Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► this is hypercritical a weekly talkshow [TS]

00:00:04 ◼   ► ruminating on exactly what is wrong the [TS]

00:00:07 ◼   ► world of Apple and related technologies [TS]

00:00:09 ◼   ► and businesses nothing is so perfect [TS]

00:00:12 ◼   ► that John siracusa cannot complain about [TS]

00:00:14 ◼   ► it hey John how are you I'm doing fine [TS]

00:00:17 ◼   ► I'm Dan Benjamin this is episode number [TS]

00:00:19 ◼   ► ten eleven almost at 10:00 it's 11:00 we [TS]

00:00:22 ◼   ► want to preemptively thank mailchimp.com [TS]

00:00:25 ◼   ► will tell you about what they what [TS]

00:00:27 ◼   ► they've got going on later in the show [TS]

00:00:28 ◼   ► but here it is a big number 11 we flew I [TS]

00:00:31 ◼   ► feel like we crossed some milestone by [TS]

00:00:32 ◼   ► going you know it's like when people [TS]

00:00:34 ◼   ► would celebrate the new millennium [TS]

00:00:37 ◼   ► ending in 2000 but really that it's not [TS]

00:00:39 ◼   ► it's not until 2001 for example that [TS]

00:00:42 ◼   ► you're supposed to celebrate that you [TS]

00:00:45 ◼   ► knew that I was actually hoping that we [TS]

00:00:47 ◼   ► can make it at 10 shows before you [TS]

00:00:49 ◼   ► rescheduled it we almost made it almost [TS]

00:00:51 ◼   ► this is a good time yeah the great time [TS]

00:00:54 ◼   ► for at least the next nine episodes yeah [TS]

00:00:56 ◼   ► we'll hold out for nine more at least so [TS]

00:00:59 ◼   ► what have you been up to you have to [TS]

00:01:01 ◼   ► follow up I do I have some follow up I [TS]

00:01:05 ◼   ► always say not a lot but that it ends up [TS]

00:01:07 ◼   ► being half the show so just to just [TS]

00:01:09 ◼   ► figure this is gonna be half the show [TS]

00:01:10 ◼   ► let's start yeah so we've got last show [TS]

00:01:14 ◼   ► was no I life as an island yeah good [TS]

00:01:16 ◼   ► show got some feedback on that one a lot [TS]

00:01:21 ◼   ► of people just agreeing but uh one [TS]

00:01:23 ◼   ► person was noting that the iPad is not a [TS]

00:01:27 ◼   ► great multi person machinist gets kind [TS]

00:01:30 ◼   ► of into iOS as a single user operating [TS]

00:01:32 ◼   ► system when you're going back to [TS]

00:01:34 ◼   ► episodes for follow-up now pop knows no [TS]

00:01:37 ◼   ► bounds okay all right I like that what [TS]

00:01:40 ◼   ► you were yeah um yeah and this is the [TS]

00:01:43 ◼   ► older follow-up so comes first so this [TS]

00:01:45 ◼   ► was a Martin Steiger was knowing that [TS]

00:01:48 ◼   ► iPads think if you have like one for the [TS]

00:01:50 ◼   ► whole family it's a big fight over you [TS]

00:01:52 ◼   ► know who gets to put what on the home [TS]

00:01:54 ◼   ► screen and whose apps or what whose [TS]

00:01:56 ◼   ► email accounts are in the mail app and [TS]

00:01:59 ◼   ► who's instapaper account is [TS]

00:02:00 ◼   ► automatically logged in and means to [TS]

00:02:01 ◼   ► favorite you know I mean they're not [TS]

00:02:03 ◼   ► exactly good multi-user devices and [TS]

00:02:06 ◼   ► there's no real reason for it in theory [TS]

00:02:08 ◼   ► they could add fast user switching you [TS]

00:02:10 ◼   ► know dump everything else out of memory [TS]

00:02:12 ◼   ► and and [TS]

00:02:13 ◼   ► which to a different user that might [TS]

00:02:15 ◼   ► take a little while it might you know [TS]

00:02:17 ◼   ► decrease the experience Apple would just [TS]

00:02:18 ◼   ► say why doesn't everybody the family buy [TS]

00:02:20 ◼   ► an iPad you know but at 500 bucks a pop [TS]

00:02:23 ◼   ► that's not yet an option maybe one there [TS]

00:02:26 ◼   ► one hundred and fifty dollars in five [TS]

00:02:27 ◼   ► years [TS]

00:02:28 ◼   ► then it won't be such a big deal so I [TS]

00:02:29 ◼   ► expect Apple is going to just stick to [TS]

00:02:31 ◼   ► its guns in this one and say iOS it's [TS]

00:02:33 ◼   ► one person one device there's no user [TS]

00:02:35 ◼   ► switching that's ridiculous [TS]

00:02:36 ◼   ► we'll get the price down eventually [TS]

00:02:38 ◼   ► don't worry about it eventually you'll [TS]

00:02:39 ◼   ► each have one and won't be a problem [TS]

00:02:41 ◼   ► it's kind of like complaining about how [TS]

00:02:42 ◼   ► you know we're all sharing a phone in [TS]

00:02:45 ◼   ► the family we have one cell phone and [TS]

00:02:46 ◼   ► it's annoying because the home screen is [TS]

00:02:48 ◼   ► not the way I want everyone has their [TS]

00:02:49 ◼   ► own phone now and that's you know the [TS]

00:02:51 ◼   ► things I think eventually everyone will [TS]

00:02:52 ◼   ► have their own tablet thing I mean this [TS]

00:02:54 ◼   ► problem will go away but for now it is [TS]

00:02:56 ◼   ► kind of annoying that you can't share a [TS]

00:02:58 ◼   ► device and it's actually it's about to [TS]

00:03:01 ◼   ► come up in our household because we got [TS]

00:03:02 ◼   ► our iPad you did yeah you got yours too [TS]

00:03:05 ◼   ► right no no no it's out for delivery [TS]

00:03:08 ◼   ► today again so they say oh you saw they [TS]

00:03:12 ◼   ► tried and didn't quite make it no they [TS]

00:03:13 ◼   ► they it sat in Anchorage actually did [TS]

00:03:17 ◼   ► saying sit in Anchorage but before that [TS]

00:03:20 ◼   ► it was in it was in some place I'm not [TS]

00:03:22 ◼   ► even sure how to pronounce in Hong Kong [TS]

00:03:24 ◼   ► is it land ha Lantau Island I don't know [TS]

00:03:28 ◼   ► it was there for four or five days it [TS]

00:03:30 ◼   ► was an anchorage for four to five days [TS]

00:03:32 ◼   ► then it was in Memphis for two days and [TS]

00:03:34 ◼   ► today it says it's on vehicle for [TS]

00:03:36 ◼   ► delivery it's taken at or on its way to [TS]

00:03:39 ◼   ► you [TS]

00:03:40 ◼   ► and I'm not I mean you know again I [TS]

00:03:41 ◼   ► don't I don't mind waiting I think would [TS]

00:03:43 ◼   ► be fun to talk about it but it'll get [TS]

00:03:45 ◼   ► here when gets here there's Pete [TS]

00:03:47 ◼   ► everybody wants it right now gotta have [TS]

00:03:48 ◼   ► it right now day one [TS]

00:03:50 ◼   ► yeah my wife had the same problem we [TS]

00:03:52 ◼   ► ordered one online after she failed to [TS]

00:03:54 ◼   ► get one in person and she just couldn't [TS]

00:03:58 ◼   ► wait for the one to come online so she [TS]

00:03:59 ◼   ► went to an Apple store early this [TS]

00:04:01 ◼   ► morning and waited in line and got one [TS]

00:04:03 ◼   ► and cancelled our online order I knew a [TS]

00:04:06 ◼   ► lot of people that that were doing that [TS]

00:04:08 ◼   ► and yeah I mean I didn't bring it to me [TS]

00:04:10 ◼   ► whenever you get it bring it to me [TS]

00:04:11 ◼   ► that's fine it is kind of annoying that [TS]

00:04:13 ◼   ► they decide the inventory goes to the [TS]

00:04:15 ◼   ► stores first and the people who mail [TS]

00:04:16 ◼   ► order to just have to wait you know [TS]

00:04:19 ◼   ► because it's obviously for the entire [TS]

00:04:21 ◼   ► time we've been waiting for our order to [TS]

00:04:22 ◼   ► to ship the supposed to three to four [TS]

00:04:24 ◼   ► weeks stores have been getting your [TS]

00:04:25 ◼   ► shipments every single day so [TS]

00:04:27 ◼   ► like why not send some of those to the [TS]

00:04:28 ◼   ► people who ordered theirs but I guess [TS]

00:04:29 ◼   ► they have their priorities you know I [TS]

00:04:31 ◼   ► guess they do and I don't can I mean I I [TS]

00:04:33 ◼   ► don't really understand the logic of [TS]

00:04:35 ◼   ► that of how they make how they actually [TS]

00:04:38 ◼   ► make the decision of where to send what [TS]

00:04:40 ◼   ► it seems it's kind of a puzzle I think [TS]

00:04:44 ◼   ► they think that people who order online [TS]

00:04:46 ◼   ► are the people who are going to get it [TS]

00:04:47 ◼   ► anyway so you don't have to satisfy them [TS]

00:04:48 ◼   ► and the people who go to the stores or [TS]

00:04:50 ◼   ► the regular Joe's and you want to get [TS]

00:04:52 ◼   ► those people when you can like the guy [TS]

00:04:55 ◼   ► order online knew from the second it was [TS]

00:04:57 ◼   ► announced he was going to get it or knew [TS]

00:04:58 ◼   ► right before that he was gonna get it [TS]

00:05:00 ◼   ► whereas someone wandering behind the [TS]

00:05:01 ◼   ► mall saying oh you know iPad I heard [TS]

00:05:03 ◼   ► about that and they wander into an Apple [TS]

00:05:04 ◼   ► store that gets your kind of casual [TS]

00:05:07 ◼   ► spontaneous one of the mill non tech [TS]

00:05:09 ◼   ► followers and you have to have inventory [TS]

00:05:10 ◼   ► for them if I had to make the decision I [TS]

00:05:12 ◼   ► would I would do the same thing it's [TS]

00:05:13 ◼   ► just annoying when we're one of the [TS]

00:05:14 ◼   ► people who you know mail ordered it but [TS]

00:05:16 ◼   ► it's the stores obviously don't have [TS]

00:05:19 ◼   ► enough stock as it is and those are the [TS]

00:05:21 ◼   ► places where you want to get the new [TS]

00:05:21 ◼   ► people and poach the you know the in [TS]

00:05:24 ◼   ► between e customers I mean if you [TS]

00:05:26 ◼   ► because as strange as this sounds I [TS]

00:05:28 ◼   ► think for a lot of people this is almost [TS]

00:05:31 ◼   ► like an impulse buy yeah we're not not [TS]

00:05:34 ◼   ► impulse buys just if you're not in tech [TS]

00:05:35 ◼   ► circles by now you've probably heard [TS]

00:05:37 ◼   ► about the iPad or some sort of tablet or [TS]

00:05:39 ◼   ► maybe you get it confused with the iPod [TS]

00:05:41 ◼   ► touch what you call the I touch you know [TS]

00:05:43 ◼   ► you just he you know there's something [TS]

00:05:44 ◼   ► going on out there but you're not it's [TS]

00:05:46 ◼   ► not in front of your mind you're like [TS]

00:05:47 ◼   ► yeah whatever [TS]

00:05:48 ◼   ► and you just happen to be in the mall or [TS]

00:05:50 ◼   ► happen to be wherever you are and the [TS]

00:05:51 ◼   ► Apple store is there and you're killing [TS]

00:05:52 ◼   ► time you let you just wander in and say [TS]

00:05:54 ◼   ► let me check out what they have here and [TS]

00:05:55 ◼   ► then it then it gets you because you're [TS]

00:05:56 ◼   ► not prepared to see this thing you [TS]

00:05:59 ◼   ► hadn't given any thought in your entire [TS]

00:06:00 ◼   ► life about what it would be like to use [TS]

00:06:02 ◼   ► a big touchscreen and fill around web [TS]

00:06:03 ◼   ► pages with your finger and you do it [TS]

00:06:05 ◼   ► once and you're like all right I've got [TS]

00:06:06 ◼   ► a credit card how much is this and walk [TS]

00:06:08 ◼   ► out with one something else on the iPad [TS]

00:06:14 ◼   ► before we leave this one to go in the [TS]

00:06:15 ◼   ► next thing this is not really a die pads [TS]

00:06:17 ◼   ► but it's from the common from the same [TS]

00:06:18 ◼   ► guy I'm gonna guess by his name that [TS]

00:06:20 ◼   ► maybe he's in Germany [TS]

00:06:21 ◼   ► Martin Steiger but he says that [TS]

00:06:24 ◼   ► microwave ovens are not ubiquitous [TS]

00:06:27 ◼   ► wherever he is yeah and he says maybe [TS]

00:06:30 ◼   ► microwave a widespread microwave up and [TS]

00:06:32 ◼   ► use might be an American thing I hadn't [TS]

00:06:33 ◼   ► given that much thought but I suppose [TS]

00:06:36 ◼   ► that could be true I don't know you know [TS]

00:06:38 ◼   ► I don't I can't it's 2,000 [TS]

00:06:40 ◼   ► eleven I am sure that in many countries [TS]

00:06:44 ◼   ► they don't have luxuries of things like [TS]

00:06:46 ◼   ► microwaves and that but you get the [TS]

