]
◼
►
back when viruses did exist on the Mac
[TS]
◼
►
back in the classic Mac days I had
[TS]
◼
►
viruses I believe with the popular one
[TS]
◼
►
that I kept getting was the invar virus
[TS]
◼
►
lowercase n capital vir and I would
[TS]
◼
►
disinfect myself from the Enver virus
[TS]
◼
►
using Reza and the Delete key so that's
[TS]
◼
►
that's old-school uh some viruses
[TS]
◼
►
existed back way back in the old days
[TS]
◼
►
when max were black and white and had
[TS]
◼
►
monarch you know monochrome tiny 9 inch
[TS]
◼
►
screens and stuff like that and as
[TS]
◼
►
Gruber pointed out the virus is spread
[TS]
◼
►
back then through floppy disk because
[TS]
◼
►
there there was no internet kids you
[TS]
◼
►
know there were BBS's and there are
[TS]
◼
►
modems if you were lucky but even the
[TS]
◼
►
Mac had not great support for those but
[TS]
◼
►
generally they you got a virus because
[TS]
◼
►
you went to a Mac user group meeting
[TS]
◼
►
that was a mug that's what we called
[TS]
◼
►
them back in the day they don't stick on
[TS]
◼
►
mugs that's what they were called I
[TS]
◼
►
don't know they don't still call them
[TS]
◼
►
mugs I don't think they exist anymore
[TS]
◼
►
because we have the internet now but
[TS]
◼
►
you'd go to a meeting with a bunch of
[TS]
◼
►
old cranky people and you would exchange
[TS]
◼
►
floppy disks and you would bring the
[TS]
◼
►
floppy disk film usually filled with she
[TS]
◼
►
the shareware software or pirated
[TS]
◼
►
commercial software or something and
[TS]
◼
►
half of them had viruses on them and
[TS]
◼
►
when you put them into your computer
[TS]
◼
►
they would infect it you know and and so
[TS]
◼
►
that's how viruses spread now
[TS]
◼
►
analogy to the way virus is spread these
[TS]
◼
►
days is the difference between a
[TS]
◼
►
sexually transmitted disease and an
[TS]
◼
►
airborne virus type of disease sexually
[TS]
◼
►
transmitted diseases as bad as they are
[TS]
◼
►
like AIDS and everything spread much
[TS]
◼
►
more slowly than something that's
[TS]
◼
►
airborne where you see in all the
[TS]
◼
►
outbreak movies or contagion was a
[TS]
◼
►
recent one if you have to take a floppy
[TS]
◼
►
disk and stick it into a computer to
[TS]
◼
►
spread a virus that's going to spread
[TS]
◼
►
much more slowly especially when every
[TS]
◼
►
computer in the world isn't connected to
[TS]
◼
►
each other nowadays viruses can spread
[TS]
◼
►
because all of our computers were
[TS]
◼
►
connected to the Internet and if the
[TS]
◼
►
Internet is the vector for this
[TS]
◼
►
infection if it's on webpages a virus
[TS]
◼
►
can spread much much more quickly now
[TS]
◼
►
today than it used to be able to spread
[TS]
◼
►
but despite the fact that back when Mac
[TS]
◼
►
viruses were sexually transmitted so to
[TS]
◼
►
speak they were still widespread enough
[TS]
◼
►
for me to have gotten and for every
[TS]
◼
►
classic Mac user I know to have gotten
[TS]
◼
►
them because they would spread more
[TS]
◼
►
slowly but they would spread just
[TS]
◼
►
through this little beans of floppy
[TS]
◼
►
disks going from one place to the other
[TS]
◼
►
so that was the old days of no name
[TS]
◼
►
remembers because nobody used Mac's
[TS]
◼
►
because there were tor computers and
[TS]
◼
►
they had mice and only two high
[TS]
◼
►
computers have mice right and then Apple
[TS]
◼
►
almost went out of business then they
[TS]
◼
►
came back and then a few people more
[TS]
◼
►
started buying Mac's and you had Mac OS
[TS]
◼
►
10 and there's this period of time where
[TS]
◼
►
the Mac's really didn't have a problem
[TS]
◼
►
with malware at all and there was lots
[TS]
◼
►
