Hypercritical

◼   ► [Music] [TS]

◼   ► this is hypercritical [TS]

◼   ► a weekly talkshow ruminating on exactly [TS]

◼   ► what is wrong in the world of Apple [TS]

◼   ► related technologies and businesses [TS]

◼   ► nothing is so perfect that it cannot be [TS]

◼   ► complained about by my co-host John [TS]

◼   ► siracusa I am Dan Benjamin today is [TS]

◼   ► Friday April 13th Friday the 13th this [TS]

◼   ► is episode number 63 we have two [TS]

◼   ► sponsors we'd like to thank both of them [TS]

◼   ► every me.com get harvest calm we will [TS]

◼   ► tell you more about them as the show [TS]

◼   ► goes on as always we also want to say [TS]

◼   ► thank you very very much to join Khan [TS]

◼   ► who provides the bandwidth for this and [TS]

◼   ► many far episodes we host with them you [TS]

◼   ► should too joint come on you live from [TS]

◼   ► Skype 5 Skype 5 yes I don't know of them [TS]

◼   ► all my settings are right I unchecked [TS]

◼   ► the thing that said like automatically [TS]

◼   ► adjust microphone something or other [TS]

◼   ► good automatically adjust microphone [TS]

◼   ► settings I unchecked that good but [TS]

◼   ► otherwise I haven't tweaked it coz I [TS]

◼   ► just got sick of the other skype so I [TS]

◼   ► know I gotta find where the mute button [TS]

◼   ► is in this interface it's probably the [TS]

◼   ► little microphone thing mute your [TS]

◼   ► microphone all right here we go let's [TS]

◼   ► see hey it worked and I can actually see [TS]

◼   ► when I muted oh wow yeah you were [TS]

◼   ► struggling with that other one weren't [TS]

◼   ► you yeah as a sec of it not working and [TS]

◼   ► so now I'm dealing with this gigantic [TS]

◼   ► interface that it I don't know whatever [TS]

◼   ► but if it works we'll go with it so I [TS]

◼   ► sound the same uh yeah it's a little [TS]

◼   ► different and I'm tweaking your audio [TS]

◼   ► right now I didn't make any other [TS]

◼   ► changes to settings like I just in the [TS]

◼   ► school installed Skype live and uncheck [TS]

◼   ► that checkbox nothing else I touched [TS]

◼   ► yeah but who knows what they're doing [TS]

◼   ► different I know I mean that checkbox [TS]

◼   ► wasn't even there in the old version so [TS]

◼   ► you're right who knows knows new codecs [TS]

◼   ► new other things whatever now doesn't [TS]

◼   ► matter talking all right do you want [TS]

◼   ► that to be part of the show or should we [TS]

◼   ► start right now I'll leave it up to you [TS]

◼   ► I'll leave it in all right how are you [TS]

◼   ► doing fine good [TS]

◼   ► sorry we're late getting a getting [TS]

◼   ► started thank you for your patience no [TS]

◼   ► problem how are things up there in [TS]

◼   ► Newton Massachusetts they're just dandy [TS]

◼   ► I'm looking at my notes for the show and [TS]

◼   ► it looks it like exactly the same as [TS]

◼   ► last week's show [TS]

◼   ► then that's well knowing knowing full [TS]

◼   ► well that last week was the perfect show [TS]

◼   ► I expect another perfect show so for [TS]

◼   ► people who weren't interested in the [TS]

◼   ► topics last week as a reminder we talked [TS]

◼   ► about Mac App Store upgrades and [TS]

◼   ► readability I expect you also not like [TS]

◼   ► this week's topics because it's going to [TS]

◼   ► be a lot more stuff on Mac App Store [TS]

◼   ► upgrades and readability and then at the [TS]

◼   ► very very end I do have s we talked [TS]

◼   ► about the flashback thing a little bit [TS]

◼   ► maybe Instagram a little bit but who [TS]

◼   ► knows if we'll even get to those so [TS]

◼   ► that's my plan for today's show I like [TS]

◼   ► that sounds good to me and the sums up [TS]

◼   ► despite me saying that I didn't want any [TS]

◼   ► more car follow-up it continues to [TS]

◼   ► stream in I'm cutting most of it all I [TS]

◼   ► just put it one or two little items of [TS]

◼   ► car follow-up quick ones okay first one [TS]

◼   ► is about parking in Paris this is three [TS]

◼   ► shows ago talking about the cars not [TS]

◼   ► touching right and some people said that [TS]

◼   ► they you know they bump bumpers when [TS]

◼   ► they're parking cars in Paris and then I [TS]

◼   ► invited foolishly French people to [TS]

◼   ► respond to me and tell me if this is [TS]

◼   ► something that actually happens very [TS]

◼   ► large volume of responses from people [TS]

◼   ► the aisle these are the two themes that [TS]

◼   ► I brought away from this feedback the [TS]

◼   ► first theme is that the vast vast vast [TS]

◼   ► majority of people who responded said [TS]

◼   ► yes they really happens cars really do [TS]

◼   ► push the bumpers against each other when [TS]

◼   ► they're parking in Paris like I got [TS]

◼   ► thing I only can remember one maybe two [TS]

◼   ► people who said oh that doesn't happen [TS]

◼   ► that person's crazy [TS]

◼   ► and they're always sandwich by like [TS]

◼   ► three other emails they came within the [TS]

◼   ► same minute saying the opposite so I'm [TS]

◼   ► assuming all these people who claim to [TS]

◼   ► have either visited France or lived in [TS]

◼   ► France for years or be French be French [TS]

◼   ► citizens I'm trusting them and saying [TS]

◼   ► yes this really does happen in France [TS]

◼   ► and the other big theme that everybody [TS]

◼   ► volunteered that I didn't ask about at [TS]

◼   ► all was that the other thing to do in [TS]

◼   ► Paris [TS]

◼   ► specifically apparently maybe in all of [TS]

◼   ► France but they all everyone kept saying [TS]

◼   ► Paris is to leave the parking brake off [TS]

◼   ► on your car mmm and you do this so that [TS]

◼   ► when the cars try to squeeze in the [TS]

◼   ► spots that they can like push your car [TS]

◼   ► forward a little bit [TS]

◼   ► not quite enough room with your parking [TS]

◼   ► brake is off they'll just kind of nudge [TS]

◼   ► your car forward to make room for [TS]

◼   ► himself right and everybody volunteered [TS]

◼   ► the spontaneous they don't know about [TS]

◼   ► each other you know giving his [TS]

◼   ► information we never mentioned it on the [TS]

◼   ► show but like a good 60 or 70 percent of [TS]

◼   ► the people who said yes cars do touch [TS]

◼   ► felt compelled to add this bit about the [TS]

◼   ► parking brake and it makes me think like [TS]

◼   ► are there no Hills in Paris I've never [TS]

◼   ► been to France I don't know maybe it's [TS]

◼   ► very flat but it's just it's all it's [TS]

◼   ► just like Florida in that way it's [TS]

◼   ► totally flat there's no mountains [TS]

◼   ► there's no curvature even to the road [TS]

◼   ► it's all straight roads well the roads [TS]

◼   ► are winding but it's like even if it's a [TS]

◼   ► slight slope if you leave your car in [TS]

◼   ► gear I guess it won't roll away but if [TS]

◼   ► it's in gear can you push it with [TS]

◼   ► another car easily to get the parking [TS]

◼   ► brake I don't know I'm talking about a [TS]

◼   ► stick shift car I don't know anyway [TS]

◼   ► this this is apparently a thing so we'll [TS]

◼   ► just leave that as it is someday I'll go [TS]

◼   ► to France and I will investigate this in [TS]

◼   ► person by trying to shove Park cars with [TS]

◼   ► my hand and see if they really do roll I [TS]

◼   ► can ask I get it my uncle is is French [TS]

◼   ► from you know spent many years in Paris [TS]

◼   ► and Brittany from there and he and my [TS]

◼   ► aunt go back frequently I could ask them [TS]

◼   ► if that's true yeah maybe it's changing [TS]

◼   ► although some people did provide photo [TS]

◼   ► evidence of like minis who have a second [TS]

◼   ► bumper mounted higher to better meet [TS]

◼   ► with the bumpers of the car because the [TS]

◼   ► minis rear bumpers apparently very low [TS]

◼   ► and doesn't really meet up well with [TS]

◼   ► other cars bumpers so there was one [TS]

◼   ► picture of a Mini with a second bumper [TS]

◼   ► attached to it so that it had something [TS]

◼   ► to properly meet with the other the [TS]

◼   ► bumpers of the other cars okay that's [TS]

◼   ► when someone sent me a link to a Google [TS]

◼   ► Maps thing showing where all the car [TS]

◼   ► manufacturing plants are and had and car [TS]

◼   ► company headquarters and stuff in [TS]

◼   ► Germany with like little pins dropped on [TS]

◼   ► all of them neat so I'll put that in the [TS]

◼   ► show notes because I figured that person [TS]

◼   ► spent a while to make that little map I [TS]

◼   ► had also some follow-up I remember we [TS]

◼   ► were discussing the that you can go and [TS]

◼   ► pick up your BMW and have the BMW [TS]

◼   ► experience in North Carolina where they [TS]

◼   ► have some kind of special plant it's [TS]

◼   ► actually in South Carolina [TS]

◼   ► yeah the Carolina people don't like it [TS]

◼   ► when you get that mixed up right I lived [TS]

◼   ► in North Carolina for a year or so and I [TS]

◼   ► love North Carolina and I I did I was [TS]

◼   ► aware at one point that it was in South [TS]

◼   ► Carolina [TS]

◼   ► but I I like North Carolina a little bit [TS]

◼   ► better so I'm sorry I'm not a mistake [TS]

◼   ► all right yes many people sent that [TS]

◼   ► correction it is in South Carolina I [TS]

◼   ► should have caught that too but like [TS]

◼   ► they do tend to blend in my mind yeah as [TS]

◼   ► they should they should all be called [TS]

◼   ► North Carolina they just that's you know [TS]

◼   ► better basketball I drove through both [TS]

◼   ► those states multiple times but never [TS]

◼   ► stopped except for gas all right so and [TS]

◼   ► this was a follow-up to the after dark [TS]