00:06:50 ◼   ► sense that if if you can go to a corner [TS]

00:06:53 ◼   ► store and buy a newspaper and you've got [TS]

00:06:56 ◼   ► electricity in your house and plumbing [TS]

00:06:57 ◼   ► and things that work if you're lucky [TS]

00:06:59 ◼   ► enough to live in a that kind of a [TS]

00:07:01 ◼   ► country you would just assume it people [TS]

00:07:03 ◼   ► who are listening to this show that they [TS]

00:07:06 ◼   ► have a microwave yeah you think we're [TS]

00:07:08 ◼   ► gonna get your Albania but that's us [TS]

00:07:10 ◼   ► centric view of the world because really [TS]

00:07:11 ◼   ► we just don't know anything about the [TS]

00:07:12 ◼   ► rest of the world I don't know that he [TS]

00:07:14 ◼   ► says he doesn't have a microwave and has [TS]

00:07:15 ◼   ► never had one how could you get by with [TS]

00:07:17 ◼   ► in a microwave he says he has a steamer [TS]

00:07:20 ◼   ► but you know maybe like in Europe it's [TS]

00:07:23 ◼   ► not really heat up a can of soup and a [TS]

00:07:25 ◼   ► steamer I don't know I guess you'd put [TS]

00:07:27 ◼   ► that right on the stove in a pot take 20 [TS]

00:07:29 ◼   ► minutes to get it to room temperature [TS]

00:07:30 ◼   ► sometimes it's it's puzzling to me but [TS]

00:07:33 ◼   ► like I said I think both of us have very [TS]

00:07:34 ◼   ► us centric views of the world I totally [TS]

00:07:37 ◼   ► think I know I do so but microwaves are [TS]

00:07:40 ◼   ► not ubiquitous huh apparently not then [TS]

00:07:43 ◼   ► again you know if you write about [TS]

00:07:44 ◼   ► anything someone will this is what the [TS]

00:07:46 ◼   ► show is gonna be about eventually [TS]

00:07:47 ◼   ► someone somewhere will will object or [TS]

00:07:49 ◼   ► have a counter-argument you don't know [TS]

00:07:50 ◼   ► if that person is representative [TS]

00:07:51 ◼   ► anything except for themselves or their [TS]

00:07:53 ◼   ► one you know pet peeve with there's been [TS]

00:07:57 ◼   ► times I've had three microwaves yeah [TS]

00:08:00 ◼   ► just for convenience sake I don't want [TS]

00:08:02 ◼   ► to walk to that into the kitchen I'll [TS]

00:08:03 ◼   ► get one for this I don't even want to go [TS]

00:08:06 ◼   ► to the kitchen we'll put one in here the [TS]

00:08:07 ◼   ► bathtub chicken in every pot a microwave [TS]

00:08:10 ◼   ► in every room but one in the car in case [TS]

00:08:12 ◼   ► you want to eat while you're driving [TS]

00:08:15 ◼   ► alright the next one [TS]

00:08:17 ◼   ► Apple's online stuff that was actually [TS]

00:08:19 ◼   ► the last show episode 10 yeah a couple [TS]

00:08:23 ◼   ► of quick points in this a lot of people [TS]

00:08:25 ◼   ► pointed out that Google has exchanged [TS]

00:08:28 ◼   ► support for the iPhone like you connect [TS]

00:08:31 ◼   ► you tell your iPhone to connect to it as [TS]

00:08:33 ◼   ► if it's an exchange server and her email [TS]

00:08:35 ◼   ► pretends like it is right and there were [TS]

00:08:38 ◼   ► suggestions that that might work better [TS]

00:08:40 ◼   ► than trying to pop or IMAP from it I've [TS]

00:08:42 ◼   ► been a little bit afraid to try it [TS]

00:08:43 ◼   ► because when I go to the link that been [TS]

00:08:45 ◼   ► provided by a bunch of people it seems [TS]

00:08:48 ◼   ► to want to sync everything like my [TS]

00:08:51 ◼   ► contacts on my counter does it does and [TS]

00:08:53 ◼   ► I do not want [TS]

00:08:54 ◼   ► do that because Google's Gmail's [TS]

00:08:56 ◼   ► contacts are horrible because every [TS]

00:08:58 ◼   ► person you email to or receive email [TS]

00:09:00 ◼   ► from seemingly ends up in your address [TS]

00:09:03 ◼   ► book with an email only entry and that [TS]

00:09:04 ◼   ► drives me nuts I want my email book to [TS]

00:09:06 ◼   ► be you know to use the word the last two [TS]

00:09:08 ◼   ► years curated I pick the people that are [TS]

00:09:10 ◼   ► in it and I you know tell their entries [TS]

00:09:12 ◼   ► and that's it and I do not want every [TS]

00:09:13 ◼   ► single person although complete can put [TS]

00:09:15 ◼   ► those people in there when I start [TS]

00:09:16 ◼   ► typing an email address that then it can [TS]

00:09:17 ◼   ► suggest anyone I've ever emailed to or [TS]

00:09:19 ◼   ► from but I don't want them on my [TS]

00:09:20 ◼   ► contacts list so the last thing I ever [TS]

00:09:21 ◼   ► want to do it allow Google contacts to [TS]

00:09:24 ◼   ► flood out like a bunch of green aliens [TS]

00:09:26 ◼   ► swarming oh yeah you do have the ability [TS]

00:09:29 ◼   ► I believe in the chat room seems to be [TS]

00:09:31 ◼   ► saying is to you have the ability to [TS]

00:09:33 ◼   ► control what actually gets synced but [TS]

00:09:36 ◼   ► I'm with you I don't yeah it's not where [TS]

00:09:38 ◼   ► I figured that ability had to be in [TS]

00:09:40 ◼   ► there but I'm still just worried of [TS]

00:09:41 ◼   ► trying it because it like if I get it [TS]

00:09:42 ◼   ► wrong or I don't turn it off and [TS]

00:09:44 ◼   ► accidentally sync once yeah you know it [TS]

00:09:46 ◼   ► I got it I'll be spending an hour [TS]

00:09:48 ◼   ► cleaning out my contacts because I [TS]

00:09:49 ◼   ► didn't find the right check Bob you [TS]

00:09:50 ◼   ► should you should be wary of it [TS]

00:09:52 ◼   ► yeah so I use the web UI for that on the [TS]

00:09:54 ◼   ► phone too [TS]

00:09:55 ◼   ► and another person pointed out a bunch [TS]

00:09:57 ◼   ► of people actually and I should have [TS]

00:09:58 ◼   ► remembered this because I remember when [TS]

00:09:59 ◼   ► it happened but apples a calendar update [TS]

00:10:02 ◼   ► remember when they had that new MobileMe [TS]

00:10:03 ◼   ► calendar with new UI looks like the iPad [TS]

00:10:05 ◼   ► you guys sure the beckylyn well the [TS]

00:10:07 ◼   ► external feature is like oh look this [TS]

00:10:09 ◼   ► new UI and looks fancy use a sprout core [TS]

00:10:11 ◼   ► whatever they're using under the covers [TS]

00:10:12 ◼   ► it looks like the iPad but the other [TS]

00:10:15 ◼   ► change internally is that apparently [TS]

00:10:16 ◼   ► it's server canonical now it's not like [TS]

00:10:19 ◼   ► you know that the devices are the [TS]

00:10:20 ◼   ► canonical representations and they use [TS]

00:10:22 ◼   ► the computers the way point it's the [TS]

00:10:23 ◼   ► server is the source of truth and [TS]

00:10:25 ◼   ► everybody else sinks down from that so [TS]

00:10:28 ◼   ► it was like a double change there the UI [TS]

00:10:29 ◼   ► and the model and that would be good for [TS]

00:10:31 ◼   ► me if I actually see whose MobileMe [TS]

00:10:33 ◼   ► calendar but I don't and the reason I [TS]

00:10:35 ◼   ► don't is and again this is this is a [TS]

00:10:38 ◼   ► barrier for Apple not so much based on [TS]

00:10:39 ◼   ► fact but on perception my perception is [TS]

00:10:41 ◼   ► that if I do [TS]

00:10:43 ◼   ► MobileMe calendar well can other people [TS]

00:10:45 ◼   ► see my calendar and can I share with [TS]

00:10:47 ◼   ► them do they have to be mold me [TS]

00:10:48 ◼   ► subscribers you know I we pay from old [TS]

00:10:50 ◼   ► me for the house but we don't do a [TS]

00:10:51 ◼   ► family plan we just have my one account [TS]

00:10:53 ◼   ► yeah and so then I get a calendar but my [TS]

00:10:55 ◼   ► wife doesn't have MobileMe calendar so [TS]

00:10:57 ◼   ► do we want to upgrade to the family plan [TS]

00:10:58 ◼   ► so she can get a mold me calendar and [TS]

00:10:59 ◼   ► then what about all my other relatives [TS]

00:11:00 ◼   ► they have to get a mobile me or can it [TS]

00:11:02 ◼   ► sync with Google calendars or you know [TS]

00:11:04 ◼   ► all these questions may have answers [TS]

00:11:06 ◼   ► that that satis [TS]

00:11:08 ◼   ► you know yes you can do this no it's not [TS]

00:11:10 ◼   ► a problem this is you can do this is [TS]

00:11:11 ◼   ► just fine [TS]

00:11:12 ◼   ► but the fact that I don't know and have [TS]

00:11:14 ◼   ► no good way to find out without like [TS]

00:11:15 ◼   ► paying and trying it keeps me away from [TS]

00:11:17 ◼   ► it and mainly the thing keeps me way is [TS]

00:11:19 ◼   ► that I used Google Calendar for free I [TS]

00:11:21 ◼   ► know every single person use it we can [TS]

00:11:22 ◼   ► share all these calendars among our [TS]

00:11:23 ◼   ► family in school and whatever else we're [TS]

00:11:25 ◼   ► sharing calendars with there's no [TS]

00:11:27 ◼   ► barrier to entry it's again it's the for [TS]

00:11:29 ◼   ► pay model versus the the free with ads [TS]

00:11:31 ◼   ► model and the free with ads model is a [TS]

00:11:33 ◼   ► lot easier to sort of go viral then [TS]

00:11:36 ◼   ► trying to convince everyone you know to [TS]

00:11:37 ◼   ► pay nine dollars a year for I'm old me [TS]

00:11:39 ◼   ► so they can use the fancy web UI that [TS]

00:11:44 ◼   ► bothers me about the family pack to like [TS]

00:11:45 ◼   ► the family pack is better than when they [TS]

00:11:46 ◼   ► didn't have it because no one's going to [TS]

00:11:47 ◼   ► pay $100 a year for every single person [TS]

00:11:49 ◼   ► in their family but it still bothers me [TS]

00:11:52 ◼   ► that like if you only pay $100 a year [TS]

00:11:55 ◼   ► yeah you can get multiple email accounts [TS]

00:11:56 ◼   ► but you only get one of the good stuff [TS]

00:11:57 ◼   ► you get like one set of contacts and you [TS]

00:11:59 ◼   ► know one calendar and what you don't [TS]

00:12:01 ◼   ► it's not a multi-user thing but just [TS]

00:12:04 ◼   ► having another email addresses someone [TS]

00:12:05 ◼   ► doesn't give them the full mobile me [TS]

00:12:06 ◼   ► experience and then maybe I would pay [TS]

00:12:10 ◼   ► for the family plan like mobile me more [TS]

00:12:11 ◼   ► but no one else really cares about [TS]

00:12:13 ◼   ► syncing everyone else uses free web [TS]

00:12:14 ◼   ► services and I just use the mobile me [TS]

00:12:16 ◼   ► sync stuff so the last bit of follow-up [TS]

00:12:20 ◼   ► was also from the online thing and [TS]

00:12:21 ◼   ► that's about one of the points I made [TS]

00:12:24 ◼   ► later in the show I thought about it it [TS]

00:12:26 ◼   ► was another aspect of that that I should [TS]

00:12:28 ◼   ► have talked about I want to talk about [TS]

00:12:30 ◼   ► it now I made the point that Google's [TS]

00:12:32 ◼   ► operations were its biggest advantage in [TS]

00:12:34 ◼   ► terms of like data centers and how to [TS]

00:12:36 ◼   ► run that was when you're quizzing me [TS]

00:12:38 ◼   ► about it right yeah and I asked you what [TS]

00:12:40 ◼   ► you thought it was and a lot of people [TS]

00:12:41 ◼   ► would say like what's their search [TS]

00:12:42 ◼   ► algorithm or they're great at selling [TS]

00:12:43 ◼   ► advertising or whatever but I was saying [TS]

00:12:45 ◼   ► that their biggest advantage is that [TS]

00:12:46 ◼   ► operation stuff and there was an aspect [TS]

00:12:48 ◼   ► of it that didn't don't think I quite [TS]

00:12:50 ◼   ► focused on enough and I want to revisit [TS]

00:12:52 ◼   ► it it's not so much it's not just the [TS]

00:12:56 ◼   ► stuff that we talked about in terms of [TS]

00:12:57 ◼   ► how they manage the data center is how [TS]

00:12:59 ◼   ► they buy commodity hardware and have [TS]

00:13:00 ◼   ► tweaked it so they have these custom [TS]

00:13:02 ◼   ► things and they build everything so the [TS]

00:13:04 ◼   ► machines can fail and stuff like that [TS]

00:13:07 ◼   ► they that is all true but the key thing [TS]

00:13:10 ◼   ► that's an advantage to them is that that [TS]

00:13:12 ◼   ► stuff is not off-the-shelf stuff it's [TS]

