Hypercritical

◼   ► this is hypercritical a weekly talkshow [TS]

◼   ► ruminating on exactly what is wrong in [TS]

◼   ► the world of Apple and related [TS]

◼   ► technologies and businesses nothing so [TS]

◼   ► perfect that it can't be complained [TS]

◼   ► about bhaijaan siracusa the founder of [TS]

◼   ► hypercritical I'm the co-host Dan [TS]

◼   ► Benjamin today is November 18th to 2011 [TS]

◼   ► this is episode number 43 [TS]

◼   ► I want to say thanks to our two sponsors [TS]

◼   ► Shopify calm and squarespace.com we want [TS]

◼   ► to say thanks to reinvigorate dotnet for [TS]

◼   ► providing sponsor for the bandwidth for [TS]

◼   ► the show real-time web stats and heat [TS]

◼   ► maps promo code 5x5 will give you 10% [TS]

◼   ► off life your account reinvigorate net [TS]

◼   ► use those guys love them John Syracuse [TS]

◼   ► are welcome back are you ready I feel [TS]

◼   ► ready I think I'm ready we'll see I [TS]

◼   ► don't know maybe not [TS]

◼   ► no I I've got I've got to tell you got [TS]

◼   ► to tell you last week's last week's show [TS]

◼   ► I have received so much [TS]

◼   ► oddly positive feedback about this show [TS]

◼   ► why why is it odd because usually [TS]

◼   ► there's about an equal amount of [TS]

◼   ► criticism to compliments and usually [TS]

◼   ► they're by the same people but I will I [TS]

◼   ► will tell you this I'm going to throw a [TS]

◼   ► number out at you [TS]

◼   ► okay I'm ready to date hypercritical [TS]

◼   ► episode number 42 I pull this out [TS]

◼   ► hypercritical number 42 if I can if I [TS]

◼   ► can spell it right I can do the correct [TS]

◼   ► search for it has I mean that do you [TS]

◼   ► want to do any guess at this what am i [TS]

◼   ► guessing up the number of downloads oh I [TS]

◼   ► don't know and no idea [TS]

◼   ► you're gonna take again I'll save it [TS]

◼   ► I'll save it for later all right I mean [TS]

◼   ► yeah you don't tell me download numbers [TS]

◼   ► routinely so I have no idea what a [TS]

◼   ► averages or whatever right so yeah I'd [TS]

◼   ► be I think the reaction to the last show [TS]

◼   ► was overwhelmingly positive and I guess [TS]

◼   ► that is surprising cuz you're right most [TS]

◼   ► of the shows it's like there there's a [TS]

◼   ► strong contingent of people who disagree [TS]

◼   ► I think I don't know what it was with [TS]

◼   ► this one but that the thing I saw on [TS]

◼   ► this show was that most of the feedback [TS]

◼   ► that I got or yeah there was a lot of [TS]

◼   ► feedback and most of it didn't come [TS]

◼   ► through the five by five feedback form [TS]

◼   ► normally it's like after each show the [TS]

◼   ► majority the feedback it comes through [TS]

◼   ► that form this time the stuff that came [TS]

◼   ► through that form is still positive but [TS]

◼   ► I got lots of like lots of email Tamar's [TS]

◼   ► Technica email ideas lots of stuff on [TS]

◼   ► Twitter that was just replying to me you [TS]

◼   ► were included in all those Suzy didn't [TS]

◼   ► you see like a lot more Twitter feedback [TS]

◼   ► this time and got yeah a lot yeah so it [TS]

◼   ► was uh very positive but um this show [TS]

◼   ► this is going to be still about the jobs [TS]

◼   ► by over people who are wondering and all [TS]

◼   ► the follow up is going to be about the [TS]

◼   ► previous show on the jobs file it's hard [TS]

◼   ► not to make this show 100% just a meta [TS]

◼   ► show about the feedback about the [TS]

◼   ► previous show I will try to avoid that [TS]

◼   ► and just make it 50% about that so let's [TS]

◼   ► go because I want to oh I won't know I [TS]

◼   ► run out of time so the people who gave [TS]

◼   ► positive feedback they were not there [TS]

◼   ► I'm kind of lumping them to a couple [TS]

◼   ► categories first there were the people [TS]

◼   ► who you know the usual people respected [TS]

◼   ► people agree with you they they disliked [TS]

◼   ► the book for the same reasons that I did [TS]

◼   ► they're like you like the or someone [TS]

◼   ► echo your opinion out to a larger [TS]

◼   ► audience so that was a big chunk of the [TS]

◼   ► people with positive feedback like yeah [TS]

◼   ► that's just what I was thinking right on [TS]

◼   ► right uh then there was people who read [TS]

◼   ► the book and were not blown away by it [TS]

◼   ► but couldn't put their finger on what [TS]

◼   ► the problem was and listening to the [TS]

◼   ► show sort of crystallized their [TS]

◼   ► dissatisfaction or highlighted one [TS]

◼   ► aspect of their dissatisfaction then [TS]

◼   ► there was a pretty large group of people [TS]

◼   ► who just like hearing me complain about [TS]

◼   ► stuff at which which makes sense because [TS]

◼   ► you figure if you're gonna be a longtime [TS]

◼   ► listener of my podcast you would you [TS]

◼   ► know you would be the type person whom I [TS]

◼   ► like hearing me complain about stuff and [TS]

◼   ► they it I think they'll be just as happy [TS]

◼   ► if I complained about toasters or [TS]

◼   ► whatever ah they were they thought it [TS]

◼   ► was fun because I was worked up about it [TS]

◼   ► right or on fire was the term that I [TS]

◼   ► a lot siracusa was on fire on that last [TS]

◼   ► episode and you're right I think there [TS]

◼   ► are a handful of people who just very [TS]

◼   ► simply they just enjoyed hearing you [TS]

◼   ► express your strong emotion about the [TS]

◼   ► topic right was that simple they didn't [TS]

◼   ► they didn't care what what the topic was [TS]

◼   ► it just so happened that they'd love to [TS]

◼   ► hear your album and I am certain I'm [TS]

◼   ► certainly in that camp and I like [TS]

◼   ► hearing other people other podcasts do [TS]

◼   ► that so I understand that sentiment and [TS]

◼   ► finally mixed to rap this group or [TS]

◼   ► people this is all the positive people [TS]

◼   ► by the way were the people who had their [TS]

◼   ► own complaints they would be like yeah [TS]

◼   ► everything you said and and then they [TS]

◼   ► would list all the things that they [TS]

◼   ► didn't like about the book in particular [TS]

◼   ► a lot of people wanted to show the [TS]

◼   ► little niggly things that they happen to [TS]

◼   ► notice that I didn't mention the show I [TS]

◼   ► made a few notes of a couple of them [TS]

◼   ► I'm sorry didn't remember the people's [TS]

◼   ► names but it was a lot of feedback one [TS]

◼   ► person said did you notice that that [TS]

◼   ► they said the Black Forest was in [TS]

◼   ► Bavaria when it's not actually in [TS]

◼   ► Bavaria I didn't know this because I [TS]

◼   ► don't know much about a German geography [TS]

◼   ► a couple people complain that in the [TS]

◼   ► audio book version which I'd never [TS]

◼   ► listened to that the audio book person [TS]

◼   ► pronounces Mac os10 as Mac OS X but then [TS]

◼   ► I got one person who complained that the [TS]

◼   ► audio book said Mac OS 10 instead of Mac [TS]

◼   ► OS X so I don't know what the audio book [TS]

◼   ► actually says but you know one person [TS]

◼   ► complained that they misspelled the word [TS]

◼   ► akido they forgot an eye in there which [TS]

◼   ► seems strange because he figured I guess [TS]

◼   ► that's not a spellcheck wouldn't catch [TS]

◼   ► that but you think a book editor [TS]

◼   ► spellcheck but yeah so a lot of people [TS]

◼   ► wanted to share their own opinions so [TS]

◼   ► that's pretty much how the the positive [TS]

◼   ► feedback broke down but there was [TS]

◼   ► negative feedback there was a large [TS]

◼   ► volume of feedback period so just [TS]

◼   ► because it was overwhelmingly positive [TS]

◼   ► there was still more negative feedback [TS]

◼   ► than usual in terms in raw numbers you [TS]

◼   ► know so there was like a 100 tweets and [TS]

◼   ► emails you know there was like 10 [TS]

◼   ► negative ones but 10 is more than we [TS]

◼   ► normally get the the main thing I saw in [TS]

◼   ► the negative feedback is it made me [TS]

◼   ► wonder if it's even possible to talk [TS]

◼   ► about something you don't like in a [TS]

◼   ► podcast format or written down or [TS]

◼   ► whatever [TS]

◼   ► and then later give a big long list of [TS]

◼   ► nitpicks [TS]

◼   ► without anyone who listens to it who [TS]

◼   ► disagrees with you deciding that what [TS]

◼   ► you're saying is because of the nitpicks [TS]

◼   ► that's why you know that's the reason [TS]

◼   ► this thing stinks doesn't it baby things [TS]

◼   ► right and I tried so hard to separate it [TS]

◼   ► in the past show like I did the first [TS]

◼   ► part of you here's why I think there was [TS]

◼   ► a problem with the book there was a [TS]

◼   ► wasted opportunity blah blah and then I [TS]

◼   ► said okay and now here's a bunch of [TS]

◼   ► nitpicky stuff trying to separate them [TS]

◼   ► so that people don't think that these [TS]

◼   ► nitpicky things are the main primary [TS]

◼   ► reason why this book is bad as a lots of [TS]

◼   ► people were arguing into position I [TS]

◼   ► didn't take you know oh you don't [TS]

◼   ► little errors like that don't make a [TS]

◼   ► book bad you're crazy [TS]

◼   ► you know and it's just very difficult to [TS]

◼   ► I mean I don't think I could have been [TS]

◼   ► more clear and maybe I could have been [TS]

◼   ► more clear but I really tried to hammer [TS]

◼   ► home you know here is why I think the [TS]

◼   ► book is not successful as it should have [TS]

◼   ► been and then also hears these nitpick [TS]

◼   ► things right um [TS]

◼   ► and so maybe it's just like no matter [TS]

