Cortex

Cortex 57: Bucketful of Internet

 

  I am delivery number 46 gray and the [TS]

  courier is currently on delivery number [TS]

  41 and they're about 15 minutes away [TS]

  delivery of what I'm getting some new [TS]

  Apple products today like an Apple watch [TS]

  who's on the way and an Apple TV is on [TS]

  the way today is the day so during [TS]

  today's show I'm gonna be taking receipt [TS]

  of some new stuff so you'll probably [TS]

  lose me for a while you know as I've [TS]

  just gone press the buttons on my new [TS]

  toys you you lucky jerk you got it you [TS]

  got your orders in ahead of me [TS]

  yep I am let me let me just look it up [TS]

  really quickly according to my app from [TS]

  my Apple watch I am delivery number ten [TS]

  thousand four hundred and forty fourth I [TS]

  presume because it's not coming in till [TS]

  October well the early bird catches the [TS]

  pre-orders or something I guess so yeah [TS]

  so there's I guess so so you bought the [TS]

  Apple watch of LTE huh this is gonna be [TS]

  part of the multi multi watch lifestyle [TS]

  how many watches you're gonna keep [TS]

  around when the third one is your life [TS]

  what do you mean mult I'm like I already [TS]

  lived the multi watch lifestyle I have [TS]

  two watches that's two so then is there [TS]

  a third gonna join or like what happens [TS]

  you can oh that's crazy that doesn't [TS]

  make any sense [TS]

  I just thought if you bought two LTE [TS]

  watches for yourself no I have bought [TS]

  one ltu watch for myself right right cuz [TS]

  it would be crazy to buy two right it [TS]

  would be crazy to buy two right at the [TS]

  start yeah Olaf occation there well I [TS]

  don't yet know I don't yet know how [TS]

  useful the LTE watches are exactly how [TS]

  it's going to fit into my life or how [TS]

  it's going to work with my various [TS]

  habits are you even on the correct [TS]

  network for this I I have not [TS]

  investigated that I didn't know that I [TS]

  needed to look into networks if you're [TS]

  not on a in the UK then you're then [TS]

  you're out luck my friend oh really [TS]

  hmm I just delivered some horrifying [TS]

  news to you well maybe it's a good thing [TS]

  then that my delivery is not until [TS]

  number 10,000 or something I'm currently [TS]

  on three is the young network provider [TS]

  of choice and it's time for you to [TS]

  switch network if you want to use an LTE [TS]

  Apple watch [TS]

  no but shortly surely the networks are [TS]

  going to update with this surely yes on [TS]

  a only be a couple of days I'm sure [TS]

  until all of the other networks come on [TS]

  boy [TS]

  Oh like ah I was not expecting to get [TS]

  this piece of news from you hmm [TS]

  yeah I never never even occurred to me [TS]

  that this might be limited to different [TS]

  carriers yep it is [TS]

  it is just one in the UK just one for [TS]

  now so you've got some work to do my [TS]

  friend I've got some life rearranging to [TS]

  do yep okay I actually don't think it's [TS]

  like it's at all possible to even get it [TS]

  to work like it has to be the carrier [TS]

  that you're on otherwise you've got no [TS]

  no choice hmm the one thing that [TS]

  frustrating me though again I don't know [TS]

  if you know this it doesn't rum you [TS]

  can't bro I'm not surprised by that I [TS]

  didn't think about that but I'm not [TS]

  surprised that at the start there's no [TS]

  roaming with the Ltd was definitely [TS]

  version one I mean and also like all of [TS]

  the early reviews there's a bunch of [TS]

  problems with it but apparently there's [TS]

  some fixes on the way but I'm waiting to [TS]

  see like I'm gonna reserve my own [TS]

  judgement until I've actually had time [TS]

  to play around of it which by the time [TS]

  this episode comes out I probably will [TS]

  have played around with it and will have [TS]

  spoken about it on my various technology [TS]

  focused podcasts of which I will include [TS]

  links in the show notes gray yes you're [TS]

  going to be wearing the watch while [TS]

  we're doing this show and probably [TS]

  simultaneously recording another one of [TS]

  your shows to give you a first [TS]

  impressions [TS]

  yeah every time you're talking I'm [TS]

  talking to somebody else yeah that's how [TS]

  that works [TS]

  that's how Mike gets all these podcasts [TS]

  done CT does simulcasting it's very [TS]

  intense [TS]

  that's how you that's how you do 20 [TS]

  shows it's the only way it is the only [TS]

  way to do it and maintain work/life [TS]

  balance you have to double it's like two [TS]

  times work and then life balance that's [TS]

  how you do it I don't think that formula [TS]

  comes out the way you think it comes out [TS]

  but but don't worry about it it's in [TS]

  practice it works you know just just on [TS]

  paper it seems a bit tricky let's come [TS]

  back today I want to know what you think [TS]

  about the iPhone 10 but let's come back [TS]

  to that a little bit later on so we can [TS]

  give you some respite to the people that [TS]

  don't care about these types of things [TS]

  because there has been some huge news [TS]

  there's been a there's been a rift there [TS]

  was that there was a I could feel a [TS]

  change in the force gray as you uploaded [TS]

  a YouTube video okay well now that's [TS]

  you're being a little dramatic there do [TS]

  Q&A videos really count I feel like they [TS]

  count for half a video well okay it was [TS]

  like it was a minor rift it was a minor [TS]

  disturbance [TS]

  and Morse as you uploaded a semi YouTube [TS]

  video I guess but it still was one it [TS]

  still had animations in it it still had [TS]

  fun parts of it it still took work I'm [TS]

  assuming right yeah there is a very [TS]

  you've come back how does it feel to [TS]

  make your triumphs huge what you're [TS]

  really you're really enjoying this [TS]

  aren't you [TS]

  what I enjoy most is the comments that I [TS]

  see so often oh yes I know these tickle [TS]

  you podcast the CGP grey who sometimes [TS]

  uploads YouTube videos do you know that [TS]

  I mean I have no say in this kind of [TS]

  thing but the consensus on my Wikipedia [TS]

  page was to reverse the order in which [TS]

  and which my professions are listed I [TS]

  mean all you can do is just look at the [TS]

  facts I mean I'm not one to talk right [TS]

  because I have not uploaded anything to [TS]

  my YouTube channel for a while there is [TS]

  a good reason for that which we'll get [TS]

  into later like I just have a ton of [TS]

  footage who's sitting on my iPhone that [TS]

  I haven't been able to do anything with [TS]

  because I've been working on some other [TS]

  stuff but I'm pleased to see that you've [TS]

  made your return I'm glad I'm glad that [TS]

  - you're pleased that I've made a return [TS]

  I always figure it's not for me to [TS]

  determine how people want to describe [TS]

  what it is that I do and I'll I'll let [TS]

  them describe it however they want but I [TS]

  do too think it's funny when people list [TS]

  essentially in reverse order all the [TS]

  things that I do [TS]

  those are always entertaining comments I [TS]

  think it makes sense though cuz like you [TS]

  have to mostly regular shows like - [TS]

  mostly regular podcasts in any YouTube [TS]

  channel where you post stuff on an [TS]

  incredibly sporadic basis I'm not [TS]

  arguing with the Wikipedia here I just [TS]

  think it's funny that someone went in [TS]

  and changed it I am looking at CGP grey [TS]

  podcaster and educational youtuber [TS]

  mm-hmm that's wonderful that is one I'm [TS]

  glad you liked it [TS]

  did you go back into the swing of things [TS]

  okay yeah yeah it was fine okay this is [TS]

  this is one of these things that is it's [TS]

  a bit weird to have a podcast where you [TS]

  sort of talk about your working life in [TS]

  public because like sometimes there are [TS]

  things that you kind of [TS]

  can't talk about and people know I [TS]

  always whenever I can I tried to take [TS]

  time off for the summer because it is [TS]

  the eternal teacher within me who feels [TS]

  like summer time nobody should work [TS]

  during the summer time but this past [TS]

  summer just for various things that [TS]

  aren't necessarily really interesting to [TS]

  talk about on the show like I was really [TS]

  busy with non public work stuff so the [TS]

  YouTube channel was essentially on pause [TS]

  for a couple of months and that's part [TS]

  of what the part of what the delay was [TS]

  but the Q&A video like people seem to [TS]

  like it the reception seems to be good [TS]

  I'm never quite sure with the Q&A video [TS]

  as I always feel like since they're a [TS]

  little bit of a different kind of video [TS]

  I don't know how they're going to be [TS]

  received but yeah I'm always happy to [TS]

  post up on the the YouTube channel like [TS]

  I genuinely feel better when I do that [TS]

  kind of thing is that that's the sort of [TS]

  work that my brain treats as like the [TS]

  realest most counting estate i do it's [TS]

  like oh you've uploaded a YouTube video [TS]

  that's that's real work like oh you put [TS]

  out a bunch of podcast as months it's [TS]

  like ah you were just talking to people [TS]

  like that's not real work is is how my [TS]

  brain sort of treats it okay okay you [TS]

  keep treating it like that that's fine [TS]

  and you keep treating it like no work if [TS]

  that helps you to continue to do these [TS]

  things that's fine by me I'm not saying [TS]

  that it helps me to continue I'm just [TS]

  simply saying that's how my brain treats [TS]

  it yeah and it's it's just like a you [TS]

  can't argue with brains you know they're [TS]

  gonna do what they do and like I would [TS]

  genuinely try to argue with my brain and [TS]

  be like you know podcasting is real work [TS]

  too and my brain just kind of shrugged [TS]

  at that it's like yeah I guess whatever [TS]

  and it looks away whatever lazy planning [TS]

  reacts yeah exactly exactly are you back [TS]

  into the swing though like are you [TS]

  working on meaty videos you know yeah [TS]

  what are they they're historical science [TS]

  videos that you make historical science [TS]

  video yes yeah we did we actually we [TS]

  didn't quite get into it last time but [TS]

  we sort of touched on like our sleep [TS]

  schedules being all messed up and you'll [TS]

  have to tell me about that that sleep [TS]

  survey later but gosh yeah we'll just [TS]

  still didn't really understand what was [TS]

  occurring with that but anyway I did we [TS]

  were talking then about like [TS]

  trying to have a regular sleep schedule [TS]

  and how important it is and and it is [TS]

  one of these things that I did I did [TS]

  have this really exhausting summer and I [TS]

  as I was mentioning last time like I [TS]

  just felt like I could not get back into [TS]

  the regular flow of things and so I did [TS]

  end up taking a gradation to really [TS]

  buckle down and be like okay brain you [TS]

  and me like we're gonna get back into [TS]

  the schedule of real work that's really [TS]

  going to happen and we're going to be [TS]

  getting up at 5:30 and you're not gonna [TS]

  like any of it but we're gonna do this [TS]

  and it's interesting it was it was [TS]

  really quite brutal because my brain was [TS]

  bucking very hard against this but I did [TS]

  it it was important to do and like [TS]

  that's part of the reason the Q&A video [TS]

  came up and there's some other things in [TS]

  the work it is interesting trying to do [TS]

  the thing where you force yourself back [TS]

  into a into a pattern so anyway that's [TS]

  something that I was up to and I've been [TS]

  now regularly getting up you know very [TS]

  early in the morning which again is a [TS]

  thing that really is the number one like [TS]

  contributing factor to how do I feel [TS]

  about how my working life is going and [TS]

  how productive do I feel that I am at [TS]

  any particular day so I'm pretty happy [TS]

  about that well I'm pleased that you [TS]

  were able to somehow get it back right [TS]

  like my thing was just I came back to [TS]

  work with a messed up schedule at one of [TS]

  the most important parts of my working [TS]

  year so I had was forced into a actually [TS]

  my sleep cycle wasn't forced at all like [TS]

  it was still just a disaster for most of [TS]

  the last few weeks but there's kind of [TS]

  not really been much choice like I just [TS]

  have to kind of just live of it it also [TS]

  didn't help that like the way in which [TS]

  the work of curves during this period of [TS]

  time meant that there was some times [TS]

  where I was going to bed at 2:30 because [TS]

  I had enough choice be me because you [TS]

  were recording with somebody and like on [TS]

  the west coast of the time they were [TS]

  available [TS]

  exactly right like that there's nothing [TS]

  I can do about that and so that really [TS]

  didn't help so like even because there [TS]

  was a lot of stuff contributing to me [TS]

  staying up later even if I didn't want [TS]

  to so basically like [TS]

  I'm still in a real bad way with sleep [TS]

  right now mm-hmm but it's not jet lag [TS]

  anymore [TS]

  like I've just got a really screwed up [TS]

  schedule because I haven't done a very [TS]

  good job of managing it and maybe for [TS]

  the first time in my life I have truly [TS]

  recognized the effect of bad sleep on me [TS]

  oh yeah I feel like maybe for the first [TS]

  time I've really been able to be like oh [TS]

