21: Reading Playboy for the Articles
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this is hypercritical weekly talkshow
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ruminating on exactly what is wrong in
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the world of Apple and related
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technologies and businesses nothing is
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so perfect that it cannot be complained
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about or criticized by my co-host John
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siracusa i'm dan benjamin this is a
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special episode John is at WWDC
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reporting live and direct from his hotel
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room we'll be talking a lot about that
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and other things of course but first we
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want to say thanks to our two sponsors
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Rackspace calm and Shopify calm which
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we'll tell you about as the program goes
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on so how's WWDC so you know I actually
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have follow-up listed on the sheet but
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do you want to skip it all now let's do
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some of it and we got to talk about your
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toaster so let's do the following oh and
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before you know what I even have some
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follow-up so let me do mine first
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because I almost never have an ambition
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okay go for it ah last episode I was on
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a crappy USB mic a lot of people seem to
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think that that was my new and I'm doing
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air quotes my new mobile studio or
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something and that they were going to
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have to endure that kind of quality and
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I had an inordinate amount of people
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emailing me tweeting me or I am a man
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with great concern that this was the new
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quality of the setup but you explained
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the situation people don't listen
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alright I'm not saying you don't listen
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you do but other some people were
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concerned about that and that was a very
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unique one-off situation I had only one
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computer I only had a USB headset with
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me it was a unique situation it was not
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reflective of anything we should ever
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let happen again and Johnse recusant was
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the one that recorded that I didn't even
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record it that's how weird of a
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situation it was so that did clearly
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it's not a problem this time and in fact
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we should we have someone to thank we
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would like to thank Jason Snell the
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grand pooh-bah of mac world for
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providing you with the you're in a
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full-fledged studio right now you're
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you're wired up you're miked up that's
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headset mic whatever this pop guard
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whatever they call that thing so we'd
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like to thank them very very much for
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giving you such a great situation we
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tried to record yesterday and the
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Hotel internet with even though you were
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wired up there it was a subpar was
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unusable so we had to reschedule and
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Jason Snell came to the rescue and said
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I have just the place for Jon Circus he
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is a king among men so thanks to him and
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his whole organization that he has built
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from the ground up
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yeah self-made man mm-hmm all right now
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your your fu all right uh I think it was
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like two shows ago or something sometime
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we mentioned tweet marks which was
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Manresa service for keeping track of
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what position you are in the the Twitter
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timeline all right and I complained
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about the fact that like that's
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something that Twitter should be doing
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seems like something that Twitter should
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be doing why would they why would they
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leave that to a third party to to keep
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track of what your last read tweet was
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and somebody got my memory so bad was
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somebody explained why that would be
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maybe it was Marco maybe it was Gruber
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maybe who's Manton maybe it was in
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person maybe it was on a podcast yep I'm
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pretty fried after a week but somebody
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had an explanation for why in the world
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Twitter wouldn't uh you know keep track
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of where your last retreat was and the
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idea was that they don't want you to
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read every single tweet which is what I
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do but they don't want you to feel like
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you're behind and to like try to keep up
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with Twitter stream they they want you
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to just you know turn on your device and
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whatever tweets happen to be flying by
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that moment look at them because it's
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not email it's not a news group it's not
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important to realize just about now it's
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about right now they're they're trying
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to they're trying to influence the way
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people use it now that's not the way I
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use the product which explains why I'm
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so frustrated about you know not having
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this type of thing or you know and I and
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I guess I'm not the only one because
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mantains making this service you know
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there are other people who treat it more
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like kind of like a mailing list or like
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a bulletin board but just you and like
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you know 50 of your friends around
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because it's like a self-selected little
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mailing list with a couple of your
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friends it's the way a lot of people use
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it where you follow 10 or 20 people who
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you know you only see their things and
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it seems like all 10 or 20 of you are in
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a room it's like IRC without being in a
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room and without having to you know have
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a client and all that and so they want
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to see everything that they're 10 or 20
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people say as if you were all hanging
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out in the same room just not just
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temporarily separated you know I mean
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and that's the way I use Twitter and so
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a lot of used people use Twitter but
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that's not the way trigger wants people
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to use it and may not even be the way
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majority people use it I really couldn't
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say how most people use Twitter but at
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least there's some and I don't know if
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this was an explanation from Twitter
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itself or just someone you know
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speculating based on things that they've
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heard or just giving a rationalization
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but I bought it that sounded to me like
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it was plausible so maybe someday
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someone from Twitter will confirm that
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for you for me they're very they're very
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uh you know tight-lipped over there
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hello cards very close to their chest
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yeah I talked to Lauren Bricker actually
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met him for the first time and one of
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the one of the eight bazillion people I
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met at WABC but nice as Peter says the
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client stuff it really has no nothing
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particularly to say about the grand
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vision of Twitter you know it's not
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really involved in that all right on
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that's all I have for follow up that's
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actually followed you said you had a
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list on paper that was like one thing
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well you know it's indented there are a
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couple different levels all right well
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actually this is in the follow up too
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but I thought you would bring it up but
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you didn't but I'm loathe to bring it up
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so I'm just gonna skip it the toaster no
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that's not falled you want to talk about
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a toaster well I want to hear what this
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is if you're especially if you're loathe
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to bring it up I must know what it is Oh
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none I'm not gonna if you think of it on
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your own we'll discuss oh let's talk
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about the toaster toaster you know we'll
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get it out of the way before we talk
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about WBZ all right so III have sketchy
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details on how this whole toaster thing
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rolled out but perhaps you can tell the
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story all right well you know anyone who
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listens to the show knows the whole
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toaster back story if you don't go back
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a couple episodes and listen to the one
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where I complained about the quality of
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toasters and toaster ovens and then of
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course on the next show we had follow-up
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from people who wrote in about slot
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toasters versus toaster ovens and the
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different kinds of heating elements and
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and like any good network sometimes
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characters from one show appear on
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another show and right and backwards and
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forwards you know like you know you
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would you would have Fonzie showing up
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on Laverne and Shirley or whatever was
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so it's the same thing in this case
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Fonzie was Marco and you were Laverne
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and Shirley bunny I'm Marco got to talk
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about toasters before I did because I
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I was going to talk about toaster but he
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caught on that yeah he recorded an
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episode before I even recorded my
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toaster episode where he talked about
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his toaster so going in we already heard
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about his toaster and then in my episode
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I talked about mine you talked about
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your toaster we linked all three
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toasters and in the show notes and we
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discussed their relative merits and you
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know I forget what the other things we
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discussed in that show but that was one
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of the topics that was the same show his
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Twitter but any right that's been you
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know out there in the network in you
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know in the 5x5 network this discussion
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of toasters but obviously I was the
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genesis of the toaster thing because I
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had originally said that I was going to
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complain about toasters and eventually
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did so was this two days ago you know
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movies yesterday I losing track the days
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here I was sitting down to a session at
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WWC and got a message on my Twitter DM
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from Marco saying hey can you come meet
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me and Merlin down on the first floor
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for a second and I hadn't yet met Merlin
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at the show who's in a few days in and I
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hadn't run into him he didn't attend the
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show but you know I know he lived here
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and I had heard that a couple other
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people to him so I hope Merlin's there I
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should go down and meet him otherwise I
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might have said I'll meet you after the
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session or something cuz it was the
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session I wanted to see but you know
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Merlin having Merlin's name in there and