00:13:14 ◼   ► not as if if you want to do to be in [TS]

00:13:17 ◼   ► make a similar business where you're in [TS]

00:13:19 ◼   ► cloud computing or whatever you [TS]

00:13:21 ◼   ► study up read a bunch of books read a [TS]

00:13:23 ◼   ► lot on the web and then just you know [TS]

00:13:24 ◼   ► get some combination of like nginx [TS]

00:13:27 ◼   ► MongoDB memcache my sequel Oracle and [TS]

00:13:29 ◼   ► like combine it together with best [TS]

00:13:31 ◼   ► practices and come up with something [TS]

00:13:32 ◼   ► like Google the Google does not use that [TS]

00:13:34 ◼   ► stuff or rather uses that stuff in [TS]

00:13:35 ◼   ► limited capacities but it's sort of you [TS]

00:13:37 ◼   ► know it's custom it's not off-the-shelf [TS]

00:13:39 ◼   ► they're not using the same open-source [TS]

00:13:40 ◼   ► software as everyone else for the most [TS]

00:13:41 ◼   ► part ah in some cases they even like [TS]

00:13:44 ◼   ► with go they even invent their own stuff [TS]

00:13:46 ◼   ► right and that's from saying it's all [TS]

00:13:47 ◼   ► their own stuff that they're inventing [TS]

00:13:48 ◼   ► for them for the hardcore you know [TS]

00:13:50 ◼   ► infrastructure and that's why the the [TS]

00:13:53 ◼   ► strategy you should do a Google does if [TS]

00:13:55 ◼   ► you have an online business Google's [TS]

00:13:56 ◼   ► created operations you should do just [TS]

00:13:57 ◼   ► what they do you can't do what they do [TS]

00:13:58 ◼   ► because they're not you know everyone [TS]

00:14:01 ◼   ► thinks if you're starting a web 2.0 [TS]

00:14:02 ◼   ► startup just figure out what what the [TS]

00:14:04 ◼   ► best practices are and look at what [TS]

00:14:05 ◼   ► everyone else is using and just you know [TS]

00:14:06 ◼   ► hire a bunch of people who can figure it [TS]

00:14:08 ◼   ► out and build something on that but if [TS]

00:14:11 ◼   ► you're gonna imitate Google you can't do [TS]

00:14:12 ◼   ► that because you can't you don't access [TS]

00:14:14 ◼   ► to the stuff that they have access to [TS]

00:14:15 ◼   ► they're the only ones with this [TS]

00:14:17 ◼   ► technology and it's kind of like a [TS]

00:14:18 ◼   ► secret weapon in like a world where all [TS]

00:14:20 ◼   ► the weapons are increasingly open where [TS]

00:14:22 ◼   ► everybody has access to all these open [TS]

00:14:24 ◼   ► source you know infrastructure things [TS]

00:14:26 ◼   ► everybody can use Apache ever and can [TS]

00:14:27 ◼   ► can look at the latest greatest know [TS]

00:14:29 ◼   ► sequel database and you know give it a [TS]

00:14:31 ◼   ► spin you know anybody can use my sequel [TS]

00:14:33 ◼   ► anybody can buy Oracle but you don't [TS]

00:14:36 ◼   ► have access to those things that Google [TS]

00:14:38 ◼   ► has and there are some open source [TS]

00:14:39 ◼   ► alternatives like people see what Google [TS]

00:14:41 ◼   ► has and like go find Google you're not [TS]

00:14:42 ◼   ► going to give us that thing what we're [TS]

00:14:43 ◼   ► going to write Hadoop to try to make [TS]

00:14:45 ◼   ► something that's similar to what you [TS]

00:14:46 ◼   ► have and there are cases where Google [TS]

00:14:48 ◼   ► make something and releases it like go [TS]

00:14:49 ◼   ► they invent this language and say here [TS]

00:14:51 ◼   ► you want to use go go nuts with it have [TS]

00:14:53 ◼   ► fun but for the most part its core [TS]

00:14:55 ◼   ► infrastructure stuff is not distributed [TS]

00:14:57 ◼   ► as open-source software and it's and [TS]

00:14:59 ◼   ► it's there you know key advantage here [TS]

00:15:01 ◼   ► and it's kind of like like it's a [TS]

00:15:03 ◼   ► question of how big a lead do they have [TS]

00:15:05 ◼   ► because eventually the open source stuff [TS]

00:15:06 ◼   ► will catch up with this or they'll [TS]

00:15:07 ◼   ► release it as open source buthe they [TS]

00:15:08 ◼   ► won't see it as so much of a competitive [TS]

00:15:09 ◼   ► advantage anymore or you know the world [TS]

00:15:12 ◼   ► will move on in some other way but they [TS]

00:15:13 ◼   ► do have what feels kind of like apples [TS]

00:15:16 ◼   ► 10-ish year lead and the GUI where Apple [TS]

00:15:19 ◼   ► had the best yeah for a you know that is [TS]

00:15:22 ◼   ► a big lead in everybody else and they [TS]

00:15:24 ◼   ► you know you could say they took [TS]

00:15:26 ◼   ► advantage that elite a little bit to [TS]

00:15:27 ◼   ► make tons of money the 90s but they also [TS]

00:15:28 ◼   ► kind of squandered it I'm wondering what [TS]

00:15:30 ◼   ► Google will do with its lead because it [TS]

00:15:31 ◼   ► it had especially you know three or four [TS]

00:15:34 ◼   ► years ago [TS]

00:15:34 ◼   ► just a humongous lead on everybody in [TS]

00:15:36 ◼   ► terms of operations there's still ahead [TS]

00:15:37 ◼   ► but I feel like people are kind of [TS]

00:15:40 ◼   ► catching up well and I fear ially if you [TS]

00:15:42 ◼   ► think about it what you can do with the [TS]

00:15:44 ◼   ► cloud services that are out there today [TS]

00:15:46 ◼   ► whether it's with Rackspace or Amazon or [TS]

00:15:49 ◼   ► or whoever it it really is possible to [TS]

00:15:54 ◼   ► all of a sudden scale up really really [TS]

00:15:56 ◼   ► really quickly to unimaginable sizes [TS]

00:16:00 ◼   ► sizes that you never in a million years [TS]

00:16:02 ◼   ► could have gotten to you can do that now [TS]

00:16:05 ◼   ► just literally by by checking some boxes [TS]

00:16:08 ◼   ► and hitting submit with a credit card [TS]

00:16:09 ◼   ► and I'm not saying that people can go [TS]

00:16:12 ◼   ► and compete with Google and now that's [TS]

00:16:14 ◼   ► the minor leagues though the minor [TS]

00:16:15 ◼   ► league is it easier to go from zero to [TS]

00:16:17 ◼   ► pretty darn big with your minor league [TS]

00:16:19 ◼   ► things but if you want to go to the [TS]

00:16:20 ◼   ► major leagues like I'm thinking of [TS]

00:16:22 ◼   ► another company that's at Google scale [TS]

00:16:23 ◼   ► think of maybe Facebook and I they [TS]

00:16:27 ◼   ► invent some stuff on their own with the [TS]

00:16:28 ◼   ► most part they're using commodity stuff [TS]

00:16:29 ◼   ► but it really depends the nature of your [TS]

00:16:31 ◼   ► application but the bottom line is that [TS]

00:16:33 ◼   ► all these companies you have to control [TS]

00:16:34 ◼   ► your own destiny something somewhat and [TS]

00:16:36 ◼   ► I wouldn't I wouldn't want to base my [TS]

00:16:37 ◼   ► whole business on anybody's cloud thing [TS]

00:16:40 ◼   ► on ec2 or on Amazon's own app engine or [TS]

00:16:42 ◼   ► anything like that at a certain point [TS]

00:16:43 ◼   ► when you get to a certain size that [TS]

00:16:45 ◼   ► becomes a liability you either have to [TS]

00:16:46 ◼   ► buy the company that you're relying on [TS]

00:16:48 ◼   ► you know we're using this Amazon ec2 [TS]

00:16:49 ◼   ► which we just buy Amazon or you have to [TS]

00:16:51 ◼   ► roll your own because it's just too much [TS]

00:16:53 ◼   ► of a risk to have something that [TS]

00:16:55 ◼   ► critical relying on another party so you [TS]

00:16:57 ◼   ► have to either roll your own out of [TS]

00:16:58 ◼   ► open-source parts or commercial parts or [TS]

00:17:01 ◼   ► build it all yourself and that's why [TS]

00:17:03 ◼   ► Google is up there on its throne with [TS]

00:17:05 ◼   ► it's all its custom stuff that it is [TS]

00:17:06 ◼   ► honed over years and years that it [TS]

00:17:07 ◼   ► continues to improve a lot of which the [TS]

00:17:09 ◼   ► key parts are not available of the [TS]

00:17:11 ◼   ► people and they say ok you know come at [TS]

00:17:13 ◼   ► us you want a facebook you want to do [TS]

00:17:14 ◼   ► with huge swarms of servers with PHP on [TS]

00:17:17 ◼   ► them and some weird database stuff that [TS]

00:17:19 ◼   ► you invent yourself you know we'll we'll [TS]

00:17:21 ◼   ► take that bet and again not that [TS]

00:17:24 ◼   ► infrastructure alone makes you succeed [TS]

00:17:26 ◼   ► but it's a I think it's a big part of [TS]

00:17:28 ◼   ► why Google it's a Google's biggest [TS]

00:17:29 ◼   ► advantage and the other part of this is [TS]

00:17:32 ◼   ► you just do what Google does it's kind [TS]

00:17:34 ◼   ► of the equivalent sort of useless advice [TS]

00:17:39 ◼   ► to the advice to you hero just do what [TS]

00:17:41 ◼   ► Apple does and for the same reasons [TS]

00:17:42 ◼   ► because when people say Joe you should [TS]

00:17:44 ◼   ► just do what Apple does look what Apple [TS]

00:17:45 ◼   ► does and copying them not so much copy [TS]

00:17:47 ◼   ► what they do but like the [TS]

00:17:48 ◼   ► fee of the company and what companies do [TS]

00:17:51 ◼   ► there's sort of like a concrete part and [TS]

00:17:53 ◼   ► an intangible part and the concrete part [TS]

00:17:55 ◼   ► of what Apple does you can write a [TS]

00:17:57 ◼   ► little business books about and copy [TS]

00:17:58 ◼   ► like the concrete parts are simplicity [TS]

00:17:59 ◼   ► don't have like a million products a [TS]

00:18:01 ◼   ► vertical integration and control the [TS]

00:18:02 ◼   ► whole step don't ship bad products kill [TS]

00:18:05 ◼   ► a bad products before they get out get [TS]

00:18:06 ◼   ► out the door like those are concrete [TS]

00:18:07 ◼   ► things that any business can do it you [TS]

00:18:09 ◼   ► sell doorknobs you sell whatever you [TS]

00:18:10 ◼   ► sell there's some lessons to be learned [TS]

00:18:12 ◼   ► from what Apple does then maybe that [TS]

00:18:14 ◼   ► will help you succeed in your business [TS]

00:18:15 ◼   ► but the things that help you more that [TS]

00:18:17 ◼   ► are the intangibles and you can't copy [TS]

00:18:20 ◼   ► those I'll just do what Apple those make [TS]

00:18:21 ◼   ► really good products make the right [TS]

00:18:23 ◼   ► decisions about what features to include [TS]

00:18:24 ◼   ► what features not to include and figure [TS]

00:18:26 ◼   ► out what people want before they even [TS]

00:18:27 ◼   ► know that they're gonna want it [TS]

00:18:28 ◼   ► themselves you know it that stuff you [TS]

00:18:32 ◼   ► can say it but you can't copy it in the [TS]

00:18:34 ◼   ► same way that you can say oh you know [TS]

00:18:35 ◼   ► write your own infrastructure software [TS]

00:18:37 ◼   ► just like Google does and make it [TS]

00:18:38 ◼   ► awesome uh yeah how do I do that again [TS]

00:18:40 ◼   ► it's it's it's tough to copy greatness [TS]

00:18:44 ◼   ► this and so whenever these decks see [TS]

00:18:46 ◼   ► these things of like you know do what [TS]

00:18:47 ◼   ► Apple does and you will succeed [TS]

00:18:48 ◼   ► half of that is true and then half of it [TS]

00:18:50 ◼   ► it's like you know so the great [TS]

00:18:53 ◼   ► instruction on how to avoid sexual [TS]

00:18:55 ◼   ► harassment in the workplace step one be [TS]

00:18:57 ◼   ► handsome succeed like Apple be handsome [TS]

00:19:03 ◼   ► it's the truth all right I think that's [TS]

00:19:06 ◼   ► all my follow up I just I felt like I'm [TS]

00:19:10 ◼   ► on the Google thing we just spent too [TS]

00:19:11 ◼   ► much time talking about data center not [TS]

00:19:12 ◼   ► enough about that software secret weapon [TS]

00:19:14 ◼   ► Indiana it gets a big deal do you [TS]

00:19:18 ◼   ► understand sir we want to go on to the [TS]

00:19:19 ◼   ► main topic I would like to I would like [TS]

00:19:22 ◼   ► to do the sponsor I think because it's [TS]

00:19:25 ◼   ► kind of relates you're kind of talking [TS]

00:19:27 ◼   ► about codes and algorithms and that's [TS]

00:19:28 ◼   ► kind of what our sponsor is so we've had [TS]

00:19:31 ◼   ► we've had MailChimp as a sponsor before [TS]

00:19:33 ◼   ► but this is something that they're doing [TS]

