24: Sometimes It Hurts


  [Music] [TS]

  you're listening to hypercritical a [TS]

  weekly talkshow ruminating on exactly [TS]

  what is wrong in the world of Apple [TS]

  related technologies and businesses [TS]

  nobody's safe from my co-host John [TS]

  siracusa i'm dan benjamin this is [TS]

  episode number 24 and we would just like [TS]

  to quickly thank field notes brand.com [TS]

  as well as istockphoto.com for making [TS]

  this show possible more on them as we [TS]

  continue let's get started so what's up [TS]

  how are you doing this week I'm tired [TS]

  busy you're very busy you're working [TS]

  very hard on your lion extravaganza [TS]

  which when does that come out you just [TS]

  you have to be ready for that so if [TS]

  Apple says it's out in the 12th you have [TS]

  to get it out on the 12th they say it's [TS]

  on 19 it's a 19th I heard last night [TS]

  14th is a new day they're throwing [TS]

  around yep I I mean I'm just trying to [TS]

  get it done ASAP I'm not really worried [TS]

  about the date because the date is not [TS]

  going to make me do it any faster it's [TS]

  got to get done just as soon as it's [TS]

  done it'll be done yeah and I hope I'm [TS]

  done before the release date [TS]

  but if I'm not I'm not now you've got to [TS]

  get done you can't you can't be like [TS]

  that I'm working every possible way to [TS]

  get done waking moment be done yeah [TS]

  and traditionally I haven't always been [TS]

  ready yet day and date sometimes for the [TS]

  older reviews I was a week or two behind [TS]

  it was only recently that I started [TS]

  having the review ready on a day of the [TS]

  release so it seemed unthinkable to me [TS]

  that you would you would be late on this [TS]

  yeah well we'll go on sometimes that we [TS]

  were really late like because they it [TS]

  was actually kind of good to be really [TS]

  late because all the other reviews would [TS]

  be out and then people will be [TS]

  anticipating mine you know he's like I [TS]

  wouldn't get run over by the press of [TS]

  all the other reviews it would die down [TS]

  and mine would sort of stand alone that [TS]

  was the way it was done in the old days [TS]

  or is that what you used to tell [TS]

  yourself in any case yeah pretty much [TS]

  all right so even though we don't have a [TS]

  main topic today I do have a whole bunch [TS]

  of random tidbit follow-up e things okay [TS]

  and while waiting for you to get your [TS]

  rhetoric recording stuff ready I've [TS]

  collected some semblance of notes so [TS]

  let's get on here let's do it [TS]

  so the first one is a rusty Moyer [TS]

  emailed and asked what speech [TS]

  recognition software I use because he [TS]

  was having trouble with RSI I don't [TS]

  remember if we talked about this before [TS]

  but I figure it's worth putting out [TS]

  there because I have a little story [TS]

  about it I use Dragon Dictate for the [TS]

  Mac formerly known as Mac speech or [TS]

  Mac's speech dictate I don't remember [TS]

  what the old product name was but a Mac [TS]

  speech was this group of people who got [TS]

  together to create speech recognition [TS]

  software for the Mac back in the time [TS]

  when there wasn't a lot or possibly any [TS]

  good software that does that available [TS]

  of course the hard part of doing speech [TS]

  recognition software is the recognition [TS]

  engine itself and I don't know what they [TS]

  did originally maybe they had their own [TS]

  recognition engine but shortly after the [TS]

  company was formed and start having a [TS]

  product they licensed the speech [TS]

  recognition engine from Dragon which is [TS]

  the big speech recognition company on [TS]

  the PC side of the world and that was a [TS]

  big improvement and then subsequent to [TS]

  that the company that owns Dragon nuance [TS]

  bought Mac's speech so now nuance owns [TS]

  Dragon Dictate for the PC and they owned [TS]

  Dragon Dictate for the Mac and Dragon [TS]

  Dictate for the night because basically [TS]

  Mac's speeches product rebranded and you [TS]

  know improved in small ways so that [TS]

  that's what I use okay I think it's [TS]

  pretty much the only choice on the Mac [TS]

  for series speech recognition and I've [TS]

  been writing the vast majority of my [TS]

  line review with this product otherwise [TS]

  my wrist would be fried it it's I don't [TS]

  know whether it's worth me recommending [TS]

  and not recommending because the bottom [TS]

  line is if I say don't use Dragon [TS]

  Dictate as a terrible product what are [TS]

  your alternatives really so but it's not [TS]

  it's not terrible the recognition is [TS]

  actually really good it's shockingly [TS]

  good in some cases but the product [TS]

  itself could use some improvement first [TS]

  of all it's slow you have this little [TS]

  slider where you can pick between [TS]

  accuracy and speed [TS]

  maybe it's because I'd like to have it [TS]

  pushed more towards the accuracy side [TS]

  but I don't understand what the benefit [TS]

  of speed would be if it's going to miss [TS]

  transcribe what I'm saying so it's kind [TS]

  of like programming correctness first [TS]

  and then speed second so it can lag [TS]

  behind your speech you may have to pause [TS]

  for it to catch up every once in a while [TS]

  and the other thing is that it's very [TS]

  bad at handling manual editing [TS]

  inevitably you have to manually edit [TS]

  stuff that you say because it's very [TS]

  difficult especially when you're writing [TS]

  that technology to say things that the [TS]

  speech recognition software doesn't [TS]

  understand like acronyms or technology [TS]

  words and you can teach it technical [TS]

  tasks if you can so you can give it you [TS]

  can give it some words and it'll [TS]

  remember like the way you teach a [TS]

  spelling dictionary how to remember [TS]

  things in fact you can feed it entire [TS]

  text documents and say learn everything [TS]

  in here but it's still dependent on its [TS]

  understanding of how those words are [TS]

  supposed to sound so you can go to an [TS]

  individual word that's not spelled like [TS]

  it sounds and train it manually by [TS]

  saying the word three times and it will [TS]

  learn the word [TS]

  but and I've done that and it helps a [TS]

  lot but inevitably they'll be things you [TS]

  do have to manually add it one example [TS]

  is as you can imagine I've been saying [TS]

  the word lion a lot and it is just [TS]

  impossible to get this piece of software [TS]

  to transcribe lion as a as the word line [TS]

  like the big cat and be capitalized it's [TS]

  always always lowercase and it always [TS]

  does it as line Li ne or Li en or [TS]

  sometimes ly o N and once in a blue moon [TS]

  it does Li Owen and then maybe even more [TS]

  rare than that it does capital Li Owen [TS]

  and I tried to train it so many times [TS]

  it's just I just give up so I mean I'm [TS]

  constantly going back with the cursor [TS]

  and editing sentences that way or the [TS]

  other thing is it does curly quotes that [TS]

  I haven't figured out how to stop it [TS]

  from doing curly quotes someone to do [TS]

  straight ones don't send me email about [TS]

  that it's just the way I work they can [TS]

  if I was acting wanted to change into [TS]

  curly to do public publication I [TS]

  wouldn't object but I don't think they [TS]

  even do it I think they just stick to [TS]

  straight but anyway since I'm writing in [TS]

  Monaco 9 point the straight code notes [TS]

  straight quotes look better than the [TS]

  curly one so I like them to be straight [TS]

  so I will go back and fix them but when [TS]

  you go back and edit things unless [TS]

  you're very very careful to correctly [TS]

  interleave manual editing with speaking [TS]

  the program gets confused and doesn't [TS]

  know where it's typing and can [TS]

  accidentally select a bunch of text and [TS]

  delete it or move the curve [TS]

  around or stop responding so that that [TS]

  I'm told this process of being able to [TS]

  use the mouse and the keyboard combined [TS]

  with speaking is much much better on [TS]

  Windows and it is on the Mac I don't [TS]

  know that to be true but that's what [TS]

  I've always heard but I can tell you [TS]

  that it's pretty annoying on the Mac [TS]

  occasionally I have to switch away from [TS]

  the application I'm in go-to dragon [TS]

  dictates a little notepad save the words [TS]

  testing one two three to sort of reset [TS]

  the system and say ok you're listening [TS]

  to me again then go back to my document [TS]

  put the insertion point at the end and [TS]

  start talking and my little story about [TS]

  Dragon Dictate is when I was using it as [TS]

  Mac's speech there's a dialogue in the [TS]

  thing that lets you pick the button you [TS]

  want to use to toggle the microphone on [TS]

  and off which I use frequently because [TS]

  you don't want it to be hearing you call [TS]

  or talk to other people in the room or [TS]

  whatever and the key I picked for that [TS]

  is the upper right hand corner of the [TS]

  Apple aluminum extended keyboard which [TS]

  is the f19 key just because it's easy to [TS]

  hear without looking like you just feel [TS]

  for the top right corner of the keyboard [TS]

  and hit that key to toggle the [TS]

  microphone very easily and that's what I [TS]

  had in Mac speech and when they upgrade [TS]

  to Dragon Dictate that my configuration [TS]

  got changed I guess they updated the [TS]

  preference file or whatever and I went [TS]

  into the Preferences to set it to f19 [TS]

  again and I couldn't get to accept f19 [TS]

  as the key that I wanted to use it would [TS]

  just not register and it wasn't one of [TS]

  the preset options so I wrote in to [TS]

  support and I said hey I was using Mac [TS]

  speech now I've upgraded Dragon Dictate [TS]

  I used to use f19 but now I can't [TS]

  anymore this was one was this September [TS]

  of 2010 so I got the little automated [TS]

  email that says you're in the support [TS]

  queue and then a couple days later I got [TS]

  a response from dictate support at Mac's [TS]

  beach comm and they said there is no F [TS]

  19 key on keyboards that was the extent [TS]

  of their reply so me being the email [TS]

  jerk that I am cropped up a picture from [TS]

  Apple's website of Apple's keyboard [TS]

  showing the F 19 key and send it back to [TS]

  them and then there was a couple more [TS]

  days and then they replied eventually [TS]

  and said we are trying to locate a [TS]

  keyboard with F 19 in order to test no [TS]

  apology no like oops that was done with [TS]

  us to say we should have yeah and I [TS]

  waited and waited and didn't hear back [TS]

  and eventually I took it upon myself to [TS]

  get F 19 in every set like I can set it [TS]

  to like F 11 or 12 or 13 but not [TS]

  19 so I had to figure out what the key [TS]

  code emitted by Apple's keyboard was 4f [TS]

  19 and then go and edit this binary [TS]

  plist file and jam in the value I wanted [TS]