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all right yeah I better go down there
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because it's may be my only chance to
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talk to him and I went down there and
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there's Merlin and Marko a couple the
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people standing around like hey how you
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doing and then I see they have this
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gigantic box for me and it's the very
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large surprisingly large box containing
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your toaster your exact make and model
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of toaster right which I had you know
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looked at and said that you know I liked
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what I saw and I had you know I had
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downloaded the PDF manual when you told
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me about it just to get the measurements
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of it to see that it would fit and stuff
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like that I'm like you know maybe I'll
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think if I can tell they you would you
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had gone so far as to put it on your
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Amazon wish list which is Paulo so it so
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I wouldn't yes I wouldn't lose track of
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it you know because this exact model
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number and maybe I would remember which
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episode that was on and on the show and
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stuff like that so I'm yeah I'm not sure
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I think Marco said he went to the show
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notes and got that but anyway Marco
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Merlin a bunch of other people had been
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at lunch together just you know hanging
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out or whatever and at some point they
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they came up with a toaster idea I think
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Marlon was we should get him a toaster
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and you know that type of enthusiasm can
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be infectious and that grew but if
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you're a little slap happy at that point
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so what they do they ran out to
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look for the toaster
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held it was like four models and tell
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suits they had there and one of the four
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models in toasters was your exact half
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love toaster and you just you just got
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the biggest upgrade of your whole life
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yeah yes I was I was uh very touched and
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and flattered and amused and then of
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course at that point they have to have
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me I had like a pink ribbon on too they
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had to have me posing with the toaster
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carrying it and of course I'm now you
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know socially obligated to do whatever
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heck whatever that embarrassing thing
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it's in the middle WWC mind you so here
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I am in this room full of nerds with the
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big huge banners but lying in the iCloud
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thing hanging overhead carrying a huge
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toaster box standing in the middle of
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this floor with 20 people taking
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pictures of me with iPhones celebrity
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yeah so you can see those online if
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you're really interested we'll try and
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get the did you add them to the show
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nuts yeah I have not added anything to
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the show notes because yeah the Wi-Fi at
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the hotel is like $15 a day and only
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paid for the two days that I used it one
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sided video chat home to my kids and
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once I tried to do the thing with you so
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that's got my little show notes
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bookmarklet and talk about blah blah
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blah so I haven't done any show notes I
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have to do them retro actively but yeah
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well there's a new guy added a new
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bookmarklet to the CMS son
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I saw it yeah the one that the live show
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yeah yeah so you can do it before now or
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after it goes live
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yes I'll get show notes up they will
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have these pictures in it I was debating
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whether it may depending on how much
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time I have to do this stuff maybe I'll
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do like a video unboxing of a toaster
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ball you've got two more likely I will
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once I get back home it's gonna be back
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into the swing of things and you know
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won't have time for plus I have to get
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my review written so maybe I will just
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be able to use it on it certainly on a
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future show I will give my analysis of
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the toast I've already discussed with
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the people who were responsible for
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giving to me that uh if there's
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something bad about the toaster I'm
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still gonna say it but don't feel bad
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isn't like I don't appreciate the gift
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but it's you know it's my way right so I
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will give up I will give a review of the
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toaster I did say that no matter how
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much I hated it I would never ever
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return it because it now has sentimental
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value you know what I mean yeah that's
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it's the witc toasters alright that was
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a very nice gesture by it by Marko and
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Merlin and I really appreciated it was
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touching from people I had just met you
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know what I mean you actually
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experienced a human emotion for one of
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the first times besides anger I do it
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but you know wz i really have been
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overwhelmed with how how nice everybody
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has been to me in particular so ready to
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talk WT saying yeah I'd love to hear
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your take on it is if you have you heard
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any of the other shows or if you've been
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sequestered enough to intentionally not
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listen to Marco girl respond cast
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because I'm sure they're gonna say
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exactly the same things that I did so if
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you already listen to mark on Gruber's
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podcast I'm sorry if I repeat stuff that
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they said but it's it's just a
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coincidence that we are all saying the
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same thing and of course in this case
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we'll all of us have actually talked you
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know before our podcasts in person about
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the topic which is a change so the odds
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►
of us saying the same things are very
[TS]
◼
►
very high but we'll say them in
[TS]
◼
►
different voices oh and so as someone in
[TS]
◼
►
the chatroom noted yes I am very hoarse
[TS]
◼
►
today it's been a long week of late
[TS]
◼
►
nights for an old man alright and that's
[TS]
◼
►
allowed music and shouting so yeah you
[TS]
◼
►
know this is a great microphone setup
[TS]
◼
►
but you were hearing my hoarseness in
[TS]
◼
►
all its glory this is such a great mommy
[TS]
◼
►
we got to get you a better mic at your
[TS]
◼
►
house or wherever you record I kind of
[TS]
◼
►
find what you sang dude
[TS]
◼
►
USB mic essing charm to it really
[TS]
◼
►
doesn't it was better than that you
[TS]
◼
►
can't you gotta say it's better than
[TS]
◼
►
whatever you got but fries but well you
[TS]
◼
►
know because I've been using my thing
[TS]
◼
►
the whole run and no one has said hey
[TS]
◼
►
you know John sounds awful you really I
[TS]
◼
►
gotta get him a new mic they said you
[TS]
◼
►
sounded awful immediately because that
[TS]
◼
►
that thing was hard it was horrible I
[TS]
◼
►
won't even I won't even say what brand
[TS]
◼
►
it was but it was horrible and beyond
[TS]
◼
►
that here's the other thing is that you
[TS]
◼
►
were recording it with Skype call
[TS]
◼
►
recorder on your end yes double whammy
[TS]
◼
►
and then that made it even worse maybe
[TS]
◼
►
if I'd recorded it here it might have
[TS]
◼
►
sounded a little better but I doubt it
[TS]
◼
►
but I don't even want to unlike you I
[TS]
◼
►
don't I don't want to throw anybody
[TS]
◼
►
under the bus so I won't even say that
[TS]
◼
►
it was a logitech Oh - oh right yeah not
[TS]
◼
►
too late now yeah all right um so yeah I
[TS]
◼
►
didn't listen to ther up so they did see
[TS]
◼
►
some of the titles of their episodes
[TS]
◼
►
because I download them onto my ipod for
[TS]
◼
►
the flight home so I can listen to what
[TS]
◼
►
they have to say um certain birds yeah
[TS]
◼
►
yeah and I floated by I thought oh yes
[TS]
◼
►
certainly birds I can guess like Marco
[TS]
◼
►
show I probably surprises because I was
[TS]
◼
►
sitting next to him during the keynote
[TS]
◼
►
we kind of shared that experience yeah
[TS]
◼
►
together so as for the s4w we see this
[TS]
◼
►
you know the first day they have the
[TS]
◼
►
keynote right but everything after that
[TS]
◼
►
is under NDA so a lot of people have
[TS]
◼
►
been emailing me and sending me messages
[TS]
◼
►
on Twitter they want me to talk about X
[TS]
◼
►
or Y because they read about it on some
[TS]
◼
►
site but I'm not going to talk about
[TS]
◼
►
anything that wasn't in the keynote
[TS]
◼
►
because that's still under NDA and and
[TS]
◼
►
truthfully most of the stuff you want to
[TS]
◼
►
hear me you know what do you have to say
[TS]
◼
►
about this particular thing if it wasn't
[TS]
◼
►
mentioned in the keynote you're gonna
[TS]
◼
►
read about of the Mac OS 10 review too
[TS]
◼
►
so you'll have to wait until my Mac OS
[TS]
◼
►
10 review to hear my take on things that
[TS]
◼
►
were not in the keynote but I will
[TS]
◼
►
discuss things that were in the key
[TS]
◼
►
time's running out for you too
[TS]
◼
►
yes I know they said July which is
[TS]
◼
►
killing me like I didn't even get they
[TS]
◼
►
didn't give me you know day but they
[TS]
◼
►
always do that they'll say July what
[TS]
◼
►
that means is the the last day of July I
[TS]
◼
►
really hope it does but I have to assume
[TS]
◼
►
they mean July first I'm gonna be
[TS]
◼
►
working like a madman
[TS]
◼
►
you can try to you know get something
[TS]
◼
►
ready on July 1st then I'll just polish
[TS]
◼
►
it in it you know the thing the thing
[TS]
◼
►
with this thing is it's never done just
[TS]
◼
►
big escapes you know whatever the
[TS]
◼
►
deadline is whatever I've got that point
[TS]
◼
►
that's it but you know with online
[TS]
◼
►
publishing up until like the last second
[TS]
◼
►
that's published I'm adding stuff fixing
[TS]
◼
►
stuff cracking stuff adding those and
[TS]
◼
►
sometimes even like in the first five
[TS]
◼
►
minutes that is published I'll add a
[TS]
◼
►
sentence or two just I cannot stop you
[TS]
◼
►
know like always another tidbit oh
[TS]
◼
►
here's a clarification I got in this you
[TS]
◼
►
know it's like a living document
[TS]
◼
►
eventually just have to let it go so I
[TS]
◼
►
will work that way with this document
[TS]
◼
►
right up until it goes out now as for
[TS]
◼
►
the as for the attending before we talk
[TS]
◼
►
about the keynote ending this stuff yeah
[TS]
◼
►
since this is my first WWC the thing I
[TS]
◼
►
hadn't really given much thought to was
[TS]
◼
►
that when I watched the videos which
[TS]
◼
►
I've done for years and years
[TS]
◼
►
I can watch pretty much all of them but
[TS]
◼
►
when you're there in person it's a
[TS]
◼
►
multitrack conference and you can't you
[TS]
◼
►
literally cannot go to all the sessions
[TS]
◼
►
because you can't be in five places at
[TS]
◼
►
once and it was frustrating to have to
[TS]
◼
►
choose between you know two sometimes
[TS]
◼
►
three sessions all of which I wanted to
[TS]
◼
►
see and the worst part was that if I
[TS]
◼
►
missed one that means I have to wait you
[TS]
◼
►
know a week and a half two weeks for the
[TS]
◼
►
videos to come out and now it's almost
[TS]
◼
►
July 1st already before I can even see
[TS]
◼
►
the session you know even though I went
[TS]
◼
►
to WWC I can't there's a session that I
[TS]
◼
►
cannot see and you know until I get to
[TS]
◼
►
videos and that may be you know days
[TS]
◼
►
before I have to be done so that's a
[TS]
◼
►
little bit tight so
[TS]
◼
►
being there great experience overall I
[TS]
◼
►
mean this is this is your your home turf
[TS]
◼
►
really yeah you know I get the
[TS]
◼
►
impression for being here that like like
[TS]
◼
►
saying you go to WWC for the sessions
[TS]
◼
►
sometimes seems a little bit like saying
[TS]
◼
►
you read playboy for the articles you
[TS]
◼
►
know I mean like and and I was like no
[TS]
◼
►
I'm going you know before I left like
[TS]
◼
►
you know I'm going for the sessions
[TS]
◼
►
totally because I need to learn this
[TS]
◼
►
information to do my review so on and so
[TS]
◼
►
forth but there realistically speaking
[TS]
◼
►
especially for the first time maybe
[TS]
◼
►
would be different in subsequent but for
[TS]
◼
►
the for the first time it's like meeting
[TS]
◼
►
meeting the people and talking with the
[TS]
◼
►
people was so much more important than
[TS]
◼
►
the sessions the sessions were great and
[TS]
◼
►
I loved the videos and everything I do
[TS]
◼
►
need to do my job but the reason it was
[TS]
◼
►
worth all the money and time and
[TS]
◼
►
vacation and you know everything to me
[TS]
◼
►
was was meeting the people so that was
[TS]
◼
►
the most enjoyable thing the most
[TS]
◼
►
gratifying thing and the thing I'm going
[TS]
◼
►
to miss you know assuming I don't go
[TS]
◼
►
next year which I probably won't is you
[TS]
◼
►
know seeing all those people again but
[TS]
◼
►
just meaning from the first time was
[TS]
◼
►
great so you're there you're at WWDC
[TS]
◼
►
you're trying to pick tracks yeah
[TS]
◼
►
but let's talk about the keynote first I
[TS]
◼
►
mean before we get into the who cares
[TS]
◼
►
what session I don't care what says I
[TS]
◼
►
can't talk I can't talk about those
[TS]
◼
►
anyways all right these are the keynote
[TS]
◼
►
uhm first time being in the same room
[TS]
◼
►
with Steve Jobs for you not true not
[TS]
◼
►
electrifying not true was the first time
[TS]
◼
►
I went to Macworld New York 2001 and I
[TS]
◼
►
got a free apology Mouse remember I
[TS]
◼
►
think we discussed this yes yes so I
[TS]
◼
►
have seen him speak before and actually
[TS]
◼
►
I've seen you know I went to the Boston
[TS]
◼
►
tech talks which were free to all
[TS]
◼
►
registered developers remember the tech
[TS]
◼
►
talk things it was like a little mini
[TS]
◼
►
WWC where they'd come to your town and
[TS]
◼
►
some of the guys who gave the same you
[TS]
◼
►
know presentations WABC would do it was
[TS]
◼
►
a one day thing one track in a place in
[TS]
◼
►
Boston you know where so I didn't have
[TS]
◼
►
to take you know of playing anywhere or
[TS]
◼
►
get hotel or anything like that so I
[TS]
◼
►
went to that so I feel like I'd been to
[TS]
◼
►
a mini WWE but this is you know on a big
[TS]
◼
►
scale this place is huge it's really
[TS]
◼
►
nice looking and it's just tons and tons
[TS]
◼
►
of nerds here but anyway I had seen
[TS]
◼
►
Steve speak before so I was you know I
[TS]
◼
►
had asked Marco before like the days in
[TS]
◼
►
the weeks before how early do you have
[TS]
◼
►
to get online to be able to get into the
[TS]
◼
►
keynote you know or asked a bunch of
[TS]
◼
►
people who'd actually been there and
[TS]
◼
►
Marco and a few other people said oh you
[TS]
◼
►
know like 6:00 a.m. something like that
[TS]
◼
►
you should be ok so
[TS]
◼
►
I got in line at 6:00 a.m. and the line
[TS]
◼
►
was like a wrapping around the building
[TS]
◼
►
all the way back to the front door again
[TS]
◼
►
about like an entire city block it's
[TS]
◼
►
crazy but the place is huge so I did
[TS]
◼
►
actually at lining up at 6:00 I did
[TS]
◼
►
actually get in we did a little bit of
[TS]
◼
►
like you know a line rearrangement once
[TS]