  I feel really bad today [TS]

  and I think it might be because I [TS]

  haven't been sleeping mm-hmm and this is [TS]

  maybe the first time this has ever [TS]

  really happened and I think it's because [TS]

  this has been the biggest shock to my [TS]

  system like with the amount of time that [TS]

  I spent in another time zone and then [TS]

  not being able to get into a position [TS]

  where I was able to change it even [TS]

  though my life around me has dictated [TS]

  that I had to change right so like I've [TS]

  been having like errands to run or [TS]

  meetings or things that were happening [TS]

  in the morning in England mm-hmm but [TS]

  everything else was happening in the [TS]

  evening in the u.s. dark is you're a big [TS]

  big stretch of time in-between so I was [TS]

  having to cater to all of it in a way [TS]

  that was also being quite badly [TS]

  jet-lagged mm-hmm right like it was all [TS]

  just happening and this is maybe the [TS]

  first time where I've been like I have [TS]

  not felt great the last couple of weeks [TS]

  and I and you know I've been getting [TS]

  colds and stuff like that happening here [TS]

  and there right like it keeps coming and [TS]

  going and it's like yeah I need to sleep [TS]

  more since you happen to have have had [TS]

  this schedule where there's two blocks [TS]

  of working time that are separated by a [TS]

  great distance during the day have you [TS]

  ever tried naps Mike I hate naps say I [TS]

  hate them I used I used to be this guy I [TS]

  got and I used to I used to have like a [TS]

  moral rejection of naps as I go naps [TS]

  that's that's for lazy people and cats [TS]

  right that you know like a grown man [TS]

  it's not gonna lie down and take a [TS]

  little nap but it is it is a thing that [TS]

  I have tried and I feel like the most [TS]

  beautiful and perfect sleep cycle for me [TS]

  but that is yet also the [TS]

  fragile is is the waking up early in the [TS]

  morning and then taking a very brief [TS]

  midday nap and kind of breaking the day [TS]

  into two phases it's like when I can get [TS]

  into that groove [TS]

  it's everything everything is right in [TS]

  the world and I used to be really [TS]

  opposed to naps and if you're really [TS]

  opposed to then like I think you should [TS]

  I think you should just give it a try [TS]

  like a very very short naps like just 20 [TS]

  minutes maybe 30 minutes you know not an [TS]

  hour but it it it really is very helpful [TS]

  I want to give you I've just written [TS]

  this down in a notebook that I have in [TS]

  front of me I have I have two points [TS]

  here about naps okay point number one [TS]

  every time I ever taken a nap we have a [TS]

  purpose for accidentally mostly [TS]

  accidentally I wake up and I don't know [TS]

  where I am I don't know what day it is I [TS]

  don't know what time it is and I just [TS]

  feel atrocious [TS]

  yeah no accidental naps are awful and [TS]

  I'm with you there 100% of the time if [TS]

  you wake up from an accidental nap it's [TS]

  that feeling of like like what where am [TS]

  I like what what happened in my was i [TS]

  suffocating to death and then and then [TS]

  you have that horrific sleep inertia [TS]

  where it's like oh I'm sitting up from [TS]

  the couch but it feels like only my soul [TS]

  has sat up and my body is still lying on [TS]

  the couch it's terrible yeah that sound [TS]

  that you made is the perfect way of [TS]

  describing the feeling mmhmm yeah that [TS]

  that is also the the alarm went off when [TS]

  I was in the middle of a dream waking up [TS]

  sound that's right this is like getting [TS]

  up earlier in the morning as a good [TS]

  can't I just need air but actually I was [TS]

  just asleep the second part is an issue [TS]

  that I have about planning into my day [TS]

  while I consider to be wastes of time [TS]

  and how I feel about those I waste time [TS]

  every day [TS]

  procrastinating like every human being [TS]

  right like I waste of time of course but [TS]

  it but if I plan into my day a period of [TS]

  time where I won't be working I get very [TS]

  anxious about that if I'm busy [TS]

  this is my own problem that I need to [TS]

  take steps to deal with and it's [TS]

  something that I think about but it's [TS]

  like if I shed you a lunch with a friend [TS]

  whilst I'm also busy or I have a lunch [TS]

  with a friend booked in and then my week [TS]

  goes pear-shaped and I end up with a [TS]

  bunch of tasks that need to be completed [TS]

  I feel really anxious about that mmm so [TS]

  the idea of having naps like planning to [TS]

  take a nap I don't know I feel like I [TS]

  would I feel like I would be very [TS]

  uncomfortable about like oh I'm just [TS]

  gonna go to sleep for an hour like no I [TS]

  don't know yeah we can don't go to sleep [TS]

  for an hour that's terrible Oh bad idea [TS]

  well what are we talking here again 2030 [TS]

  minutes that's all you need here and [TS]

  also here's the trick with the 2030 [TS]

  minute nap is you shouldn't really be [TS]

  expecting to go into full sleep when you [TS]

  get into this routine you're not you [TS]

  know really sleeping what you're doing [TS]

  is you're going into a kind of low power [TS]

  mode for a little bit that that's that's [TS]

  what's occurring and it makes it easier [TS]

  to pull out of without feeling like [TS]

  you're drowning and you're dying [TS]

  don't do the hour thing if you're always [TS]

  going to feel terrible with with an hour [TS]

  sleep that's that's bad idea because it [TS]

  always takes me a long time to go to [TS]

  sleep always yeah but this is it you [TS]

  don't don't think about it like I'm [TS]

  going to bed in the middle of the day [TS]

  think about it more I'm closing my eyes [TS]

  for 25 minutes and that that's it that's [TS]

  all you have to do just close your eyes [TS]

  for 25 minutes and and that is that is [TS]

  the minimum that that needs to occur and [TS]

  I guess at it in my experience this is [TS]

  this is a fragile thing in in even in my [TS]

  life which I try to keep as relatively [TS]

  unscheduled as possible like stuff comes [TS]

  up that'll always make it inconvenient [TS]

  to just go to sleep for a little bit in [TS]

  the middle of the day but when when that [TS]

  works like it works really great and if [TS]

  you if you know you're going to have to [TS]

  be up later it's it's vital like one of [TS]

  one of my top conference survival tips [TS]

  like I was doing a bunch of conferences [TS]

  over the summer [TS]

  is you have to go back to the hotel and [TS]

  take a nap at some point in the [TS]

  afternoon and and like that that is for [TS]

  me conference survival tip number one [TS]

  like if you you do not do this you will [TS]

  severely regret it later in the day well [TS]

  but see then the thing is I know I know [TS]

  that's gone wrong for you like I've been [TS]

  in situations where I said to you where [TS]

  were you yesterday and you said to me I [TS]

  was took a nap and didn't wake up I have [TS]

  no memory of what when this is I think [TS]

  you're like making up a story so that [TS]

  you don't have to take it out this is [TS]

  true I'm not a nine year old like no [TS]

  one's putting me down right like we're [TS]

  good I remember it was somewhere it was [TS]

  even at all I was at a WWDC or something [TS]

  I remember saying to you where did you [TS]

  go and you were like oh well I went to [TS]

  take a nap [TS]

  and then I woke up I know what should I [TS]

  know what you're talking about [TS]

  I went upstairs in the evening and just [TS]

  fell asleep on my bed because I was [TS]

  exhausted and slept through the whole [TS]

  night yeah that was a WWDC that was the [TS]

  first WI can see was I thought like oh [TS]

  I'm gonna come back downstairs I'm just [TS]

  gonna go upstairs for a little while but [TS]

  this is actually my brain was tricking [TS]

  me because I was really tired from the [TS]

  time changes but that that was not a I'm [TS]

  lying down to take a nap thing that was [TS]

  is it was it was like 9 o'clock at night [TS]

  already which by my measure is a [TS]

  reasonable time for everyone to be [TS]

  winding down the night but it seems that [TS]

  for most people this is when they think [TS]

  the evening begins just kicking off yeah [TS]

  which which I find very frustrating are [TS]

  you sitting in front of your computer [TS]

  right now if so I'd like you to think [TS]

  about something if your computer crashed [TS]

  crashed hard it circuits casting off [TS]

  their mortal coils what would you lose [TS]

  think about all of the documents [TS]

  projects contracts photos videos that [TS]

  you have on your computer that you'd [TS]

  never see again you need to protect [TS]

  those files with online backup and [TS]

  that's why this episode of cortex is [TS]

  brought to you by Backblaze Backblaze [TS]

  can help you avoid that terrible loss [TS]

  all for just $5 a month for unlimited [TS]

  backup for your Mac or PC I know I've [TS]

  mentioned it before but a while ago I [TS]

  had a real hard crash on my computer and [TS]

  were it not for Backblaze I would have [TS]

  lost the original documents for most of [TS]

  my youtube back catalogue but because I [TS]

  had Backblaze they just shipped me an [TS]

  encrypted drive through the mail a [TS]

  couple days later and all was right in [TS]

  the world back please is what I use to [TS]

  keep my file safe it's what I have used [TS]

  to restore my irreplaceable files and [TS]

  it's not just for me they have restored [TS]

  over 20 billion files if you don't have [TS]

  Backblaze running on the computer you're [TS]

  sitting in front of right now you really [TS]

  need to change that open up your web [TS]

  browser and type in back please calm [TS]

  slash cortex go there right now and [TS]

  start your 15-day free trial you won't [TS]

  regret it [TS]

  their service is simple gimmick free and [TS]

  clear $5 a month unlimited backup [TS]

  Backblaze calm / cortex I would suggest [TS]

  that you try the NAP thing just try it [TS]

  for a little while and I also I would [TS]

  also want to make a suggestion out there [TS]

  for you and for the listeners is to [TS]

  reframe sleep as part of the working [TS]

  cycle not to not necessarily think of it [TS]

  in the way that you're thinking of it [TS]

  like I'm planning in this period of time [TS]

  where I'm doing nothing I think it's [TS]

  it's important to reframe this as a [TS]

  necessary part of work and that is part [TS]

  of the reason why I like I specifically [TS]

  took time in my schedule to say like the [TS]

  number one thing that I am going to try [TS]

  to fix is my sleep schedule and if I [TS]

  have to mess up the rest of everything [TS]

  that I'm working on like I don't care [TS]

  because this is this is like the ground [TS]

  bass level if this isn't fixed almost [TS]

  nothing else matters so I think there [TS]

  should be a reframing in your mind of [TS]

  sleep as a part of work mm-hmm [TS]

  this feels like a long-term project [TS]

  honestly like if this is gonna be a [TS]

  thing now I'm able to do because like [TS]

  right now I'm listening to you and I'm [TS]

  I'm not gonna nap this might have to be [TS]

  a real long-term thing I just I don't [TS]

  know maybe maybe I need to feel these [TS]

  effects again right so this is the first [TS]

  time it's ever happened to me and [TS]

  they're still a part of my mind where [TS]

  it's like these will really like [TS]

  extenuating circumstances but there is [TS]

  also a possibility that as I am [TS]

  approaching my 30th year that this is [TS]

  how I'm gonna be now right that like [TS]

  every time I come back from a trip I'm [TS]

  gonna feel like this so I need to see if [TS]

  that's gonna be a thing that occurs as I [TS]

  take more trips throughout the rest of [TS]

  the year then I'll maybe consider [TS]

  nothing but right now I'm clutching onto [TS]

  anything that still makes me feel like [TS]

  I'm in my 20s so we're not taking naps [TS]

  is one of those things I wasn't going to [TS]

  bring it up Mike but of course like yes [TS]

  this is this is one of these things that [TS]

  as not it not you but like as one ages I [TS]

  saw in my find that they need to focus [TS]

  on some things in a different way than [TS]

  they used to [TS]

  well look I'm not an old man right and [TS]

  it didn't say nighttime I'll say that [TS]

  you were I know I know that I can and I [TS]

  know that there's gonna be many people [TS]

  that hear me say as I'm approaching my [TS]

  phase and they start rolling their eyes [TS]

  but over the last couple of years there [TS]

  have been a few things in my life that I [TS]

  have felt change and I know it's because [TS]

  I'm getting older [TS]

  can you give me an example of a thing [TS]

  that you have noticed as you've gotten [TS]

  older that has changed are you able to [TS]

  drink as hard as you used to Mike I [TS]

  would say I've never really been a hard [TS]

  drinker hmm but what I have noticed is [TS]

  if I have any alcohol I can tell the [TS]

  next day like if somebody was to sneak [TS]

  alcohol into a beverage right like I [TS]

  would know the next day because I would [TS]

  feel like that they poisoned me [TS]

  technically I think they have exactly [TS]

  what yeah I'm yeah okay technically they [TS]

  did but yeah I I would say that I feel [TS]

  it now in a way that I never did before [TS]

  like any amount of alcohol some like I [TS]

  always get a bad hangover or I feel sick [TS]

  or anything like that just my body knows [TS]

  who that is probably the [TS]

  easiest one that like I have felt is [TS]

  like yeah okay I feel like this is [TS]

  probably a consequence of me get [TS]

  becoming older those are two things in [TS]

  this conversation one of one of which is [TS]

