Hypercritical

25: Invisible Software

 

  [Music] [TS]

  this is hypercritical [TS]

  a weekly talkshow ruminating on exactly [TS]

  what is wrong in the world of Apple and [TS]

  related technologies and businesses [TS]

  nothing is so immaculate that it cannot [TS]

  be utterly destroyed by the host of this [TS]

  show John siracusa I'm tan Benjamin I'd [TS]

  like to say thanks to today's sponsor [TS]

  sound studio for from felt-tip and [TS]

  mailchimp.com or about them coming up as [TS]

  the show goes on this is episode number [TS]

  25 bandwidth for this show has been [TS]

  provided by Midas green technologies [TS]

  Virtual Private servers submerged in oil [TS]

  really you can check them out at Midas [TS]

  green tech comm broadcasting live and [TS]

  direct from the closet in so many ways [TS]

  oh yeah [TS]

  well different topic - how are you [TS]

  speaking of topics we get some a few [TS]

  don't we we do ah just a little bit [TS]

  today okay all right someone in the chat [TS]

  room did come up with something to talk [TS]

  about for the main topic oh good because [TS]

  we're wrong we're out of topics yeah but [TS]

  I think it will be a short one but it's [TS]

  something we mentioned on past show but [TS]

  anyway follow up first [TS]

  so last show we talked a little bit [TS]

  about webOS sometimes I feel like I want [TS]

  to say that as web boss I don't know I [TS]

  think tom says webOS but anyways you we [TS]

  talked about palm and their chances as a [TS]

  mobile platform and I talked about how I [TS]

  like them but how their stuff that's [TS]

  always seemed to be slow and then I said [TS]

  I couldn't understand why it was slow [TS]

  and somebody on Twitter was telling me [TS]

  that it was slow because they use web [TS]

  technologies now I thought I had [TS]

  expressed in my complaints that I [TS]

  understood that they use web [TS]

  technologies for their API but [TS]

  apparently I did it in too subtle of a [TS]

  manner just mentioning WebKit and not [TS]

  going whole hog into it so I figured I [TS]

  would clarify so the API for writing [TS]

  applications on webOS is built on top of [TS]

  JavaScript and HTML now it doesn't mean [TS]

  you're writing web applications that [TS]

  would run in a web browser it just means [TS]

  that the underlying stack that's running [TS]

  your stuff is WebKit so you write a [TS]

  JavaScript code to a JavaScript API and [TS]

  that runs on top of WebKit and [TS]

  I believe all their user HTML but I [TS]

  don't know if that's really exposed but [TS]

  but any right the bottom line is that [TS]

  the thing that's running your GUI [TS]

  application is under the covers WebKit [TS]

  even though you're not programming like [TS]

  web programming and that's one of the [TS]

  reasons everyone says that it's slow [TS]

  like I said may that could be the reason [TS]

  maybe it's just too many lay I said [TS]

  there's too many layers in the layer [TS]

  cake with WebKit on the bottom the you [TS]

  know because every time you add another [TS]

  one of those layers to the technology [TS]

  stack you have a little bit of a [TS]

  performance hit because you're writing [TS]

  code way up at the top and then it runs [TS]

  on something else and that runs [TS]

  something else and then eventually you [TS]

  get all the way down to the thing that [TS]

  runs on the CPU and a closer you are to [TS]

  that CPU the more efficient you can be [TS]

  in theory the reason I didn't just say [TS]

  well WebKit slow and it's always going [TS]

  to be slow therefore our webOS is always [TS]

  going to be slowest because that's not [TS]

  how technology works things that are too [TS]

  slow to be practical eventually become [TS]

  practical because technology advances [TS]

  and eventually they become good enough [TS]

  but we saw the exactly the same thing [TS]

  that happen with Mac OS 10 where [TS]

  compositing graphics where everything on [TS]

  the screen is composited where you don't [TS]

  have any direct drawing to the video [TS]

  buffer that was too slow for ver for [TS]

  decades and eventually it became viable [TS]

  but still annoyingly slow in Mac OS 10 [TS]

  but Apple stuck to their guns and [TS]

  eventually now today it is not only [TS]

  viable but it's perfectly acceptable and [TS]

  no one would want anything different so [TS]

  I assume that webOS will have a via if [TS]

  they stick around long enough we'll have [TS]

  will benefit from the same type of [TS]

  transition technology will get better [TS]

  the software will get better and [TS]

  eventually they're hit their performance [TS]

  hit for using web technologies will go [TS]

  away no I could say that that might I [TS]

  feel like that might already be [TS]

  happening right now because the things [TS]

  that feel slow on webOS it seems like [TS]

  they could be accelerated in in with [TS]

  current technology like one of the [TS]

  examples I've heard but have not seen [TS]

  and since I'm not an iOS developer I'm [TS]

  not breaking NDA I've heard that there's [TS]

  better [TS]

  scrolling capabilities in iOS 5 and [TS]

  WebKit like if you make a web a webview [TS]

  or web application and you want to be [TS]

  scrolling to feel as smooth as it does [TS]

  in you know in a real Coco view well [TS]

  apparently Apple has some done some [TS]

  stuff where this and WebKit settings [TS]

  where you can say this is a scrollable [TS]

  view don't try to write your own custom [TS]

  JavaScript code to simulate our [TS]

  rolling momentum and all that stuff we [TS]

  just have a little flag that you can [TS]

  flip to say this is scrollable and we [TS]

  will do all that momentum stuff for you [TS]

  and supposedly it feels much much better [TS]

  that type of thing [TS]

  presumably webos easier already doing or [TS]

  plans to do but that that's the type of [TS]

  thing you can do to make web technology [TS]

  even with current hardware feel almost [TS]

  as fast as as native stuff or maybe even [TS]

  faster in some cases it depends on what [TS]

  you do so that's why I thought said I [TS]

  didn't understand why webOS is so slow [TS]

  not because I don't understand that they [TS]

  have more you know a higher level of [TS]

  extraction they're working with but just [TS]

  that seems like these are solvable [TS]

  problems and in fact are being solved by [TS]

  other people who aren't using the web is [TS]

  their primary development platform so if [TS]

  anyone would be motivated to work out [TS]

  solutions to these problems it would be [TS]

  palm you know but from what I've been [TS]

  able to determine from playing with [TS]

  recent palm devices they're still [TS]

  sluggish now I haven't played with the [TS]

  touch pad yet but I have played with pre [TS]

  and pre 2 and they are not iOS caliber [TS]

  in terms of responsiveness and is that [TS]

  that's a deal-breaker for a lot of [TS]

  people that's not why the platform is [TS]

  not successful and whether it's not as a [TS]

  deal-breaker for people I certainly know [TS]

  a lot of people who have tom devices [TS]

  because among tech nerds if you don't [TS]

  like everything that Apple does palm [TS]

  seems like the next best appleĆ­s [TS]

  solution but yeah the lack of [TS]

  responsiveness is a turn-off to a lot of [TS]

  people and in general responsiveness is [TS]

  a big way to make people feel [TS]

  comfortable with your with your product [TS]

  even though they don't understand that's [TS]

  why they like it you see a lot with the [TS]

  iPad people are attracted to the iPad [TS]

  because it feels like things happen [TS]

  faster there than they do on their [TS]

  crappy pcs so if you give someone with a [TS]

  an $800 PC you give them a $500 I pad [TS]

  which is vastly less powerful and vastly [TS]

  less capable they will tell you that it [TS]

  feels faster than their $800 PC simply [TS]

  because their PC is bogged down with [TS]

  crap where or everything takes a long [TS]

  time to launch for those waiting for the [TS]

  hard drive to read bits off spinning [TS]

  platters you know that perception even [TS]

  if not articulated by the customer [TS]

  breeds loyalty [TS]

  so palm definitely needs that in [TS]

  addition to many other things they need [TS]

  like more developers more software but a [TS]

  hardware blah blah blah but [TS]

  well shouldn't they have access to all [TS]

  that stuff now now that HP owns them [TS]

  shouldn't they have it essentially [TS]

  unlimited resources at their disposal [TS]

  certainly more than they had before [TS]

  limited but money doesn't design [TS]

  products people design products and you [TS]

  have to convert that money into people [TS]

  who can do a good job and as you can [TS]

  imagine the the competition for the [TS]

  talent needed to make good mobile [TS]

  operating systems and software is you [TS]

  know it's probably scarce these days [TS]

  because everybody wants it Google's [TS]

  trying to hire you Apple's trying to [TS]

  hire your HP is trying to hire you [TS]

  Microsoft it's you're in demand if you [TS]

  are good at that and that's that's a [TS]

  challenge from a staffing perspective I [TS]

  think a lot of those guys using Perl [TS]

  right sniffing Pro I don't know maybe [TS]

  some people do in the build system right [TS]

  and some crappy Perl that I think I've [TS]

  complained about this before but every [TS]

  Apple does use a lot of Perl and every [TS]

  time I peek into one of their install [TS]

  our packages and look at the Perl that's [TS]

  part of the installation process of some [TS]

  piece of software it's not great [TS]

  you know obviously not everyone is [TS]

  expected to be an expert in every [TS]

  language but if it's your job to write [TS]

  Perl even if it's just part of your job [TS]

  I feel like you should buy a book and [TS]

  learn about the language and you know [TS]

  have some minimum level of competence I [TS]

  did ever tell the story about the the [TS]

  one Perl bug that causes a version of [TS]

  iTunes not to install for me know let's [TS]

  hear it so I forgot how long this is a [TS]

  long time ago but it wasn't Mac os10 [TS]

  error so they had I think it was an [TS]

  iTunes installer and inside the [TS]

  installers if you do right-click show [TS]

  package contents you can see little [TS]

  resources that are in there and some of [TS]

  the resources are like this pre install [TS]

  and post install scripts which are [TS]

  sometimes written in Perl sometimes [TS]

  their shell sometimes their Python there [TS]

  are all sorts of things so the power of [TS]

  Unix [TS]

  so why I forget if I was still [TS]

  installing table system Perl I think I [TS]

  had since learned not to replace the [TS]

  system Perl by the way that's a lesson [TS]

  for everybody if you have Mac OS 10 and [TS]

  you want to use a newer version of Perl [TS]

  do not touch the system Perl install [TS]

  into the user local so I believe I had [TS]

  done that these homebrew for that or [TS]

  d-dude from screen I compiled from [TS]

  source okay but one thing I had done [TS]

  since this was my shell was I had put [TS]

  user local at the beginning of my path [TS]

  in front of user been and all that stuff [TS]

  right [TS]

  so I'm getting my pearl and so was the [TS]