◼
►
it became a giant mob so both Marco and
[TS]
◼
►
I advanced from where we remember we
[TS]
◼
►
were waiting in line did you find that
[TS]
◼
►
because of your because of your
[TS]
◼
►
notoriety and fame that people would you
[TS]
◼
►
know let you advance freely oh now once
[TS]
◼
►
you get inside the hall you're not in a
[TS]
◼
►
line anymore you're in like kind of a
[TS]
◼
►
big mob right I have like you know
[TS]
◼
►
tables on the side for you to connect
[TS]
◼
►
your laptop and plug in and I think the
[TS]
◼
►
Ahmet coffee or something like that so
[TS]
◼
►
it became less of a line and more mob at
[TS]
◼
►
once it was a mob we could move forward
[TS]
◼
►
a little bit we were still pretty far
[TS]
◼
►
back but anyway we were far away from
[TS]
◼
►
Steve but we had a good position we
[TS]
◼
►
picked one like where we could see one
[TS]
◼
►
of the big screens but we could also see
[TS]
◼
►
Steve at the same time anyway so he went
[TS]
◼
►
into the keynote um the first thing we
[TS]
◼
►
started with was lion which I really
[TS]
◼
►
don't have anything to say about for the
[TS]
◼
►
podcast not because no you want to keep
[TS]
◼
►
it you've got to get control of your
[TS]
◼
►
brand the other thing is though nothing
[TS]
◼
►
they showed at the keynote was something
[TS]
◼
►
that if you were a developer you didn't
[TS]
◼
►
already know about like the previous
[TS]
◼
►
developer builds which were all under
[TS]
◼
►
NDA or whatever but what they showed on
[TS]
◼
►
stage would only be new to you had you
[TS]
◼
►
not been a developer downloading the
[TS]
◼
►
line built in verse I had been telling
[TS]
◼
►
the lion build so they didn't have
[TS]
◼
►
anything new like remember that lion
[TS]
◼
►
preview they gave way back went yeah
[TS]
◼
►
right there were new stuff that's all
[TS]
◼
►
the last time you saw a lion than you
[TS]
◼
►
saw things that were new but if you have
[TS]
◼
►
been downloading the builds it's like
[TS]
◼
►
yeah I know I've done that the only
[TS]
◼
►
thing it was frustrating to me was that
[TS]
◼
►
every time they pull up the screen you
[TS]
◼
►
know look how they moved that thing
[TS]
◼
►
again and I had to redo all those
[TS]
◼
►
screenshots like hey Kevin they keep
[TS]
◼
►
moving stuff around the UI like trivial
[TS]
◼
►
cosmetic changes but it does mean I have
[TS]
◼
►
to go back and redo these screenshots
[TS]
◼
►
some of which were like carefully
[TS]
◼
►
arranged to have you know just the right
[TS]
◼
►
amount of data in them stuff so
[TS]
◼
►
something that was frustrating but but
[TS]
◼
►
yeah lion was first it was it was the
[TS]
◼
►
least there was no surprises there and
[TS]
◼
►
and then that went off fine and the next
[TS]
◼
►
one I think the next thing was was next
[TS]
◼
►
thing was iCloud I think or maybe it was
[TS]
◼
►
iOS Bob but iCloud was at the end it was
[TS]
◼
►
iOS 5 yeah I'm gonna talk about I caught
[TS]
◼
►
so I mean we are iCloud is weird because
[TS]
◼
►
like they did that press release and
[TS]
◼
►
they said we're gonna talk about iCloud
[TS]
◼
►
it was a Apple's upcoming cloud services
[TS]
◼
►
offering do you remember that yeah and I
[TS]
◼
►
tweeted that's like the most uh Napa
[TS]
◼
►
like phrase I've ever read right so also
[TS]
◼
►
like something Sun would say right so
[TS]
◼
►
the first part is upcoming since when
[TS]
◼
►
does Apple ever tell you anything that's
[TS]
◼
►
up coming up coming right away on Apple
[TS]
◼
►
like they don't you know pre mount stuff
[TS]
◼
►
like that and then cloud services
[TS]
◼
►
offering what the hell does that mean
[TS]
◼
►
that's like a corporate Enterprise
[TS]
◼
►
doublespeak BS that Apple absolutely
[TS]
◼
►
does not do ever and that's what they
[TS]
◼
►
call this thing so that was kind of you
[TS]
◼
►
know a low point I think for Apple PR
[TS]
◼
►
that you know the fact that they had to
[TS]
◼
►
explain it all I agree with Gruber that
[TS]
◼
►
they were just trying to once again set
[TS]
◼
►
expectations that there's not going to
[TS]
◼
►
be an iPhone on the stage right no
[TS]
◼
►
hardware guy seriously this is what
[TS]
◼
►
lion iOS 5 iCloud or I can tell you what
[TS]
◼
►
it is but we're going to tell you the
[TS]
◼
►
name and that's it so I believe they had
[TS]
◼
►
to set expectations but cloud service
[TS]
◼
►
offering is not a great name for
[TS]
◼
►
now as for iCloud we all know like if
[TS]
◼
►
you've been following helpful for a long
[TS]
◼
►
time you know there was itools there was
[TS]
◼
►
Mac there was mobile me and no one liked
[TS]
◼
►
any of those things for varying reasons
[TS]
◼
►
you know they weren't that successful
[TS]
◼
►
they had problems they were annoying
[TS]
◼
►
they were expensive iCloud cloud
[TS]
◼
►
services offering brings to my all right
[TS]
◼
►
it's gonna be kind of like what dot Mac
[TS]
◼
►
mobile me all that stuff did but not as
[TS]
◼
►
crappy that was like the going to the
[TS]
◼
►
show you know what it's going to be and
[TS]
◼
►
the thing about these these cloud
[TS]
◼
►
services things is that like the way
[TS]
◼
►
Apple usually does stuff and Gruber had
[TS]
◼
►
a good article about this I think it was
[TS]
◼
►
a back page of Mac world is that they
[TS]
◼
►
create something create something simple
[TS]
◼
►
with like a clear purpose and message
[TS]
◼
►
and then they approve it they iterate
[TS]
◼
►
they polish you know they don't sit on
[TS]
◼
►
their laurels they don't make something
[TS]
◼
►
then try to milk it for profits or ever
[TS]
◼
►
you know they put out version 1 version
[TS]
◼
►
Joe and get better and better and refine
[TS]
◼
►
and just you know and that process leads
[TS]
◼
►
you from like the original iPod to you
[TS]
◼
►
know going up to like the the iPod Touch
[TS]
◼
►
like the gap between those two is
[TS]
◼
►
humongous and it's just you know under
[TS]
◼
►
the same product name iPod and they just
[TS]
◼
►
they just iterated iterated and just at
[TS]
◼
►
every opportunity like going from the
[TS]
◼
►
the mini to the Nano a big leap there
[TS]
◼
►
from the now after that crazy whistle
[TS]
◼
►
wristwatch thing and then on to iOS you
[TS]
◼
►
these products benefit from iterative
[TS]
◼
►
improvement now in the cloud space they
[TS]
◼
►
haven't gotten that benefit because
[TS]
◼
►
they've sort of gone to a bunch of dead
[TS]
◼
►
ends like itools was kind of like
[TS]
◼
►
whatever and then got Mac was like their
[TS]
◼
►
first attempt but people didn't really
[TS]
◼
►
like it and then you know MobileMe was
[TS]
◼
►
like well okay let's try it again how
[TS]
◼
►
and it's like no that's still kind of
[TS]
◼
►
sucky so it's like a series of false
[TS]
◼
►
starts instead of say eye tools had been
[TS]
◼
►
off it awesome and they ate it on it and
[TS]
◼
►
kept the brand name you know and by now
[TS]
◼
►
we have like I to eye tools version 27
[TS]
◼
►
it was super awesome
[TS]
◼
►
now we don't get the benefit of apples
[TS]
◼
►
usual iteration on cloud services
[TS]
◼
►
instead we get just a series of failures
[TS]
◼
►
and so no matter how good I cloud is it
[TS]
◼
►
disappoints me that it's not like the
[TS]
◼
►
fifth revision of some service you know
[TS]
◼
►
it's the first revision of some service
[TS]
◼
►
now you know how much underlying stopped
[TS]
◼
►
every user how you know how they
[TS]
◼
►
redesigned it under the covers it's a
[TS]
◼
►
shame that in 2011 we are getting the
[TS]
◼
►
very first you know iteration of this
[TS]
◼
►
product from Apple we have to wait like
[TS]
◼
►
five years for it to get you know really
[TS]
◼
►
good or whatever and it's like we're
[TS]
◼
►
much farther behind today than we would
[TS]
◼
►
be if if they had gotten a clue about
[TS]
◼
►
this cloud stuff so speaking of getting
[TS]
◼
►
a clue the money diagram and the iCloud
[TS]
◼
►
introduction again Gruber wrote about
[TS]
◼
►
this correctly thinking the most
[TS]
◼
►
important thing they showed him that he
[TS]
◼
►
note was the slide where it showed the
[TS]
◼
►
Mac which was previously described as
[TS]
◼
►
the digital hub like the place where you
[TS]
◼
►
connected all your stuff your grammar
[TS]
◼
►
ibutton stuff like that was demoted from
[TS]
◼
►
its place as the hub at the center of
[TS]
◼
►
this diagram lower down to be just
[TS]
◼
►
another device in the bottom they had
[TS]
◼
►
iPods laptops and the Mac right and then
[TS]
◼
►
what they put in its place it at the you
[TS]
◼
►
know the hub thing was you know iCloud a
[TS]
◼
►
big metal cloud looking thing and then
[TS]
◼
►
Jobs if you would listen to it's not any
[TS]
◼
►
of the previous shows where I talked
[TS]
◼
►
about their online services and compared
[TS]
◼
►
to Google where Google's things like
[TS]
◼
►
server canonical where the source of
[TS]
◼
►
truth is on the current is on the server
[TS]
◼
►
Steve Jobs literally said on stage that
[TS]
◼
►
cloud is the source of truth you know
[TS]
◼
►
that source of truth things like
[TS]
◼
►
technical you know a term of art for the
[TS]
◼
►
people influencing this stuff and he's
[TS]
◼
►
probably been embroiled in it enough to
[TS]
◼
►
have picked up that term to start
[TS]
◼
►
talking about it but
[TS]
◼
►
yeah that's what he said was that the
[TS]
◼
►
cloud is the source and everything else
[TS]
◼
►
is you know subordinate to that and it
[TS]
◼
►
sounds like exactly what Google does and
[TS]
◼
►
it sounds exactly like what I have been
[TS]
◼
►
asking for and the other thing that
[TS]
◼
►
I think Gruber noted this first and I
[TS]
◼
►
picked it up as well later sessions was
[TS]
◼
►
that throughout this entire thing where
[TS]
◼
►
he would say here's the cloud here's
[TS]
◼
►
your devices follow blah he did not say
[TS]
◼
►
the S word sync he didn't say and your
[TS]
◼
►
document sync from the cloud down to all
[TS]
◼
►
your devices or and your and you you
[TS]
◼
►
know put something here and it syncs up
[TS]
◼
►
to the cloud to say it's ask anyone
[TS]
◼
►
who's in this industry to talk about
[TS]
◼
►
this cloud stuff they will say the S
[TS]
◼
►
word at some point right and it seemed
[TS]
◼
►
like he was consciously avoiding it
[TS]
◼
►
because all of us were listening waiting
[TS]
◼
►
for him to say that and he wouldn't he
[TS]
◼
►
would pick a different we like it's
[TS]
◼
►
updated from or pushed to or you know
[TS]
◼
►
whatever they was like almost awkward
[TS]
◼
►
like he was working around it and in
[TS]
◼
►
fact many people who he did eventually
[TS]
◼
►
say sync because this is very difficult
[TS]
◼
►
to talk about this without saying sync
[TS]
◼
►
but the way he spoke about it was clear
[TS]
◼
►
he was trying not that we just slipped
[TS]
◼
►
up why why do you think it's important
[TS]
◼
►
not to say that well I'm I'm not sure
[TS]
◼
►
why I did eventually get it confirmed
[TS]
◼
►
from various sources that the Apple
[TS]
◼
►
message is try not to say sync right and
[TS]
◼
►
I think why they're not saying they
[TS]
◼
►
didn't give reasoning they just said
[TS]
◼
►
that yes that is actually a thing it's
[TS]
◼
►
not your imagination you're not going
[TS]
◼
►
crazy across the you know Steve can get
[TS]
◼
►
away with saying is who's going to yell
[TS]
◼
►
it when he slips up but anyway the thing
[TS]
◼
►
about sync is that sync is hard think
[TS]
◼
►
it's difficult to implement and people's
[TS]
◼
►
experience with sync especially on the
[TS]
◼
►
Mac is not good like I sync doesn't have
[TS]
◼
►
a good rep that Mac's sync with that
[TS]
◼
►
stupid conflict dialogue where you got
[TS]
◼
►
to pick something based on you know you
[TS]
◼
►
don't enough information to pick
[TS]
◼
►
sometimes you just see a big hex top of
[TS]
◼
►
the right left side you have to pick
[TS]
◼
►
like that sync you know or you try to
[TS]
◼
►
sync and you like double your contacts
[TS]
◼
►
or screw something up you know it's got
[TS]
◼
►
a bad rap it's a bad word people don't
[TS]
◼
►
like to hear that you know mmm and and
[TS]
◼
►
the thing and the reason and this is not
[TS]
◼
►
like just Apple screwing it up that
[TS]
◼
►
doesn't hurt but you know sync is just
[TS]
◼
►
hard period you know not everyone can
[TS]
◼
►
agree on what the right thing to do in a
[TS]
◼
►
situation where you have multiple
[TS]
◼
►
changes to something that are all
[TS]
◼
►
scattered throughout time like what is
[TS]
◼
►
if you got to ruin people and say what
[TS]
◼
►
should this look like they can't even
[TS]
◼
►
agree so how the hell can you implement
[TS]
◼
►
something in a computer program when
[TS]
◼
►
people can't even agree with
[TS]
◼
►
right thing to do is and this is like a
[TS]
◼
►
formula for bad user experience you know
[TS]
◼
►
one that when the mental model of the
[TS]
◼
►
user does not match the computer model
[TS]
◼
►
the user perceives that is bad user
[TS]
◼
►
interface so if the user thinks X should
[TS]
◼
►
happen and the computer has different
[TS]
◼
►
model it makes Y happen the user is
[TS]
◼
►
pissed off and like I said people are
[TS]
◼
►
going to all have different agreements
[TS]
◼
►
you can never make a computer model of
[TS]
◼
►
sync where everyone will agree with it
[TS]
◼
►
you know everyone will agree with with
[TS]
◼
►
the results and and the thing is like if
[TS]
◼
►
you if you throw this problem at a
[TS]
◼
►
computer scientist or you know cuz those
[TS]
◼
►
are the people implementing it and you
[TS]
◼
►
tell them to do synced like alright well
[TS]
◼
►
you know what they'll do something like
[TS]
◼
►
you know for this version control but in
[TS]
◼
►
software that's that's a you know all
[TS]
◼
►
about sync of taking change from one
[TS]
◼
►
person another person merging them
[TS]
◼
►
together and stuff like that
[TS]
◼
►
but if you were to implement that in a
[TS]
◼
►
straightforward way things that things
[TS]
◼
►
that like are considered clean merges in
[TS]
◼
►
a version control system for example a
[TS]
◼
►
clean the you know three-way merge which
[TS]
◼
►
is software developer can understand and
[TS]
◼
►
understand why I got there and
[TS]
◼
►
implemented and so on and so forth
[TS]
◼
►
regular people have no idea what the
[TS]
◼
►
hell through emerges so you can get
[TS]
◼
►
things like we have a single document
[TS]
◼
►
like a single text file that's updated
[TS]
◼
►
by several different people in several
[TS]
◼
►
different locations across time
[TS]
◼
►
something that is technically speaking a
[TS]
◼
►
clean merge of all those changes will
[TS]
◼
►
result in from the users perspective a
[TS]
◼
►
nonsensical document that never existed
[TS]
◼
►
in that state in any one place so as far
[TS]
◼
►
as they're concerned like what do you
[TS]
◼
►
mean this is a clean merge of my changes
[TS]
◼
►
I never saw this document in front of me
[TS]
◼
►
when I went into this other computer I
[TS]
◼
►
loaded my document up and what I saw
[TS]
◼
►
there was not what I saw on computer a
[TS]
◼
►
not wanting so I've had it but some
[TS]
◼
►
weird conglomerate that I don't like but
[TS]
◼
►
on the other hand things like you know
[TS]
◼
►
not documents with records like a
[TS]
◼
►
contact people want mergers there
[TS]
◼
►
because like I added the guys telephone
[TS]
◼
►
number here and then when I saw them in
[TS]
◼
►
you know in person I added his email
[TS]
◼
►
address on my iPod and then on my Mac I
[TS]
◼
►
want to see those things merged right
[TS]
◼
►
right so it's just it's really hard to
[TS]
◼
►
get to get sync right on this and I
[TS]
◼
►
think that's why they wanted to avoid
[TS]
◼
►
the word and in the implementation of
[TS]
◼
►
octa which they didn't go into and
[TS]
◼
►
unfortunately I can't go into it because
[TS]
◼
►
it was NDA let's just say it operates in
[TS]
◼
►
practice a little bit differently than
[TS]
◼
►
that diagram I guess I can't what kind
[TS]
◼
►
of discuss about that
[TS]
◼
►
yeah I guess I can talk about so in in
[TS]
◼
►
the keynote he was saying that the
[TS]
◼
►
server is a source of truth but all of
[TS]
◼
►
his discussion of I clouds especially
[TS]
◼
►
documents in the cloud and stuff like
[TS]
◼
►
that later in the thing where he's
[TS]
◼
►
showing diagrams with pictures moving
[TS]
◼
►
using the cloud and the devices it was
[TS]
◼
►
all about documents travelling between
[TS]
◼
►
devices he would always say things like
[TS]
◼
►
I think this is a direct quote that have
[TS]
◼
►
my notices iCloud pushes documents to
[TS]
◼
►
users devices automatically so that
[TS]
◼
►
sounds fine everything is like well he's
[TS]
◼
►
avoiding saying the words think he's
[TS]
◼
►
just saying push but let's get back to
[TS]
◼
►
you know my thing where I talk about
[TS]
◼
►
Google's model where the server is
[TS]
◼
►
canonical Google doesn't talk in those
[TS]
◼
►
terms Google doesn't push anything
[TS]
◼
►
anywhere your document never leaves the
[TS]
◼
►
server like your Google Docs thing it's
[TS]
◼
►
your document is in the cloud you see it
[TS]
◼
►
when you view it on an application on
[TS]
◼
►
one of your devices when you bring up a
[TS]
◼
►
web browser on whatever device you have
[TS]
◼
►
you are looking at the one and only copy
[TS]
◼
►
of that document that is in the cloud
[TS]
◼
►
versus the way Apple talks about it
[TS]
◼
►
which is the the cloud pushes the
[TS]
◼
►
document down to all the devices as in
[TS]
◼
►
each document has a copy of that thing
[TS]
◼
►
and your document is made in one place
[TS]
◼
►
goes up to the cloud goes down to that
[TS]
◼
►
device down to that device down to that
[TS]
◼
►
device now it's kind of semantics it's
[TS]
◼
►
like what's the difference between
[TS]
◼
►
pushing the document from where I write
[TS]
◼
►
it up to the cloud and then pushing it
[TS]
◼
►
down to all of the other things versus
[TS]
◼
►
oh it was always in the cloud and you're
[TS]
◼
►
just viewing it there well when you view
[TS]
◼
►
it obviously the bits of the document
[TS]
◼
►
are coming down but like there is a
[TS]
◼
►
technical difference like in theory I
[TS]
◼
►
mean this is not practically speaking
[TS]
◼
►
what goes on but in theory when you pull
[TS]
◼
►
up a document in Google Docs it could
[TS]
◼
►
just show you the first page of the
[TS]
◼
►
document and the only bytes that were
[TS]
◼
►
transferred from Google server to you is
[TS]
◼
►
the first page but the mental model that
[TS]
◼
►
Apple is proposing is that when you make
[TS]
◼
►
a document on your Mac it gets pushed up
[TS]
◼
►
to the cloud and when you pop fire up
[TS]
◼
►
your iPad that document the whole thing
[TS]
◼
►
gets pushed down and you open in a pages
[TS]
◼
►
in your iPad and there's the whole
[TS]
◼
►
document right it's not like you're
[TS]
◼
►
using pages it's not a viewer app for a
[TS]
◼
►
file that lives in the cloud pages is an
[TS]
◼
►
application that opens local files and
[TS]
◼
►
the iCloud magic makes that file you
[TS]
◼
►
created they're also local over here you
[TS]
◼
►
see what I'm saying it's like no it's
[TS]
◼
►
Holly it's a little bit especially when
[TS]
◼
►
you get to down to like the bits and
[TS]
◼
►
bytes it's just the term of semantics
[TS]
◼
►
it's just a question of semantics in
[TS]
◼
►
just the words you use but I really
[TS]
◼
►
think there's something there in term
[TS]
◼
►
of how the two companies think about
[TS]
◼
►
things in terms of like who owns the day
[TS]
◼
►
that I you know and like how the
[TS]
◼
►
importance of the server and stuff like
[TS]
◼
►
that and the thing that occurs to me
[TS]
◼
►
when I look at that diagram that's got
[TS]
◼
►
the cloud at the top and devices on the
[TS]
◼
►
bottom is it the shape of that diagram
[TS]
◼
►
is artificial the cloud top the the
[TS]
◼
►
documents on the bottom like a big
[TS]
◼
►
triangle you know whether the the cloud
[TS]
◼
►
is the source of truth say I think if
[TS]
◼
►
you take all the items in a diagram and
[TS]
◼
►
rearrange them there's nothing about the
[TS]
◼
►
cloud that makes it well there is so
[TS]
◼
►
there are some things but nothing that
[TS]
◼
►
makes it special like it's more of a
[TS]
◼
►
peer-to-peer relationship than it is a
[TS]
◼
►
googles thing where the server has your
[TS]
◼
►
document right it's more of a p2p thing
[TS]
◼
►
and it's especially true because they
[TS]
◼
►
talk about land sink which obviously
[TS]
◼
►
Dropbox does like if you have two
[TS]
◼
►
machines that have Dropbox and you put a
[TS]
◼
►
new file in your Dropbox I you know you
[TS]
◼
►
log on to your Dropbox on one computer
[TS]
◼
►
and another computer has files that this
[TS]
◼
►
one doesn't have this one hadn't been
[TS]
◼
►
turned on in a while instead of copying
