Hypercritical

37: A Story of Triumph

 

  you're listening to hypercritical [TS]

  a weekly talkshow ruminating on exactly [TS]

  what is wrong in the world of Apple and [TS]

  related technologies and businesses [TS]

  nothing is so perfect that it can't be [TS]

  complained about by the host of this [TS]

  show john siracusa I'm the co-host dan [TS]

  Benjamin this is episode number 37 [TS]

  today is October 7th 2011 and we would [TS]

  like to briefly mention our sponsors [TS]

  before we tell you more about them later [TS]

  the first sponsor is MailChimp comm the [TS]

  second sponsor is a new one [TS]

  squarespace.com mu and we will tell you [TS]

  more about them later hi John how are [TS]

  you okay [TS]

  sad week it is sad very sad week yeah I [TS]

  think that's what we're going to talk [TS]

  about yeah because even before follow up [TS]

  breaking the format probably was a good [TS]

  occasion to break with the format yeah [TS]

  because the cuz the follow-up is tends [TS]

  to be kind of flip and this is not flip [TS]

  so right so this first everybody who is [TS]

  everybody who's listening to this live [TS]

  or with in recent days knows that this [TS]

  is the week that earlier this week [TS]

  Wednesday Steve Jobs passed away ah [TS]

  but in case somebody's listening to this [TS]

  down the road they may not know you know [TS]

  with the time frame so is worth [TS]

  mentioning that and we actually got did [TS]

  a little 5x5 special we're different [TS]

  people some of them hosts some of them [TS]

  just friends the network we did a little [TS]

  a little I guess you call to thank you a [TS]

  tribute and John you didn't you didn't [TS]

  participate in that and you said you [TS]

  wanted to talk about it here today so I [TS]

  knew this was going to be a heavy heavy [TS]

  show I tried to participate I recorded a [TS]

  whole bunch of stuff first I tried just [TS]

  reading stuff that I had written ahead [TS]

  of time and then I tried uh just talking [TS]

  extemporaneously and it and then I [TS]

  listened to it I actually edited some [TS]

  food see if although I can edit this [TS]

  into shape but just never I'm just not [TS]

  good at talking to nobody I guess it's a [TS]

  it's a skill I don't have but Natalia so [TS]

  we did a show about stay like it wasn't [TS]

  a whole show about Steve Jobs I think [TS]

  when he retired [TS]

  I was just trying to look up the episode [TS]

  number but I remember what it was but do [TS]

  you remember that one yeah I do I'm [TS]

  trying to think about when that when [TS]

  that actually was well we'll find it and [TS]

  put it in the show notes but that was [TS]

  when he retired and I think I did a [TS]

  whole show on it just because as I said [TS]

  in that show I didn't know Steve Jobs [TS]

  the man I just knew Steve Jobs the CEO [TS]

  of Apple was that was that the next big [TS]

  move could that have been it the future [TS]

  of Apple without Steve Jobs which is [TS]

  that sounds that's a choice to era I'll [TS]

  put them to show not all right uh and [TS]

  since I did I only knew the CEO when he [TS]

  retired as CEO [TS]

  that's like him disappearing from my [TS]

  life because the personal Steve Jobs is [TS]

  not part of my life just be the [TS]

  corporate Steve Jobs was so we talked a [TS]

  lot about the corporate Steve Jobs in [TS]

  that show and the future of Apple and [TS]

  what he did at Apple and all that stuff [TS]

  and I said at the time that I thought it [TS]

  was really sad and I remember I also [TS]

  said that I wanted to write something [TS]

  because when he retired everyone was [TS]

  writing stuff like you know the same [TS]

  similar things that you're seeing now [TS]

  people want to write like what he meant [TS]

  to the company and his legacy and how [TS]

  Apple would be without him then [TS]

  everything I could think of to write [TS]

  sounded like a eulogy but he wasn't dead [TS]

  so it was kind of inappropriate right [TS]

  I'd be writing something like oh you [TS]

  know as if he's gone but he's not gone [TS]

  and we didn't know how long he would be [TS]

  around right like so I couldn't write [TS]

  something that sounded like a eulogy [TS]

  then having lived for another five years [TS]

  and so I figured well I'll do that thing [TS]

  that the quote unquote real journalists [TS]

  do is you write a eulogy or the obituary [TS]

  ahead of time and so that's that's [TS]

  actually when you're saying you wrote [TS]

  you wrote your pieces just put out on [TS]

  arstechnica no because I that's what I [TS]

  said I maybe I should do that but we [TS]

  didn't I didn't bring myself to do it I [TS]

  couldn't I a couple times I sat down I'm [TS]

  like I'm gonna write that Steve Jobs [TS]

  thing that I wanted to write that [TS]

  sounded like you will Jose have it in [TS]

  reserve I'll have it ready but I just I [TS]

  just couldn't do it I don't know it just [TS]

  wasn't [TS]

  I just wasn't motivated to do it and the [TS]

  retirement thing had come and gone I [TS]

  read a whole bunch of stuff that other [TS]

  people did and that always demotivates [TS]

  me reading what other people do I'm like [TS]

  yeah they said everything I was going to [TS]

  say anyway I really have nothing to add [TS]

  so when the you know on the news that he [TS]

  had died came along I think I saw it on [TS]

  Twitter first but it was pretty instant [TS]

  blanketing all possible media that I [TS]

  have access to right as you can imagine [TS]

  all my news feeds email Twitter feeds I [TS]

  am everything then I had to kind of [TS]

  scramble to write something but at least [TS]

  at that point I felt like it was easier [TS]

  and as had been in the this should the [TS]

  next big move show I thought that I had [TS]

  resigned myself to him being gone when I [TS]

  wrote this thing for Macworld ages ago [TS]

  there was like maybe even years ago and [TS]

  then again when he retired like I guess [TS]

  there was more there just emotional and [TS]

  sad and I was like all right I'll I'll [TS]

  talk we did a whole show on his [TS]

  retirement I'm like right that's it it's [TS]

  all it's out of my system I've I've come [TS]

  to terms with it but then nobody died [TS]

  apparently I had not come to terms with [TS]

  it because it was just like it was it [TS]

  was like even worse is every time that [TS]

  some event has happened it's been even [TS]

  worse thankfully this is the last one [TS]

  but it was just it was really bad I [TS]

  don't know how you felt about it but I [TS]

  was surprised by how much it affected me [TS]

  especially since like well somewhat if [TS]

  he's still alive but he's not at the [TS]

  company but I guess I guess the did the [TS]

  thing about it was that even if he's not [TS]

  the CEO of Apple if he's still around [TS]

  then you could always be like when Apple [TS]

  does something like boy I wonder what [TS]

  Steve thinks of this and maybe someone [TS]

  will call him and get and get a line [TS]

  from him or he would be it like [TS]

  anniversary ceremonies like you wouldn't [TS]

  you always want to know what does Steve [TS]

  Jobs think of this even if he's not the [TS]

  CEO or the company's still a person in [TS]

  the world and is still famous and and [TS]

  maybe he'd be doing more press now that [TS]

  he was retired you know maybe he would [TS]

  not feel as constrained about it yeah so [TS]

  anyway I wrote something for ours it was [TS]

  fairly short by my standards and when I [TS]

  was trying to figure out both times when [TS]

  I was trying to figure what to write you [TS]

  don't good thing I know one thing I [TS]

  could think of was that it's hard to [TS]

  write anything about Steve Jobs the [TS]

  phenomenon or that like his his [TS]

  corporate legacy his accomplishments [TS]

  that's just too big [TS]

  um you need to be you know like Walter [TS]

  Isaacson who's writing the authorized [TS]

  biography that's going to be a thick [TS]

  book I imagine or the big articles in [TS]

  The New York Times or Time magazine [TS]

  special issue or whatever that's too big [TS]

  I'm not it's too big for me to address [TS]

  so I figured the only way I could talk [TS]

  about the topic was to make it to go the [TS]

  other way and make it as small as [TS]

  possible that's what I did I wrote about [TS]

  my personal yeah Steve Jobs effect in my [TS]

  personal life which which is what a lot [TS]

  of people did online they didn't a few [TS]

  people try to reward generalities about [TS]

  what Steve Jobs meant to the industry or [TS]

  they ended on that point or whatever [TS]

  most people said here's what Steve Jobs [TS]

  meant to me personally and that's what I [TS]

  think has been touching to read on the [TS]

  web at all these little personal stories [TS]

  of how Steve Jobs and his company [TS]

  affected the lives of so many other [TS]

  people friend the biggest obviously the [TS]

  ones who were like I'm a developer I [TS]

  write Apple software everything I do in [TS]

  my professional life and my livelihood [TS]

  wouldn't exist if Steve Jobs hadn't [TS]

  started Apple so those people have the [TS]

  the most of it even even the people like [TS]

  me who are kind of tangentially touched [TS]

  like it's not it's not our livelihood so [TS]

  much but they affect this in more [TS]

  personal way so that that's what I wrote [TS]

  in my in the thing at ours I'll put the [TS]

  link in the show notes and people can [TS]

  read it these are gone it's really great [TS]

  piece I got a lot of compliments on it [TS]

  and I I considered trying to put links [TS]

  to all the other great things that I've [TS]

  read but as I started collecting the [TS]

  links is just too many of like it [TS]

  there's not a single person whose blog I [TS]

  read or whose site I go on frequently [TS]

  who doesn't have something up about [TS]

  Steve Jobs probably multiple ones so I [TS]

  don't think you're hurting for things to [TS]

  read on the web about the this topic and [TS]

  there's a lot of good ones out there [TS]

  know what I tried to do when I was [TS]

  recording stuff last night it was like [TS]

  maybe I'll try just summarizing what I [TS]

  wrote about that didn't work that well [TS]

  but I'm actually gonna take another run [TS]

  out of here did you read my thing [TS]

