Hypercritical

9: No iLife is an Island

 

  this is hypercritical weekly talkshow [TS]

  ruminating on exactly what is wrong in [TS]

  the world of Apple and related [TS]

  technologies and businesses nothing is [TS]

  so perfect that it cannot be complained [TS]

  or criticized about by John siracusa [TS]

  it's my co-host I'm Dan Benjamin we'd [TS]

  like to thank [TS]

  freshbooks comm online invoicing and [TS]

  Rackspace comm for sponsoring this show [TS]

  and as I mentioned this is episode [TS]

  number 8 9 rather or 8 could be 9 it's 9 [TS]

  let's go with 9 it's episode 9 and today [TS]

  we're going to be talking about well [TS]

  first we have follow-up but do we want [TS]

  to announce the topic sure yeah [TS]

  today we're going to do follow-up on [TS]

  both topics from last show the iPad 2 [TS]

  and the Apple strategy tax and then our [TS]

  main topic which will squeeze in if [TS]

  there's time is no I life is an island [TS]

  yeah this has been on the list for a [TS]

  long time since the beginning this is [TS]

  one I'm finally glad we with it's just [TS]

  the right time to get to it because [TS]

  everybody's applauding Apple right now [TS]

  as they should be great new stuff coming [TS]

  out I think but this they they might [TS]

  have gotten some of this wrong so we'll [TS]

  talk about that but first we got to do [TS]

  this follow up yep did you agree or did [TS]

  you order your iPad 2 so my wife [TS]

  actually I don't think has officially [TS]

  picked which model she's getting [TS]

  narrowed down but she went to the store [TS]

  today for some reason just to I don't [TS]

  know if she was going to buy it on the [TS]

  spot or she just wanted to see one or [TS]

  whatever but as soon as she saw the [TS]

  lines she just turned around and came [TS]

  back [TS]

  what were the lines like out your way [TS]

  I'm guessing pretty bad yeah and and she [TS]

  was annoyed that they're not selling [TS]

  them or even showing them apparently [TS]

  until 5 p.m. right I don't know there [TS]

  wasn't any but it was just a giant line [TS]

  and she wasn't going to sit there for [TS]

  three hours and waiting it to get in [TS]

  either buy one or look at one at five so [TS]

  I told her not to bother I told her [TS]

  we'll wait until the weekend and see [TS]

  what it's like but she could not resist [TS]

  she was drawn to the store so no I don't [TS]

  have one yet maybe the next time we talk [TS]

  to you what about ordering went to you [TS]

  would you ever consider that no I [TS]

  figured out you know pick one up in [TS]

  person I didn't want to deal with [TS]

  waiting for it to come in the mail [TS]

  plus I've got packs all this weekend so [TS]

  I'm not going to be around right she'll [TS]

  probably get one so by next week I think [TS]

  we'll have one assuming stock holds up [TS]

  right don't know what the inventory [TS]

  situation always a question so a little [TS]

  bit of iPad to follow up from talking [TS]

  about it last week [TS]

  oh one of the things that I meant to [TS]

  mention that I saw on Twitter comment [TS]

  supplement Twitter I wish I could [TS]

  remember who it was because I thought it [TS]

  was very smart but it was during the [TS]

  keynote when they were showing the turn [TS]

  the keynote doing during the press event [TS]

  where they were showing that introducing [TS]

  the iPad 2 and someone tweeted almost [TS]

  immediately when they showed that Smart [TS]

  Cover thing with the magnets yeah that [TS]

  Apple will make more money off selling [TS]

  those covers than any other tablet maker [TS]

  will make off selling their tablets Wow [TS]

  and that is so true because the margins [TS]

  on those covers must be just [TS]

  unbelievable especially that's $70 [TS]

  leather one oh yeah all accessories are [TS]

  just you know money factories like it [TS]

  maybe it's not as Extreme as it is like [TS]

  Best Buy where they are Best Buy sells [TS]

  you $2,000 TV they make $20 in profit [TS]

  but they sell you a $40 cable and they [TS]

  make $30 in profit so basically selling [TS]

  that cable is more profit than selling [TS]

  that gigantic TV a better analogy might [TS]

  even be the movie theater popcorn and [TS]

  drinks and snacks which are oh yeah you [TS]

  know nine dollars for a drink it cost [TS]

  them a fraction of a cent so where [TS]

  company I mean but it's different in [TS]

  Apple Apple so they can huge money on [TS]

  both of them but you just look at those [TS]

  accessories man you know like it's [TS]

  unbelievable and and it came up back to [TS]

  me again this week because a friend of [TS]

  mine at work was asking me about I was [TS]

  thinking about getting an HDMI adapter [TS]

  for an iPad or but then you know it's [TS]

  $40 so he get that HDMI adapter for the [TS]

  iPad so we could see his iPads picture [TS]

  on his television like with the MLD APIs [TS]

  or whatever yeah or he'd get an Apple TV [TS]

  for $100 so the HDMI adapter it's not [TS]

  half the price of the Apple TV but it's [TS]

  creeping up on being half the price of [TS]

  an Apple TV or it's half the bicep like [TS]

  a refurb Apple TV mm-hmm that's a that's [TS]

  a strange decision to be making well I [TS]

  could I could buy this piece of plastic [TS]

  and metal with no active components or I [TS]

  could buy an entire Apple TV brand you [TS]

  know it's a toss-up kind of because you [TS]

  know with the cable yeah it's half the [TS]

  price but then you don't get to do [TS]

  things wirelessly with the Apple TV you [TS]

  accomplish what you wanted which is [TS]

  showing your MLB stuff on your [TS]

  big-screen TV but you get a whole Apple [TS]

  TV [TS]

  yeah it shows the absurdity I mean I [TS]

  wonder those things we'll meet in the [TS]

  middle like will the apple TV every 179 [TS]

  bucks but then like the new you know [TS]

  fund report adapter for the iPad 3 is [TS]

  gonna be you know 69 I was a $10 [TS]

  difference some sort of a singularity [TS]

  happening here all and I think my [TS]

  brother was the one who noted a while [TS]

  back through the new price point for not [TS]

  being able to walk out of the Apple [TS]

  store with it used to be 30 bucks like [TS]

  nothing in the store was less than $30 [TS]

  now it seems like it might be increasing [TS]

  because that HDMI adapter is 39 I guess [TS]

  they're still thanks for $30 sure there [TS]

  are like Ana I think the I think the [TS]

  iPad dock is 29 do you know if they [TS]

  still have that you and they came out [TS]

  with a new one they did yeah they came [TS]

  out with with a new iPad to dock so [TS]

  people are our beloved nerds our good [TS]

  friends in chat room are asking if I got [TS]

  one I did I ordered it this morning I [TS]

  got a 32 gig black Wi-Fi only with the [TS]

  gray cover which is a cover it's a [TS]

  leadership ya the cover shipped so I'll [TS]

  have that Monday I think you can just [TS]

  play what I think you just play with [TS]

  that by itself it's almost as good as [TS]

  another pen you just open and close it [TS]

  on top of like I don't know your desk [TS]

  right because it won't work with the [TS]

  existing iPads but I can try alright I [TS]

  also got the HDMI adapter because I the [TS]

  way that we capture video on these shows [TS]

  one of the one of the ways that we do [TS]

  video on the video the video shows that [TS]

  we do is using HDMI capture so it would [TS]

  be very cool to be able to capture the [TS]

  iPad screen directly this way whenever [TS]

  we want to demo an iOS app or talk about [TS]

  something on iOS we'll be able to do it [TS]

  in a very nice way without having to [TS]

  worry about glare or shoulder-mounted [TS]

  cameras or any of that madness so I got [TS]

  you've got out that yeah but otherwise I [TS]

  would mean oh we have [TS]

  as of tomorrow we're gonna have three [TS]

  Apple TV's here one old one and two new [TS]

  ones Big Damn MLB app force my hand [TS]

  there they come free with your cereal [TS]

  now just to get a free Apple TV at the [TS]

  bottom of the box of India first [TS]

  purchases here's the problem I I could [TS]

  watch the MLB I could watch baseball all [TS]

  the time and I needed to you know I [TS]

  needed to be I did a requirement I had [TS]

  to be able to do that and my wife on the [TS]

  other hand although she is actually way [TS]

  better than me when it comes to playing [TS]

  sports she played sports through high [TS]

  school and a little bit in college and [TS]

  liked it a team where she was on a team [TS]

  at her job for a while and I can barely [TS]

  throw straight I mean I don't want to [TS]

  talk about it but even that she does not [TS]

  enjoy watching as much like she could [TS]

  call a game like oh I'll say oh that's [TS]

  this guy just triple sparrow he should [TS]

  have thrown let you know I mean she [TS]

  could do the whole thing but she just [TS]

  doesn't didn't enjoy it the way that I [TS]

  do but so I have to I had to have one [TS]

  Apple TV just for the MLB and then the [TS]

  other one after this net why didn't you [TS]

  tell me Netflix streaming was so good [TS]

  every show my dad ever wanna watch is on [TS]

  this thing I guess it's good for kids I [TS]

  don't know I get most of my kid stuff [TS]

  off the DVR but every time I go on to it [TS]

  like streaming I'm disappointed by the [TS]

  things that I can only get on disc [TS]

  because we have a disc subscription to [TS]

  and whenever there's something I hear [TS]

  about a Michael that's a really old [TS]

  movie in its obscure I'm sure that's an [TS]

  instant and it's not and it's all it's [TS]

  not Netflix as far as all the content [TS]

  owners are there's just so much great [TS]

  stuff though on there and especially for [TS]

  especially for kids that you know they [TS]

  they easy sent me this thing I cancelled [TS]

  the subscription of him years ago [TS]

  and they sent me this thing we you know [TS]

  we'd love for you to come back and try [TS]

  it out here try have another free months [TS]

  so I did the free month and man there's [TS]

  so much great stuff out there and it [TS]

  works so nice on the Apple TVs and now [TS]

  I'm getting get another one else first [TS]

  first world problems we may end up with [TS]

  one of those eventually but um see if I [TS]

  can hold out for the second gen apple TV [TS]

  cuz your TiVo will do it right yeah I [TS]

