45: Star Wars is Not a Blog Post


  this is hypercritical weekly talkshow [TS]

  ruminating on exactly what is wrong in [TS]

  the world of Apple and related [TS]

  technologies and businesses nothing is [TS]

  so perfect that it can't be complained [TS]

  about by my co-host John siracusa I'm [TS]

  Dan Benjamin today is December 9th 2011 [TS]

  this is episode number 45 we would like [TS]

  to say thanks to our sponsors smile [TS]

  software and Squarespace we'd also like [TS]

  to mention that this episode is brought [TS]

  to you [TS]

  bandwidth for it by stitcher smart radio [TS]

  you can hear all the shows from five by [TS]

  five thousand other great podcasts on [TS]

  demand and on the go the stitchers free [TS]

  mobile app I love this app here's goto [TS]

  stitcher dot-com / 5 fi ve download it [TS]

  today and you might even win a hundred [TS]

  bucks John sir is a Jonathan or John [TS]

  siracusa just John just don't wait and [TS]

  so if I were to if we were to go pull [TS]

  out your birth certificate jail it's [TS]

  alright it's what you would see on it [TS]

  not jail win that's right I'm a fan of [TS]

  the jail in spelling not me no need the [TS]

  age just English hmm so I'm not a back [TS]

  to 100% today do I sound ok oh you sound [TS]

  great yeah oh this is this is me with [TS]

  the stuffy nose and I still have a cough [TS]

  too so I will try to I'll try to be [TS]

  muting what I COFF unlike certain other [TS]

  John's with an H instead he had his hand [TS]

  on the finger on the mute button and in [TS]

  cough the whole time yeah something you [TS]

  know if York office too bad sometimes [TS]

  you just can't just can't make through [TS]

  the button you're just coughing all the [TS]

  time but I'll do my best [TS]

  alright I trust you yeah you ready for [TS]

  some follow-up I'm always ready for [TS]

  follow-up John all right we'll start [TS]

  with though I think this whole episode [TS]

  actually is going to be follow up I have [TS]

  some wow new topics here and there but [TS]

  they're really kind of follow up type [TS]

  things [TS]

  oh come on by the way my friend is [TS]

  telling me that Jo n is short for [TS]

  Jonathan it's not an alternate spelling [TS]

  of Jo HN so if you see John jo n that is [TS]

  an abbreviation for Jonathan if you see [TS]

  John Jo HN it's likely not an [TS]

  abbreviation for anything this is what [TS]

  my friend says do you trust him he's [TS]

  pretty book smart Wow coming from you [TS]

  man who reads a lot well I'm saying that [TS]

  as a backhanded compliment to say that [TS]

  he's not very street smart oh all right [TS]

  all right [TS]

  some presuming so as I was saying this [TS]

  this is mostly going to be follow up but [TS]

  they're gonna be long follow-up so I [TS]

  didn't even bother trying to put [TS]

  anything at the tail end of this because [TS]

  I know we're just going to go to the end [TS]

  these things that I have sure we'll [TS]

  start with the the bite-size follow-up [TS]

  we got one more pronunciation follow-up [TS]

  and it's game related just love the the [TS]

  pronunciation fault it's the the [TS]

  PlayStation handheld game console that [TS]

  Sony makes called the PlayStation VI ta [TS]

  and I've talked about this [TS]

  several different times and several [TS]

  different shows and always waffled about [TS]

  how you're supposed to pronounce it well [TS]

  Chris Moore writes to tell me that it's [TS]

  Vita the ITA is Brown's Vita and how do [TS]

  I know he's right how do we know he's we [TS]

  don't we wait what you do is you say [TS]

  this on the show and then if someone if [TS]

  we're wrong 50 people write in and say [TS]

  that Chris Moore does nobody's talking [TS]

  about and it's not actually betta it's [TS]

  vitae or something else no it really [TS]

  bugs people like if we if we are [TS]

  typically it's me but if we say [TS]

  something incorrectly not I'm not [TS]

  talking about factually which naturally [TS]

  would bug somebody but if we Eve you if [TS]

  there's a slight mispronunciation even [TS]

  slight ah people just oh they lose it [TS]

  they come apart at the seams well you [TS]

  know with proper nouns it's tough [TS]

  because the author just made up words [TS]

  and you're not sure how to pronounce [TS]

  stuff like that with regular English [TS]

  words I think that's that's more valid [TS]

  to call people on that sure but I we [TS]

  want we strive for accuracy here and [TS]

  actually going back to the other one [TS]

  that I had the pronunciation thing for [TS]

  the PlayStation game spelled ICO that I [TS]

  always call ICO but the apparently [TS]

  correct pronunciation in Japanese is eco [TS]

  I wondering like was it just me I just [TS]

  happened to pick the wrong pronunciation [TS]

  for this game and never had occasion to [TS]

  say the name of the game you know as is [TS]

  with many of these proper nouns that you [TS]

  read it online [TS]

  you write it online you write it at IMS [TS]

  and emails but you never actually say it [TS]

  or if you do say it you know no one [TS]

  cares you just use your pronunciation it [TS]

  just sails by well I was thinking back [TS]

  to where I might have gotten ICO from or [TS]

  whether the pronunciation in the u.s. is [TS]

  supposed to be different or where the [TS]

  world is wrong together and so I started [TS]

  doing some Google searches for the game [TS]

  you know putting a quiz like ICO [TS]

  pronounciation and stuffing to see lots [TS]

  of people having different theories and [TS]

  a couple different people coming up with [TS]

  I go here's the Japanese characters and [TS]

  it's unambiguous in Japanese but one of [TS]

  the things you find doing searches are a [TS]

  lot of walkthroughs on YouTube where you [TS]

  see people playing the game and a lot of [TS]

  times the walkthroughs have a narrator [TS]

  describing what he's doing and or at the [TS]

  beginning of the walkthrough they say [TS]

  Here I am and I'm playing all those all [TS]

  those walkthrough say ICO doesn't mean [TS]

  it's right it's just strange that the I [TS]

  guess the American default pronunciation [TS]

  when they see ICO is ICO instead of Eco [TS]

  alright moving on from pronunciation I [TS]

  shoved in this follow up just is a [TS]

  little tiny thing that I want to cover [TS]

  before I get to the other stuff add in [TS]

  there I think you talked about it on the [TS]

  talk show the new iBooks UI yes John was [TS]

  talking about that which now there is an [TS]

  option to remove the Chrome and and you [TS]

  just the entire expanse of the screen is [TS]

  now taken up just by the the page so you [TS]

  don't have the extra chrome around there [TS]

  yeah it's an option it's not a default I [TS]

  don't remember if I complained about the [TS]

  iBooks UI at any point or if I felt like [TS]

  it was so so terrible that it wasn't [TS]

  worth even talking about but but yeah [TS]

  I've always hated that stupid image of a [TS]

  book inside an iPad it's it's an Akron [TS]

  is thick it's skeuomorphic it's just it [TS]

  doesn't serve a purpose and they didn't [TS]

  even go whole hog with like changing the [TS]

  thickness of the pages that you go [TS]

  through the book it's just it's just [TS]

  horrible it's taking up space right and [TS]

  it's not you know but on the other hand [TS]

  but the same same thing I said in my [TS]

  line review so why does Apple do this [TS]

  well it's whimsical and fun and reminds [TS]

  people a book so if you're demoing an [TS]

  iPad in the store you want to go to that [TS]

  thing lets you read books online you're [TS]

  like oh wow looks like a book and like [TS]

  it makes you comfortable with the idea [TS]

  that what you're doing is reading a book [TS]

  quiz it looks just like the books you're [TS]

  used to [TS]

  in that respects the same reason I hate [TS]

  it of course that this is not supposed [TS]

  to be the old medium is suppose to be [TS]

  the new medium but that smooth kind of [TS]

  entry ramp and comforting feeling of [TS]

  familiarity [TS]

  I bet sells a lot of iPads you know when [TS]

  you see on the ads on TV if you just [TS]

  showed a page with a bunch of text on it [TS]

  that means nothing to anybody before you [TS]

  show something that looks like a book [TS]

  and with some text on today see the book [TS]

  part like oh I can read books on this [TS]

  thing ah okay right hang on hang on a [TS]

  second that might make sense for the [TS]

  iPad but what about for Mac os10 what's [TS]

  what's the reason behind doing that with [TS]

  iCal or address book then oh yeah well I [TS]

  like I said it's the same the same ideas [TS]

  that uh well it's two separate things [TS]

  one is why did this come to pass and I [TS]

  think the answer to that we all assume [TS]

  is because that's how Steve Jobs wanted [TS]

  it right but that that doesn't say like [TS]

  what is the value of this feature [TS]

  independent of how it got to be this way [TS]

  does this way have any value and I think [TS]

  on the Mac it has the same type of value [TS]

  in that oh this is the nadar's book it [TS]

  looks like the address book I'm familiar [TS]

  with the calendar thing less so because [TS]

  you know it looks like a tear-off [TS]

  calendar kind of but it's got buttons [TS]

  all over it or whatever on the opposite [TS]

  side of that or all the things that are [TS]

  bad about it and I think it's a net [TS]

  negative in both places a pretty big net [TS]

  negative in both cases but there is [TS]

  there are reasons there are rational [TS]

  reasons in the Pro column for this type [TS]

  of look but it for reading it's just [TS]

  it's just hideous because after the [TS]

  first five minutes that you sort of [TS]

  realize that yeah this is where you go [TS]

  to read your books that's just all [TS]

  visual noise you don't ever look at the [TS]

  edges they provide you know information [TS]

  they take up room that could be filled [TS]

  with content or just just empty space to [TS]

  be you know visually more calming it's [TS]

  just not you read books it's thousands [TS]

  and thousands of screens full of text [TS]

  and that other stuff is just in the way [TS]

  so calling it calling it full screen [TS]

  mode is kind of one of those I don't [TS]

  know how they came up with it though [TS]

  it's already full screen iBooks always [TS]

  took up the entire screen they just had [TS]

  to come up with a name for it that's not [TS]

  like stop showing the ugly crap mode or [TS]

  non skeuomorphic mode or like [TS]

  expert mode or after the first five [TS]

  minutes mode or you know it's almost [TS]

  like you should have call the other mode [TS]

  demo mode like they have demo mode for [TS]

  the TVs where they crank up the [TS]

  brightness and saturation right so [TS]

  everything looks like a funhouse but [TS]

  that draws people to the things in the [TS]

  store they don't ship the TVs in that [TS]

  mode and once you get at home [TS]

  you hope it's not in that mode and if it [TS]

  is I would hope that you change it [TS]

  represent in the store they go into like [TS]

  display mode or demo mode so that's like [TS]

  what iBooks is now the question is [TS]

  should they change the default obviously [TS]

  on the in-store displays I think it's in [TS]

  everyone's interest to keep the the [TS]

  crazy book look because I mean draws [TS]

  people over to it and it makes it [TS]

  understandable to people who have no [TS]

  idea that you can read books on this [TS]

  flat screen thing that this is the place [TS]

  where you go to read books and here's a [TS]

  book and isn't it cute and it's Winnie [TS]

  the Pooh it's a little image the same [TS]

  reason they wish your demos with books [TS]

  with images and stuff like that you're [TS]

  going to read a novel they're most [TS]

  likely if you're going to read something [TS]

  but they want to show them we need the [TS]

  Pooh thing because all look it's got the [TS]

  little title header and the drop cap and [TS]

  the picture we need the Pooh and it's [TS]

  cute and looks like a little book really [TS]

  I don't get expert users I don't think [TS]

  should get too upset about the faults [TS]

  because we know how to change the [TS]

  defaults it may be a disservice to [TS]

  regular users who will never know that [TS]

  there's a way to change it that they're [TS]

  going to be staring at that weird book [TS]

  thing but in the grand scheme of things [TS]

  up they'll probably get over it but it [TS]

  is the fact they called it full screen [TS]

  mode I would never have guessed they [TS]

  would have used that sort of language [TS]

  jiu-jitsu to try to give it a name [TS]

  they'd like you know admit no fault a [TS]

  but provide a feature that obviously it [TS]

  you know they need and also iBooks I [TS]

  continue to get the impression that [TS]

  iBooks is not doing great like Amazon is [TS]

  just eating their lunch now amazon seems [TS]

  to have a better selection sometimes [TS]

  better pricing the Kindle app is [TS]

  everywhere if you ask anyone what should [TS]

  I get from my e-reader thing they say [TS]

  Kindles got the mind share in terms of [TS]

  books and it's like apples thing isn't [TS]

  also-ran which is not the position [TS]

  apples used to being in with this [TS]

  digital sales where iTunes is not an [TS]

  also-ran alright they're they're the [TS]

  dominant player in music and I don't [TS]

  know how they're doing in video but [TS]

  because it's tied to the iTunes name [TS]

  like they feel like yeah we're the big [TS]

  dog where iTunes but iBooks is not the [TS]

  big dog I don't know [TS]

  whatever will and so having this having [TS]

  the weird book looking thing is a great [TS]

  way to sell iPads and I think that's why [TS]

  it's serving apples interest but it's [TS]

  not a great way to become the dominant [TS]

  power or even a big player in the book [TS]

  market and I think the full-screen mode [TS]

  is a recognition that we were you know [TS]

  apples behind on readers they're doing [TS]

  this silly thing which is good way to [TS]

  sell iPads but it's not really a good [TS]

  way to attract the readers the readers [TS]

  know like the serious ebook reader [TS]

  things I don't know any serious ebook [TS]

  reader person who intentionally buys an [TS]

  iBook version rather than a kindle [TS]

  version or series ebook reader people [TS]

  are heavily invested in the Kindle [TS]

  infrastructure and iBooks is like [TS]

  curiosity I can't remember less than [TS]

  I've launched iBooks to do anything [TS]

  other than perhaps look at a PDF because [TS]

  the thing prompts me and it wants open [TS]

  it in books and I say fine all right [TS]

  know that well they're not you know [TS]

  there are a lot of people who very much [TS]

  like that that effect you're describing [TS]

  when they're in store and to them like [TS]

  flipping the page and seeing it stay [TS]

  right under your finger as you turn the [TS]

  page that's that's like the selling [TS]

  point for them that makes you buy an [TS]

  iPad but it doesn't like they'll know [TS]

  they'll never read a book on it anyway [TS]

  yeah well if you were to become an [TS]

  e-book reader like you know you would [TS]

  never read books on the thing but you [TS]

  decide you're going to give it a try and [TS]

  you find that you like the advantage the [TS]

  review will very quickly find yourself [TS]

  sliding into the Kindle world or the [TS]

  Kindle ecosystem I imagine because you [TS]

  will start connecting with other heavy [TS]

  eBook readers and they will suggest to [TS]

  you that you are using iBooks so you [TS]

  should try Kindle or you know just try [TS]

  the Kindle Regency which is if you like [TS]

  it and it's connected to your Amazon [TS]

  account and you can put stuff on your [TS]

  you know well you'll get sucked into [TS]

  that ecosystem usually and I'm not a big [TS]

  fan of the Kindle reader either I've I [TS]

  was a big fan of an e-reader which was [TS]

  the reader made by friends of mine back [TS]

  at the e-book company that I worked for [TS]

  years ago because it had all the [TS]

  features that kindled is slowly [TS]

  grudgingly added when the Kindle reader [TS]

  first came out for iOS so like this is [TS]

  their reader it's got one-eighth of the [TS]

  features you know across we're used to [TS]

  this is a reader they've been developed [TS]

  over many many years and it had a [TS]

  different fonts and it just customizable [TS]

  color schemes and different schemes [TS]

  returning pages and all sorts of [TS]

  customization that we were all used to [TS]

  you know if you're an expert user you [TS]

  want what I want it to be tap left and [TS]

  right turn pages I wanted to be top and [TS]

  bottom I want to be swipe to turn pages [TS]

  I like this fun I have a custom color [TS]

  scheme I know [TS]