  I have in the show notes a link to a [TS]

  support forum thread on their website [TS]

  where I eventually posted my solution [TS]

  basically involved making a binary pea [TS]

  list containing you a correct key code [TS]

  value and then basics before encoding it [TS]

  and then sticking that value inside a [TS]

  pea list and so anyone anyone who's [TS]

  googly on the web for toggle microphone [TS]

  f19 should find this result and they can [TS]

  manually fix it but still no reply over [TS]

  a year later from from the dragon people [TS]

  saying oh we're going to upgrade the [TS]

  next version let's use that 19 or [TS]

  anything like that [TS]

  the things that geeks will do to get [TS]

  their keyboard combos well yeah but you [TS]

  know it's this is bad support you [TS]

  shouldn't expose it again if they close [TS]

  the ticket based on me finding a [TS]

  solution like that's not that the [TS]

  solution is get your programmers to [TS]

  allow f19 to be used it's not rocket [TS]

  science it used to work I'm not asking [TS]

  for the moon you know [TS]

  don't close the ticket because I solved [TS]

  my I don't even know if they closed I [TS]

  never get any reply it was just you know [TS]

  they stopped responding so that's a [TS]

  speech recognition ah what I've got next [TS]

  here is I've got John Rubinstein's [TS]

  letter to the Troops about webOS apples [TS]

  $50 Thunderbolt cable and then a whole [TS]

  bunch of stuff on Google+ any preference [TS]

  well I I think we do it right in that [TS]

  order [TS]

  all right and I would love to hear if [TS]

  you have any comments about Final Cut [TS]

  Pro 10 or X as people are calling and [TS]

  I'd love to hear that [TS]

  I will say if we get to it okay um so [TS]

  this happened just while I was getting [TS]

  ready for the show I saw a tweet go by [TS]

  John Romo Steen is the former head of [TS]

  hardware for Apple who left Apple to [TS]

  become the CEO of pom I guess he was but [TS]

  uh now he's that the head of all things [TS]

  palm inside of HP and he wrote a letter [TS]

  to does that seem is that seemed like a [TS]

  good move now to you [TS]

  oh sure for him yeah definitely good [TS]

  it's a good bet still better move for [TS]

  him yeah but first of all I'm assuming [TS]

  that money is no longer an issue with [TS]

  him so you can say well you could have [TS]

  been a more money inside Apple you know [TS]

  now he doesn't care about money though [TS]

  so money is not as your second and it [TS]

  works on I remember how before you told [TS]

  me that if you all of a sudden had a lot [TS]

  of money you wouldn't want to work [TS]

  anymore how much is that figure what [TS]

  would you need to have John siracusa uh [TS]

  maybe ten million ten million my wife [TS]

  said I was talking to my wife about she [TS]

  said it's more than that so maybe she [TS]

  has plans that I don't know about but [TS]

  yeah ten million would probably do it [TS]

  right ten million and you would feel [TS]

  like you'd never have to work again yeah [TS]

  yeah I think we're gonna get you there [TS]

  alright oh I'll watch my mail for the [TS]

  check and work on we'll work on it so uh [TS]

  so yeah I think it was a good movement [TS]

  because he'd pretty much done what he [TS]

  was tasked to do an apple he was the [TS]

  head of hardware hardware became very [TS]

  successful Apple became very successful [TS]

  he reaped the rewards but he wanted to [TS]

  try something different he wanted to be [TS]

  the guy in charge for once and you know [TS]

  so off he went I don't know if if the [TS]

  executive team at Apple felt betrayed by [TS]

  him leaving but I don't think they [TS]

  should he just wanted to do something [TS]

  different and he wanted to be the guy in [TS]

  charge for lunch and he wanted to give [TS]

  it a shot so anyway he's reading all the [TS]

  reviews of the new touchpad that came [TS]

  out recently palms tablet or HP's tablet [TS]

  and sent an email an internal email [TS]

  which I assume was meant to be leaked [TS]

  it's hard to tell with these things so [TS]

  usually when these things leak it's [TS]

  because the people who wrote them know [TS]

  they're going to leak so it's kind of [TS]

  written to the internal audience it also [TS]

  did the press and I he compared the [TS]

  reviews that the touchpad and webOS are [TS]

  getting to the early reviews that Mac [TS]

  os10 got he has some quotes from reviews [TS]

  I'm assuming they're from like high [TS]

  profile reviews like The Wall Street [TS]

  Journal New York Times but the quotes [TS]

  are over all the software is sluggish [TS]

  there was no quality there are no [TS]

  quality apps to use so it won't last [TS]

  it's just not making sense and then he [TS]

  provides them but with no context and he [TS]

  says it's hard to believe these quotes [TS]

  were actually about Mac OS 10 now it's [TS]

  not hard to believe him it makes plenty [TS]

  of sense in fact I wrote similar things [TS]

  in my early reviews it was just in [TS]

  remember when Mac was 10 was like in the [TS]

  early days and he says our situations [TS]

  are very similar and just as Mac OS 10 [TS]

  overcame these obstacles to become as [TS]

  great things so will we and Glenn flying [TS]

  on Twitter who [TS]

  one who led me to this story tweeted [TS]

  that his comparison ignores the fact [TS]

  that other desktop os's were crappy ten [TS]

  years ago - whereas now webOS is [TS]

  competing with iOS which is decidedly [TS]

  not crappy so it's a different is [TS]

  different playing field that that's [TS]

  that's Glen's assertion that basically [TS]

  Mac OS 10 was bad but everything was bad [TS]

  and Mac OS 10 was clear the next step it [TS]

  just wasn't ready yet versus I can kind [TS]

  of see a versatile webOS now is not the [TS]

  first next-generation mobile platform [TS]

  iOS filled that role and webOS is coming [TS]

  in late to a market that iOS created and [TS]

  then that iOS dominates in terms of [TS]

  product quality at least if not sales [TS]

  numbers so it's a little bit of spin but [TS]

  there is some truth to that and the [TS]

  thing with webOS is that it does have [TS]

  that Mac os10 feel and that it's like [TS]

  boy it would be so great if only and [TS]

  then you list two or three things and [TS]

  the two or three things are always it's [TS]

  it's too sluggish doesn't quite feel [TS]

  right some things don't quite work yet [TS]

  right if you look at the screenshots or [TS]

  demonstrations you say yes everything [TS]

  about that is awesome in fact it does [TS]

  many things better than iOS but when you [TS]

  actually use it it just doesn't feel [TS]

  like they use to say but Mac OS 10 just [TS]

  doesn't feel snappy doesn't have the [TS]

  snap the snap with the spelled teh or [TS]

  the snappy and that's true but Mac OS 10 [TS]

  improved a lot in the first couple years [TS]

  and webOS like every time a new device [TS]

  comes out like this will this will be [TS]

  the one where webOS won't feel slower [TS]

  than like the touchpad comes out surely [TS]

  they'll have a good CPU in there and [TS]

  webOS will feel fast and this will make [TS]

  the difference but apparently no still [TS]

  feel sluggish so why now why is that I [TS]

  don't know like I used to wonder the [TS]

  same thing about Mac OS 10 because it [TS]

  seemed like a long time we were going [TS]

  through why why I can't get it fast [TS]

  there was all these fantasies with Mac I [TS]

  was kind of like well they're gonna [TS]

  they're gonna include a dedicated chip [TS]

  in the next line of Mac's that will make [TS]

  aqua faster it's going to be a special [TS]

  embedded GPU or a special support from [TS]

  video card vendors or that'll make [TS]

  eventually a combination of factors made [TS]

  Mac OS 10 feel faster GPU support was [TS]

  one of them but there was never any [TS]

  dedicated chip and there was you know [TS]

  faster CPUs improving their code many [TS]

  things combined to make it faster and [TS]

  what was the turning point for you John [TS]

  were you where you went from saying [TS]

  this should feel faster - this feels [TS]

  fast this is good is the way it should [TS]

  feel it was kind of a frog boiling [TS]

  situation where you don't notice while [TS]

  you're in it that uh that it's happening [TS]

  but then you just wake up one day and [TS]

  you realize if you're a frog that you're [TS]

  boiled and if you're using that goest [TS]

  end that you know hey it's not not so [TS]

  bad anymore like there wasn't a big [TS]

  giant change every release took a [TS]

  significant chunk off of it I think ten [TS]

  point one was probably the biggest jump [TS]

  because ten point oh it was just dog [TS]

  slow and ten point one was such a big [TS]

  jump it was still unacceptably slow but [TS]

  it was probably the biggest gap because [TS]

  ten point I was rushed out or it seemed [TS]

  like it was rushed out it was just you [TS]

  know not optimized correctness first [TS]

  speed later so but they slowly added [TS]

  that GPU support with the GPU based [TS]

  compositing was it was another big jump [TS]

  and then finally the quartz 2d or [TS]

  whatever we called quartz to the extreme [TS]

  quartz GL the thing that does a little [TS]

  bit of drawing on the GPU as well but by [TS]

  that point max themselves had gotten [TS]

  faster Intel the Intel transition really [TS]

  helped things because that was a big [TS]

  bump in speed just from changing the [TS]

  Intel chips because the power pcs had [TS]

  stagnated for a while so I think by the [TS]

  time you got GPU based compositing some [TS]

  ability to GPU paste drawing and fast [TS]

  Intel CPUs when you had all three of [TS]

  those and it was like now it's [TS]

  acceptable fast and I remember what [TS]

  release that was maybe it was like ten [TS]

  five ish probably somewhere around there [TS]

  why can't webOS get its act together [TS]

  well it's not quite as easy on the [TS]

  mobile platform because you can't just [TS]

  keep getting bigger hotter faster CPUs [TS]

  you have power constraints and battery [TS]

  life and stuff like that so it's not as [TS]

  easy to make the big jumps CPU speed as [TS]

  it was on the desktop uh and maybe just [TS]

  hasn't had enough time yet I don't know [TS]

  I don't know enough about their [TS]

  technology stack to know where the [TS]

  hang-up is like are they doing GPU [TS]

  accelerated drawing there must be [TS]

  because you couldn't possibly do all the [TS]

  compositing they're doing on us on a [TS]

  mobile CPU wouldn't work maybe the lag [TS]

  has to do with I don't know some sort of [TS]

  memory allocation issue maybe it's just [TS]

  a too many layers on the layer cake that [TS]

  makes up their stack where you have [TS]

  WebKit well they have that their API [TS]

  frame their GU iframe we're running on [TS]

  top of WebKit which runs the top of [TS]

  their operating system which runs not [TS]

  with the CPU you know [TS]

  I don't know why it's slow but every [TS]

  review I read is that it's still [TS]

  sluggish and maybe it's the same [TS]

  situation I haven't owned the devices so [TS]

  I can't say that even though it's still [TS]

  slow is the touchpad faster than the pre [TS]