  TiVo do my PlayStation will do it my we [TS]

  will do it just everything attached to [TS]

  my TV will stream Netflix but not MLB [TS]

  not a big baseball guy so nobody's [TS]

  perfect [TS]

  all right onward yeah so the other iPad [TS]

  thing that I saw snowball this week for [TS]

  some insane reason is this whole CPU [TS]

  issue of what's inside an Apple a5 and a [TS]

  last show we talked about it and what I [TS]

  basically said my recollection is that I [TS]

  was relaying a conversation that I had [TS]

  with some people from ARS technica about [TS]

  some I think it called them dark horse [TS]

  theories about what could be in there [TS]

  right now I guess I didn't express [TS]

  enough that the obvious answer is that [TS]

  it's in 89 like that's what everyone [TS]

  just assumes it is the reason we have [TS]

  this dark aura theory is like well [TS]

  wouldn't it be fun to think about what [TS]

  what else could possibly happen before [TS]

  we know you know and that's when we [TS]

  started talking about well it could be [TS]

  to a eight cores inside there because [TS]

  Apple is conservative and the only [TS]

  information we had was some stats on the [TS]

  performance we didn't even know if you [TS]

  know the battery size was the same it [TS]

  was just mostly just speculation but [TS]

  then during the week I saw a story after [TS]

  story about I don't know they were never [TS]

  attributed to any particular person or [TS]

  source but just more speculation about [TS]

  you know could it be the different core [TS]

  and you know I don't know none of them [TS]

  had any information either so I don't [TS]

  know if we take any blame for that but I [TS]

  certainly got a lot of feedback that [TS]

  either I shouldn't have been speculating [TS]

  without the having enough information or [TS]

  that I was totally wrong and shouldn't [TS]

  have been insisting that it was 2a [TS]

  eights or something this was not my [TS]

  theory to begin with it was it was just [TS]

  something that we were talking about so [TS]

  it took to my knowledge we still don't [TS]

  know for certain what it is it's since [TS]

  then we have learned a few things one [TS]

  thing we learned I think we learned this [TS]

  during the show if I'd been paying more [TS]

  attention to the chat room was that the [TS]

  batteries in the iPad 1 and 2 are the [TS]

  same size not physical dimensions wise [TS]

  but in terms of power they're both 25 [TS]

  watt hours and that's really what [TS]

  matters it doesn't really matter how big [TS]

  the battery is you just want the power [TS]

  rating and from listening to people's [TS]

  reviews it seemed like the screens look [TS]

  very similar I don't know if they draw [TS]

  exactly the same power but they seem to [TS]

  be they look the same externally more or [TS]

  less right Gruber was even saying that [TS]

  they're exactly the same size he goes [TS]

  yeah he basically said they are the same [TS]

  screen right and all they did was change [TS]

  the rim to be a little bit narrower so [TS]

  that's why the iPad 2 is smaller so that [TS]

  gets back to the whole thing of like [TS]

  well if the battery is the same size [TS]

  and the screen is the same and [TS]

  everything else inside it seems to be at [TS]

  least as power-hungry or more than it [TS]

  used to be like the GPU is 9x as fast or [TS]

  whatever we don't know what power power [TS]

  is but the bottom is looking for [TS]

  components inside that they could they [TS]

  could account for a CPU taking more [TS]

  energy is harder right so that's what [TS]

  we've learned since last time but that [TS]

  doesn't give us any more answers you [TS]

  still doesn't tell you whether it's an [TS]

  a9 in core and there are two eights [TS]

  because they could be a shrink it could [TS]

  be you know 32 nanometers and the other [TS]

  one was 45 or something like that so you [TS]

  have no idea what the power draw is I [TS]

  fix it hasn't torn one open as far as I [TS]

  know yet so we really don't know what's [TS]

  going on in there but 99.9% chance it's [TS]

  in a nine core as a eight theory was [TS]

  really just an amusing possibility to [TS]

  think about before we had any [TS]

  information it's too bad that we don't [TS]

  have the information now and we get her [TS]

  to settle once we're all I thought it [TS]

  was funny to look at the Wikipedia page [TS]

  because I remember during last show I [TS]

  think I pulled up the Wikipedia page and [TS]

  it said flat out the Apple a5 you know [TS]

  uses the RMA 9 core and in a time [TS]

  between last week's show and now that [TS]

  page has gone through many many many [TS]

  really been watching it random people [TS]

  someone I just looked at it in [TS]

  preparation for this show and I went [TS]

  through the history I'm like wow it's [TS]

  just been like an edit war of like [TS]

  someone said note it's too late of [TS]

  course because I read it on this article [TS]

  it's source the story that they heard [TS]

  from this thing that and then someone [TS]

  changes it back to 89 said no the a [TS]

  can't do SMP which is true by the way I [TS]

  said they would have to add cache [TS]

  coherency you know and apples arm [TS]

  license doesn't allow that and then some [TS]

  will change it back and say you don't [TS]

  know what their license huge edit war at [TS]

  one point the Page said the Apple a5 [TS]

  contains an a9 core or 2a eight cores [TS]

  like they're just coming right out and [TS]

  say we have no idea it's either this or [TS]

  it's that or it could be something else [TS]

  really mm-hmm I should have change I [TS]

  feel like editing the page and changing [TS]

  it to say the Apple a5 contains some [TS]

  sort of computing core like we could [TS]

  probably say that's true but at this [TS]

  point I think the last time I checked [TS]

  the Wikipedia page was saying it was in [TS]

  a nine but all these things you know [TS]

  they have the little footnotes on [TS]

  Wikipedia saying where they're cited [TS]

  from they would all cite articles of [TS]

  just people guessing like we were on the [TS]

  last show so I don't see how that's [TS]

  quite a citation but finally is we don't [TS]

  know I apologize for any anything that I [TS]

  may have done [TS]

  to foster this crazy provided [TS]

  speculation on the internet because [TS]

  agents like a game of telephone and [TS]

  eventually you get far enough away from [TS]

  whatever the original source was which I [TS]

  don't think was us but whoever it was [TS]

  eventually the fifth person to report it [TS]

  reports it is fact as if someone knows [TS]

  something or just flat-out states it as [TS]

  if it's you know something that that's [TS]

  true right and then people get angry if [TS]

  the chatroom is saying that is my fault [TS]

  I contend that someone else this it [TS]

  wasn't even my theory to begin with [TS]

  someone else must have I think this is [TS]

  something that people would come up with [TS]

  on their own simply because they say if [TS]

  it's in a nine core how can they be [TS]

  getting ten hours a battery life out of [TS]

  it and then it's not um so I think I [TS]

  said all we had to say for the iPad 2 DM [TS]

  and we'll both have them next week so we [TS]

  can talk more about them but I think [TS]

  that's been covered well in other places [TS]

  the other thing we talked about last [TS]

  week is the the Apple strategy tax this [TS]

  had even more feedback than the iPad 2 [TS]

  stuff thankfully because I think it's a [TS]

  lot more media and it was a lot more [TS]

  thoughtful and interesting feedback from [TS]

  a lot of people most of the feedback [TS]

  that I saw said you got it wrong I would [TS]

  say it's tough to when you get feedback [TS]

  at any issue that's like controversial [TS]

  like this or where you're saying [TS]

  something bad or something good about [TS]

  Apple it tends to pull out the people [TS]

  who either are big Apple fans and love [TS]

  everything that Apple does and you say [TS]

  anything that sounds remotely heartful [TS]

  they yell at you or you get the people [TS]

  who just hate Apple with a passion [TS]

  anytime you say anything remotely bad [TS]

  they come out so right on yeah I hate [TS]

  Apple Apple killed my dog [TS]

  so I got both of those types of emails [TS]

  but I think they were in the minority it [TS]

  wasn't that an inflammatory of an issue [TS]

  mostly what I got were things in the [TS]

  middle which were other people being [TS]

  thoughtful about it and bringing up you [TS]

  know interesting points and I was glad [TS]

  to see that so the one point that I [TS]

  think I really should have talked about [TS]

  both in the article and the podcast that [TS]

  didn't get to and it was just because [TS]

  it's kind of like sometimes I assumed [TS]

  too many things like whatever I'm [TS]

  thinking in my head they assume everyone [TS]

  else is starting from that same premise [TS]

  so one thing that I didn't talk about [TS]

  about Apple which I think everybody [TS]

  knows but it would have been a good time [TS]

  to bring it up was the reasons Apple is [TS]

  like this why does Apple enter these [TS]

  businesses why does Apple do what it [TS]

  does [TS]

  why does Apple make iLife why do they [TS]

  why did why did it make Safari why don't [TS]

  they use flash you know why do they [TS]

  start a bookstore why do they do all the [TS]

  stuff and it's rooted in some extremely [TS]

  logical thinking and basically Apple has [TS]

  in the past gotten screwed over when [TS]

  they've relied on other companies to do [TS]

  things for them and that goes way way [TS]

  way way way back in almost every [TS]

  possible important point in Apple's [TS]

  history you can find this phenomenon [TS]

  going on there you know all the way back [TS]

  to I think I wrote something years and [TS]

  years ago about at the Apple Adobe [TS]

  relationship and how Apple really wanted [TS]

  Adobe and Microsoft and others to be on [TS]

  board with them to the change to this [TS]

  new Rhapsody operating system with the [TS]

  new next drive api's and those guys said [TS]

  yeah no thanks and that was sort of when [TS]

  when Apple's power was was at its lowest [TS]

  they really just didn't have any clout [TS]

  no one everyone thought they were going [TS]

  out of business no one want to have [TS]

  anything to do with them [TS]

  and so they just didn't have the pull to [TS]

  talk to these other big companies and [TS]

  say please we'd really like to make a [TS]

  new operating system with an all new API [TS]

  will you please rewrite your all your [TS]

  apps we rewrite office we rewrite [TS]

  Photoshop and they said no and so that's [TS]

  why I have to do the carbon thing with [TS]

