Hypercritical

21: Reading Playboy for the Articles

 

  [Music] [TS]

  this is hypercritical weekly talkshow [TS]

  ruminating on exactly what is wrong in [TS]

  the world of Apple and related [TS]

  technologies and businesses nothing is [TS]

  so perfect that it cannot be complained [TS]

  about or criticized by my co-host John [TS]

  siracusa i'm dan benjamin this is a [TS]

  special episode John is at WWDC [TS]

  reporting live and direct from his hotel [TS]

  room we'll be talking a lot about that [TS]

  and other things of course but first we [TS]

  want to say thanks to our two sponsors [TS]

  Rackspace calm and Shopify calm which [TS]

  we'll tell you about as the program goes [TS]

  on so how's WWDC so you know I actually [TS]

  have follow-up listed on the sheet but [TS]

  do you want to skip it all now let's do [TS]

  some of it and we got to talk about your [TS]

  toaster so let's do the following oh and [TS]

  before you know what I even have some [TS]

  follow-up so let me do mine first [TS]

  because I almost never have an ambition [TS]

  okay go for it ah last episode I was on [TS]

  a crappy USB mic a lot of people seem to [TS]

  think that that was my new and I'm doing [TS]

  air quotes my new mobile studio or [TS]

  something and that they were going to [TS]

  have to endure that kind of quality and [TS]

  I had an inordinate amount of people [TS]

  emailing me tweeting me or I am a man [TS]

  with great concern that this was the new [TS]

  quality of the setup but you explained [TS]

  the situation people don't listen [TS]

  alright I'm not saying you don't listen [TS]

  you do but other some people were [TS]

  concerned about that and that was a very [TS]

  unique one-off situation I had only one [TS]

  computer I only had a USB headset with [TS]

  me it was a unique situation it was not [TS]

  reflective of anything we should ever [TS]

  let happen again and Johnse recusant was [TS]

  the one that recorded that I didn't even [TS]

  record it that's how weird of a [TS]

  situation it was so that did clearly [TS]

  it's not a problem this time and in fact [TS]

  we should we have someone to thank we [TS]

  would like to thank Jason Snell the [TS]

  grand pooh-bah of mac world for [TS]

  providing you with the you're in a [TS]

  full-fledged studio right now you're [TS]

  you're wired up you're miked up that's [TS]

  right [TS]

  headset mic whatever this pop guard [TS]

  whatever they call that thing so we'd [TS]

  like to thank them very very much for [TS]

  giving you such a great situation we [TS]

  tried to record yesterday and the [TS]

  Hotel internet with even though you were [TS]

  wired up there it was a subpar was [TS]

  unusable so we had to reschedule and [TS]

  Jason Snell came to the rescue and said [TS]

  I have just the place for Jon Circus he [TS]

  is a king among men so thanks to him and [TS]

  his whole organization that he has built [TS]

  from the ground up [TS]

  yeah self-made man mm-hmm all right now [TS]

  your your fu all right uh I think it was [TS]

  like two shows ago or something sometime [TS]

  we mentioned tweet marks which was [TS]

  Manresa service for keeping track of [TS]

  what position you are in the the Twitter [TS]

  timeline all right and I complained [TS]

  about the fact that like that's [TS]

  something that Twitter should be doing [TS]

  seems like something that Twitter should [TS]

  be doing why would they why would they [TS]

  leave that to a third party to to keep [TS]

  track of what your last read tweet was [TS]

  and somebody got my memory so bad was [TS]

  somebody explained why that would be [TS]

  maybe it was Marco maybe it was Gruber [TS]

  maybe who's Manton maybe it was in [TS]

  person maybe it was on a podcast yep I'm [TS]

  pretty fried after a week but somebody [TS]

  had an explanation for why in the world [TS]

  Twitter wouldn't uh you know keep track [TS]

  of where your last retreat was and the [TS]

  idea was that they don't want you to [TS]

  read every single tweet which is what I [TS]

  do but they don't want you to feel like [TS]

  you're behind and to like try to keep up [TS]

  with Twitter stream they they want you [TS]

  to just you know turn on your device and [TS]

  whatever tweets happen to be flying by [TS]

  that moment look at them because it's [TS]

  not email it's not a news group it's not [TS]

  important to realize just about now it's [TS]

  about right now they're they're trying [TS]

  to they're trying to influence the way [TS]

  people use it now that's not the way I [TS]

  use the product which explains why I'm [TS]

  so frustrated about you know not having [TS]

  this type of thing or you know and I and [TS]

  I guess I'm not the only one because [TS]

  mantains making this service you know [TS]

  there are other people who treat it more [TS]

  like kind of like a mailing list or like [TS]

  a bulletin board but just you and like [TS]

  you know 50 of your friends around [TS]

  because it's like a self-selected little [TS]

  mailing list with a couple of your [TS]

  friends it's the way a lot of people use [TS]

  it where you follow 10 or 20 people who [TS]

  you know you only see their things and [TS]

  it seems like all 10 or 20 of you are in [TS]

  a room it's like IRC without being in a [TS]

  room and without having to you know have [TS]

  a client and all that and so they want [TS]

  to see everything that they're 10 or 20 [TS]

  people say as if you were all hanging [TS]

  out in the same room just not just [TS]

  temporarily separated you know I mean [TS]

  and that's the way I use Twitter and so [TS]

  a lot of used people use Twitter but [TS]

  that's not the way trigger wants people [TS]

  to use it and may not even be the way [TS]

  majority people use it I really couldn't [TS]

  say how most people use Twitter but at [TS]

  least there's some and I don't know if [TS]

  this was an explanation from Twitter [TS]

  itself or just someone you know [TS]

  speculating based on things that they've [TS]

  heard or just giving a rationalization [TS]

  but I bought it that sounded to me like [TS]

  it was plausible so maybe someday [TS]

  someone from Twitter will confirm that [TS]

  for you for me they're very they're very [TS]

  uh you know tight-lipped over there [TS]

  hello cards very close to their chest [TS]

  yeah I talked to Lauren Bricker actually [TS]

  met him for the first time and one of [TS]

  the one of the eight bazillion people I [TS]

  met at WABC but nice as Peter says the [TS]

  client stuff it really has no nothing [TS]

  particularly to say about the grand [TS]

  vision of Twitter you know it's not [TS]

  really involved in that all right on [TS]

  that's all I have for follow up that's [TS]

  actually followed you said you had a [TS]

  list on paper that was like one thing [TS]

  well you know it's indented there are a [TS]

  couple different levels all right well [TS]

  actually this is in the follow up too [TS]

  but I thought you would bring it up but [TS]

  you didn't but I'm loathe to bring it up [TS]

  so I'm just gonna skip it the toaster no [TS]

  that's not falled you want to talk about [TS]

  a toaster well I want to hear what this [TS]

  is if you're especially if you're loathe [TS]

  to bring it up I must know what it is Oh [TS]

  none I'm not gonna if you think of it on [TS]

  your own we'll discuss oh let's talk [TS]

  about the toaster toaster you know we'll [TS]

  get it out of the way before we talk [TS]

  about WBZ all right so III have sketchy [TS]

  details on how this whole toaster thing [TS]

  rolled out but perhaps you can tell the [TS]

  story all right well you know anyone who [TS]

  listens to the show knows the whole [TS]

  toaster back story if you don't go back [TS]

  a couple episodes and listen to the one [TS]

  where I complained about the quality of [TS]

  toasters and toaster ovens and then of [TS]

  course on the next show we had follow-up [TS]

  from people who wrote in about slot [TS]

  toasters versus toaster ovens and the [TS]

  different kinds of heating elements and [TS]

  and like any good network sometimes [TS]

  characters from one show appear on [TS]

  another show and right and backwards and [TS]

  forwards you know like you know you [TS]

  would you would have Fonzie showing up [TS]

  on Laverne and Shirley or whatever was [TS]

  so it's the same thing in this case [TS]

  Fonzie was Marco and you were Laverne [TS]

  and Shirley bunny I'm Marco got to talk [TS]

  about toasters before I did because I [TS]

  had mentioned [TS]

  I was going to talk about toaster but he [TS]

  caught on that yeah he recorded an [TS]

  episode before I even recorded my [TS]

  toaster episode where he talked about [TS]

  his toaster so going in we already heard [TS]

  about his toaster and then in my episode [TS]

  I talked about mine you talked about [TS]

  your toaster we linked all three [TS]

  toasters and in the show notes and we [TS]

  discussed their relative merits and you [TS]

  know I forget what the other things we [TS]

  discussed in that show but that was one [TS]

  of the topics that was the same show his [TS]

  Twitter but any right that's been you [TS]

  know out there in the network in you [TS]

  know in the 5x5 network this discussion [TS]

  of toasters but obviously I was the [TS]

  genesis of the toaster thing because I [TS]

  had originally said that I was going to [TS]

  complain about toasters and eventually [TS]

  did so was this two days ago you know [TS]

  movies yesterday I losing track the days [TS]

  here I was sitting down to a session at [TS]

  WWC and got a message on my Twitter DM [TS]

  from Marco saying hey can you come meet [TS]

  me and Merlin down on the first floor [TS]

  for a second and I hadn't yet met Merlin [TS]

  at the show who's in a few days in and I [TS]

  hadn't run into him he didn't attend the [TS]

  show but you know I know he lived here [TS]

  and I had heard that a couple other [TS]

  people to him so I hope Merlin's there I [TS]

  should go down and meet him otherwise I [TS]

  might have said I'll meet you after the [TS]

  session or something cuz it was the [TS]

  session I wanted to see but you know [TS]

  Merlin having Merlin's name in there and [TS]

  all right yeah I better go down there [TS]

  because it's may be my only chance to [TS]

  talk to him and I went down there and [TS]

  there's Merlin and Marko a couple the [TS]

  people standing around like hey how you [TS]

  doing and then I see they have this [TS]

  gigantic box for me and it's the very [TS]

  large surprisingly large box containing [TS]

  your toaster your exact make and model [TS]

  of toaster right which I had you know [TS]

  looked at and said that you know I liked [TS]

  what I saw and I had you know I had [TS]

  downloaded the PDF manual when you told [TS]

  me about it just to get the measurements [TS]

  of it to see that it would fit and stuff [TS]

  like that I'm like you know maybe I'll [TS]

  think if I can tell they you would you [TS]

  had gone so far as to put it on your [TS]

  Amazon wish list which is Paulo so it so [TS]

  I wouldn't yes I wouldn't lose track of [TS]

  it you know because this exact model [TS]

  number and maybe I would remember which [TS]

  episode that was on and on the show and [TS]

  stuff like that so I'm yeah I'm not sure [TS]

  I think Marco said he went to the show [TS]

  notes and got that but anyway Marco [TS]

  Merlin a bunch of other people had been [TS]

  at lunch together just you know hanging [TS]

  out or whatever and at some point they [TS]

  they came up with a toaster idea I think [TS]

  Marlon was we should get him a toaster [TS]

  and you know that type of enthusiasm can [TS]

  be infectious and that grew but if [TS]

  you're a little slap happy at that point [TS]

  so what they do they ran out to [TS]

  Bloomingdale's [TS]

  look for the toaster [TS]

  held it was like four models and tell [TS]

  suits they had there and one of the four [TS]

  models in toasters was your exact half [TS]

  love toaster and you just you just got [TS]

  the biggest upgrade of your whole life [TS]

  yeah yes I was I was uh very touched and [TS]

  and flattered and amused and then of [TS]

  course at that point they have to have [TS]

  me I had like a pink ribbon on too they [TS]

  had to have me posing with the toaster [TS]

  carrying it and of course I'm now you [TS]

  know socially obligated to do whatever [TS]

  heck whatever that embarrassing thing [TS]

  it's in the middle WWC mind you so here [TS]

  I am in this room full of nerds with the [TS]

  big huge banners but lying in the iCloud [TS]

  thing hanging overhead carrying a huge [TS]

  toaster box standing in the middle of [TS]

  this floor with 20 people taking [TS]

  pictures of me with iPhones celebrity [TS]

  yeah so you can see those online if [TS]

  you're really interested we'll try and [TS]

  get the did you add them to the show [TS]

  nuts yeah I have not added anything to [TS]

  the show notes because yeah the Wi-Fi at [TS]

  the hotel is like $15 a day and only [TS]

  paid for the two days that I used it one [TS]

  sided video chat home to my kids and [TS]

  once I tried to do the thing with you so [TS]

  that's got my little show notes [TS]

  bookmarklet and talk about blah blah [TS]

  blah so I haven't done any show notes I [TS]

  have to do them retro actively but yeah [TS]

  well there's a new guy added a new [TS]

  bookmarklet to the CMS son [TS]

  I saw it yeah the one that the live show [TS]

  yeah yeah so you can do it before now or [TS]

  after it goes live [TS]

  yes I'll get show notes up they will [TS]

  have these pictures in it I was debating [TS]

  whether it may depending on how much [TS]

  time I have to do this stuff maybe I'll [TS]

  do like a video unboxing of a toaster [TS]

  ball you've got two more likely I will [TS]

  once I get back home it's gonna be back [TS]

  into the swing of things and you know [TS]

  won't have time for plus I have to get [TS]

  my review written so maybe I will just [TS]

  be able to use it on it certainly on a [TS]

  future show I will give my analysis of [TS]

  the toast I've already discussed with [TS]

  the people who were responsible for [TS]

  giving to me that uh if there's [TS]

  something bad about the toaster I'm [TS]

  still gonna say it but don't feel bad [TS]

  isn't like I don't appreciate the gift [TS]

  but it's you know it's my way right so I [TS]

  will give up I will give a review of the [TS]

  toaster I did say that no matter how [TS]

  much I hated it I would never ever [TS]

  return it because it now has sentimental [TS]

  value you know what I mean yeah that's [TS]

  it's the witc toasters alright that was [TS]

  a very nice gesture by it by Marko and [TS]

  Merlin and I really appreciated it was [TS]

  touching from people I had just met you [TS]

  know what I mean you actually [TS]

  experienced a human emotion for one of [TS]

  the first times besides anger I do it [TS]

  all the time [TS]

  but you know wz i really have been [TS]

  overwhelmed with how how nice everybody [TS]

  has been to me in particular so ready to [TS]

  talk WT saying yeah I'd love to hear [TS]

  your take on it is if you have you heard [TS]

  any of the other shows or if you've been [TS]

  sequestered enough to intentionally not [TS]

  listen to Marco girl respond cast [TS]

  because I'm sure they're gonna say [TS]

  exactly the same things that I did so if [TS]

  you already listen to mark on Gruber's [TS]

  podcast I'm sorry if I repeat stuff that [TS]

  they said but it's it's just a [TS]

  coincidence that we are all saying the [TS]

  same thing and of course in this case [TS]

  we'll all of us have actually talked you [TS]

  know before our podcasts in person about [TS]

  the topic which is a change so the odds [TS]

  of us saying the same things are very [TS]

  very high but we'll say them in [TS]

  different voices oh and so as someone in [TS]

  the chatroom noted yes I am very hoarse [TS]

  today it's been a long week of late [TS]

  nights for an old man alright and that's [TS]

  allowed music and shouting so yeah you [TS]

  know this is a great microphone setup [TS]

  but you were hearing my hoarseness in [TS]

  all its glory this is such a great mommy [TS]

  we got to get you a better mic at your [TS]

  house or wherever you record I kind of [TS]

  find what you sang dude [TS]