  Installer that was running because I [TS]

  think I'd put it in my gut that system [TS]

  environment thing it's like that system [TS]

  environment something or other global [TS]

  properties the some file you can put in [TS]

  your home directory which will influence [TS]

  the environment not just of your login [TS]

  shell but of any program that that runs [TS]

  should be any any process spawned from [TS]

  login window so when I double-click this [TS]

  installer it would balance the doc once [TS]

  or twice then disappear and that would [TS]

  happen every time and I eventually [TS]

  tracked it down to the fact that the [TS]

  installer may guess it was the pre [TS]

  install script over some that part of [TS]

  the installer was running a perl script [TS]

  which was dying because it was using my [TS]

  new version of Perl instead of the old [TS]

  version of Perl this is why you should [TS]

  never do it should never get your custom [TS]

  install version in front of that but the [TS]

  reason it was dying when I eventually [TS]

  looked at the script was that it was [TS]

  doing a string comparison all for so [TS]

  while doing all sorts of horrible things [TS]

  like running shell commands with [TS]

  variables interpolated into strings with [TS]

  no quoting around them so I guess you [TS]

  know better hope you don't have any [TS]

  spaces that was actually a bug I think [TS]

  at one point they had a bug where [TS]

  installer would recursively delete one [TS]

  of your drives if it was named the same [TS]

  as the drive you intended just to [TS]

  install on but with a space so if you [TS]

  had drive foo and drive foo spacebar and [TS]

  you tried to install on top of foo and [TS]

  erase it would it would you know [TS]

  initiate a remove command they would do [TS]

  remove dollar sign blah and da signed [TS]

  blob would expand to foo space bar so it [TS]

  would expand in to remove foo and then [TS]

  also bar and they would say bar not [TS]

  found but it would then recursively [TS]

  remove foo anyway it was full of that [TS]

  stuff but it also had a string [TS]

  comparison that said a dollar sign bla [TS]

  EQ something else an EQ was Perl string [TS]

  comparison operator it has separate [TS]

  operators for numeric comparison string [TS]

  comparison because 1.0 equals equals 1 [TS]

  but 1.0 does not eq 1 because it's a [TS]

  string same number so they had written [TS]

  the EQ operator and all caps capital e [TS]

  capital Q and this is the first time I'd [TS]

  ever seen this in my entire life because [TS]

  the operator is lower case EQ when I [TS]

  said this thing the script shouldn't [TS]

  even compile [TS]

  how does how is it possible that this [TS]

  thing even compiles because the operator [TS]

  is lower case EQ well it turns out in [TS]

  very old versions of Perl which at that [TS]

  time macro is time of shipping with the [TS]

  very old version of Perl you could use [TS]

  capital EQ [TS]

  and the parser would choke it down and [TS]

  figure out that you meant lowercase EQ [TS]

  but in my later version of Perl it would [TS]

  just reject that as a syntax error and [TS]

  say you can't there's no capital EQ [TS]

  operator it's supposed to be lowercase [TS]

  EQ so that that shows somebody didn't [TS]

  even crack a book and say what is the [TS]

  string comparison operator because no [TS]

  book ever tells you to do it in all caps [TS]

  someone just miss remembered what that [TS]

  operator was they typed it in all cap it [TS]

  happened to execute and they went with [TS]

  it that does not give me faith that the [TS]

  people writing Perl code for these [TS]

  installers are sort of up on their game [TS]

  and it's not just limited to prod like I [TS]

  said I've seen shell scripts and stuff [TS]

  like that that assume there won't be [TS]

  spaces in any paths or assume there [TS]

  won't be spaces in volume names or other [TS]

  dangerous things like that that are just [TS]

  you know UNIX shell programming 101 [TS]

  don't do this you're just asking for [TS]

  bugs [TS]

  how did we get into that topic oh you [TS]

  made some snide comment about Perl [TS]

  that's how we got into it but anyway [TS]

  that's that's my story about the iTunes [TS]

  installer and Perl I haven't looked [TS]

  recently I'm assuming they're getting [TS]

  better but but geez you know surprising [TS]

  that they even use Perl for that and all [TS]

  you'd think they'd use some you know a [TS]

  more modern language like Ruby now [TS]

  because you wanna use Ruby because pearl [TS]

  pearl is basically UNIX distilled what [TS]

  they have a UNIX operating system and [TS]

  they want to do they want to basically [TS]

  use shell scripting but no one like [TS]

  shell scripting because it sucks like [TS]

  it's you know it's a big mishmash of [TS]

  stuff their conditional operators are [TS]

  actually little executables named left [TS]

  square bracket that's really the test [TS]

  command and there's all sorts of inane [TS]

  business to deal with for bash and [TS]

  bourne shell script itself i guess i [TS]

  don't want to use shell script because [TS]

  it's too primitive and too annoying [TS]

  right but they do want to do basically [TS]

  shell scripting type stuff but they also [TS]

  would like to have the ability to call [TS]

  unix system function so you know typical [TS]

  you wanna call stat you want to call you [TS]

  know the equivalent of f open unlink to [TS]

  remove files or you basically want [TS]

  access to the system library so perl [TS]

  gives you the shell scripting stuff you [TS]

  want for just basic shell scripting [TS]

  stuff but it also gives you access to [TS]

  the underlying unix library so you don't [TS]

  have to shell out to envy to rename a [TS]

  file you can just call the rename [TS]

  command you know you can shell out and [TS]

  use just like a shell script if you want [TS]

  but half the things you might shell out [TS]

  to do [TS]

  grepping through something or renaming a [TS]

  file or deleting a file you don't need [TS]

  to fork and exec something to accomplish [TS]

  because you can just make the system [TS]

  call that that executables going to call [TS]

  for you [TS]

  Python has similar things so does Ruby [TS]

  but they wrap them in their own little [TS]

  libraries that eventually under the [TS]

  covers do this stuff but if you know [TS]

  UNIX systems programming you already [TS]

  know what the functions are call the [TS]

  orders of the arguments and stuff like [TS]

  that so for people who are used to doing [TS]

  automation on unix perl is a more [TS]

  natural fit than looking up ruby and [TS]

  figuring out okay but the file object [TS]

  what are the operations i can perform on [TS]

  that and which one is you know i mean [TS]

  same thing with python whereas if you [TS]

  don't have that unix background who you [TS]

  know learn find and learn the ruby [TS]

  library for pi manipulation learn or in [TS]

  you know forking processes and stuff [TS]

  like that or learn the Python equivalent [TS]

  but if you know unix you know for you [TS]

  know exec you know the system all those [TS]

  sorts of commands so that's why I think [TS]

  they use Perl it's the right tool for [TS]

  the job it's just not being wielded in a [TS]

  competent manner sometimes [TS]

  so my next follow-up thing is we talked [TS]

  about Final Cut Pro 10 on the last show [TS]

  a little bit and someone tweeted I think [TS]

  it was today [TS]

  this was Jim I'm gonna try this last [TS]

  name dodge Kowski za j KO WS ki [TS]

  hmm and I mentioned I was talking about [TS]

  using Final Cut Pro in the classroom and [TS]

  if it could get into the classrooms and [TS]

  sort of train the next generation of [TS]

  video editors it would be successful in [TS]

  the market simply because they'd be [TS]

  familiar with it and wouldn't they [TS]

  wouldn't be stuck on the fact that it's [TS]

  not like seven because I never loaned [TS]

  something I just learned this new one [TS]

  and if it really is better they will [TS]

  they'll like it and take it into their [TS]

  professional work with them and his [TS]

  tweet was quote here we teach Final Cut [TS]

  Pro 10 to our classrooms of deploying [TS]

  were less insanely bad and then he's [TS]

  quoting makes like a quote here trying [TS]

  to say that this is the message from [TS]

  Apple here are 150 codes for the App [TS]

  Store good luck because remember that [TS]

  Final Cut Pro 10 is only available in [TS]

  the App Store so if you want to sort of [TS]

  get a volume license I think they have a [TS]

  thing where you can pay the money but [TS]

  what they give you in exchange is a [TS]

  bunch of App Store codes apparently if [TS]

  you then have to go on to each machine [TS]

  open the App Store click the little [TS]

  redeem link enter in the code [TS]

  and starts downloading in that machine [TS]

  that's a manual process you really don't [TS]

  want to have to do it 150 times [TS]

  that's not how quote unquote enterprise [TS]

  software deployment is supposed to work [TS]

  now when I saw this I thought was kind [TS]

  of a shame most people who don't have a [TS]

  job taking care of lots of lots of [TS]

  computers tend not to think about these [TS]

  issues and apparently Apple doesn't [TS]

  think about them too much either but I [TS]

  wouldn't blame this idiocy on the App [TS]

  Store because part of the promise of [TS]

  digital distribution is supposed to be a [TS]

  server-side awareness of who owns what [TS]

  right so it's not it's not the fact that [TS]

  they've gone instead of doing retail [TS]

  boxes they've gone digital only that's [TS]

  not the problem it's the fact they went [TS]

  digital only and are not taking [TS]

  advantage of one of the big reasons that [TS]

  you go digital only you want the whole [TS]

  point would be you'd ideally give them [TS]

  your money and it would say if the [TS]

  server would then know ok you whatever [TS]

  corporation or whatever person are [TS]

  entitled to 150 licenses and then you'd [TS]

  like to be able to say okay just install [TS]

  that on these 150 machines and it would [TS]

  it would automatically do it because it [TS]

  knows okay well the server knows how [TS]

  many copies I have and I'll download it [TS]

  into this machine and that takes away [TS]

  one copy you know what I mean I was [TS]

  thinking of example something like steam [TS]

  does this a lot better where steam knows [TS]

  what you own and steam knows if you get [TS]

  a new PC you can sign in with your steam [TS]

  account and it says oh you already own [TS]

  this piece of software or you know I [TS]

  don't know if Steam cares if it's [TS]

  already installed in another place or [TS]

  not but in theory this is they've got [TS]

  all the information to provide a much [TS]

  better experience than going from [TS]

  machine to machine with with a physical [TS]

  media or even a better experience than [TS]

  taking an installer package and using [TS]

  Apple's tools to try to spot that [TS]

  installer package and elsewhere you [TS]

  could just instruct all the individual [TS]

  machines to pull from the App Store [TS]

  using your credentials that say okay [TS]

  here's here's the license under which [TS]

  I'm supposed to be able to have a copy [TS]

  of this thing go and pull from the [TS]

  server and you could say App Store I'm [TS]

  computer X and I would like one of the [TS]

  hundred 50 licenses and it would give it [TS]

  to you and it would install Final Cut [TS]

  Pro for you and then you would you know [TS]

  decrement the the number of licenses [TS]

  that you have alright you don't even [TS]

  need to be that draconian you could just [TS]

  say I know you have license here you go [TS]

  install it and then at some point later [TS]

  there could be some sort of lazy audit [TS]

  type thing that checks to make sure [TS]

  you're not running more than 150 copies [TS]

  it once or whatever so another case of [TS]

  Apple not understand [TS]

  what's good about digital distribution [TS]

  or all the good things about digital [TS]

  distribution they did the same thing [TS]

  with the iTunes where for years and [TS]

  years until very recently until iTunes [TS]

  Match if you bought a song from them and [TS]

  then lost it tough luck [TS]

  even though they know you bought it and [TS]

  even though they can confirm that you [TS]

  don't have another copy of it elsewhere [TS]

  when they had DRM and all their music [TS]

  you know the only thing you could do is [TS]

  write to support and beg them I am you [TS]

  know my whole hard drive got deleted [TS]

  please I bought a hundred dollars worth [TS]

  of music and I please have my music and [TS]

  now it was like a one-time thing like [TS]

  once in a lifetime that was allowed [TS]

  yeah and it's that's this the is just [TS]

  ridiculous you're not that's you're [TS]

  squandering one of the big advantages of [TS]

  digital distribution and that was that [TS]

  was part of like the record companies [TS]

  deal where they only wanted one download [TS]

  because they were insane old men and I [TS]

  thought download was a scary thing well [TS]

  they can only have one download and [TS]

  that's it because that'll stop piracy [TS]

  they were idiots you know so it's not [TS]

  totally apples fault there but here it [TS]

  is apples fault because there's no [TS]

  record company there negotiating with [TS]

