61: I Ran Out of Bombs Long Ago


  par par par are Purita this is [TS]

  hypercritical a weekly talkshow [TS]

  ruminating on exactly what is wrong in [TS]

  the world of Apple related technologies [TS]

  and businesses nothing is so perfect [TS]

  that it can't be complained about by my [TS]

  co-host John siracusa I'm Dan benjamin [TS]

  this is episode number 61 it's March [TS]

  30th 2012 we have two sponsors we would [TS]

  like to thank very much for making this [TS]

  show possible the first one the little [TS]

  studio studio neat dot-com these are the [TS]

  guys who make frame Agra fur cosmonaut [TS]

  the glyph tell me more about them as the [TS]

  show goes on I also want to make sure [TS]

  that we thank our second sponsor apps [TS]

  feiyr.com these guys make it possible [TS]

  for iOS developers to get their apps [TS]

  discovered it's true we also want to say [TS]

  thank you very very much to joint comm [TS]

  these guys are making the bandwidth for [TS]

  this show possible cloud software the [TS]

  only complete carrier-grade cloud [TS]

  software stack you don't know what that [TS]

  means you should go to joint comm check [TS]

  him out hello Jon siracusa I didn't even [TS]

  hear the ringing sound this time sorry [TS]

  about that [TS]

  that does not bode well for Skype [TS]

  stealth ring I didn't think I was gonna [TS]

  hear you I saw the dialog appear and [TS]

  then is it all nice working again [TS]

  clicks answer but then Eric and is that [TS]

  why you were completely silent instead [TS]

  of yeah cuz I was playing up the [TS]

  Preferences window and making sure I had [TS]

  the rings at the right audio thing I [TS]

  don't like Skype y'all right now i root [TS]

  every week it's something new that [TS]

  doesn't work it's a good theme for the [TS]

  show every week it's something new mm-hm [TS]

  that doesn't alright are you ready I'm [TS]

  already recording that's great this is [TS]

  all part of the show all edited out this [TS]

  is the show follow up a little bit of [TS]

  follow up today [TS]

  and then collection of small topics one [TS]

  or more which may metastasize into [TS]

  something larger we'll see all right [TS]

  first one I have my list here is we [TS]

  talked a little bit about the Apple TV [TS]

  remote and now I didn't like it and then [TS]

  last week that guy wrote in sorry I [TS]

  don't have the notes in for me to see [TS]

  whose name was the defending it saying [TS]

  how it was a constructed and interesting [TS]

  manner [TS]

  solid piece of aluminum with no seams [TS]

  and I pondered when reading that yeah [TS]

  where are the seams on this thing and [TS]

  then you know like maybe it's one of [TS]

  those if the seam is so small you can't [TS]

  even see it because otherwise how would [TS]

  they get the stuff inside and a whole [TS]

  bunch is like it's like a Twinkie how do [TS]

  they get this stuff inside the toy about [TS]

  you got the hole in the bottom Twinkie [TS]

  only if you look really close so I'm [TS]

  assuming you look really close at this [TS]

  thing [TS]

  well summon a bunch of people send me [TS]

  the URL of some person who disassembled [TS]

  the Apple remote and basically it's kind [TS]

  of like mummification I guess where they [TS]

  pull the brains out the nose like [TS]

  everything inside this this remote comes [TS]

  through the circular battery door on the [TS]

  bottom so the little motherboard inside [TS]

  there is round so it fits just barely [TS]

  fits through that hole and all the other [TS]

  parts are like shoved in there and it [TS]

  really is basically a solid piece of [TS]

  aluminum that's been hollowed out and [TS]

  all the parts are shoved in through the [TS]

  hole at the bottom so that is very [TS]

  clever very clever interesting way to [TS]

  make a very solidly built remote that is [TS]

  terrible in all ways the term remote [TS]

  could be terrible but as a piece of [TS]

  sculpture and a curiosity that's very [TS]

  interesting [TS]

  so put that link in the shows Paul [TS]

  Springer's was the first person who [TS]

  write in to tell me that Apple actually [TS]

  sold two generations the iPod Touch the [TS]

  iPod second generation and third [TS]

  generation at the same time for an [TS]

  entire year I vaguely remember this when [TS]

  when he brought it up but I looked it up [TS]

  in Wikipedia as well you remember like [TS]

  when the new third generation iPod Touch [TS]

  came out they kept the the 8 gigabyte [TS]

  model around and it was the second [TS]

  generation so you had to be careful like [TS]

  oh when you buy one don't buy the a [TS]

  gigabyte because you're getting last [TS]

  generation thing that was like going [TS]

  around nerd circles but I bet lots of [TS]

  people bought the 8 gigabyte one and [TS]

  didn't know they were getting last [TS]

  generation and still don't know and [TS]

  don't care so once again with you the I [TS]

  numbering issue they just won't die [TS]

  somehow we all survived selling to iPod [TS]

  Touches to different generations for an [TS]

  entire year and I bet most people didn't [TS]

  even notice [TS]

  including the Nerds listening to this [TS]

  Josh Bader was the first person to write [TS]

  in to tell me that [TS]

  GarageBand has those same giant pop-up [TS]

  tooltip things we talked about for the [TS]

  iPhoto for iOS where the interface [TS]

  Apple's decided the user interface is [TS]

  sufficiently incomprehensible to [TS]

  first-time users that they wanted [TS]

  something you know a question mark [TS]

  button they can tap and then tooltips [TS]

  appear all over everything saying click [TS]

  this to do this thing and this thing [TS]

  does that and if you want these things [TS]

  they're over here and sweat you know and [TS]

  I haven't played with GarageBand so I [TS]

  didn't know that [TS]

  iPhoto for iOS was the first application [TS]

  where I found myself looking for that [TS]

  question mark pressing it and then [TS]

  actually reading all the tooltips but [TS]

  apparently it's been a thing for a while [TS]

  I think it's pretty reasonable way to [TS]

  have an interface it's not gummed up [TS]

  with a bunch of instructions and stuff [TS]

  that you're only going to need the first [TS]

  time but also providing an obvious way [TS]

  for people who have no idea what they're [TS]

  looking at to to figure it out like [TS]

  they're not going to read documentation [TS]

  you're not going to send them off to [TS]

  like a webpage or where they're going to [TS]

  read about the thing or a paper manual [TS]

  or anything that this is right in the [TS]

  screen in the moment showing you exactly [TS]

  what they're talking about if you're [TS]

  only interested in this one button you [TS]

  just look at the one yellow thing that's [TS]

  pointing to it I think it's a reasonable [TS]

  approach but I also think if it was [TS]

  possible to get all the benefits of that [TS]

  UI without requiring that thing that [TS]

  would be good too that may just be a [TS]

  matter of building up traditions and [TS]

  what would you call them idioms where we [TS]

  all sort of become familiar with like we [TS]

  know now we all know well now when we [TS]

  see that gear icon the little circular [TS]

  gear that it's going to be some sort of [TS]

  like settings or menu or something not [TS]

  that it's very well defined but when [TS]

  that gear first came around like where [TS]

  was the first person to use that gear [TS]

  like what the heck does a gear have to [TS]

  do with anything that's lurking under [TS]

  that menu but eventually we come to [TS]

  associate certain symbols with certain [TS]

  things so that may happen on iOS if all [TS]

  these different UIs can converge on a [TS]

  few idioms besides the basic ones that [TS]

  apples already done with like on/off [TS]

  switches and buttons and scroll regions [TS]

  and stuff on the topic of the continuing [TS]

  mystery about RGB hi RGB low and Auto [TS]

  these settings in the HDMI output menu [TS]

  for the Apple TV dance term who wrote in [TS]

  last week clarified wrote in again one [TS]

  particular scenario that can happen if [TS]

  you decide to go with RGB hi-nrg below [TS]

  and you guessed wrong we talked last [TS]

  week about that that's you know sending [TS]

  a certain signal to the television and [TS]

  there's two different families of signal [TS]

  one uses the entire 8-bit range from 0 [TS]

  to 255 to map from black to white or 0% [TS]

  red to 100% red or whatever and the [TS]

  other video format which at which 16 is [TS]

  black and 235 is white and the extremes [TS]

  are just chopped off well if you force [TS]

  the Apple TV to send whichever we still [TS]

  don't know by the way whichever one of [TS]

  those things is the 0 to 255 if you [TS]

  force it to send that one and your [TS]

  televisions not expecting it it could do [TS]

  the wrong thing but even if it does the [TS]

  right thing like say you send a 16 to [TS]

  235 and your televisions is all getting [TS]

  16 - 2 to 35 but really I want the 0 to [TS]

  255 so let me expand that out so it [TS]

  takes the range and stretches it but [TS]

  then it goes through another device the [TS]

  that takes the range and so I need to [TS]

  shrink this and it shrinks it and if you [TS]

  have these things like expanding and [TS]

  shrinking taking a limited range and [TS]

  doing it longer or some of them like are [TS]

  chopping off the ends of the range as [TS]

  you go through more and more devices if [TS]

  any one of those devices makes a wrong [TS]

  decision you're sort of accumulating [TS]

  errors and degrading your video signal [TS]

  quality not at an analogue way but in a [TS]

  digital way where like if any device in [TS]

  your chain [TS]

  discards everything under 16 and it [TS]

  shouldn't have you've lost that data and [TS]

  then if the next device in the chain [TS]

  gets the 16 to 235 and expands it to 0 [TS]

  to 255 now not only have you lost that [TS]

  data but you've taken the remaining data [TS]

  and stretch it over a long range you [TS]

  start to get banding stuff like that so [TS]

  once again reinforcing the idea that [TS]

  Auto is probably the correct setting for [TS]

  most people and Tom goossens wrote in to [TS]

  tell me why he thinks that those menu [TS]

  items were added apparently they were [TS]

  added in version 4.3 be - I don't know [TS]

  if that's true or not of the Apple TV [TS]

  software uh and they he thinks it was [TS]

  added because some European televisions [TS]

  suffered from some bug that caused the [TS]

  colors to invert after like five minutes [TS]

  of watching and it was a suspected [TS]

  problem with the HDMI H [TS]

  BCP like handshaking thing that goes on [TS]

  there and one of the workarounds [TS]

  according to this theory is that Apple [TS]

  puts in menu items that say look if your [TS]

  television like gets confused and starts [TS]

  guessing wrong about the input its [TS]

  receiving you can force it you know the [TS]

  are autonegotiation thing turn it off [TS]

  and just force it though we send [TS]

  whatever the heck RGB high nerd to be [TS]

  low correspond to so if you never [TS]

  experience that bug he's saying you [TS]

  probably don't ever need to force it to [TS]

  do that but that may be the explanation [TS]

  of why those settings are in there to [TS]

  help those people for whom order [TS]

  negotiation is not working for whatever [TS]

  reason whether it's the fault of the [TS]

  Apple TV or these Sony television sets [TS]

  in Europe or whatever I should have put [TS]

  sup in the iPad section still people [TS]

  talking about products being having [TS]

  having awareness of product generations [TS]

  and products being sold at the same time [TS]

  as their previous generation [TS]

  counterparts and I was mentioning how [TS]

  like it than the BMW product line and [TS]

  most luxury cars when they developed a [TS]

  new platform they don't immediately push [TS]

  that platform across their entire range [TS]

  so the example he gave was like the [TS]

  convertible usually isn't on the new [TS]

  platform until like the very end that's [TS]

  the last one they put on and someone who [TS]

  has a Twitter handle but no long name [TS]

  associated with it so I'm going to say [TS]

  Andy Norman CX his name is probably and [TS]

  a Norman I'm guessing says that in the [TS]

  past Volkswagen sold a convertible Golf [TS]

  there was two generations behind the [TS]

  rest of the range [TS]

  can you imagine Apple doing that like [TS]

  that would basically be they would still [TS]

  be selling ipad ones right now as like [TS]

  the $99 iPad or something crazy like [TS]

  that although they don't really drop the [TS]

  prices that much on the the convertibles [TS]

  because they're still considered a [TS]

  luxury car so this thing happens in [TS]

  other markets I'd never heard of a car [TS]

  being sold it was two generations behind [TS]

  but apparently that happens as well [TS]

  david mcintosh it's not spelled like the [TS]

  computer but it's spelled like the Apple [TS]

  is going way back to what episode with [TS]

  episode 48 and he gives the exact [TS]

  timestamp except asad 48 at one hour 36 [TS]

  minutes and two seconds where apparently [TS]

  we begin discussion of what the next [TS]

  word that parents use to refer to video [TS]

  game systems will be and went through [TS]

  like you know you [TS]

  the kids are on the Atari in the 70s and [TS]

  then I guess that the next one would be [TS]

  like they're playing the Nintendo and [TS]

  then they're on the PlayStation all the [TS]

  kids are always playing with the [TS]

  PlayStation and now they're all in the [TS]

  Xbox and this is regardless of whether [TS]

  you actually had an Xbox of PlayStation [TS]

  and Nintendo or when I was just a name [TS]

  that people used as the catch-all phrase [TS]

  for that infernal videogame box that my [TS]

  kids seem to be spending all their time [TS]

  with even if it was a you know a Sega [TS]

  Genesis instead of calling the Tendo so [TS]

  I was I was pondering what will the next [TS]

  word be because Xbox surprisingly [TS]

  supplanted PlayStation after two [TS]

  generations of dominance from [TS]

  Playstation [TS]

  even though Xbox is isn't the dominant [TS]

  console this generation it's basically [TS]

  the Wii it sold more than both the Xbox [TS]

  and the PlayStation so I was thinking [TS]

  what what is it what is going to be the [TS]

  next name we're going to go back to [TS]

  PlayStation is it going to stay on Xbox [TS]

  for two generations is we finally going [TS]

  to become to prominence with the new [TS]

  high-definition Wii and David has a [TS]

  suggestion that I think is very smart [TS]

  and may actually be true he says that [TS]

  the next name the pants were member [TS]

  alene game consoles is ipad and that may [TS]

  be the case like if you think about you [TS]

  know think about how much your son plays [TS]

  with his iPad now and you know you're [TS]

  gonna be accurate but you're gonna be [TS]

  telling I'm like it's always on the iPad [TS]

  thank you telling people that now right [TS]

  that's the thing that we're complaining [TS]

  about that our kids are always on like [TS]

  as soon as I get in the room he's taking [TS]

  the iPad from either kids are always on [TS]

  that iPad and it's true my son - he [TS]

  plays with the iPad as well maybe we are [TS]

  the parents and the thing that we're [TS]

  complaining about that our kids are [TS]

  always on playing games it could very [TS]

  well be the iPad uh when people what [TS]

  when I would say that to people I think [TS]

  the idea they get is that whole so we [TS]

  can have iPads hooked up to our TV and [TS]

  that's gonna be the game console and [TS]

  that's not powerful enough and there's [TS]

  no optical drive and like they're [TS]

  thinking in the old school but that's [TS]

  that's the way it always is the next [TS]

  generation is not the same as the [TS]

  previous one so well we'll see how that [TS]

  turns out but I you know this I've got [TS]

  it had a show stewing in my mind about [TS]

  Apple and gaming but I don't it's still [TS]

  nebulous at this point but I think [TS]

  that's a topic worth discussing at some [TS]

  point in the future to figure out if [TS]

  that becomes the case in evapo really [TS]

  does come to dominate all of gaming not [TS]

  just portable gaming like they're [TS]

  dominating now what does it mean to have [TS]

  the dominant company in gaming be [TS]

  seemingly so disinterested in gaming is [TS]

  that when using the right word [TS]

  uninterested in gaming I was good those [TS]

  nice well here but but take a step back [TS]

  for one moment you as a highly technical [TS]

  person you're not going to refer to your [TS]

  kid if your kids are playing a device [TS]

  that isn't an iPad you're not going to [TS]

  refer to as an iPad no that's true but [TS]

  like the reason one name comes to sort [TS]

  of dominate that realm is because it's [TS]

  like overwhelmingly popular in the [TS]

  culture if and usually also in reality [TS]

  like the tons of people bought Nintendo [TS]

