The Accidental Tech Podcast

239: Set This Money on Fire

 

  all right we shouldn't be on it we [TS]

  shouldn't be honest tangent we got a we [TS]

  got a lot of things to talk about we can [TS]

  say that about almost every topic almost [TS]

  every week yeah we're all right so this [TS]

  week was our first real introduction to [TS]

  Apple Park and in the Steve Jobs theater [TS]

  at Apple Park which we've all seen many [TS]

  many many pictures most of which are [TS]

  beautiful of the Steve Jobs theater and [TS]

  of Apple Park I don't have the link [TS]

  handy but then is it from er Fromer I [TS]

  always get it wrong I think it's firmer [TS]

  there you go well Dan we apologize but [TS]

  anyway we will try to find wherever the [TS]

  link was that flew by earlier today [TS]

  wearing he had like a little photo essay [TS]

  of his day at UH at the Steve Jobs [TS]

  theater and the pictures are beautiful [TS]

  and and and really well done and so you [TS]

  can check that out but it was it was a [TS]

  neat it was a neat event it was [TS]

  interesting that we knew a lot we didn't [TS]

  know some things and that's cool too and [TS]

  I guess do we want to start with just a [TS]

  kind of opening remark or do we want to [TS]

  just dive right in chronological like we [TS]

  always do [TS]

  what's the first thing we did Steve Jobs [TS]

  tribute yeah I thought honestly I [TS]

  thought it was excellent it you know [TS]

  they they they had they had to say [TS]

  something if they're dedicating the [TS]

  theater to him and naming after him they [TS]

  had to say something and I think they [TS]

  did a remarkably good job of it Tim [TS]

  delivered it really well it was very [TS]

  well you know designs and written it was [TS]

  really great to hear a recording of [TS]

  Steve saying some stuff and honestly I I [TS]

  did not recognize that quote and I've [TS]

  heard from other other podcasters didn't [TS]

  you know where it came from either that [TS]

  was new to me [TS]

  I remember it I would have different [TS]

  quote he said so many things about how [TS]

  much we love Steve Jobs miss him but [TS]

  that particular quote reminds me of some [TS]

  of the some of the worse the aspects of [TS]

  Steve Jobs because it was about like how [TS]

  some people express their you know their [TS]

  love for Humanity by making great things [TS]

  for people [TS]

  tinged with a little bit like I may not [TS]

  do nice things but I make really cool [TS]

  hard [TS]

  like as a he said that before of like [TS]

  you know people complained to him about [TS]

  you know doing things that are not nice [TS]

  or not giving to charity or is it [TS]

  everything my time is I would do more [TS]

  good for the world by making an awesome [TS]

  phone which is possibly true right but [TS]

  also a nice way for him to excuse [TS]

  himself from doing nice things and I was [TS]

  reminded of that aspect by that quote so [TS]

  I was like please pick a different one [TS]

  he's got so many good quotes don't pick [TS]

  the one that has a tiny touch of sort of [TS]

  rationalisation baked right into it but [TS]

  but it's clear the most important thing [TS]

  was not the quote or the pictures or [TS]

  anything like that it was that it's [TS]

  clear that Tim still does miss him and [TS]

  had real emotion you know the reason [TS]

  that segment took longer than you would [TS]

  think is he paused a lot between talking [TS]

  and you know I don't think that's an act [TS]

  like guys know everybody really does [TS]

  miss Steve Jobs and including Tim [TS]

  probably every time he gets up on that [TS]

  stage and thinks boy Steve would do this [TS]

  better than me he does fine but I'm just [TS]

  saying like like just like he said Steve [TS]

  loved days like today like and he would [TS]

  have loved to announce this new phone [TS]

  everything right and just that's the [TS]

  worst time to think about it you know [TS]

  like that's what he lived for all the [TS]

  hard work and all the yelling at people [TS]

  and and driving everyone to be their [TS]

  best and everything it to get to go up [TS]

  there and to announce it he loved that [TS]

  and so they I'm happy to talk about like [TS]

  here we are in this theater and you know [TS]

  that he would have loved the theater he [TS]

  would've loved to announce these things [TS]

  but instead it's us and we'll do the [TS]

  best we can i I think if you were not [TS]

  holding back tears during that segment [TS]

  you're not wired up right it was [TS]

  incredibly moving and very very well [TS]

  done and very fitting to what they were [TS]

  doing and you know to the time and [TS]

  everything I do agree with what Jason [TS]

  Snell's on an upgrade this week which he [TS]

  was saying this is probably the last [TS]

  we're gonna hear about Steve ramble for [TS]

  a long time and I think that's probably [TS]

  right it has he's been gone for a very [TS]

  long time this was a very fitting time [TS]

  to pay him tribute in this way but I [TS]

  wouldn't expect them to make a regular [TS]

  habit of it and even when doing events [TS]

  in this theater but it was a really [TS]

  really nice thing and I'm glad they did [TS]

  it and I'm glad they did it the way they [TS]

  did it yeah and I think the important [TS]

  point well first of all there never is [TS]

  an occasion to talk about Steve Jobs [TS]

  like they can make one every single time [TS]

  they do anything [TS]

  they could but they don't write to their [TS]

  credit and this the the intro part that [TS]

  I thought was fitting was the [TS]

  explanation of you know not explaining [TS]

  why they talk about it now it was always [TS]

  the theater is dedicated Tim's got his [TS]

  name on it like that's the time to do it [TS]

  right but also that enough time has [TS]

  passed that there that Apple and we all [TS]

  in the audience I can have some more [TS]

  perspective on it right so it's not it's [TS]

  not as fresh as it wasn't remember you [TS]

  had a good tweet marker I think that's [TS]

  what Tim seven-stage was that we can was [TS]

  it look back not with sadness but with [TS]

  whatever I Ford he said you might like [TS]

  celebration or something like that or [TS]

  yeah right and and you tweeted I'm still [TS]

  sad yeah I still said but like the idea [TS]

  is that a lot of time is passing now [TS]

  hopefully we all have some more [TS]

  perspective and this is a good time to [TS]

  be able to at least try shift a little [TS]

  bit from just like it being completely [TS]

  raw and just being just you know [TS]

  forgetting and then remembering oh [TS]

  that's right he's gone he's never gonna [TS]

  do that thing that he does again to [TS]

  shifting towards hopefully fonder [TS]

  memories of just like it happened long [TS]

  enough go that it is not you know that [TS]

  it scabbed over a little bit and then we [TS]

  can look back you know and think that [TS]

  you know that I don't know like I think [TS]

  that was a it's not like putting a cap [TS]

  on it to say we're never gonna talk or [TS]

  think about him again but to say this is [TS]

  this is a milestone right especially [TS]

  since the whole Apple Park thing was [TS]

  weren't the last big as they noted one [TS]

  of the last big projects that he [TS]

  undertook there he didn't get to ever [TS]

  see completed but he definitely knew you [TS]

  know had a vision for how it was [TS]

  supposed to go all right so it was you [TS]

  know it was as with most things Apple it [TS]

  was very taste well I'm gonna say as it [TS]

  mostly that'll as we expect from Apple [TS]

  but as occasionally they don't live up [TS]

  to it was very tasteful like if you [TS]

  think of the intro videos they've had at [TS]

  other times sometimes they're a little [TS]

  bit goofy sometimes they missed the mark [TS]

  sometimes they hid the bad ones I think [TS]

  we just tend to forget but if we if we [TS]

  search our memories we can remember a [TS]

  lot of opening videos they're like I [TS]

  roll whatever to get us the [TS]

  announcements this was tastefully done [TS]

  and it was nice it was right around a [TS]

  time and it was the right timing and the [TS]

  right amount of time it was long enough [TS]

  that it was taken seriously I don't [TS]

  remember hearing it but we I saw [TS]

  reported that they told the people in [TS]

  the audience like hey shut off your [TS]

  laptops and pay attention for a minute [TS]

  would you please I don't know how they [TS]

  phrased it but that was basically the [TS]

  message and if you I watched bits and [TS]

  pieces of the keynote again over the [TS]

  over the last 24 hours and if you look [TS]

  there were a couple of people with like [TS]

  phones or laptops open but generally [TS]

  speaking that that theater was [TS]

  completely dark for that entire segment [TS]

  and I thought that that was you know [TS]

  taste well it's tastefully done it and [TS]

  I'm glad that the press actually [TS]

  listened because you know if we remember [TS]

  the turn off your Wi-Fi moment jobs [TS]

  already yelled to them and said he said [TS]

  close your laptop's it's gonna ruin the [TS]

  effect of the just welcome to the Steve [TS]

  Jobs theater on a black background don't [TS]

  you understand look at the black levels [TS]

  on this projector that's a completely [TS]

  dark room and white text and the [TS]

  background totally blends in but we [TS]

  can't see it cuz you have your stupid [TS]

  laptops open anyway so that after that [TS]

  so they moved on to the Apple Park intro [TS]

  video a little bit Apple Park looks like [TS]

  an amazing building and an amazing [TS]

  campus and an amazing place to be [TS]

  however there's kind of this this [TS]

  reality of it which is like them showing [TS]

  off like here's this amazing building [TS]

  we've made for ourselves that you're [TS]

  never going to see yeah look at us [TS]

  thinking how smart we are a visitor [TS]

  center yeah there's a visitor center [TS]

  that's not really the main building or [TS]

  that's not really what you want to see [TS]

  you're not gonna be allowed at near like [TS]

  the cool thing you're not gonna be in [TS]

  the in the big ring you're not gonna be [TS]

  in the courtyard of the middle of the [TS]

  big ring only the press will ever see [TS]

  the Steve Jobs theater probably so it's [TS]

  just like I don't know it's it has this [TS]

  kind of it's like look at this cool [TS]

  thing we made you can't have it like I [TS]

  would love to see that'll Park and you [TS]

  could go there and walk around I mean [TS]

  you can't go into people's office pass [TS]

  where you have to badge through stuff [TS]

  but I'm sure you could walk into the [TS]

  middle of a thing and goes to the cafe [TS]

  max or whatever they're gonna call into [TS]

  this place I bet I can't yeah okay I [TS]

  don't think that's the case because [TS]

  Google where you have to print out [TS]

  yourself a little badge you don't have [TS]

  to do that at Apple I'm pretty sure we [TS]

  needed badges I'm trying to remember [TS]

  when we went back or when we went there [TS]

  but I think you need stickers made [TS]

  that's what I meant [TS]

  yeah I think without an escort you don't [TS]

  see squat like he certainly didn't see [TS]

  squat it at infinite loop but you know [TS]

  if you just wanted to go through the [TS]

  food place into the middle of the Ring [TS]

  where the trees are I think you can pull [TS]

  that off yeah I would love that but even [TS]

  even that is nearly impossible for [TS]

  anybody to actually do its get a friend [TS]

  at Apple dude anyway yes because [TS]

  everyone has friends all of us have [TS]

  friends at Apple or on this show the [TS]

  three of us do I visited visit an [TS]

  infinite loop I think about four or five [TS]

  times now I've been actually brought [TS]

  through and gone to cafe max one time [TS]

  that's once I've actually gone like into [TS]

  the building and not even really into [TS]

  the I guess wet walked through the [TS]

  building to get to the food court like [TS]

  one time so I'm a park thing like I [TS]

  remain unconvinced by the utility of [TS]

  Apple Park it is unquestionably a [TS]

  beautiful place the buildings are [TS]

  beautiful as sort of works of art the [TS]

  views from and of the buildings are [TS]

  beautiful but I don't know if the [TS]

  buildings are good places to do the [TS]

  things they're designed if you do is it [TS]

  a good place to work is it a good place [TS]

  to commute to is it a good place to i [TS]

  mean you're gonna ask the press was a [TS]

  good place to have a press event it [TS]

  seems like mostly pulled that off yeah [TS]

  although you know because it's [TS]

  purpose-built for that I would hope so [TS]

  like this the bar is low there because [TS]

  if you try to do it in like an actual [TS]

  old theater [TS]

  that's not designed to have a huge [TS]

  amount of press in it you know you fill [TS]

  theaters with an audience and a small [TS]

  amount of press you don't fill fill an [TS]

  actual theater like the Billy Graham [TS]

  theater with you know guyun amounts of [TS]

  press that every single person in the [TS]

  audience is there because they're [TS]

  reporting on something so hopefully this [TS]

  fulfills that purpose but even there [TS]

  like the the top part of this building [TS]

  as amazing in as it is to see a giant [TS]

  glass cylinder with a big hat on it [TS]

  collapse and kill us [TS]

  how do they get the wires up to the [TS]

  light so it must be these little skinny [TS]

  it's like a magic trick right I'm a [TS]

  little spinning elevator and the cool [TS]

  stairs that are like the ones from The [TS]

  Regent Street star in London and all the [TS]

  things that you recognize from Apple [TS]

  Reed [TS]

  it's so empty of things like where are [TS]

  the garbage cans and and the bathrooms [TS]

  and you know some place to get a drink [TS]

  of water and something to sit down on [TS]

  it's like well those are outside and we [TS]

  bring them in and rent and have rentals [TS]

  and there are bathrooms there and you [TS]

  can get to them and but it's just I [TS]

  don't know I look at it and I think of [TS]

  it more as a beautiful sculpture and [TS]

  less as a functional place for people to [TS]

  do a thing but the theater I think can't [TS]

  afford to be weird kind of like the [TS]

  Sydney Opera House like it is itself a [TS]

  theatrical thing the rest of Apple Park [TS]

  is still you know nobody knows it'll [TS]

  have to wait until everybody's in and [TS]

  then we can all talk to our Apple [TS]

  friends we were just talking about and [TS]

  say how what's it like what's like the [TS]

  work there is it better or worse than [TS]

  the weird 80's infinite loop canvas you [TS]

  know is it better or worse than Google [TS]

  or whatever other place do you might [TS]

  have worked so I remain slightly dubious [TS]

  about the utility of a park is a place [TS]

  to work but certainly looks cool in [TS]

  pictures and none of us have to work [TS]

  there so we can just enjoy it in that [TS]

  way I mean probably as the answer is so [TS]

  often with modern Johnny I have [TS]

  creations probably the answer to all [TS]

  your practical needs is either wireless [TS]

  or dongles [TS]

  yeah get a dongle to put your garbage in [TS]

  mm-hmm the a our installation looked [TS]

  pretty neat though I mean it's totally [TS]

  like I can't think the word I'm looking [TS]

  for but it's like oh of course you have [TS]

  to have an AR installation but it did [TS]

  look cool like you know if you didn't [TS]

  see the video it it looks like they they [TS]

  did almost like a monochrome 3d display [TS]

  monochrome also isn't the best word for [TS]

  it but like a very very blank looking 3d [TS]

  display that's somewhere I guess at the [TS]

  visitors center and then you can take [TS]

  your like iPad or iPhone or whatever and [TS]

  hold it up to this 3d miniature of the [TS]

  park of Apple Park and it will show you [TS]

  like the full res you know all the trees [TS]

  all the happy trees everywhere and [TS]

  everything and here's here's where [TS]

  here's where all the air flow is because [TS]

  people care about that it but it does [TS]

  look clever in the use of any use of AR [TS]

  and speaking of air flow and things like [TS]

  that apparently the whole building is a [TS]

  hundred percent renewable energy which [TS]

  is pretty cool because I'd like my kids [TS]

  soon to be kids to be able to I don't [TS]

  know have a planet to live on after I'm [TS]

  dead so that's kind of [TS]

  especially since it is huge but yeah I [TS]

  don't know I did there was a lot of [TS]

  especially we're around Apple Park there [TS]

  was a fair dose of self-congratulation [TS]

  which I think some of that is to be [TS]

  expected I think it ran a little bit [TS]

  long for my taste but you know it's [TS]

  their event not mine so they can do what [TS]

  they want [TS]

  yeah I don't I think the Apple Park and [TS]

  they see jobs think fine right but then [TS]

  when they went into the retail thing [TS]

  which is the next segment I started to [TS]

  think alright I can't get on with it [TS]

  you're allowed a certain amount of [TS]

  introductory material right but you know [TS]

  I I mean maybe it's just because I'm not [TS]

  that interested in retail or maybe [TS]

  because it didn't seem like it fit in [TS]

  the event because this is supposed to be [TS]

  an event about products and the reason [TS]

  you guys talk about jobs and that will [TS]

  Park is because that's the venue and [TS]

  it's the introduction of it but retail [TS]

  you could talk about any time and I [TS]

  confess I mostly zoned out and when I [TS]

  rewatched it I didn't bother watching [TS]

  that segment again did they announce [TS]

  anything new or say anything that made [TS]

  it worth the amount of time that it took [TS]

  in this presentation of course they did [TS]

  if they're not an apple store yes [TS]

  they're not Apple stores anymore they're [TS]

  other town centres town centers which [TS]

  speaking like I don't know I block this [TS]

  out [TS]

  I'd block the segment they tried to [TS]

  redefine vocabulary the problem with [TS]

  this whole segment is that it it was [TS]

  full of like retail jargon and and like [TS]

  the way that that their internal [TS]

  initiatives are probably talking about [TS]

  these things but it there's a [TS]

  fundamental mismatch between how they [TS]

  talk about this to themselves and what [TS]

  we care about is the customers and I [TS]

  don't think they respected that [TS]

  difference or understood that difference [TS]

  for this segment and this is not the [TS]

  first time they've made that mistake you [TS]

  know this is actually one of the major [TS]

  criticisms I have of generally Tim [TS]