  Mac os10 and all that stuff but you know [TS]

  all the way up the line you can think of [TS]

  all they relied on Microsoft to create [TS]

  their web browser side Internet Explorer [TS]

  but that kind of stagnated relying added [TS]

  Adobe to have a Photoshop they basically [TS]

  relied on you know relying on other [TS]

  companies to make great applications for [TS]

  this this iMac that they made you know [TS]

  or you know think about relying on other [TS]

  companies to make applications for [TS]

  digital music players at a certain point [TS]

  Apple said we have to show these people [TS]

  what what we want to happen no one else [TS]

  is going to make the iLife suite for us [TS]

  no one else is going to make the [TS]

  applications that are going to sell our [TS]

  hardware so we're going to do it [TS]

  ourselves and show everybody how it's [TS]

  done so they made the they made itunes [TS]

  they made the iTunes Music Store [TS]

  you know they made iLife and said yeah [TS]

  this these great computers we have with [TS]

  all these features you should make out [TS]

  applications like this is what sells [TS]

  them and so they made that entire suite [TS]

  of stuff I think even started to [TS]

  encroach on Microsoft's territory with [TS]

  making you know the iWork suite and [TS]

  numbers and stuff like that just at this [TS]

  point Apple really believes that if you [TS]

  want something done right do it yourself [TS]

  yeah and you see you see that everywhere [TS]

  so this is what's motivating Apple to do [TS]

  all these things why does Apple need to [TS]

  make a bookstore because they don't want [TS]

  to rely on Amazon to be their bookstore [TS]

  because every time they rely on somebody [TS]

  else that other party lets them down [TS]

  lets them down either by not paying as [TS]

  much attention to the to Apple's [TS]

  platform as Apple thinks it should or by [TS]

  making a cruddy product or just by you [TS]

  know letting their products stagnate and [TS]

  not and just not giving Apple platform [TS]

  all they do that they think it deserves [TS]

  so they don't even want to get in that [TS]

  situation it's the same thing with flash [TS]

  they want they don't want people writing [TS]

  flash applications and that becoming [TS]

  like the platform that they're that is [TS]

  running on all their iPhones and stuff [TS]

  because what if Adobe loses interest and [TS]

  said no really Adobe's make a strategic [TS]

  partnership with Google or with [TS]

  Microsoft or something and yeah the the [TS]

  flash runtime for iOS is going to kind [TS]

  of be left behind and we're not really [TS]

  interested in updating that I think [TS]

  Apple feels like that already happened [TS]

  on the Mac because flash in the Mac for [TS]

  years and years was much worse than [TS]

  flash on Windows in terms of performance [TS]

  this still is yeah and and what could [TS]

  Apple do please Dobby we really like it [TS]

  if you know we don't we don't like it [TS]

  when flash is better in windows makes [TS]

  Mac's feel slow it's draining the [TS]

  batteries down in our lap can you please [TS]

  and did you know Apple doesn't have [TS]

  control they can do is beg and Apple [TS]

  does not want to be in that position and [TS]

  the Apple today is way way way more [TS]

  powerful than they used to be but [TS]

  they're still coming from that place [TS]

  they still have that sort of corporate [TS]

  baggage of thinking if we rely on anyone [TS]

  else we will be let down so we're going [TS]

  to do everything ourselves and so that's [TS]

  why even though the Kindle is is on iOS [TS]

  and is a bookstore Apple say like no [TS]

  we're going to do our own because we [TS]

  think we can make a better book reader [TS]

  and we don't want to rely on those guys [TS]

  and that's I think that's an important [TS]

  if people aren't familiar with that [TS]

  whole psychological factor of the Apple [TS]

  s corporate person it may not make much [TS]

  sense as to why Apple does all the [TS]

  things that it does but that that goes a [TS]

  long way towards explaining why Apple [TS]

  starts into these businesses we'll just [TS]

  remember back before Apple had its own [TS]

  successful web browser for example yeah [TS]

  they didn't have control of something [TS]

  that was so important to their business [TS]

  and the thing about it is that like [TS]

  Internet Explorer I five for Mac was a [TS]

  great web browser it had better CSS [TS]

  support than than any browser on any [TS]

  other platform it's a lot of the reason [TS]

  why web designers flock to the Mac event [TS]

  and so you think oh isn't Apple happy [TS]

  they've got like the most awesome web [TS]

  browser and it's awesome and the things [TS]

  that Apple likes like it makes things [TS]

  look nicer CSS makes fonts look nice [TS]

  it's great you know Apple should be [TS]

  happy no matter how good things are [TS]

  Apple always is of the mind that yeah [TS]

  things are good now like the Kindle app [TS]

  is great now and Amazon is putting all [TS]

  this money into its iOS stuff now but [TS]

  what happens next year the year after [TS]

  that the year after that and true to [TS]

  form Internet Explorer for the Mac kind [TS]

  of started to stagnate and the Mac OS 10 [TS]

  version was this ugly Carbon port and it [TS]

  was kind of gross and Firefox was now [TS]

  just getting off the ground it was not [TS]

  really Apple style and so how can you [TS]

  have a modern platform that doesn't have [TS]

  a web browser it's up to your standards [TS]

  these oh this is just another another [TS]

  time that Apple is learning the lesson [TS]

  of you know let's not let other people [TS]

  do is we have to do it ourselves right [TS]

  it's all about controlling your own [TS]

  destiny in a lot of ways yeah now now I [TS]

  still believe everything that I said [TS]

  last time about the Apple strategy tax [TS]

  this this these all these assumptions [TS]

  are in my mind when I was writing it I [TS]

  just should've expressed them better [TS]

  because a lot of people would give [TS]

  feedback and say this is why this is why [TS]

  you're wrong Apple is doing all this [TS]

  stuff it's not painting itself into a [TS]

  corner it has to do this because look [TS]

  what happened last time and I would say [TS]

  that there has to be a limit like you [TS]

  have to know you the situation they're [TS]

  in now is not the situation they were in [TS]

  before and you can't you can't do [TS]

  everything yourself [TS]

  you can't think that everyone is always [TS]

  going to let you down the nature of a [TS]

  platform is that you're building [TS]

  something that other people can build on [TS]

  top of you know everybody needs [TS]

  third-party developers and you can't [TS]

  just say well no one else can do with [TS]

  this as well as we can so if there's any [TS]

  remotely significant business we're [TS]

  going to do it all ourselves and I think [TS]

  that that's why the strategy tax stuff [TS]

  is still valid that they're overstepping [TS]

  that their neuroses about being let down [TS]

  by other partners is causing them to [TS]

  overreach and to just go a step too far [TS]

  on the strategy tax stuff and [TS]

  you feel better yeah I think so I think [TS]

  I actually have some more on this really [TS]

  but full before you do we'd like to [TS]

  thank FreshBooks comm for sponsoring [TS]

  today's episode you know I started 5x5 [TS]

  and and I was thrilled to do that but [TS]

  the part of it and this is that I do not [TS]

  enjoy spending time on the [TS]

  administrative stuff this is just I [TS]

  don't especially things like invoicing [TS]

  so this is where fresh books comes in [TS]

  this is an easy-to-use online invoicing [TS]

  service it will save you a lot of time [TS]

  it will get you paid faster and it will [TS]

  make you look professional because it [TS]

  really looks great it's much better than [TS]

  you know coming up with your own thing [TS]

  in you know pages or word or whatever [TS]

  and like you know sending that that [TS]

  looks like garbage this is the real deal [TS]

  and getting started is completely free [TS]

  go to fresh books calm and you sign up [TS]

  for the free account and here's [TS]

  something very cool they're doing just [TS]

  for hypercritical [TS]

  listeners they're going to give away a [TS]

  birthday cake every day to somebody who [TS]

  signs up from the show so all you need [TS]

  to do for chance to win the birthday [TS]

  cake it does not need to be your [TS]

  birthday I've cleared this with them you [TS]

  just show up and now you enter in [TS]

  hypercritical when they ask the question [TS]

  of how you heard about us and and you [TS]

  could win one so do that at fresh books [TS]

  calm when you sign up that's it you need [TS]

  to invoice anybody though jaunty I do [TS]

  need to you know what I use for [TS]

  invoicing people I should use an actual [TS]

  professional service where I actually [TS]

  use is the invoice template in pages [TS]

  yeah that's what I'm saying that that's [TS]

  in there but how do you keep track of [TS]

  that how do you know if they on how do [TS]

  you the official follow through it's a [TS]

  big man I mean obviously it's not as a [TS]

  big problem for me because this is not [TS]

  like you know what there's not my [TS]

  regular gig and I do so few invoices a [TS]

  year but if I had to do more than one or [TS]

  two of these a month I would shoot [TS]

  myself do it that way it's no good [TS]

  well now you can you like birthday cake [TS]

  you here's what you do you go sign up [TS]

  and then you you bring home a cake you [TS]

  tell your kids it's their birthday and [TS]

  they're like that it's not my birthday [TS]

  like it's your birthday when I say it's [TS]

  your birthday eat some cake some one of [TS]

  those things where you can't win if [TS]

  you're an employee of the now you can [TS]

  own this just sign up yeah yeah I feel [TS]

  like that's kind of gauche that's why do [TS]

  I enter in any Ars Technica contest the [TS]

  cake is a lie anyway [TS]

  exactly all right a little portal joke [TS]

  there Apple strategy texts oh god I have [TS]

  somebody still have more on this [TS]

  yeah I do I try I try to get through [TS]

  quickly um so one of the other things [TS]

  that people brought up which I hadn't [TS]

  thought up which is a very good point as [TS]

  to what's the particular motivation in [TS]

  the case of the iBookstore which which i [TS]

  think is an overreach what would make it [TS]