[TS]
◼
►
those files down from Dropbox it will
[TS]
◼
►
copy them over your land from your other
[TS]
◼
►
Mac because it's a lot faster to get
[TS]
◼
►
that document from the Mac that has it
[TS]
◼
►
been through all with the Dropbox
[TS]
◼
►
servers you know what I mean now most
[TS]
◼
►
people wouldn't say that Dropbox is
[TS]
◼
►
peer-to-peer but right does that you
[TS]
◼
►
know they call it land syncing right so
[TS]
◼
►
in the relationship in that diagram if
[TS]
◼
►
you turn on your iPad and it hasn't been
[TS]
◼
►
turned on for a while and your Mac in
[TS]
◼
►
the other room has a new version of some
[TS]
◼
►
document your iPad is not going to go to
[TS]
◼
►
iCloud and ask it for that document it's
[TS]
◼
►
going to get it directly from the Mac
[TS]
◼
►
over there over your LAN at least that
[TS]
◼
►
was a sudden thing like it so it seems
[TS]
◼
►
more peer-to-peer than it is server
[TS]
◼
►
canonical Google type thing right and
[TS]
◼
►
technologically speaking there are
[TS]
◼
►
details now that I can't go into whether
[TS]
◼
►
that really is the case but just from
[TS]
◼
►
from the diagram it's you know obviously
[TS]
◼
►
the iCloud is a special peer it's not
[TS]
◼
►
the same as all the other peers but it
[TS]
◼
►
seems almost kind of peer to peer
[TS]
◼
►
especially since the documents always
[TS]
◼
►
moving around it's not like they live
[TS]
◼
►
them on the cloud we look at them
[TS]
◼
►
they're moving around you know and again
[TS]
◼
►
there are more technical details that
[TS]
◼
►
but I'd only go into it our first
[TS]
◼
►
sponsor today is Rackspace comm service
[TS]
◼
►
leader in cloud computing if you're
[TS]
◼
►
building an application chances are
[TS]
◼
►
email is a very important part of it
[TS]
◼
►
you sign up for Rackspace Cloud Servers
[TS]
◼
►
you become eligible for a free SendGrid
[TS]
◼
►
account worth up to forty thousand
[TS]
◼
►
emails per month a managing email
[TS]
◼
►
deliverability is something that's hard
[TS]
◼
►
it's a challenge to do this and now with
[TS]
◼
►
Rackspace and SendGrid you don't have to
[TS]
◼
►
you don't have to manage it anymore you
[TS]
◼
►
can learn more about the Rackspace cloud
[TS]
◼
►
services in general and more about this
[TS]
◼
►
special offer by going to Rackspace comm
[TS]
◼
►
slash five-by-five
[TS]
◼
►
um so mobile me mold me is dead Steve
[TS]
◼
►
Nannes pretty much gone right and it'll
[TS]
◼
►
continue people can continue to use it
[TS]
◼
►
to a certain degree all of the fine my
[TS]
◼
►
Mac or Find My iPhone iPod stuff will
[TS]
◼
►
continue to work but how do you feel for
[TS]
◼
►
the poor people who thought wow in
[TS]
◼
►
advance of iCloud I better sign up for
[TS]
◼
►
that MobileMe account bought one yeah
[TS]
◼
►
they can get refunds through some
[TS]
◼
►
process and everyone's getting extended
[TS]
◼
►
to like 2012 June or something you know
[TS]
◼
►
but the thing about isn't in the keynote
[TS]
◼
►
he put that up on the stage and he
[TS]
◼
►
described iCloud at a high-level term
[TS]
◼
►
and he said you know well how can you
[TS]
◼
►
trust this isn't this from the same
[TS]
◼
►
company that brought us mobile me you
[TS]
◼
►
know which is usually you don't hear
[TS]
◼
►
Apple saying that a product that existed
[TS]
◼
►
10 seconds ago is a piece of crap but
[TS]
◼
►
that's basically what they do you know
[TS]
◼
►
sometimes they'll crap on their products
[TS]
◼
►
that were from years ago and say bad
[TS]
◼
►
things about them but the old me was
[TS]
◼
►
like right up until that keynote started
[TS]
◼
►
it was their one and only you know it
[TS]
◼
►
online service is offering and then in
[TS]
◼
►
that keynote they just he just threw it
[TS]
◼
►
under the bus right right that was a big
[TS]
◼
►
laugh line in the keynote right because
[TS]
◼
►
you know it's shocking to hear him say
[TS]
◼
►
something like that only Steve Jobs can
[TS]
◼
►
get away was saying something like that
[TS]
◼
►
and we all kind of agree and it's funny
[TS]
◼
►
but then he went on not to really answer
[TS]
◼
►
that question you know how can you trust
[TS]
◼
►
his company brought your mobile me and
[TS]
◼
►
we got the laughs and it's like alright
[TS]
◼
►
so how can we we kind of tried to answer
[TS]
◼
►
but like what boil down to is like trust
[TS]
◼
►
us we got to right this time we you know
[TS]
◼
►
that I guess the answer was we screwed
[TS]
◼
►
up so bad we scribbs so bad the first
[TS]
◼
►
time we won't make that mistake well
[TS]
◼
►
that was the third time charm but like
[TS]
◼
►
by them publicly acknowledging how awful
[TS]
◼
►
MobileMe was it was reassuring us that
[TS]
◼
►
yes we understand that we screwed up
[TS]
◼
►
we're not under the deluge
[TS]
◼
►
that we did just fine before and it's
[TS]
◼
►
just you know your fault for not
[TS]
◼
►
understanding our grand vision and why
[TS]
◼
►
your people whose complaint like so
[TS]
◼
►
showing that they understood like us
[TS]
◼
►
what was wrong with MobileMe was
[TS]
◼
►
supposed to give us the faith that they
[TS]
◼
►
would do something better and it did
[TS]
◼
►
help a little bit but there was no like
[TS]
◼
►
well let me tell you exactly why it's
[TS]
◼
►
going to be different this time so in
[TS]
◼
►
terms of the iCloud stuff you know we'll
[TS]
◼
►
see again maybe fourth time is the charm
[TS]
◼
►
but the questions I have for mobile
[TS]
◼
►
media though aren't answered anywhere
[TS]
◼
►
that I found I've been trying to read on
[TS]
◼
►
it as much as I could in between doing
[TS]
◼
►
stuff but what about stuff like
[TS]
◼
►
galleries that you put up from iPhoto or
[TS]
◼
►
I websites you know what about the iWeb
[TS]
◼
►
application all that business where does
[TS]
◼
►
that stuff go because I have I have
[TS]
◼
►
stuff back from you know dotmac homepage
[TS]
◼
►
and then I have I web pages and I do
[TS]
◼
►
have you know I photo galleries and I
[TS]
◼
►
mean I forgot again to the iPhoto
[TS]
◼
►
application right so what's going to
[TS]
◼
►
happen to that stuff does that stay up
[TS]
◼
►
there forever is it get decommissioned
[TS]
◼
►
after you know June 30th 2012 and Hubble
[TS]
◼
►
me goes away what happens if you tried
[TS]
◼
►
in iPhoto try to say you know upload
[TS]
◼
►
this I you know this MobileMe gallery
[TS]
◼
►
thing does it not work does it say sorry
[TS]
◼
►
even though you have this program and it
[TS]
◼
►
used to do this MobileMe is actually
[TS]
◼
►
gone now so tough luck right and by the
[TS]
◼
►
way if you have pictures there they're
[TS]
◼
►
all gone no answers for that so far
[TS]
◼
►
judging by how they decommissioned Mac
[TS]
◼
►
homepage I'm I don't have great hope
[TS]
◼
►
that they're going to help us preserve
[TS]
◼
►
our stuff in any particular way so it's
[TS]
◼
►
kind of depressing at least iWeb I think
[TS]
◼
►
you can export it to an FTP server and I
[TS]
◼
►
think you're an exporter does local HTML
[TS]
◼
►
or something like that so you won't lose
[TS]
◼
►
your stuff but I don't know we're gonna
[TS]
◼
►
use for the equivalent that because the
[TS]
◼
►
reason I use iWeb which is an awful
[TS]
◼
►
awful program you should never use it by
[TS]
◼
►
the way but the reason I use it is
[TS]
◼
►
because it integrates our my family
[TS]
◼
►
rather use it as integrates with the
[TS]
◼
►
iLife applications and someone who
[TS]
◼
►
doesn't know any HTML can just drag a
[TS]
◼
►
bunch of images out write a little blog
[TS]
◼
►
post and you know and put it on its way
[TS]
◼
►
I think my wife in particular now has
[TS]
◼
►
more than enough skills to be able to
[TS]
◼
►
use like a flash uploader like you do
[TS]
◼
►
when you know Shutterfly or facebook or
[TS]
◼
►
whatever to do the same thing but we're
[TS]
◼
►
back when we started doing this it was
[TS]
◼
►
just easier to say all right you know
[TS]
◼
►
how iPhoto works well here's all your
[TS]
◼
►
iPhoto stuff and just drag it onto the
[TS]
◼
►
page versus using one of those stupid
[TS]
◼
►
uploader things you know so I'll be kind
[TS]
◼
►
of sad to see the idea of an application
[TS]
◼
►
like iWeb go away and I'm just
[TS]
◼
►
is this a guarantee that iWeb is going
[TS]
◼
►
away I mean I just assumed I mean like
[TS]
◼
►
it's hosted on mobile me hosting and no
[TS]
◼
►
part of the iCloud offering was like and
[TS]
◼
►
we'll host web pages for you like they
[TS]
◼
►
never said that at any point you know so
[TS]
◼
►
there were there were a lot and a lot of
[TS]
◼
►
people have emailed us or asked on
[TS]
◼
►
Twitter you know what what is going to
[TS]
◼
►
happen with that I did dug up early on
[TS]
◼
►
that little article from Apple that
[TS]
◼
►
basically said you know this is good for
[TS]
◼
►
another couple months but it doesn't
[TS]
◼
►
doesn't really answer any of those
[TS]
◼
►
questions do you think that the number
[TS]
◼
►
of people that were actually just using
[TS]
◼
►
those services whether it's iWeb or
[TS]
◼
►
whatever kind of hosting that there just
[TS]
◼
►
weren't enough people doing it to matter
[TS]
◼
►
to Apple that that they felt like well
[TS]
◼
►
only few people use it so we can get rid
[TS]
◼
►
of it well I think they just want clean
[TS]
◼
►
breaks like their apples always big
[TS]
◼
►
about the clean break and I certainly
[TS]
◼
►
disdain the job show for mobile me he
[TS]
◼
►
wants that out of his sight out of mind
[TS]
◼
►
stops like yeah I firstly yeah you're
[TS]
◼
►
right I don't think there are a lot of
[TS]
◼
►
people using I don't think there are a
[TS]
◼
►
lot of people using mobile me period and
[TS]
◼
►
is even a smaller fraction was using
[TS]
◼
►
these particular services and they've
[TS]
◼
►
already shown with that Mac home page
[TS]
◼
►
when they decommission that they don't
[TS]
◼
►
mind telling people like you got six
[TS]
◼
►
months to get your crap out of there and
[TS]
◼
►
then we're just gonna take it offline we
[TS]
◼
►
don't care where you go but you can't
[TS]
◼
►
stay here you know that they did that
[TS]
◼
►
with that and with moldy homepage or
[TS]
◼
►
with Mac homepage I think they're gonna
[TS]
◼
►
do the same thing with with mobile meat
[TS]
◼
►
but the jury's still out because I
[TS]
◼
►
haven't said anything one way or the
[TS]
◼
►
other and they have you know until June
[TS]
◼
►
2012 to decide what they're gonna do so
[TS]
◼
►
maybe the most likely they haven't even
[TS]
◼
►
decided yet you know this one the next
[TS]
◼
►
site about iCloud iCloud is free it was
[TS]
◼
►
a phrase used often he was the big
[TS]
◼
►
keynote transition with the big giant
[TS]
◼
►
free word comes down and smashes the $99
[TS]
◼
►
from mobile mates and you get you know
[TS]
◼
►
email contacts and calendar syncing for
[TS]
◼
►
everybody for free how Lou you because
[TS]
◼
►
Tom Mac and MobileMe were so horrible we
[TS]
◼
►
had to pay $99 a year and you can add an
[TS]
◼
►
additional email address for like 10
[TS]
◼
►
bucks a year which is insane
[TS]
◼
►
anyway 10 dollars for an email address
[TS]
◼
►
right but then that person wouldn't be
[TS]
◼
►
able to sync their email contacts and
[TS]
◼
►
calendar there would only Stoney be one
[TS]
◼
►
eye disk you know so like well you know
[TS]
◼
►
so I could sink my stuff but my wife
[TS]
◼
►
could unless we bought the family plan
[TS]
◼
►
which is like 150 bucks it was just all
[TS]
◼
►
it was like in a fantasy land
[TS]
◼
►
right but when he said iCloud is free I
[TS]
◼
►
remember thinking
[TS]
◼
►
tweeting at the time like you know uh
[TS]
◼
►
Apple thinks iCloud is so good they're
[TS]
◼
►
gonna make you pay for you know and I
[TS]
◼
►
kept waiting for the other shoe to drop
[TS]
◼
►
and so they went through this whole
[TS]
◼
►
thing of like well there's three other
[TS]
◼
►
apps and then three more apps and
[TS]
◼
►
there's documents in the cloud and also
[TS]
◼
►
stuff but I was like no Apple has to get
[TS]
◼
►
paid right then I couldn't do anything
[TS]
◼
►
out of the goodness of their heart there
[TS]
◼
►
has to you know it's not charity and it
[TS]
◼
►
doesn't do ad supported stuff and at
[TS]
◼
►
some point they explicitly said on by
[TS]
◼
►
the way in our mail there's no ads like
[TS]
◼
►
so sticking it to Google you know now
[TS]
◼
►
it's not ad supported isn't it and we're
[TS]
◼
►
telling you all this stuff is free how
[TS]
◼
►
are they going to get money right and
[TS]
◼
►
finally the very very end and I thought
[TS]
◼
►
it was super clever because I did not
[TS]
◼
►
predict this the way the way they're
[TS]
◼
►
going to get paid to say iCloud is free
[TS]
◼
►
but you know what cost 25 bucks a year
[TS]
◼
►
iTunes Match right and they give it a
[TS]
◼
►
different name and it's like well it's
[TS]
◼
►
it's vaguely related to iCloud but no
[TS]
◼
►
iCloud is free you see iTunes Match is
[TS]
◼
►
$25 but items matches you know it's so
[TS]
◼
►
incredibly attractive because they are
[TS]
◼
►
the only company that did the deals with
[TS]
◼
►
the record companies it's like legal
[TS]
◼
►
free and clear and by the way we'll
[TS]
◼
►
upload all your crazy music that we
[TS]
◼
►
can't match which was my big concern I
[TS]
◼
►
thought there's no way in hell they
[TS]
◼
►
would do that I don't know how they song
[TS]
◼
►
that was I was like how how is iTunes
[TS]
◼
►
Match going to help me because I have
[TS]
◼
►
things like you know anime soundtracks
[TS]
◼
►
are like video game music remixes that
[TS]
◼
►
are never ever ever going to be on the
[TS]
◼
►
iTunes music store and they are never
[TS]
◼
►
gonna Majan that's what I listen to a
[TS]
◼
►
lot of the time these really obscure
[TS]
◼
►
things that you know nobody else likes
[TS]
◼
►
slow you know knows about or has up in a
[TS]
◼
►
store somewhere is it just like a sound
[TS]
◼
►
of modem connecting or something they
[TS]
◼
►
listen to you don't well you're not
[TS]
◼
►
you're not a really a video gamer but if
[TS]
◼
►
you're a gamer you have emotional
[TS]
◼
►
connections to theme songs from video
[TS]
◼
►
games I can count I'm on the same page
[TS]
◼
►
right and so so piece are you listened
[TS]
◼
►
to like the Frogger scene theme song or
[TS]
◼
►
dying or something well you start from
[TS]
◼
►
that premise of like you know the 8-bit
[TS]
◼
►
music with the bleeps and the boobs and
[TS]
◼
►
then people do remixes or orchestral
[TS]
◼
►
arrangements or combinations like that
[TS]
◼
►
leo C remix that I think is org letter
[TS]
◼
►
oh the literacy it stands for
[TS]
◼
►
overclocked remix org is a website
[TS]
◼
►
that's just filled with videogame
[TS]
◼
►
remixes and anime soundtracks like
[TS]
◼
►
you're watching anime that you like
[TS]
◼
►
there you have interesting soundtracks
[TS]
◼
►
in the Mario or even just things like
[TS]
◼
►
movie soundtracks iTunes doesn't have
[TS]
◼
►
everything and they have you know
[TS]
◼
►
whatever 18 million songs they don't
[TS]
◼
►
have everything but if you couldn't
[TS]
◼
►
listen to like say
[TS]
◼
►
that's what you're into this week and
[TS]
◼
►
you listen to you know a new soundtrack
[TS]
◼
►
or new but remix or even like you know
[TS]
◼
►
there's illegal mashups you find online
[TS]
◼
►
from the best of Booty and stuff like
[TS]
◼
►
that they're not going to be on iTunes
[TS]
◼
►
or because they're all completely
[TS]
◼
►
illegal but they're great some weeks
[TS]
◼
►
that's what I'm listening to right so if
[TS]
◼
►
iTunes Match had no solution to that it
[TS]
◼
►
wouldn't be very good well they're gonna
[TS]
◼
►
upload that for you too
[TS]
◼
►
you know so they will not upload the
[TS]
◼
►
stuff they can match that's that was the
[TS]
◼
►
big selling point you don't have to
[TS]
◼
►
spend a week uploading of course
[TS]
◼
►
wouldn't take me a week over FiOS but
[TS]
◼
►
for regular people it's going to take
[TS]
◼
►
them a long time to jam all their
[TS]
◼
►
information online
[TS]
◼
►
they said no Apple will just scan your
[TS]
◼
►
stuff match it and say or I found that
[TS]
◼
►
down there yeah we've got that for you
[TS]
◼
►
in the cloud found that down there
[TS]
◼
►
you've got the 40 on the cloud and the
[TS]
◼
►
stuff they didn't find they'll just
[TS]
◼
►
upload those 10 songs so it is
[TS]
◼
►
incredibly attractive offer to get any
[TS]
◼
►
music you buy anywhere any music you
[TS]
◼
►
ripped from your CDs anything anywhere
[TS]
◼
►
in your iTunes library you can listen to
[TS]
◼
►
and you just give us 25 bucks a year so
[TS]
◼
►
it's recurring revenue I'm sure out of
[TS]
◼
►
that 25 bucks the record companies are
[TS]
◼
►
getting paid Apple's getting paid I
[TS]
◼
►
don't think it's covering their costs
[TS]
◼
►
but I think they finally have have come
[TS]
◼
►
become good come to peace becomes a
[TS]
◼
►
terms with the idea that online is gonna
[TS]
◼
►
be a bit of a cost center for them okay
[TS]
◼
►
I remember talking to somebody that
[TS]
◼
►
mobled me way back when when I wrote
[TS]
◼
►
some some really nasty thing about
[TS]
◼
►
mobile me because it was pissing me off
[TS]
◼
►
and someone from the MobileMe team was
[TS]
◼
►
talking to me and I asked does the
[TS]
◼
►
MobileMe team have to make money like
[TS]
◼
►
are they responsible for you know profit
[TS]
◼
►
and loss or whatever now there was that
[TS]
◼
►
fortune story recently that said that
[TS]
◼
►
people inside Apple are not responsible
[TS]
◼
►
for profit and loss really within the
[TS]
◼
►
departments but it's still an awareness
[TS]
◼
►
of like are you expected to make money
[TS]
◼
►
like at the end of the day like or you
[TS]
◼
►
know and the MobileMe guy said yeah
[TS]
◼
►
we're you know we're expected to like
[TS]
◼
►
cover our costs you know it's not again
[TS]
◼
►
it's not a charity right but that five
[TS]
◼
►
hundred million dollar datacenter and
[TS]
◼
►
all the bandwidth and all the stuff like
[TS]
◼
►
that there's no way I can show this away
[TS]
◼
►
maybe I don't know what their numbers
[TS]
◼
►
are like do they think enough people are
[TS]
◼
►
gonna sign up for iTunes Match at 25
[TS]
◼
►
bucks a year that's going to pay for
[TS]
◼
►
whatever they have to pay to all the
[TS]
◼
►
record labels plus cover all their
[TS]
◼
►
hosting costs for the free iCloud I
[TS]
◼
►
don't know I haven't done the math on it
[TS]
◼
►
it doesn't it seems to you like it's not
[TS]
◼
►
enough money oh it's definitely oh it's
[TS]
◼
►
definitely not enough
[TS]
◼
►
money but here so here's a question but
[TS]
◼
►
something I just want to address and see
[TS]
◼
►
if you know the answer if you've been
[TS]
◼
►
able to deduce the answer and that is
[TS]
◼
►
let's say you do this iTunes Match right
[TS]
◼
►
you pay your twenty five bucks yep
[TS]
◼
►
let's say you've got I don't know if I
[TS]
◼
►
what's a reasonable amount of gigs of
[TS]
◼
►
music to have five ten I don't know say
[TS]
◼
►
today it stands one twenty twenty yeah
[TS]
◼
►
so you go through and you you you go
[TS]
◼
►
through and it finds data you know it
[TS]
◼
►
finds says oh I I can get 85% of that
[TS]
◼
►
you pay your twenty five bucks now
[TS]
◼
►
you've got you know whatever it is
[TS]
◼
►
fifteen gigs are more in the cloud now
[TS]
◼
►
you can download that to your iPad you
[TS]
◼
►
can download that to your iPhone your
[TS]
◼
►
other Mac's right all from the cloud and
[TS]
◼
►
then you're actually maybe even getting
[TS]
◼
►
higher bitrate higher quality music than
[TS]
◼
►
you might have ripped it yeah I forgot
[TS]
◼
►
to mention that yeah they also you know
[TS]
◼
►
they match the song they're not matching
[TS]
◼
►
the file so if you have a crappy version
[TS]
◼
►
of a song they've got a better one they
[TS]
◼
►
let you listen to that right so you may
[TS]
◼
►
have ripped it at 64 for uh you know who
[TS]
◼
►
knows 128 who knows what you did right
[TS]
◼
►
and they're gonna know we'll give you
[TS]
◼
►
this high-quality one so here's the
[TS]
◼
►
question let's say that the Year comes
[TS]
◼
►
up and you say ah I can't afford it or I
[TS]
◼
►
don't want to renew or I'm not really
[TS]
◼
►
using this you keep those tracks right
[TS]
◼
►
or do they go away do they get taken for
[TS]
◼
►
good you keep which tracks alright with
[TS]
◼
►
256 is yeah are they still in in the
[TS]
◼
►
iCloud for you are they still in your
[TS]
◼
►
iCloud are they still stand down on your
[TS]
◼
►
devices and they're yours once you get
[TS]
◼
►
them I'll have to try that I haven't
[TS]
◼
►
because I haven't actually tried it yet
[TS]
◼
►
but here's my thing about like the
[TS]
◼
►
previous discussion about what iCloud
[TS]
◼
►
actually does that it's actually making
