239: Set This Money on Fire
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all right we shouldn't be on it we
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shouldn't be honest tangent we got a we
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got a lot of things to talk about we can
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say that about almost every topic almost
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every week yeah we're all right so this
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week was our first real introduction to
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Apple Park and in the Steve Jobs theater
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at Apple Park which we've all seen many
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many many pictures most of which are
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beautiful of the Steve Jobs theater and
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of Apple Park I don't have the link
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handy but then is it from er Fromer I
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always get it wrong I think it's firmer
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there you go well Dan we apologize but
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anyway we will try to find wherever the
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link was that flew by earlier today
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wearing he had like a little photo essay
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of his day at UH at the Steve Jobs
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theater and the pictures are beautiful
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and and and really well done and so you
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can check that out but it was it was a
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neat it was a neat event it was
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interesting that we knew a lot we didn't
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know some things and that's cool too and
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I guess do we want to start with just a
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kind of opening remark or do we want to
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just dive right in chronological like we
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always do
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what's the first thing we did Steve Jobs
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tribute yeah I thought honestly I
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thought it was excellent it you know
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they they they had they had to say
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something if they're dedicating the
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theater to him and naming after him they
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had to say something and I think they
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did a remarkably good job of it Tim
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delivered it really well it was very
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well you know designs and written it was
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really great to hear a recording of
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Steve saying some stuff and honestly I I
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did not recognize that quote and I've
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heard from other other podcasters didn't
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you know where it came from either that
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was new to me
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I remember it I would have different
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quote he said so many things about how
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much we love Steve Jobs miss him but
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that particular quote reminds me of some
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of the some of the worse the aspects of
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Steve Jobs because it was about like how
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some people express their you know their
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love for Humanity by making great things
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for people
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tinged with a little bit like I may not
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do nice things but I make really cool
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like as a he said that before of like
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you know people complained to him about
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you know doing things that are not nice
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or not giving to charity or is it
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everything my time is I would do more
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good for the world by making an awesome
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phone which is possibly true right but
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also a nice way for him to excuse
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himself from doing nice things and I was
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reminded of that aspect by that quote so
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I was like please pick a different one
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he's got so many good quotes don't pick
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the one that has a tiny touch of sort of
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rationalisation baked right into it but
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but it's clear the most important thing
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was not the quote or the pictures or
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anything like that it was that it's
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clear that Tim still does miss him and
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had real emotion you know the reason
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that segment took longer than you would
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think is he paused a lot between talking
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and you know I don't think that's an act
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like guys know everybody really does
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miss Steve Jobs and including Tim
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probably every time he gets up on that
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stage and thinks boy Steve would do this
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better than me he does fine but I'm just
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saying like like just like he said Steve
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loved days like today like and he would
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have loved to announce this new phone
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everything right and just that's the
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worst time to think about it you know
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like that's what he lived for all the
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hard work and all the yelling at people
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and and driving everyone to be their
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best and everything it to get to go up
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there and to announce it he loved that
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and so they I'm happy to talk about like
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here we are in this theater and you know
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that he would have loved the theater he
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would've loved to announce these things
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but instead it's us and we'll do the
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best we can i I think if you were not
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holding back tears during that segment
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you're not wired up right it was
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incredibly moving and very very well
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done and very fitting to what they were
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doing and you know to the time and
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everything I do agree with what Jason
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Snell's on an upgrade this week which he
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was saying this is probably the last
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we're gonna hear about Steve ramble for
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a long time and I think that's probably
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right it has he's been gone for a very
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long time this was a very fitting time
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to pay him tribute in this way but I
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wouldn't expect them to make a regular
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habit of it and even when doing events
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in this theater but it was a really
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really nice thing and I'm glad they did
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it and I'm glad they did it the way they
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did it yeah and I think the important
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point well first of all there never is
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an occasion to talk about Steve Jobs
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like they can make one every single time
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they do anything
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they could but they don't write to their
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credit and this the the intro part that
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I thought was fitting was the
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explanation of you know not explaining
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why they talk about it now it was always
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the theater is dedicated Tim's got his
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name on it like that's the time to do it
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right but also that enough time has
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passed that there that Apple and we all
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in the audience I can have some more
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perspective on it right so it's not it's
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not as fresh as it wasn't remember you
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had a good tweet marker I think that's
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what Tim seven-stage was that we can was
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it look back not with sadness but with
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whatever I Ford he said you might like
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celebration or something like that or
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yeah right and and you tweeted I'm still
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sad yeah I still said but like the idea
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is that a lot of time is passing now
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hopefully we all have some more
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perspective and this is a good time to
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be able to at least try shift a little
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bit from just like it being completely
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raw and just being just you know
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forgetting and then remembering oh
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that's right he's gone he's never gonna
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do that thing that he does again to
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shifting towards hopefully fonder
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memories of just like it happened long
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enough go that it is not you know that
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it scabbed over a little bit and then we
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can look back you know and think that
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you know that I don't know like I think
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that was a it's not like putting a cap
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on it to say we're never gonna talk or
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think about him again but to say this is
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this is a milestone right especially
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since the whole Apple Park thing was
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weren't the last big as they noted one
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of the last big projects that he
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undertook there he didn't get to ever
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see completed but he definitely knew you
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know had a vision for how it was
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supposed to go all right so it was you
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know it was as with most things Apple it
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was very taste well I'm gonna say as it
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mostly that'll as we expect from Apple
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but as occasionally they don't live up
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to it was very tasteful like if you
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think of the intro videos they've had at
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other times sometimes they're a little
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bit goofy sometimes they missed the mark
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sometimes they hid the bad ones I think
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we just tend to forget but if we if we
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search our memories we can remember a
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lot of opening videos they're like I
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roll whatever to get us the
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announcements this was tastefully done
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and it was nice it was right around a
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time and it was the right timing and the
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right amount of time it was long enough
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that it was taken seriously I don't
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remember hearing it but we I saw
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reported that they told the people in
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the audience like hey shut off your
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laptops and pay attention for a minute
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would you please I don't know how they
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phrased it but that was basically the
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message and if you I watched bits and
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pieces of the keynote again over the
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over the last 24 hours and if you look
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there were a couple of people with like
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phones or laptops open but generally
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speaking that that theater was
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completely dark for that entire segment
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and I thought that that was you know
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taste well it's tastefully done it and
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I'm glad that the press actually
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listened because you know if we remember
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the turn off your Wi-Fi moment jobs
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already yelled to them and said he said
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close your laptop's it's gonna ruin the
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effect of the just welcome to the Steve
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Jobs theater on a black background don't
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you understand look at the black levels
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on this projector that's a completely
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dark room and white text and the
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background totally blends in but we
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can't see it cuz you have your stupid
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laptops open anyway so that after that
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so they moved on to the Apple Park intro
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video a little bit Apple Park looks like
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an amazing building and an amazing
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campus and an amazing place to be
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however there's kind of this this
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reality of it which is like them showing
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off like here's this amazing building
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we've made for ourselves that you're
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never going to see yeah look at us
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thinking how smart we are a visitor
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center yeah there's a visitor center
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that's not really the main building or
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that's not really what you want to see
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you're not gonna be allowed at near like
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the cool thing you're not gonna be in
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the in the big ring you're not gonna be
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in the courtyard of the middle of the
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big ring only the press will ever see
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the Steve Jobs theater probably so it's
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just like I don't know it's it has this
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kind of it's like look at this cool
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thing we made you can't have it like I
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would love to see that'll Park and you
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could go there and walk around I mean
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you can't go into people's office pass
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where you have to badge through stuff
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but I'm sure you could walk into the
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middle of a thing and goes to the cafe
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max or whatever they're gonna call into
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this place I bet I can't yeah okay I
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don't think that's the case because
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Google where you have to print out
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yourself a little badge you don't have
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to do that at Apple I'm pretty sure we
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needed badges I'm trying to remember
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when we went back or when we went there
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but I think you need stickers made
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that's what I meant
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yeah I think without an escort you don't
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see squat like he certainly didn't see
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squat it at infinite loop but you know
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if you just wanted to go through the
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food place into the middle of the Ring
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where the trees are I think you can pull
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that off yeah I would love that but even
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even that is nearly impossible for
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anybody to actually do its get a friend
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at Apple dude anyway yes because
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everyone has friends all of us have
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friends at Apple or on this show the
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three of us do I visited visit an
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infinite loop I think about four or five
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times now I've been actually brought
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through and gone to cafe max one time
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that's once I've actually gone like into
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the building and not even really into
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the I guess wet walked through the
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building to get to the food court like
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one time so I'm a park thing like I
[TS]
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remain unconvinced by the utility of
[TS]
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Apple Park it is unquestionably a
[TS]
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beautiful place the buildings are
[TS]
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beautiful as sort of works of art the
[TS]
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views from and of the buildings are
[TS]
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beautiful but I don't know if the
[TS]
00:10:02
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buildings are good places to do the
[TS]
00:10:05
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things they're designed if you do is it
[TS]
00:10:06
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a good place to work is it a good place
[TS]
00:10:08
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to commute to is it a good place to i
[TS]
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◼
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mean you're gonna ask the press was a
[TS]