of debates about this and and you know
[TS]
◼
►
the the PC had tremendous problems with
[TS]
◼
►
the viruses because they were the
[TS]
◼
►
massively dominant platform at the time
[TS]
◼
►
all of our computers got connected to
[TS]
◼
►
each other and so it's exploited and
[TS]
◼
►
Microsoft spent years trying to pin down
[TS]
◼
►
Windows XP and then you had the Vista
[TS]
◼
►
disaster because they spent all this
[TS]
◼
►
time trying to make the security better
[TS]
◼
►
and all that stuff during this time the
[TS]
◼
►
Mac was basically malware free you
[TS]
◼
►
didn't have to think about malware you
[TS]
◼
►
didn't have to do anything Mac user
[TS]
◼
►
still did they would always ask what
[TS]
◼
►
should I do about viruses what should I
[TS]
◼
►
do about malware and my question was do
[TS]
◼
►
nothing because there's nothing to
[TS]
◼
►
protect yourself from that won't always
[TS]
◼
►
be the case but right now it's no point
[TS]
◼
►
in killing yourself trying to protect
[TS]
◼
►
yourself from threats that don't exist
[TS]
◼
►
right this was the time during which
[TS]
◼
►
Apple and needed to be working its butt
[TS]
◼
►
off and I think it was trying to because
[TS]
◼
►
this was the honeymoon period now where
[TS]
◼
►
it's not a problem of the Mac platform
[TS]
◼
►
Apple now you should be spending this
[TS]
◼
►
time to make sure that when inevitably
[TS]
◼
►
if you're successful malware does become
[TS]
◼
►
a problem on the Mac platform which we
[TS]
◼
►
all know is coming it's just a certain
[TS]
◼
►
just a matter of
[TS]
◼
►
like you know there wasn't like the Mac
[TS]
◼
►
wasn't vulnerable you get you can right
[TS]
◼
►
now for it really easily it was arguably
[TS]
◼
►
more vulnerable than Windows but nobody
[TS]
◼
►
cared the market share was too small or
[TS]
◼
►
whatever eventually if you're successful
[TS]
◼
►
Apple that's going to change and you're
[TS]
◼
►
going to be vulnerable so you better
[TS]
◼
►
spend time nailing stuff down and that's
[TS]
◼
►
kind of what Apple's been trying to do
[TS]
◼
►
it like sandboxing this is all to
[TS]
◼
►
prevent malware Tyvek supplies get flash
[TS]
◼
►
off the system by default don't install
[TS]
◼
►
java by default like just try to pin it
[TS]
◼
►
down pin it down pin it down because
[TS]
◼
►
this is the period of time during which
[TS]
◼
►
you know you you have you have this
[TS]
◼
►
window to try to try to get your house
[TS]
◼
►
in order before the inevitable malware
[TS]
◼
►
comes the windows didn't have that
[TS]
◼
►
luxury they had to do it like under live
[TS]
◼
►
fire they had to swap the engine of the
[TS]
◼
►
car while it was running and just pin
[TS]
◼
►
their operating system down while it's
[TS]
◼
►
under constant attack constantly
[TS]
◼
►
reacting things a patch of the week to
[TS]
◼
►
patch a smaller ability and everyone
[TS]
◼
►
species being infected with viruses that
[TS]
◼
►
was a mess for them Apple had a window
[TS]
◼
►
of time to really turn the screws down
[TS]
◼
►
on his operating system and also to its
[TS]
◼
►
credit when Apple made a new platform it
[TS]
◼
►
came up with iOS it did a really good
[TS]
◼
►
job of locking this thing down so far
[TS]
◼
►
malware has not been a problem in iOS
[TS]
◼
►
and I think it is much much much much
[TS]
◼
►
much less vulnerable than the Mac to
[TS]
◼
►
malware simply because there are few
[TS]
◼
►
moving parts and just everything is much
[TS]
◼
►
more nailed down in iOS everything is
[TS]
◼
►
confined and limited in its authority to
[TS]
◼
►
do stuff the Mac is not like that and
[TS]
◼
►
the Mac is an older codebase and so on
[TS]