◼   ► to last show for some reason when we're [TS]

◼   ► putting the link we in the after dark we [TS]

◼   ► talked a little bit about PlayStation [TS]

◼   ► games there was a bunch of links to [TS]

◼   ► PlayStation bundles and they ended up in [TS]

◼   ► the show and not in the after dark and [TS]

◼   ► then people said what's with these [TS]

◼   ► PlayStation links in the show notes did [TS]

◼   ► you even talk about PlayStation on the [TS]

◼   ► show so no I apologize for that though [TS]

◼   ► that was actually discussed in the after [TS]

◼   ► dark which you can find if you're [TS]

◼   ► interested but related to that one [TS]

◼   ► person sent me some information because [TS]

◼   ► I mentioned the after dark that I was [TS]

◼   ► reluctant to give Sony my credit card [TS]

◼   ► number on the PlayStation Network [TS]

◼   ► because of all the security problems [TS]

◼   ► they've had and Gabriel pagan wrote in [TS]

◼   ► to say that you don't have to give Sony [TS]

◼   ► your credit card number you can buy a [TS]

◼   ► gift card from Amazon and then enter the [TS]

◼   ► gift card number into the PlayStation [TS]

◼   ► Network so if you're not spooling to it [TS]

◼   ► if you've decided not to spend $400 on a [TS]

◼   ► PlayStation so you can play Shadow of [TS]

◼   ► the Colossus eco The Last Guardian and [TS]

◼   ► journey and the only thing stopping you [TS]

◼   ► is that you didn't want to give your [TS]

◼   ► credit card number to buy journey on PSN [TS]

◼   ► now you don't have that problem you can [TS]

◼   ► go to Amazon and buy the gift card and [TS]

◼   ► the hilarious thing about this I put the [TS]

◼   ► link in the show instead the gift card [TS]

◼   ► that link that was provided by Gabriel [TS]

◼   ► is that if you go and you buy a $10 gift [TS]

◼   ► card it cost you $16.88 really yes it [TS]

◼   ► does I'm looking at it right now [TS]

◼   ► playstation network card subscription [TS]

◼   ► length $10 format card prize 1688 and [TS]

◼   ► it's not like Xbox like points or Wii [TS]

◼   ► Points with some sort of conversion this [TS]

◼   ► is just regular dollars you were only [TS]

◼   ► getting $10 a value out of the $16 card [TS]

◼   ► that's weird why does it cost more than [TS]

◼   ► $10 maybe it's just supply and demand [TS]

◼   ► and nobody wants to give their credit [TS]

◼   ► card to Playstations [TS]

◼   ► we have a captive audience these people [TS]

◼   ► are so scared to enter their credit card [TS]

◼   ► into the PlayStation Network that we can [TS]

◼   ► actually charge them sixteen dollars for [TS]

◼   ► a ten dollar card and they'll still do [TS]

◼   ► it because that six dollars is worth [TS]

◼   ► stir nothing to give Sony credit I [TS]

◼   ► already gave Sony my credit card so I'm [TS]

◼   ► already doomed but save yourself if you [TS]

◼   ► want to send this extra six bucks maybe [TS]

◼   ► you could find these cards are cheap you [TS]

◼   ► know what you could also do is another [TS]

◼   ► idea you could get a credit card that [TS]

◼   ► you use exclusively or just the [TS]

◼   ► PlayStation and or something you know [TS]

◼   ► things that you really don't trust the [TS]

◼   ► way that many of us have like a [TS]

◼   ► throwaway email address you could have [TS]

◼   ► essentially a card that you could watch [TS]

◼   ► very very closely and if you see [TS]

◼   ► anything strange ease immediately cancel [TS]

◼   ► the card or or you know charge back [TS]

◼   ► whatever it is I still have bad memories [TS]

◼   ► of implementing credit card processing [TS]

◼   ► I'm the first ecommerce store that I [TS]

◼   ► that I broke myself [TS]

◼   ► dealing with single-use credit card [TS]

◼   ► numbers that used to be really popular [TS]

◼   ► back and like the late 90s early 2000s [TS]

◼   ► to remember those not really what were [TS]

◼   ► they just like what they saw in [TS]

◼   ► single-use yeah they would they would [TS]

◼   ► issue you I don't know how it worked [TS]

◼   ► like a card or like you went to a [TS]

◼   ► website or something and you got a [TS]

◼   ► credit card number that can only be used [TS]

◼   ► one time and we like to generate you a [TS]

◼   ► new credit card number so you wouldn't [TS]

◼   ► have to worry about you number being [TS]

◼   ► stolen but these one-time use numbers [TS]

◼   ► didn't conform to the same standards as [TS]

◼   ► the other numbers all your detection [TS]

◼   ► algorithms are figuring out if it's a [TS]

◼   ► Visa or whatever and they had different [TS]

◼   ► processing requirements didn't behave [TS]

◼   ► like regular cards and you had to be [TS]

◼   ► careful and know if they were single-use [TS]

◼   ► was that meant you couldn't charge them [TS]

◼   ► a second time if you wanted to you know [TS]

◼   ► use the same card number over again you [TS]

◼   ► shouldn't store it and it was a big mess [TS]

◼   ► but I they don't seem to be that popular [TS]

◼   ► anymore I guess they're probably [TS]

◼   ► annoying for customers but that would be [TS]

◼   ► a similar example if they still have [TS]

◼   ► these or if you still have one user the [TS]

◼   ► one-time use number for your PSN thing [TS]

◼   ► all right enough of that that me nobody [TS]

◼   ► see talked about every day we see alerts [TS]

◼   ► that service thing sends you a text and [TS]

◼   ► we speculated about I said I was [TS]

◼   ► wondering what their numbers were like [TS]

◼   ► and the reason I was wondering is [TS]

◼   ► besides seeing a tweet by Casey lists [TS]

◼   ► sometime that day earlier and I couldn't [TS]

◼   ► remember the numbers from it so quickly [TS]

◼   ► after the show Casey reminded me of what [TS]

◼   ► those tweets were and then after that [TS]

◼   ► the WWC alerts Twitter account updated [TS]

◼   ► tweeted updated numbers so as of [TS]

◼   ► sometime around last week [TS]

◼   ► Debbi day we see alerts claimed that [TS]

◼   ► there are around 5,000 tickets available [TS]

◼   ► ho WT we see that's an assumption I [TS]

◼   ► guess because nobody knows except for [TS]

◼   ► Apple but based on historical sales [TS]

◼   ► that's how much they're expected to be [TS]

◼   ► and wec alerts has 9000 subscribers so [TS]

◼   ► far and that could be you know increased [TS]

◼   ► by now so there you have it we also [TS]

◼   ► should mention that some rumors about [TS]

◼   ► dates had been posted one of them here [TS]

◼   ► that I just talked about on amplified [TS]

◼   ► show with with with Jim Dalrymple [TS]

◼   ► I'll put it listen up oh you it was a [TS]

◼   ► good one I'll put this into our show [TS]

◼   ► notes as well but it's an article [TS]

◼   ► actually came out February 2nd from Mac [TS]

◼   ► rumors that simply has a screenshot of [TS]

◼   ► the I believe this is the masconi's [TS]

◼   ► event calendar and I'll put a link to [TS]

◼   ► that if I can yeah there it is that [TS]

◼   ► shows there is what is simply called a [TS]

◼   ► corporate meeting which is code for WWDC [TS]

◼   ► for June 11th through June 15th that's [TS]

◼   ► been there forever though that's been [TS]

◼   ► there for months right absolutely and [TS]

◼   ► that is the only yeah I mean at least [TS]

◼   ► since February if not longer but that is [TS]

◼   ► the only law you know float levels one [TS]

◼   ► through three are blocked off for a [TS]

◼   ► convention slash trade show during that [TS]

◼   ► time period and and as long as Apple [TS]

◼   ► plans to have it at Moscone which why [TS]

◼   ► wouldn't they but maybe they're not but [TS]

◼   ► if they are that would seem like the [TS]

◼   ► only time know that it would possibly do [TS]

◼   ► it so I think those are the dates that [TS]

◼   ► if you're planning on booking you know [TS]

◼   ► on an early hotel or something you could [TS]

◼   ► always cancel it but that seems like the [TS]

◼   ► right time to do it I've had that in my [TS]

◼   ► calendar since yeah I guess the [TS]

◼   ► beginning of the year when we first saw [TS]

◼   ► that but I'm not willing to make the [TS]

◼   ► risk of actually starting to buy stuff I [TS]

◼   ► mean even if you like balla stuff and [TS]

◼   ► you were right what if you don't get a [TS]

◼   ► ticket then well I won't be buying a [TS]

◼   ► ticket but for you I think that would be [TS]

◼   ► a trouble because you're very you have [TS]

◼   ► made it clear on the show that you're [TS]

◼   ► very interested in attending the [TS]

◼   ► sessions I I have no interest in [TS]

◼   ► attending it the sessions but I think I [TS]

◼   ► will will likely be there because if for [TS]

◼   ► no other reason this is the only time in [TS]

◼   ► place where we will be in a city in town [TS]

◼   ► where pretty much everybody who has a [TS]

◼   ► show [TS]

◼   ► on 5x5 or at least the shows if not [TS]

◼   ► everybody at least it shows that I [TS]

◼   ► co-host people with this the only time [TS]

◼   ► we'll all be together so it makes sense [TS]

◼   ► to go and I do do a 5x5 thing out there [TS]

◼   ► what are you gonna do that we're all [TS]

◼   ► going to be in WT received dutifully [TS]

◼   ► attending session yeah but the the [TS]

◼   ► sessions don't go very late into the [TS]

◼   ► evenings they tenderly tend to end [TS]

◼   ► before dinner [TS]

◼   ► so having a having a dinner would be a [TS]

◼   ► wonderful thing yeah we could do that [TS]

◼   ► you're treating everybody right of [TS]

◼   ► course [TS]

◼   ► alright are you that concerned I mean [TS]

◼   ► yes I of course I am but are you are you [TS]

◼   ► that concerned well you might have to [TS]

◼   ► chip 15 bucks into a dinner I mean I'll [TS]

◼   ► yes I'm buying your dinner but [TS]