  I have my sets of highlights and stuff [TS]

  and I want those house to be preserved [TS]

  when I updated you know all the things [TS]

  that Amazon is slowly gradually been [TS]

  adding but the first Kindle app they [TS]

  came out was like you know barely enough [TS]

  to okay I can read books on that I guess [TS]

  but this doesn't have one eighth of the [TS]

  features so it took me a while to come [TS]

  over to Kindle but inevitably as they've [TS]

  come to dominate content distribution I [TS]

  buy Kindle e-books I read them in the [TS]

  Kindle reader and I suffer through the [TS]

  ways in which the Kindle reader is not [TS]

  up to the umpteen features that I liked [TS]

  an e-reader but now basically all in the [TS]

  Kindle reader alright what ails [TS]

  Microsoft we talked about that a couple [TS]

  shows ago I got some follow up on that [TS]

  Michael Anderson wrote something called [TS]

  in defense of Microsoft and in [TS]

  parentheses or you cannot have your cake [TS]

  and eat it too [TS]

  and I let the length of that will be the [TS]

  show notes it's a nice blog post and he [TS]

  brings up a good point that I missed in [TS]

  my whole discussion which was that [TS]

  Microsoft's fear then and now may not [TS]

  have in addition to I think it's in [TS]

  addition to being afraid that someone [TS]

  would eat their lunch that someone would [TS]

  take all their customers that they [TS]

  didn't serve them someone else would [TS]

  that the idea that Microsoft's biggest [TS]

  competitor is not another company but [TS]

  previous versions of Microsoft's own [TS]

  products so that the enterprise will not [TS]

  go to a different vendor they'll simply [TS]

  stick with whatever version of Windows [TS]

  they have and that's bad for Microsoft [TS]

  because Microsoft wants recurring [TS]

  revenues they don't want people to use [TS]

  for example Windows XP for five years [TS]

  running they want you know upgrade [TS]

  please upgrade you know so Microsoft [TS]

  kind of painted itself in this corner by [TS]

  not providing an upgrade to xp for so [TS]

  long they had sort of regroup and do all [TS]

  those big security patches to XP and [TS]

  then they put out Vista which was not a [TS]

  big hit so it wasn't until seven before [TS]

  Microsoft had a had a good answer for [TS]

  why enterprises should upgrade but that [TS]

  idea longer upgrade cycles that's [TS]

  something that Microsoft also fears and [TS]

  you can understand why because it's just [TS]

  it's it's pinching off their their [TS]

  revenue hose and so the point in this [TS]

  article one the points in his article is [TS]

  that if Microsoft had focused on the [TS]

  consumers instead of the enterprise [TS]

  regardless of whether it was the right [TS]

  strategy it would have come [TS]

  a big cost because even if no one took [TS]

  as I said I think their hand was strong [TS]

  if no one else was going to take those [TS]

  customers someone else could take them [TS]

  or wanted to take them it would still [TS]

  hurt Microsoft because if they didn't [TS]

  serve the customers the customers in be [TS]

  even less motivated to upgrade so that [TS]

  was a good point longer upgrade cycles [TS]

  are actually worse too into Microsoft [TS]

  than someone else stealing their [TS]

  customers which is it you know I was [TS]

  trying to make that point by saying that [TS]

  they had such a strong hand those [TS]

  customers more weren't going to go [TS]

  somewhere else but even they did go to [TS]

  someone else that would have been the [TS]

  other scenario I described which is [TS]

  Microsoft really needs to slim down [TS]

  before it can rise from the ashes as a [TS]

  more consumer focused company long [TS]

  upgrade cycles are the worst of both [TS]

  worlds because you have you have most of [TS]

  the drawbacks of someone else taking [TS]

  their customers but none of the benefits [TS]

  you're still on the hook you're still [TS]

  like trying to get those customers [TS]

  you're still tied into the enterprise [TS]

  and trying to serve you just doing a bad [TS]

  job of it so you don't get the freedom [TS]

  of saying oh well someone else took [TS]

  those guys we can go off and focus on [TS]

  something else right and I still think [TS]

  even with longer upgrade cycles [TS]

  Microsoft still had a good hand there [TS]

  you know they can't stay on Windows 95 [TS]

  or 98 or NT right they can't stay on [TS]

  that forever right they were always [TS]

  going to upgrade you never had that if [TS]

  no one was going to take them yes the [TS]

  upgrade cycles would be longer but you [TS]

  should just you know there you get them [TS]

  eventually and Windows 7 you know you [TS]

  can have a big delay to shore up your [TS]

  existing operating system then you can [TS]

  have a complete flop like like Vista but [TS]

  eventually you know people upgrade to [TS]

  Windows 7 so Microsoft's continuing to [TS]

  commitment to IT it has kind of [TS]

  prevented the big disruption that could [TS]

  have sped this process along so they [TS]

  didn't leave those customers behind they [TS]

  continued to serve them they did suffer [TS]

  through some lock upgrade cycles that [TS]

  was really of their own doing no one [TS]

  else was interested in oh so customers [TS]

  no one else took them right but is this [TS]

  the the meta point I want to get to here [TS]

  is that this workers in IT the trend is [TS]

  away from 80 as gatekeepers and towards [TS]

  more independence [TS]

  so even today you have workers kind of [TS]

  want to use what they want to use it [TS]

  that that let's start with the iPhone [TS]

  where iPhone wasn't supported the [TS]

  enterprise you're supposed to use a [TS]

  blackberry but people like the iPhone it [TS]

  you know especially you know rich top [TS]

  level executive to get that first iPhone [TS]

  for six hundred bucks not and they say [TS]

  well these things in great I want to use [TS]

  this at work in the IT department now [TS]

  you got to use blackberry we are all we [TS]

  are heavily tied into that with [TS]

  contracts blah blah now like well I'm [TS]

  getting the iPhone anyway I'll try to [TS]

  figure it out of your in the network and [TS]

  at the exact is high enough they say I [TS]

  don't care what our policy is I don't [TS]

  care what you tell the other employees [TS]

  do you're going to get my iPhone the [TS]

  network which I like playing with [TS]

  iPhones and it's a fun little toy and [TS]

  I'm in charge and you also see that with [TS]

  Max is harder but but if an executive on [TS]

  a Mac laptop or iPads and all that stuff [TS]

  right so regular computers like pcs used [TS]

  to have gatekeepers to used to have to [TS]

  bring your stack of punch cards and no [TS]

  I'm not actually [TS]

  old enough to have done this but my [TS]

  father is to bring your stack of punch [TS]

  cards to the man with the pocket [TS]

  protector and the lab coat and you hand [TS]

  him the cards and then he takes your [TS]

  cards and feeds them into a machine and [TS]

  then you come back and you get a [TS]

  printout of how your thing ran and if [TS]

  you had a bug or whatever right then [TS]

  there was men to be like priests of the [TS]

  computer world and you would go to them [TS]

  with your offering and they controlled [TS]

  the computer filled the room with you [TS]

  know false floors on it it was just [TS]

  there's not something that you had in [TS]

  front of you and eventually a computer [TS]

  came to be on your desk now octi a [TS]

  corporate IT is still stuck in that [TS]

  gatekeeper mode the computer is on your [TS]

  desk but it's not your computer you IT [TS]

  controls it they want to control whether [TS]

  you're large install any software on [TS]

  there they are pushing updates to you [TS]

  without you know you having any say in [TS]

  it they're running virus scanners on [TS]

  your stuff they're they're upgrading [TS]

  your operating system when they say it's [TS]

  time to upgrade you know no there is a [TS]

  continuum between a guy with lab coat [TS]

  accepting punch cards and complete [TS]

  anarchy right but IT is way over into [TS]

  the gatekeeper side of the spectrum [TS]

  especially as compared to how we use [TS]

  computing in our in our daily life so as [TS]

  computers become more like appliances [TS]

  like a toaster you know the post PC era [TS]

  or even the Mac was suppose to be of a [TS]

  second appliance it's not like a regular [TS]

  PC things I think will loosen up you [TS]

  know like a corporation's [TS]

  corporate IT or just that the [TS]

  corporation's general they don't dictate [TS]

  for the most part what kinds of like [TS]

  pens and paper you can use you can just [TS]

  go to the staples catalog and bring it [TS]

  to the office manager and say I need a [TS]

  couple of black markers and a sparkly [TS]

  silver marker because I want to do some [TS]

  stuff on the whiteboard or whatever and [TS]

  they'll order this stuff for you right [TS]

  the the office manager in most cases is [TS]

  not the gatekeeper of pens and papers I [TS]

  know sorry you can't buy that paper we [TS]

  only buy this kind of paper and and the [TS]

  reason that's different from IT is [TS]

  because like whatever it's a pen so it's [TS]

  a piece of paper you know you're not [TS]

  going to need any support we all we [TS]

  don't support that kind of pen in this [TS]

  company you're going to take off the cap [TS]

  and you're going to use it right so the [TS]

  more something is like an appliance like [TS]

  a pen or paper or dishwasher or [TS]

  something we assume that anybody can use [TS]

  and you don't need support and it's not [TS]

  this complicated thing the more [TS]

  computers get like that the less [TS]

  there'll be this centralized corporate [TS]

  control of things now there will be [TS]

  still legal and financial implications [TS]

  like the same reason that corporations [TS]

  generally don't want you to buy your own [TS]

  equipment and use it because they want [TS]

  you know well we will supply we will [TS]

  purchase and own the equipment and it [TS]

  will be part of the company whatever but [TS]

  well let you pick whatever you want so [TS]

  they'll buy the pens for you they don't [TS]

  want you to go out and spend your own [TS]

  money on pens and then use them and [TS]

  getting some lawsuits that will I bought [TS]

  all the pens this project so I don't [TS]

  know the legal implications of this I'm [TS]

  not a lawyer but in general they want to [TS]

  be the ones to buy the supplies but [TS]

  they're not going to dictate right so [TS]

  all this is say is that regardless of [TS]

  whether someone took Microsoft's [TS]

  customers or their upgrade cycles got [TS]

  longer or whatever Microsoft in long [TS]

  term is going to need to change to focus [TS]

  on making the users happy and not the IT [TS]

  department happy because increasingly [TS]

  the users are going to be the ones [TS]

  making decisions about what gets used as [TS]

  computers become more like appliances [TS]

  you know iPads are certainly way more [TS]

  like appliances than PCs work [TS]

  you don't need centralized control that [TS]

  you know the the app store is locked [TS]

  down and you know this they can have a [TS]

  corporate app store that pushes their [TS]

  applications so that say I bet and stuff [TS]

  like that but it's much less of a you [TS]

  know I I have got a virus on my iPad I [TS]

  accidentally clicked on a link and now [TS]

  my iPad is really slow and you know all [TS]

  those things that don't happen on iPads [TS]

  do happen on PCs we're moving more [TS]

  towards the appliance model so [TS]

  inevitably this is the direction the [TS]

  trend is going Microsoft will have to [TS]

  change its focus it will have to change [TS]

  who it's making happy and if it weights [TS]

  a really long time to do that [TS]

  someone else's can either lunch because [TS]

  Apple for example is already so so [TS]

  heavily focused or the past 10 years or [TS]

  whatever on making the user happy not [TS]

  making that tea department happy so it [TS]

  could be the marketing oh this one's [TS]

  like my girls can get the lunch eaten [TS]

  because they're going to say oh we're [TS]

  making the IT department happy [TS]

  eventually you have to make the customer [TS]

  happy and if you don't Apple will and [TS]

  they're going to lose out not because [TS]

  they didn't serve the IT customers but [TS]

  because they did serve the ID customer [TS]

  it's like the opposite reason that [TS]

  someone's going to take all their their [TS]

  sales away they thought well if we don't [TS]

  if we don't do exactly what I tease [TS]

  we're going to lose that market you're [TS]

  going to lose that market if you do [TS]

  exactly what I do says Keefe Selby had [TS]

  another point on here is complaining [TS]

  that I'm saying that everyone should be [TS]

  like Apple I'll read a couple of short [TS]

  passages from his email to look at [TS]

  Microsoft and say they should be more [TS]

  like Apple's little short-sighted not [TS]

  very creative they meaning Microsoft has [TS]

  never been an idea company they've never [TS]

  been innovative they serve the corporate [TS]

  sector and are good at that would you [TS]

  suggest that IBM Oracle should be more [TS]

  like Apple and Apple is unique and by [TS]

  that comparison one should look in [TS]

  nearly every company out there and say [TS]

  they should be more like app this is a [TS]

  tendency they know because we like Apple [TS]

  and we say like why why can't the [TS]

  company that makes my tires be more like [TS]

  Apple like in my car account even more [TS]

  like Apple blah blah but it's not just [TS]

  sort of fanboy ism and saying I like [TS]

  Apple I don't like this company [TS]

  therefore this company should be more [TS]

  like Apple in the specific case of [TS]

  Microsoft that trend and I tea away from [TS]

  centralized control is that's an actual [TS]

  factor in the potential future success [TS]

  of Microsoft and that there's a reason [TS]

  that they should be more consumer [TS]

  focused not just bigger just because [TS]

  apples more consumer focus but that's [TS]

  that's the way the wind is blowing right [TS]

  so it's not an arbitrary Microsoft [TS]

  should be like Apple there are you know [TS]

  there's reasons for that in this [TS]

  specific case as for IBM and Oracle and [TS]

  companies that you know Oracle is mostly [TS]

  serving the enterprise individual [TS]

  customers are not choosing to use Oracle [TS]

  and have all their column names in all [TS]

  caps with 32 character limits sir yeah [TS]

  the Oracle Oracle is a very enterprise [TS]

  focused company but any of these [TS]

  companies there's always something you [TS]

  can learn from another successful [TS]

  company so I wouldn't say that I [TS]

  Oracle should be just like Apple just as [TS]

  I wouldn't say Microsoft should be just [TS]

  like Apple but the lessons of Apple [TS]

  success should be taken and incorporated [TS]

  into the way you do businesses and the [TS]

  closer your business is to Apple I would [TS]

  say Microsoft's business is much closer [TS]

  to apples than Oracle's is for example [TS]

  the more lessons you should take from [TS]

  Apple I think that's it for the what [TS]

  ails Microsoft follow up and say I mean [TS]

  that was a that was a very controversial [TS]

  show that divided divided the audience I [TS]

  don't know I got it did not really did [TS]

  the feedback was pretty fair like the [TS]

  the people who disagreed ii thought i [TS]

  miss points were mostly like for example [TS]

  the point about vaanga bread that was a [TS]

  point that I missed that was valid but I [TS]

  don't think there was a lot of really [TS]

  negative feedback it was just kind of it [TS]

  mostly what I saw was a lot of people [TS]

  saying here's what else is wrong with [TS]

  Microsoft a lot of people had their own [TS]

  uh you know John listed what he thought [TS]

  was wrong with my croissant what they [TS]

  did wrong I think they did this wrong [TS]

  and I think that a lot of times they [TS]

  were right yeah you write all the things [TS]

  you listed they also did wrong at the [TS]

  one I chose to talk about was a [TS]

  particular moment in time when I think [TS]

  they could have done things differently [TS]

  and and it was a long time ago and not [TS]

  fairly recently so people did like the [TS]

  vent about Microsoft and what they [TS]

  disliked about it now I have a question [TS]

  I I know you probably have an order for [TS]

  your follow-up and you're probably you [TS]

  know there's an arc and a story but I I [TS]

  there was an email that we got that I [TS]

  wanted to read to you this may even be [TS]

  part of your follow-up why did you tell [TS]

  me the topic so I can tell you whether [TS]

