Hypercritical

23: No Sentence Left Behind

 

  hi I'm Dan Benjamin I'm the founder of [TS]

  five-by-five and before we start today's [TS]

  show I just wanted to take a minute to [TS]

  say thanks to all of you for helping [TS]

  make 5x5 what it is today for helping me [TS]

  get the best job in the entire world [TS]

  you guys have rated the show on iTunes [TS]

  you check out our sponsors every week [TS]

  and I just wanted to say thanks and [TS]

  thank you for listening I'd like to say [TS]

  great big thanks though to all of you [TS]

  who've donated your hard-earned money to [TS]

  help us out here with the big move from [TS]

  Central Florida to Austin Texas which is [TS]

  where we are now if you'd like to help [TS]

  support five by five you can do that by [TS]

  going to five by five dot TV slash [TS]

  donate and thanks this is hypercritical [TS]

  weekly talkshow ruminating on exactly [TS]

  what is wrong the world of Apple related [TS]

  technologies and businesses nothing is [TS]

  so perfect that cannot be obliterated by [TS]

  my co-host John siracusa nosey I'm Dan [TS]

  benjamin and this is episode number 23 [TS]

  we'd like to say thanks to an e group [TS]

  and also thanks to simple casts for [TS]

  making this show possible tell you about [TS]

  them as the show progresses john [TS]

  siracusa welcome back thank you Dan how [TS]

  are you tired you sound no different [TS]

  maybe I just always sound tired [TS]

  perpetual tiredness unhealthy condition [TS]

  for the human being yes why are you so [TS]

  tired threw up late writing your lion [TS]

  piece you got it I've been writing [TS]

  writing a lot writing and not sleeping [TS]

  as much but we'll talk about that a [TS]

  little bit later I think okay I thought [TS]

  we could jump right in yeah well we got [TS]

  follow-up okay what you got so I think [TS]

  it was a slash show or maybe two shows [TS]

  ago talked about apples datacenters [TS]

  using Azure Microsoft's azure technology [TS]

  product thing yeah what is that thing a [TS]

  lot of people didn't know what that was [TS]

  and why it was important other than the [TS]

  fact that it's Microsoft software which [TS]

  you would think of course Apple would [TS]

  never want to use that right [TS]

  yeah I was trying to figure out what it [TS]

  was - if you try to read Microsoft's [TS]

  site it's kind of enterprise-e and [TS]

  impenetrable so I asked some people who [TS]

  know about Microsoft technologies and [TS]

  the the analogy they gave me in the [TS]

  quick two minute that I had to talk to [TS]

  him about it before the show was that it [TS]

  was like Google App Engine it doesn't [TS]

  help if you don't know a Google App [TS]

  Engine is but I do know a Google App [TS]

  Engine is so I can at least explain that [TS]

  this will give my understanding of what [TS]

  Azure is so App Engine is Google's thing [TS]

  where you write an application that [TS]

  talks through a set of API s that they [TS]

  provide and those api is talk to [TS]

  google's infrastructure that you you [TS]

  know can't purchase or buy but they will [TS]

  let you run your application on top of [TS]

  it if you write to these api so for [TS]

  example you have an api for talking to [TS]

  BigTable which is their database thing [TS]

  actually i don't even know if talks to [TS]

  big tail but some sort of database API [TS]

  where you write to it and then they [TS]

  store your stuff for you and then they [TS]

  run your application on their host on [TS]

  their servers and whatever the services [TS]

  they provide there maybe they do a file [TS]

  snow I don't think they even do a [TS]

  filesystem thing but anyway it's a way [TS]

  of letting third-party applications use [TS]

  Google's infrastructure and they charge [TS]

  you for it it you know that there's a [TS]

  free version and I think they charge you [TS]

  for it now when you go over a certain [TS]

  amount of requests or whatever so a sure [TS]

  sounds like Microsoft's equivalent of [TS]

  that where you write to a set of api's [TS]

  Microsoft provides and they run on top [TS]

  of services that Microsoft Azure [TS]

  provides which are like how to [TS]

  distribute out your application across a [TS]

  datacenter and how to access a database [TS]

  instead of just talking to a single [TS]

  sequel server you talk to a more [TS]

  distributed kind of concept of a [TS]

  database so the diagrams are very fuzzy [TS]

  and full of clouds and cylinders and [TS]

  stuff like that so I really don't know [TS]

  how it actually works but that was my [TS]

  understanding of Azure now deed and the [TS]

  story I linked to in the last show notes [TS]

  I think was someone who had looked at a [TS]

  packets going over the wire from their [TS]

  iPhone or some beta iPhone or whatever [TS]

  where they were using iCloud services [TS]

  they were looking at a basically HTTP [TS]

  headers right they saw ones that had the [TS]

  tell-tale signs of Microsoft Azure [TS]

  because they they put little headers in [TS]

  there you know that just spell it out [TS]

  Microsoft bla bla bla Azure of all blah [TS]

  and it seems like unlikely that Apple [TS]

  would be adding those to throw people [TS]

  off so it must be actually be talking to [TS]

  some kind of add room service now after [TS]

  that show I found another story that [TS]

  said this is on wind supersite so maybe [TS]

  these guys [TS]

  what they're talking about because it's [TS]

  a Windows site that the evidence was not [TS]

  conclusive and that it could just be [TS]

  that Apple is using Microsoft and Amazon [TS]

  for that matter as part of their content [TS]

  delivery network so in other words the [TS]

  you know Microsoft is hosting these [TS]

  files but only in the capacity as a CDN [TS]

  and that Apple has the real copy of it [TS]

  and so the reason you're seeing these [TS]

  Azure headers is because they're being [TS]

  served out of a data center that runs [TS]

  Microsoft Azure but it's not necessarily [TS]

  Apple's data center and it's just you [TS]

  know functioning as a CDN that seems [TS]

  perfectly plausible to me - there's [TS]

  another story that I didn't link but it [TS]

  was older it was about the former head [TS]

  of Microsoft's a sure you're heard maybe [TS]

  wasn't as earnest maybe was Davis Center [TS]

  but some some bigwig from Microsoft who [TS]

  was involved with Azure was hired onto [TS]

  apple and April of this year that [TS]

  doesn't mean he was brought to Apple to [TS]

  do as you're related things but it seems [TS]

  strange and coincidental that Apple [TS]

  would hire away Microsoft data center [TS]

  guy if they didn't think having some [TS]

  sort of Microsoft's data center product [TS]

  experience was useful and then I heard a [TS]

  rumor that that guy had actually left [TS]

  Apple since then but I don't know it's [TS]

  I'm confused about the personnel at [TS]

  Apple Apple really doesn't announce [TS]

  their personnel decisions publicly so [TS]

  you have to glean all this information [TS]

  by digging through LinkedIn pages and [TS]

  stuff doesn't this just go back though [TS]

  to the right tool for the right job [TS]

  conversation then who cares this is the [TS]

  right tool they want to use it so what [TS]

  they just use it or maybe they maybe [TS]

  they're building their own thing and [TS]

  they did couldn't have already in time [TS]

  yeah same with it let you know for years [TS]

  there was no I work then when they came [TS]

  out with it was great keynote was the [TS]

  the blockbuster hit of that thing and [TS]

  everybody's all keynotes so much better [TS]

  than PowerPoint and that that was like [TS]

  the big turning point for them maybe [TS]

  they're working on something like this [TS]

  but it's behind the scenes who care why [TS]

  is it so bad what is the significance [TS]

  John what is the significance of them [TS]

  using Azure let's say they're really [TS]

  using it so what I think we covered in [TS]

  the last show it's not so much the fact [TS]

  that using Azure is just sensational and [TS]

  that it's a Microsoft technology but the [TS]

  things the real thing it could be nobody [TS]

  nobody in the whole of Apple uses [TS]

  Microsoft Excel for anything there's not [TS]

  one guy using Excel so what [TS]

  no no but I'm saying for when you're [TS]

  when you're making a data center all the [TS]

  other guys are not using off-the-shelf [TS]

  software and Apple is using it so that [TS]

  makes them different and also in the [TS]

  server space Windows is not dominant [TS]

  UNIX is the dominant server right [TS]

  platform so it's it's strange in two [TS]

  ways so the Apple is being different in [TS]

  those two ways that they're using [TS]

  they're using off-the-shelf software [TS]

  instead of building and they're using [TS]

  Microsoft when the dominant thing that [TS]

  most people use is Unix that's why it's [TS]

  interesting but it may not even be true [TS]

  because again we have no actual [TS]

  informations as all just people trying [TS]

  to figure things out by reverse [TS]

  engineering things and looking for you [TS]

  know clues and the pictures and stuff [TS]

  like that so we don't know for sure but [TS]

  I just want to fall off and that just to [TS]

  say that there was some some windows [TS]

  experts had a credible explanation for [TS]

  how Apple could actually not be using [TS]

  Azure in its own data centers but simply [TS]

  be using a CDN that it uses out here so [TS]

  next stop I could follow up from way [TS]

  back remember when we did a show where [TS]

  we talked about things that are wrong [TS]

  with different companies in the last [TS]

  company was Pixar yeah we talked about [TS]

  we talked about Google and Facebook and [TS]

  Facebook and Pixar was the one that I [TS]

  said there's no way anything could be [TS]

  wrong with it all right so my complaint [TS]

  about Pixar was that they were not [TS]

  taking enough risks in their creative [TS]

  output and my evidence for that was that [TS]

  they had yet to have a movie that was [TS]

  not good and it was kind of like that [TS]

  the idea was they were using engineering [TS]

  principles to ensure that they never [TS]

  produced a bad movie but those same [TS]

  principles were preventing them from [TS]

  ever making a movie that was as great as [TS]

  some of the greatest movies that Pixar [TS]

  itself admires right so the sequel to [TS]

  cars cars to just opened and I have a [TS]

  link in the show notes to the rotten [TS]

  tomato page for cars let me just look at [TS]

  what is that now and the percentage on [TS]

  the Rotten Tomatoes page is currently at [TS]

  35 percent I loaded this 15 minutes ago [TS]

  and is at 36 so I was actually dropped [TS]

  and yesterday was at 38 and for those [TS]

  that don't know 100% is the greatest [TS]

  movie ever on Rotten Tomatoes Ron [TS]

  tomatoes aggregates reviews from [TS]

  multiple sites 35 is not good what is it [TS]

  just descent to sort of set some [TS]

  parameters set a framework for this what [TS]

  does the original [TS]

  starwars get on this one I gotta look [TS]

  some stuff up then yeah go ahead [TS]

  so I want to see you know I want to said [TS]

  I want to set a framework if the what is [TS]

  here it'd because this scale is [TS]

  meaningless so 100 is a greatest movie [TS]

  right but what do movies that we like as [TS]

  fellow geeks so a new hope is 94% okay [TS]

  cars one is 74% okay what about like a [TS]

  toy story toy story 3 even so Toy Story [TS]

  3 which is you know a sequel just like [TS]

  Toy Story 2 in fact it's it's worse [TS]

  because it's a 3 at 99% for toy story [TS]

  thread great movie cried a little bit [TS]

  so a lot of people in saying hey you [TS]

  know you you wanted Pixar to have a [TS]

  failure isn't this what you wanted well [TS]

  that's yeah you shouldn't be turning [TS]

  over in your grave you're so happy no [TS]

  because I like half the time they're [TS]

  joking but sometimes like they should [TS]

  just go back and listen to things yeah [TS]

  the idea wasn't that fat failure is the [TS]

  goal therefore you should try to fail [TS]

  like it be that was not the point [TS]

  there's bad logical connections being [TS]

  made there the idea was that they were [TS]

  not taking enough risks and the evidence [TS]

  for that was the lack of failure by [TS]

  changing the evidence to have a failure [TS]

  does not prove that you are now taking [TS]

  enough risks because it's nonsensical so [TS]

  if they first of all I haven't seen cars [TS]

  to so I can't make any judgment about [TS]

  whether this is what I'm looking for or [TS]

  not but I will speculate that if cars 2 [TS]

  fails because it's a timid [TS]

  run-of-the-mill sequel the or you know [TS]

  or just simply was trying to do exactly [TS]

  the same thing as every other Pixar [TS]

  movie but didn't do it as well then [TS]

  that's not what I was looking for [TS]

  if Cars 2 is getting slammed in reviews [TS]

  because they really tried to Susan do [TS]

  something daring and different and it [TS]

  failed then maybe they did do what I was [TS]

  looking for I haven't seen the movie I [TS]

  think my son is actually seeing the [TS]

  movie right now as we speak so I'll ask [TS]

  him for a review but I'm not sure how [TS]

  much I'll get out of him about it but [TS]

  when I do see it I will chime in to say [TS]

  which of those two scenarios is actually [TS]

  happening since it is a sequel and since [TS]

  this is sequel to the movie with I think [TS]

  the lowest rating on Rotten Tomatoes of [TS]

  any Pixar movie out to 74 percent is bad [TS]

  the others are in the 90s and stuff I'm [TS]

  leaning towards it being bad for boring [TS]

  reasons in other words that it was they [TS]

  were aiming for the same Pixar formula [TS]

  they always do and they just didn't hit [TS]

  it for whatever reasons what did they [TS]

  give on on this Rotten Tomatoes thing [TS]

  that you're talking about what do they [TS]

  give a few good men check that one out [TS]

  and then and then Shawshank Redemption [TS]

  you want to make a prediction for a few [TS]

  good men I will say it's in the low 70s [TS]

  83 ok I'm starting maybe this site's [TS]

  worth looking at what a Shawshank 89 [TS]

  okay that should be higher yeah [TS]

  seriously who's the people who are like [TS]

  not liking the Shawshank Redemption [TS]

  every those refusing people with no no [TS]

  hearts and no minds what used to be at [TS]

  the top of the IMDB rankings for like [TS]

  the best movie ever this it's one of the [TS]

  best movies yeah I mean again when you [TS]

  aggregate stuff I'm not sure how much [TS]

  just tells you because if they decide to [TS]

  pick a bunch of reviews from a bunch of [TS]

  idiots they could drag down or raise the [TS]

  score of anything but this is just kind [TS]

  of give you a rough estimate of like how [TS]

  how well reviewed is this movie people [TS]

  are wondering if I haven't seen run [TS]

  Tomatoes I know about it I just you know [TS]

  not in front of a keyboard Metacritic is [TS]

  another side I just happened to go the [TS]

  Rotten Tomatoes one because I saw [TS]

  someone mentioned that it was getting [TS]

  slammed you would think a site called [TS]

  Rotten Tomatoes that the higher number [TS]

  would be more rotten yeah yeah that the [TS]

  name of the site like the height like if [TS]

  how rotten is it oh it's a 100 on the [TS]

  Rotten scale well it must be really [TS]

  rotten so you think they would inverse [TS]

  the numbers I think that would be it's [TS]

  only confusing to people who think about [TS]

  it and that doesn't include most [TS]

  people's all most people just go to the [TS]

  site they see a bar the more filled it [TS]

  gets 100% is better because on 2% is [TS]

  better in school so on and so forth now [TS]

  I understand why they're doing it that [TS]

  way I just they should change the name [TS]

  to fresh tomatoes well I'll send an [TS]

  email so unlike you like you I don't [TS]

  expect the CEO of the company to change [TS]

  their their name just because I send [TS]

  them a Google search result so unfair to [TS]

  me about that on the other shows okay [TS]

  the final bit of follow up [TS]

  I have is and this may be the last time [TS]

  we ever mentioned this in the show so [TS]

  all you toaster haters you've just got [TS]

  one last little push to get through or [TS]

  skip over and then you probably won't [TS]

  ever have to hear about toasters again [TS]

  probably so as we know you can go review [TS]

  the past shows about my problems with [TS]

  toasters and then a Marco and Merlin [TS]

  were nice enough to give me a toaster at [TS]