  I did so one of the problems I have with [TS]

  that thing was I was trying to come up [TS]

  with a title and I did in my little [TS]

  scratch file I just called it Steve Jobs [TS]

  and it was great in the days when I had [TS]

  my little staff blog on our stack nigger [TS]

  and then the fat bit section that was [TS]

  the name of my little corner of the site [TS]

  and I could use those super obscure [TS]

  titles you know we're just Steve Jobs [TS]

  right but it was like last year maybe [TS]

  the year before that ours changes site [TS]

  design so that everything shows up on [TS]

  the front page you know right at which [TS]

  section it originates from it's just [TS]

  like a big linear stream of articles [TS]

  which is great as a reader of the site I [TS]

  like that much better [TS]

  but as a writer on the site who often [TS]

  wants to write obscure weird things [TS]

  there's pressure to have something show [TS]

  up on the homepage of our second to go [TS]

  with a headline that makes sense because [TS]

  the last thing you want is millions of [TS]

  people clicking through on it and saying [TS]

  this is not what I thought it was going [TS]

  to be or whatever so I had to obviously [TS]

  dumb down but clarify it make less nice [TS]

  the title and I called it Steve Jobs a [TS]

  personal remembrance or something like [TS]

  that just because as if you don't want [TS]

  to read someone's personal account of [TS]

  what Steve Jobs meant to then don't [TS]

  click through we just called Steve Jobs [TS]

  is like what what is this everyone's [TS]

  unique like that it could be a 17 page [TS]

  biography it could could be anything if [TS]

  you have like an individual blog like [TS]

  Gruber can get away with the title that [TS]

  just says Steve Jobs because people [TS]

  would understand in context what it is [TS]

  but the front page of our stack they [TS]

  have stories about gaming about law or [TS]

  science and lots of other stuff so you [TS]

  have to sort of point out what you want [TS]

  to be but another title I was thinking [TS]

  of like when I was trying to think of [TS]

  titles I got to make this more clear is [TS]

  like something like my two lessons from [TS]

  Steve Jobs which I definitely didn't [TS]

  want to do because I did not want anyone [TS]

  to think this was going to be one of [TS]

  those top five best ways to supercharge [TS]

  your X Y you know those things with the [TS]

  lists yeah those are bad and you know [TS]

  but really I had two things that I [TS]

  wanted to talk about and the first one [TS]

  was my childhood remembrance of what [TS]

  Steve Jobs it how Steve Jobs influenced [TS]

  my coming-of-age sort of and and I [TS]

  mentioned that had this picture on the [TS]

  wall that had cut out a Mac World [TS]

  magazine that had the Macintosh team on [TS]

  it and it was basically the realization [TS]

  that a small group of really smart [TS]

  dedicated people can do some amazing [TS]

  thing and change the world and even [TS]

  before that bit the idea that the world [TS]

  was a changeable place that when you're [TS]

  a little kid you think like well this is [TS]

  the world and this is what it is and [TS]

  it's always been this way and even if [TS]

  they tell you about history and about [TS]

  sailing ships and you're like yeah but [TS]

  this is you know this is the world and [TS]

  then the Mac came out and was like you [TS]

  remember before the Mac what computers [TS]

  were like and how you now you see what [TS]

  the Mac is like and it's clear this is [TS]

  going to change the world and it some [TS]

  people actually made this thing they [TS]

  there wasn't a Mac they came up with the [TS]

  idea and they created it and all those [TS]

  people could fit in this little picture [TS]

  that I had on my wall so I'd cut it out [TS]

  I taped that up there and stayed there I [TS]

  think until I left for college [TS]

  and so that was my childhood realization [TS]

  that uh you know particularly engineers [TS]

  nerds my kind of people the people who [TS]

  are as relating to could change the [TS]

  world and I would just stare at that [TS]

  picture of our ages now I hadn't looked [TS]

  at that picture probably maybe probably [TS]

  since like my my room got cleaned out [TS]

  when I left for college and my parents [TS]

  converted into a spare bedroom and [TS]

  removed all the millions of posters and [TS]

  comics and other things I had taped to [TS]

  my wall with scotch tape which they [TS]

  cursed me for us they had to scrape all [TS]

  the scotch tape off and repaint [TS]

  everything but when I look at the I'm [TS]

  going to try to pull up the web page [TS]

  when I look at this web page now I put [TS]

  the picture at the very top of the web [TS]

  page I actually scanned it out of a mag [TS]

  out of the magazine that it came in this [TS]

  is from a Macworld issue number one the [TS]

  premiere of Macworld which was actually [TS]

  released with the original back and I [TS]

  have multiple copies of it and one of [TS]

  the copies I sacrificed to cut out the [TS]

  picture and that sort of died as it [TS]

  faded on my wall and hang wrinkled into [TS]

  nothingness but the other one is still [TS]

  in the magazine so I put my magazine on [TS]

  the scanner and scanned it and that's [TS]

  the picture up there and I look at this [TS]

  picture it's just amazing the feelings [TS]

  that it triggers inside me just because [TS]

  that image is burned on my brain that I [TS]

  had realized it until I looked at it [TS]

  again like if you were trying to program [TS]

  me to like kill the president or [TS]

  something you could use one of these [TS]

  pictures I did I didn't realize that it [TS]

  had such deep hooks and I stared I'm [TS]

  like what is it about that picture I [TS]

  keep looking back in it and it's because [TS]

  it was on my wall for my entire time [TS]

  growing up and you just it's just [TS]

  imprinted on me uh but anyway that was [TS]

  my my lesson number one you know from [TS]

  growing up and it's not particularly [TS]

  profound or interesting everybody when [TS]

  you're kid you learn all sorts of things [TS]

  about life and about the way it works in [TS]

  its only it's only important to you [TS]

  because this was the thing that taught [TS]

  you that lesson when you were growing up [TS]

  and the grand scheme of things adults [TS]

  will it say it intellectually they [TS]

  understand that yes people can invent [TS]

  things and change the world but then the [TS]

  larger point ahead and the one thing [TS]

  this is what I was trying to get it with [TS]

  the big with the big point I want to [TS]

  make up in my story small but my my big [TS]

  thing was like what is it about Steve [TS]

  Jobs that's special [TS]

  what is his most the most important [TS]

  thing that he's done and I in true to [TS]

  form I always want to think of the thing [TS]

  that other people aren't thinking else [TS]

  I'm not going to say oh you know he made [TS]

  the eye [TS]

  i phone or you made technology [TS]

  accessible to people or someone and so [TS]

  forth I think maybe this is not the most [TS]

  important thing that he did but it's the [TS]

  it's the most profound I think the most [TS]

  the most unique because lots of people [TS]

  have made amazing products in different [TS]

  genres not in technology but you know in [TS]

  other in other areas or in medicine or [TS]

  any other field [TS]

  so certainly jobs is the top of the [TS]

  technology field and doing that but [TS]

  other people have done great things like [TS]

  that in other fields but the unique [TS]

  thing that I think Jobs did across all [TS]

  fields was he proved that the grim [TS]

  Dilbert future that we all know about [TS]

  yeah doesn't have to be a reality and [TS]

  doesn't have to be that way and in my [TS]

  adult life this is the first time I can [TS]

  think of that this happened because I [TS]

  think of all other large organizations [TS]

  or large groups of people that I've [TS]

  dealt with from the government to big [TS]

  universities to working in corporate [TS]

  America or even something like science [TS]

  you know they say for scientists that [TS]

  you should do that best work before [TS]

  they're like 30 years old I forget how [TS]

  old is Tyne was when he did all of his [TS]

  work on relatively in everything but he [TS]

  was shockingly young and certainly for [TS]

  athletes just simply because they age [TS]

  they you know they're their best years [TS]

  or when they're younger and same thing [TS]

  with organizations like yeah [TS]

  the company does some amazing thing to [TS]

  guys in a garage or whatever and and it [TS]

  grows like gangbusters then it gets to [TS]

  be a big company and it's like you don't [TS]

  expect that from any them anymore and in [TS]

  the worst case they become just a [TS]

  horrible horrible place to work and a [TS]

  horrible company to deal with and they [TS]

  get filled with middle middle managers [TS]

  and employees whose motivation no longer [TS]

  aligns in any way with the supposed [TS]

  mission of the corporation I don't know [TS]

  how much you've worked in corporate [TS]

  America as you did contracting but nice [TS]

  but it wasn't every company has seen [TS]

  this right for a decade or more like in [TS]

  in the cube yeah although I don't see [TS]

  Merlin didn't I don't think Merlin ever [TS]

  worked in big corporations but he had it [TS]

  he has a keen sense of this and even in [TS]

  this little company that he worked out [TS]

  with Dave and I know is that he makes me [TS]

  for he says the word Dave that I can't [TS]

  do some people have a keener sense of [TS]

  this and others and nerds tend to have a [TS]

  pretty keen sense of it but [TS]

  just think of any endeavor involving [TS]

  large numbers of people we just assumed [TS]

  that [TS]

  oh yeah once you get a lot of people in [TS]

  there its bozo time all right [TS]

  an apple is the first example I can [TS]

  think of where a humungous corporation [TS]

  didn't it didn't act like one acted it [TS]

  was better than the startups acted [TS]

  better than the smoker people and the [TS]

  most amazing thing about this is that [TS]

  the original Apple was like two guys in [TS]

  a garage they make the Apple one and [TS]

  they make the Apple two in the company [TS]

  he goes IPO everybody's rich everybody [TS]

  you know it's an amazing success story [TS]

  Steve Jobs on the cover of Time magazine [TS]

  in 1982 Premack right but look at these [TS]

  whiz kids they are the kings of the [TS]

  world right and then the company gets [TS]

  big it's just too big that's like 83 [TS]

  it's like well you know Apple was great [TS]

  when it was little did that Apple too [TS]

  but now it's a big company right and [TS]

  people like a big company the magazine's [TS]

  say now it's a serious company it's a [TS]

  competitor to IBM which is also a very [TS]

  serious company very important very big [TS]

  and to do the Mac project Jobs had to [TS]

  well steal a project from Jef Raskin [TS]

  internal politics but he was cultivating [TS]

  the idea that the Mac team were rebels [TS]

  so he's got the pirate flag on top of [TS]

  the band lieth rebuilding right this is [TS]

  within the big behemoth corporate [TS]

  monster that is 1982-83 Apple right so [TS]

  even then a knight a2 a3 job is like the [TS]

  apples too big we need to get the small [TS]

  team here this going to get back to our [TS]

  roots and really do this great project [TS]

  uh [TS]

  and the Mac came out of that a little [TS]

  did he know how big Apple would actually [TS]

  grow of course the year after the Mac [TS]

  comes out he gets kicked out of the [TS]

  company which what I would say is proof [TS]

  of the you know the the culmination of [TS]

  the grim Dilbert future is that a [TS]

  company gets big enough and dumb enough [TS]

  to eject Steve Jobs so admittedly was a [TS]

  bit of a nut job back in those days but [TS]

  I don't know how someone could produce [TS]

  the Macintosh and say we gotta get that [TS]

  guy out of this company because we don't [TS]

  like those types of things uh so then he [TS]

  comes back and Apple now is just [TS]

  humongous it's almost a bit it's the [TS]

  second biggest the second biggest [TS]

  company in the u.s. next to Exxon Mobil [TS]