  I'm actually going to call this the TiVo [TS]

  question Jay I don't remember this okay [TS]

  so well before we do let's do our first [TS]

  sponsor on smile' software I love these [TS]

  guys you know do you know these guys [TS]

  they do PDF pen they do text expander [TS]

  today we're talking about PDF pen though [TS]

  it's it's I love this app I'm talking [TS]

  about it all week it is the application [TS]

  to use when you have to do something [TS]

  other than just view a PDF that's how I [TS]

  think of it does somebody sent you [TS]

  something and you need to sign it this [TS]

  lets you do that somebody sent you [TS]

  something and you need to sign it and [TS]

  modify it or maybe you want to go [TS]

  paperless and you want to OCR something [TS]

  or maybe you just got a fax that you [TS]

  want to share it doesn't matter [TS]

  this is the the multi tool for PDFs [TS]

  today you can add signatures you can [TS]

  modify the PDFs without having to print [TS]

  and scan and fax and all that garbage [TS]

  that said it's so old-school [TS]

  if you go the pro version you can even [TS]

  create cross-platform PDF forms and you [TS]

  can do other cool things I could build a [TS]

  table of contents for longer PDF so you [TS]

  can merge you can do all this is a great [TS]

  stuff so how do you do this you go to [TS]

  smile software comm slash hypercritical [TS]

  you got that smile software comm slash [TS]

  hypercritical you can download a fully [TS]

  functional demo they're not the type [TS]

  that oh well you can't do this you can't [TS]

  do that no you can do that and then you [TS]

  figure out it's going to work for you it [TS]

  will but you go try it out now it's [TS]

  normally 59.95 or in 99.95 for pro and i [TS]

  recommend it pro but hypercritical [TS]

  listeners get 20% off you go to smile [TS]

  software calm slash hypercritical [TS]

  or you can just use the coupon code [TS]

  hypercritical 11 the number 11 and [TS]

  thanks very much to smile software for [TS]

  sponsoring this show in five by five you [TS]

  know I I don't know how old PDF pen is I [TS]

  think it's a pretty old application [TS]

  because I remember just a long time ago [TS]

  probably years where I'd have a PDF and [TS]

  it would be like that type of thing we [TS]

  have to put a signature on or something [TS]

  like that and I don't have a commercial [TS]

  version of Acrobat and preview couldn't [TS]

  do this anything about this back then so [TS]

  you do Google search for like Mac OS 10 [TS]

  modified PDF you know you're just trying [TS]

  to figure in some apps that you just you [TS]

  just wanna get something done like [TS]

  faxing some stupid thing that they sent [TS]

  you as a PDF that you have to sign and [TS]

  print and put you don't want to use a [TS]

  real fax machine right so I would always [TS]

  come up with PDF pen and then I would [TS]

  downloaded I don't know if they had a [TS]

  time-limited demo or feature limited [TS]

  demo or I would just you know I kept [TS]

  coming back to PDF and every time I [TS]

  needed to do this and I always be like I [TS]

  just want to do is one thing I don't [TS]

  want to buy this application right but [TS]

  just eventually use it like the third [TS]

  time that happens to like look this is [TS]

  obviously an application I need for my [TS]

  work and I should just buy this thing so [TS]

  I would I would encourage people to not [TS]

  look at it as if you encounter the [TS]

  application in that context you will [TS]

  keep saying oh I don't think I should [TS]

  buy it but [TS]

  that's eventually you should buy the [TS]

  thing once the third or fourth time this [TS]

  application saves your bacon you should [TS]

  start to realize if I want this [TS]

  application to still be around [TS]

  I should pay them money for it otherwise [TS]

  the next time I wants application to be [TS]

  Larry said oh sorry we can't sell pdsn [TS]

  anymore or or we can only sell to the [TS]

  enterprise and it's $3,000 per copy of [TS]

  PDF yeah you this application has uses [TS]

  and when you need it you will know you [TS]

  need it and you should buy it because [TS]

  it's great there you go [TS]

  hey God someone on Twitter says that his [TS]

  middle name is John J land and it's not [TS]

  short for anything yeah but that's a [TS]

  middle name they screw around with this [TS]

  well the point with names I think is [TS]

  that your parents can name you whatever [TS]

  the heck they want so whatever rules [TS]

  there are historically for what Jo HN [TS]

  and Jo Ann is short for and stuff like [TS]

  that there is a historical president and [TS]

  tradition but all bets are off of things [TS]

  people can do whatever that day yeah no [TS]

  that's very well sad all right so you [TS]

  had some Tebow thing you want to talk [TS]

  about well it's it's just an interesting [TS]

  topic and I feel like I saw more emails [TS]

  than just this one uh and and I think [TS]

  there were people maybe even in the chat [TS]

  room discussing this over the last few [TS]

  weeks this email is from Chris corner [TS]

  and he asks why doesn't Apple buy TiVo I [TS]

  can imagine all kinds of great outcomes [TS]

  from that what is holding them back from [TS]

  what appears to be a no-brainer [TS]

  acquisition I know that ah John Gruber [TS]

  mentioned on the last talk show episode [TS]

  number 70 I believe I he he was talking [TS]

  about what the Apple TV could become and [TS]

  said if Apple wanted to create a DVR in [TS]

  other words if they were going to make a [TS]

  television that had DVR functionality [TS]

  integrated into it he would say well [TS]

  then they would just buy TiVo and so I'm [TS]

  not sure if Chris is referring to that [TS]

  but he did direct this at you so it you [TS]

  know it's it's something I've heard [TS]

  other people ask and mention why would [TS]

  an apple just buy TiVo and then they [TS]

  could kind of step in and own that space [TS]

  gonna run long today you know so hope [TS]

  you're prepared for that well I think [TS]

  that that's alright [TS]

  because we had no yeah you know we had [TS]

  no show last week for a variety of [TS]

  reasons including the fact that you had [TS]

  no voice and now you know but that we we [TS]

  owe it I think to listeners to go a [TS]

  little bit long [TS]

  alright we're only thirty minutes in no [TS]

  I know I'm just I'm just giving you [TS]

  prepared so on the TiVo thing well first [TS]

  as people in the chatroom are moaning [TS]

  about yes we have discussed this before [TS]

  and as far as Apple is concerned when [TS]

  Steve Jobs was at the helm he basically [TS]

  said in public we don't want to do [TS]

  anything like Tebow Tebow was a [TS]

  cautionary tale yeah but he also said [TS]

  and he also said nobody wants to read [TS]

  you know I know Wow but like but he was [TS]

  more specifically just saying that a [TS]

  deep he didn't say the DVR is a dumb [TS]

  thing to have like kind of like no one [TS]

  wants to watch a video on a little [TS]

  handheld right what he said was that [TS]

  there's no way to make money doing it [TS]

  which is a different thing it's not it's [TS]

  not saying that customers wouldn't like [TS]

  this product it's saying that it sounded [TS]

  like what are you saying was that we've [TS]

  looked into to creating something like [TS]

  this because we agreed that the device [TS]

  like this has value to consumers but [TS]

  there's just no there's no go to market [TS]

  strategy as he said because of the cable [TS]

  companies and how the box is supposed to [TS]

  be subsidized and it just that many [TS]

  different reasons why they didn't think [TS]

  they can make a product like that and [TS]

  what he basically said was that Apple [TS]

  was not interested in making a product [TS]

  like that until he could figure out the [TS]

  go-to-market strategy and I don't think [TS]

  enough has changed in the world of [TS]

  television that Apple has a better way [TS]

  to make money than they did in 2008 or [TS]

  whatever he said this all right so [TS]

  number one while Apple isn't by TiVo is [TS]

  that Apple does not want to make a DVR [TS]

  Apple doesn't want to make a box it [TS]

  doesn't want to make the box that I [TS]

  always want them to make which is this [TS]

  omnivorous box that it consumes all your [TS]

  input provides unified basically what [TS]

  Google TV says it's supposed to be but [TS]

  if Apple made it it would actually work [TS]

  and be user-friendly and right yeah not [TS]

  just this horrible thing that loses [TS]

  millions of dollars where the company is [TS]

  like the first Google TV did you know [TS]

  but Apple just doesn't to make this as a [TS]

  reason number one why they don't bite [TS]

  evil if that ever changes say they a [TS]

  politicized Evo mix which I don't think [TS]

  will ever happen I think they want to [TS]

  leapfrog that whole thing and just get [TS]

  out of that you know not be consuming [TS]

  content through a cable card not [TS]

  being consuming network television [TS]

  they're recording it in time shifting it [TS]

  that's like a hack but I don't think I [TS]

  think they want to leapfrog dad to go to [TS]

  something else all right but if they [TS]

  decide they did want to make a DVR the [TS]

  only reason they would have to buy TiVo [TS]

  is for the customers and for the patents [TS]

  because their software and hardware is [TS]

  crap even though it's still the best I [TS]

  still think it's the best available out [TS]

  there Apple I think apples crew could [TS]

  whip up an iOS based Tebow like [TS]

  interface for television that the only [TS]

  thing stopping them from doing a [TS]

  massively better job than TiVo does in [TS]

  terms of performance features ease of [TS]

  use everything is patents the TiVo might [TS]

  hold on stuff like that the hardware [TS]

  forget it Apple has so much more [TS]

  experience making better faster good [TS]

  performing small I look at the size of [TS]

  the Apple TV box compared to the size of [TS]

  the TiVo box and you know the tebow has [TS]

  no expertise there the Apple wants the [TS]

  people there might be good people at [TS]

  TiVo who have experience in this area [TS]

  and they would probably make good Apple [TS]

  employees but I think Apple I mean that [TS]

  that actually I'm going to say the [TS]

  customers the patents and maybe the [TS]

  employees because it is really hard to [TS]

  get good employees with experience in [TS]

  technology although I think t-bo's [TS]

  engineers probably have little or no [TS]

  experience with apples technology stack [TS]

  maybe there would be some good ones [TS]

  there you'll get them up to speed but [TS]

  it's not like they would buy TiVo and [TS]

  then put an Apple logo on to you was [TS]

  interfacing ship a product that's not [TS]

  what Apple does right you know it I mean [TS]

  at least they don't do that with [TS]

  hardware products anyway with software [TS]

  like they'll buy logic and sort of [TS]

  massage it and put out logic you know I [TS]

  mean but even in those cases they're [TS]

  buying a product that I did logic look [TS]

  Apple like before Apple bought it you're [TS]

  supposed to know trying to I didn't use [TS]

  logic back down use Pro Tools but I [TS]

  would say I would say no I would say [TS]

  that uh just based on what they've done [TS]

  when you know they created this strange [TS]

  Pro app look they have their their pro [TS]

  look for things that that they change so [TS]

  I'm gonna guess they probably didn't [TS]

  probably didn't but who knows I mean [TS]

  same thing with like shake and other [TS]

  things they acquired from elsewhere at [TS]

  the software they're more inclined to [TS]

  slap a coat of paint on and the first [TS]

  version is just kind of like the old [TS]

  version but maybe there's no windows [TS]

  version and it looks kind of a plea but [TS]

  for hardware and software combos like a [TS]

  device I just don't see that happening [TS]

  so so yeah so that's why I don't think [TS]

  they're going to buy TiVo and I don't [TS]

  really think there's any reason for them [TS]

  to buy Tebow except for reasons that had [TS]

  nothing to do with the quality of the [TS]

  TiVo product everything to do with our [TS]

  stupid legal system and perhaps possibly [TS]

  to do with the difficulty of finding [TS]

  talent on the west coast these days [TS]

  because of competitors so my next topic [TS]

  which I think you'll enjoy this is going [TS]

  way back maybe three shows ago on the [TS]

  anak ko Almanac mmm or shows ago okay [TS]

  Antonakos show he was talking about the [TS]

  people vs. George Lucas yes which I also [TS]

  saw I think I mentioned that show many [TS]

  many episodes ago that I was I wanted to [TS]

  see it and I couldn't I couldn't see it [TS]

  because it was only showing in in film [TS]

  festivals and it wasn't available online [TS]

  and you couldn't get into Netflix and [TS]

  you couldn't buy a DVD it was just not [TS]

  available well finally it is available I [TS]

  think I how did I see I think I got it [TS]

  on Netflix maybe disc only I don't know [TS]

  if it's streaming it but I did watch it [TS]

  as I mentioned when we were discussing [TS]

  this this movie with some other people [TS]

  that the title the people versus George [TS]

  Lucas if you tell somebody you should [TS]

  see this documentary called the people [TS]

  vs. George Lucas if you have to explain [TS]

  to them what that movies about the movie [TS]

  is not for them because the title should [TS]

  be self-explanatory and people who are [TS]

  going to like this movie the title will [TS]

  be self-explanatory if people hear that [TS]

  title I have no idea what that a [TS]

  documentary with that title could be [TS]

  about they probably shouldn't watch it [TS]

  so as Andy discussed that the movie is [TS]

  about people's experience with Star Wars [TS]

  and how they the fans became [TS]

  increasingly at odds with the creative [TS]

  decisions made by George Lucas and that [TS]

  whole grudge match about the prequels [TS]

  and stuff blah blah so Andy on his show [TS]

  I shouldn't have waited so long before [TS]

  discussing this but I can't remember [TS]

  every detail of what he said but one of [TS]

  the points he was making is sort of [TS]

  against the people who are complaining [TS]

  that George Lucas changed Star Wars in [TS]

  any way I don't want to pin down exactly [TS]

  what he said or try to quote him or do [TS]

  with my imitation of Andy not cause boys [TS]

  because I really don't remember a [TS]

  specific point so I will move on [TS]

  more the more general the the idea that [TS]

  the fanboy idea that the star war should [TS]

  not be changed at all and anything Lucas [TS]

  does is bad and he has no the most [TS]

  extreme he has no right to change that [TS]

  you know those kind of complaints [TS]

  specifically I think and II did bring [TS]

  this up a lot of people quote the 1988 [TS]

  address of Congress by George Lucas [TS]

  where he was complaining about I don't [TS]

  know if it was a Turner is a ssin and [TS]

  movies Ted Turner colorizing old movies [TS]

  or was just in general protections or [TS]

  artist protections for their works [TS]

  against future modification so George [TS]

  Lucas gave his big speech in Congress [TS]

  and many people who don't like what [TS]

  George Lucas did the Star Wars movies [TS]

  will quote this speech to show how [TS]

  hypocritical George Lucas is or perhaps [TS]

  not not a credible perhaps like here's [TS]

  what George Lucas says he used to think [TS]

  but here's what he actually has done [TS]

  later in his life obviously he's changed [TS]

  old George Lucas wouldn't like new [TS]

  George Lucas that type of thing I [TS]

  believe and II kind of poo-pooed that as [TS]

  well saying that it's it's not you know [TS]

  that there's no inconsistency that what [TS]

  George Lucas was arguing for to Congress [TS]

  in 1998 was an artist's right to not [TS]

  have his work modified by somebody else [TS]

  but the Lucas is the creator of this [TS]

  work and he did I remember this part I [TS]

  did bring up people will say though [TS]

  Lucas didn't write or direct the Empire [TS]

  Strikes Back so how can you say it's his [TS]

  but really he's the creator of Star Wars [TS]

  as Andy pointed out you know there was a [TS]

  time before Star Wars and then he made [TS]

  it you know wouldn't exist without him [TS]

  he is the creator he should have [TS]

  artistic control over his work even if [TS]

  he wasn't the one who actually sat in [TS]

  the director's chair for Empire who [TS]

  actually wrote every word of the script [TS]

  or whatever and so that it there's no [TS]

  inconsistency with the speech that he [TS]

  had he is the artist and he maintains [TS]

  artistic control and that's what he was [TS]

  arguing for he was arguing against other [TS]

  people modifying an artist's work and [TS]

  altering that artistic vision but when [TS]

  the artist himself does it it's [TS]

  perfectly within the bounds what he was [TS]

  complaining that ah [TS]

  so after hearing all this most of the [TS]

  things that Andy said I agreed with the [TS]

  main that the main thing I disagreed [TS]

  with was that all these things therefore [TS]

  invalidate the anger that people have [TS]

  against what George Lucas has done [TS]

  to Star Wars because I think he missed [TS]

  the thing that I'm most upset ago maybe [TS]

  there are people who are upset about the [TS]

  things he was talking about but the [TS]

  thing that I'm upset about was not [TS]

  addressed by handy and I'd like to dress [TS]

  that now by quoting yes from the 1988 [TS]

  speech to George Lucas Congress I'll [TS]

  read a couple passages here this is [TS]