  Cook's presentations about things is [TS]

  that it seems like they often blur the [TS]

  line or don't find the right balance [TS]

  between internal language and external [TS]

  language and external concerns would you [TS]

  say that your customers sad is not [TS]

  exactly where you wish it was oh it's [TS]

  blow away like so like you know the [TS]

  whole thing with the store is like you [TS]

  know Angela Erin's [TS]

  going through telling how they're gonna [TS]

  hell these great events and I'm making [TS]

  all these atriums and for hand theaters [TS]

  and that's all that's interesting but [TS]

  like what people want out of the Apple [TS]

  store experience that we have today in [TS]

  and out of the Genius Bar appointment in [TS]

  a reasonable amount of time and know [TS]

  where to line up yes but that's what [TS]

  people want is literally like you know [TS]

  shorter Genius Bar Waits and make it [TS]

  easier to get appointments and make it [TS]

  just in general Apple stores are [TS]

  overcrowded and there's a huge burden on [TS]

  the staff that's there so we need more [TS]

  of them probably and they need to have [TS]

  more staff and I don't think people care [TS]

  if they're waiting for an hour in you [TS]

  know standing up to a table somewhere or [TS]

  in something called a forum with a [TS]

  couple plants in it like it's nice and [TS]

  I'm glad they're doing things like that [TS]

  for their own sake but we the customers [TS]

  like that doesn't really solve a problem [TS]

  we have and the stores have real [TS]

  problems that seem to not be getting [TS]

  solved so it's hard to enjoy a segment [TS]

  like this when it's not solving the [TS]

  problems we really have and also full of [TS]

  this creative jargon that we don't care [TS]

  about and that's really hard to pay [TS]

  attention to I think this is the whole [TS]

  Apple retail thing is another example of [TS]

  success hides problems like it is [TS]

  important that this that the stores are [TS]

  nice that is important it's part of the [TS]

  mystique of Apple's probably the reason [TS]

  people are excited to go there and see [TS]

  the products that are on the tables and [TS]

  like you know all that is important not [TS]

  to say that it should just be like a [TS]

  giant like you know supermarket with a [TS]

  million checkout lines to be for [TS]

  efficiency right it has to be a nice [TS]

  place but the success the tithing the [TS]

  problems is the reason Apple retail is [TS]

  you know worth more money per square [TS]

  foot than any of the retail places [TS]

  because they sell expensive high margin [TS]

  products and they sell a lot of them [TS]

  because they're really good and people [TS]

  want them right that's it like you have [TS]

  a store with products that people want [TS]

  presented nicely in good locations and [TS]

  your margins on those products are good [TS]

  and that'll gives you this this store [TS]

  that like that you know that people just [TS]

  want to go to and throw huge wads of [TS]

  money at you constantly like over and [TS]

  over again there people are crowding in [TS]

  the stores and you take all that success [TS]

  you're like we should make nicer atriums [TS]

  and [TS]

  have a living wall and and carved this [TS]

  thing out of stone and call things like [TS]

  you know you're you're losing sight of [TS]

  the purpose of this I mean maybe they're [TS]

  not maybe this is for the external thing [TS]

  but like the purpose of store is [TS]

  exchanging goods for money right people [TS]

  come in with money and they want stuff [TS]

  to come out I mean again it has to be [TS]

  nice but you know none of this stuff [TS]

  you're doing is making it making it more [TS]

  likely the people are going to come in [TS]

  and buy your things or making it so that [TS]

  you sell more of them per second right [TS]

  you know it seems like it's mostly a [TS]

  wash and you're just kind of like [TS]

  polishing the tables and rearranging the [TS]

  decor and trying not to interrupt the [TS]

  flow of money but certainly if your goal [TS]

  was to you know either increase the [TS]

  satisfaction then you'll be like less [TS]

  wait times more staff so on and so forth [TS]

  or if you want to increase profits then [TS]

  get people in and out faster and that [TS]

  might also increase satisfaction nobody [TS]

  is clamoring for even nicer materials in [TS]

  an Apple store and yet they're [TS]

  constantly you know redoing things like [TS]

  I'm not saying they shouldn't make nice [TS]

  they totally should but you know that's [TS]

  I don't know maybe maybe we're unique [TS]

  maybe we don't spend enough time in [TS]

  Apple stores I think they're plenty nice [TS]

  I think that I think they are really [TS]

  nice and I think they do they should [TS]

  remodel them refresh them periodically [TS]

  but all that money flowing in lets them [TS]

  sort of stick their head in the sand [TS]

  thing yeah sometimes it's frustrating [TS]

  but the money keeps coming in so let's [TS]

  you know try to get a new material for [TS]

  the floor yeah you know this is a [TS]

  somewhat silly example but um I went for [TS]

  a run and I was putting my phone into my [TS]

  little fanny pack hi [TS]

  Brits hello likes I was putting my phone [TS]

  into my fanny pack or whatever it's [TS]

  called and not that and yeah well it's [TS]

  called that here it's not all that there [TS]

  but anyway bum bag Thank You slate 401 [TS]

  that's what I was looking for I think [TS]

  that's the British version anyway is [TS]

  that real bum bag yeah I've heard that [TS]

  several times there's not just a parody [TS]

  of fanny pack I don't think so I mean [TS]

  there are all kind of parodies of [TS]

  themselves but but yes alright anyway [TS]

  I'm gonna get through this darn it so I [TS]

  dropped my phone on the pavement [TS]

  shattered my first iPhone it's first [TS]

  time I've done that since getting my 3GS [TS]

  way back when I made it almost 3,000 [TS]

  days without shattering a phone [TS]

  had some like Nick's or scratches or [TS]

  what have you know is that before or [TS]

  after the last Mac Mini update ah that's [TS]

  a good question I'm not sure but anyway [TS]

  I I went to schedule an appointment on [TS]

  on Friday mornings this was at like 6:45 [TS]

  7 o'clock in the morning when I was done [TS]

  with my run and there was some [TS]

  availability there was like a hair of [TS]

  availability Friday and some [TS]

  availability Saturday and I ended up [TS]

  having to wait until Sunday and and just [TS]

  a couple days out you know there there [TS]

  were the times that I had were not [TS]

  available to me we're not terribly [TS]

  convenient which yes I understand that [TS]

  like oh I live very close to an Apple [TS]

  store don't be creepy you know if you [TS]

  live an hour or two away from an Apple [TS]

  store it's much much worse so this could [TS]

  have been a whole lot worse but if I had [TS]

  been able to schedule like a same-day [TS]

  appointment for a convenient time for me [TS]

  that would have been amazing instead I [TS]

  was like oh I guess that's when I'll go [TS]

  in and then when I got there it was like [TS]

  okay wait 10 15 minutes for somebody to [TS]

  come talk to you to just verify the fact [TS]

  that you do you have the phone you say [TS]

  you have and then wait 10 or 15 minutes [TS]

  for somebody else to come and grab the [TS]

  phone and then wait two hours to have [TS]

  the phone repaired and yes I understand [TS]

  that this is a first-world problem to to [TS]

  end all first world problems but the [TS]

  point I'm bringing the reason I bring [TS]

  all this up is because if I had had like [TS]

  a next day appointment would have been [TS]

  in and out in an hour which I think if [TS]

  the store was empty or perhaps more [TS]

  appropriately staffed then I could have [TS]

  been that would have been amazing and I [TS]

  wouldn't have stopped talking about that [TS]

  forever but instead it's like oh well I [TS]

  guess I got to go to the Apple store you [TS]

  mean you have to go to Apple today you [TS]

  will be today at Apple Oh at Apple today [TS]

  going into their forum atrium to be in [TS]

  their genius Grove I'm actually glad you [TS]

  brought that up I actually think I like [TS]

  today at Apple I think I like the name [TS]

  and I think I like the premise well I [TS]

  ever do it probably not like the idea I [TS]

  even though I don't think it's for me I [TS]

  think it's a good idea and I actually [TS]

  really really like the name today at [TS]

  Apple and and in the little video they [TS]

  showed you know they showed today at [TS]

  Apple we're gonna I don't know do a [TS]

  photo walk today at Apple we're gonna do [TS]

  sketching today at Apple we're gonna do [TS]

  teacher Tuesday which I also think is [TS]

  really awesome so as much as I want to [TS]

  poke fun and [TS]

  and I know you were joking but I want to [TS]

  poke fun it today at Apple I actually do [TS]

  enjoy that Apple Town Center however get [TS]

  out of here with that nonsense it's [TS]

  terrible [TS]

  all right now we've spent too much time [TS]

  on retail we were sponsored this week by [TS]

  aftershocks bone conduction headphones [TS]

  go to ATP aftershocks calm to learn more [TS]

  aftershokz headphones work by bone [TS]

  conduction small transducers rest in [TS]

  front of your ears not inside or around [TS]

  the like most headphones and they send [TS]

  vibrations through your cheek bones that [TS]

  are too small for you to feel directly [TS]

  to your inner ear so unlike every other [TS]

  kind of headphone bone conduction leaves [TS]

  your ears completely open with nothing [TS]

  sitting on top of them or resting in [TS]

  them or squishing inside your ear canal [TS]

  and this brings some major benefits so [TS]

  first of all there's a major comfort [TS]

  benefit if you like me can't wear [TS]

  earbuds cuz they just hurt after a while [TS]

  this doesn't have that problem there's [TS]

  nothing in your ear they're also awesome [TS]

  for exercise and for hot weather because [TS]

  you don't sweat as much without this [TS]

  thing covering up or sticking inside [TS]

  your ear [TS]

  that's what stay in place really well as [TS]

  you move around during exercise and they [TS]

  are ip55 certified for water-resistant [TS]

  so if they get too sweaty or if they get [TS]

  if it starts raining you don't have to [TS]

  worry about it and the biggest [TS]

  difference for me with aftershock [TS]

  compared to any other headphones is that [TS]

  nothing is blocking your ears so you [TS]

  hear all of the sound of the world [TS]

  around you so this is not so good if [TS]

  you're in a very loud place like a [TS]

  subway station but it's awesome if [TS]

  you're doing something like running [TS]

  outside or doing stuff around your house [TS]

  where you want to be able to still hear [TS]

  what's going on in the house or taking a [TS]

  call in an office it is incredible it is [TS]

  like nothing it's like no other kind of [TS]

  headphone I've ever used and I use it [TS]

  for walking especially it is amazing for [TS]

  walking or any kind of other like [TS]

  outdoor exercise where you want to hear [TS]

  the world and you don't want to be [TS]

  blocked out you know for safety or [TS]

  practicality reasons the flagship model [TS]

  was the tracks titanium which they still [TS]

  sell and it's great and it is I think my [TS]

  favorite overall one they also just [TS]

  announced and are taking pre-orders for [TS]

  the Trek's air this is 20% lighter now [TS]

  has a new light weight all titanium [TS]

  headband it has reduced sound leakage [TS]

  improved micro [TS]

  phones and better bass response if you [TS]

  want personally I prefer the pocket [TS]

  ability of the original one because the [TS]

  shape is a little bit different but [TS]

  they're both amazing you can't go wrong [TS]

  with either one they're both incredibly [TS]

  light incredibly comfortable and I [TS]

  highly recommend them so go to ATP dot [TS]

  aftershocks calm to learn more about the [TS]

  treks air and the tracks titanium thank [TS]

  you very much two aftershocks for [TS]

  sponsoring our show next up was Apple [TS]

  watch this was it started out with some [TS]

  new medical initiatives around kind of [TS]

  continuous heart rate not full-blown [TS]

  monitoring but kind of like passive [TS]

  checks throughout the day for heart rate [TS]

  monitoring that can do new things like [TS]

  attempt to detect if your heart rate is [TS]

  elevated when it shouldn't be like if [TS]

  you're not exercising and they also [TS]

  announced a new heart study that they're [TS]

  starting that will mean that the goal of [TS]

  which is to detect things like it like [TS]

  arrhythmias and a fib and this is this [TS]

  is a really big deal this is exactly the [TS]

  kind of awesome thing that I think the [TS]

  the Jeff Williams led health initiatives [TS]

  really get right I really hope that this [TS]

  works out for them I'm very glad they're [TS]

  doing this they should they should be [TS]

  commended for doing this because this is [TS]

  potentially life-changing for a lot of [TS]

  people a lot of people so that's awesome [TS]

  well you have to opt into this the study [TS]

  though it's not I mean it'll be better [TS]

  when if it if everything works out I [TS]

  don't know that what the regulatory [TS]

  situation is but can they just like [TS]

  build this in so you don't have to know [TS]

  anything you just put your Apple watch [TS]

  on and then one day you get some kind of [TS]

  notification says hey yeah we noticed [TS]

  something weird maybe you should contact [TS]

  somebody and you know whatever versus [TS]

  now where you have to download this app [TS]

  sign up to be part of the study probably [TS]

  signed a bunch of disclaimer things or [TS]

  whatever um so it's good for people who [TS]

  already know that they might be at risk [TS]

  for this type of thing to have [TS]

  monitoring but known as far as I [TS]

  understand this program is going to [TS]

  passively get the benefit of this [TS]

  program because it's still in the sort [TS]

  of you know experimental stage so it's a [TS]

  start it's a start yeah and I'm pretty [TS]

  sure you'd have to opt in to add to [TS]

  being in the study and things like that [TS]

  but but they had like their the download [TS]

  and happen everything yeah but but like [TS]

  you know Apple has been built [TS]

  framework to do these things for some [TS]

  time now so like that's yeah and to do [TS]

  it at quite immense scale to so that [TS]

  that's why these are so important and [TS]

  why they're so impressive that you know [TS]

  apples doing this at scale with pretty [TS]

  advanced resources that they're at their [TS]

  fingertips here or at their wrists tips [TS]

  and and so it's there actually is [TS]

  potential to do pretty significant [TS]

  things here yeah they were saying that [TS]

  you know I thought it was during this [TS]

  keynote that they said that you know a [TS]

  lot of medical studies or something like [TS]

  a thousand people and this is [TS]

  potentially going to be like tens of [TS]

  thousands if not more than that which is [TS]

  really awesome [TS]

  we also skipped a brief moment what did [TS]

  you think of the introductory video for [TS]

  Apple watch this is not the cellular [TS]

  video which comes later oh yeah where [TS]

  they really have like the guy like [TS]

  reading his letter from his car crash [TS]

  and stuff yeah yeah yeah exactly my main [TS]

  complaint about that thing is that it [TS]

  was not clear to me whether the people [TS]

  in the video were actors or the actual [TS]

  people well it's funny you bring that up [TS]

  I wish like it's like we planned this a [TS]

  friend of the show [TS]

  Kyle Seth gray or Kyle's the gray it was [TS]

  a real a listener and I think he listens [TS]

  to the show I'm not sure so if so hi [TS]

  Kyle but um but anyway he's definitely a [TS]

  real a listener and he was one of the [TS]

  people in the in the video he was the [TS]

  one on the bike and the stationary bike [TS]

  and so that is a real person that I have [TS]

  met and I have shaken his hand with my [TS]

  hand and he is real [TS]

  so yeah I don't maybe others were actors [TS]

  but I'm pretty sure not and and I feel [TS]

  like we saw something fly by that the [TS]

  guy in the elevator was also a real a [TS]

  listener it's always kind of weird to me [TS]

  when I mean they do this all the time [TS]

  but they they enter a segment about a [TS]

  product and especially with the Apple [TS]

  watch where the new one looks just like [TS]

  the old one it takes a couple seconds [TS]

  they ramped up to say they're just [TS]

  telling us how great their product or [TS]

  existing product is which they tend not [TS]

  to do like there wasn't a big segment [TS]

  about how great the iPhone 7 is before [TS]

  the iPhone 8 part right but it's like [TS]

  let me just tell you about and it was [TS]

  about watch iOS 4 and people love their [TS]

  Apple watch and sales are great even [TS]

  though we're not going to tell you how [TS]

  many there are but trust us they're [TS]

  great and and then the video and then of [TS]

  course the new the new Apple watch on [TS]

  top of that but it was like it's almost [TS]

  like yeah [TS]

  a lot of time spent on something that is [TS]

  not the announcement of the new product [TS]

  but uh you know I don't I guess they [TS]

  feel like it's important to them to [TS]

  emphasize the fact that the watch is a [TS]

  success like in a way that they don't [TS]

  feel like they have to do for the phone [TS]

  I don't know that beats me but I thought [TS]

  the video was good and I think to come [TS]

  back to where where we were before I [TS]

  interrupted I I really think this this [TS]

  Apple heart study could be something [TS]

  extremely powerful and I'm I'm pleased [TS]

  to see them doing it this is another [TS]

  example of Tim or whomever deciding that [TS]

  this is something that's important to [TS]

  Apple or to them personally and then [TS]

  eventually Apple and so they're they're [TS]

  making it happen and and really making [TS]

  some some stark positive change or [TS]

  hopefully we don't know yet but I would [TS]

  assume that will be the case and that's [TS]

  really awesome yeah so then after that [TS]

  unless there's something else we had [TS]

  here series 3 yeah exactly so series 3 [TS]

  which is with LTE so optionally with LTE [TS]

  that's a fair point fair point is [TS]

  optionally with LTE this is pretty [TS]

  exciting it sounds like it will be a [TS]

  completely separate of course connection [TS]

  to your particular cell phone carrier [TS]

  you will share however the same phone [TS]

  number with your iPhone and there's been [TS]

  a little bit of chatter about how that's [TS]

  working technically behind the scenes [TS]

  but the the the net effect is if you run [TS]

  out of the house and your phone is at [TS]

  home and you go driving somewhere else [TS]

  or running or what-have-you [TS]

  yeah then if you get a phone call your [TS]

  watch and your phone will both [TS]

  simultaneously ring and you can answer [TS]

  on either one and you can send text [TS]

  messages from either one etc etc in a [TS]

  way that you can only do now if you're [TS]

  either connected to Wi-Fi in certain [TS]

  circumstances or connected via bluetooth [TS]

  to your phone and that's extremely cool [TS]

  what's not cool is that at least in [TS]