00:19:34 ◼   ► it that's pretty cool [TS]

00:19:36 ◼   ► they've launched a 1 million dollar [TS]

00:19:38 ◼   ► integration fund for developers million [TS]

00:19:41 ◼   ► bucks they're giving away so this is how [TS]

00:19:44 ◼   ► it works are accepting applications from [TS]

00:19:45 ◼   ► anybody who's interested in building an [TS]

00:19:47 ◼   ► integration on MailChimp platform this [TS]

00:19:49 ◼   ► can be an app that you've already built [TS]

00:19:51 ◼   ► that you want to integrate with [TS]

00:19:52 ◼   ► MailChimp it could be a web app can be [TS]

00:19:54 ◼   ► iOS it could be Android whatever you [TS]

00:19:55 ◼   ► want all it has to do is integrate with [TS]

00:19:58 ◼   ► the MailChimp platform you go to [TS]

00:20:00 ◼   ► MailChimp comm slash in agree [TS]

00:20:02 ◼   ► raishin fund and they will give you I [TS]

00:20:05 ◼   ► don't know if they give them though I [TS]

00:20:06 ◼   ► don't think they give the million bucks [TS]

00:20:07 ◼   ► to one person I think they spread it out [TS]

00:20:10 ◼   ► a little bit but you could get a lot of [TS]

00:20:12 ◼   ► money you could get it quite a bit of [TS]

00:20:13 ◼   ► money because they're giving away a [TS]

00:20:15 ◼   ► million dollars and all you do is go [TS]

00:20:17 ◼   ► there you enter you can fill in a few [TS]

00:20:18 ◼   ► blanks tell them about your app and then [TS]

00:20:20 ◼   ► they give you some money they don't want [TS]

00:20:21 ◼   ► equity the value to them is that you're [TS]

00:20:24 ◼   ► using their platform and that's it no [TS]

00:20:26 ◼   ► pay to do it so go to MailChimp comm [TS]

00:20:28 ◼   ► slash integration fund and get it I [TS]

00:20:33 ◼   ► don't know part of a million bucks seems [TS]

00:20:36 ◼   ► like that's what people should be doing [TS]

00:20:37 ◼   ► it's building apps these days why what a [TS]

00:20:40 ◼   ► world we live in that that the big thing [TS]

00:20:42 ◼   ► that a company wants to sell you is no [TS]

00:20:44 ◼   ► longer like buy our widget so much is [TS]

00:20:46 ◼   ► build on our platform matter who you are [TS]

00:20:47 ◼   ► no matter what your business is use our [TS]

00:20:49 ◼   ► API that's kind of the buzzword thing [TS]

00:20:51 ◼   ► like do you have an API whatever but it [TS]

00:20:53 ◼   ► really is true in the non buzzword sense [TS]

00:20:56 ◼   ► that people are realizing to the big [TS]

00:20:58 ◼   ► success comes from platforms and it's [TS]

00:21:00 ◼   ► it's an interesting change from when you [TS]

00:21:02 ◼   ► just make a product and sell it from [TS]

00:21:03 ◼   ► your deck exactly exactly so now what's [TS]

00:21:08 ◼   ► our main topic today the mystery topic [TS]

00:21:10 ◼   ► about to be unveiled the mystery [TS]

00:21:12 ◼   ► ingredient is it's not a mystery because [TS]

00:21:14 ◼   ► you named use requested it last week [TS]

00:21:16 ◼   ► I've already forgotten what was yeah you [TS]

00:21:18 ◼   ► forgot to ask you if you could explain [TS]

00:21:21 ◼   ► what you think the topic is that you [TS]

00:21:23 ◼   ► tell me is it name of it and it'll [TS]

00:21:24 ◼   ► explain it ah was the crust it was the [TS]

00:21:27 ◼   ► topic that you think is about like [TS]

00:21:28 ◼   ► online criticism and stuff okay what's [TS]

00:21:31 ◼   ► the title I don't know I don't have my [TS]

00:21:33 ◼   ► own in the topic list I don't think we [TS]

00:21:35 ◼   ► had in topic WestEd like all the other [TS]

00:21:38 ◼   ► topics it's based on some article [TS]

00:21:40 ◼   ► article usually the title of the article [TS]

00:21:43 ◼   ► that I wrote was hyper critical which is [TS]

00:21:44 ◼   ► what the show is named after I really [TS]

00:21:46 ◼   ► thought we do this is topic is the very [TS]

00:21:48 ◼   ► first episode to kind of explain you [TS]

00:21:50 ◼   ► know what is it that we're going to do [TS]

00:21:51 ◼   ► on this podcast or whatever but we would [TS]

00:21:54 ◼   ► use cross the the ten mark so maybe this [TS]

00:21:56 ◼   ► is proof that we would you know we [TS]

00:21:59 ◼   ► executed first right we delivered we [TS]

00:22:01 ◼   ► shipped it now we'll explain it you [TS]

00:22:04 ◼   ► shake the kinks out for the first time [TS]

00:22:05 ◼   ► episodes but yeah if you made through [TS]

00:22:06 ◼   ► ten episodes and can't figure out what [TS]

00:22:08 ◼   ► the hell it is we're doing here we'll [TS]

00:22:09 ◼   ► try to explain it right well I think [TS]

00:22:11 ◼   ► people have the gist of it but uh so [TS]

00:22:13 ◼   ► I'll just dive right in here so this [TS]

00:22:15 ◼   ► this article when I wrote it was another [TS]

00:22:17 ◼   ► one of those things that was stewing in [TS]

00:22:19 ◼   ► my head for a long time and is oh I want [TS]

00:22:22 ◼   ► to give my disclaimer before we go into [TS]

00:22:23 ◼   ► this this probably qualifies as a non [TS]

00:22:26 ◼   ► tech topic so if you're here to hear [TS]

00:22:28 ◼   ► about technology stuff and how we like [TS]

00:22:30 ◼   ► our iPads and Technology business and [TS]

00:22:33 ◼   ► industry stuff now would be a time to [TS]

00:22:36 ◼   ► you know perhaps listen to another [TS]

00:22:38 ◼   ► podcast but if you do like non tech [TS]

00:22:40 ◼   ► topics that's what this show is going to [TS]

00:22:41 ◼   ► be about I think it's been you know five [TS]

00:22:43 ◼   ► episodes since our last non tech show [TS]

00:22:44 ◼   ► this one is mostly non tech so but it [TS]

00:22:47 ◼   ► very much relates to tech though it's [TS]

00:22:49 ◼   ► not it's not tech in the sense that [TS]

00:22:50 ◼   ► we're not going to be talking about [TS]

00:22:52 ◼   ► firewire 800 connectors right but it's [TS]

00:22:55 ◼   ► very very centred on technology it [TS]

00:22:57 ◼   ► relates to online but it's more [TS]

00:22:59 ◼   ► touchy-feely than that it's like it's [TS]

00:23:01 ◼   ► it's edging into Merlin's own you know I [TS]

00:23:03 ◼   ► don't think it is not that far we'll see [TS]

00:23:06 ◼   ► how we go okay so where was that now [TS]

00:23:08 ◼   ► like I said this is a topic that I [TS]

00:23:10 ◼   ► wanted to write about for a long time [TS]

00:23:11 ◼   ► but I held off on because it was non [TS]

00:23:13 ◼   ► techie you like because I don't want to [TS]

00:23:16 ◼   ► write on ARS technica so much about [TS]

00:23:17 ◼   ► things that don't have to do with the [TS]

00:23:18 ◼   ► computer industry because they're like [TS]

00:23:19 ◼   ► you write it on your personal blog it's [TS]

00:23:20 ◼   ► not it's not appropriate for our stanca [TS]

00:23:22 ◼   ► but in the end I thought this was [TS]

00:23:25 ◼   ► appropriate and I had an apple angle to [TS]

00:23:27 ◼   ► it so I just did it and when I wrote the [TS]

00:23:30 ◼   ► article I tweeted the the URL and I said [TS]

00:23:34 ◼   ► I said here's the article wherein I [TS]

00:23:38 ◼   ► liken myself to both Steve Jobs in [TS]

00:23:39 ◼   ► Wolverine and I said that hoping that it [TS]

00:23:42 ◼   ► would be so ridiculous that they would [TS]

00:23:44 ◼   ► be intriguing to people and be they [TS]

00:23:45 ◼   ► would realize that that I thought it was [TS]

00:23:47 ◼   ► ridiculous that I was comparing myself [TS]

00:23:49 ◼   ► to Steve Jobs him over ranae because I'm [TS]

00:23:51 ◼   ► not Steve Jobs and be because Wolverine [TS]

00:23:52 ◼   ► his fictional character he's a superhero [TS]

00:23:53 ◼   ► or whatever but apparently I was not [TS]

00:23:56 ◼   ► ridiculous enough because many many [TS]

00:23:58 ◼   ► people took that seriously and I had to [TS]

00:24:00 ◼   ► deal with all the you know this guy [TS]

00:24:02 ◼   ► thinks he's Wolverine Steve Jobs rolled [TS]

00:24:04 ◼   ► into one which is kind of part of the [TS]

00:24:07 ◼   ► topic of this whole thing about when you [TS]

00:24:10 ◼   ► write anything a lot what kind of [TS]

00:24:11 ◼   ► feedback do you get so I'm going to sort [TS]

00:24:15 ◼   ► of take you through the article but you [TS]

00:24:17 ◼   ► haven't read because it's too long I [TS]

00:24:18 ◼   ► know and you don't like all those words [TS]

00:24:19 ◼   ► and do you have a lot there's a lot you [TS]

00:24:20 ◼   ► have to click through every individual [TS]

00:24:22 ◼   ► page you're a premier subscriber tower [TS]

00:24:24 ◼   ► stacking that you would not have to [TS]

00:24:25 ◼   ► click through pages because everything [TS]

00:24:26 ◼   ► will be all on one page I guess I've [TS]

00:24:28 ◼   ► just shown my hand [TS]

00:24:29 ◼   ► that's right you're just you don't value [TS]

00:24:31 ◼   ► content enough to paper [TS]

00:24:32 ◼   ► I think up with the RS premier is but [TS]

00:24:34 ◼   ► it's cheap it's like fifty bucks a year [TS]

00:24:35 ◼   ► or something anyway that's very [TS]

00:24:37 ◼   ► affordable you guys do put it but the [TS]

00:24:38 ◼   ► and then I don't have to click that next [TS]

00:24:40 ◼   ► yeah well the bad thing about that [TS]

00:24:42 ◼   ► because I have that turned on is when I [TS]

00:24:43 ◼   ► go to like my snow leopard review the [TS]

00:24:45 ◼   ► page Scrolls for like ten years it was a [TS]

00:24:47 ◼   ► certain point having everything all one [TS]

00:24:48 ◼   ► page becomes unwieldy didn't all right [TS]

00:24:51 ◼   ► so the article started with this kind of [TS]

00:24:55 ◼   ► personal history navel-gazing [TS]

00:24:57 ◼   ► touchy-feely thing that actually does go [TS]

00:25:01 ◼   ► somewhere so if you're reading it I [TS]

00:25:02 ◼   ► would encourage you to power through it [TS]

00:25:03 ◼   ► and I was talking about when I was a kid [TS]

00:25:05 ◼   ► about how I had you know I was told that [TS]

00:25:08 ◼   ► I had artistic talent and I was [TS]

00:25:10 ◼   ► encouraged to explore my artistic talent [TS]

00:25:12 ◼   ► and everything and how I later realized [TS]

00:25:14 ◼   ► that that artistic talent wasn't so much [TS]

00:25:16 ◼   ► the that wasn't that was like a [TS]

00:25:18 ◼   ► secondary effect of my ability to see [TS]

00:25:20 ◼   ► what was wrong with my drawings and even [TS]

00:25:22 ◼   ► though I was very bad [TS]

00:25:23 ◼   ► making the drawings I could find the [TS]

00:25:24 ◼   ► parts that were wrong and correct them [TS]

00:25:25 ◼   ► so iteratively they would get a little [TS]

00:25:27 ◼   ► bit better uh and that was my discovery [TS]

00:25:30 ◼   ► that the actual skill I had was the [TS]

00:25:33 ◼   ► criticism part and not so much the [TS]

00:25:34 ◼   ► artistic part which explains why I don't [TS]

00:25:36 ◼   ► really draw anything today so that was [TS]

00:25:38 ◼   ► the lead-in and then I went into the [TS]

00:25:40 ◼   ► meat of it which is about criticism you [TS]

00:25:43 ◼   ► know more generally like across various [TS]

00:25:45 ◼   ► industries um the interesting thing I [TS]

00:25:49 ◼   ► note about criticism is it's a little [TS]

00:25:52 ◼   ► bit different than you'll see online and [TS]

00:25:53 ◼   ► will get to be online part at the end is [TS]

00:25:54 ◼   ► that in general it's accepted that the [TS]

00:25:57 ◼   ► critics can't do what they're [TS]

00:25:59 ◼   ► criticizing so like no one expects a [TS]

00:26:01 ◼   ► movie critic to be able to make a better [TS]

00:26:02 ◼   ► movie than the movie that criticized no [TS]

00:26:05 ◼   ► one no one reads a bad review of like [TS]

00:26:06 ◼   ► transformers 2 and says oh yeah well [TS]

00:26:08 ◼   ► where's your better movie people [TS]

00:26:10 ◼   ► understand that you're a movie critic [TS]

00:26:12 ◼   ► your your job is to you know look at the [TS]

00:26:16 ◼   ► movie and say what you think you're not [TS]

00:26:17 ◼   ► responsible for having to be able to [TS]