  Apple overreach that way besides the [TS]

  whole we have to do it ourselves because [TS]

  what if Amazon never forsakes us and [TS]

  that's the whole I into a quick sidebar [TS]

  so people love to personify Apple in the [TS]

  form of Steve Jobs as in life as in like [TS]

  you know the corporate person is this [TS]

  actual physical person and they're the [TS]

  one in the same and whatever whim he has [TS]

  if he likes the color blue Apple will [TS]

  change all the buildings to blue because [TS]

  he is Apple and Apple is him and we know [TS]

  where that comes from the some truth to [TS]

  it but it's also kind of ridiculous at a [TS]

  certain point but that's how people [TS]

  think about it I think it's a bad move [TS]

  to think about it like that but it's [TS]

  shorthand for a lot of people and so the [TS]

  shorthand one person gave me your [TS]

  feedback is that Steve Jobs just had to [TS]

  be pissed about the Amazon mp3 store [TS]

  mostly because the record labels used [TS]

  the existence of Amazon as a viable [TS]

  music competitor to gain leverage over [TS]

  Apple because they were afraid that [TS]

  they'd given Apple too much power as the [TS]

  distributor of digital music having [TS]

  whatever was 70% of the digital music [TS]

  distribution market share and they may [TS]

  sell amazon amaz that's a big company [TS]

  they sell lots of stuff they're great at [TS]

  selling things they're a big name and [TS]

  they want to do a music store we need to [TS]

  go and talk to them because we need some [TS]

  sort of leverage against Apple and for a [TS]

  while I remember the ammos mp3 store had [TS]

  better prices then than the Apple store [TS]

  do you remember that yeah and that was [TS]

  basically the music store is giving [TS]

  Apple in the personified form of Steve [TS]

  Jobs two fingers yeah yeah you thought [TS]

  you had the power well we're gonna you [TS]

  know we're gonna take it back or we're [TS]

  gonna have a competitor better deal [TS]

  because we like to play you two off of [TS]

  each other so it's a good business move [TS]

  from the record labels point of view but [TS]

  Jobs had to be pissed man [TS]

  that I bet Amazon was you know I don't [TS]

  know like it's silly to be angry about [TS]

  this because it's just business and how [TS]

  could he be how could you be you know [TS]

  he's an adult he's a business man how [TS]

  could he be really be angry but every [TS]

  cartoonish caricature of Steve Jobs that [TS]

  you see on television or in people [TS]

  telling stories makes you think that [TS]

  he's the type of person [TS]

  that would be all pissy about this well [TS]

  how dare they start a music store don't [TS]

  they know that we you know our music [TS]

  store is better boy I hate them no I [TS]

  don't think he's really like that but [TS]

  this this is the impression that I get [TS]

  from a lot of people who tell me about [TS]

  this boy boy jobs and now I hold as a [TS]

  group that he holds a grudge now Jobs is [TS]

  pissed in Amazon so not only did would [TS]

  Apple not want to rely on Amazon but you [TS]

  know what F Amazon they they took they [TS]

  hurt us in the music negotiations by [TS]

  daring to have a music store so we're [TS]

  gonna do mean things to them men at [TS]

  pupal I don't buy this theory because I [TS]

  think it's silly and childish and silly [TS]

  and childishness jobs may have been in [TS]

  his youth that I feel like he has moved [TS]

  way past that by now but behind all that [TS]

  is the kernel of truth that business [TS]

  relationship wise Amazon finds itself at [TS]

  odds with Apple in at least this one [TS]

  very recent area and it could have moat [TS]

  added to the motivation of saying why [TS]

  should we have a book store when Amazon [TS]

  is so greater and these other things are [TS]

  so great why should we enter that arena [TS]

  there's a little tiny prick you know in [TS]

  the back of your head even though it's [TS]

  not boys to say well they did kind of [TS]

  enter our business when they did that [TS]

  music store thing so I don't feel so bad [TS]

  or it's kind of like this straw maybe [TS]

  that broke the camel's back there it [TS]

  could just even be subconscious could be [TS]

  something they just never even bring up [TS]

  or someone brings up at the end of the [TS]

  meeting and they all laugh about but [TS]

  because like it's not of course that's [TS]

  not the real reason we're doing it you [TS]

  know we had the real meeting about the [TS]

  reasons we're going to do it but you [TS]

  know I thought it was a good point Aaron [TS]

  Pressman brought that up to me another [TS]

  point this is a Rory Berger synthesis [TS]

  was the whole premise that winning is [TS]

  only defined by maximum market share and [TS]

  that was that was definitely a premise [TS]

  of what I was talking about the strategy [TS]

  tacks in that well how can the the [TS]

  iBookstore guy do his job because isn't [TS]

  his job to be the most successful store [TS]

  and success is to find as having the [TS]

  biggest market share hmm [TS]

  and he said well you know Apple Apple [TS]

  has low market share and lots of stuff [TS]

  they just want to have the most profit I [TS]

  I'm not a fan of this theory I think [TS]

  that market share isn't everything and [TS]

  then you can't you know you can't buy a [TS]

  house with market share you want profit [TS]

  you want money but I think Apple wants [TS]

  both I think they want the big fat [TS]

  margins they want the most profit and [TS]

  they all [TS]

  I want to have the most market share [TS]

  because if you don't have those volumes [TS]

  no matter how much profit you're making [TS]

  although you know that the little corner [TS]

  of the market you have without the [TS]

  volumes you lose lots of things you got [TS]

  to have the volume to get to get the [TS]

  good deals to have the power negotiation [TS]

  is to get the good parts prices is on [TS]

  hardware and stuff but even on software [TS]

  on stores to have the leverage against [TS]

  the the publishers you need to have the [TS]

  volume so I can't imagine a scenario in [TS]

  which a big part of that I bookstore [TS]

  guys job is to just to get market share [TS]

  because you just need to have volume you [TS]

  doesn't mean you need to have ninety [TS]

  percent and just like crush everybody [TS]

  else or a hundred percent but if that [TS]

  guy said well we're making tons of [TS]

  profit you know but we only have ten [TS]

  percent market share but the boy we have [TS]

  the most lucrative ten percent I think [TS]

  his bosses would say that's good and all [TS]

  but we really have no negotiating power [TS]

  against the the publishers if we're only [TS]

  ten percent of the market so you need to [TS]

  like step up your game so that's my take [TS]

  on that one more someone brought up yeah [TS]

  this is the last one I think I'll skip [TS]

  over what we have for the rest of the [TS]

  follow up because I have other follow-up [TS]

  we can do it too one more Alex Kay [TS]

  brought this up a past example of a [TS]

  possible strategy tax conflict of [TS]

  interest that that hurt consumers and [TS]

  that would be the lack of blu-ray [TS]

  support on Macs [TS]

  basically saying that the theory there [TS]

  is that Apple didn't want to put blu-ray [TS]

  drives in its max because it didn't want [TS]

  to hurt its digital you know [TS]

  distribution of movies and stuff yeah [TS]

  what do you think about that I don't [TS]

  know if I buy it entirely because it [TS]

  it's a little bit mixing two things [TS]

  there because you could say well they [TS]

  did that big zit in one they wanted [TS]

  people to buy stuff from the iTunes [TS]

  store buy your video from us don't buy [TS]

  blu-ray discs because we don't sell [TS]

  blu-ray discs but on the other hand it's [TS]

  also kind of part of just apples vision [TS]

  of the future the reason we all like [TS]

  apples that they look ahead and see how [TS]

  things should be in the future and they [TS]

  just make that happen as soon you know [TS]

  sooner rather than later [TS]

  and by not putting blu-ray in there they [TS]

  were signaling the digital distribution [TS]

  is the future and whether you buy from [TS]

  us or not we're not doing this out of [TS]

  selfish you know reasons it's mostly [TS]

  just because we think in the future disk [TS]

  putting bits on discs is silly and dumb [TS]

  and it we should make we should hasten [TS]

  its demise as much as possible and I'm [TS]

  fine to say that I don't think first of [TS]

  all I don't think this move actually [TS]

  helped Apple sell more videos on the [TS]

  iTunes Store because if people wanted [TS]

  discs they were going to get discs even [TS]

  if their max wouldn't play them I think [TS]

  that's such a small market of people [TS]

  playing movies on their on their max it [TS]

  hurt apple a little bit in the [TS]

  professional media production market [TS]

  where they wanted blu-ray because they'd [TS]

  have to produce them as part of their [TS]

  work and that max couldn't understand [TS]

  them so they had to buy external drives [TS]

  and stuff but I'm inclined to say that [TS]

  it is not an example of strategy shacks [TS]

  and is more of an example of like Apple [TS]

  ditching the USB ports hmm it's pretty [TS]

  much like that where they said look the [TS]

  future is going to be USB let's forget [TS]

  about all these other interfaces let's [TS]

  drop them from machine to force everyone [TS]

  to move along and that's what they were [TS]

  doing with the lack of blu-ray pay no [TS]

  attention to the blu-ray yeah and also [TS]

  on our already to the next step [TS]

  just ignore we want to want to move the [TS]

  ball down the field there's this I'll go [TS]

  along with that yeah ah that's the best [TS]

  reason I've heard so far we have three [TS]

  more items to follow up and I'll just [TS]

  tell you that the names then we'll skip [TS]

  them okay hey you love the teases the [TS]

  iPhone 5 and antenna design will say [TS]

  that for next week oh that's a good one [TS]

  the MacBook Pro which I'll just do is [TS]

  when I was takes two seconds and I quote [TS]

  pros apparently can be can have 16 [TS]

  gigabytes of RAM in there if you put in [TS]

  SuperDuper expensive 8 gigabyte DIMMs [TS]

  right and what will - a gigabyte DIMMs [TS]

  run you apparently about 1600 bucks so [TS]

  the limitation on new sell CPU is [TS]

  apparently that just has two memory [TS]

  channels rings Apple could not add more [TS]

  DIMM slots even if there was room this [TS]

  is my understanding but and you can get [TS]

  16 gigs but you pay through the nose for [TS]

  it so I'm sure someone that's out there [TS]

  needs those 16 gigs and it's good to [TS]

  know that it's possible if you're [TS]

  willing to pay through the nose ah and I [TS]

  got one more but it's too minor so we'll [TS]

  skip it entirely [TS]

  good good riddance today I say do we [TS]

  have any time for the actual show today [TS]

  I think we do why I only got less than [TS]

  30 minutes on this tonight yeah 35 yeah [TS]

  all right [TS]

  no I life is an island and the subtitle [TS]

  what was the subtype I lost the subtitle [TS]