◼   ► everybody's dinner but yeah it depends [TS]

◼   ► on how much I end up paying for hotel [TS]

◼   ► and everything like I managed to get a [TS]

◼   ► pretty good deal last time but that's [TS]

◼   ► especially you know if you're waiting [TS]

◼   ► until after you get tickets to book your [TS]

◼   ► hotel you know it's not at that point [TS]

◼   ► what if they announce that the tickets [TS]

◼   ► to go for sale like two weeks before it [TS]

◼   ► happens and these these hotels I'll jack [TS]

◼   ► up their prices as soon as they know [TS]

◼   ► that there's some big event coming it's [TS]

◼   ► just supply and demand of getting people [TS]

◼   ► are demanding rooms yeah so I don't know [TS]

◼   ► how much it was all going to run me it [TS]

◼   ► could be expensive yeah you don't have [TS]

◼   ► to worry about so I got an email this is [TS]

◼   ► unrelated to anything but falls in the [TS]

◼   ► follow up because it's I guess it relate [TS]

◼   ► to the Mac App Store NIC Dirk wrote in [TS]

◼   ► to tell me that he had this problem on [TS]

◼   ► the national Dirk and ek first name dr k [TS]

◼   ► last night that sounds like a really [TS]

◼   ► cool movie villain name yes and he had [TS]

◼   ► this problem that I've thought about a [TS]

◼   ► few times when looking at app store [TS]

◼   ► pages where he was looking at a game and [TS]

◼   ► you know when you're on the App Store I [TS]

◼   ► think this is an iOS game but it doesn't [TS]

◼   ► matter though the stores look similar [TS]

◼   ► and there on the left side is this [TS]

◼   ► requirement section that tells you yeah [TS]

◼   ► this is an iOS game is a requirement [TS]

◼   ► section that tells you what this game [TS]

◼   ► runs on and so there's some text there [TS]

◼   ► and I assume that text is a good [TS]

◼   ► question for Marco but I assume that [TS]

◼   ► text is generated from the person who [TS]

◼   ► puts up the app like check in a bunch of [TS]

◼   ► checkboxes or somehow indicating what [TS]

◼   ► devices the thing runs on maybe you can [TS]

◼   ► even bake it into your application by [TS]

◼   ► setting some things in Xcode or whatever [TS]

◼   ► but the example from this game it says [TS]

◼   ► requirements [TS]

◼   ► compatible compatible with iphone ipod [TS]

◼   ► touch and ipad requires iOS 3.1.3 or [TS]

◼   ► later so that seems like you know that's [TS]

◼   ► not something to develop a rope that's [TS]

◼   ► just like the metadata along the left [TS]

◼   ► side along with like title and rating [TS]

◼   ► and all you know release date and [TS]

◼   ► whatever right uh and he bought this [TS]

◼   ► game because he has an iphone 3g running [TS]

◼   ► iOS 4.2 which seems like it fulfills the [TS]

◼   ► requirements do says iphone ipod touch [TS]

◼   ► ipad and then the OS version is three [TS]

◼   ► point one point three year later and [TS]

◼   ► four point two is greater than that and [TS]

◼   ► he's got an iphone 3g so it should be [TS]

◼   ► fine so he bought it and it didn't run [TS]

◼   ► in his phone and he complained about [TS]

◼   ► Apple and the Apple refunded his [TS]

◼   ► purchase which was nice and then he said [TS]

◼   ► well you know why does your store tell [TS]

◼   ► me that this should run and but it [TS]

◼   ► doesn't and and he complained to the [TS]

◼   ► developer tooling developers like oh [TS]

◼   ► well if you look at the description for [TS]

◼   ► the game this is the thing the developer [TS]

◼   ► writes that's collapsed by default you [TS]

◼   ► know it's under the click here and then [TS]

◼   ► the more link and it expands down the [TS]

◼   ► description the developer rights says [TS]

◼   ► it's a game for the iPhone for iPad [TS]

◼   ► iPhone 3GS and iPod Touch and the [TS]

◼   ► developer wrote that and that is [TS]

◼   ► accurate but why is that not reflected [TS]

◼   ► in the requirements section and so Apple [TS]

◼   ► said they would flag this for review and [TS]

◼   ► try to figure out what's going on there [TS]

◼   ► but I'm always suspicious of those [TS]

◼   ► requirements and that's why I always [TS]

◼   ► expand a little more link to read the [TS]

◼   ► description and read the reviews and I [TS]

◼   ► encourage everybody who's working who's [TS]

◼   ► looking in the App Store to read the [TS]

◼   ► descriptions and read some of the [TS]

◼   ► reviews like sort by most critical or [TS]

◼   ► something to figure out what the thing [TS]

◼   ► this thing is really going to run on [TS]

◼   ► your device or not especially for games [TS]

◼   ► and stuff because sometimes they require [TS]

◼   ► a particular CPU or GPU speed and stuff [TS]

◼   ► like that so this is an area of the [TS]

◼   ► store that Apple could stand to improve [TS]

◼   ► and and I don't know how long ago this [TS]

◼   ► example was but I looked up the game and [TS]

◼   ► it's still like this like the thing on [TS]

◼   ► the left side says something different [TS]

◼   ► than the description which you can't see [TS]

◼   ► because this claps by default so shame [TS]

◼   ► on Apple there all right now finally Mac [TS]

◼   ► App Store upgrades lots and lots of [TS]

◼   ► feedback on oh yeah also lots of [TS]

◼   ► feedback and readability too but we're [TS]

◼   ► going to do a Mac App Store upgrades [TS]

◼   ► first because I think I have more to say [TS]

◼   ► about that [TS]

◼   ► maybe we'll see Oh some of the chat room [TS]

◼   ► said the requirements you're taking from [TS]

◼   ► build settings and input appeal is for [TS]

◼   ► device requirements oh by the way I miss [TS]

◼   ► is great new I think everybody's going [TS]

◼   ► be relieved to hear that in the chat [TS]

◼   ► room I heard that but then I don't say [TS]

◼   ► you're saying I think you're just [TS]

◼   ► lurking I'm reading all right you make [TS]

◼   ► news of a new skd feature what is skd [TS]

◼   ► SDK all right typos anyway I can't [TS]

◼   ► believe that people in the Chairman have [TS]

◼   ► typos and I'm leaving again I don't sit [TS]

◼   ► and yes I yeah yeah now that's it dude [TS]

◼   ► that anyone is over so I tried to sort [TS]

◼   ► the Mac App Store upgrades feedback into [TS]

◼   ► themes I'll see how well I did here one [TS]

◼   ► of the themes and a lot of the email [TS]

◼   ► that I got was the idea that it seems [TS]

◼   ► like Apple is acknowledging the [TS]

◼   ► potential existence of upgrades in their [TS]

◼   ► wording for the user interface and [TS]

◼   ► particularly people point out in the [TS]

◼   ► iTunes application for iOS apps where [TS]

◼   ► the button that lets you update all your [TS]

◼   ► applications it says download all free [TS]

◼   ► updates and the fact that the word free [TS]

◼   ► is there is like its distinguishing [TS]

◼   ► between free updates and non free [TS]

◼   ► updates now iTunes being the typical UI [TS]

◼   ► mess that it is when you click on the [TS]

◼   ► button next to download all free updates [TS]

◼   ► the dialog box that appears that prompts [TS]

◼   ► you for your password the button that [TS]

◼   ► lets you continue doing the thing you [TS]

◼   ► want to do is labeled by so that doesn't [TS]

◼   ► make much sense to me use click the [TS]

◼   ► button says free then you're enter your [TS]

◼   ► pass when you click buy and I know if it [TS]

◼   ► was my parents or something they would [TS]

◼   ► be saying huh is this gonna charge me [TS]

◼   ► more money for something I clicked on [TS]

◼   ► and said free but the button says buy [TS]

◼   ► you have to go yeah it's just hit by I [TS]

◼   ► know it says buy is just the standard [TS]

◼   ► dial at whatever so that's kind of a [TS]

◼   ► mess but I'd notice that as well but I [TS]

◼   ► don't how much you could read into that [TS]

◼   ► maybe they're just trying to reassure [TS]

◼   ► people that they're free and not trying [TS]

◼   ► to distinguish between free updates and [TS]

◼   ► a potential future non free update [TS]

◼   ► I don't know but lots lots of people [TS]

◼   ► latched on to that as their hope that [TS]

◼   ► someday paid upgrades would be coming to [TS]

◼   ► the store sheer a wild wrote in with a [TS]

◼   ► good meta question he says our upgrades [TS]

◼   ► widely understood a widely understood [TS]

◼   ► notion for consumers that's something we [TS]

◼   ► didn't talk about like for non nerds for [TS]

◼   ► people who have never really bought [TS]

◼   ► software before getting an iOS device or [TS]

◼   ► before having a Mac with the Mac App [TS]

◼   ► Store do they even understand [TS]

◼   ► and what a paid upgrade is or an upgrade [TS]

◼   ► at all like maybe their notion maybe the [TS]

◼   ► notion of software actually does match [TS]

◼   ► what Apple has been doing where you pay [TS]

◼   ► some money or not for a thing that makes [TS]

◼   ► an icon appear on your thing right and [TS]

◼   ► if they understand that when the little [TS]

◼   ► other little picture thing has a number [TS]

◼   ► on it that it tells you there's updates [TS]

◼   ► to your applications and you get a newer [TS]

◼   ► version of thing and maybe you notice [TS]

◼   ► like oh it looks a little different now [TS]

◼   ► like they added stuff to work with [TS]

◼   ► friends or there's you know really more [TS]

◼   ► ads all over it or whatever like the [TS]

◼   ► idea that newer versions are available I [TS]

◼   ► think Apple makes that easy enough that [TS]

◼   ► you could figure out how to make that [TS]

◼   ► happen you know on your phone or on your [TS]

◼   ► Mac or whatever but clearly nowhere in [TS]

◼   ► that process is more payment taking [TS]

◼   ► place and like you just get an updated [TS]

◼   ► version of that app I don't even know if [TS]

◼   ► people understand that especially in the [TS]

◼   ► case where like if you do an upgrade and [TS]

◼   ► like oh I like the old version better [TS]

◼   ► they move buttons around or something [TS]