  I think I think they trade places [TS]

  actually but yeah idly right now today I [TS]

  think it is a second and and this next [TS]

  gen oils company an oil company you know [TS]

  yeah exactly [TS]

  look at you look at what role oil plays [TS]

  and has played in a global economy and [TS]

  that's that that's the number one [TS]

  company and number two is Apple and this [TS]

  this giant behemoth which is just so [TS]

  comically larger than the Apple of 1982 [TS]

  that Steve Jobs thought was just too big [TS]

  and too corporate and COO full of bozos [TS]

  this is the company that is producing [TS]

  even more amazing things than the Apple [TS]

  - you know things as amazing as the Mac [TS]

  and not just one of them but multiple [TS]

  ones I saw Scott Adams the guy actually [TS]

  writes Dilbert speaking of Dilbert on [TS]

  his blog it's gotta hands a little bit [TS]

  of a nut job - but he's funny and he had [TS]

  a little post about Steve Jobs or he [TS]

  said that he originally thought the [TS]

  Steve Jobs was just like in the right [TS]

  place at the right time er it was luck [TS]

  at when he you know had these many [TS]

  successes but then he did it again and [TS]

  again and again once you do like the [TS]

  fifth great thing okay this is not luck [TS]

  right and so this is I think is the most [TS]

  profound thing Steve Jobs did it's [TS]

  proving that Hume of humans can still do [TS]

  amazing things now also part of the [TS]

  lesson is that to make that happen there [TS]

  are going to be some things that aren't [TS]

  so nice some people don't like apples [TS]

  corporate policies some people who work [TS]

  there say for for all the admiration [TS]

  that company gets on the outside on the [TS]

  inside it's a little bit more like [TS]

  corporate America than they thought it [TS]

  would be but the things that Apple does [TS]

  as an organization are amazing things [TS]

  and are unlike the things that the [TS]

  government's do that companies like IBM [TS]

  and Microsoft do we see it all around us [TS]

  we will eventually do the showing what's [TS]

  wrong with Microsoft but that's just [TS]

  typical giant corporate maladies you get [TS]

  too big [TS]

  everything gets ossified you get twelve [TS]

  layers of management in between [TS]

  everything you can't make big dramatic [TS]

  moves even with a strong leader like [TS]

  Bill Gates and we got turned the whole [TS]

  ship we've got to be the Internet [TS]

  company the internet tidal wave is [TS]

  coming that's just like barely enough to [TS]

  keep you alive it's not enough to make [TS]

  that's not your iPod that's not your [TS]

  iPad or your iPhone so that's what I [TS]

  think if not the most important thing [TS]

  that Steve Jobs did at least the thing [TS]

  that the least the most important thing [TS]

  that people aren't talking about and it [TS]

  gives me hope for things like government [TS]

  visit especially with a government [TS]

  wanted make us into a government show [TS]

  where Nate's politics another one [TS]

  but either but the idea that government [TS]

  is fundamentally broken a large number [TS]

  of large groups of people just can't do [TS]

  anything smart they're just inherently [TS]

  dumb they they they sink to the level [TS]

  the dumbest person involved I think [TS]

  Apple shows that large groups of people [TS]

  really can do things and and you have to [TS]

  ascribe that to Steve Jobs because when [TS]

  he wasn't there [TS]

  Apple was big and was just screwing up [TS]

  left and right and when he got there [TS]

  Apple got even bigger ended things even [TS]

  better so that's that's what knows [TS]

  that's much longer than reading the nine [TS]

  hundred words I read about Steve Jobs [TS]

  but those are my two points one was the [TS]

  personal story about the picture on my [TS]

  wall and what Steve Jobs meant to me the [TS]

  other one was that the Oh Steve Jobs [TS]

  being to humanity I think that that [TS]

  sounds highfalutin and everything and [TS]

  maybe you overwrought but if you think [TS]

  about it maybe someone can give me a [TS]

  better example of another large [TS]

  organization that's acted as well as [TS]

  Apple has but it's the first thing that [TS]

  I've ever seen in my adult life in my [TS]

  jaded cynical adult life where I'm not [TS]

  the naive kid who was just realizing the [TS]

  world can be changed first thing I've [TS]

  seen where a large group of people [TS]

  really do something amazing over and [TS]

  over and over again it and and the thing [TS]

  about it is the streak is so long at [TS]

  that point you're like if he lived if [TS]

  you live forever he was immortal I think [TS]

  Apple continued to execute like that [TS]

  forever and ever like it was it was a [TS]

  sustainable thing it wasn't a fluke it [TS]

  wasn't a surprise one-time thing you got [TS]

  lucky right place right time and then [TS]

  you're coasting on your your previous [TS]

  victory it's just amazing it someone [TS]

  someone points out Pixar but I think [TS]

  we've already done some in the chat room [TS]

  but I think we've already done Pixar I [TS]

  would say that they have a system for [TS]

  making great movies or rather they have [TS]

  a system for not making bad movies again [TS]

  I've still never seen cars had not seen [TS]

  cars too yet and I apologize for that [TS]

  but it's close but then everything at [TS]

  Pixar is also related to save jobs so [TS]

  you know I would describe that to him as [TS]

  well if you want to do smart see what [TS]

  kind of thing I maybe one more thing to [TS]

  do about Steve Jobs but this is all I [TS]

  have to say about my thing that I wrote [TS]

  most a good piece I really do recommend [TS]

  everybody everybody read it it's a it's [TS]

  always it's always very interesting to [TS]

  me [TS]

  to see what people like you will will [TS]

  say or write about it and it's always [TS]

  almost always very different from what [TS]

  I'm expecting does that make any sense [TS]

  like this that wasn't exactly what I [TS]

  thought you would you would write but I [TS]

  was like when do you think I would write [TS]

  you know I'm not really sure I'm not [TS]

  sure I can put my finger on it exactly [TS]

  um it was it was more personal maybe [TS]

  maybe then I was expecting not like I [TS]

  didn't expect it to reflect on your life [TS]

  in some way but it you know you're [TS]

  talking about your childhood and things [TS]

  like that I thought that was great [TS]

  different I have to rein myself in and [TS]

  not make it even more personal realize [TS]

  that's why but I thought I was the anglo [TS]

  I didn't want to do you know I don't [TS]

  want to write what I've seen other [TS]

  people write I knew everyone was going [TS]

  to write here is the list of Steve Jobs [TS]

  greatest accomplishment and those are [TS]

  I'm not saying it's bad to write those [TS]

  things someone needs to write them but I [TS]

  just feel like other people are writing [TS]

  that are going to write that better than [TS]

  I do [TS]

  and the obvious things a Steve Jobs is [TS]

  about about you know technology serving [TS]

  people and not the other way around and [TS]

  it just and you know that the [TS]

  perfectionism the elegance and bringing [TS]

  design to I knew everyone was going to [TS]

  talk about that and I didn't want to be [TS]

  the person doing that same thing but [TS]

  worse which I know it would be so I had [TS]

  to come at a different angle and my [TS]

  different angle is the personal story [TS]

  which you can't fault people for doing [TS]

  that I see lots of personal stories [TS]

  that's their personal story they're [TS]

  going to say what they have to say what [TS]

  it meant to them and I find that [TS]

  touching to read and I think people [TS]

  relate to that and then I also wanted to [TS]

  find the the one larger thing that I [TS]

  didn't think was going to be talked [TS]

  about as much in the other articles [TS]

  because you'll be spending too much time [TS]

  on the more obvious thing so what I was [TS]

  resisting when I was recording stuff [TS]

  last night I I found myself like I lose [TS]

  this in the buzz recording like what are [TS]

  you telling your life story like don't [TS]

  turn it into biography yeah I am [TS]

  I hear that right and I did you know and [TS]

  then I was this age and then I got this [TS]

  thing and then are you talking about [TS]

  Steve Jobs anymore you just talking [TS]

  about yourself so I really wanted to [TS]

  rein it in a little bit and I think [TS]

  other people feel the same inclination [TS]

  like a Gruber [TS]

  a mental doppelganger over there look [TS]

  what he wrote about jobs it was not [TS]

  about how all a job it was not a list of [TS]

  accomplishments because I don't think he [TS]

  wanted to write that either it was it [TS]

  was kind of a personal story but was [TS]

  kind of a personal story about Steve [TS]

  Jobs but it was not perhaps what people [TS]

  were expecting if they expected just the [TS]

  run of the mill you know I am the the [TS]

  obituary writer for New York Times I got [TS]

  to write about Steve Jobs because the [TS]

  people who are doing that are going to [TS]

  do a great job at it and it's important [TS]

  to have that I read and enjoyed those [TS]

  articles but that's not how individuals [TS]

  relate to Steve Jobs so Gruber writes [TS]

  during fire ball a lot more like an [TS]

  individual author a lot more like a [TS]

  diary really or a journal then like he's [TS]

  a reporter on assignment for a magazine [TS]

  all right anyway you're gonna do a [TS]

  sponsor so yeah okay sure first sponsor [TS]

  this week is Squarespace Squarespace is [TS]

  a brand new sponsor for us and I were [TS]

  real excited about them and hopefully [TS]

  you guys will be too they're [TS]

  squarespace.com secret behind [TS]

  exceptional websites Squarespace is what [TS]

  is it it's a fully hosted completely [TS]

  managed environment for creating and [TS]

  maintaining a beautiful website blog or [TS]

  portfolio it's really for anybody it [TS]

  doesn't matter how big or small your [TS]

  website is and these guys are really [TS]

  really great people who listen to this [TS]

  show they tend to to be detail-oriented [TS]

  what's great about Squarespace is it [TS]

  lets you control every single detail of [TS]

  your entire site and you can do it and [TS]

  you know many of us are programmers [TS]

  listening to this but that doesn't mean [TS]

  that we're good designers that we even [TS]

  want to bother with design and [TS]

  Squarespace makes it really really [TS]

  simple to create something that's [TS]

  beautiful completely customizable but [TS]

  you can do it all just by pointing and [TS]

  clicking you don't need to master [TS]

