Hypercritical

◼   ► [Music] [TS]

◼   ► this is hypercritical weekly talkshow [TS]

◼   ► ruminating on exactly what is wrong in [TS]

◼   ► the world of Apple and related [TS]

◼   ► technologies and businesses nothing is [TS]

◼   ► so perfect that it cannot be complained [TS]

◼   ► about or criticized by my co-host John [TS]

◼   ► siracusa i'm dan benjamin this is a [TS]

◼   ► special episode John is at WWDC [TS]

◼   ► reporting live and direct from his hotel [TS]

◼   ► room we'll be talking a lot about that [TS]

◼   ► and other things of course but first we [TS]

◼   ► want to say thanks to our two sponsors [TS]

◼   ► Rackspace calm and Shopify calm which [TS]

◼   ► we'll tell you about as the program goes [TS]

◼   ► on so how's WWDC so you know I actually [TS]

◼   ► have follow-up listed on the sheet but [TS]

◼   ► do you want to skip it all now let's do [TS]

◼   ► some of it and we got to talk about your [TS]

◼   ► toaster so let's do the following oh and [TS]

◼   ► before you know what I even have some [TS]

◼   ► follow-up so let me do mine first [TS]

◼   ► because I almost never have an ambition [TS]

◼   ► okay go for it ah last episode I was on [TS]

◼   ► a crappy USB mic a lot of people seem to [TS]

◼   ► think that that was my new and I'm doing [TS]

◼   ► air quotes my new mobile studio or [TS]

◼   ► something and that they were going to [TS]

◼   ► have to endure that kind of quality and [TS]

◼   ► I had an inordinate amount of people [TS]

◼   ► emailing me tweeting me or I am a man [TS]

◼   ► with great concern that this was the new [TS]

◼   ► quality of the setup but you explained [TS]

◼   ► the situation people don't listen [TS]

◼   ► alright I'm not saying you don't listen [TS]

◼   ► you do but other some people were [TS]

◼   ► concerned about that and that was a very [TS]

◼   ► unique one-off situation I had only one [TS]

◼   ► computer I only had a USB headset with [TS]

◼   ► me it was a unique situation it was not [TS]

◼   ► reflective of anything we should ever [TS]

◼   ► let happen again and Johnse recusant was [TS]

◼   ► the one that recorded that I didn't even [TS]

◼   ► record it that's how weird of a [TS]

◼   ► situation it was so that did clearly [TS]

◼   ► it's not a problem this time and in fact [TS]

◼   ► we should we have someone to thank we [TS]

◼   ► would like to thank Jason Snell the [TS]

◼   ► grand pooh-bah of mac world for [TS]

◼   ► providing you with the you're in a [TS]

◼   ► full-fledged studio right now you're [TS]

◼   ► you're wired up you're miked up that's [TS]

◼   ► right [TS]

◼   ► headset mic whatever this pop guard [TS]

◼   ► whatever they call that thing so we'd [TS]

◼   ► like to thank them very very much for [TS]

◼   ► giving you such a great situation we [TS]

◼   ► tried to record yesterday and the [TS]

◼   ► Hotel internet with even though you were [TS]

◼   ► wired up there it was a subpar was [TS]

◼   ► unusable so we had to reschedule and [TS]

◼   ► Jason Snell came to the rescue and said [TS]

◼   ► I have just the place for Jon Circus he [TS]

◼   ► is a king among men so thanks to him and [TS]

◼   ► his whole organization that he has built [TS]

◼   ► from the ground up [TS]

◼   ► yeah self-made man mm-hmm all right now [TS]

◼   ► your your fu all right uh I think it was [TS]

◼   ► like two shows ago or something sometime [TS]

◼   ► we mentioned tweet marks which was [TS]

◼   ► Manresa service for keeping track of [TS]

◼   ► what position you are in the the Twitter [TS]

◼   ► timeline all right and I complained [TS]

◼   ► about the fact that like that's [TS]

◼   ► something that Twitter should be doing [TS]

◼   ► seems like something that Twitter should [TS]

◼   ► be doing why would they why would they [TS]

◼   ► leave that to a third party to to keep [TS]

◼   ► track of what your last read tweet was [TS]

◼   ► and somebody got my memory so bad was [TS]

◼   ► somebody explained why that would be [TS]

◼   ► maybe it was Marco maybe it was Gruber [TS]

◼   ► maybe who's Manton maybe it was in [TS]

◼   ► person maybe it was on a podcast yep I'm [TS]

◼   ► pretty fried after a week but somebody [TS]

◼   ► had an explanation for why in the world [TS]

◼   ► Twitter wouldn't uh you know keep track [TS]

◼   ► of where your last retreat was and the [TS]

◼   ► idea was that they don't want you to [TS]

◼   ► read every single tweet which is what I [TS]

◼   ► do but they don't want you to feel like [TS]

◼   ► you're behind and to like try to keep up [TS]

◼   ► with Twitter stream they they want you [TS]

◼   ► to just you know turn on your device and [TS]

◼   ► whatever tweets happen to be flying by [TS]

◼   ► that moment look at them because it's [TS]

◼   ► not email it's not a news group it's not [TS]

◼   ► important to realize just about now it's [TS]

◼   ► about right now they're they're trying [TS]

◼   ► to they're trying to influence the way [TS]

◼   ► people use it now that's not the way I [TS]

◼   ► use the product which explains why I'm [TS]

◼   ► so frustrated about you know not having [TS]

◼   ► this type of thing or you know and I and [TS]

◼   ► I guess I'm not the only one because [TS]

◼   ► mantains making this service you know [TS]

◼   ► there are other people who treat it more [TS]

◼   ► like kind of like a mailing list or like [TS]

◼   ► a bulletin board but just you and like [TS]

◼   ► you know 50 of your friends around [TS]

◼   ► because it's like a self-selected little [TS]

◼   ► mailing list with a couple of your [TS]

◼   ► friends it's the way a lot of people use [TS]

◼   ► it where you follow 10 or 20 people who [TS]

◼   ► you know you only see their things and [TS]

◼   ► it seems like all 10 or 20 of you are in [TS]

◼   ► a room it's like IRC without being in a [TS]

◼   ► room and without having to you know have [TS]

◼   ► a client and all that and so they want [TS]

◼   ► to see everything that they're 10 or 20 [TS]

◼   ► people say as if you were all hanging [TS]

◼   ► out in the same room just not just [TS]

◼   ► temporarily separated you know I mean [TS]

◼   ► and that's the way I use Twitter and so [TS]

◼   ► a lot of used people use Twitter but [TS]

◼   ► that's not the way trigger wants people [TS]

◼   ► to use it and may not even be the way [TS]

◼   ► majority people use it I really couldn't [TS]

◼   ► say how most people use Twitter but at [TS]

◼   ► least there's some and I don't know if [TS]

◼   ► this was an explanation from Twitter [TS]

◼   ► itself or just someone you know [TS]

◼   ► speculating based on things that they've [TS]

◼   ► heard or just giving a rationalization [TS]

◼   ► but I bought it that sounded to me like [TS]

◼   ► it was plausible so maybe someday [TS]

◼   ► someone from Twitter will confirm that [TS]

◼   ► for you for me they're very they're very [TS]

◼   ► uh you know tight-lipped over there [TS]

◼   ► hello cards very close to their chest [TS]

◼   ► yeah I talked to Lauren Bricker actually [TS]

◼   ► met him for the first time and one of [TS]

◼   ► the one of the eight bazillion people I [TS]

◼   ► met at WABC but nice as Peter says the [TS]

◼   ► client stuff it really has no nothing [TS]

◼   ► particularly to say about the grand [TS]

◼   ► vision of Twitter you know it's not [TS]

◼   ► really involved in that all right on [TS]

◼   ► that's all I have for follow up that's [TS]

◼   ► actually followed you said you had a [TS]

◼   ► list on paper that was like one thing [TS]

◼   ► well you know it's indented there are a [TS]

◼   ► couple different levels all right well [TS]

◼   ► actually this is in the follow up too [TS]

◼   ► but I thought you would bring it up but [TS]

◼   ► you didn't but I'm loathe to bring it up [TS]

◼   ► so I'm just gonna skip it the toaster no [TS]

◼   ► that's not falled you want to talk about [TS]

◼   ► a toaster well I want to hear what this [TS]

◼   ► is if you're especially if you're loathe [TS]

◼   ► to bring it up I must know what it is Oh [TS]

◼   ► none I'm not gonna if you think of it on [TS]

◼   ► your own we'll discuss oh let's talk [TS]

◼   ► about the toaster toaster you know we'll [TS]

◼   ► get it out of the way before we talk [TS]

◼   ► about WBZ all right so III have sketchy [TS]

◼   ► details on how this whole toaster thing [TS]

◼   ► rolled out but perhaps you can tell the [TS]

◼   ► story all right well you know anyone who [TS]

◼   ► listens to the show knows the whole [TS]

◼   ► toaster back story if you don't go back [TS]

◼   ► a couple episodes and listen to the one [TS]

◼   ► where I complained about the quality of [TS]

◼   ► toasters and toaster ovens and then of [TS]

◼   ► course on the next show we had follow-up [TS]

◼   ► from people who wrote in about slot [TS]

◼   ► toasters versus toaster ovens and the [TS]

◼   ► different kinds of heating elements and [TS]

◼   ► and like any good network sometimes [TS]

◼   ► characters from one show appear on [TS]

◼   ► another show and right and backwards and [TS]

◼   ► forwards you know like you know you [TS]

◼   ► would you would have Fonzie showing up [TS]

◼   ► on Laverne and Shirley or whatever was [TS]

◼   ► so it's the same thing in this case [TS]

◼   ► Fonzie was Marco and you were Laverne [TS]

◼   ► and Shirley bunny I'm Marco got to talk [TS]

◼   ► about toasters before I did because I [TS]

◼   ► had mentioned [TS]

◼   ► I was going to talk about toaster but he [TS]

◼   ► caught on that yeah he recorded an [TS]

◼   ► episode before I even recorded my [TS]

◼   ► toaster episode where he talked about [TS]

◼   ► his toaster so going in we already heard [TS]

◼   ► about his toaster and then in my episode [TS]

◼   ► I talked about mine you talked about [TS]

◼   ► your toaster we linked all three [TS]