  America it seems that all the cellphone [TS]

  carriers are go or at least anyone who's [TS]

  talked about it yet is saying it's gonna [TS]

  be 10 dollars a month for a watch which [TS]

  i think is preposterous i don't know [TS]

  what it is i don't know why i came to [TS]

  this conclusion because the watch is [TS]

  small and you pay more money for big [TS]

  things size comparison okay III know [TS]

  that we are spoiled by modern cellular [TS]

  plans being amazing but [TS]

  it's an entirely separate cellular data [TS]

  device that is only $10 a month to have [TS]

  on your plan that's a good deal no it's [TS]

  not it's not more data that they're [TS]

  selling you err like what like Woody [TS]

  Allen's father and that movie that I [TS]

  can't remember they're just sound like [TS]

  they're not giving you more David it [TS]

  doesn't cost them that much more money [TS]

  to have another device on their network [TS]

  you know so like it's trust me they're [TS]

  making a huge amount of profit attend an [TS]

  additional $10 I know but like but that [TS]

  is a very you know compared to the [TS]

  industry and what they do and what we've [TS]

  always paid for to have an entirely [TS]

  separately activated device for $10 a [TS]

  month is pretty good I disagree it's the [TS]

  same it's the same phone number I mean [TS]

  here's a problem the problem with all [TS]

  this stuff is that it's not we don't [TS]

  know what we should actually be paying [TS]

  for these things because so many telecom [TS]

  companies have not a monopoly but you [TS]

  have one or two reasonable choices the [TS]

  competition is not strong in this [TS]

  industry and regulation is not you know [TS]

  so we don't know what this stuff would [TS]

  actually be worth with competition and [TS]

  we do know that in other parts of the [TS]

  world you get more data and faster [TS]

  speeds for less money [TS]

  so the general frustration with carriers [TS]

  in telecom in the u.s. underlies [TS]

  everything and so it's hard to say you [TS]

  know what you're saying your argument [TS]

  you have Marco is the relative thing [TS]

  like Thing Thing X costs this amount and [TS]

  thing Y is cost cost way less [TS]

  proportionally yeah I'm getting another [TS]

  device in it's only $10 but it just [TS]

  feels like it feels like the bad the the [TS]

  doomsday scenarios of the net neutrality [TS]

  things where it's like every new thing [TS]

  you want to have they can charge you [TS]

  money for the carriers have always been [TS]

  there and remained there and now it's [TS]

  like well great everything's gonna have [TS]

  a cell connection and I have to get not [TS]

  nickel and dimed but fived intend it's [TS]

  untenable after a certain point it's [TS]

  especially if it doesn't come with more [TS]

  data right especially if it doesn't so I [TS]

  you know we all hate carries and we wish [TS]

  they did a better job at this point when [TS]

  the number of devices starts going up [TS]

  like this like we fast forward 10 15 [TS]

  years and everybody in the family who is [TS]

  an adolescent or adult has a watch a [TS]

  phone a tablet and not a laptop example [TS]

  never I'd sell you to a because they're [TS]

  evil [TS]

  that's a that's a lot of damn devices [TS]

  and you start saying can I just pay a [TS]

  huge amount of money for my whole family [TS]

  and just be like a flat rate for a huge [TS]

  amount of data and not have to get [TS]

  additional money every time you know [TS]

  someone adds a new device but we're far [TS]

  from that so anyway it's not that bad [TS]

  ten dollars seems reasonable for the [TS]

  kind of people who are gonna buy an [TS]

  Apple watch with cellular which is [TS]

  already a pretty expensive product as a [TS]

  companion to their already expensive [TS]

  phone so apples right on the money in [TS]

  terms of you know who this product is [TS]

  for and what they're willing to pay well [TS]

  we'll get to more of that later when we [TS]

  start getting into the phones but uh you [TS]

  know it it looks good I agree with you [TS]

  Marco that getting this for free and [TS]

  John as well but Marco I think you were [TS]

  I think you thought I wanted this for [TS]

  free I don't I don't think that it that [TS]

  a free additional connection to in my [TS]

  case ATT's network is reasonable I don't [TS]

  think that at all [TS]

  this is different for example than [TS]

  tethering where tethering is still only [TS]

  one connection to AT&T and how I choose [TS]

  to blow through my data to me should be [TS]

  my choice and I found it completely [TS]

  egregious when tethering was an [TS]

  additional fee years ago because it's [TS]

  still only one connection and it's still [TS]

  just my data and in fact in some ways [TS]

  they should encourage tethering because [TS]

  then I'm gonna blow through my data even [TS]

  quicker and then hypothetically pay them [TS]

  even more money this is different in [TS]

  that I do think it should cost a nonzero [TS]

  amounts of money to have an Apple watch [TS]

  connected to your cell phone plan the [TS]

  thing that bothers me though is that I [TS]

  don't think $10 a month is a reasonable [TS]

  cost I think it should be half that now [TS]

  how did I come to that conclusion no [TS]

  freaking clue I think it's what John [TS]

  alluded to earlier the watch is [TS]

  physically small the iPad is physically [TS]

  big it should be less than the iPad and [TS]

  I concede that really if you put that on [TS]

  paper it doesn't make a hell of a lot of [TS]

  sense no but it it just seems it just [TS]

  seems bonkers to me that's something [TS]

  that really shouldn't necessarily be [TS]

  drawing that much data and even if it [TS]

  was it's still the same bucket of data [TS]

  it's not like I'm getting more data for [TS]

  it I just don't think that $10 a month [TS]

  is reasonable I think five would have [TS]

  been the right answer and I wouldn't [TS]

  have blinked an eye if it was $5 a month [TS]

  but for $10 a month that's making me go [TS]

  I think I want cellular but now I'm not [TS]

  so sure and I don't know do you want [TS]

  cellular forget it okay before I set you [TS]

  on fire this kind of like micro price [TS]

  anger is why I app developers can't [TS]

  charge money for apps but anyway let's [TS]

  not do that well yeah in actually five [TS]

  dollars a month even is great perhaps [TS]

  anyway there's like here's the thing [TS]

  there the cost of this the cost of this [TS]

  device to the carriers is network [TS]

  capacity right because every device that [TS]

  is communicating one of those hours adds [TS]

  right but in the grand scheme of things [TS]

  even with apples we have no idea how [TS]

  many they're selling thing we know [TS]

  roughly how many thing they're selling [TS]

  in proportion to the number of cell [TS]

  phones that are on a cell network at any [TS]

  given time and ended miniscule so there [TS]

  is a capacity increase for connecting [TS]

  these watches but it is small and all [TS]

  pricing of cell data plans is in the [TS]

  realm of whatever whatever carrier is [TS]

  makeup and or colluded with each other [TS]

  for there is no market pressure to lower [TS]

  prices as they're so few people and the [TS]

  only one who is hungry is always like [TS]

  the one with the terrible network where [TS]

  I think it was that sprint these days or [TS]

  whatever to mobile right and even they [TS]

  minoo pull prices essentially out of [TS]

  thin air so it's hard for us to know how [TS]

  much of stuff was worth you know other [TS]

  than like I said looking at the rest of [TS]

  the world and realizing we don't have it [TS]

  that great here so I don't know um but [TS]

  anyway if you're like if you're remotely [TS]

  on the fence to get the cellular one [TS]

  like don't why would you even bother [TS]

  getting with his phone it's like and not [TS]

  get the cellular and unless you if you [TS]

  were already looking at a series two and [TS]

  you've never had any interest and [TS]

  cellular then you know get the series [TS]

  through that cell yeah but if you [TS]

  thought I really love to have a cellular [TS]

  thing but that $10 a month is you know I [TS]

  mean you know just drop one of your [TS]

  streaming subscriptions like this is an [TS]

  expensive product for your expensive [TS]

  phone well but I might add a screen a [TS]

  streaming subscription because stupid [TS]

  Apple music which we'll get to in a [TS]

  minute [TS]

  it's cellular on your wrist that's [TS]

  awesome [TS]

  pay the ten bucks oh it is awesome [TS]

  that's incredible what like even for [TS]

  this year even for this day and age even [TS]

  for the wonderful technology that we [TS]

  have that is still amazing like oh is [TS]

  how this is like the Louie CK like you [TS]

  know it's sitting in a chair in the sky [TS]

  yeah yeah how is this not amazing and [TS]

  like you people are like I've seen some [TS]

  of the comments are like it's just to [TS]

  watch no it's not just a watch it's a [TS]

  tiny little computer that lives on your [TS]

  wrist and can talk to anywhere on the [TS]

  world without any phone attached to it [TS]

  or now like that's incredible can I run [TS]

  overcast on it because that's really [TS]

  what I care about know I'm there amen [TS]

  brother [TS]

  that's a software limitation that that [TS]

  is not a hard like and we'll get to that [TS]

  I mean okay let's let's talk about that [TS]

  now so you know cellular on the watch [TS]

  what is it actually good for and the [TS]

  answer so far is you know the basics of [TS]

  lots of times we have talked about and [TS]

  other people have talked about you know [TS]

  do you bring your phone with you with [TS]

  the watch and when the Apple would add [TS]

  features like standalone music playback [TS]

  from the watch like to a Bluetooth [TS]

  headset or when they talk about adding [TS]

  SOS earlier this summer we would you [TS]

  know a lot of us would ask ourselves [TS]

  like why would I not have my phone with [TS]

  me because a lot of people like even [TS]

  when they go out for exercising they [TS]

  still bring their phone with them just [TS]

  in case there's an emergency or somebody [TS]

  has to reach them or they need help or [TS]

  whatever else yeah so there's a there's [TS]

  a clear reason for lots of people who [TS]

  who would otherwise take just the watch [TS]

  with them somewhere I would love to do [TS]

  that but haven't been doing that not [TS]

  because of anything about like the [TS]

  watch's hardware or software but because [TS]

  it just didn't have cellular itself [TS]

  which I guess was hardware but ignore [TS]

  that for a second [TS]

  it's like that was what that was holding [TS]

  back a lot of people and so I mentioned [TS]

  last week like in our predictions [TS]

  episode like and and we had already [TS]

  heard the rumors last week about the [TS]

  cellular watch because that was from the [TS]

  home pod leak but you know we had we [TS]

  discussed like you know the things I [TS]

  want in the watch are for it to be a [TS]

  smarter and nicer looking timepiece but [TS]

  most people use the watch for is [TS]

  exercise and notifications and that [TS]

  seems to be driving the same [TS]

  so what Apple's doing here is very smart [TS]

  in that way it's it looks like they've [TS]

  done zero to make it a nicer looking [TS]

  better smarter timepiece but it but this [TS]

  is a massive jump forward for making it [TS]

  an exercise and notifications device [TS]

  because now there are significant times [TS]

  when people would want to bring just the [TS]

  watch with them that and and those are [TS]

  times for which people are buying or [TS]

  want to buy the Apple watch [TS]

  so that's exercise that's like you know [TS]

  going on the beach that is you know [TS]

  certain types of travel and TVs but [TS]

  let's be honest it's mostly exercise but [TS]

  that's a big thing like a lot of runners [TS]

  you know want to run without having a [TS]

  phone strap in some weird spot on their [TS]

  body or anything like that yep it's a [TS]

  huge market so this is awesome for that [TS]

  now going beyond the like you know phone [TS]

  call in an emergency scenario I think [TS]

  one of the other things and they [TS]

  mentioned the Apple music streaming [TS]

  that's cool you know that that should be [TS]

  fine I'm a little concerned about how [TS]

  that will affect battery life but you [TS]

  know it'll it's probably it's probably [TS]

  your underplaying that I think that's [TS]

  like the most important thing because [TS]

  when you take it when you're running I [TS]

  think a lot of people bring their phones [TS]

  with them they say oh it's in case I [TS]

  fall down I need to call somebody but [TS]

  really they want to play their music [TS]

  from it and yeah you can play music from [TS]

  your watch now but it's a pain in the [TS]

  butt I think streaming music plus air [TS]

  pods is like the killer app that's gonna [TS]

  sell cellular for me you're gonna tell [TS]

  them oh I can make phone calls that will [TS]

  make me feel better but I think it is [TS]

  all about 40 million songs on your wrist [TS]

  in air pods like that is the ultimate I [TS]

  want to run and listen to something [TS]

  that's why I think it should work with [TS]

  Spotify and all the other services I [TS]

  have no idea if it does I hope it's not [TS]

  constrained to Apple music and I agree [TS]

  with your concerns about the battery [TS]

  life in the streaming but that is the [TS]

  killer and that's they show that in the [TS]

  ad of like look at me I get air pods and [TS]

  I got wrists it's the lightest weight [TS]

  way to listen to all the music in the [TS]

  world while you do some activity while [TS]

  it also tracks your workout in your [TS]

  pulse and everything that I think is the [TS]

  is the total package on this yeah that's [TS]

  exactly right and that's why a minute [TS]

  ago I alluded to you know I might need [TS]

  to get an Apple music music subscription [TS]

  I am a die-hard Spotify kind of guy [TS]

  I love Spotify for reasons that are not [TS]

  interesting for right now but the [TS]

  thought of being able to go for a run [TS]

  like everything Marco just said to be [TS]

  able to go for a run with just my air [TS]

  pots and my watch and [TS]

  have to worry about dropping my phone [TS]

  but more importantly just carrying my [TS]

  darn phone that sounds amazing and if I [TS]

  don't twist my ankle or something like [TS]

  that that I can call for help and get [TS]

  help from Aaron or whomever that's [TS]

  amazing and that is what I want but KC [TS]

  all this amazingness including having [TS]

  all the music of the in the world [TS]

  accessible via voice control honor your [TS]

  little wrist computer that you can wear [TS]

  anywhere and have cellular coverage is [TS]

  not worth 20 bucks a month visit it's [TS]

  not worth 20 bucks a month he's not [TS]

  complaining about the price of the phone [TS]

  note he's complaining about the price of [TS]

  the carrier that he feels like he's [TS]

  already paying for especially if he [TS]

  doesn't bring his phone he's not having [TS]

  extra Network capacity right no but the [TS]

  problem though but leaving all evening [TS]

  all my whining convention aside about [TS]

  the the price of the cellular part you [TS]

  know it could be that I'm actually in [TS]

  ten dollars to your point Marco $10 for [TS]

  the cellular $10 travel music but and [TS]

  that's monthly which adds up real fast [TS]

  but all of this really comes down to you [TS]

  however the thing that I most enjoy [TS]

  listening to when I go for a run is [TS]

  actually podcast and the particular [TS]

  podcast client catcher whatever of [TS]

  choice that I enjoy happens to be [TS]

  overcast and all I want in the world now [TS]

  is to be able to leave my phone in my [TS]

  house take my watch and my air pods and [TS]

  listen to overcast from anywhere that [TS]

  would be nice [TS]

  tell me Marco that you're gonna make [TS]

  this happen I'm trying but I don't think [TS]

  I'm getting anywhere anytime soon I know [TS]

  I'll leave it at that [TS]

  because I'm literally not getting [TS]

  anywhere yet but I I am trying I told [TS]

  you no I said when I remove that feature [TS]

  I'm going to try to bring it back I am [TS]

  trying to bring it back but so far I [TS]

  haven't but we I'm not going to stop [TS]

  trying in fact this is an outlet or new [TS]

  fire under my bud because I really [TS]

  really want this to be a thing that [TS]

  people can do that I can do also you [TS]

  know why that is by the way because I [TS]

  know why that is and it has nothing to [TS]

  do with me or any of your customers it [TS]

  has to do with your newfound obsession [TS]

  and you don't want to bring your phone [TS]

  with you while you're riding your bike [TS]

  either do you nope sure don't shouldn't [TS]

  be listening to podcasts while you ride [TS]

  your bike no I actually I actually don't [TS]

  I [TS]

  more have been wanting this on dog walks [TS]

  honestly biking I'm still and even [TS]

  though I love fair [TS]

  even though I'm not biking on the street [TS]

  I'm biking on a trail but even on the [TS]

  trail I don't want to listen to things [TS]

  I'm I'm listening to the world around me [TS]

  because I'm scared out of my mind [TS]

  but anyway so also there are other [TS]

  reasons to want a cellular watch so I [TS]

  thought of a couple so obviously there's [TS]

  a lot of app potential here the watch so [TS]

  far has been a pretty mediocre app [TS]

  platform but this changes things quite a [TS]

  bit for a lot of different types of apps [TS]

  so this could be a big thing right now a [TS]

  lot of a lot of the watch has been held [TS]

  back by the fact that like the apps on [TS]

  the watch are pretty slow compared to [TS]

  doing the same thing on your phone but [TS]

  if now more people have more reason to [TS]

  have their phone with them at all and [TS]

  all of a sudden the watch is all they [TS]

  have with them that opens up new [TS]

  potential for apps a new demand for apps [TS]

  I also thought about things like you [TS]

  know so they mentioned in the keynote [TS]

  that if you leave your phone at home and [TS]

  if you bring just your watch with you [TS]

  you're just your new series 3 with LTE [TS]

  that updates your location for fine for [TS]

  fine friends tracking oh yeah that's [TS]

  right that was wrong which is not only [TS]

  awesome for like exercisers and things [TS]

  but also I thought like what if you [TS]

  wanted to track locations of your [TS]

  children and you didn't want to give [TS]

  them a phone but you maybe could give [TS]

  them an Apple watch of LTE like I know [TS]

  this is this is an awfully over [TS]

  engineered solution to this problem but [TS]

  I think that's actually that's a [TS]

  potentially so I thought of here watches [TS]

  you know I just bought a GPS tracker for [TS]

  my dog and it was much cheaper so [TS]

  consider that if you want to track your [TS]

  children it won't always be $300 and [TS]

  that's less than a phone by the way [TS]