◼   ► what I said once I started doing that [TS]

◼   ► list people either just not interested [TS]

◼   ► in the first things that I had to say or [TS]

◼   ► just bounced off them and then once they [TS]

◼   ► got to the nitpicky stuff since they [TS]

◼   ► disagree with me like these are people [TS]

◼   ► who like the book or disagree with my [TS]

◼   ► opinion of it they're going to latch on [TS]

◼   ► to that because it's easy to to attack [TS]

◼   ► right or and some people just don't like [TS]

◼   ► nitpicking like you know they don't they [TS]

◼   ► don't like people picking that little [TS]

◼   ► thing and I have to wonder if you don't [TS]

◼   ► like nitpicking while you listen to show [TS]

◼   ► called hypercritical I mean it maybes [TS]

◼   ► new listeners I to be fair a lot this [TS]

◼   ► got spread around a lot so a lot of the [TS]

◼   ► people listening may have been listening [TS]

◼   ► for the first time they didn't really [TS]

◼   ► know what they're in for [TS]

◼   ► it's not you know they have a valid [TS]

◼   ► opinion if you don't like listening to [TS]

◼   ► someone complain this is not the podcast [TS]

◼   ► for you I'm sorry uh but you know to [TS]

◼   ► recap for the people who listening now [TS]

◼   ► just to emphasize once again the [TS]

◼   ► nitpicks are not the reason that they're [TS]

◼   ► not the primary reason that i found [TS]

◼   ► fault with this book was mostly that [TS]

◼   ► this was sort of the singular [TS]

◼   ► opportunity for a complete scholarly [TS]

◼   ► biography of a really important man and [TS]

◼   ► I feel like that opportunity was [TS]

◼   ► squandered by the author because what he [TS]

◼   ► wrote was kind of a shallow [TS]

◼   ► human-interest summary of his life with [TS]

◼   ► not a lot of original investigation in [TS]

◼   ► research and the examples I gave that in [TS]

◼   ► the last show how come like the first [TS]

◼   ► part was better because he had more [TS]

◼   ► research [TS]

◼   ► Paul from and he didn't seem to be very [TS]

◼   ► curious about lots of topics and didn't [TS]

◼   ► go through them and there's nothing [TS]

◼   ► particularly wrong with a sort of you [TS]

◼   ► know shallow human interest summary like [TS]

◼   ► magazine style you know popular [TS]

◼   ► biography but there's definitely a place [TS]

◼   ► for those and some people like those and [TS]

◼   ► he said this is exactly what I wanted [TS]

◼   ► and I got what I wanted my complaint is [TS]

◼   ► that you know if you want to write one [TS]

◼   ► of those don't be the one guy who has [TS]

◼   ► access to Steve Jobs because Steve Jobs [TS]

◼   ► was so private and didn't allow people [TS]

◼   ► in this was this is a unique singular [TS]

◼   ► opportunity that was squandered that is [TS]

◼   ► the primary reason that I have [TS]

◼   ► complained about the book now later on [TS]

◼   ► in this very podcast I'm going to talk [TS]

◼   ► more about those nitpicky things don't [TS]

◼   ► forget this part people that I said this [TS]

◼   ► is the reason this is the primary reason [TS]

◼   ► why I think the book was not successful [TS]

◼   ► I will still talk about the Netflix and [TS]

◼   ► I think they were they did have some [TS]

◼   ► importance they were just not the [TS]

◼   ► primary importance they're not even if [TS]

◼   ► you eliminated all of them I don't think [TS]

◼   ► that I would be happy with the book [TS]

◼   ► they're just a symptom of a larger [TS]

◼   ► problem so now let me let me clear [TS]

◼   ► something up yeah [TS]

◼   ► isn't the real reason that you are so [TS]

◼   ► upset about this book isn't the real [TS]

◼   ► reason that you are simply bitter that [TS]

◼   ► you were not selected to write it that's [TS]

◼   ► something that a lot of people if they [TS]

◼   ► hear someone complain about stuff it's [TS]

◼   ► kind of kind of gets back to the Steve [TS]

◼   ► Jobs attack on that guy or sometimes you [TS]

◼   ► see the movie critics to where they say [TS]

◼   ► what have you done this so great or [TS]

◼   ► where's your movie you're criticizing [TS]

◼   ► this movie what let me see the better [TS]

◼   ► movie that you've made the idea that you [TS]

◼   ► can't criticize something without having [TS]

◼   ► the ability to do it better right and [TS]

◼   ► that the flip side of that is that when [TS]

◼   ► you hear someone critter says something [TS]

◼   ► and you agree with him you're like boy [TS]

◼   ► that guy sure knows what's wrong you [TS]

◼   ► know I agree with that guy about what [TS]

◼   ► was wrong with this thing since he knows [TS]

◼   ► so much about what's wrong with it that [TS]

◼   ► means he could make a better thing so he [TS]

◼   ► should the ability to understand what's [TS]

◼   ► wrong with something has very little [TS]

◼   ► relation direct correlation with the [TS]

◼   ► ability to do a better thing my case [TS]

◼   ► case in point Roger Ebert I don't think [TS]

◼   ► that guy's made a lot of movies but he [TS]

◼   ► should know the beyond the valley of the [TS]

◼   ► dolls anyone the chat room know that he [TS]

◼   ► wrote that one yeah [TS]

◼   ► perhaps not the greatest movie ever you [TS]

◼   ► know but but he sure does know what's [TS]

◼   ► good well I don't that's all set for [TS]

◼   ► talked about debating [TS]

◼   ► Robert e Rene Candela journaling visa [TS]

◼   ► eternal and tunngle me yeah I oh yeah so [TS]

◼   ► I understand the sentiment of those [TS]

◼   ► people but I've never written a book [TS]

◼   ► writing a book is really hard you know [TS]

◼   ► it took two years this wasn't his main I [TS]

◼   ► don't think it was as Isaac's in the [TS]

◼   ► main job for two years but it was two [TS]

◼   ► years you know of pretty steady work and [TS]

◼   ► tons of interviews and talking to people [TS]

◼   ► and I don't think he did a good enough [TS]

◼   ► job and didn't do it thoroughly enough [TS]

◼   ► so to do a really good job you had to [TS]

◼   ► send me back in time multiple years and [TS]

◼   ► somehow support me for for multiple [TS]

◼   ► years of intensive research and I would [TS]

◼   ► still probably do a cruddy job as it [TS]

◼   ► would be my very first book that I've [TS]

◼   ► ever written so just because you agree [TS]

◼   ► with me about what's wrong with it and [TS]

◼   ► think that I you know I was right about [TS]

◼   ► that doesn't mean I could do a better [TS]

◼   ► job and so the flip side of that is no [TS]

◼   ► I'm not angry because I think I could [TS]

◼   ► have done a better job and well I I'm [TS]

◼   ► not angry because I think someone [TS]

◼   ► someone should have done a better job [TS]

◼   ► and at some points I was so angry that I [TS]

◼   ► entertained the silly notion that [TS]

◼   ► actually I could have done a better job [TS]

◼   ► I think I mentioned that in the previous [TS]

◼   ► show but that's just like that's being [TS]

◼   ► kind of silly it's just like you know [TS]

◼   ► you get so angry this something like [TS]

◼   ► this is so bad even I could've done [TS]

◼   ► about it using me as an example to show [TS]

◼   ► how horrible it is that even someone [TS]

◼   ► with no experience seems like you could [TS]

◼   ► have done right but really writing a [TS]

◼   ► book is very difficult um so a lot of [TS]

◼   ► the reactions I saw from the people who [TS]

◼   ► agreed with me were like I was looking [TS]

◼   ► forward to reading this book but now [TS]

◼   ► that I heard the show I'm not looking [TS]

◼   ► forward to it or I was going to get this [TS]

◼   ► book for Christmas or I had an order and [TS]

◼   ► I cancelled my order for the book and [TS]

◼   ► some other people were asking like all [TS]

◼   ► these bad things do you think I should [TS]

◼   ► still read the book uh I think I said [TS]

◼   ► any other show but I'll make it more [TS]

◼   ► clear now [TS]

◼   ► there's information in this book that [TS]

◼   ► can't be felt found elsewhere because he [TS]

◼   ► had exclusive access to Steve Jobs [TS]

◼   ► nobody else did and complete access [TS]

◼   ► right and well you can't find this [TS]

◼   ► information anywhere else except perhaps [TS]

◼   ► in every review of the book and [TS]

◼   ► interview with the author because he [TS]

◼   ► tends to pull out the the juiciest bits [TS]

◼   ► and and all the reviews plug the [TS]

◼   ► juiciest butt so I guess you can't get [TS]

◼   ► the information that way but most of the [TS]

◼   ► stuff is in the you know that the post [TS]

◼   ► iMac jobs to era of Apple where [TS]

◼   ► previously it was very little reporting [TS]

◼   ► because apples just sort of so private [TS]

◼   ► and all the employees were so private [TS]

◼   ► after that fact so if you are excited [TS]

◼   ► about this book you should probably [TS]

◼   ► still get it because where else are you [TS]

◼   ► going to get that information I mean it [TS]

◼   ► it's something is better than nothing [TS]

◼   ► reading a shallow book with with some [TS]

◼   ► new information is better than not [TS]

◼   ► having an information at all right if [TS]

◼   ► you want more or better information read [TS]

◼   ► a whole bunch of the other books of the [TS]

◼   ► Isaacson pulled from right I mentioned [TS]

◼   ► infinite loop in the plat in the past [TS]

◼   ► show revolution in the valley Apple [TS]

◼   ► confidential maybe even something like [TS]

◼   ► the second coming of Steve Jobs or one [TS]

◼   ► of those other Steve Jobs because the [TS]

◼   ► whole bunch of the most of them are kind [TS]

◼   ► of trashy but and if you want to get [TS]

◼   ► really deep you can go to like Scully's [TS]

◼   ► book Odyssey or Emilio's book on the [TS]

◼   ► firing line just to get all sides of the [TS]

◼   ► story if you really just want to you [TS]

◼   ► know know everything you could possibly [TS]

◼   ► know about it but if you just want an [TS]

◼   ► overview I would say read infinite loop [TS]

◼   ► for early Apple stuff and for for later [TS]