  USB mic essing charm to it really [TS]

  doesn't it was better than that you [TS]

  can't you gotta say it's better than [TS]

  whatever you got but fries but well you [TS]

  know because I've been using my thing [TS]

  the whole run and no one has said hey [TS]

  you know John sounds awful you really I [TS]

  gotta get him a new mic they said you [TS]

  sounded awful immediately because that [TS]

  that thing was hard it was horrible I [TS]

  won't even I won't even say what brand [TS]

  it was but it was horrible and beyond [TS]

  that here's the other thing is that you [TS]

  were recording it with Skype call [TS]

  recorder on your end yes double whammy [TS]

  and then that made it even worse maybe [TS]

  if I'd recorded it here it might have [TS]

  sounded a little better but I doubt it [TS]

  but I don't even want to unlike you I [TS]

  don't I don't want to throw anybody [TS]

  under the bus so I won't even say that [TS]

  it was a logitech Oh - oh right yeah not [TS]

  too late now yeah all right um so yeah I [TS]

  didn't listen to ther up so they did see [TS]

  some of the titles of their episodes [TS]

  because I download them onto my ipod for [TS]

  the flight home so I can listen to what [TS]

  they have to say um certain birds yeah [TS]

  yeah and I floated by I thought oh yes [TS]

  certainly birds I can guess like Marco [TS]

  show I probably surprises because I was [TS]

  sitting next to him during the keynote [TS]

  so [TS]

  we kind of shared that experience yeah [TS]

  together so as for the s4w we see this [TS]

  you know the first day they have the [TS]

  keynote right but everything after that [TS]

  is under NDA so a lot of people have [TS]

  been emailing me and sending me messages [TS]

  on Twitter they want me to talk about X [TS]

  or Y because they read about it on some [TS]

  site but I'm not going to talk about [TS]

  anything that wasn't in the keynote [TS]

  because that's still under NDA and and [TS]

  truthfully most of the stuff you want to [TS]

  hear me you know what do you have to say [TS]

  about this particular thing if it wasn't [TS]

  mentioned in the keynote you're gonna [TS]

  read about of the Mac OS 10 review too [TS]

  so you'll have to wait until my Mac OS [TS]

  10 review to hear my take on things that [TS]

  were not in the keynote but I will [TS]

  discuss things that were in the key [TS]

  time's running out for you too [TS]

  yes I know they said July which is [TS]

  killing me like I didn't even get they [TS]

  didn't give me you know day but they [TS]

  always do that they'll say July what [TS]

  that means is the the last day of July I [TS]

  really hope it does but I have to assume [TS]

  they mean July first I'm gonna be [TS]

  working like a madman [TS]

  you can try to you know get something [TS]

  ready on July 1st then I'll just polish [TS]

  it in it you know the thing the thing [TS]

  with this thing is it's never done just [TS]

  big escapes you know whatever the [TS]

  deadline is whatever I've got that point [TS]

  that's it but you know with online [TS]

  publishing up until like the last second [TS]

  that's published I'm adding stuff fixing [TS]

  stuff cracking stuff adding those and [TS]

  sometimes even like in the first five [TS]

  minutes that is published I'll add a [TS]

  sentence or two just I cannot stop you [TS]

  know like always another tidbit oh [TS]

  here's a clarification I got in this you [TS]

  know it's like a living document [TS]

  eventually just have to let it go so I [TS]

  will work that way with this document [TS]

  right up until it goes out now as for [TS]

  the as for the attending before we talk [TS]

  about the keynote ending this stuff yeah [TS]

  since this is my first WWC the thing I [TS]

  hadn't really given much thought to was [TS]

  that when I watched the videos which [TS]

  I've done for years and years [TS]

  I can watch pretty much all of them but [TS]

  when you're there in person it's a [TS]

  multitrack conference and you can't you [TS]

  literally cannot go to all the sessions [TS]

  because you can't be in five places at [TS]

  once and it was frustrating to have to [TS]

  choose between you know two sometimes [TS]

  three sessions all of which I wanted to [TS]

  see and the worst part was that if I [TS]

  missed one that means I have to wait you [TS]

  know a week and a half two weeks for the [TS]

  videos to come out and now it's almost [TS]

  July 1st already before I can even see [TS]

  the session you know even though I went [TS]

  to WWC I can't there's a session that I [TS]

  cannot see and you know until I get to [TS]

  videos and that may be you know days [TS]

  before I have to be done so that's a [TS]

  little bit tight so [TS]

  being there great experience overall I [TS]

  mean this is this is your your home turf [TS]

  really yeah you know I get the [TS]

  impression for being here that like like [TS]

  saying you go to WWC for the sessions [TS]

  sometimes seems a little bit like saying [TS]

  you read playboy for the articles you [TS]

  know I mean like and and I was like no [TS]

  I'm going you know before I left like [TS]

  you know I'm going for the sessions [TS]

  totally because I need to learn this [TS]

  information to do my review so on and so [TS]

  forth but there realistically speaking [TS]

  especially for the first time maybe [TS]

  would be different in subsequent but for [TS]

  the for the first time it's like meeting [TS]

  meeting the people and talking with the [TS]

  people was so much more important than [TS]

  the sessions the sessions were great and [TS]

  I loved the videos and everything I do [TS]

  need to do my job but the reason it was [TS]

  worth all the money and time and [TS]

  vacation and you know everything to me [TS]

  was was meeting the people so that was [TS]

  the most enjoyable thing the most [TS]

  gratifying thing and the thing I'm going [TS]

  to miss you know assuming I don't go [TS]

  next year which I probably won't is you [TS]

  know seeing all those people again but [TS]

  just meaning from the first time was [TS]

  great so you're there you're at WWDC [TS]

  you're trying to pick tracks yeah [TS]

  but let's talk about the keynote first I [TS]

  mean before we get into the who cares [TS]

  what session I don't care what says I [TS]

  can't talk I can't talk about those [TS]

  anyways all right these are the keynote [TS]

  uhm first time being in the same room [TS]

  with Steve Jobs for you not true not [TS]

  true [TS]

  electrifying not true was the first time [TS]

  I went to Macworld New York 2001 and I [TS]

  got a free apology Mouse remember I [TS]

  think we discussed this yes yes so I [TS]

  have seen him speak before and actually [TS]

  I've seen you know I went to the Boston [TS]

  tech talks which were free to all [TS]

  registered developers remember the tech [TS]

  talk things it was like a little mini [TS]

  WWC where they'd come to your town and [TS]

  some of the guys who gave the same you [TS]

  know presentations WABC would do it was [TS]

  a one day thing one track in a place in [TS]

  Boston you know where so I didn't have [TS]

  to take you know of playing anywhere or [TS]

  get hotel or anything like that so I [TS]

  went to that so I feel like I'd been to [TS]

  a mini WWE but this is you know on a big [TS]

  scale this place is huge it's really [TS]

  nice looking and it's just tons and tons [TS]

  of nerds here but anyway I had seen [TS]

  Steve speak before so I was you know I [TS]

  had asked Marco before like the days in [TS]

  the weeks before how early do you have [TS]

  to get online to be able to get into the [TS]

  keynote you know or asked a bunch of [TS]

  people who'd actually been there and [TS]

  Marco and a few other people said oh you [TS]

  know like 6:00 a.m. something like that [TS]

  you should be ok so [TS]

  I got in line at 6:00 a.m. and the line [TS]

  was like a wrapping around the building [TS]

  all the way back to the front door again [TS]

  about like an entire city block it's [TS]

  crazy but the place is huge so I did [TS]

  actually at lining up at 6:00 I did [TS]

  actually get in we did a little bit of [TS]

  like you know a line rearrangement once [TS]

  it became a giant mob so both Marco and [TS]

  I advanced from where we remember we [TS]

  were waiting in line did you find that [TS]

  because of your because of your [TS]

  notoriety and fame that people would you [TS]

  know let you advance freely oh now once [TS]

  you get inside the hall you're not in a [TS]

  line anymore you're in like kind of a [TS]

  big mob right I have like you know [TS]

  tables on the side for you to connect [TS]

  your laptop and plug in and I think the [TS]

  Ahmet coffee or something like that so [TS]

  it became less of a line and more mob at [TS]

  once it was a mob we could move forward [TS]

  a little bit we were still pretty far [TS]

  back but anyway we were far away from [TS]

  Steve but we had a good position we [TS]

  picked one like where we could see one [TS]

  of the big screens but we could also see [TS]

  Steve at the same time anyway so he went [TS]

  into the keynote um the first thing we [TS]

  started with was lion which I really [TS]

  don't have anything to say about for the [TS]

  podcast not because no you want to keep [TS]

  it you've got to get control of your [TS]

  brand the other thing is though nothing [TS]

  they showed at the keynote was something [TS]

  that if you were a developer you didn't [TS]

  already know about like the previous [TS]

  developer builds which were all under [TS]

  NDA or whatever but what they showed on [TS]

  stage would only be new to you had you [TS]

  not been a developer downloading the [TS]

  line built in verse I had been telling [TS]

  the lion build so they didn't have [TS]

  anything new like remember that lion [TS]

  preview they gave way back went yeah [TS]

  right there were new stuff that's all [TS]

  the last time you saw a lion than you [TS]

  saw things that were new but if you have [TS]

  been downloading the builds it's like [TS]

  yeah I know I've done that the only [TS]

  thing it was frustrating to me was that [TS]

  every time they pull up the screen you [TS]

  know look how they moved that thing [TS]

  again and I had to redo all those [TS]

  screenshots like hey Kevin they keep [TS]

  moving stuff around the UI like trivial [TS]

  cosmetic changes but it does mean I have [TS]

  to go back and redo these screenshots [TS]

  some of which were like carefully [TS]

  arranged to have you know just the right [TS]

  amount of data in them stuff so [TS]

  something that was frustrating but but [TS]

  yeah lion was first it was it was the [TS]

  least there was no surprises there and [TS]

  and then that went off fine and the next [TS]

  one I think the next thing was was next [TS]

  thing was iCloud I think or maybe it was [TS]

  iOS Bob but iCloud was at the end it was [TS]

  iOS 5 yeah I'm gonna talk about I caught [TS]

  first okay um [TS]

  so I mean we are iCloud is weird because [TS]

  like they did that press release and [TS]

  they said we're gonna talk about iCloud [TS]

  it was a Apple's upcoming cloud services [TS]

  offering do you remember that yeah and I [TS]

  tweeted that's like the most uh Napa [TS]

  like phrase I've ever read right so also [TS]

  like something Sun would say right so [TS]

  the first part is upcoming since when [TS]

  does Apple ever tell you anything that's [TS]

  up coming up coming right away on Apple [TS]

  like they don't you know pre mount stuff [TS]

  like that and then cloud services [TS]

  offering what the hell does that mean [TS]

  that's like a corporate Enterprise [TS]

  doublespeak BS that Apple absolutely [TS]

  does not do ever and that's what they [TS]

  call this thing so that was kind of you [TS]

  know a low point I think for Apple PR [TS]

  that you know the fact that they had to [TS]

  explain it all I agree with Gruber that [TS]

  they were just trying to once again set [TS]

  expectations that there's not going to [TS]

  be an iPhone on the stage right no [TS]

  hardware guy seriously this is what [TS]

  we're doing [TS]

  lion iOS 5 iCloud or I can tell you what [TS]

  it is but we're going to tell you the [TS]

  name and that's it so I believe they had [TS]

  to set expectations but cloud service [TS]

  offering is not a great name for [TS]

  anything um [TS]

  now as for iCloud we all know like if [TS]

  you've been following helpful for a long [TS]

  time you know there was itools there was [TS]

  Mac there was mobile me and no one liked [TS]

  any of those things for varying reasons [TS]

  you know they weren't that successful [TS]

  they had problems they were annoying [TS]

  they were expensive iCloud cloud [TS]

  services offering brings to my all right [TS]

  it's gonna be kind of like what dot Mac [TS]

  mobile me all that stuff did but not as [TS]

  crappy that was like the going to the [TS]

  show you know what it's going to be and [TS]

  the thing about these these cloud [TS]

  services things is that like the way [TS]

  Apple usually does stuff and Gruber had [TS]

  a good article about this I think it was [TS]

  a back page of Mac world is that they [TS]

  create something create something simple [TS]

  with like a clear purpose and message [TS]

  and then they approve it they iterate [TS]

  they polish you know they don't sit on [TS]

  their laurels they don't make something [TS]

  then try to milk it for profits or ever [TS]

  you know they put out version 1 version [TS]

  Joe and get better and better and refine [TS]

  and just you know and that process leads [TS]

  you from like the original iPod to you [TS]

  know going up to like the the iPod Touch [TS]

  like the gap between those two is [TS]

  humongous and it's just you know under [TS]

  the same product name iPod and they just [TS]

  they just iterated iterated and just at [TS]

  every opportunity like going from the [TS]

  the mini to the Nano a big leap there [TS]

  from the now after that crazy whistle [TS]

  wristwatch thing and then on to iOS you [TS]

  know [TS]

  these products benefit from iterative [TS]

  improvement now in the cloud space they [TS]

  haven't gotten that benefit because [TS]

  they've sort of gone to a bunch of dead [TS]

  ends like itools was kind of like [TS]

  whatever and then got Mac was like their [TS]

  first attempt but people didn't really [TS]

  like it and then you know MobileMe was [TS]

  like well okay let's try it again how [TS]

  about this [TS]

  and it's like no that's still kind of [TS]

  sucky so it's like a series of false [TS]

  starts instead of say eye tools had been [TS]

  off it awesome and they ate it on it and [TS]

  kept the brand name you know and by now [TS]

  we have like I to eye tools version 27 [TS]

  it was super awesome [TS]

  now we don't get the benefit of apples [TS]

  usual iteration on cloud services [TS]

  instead we get just a series of failures [TS]

  and so no matter how good I cloud is it [TS]

  disappoints me that it's not like the [TS]

  fifth revision of some service you know [TS]

  it's the first revision of some service [TS]

  now you know how much underlying stopped [TS]

  every user how you know how they [TS]

  redesigned it under the covers it's a [TS]

  shame that in 2011 we are getting the [TS]

  very first you know iteration of this [TS]

  product from Apple we have to wait like [TS]

  five years for it to get you know really [TS]

  good or whatever and it's like we're [TS]

  much farther behind today than we would [TS]

  be if if they had gotten a clue about [TS]

  this cloud stuff so speaking of getting [TS]

  a clue the money diagram and the iCloud [TS]

  introduction again Gruber wrote about [TS]

  this correctly thinking the most [TS]

  important thing they showed him that he [TS]

  note was the slide where it showed the [TS]

  Mac which was previously described as [TS]

  the digital hub like the place where you [TS]

  connected all your stuff your grammar [TS]

  ibutton stuff like that was demoted from [TS]

  its place as the hub at the center of [TS]

  this diagram lower down to be just [TS]

  another device in the bottom they had [TS]

  iPods laptops and the Mac right and then [TS]

  what they put in its place it at the you [TS]

  know the hub thing was you know iCloud a [TS]

  big metal cloud looking thing and then [TS]

  Jobs if you would listen to it's not any [TS]

  of the previous shows where I talked [TS]

  about their online services and compared [TS]

  to Google where Google's things like [TS]

  server canonical where the source of [TS]

  truth is on the current is on the server [TS]

  Steve Jobs literally said on stage that [TS]

  cloud is the source of truth you know [TS]

  that source of truth things like [TS]

  technical you know a term of art for the [TS]

  people influencing this stuff and he's [TS]

  probably been embroiled in it enough to [TS]

  have picked up that term to start [TS]

  talking about it but [TS]

  yeah that's what he said was that the [TS]

  cloud is the source and everything else [TS]

  is you know subordinate to that and it [TS]

  sounds like exactly what Google does and [TS]

  it sounds exactly like what I have been [TS]

  asking for and the other thing that [TS]

  again [TS]

  I think Gruber noted this first and I [TS]

  picked it up as well later sessions was [TS]

  that throughout this entire thing where [TS]

  he would say here's the cloud here's [TS]

  your devices follow blah he did not say [TS]

  the S word sync he didn't say and your [TS]

  document sync from the cloud down to all [TS]

  your devices or and your and you you [TS]

  know put something here and it syncs up [TS]

  to the cloud to say it's ask anyone [TS]

  who's in this industry to talk about [TS]

  this cloud stuff they will say the S [TS]

  word at some point right and it seemed [TS]

  like he was consciously avoiding it [TS]

  because all of us were listening waiting [TS]

  for him to say that and he wouldn't he [TS]

  would pick a different we like it's [TS]

  updated from or pushed to or you know [TS]

  whatever they was like almost awkward [TS]

  like he was working around it and in [TS]

  fact many people who he did eventually [TS]

  say sync because this is very difficult [TS]

  to talk about this without saying sync [TS]

  but the way he spoke about it was clear [TS]

  he was trying not that we just slipped [TS]

  up why why do you think it's important [TS]

  not to say that well I'm I'm not sure [TS]

  why I did eventually get it confirmed [TS]

  from various sources that the Apple [TS]

  message is try not to say sync right and [TS]

  I think why they're not saying they [TS]

  didn't give reasoning they just said [TS]

  that yes that is actually a thing it's [TS]

  not your imagination you're not going [TS]

  crazy across the you know Steve can get [TS]

  away with saying is who's going to yell [TS]

  it when he slips up but anyway the thing [TS]

  about sync is that sync is hard think [TS]

  it's difficult to implement and people's [TS]

  experience with sync especially on the [TS]