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good place to have a press event it
[TS]
00:10:12
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seems like mostly pulled that off yeah
[TS]
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although you know because it's
[TS]
00:10:18
◼
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purpose-built for that I would hope so
[TS]
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◼
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like this the bar is low there because
[TS]
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◼
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if you try to do it in like an actual
[TS]
00:10:24
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old theater
[TS]
00:10:25
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that's not designed to have a huge
[TS]
00:10:27
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amount of press in it you know you fill
[TS]
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◼
►
theaters with an audience and a small
[TS]
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amount of press you don't fill fill an
[TS]
00:10:33
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actual theater like the Billy Graham
[TS]
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theater with you know guyun amounts of
[TS]
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press that every single person in the
[TS]
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audience is there because they're
[TS]
00:10:41
◼
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reporting on something so hopefully this
[TS]
00:10:42
◼
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fulfills that purpose but even there
[TS]
00:10:44
◼
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like the the top part of this building
[TS]
00:10:48
◼
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as amazing in as it is to see a giant
[TS]
00:10:50
◼
►
glass cylinder with a big hat on it
[TS]
00:10:53
◼
►
collapse and kill us
[TS]
00:10:55
◼
►
how do they get the wires up to the
[TS]
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◼
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light so it must be these little skinny
[TS]
00:10:58
◼
►
it's like a magic trick right I'm a
[TS]
00:11:00
◼
►
little spinning elevator and the cool
[TS]
00:11:02
◼
►
stairs that are like the ones from The
[TS]
00:11:03
◼
►
Regent Street star in London and all the
[TS]
00:11:06
◼
►
things that you recognize from Apple
[TS]
00:11:07
◼
►
it's so empty of things like where are
[TS]
00:11:10
◼
►
the garbage cans and and the bathrooms
[TS]
00:11:13
◼
►
and you know some place to get a drink
[TS]
00:11:15
◼
►
of water and something to sit down on
[TS]
00:11:17
◼
►
it's like well those are outside and we
[TS]
00:11:19
◼
►
bring them in and rent and have rentals
[TS]
00:11:21
◼
►
and there are bathrooms there and you
[TS]
00:11:22
◼
►
can get to them and but it's just I
[TS]
00:11:24
◼
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don't know I look at it and I think of
[TS]
00:11:27
◼
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it more as a beautiful sculpture and
[TS]
00:11:29
◼
►
less as a functional place for people to
[TS]
00:11:31
◼
►
do a thing but the theater I think can't
[TS]
00:11:35
◼
►
afford to be weird kind of like the
[TS]
00:11:36
◼
►
Sydney Opera House like it is itself a
[TS]
00:11:38
◼
►
theatrical thing the rest of Apple Park
[TS]
00:11:41
◼
►
is still you know nobody knows it'll
[TS]
00:11:43
◼
►
have to wait until everybody's in and
[TS]
00:11:44
◼
►
then we can all talk to our Apple
[TS]
00:11:45
◼
►
friends we were just talking about and
[TS]
00:11:46
◼
►
say how what's it like what's like the
[TS]
00:11:47
◼
►
work there is it better or worse than
[TS]
00:11:48
◼
►
the weird 80's infinite loop canvas you
[TS]
00:11:51
◼
►
know is it better or worse than Google
[TS]
00:11:53
◼
►
or whatever other place do you might
[TS]
00:11:54
◼
►
have worked so I remain slightly dubious
[TS]
00:11:59
◼
►
about the utility of a park is a place
[TS]
00:12:01
◼
►
to work but certainly looks cool in
[TS]
00:12:03
◼
►
pictures and none of us have to work
[TS]
00:12:04
◼
►
there so we can just enjoy it in that
[TS]
00:12:05
◼
►
way I mean probably as the answer is so
[TS]
00:12:09
◼
►
often with modern Johnny I have
[TS]
00:12:10
◼
►
creations probably the answer to all
[TS]
00:12:12
◼
►
your practical needs is either wireless
[TS]
00:12:14
◼
►
or dongles
[TS]
00:12:16
◼
►
yeah get a dongle to put your garbage in
[TS]
00:12:18
◼
►
mm-hmm the a our installation looked
[TS]
00:12:21
◼
►
pretty neat though I mean it's totally
[TS]
00:12:23
◼
►
like I can't think the word I'm looking
[TS]
00:12:25
◼
►
for but it's like oh of course you have
[TS]
00:12:27
◼
►
to have an AR installation but it did
[TS]
00:12:28
◼
►
look cool like you know if you didn't
[TS]
00:12:31
◼
►
see the video it it looks like they they
[TS]
00:12:34
◼
►
did almost like a monochrome 3d display
[TS]
00:12:37
◼
►
monochrome also isn't the best word for
[TS]
00:12:39
◼
►
it but like a very very blank looking 3d
[TS]
00:12:41
◼
►
display that's somewhere I guess at the
[TS]
00:12:43
◼
►
visitors center and then you can take
[TS]
00:12:45
◼
►
your like iPad or iPhone or whatever and
[TS]
00:12:47
◼
►
hold it up to this 3d miniature of the
[TS]
00:12:50
◼
►
park of Apple Park and it will show you
[TS]
00:12:54
◼
►
like the full res you know all the trees
[TS]
00:12:57
◼
►
all the happy trees everywhere and
[TS]
00:12:58
◼
►
everything and here's here's where
[TS]
00:13:00
◼
►
here's where all the air flow is because
[TS]
00:13:02
◼
►
people care about that it but it does
[TS]
00:13:04
◼
►
look clever in the use of any use of AR
[TS]
00:13:07
◼
►
and speaking of air flow and things like
[TS]
00:13:09
◼
►
that apparently the whole building is a
[TS]
00:13:10
◼
►
hundred percent renewable energy which
[TS]
00:13:11
◼
►
is pretty cool because I'd like my kids
[TS]
00:13:13
◼
►
soon to be kids to be able to I don't
[TS]
00:13:15
◼
►
know have a planet to live on after I'm
[TS]
00:13:17
◼
►
dead so that's kind of
[TS]
00:13:19
◼
►
especially since it is huge but yeah I
[TS]
00:13:22
◼
►
don't know I did there was a lot of
[TS]
00:13:24
◼
►
especially we're around Apple Park there
[TS]
00:13:26
◼
►
was a fair dose of self-congratulation
[TS]
00:13:28
◼
►
which I think some of that is to be
[TS]
00:13:32
◼
►
expected I think it ran a little bit
[TS]
00:13:34
◼
►
long for my taste but you know it's
[TS]
00:13:36
◼
►
their event not mine so they can do what
[TS]
00:13:37
◼
►
they want
[TS]
00:13:38
◼
►
yeah I don't I think the Apple Park and
[TS]
00:13:40
◼
►
they see jobs think fine right but then
[TS]
00:13:42
◼
►
when they went into the retail thing
[TS]
00:13:44
◼
►
which is the next segment I started to
[TS]
00:13:45
◼
►
think alright I can't get on with it
[TS]
00:13:48
◼
►
you're allowed a certain amount of
[TS]
00:13:50
◼
►
introductory material right but you know
[TS]
00:13:53
◼
►
I I mean maybe it's just because I'm not
[TS]
00:13:55
◼
►
that interested in retail or maybe
[TS]
00:13:57
◼
►
because it didn't seem like it fit in
[TS]
00:13:58
◼
►
the event because this is supposed to be
[TS]
00:14:00
◼
►
an event about products and the reason
[TS]
00:14:02
◼
►
you guys talk about jobs and that will
[TS]
00:14:04
◼
►
Park is because that's the venue and
[TS]
00:14:05
◼
►
it's the introduction of it but retail
[TS]
00:14:07
◼
►
you could talk about any time and I
[TS]
00:14:09
◼
►
confess I mostly zoned out and when I
[TS]
00:14:11
◼
►
rewatched it I didn't bother watching
[TS]
00:14:13
◼
►
that segment again did they announce
[TS]
00:14:16
◼
►
anything new or say anything that made
[TS]
00:14:19
◼
►
it worth the amount of time that it took
[TS]
00:14:20
◼
►
in this presentation of course they did
[TS]
00:14:23
◼
►
if they're not an apple store yes
[TS]
00:14:25
◼
►
they're not Apple stores anymore they're
[TS]
00:14:26
◼
►
other town centres town centers which
[TS]
00:14:30
◼
►
speaking like I don't know I block this
[TS]
00:14:33
◼
►
I'd block the segment they tried to
[TS]
00:14:35
◼
►
redefine vocabulary the problem with
[TS]
00:14:38
◼
►
this whole segment is that it it was
[TS]
00:14:40
◼
►
full of like retail jargon and and like
[TS]
00:14:43
◼
►
the way that that their internal
[TS]
00:14:46
◼
►
initiatives are probably talking about
[TS]
00:14:48
◼
►
these things but it there's a
[TS]
00:14:50
◼
►
fundamental mismatch between how they
[TS]
00:14:52
◼
►
talk about this to themselves and what
[TS]
00:14:54
◼
►
we care about is the customers and I
[TS]
00:14:56
◼
►
don't think they respected that
[TS]
00:14:58
◼
►
difference or understood that difference
[TS]
00:15:00
◼
►
for this segment and this is not the
[TS]
00:15:01
◼
►
first time they've made that mistake you
[TS]
00:15:03
◼
►
know this is actually one of the major
[TS]
00:15:06
◼
►
criticisms I have of generally Tim
[TS]
00:15:10
◼
►
Cook's presentations about things is
[TS]
00:15:12
◼
►
that it seems like they often blur the
[TS]
00:15:15
◼
►
line or don't find the right balance
[TS]
00:15:18
◼
►
between internal language and external
[TS]
00:15:22
◼
►
language and external concerns would you
[TS]
00:15:24
◼
►
say that your customers sad is not
[TS]
00:15:25
◼
►
exactly where you wish it was oh it's
[TS]
00:15:27
◼
►
blow away like so like you know the
[TS]
00:15:30
◼
►
whole thing with the store is like you
[TS]
00:15:32
◼
►
know Angela Erin's
[TS]
00:15:32
◼
►
going through telling how they're gonna
[TS]
00:15:34
◼
►
hell these great events and I'm making
[TS]
00:15:35
◼
►
all these atriums and for hand theaters
[TS]
00:15:38
◼
►
and that's all that's interesting but
[TS]
00:15:40
◼
►
like what people want out of the Apple
[TS]
00:15:44
◼
►
store experience that we have today in
[TS]
00:15:46
◼
►
and out of the Genius Bar appointment in
[TS]
00:15:48
◼
►
a reasonable amount of time and know
[TS]
00:15:49
◼
►
where to line up yes but that's what
[TS]
00:15:52
◼
►
people want is literally like you know
[TS]
00:15:54
◼
►
shorter Genius Bar Waits and make it
[TS]
00:15:57
◼
►
easier to get appointments and make it
[TS]
00:15:58
◼
►
just in general Apple stores are
[TS]
00:16:01
◼
►
overcrowded and there's a huge burden on
[TS]
00:16:04
◼
►
the staff that's there so we need more
[TS]
00:16:07
◼
►
of them probably and they need to have
[TS]
00:16:09
◼
►
more staff and I don't think people care
[TS]
00:16:12
◼
►
if they're waiting for an hour in you
[TS]
00:16:15
◼
►
know standing up to a table somewhere or
[TS]
00:16:16
◼
►
in something called a forum with a
[TS]
00:16:18
◼
►
couple plants in it like it's nice and
[TS]
00:16:20
◼
►
I'm glad they're doing things like that
[TS]
00:16:21
◼
►
for their own sake but we the customers
[TS]
00:16:25
◼
►
like that doesn't really solve a problem
[TS]
00:16:26
◼
►
we have and the stores have real
[TS]
00:16:28
◼
►
problems that seem to not be getting
[TS]
00:16:30
◼
►
solved so it's hard to enjoy a segment
[TS]
00:16:33
◼
►
like this when it's not solving the
[TS]
00:16:35
◼
►
problems we really have and also full of
[TS]
00:16:38
◼
►
this creative jargon that we don't care
[TS]
00:16:40
◼
►
about and that's really hard to pay
[TS]
00:16:41
◼
►
attention to I think this is the whole
[TS]
00:16:43
◼
►
Apple retail thing is another example of
[TS]
00:16:46
◼
►
success hides problems like it is
[TS]
00:16:49
◼
►
important that this that the stores are
[TS]
00:16:50
◼
►
nice that is important it's part of the
[TS]
00:16:53
◼
►
mystique of Apple's probably the reason
[TS]
00:16:54
◼
►
people are excited to go there and see
[TS]
00:16:56
◼
►
the products that are on the tables and
[TS]
00:16:57
◼
►
like you know all that is important not
[TS]
00:16:59
◼
►
to say that it should just be like a
[TS]
00:17:00
◼
►
giant like you know supermarket with a
[TS]
00:17:02
◼
►
million checkout lines to be for
[TS]
00:17:03
◼
►
efficiency right it has to be a nice
[TS]
00:17:05
◼
►
place but the success the tithing the
[TS]
00:17:07
◼
►
problems is the reason Apple retail is
[TS]
00:17:10
◼
►
you know worth more money per square
[TS]
00:17:12
◼
►
foot than any of the retail places
[TS]
00:17:13
◼
►
because they sell expensive high margin
[TS]
00:17:16
◼
►
products and they sell a lot of them
[TS]
00:17:18
◼
►
because they're really good and people
[TS]
00:17:19
◼
►
want them right that's it like you have
[TS]
00:17:21
◼
►
a store with products that people want
[TS]
00:17:23
◼
►
presented nicely in good locations and
[TS]
00:17:26
◼
►
your margins on those products are good
[TS]
00:17:28
◼
►
and that'll gives you this this store
[TS]
00:17:34
◼
►
that like that you know that people just
[TS]
00:17:36
◼
►
want to go to and throw huge wads of
[TS]
00:17:37
◼
►
money at you constantly like over and
[TS]
00:17:40
◼
►
over again there people are crowding in
[TS]
00:17:42
◼
►
the stores and you take all that success
[TS]
00:17:44
◼
►
you're like we should make nicer atriums
[TS]
00:17:46
◼
►
have a living wall and and carved this
[TS]
00:17:49
◼
►
thing out of stone and call things like
[TS]
00:17:51
◼
►
you know you're you're losing sight of
[TS]
00:17:53
◼
►
the purpose of this I mean maybe they're
[TS]
00:17:55
◼
►
not maybe this is for the external thing
[TS]
00:17:56
◼
►
but like the purpose of store is
[TS]
00:17:58
◼
►
exchanging goods for money right people
[TS]
00:18:00
◼
►
come in with money and they want stuff
[TS]
00:18:01
◼
►
to come out I mean again it has to be
[TS]
00:18:03
◼
►
nice but you know none of this stuff
[TS]
00:18:06
◼
►
you're doing is making it making it more
[TS]
00:18:10
◼
►
likely the people are going to come in
[TS]
00:18:11
◼
►
and buy your things or making it so that
[TS]
00:18:14
◼
►
you sell more of them per second right
[TS]
00:18:16
◼
►
you know it seems like it's mostly a
[TS]
00:18:19
◼
►
wash and you're just kind of like
[TS]
00:18:20
◼
►
polishing the tables and rearranging the
[TS]
00:18:22
◼
►
decor and trying not to interrupt the
[TS]
00:18:24
◼
►
flow of money but certainly if your goal
[TS]
00:18:26
◼
►
was to you know either increase the
[TS]
00:18:29
◼
►
satisfaction then you'll be like less
[TS]
00:18:31
◼
►
wait times more staff so on and so forth
[TS]
00:18:33
◼
►
or if you want to increase profits then
[TS]
00:18:35
◼
►
get people in and out faster and that
[TS]
00:18:37
◼
►
might also increase satisfaction nobody
[TS]
00:18:39
◼
►
is clamoring for even nicer materials in
[TS]
00:18:42
◼
►
an Apple store and yet they're
[TS]
00:18:43
◼
►
constantly you know redoing things like
[TS]
00:18:45
◼
►
I'm not saying they shouldn't make nice
[TS]
00:18:46
◼
►
they totally should but you know that's
[TS]
00:18:48
◼
►
I don't know maybe maybe we're unique
[TS]
00:18:50
◼
►
maybe we don't spend enough time in
[TS]
00:18:51
◼
►
Apple stores I think they're plenty nice
[TS]
00:18:54
◼
►
I think that I think they are really
[TS]
00:18:56
◼
►
nice and I think they do they should
[TS]
00:18:57
◼
►
remodel them refresh them periodically
[TS]
00:18:59
◼
►
but all that money flowing in lets them
[TS]
00:19:02
◼
►
sort of stick their head in the sand
[TS]
00:19:03
◼
►
thing yeah sometimes it's frustrating
[TS]
00:19:05
◼
►
but the money keeps coming in so let's
[TS]
00:19:07
◼
►
you know try to get a new material for
[TS]
00:19:09
◼
►
the floor yeah you know this is a
[TS]
00:19:12
◼
►
somewhat silly example but um I went for
[TS]
00:19:16
◼
►
a run and I was putting my phone into my
[TS]
00:19:18
◼
►
little fanny pack hi
[TS]
00:19:20
◼
►
Brits hello likes I was putting my phone
[TS]
00:19:23
◼
►
into my fanny pack or whatever it's
[TS]
00:19:25
◼
►
called and not that and yeah well it's
[TS]
00:19:27
◼
►
called that here it's not all that there
[TS]
00:19:29
◼
►
but anyway bum bag Thank You slate 401
[TS]
00:19:32
◼
►
that's what I was looking for I think
[TS]
00:19:34
◼
►
that's the British version anyway is
[TS]
00:19:35
◼
►
that real bum bag yeah I've heard that
[TS]
00:19:37
◼
►
several times there's not just a parody
[TS]
00:19:39
◼
►
of fanny pack I don't think so I mean
[TS]
00:19:42
◼
►
there are all kind of parodies of
[TS]
00:19:43
◼
►
themselves but but yes alright anyway
[TS]
00:19:47
◼
►
I'm gonna get through this darn it so I
[TS]
00:19:49
◼
►
dropped my phone on the pavement
[TS]
00:19:50
◼
►
shattered my first iPhone it's first
[TS]
00:19:53
◼
►
time I've done that since getting my 3GS
[TS]
00:19:55
◼
►
way back when I made it almost 3,000
[TS]
00:19:58
◼
►
days without shattering a phone
[TS]
00:19:59
◼
►
had some like Nick's or scratches or
[TS]
00:20:01
◼
►
what have you know is that before or
[TS]
00:20:02
◼
►
after the last Mac Mini update ah that's
[TS]
00:20:05
◼
►
a good question I'm not sure but anyway
[TS]
00:20:07
◼
►
I I went to schedule an appointment on
[TS]
00:20:11
◼
►
on Friday mornings this was at like 6:45
[TS]
00:20:15
◼
►
7 o'clock in the morning when I was done
[TS]
00:20:16
◼
►
with my run and there was some
[TS]
00:20:18
◼
►
availability there was like a hair of
[TS]
00:20:21
◼
►
availability Friday and some
[TS]
00:20:22
◼
►
availability Saturday and I ended up
[TS]
00:20:25
◼
►
having to wait until Sunday and and just
[TS]
00:20:27
◼
►
a couple days out you know there there
[TS]
00:20:29
◼
►
were the times that I had were not
[TS]
00:20:31
◼
►
available to me we're not terribly
[TS]
00:20:33
◼
►
convenient which yes I understand that
[TS]
00:20:36
◼
►
like oh I live very close to an Apple
[TS]
00:20:37
◼
►
store don't be creepy you know if you
[TS]
00:20:39
◼
►
live an hour or two away from an Apple
[TS]
00:20:41
◼
►
store it's much much worse so this could
[TS]
00:20:44
◼
►
have been a whole lot worse but if I had
[TS]
00:20:46
◼
►
been able to schedule like a same-day
[TS]
00:20:47
◼
►
appointment for a convenient time for me
[TS]
00:20:49
◼
►
that would have been amazing instead I
[TS]
00:20:52
◼
►
was like oh I guess that's when I'll go
[TS]
00:20:54
◼
►
in and then when I got there it was like
[TS]
00:20:56
◼
►
okay wait 10 15 minutes for somebody to
[TS]
00:20:59
◼
►
come talk to you to just verify the fact
[TS]
00:21:01
◼
►
that you do you have the phone you say
[TS]
00:21:02
◼
►
you have and then wait 10 or 15 minutes
[TS]
00:21:05
◼
►
for somebody else to come and grab the
[TS]
00:21:06
◼
►
phone and then wait two hours to have
[TS]
00:21:08
◼
►
the phone repaired and yes I understand
[TS]
00:21:11
◼
►
that this is a first-world problem to to
[TS]
00:21:13
◼
►
end all first world problems but the
[TS]
00:21:15
◼
►
point I'm bringing the reason I bring
[TS]
00:21:17
◼
►
all this up is because if I had had like
[TS]
00:21:19
◼
►
a next day appointment would have been
[TS]
00:21:20
◼
►
in and out in an hour which I think if
[TS]
00:21:21
◼
►
the store was empty or perhaps more
[TS]
00:21:24
◼
►
appropriately staffed then I could have
[TS]
00:21:26
◼
►
been that would have been amazing and I
[TS]
00:21:28
◼
►
wouldn't have stopped talking about that
[TS]
00:21:29
◼
►
forever but instead it's like oh well I
[TS]
00:21:32
◼
►
guess I got to go to the Apple store you
[TS]
00:21:34
◼
►
mean you have to go to Apple today you
[TS]
00:21:37
◼
►
will be today at Apple Oh at Apple today
[TS]
00:21:40
◼
►
going into their forum atrium to be in
[TS]
00:21:42
◼
►
their genius Grove I'm actually glad you
[TS]
00:21:44
◼
►
brought that up I actually think I like
[TS]
00:21:46
◼
►
today at Apple I think I like the name
[TS]
00:21:47
◼
►
and I think I like the premise well I
[TS]
00:21:49
◼
►
ever do it probably not like the idea I
[TS]
00:21:53
◼
►
even though I don't think it's for me I
[TS]
00:21:55
◼
►
think it's a good idea and I actually
[TS]
00:21:56
◼
►
really really like the name today at
[TS]
00:21:57
◼
►
Apple and and in the little video they
[TS]
00:21:59
◼
►
showed you know they showed today at
[TS]
00:22:01
◼
►
Apple we're gonna I don't know do a
[TS]
00:22:02
◼
►
photo walk today at Apple we're gonna do
[TS]
00:22:04
◼
►
sketching today at Apple we're gonna do
[TS]
00:22:05
◼
►
teacher Tuesday which I also think is
[TS]
00:22:07
◼
►
really awesome so as much as I want to
[TS]
00:22:11
◼
►
poke fun and
[TS]
00:22:12
◼
►
and I know you were joking but I want to
[TS]
00:22:13
◼
►
poke fun it today at Apple I actually do
[TS]
00:22:16
◼
►
enjoy that Apple Town Center however get
[TS]
00:22:19
◼
►
out of here with that nonsense it's
[TS]
00:22:20
◼
►
terrible
[TS]
00:22:20
◼
►
all right now we've spent too much time
[TS]
00:22:22
◼
►
on retail we were sponsored this week by
[TS]
00:22:29
◼
►
aftershocks bone conduction headphones
[TS]
00:22:31
◼
►
go to ATP aftershocks calm to learn more
[TS]
00:22:35
◼
►
aftershokz headphones work by bone
[TS]
00:22:37
◼
►
conduction small transducers rest in
[TS]
00:22:39
◼
►
front of your ears not inside or around
[TS]
00:22:41
◼
►
the like most headphones and they send
[TS]
00:22:43
◼
►
vibrations through your cheek bones that
[TS]
00:22:45
◼
►
are too small for you to feel directly
[TS]
00:22:47
◼
►
to your inner ear so unlike every other
[TS]
00:22:50
◼
►
kind of headphone bone conduction leaves
[TS]
00:22:52
◼
►
your ears completely open with nothing
[TS]
00:22:55
◼
►
sitting on top of them or resting in
[TS]
00:22:57
◼
►
them or squishing inside your ear canal
[TS]
00:22:59
◼
►
and this brings some major benefits so
[TS]
00:23:01
◼
►
first of all there's a major comfort
[TS]
00:23:03
◼
►
benefit if you like me can't wear
[TS]
00:23:05
◼
►
earbuds cuz they just hurt after a while
[TS]
00:23:07
◼
►
this doesn't have that problem there's
[TS]
00:23:09
◼
►
nothing in your ear they're also awesome
[TS]
00:23:11
◼
►
for exercise and for hot weather because
[TS]
00:23:14
◼
►
you don't sweat as much without this
[TS]
00:23:15
◼
►
thing covering up or sticking inside
[TS]
00:23:17
◼
►
your ear
[TS]
00:23:18
◼
►
that's what stay in place really well as
[TS]
00:23:19
◼
►
you move around during exercise and they
[TS]
00:23:21
◼
►
are ip55 certified for water-resistant
[TS]
00:23:24
◼
►
so if they get too sweaty or if they get
[TS]
00:23:25
◼
►
if it starts raining you don't have to
[TS]
00:23:27
◼
►
worry about it and the biggest
[TS]
00:23:28
◼
►
difference for me with aftershock
[TS]
00:23:30
◼
►
compared to any other headphones is that
[TS]
00:23:31
◼
►
nothing is blocking your ears so you
[TS]
00:23:34
◼
►
hear all of the sound of the world
[TS]
00:23:36
◼
►
around you so this is not so good if
[TS]
00:23:38
◼
►
you're in a very loud place like a
[TS]
00:23:40
◼
►
subway station but it's awesome if
[TS]
00:23:42
◼
►
you're doing something like running
[TS]
00:23:44
◼
►
outside or doing stuff around your house
[TS]
00:23:46
◼
►
where you want to be able to still hear
[TS]
00:23:48
◼
►
what's going on in the house or taking a
[TS]
00:23:49
◼
►
call in an office it is incredible it is
[TS]
00:23:52
◼
►
like nothing it's like no other kind of
[TS]
00:23:54
◼
►
headphone I've ever used and I use it
[TS]
00:23:55
◼
►
for walking especially it is amazing for
[TS]
00:23:58
◼
►
walking or any kind of other like
[TS]
00:24:01
◼
►
outdoor exercise where you want to hear
[TS]
00:24:03
◼
►
the world and you don't want to be
[TS]
00:24:05
◼
►
blocked out you know for safety or
[TS]
00:24:06
◼
►
practicality reasons the flagship model
[TS]
00:24:08
◼
►
was the tracks titanium which they still
[TS]
00:24:11
◼
►
sell and it's great and it is I think my
[TS]
00:24:13
◼
►
favorite overall one they also just
[TS]
00:24:15
◼
►
announced and are taking pre-orders for
[TS]
00:24:17
◼
►
the Trek's air this is 20% lighter now
[TS]
00:24:21
◼
►
has a new light weight all titanium
[TS]
00:24:23
◼
►
headband it has reduced sound leakage
[TS]
00:24:25
◼
►
improved micro
[TS]
00:24:26
◼
►
phones and better bass response if you
[TS]
00:24:28
◼
►
want personally I prefer the pocket
[TS]
00:24:30
◼
►
ability of the original one because the
[TS]
00:24:32
◼
►
shape is a little bit different but
[TS]
00:24:33
◼
►
they're both amazing you can't go wrong
[TS]
00:24:34
◼
►
with either one they're both incredibly
[TS]
00:24:36
◼
►
light incredibly comfortable and I
[TS]
00:24:38
◼
►
highly recommend them so go to ATP dot
[TS]
00:24:41
◼
►
aftershocks calm to learn more about the
[TS]
00:24:43
◼
►
treks air and the tracks titanium thank
[TS]
00:24:46
◼
►
you very much two aftershocks for
[TS]
00:24:48
◼
►
sponsoring our show next up was Apple
[TS]
00:24:53
◼
►
watch this was it started out with some
[TS]
00:24:57
◼
►
new medical initiatives around kind of
[TS]
00:25:00
◼
►
continuous heart rate not full-blown
[TS]
00:25:03
◼
►
monitoring but kind of like passive
[TS]
00:25:04
◼
►
checks throughout the day for heart rate
[TS]
00:25:06
◼
►
monitoring that can do new things like
[TS]
00:25:08
◼
►
attempt to detect if your heart rate is
[TS]
00:25:10
◼
►
elevated when it shouldn't be like if
[TS]
00:25:12
◼
►
you're not exercising and they also
[TS]
00:25:14
◼
►
announced a new heart study that they're
[TS]
00:25:16
◼
►
starting that will mean that the goal of
[TS]
00:25:19
◼
►
which is to detect things like it like
[TS]
00:25:22
◼
►
arrhythmias and a fib and this is this
[TS]
00:25:26
◼
►
is a really big deal this is exactly the
[TS]
00:25:29
◼
►
kind of awesome thing that I think the
[TS]
00:25:31
◼
►
the Jeff Williams led health initiatives
[TS]
00:25:34
◼
►
really get right I really hope that this
[TS]
00:25:37
◼
►
works out for them I'm very glad they're
[TS]
00:25:39
◼
►
doing this they should they should be
[TS]
00:25:41
◼
►
commended for doing this because this is
[TS]
00:25:44
◼
►
potentially life-changing for a lot of
[TS]
00:25:46
◼
►
people a lot of people so that's awesome
[TS]
00:25:49
◼
►
well you have to opt into this the study
[TS]
00:25:52
◼
►
though it's not I mean it'll be better