◼   ► Apple stuff what choices do you have the [TS]

◼   ► only people that Apple employees and [TS]

◼   ► Steve Jobs himself decided to talk to or [TS]

◼   ► you know Isaacson [TS]

◼   ► so just because I think the book was [TS]

◼   ► disappointing in a wasted opportunity [TS]

◼   ► doesn't mean you should not buy the book [TS]

◼   ► if you're interested in this information [TS]

◼   ► and you were before you heard the [TS]

◼   ► podcast get the book anyway because [TS]

◼   ► knowing something is better than knowing [TS]

◼   ► nothing all right [TS]

◼   ► see I'm gonna get to this follow up come [TS]

◼   ► on hmm so the nitpickers then picking [TS]

◼   ► objectors people who don't like Vinit [TS]

◼   ► picking I already went over that you [TS]

◼   ► know this is not the main reason I [TS]

◼   ► didn't like the book but now I do want [TS]

◼   ► to actually discuss the nitpicking and [TS]

◼   ► again try not to lose sight of the [TS]

◼   ► context related picking them and like I [TS]

◼   ► might spot it so my question for the [TS]

◼   ► anti nitpicking people is what kind of [TS]

◼   ► errors are permissible in a book of this [TS]

◼   ► type like in a biography you know so [TS]

◼   ► some might say if someone got a date [TS]

◼   ► wrong by a day like it was April 22nd [TS]

◼   ► April 21st that's missile glare right or [TS]

◼   ► if someone misspelled someone's name or [TS]

◼   ► a proper proper noun or something as [TS]

◼   ► long as we all knew who they were [TS]

◼   ► talking about that's permissible type of [TS]

◼   ► error [TS]

◼   ► I think we can all agree that you know [TS]

◼   ► there's always going to be errors in the [TS]

◼   ► some errors are not worth getting worked [TS]

◼   ► up about right that's kind of the root [TS]

◼   ► of the anti nitpicking people's like [TS]

◼   ► these are these errors don't change the [TS]

◼   ► content or meaning of the book right you [TS]

◼   ► shouldn't get worked up about them my [TS]

◼   ► question on that concept is given that [TS]

◼   ► concept of permissible errors is there [TS]

◼   ► count limit beyond which those formerly [TS]

◼   ► permissible errors become non [TS]

◼   ► permissible what if every proper noun in [TS]

◼   ► the book was misspelled what if it was [TS]

◼   ► misspelled differently each time you [TS]

◼   ► could still tell who it was right but [TS]

◼   ► like that there has to be a a limit [TS]

◼   ► because if literally every proper noun [TS]

◼   ► was spelled incorrectly in a new [TS]

◼   ► incorrect different way every time even [TS]

◼   ► if you could 100% understand who they [TS]

◼   ► were talking about [TS]

◼   ► you'd be annoyed by it right obviously [TS]

◼   ► these are extreme said one extreme is [TS]

◼   ► like one or two errors that no one cares [TS]

◼   ► about the other extreme is just a [TS]

◼   ► massive number and these are the same [TS]

◼   ► types of errors very you know the court [TS]

◼   ► on quote permissible errors all right so [TS]

◼   ► that's the first point I want to make [TS]

◼   ► that no matter how minor the error the [TS]

◼   ► number of them the quantity is [TS]

◼   ► meaningful right the second point I [TS]

◼   ► wanna make is the the whole notion of [TS]

◼   ► people said well the of course there are [TS]

◼   ► as the book was rushed out right because [TS]

◼   ► I've heard that a lot that that yes [TS]

◼   ► people this was real the book was rushed [TS]

◼   ► how can you blame him why why be angry [TS]

◼   ► at him the book was rushed right I'm she [TS]

◼   ► presumably rushed being up because he [TS]

◼   ► died and they thought he would live [TS]

◼   ► longer you know the right someone's over [TS]

◼   ► all right so my question on that is all [TS]

◼   ► right so does that does that make the [TS]

◼   ► errors okay does that make errors that [TS]

◼   ► would formerly not be permissible [TS]

◼   ► suddenly permissible because the book [TS]

◼   ► was rushed and it was a example I was [TS]

◼   ► thinking of like say say you hired [TS]

◼   ► someone to paint in your house and the [TS]

◼   ► house painters got paint all over your [TS]

◼   ► window glass and someone says hated the [TS]

◼   ► painters do a good job and you say oh [TS]

◼   ► well they were in a hurry [TS]

◼   ► what's the answer did the really good [TS]

◼   ► job well they were in a hurry right and [TS]

◼   ► so and the other thing is someone sent [TS]

◼   ► me just before the show a link to a New [TS]

◼   ► York Times that interview with Isaacson [TS]

◼   ► and the New York Times asked did you [TS]

◼   ► publish the book early because you knew [TS]

◼   ► mr. jobs is going to die and what [TS]

◼   ► isaacman said is the book was done in [TS]

◼   ► June I talked to my publishers and we [TS]

◼   ► couldn't quite figure out when to [TS]

◼   ► publish it there was no hard-and-fast [TS]

◼   ► publication date so we sat decided to [TS]

◼   ► set a date when Steve stepped down a CEO [TS]

◼   ► in August and I said the end of the book [TS]

◼   ► was different then it was him leaving [TS]

◼   ► Apple of course than the end had to be [TS]

◼   ► changed so it seems like the only part [TS]

◼   ► that had to be [TS]

◼   ► change in a rush job was the ending part [TS]

◼   ► like the very ending you know like that [TS]

◼   ► he's not just leaving he's actually uh [TS]

◼   ► how died so I would include a couple of [TS]

◼   ► cancer chapters in the later parts of [TS]

◼   ► the book so I don't know maybe maybe he [TS]

◼   ► was done with it in June the editing [TS]

◼   ► wasn't done I don't know but either way [TS]

◼   ► it was rushed is not it doesn't make [TS]

◼   ► doesn't change the the nature of the [TS]

◼   ► errors to be more permissible you know [TS]

◼   ► it's just an excuse it's like it's like [TS]

◼   ► the house painters who were in a hurry [TS]

◼   ► you also what is still a bad job [TS]

◼   ► painting the house and and the thing [TS]

◼   ► about biography is like if you don't [TS]

◼   ► care if you don't care about factual [TS]

◼   ► errors in a biography what do you care [TS]

◼   ► about what are you looking for in a [TS]

◼   ► biography obviously again there are [TS]

◼   ► errors that are that seem minor and that [TS]

◼   ► are permissible but the the number and [TS]

◼   ► severity of factual errors in this book [TS]

◼   ► regardless of the cause though it was [TS]

◼   ► rushed or whatever it'll be fixed in [TS]

◼   ► later versions it it lessens the value [TS]

◼   ► of the books it makes it a worse book [TS]

◼   ► but one of the important things Barger [TS]

◼   ► we should get right is the facts of the [TS]

◼   ► person's life what they're talking about [TS]

◼   ► and the facts aren't just how things are [TS]

◼   ► spelled but you know significant factors [TS]

◼   ► of you who dread what to did what on [TS]

◼   ► what date you know product decisions and [TS]

◼   ► what they you know evolved in classic [TS]

◼   ► Mac OS versus going with the next [TS]

◼   ► operating since like they the eras in [TS]

◼   ► this book escalated way beyond what I [TS]

◼   ► would consider permissible and of the [TS]

◼   ► quote unquote permissible errors there [TS]

◼   ► was a large number of them so I think [TS]

◼   ► this lessens the quality of the book [TS]

◼   ► again this is not why the book the major [TS]

◼   ► reason that the book was disappointing [TS]

◼   ► to me but it's like a symptom of other [TS]

◼   ► problems and it you know it's a demerit [TS]

◼   ► it's it counts in the negative column [TS]

◼   ► for a biography and it's you know be a [TS]

◼   ► sort of apologist for this book I don't [TS]

◼   ► look what their motivation is but like [TS]

◼   ► it's okay to have lots of factual errors [TS]

◼   ► in a biography not a big deal it was [TS]

◼   ► rushed I just don't get that mindset [TS]

◼   ► doesn't mean you say the book is [TS]

◼   ► horrible and you should never read it I [TS]

◼   ► just said that you should read this to [TS]

◼   ► get the information out of it and people [TS]

◼   ► may read it enjoy it because this is [TS]

◼   ► exactly what they're looking for I just [TS]

◼   ► think it's a missed opportunity because [TS]

◼   ► it was a unique opportunity so we had [TS]

◼   ► some misinterpretations of what I said I [TS]

◼   ► had a section on the last podcast it was [TS]

◼   ► Steve Jobs enemy of progress or [TS]

◼   ► something like that [TS]

◼   ► I thought that was like sufficiently [TS]

◼   ► tongue-in-cheek and procedures that [TS]

◼   ► people would understand that I wasn't [TS]

◼   ► actually saying that Steve Jobs is the [TS]

◼   ► enemy of progress it was supposed the [TS]

◼   ► title supposed to be you know funny when [TS]

◼   ► I was mostly there was poking holes in [TS]

◼   ► the idea the Steve Jobs on the right [TS]

◼   ► side of every important decision that [TS]

◼   ► Apple made right biggest here were some [TS]

◼   ► concrete examples of where he was on the [TS]

◼   ► wrong side and had to be convinced and a [TS]

◼   ► lot of people said well yeah he had to [TS]

◼   ► be convinced but he was successfully [TS]

◼   ► convinced and eventually it gave in to [TS]

◼   ► the people who want to gather way so [TS]

◼   ► that shows his genius [TS]

◼   ► well isn't it better to be on the right [TS]

◼   ► side and not have to be convinced [TS]

◼   ► especially doing in a big pouty way like [TS]

◼   ► you you jerks fine we'll do iPod on [TS]

◼   ► windows uh but yes to his credit he did [TS]

◼   ► he did allow the stuff even when he [TS]

◼   ► disagree with he allowed himself to be [TS]

◼   ► convinced by the other people around him [TS]

◼   ► all right [TS]

◼   ► and people say yes that shows his [TS]

◼   ► brilliance I just think there's you know [TS]

◼   ► when I was may important section was [TS]

◼   ► sort of the anti deification of jobs [TS]

◼   ► where some people think that everything [TS]