  Apple one will always be nine and ten [TS]

  dollars a month that kills it for Casey [TS]

  all right anyway so III do think this is [TS]

  pretty remarkable and they did be s the [TS]

  size increase a little bit but oh great [TS]

  you know they're the case they should [TS]

  have stopped there they shouldn't but [TS]

  they felt like they need to be honest I [TS]

  said technically speaking the little [TS]

  thing that bumps out of the cases it is [TS]

  bigger by a small amount and I [TS]

  that nobody would notice but it because [TS]

  their Apple they have to cover their [TS]

  butts it wasn't like a quarter [TS]

  millimeter like that that's a pretty [TS]

  small difference to two sheets of paper [TS]

  they said it was almost nothing but to [TS]

  be fair if like Samsung had pulled [TS]

  something like this we would be all well [TS]

  nobody would say I put them next to each [TS]

  other you could see two pieces of paper [TS]

  you know what it is I mean it is kind of [TS]

  BS though like just call it like you see [TS]

  it and say oh we made it infinitesimally [TS]

  smaller or bigger the most amazing thing [TS]

  I think I always have to remind myself [TS]

  of this when I look at the Apple watch [TS]

  is it every time they talk about this [TS]

  they go you know we essentially we have [TS]

  kept the watch the same size for many [TS]

  generations gotten a little bit thicker [TS]

  over time because the series too is [TS]

  thicker than the original series zero [TS]

  and this is thicker still so fine but in [TS]

  general it's a little Airstream trailer [TS]

  with the Bulge on the bottom then I [TS]

  remember it comes in two sizes and I [TS]

  think how the hell does the smaller one [TS]

  work they have to fit all the same stuff [TS]

  in there the only thing that is smaller [TS]

  is the screen so you can get a slightly [TS]

  smaller battery because you have a [TS]

  slightly smaller screen but everything [TS]

  else can't be doesn't shrink and power [TS]

  usage it's not like oh the small one has [TS]

  a cell radio that uses less power if [TS]

  they have cell rated to use less power [TS]

  they use it in both of them so the small [TS]

  one is the miracle and maybe that also [TS]

  means the small one doesn't get as good [TS]

  battery life which is a bummer but [TS]

  that's always been the case the small [TS]

  one has always gotten noticeably worse [TS]

  battery life I know but I mean like does [TS]

  it scale linearly because now they had [TS]

  LTE right oh it's still the same all day [TS]

  battery life blahblah is the small one [TS]

  even worse now because there's an out [TS]

  the battery must be so tiny in there and [TS]

  I don't know what the minimum battery [TS]

  size is to run any kind of cell radio to [TS]

  transmit to a radio tower that is [TS]

  potentially far away from you anyway [TS]

  yeah I'm reminded of that looking at the [TS]

  the models where oh yeah they make one [TS]

  that's like way smaller yeah it's pretty [TS]

  amazing what sigh what size does Tina [TS]

  have I think she has a small one [TS]

  so yes it's the thing she's gonna get [TS]

  one of these yeah with ulti yeah are you [TS]

  gonna grumble about paint [TS]

  [Laughter] [TS]

  she uses it for the intended purpose as [TS]

  shown in all of Apple's ads so as long [TS]

  as they don't make a polka Mango app for [TS]

  it then there [TS]

  I wonder um I've heard through the [TS]

  through you know very supporting that [TS]

  that the thing just that the series [TS]

  three just feels a heck of a lot quicker [TS]

  like opening apps and things like that I [TS]

  I kind of wonder and some Marco said [TS]

  earlier made me think of this if it [TS]

  doesn't have to like so let's say for [TS]

  example I'm using lifts for the first [TS]

  time in forever and I try to do it on my [TS]

  watch for whatever silly reason it has [TS]

  to if I understand things correctly [TS]

  anyway it has to wake up the lift app on [TS]

  my phone or at the very least wake up [TS]

  the phone and say hey I'd like to use [TS]

  your internet connection but something [TS]

  has to get woken up on the phone and it [TS]

  needs to communicate with the phone blah [TS]

  blah blah [TS]

  I wonder if not only obviously the [TS]

  processor is so much faster on the [TS]

  series 3 but I wonder if just having its [TS]

  own connection to the rest of the world [TS]

  on these LTE models will also [TS]

  dramatically increase and improve [TS]

  performance and just make it feel a lot [TS]

  snappier even leaving aside that the [TS]

  tremendous gains in the processor yeah I [TS]

  mean cuz you know with the watch like [TS]

  one of the reasons why the the original [TS]

  watch was so unbearably slow is that the [TS]

  whole UI of apps was being driven [TS]

  effectively by the phone like remotely [TS]

  over the Bluetooth connections like [TS]

  every tap was basically going back and [TS]

  forth with the Bluetooth to the phone [TS]

  and so everything they've done to make [TS]

  the watch more independent in both [TS]

  hardware and software has had a [TS]

  noticeable increase of performance and [TS]

  responsiveness because anything you're [TS]

  doing to reduce those round trips is [TS]

  good now the the current watch the [TS]

  series 1 and 2 that they were pretty [TS]

  fast [TS]

  you know relative to the first one the [TS]

  series zero and I have a rant here in a [TS]

  second about these names but you know [TS]

  they could go over Wi-Fi if they if they [TS]

  wanted to but they would they would [TS]

  frequently default to Bluetooth to the [TS]

  parent phone instead of making their own [TS]

  Wi-Fi connection for I think just power [TS]

  efficiency reasons that Wi-Fi use a lot [TS]

  of power so it was kind of like a last [TS]

  resort the phone or the watch would [TS]

  attempt to use bluetooth for as much as [TS]

  it could and they they made a few [TS]

  comments about the W 2 indicating that [TS]

  it is not only a much faster but much [TS]

  more power efficient for Wi-Fi and [TS]

  Bluetooth than the W one so I'm hoping [TS]

  that the watch will be more [TS]

  aggressive at using into Wi-Fi and then [TS]

  when you're out using its cellular [TS]

  instead of just like trying bluetooth [TS]

  first for everything to save power [TS]

  because that will make lots of things [TS]

  better if for instance I wanted to bring [TS]

  overcast back to the watch one of the [TS]

  big problems there was file transfer [TS]

  speeds and that's because most of the [TS]

  time it was going over bluetooth even [TS]

  when the devices would be plugged in [TS]

  they would still often use bluetooth to [TS]

  transfer the files that makes no sense [TS]

  to me [TS]

  but they would and and there was no way [TS]

  for me as a developer to say look this [TS]

  is a big file please for the love of God [TS]

  transferred over Wi-Fi the user is [TS]

  literally waiting for it right now and [TS]

  it's not being transferred over Wi-Fi [TS]

  like there's no way for me to do that in [TS]

  the API so I'm hoping this will help [TS]

  push them in that direction I'm having [TS]

  these new chips now before I forget [TS]

  about the naming here the first watch [TS]

  was called Apple watch the second watch [TS]

  was called series one and two zero zero [TS]

  index is great for programmers yeah [TS]

  right and so is the fourth watch as [TS]

  they're introducing three now because [TS]

  series one and two had the same guts but [TS]

  series two was waterproofed basically [TS]

  and it was like the same chip inside [TS]

  like this most of the same internals so [TS]

  see it was really like series 1 and [TS]

  series 1 waterproof like that that's [TS]

  what they probably should have called [TS]

  that after they should have called them [TS]

  both series 2 and just retcon the first [TS]

  one series 1 but instead we have series [TS]

  0 unofficially called with the first one [TS]

  then we have series 1 and 2 and 3 now [TS]

  but series 2 was just discontinued [TS]

  because the new premium model is series [TS]

  3 so now we have series 1 and series 3 [TS]

  now the casual buyer will look at that [TS]

  and think series 1 is 2 years old but in [TS]

  fact is only 1 year old and it's not two [TS]

  generations back it's one generation [TS]

  back and if you have an original Apple [TS]

  watch and you're thinking about [TS]

  upgrading you're gonna think the series [TS]

  1 is the one you have so it's a very [TS]

  very confusing name now not the first [TS]

  confusing name the best thing is that [TS]

  the series 3 also comes with a little te [TS]

  so it's like Oh series 3 is the one with [TS]

  cellular like well yeah right exactly [TS]

  like this these are just terrible names [TS]

  like yeah well the good thing is they [TS]

  all look the same [TS]

  like from Butte law and they're all [TS]

  lined up on a table they all look the [TS]

  same so I think the the stigma of [TS]

  getting the lesser things like well they [TS]

  all look the same to me like they have a [TS]

  got apples website it has a big a [TS]

  comparison thing like what do you want [TS]

  out of your watch do you care about [TS]

  cellular do not do you care about water [TS]

  preferring not do you care about GPS or [TS]

  do you not do you care about a red dot [TS]

  on the on the ground or nothing can we [TS]

  talk about the red dot for a second now [TS]

  I love watches I love red I even love [TS]

  red watches a red on watches rather I [TS]

  have a watch with red accents that's [TS]

  wonderful I do not think there's a red [TS]

  dot looks good on any color watch except [TS]

  maybe the white edition on every single [TS]

  and I haven't see them in person yet but [TS]

  in all the prints photos and all the [TS]

  shop photos I do not think this looks [TS]

  good and again I love red everything I [TS]

  own is red I love watches I love red on [TS]

  watches this does not work for me I [TS]

  think it works as long as the all the [TS]

  rest that caused in neutral like give it [TS]

  space that's why you like the white one [TS]

  like yours everything is neutral the [TS]

  only accent of color is the red I mean [TS]

  it doesn't clash I think it looks fine [TS]

  look okay I don't mind it but it really [TS]

  does limit your aesthetic choices when [TS]

  you've got this stupid red dot that you [TS]

  can't get rid of I mean maybe maybe this [TS]

  changeable I don't know before with the [TS]

  addition where you have different crown [TS]

  colors when you bought the the [TS]

  aromanians thing well but Hermes was [TS]

  always I think that was always black but [TS]

  but with the original Gold Edition line [TS]

  that would had there there was like if [TS]

  you bought the fancy little red one that [TS]

  would have the red dot also Tim Cook was [TS]

  spotted wearing a watch with a red [TS]

  wearing a regular steel watch with a red [TS]

  dot on his crown at 1b one of the early [TS]

  events for the Apple watch so it was [TS]

  kind of like who he gets the special one [TS]

  with the red dot and even at the time [TS]

  was like whoo I want that but now that [TS]

  that's offered I'm like I don't think it [TS]

  looks good maybe it maybe it look better [TS]

  in person but in the pictures on the [TS]

  Apple website it does not look good but [TS]

  a bit of limits your choices because you [TS]

  say you have a color scheme that clashes [TS]

  with red you like you you have a [TS]

  particular band that you want or like a [TS]

  body color like I want the gold aluminum [TS]

  with this color band but the [TS]

  red clashes with it so it's not it's not [TS]

  great I also I was during the [TS]

  presentation I was like they get rid of [TS]

  the stainless coz that's the one that I [TS]

  like the best that's the one that I have [TS]

  yeah me too I like that look the best I [TS]

  don't like the aluminum at all it's [TS]

  still there they have limited choices of [TS]

  the saw you can only get it with the [TS]

  Milanese with the white sport but it's [TS]

  like whatever [TS]

  the band they didn't change the size [TS]

  they didn't change the band [TS]

  compatibility so if I was to get one of [TS]

  these which I'm not I would just get the [TS]

  stainless at tremendous expense and then [TS]

  not use the white things and use it one [TS]

  of my other straps of it I I do not take [TS]

  the red dot at all I think it's really [TS]

  terrible and and I don't know there [TS]

  there's a store online watch.com [TS]

  and they are not a sponsor I have no [TS]

  idea if their product is any good or not [TS]

  however I will seriously consider I'm [TS]

  not kidding I will consider putting a [TS]

  sticker over it's something like [TS]

  completely you know you can tell you [TS]

  have the fancy one yeah I don't know [TS]

  whatever but but yes now see mark oh now [TS]

  I'm in I'm in $10 a month for the stupid [TS]

  cell cellular and then $10 a month [TS]

  potentially for Apple music because it [TS]

  won't work with Spotify the way I want [TS]

  and then $10 once for the stupid watch [TS]

  that I can't even get this out in a [TS]

  straight face yeah you know you're not [TS]

  selling this so before before we leave [TS]

  the topic of the watch which we should I [TS]

  was trying to remember it's like way [TS]

  back when we first talked about the [TS]

  watch I remember it was like the what [TS]

  after it was announced that must have [TS]

  been frozen house because before we just [TS]

  said also it's why they is but after the [TS]

  the watch was announced talking about it [TS]

  in one of the shows and I remember being [TS]

  pretty vehement about the fact that even [TS]

  though what you see here is watched it [TS]

  does the things that Apple says it does [TS]

  this thing is gonna have cellular it's [TS]

  only a matter of time and I thought I [TS]

  said by the fourth watch maybe it will [TS]

  have cell you know but maybe I'm [TS]

  misremembering but either way like when [TS]

  the watch was introduced it was so clear [TS]

  that this thing is going to have [TS]

  cellular and live on its own and the [TS]

  only reason it doesn't is because they [TS]

  literally could not do that and I think [TS]

  they did it on a pretty pretty good [TS]

  schedule like it hasn't been that long [TS]

  since the watch readers and they already [TS]

  got cellular into it they did that by [TS]

  doing something that we had previously [TS]

  is very honorable like witches don't [TS]

  actually make it thinner year after year [TS]

  don't actually change the case keep [TS]

  everything gigantic you know Airstream [TS]

  trailer on your wrist and reap the [TS]

  benefits of that by saying if we keep it [TS]

  the same size we can get to where we [TS]

  know we're going which is cell access on [TS]

  our wrists right we can get there faster [TS]

  if they could have shrunk it and kept [TS]

  similar functionality but instead of [TS]

  shrinking it what they did it's a sad [TS]

  battery life let's add GPS let's add LTE [TS]

  now finally in a couple years in the [TS]

  next major revision now they can shrink [TS]

  because there's probably not that much [TS]

  more stuff they're gonna stick in there [TS]

  like you know in terms of tech wise [TS]

  maybe some cameras right and maybe [TS]

  better microphones and speakers but now [TS]

  advancements in technologies don't have [TS]

  to be spent entirely on adding important [TS]

  features because they finally got the [TS]

  feature set of the watch I always wanted [TS]

  to have it is you know it's kind of like [TS]

  when the the iPod left the nest and no [TS]

  longer needed to be connected to your [TS]

  Mac to like initialize it or whatever I [TS]

  think the phone same thing didn't you [TS]

  have to hurry up the phone to your Mac [TS]

  in the beginning to like all these [TS]

  devices want to be free of the tethers [TS]

  of their larger devices and the watch is [TS]

  finally free it is no longer you know I [TS]

  mean I guess it still aside tied to your [TS]

  phone cell plan but it is as free as it [TS]

  can be in the world you can leave your [TS]

  phone at home go out with your watch and [TS]

  it does all the magic things that we [TS]

  always wanted it to do so really quick [TS]

  before we move off Marco are you going [TS]

  to buy one and if so is it going to be [TS]

  pretty much exclusively for testing or [TS]

  do you expect to use it from time to [TS]

  time both I I use the watch now fairly [TS]

  regularly but I I'm not I'm not wearing [TS]

  it all day every day I take it when I'm [TS]

  as I said earlier I'm going on dog walks [TS]

  or when I'm biking my lights other to at [TS]

  least track my distance you know or at [TS]

  least use it as a remote control for the [TS]

  overcast app in my phone even though I [TS]

  can't do local playback very well yet [TS]

  yeah so sorry I'm gonna buy this because [TS]

  I think I want to see what I can do as a [TS]

  developer with 3G on the watch or LTE [TS]

  excuse me with LTE on the watch okay so [TS]

  which one do you think you'll get I'm [TS]

  probably gonna get steal and since I've [TS]

  been getting the polished steel for the [TS]

  last two watches I think maybe this time [TS]

  I'll go black DLC steel [TS]

  oh you fancy that's when we all wanted [TS]

  way back when the first one came out [TS]

  isn't it and then because I already have [TS]

  the black bracelet I bought the bracelet [TS]

  separately and I and I like the way the [TS]

  black bracelet looked with the contrast [TS]

  of the steel before but now that I [TS]

  become more of a watch nerd than the [TS]

  metal mismatch bothers me and I've been [TS]

  wearing it more on the rainbow the [TS]

  rainbow support band anyway so it's less [TS]

  of a problem but I want to try the black [TS]

  this time because because I [TS]

  this time because because I [TS]

  do like like the the link bracelet that [TS]

  Apple makes is one of the best link [TS]

  bracelets in the world ever like their [TS]

  it doesn't have micro adjustment which [TS]

  is unfortunate but besides that one [TS]

  shortcoming it's amazing like it's a [TS]

  really really good bracelet so I [TS]

  wouldn't mind getting more usage out of [TS]

  it fair enough [TS]

  John what's your plan I'm not getting [TS]

  one because I never wear my watch which [TS]

  is a shame I would really like to have [TS]

  one it seems cool but no because I [TS]

  wouldn't marry because I would love to [TS]

  be able to have a thing that's on my [TS]

  wrist that you know I wear I wear my [TS]

  watch like three times a year like when [TS]

  I'm traveling when I'm walking around [TS]

  city streets of WWC when I'm on vacation [TS]

  in London and for those times it's fun [TS]

  to do it but that the rest of the year I [TS]

  don't wear it just sits on top of my [TS]

  dresser and if I got this new one I [TS]

  would wear at the same amount of time [TS]

  and and it would be cool to have so [TS]

  access on my wrist but maybe maybe I [TS]

  could be convinced if overcast works on [TS]

  it but like but I don't know the context [TS]

  is like I wouldn't I would still bring [TS]

  my phone with me to work even you know [TS]

  anyway it's expensive I'm not gonna get [TS]

  it because I'm the only one I want is [TS]

  the $600 steel one and it's like ish and [TS]