◼
►
and so forth right well it looks like
[TS]
◼
►
time has run out for Apple and you know
[TS]
◼
►
the buzzer has rung Apple is not done
[TS]
◼
►
it's like pencils down no more working
[TS]
◼
►
and apples in the middle of its essay it
[TS]
◼
►
didn't get done doing everything that it
[TS]
◼
►
wanted to do I think Apple would have
[TS]
◼
►
liked it if it had a few more years of
[TS]
◼
►
grace to say can we just get sandboxing
[TS]
◼
►
sorted out and get everybody into
[TS]
◼
►
sandboxing which is difficult because
[TS]
◼
►
Sam boxing you know there's a whole
[TS]
◼
►
issues with existing applications having
[TS]
◼
►
to change or limited functionality to
[TS]
◼
►
fit in sandboxing and Apple trying to
[TS]
◼
►
negotiate with the developers all right
[TS]
◼
►
we really want you to be sandbox but we
[TS]
◼
►
do understandably we want your
[TS]
◼
►
applications still to work and not be
[TS]
◼
►
frustrating to users and this is dance
[TS]
◼
►
that's still going on and the first
[TS]
◼
►
significant malware in the Mac OS 10 era
[TS]
◼
►
has hit and infected 1% of the computers
[TS]
◼
►
so time is up for Apple and it's kind of
[TS]
◼
►
sad they didn't get done everything they
[TS]
◼
►
wanted to do arguably they didn't move
[TS]
◼
►
fast enough they were
[TS]
◼
►
had other priorities in the early days
[TS]
◼
►
of Mac os10 one of those other
[TS]
◼
►
priorities was you know making iOS which
[TS]
◼
►
I think was this important for them to
[TS]
◼
►
concentrate on that priority because it
[TS]
◼
►
turns out to be the majority of their
[TS]
◼
►
business at this point and is probably
[TS]
◼
►
the future of the or of the company but
[TS]
◼
►
it is kind of a shame that they didn't
[TS]
◼
►
get farther along and the one particular
[TS]
◼
►
thing I'm going to ding them for is not
[TS]
◼
►
so much technologically that they
[TS]
◼
►
couldn't screw down the Mac platform to
[TS]
◼
►
be tighter in any amount of time that
[TS]
◼
►
they had because I think it's probably
[TS]
◼
►
more important to concentrate on iOS
[TS]
◼
►
which is the obviously the platform of
[TS]
◼
►
the future kick-boxing support of the
[TS]
◼
►
future but their policies yeah no one
[TS]
◼
►
came to that one and no they want their
[TS]
◼
►
policies like that the way your company
[TS]
◼
►
reacts to threats that's like a
[TS]
◼
►
corporate policy decision and some
[TS]
◼
►
rejiggering your organization to react
[TS]
◼
►
to that and Apple has always been bad
[TS]
◼
►
that has not been changing it like what
[TS]
◼
►
you want to see is like for example this
[TS]
◼
►
Java exploit that flashback exploits
[TS]
◼
►
it's been around like it's been patched
[TS]
◼
►
since February and the rest of the
[TS]
◼
►
but because apples like man wouldn't
[TS]
◼
►
really use Java it's not installed by
[TS]
◼
►
default who cares about this like
[TS]
◼
►
they're not on top of their game in
[TS]
◼
►
terms of getting about patches they in
[TS]
◼
►
effect did this to them stuff like I
[TS]
◼
►
don't know how long it took flashback to
[TS]
◼
►
go from zero infections to 1% of the
[TS]
◼
►
installed Mac installed base but it
[TS]
◼
►
might have been over a long period of
[TS]
◼
►
time and you know if Apple had patched
[TS]
◼
►
this exploit as soon as the patch was
[TS]
◼
►
available this might not have been an
[TS]
◼
►
issue at all but they're so damn slow
[TS]
◼
►
and so damn stingy about rolling out
[TS]
◼
►
changes now some of that is like what we
[TS]
◼
►
don't want to have a patch every single
[TS]
◼
►
week and we you know the but they're not
[TS]
◼
►
they're not fast enough and then coming
[TS]
◼
►