◼   ► he does is exactly right and it was [TS]

◼   ► carefully planned and even like his [TS]

◼   ► refusal of an idea was just his way of [TS]

◼   ► challenging people beneath him like he [TS]

◼   ► is like he's never wrong he's infallible [TS]

◼   ► everything even when he seems to be [TS]

◼   ► wrong he's really using his wrong as to [TS]

◼   ► manipulate other people into having [TS]

◼   ► stronger arguments against them and it's [TS]

◼   ► just you can turn any argument into you [TS]

◼   ► know that to support your opinion the [TS]

◼   ► Steve Jobs was infallible because he [TS]

◼   ► could say well everything he did it [TS]

◼   ► worked out well in the end right I I you [TS]

◼   ► know again enemy of progress and [TS]

◼   ► obviously he's like the greatest CEO [TS]

◼   ► ever in terms of results he turned the [TS]

◼   ► company around oh he's arguing in this [TS]

◼   ► fax that's why the title Steve Jobs [TS]

◼   ► enemy of progress is supposed to be [TS]

◼   ► funny because it's so obviously [TS]

◼   ► ridiculous and you know but it is I [TS]

◼   ► think this is something you get out of [TS]

◼   ► the this it the the information in the [TS]

◼   ► book that there were some situations [TS]

◼   ► where he did things wrong someone that [TS]

◼   ► written through the chat room says uh [TS]

◼   ► challenging me to find a single example [TS]

◼   ► of anyone who says Jobs was infallible [TS]

◼   ► like I'm setting up a strong man for [TS]

◼   ► this but the people who ride in are [TS]

◼   ► taking these examples were jobs on the [TS]

◼   ► wrong side of decision and using them as [TS]

◼   ► evidence that Steve Jobs wasn't actually [TS]

◼   ► on the wrong side of the thing this is [TS]

◼   ► you know a way that he was using to to [TS]

◼   ► help make people have stronger arguments [TS]

◼   ► and really he was on the right side of [TS]

◼   ► it just wanted [TS]

◼   ► better arguments those people didn't say [TS]

◼   ► that he was infallible but that type of [TS]

◼   ► convoluted logic makes me think that [TS]

◼   ► they're going to every argument they [TS]

◼   ► have is going to be in support of the I [TS]

◼   ► of the premise that he was correct [TS]

◼   ► because that's quite a way to bend over [TS]

◼   ► backwards when there's like clear [TS]

◼   ► evidence that he just didn't want [TS]

◼   ► something that was obviously turned out [TS]

◼   ► to be really good and had to be [TS]

◼   ► convinced the other way so I'm not [TS]

◼   ► trying to set up a straw man here I'm [TS]

◼   ► just saying like when you see someone [TS]

◼   ► with going through those kind of [TS]

◼   ► contortions to support this type of [TS]

◼   ► notion you have to think well is there [TS]

◼   ► anything he could do that you would that [TS]

◼   ► you would admit was you know a mistake [TS]

◼   ► or something so all right I've got those [TS]

◼   ► people a big theme that a Gruber brought [TS]

◼   ► up in on the talk show and I've got a [TS]

◼   ► lot of email about from a lot of people [TS]

◼   ► was from both people who liked the book [TS]

◼   ► and people who didn't like the book was [TS]

◼   ► the idea that either way uh you know [TS]

◼   ► jobs pick this guy uh and maybe he knew [TS]

◼   ► what he was getting maybe he picked this [TS]

◼   ► guy because he knew what kind of book [TS]

◼   ► Isaac summoned right and he wanted that [TS]

◼   ► kind of book right and that this is [TS]

◼   ► going a little bit more into detail is [TS]

◼   ► that that the Steve Jobs in [TS]

◼   ► characteristic fashion understood very [TS]

◼   ► clearly exactly what Isaacson's skillset [TS]

◼   ► and weaknesses were and that he selected [TS]

◼   ► him as opposed to any of the other [TS]

◼   ► people that we mentioned on any of the [TS]

◼   ► other shows or you because he knew that [TS]

◼   ► this is exactly the kind of book that he [TS]

◼   ► would write and this is the kind of book [TS]

◼   ► he wanted to leave behind for the world [TS]

◼   ► yes and and I think it's interesting [TS]

◼   ► because like I said people who really [TS]

◼   ► like the book and people who really [TS]

◼   ► didn't like the book both offered this [TS]

◼   ► theory the first thing I would say about [TS]

◼   ► this theory is I think it smells a [TS]

◼   ► little bit like to me another example of [TS]

◼   ► the you know the cult of jobs where [TS]

◼   ► everything he does is like a super [TS]

◼   ► master plan and he's infallible and he's [TS]

◼   ► you know he exactly knew what kind of [TS]

◼   ► book this guy would write you know or he [TS]

◼   ► picked them because he knew he could [TS]

◼   ► manipulate him into writing the book [TS]

◼   ► that he wanted despite the fact that [TS]

◼   ► jobs insisted that he never be seen it [TS]

◼   ► see anything in the book have no limits [TS]

◼   ► on what it accesses or whatever and [TS]

◼   ► still he just knew like byte by picking [TS]

◼   ► this guy he could see the future the [TS]

◼   ► exact book [TS]

◼   ► I think I find that farfetch'd [TS]

◼   ► farfetch'd the Steve Jobs would think [TS]

◼   ► that he could do that in far-fetched [TS]

◼   ► that he would be successfully pull it [TS]

◼   ► off I I think that's based on a [TS]

◼   ► priscilly premise of infallibility which [TS]

◼   ► if anything should be cut down by all [TS]

◼   ► the rest of this book showing how human [TS]

◼   ► Steve Jobs really was oh now there is a [TS]

◼   ► possibility that he thought whoever he [TS]

◼   ► picked that jobs thought he could steer [TS]

◼   ► the conversation a certain way because [TS]

◼   ► he's you know master manipulator in his [TS]

◼   ► own mind and in in reality in many cases [TS]

◼   ► right uh and so he had to know something [TS]

◼   ► like you know Isaacson is kind of a news [TS]

◼   ► magazine type guy from time he kind of [TS]

◼   ► knew the type of stuff he would write [TS]

◼   ► about uh but I have a hard time [TS]

◼   ► believing that like the what the one [TS]

◼   ► thing I'll give Isaacson credit for is [TS]

◼   ► that I think if Jobs tried to refuse to [TS]

◼   ► talk about a certain topic or like you [TS]

◼   ► know just fenced him off and didn't like [TS]

◼   ► did type of invasive stuff you do when [TS]

◼   ► you have a report like say reporters [TS]

◼   ► talking to a politician the reporter [TS]

◼   ► tries to nail him down if the reporters [TS]

◼   ► Stonewall's on something you know if the [TS]

◼   ► subject stone walls in something that's [TS]

◼   ► something that Isaacson would have [TS]

◼   ► written about he would have been like I [TS]

◼   ► tried to talk the jabs about what's this [TS]

◼   ► thing I thought was really important and [TS]

◼   ► he still in Walled me so I had to go [TS]

◼   ► around him and I had to press him on and [TS]

◼   ► I had to find out like that's just [TS]

◼   ► reporter chasing a story so I have a [TS]

◼   ► hard time believing that Isaacson was [TS]

◼   ► thwarted by jobs either by jobs telling [TS]

◼   ► people not to talk to him or refusing [TS]

◼   ► you know like there was some hidden [TS]

◼   ► agenda that I said wouldn't write about [TS]

◼   ► that because that's his bread and butter [TS]

◼   ► the press saying I tried to get this [TS]

◼   ► information but they love you know like [TS]

◼   ► in 60 minutes they love showing you get [TS]

◼   ► the door slammed in their faces or [TS]

◼   ► whatever like that's just solid regular [TS]

◼   ► you know TV magazine news reporting [TS]

◼   ► there's no way that Isaacson would have [TS]

◼   ► would have been subjected to that and [TS]

◼   ► not written about it so I take [TS]

◼   ► everything he said at face value he had [TS]

◼   ► complete access job said nothing was [TS]

◼   ► off-limits he was allowed to talk to [TS]

◼   ► everybody all evidence points to that [TS]

◼   ► all rationality points to that so if [TS]

◼   ► that's the case I don't think that Jobs [TS]

◼   ► could have manipulated the content in [TS]

◼   ► any real way given the universal access [TS]

◼   ► and given the fact that the jobs never [TS]

◼   ► pressed back on it right but still you [TS]

◼   ► cuz I find so maybe maybe that's that's [TS]

◼   ► the beauty of manipulation Isaacson [TS]

◼   ► didn't even know he's been he thought he [TS]

◼   ► had complete access and yet jobs [TS]

◼   ► during him in a certain direction all [TS]

◼   ► right so my second answer to the the [TS]

◼   ► jobs pick this guy because he wanted it [TS]

◼   ► this way is either way the way you [TS]

◼   ► believe he did it or didn't it was [TS]

◼   ► successful or wasn't you say the same [TS]

◼   ► thing about the Star Wars special [TS]

◼   ► editions in the prequels George Lucas [TS]

◼   ► wanted to display this doesn't make it [TS]

◼   ► good that you know is again it's the [TS]

◼   ► cult of jobs well because jobs wanted [TS]

◼   ► this way you know therefore it is good [TS]

◼   ► no I don't really care what jobs wanted [TS]

◼   ► him like he wanted this book to but you [TS]

◼   ► know obviously he gets to pick who he [TS]

◼   ► gets to pick but as an important [TS]

◼   ► historical figure I am disappointed that [TS]

◼   ► I didn't get a better more thorough more [TS]

◼   ► thoroughly researched biography with [TS]

◼   ► access to the actual person and all the [TS]

◼   ► all the people involved right so if that [TS]

◼   ► makes you feel better about it then [TS]

◼   ► maybe you also feel better about the [TS]

◼   ► special editions of Star Wars in the [TS]

◼   ► prequels because George Lucas Lando [TS]

◼   ► because trust me George Lucas wanted it [TS]

◼   ► that way this is no good alright finally [TS]

◼   ► a specific issue and the show I was [TS]

◼   ► talking about PA semi and about I I [TS]

◼   ► tried to be uh I try not to make it [TS]