  Photoshop and CSS in order to make [TS]

  something amazing and they have an app [TS]

  that's out for iPhone and iPad and [TS]

  there's a brand new Android app as well [TS]

  and these are hand built custom apps [TS]

  they let you check your site they'll let [TS]

  you post they let you manage comments [TS]

  and you can see very very detailed [TS]

  statistics all while on the go all in [TS]

  real time so they have a 14 day trial [TS]

  and you can get started in only 30 [TS]

  seconds [TS]

  you go to squarespace.com slash 5x5 and [TS]

  you can go there and you'll get special [TS]

  deals and there's something that you can [TS]

  use when you go there if you want to you [TS]

  can you can use a coupon code it is the [TS]

  special coupon code just for this show [TS]

  emotion chip emotion chip one word and [TS]

  what that will do is that will give you [TS]

  20% off for your first six months [TS]

  Squarespace comm Sasha 5x5 emotion chip [TS]

  you in the Star Trek so by the ever [TS]

  thoughtful Kieran Haley in the chatroom [TS]

  posted a link to Wikipedia that's a it's [TS]

  like a formal description of the Dilbert [TS]

  ization of the world that I was talking [TS]

  about noncom try to pronounce its [TS]

  routine izing charisma that's got to be [TS]

  how it's pronounced I'll read from the [TS]

  page a routine eyes incredible is the [TS]

  process by which charismatic Authority [TS]

  is succeeded by bureaucratic bureaucracy [TS]

  controlled by a rationally established [TS]

  Authority or by a combination of [TS]

  traditional and bureaucratic authority [TS]

  so is the idea that you have a [TS]

  charismatic leader and his spirit goes [TS]

  into the organization and then it's [TS]

  eventually replaced by what seemed like [TS]

  good solid business practices like when [TS]

  you were a small company it's great to [TS]

  go on this one dudes whims but now the [TS]

  adults have to come in that's what they [TS]

  called it when they brought in the [TS]

  people to run Apple because Jobs wasn't [TS]

  CEO back then it was like president or [TS]

  whatever you know you need adult [TS]

  supervision so the real business people [TS]

  need to come in and this I show you how [TS]

  you run a real company and that's what [TS]

  kills big companies so I put that link [TS]

  in the show notes people can read the [TS]

  entire Wikipedia page on routine izing [TS]

  charisma oh I have one more tangent on [TS]

  Steve Jobs or we can go on to follow up [TS]

  and now let's hear it so tangent that I [TS]

  couldn't work into the article I was a [TS]

  lot of the things I saw that people [TS]

  linked up stuff you know here's a great [TS]

  Steve Jobs Greatest Hits though here's [TS]

  him introducing the iPhone stuff like [TS]

  that and one of them is all linked [TS]

  around a lot was one that I think I put [TS]

  in the show notes a while back was Steve [TS]

  Jobs at WWDC and it was someone he'd [TS]

  come back to app [TS]

  after a politico yeah maybe he was icy [TS]

  remember that like interim CEO yeah but [TS]

  this might have been even before that I [TS]

  think this before he was even ICO he had [TS]

  not yet kicked out what's his name who's [TS]

  the guy he kicked that is uh Emilio yeah [TS]

  add to be Emilio and so he had a session [TS]

  WWC which like Steve Jobs I'll just go [TS]

  up in the stays and you know you'll ask [TS]

  some questions some will just chat and [TS]

  that's what happened for like 45 minutes [TS]

  people from the stage as and this was [TS]

  Apple in 1997 which wasn't doing so hot [TS]

  so you can imagine some of the questions [TS]

  were kind of contentious and there I [TS]

  have clone the clone stuff going on [TS]

  stuff like that but if you listen to [TS]

  that and I would highly recommend that I [TS]

  should find that input in the show notes [TS]

  it's actually a YouTube video I had a [TS]

  long youtube video but I would recommend [TS]

  watching it and the sound quality is not [TS]

  great but what he does is he lays out [TS]

  his vision of the future of computing [TS]

  and with the exception of some of the [TS]

  weird stuff around the clones that [TS]

  didn't quite come out the way he [TS]

  described a lot of it it sounds crazy [TS]

  like that Apple could branch out into a [TS]

  network connected electronics and and [TS]

  how what computing would be like in the [TS]

  future and you know if you're back at [TS]

  Apple this time with Apple compare lis [TS]

  stay in business and it's in the PC [TS]

  business oh and there's the Newton thing [TS]

  which I think had just been canned and [TS]

  he's laying up as this grand vision of [TS]

  what the future would be like it sounds [TS]

  ridiculous like yeah whatever Joker get [TS]

  off the stage what have you done for me [TS]

  lately but people look at it now and [TS]

  Richards back hoe my god you know I [TS]

  would a visionary he predicted the [TS]

  future he would what a visionary you [TS]

  know he could see farther than we could [TS]

  uh and this like I like listening to [TS]

  that and I like watching the older [TS]

  videos like that but I don't like is the [TS]

  idea that Steve Jobs has some sort of [TS]

  supernatural power that people who say [TS]

  like he he could see the future we [TS]

  couldn't he he's special and magical [TS]

  it's almost like it's an excuse for why [TS]

  you are not Steve Jobs because well [TS]

  Steve Jobs is special and magical and [TS]

  obviously I can't be that uh that's I [TS]

  don't like that I don't like ascribing [TS]

  but once you invoke the supernatural you [TS]

  are checking out of reality so as far as [TS]

  I'm concerned so they it's like like I [TS]

  said it's an excuse [TS]

  for Yui you can't do that you stop [TS]

  thinking about it quickly you stop [TS]

  thinking about how he actually did it uh [TS]

  in reality I think this is the old alan [TS]

  kay saying the the best way to predict [TS]

  the future is to invent it and that's [TS]

  what he did he didn't predict what the [TS]

  future would be like because he's a [TS]

  Nostradamus he said what he would like [TS]

  the future to be like and then he made [TS]

  it that way that's why it matches what [TS]

  he said because he made it that way he [TS]

  was the one he was the one who did it he [TS]

  didn't predict a future like a visionary [TS]

  I will predict the future and then you [TS]

  just sit back and cross your arms and [TS]

  you wait and it turns out way different [TS]

  than your predicted well it won't turn [TS]

  out different if you are the guy who [TS]

  makes all that stuff you know and [TS]

  obviously not with his own little hands [TS]

  but like he kicked out the other CEO [TS]

  took over the company and just set to [TS]

  work doing all the things that he [TS]

  thought should be done and so it's no [TS]

  coincidence that he said that the future [TS]

  matched what he said because it was his [TS]

  plan and the that's I think what people [TS]

  who are close to Apple ever know about [TS]

  Apple admire the most about Steve Jobs [TS]

  people who don't know anything about him [TS]

  like you know just random people who saw [TS]

  that he died in the moon news or like [TS]

  that's that guy he must have been so [TS]

  smart he made those iPods and those [TS]

  iPads boy what a smart guy he's magical [TS]

  it's like Einstein or Edison you just [TS]

  they become a character in history and [TS]

  not a real person but the people who [TS]

  follow Apple and who have been with him [TS]

  and have known him for his entire career [TS]

  well I think we admire about him is the [TS]

  same thing we admire about like like the [TS]

  only other place I can imagine is [TS]

  happening or this happens frequently is [TS]

  athletics where people admire Michael [TS]

  Jordan for example because he sent it a [TS]

  clearly setting audacious goal he was [TS]

  going to be the best basketball player [TS]

  rather he was going to bin every single [TS]

  championship he was going to spoil the [TS]

  most points in every single game and [TS]

  then he then he actually did that it's [TS]

  setting in a bit ambitious goal and [TS]

  executing and accomplishing it and [TS]

  that's what Steve Jobs did do and that's [TS]

  what we admire about him stick the idea [TS]

  that he he dreamed these dreams that [TS]

  many people had like I imagine computing [TS]

  could be this way and then he actually [TS]

  made it happen and it's that the [TS]

  goal-setting and then the execution and [TS]

  the accomplishment of the goals that [TS]

  triumph that his personal triumph of [TS]

  accomplishing what he wanted to do is an [TS]

  inspiration [TS]

  was not because we think he's magical [TS]

  because it's like no matter what you're [TS]

  thinking of if your goal is to or [TS]

  whatever your goal happens to be to run [TS]

  a marathon and then you and then you [TS]

  accomplish that that feels great and we [TS]

  like seeing movies about people who do [TS]

  that they set some really ambitious goal [TS]

  and then they achieve it that's what we [TS]

  want to see and Steve Jobs had perhaps [TS]

  grander dreams than any of us and [TS]

  actually accomplished them and like that [TS]

  you see that in sports a Michael Jordan [TS]

  Lance Armstrong Michael Phelps the [TS]

  people who had big dreams and then and [TS]

  then actually did them right that is a [TS]

  that's a better lesson to take away from [TS]

  Steve Jobs then he's special and an [TS]

  outlier and and we no one else can do [TS]

  what he did everybody can do what he did [TS]

  on a different scale or in a different [TS]

  context you shouldn't check out from [TS]

  thinking that that's a different reality [TS]

  and that he's magical or supernatural [TS]

  he's just a person like we are he just [TS]

  it's hard work and you have to make [TS]

  sacrifices and it's not always pretty [TS]

  and there's going to be stumbles along [TS]

  the way but but he had that crazy goal [TS]

  that he's you know his whole life he's [TS]

  had these crazy goals that Mac was a [TS]

  crazy goal that the iPod everything I [TS]

  but he actually did it that that I [TS]

  couldn't find a way to work into what I [TS]

  wanted to write about but I just wanted [TS]

  to buy that I don't like I don't like [TS]

  the deification of Steve Jobs I like it [TS]

  better too I liked it better when when [TS]

  you recognized him as a person and what [TS]

  he has and take the lesson away that [TS]

  it's a it's a story of triumph just like [TS]

  any other possibly smaller story of [TS]

  triumph it's just the things he did are [TS]

  different still a great guy yeah that [TS]

  that's the the celebrity angle something [TS]

  I could have talked about but didn't for [TS]

  people who are celebrities and he was [TS]

  kind of a celebrity this happens more [TS]

  with actors and singers and stuff but [TS]

  you see all the interviews with them you [TS]

  listen to all their music you watch all [TS]

  their movies you buy all their products [TS]

  whatever it is and you start to think [TS]

  that you know the person right and [TS]

  that's that's [TS]

  a celebrity thing when you see the [TS]

  millet use if you see your favorite [TS]

  celebrity like God I know everything [TS]

  about this person I know the biography I [TS]

  read their life story I've seen a [TS]

  million injuries with them it feels like [TS]

  they're your friend but they don't know [TS]

  you because they've never seen you or [TS]

  met you and so you have this you have [TS]

  this weird desire to be like I know you [TS]

  so much I bet we could be great friends [TS]

  if you only knew me which is almost [TS]

  certainly not the case well in many [TS]

  cases they they feel like you are [TS]

  already their friend I bet that there [TS]

  are people who are listening to you who [TS]

  listen to every single episode of the [TS]

  show and they've listened to have over [TS]