  Mac is not good like I sync doesn't have [TS]

  a good rep that Mac's sync with that [TS]

  stupid conflict dialogue where you got [TS]

  to pick something based on you know you [TS]

  don't enough information to pick [TS]

  sometimes you just see a big hex top of [TS]

  the right left side you have to pick [TS]

  like that sync you know or you try to [TS]

  sync and you like double your contacts [TS]

  or screw something up you know it's got [TS]

  a bad rap it's a bad word people don't [TS]

  like to hear that you know mmm and and [TS]

  the thing and the reason and this is not [TS]

  like just Apple screwing it up that [TS]

  doesn't hurt but you know sync is just [TS]

  hard period you know not everyone can [TS]

  agree on what the right thing to do in a [TS]

  situation where you have multiple [TS]

  changes to something that are all [TS]

  scattered throughout time like what is [TS]

  if you got to ruin people and say what [TS]

  should this look like they can't even [TS]

  agree so how the hell can you implement [TS]

  something in a computer program when [TS]

  people can't even agree with [TS]

  right thing to do is and this is like a [TS]

  formula for bad user experience you know [TS]

  one that when the mental model of the [TS]

  user does not match the computer model [TS]

  the user perceives that is bad user [TS]

  interface so if the user thinks X should [TS]

  happen and the computer has different [TS]

  model it makes Y happen the user is [TS]

  pissed off and like I said people are [TS]

  going to all have different agreements [TS]

  you can never make a computer model of [TS]

  sync where everyone will agree with it [TS]

  you know everyone will agree with with [TS]

  the results and and the thing is like if [TS]

  you if you throw this problem at a [TS]

  computer scientist or you know cuz those [TS]

  are the people implementing it and you [TS]

  tell them to do synced like alright well [TS]

  you know what they'll do something like [TS]

  you know for this version control but in [TS]

  software that's that's a you know all [TS]

  about sync of taking change from one [TS]

  person another person merging them [TS]

  together and stuff like that [TS]

  but if you were to implement that in a [TS]

  straightforward way things that things [TS]

  that like are considered clean merges in [TS]

  a version control system for example a [TS]

  clean the you know three-way merge which [TS]

  is software developer can understand and [TS]

  understand why I got there and [TS]

  implemented and so on and so forth [TS]

  regular people have no idea what the [TS]

  hell through emerges so you can get [TS]

  things like we have a single document [TS]

  like a single text file that's updated [TS]

  by several different people in several [TS]

  different locations across time [TS]

  something that is technically speaking a [TS]

  clean merge of all those changes will [TS]

  result in from the users perspective a [TS]

  nonsensical document that never existed [TS]

  in that state in any one place so as far [TS]

  as they're concerned like what do you [TS]

  mean this is a clean merge of my changes [TS]

  I never saw this document in front of me [TS]

  when I went into this other computer I [TS]

  loaded my document up and what I saw [TS]

  there was not what I saw on computer a [TS]

  not wanting so I've had it but some [TS]

  weird conglomerate that I don't like but [TS]

  on the other hand things like you know [TS]

  not documents with records like a [TS]

  contact people want mergers there [TS]

  because like I added the guys telephone [TS]

  number here and then when I saw them in [TS]

  you know in person I added his email [TS]

  address on my iPod and then on my Mac I [TS]

  want to see those things merged right [TS]

  right so it's just it's really hard to [TS]

  get to get sync right on this and I [TS]

  think that's why they wanted to avoid [TS]

  the word and in the implementation of [TS]

  octa which they didn't go into and [TS]

  unfortunately I can't go into it because [TS]

  it was NDA let's just say it operates in [TS]

  practice a little bit differently than [TS]

  that diagram I guess I can't what kind [TS]

  of discuss about that [TS]

  yeah I guess I can talk about so in in [TS]

  the keynote he was saying that the [TS]

  server is a source of truth but all of [TS]

  his discussion of I clouds especially [TS]

  documents in the cloud and stuff like [TS]

  that later in the thing where he's [TS]

  showing diagrams with pictures moving [TS]

  using the cloud and the devices it was [TS]

  all about documents travelling between [TS]

  devices he would always say things like [TS]

  I think this is a direct quote that have [TS]

  my notices iCloud pushes documents to [TS]

  users devices automatically so that [TS]

  sounds fine everything is like well he's [TS]

  avoiding saying the words think he's [TS]

  just saying push but let's get back to [TS]

  you know my thing where I talk about [TS]

  Google's model where the server is [TS]

  canonical Google doesn't talk in those [TS]

  terms Google doesn't push anything [TS]

  anywhere your document never leaves the [TS]

  server like your Google Docs thing it's [TS]

  your document is in the cloud you see it [TS]

  when you view it on an application on [TS]

  one of your devices when you bring up a [TS]

  web browser on whatever device you have [TS]

  you are looking at the one and only copy [TS]

  of that document that is in the cloud [TS]

  versus the way Apple talks about it [TS]

  which is the the cloud pushes the [TS]

  document down to all the devices as in [TS]

  each document has a copy of that thing [TS]

  and your document is made in one place [TS]

  goes up to the cloud goes down to that [TS]

  device down to that device down to that [TS]

  device now it's kind of semantics it's [TS]

  like what's the difference between [TS]

  pushing the document from where I write [TS]

  it up to the cloud and then pushing it [TS]

  down to all of the other things versus [TS]

  oh it was always in the cloud and you're [TS]

  just viewing it there well when you view [TS]

  it obviously the bits of the document [TS]

  are coming down but like there is a [TS]

  technical difference like in theory I [TS]

  mean this is not practically speaking [TS]

  what goes on but in theory when you pull [TS]

  up a document in Google Docs it could [TS]

  just show you the first page of the [TS]

  document and the only bytes that were [TS]

  transferred from Google server to you is [TS]

  the first page but the mental model that [TS]

  Apple is proposing is that when you make [TS]

  a document on your Mac it gets pushed up [TS]

  to the cloud and when you pop fire up [TS]

  your iPad that document the whole thing [TS]

  gets pushed down and you open in a pages [TS]

  in your iPad and there's the whole [TS]

  document right it's not like you're [TS]

  using pages it's not a viewer app for a [TS]

  file that lives in the cloud pages is an [TS]

  application that opens local files and [TS]

  the iCloud magic makes that file you [TS]

  created they're also local over here you [TS]

  see what I'm saying it's like no it's [TS]

  Holly it's a little bit especially when [TS]

  you get to down to like the bits and [TS]

  bytes it's just the term of semantics [TS]

  it's just a question of semantics in [TS]

  just the words you use but I really [TS]

  think there's something there in term [TS]

  of how the two companies think about [TS]

  things in terms of like who owns the day [TS]

  that I you know and like how the [TS]

  importance of the server and stuff like [TS]

  that and the thing that occurs to me [TS]

  when I look at that diagram that's got [TS]

  the cloud at the top and devices on the [TS]

  bottom is it the shape of that diagram [TS]

  is artificial the cloud top the the [TS]

  documents on the bottom like a big [TS]

  triangle you know whether the the cloud [TS]

  is the source of truth say I think if [TS]

  you take all the items in a diagram and [TS]

  rearrange them there's nothing about the [TS]

  cloud that makes it well there is so [TS]

  there are some things but nothing that [TS]

  makes it special like it's more of a [TS]

  peer-to-peer relationship than it is a [TS]

  googles thing where the server has your [TS]

  document right it's more of a p2p thing [TS]

  and it's especially true because they [TS]

  talk about land sink which obviously [TS]

  Dropbox does like if you have two [TS]

  machines that have Dropbox and you put a [TS]

  new file in your Dropbox I you know you [TS]

  log on to your Dropbox on one computer [TS]

  and another computer has files that this [TS]

  one doesn't have this one hadn't been [TS]

  turned on in a while instead of copying [TS]

  those files down from Dropbox it will [TS]

  copy them over your land from your other [TS]

  Mac because it's a lot faster to get [TS]

  that document from the Mac that has it [TS]

  been through all with the Dropbox [TS]

  servers you know what I mean now most [TS]

  people wouldn't say that Dropbox is [TS]

  peer-to-peer but right does that you [TS]

  know they call it land syncing right so [TS]

  in the relationship in that diagram if [TS]

  you turn on your iPad and it hasn't been [TS]

  turned on for a while and your Mac in [TS]

  the other room has a new version of some [TS]

  document your iPad is not going to go to [TS]

  iCloud and ask it for that document it's [TS]

  going to get it directly from the Mac [TS]

  over there over your LAN at least that [TS]

  was a sudden thing like it so it seems [TS]

  more peer-to-peer than it is server [TS]

  canonical Google type thing right and [TS]

  technologically speaking there are [TS]

  details now that I can't go into whether [TS]

  that really is the case but just from [TS]

  from the diagram it's you know obviously [TS]

  the iCloud is a special peer it's not [TS]

  the same as all the other peers but it [TS]

  seems almost kind of peer to peer [TS]

  especially since the documents always [TS]

  moving around it's not like they live [TS]

  them on the cloud we look at them [TS]

  they're moving around you know and again [TS]

  there are more technical details that [TS]

  but I'd only go into it our first [TS]

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  special offer by going to Rackspace comm [TS]

  slash five-by-five [TS]

  um so mobile me mold me is dead Steve [TS]

  Nannes pretty much gone right and it'll [TS]

  continue people can continue to use it [TS]

  to a certain degree all of the fine my [TS]

  Mac or Find My iPhone iPod stuff will [TS]

  continue to work but how do you feel for [TS]

  the poor people who thought wow in [TS]

  advance of iCloud I better sign up for [TS]

  that MobileMe account bought one yeah [TS]

  they can get refunds through some [TS]

  process and everyone's getting extended [TS]

  to like 2012 June or something you know [TS]

  but the thing about isn't in the keynote [TS]

  he put that up on the stage and he [TS]

  described iCloud at a high-level term [TS]

  and he said you know well how can you [TS]

  trust this isn't this from the same [TS]

  company that brought us mobile me you [TS]

  know which is usually you don't hear [TS]

  Apple saying that a product that existed [TS]

  10 seconds ago is a piece of crap but [TS]

  that's basically what they do you know [TS]

  sometimes they'll crap on their products [TS]

  that were from years ago and say bad [TS]

  things about them but the old me was [TS]

  like right up until that keynote started [TS]

  it was their one and only you know it [TS]

  online service is offering and then in [TS]

  that keynote they just he just threw it [TS]

  under the bus right right that was a big [TS]

  laugh line in the keynote right because [TS]

  you know it's shocking to hear him say [TS]

  something like that only Steve Jobs can [TS]

  get away was saying something like that [TS]

  and we all kind of agree and it's funny [TS]

  but then he went on not to really answer [TS]

  that question you know how can you trust [TS]

  his company brought your mobile me and [TS]

  we got the laughs and it's like alright [TS]

  so how can we we kind of tried to answer [TS]

  but like what boil down to is like trust [TS]

  us we got to right this time we you know [TS]

  that I guess the answer was we screwed [TS]

  up so bad we scribbs so bad the first [TS]

  time we won't make that mistake well [TS]

  that was the third time charm but like [TS]

  by them publicly acknowledging how awful [TS]

  MobileMe was it was reassuring us that [TS]

  yes we understand that we screwed up [TS]

  we're not under the deluge [TS]

  that we did just fine before and it's [TS]

  just you know your fault for not [TS]

  understanding our grand vision and why [TS]

  your people whose complaint like so [TS]

  showing that they understood like us [TS]

  what was wrong with MobileMe was [TS]

  supposed to give us the faith that they [TS]

  would do something better and it did [TS]

  help a little bit but there was no like [TS]

  well let me tell you exactly why it's [TS]

  going to be different this time so in [TS]

  terms of the iCloud stuff you know we'll [TS]

  see again maybe fourth time is the charm [TS]

  but the questions I have for mobile [TS]

  media though aren't answered anywhere [TS]

  that I found I've been trying to read on [TS]

  it as much as I could in between doing [TS]

  stuff but what about stuff like [TS]

  galleries that you put up from iPhoto or [TS]

  I websites you know what about the iWeb [TS]

  application all that business where does [TS]

  that stuff go because I have I have [TS]

  stuff back from you know dotmac homepage [TS]

  and then I have I web pages and I do [TS]

  have you know I photo galleries and I [TS]

  mean I forgot again to the iPhoto [TS]

  application right so what's going to [TS]

  happen to that stuff does that stay up [TS]

  there forever is it get decommissioned [TS]

  after you know June 30th 2012 and Hubble [TS]

  me goes away what happens if you tried [TS]

  in iPhoto try to say you know upload [TS]

  this I you know this MobileMe gallery [TS]

  thing does it not work does it say sorry [TS]

  even though you have this program and it [TS]

  used to do this MobileMe is actually [TS]

  gone now so tough luck right and by the [TS]

  way if you have pictures there they're [TS]

  all gone no answers for that so far [TS]

  judging by how they decommissioned Mac [TS]

  homepage I'm I don't have great hope [TS]

  that they're going to help us preserve [TS]

  our stuff in any particular way so it's [TS]

  kind of depressing at least iWeb I think [TS]

  you can export it to an FTP server and I [TS]

  think you're an exporter does local HTML [TS]

  or something like that so you won't lose [TS]

  your stuff but I don't know we're gonna [TS]

  use for the equivalent that because the [TS]

  reason I use iWeb which is an awful [TS]

  awful program you should never use it by [TS]

  the way but the reason I use it is [TS]

  because it integrates our my family [TS]

  rather use it as integrates with the [TS]

  iLife applications and someone who [TS]

  doesn't know any HTML can just drag a [TS]

  bunch of images out write a little blog [TS]

  post and you know and put it on its way [TS]

  I think my wife in particular now has [TS]

  more than enough skills to be able to [TS]

  use like a flash uploader like you do [TS]

  when you know Shutterfly or facebook or [TS]

  whatever to do the same thing but we're [TS]

  back when we started doing this it was [TS]

  just easier to say all right you know [TS]

  how iPhoto works well here's all your [TS]

  iPhoto stuff and just drag it onto the [TS]

  page versus using one of those stupid [TS]

  uploader things you know so I'll be kind [TS]

  of sad to see the idea of an application [TS]

  like iWeb go away and I'm just [TS]

  is this a guarantee that iWeb is going [TS]

  away I mean I just assumed I mean like [TS]

  it's hosted on mobile me hosting and no [TS]

  part of the iCloud offering was like and [TS]

  we'll host web pages for you like they [TS]

  never said that at any point you know so [TS]

  there were there were a lot and a lot of [TS]

  people have emailed us or asked on [TS]

  Twitter you know what what is going to [TS]

  happen with that I did dug up early on [TS]

  that little article from Apple that [TS]

  basically said you know this is good for [TS]

  another couple months but it doesn't [TS]

  doesn't really answer any of those [TS]

  questions do you think that the number [TS]

  of people that were actually just using [TS]

  those services whether it's iWeb or [TS]

  whatever kind of hosting that there just [TS]

  weren't enough people doing it to matter [TS]

  to Apple that that they felt like well [TS]

  it you know [TS]

  only few people use it so we can get rid [TS]

  of it well I think they just want clean [TS]

  breaks like their apples always big [TS]

  about the clean break and I certainly [TS]

  disdain the job show for mobile me he [TS]

  wants that out of his sight out of mind [TS]

  stops like yeah I firstly yeah you're [TS]

  right I don't think there are a lot of [TS]

  people using I don't think there are a [TS]

  lot of people using mobile me period and [TS]

  is even a smaller fraction was using [TS]

  these particular services and they've [TS]

  already shown with that Mac home page [TS]

  when they decommission that they don't [TS]

  mind telling people like you got six [TS]

  months to get your crap out of there and [TS]

  then we're just gonna take it offline we [TS]

  don't care where you go but you can't [TS]

  stay here you know that they did that [TS]

  with that and with moldy homepage or [TS]

  with Mac homepage I think they're gonna [TS]

  do the same thing with with mobile meat [TS]

  but the jury's still out because I [TS]

  haven't said anything one way or the [TS]

  other and they have you know until June [TS]