[TS]
00:25:53
◼
►
when if it if everything works out I
[TS]
00:25:55
◼
►
don't know that what the regulatory
[TS]
00:25:56
◼
►
situation is but can they just like
[TS]
00:25:58
◼
►
build this in so you don't have to know
[TS]
00:25:59
◼
►
anything you just put your Apple watch
[TS]
00:26:00
◼
►
on and then one day you get some kind of
[TS]
00:26:03
◼
►
notification says hey yeah we noticed
[TS]
00:26:04
◼
►
something weird maybe you should contact
[TS]
00:26:07
◼
►
somebody and you know whatever versus
[TS]
00:26:10
◼
►
now where you have to download this app
[TS]
00:26:11
◼
►
sign up to be part of the study probably
[TS]
00:26:13
◼
►
signed a bunch of disclaimer things or
[TS]
00:26:14
◼
►
whatever um so it's good for people who
[TS]
00:26:17
◼
►
already know that they might be at risk
[TS]
00:26:19
◼
►
for this type of thing to have
[TS]
00:26:20
◼
►
monitoring but known as far as I
[TS]
00:26:22
◼
►
understand this program is going to
[TS]
00:26:23
◼
►
passively get the benefit of this
[TS]
00:26:25
◼
►
program because it's still in the sort
[TS]
00:26:26
◼
►
of you know experimental stage so it's a
[TS]
00:26:29
◼
►
start it's a start yeah and I'm pretty
[TS]
00:26:31
◼
►
sure you'd have to opt in to add to
[TS]
00:26:32
◼
►
being in the study and things like that
[TS]
00:26:35
◼
►
but but they had like their the download
[TS]
00:26:36
◼
►
and happen everything yeah but but like
[TS]
00:26:38
◼
►
you know Apple has been built
[TS]
00:26:40
◼
►
framework to do these things for some
[TS]
00:26:41
◼
►
time now so like that's yeah and to do
[TS]
00:26:45
◼
►
it at quite immense scale to so that
[TS]
00:26:47
◼
►
that's why these are so important and
[TS]
00:26:48
◼
►
why they're so impressive that you know
[TS]
00:26:50
◼
►
apples doing this at scale with pretty
[TS]
00:26:53
◼
►
advanced resources that they're at their
[TS]
00:26:54
◼
►
fingertips here or at their wrists tips
[TS]
00:26:56
◼
►
and and so it's there actually is
[TS]
00:26:59
◼
►
potential to do pretty significant
[TS]
00:27:01
◼
►
things here yeah they were saying that
[TS]
00:27:03
◼
►
you know I thought it was during this
[TS]
00:27:04
◼
►
keynote that they said that you know a
[TS]
00:27:05
◼
►
lot of medical studies or something like
[TS]
00:27:07
◼
►
a thousand people and this is
[TS]
00:27:08
◼
►
potentially going to be like tens of
[TS]
00:27:09
◼
►
thousands if not more than that which is
[TS]
00:27:11
◼
►
really awesome
[TS]
00:27:11
◼
►
we also skipped a brief moment what did
[TS]
00:27:14
◼
►
you think of the introductory video for
[TS]
00:27:16
◼
►
Apple watch this is not the cellular
[TS]
00:27:17
◼
►
video which comes later oh yeah where
[TS]
00:27:21
◼
►
they really have like the guy like
[TS]
00:27:22
◼
►
reading his letter from his car crash
[TS]
00:27:23
◼
►
and stuff yeah yeah yeah exactly my main
[TS]
00:27:26
◼
►
complaint about that thing is that it
[TS]
00:27:28
◼
►
was not clear to me whether the people
[TS]
00:27:31
◼
►
in the video were actors or the actual
[TS]
00:27:33
◼
►
people well it's funny you bring that up
[TS]
00:27:35
◼
►
I wish like it's like we planned this a
[TS]
00:27:38
◼
►
friend of the show
[TS]
00:27:39
◼
►
Kyle Seth gray or Kyle's the gray it was
[TS]
00:27:42
◼
►
a real a listener and I think he listens
[TS]
00:27:44
◼
►
to the show I'm not sure so if so hi
[TS]
00:27:46
◼
►
Kyle but um but anyway he's definitely a
[TS]
00:27:48
◼
►
real a listener and he was one of the
[TS]
00:27:49
◼
►
people in the in the video he was the
[TS]
00:27:51
◼
►
one on the bike and the stationary bike
[TS]
00:27:53
◼
►
and so that is a real person that I have
[TS]
00:27:56
◼
►
met and I have shaken his hand with my
[TS]
00:27:59
◼
►
hand and he is real
[TS]
00:28:00
◼
►
so yeah I don't maybe others were actors
[TS]
00:28:03
◼
►
but I'm pretty sure not and and I feel
[TS]
00:28:05
◼
►
like we saw something fly by that the
[TS]
00:28:07
◼
►
guy in the elevator was also a real a
[TS]
00:28:10
◼
►
listener it's always kind of weird to me
[TS]
00:28:13
◼
►
when I mean they do this all the time
[TS]
00:28:14
◼
►
but they they enter a segment about a
[TS]
00:28:17
◼
►
product and especially with the Apple
[TS]
00:28:19
◼
►
watch where the new one looks just like
[TS]
00:28:21
◼
►
the old one it takes a couple seconds
[TS]
00:28:24
◼
►
they ramped up to say they're just
[TS]
00:28:26
◼
►
telling us how great their product or
[TS]
00:28:28
◼
►
existing product is which they tend not
[TS]
00:28:30
◼
►
to do like there wasn't a big segment
[TS]
00:28:31
◼
►
about how great the iPhone 7 is before
[TS]
00:28:34
◼
►
the iPhone 8 part right but it's like
[TS]
00:28:36
◼
►
let me just tell you about and it was
[TS]
00:28:37
◼
►
about watch iOS 4 and people love their
[TS]
00:28:39
◼
►
Apple watch and sales are great even
[TS]
00:28:41
◼
►
though we're not going to tell you how
[TS]
00:28:42
◼
►
many there are but trust us they're
[TS]
00:28:43
◼
►
great and and then the video and then of
[TS]
00:28:48
◼
►
course the new the new Apple watch on
[TS]
00:28:49
◼
►
top of that but it was like it's almost
[TS]
00:28:51
◼
►
like yeah
[TS]
00:28:51
◼
►
a lot of time spent on something that is
[TS]
00:28:54
◼
►
not the announcement of the new product
[TS]
00:28:57
◼
►
but uh you know I don't I guess they
[TS]
00:29:00
◼
►
feel like it's important to them to
[TS]
00:29:02
◼
►
emphasize the fact that the watch is a
[TS]
00:29:05
◼
►
success like in a way that they don't
[TS]
00:29:08
◼
►
feel like they have to do for the phone
[TS]
00:29:10
◼
►
I don't know that beats me but I thought
[TS]
00:29:13
◼
►
the video was good and I think to come
[TS]
00:29:15
◼
►
back to where where we were before I
[TS]
00:29:16
◼
►
interrupted I I really think this this
[TS]
00:29:18
◼
►
Apple heart study could be something
[TS]
00:29:20
◼
►
extremely powerful and I'm I'm pleased
[TS]
00:29:22
◼
►
to see them doing it this is another
[TS]
00:29:23
◼
►
example of Tim or whomever deciding that
[TS]
00:29:27
◼
►
this is something that's important to
[TS]
00:29:29
◼
►
Apple or to them personally and then
[TS]
00:29:31
◼
►
eventually Apple and so they're they're
[TS]
00:29:33
◼
►
making it happen and and really making
[TS]
00:29:36
◼
►
some some stark positive change or
[TS]
00:29:38
◼
►
hopefully we don't know yet but I would
[TS]
00:29:39
◼
►
assume that will be the case and that's
[TS]
00:29:40
◼
►
really awesome yeah so then after that
[TS]
00:29:42
◼
►
unless there's something else we had
[TS]
00:29:44
◼
►
here series 3 yeah exactly so series 3
[TS]
00:29:47
◼
►
which is with LTE so optionally with LTE
[TS]
00:29:51
◼
►
that's a fair point fair point is
[TS]
00:29:53
◼
►
optionally with LTE this is pretty
[TS]
00:29:56
◼
►
exciting it sounds like it will be a
[TS]
00:29:59
◼
►
completely separate of course connection
[TS]
00:30:01
◼
►
to your particular cell phone carrier
[TS]
00:30:03
◼
►
you will share however the same phone
[TS]
00:30:07
◼
►
number with your iPhone and there's been
[TS]
00:30:09
◼
►
a little bit of chatter about how that's
[TS]
00:30:10
◼
►
working technically behind the scenes
[TS]
00:30:12
◼
►
but the the the net effect is if you run
[TS]
00:30:15
◼
►
out of the house and your phone is at
[TS]
00:30:17
◼
►
home and you go driving somewhere else
[TS]
00:30:19
◼
►
or running or what-have-you
[TS]
00:30:20
◼
►
yeah then if you get a phone call your
[TS]
00:30:23
◼
►
watch and your phone will both
[TS]
00:30:25
◼
►
simultaneously ring and you can answer
[TS]
00:30:27
◼
►
on either one and you can send text
[TS]
00:30:29
◼
►
messages from either one etc etc in a
[TS]
00:30:31
◼
►
way that you can only do now if you're
[TS]
00:30:33
◼
►
either connected to Wi-Fi in certain
[TS]
00:30:35
◼
►
circumstances or connected via bluetooth
[TS]
00:30:36
◼
►
to your phone and that's extremely cool
[TS]
00:30:38
◼
►
what's not cool is that at least in
[TS]
00:30:41
◼
►
America it seems that all the cellphone
[TS]
00:30:43
◼
►
carriers are go or at least anyone who's
[TS]
00:30:45
◼
►
talked about it yet is saying it's gonna
[TS]
00:30:46
◼
►
be 10 dollars a month for a watch which
[TS]
00:30:48
◼
►
i think is preposterous i don't know
[TS]
00:30:50
◼
►
what it is i don't know why i came to
[TS]
00:30:52
◼
►
this conclusion because the watch is
[TS]
00:30:54
◼
►
small and you pay more money for big
[TS]
00:30:56
◼
►
things size comparison okay III know
[TS]
00:31:01
◼
►
that we are spoiled by modern cellular
[TS]
00:31:03
◼
►
plans being amazing but
[TS]
00:31:05
◼
►
it's an entirely separate cellular data
[TS]
00:31:08
◼
►
device that is only $10 a month to have
[TS]
00:31:11
◼
►
on your plan that's a good deal no it's
[TS]
00:31:14
◼
►
not it's not more data that they're
[TS]
00:31:16
◼
►
selling you err like what like Woody
[TS]
00:31:17
◼
►
Allen's father and that movie that I
[TS]
00:31:19
◼
►
can't remember they're just sound like
[TS]
00:31:20
◼
►
they're not giving you more David it
[TS]
00:31:22
◼
►
doesn't cost them that much more money
[TS]
00:31:24
◼
►
to have another device on their network
[TS]
00:31:27
◼
►
you know so like it's trust me they're
[TS]
00:31:30
◼
►
making a huge amount of profit attend an
[TS]
00:31:31
◼
►
additional $10 I know but like but that
[TS]
00:31:34
◼
►
is a very you know compared to the
[TS]
00:31:36
◼
►
industry and what they do and what we've
[TS]
00:31:38
◼
►
always paid for to have an entirely
[TS]
00:31:40
◼
►
separately activated device for $10 a
[TS]
00:31:43
◼
►
month is pretty good I disagree it's the
[TS]
00:31:46
◼
►
same it's the same phone number I mean
[TS]
00:31:48
◼
►
here's a problem the problem with all
[TS]
00:31:49
◼
►
this stuff is that it's not we don't
[TS]
00:31:50
◼
►
know what we should actually be paying
[TS]
00:31:52
◼
►
for these things because so many telecom
[TS]
00:31:54
◼
►
companies have not a monopoly but you
[TS]
00:31:57
◼
►
have one or two reasonable choices the
[TS]
00:31:59
◼
►
competition is not strong in this
[TS]
00:32:01
◼
►
industry and regulation is not you know
[TS]
00:32:04
◼
►
so we don't know what this stuff would
[TS]
00:32:06
◼
►
actually be worth with competition and
[TS]
00:32:08
◼
►
we do know that in other parts of the
[TS]
00:32:09
◼
►
world you get more data and faster
[TS]
00:32:11
◼
►
speeds for less money
[TS]
00:32:12
◼
►
so the general frustration with carriers
[TS]
00:32:14
◼
►
in telecom in the u.s. underlies
[TS]
00:32:16
◼
►
everything and so it's hard to say you
[TS]
00:32:19
◼
►
know what you're saying your argument
[TS]
00:32:21
◼
►
you have Marco is the relative thing
[TS]
00:32:22
◼
►
like Thing Thing X costs this amount and
[TS]
00:32:25
◼
►
thing Y is cost cost way less
[TS]
00:32:28
◼
►
proportionally yeah I'm getting another
[TS]
00:32:29
◼
►
device in it's only $10 but it just
[TS]
00:32:32
◼
►
feels like it feels like the bad the the
[TS]
00:32:35
◼
►
doomsday scenarios of the net neutrality
[TS]
00:32:37
◼
►
things where it's like every new thing
[TS]
00:32:39
◼
►
you want to have they can charge you
[TS]
00:32:40
◼
►
money for the carriers have always been
[TS]
00:32:42
◼
►
there and remained there and now it's
[TS]
00:32:44
◼
►
like well great everything's gonna have
[TS]
00:32:46
◼
►
a cell connection and I have to get not
[TS]
00:32:48
◼
►
nickel and dimed but fived intend it's
[TS]
00:32:54
◼
►
untenable after a certain point it's
[TS]
00:32:55
◼
►
especially if it doesn't come with more
[TS]
00:32:56
◼
►
data right especially if it doesn't so I
[TS]
00:32:58
◼
►
you know we all hate carries and we wish
[TS]
00:33:00
◼
►
they did a better job at this point when
[TS]
00:33:02
◼
►
the number of devices starts going up
[TS]
00:33:03
◼
►
like this like we fast forward 10 15
[TS]
00:33:06
◼
►
years and everybody in the family who is
[TS]
00:33:08
◼
►
an adolescent or adult has a watch a
[TS]
00:33:13
◼
►
phone a tablet and not a laptop example
[TS]
00:33:17
◼
►
never I'd sell you to a because they're
[TS]
00:33:19
◼
►
that's a that's a lot of damn devices
[TS]
00:33:21
◼
►
and you start saying can I just pay a
[TS]
00:33:23
◼
►
huge amount of money for my whole family
[TS]
00:33:24
◼
►
and just be like a flat rate for a huge
[TS]
00:33:26
◼
►
amount of data and not have to get
[TS]
00:33:28
◼
►
additional money every time you know
[TS]
00:33:30
◼
►
someone adds a new device but we're far
[TS]
00:33:32
◼
►
from that so anyway it's not that bad
[TS]
00:33:35
◼
►
ten dollars seems reasonable for the
[TS]
00:33:38
◼
►
kind of people who are gonna buy an
[TS]
00:33:40
◼
►
Apple watch with cellular which is
[TS]
00:33:42
◼
►
already a pretty expensive product as a
[TS]
00:33:44
◼
►
companion to their already expensive
[TS]
00:33:45
◼
►
phone so apples right on the money in
[TS]
00:33:47
◼
►
terms of you know who this product is
[TS]
00:33:50
◼
►
for and what they're willing to pay well
[TS]
00:33:51
◼
►
we'll get to more of that later when we
[TS]
00:33:52
◼
►
start getting into the phones but uh you
[TS]
00:33:54
◼
►
know it it looks good I agree with you
[TS]
00:33:58
◼
►
Marco that getting this for free and
[TS]
00:34:00
◼
►
John as well but Marco I think you were
[TS]
00:34:02
◼
►
I think you thought I wanted this for
[TS]
00:34:04
◼
►
free I don't I don't think that it that
[TS]
00:34:06
◼
►
a free additional connection to in my
[TS]
00:34:09
◼
►
case ATT's network is reasonable I don't
[TS]
00:34:11
◼
►
think that at all
[TS]
00:34:12
◼
►
this is different for example than
[TS]
00:34:15
◼
►
tethering where tethering is still only
[TS]
00:34:17
◼
►
one connection to AT&T and how I choose
[TS]
00:34:20
◼
►
to blow through my data to me should be
[TS]
00:34:22
◼
►
my choice and I found it completely
[TS]
00:34:25
◼
►
egregious when tethering was an
[TS]
00:34:26
◼
►
additional fee years ago because it's
[TS]
00:34:29
◼
►
still only one connection and it's still
[TS]
00:34:30
◼
►
just my data and in fact in some ways
[TS]
00:34:32
◼
►
they should encourage tethering because
[TS]
00:34:34
◼
►
then I'm gonna blow through my data even
[TS]
00:34:35
◼
►
quicker and then hypothetically pay them
[TS]
00:34:37
◼
►
even more money this is different in
[TS]
00:34:39
◼
►
that I do think it should cost a nonzero
[TS]
00:34:43
◼
►
amounts of money to have an Apple watch
[TS]
00:34:45
◼
►
connected to your cell phone plan the
[TS]
00:34:47
◼
►
thing that bothers me though is that I
[TS]
00:34:50
◼
►
don't think $10 a month is a reasonable
[TS]
00:34:53
◼
►
cost I think it should be half that now
[TS]
00:34:55
◼
►
how did I come to that conclusion no
[TS]
00:34:56
◼
►
freaking clue I think it's what John
[TS]
00:34:58
◼
►
alluded to earlier the watch is
[TS]
00:34:59
◼
►
physically small the iPad is physically
[TS]
00:35:01
◼
►
big it should be less than the iPad and
[TS]
00:35:03
◼
►
I concede that really if you put that on
[TS]
00:35:06
◼
►
paper it doesn't make a hell of a lot of
[TS]
00:35:07
◼
►
sense no but it it just seems it just
[TS]
00:35:10
◼
►
seems bonkers to me that's something
[TS]
00:35:12
◼
►
that really shouldn't necessarily be
[TS]
00:35:15
◼
►
drawing that much data and even if it
[TS]
00:35:16
◼
►
was it's still the same bucket of data
[TS]
00:35:19
◼
►
it's not like I'm getting more data for
[TS]
00:35:21
◼
►
it I just don't think that $10 a month
[TS]
00:35:23
◼
►
is reasonable I think five would have
[TS]
00:35:25
◼
►
been the right answer and I wouldn't
[TS]
00:35:26
◼
►
have blinked an eye if it was $5 a month
[TS]
00:35:29
◼
►
but for $10 a month that's making me go
[TS]
00:35:33
◼
►
I think I want cellular but now I'm not
[TS]
00:35:36
◼
►
so sure and I don't know do you want
[TS]
00:35:40
◼
►
cellular forget it okay before I set you
[TS]
00:35:42
◼
►
on fire this kind of like micro price
[TS]
00:35:46
◼
►
anger is why I app developers can't
[TS]
00:35:48
◼
►
charge money for apps but anyway let's
[TS]
00:35:51
◼
►
not do that well yeah in actually five
[TS]
00:35:55
◼
►
dollars a month even is great perhaps
[TS]
00:35:57
◼
►
anyway there's like here's the thing
[TS]
00:35:59
◼
►
there the cost of this the cost of this
[TS]
00:36:00
◼
►
device to the carriers is network
[TS]
00:36:02
◼
►
capacity right because every device that
[TS]
00:36:04
◼
►
is communicating one of those hours adds
[TS]
00:36:05
◼
►
right but in the grand scheme of things
[TS]
00:36:08
◼
►
even with apples we have no idea how
[TS]
00:36:10
◼
►
many they're selling thing we know
[TS]
00:36:11
◼
►
roughly how many thing they're selling
[TS]
00:36:13
◼
►
in proportion to the number of cell
[TS]
00:36:15
◼
►
phones that are on a cell network at any
[TS]
00:36:16
◼
►
given time and ended miniscule so there
[TS]
00:36:19
◼
►
is a capacity increase for connecting
[TS]
00:36:21
◼
►
these watches but it is small and all
[TS]
00:36:23
◼
►
pricing of cell data plans is in the
[TS]
00:36:26
◼
►
realm of whatever whatever carrier is
[TS]
00:36:29
◼
►
makeup and or colluded with each other
[TS]
00:36:30
◼
►
for there is no market pressure to lower
[TS]
00:36:32
◼
►
prices as they're so few people and the
[TS]
00:36:36
◼
►
only one who is hungry is always like
[TS]
00:36:37
◼
►
the one with the terrible network where
[TS]
00:36:39
◼
►
I think it was that sprint these days or
[TS]
00:36:40
◼
►
whatever to mobile right and even they
[TS]
00:36:43
◼
►
minoo pull prices essentially out of
[TS]
00:36:46
◼
►
thin air so it's hard for us to know how
[TS]
00:36:47
◼
►
much of stuff was worth you know other
[TS]
00:36:49
◼
►
than like I said looking at the rest of
[TS]
00:36:51
◼
►
the world and realizing we don't have it
[TS]
00:36:52
◼
►
that great here so I don't know um but
[TS]
00:36:54
◼
►
anyway if you're like if you're remotely
[TS]
00:36:57
◼
►
on the fence to get the cellular one
[TS]
00:36:58
◼
►
like don't why would you even bother
[TS]
00:37:00
◼
►
getting with his phone it's like and not
[TS]
00:37:02
◼
►
get the cellular and unless you if you
[TS]
00:37:04
◼
►
were already looking at a series two and
[TS]
00:37:05
◼
►
you've never had any interest and
[TS]
00:37:07
◼
►
cellular then you know get the series
[TS]
00:37:09
◼
►
through that cell yeah but if you
[TS]
00:37:10
◼
►
thought I really love to have a cellular
[TS]
00:37:12
◼
►
thing but that $10 a month is you know I
[TS]
00:37:14
◼
►
mean you know just drop one of your
[TS]
00:37:17
◼
►
streaming subscriptions like this is an
[TS]
00:37:18
◼
►
expensive product for your expensive
[TS]
00:37:20
◼
►
phone well but I might add a screen a
[TS]
00:37:22
◼
►
streaming subscription because stupid
[TS]
00:37:24
◼
►
Apple music which we'll get to in a
[TS]
00:37:26
◼
►
it's cellular on your wrist that's
[TS]
00:37:28
◼
►
awesome
[TS]
00:37:29
◼
►
pay the ten bucks oh it is awesome
[TS]
00:37:32
◼
►
that's incredible what like even for
[TS]
00:37:35
◼
►
this year even for this day and age even
[TS]
00:37:37
◼
►
for the wonderful technology that we
[TS]
00:37:39
◼
►
have that is still amazing like oh is
[TS]
00:37:42
◼
►
how this is like the Louie CK like you
[TS]
00:37:44
◼
►
know it's sitting in a chair in the sky
[TS]
00:37:45
◼
►
yeah yeah how is this not amazing and
[TS]
00:37:48
◼
►
like you people are like I've seen some
[TS]
00:37:51
◼
►
of the comments are like it's just to
[TS]
00:37:53
◼
►
watch no it's not just a watch it's a
[TS]
00:37:55
◼
►
tiny little computer that lives on your
[TS]
00:37:56
◼
►
wrist and can talk to anywhere on the
[TS]
00:37:58
◼
►
world without any phone attached to it
[TS]
00:37:59
◼
►
or now like that's incredible can I run
[TS]
00:38:03
◼
►
overcast on it because that's really
[TS]
00:38:04
◼
►
what I care about know I'm there amen
[TS]
00:38:05
◼
►
brother
[TS]
00:38:06
◼
►
that's a software limitation that that
[TS]
00:38:09
◼
►
is not a hard like and we'll get to that
[TS]
00:38:11
◼
►
I mean okay let's let's talk about that
[TS]
00:38:13
◼
►
now so you know cellular on the watch
[TS]
00:38:16
◼
►
what is it actually good for and the
[TS]
00:38:20
◼
►
answer so far is you know the basics of
[TS]
00:38:22
◼
►
lots of times we have talked about and
[TS]
00:38:25
◼
►
other people have talked about you know
[TS]
00:38:27
◼
►
do you bring your phone with you with
[TS]
00:38:29
◼
►
the watch and when the Apple would add
[TS]
00:38:31
◼
►
features like standalone music playback
[TS]
00:38:33
◼
►
from the watch like to a Bluetooth
[TS]
00:38:35
◼
►
headset or when they talk about adding
[TS]
00:38:37
◼
►
SOS earlier this summer we would you
[TS]
00:38:40
◼
►
know a lot of us would ask ourselves
[TS]
00:38:41
◼
►
like why would I not have my phone with
[TS]
00:38:44
◼
►
me because a lot of people like even
[TS]
00:38:46
◼
►
when they go out for exercising they
[TS]
00:38:48
◼
►
still bring their phone with them just
[TS]
00:38:50
◼
►
in case there's an emergency or somebody
[TS]
00:38:52
◼
►
has to reach them or they need help or
[TS]
00:38:54
◼
►
whatever else yeah so there's a there's
[TS]
00:38:56
◼
►
a clear reason for lots of people who
[TS]
00:38:59
◼
►
who would otherwise take just the watch
[TS]
00:39:02
◼
►
with them somewhere I would love to do
[TS]
00:39:03
◼
►
that but haven't been doing that not
[TS]
00:39:05
◼
►
because of anything about like the
[TS]
00:39:07
◼
►
watch's hardware or software but because
[TS]
00:39:10
◼
►
it just didn't have cellular itself
[TS]
00:39:11
◼
►
which I guess was hardware but ignore
[TS]
00:39:12
◼
►
that for a second
[TS]
00:39:14
◼
►
it's like that was what that was holding
[TS]
00:39:15
◼
►
back a lot of people and so I mentioned
[TS]
00:39:17
◼
►
last week like in our predictions
[TS]
00:39:19
◼
►
episode like and and we had already
[TS]
00:39:21
◼
►
heard the rumors last week about the
[TS]
00:39:22
◼
►
cellular watch because that was from the
[TS]
00:39:24
◼
►
home pod leak but you know we had we
[TS]
00:39:27
◼
►
discussed like you know the things I
[TS]
00:39:29
◼
►
want in the watch are for it to be a
[TS]
00:39:31
◼
►
smarter and nicer looking timepiece but
[TS]
00:39:35
◼
►
most people use the watch for is
[TS]
00:39:36
◼
►
exercise and notifications and that
[TS]
00:39:38
◼
►
seems to be driving the same
[TS]
00:39:39
◼
►
so what Apple's doing here is very smart
[TS]
00:39:41
◼
►
in that way it's it looks like they've
[TS]
00:39:43
◼
►
done zero to make it a nicer looking
[TS]
00:39:46
◼
►
better smarter timepiece but it but this
[TS]
00:39:50
◼
►
is a massive jump forward for making it
[TS]
00:39:53
◼
►
an exercise and notifications device
[TS]
00:39:54
◼
►
because now there are significant times
[TS]
00:39:58
◼
►
when people would want to bring just the
[TS]
00:40:01
◼
►
watch with them that and and those are
[TS]
00:40:03
◼
►
times for which people are buying or
[TS]
00:40:06
◼
►
want to buy the Apple watch
[TS]
00:40:08
◼
►
so that's exercise that's like you know
[TS]
00:40:10
◼
►
going on the beach that is you know
[TS]
00:40:12
◼
►
certain types of travel and TVs but
[TS]
00:40:14
◼
►
let's be honest it's mostly exercise but
[TS]
00:40:16
◼
►
that's a big thing like a lot of runners
[TS]
00:40:18
◼
►
you know want to run without having a
[TS]
00:40:20
◼
►
phone strap in some weird spot on their
[TS]
00:40:22
◼
►
body or anything like that yep it's a
[TS]
00:40:24
◼
►
huge market so this is awesome for that
[TS]
00:40:27
◼
►
now going beyond the like you know phone
[TS]
00:40:30
◼
►
call in an emergency scenario I think
[TS]
00:40:33
◼
►
one of the other things and they
[TS]
00:40:34
◼
►
mentioned the Apple music streaming
[TS]
00:40:36
◼
►
that's cool you know that that should be
[TS]
00:40:38
◼
►
fine I'm a little concerned about how
[TS]
00:40:39
◼
►
that will affect battery life but you
[TS]
00:40:41
◼
►
know it'll it's probably it's probably
[TS]
00:40:42
◼
►
your underplaying that I think that's
[TS]
00:40:44
◼
►
like the most important thing because
[TS]
00:40:45
◼
►
when you take it when you're running I
[TS]
00:40:47
◼
►
think a lot of people bring their phones
[TS]
00:40:48
◼
►
with them they say oh it's in case I
[TS]
00:40:49
◼
►
fall down I need to call somebody but
[TS]
00:40:50
◼
►
really they want to play their music
[TS]
00:40:52
◼
►
from it and yeah you can play music from
[TS]
00:40:53
◼
►
your watch now but it's a pain in the
[TS]
00:40:54
◼
►
butt I think streaming music plus air
[TS]
00:40:56
◼
►
pods is like the killer app that's gonna
[TS]
00:40:58
◼
►
sell cellular for me you're gonna tell
[TS]
00:41:00
◼
►
them oh I can make phone calls that will
[TS]
00:41:02
◼
►
make me feel better but I think it is
[TS]
00:41:04
◼
►
all about 40 million songs on your wrist
[TS]
00:41:06
◼
►
in air pods like that is the ultimate I
[TS]
00:41:08
◼
►
want to run and listen to something
[TS]
00:41:10
◼
►
that's why I think it should work with
[TS]
00:41:11
◼
►
Spotify and all the other services I
[TS]
00:41:13
◼
►
have no idea if it does I hope it's not
[TS]
00:41:15
◼
►
constrained to Apple music and I agree
[TS]
00:41:16
◼
►
with your concerns about the battery
[TS]
00:41:18
◼
►
life in the streaming but that is the
[TS]
00:41:20
◼
►
killer and that's they show that in the
[TS]
00:41:22
◼
►
ad of like look at me I get air pods and
[TS]
00:41:24
◼
►
I got wrists it's the lightest weight
[TS]
00:41:25
◼
►
way to listen to all the music in the
[TS]
00:41:28
◼
►
world while you do some activity while
[TS]
00:41:30
◼
►
it also tracks your workout in your
[TS]
00:41:31
◼
►
pulse and everything that I think is the
[TS]
00:41:33
◼
►
is the total package on this yeah that's
[TS]
00:41:35
◼
►
exactly right and that's why a minute
[TS]
00:41:36
◼
►
ago I alluded to you know I might need
[TS]
00:41:38
◼
►
to get an Apple music music subscription
[TS]
00:41:40
◼
►
I am a die-hard Spotify kind of guy
[TS]
00:41:42
◼
►
I love Spotify for reasons that are not
[TS]
00:41:44
◼
►
interesting for right now but the
[TS]
00:41:47
◼
►
thought of being able to go for a run
[TS]
00:41:48
◼
►
like everything Marco just said to be