◼   ► sound like I was sure about this because [TS]

◼   ► I wasn't I kept saying didn't they hire [TS]

◼   ► it want PA semi to make them PowerPC [TS]

◼   ► chips you know again I said in the book [TS]

◼   ► that the book said they made the a four [TS]

◼   ► and I'm like yeah that that seems [TS]

◼   ► reasonable to me but then they want to [TS]

◼   ► make PowerPC chips and how'd that work [TS]

◼   ► out like there's some big store with P a [TS]

◼   ► semi that I remember seeing rumors of [TS]

◼   ► and I would have liked it if the guy [TS]

◼   ► with access to all the actual people [TS]

◼   ► including Steve Jobs himself would have [TS]

◼   ► expanded on that story as an example [TS]

◼   ► that's another interesting I would have [TS]

◼   ► liked to have seen there is we saw a [TS]

◼   ► little bit in the early chapters about [TS]

◼   ► jobs and Alisa team and how like if you [TS]

◼   ► are even if you were in the same company [TS]

◼   ► if you weren't on his team you were kind [TS]

◼   ► of like on the outs and I would kind of [TS]

◼   ► canned half the Lisa team and just those [TS]

◼   ► were the loser guys because they weren't [TS]

◼   ► it's like you're not with me you're [TS]

◼   ► against me even within the same company [TS]

◼   ► I would have loved to have seen in the [TS]

◼   ► modern era how how that worked when for [TS]

◼   ► example Apple purchased another company [TS]

◼   ► but those were all outsiders and you [TS]

◼   ► know how did they assimilate into the [TS]

◼   ► team like it at that point the entire [TS]

◼   ► company was Steve Jobs his team and then [TS]

◼   ► you buy PA semi with these other people [TS]

◼   ► who were on Apple employees you know how [TS]

◼   ► did how did Jobs handle that [TS]

◼   ► how it was he more accepting that he [TS]

◼   ► integrate them into the fold or was he [TS]

◼   ► just unforgiving like those were all the [TS]

◼   ► losers and he fired most of them just [TS]

◼   ► like I wanted to know more about pxm [TS]

◼   ► abuse I thought oh but it was it's an [TS]

◼   ► important part of the history of the [TS]

◼   ► company it would have been illuminating [TS]

◼   ► to Steve Jobs character uh but in terms [TS]

◼   ► of the specific case of me thinking that [TS]

◼   ► they were they were purchased to make a [TS]

◼   ► PowerPC chip that chronology was wrong [TS]

◼   ► because PA semi was bought in 2008 but [TS]

◼   ► the Intel transition was over by 2006 [TS]

◼   ► now PA semi originally did make a series [TS]

◼   ► of PowerPC chips or maybe they just [TS]

◼   ► reference designs or something uh and so [TS]

◼   ► the rumors I think were like that Apple [TS]

◼   ► was interested in what PA semi was doing [TS]

◼   ► kind of in a vague way because they were [TS]

◼   ► just desperate for anyone to make a fast [TS]

◼   ► PowerPC chip for them there you know I [TS]

◼   ► wanted IBM to do it and you know the [TS]

◼   ► Motorola was dropping the ball you know [TS]

◼   ► so way back before PA semi was purchased [TS]

◼   ► they may have been some rumors and [TS]

◼   ► interest revolving around a PowerPC chip [TS]

◼   ► from P SME for apples purposes but that [TS]

◼   ► was never gone into in the book and and [TS]

◼   ► it's all just rumors so finally we can [TS]

◼   ► resume where I left off pretty good [TS]

◼   ► 12:30 resume where I left off in the [TS]

◼   ► last show oh if I could find my spot [TS]

◼   ► here all right I read off all the [TS]

◼   ► sections the sections I had remaining in [TS]

◼   ► the last show and I added one to the top [TS]

◼   ► of it first what they wanted to sponsor [TS]

◼   ► before I go into this in part of the job [TS]

◼   ► may I [TS]

◼   ► you may alright if if I may we would [TS]

◼   ► like to say thank you to our first [TS]

◼   ► sponsor it is squarespace.com the secret [TS]

◼   ► behind exceptional websites I don't know [TS]

◼   ► if I told you this John I've been [TS]

◼   ► bringing backs and my older older sites [TS]

◼   ► them and thinking man I you know I don't [TS]

◼   ► want to totally get rid of these what [TS]

◼   ► can I do with them and I'm going to be [TS]

◼   ► turning a Squarespace because I'll tell [TS]

◼   ► you what they did fully hosted [TS]

◼   ► completely managed environment for very [TS]

◼   ► quickly creating beautiful website a [TS]

◼   ► matter of minutes [TS]

◼   ► they host everything there on a grid [TS]

◼   ► they scale there in the cloud all of [TS]

◼   ► that so it's you don't have to worry [TS]

◼   ► about servers or uptime or getting [TS]

◼   ► linked by daring fireball it all of this [TS]

◼   ► is just handled if you like designing [TS]

◼   ► websites you can you have full and [TS]

◼   ► complete control over the HTML and CSS [TS]

◼   ► if you don't [TS]

◼   ► you don't even know what CSS stands for [TS]

◼   ► it doesn't matter you can click and [TS]

◼   ► point and amazing things will happen you [TS]

◼   ► can pick from there they just released a [TS]

◼   ► whole bunch of new fresh designs and new [TS]

◼   ► templates that you can check out all of [TS]

◼   ► this is included this is an extra this [TS]

◼   ► doesn't cost any more and it's very [TS]

◼   ► affordable anyway [TS]

◼   ► but here's here's the really cool thing [TS]

◼   ► all you need to do is click in a couple [TS]

◼   ► places and you can get full integration [TS]

◼   ► whether it's analytics whether it's [TS]

◼   ► integrating Twitter whatever you want to [TS]

◼   ► do and they can import your existing [TS]

◼   ► blog typically in like one step they [TS]

◼   ► even bring over the images they copy [TS]

◼   ► your posts they make sure all the links [TS]

◼   ► work you can try them out for free for [TS]

◼   ► two weeks 14 days you don't need to even [TS]

◼   ► give them a credit card but if it turns [TS]

◼   ► out that you like them you can get 20% [TS]

◼   ► off for six months how do you do that [TS]

◼   ► you go to squarespace.com slash 5x5 and [TS]

◼   ► once you're there you use the coupon [TS]

◼   ► code in motion chip 11 so emotion chip [TS]

◼   ► spelled out and then the number 11 then [TS]

◼   ► you'll get 20% off for six months [TS]

◼   ► Squarespace com that's reliable Kieran [TS]

◼   ► Haley in the chatroom pointed out the [TS]

◼   ► other aspect of the theory that like [TS]

◼   ► jobs picked this guy on purpose because [TS]

◼   ► he knew what you'll be getting the other [TS]

◼   ► theory is that it's it's part of jobs as [TS]

◼   ► character as part of his vanity that he [TS]

◼   ► wanted to pick the guy who also had done [TS]

◼   ► biographies of Einstein at Franklin [TS]

◼   ► which is kind of a it's believable but [TS]

◼   ► then again someone with such amazing [TS]

◼   ► attention to detail I don't know it's [TS]

◼   ► hard it's hard to figure out like [TS]

◼   ► obviously I think he picked the wrong [TS]

◼   ► guy for the purpose of history and just [TS]

◼   ► you know all for the good of all of us [TS]

◼   ► as readers right I would be interested [TS]

◼   ► to see if he read the book if when he [TS]

◼   ► finished with it if he was still alive [TS]

◼   ► if he thinks he picked the right guy in [TS]

◼   ► terms if he got what he wanted again I [TS]

◼   ► don't think him getting what he wanted [TS]

◼   ► it changes my opinion of the end result [TS]

◼   ► one way or the other because I don't [TS]

◼   ► really care what he wanted my biography [TS]

◼   ► is not about you know supposed to be [TS]

◼   ► about it historical record or understand [TS]

◼   ► the person it's not about satisfying the [TS]

◼   ► person the biography is about right so a [TS]

◼   ► lot of people have asked uh you know who [TS]

◼   ► should have written it and we made you [TS]

◼   ► know we're talking about like when I was [TS]

◼   ► in the depths of my despair about it [TS]

◼   ► that like anybody anybody I knew had [TS]

◼   ► written anything online could be done [TS]

◼   ► better job because they would have been [TS]

◼   ► at the very least like you know [TS]

◼   ► enthusiastic and hungry about it [TS]

◼   ► that was actually quote from this this [TS]

◼   ► this New York Times one on one is full [TS]

◼   ► of things that make me angry [TS]

◼   ► where is this quote so one of the [TS]

◼   ► questions was to Isaacson do you worry [TS]

◼   ► that your name will always be linked to [TS]

◼   ► Steve Jobs and Isaacson says no that [TS]

◼   ► will pass I have a very life Steve Jobs [TS]

◼   ► was just one of many biographies I've [TS]

◼   ► written which is true and that's another [TS]

◼   ► reason I thought that any any random you [TS]

◼   ► know Apple fan on the web who can write [TS]

◼   ► would have not considered the Steve Jobs [TS]

◼   ► bio just being like now it's just [TS]

◼   ► another thing I'm doing right they would [TS]

◼   ► have just been hard core completely into [TS]

◼   ► it [TS]

◼   ► maybe they wouldn't have done a better [TS]

◼   ► job either but I'm just saying like that [TS]

◼   ► that's that's emblematic of one of my [TS]

◼   ► main complaints about the the bio is [TS]

◼   ► that it just it didn't seem like a big [TS]

◼   ► deal for him and he didn't treat it as [TS]

◼   ► seriously as I thought he should have [TS]

◼   ► been going to depth he said I should [TS]

◼   ► have so so seriously speaking you know [TS]

◼   ► who should have written this who's you [TS]

◼   ► know who would have done a better job [TS]

◼   ► now I don't read a lot of bar if he has [TS]

◼   ► only read a handful in my life but I [TS]

◼   ► knew right away like even before I [TS]

◼   ► started reading the book when I knew [TS]

◼   ► there's going to be official jobs bio [TS]

◼   ► like I you know I had fantasies that [TS]

◼   ► this would be the person to do it so my [TS]

◼   ► favorite biography that I've ever read [TS]