  2012 to decide what they're gonna do so [TS]

  maybe the most likely they haven't even [TS]

  decided yet you know this one the next [TS]

  site about iCloud iCloud is free it was [TS]

  a phrase used often he was the big [TS]

  keynote transition with the big giant [TS]

  free word comes down and smashes the $99 [TS]

  from mobile mates and you get you know [TS]

  email contacts and calendar syncing for [TS]

  everybody for free how Lou you because [TS]

  Tom Mac and MobileMe were so horrible we [TS]

  had to pay $99 a year and you can add an [TS]

  additional email address for like 10 [TS]

  bucks a year which is insane [TS]

  anyway 10 dollars for an email address [TS]

  right but then that person wouldn't be [TS]

  able to sync their email contacts and [TS]

  calendar there would only Stoney be one [TS]

  eye disk you know so like well you know [TS]

  so I could sink my stuff but my wife [TS]

  could unless we bought the family plan [TS]

  which is like 150 bucks it was just all [TS]

  it was like in a fantasy land [TS]

  right but when he said iCloud is free I [TS]

  remember thinking [TS]

  tweeting at the time like you know uh [TS]

  Apple thinks iCloud is so good they're [TS]

  gonna make you pay for you know and I [TS]

  kept waiting for the other shoe to drop [TS]

  and so they went through this whole [TS]

  thing of like well there's three other [TS]

  apps and then three more apps and [TS]

  there's documents in the cloud and also [TS]

  stuff but I was like no Apple has to get [TS]

  paid right then I couldn't do anything [TS]

  out of the goodness of their heart there [TS]

  has to you know it's not charity and it [TS]

  doesn't do ad supported stuff and at [TS]

  some point they explicitly said on by [TS]

  the way in our mail there's no ads like [TS]

  so sticking it to Google you know now [TS]

  it's not ad supported isn't it and we're [TS]

  telling you all this stuff is free how [TS]

  are they going to get money right and [TS]

  finally the very very end and I thought [TS]

  it was super clever because I did not [TS]

  predict this the way the way they're [TS]

  going to get paid to say iCloud is free [TS]

  but you know what cost 25 bucks a year [TS]

  iTunes Match right and they give it a [TS]

  different name and it's like well it's [TS]

  it's vaguely related to iCloud but no [TS]

  iCloud is free you see iTunes Match is [TS]

  $25 but items matches you know it's so [TS]

  incredibly attractive because they are [TS]

  the only company that did the deals with [TS]

  the record companies it's like legal [TS]

  free and clear and by the way we'll [TS]

  upload all your crazy music that we [TS]

  can't match which was my big concern I [TS]

  thought there's no way in hell they [TS]

  would do that I don't know how they song [TS]

  that was I was like how how is iTunes [TS]

  Match going to help me because I have [TS]

  things like you know anime soundtracks [TS]

  are like video game music remixes that [TS]

  are never ever ever going to be on the [TS]

  iTunes music store and they are never [TS]

  gonna Majan that's what I listen to a [TS]

  lot of the time these really obscure [TS]

  things that you know nobody else likes [TS]

  slow you know knows about or has up in a [TS]

  store somewhere is it just like a sound [TS]

  of modem connecting or something they [TS]

  listen to you don't well you're not [TS]

  you're not a really a video gamer but if [TS]

  you're a gamer you have emotional [TS]

  connections to theme songs from video [TS]

  games I can count I'm on the same page [TS]

  right and so so piece are you listened [TS]

  to like the Frogger scene theme song or [TS]

  dying or something well you start from [TS]

  that premise of like you know the 8-bit [TS]

  music with the bleeps and the boobs and [TS]

  then people do remixes or orchestral [TS]

  arrangements or combinations like that [TS]

  leo C remix that I think is org letter [TS]

  oh the literacy it stands for [TS]

  overclocked remix org is a website [TS]

  that's just filled with videogame [TS]

  remixes and anime soundtracks like [TS]

  you're watching anime that you like [TS]

  there you have interesting soundtracks [TS]

  in the Mario or even just things like [TS]

  movie soundtracks iTunes doesn't have [TS]

  everything and they have you know [TS]

  whatever 18 million songs they don't [TS]

  have everything but if you couldn't [TS]

  listen to like say [TS]

  that's what you're into this week and [TS]

  you listen to you know a new soundtrack [TS]

  or new but remix or even like you know [TS]

  there's illegal mashups you find online [TS]

  from the best of Booty and stuff like [TS]

  that they're not going to be on iTunes [TS]

  or because they're all completely [TS]

  illegal but they're great some weeks [TS]

  that's what I'm listening to right so if [TS]

  iTunes Match had no solution to that it [TS]

  wouldn't be very good well they're gonna [TS]

  upload that for you too [TS]

  you know so they will not upload the [TS]

  stuff they can match that's that was the [TS]

  big selling point you don't have to [TS]

  spend a week uploading of course [TS]

  wouldn't take me a week over FiOS but [TS]

  for regular people it's going to take [TS]

  them a long time to jam all their [TS]

  information online [TS]

  they said no Apple will just scan your [TS]

  stuff match it and say or I found that [TS]

  down there yeah we've got that for you [TS]

  in the cloud found that down there [TS]

  you've got the 40 on the cloud and the [TS]

  stuff they didn't find they'll just [TS]

  upload those 10 songs so it is [TS]

  incredibly attractive offer to get any [TS]

  music you buy anywhere any music you [TS]

  ripped from your CDs anything anywhere [TS]

  in your iTunes library you can listen to [TS]

  everywhere [TS]

  and you just give us 25 bucks a year so [TS]

  it's recurring revenue I'm sure out of [TS]

  that 25 bucks the record companies are [TS]

  getting paid Apple's getting paid I [TS]

  don't think it's covering their costs [TS]

  but I think they finally have have come [TS]

  become good come to peace becomes a [TS]

  terms with the idea that online is gonna [TS]

  be a bit of a cost center for them okay [TS]

  I remember talking to somebody that [TS]

  mobled me way back when when I wrote [TS]

  some some really nasty thing about [TS]

  mobile me because it was pissing me off [TS]

  and someone from the MobileMe team was [TS]

  talking to me and I asked does the [TS]

  MobileMe team have to make money like [TS]

  are they responsible for you know profit [TS]

  and loss or whatever now there was that [TS]

  fortune story recently that said that [TS]

  people inside Apple are not responsible [TS]

  for profit and loss really within the [TS]

  departments but it's still an awareness [TS]

  of like are you expected to make money [TS]

  like at the end of the day like or you [TS]

  know and the MobileMe guy said yeah [TS]

  we're you know we're expected to like [TS]

  cover our costs you know it's not again [TS]

  it's not a charity right but that five [TS]

  hundred million dollar datacenter and [TS]

  all the bandwidth and all the stuff like [TS]

  that there's no way I can show this away [TS]

  maybe I don't know what their numbers [TS]

  are like do they think enough people are [TS]

  gonna sign up for iTunes Match at 25 [TS]

  bucks a year that's going to pay for [TS]

  whatever they have to pay to all the [TS]

  record labels plus cover all their [TS]

  hosting costs for the free iCloud I [TS]

  don't know I haven't done the math on it [TS]

  it doesn't it seems to you like it's not [TS]

  enough money oh it's definitely oh it's [TS]

  definitely not enough [TS]

  money but here so here's a question but [TS]

  something I just want to address and see [TS]

  if you know the answer if you've been [TS]

  able to deduce the answer and that is [TS]

  let's say you do this iTunes Match right [TS]

  you pay your twenty five bucks yep [TS]

  let's say you've got I don't know if I [TS]

  what's a reasonable amount of gigs of [TS]

  music to have five ten I don't know say [TS]

  today it stands one twenty twenty yeah [TS]

  so you go through and you you you go [TS]

  through and it finds data you know it [TS]

  finds says oh I I can get 85% of that [TS]

  you pay your twenty five bucks now [TS]

  you've got you know whatever it is [TS]

  fifteen gigs are more in the cloud now [TS]

  you can download that to your iPad you [TS]

  can download that to your iPhone your [TS]

  other Mac's right all from the cloud and [TS]

  then you're actually maybe even getting [TS]

  higher bitrate higher quality music than [TS]

  you might have ripped it yeah I forgot [TS]

  to mention that yeah they also you know [TS]

  they match the song they're not matching [TS]

  the file so if you have a crappy version [TS]

  of a song they've got a better one they [TS]

  let you listen to that right so you may [TS]

  have ripped it at 64 for uh you know who [TS]

  knows 128 who knows what you did right [TS]

  and they're gonna know we'll give you [TS]

  this high-quality one so here's the [TS]

  question let's say that the Year comes [TS]

  up and you say ah I can't afford it or I [TS]

  don't want to renew or I'm not really [TS]

  using this you keep those tracks right [TS]

  or do they go away do they get taken for [TS]

  good you keep which tracks alright with [TS]

  256 is yeah are they still in in the [TS]

  iCloud for you are they still in your [TS]

  iCloud are they still stand down on your [TS]

  devices and they're yours once you get [TS]

  them I'll have to try that I haven't [TS]

  because I haven't actually tried it yet [TS]

  but here's my thing about like the [TS]

  previous discussion about what iCloud [TS]

  actually does that it's actually making [TS]

  a date the data move around between your [TS]

  devices versus we've got one copy of [TS]

  your data it's in the cloud and you can [TS]

  view it or stream it from that location [TS]

  now I would imagine that it's going to [TS]

  send you like you know the whole 256 [TS]

  kilobyte AAC file right like if for [TS]

  example if you were to go on to a brand [TS]

  new device you just bought an iPhone and [TS]

  you you know start listening to music [TS]

  and iCloud it's not gonna be streaming [TS]

  it from iCloud you know it's kind of [TS]

  eventually I would assume copy all those [TS]

  songs down to your I'm just again I'm [TS]

  just speculating but like based on how [TS]

  document [TS]

  in the cloud everything else works it [TS]

  seems to me that no I wouldn't say that [TS]

  like iTunes Match has to be necessarily [TS]

  anyway related to documents in the cloud [TS]

  but just based on their idea of like [TS]

  pushing document between it seems like [TS]

  you would have the file and it's DRM [TS]

  free and I suppose they could try to [TS]

  yank it away from you but I don't think [TS]

  so I think everything that happens stays [TS]

  and I think if you were to stop paying [TS]

  all you would lose is that now when you [TS]

  buy a song in your iPhone it doesn't [TS]

  suddenly appear on your Mac like that's [TS]

  what you're losing right right you're [TS]

  losing that synchronization so it's not [TS]

  so much about you know because you you [TS]

  already had the rights to that one song [TS]

  like even if it wasn't something in the [TS]

  iTunes Store like assume you you ripped [TS]

  something from a CD that Apple doesn't [TS]

  own you know that's your song you could [TS]

  already put it on your iPhone your iPod [TS]

  your iPad you can already do that now [TS]

  right so it's not in something new [TS]

  you're getting all you're getting is the [TS]

  you don't have to do it manually you [TS]

  don't have to synchronize all your stuff [TS]

  and copy it around and it will go [TS]

  through this intermediary point and do [TS]

  it for you so I'm assuming you keep all [TS]

  that stuff and and if they upgraded you [TS]

  I'm assuming you keep the upgrades but [TS]

  we're all just guessing it's they'd have [TS]

  to be able to keep them it's just it [TS]

  just seems like the way Apple does [TS]

  things is we copy your stuff around from [TS]

  place to place not we have one copy of [TS]

  it that you can access sometimes then we [TS]

  take away your access right so that that [TS]

  transitions nicely into what iCloud is [TS]

  not doing and what I Khaled is [TS]

  definitely not doing I don't remember [TS]

  this is in the keynote it's just in my [TS]

  notes but one thing is the only not [TS]

  doing is storing all your data so for [TS]

  example it is not backing all your stuff [TS]

  up right even though they said it'll be [TS]

  backups for your iPhone and if you lose [TS]

  your phone just go to a new phone typing [TS]

  username password and all your stuff is [TS]

  there when they say all your stuff like [TS]

  if you look at the size of your iTunes [TS]

  backup you know your iphones backup in [TS]

  itunes like look you know it's in i [TS]

  don't know somewhere into like you know [TS]

  library application support something or [TS]

  other music whatever the backups are [TS]

  only a couple hundred Meg's because [TS]

  they're not making a separate copy of [TS]

  all your music because that's already in [TS]

  your iTunes library they're not making a [TS]

  separate copy of all the iPhoto stuff [TS]

  that sync there but that's already the [TS]

  iPhoto library they're only backing out [TS]

  basically your apps and whatever [TS]

  application specific data you happen to [TS]

  have in your phone that's not actually a [TS]

  lot so when they say they're backing up [TS]

  your phone they're not like they're only [TS]

  backing it up enough to restore its [TS]

  state to the way it was so I I doubt [TS]

  they're you know for example they're not [TS]

  backing out [TS]

  all the iTunes music that's on your [TS]

  phone because that would be gigantic [TS]

  because they know they can get that [TS]

  again down from you know they can get it [TS]

  from synchronizing through your Mac up [TS]

  through the cloud down to your other [TS]

  thing or through iTunes Match or any [TS]

  other type of service alright and for [TS]

  the Mac stuff forget it they're [TS]

  certainly not letting you shove all your [TS]

  iPhoto library up there and I think most [TS]

  people's Macs iPhoto library is the [TS]

  largest consumer of disk space that's [TS]

  certainly true online you know because [TS]

  that photo stream thing they have that [TS]

  only stores photos for 30 days and the [TS]

  synchronizing down stuff then only [TS]

  synchronize a thousand of those for the [TS]

  latest a thousand photos down to your [TS]

  iPad and your iPhone and your Apple TV [TS]

  so if your Mac blows up and you didn't [TS]

  have a backup [TS]

  your crap is not an iCloud it's not [TS]

  you're not saved by a Glock you don't [TS]

  buy a new Mac plug it and put in your [TS]

  iCloud information and get all your [TS]

  stuff back you absolutely do not unless [TS]

  I guess you have less than thousand [TS]

  photos all of which have been taking the [TS]

  last 30 days you know what I mean the [TS]

  thing that you're really Sol at that [TS]

  point yes so that's listening to this [TS]

  don't assume iCloud stopped you still [TS]

  have to do backups goals do you think [TS]

  that will change do you think that will [TS]

  change do you think that they'll they'll [TS]

  have an add-on whether it's five bucks [TS]

  or whatever I mean they'll have [TS]

  something that says yeah all you have to [TS]

  you have to charge for that I think [TS]

  right now they're pushing they want [TS]

  adoption and like he was saying we want [TS]

  to make it free so everybody will use it [TS]

  now there is a five gigabyte limit on [TS]

  stuff in the cloud and that only that [TS]

  includes things like mail documents and [TS]

  and backups but not like again they mean [TS]

  your phone backups the backup of just [TS]

  the minimum amount of stuff they need to [TS]

  restore your phone when they can get the [TS]

  other stuff from other locations but [TS]

  that five gigabytes does not include [TS]

  photo streams so it doesn't include your [TS]

  30 days for the photos it does not [TS]

  include purchased music I don't know if [TS]

  that extra adjective there means that it [TS]

  does include music so you didn't buy [TS]

  through the iTunes store does that count [TS]

  towards your quota I don't know doesn't [TS]

  include it doesn't include purchase [TS]

  music apps or books so those all do not [TS]

  count towards your quota so maybe [TS]

  possibly your unpurchased music counts [TS]

  towards your quota but the thing is that [TS]

  five gig limit even though they didn't [TS]

  say is in the keynote very quickly from [TS]

  you know press and various other people [TS]

  asking Apple Apple was pretty open and [TS]

  saying you will be able to pay for more [TS]

  space we just haven't decided and [TS]

  pricing it and of course I'll say but [TS]

  it'll be very competitive and blah blah [TS]

  blah so even the a they're not backing [TS]

  up your stuff and B the stuff they are [TS]

  letting you put on there has a 5 gig [TS]

  limit and you have to pay [TS]

  if you want more than that now I don't [TS]

  know if it'll be like a monthly thing or [TS]

  yearly or what it'll be like but it's [TS]

  kind of like Dropbox you know where if [TS]

  you can stay under the cap it's free if [TS]

  you go over you got to pay and I just [TS]

  want to see what their pricing is gonna [TS]

  be like on that but let's just reiterate [TS]

  this I mean you kind of set it the [TS]

  people who I think we're thinking or [TS]

  hoping that iCloud was going to be the [TS]