◼   ► you know you do have to pay for it but [TS]

◼   ► you wish you had the old version of [TS]

◼   ► course an apple with the App Store [TS]

◼   ► provides no way for you to say no easy [TS]

◼   ► way our regular consumers say unknown [TS]

◼   ► and I'm bringing me back to the old [TS]

◼   ► version I guess they could restore from [TS]

◼   ► a backup but even that I think it's too [TS]

◼   ► complicated for the average person for [TS]

◼   ► the average person if you figure out the [TS]

◼   ► upgrades thing and get a new version of [TS]

◼   ► the friends and you don't like it and [TS]

◼   ► you wish you had the previous version [TS]

◼   ► back I think you're immediately beyond [TS]

◼   ► your capacity to get that done without [TS]

◼   ► doing a little bit of research or [TS]

◼   ► learning something and that might be [TS]

◼   ► frustrating but certainly no part of [TS]

◼   ► that experiences that you have to pay [TS]

◼   ► again for this application and he points [TS]

◼   ► out that on iOS you have this problem [TS]

◼   ► where if you were to buy a second [TS]

◼   ► version and you had data associated with [TS]

◼   ► the application it's not easy for the [TS]

◼   ► new version of the application to share [TS]

◼   ► the data with the old one because [TS]

◼   ► they're sandbox and everything so that's [TS]

◼   ► a confusing thing as well but like by [TS]

◼   ► not having paid upgrades it you know the [TS]

◼   ► impression that you're giving users on [TS]

◼   ► these platforms is that you buy an app [TS]

◼   ► once and it's yours forever there's a [TS]

◼   ► later feedback that gets that gets more [TS]

◼   ► into this thing but I think that's a [TS]

◼   ► good question of like lose this thing we [TS]

◼   ► keep talking about grades because we're [TS]

◼   ► all Mac users and we know about like [TS]

◼   ► paying paying for a new version of [TS]

◼   ► Photoshop [TS]

◼   ► paying less than you would pay if you're [TS]

◼   ► buying for the first time that upgrade [TS]

◼   ► pricing I don't think that concept [TS]

◼   ► exists in the mind of most consumers who [TS]

◼   ► are like buying iPhones or whatever so [TS]

◼   ► that's a good point [TS]

◼   ► Steve Craig points out that paid [TS]

◼   ► upgrades in the Mac App Store or the iOS [TS]

◼   ► App Store would certainly be a big [TS]

◼   ► crowd-pleaser to announce the WotC I [TS]

◼   ► think it would be but I don't think that [TS]

◼   ► makes it any more or less likely that's [TS]

◼   ► really not how Apple Apple operates and [TS]

◼   ► people like the idea that apples like [TS]

◼   ► carefully planning something and like [TS]

◼   ► all they're intentionally not giving us [TS]

◼   ► paid upgrade because they want to [TS]

◼   ► announce a B C and have it be exciting [TS]

◼   ► it's not really the way they work I mean [TS]

◼   ► they'll hold something back if they have [TS]

◼   ► to of like a week or so or a month or so [TS]

◼   ► and then maybe they'll announce it a [TS]

◼   ► little early if it's landing on an event [TS]

◼   ► like WTC but Apple decides when WotC is [TS]

◼   ► and they certainly haven't been holding [TS]

◼   ► for years this feature so they could [TS]

◼   ► have something to announce at WABC it's [TS]

◼   ► not the way that work once you get a WWC [TS]

◼   ► is a new phone in iOS 6 preview but [TS]

◼   ► probably you know that's not why we [TS]

◼   ► don't hit it's not centered around [TS]

◼   ► events that's not how that works [TS]

◼   ► Chris Clark wrote in to tell me that the [TS]

◼   ► the concept of one low price for [TS]

◼   ► everything and no upgrades his making [TS]

◼   ► him adjust his buying habits so he's an [TS]

◼   ► aperture customer and so aperture used [TS]

◼   ► to be like this $200 app or whatever it [TS]

◼   ► was and then when I went into the App [TS]

◼   ► Store the like hey it's 70 bucks and [TS]

◼   ► there's no more upgrades it's just 70 or [TS]

◼   ► 80 bucks for everybody and so that [TS]

◼   ► eliminates this by initially at a high [TS]

◼   ► price and then get the upgrade to the [TS]

◼   ► next version the lower price thing [TS]

◼   ► everything is the lower price so yeah [TS]

◼   ► welcome everybody make more people buy [TS]

◼   ► software but now he's in a situation [TS]

◼   ► where aperture 3 is already pretty old [TS]

◼   ► this is like 2 years old and he's [TS]

◼   ► reluctant to buy it because he knows [TS]

◼   ► that if aperture 4 comes out like you [TS]

◼   ► know in a couple months or something [TS]

◼   ► which he thinks it's soon to be just [TS]

◼   ► around the corner he's gonna have to buy [TS]

◼   ► it all over again whereas if aperture 3 [TS]

◼   ► was you know $200 but he knew he could [TS]

◼   ► get an upgrade to aperture for 420 he [TS]

◼   ► would buy aperture 3 now to get onboard [TS]

◼   ► the upgrade train then paid a lower [TS]

◼   ► price later so now he's kind of like [TS]

◼   ► hesitant to buy because it's like if you [TS]

◼   ► buy the old version the day before the [TS]

◼   ► new version comes out there's you have [TS]

◼   ► no recourse you don't get the new [TS]

◼   ► version for a discounted price or free [TS]

◼   ► or anything like that is like oh well [TS]

◼   ► flex to be you right [TS]

◼   ► whereas in the old model if you buy [TS]

◼   ► Photoshop cs5 the day before CSX comes [TS]

◼   ► out you can upgrade to CSX for a much [TS]

◼   ► reduced price instead of having to pay [TS]

◼   ► the full price for cs6 again and again I [TS]

◼   ► think apples idea is well okay so lower [TS]

◼   ► all your prices so that it's not painful [TS]

◼   ► to get the new version no matter what [TS]

◼   ► like lower your prices so that it's even [TS]

◼   ► lower than the upgrade price would be [TS]

◼   ► and isn't that doesn't make everybody [TS]

◼   ► happy but people used to the old way [TS]

◼   ► have new things to worry about there he [TS]

◼   ► points out that maybe it's because he's [TS]

◼   ► an Apple nerd and watch for upgrades and [TS]

◼   ► things about this type of thing and [TS]

◼   ► maybe it's not relevant at all to a [TS]

◼   ► regular consumer and that's probably [TS]

◼   ► true too but this is another example of [TS]

◼   ► people who are used to one model of [TS]

◼   ► software even just this is a consumer if [TS]

◼   ► not as a developer might have trouble [TS]

◼   ► adjusting to whatever the heck apples [TS]

◼   ► trying to do especially since they seem [TS]

◼   ► so reluctant to fully articulate what it [TS]

◼   ► is they're trying to do had some [TS]

◼   ► questions last time but in-app purchase [TS]

◼   ► and how that relates to the Mac App [TS]

◼   ► Store and I said it you know I didn't [TS]

◼   ► know if it was in that gap store and you [TS]

◼   ► said it was and it isn't in the Mac App [TS]

◼   ► Store but subsequent feedback in me [TS]

◼   ► actually looking at the documentation [TS]

◼   ► afterwards has shown me that in-app [TS]

◼   ► purchase isn't really a way to handle [TS]

◼   ► paid upgrades at all there's two ways [TS]

◼   ► you could do in-app purchase in the Mac [TS]

◼   ► App Store the first one is where you're [TS]

◼   ► unlocking features so you give them an [TS]

◼   ► application and everything that that [TS]

◼   ► application can do is already built into [TS]

◼   ► the application and within in-app [TS]

◼   ► purchase you could unlock functionality [TS]

◼   ► right so you can have like the plain [TS]

◼   ► version and then pay extra and it [TS]

◼   ► unlocks all the pro features for [TS]

◼   ► something isn't that like a paid upgrade [TS]

◼   ► well no not really because the paid [TS]

◼   ► upgrade is like you release a piece of [TS]

◼   ► software and then you work for six more [TS]

◼   ► months on version 2 of that software and [TS]

◼   ► then you want to get some incremental [TS]

◼   ► revenue from the people who've already [TS]

◼   ► bought version 1 and if you're working [TS]

◼   ► for 6 months that means the stuff you [TS]

◼   ► finished at the end of those 6 months [TS]

◼   ► isn't in the executable that the version [TS]

◼   ► 1 people have and I suppose you could [TS]

◼   ► release a new version of version 1 and [TS]

◼   ► with all these features locked into it [TS]

◼   ► and then charge them to unlock it ah but [TS]

◼   ► I don't I don't know how that like what [TS]

◼   ► if your application is radically [TS]

◼   ► different right then you give them [TS]

◼   ► version 2 and our city got version 1 and [TS]

◼   ► they've unlocked features in version 1 [TS]

◼   ► then you give them version 2 but you [TS]

◼   ► don't change the name of the application [TS]

◼   ► so you get version 2 but it looks [TS]

◼   ► totally different but now stuff is [TS]

◼   ► locked again it's a strange [TS]

◼   ► I don't think that's what Apple intends [TS]

◼   ► in-app purchases to to be like as a [TS]

◼   ► replacement upgrades and maybe they do [TS]

◼   ► it's hard to tell again they don't [TS]

◼   ► really express their intent with these [TS]

◼   ► features but it's hard to tell like is [TS]

◼   ► this how you expect to stop great or [TS]

◼   ► applications to keep giving people new [TS]

◼   ► executables with successively larger [TS]

◼   ► portions of it hidden as locked away [TS]

◼   ► things and then you pay inside the [TS]

◼   ► application to unlock those new things [TS]

◼   ► and then we give you a new version that [TS]

◼   ► has I guess has even more stuff locked [TS]

◼   ► and then you pay to unlock those things [TS]

◼   ► what about the things you're unlocking [TS]

◼   ► revisions to the current features I'm [TS]

◼   ► just thinking as an app developer like [TS]

◼   ► how would you manage this set of [TS]

◼   ► features that have been progressively [TS]

◼   ► unlocked because you're not always [TS]

◼   ► adding feature sometimes you're refining [TS]

◼   ► the old ones [TS]