  I'll find it in a second you can edit [TS]

  out this pause no I like it it's very [TS]

  you know it's real shows [TS]

  shows that you're not the you know and [TS]

  all my people think you are I had all my [TS]

  webpages up but then I closed them and [TS]

  discussed when you relate I can reopen [TS]

  your ID all right [TS]

  no I life is an island apples ongoing [TS]

  failure to recognize how its best [TS]

  customers actually use its products [TS]

  mm-hmm just reading that if you were one [TS]

  of the people who shares my complaints [TS]

  you may already know like everything [TS]

  that I'm about to say but if you don't [TS]

  share my complaints that sounds you [TS]

  don't know what I'm going to talk about [TS]

  this doesn't sound like it makes sense [TS]

  so I think this is the way into this [TS]

  topic the way in is to think about how [TS]

  Apple Pictures people using its products [TS]

  and you can go pick any error in Apple's [TS]

  history after Jobs is returned to say [TS]

  like what what do they expect people to [TS]

  do so sort of at the dawning of the new [TS]

  fancier Mac's or the IMAX and basically [TS]

  and the iLife suite in particular is [TS]

  this my impression of how they pictured [TS]

  it and how they would show it in the ads [TS]

  is you your family or whoever go into an [TS]

  Apple store you buy a Mac you get the [TS]

  iLife suite bring it home and you take [TS]

  pictures of your kids you take movies [TS]

  your kids you make music whatever every [TS]

  time you use some device your iPod or [TS]

  your iPhone or your digital camera or [TS]

  your camcorder wherever you hook it up [TS]

  to your Mac it imports the stuff into [TS]

  their great applications it organizes [TS]

  your stuff lets you share them with [TS]

  Grandma lets you video chat with people [TS]

  you know you bring all your stuff [TS]

  together and that's how you integrate [TS]

  Apple's products into your life and they [TS]

  make your life better because now you've [TS]

  got this great place to manage all your [TS]

  memories and all your media and to [TS]

  create things and to do interesting [TS]

  things with iMovie and to share it with [TS]

  everybody over the internet using all [TS]

  Apple software all Apple hardware that [TS]

  seems to be what they want and expect to [TS]

  happen and way back when that was that [TS]

  seem valid especially like in like [TS]

  1998-99 when the iMac first came out [TS]

  it's like yeah I'm going to buy this [TS]

  computer it'll be a family computer this [TS]

  is what we'll do with it but what [TS]

  actually happens and especially among [TS]

  the crazy Apple nerds is that they [TS]

  brought home that Mac even if they [TS]

  weren't crazy Apple learns they become [TS]

  crazy app learns they bring home the Mac [TS]

  like oh this is great you know I'm doing [TS]

  things I've never done before making [TS]

  movies I'm cutting things together and [TS]

  use digital media this is on master of [TS]

  the universe I love computers and what [TS]

  is that you know then the mom wants a [TS]

  Mac or then the dad wants one or then [TS]

  the kid wants one or something I said [TS]

  alright well yeah but I love next I have [TS]

  these laptops let's get one of those [TS]

  looks kind of like a toilet seat but [TS]

  whatever we'll get it for you you know [TS]

  and then you can have this in your room [TS]

  and I can have that there and then you [TS]

  know I want to use a separate computer [TS]

  for Bill ping so you know so these these [TS]

  are apples best customers [TS]

  people who just love the products and [TS]

  they get one and they realize how [TS]

  wonderful it is and they want more and [TS]

  so you know every member of the family [TS]

  has one now that may sound crazy even [TS]

  you know in the late 90s or certainly in [TS]

  the 80s that that every member of your [TS]

  family would have a computer that [TS]

  there'd be a husband computer wife [TS]

  computer each kid has a computer that's [TS]

  just Fantasyland you know when we were [TS]

  but and a little bit of apples mindset [TS]

  you know in all their ads was like no [TS]

  there'll be one computer in your house [TS]

  and all gather round and we'll do stuff [TS]

  on and you'll take turns and stuff once [TS]

  everybody has a computer though apples [TS]

  model starts to break down really badly [TS]

  and the best example I think the most [TS]

  common one is that if you're a family [TS]

  and you have to max maybe you just [TS]

  bought a new one and there's like the [TS]

  old one is still floating around but you [TS]

  will eventually end up with two backs [TS]

  you don't even have to be Apple's best [TS]

  customer you just you're just an apple [TS]

  customer eventually you will have to max [TS]

  but you still just have one family and [TS]

  when you go and take pictures on [TS]

  vacation or something you have to [TS]

  connect your camera back to a computer [TS]

  to put those pictures on and you're not [TS]

  going to connect this to computers and [TS]

  put the pictures in both places you just [TS]

  want to do it once but then then you've [TS]

  got what you basically done is [TS]

  designated one computer in your house as [TS]

  the iPhoto computer or the aperture [TS]

  computer or whatever you know you're [TS]

  probably not using aperture but that's [TS]

  the picture computer so what happens [TS]

  when you when someone comes home from [TS]

  taking the kids out on a trip and you [TS]

  want to take the pictures off the camera [TS]

  and organize them but someone else is [TS]

  using the quote-unquote picture computer [TS]

  you can't use I'm doing something on [TS]

  paying bills or I'm writing a paper or [TS]

  whatever you'll just have to wait it's [TS]

  like well you've got to max there but [TS]

  someone is hogging the iPhoto computer [TS]

  and and ditto for every other thing I'm [TS]

  syncing iPods is another example you [TS]

  know you can only this was from way way [TS]

  back you know they said well to combat [TS]

  piracy you can only connect your iPod to [TS]

  one computer and that's like it's [TS]

  computer I'm we did that so that you [TS]

  won't go over your friends house with [TS]

  your five monstrous five gig iPod I'll [TS]

  get into there too right [TS]

  and give them all your music illegally [TS]

  yeah you don't want to that don't steal [TS]

  music guys so they said that what we're [TS]

  going to do your iPod is home up to one [TS]

  computer and what that means basically [TS]

  is that if there's some new song it [TS]

  comes out you want to quickly go onto [TS]

  iTunes and buy it because you're a great [TS]

  Apple customer and you're just the [TS]

  single comes out you want to buy it for [TS]

  $0.99 and someone is using the computer [TS]

  the iTunes computer the computer that [TS]

  your iPod is synced with you have to [TS]

  wait doesn't matter that you have four [TS]

  Macs in your house it you've now tied [TS]

  specific functions to specific Macs and [TS]

  this is what I mean by no iLife is an [TS]

  island realistically families exist and [TS]

  families have many pretty people who [TS]

  produce content and many people who want [TS]

  to manage it even if it's just husband [TS]

  and wife and they wanted you know one [TS]

  the husband wants to organize vacation [TS]

  photos but the wife wants to you know [TS]

  browse the web or do something else you [TS]

  have the shuffle machine so that okay [TS]

  well if you want to do photo [TS]

  organization you have to do it over here [TS]

  right and when when this happened I'm [TS]

  like okay well it's 1998 it's 2000 2001 [TS]

  Apple you know still getting used to the [TS]

  idea that they're going to be selling [TS]

  lots of Macs into homes or that this [TS]

  this phenomenon is gonna happen but [TS]

  surely they'll eventually realize how [TS]

  real people use their products surely [TS]

  they'll eventually have some sort of [TS]

  solution for dealing with this and the [TS]

  best they came up with and how many [TS]

  years it's been almost 10 years it has [TS]

  been to make content viewable from other [TS]

  Mac so you know my wife can see the [TS]

  pictures from the iPhoto computer on her [TS]

  Mac but she can't edit them she can't [TS]

  organize them and yeah she can drag them [TS]

  over to copy them but that takes forever [TS]

  and now you got your pictures in two [TS]

  places and you're trying to you know [TS]

  there's no good family-friendly solution [TS]

  to doing this and it's one of those [TS]

  ridiculous issues where Apple is not [TS]

  serving the customers that just want to [TS]

  give it money hand or if it's like we [TS]

  want to buy Macs we want to buy I pause [TS]

  we want to buy everything we want to we [TS]

  want to have a whole house full of your [TS]

  stuff we just want it to work together [TS]

  and you know it still hasn't come and I [TS]

  don't see it anywhere on horizon but [TS]

  every time I do anything with iLife or [TS]

  anything having to do with media my [TS]

  computer it burns me that this mindset [TS]

  of one computer one device still [TS]

  permeates their entire product line the [TS]

  iPods in particular burn because it's [TS]

  not even DRM on the music anymore and [TS]

  yet if you plug your iPod into another [TS]

  computer you can't buy something in that [TS]

  computer and stick it on your iPod [TS]

  because that would be crazy [TS]

  yeah it really it I would much rather [TS]

  have it be an account level thing for [TS]

  the sinking when it comes to the sinking [TS]

  anywhere une Mac you can go on when you [TS]

  sign into your account at a little work [TS]

  with that because right now it's like [TS]

  it's it's like this like we've got you [TS]

  know I've talked about and we have an [TS]

  iPad that's sort of like the family iPad [TS]

  that my wife my little kid will use and [TS]

  really I'm the one that gets all the [TS]

  apps and sets everything up [TS]

  so my wife or my little boy they'll have [TS]

  to Excel well we want this app you know [TS]

  can you get this one and she even though [TS]

  she is you know a college graduate she [TS]

  can not buy an app because it sucked up [TS]

  to my machine you know what I'm saying [TS]

  it it's it's me I'm sorry [TS]

  step up still the apps are at least a [TS]

  step up because at least if you buy an [TS]

  app once now makes you resign yourself [TS]

  to the ridiculous thing of using a [TS]

  single Apple ID for all your devices [TS]

  used ads Apple ID in every single [TS]

  because my Apple ID is the one we use on [TS]

  all our devices then at least when I buy [TS]

  an app [TS]

  my wife put it on her iPod and it is [TS]

  kind of perverse that her iPod is logged [TS]

  into my Apple ID right that's a leap but [TS]

  that's that's still better than at least [TS]

  they're letting it be shared around but [TS]

  what would be the equivalent of the [TS]

  iLife Island scenario would be is that [TS]

  if I bought the app and that she'd have [TS]

  to buy it again a different account to [TS]

  get it on her iPod and she could never [TS]

  you know but what's annoying though is [TS]

  that is that most families this is this [TS]

  is such a common problem this is this is [TS]

  the frustrating way that it is for [TS]

  everybody this isn't this isn't an edge [TS]

  case usually you describe edge cases [TS]

  usually you know it started out as an [TS]

  edge case because who had all these [TS]