  Entertainment System so all the kids [TS]

  were on the Nintendo and yeah lots of [TS]

  Sega Genesis sold and some parents did [TS]

  say Sega but I was my contention this [TS]

  whole entire theory is that there's one [TS]

  word that comes to be the cultural [TS]

  touchstone for video gaming and it's [TS]

  usually the console that sells the most [TS]

  copies but not necessarily as in the [TS]

  case of the Xbox where Xbox became the [TS]

  name in my opinion that everyone [TS]

  associates with get always their kids [TS]

  are on the Xbox even when it's not an [TS]

  Xbox even his PlayStation simply because [TS]

  it was a new name and people had done [TS]

  PlayStation for two generations so even [TS]

  though technically savvy parents would [TS]

  be technically accurate it could be that [TS]

  the place this current generation of [TS]

  kids who are now like it's still in [TS]

  single-digit ages the place where they [TS]

  will play most of their games may turn [TS]

  out to be on an iOS device and probably [TS]

  an iPad you know seems likely I mean if [TS]

  only certainly in volume I would imagine [TS]

  just because like casual games has [TS]

  become a thing in the we already won the [TS]

  last console generation which was more [TS]

  or less still you know they were the [TS]

  stronghold of gaming uh [TS]

  and Nintendo for years dominated the [TS]

  portable game space with its gameboy [TS]

  line of products but this is you know [TS]

  the iPad is just broadens the base even [TS]

  farther so it could be that there's a [TS]

  split here and that the iPad comes to [TS]

  dominate gaming but the hardcore gamers [TS]

  like retrench in their little world with [TS]

  the PlayStation 4 and the Wii U you me [TS]

  also whatever the heck they call the [TS]

  next the next next generation of thing [TS]

  and the Xbox 720 Xbox 960 or whatever [TS]

  right but it credits a david mcintosh [TS]

  channel he made that up himself but I [TS]

  think it was a good insight that [TS]

  the word I was may have been looking for [TS]

  that episode was iPad so we're talking [TS]

  to the end of the last show about these [TS]

  weird limits in iOS for displaying JPEGs [TS]

  like super high resolution JPEGs within [TS]

  webpages in WebKit saying if you if you [TS]

  put this mostly for photographers is [TS]

  that what's-his-name [TS]

  Duncan Davidson mm-hmm was put up a blog [TS]

  post like I'm trying to show my awesome [TS]

  super high-resolution photos that I take [TS]

  sees a professional photographer right I [TS]

  don't want them to show on a web page [TS]

  you can show them off and it seems when [TS]

  I put up images of that are like too big [TS]

  or whatever that they start to get [TS]

  subsampled and it's not showing the full [TS]

  resolution on my new Retina right you [TS]

  would think if you send out the highest [TS]

  resolution thing possible that it it's [TS]

  going to display on that device at the [TS]

  highest possible resolution the device [TS]

  can display but in fact there's some [TS]

  kind of threshold there that where if [TS]

  you send it too big than it does [TS]

  something completely unexpected and [TS]

  wrong yeah and this was a breaking story [TS]

  at least for me at the time of last [TS]

  recording and I said ahead and read up [TS]

  too much on it right so we talked about [TS]

  it a little bit and people have written [TS]

  me in and I've done my research and the [TS]

  most pertinent piece I think and I put [TS]

  in the show notes is a link to Apple's [TS]

  developer documentation that says [TS]

  outright JPEG image is larger than 2 [TS]

  megapixels are subsampled that is [TS]

  decoded to a reduced size JPEG [TS]

  subsampling allows the user to view [TS]

  images from the latest digital cameras [TS]

  that's a nice way to spin it so this is [TS]

  built right into you know it's a [TS]

  documented feature that basically to the [TS]

  device may not have the resources to [TS]

  display your humongous 55 megabyte you [TS]

  know what is the thing of the Canon 5d [TS]

  Mark 3 images or whatever uh because we [TS]

  just don't have the capacity to do that [TS]

  so anything that's beyond our threshold [TS]

  and I'm assuming these thresholds were [TS]

  set based on memory or decoding CPU [TS]

  power required to decode them or [TS]

  whatever they're going to subsample it [TS]

  and show a smaller version and so the [TS]

  spin on is that this allows the user to [TS]

  view images from latest digital camera [TS]

  the implication being that if we didn't [TS]

  do this the machine would not simply not [TS]

  be capable of displaying images of this [TS]

  resolution because it would be a RAM [TS]

  issue or CPU issue for decoding or [TS]

  whatever autodidact spelled in a very [TS]

  strange way on Twitter tells me that he [TS]

  thinks it might be because uh and by the [TS]

  way this limitation doesn't apply to [TS]

  Energy's only applies to JPEGs he thinks [TS]

  might be because PNG compression has [TS]

  gotten faster on the the newer iPad [TS]

  hardware but JPEG compression has not [TS]

  advanced at the same rate so it could be [TS]

  that they have some sort of CPU or GPU [TS]

  feature that helps them decode JPEGs [TS]

  like four times faster than they used to [TS]

  be able to you know on this new hardware [TS]

  but the JPEG decompression has not been [TS]

  keeping pace with that and if they you [TS]

  know if they just let you use these [TS]

  giant JPEGs even who wasn't a RAM issue [TS]

  that the decoding time would start [TS]

  becoming an issue so that's an [TS]

  interesting theory as well but anyway [TS]

  the mystery of whether this is a bug or [TS]

  a feature it is apparently a feature and [TS]

  presumably one that will be loosened up [TS]

  as either as Apple figures out a better [TS]

  way to do it or as the devices get more [TS]

  or you know RAM and CPU power or [TS]

  whatever and related to that Mihai [TS]

  I'll get rise par par par are pirate [TS]

  that I don't know sorry I did I think I [TS]

  got me high right I look that one up [TS]

  before the show writes in to point me to [TS]

  a post from someone an apple to the [TS]

  triple W style mailing list which is the [TS]

  the w3.org mailing list for people [TS]

  discussing CSS basically all the people [TS]

  who are members of the I don't know [TS]

  which call it consortium of companies [TS]

  that are members of this committee that [TS]

  makes the cascading stylesheets [TS]

  specifications and on an ongoing basis [TS]

  Apple loves to do this and has done in [TS]

  the past they'll have their [TS]

  representative who is on those lists and [TS]

  participating in this process right the [TS]

  list with the proposal and say here's [TS]

  what we're thinking we're thinking of [TS]

  doing something like this what do you [TS]

  guys think of that to try to open the [TS]

  discussion and usually what happens is [TS]

  the discussion on the notice happens and [TS]

  people debate the pros and cons but then [TS]

  Apple just goes off in implements it's [TS]

  sometimes the Apple people will emailed [TS]

  list after they've already implemented [TS]

  and say here's what we're thinking about [TS]

  the way we already edited WebKit so what [TS]

  do you guys think [TS]

  which probably annoys the people like [TS]

  isn't it supposed to be collaborative [TS]

  and we have a consensus or whatever but [TS]

  as we've talked about in past shows [TS]

  Apple really does not want to wait for [TS]

  any sort of consensus to form it thinks [TS]

  it has an idea it will implement that if [TS]

  the standards body comes up with an [TS]

  equivalent or better standard then that [TS]

  Apple will adopt that as well but in the [TS]

  meantime Apple just wants to get stuff [TS]

  done and so that is relevant to the [TS]

  press discussion because what they were [TS]

  proposing here is a new CSS thing called [TS]

  image [TS]

  image - set that lets you specify in a [TS]

  you know CSS rule instead of just saying [TS]

  you know like background image whatever [TS]

  or just giving you the URL to an image [TS]

  you can give you can set the background [TS]

  image to something that is a set of [TS]

  image so you can say here is the one X [TS]

  version of this image and here's the - X [TS]

  here's the three X or whatever and [TS]

  you're trying to express the idea that [TS]

  these are all the same images but [TS]

  they're all in different resolutions [TS]

  this is a as opposed to using a media [TS]

  query or something where you say okay [TS]

  well if the device has a device pixel [TS]

  ratio of two use this style sheet or if [TS]

  it has a device pixel ratio of three use [TS]

  this rule so you can say okay well on [TS]

  the device pixel ratio of two devices [TS]

  show the two X version of this image [TS]

  versus the other one so media queries [TS]

  applied to the entire page and in the [TS]

  post of the man list which is linked in [TS]

  the show notes there's a little FAQ at [TS]

  the bottom and say why do it this way [TS]

  why not use a media query and the answer [TS]

  is that media queries are claim about [TS]

  the state of the user agent whereas [TS]

  they're trying to make a claim about the [TS]

  relationship between image assets [TS]

  themselves so they're not trying to say [TS]

  anything about oh this is a device for [TS]

  the device pixel ratio of two therefore [TS]

  all these new things apply this is [TS]

  saying that here is associated set of [TS]

  images in various resolutions and what [TS]

  that allows is for the user agent - for [TS]

  example in this example to give read on [TS]

  document you use a lower res version of [TS]

  that asset if the page loads into view [TS]

  where they're way zoomed out right so [TS]

  even though you're on a retina iPad if [TS]

  you're seeing a big a big web page that [TS]

  zoomed all the way out don't load the [TS]

  two X version of that image until they [TS]

  zoom in to save bandwidth for example [TS]

  and if you did a media query that would [TS]

  work with the media queries a solid [TS]

  device pixel ratio is 2 therefore unload [TS]

  the two X versions of all these images [TS]

  and it will take a year in a day eat up [TS]

  your bandwidth cap and all that other [TS]

  stuff and this also keeps the rules [TS]

  about the images together so you don't [TS]

  have like a media query you know it's [TS]

  vise pixel ratio - and then a bunch of [TS]

  CSS and then somewhere else in the [TS]

  document the same same rules repeated [TS]

  but with a different media query prefix [TS]

  this keeps the related images together [TS]

  on a single line here's an image set [TS]

  this low res version the high resolution [TS]

  or whatever so I like this proposal I [TS]

  think it's a good idea and I what I also [TS]

  like to and that me I also sent me the [TS]

  link to as well I'm printing the show [TS]

  notes [TS]

  is the change set in track for the [TS]

  WebKit nightly builds where of this [TS]

  changes added to WebKit so I don't look [TS]

  at the date on that and think that the [TS]

  mailing list post was in February of [TS]

  this year and the check in fro to WebKit [TS]

  was from March 21st so maybe they [TS]

  proposed it and then implement it and [TS]

  now it landed there so if you get the [TS]

  WebKit nightlies I suspect by now you [TS]

  can try out this rule and it seems like [TS]

  really good idea to me and it seems like [TS]

  it solves a lot of the problems that web [TS]

  developers are having with how to [TS]

  correctly serve images to iPad threes so [TS]

  I would expect it to be adopted out of [TS]

  pragmatism and if the CSS working group [TS]

  wants something better they should get [TS]

  moving fast because people are just [TS]

  going to end up implementing this just [TS]

  to get their webpages to look nice in [TS]

  the meantime you get cranky about Apple [TS]

  doing its own thing with web stuff right [TS]

  and you're trying to get out of the web [TS]

  games Mazin effect it was trying to get [TS]

  out of it I just think it did you know [TS]

  there's a the reason why I feel people [TS]

  get upset about this kind of thing is [TS]

  because the companies especially the [TS]

  larger ones [TS]

  Microsoft in particular who've done and [TS]

  I guess you could look at Adobe in flat [TS]

  but companies that come out and do their [TS]

  own thing historically have a history of [TS]

  not executing it very well and or doing [TS]

  it in such a way that it's closed and [TS]

  that right rightly bothers a lot of [TS]

  people and I think that's the concern it [TS]

  was Joe when I when I redid this 5x5 [TS]

  site I had this as this scrolling div [TS]

  that contained the the artwork for the [TS]

  most recent shows up at the top I still [TS]

  have it but I was getting contacted by [TS]

  people and they were saying well [TS]

  sluggish on an iOS device and I saw that [TS]

  and indeed it was a little bit sluggish [TS]

  it shouldn't be it was just a scrolling [TS]

  div but it turns out there's this [TS]

  special funny little WebKit declaration [TS]

  just for iOS devices that you knew about [TS]

  that you told me about that fixed it and [TS]

  made it beautiful works beautifully and [TS]

  it's that kind of thing of course that's [TS]

  never going to [TS]

  supported universally Mozilla isn't [TS]

  going to add that chrome isn't going to [TS]

  add that declaration because obviously [TS]

  for one reason [TS]

  there is no Mozilla or Chrome for an iOS [TS]

  device so they don't need to think about [TS]

  that kind of thing really they don't [TS]

  care [TS]

  but if Apple builds this culture of [TS]

  people who are developing and learning [TS]

  all these special things why isn't that [TS]

  the same as what people had to do for [TS]

  years for Internet Explorer that's the [TS]

  concern is that the more that they go [TS]

  off and do their own thing the more they [TS]

  make special cases special rules [TS]

  different things like that and another's [TS]

  kind of veering in a different direction [TS]

  where you were going that's the concern [TS]

  dude do I worry about that to answer [TS]

  your question and no and it's not [TS]

  because I'm moving away from the web [TS]

  design stuff I still do a lot of it but [TS]

  it's that I feel that building building [TS]

  something that targets a certain device [TS]

  or platform if you want to build [TS]

  something custom you know you're doing [TS]

  it if you want to look up that WebKit [TS]

  declaration to make the iOS browsing [TS]

  experience better you're doing this in a [TS]

  conscious way and it's not like doing it [TS]

  for a browser that a certain percentage [TS]

  of people are going to have on a [TS]

  platform that's shared by everybody [TS]

  you're building something that's custom [TS]

  and unique just for a device for a [TS]

  specific device that you may be [TS]

  targeting and if you've chosen to do [TS]

  that and said this is something extra [TS]

  that I'm going to put in that rides on [TS]

  top of what is already a decent [TS]

  experience then I think it's OK and as [TS]

  long as that's kind of the direction [TS]

  that Apple heads in or that the [TS]

  company's head and in particular saying [TS]

  hey you want to make this better for iOS [TS]

  users do this then I'm alright with it [TS]

  anything that kind of infringes and goes [TS]

  to the next step and says this is the [TS]

  way it should be across the board and [TS]

  that makes me a little uh a little leery [TS]

  yeah I think web developers are usually [TS]

  of two minds about this there's the one [TS]

  level that that you were just talking [TS]

  about it on it's like look you've got a [TS]

  site there's something that makes it [TS]

  perform better like it's not you didn't [TS]

  spend time agonizing over whether you [TS]

  should add that rule once once if it saw [TS]

  that it worked yeah of course you're [TS]

  gonna head not gonna go oh well yeah [TS]

  that fixes my problem for my customers [TS]

  but I really don't want to do that [TS]

  because it could hurt the future of the [TS]

  blah blah blah know you add it like cuz [TS]

  that's [TS]

  that's the one level of operating the [TS]

  second level operating is people who do [TS]

  this for a living and constantly have to [TS]

  do these pragmatic things that make [TS]

  their websites better for customers [TS]

  start to think at a level higher and say [TS]

  oh that's well well and good but what am [TS]

  i doing [TS]

  by what kind of environments is creating [TS]

  and if I extrapolate from this does it [TS]

  make things worse down the road and [TS]

  that's kind of the zelban level of [TS]

  thinking about the web as a larger thing [TS]

  at the same exact time again I'm at you [TS]

  know Sheldon himself is was using all [TS]

  these crazy tricks to get stuff to work [TS]

  for customers but at the same time [TS]

  saying I would really not like to use I [TS]

  would like not to have to use these [TS]

  tricks at all and it would be good to [TS]

  make something standard yeah I pulled [TS]

  for the most part with it's stuff like [TS]

  this I I feel pretty good about what it [TS]

  does mostly because for now I truly [TS]

  believe that it's not its intention to [TS]

  embrace extend and extinguish because [TS]

  it's so much it'd be much more logical [TS]

  explanation as far as I'm concerned is [TS]

  that they simply want to move faster [TS]

  than the w3c process moves you know even [TS]

  even setting aside whether they think [TS]

  their proposal is better than the w3 [TS]