out now like oh here's three job updates
[TS]
◼
►
in a week I did I put a link to the
[TS]
◼
►
current job update and a link to an
[TS]
◼
►
hour's technical story about this they
[TS]
◼
►
did three Java updates in a week that's
[TS]
◼
►
being reactive after 1% of your install
[TS]
◼
►
base is infected these are just policy
[TS]
◼
►
decisions get a mechanism for dealing
[TS]
◼
►
with hot fixes take them seriously if
[TS]
◼
►
you some Java exploit and it's patched
[TS]
◼
►
and the rest of the world's has the
[TS]
◼
►
patch Mac users should have that patch
[TS]
◼
►
don't wait six freaking months because
[TS]
◼
►
like I will roll it into the ten point
[TS]
◼
►
seven point four update or whatever like
[TS]
◼
►
patch it out they need a culture and a
[TS]
◼
►
procedure of acknowledging exploits and
[TS]
◼
►
acting on them quickly and if you don't
[TS]
◼
►
want to disrupt users by potentially
[TS]
◼
►
screwing up their operating system like
[TS]
◼
►
that's on you to figure out the
[TS]
◼
►
illusion to push out like mandatory push
[TS]
◼
►
out of patches to people of software
[TS]
◼
►
fixes without breaking their crap that's
[TS]
◼
►
part of being reactive to software
[TS]
◼
►
threats and it has it's pretty much a
[TS]
◼
►
sideshow to Oh sandbox everything
[TS]
◼
►
lockdown RS and get rid of exports these
[TS]
◼
►
are is industry-wide things flash is not
[TS]
◼
►
really their responsibility and I think
[TS]
◼
►
by not shipping it they're basically
[TS]
◼
►
abdicating that responsibility but Java
[TS]
◼
►
even though they don't ship it as you
[TS]
◼
►
showed when you're experimenting a last
[TS]
◼
►
show it gets installed automatically by
[TS]
◼
►
Apple the second you do anything that
[TS]
◼
►
involves Java so it's on them to fix
[TS]
◼
►
that and I bet they're a bunch of these
[TS]
◼
►
you know security things that have been
[TS]
◼
►
known for a long time that fixes are
[TS]
◼
►
available for that Apple simply has not
[TS]
◼
►
distributed not integrated into the
[TS]
◼
►
codebase because they don't consider it
[TS]
◼
►
a priority that's something they should
[TS]
◼
►
have changed a long time ago and it's
[TS]
◼
►
really embarrassing that now they've
[TS]
◼
►
been caught with their pants down that
[TS]
◼
►
so not like this is a zero day exploit
[TS]
◼
►
where no one even knew about this
[TS]
◼
►
exploit and now it's infected all these
[TS]
◼
►
Mac's it's a you know nine oh how many
[TS]
◼
►
days is that 100-day exploit or however
[TS]
◼
►
long it's been since February there's no
[TS]
◼
►
excuse for that so at this point the
[TS]
◼
►
time has run out it's very disappointing
[TS]
◼
►
that Apple has not reorganized itself as
[TS]
◼
►
a company to be the type of machine that
[TS]
◼
►
I imagine Microsoft is at this point
[TS]
◼
►
having been proved that you know in a
[TS]
◼
►
crucible of fire viruses that Microsoft
[TS]
◼
►
is ready at a moment's notice to hotfix
[TS]
◼
►
everybody who is on their latest
[TS]
◼
►
platform providing fixes as soon as
[TS]
◼
►
possible to the latest exploits as soon
[TS]
◼
►
as they're available Microsoft is not
[TS]
◼
►
sitting on patches for things that have
[TS]
◼
►
impact since February they're just not
[TS]
◼
►
there they are more proactive than that
[TS]
◼
►
and their organization is basically
[TS]
◼
►
structured better to deal with security
[TS]
◼
►
threats and apples it's and I think
[TS]
◼
►
that's a shame so I'll give Apple a
[TS]
◼
►
d-minus on reactiveness two security
[TS]
◼
►
threats and like a b-minus on its
[TS]
◼
►
ability to revise its platform to be
[TS]
◼
►
more secure because they're doing that
[TS]
◼
►