  - which is faster than the pre like is [TS]

  there is it making progress I have to [TS]

  assume that it is making progress it [TS]

  just doesn't cross the threshold of [TS]

  acceptability yet but I'm rooting for [TS]

  them a lot of people are rooting for [TS]

  them because they have the most [TS]

  interesting looking most sort of [TS]

  cohesive UI of all the iOS competitors [TS]

  it's just a shame they can't get their [TS]

  hardware and software or act together [TS]

  you know do you think they'll ever be a [TS]

  real competitor to Apple iOS I think the [TS]

  the Adriel real competitor real [TS]

  competitor like people people market [TS]

  analysts will write how well HP is doing [TS]

  as a result of this and Apple is feeling [TS]

  threatened finally and I mean I do [TS]

  that's what I mean by success do you [TS]

  anticipate that it's tough to say [TS]

  because they may be at the point now [TS]

  where they're never going to get [TS]

  critical mass just because they're so [TS]

  far behind the eight-ball but I think if [TS]

  HP is patient with them and HP continues [TS]

  to be successful enough to support them [TS]

  like having a sugar daddy like that HP [TS]

  the biggest PC vendor assuming they can [TS]

  continue to sell their crappy printers [TS]

  and PCs for enough profit to keep palm [TS]

  going and assuming they don't give up if [TS]

  they play the long game palm could [TS]

  emerge as the third viable competitor to [TS]

  to iOS you know so you've got is Android [TS]

  Windows Mobile and palm and if they [TS]

  stick in there I think there's no reason [TS]

  that palm can't be right in there and [TS]

  start getting good reviews now whether [TS]

  that I will be able to overcome the [TS]

  Android Market surely the same question [TS]

  about Windows Mobile or Windows Phone 7 [TS]

  Series whatever the hell they're calling [TS]

  it is everyone thinks they have an [TS]

  interesting product but can they [TS]

  overcome the lead that the their [TS]

  competitors have so they're kind of in [TS]

  the same boat as Microsoft Microsoft [TS]

  obviously has deep pockets and is [TS]

  dedicated to Windows Phone if HP is [TS]

  equally dedicated I see no reason that [TS]

  it can't be compete [TS]

  with Windows Phone for third place many [TS]

  years down the line and who knows [TS]

  Android could stumble the fragmentation [TS]

  thing could become an issue who knows [TS]

  what's going on over there so if the [TS]

  story have his apples no I don't know [TS]

  what I have a note here I wanted to ask [TS]

  you a question before we jump the next [TS]

  story back to your your discussion of [TS]

  using voice recognition software and you [TS]

  said you know you people should know [TS]

  that your operating system reviews [TS]

  generally tend to be many many many many [TS]

  pages they're incredibly detailed very [TS]

  long and you mentioned that if you had [TS]

  been typing this yourself you'd be fried [TS]

  you would be unable to use your hands [TS]

  you have Klaus France sort of like what [TS]

  they have when they're out on the crab [TS]

  fishing boats when the greenhorns go out [TS]

  there like on Deadliest Catch and after [TS]

  the first few days or whatever they're [TS]

  their hands are just like claws that [TS]

  would be you yep but you write code for [TS]

  a living you're at a desk writing code [TS]

  all day long right you're not using [TS]

  voice recognition to write the code are [TS]

  you now I would definitely annoy my [TS]

  neighbors never work I will be weird [TS]

  that would be really weird especially in [TS]

  Perl right you could do it if the if [TS]

  there was a piece of software a [TS]

  dedicated to that and actually the [TS]

  speech recognition is pretty good about [TS]

  doing punctuation like when you say [TS]

  comma period stuff like that although I [TS]

  did have a problem at one point in the [TS]

  review where I was trying to say the [TS]

  word period and if there's some sort of [TS]

  verbal escape sequence to let the [TS]

  software know that I'm going to say [TS]

  period but I need I mean PRI OD not [TS]

  insert the piece of punctuation I don't [TS]

  know what that escape is so I just type [TS]

  the word period but yeah similarly you [TS]

  know open curly-brace newline tab tab [TS]

  you know you could say that I suppose so [TS]

  you are typing in your office you're [TS]

  just typing but I guess you're typing [TS]

  much less when you're writing code then [TS]

  you would be if you're writing a long [TS]

  article now it's a similar amount just [TS]

  that I have a certain number of words in [TS]

  me per day that I can maintain while [TS]

  still being healthy and [TS]

  prior doing doing the article in [TS]

  addition would push you well beyond it [TS]

  pushes me over the limit so yeah but if [TS]

  you've taken off work for example maybe [TS]

  then you could type it maybe although [TS]

  the volume is so high and for so long [TS]

  because like working as a programmer [TS]

  especially with server-side stuff your [TS]

  your time is split between writing code [TS]

  and like deploying code or debugging [TS]

  problems in production and stuff like [TS]

  that where you're not always just [TS]

  banging out code a lot of your time is [TS]

  spent you know it's still typing because [TS]

  you're at a command line but it's not [TS]

  the same it's like do something then [TS]

  watch a result then do something else [TS]

  and watch a result or an investigative [TS]

  typing at a command prompt is different [TS]

  than straight programming and even [TS]

  programming you're you know going to the [TS]

  web browser to look up some thing in a [TS]

  reference or something like that whereas [TS]

  when you're typing prose if you're on a [TS]

  roll you can just be going straight type [TS]

  type type type you know so I think even [TS]

  if I took all I would still want to use [TS]

  to bead recognition it's just it's I'm [TS]

  not that great of a typist so I can [TS]

  speak in speech recognition faster than [TS]

  I can type and it's just more [TS]

  comfortable you know you just you talk [TS]

  and words appear on the screen your [TS]

  hands don't have to do anything it's [TS]

  beautiful thing all right continue with [TS]

  your next topic please write so this is [TS]

  Apple's $50 Thunderbolt cable [TS]

  Thunderbolt we talked about a few shows [TS]

  back it's now shipping on Apple's [TS]

  products and then everyone was like okay [TS]

  so where are the things that I can plug [TS]

  into my Thunder right big deal yeah and [TS]

  finally there are products like their [TS]

  raid arrays available for people and [TS]

  maybe just some regular hard drives too [TS]

  and they're getting well reviewed this a [TS]

  mac world review of the some raid [TS]

  products showing that it was like [TS]

  ridiculously faster than the firewire [TS]

  800 predecessor product or a comparable [TS]

  product so you know that's great [TS]

  Thunderbolt living up to its reputation [TS]

  it seems great but the the product in [TS]

  question I believe did not even ship [TS]

  with a Thunderbolt cable and they just [TS]

  said if you want a Thunderbolt cable buy [TS]

  it from Apple for 50 bucks and that's [TS]

  what Apple offers a $50 cable which is [TS]

  not unprecedented because if for example [TS]

  you wanted to hook up a second [TS]

  generation iPod Touch to your television [TS]

  through component video cables the the [TS]

  four connectors with like the blue green [TS]

  I figure what the calls are but it's not [TS]

  not composite which is the crappy one [TS]

  component was the good one before HDMI [TS]

  came along so if you wanted to do that [TS]

  you had to pay them $50 for okay [TS]

  which seemed obscene but that's what [TS]

  they charge so now thunderbolt they [TS]

  won't hood you dollars for this cable - [TS]

  not unprecedented but as the Ars [TS]

  Technica story i put in the show notes [TS]

  shows this $50 cable lease has something [TS]

  to justify the fact that it costs more [TS]

  than five bucks I don't know if it [TS]

  justifies fifty dollars probably [TS]

  certainly doesn't but at least you could [TS]

  say well I can see why this cable costs [TS]

  more than a USB cable why what about it [TS]

  this is my Japan it's because they have [TS]

  firmware in there there's little chip in [TS]

  the cable in the cable and the connector [TS]

  I don't know if there's two of them both [TS]

  ends that I fix it tore it apart there's [TS]

  some pictures in the earth technical [TS]

  article of the of the teardown I'm [TS]

  assuming there's a chip like this in [TS]

  both ends but it's a tiny little chip [TS]

  you know but it's its active components [TS]

  inside these cables it's not just a [TS]

  piece of metal wrapped in rubber with [TS]

  connectors at the end and supposedly [TS]

  that's this is called active cabling [TS]

  where the cable doesn't just lay there [TS]

  it does it participates in the process [TS]

  so what is it doing what is the firmware [TS]

  doing so apparently active cabling is [TS]

  commonly used when the data rate is [TS]

  really high and these type of chips are [TS]

  there to sort of calibrate the the [TS]

  signals of you know detect how much [TS]

  noise and attenuation there is over the [TS]

  cable run and calibrate the the [TS]

  signalling - for maximum clarity [TS]

  basically you know I don't think those [TS]

  chips cost more than $0.50 each or [TS]

  something but it makes that it does make [TS]

  the cables more complicated to put [TS]

  together there is some tiny little board [TS]

  that the chip is on and everything has [TS]

  to be all correctly integrated John do [TS]

  you do you need that kind of [TS]

  intelligence do you need an active cable [TS]

  for Thunderbolt or can you just get a [TS]

  regular old cable according to Intel [TS]

  Thunderbolt connections can only be used [TS]

  with a Thunderbolt cable and Thunderbolt [TS]

  cables have these things all have them [TS]

  yeah so I well we the only is the only [TS]

  table available for purchase so yes [TS]

  currently they all have them in no I [TS]

  mean is are we gonna are we going to [TS]

  start seeing cables coming out that are [TS]

  less money that don't have this and will [TS]

  they work as well or will will will [TS]

  everybody be spending 50 bucks on a [TS]

  cable forever for eventually it'll be 35 [TS]

  bucks or something my impression is that [TS]

  all Thunderbolt cables will have a chip [TS]

  in it I also [TS]

  assume that all Thunderball cables will [TS]

  not cost $50 forever because once [TS]

  monoprice and the the Asian [TS]

  manufacturing machine gets their hands [TS]

  on the technology to make these cables [TS]

  which I assume they will the price will [TS]

  come down down down but I think all of [TS]

  them will have this chip inside them my [TS]

  understanding is that if you don't have [TS]

  this chip you're basically a mini [TS]

  DisplayPort cable and it won't work you [TS]

  can't use a mini DisplayPort even look [TS]

  at the connectors are the same you can't [TS]

  use a me DisplayPort cable to connect [TS]

  your Thunderbolt raid that you got or [TS]

  whatever now what's the scoop on [TS]

  adapters are we seeing any like [TS]

  Thunderbolt 2 firewire adapters yet I [TS]

  haven't seen any again well in theory [TS]

  all these things are possible and I [TS]

  think as soon as it's kind of like [TS]

  firewire cables where as soon as the the [TS]

  the rest of the world gets their hands [TS]

  these things you'll see a flurry of [TS]

  products coming out a lot of them crappy [TS]

  I'm sure but the prices will go down and [TS]

  the diversity will appear and like just [TS]

  like today it's a lot easier to find a [TS]

  fire work it you can go into like Best [TS]