[TS]
00:41:50
◼
►
able to go for a run with just my air
[TS]
00:41:51
◼
►
pots and my watch and
[TS]
00:41:53
◼
►
have to worry about dropping my phone
[TS]
00:41:54
◼
►
but more importantly just carrying my
[TS]
00:41:56
◼
►
darn phone that sounds amazing and if I
[TS]
00:41:58
◼
►
don't twist my ankle or something like
[TS]
00:42:00
◼
►
that that I can call for help and get
[TS]
00:42:03
◼
►
help from Aaron or whomever that's
[TS]
00:42:05
◼
►
amazing and that is what I want but KC
[TS]
00:42:09
◼
►
all this amazingness including having
[TS]
00:42:11
◼
►
all the music of the in the world
[TS]
00:42:13
◼
►
accessible via voice control honor your
[TS]
00:42:15
◼
►
little wrist computer that you can wear
[TS]
00:42:17
◼
►
anywhere and have cellular coverage is
[TS]
00:42:19
◼
►
not worth 20 bucks a month visit it's
[TS]
00:42:21
◼
►
not worth 20 bucks a month he's not
[TS]
00:42:22
◼
►
complaining about the price of the phone
[TS]
00:42:23
◼
►
note he's complaining about the price of
[TS]
00:42:25
◼
►
the carrier that he feels like he's
[TS]
00:42:27
◼
►
already paying for especially if he
[TS]
00:42:29
◼
►
doesn't bring his phone he's not having
[TS]
00:42:30
◼
►
extra Network capacity right no but the
[TS]
00:42:32
◼
►
problem though but leaving all evening
[TS]
00:42:34
◼
►
all my whining convention aside about
[TS]
00:42:36
◼
►
the the price of the cellular part you
[TS]
00:42:40
◼
►
know it could be that I'm actually in
[TS]
00:42:41
◼
►
ten dollars to your point Marco $10 for
[TS]
00:42:44
◼
►
the cellular $10 travel music but and
[TS]
00:42:45
◼
►
that's monthly which adds up real fast
[TS]
00:42:47
◼
►
but all of this really comes down to you
[TS]
00:42:50
◼
►
however the thing that I most enjoy
[TS]
00:42:53
◼
►
listening to when I go for a run is
[TS]
00:42:54
◼
►
actually podcast and the particular
[TS]
00:42:57
◼
►
podcast client catcher whatever of
[TS]
00:43:00
◼
►
choice that I enjoy happens to be
[TS]
00:43:03
◼
►
overcast and all I want in the world now
[TS]
00:43:05
◼
►
is to be able to leave my phone in my
[TS]
00:43:07
◼
►
house take my watch and my air pods and
[TS]
00:43:11
◼
►
listen to overcast from anywhere that
[TS]
00:43:15
◼
►
would be nice
[TS]
00:43:16
◼
►
tell me Marco that you're gonna make
[TS]
00:43:17
◼
►
this happen I'm trying but I don't think
[TS]
00:43:20
◼
►
I'm getting anywhere anytime soon I know
[TS]
00:43:23
◼
►
I'll leave it at that
[TS]
00:43:24
◼
►
because I'm literally not getting
[TS]
00:43:25
◼
►
anywhere yet but I I am trying I told
[TS]
00:43:29
◼
►
you no I said when I remove that feature
[TS]
00:43:30
◼
►
I'm going to try to bring it back I am
[TS]
00:43:33
◼
►
trying to bring it back but so far I
[TS]
00:43:34
◼
►
haven't but we I'm not going to stop
[TS]
00:43:37
◼
►
trying in fact this is an outlet or new
[TS]
00:43:39
◼
►
fire under my bud because I really
[TS]
00:43:41
◼
►
really want this to be a thing that
[TS]
00:43:44
◼
►
people can do that I can do also you
[TS]
00:43:46
◼
►
know why that is by the way because I
[TS]
00:43:48
◼
►
know why that is and it has nothing to
[TS]
00:43:50
◼
►
do with me or any of your customers it
[TS]
00:43:51
◼
►
has to do with your newfound obsession
[TS]
00:43:53
◼
►
and you don't want to bring your phone
[TS]
00:43:55
◼
►
with you while you're riding your bike
[TS]
00:43:56
◼
►
either do you nope sure don't shouldn't
[TS]
00:43:58
◼
►
be listening to podcasts while you ride
[TS]
00:43:59
◼
►
your bike no I actually I actually don't
[TS]
00:44:01
◼
►
more have been wanting this on dog walks
[TS]
00:44:04
◼
►
honestly biking I'm still and even
[TS]
00:44:06
◼
►
though I love fair
[TS]
00:44:07
◼
►
even though I'm not biking on the street
[TS]
00:44:09
◼
►
I'm biking on a trail but even on the
[TS]
00:44:11
◼
►
trail I don't want to listen to things
[TS]
00:44:13
◼
►
I'm I'm listening to the world around me
[TS]
00:44:15
◼
►
because I'm scared out of my mind
[TS]
00:44:17
◼
►
but anyway so also there are other
[TS]
00:44:20
◼
►
reasons to want a cellular watch so I
[TS]
00:44:22
◼
►
thought of a couple so obviously there's
[TS]
00:44:23
◼
►
a lot of app potential here the watch so
[TS]
00:44:26
◼
►
far has been a pretty mediocre app
[TS]
00:44:27
◼
►
platform but this changes things quite a
[TS]
00:44:30
◼
►
bit for a lot of different types of apps
[TS]
00:44:32
◼
►
so this could be a big thing right now a
[TS]
00:44:36
◼
►
lot of a lot of the watch has been held
[TS]
00:44:38
◼
►
back by the fact that like the apps on
[TS]
00:44:41
◼
►
the watch are pretty slow compared to
[TS]
00:44:44
◼
►
doing the same thing on your phone but
[TS]
00:44:46
◼
►
if now more people have more reason to
[TS]
00:44:48
◼
►
have their phone with them at all and
[TS]
00:44:50
◼
►
all of a sudden the watch is all they
[TS]
00:44:52
◼
►
have with them that opens up new
[TS]
00:44:53
◼
►
potential for apps a new demand for apps
[TS]
00:44:55
◼
►
I also thought about things like you
[TS]
00:44:58
◼
►
know so they mentioned in the keynote
[TS]
00:44:59
◼
►
that if you leave your phone at home and
[TS]
00:45:01
◼
►
if you bring just your watch with you
[TS]
00:45:02
◼
►
you're just your new series 3 with LTE
[TS]
00:45:04
◼
►
that updates your location for fine for
[TS]
00:45:08
◼
►
fine friends tracking oh yeah that's
[TS]
00:45:10
◼
►
right that was wrong which is not only
[TS]
00:45:11
◼
►
awesome for like exercisers and things
[TS]
00:45:14
◼
►
but also I thought like what if you
[TS]
00:45:16
◼
►
wanted to track locations of your
[TS]
00:45:18
◼
►
children and you didn't want to give
[TS]
00:45:20
◼
►
them a phone but you maybe could give
[TS]
00:45:23
◼
►
them an Apple watch of LTE like I know
[TS]
00:45:25
◼
►
this is this is an awfully over
[TS]
00:45:27
◼
►
engineered solution to this problem but
[TS]
00:45:29
◼
►
I think that's actually that's a
[TS]
00:45:31
◼
►
potentially so I thought of here watches
[TS]
00:45:35
◼
►
you know I just bought a GPS tracker for
[TS]
00:45:36
◼
►
my dog and it was much cheaper so
[TS]
00:45:37
◼
►
consider that if you want to track your
[TS]
00:45:39
◼
►
children it won't always be $300 and
[TS]
00:45:42
◼
►
that's less than a phone by the way
[TS]
00:45:43
◼
►
Apple one will always be nine and ten
[TS]
00:45:48
◼
►
dollars a month that kills it for Casey
[TS]
00:45:49
◼
►
all right anyway so III do think this is
[TS]
00:45:53
◼
►
pretty remarkable and they did be s the
[TS]
00:45:56
◼
►
size increase a little bit but oh great
[TS]
00:46:01
◼
►
you know they're the case they should
[TS]
00:46:06
◼
►
have stopped there they shouldn't but
[TS]
00:46:08
◼
►
they felt like they need to be honest I
[TS]
00:46:09
◼
►
said technically speaking the little
[TS]
00:46:11
◼
►
thing that bumps out of the cases it is
[TS]
00:46:17
◼
►
bigger by a small amount and I
[TS]
00:46:19
◼
►
that nobody would notice but it because
[TS]
00:46:21
◼
►
their Apple they have to cover their
[TS]
00:46:22
◼
►
butts it wasn't like a quarter
[TS]
00:46:23
◼
►
millimeter like that that's a pretty
[TS]
00:46:25
◼
►
small difference to two sheets of paper
[TS]
00:46:26
◼
►
they said it was almost nothing but to
[TS]
00:46:29
◼
►
be fair if like Samsung had pulled
[TS]
00:46:31
◼
►
something like this we would be all well
[TS]
00:46:33
◼
►
nobody would say I put them next to each
[TS]
00:46:37
◼
►
other you could see two pieces of paper
[TS]
00:46:39
◼
►
you know what it is I mean it is kind of
[TS]
00:46:42
◼
►
BS though like just call it like you see
[TS]
00:46:44
◼
►
it and say oh we made it infinitesimally
[TS]
00:46:46
◼
►
smaller or bigger the most amazing thing
[TS]
00:46:48
◼
►
I think I always have to remind myself
[TS]
00:46:50
◼
►
of this when I look at the Apple watch
[TS]
00:46:51
◼
►
is it every time they talk about this
[TS]
00:46:52
◼
►
they go you know we essentially we have
[TS]
00:46:54
◼
►
kept the watch the same size for many
[TS]
00:46:56
◼
►
generations gotten a little bit thicker
[TS]
00:46:58
◼
►
over time because the series too is
[TS]
00:46:59
◼
►
thicker than the original series zero
[TS]
00:47:01
◼
►
and this is thicker still so fine but in
[TS]
00:47:05
◼
►
general it's a little Airstream trailer
[TS]
00:47:06
◼
►
with the Bulge on the bottom then I
[TS]
00:47:08
◼
►
remember it comes in two sizes and I
[TS]
00:47:10
◼
►
think how the hell does the smaller one
[TS]
00:47:11
◼
►
work they have to fit all the same stuff
[TS]
00:47:13
◼
►
in there the only thing that is smaller
[TS]
00:47:14
◼
►
is the screen so you can get a slightly
[TS]
00:47:17
◼
►
smaller battery because you have a
[TS]
00:47:18
◼
►
slightly smaller screen but everything
[TS]
00:47:19
◼
►
else can't be doesn't shrink and power
[TS]
00:47:21
◼
►
usage it's not like oh the small one has
[TS]
00:47:22
◼
►
a cell radio that uses less power if
[TS]
00:47:25
◼
►
they have cell rated to use less power
[TS]
00:47:26
◼
►
they use it in both of them so the small
[TS]
00:47:27
◼
►
one is the miracle and maybe that also
[TS]
00:47:29
◼
►
means the small one doesn't get as good
[TS]
00:47:31
◼
►
battery life which is a bummer but
[TS]
00:47:33
◼
►
that's always been the case the small
[TS]
00:47:35
◼
►
one has always gotten noticeably worse
[TS]
00:47:36
◼
►
battery life I know but I mean like does
[TS]
00:47:38
◼
►
it scale linearly because now they had
[TS]
00:47:40
◼
►
LTE right oh it's still the same all day
[TS]
00:47:42
◼
►
battery life blahblah is the small one
[TS]
00:47:44
◼
►
even worse now because there's an out
[TS]
00:47:46
◼
►
the battery must be so tiny in there and
[TS]
00:47:48
◼
►
I don't know what the minimum battery
[TS]
00:47:50
◼
►
size is to run any kind of cell radio to
[TS]
00:47:53
◼
►
transmit to a radio tower that is
[TS]
00:47:55
◼
►
potentially far away from you anyway
[TS]
00:47:58
◼
►
yeah I'm reminded of that looking at the
[TS]
00:48:01
◼
►
the models where oh yeah they make one
[TS]
00:48:03
◼
►
that's like way smaller yeah it's pretty
[TS]
00:48:05
◼
►
amazing what sigh what size does Tina
[TS]
00:48:07
◼
►
have I think she has a small one
[TS]
00:48:09
◼
►
so yes it's the thing she's gonna get
[TS]
00:48:11
◼
►
one of these yeah with ulti yeah are you
[TS]
00:48:15
◼
►
gonna grumble about paint
[TS]
00:48:16
◼
►
[Laughter]
[TS]
00:48:21
◼
►
she uses it for the intended purpose as
[TS]
00:48:25
◼
►
shown in all of Apple's ads so as long
[TS]
00:48:28
◼
►
as they don't make a polka Mango app for
[TS]
00:48:29
◼
►
it then there
[TS]
00:48:30
◼
►
I wonder um I've heard through the
[TS]
00:48:34
◼
►
through you know very supporting that
[TS]
00:48:36
◼
►
that the thing just that the series
[TS]
00:48:38
◼
►
three just feels a heck of a lot quicker
[TS]
00:48:40
◼
►
like opening apps and things like that I
[TS]
00:48:42
◼
►
I kind of wonder and some Marco said
[TS]
00:48:45
◼
►
earlier made me think of this if it
[TS]
00:48:47
◼
►
doesn't have to like so let's say for
[TS]
00:48:49
◼
►
example I'm using lifts for the first
[TS]
00:48:51
◼
►
time in forever and I try to do it on my
[TS]
00:48:52
◼
►
watch for whatever silly reason it has
[TS]
00:48:55
◼
►
to if I understand things correctly
[TS]
00:48:57
◼
►
anyway it has to wake up the lift app on
[TS]
00:48:59
◼
►
my phone or at the very least wake up
[TS]
00:49:01
◼
►
the phone and say hey I'd like to use
[TS]
00:49:02
◼
►
your internet connection but something
[TS]
00:49:04
◼
►
has to get woken up on the phone and it
[TS]
00:49:06
◼
►
needs to communicate with the phone blah
[TS]
00:49:07
◼
►
blah blah
[TS]
00:49:08
◼
►
I wonder if not only obviously the
[TS]
00:49:10
◼
►
processor is so much faster on the
[TS]
00:49:13
◼
►
series 3 but I wonder if just having its
[TS]
00:49:15
◼
►
own connection to the rest of the world
[TS]
00:49:18
◼
►
on these LTE models will also
[TS]
00:49:19
◼
►
dramatically increase and improve
[TS]
00:49:22
◼
►
performance and just make it feel a lot
[TS]
00:49:25
◼
►
snappier even leaving aside that the
[TS]
00:49:28
◼
►
tremendous gains in the processor yeah I
[TS]
00:49:30
◼
►
mean cuz you know with the watch like
[TS]
00:49:32
◼
►
one of the reasons why the the original
[TS]
00:49:33
◼
►
watch was so unbearably slow is that the
[TS]
00:49:36
◼
►
whole UI of apps was being driven
[TS]
00:49:38
◼
►
effectively by the phone like remotely
[TS]
00:49:39
◼
►
over the Bluetooth connections like
[TS]
00:49:41
◼
►
every tap was basically going back and
[TS]
00:49:43
◼
►
forth with the Bluetooth to the phone
[TS]
00:49:44
◼
►
and so everything they've done to make
[TS]
00:49:47
◼
►
the watch more independent in both
[TS]
00:49:49
◼
►
hardware and software has had a
[TS]
00:49:52
◼
►
noticeable increase of performance and
[TS]
00:49:54
◼
►
responsiveness because anything you're
[TS]
00:49:56
◼
►
doing to reduce those round trips is
[TS]
00:49:57
◼
►
good now the the current watch the
[TS]
00:50:00
◼
►
series 1 and 2 that they were pretty
[TS]
00:50:03
◼
►
you know relative to the first one the
[TS]
00:50:04
◼
►
series zero and I have a rant here in a
[TS]
00:50:07
◼
►
second about these names but you know
[TS]
00:50:09
◼
►
they could go over Wi-Fi if they if they
[TS]
00:50:12
◼
►
wanted to but they would they would
[TS]
00:50:15
◼
►
frequently default to Bluetooth to the
[TS]
00:50:17
◼
►
parent phone instead of making their own
[TS]
00:50:19
◼
►
Wi-Fi connection for I think just power
[TS]
00:50:22
◼
►
efficiency reasons that Wi-Fi use a lot
[TS]
00:50:24
◼
►
of power so it was kind of like a last
[TS]
00:50:25
◼
►
resort the phone or the watch would
[TS]
00:50:26
◼
►
attempt to use bluetooth for as much as
[TS]
00:50:28
◼
►
it could and they they made a few
[TS]
00:50:30
◼
►
comments about the W 2 indicating that
[TS]
00:50:33
◼
►
it is not only a much faster but much
[TS]
00:50:36
◼
►
more power efficient for Wi-Fi and
[TS]
00:50:38
◼
►
Bluetooth than the W one so I'm hoping
[TS]
00:50:41
◼
►
that the watch will be more
[TS]
00:50:44
◼
►
aggressive at using into Wi-Fi and then
[TS]
00:50:46
◼
►
when you're out using its cellular
[TS]
00:50:48
◼
►
instead of just like trying bluetooth
[TS]
00:50:51
◼
►
first for everything to save power
[TS]
00:50:52
◼
►
because that will make lots of things
[TS]
00:50:54
◼
►
better if for instance I wanted to bring
[TS]
00:50:57
◼
►
overcast back to the watch one of the
[TS]
00:50:59
◼
►
big problems there was file transfer
[TS]
00:51:01
◼
►
speeds and that's because most of the
[TS]
00:51:03
◼
►
time it was going over bluetooth even
[TS]
00:51:04
◼
►
when the devices would be plugged in
[TS]
00:51:05
◼
►
they would still often use bluetooth to
[TS]
00:51:07
◼
►
transfer the files that makes no sense
[TS]
00:51:09
◼
►
but they would and and there was no way
[TS]
00:51:12
◼
►
for me as a developer to say look this
[TS]
00:51:14
◼
►
is a big file please for the love of God
[TS]
00:51:16
◼
►
transferred over Wi-Fi the user is
[TS]
00:51:18
◼
►
literally waiting for it right now and
[TS]
00:51:19
◼
►
it's not being transferred over Wi-Fi
[TS]
00:51:21
◼
►
like there's no way for me to do that in
[TS]
00:51:22
◼
►
the API so I'm hoping this will help
[TS]
00:51:25
◼
►
push them in that direction I'm having
[TS]
00:51:26
◼
►
these new chips now before I forget
[TS]
00:51:28
◼
►
about the naming here the first watch
[TS]
00:51:31
◼
►
was called Apple watch the second watch
[TS]
00:51:33
◼
►
was called series one and two zero zero
[TS]
00:51:37
◼
►
index is great for programmers yeah
[TS]
00:51:39
◼
►
right and so is the fourth watch as
[TS]
00:51:41
◼
►
they're introducing three now because
[TS]
00:51:44
◼
►
series one and two had the same guts but
[TS]
00:51:46
◼
►
series two was waterproofed basically
[TS]
00:51:49
◼
►
and it was like the same chip inside
[TS]
00:51:52
◼
►
like this most of the same internals so
[TS]
00:51:54
◼
►
see it was really like series 1 and
[TS]
00:51:56
◼
►
series 1 waterproof like that that's
[TS]
00:51:58
◼
►
what they probably should have called
[TS]
00:51:59
◼
►
that after they should have called them
[TS]
00:52:02
◼
►
both series 2 and just retcon the first
[TS]
00:52:04
◼
►
one series 1 but instead we have series
[TS]
00:52:07
◼
►
0 unofficially called with the first one
[TS]
00:52:09
◼
►
then we have series 1 and 2 and 3 now
[TS]
00:52:12
◼
►
but series 2 was just discontinued
[TS]
00:52:15
◼
►
because the new premium model is series
[TS]
00:52:17
◼
►
3 so now we have series 1 and series 3
[TS]
00:52:20
◼
►
now the casual buyer will look at that
[TS]
00:52:22
◼
►
and think series 1 is 2 years old but in
[TS]
00:52:25
◼
►
fact is only 1 year old and it's not two
[TS]
00:52:28
◼
►
generations back it's one generation
[TS]
00:52:30
◼
►
back and if you have an original Apple
[TS]
00:52:32
◼
►
watch and you're thinking about
[TS]
00:52:33
◼
►
upgrading you're gonna think the series
[TS]
00:52:35
◼
►
1 is the one you have so it's a very
[TS]
00:52:38
◼
►
very confusing name now not the first
[TS]
00:52:40
◼
►
confusing name the best thing is that
[TS]
00:52:45
◼
►
the series 3 also comes with a little te
[TS]
00:52:47
◼
►
so it's like Oh series 3 is the one with
[TS]
00:52:49
◼
►
cellular like well yeah right exactly
[TS]
00:52:52
◼
►
like this these are just terrible names
[TS]
00:52:55
◼
►
like yeah well the good thing is they
[TS]
00:52:56
◼
►
all look the same
[TS]
00:52:57
◼
►
like from Butte law and they're all
[TS]
00:52:59
◼
►
lined up on a table they all look the
[TS]
00:53:00
◼
►
same so I think the the stigma of
[TS]
00:53:02
◼
►
getting the lesser things like well they
[TS]
00:53:04
◼
►
all look the same to me like they have a
[TS]
00:53:05
◼
►
got apples website it has a big a
[TS]
00:53:08
◼
►
comparison thing like what do you want
[TS]
00:53:10
◼
►
out of your watch do you care about
[TS]
00:53:12
◼
►
cellular do not do you care about water
[TS]
00:53:13
◼
►
preferring not do you care about GPS or
[TS]
00:53:15
◼
►
do you not do you care about a red dot
[TS]
00:53:17
◼
►
on the on the ground or nothing can we
[TS]
00:53:19
◼
►
talk about the red dot for a second now
[TS]
00:53:21
◼
►
I love watches I love red I even love
[TS]
00:53:26
◼
►
red watches a red on watches rather I
[TS]
00:53:29
◼
►
have a watch with red accents that's
[TS]
00:53:31
◼
►
wonderful I do not think there's a red
[TS]
00:53:34
◼
►
dot looks good on any color watch except
[TS]
00:53:37
◼
►
maybe the white edition on every single
[TS]
00:53:40
◼
►
and I haven't see them in person yet but
[TS]
00:53:42
◼
►
in all the prints photos and all the
[TS]
00:53:43
◼
►
shop photos I do not think this looks
[TS]
00:53:47
◼
►
good and again I love red everything I
[TS]
00:53:50
◼
►
own is red I love watches I love red on
[TS]
00:53:54
◼
►
watches this does not work for me I
[TS]
00:53:56
◼
►
think it works as long as the all the
[TS]
00:53:58
◼
►
rest that caused in neutral like give it
[TS]
00:53:59
◼
►
space that's why you like the white one
[TS]
00:54:00
◼
►
like yours everything is neutral the
[TS]
00:54:02
◼
►
only accent of color is the red I mean
[TS]
00:54:04
◼
►
it doesn't clash I think it looks fine
[TS]
00:54:05
◼
►
look okay I don't mind it but it really
[TS]
00:54:09
◼
►
does limit your aesthetic choices when
[TS]
00:54:11
◼
►
you've got this stupid red dot that you
[TS]
00:54:13
◼
►
can't get rid of I mean maybe maybe this
[TS]
00:54:15
◼
►
changeable I don't know before with the
[TS]
00:54:17
◼
►
addition where you have different crown
[TS]
00:54:18
◼
►
colors when you bought the the
[TS]
00:54:20
◼
►
aromanians thing well but Hermes was
[TS]
00:54:22
◼
►
always I think that was always black but
[TS]
00:54:24
◼
►
but with the original Gold Edition line
[TS]
00:54:26
◼
►
that would had there there was like if
[TS]
00:54:29
◼
►
you bought the fancy little red one that
[TS]
00:54:30
◼
►
would have the red dot also Tim Cook was
[TS]
00:54:33
◼
►
spotted wearing a watch with a red
[TS]
00:54:35
◼
►
wearing a regular steel watch with a red
[TS]
00:54:37
◼
►
dot on his crown at 1b one of the early
[TS]
00:54:39
◼
►
events for the Apple watch so it was
[TS]
00:54:41
◼
►
kind of like who he gets the special one
[TS]
00:54:42
◼
►
with the red dot and even at the time
[TS]
00:54:44
◼
►
was like whoo I want that but now that
[TS]
00:54:45
◼
►
that's offered I'm like I don't think it
[TS]
00:54:49
◼
►
looks good maybe it maybe it look better
[TS]
00:54:51
◼
►
in person but in the pictures on the
[TS]
00:54:53
◼
►
Apple website it does not look good but
[TS]
00:54:55
◼
►
a bit of limits your choices because you
[TS]
00:54:56
◼
►
say you have a color scheme that clashes
[TS]
00:54:58
◼
►
with red you like you you have a
[TS]
00:55:00
◼
►
particular band that you want or like a
[TS]
00:55:02
◼
►
body color like I want the gold aluminum
[TS]
00:55:04
◼
►
with this color band but the
[TS]
00:55:06
◼
►
red clashes with it so it's not it's not
[TS]
00:55:08
◼
►
great I also I was during the
[TS]
00:55:10
◼
►
presentation I was like they get rid of
[TS]
00:55:11
◼
►
the stainless coz that's the one that I
[TS]
00:55:12
◼
►
like the best that's the one that I have
[TS]
00:55:13
◼
►
yeah me too I like that look the best I
[TS]
00:55:15
◼
►
don't like the aluminum at all it's
[TS]
00:55:16
◼
►
still there they have limited choices of
[TS]
00:55:18
◼
►
the saw you can only get it with the
[TS]
00:55:21
◼
►
Milanese with the white sport but it's
[TS]
00:55:23
◼
►
like whatever
[TS]
00:55:23
◼
►
the band they didn't change the size
[TS]
00:55:25
◼
►
they didn't change the band
[TS]
00:55:26
◼
►
compatibility so if I was to get one of
[TS]
00:55:27
◼
►
these which I'm not I would just get the
[TS]
00:55:29
◼
►
stainless at tremendous expense and then
[TS]
00:55:31
◼
►
not use the white things and use it one
[TS]
00:55:33
◼
►
of my other straps of it I I do not take
[TS]
00:55:37
◼
►
the red dot at all I think it's really
[TS]
00:55:39
◼
►
terrible and and I don't know there
[TS]
00:55:42
◼
►
there's a store online watch.com
[TS]
00:55:46
◼
►
and they are not a sponsor I have no
[TS]
00:55:48
◼
►
idea if their product is any good or not
[TS]
00:55:50
◼
►
however I will seriously consider I'm
[TS]
00:55:54
◼
►
not kidding I will consider putting a
[TS]
00:55:56
◼
►
sticker over it's something like
[TS]
00:55:57
◼
►
completely you know you can tell you
[TS]
00:56:00
◼
►
have the fancy one yeah I don't know
[TS]
00:56:03
◼
►
whatever but but yes now see mark oh now
[TS]
00:56:06
◼
►
I'm in I'm in $10 a month for the stupid
[TS]
00:56:09
◼
►
cell cellular and then $10 a month
[TS]
00:56:12
◼
►
potentially for Apple music because it
[TS]
00:56:13
◼
►
won't work with Spotify the way I want
[TS]
00:56:15
◼
►
and then $10 once for the stupid watch
[TS]
00:56:18
◼
►
that I can't even get this out in a
[TS]
00:56:19
◼
►
straight face yeah you know you're not
[TS]
00:56:21
◼
►
selling this so before before we leave
[TS]
00:56:24
◼
►
the topic of the watch which we should I
[TS]
00:56:26
◼
►
was trying to remember it's like way
[TS]
00:56:29
◼
►
back when we first talked about the
[TS]
00:56:31
◼
►
watch I remember it was like the what
[TS]
00:56:33
◼
►
after it was announced that must have
[TS]
00:56:34
◼
►
been frozen house because before we just
[TS]
00:56:35
◼
►
said also it's why they is but after the
[TS]
00:56:37
◼
►
the watch was announced talking about it
[TS]
00:56:40
◼
►
in one of the shows and I remember being
[TS]
00:56:43
◼
►
pretty vehement about the fact that even
[TS]
00:56:46
◼
►
though what you see here is watched it
[TS]
00:56:48
◼
►
does the things that Apple says it does
[TS]
00:56:49
◼
►
this thing is gonna have cellular it's
[TS]
00:56:50
◼
►
only a matter of time and I thought I
[TS]
00:56:53
◼
►
said by the fourth watch maybe it will
[TS]
00:56:54
◼
►
have cell you know but maybe I'm
[TS]
00:56:55
◼
►
misremembering but either way like when
[TS]
00:56:58
◼
►
the watch was introduced it was so clear
[TS]
00:57:00
◼
►
that this thing is going to have
[TS]
00:57:01
◼
►
cellular and live on its own and the
[TS]
00:57:03
◼
►
only reason it doesn't is because they
[TS]
00:57:05
◼
►
literally could not do that and I think
[TS]
00:57:07
◼
►
they did it on a pretty pretty good
[TS]
00:57:10
◼
►
schedule like it hasn't been that long
[TS]
00:57:12
◼
►
since the watch readers and they already
[TS]
00:57:14
◼
►
got cellular into it they did that by
[TS]
00:57:16
◼
►
doing something that we had previously
[TS]
00:57:19
◼
►
is very honorable like witches don't
[TS]
00:57:22
◼
►
actually make it thinner year after year
[TS]
00:57:24
◼
►
don't actually change the case keep
[TS]
00:57:25
◼
►
everything gigantic you know Airstream
[TS]
00:57:29
◼
►
trailer on your wrist and reap the
[TS]
00:57:31
◼
►
benefits of that by saying if we keep it
[TS]
00:57:33
◼
►
the same size we can get to where we
[TS]
00:57:37
◼
►
know we're going which is cell access on
[TS]
00:57:39
◼
►
our wrists right we can get there faster
[TS]
00:57:40
◼
►
if they could have shrunk it and kept
[TS]
00:57:43
◼
►
similar functionality but instead of
[TS]
00:57:44
◼
►
shrinking it what they did it's a sad
[TS]
00:57:45
◼
►
battery life let's add GPS let's add LTE
[TS]
00:57:48
◼
►
now finally in a couple years in the
[TS]
00:57:50
◼
►
next major revision now they can shrink
[TS]
00:57:53
◼
►
because there's probably not that much
[TS]
00:57:55
◼
►
more stuff they're gonna stick in there
[TS]
00:57:57
◼
►
like you know in terms of tech wise
[TS]
00:57:58
◼
►
maybe some cameras right and maybe
[TS]
00:58:00
◼
►
better microphones and speakers but now
[TS]
00:58:03
◼
►
advancements in technologies don't have
[TS]
00:58:05
◼
►
to be spent entirely on adding important
[TS]
00:58:07
◼
►
features because they finally got the
[TS]
00:58:08
◼
►
feature set of the watch I always wanted
[TS]
00:58:09
◼
►
to have it is you know it's kind of like
[TS]
00:58:11
◼
►
when the the iPod left the nest and no
[TS]
00:58:14
◼
►
longer needed to be connected to your
[TS]
00:58:15
◼
►