  I do think that you do have to be aware [TS]

  that things change over time and I think [TS]

  you I think you are wandering into the [TS]

  valley that many of us wander into which [TS]

  is is recognizing likes you have to be [TS]

  protective of sleep and I always found [TS]

  myself very sensitive to changes in [TS]

  sleep and I think that that is just [TS]

  cranking up as time goes on and then [TS]

  there's the other thing of just like [TS]

  being aware of your own working habits [TS]

  changing over time so yeah there's [TS]

  something out like something I wasn't [TS]

  really interested in was with his last [TS]

  episode of trying to fix my own sleep [TS]

  schedule is like I've always been very [TS]

  naturally a morning person and I was [TS]

  just having such a hard time booting [TS]

  back into that that there is there is a [TS]

  question in my mind of maybe it's time [TS]

  to reevaluate what your schedule [TS]

  actually looks like like maybe this [TS]

  thing that was that was previously true [TS]

  is no longer true that waking up super [TS]

  early is is like the best way to for me [TS]

  to have a good day because again I think [TS]

  you have to constantly re-evaluate the [TS]

  way that you work and the way that you [TS]

  set up your schedule and what while I [TS]

  have booted myself back into what I what [TS]

  what for me I know is the ideal [TS]

  situation where either wake up or I'm [TS]

  pretty much half awake before my alarm [TS]

  goes off anyway and that's like ah okay [TS]

  great now I know I'm in in the perfect [TS]

  zone but it took so long to get there [TS]

  that I do wonder like hmm maybe this [TS]

  early of a schedule just isn't for me [TS]

  anymore and I'll have to just see over [TS]

  the next several months like how do i [TS]

  how do I feel about this maybe this is a [TS]

  thing that needs to be adjusted or or [TS]

  maybe it's just well I had an unusually [TS]

  exhausting summer and it just took [TS]

  longer than expected to get back into [TS]

  things because stuff changes over time [TS]

  but it it's like I think it's varying [TS]

  this skill of observing yourself I think [TS]

  is one [TS]

  the most important skills that you need [TS]

  to have and being sensitive to things [TS]

  don't always stay the same as as part of [TS]

  as part of that skill so gray I feel [TS]

  like I'll you know I'll listen as [TS]

  they're waiting on the edge of their [TS]

  seats right for where my parcel is I [TS]

  don't think they are but okay I'm afraid [TS]

  to say that there will be no live on [TS]

  boxing today on the show oh you're not [TS]

  going to treat the listeners to a lot of [TS]

  audio unboxing of your Apple watch nope [TS]

  because I have been bitten by the bug [TS]

  that is possible delivery in that [TS]

  apparently I'm not in my home today [TS]

  mm-hmm because they have attempted to [TS]

  deliver to me and couldn't couldn't [TS]

  couldn't find me so I don't really know [TS]

  what happened I'm sitting right here but [TS]

  yeah that's that so no I'm sorry I'm [TS]

  sorry cortex listeners there will be no [TS]

  there will be no live unboxing for an [TS]

  Apple watch on the show today because [TS]

  I'm I'm in some other dimension I think [TS]

  I'm sorry Mike it's like you have my you [TS]

  have my sympathies [TS]

  I too have very many a time at the end [TS]

  of the day gone down to the ground floor [TS]

  in my building and discovered many a [TS]

  letter informing me that I was not home [TS]

  all day to receive my packages that I [TS]

  was waiting for feel like you lazy back [TS]

  I know what happened they gave me a [TS]

  delivery window you know like we're [TS]

  gonna deliver between 3:15 and 4:15 [TS]

  mm-hm [TS]

  4:15 past mm-hmm so oh I see you think [TS]

  I'm shenanigans here yeah somebody is [TS]

  filling out on his tablet that he hit [TS]

  his marks and you get whirring home yeah [TS]

  because there's a lot there's always a [TS]

  lot of things to deliver on a new iPhone [TS]

  day breaks it's also a new iPhone day [TS]

  today and I expect that they decided [TS]

  that they were just gonna miss me out on [TS]

  my window because he has double windows [TS]

  he needs to hit [TS]

  you know juicing the stats yep great [TS]

  scourge of the world I said I get you [TS]

  and then I want to change my delivery [TS]

  day but the system is experiencing [TS]

  difficulties all right from everybody [TS]

  else who's really angry exactly we're [TS]

  experiencing issues updating a possible [TS]

  information at this time [TS]

  me too me too I'm sorry Mike asked I'm [TS]

  sorry that you didn't get your device's [TS]

  on day one it's okay I genuinely am [TS]

  sorry because I know this is a thing [TS]

  that is actually part of your job is [TS]

  getting these things on time yeah [TS]

  luckily the Apple watch isn't as much of [TS]

  a problem if it was a phone I would be [TS]

  in in much more disarray right now but [TS]

  this is just gonna be a mild [TS]

  inconvenience honestly it's like I'll [TS]

  block it out I've still got a few days [TS]

  before see you've shown your hand then [TS]

  you didn't buy an iPhone 8 no I didn't [TS]

  buy an iPhone 8 oh yeah we're likes ever [TS]

  so slightly sneaking towards the iPhone [TS]

  discussion again which we're not gonna [TS]

  have right now no of course I want to [TS]

  talk about the sleep survey because it [TS]

  kind of took a real turn gray in the [TS]

  reddit it kind of got bit out of control [TS]

  so my original conceit of my [TS]

  ill-conceived survey was one quick [TS]

  question just to try and get a rough [TS]

  idea of do cortex listeners if given the [TS]

  chance would they give up sleep right [TS]

  like that was all the question was to me [TS]

  it was like do you prefer to sleep or [TS]

  would you prefer to not sleep but you [TS]

  know what Mike when you were talking to [TS]

  me on the show I was very confused as to [TS]

  what your question was okay and I was [TS]

  also really aware when I was listening [TS]

  to do my edit of the show that I still I [TS]

  still felt like I don't understand what [TS]

  the hell this guy's asking me I don't [TS]

  under I don't I can't conceptualize what [TS]

  this question really is the thing I mean [TS]

  I think this is a problem that many [TS]

  people had too many people were trying [TS]

  to find this to be like a real [TS]

  scientific survey that I was attempting [TS]

  to conduct it was just a pure thing of [TS]

  like if somebody said to you you can [TS]

  never sleep again would you take it that [TS]

  was a lot one to know is like is the [TS]

  idea of do our listeners feel like they [TS]

  enjoy sleep I guess is maybe a better [TS]

  way to phrase the question yeah enjoy it [TS]

  so much that they would never give it up [TS]

  that's kind of it but Mike I was looking [TS]

  for this is like if you have a [TS]

  conversation or someone [TS]

  says like Oh what superpowers would you [TS]

  want you have to get out the like the [TS]

  lawyer [TS]

  yes alt about what the details are of [TS]

  the superpower because it really matters [TS]

  like I'm gonna belitz like okay well [TS]

  yeah let me we need to go through a few [TS]

  things here as like well when the heat [TS]

  death of the universe arrives like am I [TS]

  still around because I'm invulnerable [TS]

  like well then I don't want you're just [TS]

  like you need to get out the piece of [TS]

  paper here and so when you say you don't [TS]

  need to sleep is like okay well do I [TS]

  live the same amount of time and my [TS]

  lifespan has just increased a third or [TS]

  am I still counting down the same number [TS]

  of hours like this this really matters [TS]

  just just take it as it was all it was [TS]

  it was just a simple question anyway I [TS]

  know now I've learned a lesson because [TS]

  the reddit thread is full of people [TS]

  asking me for raw clarifications no [TS]

  there's no rules everybody like they [TS]

  though I wasn't trying to set up a world [TS]

  for you you can't answer the question [TS]

  without understanding the rules yes well [TS]

  I mean it was meant to just be like [TS]

  really like a litmus test a gauge like [TS]

  just just a very rough idea was all I [TS]

  was looking for but you really found out [TS]

  is that there's there's two kinds of [TS]

  listeners the kind of listeners who [TS]

  don't care and the kind of listeners [TS]

  like me who get out the rulebook and [TS]

  they're like okay well now tell me where [TS]

  on this D&D chart this is going to [TS]

  follow right what do you mean by the [TS]

  word chaos right that's that's what you [TS]

  discovered oh do you know what I can [TS]

  actually see a delivery driver outside [TS]

  my window go go get it a try and shout [TS]

  go get him go run I don't know if he's [TS]

  gonna make it guys I don't think you [TS]

  listeners can hear it [TS]

  I just heard mic through my headphones [TS]

  yelling at the delivery driver to go get [TS]

  his attention let's see what happens I'm [TS]

  sure this is very dramatic for you [TS]

  listeners I'm I'm sure you're all very [TS]

  invested in whether or not Mike is [TS]

  getting his watches today doesn't sound [TS]

  good doesn't sound good I don't believe [TS]

  him [TS]

  I didn't sound it didn't sound good when [TS]

  you were coming back sitting outside the [TS]

  window he's like nah 62 like whatever [TS]

  anyway alright now that you're back Mike [TS]

  tell me the results of this sleep survey [TS]

  that made no logical sense at all when [TS]

  you really went just ask people do you [TS]

  like sleep yes or no for the whole time [TS]

  from the the beginning of the survey to [TS]

  now it was around 60% to 40% and that [TS]

  that's 60 percent people would say I [TS]

  wouldn't want to sleep and 40 percent of [TS]

  people said that they would sleep and [TS]

  even though so many people required [TS]

  rules there there were many thousands of [TS]

  people that filled out the survey [TS]

  without clurel clarifications and [TS]

  basically my hypothesis that I had in my [TS]

  mind came true which was that given the [TS]

  chance most of our listeners would [TS]

  prefer to use that time for something [TS]

  else [TS]

  other than sleeping that was kind of all [TS]

  I wanted to know really but for whatever [TS]

  reason IVA I phrased it badly or like [TS]

  just this isn't the type of question [TS]

  you're allowed to ask people I don't [TS]

  know who those people are who filled out [TS]

  yes they'd go without sleep without [TS]

  doing the rules clarification that's [TS]

  it's like wishing with a genie you know [TS]

  without getting out the rules as well so [TS]

  I mean well you're gonna get out buddies [TS]

  forever that you didn't ask for if you [TS]

  do that this is one of those monkey pour [TS]

  type situations that's all it is you [TS]

  know you say you can't sleep well well [TS]

  that means you lose your eyelids and [TS]

  like ends up being but like there's a [TS]

  bad situation in there somewhere [TS]

  but that's not what I was looking for [TS]

  but that's what I think most people in [TS]

  our reddit thread we're expecting was [TS]

  gonna happen but it was a simple [TS]

  question I feel like you got a you got a [TS]

  real bucket full of internet right there [TS]

  Mike that's what I got I got a couple of [TS]

  pistols of internet thrown at me over [TS]

  over a couple of weeks and you know what [TS]

  as well this is I know this is gonna be [TS]

  one of these things it's gonna come back [TS]

  to me forever this is gonna be one of [TS]

  those things that in four years time I [TS]

  will still be getting questions about [TS]

  clarifications of the rules of the sleep [TS]

  no sleep survey that'll teach you no [TS]

  more surveys Mike Wow yeah [TS]

  no most no more surveys I'm not gonna [TS]

  say that though because I might have [TS]

  surveys in the future [TS]

  but next time I do a survey I'm at least [TS]

  gonna know what I'm letting myself in [TS]

  for instead I'll do a survey I'll ask [TS]

  the people if they want surveys but but [TS]

  what kind of survey is great this [TS]

  episode of cortex is brought to you in [TS]

  part by our friends at hover building [TS]

  your online identity has never been more [TS]

  important and with hover you find the [TS]

  domain that shows the world who you are [TS]

  what you're passionate about and what [TS]

  you're building every single project I [TS]

  have ever started I think one of the [TS]

  very first things that I do is go to [TS]

  hover comm and check for domain names [TS]

  when we were naming the name of our [TS]

  company when we were coming up with the [TS]

  name relay FM we went through lists and [TS]

  lists of ideas that we had and one of [TS]

  the reasons that we decided to call our [TS]

  company relay FM is because the domain [TS]

  was available that's how important it is [TS]

  in today's world for you to have the [TS]

  name of the thing that you want to make [TS]

  you want to be able to protect the [TS]

  identity and that's where hover comes in [TS]