  I would say to like you know for anybody [TS]

  who you know like you might be waiting [TS]

  for overcast before they get one or [TS]

  might be buying one hoping for overcast [TS]

  to work well under breath yeah I would [TS]

  say like because I have not made any [TS]

  progress on that front yet I can't tell [TS]

  you when I'll be able to read that [TS]

  feature or even if I'll ever be able to [TS]

  rare that feature so don't make this [TS]

  decision for overcast make this make [TS]

  this decision for other reasons now and [TS]

  if down the road overcast does end up [TS]

  getting the support again by all means [TS]

  you know reconsider it then but you know [TS]

  that might be the next watch I don't [TS]

  even know I don't know what the one's [TS]

  gonna happen I would absolutely love to [TS]

  get the gray ceramic case with the gray [TS]

  black sports fan but at $1300 there's no [TS]

  freaking way that's happening so instead [TS]

  I will be getting the I'm pretty sure [TS]

  I'm going to leave behind the space grey [TS]

  even though I love it but I want to have [TS]

  the ability to use basically any other [TS]

  color band so instead I believe I'm [TS]

  going to get the the aluminum which does [TS]

  not bother me at all the aluminum one [TS]

  with what is it like the foie [TS]

  white or something along those lines [TS]

  basically the default Cellular sports [TS]

  whatever aluminum watch and I will be [TS]

  getting one of those Aaron will likely [TS]

  be getting the same thing but I don't [TS]

  think she's going to want anything to do [TS]

  with Cellular particularly once I [TS]

  explained to her it is a non zero cost [TS]

  per month even a dollar she probably [TS]

  like I don't need that but yeah that is [TS]

  my plan so I will be waking up at 3:00 [TS]

  in the morning because the world asked [TS]

  revolvers in California and I'll be [TS]

  waking up at 3:00 in the morning to [TS]

  place my order for my two new Apple [TS]

  watches and that is just the beginning [TS]

  of me going broke this year I will say [TS]

  also though if it was my primary watch [TS]

  that I wore most of or all of every day [TS]

  that white ceramic I still think is one [TS]

  of the best looking options in the in [TS]

  the whole lineup if not the best looking [TS]

  option and especially if you're gonna [TS]

  get the red dot I [TS]

  I would totally splurge for the white [TS]

  ceramic if it was my primary watch [TS]

  that's a lot of money gosh is that a lot [TS]

  of it is it's stupid but that's how [TS]

  watches work when you like the way [TS]

  something looks you're like yes I'll [TS]

  take a set there's money on fire I need [TS]

  to have that on my wrist like so if you [TS]

  don't miss the extra money the white [TS]

  ceramic is a pretty awesome option yeah [TS]

  I don't know 400 dollars for the curve I [TS]

  guess would be 430 with the LTE I don't [TS]

  have it in front of me something like [TS]

  that though [TS]

  yeah 430 so yeah the silver aluminum [TS]

  case with fog sport band is what I [TS]

  intend to get we are sponsored this week [TS]

  by Backblaze unlimited native online [TS]

  backup for Mac and PC get a 15-day free [TS]

  trial at Backblaze comm slash ATP now [TS]

  look cloud backups been in the news [TS]

  recently we've been talking about it [TS]

  recently the only cloud backup service [TS]

  that I can recommend is Backblaze [TS]

  Backblaze is truly unlimited space it [TS]

  has a wonderful Native Client for the [TS]

  Mac and for PC it isn't some weird Java [TS]

  thing they really respect the platform [TS]

  they know their platform and you can try [TS]

  it for yourself with no credit card [TS]

  required with a no risk free 15 day [TS]

  trial with Backblaze you get access to [TS]

  all of your backup data through their [TS]

  website or through their iOS and Android [TS]

  apps let's say you have a blaze in your [TS]

  computer and you forgot a file at home [TS]

  while you're traveling you can actually [TS]

  pull up your phone and just [TS]

  restore that file to your phone and view [TS]

  it right there they also offer obviously [TS]

  the website for restoring they also have [TS]

  a wonderful return by mail feature where [TS]

  you can have them overnight you a hard [TS]

  drive with your data on it and if you [TS]

  just return the hard drive within a [TS]

  month they don't charge you for it which [TS]

  is pretty cool [TS]

  Backblaze is trusted by tons of people [TS]

  they have over 10 billion files they've [TS]

  restored they're storing over 200 [TS]

  petabytes of data they buy a lot of hard [TS]

  drives they and it is really if if [TS]

  you're gonna have cloud backup which I [TS]

  highly suggest you do because local [TS]

  backups like Time Machine or disk loans [TS]

  those are good too you should have those [TS]

  too but a internet backup allows you to [TS]

  have off-site backups so if something [TS]

  happens to your home where all of your [TS]

  local disk clones are and that can wipe [TS]

  them out too but with Backblaze you'd be [TS]

  covered from things like fire floods [TS]

  thefts power surges things that might [TS]

  damage and get any backup you have at [TS]

  your computer I highly recommend that [TS]

  you have a cloud backup and Backblaze is [TS]

  my favorite one the best one check it [TS]

  out today Backblaze comm slash ATP to [TS]

  get a free 15 day trial and see for [TS]

  yourself why I love it so much [TS]

  once again Backblaze comm / ATP thank [TS]

  you so much - back please for sponsoring [TS]

  our show once again now we should move [TS]

  on to Apple TV there's new Apple TV 4k [TS]

  with HDR there's still 2 tor storage [TS]

  tiers the remote which I won't mention [TS]

  out loud so I don't get flamed really [TS]

  isn't that bad is not changed with the [TS]

  exception of a raised loop around the [TS]

  menu button other than that it's all [TS]

  basically the same wealth stuff no USB [TS]

  seaports I don't think any of us really [TS]

  care that much so let's move on I cannot [TS]

  believe like of all okay so similar to [TS]

  like you know when I'm in Minnesota [TS]

  earlier like how like you know the one [TS]

  thing people want in an Apple Retail [TS]

  Store is like fast Regina's appointments [TS]

  and stuff like the one thing we want [TS]

  with the new Apple TV that's not true [TS]

  not a better remote a redesign remote [TS]

  because this remote is terrible and I [TS]

  would also say I think high on the list [TS]

  of what people would want with the Apple [TS]

  TV it would be lower entry price and we [TS]

  gotten either of those [TS]

  we got the most insulting part is that [TS]

  they did change the remote like they [TS]

  made a change at all but it appears that [TS]

  it's only different in that they added a [TS]

  white circle around the menu button that [TS]

  maybe there's other internal changes I [TS]

  don't think anybody knows yet [TS]

  I hope there's more to it than that but [TS]

  it is still a small skinny rectangle [TS]

  that is symmetrical in most ways that [TS]

  you will still fall off your couch [TS]

  cushion because it has a smooth back [TS]

  it'll still slip between your couch [TS]

  cushion and get lost because it's tiny [TS]

  and thin it is still too small for good [TS]

  ergonomics it still relies on an [TS]

  imprecise annoyingly accidentally [TS]

  inputted touch pad it is still hard to [TS]

  tell which way is up in the dark and I [TS]

  mean I it's just like I don't understand [TS]

  how the people in charge of Apple could [TS]

  go through the trouble of changing the [TS]

  Apple TV at all look at that remote and [TS]

  decide this is fine we don't have to [TS]

  change it's like are they listening to [TS]

  anybody to any customers like does what [TS]

  we think matter at all - have they lost [TS]

  their sense of taste for shipping that [TS]

  in the first place and then two years [TS]

  later order however long has been [TS]

  shipping that almost identically again I [TS]

  was reminded of when you when you [TS]

  mentioned as talking about the remote [TS]

  you started talking about the new remote [TS]

  where you're going to get as if it was [TS]

  you know a done deal and it was just a [TS]

  question of what the new remote would be [TS]

  like and I was feeling particularly [TS]

  snarky and I laughed and I said wait a [TS]

  second you think it's gonna be a new [TS]

  remote I am so upset to have been right [TS]

  but I was in a snarky mood and being [TS]

  like oh you think they're gonna change [TS]

  the remote we were all so confident it's [TS]

  like how could they not change it like [TS]

  ugh how could they not what it doesn't [TS]

  need that much we need 4k right you know [TS]

  update the hardware they did gig [TS]

  Ethernet like that was yeah there was [TS]

  another big one terms of hardware like [TS]

  you got to do that it's about time right [TS]

  we're celebrating they finally upgraded [TS]

  the 10100 port yeah and then and then [TS]

  the new remote was it was that the only [TS]

  device in history that had a USB C port [TS]

  and a 10100 Ethernet port yeah yeah but [TS]

  but like yeah just I they didn't have [TS]

  time to redo the remote so all they [TS]

  could do was its this is basically the [TS]

  equivalent of the little bump in the [TS]

  iMac buck mouse where it's like well if [TS]

  we're gonna design your mouse eventually [TS]

  and 2001 everyone will get an apology [TS]

  Mouse at Macworld Expo but in the [TS]

  meantime is there something we can do [TS]

  for the existing mouse to make it so [TS]

  that people can tell which end is up a [TS]

  little divot yeah little divot in the [TS]

  button and so this is like I don't even [TS]

  know having not seen one of these in [TS]

  person does is the white ring even [TS]

  something that you can feel never mind [TS]

  it feels I'm pretty sure audience [TS]

  feeling around in the remote is death [TS]

  because if you accidentally swipe the [TS]

  touchpad then you have to remember the [TS]

  correct incantation to not cause the [TS]

  playhead to start playing in that [TS]

  position or you can just like not touch [TS]

  it and put it down so don't touch it [TS]

  it'll go away eventually and it won't [TS]

  accept my input I hate their remote so [TS]

  much and they need to fix it and it's [TS]

  terrible honestly you know I I want to [TS]

  see Apple with new industrial design [TS]

  leadership oh god here we go I want to [TS]

  see someone else designing these things [TS]

  the current team is out of ideas and is [TS]

  prioritizing things that I don't think [TS]

  are fully in line with what customers [TS]

  actually want put someone else on these [TS]

  kinds of decisions because this needs [TS]

  editing this needs new leadership [TS]

  nobody should look at that remote and [TS]

  say that's so good we should ship [TS]

  another one I I don't agree at all so I [TS]

  I've blown all credibility bye-bye [TS]

  somewhat seriously whining about a $10 a [TS]

  month fee but I don't the things that [TS]

  that the three of us care about are not [TS]

  the things that most people care about [TS]

  and I I personally don't really have a [TS]

  problem with the remote do I think it's [TS]

  stellar no I don't do I think it's [TS]

  amazing no I don't have I somehow [TS]

  stumbled into asking and answering my [TS]

  own questions yes I have I mean I I'm [TS]

  not trying to say you're wrong by any [TS]

  means I'm not saying that this is a [TS]

  shining example of good design but it's [TS]

  functional and it works just fine for me [TS]

  sometimes I think it's upside it's like [TS]

  it should be better than it is it should [TS]

  be yeah look [TS]

  just really good right but that's the [TS]

  only real thing that's got going for it [TS]

  it's a bad remote right and we all have [TS]

  bad remotes in our life and more [TS]

  importantly than it being a bad remote I [TS]

  think like the most important thing [TS]

  about this remote is that it's difficult [TS]

  for people to use like to forget about [TS]

  tech nerds people listening to tech [TS]

  podcast people who are like you know [TS]

  Apple enthusiasts who've been following [TS]

  the company forever who care about the [TS]

  industrial design everything you give [TS]

  this remote to anybody any plain old [TS]

  person off the street anybody and it is [TS]

  difficult for them to use successfully [TS]

  they have accidental inputs they it's [TS]

  hard for them to swipe upward and right [TS]

  and left with their thumbs it's hard to [TS]

  tell what's activated on the screen it's [TS]

  not an easy remote to use in many ways [TS]

  the five-way was easier even though it [TS]

  had a stupid circle that made it harder [TS]

  to tell when you were hitting up and [TS]

  down and left and right and all these [TS]

  things all remotes are difficult to use [TS]

  you've seen anybody using any kind of [TS]

  remote the difficult to use but this [TS]

  remote in particular I feel like does [TS]

  not have good usability in the [TS]

  old-fashioned sense of the world in [TS]

  terms of how successful are people how [TS]

  confident are they when using it do they [TS]

  feel like it's a it's a thing that they [TS]

  have to be careful touching because [TS]

  something could go wrong I think people [TS]

  like us are use this remote better than [TS]

  most people because we know all the [TS]

  nuances of how it works we know how we [TS]

  have to approach it and how to work it [TS]

  we have lots of experience swiping our [TS]

  fingers on things did we do it all day [TS]

  and our magic mice and our iOS devices [TS]

  using our sophisticated gestures instead [TS]

  of just you know the multitasking [TS]

  gestures and swiping from edge and all [TS]

  sorts of things that regular people [TS]

  don't know how to do because they don't [TS]

  care about this stuff that much so I [TS]

  think the this remote is more usable to [TS]

  us [TS]

  we're just complaining about it more [TS]

  because we're picky and we want more of [TS]

  Apple I just think this is this is a [TS]

  this remote it falls down in in always [TS]

  as a forward it's actually supposed to [TS]

  do and because we you know we those [TS]

  podcasts and we want Apple to be you [TS]

  know the best at everything for like you [TS]

  get it wrong a couple times fine learn [TS]

  from your snakes provis do better this [TS]

  was their chance to do better after a [TS]

  very long break and they put a ring [TS]

  around the Menu button and so [TS]

  everyone is everyone is angry and I [TS]

  think justifiably so but you know [TS]

  there's always I was gonna say there's [TS]

  always next year but there's always [TS]

  three years from now what annoys me so [TS]

  much about the Apple TV is is not that [TS]

  it's worse than the competition the sad [TS]

  thing is that's better than the [TS]

  competition but the but it really it [TS]

  could be so much better than it is it [TS]

  has always been an afterthought it has [TS]

  always been the lowest of low priorities [TS]

  over some over things like the Mac Mini [TS]

  I guess but like it could be so much [TS]

  better and it's just so mediocre and it [TS]

  seems like every time they do something [TS]

  new to it either hardware or software [TS]

  it's just you know two steps forward one [TS]

  step back it's just things about it are [TS]

  so frustrating and we're all I think all [TS]

  three of us are heavy users of the Apple [TS]

  TV for us it is our only TV video source [TS]

  the only things we ever do in our TV are [TS]

  Apple TV or the switch that's it I just [TS]

  want this product to be so much better [TS]

  than it is and I don't think my demands [TS]

  are that high for what I expect from a [TS]

  good product in this area and it just it [TS]

  fails to meet them so often and it's [TS]

  very frustrating so a couple more [TS]

  cookies before we move out of this [TS]

  because we do need to move off one good [TS]

  thing about the Apple TV aside from it [TS]

  being 4k and supporting HDR and all the [TS]

  HDR standards is their announcement of [TS]

  their 4k media pricing which is the same [TS]

  as HD and your HD is all good upgraded [TS]

  so we always complain about Eddy Q's [TS]

  deal-making or whatever but this is a [TS]

  pretty damn good deal same price as HD [TS]

  is good and free upgrades of all your HD [TS]

  content is crazy good so I was you know [TS]

  in this planet except for Disney [TS]

  asterisk yeah yada yada but if that deal [TS]

  is even remotely as real as it was [TS]

  announce on stage that is a great deal [TS]

  for people and it almost makes up for [TS]

  being locked into their ecosystem being [TS]

  for us to use this remote to you know or [TS]

  like I said you don't have to use remote [TS]

  you can get another remote trained it in [TS]

  blah blah blah anyway so that's good [TS]

  yeah that's awesome that liked it you [TS]

  know to give them full credit on the [TS]

  Apple TV like the 4k content deals with [TS]

  the exception of Disney are awesome that [TS]

  is unexpected I am very very happy with [TS]

  that I'm even more happy about the four [TS]

  case [TS]

  being savory master I think that's that [TS]

  comes for free yeah yeah you don't have [TS]

  to pay for it ten dollars a month for [TS]

  the screen saver you'd pay it I still [TS]

  don't know if I'm supposed to get the 32 [TS]

  or 64 gigabyte model which for some [TS]

  reasons still exist it's like I know [TS]

  people have questioned that but it's [TS]

  like it's it's for its for games and for [TS]

  video caching like well your movie be [TS]

  cast on it like there's some automatic [TS]

  storage management in the automatic [TS]

  storage management has an awareness of [TS]

  how much storage there is in the device [TS]

  and so if you want to have a higher [TS]

  chance of playing that movie or still [TS]

  being downloaded from the last time you [TS]

  played it three weeks ago get the 64 I'm [TS]

  getting the 64 that's what I'm getting [TS]

  it's $20 difference why are these two [TS]

  separate models that's that's two months [TS]

  of your watch music white yeah I don't [TS]

  understand like okay it seems like when [TS]

  when the Apple TV for came out whenever [TS]

  I was two three years ago the the two [TS]

  big like puzzling things about it were [TS]

  like oh why why are there two different [TS]

  storage tiers they never really [TS]

  explained why you'd need more storage [TS]

  it's not really exposed to the user at [TS]

  all in the interface and it just kind of [TS]

  seemed like why why why are there two [TS]

  why does that exist and then the other [TS]

  thing was why this remote sucks and with [TS]

  this one they fixed neither of those [TS]

  problems they have not fixed the remote [TS]

  and we still have two differently priced [TS]

  models although they're closed they're [TS]

  closed certain price I believe it was a [TS]

  $50 difference before now it's a $20 [TS]

  difference the old one didn't get any [TS]

  cheaper the new ones are more expensive [TS]

  this is a theme of the Apple event the [TS]

  new ones are more expensive this is fine [TS]

  for people like me who are gonna buy [TS]

  every Apple TV anyway because we use it [TS]

  so heavily I don't see this really [TS]

  expanding their market much though [TS]

  because everyone else in the set-top box [TS]

  business like this is just killing them [TS]

  on price and features you know other [TS]

  like Amazon and Roku have 4k boxes for [TS]