Mac to like initialize it or whatever I
[TS]
00:58:17
◼
►
think the phone same thing didn't you
[TS]
00:58:18
◼
►
have to hurry up the phone to your Mac
[TS]
00:58:20
◼
►
in the beginning to like all these
[TS]
00:58:21
◼
►
devices want to be free of the tethers
[TS]
00:58:24
◼
►
of their larger devices and the watch is
[TS]
00:58:26
◼
►
finally free it is no longer you know I
[TS]
00:58:28
◼
►
mean I guess it still aside tied to your
[TS]
00:58:30
◼
►
phone cell plan but it is as free as it
[TS]
00:58:32
◼
►
can be in the world you can leave your
[TS]
00:58:34
◼
►
phone at home go out with your watch and
[TS]
00:58:35
◼
►
it does all the magic things that we
[TS]
00:58:36
◼
►
always wanted it to do so really quick
[TS]
00:58:39
◼
►
before we move off Marco are you going
[TS]
00:58:41
◼
►
to buy one and if so is it going to be
[TS]
00:58:44
◼
►
pretty much exclusively for testing or
[TS]
00:58:46
◼
►
do you expect to use it from time to
[TS]
00:58:47
◼
►
time both I I use the watch now fairly
[TS]
00:58:51
◼
►
regularly but I I'm not I'm not wearing
[TS]
00:58:54
◼
►
it all day every day I take it when I'm
[TS]
00:58:57
◼
►
as I said earlier I'm going on dog walks
[TS]
00:58:59
◼
►
or when I'm biking my lights other to at
[TS]
00:59:01
◼
►
least track my distance you know or at
[TS]
00:59:04
◼
►
least use it as a remote control for the
[TS]
00:59:07
◼
►
overcast app in my phone even though I
[TS]
00:59:08
◼
►
can't do local playback very well yet
[TS]
00:59:10
◼
►
yeah so sorry I'm gonna buy this because
[TS]
00:59:12
◼
►
I think I want to see what I can do as a
[TS]
00:59:16
◼
►
developer with 3G on the watch or LTE
[TS]
00:59:19
◼
►
excuse me with LTE on the watch okay so
[TS]
00:59:21
◼
►
which one do you think you'll get I'm
[TS]
00:59:23
◼
►
probably gonna get steal and since I've
[TS]
00:59:27
◼
►
been getting the polished steel for the
[TS]
00:59:28
◼
►
last two watches I think maybe this time
[TS]
00:59:30
◼
►
I'll go black DLC steel
[TS]
00:59:33
◼
►
oh you fancy that's when we all wanted
[TS]
00:59:35
◼
►
way back when the first one came out
[TS]
00:59:37
◼
►
isn't it and then because I already have
[TS]
00:59:39
◼
►
the black bracelet I bought the bracelet
[TS]
00:59:41
◼
►
separately and I and I like the way the
[TS]
00:59:44
◼
►
black bracelet looked with the contrast
[TS]
00:59:45
◼
►
of the steel before but now that I
[TS]
00:59:47
◼
►
become more of a watch nerd than the
[TS]
00:59:49
◼
►
metal mismatch bothers me and I've been
[TS]
00:59:51
◼
►
wearing it more on the rainbow the
[TS]
00:59:53
◼
►
rainbow support band anyway so it's less
[TS]
00:59:55
◼
►
of a problem but I want to try the black
[TS]
00:59:58
◼
►
this time because because I
[TS]
00:59:58
◼
►
this time because because I
[TS]
01:00:00
◼
►
do like like the the link bracelet that
[TS]
01:00:02
◼
►
Apple makes is one of the best link
[TS]
01:00:05
◼
►
bracelets in the world ever like their
[TS]
01:00:08
◼
►
it doesn't have micro adjustment which
[TS]
01:00:10
◼
►
is unfortunate but besides that one
[TS]
01:00:12
◼
►
shortcoming it's amazing like it's a
[TS]
01:00:15
◼
►
really really good bracelet so I
[TS]
01:00:18
◼
►
wouldn't mind getting more usage out of
[TS]
01:00:19
◼
►
it fair enough
[TS]
01:00:21
◼
►
John what's your plan I'm not getting
[TS]
01:00:24
◼
►
one because I never wear my watch which
[TS]
01:00:25
◼
►
is a shame I would really like to have
[TS]
01:00:27
◼
►
one it seems cool but no because I
[TS]
01:00:30
◼
►
wouldn't marry because I would love to
[TS]
01:00:32
◼
►
be able to have a thing that's on my
[TS]
01:00:33
◼
►
wrist that you know I wear I wear my
[TS]
01:00:34
◼
►
watch like three times a year like when
[TS]
01:00:37
◼
►
I'm traveling when I'm walking around
[TS]
01:00:38
◼
►
city streets of WWC when I'm on vacation
[TS]
01:00:40
◼
►
in London and for those times it's fun
[TS]
01:00:42
◼
►
to do it but that the rest of the year I
[TS]
01:00:45
◼
►
don't wear it just sits on top of my
[TS]
01:00:46
◼
►
dresser and if I got this new one I
[TS]
01:00:47
◼
►
would wear at the same amount of time
[TS]
01:00:48
◼
►
and and it would be cool to have so
[TS]
01:00:51
◼
►
access on my wrist but maybe maybe I
[TS]
01:00:54
◼
►
could be convinced if overcast works on
[TS]
01:00:56
◼
►
it but like but I don't know the context
[TS]
01:00:59
◼
►
is like I wouldn't I would still bring
[TS]
01:01:00
◼
►
my phone with me to work even you know
[TS]
01:01:01
◼
►
anyway it's expensive I'm not gonna get
[TS]
01:01:03
◼
►
it because I'm the only one I want is
[TS]
01:01:07
◼
►
the $600 steel one and it's like ish and
[TS]
01:01:11
◼
►
I would say to like you know for anybody
[TS]
01:01:12
◼
►
who you know like you might be waiting
[TS]
01:01:14
◼
►
for overcast before they get one or
[TS]
01:01:16
◼
►
might be buying one hoping for overcast
[TS]
01:01:18
◼
►
to work well under breath yeah I would
[TS]
01:01:20
◼
►
say like because I have not made any
[TS]
01:01:23
◼
►
progress on that front yet I can't tell
[TS]
01:01:26
◼
►
you when I'll be able to read that
[TS]
01:01:27
◼
►
feature or even if I'll ever be able to
[TS]
01:01:29
◼
►
rare that feature so don't make this
[TS]
01:01:31
◼
►
decision for overcast make this make
[TS]
01:01:33
◼
►
this decision for other reasons now and
[TS]
01:01:35
◼
►
if down the road overcast does end up
[TS]
01:01:37
◼
►
getting the support again by all means
[TS]
01:01:39
◼
►
you know reconsider it then but you know
[TS]
01:01:41
◼
►
that might be the next watch I don't
[TS]
01:01:42
◼
►
even know I don't know what the one's
[TS]
01:01:43
◼
►
gonna happen I would absolutely love to
[TS]
01:01:47
◼
►
get the gray ceramic case with the gray
[TS]
01:01:49
◼
►
black sports fan but at $1300 there's no
[TS]
01:01:51
◼
►
freaking way that's happening so instead
[TS]
01:01:54
◼
►
I will be getting the I'm pretty sure
[TS]
01:01:56
◼
►
I'm going to leave behind the space grey
[TS]
01:01:58
◼
►
even though I love it but I want to have
[TS]
01:02:00
◼
►
the ability to use basically any other
[TS]
01:02:02
◼
►
color band so instead I believe I'm
[TS]
01:02:07
◼
►
going to get the the aluminum which does
[TS]
01:02:10
◼
►
not bother me at all the aluminum one
[TS]
01:02:12
◼
►
with what is it like the foie
[TS]
01:02:13
◼
►
white or something along those lines
[TS]
01:02:16
◼
►
basically the default Cellular sports
[TS]
01:02:20
◼
►
whatever aluminum watch and I will be
[TS]
01:02:22
◼
►
getting one of those Aaron will likely
[TS]
01:02:25
◼
►
be getting the same thing but I don't
[TS]
01:02:27
◼
►
think she's going to want anything to do
[TS]
01:02:29
◼
►
with Cellular particularly once I
[TS]
01:02:31
◼
►
explained to her it is a non zero cost
[TS]
01:02:32
◼
►
per month even a dollar she probably
[TS]
01:02:34
◼
►
like I don't need that but yeah that is
[TS]
01:02:37
◼
►
my plan so I will be waking up at 3:00
[TS]
01:02:39
◼
►
in the morning because the world asked
[TS]
01:02:40
◼
►
revolvers in California and I'll be
[TS]
01:02:44
◼
►
waking up at 3:00 in the morning to
[TS]
01:02:45
◼
►
place my order for my two new Apple
[TS]
01:02:47
◼
►
watches and that is just the beginning
[TS]
01:02:48
◼
►
of me going broke this year I will say
[TS]
01:02:51
◼
►
also though if it was my primary watch
[TS]
01:02:53
◼
►
that I wore most of or all of every day
[TS]
01:02:56
◼
►
that white ceramic I still think is one
[TS]
01:02:59
◼
►
of the best looking options in the in
[TS]
01:03:00
◼
►
the whole lineup if not the best looking
[TS]
01:03:01
◼
►
option and especially if you're gonna
[TS]
01:03:03
◼
►
get the red dot I
[TS]
01:03:05
◼
►
I would totally splurge for the white
[TS]
01:03:07
◼
►
ceramic if it was my primary watch
[TS]
01:03:08
◼
►
that's a lot of money gosh is that a lot
[TS]
01:03:11
◼
►
of it is it's stupid but that's how
[TS]
01:03:13
◼
►
watches work when you like the way
[TS]
01:03:14
◼
►
something looks you're like yes I'll
[TS]
01:03:16
◼
►
take a set there's money on fire I need
[TS]
01:03:17
◼
►
to have that on my wrist like so if you
[TS]
01:03:20
◼
►
don't miss the extra money the white
[TS]
01:03:22
◼
►
ceramic is a pretty awesome option yeah
[TS]
01:03:24
◼
►
I don't know 400 dollars for the curve I
[TS]
01:03:26
◼
►
guess would be 430 with the LTE I don't
[TS]
01:03:30
◼
►
have it in front of me something like
[TS]
01:03:31
◼
►
that though
[TS]
01:03:31
◼
►
yeah 430 so yeah the silver aluminum
[TS]
01:03:35
◼
►
case with fog sport band is what I
[TS]
01:03:37
◼
►
intend to get we are sponsored this week
[TS]
01:03:40
◼
►
by Backblaze unlimited native online
[TS]
01:03:43
◼
►
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[TS]
01:03:45
◼
►
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[TS]
01:03:49
◼
►
look cloud backups been in the news
[TS]
01:03:51
◼
►
recently we've been talking about it
[TS]
01:03:52
◼
►
recently the only cloud backup service
[TS]
01:03:55
◼
►
that I can recommend is Backblaze
[TS]
01:03:57
◼
►
Backblaze is truly unlimited space it
[TS]
01:04:00
◼
►
has a wonderful Native Client for the
[TS]
01:04:03
◼
►
Mac and for PC it isn't some weird Java
[TS]
01:04:05
◼
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thing they really respect the platform
[TS]
01:04:07
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they know their platform and you can try
[TS]
01:04:09
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01:04:11
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01:04:13
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[TS]
01:04:16
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[TS]
01:04:17
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website or through their iOS and Android
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01:04:19
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apps let's say you have a blaze in your
[TS]
01:04:21
◼
►
computer and you forgot a file at home
[TS]
01:04:23
◼
►
while you're traveling you can actually
[TS]
01:04:24
◼
►
pull up your phone and just
[TS]
01:04:27
◼
►
restore that file to your phone and view
[TS]
01:04:29
◼
►
it right there they also offer obviously
[TS]
01:04:31
◼
►
the website for restoring they also have
[TS]
01:04:33
◼
►
a wonderful return by mail feature where
[TS]
01:04:36
◼
►
you can have them overnight you a hard
[TS]
01:04:37
◼
►
drive with your data on it and if you
[TS]
01:04:40
◼
►
just return the hard drive within a
[TS]
01:04:41
◼
►
month they don't charge you for it which
[TS]
01:04:43
◼
►
is pretty cool
[TS]
01:04:45
◼
►
Backblaze is trusted by tons of people
[TS]
01:04:47
◼
►
they have over 10 billion files they've
[TS]
01:04:49
◼
►
restored they're storing over 200
[TS]
01:04:52
◼
►
petabytes of data they buy a lot of hard
[TS]
01:04:54
◼
►
drives they and it is really if if
[TS]
01:04:57
◼
►
you're gonna have cloud backup which I
[TS]
01:04:59
◼
►
highly suggest you do because local
[TS]
01:05:01
◼
►
backups like Time Machine or disk loans
[TS]
01:05:02
◼
►
those are good too you should have those
[TS]
01:05:04
◼
►
too but a internet backup allows you to
[TS]
01:05:07
◼
►
have off-site backups so if something
[TS]
01:05:10
◼
►
happens to your home where all of your
[TS]
01:05:11
◼
►
local disk clones are and that can wipe
[TS]
01:05:13
◼
►
them out too but with Backblaze you'd be
[TS]
01:05:16
◼
►
covered from things like fire floods
[TS]
01:05:18
◼
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thefts power surges things that might
[TS]
01:05:20
◼
►
damage and get any backup you have at
[TS]
01:05:21
◼
►
your computer I highly recommend that
[TS]
01:05:23
◼
►
you have a cloud backup and Backblaze is
[TS]
01:05:26
◼
►
my favorite one the best one check it
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01:05:28
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out today Backblaze comm slash ATP to
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01:05:31
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►
get a free 15 day trial and see for
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01:05:34
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[TS]
01:05:35
◼
►
once again Backblaze comm / ATP thank
[TS]
01:05:38
◼
►
you so much - back please for sponsoring
[TS]
01:05:40
◼
►
our show once again now we should move
[TS]
01:05:46
◼
►
on to Apple TV there's new Apple TV 4k
[TS]
01:05:48
◼
►
with HDR there's still 2 tor storage
[TS]
01:05:51
◼
►
tiers the remote which I won't mention
[TS]
01:05:55
◼
►
out loud so I don't get flamed really
[TS]
01:05:57
◼
►
isn't that bad is not changed with the
[TS]
01:05:59
◼
►
exception of a raised loop around the
[TS]
01:06:02
◼
►
menu button other than that it's all
[TS]
01:06:04
◼
►
basically the same wealth stuff no USB
[TS]
01:06:06
◼
►
seaports I don't think any of us really
[TS]
01:06:08
◼
►
care that much so let's move on I cannot
[TS]
01:06:11
◼
►
believe like of all okay so similar to
[TS]
01:06:14
◼
►
like you know when I'm in Minnesota
[TS]
01:06:15
◼
►
earlier like how like you know the one
[TS]
01:06:17
◼
►
thing people want in an Apple Retail
[TS]
01:06:19
◼
►
Store is like fast Regina's appointments
[TS]
01:06:21
◼
►
and stuff like the one thing we want
[TS]
01:06:23
◼
►
with the new Apple TV that's not true
[TS]
01:06:26
◼
►
not a better remote a redesign remote
[TS]
01:06:29
◼
►
because this remote is terrible and I
[TS]
01:06:31
◼
►
would also say I think high on the list
[TS]
01:06:34
◼
►
of what people would want with the Apple
[TS]
01:06:35
◼
►
TV it would be lower entry price and we
[TS]
01:06:38
◼
►
gotten either of those
[TS]
01:06:40
◼
►
we got the most insulting part is that
[TS]
01:06:42
◼
►
they did change the remote like they
[TS]
01:06:45
◼
►
made a change at all but it appears that
[TS]
01:06:49
◼
►
it's only different in that they added a
[TS]
01:06:51
◼
►
white circle around the menu button that
[TS]
01:06:54
◼
►
maybe there's other internal changes I
[TS]
01:06:57
◼
►
don't think anybody knows yet
[TS]
01:06:58
◼
►
I hope there's more to it than that but
[TS]
01:07:02
◼
►
it is still a small skinny rectangle
[TS]
01:07:05
◼
►
that is symmetrical in most ways that
[TS]
01:07:08
◼
►
you will still fall off your couch
[TS]
01:07:11
◼
►
cushion because it has a smooth back
[TS]
01:07:12
◼
►
it'll still slip between your couch
[TS]
01:07:14
◼
►
cushion and get lost because it's tiny
[TS]
01:07:15
◼
►
and thin it is still too small for good
[TS]
01:07:17
◼
►
ergonomics it still relies on an
[TS]
01:07:19
◼
►
imprecise annoyingly accidentally
[TS]
01:07:21
◼
►
inputted touch pad it is still hard to
[TS]
01:07:22
◼
►
tell which way is up in the dark and I
[TS]
01:07:26
◼
►
mean I it's just like I don't understand
[TS]
01:07:28
◼
►
how the people in charge of Apple could
[TS]
01:07:33
◼
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go through the trouble of changing the
[TS]
01:07:34
◼
►
Apple TV at all look at that remote and
[TS]
01:07:37
◼
►
decide this is fine we don't have to
[TS]
01:07:39
◼
►
change it's like are they listening to
[TS]
01:07:41
◼
►
anybody to any customers like does what
[TS]
01:07:45
◼
►
we think matter at all - have they lost
[TS]
01:07:47
◼
►
their sense of taste for shipping that
[TS]
01:07:49
◼
►
in the first place and then two years
[TS]
01:07:50
◼
►
later order however long has been
[TS]
01:07:52
◼
►
shipping that almost identically again I
[TS]
01:07:54
◼
►
was reminded of when you when you
[TS]
01:07:56
◼
►
mentioned as talking about the remote
[TS]
01:08:00
◼
►
you started talking about the new remote
[TS]
01:08:01
◼
►
where you're going to get as if it was
[TS]
01:08:03
◼
►
you know a done deal and it was just a
[TS]
01:08:05
◼
►
question of what the new remote would be
[TS]
01:08:07
◼
►
like and I was feeling particularly
[TS]
01:08:09
◼
►
snarky and I laughed and I said wait a
[TS]
01:08:10
◼
►
second you think it's gonna be a new
[TS]
01:08:12
◼
►
remote I am so upset to have been right
[TS]
01:08:15
◼
►
but I was in a snarky mood and being
[TS]
01:08:18
◼
►
like oh you think they're gonna change
[TS]
01:08:19
◼
►
the remote we were all so confident it's
[TS]
01:08:22
◼
►
like how could they not change it like
[TS]
01:08:23
◼
►
ugh how could they not what it doesn't
[TS]
01:08:25
◼
►
need that much we need 4k right you know
[TS]
01:08:28
◼
►
update the hardware they did gig
[TS]
01:08:30
◼
►
Ethernet like that was yeah there was
[TS]
01:08:32
◼
►
another big one terms of hardware like
[TS]
01:08:33
◼
►
you got to do that it's about time right
[TS]
01:08:38
◼
►
we're celebrating they finally upgraded
[TS]
01:08:40
◼
►
the 10100 port yeah and then and then
[TS]
01:08:45
◼
►
the new remote was it was that the only
[TS]
01:08:47
◼
►
device in history that had a USB C port
[TS]
01:08:49
◼
►
and a 10100 Ethernet port yeah yeah but
[TS]
01:08:54
◼
►
but like yeah just I they didn't have
[TS]
01:08:57
◼
►
time to redo the remote so all they
[TS]
01:09:00
◼
►
could do was its this is basically the
[TS]
01:09:02
◼
►
equivalent of the little bump in the
[TS]
01:09:03
◼
►
iMac buck mouse where it's like well if
[TS]
01:09:06
◼
►
we're gonna design your mouse eventually
[TS]
01:09:08
◼
►
and 2001 everyone will get an apology
[TS]
01:09:10
◼
►
Mouse at Macworld Expo but in the
[TS]
01:09:13
◼
►
meantime is there something we can do
[TS]
01:09:14
◼
►
for the existing mouse to make it so
[TS]
01:09:16
◼
►
that people can tell which end is up a
[TS]
01:09:18
◼
►
little divot yeah little divot in the
[TS]
01:09:20
◼
►
button and so this is like I don't even
[TS]
01:09:22
◼
►
know having not seen one of these in
[TS]
01:09:24
◼
►
person does is the white ring even
[TS]
01:09:26
◼
►
something that you can feel never mind
[TS]
01:09:27
◼
►
it feels I'm pretty sure audience
[TS]
01:09:29
◼
►
feeling around in the remote is death
[TS]
01:09:30
◼
►
because if you accidentally swipe the
[TS]
01:09:31
◼
►
touchpad then you have to remember the
[TS]
01:09:33
◼
►
correct incantation to not cause the
[TS]
01:09:35
◼
►
playhead to start playing in that
[TS]
01:09:37
◼
►
position or you can just like not touch
[TS]
01:09:39
◼
►
it and put it down so don't touch it
[TS]
01:09:40
◼
►
it'll go away eventually and it won't
[TS]
01:09:41
◼
►
accept my input I hate their remote so
[TS]
01:09:44
◼
►
much and they need to fix it and it's
[TS]
01:09:45
◼
►
terrible honestly you know I I want to
[TS]
01:09:48
◼
►
see Apple with new industrial design
[TS]
01:09:51
◼
►
leadership oh god here we go I want to
[TS]
01:09:54
◼
►
see someone else designing these things
[TS]
01:09:55
◼
►
the current team is out of ideas and is
[TS]
01:09:59
◼
►
prioritizing things that I don't think
[TS]
01:10:01
◼
►
are fully in line with what customers
[TS]
01:10:03
◼
►
actually want put someone else on these
[TS]
01:10:06
◼
►
kinds of decisions because this needs
[TS]
01:10:09
◼
►
editing this needs new leadership
[TS]
01:10:11
◼
►
nobody should look at that remote and
[TS]
01:10:13
◼
►
say that's so good we should ship
[TS]
01:10:15
◼
►
another one I I don't agree at all so I
[TS]
01:10:20
◼
►
I've blown all credibility bye-bye
[TS]
01:10:23
◼
►
somewhat seriously whining about a $10 a
[TS]
01:10:25
◼
►
month fee but I don't the things that
[TS]
01:10:29
◼
►
that the three of us care about are not
[TS]
01:10:31
◼
►
the things that most people care about
[TS]
01:10:33
◼
►
and I I personally don't really have a
[TS]
01:10:38
◼
►
problem with the remote do I think it's
[TS]
01:10:40
◼
►
stellar no I don't do I think it's
[TS]
01:10:42
◼
►
amazing no I don't have I somehow
[TS]
01:10:44
◼
►
stumbled into asking and answering my
[TS]
01:10:46
◼
►
own questions yes I have I mean I I'm
[TS]
01:10:51
◼
►
not trying to say you're wrong by any
[TS]
01:10:52
◼
►
means I'm not saying that this is a
[TS]
01:10:53
◼
►
shining example of good design but it's
[TS]
01:10:56
◼
►
functional and it works just fine for me
[TS]
01:10:58
◼
►
sometimes I think it's upside it's like
[TS]
01:11:03
◼
►
it should be better than it is it should
[TS]
01:11:04
◼
►
be yeah look
[TS]
01:11:06
◼
►
just really good right but that's the
[TS]
01:11:08
◼
►
only real thing that's got going for it
[TS]
01:11:10
◼
►
it's a bad remote right and we all have
[TS]
01:11:12
◼
►
bad remotes in our life and more
[TS]
01:11:13
◼
►
importantly than it being a bad remote I
[TS]
01:11:15
◼
►
think like the most important thing
[TS]
01:11:17
◼
►
about this remote is that it's difficult
[TS]
01:11:20
◼
►
for people to use like to forget about
[TS]
01:11:22
◼
►
tech nerds people listening to tech
[TS]
01:11:24
◼
►
podcast people who are like you know
[TS]
01:11:26
◼
►
Apple enthusiasts who've been following
[TS]
01:11:29
◼
►
the company forever who care about the
[TS]
01:11:30
◼
►
industrial design everything you give
[TS]
01:11:32
◼
►
this remote to anybody any plain old
[TS]
01:11:35
◼
►
person off the street anybody and it is
[TS]
01:11:37
◼
►
difficult for them to use successfully
[TS]
01:11:39
◼
►
they have accidental inputs they it's
[TS]
01:11:41
◼
►
hard for them to swipe upward and right
[TS]
01:11:43
◼
►
and left with their thumbs it's hard to
[TS]
01:11:45
◼
►
tell what's activated on the screen it's
[TS]
01:11:49
◼
►
not an easy remote to use in many ways
[TS]
01:11:52
◼
►
the five-way was easier even though it
[TS]
01:11:54
◼
►
had a stupid circle that made it harder
[TS]
01:11:55
◼
►
to tell when you were hitting up and
[TS]
01:11:56
◼
►
down and left and right and all these
[TS]
01:11:59
◼
►
things all remotes are difficult to use
[TS]
01:12:00
◼
►
you've seen anybody using any kind of
[TS]
01:12:01
◼
►
remote the difficult to use but this
[TS]
01:12:04
◼
►
remote in particular I feel like does
[TS]
01:12:06
◼
►
not have good usability in the
[TS]
01:12:07
◼
►
old-fashioned sense of the world in
[TS]
01:12:09
◼
►
terms of how successful are people how
[TS]
01:12:11
◼
►
confident are they when using it do they
[TS]
01:12:12
◼
►
feel like it's a it's a thing that they
[TS]
01:12:15
◼
►
have to be careful touching because
[TS]
01:12:16
◼
►
something could go wrong I think people
[TS]
01:12:18
◼
►
like us are use this remote better than
[TS]
01:12:21
◼
►
most people because we know all the
[TS]
01:12:23
◼
►
nuances of how it works we know how we
[TS]
01:12:25
◼
►
have to approach it and how to work it
[TS]
01:12:26
◼
►
we have lots of experience swiping our
[TS]
01:12:28
◼
►
fingers on things did we do it all day
[TS]
01:12:29
◼
►
and our magic mice and our iOS devices
[TS]
01:12:32
◼
►
using our sophisticated gestures instead
[TS]
01:12:34
◼
►
of just you know the multitasking
[TS]
01:12:35
◼
►
gestures and swiping from edge and all
[TS]
01:12:38
◼
►
sorts of things that regular people
[TS]
01:12:38
◼
►
don't know how to do because they don't
[TS]
01:12:40
◼
►
care about this stuff that much so I
[TS]
01:12:42
◼
►
think the this remote is more usable to
[TS]
01:12:46
◼
►
we're just complaining about it more
[TS]
01:12:47
◼
►
because we're picky and we want more of
[TS]
01:12:48
◼
►
Apple I just think this is this is a
[TS]
01:12:50
◼
►
this remote it falls down in in always
[TS]
01:12:56
◼
►
as a forward it's actually supposed to
[TS]
01:13:00
◼
►
do and because we you know we those
[TS]
01:13:03
◼
►
podcasts and we want Apple to be you
[TS]
01:13:04
◼
►
know the best at everything for like you
[TS]
01:13:07
◼
►
get it wrong a couple times fine learn
[TS]
01:13:08
◼
►
from your snakes provis do better this
[TS]
01:13:10
◼
►
was their chance to do better after a
[TS]
01:13:12
◼
►
very long break and they put a ring
[TS]
01:13:13
◼
►
around the Menu button and so
[TS]
01:13:15
◼
►
everyone is everyone is angry and I
[TS]
01:13:16
◼
►
think justifiably so but you know
[TS]
01:13:20
◼
►
there's always I was gonna say there's
[TS]
01:13:22
◼
►
always next year but there's always
[TS]
01:13:24
◼
►
three years from now what annoys me so
[TS]
01:13:27
◼
►
much about the Apple TV is is not that
[TS]
01:13:30
◼
►
it's worse than the competition the sad
[TS]
01:13:32
◼
►
thing is that's better than the
[TS]
01:13:33
◼
►
competition but the but it really it
[TS]
01:13:37
◼
►
could be so much better than it is it
[TS]
01:13:39
◼
►
has always been an afterthought it has
[TS]
01:13:41
◼
►
always been the lowest of low priorities
[TS]
01:13:44
◼
►
over some over things like the Mac Mini
[TS]
01:13:45
◼
►
I guess but like it could be so much
[TS]
01:13:49
◼
►
better and it's just so mediocre and it
[TS]
01:13:51
◼
►
seems like every time they do something
[TS]
01:13:54
◼
►
new to it either hardware or software
[TS]
01:13:55
◼
►
it's just you know two steps forward one
[TS]
01:13:58
◼
►
step back it's just things about it are
[TS]
01:14:00
◼
►
so frustrating and we're all I think all
[TS]
01:14:03
◼
►
three of us are heavy users of the Apple
[TS]
01:14:05
◼
►
TV for us it is our only TV video source
[TS]
01:14:09
◼
►
the only things we ever do in our TV are
[TS]
01:14:10
◼
►
Apple TV or the switch that's it I just
[TS]
01:14:14
◼
►
want this product to be so much better
[TS]
01:14:16
◼
►
than it is and I don't think my demands
[TS]
01:14:19
◼
►
are that high for what I expect from a
[TS]
01:14:21
◼
►
good product in this area and it just it
[TS]
01:14:24
◼
►
fails to meet them so often and it's
[TS]
01:14:26
◼
►
very frustrating so a couple more
[TS]
01:14:28
◼
►
cookies before we move out of this
[TS]
01:14:29
◼
►
because we do need to move off one good
[TS]
01:14:32
◼
►
thing about the Apple TV aside from it
[TS]
01:14:33
◼
►
being 4k and supporting HDR and all the
[TS]
01:14:35
◼
►
HDR standards is their announcement of
[TS]
01:14:38
◼
►
their 4k media pricing which is the same
[TS]
01:14:40
◼
►
as HD and your HD is all good upgraded
[TS]
01:14:42
◼
►
so we always complain about Eddy Q's
[TS]
01:14:44
◼
►
deal-making or whatever but this is a
[TS]
01:14:46
◼
►
pretty damn good deal same price as HD
[TS]
01:14:48
◼
►