  Dropbox killer it Dropbox really doesn't [TS]

  have anything to be concerned about at [TS]

  this point because the only way that you [TS]

  can store data from an application on [TS]

  iCloud is if that application supports [TS]

  and uses the iCloud API to do that and [TS]

  what that means is if you're using [TS]

  anything and I work for example and that [TS]

  was the one they were talking about the [TS]

  most which is probably the only one that [TS]

  can do this right now in other words you [TS]

  launch pages you have iCloud set up you [TS]

  create a document it's just there it's [TS]

  up there on the cloud whenever you make [TS]

  a change it's pushed up there if you go [TS]

  grab your iPhone or your iPad and launch [TS]

  pages on that you'll see that new [TS]

  document if you make changes it's up on [TS]

  the cloud to you'll see those on your [TS]

  computer etc but in order to so it's not [TS]

  like Dropbox where that's just a folder [TS]

  what do you want to put in there put [TS]

  whatever you want in there organize it [TS]

  however you want to and it'll get synced [TS]

  up and down and everywhere that's [TS]

  Dropbox this is not like that you you [TS]

  don't have I'm sure somebody will [TS]

  eventually come up with some kind of app [TS]

  to do this but as it stands right now [TS]

  you don't have just a folder to throw [TS]

  stuff into you have an application which [TS]

  has its own understanding of files that [TS]

  it manages which it handles pushing up [TS]

  and pulling from the iCloud service yeah [TS]

  I think this is another example [TS]

  positioning because they definitely said [TS]

  we didn't want to just do a better I [TS]

  diss contrasting but they basically said [TS]

  we didn't want to make a big directory [TS]

  full of stuff that we synchronized now [TS]

  it's interesting that they said that [TS]

  because one of the reasons people love [TS]

  Dropbox I think is this their slogan or [TS]

  is this someone else who's talked about [TS]

  Dropbox but they're saying why did [TS]

  Dropbox succeed you know because they [TS]

  made maybe was Joel Spolsky you set all [TS]

  this like they didn't people didn't want [TS]

  like some really complicated thing they [TS]

  just wanted a folder that syncs its [TS]

  folder on my desktop I put stuff in it [TS]

  syncs and anytime I said yeah but what [TS]

  about this what about you know having [TS]

  ability to partition things off and [TS]

  share things involve law and eventually [TS]

  Dropbox did it some of those features [TS]

  but it's like no it's a folder that [TS]

  syncs period end of story [TS]

  it's simple people can understand [TS]

  folders and Dropbox has been wildly [TS]

  successful so I was interesting to hear [TS]

  Apple say we do not want to make you a [TS]

  folder that syncs despite the fact that [TS]

  the one product that makes you a [TS]

  brain-dead folder that syncs everybody [TS]

  loves it we're not making that right [TS]

  because they didn't want there to be [TS]

  some other thing that you learn Steve [TS]

  Jobs kept hammering home saying it's in [TS]

  the applications there's no new thing to [TS]

  learn you just have like a new button in [TS]

  your applications I think it's very [TS]

  smart and typically Apple where you know [TS]

  as simple as Dropbox is it's a folder [TS]

  that sync they know that there are a lot [TS]

  of people out there just don't [TS]

  understand folders period you know if it [TS]

  leaves there docker somehow they lose it [TS]

  on the desktop they don't know where the [TS]

  hell anything is anymore like no it's in [TS]

  your applications you know but you know [TS]

  what else you know what else this does [TS]

  is it also and maybe this is you have to [TS]

  think Apple thinks about this thing if [TS]

  you look at the average size of a Pages [TS]

  document now keynote is certainly going [TS]

  to be bigger but you know if you think [TS]

  about the size of your average pages or [TS]

  numbers documents they're not that big [TS]

  they're way different from what people [TS]

  are doing on Dropbox and in a way yeah [TS]

  you know they are doing a lot of things [TS]

  with music and iCloud but that's that's [TS]

  kind of a different story as far as just [TS]

  data like you could upload you know the [TS]

  ISO of some large game or operating [TS]

  system or whatever it was and and upload [TS]

  things to iCloud and just totally [TS]

  dominate the space even if you had to [TS]

  pay for it I just feel like Apple [TS]

  doesn't want to be in that business they [TS]

  want to say they want to create a [TS]

  service that's 100 percent supportive of [TS]

  us using their apps the way they [TS]

  envision us using them or a third party [TS]

  or a third party a party app a third [TS]

  party API but the thing I was getting at [TS]

  with positioning though yeah under the [TS]

  covers like bottom line it's not magic [TS]

  there's some directory somewhere with [TS]

  files from which they leave your [TS]

  computer and go up to the cloud you know [TS]

  what I mean [TS]

  like as you said someone thinking coming [TS]

  with an app like this there's a folder [TS]

  somewhere that syncs is what I'm saying [TS]

  right you know or multiple folders or [TS]

  what [TS]

  like there's no avoiding you know [TS]

  there's no magic happen here the file [TS]

  system Silla file system the trick is [TS]

  that users don't ever have to know or [TS]

  see that folder like it's invisible to [TS]

  them they never have to deal with it is [TS]

  not like Dropbox but but practically [TS]

  speaking the difference between Dropbox [TS]

  and I clouds file storage [TS]

  you know documents in the cloud and [TS]

  Dropbox is just tiny details of like [TS]

  what is the particular protocol that you [TS]

  use how do you do your diffs you know [TS]

  how do you deal with the data versus [TS]

  metadata stuff like that you know is it [TS]

  was actually an implementation very [TS]

  similar to Dropbox in terms of like the [TS]

  the high-level view of what actually [TS]

  happens you know about getting into the [TS]

  particular details but it's you know the [TS]

  genius of Apple is to figure out that [TS]

  it's not a technical problem it's a way [TS]

  of framing it and if we could just frame [TS]

  it in this different way the fact that [TS]

  the underlying implementation is broadly [TS]

  similar to Dropbox does not mean that we [TS]

  have to present a product that is [TS]

  anything like Dropbox and that was [TS]

  really smart I thought now the real [TS]

  thing that burned me in the the iCloud [TS]

  thing is that they went through that [TS]

  whole thing and still no didn't address [TS]

  in any way at all the problem that we [TS]

  talked about in the NOAA iLife is an [TS]

  island episode for the people who didn't [TS]

  hear that the basic idea is that when [TS]

  families use iLife you know the husband [TS]

  takes picture of the kid the wife takes [TS]

  a picture of the kid but the wife can't [TS]

  sync her iPhone wife's iPhone syncs to [TS]

  her computer but the husband's iPhone [TS]

  syncs to his computer but the iPhoto [TS]

  libraries on the husband's computer so [TS]

  then we had to copy the photos from the [TS]

  wife's computer to the husband's but if [TS]

  she made annotations on them there were [TS]

  eight of them that maybe those don't [TS]

  drink it's they're like silos of where [TS]

  you put stuff when when families take [TS]

  pictures there's like a family you know [TS]

  a family photo album that's not dad's [TS]

  photo well my mom thought well um so [TS]

  what happens when you have when you have [TS]

  these people who are the best customers [TS]

  of Apple who have multiple Macs in their [TS]

  house and everybody has a Mac right is [TS]

  that you know they their stuff is [TS]

  stranded where yeah on our particular [TS]

  thing and you have to end up like having [TS]

  if you're disciplined say okay dad's [TS]

  computer is the iPhoto computer and if [TS]

  you have any pictures anywhere [TS]

  everyone's iPods have to sync with dad's [TS]

  computer all on the same account and if [TS]

  you have any pictures on any of your [TS]

  cameras plug it into dad's computer and [TS]

  put them there and that will be our [TS]

  family I've you know finally iPhoto [TS]

  computer and that's not practical and [TS]

  it's stupid and it [TS]

  punishing apples backs customers now [TS]

  with the photostream thing is they're [TS]

  still in silos mom takes pictures of her [TS]

  kids and they instantly sync up to mom's [TS]

  iCloud and down to mom's iPhoto library [TS]

  dad takes pictures they go up to dance [TS]

  iCloud down to dad's iPhoto library you [TS]

  still have these silos of pictures and [TS]

  it's like no recognition of how real [TS]

  people in the real world are using their [TS]

  products their best customers [TS]

  oh so that really annoyed me I continue [TS]

  to wait for that like like I said in the [TS]

  show and when I first came out it's like [TS]

  yeah well it's obvious what they missed [TS]

  here is that there's no good way for [TS]

  families to use this but back then it [TS]

  was like well how many Macs are in the [TS]

  house not many people have multiple [TS]

  computers so and so forth but then [TS]

  version 2 came out in version 3 you know [TS]

  what over the years they were they [TS]

  skipped a couple years here and they're [TS]

  just version for what I don't know what [TS]

  number we're up to on my life but it is [TS]

  way way overdue to have that ability for [TS]

  either the iLife suite to work the way [TS]

  families do and it really hurts to have [TS]

  this brand new awesome cloud thing come [TS]

  out and still be stuck in silos like [TS]

  this was your opportunity to unify make [TS]

  a new version of my life that works with [TS]

  us have like a shared cloud you know but [TS]

  no still silos so I now continue to [TS]

  patiently wait for Apple to address the [TS]

  new my life is an island thing I have [TS]

  nothing particular to add about [TS]

  predictions of what that's going to come [TS]

  or not I will just continue to patiently [TS]

  wait as I have been for many years so [TS]

  the final thing I have an iCloud is that [TS]

  after all this stuff they said a lot of [TS]

  things that sounded right a lot of [TS]

  people were tweeting when it happened [TS]

  like this is exactly what John was [TS]

  talking about of the hyper creping with [TS]

  the cloud at the top and said the cloud [TS]

  is a source of truth like isn't that [TS]

  exactly what you were asking for as I [TS]

  hope I expressed before I think there is [TS]

  a disconnect between what Google does [TS]

  and what Apple was saying it does [TS]

  despite the fact that there are some [TS]

  underlying similarities this is a [TS]

  different philosophy and actually I [TS]

  think a different a little bit of a [TS]

  different technical reality going on [TS]

  here but aside from that it's clearly [TS]

  better than than the idea they had [TS]

  before which was this crappy hundred [TS]

  dollar thing with one account that [TS]

  didn't scale the families that's one [TS]

  thing I glad I was done at least give [TS]

  everyone you know their own contacts and [TS]

  email and stuff like that so I applaud [TS]

  them for that even if it's not exactly [TS]

  the model the Google uses and that I [TS]

  held up is the ideal situation but it [TS]

  all comes down to speed and reliability [TS]

  because you know the fourth [TS]

  because you know the fourth [TS]

  time there trying this you know this can [TS]

  all be great everything shoot can be you [TS]

  know the big data center say you you you [TS]

  love exactly how they describe that you [TS]

  want everything that works like that but [TS]

  if it's slow or unreliable or screws [TS]

  things up or you know eggs for example [TS]

  duplicates all your contacts or wipes [TS]

  them all out and you can't figure out [TS]

  what's going on because something's [TS]

  happening in a service you have no [TS]

  control of that's going to be a shame [TS]

  and I'm gonna say like 50 percent of [TS]

  this 50 percent of this at least is [TS]

  reliability speed and historically Apple [TS]

  has just not been good with those things [TS]

  and it's a lot of the reason why people [TS]

  like me like Google because you know the [TS]

  UI is clunky and sometimes it's ugly and [TS]

  they do weird things and there are ads [TS]

  but their servers are up there fast they [TS]

  scale it's not like Twitter where you [TS]

  know there was a dark period of three [TS]

  years where Gmail was constantly down no [TS]

  they Google has their act together in [TS]

  this regard and thus far Apple has not [TS]

  so I am I'm cautiously pessimistic let's [TS]

  say I'm still fearing the worst but [TS]

  there is hope so you know we'll just [TS]

  have to see what it's like you know I [TS]

  again I haven't actually used this thing [TS]

  I mean too busy don't need a new hope [TS]

  you would say is that safe to say you [TS]

  have a new hope I don't know if I would [TS]

  say that it also like thanks Shopify [TS]

  comm for making this show possible they [TS]

  are great supporter of hypercritical and [TS]

  our other shows Shopify is the absolute [TS]

  best way to sell anything online I for [TS]

  people who are designers you can go [TS]

  ahead and customize the whole thing with [TS]

  HTML and CSS and make it look exactly [TS]

  like your website and if you're not a [TS]

  designer and don't even want to mess [TS]

  with that stuff you can pick from one of [TS]

  their really awesome pre-designed themes [TS]

  it'll make your site look like someone [TS]

  spent a year making it awesome you can [TS]

  of course customize it later if you feel [TS]

  like it and this is a great thing it's [TS]

  totally secure you don't have to worry [TS]

  about managing SSL Certificates they do [TS]

  it all for you they just make it simple [TS]

  it's the easiest way to do it now [TS]

  normally they give you the first month [TS]

  free which is great do you think 30 days [TS]

  free to try it out that that's really [TS]

  nice but because you're affine by 5:00 [TS]

  listener we're going to do something [TS]

  extra special for you go to Shopify calm [TS]

  and when you sign up use the code five [TS]

  by five and you will get three months [TS]

  free I love Shopify you'll love it too [TS]

  go check it out Shopify com [TS]

  that's all got an iPod you know anything [TS]

  else on iCloud no you've you certainly [TS]

  covered it I mean I think it it really [TS]

  is something that for the average person [TS]

  not the Nerds like us and the people who [TS]

  listen to this show really but for the [TS]

  regular human beings who are going out [TS]

  there and buying a new computer and just [TS]

  want to use it and oh I this is really [TS]

  cool it just saves all my stuff up there [TS]

  and it's everywhere and oh that's great [TS]

  and they don't they don't really need to [TS]

  think about the details [TS]

  that's who Apple really has in mind they [TS]

  don't have us in mind for this I'm not [TS]

  saying that we won't use it or that it's [TS]

  not they don't think we'll like it but [TS]

  that they have the regular human beings [TS]

  in mind not they near the Nerds people [TS]

  who don't subscribe to mummies are the [TS]

  target audience for AI class because [TS]

  right people who don't know yes as they [TS]

  said from the people talking to the [TS]

  people the Apple stars mold me is a hard [TS]

  sell they do not sell a lot of copies of [TS]

  MobileMe who buys mold me in a deep do [TS]

  you subscribe to know me I was a mobile [TS]

  me subscriber for I guess about a year [TS]

  and just I hate to say it I just got fed [TS]

  up with it and it was too expensive and [TS]

  I realized that I could sink a lot of [TS]

  the same things that were important to [TS]

  me I really wasn't like a bookmark [TS]

  sinker that just wasn't me but I did [TS]

  like keeping the address-book stuff in [TS]

  sync and you know it really that's what [TS]

  I was mainly focusing on was that and I [TS]

  said you know what I can now address [TS]

  book support syncing with Google and I [TS]

  just synced with Google instead and it [TS]

  works great and it's been working great [TS]

  and I don't have to pay 99 bucks in a [TS]

  year even you're not using it but like [TS]

  you know I've been using it forever you [TS]

  know I would have gotten offered if I [TS]

  could but you know I think rivers still [TS]

  using it you know a lot of nerds Mac Big [TS]

  Mac nerds used MobileMe but iCloud is [TS]

  100% targeted the people who never could [TS]

  never be persuaded to pay $99.00 [TS]

  basically the people you know smarter [TS]

  than us or you know like for example I [TS]

  so kept subscribing just because I use [TS]

  your Jimbo which is an application that [TS]

  no one has even heard of in like the [TS]

  regular world and it uses mobile need to [TS]

  synchronize across computers and I rely [TS]

  on that app so I would pay $99 just for [TS]

  that app alright as interesting to say [TS]

  what's gonna happen to that app I'm [TS]

  assume it will have to adopt the iCloud [TS]

  services but since iCloud is free and [TS]

  since I'm the one who doesn't have to do [TS]

  the development I [TS]

  wait patiently for bare bones to update [TS]

  your Jimbo for iCloud and I love it see [TS]

  I for the record I even though there [TS]

  well I don't know if they say if they [TS]

  advise against it but there's a certain [TS]

  way that you can use yo Jimbo with [TS]

  Dropbox there are some precautions that [TS]

  you need to take if you do it that way [TS]

  yeah yeah I know I've looked into that I [TS]

  just you know I do I don't I don't want [TS]

  to have to think about that but I do [TS]

  know I used to use it with the MobileMe [TS]

  yep and it's it's better with the [TS]