  WWDC and they shipped it to me and it [TS]

  finally arrived and I've used it and now [TS]

  here is my brief I will try to be brief [TS]

  all-boy review very excited this is not [TS]

  the main topic for the show while this [TS]

  is just follow-up I will try to get [TS]

  through it so first thing I want to [TS]

  start with is that despite everything [TS]

  I'm going to say in this review I am [TS]

  very grateful for this toast oh boy that [TS]

  that doesn't sense not a good way to [TS]

  open the WWC was just was just an [TS]

  amazing trip and you know and as much as [TS]

  I enjoyed the technical sessions and [TS]

  everything was really just meeting the [TS]

  people that was the best thing about [TS]

  that and Marco and Merlin's toaster gift [TS]

  was just really the icing on the cake so [TS]

  I will always treasure that memory and [TS]

  even if it was the worst toaster in the [TS]

  world I would still keep this toaster [TS]

  for sentimental reasons Allah thankfully [TS]

  this is not the worst toaster in the [TS]

  world in fact I think this toaster is so [TS]

  much better than my old toaster so so [TS]

  different in every possible way than my [TS]

  old toaster that I'm surprised the two [TS]

  appliances didn't annihilate each other [TS]

  when they were brought into the same [TS]

  room I think there was a physics joke I [TS]

  think I'm breaking my own rules here all [TS]

  right scratch just scratch the [TS]

  annihilation bar so the first test for [TS]

  the toaster was I throw a bagel in [TS]

  because I had a fresh stock of imported [TS]

  bagels yes I only get my bagels from New [TS]

  York Massachusetts bagels are no good [TS]

  I'm sorry ah and a cup one in half put [TS]

  it in there turn the thing to the bagel [TS]

  setting press the button and it put up a [TS]

  timer that had three minutes and 50 [TS]

  seconds so if you remember my old [TS]

  toaster took five minutes and eight [TS]

  seconds to do a piece of toast super [TS]

  cold start this one was doing a bagel in [TS]

  350 so already it's got a leg up right [TS]

  after that I put something else in I [TS]

  think it was another bagel or maybe was [TS]

  a piece of toast and then the timer was [TS]

  only two minutes because this toaster is [TS]

  smart enough to know that the heat [TS]

  carried over from the previous toasting [TS]

  session will shorten the time for the [TS]

  next toasting session so other things [TS]

  about it it's got the rackets inside it [TS]

  is like [TS]

  five times thicker than the previous [TS]

  rack it's not just like a set of spindly [TS]

  wires totally together it's this big [TS]

  heavy metal it's probably like an oven [TS]

  rack a miniature little oven rack and [TS]

  this one has the quartz heating elements [TS]

  instead of those steel things that I had [TS]

  there they look kind of clear and [TS]

  thicker and and they start glowing [TS]

  orange way faster than the steel ones [TS]

  did as as described and predicted by our [TS]

  toaster engineer who wrote erson I did [TS]

  the toast test where you put four slices [TS]

  of toast in there very even browning [TS]

  nice even brown across all of them no [TS]

  hot spots in the middle of the sides or [TS]

  anything like that and a timer you know [TS]

  so that the toaster has a little screen [TS]

  on the front of it but it shows that [TS]

  time you know that's when I push the [TS]

  button I can see three minutes 50 [TS]

  seconds or whatever that timer is great [TS]

  is the best feature of the toaster like [TS]

  the first thing I noticed as I do the [TS]

  first thing my wife comments and on to [TS]

  that the timer is great you would think [TS]

  when you look at it like home use it and [TS]

  LEDs or LCD whatever it is screen back [TS]

  that LCD screen on the toaster is just [TS]

  frivolous and stupid and a waste of [TS]

  money and some gadget thing no it is [TS]

  great being able to see how long your [TS]

  toast has to go because just you just [TS]

  moving spending our whole lives pushing [TS]

  down the little lever or turning the [TS]

  dial you have no idea how long you have [TS]

  you can look at the dial and see does it [TS]

  look like it's in like a minute and a [TS]

  half or 30 seconds left when it's [TS]

  ticking along or even the push down [TS]

  thing you never knew so you're like can [TS]

  I go out of the room for a second will [TS]

  it ding but you know timer tells you no [TS]

  guesswork is exactly how long it's going [TS]

  to take so great great first experience [TS]

  with the toaster doing its job no fuss [TS]

  no muss [TS]

  but this toaster is not with that is [TS]

  false now again I'm going to describe [TS]

  some faults of this toaster but let's [TS]

  keep it in context here this toaster is [TS]

  so much better than my old Doster that [TS]

  it's it's just in a different league [TS]

  entirely the fact that I can find faults [TS]

  in it doesn't really mean anything [TS]

  because I can find faults in anything [TS]

  but it's kind of like this is the first [TS]

  toaster I've had that it's worth [TS]

  criticizing because now I'm picking it's [TS]

  because the previous toaster was just a [TS]

  total loss like it just didn't even do [TS]

  the basic job of toasting was a horrible [TS]

  piece of crap this this is not and it [TS]

  makes the parts where it falls down all [TS]

  the more glaring so the first one isn't [TS]

  really a flaw with the toaster is just a [TS]

  mismatch with my needs [TS]

  it's got one of those Pizza bumps in the [TS]

  back you know where they make the little [TS]

  round cutout things you can stick a big [TS]

  disc in there not it's not as big and [TS]

  pronounced to some of the other ones yet [TS]

  it is not a big pizza bump so that's why [TS]

  it's not really a big deal but it is [TS]

  there and I actually didn't realize it [TS]

  was there because it is so small doesn't [TS]

  stick out and the toaster is not a deep [TS]

  anyway so it's not it's not a big deal [TS]

  but it does have a bump which I could do [TS]

  without if it was there so now the knobs [TS]

  in the front there's like a dial a [TS]

  push-button thing with it or anything [TS]

  ever they are made of plastic made to [TS]

  look like metal the rest of the toaster [TS]

  is all stainless steel looking you know [TS]

  shiny metal or matte finish actually and [TS]

  these these knobs look like mill their [TS]

  silvery shiny plastic but they're made [TS]

  of plastic totally ruins the all-metal [TS]

  stainless steel aesthetic of the toaster [TS]

  big mistake to do the plastic knobs g4 [TS]

  they did that because they were [TS]

  concerned about heat conductivity [TS]

  because everyone not same thing I was [TS]

  going to say I think they did for heat [TS]

  conduction the handle because the handle [TS]

  itself is a metal tube but the handle is [TS]

  connected to the door with plastic and I [TS]

  thought maybe they did that to keep the [TS]

  heat from the door glass from from [TS]

  conducting through to the metal handle [TS]

  right which would make sense but I'm not [TS]

  entirely sure because I have pans with [TS]

  metal handles and they seem to not get [TS]

  hot unless they're on a really long time [TS]

  but anyway the dials I don't think they [TS]

  have that concern what's because the [TS]

  area around the dials is really get hot [TS]

  and they're only connected by a single [TS]

  you know stick on the inside I'm [TS]

  assuming so I'm not sure how much heat [TS]

  would be conducting through that but the [TS]

  second thing about the knobs is it not [TS]

  only are they plastic but their flimsy [TS]

  feeling they have lots of slop where you [TS]

  move them and nothing is happening and [TS]

  they you know sort of twist on the long [TS]

  axes that they shouldn't twist now this [TS]

  is the thing that especially for [TS]

  high-end toasters like this or medium [TS]

  and I don't know how high in this [TS]

  toaster is but like it seems like [TS]

  everything else about is solid quality [TS]

  construction it performs great and then [TS]

  you put these plastic knobs on it now [TS]

  car makers know how important this is [TS]

  because what car makers even when they [TS]

  make your the crappy car like Target or [TS]

  cell or Honda Civic or whatever they [TS]

  know that the things you touch on the [TS]

  product are so important that they have [TS]

  to feel expensive and they invest lots [TS]

  of time and energy into making the radio [TS]

  dial that the wiper stocks you know the [TS]

  headline that the headlight on/off thing [TS]

  feel expensive and expensive feeling [TS]

  means no slop [TS]

  smooth glide no sort of scratching type [TS]

  of action as you know strong clicking [TS]

  into positive position when you change [TS]

  from one setting to the other and car [TS]

  makers spend the money on those switches [TS]

  that you touch take it out of other [TS]

  things like the trunk lids which they [TS]

  make cheaper you know so they subtract [TS]

  money from them when the arguably more [TS]

  important parts of the car to make the [TS]

  things that you touch feel expensive [TS]

  because I know how much that matters [TS]

  every day when you're using the device [TS]

  that would have been a good move on this [TS]

  toaster I don't know maybe take the [TS]

  money out of some other aspect of the [TS]

  toaster maybe use cheaper metal on the [TS]

  back or something or I don't know where [TS]

  they could take it out but put it into [TS]

  those dials because it's worthwhile [TS]

  because those are the things you touch [TS]

  every single day and they do detract [TS]

  from the experience ah the interface [TS]

  like I didn't have to read the manual to [TS]

  do the interface which is you know a [TS]

  gold star right off the bat because if I [TS]

  have to go to the manual for an [TS]

  appliance I'm pissed off so I did not [TS]

  have to read the manual to figure out [TS]

  how to use this appliance although I did [TS]

  look at the manual to make sure I hadn't [TS]

  missed anything and I hadn't it's so I [TS]

  would say it's fairly intuitive but [TS]

  there's a little bit too much happening [TS]

  on the screen I would like the screen to [TS]

  tell me information like the time but I [TS]

  don't need it I don't want have to be [TS]

  using the dial to manipulate things on [TS]

  the screen it's a little bit feels a [TS]

  little bit like setting one of those [TS]

  cheap digital alarm clocks where you [TS]

  press the hold down the alarm button and [TS]

  you press this other button to change [TS]

  the hour then you press this other [TS]

  button and now you're changing in [TS]

  minutes and it's just amodal [TS]

  you know what I mean like I feel like [TS]

  you get away with just having one or two [TS]

  Dobbs and Niles [TS]

  Dobbs and miles yeah that would be the [TS]

  title the show knobs and dials uh and so [TS]

  I could just manipulate the physical [TS]

  controls and completely know exactly [TS]

  what I'm doing without ever having to [TS]

  look at the screen the screen should be [TS]

  giving feedback to me but it should only [TS]

  be optional it shouldn't be something [TS]

  I'm required to look at to change [TS]

  settings so it's um I can play by the [TS]

  interface and the final thing is I don't [TS]

  know if you've noticed it may just be my [TS]

  model or my particular instance of this [TS]

  model or it may be that this changes [TS]

  over time as the toaster kind of breaks [TS]

  in is that if you bring the door all the [TS]

  way down and just you know press the [TS]

  handle to the counter in front of you or [TS]

  whatever so it's down as far as can go [TS]

  and then take your finger off gently the [TS]

  door will slowly close which is bad [TS]

  because if you open the toaster up and [TS]

  reach your hand in there to pull out [TS]

  something and don't hold the door down [TS]

  with your other hand the or will lift up [TS]

  and burn the bottom of your wrist I I've [TS]

  never noticed that that doesn't doesn't [TS]

  seem too [TS]

  that for me so I mean obviously some [TS]

  spring is pulling the door closed and [TS]

  that spring is going to weaken over time [TS]

  so maybe this is just something that [TS]

  happens with a new toaster maybe mine [TS]

  has a particularly strong spring or [TS]

  maybe you just haven't noticed you [TS]

  should try after the show to go to your [TS]

  toaster open the door all the way hold [TS]

  it all the way down to the counterweight [TS]

  you know debounce it in everything wait [TS]

  for it to settle and take your finger [TS]

  off of it and see if it slowly closes [TS]

  itself both my wife and I noticed this [TS]

  we haven't burned ourselves so we've [TS]

  noticed that if we hadn't been holding [TS]

  on the door it would have burned us down [TS]

  with them I'm pretty sure the mind [TS]

  doesn't do that anymore if it ever if it [TS]

  ever did yeah it may be one of those [TS]

  things that just breaks it maybe you've [TS]

  got a super spring in there it's not [TS]

  super it's it's not like it slams cup [TS]

  it's slowly like it sneaks up on you [TS]

  that's going to spring yourself if you [TS]

  modify this modify I was thinking of [TS]

  like if I did want to modify this would [TS]

  I have to open you know could I get in [TS]

  there and find that spring uh um it's [TS]

  not a big deal [TS]

  so those are my complaints about this [TS]

  toaster but they are all minor in the [TS]

  basic capacities as a toaster it [TS]

  performs admirably and it looks it looks [TS]

  great too even with the plastic knobs [TS]

  that you know don't look like the metal [TS]

  the whole toaster just looks so much [TS]

  better than my old horrible thing the [TS]

  only trouble I have with installation is [TS]

  that I had to buy one of those [TS]

  flush-mounted plug things because my [TS]

  plug for the toaster is right behind the [TS]

  toaster and the plug for this toaster is [TS]

  a big honking three prong thing but the [TS]

  hole for your finger to go in and you're [TS]

  going to stick straight into the wall it [TS]

  bumps into the back of the toe so what [TS]

  did you get there for this thanks you [TS]

  can buy like a it's the three-pronged [TS]

  plug but it's very low profile it's very [TS]

  flat to the wall it only extends about a [TS]

  centimeter out and the the wire goes off [TS]

  to the side it's like a little pigtail [TS]

  and at the end of that little five six [TS]

  inch pigtail is the regular three prong [TS]

  plug that I plug with hoster plug into [TS]

  okay so the end of the toaster saga [TS]

  social saga hands with me getting better [TS]

  toast faster with more feedback on the [TS]

  screen now using the Rotten Tomatoes [TS]

  scale how would you rate this toaster [TS]

  what how rotten or not or fresh is it so [TS]

  I'm going to give my old toaster 20 ok [TS]

  and I'm gonna give this one like an 87 [TS]

  that's almost as good as Shawshank [TS]

  Redemption if it were toaster rotten [TS]

  tomatoes is wrong Josh I'm for [TS]

  attempting Shrek redemption is like a 99 [TS]

  all right I have two small things before [TS]

  we go to our main topic these are not [TS]

  follow up they're just many topics you [TS]

  do undo the first sponsor now get that [TS]

  out of the way sure go for it [TS]

  and that's I shouldn't say get it out of [TS]

  the way I mean that's not I feel because [TS]

  they pay the bills we're appreciative of [TS]

  them but it's it's omni group one of [TS]

  john Syracuse's favorite app makers they [TS]

  make productivity applications they do [TS]

  it just for Mac os10 [TS]

  and for the iPhone and the iPad nothing [TS]

  else this is their one area focus which [TS]

  is something that John can respect and [TS]

  do agree do you respect them more [TS]

  because they just focus on the Mac and [TS]

  iOS stuff I don't care where they focus [TS]

  I only care how good their apps are on [TS]

  their apps are really good well they're [TS]

  known they're known for that for making [TS]

  really good apps and what what's called [TS]

  gold standard customer support they [TS]

  really have awesome support where you [TS]

  deal with real human beings and and [TS]

  they're all geeks every single one of [TS]

  those people over there is I mean they [TS]

  they make John look normal that's how [TS]

  geeky they are but they really care they [TS]

  sweat the details and and you can take a [TS]

  look at one of my favorite omni group [TS]

  apps it's OmniFocus it's designed to [TS]

  Kalp you capture your thoughts allow you [TS]

  to store manage and process them into [TS]

  actionable to-do items so if you're a [TS]

  fan of getting things done system or if [TS]

  you just have your own system it doesn't [TS]

  matter and you can you can sync this [TS]

  stuff it'll work over a local network [TS]

  you can currently use MobileMe or even [TS]

  just a standard web dev server that you [TS]

  are your own company or workgroup hosts [TS]

  they're they're just awesome and they're [TS]

  available it's available today you can [TS]

  get on the focus of course for the Mac [TS]

  like you've always been able to but not [TS]

  that long ago they came out with it for [TS]

  the iPhone and the iPad you can go to [TS]

  omni group.com to check this out or just [TS]

  go to the iTunes or the Mac App Store [TS]

  and search for OmniFocus one word we'd [TS]

  like to say thanks very much to those [TS]

  guys for making this show possible all [TS]

  right two topics you said too many [TS]

  topics than the main topic so three [TS]

  topics the first mini topic I finally [TS]

  saw Mac Defender in the wild do you know [TS]

  the Mac defender Mac malware thing from [TS]