is good and free upgrades of all your HD
[TS]
01:14:51
◼
►
content is crazy good so I was you know
[TS]
01:14:55
◼
►
in this planet except for Disney
[TS]
01:14:58
◼
►
asterisk yeah yada yada but if that deal
[TS]
01:15:01
◼
►
is even remotely as real as it was
[TS]
01:15:03
◼
►
announce on stage that is a great deal
[TS]
01:15:05
◼
►
for people and it almost makes up for
[TS]
01:15:07
◼
►
being locked into their ecosystem being
[TS]
01:15:09
◼
►
for us to use this remote to you know or
[TS]
01:15:11
◼
►
like I said you don't have to use remote
[TS]
01:15:12
◼
►
you can get another remote trained it in
[TS]
01:15:13
◼
►
blah blah blah anyway so that's good
[TS]
01:15:15
◼
►
yeah that's awesome that liked it you
[TS]
01:15:17
◼
►
know to give them full credit on the
[TS]
01:15:18
◼
►
Apple TV like the 4k content deals with
[TS]
01:15:21
◼
►
the exception of Disney are awesome that
[TS]
01:15:24
◼
►
is unexpected I am very very happy with
[TS]
01:15:26
◼
►
that I'm even more happy about the four
[TS]
01:15:28
◼
►
being savory master I think that's that
[TS]
01:15:32
◼
►
comes for free yeah yeah you don't have
[TS]
01:15:34
◼
►
to pay for it ten dollars a month for
[TS]
01:15:35
◼
►
the screen saver you'd pay it I still
[TS]
01:15:37
◼
►
don't know if I'm supposed to get the 32
[TS]
01:15:39
◼
►
or 64 gigabyte model which for some
[TS]
01:15:41
◼
►
reasons still exist it's like I know
[TS]
01:15:43
◼
►
people have questioned that but it's
[TS]
01:15:45
◼
►
like it's it's for its for games and for
[TS]
01:15:47
◼
►
video caching like well your movie be
[TS]
01:15:49
◼
►
cast on it like there's some automatic
[TS]
01:15:51
◼
►
storage management in the automatic
[TS]
01:15:52
◼
►
storage management has an awareness of
[TS]
01:15:53
◼
►
how much storage there is in the device
[TS]
01:15:54
◼
►
and so if you want to have a higher
[TS]
01:15:56
◼
►
chance of playing that movie or still
[TS]
01:15:57
◼
►
being downloaded from the last time you
[TS]
01:15:59
◼
►
played it three weeks ago get the 64 I'm
[TS]
01:16:01
◼
►
getting the 64 that's what I'm getting
[TS]
01:16:02
◼
►
it's $20 difference why are these two
[TS]
01:16:05
◼
►
separate models that's that's two months
[TS]
01:16:07
◼
►
of your watch music white yeah I don't
[TS]
01:16:12
◼
►
understand like okay it seems like when
[TS]
01:16:14
◼
►
when the Apple TV for came out whenever
[TS]
01:16:16
◼
►
I was two three years ago the the two
[TS]
01:16:18
◼
►
big like puzzling things about it were
[TS]
01:16:20
◼
►
like oh why why are there two different
[TS]
01:16:22
◼
►
storage tiers they never really
[TS]
01:16:23
◼
►
explained why you'd need more storage
[TS]
01:16:26
◼
►
it's not really exposed to the user at
[TS]
01:16:28
◼
►
all in the interface and it just kind of
[TS]
01:16:30
◼
►
seemed like why why why are there two
[TS]
01:16:32
◼
►
why does that exist and then the other
[TS]
01:16:33
◼
►
thing was why this remote sucks and with
[TS]
01:16:35
◼
►
this one they fixed neither of those
[TS]
01:16:37
◼
►
problems they have not fixed the remote
[TS]
01:16:38
◼
►
and we still have two differently priced
[TS]
01:16:42
◼
►
models although they're closed they're
[TS]
01:16:43
◼
►
closed certain price I believe it was a
[TS]
01:16:44
◼
►
$50 difference before now it's a $20
[TS]
01:16:47
◼
►
difference the old one didn't get any
[TS]
01:16:50
◼
►
cheaper the new ones are more expensive
[TS]
01:16:52
◼
►
this is a theme of the Apple event the
[TS]
01:16:54
◼
►
new ones are more expensive this is fine
[TS]
01:16:56
◼
►
for people like me who are gonna buy
[TS]
01:16:58
◼
►
every Apple TV anyway because we use it
[TS]
01:17:00
◼
►
so heavily I don't see this really
[TS]
01:17:02
◼
►
expanding their market much though
[TS]
01:17:04
◼
►
because everyone else in the set-top box
[TS]
01:17:08
◼
►
business like this is just killing them
[TS]
01:17:10
◼
►
on price and features you know other
[TS]
01:17:13
◼
►
like Amazon and Roku have 4k boxes for
[TS]
01:17:16
◼
►
$100 or less and apples is now 180 for
[TS]
01:17:20
◼
►
the small tear or 200 for the big one
[TS]
01:17:22
◼
►
the old one is still 150 where it
[TS]
01:17:24
◼
►
launched two years ago I don't
[TS]
01:17:26
◼
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understand why I think that's I think
[TS]
01:17:29
◼
►
it's a mistake and whatever whatever is
[TS]
01:17:31
◼
►
causing them to keep the price high even
[TS]
01:17:33
◼
►
on the old low-end one I got it I gotta
[TS]
01:17:36
◼
►
imagine those costs in the market share
[TS]
01:17:37
◼
►
and and I don't know I don't know if
[TS]
01:17:40
◼
►
that calculus is right the premium brand
[TS]
01:17:42
◼
►
I don't mind the pricing especially in
[TS]
01:17:44
◼
►
the grand scheme of things the streaming
[TS]
01:17:45
◼
►
services that you're gonna pay for to
[TS]
01:17:46
◼
►
watch on the thing you're gonna swamp
[TS]
01:17:48
◼
►
the price of this device pretty quickly
[TS]
01:17:50
◼
►
but this is a catch-up device like it
[TS]
01:17:52
◼
►
was a bunch of stories and then the show
[TS]
01:17:54
◼
►
notes for many weeks about people
[TS]
01:17:56
◼
►
complaining how behind the Apple TV is
[TS]
01:17:59
◼
►
this is a catch of devices catch up on
[TS]
01:18:01
◼
►
4k it's catch up on all the other things
[TS]
01:18:03
◼
►
they're adding and maybe it's a little
[TS]
01:18:04
◼
►
bit ahead in some areas in terms of the
[TS]
01:18:06
◼
►
content deals or the 4k pricing with
[TS]
01:18:08
◼
►
live sports and live news I'm not aware
[TS]
01:18:11
◼
►
of what all the offerings are I guess
[TS]
01:18:13
◼
►
you got YouTube TV and a bunch of this
[TS]
01:18:14
◼
►
stuff like that it's behind and on
[TS]
01:18:16
◼
►
Amazon Video and YouTube TV which
[TS]
01:18:18
◼
►
apparently aren't still on this thing
[TS]
01:18:21
◼
►
but this is basically a catch-up product
[TS]
01:18:23
◼
►
but it's a good catcher product so I
[TS]
01:18:24
◼
►
think they maintain their position they
[TS]
01:18:26
◼
►
are the premium brand because they have
[TS]
01:18:28
◼
►
fancy expensive hardware and their
[TS]
01:18:31
◼
►
interface looks pretty nice and their
[TS]
01:18:32
◼
►
remote looks nice as long as you don't
[TS]
01:18:34
◼
►
touch it and people people had a lot of
[TS]
01:18:37
◼
►
content in in iTunes and so this this
[TS]
01:18:41
◼
►
was the keep the lights on product and
[TS]
01:18:43
◼
►
they did it and I and I like the fact
[TS]
01:18:45
◼
►
that they offered the big one because
[TS]
01:18:47
◼
►
it's this is what I always ask for like
[TS]
01:18:49
◼
►
make one that is that has more stuff
[TS]
01:18:52
◼
►
that's really expensive most people
[TS]
01:18:54
◼
►
shouldn't buy it but if the people who
[TS]
01:18:56
◼
►
care about it will buy it if there is
[TS]
01:18:57
◼
►
some benefit and I think there is
[TS]
01:18:59
◼
►
because every once in a while I will
[TS]
01:19:00
◼
►
play a movie that the kids watch three
[TS]
01:19:02
◼
►
weeks ago and it's gone and has to
[TS]
01:19:03
◼
►
redownload and if the network is wonky
[TS]
01:19:05
◼
►
or if iTunes is wonky it'll spin for a
[TS]
01:19:07
◼
►
while and I would rather just have it
[TS]
01:19:08
◼
►
play it would be great if I could
[TS]
01:19:10
◼
►
actually pin movies to the thing and say
[TS]
01:19:11
◼
►
just keep it on here but anyway so I'm
[TS]
01:19:13
◼
►
getting this we do have to move on but
[TS]
01:19:16
◼
►
two quick questions for the people out
[TS]
01:19:17
◼
►
there listening does this have a fan I
[TS]
01:19:19
◼
►
asked people no one told me it has holes
[TS]
01:19:21
◼
►
in the bottom of the oven didn't have of
[TS]
01:19:23
◼
►
those could just be for passive cooling
[TS]
01:19:24
◼
►
I have no idea I would love to know if
[TS]
01:19:25
◼
►
this thing has a fan in it if it does I
[TS]
01:19:27
◼
►
suspect it'll be as quiet as the one in
[TS]
01:19:29
◼
►
the tower Airport base station which is
[TS]
01:19:33
◼
►
so quiet I literally cannot hear it
[TS]
01:19:34
◼
►
unless I put my ear up to it I'm just
[TS]
01:19:36
◼
►
curious if as a fan probably not because
[TS]
01:19:38
◼
►
it's the same trip as an iPad and this
[TS]
01:19:40
◼
►
is bigger than an iPad but who knows and
[TS]
01:19:42
◼
►
then the other question is does this do
[TS]
01:19:45
◼
►
24 frames per second cadence can it show
[TS]
01:19:47
◼
►
24 frames per second video where it
[TS]
01:19:49
◼
►
shows each of the 24 frames for the same
[TS]
01:19:51
◼
►
amount of time
[TS]
01:19:52
◼
►
which is what you need to do to show a
[TS]
01:19:54
◼
►
movie shot in 24 frames per second
[TS]
01:19:56
◼
►
without screwing it up and no Apple TV
[TS]
01:20:00
◼
►
that has existed before could do this
[TS]
01:20:01
◼
►
except for maybe the one that I ran Mac
[TS]
01:20:03
◼
►
os10 tiger that could probably do I
[TS]
01:20:05
◼
►
forget I don't know what the video it
[TS]
01:20:07
◼
►
was like that but anyway none of the
[TS]
01:20:08
◼
►
little black pucks can show 24 frames
[TS]
01:20:10
◼
►
per second video showing each of the
[TS]
01:20:12
◼
►
frames for an equal amount of time I
[TS]
01:20:13
◼
►
don't know if this one can be there I
[TS]
01:20:15
◼
►
asked a bunch of people I got no answer
[TS]
01:20:16
◼
►
so next week Apple people who work on
[TS]
01:20:18
◼
►
Apple TV tell me 24 frames per second
[TS]
01:20:20
◼
►
cadence and is there a fan so you said
[TS]
01:20:24
◼
►
both of you guys are gonna be getting
[TS]
01:20:25
◼
►
one yep yeah even though do you both of
[TS]
01:20:29
◼
►
you have 4k TVs or neither of you I
[TS]
01:20:32
◼
►
don't I do and I'm getting it for that
[TS]
01:20:34
◼
►
reason but I I'm also really interested
[TS]
01:20:36
◼
►
to see how fast that new CPU is the
[TS]
01:20:38
◼
►
current Apple TV is kind of inexplicably
[TS]
01:20:42
◼
►
slow during some common interactions
[TS]
01:20:44
◼
►
that I have so any cpu speed improvement
[TS]
01:20:47
◼
►
would be welcome if that if that doesn't
[TS]
01:20:49
◼
►
do the bottleneck if it's not some kind
[TS]
01:20:50
◼
►
of weird software thing and that and
[TS]
01:20:52
◼
►
going from the a is it the eight in the
[TS]
01:20:55
◼
►
current one going from that whatever it
[TS]
01:20:57
◼
►
is to the a 10x that's a pretty big jump
[TS]
01:21:00
◼
►
they have they have really SPECT this
[TS]
01:21:03
◼
►
new one well I still don't know why it
[TS]
01:21:05
◼
►
comes in two storage capacities or $20
[TS]
01:21:07
◼
►
different and why the old one is not
[TS]
01:21:08
◼
►
cheaper but they have spec this one well
[TS]
01:21:11
◼
►
so I I hope I hope it's a lot faster so
[TS]
01:21:15
◼
►
I would say even if you don't have a 4k
[TS]
01:21:16
◼
►
TV it might be worth it for some people
[TS]
01:21:19
◼
►
just for that also because because the
[TS]
01:21:22
◼
►
old one didn't get cheaper it's still
[TS]
01:21:23
◼
►
150 and this one's 180 just get this one
[TS]
01:21:28
◼
►
for future proofing like if you're
[TS]
01:21:29
◼
►
buying new today like if if you already
[TS]
01:21:31
◼
►
have a 4th gen maybe the upgrade is is a
[TS]
01:21:34
◼
►
bit of an iffy question if you don't
[TS]
01:21:36
◼
►
have a 4k TV but if you're buying a new
[TS]
01:21:38
◼
►
one get the 4k one because it'll it'll
[TS]
01:21:41
◼
►
be probably useful for longer and so
[TS]
01:21:44
◼
►
John why you getting it then just
[TS]
01:21:45
◼
►
because it's better yeah it's better
[TS]
01:21:49
◼
►
it's faster it's gonna slot right in the
[TS]
01:21:52
◼
►
best thing with the Apple TV with the
[TS]
01:21:53
◼
►
interim power supplies when I get new
[TS]
01:21:54
◼
►
ones I don't have to go back in the TV
[TS]
01:21:56
◼
►
yep crap you just pull it out and plug
[TS]
01:21:59
◼
►
it right back into all the same cables
[TS]
01:22:00
◼
►
oh yeah mine still put into a ps3 power
[TS]
01:22:02
◼
►
cable I don't even know what power
[TS]
01:22:04
◼
►
cables are it's just the ones that are
[TS]
01:22:05
◼
►
the thing I mean I don't recommend
[TS]
01:22:07
◼
►
people get one if you have the old one
[TS]
01:22:08
◼
►
and it works fine for your thing this 1k
[TS]
01:22:10
◼
►
TV there's no reason to get its money
[TS]
01:22:12
◼
►
but I'm totally gonna get and I don't
[TS]
01:22:14
◼
►
know one of the other reasons I buy the
[TS]
01:22:16
◼
►
big one is because I want Apple to keep
[TS]
01:22:18
◼
►
improving this product and by buying the
[TS]
01:22:20
◼
►
most expensive one I'm trying to
[TS]
01:22:21
◼
►
encourage them with my money
[TS]
01:22:23
◼
►
please keep keep going take another take
[TS]
01:22:25
◼
►
another shot at it
[TS]
01:22:26
◼
►
try again we are sponsored this week by
[TS]
01:22:29
◼
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Squarespace start building your website
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[TS]
01:22:43
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never done it before
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you know it takes a lot of time you know
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it's a big hassle you're signing
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01:22:48
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[TS]
01:22:51
◼
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[TS]
01:22:54
◼
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upgrades and worrying about services and
[TS]
01:22:56
◼
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servers and with Squarespace you don't
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01:22:59
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[TS]
01:23:02
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make websites the old-fashioned way and
[TS]
01:23:03
◼
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doing things ourselves most of us
[TS]
01:23:06
◼
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probably shouldn't most of the time and
[TS]
01:23:08
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that's where Squarespace comes in
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01:23:14
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01:23:15
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01:23:23
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01:23:26
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Squarespace really makes website
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01:23:31
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01:23:37
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Squarespace first give it an hour see
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01:23:46
◼
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say that I was wrong I bet I won't be
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01:23:48
◼
►
wrong though I bet after the hour you'll
[TS]
01:23:49
◼
►
be pretty much done it he'll say I am so
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that I try this instead of doing
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01:24:00
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[Music]
[TS]
01:24:04
◼
►
all right so iPhone 8 big changes are
[TS]
01:24:07
◼
►
glass back with better glass supposedly
[TS]
01:24:10
◼
►
although I feel like we've heard that
[TS]
01:24:11
◼
►
almost every year and that should be
[TS]
01:24:13
◼
►
great for grip ability to like if like
[TS]
01:24:15
◼
►
the reason that I like the jet black so
[TS]
01:24:17
◼
►
much is that the back kind of feels like
[TS]
01:24:18
◼
►
glass so it's very tacky and grippy on
[TS]
01:24:20
◼
►
my fingers without using a case
[TS]
01:24:22
◼
►
so having glass backs on that that's a
[TS]
01:24:24
◼
►
pretty big deal like I tweeted it's jet
[TS]
01:24:26
◼
►
black but without the scratches because
[TS]
01:24:28
◼
►
glasses yeah very resistant to scratches
[TS]
01:24:30
◼
►
compared to whatever the hell the jet
[TS]
01:24:31
◼
►
black thing is made out of I don't know
[TS]
01:24:33
◼
►
some kind of chalkboard material so it's
[TS]
01:24:37
◼
►
all benefits of jet black without the
[TS]
01:24:39
◼
►
downsides speaking of I wish I could
[TS]
01:24:42
◼
►
look these things up in my past that I'm
[TS]
01:24:44
◼
►
able to use the podcast search but back
[TS]
01:24:45
◼
►
when the iPhone 4 came out and you know
[TS]
01:24:49
◼
►
still my favorite physical iPhone
[TS]
01:24:50
◼
►
designed glass front and back looked
[TS]
01:24:52
◼
►
awesome but now you had a back that
[TS]
01:24:54
◼
►
could shatter - and when the back
[TS]
01:24:57
◼
►
shattered is not as a big deal as the
[TS]
01:24:58
◼
►
front shattering but people didn't like
[TS]
01:25:00
◼
►
it it was cheap to replace the back
[TS]
01:25:02
◼
►
cheapish you know because it's just a
[TS]
01:25:03
◼
►
piece of glass but anyway every 2
[TS]
01:25:05
◼
►
generations is that the 4 and the 4s I
[TS]
01:25:08
◼
►
remember talking on some podcast maybe
[TS]
01:25:10
◼
►
it was this one had to be this one or
[TS]
01:25:11
◼
►
maybe someone was like Apple's gonna
[TS]
01:25:13
◼
►
come up with a new phone and you can bet
[TS]
01:25:14
◼
►
it will not have a glass back and of
[TS]
01:25:17
◼
►
course the fog didn't have a glass back
[TS]
01:25:18
◼
►
and neither did the 5s I knew the six
[TS]
01:25:20
◼
►
committed to the success and needed the
[TS]
01:25:22
◼
►
7 but they found their way back to it
[TS]
01:25:24
◼
►
because I think they like I like that
[TS]
01:25:27
◼
►
design I love the four design with the
[TS]
01:25:29
◼
►
glass front and back it just had a
[TS]
01:25:30
◼
►
couple of downsides it took them this
[TS]
01:25:32
◼
►
long something like five phones five
[TS]
01:25:34
◼
►
whole years to say can we get the glass
[TS]
01:25:37
◼
►
back on this phone and they would throw
[TS]
01:25:39
◼
►
like the laser welded mesh of copper and
[TS]
01:25:42
◼
►
steel and blob like they clearly like
[TS]
01:25:46
◼
►
they wanted to go somewhere they went
[TS]
01:25:49
◼
►
there and they backed off they regrouped
[TS]
01:25:51
◼
►
and and and they eventually got where
[TS]
01:25:54
◼
►
they wanted to go again which is a glass
[TS]
01:25:56
◼
►
back because there it's only been for
[TS]
01:25:57
◼
►
scratch proof it's good for grip you can
[TS]
01:25:59
◼
►
make it look really pretty
[TS]
01:26:00
◼
►
it's a radio transparent dish more so
[TS]
01:26:03
◼
►
than metal right you don't have that
[TS]
01:26:06
◼
►
that glass window like the fives had on
[TS]
01:26:08
◼
►
the back for the radios and stuff like
[TS]
01:26:09
◼
►
that so this iPhone 8 I was more
[TS]
01:26:12
◼
►
impressed by the industrial zone than I
[TS]
01:26:13
◼
►
thought
[TS]
01:26:14
◼
►
was ahead honestly I hadn't been keeping
[TS]
01:26:15
◼
►
up with the iPhone I remember that it
[TS]
01:26:17
◼
►
all been about the you know the edge'
[TS]
01:26:18
◼
►
touchscreen one and everything I thought
[TS]
01:26:20
◼
►
yeah these will just be like the sevens
[TS]
01:26:21
◼
►
it'll be fine
[TS]
01:26:22
◼
►
a lot faster internals I'm actually kind
[TS]
01:26:24
◼
►
of excited about these pieces I think
[TS]
01:26:25
◼
►
the physical design despite being some
[TS]
01:26:27
◼
►
almost the same dimensions it's cool it
[TS]
01:26:30
◼
►
looks cool in pictures and I think
[TS]
01:26:32
◼
►
physical properties wise it will be a
[TS]
01:26:35
◼
►
better phone for people than the other
[TS]
01:26:37
◼
►
phones that were also shaped like this
[TS]
01:26:39
◼
►
so I give the DEA - pretty big thumbs up
[TS]
01:26:42
◼
►
yeah I it's kind of unfortunate that
[TS]
01:26:45
◼
►
it's gonna be kind of buried in in like
[TS]
01:26:47
◼
►
the news cycle for the most part and in
[TS]
01:26:49
◼
►
the year in the in the attention cycle
[TS]
01:26:51
◼
►
by the iPhone 10 because it does look
[TS]
01:26:54
◼
►
like a pretty good release I was
[TS]
01:26:57
◼
►
impressed by it but of course I was only
[TS]
01:26:59
◼
►
paying half attention to it because I
[TS]
01:27:01
◼
►
was just a gay okay whatever whatever
[TS]
01:27:02
◼
►
whatever gets get to the iPhone X get to
[TS]
01:27:05
◼
►
the iPhone X get to the iPhone X except
[TS]
01:27:06
◼
►
the 1910 oh no no I said that
[TS]
01:27:09
◼
►
deliberately more good things about this
[TS]
01:27:16
◼
►
one so I mean we assumed this would be
[TS]
01:27:18
◼
►
the case but it's worth three
[TS]
01:27:19
◼
►
emphasizing it's got the same chip as
[TS]
01:27:21
◼
►
the fancy phone right it's not like it's
[TS]
01:27:23
◼
►
got a lesser chip this is not like oh
[TS]
01:27:24
◼
►
this is last year's model and it has the
[TS]
01:27:26
◼
►
a with one one lower a it's got an eight
[TS]
01:27:28
◼
►
tenant no it's gotten a 11 and the a 11
[TS]
01:27:31
◼
►
is nuts as usual like people posted the
[TS]
01:27:34
◼
►
benchmark showing it beating a 13-inch
[TS]
01:27:36
◼
►
MacBook Pro in like Geekbench benchmarks
[TS]
01:27:39
◼
►
in both single and multi-core yeah if
[TS]
01:27:41
◼
►
those are real by the way that means
[TS]
01:27:42
◼
►
that they have now beaten Casey's
[TS]
01:27:44
◼
►
computer which is awesome it's pretty
[TS]
01:27:47
◼
►
amazing and you get that in the 8th like
[TS]
01:27:48
◼
►
you don't have to buy the fancy phone
[TS]
01:27:49
◼
►
for that it's it has wireless charging
[TS]
01:27:52
◼
►
which I didn't think it would have for
[TS]
01:27:53
◼
►
differentiation purposes but it does
[TS]
01:27:55
◼
►
have it and even though Apple's not
[TS]
01:27:58
◼
►
ready with its charger thing I love the
[TS]
01:28:00
◼
►
fact that they use that Qi charging
[TS]
01:28:02
◼
►
standard that friend of mine has that
[TS]
01:28:03
◼
►
charging thing he bought Wireless he
[TS]
01:28:05
◼
►
bought like a wireless charging case for
[TS]
01:28:07
◼
►
his iPhone like you put like I figured
[TS]
01:28:09
◼
►
which phone it was it was like a 6 or
[TS]
01:28:10
◼
►
something you put a this case in it and
[TS]
01:28:12
◼
►
it wirelessly charge your iPhone with
[TS]
01:28:14
◼
►
this standard by like essentially having
[TS]
01:28:15
◼
►
a case that makes it do the thing and it
[TS]
01:28:18
◼
►
was like oh that's great but you just
[TS]
01:28:19
◼
►
bought yourself into a dead end because
[TS]
01:28:21
◼
►
when Apple comes charging insurance I'm
[TS]
01:28:23
◼
►
not gonna be this cheese stuff and when
[TS]
01:28:24
◼
►
they can't like they did it they they
[TS]
01:28:28
◼
►
someone else's standard because they
[TS]
01:28:29
◼
►
recognize that they you know they didn't
[TS]
01:28:31
◼
►
have to fight that same battle they did
[TS]
01:28:32
◼
►
with carplay that they get it you know
[TS]
01:28:33
◼
►
because they're putting these Chargers
[TS]
01:28:34
◼
►
and cars and stuff now
[TS]
01:28:35
◼
►
and it's so hard to like in the same way
[TS]
01:28:38
◼
►
like the stupid 30-pin iPod port went to
[TS]
01:28:41
◼
►
every hotel room and if you were another
[TS]
01:28:42
◼
►
manufacturer and wanted to get in there
[TS]
01:28:44
◼
►
it's like sorry we already picked the
[TS]
01:28:45
◼
►
thing that we're gonna put on our night
[TS]
01:28:47
◼
►
stands and it's this stupid thing the Qi
[TS]
01:28:50
◼
►
charger and my Pratt's me right Qi I
[TS]
01:28:51
◼
►
believe that's right
[TS]
01:28:52
◼
►
the Qi Chargers are our I don't know if
[TS]
01:28:54
◼
►
they've won the market but I've seen
[TS]
01:28:56
◼
►
them around in a couple places I've read
[TS]
01:28:57
◼
►
reports of them coming in cars or
[TS]
01:28:59
◼
►
whatever and so Appl getting on board
[TS]
01:29:01
◼
►
with that but also finding a way to like
[TS]
01:29:02
◼
►
add its own twist and influence the
[TS]
01:29:04
◼
►
standard to charge multiple devices with
[TS]
01:29:06
◼
►
that air power thing all that being on
[TS]
01:29:08
◼
►
the quote-unquote lesser iPhone eight
[TS]
01:29:10
◼
►
makes this a pretty darn good phone like
[TS]
01:29:13
◼
►
the only reason people should you know
[TS]
01:29:15
◼
►
the only reason we're all gonna start
[TS]
01:29:17
◼
►
talking ignoring it is because we're
[TS]
01:29:19
◼
►
tech nerds and we care about all the
[TS]
01:29:21
◼
►
stuff we're gonna talk about 4 on 10 but
[TS]
01:29:24
◼
►
this is an 8 it's one bigger than 7 it
[TS]
01:29:27
◼
►
looks really cool it has great features
[TS]
01:29:29
◼
►
if I had a friend or relative who was
[TS]
01:29:32
◼
►
looking for a phone I would not say oh
[TS]
01:29:34
◼
►
just ignore the 8 I would ask them what
[TS]
01:29:36
◼
►
they're looking for in a phone and I
[TS]
01:29:38
◼
►
think a lot of people should get the 8
[TS]
01:29:41
◼
►
instead of the 10 and I think it will be
[TS]
01:29:43
◼
►
great for them was supposed to go thing
[TS]
01:29:45
◼
►
mark who can tell me the camera they did
[TS]
01:29:48
◼
►
they add optical image stabilization for
[TS]
01:29:49
◼
►
the zoom didn't want man this are only
[TS]
01:29:51
◼
►
on the 10 no only on the 10 but it but I
[TS]
01:29:54
◼
►
mean like these are that is the camera
[TS]
01:29:56
◼
►
you know we'll see how it is in practice
[TS]
01:29:58
◼
►
this the specs sounded pretty good it's
[TS]
01:30:00
◼
►
still 12 megapixel but you know they
[TS]
01:30:02
◼
►
said it's an all new sensor we no more
[TS]
01:30:04
◼
►
light better color etc you know kind of
[TS]
01:30:06
◼
►
the usual suspects there which is
[TS]
01:30:07
◼
►
awesome there's a whole bunch of like
[TS]
01:30:09
◼
►
custom silicon sounding things or custom
[TS]
01:30:12
◼
►
processing steps kind of things that
[TS]
01:30:13
◼
►
they gave you know fund marketing names
[TS]
01:30:15
◼
►
to or that they glossed over like they
[TS]
01:30:17
◼
►
mentioned that that you know like first
[TS]
01:30:19
◼
►
of all I think it's interesting noting
[TS]
01:30:21
◼
►
that the AAA 11 Bionic like they gave it
[TS]
01:30:24
◼
►
the Bionic afterwards like it was like
[TS]
01:30:26
◼
►
the fusion
[TS]
01:30:27
◼
►
made even less sense but whatever they
[TS]
01:30:30
◼
►
were they won't have names they can have
[TS]
01:30:31
◼
►
their names yeah but anyway so like they
[TS]
01:30:33
◼
►
have a lot of name for these things now
[TS]
01:30:35
◼
►
but they also have pointed out in there