  Buy probably and find a fire wire cable [TS]

  whereas that was not true for maybe a [TS]

  year after fire wire was introduced [TS]

  probably you can get them in a drugstore [TS]

  now right so if Thunderbolt will take a [TS]

  while to be adopted and spread in that [TS]

  way it probably won't be like USB which [TS]

  spread much faster because you a beat [TS]

  USB was super cheaper to produce these [TS]

  obviously are not super cheap you need [TS]

  you can chip see me to make chips so [TS]

  John explained to me the why wouldn't [TS]

  mana price or a company like that that's [TS]

  already Belkin whoever who's already [TS]

  good at making cables come out and say [TS]

  you know what we're going to we are [TS]

  going to take the lead in this we're [TS]

  going to be the first ones to come out [TS]

  with high-quality affordable Thunderbolt [TS]

  cables here they are they're cheaper [TS]

  than Apple we've got them all anything [TS]

  you want we got all the debt why isn't [TS]

  there a company that's like stepping out [TS]

  doing that why are we here hoping Apple [TS]

  real think you Apple for giving us a 50 [TS]

  to honking well they can't do that on [TS]

  their own because they they just have to [TS]

  license it from Intel though right well [TS]

  they have to have a license something [TS]

  from somebody I don't know who owns the [TS]

  rights to what but the bottom line is [TS]

  sending a letter we'd like to start [TS]

  doing it and what I guarantee you there [TS]

  have been many many inquiries made to [TS]

  all the parties who control the [TS]

  licensing for this but doesn't mean that [TS]

  you're going to get a prompt response I [TS]

  also don't know what the lead times are [TS]

  on doing this type of thing they could [TS]

  do a thing we're in [TS]

  else's or whoever whoever's [TS]

  manufacturing these little chips could [TS]

  have the exclusive contract and [TS]

  manufacture them and you have to buy [TS]

  through them for some short period of [TS]

  time you never know what the deals are [TS]

  the business deals are about this so [TS]

  it's not for lack of trying I guarantee [TS]

  you that everybody involved in the [TS]

  industry who makes cables is trying to [TS]

  make cables for thunderbolt and will [TS]

  probably will also try to sell them for [TS]

  you know $40 instead of 50 because the [TS]

  profit margin still got to be huge so [TS]

  everyone wants in on this gold rush of [TS]

  new fancy cables and every wants to get [TS]

  in early as possible before the prices [TS]

  go down before the race to the bottom so [TS]

  they can sell them for 40 or 30 bucks [TS]

  even when that you know which is still a [TS]

  huge profit margin when the thing [TS]

  probably cost 5 bucks to make or [TS]

  something I think Thunderbolt was the [TS]

  name of tantos horse wasn't for my time [TS]

  it's for your goal something like that [TS]

  some cartoon about TV about a dog named [TS]

  Thunderbolt where he is he thinks he's a [TS]

  superhero he's really not a super he [TS]

  plays one on TV or something like that [TS]

  you see that Hong Kong Phooey [TS]

  number one super guy no this is uh this [TS]

  is new there's some kind of Disney CGI [TS]

  um I don't want a white dog something to [TS]

  think about [TS]

  yeah maybe our first sponsor today is [TS]

  field notes brand made in the USA memo [TS]

  books and more now featuring the [TS]

  American tradesmen Edition a limited [TS]

  release for summer that's sturdy and [TS]

  reliable and comes with a carpenter [TS]

  pencil so get one and then build [TS]

  something that will last a hundred years [TS]

  these things are available individually [TS]

  and as part of a yearly subscription [TS]

  they're the official notebooks a 5 by 5 [TS]

  of course and being such there is a [TS]

  coupon code heard it from Dan all one [TS]

  word use that and you'll save 25 bucks [TS]

  on a subscription which I highly [TS]

  recommend field notes brand I'm not [TS]

  writing it down to remember it later [TS]

  writing it down to remember it now [TS]

  alright and so the final thing I've got [TS]

  is Google+ are you on the Google+ I am I [TS]

  was invited to forget who invited me but [TS]

  thank you whoever it was I mean I should [TS]

  remember that [TS]

  but who ever was thank you I'm on there [TS]

  got signed up and [TS]

  I I think I kind of know what to do with [TS]

  it yeah I put you in circles yeah I put [TS]

  you in there right yeah we put each [TS]

  other in circles [TS]

  you're like rats in a pack the two of us [TS]

  yeah what does that do for us what are [TS]

  we doing next so the way I want to talk [TS]

  about Google+ is start by talking about [TS]

  Facebook which is the obvious comparison [TS]

  product and I was thinking about why [TS]

  Facebook is so popular and secondarily [TS]

  why I don't use it I have a Facebook [TS]

  account I just don't use it at all I was [TS]

  thinking that Facebook is popular for [TS]

  the same reasons that Apple's best [TS]

  products are popular it's because [TS]

  Facebook helps people be successful [TS]

  doing something that before Facebook was [TS]

  too complicated for non-geeks to do with [TS]

  computers and you can you can help [TS]

  people be successful with technology in [TS]

  two different ways one is the the app [TS]

  approach which is to be really easy to [TS]

  understand and use like the iPod just [TS]

  had one big wheel and a button not a lot [TS]

  of controls not a lot of options [TS]

  completely integrated software like it [TS]

  was easy enough to use it was a big step [TS]

  up from these little mp3 players made by [TS]

  whatever Samsung or whatever with tiny [TS]

  little buttons and complicated software [TS]

  and little LCD screen little cursor keys [TS]

  and stuff like that so the iPod [TS]

  succeeded in that way the other way you [TS]

  can you can help people be successful [TS]

  with technology products is to be so [TS]

  incredibly popular that helped to work [TS]

  this thing is readily available and [TS]

  Facebook had the kind of like pressure [TS]

  help where not only was help available [TS]

  you were forced to use it because they [TS]

  would say you've got to get on Facebook [TS]

  because your whole family is on Facebook [TS]

  if you can't figure it out I'll show you [TS]

  how to do it but just get on Facebook [TS]

  get on Facebook I'll get on the phone [TS]

  with you I'll tell you how to use it or [TS]

  for the older people if you want to see [TS]

  pictures of your grandkids they're on [TS]

  Facebook so there's some great [TS]

  motivation for you to figure out this [TS]

  Facebook thing how'd you get down there [TS]

  and figure out how to see those pictures [TS]

  right now Facebook also had a [TS]

  combination of being easy to use or [TS]

  easier to use than the alternatives and [TS]

  that if you are non-technical and you [TS]

  want to put pictures of your grandkids [TS]

  online and you're not a Mac user your [TS]

  options are kind of scary whereas [TS]

  Facebook was like a one-stop shop sign [TS]

  up will suck you into our world and it [TS]

  may not be the greatest UI in the world [TS]

  but eventually you'll figure out how [TS]

  to get your pictures online whereas [TS]

  before you were like well do I want to [TS]

  get you the web hosting company or some [TS]

  software product to put pictures up or [TS]

  Microsoft's picture you were right [TS]

  you know it's just a confusing world [TS]

  stuff Facebook was a unifying force in [TS]

  saying here do your stuff at this place [TS]

  now think about the reasons I don't like [TS]

  Facebook and don't use it well one of [TS]

  the reasons as silly as it might be but [TS]

  it's valid is that everyone else is [TS]

  using Facebook like the non geeks it [TS]

  doesn't feel like a place for people [TS]

  like me it feels like a place for [TS]

  everybody else so in the US and then [TS]

  world of technology geek them it [TS]

  Facebook feels like the other ah [TS]

  and the reason modern I don't know why [TS]

  technical people aren't all on Facebook [TS]

  I know some of them are but one of the [TS]

  reasons I think it didn't catch on is [TS]

  because especially if you're if you work [TS]

  in the web is that Facebook doesn't feel [TS]

  like part of the web I was trying to [TS]

  think about why it doesn't feel like [TS]

  part of the web but because it certainly [TS]

  doesn't and I think if you talk to most [TS]

  web developers or designers that they [TS]

  will they will agree one of the things [TS]

  is that there's no obvious URLs for most [TS]

  things so the the fundamental part of [TS]

  the web is if you can see something in a [TS]

  web page you should have a URL you [TS]

  should be able to send that URL to [TS]

  somebody else and anything that breaks [TS]

  that doesn't feel like the web like if [TS]

  someone goes to that URL and they have [TS]

  to sign up for something to see it that [TS]

  doesn't feel like the web or if there's [TS]

  no URL at all for an individual comment [TS]

  you can go just go to the page or if the [TS]

  URL is just for the top level of your [TS]

  comment stream but not to a particular [TS]

  post or even if there are URLs available [TS]

  but it's not obvious how to get them you [TS]

  know if that that doesn't feel like the [TS]

  web that feels more like an application [TS]

  that's fine for something like email [TS]

  like Gmail application if there's no [TS]

  obvious URL for message number 55 you're [TS]

  not going to be sending people URLs to [TS]

  your own email that's that's supposed to [TS]

  feel like an application and not like a [TS]

  place or a site on the web but Facebook [TS]

  is supposed to be so you're putting your [TS]

  pictures up there you're talking with [TS]

  people all that stuff it just doesn't [TS]

  feel like part of the web and it's also [TS]

  it doesn't feel like this ownership of [TS]

  the content it's like you give your [TS]

  stuff to Facebook and then Facebook does [TS]

  whatever the hell it wants with it like [TS]

  if they rearrange it it appears in [TS]

  different places that they change their [TS]

  UI [TS]

  if you want your old content it's not [TS]

  always easy to go figure out how to dig [TS]

  it back out you're never sure if the [TS]

  URLs that you are using are going to be [TS]

  stable from version to version of the [TS]

  software it just it just feels like [TS]

  you're giving up on the ships for the [TS]

  privilege of being in this Facebook [TS]

  place with everybody else [TS]

  now how Google+ feels different I don't [TS]

  know if it's better but different it [TS]

  feels different to me because it is a [TS]

  little bit better in some of these areas [TS]

  so that it feels like slightly more part [TS]

  of the web they are better about [TS]

  providing URLs for everything they still [TS]

  have the problem where if you have a URL [TS]

  with something it's only shared with [TS]

  circles a and B and you send it to [TS]

  somebody in the not in those circles [TS]

  they have to sign in to see if they're [TS]

  in those circles and they can see it or [TS]

  not but at least they're trying they and [TS]

  Google does have on day one which is [TS]

  impressive complete data export for [TS]

  everything you put into Google Plus so [TS]

  you can go there and I think they call [TS]

  the data Liberation something-or-other [TS]

  where you can export all your data [TS]

  immediately your data is not trapped in [TS]