  Mac's but like neva tably if you aren't [TS]

  an apple customer vanished any stripe [TS]

  you will buy a new Mac and your old one [TS]

  you probably won't throw in the garbage [TS]

  it'll probably still be in the house in [TS]

  I like the fact they had the migration [TS]

  assistant that was a big problem area [TS]

  that they did address and I what I felt [TS]

  like was a reasonably timely manner in [TS]

  the migration system just keeps getting [TS]

  better and better to the point where I [TS]

  actually started using it which is was a [TS]

  big step for me because I was always a [TS]

  manually bring over your stuff I would [TS]

  like may and we put the prep files in [TS]

  place many wait I would tweak thing at [TS]

  individual file levels I knew where [TS]

  everything went and I finally decided to [TS]

  give the the migration assistant a try I [TS]

  think it was Snow Leopard was the first [TS]

  time I did or maybe was leopard and damn [TS]

  that thing doesn't just work right so [TS]

  that doesn't recognize [TS]

  scenario that your customers have they [TS]

  buy new Mac they don't they don't have [TS]

  the knowledge to to do what I used to do [TS]

  with manually drag files over you know I [TS]

  remember doing that back from the system [TS]

  six days just manually putting files [TS]

  over to create my new hard drive [TS]

  nobody does that you know regular people [TS]

  won't do that so they made this [TS]

  migration assistant they made it really [TS]

  easy use and it works so they recognized [TS]

  that need but well they didn't recognize [TS]

  is that you can't just you know tying [TS]

  iPhoto to a single computer is a [TS]

  non-starter even if you bring the whole [TS]

  library over and hey I got this new Mac [TS]

  and look there's my old photos that's [TS]

  great but now all your old photos was [TS]

  still on your old Mac and I got the [TS]

  photos in two places and I you've got [TS]

  the split-brain scenario where humans [TS]

  aren't good at keeping track of all that [TS]

  vacations in this computer that's what [TS]

  happens to people they end up with stuff [TS]

  on both computers so that's all here but [TS]

  that's over there but when I come home [TS]

  for the park I put the pictures of [TS]

  little Joey on this computer but you can [TS]

  copy them over the air then you lose my [TS]

  ratings but I cropped & rotated them [TS]

  over here too so make sure you get the [TS]

  copies but oh just a gigantic mess and [TS]

  syncing is really hard and Apple sucks [TS]

  at it that's all the show but I don't [TS]

  even think they have to sync I think [TS]

  they just need to I would be happy as a [TS]

  first step to just instead of making one [TS]

  computer the iLife computer or the [TS]

  iPhoto computer make it the iLife server [TS]

  and then at least you know have [TS]

  everything just on the one computer in [TS]

  the requirements now all that computers [TS]

  needs to be on someone else can be [TS]

  logged into it doing something else on [TS]

  it but just that computer needs to be on [TS]

  and then the other the other computers [TS]

  can can possibly painfully over the [TS]

  network at least be able to slowly [TS]

  manipulate things organize photos add [TS]

  ratings put keywords in you know [TS]

  whatever you're going to do do two [TS]

  places in our or the faces thing or what [TS]

  you know there's so much you can do so [TS]

  much metadata that you can provide that [TS]

  you want to be able to write when you're [TS]

  in that sort of I'm organizing my photos [TS]

  make a little album of it you know push [TS]

  the album up to the web I web is the [TS]

  same way iWeb is kind of a train wreck [TS]

  but it's the same type of deal we use [TS]

  iWeb for our family website just because [TS]

  we pay for dot Mac and we want something [TS]

  that's password protected for privacy [TS]

  and Iowa fits the bill but horrible [TS]

  horrible program but we have one [TS]

  computer that you can do iWeb from [TS]

  that's the iWeb computer and if you just [TS]

  want to put in a new little blog post [TS]

  you can't do it from any computer except [TS]

  for that computer and that particular [TS]

  count on that particular computer so [TS]

  it's a double whammy [TS]

  all these island type things are places [TS]

  where apple just doesn't get something [TS]

  that seems to be in Google's DNA the [TS]

  whole you know network computer sinking [TS]

  damn arid I'm that's also another show [TS]

  topic but this this is a minor [TS]

  manifestation of them not getting that [TS]

  and you know I didn't complain about it [TS]

  for years because I figured first the [TS]

  first thing you have to do is make good [TS]

  app that people want to use and then you [TS]

  know refine it and you know go through [TS]

  one two or three versions but I feel [TS]

  like I will do that like they made the [TS]

  iLife suite and they made it better and [TS]

  now it's pretty darn polished at some [TS]

  point you have to address this and I [TS]

  gave them many years before you know I [TS]

  cut them a lot of slack to say they've [TS]

  got more important things to do this is [TS]

  and you said this isn't an edge case but [TS]

  I thought you know this is kind of an [TS]

  edge case especially back in the [TS]

  beginning that you can't you know the [TS]

  Nerds can't go demanding their pet [TS]

  obscure feature in version one or even [TS]

  version 2 or version three but we're on [TS]

  you know the fourth and fifth revisions [TS]

  and some apps like iMovie have been [TS]

  totally rewritten at least once already [TS]

  it's time for them to do something about [TS]

  this what was now suggestin well now we [TS]

  can insert the usual fantasy scenario [TS]

  where we take the North Carolina [TS]

  datacenter once again we hook it up in [TS]

  there and we say well the North Carolina [TS]

  datacenter that will solve this problem [TS]

  because surely Apple is using that to [TS]

  insert whatever it is you want to Apple [TS]

  to do so in this case I won't sir [TS]

  well surely they're using that to make [TS]

  some sort of server-side cloud based [TS]

  synchronized iLife blob they're not [TS]

  actually doing that I would think but [TS]

  yeah they could do a server side [TS]

  component but that's just not in their [TS]

  DNA I think like I said I think a good [TS]

  first step would be make make some sort [TS]

  of iLife server type thing where it's [TS]

  part of the iLife suite you designate [TS]

  one computer is that you don't have to [TS]

  designate as a servic service ounds [TS]

  scary you can make it more like it's [TS]

  like home sharing but it's readwrite you [TS]

  know use some existing paradigm that [TS]

  people are comfortable with in terms of [TS]

  it just appears in your sidebar of your [TS]

  application you can see these other [TS]

  people's libraries or whatever the same [TS]

  way it works now but it's got to be [TS]

  faster because it's dog slow even over a [TS]

  wired Gigabit Ethernet and you know it's [TS]

  got to be it's got to be read/write so I [TS]

  don't care how they mask it and how they [TS]

  put it into the the application and [TS]

  whether they call it a server what [TS]

  they probably don't want to because it's [TS]

  too intimidating whether they just call [TS]

  it Home Sharing version to whatever they [TS]

  want to do marketing wise but we just [TS]

  need to get families out of this [TS]

  struggle of having a bunch of different [TS]

  islands in their house but bunch of [TS]

  different media spread all over the [TS]

  place and by the way while they're in [TS]

  there stop the ridiculous thing where [TS]

  you can only plug the iPod into one [TS]

  computer that drives me nuts like I was [TS]

  in the podcast on the way to and from [TS]

  work and sometimes the podcast will come [TS]

  out when I'm at work and I have my iPod [TS]

  with me and I'm a little stupid USB [TS]

  adapter because the shuffle doesn't have [TS]

  one and I would love to download that [TS]

  podcast on my work Mac plug in my Maya [TS]

  you know a little iPod shuffle put the [TS]

  podcast on it for the ride home but I [TS]

  can't because if I plug my shuffle into [TS]

  my computer at work my options are [TS]

  erased the whole thing or just listen to [TS]

  what's on and if you had an iPhone you'd [TS]

  be able to do that yeah I'm just saying [TS]

  like yeah the iPod what about an iPod [TS]

  Touch on an iPod touch you can do that [TS]

  too right you can download the podcast [TS]

  on the on the iPod touch so yes I was I [TS]

  use the shuffle for commuting just [TS]

  because it's small and you know I don't [TS]

  care if it gets dropped in the ground or [TS]

  whatever [TS]

  sure or Don but or more likely he get [TS]

  mugged and get mugged in the commute but [TS]

  but yeah that that burns me is that uh [TS]

  you know I am the quote-unquote owner of [TS]

  both computers I have the account it's [TS]

  the same Apple ID logged into both ones [TS]

  the music is not even a pay thing it's a [TS]

  free podcast you know on the web and yet [TS]

  I can't stick my ipod into this computer [TS]

  and put a podcast on it and go home [TS]

  without erasing the entire thing and [TS]

  that's just that's like a ridiculous [TS]

  legacy embarrass you think that'll [TS]

  change ever I think the more likely [TS]

  scenario is that the non-touch ipods [TS]

  will just go away yeah and and then you [TS]

  know a problem solve we don't have a [TS]

  limitation anymore because within iOS [TS]

  you could just download it right onto [TS]

  your thing you don't have that problem [TS]

  yeah that's depressing to me though this [TS]

  is a limitation they just can't be [TS]

  bothered to fix because that product [TS]

  line is like well it does what it does [TS]

  it's fading away let's concentrate on [TS]

  iOS I'll be a while we'll have to wait a [TS]

  while for that don't well speaking of [TS]

  speaking of waiting actually that's a [TS]

  good segue we'll do our second sponsor [TS]

  waiting is for chumps can you agree on [TS]

  that John [TS]

  sure so why why wait on on your images [TS]

  your videos JavaScript and CSS to [TS]

  download from traditional origin [TS]

  locations instead John you know you [TS]

  should use a see the end that's right I [TS]

  heard you say that Rackspace is [TS]

  partnered I was taking a drink well I [TS]

  heard I heard CDN like that CDN [TS]