◼   ► is the power broker by Robert Caro it's [TS]

◼   ► my favorite biography for many reasons [TS]

◼   ► many of which may not necessarily be [TS]

◼   ► relevant appeal first of all I grew up [TS]

◼   ► on Long Island which is where the story [TS]

◼   ► takes place it's a biography of Robert [TS]

◼   ► Moses who was a big part of the [TS]

◼   ► infrastructure in the Long Island New [TS]

◼   ► York metro area in terms of making roads [TS]

◼   ► and bridges and parks and everything my [TS]

◼   ► father worked for the department [TS]

◼   ► transportation in New York State I'm you [TS]

◼   ► know I love the beaches of Long Island [TS]

◼   ► and the parkways that he's made and [TS]

◼   ► Robert Moses is one of my favorite [TS]

◼   ► beaches you know in the entire world [TS]

◼   ► that I've been to [TS]

◼   ► so obviously I'm predisposed to like [TS]

◼   ► this book but it's not just me I believe [TS]

◼   ► that Robert Caro run pealed surprise for [TS]

◼   ► this biography and also Robert Caro's [TS]

◼   ► best known I think are most known now [TS]

◼   ► for doing a an insane biography of is it [TS]

◼   ► Lyndon Johnson command I should have [TS]

◼   ► liked this yes he's in the process of [TS]

◼   ► doing a multi-volume giant biography of [TS]

◼   ► one of the Lyndon Johnson I believe but [TS]

◼   ► but the power book was just about one [TS]

◼   ► guy's about a thousand page book and [TS]

◼   ► it's if it's very it's kind of dry I [TS]

◼   ► would say like if you long aside [TS]

◼   ► everyone go out and read the power [TS]

◼   ► broker because it's a thousand pages [TS]

◼   ► about a biography of a person you've [TS]

◼   ► probably never heard of uh and it goes [TS]

◼   ► into insane detail every angle every [TS]

◼   ► aspect of this person's life is export [TS]

◼   ► explored you know ten ways to son of any [TS]

◼   ► person who's ever known ever talked to [TS]

◼   ► him ever work to him anyone involved in [TS]

◼   ► any situation all sides of it [TS]

◼   ► extensively reported and catalogued and [TS]

◼   ► described and there is an overall [TS]

◼   ► narrative to it which people do like [TS]

◼   ► again it is a thousand thousand page [TS]

◼   ► book so it may be tough to get through [TS]

◼   ► but one of the reasons people seem to [TS]

◼   ► love the power broker is that karo does [TS]

◼   ► weave a narrative through it and I [TS]

◼   ► mentioned the previous thing the Isaacs [TS]

◼   ► and you know you can do a biography [TS]

◼   ► where you just sort of report the facts [TS]

◼   ► and you can do one where you have like [TS]

◼   ► an editorial opinion I and I complained [TS]

◼   ► about Isaacson because he mostly stayed [TS]

◼   ► out of it and then just doing these [TS]

◼   ► little jabs that were not supported karo [TS]

◼   ► takes the approach of he's got an [TS]

◼   ► opinion of of the life of Robert Moses [TS]

◼   ► he's got a story he's got a narrative [TS]

◼   ► these built and he hasn't then he didn't [TS]

◼   ► come in with the narrative he didn't [TS]

◼   ► come in and say here's what I think I [TS]

◼   ► think Robert Moses is a jerk and I'm [TS]

◼   ► going to build a book around that he [TS]

◼   ► arrived at the narrative but is studying [TS]

◼   ► the life extensively and then weave that [TS]

◼   ► narrative into it to help you understand [TS]

◼   ► the significance of every event and how [TS]

◼   ► was influenced by the character the [TS]

◼   ► person how it changed the character of [TS]

◼   ► the person so that's why people really [TS]

◼   ► love this biography it was finished in [TS]

◼   ► 1974 so it's a very old book and it [TS]

◼   ► talks about events that were happening [TS]

◼   ► before then Robert Moses I think died in [TS]

◼   ► like the early 80s so Robert Moses was [TS]

◼   ► alive when this book was written [TS]

◼   ► and if you read this book like if you [TS]

◼   ► really want to know what do I think a [TS]

◼   ► rant biography has read this book it's a [TS]

◼   ► thousand pages when you're done with [TS]

◼   ► that I hope you'll understand what what [TS]

◼   ► in my dreams I expected out of Steve [TS]

◼   ► Jobs with a job biography right ah so [TS]

◼   ► this is that's the type of person to do [TS]

◼   ► it that's the type of thing I wanted and [TS]

◼   ► when you get done with that book like [TS]

◼   ► hold your ears now he did seven [TS]

◼   ► interviews with Robert Moses you read [TS]

◼   ► that booking like this is from seven [TS]

◼   ► interviews now how many interviews do [TS]

◼   ► you think that I just think that was [TS]

◼   ► Steve Jobs I think he said some like [TS]

◼   ► forty or more so it sounds about right [TS]

◼   ► like a huge number of inches with Steve [TS]

◼   ► Jobs and you can be like 40 interviews [TS]

◼   ► equals the islands in book and then [TS]

◼   ► seven interviews equals this giant thing [TS]

◼   ► like no wait well it's because he didn't [TS]

◼   ► it just take from Robert Moses Russell [TS]

◼   ► Robert Moses was kind of like Steve Jobs [TS]

◼   ► and he wasn't like but it was different [TS]

◼   ► in Rob Moses doesn't like come write a [TS]

◼   ► biography of me you know was not all [TS]

◼   ► gung-ho for the whole thing it was kind [TS]

◼   ► of more of an adversarial relationship [TS]

◼   ► uh it wasn't it was the it was not like [TS]

◼   ► the jobs thing so that's why there's [TS]

◼   ► fewer interviews but did that stop him [TS]

◼   ► did he say well I won't get seven [TS]

◼   ► interviews and this buddy told me so [TS]

◼   ► it's all I can write about no he did the [TS]

◼   ► legwork for years and years of legwork [TS]

◼   ► to just find out everything you possibly [TS]

◼   ► know it's kind of like a biography of a [TS]

◼   ► historian where the everyone's dead and [TS]

◼   ► you got to figure it out [TS]

◼   ► it's that combined with all the best of [TS]

◼   ► what if everyone's still alive because [TS]

◼   ► the people were still alive for the most [TS]

◼   ► part he talked to everyone involved [TS]

◼   ► everyone and just did his homework and [TS]

◼   ► just made so much more insightful [TS]

◼   ► compelling informative educational [TS]

◼   ► biography than this I see something now [TS]

◼   ► this is the feeling this is a high [TS]

◼   ► standard also it should have been [TS]

◼   ► appealed surprise printing a biography [TS]

◼   ► by Robert Caro of you know high bar I [TS]

◼   ► understand that and maybe the Lyndon [TS]

◼   ► Johnson thing is too much because it's [TS]

◼   ► like you know uh multiple volumes I [TS]

◼   ► think it's not done but uh if anyone [TS]

◼   ► wants to read a great biography read the [TS]

◼   ► power broker and maybe if it was half as [TS]

◼   ► good as that I would have been ecstatic [TS]

◼   ► if it was but the in my dreams that's [TS]

◼   ► what the jobs buy it would have been [TS]

◼   ► like some of the chat room ask how many [TS]

◼   ► interviews I would have done with Steve [TS]

◼   ► Jobs yeah I was going to ask that as [TS]

◼   ► many as I possibly could I mean why do [TS]

◼   ► you think that the [TS]

◼   ► again I think you quoted it 40 I think I [TS]

◼   ► remember reading 40 interviews or [TS]

◼   ► something along those lines now [TS]

◼   ► considering that do you think that the [TS]

◼   ► interviews were limited uh by Steve Jobs [TS]

◼   ► or do you think that that Isaacson [TS]

◼   ► simply felt that he had enough or or or [TS]

◼   ► why why were there as many as forty or [TS]

◼   ► the flipside why were there only 40 well [TS]

◼   ► I have to think that the major limiting [TS]

◼   ► factor was Steve Jobs his schedule is [TS]

◼   ► like how much you know he's sick he's [TS]

◼   ► got two companies to run it's gonna be [TS]

◼   ► hard to get on his schedule at all [TS]

◼   ► uh but on the flip side of that it [TS]

◼   ► wasn't like he had three months to do [TS]

◼   ► this and had to jam all the interview [TS]

◼   ► had two years he seems like he even when [TS]

◼   ► he wasn't like interviewing him in terms [TS]

◼   ► like one-on-one he seems like he spent a [TS]

◼   ► lot of time with them like he was with [TS]

◼   ► them he was hanging out right is you [TS]

◼   ► know this is my bar for he's just going [TS]

◼   ► to come with me I'm not sitting down and [TS]

◼   ► talking to him in a Q&A session but he's [TS]

◼   ► they're seeing stuff happen right uh so [TS]

◼   ► I think you know the number of [TS]

◼   ► interviews it's seen I'll bet that's as [TS]

◼   ► many as they could get he get on his [TS]

◼   ► schedule and and you know I don't know [TS]

◼   ► if he was doing this as a full-time job [TS]

◼   ► Isaacson was doing his full-time job so [TS]

◼   ► maybe he had other things to do too uh [TS]

◼   ► you know I bet when Robert kara was [TS]

◼   ► riding the power broker I don't know if [TS]

◼   ► he was doing other things too I don't [TS]

◼   ► know how many years it took but like you [TS]

◼   ► know you tried to get as many interviews [TS]

◼   ► as you possibly can if you can't get him [TS]

◼   ► with the guy you talk with the other [TS]

◼   ► people so I don't I don't you know what [TS]

◼   ► I'm really contrasting the book with [TS]

◼   ► it's not not saying that he didn't do [TS]

◼   ► enough interviews or just that like I [TS]

◼   ► guess he he squandered his time in those [TS]

◼   ► interviews because it or overestimated I [TS]

◼   ► don't know it seems like he with 40 [TS]

◼   ► interviews worth of material he came up [TS]

◼   ► with a book that was such a pale shadow [TS]

◼   ► of a thing that only had five interviews [TS]

◼   ► with the subject an adversarial chub [TS]

◼   ► ejected that what what the power broker [TS]