  I guess a couple weeks ago yeah the [TS]

  thing that if there's [TS]

  anybody who still doesn't know about [TS]

  this it's a little a little thing that [TS]

  loads in a webpage it looks like a [TS]

  dialog box it tells you you need to [TS]

  install something it makes you install [TS]

  it if you're you know if you're prepared [TS]

  to enter your your administrator [TS]

  password but then they came out with one [TS]

  that didn't require administrator [TS]

  password which one did you see well so [TS]

  I've never I've never followed this [TS]

  story I'd heard your podcast about it [TS]

  but never actually like clicked on the [TS]

  knee of the links of mine yours reader [TS]

  to read about it because I really don't [TS]

  pay attention to Mac malware stories it [TS]

  just gave me worked up over nothing if [TS]

  it's if it's a legitimate issue I will [TS]

  find out about it from like friends or [TS]

  more trusted sources than just these [TS]

  random sensational things about Mac [TS]

  Defender or stories from virus companies [TS]

  so so again I had never didn't know what [TS]

  to expect from this but I ended up I [TS]

  think it was a Google image thing or [TS]

  something that seems it seems to be [TS]

  where they all come from and I ended up [TS]

  seeing this thing pop onto the screen it [TS]

  look like this little dialog box that [TS]

  was telling me I don't know what was [TS]

  telling me some something about [TS]

  installing something rather than I sell [TS]

  this must be Mac Defender because they [TS]

  were saying it brings up a fake dialog [TS]

  box and usually the virus to fake dialog [TS]

  boxes or mental like windows and they're [TS]

  obviously you can write this one really [TS]

  looks like a Mac window now well that's [TS]

  what that's what I had heard about it [TS]

  from the little summaries I'd see him I [TS]

  knew treat it but this dialog box well [TS]

  so that saga box comes up in the web [TS]

  browser and then right in front of it [TS]

  sort of off to the side comes up the Mac [TS]

  os10 dialog box saying this file will [TS]

  damage your computer and it has the move [TS]

  to the trash button because I reckon you [TS]

  know since had the OS update that [TS]

  detects this so my operating system the [TS]

  detected this was harmful and it was [TS]

  bringing up the putting trash button so [TS]

  I could see a real Mac os10 dialog box [TS]

  and the fake one right next to each [TS]

  other mmm and I don't understand why [TS]

  they couldn't just copy and paste the [TS]

  graphics from a real Mac os10 dialog box [TS]

  into the fake one yeah the fake dialog [TS]

  box look awful the gray was the wrong [TS]

  colour the cancel button wasn't even [TS]

  like rounded like it's not rocket [TS]

  science take a screenshot of a real Mac [TS]

  os10 dialog they're not even trying is [TS]

  the worst virus ever the proportions off [TS]

  you know let's go to interface builder [TS]

  layout a dialog according to the code [TS]

  the Aqua conventions it will give you a [TS]

  little guidelines to do it [TS]

  there's your fake dialog box take a [TS]

  screenshot just make it a big gif I [TS]

  don't care but or gif making a big jpeg [TS]

  or whatever a ping it's not it's not [TS]

  that hard to make a fake dialog box this [TS]

  is the worst showing [TS]

  of any macca malware I've ever seen I'm [TS]

  not going to say oh I can't believe [TS]

  people fall this is obviously not [TS]

  everyone knows every single pixel of [TS]

  what Mac os10 looks like it would kids [TS]

  it's convincing enough for other people [TS]

  but what's the what's the point in not [TS]

  taking the three seconds to screenshot a [TS]

  real dialog box and put in your own text [TS]

  like it's not that much extra effort and [TS]

  it seems like you'd get you'd increase [TS]

  your chances of getting more victims I [TS]

  think that but I think the people for [TS]

  whom this is a concern the people who [TS]

  will see this and say wow yeah I have [TS]

  some virus here and believe the dialog [TS]

  box [TS]

  those people couldn't tell the [TS]

  difference between the real one and the [TS]

  fake one even if they were next to each [TS]

  other right yeah no I believe that most [TS]

  people will be convinced by this but why [TS]

  not [TS]

  like it seems harder to me to make a bad [TS]

  looking fake dialog than to make a good [TS]

  looking fake dialog you know what I mean [TS]

  they had to custom draw or find sources [TS]

  for these widgets and make it just it [TS]

  just seems stupid so the more the story [TS]

  is virus makers are dumb and this is a [TS]

  dumb virus and my computer threw it in [TS]

  the trash for me all right next minute [TS]

  that was a mini topic yeah I got just [TS]

  little ones here this is an ongoing [TS]

  peeve with not with Twitter itself but [TS]

  with services that are related to [TS]

  Twitter and this is my grumpy old bands [TS]

  and kids these days why do they do this [TS]

  stuff so every time I want to go [TS]

  somewhere to do something like there was [TS]

  some game that everyone was playing and [TS]

  I go to the site all sign up for this [TS]

  game try it out and says sign in with [TS]

  your Twitter username because apparently [TS]

  uses Twitter in some capacity and so you [TS]

  go a little sign-on thing and does the [TS]

  OAuth thing this is a website does the [TS]

  OAuth thing and it shows you low dialog [TS]

  and says we're sending you to Twitter [TS]

  for authorization which what it brings [TS]

  up the little page it says application [TS]

  foo wants to do the following read your [TS]

  Twitter client timeline update your [TS]

  Twitter timeline and you know respond to [TS]

  direct measures or whatever I stopped [TS]

  reading as soon as it says update your [TS]

  Twitter timeline why why in the world [TS]

  would I ever let anyone other than me [TS]

  tweet as me now [TS]

  this seems to be accepted by tons of [TS]

  people because this is not the first [TS]

  service I've seen this for I guess is [TS]

  going on a year now or however long [TS]

  they've supported this thing [TS]

  time I see one of the pages I'm like no [TS]

  you can't tweet as me now if that the [TS]

  phrasing was changed to say this service [TS]

  would like to send email as you would [TS]

  you say oh sure yeah you can send emails [TS]

  mean I know email has no authentication [TS]

  there's no way to prove this your [TS]

  whatever is just the principle of the [TS]

  matter would you let any program from a [TS]

  website pretend that it's you through [TS]

  any communication medium please let this [TS]

  program make telephone calls as you you [TS]

  know and and of course this Twitter has [TS]

  no good metadata [TS]

  there's no way to distinguish a tweet [TS]

  you know from the perspective of people [TS]

  reading your timeline in a common [TS]

  Twitter client they can't tell whether [TS]

  this was you tweeting some stupid shill [TS]

  for some company or a website [TS]

  automatically dude why in the world [TS]

  would I have never said yes to one of [TS]

  those things and I never will why would [TS]

  I let someone tweeted me and why do [TS]

  people that Applications tweet as them [TS]

  it just seems insane to me I'm sure no [TS]

  one would ever let any website email has [TS]

  them if they said we'd like to send [TS]

  email pertaining to bu and yeah we might [TS]

  email your friends and say hey you know [TS]

  check out this website or whatever and [TS]

  then your friends will say did you know [TS]

  me some spam about this site thing or [TS]

  whatever and then you say yeah I let [TS]

  that site send email for me as that [TS]

  would never happen in a million years [TS]

  but somehow I was okay with Twitter have [TS]

  you ever said yes to one of those dialog [TS]

  box I never have no and then the idea [TS]

  that it could do that always made me [TS]

  kind of nervous I don't like that [TS]

  someone in the chat room says that [TS]

  people reading your timeline on on [TS]

  random Twitter clients can tell that it [TS]

  was a web site doing it because the [TS]

  clients basically the user-agent the [TS]

  metadata will say that it was tweeted [TS]

  from web site XYZ I don't know many [TS]

  Twitter clients that show that [TS]

  information prominently I guess the web [TS]

  site does the web site does if you [TS]

  mouthing like texting you know small [TS]

  text underneath it but for people using [TS]

  desktop clients and stuff they don't see [TS]

  that and even though it's right in your [TS]

  face on every single tweet on the [TS]

  website you know from via Twitter Africa [TS]

  wire whatever your application is people [TS]

  don't read that it's total invisibility [TS]

  you know it are the ones that do it like [TS]

  I'll give you an example koala [TS]

  austin-based company by the way if you [TS]

  if you allow the Gowalla app like let's [TS]

  say you check in somewhere and you have [TS]

  it configured to tweet it for you which [TS]

  you can toggle that on or off for [TS]

  example you go and check in somewhere [TS]

  and you say what you're doing [TS]

  it could say like I'm here doing this [TS]

  and then they'll have a link and really [TS]

  you're just using that client to tweet [TS]

  it out it's not it's not really doing it [TS]

  independently for you you're activating [TS]

  it you're causing that to happen same [TS]

  thing with Instagram which you know you [TS]

  don't you probably don't have because [TS]

  you don't have an iPhone but the same [TS]

  thing with Instagram if you take a [TS]

  picture and you want to share it you can [TS]

  choose to tweet it or push it up to [TS]

  Flickr or whatever and on its own in the [TS]

  chatroom point that out to that yeah [TS]

  what they're what in theory what they're [TS]

  saying is oh this is just so on our [TS]

  website or through our service or [TS]

  through our application you can send a [TS]

  tweet but that's not how it works [TS]

  authentication wise they can send tweets [TS]

  as you whenever the hell they want yes [TS]

  they could and that's that's it happen [TS]

  all the time unlike your there playing [TS]

  some iPhone game and then you go back to [TS]

  your Twitter and you see this game [TS]

  tweeted when I got a high score when I [TS]

  picked up a powerup or whatever now I [TS]

  look like a tool on Twitter right the [TS]

  implication though is that that the [TS]

  services that I use to do it and I [TS]

  really named the only two that I do use [TS]

  to do it which is Instagram and and [TS]

  guala those you're you're in control of [TS]

  that and yeah I mean I realized that [TS]

  they could they could do that in [TS]

  dependently or autonomously but the [TS]

  concept is that they won't and if they [TS]

  did I think people would get pretty [TS]

  upset but there are apps and services [TS]

  that will do it like you said like oh I [TS]

  you know I got a free man in this game I [TS]

  was playing in it did now it's tweeting [TS]

  about it or I discovered this a treasure [TS]

  or whatever you know you're the gamer [TS]

  whatever happens in a game you're and [TS]

  you're supposed to just you're supposed [TS]

  to trust the company's like well if you [TS]

  don't like it that you know don't give [TS]

  permission to companies that you don't [TS]

  trust and you can revoke the permission [TS]

  at any time on Twitter's websites the [TS]

  magic of their other authentication [TS]

  system but that doesn't reassure me at [TS]

  all because even if I trust a company [TS]

  now who knows what will happen down the [TS]

  road when they need to go for another [TS]

  round of funding or figure out they [TS]

  figure out they need to find a way to [TS]

  make money or they get hacked or it just [TS]

  you know it's just not going to happen [TS]

  no one tweets as me but me and it annoys [TS]

  me that I can't participate in whatever [TS]

  the hot new game feature or whatever is [TS]

  because they insist on having that [TS]

  permission it would be nice of these [TS]

  websites said if you don't want to use [TS]

  the features where we tweet as you or [TS]

  where you proxy tweet through our [TS]

  service or whatever then you can still [TS]

  join our application program or whatever [TS]

  just don't give that particular [TS]

  mission but they never offer that [TS]

  because it seems that people don't care [TS]

  Facebook has trained everybody to assume [TS]

  they have no privacy and you know you [TS]

  don't think even Facebook lets you lets [TS]

  other companies write things as if they [TS]

  were coming from you on your Facebook [TS]

  that's another equivalent that people [TS]

  probably wouldn't like but I know it [TS]

  annoys me so that was my second mini [TS]

  topic now I don't I don't know what your [TS]

  big topic is for today so I can I can [TS]

  only speculate that it's gonna be about [TS]

  grills is it about clearly I heard I [TS]

  heard the grill stuff going on there I [TS]

  hate to disappoint you but I don't [TS]

  really know too much about girls I have [TS]

  a grill but I'm not a hardcore grilling [TS]

  kind of guy it do you suppose that one [TS]

  is the cause of the other that if you [TS]

  had the right girl you might be I have [TS]

  I've almost done the grilling thing like [TS]

  because I know I know where that but [TS]

  it's kind of like doing the camera thing [TS]

  like it I know where the camera path [TS]

  leads like I would like 5d mark ii and a [TS]

  bunch of lenses and all but just I'm [TS]

  just saying no I stick with my crappy [TS]

  middle road cameras that I have because [TS]

  I can't I can't do that so with the [TS]

  grilling thing many times I've almost [TS]

  bought like a quote unquote real grill [TS]

  and a chimney starter and the whole nine [TS]

  yards [TS]

  well I have I would like to introduce [TS]

  the grilling topic as a mini topic and [TS]

  then I have a second mini topic which [TS]

  may in fact turn out to be your main [TS]

  topic but I here's how much time do you [TS]

  have today guess I got a long way in [TS]

  topic unlimited unlimited time I I feel [TS]

  like we should lay our vengeance down [TS]

  upon those who who complain that the [TS]

  show is too long and go as long as we [TS]

  feel like today but here's the thing [TS]

  these are very short topics the first [TS]

  one is it related to the grills Marco [TS]

  co-host of build and analyze another [TS]

  show on 5x5 TV that you should be [TS]

  listening to if you don't shame on you I [TS]

  just got a grill now that he's a [TS]

  homeowner and living in Brooklyn he [TS]

  needs to needed to get a grill so he [TS]

  purchased a grill he didn't ask what [TS]

  kind of grill in you know very much this [TS]

  is just the way that he is he would [TS]

  never ask a friend for advice before [TS]

  doing just good go out on his own and do [TS]

  it which is actually he'd been in [TS]

  typical fashion he made it the right [TS]

  choice [TS]

  didn't need to ask you got a weber gas [TS]

  grill so we're gonna be talking about [TS]

  that but I wanted to know it so right [TS]

  away we I can go into this conversation [TS]

  with him knowing that your ought grills [TS]

  are off your radar you don't even want [TS]

  to talk about them you don't have an [TS]

  opinion even I've got opinions but like [TS]

  I don't have experience the grill I have [TS]

  is just you know run-of-the-mill [TS]

  plain boring gas grill and you know [TS]

  since I own it of course have specific [TS]

  complaints about my grill but but you [TS]

  don't care or that how often do you use [TS]

  your grill well the thing I care why use [TS]

  it a lot during the summer as soon as [TS]

  you know the the weather gets warm we [TS]

  grill every week at least well if the [TS]

  weather is nice once or twice a week [TS]

  sometimes more just because it's [TS]

  convenient and fast it's good way to [TS]

  make family dinners after work because [TS]

  doesn't take that long to grill things [TS]

  most of the time my grill not going [TS]

  barbecuing I would say year-round John I [TS]

  grill at a minimum once a day sometimes [TS]

  more occasionally there'll be a day go [TS]

  by where we don't grow but we grow [TS]

  almost everything you're living in the [TS]