  Google Plus if you want it to come out [TS]

  you can get it out and it integrates [TS]

  with other Google services that we all [TS]

  consider part of the web already like it [TS]

  integrates with Google search and Google [TS]

  search is clearly part of the web you [TS]

  can pass those URLs around everybody [TS]

  uses it it's not a little walled garden [TS]

  it's part of the web and it integrates [TS]

  with their mail product too which is [TS]

  more like an application but it's still [TS]

  something that people use every day so [TS]

  it feels like something we accept and [TS]

  someone was pointing out one of the [TS]

  clever things that Google did with [TS]

  Google Plus is provide invites to tech [TS]

  journalists because the tech journalists [TS]

  now feel like they're an exclusive club [TS]

  that does include them so it feels like [TS]

  it's mostly geeks at this point it's a [TS]

  bunch of tech nerds and other people who [TS]

  were invited to join and they give [TS]

  invites to their tech nerds friends and [TS]

  so lo and behold where we all weren't [TS]

  using Facebook suddenly we're all on [TS]

  Google+ just because we feel like it's [TS]

  just us here obviously if Google is [TS]

  successful the Google+ that will change [TS]

  but they've got their foot in the door [TS]

  of geekdom you know where it's kind of [TS]

  like Twitter Twitter did the same thing [TS]

  and a lot of other services Twitter it [TS]

  was just it was made by geeks and the [TS]

  first people to use it were geeks and we [TS]

  felt like it was our place and even [TS]

  though now you know celebrities are [TS]

  there and everyone else that the general [TS]

  public has come and taken over we still [TS]

  feel like [TS]

  I think geeks still feel like Twitter is [TS]

  our place because we were there first uh [TS]

  you know what I mean [TS]

  yeah and it also feels in a way Twitter [TS]

  feels big enough that it can be our [TS]

  place and you can enjoy it you can use [TS]

  it essentially the same way that you [TS]

  could before [TS]

  even though Ashton Kutcher is using it [TS]

  you know that like that doesn't that [TS]

  doesn't influence it but that is [TS]

  starting to change I think and I think [TS]

  Twitter is responding much more now to [TS]

  what the masses want or the way that [TS]

  yeah and that that actually goes back I [TS]

  think to your to your point about [TS]

  Google+ which is there's almost a sense [TS]

  that because Google is Google it might [TS]

  appeal to the masses but it'll always [TS]

  have that sort of engineering geeky [TS]

  Flair like everybody that I know has a [TS]

  gmail account pretty much and probably [TS]

  most of them unlike Facebook everybody I [TS]

  know has a Facebook account only some of [TS]

  them use it I have one I rarely use it [TS]

  you you have one you never use it but [TS]

  everybody that I know pretty much has [TS]

  one whereas I think with something like [TS]

  like Google+ I think there's this hope [TS]

  that it'll always be this engineer style [TS]

  thing by the geeks and and I think that [TS]

  might hurt Google in the long run but I [TS]

  think the geeks will like it for that [TS]

  reason [TS]

  whereas Twitter has changed it's changed [TS]

  a lot because the mass market appeal of [TS]

  it Lady Gaga's on Twitter now yeah I [TS]

  heard somebody say this was outside the [TS]

  realm of what I think is reasonable at [TS]

  this point but someone was mentioning [TS]

  that since they seen all their tech geek [TS]

  friends storm on to Google+ and during [TS]

  the launch to give it a spin the same [TS]

  thing happened with Google Wave by the [TS]

  way everyone went to try it out but the [TS]

  difference with the wave is they try it [TS]

  out and said I don't get it and quickly [TS]

  left but with Google+ that didn't happen [TS]

  so with all the geeks storming to it [TS]

  someone said well at least a twitter [TS]

  continues to be annoying to us geeks we [TS]

  have an alternative now I don't see [TS]

  Google+ as a remotely an alternative to [TS]

  Twitter but it just shows the [TS]

  disaffection being sown among tech geeks [TS]

  but the recent Twitter moves in there [TS]

  and they change ously and maybe people [TS]

  are feeling Twitter isn't the place that [TS]

  it once was and looking for alternatives [TS]

  I don't think Google+ is it and I don't [TS]

  really feel that way about Twitter but [TS]

  some other people do apparently it makes [TS]

  some sense the other thing about Google+ [TS]

  compared to Facebook from a geek [TS]

  perspective is it's not crapped up with [TS]

  ugly ads like the stupid get a flatter [TS]

  belly things we got to see some person's [TS]

  flabby belly or those dumb drawings or [TS]

  everyone knows those annoying ads if you [TS]

  don't run an ad blocker you see them [TS]

  everywhere and even if you do run ad [TS]

  blocker one sneaks through every once in [TS]

  a while and Facebook has those kind of [TS]

  ads on it and geeks don't like that we [TS]

  we just don't want to be bothered by [TS]

  that type of stuff we don't want to see [TS]

  sexy women who are waiting in your area [TS]

  call Matt you know that's not what we [TS]

  want to see it's just it's it's [TS]

  degrading it's insulting and you know [TS]

  what else our intelligence [TS]

  I don't wanna Deeks are much more [TS]

  willing John than then let's say the [TS]

  masses the non geek masses I think geeks [TS]

  are much more willing to pay to not have [TS]

  to see that kind of thing [TS]

  yeah pay or seek you know do other [TS]

  trade-offs right let's write offs that [TS]

  are not is it significant to geeks [TS]

  because it's more complicated to you as [TS]

  well geeks have no problem with that [TS]

  regular people do all right um [TS]

  but so far I mean it's not Google is an [TS]

  ad company they want ads to be [TS]

  everywhere and there probably are if [TS]

  they're ads in Google Plus I haven't [TS]

  seen them because I have such incredible [TS]

  ad banner blindness that I just simply [TS]

  don't see them but all I know is they're [TS]

  definitely not ugly image ads like you [TS]

  see on Facebook right so I there are ads [TS]

  in Gmail but if you ask me where the ads [TS]

  are in Gmail I could not tell you I [TS]

  literally do not see them right and they [TS]

  don't interfere with the use of the [TS]

  product they're not being shoved in the [TS]

  middle of my email threads or anything [TS]

  like that [TS]

  wherever the ads are they're not [TS]

  bothering me so geeks have that ability [TS]

  to ignore Google's text ads and it's [TS]

  harder to ignore Facebook's things and [TS]

  there's no so far again so far there's [TS]

  no application API in Google+ there's no [TS]

  super poking no farmville no mafia wars [TS]

  no trading fruit with people none of [TS]

  that BS that all our family and friends [TS]

  are doing that we find in Ain and stupid [TS]

  that is not in Google+ yet maybe someday [TS]

  they have something planned for that [TS]

  certainly they had an API for wave were [TS]

  you supposed to write these little [TS]

  things that work in wave these little [TS]

  BOTS and all those other so maybe that [TS]

  technology will come over to us but for [TS]

  now it's not there it's kind of like one [TS]

  of the reasons that people flock to [TS]

  Google to begin with especially geeks [TS]

  was that they just had a really spare [TS]

  homepage it didn't look like AltaVista [TS]

  Yahoo wasn't crapped up with all this [TS]

  stuff it was just a search field their [TS]

  logo and a button or two [TS]

  Google+ feels like that and Google+ is [TS]

  integrated with the stuff the geeks [TS]

  already use like you said everyone you [TS]

  know has a gmail account or every geek [TS]

  you know it integrates with Gmail which [TS]

  I already use integrates with Google [TS]

  search which everybody used [TS]

  it integrates Google Calendar which I [TS]

  happen to use so I'm like Facebook where [TS]

  it's like leave the web and come to [TS]

  Facebook and do all your crap here like [TS]

  Facebook is like a trap I think a [TS]

  Facebook is you know I don't I don't [TS]

  know that the correct analogy but it's [TS]

  it's a people check in but they don't [TS]

  check out it's like leave the wits kinda [TS]

  like AOL don't go to the web go to a [TS]

  well it's a separate place and we have [TS]

  our own little microcosmic that's out on [TS]

  the web we have our equivalent over here [TS]

  don't ever leave just stay forever it's [TS]

  wonderful sit down and I don't like that [TS]

  and most geeks don't like that whereas [TS]

  Google+ feels like it's just one more [TS]

  thing being add to integrated with all [TS]

  these other things that we already used [TS]

  it we were already except this part of [TS]

  the web you know that did it's not a [TS]

  trap it's not a place where you just go [TS]

  and check in and don't check out again [TS]

  and one of it one example this is that [TS]

  you can add people to your circles and [TS]

  all there are little things they have in [TS]

  Google Plus even if they're not members [TS]

  of Google Plus because you can add them [TS]

  just by their email address and how does [TS]

  it know the email addresses of people [TS]

  you might be interested in well because [TS]

  you email them a Gmail and I can say [TS]

  well here here's a list of all the [TS]

  people that you email the Gmail and we [TS]

  think based on whatever that these might [TS]

  be people that you want to add to your [TS]

  circles and don't worry about if they [TS]

  don't have a Google+ invite or anything [TS]

  you can still add up the circle when [TS]

  they get a Google+ invite presumably [TS]

  we'll connect the dots and you know put [TS]

  plug in all the wires so that it becomes [TS]

  the person who actually joined Google [TS]

  Plus it's nice and like a like the rest [TS]

  of Google stuff Google's infrastructure [TS]

  advantage comes into play here and that [TS]

  performance has been great even though [TS]

  we've had the rush of people and now [TS]

  they did stop giving out invites saying [TS]

  they had to try to be careful about you [TS]

  know this is the first release maybe [TS]

  they don't want to have people storming [TS]

  it or over maybe it the performance is [TS]

  great because they stop giving out [TS]

  invites but whatever they're doing as [TS]

  usual the server's didn't go down they [TS]

  didn't become slow I didn't stop using [TS]

  it because I click something nothing [TS]

  would happen that happened a lot with [TS]

  wave in the early days another reason [TS]

  the wave failed was that it didn't have [TS]

  the usual Google snap Google Ghul [TS]

  strengths big strength is their scale [TS]

  building the infrastructure and despite [TS]

  all these tech geeks clicking madly and [TS]

  adding people to circles and throwing [TS]

  things around and getting invites and [TS]

  you know all this stuff over the past [TS]

  few days no performance problems [TS]

  everything is snappy and their client [TS]

  side stuff is really fancy and [TS]

  impressive with all these nice effects [TS]

  they have all the stops time being done [TS]

  client-side so it doesn't do it there [TS]

  structure but it shows they know what [TS]

  they're doing programming wise on the [TS]

  web one of the coolest thing was the [TS]

  feedback button they have I don't know [TS]

  if you tried this but there's a little [TS]

  feedback thing in the lower right corner [TS]

  of the page where you can send them [TS]

  complaints or whatever so I clicked it [TS]

  with no expectations figuring is going [TS]

  to bring up a mail form and I could [TS]

  complain about something what it [TS]

  actually brings up is a UI where you can [TS]

  it dims the whole page and then you can [TS]

  highlight regions of the page by undoing [TS]

  them with a little draggable rectangle [TS]

  so you can highlight regions of the page [TS]

  and then it has another tool the [TS]

  blackout tool where you can put sort of [TS]

  black redaction lines over over the [TS]

  parts that you don't want to see because [TS]

  if you look it could be personal [TS]

  information it could be like a thread [TS]

  with people you're talking about your [TS]

  family members and you don't want to [TS]

  send that to Google so you basically [TS]

  mark up the current thing you see in [TS]

  your web browser in the web browser with [TS]

  web-based tools and then it gives you a [TS]

  preview and says this is what we're [TS]

  going to send we're going to send in [TS]

  this graphic and now write your text and [TS]

  you write your text say the thing that I [TS]

  highlighted annoys me because bla bla [TS]

  bla bla bla and then you send it out and [TS]

  it sends the image that you just created [TS]

  with their web this tool along with your [TS]

  description which is a pretty darn [TS]

  impressive feedback tool like if you [TS]

  think about the comparatively [TS]

  caveman-like feedback tools that Apple [TS]

  has and they have complete control of [TS]

  the of the platform they can make [TS]

  client-side software for developer [TS]

  estimate you know instead we just get a [TS]

  bunch of text fields with a format we're [TS]

  supposed to use and then we have to go [TS]

  to the separate application to get a [TS]

  system profile report and shove it in [TS]

  there you know this is a richer [TS]

  experience than available with native on [TS]

  the native desktop from people like [TS]