  I think about like myself I have Mike [TS]

  Hurley dotnet Mike Hurley com [TS]

  I have funny joke URLs like Mike was [TS]

  right calm [TS]

  I have jokes that I play on friends of [TS]

  mine and I buy the URLs for them because [TS]

  it's part of who I am online people know [TS]

  what these things are and we find some [TS]

  fun in it together if you want to put [TS]

  your idea out into the world you need a [TS]

  domain name for it it is that simple the [TS]

  thing that's great about hover is that [TS]

  they allow you to keep your domain [TS]

  separate from your hosting so you never [TS]

  have to get stuck with a hosting service [TS]

  that doesn't meet your needs I love that [TS]

  hover has a best-in-class support team [TS]

  if I've ever needed help with anything [TS]

  I've just sent them an email and they [TS]

  get back to me and it's super simple [TS]

  they have over 400 domain name [TS]

  extensions to choose from as well [TS]

  including all of the classics and fun [TS]

  niche extensions it's how I'm able to [TS]

  get comms dot FM's and even dot pizza if [TS]

  I want to if you want to show the world [TS]

  what you're passionate about hover is [TS]

  there to help you make the first step [TS]

  head to hover.com slash cortex and [TS]

  you'll get 10% off your first purchase [TS]

  I want to thank hover for their support [TS]

  of this show and for helping me name the [TS]

  things that I care about ok so one of [TS]

  the reasons that I've struggled to sleep [TS]

  is that I decided to take on a project [TS]

  tied to the busiest part of my year [TS]

  which was to record an audio book close [TS]

  friend and colleague of mine mr. [TS]

  Federico vtg he runs a website called [TS]

  Mac stories and Mac stories is focused [TS]

  on technology mostly around Apple [TS]

  whether it's iOS devices Mac's I kind of [TS]

  stuff they talk about these types of [TS]

  things we spoken about Federico a lot on [TS]

  this show because he's very good at [TS]

  working on the iPad workflow and things [TS]

  like that he writes a very in-depth and [TS]

  interesting iOS review every year so he [TS]

  was working on one for iOS 11 where he [TS]

  goes into detail about all of the [TS]

  different features and facets of iOS 11 [TS]

  the update and the released Apple put [TS]

  out I would say that [TS]

  Federico's review is the definitive [TS]

  review yes iOS 11 yep because he [TS]

  explores and talks about everything that [TS]

  is coming into it and it's really great [TS]

  you can pick it up you can read parts of [TS]

  it [TS]

  Federico's reviews are longer than the [TS]

  types of things that I would usually [TS]

  read I think I've said on this show many [TS]

  times like I don't like to read like I'm [TS]

  not a big reader I'm not a big reader I [TS]

  struggled to keep focus and attention on [TS]

  reading books I like to listen to books [TS]

  I like audiobooks you know any book that [TS]

  we've read for the book clubs all that [TS]

  sort of stuff I I do in audio versions [TS]

  which I have mentioned I think serves [TS]

  you poorly for some of the books that we [TS]

  have read but I can't imagine redo some [TS]

  of those books that became what a scam [TS]

  yeah but that's the thing is I would pay [TS]

  no attention to it and give up if I had [TS]

  to read like I would give up they would [TS]

  it just never would have worked so I [TS]

  have spoken to Federico a few times [TS]

  about like you know why don't you have [TS]

  an audiobook version of your review like [TS]

  I would love that [TS]

  it would be an easier way for me and I'm [TS]

  sure many other people to consume the [TS]

  content and we spoke about this for a [TS]

  couple of years and then I ended up [TS]

  putting my money where my mouth is and I [TS]

  recommend it to be the person that would [TS]

  do it who we agreed upon it and I did it [TS]

  and it was like 35 hours of work but I [TS]

  narrated produced edited mastered an [TS]

  audio book for Federico's iOS 11 review [TS]

  and it's 5 hours and 22 minutes long [TS]

  in total and it's available now you can [TS]

  buy it there'll be links in the show [TS]

  notes if you're interested I think it's [TS]

  a really good way of consuming it if you [TS]

  like podcasts and want this type of [TS]

  information then go for it the reason [TS]

  I'm bringing this up today is because [TS]

  there are a couple of things through [TS]

  this whole process that were interesting [TS]

  to me the first of them being deadlines [TS]

  and bosses because I've not really had [TS]

  either of those things imposed on me in [TS]

  a while oh don't you think but this the [TS]

  the all of the shows that you do art are [TS]

  deadlines like I think of you as [TS]

  imposing deadlines upon me with regards [TS]

  to this show like the podcasts are [TS]

  deadlines yeah I imposed deadlines and [TS]

  other people know but not me I choose [TS]

  the deadlines right like I choose them [TS]

  the over the deadlines that I have these [TS]

  days at deadlines that I choose the [TS]

  deadlines for this will not chosen by me [TS]

  I mean in some instances they were [TS]

  chosen by Apple like whenever Apple [TS]

  wants because we don't know when iOS 11 [TS]

  is gonna come out until like a week [TS]

  before it comes out I always forget that [TS]

  for some reason I in my head I'm always [TS]

  thinking that that that is and that the [TS]

  release date is announced at WWDC but it [TS]

  isn't so there is like a time frame that [TS]

  you can work to but so like there are [TS]

  these issues where like we didn't know [TS]

  when it was gonna come out so there was [TS]

  like this deadline being set by the [TS]

  universe and then you know also in [TS]

  working with Federico like I'm working [TS]

  for him I'm producing this book for him [TS]

  he will put deadlines on me if like this [TS]

  is when I'm gonna need it like they can [TS]

  announce it on this date but I'm still [TS]

  gonna need it X amount of time before [TS]

  that so that was interesting yeah that [TS]

  there's there's some amount of you need [TS]

  to have it ahead of time yet to get it [TS]

  ready to actually go up and I had like a [TS]

  real boss right I had someone setting [TS]

  the tasks I had someone providing me [TS]

  with the material they would set [TS]

  deadlines they would make approvals and [TS]

  request me to make changes I have not [TS]

  done something like this in a very long [TS]

  time how did you feel about having a [TS]

  boss like are you going to badmouth your [TS]

  boss on the podcast he was no it was [TS]

  fine because it was also it's a [TS]

  collaborative thing right but there were [TS]

  parts of it that [TS]

  reminded me of having a bus and working [TS]

  in a process because you know like they [TS]

  would give me something I would make [TS]

  something out of it and they would be [TS]

  like are you gonna change this word you [TS]

  got to reread this sentence you haven't [TS]

  done this in the right way like this is [TS]

  what it was like when I was writing [TS]

  advertising copy at the bank right like [TS]

  that's that was this process and it's [TS]

  been a really long time since I've done [TS]

  it and it was very interesting it was [TS]

  illuminating for me illuminating how it [TS]

  was both better and worse than I [TS]

  expected in its own weird and [TS]

  interesting ways right like I have [TS]

  worked for myself for long enough which [TS]

  makes me believe that I could never work [TS]

  for anybody ever again but like it was [TS]

  fine like it wasn't a problem for me to [TS]

  be told what to do yeah like okay you [TS]

  you say that but I think this is such a [TS]

  different situation because you [TS]

  essentially talk to yourself into doing [TS]

  this right [TS]

  you really bullied your way into a job [TS]

  or like there needs to be an audio book [TS]

  version there needs to be an audio book [TS]

  yeah yeah eventually like so I'm gonna [TS]

  make an audio book for it I don't think [TS]

  this is this is a normal boss employee [TS]

  relationally it's not well that's why [TS]

  I'm saying it's like it's better and [TS]

  worse right because like the better part [TS]

  is that oh it was fine and the worst [TS]

  part is realizing that all maybe it's [TS]

  true all along and I actually can't do [TS]

  anything that people tell me right but [TS]

  like just the idea of the process when [TS]

  we sought it out like I was thinking [TS]

  like oh I'm gonna be a real diva here be [TS]

  like nobody can tell me how to pronounce [TS]

  things differently like you know like I [TS]

  do them my way that like I know what to [TS]

  do here but then when they would hand [TS]

  things to me and be like oh you should [TS]

  change this because of this it was like [TS]

  okay you know that makes sense right so [TS]

  it was it was interesting it was [TS]

  illuminating to me in the instance of I [TS]

  was able to break out of my own ego and [TS]

  actually work with people in this way [TS]

  which is different to how I work because [TS]

  like in my mind it's like oh I'm the [TS]

  professional here right like I know what [TS]

  I'm doing but I was still able to [TS]

  receive criticism and feedback in a way [TS]

  that I was concerned that I might not be [TS]

  able to because I've been out of this [TS]

  world for so long who [TS]

  so it that was an illuminating thing for [TS]

  me which I found to be very useful to [TS]

  know at least like for future projects [TS]

  and stuff like that right like that I am [TS]

  aware of the fact that I am able to take [TS]

  on this type of feedback and make [TS]

  changes like it was it was useful for me [TS]

  to know that I have not completely lost [TS]

  those skills when I was concerned that [TS]

  maybe I would have who because for all [TS]

  of my projects like I tend to be the [TS]

  final say on most of them or at least if [TS]

  I'm not final I feel like I have as much [TS]

  say as everybody else because it's a [TS]

  collaborative effort but this really was [TS]

  a project that I was turning in you know [TS]

  like this was somebody else's work that [TS]

  I was just reading like I am merely a [TS]

  method of delivery you're a cog in the [TS]

  machine like that that you are and if [TS]

  there were changes that I felt should be [TS]

  made because they sound better to read [TS]

  that kind of thing I had to confirm them [TS]

  with the person whose work I was [TS]

  attempting to change right like this [TS]

  wasn't I didn't have like complete [TS]

  agency in this as I do in my other work [TS]

  and so it was an interesting experience [TS]

  in that way of becoming a cog in a [TS]

  machine again like I was part of a team [TS]

  producing a thing but it wasn't my [TS]

  original work mm-hmm [TS]

  so it was a very different thing which [TS]

  felt a lot more like being part of a job [TS]

  again because that was what it was like [TS]

  I was flexing those muscles again like [TS]

  the creative work that I would put [TS]

  together for a piece of mail that went [TS]

  through somebody's letterbox the artwork [TS]

  I didn't make that it wasn't my idea [TS]

  somebody in a design agency made the [TS]

  artwork I just approved it and turned it [TS]

  into a thing and put it through where it [TS]

  needed to go right like it was very much [TS]

  like that again and it was just [TS]

  surprising to me that in that instance [TS]

  like that was a thing that I was able to [TS]

  still deal with work with and be happy [TS]

  with so it was it was illuminating to me [TS]

  because I wasn't sure when I want [TS]

  took this project what it was gonna be [TS]

  like to be a part of a thing which I [TS]

  don't really have much control over hmm [TS]

  are you going to give up relay and go [TS]

  back to the bank yeah that's well I'm [TS]

  that is what I'm building to here as I [TS]

  was wondering is if you found you've [TS]

  missed it and you want to go back to the [TS]

  bank I didn't miss it I didn't miss it [TS]

  in that way right mm-hmm it was an [TS]

  interesting learning experience for me [TS]

  but this isn't how I want to do my work [TS]

  like in every single day of my life it [TS]

  was exhausting to produce this thing [TS]

  because it felt completely different to [TS]

  podcasting in a way that I wasn't [TS]

  expecting well I mean you know you [TS]

  mentioned everybody having to check with [TS]

  the original author if you want to [TS]

  change the wording of anything because I [TS]

  mean this is this is a thing with the [TS]

  written word that it totally sounds [TS]

  different when you speak it aloud and [TS]

  there's lots of ways that people write [TS]

  and read things that are totally fine [TS]

  when they're being written in and read [TS]

  that if you actually say it out loud is [TS]

  is awkward like I don't know what what [TS]

  Federico's writing process is like but [TS]

  I'm gonna I'm gonna guess he probably [TS]

  doesn't have an outloud draft and so [TS]

  then you are you are the person who is [TS]

  doing the outloud draft and you need to [TS]

  check with him and I just I happen to [TS]

  know that with that when um when [TS]

  companies Commission the audio books [TS]

  versions to be made like they do like to [TS]

  have the author's read it if if the [TS]

  author has a reasonable enough voice but [TS]

  one of the other reasons why they like [TS]

  to have the author read it is because it [TS]

  closes that loop of the author can then [TS]

  in the recording booth live just make [TS]

  the changes to say like I know it is [TS]

  better if I just say it this way and [TS]

  they don't need to confirm with anybody [TS]

  because like we have the author right [TS]

  here he's the guy reading the book right [TS]

  now but but you could not do that when [TS]

  you're actually recording the thing and [TS]