  Sun Belt down there so course away with [TS]

  that so the main complaint I have about [TS]

  my grill are and about all grills I've [TS]

  ever owned is durability and it's simply [TS]

  because the ash that's produced from [TS]

  cooking food if you don't clean it out [TS]

  really well it mixes with water and I [TS]

  believe it becomes a basic someone in [TS]

  the chat room can correct me see their [TS]

  acidity the way it eats away at the [TS]

  metal of your grill so you have to be [TS]

  really good about cleaning your grill [TS]

  and not letting any moisture get in [TS]

  otherwise the metal just turns to dust [TS]

  and rust pretty quickly is it humid [TS]

  right where you are [TS]

  yes very humid and I've been trying to [TS]

  keep this grill I've had it for years in [TS]

  five years six years maybe you want [TS]

  maybe seven years long time I've had [TS]

  this grill and it's hanging in there the [TS]

  worst part of that is that when it comes [TS]

  time to get replacement parts like if I [TS]

  want to replace the little tube to the [TS]

  gas comes out of a river because they're [TS]

  rotting it's so hard to find them or the [TS]

  little heat shield things that the [TS]

  juices fall down on - you can buy [TS]

  replacement parts you can find them [TS]

  online but they're like ninety bucks a [TS]

  pair so 180 bucks you know I spend a [TS]

  hundred eighty bucks to repair my old [TS]

  grill I'll just buy a new one for four [TS]

  hundred or whatever so that's kind of [TS]

  disappointing but it's that it's they're [TS]

  expensive and it's hard to find [TS]

  replacement parts and I think if I ever [TS]

  did buy a super-expensive [TS]

  like a good grill for eight hundred [TS]

  dollars whatever they cost or something [TS]

  I'm afraid that it would not last any [TS]

  longer than the other kind of grill and [TS]

  so I just think with the credit grill I [TS]

  have and try to keep it up on his two [TS]

  legs okay [TS]

  well that this will be a preface then [TS]

  because I'm anticipating the Marco want [TS]

  to talk about the girl in the next show [TS]

  so now we know where you stand and the [TS]

  second the second thing I wanted to talk [TS]

  about is just to follow up kind of a [TS]

  kind of a note about the MobileMe to [TS]

  iCloud transition was that your main [TS]

  topic it was not okay so here's the big [TS]

  news Apple and all I'll add this link to [TS]

  the show notes right now Apple came out [TS]

  with a little announcement I believe it [TS]

  just came out today at least I hadn't [TS]

  seen it before today and I've been [TS]

  looking for this kind of thing but it's [TS]

  a frequently asked questions about the [TS]

  MobileMe transition and iCloud and [TS]

  they've got a neat little checklist [TS]

  showing you which of the MobileMe [TS]

  services will be available in iCloud and [TS]

  they list mail check contacts check [TS]

  calendar check bookmarks check Find My [TS]

  iPhone check back to my Mac check web [TS]

  publishing and they just have a little [TS]

  grade - Gallery - and I disk - but then [TS]

  they have another little paragraph [TS]

  that's that's their graphic then below [TS]

  they have a pair in addition the [TS]

  following new services will be available [TS]

  in iCloud iTunes in the cloud photo [TS]

  stream documents in the cloud automatic [TS]

  downloads and purchase history for apps [TS]

  and books backup and restore and then [TS]

  they have a they get to the FAQ part of [TS]

  this where they say oh can I keep my [TS]

  mobile me address they say yes will I be [TS]

  able to access iCloud services on the [TS]

  web yes what happens to the I websites [TS]

  that I've published and they say you can [TS]

  continue through June 30th and and it [TS]

  basically you know even after you move [TS]

  to iCloud you can do some things they [TS]

  have a whole article on it what happens [TS]

  to pictures you can keep using it - June [TS]

  30th the blah blah blah but here's the [TS]

  interesting part this is a really [TS]

  interesting part basically they're [TS]

  keeping most of the services around up [TS]

  until or in some cases even after you [TS]

  switch just so that you can get to your [TS]

  stuff but here's the interesting part [TS]

  and this is the one that's getting all [TS]

  the attention on Twitter this is the one [TS]

  that everybody's up in arms about what [TS]

  happens to the other sync services I use [TS]

  for my Mac [TS]

  and here's the answer sinking of Mack [TS]

  Dashboard widgets keychains dock items [TS]

  and System Preferences will not be part [TS]

  of iCloud but will continue to be [TS]

  available for your use till you move to [TS]

  iCloud after you move to iCloud or after [TS]

  June 30th 2012 whichever comes first [TS]

  those sync services will no longer be [TS]

  available yeah I don't think that's [TS]

  shocking [TS]

  no keep up because he changed that's [TS]

  what people are very upset about I'm [TS]

  sure they're upset about it but you [TS]

  could have seen it coming because those [TS]

  things you sync services which is an API [TS]

  built on top of the MobileMe syncing [TS]

  thing and they are trashing MobileMe [TS]

  syncing things because it's because it's [TS]

  bad basically that's you know even [TS]

  though it works fine i sync my keychains [TS]

  and all that stuff too even though it [TS]

  seems to work fine that hole that model [TS]

  of syncing things where sync services [TS]

  does its little thing and if you have [TS]

  conflicts yet presented with that dialog [TS]

  and you pick good unit that's all out [TS]

  there not preserving that they don't [TS]

  want that syncing experience they don't [TS]

  want anyone to ever see that sync dialog [TS]

  box that asked you to resolve conflicts [TS]

  it's just that whole night the mechanism [TS]

  and the model of that syncing is out the [TS]

  window so the only way they could [TS]

  possibly preserve this features is if [TS]

  they had rewritten every single one of [TS]

  the applications that uses them in Lion [TS]

  to use some new equivalent now they [TS]

  didn't even announce really a new [TS]

  equivalent to those things in their [TS]

  iCloud announcement and I think I can [TS]

  tell you that without shocking anybody [TS]

  that all those applications are not [TS]

  massively rewritten try cloud in in Lion [TS]

  so and they did they do very clearly say [TS]

  web access to iCloud mail contacts [TS]

  calendar and find my iPhone will be [TS]

  available at icloud.com this fall right [TS]

  yeah so the web services there will be [TS]

  equivalents those because that's doable [TS]

  but they can't give you a quilt install [TS]

  that kind of sync service stuff until [TS]

  they come up with a new set of API s [TS]

  that runs on new servers and then [TS]

  rewrite those applications to use the [TS]

  new API on the new servers and they [TS]

  haven't they simply haven't done that [TS]

  yet so it doesn't mean they will never [TS]

  be equivalents these features doesn't [TS]

  mean I'm completely given up on syncing [TS]

  they could have an equivalent feature [TS]

  that instead of syncing individual [TS]

  applications there'll be some other [TS]

  mechanism like an entire mobile [TS]

  directory or whatever but this is part [TS]

  of the you know apples going through [TS]

  transitions now the Final Cut Pro 10 [TS]

  things a transition period we're leaving [TS]

  big topic today and starting a new thing [TS]

  right and and well this is this a very [TS]

  similar scenario when you start the new [TS]

  thing it's a period of time where the [TS]

  new thing kind of sucks and it takes a [TS]

  while to transition to it and that's [TS]

  happening with iCloud we don't know if [TS]

  my cloud is going to be better but we do [TS]

  know that it's a pretty clean break from [TS]

  the old thing and there's going to be a [TS]

  painful period in the middle where stuff [TS]

  doesn't work yeah it's it's kind of a [TS]

  shame but I wasn't shocked by it and I [TS]

  was happy to see that they did [TS]

  apparently or do apparently have the web [TS]

  apps ready or at least I think they're [TS]

  gonna happen ready in time for the [TS]

  launch icloud.com [TS]

  and I suspect those web apps will look [TS]

  and feel a lot like the meek on web apps [TS]

  do I don't know how much of that effort [TS]

  they will reuse presumably some of it [TS]

  but it's nice that they'll have them out [TS]

  there on launch fact they don't have the [TS]

  sink service to stuff out an ami I'm [TS]

  already back with your Jimbo tube [TS]

  because your Jimbo uses sink services [TS]

  and I use it with that and there's a [TS]

  hard deadline you know when when June [TS]

  30th or whatever comes along you're just [TS]

  not going to work anymore with sink [TS]

  services so those servers will be gone [TS]

  I'm assuming so bare-bones sets a [TS]

  scrambled updated or I just have to turn [TS]

  off syncing start using Dropbox like you [TS]

  do or something like that it's going to [TS]

  run for a rough time are we going to [TS]

  talk about your the Dropbox security [TS]

  thing ah that's not your main topic what [TS]

  is your main topic so my main topic I [TS]

  thought today since this is what I've [TS]

  been thinking about lately and doing is [TS]

  I would talk about how I write I talk [TS]

  about writing I like that because you [TS]

  guys and it's been what I've been [TS]

  embroiled in lately and it's vaguely [TS]

  tech related cuz I write about [TS]

  technology but since when do be followed [TS]

  the rules of the podcast so closely we'd [TS]

  already to talk about some tech topics [TS]

  Aaron it doesn't matter look people are [TS]

  going to either listen and love the show [TS]

  or they're gonna not love it and not [TS]

  listen and we can't worry about that we [TS]

  just got to do our best that's right so [TS]

  so spit should we do it should we do our [TS]

  second sponsor and then you can just [TS]

  have the rest of this just to grant sure [TS]

  all right second sponsor this is a great [TS]

  one simple casts there's the easiest way [TS]

  to enjoy your favorite podcasts on your [TS]

  iPhone it features a very [TS]

  straightforward easy to use interface it [TS]

  doesn't require a PhD in computer [TS]

  science or physics to operate this thing [TS]

  they have great modes continuous [TS]

  playback mode basically turns your [TS]

  iPhone into a personalized radio station [TS]

  will play all your favorite shows [TS]

  without you having to even touch the [TS]

  device you don't have to go in like make [TS]

  playlists it just knows it figures it [TS]

  all out and you can do this all with [TS]

  airplay too which is great and it has [TS]

  intelligent defaults it makes a file [TS]

  management a breeze you don't have to [TS]

  worry about [TS]

  downloads or files or space it just it [TS]

  handles all of this stuff and then it [TS]

  has inline show notes it has saved to [TS]

  Instapaper support at FEMA belen tur [TS]

  faces I mean it's it's awesome and they [TS]

  even added a new feature now that I [TS]

  don't know if I'm supposed to talk about [TS]

  this but there's a Dan Benjamin feature [TS]

  that's available I'm not making this up [TS]

  it's available in the preferences that [TS]

  allows you to prevent the use of two [TS]

  times speed should you actually [TS]

  accidentally want to do that I don't [TS]

  know if he's going to have this default [TS]

  it to on but shame on you if you listen [TS]

  to this thing at double speed and this [TS]

  app is actually aware of that and will [TS]

  can disable that should you lest you [TS]

  want make the mistake of trying to do [TS]

  that this is real so that's our second [TS]

  sponsor simple casts and you can get [TS]

  that in the iTunes App Store just go [TS]

  there and search for simple casts or [TS]

  follow the link for five-by-five that TV [TS]

  off this episode I'm still listening to [TS]

  my podcast on an old iPod shuffle in a [TS]

  dark ages but it doesn't have double [TS]

  speed does it I don't think I could [TS]

  handle a lot of shows I listen to a [TS]

  double speed no who can who would want [TS]

  to why would you want to do somebody if [TS]

  you're listening to a show with somebody [TS]

  talks really slowly then double speed [TS]

  can work because it just makes them [TS]

  sound like a New Yorker but if you're [TS]

  listening to someone who already speaks [TS]

  quickly and mumbles the words like I do [TS]

  you're gonna miss half I say if you try [TS]

  to double speed it but you but see [TS]

  here's maybe that's the feature the [TS]

  artists intent and in this case we are [TS]

  the artists right the intent is to [TS]

  listen to it at the speed that we're [TS]

  speaking it's it you wouldn't you [TS]

  wouldn't go and [TS]

  see a great movie and just put it on [TS]

  fast-forward and try to read the [TS]

  subtitles I mean that you wouldn't get [TS]

  anything out of it it's like reading the [TS]

  cliff notes instead of a great novel why [TS]

  would you do that you're not really [TS]

  reading not on them why don't you send a [TS]

  typewritten letter to everybody [TS]

  suggesting a an allowable listening [TS]

  speed range sort of like you can go from [TS]

  1.0 to 1.77 something like that I'm well [TS]

  as long as my typewriter - typing [TS]

  surrender said the creator said it's [TS]

  okay to have a range so if I have to [TS]

  show this at this listen do it at the [TS]

  speed okay if I if my typewriter could [TS]

  type in feature I would do it yeah you [TS]

  got a magic typewriter now it's called [TS]

  the computer well looking at it all [TS]

  right wig topic writing your writing [TS]

  process you are a writer people don't [TS]

  know this you have a degree in social [TS]

  psychology is that your job [TS]

  no so this there was a presentation at [TS]

  South by Southwest 2011 featuring Jim [TS]

  coudl Michael lop and our friend John [TS]

  Gruber of the talk show and their [TS]

  presentation was called twelve slides [TS]

  three writers although I think they [TS]

  changed the twelve to fifteen or [TS]

  something and it was the same set of [TS]

  slides each slide had a just a simple [TS]

  word or phrase on it and then each of [TS]

  the three presenters went through the [TS]

  same slide deck and used that as a [TS]

  jumping-off point to talk about how they [TS]

  write and so I'm going to do exactly the [TS]

  same thing a hundred percent rip off [TS]

  their thing and I actually got [TS]

  permission from John Gruber about this [TS]

  he gave permission on behalf of the [TS]

  others this is a case where I did see [TS]

  the presentation that I'm about to rip [TS]

  off and I'm like good John I'm like [TS]

  John's uh was a web stock yes the web [TS]

  stock thing which I saw after going [TS]

  podcast to cover much of the same ground [TS]

  this for so this is all fully approved [TS]

  but it is an interesting way to talk [TS]

  about writing and then you can compare [TS]

  and contrast what all four of us say if [TS]

  you would like to go back to the deck [TS]

  portion this is not an audio visual [TS]

  medium so you don't see the slides by [TS]

  each slide was just really black with [TS]

  white text with a word or a phrase on [TS]

  and I will read the word or the phrase [TS]

  that comes in front of it only preface [TS]

  this by saying I am NOT despite your a [TS]

  little intro there a trained writer my [TS]

  degree is in engineering [TS]

  did you guess that listeners and [TS]

  computer engineering specifically which [TS]

  is basically just electoral engineering [TS]

  with some CS courses but there is not a [TS]

  lot of literature or writing in that [TS]

  curriculum and you have a minor in [TS]

  social psychology [TS]

  I have no minor it's just the computer [TS]

  engineering under present and I'm also [TS]

  going to just explain how how I work now [TS]

  maybe you can extract some tips tips and [TS]

  tricks Merlin Mann style from this that [TS]

  will you'll be able to apply to your own [TS]

  life your own writing but maybe not I'm [TS]

  not holding this up as this is the way [TS]

  you should write I'm just going to say [TS]

  this is how I work and that was pretty [TS]

  much the premise of the presentation as [TS]

  well each person described how they [TS]

  worked not prescribing to everybody this [TS]

  is how you should write and this is how [TS]

  writing is done so that first slide that [TS]

  little section there the first slide set [TS]

  forward and we just did that [TS]

  that was my forward talking about the [TS]

  source here and where I'm coming from [TS]

  the next slide is giving yourself an [TS]

  assignment so this is sort of the [TS]