  MobileMe [TS]

  but we'll have to see alright so iOS 5 [TS]

  on I get this through you have something [TS]

  to say about it you know you don't even [TS]

  have an iPhone you're right but I mean [TS]

  have a little bit it's not as long as [TS]

  the iCloud stuff that was the media but [TS]

  although there is some iCloud tie-in as [TS]

  well see what I've talked about but [TS]

  first the notifications so yeah so [TS]

  apples playing catch-up here everyone [TS]

  knows they're playing catch-up [TS]

  the thing about notifications and kind [TS]

  of the reason they took something so [TS]

  long I always thought was that you know [TS]

  that they can't Apple kind of paint [TS]

  itself into a corner with the iOS UI [TS]

  like they figured it out of the way [TS]

  everything is going to work like with [TS]

  iPhone one and with very few exceptions [TS]

  like they've stuck to that there's a [TS]

  little status bar top the application is [TS]

  down below [TS]

  you know there's tab bars navigation [TS]

  bars so on so forth as an on-screen [TS]

  keyboard no physical buttons except for [TS]

  the home button stuff like that but then [TS]

  you notice a bazillion apps the App [TS]

  Store is huge everybody loves it it's [TS]

  very successful but all those apps out [TS]

  there like there's no place to put a [TS]

  notifications UI you know so they put [TS]

  that big blue box over the screen but [TS]

  that's modal like it stops what [TS]

  everything's going on is it put the big [TS]

  blue box over the whole screen [TS]

  where are they going to find a place to [TS]

  put those notifications now palms webOS [TS]

  is you know often cited as having great [TS]

  notifications because they're the [TS]

  persistent they're easy to get to they [TS]

  have a they have a nice display and as [TS]

  actions available for each one and like [TS]

  you know especially back when Palm webOS [TS]

  1.0 came out they were the king of [TS]

  notifications you know unified across [TS]

  all the different services and [TS]

  everything like that but webOS from day [TS]

  one was designed in a way that [TS]

  applications on webOS expect to be able [TS]

  to be squished like when the [TS]

  notification stuff comes up from the [TS]

  bottom of the topic can't remember or [TS]

  comes up on [TS]

  the applications display area gets [TS]

  squished and the application had to be [TS]

  aware of that and you know rejigger [TS]

  themselves to make sure their UI is [TS]

  still like if it's just a single screen [TS]

  or something make sure everything still [TS]

  works and stuff like that [TS]

  yeah but iOS apps aren't like that they [TS]

  expect to have from the status bar down [TS]

  sometimes not even the status bar what [TS]

  are you going to do for you I like how [TS]

  do you pull up the notifications they [TS]

  already use double tap on the one button [TS]

  they've got the triple tap the tap and [TS]

  hold they've used pretty much all those [TS]

  combinations that I've described for [TS]

  various things you know and the the [TS]

  volume buttons like what are you gonna [TS]

  use to bring up notifications and it was [TS]

  difficult to see where they were gonna [TS]

  go the status bar up top it's already [TS]

  filled with stuff you got the little [TS]

  compass icon for locations and your [TS]

  signal strength and the Wi-Fi indicator [TS]

  in little words 18 T or Verizon you know [TS]

  that's that's already kind of full and [TS]

  it's not a great tap target and already [TS]

  when you tap that target it's supposed [TS]

  to bring you to the you know the top of [TS]

  the documents right so and it would be [TS]

  too much to ask you know if you said if [TS]

  Apple said okay notifications are going [TS]

  to squish up from the bottom and now [TS]

  please rewrite all your apps to handle [TS]

  the fact that we're gonna squish your [TS]

  viewport now to be you know smaller than [TS]

  it was before [TS]

  right so the solution which I had to [TS]

  kind of chuckle at when can when I came [TS]

  up on the screen was how does a [TS]

  notification look because they didn't [TS]

  want to put the big blue blocks over [TS]

  your screen so they have the guy plan [TS]

  you know cut the rope during the the [TS]

  thing I said watch I'm going to San [TS]

  notification it's not going to interrupt [TS]

  them like so what the hell's is gonna be [TS]

  well they just take the top you know 16 [TS]

  pixels or 48 pixels I don't know how big [TS]

  it is they just take the top stripe off [TS]

  the screen from the app and they steal [TS]

  it sorry app you're not getting those [TS]

  pixels anymore the OS taking them over [TS]

  and we rotate it around and we show your [TS]

  notification and the app still thinks [TS]

  it's displaying stuff there it's like [TS]

  doo-doo-doo I've got the whole screen [TS]

  and the OS is just simply stolen the [TS]

  pixels away from it [TS]

  I mean transiently obviously the the [TS]

  notification goes away and it can be [TS]

  dismissed but if I was playing a game [TS]

  and a notification came and look you can [TS]

  keep playing your game not if that thing [TS]

  just covered up like the next wave of [TS]

  enemies coming down in the little you [TS]

  know shooter game that I'm doing or I [TS]

  was doing I am conversation or an email [TS]

  and I just covered up the message from [TS]

  the guy that just came in you know what [TS]

  I mean now can't you get my [TS]

  understanding is that and I believe they [TS]

  showed this is you can choose what kind [TS]

  of note [TS]

  occasions you say maybe you can even [TS]

  chose choose what kind of notifications [TS]

  you receive per app perhaps yeah so [TS]

  putting controls on that is good but [TS]

  that's in the end that was their answer [TS]

  to like what if you want to see [TS]

  notifications like if your wife is [TS]

  calling you want it to interrupt [TS]

  whatever it is you're doing but nobody [TS]

  likes to blue boxes because they're just [TS]

  so heavyweight so they try to make a [TS]

  lighter weight so even if you had some [TS]

  fine grain control of what you allowed [TS]

  to go through this is this is the way in [TS]

  which you will be notified sort of [TS]

  asynchronously whenever a notification [TS]

  happens and how much less annoying it is [TS]

  you to you then the blue box will [TS]

  determine how much you want to do it but [TS]

  the second thing that your motivation is [TS]

  obviously is the big problem the blue [TS]

  box this is the exactly dismiss it or [TS]

  something they're gone there was no [TS]

  persistence which is just inexcusable so [TS]

  now they have a way to get your [TS]

  notifications persistently and again [TS]

  they have the question of how do you [TS]

  pull up the thing that shows my [TS]

  persistent notification so we have to go [TS]

  to the home screen and pick an app is it [TS]

  something in the DoubleTap multitasking [TS]

  thing that I have to scroll to the left [TS]

  like where the screen brightness and [TS]

  stuff is and you know the iPad or [TS]

  whatever their solution to that was [TS]

  swipe down from the top which as I [TS]

  understand I'm not an Android person but [TS]

  apparently us exactly what Android it's [TS]

  exactly what entrance yeah and the thing [TS]

  about that is that's a move that would [TS]

  definitely be better with a palm OS [TS]

  style palm OS with a palm style gesture [TS]

  area you know what I mean only has the [TS]

  gesture area in the bottom if the next [TS]

  iPhone had a gesture area where that [TS]

  blank black thing is where it's only [TS]

  housing the FaceTime camera right now [TS]

  and I guess the speaker for your ear [TS]

  they could put a gesture area in that [TS]

  black part to give you a little bit more [TS]

  runway for that gesture because again if [TS]

  you accidentally hit that status bar [TS]

  like you try to do a swipe but it [TS]

  registers that tap on the status bar you [TS]

  just zoom to the top of the document [TS]

  your reading in Safari or whatever they [TS]

  can piss you off [TS]

  and Marco actually added us an explicit [TS]

  featured instigator which is great where [TS]

  if you tap the top bar they say did you [TS]

  really mean to go to the top or do you [TS]

  want to go back to where you are and I [TS]

  blessed that feature every time it [TS]

  accidentally happen so I can imagine [TS]

  someone trying to look at the [TS]

  notifications real quick now you can use [TS]

  that top black area where the the [TS]

  FaceTime macrophage time camera is as [TS]

  your runway for swiping and that may [TS]

  help you do a clean swipe but it's not [TS]

  detecting your finger until it hits the [TS]

  status bar so this will have to see [TS]

  improv [TS]

  this how how much of a problem this [TS]

  actually is uh but I do think that there [TS]

  have been rumors of Apple adding gesture [TS]

  areas to their phones or whatever and [TS]

  that's the that's like the only place [TS]

  left on this device because I certainly [TS]

  don't want this all I don't want to add [TS]

  more buttons so what else can you add to [TS]

  this thing well they do have those black [TS]

  regions on the top and bottom that are [TS]

  currently mostly inert and they could [TS]

  make them sense touch in a way that like [TS]

  it's a nice to have but the phone [TS]

  doesn't rely on it and maybe you know [TS]

  maybe just helps with that particular [TS]

  gesture may tell them that don't that [TS]

  we're do that you say that but they'll [TS]

  never be there Never Say Never [TS]

  uh I mean there was the rumors of them [TS]

  ditching the home button and making it [TS]

  touch I think that is more crazy than [TS]

  adding gesture because the gesture area [TS]

  say you you never know it's there don't [TS]

  know it exists they could still use it [TS]

  in subtle ways to figure out the intent [TS]

  of the user pulling at their device you [TS]

  don't I mean doesn't need to be an [TS]

  interface element like a button that you [TS]

  interact with hmm that you're conscious [TS]

  of it can just be something that makes [TS]

  it makes the phone feel more magical [TS]

  like how did it know that was my intent [TS]

  well actually we're sensing your fingers [TS]

  even when they're off the screen you [TS]

  know what I mean all right uh what else [TS]

  on iOS PC free that's been a long time [TS]

  coming cutting the tether no need to [TS]

  plug this thing into your computer it's [TS]

  not just the set up thing that was what [TS]

  they said if it's a shame when you buy [TS]

  this device you have to plug it in but [TS]

  this is the post PC era why do you have [TS]

  to plug it in but just everything [TS]

  over-the-air updates over and this is [TS]

  iCloud related because even you know [TS]

  they talked about this before iCloud [TS]

  actually but it was clear that to do [TS]

  this you need something you need [TS]

  something that's always on that is your [TS]

  thing that your phone syncs with and [TS]

  that's basically iCloud or you know [TS]

  iCloud is an umbrella terms the number [TS]

  of things that are behind that month [TS]

  that name technically speaking are many [TS]

  different services many of which have [TS]

  absolutely nothing to do with each other [TS]

  except for the fact they're all [TS]

  described with iCloud and so in this [TS]

  case I OS 5 is the magical thing but [TS]

  yeah but it's talking to things that are [TS]

  under the umbrella of iCloud but being [TS]

  able to over-the-air updates of the OS [TS]

  of applications having your application [TS]

  sync but just not having a plug in that [TS]

  stupid dock connector hallelujah and we [TS]

  did a show about the dock connector and [TS]

  how much I hate it and this means the [TS]

  dock connector can slowly it can finally [TS]

  fade into the dust [TS]

  history to be replaced by simply [TS]

  something that charges the iPhone maybe [TS]

  inductive charging maybe just a [TS]

  thunderbolt port and the charges to [TS]

  think because once you can do all your [TS]

  syncing then alright but they're still [TS]

  there are still people who will always [TS]

  want to sync with a connection there are [TS]

  people who might not have I mean it's [TS]

  weird also no one wants to sync with the [TS]

  connection the real thing is that [TS]

  there's an ecosystem of devices that [TS]

  connect every net remember that syncing [TS]

  won't happen unless you've got power [TS]

  plugged into it it won't sink without [TS]

  that it won't you won't like how you buy [TS]

  an application on your iPhone uh [TS]

  and on your other eye on your other [TS]

  iPhone or and your other ipod touch that [TS]

  application won't sink to it my [TS]

  understanding is that maybe I got this [TS]

  wrong so I'm you know I don't need an [TS]

  email about it but you can tell me or [TS]

  the chatroom [TS]

  can tell us my understanding though was [TS]

  that in order for you to do that kind of [TS]

  syncing that it wants to be plugged in [TS]

  when you're doing the syncing like power [TS]

  I'm not positive that that's required to [TS]

  in every event you know what I think [TS]

  about it [TS]

  max will yell at you if you try to do [TS]

  software update and then shell again [TS]

  like if you have laptop it'll say hey [TS]

  you know this might take a while and [TS]

  it's going to burn a lot of battery [TS]

  because we to use your disk you're sure [TS]

  you don't want to plug in Sawle right I [TS]

  can imagine them having something in [TS]

  that area but the key point is that they [TS]

  don't have to pull the data over the USB [TS]

  cable anymore they can do over your [TS]

  Wi-Fi wouldn't it be much much faster to [TS]

  pull data over USB than it always been [TS]

  it will I mean what if what if you're on [TS]

  a camping I don't know what's what's [TS]

  that what's the 802 11 n versus if [TS]

  you're on a camping trip and and you you [TS]

  forgot to you know you downloaded some [TS]

  podcasts and you want to convert you [TS]

  know you want to get them on your your [TS]

  iPhone and you're too far from a signal [TS]

  to get it and you don't want to have to [TS]

  set up a network that's a laptop because [TS]

  you don't know how to do it and it [TS]

  should land sync them and if it can't [TS]

  land sync them it's use airdrop the the [TS]

  peer-to-peer Wi-Fi ad-hoc connection [TS]

  between you know all I'm saying is [TS]

  they're still people there's going to be [TS]

  edge cases out there people who just [TS]

  want to do it the old-fashioned way they [TS]

  don't I mean like like sided I just not [TS]

  plug-in dock connectors not going away [TS]

  just because there's so many products [TS]

  plug into the dock connector and [TS]

  certainly that's that'll remain the only [TS]

  thing they ship what the thing is going [TS]

  to be dock connector cable it someone of [TS]

  the chatroom points out that the PC free [TS]

  thing has a lot to do with also that the [TS]

  people aren't syncing their stuff [TS]

  anymore don't know where he's getting [TS]

  this information from but anecdotally [TS]

  you can imagine if someone will buy an [TS]

  iDevice iPod and iPad an iPhone plug it [TS]

  in when they first get it and then never [TS]

  plug it into the computer ever again [TS]

  only thing they ever plug it into is [TS]

  wall socket or you know the wall [TS]

  connector thing to charge it it never [TS]

  touches their Mac again and they do buy [TS]

  all their stuff on it they watch netflix [TS]

  on it to download apps on Apple II never [TS]

  ever connected their computer again and [TS]

  I know people who do this I don't know [TS]

  what the percentages are but but it's [TS]

  true that it does happen and all of us [TS]

  knew that was just kind of perverse that [TS]

  these devices that are supposed to be [TS]

  post-pc devices are so reliant on on the [TS]

  PC so thumbs up for PC free I guess we [TS]

  will have to try it and see what the [TS]

  reality is and how what things still [TS]

  require being plugged in for and how you [TS]

  know untethered you can really go [TS]

  you know I messages I said I message DRI [TS]

  messages I have it singular here but I [TS]

  think I think it's iMessage but I don't [TS]

  know people know what you're talking [TS]

  about [TS]

  oh yeah I've heard I've even heard it [TS]

  called AI messenger yeah I just like the [TS]

  eye touch right so I don't think I don't [TS]

  think it matters but this is great this [TS]

  is their big aerial assault on [TS]

  BlackBerry's messaging thing my question [TS]

  for you is are we going to get a Mac [TS]

  client for this or is it going to just [TS]

  work with our chatter FaceTime please [TS]

  answer oh geez [TS]

  I'm gonna say it's so hard to call [TS]

  because like they made FaceTime and [TS]

  you're like but why is this a separate [TS]

  app why doesn't this why didn't you just [TS]

  make I chat support this so you've got a [TS]

  chat [TS]

  we've got FaceTime and now we've got [TS]

  iMessage so it's three non-interoperable [TS]

  you know I don't understand what their [TS]

  messaging strategy here I mean I love I [TS]

  love the fact that you have this on on [TS]

  any iOS device I mean it's it's genius [TS]

  it's pure genius because all of us hate [TS]

  paying money for text messaging it's [TS]

  ridiculous this has everything it has [TS]

  attachments it has everything that you [TS]

  could possibly want and it's it's genius [TS]

  and it doesn't cost anything and the [TS]

  carrier's heard about it apparently at [TS]

  the same time we did when we were [TS]

  watching or reading about the key [TS]

  they were just as surprised as us and [TS]

  it's genius it's a great thing for Apple [TS]

  to do I'm glad they did it [TS]

  why isn't there and I'm not give me a [TS]