then it's taking them a while and I
[TS]
◼
►
can't really fault them for
[TS]
◼
►
concentrating more on iOS because from
[TS]
◼
►
business perspective that makes sense
[TS]
◼
►
but the organizational stuff bad job
[TS]
◼
►
there and by the way I still have not
[TS]
◼
►
found a single Mac in real life infected
[TS]
◼
►
with this none of my Mac's at home work
[TS]
◼
►
talk to anybody I don't know anybody
[TS]
◼
►
that doesn't make course that it has not
[TS]
◼
►
going to make sense because if I roll my
[TS]
◼
►
hundred sided die right and I say if I
[TS]
◼
►
get a one that means I'm gonna find a
[TS]
◼
►
virus that would be 1% so it makes you
[TS]
◼
►
know I have a 99% and not a chance of
[TS]
◼
►
not finding that virus in any computers
[TS]
◼
►
that I encounter and I think I've rolled
[TS]
◼
►
that hundred sided die in front of each
[TS]
◼
►
computer and it has not come up on the
[TS]
◼
►
one number that I select and so this
[TS]
◼
►
fits I you know but one percent is still
[TS]
◼
►
a large number of people and it's such
[TS]
◼
►
it's just so lame that this this
[TS]
◼
►
happened at all because it's like it's
[TS]
◼
►
not a zero day exploit something Apple
[TS]
◼
►
code Apache long ago and just didn't and
[TS]
◼
►
sing them panic with three patches in a
[TS]
◼
►
single week first two of which didn't
[TS]
◼
►
even have a thing to remove it and even
[TS]
◼
►
the current one says it removes some
[TS]
◼
►
variants of this virus well thanks a lot
[TS]
◼
►
Apple pretty lame you know if Apple had
[TS]
◼
►
been really smart as as you say you know
[TS]
◼
►
all this time that Apple has been nicely
[TS]
◼
►
impervious but just not affected for the
[TS]
◼
►
most part by any kind of virus you would
[TS]
◼
►
have thought that Apple would have been
[TS]
◼
►
building up a really aggressive team
[TS]
◼
►
behind the scenes just sitting there
[TS]
◼
►
ready to pounce at the future the first
[TS]
◼
►
sign oh there's a problem that's alright
[TS]
◼
►
we got 20 guys who have all they've been
[TS]
◼
►
doing is waiting for this day and now
[TS]
◼
►
let them loose and like they have that
[TS]
◼
►
thing that the text malware like they
[TS]
◼
►
integrated that and like Snow Leopard
[TS]
◼
►
like they've been adding stuff to the
[TS]
◼
►
operating system to try to be reactive
[TS]
◼
►
to this and stuff but the policies not
[TS]
◼
►
the mechanisms like they have the way
[TS]
◼
►
they have that signatures of malware
[TS]
◼
►
thing and you know that's automatically
[TS]
◼
►
downloaded to you and you don't even
[TS]
◼
►
have a choice and it's happening in the
[TS]
◼
►
background there's no you know that
[TS]
◼
►
thing like they built that thing but
[TS]
◼
►
their reaction to like things like known
[TS]
◼
►
exploits with existing patches that they
[TS]
◼
►
just need to integrate it into their
[TS]
◼
►
codebase and release like they're
[TS]
◼
►
they're dropping the ball on the on the
[TS]
◼
►
stupid corporate policy stuff not on the
[TS]
◼
►
technology stuff like just release the
[TS]
◼
►
patch like all you needed was some guy
[TS]
◼
►
to say our new policy is whenever a
[TS]
◼
►
security vulnerability is found in
[TS]
◼
►
insert software or technology or Apache
[TS]
◼
►
PHP Java any of the millions of things
[TS]
◼
►
that Apple integrates and ships
[TS]
◼
►
we will integrate that patch and release
[TS]
◼
►
it to our customers within X number of
[TS]
◼
►
days and X should not be 97 right that's
[TS]
◼
►
you just have to lay down that policy
[TS]
◼
►
and build the organization around that
[TS]
◼
►
but just the sense of urgency wasn't
[TS]
◼
►
there I guess the like they felt good