  Stephen King where do you get your ideas [TS]

  kind of question because that's [TS]

  especially for me it was doing this as a [TS]

  freelancer this is the question what how [TS]

  do you decide what you're going to write [TS]

  about because you don't have to write [TS]

  about anything it's not your job to do [TS]

  anything I'm not a reporter anything so [TS]

  for me what I usually want to have is [TS]

  some sort of angle that that's fresh [TS]

  that I haven't read somewhere else [TS]

  already because I don't have I don't [TS]

  have a thing that I have to do I'm not [TS]

  compelled to cover any particular news [TS]

  story or talk about any particular thing [TS]

  simply because it's not my job so I only [TS]

  want to talk about something I think I [TS]

  have something to add I'm adding a new [TS]

  voice and I'm not just like an echo of [TS]

  everything else that's out there this [TS]

  was a lot different years and years ago [TS]

  when they were very few people writing [TS]

  about the same things that I'm [TS]

  interested in now there are tons of [TS]

  people doing it and they're doing it for [TS]

  a living and they're doing a better job [TS]

  than I do so that's part of why I don't [TS]

  write as much in fact there was a reddit [TS]

  thread asking questions about our stack [TS]

  nigga I should put them the show notes [TS]

  where somebody asked why I didn't write [TS]

  as much anymore and I had a big answer [TS]

  that I put in there that I'll link to so [TS]

  so it basically depends on me not having [TS]

  read the issues that are the angle that [TS]

  I'm about to write about and that [TS]

  doesn't mean that my angle is original [TS]

  it just means that I haven't read about [TS]

  it and this all depends on who I'm [TS]

  reading so it's much safer for me to [TS]

  stick the topics that I actually read a [TS]

  lot about because of it's like a Mac [TS]

  topic chances are good that I've read [TS]

  every Mac side of note in my news feeds [TS]

  or whatever and I'm on top of what [TS]

  people are saying but if I decide to [TS]

  write about some completely unrelated [TS]

  topic there's a much greater danger that [TS]

  I'm going to say something that I think [TS]

  is original but this ridiculous and [TS]

  trite and it's been said a thousand [TS]

  times before and I'm gonna you know not [TS]

  going to say anything new and I'm going [TS]

  to say something is incorrect much much [TS]

  greater chance of that you see the exact [TS]

  same thing happening on this podcast in [TS]

  fact every time we talk about topics [TS]

  that I'm not an expert in I end up [TS]

  saying something stupid or incorrect ah [TS]

  doesn't stop me from doing it but you [TS]

  know that's what happens of course the [TS]

  difference on the podcast is I'm much [TS]

  more willing to just be us about stuff [TS]

  that I don't know about as long as I [TS]

  preface it was saying that I'm just [TS]

  talking out of my butt [TS]

  I don't mind it too much but when you [TS]

  write stuff down it seems more permanent [TS]

  to me and I want to get it right so I [TS]

  will try not to write about topics that [TS]

  I don't know too much about I don't know [TS]

  why that is [TS]

  I guess recorded audio is just as [TS]

  permanent as written word it seems like [TS]

  it's harder to search for you know like [TS]

  if you can google for something I said [TS]

  years ago and you'll find a hit because [TS]

  it's on a website or in our Korg but if [TS]

  you try to google for something I said [TS]

  in a podcast you're not going to find it [TS]

  but maybe this is a foolish choice and [TS]

  my grandkids will have complete access [TS]

  to technology it transcribes audio feeds [TS]

  from the past and they will have [TS]

  full-text search of everything ever set [TS]

  on any podcast and then then I'm really [TS]

  screwed it's risk I'm only thick I guess [TS]

  next slide without a net how since I'm [TS]

  doing this is a freelancer I'm writing [TS]

  by myself I'm not like in a newsroom [TS]

  virtual or otherwise I don't have [TS]

  colleagues who I can bounce story ideas [TS]

  off of who are also writing day in day [TS]

  out it's usually me after the kids go to [TS]

  bed thinking of something and writing [TS]

  before I go to bed it's not and at that [TS]

  point everyone else is off doing their [TS]

  own things for the night even people [TS]

  online are to get in touch with now I [TS]

  have [TS]

  editor's in some cases if I'm not just [TS]

  running for my personal blog or [TS]

  something as his editors @rz Macworld [TS]

  but the editors their job is to uphold [TS]

  standards and you know be editar with it [TS]

  that is not their job to know every [TS]

  detail of whatever it is that I'm [TS]

  writing about so if I write something [TS]

  that's wrong they don't know every [TS]

  detail of every topic in the world [TS]

  they're not going to catch that it's not [TS]

  it's on me not to screw up again I gets [TS]

  back to trying to write about topics [TS]

  that I know something about so I don't [TS]

  screw up too badly next slide is [TS]

  starting now for me the first few [TS]

  sentences are always the hardest part [TS]

  like I'll sit there I'll do that cliche [TS]

  thing where you sit there staring at the [TS]

  screen with the blinking cursor and [TS]

  there's nothing on the page and you're [TS]

  I'll just sit there for what seems like [TS]

  a ridiculous amount of time and what I'm [TS]

  doing during that time is I'm writing [TS]

  sentences in my head and discarding them [TS]

  writing them and discarding them right [TS]

  and just cannot find a way in [TS]

  no matter what I'm gonna write about [TS]

  it's just always hard to get that first [TS]

  thing off it's particularly bad for [TS]

  really big review things like the Mac [TS]

  os10 review because where do you even [TS]

  begin where do you even begin on a topic [TS]

  that big you know you know what you're [TS]

  going to talk about you're gonna talk [TS]

  about X Y & Z it's just this big giant [TS]

  thing but how do you how do you find [TS]

  your way in there how do you even start [TS]

  and I don't like to start not at the [TS]

  beginning I don't like to start with [TS]

  section 2 or section 3 I got to start at [TS]

  the beginning because I have to know [TS]

  where I just have to know where I'm [TS]

  going so it takes a long long time - I [TS]

  think member when I started on Mac os10 [TS]

  review which was months ago I think I [TS]

  spent like 3 hours doing like six [TS]

  paragraphs there's like two paragraphs [TS]

  an hour for that for the first six power [TS]

  because just killing me I just could not [TS]

  find my way in now sometimes I have a [TS]

  first sentence in mind like I'll I have [TS]

  an idea in my head like yeah that's [TS]

  that's the intro sentence I've got that [TS]

  that's my inspiration for the thing I [TS]

  know what the first sentence is going to [TS]

  be okay and then I kind of sit down to [TS]

  write it and it turns out that the [TS]

  sentence that was in my head is [TS]

  something I might say but not something [TS]

  you can actually write like it's [TS]

  incorrect grammar there are things left [TS]

  out of it it's just not not like it's [TS]

  not a whole pulley form phrase in your [TS]

  head they can you know your emotion can [TS]

  fill in the blanks or you have an idea [TS]

  of what you want to get at but when it [TS]

  comes time to write it you realize it's [TS]

  just not there and that happens very [TS]

  very often so when I think ever for a [TS]

  sentence I really don't [TS]

  or even if it's actually a sentence that [TS]

  can go out on the page I will write it [TS]

  and then reject it once I see it written [TS]

  and this is this is a specific case of [TS]

  general malady of not speaking like you [TS]

  write [TS]

  I definitely don't speak like I write I [TS]

  speak very poorly I tried to write [TS]

  better than that because when you're [TS]

  writing you have a chance to look at how [TS]

  it is go back and fix it and try it [TS]

  again try it again speaking it just [TS]

  comes out the way it comes out the [TS]

  people who do speak in a way that if you [TS]

  were to put down verbatim what they said [TS]

  on go piece of paper that it would be [TS]

  good writing they are much better [TS]

  writers than I am it's probably one of [TS]

  the secrets to being a good writer if [TS]

  you ever go to like hear read are a [TS]

  great writer speak they're they're [TS]

  pretty good speakers too they speak in [TS]

  complete form sentences that make sense [TS]

  not a lot of thumbs and stutters and [TS]

  babbles and stuff like that but you can [TS]

  get away with onna on a podcast you [TS]

  can't get away with in print that's why [TS]

  it was one of my attractions to print is [TS]

  that that's the place where I can [TS]

  perfect what I want to say I can write [TS]

  write it down and then look at it again [TS]

  and revise and revise and revise until [TS]

  it tilts polish the way I wanted to look [TS]

  whereas once I say something is just out [TS]

  there and it's too late for me to pull [TS]

  it back in and the more I try to correct [TS]

  it speaking on a podcast or whatever the [TS]

  worse it gets so writing isn't much [TS]

  nicer in that regard next slide is do [TS]

  you feel a draft which is a bad pun for [TS]

  in trying to get us talk about drafts I [TS]

  guess my philosophy on writing drafts is [TS]

  that I try to get it right on the first [TS]

  try I don't do that thing where you just [TS]

  plow ahead and just just get through it [TS]

  just whatever you're writing then that's [TS]

  what writers will tell you to do and it [TS]

  probably is the right thing to do to not [TS]

  obsess over it and just just get [TS]

  something written and then go back and [TS]

  revise I have trouble doing that and [TS]

  this is a very bad choice because it [TS]

  makes me write very very very slowly [TS]

  again the six paragraphs and you know [TS]

  three hours for the introduction of the [TS]

  Mac os10 article it's because I just I [TS]

  just couldn't move on until I had gotten [TS]

  something out in the previous paragraph [TS]

  or gotten it right this is that like a [TS]

  nice tucked in in that way you're [TS]

  getting stuck not stuck it's just that [TS]

  like I've said what I want to say but [TS]

  I've said it poor [TS]

  I've said it poor [TS]

  so I've said how else can I say that how [TS]

  it's going to rephrase that in a certain [TS]

  point you find out you're trying to [TS]

  rephrase one sentence you're never going [TS]

  to find the right way to say it because [TS]

  the previous sentence that leads into it [TS]

  is crappy so then you go back to [TS]

  sentences and you realize actually this [TS]

  whole paragraph is coming in at the [TS]

  wrong angle that's why these sentences [TS]

  are awkwardly formed and you know I what [TS]

  I should just be doing is just plowing [TS]

  head that's not how I work I I want to [TS]

  be right I want it I want to get through [TS]

  the thing that I'm writing from start to [TS]

  finish [TS]

  believing that I wrote it as bit as well [TS]

  as I possibly can now this is never ever [TS]

  ever ever actually true but I want to [TS]

  believe that it is I don't want to leave [TS]

  a sentence behind that I know is not [TS]

  written as well as I can write it or at [TS]

  least not I don't think it's not written [TS]

  as well as I can write it so there's an [TS]

  old saying in programming that don't [TS]

  don't make your code as clever as [TS]

  possible because debugging is harder [TS]

  than programming so you are by [TS]

  definition creating code that you're not [TS]

  smart enough to debug have you heard [TS]

  that one yes yes it's a problem for many [TS]

  many of us I think that that rule is BS [TS]

  by the way and if we do a a programming [TS]

  show I'll talk about why I should do [TS]

  what it is but it is a common saying [TS]

  well the thing that it reminds me I've [TS]

  been writing is that most great writers [TS]

  are better edges than they are writers [TS]

  it's not really the equivalent of the [TS]

  previous thing but it reminded me of it [TS]

  so anyway I do a lot of editing I think [TS]

  that's also true of me not that I'm a [TS]

  great writer but I'm much better editing [TS]

  than I am i right writing is just hard [TS]

  and painful but when I go back and look [TS]

  at what I've written I can tell when [TS]

  it's wrong and usually I know why it's [TS]

  wrong the hard part comes and going so [TS]

  you I can tell this as bad I know why [TS]

  it's bad the hard part comes okay how do [TS]

  you fix it and that's the hard part [TS]

  that's what makes you a great writer and [TS]

  makes me not a great writer is that I [TS]

  can't you know I know it's wrong and it [TS]

  kills me but I can't quite figure out [TS]

  how to fix it and that goes into the [TS]

  whole Holden just scrap this whole [TS]

  sentence and scrap the sentence before [TS]

  let me try writing it again just iterate [TS]

  and iterate [TS]

  but editing is hugely important it's [TS]

  also it takes a real long time because [TS]

  if you've written 10 20 30 thousand [TS]

  words editing that amount it just takes [TS]

  a long time and it goes faster editing I [TS]

  find goes much faster than writing [TS]

  because they don't get stuck with [TS]

  editing without adding I find the bad [TS]

  parts I fix them read find bad fix I'm [TS]

  always doing something I'm not stuck but [TS]

  editing definitely is [TS]

  and my opinion much more important than [TS]

  writing and when I'm editing and when [TS]

  I'm running to I pick my words very [TS]

  carefully [TS]

  and I've soften thought that my [TS]

  obsession with getting the right word is [TS]

  of dubious value because seems to me [TS]

  that most readers don't like extract the [TS]

  full meaning of my word choice it's [TS]

  mostly because they don't know all the [TS]

  words that are rejected and why I [TS]

  rejected them so let us say about this [TS]

  the 20 words that I could have used it [TS]

  or synonym for the word he picked there [TS]

  or I get the gist of what he's saying [TS]

  like they read but thinking what they [TS]

  want to hear now what's actually written [TS]

  please again they don't know why I [TS]

  didn't use those other words and what [TS]

  what does other words were that I [TS]

  rejected and I'm particularly concerned [TS]

  with accuracy so I'll give you an [TS]

  example from something I was doing [TS]

  recently okay so say I'm talking about [TS]

  sequel Lite which is a standalone single [TS]

  file database thing open source thing [TS]

  has been around for years I'm talking [TS]

  about sequel Lite in Mac OS 10 and we [TS]

  know that iPhoto uses sequel Lite as if [TS]

  you go into your iPhoto library you can [TS]

  see this little sequel ID database you [TS]

  can connect to it with your sequel Lite [TS]

  client and that's where all your mail is [TS]

  stored locally it may I don't see quite [TS]

  - yeah look don't they do an individual [TS]

  messages and they also have a sequel [TS]

  Lite database it's all there you know [TS]

  how you ever seen that little tip where [TS]

  you can vacuum the sequel Lite database [TS]

  to improve mail performance that kind of [TS]

  thing I'm not sure what they're [TS]

  searching it might just be the indexes [TS]

  that they're just saving and I don't use [TS]

  Apple Mail but it doesn't doesn't [TS]

  surprise me it's not used or something [TS]

  Apple is been using sequel Lite for a [TS]

  lot of ganya and I also know the sequel [TS]

  Lite is one of the backends for core [TS]

  data core data has a couple different [TS]

  backends that you can choose and [TS]

  sugilite is like the good one like the [TS]

  one you want for your big data fast you [TS]

  know instead of the villa backends are [TS]

  like a binary plist in an XML human [TS]

  readable plist for debugging stuff like [TS]

  that Sun someone in the in the chatroom [TS]

  is trying to deal with it I'm saying [TS]

  sequel I wrong I believe I'm saying it [TS]

  correctly but some there is some debate [TS]

  about that there are rules there rules [TS]

  of how to pronounce these digits so if [TS]

  you go to the website it will tell you [TS]

  one way and I think the creator of the [TS]

  original author had might have said it a [TS]

  different way this is one of those [TS]

  things where like for example there's [TS]

  there's ones that are clear like MySQL [TS]

  it's not my sequel it's mom [TS]

  my SQL that's very well known and [TS]

  established it's also PostgreSQL my [TS]

  understanding and however sequel light I [TS]

  think you're okay with that I think [TS]

  you're okay with that no I think if you [TS]

  go to the website it will say to say [TS]

  SQLite I'm not doing like likes yeah but [TS]

  that sounds awkward it's kind of like [TS]

  gift Jeff I don't really care what the [TS]

  creator of the gif format says I'm gonna [TS]

  say it the way I want to say it so in [TS]

  this case I am intentionally bucking the [TS]

  trend of how they want you to say this [TS]

  thing I want to say sequel light and [TS]

  that's what I'm going to say I do not [TS]

  say my sequel but that's what these [TS]

  people get for for picking names that [TS]

  have multiple pronunciations because [TS]

  they remember when they used to call [TS]

  HTML hot metal there were people who [TS]

  were pronouncing it like that [TS]

  dear nobody there was a GUI max yeah but [TS]

  people people took it from that and [TS]

  would speak of it as hot metal liked I [TS]

  never heard a real person say that you [TS]

  weren't see I guess you weren't working [TS]

  on the web back then I was but like not [TS]

  with people who said that well you were [TS]

  in a metropolitan hot metal for for Mac [TS]