  Final Cut Pro 10 is their software and [TS]

  they made the App Store without this [TS]

  infrastructure for easy ability to track [TS]

  who owns what and have volume licenses [TS]

  and you know I mean even if they're [TS]

  going to say well we have a much better [TS]

  solution for digital distribution but [TS]

  you need to have Lion because only the [TS]

  lion app store app knows how to like [TS]

  auto connect and ask you know or the new [TS]

  version of Apple remote desktop maybe [TS]

  can tell all the machines go get your [TS]

  software I'm telling you you know again [TS]

  it's better than taking the having Apple [TS]

  no desktop which is what it can do now [TS]

  take and install our package and splat [TS]

  it onto each machine from the server you [TS]

  just tell each one to ask Apple for the [TS]

  software that it's entitled to and it [TS]

  would pull it down install it but these [TS]

  are all very these are all very [TS]

  enterprise-e things it's not even so [TS]

  much enterprise I gotta go back to and [TS]

  when I work to the e-book store palm [TS]

  digital media which was earlier peanut [TS]

  press they did one of the first and was [TS]

  at one time the biggest electronic book [TS]

  download store and one of the headlining [TS]

  features from day one was never lose [TS]

  your stuff when you buy it we have a [TS]

  page on on the site called your [TS]

  bookshelf and it shows everything you've [TS]

  ever bought and at any time if you want [TS]

  to redownload or you know download your [TS]

  stuff for wherever you happen to be go [TS]

  to the your bookshelf page and download [TS]

  your stuff that's the you know it's not [TS]

  physical books we don't have to ship it [TS]

  to you and forget it [TS]

  we keep track of everything we know you [TS]

  bought and at any time if you want it [TS]

  again you can get it so that's it's not [TS]

  an obscure enterprise feature we weren't [TS]

  selling into enterprises we were just [TS]

  trying to sell to consumers and say this [TS]

  is better than physical media because it [TS]

  you don't have to keep track of it if [TS]

  you lose it so what come download it [TS]

  again it's yours forever you bought it [TS]

  and it's digital so we can just give it [TS]

  to you whenever the distribution of apps [TS]

  onto machines seems kind of enterprising [TS]

  but it's just a natural extrapolation of [TS]

  digital downloads the way they should [TS]

  actually work and against Steam does it [TS]

  much better than Apple does where no [TS]

  matter what machine you're on if you get [TS]

  a new PC download Steam install it sign [TS]

  in you can get all your stuff you know [TS]

  and you know what they even do it in a [TS]

  cross-platform way yeah you buy it on [TS]

  one thing then you get a Mac install [TS]

  steam sign in anything on those pieces [TS]

  of software that's available for the Mac [TS]

  you can download that's why people love [TS]

  Steam so much I wanna buy games not [TS]

  outside steam because steam takes away [TS]

  all the hassles I've got portal 2 [TS]

  sitting right here never launched it [TS]

  it's pretty sad whoa no no no you good [TS]

  time you're supposed to be your reward [TS]

  for moving to Austin once you get [TS]

  settled but I guess it's taking longer [TS]

  than expected I'm not settled in I don't [TS]

  even have a mouse I was told it'd be [TS]

  better to play with him out yes you need [TS]

  a mouse so I just been playing minecraft [TS]

  if you have time to play Minecraft start [TS]

  playing portal I don't know [TS]

  uh-huh well is it still on storage [TS]

  somewhere is that why the mouse yeah [TS]

  yeah they're in storage and they'll be [TS]

  here in another week and a half all [TS]

  right well you can hold out if you do [TS]

  multiplayer on that I have not tried the [TS]

  multiplayer like I play portal for the [TS]

  single-player experience people said the [TS]

  co-operative two-player is fun but I [TS]

  don't know it's cooperative it's not you [TS]

  know you know it's not deathmatch you're [TS]

  not running around yeah a deathmatch [TS]

  wouldn't really make sense yeah just [TS]

  portaling people away from you yes kind [TS]

  of silly well our first sponsor this [TS]

  week is sound studio 4 I love this app [TS]

  it's an easy-to-use Mac app for [TS]

  recording and editing digital audio on [TS]

  your computer do anything with this from [TS]

  digitizing old tapes and vinyl records [TS]

  to recording live performances podcasts [TS]

  whatever it is and you can edit them too [TS]

  with crossfades you can tweak the levels [TS]

  and EQ whatever it is that you want to [TS]

  do really this app will let you do it [TS]

  and [TS]

  you can take this high-quality master [TS]

  that you've created and you can save it [TS]

  out into a ton of file formats AI f WAV [TS]

  mpeg-4 AAC or John Syracuse's absolute [TS]

  favorite dog forbus this has been the [TS]

  maxim most popular audio program for [TS]

  many years and the guys are continuing [TS]

  to update this all the time adding new [TS]

  features I mean it's a 64-bit app it's [TS]

  just awesome so you can find sound [TS]

  studio for at felt-tip comm /ss as well [TS]

  as in the Mac App Store highly recommend [TS]

  this app please go check it out [TS]

  so my next bit of follow up is we talked [TS]

  about Google Plus a lot last show and I [TS]

  saw a story go by this week that Google [TS]

  plans to retire the blogger and Picasa [TS]

  brand names did you see that yeah I saw [TS]

  that this morning actually not a [TS]

  surprise who's that is surprised too [TS]

  well now they lost are they're getting [TS]

  rid of they didn't say they're getting [TS]

  rid of this software they said they're [TS]

  retiring the names and it's all just [TS]

  going to sort of fold under Google Plus [TS]

  I guess yeah there's this phenomenon [TS]

  where promising young companies get [TS]

  purchased by Google and then it never [TS]

  heard from again or their pace of [TS]

  innovation and and releasing comes to a [TS]

  halt or other sorts of bad things like [TS]

  the idea that Google buys companies to [TS]

  protect themselves from possible [TS]

  competitors to gain talent but not so [TS]

  much to continue doing what that company [TS]

  was doing although sometimes they will [TS]

  say that they will we want to get this [TS]

  company now that were part of Google boy [TS]

  will be able to make blogger the best [TS]

  blogging platform ever or we'll just [TS]

  kind of stand still while their blogging [TS]

  platforms do interesting things Oh [TS]

  Picasa it was that in-house cool or do [TS]

  they buy it they bought Picasa pretty [TS]

  sure they bought it yeah I don't use [TS]

  Picasa I tried a couple of times [TS]

  especially when they when they had face [TS]

  recognition before iPhoto was I tried [TS]

  bringing some photos into Picasa to see [TS]

  the face recognition it's not work [TS]

  okay yeah it worked about as well as the [TS]

  iPhone one but the rest of the Picasa [TS]

  experience was not up to the iPhoto [TS]

  level polished for me I also didn't like [TS]

  the Google software updater that gets [TS]

  this little clause into your system and [TS]

  you can't ever get rid of it and it's [TS]

  constantly popping up saying hey some [TS]

  Google app you have needs to be updated [TS]

  I was like I'm not even running a new [TS]

  Google app so you just did a persistent [TS]

  daemon process then you hunt it down and [TS]

  find the launch D item that's making it [TS]

  launch and try to kill it but the next [TS]

  time you install anything from Google [TS]

  its back and that turned me off was to [TS]

  like a real player ish kids ask your [TS]

  parents about real Blair [TS]

  so anyway vlogger and Picasa tiring [TS]

  tiring the names is uh is making me [TS]

  realize something that I didn't realize [TS]

  when I just tried Google Plus because [TS]

  Google+ came out I got the invite I [TS]

  started playing with it I didn't read [TS]

  all the stories about it and like a [TS]

  Steve Levy levy I don't hire brands last [TS]

  name I'll go I'll go with levy another [TS]

  old school Mac guy from way back in fact [TS]

  I've got an autographed copy of his book [TS]

  insanely great about the creation of the [TS]

  Macintosh so you met him and you signed [TS]

  your book but you don't know how to [TS]

  pronounce his name he did not sign my [TS]

  book I got a signed copy of the book [TS]

  from the bookstore you know and I [TS]

  author's like sign a whole bunch of [TS]

  books and I leave them on the shelf [TS]

  I know ubers or whatever I didn't know [TS]

  that yeah so anyway I do have a signed [TS]

  copy of that book it's a little bit rose [TS]

  tinted glasses kind of about the early [TS]

  days of the Mac development but anyway [TS]

  he's an old Mac guy he spent a year [TS]

  apparently on and off interviewing [TS]

  people at Google about Google+ and it [TS]

  frames it his story frames that has sort [TS]

  of a bet the company type of thing where [TS]

  Google was realizing that it's not [TS]

  enough to just be the place where people [TS]

  search for stuff and you sell ads and [TS]

  things everything online was going [TS]

  social so they needed to not just have a [TS]

  social aspect or a separate social thing [TS]

  like buzz or whatever but they have to [TS]

  reform the company in the image of not [TS]

  in the image of Facebook but more people [TS]

  centric rather than data centric because [TS]

  that's how people seem to be relating [TS]

  online and yet look at look at the [TS]

  Google+ URLs that were given yeah that's [TS]

  the thing you probably like that you [TS]

  probably that's your probably favorite [TS]

  feature of Google+ I was told that [TS]

  that's temporary there was some thread [TS]

  about that and I saw on Google+ with [TS]

  some unofficial great so here's a here [TS]

  before you get into it here's what we're [TS]

  talking about right now if you were to [TS]

  go to your profile or your friends [TS]

  profile on Google+ it'll say plus [TS]

  google.com slash and it'll have is it a [TS]

  16 character string of numbers is it 18 [TS]

  I think it's like more than that it's [TS]

  like 40 or something it's a long long [TS]

  stringing numbers slash posts so so you [TS]

  know my url is plus google.com slash one [TS]

  five eight seven four nine I mean it's [TS]

  like remember the one where data was [TS]

  setting a passcode and he just reads the [TS]

  passcode and it's like a thousand [TS]

  characters long and he does it just like [TS]

  a very good Android would reciting it [TS]

  perfectly uh it's like that and it just [TS]

  it's so weird that that's like I get [TS]

  everybody when I tweeted about this when [TS]

  I tweeted about this I got a ton of [TS]

  responses from people saying we'll go to [TS]

  G+ tio and you can you can get a nice [TS]

  Google+ URL well it's not a Google+ URL [TS]

  it's a URL shortener that all it does is [TS]

  redirect so you you enter in your [TS]

  Google+ number your 40 string character [TS]

  and then you tell it the name that you [TS]

  want that to redirect to and essentially [TS]

  then you've grabbed that name well I [TS]

  could have entered your name there's no [TS]

  checks there there's nothing that [TS]

  prevents me from making up a name or [TS]

  using yours if you don't happen to have [TS]

  already gotten it it's a third party [TS]

  thing it's not run by Google other [TS]

  people will say oh well just use a you [TS]

  know Google profiles will work so go to [TS]

  profiles google.com slash your name well [TS]

  that only works if you actually had [TS]

  already set up a Google profile prior to [TS]

  Google+ which eight Google profiles and [TS]

  and I didn't so that's not there so [TS]

  you've got this crazy URL it just shows [TS]

  it just shows that as much as Google is [TS]

  trying to be more personal that this is [TS]

  an epically huge failure of being more [TS]

  social me oh I want to check out your [TS]

  Google+ who are you oh well I guess you [TS]

  could search for my name or maybe you [TS]

  could search for my email but I'm not [TS]

  sure did I use my gmail address or my [TS]

  other one I can't remember so I think [TS]