  30 40 of these and if they were to meet [TS]

  you in an elevator [TS]

  they'd be like God you know remember [TS]

  that time we were talking about and [TS]

  you're like well I was I wasn't talking [TS]

  to you about that and I was talking to [TS]

  to Dan about that but you know they [TS]

  they're part of this conversation [TS]

  because they're listening to it they're [TS]

  in an intimate way and for somebody like [TS]

  Steve Jobs you've been using things that [TS]

  that person has inspired or created and [TS]

  you've been paying attention to things [TS]

  that they've said for for decades so you [TS]

  feel like you have a connection to that [TS]

  person even though in from that person [TS]

  standpoint they haven't like you're [TS]

  saying they have no clue who you are I [TS]

  had the same experience when I was on [TS]

  guesting on the Stack Exchange podcast [TS]

  recently uh Joel Spolsky [TS]

  are we gonna end the show that was great [TS]

  yeah so those guys I've listened I've [TS]

  ever been reading with Joel and writing [TS]

  on the web since you know for a decade [TS]

  and I've listened to all their podcasts [TS]

  and I felt like I and you even this like [TS]

  you communicate with them on Twitter [TS]

  occasionally or whatever I felt like I [TS]

  knew them it felt like hey we're buddy [TS]

  pals but they didn't know me from a [TS]

  whole wall it's just it's the easy trap [TS]

  to to fall into I'm gonna hook this in [TS]

  the this is a day Stack Exchange podcast [TS]

  number 20 I'll put this in the show [TS]

  notes great listen yeah and so I find [TS]

  myself with this inclination to because [TS]

  when somebody dies the people who are [TS]

  most affected by are the people who [TS]

  personally knew him and to a first [TS]

  approximation [TS]

  nobody personally knew him you know only [TS]

  it's a very small compared to the number [TS]

  of people who think they know Steve Jobs [TS]

  because they buy all these Apple [TS]

  products and have read all about him and [TS]

  stuff like that so you find yourself [TS]

  wanting wishing wishing you had been [TS]

  personal friends with Steve Jobs he's [TS]

  like and now he's gone and now we can [TS]

  never be friends which is pretty [TS]

  the irrational no busy we're never gonna [TS]

  be friends with him anyway right he [TS]

  can't be friends with the whole world I [TS]

  even you know I saw some stories they [TS]

  even the people who did know him we're [TS]

  all trying to see him before he died and [TS]

  he was very particular right even the [TS]

  set of people he was you know going to [TS]

  talk to and write I made it to he made [TS]

  choices that you would say well why [TS]

  would you make that like one of the [TS]

  piece of people who he talked to was I [TS]

  don't know how to pronounce his last [TS]

  name but John Doerr do eerr was a [TS]

  venture capitalist for the early Apple [TS]

  and I don't know what their relationship [TS]

  was but I can imagine like the reason he [TS]

  might have talked with him was that your [TS]

  back when I was starting capital a [TS]

  starting Apple I needed somebody who [TS]

  believed in me and who would give me [TS]

  money to do my thing and this was the [TS]

  guy who this was the venture capitalist [TS]

  who believed in me [TS]

  right that's the guy who steve job wants [TS]

  to talk to he doesn't want to talk to [TS]

  his adoring fans who bought like and not [TS]

  that he doesn't like you or anything but [TS]

  that that feeling that that sense of [TS]

  loss that now I can never be friends [TS]

  with Steve Jobs makes no sense on a [TS]

  rational basis but I think a lot of us [TS]

  feel it simply because we felt like he [TS]

  either already was our friend or could [TS]

  have been our friend or we would have a [TS]

  lot to talk about or you know I mean [TS]

  that that that's a weird that's a weird [TS]

  feeling and I think I think we're all [TS]

  feeling it yeah that's all I think I [TS]

  have to say about jobs unless you have [TS]

  any anything you want to add or any [TS]

  questions or any other things gonna [TS]

  bring up what do you what do you think I [TS]

  mean without getting too much into [TS]

  speculating on the future what do you [TS]

  think that immediate challenges are [TS]

  going to be not for Apple as a business [TS]

  but for the people at Apple I mean I've [TS]

  got a few friends who work at Apple you [TS]

  probably do too I talked to a couple of [TS]

  them and and and for them they were you [TS]

  know like there were people who are [TS]

  telling me oh you know that you might [TS]

  you know you might imagine well people [TS]

  would just be down or they would just be [TS]

  depressed and obviously people are sad [TS]

  but if anything the people that I know [TS]

  what they've told me being at Apple is [TS]

  it is that they're actually inspired [TS]

  they're trying you know they're trying [TS]

  to write better code they're working [TS]

  later you know they're they're staying [TS]

  longer they're they're you know they're [TS]

  they're doing more yeah this this is [TS]

  when the the danger starts for Apple as [TS]

  a company where it's obviously there's [TS]

  obviously are going to have the speed of [TS]

  just eve jobs will sort of imbue [TS]

  everything that they do [TS]

  and that's good but you it is the danger [TS]

  when the guy is not there when he's not [TS]

  alive anymore but that he becomes like [TS]

  like a martyr and like yeah it you can't [TS]

  I was saying is you don't want to DF I [TS]

  Steve Jobs like everyone there wants to [TS]

  respect him and say what would Steve [TS]

  think of this and we should do something [TS]

  like Steve proud but when Steve is not [TS]

  actually there to tell you what the heck [TS]

  he actually likes and what actually does [TS]

  make him proud other people can coop [TS]

  that intentionally or unintentionally [TS]

  and you know people start doing things [TS]

  in his name or saying well this is what [TS]

  Steve would have wanted and when the [TS]

  actual person is there and when he's so [TS]

  like down-to-earth and always cutting [TS]

  straight to the bone and just like from [TS]

  everything I read of all his [TS]

  interactions he was the first one to [TS]

  like would be the first one to cut the [TS]

  wind out of the sails of this legend of [TS]

  Steve Jobs he comes in he tells you what [TS]

  he wants tells you what's good tells you [TS]

  what's not uh and it's not always what [TS]

  you want to hear and doesn't always make [TS]

  you happy and sometimes he's you know a [TS]

  hard-ass and when he's not there and [TS]

  he's just like Lee we should do [TS]

  something to make Steve Jobs proud you [TS]

  have to be very careful that it doesn't [TS]

  drift that you don't start to have a [TS]

  little bit of you know it doesn't take [TS]

  on a new meaning slowly over time or [TS]

  other people don't [TS]

  everyone's gonna try to claim him like [TS]

  I'm doing what Steve Jobs won no [TS]

  actually Steve Jobs want this and he's [TS]

  not there anymore he can't tell you so [TS]

  so that's that's the long-term danger in [TS]

  short term I think that phenomenon I was [TS]

  talking about where like we all think [TS]

  we're Steve Jobs friend and we want to [TS]

  hang out with him stuff like that that's [TS]

  magnified eight billion fold when you [TS]

  routinely see him in the hallway and [TS]

  occasionally he does come over to your [TS]

  desk and looks at something and it's [TS]

  like the highlight of your year right uh [TS]

  now imagine what lost their feeling [TS]

  because they weren't his friends either [TS]

  right they were just his co-workers but [TS]

  that's so much closer relationship than [TS]

  guy who buys ipods a lot so I bet [TS]

  they're feeling that even more acutely [TS]

  because then that really is a real loss [TS]

  he was you know he was there either [TS]

  directly or indirectly shaping them as [TS]

  individuals and commenting on their work [TS]

  and judging it and if they if that's [TS]

  something they wanted which I imagine [TS]

  they what if they work at Apple that [TS]

  they respect his opinion that that [TS]

  feedback is gone now so that's got to be [TS]

  a really big loss for them what you got [TS]

  I think we can go to follow up now okay [TS]

  follow the heavy stuff with the lightest [TS]

  possible stuff I'm not which I should [TS]

  start with you rob before well this is [TS]

  kind of all but the last bit of Steve [TS]

  Jobs thing is that I wanted to mention [TS]

  my mother called me at work when Steve [TS]

  Jobs said the day after Steve don't want [TS]

  to on top of the news cycle to to offer [TS]

  her condolences and were they the funny [TS]

  thing that she said maybe we'll get to [TS]

  if we have time for stuff later is that [TS]

  uh she was mentioning it's just so soon [TS]

  after you left she doesn't have a [TS]

  timeline exactly now but yeah it was [TS]

  like how many months was at one month [TS]

  two months yeah it was not all it was [TS]

  not long yeah and she mentioned it was [TS]

  just after that that new announcement [TS]

  thing because that was covered in the [TS]

  mainstream you know the iPhone 4s [TS]

  announcement and one of the things you [TS]

  mentioned is but but people were kind of [TS]

  disappointed in that announcement [TS]

  weren't they [TS]

  so there there you go that is outside [TS]

  the echo chamber in the mainstream world [TS]

  of news coverage the impression from mom [TS]

  is that the iPhone 4s announcement was [TS]

  this point yeah [TS]

  we'll discuss that what if we start [TS]

  discussing the iPhone snap we should and [TS]

  and I actually had you know it's funny [TS]

  you mentioned getting that call my [TS]

  brother-in-law who is probably as far [TS]

  outside of the geek range as your mom uh [TS]

  he is a you know a regular guy he texted [TS]

  me to you know offer his condolences so [TS]

  I mean it's it's clear that that people [TS]

  are aware of that but he didn't see you [TS]

  know this was before the um this was [TS]

  before I think he was you know it was [TS]

  really really really in news and it was [TS]

  just it's interesting how it reads it [TS]

  it's so widely known who Steve Jobs is [TS]

  as some people have said to me recently [TS]

  they said you know what I didn't know [TS]

  until I was reading his obituary that [TS]

  that he was involved with Pixar you know [TS]

  people have said that to me and I think [TS]

  all everybody makes the association with [TS]

  Apple but maybe not necessarily with the [TS]

  Pixar he actually owned more of his [TS]

  fortune came from Pixar than from Apple [TS]

  maybe twice double well Disney but yeah [TS]

  Disney sure [TS]

  it's all finally what leave it's good [TS]

  actually well let's go to fall so I [TS]

  talked about many shows ago the the [TS]

  Netflix queue management thing the [TS]

  Gruber had mentioned when you get the [TS]

  movie stuck at the top of the queue and [TS]