00:26:19 ◼   ► make a better movie and so almost [TS]

00:26:20 ◼   ► certainly you can't and this is true in [TS]

00:26:22 ◼   ► in and you know almost any mature media [TS]

00:26:27 ◼   ► that has criticism in it but the critic [TS]

00:26:31 ◼   ► has a job to it's not to make the movies [TS]

00:26:33 ◼   ► that try to help people think in new [TS]

00:26:34 ◼   ► ways about what makes a good movie you [TS]

00:26:36 ◼   ► know and maybe they'll pick out a movie [TS]

00:26:37 ◼   ► that you wouldn't otherwise think is [TS]

00:26:38 ◼   ► good and talk to you about it and [TS]

00:26:39 ◼   ► explain why they think it's good and it [TS]

00:26:41 ◼   ► will help you appreciate other movies [TS]

00:26:42 ◼   ► that [TS]

00:26:42 ◼   ► that thing and the other side is that [TS]

00:26:46 ◼   ► that the movie makers themselves are [TS]

00:26:48 ◼   ► also the audience of the critics so they [TS]

00:26:50 ◼   ► read reviews and the even is not of [TS]

00:26:52 ◼   ► their movie they read a movie review and [TS]

00:26:53 ◼   ► it helps them think more about what [TS]

00:26:56 ◼   ► makes a good movie and so when they go [TS]

00:26:57 ◼   ► to make their next movie that critics [TS]

00:26:59 ◼   ► it's helped them perhaps think of [TS]

00:27:00 ◼   ► something more interesting or new to do [TS]

00:27:02 ◼   ► in their next adventure so it's kind of [TS]

00:27:04 ◼   ► a cycle where everyone looks at these [TS]

00:27:07 ◼   ► critics complaining about something that [TS]

00:27:08 ◼   ► was made and the people who make the [TS]

00:27:11 ◼   ► next round of movies use that to perhaps [TS]

00:27:13 ◼   ► make their movies better in response to [TS]

00:27:16 ◼   ► it so that's kind of the the virtuous [TS]

00:27:19 ◼   ► cycle there right um and creeping up on [TS]

00:27:23 ◼   ► computers here so the next example I use [TS]

00:27:25 ◼   ► to try to get closer to the computer [TS]

00:27:26 ◼   ► side of things and the online side of [TS]

00:27:28 ◼   ► things our cars it's another thing that [TS]

00:27:30 ◼   ► I'm into I for reading car magazines [TS]

00:27:31 ◼   ► since I was a kid I still read them and [TS]

00:27:34 ◼   ► among the things that that I'm [TS]

00:27:37 ◼   ► interested in the hobbies and stuff I [TS]

00:27:38 ◼   ► have I hold up car automotive journalism [TS]

00:27:42 ◼   ► and car criticism to be sort of the gold [TS]

00:27:44 ◼   ► standard that tech journalism should [TS]

00:27:46 ◼   ► apply to enough people read like Auto [TS]

00:27:49 ◼   ► week or Motor Trend maybe they think [TS]

00:27:51 ◼   ► this is ridiculous I like car and driver [TS]

00:27:52 ◼   ► personally there are some rags and in [TS]

00:27:54 ◼   ► the audio industry is in any big [TS]

00:27:57 ◼   ► industry but the reason I like the car [TS]

00:28:00 ◼   ► stuff so much is that cars are like [TS]

00:28:01 ◼   ► computers and they have tons of tech [TS]

00:28:03 ◼   ► specs cars have tons of things about [TS]

00:28:05 ◼   ► them you can measure this 0 to 60 time [TS]

00:28:06 ◼   ► braking distance lap time 0 to 100 0 the [TS]

00:28:09 ◼   ► weight the size in the skid pad grip [TS]

00:28:12 ◼   ► tons and tons of stats and and like [TS]

00:28:15 ◼   ► computers car magazines obsessively [TS]

00:28:17 ◼   ► measure the stats sometimes they have an [TS]

00:28:19 ◼   ► entire page in each car you dedicate [TS]

00:28:21 ◼   ► just to the stats you can look at all [TS]

00:28:22 ◼   ► the numbers and they have at the top you [TS]

00:28:23 ◼   ► know 50 cars from 0 to 60 times and they [TS]

00:28:25 ◼   ► have the you know highest mileage cars [TS]

00:28:27 ◼   ► and the lowest mileage cars statistics [TS]

00:28:29 ◼   ► up the wazoo which looks a lot like [TS]

00:28:31 ◼   ► computers you know megahertz megabytes [TS]

00:28:33 ◼   ► hard drive sizes screen size size weight [TS]

00:28:36 ◼   ► of laptops everything stats everywhere [TS]

00:28:39 ◼   ► certain kind of guys just like stats and [TS]

00:28:41 ◼   ► it doesn't seem to matter whether it's [TS]

00:28:43 ◼   ► cars or computers but the stats thing [TS]

00:28:45 ◼   ► kind of runs a it's a common thread [TS]

00:28:47 ◼   ► through all guy stuff it seems yeah and [TS]

00:28:50 ◼   ► and especially anything that has to do [TS]

00:28:51 ◼   ► with tech like cars or computers in that [TS]

00:28:53 ◼   ► this tons of stuff to measure like if [TS]

00:28:56 ◼   ► you [TS]

00:28:56 ◼   ► are you know your cigar aficionado it's [TS]

00:28:59 ◼   ► not a lot of stats there right or like [TS]

00:29:00 ◼   ► you're into like Ming vases yeah maybe [TS]

00:29:03 ◼   ► the eight will stop beyond the cigar [TS]

00:29:04 ◼   ► thing there are actually a lot of stats [TS]

00:29:06 ◼   ► and a lot of actions but not compared to [TS]

00:29:08 ◼   ► baseball I don't know enough cigars to [TS]

00:29:10 ◼   ► know what stats you're measuring you [TS]

00:29:12 ◼   ► know not nothing like being as you have [TS]

00:29:14 ◼   ► in cars and baseballers like she's like [TS]

00:29:16 ◼   ► a length and circumference and chrome [TS]

00:29:18 ◼   ► you lence uh you definitely would have [TS]

00:29:21 ◼   ► what they call the the ring gauge of the [TS]

00:29:23 ◼   ► of the cigar the length which is [TS]

00:29:25 ◼   ► categorized in a variety of different [TS]

00:29:26 ◼   ► ways there's the binder the wrapper the [TS]

00:29:28 ◼   ► wrapper by the way is not the plastic [TS]

00:29:31 ◼   ► thing that goes around the cigar there's [TS]

00:29:32 ◼   ► there's a whole bunch of tasting notes [TS]

00:29:34 ◼   ► and that there's again though it I'm [TS]

00:29:36 ◼   ► just not so much that is not to that is [TS]

00:29:39 ◼   ► that let with lab equipment you know [TS]

00:29:41 ◼   ► yes that's stats are a whole different [TS]

00:29:43 ◼   ► different thing and they're really you [TS]

00:29:45 ◼   ► know what sports and cars I think even [TS]

00:29:48 ◼   ► place in in in a category apart from [TS]

00:29:51 ◼   ► computers I think I think you find even [TS]

00:29:53 ◼   ► more stats and those things any wooden [TS]

00:29:54 ◼   ► computers sports stats are a little bit [TS]

00:29:57 ◼   ► different I'm thinking mostly of things [TS]

00:29:58 ◼   ► where there's like a product created by [TS]

00:30:00 ◼   ► somebody and then there are people [TS]

00:30:01 ◼   ► responsible and trying to say how [TS]

00:30:03 ◼   ► successful they were so you make a movie [TS]

00:30:04 ◼   ► and I tell you how good is the movie and [TS]

00:30:06 ◼   ► this really not many stats except a [TS]

00:30:08 ◼   ► running time in that there's lots of art [TS]

00:30:10 ◼   ► right right you make car and then these [TS]

00:30:12 ◼   ► car magazines dedicated telling you how [TS]

00:30:14 ◼   ► good it is and as I was saying before [TS]

00:30:15 ◼   ► someone in the chat were throughout [TS]

00:30:16 ◼   ► their road and track makes Car and [TS]

00:30:17 ◼   ► Driver look like amateur hour [TS]

00:30:18 ◼   ► I got to say I'm a car and driver guy [TS]

00:30:20 ◼   ► not not to disparage road and track too [TS]

00:30:22 ◼   ► much it's good but I'm a car and driver [TS]

00:30:24 ◼   ► guy I need to always have been get to [TS]

00:30:27 ◼   ► they're the reasons of that and a little [TS]

00:30:28 ◼   ► bit I think so the other thing that the [TS]

00:30:34 ◼   ► car reviews do besides having all these [TS]

00:30:35 ◼   ► stats especially in Car and Driver is [TS]

00:30:37 ◼   ► that and this is this is not just you [TS]

00:30:39 ◼   ► know a recent thing for the entire [TS]

00:30:40 ◼   ► history of car criticism if you want to [TS]

00:30:42 ◼   ► call that there's been this really [TS]

00:30:43 ◼   ► healthy tradition of like insight into [TS]

00:30:47 ◼   ► what makes a car good far far beyond the [TS]

00:30:49 ◼   ► stats and the best reviews of cars note [TS]

00:30:52 ◼   ► all the stats about it but then say what [TS]

00:30:55 ◼   ► why do we really love or hate this car [TS]

00:30:57 ◼   ► and it's subjective and that's why [TS]

00:30:58 ◼   ► people don't like it you get these [TS]

00:30:59 ◼   ► constant Wars in the car magazines of [TS]

00:31:00 ◼   ► saying how could you rate this car to be [TS]

00:31:02 ◼   ► better than this car when look at this [TS]

00:31:04 ◼   ► one has faster 0-60 time this one has a [TS]

00:31:06 ◼   ► better fuel mileage and blah blah this [TS]

00:31:07 ◼   ► thing beats in every possible stat and [TS]

00:31:08 ◼   ► you said it's [TS]

00:31:09 ◼   ► better and that's car magazines do not [TS]

00:31:12 ◼   ► shy away from that I don't and car and [TS]

00:31:14 ◼   ► driver in particular tends to go with [TS]

00:31:15 ◼   ► its gut and you can disagree with his [TS]

00:31:17 ◼   ► gut and say it's you know you [TS]

00:31:19 ◼   ► touchy-feely stuff and you shouldn't be [TS]

00:31:20 ◼   ► ever rating this car better than a [TS]

00:31:21 ◼   ► Corvette because the Corvette beats it [TS]

00:31:23 ◼   ► in every possible performance measure [TS]

00:31:24 ◼   ► and you're supposed to be car and driver [TS]

00:31:25 ◼   ► or how can you say this but that's what [TS]

00:31:28 ◼   ► they do and they recognize that what [TS]

00:31:32 ◼   ► makes a car good is not those numbers [TS]

00:31:34 ◼   ► those numbers help or hurt but that's [TS]

00:31:36 ◼   ► not the entirety of the car and I don't [TS]

00:31:39 ◼   ► think that's really up for debate [TS]

00:31:39 ◼   ► despite the people who get annoyed with [TS]

00:31:41 ◼   ► their car quote unquote if there are [TS]

00:31:42 ◼   ► co-write on or on the right into point [TS]

00:31:43 ◼   ► or other covets their car keeps losing [TS]

00:31:45 ◼   ► in the comparison so that's another [TS]

00:31:47 ◼   ► thing car driver there's actual [TS]

00:31:48 ◼   ► comparisons where they rank the cars [TS]

00:31:49 ◼   ► first place second place third place [TS]

00:31:51 ◼   ► fourth place they're willing to do that [TS]

00:31:53 ◼   ► but they do it based on criteria half of [TS]

00:31:54 ◼   ► which are completely subjective and [TS]

00:31:57 ◼   ► especially in the 80s and 90s for [TS]

00:32:01 ◼   ► computers that was just foreign if you [TS]

00:32:02 ◼   ► went to a computer magazine they give [TS]

00:32:04 ◼   ► you the big grid they say one of the [TS]

00:32:05 ◼   ► megahertz what are the speed what's the [TS]

00:32:06 ◼   ► price and you know and they rank them [TS]

00:32:08 ◼   ► based on that and it was not like well [TS]

00:32:09 ◼   ► this computer is you know slower than [TS]

00:32:13 ◼   ► the other one it cost more money and has [TS]

00:32:15 ◼   ► less space but I really like you know [TS]

00:32:17 ◼   ► the feel of the keyboard it just makes [TS]

00:32:19 ◼   ► me happy to use it so I'm put in rating [TS]

00:32:21 ◼   ► at number one that just never never [TS]

00:32:22 ◼   ► never happened in the computer industry [TS]

00:32:24 ◼   ► it was computer industry was just you [TS]

00:32:27 ◼   ► know stats alone and there was not any [TS]

00:32:30 ◼   ► real debate about if you if you pulled [TS]

00:32:32 ◼   ► something that in a computer magazine it [TS]

00:32:33 ◼   ► would be open revolt from the readers [TS]

00:32:35 ◼   ► they would say this magazine is crap if [TS]

00:32:36 ◼   ► I wanted to know how happy a computer [TS]

00:32:38 ◼   ► made you feel um that's not why I'm [TS]

00:32:40 ◼   ► reading your magazine tell me the stats [TS]

00:32:41 ◼   ► and rank them in that order just don't [TS]

00:32:43 ◼   ► rank them at all [TS]

00:32:44 ◼   ► um I think that hurt computers for a [TS]

00:32:48 ◼   ► long time the fact that especially when [TS]