◼   ► kind of shows is that you can make a [TS]

◼   ► great biography with minimal access to [TS]

◼   ► the guy but having some access to the [TS]

◼   ► guy is better than none at all and the [TS]

◼   ► reason I had even higher standards to [TS]

◼   ► the jobs bio is because I think jobs [TS]

◼   ► isn't more important figure in history [TS]

◼   ► than Robert Moses and you had unlimited [TS]

◼   ► access to it so it should have been just [TS]

◼   ► been a bonanza right because you had [TS]

◼   ► unlimited access to the other non [TS]

◼   ► subject people as friends also [TS]

◼   ► workers you know the people most of them [TS]

◼   ► are still alive yeah and they're not [TS]

◼   ► stopping you from talking to them you [TS]

◼   ► know we do the legwork and get them and [TS]

◼   ► on top of that you have basically [TS]

◼   ► unlimited access to jobs limited only by [TS]

◼   ► your schedules together it's not like [TS]

◼   ► he's refusing to talk to you and stuff [TS]

◼   ► like that [TS]

◼   ► so yeah I don't think it was a count [TS]

◼   ► thing so on to the unto the next section [TS]

◼   ► in my tale on that now people are [TS]

◼   ► thinking oh I want here part two where [TS]

◼   ► you just complain about the books more [TS]

◼   ► maybe I kind of just did that a little [TS]

◼   ► bit but mostly when I read off those [TS]

◼   ► headings this I'm gonna be talking about [TS]

◼   ► the content of the book finally you know [TS]

◼   ► those headings that I read last week [TS]

◼   ► we're about things that were in the book [TS]

◼   ► so this is going to be more talking [TS]

◼   ► hopefully more talking about jobs [TS]

◼   ► himself and less talking about the [TS]

◼   ► author and the whole process of writing [TS]

◼   ► because there was new information in [TS]

◼   ► this book as I said he was the only guy [TS]

◼   ► with access he got stuff that people [TS]

◼   ► didn't get because he's going when the [TS]

◼   ► jobs talk to the first section is a jobs [TS]

◼   ► the TV watcher this is something a lot [TS]

◼   ► of people wondered about like with the [TS]

◼   ► whole Apple TV thing and it's a hobby [TS]

◼   ► some people said well the reason Apple [TS]

◼   ► TVs think this big Steve Jobs doesn't [TS]

◼   ► watch TV because if you watch TV he [TS]

◼   ► wouldn't be able to tolerate this cruddy [TS]

◼   ► thing other people said the Apple TV [TS]

◼   ► exists because Steve Jobs must watch TV [TS]

◼   ► because he's annoyed by actual regular [TS]

◼   ► TV and you want something simpler and as [TS]

◼   ► far as he's concerned anything is better [TS]

◼   ► than that horrible you know existing TV [TS]

◼   ► system so there was stories in the book [TS]

◼   ► about that one was talking about when he [TS]

◼   ► was working at Apple it picks our full [TS]

◼   ► time and he was just kind of burning the [TS]

◼   ► candle at both ends and exhausting [TS]

◼   ► himself that he was said like when he [TS]

◼   ► came home from when he finally got home [TS]

◼   ► from work after working these two you [TS]

◼   ► know stressful jobs and commuting and [TS]

◼   ► everything all I could do was was plop [TS]

◼   ► down and watch a half an hour of TV and [TS]

◼   ► vegetate when he got home yeah he [TS]

◼   ► couldn't even talk yeah which is like [TS]

◼   ► you know you think all Steve Jobs he [TS]

◼   ► only does things that are like an [TS]

◼   ► enriching artful and he would never you [TS]

◼   ► know you would never have a television [TS]

◼   ► in his house and now he's just like us [TS]

◼   ► he you come home you tired you can't [TS]

◼   ► think you just you just want to plop [TS]

◼   ► down from TV and vegetate who knows what [TS]

◼   ► he's watching maybe watching Jersey [TS]

◼   ► Shore for all we know like people are [TS]

◼   ► people right right but this again the [TS]

◼   ► anti deification of jobs one of the [TS]

◼   ► things that if people had never read [TS]

◼   ► another book about Steve Jobs you might [TS]

◼   ► have been shocked by all of the the [TS]

◼   ► human qualities of them but most of the [TS]

◼   ► books of Steve Jobs get into that like [TS]

◼   ► you know well you might love Steve Jobs [TS]

◼   ► if he's really a jerk [TS]

◼   ► that's the big theme but this one also [TS]

◼   ► got into like you know he's not a super [TS]

◼   ► being he's just like us right [TS]

◼   ► and during recuperation from one of his [TS]

◼   ► procedures or surgeries or something [TS]

◼   ► he said he signed up for Comcast cable [TS]

◼   ► and then you know in typical this is a [TS]

◼   ► typical Steve Jobs fashion he called up [TS]

◼   ► the person who ran Comcast and they got [TS]

◼   ► Brian Roberts and the guy said I thought [TS]

◼   ► he was calling to say something nice [TS]

◼   ► about it Roberts recalled instead he [TS]

◼   ► told me it sucks so that's what you can [TS]

◼   ► imagine Steve Jobs doing he signs up for [TS]

◼   ► Comcast gets a little hooked up sits [TS]

◼   ► down in front of it starts to watch it [TS]

◼   ► and anybody's trying to use that guide [TS]

◼   ► or something or whatever is gonna be [TS]

◼   ► like this is horrible [TS]

◼   ► so this this leads credence to the idea [TS]

◼   ► that Steve Steve Jobs I understand that [TS]

◼   ► a personal level how horrible television [TS]

◼   ► is even if he's not like an obsessive TV [TS]

◼   ► watcher you know he he knows that it [TS]

◼   ► stinks and he does watch television and [TS]

◼   ► I guess the illness and stuff like that [TS]

◼   ► made him watch even more of it so I [TS]

◼   ► thought that was a new piece of [TS]

◼   ► information so people can finally stop [TS]

◼   ► speculating about the idea that Apple TV [TS]

◼   ► stinks because Steve Jobs doesn't watch [TS]

◼   ► TV or thinks TV is stupid or has no idea [TS]

◼   ► about TV obviously not true job does [TS]

◼   ► success they had a lot of good quotes [TS]

◼   ► from Ivan here and I wish they had [TS]

◼   ► talked more not just i but to his entire [TS]

◼   ► team and all the people involved in it [TS]

◼   ► because it is a good example of what [TS]

◼   ► when I wrote that uh I forget I think it [TS]

◼   ► was after he died when I wrote yeah it [TS]

◼   ► was when I wrote my my personal [TS]

◼   ► remembrance of Steve Jobs the the big [TS]

◼   ► takeaway I I was pulling from his life [TS]

◼   ► was the idea that all the bad things [TS]

◼   ► that happen when large groups of people [TS]

◼   ► get together aren't inevitable and so if [TS]

◼   ► you in big companies is a particular [TS]

◼   ► example but any large group people were [TS]

◼   ► like you know in the Dilbert kind of [TS]

◼   ► atmosphere if anyone has worked for a [TS]

◼   ► big corporation we all know the things [TS]

◼   ► that happen in big corporations and how [TS]

◼   ► just poisonous they are to doing the [TS]

◼   ► right things success to losing sight of [TS]

◼   ► what's important and that that I think [TS]

◼   ► is the is going to be the most important [TS]

◼   ► lasting contribution of Steve Jobs to [TS]

◼   ► the world of human endeavor even beyond [TS]

◼   ► the particulars of technology in stuff [TS]

◼   ► like that is that he proved that you can [TS]

◼   ► be a gigantic company and not be idiotic [TS]

◼   ► not be like Dilbert [TS]

◼   ► you know there was lots of people [TS]

◼   ► theories like well that's great when [TS]

◼   ► you're a startup on you're a real big [TS]

◼   ► serious company you can't make decisions [TS]

◼   ► like actually you can actually it works [TS]

◼   ► really well and the reason he was able [TS]

◼   ► to do that but because he was in a [TS]

◼   ► unique position because he had a huge [TS]

◼   ► amount of power huge loyalty from his [TS]

◼   ► employees and the board all these other [TS]

◼   ► reasons but like buddy you know it was a [TS]

◼   ► perhaps a not a UNIX and of course he [TS]

◼   ► was you know brilliant and right a lot [TS]

◼   ► of the time stuff like that but it just [TS]

◼   ► it just shows that you can you know you [TS]

◼   ► can do it and so one of the examples [TS]

◼   ► that I've gave was before jobs came back [TS]

◼   ► all the rest of Apple wanted from the [TS]

◼   ► design group was the engineers would [TS]

◼   ► make the computer and then they would [TS]

◼   ► hand it off to design guys and say okay [TS]

◼   ► put something nice around that and make [TS]

◼   ► it you know then the engineers would [TS]

◼   ► make a cheap thing and and you know and [TS]

◼   ► then we said just put something put the [TS]

◼   ► case on that or something like and [TS]

◼   ► that's not what a designer wants to hear [TS]

◼   ► he doesn't want to be given a blob and [TS]

◼   ► told to put something around it make it [TS]

◼   ► look nice that's like a Gruber's old SAR [TS]

◼   ► Ronco spray-on usability [TS]

◼   ► that's like Ronco spray-on design but [TS]

◼   ► we've already designed the computer but [TS]

◼   ► here you go just make it look nice or [TS]

◼   ► something and don't make it too [TS]

◼   ► expensive all right and it I was about [TS]

◼   ► to quit because of this because who [TS]

◼   ► wants to be in a company like this is [TS]

◼   ► why companies into that operate like [TS]

◼   ► regular companies have trouble [TS]

◼   ► attracting great talent and great [TS]

◼   ► designers you know well you can imagine [TS]

◼   ► if you work for like Samsung or Dell or [TS]

◼   ► something you're a designer and you just [TS]

◼   ► really wanted to you want to be the [TS]

◼   ► Johnny I've Dale you can't because the [TS]

◼   ► people of Dell don't value you as much [TS]

◼   ► as Steve Jobs understood and valued I've [TS]

◼   ► so I was ready to quit and when Jobs [TS]

◼   ► took over he gave I have a pep talk and [TS]

◼   ► you know said look at this that's not [TS]