[TS]
◼
►
a date the data move around between your
[TS]
◼
►
devices versus we've got one copy of
[TS]
◼
►
your data it's in the cloud and you can
[TS]
◼
►
view it or stream it from that location
[TS]
◼
►
now I would imagine that it's going to
[TS]
◼
►
send you like you know the whole 256
[TS]
◼
►
kilobyte AAC file right like if for
[TS]
◼
►
example if you were to go on to a brand
[TS]
◼
►
new device you just bought an iPhone and
[TS]
◼
►
you you know start listening to music
[TS]
◼
►
and iCloud it's not gonna be streaming
[TS]
◼
►
it from iCloud you know it's kind of
[TS]
◼
►
eventually I would assume copy all those
[TS]
◼
►
songs down to your I'm just again I'm
[TS]
◼
►
just speculating but like based on how
[TS]
◼
►
in the cloud everything else works it
[TS]
◼
►
seems to me that no I wouldn't say that
[TS]
◼
►
like iTunes Match has to be necessarily
[TS]
◼
►
anyway related to documents in the cloud
[TS]
◼
►
but just based on their idea of like
[TS]
◼
►
pushing document between it seems like
[TS]
◼
►
you would have the file and it's DRM
[TS]
◼
►
free and I suppose they could try to
[TS]
◼
►
yank it away from you but I don't think
[TS]
◼
►
so I think everything that happens stays
[TS]
◼
►
and I think if you were to stop paying
[TS]
◼
►
all you would lose is that now when you
[TS]
◼
►
buy a song in your iPhone it doesn't
[TS]
◼
►
suddenly appear on your Mac like that's
[TS]
◼
►
what you're losing right right you're
[TS]
◼
►
losing that synchronization so it's not
[TS]
◼
►
so much about you know because you you
[TS]
◼
►
already had the rights to that one song
[TS]
◼
►
like even if it wasn't something in the
[TS]
◼
►
iTunes Store like assume you you ripped
[TS]
◼
►
something from a CD that Apple doesn't
[TS]
◼
►
own you know that's your song you could
[TS]
◼
►
already put it on your iPhone your iPod
[TS]
◼
►
your iPad you can already do that now
[TS]
◼
►
right so it's not in something new
[TS]
◼
►
you're getting all you're getting is the
[TS]
◼
►
you don't have to do it manually you
[TS]
◼
►
don't have to synchronize all your stuff
[TS]
◼
►
and copy it around and it will go
[TS]
◼
►
through this intermediary point and do
[TS]
◼
►
it for you so I'm assuming you keep all
[TS]
◼
►
that stuff and and if they upgraded you
[TS]
◼
►
I'm assuming you keep the upgrades but
[TS]
◼
►
we're all just guessing it's they'd have
[TS]
◼
►
to be able to keep them it's just it
[TS]
◼
►
just seems like the way Apple does
[TS]
◼
►
things is we copy your stuff around from
[TS]
◼
►
place to place not we have one copy of
[TS]
◼
►
it that you can access sometimes then we
[TS]
◼
►
take away your access right so that that
[TS]
◼
►
transitions nicely into what iCloud is
[TS]
◼
►
not doing and what I Khaled is
[TS]
◼
►
definitely not doing I don't remember
[TS]
◼
►
this is in the keynote it's just in my
[TS]
◼
►
notes but one thing is the only not
[TS]
◼
►
doing is storing all your data so for
[TS]
◼
►
example it is not backing all your stuff
[TS]
◼
►
up right even though they said it'll be
[TS]
◼
►
backups for your iPhone and if you lose
[TS]
◼
►
your phone just go to a new phone typing
[TS]
◼
►
username password and all your stuff is
[TS]
◼
►
there when they say all your stuff like
[TS]
◼
►
if you look at the size of your iTunes
[TS]
◼
►
backup you know your iphones backup in
[TS]
◼
►
itunes like look you know it's in i
[TS]
◼
►
don't know somewhere into like you know
[TS]
◼
►
library application support something or
[TS]
◼
►
other music whatever the backups are
[TS]
◼
►
only a couple hundred Meg's because
[TS]
◼
►
they're not making a separate copy of
[TS]
◼
►
all your music because that's already in
[TS]
◼
►
your iTunes library they're not making a
[TS]
◼
►
separate copy of all the iPhoto stuff
[TS]
◼
►
that sync there but that's already the
[TS]
◼
►
iPhoto library they're only backing out
[TS]
◼
►
basically your apps and whatever
[TS]
◼
►
application specific data you happen to
[TS]
◼
►
have in your phone that's not actually a
[TS]
◼
►
lot so when they say they're backing up
[TS]
◼
►
your phone they're not like they're only
[TS]
◼
►
backing it up enough to restore its
[TS]
◼
►
state to the way it was so I I doubt
[TS]
◼
►
they're you know for example they're not
[TS]
◼
►
all the iTunes music that's on your
[TS]
◼
►
phone because that would be gigantic
[TS]
◼
►
because they know they can get that
[TS]
◼
►
again down from you know they can get it
[TS]
◼
►
from synchronizing through your Mac up
[TS]
◼
►
through the cloud down to your other
[TS]
◼
►
thing or through iTunes Match or any
[TS]
◼
►
other type of service alright and for
[TS]
◼
►
the Mac stuff forget it they're
[TS]
◼
►
certainly not letting you shove all your
[TS]
◼
►
iPhoto library up there and I think most
[TS]
◼
►
people's Macs iPhoto library is the
[TS]
◼
►
largest consumer of disk space that's
[TS]
◼
►
certainly true online you know because
[TS]
◼
►
that photo stream thing they have that
[TS]
◼
►
only stores photos for 30 days and the
[TS]
◼
►
synchronizing down stuff then only
[TS]
◼
►
synchronize a thousand of those for the
[TS]
◼
►
latest a thousand photos down to your
[TS]
◼
►
iPad and your iPhone and your Apple TV
[TS]
◼
►
so if your Mac blows up and you didn't
[TS]
◼
►
your crap is not an iCloud it's not
[TS]
◼
►
you're not saved by a Glock you don't
[TS]
◼
►
buy a new Mac plug it and put in your
[TS]
◼
►
iCloud information and get all your
[TS]
◼
►
stuff back you absolutely do not unless
[TS]
◼
►
I guess you have less than thousand
[TS]
◼
►
photos all of which have been taking the
[TS]
◼
►
last 30 days you know what I mean the
[TS]
◼
►
thing that you're really Sol at that
[TS]
◼
►
point yes so that's listening to this
[TS]
◼
►
don't assume iCloud stopped you still
[TS]
◼
►
have to do backups goals do you think
[TS]
◼
►
that will change do you think that will
[TS]
◼
►
change do you think that they'll they'll
[TS]
◼
►
have an add-on whether it's five bucks
[TS]
◼
►
or whatever I mean they'll have
[TS]
◼
►
something that says yeah all you have to
[TS]
◼
►
you have to charge for that I think
[TS]
◼
►
right now they're pushing they want
[TS]
◼
►
adoption and like he was saying we want
[TS]
◼
►
to make it free so everybody will use it
[TS]
◼
►
now there is a five gigabyte limit on
[TS]
◼
►
stuff in the cloud and that only that
[TS]
◼
►
includes things like mail documents and
[TS]
◼
►
and backups but not like again they mean
[TS]
◼
►
your phone backups the backup of just
[TS]
◼
►
the minimum amount of stuff they need to
[TS]
◼
►
restore your phone when they can get the
[TS]
◼
►
other stuff from other locations but
[TS]
◼
►
that five gigabytes does not include
[TS]
◼
►
photo streams so it doesn't include your
[TS]
◼
►
30 days for the photos it does not
[TS]
◼
►
include purchased music I don't know if
[TS]
◼
►
that extra adjective there means that it
[TS]
◼
►
does include music so you didn't buy
[TS]
◼
►
through the iTunes store does that count
[TS]
◼
►
towards your quota I don't know doesn't
[TS]
◼
►
include it doesn't include purchase
[TS]
◼
►
music apps or books so those all do not
[TS]
◼
►
count towards your quota so maybe
[TS]
◼
►
possibly your unpurchased music counts
[TS]
◼
►
towards your quota but the thing is that
[TS]
◼
►
five gig limit even though they didn't
[TS]
◼
►
say is in the keynote very quickly from
[TS]
◼
►
you know press and various other people
[TS]
◼
►
asking Apple Apple was pretty open and
[TS]
◼
►
saying you will be able to pay for more
[TS]
◼
►
space we just haven't decided and
[TS]
◼
►
pricing it and of course I'll say but
[TS]
◼
►
it'll be very competitive and blah blah
[TS]
◼
►
blah so even the a they're not backing
[TS]
◼
►
up your stuff and B the stuff they are
[TS]
◼
►
letting you put on there has a 5 gig
[TS]
◼
►
limit and you have to pay
[TS]
◼
►
if you want more than that now I don't
[TS]
◼
►
know if it'll be like a monthly thing or
[TS]
◼
►
yearly or what it'll be like but it's
[TS]
◼
►
kind of like Dropbox you know where if
[TS]
◼
►
you can stay under the cap it's free if
[TS]
◼
►
you go over you got to pay and I just
[TS]
◼
►
want to see what their pricing is gonna
[TS]
◼
►
be like on that but let's just reiterate
[TS]
◼
►
this I mean you kind of set it the
[TS]
◼
►
people who I think we're thinking or
[TS]
◼
►
hoping that iCloud was going to be the
[TS]
◼
►
Dropbox killer it Dropbox really doesn't
[TS]
◼
►
have anything to be concerned about at
[TS]
◼
►
this point because the only way that you
[TS]
◼
►
can store data from an application on
[TS]
◼
►
iCloud is if that application supports
[TS]
◼
►
and uses the iCloud API to do that and
[TS]
◼
►
what that means is if you're using
[TS]
◼
►
anything and I work for example and that
[TS]
◼
►
was the one they were talking about the
[TS]
◼
►
most which is probably the only one that
[TS]
◼
►
can do this right now in other words you
[TS]
◼
►
launch pages you have iCloud set up you
[TS]
◼
►
create a document it's just there it's
[TS]
◼
►
up there on the cloud whenever you make
[TS]
◼
►
a change it's pushed up there if you go
[TS]
◼
►
grab your iPhone or your iPad and launch
[TS]
◼
►
pages on that you'll see that new
[TS]
◼
►
document if you make changes it's up on
[TS]
◼
►
the cloud to you'll see those on your
[TS]
◼
►
computer etc but in order to so it's not
[TS]
◼
►
like Dropbox where that's just a folder
[TS]
◼
►
what do you want to put in there put
[TS]
◼
►
whatever you want in there organize it
[TS]
◼
►
however you want to and it'll get synced
[TS]
◼
►
up and down and everywhere that's
[TS]
◼
►
Dropbox this is not like that you you
[TS]
◼
►
don't have I'm sure somebody will
[TS]
◼
►
eventually come up with some kind of app
[TS]
◼
►
to do this but as it stands right now
[TS]
◼
►
you don't have just a folder to throw
[TS]
◼
►
stuff into you have an application which
[TS]
◼
►
has its own understanding of files that
[TS]
◼
►
it manages which it handles pushing up
[TS]
◼
►
and pulling from the iCloud service yeah
[TS]
◼
►
I think this is another example
[TS]
◼
►
positioning because they definitely said
[TS]
◼
►
we didn't want to just do a better I
[TS]
◼
►
diss contrasting but they basically said
[TS]
◼
►
we didn't want to make a big directory
[TS]
◼
►
full of stuff that we synchronized now
[TS]
◼
►
it's interesting that they said that
[TS]
◼
►
because one of the reasons people love
[TS]
◼
►
Dropbox I think is this their slogan or
[TS]
◼
►
is this someone else who's talked about
[TS]
◼
►
Dropbox but they're saying why did
[TS]
◼
►
Dropbox succeed you know because they
[TS]
◼
►
made maybe was Joel Spolsky you set all
[TS]
◼
►
this like they didn't people didn't want
[TS]
◼
►
like some really complicated thing they
[TS]
◼
►
just wanted a folder that syncs its
[TS]
◼
►
folder on my desktop I put stuff in it
[TS]
◼
►
syncs and anytime I said yeah but what
[TS]
◼
►
about this what about you know having
[TS]
◼
►
ability to partition things off and
[TS]
◼
►
share things involve law and eventually
[TS]
◼
►
Dropbox did it some of those features
[TS]
◼
►
but it's like no it's a folder that
[TS]
◼
►
syncs period end of story
[TS]
◼
►
it's simple people can understand
[TS]
◼
►
folders and Dropbox has been wildly
[TS]
◼
►
successful so I was interesting to hear
[TS]
◼
►
Apple say we do not want to make you a
[TS]
◼
►
folder that syncs despite the fact that
[TS]
◼
►
the one product that makes you a
[TS]
◼
►
brain-dead folder that syncs everybody
[TS]
◼
►
loves it we're not making that right
[TS]
◼
►
because they didn't want there to be
[TS]
◼
►
some other thing that you learn Steve
[TS]
◼
►
Jobs kept hammering home saying it's in
[TS]
◼
►
the applications there's no new thing to
[TS]
◼
►
learn you just have like a new button in
[TS]
◼
►
your applications I think it's very
[TS]
◼
►
smart and typically Apple where you know
[TS]
◼
►
as simple as Dropbox is it's a folder
[TS]
◼
►
that sync they know that there are a lot
[TS]
◼
►
of people out there just don't
[TS]
◼
►
understand folders period you know if it
[TS]
◼
►
leaves there docker somehow they lose it
[TS]
◼
►
on the desktop they don't know where the
[TS]
◼
►
hell anything is anymore like no it's in
[TS]
◼
►
your applications you know but you know
[TS]
◼
►
what else you know what else this does
[TS]
◼
►
is it also and maybe this is you have to
[TS]
◼
►
think Apple thinks about this thing if
[TS]
◼
►
you look at the average size of a Pages
[TS]
◼
►
document now keynote is certainly going
[TS]
◼
►
to be bigger but you know if you think
[TS]
◼
►
about the size of your average pages or
[TS]
◼
►
numbers documents they're not that big
[TS]
◼
►
they're way different from what people
[TS]
◼
►
are doing on Dropbox and in a way yeah
[TS]
◼
►
you know they are doing a lot of things
[TS]
◼
►
with music and iCloud but that's that's
[TS]
◼
►
kind of a different story as far as just
[TS]
◼
►
data like you could upload you know the
[TS]
◼
►
ISO of some large game or operating
[TS]
◼
►
system or whatever it was and and upload
[TS]
◼
►
things to iCloud and just totally
[TS]
◼
►
dominate the space even if you had to
[TS]
◼
►
pay for it I just feel like Apple
[TS]
◼
►
doesn't want to be in that business they
[TS]
◼
►
want to say they want to create a
[TS]
◼
►
service that's 100 percent supportive of
[TS]
◼
►
us using their apps the way they
[TS]
◼
►
envision us using them or a third party
[TS]
◼
►
or a third party a party app a third
[TS]
◼
►
party API but the thing I was getting at
[TS]
◼
►
with positioning though yeah under the
[TS]
◼
►
covers like bottom line it's not magic
[TS]
◼
►
there's some directory somewhere with
[TS]
◼
►
files from which they leave your
[TS]
◼
►
computer and go up to the cloud you know
[TS]
◼
►
like as you said someone thinking coming
[TS]
◼
►
with an app like this there's a folder
[TS]
◼
►
somewhere that syncs is what I'm saying
[TS]
◼
►
right you know or multiple folders or
[TS]
◼
►
like there's no avoiding you know
[TS]
◼
►
there's no magic happen here the file
[TS]
◼
►
system Silla file system the trick is
[TS]
◼
►
that users don't ever have to know or
[TS]
◼
►
see that folder like it's invisible to
[TS]
◼
►
them they never have to deal with it is
[TS]
◼
►
not like Dropbox but but practically
[TS]
◼
►
speaking the difference between Dropbox
[TS]
◼
►
and I clouds file storage
[TS]
◼
►
you know documents in the cloud and
[TS]
◼
►
Dropbox is just tiny details of like
[TS]
◼
►
what is the particular protocol that you
[TS]
◼
►
use how do you do your diffs you know
[TS]
◼
►
how do you deal with the data versus
[TS]
◼
►
metadata stuff like that you know is it
[TS]
◼
►
was actually an implementation very
[TS]
◼
►
similar to Dropbox in terms of like the
[TS]
◼
►
the high-level view of what actually
[TS]
◼
►
happens you know about getting into the
[TS]
◼
►
particular details but it's you know the
[TS]
◼
►
genius of Apple is to figure out that
[TS]
◼
►
it's not a technical problem it's a way
[TS]
◼
►
of framing it and if we could just frame
[TS]
◼
►
it in this different way the fact that
[TS]
◼
►
the underlying implementation is broadly
[TS]
◼
►
similar to Dropbox does not mean that we
[TS]
◼
►
have to present a product that is
[TS]
◼
►
anything like Dropbox and that was
[TS]
◼
►
really smart I thought now the real
[TS]
◼
►
thing that burned me in the the iCloud
[TS]
◼
►
thing is that they went through that
[TS]
◼
►
whole thing and still no didn't address
[TS]
◼
►
in any way at all the problem that we
[TS]
◼
►
talked about in the NOAA iLife is an
[TS]
◼
►
island episode for the people who didn't
[TS]
◼
►
hear that the basic idea is that when
[TS]
◼
►
families use iLife you know the husband
[TS]
◼
►
takes picture of the kid the wife takes
[TS]
◼
►
a picture of the kid but the wife can't
[TS]
◼
►
sync her iPhone wife's iPhone syncs to
[TS]
◼
►
her computer but the husband's iPhone
[TS]
◼
►
syncs to his computer but the iPhoto
[TS]
◼
►
libraries on the husband's computer so
[TS]
◼
►
then we had to copy the photos from the
[TS]
◼
►
wife's computer to the husband's but if
[TS]
◼
►
she made annotations on them there were
[TS]
◼
►
eight of them that maybe those don't
[TS]
◼
►
drink it's they're like silos of where
[TS]
◼
►
you put stuff when when families take
[TS]
◼
►
pictures there's like a family you know
[TS]
◼
►
a family photo album that's not dad's
[TS]
◼
►
photo well my mom thought well um so
[TS]
◼
►
what happens when you have when you have
[TS]
◼
►
these people who are the best customers
[TS]
◼
►
of Apple who have multiple Macs in their
[TS]
◼
►
house and everybody has a Mac right is
[TS]
◼
►
that you know they their stuff is
[TS]
◼
►
stranded where yeah on our particular
[TS]
◼
►
thing and you have to end up like having
[TS]
◼
►
if you're disciplined say okay dad's
[TS]
◼
►
computer is the iPhoto computer and if
[TS]
◼
►
you have any pictures anywhere
[TS]
◼
►
everyone's iPods have to sync with dad's
[TS]
◼
►
computer all on the same account and if
[TS]
◼
►
you have any pictures on any of your
[TS]
◼
►
cameras plug it into dad's computer and
[TS]
◼
►
put them there and that will be our
[TS]
◼
►
family I've you know finally iPhoto
[TS]
◼
►
computer and that's not practical and
[TS]
◼
►
it's stupid and it
[TS]
◼
►
punishing apples backs customers now
[TS]
◼
►
with the photostream thing is they're
[TS]
◼
►
still in silos mom takes pictures of her
[TS]
◼
►
kids and they instantly sync up to mom's
[TS]
◼
►
iCloud and down to mom's iPhoto library
[TS]
◼
►
dad takes pictures they go up to dance
[TS]
◼
►
iCloud down to dad's iPhoto library you
[TS]
◼
►
still have these silos of pictures and
[TS]
◼
►
it's like no recognition of how real
[TS]
◼
►
people in the real world are using their
[TS]
◼
►
products their best customers
[TS]
◼
►
oh so that really annoyed me I continue
[TS]
◼
►
to wait for that like like I said in the
[TS]
◼
►
show and when I first came out it's like
[TS]
◼
►
yeah well it's obvious what they missed
[TS]
◼
►
here is that there's no good way for
[TS]
◼
►
families to use this but back then it
[TS]
◼
►
was like well how many Macs are in the
[TS]
◼
►
house not many people have multiple
[TS]
◼
►
computers so and so forth but then
[TS]
◼
►
version 2 came out in version 3 you know
[TS]
◼
►
what over the years they were they
[TS]
◼
►
skipped a couple years here and they're
[TS]
◼
►
just version for what I don't know what
[TS]
◼
►
number we're up to on my life but it is
[TS]
◼
►
way way overdue to have that ability for
[TS]
◼
►
either the iLife suite to work the way
[TS]
◼
►
families do and it really hurts to have
[TS]
◼
►
this brand new awesome cloud thing come
[TS]
◼
►
out and still be stuck in silos like
[TS]
◼
►
this was your opportunity to unify make
[TS]
◼
►
a new version of my life that works with
[TS]
◼
►
us have like a shared cloud you know but
[TS]
◼
►
no still silos so I now continue to
[TS]
◼
►
patiently wait for Apple to address the
[TS]
◼
►
new my life is an island thing I have
[TS]
◼
►
nothing particular to add about
[TS]
◼
►
predictions of what that's going to come
[TS]
◼
►
or not I will just continue to patiently
[TS]
◼
►
wait as I have been for many years so
[TS]
◼
►
the final thing I have an iCloud is that
[TS]
◼
►
after all this stuff they said a lot of
[TS]
◼
►
things that sounded right a lot of
[TS]
◼
►
people were tweeting when it happened
[TS]
◼
►
like this is exactly what John was
[TS]
◼
►
talking about of the hyper creping with
[TS]
◼
►
the cloud at the top and said the cloud
[TS]
◼
►
is a source of truth like isn't that
[TS]
◼
►
exactly what you were asking for as I
[TS]
◼
►
hope I expressed before I think there is
[TS]
◼
►
a disconnect between what Google does
[TS]
◼
►
and what Apple was saying it does
[TS]
◼
►
despite the fact that there are some
[TS]
◼
►
underlying similarities this is a
[TS]
◼
►
different philosophy and actually I
[TS]
◼
►
think a different a little bit of a
[TS]
◼
►
different technical reality going on
[TS]
◼
►
here but aside from that it's clearly
[TS]
◼
►
better than than the idea they had
[TS]
◼
►
before which was this crappy hundred
[TS]
◼
►
dollar thing with one account that
[TS]
◼
►
didn't scale the families that's one
[TS]
◼
►
thing I glad I was done at least give
[TS]
◼
►
everyone you know their own contacts and
[TS]
◼
►
email and stuff like that so I applaud
[TS]
◼
►
them for that even if it's not exactly
[TS]
◼
►
the model the Google uses and that I
[TS]
◼
►
held up is the ideal situation but it
[TS]
◼
►
all comes down to speed and reliability
[TS]
◼
►
because you know the fourth
[TS]
◼
►
because you know the fourth
[TS]
◼
►
time there trying this you know this can