  Google would say they do want you to [TS]

  search but first let me tell you what I [TS]

  call reading with variable if you did [TS]

  the profile thing before Google+ lunch [TS]

  and you pick the profile name the fact [TS]

  that that profile name doesn't work is [TS]

  just because Google+ hasn't integrated [TS]

  it yet the plan is from what I [TS]

  understand to make whatever you picked [TS]

  is your Google profile name work but [TS]

  what if I picked a Google profile name [TS]

  with a different account on Google than [TS]

  I used with this one [TS]

  well there is a there is a link [TS]

  somewhere in there where it says do you [TS]

  want to have a better URL click this [TS]

  link and you can change it and you click [TS]

  the link and it leads you to a screen [TS]

  that has no place for you to change it [TS]

  and the explanation for that was that [TS]

  they just haven't finished yet basically [TS]

  I haven't even found that screen Google+ [TS]

  is not a completely baked yet I'm [TS]

  surprised doesn't have a beta label [TS]

  someone on Twitter was saying you know [TS]

  it's not like Google+ is beta well [TS]

  they're calling it what was it we were [TS]

  talking about this on another show [TS]

  they're calling it a wasn't beta it was [TS]

  like a live test or what was the [TS]

  chatroom help me out here what are they [TS]

  calling doesn't matter what they call [TS]

  that the bottom line is doesn't matter [TS]

  what they call Gmail was called a beta [TS]

  for how many years two years it limited [TS]

  field tests are calling it a field test [TS]

  all right I saw it yeah so again I [TS]

  wouldn't call even though they don't say [TS]

  beta it's clear that this is not [TS]

  completely done but still isn't that [TS]

  isn't that the one thing that people [TS]

  wonder about only people care about URLs [TS]

  or geeks like us that also just know [TS]

  that's not true what if my twitter ID [TS]

  was one nine eight seven five four four [TS]

  one seven wqr are two seventy-five [TS]

  shocked the number of people who do not [TS]

  know how to get to someone's Twitter [TS]

  page they nobody knows how to type [TS]

  twitter.com slash username except for [TS]

  people listening to this show I [TS]

  guarantee you they just go to Twitter [TS]

  and they search or something really Hey [TS]

  they haven't yes that's how we're at [TS]

  scrappy yeah the other thing I'll point [TS]

  out is their URLs even though it has [TS]

  that big giant number in there [TS]

  it's Google+ comm slash big giant number [TS]

  slash posts and big giant number [TS]

  redirects to slash post there's no [TS]

  question mark no query string there's no [TS]

  fragment they don't have that stupid [TS]

  hash mark exclamation yeah those are two [TS]

  that's the worst [TS]

  so it could have been worse isn't you [TS]

  know you want to go real cool there's no [TS]

  like J session ID Java crap you know the [TS]

  URLs can be much worse than what they [TS]

  have here and yes it isn't knowing they [TS]

  have a number instead of username but I [TS]

  assume they will fix it [TS]

  ah but you're angry about it I can see [TS]

  I'm not happy with it because it just [TS]

  represents to me that the fact that no [TS]

  matter how pretty you make it behind the [TS]

  scenes Google is a robot it's not a [TS]

  human being I think you are reading too [TS]

  much into that fall much false all right [TS]

  but anyway let me develop blogger and [TS]

  Picasa thing so the the thing I was [TS]

  trying to get at was that in theory and [TS]

  I'm seeing a little bit this in practice [TS]

  this whole effort is basically trying to [TS]

  turn the entire company around that's [TS]

  why this Google+ is integrated into so [TS]

  many other aspects of their business [TS]

  that they want people to think more [TS]

  about themselves their relationships and [TS]

  their friends when I think about Google [TS]

  versus thinking about that search box [TS]

  and the thing that leads you elsewhere [TS]

  and retiring these other names is a [TS]

  natural part of that because they're [TS]

  trying to get they picked Google+ as [TS]

  their brand and they're trying to get [TS]

  unified branding on this new message and [TS]

  every other brand that they have out [TS]

  there that's related to people or [TS]

  relationships like bloggers here is my [TS]

  stuff that I say Picasa here are my [TS]

  pictures they want to keep those [TS]

  features probably but they don't want to [TS]

  distract from the Google+ brand so the [TS]

  bottom line is the Google+ seems like a [TS]

  much bigger deal to the company then it [TS]

  may initially seem based on their tepid [TS]

  Facebook clone with circles thing that [TS]

  you've been hearing about people using [TS]

  and by the way people who are asking for [TS]

  invites or we don't have invites or an [TS]

  upset you're not missing anything that's [TS]

  it's a half-finished piece of software [TS]

  you'll get to join it soon enough think [TS]

  about when everyone else was on Gmail [TS]

  and you couldn't get an invite [TS]

  eventually you got on Gmail its email [TS]

  right the what Google would probably [TS]

  hope is that it is less exciting that [TS]

  you think once you get on it because [TS]

  they just want it to become a natural [TS]

  part of your life and not this amazing [TS]

  new interesting thing like it's not [TS]

  suppose to be a novelty they want it to [TS]

  be integrated into your life the same [TS]

  way Gmail and Google search are it's [TS]

  just another part of your day so it will [TS]

  come to you eventually there are no more [TS]

  invites as far as I know nobody has them [TS]

  right for a brief period of time they [TS]

  did have them but apparently they were [TS]

  being too widely spread so if I add [TS]

  somebody in my circle to a circle right [TS]

  now and I enter in their email address [TS]

  that's not really inviting them that's [TS]

  just putting them in and what does that [TS]

  do [TS]

  yeah the bunch of people saying well if [TS]

  you tagged someone in a photo they get [TS]

  an automatic invite if you put someone [TS]

  in a circle they get an invite yeah [TS]

  there was all sorts of backdoors when [TS]

  they first took away the invites to [TS]

  where by somehow [TS]

  attaching them to some activity of your [TS]

  own in Google+ they would get a [TS]

  legitimate invite I think they've [TS]

  stopped all those little holes with the [TS]

  invites from [TS]

  escaping but because I tried them a few [TS]

  times in it didn't work but luckily I [TS]

  gave the one invited it actually did [TS]

  give was to my wife on the day I signed [TS]

  up and that invite work for her and then [TS]

  I quickly took away the invites so for [TS]

  anyone asking I have no invites to give [TS]

  out nobody has any invites to give out [TS]

  I'm sure there'll be more when they're [TS]

  back just be patient you wouldn't be [TS]

  saying it quite so in quite such a [TS]

  self-contented way if you were one of [TS]

  the people that wanted to try it and I [TS]

  think most of the time when I'm not in [TS]

  on an invite thing I'm like I'll see it [TS]

  when it comes out that's what you say [TS]

  but you don't really feel that well it [TS]

  because I'm usually not even allowed [TS]

  invites one thing I didn't get invite [TS]

  for I was annoyed and I forget what it [TS]

  was I can't remember now it wasn't Gmail [TS]

  because I had to wait a while for that [TS]

  invite there was some service that most [TS]

  people wouldn't care about and it was [TS]

  the one that I was annoyed that didn't [TS]

  get an invite out I'm more annoyed when [TS]

  I don't get an invite to an obscure [TS]

  service they don't like five people in [TS]

  the world will actually like and I'm one [TS]

  of the five and I didn't get an invite [TS]

  versus something like Google+ it's [TS]

  supposed to be for everybody and I [TS]

  didn't happen to get one so what I would [TS]

  just wait so yeah well try not to talk [TS]

  about Google+ for the people who can't [TS]

  see it I'm sure I do like the little [TS]

  animations when you add somebody to you [TS]

  have you tried adding somebody to one of [TS]

  your circles and they're already in [TS]

  there I haven't tried to try that and [TS]

  watch the animation see what happens how [TS]

  many circles do you have to have like [TS]

  three or do you use the default ones I [TS]

  have I don't use the default ones I have [TS]

  I haven't deleted all default ones I get [TS]

  one degree ten circles but some of them [TS]

  are neat idea fault like I have a [TS]

  following circle because it was a [TS]

  default but it's got zero people in it [TS]

  my Apple nerds one is filling up fast [TS]

  now when you when you put people into [TS]

  your apple new group do it depending on [TS]

  their setting you could notify them that [TS]

  you've done that right I don't know I've [TS]

  just been putting people in I don't know [TS]

  if it's sending notifications I [TS]

  apologize if it is I try not to do [TS]

  things that make people send I don't [TS]

  even know if there's a setting for that [TS]

  we're all just learning here I'll just [TS]

  figuring out how this works out and one [TS]

  more thing in Google+ some another [TS]

  person on Twitter was talking to me [TS]

  about Google scaling you know the fact [TS]

  that I always say they're so great at [TS]

  operations but now they had to limit [TS]

  their invites and as I [TS]

  last show limiting invites maybe part of [TS]

  how they scale now someone else was [TS]

  complaining that they were getting bad [TS]

  responses from the server like [TS]

  overcapacity equivalent of the fail [TS]

  whale I have not seen a single thing in [TS]

  Google+ that has not allowed me to do [TS]

  what I wanted no server errors no delays [TS]

  no messages no nothing like that [TS]

  some people have apparently but the idea [TS]

  that because Google is good at [TS]

  operations mean they can launch a [TS]

  brand-new product this pervasive on day [TS]

  one and scale to a hundred million [TS]

  people within the first five hours [TS]

  that's not the way scaling works you [TS]

  build it to scale so that 100 million [TS]

  people eventually are led in by you at a [TS]

  reasonable pace you don't have to [TS]

  rewrite the application in a [TS]

  counterexample this would be Twitter [TS]

  where they built it it built it in an [TS]

  expedient manner I don't know what the [TS]

  user originally I think they just use [TS]

  rails the use my sequel in the backend [TS]

  whatever the user was built it was built [TS]

  in a conventional manner and they had to [TS]

  rewrite it at least once possibly [TS]

  multiple times during their scale-up [TS]

  because they hadn't built it to scale up [TS]

  to hundreds of millions of people Google [TS]

  everything they build is built to scale [TS]

  the hundreds and billions of people that [TS]

  doesn't mean that on day one it supports [TS]

  a hundred million people you don't have [TS]

  to work out the bugs figure out where [TS]

  the bottlenecks are but their [TS]

  infrastructure supports it so there's [TS]

  going to be no point in the next two [TS]

  months or whatever where they say oh my [TS]

  god we really screwed this up we have to [TS]

  rewrite Google+ from scratch because [TS]

  Twitter was basically rewritten from [TS]

  scratch at least once possibly multiple [TS]

  times and you could do that with Twitter [TS]

  because it's a simple enough service but [TS]

  you can't really go to Google+ that's [TS]

  what me that's what I mean when I say [TS]

  Google has the infrastructure to scale [TS]

  any product you think of an idea like [TS]

  Google Blog buzz or even wave which had [TS]

  some performance difficulties I you know [TS]

  if if they had decided to stick with [TS]

  that their infrastructure would have [TS]

  supported scaling to to millions of [TS]

  users so everything they build has to [TS]

  pass that bar and they have the [TS]

  infrastructure to make it work already [TS]

  it's just a question of figuring out how [TS]

  best to deploy it on an infrastructure [TS]

  and of course fixing bugs and stuff like [TS]

  that so that's why they have to have a [TS]

  slow rollout instead of the big bang [TS]

  release because I mean they're just fix [TS]

  you know this features of their existing [TS]

  software there's bugs in the software [TS]

  and some of those bugs are going to our [TS]