  George Lucas in 1980 the destruction of [TS]

  our film heritage which is the focus of [TS]

  concern today is only the tip of the [TS]

  iceberg American law does not protect [TS]

  our painters sculptors recording artists [TS]

  authors or filmmakers from having their [TS]

  life work distorted in their reputation [TS]

  ruined so this is getting back to what I [TS]

  was saying he he doesn't you know the [TS]

  artist can change his work but say the [TS]

  artist produces something and someone [TS]

  else changes it but his name is still [TS]

  attached to it he wouldn't want his [TS]

  reputation ruined by someone else making [TS]

  some crappy version of Star Wars but [TS]

  it's still you know it's got its [TS]

  associated with George Lucas he's the [TS]

  creator of Star Wars right so that's [TS]

  that's that point I was getting out [TS]

  there later on a copyright is held in [TS]

  trust by its owner until it ultimately [TS]

  reverts to the public domain American [TS]

  works of art belong to the American [TS]

  public they are part of our cultural [TS]

  history so this is the point I've made [TS]

  several times about Star Wars that was [TS]

  made in the people versus George Lucas [TS]

  that a work of art belongs to the artist [TS]

  but then it eventually reverts to the [TS]

  public but when he was he had a naive [TS]

  view of copyright well the idea the [TS]

  copyright would ever actually expire [TS]

  because copyright as the is in the [TS]

  Constitution some part of our maybe it's [TS]

  an amendment or maybe just copyright law [TS]

  says for a limited time right so [TS]

  copyright is for a limited time I forget [TS]

  what it is anyone in the chat room know [TS]

  with the term of copyright now is 75 [TS]

  years 97 I think it is looking at the [TS]

  Wikipedia page which is always right and [TS]

  to find out how many how many years it [TS]

  is let's see if the chat room can beat [TS]

  me to it [TS]

  75 they're guessing dad's death plus 70 [TS]

  people yeah after the death of the [TS]

  artist plus some number of years [TS]

  whatever uh the sunny boat Sonny Bono [TS]

  copyright extension cover it is now life [TS]

  plus 90 Horatio B says in the net robot [TS]

  Ernie right so in the copyright law of [TS]

  the United States it says for a limited [TS]

  time and there was this big case several [TS]

  years ago where maybe was lawrence [TS]

  lessig argued this but anyway he was [TS]

  always associated with this fight where [TS]

  well I think would always do the Supreme [TS]

  Court and they said it's supposed to be [TS]

  for a limited [TS]

  but every time the limit comes up on the [TS]

  game house basically right they extend [TS]

  it so if they keep extending it is not [TS]

  really limited and these you don't [TS]

  almost argue it's not limited at all [TS]

  yeah so Supreme Court a true to form [TS]

  being pigheaded literalist idiots many [TS]

  times they are said well they said [TS]

  limited and there's a limit it's limited [TS]

  you lose your case you know not seeing [TS]

  that like great with they found the [TS]

  loophole all we got to do is extend it [TS]

  by 10 years every time the limit comes [TS]

  up on Mickey Mouse and it will be [TS]

  perpetual copyright even though the term [TS]

  is technically limited we just keep [TS]

  changing a limit every time we hit the [TS]

  limit and why Mickey Mouse because you [TS]

  know Mickey Mouse owned by Disney which [TS]

  is a big company and they have a lot of [TS]

  lobbyists and money and pay for [TS]

  political campaigns and our political [TS]

  system is entirely corrupt and blah blah [TS]

  blah right [TS]

  that's for petrol copyright but in [TS]

  theory the the spirit of the law if not [TS]

  the letter is that the ownership is [TS]

  supposed to revert to the public alright [TS]

  so here's another passage from George to [TS]

  Congress people who alter or destroy [TS]

  works of art and our cultural heritage [TS]

  for profit or as an exercise of power [TS]

  are barbarians and if the laws of the [TS]

  United States continue to condone this [TS]

  behavior history but surely classify us [TS]

  as a barbaric Society so he's getting [TS]

  all high and mighty on we just can't let [TS]

  people be you know defacing an artist's [TS]

  work right now we start getting closer [TS]

  to closer to the metal in Merlin man [TS]

  parlance of his misinterpretation with [TS]

  my discussion of Copeland 2010 okay it [TS]

  will soon be possible to create new [TS]

  original and scare quotes negative he [TS]

  means and they FL negative kids with [TS]

  whatever changes or alterations the [TS]

  copyright holder of the moment desires [TS]

  the copyright holder so far have not [TS]

  been completely diligent and preserving [TS]

  the original negatives of films they [TS]

  control in order to create reconstruct [TS]

  old negatives many archivists have had [TS]

  to go to Eastern Bloc countries where [TS]

  American films have been better [TS]

  preserved so what is complaining about [TS]

  here is that even though an artist [TS]

  creates the work the artist may not be [TS]

  the copyright holder because the studio [TS]

  owns it or whatever right and those [TS]

  those copyright holders although within [TS]

  the letter of the law to be able to [TS]

  change it because they are the copyright [TS]

  holds they're not the original artists [TS]

  so they may alter a work to make money [TS]

  or whatever and not be concerned about [TS]

  preserving the original work any saying [TS]

  how it [TS]

  you know people reconstructing negatives [TS]

  of old movies have had to go to other [TS]

  countries where they just found like a [TS]

  negative and a can somewhere in the back [TS]

  of some you know theater in Yugoslavia [TS]

  this is definitely you know unaltered [TS]

  copy of this thing so we need to [TS]

  preserve it Lucas again in the future [TS]

  will become even easier for all [TS]

  negatives to become lost and and be [TS]

  replaced in scare quotes again by new [TS]

  altered negatives this would be a great [TS]

  loss to our society our culture history [TS]

  must not be allowed to be rewritten [TS]

  later on he says the public's interest [TS]

  is ultimate ultimately dominant over all [TS]

  other interests so what he's saying is [TS]

  that regardless of whether the copyright [TS]

  holder feels it has the right to do [TS]

  these alterations the public's interest [TS]

  in the original version of this is [TS]

  dominant over all other interests and [TS]

  here's some summation of what he said to [TS]

  Congress talking to the AP I'm very [TS]

  concerned about our national heritage [TS]

  and I'm very concerned that the films [TS]

  that I watched when I was young and the [TS]

  films that I watched throughout my life [TS]

  are preserved so that my children can [TS]

  see them this everything I've read has [TS]

  gotten increasingly to the heart of my [TS]

  objection to what George Lucas has done [TS]

  to Star Wars and I think the the core [TS]

  objection of the non fanboy right thing [TS]

  people it's this that if you create a [TS]

  work of art you and you are the [TS]

  copyright holder and the artist you have [TS]

  some responsibilities until the rights [TS]

  of that thing turn over to the public to [TS]

  preserve that work as it existed this [TS]

  does not mean that you can't make [TS]

  derivative works you want to make [TS]

  special editions you want to recast the [TS]

  entire movie with puppets you want to [TS]

  dub over it with with gangster rap [TS]

  whatever you want to do is fine but the [TS]

  original thing that you made that stops [TS]

  becoming yours and becomes the cultures [TS]

  almost as soon as it comes out and [TS]

  becomes just a cultural phenomenon Star [TS]

  Wars was a cultural phenomenon in 1978 [TS]

  Eunos comes out in 77 78 it's a cultural [TS]

  phenomena [TS]

  George Lucas has the right to make a [TS]

  million different versions of Star Wars [TS]

  changing everything about it making [TS]

  grito shirt first you know second third [TS]

  fourth whatever he wants to do but the [TS]

  one that he released in 1977 culturally [TS]

  speaking that's no longer his he owns it [TS]

  and can make it make money from it and [TS]

  derive work from it and do whatever he [TS]

  wants but [TS]

  the main argument of in the People vs [TS]

  George Lucas who don't like what Lucas [TS]

  is done is that do whatever you want we [TS]

  want the 1977 version the OVA version we [TS]

  we want I disagree with that whole [TS]

  description of anime but I don't again [TS]

  after that we want the the original [TS]

  version it happened it was released and [TS]

  it's it's your responsibility as the [TS]

  artist to your responsibilities to the [TS]

  culture to preserve that which means do [TS]

  not destroy all negatives of the [TS]

  originals 1977 Star Wars do not claim as [TS]

  Lucas has at all the original negative [TS]

  is gone we can't get that back with [TS]

  justice special editions there's no [TS]

  history eraser button this is the big [TS]

  thing you'll hate Lucas for it yeah we [TS]

  hate him that he made some crappy Star [TS]

  Wars movies later the prequels are [TS]

  crappy movies it was a shame right but [TS]

  the main thing is like you know you have [TS]

  to keep that old stuff that you made [TS]

  that existed that happened and that's [TS]

  what we want to see and it needs to be [TS]

  preserved now someone could say well so [TS]

  he's not going out there and destroying [TS]

  all the negatives right despite his [TS]

  claims that there's no copy of the [TS]

  original negatives he will actually [TS]

  remember some theaters would find like [TS]

  an old negative the original Star Wars [TS]

  and try to show it and Lucas doesn't [TS]

  like that and would try to stop them [TS]

  from showing it that's that's kind of [TS]

  the this stuff that I'm getting into [TS]

  where people hate him right but the [TS]

  other responsibility I think is that it [TS]

  old movies like this like say movies [TS]

  were shot in the 20s or whatever that [TS]

  are classics right and the artists are [TS]

  long dead and stuff like that but [TS]

  someone still owns them it's the [TS]

  responsibility of the people who own [TS]

  those things to bring that content to [TS]

  preserve it in the same way like old [TS]

  books be preserved in the library and [TS]

  put into like a you know a nitrogen [TS]

  filled tank so they don't rot or [TS]

  whatever but just to preserve the words [TS]

  you know it transcribed them into [TS]

  another form it's it's the owners and [TS]

  the artists and everyone involved Nets [TS]

  responsibility to the culture to [TS]

  preserve that content in the best way [TS]

  possible and in the case of film that [TS]

  means at a certain point like those [TS]

  negatives are going to go bad negatives [TS]

  rest really long time depending on the [TS]

  film stock and there was a bad batch of [TS]

  film stock that the the process I think [TS]

  used in maybe was the 70s was not great [TS]

  so actually some of the films they're [TS]

  worse off than films that were made in [TS]

  the 20s or 30s right at some point you [TS]

  have to scan that negative get it in [TS]

  digital form preserve it that and that [TS]

  this is going a bit beyond the letter of [TS]

  the law but I think culturally speaking [TS]

  it's your responsibility if you [TS]

  where the guy who made and owns and [TS]

  control Star Wars to ensure that there [TS]

  is now a pristine digital non decaying [TS]

  version of the original 1977 Star Wars [TS]

  as it released is it your responsibility [TS]

  to you know make sure that's available [TS]

  for sale at reasonable prices or [TS]

  something no you know you can sit on [TS]

  that or you can sell it for a thousand [TS]

  bucks or you know but it's your [TS]

  responsibility to preserve it all right [TS]

  someone in the chat room thinks I'm off [TS]

  in this and it's not Lucas's [TS]

  responsibility solely to preserve it but [TS]

  the copyright support shall out others [TS]

  to do it as well he's going farther than [TS]

  I have and saying that having him have [TS]

  complete control this movie is not [TS]

  really fair and that it should be a [TS]

  someone else who has this concern should [TS]

  be able to preserve that content even [TS]

  though they're not the owners all right [TS]

  and Aaron Pressman says library Congress [TS]

  is doing this right but the main thing [TS]

  we're so pissed off about Lucas is that [TS]

  he wants to everything he says and does [TS]

  makes us think that he wants to pretend [TS]

  that that stuff never happened mmm that [TS]

  no you can't show the original stories [TS]

  of you if you want to that stuff doesn't [TS]

  exist and all of his statements many of [TS]

  which have been maybe people think [TS]

  they're are bogus saying actually the [TS]

  original negative n'existe NIEM or which [TS]

  if true would just be a complete [TS]

  abdication of artistic and cultural [TS]

  responsibility to say yes I physically [TS]

  damaged the only one actual original [TS]

  negative Star Wars and you can never [TS]

  reconstruct it I think that's not true I [TS]

  think it could be done but at a certain [TS]

  point if we you know if we wait until 90 [TS]

  years after Lucas is dead maybe all the [TS]

  negatives will be gone then and he will [TS]

  have succeeded in making it seem like [TS]

  those original Star Wars versions never [TS]

  existed this is the core complaint and I [TS]

  think that core complaint is well voiced [TS]

  by George Lucas 1988 not that he [TS]

  shouldn't be allowed to make special [TS]

  editions not that altering any of these [TS]

  movies in any ways sacrilege and all [TS]

  that other stuff simply that the [TS]

  original versions are part of history [TS]

  and should be preserved and he's not [TS]

  doing that I don't know I don't know if [TS]

  Andy would disagree that but he didn't [TS]

  address it but maybe he would agree and [TS]

  say but that's not what I hear most [TS]

  people complain about most people [TS]

  complaining that he made a version that [TS]

  Greedo shoots first right mm-hmm I guess [TS]

  that's kind of true but like at the root [TS]

  all those P [TS]

  people they're whining would be just [TS]

  kind of like they'd get over it's kind [TS]

  of like the defaults and I booked early [TS]

  talking about earlier in the episode [TS]

  right you don't like the stupid book [TS]

  thing as soon as you find the feature to [TS]

  turn it off you stop complaining about [TS]

  it if nobody liked the special editions [TS]

  they'd say well I'll just buy the [TS]

  blu-ray version of the originals or I'll [TS]

  just get the digital copy of the [TS]

  original or whatever it is that you stop [TS]

  complaining you're like fine it's not [TS]

  for me I just want to see the ones that [TS]

  I saw I was when I was a kid other [TS]

  people like the other ones let them [TS]

  decide whatever as long as you could get [TS]

  the originals or as long as we had the [TS]

  very least we had faith that the [TS]

  originals would would be there for us [TS]

  someday like that they were had there [TS]

  was a good steward taking care of the [TS]

  originals right the same way that people [TS]

  would be upset if like the original Gone [TS]

  with the Wind negatives gone and the [TS]

  only one was left was the one that had [TS]

  CG added all right people would be upset [TS]

  by that people assume that someone is [TS]

  taking care of Gone with the Wind that [TS]

  someone is making sure that our kids [TS]

  will be able to see our grandchildren [TS]

  will be able to see Gone with the Wind [TS]

  in the version that was originally [TS]

  released into the guard 'less of how [TS]

  many remakes or drew two versions exist [TS]

  right and we just take that for granted [TS]

  over Star Wars many people who highly [TS]

  prized those versions of the movies [TS]

  aren't sure that's happening and are [TS]

  scared that actually the opposite is [TS]

  happening the George Lucas is doing [TS]

  everything is powered to make those [TS]

  words disappear despite the fact that [TS]

  for example he released like here's the [TS]

  theatrical releases as a hidden extra [TS]

  heavily compressed on the DVD version of [TS]

  Star Wars which she did do that's not [TS]

  what we want we want it to be preserved [TS]

  with the same love and attention that he [TS]

  seems to be preserving like the prequels [TS]

  for example you know as they were [TS]

  originally released it just it seems it [TS]

  seems weird because when you think about [TS]

  the way that most I probably shouldn't [TS]

  say that because I've never made a movie [TS]

  but you would think the way that most [TS]

  people who are out there making movies [TS]

  is that they're they're so focused on [TS]

  making the movie right now that they're [TS]

  not necessarily thinking well when this [TS]

  becomes a huge cult phenomenon in in 20 [TS]