  comes up with as a group or whatever it [TS]

  like they're good they want to ship an [TS]

  iPad 3 they want people to be able to [TS]

  make web pages and absolute look great [TS]

  on it and stuff and so they need [TS]

  something they need something at ASAP [TS]

  they simply can't wait for the process [TS]

  and I think a lot of people think it's [TS]

  rude to like oh well why don't you you [TS]

  know do your proposal let's talk about [TS]

  it'll just implement don't land the [TS]

  commit into the WebKit thing two months [TS]

  later and say well you guys took too [TS]

  long like apples got products to sell [TS]

  and customers to satisfy and I think [TS]

  most of its proposals are reasonable and [TS]

  aren't crazy and don't involve like oh [TS]

  well this extension you know will only [TS]

  work if you have a specific GPU [TS]

  installed and only Apple has access to [TS]

  that GPU like some sort of weird locking [TS]

  type thing I think they just want stuff [TS]

  that works and this is the case where [TS]

  there's no like - WebKit on the front of [TS]

  it so clearly they're there it's a [TS]

  little bit more bold and they usually [TS]

  are what like the WebKit touch whatever [TS]

  scroll like I never remember these names [TS]

  but the little hack to use that edit [TS]

  there when you when you add this to your [TS]

  thing it's not clear that it's a WebKit [TS]

  only thing or maybe I should look at the [TS]

  check in I didn't look at the disk to [TS]

  see maybe they edit it with a - WebKit [TS]

  to begin with even though the proposal [TS]

  edit without but I think Apple is pretty [TS]

  good about backfilling in it you know [TS]

  when there's a standardized version a [TS]

  way to do this they will backfill and [TS]

  say we'll support that eventually as [TS]

  well I think the [TS]

  three people are unsatisfied with the [TS]

  speed at which that happens like WebKit [TS]

  will continue to support the WebKit [TS]

  border-radius whatever it's like we'll [TS]

  come on WebKit when are you going to [TS]

  support our official border-radius money [TS]

  you know there's always that lag where [TS]

  it's the second something as [TS]

  standardized everyone wants to see all [TS]

  the browsers that have vendor specific [TS]

  extensions to immediately roll out [TS]

  support for the standardized version and [TS]

  deprecated the old one but that happens [TS]

  more slowly than people would like to [TS]

  but let's just say you know I feel okay [TS]

  with it but I'm keeping my eye on I keep [TS]

  my eye on you Apple I don't think [TS]

  everybody is everyone is so wary of that [TS]

  and they're held to a very high standard [TS]

  so I think I think it's wise to keep [TS]

  your eye on extensions like that hey [TS]

  let's do our let's do our first sponsor [TS]

  good idea you ready for that yeah all [TS]

  right it's what I love to tell you about [TS]

  studio neat calm have you got your [TS]

  cosmonaut yet no I wish I had it because [TS]

  I'm using lesser reportedly lesser [TS]

  styluses or I really like this by lesser [TS]

  stylist is do you mean your finger my [TS]

  finger no we do have two styluses in the [TS]

  house I don't even know the brands in [TS]

  them I just know I'm not satisfied both [TS]

  them at everybody raves about the [TS]

  cosmonaut gotta get it okay so these [TS]

  guys the studio neat calm guys is two [TS]

  guys that founders of the company [TS]

  they're the ones that came up with the [TS]

  glyph do you remember the glyph this is [TS]

  the little stand slash tripod mount for [TS]

  the iPhone 4 and 4s and this thing [TS]

  sparked and created what what I have [TS]

  dubbed the the indie hardware revolution [TS]

  that is come up with a cool idea for [TS]

  some cool piece of hardware get it [TS]

  started on Kickstarter and and make it [TS]

  and make millions of people happy they [TS]

  invented that well they didn't invent it [TS]

  but they were the first to do it so in a [TS]

  way they did invent it and they also [TS]

  came out with his cosmonaut same concept [TS]

  this is the coolest stylus it's like [TS]

  it's like an adult crayon for an iPad I [TS]

  guess you could use an iPhone to love [TS]

  this thing this thing is is awesome this [TS]

  is why I'm doing so much better than you [TS]

  by the way Jon and draw something and [TS]

  they they have a new product out it's [TS]

  called frame agra fur and this lets you [TS]

  do stop motion picture stop motion [TS]

  picture with your iPhone [TS]

  when you were kid didn't you always want [TS]

  to get some Legos together or some clay [TS]

  and like make a stop-motion movie and [TS]

  you realize that you would need several [TS]

  thousand dollars of equipment and [TS]

  experience as a photographer to even be [TS]

  you don't need that anymore you go get [TS]

  your iPhone you and you get free MOG [TS]

  refer on it and now you're making some [TS]

  motion picture movies and they show you [TS]

  how easy this is it's great you go to [TS]

  studio neat calm and you enter five by [TS]

  five coupon code five by five at the [TS]

  checkout 20% off 20% off so go check [TS]

  them out studio need calm love them they [TS]

  should because they should become a [TS]

  longtime sponsor I'm just going to say [TS]

  that shame on them if they don't I had [TS]

  no idea that the cosmonaut was from the [TS]

  company that made the glyph or you know [TS]

  I thought it was a product from an [TS]

  established big company I had no idea [TS]

  they were kicker I miss this frame Agra [TS]

  think I'm gonna buy this head to the [TS]

  show for my son because it looks awesome [TS]

  in July did I did try to do that many [TS]

  times it's a child and failed miserably [TS]

  because was it 16 millimeter film yeah [TS]

  what was that the film format used when [TS]

  we were kids does not lend it 35 600 it [TS]

  16 went in the little the little cameras [TS]

  that we could have right no no this [TS]

  video video thing instead of still [TS]

  cameras it is it eight millimeter 16 [TS]

  only the really skinny film that would [TS]

  fit it's like the equivalent of a home [TS]

  camcorder exactly needed that gigantic [TS]

  light that would like burn people's [TS]

  eyeballs out the bad thing it was so [TS]

  light insensitive eight millimeter [TS]

  people are saying in the chat room I [TS]

  don't know how many millimeters elevator [TS]

  yeah my my parents are actually [TS]

  converting all that old 8 millimeter [TS]

  film to two DVDs it doesn't look good [TS]

  when you convert it but it's nice nice [TS]

  to try to preserve digitally all our old [TS]

  movies of us when we were kids yeah so [TS]

  go get that I'm sure I'm sure that the [TS]

  I'm sure that the the they would send on [TS]

  here's the coolest thing about the I [TS]

  don't know if I should spoil it I won't [TS]

  in fact I won't I won't spoil it I was [TS]

  going to describe the cosmonaut [TS]

  packaging but I won't wait see for [TS]

  yourself when you get this thing you're [TS]

  gonna love it the way that it's packaged [TS]

  up I'm not gonna ruin it for it because [TS]

  it's very cool packaging these guys are [TS]

  great shame on them for not if they [TS]

  don't sponsor again alright let's get [TS]

  back to the show I'm actually going to [TS]

  get to draw something [TS]

  eventually that's in my list of stuff [TS]

  stock today yesterday oh great so the [TS]

  user-agent stuff and all the image set [TS]

  that was last the follow-up and now [TS]

  we're into my three small topics that I [TS]

  have today [TS]

  start with a late-breaking topic which [TS]

  is seem to have a lot of love like as [TS]

  I'm getting ready to record stories fly [TS]

  through on Twitter or whatever that [TS]

  piqued my interest and I said that's [TS]

  worth talking about so this also [TS]

  happened earlier this morning did you [TS]

  see these stories moving around a Gruber [TS]

  link to it and Horace had a story on it [TS]

  about rim focusing on the enterprise yes [TS]

  this is and this is something that well [TS]

  the way John grew relates it he its [TS]

  title is rim to give up that is his [TS]

  title and he links to Horace's article [TS]

  and yeah it's it's interesting what are [TS]

  your thoughts on this so this is a quote [TS]

  that Horace has at the top of his [TS]

  article and it says quoting from rims [TS]

  new CEO now they've got rid of the [TS]

  co-ceos nigga this new job out for how [TS]

  long did we give that did it last longer [TS]

  than we thought it would last I don't [TS]

  mean yeah not a good idea [TS]

  so Thorsten Heins is name i think says [TS]

  we plan to really thirst and howl I [TS]

  think you're thinking of very similar [TS]

  yes we plan to refocus on the enterprise [TS]

  business and capitalize on our leading [TS]

  position in this segment we believe the [TS]

  BlackBerry cannot succeed if we try to [TS]

  be everybody's darling and all things to [TS]

  all people [TS]

  therefore we plan to build on our [TS]

  strengths I like the fact that you [TS]

  strength Sigma singular there is one [TS]

  over so they got more than one strength [TS]

  right you that are Horace miss the s [TS]

  money copied him now there's a peridot [TS]

  all right so what Horace says in in the [TS]

  in his article is that at one point he [TS]

  says you know focus is a good idea [TS]

  that's great and all but you only [TS]

  succeed if you focus on the right thing [TS]

  and horse says that enterprise is not [TS]

  the right thing right [TS]

  he's an enterprise support is a feature [TS]

  not a product he's channeling his Steve [TS]

  Jobs dismissal of Dropbox there and the [TS]

  thing I wanted to focus on about this a [TS]

  Garba says you know rim gives up [TS]

  that's apt I think I've talked about the [TS]

  enterprise before with scarecrow [TS]

  surround it about what what [TS]

  distinguishes that from the other [TS]

  markets what makes what makes Enterprise [TS]

  different what is enterprise what does [TS]

  that mean and a distinction I drew and [TS]

  whatever show this was I could find it [TS]

  you know people should transcribe all of [TS]

  our shows so I can do a text search that [TS]

  would be nice to everyone do that yeah [TS]

  that's tough job but anyway when I [TS]

  talked about last time I think the [TS]

  distinction I was making is that [TS]

  enterprise means the people who use your [TS]

  products or not the people who buy your [TS]

  products and that separation of [TS]

  incentives is poison because if you [TS]

  don't have to make the people who use [TS]

  your products happy you get you know you [TS]

  end up making your products optimized [TS]

  for the wrong things and BlackBerry had [TS]

  had both going for a while when it was [TS]

  like the king of people love their [TS]

  BlackBerry's the CrackBerry thing and IT [TS]

  departments loved them too because they [TS]

  gave IT departments all the power they [TS]

  need to you know control people's [TS]

  devices and provision them and like they [TS]

  were they were serving their cut their [TS]

  enterprise customers well but the people [TS]

  who use them also liked them as well [TS]

  because RIM wasn't just a company that [TS]

  sold to the enterprise it sold to [TS]

  customers if we go into the year Verizon [TS]

  store whatever new to come with the [TS]

  Blackberry and also work would give you [TS]

  one right so this is like kind of the [TS]

  last fashion of rims success [TS]

  mostly because as customers abandon [TS]

  BlackBerry's because they want iPhones [TS]

  or Android phones or whatever because [TS]

  they're just not keeping up IT [TS]

  departments don't abandon it as quickly [TS]

  because IP departments have different [TS]

  requirements that IT departments don't [TS]

  care as much that newer phones are nicer [TS]

  to use they like the idea that they have [TS]

  all their you know infrastructure and [TS]

  command and control setup for [TS]

  BlackBerry's and changing anything in IT [TS]

  takes a long time and they don't like [TS]

  change so the last bastion of rim [TS]

  strength is in the enterprise because [TS]

  that it's harder for them to change [TS]

  there's a customer just like when their [TS]

  contract comes up they don't get a phone [TS]

  but enterprise big companies don't [TS]

  overnight say well blackberry stinks now [TS]

  let's not use them next time then you [TS]

  get everybody new phones you got to [TS]

  figure out all new infrastructure and [TS]

  forget how your vendors going to be and [TS]

  goals of the stuff so they stick with it [TS]

  I think it's the wrong place to go [TS]

  because if you focus soley unsatisfying [TS]

  the enterprise you're basically saying [TS]

  we don't care how much people like our [TS]

  products we're not even going to try to [TS]

  make a product that people like dudes we [TS]

  just want to make a product the [TS]

  enterprise likes to use we're going to [TS]

  give up selling you know forget it we're [TS]

  never going to convince individual [TS]

  people that this is that our products [TS]

  are good our only shot is to convince IT [TS]

  departments that they should to continue [TS]

  selling with us and is absolutely the [TS]

  worst thing to focus on because you are [TS]

  shooting your own products in the head [TS]

  it's saying that if we're not even going [TS]

  to put it as a goal in our efforts to [TS]

  make people like our products we just [TS]

  cared the IT department likes our [TS]

  products and Horace points out is his [TS]

  thing and who else poses a danger jacket [TS]

  talked about it on Twitter that flies in [TS]

  the face of the trend which I think else [TS]

  talked about in the last show that the [TS]

  eye deep IP departments power is waning [TS]

  and that the new trend is to empower the [TS]

  individual employees of companies more [TS]

  to say you pick what kind of device that [TS]

  you want and we will support for your [TS]

  versus we dictate what everybody uses in [TS]

  the company and the example I gave last [TS]

  time is like companies dictating what [TS]

  kind of cell phone you have to have [TS]

  because they support it but they tend [TS]

  not to dictate what kind of pen you can [TS]

  use because pens don't require support [TS]

  it's like well if you want a pen just [TS]

  tell us you want BIC rollerball blah [TS]

  blah blah model and give it to the [TS]

  office manager person and he'll order it [TS]

  from the stable catalog and you'll have [TS]

  it we don't really care about that but [TS]

  if you say had like an iPhone like whoa [TS]

  whoa well you can't have this strange [TS]

  device on our network and you've heard [TS]

  all these things before the companies [TS]

  that trend is sliding because you know [TS]

  the important top level executives say [TS]

  well I want an iPhone and I'm an [TS]

  important person so I'm getting one and [TS]

  you IT department you work for me so [TS]

  support it and that trend away from [TS]

  centralized control and towards [TS]

  individual choice about computing [TS]

  Hardware all the way down to the stuff [TS]

  they have in their desk and everything [TS]

  all these things that used to be [TS]

  exclusively the realm of the IT [TS]

  department that's that's not helping [TS]

  that train is not helping rim because [TS]

  even if room 100% satisfies the [TS]

  enterprise that makes those guys who [TS]

  work in those jobs are clearly happy [TS]

  even though all their users hate their [TS]

  phones in which they could use iPhones [TS]

  that the power of that group the power [TS]

  of their customer that they're aiming [TS]

  for the enterprise ID people their power [TS]

  is waning too so this is not a good [TS]

  scenario like I said [TS]

  several shows ago talking about who else [TS]

  could challenge I remember when I was [TS]

  talking about was saying who were the [TS]

  mobile space challenge we've got like [TS]

  Android and you've got palm but they're [TS]

  dead and then I said rim and I said dead [TS]

  soon well they continue along that path [TS]

  to death and also I think someone said [TS]

  that wasn't the CEO or someone important [TS]

  in rim when asked is the company for [TS]

  sale he said like we wouldn't you know [TS]

  we're open to that which is basically [TS]

  yes something please buy us please buy [TS]

  us now save us from ourselves bias and [TS]

  bias for our patents and fire all our [TS]

  employees but please give me a golden [TS]

  parachute you know so things not look [TS]

  good for rim and I think this plan is [TS]

  terrible and no one should ever focus on [TS]

  the enterprise for anything you know [TS]

  you're right and less and less these [TS]

  days is there an enterprise more than [TS]

  ever [TS]

  there are startups there are freelancers [TS]

  there companies I mean look at the [TS]

  studio you get two guys that's that's [TS]

  what it takes their IT department is [TS]

  like them and more and more with the [TS]

  smaller and smaller companies it's today [TS]

  it's a great it is a great environment [TS]

  to create a small company and do a [TS]

  start-up and I don't even want to use [TS]

  the term startup scratch that it's it's [TS]

  a great time to start a company and work [TS]

  for yourself and have that kind of [TS]

  independence [TS]

  more so than it's ever has been the [TS]

  infrastructure that we have just as a [TS]

  person using the internet today [TS]

  it's amazing compared to what we had [TS]

  five years ago and I saying that you're [TS]

  going to focus on IT on enterprise [TS]

  rather and those IT departments those IT [TS]

  groups it's just it it's crazy like [TS]

  they're I sure there are still big [TS]

  companies but those companies really [TS]

  from inside out want to make the changes [TS]

  that you're describing they want to say [TS]

  yeah our employees get to pick what kind [TS]

  of device they want or because our [TS]

  employees are going to do what they want [TS]

  anyway outside a government contracting [TS]