  Navy performance-related but I guarantee [TS]

  you they will not entirely need to [TS]

  rewrite Google+ in six months that's [TS]

  what I mean one that their operations [TS]

  are ready to go to web scale for [TS]

  any type of application which is [TS]

  impressive when you think about it [TS]

  because very few other companies like a [TS]

  company can have the expertise to build [TS]

  a web scale application that scales to [TS]

  millions and millions of people but it's [TS]

  much it's much harder to make a generic [TS]

  infrastructure on top of which anyone [TS]

  can write any application they think of [TS]

  that also scales to millions of people [TS]

  you know what I mean because having [TS]

  expertise to do do a one-off like to do [TS]

  what Twitter did like Twitter has [TS]

  figured out how to make Twitter scale to [TS]

  millions and millions of people right [TS]

  but if you said great Twitter well I [TS]

  have this great idea I want to do [TS]

  something in it and it works exactly [TS]

  like Google+ can I build that on top of [TS]

  your infrastructure they're gonna say no [TS]

  because our infrastructure is designed [TS]

  for Twitter it's not a general-purpose [TS]

  infrastructure for building web scale [TS]

  applications so that's something that [TS]

  Twitter for example doesn't have the [TS]

  Google does sometimes is a weakness for [TS]

  Google because when they buy these other [TS]

  companies and they bring them in-house [TS]

  to say okay step one is you have to need [TS]

  to take your existing application and [TS]

  port it to our infrastructure because [TS]

  we're not going to run your crappy [TS]

  custom infrastructure built on whatever [TS]

  the heck you're using PHP and some [TS]

  MongoDB thing off to the side and a [TS]

  bunch of ec2 instances whatever you're [TS]

  doing scrap that you've got to port your [TS]

  application to our platform that takes [TS]

  sometimes a year that's a little bit too [TS]

  much kind of not invented here drinking [TS]

  the kool-aid everyone has to conform to [TS]

  the Google way of doing things and they [TS]

  pay the price for that and that that's [TS]

  you know when a company goes into Google [TS]

  and you don't hear from them for a year [TS]

  nothing happens for a year it's because [TS]

  they're too busy according to the Google [TS]

  platform Microsoft did the same thing [TS]

  remember with hotmail when they [TS]

  purchased hotmail they want to deport [TS]

  hotmail to Windows yeah and that didn't [TS]

  work out so well and they went back to [TS]

  Unix every company has that I don't know [TS]

  there's probably probably on Windows now [TS]

  permanently but they did try to bring it [TS]

  to Windows way back in the day and it [TS]

  didn't work out and I guess they I'm [TS]

  assuming they made another run at it and [TS]

  improve their service software now it is [TS]

  running on Windows I don't know but that [TS]

  that idea of when when you acquire a [TS]

  company part of their assimilation is to [TS]

  take whatever technical stuff they did [TS]

  for their platform and port it to your [TS]

  platform as you know that's not I don't [TS]

  know but obviously the benefits of that [TS]

  is like get all the wood behind one [TS]

  arrow and just have everyone focusing in [TS]

  one direction and improvements your [TS]

  infrastructure benefit all your products [TS]

  but the downside is is a big time suck [TS]

  for basically a lateral move [TS]

  move and if you're in a hurry it's like [TS]

  why did you buy this little company if [TS]

  they were fast and innovative and doing [TS]

  something interesting [TS]

  you're now basically strolling them and [TS]

  maybe that's fine if you really just [TS]

  wanted the talent and you just wanted to [TS]

  keep them from being a competitor but it [TS]

  does seem to be a common a common theme [TS]

  in acquisitions of web companies like [TS]

  they it's kind of like if you bought an [TS]

  application company this doesn't really [TS]

  happen but imagine if Apple bought an [TS]

  application that was written for a [TS]

  different platform and didn't run on the [TS]

  Mac at all they said okay well step one [TS]

  is you have to take your code that you [TS]

  wrote in part of the Coco they're like [TS]

  well that's a hole there at practically [TS]

  you bought us and our application only [TS]

  runs on Windows and maybe you should [TS]

  have thought of that before you bought [TS]

  us is the same thing of Google buying [TS]

  companies saying well our app doesn't [TS]

  run on Google's infrastructure runs on [TS]

  our own infrastructure and rewriting is [TS]

  like rewriting the whole thing so why'd [TS]

  you even buy us it seems less crazy [TS]

  because it runs like well I see this [TS]

  through a web browser and now when [TS]

  Google bought it I'll see it through the [TS]

  same web browser so what there's no work [TS]

  there whereas if Apple bought a Windows [TS]

  application we would expect oh it's [TS]

  going to take those guys a while to [TS]

  rewrite that because we know it doesn't [TS]

  run on Windows or we don't think about [TS]

  where do applications that we see [TS]

  through a web browser where do they run [TS]

  because they run somewhere they run on [TS]

  they run a hardware in a data center [TS]

  that's set up with hardware and software [TS]

  infrastructure even though we don't see [TS]

  that that's it exists you know so I [TS]

  think when web companies are acquired we [TS]

  just assume it'll be a smooth seamless [TS]

  transition but it's the same type of [TS]

  thing as a client-side software is just [TS]

  less visible to us invisible software [TS]

  invisible software decisions yeah less [TS]

  visible anyway if you work in [TS]

  server-side software you can't help but [TS]

  think about like company X acquired [TS]

  company Y oh geez I wonder what company [TS]

  X had for their infrastructure and how [TS]

  that's going to work with company Y [TS]

  sometimes the best acquisition can be [TS]

  when you get acquired by somebody who [TS]

  has no existing infrastructure or your [TS]

  infrastructure is better than theirs [TS]

  because then you don't need to try to do [TS]

  the integration yeah they just say we're [TS]

  going to use your thing your thing is [TS]

  better than what we got we're going to [TS]

  pour our stuff to your thing you know [TS]

  there's actually that's it that's a [TS]

  really kind of interesting point that [TS]

  you're making because a big part I've [TS]

  had I've sold two websites of note and [TS]

  probably wouldn't need to mention [TS]

  anything before that but the first one [TS]

  was [TS]

  Court which I wrote the the I did the [TS]

  software engineering I guess you would [TS]

  call it the you know the development [TS]

  part and Dan cedar home did the design [TS]

  part of that and when we wrote that in [TS]

  rails and it was one of the first I [TS]

  guess I don't know if well-known is the [TS]

  right word but it was one of the first [TS]

  like big rail sites that that was out [TS]

  there and I remember when we were [TS]

  talking with some different companies [TS]

  that wanted to acquire it it eventually [TS]

  went to a Gary Vaynerchuk but before him [TS]

  we're talking to some other let's just [TS]

  say there was a company in San Francisco [TS]

  in another in New York that we were [TS]

  talking to about it and at that point [TS]

  today rails writing in rails but oh [TS]

  great he wrote in rails good good back [TS]

  then it was like nobody really knew what [TS]

  it was it was very early in the days of [TS]

  rails and it was it was like a liability [TS]

  it was like a liability that that it was [TS]

  certain in Rio I was not in Pete can you [TS]

  could can you rewrite it in PHP we got [TS]

  that question a number of times say no [TS]

  but you can rewrite it in PHP if you [TS]

  write and that's that's the thing it's I [TS]

  said well why is that what your current [TS]

  infrastructure is in is that what your [TS]

  other apps and things are in well no [TS]

  they're all in something different but [TS]

  we just figured PHP you know just doing [TS]

  that I've been seeing those letters a [TS]

  lot in my info world magazine so I [TS]

  figured yeah PHP right they knew it was [TS]

  just that that was what they those those [TS]

  examples of people that's the worst part [TS]

  people who have no infrastructure of [TS]

  their own but reject yours just because [TS]

  they haven't heard of it so they're they [TS]

  have nothing to bring to the table [TS]

  except fear and ignorance and will [TS]

  reject your but take a point you make [TS]

  because for a lot of people they [TS]

  automatically is well you'll have to [TS]

  you'll have to convert it to whatever [TS]

  our infrastructure is well the worst [TS]

  part of those situations is that the [TS]

  people who are selling the company are [TS]

  the people who own the company and [TS]

  usually aren't the people who are [TS]

  writing to the code and not the people [TS]

  who are wedded to the code so they don't [TS]

  really care like if after the [TS]

  acquisition and they get their big cash [TS]

  exit or whatever their golden handcuffs [TS]

  are to stick around for they don't care [TS]

  if yeah yeah but as part of [TS]

  they'll have all my guys rewrite in Java [TS]

  yeah yeah they just want to that's their [TS]

  exit strategy they just want to get the [TS]

  money and get out and they're not crying [TS]

  over the fact that was rewritten and [TS]

  even when the people involved are tied [TS]

  to it so for example there was a I can't [TS]

  believe I can't remember his name some [TS]

  of the chatroom help me hacker news dude [TS]

  uh you can help me Dan guy who wrote [TS]

  news dot Y Combinator dot-com the vie [TS]

  web guy I don't know you think I'm good [TS]

  with names I'm worse than you look this [TS]

  up chat room come on they're on a lag [TS]

  they've got a like a five-second delay [TS]

  sorry I just blanked on his name Paul [TS]

  Graham Paul Graham he didn't write the [TS]

  software well no I think he was he's a [TS]

  big Lisp dude and they wrote via web in [TS]

  Lisp as the first web store and Lisp was [TS]

  their big technical right but he didn't [TS]

  write I thought you meant the author of [TS]

  that the software behind news dot Y [TS]

  Combinator calm no not it he runs he's [TS]

  behind that well if we just said the Y [TS]

  Combinator guy courses Paul Graham [TS]

  uh-huh anyway the boy I thought you [TS]

  would I thought you were gonna talk to [TS]

  me about like the guy wrote the software [TS]

  that powered the thing I know this is [TS]

  before he was rich and famous he was a [TS]

  starving [TS]

  wait no Paul Graham was born rich and [TS]

  famous everybody is always known who he [TS]

  was oh no so he wrote he wrote uh [TS]

  this web-based store way back in the day [TS]

  and he wrote it and Lisp [TS]

  uh and he sold his company to Yahoo and [TS]

  it became Yahoo stores Yahoo eventually [TS]

  rewrote Yahoo yeah [TS]

  they eventually rewrote all the software [TS]

  and today right PHP see ya who had its [TS]

  own infrastructure and they stuck with [TS]

  this for a while but eventually as he [TS]

  became separated from them or maybe this [TS]

  was part of his separation they ended up [TS]

  rewriting and that is an example of even [TS]

  though the person who is responsible for [TS]

  selling the company like he had [TS]

  ownership of the company and he was [TS]

  totally he's totally a lisp nerd like if [TS]

  you read his essays he loves lispy [TS]

  thought it was a big advantage he sold [TS]

  the company and still he ended up [TS]

  getting rewritten and yahoo didn't even [TS]

  have a very good infrastructure at that [TS]

  point they just rewrote it in basically [TS]

  a different language because they didn't [TS]

  have enough people who understood Lisp [TS]

  or whatever so this can happen no matter [TS]

  what [TS]

  but again at the end of the day he did [TS]

  get his big exit and now he's a venture [TS]

  capitalist and he got to write all these [TS]

  essays about how [TS]

  list was the big competitive advantage [TS]

  to his store and that's why he's rich [TS]

  now and you're not because he wrote a [TS]

  thing enlist but then everyone who reads [TS]

  that Bull makes him snide comment well [TS]

  if it was so great why'd they rewrite it [TS]

  and he will say well they made a mistake [TS]

  doing that and they will have a big [TS]

  debate bla bla bla but you know the [TS]

  infrastructure that runs your web based [TS]

  application is it's very visible to the [TS]

  people who work on it and it makes a big [TS]

  difference to to the success of the [TS]

  product and the companies who are either [TS]

  being acquired and are making [TS]

  acquisitions so the big Facebook [TS]

  announcement just just came out Facebook [TS]

  announcement what is that they're [TS]

  basically they you can video call [TS]

  anybody who's on facebook chat [TS]

  one-to-one Skype video amongst everyone [TS]

  tax yeah we talked about that last week [TS]

  is they just just announced just now [TS]

  just happened you heard it first [TS]

  they're pretty fast huh you knew about [TS]

  last week though you said they were [TS]

  doing some sort of deal with yeah yeah I [TS]

  knew all about that and there you go [TS]

  so let me use the Google pool before [TS]

  that do use the Google+ hangout so you [TS]

  hanging out I still have not tried it [TS]

  again I said it's probably not for me I [TS]

  think would be gratefully idea the idea [TS]