  OS 8 or 9 or whatever but I had never [TS]

  called hot metal well they these are [TS]

  probably the same people who for them [TS]

  the Internet is Google and they type in [TS]

  you know Apple comm into the Google [TS]

  search box to go to Apple duck yeah and [TS]

  with these open-source things especially [TS]

  they spread they gained popularity [TS]

  without input from the creator usually [TS]

  just like organically so if everyone [TS]

  just starts saying my sequel the creator [TS]

  of MySQL has little control over that [TS]

  and then you just kind of try to pull it [TS]

  back by putting up a thing on his [TS]

  website that says how to pronounce it so [TS]

  anyway I'm saying sequel light you have [TS]

  to deal with it but let me go back to my [TS]

  point here which was that so it's a [TS]

  back-end for core data and it's also [TS]

  used by iPhoto now I can confirm this by [TS]

  going to my iPhoto library seeing a [TS]

  sequel like Davis file connecting it to [TS]

  the sequel like three command line thing [TS]

  and running some queries yep that's a [TS]

  sequel ID database like it sure looks [TS]

  like one and I know coordinated uses [TS]

  sequel light because I've seen a million [TS]

  WDC sessions where they tell you that [TS]

  this is one of the backends and it's the [TS]

  highest performance back-end and so on [TS]

  and so forth but I would be very very [TS]

  careful not to write something that [TS]

  implies that iPhoto uses [TS]

  users or doesn't use core data because I [TS]

  don't know that well someone the chat [TS]

  room can tell me whether it is that but [TS]

  the point is when I'm running that [TS]

  sentence I will not write it in such a [TS]

  way that it even implies [TS]

  that core data uses sequel light iPhoto [TS]

  uses sequel light and therefore iPhoto [TS]

  uses core data because it's not [TS]

  something I know so I'll be very careful [TS]

  to limit the sentences you can send us [TS]

  like lawyer wording or weasel wording [TS]

  but I will I will make sure that I'm not [TS]

  saying something that I do not know to [TS]

  be true and conversely if I'm wording in [TS]

  something in such a way that it says [TS]

  that something is true it's because I've [TS]

  confirmed it you know either because [TS]

  Apple told me or because I've gone and [TS]

  confirmed it myself so I'm very careful [TS]

  about word choice in these type of [TS]

  reviews sometimes frustratingly so for [TS]

  people because they will come in and say [TS]

  you said XY and Z and that means that [TS]

  you think blah I'll say well read the [TS]

  sentence that I say that and they'll say [TS]

  well no but you know like they read the [TS]

  sentence that's in their head not the [TS]

  sentences on the page if I read the [TS]

  words that I wrote do the words say or [TS]

  imply this at all can you logically [TS]

  conclude from what I've written this [TS]

  thing that you're claiming that I said [TS]

  you can't most of the time but they will [TS]

  get the impression that they can so I [TS]

  have in my mind I have the ornery reader [TS]

  with that voice that I just imitated [TS]

  when I'm writing every single sentence [TS]

  saying when that dude writes in as [TS]

  usually dude and complains about this I [TS]

  want to be able to copy and paste the [TS]

  sentence for Batum from the website in [TS]

  quotes and say read this sentence and [TS]

  then it's up on its you know this is the [TS]

  sentence explains it and refutes your [TS]

  point because all the words are there to [TS]

  show you that what you said is not the [TS]

  case and if you still can't get it by [TS]

  reading a sentence then you know [TS]

  whatever so I'm very very careful about [TS]

  that obsessed with it even nextslide [TS]

  foolish consistencies speaking of [TS]

  obsession I'm a little bit obsessed with [TS]

  grammar with correct grammar and this is [TS]

  bad because I have very little education [TS]

  in the area of grammar so I'm obsessed [TS]

  with being correct but know almost [TS]

  nothing about it again it was nothing [TS]

  didn't you know I just have an [TS]

  undergraduate degree and it's an [TS]

  engineering and they really do not spend [TS]

  much time on English grammar in [TS]

  engineering let me tell you lots of math [TS]

  even lots of physics not a lot of [TS]

  English grammar but I do want to get it [TS]

  right I really really want to get it [TS]

  right so I'm kind of in a bind here oh [TS]

  now I rely on the internet Google [TS]

  searches are great for you type in the [TS]

  word or phrase like you can just type [TS]

  into Google should the word for be [TS]

  capitalized in a title just [TS]

  just write your question put a question [TS]

  mark at the end of it Google will find [TS]

  you a bunch of hits up to you to decide [TS]

  which of these hits is reputable and [TS]

  which is just random people on a forum [TS]

  but you can usually find a good place [TS]

  that Stack Exchange the English dot [TS]

  Stack Exchange comm I think is the URL [TS]

  that's that network from Jeff Atwood [TS]

  Joel Spolsky I think you did an [TS]

  interview with Jeff Atwood they have [TS]

  sites that QA type sites dedicated to [TS]

  various topics and they do have an [TS]

  English grammar one that's a great [TS]

  source if you can find an answer from [TS]

  there usually consider it pretty [TS]

  authoritative but you can also find [TS]

  Strunk and white online or you know all [TS]

  sorts of other sources but googling for [TS]

  your question is one possible source if [TS]

  it's an easy one like should I [TS]

  capitalize four in a title and I also [TS]

  have a few trusted friends who I can [TS]

  contact online to bounce things off them [TS]

  like should I use a comedy or should I [TS]

  not use a comma there or should I use a [TS]

  - what word could I use for this is this [TS]

  grammatically correct is this around [TS]

  everything now the grammar is a little [TS]

  bit funny because like like any sort of [TS]

  formal system you'll have your share of [TS]

  rules lawyers you know that phrase from [TS]

  your Dean D past your LARPing all that [TS]

  business [TS]

  LARPing yeah the rules lawyers and that [TS]

  that's my inclination as well [TS]

  unfortunately I lack the actual [TS]

  education to be a proper rules lawyer [TS]

  for grammar but that's kind of where I'm [TS]

  coming from but mostly what I try to [TS]

  remember when I'm dealing with grammar [TS]

  or just writing in general is that the [TS]

  purpose of writing is to communicate to [TS]

  pass ideas from one person to another [TS]

  and the role grammar plays in that is [TS]

  that you're getting everybody to agree [TS]

  or trying to get everyone to agree on a [TS]

  set of rules so we can increase the [TS]

  chances that what we write will be [TS]

  interpreted the way we expect by the [TS]

  reader the reader and the writer have to [TS]

  be on the same page about when I write [TS]

  in this way with this punctuation this [TS]

  is what I'm trying to say so we we all [TS]

  agree on the grammar and punctuation [TS]

  rules so that we can successfully [TS]

  transfer information alright because we [TS]

  didn't agree and I wrote in perfect [TS]

  grammatical English but someone from [TS]

  five centuries ago read they would have [TS]

  no idea what I was talking about right [TS]

  it would be so incorrect that it [TS]

  wouldn't make any sense now but but the [TS]

  corollary to this is that grammar rules [TS]

  can impair communication if the reader [TS]

  isn't aware of the grammar rules so once [TS]

  I get off into the weeds like esoteric [TS]

  rule that you know I've gotten my friend [TS]

  with a master's degree in English to [TS]

  tell me that this is 100 percent [TS]

  grammatically correct [TS]

  and the way you should write this but [TS]

  none of the readers are going to know [TS]

  that and they're not going to be able to [TS]

  parse it because now we're now we're not [TS]

  sharing the same rule book or they don't [TS]

  know this particular formulation or this [TS]

  particular structure or it's confusing [TS]

  to them or they might interpret it the [TS]

  wrong way so I returned to my mantra [TS]

  about this ever writing is about [TS]

  communication if I have to break a [TS]

  grammar rule to increase the chances [TS]

  that I can communicate an idea to the [TS]

  reader then I'll do that and this [TS]

  usually involves like writing more [TS]

  informally more like how I speak because [TS]

  that that will be successful at [TS]

  communicating even if it's incorrect [TS]

  grammar if I feel like I'm on the same [TS]

  playing field as my reader I can like if [TS]

  I was met you in person I could [TS]

  communicate this idea to you but when I [TS]

  ride it I feel like you would not get it [TS]

  if I wrote it in this way so let me [TS]

  become less formal and let's stick the [TS]

  rules less just so I can get my idea to [TS]

  you because that is the important part [TS]

  and this is if I have one tip that I can [TS]

  give for anyone who wants to write out [TS]

  of all these things that will hold up as [TS]

  a good guideline is it do not forget [TS]

  writing is about communication it's so [TS]

  easy to forget that so easy to think of [TS]

  it like you're painting a picture or [TS]

  doing a sculpture or creating a film or [TS]

  doing some sort of art it is writing is [TS]

  way for you to communicate ideas to [TS]

  someone else and anything that gets in [TS]

  the way of communication good grammar [TS]

  bad grammar good style baths taught [TS]

  anything [TS]

  communication overall unless you get [TS]

  writing poetry I guess or something that [TS]

  is more sort of pure art but if you're [TS]

  writing nonfiction and trying to explain [TS]

  things communicate the important thing [TS]

  next slide is the hook I absolutely have [TS]

  to have a hook I have to have F that [TS]

  book for me and add that book for the [TS]

  reader whether that hook survives into [TS]

  the written word doesn't matter I need [TS]

  because I need some motivation to write [TS]

  and since I choose when to write I want [TS]

  to have some hook that that draws me and [TS]

  that makes me want to write about this [TS]

  particular topic now this is related [TS]

  song I'm quickly moving the next [TS]

  language is the lead spelled le de which [TS]

  I believe do you know why they spell [TS]

  that the wrong way I think it's because [TS]

  if spelled the right lay it could be [TS]

  mistaken for an actual headline and they [TS]

  didn't what was that is that the rule I [TS]

  don't know yeah well le de what they [TS]

  mean by the lead is the headline the [TS]

  title and they spell it led instead of [TS]

  le ad or any other thing so that if a [TS]

  placeholder piece of placeholder text is [TS]

  there when it goes to print they will [TS]

  know that this could not possibly be the [TS]

  real title because it's misspelled I [TS]

  don't know if that's true I could have a [TS]

  complete backwards someone's telling me [TS]

  it's a typesetting term anyway I'm [TS]

  taking this slide since I don't have the [TS]

  complete origins of this phrase I'm [TS]

  taking this slide to mean the title and [TS]

  speaking of hooks which was the last one [TS]

  the title is very very often the hook [TS]

  for me I keep my ipod touch on the [TS]

  bedside table so as I'm drifting off to [TS]

  sleep have an idea I can just reach over [TS]

  and tap out whatever my ideas and I find [TS]

  I have to actually do that because when [TS]

  you say when you say idea are you [TS]

  talking about for within the context of [TS]

  an article that you're already writing [TS]

  or something brand-new something I need [TS]

  anything idea for something I'm writing [TS]

  which is been more common when I'm [TS]

  embroiled in this line review idea for [TS]

  something new anything it's mostly [TS]

  related to writing but any one of those [TS]

  things it could be it and I find I have [TS]

  to tap them out on my iPad I can't just [TS]

  go or ipod I can't just go to sleep and [TS]

  go yeah I'll do that in the morning [TS]

  because if I don't write them down and [TS]

  forget them this is what happens when [TS]

  you get old kids you enjoy your memories [TS]

  now while you have them I was so used to [TS]

  if I had some vague thought I'd be like [TS]

  yeah I'll remember that three days from [TS]

  now and then three days from now I won't [TS]

  even remember that I had that thought I [TS]

  have to write it down and very often [TS]

  those ideas or titles just titles like [TS]

  if you look at my little notes thing [TS]

  notes app on the the iPod Touch it's [TS]

  just full of things that look like [TS]

  article titles with nothing else [TS]

  underneath them and that's usually all I [TS]

  need because I just need I just needed [TS]

  it to remind me to access the portion of [TS]

  my brain where that idea is stored if I [TS]

  lose the key sort of if I lose if I lose [TS]

  the address of where that idea is stored [TS]

  I'll never remember it but once I have [TS]

  that thing oh yeah all the ideas I had [TS]

  come flooding back occasionally I'll [TS]

  need one or two words in addition to [TS]

  that and I almost always find my own [TS]

  titles that I come up with much more [TS]

  clever and insightful than any reader [TS]

  ever well his friend is probably because [TS]

  like I associate my titles with my [TS]

  thoughts on the topic and they're all [TS]

  kind of baked into that one line or my [TS]

  job is to take all those ideas that I [TS]

  associate with that one line and put [TS]

  them on the paper and the degree to [TS]

  which I fail to come [TS]

  indicate those thoughts to the reader [TS]

  term ins exactly how clever they think [TS]

  the title is so if I have a clever title [TS]

  I think this is great content buried in [TS]

  that I write a crappy are don't go [TS]

  underneath it [TS]

  people think that title is stupid [TS]

  because I didn't successfully extract [TS]

  all the meaning that I had associated [TS]

  with that title [TS]

  we're just reffering for me but you know [TS]

  that's the title is kind of the hook for [TS]

  me it got me excited about writing this [TS]

  thing the next slide is unstuck so for [TS]

  shorter pieces I only really get stuck [TS]

  in the beginning I guess I'd have a [TS]

  trouble starting but then once it get [TS]

  going is done before I have a chance to [TS]

  get stuck again but for longer things [TS]

  like the lion review it's more like a [TS]

  series of short pieces so every time I [TS]

  get to the beginning of a section I'm [TS]

  stuck again because now I got to find a [TS]

  new beginning it's a sub beginning I [TS]

  don't have to begin begin again but I [TS]

  have to begin a lot start talking about [TS]

  whatever this topic is and it's like [TS]

  starting all over again and then on top [TS]

  of that there are the meta issues of [TS]

  organizing in and linking between [TS]

  sections and trying to form some sort of [TS]

  whole out of this massive shambling [TS]

  monster that is a Mac OS 10 review it's [TS]

  really really hard for me to take all [TS]

  those things that I want to talk about [TS]

  and try to present it as a cohesive [TS]

  whole I usually do a bad job with that [TS]

  maybe the closest I've come is the snow [TS]

  leopard review I give you were to ask a [TS]

  reader I'll first slog through this [TS]

  giant review this was the last [TS]

  mangosteen review I did by the way and [TS]

  then tell me what you think the [TS]

  overarching theme is and then they [TS]

  probably won't be able to tell you like [TS]

  the theme is this guy needs to write [TS]

  less or something like that [TS]

  but if you ask me what the heart of the [TS]

  article was it was actually wrote it [TS]

  down it was one of the sections was [TS]

  doing more with more which is the idea [TS]

  of Apple giving developers and itself [TS]

  the tools to take better advantage of [TS]

  having more CPU resources instead of [TS]

  having a faster CPU having more CPU [TS]

  cores instead so doing more with more [TS]

  taking that more Hardware that's [TS]

  available to you and figuring out a way [TS]

  to use it that was sort of the technical [TS]

  theme of Snow Leopard as far as I was [TS]

  concerned and I named a section doing [TS]

  more with more and I proceeded it by a [TS]

  whole bunch of different sections of the [TS]

  specific technologies there was enabling [TS]

  you to do more with more and that was my [TS]

  theme but how will I weave that through [TS]

  the rest of the thing like when you're [TS]

  reading about me complaining about the [TS]

  finder are you thinking that the theme [TS]

  of Snow Leopard is doing more with more [TS]

  I guess it's my guest operating systems [TS]

  aren't movies and there's not going to [TS]

  be an overarching theme and so I'm sort [TS]

  of are [TS]

  definitely applying one but I do I do [TS]

  want there to be one otherwise I [TS]