  Apple and they're doing it in a web [TS]

  browser so Apple should be embarrassed [TS]

  by this and everyone else should be [TS]

  impressed and this is just a stupid [TS]

  feedback tool the rest of the UI is you [TS]

  know completely higher level than most [TS]

  of the things you see on the web these [TS]

  days [TS]

  our second sponsor by no means a [TS]

  second-place sponsor is istockphoto.com [TS]

  the world's original source for [TS]

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  these guys the real deal they have the [TS]

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  they've got two premium collections get [TS]

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  up for for a free account you get a 10% [TS]

  discount on 50 or more I stock credits [TS]

  all you do is go to istockphoto.com [TS]

  slash 5x5 for details offer expires July [TS]

  30th 2011 say anything with I stock now [TS]

  as for the circles business adding [TS]

  people the circle circles are basically [TS]

  just groups I'm not really sold on the [TS]

  idea of circles I guess you need some [TS]

  kind of branding hook and it probably [TS]

  sounded good in a meeting house have [TS]

  circles they're not groups they're [TS]

  circles but how are they different than [TS]

  groups are how are they different than [TS]

  tagging they're not really different the [TS]

  only difference is that little circle UI [TS]

  and the circle you why does it seem to [TS]

  scale beyond like 13 or so people [TS]

  because once you get 13 little heads in [TS]

  that little circle on the screen then [TS]

  it's like these are the people in your [TS]

  circle plus more that we can't show you [TS]

  because they don't fit in a little [TS]

  circle and it's maybe people don't have [TS]

  more than 13 people in each circle or [TS]

  maybe when you have one 13 you shouldn't [TS]

  be putting them in a single circle but [TS]

  again tech geeks are outliers we're [TS]

  going to have some sort of group for [TS]

  like I have an Apple nerds group and [TS]

  that is has many many people in it [TS]

  because many people I know are Apple [TS]

  nerds we tend to network with more [TS]

  people than maybe on Facebook well [TS]

  people have a lot of Facebook friends [TS]

  too but you know if you're staying with [TS]

  friends and family members you could be [TS]

  limited but if you're trying to network [TS]

  professionally for example or pseudo [TS]

  professionally where you're networking [TS]

  with people who are interested in the [TS]

  same topic as you your groups can get [TS]

  pretty big but I don't think that's a [TS]

  problem I think they just had to have [TS]

  some kind of hook and circles was it you [TS]

  know one of the commitments I see John a [TS]

  lot on on Twitter and elsewhere is that [TS]

  people who are I guess so popular or [TS]

  well followed well-liked by others their [TS]

  comment and notes on Google+ will rise [TS]

  to the top because they're being [TS]

  essentially liked a lot or plussed a lot [TS]

  and that that will essentially dominate [TS]

  people's streams yeah I made the mistake [TS]

  of adding some people to circles who are [TS]

  really famous and post a lot and it's [TS]

  the same effect on Facebook where if you [TS]

  accidentally friend somebody who is [TS]

  prolific your entire Facebook [TS]

  whatever they call that thing where you [TS]

  see people post it will be dominated by [TS]

  them because so verbose so if you follow [TS]

  someone like that a Facebook has a thing [TS]

  where just says stop showing me updates [TS]

  from this person if that's in GUI [TS]

  thought I saw that in Google+ but then I [TS]

  look when you're looking for it I didn't [TS]

  find it so maybe it's just not I just [TS]

  don't know where it is but they need a [TS]

  feature like that but yeah the products [TS]

  like this yours you're always worried [TS]

  about who knew I targeted with it and [TS]

  famous people are people with a lot of [TS]

  for example people with a lot of Twitter [TS]

  followers use the product differently [TS]

  than people with fewer and I think [TS]

  Google+ is exacerbating a lot of these [TS]

  problems like my biggest annoyance with [TS]

  Google+ is that well this is not [TS]

  annoyance this is actually something [TS]

  interesting that it adds it adds a new [TS]

  toolbar to the top of every Google [TS]

  property they used your Google Calendar [TS]

  your your Gmail it all has this big [TS]

  toolbar that integrates all these [TS]

  products together which is great great [TS]

  idea a good integration cross product [TS]

  you can share things from one to the [TS]

  other stuff like that but it also has a [TS]

  little square it's like a notification [TS]

  square and the square turns red with a [TS]

  number in it every time something new [TS]

  happens on Google+ pretty much anything [TS]

  new someone as you do a circle turns red [TS]

  someone adds a comment to a post that [TS]

  you comment on turns red someone you [TS]

  follow post something turns red and if [TS]

  you I don't think I don't have that many [TS]

  people in circles I got maybe 20 30 [TS]

  people in circles but I guess enough [TS]

  people know of me and know my email [TS]

  address to look me up and follow me so [TS]

  every time someone in the world adds me [TS]

  to a circle that thing turns red and [TS]

  that means the thing is constantly red [TS]

  it's constantly red and it's like it's [TS]

  like the unread badges on Doc icons some [TS]

  people just don't like having those [TS]

  badges I don't like having them you know [TS]

  I turn off badges if I can keep them off [TS]

  because there's this compulsion to to I [TS]

  don't have to serve the badge to make [TS]

  the badge go away whatever the badge is [TS]

  telling you to unread read them so it's [TS]

  always goes back to zero it's like a [TS]

  to-do list it's like in your face saying [TS]

  here's something you have to do here's [TS]

  something have to do don't forget about [TS]

  this I don't know what psychological [TS]

  ailment causes people to have anxiety [TS]

  when when badges like that appear or [TS]

  what family of them but I definitely [TS]

  have it so I would and it's constantly [TS]

  red for me because I'm popular enough [TS]

  that every few minutes someone is adding [TS]

  me to a circle at least and at least in [TS]

  the initial run up of everyone [TS]

  registering if that continues you know [TS]

  that [TS]

  my complaint I use the feedback tool to [TS]

  circle that red thing and said do not [TS]

  want show the badge show a number on it [TS]

  but don't make it bright red because [TS]

  it's but when it's gray I don't care [TS]

  then the number is there enough inter [TS]

  second look and the worst thing is it's [TS]

  red across all my property so I have a [TS]

  gmail tab a calendar tab and a plus tab [TS]

  and all three of them have already have [TS]

  a red thing in it and if I click on the [TS]

  red thing and one of them doesn't become [TS]

  unread immediately and the other ones [TS]

  it's still red over there it's just it's [TS]

  a little bit I mean this is kind of a [TS]

  personal problem and not a problem with [TS]

  our product but I think it's true of a [TS]

  lot of geeks that they don't like those [TS]

  badges that it feels like they're being [TS]

  put upon by the product and being given [TS]

  work to do [TS]

  and the other thing is the email [TS]

  notifications are turned on for [TS]

  everything by default [TS]

  thankfully they could all be turned off [TS]

  but that's a weird default the Halleck [TS]

  anytime anything happens in the plus [TS]

  world someone comments on posts someone [TS]

  signs up someone changes a profile [TS]

  picture someone mentions you someone [TS]

  tags you all these million things that [TS]

  could possibly happen you get an email [TS]

  about it which feels like last century [TS]

  it's like it doesn't it also ain't shown [TS]

  it seemed like the options that they [TS]

  give you to control that aren't exactly [TS]

  what you want them to be like granular [TS]

  but they're not quite giving you the [TS]

  options you really want yeah you want to [TS]

  like if something is important you want [TS]

  to be notified of it but importance [TS]

  doesn't depend on the medium or you know [TS]

  what I mean yeah exactly well it sounds [TS]

  like the person like I don't want to see [TS]

  updates from this famous person because [TS]

  they're very prolific and they're [TS]

  constantly doing updates that's not [TS]

  important to me but if my idol Andy [TS]

  Hertzfeld ooh I put into a circle ever [TS]

  says anything to me I immediately want [TS]

  to be emailed about that you know that's [TS]

  that's tough to do at least they just [TS]

  have switches turn them all off so I [TS]

  turned them all off but enough getting [TS]

  an email in a product that's already [TS]

  like it's worse when you're in Gmail I [TS]

  go I get an email in Gmail telling me [TS]

  about something that happened go go but [TS]

  I also have a red badge telling me [TS]

  exactly the same thing because I'm using [TS]