[TS]
01:30:37
◼
►
in the in the presentation of all of
[TS]
01:30:39
◼
►
these things that they have
[TS]
01:30:41
◼
►
custom thing so they mentioned first of
[TS]
01:30:42
◼
►
all this is a six core chip that's
[TS]
01:30:46
◼
►
awesome like thanks and and I have no
[TS]
01:30:50
◼
►
idea you know what the performance
[TS]
01:30:52
◼
►
characteristics of this will be but it
[TS]
01:30:54
◼
►
seems like the answer is going to be
[TS]
01:30:56
◼
►
fast it does seem like there is a more
[TS]
01:31:01
◼
►
than usual of a focus on power
[TS]
01:31:03
◼
►
efficiency gains over straight
[TS]
01:31:05
◼
►
performance gains but it seems like they
[TS]
01:31:07
◼
►
also got straight performance gains so
[TS]
01:31:09
◼
►
that's pretty cool
[TS]
01:31:10
◼
►
again we'll see how this does in
[TS]
01:31:12
◼
►
practice but I have thought it's gonna
[TS]
01:31:13
◼
►
be kind of Awesome one of the things
[TS]
01:31:15
◼
►
that caught my attention is that they
[TS]
01:31:17
◼
►
now say they have an apple design GPU
[TS]
01:31:19
◼
►
and they it doesn't the specs don't
[TS]
01:31:23
◼
►
sound amazing at first they said in the
[TS]
01:31:25
◼
►
presentation that it is 30% faster than
[TS]
01:31:28
◼
►
the a-10s GPU and for a GPU performance
[TS]
01:31:31
◼
►
for an iPhone year-over-year that
[TS]
01:31:32
◼
►
actually isn't that amazing they have
[TS]
01:31:35
◼
►
they've had bigger gains before they
[TS]
01:31:38
◼
►
also said it can offer the same level of
[TS]
01:31:39
◼
►
performance with the a-10 at half the
[TS]
01:31:41
◼
►
power as an alternative I guess so
[TS]
01:31:43
◼
►
that's interesting
[TS]
01:31:44
◼
►
so again focus on power efficiency this
[TS]
01:31:48
◼
►
is the first apple design GPU core in
[TS]
01:31:50
◼
►
there that III would expect based on how
[TS]
01:31:54
◼
►
they did when they took CPU core design
[TS]
01:31:56
◼
►
in-house with the iPhone 5 where they
[TS]
01:31:59
◼
►
had their first core which is codenamed
[TS]
01:32:01
◼
►
Swift inconveniently now it's very hard
[TS]
01:32:03
◼
►
to search for that but if you look at
[TS]
01:32:05
◼
►
those performance graphs that they used
[TS]
01:32:07
◼
►
to show but curiously didn't show this
[TS]
01:32:09
◼
►
time where it showed like you know the
[TS]
01:32:11
◼
►
4:1 through the original iPhone and then
[TS]
01:32:12
◼
►
like this big like ramp up to
[TS]
01:32:14
◼
►
performance of today's iPhone there's a
[TS]
01:32:15
◼
►
pretty noticeable acceleration right
[TS]
01:32:18
◼
►
after the iPhone 5 that's when they took
[TS]
01:32:20
◼
►
it in-house so taking GPUs in-house as
[TS]
01:32:25
◼
►
probably a significant long term and
[TS]
01:32:28
◼
►
will probably result in pretty
[TS]
01:32:30
◼
►
impressive gains like you know they
[TS]
01:32:32
◼
►
mentioned during a presentation that
[TS]
01:32:33
◼
►
this is a custom design optimized for
[TS]
01:32:35
◼
►
metal 2 and core ml they're you know
[TS]
01:32:38
◼
►
they're api's and that's the kind of
[TS]
01:32:41
◼
►
thing they can do when they take designs
[TS]
01:32:42
◼
►
in-house and when they can specialize
[TS]
01:32:44
◼
►
the hardware to their software needs and
[TS]
01:32:46
◼
►
they can do things like analyze every
[TS]
01:32:49
◼
►
app in the App Store and it's
[TS]
01:32:50
◼
►
performance characteristics and what
[TS]
01:32:51
◼
►
kind of instructions it needs and what
[TS]
01:32:53
◼
►
kind of nation that they need and Pratt
[TS]
01:32:55
◼
►
like they can do some really cool stuff
[TS]
01:32:57
◼
►
with some really impressive performance
[TS]
01:32:59
◼
►
gains when they take silicon design
[TS]
01:33:01
◼
►
in-house they have in the past and
[TS]
01:33:03
◼
►
they're doing more and more of that so
[TS]
01:33:05
◼
►
we're gonna see benefits of that you
[TS]
01:33:07
◼
►
know continuing down the road that's
[TS]
01:33:08
◼
►
pretty great for the GPU thing we knew
[TS]
01:33:10
◼
►
this was coming because of the whole
[TS]
01:33:12
◼
►
imagination lawsuit or whatever a thing
[TS]
01:33:14
◼
►
like that Apple had pre announced we're
[TS]
01:33:16
◼
►
not going to be using your tech anymore
[TS]
01:33:17
◼
►
yeah they kind of Telegraph though
[TS]
01:33:19
◼
►
themselves but for the the speed gain
[TS]
01:33:22
◼
►
seems to me not having seen a floorplan
[TS]
01:33:25
◼
►
view of this chip that they spent their
[TS]
01:33:27
◼
►
die space and transistors more on the
[TS]
01:33:31
◼
►
six cores and the neural whatever thing
[TS]
01:33:34
◼
►
and everything else and less on GPU
[TS]
01:33:37
◼
►
because GPUs honestly aside from what
[TS]
01:33:40
◼
►
they said you know custom tailoring it
[TS]
01:33:42
◼
►
to the api's they know they're gonna get
[TS]
01:33:43
◼
►
called in making sure it's efficient for
[TS]
01:33:45
◼
►
those things and figuring out the right
[TS]
01:33:46
◼
►
balance of execution units and stuff as
[TS]
01:33:49
◼
►
they as they say GPUs are embarrassingly
[TS]
01:33:51
◼
►
parallel and essentially you can make
[TS]
01:33:53
◼
►
them as fast as you want with you know
[TS]
01:33:57
◼
►
just die space and power budget right
[TS]
01:34:00
◼
►
and so the iPads obviously they have
[TS]
01:34:02
◼
►
more pixels to push and they have more
[TS]
01:34:04
◼
►
die space and more power and so it's the
[TS]
01:34:07
◼
►
iPad GPUs that are the big monsters most
[TS]
01:34:09
◼
►
of the time on the phone you don't have
[TS]
01:34:11
◼
►
as many pixels to push around and you
[TS]
01:34:14
◼
►
just don't have the die space and the
[TS]
01:34:15
◼
►
power to isn't you know it's not like oh
[TS]
01:34:17
◼
►
we couldn't make it they could have made
[TS]
01:34:19
◼
►
it 300 percent faster by just you know
[TS]
01:34:21
◼
►
adding ten times as many transistors and
[TS]
01:34:24
◼
►
sucking up ten times as much power but
[TS]
01:34:26
◼
►
like the trade-off they're picking is
[TS]
01:34:28
◼
►
for tiny CPU cores to big ones the
[TS]
01:34:31
◼
►
neural thing the image processor right
[TS]
01:34:34
◼
►
and then GPU I think is like a distant
[TS]
01:34:37
◼
►
third because as much as people are
[TS]
01:34:39
◼
►
gonna game on their phone it's it's more
[TS]
01:34:42
◼
►
important for the Apple TV to have a
[TS]
01:34:44
◼
►
good powerful GPU for gaming than it is
[TS]
01:34:47
◼
►
for the phone the phone GPU is like I
[TS]
01:34:49
◼
►
said it's like tertiary it's like
[TS]
01:34:51
◼
►
primary and secondary is the the camera
[TS]
01:34:54
◼
►
and image processing and the CPU and I'm
[TS]
01:34:56
◼
►
not even sure what are those should be
[TS]
01:34:57
◼
►
in you know third is the GPU so I
[TS]
01:34:59
◼
►
wouldn't worry about it I think this gpo
[TS]
01:35:01
◼
►
GPU is not like oh it's not like Swift
[TS]
01:35:04
◼
►
where they're like the CPU not the
[TS]
01:35:06
◼
►
language where it was just our first try
[TS]
01:35:08
◼
►
they weren't that
[TS]
01:35:09
◼
►
at it I think they're already awesome at
[TS]
01:35:10
◼
►
it and this is just a trade off they
[TS]
01:35:12
◼
►
made and the correct trade off for the
[TS]
01:35:13
◼
►
phone and we haven't gotten to the
[TS]
01:35:14
◼
►
battery life yet of the ten but you know
[TS]
01:35:19
◼
►
this that's that we're thing about this
[TS]
01:35:20
◼
►
being the same system on a chip and both
[TS]
01:35:23
◼
►
of them as far as who are aware like
[TS]
01:35:24
◼
►
there's no differences but the whole
[TS]
01:35:26
◼
►
neural processing thing for face ID
[TS]
01:35:28
◼
►
iphone eight doesn't have face ID it
[TS]
01:35:30
◼
►
doesn't have the depth cameras doesn't
[TS]
01:35:31
◼
►
have any that stuff but I think it still
[TS]
01:35:32
◼
►
got the neural processing thingy in
[TS]
01:35:35
◼
►
there otherwise they're making a custom
[TS]
01:35:36
◼
►
version of it just for the iPhone eight
[TS]
01:35:38
◼
►
that doesn't have that or it's like well
[TS]
01:35:40
◼
►
it probably has an emoji support I don't
[TS]
01:35:43
◼
►
know anyway it's a little bit of
[TS]
01:35:46
◼
►
weirdness there but I think they're
[TS]
01:35:48
◼
►
choosing to spend their transistors
[TS]
01:35:49
◼
►
where they want and I think when you see
[TS]
01:35:51
◼
►
the a 11x you will see the graph
[TS]
01:35:55
◼
►
continue just as an and before because
[TS]
01:35:59
◼
►
they'll just have more room and more
[TS]
01:35:59
◼
►
power the 32 gigs is gone it's it's 64
[TS]
01:36:04
◼
►
and you know and 128 is gone right so
[TS]
01:36:07
◼
►
yes now and now they all cost more to
[TS]
01:36:09
◼
►
it's 64 256 continuing and continuing
[TS]
01:36:11
◼
►
the theme of price cut price hikes
[TS]
01:36:14
◼
►
throughout the line so the explanation
[TS]
01:36:16
◼
►
for that is the the five storage cost
[TS]
01:36:20
◼
►
more money across all their products and
[TS]
01:36:22
◼
►
and it does well but I mean that's the
[TS]
01:36:24
◼
►
estimate they gave it in their earnings
[TS]
01:36:25
◼
►
call before where they're not gonna be
[TS]
01:36:26
◼
►
making up BS because they're held to
[TS]
01:36:28
◼
►
that their statements there but the sec
[TS]
01:36:30
◼
►
and everything so they're basically
[TS]
01:36:31
◼
►
saying hey our component costs have gone
[TS]
01:36:33
◼
►
up and and the rest across the rest of
[TS]
01:36:35
◼
►
the industry component costs are gone up
[TS]
01:36:36
◼
►
and because of the magic pill capitalism
[TS]
01:36:38
◼
►
they pass on that lack of savings to you
[TS]
01:36:40
◼
►
the customer they could have eaten it
[TS]
01:36:43
◼
►
but they didn't and it explains why
[TS]
01:36:45
◼
►
everything is more expensive why you
[TS]
01:36:47
◼
►
know there the price hikes across the
[TS]
01:36:51
◼
►
board because all these things include
[TS]
01:36:52
◼
►
lots of flash storage and especially
[TS]
01:36:54
◼
►
because they got rid of the 128 so it's
[TS]
01:36:56
◼
►
like 64 is entry level I think is
[TS]
01:36:58
◼
►
acceptable now finally we can forget the
[TS]
01:37:00
◼
►
days of like 16 top-tier devices of
[TS]
01:37:03
◼
►
entry level and the fact that it jumps
[TS]
01:37:06
◼
►
all the way to 56 mm that's not as
[TS]
01:37:08
◼
►
granular as you would want but I like
[TS]
01:37:10
◼
►
the fact that they you know that it
[TS]
01:37:12
◼
►
doesn't top out it at 128 which it
[TS]
01:37:14
◼
►
hasn't for a few years now so anyway
[TS]
01:37:15
◼
►
that's typical Apple move the big big
[TS]
01:37:18
◼
►
one cost you tons tons of money and even
[TS]
01:37:20
◼
►
more money because
[TS]
01:37:21
◼
►
component prices what can you do I think
[TS]
01:37:24
◼
►
I'm pretty happy with it with the the
[TS]
01:37:27
◼
►
storage choices here because I honestly
[TS]
01:37:28
◼
►
I think 64 is good for almost everybody
[TS]
01:37:32
◼
►
and if you feel like you want more you
[TS]
01:37:34
◼
►
should have the mostest and that is 256
[TS]
01:37:36
◼
►
yeah I mean I don't love that they had
[TS]
01:37:39
◼
►
to randomly increase prices across all
[TS]
01:37:41
◼
►
their products including the iPad pro
[TS]
01:37:42
◼
►
weirdly yeah well that's that's the
[TS]
01:37:44
◼
►
Buddha convinces you that it's component
[TS]
01:37:45
◼
►
cost because that's not a strategic move
[TS]
01:37:47
◼
►
like they don't want to have to do that
[TS]
01:37:48
◼
►
but they have to to maintain their
[TS]
01:37:50
◼
►
margins the only company that go into
[TS]
01:37:51
◼
►
the holiday season increases their
[TS]
01:37:52
◼
►
prices if component cost is really up
[TS]
01:37:57
◼
►
for everybody I think this will hit
[TS]
01:37:59
◼
►
everybody maybe other companies are not
[TS]
01:38:01
◼
►
in the position where they can yeah you
[TS]
01:38:03
◼
►
know but they can pass that right on to
[TS]
01:38:05
◼
►
the customers and say that they'll take
[TS]
01:38:07
◼
►
it but Apple is and so they're doing it
[TS]
01:38:09
◼
►
yeah I'm guessing apples ham was not
[TS]
01:38:11
◼
►
forced here I'm guessing they're doing
[TS]
01:38:12
◼
►
it because they know they can well so
[TS]
01:38:14
◼
►
that's an important part of we're gonna
[TS]
01:38:15
◼
►
go to the iPhone 10 in a second but all
[TS]
01:38:18
◼
►
these price increases like I don't know
[TS]
01:38:20
◼
►
what the correct term for this is
[TS]
01:38:22
◼
►
someone it was economics major who has
[TS]
01:38:24
◼
►
read anything about it would know with
[TS]
01:38:26
◼
►
like price elasticity or whatever like
[TS]
01:38:28
◼
►
bottom line is like if you charge your
[TS]
01:38:32
◼
►
customers more if you increase the price
[TS]
01:38:33
◼
►
of your product how much does the demand
[TS]
01:38:35
◼
►
to go down right and Apple has always
[TS]
01:38:38
◼
►
been in this weird position especially
[TS]
01:38:40
◼
►
with its top end most popular products
[TS]
01:38:42
◼
►
where it's like a game of chicken
[TS]
01:38:43
◼
►
against itself it's like if we had a
[TS]
01:38:46
◼
►
hundred dollars how much fewer of these
[TS]
01:38:49
◼
►
will be sell and they add a hundred
[TS]
01:38:50
◼
►
dollars and they sell more than like hmm
[TS]
01:38:52
◼
►
did we just sell more but we would have
[TS]
01:38:55
◼
►
sold even more if we hadn't increased
[TS]
01:38:57
◼
►
the price and so they keep running this
[TS]
01:38:58
◼
►
experiment if we had 50 dollars mine
[TS]
01:39:01
◼
►
right and they're learning for the most
[TS]
01:39:04
◼
►
part especially on the high end
[TS]
01:39:06
◼
►
they came creeping that price up and
[TS]
01:39:09
◼
►
people under Mac Pro is the perfect
[TS]
01:39:11
◼
►
thing they don't even ask the question
[TS]
01:39:12
◼
►
on the Mac Pro like how much can we
[TS]
01:39:13
◼
►
charges I don't know just like make up a
[TS]
01:39:15
◼
►
number $10,000 sure shipping like like
[TS]
01:39:17
◼
►
whatever because they can they
[TS]
01:39:19
◼
►
absolutely can and towards the top end
[TS]
01:39:21
◼
►
of the iPhone especially now that they
[TS]
01:39:22
◼
►
have this Ferrari of iPhones they can
[TS]
01:39:25
◼
►
just add a couple hundred bucks for that
[TS]
01:39:27
◼
►
I mean they're already doing it with
[TS]
01:39:28
◼
►
like oh you go up in storage in a
[TS]
01:39:30
◼
►
section hundred bucks like they discover
[TS]
01:39:31
◼
►
they can do that we're gonna head $5 and
[TS]
01:39:34
◼
►
component prices but the
[TS]
01:39:35
◼
►
the customers increase by $100 and we
[TS]
01:39:38
◼
►
will keep fill pocket the 95 like it is
[TS]
01:39:40
◼
►
a great deal and so this you know the
[TS]
01:39:43
◼
►
compliant price which I totally believe
[TS]
01:39:44
◼
►
is a real thing they should have been
[TS]
01:39:47
◼
►
pretty confident to say our component
[TS]
01:39:49
◼
►
prices are going up we came to take a
[TS]
01:39:51
◼
►
hit in our margins or we can just
[TS]
01:39:52
◼
►
increase our prices and in fact maybe we
[TS]
01:39:54
◼
►
can increase our prices more than the
[TS]
01:39:57
◼
►
our component cost increase so maybe our
[TS]
01:39:59
◼
►
margins can actually increase and so
[TS]
01:40:00
◼
►
they're gonna try it and I think they're
[TS]
01:40:02
◼
►
right I think especially this will not
[TS]
01:40:04
◼
►
deter our customers I don't and it
[TS]
01:40:06
◼
►
scares me because I'm like if they
[TS]
01:40:08
◼
►
doubled the price of the iPhone how much
[TS]
01:40:09
◼
►
would the may would they sell half as
[TS]
01:40:11
◼
►
many or they sell like 20% fewer right
[TS]
01:40:14
◼
►
it's scary how you know like how they
[TS]
01:40:16
◼
►
toy with their demand right I mean it's
[TS]
01:40:18
◼
►
another way to keep people out of Apple
[TS]
01:40:19
◼
►
stores you know just keep increasing the
[TS]
01:40:20
◼
►
prices but I've got more and more
[TS]
01:40:23
◼
►
premium right and you know I don't I
[TS]
01:40:27
◼
►
don't think this is a good long-term
[TS]
01:40:28
◼
►
strategy I think this should be cautious
[TS]
01:40:30
◼
►
because you don't want to leave a price
[TS]
01:40:33
◼
►
umbrella as Tim likes to say like leave
[TS]
01:40:35
◼
►
the low end available to everybody else
[TS]
01:40:36
◼
►
and it makes people angry even the
[TS]
01:40:39
◼
►
people who can afford it as evidenced by
[TS]
01:40:41
◼
►
all of us
[TS]
01:40:41
◼
►
Casey and I anyway complaining about $10
[TS]
01:40:44
◼
►
a month with Ford so it is a dangerous
[TS]
01:40:47
◼
►
game but I think Apple is actually right
[TS]
01:40:51
◼
►
that you know as the the high-end of
[TS]
01:40:54
◼
►
their phones starts to get higher-end
[TS]
01:40:57
◼
►
as I think it should because they should
[TS]
01:40:59
◼
►
be expanding their line like and you
[TS]
01:41:01
◼
►
know having more diversity in their line
[TS]
01:41:02
◼
►
and going for all the different things
[TS]
01:41:04
◼
►
they can add lots of money to the price
[TS]
01:41:07
◼
►
because they have a product that people
[TS]
01:41:08
◼
►
want and it's really cool and it's fancy
[TS]
01:41:10
◼
►
and you know just you just crank up the
[TS]
01:41:13
◼
►
price and you know and sell people $100
[TS]
01:41:16
◼
►
case and 130 dollar charging pad and
[TS]
01:41:20
◼
►
just it's this why they make all the
[TS]
01:41:23
◼
►
money they're not dumb and we we are
[TS]
01:41:28
◼
►
willing to pay for it so I can't a canny
[TS]
01:41:30
◼
►
unlike the $10 thing which is I'm mad at
[TS]
01:41:32
◼
►
the carriers I can't even be mad about
[TS]
01:41:34
◼
►
this because I'm like the carrier's
[TS]
01:41:35
◼
►
Apple has products that people want and
[TS]
01:41:37
◼
►
I want them and we're willing to pay for
[TS]
01:41:40
◼
►
them and if we can't pay for them we
[TS]
01:41:41
◼
►
will buy the lesser ones because they're
[TS]
01:41:43
◼
►
still pretty cool yeah but we have one
[TS]
01:41:46
◼
►
more thing gentlemen pretty appropriate
[TS]
01:41:48
◼
►
use I feel like
[TS]
01:41:49
◼
►
they save it III don't I don't say I
[TS]
01:41:52
◼
►
don't think they should have retired it
[TS]
01:41:54
◼
►
I think it's fine for them can you use
[TS]
01:41:55
◼
►
it I think it is a homage and honor and
[TS]
01:41:57
◼
►
they do say over for the important ones
[TS]
01:41:59
◼
►
and this was this is an important one
[TS]
01:42:01
◼
►
mm-hmm I agree I agree I think it's it
[TS]
01:42:03
◼
►
is worth like if they're allowed to use
[TS]
01:42:05
◼
►
it if they use it sparingly and
[TS]
01:42:08
◼
►
appropriately and so far they have yeah
[TS]
01:42:11
◼
►
yeah I agree the iPhone 10 which I did
[TS]
01:42:16
◼
►
call X earlier deliberately because I
[TS]
01:42:19
◼
►
still think it should be called X I will
[TS]
01:42:20
◼
►
not call it the iPhone X anymore but my
[TS]
01:42:23
◼
►
point earlier was that I was just
[TS]
01:42:24
◼
►
waiting for this iPhone X to show up and
[TS]
01:42:26
◼
►
then sure enough we are immediately told
[TS]
01:42:29
◼
►
no no it is not the iPhone X wait were
[TS]
01:42:34
◼
►
you reading it were you in the Gruber
[TS]
01:42:36
◼
►
camp or you thought they were actually
[TS]
01:42:37
◼
►
gonna pronounce that X is a 10 that X is
[TS]
01:42:40
◼
►
rather so we did all the strings from
[TS]
01:42:44
◼
►
the firmware and you know that's the
[TS]
01:42:47
◼
►
problem with all of us having read it
[TS]
01:42:48
◼
►
before anyone ever said it we've all
[TS]
01:42:50
◼
►
read it in the leak right and there's no
[TS]
01:42:52
◼
►
pronunciation guide in the leak right if
[TS]
01:42:53
◼
►
the first time we had ever experiences
[TS]
01:42:55
◼
►
was on stage I think there would have
[TS]
01:42:57
◼
►
been a fighting chance
[TS]
01:42:58
◼
►
like not a big chance honestly but but a
[TS]
01:43:00
◼
►
a better chance that we would all be
[TS]
01:43:03
◼
►
saying it internally in our minds as 10
[TS]
01:43:05
◼
►
but now we had like a week or two of
[TS]
01:43:08
◼
►
saying it in our head as X and then they
[TS]
01:43:11
◼
►
come out and say 10 and you know if I
[TS]
01:43:13
◼
►
had to bet I would have bet against
[TS]
01:43:15
◼
►
Gruber I would you know I spent several
[TS]
01:43:17
◼
►
years opening all my Mac OS 10 reviews
[TS]
01:43:19
◼
►
by saying and by the way this is another
[TS]
01:43:21
◼
►
reminder the X is pronounced n because
[TS]
01:43:23
◼
►
no one knew what that Mac OS X was right
[TS]
01:43:26
◼
►
so I had to say hey you're reading your
[TS]
01:43:27
◼
►
view right up there there's an X I know
[TS]
01:43:29
◼
►
you're probably reading this but just so
[TS]
01:43:30
◼
►
you know it's 10 didn't work people
[TS]
01:43:31
◼
►
still call it Excel you can do couldn't
[TS]
01:43:33
◼
►
stop them from calling it an iTouch
[TS]
01:43:34
◼
►
you're not gonna stop people calling
[TS]
01:43:36
◼
►
this iPhone X or I watch yeah no I will
[TS]
01:43:39
◼
►
continue I will try to do 10 oh no no
[TS]
01:43:43
◼
►
all kidding aside I will too I when I
[TS]
01:43:46
◼
►
was saying it earlier was in the mindset
[TS]
01:43:48
◼
►
of you know 20 minutes earlier in the
[TS]
01:43:49
◼
►
keynote I expected to see the iPhone X
[TS]
01:43:51
◼
►
but now now we know it's a iPhone 10 and
[TS]
01:43:53
◼
►
if I slip up from now on don't let me
[TS]
01:43:56
◼
►
tell you it was deliberate because it
[TS]
01:43:58
◼
►
isn't but earlier that was deliberate
[TS]
01:43:59
◼
►
you know like similar like when they
[TS]
01:44:01
◼
►
when they released
[TS]
01:44:02
◼
►
one of the s mods I believe it was the
[TS]
01:44:04
◼
►
5s and they gave it a lowercase s and it
[TS]
01:44:07
◼
►
just looked the iPhone 5s and nobody
[TS]
01:44:10
◼
►
liked immediately it even like in the
[TS]
01:44:12
◼
►
initial reviews of it everyone Kitsch
[TS]
01:44:15
◼
►
capitalized the s because it was really
[TS]
01:44:17
◼
►
weird without it so like everyone just
[TS]
01:44:18
◼
►
went against Apple's wishes and
[TS]
01:44:20
◼
►
eventually I think Apple just kind of
[TS]
01:44:21
◼
►
gave up and and you know it got
[TS]
01:44:23
◼
►
normalized everywhere as capital S I
[TS]
01:44:25
◼
►
think this is the kind of thing where
[TS]
01:44:26
◼
►
like I have a feeling a lot of people
[TS]
01:44:29
◼
►
are going to call this the iPhone X no
[TS]
01:44:31
◼
►
matter what no matter how Apple says it
[TS]
01:44:33
◼
►
this is gonna be the iPhone X to most
[TS]
01:44:36
◼
►
people and we're gonna have to deal with
[TS]
01:44:38
◼
►
that we're going to be ok with that
[TS]
01:44:39
◼
►
because that's that's how it's gonna be
[TS]
01:44:41
◼
►
that like calling it 10 like yes there
[TS]
01:44:44
◼
►
is that history with Mac OS 10 which
[TS]
01:44:46
◼
►
everybody screwed up but that that was
[TS]
01:44:49
◼
►
such a smaller scale than this like yep
[TS]
01:44:52
◼
►
the iPhone is so much bigger than the
[TS]
01:44:54
◼
►
Mac ever was or will be that you know
[TS]
01:44:57
◼
►
this is where most people who are gonna
[TS]
01:44:59
◼
►
be calling it the iPhone X are probably
[TS]
01:45:01
◼
►
not Mac owners I think see if the first
[TS]
01:45:04
◼
►
time you hear the name of it is it an
[TS]
01:45:05
◼
►
Apple store the Apple people are gonna
[TS]
01:45:06
◼
►
say 10 and you don't even know that it's
[TS]
01:45:08
◼
►
an X if the first time you see it is an
[TS]
01:45:10
◼
►
ad on TV maybe you'll start saying X so
[TS]
01:45:12
◼
►
most people aren't reading about this
[TS]
01:45:13
◼
►
you know in reviews like that's
[TS]
01:45:14
◼
►
percentage-wise I think the breakdown
[TS]
01:45:16
◼
►
will be about the same it's just that
[TS]
01:45:17
◼
►
the numbers are bigger I mean most
[TS]
01:45:19
◼
►
people we shouldn't be calling it the
[TS]
01:45:20
◼
►
new iPhone we had to be reminded by a
[TS]
01:45:22
◼
►
listener MT Walker I had to be reminded
[TS]
01:45:24
◼
►
anyway that we had a show episode 172
[TS]
01:45:28
◼
►
the title of which was iPhone space
[TS]
01:45:30
◼
►
capital X do you remember that show no
[TS]
01:45:35
◼
►
should click the link in the show notes
[TS]
01:45:37
◼
►
and here are very much as discussion yes
[TS]
01:45:41
◼
►
at 58 minutes and 6 seconds into episode
[TS]
01:45:44
◼
►
172 we will put the link that's in the
[TS]
01:45:47
◼
►
show notes so we have a discussion where
[TS]
01:45:48
◼
►
we jokingly say that the next iPhone
[TS]
01:45:50
◼
►
should be 10 but it should be an X like
[TS]
01:45:52
◼
►
a Roman numeral well so and so here's
[TS]
01:45:54
◼
►
here's the problem with this like if
[TS]
01:45:57
◼
►
this was the only iPhone released this
[TS]
01:46:00
◼
►
year they could plausibly just call next
[TS]
01:46:02
◼
►
year's 11 and be fine with it or move on
[TS]
01:46:05
◼
►
this one does not go to 11 so yeah so
[TS]
01:46:08
◼
►
here's the problem they have two iPhones
[TS]
01:46:10
◼
►
that they release that are very similar
[TS]
01:46:11
◼
►
in many of the specs
[TS]
01:46:13
◼
►
one of which is called eight and one of
[TS]
01:46:15
◼
►
it is called 10
[TS]
01:46:16
◼
►
so similar to the watch who watched
[TS]
01:46:18
◼
►
series 1 versus series 3
[TS]
01:46:20
◼
►
this makes the 8 seem older than it
[TS]
01:46:22
◼
►
really is it really makes it hard to
[TS]
01:46:24
◼
►
talk about these phones that we can't
[TS]
01:46:26
◼
►
just say like oh it's the 8 family or
[TS]
01:46:27
◼
►
whatever else or like so it it makes
[TS]
01:46:29
◼
►
there appear to be much more of a
[TS]
01:46:31
◼
►
difference than there really is that
[TS]
01:46:33
◼
►
also is going to age badly if you start
[TS]
01:46:35
◼
►
thinking about what might they do in the
[TS]
01:46:38
◼
►
next couple years for the product naming
[TS]
01:46:39
◼
►
like what's gonna what we're gonna be
[TS]
01:46:41
◼
►
the phone's next year 9 and 11 or like
[TS]
01:46:45
◼
►
this naming scheme like this they're
[TS]
01:46:47
◼
►
gonna have to like mess up the names
[TS]
01:46:49
◼
►
again next year and it hurts their
[TS]
01:46:51
◼
►
message this year of trying to make a
[TS]
01:46:53
◼
►
lot of people still want to buy the
[TS]
01:46:55
◼
►
eighth's because it makes them sound
[TS]
01:46:57
◼
►
even older than they are that's why
[TS]
01:46:59
◼
►
people thought they were they're all
[TS]
01:47:00
◼
►
gonna be called 8 but I think Apple's
[TS]
01:47:03
◼
►
willing to eat that because most people
[TS]
01:47:04
◼
►
will shop based on the product not the
[TS]
01:47:06
◼
►
name right and and I think they have a
[TS]
01:47:08
◼
►