  Matt Klein ID you know what don't even [TS]

  that I like I get that they may maybe [TS]

  don't announce it immediately but they [TS]

  should they should say and this will be [TS]

  coming to Mac sometime soon you know [TS]

  just do yeah I don't know if the Mac it [TS]

  is they consider the Mac participating [TS]

  in that little family like they want [TS]

  people with why not that iPhones iPod [TS]

  Touch why not it because this is the [TS]

  replacement for texting not for I am you [TS]

  know what I mean I think they see this [TS]

  like but here's the thing if I if I [TS]

  wanna I am John siracusa oh no I [TS]

  understand conceptually speaking like [TS]

  you shouldn't care I should work at this [TS]

  yeah just let me message him and if [TS]

  regardless of where he is what device is [TS]

  on but or I'm gonna gank incorrectly I [TS]

  believe Apple sees this as you know [TS]

  people text from portable devices people [TS]

  don't text from desktop and it's a [TS]

  different world in whatever they haven't [TS]

  gotten the I mean if they clearly [TS]

  haven't gotten the clue because of the [TS]

  separation i chat and FaceTime i gen [TS]

  does video an hour but how can they this [TS]

  is what I don't this one I don't [TS]

  understand John how can they get that [TS]

  wrong I mean they're they're so right on [TS]

  so many things especially in I don't [TS]

  know I whenever I see something like [TS]

  that I see it as a symptom of a [TS]

  corporate sickness like they just [TS]

  haven't quite gotten their acts together [TS]

  too many people go in too many different [TS]

  directions and I always think with some [TS]

  sort of org chart reason for these [TS]

  things to be all my stuff like this and [TS]

  it's going to take someone a little bit [TS]

  higher in the org chart to demand some [TS]

  sort of coalescing at some point in the [TS]

  future because I would imagine the [TS]

  iMessage team's mandate was SMS like [TS]

  speaking of SMS talking so we did it we [TS]

  did a show about this it wasn't whole [TS]

  show about it but at some point in the [TS]

  past show I did my thing where I [TS]

  complained about SMS maybe it was my [TS]

  my-y I don't have an iPhone episode I [TS]

  don't remember [TS]

  uh and a lot of people were sending me [TS]

  messages and emails during the show it's [TS]

  like this keynote is all stuff that I've [TS]

  heard John complained about and [TS]

  hypercritical it's like he's addressing [TS]

  the points one by one [TS]

  uh that's partially true because I mean [TS]

  what did I have to complain about in [TS]

  hypercritical it was all the stuff that [TS]

  bothers me and this keynote was like uh [TS]

  as many people have said and I'm sure [TS]

  was said on Gruber's podcast and we're [TS]

  certainly set amongst us all in person [TS]

  it was like settling all old debts [TS]

  you know just knocking them all down I [TS]

  likened it when I was talking to John to [TS]

  the thing when they had that Enterprise [TS]

  stuff or like iPhones you know people [TS]

  want to do iPhones the enterprise and [TS]

  here are their complaints can't [TS]

  integrate with our exchange server can't [TS]

  you know provision it remotely can't do [TS]

  remote wipe can't you know they went [TS]

  through all these litany of complaints [TS]

  about why iOS wasn't good for enterprise [TS]

  they said well we did all those things [TS]

  to shut up I mean they left off the last [TS]

  part but it was that type of thing where [TS]

  here's all your complaints here's all [TS]

  the stuff that we know we've screwed up [TS]

  that we've been hearing about for all [TS]

  you know and these are things that are [TS]

  been festering I said well guess what [TS]

  we're doing them all as SMS you know if [TS]

  did you do you hate SMS do you hate [TS]

  paying the stupid $0.10 in 160 character [TS]

  limit and all that stuff but we hated to [TS]

  and here's iMessage you know screw SMS [TS]

  and I think that was that was the narrow [TS]

  laser focus of iMessage was hit SMS get [TS]

  you know solve that problem and wrongly [TS]

  as we both noted they didn't pull up one [TS]

  more level and say listen is just about [TS]

  like messaging and really we already [TS]

  have a big mess with the FaceTime and [TS]

  iChat thing let's not add a third let's [TS]

  unify this they didn't do that they [TS]

  wasn't they were they were narrow maybe [TS]

  you got to do that in the 1.0 maybe this [TS]

  involves an iMessage comes to - you know [TS]

  dominate in some sort of consolidation [TS]

  but for now we have iMessage I don't use [TS]

  tech messaging at all but I still [TS]

  applaud shame shame on you for that [TS]

  because there's I think of every every [TS]

  week I can think of one important text [TS]

  message I'd like to send you and I just [TS]

  think while he's so like you so it is [TS]

  connect better DM me and I'll see it huh [TS]

  it works the same it was there any [TS]

  Twitter DM you sent that I didn't get in [TS]

  the timely manner while I was here I [TS]

  don't have to review all three of them [TS]

  ah anyway yes I'm sure eventually [TS]

  someday I'll break down or your life on [TS]

  that day is not today see I think the [TS]

  guy should've bought you an iPhone [TS]

  instead of a toaster and pay for the [TS]

  bill every month right yeah now they [TS]

  should have roped you into that somehow [TS]

  yeah what's left from this WWDC thing oh [TS]

  well let me just finish up I pet eyes oh [TS]

  there's more iOS 5 yeah tabs in Safari [TS]

  yay about time that was quick newsstand [TS]

  uh it's kind of weird that I like a [TS]

  newsstand and I see it as a solution to [TS]

  the problem of people don't know where [TS]

  they'll define the New York Times the [TS]

  App Store is huge it's scary [TS]

  it's filled with keyword squatters and [TS]

  fake apps and like cheap guides and God [TS]

  knows what else and if you if you want [TS]

  to if you want to go somewhere and say [TS]

  what kind of magazines you got you [TS]

  search for magazines [TS]

  god knows what you'll find out it's just [TS]

  in various times it's it's Apple versus [TS]

  these keyword squatters and crappy app [TS]

  things and it's an ongoing battle and so [TS]

  Apple wanted to make you know a clean [TS]

  well-lighted place for people using a [TS]

  metaphor that people are familiar with [TS]

  here's the newsstand and my [TS]

  understanding is that that in the [TS]

  beginning that's literally what it is [TS]

  it's them [TS]

  collecting together all the things that [TS]

  are in Apple's estimation things that [TS]

  are magazines that are periodicals and [TS]

  they're just apps that already existed [TS]

  and I think there are some hooks to do [TS]

  stuff with news they had a session on [TS]

  newsstand I didn't go to it [TS]

  unfortunately but obviously some more [TS]

  you can do but initially I believe [TS]

  newsstand will just be filled with stuff [TS]

  like the New York Times app the Fortune [TS]

  magazine app the Wired magazine app [TS]

  stuff like that so it's interesting that [TS]

  they felt the need to make their store [TS]

  easier to navigate by making a little [TS]

  silo that's a subset of their store well [TS]

  you know I think I think this may be I [TS]

  don't know if it if it's a clue into a [TS]

  bigger but why why wouldn't Apple come [TS]

  out with their own document publishing [TS]

  infrastructure at some point that's [TS]

  bigger than this that's if if you have a [TS]

  periodical a newspaper even a book and [TS]

  you just want to publish it here you [TS]

  know we'll make it very very easy for [TS]

  you to do that [TS]

  you just create your content here's all [TS]

  the layout tools here's everything else [TS]

  that you need and it'll all just go with [TS]

  a newsstand and people can subscribe to [TS]

  it right here yep people wanting Apple [TS]

  to do that since cash flow is it was it [TS]

  the iPad iPad was gonna be things [TS]

  Apple's gonna have a publishing solution [TS]

  but it doesn't this doesn't just feel [TS]

  like them sort of taking a first step in [TS]

  in a way no I think it's exactly what I [TS]

  said it was it's letting users more [TS]

  easily find apps and other people make [TS]

  an Apple Apple as probably wisely in my [TS]

  opinion has not just has not decided to [TS]

  try to make a publishing platform like [TS]

  they're not going to compete with Adobe [TS]

  mostly because [TS]

  I think apple doesn't have this [TS]

  expertise and like look with it with [TS]

  iBooks right so they used epub which is [TS]

  a standard that they didn't make but [TS]

  even that where they made their own kind [TS]

  of like weird semi compatible [TS]

  implementation of some conglomeration of [TS]

  epub stuff like someone else is doing [TS]

  the heavy lifting there and they're just [TS]

  implementing it and even that is kind of [TS]

  testy and annoying and their apps don't [TS]

  export epub in quite the right way and [TS]

  don't work you know they're not trying [TS]

  to do your publishing workflow for you [TS]

  that's not what Apple does is the [TS]

  company's much as we all want them to [TS]

  solve that problem especially publishers [TS]

  who were technically Clues like please [TS]

  Apple solve our publishing workflow [TS]

  problem [TS]

  Apple has chosen not to do that so far [TS]

  and instead the publisher left a left to [TS]

  the you know the eager clause of Adobe [TS]

  who's going to charge them some insane [TS]

  you know rate for their tools that [TS]

  create these 500 megabyte magazines [TS]

  filled with giant images of magazine [TS]

  pages split up into a bunch of Tiff's or [TS]

  PDF or goggles whatever the hell they're [TS]

  doing [TS]

  but yeah Apple Apple is not not going [TS]

  into that market yet I don't know if [TS]

  they ever will and I think it's wise [TS]

  because I'm it's not even obvious to me [TS]

  what the solution would be it's kind of [TS]

  like well we know we want something and [TS]

  we want it to be good but we don't know [TS]

  what it is so Apple come up with it I [TS]

  don't think Apple really knows either so [TS]

  they're staying out of it we also have [TS]

  Twitter integration that the [TS]

  relationship between Apple and Twitter [TS]

  is weird like it's clear that they they [TS]

  want to be what it reminds me of kind of [TS]

  is the old relationship to an Apple and [TS]

  Google remember when they were kind of [TS]

  like buddies like Google is the company [TS]

  they could do Islands online stuff and [TS]

  Apple is this up-and-coming company they [TS]

  could do client-side stuff and they kind [TS]

  of complemented each other and then [TS]

  those roads diverged and the two guys [TS]

  went off on the directional twitter is [TS]

  now like Twitter is a social networking [TS]

  company the Apple gets along with like [TS]

  Facebook and Apple aren't really getting [TS]

  along you know they tried to do that [TS]

  ping thing tried to make it be a [TS]

  Facebook thing and that fell through and [TS]

  they had to get ping without Facebook [TS]

  and it's you know deal way for various [TS]

  reasons but yet not having Facebook in [TS]

  on that deal really hurted I think but [TS]

  Twitter they seem to get along with so [TS]

  the two of those companies seem to be [TS]

  like peas and carrots at this point and [TS]

  they have the you know the single [TS]

  sign-on thing like that helps [TS]

  third-party developers be able to look [TS]

  pull up a sheet to send a tweet just [TS]

  like you can pull up a sheet to send an [TS]

  email you know it's a system integration [TS]

  for tweeting stuff but I don't think it [TS]

  helps third party iOS through our [TS]

  clients at all like so [TS]

  Twitter's focuses to hell you know we'll [TS]

  help you integrate Twitter into your OS [TS]

  but this doesn't really affect clients [TS]

  we're still kind of the same story on [TS]

  that well here's what I said for your [TS]

  your benefit and I guess for the [TS]

  listeners who don't listen to the talk [TS]

  show or haven't listened to this week [TS]

  yet are listening to this one first what [TS]

  I said is that I think it's a very uh [TS]

  napple like for Apple to depend and [TS]

  integrate so heavily with a third-party [TS]

  like this that that this is the kind of [TS]

  thing that Apple is usually loathe to do [TS]

  for a variety of reasons that you can [TS]

  easily imagine why they might not want [TS]

  to so deeply tie into an integrate with [TS]

  a third party of any kind and that my [TS]

  guess is that if they're not planning to [TS]

  buy Twitter that they have some kind of [TS]

  first right of refusal deal where if [TS]

  somebody else comes and wants to try and [TS]

  buy Twitter although Jack will say that [TS]

  Twitter is not for sale [TS]

  that they're going to have the [TS]

  opportunity before anybody else to buy [TS]

  Twitter because this is deep deep deep [TS]

  integration and Apple smart enough to [TS]

  know smart enough to know that these old [TS]

  versions of operating systems you know [TS]

  when iOS 5 is old whether that's in a [TS]

  year 2 3 from now they're still going to [TS]

  be people running iOS 5 and this [TS]

  relationship with Twitter isn't a [TS]

  short-term thing if they're doing this [TS]

  deep of an integration this means [TS]

  they're they're anticipating that this [TS]

  relationship will last it's not like [TS]

  paying where they can just take ping out [TS]

  of the next version of all the thing is [TS]

  the patroness relationship with Facebook [TS]

  they tried to have this relationship [TS]

  yeah it shouldn't hang and it fell [TS]

  through yeah they seem to be willing to [TS]

  do this with social things that they [TS]

  were willing to have this relationship [TS]

  with Google way back when - but then [TS]

  when there's those two guys drifted [TS]

  apart like Google decided to make its [TS]

  own phone then Apple was all or we got a [TS]

  buyer on mapping company or we got it [TS]

  you know they were like everything that [TS]

  we're currently relying on Google for [TS]

  let's start long-term plans to get off [TS]

  of them and do it ourselves if possible [TS]

  I aim it on the search front like what's [TS]

  buddy here's the thing you know and I [TS]

  said this on last show too [TS]

  I'm not on the talk show last episode of [TS]

  the talk show [TS]

  I said Apple has continuously not they [TS]

  haven't had the best luck doing their [TS]

  own social stuff or integrating their [TS]

  soul I mean you just met you know you [TS]

  just mentioned the pink thing and how [TS]

  that fell they have not had a very good [TS]

  track record here so why not partner up [TS]

  with who is arguably no III I understand [TS]

  what so they're gonna but they have to [TS]

  buy him now well well so the thing you [TS]

  said that like they have right at first [TS]

  retreat phrase a different way I would [TS]

  say that's the bet that I don't think I [TS]

  think they tried him on there but what I [TS]

  think always got it for me the only [TS]

  company that Twitter would let buy it is [TS]

  Apple and that's the only company I [TS]

  would be comfortable buying to that's [TS]

  the shoot the shoe is on that foot that [TS]

  I don't I don't think Twitter's trying [TS]

  to sell us up I don't think Apple's [TS]

  trying to buy in fact I don't think [TS]

  Apple wants to really do that they'd [TS]

  rather have Twitter do its thing but it [TS]

  would be hassle for them like they'd [TS]

  read it here's what I see they want to [TS]

  do its thing and have good integration [TS]

  as long as Twitter doesn't side to make [TS]

  its own phone or desktop operating [TS]

  system okay or you know a music store or [TS]

  like as long as you're not competing [TS]

  with us we are complementing each other [TS]

  we like the relationship but we don't [TS]

  want to be responsible for running your [TS]

  business especially since Twitter kinda [TS]

  has that problem of like oh by the way [TS]

  how are you gonna make money alright but [TS]

  here's that here's the thing John what [TS]

  if what if something happens what if [TS]

  Microsoft or Google or somebody else [TS]

  comes up and yank that crap yeah exactly [TS]

  they don't have to go through that so I [TS]

  said I think it's informal I don't think [TS]

  it's a ready for Musil contract I think [TS]

  it's simply that they both know they [TS]

  have talked to each other and they both [TS]

  agree that we will never sell to anybody [TS]

  except that of Apple some day came and [TS]

  made an offer we would say yes and I [TS]

  don't even know if that's been spoke [TS]

  I'll tell you what I'll tell you what I [TS]

  disagree with you and I think right now [TS]

  if you went into Steve Jobs office or [TS]