  I would so hang out with you on Google+ [TS]

  everyday yep the real version of hanging [TS]

  out is more like what teenagers do were [TS]

  just like ambient whereas when when [TS]

  adults do any video chat I feel like [TS]

  they they feel like there's an [TS]

  obligation to like it's a telephone it's [TS]

  an obligation to interact with the [TS]

  person who's now on the video thing [TS]

  versus it's just taking the window with [TS]

  everybody you want it and chucking it [TS]

  off to the side and continuing to do [TS]

  what you're doing like cuz if you're [TS]

  actually hanging out with somebody [TS]

  you're not constantly staring at them [TS]

  and making eye contact and talking [TS]

  you're just hanging out you know you [TS]

  know used to hang out when you're a [TS]

  teenager you didn't have you had no no [TS]

  place to go nothing to do no agenda no [TS]

  you were just there together hanging [TS]

  around how would you go and when you [TS]

  were doing that where would like what [TS]

  play would you be over someone's house [TS]

  or would you go somewhere you know would [TS]

  be at their house right there mom it'd [TS]

  be there be weird how's the good who's [TS]

  those basements in the head oh I wasn't [TS]

  allowed to have video game consoles as a [TS]

  kid so I would be over my friend's house [TS]

  who had video game consoles and they [TS]

  would be in the basement and you would [TS]

  be isolated [TS]

  you know we'd always wind up we always [TS]

  want have a don carter's i don't know [TS]

  what that is the bowling alley [TS]

  no place even if the greasy fries [TS]

  discusses what happens we give them in [TS]

  Florida yeah so we had diners Long [TS]

  Island has good diners and they were [TS]

  open late [TS]

  we had a Denny's that's not a diner now [TS]

  it's not that's crashed [TS]

  daddy's come on it's horrible it was the [TS]

  one place he could go there'd be open at [TS]

  3:00 a.m. yeah did you travel I hop at [TS]

  least oh not those were well yeah but [TS]

  they were terrible in that area [TS]

  terrible Denny's was like a bomb a bomb [TS]

  above and I'm just saying if you don't [TS]

  have real diners so where I don't know [TS]

  where real diners are I mean they're not [TS]

  just in New York no no I think they have [TS]

  them everywhere except tomorrow [TS]

  New York Metro has good diners but there [TS]

  must be good diners in the rest of the [TS]

  country to somewhere but probably not in [TS]

  the south you just got Waffle House and [TS]

  thanks I guess the worst all right so [TS]

  the final bit of follow up I have this [TS]

  is a quick one so I've been spending my [TS]

  time since the last show besides working [TS]

  and you know taking care of the kids and [TS]

  making dinner and all that stuff writing [TS]

  and I've actually completed my lion [TS]

  article it's submitted to ours they're [TS]

  busily editing it I've already made a [TS]

  couple of changes this again just [TS]

  because I submitted that's nice ina [TS]

  still still going in there making little [TS]

  tweaks fixing screenshots [TS]

  updating a few words here and there I [TS]

  hope they will be done editing it within [TS]

  a day or two they'll send it back to me [TS]

  and I will incorporate my changes and [TS]

  then it will just be stewing in the CMS [TS]

  waiting at the publish button meanwhile [TS]

  I will be frantically running around [TS]

  finding all the things I forgot to write [TS]

  about and trying to shove them in I will [TS]

  try to leave it alone because I actually [TS]

  I I was gonna say I was going to [TS]

  interrupt you and say I actually have a [TS]

  little tidbit of insider information [TS]

  about how you actually write your [TS]

  article I don't know if I should share [TS]

  that publicly or not then we just do a [TS]

  whole show about how this did this is [TS]

  specific to just to this article [TS]

  our second sponsor today and by no means [TS]

  a second-place sponsor is MailChimp calm [TS]

  these guys have done so much to support [TS]

  five-by-five we love them they make it [TS]

  easy to design email newsletters you can [TS]

  share these things on social networks [TS]

  you can integrate with all the services [TS]

  you already use you can design your own [TS]

  newsletter so you can use the ones that [TS]

  are created by these really awesome [TS]

  famous web [TS]

  designers they're all there it's all [TS]

  free and they have tons of really cool [TS]

  integrations to they have something [TS]

  called social Pro which layers your [TS]

  mailing list with public social data [TS]

  it's really really cool Google Analytics [TS]

  integrations autoresponders iOS app [TS]

  integration it's all and it's all free [TS]

  twelve thousand emails a month to up to [TS]

  two thousand subscribers there has not [TS]

  been a better time to join MailChimp [TS]

  check them out at MailChimp comm sign up [TS]

  for free and in doing so you will be [TS]

  supporting this show so thank you so the [TS]

  articles in the CMS it's in the CMS it's [TS]

  ready to go you're gonna still be trying [TS]

  to go yet they're still editing it but [TS]

  yeah I will try not to keep editing it [TS]

  but I do have some stats about the [TS]

  article that I gathered before let's [TS]

  hear them if you give an overview on [TS]

  this so words of notes that I took this [TS]

  is a rough estimate because I have notes [TS]

  in simple note which is a great [TS]

  application that I learned about from [TS]

  Gruber that I use simple note at WotC [TS]

  because as a iPad interface but it also [TS]

  has a web interface because I knew when [TS]

  I came back home my wife would take your [TS]

  iPad back and so I can just pull up the [TS]

  simple note application website and see [TS]

  all my notes even though I wrote them on [TS]

  the iPad so I took notes in simple note [TS]

  at WABC and I also have been taking [TS]

  notes for right now six months a year [TS]

  online basically as soon as I'm done [TS]

  with one OS review and it's published [TS]

  and out the door I usually start a [TS]

  document with notes on the subsequent OS [TS]

  and I'll start with like whatever my [TS]

  notes are what I think it's going to be [TS]

  and every time we learned in Thibodaux [TS]

  I'll add to it or whatever so I had [TS]

  about 20,000 words of notes of those two [TS]

  sources combined that's mostly an [TS]

  outline form and by the way long know [TS]

  this here's a little tip and trick for [TS]

  you if you open up TextEdit and you hold [TS]

  down the option key and hit tab it puts [TS]

  you into this really crappy pseudo [TS]

  outliner mode I'll give you if you don't [TS]

  want to if you don't want to spend the [TS]

  money from the outliner which is a real [TS]

  outline application and it's great you [TS]

  just want to use TextEdit [TS]

  option tab and then shift tab to an [TS]

  indent that's what I do my show notes in [TS]

  for these shows too is the poor man's [TS]

  outlining mode it's better than trying [TS]

  to do the outline yourself with just [TS]

  regular tabs option tab will give you [TS]

  the little bullets and indent block [TS]

  indent stuff for you and everything so [TS]

  that's what my [TS]

  free hand lines note certain so those [TS]

  notes combined 20,000 words screenshots [TS]

  taken this is the number of screenshots [TS]

  I took on all the various machines I've [TS]

  been collecting them all in dropbox [TS]

  dropbox has been a real aid to this [TS]

  writing process versus the old way of me [TS]

  taking screenshots you know if you have [TS]

  seven different hard drives and three [TS]

  different machines that you're running [TS]

  the OS on you have to make sure you [TS]

  don't lose any screenshots and put them [TS]

  all together especially I lost a couple [TS]

  screenshots even this time when I would [TS]

  reformat and reinstall and forget that I [TS]

  was just writing over the screenshots I [TS]

  had taken in the previous install this [TS]

  was before I had bothered to get Dropbox [TS]

  working online because there were some [TS]

  hacks you had to do so once I got that [TS]

  up and running online that made it a lot [TS]

  easier for me I've taken 397 screenshots [TS]

  totaling 214 megabytes this review hi [TS]

  this is amazing images in the article [TS]

  this is how many of those 397 actually [TS]

  made it into the article [TS]

  okay and obviously they're not all [TS]

  visible some of them was like you click [TS]

  to make bigger and as a separate image [TS]

  and stuff like that 124 so more than [TS]

  half almost like a quarter of the [TS]

  articles and that's a total of twenty [TS]

  five point three megabytes thanks to the [TS]

  magic of you know compression printed [TS]

  pages if you were to view this article [TS]

  in the web browser and a single page and [TS]

  just print and I didn't actually print [TS]

  it I just did print a PDF in the time [TS]

  when a page it was eighty five eight and [TS]

  a half by eleven pages oh man a number [TS]

  of links this is also a rough estimate I [TS]

  just did a search and replace to find [TS]

  out how many there are four hundred and [TS]

  fifty six links most mostly to Simpsons [TS]

  quotes though there are no Simpsons [TS]

  quotes linked in this review sorry to [TS]

  disappoint but there are some most to [TS]

  links about Spock yeah number of times [TS]

  I've hit saved since April 2011 and I'm [TS]

  measuring this because BBEdit makes [TS]

  backup copies of your thing you can [TS]

  configure it to make backup copies [TS]

  locally I use this in addition to Time [TS]

  Machine just because you know why not [TS]

  have another backup it doesn't sure [TS]

  fruit so I just went into my backup [TS]

  directory and looked at how many copies [TS]

  of this document are in there 2065 [TS]

  backup copies of this document in my P V [TS]

  edit backup folder since [TS]

  April I think there were ones before [TS]

  that I think I might have done a backup [TS]

  purge at that point and that's only from [TS]

  one machine I did most of the writing on [TS]

  one machine but occasionally I've [TS]

  written elsewhere and those backup [TS]

  copies don't count the number of words I [TS]

  posted this to Twitter twenty-seven [TS]

  thousand three hundred and thirty five I [TS]

  think that's not a record for me I think [TS]