◼   ► toasters and in the show notes and we [TS]

◼   ► discussed their relative merits and you [TS]

◼   ► know I forget what the other things we [TS]

◼   ► discussed in that show but that was one [TS]

◼   ► of the topics that was the same show his [TS]

◼   ► Twitter but any right that's been you [TS]

◼   ► know out there in the network in you [TS]

◼   ► know in the 5x5 network this discussion [TS]

◼   ► of toasters but obviously I was the [TS]

◼   ► genesis of the toaster thing because I [TS]

◼   ► had originally said that I was going to [TS]

◼   ► complain about toasters and eventually [TS]

◼   ► did so was this two days ago you know [TS]

◼   ► movies yesterday I losing track the days [TS]

◼   ► here I was sitting down to a session at [TS]

◼   ► WWC and got a message on my Twitter DM [TS]

◼   ► from Marco saying hey can you come meet [TS]

◼   ► me and Merlin down on the first floor [TS]

◼   ► for a second and I hadn't yet met Merlin [TS]

◼   ► at the show who's in a few days in and I [TS]

◼   ► hadn't run into him he didn't attend the [TS]

◼   ► show but you know I know he lived here [TS]

◼   ► and I had heard that a couple other [TS]

◼   ► people to him so I hope Merlin's there I [TS]

◼   ► should go down and meet him otherwise I [TS]

◼   ► might have said I'll meet you after the [TS]

◼   ► session or something cuz it was the [TS]

◼   ► session I wanted to see but you know [TS]

◼   ► Merlin having Merlin's name in there and [TS]

◼   ► all right yeah I better go down there [TS]

◼   ► because it's may be my only chance to [TS]

◼   ► talk to him and I went down there and [TS]

◼   ► there's Merlin and Marko a couple the [TS]

◼   ► people standing around like hey how you [TS]

◼   ► doing and then I see they have this [TS]

◼   ► gigantic box for me and it's the very [TS]

◼   ► large surprisingly large box containing [TS]

◼   ► your toaster your exact make and model [TS]

◼   ► of toaster right which I had you know [TS]

◼   ► looked at and said that you know I liked [TS]

◼   ► what I saw and I had you know I had [TS]

◼   ► downloaded the PDF manual when you told [TS]

◼   ► me about it just to get the measurements [TS]

◼   ► of it to see that it would fit and stuff [TS]

◼   ► like that I'm like you know maybe I'll [TS]

◼   ► think if I can tell they you would you [TS]

◼   ► had gone so far as to put it on your [TS]

◼   ► Amazon wish list which is Paulo so it so [TS]

◼   ► I wouldn't yes I wouldn't lose track of [TS]

◼   ► it you know because this exact model [TS]

◼   ► number and maybe I would remember which [TS]

◼   ► episode that was on and on the show and [TS]

◼   ► stuff like that so I'm yeah I'm not sure [TS]

◼   ► I think Marco said he went to the show [TS]

◼   ► notes and got that but anyway Marco [TS]

◼   ► Merlin a bunch of other people had been [TS]

◼   ► at lunch together just you know hanging [TS]

◼   ► out or whatever and at some point they [TS]

◼   ► they came up with a toaster idea I think [TS]

◼   ► Marlon was we should get him a toaster [TS]

◼   ► and you know that type of enthusiasm can [TS]

◼   ► be infectious and that grew but if [TS]

◼   ► you're a little slap happy at that point [TS]

◼   ► so what they do they ran out to [TS]

◼   ► Bloomingdale's [TS]

◼   ► look for the toaster [TS]

◼   ► held it was like four models and tell [TS]

◼   ► suits they had there and one of the four [TS]

◼   ► models in toasters was your exact half [TS]

◼   ► love toaster and you just you just got [TS]

◼   ► the biggest upgrade of your whole life [TS]

◼   ► yeah yes I was I was uh very touched and [TS]

◼   ► and flattered and amused and then of [TS]

◼   ► course at that point they have to have [TS]

◼   ► me I had like a pink ribbon on too they [TS]

◼   ► had to have me posing with the toaster [TS]

◼   ► carrying it and of course I'm now you [TS]

◼   ► know socially obligated to do whatever [TS]

◼   ► heck whatever that embarrassing thing [TS]

◼   ► it's in the middle WWC mind you so here [TS]

◼   ► I am in this room full of nerds with the [TS]

◼   ► big huge banners but lying in the iCloud [TS]

◼   ► thing hanging overhead carrying a huge [TS]

◼   ► toaster box standing in the middle of [TS]

◼   ► this floor with 20 people taking [TS]

◼   ► pictures of me with iPhones celebrity [TS]

◼   ► yeah so you can see those online if [TS]

◼   ► you're really interested we'll try and [TS]

◼   ► get the did you add them to the show [TS]

◼   ► nuts yeah I have not added anything to [TS]

◼   ► the show notes because yeah the Wi-Fi at [TS]

◼   ► the hotel is like $15 a day and only [TS]

◼   ► paid for the two days that I used it one [TS]

◼   ► sided video chat home to my kids and [TS]

◼   ► once I tried to do the thing with you so [TS]

◼   ► that's got my little show notes [TS]

◼   ► bookmarklet and talk about blah blah [TS]

◼   ► blah so I haven't done any show notes I [TS]

◼   ► have to do them retro actively but yeah [TS]

◼   ► well there's a new guy added a new [TS]

◼   ► bookmarklet to the CMS son [TS]

◼   ► I saw it yeah the one that the live show [TS]

◼   ► yeah yeah so you can do it before now or [TS]

◼   ► after it goes live [TS]

◼   ► yes I'll get show notes up they will [TS]

◼   ► have these pictures in it I was debating [TS]

◼   ► whether it may depending on how much [TS]

◼   ► time I have to do this stuff maybe I'll [TS]

◼   ► do like a video unboxing of a toaster [TS]

◼   ► ball you've got two more likely I will [TS]

◼   ► once I get back home it's gonna be back [TS]

◼   ► into the swing of things and you know [TS]

◼   ► won't have time for plus I have to get [TS]

◼   ► my review written so maybe I will just [TS]

◼   ► be able to use it on it certainly on a [TS]

◼   ► future show I will give my analysis of [TS]

◼   ► the toast I've already discussed with [TS]

◼   ► the people who were responsible for [TS]

◼   ► giving to me that uh if there's [TS]

◼   ► something bad about the toaster I'm [TS]

◼   ► still gonna say it but don't feel bad [TS]

◼   ► isn't like I don't appreciate the gift [TS]

◼   ► but it's you know it's my way right so I [TS]

◼   ► will give up I will give a review of the [TS]

◼   ► toaster I did say that no matter how [TS]

◼   ► much I hated it I would never ever [TS]

◼   ► return it because it now has sentimental [TS]

◼   ► value you know what I mean yeah that's [TS]

◼   ► it's the witc toasters alright that was [TS]

◼   ► a very nice gesture by it by Marko and [TS]

◼   ► Merlin and I really appreciated it was [TS]

◼   ► touching from people I had just met you [TS]

◼   ► know what I mean you actually [TS]

◼   ► experienced a human emotion for one of [TS]

◼   ► the first times besides anger I do it [TS]

◼   ► all the time [TS]

◼   ► but you know wz i really have been [TS]

◼   ► overwhelmed with how how nice everybody [TS]

◼   ► has been to me in particular so ready to [TS]

◼   ► talk WT saying yeah I'd love to hear [TS]

◼   ► your take on it is if you have you heard [TS]

◼   ► any of the other shows or if you've been [TS]

◼   ► sequestered enough to intentionally not [TS]

◼   ► listen to Marco girl respond cast [TS]

◼   ► because I'm sure they're gonna say [TS]

◼   ► exactly the same things that I did so if [TS]

◼   ► you already listen to mark on Gruber's [TS]

◼   ► podcast I'm sorry if I repeat stuff that [TS]

◼   ► they said but it's it's just a [TS]

◼   ► coincidence that we are all saying the [TS]

◼   ► same thing and of course in this case [TS]

◼   ► we'll all of us have actually talked you [TS]

◼   ► know before our podcasts in person about [TS]

◼   ► the topic which is a change so the odds [TS]

◼   ► of us saying the same things are very [TS]

◼   ► very high but we'll say them in [TS]

◼   ► different voices oh and so as someone in [TS]

◼   ► the chatroom noted yes I am very hoarse [TS]

◼   ► today it's been a long week of late [TS]

◼   ► nights for an old man alright and that's [TS]

◼   ► allowed music and shouting so yeah you [TS]

◼   ► know this is a great microphone setup [TS]

◼   ► but you were hearing my hoarseness in [TS]

◼   ► all its glory this is such a great mommy [TS]

◼   ► we got to get you a better mic at your [TS]

◼   ► house or wherever you record I kind of [TS]

◼   ► find what you sang dude [TS]

◼   ► USB mic essing charm to it really [TS]

◼   ► doesn't it was better than that you [TS]

◼   ► can't you gotta say it's better than [TS]

◼   ► whatever you got but fries but well you [TS]

◼   ► know because I've been using my thing [TS]

◼   ► the whole run and no one has said hey [TS]

◼   ► you know John sounds awful you really I [TS]

◼   ► gotta get him a new mic they said you [TS]

◼   ► sounded awful immediately because that [TS]

◼   ► that thing was hard it was horrible I [TS]

◼   ► won't even I won't even say what brand [TS]

◼   ► it was but it was horrible and beyond [TS]

◼   ► that here's the other thing is that you [TS]

◼   ► were recording it with Skype call [TS]

◼   ► recorder on your end yes double whammy [TS]

◼   ► and then that made it even worse maybe [TS]

◼   ► if I'd recorded it here it might have [TS]

◼   ► sounded a little better but I doubt it [TS]

◼   ► but I don't even want to unlike you I [TS]

◼   ► don't I don't want to throw anybody [TS]

◼   ► under the bus so I won't even say that [TS]

◼   ► it was a logitech Oh - oh right yeah not [TS]

◼   ► too late now yeah all right um so yeah I [TS]

◼   ► didn't listen to ther up so they did see [TS]

◼   ► some of the titles of their episodes [TS]

◼   ► because I download them onto my ipod for [TS]

◼   ► the flight home so I can listen to what [TS]

◼   ► they have to say um certain birds yeah [TS]

◼   ► yeah and I floated by I thought oh yes [TS]