  I think it's like I imagine it's got to [TS]

  be pretty tiring to read read [TS]

  loud long stretches of something that [TS]

  somebody else has written like a thing [TS]

  that is not in your authorial voice or [TS]

  is not the way you would say things it's [TS]

  tricky because you're constantly in the [TS]

  mindset of knowing it's not you who and [TS]

  the presentations different the way that [TS]

  I'm talking now is just coming out of my [TS]

  brain right so like the things that I'm [TS]

  saying and the way that I pitch my voice [TS]

  and all that sort of stuff it's just the [TS]

  way that somebody naturally speaks like [TS]

  you know like the way that your voice [TS]

  takes a little rhythm that it takes and [TS]

  goes up and down here and there it's way [TS]

  harder to do that sort of stuff when the [TS]

  words were already created because you [TS]

  can either read them through and [TS]

  practice it a bunch of times well you do [TS]

  what I did where it's like well I'm just [TS]

  reading it and if it doesn't sound right [TS]

  I'll go back and fix it where like I'll [TS]

  say something with like I don't [TS]

  summarize so read it again read it again [TS]

  read it again and then there's like [TS]

  words that all of a sudden like you just [TS]

  not in your mouth anymore [TS]

  like this sentence of three four or five [TS]

  words that somehow is impossible for you [TS]

  to say [TS]

  and it's like why is this happening to [TS]

  me this you know it's tiring it's tiring [TS]

  work because you are your brain is [TS]

  working at a completely different rate [TS]

  because like as I'm talking to you right [TS]

  now I'm like looking around and I'm [TS]

  looking at a document in front of me and [TS]

  there are just like things that [TS]

  happening in it it helps kind of just [TS]

  focus my mind because there's all this [TS]

  stuff and I can talk and make silly hand [TS]

  gestures but like I'm looking at this [TS]

  page and I'm just reading the words on [TS]

  this page and it is like a it is a very [TS]

  very different experience in a way that [TS]

  I wasn't quite expecting it to be and [TS]

  like the way that it made me feel like [TS]

  me and you will sit here for like three [TS]

  four hours like three or four hours and [TS]

  we'll record this show I would sit in [TS]

  front of the microphone for 45 minutes I [TS]

  felt like I was gonna pass out okay so [TS]

  I've never done audio book but I think [TS]

  the closest like I'm realizing as you're [TS]

  talking that is my experience is doing [TS]

  the ads for the podcast well I thought [TS]

  you were gonna say like doing the [TS]

  scripts for your YouTube videos that's [TS]

  probably what it's closed [TS]

  to nobody that that's different because [TS]

  that that is a thing that is in my voice [TS]

  that is also designed to be written out [TS]

  loud yeah okay the reason why I'm saying [TS]

  the ads is because like I have to [TS]

  concentrate so hard when I'm doing the [TS]

  ads and part of that it part of that is [TS]

  it like hearing you describe doing the [TS]

  audiobook it'sit's the same thing that [TS]

  it's like when we're talking the words [TS]

  just happen like if you if you pay [TS]

  attention you don't even really know how [TS]

  you talk or how sentences are formed in [TS]

  your head like it just kind of comes out [TS]

  and you're talking or like or like you [TS]

  say as I'm talking to you right now I'm [TS]

  moving my hands even though you're not [TS]

  here to see that I can hear you moving [TS]

  your hands even it's it's just part of [TS]

  how conversation occurs but reading a [TS]

  thing that has been written for you to [TS]

  read is just it's just more different [TS]

  and so yeah a guy I always find it's [TS]

  like wow like the ads really take a lot [TS]

  of mental focus that and that this is [TS]

  exactly the reason it's the same thing [TS]

  you're going through with the audiobook [TS]

  that it's because it is not in your [TS]

  voice because it's a sentence that might [TS]

  not have been read aloud by the person [TS]

  who's originally writing it it's just [TS]

  it's a different experience so I'm [TS]

  thinking like if I if I was in a [TS]

  situation where we said like hey you [TS]

  know what we're gonna do we're gonna [TS]

  record all of the year's cortex adds in [TS]

  advance in one go in an hour [TS]

  I feel like I would I would be [TS]

  thoroughly drained by the end of that so [TS]

  I can easily see that when you're doing [TS]

  the audiobook you know a 45-minute [TS]

  stretches like as far as you would want [TS]

  to go before taking taking a break I'm [TS]

  really curious to know how long like a [TS]

  real professional audiobook narrator [TS]

  goes for I can't even imagine it [TS]

  honestly like I can't uh the most I [TS]

  could do was an hour at a time and I [TS]

  would have to take a break mm-hmm like [TS]

  if I would sit and talk for an hour and [TS]

  that's like you know I'm not like [TS]

  speaking constantly for that hour you [TS]

  know if for every minute maybe I was [TS]

  taking ten seconds right like you know [TS]

  that I would take like maybe a couple of [TS]

  minutes here and there to like just [TS]

  relax and [TS]

  like take a drink of water and just like [TS]

  go over things in my head and just like [TS]

  getting ready to start speaking again [TS]

  but if I would do that process for more [TS]

  than an hour like I just couldn't do it [TS]

  anymore like I just have to get up and [TS]

  walk away it was a it was a very [TS]

  interesting and illuminating process I [TS]

  wasn't expecting it to be as hard as it [TS]

  was to do like it just it was it was a [TS]

  surprise to me I thought that it was [TS]

  like I'd do this all the time like this [TS]

  is no problem I speak for a living like [TS]

  it's fine my what my throat was getting [TS]

  hoarse that doesn't happen to me like we [TS]

  will finish today and I'll be fine [TS]

  but I would spend a day maybe recording [TS]

  like three or four hours for that day [TS]

  and I could barely talk in the evening [TS]

  there were just so many things about [TS]

  this process that were surprising to me [TS]

  in that way that it was like oh I just [TS]

  think I have to be able to transfer my [TS]

  skills it won't be a problem but a lot [TS]

  obviously it was easier for me because [TS]

  anywhere let the Edit was fine right [TS]

  like I could edit things together no [TS]

  there are points where like two halves [TS]

  of one word or two completely different [TS]

  times would be speaking right like no [TS]

  one would ever know cuz like I've just [TS]

  gotten good at that over time that that [TS]

  was easy to do yeah that that's a more [TS]

  direct transfer of skills but I was [TS]

  expecting there to be a greater transfer [TS]

  of skills for the speaking part than [TS]

  there was obviously there are a lot of [TS]

  things all right like I can present [TS]

  things to people in a way that they can [TS]

  understand because I'm used to speaking [TS]

  and enunciate thing right like that is a [TS]

  thing that I have built that's a skill [TS]

  that I've built but it was just [TS]

  surprising to me how taxing it was to [TS]

  speak for long periods of time in that [TS]

  way now for all these screenshots that [TS]

  Federico includes in his review did you [TS]

  paint a word picture for the people [TS]

  right so this is part of it how do you [TS]

  do that right these were things that I [TS]

  had to do or like every time something [TS]

  is in parenthesis now you have to use [TS]

  the parenthesis voice everybody knows [TS]

  like the parenthesis voice you use when [TS]

  you're talking I use that voice but when [TS]

  you come back on the other side of it if [TS]

  it's not written to be done that way [TS]

  it's really tricky and like so there [TS]

  were stuff that I had to move around [TS]

  there or there were times when Federico [TS]

  would include a stir [TS]

  a small string of code mm-hmm how do you [TS]

  read that in a way that makes any sense [TS]

  to people you read it in a computer [TS]

  voice you have to pretend that you're a [TS]

  robot [TS]

  in that loop yeah that's exactly right [TS]

  and as string exactly you have to you [TS]

  have to be the snella Tron for a moment [TS]

  there and read it like that yeah it was [TS]

  stuff like that was very tricky and so I [TS]

  think that's part of it is that like I [TS]

  had to pay complete attention to every [TS]

  word that I was reading in case there [TS]

  anything like that was gonna happen [TS]

  so like the attention as well I think is [TS]

  what added to the fatigue like it was [TS]

  just a complete like you must focus you [TS]

  know and I expect a lot of the way as [TS]

  the audiobook readers get around a lot [TS]

  of this stuff is spending a lot of time [TS]

  reading the text beforehand I didn't [TS]

  have time to do that yeah well actually [TS]

  when you just said that I'm just I was [TS]

  just wondering [TS]

  because I mean again Federico's reviews [TS]

  it's a lot of words like do you know how [TS]

  many what the word count was for the [TS]

  book in the end I don't know off the top [TS]

  of my head no it's gonna be like like [TS]

  they are novella sizes I think we can we [TS]

  can fairly say but I I'm just realizing [TS]

  though that it's it's not like he's not [TS]

  like he's just gonna finish the book on [TS]

  on one particular day and then hand it [TS]

  to you and it has to like yeah I think [TS]

  there's not going to be enough buffer [TS]

  time but I mean when he thinks the [TS]

  review is finished because the review I [TS]

  know is being like tinkered with until [TS]

  the absolute last possible second so I'm [TS]

  I'm gonna guess that you must have [TS]

  gotten segments as it's gone along like [TS]

  this segment is close enough just go [TS]

  yeah that was how we decided to do it [TS]

  like there would be chapters that could [TS]

  be completed in advance and I was just [TS]

  completing each chapter as they were [TS]

  coming to me but it was a short period [TS]

  of time right like the ones that were [TS]

  done early they were done in like early [TS]

  August mm-hmm because they were easy to [TS]

  do they were done but then there was a [TS]

  bunch that were done within a week to [TS]

  ten fourteen days of the thing being [TS]

  released so there was a real time [TS]

  pressure [TS]

  took having everything done so with me [TS]

  also trying to work my usual life at the [TS]

  busiest time in my working year right so [TS]

  do so during hi iPhone season when your [TS]

  life is the busiest it's going to be you [TS]

  also decided to add in another 35 hour [TS]

  project [TS]

  yeah just on top of that for funsies so [TS]

  there wasn't enough time for me to sit [TS]

  and read the entire thing multiple times [TS]

  before I read it so I had to read [TS]

  everything as it was happening and would [TS]

  make changes as I need it to right like [TS]

  so I expect that one of the ways that it [TS]

  is less mentally taxing is by having [TS]

  already gone through it and having the [TS]

  text in your mind in some way because [TS]

  you probably then need to think less [TS]

  about what you change and what you don't [TS]

  and how you present things because like [TS]

  I know that there is a part of my brain [TS]

  that is able to capture this stuff [TS]

  because when I edit this show four or [TS]

  five days sometimes after we've recorded [TS]

  it my brain knows the parts that need to [TS]

  be taken out without me knowing it [TS]

  we'll get to a section and I'll be like [TS]

  I'm gonna cut this part or like there's [TS]

  a part where I'm like oh I know I every [TS]

  say this in a moment in a in a clearer [TS]

  way yeah so I'm just gonna cut that but [TS]

  I don't actively remember these things [TS]

  I don't note them down but it's just [TS]

  floating around somewhere in my brain so [TS]

  I'm confident that if I would have been [TS]

  able to sit and read that book in [TS]

  advance it would have been easier for me [TS]

  to record it mmm but I didn't have the [TS]

  luxury of that time because the deadline [TS]

  was any time you're is like you you were [TS]

  doing just-in-time audio book production [TS]

  that was it yep that was audio book on [TS]

  demand so it was it was interesting for [TS]

  that as well as like I don't have that [TS]

  in my life like if there is a deadline [TS]

  and I can't meet there are steps that I [TS]

  can take to change it there was nothing [TS]

  that we could do about this if it was [TS]

  ever gonna happen it had to be on that [TS]

  day right and so yeah that was [TS]

  interesting as well the other part of [TS]

  this [TS]

  which I've never done before was [TS]

  answering the question of how much [TS]

  should I pay you for this do you mean [TS]

  how much are you Mike going to charge [TS]

  for the production of the book [TS]

  for the production of the book [TS]

  yeah so you know Federico asked me a [TS]

  question like how much should I pay you [TS]

  mm-hmm I didn't know how to answer that [TS]

  question well Mike happen to you haven't [TS]

  you spent a bunch of time tracking your [TS]

  time yes you know exactly what what your [TS]

  dollar value was worth every hour every [TS]

  subtlest yes and that was how I actually [TS]

  ended up coming to the figure ah right [TS]

  is I had a rough idea of what I believed [TS]

  my hours worth but the other thing is I [TS]

  didn't know how long it was gonna take [TS]

  me yeah that's the other problem [TS]

  I didn't know what was fair I didn't [TS]

  know how good it was gonna be or if [TS]

  anyone would even want to listen to it [TS]

  it's like all of these questions going [TS]

  around in my mind is like so really I [TS]

  didn't know how much money to to charge [TS]

  now [TS]