  Gmail which is integrated yeah it's it's [TS]

  silly it should it should detect does [TS]

  this press and use Gmail then don't send [TS]

  them an email for anything because if [TS]

  they're in Gmail they're going to see [TS]

  the little red thing and know that [TS]

  something happened and the great thing [TS]

  is when you click that red thing it [TS]

  doesn't just take you off to another [TS]

  site it brings down a reasonable UI from [TS]

  which you can see exactly what happened [TS]

  and take actions on it from this [TS]

  drop-down thing it's really nice [TS]

  integration [TS]

  it could be improved in that you do have [TS]

  actually had to leave that to go to the [TS]

  real plus URL to do more things [TS]

  especially with me like it'll say a [TS]

  notification is it 15 more people add [TS]

  you to circles but this that the menu [TS]

  only displays 10 so you don't know if [TS]

  number 11 12 13 14 and 15 are Steve Jobs [TS]

  you know John Rubin seen all these [TS]

  famous people vo what you want to know [TS]

  if a famous person adds you to the [TS]

  circle but people who you have no idea [TS]

  who they are you're not as interested in [TS]

  so I'm doing to do a mutual follows like [TS]

  when I want to see who has joined up [TS]

  like when you added me to a circle I [TS]

  think you were off that list so I had to [TS]

  go to the full list of people who just [TS]

  added me the circle scroll down and I [TS]

  saw your name then I could add you back [TS]

  to one of my circles you know so that [TS]

  process is a little bit clunky but this [TS]

  is all in the run-up phase where we're [TS]

  all just getting settled in the product [TS]

  and adding people to circles and [TS]

  changing our profile pictures it'll be [TS]

  interesting once all this settles down [TS]

  once we've sort of arranged the room the [TS]

  way we want it metaphorically speaking [TS]

  if we all keep using it or adjusting on [TS]

  this board actually I should mention [TS]

  this I still haven't tried this but I [TS]

  think they're killer feature is this [TS]

  hangout thing there's this some I forget [TS]

  but they have a hangout and chats that [TS]

  they have different terms for things so [TS]

  the bottom line is one of the features [TS]

  lets you declare that you're about to [TS]

  hangout people hang out with you and [TS]

  there's a live video component [TS]

  optionally to it so there's a live chat [TS]

  and video amongst other people it's [TS]

  ad-hoc it's not just like I'm gonna hang [TS]

  out who wants to hang out with me hey [TS]

  this other person is hanging out with me [TS]

  and I'm hanging out with you this is a [TS]

  technological representation of what [TS]

  teenagers and young people already do [TS]

  with like I am like they sit at their [TS]

  house and they're basically hanging out [TS]

  with each other using an IM client and [TS]

  maybe an email client and maybe Skype [TS]

  this happens all the time now anyway the [TS]

  fact that Google realize that and [TS]

  integrate it into their product and [TS]

  called it hangout when the regular [TS]

  people get a hold of this this may be [TS]

  something that Facebook doesn't have an [TS]

  answer for because I can imagine if if [TS]

  teenagers are able to overcome the [TS]

  geekiness barrier and if they they are [TS]

  tempted away from Facebook long enough [TS]

  to try out this hangout feature I think [TS]

  they would like it this if it is [TS]

  anything they could pull anybody away [TS]

  from Facebook it's this type of this [TS]

  type of thing it's not the circles or [TS]

  a bowl of things I described because [TS]

  regular people care nothing about that [TS]

  stuff but the Hangout feature as far as [TS]

  you know has no technological or [TS]

  semantic equivalent in the Facebook [TS]

  world and I think people will love it [TS]

  apparently the the I read a rumor I [TS]

  don't know I don't have the link handy [TS]

  so probably won't be in the show notes [TS]

  but I just read that Facebook has [TS]

  partnered with Skype to do essentially a [TS]

  similar I don't say the same thing but [TS]

  that that you'll be able to do something [TS]

  just like that within Facebook like next [TS]

  week yeah I'm sure you know the [TS]

  competitor competitors are you know [TS]

  they're not standing still but I think [TS]

  the advantage that Google has is that [TS]

  you don't have to be technically savvy [TS]

  to pull up a web page but you do have to [TS]

  be more technically savvy to know what [TS]

  Skype is to download or to get whatever [TS]

  plug like the fact that it all happens [TS]

  in a web browser lowers the barrier to [TS]

  entry huh and it's very difficult to do [TS]

  video in a web browser so Google has its [TS]

  own web browser or it can make that [TS]

  happen in an efficient manner so I would [TS]

  imagine Google has an advantage first [TS]

  mover advantage certainly but also an [TS]

  advantage in that it's easier for people [TS]

  to try this out maybe the barrier is you [TS]

  have to have Google Chrome I don't know [TS]

  if it works in IE or whatever most [TS]

  people are using but even just [TS]

  downloading a new browser that's a [TS]

  one-time thing and it's probably easier [TS]

  to get Chrome installed than it is to [TS]

  get Skype set up you know again this [TS]

  leans towards geeks who already have [TS]

  Macs and every Mac has a microphone and [TS]

  a camera in it and PCs don't [TS]

  so maybe I'm overestimating the value of [TS]

  this among regular people who just don't [TS]

  have the hardware for it but ah of all [TS]

  the features they have that is the one [TS]

  that stands out to me as the one that [TS]

  could be popular with the non geeks but [TS]

  we'll see how it turns out so that's all [TS]

  I've got on Google+ actually I do have [TS]

  more but that's that's the the meat of [TS]

  it for now do we have time or do you [TS]

  need to go I probably need to go unless [TS]

  you have to make short you want to get [TS]

  to before well I just wanted to hear [TS]

  your general take on the Final Cut Pro [TS]

  10 thing I did listen to you I'm Way [TS]

  behind in podcast because I've been too [TS]

  busy writing but I did listen to the [TS]

  talk show with Sandy [TS]

  yeah and heard his take on it I [TS]

  you have a different thing that struck [TS]

  me the thing destructing and listening [TS]

  to it is everybody everybody's so [TS]

  indignant when the application that they [TS]

  like changes you know I mean like I was [TS]

  I'm all indignant about the finder [TS]

  changing because I like the old one but [TS]

  everyone else is like who cares I don't [TS]

  know what the finder is right right [TS]

  and when and when there's when there's a [TS]

  big group of people like the video [TS]

  editors are just like just so upset and [TS]

  it's I feel like saying oh so you know [TS]

  when is your favorite application gets [TS]

  changed now it's a big problem but when [TS]

  anybody else has a problem you like ah [TS]

  your big babies right everyone thinks [TS]

  that yeah I guess its head up and finder [TS]

  doesn't affect how you lives these [TS]

  people the video editors may not be tech [TS]

  people they invest a considerable amount [TS]

  of effort in learning how to use a [TS]

  particular product and if it becomes [TS]

  clear that that product is no longer [TS]

  useful to them or they're scared that [TS]

  it's no longer abuse for them they're [TS]

  faced with the prospect of learning a [TS]

  different product like the skills that [TS]

  make them valuable have been devalued by [TS]

  Apple's actions and that pisses people [TS]

  off and that's that's where all the [TS]

  upsetedness comes from sandy said it [TS]

  himself and the things like he doesn't [TS]

  have time to learn something new but if [TS]

  this is going to be the long-term thing [TS]

  now he's got to learn something new [TS]

  because if they don't if they don't they [TS]

  decided they don't want to serve his [TS]

  needs that's you know that's something [TS]

  that's on Apple that's what they want to [TS]

  do fine but that means that he's now has [TS]

  to do something so it's like I trusted [TS]

  Apple enough to learn their products [TS]

  thinking I would build my career on it [TS]

  and now it's pulling the rug out from [TS]

  under me now that's the perception the [TS]

  reality I think is that all these people [TS]

  complaining will eventually come around [TS]

  and the reason I think they'll come [TS]

  around is because Apple's competitors [TS]

  are so incompetent you know people who [TS]

  love avid love Abbott and say that's [TS]

  great but avid versus Apple I would take [TS]

  it one tenth of Apple's attention is [TS]

  probably worth 100 percent of Avid's [TS]

  attention in terms of product quality [TS]

  and you know future proofing and as many [TS]

  people pointed out if you are big avid [TS]

  fan you kind of got screwed by them when [TS]

  they more or less abandon the Mac so [TS]

  it's not like avid is is the wonderful [TS]

  daddy who will always take care [TS]

  you know everybody every vendor will [TS]

  eventually screw you on long press [TS]

  because they're yeah [TS]

  because they're yeah [TS]

  world changes business has changed the [TS]

  top dog and in the industry changes over [TS]

  time so you're not gonna be able to [TS]

  stick with something forever you're [TS]

  always gonna have to learn something new [TS]

  just ask the people who learned the [TS]

  pre-digital nonlinear editing systems [TS]

  the many ones of those from different [TS]

  vendors they all had to learn something [TS]

  new in fact Final Cut Pro was the new [TS]

  thing to learn for a lot of people it's [TS]

  like oh come on it's Final Cut Pro think [TS]

  I already know avid or I didn't already [TS]

  know the movie Ola or whatever the hell [TS]

  it was in the 60s technology changes [TS]

  right so as you're reading into what [TS]

  Apple thinks about like also they are [TS]

  they leaving the pearl market or they're [TS]

  not interested because it doesn't have [TS]

  enough customers or I don't try to [TS]

  psychoanalyze them too much about that I [TS]

  think the the obvious answer is the [TS]

  correct one in it [TS]

  basically they think the new ways are [TS]

  better than the old ways and they're [TS]

  they are willing as a company to take [TS]

  whatever hit they're going to take by [TS]

  saying we are not going to support as [TS]

  many of the old ways as we can possibly [TS]

  get away with now you may scream and [TS]

  yell and say oh we need this particular [TS]

  XML export and we need that features X Y [TS]

  & Z and we will add them back grudgingly [TS]

  but we're trying to move forward and [TS]

  their bet is that they can move the [TS]

  industry forward without losing their [TS]

  entire customer base how much of it are [TS]

  they can lose what's an acceptable loss [TS]

  will it be balanced out by gains in the [TS]

  prosumer space you know but this is the [TS]

  that's the gambit they're doing they do [TS]

  it all the time they did but you know a [TS]

  floppy disk USB ports it's a bet on [TS]

  their part saying we're going to move [TS]

  forward we're going to make progress [TS]

  we're going to do what we think is the [TS]

  future of the way this entry should work [TS]

  and we're going to bet that our losses [TS]

  will not be so bad that it will make it [TS]

  turn out to be an overall bad move well [TS]

  that that's somewhat like the I put an [TS]

  article in the show links that somebody [TS]

  I guess the guy he went on to is it [TS]

  posters I don't know how to pronounce [TS]

  that you know that the sign I know what [TS]

  you're talking about I guess the guy [TS]

  that works on that or founded that used [TS]

  to be at Apple and he worked on he [TS]

  worked on Final Cut Pro for a number of [TS]

  years a number of years ago maybe back [TS]

  at the time that Final Cut Pro 10 was [TS]

  maybe being thought about and conceived [TS]

  of and in this article he writes that [TS]

  essentially [TS]

  Apple just doesn't care about pro users [TS]

  you sort of alluded to that or mention [TS]

  that is you know hey care about the [TS]

  people who are running around with [TS]

  high-definition cameras who want to go [TS]

  and make something that sort of semi pro [TS]

  but not quite pro and they're a consumer [TS]

  much more consumer facing company today [TS]

  in 2011 than they were in 2008 for [TS]

  example and I don't I read that article [TS]

  and I don't buy his argument I don't [TS]

  think so [TS]

  I don't the one who's saying Apple [TS]

  doesn't care about the pros it when you [TS]

  do the math and say like pros is such a [TS]

  small percentage there's many more [TS]

  regular consumers the pros aren't [TS]

  important financially Apple doesn't work [TS]

  like that Apple does not work it's true [TS]

  that Apple does want something that they [TS]

  can sell to millions and millions of [TS]

  people's they only want hit products but [TS]

  if that was their overriding number-one [TS]

  directive they would never have created [TS]