  I mentioned this before I have a friend [TS]

  who until very very recently had to use [TS]

  a blackberry because it was it was the [TS]

  only one we think we've talked about [TS]

  this on other shows they make versions [TS]

  of them that don't have cameras on them [TS]

  that the where they can go in and he [TS]

  got you know some kind of secret clear [TS]

  literally some kind of secret clearance [TS]

  that he he cannot have a phone on him [TS]

  that has a camera in it he can't have a [TS]

  phone on him that doesn't support a [TS]

  certain kind of encryption because of [TS]

  the work that he was doing so he had to [TS]

  use a different kind of device well [TS]

  other than that I mean who who wants to [TS]

  use you know who's for I know I actually [TS]

  know somebody who has it as a as a [TS]

  client has room as a client had to [TS]

  switch that phone what do you think [TS]

  about that yeah I see the people at I [TS]

  see people still to this day in [TS]

  companies carrying their black way for [TS]

  work and carrying their iPhone for [TS]

  personal yeah I gave an even in my [TS]

  actual current job when you come into [TS]

  meeting someone puts down their laptop [TS]

  and they put two phones on top of it put [TS]

  the BlackBerry on top but then put their [TS]

  iPhone the top and one is the personal [TS]

  phone and and to my company's credit [TS]

  they realized this is an issue and don't [TS]

  want this to happen they don't want you [TS]

  to have your work self in your personal [TS]

  self and carrying them ORM biz but like [TS]

  it's you know and we're difficult for [TS]

  companies to change the government is [TS]

  like the last bastion of that because [TS]

  talk about difficult to change and like [TS]

  in so many cases as you point out [TS]

  they're actual legitimate reasons like [TS]

  the military is not particularly hasty [TS]

  about qualifying new devices to be you [TS]

  know allowed to be used or whatever so [TS]

  but all these things where there's and [TS]

  you're talking about starting up new [TS]

  companies and stuff like that any place [TS]

  where there's like a barrier to entry [TS]

  you end up with aa drama I don't know [TS]

  the economic terms you end up with [TS]

  imperfect competition where things that [TS]

  actually kind of stink end up being the [TS]

  quote unquote winner in the market [TS]

  because of these barriers and as the [TS]

  barriers fall things are judged more on [TS]

  the merits of what job they're supposed [TS]

  to do you know like it do people [TS]

  actually like the black barrier we're [TS]

  just picking it because they're the [TS]

  winners in the enterprise space and it's [TS]

  hard to start a company or whatever and [TS]

  now is we got all these you know the [TS]

  barrier to creating your own company [TS]

  even for anything that the Kickstarter [TS]

  great thing about Kickstarter I think [TS]

  has been and the interesting thing to me [TS]

  is that suddenly now there was a way for [TS]

  comfort for projects that had big [TS]

  capital investment and that actually [TS]

  affected the physical world like I'm [TS]

  going to make the glyph I'm going to [TS]

  make a thing that attaches you know it's [TS]

  a metal thing I'm not making software [TS]

  I'm not doing something I can do in my [TS]

  basement just upload bits over the wires [TS]

  my house and that's how I do my business [TS]

  I now I have to have like people [TS]

  fabricate things for me in a certain [TS]

  volume for the physical world I'm going [TS]

  to make like I'm going to sell you a [TS]

  thing and that was much harder to do [TS]

  without initial funding whereas the guy [TS]

  in his part in his spare time and his [TS]

  basement can start working on his cool [TS]

  iOS app and Kickstarter funds those type [TS]

  of things as well but once you start [TS]

  making physical things it's like well [TS]

  geez that's the realm of the old school [TS]

  business like now you need you know you [TS]

  can't just make two or three of those [TS]

  widgets you need a capital investment [TS]

  like a real business you need a business [TS]

  loan or something or whatever in the [TS]

  internet says well we've got a way to do [TS]

  that too how about we just show people [TS]

  the thing and if they think it's cool [TS]

  they pledge money for it so all of this [TS]

  makes the things that used to determine [TS]

  our choices for devices or whatever less [TS]

  relevant it's also also kind of a [TS]

  disintermediation thing because where's [TS]

  the bank in this in the Kickstarter [TS]

  thing where is the bank or going man or [TS]

  no I don't know about to look at you I [TS]

  don't know if I can trust you with [TS]

  $10,000 you're gonna make a what for [TS]

  what you're gonna you're gonna make a [TS]

  pin but it doesn't right you pointed it [TS]

  you put it on a metal screen where you [TS]

  don't but the pen has to act like a [TS]

  finger that doesn't sound like you know [TS]

  loan denied and you know you're just out [TS]

  of college and you've never had a job [TS]

  and you don't own a house and you have [TS]

  no credit that's type of stuff it [TS]

  becomes less relevant and so you get [TS]

  better better competition for things [TS]

  versus you know instead of saying all [TS]

  the Pens that are made or only pens by [TS]

  Belkin or other big companies not that [TS]

  they make bad pens or anything like but [TS]

  like the only people who can play in [TS]

  that game are the people who are [TS]

  established businesses who have gone [TS]

  through all the hoops who have filled [TS]

  out all the paperwork who have leases on [TS]

  office space who have employees and all [TS]

  you know you wouldn't get the guy hey [TS]

  I've got a good idea for a pen well [TS]

  that's great you have an idea maybe you [TS]

  go work for Belk increments gonna do it [TS]

  no i'ma try to do it myself and I'm [TS]

  gonna find a way to get money for so I [TS]

  don't how we got to this from rim but [TS]

  it's a how it's all kind of of a piece I [TS]

  think I think you're right that focusing [TS]

  on the enterprise makes bad products and [TS]

  the enterprise the power of enterprise [TS]

  IT is waning and the number of things [TS]

  you could even call an enterprise see it [TS]

  seems at least I don't know if we could [TS]

  say this definitively in our world and [TS]

  the circles we travel and it seems like [TS]

  the more exciting interesting things are [TS]

  coming from companies that didn't exist [TS]

  or people just getting the wherewithal [TS]

  to do something [TS]

  on their own and figuring out how to do [TS]

  it and us collaboratively figure out how [TS]

  to do it you know it really does it it [TS]

  seems like the support infrastructure is [TS]

  finally where it needs to be and that [TS]

  was the big change as I remember when we [TS]

  all experience this amazing joy in [TS]

  wonderment that a couple people or even [TS]

  one person could create this website or [TS]

  web application and you always would [TS]

  hear these stories and you'd see the the [TS]

  older generation the shaking our home [TS]

  add one one guy did that or five people [TS]

  did that and now they're millionaires [TS]

  and they sold - that's normal this uh [TS]

  this oMG pop draws something which I [TS]

  don't know if this is perhaps a segue [TS]

  into your next topic but those guys sold [TS]

  - it was Zynga right for like 200 [TS]

  million bucks and it's like you know a [TS]

  couple few people handful of people [TS]

  that's not a that's the numbers a big [TS]

  deal but the idea that a few people can [TS]

  get together with a few computers build [TS]

  something and get acquired and become [TS]

  instant millionaires that's a brand new [TS]

  idea but we're so used to it by now you [TS]

  know the old the old way to do it was [TS]

  you get a startup you get tons and tons [TS]

  of investment money and you try to go [TS]

  IPO that was the big thing a number of [TS]

  years ago and before that it was this [TS]

  this old-school way of you know look at [TS]

  look at the way that Steve Jobs and was [TS]

  started out they had ideas well they had [TS]

  to go work for company to get those [TS]

  ideas done they couldn't the idea that [TS]

  they were going to go and build a [TS]

  computer out of their garage it was like [TS]

  you'll never that'll never take off I [TS]

  mean everybody knows that's everybody [TS]

  listening to this show knows that story [TS]

  that they had to work at Hewlett Packard [TS]

  they had to work at Atari they had to [TS]

  work at these other places to get stuff [TS]

  done and back then they would take their [TS]

  idea to their boss hey we've got an idea [TS]

  to build a computer do you think you [TS]

  would take this idea can I may I please [TS]

  work on this no nervous I'm gonna be [TS]

  anything and move along I guess I guess [TS]

  we have to try this ourselves we have no [TS]

  choice now it's like screw the company [TS]

  we're not giving them any of our ideas [TS]

  they get eight hours in my day and [TS]

  that's too much you know and they're out [TS]

  there trying to start their own thing in [TS]

  their spare time and of course that's [TS]

  how you would do it and now you can [TS]

  Birkett some device in some physical [TS]

  thing and that's the next generation you [TS]

  know we've had applications web [TS]

  applications then we had iOS [TS]

  applications even the companies that [TS]

  don't want to open their infrastructure [TS]

  and allow developers like Xbox you can [TS]

  write a game for the Xbox I guarantee [TS]

  that the Xbox doesn't like that they [TS]

  don't want they are allowing you to do [TS]

  it but they would prefer to control [TS]

  everything because that's the mindset [TS]

  maybe they're coming around maybe [TS]

  they're seeing further we're doing this [TS]

  that this is a great way to do it but [TS]

  when they started out you could tell it [TS]

  was with great hesitation now it's out [TS]

  there great you build your cool stuff [TS]

  with the Xbox but the next generation is [TS]

  being able to build and fabricate those [TS]

  physical things Kickstarter makes that [TS]

  possible a couple guys show up we have a [TS]

  neat idea here's the prototype do you [TS]

  like it if you like it [TS]

  hey donate we get enough donations well [TS]

  we're going to do this thing and then [TS]

  they do it and it's it's um it's amazing [TS]

  it's absolutely the next generation of [TS]

  things is it that instead of just [TS]

  building something that's really cool [TS]

  and neat that you can see on your [TS]

  computer screen or on your iOS device [TS]

  build something that's real that's [TS]

  physical that people can use pretty soon [TS]

  everybody will have what do they call [TS]

  those dye-sublimation but though those [TS]

  printers that 3d printers yeah [TS]

  three-deep everyone will have one of [TS]

  those you'll be able to create your own [TS]

  gizmo right there your own houses [TS]

  the thing about iOS apps and the reason [TS]

  that goldrush made sense is that like [TS]

  you in your basement in your spare time [TS]

  or whatever you write you not to be in [TS]

  your basement I guess you write you know [TS]

  you write into the paper to help you on [TS]

  your commute to work but you still have [TS]

  your regular job and if it takes off [TS]

  like a I can switch over this is a [TS]

  viable business now no no neither the [TS]

  job now this is my job right and what [TS]

  did you what did you put at risk there [TS]

  did you quit your job first no did you [TS]

  take out a big bank loan no did you have [TS]

  higher employees and get venture capital [TS]

  it was like you can transition into it [TS]

  without the big capital investment [TS]

  physical things that I said are more [TS]

  difficult to do that with but the the [TS]

  strange thing that's happening here is [TS]

  it now you can do how should i phrase [TS]

  this I I want to get back to your idea [TS]

  of [TS]

  the getting acquired it versus doing [TS]

  doing an IPO because I think that that [TS]

  is an anti-pattern that exists and that [TS]

  some people get upset about that you do [TS]

  this cool thing and you don't have to do [TS]

  a big initial investment and then you [TS]

  get then you get acquired and you cash [TS]

  out but then at the end of that what did [TS]

  you really what did you really do you [TS]

  succeeded in making yourself rich right [TS]

  like this is this get some losing I [TS]

  think because everyone hit single for [TS]

  various reasons you succeeded in making [TS]

  yourself rich but then what did you what [TS]

  did you really accomplish how did you [TS]

  change the world versus something like [TS]

  Facebook which is the other great [TS]

  example of Mark Zuckerberg making this [TS]

  thing and steadfastly refusing to sell [TS]

  out right he didn't say what are in [TS]

  Yahoo or Microsoft won like a billion [TS]

  dollar you know it so many offers he [TS]

  said no no I'm not going to sell this he [TS]

  could have he could have cashed out it [TS]

  many times and been extremely rich and [TS]

  been just fine but he kept it to himself [TS]

  because he was trying to model himself [TS]

  after like Steve Jobs Steve Wozniak Bill [TS]

  Gates where you don't sell because for [TS]

  them it wasn't you know no one was [TS]

  rushing to buy Apple as soon as they got [TS]

  a successful Apple to where as in this [TS]

  day and age if you were in your garage [TS]

  and made the Apple 2 so the equivalent [TS]

  successful people would be clamoring to [TS]

  buy you Google would want to buy you [TS]

  Microsoft want everyone want to buy you [TS]

  doesn't happen back then so they made [TS]

  their big companies they became Apple [TS]

  they became Microsoft and that's the [TS]

  other model where you you want to make a [TS]

  thing of lasting value and being [TS]

  controlled and you don't want to cash [TS]

  out so I think the the fact that you can [TS]

  get off the ground and beat and make a [TS]

  company that people want to acquire is [TS]

  good and I don't think there's anything [TS]

  wrong with that I'm people like all you [TS]

  cash out that like that's perfectly [TS]

  valid you know [TS]

  Who am I to complain about it that's [TS]

  what they want to do and that's you know [TS]

  they made the thing they want to sell it [TS]

  bully for them isn't that you know [TS]

  reward for hard work but some people [TS]

  think that's not a girly as someone [TS]

  posted a link to will Shipley's success [TS]

  and farming versus mining thing from [TS]

  2011 right I should put that in the show [TS]

  notes that's a good example this one [TS]

  other thing I want to talk about is the [TS]

  idea that for iOS apps and even physical [TS]

  products for iOS apps you just write it [TS]

  you send it to Apple they take care a [TS]

  lot of details again removing barriers [TS]

  to entry and her physical products [TS]

  Kickstarter [TS]

  with funding then you can you know [TS]

  contract out someone to to manufacture [TS]

  these things for you and work out all [TS]

  the details they are not saying that's [TS]

  easy but it's a thing I think the final [TS]

  barrier to entry and I think it's a [TS]

  really really important one they exist [TS]

  for everybody is say your goal is not to [TS]

  make an iOS app or and not to make a [TS]

  small physical product or an iPad case [TS]

  or something like that what you want to [TS]

  do is make something that's closer to [TS]

  Facebook like a internet scale [TS]

  application for everybody to use like [TS]

  you want to be the next Twitter or the [TS]

  next Facebook and that's you know so [TS]

  that that's your goal so that path is [TS]

  not as clear because the barriers to [TS]

  entry like there's no there's no [TS]

  commoditized way for you to do that [TS]

  there's ec2 and stuff like that but [TS]

  they're still feeling that if you want [TS]

  to be the next Google you're not going [TS]

  to become the next Google building on [TS]

  top of ec2 right because it's not easy [TS]

  for with any amount of money even with [TS]

  venture capital even with just like you [TS]

  know even with unlimited funds how do I [TS]

  make an internet scale application I [TS]

  think that's still more mysterious art [TS]

  then for example making an iOS app or [TS]

  doing physical manufacturing something [TS]

  like that and that's a barrier to entry [TS]

  to the incumbents how do you I become [TS]

  the next Google how do I become the next [TS]

  Facebook even if you get everything else [TS]

  right it's like well then how are you [TS]

  going to make a quote-unquote web-scale [TS]

  application can you can you you know how [TS]

  to write an application that 500 million [TS]

  people can use it once nobody knows how [TS]

  to do that basically everybody who's [TS]

  sort of like you know they stumble [TS]

  through Facebook just figures out like [TS]

  you know they've got a problem solve it [TS]

  got a problem solved but in the end they [TS]

  end up with this weird crazy customized [TS]

  conglomeration of stuff that's not [TS]

  really repeatable anyone else if you ask [TS]

  the people at Facebook like I'm I want [TS]

  to make the next Facebook should I model [TS]

  my infrastructure exactly on yours [TS]

  they'd be like well ours looks like this [TS]

  for reasons XY and Z and if we have to [TS]

  do it all over again starting today we [TS]

  wouldn't do it this way but blah blah [TS]

  blah and the commoditized approach of [TS]

  ec2 and stuff like that it exists but I [TS]

  don't think it's not to the point like [TS]

  where we're like iOS app development is [TS]

  where you can say I'm gonna make an iOS [TS]

  app and Apple's gonna sell it for me and [TS]