  I picked a number we agreed upon the [TS]

  number I didn't want to go too high [TS]

  right cuz it went to it felt like if I [TS]

  go too high and this sucks [TS]

  like this guy's one of my best friends [TS]

  like I don't want to you know like there [TS]

  were there were so many things in [TS]

  writing on this decision that made it [TS]

  really tricky hmm I actually we ended up [TS]

  on an amount of money that I think was [TS]

  fine for my time it actually ended up [TS]

  being pretty much exactly what I [TS]

  consider my hourly rate to be for the [TS]

  amount of time like the amount of hours [TS]

  that it took me to put this thing [TS]

  together but I had no idea that was [TS]

  going to be the case when I set out on [TS]

  the project so it was an interesting [TS]

  experience for me and like somebody [TS]

  saying to me or how much should I pay [TS]

  you for this and then I had to like way [TS]

  up a bunch of factors that didn't have [TS]

  any monetary value to them to pick out [TS]

  an amount [TS]

  hmm yeah I mean you've got a couple [TS]

  things here because yes of course this [TS]

  is this is where you do have the [TS]

  complication of you you're working with [TS]

  someone who is also a friend which [TS]

  always makes things harder interesting [TS]

  makes them you're interesting and we [TS]

  could say interesting but it's like or [TS]

  perhaps less clear right is job is [TS]

  another way to put it right it's it's [TS]

  the waters are a bit more muddied [TS]

  because like it's it's always tricky to [TS]

  separate out these these kinds of things [TS]

  and and yeah like you said you don't [TS]

  know how much it's how much it's it's [TS]

  going to like how many hours you're [TS]

  gonna be putting into this this kind of [TS]

  thing you're you're describing hard [TS]

  the problems which in some sense where [TS]

  you as you as the cog in the machine in [TS]

  theory don't really have to worry about [TS]

  the market demand for this product right [TS]

  that like that is the burden that the [TS]

  employer should be taking on and should [TS]

  be he's like he's making a calculation [TS]

  that people will want to buy it and he's [TS]

  paying it for you but but like you as [TS]

  someone who also was running a business [TS]

  can't help but be running that side of [TS]

  the equation in your head so I can see [TS]

  why it's like a very hard thing to [TS]

  figure out what is it that you actually [TS]

  want to charge and in the end for this [TS]

  thing but I'm glad that you came to what [TS]

  you think was a fair price yeah I think [TS]

  it ended up working out okay right like [TS]

  I didn't feel like I was paid not enough [TS]

  or too much mm-hmm but it at the time [TS]

  when we were setting that price I have [TS]

  no idea what that was gonna end up [TS]

  looking like I also do know that like [TS]

  even though I feel like it was a fair [TS]

  price I would have to change that price [TS]

  in the future well at the very least you [TS]

  know you see it what came to out to be [TS]

  what your hourly rate is but but it like [TS]

  this is one of the things when people do [TS]

  time tracking and figure out what their [TS]

  hourly rate is your hourly rate is also [TS]

  like you're kind of like your break-even [TS]

  rate because it's really it's a question [TS]

  of opportunity cost of this is how much [TS]

  you make per hour working on your own [TS]

  things and so it's the it's the [TS]

  break-even rate for any other project [TS]

  yeah and also do you know what that is [TS]

  it's not the same amount of money that [TS]

  is my hourly rate for doing what I'm [TS]

  doing right now mm-hmm I don't know what [TS]

  my hourly rate should be for audio books [TS]

  because audio books are harder to make [TS]

  them podcasts right yeah and yet and [TS]

  that that's a thing that you have to you [TS]

  have to factor in as well is it [TS]

  certainly sounds like if you spent the [TS]

  morning working on audiobooks that would [TS]

  dramatically limit the number of [TS]

  podcasts you could probably schedule in [TS]

  the remainder of that day Eve so you [TS]

  would you wouldn't want to have three [TS]

  hours of audio books followed [TS]

  immediately by three different shows I'm [TS]

  gonna guess what cuz like I was [TS]

  squeezing this in places that I don't [TS]

  want to work as well right it was going [TS]

  in the weekends it was going in the [TS]

  evenings like I was consumed by this [TS]

  project for a period of time so like all [TS]

  of this lens into like would what would [TS]

  I [TS]

  do it again and if I do how would that [TS]

  look like right and yeah I mean well one [TS]

  who knows if I'm ever gonna get the [TS]

  opportunity again right it's my beer [TS]

  fairy because I don't plan for that guy [TS]

  again nobody knows so you know but but [TS]

  it was in it was an interesting it was a [TS]

  very interesting project it was [TS]

  illuminating because I think this is the [TS]

  first thing that I have done which has [TS]

  not been a podcast since I became [TS]

  self-employed I can't think of any other [TS]

  work that I've completed for to be paid [TS]

  for during this period of time so it was [TS]

  illuminating to me to see that to see [TS]

  what that see what that process would be [TS]

  like that to have that feeling of [TS]

  producing something different mm-hmm I [TS]

  think I just like making podcasts great [TS]

  so you're not gonna you're not gonna [TS]

  spin up an audio book production house [TS]

  on the side and I have no interest in [TS]

  doing this for anybody other than [TS]

  Federico like if he asked me to do it [TS]

  again I have no doubt that we could come [TS]

  to an agreement that we both be really [TS]

  happy with and I would do it again [TS]

  because on the whole like I'm happy that [TS]

  I have this thing that I've made because [TS]

  I think that it's good I think people [TS]

  and I've heard from a lot of people that [TS]

  have enjoyed it and you know like I [TS]

  wanted to make this because it would [TS]

  help people like me that want to consume [TS]

  something but struggle with it and there [TS]

  has been an interesting side effect of [TS]

  hearing from people that for whatever [TS]

  reason are unable to read this but are [TS]

  now able to consume it in a way that [TS]

  they can actually get the information [TS]

  when they've always wanted to but [TS]

  couldn't that's been like a really nice [TS]

  side effect of this but that doesn't [TS]

  mean that I want to turn this into a [TS]

  business you know like these are the [TS]

  reasons why given the opportunity I [TS]

  would consider to do this again but it's [TS]

  not like well now I want to read every [TS]

  article that anybody ever writes and yes [TS]

  that's not a thing that I want to do but [TS]

  I now know I know know I have this [TS]

  feather in my cap like I know I can make [TS]

  an audiobook now and there are things [TS]

  that I would do differently if I was [TS]

  ever gonna do this again there were [TS]

  processes that I would have that are [TS]

  different but I don't consider this as [TS]

  part of my business so for audiobooks [TS]

  you [TS]

  only have eyes for TG that's what you're [TS]

  saying I think that might be true yeah [TS]

  mm-hmm all right well people should go [TS]

  check it out they should yeah there'll [TS]

  be links in the show notes III really [TS]

  think that this is a valuable resource [TS]

  if you work on iOS or do anything you [TS]

  just enjoy using iOS there's a lot of [TS]

  information in here there I know that in [TS]

  reading this book there were a bunch of [TS]

  things that I found out about an [TS]

  operating system that I've been using [TS]

  for three months and had no idea it [TS]

  could do because typically people don't [TS]

  spend six months of their life devoting [TS]

  themselves to a thing in the way to [TS]

  Federico does so yeah I think there's a [TS]

  lot of information that's interesting I [TS]

  think that it is well produced and so it [TS]

  is available for you to go and purchase [TS]

  if you would like to and I think that [TS]

  you should yeah if you say I always look [TS]

  forward to Federico's reviews of iOS [TS]

  like he just he does just do such a such [TS]

  a great job and I find the exact same [TS]

  experience of oh I've been on the beta's [TS]

  for several months and come across [TS]

  information that I did not know or like [TS]

  details of oh this is a way to do with [TS]

  thing a little a little more smoothly [TS]

  now that's why I say I feel like his [TS]

  reviews are really the definitive [TS]

  reviews so also like if you are [TS]

  interested in this kind of stuff like I [TS]

  highly recommend them and this year you [TS]

  can go listen to Mike read the audiobook [TS]

  version of this review listen to his [TS]

  sultry tones talk about high OS 11 the [TS]

  conclusion especially I put a lot into [TS]

  the conclusion the rule I put on my best [TS]

  conclusion voice I'm not sure where the [TS]

  conclusion voice sounds like I'll have [TS]

  to go listen to the conclusion to find [TS]

  out yeah [TS]

  the only way you're gonna know this [TS]

  episode of cortex is brought to you by [TS]

  Eero never think about Wi-Fi again arrow [TS]

  have created the dream Wi-Fi setup a [TS]

  fast reliable connection that you can [TS]

  get throughout your house even into the [TS]

  back yard and now is the best time to [TS]

  get started of arrow as they've just [TS]

  released their super slick second [TS]

  generation devices arrow have introduced [TS]

  their tribe and second generation model [TS]

  along with the arrow beacon allowing you [TS]

  to build a Wi-Fi system is perfectly [TS]

  tailored to your home the new [TS]

  second-generation arrow includes a third [TS]

  five gigahertz radio making it twice as [TS]

  fast as ever before [TS]

  that should do more than you ever could [TS]

  whatever your Wi-Fi needs arrow has the [TS]

  power to blanket your entire home in [TS]

  fast reliable Wi-Fi the arrow device [TS]

  sits flat on any surface you just plug [TS]

  it into the wall and you're ready to [TS]

  connect your arrow either with Ethernet [TS]

  or wirelessly the new hero also includes [TS]

  what's called a thread radio which lets [TS]

  you connect to low-power devices such as [TS]

  locks doorbells and more and they have [TS]

  the arrow beacon you just plug these [TS]

  directly into the wall and it'll expand [TS]

  coverage into any room you can add as [TS]

  many arrow beacons as you want [TS]

  throughout your house so long as you [TS]

  have just one regular arrow device and [TS]

  they even include a built in LED night [TS]

  light as well with an ambient light [TS]

  sensor look here's the thing with arrow [TS]

  you're gonna get Wi-Fi that's faster [TS]

  than you've gotten before because you [TS]

  get this distributed network it's what [TS]

  allows you to stay connected at high [TS]

  speeds no matter where you are in the [TS]

  house they have a great app that allows [TS]

  you to see what devices are connected [TS]

  which is really awesome so you just open [TS]

  it up and you can see oh I have this [TS]

  many devices and it also allows you to [TS]

  give people that come to your home codes [TS]

  so they could just get onto your Wi-Fi [TS]

  and against network really easily is so [TS]

  so cool it's so simple to set up the [TS]

  devices look great and they stay out of [TS]

  the way at home as well the new arrow [TS]

  system starts at 399 dollars for one [TS]

  second gen arrow and two beacons and [TS]

  that's everything you need to get [TS]

  started listeners of this show can get [TS]

  free overnight shipping to the US or [TS]

  Canada when you go to eurocom there's [TS]

  eer Oh calm and use the promo code [TS]

  cortex that's eurocom with the promo [TS]

  code cortex for free overnight shipping [TS]

  I want to thank ero for their support of [TS]

  this show and relay FM so great yeah we [TS]

  move on to what some people will [TS]

  consider to be the main event of this [TS]

  episode for good reason I want to talk [TS]

  to you about the iPhone mm-hmm so there [TS]

  are multiple iPhones we have the iPhones [TS]

  8 the 8 and the 8 plus and the iPhone 10 [TS]

  I want to know what you think about them [TS]

  I know you think this is going to be the [TS]

  main event but I actually actually don't [TS]

  have a whole lot of thoughts [TS]

  um it's not about I've long really say [TS]

  right it's about people just want to [TS]

  know including me because I don't even [TS]

  know what you think about these phones [TS]

  so like it's not like Gray's about to [TS]

  drop [TS]

  a bomb of knowledge on us always just [TS]

  like what do you think about them yeah [TS]

  well I mean this this is the first year [TS]

  in a long time where I didn't even watch [TS]

  the keynote live what uh y-yeah it's a [TS]

  long story that ends with I was in the [TS]

  foothills of Bavaria on a internet [TS]

  connection that was was being herded to [TS]

  me bit by bit on the back of sheep so I [TS]

  was I was not able to okay I was not [TS]

  able to watch it live I wasn't I wasn't [TS]

  even theoretically able to watch it [TS]

  until days later so this is an actually [TS]

  one keynote event that I have I have not [TS]

  seen I've only simply read articles [TS]

  later and then okay gone on to Apple's [TS]

  website to take a look at stuff yes if [TS]

  you've looked at the website though you [TS]

  know what you need to know right like [TS]

  the website really actually does a [TS]

  better way of displaying the product in [TS]

  the keynote video does because that's [TS]

  the point of it yeah it is it is a thing [TS]

  where I I sort of thought like I'll [TS]

  watch the keynote after but this is this [TS]

  is one case where watching it live is [TS]

  very fun watching it not live it's not [TS]

  yeah watching it not live I've become [TS]

  very aware of how to put this even when [TS]