  I want my reviews to have a little bit [TS]

  of the feeling of a narrative instead of [TS]

  just here's this feature they added this [TS]

  check box here's a screen shot they had [TS]

  it's more check boxes here's it you know [TS]

  what I mean [TS]

  that's a lot of the Mac OS 10 reviews or [TS]

  a long technical reviews I see online or [TS]

  just like that it's like someone went [TS]

  through every single screen and took a [TS]

  screen shot of it and then wrote words [TS]

  to explain what you see in the [TS]

  screenshot noting which things are new [TS]

  or not and that's not what I want to do [TS]

  it sometimes that's what people want [TS]

  that's not that's not what I'm providing [TS]

  most of the time I usually have a [TS]

  section or two that are like that like [TS]

  my grab bag section at the end ride to [TS]

  show a bunch of screenshots and [TS]

  interesting things but I want to talk [TS]

  about something so the next section is [TS]

  proofing I am a terrible proofer of my [TS]

  own writing I think most people are do [TS]

  you have to end it off you have to get [TS]

  someone else to do it yo you have to is [TS]

  like I don't know you can you prove your [TS]

  own writing oh yeah you can you can find [TS]

  all the errors like you can find yes you [TS]

  Clanny arrows the hand up I cannot do [TS]

  that and most people I met can't do that [TS]

  as well because what you read is what [TS]

  you meant to write not what's actually [TS]

  written there hmm now there's a there's [TS]

  a corollary to this the one thing that [TS]

  will magnify my proofreading abilities [TS]

  by an order of magnitude just make me [TS]

  just super proof reader is hitting the [TS]

  publish button and making whatever I [TS]

  wrote good live for the internet then [TS]

  the whole the whole world season starts [TS]

  as soon as my brain knows that other [TS]

  people are reading what I've written it [TS]

  panics and finally starts reading with [TS]

  the actual words on the page in fact if [TS]

  I was smart I would convince the site's [TS]

  that I published for to rig the CMS so [TS]

  that only I can see it it's kind of like [TS]

  the reverse hell ban where only I can [TS]

  see what I've published but I think [TS]

  everyone else can see it because when I [TS]

  that's what I'll do I'll hit the publish [TS]

  button then you go to the site to see [TS]

  that it's displaying correctly on the [TS]

  site or whatever and then then I read it [TS]

  and then I find the typos which is the [TS]

  worst time to find it because now it's [TS]

  open for it but that's the only thing to [TS]

  motivate my brain to actually find typos [TS]

  in my own writing which is sad but true [TS]

  so this is the good thing about internet [TS]

  publishing though someone in the chat [TS]

  room suggested changing the typeface I [TS]

  should bring that up actually I don't [TS]

  have that in my notes here but so when I [TS]

  write I don't write markdown I'm not a [TS]

  markdown fan I can do a show about why I [TS]

  don't like markdown oh we get it do we [TS]

  got to do that if you like markdown [TS]

  that's great for you but I don't [TS]

  but I write in HTML I mean this is [TS]

  natural for me to write in HTML I [TS]

  already know HTML it's going to be in [TS]

  HTML I just write in that and then [TS]

  people I say well how can you even read [TS]

  something with tags all over as the [TS]

  point of markdown get that markup crap [TS]

  out of your text so you can actually [TS]

  read it well I do not proofread most of [TS]

  the time by looking at the HTML I have [TS]

  an HTML preview window and BBEdit which [TS]

  updates in real time and I proofread on [TS]

  the HTML but right in the text and the [TS]

  idea of changing the font of like [TS]

  changing you know writing in one font [TS]

  and then change to another to help you [TS]

  proofread this is the equivalent of [TS]

  changing the fun and that I'm looking at [TS]

  it basically I am changed by I'm looking [TS]

  at in Monaco 9 or whatever in BB edit [TS]

  and then HTML preview I have templates [TS]

  that look like Ars Technica and whatever [TS]

  siding under anymore the preview is on a [TS]

  different file would ever fought the the [TS]

  website is in different size different [TS]

  layout different line breaks everything [TS]

  I think a lot of change in the font is [TS]

  that it could also change the line [TS]

  breaks and make you proofread things [TS]

  better but yeah that does really help [TS]

  but I'm still terrible at it so yeah [TS]

  with the sites I write for high proof [TS]

  readers obviously Mac world has the [TS]

  hardcore print proof readers who just [TS]

  don't miss anything I've never seen them [TS]

  miss anything because you get one shot [TS]

  at print but for the online stuff that [TS]

  have proof readers too but the great [TS]

  thing about online is that the minute it [TS]

  goes up people will start sending you [TS]

  the typos and you can fix them you can [TS]

  go right in and immediately fix them and [TS]

  you're not even talking about [TS]

  inaccuracies which of course you [TS]

  wouldn't you would never have an [TS]

  inaccuracy [TS]

  I got inaccuracies occasionally it's [TS]

  mostly because of what I try to have for [TS]

  my inaccuracies is I want me to be to [TS]

  either say something in a way that [TS]

  expresses that I don't know maybe it's [TS]

  this way maybe it's that way somewhere [TS]

  right and say actually it's that way and [TS]

  then I can go put in an update and says [TS]

  well here's an update actually it's this [TS]

  way or I will omit information because [TS]

  if I don't know it I won't say it but I [TS]

  don't want to happen is for me to [TS]

  conclusively say this is that way you [TS]

  know X is y and it someone say no you're [TS]

  totally wrong if I don't know for sure I [TS]

  just want right and then then someone [TS]

  might complain say you didn't even [TS]

  mention this didn't know that X is y and [TS]

  I said no I actually didn't know that [TS]

  that's why I didn't write about you know [TS]

  I will stick to what I know so I welcome [TS]

  Corrections I tried to avoid having [TS]

  factual Corrections where I'm just [TS]

  hundred percent wrong and obviously [TS]

  you're writing upwards is going to [TS]

  happen eventually but [TS]

  typos is a big one and the new thing for [TS]

  me since I use speech recognition a lot [TS]

  is I don't know what you call speech [TS]

  shows there's got to be a word for [TS]

  errors that happen from bad [TS]

  transcriptions and speech recognition [TS]

  software all right it'll do an A or an N [TS]

  it's always it has a spellcheck [TS]

  perfectly because the speech recognition [TS]

  is not going to type a word doesn't [TS]

  exist in this dictionary so you won't [TS]

  catch it with spellcheck unlike typos [TS]

  normal typos where u transpose [TS]

  characters or whatever it'll sail right [TS]

  through but it's nonsensical you'll get [TS]

  the wrong word somewhere that sounds [TS]

  vaguely like the word you meant but not [TS]

  the correct word and that's of stuff [TS]

  that you know when I read the sentence [TS]

  I'll just read what I meant to write and [TS]

  the readers will say this makes no sense [TS]

  I think you meant and there instead of [TS]

  end or the instead of there all right [TS]

  next slide is leftovers so as I'm [TS]

  writing and I I'm shaving stuff off [TS]

  because I don't want to move on until [TS]

  I've got a good sentence sometimes I'll [TS]

  have a sentence that I think was good [TS]

  but this is not the right place for and [TS]

  I'll just Chuck to the bottom of the [TS]

  document inside a big HTML comment block [TS]

  and by the time I'm done [TS]

  I've got leftover sentences leftover [TS]

  paragraphs or all sorts of leftover [TS]

  things just jumbled up at the end there [TS]

  now sometimes like deleted scenes on a [TS]

  DVD was a good reason there's a good [TS]

  reason they were left out like they were [TS]

  I may have been wedded to them and I [TS]

  thought they were great but really when [TS]

  you look back at them it's like yeah [TS]

  that those that should have been cut but [TS]

  sometimes you have an idea it's just not [TS]

  the right time for so you can just shove [TS]

  them away in the notes and maybe that [TS]

  will come up again and inspire you later [TS]

  very very rarely do I delete anything [TS]

  from the leftovers bin because I never [TS]

  know when it's going to even if the [TS]

  issue that's talking about is long since [TS]

  passed I will keep the the note there [TS]

  because it may be applicable to some [TS]

  future scenario and remind me of [TS]

  something else knowing when you're done [TS]

  I think I've said this on a previous [TS]

  podcast it's another old saying about [TS]

  works of art you don't finish them they [TS]

  escape this is mostly true for longer [TS]

  reviews for me for shorter ones I well [TS]

  as longer reviews everything's there you [TS]

  go to print because they just escape [TS]

  you're like wait no come back I could I [TS]

  could make you better no oh it has to go [TS]

  out for shorter pieces though I usually [TS]

  want to get them online as fast as I can [TS]

  because I'm writing about something [TS]

  that's timely like this is the day that [TS]

  everyone's talking about issue X so that [TS]

  if I don't publish my story about issue [TS]

  X today tomorrow the news cycle will [TS]

  move on and will not be as relevant [TS]

  this is another exciting part of [TS]

  internet publishing you feel like you're [TS]

  contributing to a worldwide conversation [TS]

  about a hot topic in real time it's very [TS]

  different from writing longer pieces for [TS]

  print magazines or even longer things on [TS]

  ours like the features but they'll hold [TS]

  back for you know for traffic reasons or [TS]

  because they're not related to a [TS]

  particular new Star Mac Westerner use [TS]

  argue Lee are related to a particular [TS]

  new star base this is the day that line [TS]

  is released but there's a window around [TS]

  that but other issues like if I was [TS]

  writing about I did the thing on ebooks [TS]

  for ours and ebooks were not in the news [TS]

  at that point and it was not a hot topic [TS]

  so they you know they could hold that [TS]

  for two days a week or whatever and just [TS]

  fit into the schedule and ever they want [TS]

  to publish it but shorter ones I want to [TS]

  get out so I will not linger over a [TS]

  short one I get antsy about you know I [TS]

  want to see it published I wrote it now [TS]

  get it up so it's timely this is the [TS]

  final thing here footnote I try not to [TS]

  use footnotes because I don't like I [TS]

  don't like it when I lose my place when [TS]

  I'm reading things even in physical [TS]

  books where you can see the footnote on [TS]

  the same page you just have to move your [TS]

  eyes down I don't even like moving the [TS]

  eyes down to read the footnote to move [TS]

  it back up now when I do use footnotes I [TS]

  use these in page links with the little [TS]

  Unicode symbols that Gruber came up with [TS]

  years ago for go down to the footnote in [TS]

  them around your previous right but the [TS]

  the browser's ability to return you to [TS]

  wherever that anchor is earlier in the [TS]

  page so sketchy like sometimes it won't [TS]

  leave margin so it'll Jam the line of [TS]

  text that the anchor is in up against [TS]

  the top of the screen and that's ugly [TS]

  and in either way you're not going to [TS]

  remember your place exactly because if [TS]

  you remember where you were looking on [TS]

  the screen you'll be able to be looking [TS]

  someplace else unless the anchor was [TS]

  exactly the top of the screen when [TS]

  you're reading it yeah when you're [TS]

  reading you could come to a footnote [TS]

  that's halfway down the page and you [TS]

  click it and go to the footnote but when [TS]

  you return that footnote will not be [TS]

  halfway down the page it will be at the [TS]

  top or if you go to a footnote that's [TS]

  lower down the page that may be the page [TS]

  won't scroll at all and you won't have [TS]

  to deal with that but it's just it's a [TS]

  spotty I don't I don't like being [TS]

  displaced in that way so I generally try [TS]

  to avoid using them or using them [TS]

  occasionally [TS]

  I'm much a bigger fan but I'd rather [TS]

  just add parenthetically in line or [TS]

  something like that now that's not to [TS]

  say I don't have my own idiosyncrasies [TS]

  and things that I enjoy things that I [TS]

  enjoy much much more than read [TS]

  - I'm sure like I like to link to audio [TS]

  and video clips from random words not [TS]

  particularly clever links but there they [TS]

  serve an important purses kind of kind [TS]

  of like the the title hooks the fact [TS]

  that I get a kick out of them keeps me [TS]

  interested in the article and keeps me [TS]

  writing you know and it's also kind of [TS]

  like my reward at the end like I'll [TS]

  annotate while I'm writing like oh yeah [TS]

  I should link this to this audio clip or [TS]

  I should like that - that particular [TS]

  thing just because it amuses me and then [TS]

  when I'm done writing I have to go back [TS]

  and actually connect those links and do [TS]

  all that stuff I'm sure one or two [TS]

  readers actually mouse over every single [TS]

  link I put into an article click on them [TS]

  most people don't enjoy it [TS]

  a few people click on and get pissed [TS]

  because I think it's dumb and it [TS]

  probably is I'm sorry for that but it's [TS]

  just something I'd do to keep myself [TS]

  amused maybe the footnotes are the same [TS]

  way for some other people we all have [TS]

  our writing vices and speaking footnotes [TS]

  one final note on linking things I love [TS]

  to link things I think in links so when [TS]

  I write without HTML like when I was [TS]

  writing for print for the first time I [TS]

  started writing a link I'm like well [TS]

  wait a second I can actually I can [TS]

  actually make a link here and it was [TS]

  just it was it was very strange to me [TS]

  obviously I'd written not an HTML for [TS]

  years and years in school oh not too [TS]

  much writing but in high school or [TS]

  whatever but in my quote-unquote [TS]

  professional writing career I was always [TS]

  writing in HTML until I started writing [TS]

  for print a little bit it's just strange [TS]

  I find myself having to go back and [TS]

  revise to make sure that the text not [TS]

  the links but the text itself if [TS]

  stripped of all HTML actually [TS]

  communicates all the subtleties that I [TS]

  was trying to express by linking to a [TS]

  particular a particular word to a [TS]

  particular thing with I have to say okay [TS]

  well if that link wasn't there are all [TS]

  ideas still in a sentence or was I [TS]

  leaning on that link to add meaning to [TS]

  the sentence the old-school view is like [TS]

  this this is foolish that the text [TS]

  completely strike the scripted links [TS]

  shouldn't lose any meaning it should be [TS]

  it should stand on its own the links are [TS]

  find their bonus but the text alone [TS]

  should be enough and is also the view [TS]

  that links are distracting and they [TS]

  break up the flow because people are [TS]

  reading and they see these blue [TS]

  underlined words and they can feel [TS]

  compelled to click on each one it's [TS]

  annoying it's like I just want to read [TS]

  the sentence oh I have to click on this [TS]

  to understand a sentence it's annoying I [TS]

  disagree with this view I think writing [TS]

  online is different from writing in [TS]

  print I think linking is part of it [TS]

  being a good online writer means knowing [TS]

  how to link [TS]

  well online writing has his own set of [TS]

  rules and the readers I'm speaking to [TS]

  when I write understand those rules [TS]

  because they're soaking in them all day [TS]

  long when they're reading the internet [TS]

  like you just I think a lot of people [TS]

  growing up right reading on the internet [TS]

  I think they would find it weird to read [TS]

  print where they can't click on a word [TS]

  to find out some more information about [TS]

  it or you know I think that helps the [TS]

  writing because especially when I'm [TS]

  doing technical writing if I don't want [TS]

  to get you always have to assume [TS]

  something other reader does the reader [TS]

  understand what a pointer is is a reader [TS]

  understand what a stack is does it [TS]

  reader understand what a virtual machine [TS]

  is you said well if I don't want to [TS]

  explain this to the reader am I losing [TS]

  audience probably but I really don't [TS]

  want to explain it because I'll spend [TS]

  all my time explaining basic concepts [TS]

  and never get to what I want to say so [TS]

  the easy thing is well just link to the [TS]

  Wikipedia page for pointer and if people [TS]

  really want to know what a pointer is [TS]

  they can go they could also just copy [TS]

  and paste the word pointer into Google [TS]

  or into Wikipedia and find themselves [TS]

  but they won't so by providing the links [TS]