  $100 or less and apples is now 180 for [TS]

  the small tear or 200 for the big one [TS]

  the old one is still 150 where it [TS]

  launched two years ago I don't [TS]

  understand why I think that's I think [TS]

  it's a mistake and whatever whatever is [TS]

  causing them to keep the price high even [TS]

  on the old low-end one I got it I gotta [TS]

  imagine those costs in the market share [TS]

  and and I don't know I don't know if [TS]

  that calculus is right the premium brand [TS]

  I don't mind the pricing especially in [TS]

  the grand scheme of things the streaming [TS]

  services that you're gonna pay for to [TS]

  watch on the thing you're gonna swamp [TS]

  the price of this device pretty quickly [TS]

  but this is a catch-up device like it [TS]

  was a bunch of stories and then the show [TS]

  notes for many weeks about people [TS]

  complaining how behind the Apple TV is [TS]

  this is a catch of devices catch up on [TS]

  4k it's catch up on all the other things [TS]

  they're adding and maybe it's a little [TS]

  bit ahead in some areas in terms of the [TS]

  content deals or the 4k pricing with [TS]

  live sports and live news I'm not aware [TS]

  of what all the offerings are I guess [TS]

  you got YouTube TV and a bunch of this [TS]

  stuff like that it's behind and on [TS]

  Amazon Video and YouTube TV which [TS]

  apparently aren't still on this thing [TS]

  but this is basically a catch-up product [TS]

  but it's a good catcher product so I [TS]

  think they maintain their position they [TS]

  are the premium brand because they have [TS]

  fancy expensive hardware and their [TS]

  interface looks pretty nice and their [TS]

  remote looks nice as long as you don't [TS]

  touch it and people people had a lot of [TS]

  content in in iTunes and so this this [TS]

  was the keep the lights on product and [TS]

  they did it and I and I like the fact [TS]

  that they offered the big one because [TS]

  it's this is what I always ask for like [TS]

  make one that is that has more stuff [TS]

  that's really expensive most people [TS]

  shouldn't buy it but if the people who [TS]

  care about it will buy it if there is [TS]

  some benefit and I think there is [TS]

  because every once in a while I will [TS]

  play a movie that the kids watch three [TS]

  weeks ago and it's gone and has to [TS]

  redownload and if the network is wonky [TS]

  or if iTunes is wonky it'll spin for a [TS]

  while and I would rather just have it [TS]

  play it would be great if I could [TS]

  actually pin movies to the thing and say [TS]

  just keep it on here but anyway so I'm [TS]

  getting this we do have to move on but [TS]

  two quick questions for the people out [TS]

  there listening does this have a fan I [TS]

  asked people no one told me it has holes [TS]

  in the bottom of the oven didn't have of [TS]

  those could just be for passive cooling [TS]

  I have no idea I would love to know if [TS]

  this thing has a fan in it if it does I [TS]

  suspect it'll be as quiet as the one in [TS]

  the tower Airport base station which is [TS]

  so quiet I literally cannot hear it [TS]

  unless I put my ear up to it I'm just [TS]

  curious if as a fan probably not because [TS]

  it's the same trip as an iPad and this [TS]

  is bigger than an iPad but who knows and [TS]

  then the other question is does this do [TS]

  24 frames per second cadence can it show [TS]

  24 frames per second video where it [TS]

  shows each of the 24 frames for the same [TS]

  amount of time [TS]

  which is what you need to do to show a [TS]

  movie shot in 24 frames per second [TS]

  without screwing it up and no Apple TV [TS]

  that has existed before could do this [TS]

  except for maybe the one that I ran Mac [TS]

  os10 tiger that could probably do I [TS]

  forget I don't know what the video it [TS]

  was like that but anyway none of the [TS]

  little black pucks can show 24 frames [TS]

  per second video showing each of the [TS]

  frames for an equal amount of time I [TS]

  don't know if this one can be there I [TS]

  asked a bunch of people I got no answer [TS]

  so next week Apple people who work on [TS]

  Apple TV tell me 24 frames per second [TS]

  cadence and is there a fan so you said [TS]

  both of you guys are gonna be getting [TS]

  one yep yeah even though do you both of [TS]

  you have 4k TVs or neither of you I [TS]

  don't I do and I'm getting it for that [TS]

  reason but I I'm also really interested [TS]

  to see how fast that new CPU is the [TS]

  current Apple TV is kind of inexplicably [TS]

  slow during some common interactions [TS]

  that I have so any cpu speed improvement [TS]

  would be welcome if that if that doesn't [TS]

  do the bottleneck if it's not some kind [TS]

  of weird software thing and that and [TS]

  going from the a is it the eight in the [TS]

  current one going from that whatever it [TS]

  is to the a 10x that's a pretty big jump [TS]

  they have they have really SPECT this [TS]

  new one well I still don't know why it [TS]

  comes in two storage capacities or $20 [TS]

  different and why the old one is not [TS]

  cheaper but they have spec this one well [TS]

  so I I hope I hope it's a lot faster so [TS]

  I would say even if you don't have a 4k [TS]

  TV it might be worth it for some people [TS]

  just for that also because because the [TS]

  old one didn't get cheaper it's still [TS]

  150 and this one's 180 just get this one [TS]

  for future proofing like if you're [TS]

  buying new today like if if you already [TS]

  have a 4th gen maybe the upgrade is is a [TS]

  bit of an iffy question if you don't [TS]

  have a 4k TV but if you're buying a new [TS]

  one get the 4k one because it'll it'll [TS]

  be probably useful for longer and so [TS]

  John why you getting it then just [TS]

  because it's better yeah it's better [TS]

  it's faster it's gonna slot right in the [TS]

  best thing with the Apple TV with the [TS]

  interim power supplies when I get new [TS]

  ones I don't have to go back in the TV [TS]

  yep crap you just pull it out and plug [TS]

  it right back into all the same cables [TS]

  oh yeah mine still put into a ps3 power [TS]

  cable I don't even know what power [TS]

  cables are it's just the ones that are [TS]

  tied [TS]

  the thing I mean I don't recommend [TS]

  people get one if you have the old one [TS]

  and it works fine for your thing this 1k [TS]

  TV there's no reason to get its money [TS]

  but I'm totally gonna get and I don't [TS]

  know one of the other reasons I buy the [TS]

  big one is because I want Apple to keep [TS]

  improving this product and by buying the [TS]

  most expensive one I'm trying to [TS]

  encourage them with my money [TS]

  please keep keep going take another take [TS]

  another shot at it [TS]

  try again we are sponsored this week by [TS]

  Squarespace start building your website [TS]

  today at squarespace.com and enter offer [TS]

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  you know it takes a lot of time you know [TS]

  it's a big hassle you're signing [TS]

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  of maintenance and support and software [TS]

  upgrades and worrying about services and [TS]

  servers and with Squarespace you don't [TS]

  have to do any of that so while we could [TS]

  make websites the old-fashioned way and [TS]

  doing things ourselves most of us [TS]

  probably shouldn't most of the time and [TS]

  that's where Squarespace comes in [TS]

  whether you're making a site for [TS]

  yourself for a new project even if it's [TS]

  as complicated as something like a [TS]

  podcast site or if you're selling things [TS]

  if it's a storefront site [TS]

  Squarespace supports tons of different [TS]

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  portfolios online stores things that are [TS]

  not so easy to host Squarespace hosts [TS]

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  Squarespace really makes website [TS]

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  [Music] [TS]

  all right so iPhone 8 big changes are [TS]

  glass back with better glass supposedly [TS]

  although I feel like we've heard that [TS]

  almost every year and that should be [TS]

  great for grip ability to like if like [TS]

  the reason that I like the jet black so [TS]

  much is that the back kind of feels like [TS]

  glass so it's very tacky and grippy on [TS]

  my fingers without using a case [TS]

  so having glass backs on that that's a [TS]

  pretty big deal like I tweeted it's jet [TS]

  black but without the scratches because [TS]

  glasses yeah very resistant to scratches [TS]

  compared to whatever the hell the jet [TS]

  black thing is made out of I don't know [TS]

  some kind of chalkboard material so it's [TS]

  all benefits of jet black without the [TS]

  downsides speaking of I wish I could [TS]

  look these things up in my past that I'm [TS]

  able to use the podcast search but back [TS]

  when the iPhone 4 came out and you know [TS]

  still my favorite physical iPhone [TS]

  designed glass front and back looked [TS]

  awesome but now you had a back that [TS]

  could shatter - and when the back [TS]

  shattered is not as a big deal as the [TS]

  front shattering but people didn't like [TS]

  it it was cheap to replace the back [TS]

  cheapish you know because it's just a [TS]

  piece of glass but anyway every 2 [TS]

  generations is that the 4 and the 4s I [TS]

  remember talking on some podcast maybe [TS]

  it was this one had to be this one or [TS]

  maybe someone was like Apple's gonna [TS]

  come up with a new phone and you can bet [TS]

  it will not have a glass back and of [TS]

  course the fog didn't have a glass back [TS]

  and neither did the 5s I knew the six [TS]

  committed to the success and needed the [TS]

  7 but they found their way back to it [TS]

  because I think they like I like that [TS]

  design I love the four design with the [TS]

  glass front and back it just had a [TS]

  couple of downsides it took them this [TS]

  long something like five phones five [TS]

  whole years to say can we get the glass [TS]

  back on this phone and they would throw [TS]

  like the laser welded mesh of copper and [TS]

  steel and blob like they clearly like [TS]

  they wanted to go somewhere they went [TS]

  there and they backed off they regrouped [TS]

  and and and they eventually got where [TS]

  they wanted to go again which is a glass [TS]

  back because there it's only been for [TS]

  scratch proof it's good for grip you can [TS]

  make it look really pretty [TS]

  it's a radio transparent dish more so [TS]

  than metal right you don't have that [TS]

  that glass window like the fives had on [TS]

  the back for the radios and stuff like [TS]

  that so this iPhone 8 I was more [TS]

  impressed by the industrial zone than I [TS]

  thought [TS]

  was ahead honestly I hadn't been keeping [TS]

  up with the iPhone I remember that it [TS]

  all been about the you know the edge' [TS]

  touchscreen one and everything I thought [TS]

  yeah these will just be like the sevens [TS]

  it'll be fine [TS]

  a lot faster internals I'm actually kind [TS]

  of excited about these pieces I think [TS]

  the physical design despite being some [TS]

  almost the same dimensions it's cool it [TS]

  looks cool in pictures and I think [TS]

  physical properties wise it will be a [TS]

  better phone for people than the other [TS]

  phones that were also shaped like this [TS]

  so I give the DEA - pretty big thumbs up [TS]

  yeah I it's kind of unfortunate that [TS]

  it's gonna be kind of buried in in like [TS]

  the news cycle for the most part and in [TS]

  the year in the in the attention cycle [TS]

  by the iPhone 10 because it does look [TS]

  like a pretty good release I was [TS]

  impressed by it but of course I was only [TS]

  paying half attention to it because I [TS]

  was just a gay okay whatever whatever [TS]

  whatever gets get to the iPhone X get to [TS]

  the iPhone X get to the iPhone X except [TS]

  the 1910 oh no no I said that [TS]

  deliberately more good things about this [TS]

  one so I mean we assumed this would be [TS]

  the case but it's worth three [TS]

  emphasizing it's got the same chip as [TS]

  the fancy phone right it's not like it's [TS]

  got a lesser chip this is not like oh [TS]

  this is last year's model and it has the [TS]

  a with one one lower a it's got an eight [TS]

  tenant no it's gotten a 11 and the a 11 [TS]

  is nuts as usual like people posted the [TS]

  benchmark showing it beating a 13-inch [TS]

  MacBook Pro in like Geekbench benchmarks [TS]

  in both single and multi-core yeah if [TS]

  those are real by the way that means [TS]

  that they have now beaten Casey's [TS]

  computer which is awesome it's pretty [TS]

  amazing and you get that in the 8th like [TS]

  you don't have to buy the fancy phone [TS]

  for that it's it has wireless charging [TS]

  which I didn't think it would have for [TS]

  differentiation purposes but it does [TS]

  have it and even though Apple's not [TS]

  ready with its charger thing I love the [TS]

  fact that they use that Qi charging [TS]

  standard that friend of mine has that [TS]

  charging thing he bought Wireless he [TS]

  bought like a wireless charging case for [TS]

  his iPhone like you put like I figured [TS]

  which phone it was it was like a 6 or [TS]

  something you put a this case in it and [TS]

  it wirelessly charge your iPhone with [TS]

  this standard by like essentially having [TS]

  a case that makes it do the thing and it [TS]

  was like oh that's great but you just [TS]

  bought yourself into a dead end because [TS]

  when Apple comes charging insurance I'm [TS]

  not gonna be this cheese stuff and when [TS]

  they can't like they did it they they [TS]

  used a [TS]

  someone else's standard because they [TS]

  recognize that they you know they didn't [TS]

  have to fight that same battle they did [TS]

  with carplay that they get it you know [TS]

  because they're putting these Chargers [TS]

  and cars and stuff now [TS]

  and it's so hard to like in the same way [TS]

  like the stupid 30-pin iPod port went to [TS]

  every hotel room and if you were another [TS]

  manufacturer and wanted to get in there [TS]

  it's like sorry we already picked the [TS]

  thing that we're gonna put on our night [TS]

  stands and it's this stupid thing the Qi [TS]

  charger and my Pratt's me right Qi I [TS]

  believe that's right [TS]

  the Qi Chargers are our I don't know if [TS]

  they've won the market but I've seen [TS]

  them around in a couple places I've read [TS]

  reports of them coming in cars or [TS]

  whatever and so Appl getting on board [TS]

  with that but also finding a way to like [TS]

  add its own twist and influence the [TS]

  standard to charge multiple devices with [TS]

  that air power thing all that being on [TS]

  the quote-unquote lesser iPhone eight [TS]

  makes this a pretty darn good phone like [TS]

  the only reason people should you know [TS]

  the only reason we're all gonna start [TS]

  talking ignoring it is because we're [TS]

  tech nerds and we care about all the [TS]

  stuff we're gonna talk about 4 on 10 but [TS]

  this is an 8 it's one bigger than 7 it [TS]

  looks really cool it has great features [TS]

  if I had a friend or relative who was [TS]

  looking for a phone I would not say oh [TS]

  just ignore the 8 I would ask them what [TS]

  they're looking for in a phone and I [TS]

  think a lot of people should get the 8 [TS]

  instead of the 10 and I think it will be [TS]

  great for them was supposed to go thing [TS]

  mark who can tell me the camera they did [TS]

  they add optical image stabilization for [TS]

  the zoom didn't want man this are only [TS]

  on the 10 no only on the 10 but it but I [TS]

  mean like these are that is the camera [TS]

  you know we'll see how it is in practice [TS]

  this the specs sounded pretty good it's [TS]

  still 12 megapixel but you know they [TS]

  said it's an all new sensor we no more [TS]

  light better color etc you know kind of [TS]

  the usual suspects there which is [TS]

  awesome there's a whole bunch of like [TS]

  custom silicon sounding things or custom [TS]

  processing steps kind of things that [TS]

  they gave you know fund marketing names [TS]

  to or that they glossed over like they [TS]

  mentioned that that you know like first [TS]

  of all I think it's interesting noting [TS]

  that the AAA 11 Bionic like they gave it [TS]

  a name [TS]

  the Bionic afterwards like it was like [TS]

  the fusion [TS]

  made even less sense but whatever they [TS]

  were they won't have names they can have [TS]

  their names yeah but anyway so like they [TS]

  have a lot of name for these things now [TS]

  but they also have pointed out in there [TS]

  in the in the presentation of all of [TS]

  these things that they have [TS]

  custom thing so they mentioned first of [TS]

  all this is a six core chip that's [TS]

  awesome like thanks and and I have no [TS]

  idea you know what the performance [TS]

  characteristics of this will be but it [TS]

  seems like the answer is going to be [TS]

  fast it does seem like there is a more [TS]

  than usual of a focus on power [TS]

  efficiency gains over straight [TS]

  performance gains but it seems like they [TS]

  also got straight performance gains so [TS]

  that's pretty cool [TS]

  again we'll see how this does in [TS]

  practice but I have thought it's gonna [TS]

  be kind of Awesome one of the things [TS]

  that caught my attention is that they [TS]

  now say they have an apple design GPU [TS]

  and they it doesn't the specs don't [TS]

  sound amazing at first they said in the [TS]

  presentation that it is 30% faster than [TS]

  the a-10s GPU and for a GPU performance [TS]

  for an iPhone year-over-year that [TS]

  actually isn't that amazing they have [TS]

  they've had bigger gains before they [TS]

  also said it can offer the same level of [TS]

  performance with the a-10 at half the [TS]

  power as an alternative I guess so [TS]

  that's interesting [TS]

  so again focus on power efficiency this [TS]

  is the first apple design GPU core in [TS]

  there that III would expect based on how [TS]

  they did when they took CPU core design [TS]

  in-house with the iPhone 5 where they [TS]

  had their first core which is codenamed [TS]

  Swift inconveniently now it's very hard [TS]

  to search for that but if you look at [TS]

  those performance graphs that they used [TS]

  to show but curiously didn't show this [TS]

  time where it showed like you know the [TS]