[TS]
◼
►
all be great everything shoot can be you
[TS]
◼
►
know the big data center say you you you
[TS]
◼
►
love exactly how they describe that you
[TS]
◼
►
want everything that works like that but
[TS]
◼
►
if it's slow or unreliable or screws
[TS]
◼
►
things up or you know eggs for example
[TS]
◼
►
duplicates all your contacts or wipes
[TS]
◼
►
them all out and you can't figure out
[TS]
◼
►
what's going on because something's
[TS]
◼
►
happening in a service you have no
[TS]
◼
►
control of that's going to be a shame
[TS]
◼
►
and I'm gonna say like 50 percent of
[TS]
◼
►
this 50 percent of this at least is
[TS]
◼
►
reliability speed and historically Apple
[TS]
◼
►
has just not been good with those things
[TS]
◼
►
and it's a lot of the reason why people
[TS]
◼
►
like me like Google because you know the
[TS]
◼
►
UI is clunky and sometimes it's ugly and
[TS]
◼
►
they do weird things and there are ads
[TS]
◼
►
but their servers are up there fast they
[TS]
◼
►
scale it's not like Twitter where you
[TS]
◼
►
know there was a dark period of three
[TS]
◼
►
years where Gmail was constantly down no
[TS]
◼
►
they Google has their act together in
[TS]
◼
►
this regard and thus far Apple has not
[TS]
◼
►
so I am I'm cautiously pessimistic let's
[TS]
◼
►
say I'm still fearing the worst but
[TS]
◼
►
there is hope so you know we'll just
[TS]
◼
►
have to see what it's like you know I
[TS]
◼
►
again I haven't actually used this thing
[TS]
◼
►
I mean too busy don't need a new hope
[TS]
◼
►
you would say is that safe to say you
[TS]
◼
►
have a new hope I don't know if I would
[TS]
◼
►
say that it also like thanks Shopify
[TS]
◼
►
comm for making this show possible they
[TS]
◼
►
are great supporter of hypercritical and
[TS]
◼
►
our other shows Shopify is the absolute
[TS]
◼
►
best way to sell anything online I for
[TS]
◼
►
people who are designers you can go
[TS]
◼
►
ahead and customize the whole thing with
[TS]
◼
►
HTML and CSS and make it look exactly
[TS]
◼
►
like your website and if you're not a
[TS]
◼
►
designer and don't even want to mess
[TS]
◼
►
with that stuff you can pick from one of
[TS]
◼
►
their really awesome pre-designed themes
[TS]
◼
►
it'll make your site look like someone
[TS]
◼
►
spent a year making it awesome you can
[TS]
◼
►
of course customize it later if you feel
[TS]
◼
►
like it and this is a great thing it's
[TS]
◼
►
totally secure you don't have to worry
[TS]
◼
►
about managing SSL Certificates they do
[TS]
◼
►
it all for you they just make it simple
[TS]
◼
►
it's the easiest way to do it now
[TS]
◼
►
normally they give you the first month
[TS]
◼
►
free which is great do you think 30 days
[TS]
◼
►
free to try it out that that's really
[TS]
◼
►
nice but because you're affine by 5:00
[TS]
◼
►
listener we're going to do something
[TS]
◼
►
extra special for you go to Shopify calm
[TS]
◼
►
and when you sign up use the code five
[TS]
◼
►
by five and you will get three months
[TS]
◼
►
free I love Shopify you'll love it too
[TS]
◼
►
go check it out Shopify com
[TS]
◼
►
that's all got an iPod you know anything
[TS]
◼
►
else on iCloud no you've you certainly
[TS]
◼
►
covered it I mean I think it it really
[TS]
◼
►
is something that for the average person
[TS]
◼
►
not the Nerds like us and the people who
[TS]
◼
►
listen to this show really but for the
[TS]
◼
►
regular human beings who are going out
[TS]
◼
►
there and buying a new computer and just
[TS]
◼
►
want to use it and oh I this is really
[TS]
◼
►
cool it just saves all my stuff up there
[TS]
◼
►
and it's everywhere and oh that's great
[TS]
◼
►
and they don't they don't really need to
[TS]
◼
►
think about the details
[TS]
◼
►
that's who Apple really has in mind they
[TS]
◼
►
don't have us in mind for this I'm not
[TS]
◼
►
saying that we won't use it or that it's
[TS]
◼
►
not they don't think we'll like it but
[TS]
◼
►
that they have the regular human beings
[TS]
◼
►
in mind not they near the Nerds people
[TS]
◼
►
who don't subscribe to mummies are the
[TS]
◼
►
target audience for AI class because
[TS]
◼
►
right people who don't know yes as they
[TS]
◼
►
said from the people talking to the
[TS]
◼
►
people the Apple stars mold me is a hard
[TS]
◼
►
sell they do not sell a lot of copies of
[TS]
◼
►
MobileMe who buys mold me in a deep do
[TS]
◼
►
you subscribe to know me I was a mobile
[TS]
◼
►
me subscriber for I guess about a year
[TS]
◼
►
and just I hate to say it I just got fed
[TS]
◼
►
up with it and it was too expensive and
[TS]
◼
►
I realized that I could sink a lot of
[TS]
◼
►
the same things that were important to
[TS]
◼
►
me I really wasn't like a bookmark
[TS]
◼
►
sinker that just wasn't me but I did
[TS]
◼
►
like keeping the address-book stuff in
[TS]
◼
►
sync and you know it really that's what
[TS]
◼
►
I was mainly focusing on was that and I
[TS]
◼
►
said you know what I can now address
[TS]
◼
►
book support syncing with Google and I
[TS]
◼
►
just synced with Google instead and it
[TS]
◼
►
works great and it's been working great
[TS]
◼
►
and I don't have to pay 99 bucks in a
[TS]
◼
►
year even you're not using it but like
[TS]
◼
►
you know I've been using it forever you
[TS]
◼
►
know I would have gotten offered if I
[TS]
◼
►
could but you know I think rivers still
[TS]
◼
►
using it you know a lot of nerds Mac Big
[TS]
◼
►
Mac nerds used MobileMe but iCloud is
[TS]
◼
►
100% targeted the people who never could
[TS]
◼
►
never be persuaded to pay $99.00
[TS]
◼
►
basically the people you know smarter
[TS]
◼
►
than us or you know like for example I
[TS]
◼
►
so kept subscribing just because I use
[TS]
◼
►
your Jimbo which is an application that
[TS]
◼
►
no one has even heard of in like the
[TS]
◼
►
regular world and it uses mobile need to
[TS]
◼
►
synchronize across computers and I rely
[TS]
◼
►
on that app so I would pay $99 just for
[TS]
◼
►
that app alright as interesting to say
[TS]
◼
►
what's gonna happen to that app I'm
[TS]
◼
►
assume it will have to adopt the iCloud
[TS]
◼
►
services but since iCloud is free and
[TS]
◼
►
since I'm the one who doesn't have to do
[TS]
◼
►
the development I
[TS]
◼
►
wait patiently for bare bones to update
[TS]
◼
►
your Jimbo for iCloud and I love it see
[TS]
◼
►
I for the record I even though there
[TS]
◼
►
well I don't know if they say if they
[TS]
◼
►
advise against it but there's a certain
[TS]
◼
►
way that you can use yo Jimbo with
[TS]
◼
►
Dropbox there are some precautions that
[TS]
◼
►
you need to take if you do it that way
[TS]
◼
►
yeah yeah I know I've looked into that I
[TS]
◼
►
just you know I do I don't I don't want
[TS]
◼
►
to have to think about that but I do
[TS]
◼
►
know I used to use it with the MobileMe
[TS]
◼
►
yep and it's it's better with the
[TS]
◼
►
but we'll have to see alright so iOS 5
[TS]
◼
►
on I get this through you have something
[TS]
◼
►
to say about it you know you don't even
[TS]
◼
►
have an iPhone you're right but I mean
[TS]
◼
►
have a little bit it's not as long as
[TS]
◼
►
the iCloud stuff that was the media but
[TS]
◼
►
although there is some iCloud tie-in as
[TS]
◼
►
well see what I've talked about but
[TS]
◼
►
first the notifications so yeah so
[TS]
◼
►
apples playing catch-up here everyone
[TS]
◼
►
knows they're playing catch-up
[TS]
◼
►
the thing about notifications and kind
[TS]
◼
►
of the reason they took something so
[TS]
◼
►
long I always thought was that you know
[TS]
◼
►
that they can't Apple kind of paint
[TS]
◼
►
itself into a corner with the iOS UI
[TS]
◼
►
like they figured it out of the way
[TS]
◼
►
everything is going to work like with
[TS]
◼
►
iPhone one and with very few exceptions
[TS]
◼
►
like they've stuck to that there's a
[TS]
◼
►
little status bar top the application is
[TS]
◼
►
you know there's tab bars navigation
[TS]
◼
►
bars so on so forth as an on-screen
[TS]
◼
►
keyboard no physical buttons except for
[TS]
◼
►
the home button stuff like that but then
[TS]
◼
►
you notice a bazillion apps the App
[TS]
◼
►
Store is huge everybody loves it it's
[TS]
◼
►
very successful but all those apps out
[TS]
◼
►
there like there's no place to put a
[TS]
◼
►
notifications UI you know so they put
[TS]
◼
►
that big blue box over the screen but
[TS]
◼
►
that's modal like it stops what
[TS]
◼
►
everything's going on is it put the big
[TS]
◼
►
blue box over the whole screen
[TS]
◼
►
where are they going to find a place to
[TS]
◼
►
put those notifications now palms webOS
[TS]
◼
►
is you know often cited as having great
[TS]
◼
►
notifications because they're the
[TS]
◼
►
persistent they're easy to get to they
[TS]
◼
►
have a they have a nice display and as
[TS]
◼
►
actions available for each one and like
[TS]
◼
►
you know especially back when Palm webOS
[TS]
◼
►
1.0 came out they were the king of
[TS]
◼
►
notifications you know unified across
[TS]
◼
►
all the different services and
[TS]
◼
►
everything like that but webOS from day
[TS]
◼
►
one was designed in a way that
[TS]
◼
►
applications on webOS expect to be able
[TS]
◼
►
to be squished like when the
[TS]
◼
►
notification stuff comes up from the
[TS]
◼
►
bottom of the topic can't remember or
[TS]
◼
►
the applications display area gets
[TS]
◼
►
squished and the application had to be
[TS]
◼
►
aware of that and you know rejigger
[TS]
◼
►
themselves to make sure their UI is
[TS]
◼
►
still like if it's just a single screen
[TS]
◼
►
or something make sure everything still
[TS]
◼
►
works and stuff like that
[TS]
◼
►
yeah but iOS apps aren't like that they
[TS]
◼
►
expect to have from the status bar down
[TS]
◼
►
sometimes not even the status bar what
[TS]
◼
►
are you going to do for you I like how
[TS]
◼
►
do you pull up the notifications they
[TS]
◼
►
already use double tap on the one button
[TS]
◼
►
they've got the triple tap the tap and
[TS]
◼
►
hold they've used pretty much all those
[TS]
◼
►
combinations that I've described for
[TS]
◼
►
various things you know and the the
[TS]
◼
►
volume buttons like what are you gonna
[TS]
◼
►
use to bring up notifications and it was
[TS]
◼
►
difficult to see where they were gonna
[TS]
◼
►
go the status bar up top it's already
[TS]
◼
►
filled with stuff you got the little
[TS]
◼
►
compass icon for locations and your
[TS]
◼
►
signal strength and the Wi-Fi indicator
[TS]
◼
►
in little words 18 T or Verizon you know
[TS]
◼
►
that's that's already kind of full and
[TS]
◼
►
it's not a great tap target and already
[TS]
◼
►
when you tap that target it's supposed
[TS]
◼
►
to bring you to the you know the top of
[TS]
◼
►
the documents right so and it would be
[TS]
◼
►
too much to ask you know if you said if
[TS]
◼
►
Apple said okay notifications are going
[TS]
◼
►
to squish up from the bottom and now
[TS]
◼
►
please rewrite all your apps to handle
[TS]
◼
►
the fact that we're gonna squish your
[TS]
◼
►
viewport now to be you know smaller than
[TS]
◼
►
right so the solution which I had to
[TS]
◼
►
kind of chuckle at when can when I came
[TS]
◼
►
up on the screen was how does a
[TS]
◼
►
notification look because they didn't
[TS]
◼
►
want to put the big blue blocks over
[TS]
◼
►
your screen so they have the guy plan
[TS]
◼
►
you know cut the rope during the the
[TS]
◼
►
thing I said watch I'm going to San
[TS]
◼
►
notification it's not going to interrupt
[TS]
◼
►
them like so what the hell's is gonna be
[TS]
◼
►
well they just take the top you know 16
[TS]
◼
►
pixels or 48 pixels I don't know how big
[TS]
◼
►
it is they just take the top stripe off
[TS]
◼
►
the screen from the app and they steal
[TS]
◼
►
it sorry app you're not getting those
[TS]
◼
►
pixels anymore the OS taking them over
[TS]
◼
►
and we rotate it around and we show your
[TS]
◼
►
notification and the app still thinks
[TS]
◼
►
it's displaying stuff there it's like
[TS]
◼
►
doo-doo-doo I've got the whole screen
[TS]
◼
►
and the OS is just simply stolen the
[TS]
◼
►
pixels away from it
[TS]
◼
►
I mean transiently obviously the the
[TS]
◼
►
notification goes away and it can be
[TS]
◼
►
dismissed but if I was playing a game
[TS]
◼
►
and a notification came and look you can
[TS]
◼
►
keep playing your game not if that thing
[TS]
◼
►
just covered up like the next wave of
[TS]
◼
►
enemies coming down in the little you
[TS]
◼
►
know shooter game that I'm doing or I
[TS]
◼
►
was doing I am conversation or an email
[TS]
◼
►
and I just covered up the message from
[TS]
◼
►
the guy that just came in you know what
[TS]
◼
►
I mean now can't you get my
[TS]
◼
►
understanding is that and I believe they
[TS]
◼
►
showed this is you can choose what kind
[TS]
◼
►
occasions you say maybe you can even
[TS]
◼
►
chose choose what kind of notifications
[TS]
◼
►
you receive per app perhaps yeah so
[TS]
◼
►
putting controls on that is good but
[TS]
◼
►
that's in the end that was their answer
[TS]
◼
►
to like what if you want to see
[TS]
◼
►
notifications like if your wife is
[TS]
◼
►
calling you want it to interrupt
[TS]
◼
►
whatever it is you're doing but nobody
[TS]
◼
►
likes to blue boxes because they're just
[TS]
◼
►
so heavyweight so they try to make a
[TS]
◼
►
lighter weight so even if you had some
[TS]
◼
►
fine grain control of what you allowed
[TS]
◼
►
to go through this is this is the way in
[TS]
◼
►
which you will be notified sort of
[TS]
◼
►
asynchronously whenever a notification
[TS]
◼
►
happens and how much less annoying it is
[TS]
◼
►
you to you then the blue box will
[TS]
◼
►
determine how much you want to do it but
[TS]
◼
►
the second thing that your motivation is
[TS]
◼
►
obviously is the big problem the blue
[TS]
◼
►
box this is the exactly dismiss it or
[TS]
◼
►
something they're gone there was no
[TS]
◼
►
persistence which is just inexcusable so
[TS]
◼
►
now they have a way to get your
[TS]
◼
►
notifications persistently and again
[TS]
◼
►
they have the question of how do you
[TS]
◼
►
pull up the thing that shows my
[TS]
◼
►
persistent notification so we have to go
[TS]
◼
►
to the home screen and pick an app is it
[TS]
◼
►
something in the DoubleTap multitasking
[TS]
◼
►
thing that I have to scroll to the left
[TS]
◼
►
like where the screen brightness and
[TS]
◼
►
stuff is and you know the iPad or
[TS]
◼
►
whatever their solution to that was
[TS]
◼
►
swipe down from the top which as I
[TS]
◼
►
understand I'm not an Android person but
[TS]
◼
►
apparently us exactly what Android it's
[TS]
◼
►
exactly what entrance yeah and the thing
[TS]
◼
►
about that is that's a move that would
[TS]
◼
►
definitely be better with a palm OS
[TS]
◼
►
style palm OS with a palm style gesture
[TS]
◼
►
area you know what I mean only has the
[TS]
◼
►
gesture area in the bottom if the next
[TS]
◼
►
iPhone had a gesture area where that
[TS]
◼
►
blank black thing is where it's only
[TS]
◼
►
housing the FaceTime camera right now
[TS]
◼
►
and I guess the speaker for your ear
[TS]
◼
►
they could put a gesture area in that
[TS]
◼
►
black part to give you a little bit more
[TS]
◼
►
runway for that gesture because again if
[TS]
◼
►
you accidentally hit that status bar
[TS]
◼
►
like you try to do a swipe but it
[TS]
◼
►
registers that tap on the status bar you
[TS]
◼
►
just zoom to the top of the document
[TS]
◼
►
your reading in Safari or whatever they
[TS]
◼
►
can piss you off
[TS]
◼
►
and Marco actually added us an explicit
[TS]
◼
►
featured instigator which is great where
[TS]
◼
►
if you tap the top bar they say did you
[TS]
◼
►
really mean to go to the top or do you
[TS]
◼
►
want to go back to where you are and I
[TS]
◼
►
blessed that feature every time it
[TS]
◼
►
accidentally happen so I can imagine
[TS]
◼
►
someone trying to look at the
[TS]
◼
►
notifications real quick now you can use
[TS]
◼
►
that top black area where the the
[TS]
◼
►
FaceTime macrophage time camera is as
[TS]
◼
►
your runway for swiping and that may
[TS]
◼
►
help you do a clean swipe but it's not
[TS]
◼
►
detecting your finger until it hits the
[TS]
◼
►
status bar so this will have to see
[TS]
◼
►
this how how much of a problem this
[TS]
◼
►
actually is uh but I do think that there
[TS]
◼
►
have been rumors of Apple adding gesture
[TS]
◼
►
areas to their phones or whatever and
[TS]
◼
►
that's the that's like the only place
[TS]
◼
►
left on this device because I certainly
[TS]
◼
►
don't want this all I don't want to add
[TS]
◼
►
more buttons so what else can you add to
[TS]
◼
►
this thing well they do have those black
[TS]
◼
►
regions on the top and bottom that are
[TS]
◼
►
currently mostly inert and they could
[TS]
◼
►
make them sense touch in a way that like
[TS]
◼
►
it's a nice to have but the phone
[TS]
◼
►
doesn't rely on it and maybe you know
[TS]
◼
►
maybe just helps with that particular
[TS]
◼
►
gesture may tell them that don't that
[TS]
◼
►
we're do that you say that but they'll
[TS]
◼
►
never be there Never Say Never
[TS]
◼
►
uh I mean there was the rumors of them
[TS]
◼
►
ditching the home button and making it
[TS]
◼
►
touch I think that is more crazy than
[TS]
◼
►
adding gesture because the gesture area
[TS]
◼
►
say you you never know it's there don't
[TS]
◼
►
know it exists they could still use it
[TS]
◼
►
in subtle ways to figure out the intent
[TS]
◼
►
of the user pulling at their device you
[TS]
◼
►
don't I mean doesn't need to be an
[TS]
◼
►
interface element like a button that you
[TS]
◼
►
interact with hmm that you're conscious
[TS]
◼
►
of it can just be something that makes
[TS]
◼
►
it makes the phone feel more magical
[TS]
◼
►
like how did it know that was my intent
[TS]
◼
►
well actually we're sensing your fingers
[TS]
◼
►
even when they're off the screen you
[TS]
◼
►
know what I mean all right uh what else
[TS]
◼
►
on iOS PC free that's been a long time
[TS]
◼
►
coming cutting the tether no need to
[TS]
◼
►
plug this thing into your computer it's
[TS]
◼
►
not just the set up thing that was what
[TS]
◼
►
they said if it's a shame when you buy
[TS]
◼
►
this device you have to plug it in but
[TS]
◼
►
this is the post PC era why do you have
[TS]
◼
►
to plug it in but just everything
[TS]
◼
►
over-the-air updates over and this is
[TS]
◼
►
iCloud related because even you know
[TS]
◼
►
they talked about this before iCloud
[TS]
◼
►
actually but it was clear that to do
[TS]
◼
►
this you need something you need
[TS]
◼
►
something that's always on that is your
[TS]
◼
►
thing that your phone syncs with and
[TS]
◼
►
that's basically iCloud or you know
[TS]
◼
►
iCloud is an umbrella terms the number
[TS]
◼
►
of things that are behind that month
[TS]
◼
►
that name technically speaking are many
[TS]
◼
►
different services many of which have
[TS]
◼
►
absolutely nothing to do with each other
[TS]
◼
►
except for the fact they're all
[TS]
◼
►
described with iCloud and so in this
[TS]
◼
►
case I OS 5 is the magical thing but
[TS]
◼
►
yeah but it's talking to things that are
[TS]
◼
►
under the umbrella of iCloud but being
[TS]
◼
►
able to over-the-air updates of the OS
[TS]
◼
►
of applications having your application
[TS]
◼
►
sync but just not having a plug in that
[TS]
◼
►
stupid dock connector hallelujah and we
[TS]
◼
►
did a show about the dock connector and
[TS]
◼
►
how much I hate it and this means the
[TS]
◼
►
dock connector can slowly it can finally
[TS]
◼
►
fade into the dust
[TS]
◼
►
history to be replaced by simply
[TS]
◼
►
something that charges the iPhone maybe
[TS]
◼
►
inductive charging maybe just a
[TS]
◼
►
thunderbolt port and the charges to
[TS]
◼
►
think because once you can do all your
[TS]
◼
►
syncing then alright but they're still
[TS]
◼
►
there are still people who will always
[TS]
◼
►
want to sync with a connection there are
[TS]
◼
►
people who might not have I mean it's
[TS]
◼
►
weird also no one wants to sync with the
[TS]
◼
►
connection the real thing is that
[TS]
◼
►
there's an ecosystem of devices that
[TS]
◼
►
connect every net remember that syncing
[TS]
◼
►
won't happen unless you've got power
[TS]
◼
►
plugged into it it won't sink without
[TS]
◼
►
that it won't you won't like how you buy
[TS]
◼
►
an application on your iPhone uh
[TS]
◼
►
and on your other eye on your other
[TS]
◼
►
iPhone or and your other ipod touch that
[TS]
◼
►
application won't sink to it my
[TS]
◼
►
understanding is that maybe I got this
[TS]
◼
►
wrong so I'm you know I don't need an
[TS]
◼
►
email about it but you can tell me or
[TS]
◼
►
can tell us my understanding though was
[TS]
◼
►
that in order for you to do that kind of
[TS]
◼
►
syncing that it wants to be plugged in
[TS]
◼
►
when you're doing the syncing like power
[TS]
◼
►
I'm not positive that that's required to
[TS]
◼
►
in every event you know what I think
[TS]
◼
►