00:32:50 ◼   ► we were kids and everything it was just [TS]

00:32:51 ◼   ► 100% about the stats because it was made [TS]

00:32:53 ◼   ► by nerds and that's all we cared about [TS]

00:32:54 ◼   ► and these computers were you know ugly [TS]

00:32:56 ◼   ► and unpleasant but nobody really cared [TS]

00:32:58 ◼   ► that much uh and that's it's hurts kind [TS]

00:33:03 ◼   ► of tech industry criticism like there [TS]

00:33:05 ◼   ► hasn't been until very very recently [TS]

00:33:07 ◼   ► this culture of criticism in the sense [TS]

00:33:10 ◼   ► of like art criticism like movie critics [TS]

00:33:11 ◼   ► there was only a statistical reporting [TS]

00:33:17 ◼   ► and that is the reason that comes up and [TS]

00:33:20 ◼   ► my thoughts a lot is that even the very [TS]

00:33:23 ◼   ► crappiest car brands like the car brands [TS]

00:33:25 ◼   ► that by all objective measures that you [TS]

00:33:27 ◼   ► know they've spent decades making very [TS]

00:33:30 ◼   ► very bad cars like brands don't even [TS]

00:33:32 ◼   ► exist anymore like Pontiac and [TS]

00:33:34 ◼   ► Oldsmobile or and I can name a couple [TS]

00:33:37 ◼   ► other ones but I will probably already [TS]

00:33:38 ◼   ► get mail from people about those people [TS]

00:33:40 ◼   ► are have crazy loyalty to these car [TS]

00:33:42 ◼   ► brands completely outside the realm of [TS]

00:33:45 ◼   ► like you know is this a good car is it [TS]

00:33:47 ◼   ► reliable is it comfortable or whatever [TS]

00:33:49 ◼   ► there's like Pontiac families but they [TS]

00:33:50 ◼   ► only get Pontiacs and alls we'll be a [TS]

00:33:52 ◼   ► families but they only get Oldsmobiles [TS]

00:33:53 ◼   ► right [TS]

00:33:54 ◼   ► Ford Chevy's even more crazy and I'm [TS]

00:33:56 ◼   ► picking these American brands because in [TS]

00:33:57 ◼   ► the car magazines they were generally [TS]

00:33:59 ◼   ► considered to be not as good as you know [TS]

00:34:03 ◼   ► the import rivals and stuff like that [TS]

00:34:05 ◼   ► and that was the opinion of the car [TS]

00:34:07 ◼   ► magazines but people love them because [TS]

00:34:09 ◼   ► they had attachments to cars that had [TS]

00:34:11 ◼   ► nothing to do with how reliable is it [TS]

00:34:13 ◼   ► how fast is it you know like there were [TS]

00:34:15 ◼   ► attributes of the car that made them [TS]

00:34:16 ◼   ► feel a certain way they want an [TS]

00:34:17 ◼   ► Oldsmobile because their dad had knows a [TS]

00:34:19 ◼   ► bill in there and always would be [TS]

00:34:19 ◼   ► flailing they loved it and it makes them [TS]

00:34:21 ◼   ► feel good they have an automobile [TS]

00:34:22 ◼   ► because they know how to fix and also be [TS]

00:34:23 ◼   ► law they just like the way they look or [TS]

00:34:25 ◼   ► they like the color they come into like [TS]

00:34:26 ◼   ► the sound they make when they turn them [TS]

00:34:27 ◼   ► on or they like the fact that the key is [TS]

00:34:29 ◼   ► on the floor the sob you know in the [TS]

00:34:31 ◼   ► middle console because it makes them [TS]

00:34:33 ◼   ► feel like they're quirky and original [TS]

00:34:34 ◼   ► mm-hmm like turbo lag whatever it is [TS]

00:34:36 ◼   ► that they like about the car people [TS]

00:34:38 ◼   ► don't really you know people are doing [TS]

00:34:40 ◼   ► that for decades and they didn't really [TS]

00:34:42 ◼   ► feel i need to defend it you know if you [TS]

00:34:43 ◼   ► like sobs that's what you like and you [TS]

00:34:45 ◼   ► get yourself a Saab and it's not like [TS]

00:34:46 ◼   ► well you know for the same exact amount [TS]

00:34:47 ◼   ► of money you could have got this car [TS]

00:34:49 ◼   ► which would have been had more room and [TS]

00:34:52 ◼   ► at better mileage and you know no one no [TS]

00:34:54 ◼   ► one has discussions like that but [TS]

00:34:55 ◼   ► remember when back in the 90s you've got [TS]

00:34:57 ◼   ► a Mac the site you know for the price [TS]

00:34:58 ◼   ► that Mac I could have bought - 486 pcs [TS]

00:35:01 ◼   ► in the way it's as fast they would had [TS]

00:35:03 ◼   ► twice as much harddrive space and blah [TS]

00:35:04 ◼   ► blah blah [TS]

00:35:05 ◼   ► - discussions that you know one [TS]

00:35:06 ◼   ► discussion who never took place in the [TS]

00:35:08 ◼   ► car world it always took place happens [TS]

00:35:09 ◼   ► this day you know even in articles [TS]

00:35:11 ◼   ► online now if you mentioned anything [TS]

00:35:13 ◼   ► about Apple stuff they'll tell you what [TS]

00:35:14 ◼   ► you could have bought for the same money [TS]

00:35:15 ◼   ► that has better specs so the exception [TS]

00:35:19 ◼   ► to this as noted on the thing it is [TS]

00:35:21 ◼   ► Apple the exception of these stats Wars [TS]

00:35:23 ◼   ► is Apple Apple it sort of took it over [TS]

00:35:27 ◼   ► there there wasn't this culture of [TS]

00:35:28 ◼   ► mature criticism of computers it was [TS]

00:35:30 ◼   ► immature with stats based [TS]

00:35:32 ◼   ► Apple had to come so they couldn't Apple [TS]

00:35:34 ◼   ► couldn't rely on that to lift them up [TS]

00:35:35 ◼   ► they had to come at it from the other [TS]

00:35:36 ◼   ► and say we're going to make computers [TS]

00:35:38 ◼   ► that are acknowledged to be slower more [TS]

00:35:41 ◼   ► expensive you know it does have much as [TS]

00:35:43 ◼   ► much capacity so on and so forth [TS]

00:35:45 ◼   ► and we're going to find a way to sell [TS]

00:35:46 ◼   ► them and become successful with it and [TS]

00:35:48 ◼   ► it took them a long time of like you [TS]

00:35:49 ◼   ► that you know they make the iMac it's [TS]

00:35:51 ◼   ► like yet successful for Apple but you [TS]

00:35:52 ◼   ► know come on everyone still has a PC [TS]

00:35:54 ◼   ► right they just kept going and kept [TS]

00:35:55 ◼   ► going kept going and then when they went [TS]

00:35:57 ◼   ► into the consumer realm with the iPod [TS]

00:35:58 ◼   ► and the iPhone and the iPad they finally [TS]

00:36:00 ◼   ► started to get into a realm where [TS]

00:36:01 ◼   ► traditionally stats haven't mattered as [TS]

00:36:03 ◼   ► much and all of a sudden like the [TS]

00:36:04 ◼   ► playing field is getting a little bit [TS]

00:36:05 ◼   ► more uh less slanted against Apple [TS]

00:36:08 ◼   ► saying okay well apples iPods you know [TS]

00:36:10 ◼   ► might not have all the features you know [TS]

00:36:12 ◼   ► as you know less space than a Nomad no [TS]

00:36:14 ◼   ► wireless it's pretty lame right but they [TS]

00:36:16 ◼   ► you know the consumers didn't care and [TS]

00:36:18 ◼   ► once they got their toe in that door [TS]

00:36:20 ◼   ► they just ran with it all right so now [TS]

00:36:21 ◼   ► we have Apple's products being compared [TS]

00:36:24 ◼   ► more like cars people buy the pink iPod [TS]

00:36:27 ◼   ► mini because it's pink and it's cute and [TS]

00:36:29 ◼   ► I don't really care what the heck the [TS]

00:36:31 ◼   ► stats are the same reason they write [TS]

00:36:32 ◼   ► that by a VW Bug or the new VW bug or [TS]

00:36:34 ◼   ► some Volkswagen Cabriolet convertible [TS]

00:36:36 ◼   ► which is a piece of crap car cost way [TS]

00:36:37 ◼   ► too much money because it's durable and [TS]

00:36:39 ◼   ► they love it you know and it's happen is [TS]

00:36:43 ◼   ► happening now like this the post PC era [TS]

00:36:45 ◼   ► consumer devices has always been like [TS]

00:36:46 ◼   ► that you buy a cell phone because it's [TS]

00:36:48 ◼   ► because it's a nice-looking or its slim [TS]

00:36:49 ◼   ► you buy a razor because it looks really [TS]

00:36:51 ◼   ► cool and futuristic and you feel like [TS]

00:36:52 ◼   ► you're using a tricorder with it you [TS]

00:36:55 ◼   ► know stats were not a factor there and [TS]

00:36:57 ◼   ► computers are becoming like that that's [TS]

00:36:58 ◼   ► why you're seeing Apple you know zooming [TS]

00:37:00 ◼   ► up the ranks in the PC realm is that pcs [TS]

00:37:04 ◼   ► are started into that realm to where [TS]

00:37:05 ◼   ► they're fast enough and so you're not [TS]

00:37:07 ◼   ► too worried about stats but man those [TS]

00:37:08 ◼   ► MacBook Airs sure look slick right and [TS]

00:37:10 ◼   ► yeah they're more expensive than a [TS]

00:37:12 ◼   ► netbook but I feel like I'm getting more [TS]

00:37:14 ◼   ► and the same reason that your Jaguar is [TS]

00:37:15 ◼   ► more expensive than a Corvette and [TS]

00:37:17 ◼   ► performs worse I feel like I'm getting [TS]

00:37:19 ◼   ► more with the Jaguar because it looks [TS]

00:37:21 ◼   ► awesome and the Jaguar brand has a [TS]

00:37:22 ◼   ► cachet to it and you know whatever [TS]

00:37:24 ◼   ► reasons you may like the Jaguar better [TS]

00:37:26 ◼   ► than the Corvette they have very little [TS]

00:37:28 ◼   ► to do with stats and the article was [TS]

00:37:33 ◼   ► talking about how if there had been a [TS]

00:37:34 ◼   ► healthier environment of mature [TS]

00:37:37 ◼   ► criticism in the tech industry this [TS]

00:37:39 ◼   ► would have been an easier road to hoe [TS]

00:37:40 ◼   ► that pcs wouldn't have been mired in [TS]

00:37:42 ◼   ► that get over so long where it was just [TS]

00:37:44 ◼   ► about stats because I think that really [TS]

00:37:46 ◼   ► hurt the industry was just nerds just [TS]

00:37:48 ◼   ► complaining about stats and it took [TS]

00:37:50 ◼   ► a first mover like Apple to break out [TS]

00:37:52 ◼   ► with the iMac and go completely in that [TS]

00:37:54 ◼   ► direction arguably they did it already [TS]

00:37:55 ◼   ► with the Mac of setting we're gonna make [TS]

00:37:57 ◼   ► a GUI it's easier to use you know it's [TS]

00:37:58 ◼   ► not a stat you can measure ease of use [TS]

00:38:00 ◼   ► is not a number we can put on a box what [TS]

00:38:01 ◼   ► we're telling you this is going to be [TS]

00:38:03 ◼   ► better trust us and some people did come [TS]

00:38:05 ◼   ► along with the program but it was a long [TS]

00:38:07 ◼   ► long road to hoe and still Apple's web [TS]

00:38:09 ◼   ► and in PC market share but in the [TS]

00:38:11 ◼   ► consumer electronics that's going the [TS]

00:38:13 ◼   ► other direction fast and the angle and [TS]

00:38:17 ◼   ► the article is that Steve Jobs is that [TS]

00:38:19 ◼   ► made that happen that he was Apple sort [TS]

00:38:20 ◼   ► of uber critic where there was no [TS]

00:38:22 ◼   ► external critics there was no external [TS]

00:38:24 ◼   ► source of the kind of criticism that [TS]

00:38:27 ◼   ► produces these good products so Steve [TS]

00:38:29 ◼   ► Jobs had to be the internal critics who [TS]

00:38:30 ◼   ► would tell people I don't care [TS]

00:38:32 ◼   ► you know what the storage capacity is or [TS]

00:38:34 ◼   ► what the megahertz rating is I just want [TS]

00:38:36 ◼   ► the product to be good in the ways that [TS]

00:38:37 ◼   ► I care about that have very little to do [TS]

00:38:39 ◼   ► with stats and by him internal [TS]

00:38:41 ◼   ► internally facing being that kind of [TS]

00:38:42 ◼   ► critic it allowed the company to build [TS]

00:38:45 ◼   ► these products to a different standard [TS]

00:38:47 ◼   ► than the outside products and again it [TS]

00:38:50 ◼   ► took a long time for consumers to start [TS]

00:38:51 ◼   ► to accept those and going into the [TS]

00:38:53 ◼   ► consumer realm really helped that but [TS]

00:38:55 ◼   ► from the very beginning he was using his [TS]

00:38:57 ◼   ► criteria his much more mature criteria [TS]

00:39:00 ◼   ► of what it is that makes a great product [TS]

00:39:02 ◼   ► that goes way beyond the numbers and [TS]

00:39:05 ◼   ► that was trying to give the the value [TS]

00:39:08 ◼   ► explain the value of criticism in the [TS]

00:39:10 ◼   ► computer industry I think it wrapped it [TS]