  I went over that for the tiger review [TS]

  and a couple other ones but the thing [TS]

  that makes the thing that makes your use [TS]

  feel long is it people like oh how many [TS]

  pages is it and what they want to know [TS]

  is how many links are there and a little [TS]

  number line at the bottom but that's [TS]

  meaningless because those are not pages [TS]

  like again there will be little links [TS]

  with number line at the bottom of this [TS]

  thing too but they're not equal lengths [TS]

  they're just kind of split roughly into [TS]

  sections [TS]

  if one section seems like it's going on [TS]

  for too long like you have to hit page [TS]

  down 17 times so it's like alright split [TS]

  that guy and spread it out I know people [TS]

  don't like pagination and I think you're [TS]

  doing it to get more page views but [TS]

  honestly for articles like this it is [TS]

  not to get more page views if you look [TS]

  at the if you look at the page view [TS]

  graph of how many people read page 1 [TS]

  page 2 page 3 that is a histogram [TS]

  historically the review my reviews look [TS]

  like a big spike around page one two and [TS]

  three then a gigantic drop-off on a huge [TS]

  value in the entire middle and then a [TS]

  big spike on the last page because [TS]

  people start reading it realize it's [TS]

  boring skip the last page gets inclusion [TS]

  that's and there's a long tail people [TS]

  who read the entire thing in the middle [TS]

  so we're not splitting it up to try to [TS]

  get more page views because if we put [TS]

  into three pages we would get all the [TS]

  same page views because nobody reads the [TS]

  middle umpteen pages right but the [TS]

  reason we split it up is because did you [TS]

  know well are splits things up because [TS]

  they sell a premier subscription which [TS]

  lets you view articles all in one page [TS]

  but honestly look at an article this big [TS]

  all on page is not a great experience [TS]

  because when if you're in the middle of [TS]

  reading unless you memorize the section [TS]

  where you are when you like leave that [TS]

  browser and pull it up someplace else [TS]

  you have to scroll to where you were [TS]

  again where was I you're scrolling and [TS]

  scrolling and looking for it whereas if [TS]

  you remember okay I'm on page six or [TS]

  even if you just bookmark page six page [TS]

  six is not that long you can say okay I [TS]

  was on page six somewhere let me figure [TS]

  out where I was in page six so let me [TS]

  let me add let me ask you question are [TS]

  you done with your stats yet they're [TS]

  going to make us hear all oh that was [TS]

  less that's about [TS]

  friend of mine asked mana and I told her [TS]

  that I had finished she said can you [TS]

  give me a ten word review our ten word [TS]

  synopsis OSHA has had to read the whole [TS]

  thing I did come up with a 10 word [TS]

  synopsis but I don't know why I want to [TS]

  read it maybe I'll sail until after the [TS]

  review was published I'll get my 10 word [TS]

  synopsis I'm not going to save all this [TS]

  time then we're actually did 8 words [TS]

  with an I added two more at the end [TS]

  around it out to 10 so I'll say that for [TS]

  for the show after it's published [TS]

  okay--oh threw me about that I will [TS]

  I certainly will and I'm sure the [TS]

  chatroom will too so here's my question [TS]

  for you this is this is great [TS]

  Ars Technica great vehicle for you to to [TS]

  use a very well-respected site you do [TS]

  not work there we should remind people [TS]

  that you do not work there but you are [TS]

  paid and you're going to get paid for [TS]

  this thing as well you should [TS]

  and so here's my question have you ever [TS]

  considered you know 85 when I hear it [TS]

  when I heard you say 85 pages printed [TS]

  pages and I'm thinking about these [TS]

  really awesome you know these really [TS]

  awesome books that a book apart my [TS]

  friend Jeffrey's element does this this [TS]

  thing a book apart and these are like 80 [TS]

  page 90 page books that teach you about [TS]

  one aspect of of usually it's about web [TS]

  design or you know content you know it's [TS]

  it's in that design sort of space [TS]

  usability space and they make I mean I [TS]

  don't know what the take it home is on [TS]

  these things but I'm thinking they make [TS]

  a lot of these books and they must make [TS]

  good money on them if you why not why [TS]

  not like self publish this this is John [TS]

  Syracuse as nosy you know have a little [TS]

  company nosey incorporated or whatever [TS]

  it is and you go and you sell this thing [TS]

  on your I'm not saying it I mean no I [TS]

  know nobody at ours listen to this [TS]

  anyway but why not why not like self [TS]

  publish this thing is it did did you [TS]

  just like the set up is that sounds like [TS]

  too much work for you I'm thinking for [TS]

  elevating do mean a self publish like [TS]

  like a book apart like make a printed [TS]

  book yeah or or just sell it as a PDF [TS]

  the people can download or put it on [TS]

  iBooks or put it on a Kindle I get it [TS]

  out there in the Amazon you know well so [TS]

  you you know why I wouldn't do it as a [TS]

  printed book because we've talked about [TS]

  doesn't talk about printing I'm talking [TS]

  a book right so I'm just I'm just [TS]

  limiting it one at a time they would I [TS]

  would never do print focus print books [TS]

  are a lot of work [TS]

  are a lot of work [TS]

  uh and if you if you don't sell publish [TS]

  it you give up a lot of control and [TS]

  seriously if you're trying to make money [TS]

  a technical print book is not the way to [TS]

  do it I know a lot of people who do [TS]

  write books tech books for print and [TS]

  it's really hard to I mean to make to [TS]

  make a living just doing tech books a [TS]

  lot of people who have made really good [TS]

  livings doing tech books in the 80s and [TS]

  90s are now having to get other jobs [TS]

  because this is just not lucrative [TS]

  enough anymore so print on the decline [TS]

  and I probably wouldn't do it for a PDF [TS]

  I don't know the thing with the thing [TS]

  with my reviews is that like I said with [TS]

  the histogram most people don't read all [TS]

  of them it's not it's written to a very [TS]

  narrow audience of other nerds like me [TS]

  who can tolerate this much technical [TS]

  detail on one thing most people will [TS]

  just get bored by it right now it's [TS]

  interesting for people like the hell [TS]

  this is a big review and maybe someday [TS]

  I'll just look back at this section or [TS]

  maybe I'll get link to it a year from [TS]

  now and read some little section [TS]

  somewhere but I don't think there's a [TS]

  lot of people who would pay money to [TS]

  download a big honkin PDF and it would [TS]

  be a question at that point whether the [TS]

  PDF version the bandwidth costs would be [TS]

  recouped from selling it right I could [TS]

  probably sell it to fewer people for a [TS]

  higher price if I wanted to do that I've [TS]

  thought about this no I'm not just [TS]

  addressing your idea right as I and the [TS]

  thing is I've never actually considered [TS]

  doing this because I'm not in this for [TS]

  the money I have a relationship with Ars [TS]

  Technica that's like you know 10 12 [TS]

  years long maybe they publish maybe you [TS]

  work with them and it's still [TS]

  self-publishing but they may do that [TS]

  they've done that with some of the more [TS]

  popular articles like the recent article [TS]

  on the HBGary security thing you [TS]

  remember that yeah they it they did an [TS]

  eBook version of that they sold it [TS]

  through Amazon and a bunch of other [TS]

  channels that that's I went I'm in good [TS]

  ryr tell whoever it is in control over [TS]

  dars that I'm in line to buy this thing [TS]

  just to support the work that you do and [TS]

  the ars people tell them tell them right [TS]

  now Hingham ran out yeah I know you're [TS]

  in a chatroom Athan focus but I can tell [TS]

  you this though like back in the day [TS]

  tell my articles were by far the highest [TS]

  traffic thing on our stack and Orson you [TS]

  carried you carried that brand for a [TS]

  decade I carry the brand but when my [TS]

  articles did come out that one article [TS]

  had a lot of hits but that changed [TS]

  dramatically over the pass [TS]

  four or five years so for example that [TS]

  HBGary business those articles did just [TS]

  fart away like ten times more than any [TS]

  one of my Mac os10 articles did because [TS]

  people are interested in news or [TS]

  something or a scandal or interesting [TS]

  topic so hackers and political drama or [TS]

  stuff like that is more broadly [TS]

  interesting than if I printed pages on [TS]

  an operating system and people just want [TS]

  to know should I buy it or not I read [TS]

  the to page that's not what we want now [TS]

  that's not what I want and that's not [TS]

  what people losing this podcast may want [TS]

  but broadly speaking that's what people [TS]

  you know what else if you printed this [TS]

  thing out and as a paper book and signed [TS]

  it you could just leave some copies in [TS]

  the local bookstore people would buy [TS]

  those be great I'll call them tracks as [TS]

  someone pointed on the chatroom if you [TS]

  are an RS premier member and pay [TS]

  whatever it is like fifty dollars a year [TS]

  not only can you get full-page versions [TS]

  of every article if that's what floats [TS]

  your boat but again I would recommend [TS]

  against doing that for a long are a lot [TS]

  like this but you also get the PDF [TS]

  download so they're doing EPS of all of [TS]

  my articles and give them for free for [TS]

  people who subscribe for fifty dollars a [TS]

  year so if you really want to think you [TS]

  were buying a PDF you said you're in [TS]

  line so great pay RS 50 bucks you get a [TS]

  PDF of my article and every article they [TS]

  produce for an entire year that's long [TS]

  it's not a bad deal how much are they [TS]

  sponsoring the show for since you're [TS]

  going on and on about I'm just saying [TS]

  you asked that you said you were in line [TS]

  to pay for you were right I'm in line to [TS]

  pay you for it [TS]

  I mean I'll pay I'll pay hours also I'll [TS]

  sign up is in our subscriber I think it [TS]

  seems like a good value I mean but I [TS]

  want I want to make sure that you get a [TS]

  cut of that that's all well you know [TS]

  that's I'll take it up with you hours [TS]

  guys offline if this was my main job I [TS]

  would be much more aggressive about [TS]

  making sure that I get paid what I think [TS]

  it's worth for it but this is really [TS]

  just a hobby and I do it for fun and you [TS]

  know well I mean your lot your loss is [TS]

  our gain yeah hey it's available for [TS]

  free to read if you really want to read [TS]

  this much stuff about it Mac os10 it's [TS]

  there I do I read every word of it but I [TS]

  don't click the links because I don't [TS]

  want random Simpson sound bites you if [TS]

  you understand everything that's written [TS]

  you won't have to click the links but I [TS]

  never know if I click a link it could [TS]

  you know is your mouse over you can see [TS]

  the URL [TS]

  I don't like to have to do that I don't [TS]

  I don't like to have to read it's [TS]

  confusing to me where will this go I go [TS]

  listen here's this is this is my follow [TS]

  up for your fall [TS]

  I've come to come to find out a little [TS]

  bit about your methods of how you write [TS]

  that you did not detail in the episode [TS]

  about how you write and your [TS]

  investigative journalism I you know I [TS]

  don't like to brag or anything but yeah [TS]

  okay stalking or go ahead well no so [TS]

  here's the thing I'm I wake up early and [TS]

  when I you know I start working and I [TS]

  have a cup of coffee it's time to start [TS]

  work beginning the day I'll launch I'll [TS]

  launch the the chat client and look [TS]

  who's there it's John Syracuse he's [TS]

  online and it's early it seems early [TS]

  from site I pop open window hi John oh [TS]

  this isn't John this is his wife turns [TS]

  out your wife has now been forced to use [TS]

  your computer instead of her own why [TS]

  because you've taken over her computer [TS]

  to install lion on that and then you've [TS]

  actually taken your wife's computer away [TS]

  and she can't even use it for all of [TS]

  these weeks that it takes you to write [TS]

  this article explain that not all the [TS]

  weeks I only in the past push have I [TS]

  completely taken it off her desk and put [TS]

  it over here I have lion installed on my [TS]

  Mac Pro but I also have line installed [TS]

  on an external hard drive that I boot [TS]

  her thing from and I like to write on a [TS]

  Mac Pro but I like to write in my Snow [TS]

  Leopard environment where things set up [TS]

  and a screen share to her computer which [TS]

  is running a lion which is sitting right [TS]

  next to me so I haven't completely taken [TS]

  it away but definitely in the last [TS]

  question she's not able to use it yeah [TS]

  so for yeah for at least a week or so a [TS]

  week maybe five days I've had her [TS]

  computer on my desk but even then at [TS]

  night time sometimes I will reboot it [TS]

  and just know leopard put it back on her [TS]

  desk letter how thoughtful of you yes [TS]

  but occasionally when she wants to use [TS]

  the computer and it's not available she [TS]

  will just use my computer and that was [TS]

  that was my day to sleep by the way I [TS]

  get to sleep in on Saturday she gets to [TS]

  sleep in on Sunday there was actually [TS]

  several days in that row that was Monday [TS]