max will yell at you if you try to do
[TS]
◼
►
software update and then shell again
[TS]
◼
►
like if you have laptop it'll say hey
[TS]
◼
►
you know this might take a while and
[TS]
◼
►
it's going to burn a lot of battery
[TS]
◼
►
because we to use your disk you're sure
[TS]
◼
►
you don't want to plug in Sawle right I
[TS]
◼
►
can imagine them having something in
[TS]
◼
►
that area but the key point is that they
[TS]
◼
►
don't have to pull the data over the USB
[TS]
◼
►
cable anymore they can do over your
[TS]
◼
►
Wi-Fi wouldn't it be much much faster to
[TS]
◼
►
pull data over USB than it always been
[TS]
◼
►
it will I mean what if what if you're on
[TS]
◼
►
a camping I don't know what's what's
[TS]
◼
►
that what's the 802 11 n versus if
[TS]
◼
►
you're on a camping trip and and you you
[TS]
◼
►
forgot to you know you downloaded some
[TS]
◼
►
podcasts and you want to convert you
[TS]
◼
►
know you want to get them on your your
[TS]
◼
►
iPhone and you're too far from a signal
[TS]
◼
►
to get it and you don't want to have to
[TS]
◼
►
set up a network that's a laptop because
[TS]
◼
►
you don't know how to do it and it
[TS]
◼
►
should land sync them and if it can't
[TS]
◼
►
land sync them it's use airdrop the the
[TS]
◼
►
peer-to-peer Wi-Fi ad-hoc connection
[TS]
◼
►
between you know all I'm saying is
[TS]
◼
►
they're still people there's going to be
[TS]
◼
►
edge cases out there people who just
[TS]
◼
►
want to do it the old-fashioned way they
[TS]
◼
►
don't I mean like like sided I just not
[TS]
◼
►
plug-in dock connectors not going away
[TS]
◼
►
just because there's so many products
[TS]
◼
►
plug into the dock connector and
[TS]
◼
►
certainly that's that'll remain the only
[TS]
◼
►
thing they ship what the thing is going
[TS]
◼
►
to be dock connector cable it someone of
[TS]
◼
►
the chatroom points out that the PC free
[TS]
◼
►
thing has a lot to do with also that the
[TS]
◼
►
people aren't syncing their stuff
[TS]
◼
►
anymore don't know where he's getting
[TS]
◼
►
this information from but anecdotally
[TS]
◼
►
you can imagine if someone will buy an
[TS]
◼
►
iDevice iPod and iPad an iPhone plug it
[TS]
◼
►
in when they first get it and then never
[TS]
◼
►
plug it into the computer ever again
[TS]
◼
►
only thing they ever plug it into is
[TS]
◼
►
wall socket or you know the wall
[TS]
◼
►
connector thing to charge it it never
[TS]
◼
►
touches their Mac again and they do buy
[TS]
◼
►
all their stuff on it they watch netflix
[TS]
◼
►
on it to download apps on Apple II never
[TS]
◼
►
ever connected their computer again and
[TS]
◼
►
I know people who do this I don't know
[TS]
◼
►
what the percentages are but but it's
[TS]
◼
►
true that it does happen and all of us
[TS]
◼
►
knew that was just kind of perverse that
[TS]
◼
►
these devices that are supposed to be
[TS]
◼
►
post-pc devices are so reliant on on the
[TS]
◼
►
PC so thumbs up for PC free I guess we
[TS]
◼
►
will have to try it and see what the
[TS]
◼
►
reality is and how what things still
[TS]
◼
►
require being plugged in for and how you
[TS]
◼
►
know untethered you can really go
[TS]
◼
►
you know I messages I said I message DRI
[TS]
◼
►
messages I have it singular here but I
[TS]
◼
►
think I think it's iMessage but I don't
[TS]
◼
►
know people know what you're talking
[TS]
◼
►
oh yeah I've heard I've even heard it
[TS]
◼
►
called AI messenger yeah I just like the
[TS]
◼
►
eye touch right so I don't think I don't
[TS]
◼
►
think it matters but this is great this
[TS]
◼
►
is their big aerial assault on
[TS]
◼
►
BlackBerry's messaging thing my question
[TS]
◼
►
for you is are we going to get a Mac
[TS]
◼
►
client for this or is it going to just
[TS]
◼
►
work with our chatter FaceTime please
[TS]
◼
►
I'm gonna say it's so hard to call
[TS]
◼
►
because like they made FaceTime and
[TS]
◼
►
you're like but why is this a separate
[TS]
◼
►
app why doesn't this why didn't you just
[TS]
◼
►
make I chat support this so you've got a
[TS]
◼
►
we've got FaceTime and now we've got
[TS]
◼
►
iMessage so it's three non-interoperable
[TS]
◼
►
you know I don't understand what their
[TS]
◼
►
messaging strategy here I mean I love I
[TS]
◼
►
love the fact that you have this on on
[TS]
◼
►
any iOS device I mean it's it's genius
[TS]
◼
►
it's pure genius because all of us hate
[TS]
◼
►
paying money for text messaging it's
[TS]
◼
►
ridiculous this has everything it has
[TS]
◼
►
attachments it has everything that you
[TS]
◼
►
could possibly want and it's it's genius
[TS]
◼
►
and it doesn't cost anything and the
[TS]
◼
►
carrier's heard about it apparently at
[TS]
◼
►
the same time we did when we were
[TS]
◼
►
watching or reading about the key
[TS]
◼
►
they were just as surprised as us and
[TS]
◼
►
it's genius it's a great thing for Apple
[TS]
◼
►
to do I'm glad they did it
[TS]
◼
►
why isn't there and I'm not give me a
[TS]
◼
►
Matt Klein ID you know what don't even
[TS]
◼
►
that I like I get that they may maybe
[TS]
◼
►
don't announce it immediately but they
[TS]
◼
►
should they should say and this will be
[TS]
◼
►
coming to Mac sometime soon you know
[TS]
◼
►
just do yeah I don't know if the Mac it
[TS]
◼
►
is they consider the Mac participating
[TS]
◼
►
in that little family like they want
[TS]
◼
►
people with why not that iPhones iPod
[TS]
◼
►
Touch why not it because this is the
[TS]
◼
►
replacement for texting not for I am you
[TS]
◼
►
know what I mean I think they see this
[TS]
◼
►
like but here's the thing if I if I
[TS]
◼
►
wanna I am John siracusa oh no I
[TS]
◼
►
understand conceptually speaking like
[TS]
◼
►
you shouldn't care I should work at this
[TS]
◼
►
yeah just let me message him and if
[TS]
◼
►
regardless of where he is what device is
[TS]
◼
►
on but or I'm gonna gank incorrectly I
[TS]
◼
►
believe Apple sees this as you know
[TS]
◼
►
people text from portable devices people
[TS]
◼
►
don't text from desktop and it's a
[TS]
◼
►
different world in whatever they haven't
[TS]
◼
►
gotten the I mean if they clearly
[TS]
◼
►
haven't gotten the clue because of the
[TS]
◼
►
separation i chat and FaceTime i gen
[TS]
◼
►
does video an hour but how can they this
[TS]
◼
►
is what I don't this one I don't
[TS]
◼
►
understand John how can they get that
[TS]
◼
►
wrong I mean they're they're so right on
[TS]
◼
►
so many things especially in I don't
[TS]
◼
►
know I whenever I see something like
[TS]
◼
►
that I see it as a symptom of a
[TS]
◼
►
corporate sickness like they just
[TS]
◼
►
haven't quite gotten their acts together
[TS]
◼
►
too many people go in too many different
[TS]
◼
►
directions and I always think with some
[TS]
◼
►
sort of org chart reason for these
[TS]
◼
►
things to be all my stuff like this and
[TS]
◼
►
it's going to take someone a little bit
[TS]
◼
►
higher in the org chart to demand some
[TS]
◼
►
sort of coalescing at some point in the
[TS]
◼
►
future because I would imagine the
[TS]
◼
►
iMessage team's mandate was SMS like
[TS]
◼
►
speaking of SMS talking so we did it we
[TS]
◼
►
did a show about this it wasn't whole
[TS]
◼
►
show about it but at some point in the
[TS]
◼
►
past show I did my thing where I
[TS]
◼
►
complained about SMS maybe it was my
[TS]
◼
►
my-y I don't have an iPhone episode I
[TS]
◼
►
uh and a lot of people were sending me
[TS]
◼
►
messages and emails during the show it's
[TS]
◼
►
like this keynote is all stuff that I've
[TS]
◼
►
heard John complained about and
[TS]
◼
►
hypercritical it's like he's addressing
[TS]
◼
►
the points one by one
[TS]
◼
►
uh that's partially true because I mean
[TS]
◼
►
what did I have to complain about in
[TS]
◼
►
hypercritical it was all the stuff that
[TS]
◼
►
bothers me and this keynote was like uh
[TS]
◼
►
as many people have said and I'm sure
[TS]
◼
►
was said on Gruber's podcast and we're
[TS]
◼
►
certainly set amongst us all in person
[TS]
◼
►
it was like settling all old debts
[TS]
◼
►
you know just knocking them all down I
[TS]
◼
►
likened it when I was talking to John to
[TS]
◼
►
the thing when they had that Enterprise
[TS]
◼
►
stuff or like iPhones you know people
[TS]
◼
►
want to do iPhones the enterprise and
[TS]
◼
►
here are their complaints can't
[TS]
◼
►
integrate with our exchange server can't
[TS]
◼
►
you know provision it remotely can't do
[TS]
◼
►
remote wipe can't you know they went
[TS]
◼
►
through all these litany of complaints
[TS]
◼
►
about why iOS wasn't good for enterprise
[TS]
◼
►
they said well we did all those things
[TS]
◼
►
to shut up I mean they left off the last
[TS]
◼
►
part but it was that type of thing where
[TS]
◼
►
here's all your complaints here's all
[TS]
◼
►
the stuff that we know we've screwed up
[TS]
◼
►
that we've been hearing about for all
[TS]
◼
►
you know and these are things that are
[TS]
◼
►
been festering I said well guess what
[TS]
◼
►
we're doing them all as SMS you know if
[TS]
◼
►
did you do you hate SMS do you hate
[TS]
◼
►
paying the stupid $0.10 in 160 character
[TS]
◼
►
limit and all that stuff but we hated to
[TS]
◼
►
and here's iMessage you know screw SMS
[TS]
◼
►
and I think that was that was the narrow
[TS]
◼
►
laser focus of iMessage was hit SMS get
[TS]
◼
►
you know solve that problem and wrongly
[TS]
◼
►
as we both noted they didn't pull up one
[TS]
◼
►
more level and say listen is just about
[TS]
◼
►
like messaging and really we already
[TS]
◼
►
have a big mess with the FaceTime and
[TS]
◼
►
iChat thing let's not add a third let's
[TS]
◼
►
unify this they didn't do that they
[TS]
◼
►
wasn't they were they were narrow maybe
[TS]
◼
►
you got to do that in the 1.0 maybe this
[TS]
◼
►
involves an iMessage comes to - you know
[TS]
◼
►
dominate in some sort of consolidation
[TS]
◼
►
but for now we have iMessage I don't use
[TS]
◼
►
tech messaging at all but I still
[TS]
◼
►
applaud shame shame on you for that
[TS]
◼
►
because there's I think of every every
[TS]
◼
►
week I can think of one important text
[TS]
◼
►
message I'd like to send you and I just
[TS]
◼
►
think while he's so like you so it is
[TS]
◼
►
connect better DM me and I'll see it huh
[TS]
◼
►
it works the same it was there any
[TS]
◼
►
Twitter DM you sent that I didn't get in
[TS]
◼
►
the timely manner while I was here I
[TS]
◼
►
don't have to review all three of them
[TS]
◼
►
ah anyway yes I'm sure eventually
[TS]
◼
►
someday I'll break down or your life on
[TS]
◼
►
that day is not today see I think the
[TS]
◼
►
guy should've bought you an iPhone
[TS]
◼
►
instead of a toaster and pay for the
[TS]
◼
►
bill every month right yeah now they
[TS]
◼
►
should have roped you into that somehow
[TS]
◼
►
yeah what's left from this WWDC thing oh
[TS]
◼
►
well let me just finish up I pet eyes oh
[TS]
◼
►
there's more iOS 5 yeah tabs in Safari
[TS]
◼
►
yay about time that was quick newsstand
[TS]
◼
►
uh it's kind of weird that I like a
[TS]
◼
►
newsstand and I see it as a solution to
[TS]
◼
►
the problem of people don't know where
[TS]
◼
►
they'll define the New York Times the
[TS]
◼
►
App Store is huge it's scary
[TS]
◼
►
it's filled with keyword squatters and
[TS]
◼
►
fake apps and like cheap guides and God
[TS]
◼
►
knows what else and if you if you want
[TS]
◼
►
to if you want to go somewhere and say
[TS]
◼
►
what kind of magazines you got you
[TS]
◼
►
search for magazines
[TS]
◼
►
god knows what you'll find out it's just
[TS]
◼
►
in various times it's it's Apple versus
[TS]
◼
►
these keyword squatters and crappy app
[TS]
◼
►
things and it's an ongoing battle and so
[TS]
◼
►
Apple wanted to make you know a clean
[TS]
◼
►
well-lighted place for people using a
[TS]
◼
►
metaphor that people are familiar with
[TS]
◼
►
here's the newsstand and my
[TS]
◼
►
understanding is that that in the
[TS]
◼
►
beginning that's literally what it is
[TS]
◼
►
collecting together all the things that
[TS]
◼
►
are in Apple's estimation things that
[TS]
◼
►
are magazines that are periodicals and
[TS]
◼
►
they're just apps that already existed
[TS]
◼
►
and I think there are some hooks to do
[TS]
◼
►
stuff with news they had a session on
[TS]
◼
►
newsstand I didn't go to it
[TS]
◼
►
unfortunately but obviously some more
[TS]
◼
►
you can do but initially I believe
[TS]
◼
►
newsstand will just be filled with stuff
[TS]
◼
►
like the New York Times app the Fortune
[TS]
◼
►
magazine app the Wired magazine app
[TS]
◼
►
stuff like that so it's interesting that
[TS]
◼
►
they felt the need to make their store
[TS]
◼
►
easier to navigate by making a little
[TS]
◼
►
silo that's a subset of their store well
[TS]
◼
►
you know I think I think this may be I
[TS]
◼
►
don't know if it if it's a clue into a
[TS]
◼
►
bigger but why why wouldn't Apple come
[TS]
◼
►
out with their own document publishing
[TS]
◼
►
infrastructure at some point that's
[TS]
◼
►
bigger than this that's if if you have a
[TS]
◼
►
periodical a newspaper even a book and
[TS]
◼
►
you just want to publish it here you
[TS]
◼
►
know we'll make it very very easy for
[TS]
◼
►
you just create your content here's all
[TS]
◼
►
the layout tools here's everything else
[TS]
◼
►
that you need and it'll all just go with
[TS]
◼
►
a newsstand and people can subscribe to
[TS]
◼
►
it right here yep people wanting Apple
[TS]
◼
►
to do that since cash flow is it was it
[TS]
◼
►
the iPad iPad was gonna be things
[TS]
◼
►
Apple's gonna have a publishing solution
[TS]
◼
►
but it doesn't this doesn't just feel
[TS]
◼
►
like them sort of taking a first step in
[TS]
◼
►
in a way no I think it's exactly what I
[TS]
◼
►
said it was it's letting users more
[TS]
◼
►
easily find apps and other people make
[TS]
◼
►
an Apple Apple as probably wisely in my
[TS]
◼
►
opinion has not just has not decided to
[TS]
◼
►
try to make a publishing platform like
[TS]
◼
►
they're not going to compete with Adobe
[TS]
◼
►
I think apple doesn't have this
[TS]
◼
►
expertise and like look with it with
[TS]
◼
►
iBooks right so they used epub which is
[TS]
◼
►
a standard that they didn't make but
[TS]
◼
►
even that where they made their own kind
[TS]
◼
►
of like weird semi compatible
[TS]
◼
►
implementation of some conglomeration of
[TS]
◼
►
epub stuff like someone else is doing
[TS]
◼
►
the heavy lifting there and they're just
[TS]
◼
►
implementing it and even that is kind of
[TS]
◼
►
testy and annoying and their apps don't
[TS]
◼
►
export epub in quite the right way and
[TS]
◼
►
don't work you know they're not trying
[TS]
◼
►
to do your publishing workflow for you
[TS]
◼
►
that's not what Apple does is the
[TS]
◼
►
company's much as we all want them to
[TS]
◼
►
solve that problem especially publishers
[TS]
◼
►
who were technically Clues like please
[TS]
◼
►
Apple solve our publishing workflow
[TS]
◼
►
Apple has chosen not to do that so far
[TS]
◼
►
and instead the publisher left a left to
[TS]
◼
►
the you know the eager clause of Adobe
[TS]
◼
►
who's going to charge them some insane
[TS]
◼
►
you know rate for their tools that
[TS]
◼
►
create these 500 megabyte magazines
[TS]
◼
►
filled with giant images of magazine
[TS]
◼
►
pages split up into a bunch of Tiff's or
[TS]
◼
►
PDF or goggles whatever the hell they're
[TS]
◼
►
but yeah Apple Apple is not not going
[TS]
◼
►
into that market yet I don't know if
[TS]
◼
►
they ever will and I think it's wise
[TS]
◼
►
because I'm it's not even obvious to me
[TS]
◼
►
what the solution would be it's kind of
[TS]
◼
►
like well we know we want something and
[TS]
◼
►
we want it to be good but we don't know
[TS]
◼
►
what it is so Apple come up with it I
[TS]
◼
►
don't think Apple really knows either so
[TS]
◼
►
they're staying out of it we also have
[TS]
◼
►
Twitter integration that the
[TS]
◼
►
relationship between Apple and Twitter
[TS]
◼
►
is weird like it's clear that they they
[TS]
◼
►
want to be what it reminds me of kind of
[TS]
◼
►
is the old relationship to an Apple and
[TS]
◼
►
Google remember when they were kind of
[TS]
◼
►
like buddies like Google is the company
[TS]
◼
►
they could do Islands online stuff and
[TS]
◼
►
Apple is this up-and-coming company they
[TS]
◼
►
could do client-side stuff and they kind
[TS]
◼
►
of complemented each other and then
[TS]
◼
►
those roads diverged and the two guys
[TS]
◼
►
went off on the directional twitter is
[TS]
◼
►
now like Twitter is a social networking
[TS]
◼
►
company the Apple gets along with like
[TS]
◼
►
Facebook and Apple aren't really getting
[TS]
◼
►
along you know they tried to do that
[TS]
◼
►
ping thing tried to make it be a
[TS]
◼
►
Facebook thing and that fell through and
[TS]
◼
►
they had to get ping without Facebook
[TS]
◼
►
and it's you know deal way for various
[TS]
◼
►
reasons but yet not having Facebook in
[TS]
◼
►
on that deal really hurted I think but
[TS]
◼
►
Twitter they seem to get along with so
[TS]
◼
►
the two of those companies seem to be
[TS]
◼
►
like peas and carrots at this point and
[TS]
◼
►
they have the you know the single
[TS]
◼
►
sign-on thing like that helps
[TS]
◼
►
third-party developers be able to look
[TS]
◼
►
pull up a sheet to send a tweet just
[TS]
◼
►
like you can pull up a sheet to send an
[TS]
◼
►
email you know it's a system integration
[TS]
◼
►
for tweeting stuff but I don't think it
[TS]
◼
►
helps third party iOS through our
[TS]
◼
►
clients at all like so
[TS]
◼
►
Twitter's focuses to hell you know we'll
[TS]
◼
►
help you integrate Twitter into your OS
[TS]
◼
►
but this doesn't really affect clients
[TS]
◼
►
we're still kind of the same story on
[TS]
◼
►
that well here's what I said for your
[TS]
◼
►
your benefit and I guess for the
[TS]
◼
►
listeners who don't listen to the talk
[TS]
◼
►
show or haven't listened to this week
[TS]
◼
►
yet are listening to this one first what
[TS]
◼
►
I said is that I think it's a very uh
[TS]
◼
►
napple like for Apple to depend and
[TS]
◼
►
integrate so heavily with a third-party
[TS]
◼
►
like this that that this is the kind of
[TS]
◼
►
thing that Apple is usually loathe to do
[TS]
◼
►
for a variety of reasons that you can
[TS]
◼
►
easily imagine why they might not want
[TS]
◼
►
to so deeply tie into an integrate with
[TS]
◼
►
a third party of any kind and that my
[TS]
◼
►
guess is that if they're not planning to
[TS]
◼
►
buy Twitter that they have some kind of
[TS]
◼
►
first right of refusal deal where if
[TS]
◼
►
somebody else comes and wants to try and
[TS]
◼
►
buy Twitter although Jack will say that
[TS]
◼
►
Twitter is not for sale
[TS]
◼
►
that they're going to have the
[TS]
◼
►
opportunity before anybody else to buy
[TS]
◼
►
Twitter because this is deep deep deep
[TS]
◼
►
integration and Apple smart enough to
[TS]
◼
►
know smart enough to know that these old
[TS]
◼
►
versions of operating systems you know
[TS]
◼
►
when iOS 5 is old whether that's in a
[TS]
◼
►
year 2 3 from now they're still going to
[TS]
◼
►
be people running iOS 5 and this
[TS]
◼
►
relationship with Twitter isn't a
[TS]
◼
►
short-term thing if they're doing this
[TS]
◼
►
deep of an integration this means
[TS]
◼
►
they're they're anticipating that this
[TS]
◼
►
relationship will last it's not like
[TS]
◼
►
paying where they can just take ping out
[TS]
◼
►
of the next version of all the thing is
[TS]
◼
►
the patroness relationship with Facebook
[TS]
◼
►
they tried to have this relationship
[TS]
◼
►
yeah it shouldn't hang and it fell
[TS]
◼
►
through yeah they seem to be willing to
[TS]
◼
►
do this with social things that they
[TS]
◼
►
were willing to have this relationship
[TS]
◼
►
with Google way back when - but then
[TS]
◼
►
when there's those two guys drifted
[TS]
◼
►
apart like Google decided to make its
[TS]
◼
►
own phone then Apple was all or we got a
[TS]
◼
►
buyer on mapping company or we got it
[TS]
◼
►
you know they were like everything that
[TS]
◼
►
we're currently relying on Google for
[TS]
◼
►
let's start long-term plans to get off
[TS]
◼
►
of them and do it ourselves if possible
[TS]
◼
►
I aim it on the search front like what's
[TS]
◼
►
buddy here's the thing you know and I
[TS]
◼
►
said this on last show too
[TS]
◼
►
I'm not on the talk show last episode of
[TS]
◼
►
I said Apple has continuously not they
[TS]
◼
►
haven't had the best luck doing their
[TS]
◼
►
own social stuff or integrating their
[TS]
◼
►
soul I mean you just met you know you
[TS]
◼
►
just mentioned the pink thing and how
[TS]
◼
►
that fell they have not had a very good
[TS]
◼
►
track record here so why not partner up
[TS]
◼
►
with who is arguably no III I understand
[TS]
◼
►
what so they're gonna but they have to
[TS]
◼
►
buy him now well well so the thing you
[TS]
◼
►
said that like they have right at first
[TS]
◼
►
retreat phrase a different way I would
[TS]
◼
►