◼   ► certainly birds I can guess like Marco [TS]

◼   ► show I probably surprises because I was [TS]

◼   ► sitting next to him during the keynote [TS]

◼   ► so [TS]

◼   ► we kind of shared that experience yeah [TS]

◼   ► together so as for the s4w we see this [TS]

◼   ► you know the first day they have the [TS]

◼   ► keynote right but everything after that [TS]

◼   ► is under NDA so a lot of people have [TS]

◼   ► been emailing me and sending me messages [TS]

◼   ► on Twitter they want me to talk about X [TS]

◼   ► or Y because they read about it on some [TS]

◼   ► site but I'm not going to talk about [TS]

◼   ► anything that wasn't in the keynote [TS]

◼   ► because that's still under NDA and and [TS]

◼   ► truthfully most of the stuff you want to [TS]

◼   ► hear me you know what do you have to say [TS]

◼   ► about this particular thing if it wasn't [TS]

◼   ► mentioned in the keynote you're gonna [TS]

◼   ► read about of the Mac OS 10 review too [TS]

◼   ► so you'll have to wait until my Mac OS [TS]

◼   ► 10 review to hear my take on things that [TS]

◼   ► were not in the keynote but I will [TS]

◼   ► discuss things that were in the key [TS]

◼   ► time's running out for you too [TS]

◼   ► yes I know they said July which is [TS]

◼   ► killing me like I didn't even get they [TS]

◼   ► didn't give me you know day but they [TS]

◼   ► always do that they'll say July what [TS]

◼   ► that means is the the last day of July I [TS]

◼   ► really hope it does but I have to assume [TS]

◼   ► they mean July first I'm gonna be [TS]

◼   ► working like a madman [TS]

◼   ► you can try to you know get something [TS]

◼   ► ready on July 1st then I'll just polish [TS]

◼   ► it in it you know the thing the thing [TS]

◼   ► with this thing is it's never done just [TS]

◼   ► big escapes you know whatever the [TS]

◼   ► deadline is whatever I've got that point [TS]

◼   ► that's it but you know with online [TS]

◼   ► publishing up until like the last second [TS]

◼   ► that's published I'm adding stuff fixing [TS]

◼   ► stuff cracking stuff adding those and [TS]

◼   ► sometimes even like in the first five [TS]

◼   ► minutes that is published I'll add a [TS]

◼   ► sentence or two just I cannot stop you [TS]

◼   ► know like always another tidbit oh [TS]

◼   ► here's a clarification I got in this you [TS]

◼   ► know it's like a living document [TS]

◼   ► eventually just have to let it go so I [TS]

◼   ► will work that way with this document [TS]

◼   ► right up until it goes out now as for [TS]

◼   ► the as for the attending before we talk [TS]

◼   ► about the keynote ending this stuff yeah [TS]

◼   ► since this is my first WWC the thing I [TS]

◼   ► hadn't really given much thought to was [TS]

◼   ► that when I watched the videos which [TS]

◼   ► I've done for years and years [TS]

◼   ► I can watch pretty much all of them but [TS]

◼   ► when you're there in person it's a [TS]

◼   ► multitrack conference and you can't you [TS]

◼   ► literally cannot go to all the sessions [TS]

◼   ► because you can't be in five places at [TS]

◼   ► once and it was frustrating to have to [TS]

◼   ► choose between you know two sometimes [TS]

◼   ► three sessions all of which I wanted to [TS]

◼   ► see and the worst part was that if I [TS]

◼   ► missed one that means I have to wait you [TS]

◼   ► know a week and a half two weeks for the [TS]

◼   ► videos to come out and now it's almost [TS]

◼   ► July 1st already before I can even see [TS]

◼   ► the session you know even though I went [TS]

◼   ► to WWC I can't there's a session that I [TS]

◼   ► cannot see and you know until I get to [TS]

◼   ► videos and that may be you know days [TS]

◼   ► before I have to be done so that's a [TS]

◼   ► little bit tight so [TS]

◼   ► being there great experience overall I [TS]

◼   ► mean this is this is your your home turf [TS]

◼   ► really yeah you know I get the [TS]

◼   ► impression for being here that like like [TS]

◼   ► saying you go to WWC for the sessions [TS]

◼   ► sometimes seems a little bit like saying [TS]

◼   ► you read playboy for the articles you [TS]

◼   ► know I mean like and and I was like no [TS]

◼   ► I'm going you know before I left like [TS]

◼   ► you know I'm going for the sessions [TS]

◼   ► totally because I need to learn this [TS]

◼   ► information to do my review so on and so [TS]

◼   ► forth but there realistically speaking [TS]

◼   ► especially for the first time maybe [TS]

◼   ► would be different in subsequent but for [TS]

◼   ► the for the first time it's like meeting [TS]

◼   ► meeting the people and talking with the [TS]

◼   ► people was so much more important than [TS]

◼   ► the sessions the sessions were great and [TS]

◼   ► I loved the videos and everything I do [TS]

◼   ► need to do my job but the reason it was [TS]

◼   ► worth all the money and time and [TS]

◼   ► vacation and you know everything to me [TS]

◼   ► was was meeting the people so that was [TS]

◼   ► the most enjoyable thing the most [TS]

◼   ► gratifying thing and the thing I'm going [TS]

◼   ► to miss you know assuming I don't go [TS]

◼   ► next year which I probably won't is you [TS]

◼   ► know seeing all those people again but [TS]

◼   ► just meaning from the first time was [TS]

◼   ► great so you're there you're at WWDC [TS]

◼   ► you're trying to pick tracks yeah [TS]

◼   ► but let's talk about the keynote first I [TS]

◼   ► mean before we get into the who cares [TS]

◼   ► what session I don't care what says I [TS]

◼   ► can't talk I can't talk about those [TS]

◼   ► anyways all right these are the keynote [TS]

◼   ► uhm first time being in the same room [TS]

◼   ► with Steve Jobs for you not true not [TS]

◼   ► true [TS]

◼   ► electrifying not true was the first time [TS]

◼   ► I went to Macworld New York 2001 and I [TS]

◼   ► got a free apology Mouse remember I [TS]

◼   ► think we discussed this yes yes so I [TS]

◼   ► have seen him speak before and actually [TS]

◼   ► I've seen you know I went to the Boston [TS]

◼   ► tech talks which were free to all [TS]

◼   ► registered developers remember the tech [TS]

◼   ► talk things it was like a little mini [TS]

◼   ► WWC where they'd come to your town and [TS]

◼   ► some of the guys who gave the same you [TS]

◼   ► know presentations WABC would do it was [TS]

◼   ► a one day thing one track in a place in [TS]

◼   ► Boston you know where so I didn't have [TS]

◼   ► to take you know of playing anywhere or [TS]

◼   ► get hotel or anything like that so I [TS]

◼   ► went to that so I feel like I'd been to [TS]

◼   ► a mini WWE but this is you know on a big [TS]

◼   ► scale this place is huge it's really [TS]

◼   ► nice looking and it's just tons and tons [TS]

◼   ► of nerds here but anyway I had seen [TS]

◼   ► Steve speak before so I was you know I [TS]

◼   ► had asked Marco before like the days in [TS]

◼   ► the weeks before how early do you have [TS]

◼   ► to get online to be able to get into the [TS]

◼   ► keynote you know or asked a bunch of [TS]

◼   ► people who'd actually been there and [TS]

◼   ► Marco and a few other people said oh you [TS]

◼   ► know like 6:00 a.m. something like that [TS]

◼   ► you should be ok so [TS]

◼   ► I got in line at 6:00 a.m. and the line [TS]

◼   ► was like a wrapping around the building [TS]

◼   ► all the way back to the front door again [TS]

◼   ► about like an entire city block it's [TS]

◼   ► crazy but the place is huge so I did [TS]

◼   ► actually at lining up at 6:00 I did [TS]

◼   ► actually get in we did a little bit of [TS]

◼   ► like you know a line rearrangement once [TS]

◼   ► it became a giant mob so both Marco and [TS]

◼   ► I advanced from where we remember we [TS]

◼   ► were waiting in line did you find that [TS]

◼   ► because of your because of your [TS]

◼   ► notoriety and fame that people would you [TS]

◼   ► know let you advance freely oh now once [TS]

◼   ► you get inside the hall you're not in a [TS]

◼   ► line anymore you're in like kind of a [TS]

◼   ► big mob right I have like you know [TS]

◼   ► tables on the side for you to connect [TS]

◼   ► your laptop and plug in and I think the [TS]

◼   ► Ahmet coffee or something like that so [TS]

◼   ► it became less of a line and more mob at [TS]

◼   ► once it was a mob we could move forward [TS]

◼   ► a little bit we were still pretty far [TS]

◼   ► back but anyway we were far away from [TS]

◼   ► Steve but we had a good position we [TS]

◼   ► picked one like where we could see one [TS]

◼   ► of the big screens but we could also see [TS]

◼   ► Steve at the same time anyway so he went [TS]

◼   ► into the keynote um the first thing we [TS]

◼   ► started with was lion which I really [TS]

◼   ► don't have anything to say about for the [TS]

◼   ► podcast not because no you want to keep [TS]

◼   ► it you've got to get control of your [TS]

◼   ► brand the other thing is though nothing [TS]

◼   ► they showed at the keynote was something [TS]

◼   ► that if you were a developer you didn't [TS]

◼   ► already know about like the previous [TS]

◼   ► developer builds which were all under [TS]

◼   ► NDA or whatever but what they showed on [TS]

◼   ► stage would only be new to you had you [TS]

◼   ► not been a developer downloading the [TS]

◼   ► line built in verse I had been telling [TS]

◼   ► the lion build so they didn't have [TS]

◼   ► anything new like remember that lion [TS]

◼   ► preview they gave way back went yeah [TS]

◼   ► right there were new stuff that's all [TS]

◼   ► the last time you saw a lion than you [TS]

◼   ► saw things that were new but if you have [TS]

◼   ► been downloading the builds it's like [TS]

◼   ► yeah I know I've done that the only [TS]

◼   ► thing it was frustrating to me was that [TS]

◼   ► every time they pull up the screen you [TS]

◼   ► know look how they moved that thing [TS]

◼   ► again and I had to redo all those [TS]

◼   ► screenshots like hey Kevin they keep [TS]