  I had said that it would be best for you [TS]

  to just return that movie because it's [TS]

  just blocking up your queue and you're [TS]

  never going to watch it but it feels bad [TS]

  to return without watching it and I was [TS]

  I said it was something like the sunk [TS]

  cost fallacy where you've already you've [TS]

  already incurred that loss best to just [TS]

  you know move on someone sent me I got a [TS]

  mangas name again Jonathan Llodra folder [TS]

  sorry P oo udre sent a link to a better [TS]

  mapping of that it's a cognitive bias [TS]

  called hyperbolic discounting this [TS]

  rating curve is male here this is where [TS]

  we all think that our future selves are [TS]

  more trustworthy than than we currently [TS]

  are so it's sort of like saying some day [TS]

  I'll watch this movie but tonight I'm [TS]

  going to watch something [TS]

  it's like sloppier right so I think some [TS]

  day I'll watch Saving Private Ryan but [TS]

  tonight I'm going to watch Iron Man [TS]

  right you just always assume that you of [TS]

  the future will live up to the ideals [TS]

  that you set for yourself not like the [TS]

  you of the present who just wants to eat [TS]

  pizza and watch some cruddy B movie so I [TS]

  put the show link in the show notes to [TS]

  hyperbolic discounting which is much [TS]

  better I think so we have some [TS]

  complaints about things we say in the [TS]

  show this is Jonathan Jonathan not John [TS]

  top Lee so could you please stop saying [TS]

  that you could care less I did this [TS]

  myself in a recent show and I heard [TS]

  myself saying it and I wondered if [TS]

  someone's saying but he says that you [TS]

  say it more than I do I hadn't noticed [TS]

  you saying but this is one of those [TS]

  things well first of all miss speaking [TS]

  on podcasts I do it all the time and I'm [TS]

  amazed that people don't call me like [TS]

  I'm on a show three shows ago I said [TS]

  Microsoft PSP not a single person called [TS]

  me on that probably because I've never [TS]

  been shown on PSP [TS]

  yeah I immediately followed it up by [TS]

  talking extensively about how Sony did [TS]

  XY and Z with the PSP so it was clear [TS]

  from context of the rest of the show [TS]

  that I understood that the PSP came from [TS]

  stony you know I'll tell you in your [TS]

  case what it is is that you're clearly [TS]

  intelligent and in fact you're you speak [TS]

  with such authority that you could say [TS]

  something for example like [TS]

  Apple's new version of Windows is [TS]

  horrible and people would actually [TS]

  before they would correct you they would [TS]

  question their own concept of reality [TS]

  and I get I guess Apple is the one [TS]

  behind Windows they would or maybe I [TS]

  just talk really fast I think it's the [TS]

  former but you do put it at any rate [TS]

  yeah so that's miss speaking but the [TS]

  could care less thing that's one of the [TS]

  situations where the the nonsensical [TS]

  version of that I don't know what you [TS]

  would call that colloquialism I'm not [TS]

  sure they correct word for that would be [TS]

  but we all say that so much we all know [TS]

  what you mean they're the one that I [TS]

  find most annoying every all have our [TS]

  pet peeves is a lowest common [TS]

  denominator which makes no sense [TS]

  mathematically mmm-hmm it's not it's not [TS]

  even the mathematical reality of that [TS]

  phrase is not what's meant by the by the [TS]

  you know but when someone says lowest [TS]

  common denominator we all know what [TS]

  they're talking about I'm going to get [TS]

  back to what I talked about in that [TS]

  writing show is that all this stuff we [TS]

  all have our peeves and it's better to [TS]

  be correct and it's better to say [TS]

  couldn't care less instead of could care [TS]

  less but let's not forget that the [TS]

  purpose of speech and writing is to [TS]

  communicate uh [TS]

  and if we're successfully communicating [TS]

  like even even this guy complaining [TS]

  about it he knows what we meant he [TS]

  doesn't like the fact the phrase doesn't [TS]

  actually mean that because it it's you [TS]

  know the same way I don't like lowest [TS]

  common denominator but we have [TS]

  successfully communicated right I mean [TS]

  people understand what we mean yeah and [TS]

  and sometimes saying it the wrong way [TS]

  has better success at communicating and [TS]

  saying it the right way like it's [TS]

  something if I didn't say lowest common [TS]

  denominator but I said greatest common [TS]

  denominator people will think for like [TS]

  does he mean the opposite of what I know [TS]

  to be the traditional meaning of lowest [TS]

  common denominator and they get confused [TS]

  and it's yeah English the English [TS]

  language is weird grammars weird usage [TS]

  is weird and even in phrases that make [TS]

  no logical sense eventually just take on [TS]

  these weird meanings so uh I think we [TS]

  should say couldn't care less but when [TS]

  we say could care less I don't think [TS]

  that they're I think it's still [TS]

  successful communication so that's why I [TS]

  want to save John Copley who was very [TS]

  nice who gave pronunciation of his name [TS]

  t.o.p - le e top Li but I think about it [TS]

  got them one without his help but I [TS]

  ensured other [TS]

  like Jonathan Blow drew - please pride [TS]

  pronunciation love your neighbor unless [TS]

  you want me to mangle it yeah loader [TS]

  yeah he's written in before was I think [TS]

  you've made that same noise memories [TS]

  that's how I pronounce his name and [TS]

  people know what I mean yeah to further [TS]

  your point [TS]

  so another one you know you do the nosy [TS]

  and siracusa and you always you always [TS]

  say that voice it's something solid and [TS]

  what you say nosy and nos why yeah like [TS]

  like butting in or having a big nose [TS]

  which I do but that's exactly the main [TS]

  reason you say nosey is because back [TS]

  when we first chatted on podcast you [TS]

  have trouble pronouncing my name and you [TS]

  would always put the Z in it and you [TS]

  still do you backslide a lot you will [TS]

  you people hear it because it sounds [TS]

  better it's an upgrade yeah I know but [TS]

  you you slide back in a little bit but [TS]

  the one I've seen more recently is in [TS]

  the reviews which thank you for everyone [TS]

  has written a review but recently [TS]

  there's been a rash of reviews with why [TS]

  like the sy RAC USA because the the city [TS]

  in New York Syracuse is sy ha ha and [TS]

  that's sort of the the Americanization [TS]

  of the Italian city which is actually [TS]

  spelled by like my last name my name [TS]

  does not have a Y in it and I think it's [TS]

  cargo cult thing because people were [TS]

  seeing the most recent review oh and [TS]

  then they around you it they dodge this [TS]

  ah they just copy and paste the name [TS]

  they're like oh that the previous [TS]

  reviewer must have done had a spout [TS]

  there is no y in my name so if you want [TS]

  to mix it up then you can do Syracuse in [TS]

  to Y but I think you should keep doing [TS]

  nosey because that will help you [TS]

  remember it's not circ use' si RAC you [TS]

  si yeah we've done the mnemonic before [TS]

  right people want to remember how to [TS]

  spell it it's sir si R because we've got [TS]

  three letters there then you've got AC [TS]

  in the middle which is the only part you [TS]

  have to remember and then USA which easy [TS]

  for Americans to remember oh no no Z [TS]

  yeah Star Wars blu-rays we talked about [TS]

  Star Wars and the blu-rays and all that [TS]

  business a couple of shows ago and I [TS]

  mentioned how I thought I might end up [TS]

  buying the original trilogy thing simply [TS]

  because the Empire Strikes Back is one [TS]

  of my favorite movies of all time and [TS]

  the Empire Strikes Back is the least [TS]

  adulterated by special edition [TS]

  stuff there are no character destroying [TS]

  moments like griot shooting first there [TS]

  are no copy-and-paste in people from the [TS]

  prequels like the ghosts and Return of [TS]

  the Jedi there's certainly no additional [TS]

  Darth Vader no business when he's [TS]

  chucking the emperor down yeah yeah [TS]

  that's Empire Empire is the least [TS]

  touched and it is my favorites I figured [TS]

  well I would really like a [TS]

  high-definition version of that movie so [TS]

  I was going to buy it but before I did I [TS]

  said let me just do a little more [TS]

  research and I asked around on Twitter [TS]

  and I said for people who have bought it [TS]

  or people who know there's a bunch of [TS]

  special features that come with the Star [TS]

  Wars blu-rays like making of movies and [TS]

  never-before-seen interviews and next [TS]

  one you know all that business and I [TS]

  wanted those and I said do those special [TS]

  features only come with the big set that [TS]

  includes all the movies are they also [TS]

  included with the with the original [TS]

  trilogy box set which just includes [TS]

  those three movies and the answer I got [TS]

  was that the special features are only [TS]

  on the big set and then I asked if I get [TS]

  the big set are the special features are [TS]

  the original trilogy special features [TS]

  mixed in with the prequel special [TS]

  features like you know are they touching [TS]

  each other and the answer is no there [TS]

  are separate discs one disc for special [TS]

  features for the prequels and one disc [TS]

  for special features for the real Star [TS]

  Wars movies and so I actually did end up [TS]

  buying the full Star Wars blu-ray boxset [TS]

  which includes the prequels and I would [TS]

  just simply never open those boxes just [TS]

  so I could get a high definition of [TS]

  empire with minimal delt eration [TS]

  even though the lightsabers are pink and [TS]

  there are some changes that make no [TS]

  sense like the additional seamless Vader [TS]

  going back to his starters drawer but I [TS]

  get to see the special features a bit [TS]

  Lucas always finds a way to get me so I [TS]

  put in the special features discs and [TS]

  I'm like I'm going to see these special [TS]

  features about these movies that I love [TS]

  and some of them are really neat but [TS]

  they all seem to play in this weird [TS]

  player window it's like like a computer [TS]

  desktop where there's a background and a [TS]

  little viewer screen and then the [TS]

  picture appears in the viewer screen so [TS]

  a I'm concerned about burning on my [TS]

  plasma not going to be watching this [TS]

  movie that's filling up 80% of the [TS]

  screen but there's this border around it [TS]

  and be make the thing fill the screen we [TS]

  want to see the video I don't care about [TS]

  the frame or the surroundings [TS]

  or want to see Tatooine in the [TS]

  background while I'm watching the video [TS]

  fill the screen with the video it's [TS]

  supposed to be it's not hi-def just [TS]

  stretch it that yeah Lucas not a friend [TS]

  not a friend [TS]

  yeah it gets all the fault we have to do [TS]

  I want to talk briefly about Syrian a [TS]

  little bit of the time we have left we [TS]

  don't have time to go through the whole [TS]

  announcement well maybe we just wanna [TS]

  clear up you have not bought an iPhone [TS]