  Jack Dorsey's office and you open up the [TS]

  top desk of there's their drawer there's [TS]

  a little little note in there maybe it's [TS]

  signed I think part of the bottom a look [TS]

  yet a little you know a picture of an [TS]

  apple with a heart and a little bird [TS]

  next to it and it for all intents and [TS]

  purposes it's a deal that they can call [TS]

  out any time they need I guarantee you I [TS]

  guarantee you those type of deals exist [TS]

  informally when this trust between CEOs [TS]

  because they would they wouldn't have [TS]

  written it up and the thing is I really [TS]

  think Apple if up first of all that one [TS]

  whether they would have already liked [TS]

  you don't wait for the valuation to keep [TS]

  going up enough right so if they wanted [TS]

  it they could maybe Taylor said no I [TS]

  don't think no I don't think I don't [TS]

  think Apple wants them at this point or [TS]

  doesn't want them at the price they that [TS]

  they would have to pay for it they'd [TS]

  rather just like that you know they get [TS]

  they want all the benefits with none of [TS]

  the cost they don't want to deal with [TS]

  fear and how Twitter makes money or [TS]

  paying for all its stuff or scaling it [TS]

  because it's not what they're good at [TS]

  like let Twitter be Twitter and if [TS]

  they're not competing with us we will [TS]

  they'll take all the benefit and not [TS]

  have to incur any of the cost of running [TS]

  that business but if Twitter ever can't [TS]

  figure out how to make money starts [TS]

  going down the tubes or whatever or [TS]

  becomes bargain-priced or Twitter ever [TS]

  decides they want to sell right if any [TS]

  of those things happen you know I [TS]

  believe that Apple and them would do a [TS]

  deal and Apple would buy Twitter versus [TS]

  now when they're getting offers from [TS]

  like Google I'm sure loves to buy [TS]

  Twitter and probably made offers for it [TS]

  and Microsoft tries to buy everybody you [TS]

  know and Twitter's going to no no no no [TS]

  no if Apple came on strong if they [TS]

  change their mind decided you know we [TS]

  actually want to own Twitter because [TS]

  it'll be the first social thing that we [TS]

  own is awesome and we're willing to [TS]

  spend ho jillion dollars for it that's [TS]

  the only company Twitter would say yes [TS]

  for and I don't have anymore conspiracy [TS]

  theories upon that and I'll say this is [TS]

  not based on anything more than [TS]

  speculation but it's interesting that [TS]

  you have that is your information based [TS]

  on anything more than speculation [TS]

  because interesting you have exactly how [TS]

  dare you john siracusa I don't know how [TS]

  dare are you I don't I do not have [TS]

  access to the top drawer of Steve Jobs [TS]

  desk or to Jack Dorsey's desk but let me [TS]

  just put it this way if if you think [TS]

  about the mind of Steve Jobs in the way [TS]

  that he operates he is he takes risks [TS]

  but he only takes risks when it's based [TS]

  on something that he feels that he [TS]

  almost personally as Apple can deliver [TS]

  and this is in doing this level of [TS]

  integration is a huge risk if you don't [TS]

  feel that there's some degree of control [TS]

  there that's all that's all I will say [TS]

  let's move on to the next topic all [TS]

  right if there is one if you must have [TS]

  one because this is a long show yeah one [TS]

  last little bit here little bit it's and [TS]

  it's a kind of reminder that the [TS]

  reminders app and the camera app two [TS]

  examples I'm sure you talked about it's [TS]

  like crazy I'm Marco show so I'll glance [TS]

  over it but two examples of Apple [TS]

  integrating functionality that was [TS]

  previously represented by tons and tons [TS]

  apps in the App Store so there was [TS]

  better camera apps that had more [TS]

  features and Albertus folded them into [TS]

  their camera every were tons of reminder [TS]

  apps and now that reminders are in the [TS]

  OS and the example that I give for these [TS]

  two particular ones reminders in camera [TS]

  is that the iPhone from day one is [TS]

  shipped with the weather app but that [TS]

  has not stopped a gazillion weather apps [TS]

  from being on the App Store so that [TS]

  again I'm sure you got this all in the [TS]

  Marco thing but like Apple folding [TS]

  features into its built-in programs is [TS]

  good for the customer and in most cases [TS]

  it's probably not bad for third-party [TS]

  developers and the weather app is the [TS]

  best example for things like camera and [TS]

  reminders because those are fundamental [TS]

  built in from day one but so is the [TS]

  weather app and you know different [TS]

  strokes for different folks you know so [TS]

  maybe maybe if you have a business now [TS]

  that's bigger than the weather app [TS]

  business and like you know your reminder [TS]

  app now is bigger than the weather app [TS]

  business this will shrink you down to [TS]

  the size of the weather app business but [TS]

  I don't think the weather app business [TS]

  is hurting on the App Store just search [TS]

  for weather apps and you'll see what [TS]

  it's like out there [TS]

  the only thing I have now is is like [TS]

  like I said before this is a different [TS]

  analogy it reminded me of the the [TS]

  enterprise thing where they're you know [TS]

  saying all that stuff you wanted here it [TS]

  is it also reminds me of I don't know [TS]

  you know a software level it reminds me [TS]

  of like the the 10 4 and 10 5 releases [TS]

  of Mac OS 10 or their like BIGBANG [TS]

  releases with tons of new features that [TS]

  like they had to get the feet under them [TS]

  they had to get the infrastructure in [TS]

  they had to do multitasking you know [TS]

  copy and paste like or whatever where [TS]

  now is the time we can really start you [TS]

  know cranking on on the big feature [TS]

  releases in iOS 5 is the first bit it's [TS]

  interesting it's the same type of thing [TS]

  as you know ten point five which [TS]

  introduced time machine and tons of new [TS]

  API stuff like that this is like the [TS]

  first really big bang release it's [TS]

  interesting exactly you know iOS 4 was [TS]

  big and iOS 5 is even bigger and it's [TS]

  like 10 for tiger and 10 5 Leopard [TS]

  I think like iOS is in this steep part [TS]

  of its growth growth graph it's kind of [TS]

  like it's teenage growth spurt right now [TS]

  and that's fun to watch [TS]

  even if Mac OS 10 it's kind of in its [TS]

  dotage in a rocking chair getting a [TS]

  couple incremental features and stuff [TS]

  like that I think interesting things are [TS]

  happening in line but again I don't [TS]

  really talk too much about them but you [TS]

  can watch the keynote and see what's [TS]

  there so that's all I think I have on [TS]

  the WWDC keynote we tube every didn't [TS]

  have time today to talk about WWDC at [TS]

  health [TS]

  and meeting people and everything all I [TS]

  can say is that it's been a great [TS]

  experience and I've been humbled and [TS]

  honored and met so many awesome people [TS]

  more it was better than I thought it [TS]

  could possibly be in terms of who ever [TS]

  get to talk to about what and just I've [TS]

  just you know met and talked to [TS]

  everybody it's been great [TS]

  well I mean I'm really glad you got a [TS]

  chance to go wish I could have gone this [TS]

  year one thing I'd like to add is I got [TS]

  a tweet here from a NAT message not a DM [TS]

  so I'm feel comfortable reading it it's [TS]

  from Ken Fisher do you know you know ken [TS]

  Fischer is yes I do [TS]

  okay Ken official I saw that method that [TS]

  allow me to read it please go ahead [TS]

  hmm EW at ours here [TS]

  what is he I see Stan editor-in-chief I [TS]

  thought they were switching to Grand [TS]

  Poobah now yes what you're switching to [TS]

  a I see it ours here I imagine a very [TS]

  Donald Trump sort of voice very [TS]

  commanding presence the way he comes on [TS]

  I'll have you know that Syracuse had [TS]

  told no one at ours and all caps no one [TS]

  at ours he wanted to go or was even [TS]

  going to WWDC and he ends it with a [TS]

  emoticon a happy face yeah I don't see [TS]

  that's what Jackie said when I met her [TS]

  uh Jackie and Clint from ours who I've [TS]

  been you know talking to online for just [TS]

  years and using us but still have never [TS]

  met in person so I met them they didn't [TS]

  even know I was here until I started [TS]

  tweeting about being here but I think [TS]

  it's illustrative of my point that they [TS]

  didn't say wait a second are you here [TS]

  until like a day into me tweeting like [TS]

  I'm landing and I'm on the BART and like [TS]

  I'm I'm I'm tweeting things that are [TS]

  clearly indicating that I'm at WWDC and [TS]

  talking about you know San Francisco and [TS]

  things in San Francisco and then like [TS]

  half a day later is it wait a second are [TS]

  you here this shows they just don't [TS]

  listen to me like I didn't do a big [TS]

  announcement like hey everybody I'm [TS]

  going to WC but I talked about it all [TS]

  the time you know to to you know talk [TS]

  about four weeks to excuse them yeah [TS]

  well they don't listen to my podcast or [TS]

  anything like that fine but this an IRC [TS]

  room IRS uses IRC for its you know [TS]

  communication even though I'm not an [TS]

  arse employer hang out in there just to [TS]

  talk with the people sort of the control [TS]

  yeah Omar yeah more like a heckler kind [TS]

  of creepy yeah but that's why I'm [TS]

  constantly hanging out in there and [TS]

  saying things and I'm typing things all [TS]

  day long and they just all been trained [TS]

  to ignore me because when I'm lathering [TS]

  crap so when I'm talking about like [TS]

  stuff I have to do at WWDC or whatever [TS]

  you know Ken's in that room all the time [TS]

  too but just because he's in the room [TS]

  doesn't mean you know he's idling in IRC [TS]

  right so somehow they either ignored all [TS]

  my messages that reference the IRS the [TS]

  references I was going to WWC or they [TS]

  just weren't in the room and they happen [TS]

  and as for telling who I was going to go [TS]

  I sent a direct message to another our [TS]

  tactic employee I don't remember who it [TS]

  was but I don't think it was Ken or [TS]

  maybe it was Cathy go through my IRC [TS]

  logs but I sent a private message on IRC [TS]

  that said hey I'm going to WWC how many [TS]

  tickets do you have or do you think [TS]

  there's any chance that you know you [TS]

  could pay for part of my trip or [TS]

  something like that I never heard back [TS]

  and I didn't pursue it further so it's [TS]

  my fault for not pursuing it further but [TS]

  I assumed they'd gotten the message and [TS]

  like you know I knew how many tickets [TS]

  they had they only had ones for you know [TS]

  Jackie and Clint really had to I don't [TS]

  know if they had any passes thing with [TS]

  me right I I wasn't as we talked about [TS]

  in the last show I don't blame them for [TS]

  not paying for any part of my trip [TS]

  because I didn't work for them when I [TS]

  was here you know I just did what I [TS]

  wanted to do when I wanted to do it [TS]

  didn't write anything for ours when I [TS]

  was here and so on so forth other people [TS]

  said well isn't this like a research [TS]

  trip for your Mac os10 line review sort [TS]

  of but like you know they'll pay me for [TS]

  that you know so you feel you feel that [TS]

  the line piece that you'll write you'll [TS]

  be financially compensated for [TS]

  two-degree the day you're satisfied with [TS]

  and they go and go into WWDC was [TS]

  important to you and that's why you did [TS]

  it you were certainly not expecting [TS]

  anything they're always good to me in [TS]

  terms of payment for my Mac os10 reviews [TS]

  and I have no complaints and I'm you're [TS]

  the one who was getting on the thing of [TS]

  like why isn't our sponsor it's not me [TS]

  it's all coming from you and so he was [TS]

  replying to you and saying hey we didn't [TS]

  even know he was going no he was sooo [TS]

  easy very clean and I you know what I [TS]

  believed him I believed him oh yeah no [TS]

  I'm not saying he knew and didn't I'm [TS]

  just saying like it's they didn't know [TS]

  because I'm always talking and they just [TS]

  learned to ignore me you know I mean and [TS]

  they're also people who don't read it [TS]

  actually I know exactly what they mean [TS]

  yes there are people who don't read [TS]

  every tweet in their stream and I do [TS]

  tweet a lot and even though most them do [TS]

  follow me [TS]

  you know they definitely are not I read [TS]

  every tweet type of things so yeah but [TS]

  under it I saw the RS people who are [TS]

  here I got to meet a lot of this a lot [TS]

  of people who had never had before in [TS]

  ours [TS]

  and that was great and everything worked [TS]

  out fine and I have no issues with this [TS]

  trip or anything related to [TS]

  they'd say about they'd say you're a [TS]

  stand-up guy that you just said this is [TS]

  important I'm gonna do it I don't kid [TS]

  these guys don't need to I don't need [TS]

  anything from them I want to go I'm [TS]

  going I'm like I said if they had said [TS]

  hey we'll help you no pay for blah blah [TS]

  then I would have been like oh geez do I [TS]

  even really want that business at hang [TS]

  you know ever have to do work you know [TS]

  I've already added to them then no but [TS]

  like this way you went is a free man [TS]

  you're your own I could do whatever I [TS]

  want whenever I want to had no [TS]

  obligation do any writing I thought [TS]

  fantasize before I went that I was gonna [TS]

  like maybe I can write some parts of [TS]

  their view while I'm here forget about [TS]

  that just for ya it's not I've I knew [TS]

  that was kind of foolish but yeah I [TS]

  realized like like I'll leave the hotel [TS]

  room in the morning come back at 3:00 [TS]

  a.m. collapse get up go to the sessions [TS]

  the next part you know so it's not [TS]

  you're not you're not you're unbeaten [TS]

  yes and that's the way I wanted it to be [TS]

  so I have no complaints and you should [TS]

  stop stirring the pot that's what I say [TS]

  okay instigator it's awesome [TS]

  shame on you then no you're it's [TS]

  yourself shame on you okay but that's it [TS]

  for this week yes we are done we are [TS]

  done and we will be back in regular time [TS]

  next weeks that's safe uh yeah thanks oh [TS]

  okay [TS]

  people get very upset when I move things [TS]

  around and schedule it's like it's like [TS]

  if somebody comes in and you know like [TS]

  if somebody while you were gone [TS]

  came in and moved to your desk you know [TS]

  moved your keyboard around moved your [TS]

  mouse around or your weird shoes yeah [TS]

  you get very upset in there you'd be [TS]

  like what wait a minute somebody moved [TS]

  my stapler you know what you gotta you [TS]

  gotta count for this w everybody sees [TS]

  that even while we were doing the show [TS]

  John people were tweeting saying that [TS]

  they miss hypercritical and when will it [TS]

  be coming out and I said that while [TS]

  we're on the show I looked I said you're [TS]

  missing it it's on right now and don't [TS]

  don't you look at the schedule so I'll [TS]

  say this there's a two thing so I'm [TS]

  going to do here that I don't normally [TS]

  do I I frequently ask people to review [TS]

  the shows if they like them or I mean if [TS]

  they don't but obviously if they do it [TS]

  is better to go in to review no review [TS]

  the shows in iTunes that's not what I'm [TS]

  asking for today there's two other [TS]

  things the first one is go to five by [TS]

  five dot TV slash schedule or as you as [TS]

  you would say in the jean-luc Picard Ian [TS]

  style of which you are doing so well [TS]

  known for [TS]

  the edge we'll go look at that 5x5 that [TS]

  TV /schedule and you will see for the [TS]

  most part the the days and times that we [TS]

  do the live shows and we do try to move [TS]

  them around so like yesterday when we [TS]

  were attempting to do it [TS]

  early in the morning I I had it on the [TS]

  schedule for yesterday early in the [TS]

  morning when we found out we couldn't do [TS]

  it I immediately moved it to today and [TS]

  then updated it as soon as we had a time [TS]

  so that I do I do my best to keep that [TS]

  up to date so look at that and the other [TS]

  thing and this is something it did I [TS]

  I've been encouraged to do this and I [TS]

  don't really like to do this but I've [TS]

  been encouraged to do it by a couple of [TS]

  other people and a handful of listeners [TS]

  and that is this if for some reason you [TS]

  would like to help support what we do at [TS]

  5x5 and and and are feeling generous we [TS]

  would love to receive your generosity if [TS]

  you feel so inclined by going to 5x5 dot [TS]

  TV slash donate or you can donate as [TS]

  much or as little as you choose in a [TS]

  variety of different ways or not or [TS]

  don't go there and the shows will stay [TS]

  just as as great as they ever have been [TS]

  so but that's it anything you would like [TS]

  to add follow John siracusa at siracusa [TS]

  on twitter he has no Facebook account I [TS]

  do have one blue I have one from way [TS]

  back but I did not look at it all as [TS]

  ever but Twitter you can follow him on [TS]

  Twitter yes and you can follow me on [TS]

  Twitter if you so choose at Dan Benjamin [TS]

  and that's it have a great week thank [TS]

  you John [TS]

  get down [TS]

  [Music] [TS]