◼   ► moving stuff around the UI like trivial [TS]

◼   ► cosmetic changes but it does mean I have [TS]

◼   ► to go back and redo these screenshots [TS]

◼   ► some of which were like carefully [TS]

◼   ► arranged to have you know just the right [TS]

◼   ► amount of data in them stuff so [TS]

◼   ► something that was frustrating but but [TS]

◼   ► yeah lion was first it was it was the [TS]

◼   ► least there was no surprises there and [TS]

◼   ► and then that went off fine and the next [TS]

◼   ► one I think the next thing was was next [TS]

◼   ► thing was iCloud I think or maybe it was [TS]

◼   ► iOS Bob but iCloud was at the end it was [TS]

◼   ► iOS 5 yeah I'm gonna talk about I caught [TS]

◼   ► first okay um [TS]

◼   ► so I mean we are iCloud is weird because [TS]

◼   ► like they did that press release and [TS]

◼   ► they said we're gonna talk about iCloud [TS]

◼   ► it was a Apple's upcoming cloud services [TS]

◼   ► offering do you remember that yeah and I [TS]

◼   ► tweeted that's like the most uh Napa [TS]

◼   ► like phrase I've ever read right so also [TS]

◼   ► like something Sun would say right so [TS]

◼   ► the first part is upcoming since when [TS]

◼   ► does Apple ever tell you anything that's [TS]

◼   ► up coming up coming right away on Apple [TS]

◼   ► like they don't you know pre mount stuff [TS]

◼   ► like that and then cloud services [TS]

◼   ► offering what the hell does that mean [TS]

◼   ► that's like a corporate Enterprise [TS]

◼   ► doublespeak BS that Apple absolutely [TS]

◼   ► does not do ever and that's what they [TS]

◼   ► call this thing so that was kind of you [TS]

◼   ► know a low point I think for Apple PR [TS]

◼   ► that you know the fact that they had to [TS]

◼   ► explain it all I agree with Gruber that [TS]

◼   ► they were just trying to once again set [TS]

◼   ► expectations that there's not going to [TS]

◼   ► be an iPhone on the stage right no [TS]

◼   ► hardware guy seriously this is what [TS]

◼   ► we're doing [TS]

◼   ► lion iOS 5 iCloud or I can tell you what [TS]

◼   ► it is but we're going to tell you the [TS]

◼   ► name and that's it so I believe they had [TS]

◼   ► to set expectations but cloud service [TS]

◼   ► offering is not a great name for [TS]

◼   ► anything um [TS]

◼   ► now as for iCloud we all know like if [TS]

◼   ► you've been following helpful for a long [TS]

◼   ► time you know there was itools there was [TS]

◼   ► Mac there was mobile me and no one liked [TS]

◼   ► any of those things for varying reasons [TS]

◼   ► you know they weren't that successful [TS]

◼   ► they had problems they were annoying [TS]

◼   ► they were expensive iCloud cloud [TS]

◼   ► services offering brings to my all right [TS]

◼   ► it's gonna be kind of like what dot Mac [TS]

◼   ► mobile me all that stuff did but not as [TS]

◼   ► crappy that was like the going to the [TS]

◼   ► show you know what it's going to be and [TS]

◼   ► the thing about these these cloud [TS]

◼   ► services things is that like the way [TS]

◼   ► Apple usually does stuff and Gruber had [TS]

◼   ► a good article about this I think it was [TS]

◼   ► a back page of Mac world is that they [TS]

◼   ► create something create something simple [TS]

◼   ► with like a clear purpose and message [TS]

◼   ► and then they approve it they iterate [TS]

◼   ► they polish you know they don't sit on [TS]

◼   ► their laurels they don't make something [TS]

◼   ► then try to milk it for profits or ever [TS]

◼   ► you know they put out version 1 version [TS]

◼   ► Joe and get better and better and refine [TS]

◼   ► and just you know and that process leads [TS]

◼   ► you from like the original iPod to you [TS]

◼   ► know going up to like the the iPod Touch [TS]

◼   ► like the gap between those two is [TS]

◼   ► humongous and it's just you know under [TS]

◼   ► the same product name iPod and they just [TS]

◼   ► they just iterated iterated and just at [TS]

◼   ► every opportunity like going from the [TS]

◼   ► the mini to the Nano a big leap there [TS]

◼   ► from the now after that crazy whistle [TS]

◼   ► wristwatch thing and then on to iOS you [TS]

◼   ► know [TS]

◼   ► these products benefit from iterative [TS]

◼   ► improvement now in the cloud space they [TS]

◼   ► haven't gotten that benefit because [TS]

◼   ► they've sort of gone to a bunch of dead [TS]

◼   ► ends like itools was kind of like [TS]

◼   ► whatever and then got Mac was like their [TS]

◼   ► first attempt but people didn't really [TS]

◼   ► like it and then you know MobileMe was [TS]

◼   ► like well okay let's try it again how [TS]

◼   ► about this [TS]

◼   ► and it's like no that's still kind of [TS]

◼   ► sucky so it's like a series of false [TS]

◼   ► starts instead of say eye tools had been [TS]

◼   ► off it awesome and they ate it on it and [TS]

◼   ► kept the brand name you know and by now [TS]

◼   ► we have like I to eye tools version 27 [TS]

◼   ► it was super awesome [TS]

◼   ► now we don't get the benefit of apples [TS]

◼   ► usual iteration on cloud services [TS]

◼   ► instead we get just a series of failures [TS]

◼   ► and so no matter how good I cloud is it [TS]

◼   ► disappoints me that it's not like the [TS]

◼   ► fifth revision of some service you know [TS]

◼   ► it's the first revision of some service [TS]

◼   ► now you know how much underlying stopped [TS]

◼   ► every user how you know how they [TS]

◼   ► redesigned it under the covers it's a [TS]

◼   ► shame that in 2011 we are getting the [TS]

◼   ► very first you know iteration of this [TS]

◼   ► product from Apple we have to wait like [TS]

◼   ► five years for it to get you know really [TS]

◼   ► good or whatever and it's like we're [TS]

◼   ► much farther behind today than we would [TS]

◼   ► be if if they had gotten a clue about [TS]

◼   ► this cloud stuff so speaking of getting [TS]

◼   ► a clue the money diagram and the iCloud [TS]

◼   ► introduction again Gruber wrote about [TS]

◼   ► this correctly thinking the most [TS]

◼   ► important thing they showed him that he [TS]

◼   ► note was the slide where it showed the [TS]

◼   ► Mac which was previously described as [TS]

◼   ► the digital hub like the place where you [TS]

◼   ► connected all your stuff your grammar [TS]

◼   ► ibutton stuff like that was demoted from [TS]

◼   ► its place as the hub at the center of [TS]

◼   ► this diagram lower down to be just [TS]

◼   ► another device in the bottom they had [TS]

◼   ► iPods laptops and the Mac right and then [TS]

◼   ► what they put in its place it at the you [TS]

◼   ► know the hub thing was you know iCloud a [TS]

◼   ► big metal cloud looking thing and then [TS]

◼   ► Jobs if you would listen to it's not any [TS]

◼   ► of the previous shows where I talked [TS]

◼   ► about their online services and compared [TS]

◼   ► to Google where Google's things like [TS]

◼   ► server canonical where the source of [TS]

◼   ► truth is on the current is on the server [TS]

◼   ► Steve Jobs literally said on stage that [TS]

◼   ► cloud is the source of truth you know [TS]

◼   ► that source of truth things like [TS]

◼   ► technical you know a term of art for the [TS]

◼   ► people influencing this stuff and he's [TS]

◼   ► probably been embroiled in it enough to [TS]

◼   ► have picked up that term to start [TS]

◼   ► talking about it but [TS]

◼   ► yeah that's what he said was that the [TS]

◼   ► cloud is the source and everything else [TS]

◼   ► is you know subordinate to that and it [TS]

◼   ► sounds like exactly what Google does and [TS]

◼   ► it sounds exactly like what I have been [TS]

◼   ► asking for and the other thing that [TS]

◼   ► again [TS]

◼   ► I think Gruber noted this first and I [TS]

◼   ► picked it up as well later sessions was [TS]

◼   ► that throughout this entire thing where [TS]

◼   ► he would say here's the cloud here's [TS]

◼   ► your devices follow blah he did not say [TS]

◼   ► the S word sync he didn't say and your [TS]

◼   ► document sync from the cloud down to all [TS]

◼   ► your devices or and your and you you [TS]

◼   ► know put something here and it syncs up [TS]

◼   ► to the cloud to say it's ask anyone [TS]

◼   ► who's in this industry to talk about [TS]

◼   ► this cloud stuff they will say the S [TS]

◼   ► word at some point right and it seemed [TS]

◼   ► like he was consciously avoiding it [TS]

◼   ► because all of us were listening waiting [TS]

◼   ► for him to say that and he wouldn't he [TS]

◼   ► would pick a different we like it's [TS]

◼   ► updated from or pushed to or you know [TS]

◼   ► whatever they was like almost awkward [TS]

◼   ► like he was working around it and in [TS]

◼   ► fact many people who he did eventually [TS]

◼   ► say sync because this is very difficult [TS]

◼   ► to talk about this without saying sync [TS]

◼   ► but the way he spoke about it was clear [TS]

◼   ► he was trying not that we just slipped [TS]

◼   ► up why why do you think it's important [TS]

◼   ► not to say that well I'm I'm not sure [TS]

◼   ► why I did eventually get it confirmed [TS]

◼   ► from various sources that the Apple [TS]

◼   ► message is try not to say sync right and [TS]

◼   ► I think why they're not saying they [TS]

◼   ► didn't give reasoning they just said [TS]

◼   ► that yes that is actually a thing it's [TS]

◼   ► not your imagination you're not going [TS]

◼   ► crazy across the you know Steve can get [TS]

◼   ► away with saying is who's going to yell [TS]

◼   ► it when he slips up but anyway the thing [TS]

◼   ► about sync is that sync is hard think [TS]

◼   ► it's difficult to implement and people's [TS]

◼   ► experience with sync especially on the [TS]

◼   ► Mac is not good like I sync doesn't have [TS]

◼   ► a good rep that Mac's sync with that [TS]

◼   ► stupid conflict dialogue where you got [TS]

◼   ► to pick something based on you know you [TS]