  4s you know and you and you will not be [TS]

  buying one I think it's a great phone no [TS]

  no I won't be long and apparently [TS]

  there's some people who've been emailing [TS]

  me there's a guy who started up he [TS]

  started a web site and he started taking [TS]

  donations uh for people who would like [TS]

  for you to have an iPhone of any kind [TS]

  and iPhone 4s or otherwise and he [TS]

  started taking up donations he hasn't [TS]

  raised a lot of money yet and he's asked [TS]

  me if I would get behind this [TS]

  fundraising process to help you get an [TS]

  iPhone 4s and as you've said on other [TS]

  shows including a special we did on the [TS]

  day of the event you said something like [TS]

  you will you didn't want it because [TS]

  there's a data plan associated with it [TS]

  and this guy is actually trying to raise [TS]

  enough money that would cover both the [TS]

  cost of the phone and the full cost of [TS]

  the data plan for the two-year contract [TS]

  uh and I did not get back to him I've [TS]

  not yet said yes I'll get behind this or [TS]

  not because I pinged you about this and [TS]

  I said that what are you doing and you [TS]

  were still you still said no you still [TS]

  said no now I'm sure if you know Merlin [TS]

  and Marko had asked if you wanted a [TS]

  toaster you would have said no and by [TS]

  the way we have received emails about [TS]

  toasters saying in insert country name [TS]

  here a toaster is the slot toaster and [TS]

  what you have is a toaster oven well [TS]

  that's the same here [TS]

  but we just call it a toaster but that's [TS]

  beside the point the point is it seems [TS]

  like you really just don't want one of [TS]

  these so I would like a phone what I [TS]

  don't want is people collecting money [TS]

  to buy me a phone that's just messed up [TS]

  I especially messed up because as far as [TS]

  I can tell the people who like PayPal [TS]

  donated the person who's organizing us [TS]

  now has your money he should give it [TS]

  back to you [TS]

  I can afford to buy myself an iPhone if [TS]

  I buy an iPhone I won't [TS]

  I won't default online mortgage and my [TS]

  kids won't starve I can I can buy myself [TS]

  an iPhone it's just what I choose to [TS]

  spend my money on and right now I don't [TS]

  use a cellular phone [TS]

  I'm not away from Wi-Fi enough to [TS]

  justify $70 a month bill it doesn't mean [TS]

  I can't afford a $70 month bill I can't [TS]

  afford one I could buy my whole family [TS]

  iPhones if I wanted to I thought that [TS]

  would be an effective use of my money [TS]

  but I would rather spend that money on [TS]

  other things other fun things or [TS]

  whatever just put it in the kids bank [TS]

  accounts for college whatever so please [TS]

  do not collect money to buy me and I buy [TS]

  gift is one thing like Marco and Merlin [TS]

  you know well Marco Elise had met me at [TS]

  that point and knew me and they both [TS]

  know me from the podcast and like when [TS]

  your friends buy you a gift it's rude [TS]

  not to accept it but when strangers try [TS]

  to give you a gift like don't don't [TS]

  collect money for me please give those [TS]

  money back to those people I appreciate [TS]

  the idea that they would like for me to [TS]

  have an iPhone someday I'm sure I will [TS]

  when the prices come down or when we can [TS]

  eventually justify it I mean like [TS]

  obviously when my kids get older they're [TS]

  gonna want cellphones because all the [TS]

  kids are gonna have them and stuff and [TS]

  at that point I'll be getting them my [TS]

  phones like iPhones will enter my life [TS]

  don't worry and I get access to iOS [TS]

  devices I'm not deprived but don't [TS]

  collect money for me please give it back [TS]

  to the people I won't accept an iPhone [TS]

  that you give me I won't you know just [TS]

  the people should get their money back I [TS]

  appreciate this is like that friend [TS]

  thing like you think you're friends with [TS]

  somebody I appreciate the idea that they [TS]

  want to do this and it's like they will [TS]

  feel bad that they couldn't do this [TS]

  thing because like they're giving it [TS]

  willingly they want me to have one it [TS]

  would make them happy for me to have one [TS]

  but I just think it's inappropriate so [TS]

  you don't want one from this yeah and [TS]

  the the problem comes in because I keep [TS]

  saying well I would like one if it was [TS]

  given to me for free but that's not what [TS]

  I mean I don't mean people go out and [TS]

  buy me a phone but I'm saying that I'm [TS]

  not rejecting it because I don't like [TS]

  the product it's just a matter of what [TS]

  you spend your money on I don't have an [TS]

  Apple TV either [TS]

  but that doesn't mean that I don't like [TS]

  an Apple TV I will I'm going to get an [TS]

  Apple TV 3 but I figure let me wait it [TS]

  out wait a few more versions let the [TS]

  features come up and stuff like that [TS]

  you know it's I hope people can grasp [TS]

  that concept the idea that I think the [TS]

  iPhone is a great product and if I had [TS]

  one I would use one but when it comes [TS]

  time to budget my money for what I want [TS]

  to spend it on I can't justify the [TS]

  expense of an iPhone simply because I'm [TS]

  just not away from Wi-Fi and in need of [TS]

  data services almost ever [TS]

  I just commute from my car from work to [TS]

  home both of which have Wi-Fi that's it [TS]

  so can I get in a little bit on Siri [TS]

  before we go please [TS]

  yeah so except we don't have time to go [TS]

  through the whole iPhone announcement [TS]

  maybe next week but the Siri thing no [TS]

  let's do the sponsor thing okay all [TS]

  right it's it's MailChimp longtime [TS]

  sponsor we love MailChimp here use them [TS]

  for all of our newsletter stuff [TS]

  everything that we do and that's what [TS]

  they do they make it really really easy [TS]

  to send newsletters they help you design [TS]

  them they help you share them on social [TS]

  networks they completely integrate with [TS]

  the services you already use whether [TS]

  it's Twitter or Facebook or anything [TS]

  else including analytics I mean it's all [TS]

  there and they have really really great [TS]

  software that lets you just get in and [TS]

  very quickly make a newsletter that that [TS]

  works you can control as much as you [TS]

  want the process whether it's sending [TS]

  out the test emails whether it's [TS]

  creating a text only plain text [TS]

  alternative to your graphical one and by [TS]

  the way there are tons of templates that [TS]

  you can choose from that are all [TS]

  designed by professional well known [TS]

  designers you can start with them and [TS]

  just use them stock or customize them [TS]

  but it's great you can send up to 12,000 [TS]

  emails per month every month for free [TS]

  and you can do that forever you can [TS]

  check them out at MailChimp com there's [TS]

  never been a better time to sign up then [TS]

  now they just had signed up their [TS]

  millionth user these guys are great and [TS]

  if you have questions they're there to [TS]

  help and they real people will answer [TS]

  and real people will help you so I check [TS]

  them out thanks to them very much for [TS]

  supporting us for so long and going [TS]

  forward MailChimp calm apparently we [TS]

  can't get off this buying and I have one [TS]

  thing out a few more comments that I saw [TS]

  come up within chat room one is everyone [TS]

  saying why not get an unlock phone why [TS]

  not get when I get one unlock it and use [TS]

  your SIM card from your current prepaid [TS]

  phone so on and so forth I said to me in [TS]

  the episode six or whatever we talk [TS]

  about iPhones I don't want to deal with [TS]

  the whole I don't want to pay for an [TS]

  unlock phone [TS]

  I don't want to deal with the whole [TS]

  unlocked and and you know [TS]

  unlocked and and you know [TS]

  a jailbroken stuff so for the things [TS]

  that are gray market slash illegal I [TS]

  don't want to deal with that hassle for [TS]

  things that aren't like buying an [TS]

  official unlock phone from Apple I cost [TS]

  a lot of money and it doesn't you know [TS]

  it doesn't help me to get an unlock [TS]

  phone like that [TS]

  because you start to pay for a data plan [TS]

  if you want to use it right and the [TS]

  thing uses signe we're going to add data [TS]

  so if I buy 200 megabyte data plan it's [TS]

  just I don't want the monthly bill it's [TS]

  buying an unlock one is a suggestion [TS]

  that people keep saying I don't I just [TS]

  don't want the bill unlocked phone [TS]

  doesn't get free data doesn't get free [TS]

  voice even the voice built people think [TS]

  I was the data plan it's the problem [TS]

  voices well I pay like eight dollars a [TS]

  month for my voice and I use almost none [TS]

  of it it's like for emergencies that my [TS]

  car breaks down that's what I use my [TS]

  cell phone for or if I'm on the road [TS]

  needs a call about picking up a kid from [TS]

  daycare or school or something that's [TS]

  what I use my phone for almost nothing [TS]

  for nothing else and someone was [TS]

  suggesting that the people who are [TS]

  collecting money that they should just [TS]

  give it to charity I don't think that's [TS]

  fair either because the people who gave [TS]

  that money thought they were giving it [TS]

  to buy a phone for somebody and [TS]

  something that would make them feel good [TS]

  they didn't give it for the person [TS]

  collect my money to pick a charity they [TS]

  also didn't give it for me to pick a [TS]

  charity the person who collected that [TS]

  money should give the money back to the [TS]

  individual people because the thing they [TS]

  wanted to give the money for it's not [TS]

  going to happen [TS]

  and so they should be allowed to decide [TS]

  what happens that my addition say odd [TS]

  you know that person gave their money to [TS]

  some sort of research organization for [TS]

  cancer or something [TS]

  that's not what they get the money for [TS]

  it's not fair so I think the people [TS]

  should get the money back alright Siri [TS]

  so did you see the Apple ad with the [TS]

  dude jogging yes he's like make this [TS]

  appointment I've got another appointment [TS]

  at that time or I move it to send a text [TS]

  message to my wife blah blah blah [TS]

  these things the Siri thing is kind of [TS]

  cruel because people who watch this ad [TS]

  and the ad is made to do this people [TS]

  know that AI doesn't exist artificial [TS]

  intelligence but people washes ad even [TS]

  people who should know better and they [TS]

  think it's AI right and it's not and [TS]

  that's I think going to be a problem of [TS]

  expectations in reality [TS]

  in reality I think this thing will work [TS]

  great when you have a limited vocabulary [TS]

  and we have enough processing power to [TS]

  get recognition to work right but it's [TS]

  going to work like a text adventure game [TS]

  where you have to learn the vocabulary [TS]

  like when you're a kid you get it you [TS]

  learn like what do you know [TS]

  move couch or you know push lever pull [TS]

  lever use X on Y you learn when you're a [TS]

  computer nerd you start learning the [TS]

  grammar that this game engine [TS]

  understands and that's after eight [TS]

  thousand times of the game engine coming [TS]

  back to you saying I don't understand X [TS]