say that's the bet that I don't think I
[TS]
◼
►
think they tried him on there but what I
[TS]
◼
►
think always got it for me the only
[TS]
◼
►
company that Twitter would let buy it is
[TS]
◼
►
Apple and that's the only company I
[TS]
◼
►
would be comfortable buying to that's
[TS]
◼
►
the shoot the shoe is on that foot that
[TS]
◼
►
I don't I don't think Twitter's trying
[TS]
◼
►
to sell us up I don't think Apple's
[TS]
◼
►
trying to buy in fact I don't think
[TS]
◼
►
Apple wants to really do that they'd
[TS]
◼
►
rather have Twitter do its thing but it
[TS]
◼
►
would be hassle for them like they'd
[TS]
◼
►
read it here's what I see they want to
[TS]
◼
►
do its thing and have good integration
[TS]
◼
►
as long as Twitter doesn't side to make
[TS]
◼
►
its own phone or desktop operating
[TS]
◼
►
system okay or you know a music store or
[TS]
◼
►
like as long as you're not competing
[TS]
◼
►
with us we are complementing each other
[TS]
◼
►
we like the relationship but we don't
[TS]
◼
►
want to be responsible for running your
[TS]
◼
►
business especially since Twitter kinda
[TS]
◼
►
has that problem of like oh by the way
[TS]
◼
►
how are you gonna make money alright but
[TS]
◼
►
here's that here's the thing John what
[TS]
◼
►
if what if something happens what if
[TS]
◼
►
Microsoft or Google or somebody else
[TS]
◼
►
comes up and yank that crap yeah exactly
[TS]
◼
►
they don't have to go through that so I
[TS]
◼
►
said I think it's informal I don't think
[TS]
◼
►
it's a ready for Musil contract I think
[TS]
◼
►
it's simply that they both know they
[TS]
◼
►
have talked to each other and they both
[TS]
◼
►
agree that we will never sell to anybody
[TS]
◼
►
except that of Apple some day came and
[TS]
◼
►
made an offer we would say yes and I
[TS]
◼
►
don't even know if that's been spoke
[TS]
◼
►
I'll tell you what I'll tell you what I
[TS]
◼
►
disagree with you and I think right now
[TS]
◼
►
if you went into Steve Jobs office or
[TS]
◼
►
Jack Dorsey's office and you open up the
[TS]
◼
►
top desk of there's their drawer there's
[TS]
◼
►
a little little note in there maybe it's
[TS]
◼
►
signed I think part of the bottom a look
[TS]
◼
►
yet a little you know a picture of an
[TS]
◼
►
apple with a heart and a little bird
[TS]
◼
►
next to it and it for all intents and
[TS]
◼
►
purposes it's a deal that they can call
[TS]
◼
►
out any time they need I guarantee you I
[TS]
◼
►
guarantee you those type of deals exist
[TS]
◼
►
informally when this trust between CEOs
[TS]
◼
►
because they would they wouldn't have
[TS]
◼
►
written it up and the thing is I really
[TS]
◼
►
think Apple if up first of all that one
[TS]
◼
►
whether they would have already liked
[TS]
◼
►
you don't wait for the valuation to keep
[TS]
◼
►
going up enough right so if they wanted
[TS]
◼
►
it they could maybe Taylor said no I
[TS]
◼
►
don't think no I don't think I don't
[TS]
◼
►
think Apple wants them at this point or
[TS]
◼
►
doesn't want them at the price they that
[TS]
◼
►
they would have to pay for it they'd
[TS]
◼
►
rather just like that you know they get
[TS]
◼
►
they want all the benefits with none of
[TS]
◼
►
the cost they don't want to deal with
[TS]
◼
►
fear and how Twitter makes money or
[TS]
◼
►
paying for all its stuff or scaling it
[TS]
◼
►
because it's not what they're good at
[TS]
◼
►
like let Twitter be Twitter and if
[TS]
◼
►
they're not competing with us we will
[TS]
◼
►
they'll take all the benefit and not
[TS]
◼
►
have to incur any of the cost of running
[TS]
◼
►
that business but if Twitter ever can't
[TS]
◼
►
figure out how to make money starts
[TS]
◼
►
going down the tubes or whatever or
[TS]
◼
►
becomes bargain-priced or Twitter ever
[TS]
◼
►
decides they want to sell right if any
[TS]
◼
►
of those things happen you know I
[TS]
◼
►
believe that Apple and them would do a
[TS]
◼
►
deal and Apple would buy Twitter versus
[TS]
◼
►
now when they're getting offers from
[TS]
◼
►
like Google I'm sure loves to buy
[TS]
◼
►
Twitter and probably made offers for it
[TS]
◼
►
and Microsoft tries to buy everybody you
[TS]
◼
►
know and Twitter's going to no no no no
[TS]
◼
►
no if Apple came on strong if they
[TS]
◼
►
change their mind decided you know we
[TS]
◼
►
actually want to own Twitter because
[TS]
◼
►
it'll be the first social thing that we
[TS]
◼
►
own is awesome and we're willing to
[TS]
◼
►
spend ho jillion dollars for it that's
[TS]
◼
►
the only company Twitter would say yes
[TS]
◼
►
for and I don't have anymore conspiracy
[TS]
◼
►
theories upon that and I'll say this is
[TS]
◼
►
not based on anything more than
[TS]
◼
►
speculation but it's interesting that
[TS]
◼
►
you have that is your information based
[TS]
◼
►
on anything more than speculation
[TS]
◼
►
because interesting you have exactly how
[TS]
◼
►
dare you john siracusa I don't know how
[TS]
◼
►
dare are you I don't I do not have
[TS]
◼
►
access to the top drawer of Steve Jobs
[TS]
◼
►
desk or to Jack Dorsey's desk but let me
[TS]
◼
►
just put it this way if if you think
[TS]
◼
►
about the mind of Steve Jobs in the way
[TS]
◼
►
that he operates he is he takes risks
[TS]
◼
►
but he only takes risks when it's based
[TS]
◼
►
on something that he feels that he
[TS]
◼
►
almost personally as Apple can deliver
[TS]
◼
►
and this is in doing this level of
[TS]
◼
►
integration is a huge risk if you don't
[TS]
◼
►
feel that there's some degree of control
[TS]
◼
►
there that's all that's all I will say
[TS]
◼
►
let's move on to the next topic all
[TS]
◼
►
right if there is one if you must have
[TS]
◼
►
one because this is a long show yeah one
[TS]
◼
►
last little bit here little bit it's and
[TS]
◼
►
it's a kind of reminder that the
[TS]
◼
►
reminders app and the camera app two
[TS]
◼
►
examples I'm sure you talked about it's
[TS]
◼
►
like crazy I'm Marco show so I'll glance
[TS]
◼
►
over it but two examples of Apple
[TS]
◼
►
integrating functionality that was
[TS]
◼
►
previously represented by tons and tons
[TS]
◼
►
apps in the App Store so there was
[TS]
◼
►
better camera apps that had more
[TS]
◼
►
features and Albertus folded them into
[TS]
◼
►
their camera every were tons of reminder
[TS]
◼
►
apps and now that reminders are in the
[TS]
◼
►
OS and the example that I give for these
[TS]
◼
►
two particular ones reminders in camera
[TS]
◼
►
is that the iPhone from day one is
[TS]
◼
►
shipped with the weather app but that
[TS]
◼
►
has not stopped a gazillion weather apps
[TS]
◼
►
from being on the App Store so that
[TS]
◼
►
again I'm sure you got this all in the
[TS]
◼
►
Marco thing but like Apple folding
[TS]
◼
►
features into its built-in programs is
[TS]
◼
►
good for the customer and in most cases
[TS]
◼
►
it's probably not bad for third-party
[TS]
◼
►
developers and the weather app is the
[TS]
◼
►
best example for things like camera and
[TS]
◼
►
reminders because those are fundamental
[TS]
◼
►
built in from day one but so is the
[TS]
◼
►
weather app and you know different
[TS]
◼
►
strokes for different folks you know so
[TS]
◼
►
maybe maybe if you have a business now
[TS]
◼
►
that's bigger than the weather app
[TS]
◼
►
business and like you know your reminder
[TS]
◼
►
app now is bigger than the weather app
[TS]
◼
►
business this will shrink you down to
[TS]
◼
►
the size of the weather app business but
[TS]
◼
►
I don't think the weather app business
[TS]
◼
►
is hurting on the App Store just search
[TS]
◼
►
for weather apps and you'll see what
[TS]
◼
►
it's like out there
[TS]
◼
►
the only thing I have now is is like
[TS]
◼
►
like I said before this is a different
[TS]
◼
►
analogy it reminded me of the the
[TS]
◼
►
enterprise thing where they're you know
[TS]
◼
►
saying all that stuff you wanted here it
[TS]
◼
►
is it also reminds me of I don't know
[TS]
◼
►
you know a software level it reminds me
[TS]
◼
►
of like the the 10 4 and 10 5 releases
[TS]
◼
►
of Mac OS 10 or their like BIGBANG
[TS]
◼
►
releases with tons of new features that
[TS]
◼
►
like they had to get the feet under them
[TS]
◼
►
they had to get the infrastructure in
[TS]
◼
►
they had to do multitasking you know
[TS]
◼
►
copy and paste like or whatever where
[TS]
◼
►
now is the time we can really start you
[TS]
◼
►
know cranking on on the big feature
[TS]
◼
►
releases in iOS 5 is the first bit it's
[TS]
◼
►
interesting it's the same type of thing
[TS]
◼
►
as you know ten point five which
[TS]
◼
►
introduced time machine and tons of new
[TS]
◼
►
API stuff like that this is like the
[TS]
◼
►
first really big bang release it's
[TS]
◼
►
interesting exactly you know iOS 4 was
[TS]
◼
►
big and iOS 5 is even bigger and it's
[TS]
◼
►
like 10 for tiger and 10 5 Leopard
[TS]
◼
►
I think like iOS is in this steep part
[TS]
◼
►
of its growth growth graph it's kind of
[TS]
◼
►
like it's teenage growth spurt right now
[TS]
◼
►
and that's fun to watch
[TS]
◼
►
even if Mac OS 10 it's kind of in its
[TS]
◼
►
dotage in a rocking chair getting a
[TS]
◼
►
couple incremental features and stuff
[TS]
◼
►
like that I think interesting things are
[TS]
◼
►
happening in line but again I don't
[TS]
◼
►
really talk too much about them but you
[TS]
◼
►
can watch the keynote and see what's
[TS]
◼
►
there so that's all I think I have on
[TS]
◼
►
the WWDC keynote we tube every didn't
[TS]
◼
►
have time today to talk about WWDC at
[TS]
◼
►
and meeting people and everything all I
[TS]
◼
►
can say is that it's been a great
[TS]
◼
►
experience and I've been humbled and
[TS]
◼
►
honored and met so many awesome people
[TS]
◼
►
more it was better than I thought it
[TS]
◼
►
could possibly be in terms of who ever
[TS]
◼
►
get to talk to about what and just I've
[TS]
◼
►
just you know met and talked to
[TS]
◼
►
everybody it's been great
[TS]
◼
►
well I mean I'm really glad you got a
[TS]
◼
►
chance to go wish I could have gone this
[TS]
◼
►
year one thing I'd like to add is I got
[TS]
◼
►
a tweet here from a NAT message not a DM
[TS]
◼
►
so I'm feel comfortable reading it it's
[TS]
◼
►
from Ken Fisher do you know you know ken
[TS]
◼
►
Fischer is yes I do
[TS]
◼
►
okay Ken official I saw that method that
[TS]
◼
►
allow me to read it please go ahead
[TS]
◼
►
hmm EW at ours here
[TS]
◼
►
what is he I see Stan editor-in-chief I
[TS]
◼
►
thought they were switching to Grand
[TS]
◼
►
Poobah now yes what you're switching to
[TS]
◼
►
a I see it ours here I imagine a very
[TS]
◼
►
Donald Trump sort of voice very
[TS]
◼
►
commanding presence the way he comes on
[TS]
◼
►
I'll have you know that Syracuse had
[TS]
◼
►
told no one at ours and all caps no one
[TS]
◼
►
at ours he wanted to go or was even
[TS]
◼
►
going to WWDC and he ends it with a
[TS]
◼
►
emoticon a happy face yeah I don't see
[TS]
◼
►
that's what Jackie said when I met her
[TS]
◼
►
uh Jackie and Clint from ours who I've
[TS]
◼
►
been you know talking to online for just
[TS]
◼
►
years and using us but still have never
[TS]
◼
►
met in person so I met them they didn't
[TS]
◼
►
even know I was here until I started
[TS]
◼
►
tweeting about being here but I think
[TS]
◼
►
it's illustrative of my point that they
[TS]
◼
►
didn't say wait a second are you here
[TS]
◼
►
until like a day into me tweeting like
[TS]
◼
►
I'm landing and I'm on the BART and like
[TS]
◼
►
I'm I'm I'm tweeting things that are
[TS]
◼
►
clearly indicating that I'm at WWDC and
[TS]
◼
►
talking about you know San Francisco and
[TS]
◼
►
things in San Francisco and then like
[TS]
◼
►
half a day later is it wait a second are
[TS]
◼
►
you here this shows they just don't
[TS]
◼
►
listen to me like I didn't do a big
[TS]
◼
►
announcement like hey everybody I'm
[TS]
◼
►
going to WC but I talked about it all
[TS]
◼
►
the time you know to to you know talk
[TS]
◼
►
about four weeks to excuse them yeah
[TS]
◼
►
well they don't listen to my podcast or
[TS]
◼
►
anything like that fine but this an IRC
[TS]
◼
►
room IRS uses IRC for its you know
[TS]
◼
►
communication even though I'm not an
[TS]
◼
►
arse employer hang out in there just to
[TS]
◼
►
talk with the people sort of the control
[TS]
◼
►
yeah Omar yeah more like a heckler kind
[TS]
◼
►
of creepy yeah but that's why I'm
[TS]
◼
►
constantly hanging out in there and
[TS]
◼
►
saying things and I'm typing things all
[TS]
◼
►
day long and they just all been trained
[TS]
◼
►
to ignore me because when I'm lathering
[TS]
◼
►
crap so when I'm talking about like
[TS]
◼
►
stuff I have to do at WWDC or whatever
[TS]
◼
►
you know Ken's in that room all the time
[TS]
◼
►
too but just because he's in the room
[TS]
◼
►
doesn't mean you know he's idling in IRC
[TS]
◼
►
right so somehow they either ignored all
[TS]
◼
►
my messages that reference the IRS the
[TS]
◼
►
references I was going to WWC or they
[TS]
◼
►
just weren't in the room and they happen
[TS]
◼
►
and as for telling who I was going to go
[TS]
◼
►
I sent a direct message to another our
[TS]
◼
►
tactic employee I don't remember who it
[TS]
◼
►
was but I don't think it was Ken or
[TS]
◼
►
maybe it was Cathy go through my IRC
[TS]
◼
►
logs but I sent a private message on IRC
[TS]
◼
►
that said hey I'm going to WWC how many
[TS]
◼
►
tickets do you have or do you think
[TS]
◼
►
there's any chance that you know you
[TS]
◼
►
could pay for part of my trip or
[TS]
◼
►
something like that I never heard back
[TS]
◼
►
and I didn't pursue it further so it's
[TS]
◼
►
my fault for not pursuing it further but
[TS]
◼
►
I assumed they'd gotten the message and
[TS]
◼
►
like you know I knew how many tickets
[TS]
◼
►
they had they only had ones for you know
[TS]
◼
►
Jackie and Clint really had to I don't
[TS]
◼
►
know if they had any passes thing with
[TS]
◼
►
me right I I wasn't as we talked about
[TS]
◼
►
in the last show I don't blame them for
[TS]
◼
►
not paying for any part of my trip
[TS]
◼
►
because I didn't work for them when I
[TS]
◼
►
was here you know I just did what I
[TS]
◼
►
wanted to do when I wanted to do it
[TS]
◼
►
didn't write anything for ours when I
[TS]
◼
►
was here and so on so forth other people
[TS]
◼
►
said well isn't this like a research
[TS]
◼
►
trip for your Mac os10 line review sort
[TS]
◼
►
of but like you know they'll pay me for
[TS]
◼
►
that you know so you feel you feel that
[TS]
◼
►
the line piece that you'll write you'll
[TS]
◼
►
be financially compensated for
[TS]
◼
►
two-degree the day you're satisfied with
[TS]
◼
►
and they go and go into WWDC was
[TS]
◼
►
important to you and that's why you did
[TS]
◼
►
it you were certainly not expecting
[TS]
◼
►
anything they're always good to me in
[TS]
◼
►
terms of payment for my Mac os10 reviews
[TS]
◼
►
and I have no complaints and I'm you're
[TS]
◼
►
the one who was getting on the thing of
[TS]
◼
►
like why isn't our sponsor it's not me
[TS]
◼
►
it's all coming from you and so he was
[TS]
◼
►
replying to you and saying hey we didn't
[TS]
◼
►
even know he was going no he was sooo
[TS]
◼
►
easy very clean and I you know what I
[TS]
◼
►
believed him I believed him oh yeah no
[TS]
◼
►
I'm not saying he knew and didn't I'm
[TS]
◼
►
just saying like it's they didn't know
[TS]
◼
►
because I'm always talking and they just
[TS]
◼
►
learned to ignore me you know I mean and
[TS]
◼
►
they're also people who don't read it
[TS]
◼
►
actually I know exactly what they mean
[TS]
◼
►
yes there are people who don't read
[TS]
◼
►
every tweet in their stream and I do
[TS]
◼
►
tweet a lot and even though most them do
[TS]
◼
►
you know they definitely are not I read
[TS]
◼
►
every tweet type of things so yeah but
[TS]
◼
►
under it I saw the RS people who are
[TS]
◼
►
here I got to meet a lot of this a lot
[TS]
◼
►
of people who had never had before in
[TS]
◼
►
and that was great and everything worked
[TS]
◼
►
out fine and I have no issues with this
[TS]
◼
►
trip or anything related to
[TS]
◼
►
they'd say about they'd say you're a
[TS]
◼
►
stand-up guy that you just said this is
[TS]
◼
►
important I'm gonna do it I don't kid
[TS]
◼
►
these guys don't need to I don't need
[TS]
◼
►
anything from them I want to go I'm
[TS]
◼
►
going I'm like I said if they had said
[TS]
◼
►
hey we'll help you no pay for blah blah
[TS]
◼
►
then I would have been like oh geez do I
[TS]
◼
►
even really want that business at hang
[TS]
◼
►
you know ever have to do work you know
[TS]
◼
►
I've already added to them then no but
[TS]
◼
►
like this way you went is a free man
[TS]
◼
►
you're your own I could do whatever I
[TS]
◼
►
want whenever I want to had no
[TS]
◼
►
obligation do any writing I thought
[TS]
◼
►
fantasize before I went that I was gonna
[TS]
◼
►
like maybe I can write some parts of
[TS]
◼
►
their view while I'm here forget about
[TS]
◼
►
that just for ya it's not I've I knew
[TS]
◼
►
that was kind of foolish but yeah I
[TS]
◼
►
realized like like I'll leave the hotel
[TS]
◼
►
room in the morning come back at 3:00
[TS]
◼
►
a.m. collapse get up go to the sessions
[TS]
◼
►
the next part you know so it's not
[TS]
◼
►
you're not you're not you're unbeaten
[TS]
◼
►
yes and that's the way I wanted it to be
[TS]
◼
►
so I have no complaints and you should
[TS]
◼
►
stop stirring the pot that's what I say
[TS]
◼
►
okay instigator it's awesome
[TS]
◼
►
shame on you then no you're it's
[TS]
◼
►
yourself shame on you okay but that's it
[TS]
◼
►
for this week yes we are done we are
[TS]
◼
►
done and we will be back in regular time
[TS]
◼
►
next weeks that's safe uh yeah thanks oh
[TS]
◼
►
people get very upset when I move things
[TS]
◼
►
around and schedule it's like it's like
[TS]
◼
►
if somebody comes in and you know like
[TS]
◼
►
if somebody while you were gone
[TS]
◼
►
came in and moved to your desk you know
[TS]
◼
►
moved your keyboard around moved your
[TS]
◼
►
mouse around or your weird shoes yeah
[TS]
◼
►
you get very upset in there you'd be
[TS]
◼
►
like what wait a minute somebody moved
[TS]
◼
►
my stapler you know what you gotta you
[TS]
◼
►
gotta count for this w everybody sees
[TS]
◼
►
that even while we were doing the show
[TS]
◼
►
John people were tweeting saying that
[TS]
◼
►
they miss hypercritical and when will it
[TS]
◼
►
be coming out and I said that while
[TS]
◼
►
we're on the show I looked I said you're
[TS]
◼
►
missing it it's on right now and don't
[TS]
◼
►
don't you look at the schedule so I'll
[TS]
◼
►
say this there's a two thing so I'm
[TS]
◼
►
going to do here that I don't normally
[TS]
◼
►
do I I frequently ask people to review
[TS]
◼
►
the shows if they like them or I mean if
[TS]
◼
►
they don't but obviously if they do it
[TS]
◼
►
is better to go in to review no review
[TS]
◼
►
the shows in iTunes that's not what I'm
[TS]
◼
►
asking for today there's two other
[TS]
◼
►
things the first one is go to five by
[TS]
◼
►
five dot TV slash schedule or as you as
[TS]
◼
►
you would say in the jean-luc Picard Ian
[TS]
◼
►
style of which you are doing so well
[TS]
◼
►
the edge we'll go look at that 5x5 that
[TS]
◼
►
TV /schedule and you will see for the
[TS]
◼
►
most part the the days and times that we
[TS]
◼
►
do the live shows and we do try to move
[TS]
◼
►
them around so like yesterday when we
[TS]
◼
►
were attempting to do it
[TS]
◼
►
early in the morning I I had it on the
[TS]
◼
►
schedule for yesterday early in the
[TS]
◼
►
morning when we found out we couldn't do
[TS]
◼
►
it I immediately moved it to today and
[TS]
◼
►
then updated it as soon as we had a time
[TS]
◼
►
so that I do I do my best to keep that
[TS]
◼
►
up to date so look at that and the other
[TS]
◼
►
thing and this is something it did I
[TS]
◼
►
I've been encouraged to do this and I
[TS]
◼
►
don't really like to do this but I've
[TS]
◼
►
been encouraged to do it by a couple of
[TS]
◼
►
other people and a handful of listeners
[TS]
◼
►
and that is this if for some reason you
[TS]
◼
►
would like to help support what we do at
[TS]
◼
►
5x5 and and and are feeling generous we
[TS]
◼
►
would love to receive your generosity if
[TS]
◼
►
you feel so inclined by going to 5x5 dot
[TS]
◼
►
TV slash donate or you can donate as
[TS]
◼
►
much or as little as you choose in a
[TS]
◼
►
variety of different ways or not or
[TS]
◼
►
don't go there and the shows will stay
[TS]
◼
►
just as as great as they ever have been
[TS]
◼
►
so but that's it anything you would like
[TS]
◼
►
to add follow John siracusa at siracusa
[TS]
◼
►
on twitter he has no Facebook account I
[TS]
◼
►
do have one blue I have one from way
[TS]
◼
►
back but I did not look at it all as
[TS]
◼
►
ever but Twitter you can follow him on
[TS]
◼
►
Twitter yes and you can follow me on
[TS]
◼
►
Twitter if you so choose at Dan Benjamin
[TS]
◼
►
and that's it have a great week thank
[TS]