[TS]
◼
►
about like oh we got this malware
[TS]
◼
►
detection and we can push out new
[TS]
◼
►
definitions to find stuff and it's like
[TS]
◼
►
how I oh this is what I keep asking I
[TS]
◼
►
haven't found a story tell me how long
[TS]
◼
►
did it take to go from 0% of Mac users
[TS]
◼
►
to 1% did that happen overnight
[TS]
◼
►
over a week over a month over 6 months
[TS]
◼
►
how long did it take for this thing to
[TS]
◼
►
spread how long did Apple have as this
[TS]
◼
►
infection slowly spread and they did
[TS]
◼
►
nothing right maybe it was really fast I
[TS]
◼
►
don't know but the exploit has been
[TS]
◼
►
known for a long time and the patch has
[TS]
◼
►
been available for a long time it's just
[TS]
◼
►
it's inexcusable
[TS]
◼
►
so yeah the honeymoon period is over for
[TS]
◼
►
Apple now they really need to get on the
[TS]
◼
►
ball I think this infection is not that
[TS]
◼
►
bad it's not like it's the
[TS]
◼
►
percentage-wise but like what the thing
[TS]
◼
►
does there Apple's lucky that this one
[TS]
◼
►
wasn't like one that waits on people's
[TS]
◼
►
computers and then then simultaneously
[TS]
◼
►
erases all their hard drives on a
[TS]
◼
►
particular date six months from now like
[TS]
◼
►
that would be nasty and that would give
[TS]
◼
►
Apple a huge black eye but it could have
[TS]
◼
►
been Apple's actions have not done
[TS]
◼
►
anything to prevent that from happening
[TS]
◼
►
they're just lucky that this particular
[TS]
◼
►
virus seems to be a boring botnet type
[TS]
◼
►
of controlling thing and now apples
[TS]
◼
►
counteracting it but blah as I'll save
[TS]
◼
►
Instagram for another show yeah I think
[TS]
◼
►
you have we have to redo is that it then
[TS]
◼
►
that's it one hundred and hundred two
[TS]
◼
►
minutes I think I got one none non-stop
[TS]
◼
►
siracusa yeah 143 here on my fancy word
[TS]
◼
►
skype 143 yeah one hour 43 minutes 15
[TS]
◼
►
seconds activities on my thing in
[TS]
◼
►
elapsed time 103 I don't know I did you
[TS]
◼
►
go through a wormhole has it really been
[TS]
◼
►
143 minutes now one hour 43 minutes one
[TS]
◼
►
hour four yeah hundred but I of 103
[TS]
◼
►
minutes we will know when we get the 60
[TS]
◼
►
minutes we change units and I don't know
[TS]
◼
►
well logic logic doesn't logic doesn't
[TS]
◼
►
yeah yeah you oh you mean the the
[TS]
◼
►
application software and out the car
[TS]
◼
►
something that's cured that is our exxor
[TS]
◼
►
all right all right so we'll wrap this
[TS]
◼
►
thing up if you have thoughts and
[TS]
◼
►
comments for John siracusa the best way
[TS]
◼
►
to get them to him is to go to five by
[TS]
◼
►
five dot TV slash contact pick
[TS]
◼
►
hypercritical from that list and type
[TS]
◼
►
with you what you have people some
[TS]
◼
►
people John they will send us email just
[TS]
◼
►
to like like they'll they'll figure out
[TS]
◼
►
your email address or mine and they'll
[TS]
◼
►
email it to us that way outside there
[TS]
◼
►
it's like they're going to you know
[TS]
◼
►
above my head behind my back and I don't
[TS]
◼
►
reply to those emails I don't read them
[TS]
◼
►
either the only way to email about this
[TS]
◼
►
show is to go through the proper channel
[TS]
◼
►
which is use that form so do that and of
[TS]
◼
►
course you know I rate the show go to
[TS]
◼
►
iTunes go in there rate the show if you
[TS]
◼
►
want to make John really happy review
[TS]
◼
►
the show you can follow him on Twitter
[TS]
◼
►
Syracuse s IRA there's no Z in here s
[TS]
◼
►
IRA see us a nosy I'm Dan Benjamin on
[TS]
◼
►
Twitter we appreciate your listening
[TS]
◼
►
we'll be back again next week thank you
[TS]