◼   ► don't enough information to pick [TS]

◼   ► sometimes you just see a big hex top of [TS]

◼   ► the right left side you have to pick [TS]

◼   ► like that sync you know or you try to [TS]

◼   ► sync and you like double your contacts [TS]

◼   ► or screw something up you know it's got [TS]

◼   ► a bad rap it's a bad word people don't [TS]

◼   ► like to hear that you know mmm and and [TS]

◼   ► the thing and the reason and this is not [TS]

◼   ► like just Apple screwing it up that [TS]

◼   ► doesn't hurt but you know sync is just [TS]

◼   ► hard period you know not everyone can [TS]

◼   ► agree on what the right thing to do in a [TS]

◼   ► situation where you have multiple [TS]

◼   ► changes to something that are all [TS]

◼   ► scattered throughout time like what is [TS]

◼   ► if you got to ruin people and say what [TS]

◼   ► should this look like they can't even [TS]

◼   ► agree so how the hell can you implement [TS]

◼   ► something in a computer program when [TS]

◼   ► people can't even agree with [TS]

◼   ► right thing to do is and this is like a [TS]

◼   ► formula for bad user experience you know [TS]

◼   ► one that when the mental model of the [TS]

◼   ► user does not match the computer model [TS]

◼   ► the user perceives that is bad user [TS]

◼   ► interface so if the user thinks X should [TS]

◼   ► happen and the computer has different [TS]

◼   ► model it makes Y happen the user is [TS]

◼   ► pissed off and like I said people are [TS]

◼   ► going to all have different agreements [TS]

◼   ► you can never make a computer model of [TS]

◼   ► sync where everyone will agree with it [TS]

◼   ► you know everyone will agree with with [TS]

◼   ► the results and and the thing is like if [TS]

◼   ► you if you throw this problem at a [TS]

◼   ► computer scientist or you know cuz those [TS]

◼   ► are the people implementing it and you [TS]

◼   ► tell them to do synced like alright well [TS]

◼   ► you know what they'll do something like [TS]

◼   ► you know for this version control but in [TS]

◼   ► software that's that's a you know all [TS]

◼   ► about sync of taking change from one [TS]

◼   ► person another person merging them [TS]

◼   ► together and stuff like that [TS]

◼   ► but if you were to implement that in a [TS]

◼   ► straightforward way things that things [TS]

◼   ► that like are considered clean merges in [TS]

◼   ► a version control system for example a [TS]

◼   ► clean the you know three-way merge which [TS]

◼   ► is software developer can understand and [TS]

◼   ► understand why I got there and [TS]

◼   ► implemented and so on and so forth [TS]

◼   ► regular people have no idea what the [TS]

◼   ► hell through emerges so you can get [TS]

◼   ► things like we have a single document [TS]

◼   ► like a single text file that's updated [TS]

◼   ► by several different people in several [TS]

◼   ► different locations across time [TS]

◼   ► something that is technically speaking a [TS]

◼   ► clean merge of all those changes will [TS]

◼   ► result in from the users perspective a [TS]

◼   ► nonsensical document that never existed [TS]

◼   ► in that state in any one place so as far [TS]

◼   ► as they're concerned like what do you [TS]

◼   ► mean this is a clean merge of my changes [TS]

◼   ► I never saw this document in front of me [TS]

◼   ► when I went into this other computer I [TS]

◼   ► loaded my document up and what I saw [TS]

◼   ► there was not what I saw on computer a [TS]

◼   ► not wanting so I've had it but some [TS]

◼   ► weird conglomerate that I don't like but [TS]

◼   ► on the other hand things like you know [TS]

◼   ► not documents with records like a [TS]

◼   ► contact people want mergers there [TS]

◼   ► because like I added the guys telephone [TS]

◼   ► number here and then when I saw them in [TS]

◼   ► you know in person I added his email [TS]

◼   ► address on my iPod and then on my Mac I [TS]

◼   ► want to see those things merged right [TS]

◼   ► right so it's just it's really hard to [TS]

◼   ► get to get sync right on this and I [TS]

◼   ► think that's why they wanted to avoid [TS]

◼   ► the word and in the implementation of [TS]

◼   ► octa which they didn't go into and [TS]

◼   ► unfortunately I can't go into it because [TS]

◼   ► it was NDA let's just say it operates in [TS]

◼   ► practice a little bit differently than [TS]

◼   ► that diagram I guess I can't what kind [TS]

◼   ► of discuss about that [TS]

◼   ► yeah I guess I can talk about so in in [TS]

◼   ► the keynote he was saying that the [TS]

◼   ► server is a source of truth but all of [TS]

◼   ► his discussion of I clouds especially [TS]

◼   ► documents in the cloud and stuff like [TS]

◼   ► that later in the thing where he's [TS]

◼   ► showing diagrams with pictures moving [TS]

◼   ► using the cloud and the devices it was [TS]

◼   ► all about documents travelling between [TS]

◼   ► devices he would always say things like [TS]

◼   ► I think this is a direct quote that have [TS]

◼   ► my notices iCloud pushes documents to [TS]

◼   ► users devices automatically so that [TS]

◼   ► sounds fine everything is like well he's [TS]

◼   ► avoiding saying the words think he's [TS]

◼   ► just saying push but let's get back to [TS]

◼   ► you know my thing where I talk about [TS]

◼   ► Google's model where the server is [TS]

◼   ► canonical Google doesn't talk in those [TS]

◼   ► terms Google doesn't push anything [TS]

◼   ► anywhere your document never leaves the [TS]

◼   ► server like your Google Docs thing it's [TS]

◼   ► your document is in the cloud you see it [TS]

◼   ► when you view it on an application on [TS]

◼   ► one of your devices when you bring up a [TS]

◼   ► web browser on whatever device you have [TS]

◼   ► you are looking at the one and only copy [TS]

◼   ► of that document that is in the cloud [TS]

◼   ► versus the way Apple talks about it [TS]

◼   ► which is the the cloud pushes the [TS]

◼   ► document down to all the devices as in [TS]

◼   ► each document has a copy of that thing [TS]

◼   ► and your document is made in one place [TS]

◼   ► goes up to the cloud goes down to that [TS]

◼   ► device down to that device down to that [TS]

◼   ► device now it's kind of semantics it's [TS]

◼   ► like what's the difference between [TS]

◼   ► pushing the document from where I write [TS]

◼   ► it up to the cloud and then pushing it [TS]

◼   ► down to all of the other things versus [TS]

◼   ► oh it was always in the cloud and you're [TS]

◼   ► just viewing it there well when you view [TS]

◼   ► it obviously the bits of the document [TS]

◼   ► are coming down but like there is a [TS]

◼   ► technical difference like in theory I [TS]

◼   ► mean this is not practically speaking [TS]

◼   ► what goes on but in theory when you pull [TS]

◼   ► up a document in Google Docs it could [TS]

◼   ► just show you the first page of the [TS]

◼   ► document and the only bytes that were [TS]

◼   ► transferred from Google server to you is [TS]

◼   ► the first page but the mental model that [TS]

◼   ► Apple is proposing is that when you make [TS]

◼   ► a document on your Mac it gets pushed up [TS]

◼   ► to the cloud and when you pop fire up [TS]

◼   ► your iPad that document the whole thing [TS]

◼   ► gets pushed down and you open in a pages [TS]

◼   ► in your iPad and there's the whole [TS]

◼   ► document right it's not like you're [TS]

◼   ► using pages it's not a viewer app for a [TS]

◼   ► file that lives in the cloud pages is an [TS]

◼   ► application that opens local files and [TS]

◼   ► the iCloud magic makes that file you [TS]

◼   ► created they're also local over here you [TS]

◼   ► see what I'm saying it's like no it's [TS]

◼   ► Holly it's a little bit especially when [TS]

◼   ► you get to down to like the bits and [TS]

◼   ► bytes it's just the term of semantics [TS]

◼   ► it's just a question of semantics in [TS]

◼   ► just the words you use but I really [TS]

◼   ► think there's something there in term [TS]

◼   ► of how the two companies think about [TS]

◼   ► things in terms of like who owns the day [TS]

◼   ► that I you know and like how the [TS]

◼   ► importance of the server and stuff like [TS]

◼   ► that and the thing that occurs to me [TS]

◼   ► when I look at that diagram that's got [TS]

◼   ► the cloud at the top and devices on the [TS]

◼   ► bottom is it the shape of that diagram [TS]

◼   ► is artificial the cloud top the the [TS]

◼   ► documents on the bottom like a big [TS]

◼   ► triangle you know whether the the cloud [TS]

◼   ► is the source of truth say I think if [TS]

◼   ► you take all the items in a diagram and [TS]

◼   ► rearrange them there's nothing about the [TS]

◼   ► cloud that makes it well there is so [TS]

◼   ► there are some things but nothing that [TS]

◼   ► makes it special like it's more of a [TS]

◼   ► peer-to-peer relationship than it is a [TS]

◼   ► googles thing where the server has your [TS]

◼   ► document right it's more of a p2p thing [TS]

◼   ► and it's especially true because they [TS]

◼   ► talk about land sink which obviously [TS]

◼   ► Dropbox does like if you have two [TS]

◼   ► machines that have Dropbox and you put a [TS]

◼   ► new file in your Dropbox I you know you [TS]

◼   ► log on to your Dropbox on one computer [TS]

◼   ► and another computer has files that this [TS]

◼   ► one doesn't have this one hadn't been [TS]

◼   ► turned on in a while instead of copying [TS]

◼   ► those files down from Dropbox it will [TS]

◼   ► copy them over your land from your other [TS]

◼   ► Mac because it's a lot faster to get [TS]

◼   ► that document from the Mac that has it [TS]

◼   ► been through all with the Dropbox [TS]

◼   ► servers you know what I mean now most [TS]

◼   ► people wouldn't say that Dropbox is [TS]

◼   ► peer-to-peer but right does that you [TS]

◼   ► know they call it land syncing right so [TS]

◼   ► in the relationship in that diagram if [TS]

◼   ► you turn on your iPad and it hasn't been [TS]

◼   ► turned on for a while and your Mac in [TS]

◼   ► the other room has a new version of some [TS]

◼   ► document your iPad is not going to go to [TS]

◼   ► iCloud and ask it for that document it's [TS]