  Y I don't know how to yank I don't know [TS]

  how to leap I don't know how to jump [TS]

  question not understood command line it [TS]

  you go through a ton of that before you [TS]

  figure out the vocabulary of the game so [TS]

  that when you're in the final dungeon or [TS]

  whatever you can just rattle off the [TS]

  commands that you know will fit into the [TS]

  grammar of the thing Siri has a grammar [TS]

  too it has a set of things that it can [TS]

  do it's more flexible than those old [TS]

  texts eventer game so you can phrase [TS]

  things in different ways and use [TS]

  synonyms and so on and so forth that's [TS]

  that's why it's in advance in technology [TS]

  it's a better recognition engine and by [TS]

  the way it's not the speech component as [TS]

  far as I understand Siri came up with [TS]

  the part that figures out what the heck [TS]

  you're saying textually but the speech [TS]

  recognition part that turns what you [TS]

  said into text commands is separate so [TS]

  so series is the thing that's trying to [TS]

  parse your English sentence I know how [TS]

  can I keep messing up people gonna hear [TS]

  that I think it's a speech recognition [TS]

  but any right it's the it's the [TS]

  understanding engine but it is not AI it [TS]

  will not understand you like a secretary [TS]

  would it's not going to work like it [TS]

  does in that video is special for [TS]

  regular people who don't know the [TS]

  vocabulary now you're going to have one [TS]

  or two magical experiences where you say [TS]

  something and it happens to actually [TS]

  work but you're gonna spend a lot of [TS]

  time I think figuring out what you have [TS]

  to say now this doesn't this doesn't [TS]

  mean it's Siri is bad Siri is great [TS]

  because for the people who do learn the [TS]

  vocabulary even if you just learn one [TS]

  piece of vocabulary even if you just [TS]

  learn the reply to text message thing [TS]

  that will let you reply to someone's [TS]

  text message without taking your hands [TS]

  off the wheel or without taking your [TS]

  phone out of your pocket or you know or [TS]

  look something up quickly if you're if [TS]

  you just wanna look up a restaurant you [TS]

  don't want to type it out with your [TS]

  little thumbs [TS]

  once you learn those one or two little [TS]

  commands that you will actually use it [TS]

  will be a great addition and I think [TS]

  this is great technology it's going to [TS]

  make the iPhone 4s well worth buying [TS]

  over the iPhone 4 but [TS]

  you will have to learn those those [TS]

  commands essentially it's not going to [TS]

  be a magical helpful person that you [TS]

  talk to and it's not it's not going to [TS]

  be your secretary and I fear that [TS]

  everybody watching that Edie thinks it's [TS]

  going to be their secretary and they're [TS]

  going to bring the thing home they're [TS]

  going to start talking to it and it's [TS]

  just going to bounce right off of it [TS]

  because they have no idea what the what [TS]

  things that understands and it doesn't [TS]

  and that's seen before you get into the [TS]

  possible problems with the actual speech [TS]

  recognition part the translation of your [TS]

  speech and detect someone saying the [TS]

  natural language processing is the [TS]

  process of understanding the text and [TS]

  the meaning behind it and then before [TS]

  that is the barrier translating what you [TS]

  said into a text command so I fear for [TS]

  the Siri backlash kind of Doonesbury [TS]

  eggs freckles moment for Siri but I but [TS]

  I do think it's it's going to be a great [TS]

  addition simply because typing stuff in [TS]

  that little keyboard is sometimes [TS]

  fumbling in a pane and if there's [TS]

  something that you do frequently as part [TS]

  of your daily routine like replying to [TS]

  tech messages or making a quick [TS]

  appointment without having to open up [TS]

  the the calendar app and tap around and [TS]

  stuff if you can figure out because you [TS]

  do that a hundred times a day and you [TS]

  get a hang of like how this works in [TS]

  Siri and what's command Siri knows this [TS]

  will be a huge boost to your efficiency [TS]

  not to have to go pecking in there with [TS]

  your fingers but it is not going to be a [TS]

  magic robot it's not going to be hell [TS]

  it's not going to be a secretary so if [TS]

  you say so I mean it don't you get that [TS]

  fear that layperson fear when you see [TS]

  that ad know like it's not going to work [TS]

  like that [TS]

  you're not maybe I think I think it will [TS]

  work like that and I'm looking forward [TS]

  to it you can't blow not alright that's [TS]

  the thing about the Nerds though because [TS]

  like we'll figure it out the same way we [TS]

  figure out those texts adventury we'll [TS]

  figure it out in a day or two and we'll [TS]

  know exactly what you can send you can't [TS]

  say and we'll want to show it off to [TS]

  people and you say hey mom check it out [TS]

  look here take this phone out tell it to [TS]

  do whatever and should be like tell it [TS]

  what and she'll say something and you're [TS]

  like no you have to say it like this and [TS]

  like why do I have to know it's [TS]

  understand yeah [TS]

  it's gonna be it's not gonna be like it [TS]

  is in the ad and because we don't have [TS]

  AI [TS]

  and that's that's the worst part of the [TS]

  relay people who don't know that we [TS]

  don't have I I don't don't understand [TS]

  the current state of Technology and [TS]

  artificial intelligence and how far we [TS]

  are from anything that comes even [TS]

  remotely close to what they would [TS]

  consider AI and when it does what they [TS]

  want like one or two things in a row [TS]

  when does what they want the like see it [TS]

  knows it's thinking it's smart like it's [TS]

  yeah when we actually get AI boy that'll [TS]

  be great right up until it didn't slaves [TS]

  awesome kills us all but but it but we [TS]

  don't have it yet in series not it so I [TS]

  think it's a great feature they'll be [TS]

  really useful that will also have a [TS]

  humongous backlash I hope I'm wrong [TS]

  about the backlash part but we'll see [TS]

  then it that sense yeah I have many more [TS]

  things now iPhone announcement I'm sorry [TS]

  that if we still have the talent of the [TS]

  Windows eight stuff I don't know if [TS]

  we'll even do that at this point I will [TS]

  want to talk about what's wrong with [TS]

  Microsoft eventually so yeah the next [TS]

  time we get the next time we talk I'll [TS]

  have an iPhone for us and I'd be using [TS]

  Siri Siri on the air yeah [TS]

  Siri please call Jon siracusa nose II [TS]

  need a nickname for me in the address [TS]

  book nosy I was going to say can you can [TS]

  you assign you know how like uh in the [TS]

  least in in your favorite science [TS]

  fiction world in Star Trek uh you know [TS]

  they are they to activate the computer [TS]

  to start talking the computer that [TS]

  computer and then it lated listens it [TS]

  starts and it starts talking to you you [TS]

  don't have to do that with Siri you have [TS]

  to hold down the the button or something [TS]

  but I'd like to name Iowa if I could I [TS]

  wouldn't I would given a name to Siri [TS]

  and then it would always be listening [TS]

  see then you know you got really high [TS]

  when it's always listening well Apple [TS]

  did that with speech recognition and [TS]

  classic Mac OS where you could assign a [TS]

  name to your computer and it would wait [TS]

  for the name you'd there was different [TS]

  modes you can still hold down a key and [TS]

  make a deal but the one mole I didn't [TS]

  know you it was all it could always [TS]

  listen [TS]

  yeah it could listen for your net for [TS]

  its name and then do what you said it a [TS]

  default name was computer my friend whom [TS]

  I was telling you remembered back in the [TS]

  day when he was that they first got the [TS]

  first set of 660 a V's remember those [TS]

  you know remember the AV series of [TS]

  Macintosh's are great so anyway he would [TS]

  yell across the office through the guy's [TS]

  computer computer shut down and they [TS]

  would [TS]

  shut down that's great but nope no [TS]

  confirmation coming right yeah so they'd [TS]

  be naming the thing and pushing the [TS]

  button is much better that will help a [TS]

  lot because people kind of understand [TS]

  that from walkie-talkies yeah yeah so [TS]

  I'm looking forward to you getting your [TS]

  phone assuming it ships on time and [TS]

  assuming you don't break it any interval [TS]

  between that time you get it answers [TS]

  okay use the case you're getting the [TS]

  Apple Care Plus mmm you should reply [TS]

  hazy you should get it is too late now [TS]

  you have to get it when you buy the [TS]

  phone if you didn't order it now I think [TS]

  you can't I think you can no I think [TS]

  that was the yeah Theo today so you can [TS]

  get AppleCare you can get the Apple Care [TS]

  Plus at plus thing is like I drop it in [TS]

  the toilet they'll give you a numeric [TS]

  test I don't need that I'll see how how [TS]

  well faith does with her naked iPhone me [TS]

  I know well beyond her to replace it if [TS]

  she busted as an as an employee of this [TS]

  company you get it you get an iPhone [TS]

  it's part of your standard you know but [TS]

  you don't get a second iPhone [TS]

  no definitely not so that's it but we [TS]

  will be back we will be back next week [TS]

  and people can follow you on twitter at [TS]

  as just at siracusa know why i'm dan [TS]

  benjamin on twitter we appreciate all of [TS]

  you who have gone in and reviewed and [TS]

  rated the show please keep doing that [TS]

  please keep doing it and you can hear [TS]

  previous episodes of this show and all [TS]

  of the other shows that we do on 5x5 [TS]

  just by going to 5x5 TV I always get [TS]

  email from people where they say you [TS]

  don't cross promote the other shows [TS]

  enough I didn't know that there were any [TS]

  other shows besides hypercritical on 5x5 [TS]

  there are and and then I I promoted a [TS]

  few then I actually felt bad and I said [TS]

  maybe I don't promote enough so I [TS]

  promoted a few of the shows and then I [TS]

  got more email saying and this was [TS]

  inaccurate by the way but you only [TS]

  promoted the shows you were on and I [TS]

  said that's not true I promoted the web [TS]

  ahead I promoted back power users and [TS]

  and I also did promote like Andy knockos [TS]

  new show which I am on [TS]

  but gets good so don't just how about [TS]

  this just go to 5x5 TV there's a lot of [TS]

  cool shows that we'd love for you to [TS]

  listen to them you just go there right [TS]

  and that seems seems reasonable right [TS]

  John and write a review it's a good [TS]

  chance to write a little essay yeah [TS]

  thank you John see you next week [TS]

  yep [TS]