  4:1 through the original iPhone and then [TS]

  like this big like ramp up to [TS]

  performance of today's iPhone there's a [TS]

  pretty noticeable acceleration right [TS]

  after the iPhone 5 that's when they took [TS]

  it in-house so taking GPUs in-house as [TS]

  well [TS]

  probably a significant long term and [TS]

  will probably result in pretty [TS]

  impressive gains like you know they [TS]

  mentioned during a presentation that [TS]

  this is a custom design optimized for [TS]

  metal 2 and core ml they're you know [TS]

  they're api's and that's the kind of [TS]

  thing they can do when they take designs [TS]

  in-house and when they can specialize [TS]

  the hardware to their software needs and [TS]

  they can do things like analyze every [TS]

  app in the App Store and it's [TS]

  performance characteristics and what [TS]

  kind of instructions it needs and what [TS]

  kind of nation that they need and Pratt [TS]

  like they can do some really cool stuff [TS]

  with some really impressive performance [TS]

  gains when they take silicon design [TS]

  in-house they have in the past and [TS]

  they're doing more and more of that so [TS]

  we're gonna see benefits of that you [TS]

  know continuing down the road that's [TS]

  pretty great for the GPU thing we knew [TS]

  this was coming because of the whole [TS]

  imagination lawsuit or whatever a thing [TS]

  like that Apple had pre announced we're [TS]

  not going to be using your tech anymore [TS]

  yeah they kind of Telegraph though [TS]

  themselves but for the the speed gain [TS]

  seems to me not having seen a floorplan [TS]

  view of this chip that they spent their [TS]

  die space and transistors more on the [TS]

  six cores and the neural whatever thing [TS]

  and everything else and less on GPU [TS]

  because GPUs honestly aside from what [TS]

  they said you know custom tailoring it [TS]

  to the api's they know they're gonna get [TS]

  called in making sure it's efficient for [TS]

  those things and figuring out the right [TS]

  balance of execution units and stuff as [TS]

  they as they say GPUs are embarrassingly [TS]

  parallel and essentially you can make [TS]

  them as fast as you want with you know [TS]

  just die space and power budget right [TS]

  and so the iPads obviously they have [TS]

  more pixels to push and they have more [TS]

  die space and more power and so it's the [TS]

  iPad GPUs that are the big monsters most [TS]

  of the time on the phone you don't have [TS]

  as many pixels to push around and you [TS]

  just don't have the die space and the [TS]

  power to isn't you know it's not like oh [TS]

  we couldn't make it they could have made [TS]

  it 300 percent faster by just you know [TS]

  adding ten times as many transistors and [TS]

  sucking up ten times as much power but [TS]

  like the trade-off they're picking is [TS]

  for tiny CPU cores to big ones the [TS]

  neural thing the image processor right [TS]

  and then GPU I think is like a distant [TS]

  third because as much as people are [TS]

  gonna game on their phone it's it's more [TS]

  important for the Apple TV to have a [TS]

  good powerful GPU for gaming than it is [TS]

  for the phone the phone GPU is like I [TS]

  said it's like tertiary it's like [TS]

  primary and secondary is the the camera [TS]

  and image processing and the CPU and I'm [TS]

  not even sure what are those should be [TS]

  in you know third is the GPU so I [TS]

  wouldn't worry about it I think this gpo [TS]

  GPU is not like oh it's not like Swift [TS]

  where they're like the CPU not the [TS]

  language where it was just our first try [TS]

  they weren't that [TS]

  at it I think they're already awesome at [TS]

  it and this is just a trade off they [TS]

  made and the correct trade off for the [TS]

  phone and we haven't gotten to the [TS]

  battery life yet of the ten but you know [TS]

  this that's that we're thing about this [TS]

  being the same system on a chip and both [TS]

  of them as far as who are aware like [TS]

  there's no differences but the whole [TS]

  neural processing thing for face ID [TS]

  iphone eight doesn't have face ID it [TS]

  doesn't have the depth cameras doesn't [TS]

  have any that stuff but I think it still [TS]

  got the neural processing thingy in [TS]

  there otherwise they're making a custom [TS]

  version of it just for the iPhone eight [TS]

  that doesn't have that or it's like well [TS]

  it probably has an emoji support I don't [TS]

  know anyway it's a little bit of [TS]

  weirdness there but I think they're [TS]

  choosing to spend their transistors [TS]

  where they want and I think when you see [TS]

  the a 11x you will see the graph [TS]

  continue just as an and before because [TS]

  they'll just have more room and more [TS]

  power the 32 gigs is gone it's it's 64 [TS]

  and you know and 128 is gone right so [TS]

  yes now and now they all cost more to [TS]

  it's 64 256 continuing and continuing [TS]

  the theme of price cut price hikes [TS]

  throughout the line so the explanation [TS]

  for that is the the five storage cost [TS]

  more money across all their products and [TS]

  and it does well but I mean that's the [TS]

  estimate they gave it in their earnings [TS]

  call before where they're not gonna be [TS]

  making up BS because they're held to [TS]

  that their statements there but the sec [TS]

  and everything so they're basically [TS]

  saying hey our component costs have gone [TS]

  up and and the rest across the rest of [TS]

  the industry component costs are gone up [TS]

  and because of the magic pill capitalism [TS]

  they pass on that lack of savings to you [TS]

  the customer they could have eaten it [TS]

  but they didn't and it explains why [TS]

  everything is more expensive why you [TS]

  know there the price hikes across the [TS]

  board because all these things include [TS]

  lots of flash storage and especially [TS]

  because they got rid of the 128 so it's [TS]

  like 64 is entry level I think is [TS]

  acceptable now finally we can forget the [TS]

  days of like 16 top-tier devices of [TS]

  entry level and the fact that it jumps [TS]

  all the way to 56 mm that's not as [TS]

  granular as you would want but I like [TS]

  the fact that they you know that it [TS]

  doesn't top out it at 128 which it [TS]

  hasn't for a few years now so anyway [TS]

  that's typical Apple move the big big [TS]

  one cost you tons tons of money and even [TS]

  more money because [TS]

  component prices what can you do I think [TS]

  I'm pretty happy with it with the the [TS]

  storage choices here because I honestly [TS]

  I think 64 is good for almost everybody [TS]

  and if you feel like you want more you [TS]

  should have the mostest and that is 256 [TS]

  yeah I mean I don't love that they had [TS]

  to randomly increase prices across all [TS]

  their products including the iPad pro [TS]

  weirdly yeah well that's that's the [TS]

  Buddha convinces you that it's component [TS]

  cost because that's not a strategic move [TS]

  like they don't want to have to do that [TS]

  but they have to to maintain their [TS]

  margins the only company that go into [TS]

  the holiday season increases their [TS]

  prices if component cost is really up [TS]

  for everybody I think this will hit [TS]

  everybody maybe other companies are not [TS]

  in the position where they can yeah you [TS]

  know but they can pass that right on to [TS]

  the customers and say that they'll take [TS]

  it but Apple is and so they're doing it [TS]

  yeah I'm guessing apples ham was not [TS]

  forced here I'm guessing they're doing [TS]

  it because they know they can well so [TS]

  that's an important part of we're gonna [TS]

  go to the iPhone 10 in a second but all [TS]

  these price increases like I don't know [TS]

  what the correct term for this is [TS]

  someone it was economics major who has [TS]

  read anything about it would know with [TS]

  like price elasticity or whatever like [TS]

  bottom line is like if you charge your [TS]

  customers more if you increase the price [TS]

  of your product how much does the demand [TS]

  to go down right and Apple has always [TS]

  been in this weird position especially [TS]

  with its top end most popular products [TS]

  where it's like a game of chicken [TS]

  against itself it's like if we had a [TS]

  hundred dollars how much fewer of these [TS]

  will be sell and they add a hundred [TS]

  dollars and they sell more than like hmm [TS]

  did we just sell more but we would have [TS]

  sold even more if we hadn't increased [TS]

  the price and so they keep running this [TS]

  experiment if we had 50 dollars mine [TS]

  right and they're learning for the most [TS]

  part especially on the high end [TS]

  they came creeping that price up and [TS]

  people under Mac Pro is the perfect [TS]

  thing they don't even ask the question [TS]

  on the Mac Pro like how much can we [TS]

  charges I don't know just like make up a [TS]

  number $10,000 sure shipping like like [TS]

  whatever because they can they [TS]

  absolutely can and towards the top end [TS]

  of the iPhone especially now that they [TS]

  have this Ferrari of iPhones they can [TS]

  just add a couple hundred bucks for that [TS]

  I mean they're already doing it with [TS]

  like oh you go up in storage in a [TS]

  section hundred bucks like they discover [TS]

  they can do that we're gonna head $5 and [TS]

  component prices but the [TS]

  the customers increase by $100 and we [TS]

  will keep fill pocket the 95 like it is [TS]

  a great deal and so this you know the [TS]

  compliant price which I totally believe [TS]

  is a real thing they should have been [TS]

  pretty confident to say our component [TS]

  prices are going up we came to take a [TS]

  hit in our margins or we can just [TS]

  increase our prices and in fact maybe we [TS]

  can increase our prices more than the [TS]

  our component cost increase so maybe our [TS]

  margins can actually increase and so [TS]

  they're gonna try it and I think they're [TS]

  right I think especially this will not [TS]

  deter our customers I don't and it [TS]

  scares me because I'm like if they [TS]

  doubled the price of the iPhone how much [TS]

  would the may would they sell half as [TS]

  many or they sell like 20% fewer right [TS]

  it's scary how you know like how they [TS]

  toy with their demand right I mean it's [TS]

  another way to keep people out of Apple [TS]

  stores you know just keep increasing the [TS]

  prices but I've got more and more [TS]

  premium right and you know I don't I [TS]

  don't think this is a good long-term [TS]

  strategy I think this should be cautious [TS]

  because you don't want to leave a price [TS]

  umbrella as Tim likes to say like leave [TS]

  the low end available to everybody else [TS]

  and it makes people angry even the [TS]

  people who can afford it as evidenced by [TS]

  all of us [TS]

  Casey and I anyway complaining about $10 [TS]

  a month with Ford so it is a dangerous [TS]

  game but I think Apple is actually right [TS]

  that you know as the the high-end of [TS]

  their phones starts to get higher-end [TS]

  as I think it should because they should [TS]

  be expanding their line like and you [TS]

  know having more diversity in their line [TS]

  and going for all the different things [TS]

  they can add lots of money to the price [TS]

  because they have a product that people [TS]

  want and it's really cool and it's fancy [TS]

  and you know just you just crank up the [TS]

  price and you know and sell people $100 [TS]

  case and 130 dollar charging pad and [TS]

  just it's this why they make all the [TS]

  money they're not dumb and we we are [TS]

  willing to pay for it so I can't a canny [TS]

  unlike the $10 thing which is I'm mad at [TS]

  the carriers I can't even be mad about [TS]

  this because I'm like the carrier's [TS]

  Apple has products that people want and [TS]

  I want them and we're willing to pay for [TS]

  them and if we can't pay for them we [TS]

  will buy the lesser ones because they're [TS]

  still pretty cool yeah but we have one [TS]

  more thing gentlemen pretty appropriate [TS]

  use I feel like [TS]

  they save it III don't I don't say I [TS]

  don't think they should have retired it [TS]

  I think it's fine for them can you use [TS]

  it I think it is a homage and honor and [TS]

  they do say over for the important ones [TS]

  and this was this is an important one [TS]

  mm-hmm I agree I agree I think it's it [TS]

  is worth like if they're allowed to use [TS]

  it if they use it sparingly and [TS]

  appropriately and so far they have yeah [TS]

  yeah I agree the iPhone 10 which I did [TS]

  call X earlier deliberately because I [TS]

  still think it should be called X I will [TS]

  not call it the iPhone X anymore but my [TS]

  point earlier was that I was just [TS]

  waiting for this iPhone X to show up and [TS]

  then sure enough we are immediately told [TS]

  no no it is not the iPhone X wait were [TS]

  you reading it were you in the Gruber [TS]

  camp or you thought they were actually [TS]

  gonna pronounce that X is a 10 that X is [TS]

  rather so we did all the strings from [TS]

  the firmware and you know that's the [TS]

  problem with all of us having read it [TS]

  before anyone ever said it we've all [TS]

  read it in the leak right and there's no [TS]

  pronunciation guide in the leak right if [TS]

  the first time we had ever experiences [TS]

  was on stage I think there would have [TS]

  been a fighting chance [TS]

  like not a big chance honestly but but a [TS]

  a better chance that we would all be [TS]

  saying it internally in our minds as 10 [TS]

  but now we had like a week or two of [TS]

  saying it in our head as X and then they [TS]

  come out and say 10 and you know if I [TS]

  had to bet I would have bet against [TS]

  Gruber I would you know I spent several [TS]

  years opening all my Mac OS 10 reviews [TS]

  by saying and by the way this is another [TS]

  reminder the X is pronounced n because [TS]

  no one knew what that Mac OS X was right [TS]

  so I had to say hey you're reading your [TS]

  view right up there there's an X I know [TS]

  you're probably reading this but just so [TS]

  you know it's 10 didn't work people [TS]

  still call it Excel you can do couldn't [TS]

  stop them from calling it an iTouch [TS]

  you're not gonna stop people calling [TS]

  this iPhone X or I watch yeah no I will [TS]

  continue I will try to do 10 oh no no [TS]

  all kidding aside I will too I when I [TS]

  was saying it earlier was in the mindset [TS]

  of you know 20 minutes earlier in the [TS]

  keynote I expected to see the iPhone X [TS]

  but now now we know it's a iPhone 10 and [TS]

  if I slip up from now on don't let me [TS]

  tell you it was deliberate because it [TS]

  isn't but earlier that was deliberate [TS]

  you know like similar like when they [TS]

  when they released [TS]

  one of the s mods I believe it was the [TS]

  5s and they gave it a lowercase s and it [TS]

  just looked the iPhone 5s and nobody [TS]

  liked immediately it even like in the [TS]

  initial reviews of it everyone Kitsch [TS]

  capitalized the s because it was really [TS]

  weird without it so like everyone just [TS]

  went against Apple's wishes and [TS]

  eventually I think Apple just kind of [TS]

  gave up and and you know it got [TS]

  normalized everywhere as capital S I [TS]

  think this is the kind of thing where [TS]

  like I have a feeling a lot of people [TS]

  are going to call this the iPhone X no [TS]

  matter what no matter how Apple says it [TS]

  this is gonna be the iPhone X to most [TS]

  people and we're gonna have to deal with [TS]

  that we're going to be ok with that [TS]

  because that's that's how it's gonna be [TS]

  that like calling it 10 like yes there [TS]

  is that history with Mac OS 10 which [TS]

  everybody screwed up but that that was [TS]

  such a smaller scale than this like yep [TS]

  the iPhone is so much bigger than the [TS]

  Mac ever was or will be that you know [TS]

  this is where most people who are gonna [TS]

  be calling it the iPhone X are probably [TS]

  not Mac owners I think see if the first [TS]

  time you hear the name of it is it an [TS]

  Apple store the Apple people are gonna [TS]

  say 10 and you don't even know that it's [TS]

  an X if the first time you see it is an [TS]

  ad on TV maybe you'll start saying X so [TS]

  most people aren't reading about this [TS]

  you know in reviews like that's [TS]

  percentage-wise I think the breakdown [TS]

  will be about the same it's just that [TS]

  the numbers are bigger I mean most [TS]

  people we shouldn't be calling it the [TS]

  new iPhone we had to be reminded by a [TS]

  listener MT Walker I had to be reminded [TS]

  anyway that we had a show episode 172 [TS]

  the title of which was iPhone space [TS]

  capital X do you remember that show no [TS]

  should click the link in the show notes [TS]

  and here are very much as discussion yes [TS]

  at 58 minutes and 6 seconds into episode [TS]

  172 we will put the link that's in the [TS]

  show notes so we have a discussion where [TS]

  we jokingly say that the next iPhone [TS]

  should be 10 but it should be an X like [TS]

  a Roman numeral well so and so here's [TS]

  here's the problem with this like if [TS]

  this was the only iPhone released this [TS]

  year they could plausibly just call next [TS]

  year's 11 and be fine with it or move on [TS]

  this one does not go to 11 so yeah so [TS]

  here's the problem they have two iPhones [TS]

  that they release that are very similar [TS]

  in many of the specs [TS]

  one of which is called eight and one of [TS]

  it is called 10 [TS]

  so similar to the watch who watched [TS]

  series 1 versus series 3 [TS]

  this makes the 8 seem older than it [TS]

  really is it really makes it hard to [TS]

  talk about these phones that we can't [TS]

  just say like oh it's the 8 family or [TS]

  whatever else or like so it it makes [TS]

  there appear to be much more of a [TS]

  difference than there really is that [TS]

  also is going to age badly if you start [TS]

  thinking about what might they do in the [TS]

  next couple years for the product naming [TS]

  like what's gonna what we're gonna be [TS]

  the phone's next year 9 and 11 or like [TS]

  this naming scheme like this they're [TS]

  gonna have to like mess up the names [TS]

  again next year and it hurts their [TS]

  message this year of trying to make a [TS]

  lot of people still want to buy the [TS]

  eighth's because it makes them sound [TS]

  even older than they are that's why [TS]

  people thought they were they're all [TS]

  gonna be called 8 but I think Apple's [TS]

  willing to eat that because most people [TS]

  will shop based on the product not the [TS]

  name right and and I think they have a [TS]

  plan in kind of the same way that when [TS]

  they went mac OS mac mac OS 7.6 and then [TS]

  you know eventually mac OS 8 which [TS]

  wasn't Copland even though it stole the [TS]

  name and then they did Mac OS 9 and they [TS]

  did Mac OS 10 with a Roman numeral and [TS]

  that Roman numeral did not ever change [TS]

  eventually just went away and now we're [TS]

  just back to plain old mac OS but we had [TS]

  a Mac OS 10 with names and version [TS]

  numbers year after year of the year of [TS]

  Mac OS 10 I've someone being reminded [TS]

  again by you someone sent me a link to [TS]

  my five years of OS 10 review at ARS [TS]

  technica and I mentioned starting the [TS]

  reviews with the section saying what is [TS]

  mac OS 10 so because people didn't know [TS]

  what it was and the pronunciation tips [TS]

  and I noted that even Steve Jobs had [TS]

  said X instead of 10 on stage like [TS]

  because you know he's human being and I [TS]

  also know that he said PowerBook instead [TS]

  of MacBook because MacBook is a gross [TS]

  name and he knows it too but it is a [TS]

  difficult name but it is a system that [TS]

  has been proven to work you just don't [TS]

  increase the number you'd never go to 11 [TS]

  yes you just do the iPhone 10 and this [TS]

  iPhone 10 like they didn't lean on this [TS]

  as much as I thought they would but it [TS]

  is like to better than the a [TS]

  right it's they didn't say oh and we [TS]

  skipped the nine and it's like living in [TS]

  the future and so on and suffer but [TS]

  that's the message that this is not just [TS]

  one better than the eight it's two [TS]

  better than the eight it is in the next [TS]

  generation of product they did say this [TS]

  is the in the same way the MacBook Air [TS]

  was the future of the laptop this is the [TS]

  future of phones and it seems clear to [TS]

  me it fast forward a couple of years [TS]

  they'll all be iPhone tens like they'll [TS]

  all be like this phone right the notched [TS]

  edge screen the physical design and I [TS]

  don't think they're going to change the [TS]