  30 years from now we'll have to make [TS]

  sure that everything we're doing is [TS]

  preserved I mean I understand what [TS]

  you're saying understand what Andy was [TS]

  saying I think that it seems like the [TS]

  nicest thing [TS]

  that somebody could do in this situation [TS]

  as a as a movie director producer [TS]

  whatever it is would be to say we felt [TS]

  there were some things wrong here's an [TS]

  updated version yeah you can you can [TS]

  still get this older version we're not [TS]

  gonna we're not going to update it [TS]

  anymore it's the same thing that happens [TS]

  like this this app that that I have here [TS]

  if I don't want to pay for the upgraded [TS]

  version the the manufacturer the guy who [TS]

  makes these apps I won't name the amp [TS]

  he's nice enough to say well you can [TS]

  still you paid for the old version you [TS]

  can have version three you can have [TS]

  version three up to the very last point [TS]

  release we're not going to be doing any [TS]

  updates to it anymore if there are bugs [TS]

  then then you've got upgrade version for [TS]

  that that will fix those bugs but we've [TS]

  supported version three now for a couple [TS]

  of years and you bought it you've used [TS]

  it you can continue to use it forever we [TS]

  will not update it anymore we're going [TS]

  to be updating version four so come on [TS]

  and download version four and you know [TS]

  what for you special upgrade price you [TS]

  know apps are kind of a weird example [TS]

  and that's actually a hole there shows [TS]

  where the topics at because like so say [TS]

  someone wants to see you know mosaic the [TS]

  original version of mosaic the ran on [TS]

  the Mac you can find a copy of mosaic [TS]

  the problem it you know you can find [TS]

  those binaries the main problem is like [TS]

  all right so how do I run it alright so [TS]

  say you want to use the old version of [TS]

  some app on your iPhone forever well if [TS]

  you never upgrade your iPhone you can do [TS]

  that but eventually your iPhone is going [TS]

  to break and the new versions and [TS]

  eventually that that's not going to run [TS]

  the new version the operating system we [TS]

  don't have finding a way to preserve [TS]

  pieces of software that may be equally [TS]

  part of the culture like the version the [TS]

  Netscape or whatever or you know the [TS]

  first version the Mac operating system [TS]

  we haven't really got that figured out [TS]

  yet I'm sure it has eventually we'll be [TS]

  you know VMware and stuff from the many [TS]

  generations from now the idea that [TS]

  there's currently no way no officially [TS]

  Apple sanctioned way to run old versions [TS]

  with operating system like the original [TS]

  system version is kind of a crime and we [TS]

  hadn't yet learned how to preserve that [TS]

  stuff but for for audio-visual medium [TS]

  the the media is the medium is old [TS]

  enough that we we have that kind of down [TS]

  we understand like to preserve a movie [TS]

  preserving the film stock yes that's [TS]

  fine but really what [TS]

  want to preserve or the images there so [TS]

  we have ways of you know alright the [TS]

  negatives not going to ask whether [TS]

  you're the transfer to negative but [TS]

  that's lossy event what we've learned is [TS]

  you have to make a digital scan of it [TS]

  right same thing with audio recording so [TS]

  it was originally on a wax cylinder well [TS]

  that wax cylinders not gonna last [TS]

  together if you want to preserve that [TS]

  you got to make it digital we have the [TS]

  audio in the video stuff kind of figured [TS]

  out and yes not quite the same because [TS]

  it's not you don't get the the you know [TS]

  it's not the same frames per second you [TS]

  don't get them the shake of it going [TS]

  through the shutter and yeah we do our [TS]

  best to preserve it I think we have a [TS]

  much stronger handle on how to preserve [TS]

  audio and video than we do on how to [TS]

  preserve applications so that's why I [TS]

  think the counter example of like well [TS]

  no one's taken away your laserdisc [TS]

  version you know so once you just watch [TS]

  that forever [TS]

  well my laserdisc player Brooke well a [TS]

  tough luck you know it's not their [TS]

  responsibility to make it I'm saying yes [TS]

  it is their responsibility to to somehow [TS]

  preserve that movie into the future that [TS]

  their responsibility doesn't end by [TS]

  saying well well you know you got the [TS]

  laserdisc you want to be a just tape our [TS]

  work is done it's not our responsibility [TS]

  to to move that along now the another [TS]

  counter example is like so what do you [TS]

  make a blog post and then you shut down [TS]

  your blog or you make a blog post and [TS]

  then 10 minutes later and you change a [TS]

  word in it well you never preserve the [TS]

  original version that's showing your [TS]

  typos or before you made your correction [TS]

  and the responsibility to preserve in [TS]

  perpetuity the original version of [TS]

  something without alteration scales with [TS]

  the cultural significance of that thing [TS]

  my blog post and I shut down my blog you [TS]

  know as an artistic work and I wrote I [TS]

  wrote a short story there and I just [TS]

  shut it down and no and had that right [TS]

  you know and archive did or didn't catch [TS]

  it is my responsibility for that is [TS]

  almost nothing compared to the [TS]

  responsibility of preserving starwars [TS]

  are gone with the wind' right it's not [TS]

  an absolute rule that you apply to [TS]

  everything and then you know it shows [TS]

  that you're inconsistent hypocrite [TS]

  because you think it's okay if you'd all [TS]

  tur your blog post star wars is not [TS]

  logged post you know we have to get to [TS]

  use your brain when evaluating things [TS]

  like this and and Star Wars is not even [TS]

  like an edge case you know it's not an [TS]

  obscure thing it's not some you know [TS]

  it's not something that we don't know [TS]

  how to preserve well like applications [TS]

  and a I mean I think applications are [TS]

  kind of up for grabs or games you know [TS]

  getting with our applications are people [TS]

  like to talk about the are video games [TS]

  art stuff you know the Roger Ebert thing [TS]

  and what [TS]

  I want again to in the show and then the [TS]

  gamers course say yes and then the [TS]

  people say no how about applications you [TS]

  brought them up our applications art do [TS]

  they need to be preserved as part of our [TS]

  cultural heritage I think they do I [TS]

  think we just don't know how we don't [TS]

  know how to do it we haven't figured out [TS]

  the best way to do that you know which [TS]

  which ones would be I mean who's going [TS]

  to judge that obviously you you know you [TS]

  say Star Wars and Gone with the Wind [TS]

  well it what about that little menu menu [TS]

  bar thing that lets you toggle Bluetooth [TS]

  I mean is does that need to be preserved [TS]

  forever yeah I mean it gets it you know [TS]

  when you're in a gray area it's [TS]

  difficult I don't think Star Wars is in [TS]

  a gray era and I would say for example [TS]

  like netscape 1.0 or some early web [TS]

  browser is probably also not in a grey [TS]

  area because the web browser how about [TS]

  the furry fur data but yeah but you're [TS]

  getting with this gets weird because [TS]

  then you need to say well we need to [TS]

  also preserve I know the operator system [TS]

  yeah [TS]

  what about hardware you're not using it [TS]

  the way it was used yeah it's all the [TS]

  same concerns it's just much worse for [TS]

  applications because we don't I don't [TS]

  think people even agree that they're [TS]

  worth preserving or that they're art [TS]

  right let alone once even if we came to [TS]

  consensus on that then what do you do to [TS]

  preserve them how do we don't have a [TS]

  handle on that as you know who we need [TS]

  emulation do we need to keep the [TS]

  hardware running forever it's like [TS]

  saying the only way to preserve Star [TS]

  Wars is to preserve forever the original [TS]

  projector it was it was shown on right [TS]

  you know what I mean [TS]

  yeah like that special seventies [TS]

  projector because it's not the same way [TS]

  it's not the same in the original web [TS]

  browsers you like it like it technically [TS]

  having it on DVD or blu-ray that's not [TS]

  really the way that it was sorry you're [TS]

  not really they're not using you're not [TS]

  using an X cube when you use the [TS]

  original web browser in my birthday and [TS]

  you're using that little like the same [TS]

  house the two buttons is different than [TS]

  using it in in in a virtual machine on [TS]

  your you know so we all have you know [TS]

  with film I think we've kind of agreed [TS]

  that preserving the projector is not [TS]

  that important especially since it was [TS]

  projected in so many different ways I [TS]

  think we also they agreed that [TS]

  preserving the negative for that film [TS]

  like quality it some sort of film [TS]

  projector should be preserved so that [TS]

  later you know people can say this is [TS]

  what film projectors are like just like [TS]

  we kind of preserve or recreate butter [TS]

  turns to say this is all they used to [TS]

  make butter right but that should be [TS]

  reserved as a separate thing but I think [TS]

  we've agreed that if they if we have a [TS]

  pristine digital copy of Gone with the [TS]

  Wind and we did it made our best effort [TS]

  to get every ounce of information out [TS]

  negative be [TS]

  negative be [TS]

  or they all disintegrated they were okay [TS]

  and we consider that a dutiful [TS]

  preservation of the original Gone with [TS]

  the Wind right [TS]

  KJ Healey in the chat room brings up a [TS]

  point about how artists themselves tend [TS]

  to not want to look back at their at [TS]

  their old work right they want if they [TS]

  want to look forward and one of spices [TS]

  The DaVinci painted his masterpiece on a [TS]

  wet wall you know that they're artists [TS]

  artists themselves are not always [TS]

  particularly inclined to say what I've [TS]

  done here must be preserved for the ages [TS]

  they just want to move on and they want [TS]

  to you know it's part of being an artist [TS]

  you you don't want to dwell in your old [TS]

  work you want to go and make new work [TS]

  Steve Jobs himself has said many things [TS]

  that affect you just got to look forward [TS]

  right so that's an argument for another [TS]

  point that my friend always likes to [TS]

  bring up that ours themselves are not [TS]

  always the best stewards of their own [TS]

  material and that gets back to my point [TS]

  about how the eventual and Lucas's point [TS]

  that according framing at all that the [TS]

  public's interest is ultimately dominant [TS]

  over all other interests which argues [TS]

  for the public to be the steward of [TS]

  things that are culturally significant [TS]

  and not the artist because the artist [TS]

  may be like I never want to look at that [TS]

  again I'm moving on as ours but it's [TS]

  good that's what artists should do but [TS]

  that means the artist should not be the [TS]

  sole one who has the right to preserve [TS]

  this thing because they will be the [TS]

  worst perhaps the worst possible [TS]

  stewards of this material you know and I [TS]

  think Lucas has proved it as being a [TS]

  horrible horrible steward of the the [TS]

  culturally significant Star Wars movies [TS]

  not because he made altered versions of [TS]

  them be good but because he seems to [TS]

  have an antipathy towards the original [TS]

  versions he only wants the new versions [TS]

  to exist which may be the correct thing [TS]

  in terms of being an artist it would be [TS]

  much more convincing if the new things [TS]

  were actually better but they're not but [TS]

  that's all separate issue [TS]

  but it does argue for him not being the [TS]

  steward of this content and it argues [TS]

  against in a million other different [TS]

  ways the whole perpetual copyright thing [TS]

  and just our entire system of ownership [TS]

  and which all goes all the way back to [TS]

  political corruption and how people with [TS]

  the money make the rules and blah blah [TS]

  all right well is there a second second [TS]

  tenth final sponsored squarespace.com [TS]

  secret behind exceptional websites I [TS]

  love these guys I'm moving a ton of my [TS]

  stuff over there I'm not 5 by 5 because [TS]

  it's really [TS]

  detailed people always how are you [TS]

  moving but not moving that but I'm in [TS]

  the process moving everything else that [TS]

  I've done for decades over to uh to [TS]

  Squarespace is what is Squarespace it's [TS]

  a fully hosted completely managed [TS]

  environment for creating a beautiful [TS]

  website in a matter of minutes you [TS]

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  you full control over your content and [TS]

  site customization you build a website [TS]

  you can create a blog and it's really [TS]

  fast and really easy and if you're [TS]

  moving from something like WordPress or [TS]

  movable type [TS]

  they just import it and it just works [TS]

  it's kind of amazing or if you're like [TS]

  me and you built a custom thing then you [TS]

  just export it as WordPress or [TS]

  movable-type and it imports it straight [TS]

  away [TS]

  that's a built in powerful analytics [TS]

  tools they've got really cool stuff if [TS]

  you do photo galleries because they've [TS]

  got their own cool lightbox integration [TS]

  and hover effects saying everything is [TS]

  in there real-time stats it's it's [TS]

  really amazing it's great it's really [TS]

  really great and it's good for geeks who [TS]

  like to get in there and tweak into [TS]

  their own CSS and HTML and it's great [TS]

  for people who have absolutely no [TS]

  interest in that it does what everyone [TS]

  it goes both ways that could be their [TS]

  slogan giving that to them for free you [TS]

  can try it for free speaking of free for [TS]

  two weeks 14 days you don't have to give [TS]

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  there's a coupon code dan sent me and I [TS]

  think I think it's dan sent me 11 for [TS]

  2011 or maybe Dan sent me 12 since we're [TS]

  in December try both of them [TS]

  you should get 20% off for six months [TS]

  squarespace.com slash 5x5 and they've [TS]

  been a longtime support of us we love [TS]

  squarespace.com thank you very much to [TS]

  them and guys please go check this out [TS]

  the next time at somebody you know one [TS]

  of your friends family they say oh I [TS]

  want to I want I want to go make a blog [TS]

  don't don't send them these other places [TS]

  send them their professional tools easy [TS]

  use Squarespace com [TS]

  you know be should be preserved as part [TS]

  of our cultural heritage is a merlyn's [TS]

  Squarespace ads which are he's very Pat [TS]

  marathon yes [TS]

  and lot there long I try to spend about [TS]

  and I try to spend about a minute for [TS]

  the sponsor and I try to do two you know [TS]

  want my in my mind my mental x-ray show [TS]

  of acceptability I you know one about a [TS]

  minute of sponsor for about 15 or 20 [TS]

  minutes of show so if you an hour show [TS]

  you get a couple sponsors you down on a [TS]

  half maybe you did three I'm just saying [TS]

  that seems pretty reasonable compared [TS]

  that to regular radio or TV forget about [TS]

  forget about it much better [TS]

  so Lu vhe L th love health L you've [TS]

  helped I don't know what is in the have [TS]

  room says someone in the chat room says [TS]

  how would my argument apply to a band [TS]

  who only performs live or a ballet [TS]

  troupe there those are all good [TS]

  questions so like and as we talked about [TS]

  with applications and you know computer [TS]

  systems and operating systems depending [TS]

  on the age of the medium the culture [TS]

  tends to come to some sort of agreement [TS]

  on how to best preserve stuff so live [TS]

  performances but we do record live [TS]

  performances and it's kind of an [TS]

  audio-video type of thing it's like you [TS]

  need someone to record every live [TS]

  performance but most people want to want [TS]

  to be preserved in those cases we've [TS]

  decided usually that if you are a [TS]

  recording artist and you release [TS]

  recording people would want the original [TS]

  recording of that song troopers aren't [TS]

  the one that was released on the record [TS]

  or whatever so we kind of decided that's [TS]

  the canonical version but also in the [TS]

  case of like very famous live [TS]

  performances but you know most artists [TS]

  do record their live performances at the [TS]

  sound board because you don't know what [TS]

  the time you're doing it whether this is [TS]

  gonna be culturally significant for jam [TS]

  bands like fish and stuff that'd be good [TS]

  question for Marco I mean obviously [TS]

  their fish is taking the approach that [TS]

  they want everything to be preserved and [TS]

  they're just giving it away free to [TS]

  everybody and this this gets back to [TS]

  scooter computers argument he clarified [TS]

  in the chatroom that what he's saying is [TS]

  that copyright should not be able to be [TS]

  used as a club to stop other people from [TS]

  preserving 1977 Star Wars this goes back [TS]

  to how the copyright owner and the [TS]

  artists are not the best stewards of the [TS]

  materials if the culture decides that [TS]

  it's significant and are clamoring as [TS]

  they are with Star Wars to preserve the [TS]

  original version they shouldn't be [TS]

  stopped by by these laws from doing it [TS]

  and for a ballet troupe I would imagine [TS]

  that I don't know much about dance so [TS]

  maybe maybe a faith when she comes back [TS]

  and talk about this but I would imagine [TS]

  that in case of ballet [TS]

  that i don't know i don't know if they [TS]

  preserve carve like how what is the what [TS]

  is the the mechanism for deciding that [TS]

  it's one light gets preserved mean you [TS]

  preserve the music and the story do you [TS]

  also preserve the choreography i don't [TS]

  know enough about that to know what what [TS]

  the mechanism for culturally preserving [TS]

  dance is but but yeah this the one thing [TS]

  step active is that in each medium in [TS]

  each case of each thing we have to agree [TS]

  that it's worth preserving which is [TS]

  often a battle see games and [TS]

  applications and then agree on what we [TS]

  think is the best or most acceptable [TS]

  available way to preserve that and that [TS]

  may change over time and also not have [TS]

  laws that are preventing us from doing [TS]

  any of these things so there are many [TS]

  barriers to the way i think the world [TS]

  should be next topic I really think that [TS]