  I'm not going to lose sleep over how [TS]

  they sell it like they know how to take [TS]

  credit card money they know how to do [TS]

  all this stuff you know it works [TS]

  if you're making a web scale gigantic [TS]

  internet application [TS]

  you better be losing sleep over geez how [TS]

  do we deal with success how do we end up [TS]

  how do we divide what Twitter had where [TS]

  you had those you know months or years [TS]

  where nothing worked right and it was [TS]

  horrible is it impossible to avoid that [TS]

  is everyone have to go through that that [TS]

  is I think a big big barrier to entry [TS]

  even as all the other types of products [TS]

  that I talked about at the barriers to [TS]

  entry lowering and I guess it's lowering [TS]

  in web-scale applications to it but it [TS]

  still bothers me that seemingly even [TS]

  with infinite money witness Apple it's [TS]

  not it like there's no nobody knows how [TS]

  to make a service that's reliable all [TS]

  the time as reliable as you think it [TS]

  should be just look at Siri Apple has [TS]

  basically unlimited money uh and [TS]

  probably tons of smart people and yet [TS]

  half the time Siri is down and people [TS]

  are cranky about it well how could they [TS]

  not get that right if they can't do it [TS]

  what chance to two guys in the room have [TS]

  to get something off the ground and and [TS]

  not get killed because of these [TS]

  infrastructure problems and not have to [TS]

  like figure out on their own for the [TS]

  umpteenth time just like Facebook had to [TS]

  figure out just like eBay had to figure [TS]

  out just like Apple's figuring out just [TS]

  like Microsoft figures out everyone does [TS]

  everyone have to do it on their own and [TS]

  figure out what do we have to do to get [TS]

  our application to scale it seems like [TS]

  we should be converging towards some [TS]

  idea of how to build a web scale [TS]

  application but we're very very far from [TS]

  that and that that I think is the [TS]

  remaining barrier to entry of like I [TS]

  want to be the next Facebook what's [TS]

  preventing me from doing it is it my [TS]

  ideas this is my skill no it's the this [TS]

  the reality that if you actually [TS]

  succeeded you'd be doomed because you [TS]

  have no idea to make an application of [TS]

  that scale and basically nobody does [TS]

  that kind of depresses me that was quite [TS]

  a tangent that was well let's do our [TS]

  second and last sponsor for today if [TS]

  you'll all out go for it uh it you know [TS]

  you're talking about it's actually ties [TS]

  in somewhat with this topic conveniently [TS]

  you come out with an iOS app you want to [TS]

  get discovered you want to get this [TS]

  thing out there you want to get this out [TS]

  in front of the world so how are you [TS]

  going to do it you come out with a [TS]

  really cool game right and and then you [TS]

  you get gets submitted they prove it and [TS]

  you say oh I want this thing to come out [TS]

  and you pick the day and that same day [TS]

  that very same day Angry Bird space [TS]

  comes out [TS]

  and within moments that thing is the [TS]

  number one paid app in the entire store [TS]

  it's all anybody's ever talking about [TS]

  and your app comes and goes nobody ever [TS]

  notices it and you you don't get to [TS]

  start your own company you don't get to [TS]

  say no to Zynga when they offer to you [TS]

  because nobody ever finds your game and [TS]

  that's the end of the story right that [TS]

  happens to people all the time is there [TS]

  anything you can do maybe there is this [TS]

  is where apps fire comes into the [TS]

  picture because finding things as a [TS]

  consumer finding things in the App Store [TS]

  no matter whether it's iTunes App Store [TS]

  or whether it's this Google Play or the [TS]

  it's very difficult apps fire changes [TS]

  all that they have these really awesome [TS]

  guides they're designed to help people [TS]

  find the best apps games everything it [TS]

  will help you find them and if you're a [TS]

  developer if you're creating this you [TS]

  want a service like this you want to say [TS]

  how is my app getting get found tons and [TS]

  millions of people uses these they just [TS]

  got this 148 apps award they were just [TS]

  nominated to the top 50 must-have apps [TS]

  for Android they're people making [TS]

  Android apps John should be telling it [TS]

  tomorrow not me all right and I'll tell [TS]

  him in any case their philosophy their [TS]

  belief is that every good app deserves [TS]

  to be discovered and and they'll help [TS]

  you get your app promoted and this is [TS]

  this is it's a great service I don't [TS]

  know what more to say about it you get [TS]

  if you're making an app and you're not [TS]

  looking at this shame on you so here's [TS]

  the deal 10% off use a coupon code 5x5 [TS]

  10% off and the first developer that [TS]

  contacts them they have a set up a [TS]

  special email address five by five at [TS]

  apps fire com [TS]

  they will get in their entire ad [TS]

  campaign will be free so you get apps [TS]

  fire calm slash five by five and when [TS]

  you're there you sign up 10% off with a [TS]

  coupon code five by five thanks very [TS]

  much taps fire for supporting the show [TS]

  and before I forget I also want to [TS]

  mention about the these show nuts that [TS]

  John takes hours of his time he should [TS]

  be working he is instead [TS]

  be working he is instead [TS]

  finding links submitting them to our CMS [TS]

  or if painstakingly organizing them and [TS]

  you can find those at 5x5 dot TV slash [TS]

  hypercritical and and in this case / 61 [TS]

  it's episode 61 you can see all of those [TS]

  links that he is collected there and [TS]

  they are there in the show notes and [TS]

  people are off and email me I get at [TS]

  least an email every day or two about [TS]

  this is there any way that I can see [TS]

  these show notes without having to go to [TS]

  the website and the answer is yes you [TS]

  can just subscribe to the to the feed [TS]

  with your favorite RSS reader and all of [TS]

  the links and things will show up right [TS]

  there so we can say thanks very much to [TS]

  the the burly men of help spot com who [TS]

  create the best helpdesk software in the [TS]

  business for making that possible I'd [TS]

  also tell the people who are using RSS [TS]

  for that to be careful if you're using [TS]

  an RSS reader that aggressively catches [TS]

  stuff like Google Reader because [TS]

  occasionally I'll add one last show no [TS]

  it's linked like right after the show [TS]

  finish airs or whatever and if you're [TS]

  using Google Reader you're never gonna [TS]

  see that link because Google Reader [TS]

  caches seemingly forever and cannot be [TS]

  convinced not to cache it anymore [TS]

  the RSS articles like I had I think I've [TS]

  said that before but I had like some [TS]

  tumblr spam that I deleted it's still if [TS]

  you go to the Google Reader feed for my [TS]

  tumblr blog you still see that spam [TS]

  there even though it's been gone for you [TS]

  know months no way to flush that out no [TS]

  no way to do it so anyway that's a [TS]

  complaint about Google Reader but do be [TS]

  careful and I would encourage people to [TS]

  actually put the website oh and looking [TS]

  at the chatroom here some people [TS]

  apparently are not sure what the sponsor [TS]

  code is for studio need do can you [TS]

  repeat that again yes it is very hard to [TS]

  remember for people so I apologize it is [TS]

  the number 5b why and the number five [TS]

  yeah they said they tried that and [TS]

  here's something else you're missing in [TS]

  this in the chat room this is what go in [TS]

  there and too much negativity I'm taking [TS]

  Sinai our vacation from it that's why [TS]

  that's why I'm there for you I'm your [TS]

  proxy so here holy cow says and I don't [TS]

  know what this is related to but I [TS]

  thought it was worth repeating oh man if [TS]

  I had a dollar for every time I tried to [TS]

  impress a girl by buying a domain name [TS]

  that's that's the five by five chatroom [TS]

  in a nutshell and desk so they're saying [TS]

  the coupon code doesn't work I will I'll [TS]

  get on that I [TS]

  has been working maybe they've been [TS]

  inundated and they've they've that 20% [TS]

  has come back to bite them and now they [TS]

  owe people money I don't know I did that [TS]

  says they worked for him he was 5x5 just [TS]

  ordered a cosmonaut it worked so really [TS]

  yeah so it may be an unrelated problem I [TS]

  will also say that somebody who had last [TS]

  week before these guys started [TS]

  sponsoring last week and that the parent [TS]

  leads person is a big 5x5 fan a big [TS]

  listener they they went out and after [TS]

  hearing was it you and I who were [TS]

  talking about I was talking to somebody [TS]

  in one of the shows about the cosmonaut [TS]

  and they went out and bought one and [TS]

  then hours later they heard though [TS]

  they're sponsoring they wrote him an [TS]

  email they said listen I just bought [TS]

  this thing is there anything you can do [TS]

  for me and they said oh we'll give you [TS]

  20% off [TS]

  they gave him 20% off very nice I think [TS]

  there was a you know I don't know if [TS]

  everybody can make that happen but they [TS]

  did on the while we're on the chatroom [TS]

  just see bring ask me I'm still ignoring [TS]

  the abun to review are you referring to [TS]

  the Joe Perillo thing where he tries out [TS]

  of bun 2 and that video ha right I [TS]

  actually started watching that and I'm [TS]

  only like a quarter through it it's just [TS]

  not holding my interest obviously I'm [TS]

  not really that interested in every I [TS]

  think the reason is not holding my [TS]

  interest is that regardless of how well [TS]

  or how badly this attempt to use this [TS]

  particular Linux distribution goes I [TS]

  know what lies beneath in Linux and I [TS]

  know how thin the shell is between ok I [TS]

  don't know you could argue that the [TS]

  shell is just as thin - Mac OS 10 but [TS]

  like at a certain point you fall off a [TS]

  cliff on Linux there is the GUI they [TS]

  provide for you which is certainly not [TS]

  as support not supported as well as the [TS]

  Mac OS 10 GUI and then beneath that is [TS]

  Linux which I we all know is not viable [TS]

  for regular people to deal with at all [TS]

  in any way shape or form so I'm I'm just [TS]

  I don't know I'll watch it anyways you [TS]

  can learn stuff about using direction by [TS]

  watching and I will eventually watch the [TS]

  entire thing but nothing and it is going [TS]

  to convince me that therefore Linux is [TS]

  the next mass-market consumer platform [TS]

  even though Andrew [TS]

  is Linux and you could say like Android [TS]

  is an example like if you give someone [TS]

  an Android phone you're not afraid that [TS]

  at some point they're gonna going to [TS]

  have to like you know install an RPM or [TS]

  like edit edit a file at C or something [TS]

  like it's not going to happen even [TS]

  though it's quote-unquote Linux but [TS]

  Ubuntu and Linux on the desktop has [TS]

  still not quite reached that threshold I [TS]

  think of well it's Linux but you don't [TS]

  have to know it's Linux all right so [TS]

  maybe it'll get there someday and you [TS]

  know that's the perennial joke the year [TS]

  of Linux on the desktop when did that [TS]

  start [TS]

  1998 right like for whatever reasons it [TS]

  hasn't happened we all agree it hasn't [TS]

  happened and you know I if it did happen [TS]

  I would be open to it like for example [TS]

  Android no one is saying oh you can't [TS]

  use Android because it's Linux and [TS]

  regular people can't use Linux it's not [TS]

  even a fact or not even brings that up [TS]

  like it's clear to everybody when you [TS]

  have successfully hidden the world of [TS]

  UNIX that has actually lying beneath of [TS]

  a particular thing I think Mac OS 10 has [TS]

  clearly done that Android has clearly [TS]

  done that there are probably other [TS]

  examples was webOS Linux based ooh I [TS]

  just assume everything is these days I [TS]

  guess webOS was a believe a Linux based [TS]

  I don't know yet do you know what what [TS]

  exactly what flavor of it but it was [TS]

  their own thing but yeah I believe it [TS]

  was in all of the apps in that we're [TS]

  JavaScript yeah but it like Ubuntu and [TS]

  the lint the desktop Linux distributions [TS]

  are still kind of in an old world of [TS]

  like no this is real Linux okay what [TS]

  that means to me is the Linux will show [TS]

  through eventually and there we it'll be [TS]

  bad seen all right I actually have two [TS]

  more small things here but I know [TS]

  everyone fit them both in I have will [TS]

  shepley's post about the Mac App Store [TS]

  and then I have draw something should I [TS]

  do both of them one of them your choice [TS]

  tell me them and them again you were [TS]

  going so quickly I always do will [TS]

  Shipley's host about the Mac App Store [TS]

  but I did like that I did like that post [TS]

  and then draw something we got to do [TS]

  draw something though right so I can do [TS]

  both or just one so your choice based on [TS]

  time constraints how about this we'll [TS]

  start with draw something and we'll see [TS]

  how how deep we go into there that [TS]

  rabbit hole okay so draw something for [TS]

  people don't know is a game that came [TS]

  out on the App Store a couple weeks ago [TS]

  maybe a month I don't know and it became [TS]

  very popular it's basically like [TS]

  pictionary where you [TS]

  wrong picture you get a word in draw a [TS]

  picture and then you send that picture [TS]

  to somebody else and they have to guess [TS]

  what word you were drawing that picture [TS]

  in response to and then you know so it's [TS]

  a asynchronous multiplayer kind of like [TS]

  words with friends or the other Scrabble [TS]

  type things be drawn to be online at the [TS]

  same time to play with each other it [TS]

  seems like such a natural fit for iOS [TS]

  devices that it mazes me that no one [TS]

  made this game before it really does [TS]

  this is one of those things that the [TS]

  first time you play like how I've seen [TS]

  this before and then you realize no no [TS]

  you haven't or maybe you have maybe the [TS]

  games like this had existed on how many [TS]

  episode is like 500,000 apps for all we [TS]

  know there could be you know but just [TS]

  for whatever reason whatever combination [TS]

  of like awareness and serendipity and [TS]

  marketing and critical mass and whatever [TS]

  this became popular and it just does [TS]

  that viral thing where it spreads or you [TS]

  get it someone else gets it so [TS]

  eventually like we're all playing draw [TS]

  something at this point I'm playing it [TS]

  you're playing it everybody is playing [TS]

  with it I'm still playing Words With [TS]

  Friends by the way so you know some of [TS]

  these trends seem I like asynchronous [TS]

  multiplayer because I like the idea of [TS]

  just like if I want to have two seconds [TS]

  of fun and thought and then it goes away [TS]

  and I don't have to be online at the [TS]

  same time is somebody ah but I think [TS]

  everybody every tech nerd who played [TS]

  draw something and maybe also every [TS]

  artist but I don't know immediately [TS]

  things like bar this game is popular and [TS]

  it's got critical mass and everyone is [TS]

  playing it but within five minutes of [TS]

  using it I can think of a hundred things [TS]

  that they should know differently in [TS]

  this application that would make it a [TS]

  better application and that's that's the [TS]

  one of the other sort of non merit-based [TS]

  factors that leads success that makes [TS]

  people angry and that one is like [TS]

  popularity and critical critical mass [TS]

  like we all hate Facebook or a lot of [TS]

  people hate Facebook but Facebook is [TS]

  where all the people are same thing with [TS]

  eBay so like when something that that [TS]

  has a network effect gets critical mass [TS]

  it becomes frustrating to people who say [TS]

  like well if I was to judge this thing [TS]

  on its quality as a game as compared to [TS]

  say there was an alternative it was [TS]

  better or even know if there is but I [TS]

  can see that this actually isn't that [TS]

  great but it's got this other advantage [TS]

  that we think it's quote unquote unfair [TS]

  that well everybody's on it therefore [TS]

  it's a barrier to entry to competitors [TS]

  that we think is not based on the [TS]

  quality of the product but it's based on [TS]

  other factors based on its popularity or [TS]

  whatever I definitely get that feeling [TS]

  about this now I will [TS]

  one caveat I will say is that it's [TS]

  possible to explain away a lot of these [TS]

  complaints or try to explain them away [TS]

  by saying yes that would make the [TS]

  application easier to use or better or [TS]

  it would make drawing more efficient or [TS]

  whatever but the goal of this [TS]

  application is not to be a drawing app [TS]

  it's not Adobe Illustrator it's not you [TS]

  know it's not anything it's supposed to [TS]

  just be fun so this you know this thing [TS]

  that makes drawing more difficult [TS]

  actually that's part of the challenge [TS]

  like it's because it's a game and so we [TS]

  think that's part of what makes it fun [TS]

  is you know oh you know that's that [TS]

  that's not us being and not being able [TS]

  to make good drawing tools that's part [TS]

  of the challenge of the game [TS]

  so I mostly don't buy that but I have to [TS]

  put that out there and say that you know [TS]

  the goal of this thing is not to let [TS]

  people draw very well the goal is to [TS]

  make a fun game but I would say that [TS]

  even judge based on the fun factor it [TS]

  falls down because especially for tech [TS]

  nerds and people who use lots of apps [TS]

  and stuff interface inefficiency is not [TS]

  fun right like game play where they put [TS]

  barriers in your path and have you know [TS]

  people shoot fireballs at Mario and put [TS]

  pits in his path and every like well [TS]

  this is Mhairi level be much easier just [TS]

  got rid of all these pits these [TS]

  bottomless chasms if you just get rid of [TS]

  them I could just run in a straight line [TS]

  but that clearly wouldn't be fun but [TS]

  when you keep ratcheting it back to like [TS]

  oh now this is just a really bad drawing [TS]

  app and I don't find that fun because [TS]