◼   ► so I don't quite see how that works and [TS]

◼   ► especially if you're going to radically [TS]

◼   ► alter your product like version 2 is [TS]

◼   ► like a major overhaul from version 1 you [TS]

◼   ► can't keep releasing to the same product [TS]

◼   ► because you're kind of stomping on the [TS]

◼   ► version 1 people's toes you know I'm [TS]

◼   ► talk more about that a little bit too [TS]

◼   ► the whole idea of letting people keep [TS]

◼   ► using what they'd like to use instead of [TS]

◼   ► being forced to upgrade and the second [TS]

◼   ► model is where you for in-app purchase [TS]

◼   ► you just provide content so you can't [TS]

◼   ► provide executables you can't modify [TS]

◼   ► your applications bundle as that book [TS]

◼   ► calls it you can just provide like [TS]

◼   ► levels or data that you can put them a [TS]

◼   ► Documents folder and that obviously [TS]

◼   ► doesn't really apply to doing an upgrade [TS]

◼   ► to an application [TS]

◼   ► I can't alter the executable or any part [TS]

◼   ► of it I can just provide your data for [TS]

◼   ► games and stuff that might work if [TS]

◼   ► you're just giving you levels but for an [TS]

◼   ► application you really need to alter the [TS]

◼   ► executable to provide new features huh [TS]

◼   ► some musings on wilshire please blog [TS]

◼   ► which I have again put in the show notes [TS]

◼   ► is a Mac App Store needs paid upgrades [TS]

◼   ► thinking about it more afterwards and [TS]

◼   ► reading all the feedback it creasing Lee [TS]

◼   ► looks to me kind of like you know about [TS]

◼   ► talking to the bear that sounds like [TS]

◼   ► something you would know about talking [TS]

◼   ► to the bear like smoking the bear thing [TS]

◼   ► or that you never heard of that it's [TS]

◼   ► like when you talk to a stuffed animal [TS]

◼   ► bear yeah to work something out you're [TS]

◼   ► talking to an inanimate object because [TS]

◼   ► the act of explaining it helps you work [TS]

◼   ► out but this is for people who don't [TS]

◼   ► have like radio internet radio shows [TS]

◼   ► yeah okay I haven't done that I don't [TS]

◼   ► know if it's a stuffed bear or even know [TS]

◼   ► if is the right thing but it's it's done [TS]

◼   ► I don't recommend going to talking - [TS]

◼   ► bear calm don't do that all right [TS]

◼   ► actually do it I'll put it into the into [TS]

◼   ► the show notes so getting away from the [TS]

◼   ► well-known saying that I apparently [TS]

◼   ► don't remember very well [TS]

◼   ► looking at the blog it's kind of like [TS]

◼   ► we'll Shipley's having a conversation [TS]

◼   ► with himself about how he has to change [TS]

◼   ► his business right like the act of [TS]

◼   ► writing down it's kind of like when [TS]

◼   ► you're going to complain to somebody [TS]

◼   ► about something or writing a long email [TS]

◼   ► to complain to them and as you write it [TS]

◼   ► as you try to articulate and justify [TS]

◼   ► your position you lead yourself to the [TS]

◼   ► things you can do to get around it [TS]

◼   ► uh and that this thing kind of reads [TS]

◼   ► like that like here's how my business [TS]

◼   ► works here's how the new model makes my [TS]

◼   ► business not work the same way and [TS]

◼   ► here's how I can't make money the same [TS]

◼   ► way I used to he doesn't quite get to [TS]

◼   ► and therefore a call he does a little [TS]

◼   ► bit and therefore I would have to change [TS]

◼   ► my business an x y&z way to continue to [TS]

◼   ► make money I would not be able to [TS]

◼   ► provide upgrades ongoing and have to [TS]

◼   ► make new products because you know he [TS]

◼   ► kind of touches on that a little bit but [TS]

◼   ► that's that's how I'm starting to view [TS]

◼   ► this and that's a lot of the people who [TS]

◼   ► are don't really have much stake and it [TS]

◼   ► developed like they're just consumers [TS]

◼   ► they say well yeah I don't really care [TS]

◼   ► if it's tough for consumers maybe Apple [TS]

◼   ► doesn't either they're just saying not [TS]

◼   ► you know just adjust Apple decides this [TS]

◼   ► is what we're going to do and if [TS]

◼   ► developers who just have to adjust to it [TS]

◼   ► and that big blog post like that from [TS]

◼   ► ville Shipley is kind of like him coming [TS]

◼   ► to terms with how the old model is not [TS]

◼   ► going to work for him and possible ways [TS]

◼   ► that he can adjust to it he's also [TS]

◼   ► complaining and saying look Apple if you [TS]

◼   ► would just provide this feature then I [TS]

◼   ► wouldn't have to adjust in this way and [TS]

◼   ► we could continue to make money the [TS]

◼   ► normal way we did and he also argues for [TS]

◼   ► why he thinks the way he used to make [TS]

◼   ► money is actually good for consumers in [TS]

◼   ► terms of being able to make a major new [TS]

◼   ► versions of a product instead of just [TS]

◼   ► making one product and then quickly [TS]

◼   ► moving on and saying well that's done [TS]

◼   ► I'm never going to look at that product [TS]

◼   ► again I don't care if there's obvious [TS]

◼   ► areas where it can be enhanced you know [TS]

◼   ► and it'll never get any better maybe [TS]

◼   ► I'll just do bug fixes and moving on [TS]

◼   ► because it's the only way I can [TS]

◼   ► Oh another random point from the [TS]

◼   ► interwebs Adam Hyland tweeted that both [TS]

◼   ► me and Mark a lot of people addressing [TS]

◼   ► both of us in a group on this topic are [TS]

◼   ► missing the main distinction between the [TS]

◼   ► iOS and the Mac App Store's volume [TS]

◼   ► growth in the platform and I tweeted [TS]

◼   ► back to him that I thought I understood [TS]

◼   ► what he was getting at but then he made [TS]

◼   ► another tweet that made me think that we [TS]

◼   ► were talking about different things so [TS]

◼   ► I'm still not sure exactly what he was [TS]

◼   ► talking about but here's what I took [TS]

◼   ► from that tweet uh and it's true that we [TS]

◼   ► didn't talk about it when the platform [TS]

◼   ► is growing rapidly new customers can far [TS]

◼   ► outweigh upgrading customers so for [TS]

◼   ► example on iOS who cares if the [TS]

◼   ► customers you sold version one of your [TS]

◼   ► product if you can't get any more money [TS]

◼   ► from them just release a new version of [TS]

◼   ► your product that all the original [TS]

◼   ► pressures get for free that's a massive [TS]

◼   ► you know awesome rewrite because the [TS]

◼   ► amount of new people you're going to [TS]

◼   ► sell to is so much bigger than the [TS]

◼   ► amount of people use because it like a [TS]

◼   ► hockey stick type growth graph so I [TS]

◼   ► don't care if I don't get any money from [TS]

◼   ► any existing customers my new customers [TS]

◼   ► are where it's at is there's so many [TS]

◼   ► more of them and if your platform is [TS]

◼   ► growing with a hockey step hockey stick [TS]

◼   ► type growth curve that works out fine [TS]

◼   ► but the Mac platform even though it's [TS]

◼   ► growing and it's growing faster than the [TS]

◼   ► rest of the PC market is not a hockey [TS]

◼   ► stick quite yet and so now existing [TS]

◼   ► customers are a much more significant [TS]

◼   ► portion of your customer base there [TS]

◼   ► aren't 10 times as many new customers [TS]

◼   ► ready and ready and waiting out there to [TS]

◼   ► buy your product maybe it's only like 50 [TS]

◼   ► percent more or 100 percent more [TS]

◼   ► customers but not a thousand or ten [TS]

◼   ► thousand and so you have to consider [TS]

◼   ► like look I would really like to get [TS]

◼   ► some incremental revenue for this six [TS]

◼   ► months or years worth of work I did in [TS]

◼   ► this application from the people who [TS]

◼   ► already bought version 1 because I'm [TS]

◼   ► delivering lots of value in if I give it [TS]

◼   ► to them for free I'm how do i recoup my [TS]

◼   ► costs are there enough new users to make [TS]

◼   ► my money back and I think that is [TS]

◼   ► important distinction and I don't think [TS]

◼   ► it's lost on Apple but it's a kind of [TS]

◼   ► it's kind of the reason you don't hear [TS]

◼   ► iOS devs complaining quite as much about [TS]

◼   ► this because on iOS especially in the [TS]

◼   ► beginning this really was true so what [TS]

◼   ► if you can't make money off the people [TS]

◼   ► who already bought your app so many more [TS]

◼   ► people buy iPhones every year like [TS]

◼   ► scrolling like crazy that the existing [TS]

◼   ► customers are just lost in the noise [TS]

◼   ► whereas in the Mac platform it's much [TS]

◼   ► more mature and not growing [TS]

◼   ► fast at least so far and the Mac devs [TS]

◼   ► are much harder hit by this type of [TS]

◼   ► phenomenon and that's kind of why I [TS]

◼   ► think you see them complaining about it [TS]

◼   ► more than the iOS devs at this point [TS]

◼   ► the Iowa steps complained like in theory [TS]

◼   ► but in practice it like once they saw [TS]

◼   ► that okay well like the new customers [TS]

◼   ► are dominating anyway so I guess I can [TS]

◼   ► just continue to go along and it'll be [TS]

◼   ► okay on Marco show this week he [TS]

◼   ► mentioned something that I meant to get [TS]

◼   ► to in my discussion which is the Joel [TS]

◼   ► Spolsky strategy letter five Roman [TS]

◼   ► numeral five from way back when he talks [TS]

◼   ► about commoditizing your compliments [TS]

◼   ► which i think is not a concept that he [TS]

◼   ► came up with but in typical Joel fashion [TS]

◼   ► he's just explaining something from [TS]

◼   ► economics or whatever or is a past [TS]

◼   ► experience and sending it out to a wider [TS]

◼   ► audience and Marco talked about this on [TS]

◼   ► his show and I think it's a good point [TS]

◼   ► about one of the things that Apple could [TS]

◼   ► be trying to do I grabbed a few passages [TS]