  Rackspace is partnered with Akamai on [TS]

  their global CDN to make waiting forever [TS]

  for file download sitting in the past so [TS]

  if your web developer if you're a [TS]

  designer if you're a programmer and [TS]

  performance of your site actually [TS]

  matters to you you should check out [TS]

  Rackspace cloud files it's affordable [TS]

  and the Akamai CDN is bundled at no [TS]

  additional charge so you can stop [TS]

  waiting you can learn more about this at [TS]

  Rackspace cloud comm and visit visit the [TS]

  site and take a look around and try it [TS]

  out that's it stop waiting you know CD [TS]

  ends I'm always annoyed when people [TS]

  don't you see the ends now aren't you [TS]

  kind of annoyed if you go to a website [TS]

  that you feel like is a big website and [TS]

  you realize that not using a CDN well it [TS]

  doesn't make sense it doesn't make sense [TS]

  because they're setting themselves up to [TS]

  for failure it's not like it spends if [TS]

  it's 2011 it did I sleep it's cheaper [TS]

  but that's why use a CDN because if you [TS]

  have to pay for your own bandwidth and [TS]

  you had even remotely popular site it's [TS]

  ridiculously expensive it's cheaper to [TS]

  put the stuff on the CDN and put it near [TS]

  the edge closer to people but also the [TS]

  existence of CD ends is kind of like [TS]

  it's like a symptom of the of the [TS]

  internet like it's like a failure in the [TS]

  internet itself that CDNs are necessary [TS]

  and they are definitely necessary [TS]

  because they are and it's private [TS]

  businesses making money off Annie that's [TS]

  there which is it would be much better [TS]

  if these read-only files were closer to [TS]

  our customers and the internet by itself [TS]

  can't do that for you so businesses are [TS]

  built on the Internet to do that are [TS]

  called CD ends and they've just become [TS]

  just mandatory for like every business [TS]

  that wants to have anything to do with [TS]

  content and I guess it's a thriving [TS]

  ecosystem of lots of different companies [TS]

  competing and I guess we're seeing [TS]

  competition work but it seems almost [TS]

  like it's and I know you can't call it a [TS]

  flaw on the internet but it's it's [TS]

  almost like if you were building the [TS]

  Internet - or in Vegas they already [TS]

  built that Internet three or four or [TS]

  five you would say well what we've [TS]

  learned now [TS]

  is that there is this class of data that [TS]

  benefits from being closer to the [TS]

  customers and massively distributed so [TS]

  we need to build that into the network [TS]

  itself because it's such a common need [TS]

  and you know yeah just the idea that [TS]

  there are thousands of people [TS]

  downloading the same thing from servers [TS]

  that are not geographically close to [TS]

  them at all and it just it seems so old [TS]

  old-fashioned it yeah and that same [TS]

  data's gotta go twenty hops around the [TS]

  world to that person and then the guy in [TS]

  the house next to him does the same [TS]

  thing and he asked for the same data so [TS]

  all I back across the world and gets it [TS]

  CDN is a way to go so some dupe dooba I [TS]

  don't know how to say this guy Dobie W [TS]

  anyway one of the our friends the Nerds [TS]

  of the chatroom says that wouldn't it be [TS]

  cool I'm paraphrasing it wouldn't be [TS]

  cool if and when Apple does this this [TS]

  stuff in the cloud they would have to [TS]

  have a little Nass box that would sort [TS]

  of cash everything in your in your local [TS]

  on your on your land and people still [TS]

  say land yeah [TS]

  there's no no better word for really [TS]

  people still don't say when regular [TS]

  people don't only IT people do but [TS]

  people do still say land that would be a [TS]

  note product like a little thing all it [TS]

  does is just cache the stuff that you [TS]

  you frequently access well that's [TS]

  actually that's actually it's being in [TS]

  the North Carolina data center I've seen [TS]

  a couple stories floating around about [TS]

  this and I think that they're probably [TS]

  on the money because it I think this is [TS]

  coming uh the idea getting rid of [TS]

  another ridiculous limitation in apples [TS]

  sort of iTunes i life thing which is [TS]

  that if you bought a song from itunes [TS]

  and you've lost it because you [TS]

  accidentally deleted it or whatever [TS]

  Apple was like yeah too bad about that [TS]

  you want to buy it again and that's not [TS]

  true of applications yeah even though [TS]

  Apple you know I remember one night the [TS]

  App Store first came out were like well [TS]

  if I already bought this what should I [TS]

  do I mean it doesn't seem to recognize [TS]

  that I bought it before it just has a [TS]

  Buy button I don't I don't want to buy [TS]

  it again I just want it in the people [TS]

  like no no I just hit the Buy button [TS]

  it'll bring up a dialog that says oh it [TS]

  looks like you've already bought this [TS]

  would you like it for free and that [TS]

  still freaks people out to this day [TS]

  anyone new to iOS if you tell them well [TS]

  I went on this other thing and and even [TS]

  though I bought a ready can I have it [TS]

  all you can't just hit the Buy button [TS]

  you sure [TS]

  you sure I'm not buying again no you're [TS]

  not buying again trust me and they hit [TS]

  the button and they get a little [TS]

  friendly dialogue that says it looks [TS]

  like you already bought this again and [TS]

  they feel relief that's kind of a bad UI [TS]

  for the whole experience maybe is [TS]

  intentionally that way but it's much [TS]

  better than the itunes experience [TS]

  whereas if you lose your song tough luck [TS]

  now coming for someone who did a digital [TS]

  media store or way back in the year 2002 [TS]

  in the midst of time I work for an [TS]

  e-book company that was one of the [TS]

  biggest benefits that we would sell to [TS]

  people said yet you buy this digital [TS]

  softness so what if I lose my file what [TS]

  if my hard drive gets corrupted website [TS]

  now don't worry we keep track of [TS]

  everything you bought at digital we have [TS]

  a record we say you bought this that and [TS]

  the other thing if you ever want to [TS]

  redownload your book just come to your [TS]

  bookshelf page big big selling point of [TS]

  the website go to your bookshelf you [TS]

  know you have ownership of these things [TS]

  redownload any book you've ever bought [TS]

  we keep track of everything forever and [TS]

  ever it's your bookshelf it's just like [TS]

  having a bookshelf at home these ebooks [TS]

  are real books you know you can make a [TS]

  collection of them and they say boy [TS]

  that's great I can redownload whatever I [TS]

  want they feel more comfortable about [TS]

  the experience of buying this digital [TS]

  media which is sort of you know [TS]

  ephemeral to them and they're afraid it [TS]

  might go away in a puff of smoke at any [TS]

  moment which is true [TS]

  listen to the back up show so the fact [TS]

  that Apple came out with a music star [TS]

  we're like well I remember I was hearing [TS]

  about the I can start like surely [TS]

  they'll do that same thing because like [TS]

  this the whole point of making a digital [TS]

  media store is you just want the other [TS]

  day why would they not do that why would [TS]

  I not do that now the reason they didn't [TS]

  do that as far as I've been able to [TS]

  glean is that not because Apple is [TS]

  stupid about digital media but because [TS]

  the people that were making a deal with [TS]

  the record labels had crazy notions [TS]

  about everything and one of their crazy [TS]

  notions was all right Apple will give [TS]

  you some music that you can try to do [TS]

  this crazy digital download thing with [TS]

  but but we're only going to let you in [TS]

  the contract let a customer download [TS]

  that song once so they pay you $0.99 you [TS]

  give a 60 cents or whatever and then you [TS]

  let them download that song one time you [TS]

  do not let them download it again [TS]

  because I heard for my grandson the [TS]

  downloading a thing more than one time [TS]

  means more than one person is getting [TS]

  him rent so one download per song and I [TS]

  believe according to all the vague [TS]

  smokey rumors that I've read that that [TS]

  was somewhere either was or still is [TS]

  somewhere in all their music contracts [TS]

  one download per purchase now you can [TS]

  bet Apple has been trying as hard as [TS]

  they possibly can with all their deals [TS]

  if this if it's even true that this was [TS]

  in their contract to say look guys this [TS]

  one download for song thing it's [TS]

  ridiculous [TS]

  we're selling more music than Walmart [TS]

  for you guys we have 70% of the market [TS]

  can we just get that Clause out of there [TS]

  because it's stupid and it just makes [TS]

  people pissed off on their hard drive [TS]

  dive and lose all their music and they [TS]

  come to us and they say you know oh I [TS]

  want my music backs and we have to go [TS]

  you know no backsies because look at the [TS]

  agreement that you clicked on it says if [TS]

  you lose your music tough lock and it [TS]

  does all say that and everything and [TS]

  sometimes they'll say okay well we'll [TS]

  give you I've heard some some people who [TS]

  have been successfully able to tell [TS]

  Apple that they would like some music [TS]

  they already purchased and Apple would [TS]

  like you know sort of give it to them [TS]

  hush-hush okay here you go and I've [TS]

  heard and I did this is I haven't heard [TS]

  this from an Apple person but I've heard [TS]

  this like out there that third hand yeah [TS]

  third hand that one there's like a one [TS]

  time we will give you everything you [TS]

  bought claws like once if you if you if [TS]

  you lose everything and I think this is [TS]

  set up for those cases of catastrophic [TS]

  failure I had a computer it was a some [TS]

  kind of Mac and it crashed I had a [TS]

  problem I don't really understand it but [TS]

  they gave me a new Drive and now all my [TS]

  music is gone and I hate you and they'll [TS]

  say don't hate us you can have it all [TS]

  back everything that you bought from us [TS]

  but only once customer service people [TS]

  want to have something in their back [TS]

  pocket yeah more service that you can [TS]

  pull out in the extreme cases where you [TS]

  can just really make the person happy [TS]

  now how they work that out with the with [TS]

  the labels and this mythical contract [TS]

  clause that may or may not exist I don't [TS]

  know but we both heard of that happening [TS]

  but the rumor going on now also tied to [TS]