plan in kind of the same way that when
[TS]
01:47:11
◼
►
they went mac OS mac mac OS 7.6 and then
[TS]
01:47:15
◼
►
you know eventually mac OS 8 which
[TS]
01:47:17
◼
►
wasn't Copland even though it stole the
[TS]
01:47:18
◼
►
name and then they did Mac OS 9 and they
[TS]
01:47:22
◼
►
did Mac OS 10 with a Roman numeral and
[TS]
01:47:25
◼
►
that Roman numeral did not ever change
[TS]
01:47:28
◼
►
eventually just went away and now we're
[TS]
01:47:30
◼
►
just back to plain old mac OS but we had
[TS]
01:47:32
◼
►
a Mac OS 10 with names and version
[TS]
01:47:35
◼
►
numbers year after year of the year of
[TS]
01:47:37
◼
►
Mac OS 10 I've someone being reminded
[TS]
01:47:39
◼
►
again by you someone sent me a link to
[TS]
01:47:40
◼
►
my five years of OS 10 review at ARS
[TS]
01:47:43
◼
►
technica and I mentioned starting the
[TS]
01:47:46
◼
►
reviews with the section saying what is
[TS]
01:47:50
◼
►
mac OS 10 so because people didn't know
[TS]
01:47:53
◼
►
what it was and the pronunciation tips
[TS]
01:47:55
◼
►
and I noted that even Steve Jobs had
[TS]
01:47:58
◼
►
said X instead of 10 on stage like
[TS]
01:48:02
◼
►
because you know he's human being and I
[TS]
01:48:04
◼
►
also know that he said PowerBook instead
[TS]
01:48:05
◼
►
of MacBook because MacBook is a gross
[TS]
01:48:06
◼
►
name and he knows it too but it is a
[TS]
01:48:11
◼
►
difficult name but it is a system that
[TS]
01:48:13
◼
►
has been proven to work you just don't
[TS]
01:48:15
◼
►
increase the number you'd never go to 11
[TS]
01:48:17
◼
►
yes you just do the iPhone 10 and this
[TS]
01:48:22
◼
►
iPhone 10 like they didn't lean on this
[TS]
01:48:26
◼
►
as much as I thought they would but it
[TS]
01:48:28
◼
►
is like to better than the a
[TS]
01:48:30
◼
►
right it's they didn't say oh and we
[TS]
01:48:32
◼
►
skipped the nine and it's like living in
[TS]
01:48:33
◼
►
the future and so on and suffer but
[TS]
01:48:34
◼
►
that's the message that this is not just
[TS]
01:48:36
◼
►
one better than the eight it's two
[TS]
01:48:39
◼
►
better than the eight it is in the next
[TS]
01:48:41
◼
►
generation of product they did say this
[TS]
01:48:43
◼
►
is the in the same way the MacBook Air
[TS]
01:48:44
◼
►
was the future of the laptop this is the
[TS]
01:48:46
◼
►
future of phones and it seems clear to
[TS]
01:48:49
◼
►
me it fast forward a couple of years
[TS]
01:48:51
◼
►
they'll all be iPhone tens like they'll
[TS]
01:48:54
◼
►
all be like this phone right the notched
[TS]
01:48:56
◼
►
edge screen the physical design and I
[TS]
01:49:00
◼
►
don't think they're going to change the
[TS]
01:49:02
◼
►
10 or if they are they'll just drop it
[TS]
01:49:04
◼
►
entirely and the whole bike this is what
[TS]
01:49:06
◼
►
all future phones will look like
[TS]
01:49:07
◼
►
eventually not this year because the
[TS]
01:49:10
◼
►
eights look like this like within a
[TS]
01:49:16
◼
►
couple of years as these things go down
[TS]
01:49:18
◼
►
market they're they're gonna move this
[TS]
01:49:20
◼
►
this design down market because they
[TS]
01:49:22
◼
►
said it themselves this is the future of
[TS]
01:49:24
◼
►
the phone and they have a name because
[TS]
01:49:26
◼
►
it uses a letter not a number and
[TS]
01:49:28
◼
►
because people don't know how Roman
[TS]
01:49:29
◼
►
numerals work after a certain point I
[TS]
01:49:31
◼
►
don't think there's a temptation to go
[TS]
01:49:33
◼
►
Super Bowl lmv excise you know there's
[TS]
01:49:36
◼
►
no there's no temptation to do that so
[TS]
01:49:38
◼
►
they either just keep the capital letter
[TS]
01:49:40
◼
►
X or they just drop it entire length of
[TS]
01:49:42
◼
►
it in Mac OS but it is a it's an
[TS]
01:49:44
◼
►
extensible naming scheme just about the
[TS]
01:49:46
◼
►
time when the numbers are about to get
[TS]
01:49:48
◼
►
unwieldy young iPhones right yeah that
[TS]
01:49:51
◼
►
makes sense but the other thing to
[TS]
01:49:52
◼
►
consider though is that so and this is
[TS]
01:49:55
◼
►
you know one of the weirdnesses about
[TS]
01:49:56
◼
►
that the line is now bifurcated that as
[TS]
01:50:00
◼
►
you think about how the name scale don't
[TS]
01:50:02
◼
►
assume that the bifurcation of the line
[TS]
01:50:05
◼
►
into the regular phone at the regular
[TS]
01:50:08
◼
►
prices plus 50 bucks and that the end
[TS]
01:50:11
◼
►
the new phone that's $300 more or
[TS]
01:50:14
◼
►
whatever that's gonna keep being there
[TS]
01:50:16
◼
►
they're not gonna sell a phone for $1200
[TS]
01:50:20
◼
►
massively this year and have a huge hit
[TS]
01:50:23
◼
►
hit rate with that and then next year
[TS]
01:50:25
◼
►
say let's make it cheaper there's no way
[TS]
01:50:28
◼
►
that's going to happen that once they
[TS]
01:50:30
◼
►
get used to selling phones at these two
[TS]
01:50:32
◼
►
different price points and selling a ton
[TS]
01:50:34
◼
►
of the higher one they're not going to
[TS]
01:50:37
◼
►
give up that profit in the future but
[TS]
01:50:38
◼
►
they're also not gonna want to give up
[TS]
01:50:39
◼
►
the market share of having the slightly
[TS]
01:50:42
◼
►
less expensive ones also
[TS]
01:50:43
◼
►
Linna but at the base level so they're
[TS]
01:50:45
◼
►
going to keep having two lines for a
[TS]
01:50:48
◼
►
long time they're all gonna look like
[TS]
01:50:51
◼
►
that they're just going to be three
[TS]
01:50:52
◼
►
phones three sizes we not so we in
[TS]
01:50:54
◼
►
freakin huge Austin Powers
[TS]
01:51:00
◼
►
that was so now right maybe it was
[TS]
01:51:03
◼
►
Austin Powers it's Mike Meyers Mike
[TS]
01:51:04
◼
►
Meyers Mike Meyer is doing is a
[TS]
01:51:06
◼
►
impression of an Irish gentleman sitting
[TS]
01:51:09
◼
►
or in a Scottish Scottish did you know
[TS]
01:51:13
◼
►
did you know John that if it's not
[TS]
01:51:14
◼
►
Scottish it's crap yes anyway whole
[TS]
01:51:19
◼
►
point is yeah like they're they're gonna
[TS]
01:51:21
◼
►
they're like the diversification of the
[TS]
01:51:24
◼
►
iPhone line has not recon tracted
[TS]
01:51:27
◼
►
they've only gone more we've got the SE
[TS]
01:51:29
◼
►
hanging out down there which is kind of
[TS]
01:51:30
◼
►
hanging out where the 5c was and we got
[TS]
01:51:33
◼
►
the little phone the big phone that you
[TS]
01:51:35
◼
►
know the 6 and the 6 plus and now we
[TS]
01:51:36
◼
►
have this kind of in-between e size and
[TS]
01:51:39
◼
►
price range going down mark it with the
[TS]
01:51:41
◼
►
SC which is now like 350 or something
[TS]
01:51:43
◼
►
like the cheapest iPhone that has ever
[TS]
01:51:44
◼
►
been in terms of just what the price is
[TS]
01:51:46
◼
►
right and the most expensive one they're
[TS]
01:51:48
◼
►
not going to give up that range
[TS]
01:51:50
◼
►
I'm just saying tech wise right what
[TS]
01:51:52
◼
►
distinguishes the 10 now is that it's
[TS]
01:51:54
◼
►
got the edge to edge screen it's got the
[TS]
01:51:55
◼
►
notch you know it's it doesn't have a
[TS]
01:51:57
◼
►
home button like it is a new phone
[TS]
01:51:59
◼
►
design and Apple said explicitly this is
[TS]
01:52:01
◼
►
the future of the smartphone so within I
[TS]
01:52:05
◼
►
think a couple years to three years the
[TS]
01:52:08
◼
►
whole they're gonna come a September
[TS]
01:52:10
◼
►
event and all three or four depending I
[TS]
01:52:12
◼
►
know how they do with daily deal with
[TS]
01:52:13
◼
►
the SE all three or four new phones are
[TS]
01:52:15
◼
►
gonna be not bearing edge to edge non
[TS]
01:52:18
◼
►
home button having things one of them is
[TS]
01:52:20
◼
►
going to be 1300 bucks right and one of
[TS]
01:52:22
◼
►
them is gonna be whatever the cheapest
[TS]
01:52:24
◼
►
one here is 400 to 500 or whatever but
[TS]
01:52:27
◼
►
that's what I mean and once they all
[TS]
01:52:29
◼
►
start being edge attention on the home
[TS]
01:52:31
◼
►
button not bearing watch the moves ease
[TS]
01:52:33
◼
►
you can name them as a family you can
[TS]
01:52:36
◼
►
mark them as a family it is a family
[TS]
01:52:38
◼
►
that spans the range and it will be more
[TS]
01:52:40
◼
►
cohesive than it is now where they show
[TS]
01:52:42
◼
►
the family you've got the se design and
[TS]
01:52:44
◼
►
then the the 6s and seven and eight and
[TS]
01:52:47
◼
►
then you've got the the 10 it's a little
[TS]
01:52:49
◼
►
bit of a motley crew but we're in
[TS]
01:52:50
◼
►
transition we're in transition in the
[TS]
01:52:51
◼
►
same way we were when we were
[TS]
01:52:52
◼
►
transitioning to retina we were
[TS]
01:52:54
◼
►
transitioning to the touch ID but you
[TS]
01:52:56
◼
►
thing things will flow downwards and I
[TS]
01:52:59
◼
►
have I have some confidence that their
[TS]
01:53:02
◼
►
product line will be much more cohere in
[TS]
01:53:04
◼
►
a few more years even if their names are
[TS]
01:53:06
◼
►
necessarily because let's be honest that
[TS]
01:53:07
◼
►
ball is a little bit weird with the
[TS]
01:53:08
◼
►
names there's a possibility for a
[TS]
01:53:11
◼
►
brighter future for naming but apples
[TS]
01:53:13
◼
►
really good at screwing it up so I don't
[TS]
01:53:15
◼
►
put anything past them I've said this is
[TS]
01:53:18
◼
►
the new iPhone one year they're gonna
[TS]
01:53:19
◼
►
drop the ten and just they're all gonna
[TS]
01:53:21
◼
►
be the new iPhone and we're not gonna
[TS]
01:53:22
◼
►
have any way to talk about the who knows
[TS]
01:53:23
◼
►
but uh I'm sure I'll be fine so we knew
[TS]
01:53:26
◼
►
a lot about this phone we didn't really
[TS]
01:53:28
◼
►
acknowledge tonight that there was a
[TS]
01:53:31
◼
►
tremendous leak of the iOS 11 GM
[TS]
01:53:34
◼
►
specifically for this phone among other
[TS]
01:53:35
◼
►
things and Steve in between the last
[TS]
01:53:38
◼
►
show and now the leaks came so fast that
[TS]
01:53:40
◼
►
we on our regular weekly schedule we
[TS]
01:53:42
◼
►
missed an entire gigantically so we knew
[TS]
01:53:47
◼
►
a lot of this we we certainly didn't
[TS]
01:53:49
◼
►
know everything we didn't know that they
[TS]
01:53:51
◼
►
were gonna call this OLED display super
[TS]
01:53:52
◼
►
Retina it's you know per some important
[TS]
01:53:55
◼
►
things we didn't know on that point of
[TS]
01:53:56
◼
►
like us not knowing everything I think
[TS]
01:53:57
◼
►
we knew the most about this Apple event
[TS]
01:53:59
◼
►
and I've ever known about any Apple
[TS]
01:54:01
◼
►
event we had we had mock-ups of this
[TS]
01:54:04
◼
►
phone that are indistinguishable on
[TS]
01:54:06
◼
►
video from the actual real thing
[TS]
01:54:07
◼
►
probably down to the millimeter perfect
[TS]
01:54:09
◼
►
right we knew so much about the software
[TS]
01:54:11
◼
►
from the software leaked which has never
[TS]
01:54:13
◼
►
happened before now that I'm you know
[TS]
01:54:15
◼
►
like like I think a little bit about
[TS]
01:54:17
◼
►
what would have been like in the era
[TS]
01:54:19
◼
►
when people didn't pay attention to
[TS]
01:54:20
◼
►
Apple and Apple didn't accidentally leak
[TS]
01:54:22
◼
►
things and we saw the iPhone intro and
[TS]
01:54:24
◼
►
the eight came out we were like oh the
[TS]
01:54:26
◼
►
eights are okay they're pretty good and
[TS]
01:54:27
◼
►
then out of nowhere came this one more
[TS]
01:54:29
◼
►
thing and it was this song we would have
[TS]
01:54:30
◼
►
this show would have been 900 hours long
[TS]
01:54:32
◼
►
just about the 10 but luckily we had
[TS]
01:54:34
◼
►
like talking about this talk about the
[TS]
01:54:38
◼
►
phone at every single thing was even the
[TS]
01:54:40
◼
►
leak even the late-breaking gurmann
[TS]
01:54:42
◼
►
leaked about the swipe up for home
[TS]
01:54:43
◼
►
button and all that stuff even though it
[TS]
01:54:45
◼
►
was phrased and kind of a wishy-washy
[TS]
01:54:46
◼
►
way it's pretty much on the money that's
[TS]
01:54:48
◼
►
what was there right yeah
[TS]
01:54:49
◼
►
so we knew so much this is the new
[TS]
01:54:52
◼
►
high-water mark for how much can you
[TS]
01:54:53
◼
►
know about an Apple event before it
[TS]
01:54:55
◼
►
happens oh yeah we do the Apple TV 4k
[TS]
01:54:57
◼
►
deals we knew that we had a picture of
[TS]
01:54:59
◼
►
the watch over the weekend from the
[TS]
01:55:01
◼
►
software yeah it's a picture of the red
[TS]
01:55:04
◼
►
dot with the LT you watch like
[TS]
01:55:06
◼
►
the new air pods right we had we have a
[TS]
01:55:09
◼
►
queue the wayside efface yeah it was you
[TS]
01:55:12
◼
►
know so this it's it's a shame and Apple
[TS]
01:55:16
◼
►
will work on it but honestly it's really
[TS]
01:55:19
◼
►
fighting against the tide here like for
[TS]
01:55:22
◼
►
products this popular for our a company
[TS]
01:55:25
◼
►
for so many people who are so motivated
[TS]
01:55:27
◼
►
to find out this information it is a
[TS]
01:55:30
◼
►
really Herculean task to keep anything
[TS]
01:55:33
◼
►
secret so that's why we should all
[TS]
01:55:35
◼
►
concentrate entirely on the Mac Pro but
[TS]
01:55:36
◼
►
no one will care enough about the leak
[TS]
01:55:37
◼
►
and we will all be totally surprised
[TS]
01:55:40
◼
►
once again the Mac Pro wins anyway I was
[TS]
01:55:43
◼
►
sorry I interrupt you it's good you're
[TS]
01:55:45
◼
►
gone I can't see it back to the phone I
[TS]
01:55:46
◼
►
just want a contestant the narrative
[TS]
01:55:48
◼
►
that that we didn't know much about this
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01:55:50
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we knew the most we have ever known yeah
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yeah we it was somewhat disappointing in
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that regard because we did know so much
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01:55:59
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but there were certainly some things
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01:56:00
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that we that we didn't know and so they
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01:56:04
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pitched the super Etna displays being
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brighter with white colour and better
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01:56:08
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colour accuracy and so on and so forth
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01:56:10
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still is 3d touch a lot of people i saw
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01:56:13
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on twitter anyway asking wait what
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01:56:15
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happened to 3d touch they never really
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01:56:16
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talked about it i'm actually looking at
[TS]
01:56:18
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the keynote right now and there's a
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01:56:19
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slide this isn't right on it and they
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01:56:22
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said it's now built into the display i
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01:56:24
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guess that's just like a you know a
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01:56:25
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construction detail about where it is
[TS]
01:56:27
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mechanically but yeah anyway it's still
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01:56:31
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there yeah yep so now before we get into
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01:56:35
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face ID which we'll talk about
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01:56:36
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momentarily the home button is indeed
[TS]
01:56:39
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gone there's been a lot of back and
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01:56:41
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forth as to whether or not the home
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01:56:42
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button would be gone it is gone well I
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01:56:43
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guess not ever after the leak but until
[TS]
01:56:46
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the leak there was a lot of
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01:56:46
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back-and-forth about the home button to
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01:56:48
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get back to the home screen to get back
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01:56:52
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to springboard you just swipe up from
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01:56:53
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the bottom there's a little notch a
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01:56:57
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little grabber handle if you will not a
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01:56:59
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physical one mind you and a software one
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01:57:01
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at the bottom of the screen generally
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01:57:03
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speaking that you grab and slide up I
[TS]
01:57:06
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noticed that when I might've been I
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01:57:09
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think was an iOS 11 beta they got rid of
[TS]
01:57:11
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the force press on the left edge of the
[TS]
01:57:14
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screen to multitask and I saw a few
[TS]
01:57:16
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people who
[TS]
01:57:17
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worked up about that and now as it turns
[TS]
01:57:20
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out you just swipe not even force press
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01:57:22
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I don't believe but just swipe the
[TS]
01:57:23
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little the little knuckle at the bottom
[TS]
01:57:27
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that represents the like home grabby
[TS]
01:57:29
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thing what is the right term for this
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01:57:31
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I'm failing all over the place
[TS]
01:57:32
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like a drag handle let's call it a
[TS]
01:57:34
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gripper it's not a question they're
[TS]
01:57:35
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wearing grips a drag indicator a dragon
[TS]
01:57:38
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whatever a gripper let's go with
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01:57:39
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grippers so you if you swipe laterally
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01:57:42
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on the gripper you can just swipe
[TS]
01:57:43
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between apps if you go halfway up you
[TS]
01:57:46
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can get into multitasking if you go the
[TS]
01:57:49
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whole way up like I said you're going
[TS]
01:57:50
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back home to get to Notification Center
[TS]
01:57:53
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versus control center it depends on
[TS]
01:57:56
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where you're swiping from the top which
[TS]
01:57:57
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I'm not a tremendous fan of I don't
[TS]
01:58:00
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think that's going to be I think this
[TS]
01:58:07
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sounds like there so yeah so they you
[TS]
01:58:09
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you basically like to eat so now the top
[TS]
01:58:11
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has those two ears on the each side of
[TS]
01:58:13
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the notch you basically pull down on the
[TS]
01:58:15
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left ear from the notification center
[TS]
01:58:17
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now you pull down the right ear for
[TS]
01:58:20
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control center the right ear is control
[TS]
01:58:22
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center everything else is notifications
[TS]
01:58:25
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including the middle so if you pull down
[TS]
01:58:27
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►
from the middle like you normally do but
[TS]
01:58:28
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so basically this now pushed control
[TS]
01:58:31
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center in the hardest to reach corner of
[TS]
01:58:33
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the phone if you hold your phone your
[TS]
01:58:34
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left hand oh yeah this is bad hi this is
[TS]
01:58:36
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totally bad for people for lefties I'd
[TS]
01:58:38
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►
totally admit that this it's bad for
[TS]
01:58:40
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everybody because reaching the top
[TS]
01:58:41
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►
corners it's already hard for almost
[TS]
01:58:43
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anybody the way the way I hold the way I
[TS]
01:58:45
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hold my phone I think I don't have to
[TS]
01:58:48
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see this is the thing about the phone we
[TS]
01:58:50
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can all speculate what its gonna be like
[TS]
01:58:51
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but as everyone who's designing software
[TS]
01:58:53
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►
for it has said it's really difficult to
[TS]
01:58:55
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do anything until you physically get one
[TS]
01:58:56
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of these in your hand I have to say that
[TS]
01:58:58
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I was super doubtful cautious worried
[TS]
01:59:02
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about based on the rumor but seeing them
[TS]
01:59:05
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use the home swipey thing I started to
[TS]
01:59:09
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believe I started to believe two things
[TS]
01:59:11
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one that the home swiping thing could be
[TS]
01:59:14
◼
►
a thing I can get used to I'm not sure
[TS]
01:59:16
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►
about control center I will have to like
[TS]
01:59:18
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►
I'm holding my phone now trying to see
[TS]
01:59:19
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►
can I get to that corner is it gonna be
[TS]
01:59:21
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►
I don't know I'm not quite sure what the
[TS]
01:59:22
◼
►
deal is there but I bought some options
[TS]
01:59:23
◼
►
but the home swiping things certainly
[TS]
01:59:25
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►
that is something that we're gonna use
[TS]
01:59:26
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►
all the time and I feel like that's
[TS]
01:59:27
◼
►
gonna be pulled off and the second thing
[TS]
01:59:29
◼
►
is I think this phone
[TS]
01:59:31
◼
►
that iPhone 10 and the presentation of
[TS]
01:59:33
◼
►
it worked it's magic on me at least to
[TS]
01:59:36
◼
►
the point where I even just started
[TS]
01:59:38
◼
►
thinking about my phone which has a
[TS]
01:59:41
◼
►
section of the bottom which is not a
[TS]
01:59:42
◼
►
screen and the only thing in that is a
[TS]
01:59:44
◼
►
giant circle that I press to do
[TS]
01:59:47
◼
►
something and it seems barbaric there's
[TS]
01:59:50
◼
►
a section of like that that is just like
[TS]
01:59:52
◼
►
this blank area of my phone with a with
[TS]
01:59:55
◼
►
a button on it and even it's not like a
[TS]
01:59:56
◼
►
button that moves anymore it is still
[TS]
01:59:58
◼
►
like a button it's like what is that