  Apple is going fast there's a kind of [TS]

  very low information density in a [TS]

  keynote presentation that I think just [TS]

  mmm [TS]

  like I'll read some reviews and I'll [TS]

  look on the website and I'll get the [TS]

  information from there that I need to so [TS]

  that's that is how I have consumed the [TS]

  information about iPhone X and the other [TS]

  and there we go that's that's what I was [TS]

  really waiting for okay so we got that [TS]

  going on there's nothing I can do about [TS]

  it everybody I will say I wish it was [TS]

  called the iPhone X it's not what it's [TS]

  called if there was any question about [TS]

  what gray was gonna call it that [TS]

  question has now been answered so well I [TS]

  mean if you just read it that seems like [TS]

  the way it should be said well that's [TS]

  why I constantly stumble over myself now [TS]

  are you that now so this is this is a [TS]

  I feel like this is a kind of [TS]

  professional question are you going to [TS]

  on your cuz you because you Mike you're [TS]

  an actual professional tech person yep [TS]

  reviewing and talking about things [TS]

  all right I'm I just happen to do this [TS]

  show with you when we talk about tech [TS]

  but like this is this is literally your [TS]

  job yeah are you going to make the [TS]

  effort to call it iPhone 10 even though [TS]

  you must know in your heart of hearts [TS]

  that the vast majority of the human [TS]

  population will forever call this the [TS]

  iPhone X like you know that's going to [TS]

  be the case right yeah people that are [TS]

  unaware will call this thing the iPhone [TS]

  X forever mm-hmm like the I touch worse [TS]

  than that and and for more reason [TS]

  because it was never called the I touch [TS]

  like blue eye and then touch were never [TS]

  written together like rats just [TS]

  something that people said and they were [TS]

  wrong and I don't really know why that [TS]

  happened that people just forgot that [TS]

  the pod existed in between the middle of [TS]

  those two things but I was like it was [TS]

  too funny not to say but people would [TS]

  say it would dead serious I don't like [TS]

  that one so that one I do it's not I [TS]

  don't dislike it because it's wrong I [TS]

  just think that that sounds ugly i touch [TS]

  but the X it says it right like that is [TS]

  the letter X it's what it is right so I [TS]

  understand that people are going to call [TS]

  it the iPhone X it's why I keep calling [TS]

  it the iPhone X accidentally [TS]

  accidentally you could say no we could [TS]

  not say that I mean you could I'm not [TS]

  saying you would want to I'm just saying [TS]

  that you could say it if you wanted to [TS]

  but no it is the iPhone 10 and I will [TS]

  call it the iPhone 10 and I will [TS]

  endeavour to call it the iPhone 10 for [TS]

  as long as the Alpha intern exists [TS]

  because that's the correct pronunciation [TS]

  of the product like that's what it's [TS]

  called right you know that bad is what [TS]

  it is it's like I don't call it if fun [TS]

  right like I don't you know it's the [TS]

  iPhone right like I'd do my best to say [TS]

  it the way it's supposed to be said [TS]

  opposed to how it may look sorry I could [TS]

  not I was like I cannot parse what you [TS]

  think he liked it that was not [TS]

  registering in my brain mm-hmm but but [TS]

  I'm confused Mike because you save under [TS]

  lists right because I was correct like [TS]

  it's a it is a product made in Germany [TS]

  right it is fun to list right like that [TS]

  is what it is what was your other one [TS]

  you want to fig to Daoist choice I mean [TS]

  get me started on this gray because if [TS]

  you ask Siri things about todoist I have [TS]

  found in my tests Siri just wants to do [TS]

  it doesn't understand what to do it [TS]

  means and I have honestly had people [TS]

  tell me just say it like to diced I'm [TS]

  like oh it's come back to bite me that [TS]

  one right so there we go got that going [TS]

  for me so that's what Siri things so you [TS]

  you as a professional yeah going it [TS]

  you're gonna go for the iPhone 10 I'm [TS]

  gonna call it the iPhone 10 because [TS]

  that's the name right or like I was just [TS]

  curious like I just pulled up the Apple [TS]

  webpage because like obviously I know [TS]

  that it's supposed to be called the [TS]

  iPhone 10 I'm gonna devote 0% of my [TS]

  brain to trying to do that but I was [TS]

  curious to say like oh let's imagine I [TS]

  hadn't been aware of this and I wasn't [TS]

  the kind of person who tries to watch [TS]

  the keynote and then realizes that was [TS]

  super boring when it's not live and I [TS]

  just went on to the Apple page where you [TS]

  can buy the iPhone X and just wanted to [TS]

  see does it say ten anywhere on the page [TS]

  and as far as I can tell it it does not [TS]

  there's that there is nowhere on the [TS]

  page right where they write it out and [TS]

  save the world on it I wouldn't do that [TS]

  right it's like they never did that for [TS]

  OS x yeah and that is the reason why I [TS]

  think it might not have been until maybe [TS]

  ten point five or ten point six like [TS]

  years and years later until I even ever [TS]

  first heard someone say OS 10 on a [TS]

  podcast [TS]

  I was shocked if he says it was a thing [TS]

  I only I like I'd followed Apple [TS]

  relatively closely but at that point in [TS]

  time it had only been just through like [TS]

  a text-based pre podcast Internet it [TS]

  never ever heard anybody say the word [TS]

  of the Mac operating system I see but [TS]

  that was the different thing for me is [TS]

  that the majority of time that I was [TS]

  familiar with I was 10 I'd heard it [TS]

  being said right like I didn't have a [TS]

  time in my life where I was hearing like [TS]

  just was reading OS X in my brain [TS]

  without there being broadcasts or videos [TS]

  or whatever it was I was consuming at [TS]

  the time where I would hear people call [TS]

  it OS 10 the other one which is an [TS]

  interesting example is his final cut [TS]

  because it's Final Cut Pro and I thought [TS]

  Apple's position was that it's Final Cut [TS]

  Pro X like I thought that was the name I [TS]

  believe that is the name but like but [TS]

  the thing that I'm wondering is actually [TS]

  I bought like a professional course to [TS]

  to review some of the details of how [TS]

  that works because it was kinda like [TS]

  redoubling my efforts in the program and [TS]

  they keep pronouncing it Final Cut 10 so [TS]

  I wonder if it if it really is ten in [TS]

  terms of Apple speak it just raises it [TS]

  raises like what it what is Apple's [TS]

  position on Final Cut like what what I'd [TS]

  be curious for someone to find in a [TS]

  keynote where is someone on an Apple [TS]

  stage saying the name of Final Cut do [TS]

  they say X or do they say 10 I now have [TS]

  enough doubt in my mind that I bet they [TS]

  say 10 when they talk about Final Cut [TS]

  although I think it's it's probably been [TS]

  a long time since Final Cut has been on [TS]

  center stage an Apple event but still [TS]

  anyway so I think you're making the [TS]

  correct decision for you as a as a [TS]

  professional person but I think this [TS]

  this is going to be such an incredible [TS]

  tidal wave in the opposite direction of [TS]

  everybody in the world it's calling it [TS]

  iPhone X and I think Apple is 100% to [TS]

  blame for that [TS]

  and I would assume that they know this [TS]

  so why do you think that they do it then [TS]

  I don't know I think they didn't want to [TS]

  put the number 10 here right they didn't [TS]

  want it to be iPhone 1-0 [TS]

  I think that they wanted to call it the [TS]

  iPhone 10 because the idea of the phone [TS]

  being from the future we have the iPhone [TS]

  8 and the iPhone 10 [TS]

  because this is a phone that is the [TS]

  futures phone today and I'm not really [TS]

  sure why they chose the X like I know [TS]

  why they called it ten I think that the [TS]

  reasons for calling it ten are fine [TS]

  right like that idea of being the future [TS]

  I can't fully put my finger on why they [TS]

  would choose the Roman numeral when [TS]

  they've removed the Roman numeral from [TS]

  the Mac like it's just Mac OS and in a [TS]

  name now there were a lot of other [TS]

  options that Apple could have gone with [TS]

  for the name of this iPhone which [TS]

  wouldn't have been numbers at all which [TS]

  also would have worked Apple makes [TS]

  interesting choices at naming products [TS]

  they always have they always will most [TS]

  of them don't make sense when you put [TS]

  them under a microscope this one is the [TS]

  same like when you start to really think [TS]

  about it like why did they do this [TS]

  because somebody liked the way it looked [TS]

  on a poster probably like that's [TS]

  probably as far as it goes [TS]

  they're like when you go to their [TS]

  website what do you see when you go to [TS]

  that page a huge colorful X then you go [TS]

  to the page I think that was just all [TS]

  they wanted like futuristic weird it's [TS]

  an X it's not a number-10 like they [TS]

  wanted to keep for whatever reason they [TS]

  wanted to keep it to be sequential right [TS]

  that there could in theory be an iPhone [TS]

  9 still yeah I don't I don't know I know [TS]

  the iPhone is gonna happen depends there [TS]

  there are a lot of things that have to [TS]

  happen between now and next year for [TS]

  there not to be an iPhone 9 and that [TS]

  means that they have to be able to [TS]

  produce more of these edge to edge [TS]

  screen phones which as it looks like [TS]

  right now where we're sitting at the end [TS]

  of September it is difficult for Apple [TS]

  to produce them they're coming out later [TS]

  and there are lots of rumors of supply [TS]

  chain problems and there are also you [TS]

  know this phone's been heavily rumored [TS]

  as potentially it was most supposed to [TS]

  be here last year so I don't know I [TS]

  think that they have to be able to [TS]

  produce this phone at scale or maybe in [TS]

  multiple sizes for there not to be an [TS]

  iPhone 9 next year and I personally [TS]

  where we sit right now I think the [TS]

  jury's out on that one it's an [TS]

  interesting question I expect that the [TS]

  the pre-order and wait period is going [TS]

  to be a real bloodbath with this yep [TS]

  the the kind the kind that we have never [TS]

  seen before I think that I think you'll [TS]

  be lucky you will be lucky if you get [TS]

  one of these in 2017 I think you will be [TS]

  lucky you might be right about that now [TS]

  the air pods delay is going to look like [TS]

  nothing compared to this is my [TS]

  expectation yeah because you know there [TS]

  are a lot of people saying that the I [TS]

  thought 8 whilst it looks like a great [TS]

  fun it looks like the people will [TS]

  waiting because they want the latest and [TS]

  greatest fun right which I get I'm in [TS]

  that camp myself but I want to know what [TS]

  you think what do you think of these [TS]

  funds like what is your opinion what do [TS]

  you want why do you want what do you [TS]

  hate like what about these funds [TS]

  interests you or doesn't interest you do [TS]

  they at all like what is your opinion on [TS]

  what's going on here I actually decided [TS]

  that I'm just gonna get the iPhone 8 [TS]

  this year like I'm ok ok yeah that's [TS]

  actually not going to happen but the [TS]

  thing is so great you make a lot of [TS]

  really weird decisions when it comes to [TS]

  your iPhone so like it would in a [TS]

  surprise me no I'm not gonna I'm not [TS]

  gonna get the 8 I'm going to hold out [TS]

  for the X and I am I'm hoping to get it [TS]

  this year and not in 2018 but depending [TS]

  on how many milliseconds it takes me to [TS]

  fill out my order at the exact stroke of [TS]

  whatever it is 1001 a.m. in San [TS]

  Francisco yeah way it made it may take a [TS]

  while longer but I mean I'm interested [TS]

  in the phone I think it looks really [TS]

  good but the the really the biggest deal [TS]

  for me is is simply that it is a a new [TS]

  form factor which I have been I have [TS]

  been unhappy with the form factor from [TS]

  Apple for the last 4 years you know [TS]

  starting with the iPhone 6 which I which [TS]

  I really didn't like and I think they've [TS]

  refined and made the design better over [TS]

  time but I still just the physical size [TS]

  and interaction of the device has never [TS]

  never been what I wanted out of a phone [TS]

  and I feel [TS]