  10 or if they are they'll just drop it [TS]

  entirely and the whole bike this is what [TS]

  all future phones will look like [TS]

  eventually not this year because the [TS]

  eights look like this like within a [TS]

  couple of years as these things go down [TS]

  market they're they're gonna move this [TS]

  this design down market because they [TS]

  said it themselves this is the future of [TS]

  the phone and they have a name because [TS]

  it uses a letter not a number and [TS]

  because people don't know how Roman [TS]

  numerals work after a certain point I [TS]

  don't think there's a temptation to go [TS]

  Super Bowl lmv excise you know there's [TS]

  no there's no temptation to do that so [TS]

  they either just keep the capital letter [TS]

  X or they just drop it entire length of [TS]

  it in Mac OS but it is a it's an [TS]

  extensible naming scheme just about the [TS]

  time when the numbers are about to get [TS]

  unwieldy young iPhones right yeah that [TS]

  makes sense but the other thing to [TS]

  consider though is that so and this is [TS]

  you know one of the weirdnesses about [TS]

  that the line is now bifurcated that as [TS]

  you think about how the name scale don't [TS]

  assume that the bifurcation of the line [TS]

  into the regular phone at the regular [TS]

  prices plus 50 bucks and that the end [TS]

  the new phone that's $300 more or [TS]

  whatever that's gonna keep being there [TS]

  they're not gonna sell a phone for $1200 [TS]

  massively this year and have a huge hit [TS]

  hit rate with that and then next year [TS]

  say let's make it cheaper there's no way [TS]

  that's going to happen that once they [TS]

  get used to selling phones at these two [TS]

  different price points and selling a ton [TS]

  of the higher one they're not going to [TS]

  give up that profit in the future but [TS]

  they're also not gonna want to give up [TS]

  the market share of having the slightly [TS]

  less expensive ones also [TS]

  Linna but at the base level so they're [TS]

  going to keep having two lines for a [TS]

  long time they're all gonna look like [TS]

  that they're just going to be three [TS]

  phones three sizes we not so we in [TS]

  freakin huge Austin Powers [TS]

  that was so now right maybe it was [TS]

  Austin Powers it's Mike Meyers Mike [TS]

  Meyers Mike Meyer is doing is a [TS]

  impression of an Irish gentleman sitting [TS]

  or in a Scottish Scottish did you know [TS]

  did you know John that if it's not [TS]

  Scottish it's crap yes anyway whole [TS]

  point is yeah like they're they're gonna [TS]

  they're like the diversification of the [TS]

  iPhone line has not recon tracted [TS]

  they've only gone more we've got the SE [TS]

  hanging out down there which is kind of [TS]

  hanging out where the 5c was and we got [TS]

  the little phone the big phone that you [TS]

  know the 6 and the 6 plus and now we [TS]

  have this kind of in-between e size and [TS]

  price range going down mark it with the [TS]

  SC which is now like 350 or something [TS]

  like the cheapest iPhone that has ever [TS]

  been in terms of just what the price is [TS]

  right and the most expensive one they're [TS]

  not going to give up that range [TS]

  I'm just saying tech wise right what [TS]

  distinguishes the 10 now is that it's [TS]

  got the edge to edge screen it's got the [TS]

  notch you know it's it doesn't have a [TS]

  home button like it is a new phone [TS]

  design and Apple said explicitly this is [TS]

  the future of the smartphone so within I [TS]

  think a couple years to three years the [TS]

  whole they're gonna come a September [TS]

  event and all three or four depending I [TS]

  know how they do with daily deal with [TS]

  the SE all three or four new phones are [TS]

  gonna be not bearing edge to edge non [TS]

  home button having things one of them is [TS]

  going to be 1300 bucks right and one of [TS]

  them is gonna be whatever the cheapest [TS]

  one here is 400 to 500 or whatever but [TS]

  that's what I mean and once they all [TS]

  start being edge attention on the home [TS]

  button not bearing watch the moves ease [TS]

  you can name them as a family you can [TS]

  mark them as a family it is a family [TS]

  that spans the range and it will be more [TS]

  cohesive than it is now where they show [TS]

  the family you've got the se design and [TS]

  then the the 6s and seven and eight and [TS]

  then you've got the the 10 it's a little [TS]

  bit of a motley crew but we're in [TS]

  transition we're in transition in the [TS]

  same way we were when we were [TS]

  transitioning to retina we were [TS]

  transitioning to the touch ID but you [TS]

  thing things will flow downwards and I [TS]

  have I have some confidence that their [TS]

  product line will be much more cohere in [TS]

  a few more years even if their names are [TS]

  necessarily because let's be honest that [TS]

  ball is a little bit weird with the [TS]

  names there's a possibility for a [TS]

  brighter future for naming but apples [TS]

  really good at screwing it up so I don't [TS]

  put anything past them I've said this is [TS]

  the new iPhone one year they're gonna [TS]

  drop the ten and just they're all gonna [TS]

  be the new iPhone and we're not gonna [TS]

  have any way to talk about the who knows [TS]

  but uh I'm sure I'll be fine so we knew [TS]

  a lot about this phone we didn't really [TS]

  acknowledge tonight that there was a [TS]

  tremendous leak of the iOS 11 GM [TS]

  specifically for this phone among other [TS]

  things and Steve in between the last [TS]

  show and now the leaks came so fast that [TS]

  we on our regular weekly schedule we [TS]

  missed an entire gigantically so we knew [TS]

  a lot of this we we certainly didn't [TS]

  know everything we didn't know that they [TS]

  were gonna call this OLED display super [TS]

  Retina it's you know per some important [TS]

  things we didn't know on that point of [TS]

  like us not knowing everything I think [TS]

  we knew the most about this Apple event [TS]

  and I've ever known about any Apple [TS]

  event we had we had mock-ups of this [TS]

  phone that are indistinguishable on [TS]

  video from the actual real thing [TS]

  probably down to the millimeter perfect [TS]

  right we knew so much about the software [TS]

  from the software leaked which has never [TS]

  happened before now that I'm you know [TS]

  like like I think a little bit about [TS]

  what would have been like in the era [TS]

  when people didn't pay attention to [TS]

  Apple and Apple didn't accidentally leak [TS]

  things and we saw the iPhone intro and [TS]

  the eight came out we were like oh the [TS]

  eights are okay they're pretty good and [TS]

  then out of nowhere came this one more [TS]

  thing and it was this song we would have [TS]

  this show would have been 900 hours long [TS]

  just about the 10 but luckily we had [TS]

  like talking about this talk about the [TS]

  phone at every single thing was even the [TS]

  leak even the late-breaking gurmann [TS]

  leaked about the swipe up for home [TS]

  button and all that stuff even though it [TS]

  was phrased and kind of a wishy-washy [TS]

  way it's pretty much on the money that's [TS]

  what was there right yeah [TS]

  so we knew so much this is the new [TS]

  high-water mark for how much can you [TS]

  know about an Apple event before it [TS]

  happens oh yeah we do the Apple TV 4k [TS]

  deals we knew that we had a picture of [TS]

  the watch over the weekend from the [TS]

  software yeah it's a picture of the red [TS]

  dot with the LT you watch like [TS]

  the new air pods right we had we have a [TS]

  queue the wayside efface yeah it was you [TS]

  know so this it's it's a shame and Apple [TS]

  will work on it but honestly it's really [TS]

  fighting against the tide here like for [TS]

  products this popular for our a company [TS]

  for so many people who are so motivated [TS]

  to find out this information it is a [TS]

  really Herculean task to keep anything [TS]

  secret so that's why we should all [TS]

  concentrate entirely on the Mac Pro but [TS]

  no one will care enough about the leak [TS]

  and we will all be totally surprised [TS]

  once again the Mac Pro wins anyway I was [TS]

  sorry I interrupt you it's good you're [TS]

  gone I can't see it back to the phone I [TS]

  just want a contestant the narrative [TS]

  that that we didn't know much about this [TS]

  we knew the most we have ever known yeah [TS]

  yeah we it was somewhat disappointing in [TS]

  that regard because we did know so much [TS]

  but there were certainly some things [TS]

  that we that we didn't know and so they [TS]

  pitched the super Etna displays being [TS]

  brighter with white colour and better [TS]

  colour accuracy and so on and so forth [TS]

  still is 3d touch a lot of people i saw [TS]

  on twitter anyway asking wait what [TS]

  happened to 3d touch they never really [TS]

  talked about it i'm actually looking at [TS]

  the keynote right now and there's a [TS]

  slide this isn't right on it and they [TS]

  said it's now built into the display i [TS]

  guess that's just like a you know a [TS]

  construction detail about where it is [TS]

  mechanically but yeah anyway it's still [TS]

  there yeah yep so now before we get into [TS]

  face ID which we'll talk about [TS]

  momentarily the home button is indeed [TS]

  gone there's been a lot of back and [TS]

  forth as to whether or not the home [TS]

  button would be gone it is gone well I [TS]

  guess not ever after the leak but until [TS]

  the leak there was a lot of [TS]

  back-and-forth about the home button to [TS]

  get back to the home screen to get back [TS]

  to springboard you just swipe up from [TS]

  the bottom there's a little notch a [TS]

  little grabber handle if you will not a [TS]

  physical one mind you and a software one [TS]

  at the bottom of the screen generally [TS]

  speaking that you grab and slide up I [TS]

  noticed that when I might've been I [TS]

  think was an iOS 11 beta they got rid of [TS]

  the force press on the left edge of the [TS]

  screen to multitask and I saw a few [TS]

  people who [TS]

  worked up about that and now as it turns [TS]

  out you just swipe not even force press [TS]

  I don't believe but just swipe the [TS]

  little the little knuckle at the bottom [TS]

  that represents the like home grabby [TS]

  thing what is the right term for this [TS]

  I'm failing all over the place [TS]

  like a drag handle let's call it a [TS]

  gripper it's not a question they're [TS]

  wearing grips a drag indicator a dragon [TS]

  whatever a gripper let's go with [TS]

  grippers so you if you swipe laterally [TS]

  on the gripper you can just swipe [TS]

  between apps if you go halfway up you [TS]

  can get into multitasking if you go the [TS]

  whole way up like I said you're going [TS]

  back home to get to Notification Center [TS]

  versus control center it depends on [TS]

  where you're swiping from the top which [TS]

  I'm not a tremendous fan of I don't [TS]

  think that's going to be I think this [TS]

  sounds like there so yeah so they you [TS]

  you basically like to eat so now the top [TS]

  has those two ears on the each side of [TS]

  the notch you basically pull down on the [TS]

  left ear from the notification center [TS]

  now you pull down the right ear for [TS]

  control center the right ear is control [TS]

  center everything else is notifications [TS]

  including the middle so if you pull down [TS]

  from the middle like you normally do but [TS]

  so basically this now pushed control [TS]

  center in the hardest to reach corner of [TS]

  the phone if you hold your phone your [TS]

  left hand oh yeah this is bad hi this is [TS]

  totally bad for people for lefties I'd [TS]

  totally admit that this it's bad for [TS]

  everybody because reaching the top [TS]

  corners it's already hard for almost [TS]

  anybody the way the way I hold the way I [TS]

  hold my phone I think I don't have to [TS]

  see this is the thing about the phone we [TS]

  can all speculate what its gonna be like [TS]

  but as everyone who's designing software [TS]

  for it has said it's really difficult to [TS]

  do anything until you physically get one [TS]

  of these in your hand I have to say that [TS]

  I was super doubtful cautious worried [TS]

  about based on the rumor but seeing them [TS]

  use the home swipey thing I started to [TS]

  believe I started to believe two things [TS]

  one that the home swiping thing could be [TS]

  a thing I can get used to I'm not sure [TS]

  about control center I will have to like [TS]

  I'm holding my phone now trying to see [TS]

  can I get to that corner is it gonna be [TS]

  I don't know I'm not quite sure what the [TS]

  deal is there but I bought some options [TS]

  but the home swiping things certainly [TS]

  that is something that we're gonna use [TS]

  all the time and I feel like that's [TS]

  gonna be pulled off and the second thing [TS]

  is I think this phone [TS]

  that iPhone 10 and the presentation of [TS]

  it worked it's magic on me at least to [TS]

  the point where I even just started [TS]

  thinking about my phone which has a [TS]

  section of the bottom which is not a [TS]

  screen and the only thing in that is a [TS]

  giant circle that I press to do [TS]

  something and it seems barbaric there's [TS]

  a section of like that that is just like [TS]

  this blank area of my phone with a with [TS]

  a button on it and even it's not like a [TS]

  button that moves anymore it is still [TS]

  like a button it's like what is that [TS]

  like a button it's like what is that [TS]

  it's like it's like when you had to [TS]

  connect the trackballs to PC laptops on [TS]

  the side but those little hooks right [TS]

  like Mac said Mac side trackballs [TS]

  built-in where the trackpad is now like [TS]

  underneath the keyboard and PCs laptops [TS]

  were then made where the entire bottom [TS]

  part was keyboard from front to back so [TS]

  they had no place to put a trackpad so [TS]

  you could clip it on the side and now I [TS]

  look at my phone I'm like this has this [TS]

  weird dead area appended to it where we [TS]

  have to put like a physical button it's [TS]

  like steam-powered or something and it's [TS]

  just barbaric with the whole thing [TS]

  should be screened you know I don't know [TS]

  maybe the screen will be terrible maybe [TS]

  I'll hate the gestures maybe I'll long [TS]

  for the button setting a side face ID [TS]

  just in terms of like what it's like to [TS]

  go back home or to activate multitasking [TS]

  or whatever but I came away from that [TS]

  keynote a pretty big believer in the [TS]

  correctness of the whole front of the [TS]

  phone being a screen and believing that [TS]

  pull up from the bottom or some kind of [TS]

  thing that is like I dedicate an entire [TS]

  edge of the screen to important common [TS]

  actions is better and per choirs less [TS]

  precision than finding that little [TS]

  button again setting aside touch ID [TS]

  setting inside face I'd be just the part [TS]

  of like I'm using the home button to go [TS]

  home and do all the stuff I I was pretty [TS]

  convinced I I went into this being [TS]

  skeptical that if I was gonna buy a [TS]

  phone which I'm not this year whether or [TS]

  not I would get the fancy edge-to-edge [TS]

  one and I came out of it saying if I was [TS]

  buying a phone this year 100% I would [TS]

  get that one because I just I need to [TS]

  try that and I am now optimistic that [TS]

  that they're right about the right about [TS]

  this future that they're right about the [TS]

  fact that all screen is the way to go [TS]

  and we would look back on these phones [TS]

  that had these dead sections above and [TS]

  below that warrant screen and then they [TS]

  will seem messed up now for the record I [TS]

  am all-in on the swipe up home gesture [TS]

  thing I think that's gonna be great I [TS]

  really honestly do I think that's gonna [TS]

  be way more convenient and it's gonna be [TS]

  very natural very fast what I just don't [TS]

  entirely love is having to be more [TS]

  precise to get to Notification Center [TS]

  versus Command Air Control Center and it [TS]

  may end up that it's no big deal at all [TS]

  but I use control center constantly and [TS]

  I use Notification Center frequently and [TS]

  so I'm a little worried again not having [TS]

  tried it that that's gonna be a little [TS]

  bit frustrating but I am totally with [TS]

  you that I am all in on the all screen [TS]

  front I am all in on the on the no home [TS]

  button I am right there with you on that [TS]

  Marco what do you think I'm basically [TS]

  with you Casey like the the swipe home [TS]

  button thing sounds totally fine that [TS]

  that seems sensible to me like you know [TS]

  if you're gonna get rid of the home [TS]

  button that seems like a pretty okay way [TS]

  to handle it having to pull down on the [TS]

  right ear to get to Control Center and I [TS]

  think that's a very hard place to reach [TS]

  no matter which hand you're holding your [TS]

  phone and especially because this phone [TS]

  is now taller than the seven so that's I [TS]

  think that's going to be a problem for a [TS]

  lot of people also keep in mind when [TS]

  you're making size comparisons which [TS]

  I'll get to in a minute I have a lot to [TS]

  say about this about the screen but keep [TS]

  in mind that now because you aren't [TS]

  having that top and bottom chin if [TS]

  you're thinking about whether certain [TS]

  parts of the screen are gonna be [TS]

  reachable for you keep in mind that [TS]

  you're actually gonna have to reach [TS]

  higher on this one because you're [TS]

  reaching into the area that used to be [TS]

  the earpiece bar you know at the [TS]

  forehead area so that's gonna be a hard [TS]

  place to reach maybe one way to solve [TS]

  this I haven't played with the software [TS]

  like in the in the simulator yet so [TS]

  maybe maybe they can do this maybe [TS]

  there's some reason why they can't but [TS]

  maybe a shortcut to control center could [TS]

  be if you do the home gesture swipe up [TS]

  when you are already at the home screen [TS]

  maybe you can open up control center I [TS]

  know that's not perfect but that I don't [TS]

  know having to pull down from that right [TS]

  ear area that seems like it's gonna be [TS]

  really hard to reach for something that [TS]

  people not only frequently use but [TS]

  frequently use when they're one-handed [TS]

  so that's that that seems like something [TS]