  I've used lots of drawing apps and I [TS]

  know how you can make this better so [TS]

  other aspects are harder to justify I [TS]

  haven't talked about the particular ones [TS]

  there's categories other aspects are [TS]

  harder to justify in terms of fun game [TS]

  play type thing and those are those are [TS]

  things that everyone is knows repeat [TS]

  repeated words is the biggest one the [TS]

  word list from which it chooses seems to [TS]

  be very limited so in the 19th time you [TS]

  have to draw poop or you don't have to [TS]

  drop poop it's just easy to draw as soon [TS]

  as you start drawing it the other guys [TS]

  like all these guys cleared your own [TS]

  poop I've seen poop like nine times [TS]

  before and I've drawn the same word to [TS]

  the same person multiple times I drew [TS]

  password for somebody twice like within [TS]

  a day and a half alright so what lines [TS]

  you just not pick that word if you've [TS]

  repeated it on both ends it's annoying [TS]

  because you do always want to pick like [TS]

  the three coin word or whatever the most [TS]

  difficult one [TS]

  uh and when you're guessing you don't [TS]

  want to guess it based on the fact that [TS]

  I've already had this word so I know [TS]

  what it probably is even before they [TS]

  start drawing you just look at the set [TS]

  of letters you know like up I know what [TS]

  that is a skateboard or whatever uh it's [TS]

  but that's not a fun factor that doesn't [TS]

  add to the fun of the game it decreases [TS]

  the fun of the game so that is terrible [TS]

  and everyone complains about repeated [TS]

  words bugs bugs obviously do not [TS]

  contribute to the fun factor if you load [TS]

  up the thing and you don't get to see [TS]

  what the person guessing you're drawing [TS]

  which is part of like taking your turn [TS]

  you get to see them trying to guess what [TS]

  your word is yeah that's competitive [TS]

  sometimes it just doesn't show it you [TS]

  like where the hell was that up sorry [TS]

  bug you know any kind of bugs like this [TS]

  in there are bugs is not as buggies [TS]

  worthless friend was and its worst all [TS]

  days but it's still got bugs when you do [TS]

  see someone like when you guess the word [TS]

  successfully it fast forwards the end of [TS]

  their drawing like say you guess it [TS]

  halfway through the drawing you guess [TS]

  the word successfully says hey you're [TS]

  correct and then it shows and by the way [TS]

  this guy drew for ten more minutes and [TS]

  here's the final version of the picture [TS]

  and then you get one two and then [TS]

  disappears and you can never see it [TS]

  again so my example is I always wanted [TS]

  to show like my wife hey look at this [TS]

  here's the this person's final drawing [TS]

  of whatever isn't it cool or isn't it [TS]

  ridiculous or whatever by the time I can [TS]

  turn my ipod over to face her it's [TS]

  already gone and there's no way to go [TS]

  back and look at that that seems super [TS]

  dumb it's not easy to switch accounts on [TS]

  a single device if you have like one big [TS]

  iPad and someone's using it like okay [TS]

  well I want to play my games oh well you [TS]

  know it's not this should be like a big [TS]

  switcher on top like the idea that this [TS]

  is partially due to the fault of Apple [TS]

  it's not recognizing the shared nature [TS]

  of iOS devices but I don't know if you [TS]

  have this thing but like on an iOS [TS]

  device like okay these are the apps for [TS]

  the kids and these are mom's apps and [TS]

  these are dad's apps and god forbid like [TS]

  you both want to use Instapaper on the [TS]

  iPad if you have one shared iPad because [TS]

  I'm it's like who's logged in since [TS]

  we're constantly logging out signing in [TS]

  with a new thing and reloading [TS]

  everything is just a waste of time [TS]

  especially for games like this if you [TS]

  have a single iPad where everyone's have [TS]

  drawn the iPad because it's big make an [TS]

  easy way to say okay now mom's going to [TS]

  do her game now dad's going to do his [TS]

  without going back through the settings [TS]

  and entering stuff make a switcher in [TS]

  there and the big one the big one this [TS]

  kind of falls into the oh it's making a [TS]

  more difficult category but I think it [TS]

  that's not a valid justification is the [TS]

  lack of undo the lack of undo is [TS]

  terrible because the drawing tools are [TS]

  not particularly easy to use and if you [TS]

  do make them [TS]

  stake it with no one do you have to like [TS]

  painstakingly erase that bad line by [TS]

  trying to match it with some other line [TS]

  no one do seems crazy to me like it [TS]

  doesn't seem like a fringe featured [TS]

  seems like it should have been in there [TS]

  on day one night in time I'm multiple [TS]

  levels undo just 1 undo and the one that [TS]

  really annoys me is this this particular [TS]

  iOS bug that haunts me is that when my [TS]

  battery hits the run 20% it puts up the [TS]

  Oh 20% battery remaining and that [TS]

  dialogue will come up like 19 times an [TS]

  Axman for some results dismiss it I'll [TS]

  do stuff and it'll come up again will [TS]

  come again each time that comes up if [TS]

  I'm in the middle of drawing when that [TS]

  comes up I know that when I tap the ok [TS]

  button it draws something is going to [TS]

  draw a line from wherever my finger was [TS]

  when in a straight line to where I tap [TS]

  the okay terrible and with no one do I [TS]

  now have to erase that one and whatever [TS]

  was underneath it yes and then redraw [TS]

  that in last and so the drawing tools [TS]

  themselves like the sizes of brushes [TS]

  they give you it's like you know tiny [TS]

  and then the next one up is way too big [TS]

  obviously there's no pressure [TS]

  sensitivity but that's not their fault [TS]

  really although if they really want to [TS]

  go whole hog having a support for [TS]

  styluses the support pressure with [TS]

  Bluetooth or something would be really [TS]

  neat now - oMG pops credit they did a [TS]

  blog post that tried to address all [TS]

  these concerns and they say here are the [TS]

  things they have planned for upcoming [TS]

  versions they want to be able to share [TS]

  drawings and Twitter and Facebook what's [TS]

  the idea of being able to see drawings [TS]

  again put drawings into your photo [TS]

  library undo for your last brushstroke [TS]

  is prominently featured on the list [TS]

  divided of features that they're going [TS]

  to add more words that's a bullet point [TS]

  so that's good better performance and a [TS]

  bunch of fixes for bugs and stuff so [TS]

  it's frustrating to me that these [TS]

  features don't exist but you can I kind [TS]

  of have some sympathy of like oh so you [TS]

  make this drawing game you want to get [TS]

  the version won out you just want to get [TS]

  the simplest thing that possibly works [TS]

  and all of a sudden becomes a wildly [TS]

  popular and then everyone's yelling at [TS]

  you for not having all the features that [TS]

  you plan for 1.1 and you thought ten [TS]

  people use 1.0 and then 20 people use [TS]

  1.1 and then like by the 1.5 then you [TS]

  would be successful but somehow you were [TS]

  successful 1.0 and everyone's yelling [TS]

  about your application so I do have some [TS]

  sympathy there but I feel like undo in [TS]

  particular I wouldn't ship the 1.0 [TS]

  without that because it just makes the [TS]

  game frustrating instead of Hart now the [TS]

  final aspect of this and this is [TS]

  Zynga comes in is the in-app purchase of [TS]

  crap of buying more colors buying what [TS]

  else can you borrow the bombs that make [TS]

  the game easier because you can [TS]

  eliminate when you're guessing the [TS]

  person's word you don't have a keyboard [TS]

  in front of you have a set of letters [TS]

  that are jumbled you won't use all the [TS]

  letters that are there but the letters [TS]

  that make up the word you're supposed to [TS]

  guess are in that mix and by hitting the [TS]

  bomb button it deletes a bunch of the [TS]

  letters delete all of them except for [TS]

  the ones you need I don't even know I [TS]

  ran into bombs long ago but you can buy [TS]

  these things either with it with in-game [TS]

  currency and every time you correctly [TS]

  guess something you get one two or three [TS]

  of these little in-game coins but you [TS]

  can also buy these in-game coins with [TS]

  actual real live money through and in [TS]

  that purchase and then you spend these [TS]

  coins like tokens in an arcade to buy [TS]

  more colors and stuff like that and [TS]

  in-app purchases cuz there's another [TS]

  love/hate relationship with these things [TS]

  people do feel nickeled and dimed buy [TS]

  in-app purchases but there are two [TS]

  separate things here the feeling of [TS]

  being nickeled and dimed like you [TS]

  individually me individually you [TS]

  individually any individual person may [TS]

  say I don't like applications where they [TS]

  have in app purchases for stuff like [TS]

  that because I feel like I'll did not [TS]

  just buy the game that I gotta buy this [TS]

  now I gotta buy that I gotta buy this [TS]

  extra thing I just want to pay and have [TS]

  the game right that's one thing the [TS]

  second thing is the actions of people in [TS]

  aggregate and they are opposed to each [TS]

  other because I think if you talk to [TS]

  everybody don't you feel nickeled and [TS]

  dimed when you have to do a bunch in [TS]

  that purchase everybody says yes but [TS]

  then if you look at all people not just [TS]

  one person and say what does in that [TS]

  purchases do for the income of [TS]

  developers it's like a money fountain it [TS]

  makes tons and tons of money so people [TS]

  all say they hate it but people keep [TS]

  doing it and everyone's like well that's [TS]

  not me I would never do that I'm not the [TS]

  person who does is in that purchases [TS]

  right it's it's the other people but if [TS]

  you're a company it's very it's very [TS]

  hard not to do something that you know [TS]

  that will produce lots of money because [TS]

  the decisions that people make and the [TS]

  things they say about how they feel are [TS]

  - are so opposed in this particular case [TS]

  internet purchases work on like basic [TS]

  pricing psychology like the sunk cost [TS]

  fallacy like well I already bought the [TS]

  game now spending one more dollar for [TS]

  the fancy colors I can justify that [TS]

  because like well if I don't it's like a [TS]

  waste that I even bother buying the game [TS]

  right instead of just walking away from [TS]

  but they're gonna [TS]

  more money into it and then of course [TS]

  there's a desire to win once you get [TS]

  into that like he did match and words [TS]

  with friends I hear words of friends is [TS]

  some way for you to buy an advantage too [TS]

  that's why a couple people I know stop [TS]

  playing it when you know when you want [TS]

  to get that you want to win you like I [TS]

  need more colors I got I got a I gotta [TS]

  have more colors cuz I keep losing to my [TS]

  friend in this because I can't I don't [TS]

  have orange or something I don't have [TS]

  seen uh the competitive gets going like [TS]

  ah it's a dollar fine and it's so [TS]

  frictionless and so easy to do in that [TS]

  purchase that you'll find yourself [TS]

  buying it there's another app I was [TS]

  actually gonna do a whole section on [TS]

  this but didn't want to be unfair to [TS]

  them but I'll mention now anyway that [TS]

  paper application did you see that yeah [TS]

  brand-new paper app yep a Gruber link to [TS]

  it and it's a great they're unusual [TS]

  beautiful I describe it as a an [TS]

  electronic version of those notebooks [TS]

  that hipsters carry around like the [TS]

  really precious beautiful moleskin you [TS]

  know it's like I'm in it this is it if [TS]

  the video shows like if you are kind of [TS]

  like an arty person who spends your day [TS]

  walking the city looking for interesting [TS]

  scenes and then you sit down and you [TS]

  sketch the scene with your with your [TS]

  creativity you are a beautiful and [TS]

  unique snowflake and all that stuff ah [TS]

  that's the that's the image they're [TS]

  going for and I don't want to seem like [TS]

  I'm making fun of hipsters because I [TS]

  think that's perfectly valid but the [TS]

  application itself which looks gorgeous [TS]

  by the way like these these notebooks [TS]

  look awesome and they're customizable [TS]

  and you know all the drawing tools look [TS]

  great it looks like a beautiful website [TS]

  beautiful application everything that it [TS]

  looks awesome but when you get it if you [TS]

  want to paint you have to spend in the [TS]

  show whatever it is da 99 and if you [TS]

  want to write you have to spend like [TS]

  it's it's kind of like opendoc the [TS]

  division of opendoc where you buy kind [TS]

  of a container and then tools you want [TS]

  to use within that container are [TS]

  additional items only now it's been it [TS]

  with in-app purchases one way to looking [TS]

  at is it saying well we could have sold [TS]

  your $30 owing out but we'll send you [TS]

  sell your one dog drawing app and you [TS]

  just buy the tools that you need right [TS]

  but the other way to look at it is like [TS]

  I was making jokes when it came out like [TS]

  so you can buy paint and then you can [TS]

  buy right I'm like well well of course [TS]

  when you start they have the first time [TS]

  you have to buy view otherwise the [TS]

  screen is blank the entire time so I've [TS]

  purchased view and now I can see the [TS]

  paper okay now I'm going to purchase [TS]

  draw and now I can mark the paper I'm [TS]

  going to purchase right and now I can [TS]

  make words but if you try to draw a [TS]

  letter [TS]

  detects them and tells you you can you [TS]

  know it sounds like I'm down on the [TS]

  application I think whoever developed [TS]

  this application did a great job [TS]

  it looks awesome I didn't buy it myself [TS]

  so I haven't actually tried it but from [TS]

  all the videos and everything it looks [TS]

  like a great job doing an application [TS]

  and also I think the people who buy this [TS]

  well for the most part be very satisfied [TS]

  with it because their target audience [TS]

  hits all their buttons you want a [TS]

  beautifully designed elegant application [TS]

  it's fun to use and makes you feel [TS]

  creative and matches something you [TS]

  already liked in the physical world if [TS]

  you like those little notebooks that [TS]

  cost a bazillion dollars if you have a [TS]

  notebook fetish which I shouldn't make [TS]

  fun of because we all have our own [TS]

  fetishes of things that we like to buy [TS]

  for way too much money having electronic [TS]

  version of that is cool too right so I [TS]

  think this will hit its target audience [TS]

  but it bothers me that like that they [TS]

  had to go this route that it was I don't [TS]

  know if there was a debate of saying [TS]

  should we sell the ten dollar [TS]

  application or should we sell the cheap [TS]

  one and then have the in-app purchases [TS]

  and if you're a business I I would even [TS]

  have trouble of saying here's why you [TS]

  shouldn't do in that purchases because [TS]

  of their saying it's a free download [TS]

  it's even better like it should be [TS]

  charge money for this or should we have [TS]

  it be a free download into everything [TS]

  through in-app purchases and you know on [TS]

  the one hand you're gonna say well make [TS]

  it'll make customers feel better like [TS]

  the Instapaper velocity of like you just [TS]

  want to buy one thing like you didn't [TS]

  want to do in app purchases for fonts [TS]

  because it just just doesn't feel right [TS]

  to him right and that is a very [TS]

  principled stand because truth be told I [TS]

  think you can make a lot more money by [TS]

  basically annoying people by doing the [TS]

  in-app purchases that practice has shown [TS]

  that the freemium model especially for [TS]

  anything that has that is in remotely [TS]

  game-like the freemium model of give it [TS]

  away for free or cheap as possible and [TS]

  then charge for add-ons that makes you [TS]

  tons of money wait like all these online [TS]

  multi you know multi user MMORPG games [TS]

  massively multiplayer online [TS]

  role-playing games and stuff like that [TS]

  they used to be I'll give us 50 bucks [TS]

  and you can play World of Warcraft and [TS]

  there's a monthly fee on top of that and [TS]

  then you know the model and the far-east [TS]

  was always or it was the game is very [TS]

  free or very cheap and then you buy [TS]

  stuff in-game and Western developers [TS]

  like oh you can't do that we get in 60 [TS]

  bucks for everybody buys this game we're [TS]

  gonna think we were to give them this [TS]

  game for you know for hope they're gonna [TS]

  buy horse armor it's intense you know [TS]

  that's stupid those guys are suckers but [TS]

  eventually the Western developers [TS]

  usually for the game [TS]

  we're becoming not popular like oh geez [TS]

  not a lot of people are playing you know [TS]