◼   ► going to get it directly from the Mac [TS]

◼   ► over there over your LAN at least that [TS]

◼   ► was a sudden thing like it so it seems [TS]

◼   ► more peer-to-peer than it is server [TS]

◼   ► canonical Google type thing right and [TS]

◼   ► technologically speaking there are [TS]

◼   ► details now that I can't go into whether [TS]

◼   ► that really is the case but just from [TS]

◼   ► from the diagram it's you know obviously [TS]

◼   ► the iCloud is a special peer it's not [TS]

◼   ► the same as all the other peers but it [TS]

◼   ► seems almost kind of peer to peer [TS]

◼   ► especially since the documents always [TS]

◼   ► moving around it's not like they live [TS]

◼   ► them on the cloud we look at them [TS]

◼   ► they're moving around you know and again [TS]

◼   ► there are more technical details that [TS]

◼   ► but I'd only go into it our first [TS]

◼   ► sponsor today is Rackspace comm service [TS]

◼   ► leader in cloud computing if you're [TS]

◼   ► building an application chances are [TS]

◼   ► email is a very important part of it [TS]

◼   ► you sign up for Rackspace Cloud Servers [TS]

◼   ► you become eligible for a free SendGrid [TS]

◼   ► account worth up to forty thousand [TS]

◼   ► emails per month a managing email [TS]

◼   ► deliverability is something that's hard [TS]

◼   ► it's a challenge to do this and now with [TS]

◼   ► Rackspace and SendGrid you don't have to [TS]

◼   ► you don't have to manage it anymore you [TS]

◼   ► can learn more about the Rackspace cloud [TS]

◼   ► services in general and more about this [TS]

◼   ► special offer by going to Rackspace comm [TS]

◼   ► slash five-by-five [TS]

◼   ► um so mobile me mold me is dead Steve [TS]

◼   ► Nannes pretty much gone right and it'll [TS]

◼   ► continue people can continue to use it [TS]

◼   ► to a certain degree all of the fine my [TS]

◼   ► Mac or Find My iPhone iPod stuff will [TS]

◼   ► continue to work but how do you feel for [TS]

◼   ► the poor people who thought wow in [TS]

◼   ► advance of iCloud I better sign up for [TS]

◼   ► that MobileMe account bought one yeah [TS]

◼   ► they can get refunds through some [TS]

◼   ► process and everyone's getting extended [TS]

◼   ► to like 2012 June or something you know [TS]

◼   ► but the thing about isn't in the keynote [TS]

◼   ► he put that up on the stage and he [TS]

◼   ► described iCloud at a high-level term [TS]

◼   ► and he said you know well how can you [TS]

◼   ► trust this isn't this from the same [TS]

◼   ► company that brought us mobile me you [TS]

◼   ► know which is usually you don't hear [TS]

◼   ► Apple saying that a product that existed [TS]

◼   ► 10 seconds ago is a piece of crap but [TS]

◼   ► that's basically what they do you know [TS]

◼   ► sometimes they'll crap on their products [TS]

◼   ► that were from years ago and say bad [TS]

◼   ► things about them but the old me was [TS]

◼   ► like right up until that keynote started [TS]

◼   ► it was their one and only you know it [TS]

◼   ► online service is offering and then in [TS]

◼   ► that keynote they just he just threw it [TS]

◼   ► under the bus right right that was a big [TS]

◼   ► laugh line in the keynote right because [TS]

◼   ► you know it's shocking to hear him say [TS]

◼   ► something like that only Steve Jobs can [TS]

◼   ► get away was saying something like that [TS]

◼   ► and we all kind of agree and it's funny [TS]

◼   ► but then he went on not to really answer [TS]

◼   ► that question you know how can you trust [TS]

◼   ► his company brought your mobile me and [TS]

◼   ► we got the laughs and it's like alright [TS]

◼   ► so how can we we kind of tried to answer [TS]

◼   ► but like what boil down to is like trust [TS]

◼   ► us we got to right this time we you know [TS]

◼   ► that I guess the answer was we screwed [TS]

◼   ► up so bad we scribbs so bad the first [TS]

◼   ► time we won't make that mistake well [TS]

◼   ► that was the third time charm but like [TS]

◼   ► by them publicly acknowledging how awful [TS]

◼   ► MobileMe was it was reassuring us that [TS]

◼   ► yes we understand that we screwed up [TS]

◼   ► we're not under the deluge [TS]

◼   ► that we did just fine before and it's [TS]

◼   ► just you know your fault for not [TS]

◼   ► understanding our grand vision and why [TS]

◼   ► your people whose complaint like so [TS]

◼   ► showing that they understood like us [TS]

◼   ► what was wrong with MobileMe was [TS]

◼   ► supposed to give us the faith that they [TS]

◼   ► would do something better and it did [TS]

◼   ► help a little bit but there was no like [TS]

◼   ► well let me tell you exactly why it's [TS]

◼   ► going to be different this time so in [TS]

◼   ► terms of the iCloud stuff you know we'll [TS]

◼   ► see again maybe fourth time is the charm [TS]

◼   ► but the questions I have for mobile [TS]

◼   ► media though aren't answered anywhere [TS]

◼   ► that I found I've been trying to read on [TS]

◼   ► it as much as I could in between doing [TS]

◼   ► stuff but what about stuff like [TS]

◼   ► galleries that you put up from iPhoto or [TS]

◼   ► I websites you know what about the iWeb [TS]

◼   ► application all that business where does [TS]

◼   ► that stuff go because I have I have [TS]

◼   ► stuff back from you know dotmac homepage [TS]

◼   ► and then I have I web pages and I do [TS]

◼   ► have you know I photo galleries and I [TS]

◼   ► mean I forgot again to the iPhoto [TS]

◼   ► application right so what's going to [TS]

◼   ► happen to that stuff does that stay up [TS]

◼   ► there forever is it get decommissioned [TS]

◼   ► after you know June 30th 2012 and Hubble [TS]

◼   ► me goes away what happens if you tried [TS]

◼   ► in iPhoto try to say you know upload [TS]

◼   ► this I you know this MobileMe gallery [TS]

◼   ► thing does it not work does it say sorry [TS]

◼   ► even though you have this program and it [TS]

◼   ► used to do this MobileMe is actually [TS]

◼   ► gone now so tough luck right and by the [TS]

◼   ► way if you have pictures there they're [TS]

◼   ► all gone no answers for that so far [TS]

◼   ► judging by how they decommissioned Mac [TS]

◼   ► homepage I'm I don't have great hope [TS]

◼   ► that they're going to help us preserve [TS]

◼   ► our stuff in any particular way so it's [TS]

◼   ► kind of depressing at least iWeb I think [TS]

◼   ► you can export it to an FTP server and I [TS]

◼   ► think you're an exporter does local HTML [TS]

◼   ► or something like that so you won't lose [TS]

◼   ► your stuff but I don't know we're gonna [TS]

◼   ► use for the equivalent that because the [TS]

◼   ► reason I use iWeb which is an awful [TS]

◼   ► awful program you should never use it by [TS]

◼   ► the way but the reason I use it is [TS]

◼   ► because it integrates our my family [TS]

◼   ► rather use it as integrates with the [TS]

◼   ► iLife applications and someone who [TS]

◼   ► doesn't know any HTML can just drag a [TS]

◼   ► bunch of images out write a little blog [TS]

◼   ► post and you know and put it on its way [TS]

◼   ► I think my wife in particular now has [TS]

◼   ► more than enough skills to be able to [TS]

◼   ► use like a flash uploader like you do [TS]

◼   ► when you know Shutterfly or facebook or [TS]

◼   ► whatever to do the same thing but we're [TS]

◼   ► back when we started doing this it was [TS]

◼   ► just easier to say all right you know [TS]

◼   ► how iPhoto works well here's all your [TS]

◼   ► iPhoto stuff and just drag it onto the [TS]

◼   ► page versus using one of those stupid [TS]

◼   ► uploader things you know so I'll be kind [TS]

◼   ► of sad to see the idea of an application [TS]

◼   ► like iWeb go away and I'm just [TS]

◼   ► is this a guarantee that iWeb is going [TS]

◼   ► away I mean I just assumed I mean like [TS]

◼   ► it's hosted on mobile me hosting and no [TS]

◼   ► part of the iCloud offering was like and [TS]

◼   ► we'll host web pages for you like they [TS]

◼   ► never said that at any point you know so [TS]

◼   ► there were there were a lot and a lot of [TS]

◼   ► people have emailed us or asked on [TS]

◼   ► Twitter you know what what is going to [TS]

◼   ► happen with that I did dug up early on [TS]

◼   ► that little article from Apple that [TS]

◼   ► basically said you know this is good for [TS]

◼   ► another couple months but it doesn't [TS]

◼   ► doesn't really answer any of those [TS]

◼   ► questions do you think that the number [TS]

◼   ► of people that were actually just using [TS]

◼   ► those services whether it's iWeb or [TS]

◼   ► whatever kind of hosting that there just [TS]

◼   ► weren't enough people doing it to matter [TS]

◼   ► to Apple that that they felt like well [TS]

◼   ► it you know [TS]

◼   ► only few people use it so we can get rid [TS]

◼   ► of it well I think they just want clean [TS]

◼   ► breaks like their apples always big [TS]

◼   ► about the clean break and I certainly [TS]

◼   ► disdain the job show for mobile me he [TS]

◼   ► wants that out of his sight out of mind [TS]

◼   ► stops like yeah I firstly yeah you're [TS]

◼   ► right I don't think there are a lot of [TS]

◼   ► people using I don't think there are a [TS]

◼   ► lot of people using mobile me period and [TS]

◼   ► is even a smaller fraction was using [TS]

◼   ► these particular services and they've [TS]

◼   ► already shown with that Mac home page [TS]

◼   ► when they decommission that they don't [TS]

◼   ► mind telling people like you got six [TS]

◼   ► months to get your crap out of there and [TS]

◼   ► then we're just gonna take it offline we [TS]

◼   ► don't care where you go but you can't [TS]

◼   ► stay here you know that they did that [TS]

◼   ► with that and with moldy homepage or [TS]

◼   ► with Mac homepage I think they're gonna [TS]

◼   ► do the same thing with with mobile meat [TS]

◼   ► but the jury's still out because I [TS]

◼   ► haven't said anything one way or the [TS]