00:39:13 ◼   ► up with something telling people the [TS]

00:39:14 ◼   ► value of criticism in their own lives [TS]

00:39:16 ◼   ► and stuff and that's a more dubious [TS]

00:39:18 ◼   ► value but I think we'll get into that [TS]

00:39:20 ◼   ► now with the final bit which is [TS]

00:39:22 ◼   ► criticism online which I didn't really [TS]

00:39:24 ◼   ► talk about in the article but I think is [TS]

00:39:25 ◼   ► kind of the meat of what we want to talk [TS]

00:39:27 ◼   ► about here because you've talked about [TS]

00:39:28 ◼   ► it on your other shows as well I think [TS]

00:39:31 ◼   ► one of the very early build and analyzes [TS]

00:39:34 ◼   ► with Marco he mentioned that he does not [TS]

00:39:37 ◼   ► want to blog about tech topics do you [TS]

00:39:39 ◼   ► remember that conversation yeah yeah [TS]

00:39:40 ◼   ► just because the repercussions from it [TS]

00:39:42 ◼   ► are that the feedback is usually [TS]

00:39:46 ◼   ► incredibly passionate in a frequently [TS]

00:39:49 ◼   ► negative way yeah and so a lot of people [TS]

00:39:53 ◼   ► just blog about tech topics but Marcos [TS]

00:39:54 ◼   ► blog is kind of you know [TS]

00:39:56 ◼   ► he goes different but it here's what [TS]

00:39:59 ◼   ► does blog about tough targets he's [TS]

00:40:00 ◼   ► finding it he gets different types of [TS]

00:40:02 ◼   ► feedback because once you start talking [TS]

00:40:03 ◼   ► about [TS]

00:40:04 ◼   ► things that nerds like I guess or stats [TS]

00:40:06 ◼   ► and numbers you get a lot of unsolicited [TS]

00:40:09 ◼   ► advice let's say right if you're just [TS]

00:40:11 ◼   ► describing this is how I did something [TS]

00:40:12 ◼   ► hey I had a problem in my house and I [TS]

00:40:14 ◼   ► wanted to hear music in this room so I [TS]

00:40:16 ◼   ► set up the server over here to do this [TS]

00:40:17 ◼   ► and I connected this cable to that thing [TS]

00:40:18 ◼   ► and I put this off around here and [TS]

00:40:20 ◼   ► that's how I let myself you know listen [TS]

00:40:22 ◼   ► to songs in the shower without moving my [TS]

00:40:24 ◼   ► iTunes through my Mac Mini in the other [TS]

00:40:25 ◼   ► room right that's your blog post just [TS]

00:40:27 ◼   ► like I'm sharing something that I that I [TS]

00:40:30 ◼   ► did what you get in response to that is [TS]

00:40:32 ◼   ► all the ways that you could have done [TS]

00:40:33 ◼   ► that differently or better you shouldn't [TS]

00:40:35 ◼   ► have used this piece of software if you [TS]

00:40:37 ◼   ► use this you could do that better you [TS]

00:40:39 ◼   ► know really if you did you pay money for [TS]

00:40:41 ◼   ► that there's an open-source equivalent [TS]

00:40:43 ◼   ► that you should have used and you should [TS]

00:40:44 ◼   ► be using flat files or OGG Vorbis [TS]

00:40:46 ◼   ► instead of AAC blah blah right then [TS]

00:40:49 ◼   ► that's the kind version the harsher more [TS]

00:40:51 ◼   ► harsh version is like I'm I'm running a [TS]

00:40:54 ◼   ► service that you all use like let me [TS]

00:40:55 ◼   ► tell you how I set up the Instapaper [TS]

00:40:57 ◼   ► servers you're all instapaper users and [TS]

00:40:58 ◼   ► here's what I do for the Instapaper [TS]

00:41:00 ◼   ► servers for the backup process I think [TS]

00:41:01 ◼   ► this is actually close to example that [TS]

00:41:03 ◼   ► he did like here's what I do for the [TS]

00:41:05 ◼   ► backup process of the instapaper [TS]

00:41:07 ◼   ► infrastructure and then all these [TS]

00:41:08 ◼   ► tech-savvy Instapaper users said oh my [TS]

00:41:11 ◼   ► god you can't do that for your backups [TS]

00:41:12 ◼   ► you have to do this and that and the [TS]

00:41:13 ◼   ► other thing my data is safe now and blah [TS]

00:41:15 ◼   ► blah blah all sorts of you know again [TS]

00:41:18 ◼   ► unprompted it wasn't like the blog post [TS]

00:41:20 ◼   ► was like hey guys tell me how you think [TS]

00:41:22 ◼   ► I should do this it was more like this [TS]

00:41:23 ◼   ► is how I've done it and I'm sharing it [TS]

00:41:25 ◼   ► with you and then you get this torrent [TS]

00:41:27 ◼   ► of feedback um so that's that was Markos [TS]

00:41:31 ◼   ► problem with it with feedback at least [TS]

00:41:32 ◼   ► the one that he talked about there the [TS]

00:41:35 ◼   ► other one was a Gruber I don't know if [TS]

00:41:37 ◼   ► he's ever talked about this on your [TS]

00:41:38 ◼   ► podcast but I know he talked about on [TS]

00:41:40 ◼   ► the Macworld podcast years ago I put the [TS]

00:41:42 ◼   ► link in the show notes actually link to [TS]

00:41:43 ◼   ► a blog post links to the the podcast and [TS]

00:41:46 ◼   ► if you ever talked about the lack of [TS]

00:41:47 ◼   ► comments on daring fireball with him no [TS]

00:41:49 ◼   ► that's on my list but I've talked to him [TS]

00:41:51 ◼   ► about it personally but I don't think [TS]

00:41:54 ◼   ► we've really done it on the show as a [TS]

00:41:55 ◼   ► topic yeah he's he's covered in lots of [TS]

00:41:57 ◼   ► other plate like it's been discussed to [TS]

00:41:59 ◼   ► death I feel like but it is kind of a [TS]

00:42:02 ◼   ► long I think he blogged about it [TS]

00:42:03 ◼   ► tangentially a few times and he did that [TS]

00:42:05 ◼   ► podcast about it this was about 2006 or [TS]

00:42:07 ◼   ► something on a long time ago or they [TS]

00:42:09 ◼   ► just said point bike why don't you have [TS]

00:42:10 ◼   ► comments that he explained it in a [TS]

00:42:11 ◼   ► straightforward manner why he doesn't [TS]

00:42:12 ◼   ► have comments and I'll try to summarize [TS]

00:42:14 ◼   ► what he said people should listen to the [TS]

00:42:15 ◼   ► actual podcast to hear you know from [TS]

00:42:17 ◼   ► horse's mouth so to speak but what he [TS]

00:42:20 ◼   ► was basically saying is that he's not [TS]

00:42:22 ◼   ► interested in that type of feedback and [TS]

00:42:24 ◼   ► he wants to present son of a kind of [TS]

00:42:25 ◼   ► clean interface to the people who are [TS]

00:42:27 ◼   ► coming to read daring fireballer the key [TS]

00:42:30 ◼   ► phrase I remember is that he says when [TS]

00:42:31 ◼   ► people come to Darren fireball I want [TS]

00:42:33 ◼   ► them to read every single word on the [TS]

00:42:34 ◼   ► site and that's and I want to write [TS]

00:42:36 ◼   ► every single one of those words so it's [TS]

00:42:38 ◼   ► not you know what some Diouf said you [TS]

00:42:40 ◼   ► read some really insightful article and [TS]

00:42:42 ◼   ► the first comment is first post or some [TS]

00:42:44 ◼   ► you know racist slur or a viagra ad or [TS]

00:42:46 ◼   ► some other you know it kind of you know [TS]

00:42:49 ◼   ► takes away from the experience so this [TS]

00:42:51 ◼   ► is coming from a different angle [TS]

00:42:52 ◼   ► not so much I don't want to hear what [TS]

00:42:54 ◼   ► people have to say because it gets time [TS]

00:42:55 ◼   ► to feedback email I'm sure but I don't [TS]

00:42:57 ◼   ► want other people's words on my site [TS]

00:42:59 ◼   ► because this is my site than the [TS]

00:43:00 ◼   ► experience I want to present is just my [TS]

00:43:02 ◼   ► words in the amount that I want them and [TS]

00:43:04 ◼   ► you know you have your own site for [TS]

00:43:05 ◼   ► putting your own stuff on you know it [TS]

00:43:07 ◼   ► shows I think it shows there's so many [TS]

00:43:09 ◼   ► people who say that without without [TS]

00:43:12 ◼   ► providing users a channel to interact [TS]

00:43:15 ◼   ► with you that you'll never be successful [TS]

00:43:16 ◼   ► and yet I would say he has been by any [TS]

00:43:19 ◼   ► measure well the thing is there's so [TS]

00:43:22 ◼   ► many channels to interact with him it's [TS]

00:43:23 ◼   ► not as if he's like the Internet is [TS]

00:43:25 ◼   ► still there yeah now hum you can do your [TS]

00:43:27 ◼   ► own blog post you know he's got his [TS]

00:43:29 ◼   ► vanity Google search going like crazy so [TS]

00:43:30 ◼   ► if you link to him he'll find you and [TS]

00:43:32 ◼   ► read what you have to say it's not as if [TS]

00:43:33 ◼   ► he's like in a cocoon like I don't want [TS]

00:43:34 ◼   ► to hear what anybody's saying right you [TS]

00:43:36 ◼   ► want that there doesn't want a sign on [TS]

00:43:38 ◼   ► it that those are his words right that's [TS]

00:43:40 ◼   ► it so now these two these two stances on [TS]

00:43:45 ◼   ► comments I'm gonna give you my take on [TS]

00:43:47 ◼   ► it in light of that whole thing we just [TS]

00:43:48 ◼   ► talked about with criticism ah and what [TS]

00:43:52 ◼   ► I'm going to say is true for me just as [TS]

00:43:53 ◼   ► it's just as what Gruber Marco said is [TS]

00:43:55 ◼   ► true for them so it's not an endorsement [TS]

00:43:57 ◼   ► of one particular philosophy or the [TS]

00:44:00 ◼   ► other is really just you know another [TS]

00:44:02 ◼   ► viewpoint into the stew here now my [TS]

00:44:07 ◼   ► articles that ours do have comments [TS]

00:44:09 ◼   ► every article at RSS comments which I [TS]

00:44:12 ◼   ► subset would you like an I love comments [TS]

00:44:15 ◼   ► now ours kinda has the best of both [TS]

00:44:16 ◼   ► worlds in it when you look at an article [TS]

00:44:18 ◼   ► at ours you don't see a single comment [TS]

00:44:20 ◼   ► so that gets rid of the stupid thing [TS]

00:44:21 ◼   ► where someone gets to the end of your [TS]

00:44:23 ◼   ► wonderful insightful article and then [TS]

00:44:24 ◼   ► the next sentence they read is something [TS]

00:44:26 ◼   ► horrible and offensive stupid and [TS]

00:44:27 ◼   ► obnoxious you don't even see those [TS]

00:44:29 ◼   ► because it's you [TS]

00:44:31 ◼   ► to click to see the comments so it has [TS]

00:44:34 ◼   ► the advantage of a site that's not you [TS]

00:44:37 ◼   ► know wrapped up with other people's [TS]

00:44:39 ◼   ► inane words but I do like to see the [TS]

00:44:41 ◼   ► comments on what I write and I love the [TS]

00:44:43 ◼   ► comments I love everything about the [TS]

00:44:45 ◼   ► comments I love the good comments left [TS]

00:44:46 ◼   ► the bad comments I love everything [TS]

00:44:47 ◼   ► because in light of this whole criticism [TS]

00:44:51 ◼   ► thing when I see comments and anything [TS]

00:44:53 ◼   ► that I write I want to see people [TS]

00:44:56 ◼   ► criticizing it or trying to criticize it [TS]

00:44:58 ◼   ► or saying what they didn't like about it [TS]

00:45:00 ◼   ► and individually those comments may be [TS]

00:45:02 ◼   ► you know this guy didn't understand what [TS]

00:45:04 ◼   ► I was saying this guy is has some other [TS]

00:45:07 ◼   ► axe to grind or this is totally wrong or [TS]

00:45:09 ◼   ► whatever but in aggregate combined [TS]

00:45:12 ◼   ► together if you if you write a big thing [TS]

00:45:14 ◼   ► and it's 50 of the 400 people who [TS]

00:45:16 ◼   ► comment all have some particular [TS]

00:45:18 ◼   ► complaint whether you disagree with that [TS]

00:45:20 ◼   ► or not I feel like that's time to figure [TS]

00:45:24 ◼   ► out what it is that they're on about [TS]

00:45:25 ◼   ► like my view is that in aggregate [TS]

00:45:29 ◼   ► there's some kernel of truth underlying [TS]

00:45:31 ◼   ► every negative thing said about you [TS]

00:45:33 ◼   ► online and doesn't mean what they say is [TS]

00:45:35 ◼   ► true it may mean maybe like a [TS]

00:45:37 ◼   ► third-order effect where they're mad [TS]

00:45:38 ◼   ► about X and then made them mad about Y [TS]

00:45:41 ◼   ► and then they said Z and Z you know you [TS]

00:45:44 ◼   ► can say well the Z is totally not true [TS]

00:45:45 ◼   ► well so why are they saying that why why [TS]

00:45:47 ◼   ► are some large percentage of people [TS]

00:45:48 ◼   ► complaining about this what what is [TS]