  I think I've thoroughly covered Star [TS]

  Wars oh yeah [TS]

  and II seems to be there's lots of [TS]

  movement in the in the fan base are [TS]

  saying that when Andy disagrees with [TS]

  somebody that's a feud like oh he [TS]

  disagrees with Markos review and then [TS]

  you know then he's stirring things up [TS]

  and getting into fights with people I [TS]

  don't I think that's a little bit silly [TS]

  Andy is the least likely person ever to [TS]

  say something mean about somebody or [TS]

  start a fight with somebody but we have [TS]

  differing opinions and and I don't even [TS]

  know if I if Andy's opinion differs from [TS]

  me on Star Wars it just seems like the [TS]

  points that I brought up he didn't talk [TS]

  about so maybe he agrees with them and [TS]

  don't think they they lie at the heart [TS]

  of most people's complaints about Star [TS]

  Wars but they lie at the heart of my [TS]

  complaints about George Lucas and Star [TS]

  Wars so next topic Siri ooh let me talk [TS]

  to I talked about Siri a while ago and I [TS]

  did all this hemming and hawing about I [TS]

  was afraid that that as as well as Siri [TS]

  works people will think it's human level [TS]

  artificial intelligence and their [TS]

  expectations will go running away from [TS]

  the reality of Siri there's just no way [TS]

  then unless Siri literally is a tiny [TS]

  intelligent person who you've been [TS]

  married to for twenty years who knows [TS]

  every thought and whim you will you'll [TS]

  be disappointed with it if it doesn't [TS]

  act that way and so there have been some [TS]

  Siri backlash stories [TS]

  first one I linked to Adam angst [TS]

  oriented bits titled let's stop with the [TS]

  C rebating and it was talking about the [TS]

  whole ginned up controversy where if you [TS]

  ask Siri to find an abortion clinic it [TS]

  can't and that shows that Apple is [TS]

  pro-life right this is a weird example [TS]

  that combines politics hot-button issue [TS]

  with another thing what it comes down to [TS]

  is not entirely this but a lot of what [TS]

  it comes down to is that since people [TS]

  don't understand that is not a little [TS]

  person living inside there or the very [TS]

  least don't understand the [TS]

  implementation the the first conclusion [TS]

  they come to when they see a reaction [TS]

  like that where you know it seems to not [TS]

  be able to find abortion clinics but it [TS]

  can't find other things and it seems to [TS]

  know about abortion clinics who I can't [TS]

  find them that is clearly an indication [TS]

  of a political stance of the creators [TS]

  and not just a book whereas any software [TS]

  developer if they saw that would never [TS]

  jump to the conclusion that this this is [TS]

  a a political representation and if they [TS]

  did find that that would be the story [TS]

  the story would be that you know this [TS]

  sure just looks like a you know a bug or [TS]

  something that falls out of the way this [TS]

  thing is programmed but in reality we [TS]

  found out that there was a command from [TS]

  on high and Apple that did not be able [TS]

  to find these things because Apple was [TS]

  afraid of being too politically [TS]

  controversial or whatever uh that's [TS]

  possible but it's not the first thing [TS]

  people would jump to the fact that the [TS]

  common sort of non tech person's [TS]

  conclusion is to go to the other one [TS]

  first and not assume it's software issue [TS]

  that's not a specific case of like oh [TS]

  because Siri was presented as an [TS]

  intelligent assistant it's getting this [TS]

  thing I think any piece of software if a [TS]

  web browser accidentally didn't let you [TS]

  go to Planned Parenthood website because [TS]

  of some unrelated bug people would [TS]

  assume that the web browsers and web [TS]

  browsers never been presented as an [TS]

  intelligent agent so this particular [TS]

  story I don't think is a vindication of [TS]

  my idea that there will be that people [TS]

  will have unrealistic expectations with [TS]

  Siri it's what it actually is an example [TS]

  of how people just don't understand [TS]

  software and it would have happened [TS]

  exactly the same if a new version of [TS]

  Google Chrome came out and did the same [TS]

  thing they would say you know they [TS]

  Google Chrome if it means that Google is [TS]

  pro-life or whatever although the most [TS]

  baffling thing is like Apple is the most [TS]

  hippie dippie or historically was maybe [TS]

  now you can argue they're not [TS]

  left-leaning liberal friend of Bill [TS]

  Clinton Obama supporting like there's [TS]

  not you know there what among what you [TS]

  would imagine to be the most left-wing [TS]

  companies culturally and it it seems [TS]

  weird that people jump to the conclusion [TS]

  that they are pro-life and like that [TS]

  like the liberals will get offended [TS]

  right you know that that's even more [TS]

  even if you don't understand anything [TS]

  about uh software or our bugs or stuff [TS]

  like that wouldn't you say kind that's [TS]

  kind of weird because I would think [TS]

  would be the other way and it would you [TS]

  know not be showing me how to get to [TS]

  Garth Brooks concert because no one in [TS]

  Apple likes country music because [TS]

  they're all bunch of loony liberals [TS]

  right it's just it's just weird so that [TS]

  was kind of a you know silly non-story [TS]

  flare-up thing that happened we did get [TS]

  it at what I think isn't an example of [TS]

  an actual [TS]

  Seri backlash thing from gizmo toes [TS]

  Syria's apples broken promise [TS]

  did you already put that in the show [TS]

  notes yeah all these things are okay hi [TS]

  so oh by the way we asked them we have [TS]

  to tell people how to get to the show [TS]

  notes you get a five by five dot TV [TS]

  slash hypercritical slash 45 or if you [TS]

  subscribe to the show with RSS feed you [TS]

  will see notes and links and things that [TS]

  John and sometimes I have collected or [TS]

  the course of the week and we also want [TS]

  to say thanks to help spot calm for [TS]

  making the show notes possible but did [TS]

  that's how you do it people always say [TS]

  what are the show this is what you do [TS]

  this is how you can participate in the [TS]

  show you can follow along John does [TS]

  painstaking work to make sure that [TS]

  they're in the exact order that he [TS]

  mentions them or that they are mentioned [TS]

  on the show and it and John gets very [TS]

  angry when they're not and I correct the [TS]

  titles and try to make a nice format I [TS]

  don't just leave is the stuff that [TS]

  appears in the pilot again HTML pages is [TS]

  wildly bearings when I look at like the [TS]

  talk-show links which apparently no one [TS]

  cares enough about to to uh results [TS]

  always me adding them that's why and yes [TS]

  and while you don't care enough about [TS]

  them to change macGruber doesn't seem to [TS]

  care that they're all messed up but they [TS]

  got pipe symbols and they got the site [TS]

  name first and they got double hyphens [TS]

  and just all sorts of horrible stuff I [TS]

  try to make the [TS]

  sometimes I fix all right anyway so this [TS]

  story was more just straight up the [TS]

  aisle exactly what I was talking about [TS]

  that ciri was presented as this big [TS]

  magical thing but when I try to use it [TS]

  it's not as smart as Apple seems to make [TS]

  it out to be and many people have said [TS]

  see this is what Syracuse are warned [TS]

  about it's you know it's people don't [TS]

  understand that it's not real AI and [TS]

  they have unrealistic expectations [TS]

  another mad well I have to say that [TS]

  overall I feared that the backlash would [TS]

  be much much worse than it's been one [TS]

  Gizmodo article and a couple of [TS]

  follow-ups that link to it is nothing [TS]

  compared to the worst case that I [TS]

  thought would happen so I I also think [TS]

  that you can't really say that I'm was [TS]

  vindicated in my nay saying I it does at [TS]

  least validate the concept that I was [TS]

  talking about that this could happen but [TS]

  like with anything popular there's [TS]

  always the backlash story there's the oh [TS]

  wow story there's the release and then [TS]

  start your timer because the backlash [TS]

  stories will come it remains to be seen [TS]

  I think about the wait a couple years [TS]

  out if you ask somebody who doesn't [TS]

  listen to the show and doesn't follow [TS]

  Apple mine or anything but happens to [TS]

  have an iPhone ask them a year from now [TS]

  what do you think is Siri and they say [TS]

  it's kind of me but I can't really get [TS]

  it to work the way I want or I was [TS]

  disappointed or whatever I think that [TS]

  would be a more vindication of my dim [TS]

  stance on Siri that it's not it's not [TS]

  going to be it's not going to be like [TS]

  they show on the commercial ah and [TS]

  people are not going to have that [TS]

  experience with it whether or not they [TS]

  continue to find Siri useful they say [TS]

  well it doesn't work like doesn't the [TS]

  commercial but still use it all the time [TS]

  for feature X Y & Z I think serious [TS]

  still success then and at the very least [TS]

  it will have helped Apple sell a bunch [TS]

  of iPhones because it looks really cool [TS]

  but this backlash article is straight up [TS]

  saying did you know they said it was [TS]

  awesome but it's totally not because [TS]

  it's not an intelligent little human [TS]

  being inside there and and it goes on to [TS]

  complain about it being in beta and [TS]

  there was some follow-up articles saying [TS]

  well it's got to be in beta because in [TS]

  an application like this speech [TS]

  recognition [TS]

  it's very data-driven and the more you [TS]

  people have the more people you have [TS]

  talking to it the better they can get [TS]

  the server side component which [TS]

  presumably Apple is honing over time so [TS]

  you really need to launch it in beta [TS]

  because you can't get a big enough [TS]

  representative sample [TS]

  to really tune this feature until you [TS]

  got people from all the world talking [TS]

  into it I don't know how much I buy that [TS]

  I think that Apple has enough money to [TS]

  do a pretty big internal beta test but [TS]

  it may have been a timing issue [TS]

  I pretty the way we all know people [TS]

  listen to this we know how Siri where [TS]

  the story I like to talk about when I [TS]

  think of things like this is many years [TS]

  ago I was calling some customer support [TS]

  thing or whatever and it was the first [TS]

  time I'd ever gotten to a point in a [TS]

  phone tree where it said instead of [TS]

  saying press 1 for blob us two for Bob a [TS]

  star for an operator right it said [TS]

  please say the name of the department [TS]

  you would like to talk to or something [TS]

  like that and regularly I don't know how [TS]

  that works in regular paper but since [TS]

  this as many years ago this is the very [TS]

  first time I ever heard this before [TS]

  right I froze on the phone because my [TS]

  brain was going they can't possibly how [TS]

  are they gonna well it is a limited [TS]

  vocabulary but no they can't they're [TS]

  going to try to figure out with with [TS]

  accent like I'm trying to figure out the [TS]

  implementation and my mouth is not [TS]

  moving because my brain is trying trying [TS]

  to suss out if it is technically [TS]

  possible to do what this thing is [TS]

  claiming that it can do with reliability [TS]

  like what's the ROI on that is it [TS]

  actually cheaper than to hire John so my [TS]

  brain totally fuse you know puzzling out [TS]

  how this implementation can work and you [TS]

  know the timeout goes and like you know [TS]

  that's how the nerd brain works yes I [TS]

  you know so it's a good thing you don't [TS]

  do that at the stoplight no yeah no I [TS]

  mean only happens the first time and you [TS]

  know in the event I'm ever what year [TS]

  this was but it was a long time I was it [TS]

  was back it was back before you'd ever [TS]

  heard of this like yeah maybe it was [TS]

  like in the late 80s early 90s where the [TS]

  very first super limited vocabulary [TS]

  phone tree type things came out they had [TS]

  like you know a 90% success rate or [TS]

  whatever which would be completely [TS]

  unacceptable today but so so people like [TS]

  us are looking at Siri and seeing how [TS]

  the gears work and can use it it [TS]

  understanding the underlying mechanisms [TS]

  with our expectations set correctly [TS]

  regular people I don't know it's going [TS]

  to be a long time before you can run run [TS]

  an app like apples ads and have people [TS]

  buy it and have the exact same [TS]

  experience and maybe people just don't [TS]

  expect that because it is an ad and this [TS]

  well obviously this is the best case [TS]

  scenario and people will be able to pull [TS]

  off lots of the stuff in that ad but [TS]

  there'll be stumbles and sometimes it [TS]

  won't work and then you'll get end up in [TS]

  the dark corner where nothing you say is [TS]

  getting the correct response from Siri [TS]

  because you're just into a realm or a [TS]

  phrasing or something that in that good [TS]

  natural language processing just can't [TS]

  figure out what you mean by and that [TS]

  will be experience it was totally not [TS]

  represented in the ad where it's just [TS]

  not working at all now you're just [TS]

  wasting your time and it's frustrating [TS]

  and it would have been faster for you to [TS]

  just tap your fingers but but like I [TS]

  said in the original show on Siri I [TS]

  think that even regular people will [TS]

  eventually find the three or four things [TS]

  that are actually way way way easier to [TS]

  do with Siri and they will decide that [TS]

  Siri is the reply to text message [TS]

  without using my hands or that without [TS]

  looking at the screen feature or they'll [TS]

  say Siri is 100% the set a timer from [TS]

  egg feature or Siri is the reminder [TS]

  feature remind me to call someone when I [TS]

  get home like whatever those things you [TS]

  you can you know you decide that Siri [TS]

  works well for you and that's your Nisha [TS]

  like a Gruber seems to have decided that [TS]

  it's kind of like a dictation so I don't [TS]

  have to type things out while I'm on the [TS]

  go feature even though that's not texted [TS]

  like Siri no dictation is just I don't [TS]

  know if they lump it under the branding [TS]

  but it's a it's different than the whole [TS]

  to figure out what I'm saying and [TS]

  interact with other applications and do [TS]

  stuff for them so I think see really [TS]

  success is a feature but it's going to [TS]

  be a long time before that Siri ad [TS]

  becomes a reality next follow-up I think [TS]

  we only got two more we may actually get [TS]

  maybe get through all them in the show [TS]

  huh well because then I have one for you [TS]

  after that all right well maybe I'll do [TS]

  this one quickly and then what you can [TS]

  start yours right you might not care [TS]

  about mine that's true so this is this [TS]

  is a post [TS]

  I hope so hard for me to tell where [TS]

  things originally come from with this [TS]

  content republishing stuff now I figure [TS]

  it's like you know so this apparently [TS]

  was written by Ridley Scott published on [TS]

  The Huffington Post as entitled the only [TS]

  way to see a film and it's kind of a [TS]

  love letter to blu-ray that's really I [TS]

  don't even really see I wrote this or as [TS]

  PR people wrote about it so he wrote it [TS]

  so this is quoting for your article for [TS]

  this got says the the blu-ray is the [TS]

  closest we've come to replicating the [TS]

  best the [TS]