◼   ► from it so I can read it here because [TS]

◼   ► Marco mentioned it but for people who [TS]

◼   ► haven't read this article this is what [TS]

◼   ► monetizing your confluence is about so [TS]

◼   ► first a compliment is a product that I'm [TS]

◼   ► quoting from Joel's thing here a [TS]

◼   ► compliment is a product that you usually [TS]

◼   ► buy together with another product gas [TS]

◼   ► and cars or complements computer [TS]

◼   ► hardware as a classic complement of [TS]

◼   ► computer operating system babysitter's [TS]

◼   ► are a complement of a dinner at fine [TS]

◼   ► restaurant that's typical Joel humor [TS]

◼   ► there so that's what a compliment is and [TS]

◼   ► he says demand for a product increases [TS]

◼   ► when the prices of prices of its [TS]

◼   ► complements decrease for example flights [TS]

◼   ► to Miami become cheaper demand for hotel [TS]

◼   ► rooms in Miami goes up because more [TS]

◼   ► people are flying to Miami in need of [TS]

◼   ► room so in general a company's strategic [TS]

◼   ► interest is going to be to get the price [TS]

◼   ► of their compliments as low as possible [TS]

◼   ► at the lowest theoretical sustainable [TS]

◼   ► price would be commodity price the price [TS]

◼   ► arises when you have a bunch of [TS]

◼   ► competitors offering indistinguishable [TS]

◼   ► goods so smart companies tried to [TS]

◼   ► commoditize their products complements [TS]

◼   ► right so if you look at Apple's stance [TS]

◼   ► on software with that view and you [TS]

◼   ► realize by just somebody looking Apple's [TS]

◼   ► balance sheet that they make their money [TS]

◼   ► selling hardware the obvious compliment [TS]

◼   ► to hardware is software and according to [TS]

◼   ► this theory it's an apples best interest [TS]

◼   ► to commoditize software to make it as [TS]

◼   ► low cost as [TS]

◼   ► but because the MOR software its [TS]

◼   ► customers can afford to buy and the more [TS]

◼   ► software that's available the more [TS]

◼   ► useful its hardware becomes so they [TS]

◼   ► don't want every software product cost [TS]

◼   ► hundreds of dollars because it makes [TS]

◼   ► their hardware much less useful they [TS]

◼   ► would like their complement software to [TS]

◼   ► be a commodity super cheap really easy [TS]

◼   ► to buy because the cheaper software is [TS]

◼   ► the more useful their hardware products [TS]

◼   ► are and therefore like the bigger profit [TS]

◼   ► margins they can get on their hardware [TS]

◼   ► or the more demand that will be for the [TS]

◼   ► hardware because had to run the software [TS]

◼   ► you need this piece of hardware so they [TS]

◼   ► want to make the big fat profit margins [TS]

◼   ► and they want once you get this piece of [TS]

◼   ► hardware their customers to be able to [TS]

◼   ► get all the compliments this hardware [TS]

◼   ► really cheaply right the same way convoy [TS]

◼   ► manufacturers was gas was like two cents [TS]

◼   ► a gallon because that would make them [TS]

◼   ► sell a hell of a lot more cars right [TS]

◼   ► if the complement to cars was you know [TS]

◼   ► like car insurance or gas was super [TS]

◼   ► duper cheap they can sell a lot more [TS]

◼   ► cars this is the basic economics right [TS]

◼   ► now the the part that joel says at the [TS]

◼   ► end here is that the idea you want the [TS]

◼   ► you want the pricier accomplice to go as [TS]

◼   ► low as possible to become a commodity [TS]

◼   ► price and his definition of a commodity [TS]

◼   ► price is when you have a bunch of [TS]

◼   ► competitors offering indistinguishable [TS]

◼   ► goods like you know oranges or commodity [TS]

◼   ► or the because what's the difference in [TS]

◼   ► one orange and other aren't just [TS]

◼   ► something you're not talking about [TS]

◼   ► artisanal hand massage hippie grown [TS]

◼   ► oranges like for the most part you know [TS]

◼   ► it's a commodity right there you know [TS]

◼   ► that you're not distinguishing based on [TS]

◼   ► and when i read this i think okay so [TS]

◼   ► this can monetize in your competence [TS]

◼   ► thing as an explanation of why apple [TS]

◼   ► wants to drive down software prices and [TS]

◼   ► all this business huh my question is is [TS]

◼   ► this really how Apple sees third-party [TS]

◼   ► developers can software ever be a [TS]

◼   ► commodity because software is not [TS]

◼   ► oranges it's not like oranges at all [TS]

◼   ► that they're the goods are not [TS]

◼   ► indistinguishable in fact I would say [TS]

◼   ► the the range and variability of [TS]

◼   ► software quality you know one [TS]

◼   ► application compare the other is [TS]

◼   ► tremendous it's bigger than perhaps in [TS]

◼   ► any other endeavor like it's certainly [TS]

◼   ► larger than the difference between the [TS]

◼   ► best television you can buy and the [TS]

◼   ► worst television you can buy the [TS]

◼   ► difference between the worst app on the [TS]

◼   ► App Store and the best app on the App [TS]

◼   ► Store is tremendous like orders of [TS]

◼   ► magnitude software is just simply not a [TS]

◼   ► commodity so I don't think you can ever [TS]

◼   ► get it down to commodity pricing and the [TS]

◼   ► danger of driving the price of software [TS]

◼   ► down to get more people to buy apps and [TS]

◼   ► so they can derive more value from Apple [TS]

◼   ► hardware there's lots of dangers in that [TS]

◼   ► like for example if you keep driving the [TS]

◼   ► price down to the point where your best [TS]

◼   ► developers either don't survive or at [TS]

◼   ► least don't thrive like because you're [TS]

◼   ► taking away all their profits by trying [TS]

◼   ► to drive the prices down then you're [TS]

◼   ► lowering the average quality of the [TS]

◼   ► applications available on the App Store [TS]

◼   ► and that's bad for you is a hardware [TS]

◼   ► vendor you want like Apple Rewards like [TS]

◼   ► with the Apple Design Awards and what's [TS]

◼   ► up they're trying to say they highlight [TS]

◼   ► their best apps they've you know they [TS]

◼   ► show like buy our hardware you can use [TS]

◼   ► all these awesome applications well if [TS]

◼   ► the people who make the awesomest of the [TS]

◼   ► awesome applications can't make enough [TS]

◼   ► money to keep making applications that [TS]

◼   ► awesome and they have to like turn [TS]

◼   ► things down and try to make them not [TS]

◼   ► quite as good or make them not quite [TS]

◼   ► have as many features or what that's bad [TS]

◼   ► for Apple I don't think you can ever [TS]

◼   ► software is not gasoline it's that you [TS]

◼   ► know it may be the complement to their [TS]

◼   ► hardware but it's not you can never get [TS]

◼   ► it down to commodity pricing I think [TS]

◼   ► it's really dangerous to even attempt to [TS]

◼   ► get it down to like like there's a line [TS]

◼   ► you can't just keep pushing the price of [TS]

◼   ► that down through competition and so on [TS]

◼   ► and so forth because Apple is trying I [TS]

◼   ► think with Apple that's efforts to [TS]

◼   ► highlight the best software products [TS]

◼   ► that's Apple's effort to highlight the [TS]

◼   ► good and to give the best competitors [TS]

◼   ► ability the best software makers and [TS]

◼   ► ability to make money but the other side [TS]

◼   ► of those coin is all the other things [TS]

◼   ► they seem to be doing to push prices [TS]

◼   ► down and make it more difficult for [TS]

◼   ► software vendors to be to continue to [TS]

◼   ► sustain their businesses without [TS]

◼   ► altering the way they do things to [TS]

◼   ► reduce quality or reduce feature set or [TS]

◼   ► both and as I said last show even if the [TS]

◼   ► developers can survive and learn to [TS]

◼   ► thrive the long-term effect may be the [TS]

◼   ► complex feature-rich applications start [TS]

◼   ► to dwindle replace kind of with like [TS]

◼   ► single serving applications like wimpy [TS]

◼   ► little apps because the developer said [TS]

◼   ► well there's no money in continuing to [TS]

◼   ► iterate on this application to make [TS]

◼   ► version 2 much better and add these [TS]

◼   ► features because we can't get we don't [TS]

◼   ► have a good way to make new revenue yet [TS]

◼   ► so let's just start a new application [TS]

◼   ► there's something entirely different and [TS]

◼   ► you end up with this long trail of kind [TS]

◼   ► of applications that were made in a year [TS]

◼   ► or two and sold for awhile and a bug fix [TS]

◼   ► a little bit but never really got any [TS]

◼   ► better and then you got to move on to [TS]

◼   ► the next one because you can't make any [TS]

◼   ► money off the long term commitment of [TS]

◼   ► that app Marco tweeted today about it's [TS]

◼   ► in a series of tweets and I highlighted [TS]

◼   ► one of them here [TS]

◼   ► I think he was responding to someone [TS]

◼   ► else's said it's not a race to the [TS]

◼   ► bottom talking about the prices you know [TS]

◼   ► like how everyone's price is going down [TS]

◼   ► down down it's a shift towards simpler [TS]

◼   ► apps a la carte so instead of having one [TS]

◼   ► big honkin complicated application has [TS]

◼   ► continually revised which again Elijah [TS]

◼   ► we talked about how Apple may be trying [TS]

◼   ► to discourage the idea of companies [TS]

◼   ► building built around a single app that [TS]

◼   ► an app to just get bigger and more [TS]

◼   ► feature-rich as time goes on Marco says [TS]

◼   ► is to shift toward simpler apps on the [TS]

◼   ► Alucard idea I think is that you buy [TS]

◼   ► multiple smaller apps instead of buying [TS]

◼   ► one thing Hawking app that keeps getting [TS]

◼   ► revised in the UK do keep upgrading that [TS]

◼   ► that's another way of saying the same [TS]

◼   ► thing but I my position is that the [TS]

◼   ► complicated apps is a place for them [TS]

◼   ► shift old simpler is good but especially [TS]

◼   ► on a platform like iOS where if you have [TS]

◼   ► a bunch of small applications getting [TS]

◼   ► them to interoperate and communicate [TS]