00:45:50 ◼   ► possibly true about a milder version is [TS]

00:45:52 ◼   ► that if someone says this thing was too [TS]

00:45:54 ◼   ► long or I was bored or you talked about [TS]

00:45:59 ◼   ► topic X for too long [TS]

00:46:00 ◼   ► one or two guys are always going to say [TS]

00:46:01 ◼   ► that right but if half your audience [TS]

00:46:03 ◼   ► says you talked about X for too long [TS]

00:46:04 ◼   ► it's time to think about that is it time [TS]

00:46:07 ◼   ► to say maybe I did think about X too [TS]

00:46:08 ◼   ► long no maybe you just talked about it [TS]

00:46:10 ◼   ► and didn't make it interesting enough or [TS]

00:46:11 ◼   ► maybe you didn't do a good job of [TS]

00:46:13 ◼   ► explaining why it was relevant or you [TS]

00:46:15 ◼   ► know the 50 other reasons to think about [TS]

00:46:17 ◼   ► what what the problem might be but you [TS]

00:46:19 ◼   ► know I there's tremendous value in that [TS]

00:46:23 ◼   ► feedback now that feedback and come by [TS]

00:46:24 ◼   ► email too but I found that the comment [TS]

00:46:26 ◼   ► feedback tends to be like more more evil [TS]

00:46:29 ◼   ► more evil than email feedback II people [TS]

00:46:31 ◼   ► email you generally tend to be pull up [TS]

00:46:33 ◼   ► more polite than comment stuff because [TS]

00:46:34 ◼   ► there's no audience that was the I [TS]

00:46:36 ◼   ► should link to this the took a point [TS]

00:46:39 ◼   ► really good point [TS]

00:46:40 ◼   ► Gabriel some something something Gabriel [TS]

00:46:45 ◼   ► law of Internet dickwads help me out uh [TS]

00:46:46 ◼   ► nice zip it's a penny it's a penny [TS]

00:46:49 ◼   ► arcade's strip and basically it's a [TS]

00:46:50 ◼   ► blackboard with an equation that says [TS]

00:46:51 ◼   ► anonymity plus audience equals jerk [TS]

00:46:54 ◼   ► although I think it uses a more harsh [TS]

00:46:56 ◼   ► word and it's the fact that everyone can [TS]

00:46:58 ◼   ► read KJ Healy says internet dick one [TS]

00:47:02 ◼   ► theory yeah it has a longer name to [TS]

00:47:04 ◼   ► someone from the chatroom we'll get it [TS]

00:47:05 ◼   ► eventually I'll put it in the show notes [TS]

00:47:06 ◼   ► but the fact that comments are out there [TS]

00:47:08 ◼   ► for everybody to read and have an [TS]

00:47:09 ◼   ► audience that makes people misbehave [TS]

00:47:11 ◼   ► because they're not they're not just [TS]

00:47:12 ◼   ► communicating with you comments are [TS]

00:47:13 ◼   ► communicating with you and they know [TS]

00:47:15 ◼   ► that everyone else is going to read the [TS]

00:47:16 ◼   ► comments too so they have an audience [TS]

00:47:17 ◼   ► for stuff so it's very different from [TS]

00:47:20 ◼   ► email where they think they have the [TS]

00:47:21 ◼   ► only expectations that you are you're [TS]

00:47:22 ◼   ► the person who's going to read this they [TS]

00:47:24 ◼   ► are writing for you but they're also [TS]

00:47:25 ◼   ► writing for their audience to try to [TS]

00:47:27 ◼   ► pump themselves up in the eyes of their [TS]

00:47:29 ◼   ► audience to try to make themselves feel [TS]

00:47:30 ◼   ► better about themselves for putting down [TS]

00:47:32 ◼   ► some popular writer in a comment type of [TS]

00:47:34 ◼   ► you know atmosphere speaking about [TS]

00:47:36 ◼   ► someone put in the in the chat room and [TS]

00:47:37 ◼   ► I already have in the show notes the [TS]

00:47:39 ◼   ► daring fireball with comments Safari [TS]

00:47:40 ◼   ► extension have you ever seen that yeah I [TS]

00:47:42 ◼   ► have yeah that's that's great and I [TS]

00:47:45 ◼   ► actually run that sometimes I'm sure [TS]

00:47:46 ◼   ► Gruber hates that but because I want to [TS]

00:47:48 ◼   ► see what people people have to say now [TS]

00:47:49 ◼   ► if obviously a self-selected audience of [TS]

00:47:51 ◼   ► people with an axe to grind against crib [TS]

00:47:53 ◼   ► or whatever but every once in a while I [TS]

00:47:55 ◼   ► fire it up and I peek at what people are [TS]

00:47:57 ◼   ► commenting on the articles most of them [TS]

00:47:59 ◼   ► are bad because again it's self selected [TS]

00:48:01 ◼   ► for people who are inclined not to like [TS]

00:48:02 ◼   ► stuff but every once in a while this is [TS]

00:48:04 ◼   ► a little you know funny nugget in there [TS]

00:48:05 ◼   ► or insightful nugget buried in and all [TS]

00:48:08 ◼   ► the the dreck but it just goes to show [TS]

00:48:10 ◼   ► how desperate people are to have an [TS]

00:48:12 ◼   ► audience in a place on a popular site [TS]

00:48:14 ◼   ► via uh and and so the other thing about [TS]

00:48:19 ◼   ► comments aside from email is that it's [TS]

00:48:21 ◼   ► less of a barrier then then sending an [TS]

00:48:24 ◼   ► email certainly less of a barrier than [TS]

00:48:26 ◼   ► doing your own response blog post and [TS]

00:48:27 ◼   ► again that's good in bed it's good that [TS]

00:48:29 ◼   ► there's a barrier because it keeps out [TS]

00:48:31 ◼   ► the people who just have one stupid [TS]

00:48:32 ◼   ► comment to say they're not going to do a [TS]

00:48:34 ◼   ► whole blog post about their one stupid [TS]

00:48:36 ◼   ► snarky thing and they're probably not [TS]

00:48:38 ◼   ► even going to email you their snarky [TS]

00:48:39 ◼   ► thing but if there's a comment box of [TS]

00:48:40 ◼   ► the bottom an article that put it there [TS]

00:48:42 ◼   ► but there's also advantages to that low [TS]

00:48:44 ◼   ► barrier and one of the advantages is [TS]

00:48:45 ◼   ► that you get things like typos or [TS]

00:48:49 ◼   ► factual errors reported really fast [TS]

00:48:50 ◼   ► because people who know too factual are [TS]

00:48:52 ◼   ► when they're reading like you have that [TS]

00:48:54 ◼   ► finger laziness we're like all done so I [TS]

00:48:56 ◼   ► want to I want to start a new email find [TS]

00:48:58 ◼   ► the [TS]

00:48:58 ◼   ► guys email address and send an email and [TS]

00:49:00 ◼   ► type it in and put a subject line [TS]

00:49:02 ◼   ► duelist you know it seems like more work [TS]

00:49:04 ◼   ► but if I can just scroll to the bottom [TS]

00:49:05 ◼   ► of this box type in my name or if I'm [TS]

00:49:07 ◼   ► already logged into the site with some [TS]

00:49:08 ◼   ► other thing and hit it button on the [TS]

00:49:10 ◼   ► same page that I'm already reading I can [TS]

00:49:12 ◼   ► say hey you left that letter e on this [TS]

00:49:13 ◼   ► thing or hey you missed a semicolon [TS]

00:49:14 ◼   ► there or actually you know this thing [TS]

00:49:17 ◼   ► came out in this year and not in that [TS]

00:49:19 ◼   ► year and in the magic of online [TS]

00:49:21 ◼   ► publishing it's great to have that [TS]

00:49:23 ◼   ► feedback as fast as possible and with [TS]

00:49:25 ◼   ► the biggest volume is possible the [TS]

00:49:26 ◼   ► comments are kind of like the chatroom [TS]

00:49:27 ◼   ► of the the you know the 5x5 chatroom of [TS]

00:49:30 ◼   ► the the world of static writing instead [TS]

00:49:34 ◼   ► of podcasting you get this audience of [TS]

00:49:36 ◼   ► people collaborating to help you improve [TS]

00:49:38 ◼   ► your article in the first five minutes [TS]

00:49:40 ◼   ► that it's up right so the comments start [TS]

00:49:41 ◼   ► streaming in the errors and typos go in [TS]

00:49:43 ◼   ► there you fix them you refresh the [TS]

00:49:45 ◼   ► article and then you respond to them in [TS]

00:49:46 ◼   ► the comments and say that you fix them [TS]

00:49:48 ◼   ► and by the time the you know mm person [TS]

00:49:51 ◼   ► comes along a lot of the obvious errors [TS]

00:49:53 ◼   ► are gone and that's definitely something [TS]

00:49:55 ◼   ► I appreciate from from comments where [TS]

00:50:01 ◼   ► there's a low barrier to entry to [TS]

00:50:02 ◼   ► writing them up and the final thing I [TS]

00:50:06 ◼   ► have in this is something that came up a [TS]

00:50:09 ◼   ► few times in email and in the chat room [TS]

00:50:10 ◼   ► about the music that precedes this show [TS]

00:50:13 ◼   ► we had it was a lot of feedback about [TS]

00:50:15 ◼   ► that surprisingly yeah as we talked [TS]

00:50:18 ◼   ► about on the show if you Don so people [TS]

00:50:19 ◼   ► have it opinion with you like what was [TS]

00:50:20 ◼   ► the old song I forget what the name of [TS]

00:50:21 ◼   ► it was Rondo by Marais I think these are [TS]

00:50:27 ◼   ► both words that are not English so I [TS]

00:50:29 ◼   ► cannot pronounce them correctly so I [TS]

00:50:31 ◼   ► died all right I just do it once but [TS]

00:50:33 ◼   ► that's people people called the obonda [TS]

00:50:35 ◼   ► masterpiece theater yes it was a [TS]

00:50:37 ◼   ► reminiscent of that yeah and the new one [TS]

00:50:40 ◼   ► is some what is it a Mozart thing I [TS]

00:50:42 ◼   ► don't remember yeah that's a gallon it [TS]

00:50:44 ◼   ► is it is now what you wanted it to be [TS]

00:50:46 ◼   ► yeah and so originally when you were [TS]

00:50:48 ◼   ► looking at classical music themes you [TS]

00:50:49 ◼   ► you through went out to me and you said [TS]

00:50:50 ◼   ► what do you think of this one for [TS]

00:50:51 ◼   ► classical music and I did my typical [TS]

00:50:53 ◼   ► Hemant hawing about how I didn't want [TS]

00:50:55 ◼   ► any music at all but if we had to pick [TS]

00:50:56 ◼   ► one that one is fine but then when the [TS]

00:50:58 ◼   ► show came out you had put a different [TS]

00:50:59 ◼   ► song in front of it either because you [TS]

00:51:01 ◼   ► forgot what I suggested or because you [TS]

00:51:02 ◼   ► just picked a different one I just [TS]

00:51:04 ◼   ► picked it like I'm I can I complained [TS]

00:51:05 ◼   ► about it and then so you you brought [TS]

00:51:07 ◼   ► back the one that I originally had [TS]

00:51:09 ◼   ► picked right more recent shows so let me [TS]

00:51:11 ◼   ► get some email some people [TS]

00:51:12 ◼   ► I like the new song it's great other [TS]

00:51:14 ◼   ► people saying oh I missed the old song [TS]

00:51:15 ◼   ► so what do I do with this feedback like [TS]

00:51:17 ◼   ► it's not comments of his people [TS]

00:51:18 ◼   ► you know emailing or whatever but what [TS]

00:51:20 ◼   ► do I do with this criticism I've got [TS]

00:51:21 ◼   ► criticism 50/50 in both sides and I've [TS]

00:51:24 ◼   ► got my own opinion that I just like the [TS]

00:51:26 ◼   ► new one better but hearing enough people [TS]

00:51:27 ◼   ► say that they like the old one better [TS]

00:51:29 ◼   ► makes me think why why do they like the [TS]

00:51:31 ◼   ► old but they're like the olden better [TS]

00:51:32 ◼   ► just because it's the first one they [TS]

00:51:33 ◼   ► associated with the show now they met [TS]

00:51:34 ◼   ► you know you just fear of change anytime [TS]

00:51:36 ◼   ► you change anything like you change the [TS]

00:51:38 ◼   ► interface on a computer people flip out [TS]

00:51:39 ◼   ► because they're used to the old way or [TS]

00:51:40 ◼   ► whatever could that be it are you know [TS]

00:51:44 ◼   ► this probably some truth to that but [TS]

00:51:47 ◼   ► doesn't give me much actionable stuff to [TS]

00:51:48 ◼   ► go on so I'm just thinking maybe the [TS]

00:51:52 ◼   ► people like the old song some people [TS]

00:51:53 ◼   ► actually cited this and other people [TS]

00:51:54 ◼   ► didn't because because of the [TS]

00:51:56 ◼   ► masterpiece theater angle because it [TS]

00:51:58 ◼   ► sounded so ridiculously pompous and you [TS]

00:52:00 ◼   ► know silly that we're going to have the [TS]

00:52:01 ◼   ► show where we're going to complain about [TS]

00:52:02 ◼   ► stuff as if we're high and mighty and we [TS]

00:52:05 ◼   ► get to complain about everything right [TS]

00:52:06 ◼   ► and the music the music added humor [TS]

00:52:09 ◼   ► value and when I thought about it I [TS]

00:52:10 ◼   ► thought I kind of had that feeling about [TS]