◼   ► other and they have you know until June [TS]

◼   ► 2012 to decide what they're gonna do so [TS]

◼   ► maybe the most likely they haven't even [TS]

◼   ► decided yet you know this one the next [TS]

◼   ► site about iCloud iCloud is free it was [TS]

◼   ► a phrase used often he was the big [TS]

◼   ► keynote transition with the big giant [TS]

◼   ► free word comes down and smashes the $99 [TS]

◼   ► from mobile mates and you get you know [TS]

◼   ► email contacts and calendar syncing for [TS]

◼   ► everybody for free how Lou you because [TS]

◼   ► Tom Mac and MobileMe were so horrible we [TS]

◼   ► had to pay $99 a year and you can add an [TS]

◼   ► additional email address for like 10 [TS]

◼   ► bucks a year which is insane [TS]

◼   ► anyway 10 dollars for an email address [TS]

◼   ► right but then that person wouldn't be [TS]

◼   ► able to sync their email contacts and [TS]

◼   ► calendar there would only Stoney be one [TS]

◼   ► eye disk you know so like well you know [TS]

◼   ► so I could sink my stuff but my wife [TS]

◼   ► could unless we bought the family plan [TS]

◼   ► which is like 150 bucks it was just all [TS]

◼   ► it was like in a fantasy land [TS]

◼   ► right but when he said iCloud is free I [TS]

◼   ► remember thinking [TS]

◼   ► tweeting at the time like you know uh [TS]

◼   ► Apple thinks iCloud is so good they're [TS]

◼   ► gonna make you pay for you know and I [TS]

◼   ► kept waiting for the other shoe to drop [TS]

◼   ► and so they went through this whole [TS]

◼   ► thing of like well there's three other [TS]

◼   ► apps and then three more apps and [TS]

◼   ► there's documents in the cloud and also [TS]

◼   ► stuff but I was like no Apple has to get [TS]

◼   ► paid right then I couldn't do anything [TS]

◼   ► out of the goodness of their heart there [TS]

◼   ► has to you know it's not charity and it [TS]

◼   ► doesn't do ad supported stuff and at [TS]

◼   ► some point they explicitly said on by [TS]

◼   ► the way in our mail there's no ads like [TS]

◼   ► so sticking it to Google you know now [TS]

◼   ► it's not ad supported isn't it and we're [TS]

◼   ► telling you all this stuff is free how [TS]

◼   ► are they going to get money right and [TS]

◼   ► finally the very very end and I thought [TS]

◼   ► it was super clever because I did not [TS]

◼   ► predict this the way the way they're [TS]

◼   ► going to get paid to say iCloud is free [TS]

◼   ► but you know what cost 25 bucks a year [TS]

◼   ► iTunes Match right and they give it a [TS]

◼   ► different name and it's like well it's [TS]

◼   ► it's vaguely related to iCloud but no [TS]

◼   ► iCloud is free you see iTunes Match is [TS]

◼   ► $25 but items matches you know it's so [TS]

◼   ► incredibly attractive because they are [TS]

◼   ► the only company that did the deals with [TS]

◼   ► the record companies it's like legal [TS]

◼   ► free and clear and by the way we'll [TS]

◼   ► upload all your crazy music that we [TS]

◼   ► can't match which was my big concern I [TS]

◼   ► thought there's no way in hell they [TS]

◼   ► would do that I don't know how they song [TS]

◼   ► that was I was like how how is iTunes [TS]

◼   ► Match going to help me because I have [TS]

◼   ► things like you know anime soundtracks [TS]

◼   ► are like video game music remixes that [TS]

◼   ► are never ever ever going to be on the [TS]

◼   ► iTunes music store and they are never [TS]

◼   ► gonna Majan that's what I listen to a [TS]

◼   ► lot of the time these really obscure [TS]

◼   ► things that you know nobody else likes [TS]

◼   ► slow you know knows about or has up in a [TS]

◼   ► store somewhere is it just like a sound [TS]

◼   ► of modem connecting or something they [TS]

◼   ► listen to you don't well you're not [TS]

◼   ► you're not a really a video gamer but if [TS]

◼   ► you're a gamer you have emotional [TS]

◼   ► connections to theme songs from video [TS]

◼   ► games I can count I'm on the same page [TS]

◼   ► right and so so piece are you listened [TS]

◼   ► to like the Frogger scene theme song or [TS]

◼   ► dying or something well you start from [TS]

◼   ► that premise of like you know the 8-bit [TS]

◼   ► music with the bleeps and the boobs and [TS]

◼   ► then people do remixes or orchestral [TS]

◼   ► arrangements or combinations like that [TS]

◼   ► leo C remix that I think is org letter [TS]

◼   ► oh the literacy it stands for [TS]

◼   ► overclocked remix org is a website [TS]

◼   ► that's just filled with videogame [TS]

◼   ► remixes and anime soundtracks like [TS]

◼   ► you're watching anime that you like [TS]

◼   ► there you have interesting soundtracks [TS]

◼   ► in the Mario or even just things like [TS]

◼   ► movie soundtracks iTunes doesn't have [TS]

◼   ► everything and they have you know [TS]

◼   ► whatever 18 million songs they don't [TS]

◼   ► have everything but if you couldn't [TS]

◼   ► listen to like say [TS]

◼   ► that's what you're into this week and [TS]

◼   ► you listen to you know a new soundtrack [TS]

◼   ► or new but remix or even like you know [TS]

◼   ► there's illegal mashups you find online [TS]

◼   ► from the best of Booty and stuff like [TS]

◼   ► that they're not going to be on iTunes [TS]

◼   ► or because they're all completely [TS]

◼   ► illegal but they're great some weeks [TS]

◼   ► that's what I'm listening to right so if [TS]

◼   ► iTunes Match had no solution to that it [TS]

◼   ► wouldn't be very good well they're gonna [TS]

◼   ► upload that for you too [TS]

◼   ► you know so they will not upload the [TS]

◼   ► stuff they can match that's that was the [TS]

◼   ► big selling point you don't have to [TS]

◼   ► spend a week uploading of course [TS]

◼   ► wouldn't take me a week over FiOS but [TS]

◼   ► for regular people it's going to take [TS]

◼   ► them a long time to jam all their [TS]

◼   ► information online [TS]

◼   ► they said no Apple will just scan your [TS]

◼   ► stuff match it and say or I found that [TS]

◼   ► down there yeah we've got that for you [TS]

◼   ► in the cloud found that down there [TS]

◼   ► you've got the 40 on the cloud and the [TS]

◼   ► stuff they didn't find they'll just [TS]

◼   ► upload those 10 songs so it is [TS]

◼   ► incredibly attractive offer to get any [TS]

◼   ► music you buy anywhere any music you [TS]

◼   ► ripped from your CDs anything anywhere [TS]

◼   ► in your iTunes library you can listen to [TS]

◼   ► everywhere [TS]

◼   ► and you just give us 25 bucks a year so [TS]

◼   ► it's recurring revenue I'm sure out of [TS]

◼   ► that 25 bucks the record companies are [TS]

◼   ► getting paid Apple's getting paid I [TS]

◼   ► don't think it's covering their costs [TS]

◼   ► but I think they finally have have come [TS]

◼   ► become good come to peace becomes a [TS]

◼   ► terms with the idea that online is gonna [TS]

◼   ► be a bit of a cost center for them okay [TS]

◼   ► I remember talking to somebody that [TS]

◼   ► mobled me way back when when I wrote [TS]

◼   ► some some really nasty thing about [TS]

◼   ► mobile me because it was pissing me off [TS]

◼   ► and someone from the MobileMe team was [TS]

◼   ► talking to me and I asked does the [TS]

◼   ► MobileMe team have to make money like [TS]

◼   ► are they responsible for you know profit [TS]

◼   ► and loss or whatever now there was that [TS]

◼   ► fortune story recently that said that [TS]

◼   ► people inside Apple are not responsible [TS]

◼   ► for profit and loss really within the [TS]

◼   ► departments but it's still an awareness [TS]

◼   ► of like are you expected to make money [TS]

◼   ► like at the end of the day like or you [TS]

◼   ► know and the MobileMe guy said yeah [TS]

◼   ► we're you know we're expected to like [TS]

◼   ► cover our costs you know it's not again [TS]

◼   ► it's not a charity right but that five [TS]

◼   ► hundred million dollar datacenter and [TS]

◼   ► all the bandwidth and all the stuff like [TS]

◼   ► that there's no way I can show this away [TS]

◼   ► maybe I don't know what their numbers [TS]

◼   ► are like do they think enough people are [TS]

◼   ► gonna sign up for iTunes Match at 25 [TS]

◼   ► bucks a year that's going to pay for [TS]

◼   ► whatever they have to pay to all the [TS]

◼   ► record labels plus cover all their [TS]

◼   ► hosting costs for the free iCloud I [TS]

◼   ► don't know I haven't done the math on it [TS]

◼   ► it doesn't it seems to you like it's not [TS]

◼   ► enough money oh it's definitely oh it's [TS]

◼   ► definitely not enough [TS]

◼   ► money but here so here's a question but [TS]

◼   ► something I just want to address and see [TS]

◼   ► if you know the answer if you've been [TS]

◼   ► able to deduce the answer and that is [TS]

◼   ► let's say you do this iTunes Match right [TS]

◼   ► you pay your twenty five bucks yep [TS]

◼   ► let's say you've got I don't know if I [TS]

◼   ► what's a reasonable amount of gigs of [TS]

◼   ► music to have five ten I don't know say [TS]

◼   ► today it stands one twenty twenty yeah [TS]

◼   ► so you go through and you you you go [TS]

◼   ► through and it finds data you know it [TS]

◼   ► finds says oh I I can get 85% of that [TS]

◼   ► you pay your twenty five bucks now [TS]

◼   ► you've got you know whatever it is [TS]

◼   ► fifteen gigs are more in the cloud now [TS]

◼   ► you can download that to your iPad you [TS]

◼   ► can download that to your iPhone your [TS]

◼   ► other Mac's right all from the cloud and [TS]

◼   ► then you're actually maybe even getting [TS]

◼   ► higher bitrate higher quality music than [TS]

◼   ► you might have ripped it yeah I forgot [TS]

◼   ► to mention that yeah they also you know [TS]

◼   ► they match the song they're not matching [TS]