◼   ► with each other is not particularly easy [TS]

◼   ► not easy to get things to share data [TS]

◼   ► this is a longtime complaint about iOS [TS]

◼   ► presumably iOS 6 will address this in [TS]

◼   ► some way uh it's not like UNIX where you [TS]

◼   ► have a bunch of single simple single [TS]

◼   ► purpose tools that all work together I [TS]

◼   ► because it's very difficult to make [TS]

◼   ► individual applications work together [TS]

◼   ► because their sandbox that I don't have [TS]

◼   ► a good way to share data there's no [TS]

◼   ► shared location for documents right so [TS]

◼   ► if that's apple's plan they're executing [TS]

◼   ► it poorly they are getting simpler [TS]

◼   ► single serving apps they're not getting [TS]

◼   ► the benefits of them working together [TS]

◼   ► god this goes on forever I have more do [TS]

◼   ► you want to do a sponsor before I go on [TS]

◼   ► done with this yeah you know we probably [TS]

◼   ► should it's about that time forty [TS]

◼   ► minutes in we'll do our 20 minutes [TS]

◼   ► sponsor break now harvest painless time [TS]

◼   ► tracking talked about these guys before [TS]

◼   ► they're back and they're they're just as [TS]

◼   ► awesome we use these guys too for all of [TS]

◼   ► our time tracking stuff and they really [TS]

◼   ► are great and the main thing the main [TS]

◼   ► word I've been emphasizing when you [TS]

◼   ► think of these guys is painless they [TS]

◼   ► make time tracking painless because [TS]

◼   ► nobody likes to do it nobody wants to [TS]

◼   ► track their time but you want to be fair [TS]

◼   ► about it whether you're an employer who [TS]

◼   ► has people reporting time for you or [TS]

◼   ► whether you're an employee or somebody [TS]

◼   ► who has too [TS]

◼   ► bill they're clients this is a great [TS]

◼   ► solution for doing those things and more [TS]

◼   ► a given example and this the angle I [TS]

◼   ► haven't really talked about that much [TS]

◼   ► but I have people who work for me when I [TS]

◼   ► want to track their time I give them an [TS]

◼   ► account on my harvest setup they go in [TS]

◼   ► they track their time I create a project [TS]

◼   ► I create the billable hours I can keep [TS]

◼   ► track of everything and then I know at [TS]

◼   ► any given time exactly what the people [TS]

◼   ► have been working on how much time [TS]

◼   ► they've spent on it and how much that's [TS]

◼   ► going to cost me and from their side [TS]

◼   ► they know what they're billing for and [TS]

◼   ► there are tons of great apps that [TS]

◼   ► harvest has made to make this even [TS]

◼   ► easier [TS]

◼   ► there's the iPhone app you put that on [TS]

◼   ► your iPhone you can track time right [TS]

◼   ► there all connects to the website [TS]

◼   ► Android app for that too sure of course [TS]

◼   ► they have their main interface has [TS]

◼   ► always been via the web now they've got [TS]

◼   ► a new native Mac App harvest format I've [TS]

◼   ► told you about this before but it's [TS]

◼   ► really smart you start working on [TS]

◼   ► something you get interrupted you have [TS]

◼   ► to take a phone call you go downstairs [TS]

◼   ► to lunch whatever it is and you realize [TS]

◼   ► oh I left that thing running I can't [TS]

◼   ► build for that thirty minutes while I [TS]

◼   ► was gone the apps smart it knows you've [TS]

◼   ► been idle same with your eye chat client [TS]

◼   ► knows you've been idle and subtract that [TS]

◼   ► time and not wrongfully bill it to your [TS]

◼   ► customer tons of great stuff like that [TS]

◼   ► they've thought of everything so all of [TS]

◼   ► this is you get a free 30-day trial with [TS]

◼   ► it so go to get harvest comm slash 5x5 [TS]

◼   ► that's where you go to sign up after [TS]

◼   ► your trial periods up thirty days later [TS]

◼   ► you want to keep using it you want to [TS]

◼   ► sign up excellent do it use a code five [TS]

◼   ► by five at checkout and you get 50% off [TS]

◼   ► your first month not bad so go check it [TS]

◼   ► out get harvest comm slash 5x5 50% off [TS]

◼   ► 50% off the big percent yeah that's [TS]

◼   ► almost half almost continuing this so I [TS]

◼   ► left this one for last this big feedback [TS]

◼   ► because I think it sums up a lot of [TS]

◼   ► issues we just talked about this is from [TS]

◼   ► Adam drew and I think it just came in [TS]

◼   ► just before the show he says the way I [TS]

◼   ► see it Apple is trying to reshape the is [TS]

◼   ► V slash developer world whenever C is V [TS]

◼   ► I think this is a PC guy because that's [TS]

◼   ► what they call and indie developers over [TS]

◼   ► on the PC side independent software [TS]

◼   ► vendor reshaping the is V slash [TS]

◼   ► developer world to be more [TS]

◼   ► the more centric fact is the old system [TS]

◼   ► is very good for developers not but not [TS]

◼   ► very good for customers it leads to [TS]

◼   ► large expensive software projects that [TS]

◼   ► are slow to change slow to evolve and [TS]

◼   ► are hard to use the old model of high [TS]

◼   ► initial price and medium to high upgrade [TS]

◼   ► price encourages developers to write and [TS]

◼   ► curate large decades-old software like [TS]

◼   ► Pro Tools MS Office and Photoshop that's [TS]

◼   ► true uh I'm not quite sure I agree with [TS]

◼   ► his well continued reading here he's [TS]

◼   ► saying their price far too high for [TS]

◼   ► individuals they're slow to innovate [TS]

◼   ► slow to adapt to changes in our [TS]

◼   ► outclassed by smaller more nimble [TS]

◼   ► projects like GarageBand I life--and [TS]

◼   ► Pixelmator they're older than things [TS]

◼   ► like GarageBand iLife and Pixelmator but [TS]

◼   ► when I think about something like [TS]

◼   ► Photoshop in particular here it's old [TS]

◼   ► because it's been around forever but at [TS]

◼   ► one point I was like I don't know in the [TS]

◼   ► early 90s late 80s it's really old [TS]

◼   ► application but compared Photoshop 1.0 [TS]

◼   ► to Photoshop cs6 like you the fact that [TS]

◼   ► they both are called Photoshop and you [TS]

◼   ► might see some common tools in the [TS]

◼   ► palette it's the only thing really [TS]

◼   ► joining those things together [TS]

◼   ► they're worlds apart I don't think the [TS]

◼   ► the idea that like Photoshop can make [TS]

◼   ► the 1.0 and they just have to bribe free [TS]

◼   ► upgrades that for that forever or they [TS]

◼   ► have to produce Photoshop 2.0 and make [TS]

◼   ► people buy it as a separate product and [TS]

◼   ► deal with the confusion that's entailed [TS]

◼   ► with having both those things available [TS]

◼   ► at the same time and so on and so forth [TS]

◼   ► if you can't build a company around like [TS]

◼   ► building up expertise getting the best [TS]

◼   ► image processing software developers [TS]

◼   ► that you can hire and building a company [TS]

◼   ► around making an awesome image [TS]

◼   ► application and providing paid upgrades [TS]

◼   ► to it that's what makes you get from 1.0 [TS]

◼   ► to cs6 I don't know if you can get from [TS]

◼   ► one point over to CSX if every time you [TS]

◼   ► want to add to add a major feature like [TS]

◼   ► oh I don't know adding layers in [TS]

◼   ► Photoshop 3 or something or whatever [TS]

◼   ► version that came out and do you have to [TS]

◼   ► say ok well we're just going to put an [TS]

◼   ► additional product up called Photoshop [TS]

◼   ► three but Photoshop 2 is available when [TS]

◼   ► you search for Photoshop on the shore [TS]

◼   ► store we hope that Apple will sort them [TS]

◼   ► correctly and we hope you won't [TS]

◼   ► accidentally buy Photoshop 2 and then be [TS]

◼   ► upset and demand a refund because we [TS]

◼   ► have to pay for the 30% on the refunds [TS]

◼   ► and you know it's it's kind of a mess [TS]

◼   ► there and it I like the idea [TS]

◼   ► software products evolving over years [TS]

◼   ► and years and decades and decades and [TS]

◼   ► getting better because it allows the [TS]

◼   ► company making them to to specialize and [TS]

◼   ► to hire the best kind of developers for [TS]

◼   ► that kind of application I don't think [TS]

◼   ► you arrive at cs6 you know just by a [TS]

◼   ► company other than Adobe saying we're [TS]

◼   ► going to make something is better than [TS]

◼   ► Photoshop we're going to make something [TS]

◼   ► it's better than Photoshop cs6 and we're [TS]

◼   ► just going to come with it out with it [TS]

◼   ► out of the blue even Pixelmator which [TS]

◼   ► owes a lot to Photoshop didn't come out [TS]

◼   ► of the blue it's has several major [TS]

◼   ► versions it just so happens that the Mac [TS]

◼   ► App Store came along like kind of in the [TS]

◼   ► middle of its life and it just made the [TS]

◼   ► Mac App Store version like a paid [TS]

◼   ► upgrade you know it's not a paid upgrade [TS]

◼   ► it's like well you had the old version [TS]

◼   ► before the Mac App Store existed well [TS]

◼   ► now the Mac App Store exists to buy our [TS]

◼   ► version but Ken Pixelmator continued to [TS]

◼   ► rev its application so that Pixelmator [TS]

◼   ► you know 10 20 years from now is to [TS]

◼   ► Pixelmator 1.0 as photoshop 1.0 is to [TS]

◼   ► Photoshop cs6 I don't know if they can [TS]

◼   ► sustain that kind of development and I [TS]

◼   ► don't think the kind of development is [TS]

◼   ► necessarily bad the idea that it makes [TS]

◼   ► that they're slow to evolve and hard to [TS]

◼   ► use any legacy code base has problems [TS]

◼   ► like it took you know Adobe had those [TS]

◼   ► dark years where it was hadn't gone it [TS]

◼   ► was still carving and they didn't want [TS]

◼   ► to go Coco and they had all these these [TS]

◼   ► problems with it right but you know I [TS]