  Racal viewing experience I've ever seen [TS]

  so he does start by saying like the way [TS]

  movie should be shown is in the theater [TS]

  but blu-ray is the closest to [TS]

  replicating that experience to which I [TS]

  would say that's true because when you [TS]

  go to the movie theater you're projected [TS]

  to about 30 minutes of ads that you [TS]

  don't want to see before they will let [TS]

  you watch the movie which is very [TS]

  similar to blu-ray when you stick the [TS]

  disc in you have unskipable previews you [TS]

  fight with the stupid buttons to figure [TS]

  out well let me do pop-up menu will let [TS]

  me do frame advanced button what will [TS]

  get me to the movie at least the blu-ray [TS]

  you've got a fighting chance to like [TS]

  play this game with the device to try to [TS]

  you know loading preview from the [TS]

  internet no no no don't load the preview [TS]

  from the internet you just want to see [TS]

  the movie and the movie theater you've [TS]

  got no choice you just got to sit there [TS]

  I guess in the movie theater does have [TS]

  the advantage that you can just show up [TS]

  later if you know they're going to show [TS]

  a half an hour of ads just show up and [TS]

  sit down afterwards so you're at least [TS]

  you can time manage there whereas I'm [TS]

  blue where you get to fight with the [TS]

  thing and he goes on to say it's never [TS]

  made sense to me why those preoccupied [TS]

  with how movies are delivers for years [TS]

  have written off physical media so he [TS]

  doesn't understand what the whole big [TS]

  deal is with digital distribution [TS]

  probably because he's old or maybe [TS]

  because he's maybe he's just lying and [TS]

  and and following the line for the [TS]

  blu-ray industry which many people have [TS]

  said the cynical thing is like hey buy [TS]

  more blu-rays brought to you by the [TS]

  blu-ray Alliance right it shocking that [TS]

  he would have this opinion but it could [TS]

  just be because you know like some [TS]

  people just don't like digital delivery [TS]

  they want a physical thing in their hand [TS]

  because they're old that's what they [TS]

  used to technology will need to make [TS]

  many more as this quoting frame again [TS]

  many more huge leaps before one can ever [TS]

  view films the level of picture and [TS]

  sound quality many film lovers demand [TS]

  without having to slide this can do a [TS]

  player especially with the technical [TS]

  requirements of today's 3d movies this [TS]

  is another area where I agree with him i [TS]

  by 2 was disappointed when I've talked [TS]

  to others in past shows when music went [TS]

  from like you know audio cassette [TS]

  8-track audio cassette LP CD it was with [TS]

  the exception of the hard 16 kilohertz [TS]

  cut out on that so the 16 16 tour it's [TS]

  44 kilohertz [TS]

  16-bit whatever the the resolution of [TS]

  CDs are there are many people who said [TS]

  that the limits imposed were even though [TS]

  they were the theoretical close to the [TS]

  theoretical limits of human hearing they [TS]

  didn't exceed them by now [TS]

  or actually didn't exceed them at all [TS]

  and that vinyl still had a better [TS]

  dynamic range than CDs and then there's [TS]

  the whole production thing where they [TS]

  heavily compress the music so that [TS]

  you're losing the highs and lows and [TS]

  that's kind of a technique more of a [TS]

  technical issue but many people thought [TS]

  that CDs were kind of did a stutter step [TS]

  on the road to improved fidelity that it [TS]

  was clear that you know wax cylinder is [TS]

  not as good as vinyl and it was clear [TS]

  that an audio cassette was not as good [TS]

  as CD because of the hiss and the [TS]

  stretch and all these other things right [TS]

  but then we took a sharp turn an in [TS]

  arguable sharp turn to less than CD [TS]

  quality when we went to digital [TS]

  distribution because the market decided [TS]

  that the convenience of mp3s it is more [TS]

  important than having something that's [TS]

  better than CD quality so we had super [TS]

  audio CD and DVD audio but they didn't [TS]

  really go anywhere because they was one [TS]

  of the dominant factors right and for [TS]

  people like me who are sticklers about [TS]

  quality we were disappointed by that we [TS]

  didn't want to listen to 128 kilobits [TS]

  files we wanted CD quality that's why I [TS]

  continued to buy CDs and still continue [TS]

  to buy CDs because it's the highest [TS]

  quality version of that song that I can [TS]

  get and the more I like a song the more [TS]

  inclined I am to say I want the CD [TS]

  version even the 256 kilobits you know [TS]

  even though I can never actually hear [TS]

  the difference just philosophically I [TS]

  feel like I want the CD quality 100 [TS]

  because why pay was usually ends up [TS]

  being a similar price for an album for a [TS]

  lower quality version and to the credit [TS]

  of Apple and all the other people they [TS]

  have increased the quality and I think [TS]

  you can get can you get lossless [TS]

  versions an Apple store anymore or now [TS]

  can you get them hmm [TS]

  it's a good question I don't know I mean [TS]

  there are losses things are infinite or [TS]

  Jonathan Coulton [TS]

  dystrophy hands I think albums on CD but [TS]

  he also distributes them digitally and [TS]

  you both you can pick what you want you [TS]

  can download an AAC you can download [TS]

  Aflac you can download apple lossless so [TS]

  I have Jonathan Colton's latest CD and I [TS]

  also have apple lossless digital copies [TS]

  of it this you know true to form not [TS]

  being someone who is a record executive [TS]

  from the Stone Age he's doing it right [TS]

  eventually and he's way ahead of [TS]

  everyone [TS]

  else eventually I hope everybody gets on [TS]

  that bandwagon and realize this we want [TS]

  the best possible version we can get but [TS]

  we took a detour there and so video is [TS]

  the same way watching a movie in a movie [TS]

  theater [TS]

  but then VHS tapes were nowhere close to [TS]

  it and DVD is like it's getting kind of [TS]

  close it's get looking pretty good but [TS]

  then it's like okay now download it from [TS]

  iTunes and you get all these compression [TS]

  artifacts because we can't put like the [TS]

  super HD version you know like when you [TS]

  watch it in 1080i broadcast on HBO [TS]

  that's higher quality due to you know a [TS]

  less efficient compression algorithm [TS]

  usually and a higher bitrate [TS]

  then you get if you download the iTunes [TS]

  version because they got to make the [TS]

  iTunes version is kind of small and they [TS]

  might be shown an iPad or whatever so [TS]

  the best version of television shows you [TS]

  can get is still often on television and [TS]

  we took you turn there or a detour there [TS]

  into saying once again the convenience [TS]

  of being able to download them and to [TS]

  have many movies on your iPad or [TS]

  whatever is more important than the [TS]

  absolute best quality and so blu-rays [TS]

  have the absolute best quality you can [TS]

  buy for seeing a movie in your home but [TS]

  people say that physical media is dead [TS]

  because they say well that's great and [TS]

  all but the convenience of being able to [TS]

  stream it is much more important the [TS]

  stupid physical discs and it's made [TS]

  worse by the things that any thinking [TS]

  person hates about blu-ray is that not [TS]

  only is blu-ray and annoying you gotta [TS]

  put the disc in and do all that physical [TS]

  stuff but it's just it's a customer [TS]

  hostile experience but all these things [TS]

  that you don't care about getting in the [TS]

  way of you watching your damn movie or [TS]

  when you stream it similarly starts [TS]

  right maybe I'd rather watch a loading [TS]

  progress bar because the streaming [TS]

  server can't load me then have to sit [TS]

  there and actively fight with the [TS]

  blu-ray player to try to get and you [TS]

  know it's loading Java to load all these [TS]

  applications the little progress but the [TS]

  worst thing I think on these things is [TS]

  that the menu screens which everyone is [TS]

  so proud of and people thought were also [TS]

  wizzy on DVDs and stuff the worst thing [TS]

  is is that the menu screens often have [TS]

  spoilers for the movies by showing in [TS]

  the background yeah turn the movie if [TS]

  you haven't seen the movie before like [TS]

  in the background it's got you know [TS]

  Vader going Luke I am your father yeah [TS]

  you'd be pissed yeah I just wanna close [TS]

  your eyes and say I can't look at the [TS]

  menu screen you gotta gotta click [TS]

  through it real fast I'll tell you I'll [TS]

  tell you tempted to this day still I've [TS]

  never owned or even used a blu-ray [TS]

  player I have there even a used one [TS]

  they're actually worse than DVDs because [TS]

  DVDs all did all the same thing you know [TS]

  with blu-ray maybe they would learn [TS]

  lesson if like let's not put into the [TS]

  spec a requirement that you honor thee [TS]

  I'm sorry you can't skip this bit like [TS]

  you know if you want the D or the [TS]

  official DVD player stamp of approval [TS]

  from the stupid short consortium that [TS]

  controls the rights of stuff you must [TS]

  honor this this bit that says you can't [TS]

  you know this horribly consumer hostel [TS]

  bit says you can't skip this preview and [TS]

  so the player manufacturers because [TS]

  they're a bunch of idiots they're like [TS]

  well whatever we want to sell players we [TS]

  want to have the logo they honor it the [TS]

  only people don't honor it or like these [TS]

  Asian manufacturers that are outside the [TS]

  law in other words the smart ones that's [TS]

  just yeah the blu-ray format is is [TS]

  horrible [TS]

  and so here's really Scott again blu-ray [TS]

  for the foreseeable future remains the [TS]

  finest technology to preserve the impact [TS]

  the enjoyment of watching movies at home [TS]

  and someone I was complaining about this [TS]

  article on Twitter and someone said was [TS]

  what's here what's wrong with blu-ray I [TS]

  said everything except for the fidelity [TS]

  of the content because I'd continue to [TS]

  buy blu-rays I have Netflix subscription [TS]

  with the blu-ray option because that is [TS]

  the best possible version of these [TS]

  movies that you can see at home and that [TS]

  is the only good thing about blu-ray [TS]

  that it has the best possible version of [TS]

  these things to do 1080p very high [TS]

  quality audio and video better than you [TS]

  can get over your television because I [TS]

  don't know if any do any television [TS]

  services broadcast 1080p I think the [TS]

  best you get 1080i I'm not sure at least [TS]

  in this country you know the least [TS]

  amount of compression the blu-rays hold [TS]

  lob everything else about blue ice is [TS]

  just horrible so it when I read his [TS]

  article I said on Twitter this was [TS]

  written [TS]

  apparently Ridley Scott has never [TS]

  actually tried to watch a blu-ray movie [TS]

  and many people said well he probably [TS]

  has his assistant start 20 minutes [TS]

  beforehand and cue it up in his living [TS]

  room and it's flat right even like even [TS]

  during the playing of the movie say you [TS]

  pause it they have so every part of the [TS]

  blu-ray spec is that anyone who write [TS]

  makes a blu-ray disc can do custom [TS]

  appearance for the progress bar that [TS]

  shows how far you along you're on movie [TS]

  so when you hit pause it brings up a [TS]

  little Tibo like progress bar and like [TS]

  in the Lord of the Rings the progress [TS]

  where I'll be like all brown and like [TS]

  I've stoned on it and like mine's going [TS]

  you know they all draw their own stupid [TS]

  custom progress bars to be within the [TS]

  theme of the movie like that's just a [TS]

  waste of everybody's time no one wants [TS]

  to see that it's stupid it you know [TS]

  someone someone had to [TS]

  time doing that and that means [TS]

  everyone's got to spend time doing that [TS]

  they do all sorts of weird wizzy menu [TS]

  animations and stuff like this that's [TS]

  not what we want that someone that [TS]

  that's like that's like a restaurant [TS]

  websites where you show to the person [TS]

  and say I want it to be this cool thing [TS]

  where you fly into it and I want you [TS]

  know so you gotta use flash for [TS]

  everything and and you show it to the [TS]

  boss not like wow that's awesome make [TS]

  more things fly and that's what the boss [TS]

  wants Missy is an idiot that's not what [TS]

  customers want customers don't care what [TS]

  your progress bar looks like customers [TS]

  don't care that your progress bar [TS]

  matches the theme of your movie if your [TS]

  progress bar takes a longer time to come [TS]

  up or is jumpy or crashes their blu-ray [TS]

  player because some weird Java exception [TS]

  because it's not yeah it's it's missing [TS]

  the forest for the trees [TS]

  you know that they give another Apple [TS]

  example Apple does not provide custom [TS]

  items well progress bars for iTunes [TS]

  content but if they listen to content [TS]

  grades disabled it would be great if if [TS]

  when we distribute spider-man and iTunes [TS]

  if Apple TV would show cool spider webby [TS]

  progress bar that would be awesome [TS]

  executives would love that right and [TS]

  Apple would say that's not what [TS]

  customers want we're not wasting our [TS]

  time on that stuff that's my Ridley [TS]

  Scott blu-ray rant what did what it was [TS]

  your topic to you I don't even want to [TS]

  bring it I'll save it for next week just [TS]

  tell me what it is [TS]

  now dude I don't side of it's more [TS]

  interesting than what I have here you [TS]

  have more I do but I mean we can see [TS]

  what what tell me what your thing is [TS]

  I know I know I want to throw off your [TS]

  game odd but there is a new recently [TS]

  John Lassiter was interviewed on Charlie [TS]

  Rose and he talked about Pixar a little [TS]

  bit but he talked about some of the [TS]

  upcoming movies he talked about brave he [TS]

  talked about the the the new dinosaur [TS]

  movie but then he talked about this [TS]

  other movie that is it's I think I don't [TS]

  know what they're calling it but the [TS]

  female sugar for you before you move on [TS]

  the new dinosaur movie do you know it's [TS]

  um a new dinosaur movie coming out from [TS]

  Pixar yeah all right mr. Mehra and [TS]

  that's I'm glad you told me what [TS]

  monsters University now I will seek out [TS]

  this Charlie Rose interview all right [TS]

  Anna so anyway this this I think they're [TS]

  calling the movie mind or at least [TS]

  that's what it's the cook what they're [TS]

  calling it right now but in this movie [TS]

  mind [TS]

  you have a a female protagonist because [TS]

  apparently the whole movie takes place [TS]

  inside her mind with her emotions and [TS]

  thoughts as a character characters so I [TS]

  this is also a Pixar movie yeah I'm [TS]

  talking about Pixar alright you know [TS]

  John Lasseter could be talking about all [TS]

  sorts of things I'll take some Carter of [TS]

  Mars is not a Pixar movie but I can [TS]

  imagine John Lasseter talking about it [TS]

  no this is his stuff alright alright so [TS]

  uh so this movie minded it's going to [TS]

  have these characters that are the [TS]

  emotions and thoughts of the of the main [TS]

  character but the main character is a [TS]

  girl brave for those who don't know the [TS]

  main characters a may is female [TS]

  so I wanted to see what you thought [TS]

  about these I figured you were up you be [TS]

  on top of this no the upcoming Pixar [TS]

  thing that I knew about is brave I I [TS]

  tend not to be a the kind of person who [TS]

  seeks out all possible news of upcoming [TS]

  projects like just want to know exactly [TS]

  what's coming out I used to be like that [TS]

  last time I was like that was for [TS]

  example about Star Wars prequels and we [TS]

  see how that turned out so maybe that is [TS]

  why I'm not so into but I basically want [TS]

  to be spoiler free but if this news this [TS]

  Pixar stuff tends to service and a bunch [TS]

  of blog posts I'll eventually see it uh [TS]

  well I have I have the article with the [TS]

  article is over on what I would have [TS]

  assumed would have been your favorite [TS]

  your favorite website with the Pixar [TS]

  times.com and I also have the Charlie [TS]

  Rose with the interview which took place [TS]

  a week ago today on Friday December 2nd [TS]

  I have both of those in the in the show [TS]

  notes I will check it out but so on [TS]

  Pixar front people keep asking about [TS]

  cars - I still have not seen it I and [TS]

  many people continue to say the thing [TS]

  that I tried to counteract the first [TS]

  time I talked about cars - which was hey [TS]

  it's a flop that's what you wanted no I [TS]

  didn't want a flop [TS]