◼   ► the file so if you have a crappy version [TS]

◼   ► of a song they've got a better one they [TS]

◼   ► let you listen to that right so you may [TS]

◼   ► have ripped it at 64 for uh you know who [TS]

◼   ► knows 128 who knows what you did right [TS]

◼   ► and they're gonna know we'll give you [TS]

◼   ► this high-quality one so here's the [TS]

◼   ► question let's say that the Year comes [TS]

◼   ► up and you say ah I can't afford it or I [TS]

◼   ► don't want to renew or I'm not really [TS]

◼   ► using this you keep those tracks right [TS]

◼   ► or do they go away do they get taken for [TS]

◼   ► good you keep which tracks alright with [TS]

◼   ► 256 is yeah are they still in in the [TS]

◼   ► iCloud for you are they still in your [TS]

◼   ► iCloud are they still stand down on your [TS]

◼   ► devices and they're yours once you get [TS]

◼   ► them I'll have to try that I haven't [TS]

◼   ► because I haven't actually tried it yet [TS]

◼   ► but here's my thing about like the [TS]

◼   ► previous discussion about what iCloud [TS]

◼   ► actually does that it's actually making [TS]

◼   ► a date the data move around between your [TS]

◼   ► devices versus we've got one copy of [TS]

◼   ► your data it's in the cloud and you can [TS]

◼   ► view it or stream it from that location [TS]

◼   ► now I would imagine that it's going to [TS]

◼   ► send you like you know the whole 256 [TS]

◼   ► kilobyte AAC file right like if for [TS]

◼   ► example if you were to go on to a brand [TS]

◼   ► new device you just bought an iPhone and [TS]

◼   ► you you know start listening to music [TS]

◼   ► and iCloud it's not gonna be streaming [TS]

◼   ► it from iCloud you know it's kind of [TS]

◼   ► eventually I would assume copy all those [TS]

◼   ► songs down to your I'm just again I'm [TS]

◼   ► just speculating but like based on how [TS]

◼   ► document [TS]

◼   ► in the cloud everything else works it [TS]

◼   ► seems to me that no I wouldn't say that [TS]

◼   ► like iTunes Match has to be necessarily [TS]

◼   ► anyway related to documents in the cloud [TS]

◼   ► but just based on their idea of like [TS]

◼   ► pushing document between it seems like [TS]

◼   ► you would have the file and it's DRM [TS]

◼   ► free and I suppose they could try to [TS]

◼   ► yank it away from you but I don't think [TS]

◼   ► so I think everything that happens stays [TS]

◼   ► and I think if you were to stop paying [TS]

◼   ► all you would lose is that now when you [TS]

◼   ► buy a song in your iPhone it doesn't [TS]

◼   ► suddenly appear on your Mac like that's [TS]

◼   ► what you're losing right right you're [TS]

◼   ► losing that synchronization so it's not [TS]

◼   ► so much about you know because you you [TS]

◼   ► already had the rights to that one song [TS]

◼   ► like even if it wasn't something in the [TS]

◼   ► iTunes Store like assume you you ripped [TS]

◼   ► something from a CD that Apple doesn't [TS]

◼   ► own you know that's your song you could [TS]

◼   ► already put it on your iPhone your iPod [TS]

◼   ► your iPad you can already do that now [TS]

◼   ► right so it's not in something new [TS]

◼   ► you're getting all you're getting is the [TS]

◼   ► you don't have to do it manually you [TS]

◼   ► don't have to synchronize all your stuff [TS]

◼   ► and copy it around and it will go [TS]

◼   ► through this intermediary point and do [TS]

◼   ► it for you so I'm assuming you keep all [TS]

◼   ► that stuff and and if they upgraded you [TS]

◼   ► I'm assuming you keep the upgrades but [TS]

◼   ► we're all just guessing it's they'd have [TS]

◼   ► to be able to keep them it's just it [TS]

◼   ► just seems like the way Apple does [TS]

◼   ► things is we copy your stuff around from [TS]

◼   ► place to place not we have one copy of [TS]

◼   ► it that you can access sometimes then we [TS]

◼   ► take away your access right so that that [TS]

◼   ► transitions nicely into what iCloud is [TS]

◼   ► not doing and what I Khaled is [TS]

◼   ► definitely not doing I don't remember [TS]

◼   ► this is in the keynote it's just in my [TS]

◼   ► notes but one thing is the only not [TS]

◼   ► doing is storing all your data so for [TS]

◼   ► example it is not backing all your stuff [TS]

◼   ► up right even though they said it'll be [TS]

◼   ► backups for your iPhone and if you lose [TS]

◼   ► your phone just go to a new phone typing [TS]

◼   ► username password and all your stuff is [TS]

◼   ► there when they say all your stuff like [TS]

◼   ► if you look at the size of your iTunes [TS]

◼   ► backup you know your iphones backup in [TS]

◼   ► itunes like look you know it's in i [TS]

◼   ► don't know somewhere into like you know [TS]

◼   ► library application support something or [TS]

◼   ► other music whatever the backups are [TS]

◼   ► only a couple hundred Meg's because [TS]

◼   ► they're not making a separate copy of [TS]

◼   ► all your music because that's already in [TS]

◼   ► your iTunes library they're not making a [TS]

◼   ► separate copy of all the iPhoto stuff [TS]

◼   ► that sync there but that's already the [TS]

◼   ► iPhoto library they're only backing out [TS]

◼   ► basically your apps and whatever [TS]

◼   ► application specific data you happen to [TS]

◼   ► have in your phone that's not actually a [TS]

◼   ► lot so when they say they're backing up [TS]

◼   ► your phone they're not like they're only [TS]

◼   ► backing it up enough to restore its [TS]

◼   ► state to the way it was so I I doubt [TS]

◼   ► they're you know for example they're not [TS]

◼   ► backing out [TS]

◼   ► all the iTunes music that's on your [TS]

◼   ► phone because that would be gigantic [TS]

◼   ► because they know they can get that [TS]

◼   ► again down from you know they can get it [TS]

◼   ► from synchronizing through your Mac up [TS]

◼   ► through the cloud down to your other [TS]

◼   ► thing or through iTunes Match or any [TS]

◼   ► other type of service alright and for [TS]

◼   ► the Mac stuff forget it they're [TS]

◼   ► certainly not letting you shove all your [TS]

◼   ► iPhoto library up there and I think most [TS]

◼   ► people's Macs iPhoto library is the [TS]

◼   ► largest consumer of disk space that's [TS]

◼   ► certainly true online you know because [TS]

◼   ► that photo stream thing they have that [TS]

◼   ► only stores photos for 30 days and the [TS]

◼   ► synchronizing down stuff then only [TS]

◼   ► synchronize a thousand of those for the [TS]

◼   ► latest a thousand photos down to your [TS]

◼   ► iPad and your iPhone and your Apple TV [TS]

◼   ► so if your Mac blows up and you didn't [TS]

◼   ► have a backup [TS]

◼   ► your crap is not an iCloud it's not [TS]

◼   ► you're not saved by a Glock you don't [TS]

◼   ► buy a new Mac plug it and put in your [TS]

◼   ► iCloud information and get all your [TS]

◼   ► stuff back you absolutely do not unless [TS]

◼   ► I guess you have less than thousand [TS]

◼   ► photos all of which have been taking the [TS]

◼   ► last 30 days you know what I mean the [TS]

◼   ► thing that you're really Sol at that [TS]

◼   ► point yes so that's listening to this [TS]

◼   ► don't assume iCloud stopped you still [TS]

◼   ► have to do backups goals do you think [TS]

◼   ► that will change do you think that will [TS]

◼   ► change do you think that they'll they'll [TS]

◼   ► have an add-on whether it's five bucks [TS]

◼   ► or whatever I mean they'll have [TS]

◼   ► something that says yeah all you have to [TS]

◼   ► you have to charge for that I think [TS]

◼   ► right now they're pushing they want [TS]

◼   ► adoption and like he was saying we want [TS]

◼   ► to make it free so everybody will use it [TS]

◼   ► now there is a five gigabyte limit on [TS]

◼   ► stuff in the cloud and that only that [TS]

◼   ► includes things like mail documents and [TS]

◼   ► and backups but not like again they mean [TS]

◼   ► your phone backups the backup of just [TS]

◼   ► the minimum amount of stuff they need to [TS]

◼   ► restore your phone when they can get the [TS]

◼   ► other stuff from other locations but [TS]

◼   ► that five gigabytes does not include [TS]

◼   ► photo streams so it doesn't include your [TS]

◼   ► 30 days for the photos it does not [TS]

◼   ► include purchased music I don't know if [TS]

◼   ► that extra adjective there means that it [TS]

◼   ► does include music so you didn't buy [TS]

◼   ► through the iTunes store does that count [TS]

◼   ► towards your quota I don't know doesn't [TS]

◼   ► include it doesn't include purchase [TS]

◼   ► music apps or books so those all do not [TS]

◼   ► count towards your quota so maybe [TS]

◼   ► possibly your unpurchased music counts [TS]

◼   ► towards your quota but the thing is that [TS]

◼   ► five gig limit even though they didn't [TS]

◼   ► say is in the keynote very quickly from [TS]

◼   ► you know press and various other people [TS]

◼   ► asking Apple Apple was pretty open and [TS]

◼   ► saying you will be able to pay for more [TS]

◼   ► space we just haven't decided and [TS]

◼   ► pricing it and of course I'll say but [TS]

◼   ► it'll be very competitive and blah blah [TS]

◼   ► blah so even the a they're not backing [TS]

◼   ► up your stuff and B the stuff they are [TS]

◼   ► letting you put on there has a 5 gig [TS]

◼   ► limit and you have to pay [TS]

◼   ► if you want more than that now I don't [TS]

◼   ► know if it'll be like a monthly thing or [TS]

◼   ► yearly or what it'll be like but it's [TS]

◼   ► kind of like Dropbox you know where if [TS]

◼   ► you can stay under the cap it's free if [TS]

◼   ► you go over you got to pay and I just [TS]

◼   ► want to see what their pricing is gonna [TS]

◼   ► be like on that but let's just reiterate [TS]

◼   ► this I mean you kind of set it the [TS]

◼   ► people who I think we're thinking or [TS]

◼   ► hoping that iCloud was going to be the [TS]