  Final Cut Pro in the first place yeah [TS]

  but maybe the apple of today is saying [TS]

  you know we never should have created it [TS]

  in the first pinch the Apple that bought [TS]

  and fostered Final Cut Pro was the one [TS]

  that was introducing the iMac and the [TS]

  iPod the most consumer of consumerist [TS]

  products that they've ever created all [TS]

  right that Apple is the thing that Apple [TS]

  you know Apple doesn't care about the [TS]

  pros that's the hurt feelings of the [TS]

  people who now are put upon to learn [TS]

  something new our feeling and that's [TS]

  their manifestation oh they don't care [TS]

  about us and people saying inside yeah [TS]

  Apple doesn't care about you not that [TS]

  Apple doesn't care about professionals [TS]

  they want to change the way [TS]

  professionals work they think this way [TS]

  of doing video editing is better than [TS]

  the old way and professional video [TS]

  editors disagree because refresh [TS]

  initiators just want to do their job and [TS]

  a lot of them they don't care about the [TS]

  future of video wedding they care about [TS]

  getting their project done on time and [TS]

  on budget you know what I mean and if [TS]

  they can't use your products because [TS]

  it's missing what they consider [TS]

  essential features then they're they're [TS]

  pissed off and so that translates who [TS]

  they don't care [TS]

  Apple cares so much about professional [TS]

  video editing that it wants to make [TS]

  professional video editing better more [TS]

  simple fewer legacy formats fewer [TS]

  integrating with dumb products that [TS]

  Apple probably thinks are too [TS]

  complicated and crappy they want to [TS]

  simplify make it better make it and as a [TS]

  side effect yes that does make it more [TS]

  accessible for prosumers and as a side [TS]

  effect yes that does make it opens up a [TS]

  much bigger market to them that's what I [TS]

  wants to do with everything they don't [TS]

  like the idea that there's some thing [TS]

  that you do that is so complicated to do [TS]

  that only a small number of people can [TS]

  do it and think about their development [TS]

  environment [TS]

  like they want to make it developing [TS]

  easier they want to make interface [TS]

  builder better easier to layout gooeys [TS]

  you know there's guidelines you know [TS]

  first you don't have to to program in [TS]

  lines of code to layer your GUI next has [TS]

  an interface builder that's GUI right so [TS]

  that's that's lowering the bar then [TS]

  there you know we'll have snaps and [TS]

  guides to show you exactly how aqua [TS]

  layout has to be because it's too much [TS]

  to ask for people to read the guidelines [TS]

  and exactly space things you know and [TS]

  they're just everything they're always [TS]

  trying to make it anything that's [TS]

  complicated easier and this applies [TS]

  everywhere and it applies to industries [TS]

  where people are comfortable with the [TS]

  way things work now and they just wish [TS]

  they had a version of Final Cut Pro 7 [TS]

  that was faster better-looking and add [TS]

  more features and Apple wants to [TS]

  eliminate complexities and make the [TS]

  process of video editing better and [TS]

  their bet is that as Cranky's people [TS]

  will be the net win of making the [TS]

  process of professional video editing [TS]

  simpler will pay off in the long run [TS]

  it's very difficult to tell whether they [TS]

  succeed but the don't care part that I [TS]

  do agree with is that if Apple lost all [TS]

  the professional video editors all the [TS]

  hardcore ones making Hollywood movies [TS]

  they would probably not do a big giant [TS]

  reversal it's obvious they're doing of [TS]

  smaller browsers to try to try not to [TS]

  lose all those pros but they think at [TS]

  this point they think they're right they [TS]

  think this our way of doing video [TS]

  editing is better than the Final Cut Pro [TS]

  7 way was and they're going to stick to [TS]

  it as much as they possibly can and if [TS]

  they shed pros fine [TS]

  at a certain point if no professional is [TS]

  usable then that just becomes the next [TS]

  version of iMovie or something and that [TS]

  would be probably considered a failure [TS]

  Apple lost the probe IDEO editing market [TS]

  because they didn't bend over backwards [TS]

  enough to support the legacy stuff [TS]

  through the transition the same thing [TS]

  with Mac OS 10 if they didn't bend over [TS]

  backwards enough with carbon and [TS]

  everything to support Microsoft Office [TS]

  in Photoshop that would have killed the [TS]

  platform but this is the reverse where [TS]

  they're bending over backwards for the [TS]

  small minority of people so they don't [TS]

  lose that market and they're trying to [TS]

  gain the larger one but really I think [TS]

  Apple's goal Final Cut Pro is to make [TS]

  professional video editing not as [TS]

  complicated and simpler and they're [TS]

  trying to do it single-handedly based on [TS]

  the cloud they have with the success of [TS]

  Final Cut and they're trying to do it at [TS]

  the same time as not completely losing [TS]

  the [TS]

  market the key thing to notice here will [TS]

  be when schools that teach people video [TS]

  start using the new version of Final Cut [TS]

  because that's why a lot of people in [TS]

  industry know it now because they [TS]

  learned it in school because Final Cut [TS]

  was cheaper than avid and you could run [TS]

  it on the Mac and so if you were [TS]

  learning video editing everyone learned [TS]

  on Final Cut and I went into the [TS]

  industry they kept using Final Cut once [TS]

  they start teaching the previous version [TS]

  if they start teaching with the previous [TS]

  version then those people come in the [TS]

  industry they won't be pissed about how [TS]

  the new version of Final Cut is [TS]

  different because they never use seven [TS]

  right maybe they weren't born when seven [TS]

  was introduced ah if if they have Apple [TS]

  hangs in there long enough and gets [TS]

  their product into schools this will [TS]

  eventually turn over in their favor just [TS]

  the way the final cup did because [TS]

  they've lowered the price again lowered [TS]

  the barrier entry again digital download [TS]

  300 bucks instead of a thousand simpler [TS]

  to use easier for more people to get [TS]

  into video editing if they don't [TS]

  completely lose the pro market and they [TS]

  can still keep this as a teaching tool [TS]

  they will be successful with this gambit [TS]

  to simplify video editing despite all [TS]

  the the crankiness that's that's where I [TS]

  think this is going and I do feel for [TS]

  the pro video editors I have sympathy [TS]

  for them I've had applications that I [TS]

  love changed in ways that I don't like [TS]

  to simplify it for the other people and [TS]

  I didn't need it simplified I like the [TS]

  way it worked I just wanted you to be [TS]

  faster but that's that's called they [TS]

  call that progress sometimes it hurts [TS]

  okay you're gonna get some email all [TS]

  right now there's no professional video [TS]

  editors listening to this now you're [TS]

  definitely gonna get some email I mean [TS]

  what about what if I said they're gonna [TS]

  disagree with my psyche we'll have to [TS]

  see we'll wait for the emails all right [TS]

  be a fun week yeah and have a good week [TS]

  John you to people to more think to two [TS]

  little notes I want to make here all [TS]

  right one of them is that we get e we [TS]

  get for some reason on this show more [TS]

  than the others maybe because we refer [TS]

  to them more people are frequently [TS]

  emailing to ask what the show notes are [TS]

  when we talk about show notes and I feel [TS]

  like we've addressed this a few times [TS]

  but maybe it's worth repeating odd when [TS]

  we say the show notes maybe it would be [TS]

  more correct to say to show links then [TS]

  notes because when we say notes who [TS]

  really mean links [TS]

  and every week usually it's John [TS]

  sometimes I'll add a couple we will find [TS]

  links for the stories articles and [TS]

  points that we talk about if John [TS]

  mentioned some kind of obscure [TS]

  engineering fact he'll find the [TS]

  Wikipedia entry for it and put it into [TS]

  the links so if you want to if you want [TS]

  to find those if you want to see those [TS]

  you can go to 5x5 TV slash hypercritical [TS]

  and find the episode there on that page [TS]

  that you were just listening to if you [TS]

  weren't playing it from the website [TS]

  already and you'll see a whole bunch of [TS]

  lists of links on that page a little [TS]

  summary and everything else that you [TS]

  need to follow along you put them in [TS]

  order John I do I try to keep them the [TS]

  order that they were mentioned in the [TS]

  show [TS]

  there's drag and drop for that yes [TS]

  there's and below they'd be background [TS]

  colors don't I know the background that [TS]

  they're alternating row colors I'm not [TS]

  you know they don't change you should [TS]

  have it fade from one color to the other [TS]

  as it slides into its new position get [TS]

  right on that [TS]

  yep and or I'll just remove all the [TS]

  colors altogether you could do that too [TS]

  okay it would be less wrong if I did [TS]

  that it's true and people can go there [TS]

  and they can follow along with us as we [TS]

  go so that's what I mean when we say [TS]

  show notes you really should say show [TS]

  links but that's how you do it you find [TS]

  the episode number and dig right in now [TS]

  if you wanted to you could subscribe to [TS]

  the show in an RSS reader and in that [TS]

  case you'll see all the links right [TS]

  there in addition that's your choice you [TS]

  can do it either way it won't it won't [TS]

  download the enclosure by default so [TS]

  you'd be fine and that the second thing [TS]

  was a lot of the time we will will be [TS]

  let you know what maybe maybe we don't [TS]

  even need to mention that one is enough [TS]

  I think that's enough I was going to say [TS]

  that if you subscribe to the feed I [TS]

  frequently adding and correcting links [TS]

  after the show is all right put out so [TS]

  if there's some show notes link that you [TS]

  that I mentioned it's not there check [TS]

  the website because I will occasionally [TS]

  so I forgot to put that link in or [TS]

  someone will send me a note that I [TS]

  forgot to put a link and I will add it [TS]

  this is the living web John so live [TS]

  that's right [TS]

  whereas RSS if you just get the feed and [TS]

  your feed reader doesn't pull it again [TS]

  you won't [TS]

  new links outside by 5 dot TV / [TS]

  hypercritical that's why you need to [TS]

  know so again that's it that's it for [TS]

  this week we'll be back next week [TS]

  you know have a good week John you're [TS]

  doing so thanks again to our sponsors [TS]

  field notes brand.com and [TS]

  istockphoto.com for making the show [TS]

  possible thanks so much as always to you [TS]

  guys for listening those of you who've [TS]

  rated the show on iTunes thank you [TS]

  it really really helps people find out [TS]

  about the show those of you who have [TS]

  donated at five-by-five TV / donate [TS]

  thank you [TS]

  really really thank you so much for [TS]

  doing that it really makes it a lot [TS]

  easier for us to keep doing these shows [TS]

  for you we will be back next week if you [TS]

  listen to this before you celebrate the [TS]

  4th of July have a good one if you're [TS]

  listening to this afterwards I hope you [TS]

  had a good one and we'll see y'all again [TS]

  soon thanks [TS]

  you [TS]