  I'm trying to be inclusive I'm saying [TS]

  you may not have the background to [TS]

  understand this thing I'm about to talk [TS]

  about here but if you want to have the [TS]

  background the words I think you're most [TS]

  likely not to understand are linked [TS]

  that's just providing reference the [TS]

  other second thing is providing meaning [TS]

  where you link a word usually [TS]

  sarcastically in my case to something [TS]

  that makes a statement about the thing [TS]

  that you linked you're trying to say the [TS]

  thing you're linked is good or bad [TS]

  you're linked to something that's [TS]

  embarrassing or something that boosts [TS]

  the thing that you link to it's it's [TS]

  subtext underneath the text it adds to [TS]

  the text and then you don't have to add [TS]

  a little phrase or parenthetical aside [TS]

  or something that puts that ID in it [TS]

  because by linking this word this [TS]

  particular thing you have it expressed [TS]

  some opinion about it now I still may be [TS]

  out of the ahead of the general public [TS]

  on this I get more complaints about [TS]

  excessive linking that I do compliments [TS]

  on my linking and if you look at some of [TS]

  the Mac os10 reviews it's a little bit [TS]

  insane there'll be a paragraph where [TS]

  more words are linked than not so you [TS]

  don't think that takes away from it [TS]

  though some people say that it does but [TS]

  I think it I think it adds to it uh if [TS]

  people don't like it this well here's [TS]

  here's the problem the people here's the [TS]

  problem that people have with this now [TS]

  I'll sum it up for you maybe in a way [TS]

  you've probably heard before and that is [TS]

  if there's that many links and some of [TS]

  them take you to a video of Homer [TS]

  Simpson spinning around on the ground [TS]

  and another one takes you to background [TS]

  information about [TS]

  uh you know Rhapsody yet how do you know [TS]

  which one you should bother to click it [TS]

  feels like it feels like you're being [TS]

  rickrolled or something like how do you [TS]

  know which one is the real link that's [TS]

  going to enhance my reading and how many [TS]

  of these are just something that John [TS]

  siracusa thought was funny when he [TS]

  reached over to his iPod touch in the [TS]

  middle of the night to type in a you [TS]

  know link to Homer Simpson spinning on [TS]

  ground you know I mean that's the [TS]

  problem that people have with this is [TS]

  there's no clear way to identify this is [TS]

  a link that makes the sentence funnier [TS]

  and this is a link that I actually need [TS]

  to read to get some kind of history or [TS]

  value that did or in your mind they're [TS]

  both equal I don't get that particular [TS]

  complaint because I understand there's a [TS]

  balance to be struck they'll be in [TS]

  30,000 words there'll be one Homer [TS]

  Simpson link right and 500 content links [TS]

  so that the chances are very good that [TS]

  99% of people will never even see the [TS]

  Homer Simpson thing that's like the [TS]

  right ratio you don't it's not every [TS]

  other link or anything like that [TS]

  ah but the thing about heavy linking [TS]

  especially in technical articles is that [TS]

  there is a way to find out where the [TS]

  link goes you put your little mouse [TS]

  cursor over it and then the status bar [TS]

  tells you where the link goes and if you [TS]

  see it's HTTP colon slash slash WWF [TS]

  Wikipedia dot something other than you [TS]

  know it's a Wikipedia link but the real [TS]

  thing is that I feel like people who [TS]

  read online understand that is not [TS]

  mandatory to follow every single link if [TS]

  I write if I underline the word point [TS]

  there and you know what a pointer is [TS]

  already you're not going to be compelled [TS]

  to click on a link you're just gonna [TS]

  keep reading but I think yeah I think [TS]

  it's confute no I am gonna be compelled [TS]

  because maybe there's something that [TS]

  something special to that I really fully [TS]

  need to experience your article that I [TS]

  didn't know about pointers maybe this is [TS]

  something I am I wouldn't put when I [TS]

  have subtext for something I make it [TS]

  clear that there's subtext because it's [TS]

  not in the sentence so if you look at a [TS]

  sentence and you say without the link I [TS]

  have no idea what he's saying but with [TS]

  the link I think the words that I've [TS]

  chosen to link show that yeah that's [TS]

  that phrase that's the one I was [TS]

  wondering out what do you mean by that [TS]

  and if you find yourself questioning [TS]

  what what does this person mean by that [TS]

  then it's clickable and it will lead you [TS]

  to something that tells that or even [TS]

  just mouse over it because you're like [TS]

  oh yeah this is leading to that URL that [TS]

  I've seen before and I recognize the [TS]

  website or whatever that that's how I [TS]

  write and I [TS]

  I give I don't get people complaining [TS]

  about that they they're clicking on [TS]

  things and feeling booby-trapped or [TS]

  rickrolled running like that the main [TS]

  complaints I get or is that like [TS]

  physically it's distracting to read [TS]

  because the words are differently [TS]

  colored in underlining well oftentimes [TS]

  they complained about the color of the [TS]

  links that that especially the visited [TS]

  link color might be too light and it [TS]

  makes sense hard to read that's one of [TS]

  my complaints actually on the our site [TS]

  is that the link colors are not great [TS]

  for reading but I don't get complaints [TS]

  that because people will just not click [TS]

  on them I assume that 90% of people [TS]

  don't click on the links at all and like [TS]

  I said use your Styles I mean I'm [TS]

  writing detectable audience so there are [TS]

  technical readers but I know what user [TS]

  styles are if you don't like it you can [TS]

  just apply user style or greasemonkey [TS]

  script or whatever the heck you want to [TS]

  do to change those links so either [TS]

  they're completely gone or they're a [TS]

  different color or they simply don't [TS]

  have underlines and if you're an ARS [TS]

  premier reader you can get the PDF [TS]

  version you know you can print that on a [TS]

  piece of paper and read it you can [TS]

  choose 11 a little pyramid I don't care [TS]

  but I am writing I'm writing in HTML and [TS]

  that's my medium and this is the way I [TS]

  write about it and I want to read [TS]

  articles with this type of links when I [TS]

  read an article that says some sentence [TS]

  it doesn't expand on it doesn't explain [TS]

  what the heck they mean and doesn't link [TS]

  anywhere that provides that additional [TS]

  information I'm pissed off because I'm [TS]

  saying well you didn't you didn't [TS]

  support that and you're not leading it's [TS]

  clear that you have some background in [TS]

  this but you not gonna tell me what the [TS]

  background is by linking to it and that [TS]

  frustrates me so you when my line review [TS]

  comes out is coming it ever comes out [TS]

  you should read it and tell me what you [TS]

  think of the linking because you are [TS]

  obviously in the anti linking camp some [TS]

  sections are heavier link than others [TS]

  intros in particular seem to be very [TS]

  heavy like I'm starting a section [TS]

  talking about the file system now I'm [TS]

  going to recap like you know they've [TS]

  done X and y to the file system they did [TS]

  this that and the other thing and this [TS]

  time the other thing each one of those [TS]

  phrases will be linked back to a thing [TS]

  describing in detail what those things [TS]

  are and if you remember oh yeah I [TS]

  remember when they had a journaling [TS]

  gauge of S Plus now that sounds like [TS]

  valuable linking to me but but that but [TS]

  the density of links and that that [TS]

  paragraph is huge because every single [TS]

  thing I say every now and basically is [TS]

  linked back to a technical description [TS]

  of what that noun is and if you didn't [TS]

  know that [TS]

  you know what journaling was or when [TS]

  they added it or what it meant by that [TS]

  then you can follow link to you know a [TS]

  huge section of an earlier review or [TS]

  applica technical note that explains to [TS]

  you if you really want to participate in [TS]

  this in this technical conversation then [TS]

  you can come [TS]

  long but if you know what journaling is [TS]

  you're not going to mouse over that [TS]

  journaling to think it's going to be [TS]

  some sort of Simpsons joke about [TS]

  journaling because seriously there's [TS]

  like 1.5 of those per review if you find [TS]

  them great they might amusing you but [TS]

  they're you're not going to be [TS]

  rickrolled you're not going to be [TS]

  booby-trapped [TS]

  all the links lead someplace informative [TS]

  or add information to to the proceedings [TS]

  and there are huge sections with no [TS]

  links because sometimes there's nothing [TS]

  to link you're just talking those are [TS]

  the ones I wouldn't knock out with links [TS]

  because I want people to just listen to [TS]

  what I'm saying and they're not [TS]

  referencing things they may not know [TS]

  about like the opinion sections or like [TS]

  here's what I think about this when I'm [TS]

  explaining something lots of links [TS]

  appear in there because I want I want to [TS]

  bring as many people along as possible [TS]

  so if a lot of people who read ours it's [TS]

  you know it's aspirational there it's a [TS]

  technical site and on ours every single [TS]

  person is going to read something they [TS]

  don't understand like if you don't [TS]

  believe this if you're not a scientist [TS]

  go try to read the science articles and [TS]

  understand it in fact I wish the science [TS]

  articles had more links because I read [TS]

  them or like nope this is impenetrable [TS]

  to me I don't even have the basis of [TS]

  knowledge to understand what it is [TS]

  you're talking about I want to bring [TS]

  everybody along and say if you want to [TS]

  learn about this nitty-gritty you know [TS]

  you're in the internal section of the [TS]

  review and you want to learn about with [TS]

  that we're talking about if you spend [TS]

  time in this page and follow those links [TS]

  you can get enough background to be [TS]

  along for the ride and then have some [TS]

  understanding of the eventual opinions I [TS]

  express about this issue because you [TS]

  understand the the background so I'm [TS]

  fine with being a little bit out ahead [TS]

  of the general public on the [TS]

  pervasiveness of linking I always have [TS]

  been and I continue to being and the [TS]

  only thing keeps me going I guess is [TS]

  that I do get the occasional feedback [TS]

  that says boy you're the only person [TS]

  I've seen on the internet who links the [TS]

  right way instead of double underlining [TS]

  words that lead to sponsors or not [TS]

  having any links or having stupid links [TS]

  that every time I want to know more [TS]

  about something I could just mouse over [TS]

  the word that I expected and learn more [TS]

  about it and or I was able to follow [TS]

  your discussion because of how many [TS]

  links you put in but it was really hard [TS]

  but I did it [TS]

  and without the links those links I were [TS]

  to skip this section that's the type of [TS]

  feedback that I get that keeps me going [TS]

  in that regard so that was the final [TS]

  slide 12 slides for authors what do you [TS]

  think well in this case it was 12 slides [TS]

  one author well it's for total C 3 you [TS]

  know hmm [TS]

  I'm long I'm shamelessly lumping myself [TS]

  in but you do you couldn't you weren't [TS]

  there you weren't didn't go to South by [TS]

  Southwest [TS]

  you're right you're trying to bring me [TS]

  down aren't you no I'm with them in [TS]

  spirit okay then that was a that the [TS]

  link will be in the show notes you [TS]

  should watch it it's a video but I think [TS]

  they just show you the slides then you [TS]

  hear the voices I actually listen to it [TS]

  on a podcast and I think they do the [TS]

  same thing I did although not as [TS]

  clumsily they read the slides so you can [TS]

  know what it is they're talking about so [TS]

  if you just want to get the audio [TS]

  version of that that works just as well [TS]

  I was actually hoping you were you're [TS]

  gonna tell me like what word processor [TS]

  you used and if you have any special [TS]

  beverage you have on your desk the tips [TS]

  and tricks again and with them we were [TS]

  to do that right BBEdit Monica nine [TS]

  point text so that's how you write [TS]

  though you don't you know write I write [TS]

  and BB I occasionally had to use [TS]

  Scribner Scribner is an awesome app I [TS]

  find that I use Scrivener more when I'm [TS]

  running for print because I want to see [TS]

  how it's going to look in print and also [TS]

  I don't know why this is totally not the [TS]

  case Scrivener people write books in [TS]

  Scribner right but I tend I tend to [TS]

  think of Scrivener as four shorter [TS]

  pieces for me I don't know why that is [TS]

  it's just I guess because in that [TS]

  writing fiction I when I'm writing a [TS]

  BBEdit [TS]

  it's just a big hairy mess of HTML and [TS]

  like I said I got that big section of [TS]

  the comment at the bottom was commented [TS]

  out with little snippets and URLs and [TS]

  I've got web browsers going that's [TS]

  another thing that didn't get to any [TS]

  slides is that when I write anything [TS]

  technical it's like 50/50 split between [TS]

  researching a web browser writing [TS]

  researching web browser writing looking [TS]

  at waz video writing looking at PDF [TS]

  document writing just because every [TS]

  single sentence I write if I'm going to [TS]

  say anything technical I'm like well do [TS]

  you know that or you just vaguely [TS]

  remember it and you'd be surprised how [TS]

  much you only vaguely remember you know [TS]

  it's like when I when I'm about to write [TS]

  a sentence oh you know everybody knows [TS]

  XYZ and I'm like but do you really know [TS]

  that or you just have some memory of two [TS]

  years ago WABC you think you heard that [TS]

  go find that video go go that section of [TS]

  the video look at that slide and make [TS]

  sure that guy actually says what you [TS]

  think he says before you continue on the [TS]

  next sentence that's why writing this [TS]

  link takes me for freaking ever because [TS]

  I don't rely on just my vague memory of [TS]

  how of what I thought for everything [TS]

  that I have any doubt about I want [TS]

  confirmation and I can't continue until [TS]

  I get confirmation so yeah BBEdit web [TS]

  browsers the HTML preview the HTML [TS]

  preview is bothering me a little bit [TS]

  because once you get it [TS]

  ten twenty thirty thousand words into [TS]

  something and you're at the bottom of it [TS]

  every time you write something new and [TS]

  the thing refreshes this little blink or [TS]

  flutter in the preview window and that [TS]

  starts to grate on me so I will also [TS]

  occasionally just have a safari window [TS]

  with a lot but you know local HTML file [TS]

  version open and I'll write and write [TS]

  and write and then I'll go back this [TS]

  very window hit reload and then read [TS]

  what I've written so far and then go [TS]

  back so that said anything more you want [TS]

  to know about my writing environment I [TS]

  think I think it will have more [TS]

  questions I don't right now but I know I [TS]

  will [TS]

  yeah I drink water when I'm writing is [TS]

  that exciting for you dude drink coffee [TS]

  in general I do not any caffeinated [TS]

  beverages Joe I did watch that video [TS]

  this week about a coffee a great [TS]

  addiction I did not find a compelling I [TS]

  don't think any addiction can be great [TS]

  especially a physical addiction no good [TS]

  no good I can it's not even like heroin [TS]

  when you quit all you might get is a [TS]

  headache for three weeks I was not [TS]

  convinced by it but hey why would you [TS]

  replicate it's great so that that then [TS]

  is the end of the show it's a good show [TS]

  we did a hundred minutes there you go [TS]

  hundred minutes of solid gold siracusa [TS]

  nosy and you can follow it you can [TS]

  follow John siracusa on Twitter which [TS]

  does not he does not allow apps to tweet [TS]

  for him it's always him at Syracuse s [TS]

  IRAC us a John Syracuse you can read his [TS]

  upcoming article online if at line is [TS]

  ever released and if he ever publishes [TS]

  it if he ever finishes over an ARS [TS]

  technica also nosy I get a little theme [TS]

  going here nosy and your name and no is [TS]

  Ian the website that you write on your [TS]

  corrects are you can follow me on [TS]

  twitter at dan benjamin one word also [TS]

  nosy and if you if you like to show you [TS]

  can read it on itunes that helps us out [TS]

  helps us get new sponsors it helps new [TS]

  people find the show it's really great [TS]

  and where else should we send it what [TS]

  else they need to know that's it five by [TS]

  five TV new shows there you can check [TS]

  out that building analyze show with [TS]

  Marco if you don't listen to it already [TS]

  that's it we'll be back next week [TS]

  they'll write you're in town we will [TS]

  there's the next week right I think so [TS]

  can you do it you can do Thursday we may [TS]

  not release we'll tape it on Thursday we [TS]

  may not release it until Friday just to [TS]

  keep things sane sure all right then [TS]

  well thanks everybody for tuning in we [TS]

  want to say thanks again to our lovely [TS]

  sponsors to remind you what those are [TS]

  omni group calm and simple casts which [TS]

  you can find in the itunes app store [TS]

  have a good week everybody [TS]

  [Music] [TS]