  Lord of the Rings Online or Dungeons & [TS]

  Dragons online we're like we don't have [TS]

  the critical mass and we're the worker [TS]

  crushed us again and we split all these [TS]

  millions of dollars making this game uh [TS]

  you know we gotta do something all right [TS]

  I guess we'll go free-to-play and so [TS]

  that okay you can download this for free [TS]

  and play for free [TS]

  other than we'll sell you stuff in-game [TS]

  and suddenly their revenue is quadruple [TS]

  and then everyone you know notices like [TS]

  wait what's that what's that going on a [TS]

  Western developer did that and it worked [TS]

  and so now everybody has figured out [TS]

  that this this works like gangbusters it [TS]

  makes you tons of money it's just a [TS]

  shame that most of the people who [TS]

  consider themselves you know hardcore [TS]

  gamers and connoisseurs of games don't [TS]

  like it and I bet if you even ask the [TS]

  people who are being nickeled and dimed [TS]

  by this type of thing like you feel you [TS]

  feel like you're this is a nice thing to [TS]

  do that would say no but they'll say it [TS]

  just as they're buying like you know the [TS]

  special bomb bird that blows up the [TS]

  whole thing or buying the bombs the [TS]

  dying the new colors or buying the bombs [TS]

  to kill things a word with friends and [TS]

  so I think all game developers all [TS]

  developers in general are trying to [TS]

  strike a balance but Jesus hard to walk [TS]

  away from that money so if you know you [TS]

  can quadruple your revenue and the other [TS]

  guy at the table saying yeah but won't [TS]

  we feel kind of sleazy and the other guy [TS]

  says quadruple revenue who's gonna win [TS]

  that argument you know it's not it [TS]

  luckily Marco does not have a board of [TS]

  directors that he has to talk to he's [TS]

  just got to make a decision for himself [TS]

  in-app purchase for fonts er everybody [TS]

  gets the spots everybody gets the fonts [TS]

  executive decision no vote needs to be [TS]

  taken you know even though he does have [TS]

  that one employee but it is his wife so [TS]

  I think he can persuade her possibly it [TS]

  you know messes before childbirth maybe [TS]

  after he will lose some some credibility [TS]

  but it this this is a challenge for [TS]

  everybody and Draw Something does okay [TS]

  but this not great I personally will [TS]

  never do an in-app purchase for [TS]

  something like this and if there were [TS]

  things I could not do in the game [TS]

  without spending more money I wouldn't [TS]

  do it I would be much happier to spend [TS]

  five dollars more for the game then to [TS]

  have to buy colors and have to buy bombs [TS]

  and that's about all that stuff now you [TS]

  can get bombs without paying a cent [TS]

  simply by playing the game but the [TS]

  pricing structure is set and this is [TS]

  another trick of these games the pricing [TS]

  structure is such that you will have to [TS]

  play a long long time to get enough [TS]

  money to do this so you get like three [TS]

  coins every time you get the hardest [TS]

  possible word right [TS]

  and the like a new new set of bombs cost [TS]

  like 400 coins so you're gonna have to [TS]

  play a hell out of this game or you just [TS]

  plunk down a few bucks and get like 500 [TS]

  coins to begin with right mm-hmm so that [TS]

  balance of like well you never really [TS]

  have to pay everything you can do this [TS]

  name you can do for free [TS]

  if you spend 8,000 hours playing it and [TS]

  that's that's something that everyone [TS]

  agrees it's not good so I really don't [TS]

  like this trend towards in-app purchases [TS]

  but I don't know what to do about it [TS]

  because I totally see the point that [TS]

  bucket this is what makes you more money [TS]

  you know what people say and what people [TS]

  do to different things and there's no [TS]

  way to reconcile that like how can you [TS]

  be a successful company and make these [TS]

  awesome applications if if this is the [TS]

  way you make money the only sort of [TS]

  silver lining I think is the sort of the [TS]

  Android model where all the apps are [TS]

  free and they all have ads in them and [TS]

  the iOS model of most of the time people [TS]

  would rather just pay two bucks for the [TS]

  app and not have the ads in it that [TS]

  shows that it is possible for for like [TS]

  the light side to win out even though it [TS]

  seems like only on the Android side no [TS]

  one wants to buy anything and you get [TS]

  much more distribution if they even [TS]

  angry birth was free on Android is it [TS]

  still free on Android [TS]

  Angry Birds most popular app in the [TS]

  entire universe was free on Android with [TS]

  ads because they didn't think that he'd [TS]

  get Android people to pay whatever few [TS]

  bucks for it whereas on on iOS they [TS]

  always had the paid version so iOS is [TS]

  the white knight in this realm of like I [TS]

  don't know some somehow holding the line [TS]

  on making people pay for a product that [TS]

  they enjoy instead of giving them for [TS]

  free and then trying to suck more money [TS]

  out of them once they're in the [TS]

  application and specifically and draw [TS]

  something I would like to apologize to [TS]

  you for not getting Aladdin correctly [TS]

  obviously I do not know how to spell the [TS]

  word Aladdin I lived I thought there [TS]

  were two L's very frustrating well you [TS]

  saw afterwards I'm sure that it was but [TS]

  that was a good one wasn't it how's your [TS]

  dream perfectly fine I immediately got [TS]

  that it was supposed to be Aladdin I [TS]

  first you type lamp you type lamp fresh [TS]

  yeah yeah which is there because you [TS]

  hadn't you were just watching but there [TS]

  were clearly more letters than lamp I [TS]

  know so I hope that was gonna be like [TS]

  lamp something lamp or about it up [TS]

  anyway when I went for Aladdin and I was [TS]

  one letter short and I thought there [TS]

  were two elves and there was not another [TS]

  L I just moved on to other letters and I [TS]

  could not figure it it's almost comical [TS]

  to me how I'm almost immediately it [TS]

  seems like it's without [TS]

  - an automatic thing that as as soon as [TS]

  the drawing begins you start tapping the [TS]

  little shuffle of letters some people do [TS]

  and some people don't occasionally I do [TS]

  but sometimes I just want to give it a [TS]

  chance if people draw different speeds - [TS]

  like when you have the slow drawers you [TS]

  know they're gonna take a year and a day [TS]

  before they draw this the words just [TS]

  guessing you just like wait like they'd [TS]

  run the grass that drawn the sky during [TS]

  the cloud sometimes they're just [TS]

  trolling you like and Markos troll did [TS]

  you see that tweet that he did [TS]

  oh no the drawing he did for me the word [TS]

  was starfish and he drew an entire beach [TS]

  scene and incredible detail like the [TS]

  water and the person laying on the towel [TS]

  under the umbrella and the sidewalk and [TS]

  the banana smoothie stand from Arrested [TS]

  Development I'm assuming that's what [TS]

  that was and then at the very end drew a [TS]

  little star next to the seashore and put [TS]

  an arrow towards it and that was like 10 [TS]

  minutes into this drawing so that was [TS]

  intentional troll but other people do [TS]

  that unintentionally I can start doing [TS]

  that now I didn't know that was it even [TS]

  that was a thing it is a thing sometimes [TS]

  I do it unintentionally - alright that's [TS]

  all I haven't draw something I think we [TS]

  I think we get a wrap but I think [TS]

  because your other the will Shipley [TS]

  topic yeah that's probably that's a [TS]

  bigger topic it's a great topic oh I [TS]

  have one more well we can do an [TS]

  astronaut got one more thing to add in [TS]

  here we can do it after dark if you want [TS]

  to whatever you'd prefer I think I want [TS]

  to try squeeze it in here but I see [TS]

  let's close it in this is it a thing for [TS]

  for Marco and it's kind of an in [TS]

  comfortable converse an uncomfortable [TS]

  conversation that we have to have with [TS]

  Marco or that someone has to have with [TS]

  Marco and it could go one of two ways [TS]

  either he already knows everything I'm [TS]

  about to say in which case the [TS]

  uncomfortable conversation is geez you [TS]

  knew all this already and still your [TS]

  your position has not changed or he [TS]

  didn't know this and it's going to make [TS]

  him sad and you're gonna be [TS]

  uncomfortable that you're making him sad [TS]

  and it revolves around his dream car the [TS]

  BMW m5 that was discussed many time all [TS]

  right I don't know if he knows this or [TS]

  not but I've known this for months and [TS]

  months and I think everybody knows this [TS]

  but he's never brought it up to my [TS]

  knowledge I listen to all his shows and [TS]

  maybe I missed it or forgot it but he [TS]

  has not brought this up and it makes me [TS]

  think either he doesn't know it or is in [TS]

  denial about it this BMW m5 4-door sedan [TS]

  high-performance expensive version of [TS]

  the mid-range BMW sedan [TS]

  BMW is the ultimate driving machine as [TS]

  you all know that's their their slogan [TS]

  it's all about the driving experience [TS]

  the thrill and joy of driving and the [TS]

  joy of driving involves all the things [TS]

  that kind of gearheads like you know [TS]

  going fast good handling not a lot of [TS]

  body motion to the wind in your hair if [TS]

  it's a convertible the roar of the [TS]

  engine the feel of the steering [TS]

  everything involved with the driving [TS]

  experience well the BMW m5 is moving [TS]

  little more towards the luxury side [TS]

  where luxury cars don't want the outside [TS]

  to be getting in so much on you're [TS]

  cruising on the highway you want a [TS]

  smooth cruising experience you don't [TS]

  want to hear a lot of road noise or [TS]

  things slapping against the tire or wind [TS]

  noise going like that so it's sealed up [TS]

  very tightly and it Lexus for example is [TS]

  a manufacturer that concentrates in that [TS]

  we want complete isolation I want you to [TS]

  feel like you're in a serene cocoon as [TS]

  you travel down the highway less [TS]

  concerned about handling that's always [TS]

  been there you know there are there [TS]

  things starting with the Oz 400 oh they [TS]

  do have sporty cars as well but BMWs [TS]

  always been the opposite but BMWs being [TS]

  pushed more towards the luxury side [TS]

  simply because everybody's trying to [TS]

  reduce wind noise road noise vibration [TS]

  stuff like that well with the m5 and the [TS]

  platform that's built on BMW has managed [TS]

  to seal that sucker up so well that [TS]

  sometimes you can barely hear the engine [TS]

  and hearing the engine roar is part of [TS]

  the experience of driving a [TS]

  high-performance car like people you [TS]

  know love to drive on top gears will do [TS]

  this all the time any time you drive the [TS]

  Ferrari through a tunnel you roll down [TS]

  the window and you just wail that engine [TS]

  you just hear echoing off the walls [TS]

  that's part of the experience of driving [TS]

  a car [TS]

  well the m5 is so well sealed up that [TS]

  even when you're just like flooring it [TS]

  it sounds kind of distant like there's [TS]

  too much isolation you can't get that [TS]

  engine sound so what BMW has done is [TS]

  they play engine noises over the car [TS]

  stereo in response to what you're doing [TS]

  with the throttle they don't and it's [TS]

  not a microphone in the engine [TS]

  compartment playing you know relaying [TS]

  the sound which would be bad enough so [TS]

  you're saying it this is it's not your [TS]

  engine that you're hearing it's some [TS]

  it's a pre-recorded engine it they have [TS]

  a series of pre-recorded engine samples [TS]

  that they play in through the car stereo [TS]

  in in response to you using your pedal [TS]

  and I don't know how any self-respecting [TS]

  car and [TS]

  easiest can a wouldn't know this by now [TS]

  because it's been in all the the trade [TS]

  press of car magazines for months and [TS]

  months and months and be how do you how [TS]

  do you square that with the idea of the [TS]

  ultimate driving machine and performance [TS]

  cars to know that what you're hearing [TS]

  are pre-recorded samples of an engine [TS]

  that they're mixing the other data based [TS]

  on throttle position and all these other [TS]

  types of things I just don't know why [TS]

  anybody who's having kids would want [TS]

  would even consider that vehicle it does [TS]

  it just a what what mindset well it has [TS]

  enough room for so what lots of cars [TS]

  have enough room and and it's it's a fun [TS]

  car drive the performance is great and I [TS]

  thought who cares though well you know [TS]

  if you're a car guy you care and I [TS]

  thought of it because I saw this this [TS]

  YouTube video of someone showing like [TS]

  let's compare the engine note of the old [TS]

  m3 with the new m5 and they were [TS]

  recording it outside the cars behind [TS]

  them where the exhaust is and it just [TS]

  made me think again like when you're in [TS]

  that car you're gonna be hearing an mp3 [TS]

  or something of some engine they [TS]

  recorded in Stuttgart and they're mixed [TS]

  you know that's so Marco I'm sorry to [TS]

  break this news to you if you didn't [TS]

  know and if you didn't know I don't know [TS]

  how you can continue to put that car as [TS]

  your your pinnacle car that you're [TS]

  probably not going to buy anyway because [TS]

  it's very expensive and too impractical [TS]

  but really okay just he'll get it just [TS]

  to prove a point [TS]

  pre-recorded engine sounds this I mean [TS]

  that's just it's crazy I was trying to [TS]

  think of a good analogy I spent a long [TS]

  time don't think a good analogy and I [TS]

  could not come up with one I for some [TS]

  reason I kept going back to like it's [TS]

  like adding a laugh tag to Arrested [TS]

  Development but that's only probably [TS]

  only because Marco did that supposed [TS]

  rested development reference and whose [TS]

  troll drawing to me and draw something [TS]

  but whatever the equivalent is it's like [TS]

  it's like playing pre-recorded engine [TS]

  sounds in a BMW that's my analogy for [TS]

  you and elicit it eats an analogy before [TS]

  people who are listening to this who are [TS]

  BMW aficionados email me I used to own a [TS]

  BMW I test drove I think 20 or 25 cars [TS]

  before I bought it I you know ordered it [TS]

  custom ordered it so it was built just [TS]

  for me ah I've been in that place and I [TS]

  totally get I was not the car enthusiast [TS]

  John that you are and I never could have [TS]

  been but I'd sure did love that car [TS]

  and I look back if I could go back in [TS]

  time and just tell myself like this is [TS]

  this is going to cost you a lot of money [TS]

  and a lot of time in the dealership [TS]

  getting little things fixed and [TS]

  everything else and like helping me [TS]

  understand that that it didn't matter [TS]

  what it was all about was like your kids [TS]

  and family and like having fun and like [TS]