  I've always been trading off different [TS]

  amounts of unpleasantness for different [TS]

  advantages yeah so that's why I like I [TS]

  am more excited about the new iPhone [TS]

  that I have been about an iPhone in the [TS]

  past four years and I can say that's [TS]

  genuinely nice to feel like I'm excited [TS]

  to have a different form factor to try [TS]

  it like can I feel like I'm gonna I'm [TS]

  gonna really try to love this phone and [TS]

  and really just get used to its its size [TS]

  and I'm hoping it's in between II sighs [TS]

  is is better for my my personal use like [TS]

  there are obviously there are a bunch of [TS]

  cool features and interesting things [TS]

  about the phone but for me that is that [TS]

  is the number one biggest deal is it is [TS]

  a different form factor and and that is [TS]

  what I want to to try out most with this [TS]

  new phone yeah I think that they're for [TS]

  people that like the Plus people like me [TS]

  and you there are gonna be some [TS]

  interesting trade-offs here like what is [TS]

  what is this actually going to be like [TS]

  mm-hmm but I think that on the whole I'm [TS]

  gonna be happy with this phone I mean I [TS]

  will just say let me ask you a quick [TS]

  question actually do you think it is [TS]

  attractive yeah I think it's a [TS]

  good-looking phone just a notch bother [TS]

  you know it doesn't I think this is this [TS]

  is a case where I'm totally fine with [TS]

  the knotch because I understand the like [TS]

  limitations of what they're trying to do [TS]

  mm-hmm I can totally understand the [TS]

  reason for making this decision and I [TS]

  think it's fine like I'm perfectly [TS]

  acceptable about this yeah what I think [TS]

  isn't what I think is a more interesting [TS]

  question is is Apple going to decide to [TS]

  just stick with this knotch as like this [TS]

  is what iPhones look like from now on as [TS]

  a almost like a branding decision to [TS]

  distinguish them from other phones or is [TS]

  Apple going to try to get rid of the [TS]

  notches as quickly as possible and this [TS]

  is this is a question I feel like I [TS]

  don't have I don't have a really solid [TS]

  opinion on that I like I can I can blow [TS]

  in the wind either direction based on on [TS]

  who's talking to me at that point in [TS]

  time I could see Apple saying no we're [TS]

  going to keep this knotch there because [TS]

  it will always allow us to be able to [TS]

  in more and more sensors like in this in [TS]

  this dedicated area or I could see them [TS]

  just getting rid of it as fast as they [TS]

  possibly can I don't know like what do [TS]

  you think about that as you can imagine [TS]

  I do have a very solid opinion on this [TS]

  okay I think that they will eventually [TS]

  remove the notch but they're not gonna [TS]

  rush for it hmm I would expect the Apple [TS]

  of working as quickly as they can to [TS]

  find ways to do this but there is an [TS]

  in-between time which they will embrace [TS]

  and I believe that over the next few [TS]

  years they will keep that notch they may [TS]

  make it smaller than they may change it [TS]

  in shape but they will take that space [TS]

  to put more sensors in to make things [TS]

  like face ID better and to give [TS]

  themselves some time to work through a [TS]

  lot of that stuff and I think a good [TS]

  example of their thinking behind this [TS]

  type of stuff is the Apple watch the [TS]

  Apple watches have three revisions now [TS]

  and the case hasn't changed because they [TS]

  have been spending the time to stuff in [TS]

  what they need to stuff in look at the [TS]

  previous iPhone you know the iPhone has [TS]

  had a chin and a forehead which has been [TS]

  pretty much the same proportions for ten [TS]

  years whilst they were getting [TS]

  everything into the phone that they [TS]

  needed to get into the phone before they [TS]

  felt like they could push the screen to [TS]

  more towards the edges I think they'll [TS]

  do this with the knotch I think part of [TS]

  the reason the notch is there part of [TS]

  the reason that it looks the way it does [TS]

  is so Apple can differentiate themselves [TS]

  in the market because if they created a [TS]

  phone that was completely flat on the [TS]

  top it would look just like a Samsung it [TS]

  would look just like an LG and you can [TS]

  love or hate that design and that's [TS]

  totally up to you and that's why [TS]

  consumer choice exists but I think this [TS]

  is part of it and I think the reason [TS]

  that they're asking developers to [TS]

  develop around it they want people to [TS]

  fill the screen is this is the way that [TS]

  Apple wants the iPhone to look you know [TS]

  the outlines that they have if the [TS]

  iPhone on the on the page and like [TS]

  literally on their store page they [TS]

  showed the notch in the outline like [TS]

  they want the outline of a phone that [TS]

  they make to look like this like I've [TS]

  long thought and I especially noticed [TS]

  this when I was when I was working in my [TS]

  advertising job because there would be [TS]

  times when I would have to buy some [TS]

  stock like artwork [TS]

  and I would want to buy stock artwork of [TS]

  a smartphone because I wouldn't need it [TS]

  or stock artwork of a smartphone look [TS]

  like an iPhone I definitely ran across [TS]

  that with animation stuff when I used to [TS]

  use clip art it's like you know what a [TS]

  phone looks like it looks like an iPhone [TS]

  Apple created there is no argument about [TS]

  this I'm like except one Apple created [TS]

  the de-facto image of how a smartphone [TS]

  of a touchscreen looks it is a rectangle [TS]

  with a screen in the middle with some [TS]

  space on the top and some space on the [TS]

  bottom and for close to 10 years every [TS]

  smartphone had that basic design to it [TS]

  they created that design language then [TS]

  over the last year or so maybe the last [TS]

  two years companies like LG and Samsung [TS]

  have created overall new designs because [TS]

  the screens look different the front of [TS]

  the phone doesn't look like an iPhone [TS]

  anymore they look different you know LG [TS]

  created a one that went all the way to [TS]

  the edges but you could still see the [TS]

  front and then Samsung created their [TS]

  infinity's display where it kind of [TS]

  bleeds off the sides [TS]

  they created designs for phones now both [TS]

  of these phones look different and the [TS]

  outlines of these phones look different [TS]

  because companies have found ways to [TS]

  finally push the technology past what [TS]

  had become the de-facto standard I [TS]

  believe that Apple decided to make some [TS]

  decisions for this phone they wanted to [TS]

  have face ID because they wanted to get [TS]

  rid of the touch ID they didn't want to [TS]

  put touch ID on the back so they had to [TS]

  put the cameras in there too decisions [TS]

  you either make a thin forehead you just [TS]

  chop off the top put the sensors in and [TS]

  you're done or you have the screen bleed [TS]

  around the sides in a big way in a way [TS]

  that nobody else is doing the essential [TS]

  phone just has a camera in there it's a [TS]

  little one in the middle it doesn't look [TS]

  like the iPhone the iPhone has this big [TS]

  black bar that goes across the top I [TS]

  think that they decided that they wanted [TS]

  to create what they believe their [TS]

  smartphones are going to look like for [TS]

  potentially the next 10 years this is [TS]

  the design they chose for that [TS]

  because whether you love them or hate [TS]

  them Apple are sometimes the biggest [TS]

  sometimes second-biggest handset [TS]

  manufacturer they have to make a design [TS]

  that they think makes sense for them and [TS]

  they moved away from the chin and [TS]

  forehead and they went for the notch [TS]

  this is the iPhone this is what they [TS]

  believe the future of phones is gonna [TS]

  look like and this might be what ends up [TS]

  being stopped photography in five years [TS]

  but what will probably be it would look [TS]

  something more like an LG but Apple [TS]

  decided they didn't want to look like [TS]

  what a phone looks like and they've made [TS]

  their phone look weird and different in [TS]

  its own way now well I think of I always [TS]

  like seeing little signs that say like [TS]

  no cell phones allowed thank you you [TS]

  know in various places yeah and it's [TS]

  it's just it's always interesting to see [TS]

  that what is chosen as that little [TS]

  symbol and I would say in many public [TS]

  places in a city it's still [TS]

  overwhelmingly the 1990s cell phone like [TS]

  a little keyboard with a wire sticking [TS]

  up on the side just think is is funny [TS]

  you know it's funny anachronistic in you [TS]

  know in this way if I go like what an [TS]

  icon for what a phone looks like is the [TS]

  phone that nobody has used in forever [TS]

  you know and then you do see places that [TS]

  use the iPhone looking phone right in [TS]

  there like a no phones allowed symbol or [TS]

  like here's the thing for your phone but [TS]

  there is an interesting thing that like [TS]

  I will give give Samsung that their [TS]

  phones are how to put it more more [TS]

  elegant or more simple in their design [TS]

  but you do run into the problem that you [TS]

  can't just use a rectangle as a symbol [TS]

  for a phone it has to have something [TS]

  that's a little bit more recognizable [TS]

  than just a rectangle if you're talking [TS]

  about very simple iconography and so it [TS]

  is I do think it's an interesting [TS]

  question of like what will the thing [TS]

  that is is the outline of the phone with [TS]

  the notch like will that start showing [TS]

  up as a generic symbol for phones in the [TS]

  same way that the like clearly an iPhone [TS]

  of the past showed up everywhere as a [TS]

  generic symbol for phones I don't know [TS]

  but I'm I'm willing to bet that at the [TS]

  very least a standard rectangle with [TS]

  nothing to distinguish it is now [TS]

  going to show up as an icon for a phone [TS]

  because it is not iconic enough there is [TS]

  nothing to identify it and this is where [TS]

  I wonder if Apple is deciding to just [TS]

  stick with it because I do think that [TS]

  that does give you the advantage of [TS]

  having a space where you can always [TS]

  stick new sensors and new stuff without [TS]

  having to worry about how does this [TS]

  interact through a screen that is yes [TS]

  play they have given themselves some [TS]

  leeway yeah and it's like you know even [TS]

  if even if let's say we had the [TS]

  technology to put all of the stuff [TS]

  underneath the screen right now you [TS]

  don't necessarily know what other [TS]

  sensors you might want to add and and [TS]

  there's no doubt that the the question [TS]

  of can you add a sensor versus can you [TS]

  add that sensor also underneath a screen [TS]

  the second thing is harder to do and so [TS]

  if you leave yourself space you can [TS]

  potentially put stuff in sooner than you [TS]

  otherwise could if you also had to [TS]

  figure out how to get it under under a [TS]

  screen so I wouldn't be surprised if [TS]

  they if they keep the notch around and [TS]

  but that said like I wouldn't be [TS]

  surprised if in three years Apple says [TS]

  how the hell with it like we're just [TS]

  going we're just going all screen as [TS]

  well I really don't have a strong [TS]

  opinion on this one but I am I am glad [TS]

  that it's like we're in a phase where it [TS]

  is fun and interesting speculation time [TS]

  about what Apple is up to as opposed to [TS]

  like oh it's the iPhone 6 again yeah but [TS]

  just with with some changes and the [TS]

  iPhone 8 look like a great phone like [TS]

  the iPhone 8 looks like a better [TS]

  provision than the 7 from the six oh [TS]

  yeah but it is being completely [TS]

  overshadowed yeah I'll put it in air [TS]

  quotes the wireless charging like I [TS]

  think that is a really great addition [TS]

  and that's the thing that I'm looking [TS]

  forward to and and I am also I'm also [TS]

  really glad that Apple put the wireless [TS]

  charging in the 8 because I feel like [TS]

  and anything Apple can do to push that [TS]

  farther and faster with adoption [TS]

  everywhere like everybody benefits from [TS]

  that young and that's great choosing an [TS]

  open standard is a surprise but also [TS]

  move [TS]

  I'm very happy to see Apple choose an [TS]

  industry-standard [TS]

  with Qi charging like that is that's [TS]

  great as opposed to like I don't want to [TS]

  go into a Starbucks and there's the pad [TS]

  for Apple devices and there's the pad [TS]

  for everything else I got [TS]

  don't don't need that like anything we [TS]

  can do to make charging easier and [TS]

  everywhere that that's great so like I [TS]

  am I'm super glad that they're putting [TS]

  the wireless charging in the device [TS]

  that's gonna sell way more just to like [TS]

  encourage the spread of that faster so [TS]

  are you gonna be waiting you're gonna be [TS]

  put in an order wouldn't mean for the [TS]

  iPhone 8 say iPhone 10 yeah no of course [TS]

  for the iPhone X we've had doubt I would [TS]

  I would like it in my hands as soon as [TS]

  possible [TS]

  but I am I am I'm mentally preparing [TS]

  myself for the notion that this may take [TS]

  forever yeah you may just be going to [TS]

  Apple stores and fondling them for a [TS]

  while yeah exactly we're like do you [TS]

  mind if I just use your phone in the [TS]

  store for whole for several hours can I [TS]

  said I would like no you can't do that [TS]

  so you have to put it down like or like [TS]

  I did when the iPad pro came out and I [TS]

  was I was trying to ask the Apple [TS]

  employees like can i buy your store [TS]

  display of the pencil off of you and it [TS]

  like no you can't we have to leave the [TS]

  pencils here so I'm very excited about [TS]

  it but I'm I'm preparing myself in [TS]

  advance for it's like well it's going to [TS]

  be a long time until the pre-order and [TS]

  get ready for a longer time of actually [TS]

  waiting for it to really ship the [TS]

  whiting is the hottest pump yes the [TS]

  waiting is the hardest part there's [TS]

  gonna be a lot of sad Christmas trees I [TS]

  think this year I'm not looking forward [TS]

  to it you know if you think that my my [TS]

  delivery was today one thing [TS]

  boy oh boy that's gonna be something [TS]

  else something else [TS]