  I know because Sunday I got up with the [TS]

  kids Monday she did Saturday is she was [TS]

  nice and gave me two days weekend [TS]

  because I've been up late writing [TS]

  despite the fact that you've [TS]

  commandeered her computer she still does [TS]

  wonderful woman yes someone in the [TS]

  chatroom asks if I try to virtualizing [TS]

  line yes I did get line running in [TS]

  vmware using some instructions found on [TS]

  the web that we're a little bit [TS]

  complicated but it does work [TS]

  but once you get line in vmware so I had [TS]

  line in three places I had it on my Mac [TS]

  Pro in VMware my Mac Pro and also on the [TS]

  MacBook Pro in VMware it works but there [TS]

  are things that are buggy like [TS]

  resolution changing doesn't work that [TS]

  great the shared folders business and [TS]

  the VMware tools that try to integrate [TS]

  your mouse and your hardware don't work [TS]

  that great lots of bugs in there but it [TS]

  works well enough for me to I was using [TS]

  that for a while when I wasn't stealing [TS]

  her laptop so that basically I had it [TS]

  installed in VMware so I hadn't [TS]

  self-contained my writing environment [TS]

  the way I wanted it the other thing is [TS]

  that I do my images in Photoshop so I [TS]

  had Photoshop on you know - on my Mac in [TS]

  Snow Leopard [TS]

  I can't run the version of Photoshop I [TS]

  have in line because it's a PowerPC [TS]

  version and I don't really want to spend [TS]

  whatever it is four hundred bucks for an [TS]

  Intel native version of Photoshop when I [TS]

  use it like once every two years to do [TS]

  screenshots it's really overkill yeah [TS]

  but I do like Photoshop oh so that's why [TS]

  I was doing everything Snow Leopard and [TS]

  yes you called my wife many times with [TS]

  your typical random messages in the [TS]

  morning ah [TS]

  sometimes I wasn't even the morning [TS]

  sometimes she was just using the [TS]

  computer and I just she's great - way [TS]

  better talk to them than the regular [TS]

  John yeah - have long conversations I go [TS]

  back through the chat log go look at the [TS]

  logs I recommend it I I suspect this [TS]

  three obscure sentences no no no there's [TS]

  full on full real human bones [TS]

  association so she gets full sentences [TS]

  oh yeah she gets the whole thing we [TS]

  talked about you know I won't go into [TS]

  the full details but we we reminisced [TS]

  about certain neighborhoods in in Boston [TS]

  and surrounding areas the cost of living [TS]

  and moving the the building where you [TS]

  work now that uh both my aunt and my [TS]

  granddad worked in and I almost worked [TS]

  in we won't name it because we don't [TS]

  want you know people are creepy and we [TS]

  know I'm like stalking you we already [TS]

  talked about that building yeah but I [TS]

  hadn't had a chance to talk to your wife [TS]

  about him we did it was great [TS]

  you're wonderful woman how does she deal [TS]

  with you I'm a dream [TS]

  there's a shirt now so but that is that [TS]

  all that's it do we have a topic I think [TS]

  we're done I think we're over the whole [TS]

  show yeah I mean look we've been doing [TS]

  the 67 minutes people are getting what [TS]

  they paid for if we go over an hour all [TS]

  right I mean I did have another topic we [TS]

  could save it for another show someone [TS]

  in the chatroom brought this up I'll [TS]

  just tease it again [TS]

  teasing if we can do a next show is uh [TS]

  we meant to talk about this a while ago [TS]

  remember I threw some offhand comment [TS]

  about markdown in a past show and people [TS]

  yeah talk about markdown so I will talk [TS]

  about mark you don't use markdown you [TS]

  use textile I know I'll talk about [TS]

  markdown and my views on it in a future [TS]

  episode it can't do tables that's why I [TS]

  don't use it and we did this was a [TS]

  completely a follow-up episode we [TS]

  followed up on yeah so next episode [TS]

  markdown oh well you know depends on one [TS]

  line is released because one line is [TS]

  released we will spend probably multiple [TS]

  episodes much to the chagrin of [TS]

  everybody just talking about my stupid [TS]

  review that you didn't read is this too [TS]

  long not you Dan because you say you're [TS]

  gonna read no I do I said I'd coffee [TS]

  shop and I prop the thing up I get to [TS]

  look big tall cup of coffee which you [TS]

  need you go to stay awake for the whole [TS]

  thing and you just take it and read you [TS]

  read 85 pages one sitting then you get [TS]

  all excited then you run home and you [TS]

  install it or you install it first and [TS]

  you say I don't know what's going on [TS]

  here and then you read it and then you [TS]

  realize all these these cool things so [TS]

  here's a let me just throw this out [TS]

  we'll end on this note for those in the [TS]

  audience I I suspect that there are many [TS]

  for those people in the audience who are [TS]

  legitimate Apple developers Mac [TS]

  developers and have a licensed legit [TS]

  copy of Lion which everybody knows has [TS]

  been released as the gold master the GM [TS]

  do you recommend that they install this [TS]

  on their primary machines as of today [TS]

  which is July 6 2011 [TS]

  well they released but yes oh no a GM [TS]

  seed so I would say no because there's [TS]

  no guarantee that what they have [TS]

  released as a GM seed will be declared [TS]

  the official GM their nomenclature sucks [TS]

  on this they used to have a thing called [TS]

  RC which is a release candidate and that [TS]

  was understood that the any one of these [TS]

  RCS could be declared the GM [TS]

  but until any one of them was you [TS]

  weren't sure if it would be so they'd [TS]

  release rc1 and they'd find some bugs [TS]

  and they'd say ok we need an RC - and [TS]

  eventually keep going and they release [TS]

  RC 3 4 and maybe around 4 they say ok RC [TS]

  4 we found no showstopper bugs RC 4 is [TS]

  being declared at DM and I'm at the GM [TS]

  and they make a separate release with [TS]

  the golden master which is identical to [TS]

  RC 4 except maybe some version numbers [TS]

  tweaked or you know whatever but then [TS]

  they change recently to doing GM seeds [TS]

  where I guess I'm assuming it's [TS]

  psychological where they want to scare [TS]

  developers into making sure their [TS]

  applications work you know what I mean [TS]

  because once you see GM you like oh my [TS]

  god now I really believe you see RC like [TS]

  yeah wait a little while make sure my [TS]

  app works later once you see those GM [TS]

  letters because of the history of what [TS]

  that term meant you'll say oh I better [TS]

  make sure my application works on this [TS]

  because this is the GM seed or something [TS]

  I think with Xcode they have like 4 GM [TS]

  seeds they have to keep going around to [TS]

  sell we found another showstopper [TS]

  bouquet how about this GM opposition so [TS]

  you're saying just for clarity's sake [TS]

  you're saying that this is a GM gold [TS]

  master for those who don't know what [TS]

  that means you're saying do not install [TS]

  this current GM that is out as of July [TS]

  6th because you suspect that it is not [TS]

  going to actually be the release [TS]

  candidate I I give it a 50/50 shot of [TS]

  being the actual release but I would say [TS]

  since there's no good way to revert [TS]

  except for whiting riping your whole [TS]

  disk and reinstalling or restoring from [TS]

  a backup don't install anything that is [TS]

  not declared the official retail golden [TS]

  master release of this and the other [TS]

  thing is not it's called the GM seed or [TS]

  something now if you do install this or [TS]

  you install one of the subsequent GM [TS]

  seeds over the next few days or week [TS]

  whatever do you know if you'll be able [TS]

  to use software update at that point to [TS]

  get whatever the latest and greatest so [TS]

  if I install one of these GM's and then [TS]

  the illegitimate full-fledged version [TS]

  comes out can I do a software update to [TS]

  that or do I need to do a reinstall [TS]

  again you will almost certainly not be [TS]

  able to do software upgrade from [TS]

  anything that is prior to the official [TS]

  retail release to a retail release I [TS]

  don't think that has ever worked [TS]

  the only thing software update will [TS]

  upgrade is the retail release and [TS]

  subsequent versions not any of the RCS [TS]

  or anything like that good to know [TS]

  good to know yeah so and I would say I'm [TS]

  here in a report date of next week I'm [TS]

  here in the 12th now that's what I had a [TS]

  bird told me I'm trying not to pay [TS]

  attention to rumors I just wanted this [TS]

  thing to be fully edited and then the [TS]

  CMS and then I can just do and wait [TS]

  patiently then I'll be out of town this [TS]

  weekend softly it won't happen then but [TS]

  well here's the thing if it does come [TS]

  out on the 12th of next week which is [TS]

  Tuesday that means we will be able to [TS]

  talk about it when we do the show on [TS]

  Wednesday of next week that's my hope [TS]

  now if not if not then we will be forced [TS]

  to have another topic Oh [TS]

  markdown we can talk about more and talk [TS]

  about mark and various other follow-up [TS]

  things and whatever else anyone writes [TS]

  in about but eventually we will talk [TS]

  about line and it maybe multiple shows [TS]

  because there's lots of topics in there [TS]

  you can block out a nice six-month [TS]

  period to just will do one page at a [TS]

  time [TS]

  dramatic read article yeah I'll read it [TS]

  you know what that would be fun maybe I [TS]

  could do a dramatic reading out very fun [TS]

  because he read my what I wrote out loud [TS]

  it just reveals how bad my writing is [TS]

  it's very what if I read it in the in [TS]

  your voice in the Squidward voice my [TS]

  voice is the Kermit voice or the Ray [TS]

  Romano voice you really need to you need [TS]

  to actually just watch Spongebob and [TS]

  you'll know that you sound likes [TS]

  Woodward's but apparently I by voice [TS]

  doesn't sound like him Kermit the Frog [TS]

  and Ray Romano is the popular consensus [TS]

  on what my voice sounds like now what I [TS]

  say may remind you of the Squidward [TS]

  character but since I do not watch [TS]

  Spongebob I really don't know how you're [TS]

  talking alright that's alright I will I [TS]

  will leave it for as an exercise to [TS]

  listener to determine whether John [TS]

  sounds more like Squidward or one of [TS]

  these other characters and voice wise or [TS]

  what I say both both on merit in concert [TS]

  okay all right well listen let's hope [TS]

  that it does come out let's cross our [TS]

  fingers and hope it comes out on the 12 [TS]

  so we have something really cool to talk [TS]

  about if not we'll talk markdowns pretty [TS]

  cool too and why you do or don't use it [TS]

  so have a good week John have a great [TS]

  little vacation - I will [TS]

  they care I [TS]

  well that about does it for this week's [TS]

  episode of hypercritical really [TS]

  appreciate all of you listening and [TS]

  tuning in you can go to 5x5 TV to hear [TS]

  all of our other shows older episodes of [TS]

  the show and pretty much everything else [TS]

  that we're doing it's the place to go if [TS]

  you like the show rate it on iTunes it's [TS]

  the best way to help new people find out [TS]

  about it it helps us in the rankings it [TS]

  helps new sponsors find out about the [TS]

  show so we can keep going and keep doing [TS]

  it and again huge thanks to everybody [TS]

  who has donated it really really really [TS]

  helps you can go to 5x5 TV slash donate [TS]

  to do that and that's about it we will [TS]

  be back next week thank you so much for [TS]

  tuning [TS]