  I wish I could go back in time and and [TS]

  detail D get that money back but don't [TS]

  you think like that's an appropriate [TS]

  diversion for that time in your life [TS]

  what you know what yes it was it was for [TS]

  sure but the amount of stress that the [TS]

  car caused me of like not wanting to get [TS]

  it scratched always wanted getting it [TS]

  washed and getting the RIC tires for it [TS]

  and and the money that it costs to like [TS]

  replace the brakes and the time for the [TS]

  cost of one tire on that car I could get [TS]

  my current vehicles all four tires and [TS]

  the last twice as long - and I just you [TS]

  know what up but I did had fun [TS]

  I have driving I was spending a lot of [TS]

  and this is the other thing this is how [TS]

  I justified it to myself at the time [TS]

  John I was in that car a lot I had a [TS]

  long commute so I wanted to create a [TS]

  wonderful little cocoon for myself [TS]

  because there were no podcasts for me [TS]

  for me to just didn't enjoy in and in [TS]

  that but now if I can load all my kids [TS]

  and my whole family and all the crap [TS]

  that comes along with them and get [TS]

  somewhere it comfortably and safely and [TS]

  not spend too much money on gas like [TS]

  that's all it's really about all these [TS]

  are the little details that that people [TS]

  you know think about in life like and [TS]

  that just seems to fall away when you're [TS]

  there and your kids are smiling it [TS]

  doesn't nothing else seems to matter [TS]

  yeah it's true when I on the m5 by the [TS]

  way I want to clarify in case into [TS]

  someone was thinking of setting me free [TS]

  m5 and yeah well you will accept one [TS]

  right the m5 is an awesome car the [TS]

  problem with it it's not this doesn't [TS]

  make the m5 a bad car it's just a bad [TS]

  decision like this what's a what's the [TS]

  solution to this problem my solution [TS]

  would be to not play pre-recorded engine [TS]

  sounds in the car can you disable here [TS]

  okay so here's something I remember from [TS]

  from my BMW days if the you could [TS]

  customize a lot of the behavior for [TS]

  example when you put the car into [TS]

  you park what should happen you know [TS]

  should should the doors unlock should [TS]

  just the driver's side door unlock like [TS]

  you can completely customize all of that [TS]

  maybe this is oh you know if you're [TS]

  driving away if you reach five miles an [TS]

  hour then the door should automatically [TS]

  lock no I want it to happen at 10 miles [TS]

  an hour they can program that for you [TS]

  maybe this is something you can simply [TS]

  say turn that off I think there's a [TS]

  prominent switch turning off I just [TS]

  think the whole idea like the fact that [TS]

  they even suggested doing that and they [TS]

  followed through with it just strikes me [TS]

  is wrongheaded and like a it's like the [TS]

  the car manufacturer equivalent of a [TS]

  code smell like well something's [TS]

  something's like how does that even come [TS]

  out I think is actually just a big [TS]

  switch it says like turn off the [TS]

  whatever active blah blah blah you know [TS]

  I guarantee they'll be a way to turn out [TS]

  there always is I'm just saying like I [TS]

  know this is a symptom of something and [TS]

  and anytime you see someone at m5 you [TS]

  know the car nerds are going to be like [TS]

  how those pre-recorded engine sounds [TS]

  like even if you turned it off like it's [TS]

  a mark of shame it's like a scarlet [TS]

  letter that you bought it can you [TS]

  imagine like you're gonna buy Ferrari [TS]

  and say well your sorority listen is [TS]

  engine well actually it's pre-recorded [TS]

  it you can not hear the entire press is [TS]

  strapped to the engine you know yeah [TS]

  it's and that's like where BMW has to [TS]

  decide what it is I can't even believe [TS]

  this happened like the first time I read [TS]

  it I hope they were joking surely they [TS]

  won't do this and then sure enough the [TS]

  cars are shipping and it actually does [TS]

  this this is a terrible mistake on the [TS]

  bangl levels i'm i pronouncing his name [TS]

  correctly car people in the chat room [TS]

  the BMW stylist who took over styling [TS]

  their cars and made a series of [TS]

  incredibly hideous cars that everybody [TS]

  hated and everyone complained about it [TS]

  this is I think a mistake on that level [TS]

  where you just don't do this it's just [TS]

  not it's not appropriate so feel free to [TS]

  send me that in five it is fantastic car [TS]

  I actually like how it looks - but [TS]

  pre-recorded engines sounds snow it's no [TS]

  good so that was it that was my mark oh [TS]

  that's it uncomfortable conversation [TS]

  with Marco and I hope this doesn't mean [TS]

  that he won't give me a ride in his m5 [TS]

  course when he drives it across country [TS]

  to WABC that'd be the way to go [TS]

  safe cars that was the one thing I liked [TS]

  about in a very safe German him [TS]

  good car to have for that reason it's [TS]

  true better be safe for what you pay [TS]

  only exactly I say if you have the means [TS]

  that how they recommended here both that [TS]

  movie from the eighties [TS]

  what movie was that can you get any [TS]

  melon I can't it it is uh I can't [TS]

  believe I can't believe that you don't [TS]

  know I have many things in my head from [TS]

  the 80s but not always associated [TS]

  metadata this is this is a definitive [TS]

  movie for our generation of people they [TS]

  are Gator yes a fair in villa rent are [TS]

  you reading the chat room or something I [TS]

  know my friend B to beat the chat room [TS]

  to it I am it sits in the scene where [TS]

  they are - speaking of Ferraris they're [TS]

  taking the Cameron's Ferrari out and [TS]

  this is after he's you know he's driving [TS]

  and he's talking about how wonderful the [TS]

  car is and if you have the means I [TS]

  highly recommended it's true so that's [TS]

  true BMW as well but the key is if I [TS]

  have the means and part of your I think [TS]

  part of your paranoia about parking far [TS]

  away and getting scratched is because [TS]

  you weren't a billionaire if you're a [TS]

  billionaire I think your your concern [TS]

  about scratches on your BMW would be [TS]

  greatly diminished I certainly agree [TS]

  with you and that was the thing is that [TS]

  I I did I knew I knew that anything that [TS]

  would happen with that car from just [TS]

  from having a you know before that from [TS]

  having a Volkswagen that which we got [TS]

  like my wife is driving it and somebody [TS]

  I don't even want to say rear-ended [TS]

  because that implies any kind of speed [TS]

  at all they were in a parking lot [TS]

  and I think they were going like at [TS]

  about a mile an hour and just gently [TS]

  bumped the back of the car almost didn't [TS]

  notice it but then looked at it and oh [TS]

  that that was you know that was $1,200 [TS]

  worth of damage for you know something [TS]

  minor like that forget what happens in a [TS]

  BMW let me forget it just simply forget [TS]

  it you have to have you have to have so [TS]

  much spare cash just it just to keep one [TS]

  of those things going and that's the [TS]

  thing as you look at the and this is I [TS]

  was fooled into this because I look at [TS]

  you look at the cost of the car and you [TS]

  say well it's not that much more than [TS]

  I'll pay [TS]

  you know and an Acura it's not it really [TS]

  isn't the 3-series that I had it's not [TS]

  hold that much that much more and you [TS]

  look at any sell that for what we're [TS]

  getting the comfort to safety the the [TS]

  the wonderful experience of driving it's [TS]

  not that much more but it's much more [TS]

  expensive all along the way and my whole [TS]

  focus over the years has been trying to [TS]

  simplify my life and eliminate things [TS]

  and get one thing that's going to last a [TS]

  very very long time with the least [TS]

  amount of maintenance the least amount [TS]

  of care the least amount of concern and [TS]

  you know what last week our van sum is [TS]

  something happen is someone brushed [TS]

  again you know like they were backing [TS]

  out and you could see where they brushed [TS]

  against like the bumper and left a [TS]

  little bit of their paint there left a [TS]

  little bit of paint it didn't like [TS]

  scratch it but it was just like this [TS]

  rubbing and paint my wife comes down [TS]

  like something happened in the car [TS]

  that's all right I'll I'll see you even [TS]

  get out and you know I took we have this [TS]

  what is a new finish or whatever that [TS]

  thing is a little orange now you know [TS]

  there's that there's like it's a little [TS]

  version haven't you put that on a little [TS]

  cloth wipe it it's gone it's good as new [TS]

  Oh is there scratch that maybe no we're [TS]

  not gonna stress out about I got better [TS]

  things to do you know and and that's the [TS]

  kind of like that had been to be and oh [TS]

  my god how could you let that happen [TS]

  while I was in the store with oh my gosh [TS]

  what are we gonna do alright I'll take [TS]

  it to the thing we'll get an estimate [TS]

  you know because you want to keep the [TS]

  car perfect you can't drive your BMW [TS]

  around with a scratch on it you can't do [TS]

  that with minivan it's gotta scratch [TS]

  scare ya all our cars are beat to hell [TS]

  well you also you also live up in [TS]

  Northeast which is that's normal and I [TS]

  don't want to impugn the person who has [TS]

  caused many of these things so I will [TS]

  not name this person but it is not me [TS]

  then nobody else in you and your kids [TS]

  are not of Drive sure honey she doesn't [TS]

  listen this show yes but but yeah that's [TS]

  the thing like you know I'm I'm very [TS]

  into cars and I read all these car [TS]

  magazines and have my whole life but I'm [TS]

  not a millionaire like Marco so what I [TS]

  actually drive is a 2002 Honda Civic [TS]

  with many many scratches and dents on [TS]

  the bumpers all of which I never even [TS]

  considered repairing that's right why [TS]

  you know like those plastic bumpers one [TS]

  piece of plastic and it's like even on [TS]

  the Honda Civic it's like 500 bucks for [TS]

  the piece of pie flavored install it [TS]

  is having a scratching you remember I'm [TS]

  going with the scratch my bumper every [TS]

  time and the end result of that after a [TS]

  decade of driving is tremendously [TS]

  scratched bumpers yeah we've got my car [TS]

  my car my my wonderful pilot when in one [TS]

  of our first weeks here in Austin we [TS]

  were driving somewhere and somebody was [TS]

  making a turn [TS]

  they improperly actually we were driving [TS]

  straight they didn't turn correctly they [TS]

  went and they were trying to get around [TS]

  a bus and kind of brushed against the [TS]

  side of our car that it has you know [TS]

  there's there some little indentation [TS]

  dent crumpled mark thing on the side of [TS]

  the car land so what are you gonna do [TS]

  about it [TS]

  car door door opens you get that you're [TS]

  gonna get the door panel fixed you know [TS]

  much that cost 1500 bucks [TS]

  and what are you getting out of it a [TS]

  nice you're looking door like functional [TS]

  thing is one thing a pop a tire you [TS]

  gotta get a fix yeah who's the car [TS]

  anymore the engine has a problem that's [TS]

  going to cause it to die you have to fix [TS]

  it even if it costs a lot because you [TS]

  want the engine to keep working but [TS]

  cosmetic damage is repairing cosmetic [TS]

  damages they realm of people with more [TS]

  disposable income than I have and you [TS]

  know what else if you lease if you lease [TS]

  the car a lot of people listen to this [TS]

  show lease it is not they charge you for [TS]

  that stuff oh yeah oh you've got to get [TS]

  that fixed [TS]

  you better hope the you and you have to [TS]

  carry full full coverage which you [TS]

  should probably do anyway but you you've [TS]

  got it and then you get a going you [TS]

  could be inconvenience because you get [TS]

  to go and drive out to the auto repair [TS]

  the the body repair shop those body [TS]

  shops are not located in nice places [TS]

  near the shopping mall so you can you [TS]

  know go to Barnes & Noble while you and [TS]

  get some coffee [TS]

  it's it's in like the whatever the worst [TS]

  part of town even if you think that you [TS]

  don't have a bad part of town where you [TS]

  live that's where you'll have to go to [TS]

  the body shop and you'll go to impugn [TS]

  the reputation of body shop owners know [TS]

  the owners are probably nice people they [TS]

  just they just have to they just have to [TS]

  locate their things way out in the [TS]

  middle of nowhere behind that the big [TS]

  iron gates so you go there and then you [TS]

  sit down you wait and a guy comes out [TS]

  and then he has to write up the estimate [TS]

  the estimate takes forever and it comes [TS]

  out as twice as high and you say well [TS]

  I'm paying this out of pocket oh well [TS]

  let me do another estimate for you then [TS]

  and they come what do you want do you [TS]

  want real parts or do an aftermarket [TS]

  parts or what are aftermarket parts well [TS]

  they're basically piece-of-crap parts [TS]

  that are just like the originals but we [TS]

  spray-paint them here and they won't [TS]

  perfectly match but we'll paint other [TS]

  parts of your car to make the match and [TS]

  you better even better not like we'll go [TS]

  through a regular car wash because the [TS]

  paint will come off but no no it they're [TS]

  fine and then you have that and in the [TS]

  back of your mind you know that's not [TS]

  going to be as good but you go with the [TS]

  aftermarket parts because they're less [TS]

  than half as much as the regular parts [TS]

  so of course you go with them and they [TS]

  can get them much much sooner and you [TS]

  drop your car off and maybe your [TS]

  insurance company gets you a loaner car [TS]

  maybe they get you a rental car which is [TS]

  going to suck and it's not going to have [TS]

  the car seat in it and it's not going to [TS]

  fit right and you're not going to be [TS]

  able to do all the things you normally [TS]

  do and then they're going to take two or [TS]

  three times as long to get the repair [TS]

  actually done on your car then then you [TS]

  ever thought it would possibly take and [TS]

  the insurance money isn't going to cover [TS]

  everything because see when they took [TS]

  that bumper off they found underneath it [TS]

  there was more damage and they can try [TS]

  to send it back to the insurance but if [TS]

  you do that it's going to take an extra [TS]

  week so do you just want us to do it now [TS]

  yeah okay fine we'll do it I'll pay the [TS]

  difference then they do it it comes back [TS]

  it looks pretty good but now the door [TS]

  creaks and it didn't used to creak and [TS]

  you know you have your car back and [TS]

  you've lost you know weeks and hours and [TS]

  hours of your time and you've driven [TS]

  around a crappy car or you can just [TS]

  leave the dent well you can't leave it [TS]

  down on a BMW Canyon I probably could [TS]

  not I wouldn't be able to I never was [TS]

  able to a Ferrari maybe not but I'm [TS]

  willing to be tested like I say to [TS]

  certain people in my life [TS]

  the rule for driving is like the rule [TS]

  for peas and potatoes on child's play [TS]

  which what is the rush the cars don't [TS]

  touch all right this thing if you think [TS]

  about this if you dwell on this for a [TS]

  while it really is mind boggling that we [TS]

  have thousands and millions of metal [TS]

  machines hurtling through our streets [TS]

  and pretty much all the time would they [TS]

  don't touch it's like the unwritten law [TS]

  of driving everywhere except for maybe [TS]

  India or something [TS]

  sorry Indian listeners they think that [TS]

  the term is Native American now down [TS]

  valga the cars don't touch they don't [TS]

  touch each other no touching of the cars [TS]

  anywhere at any time no touching and [TS]

  when they do touch it's it's a big deal [TS]

  it's an accident don't you know it's [TS]

  like an invisible barrier that we all [TS]

  maintain in our minds like no touching [TS]

  cars no touching and that's the rule I [TS]

  try to live by and driving cars no [TS]

  touching this if you don't touch you [TS]

  don't have to deal with that [TS]

  repair story that you just went through [TS]

  there yeah but of course if you're a [TS]

  billionaire you just throw that car when [TS]

  you buy brand new one right or you have [TS]

  your people take it for you and you did [TS]

  one of your several other cars that are [TS]

  at your disposal [TS]

  exactly assuming they've been [TS]

  appropriately detailed we've morphed [TS]

  this into an after dark though yes well [TS]

  anyway we will let this go now people [TS]

  can follow John siracusa on Twitter s I [TS]

  RAC u.s.a [TS]

  on twitter i'm dan benjamin on twitter [TS]

  this has been hypercritical share your [TS]

  thoughts and comments with john go to [TS]

  5x5 TV slash contact and to please rate [TS]

  the show in itunes that we don't ask [TS]

  that a lot but it really does help this [TS]

  show it helps new people find the show [TS]

  and that means more sponsors which means [TS]

  we can keep doing the show so thanks [TS]

  everybody for tuning in and have a great [TS]

  week [TS]

  you [TS]