◼   ► the way it's gonna work from now on [TS]

◼   ► you know I'm here now that's not the way [TS]

◼   ► we're on the show [TS]

◼   ► trust me to stick around because you and [TS]

◼   ► I will work together we'll make we'll [TS]

◼   ► make great things [TS]

◼   ► ah another example that that I have gave [TS]

◼   ► was that he wanted to uh I think it was [TS]

◼   ► I'm asking when to put a handle on it [TS]

◼   ► and apparently putting handles are [TS]

◼   ► expensive as multiple pieces and a big [TS]

◼   ► recessed thing and has to be strong [TS]

◼   ► enough for you to grip and all this [TS]

◼   ► stuff uh and he's saying that you know [TS]

◼   ► you would expect him to say like and [TS]

◼   ► that's what's special about Apple [TS]

◼   ► because you know other companies [TS]

◼   ► wouldn't have allowed me to make this [TS]

◼   ► expensive feature that seems like a [TS]

◼   ► frill or whatever then I what he said [TS]

◼   ► instead was [TS]

◼   ► that you know when he was arguing for [TS]

◼   ► the handle and why why you should get it [TS]

◼   ► because the engineering would always be [TS]

◼   ► pushing back against and then jobs would [TS]

◼   ► come and intercede and say no we got to [TS]

◼   ► do it right [TS]

◼   ► he said I've says at the old Apple I [TS]

◼   ► would have lost that argument not at [TS]

◼   ► another company but literally at the old [TS]

◼   ► Apple before Jobs came back even at [TS]

◼   ► Apple I would have lost the argument for [TS]

◼   ► this expensive seemingly needless handle [TS]

◼   ► but with jobs there he said no that's [TS]

◼   ► cool I like the handle I get it I [TS]

◼   ► understand why a designer would want [TS]

◼   ► that and we're keeping it and I don't [TS]

◼   ► care that it costs more money again the [TS]

◼   ► iMac case again is saying that it cost [TS]

◼   ► $60 to make a case for each iMac which [TS]

◼   ► is three times as much as a regular [TS]

◼   ► computer case and I think this is Isaac [TS]

◼   ► in saying this are paraphrasing [TS]

◼   ► something that I've said that other [TS]

◼   ► companies would have demanded [TS]

◼   ► presentations and studies to show [TS]

◼   ► whether like we're gonna make our money [TS]

◼   ► back on this you know if we spend 60 [TS]

◼   ► bucks on a translucent case are we gonna [TS]

◼   ► sell enough more units to make up for [TS]

◼   ► the cost of tooling and everything I'm [TS]

◼   ► like no there's no profit and loss study [TS]

◼   ► right there's no you know return on [TS]

◼   ► investment job says it looks cool we're [TS]

◼   ► sticking to it that's what a small [TS]

◼   ► company would do and big companies just [TS]

◼   ► you know all you gotta have the [TS]

◼   ► PowerPoint presentation so I'll bring in [TS]

◼   ► the finance guys to get a look at this [TS]

◼   ► that disease is why big companies suck [TS]

◼   ► and you know and it's just it's very [TS]

◼   ► rare to get anyone so in charge of such [TS]

◼   ► a big company that they can make those [TS]

◼   ► decisions without this chair holders [TS]

◼   ► yelling without like the board you know [TS]

◼   ► there's always people second-guessing so [TS]

◼   ► you gotta act like the risk-averse then [TS]

◼   ► you know you gotta act like a big [TS]

◼   ► company don't do that [TS]

◼   ► but at Apple you know that's not how [TS]

◼   ► things work when Jobs came back and Tim [TS]

◼   ► Cook point out that and he said this in [TS]

◼   ► earning calls as well and later as this [TS]

◼   ► might be more came from in the book that [TS]

◼   ► they don't have a profit and loss for [TS]

◼   ► divisions like the the division you know [TS]

◼   ► for design and engineering and you know [TS]

◼   ► manufacturing all don't have their own [TS]

◼   ► profit and loss statements and they're [TS]

◼   ► not like they're not like pitted against [TS]

◼   ► each other whereas they well I think [TS]

◼   ► this case would be great in this [TS]

◼   ► computer but if you put this on there my [TS]

◼   ► profit and loss ratio for the [TS]

◼   ► manufacturing branch of the company is [TS]

◼   ► going to be horrible this year because [TS]

◼   ► there's no way we can sustain having to [TS]

◼   ► make all that new tooling and you know [TS]

◼   ► and Tim Cook says we don't have [TS]

◼   ► divisions we have one profit and loss [TS]

◼   ► for the whole company so they're not [TS]

◼   ► they're not worried about like this [TS]

◼   ► little Empire over here in software and [TS]

◼   ► this little piece over here and like [TS]

◼   ► they're all pitted against each other to [TS]

◼   ► make their bottom lines look good to say [TS]

◼   ► well the manufacturing doofuses did [TS]

◼   ► poorly this year but the engineering [TS]

◼   ► guys who make hardware did great and and [TS]

◼   ► the software guys you know it's one [TS]

◼   ► profit and loss for the whole company if [TS]

◼   ► this will make a better product let's [TS]

◼   ► all work together to make a better [TS]

◼   ► product and very few big companies do [TS]

◼   ► that they you know that managers and [TS]

◼   ► middle managers build little empires [TS]

◼   ► within the company there to say like [TS]

◼   ► well my division is doing great and that [TS]

◼   ► goes towards my bonus in my raise and [TS]

◼   ► and that kind of stuff is poison to you [TS]

◼   ► know if you're losing sight of what you [TS]

◼   ► supposed to be doing useful to making it [TS]

◼   ► great whatever you're supposed to make a [TS]

◼   ► great door knob a great knife a great [TS]

◼   ► computer that's the goal it's not the [TS]

◼   ► goal is not to make sure your division [TS]

◼   ► of the knife manufacturing opposition [TS]

◼   ► that acquires steel did great this year [TS]

◼   ► because you found a way to get really [TS]

◼   ► cheap steel it's only a little bit less [TS]

◼   ► the worse than the old steel you were [TS]

◼   ► getting but boy look at the bottom line [TS]

◼   ► for your division now you're just doing [TS]

◼   ► gangbusters and you get a raise and you [TS]

◼   ► go up to VP right that's not that's the [TS]

◼   ► way business works that's not how it [TS]

◼   ► should work and the success of Apple [TS]

◼   ► it's so great that Apple succeeded in [TS]

◼   ► this because the first version of Apple [TS]

◼   ► was the company that made the Macintosh [TS]

◼   ► which was so ridiculously better than [TS]

◼   ► ms-dos to anyone with half a brain and [TS]

◼   ► yet it lost in the market and that was [TS]

◼   ► depressing it was like you can make this [TS]

◼   ► great thing that just is just obviously [TS]

◼   ► so much better but for reasons unrelated [TS]

◼   ► to the quality of the product it's going [TS]

◼   ► to fail and it's like well maybe that's [TS]

◼   ► maybe you can't do that maybe that type [TS]

◼   ► of thing where when you're a big company [TS]

◼   ► you do make a great product maybe that [TS]

◼   ► doesn't work well I'm just so glad the [TS]

◼   ► jobs - error came along to disprove that [TS]

◼   ► theory to say no actually making great [TS]

◼   ► products and not doing all that big [TS]

◼   ► company BS Canon does lead to success [TS]

◼   ► crazy success biggest company in the [TS]

◼   ► entire United States success that kind [TS]

◼   ► of thing oh it's in arguable you can't [TS]

◼   ► sale that's not you that doesn't work [TS]

◼   ► you can't do that unless you're a [TS]

◼   ► start-up Steve Jobs is ethos the next [TS]

◼   ► section ethos yeah I'm going to do a [TS]

◼   ► sponsor while you prepare for this sure [TS]

◼   ► go for it second sponsor longtime [TS]

◼   ► sponsor Shopify calm the Internet's most [TS]

◼   ► elegant customizable and scalable hosted [TS]

◼   ► ecommerce platform I use these guys on [TS]

◼   ► myself anytime that I sell 5x5 t-shirts [TS]

◼   ► by the way we're coming up with some but [TS]

◼   ► I use I do everything with them why [TS]

◼   ► I know how to do HTML CSS and build [TS]

◼   ► websites I build 5x5 I know how to do [TS]

◼   ► been doing this for years why because it [TS]

◼   ► they make it easier they make it faster [TS]

◼   ► because my time I would rather be [TS]

◼   ► spending my time on the shows with you [TS]

◼   ► then like trying to make e-commerce work [TS]

◼   ► because if that that's hard stuff so [TS]

◼   ► what do you get with Shopify you get [TS]

◼   ► your own online store you can accept [TS]

◼   ► credit cards you can use your own domain [TS]

◼   ► if you want or there's you customize [TS]

◼   ► your store as much as you want or as [TS]

◼   ► little as you want they've got like 100 [TS]

◼   ► more than 100 professionally designed [TS]

◼   ► templates or you just do your own [TS]

◼   ► doesn't matter there's nothing to [TS]

◼   ► download there's something to maintain [TS]

◼   ► there's nothing to worry about and it's [TS]

◼   ► a hundred percent PCI DSS compliant 100 [TS]

◼   ► so if you don't even know what that [TS]

◼   ► means it's legal stuff that you don't [TS]

◼   ► want to deal with on your own you can [TS]

◼   ► totally trust them with your business [TS]

◼   ► they're fully secure they have that they [TS]

◼   ► have sites that do millions of dollars [TS]

◼   ► per month in sales so trust me yours [TS]

◼   ► yours will be just fine here and up for [TS]

◼   ► a limited time you can get three months [TS]

◼   ► free normally they give you a month free [TS]

◼   ► to try it out you use coupon code five [TS]

◼   ► by five you get three months free and [TS]

◼   ► try these guys out I'm telling you it [TS]

◼   ► doesn't matter what you want to sell [TS]

◼   ► physical stuff electronic stuff you can [TS]

◼   ► do it at Shopify com check them out love [TS]

◼   ► those guys [TS]

◼   ► alright the ethos thing it was in [TS]

◼   ► reference to to Android and so as zooms [TS]

◼   ► s I'm like you know Android doing better [TS]

◼   ► this is when Android market share with [TS]