  I wanted a flop that flopped because it [TS]

  was too ambitious I have not heard [TS]

  anybody say that cars to was not a good [TS]

  movie because it was too ambitious [TS]

  they say the opposite that it was not a [TS]

  good movie because it was too lazy or [TS]

  whatever I still haven't seen it myself [TS]

  so I don't have a particular opinion on [TS]

  it yet I will eventually see it is it on [TS]

  streaming it you would know this your [TS]

  car the fishing oil in the house [TS]

  I I don't know if it's as your son seen [TS]

  cars - yeah yeah we we bought it how you [TS]

  how you alright so your I for my so it's [TS]

  silly me [TS]

  you have to you bought it alright you're [TS]

  not even screaming I thought you might [TS]

  have known if it was available but yeah [TS]

  I'll eventually I don't like I don't [TS]

  like it have to be honest my kids have [TS]

  seen it in the theater with like you [TS]

  know school and camp and stuff like that [TS]

  so and they haven't been begging me to [TS]

  buy copy of cars too but in general [TS]

  they're not like my son used to be [TS]

  heavily into cars and I guess he kind of [TS]

  outgrew it and so now it's not begging [TS]

  me to but to get cars to and I just very [TS]

  curious do you pronounce it gigawatts or [TS]

  gigawatts if you're talking about back [TS]

  to the future you have to say gigawatts [TS]

  I know I know but I'm asking you what [TS]

  the actual word is Giga huh oh well [TS]

  impulse again yeah I go gig I go Giga [TS]

  because it's gigs on computers and [TS]

  that's what I go with anyway you're [TS]

  going it's a debate it's gigabyte versus [TS]

  gibibyte the base 2 versus base 10 [TS]

  business or say an interesting Wikipedia [TS]

  entry I will add to our show notes as [TS]

  well because it says the initial G of [TS]

  Giga can be pronounced a hard G like [TS]

  giggle or a soft G as in giant you know [TS]

  the latter pronunciation was formalized [TS]

  with the United States and 1960s 1980s [TS]

  with the issue by the US National Bureau [TS]

  of Standards of pronunciation guides for [TS]

  the metric prefixes a prominent example [TS]

  is found and the pronunciation of [TS]

  gigawatts in the 1985 movie Back to the [TS]

  Future [TS]

  I just as a sign as a scientist I wanted [TS]

  to you have an opportunity to weigh in [TS]

  on this controversy that's what English [TS]

  tends to do is well just put the other / [TS]

  NCA ssin is as 2nd or 3rd pronunciation [TS]

  and just be done with it so come so now [TS]

  as for mind and brave so brave brave I [TS]

  since I am I'm into these spoiler free [TS]

  phase of my life I didn't read what it [TS]

  was all I did watch the trailer but I [TS]

  didn't read what it was all about I will [TS]

  watch it and be hopeful that it's a good [TS]

  movie I'm glad that has a female [TS]

  protagonist not because I think there [TS]

  has to be an equal number of each but [TS]

  since I hope that it signals a change in [TS]

  kind of the rut that Pixar had gotten [TS]

  into with the the the style of movie [TS]

  that it makes [TS]

  and I am what it reminds me of is [TS]

  another good non Pixar computer animated [TS]

  movie which is How to Train Your Dragon [TS]

  which had a similar kind of I know it [TS]

  was a similar time Viking setting [TS]

  instead of Scottish all the times but I [TS]

  think that they remind me of each other [TS]

  in terms of the setting and I have good [TS]

  memories of How to Train Your Dragon so [TS]

  I hope that the Pixar movie will be [TS]

  speed at the mind thing it sounds that [TS]

  sounds pretty ambitious and high-concept [TS]

  the fact that as a female protagonist [TS]

  doesn't really mix in there it's the [TS]

  whole idea that it's gonna be me this [TS]

  seems like the kind of ambitious movie [TS]

  that you want them to make right well [TS]

  it's is definitely different than all do [TS]

  is not like you know is it even gonna be [TS]

  a family film or kids gonna understand a [TS]

  you know a manifestation of emotions [TS]

  inside someone's head or they can yeah I [TS]

  guess sure they can I don't know so I I [TS]

  think that does sound interesting and [TS]

  I'm looking forward to but I'm really [TS]

  interested about is [TS]

  the Pixar alumni movies so we've got [TS]

  Brad Bird doing the next Mission [TS]

  Impossible and Mission Impossible is a [TS]

  franchise has been very uneven but Brad [TS]

  Bird I really really love and I can't [TS]

  imagine him ever doing anything that's [TS]

  not great so I am looking forward to [TS]

  Mission Impossible and seeing seeing uh [TS]

  what what I hope it's kind of like you [TS]

  did the whole thing with the Bond movies [TS]

  and what a lot of people say and I agree [TS]

  with is the best Bond movies that the [TS]

  movies that are that get have the most [TS]

  of what I want from Bond in recent years [TS]

  have been the Bourne movies a lot of [TS]

  people don't like the Bourne movies and [TS]

  think that they don't have what they [TS]

  love they want movies they want the the [TS]

  fun and schlock and women from the Bond [TS]

  movies but I always like competent bond [TS]

  you know a Dalton that type of thing so [TS]

  the Bourne movies are the kind of spy [TS]

  movies that I liked and yet some of [TS]

  those real um uneven too but in general [TS]

  that's what I like out of spy movie so [TS]

  I'm hoping that Mission Impossible will [TS]

  be another example of the stuff that I [TS]

  like a tab on movies done better than [TS]

  the recent Bond movies all I have like [TS]

  the recent Bond movie so maybe they'll [TS]

  about very well if that's the most [TS]

  recent one but I do like Daniel Craig [TS]

  becoming a spawn and didn't like the [TS]

  tail end of Pierce Brosnan right you [TS]

  know I read I read though that they are [TS]

  going to be doing some kind of new [TS]

  ORN related movies but that they're not [TS]

  going to be about Jason Bourne I'm not [TS]

  so much into the franchise I never read [TS]

  the books I just like the kind of gritty [TS]

  more realistic spy type movie where like [TS]

  there'll be a fight in the Bourne movie [TS]

  where it's just two people and a hand [TS]

  hand combat and you feel like it makes [TS]

  me feel about what it more like what it [TS]

  would be like to fear for your life [TS]

  and the only way you're going to get out [TS]

  of this alive is to kill somebody else [TS]

  and you know nobody has guns and you [TS]

  just have your hands and it's just much [TS]

  more tense than shooting a bazooka at [TS]

  somebody or throwing some trick car you [TS]

  know that that's I like that grittiness [TS]

  and that's why I like the best parts of [TS]

  the Bourne movies so the Bourne [TS]

  franchise they're going to make more [TS]

  movies in that universe if they're if [TS]

  they're also is kind of gritty and [TS]

  realistic and take themselves seriously [TS]

  is the more movies I'm up for that [TS]

  and the other one that I'm looking out [TS]

  for is John Carter of Mars which is [TS]

  Andrew Stanton who did wall-e am I [TS]

  getting this right chatroom I'll be very [TS]

  embarrassed if I've got the wrong [TS]

  Pixar alumni but it's a live action [TS]

  movie featuring Tim Riggins from Friday [TS]

  Night Lights which I also watched and I [TS]

  don't know how this is going to turn out [TS]

  like the both cases it's someone who I [TS]

  came to know through their animated [TS]

  movies moving to live-action and part of [TS]

  that is like it's kind of disappointing [TS]

  to me and then it's like - I guess even [TS]

  to those people it may be they just [TS]

  wanted to do live-action don't you get [TS]

  the feeling it's like well I made [TS]

  animated movies but I always wanted to [TS]

  be a real director and make a [TS]

  live-action movie right like this that [TS]

  it's the higher prestige thing that [TS]

  could just maybe be me projecting but I [TS]

  do see that a lot from especially from [TS]

  the older generation like my parents [TS]

  will take animated movies seriously I [TS]

  certainly take them very seriously and I [TS]

  don't think there's any need to go to [TS]

  live-action to get more prestige or to [TS]

  be more respected but the reality is [TS]

  that animated movies are in a separate [TS]

  category in the Oscars which sucks it is [TS]

  stupid [TS]

  but that's the reality and a lot of [TS]

  people if you grew up in that [TS]

  environment even perhaps if it's [TS]

  subconsciously you think I'm not a real [TS]

  director until I do a lot of action [TS]

  movie with Tom Cruise or whatever so I'm [TS]

  looking forward to how those are going [TS]

  to turn out and how those people make [TS]

  the transitions mostly because I think [TS]

  both people are so incredibly talented [TS]

  and so on [TS]

  and they're both coming out of an [TS]

  environment where the artists in the [TS]

  story have been so dominant and these [TS]

  movies I'm assuming are going to be much [TS]

  more constrained because neither one of [TS]

  those people is Steven Spielberg or [TS]

  Kubrick or someone who gets to write [TS]

  their own instead you know I get to do [TS]

  exactly what I want they're going to [TS]

  have to work within the system a system [TS]

  that doesn't value the the artist as [TS]

  much as where they came from will they [TS]

  still be able to make a great movie and [TS]

  my last thing was that some lame [TS]

  linkbait article on CNN that said TV [TS]

  isn't broken so I fix it but I'm not [TS]

  going to go into that one because it [TS]

  will just end up being a rehash of [TS]

  what's wrong with TV the fact of that [TS]

  article exists I find Phegley humorous [TS]

  but if you want to read the straw man [TS]

  that people will say does not exist [TS]

  someone wrote that article an old person [TS]

  saying TV is fine we don't need to [TS]

  change it's fine [TS]

  so I'll leave it in the show notes [TS]

  people come look at himself as the first [TS]

  time I've already do a good voice a good [TS]

  voice all my voices are good come on [TS]

  well your regular voice is good but that [TS]

  was the first time I heard you do a [TS]

  character voice I have soft so many [TS]

  character horses let's hear him they all [TS]

  sound the same what was that all of them [TS]

  I have to be spontaneous on stuff month [TS]

  you know creativity is not a faucet you [TS]

  can just turn oh I see I see [TS]

  gotta be natural sure too much pressure [TS]

  right all right well sounds like wrap [TS]

  your new people their money's worth [TS]

  today oh yeah so we're sorry we missed [TS]

  you last week yeah every yeah but I [TS]

  literally could not talk this isn't now [TS]

  that I have a regular podcast my [TS]

  frequent illnesses that take away my [TS]

  voice suddenly are more significant [TS]

  right bigger than you get baby your [TS]

  voice you're a voice actor now you're [TS]

  Italian Boris [TS]

  yeah my voice is my passport you know [TS]

  very funny we'll get email about that so [TS]

  you can follow John siracusa on Twitter [TS]

  at Syracuse si are a Cu si there is no Z [TS]

  in that and I'm Dan Benjamin on Twitter [TS]

  and again if you want to follow along [TS]

  with our shows you can just go to 5x5 TV [TS]

  slash hypercritical picked the show and [TS]

  and follow along I get a lot of email [TS]

  from people asking that they'll say I [TS]

  hit the play and I was listening to the [TS]

  show and as I was looking at the page I [TS]

  thought I would like to click one of [TS]

  these links so I clicked it and it took [TS]

  me away from the page well there's a [TS]

  little checkbox there you check the box [TS]

  and it says open links a new window or [TS]

  you can hold down if you're lucky enough [TS]

  to be on a Mac you can hold down the [TS]

  command key and I'm not sure what key it [TS]

  is in Windows but that will make your [TS]

  browser open in a tab you're also can [TS]

  click the little pop-up audio player [TS]

  link that will pop up an audio player [TS]

  that'll let you hit play and then you [TS]

  can do whatever you want on the other [TS]

  page so those are the solutions to that [TS]

  problem and if you have comments whether [TS]

  you would like us to read them on the [TS]

  air or not you can share them by going [TS]

  to five by five dot TV slash contact and [TS]

  we want to say thanks to everybody who [TS]

  has been raiding the show in iTunes also [TS]

  very helpful getting new people to find [TS]

  out about it and thanks to Squarespace [TS]

  com thanks to smile software.com thanks [TS]

  to John Syracuse accom oh wait you don't [TS]

  have that I tried to get it could not [TS]

  what is it I don't even know I don't [TS]

  might just be squatting on it it was [TS]

  available for years I didn't get it and [TS]

  then when I went to try to get it maybe [TS]

  five years ago it was gone yeah that's [TS]

  not the not the domain it really were [TS]

  worst yeah terrible just terrible we're [TS]

  not thinking of now I should put it here [TS]

  instead of the after dark so people can [TS]

  make sure they hear it is that so when [TS]

  once we cap the show off which will be [TS]

  in a couple seconds we're going to [TS]

  discuss titles as we usually do right [TS]

  absolutely now the title selection [TS]

  process is entirely dominated in my mind [TS]

  with visualizing what the illustration [TS]

  will be at five by five Illustrated [TS]

  vector oh my god you know what get a [TS]

  talk about that so that every time I [TS]

  think of a title I'm going to be [TS]

  thinking that's a great title but the I [TS]

  would like to see the illustration for [TS]

  the other one more so I'm going to try [TS]

  to put five by five [TS]

  out of my mind that's five 5x5 [TS]

  illustrate about tumblr.com speak 5x5 by [TS]

  the way every time I this is fully [TS]

  integrated into the site they don't have [TS]

  to go there anymore [TS]

  how is it yeah I was not aware that go [TS]

  go to your the next time you're editing [TS]

  an episode you will see at the very [TS]

  bottom of the edit episode page in the [TS]

  CMS there is a little blank that says [TS]

  you can either upload an image or you [TS]

  can put in a direct link to it it's only [TS]

  for these illustrations but you can you [TS]

  can control click or right click on his [TS]

  image on 5 by 5 Illustrated get the URL [TS]

  paste it into that box hit submit and it [TS]

  will automatically download it from his [TS]

  site upload it to our assets cloud [TS]

  server in the CDN and it put it in with [TS]

  the show and then it'll show up in the [TS]

  show and when you click on it it'll have [TS]

  a nice modal box that comes up that lets [TS]

  people look at it large site and it even [TS]

  has a link to his to his credit to it [TS]

  for her to the website this is what the [TS]

  blessing of the person who makes the [TS]

  site I'm assuming correct oh yeah he and [TS]

  I have been talking about it he loves [TS]

  the idea yes salute yeah that but I was [TS]

  trying to get to put the five by five [TS]

  thing is that I tell people about five [TS]

  by five and you never bring this up so [TS]

  maybe it's done an actual problem but [TS]

  every time I say five by five people [TS]

  don't know if it's like fi ve or the [TS]

  number five and they don't know if the [TS]

  by is an X so the people listening who [TS]

  don't know it's the numeral five the [TS]

  letter B the letter Y then the numeral [TS]

  five then a dot then TV not calm so it's [TS]

  five by five dot TV is what I just [TS]

  spelled out this is one of the or they [TS]

  can type in five fi ve by B Y fi ve dot [TS]

  TV they can do that tonight or redirect [TS]

  was not the calm really I mean I guess [TS]

  the reason is not a problem because [TS]

  people who are not listening to the show [TS]

  type everything into the Google search [TS]

  box and if you type five by fog amount [TS]

  of how you type it into the Google [TS]

  search box I have to imagine yeah if you [TS]

  type five by five podcast or five by [TS]

  five hypercritical [TS]

  anything having to do with anything you [TS]

  will find and you probably have very [TS]

  good PageRank but yes of the five by [TS]

  five Illustrated that tumblr comm it's [TS]

  the five book I've spelled the same way [TS]

  it's divided by five [TS]

  all right so that's it only going longer [TS]

  I just wanted to get the the 5 to 5 [TS]

  illustrated in there and explain that [TS]

  now is it is totally messing with my [TS]

  ability to select titles sorry [TS]

  that's a it's messing in a good way I [TS]

  love it I love it great all right well [TS]

  that's it then for this show that's [TS]

  right thanks for tuning in everybody bye [TS]

  you [TS]