◼   ► look at the end points and I say I don't [TS]

◼   ► know if there are any slower to evolve [TS]

◼   ► in anybody else's cs6 compared to like [TS]

◼   ► Photoshop CS if you look at any other [TS]

◼   ► application that same time span do you [TS]

◼   ► see a similar amount of improvement [TS]

◼   ► there because maybe people will say that [TS]

◼   ► well Photoshop was so hideous that [TS]

◼   ► that's why we like it so much better now [TS]

◼   ► that it was so slow and had so many bugs [TS]

◼   ► and it was all gross and now they've [TS]

◼   ► gotten rid of those and were just so [TS]

◼   ► happy that it's better but I think that [TS]

◼   ► type of change is funded by the ability [TS]

◼   ► to get upgrade fees from people many [TS]

◼   ► people in chat room are saying that it's [TS]

◼   ► totally possible for a Pixelmator to [TS]

◼   ► follow the same path and do it even [TS]

◼   ► better but they're just a younger [TS]

◼   ► company it's like I mean my life is a [TS]

◼   ► good example I let the current version [TS]

◼   ► of my life compared to the first version [TS]

◼   ► of my life there's a tremendous [TS]

◼   ► difference then obviously Apple is [TS]

◼   ► subsidizing AI life with its hardware [TS]

◼   ► sales and giving it away for free [TS]

◼   ► they don't have upgrade pricing if you [TS]

◼   ► want the new version of my life you buy [TS]

◼   ► it outright so that I think is a bad [TS]

◼   ► example but if they were an independent [TS]

◼   ► software company and had they had to [TS]

◼   ► develop iLife and sell it on its own [TS]

◼   ► they could not sell it for the price [TS]

◼   ► they sell like it's subsidized it's [TS]

◼   ► subsidized software so I don't think [TS]

◼   ► it's fair to compare AI life to [TS]

◼   ► something like Photoshop or word and say [TS]

◼   ► see Apple can go but apples got massive [TS]

◼   ► profits from its hardware to dump into [TS]

◼   ► AI life and GarageBand all that other [TS]

◼   ► stuff that's out there so he continues [TS]

◼   ► instead of coming up with new apps that [TS]

◼   ► are focused and streamlined when a new [TS]

◼   ► use case for rents itself these [TS]

◼   ► developers and many others find a way to [TS]

◼   ► cram features into their flagship [TS]

◼   ► flagship prop this is bad for consumers [TS]

◼   ► because it keeps prices artificially [TS]

◼   ► high and software bloated enough using [TS]

◼   ► many people wanted me to talk about [TS]

◼   ► iTunes but you want to talk about [TS]

◼   ► cramming features into a flagship [TS]

◼   ► product instead of making a new product [TS]

◼   ► iTunes would be a great example there [TS]

◼   ► and that's free for everybody and never [TS]

◼   ► cost any money so I don't think that [TS]

◼   ► practice is solved by a new business [TS]

◼   ► model people do that because that's [TS]

◼   ► something that they like to do and it [TS]

◼   ► upsets us but it happens even in free [TS]

◼   ► software that has nothing to do with [TS]

◼   ► upgrade pricing or anything you know [TS]

◼   ► iTunes is the best example of that but [TS]

◼   ► again this is a real phenomenon a big [TS]

◼   ► applications I mean use the last time [TS]

◼   ► like adding every possible button to the [TS]

◼   ► word toolbar making word this big [TS]

◼   ► monster application every year you got [TS]

◼   ► to think of something else to add to [TS]

◼   ► word and then you come up with the [TS]

◼   ► ribbon you like o has rearranged all the [TS]

◼   ► buttons and make it totally different [TS]

◼   ► then revise it but it becomes like a [TS]

◼   ► treadmill where this is your cash cow [TS]

◼   ► and you have to find some way to make a [TS]

◼   ► new version that is the anti-pattern of [TS]

◼   ► long term software but I think getting [TS]

◼   ► is saying therefore we have to get rid [TS]

◼   ► of that model is throwing out the debut [TS]

◼   ► of the bathwater probably not the best [TS]

◼   ► idea see what else we've got here [TS]

◼   ► Photoshop 1.0 released in 1994 Macintosh [TS]

◼   ► exclusively there you go so andrew says [TS]

◼   ► I find it likely the Apple knows exactly [TS]

◼   ► what they're doing they're telling the [TS]

◼   ► Adobe's Microsoft's and digit designs of [TS]

◼   ► the world that things are different now [TS]

◼   ► price your apps so regular people can [TS]

◼   ► buy them and make them more focused on [TS]

◼   ► coherent or go elsewhere I think that's [TS]

◼   ► a great thing I've never even considered [TS]

◼   ► purchasing Photoshop due to the [TS]

◼   ► obviously over to the top price but I [TS]

◼   ► gladly purchase Pixelmator I'll never [TS]

◼   ► buy Pro Tools but I love GarageBand I'll [TS]

◼   ► never buy microsoft office but I own [TS]

◼   ► Pages and Numbers if you don't need a [TS]

◼   ► big powerful application and you can get [TS]

◼   ► by with a lesser one and of course you [TS]

◼   ► like lower pricing but doesn't mean that [TS]

◼   ► people don't have you told everyone is [TS]

◼   ► using Photoshop now that Photoshop is [TS]

◼   ► gone and for now on you have to use some [TS]

◼   ► alternative that's half the price of [TS]

◼   ► which there are many not these are bad [TS]

◼   ► applications but this kind of a reason [TS]

◼   ► that Photoshop has most of the features [TS]

◼   ► in it that it has and if you told all [TS]

◼   ► the people in the world using Photoshop [TS]

◼   ► right now they have to use Pixelmator [TS]

◼   ► many of them would have extreme [TS]

◼   ► difficulty getting their jobs done and [TS]

◼   ► not just because they don't know how [TS]

◼   ► about exclamative works it just doesn't [TS]

◼   ► have all the features of Photoshop [TS]

◼   ► if Pixelmator had all the features of [TS]

◼   ► Photoshop I don't think it would it [TS]

◼   ► could be the same price things you need [TS]

◼   ► many many more developers even if one of [TS]

◼   ► the features is runs on a platform [TS]

◼   ► rather than Mac OS 10 you know so I [TS]

◼   ► don't think that's an apples to apples [TS]

◼   ► comparison i i think the Pixelmator and [TS]

◼   ► applications like acorn and stuff are [TS]

◼   ► filling a role that wasn't filled by [TS]

◼   ► Photoshop it was never arguably filled [TS]

◼   ► by Photoshop which is an application for [TS]

◼   ► someone who's not a professional graphic [TS]

◼   ► designer who just wants to do some [TS]

◼   ► graphic stuff and that's a good role for [TS]

◼   ► that but it doesn't mean that [TS]

◼   ► applications like Photoshop have no [TS]

◼   ► longer have a purpose in this new world [TS]

◼   ► and therefore we don't care what happens [TS]

◼   ► to them they could just go away for all [TS]

◼   ► we care [TS]

◼   ► and Pixelmator is the new way to go it's [TS]

◼   ► just a different type of application [TS]

◼   ► it's not it's not they're not failing [TS]

◼   ► the same role for the same people so [TS]

◼   ► pricing issues aside oh actually I [TS]

◼   ► should finish up his thing was he has a [TS]

◼   ► conclusion here he says the developers [TS]

◼   ► need to stop thinking about what will [TS]

◼   ► quickly net them the most sales and [TS]

◼   ► start thinking about what will best [TS]

◼   ► serve customers the sales will follow I [TS]

◼   ► think the Apple success has proven that [TS]

◼   ► I don't think their developers are [TS]

◼   ► trying to net a quick profit they were [TS]

◼   ► trying to do that it'd be a totally on [TS]

◼   ► board with making a single serving act [TS]

◼   ► that six months it develops you cash [TS]

◼   ► Anna and you move on to the next thing [TS]

◼   ► you just abandon it it's maybe it'll get [TS]

◼   ► bug fix upgrades that's it it'll never [TS]

◼   ► get significantly better that's it's the [TS]

◼   ► opposite of what you know that's that's [TS]

◼   ► if they just wanted to get a quick buck [TS]

◼   ► they'd be all on board with that but [TS]

◼   ► they don't want to do that they want to [TS]

◼   ► make version one of their app and then [TS]

◼   ► see the obvious features that need to be [TS]

◼   ► added for version two and accept [TS]

◼   ► feedback from people who never make an [TS]

◼   ► awesome version too and they want to [TS]

◼   ► spend like a year or six months making [TS]

◼   ► an awesome version too at the end of [TS]

◼   ► that they don't want to have to rely on [TS]

◼   ► hockey stick growth of the platform to [TS]

◼   ► give them any money they want to be able [TS]

◼   ► to get they don't I should the customers [TS]

◼   ► get that version for free this is [TS]

◼   ► something that lots of people I guess [TS]

◼   ► who aren't nerds or developers [TS]

◼   ► like they think it's the same product [TS]

◼   ► they think well I bought this product [TS]

◼   ► and now people should toil endlessly as [TS]

◼   ► their full-time job to improve this [TS]

◼   ► product for me forever for free that [TS]

◼   ► doesn't make any sense that doesn't work [TS]

◼   ► it like when I buy a 2002 Honda Civic I [TS]

◼   ► don't get the 2003 Honda Civic for free [TS]

◼   ► I don't get to bring my Civic in and [TS]

◼   ► have them retrofit it and upgrade it to [TS]

◼   ► it yeah all but I just bought a 2002 [TS]

◼   ► Civic another 2003 s came out can I get [TS]

◼   ► the 2003 Civic you don't you're not [TS]

◼   ► entitled to free updates forever and [TS]

◼   ► doesn't matter that it's not a physical [TS]

◼   ► product someone is working full-time as [TS]

◼   ► their job to make new versions of this [TS]

◼   ► product how can they work that way if [TS]

◼   ► they can't get any money like you're not [TS]

◼   ► entitled to their future work forever [TS]

◼   ► just because it all is under the [TS]

◼   ► umbrella of a particular name alright [TS]

◼   ► and I think many people think that's the [TS]

◼   ► way it is with applications where you [TS]

◼   ► buy an app on your iPhone and you got a [TS]