  North Carolina data center as all rumor [TS]

  as all apple rumors must be it's like [TS]

  area 51 now the data so you gotta have [TS]

  something to that base you know is a big [TS]

  deal lots of money it's an actual [TS]

  physical building so you can think about [TS]

  it's like it's there man there's a [TS]

  building it's gotta be something in [TS]

  there aliens I don't know the thing is [TS]

  that they're going to say well what [TS]

  Apple is going to do now is not a [TS]

  subscription service like Rhapsody where [TS]

  you got unlimited music for a monthly [TS]

  fee or something like that but what [TS]

  they're going to do is finally say that [TS]

  anything you purchase to us applications [TS]

  music whatever [TS]

  we will now expose the fact that we have [TS]

  a record of that because obviously Apple [TS]

  does have a record of it and lets you [TS]

  redownload that from wherever you are so [TS]

  if you set up a new Mac and you say hey [TS]

  all that stuff that about me I can start [TS]

  put it on this Mac now it will go out to [TS]

  the magical Apple servers and say oh [TS]

  here's all the songs that you bought put [TS]

  them onto that Mac same you know [TS]

  authorization for the Apple ID and fair [TS]

  play and all that business or you know [TS]

  not fair play in the case of music [TS]

  without be around these days but for the [TS]

  movies and everything like that Apple [TS]

  you know the rules will all be the same [TS]

  it'll just simply be that they that your [TS]

  stuff has a server-side incarnation and [TS]

  that the rumors about this data center [TS]

  go all the way up to saying just oh now [TS]

  to let you read down your music to say [TS]

  everything is going to be on the search [TS]

  everything you just look there all your [TS]

  photos all your eye movies like [TS]

  everything uh the probabilities [TS]

  everything plans is that most of the [TS]

  world does not have you know FiOS [TS]

  connections like the privileged few [TS]

  so anything that requires you uploading [TS]

  75 gigabytes of video of your kid is [TS]

  probably untenable for people with a [TS]

  crappy cable modem that only does you [TS]

  know one megabit up or something [TS]

  but that's that's the far end of the [TS]

  rumor the closer ram which i think is [TS]

  much more reasonable as to say that [TS]

  whatever they're going to call this next [TS]

  iteration of itunes is going to have a [TS]

  server side component and at the very [TS]

  least it will let you start finally [TS]

  redownload enough to vol ready purchased [TS]

  I hope it's not more than that I hope [TS]

  they do give some sort of server side [TS]

  solution but I'm always wary when Apple [TS]

  delves into the server side realm [TS]

  because historically they have not [TS]

  there's not been their strengths or is [TS]

  the the euphemism that I heard in my [TS]

  youth was that their expertise lies [TS]

  elsewhere on this whole syncing for but [TS]

  you know the but and and I I that seems [TS]

  to be the case if you look at if you [TS]

  look at mobile me and before it dot Mac [TS]

  anything that had to do with syncing [TS]

  which always really just piss-poor yeah [TS]

  well that that's that's a hard problem [TS]

  and the Google solution just thinking [TS]

  not to do that show now but the Google [TS]

  solution to syncing is there is no [TS]

  syncing there is only the server and [TS]

  yeah obviously Google does syncing but [TS]

  it's a philosophical difference follows [TS]

  all the differences that in Google's [TS]

  case the canonical representation of [TS]

  your data is on the server and your [TS]

  client is if anything just a simple [TS]

  cache yeah whereas apples vision [TS]

  the world rooted in the time before the [TS]

  internet had become as prominent as [TS]

  Anytus is that your stuff is on your [TS]

  computer and the server side component [TS]

  is a way station for us to transfer to [TS]

  other computers her to back it up or [TS]

  whatever right at scenario you have to [TS]

  do syncing because then you've got two [TS]

  Macs and we just said that the Mac is [TS]

  the canonical place so now you have two [TS]

  Macs and they have to sort out who knows [TS]

  what and get it all you know and [TS]

  technically speaking there's [TS]

  technically speaking there's [TS]

  the difference is between these two blur [TS]

  very quickly but philosophically [TS]

  speaking if you come at it from the [TS]

  perspective that the computer is [TS]

  canonical you make different decisions [TS]

  than the Google thing where that where [TS]

  server-side is canonical I think long [TS]

  term server side being canonical is the [TS]

  right decision but lots of people don't [TS]

  feel that way you see a lot of pushback [TS]

  on Google with like I don't know my [TS]

  stuff in the cloud I want to have a [TS]

  local copy I want to feel like I own it [TS]

  and never mind that technically [TS]

  technical difference being the two may [TS]

  blur to the point where there is no [TS]

  distinction and that all your data is in [TS]

  both places on both platforms but people [TS]

  who are afraid of Big Brother or [TS]

  whatever are don't like that about [TS]

  Google going to like the lack of control [TS]

  and and and they have reasons not to [TS]

  like it like that recent thing where up [TS]

  under Gmail users apparently lost all [TS]

  their mail right for at least for a [TS]

  period of time and then they were able [TS]

  to restore some right but you don't know [TS]

  like when that happens like people are [TS]

  still like what am I going to get it [TS]

  back because there are some cases where [TS]

  people don't get their data back and so [TS]

  there's still that barrier to overcome [TS]

  so apples still firmly in the camp of [TS]

  like your computer is yours we sell you [TS]

  the stuff it's on your computer and [TS]

  that's and that's the real [TS]

  representation if we give you services [TS]

  to help with that don't worry we're not [TS]

  stealing all your data and we're [TS]

  certainly not going to say that we're [TS]

  the only place where your data is kept [TS]

  those like it's three topics in one yeah [TS]

  not bad [TS]

  oh and and we're right in an hour too so [TS]

  nobody can shout at us you know good [TS]

  work man and your app acts all weekend [TS]

  so you house house packs been crowded [TS]

  yeah again I feel like you know that [TS]

  that scene in Jerry Maguire where he's [TS]

  in the hotel room by himself at night [TS]

  with like the fever and the blanket [TS]

  around them you know it comes up he [TS]

  comes up with a mission statement with [TS]

  the memo I went I'm a pax I just I sit [TS]

  in that fever and I'm like listen listen [TS]

  listen less money fewer tickets you know [TS]

  that one with it because they can't even [TS]

  look good that's what I want out of pax [TS]

  I wanted to make less money and sell [TS]

  fewer tickets because they moved from [TS]

  the hinds Convention Center which is a [TS]

  sort of a medium sized to small [TS]

  convention center to the big giant I [TS]

  don't know what it's called but the big [TS]

  giant Boston expo convention center [TS]

  which is just massive [TS]

  but then they just sold more tickets and [TS]

  that's not the way you know I said well [TS]

  last year was everyone's complaining his [TS]

  lines were too long and it was crowded [TS]

  it was crazy you couldn't move so don't [TS]

  worry we're going to a bigger Convention [TS]

  Center next year I don't know what the [TS]

  ratios are all I know is that I waited [TS]

  on some monster lines today and the [TS]

  bigger Convention Center I guess helped [TS]

  you feel less crossed aerobic and [TS]

  certainly gave the lines lots of room to [TS]

  stretch out put some just hour-long [TS]

  monster lines wait an hour only to be [TS]

  turned away in the last 600 yards [TS]

  because the closed the door then you got [TS]

  to go to the overflow room then you guys [TS]

  start waiting on the other line and it's [TS]

  just yeah well so but I still enjoy it [TS]

  still enjoy hanging out with the Nerds [TS]

  seeing the Nerds talk seeing what there [TS]

  is to see but I just wish that they [TS]

  would sell fewer like out and of course [TS]

  I would like it if they were just up the [TS]

  price you know you want to sell fewer [TS]

  tickets so if your dick is charged more [TS]

  that was Jerry's theory too you know [TS]

  fewer clients but we'll treat them [TS]

  better and we'll charge them more [TS]

  presumably but you know what happened to [TS]

  him you gotta fire so obviously I don't [TS]

  know how to run a convention I just wish [TS]

  it wasn't quite as crowded but yeah I [TS]

  will be there all week all weekend [TS]

  waiting in lines I'll have fun there and [TS]

  we'll be back for our regular time next [TS]

  week Friday at noon Eastern right I hope [TS]

  so [TS]

  you don't have any more big packs [TS]

  conferences to go to and I I won't [TS]

  injure myself again we'll say okay [TS]

  that's a promise so thanks everybody for [TS]

  tuning in if you liked the show whatever [TS]

  you've been doing for this show on [TS]

  iTunes has been working because as we [TS]

  were mentioning before the show started [TS]

  this shows new and noteworthy again or [TS]

  just noteworthy I guess I think people [TS]

  have been downloading a lot but there [TS]

  have been a lot of reviews coming in so [TS]

  if you liked the show you should leave [TS]

  like a 2 or 3 line review in there I [TS]

  don't know how much that helps but no it [TS]

  helped no it really helps it really kind [TS]

  of bothered that this like you know [TS]

  comment section on because I'm used to [TS]

  everything I do have a comment section [TS]

  hanging off the bottom of which is also [TS]

  another show topic that we'll get to [TS]

  eventually but since there's no comic [TS]

  section comment section on the podcast I [TS]

  read the reviews on the guide to [TS]

  instinct it's my form of feedback on [TS]

  there's nothing there I feel sad yeah [TS]

  when we don't want to said John [TS]

  of course by asking for comments I'm [TS]

  also simply asking for people to [TS]

  increase the number of bad comments [TS]

  which will make me sad too but I like [TS]

  bad comments again that's another show [TS]

  topic I should add to list if you didn't [TS]

  know it was already there the whole [TS]

  online thing and if you can persuade me [TS]

  to do comments cuz I haven't I'm not [TS]

  sold I mean I wouldn't do it on the 5x5 [TS]

  site because comments means you have to [TS]

  have moderators it's just how big like [TS]

  you know what the deal is there at least [TS]

  what I would not try to persuade you to [TS]

  do that but I'm just saying that by [TS]

  their nature podcasts are not our medium [TS]

  that happens over audio and it's not a [TS]

  web page somewhere and definitely [TS]

  another day another topic for another [TS]

  day yes so thanks John have a great [TS]

  weekend [TS]

  you [TS]