246: I Just Want My Stories
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oh god I can't imagine have to put a key
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in a steering column Oh grow like an
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animal it's fun twisting twisting
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twisting the key is fun yeah
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John how do you live man get in foot
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down the clutch foot on the brake twist
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the key that motion is still you know
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it's the thing you know it's even better
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than that
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get in push the gas yeah yeah I'm sure
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Jeff loves it when you just get out of
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her car and leave it rolling down the
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Drive running and unlocked all the
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windows open air conditioning on radio
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blaring you're probably serious I bet
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this is happen at least once I I have
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not left it like in year rolling but I
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have left his car running and unlocked
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[Laughter]
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all right so let's let's start the show
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in we'll start with some neutral
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follow-up apparently people pay
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attention to racing cars and people pay
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attention to Formula One I'm not really
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clear why and apparently pleaseplease
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right Marco
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apparently ever pretty much every racing
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car has its paddles on the wheel
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I was lamenting last week that the Alfa
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Romeo had its paddles on the column
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which I've heard other like car
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reviewers and in people like that say oh
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it always has to be on the column but I
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don't really understand why cuz I didn't
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like it that way and I and I had at the
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same time a BMW loner and f30 loner and
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that had the the paddles on the on the
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wheel and I much preferred that so
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anyway so a lot of people wrote in to
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say pretty much every racing car has the
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paddles on the wheel you were right
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that's where it should be and somebody
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and I don't I don't remember who this
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was I apologize but somebody said to me
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and this is just a theory but I mean it
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makes sense to me maybe it's less of a
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big deal for racecar drivers because
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their wheels don't typically do like an
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entire revolution if you think about it
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they're typically you know doing maybe a
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30 or 60 or maybe a 90-degree turn but
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but I would assume not often not much
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more than that if I'm wrong I don't
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really care I was just just a thought
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exercise so no big deal but I just
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thought I'd cover that really quickly I
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responses related this were due to me
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musing about what f1 cars might be
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knowing nothing about f1 and I had a
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brain fart there that was my bad I was
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like oh f1 cars they don't they don't
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even use pedals cuz they got all those
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buttons on the steering wheel and while
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there is a very often a button to shift
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into neutral
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they still use paddles for everything so
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never mind on that I did have to give
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the alpha-male back I was very very sad
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it pulled away in and I wept
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not really but I was sad and now I'm
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back to my my BMW life is rough I tell
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you god I sound like such an intolerable
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piece of crap alright moving on
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let's toad actually it's getting no
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better as it turns out let's talk about
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our iPhone orders and our
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thousand-dollar phones I quit this is
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just going nowhere good so I think one
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of the biggest things that we have
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learned in this entire iPhone 10 cycle
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is that the rumor mill is completely
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full of shit now like it's complete bull
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all of it it's heard out so much of it
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was complete bull yeah
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and we were and we were complicit or at
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least speak for myself I was complicit
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in it because I was I was probably the
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most worried to the three of us about
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not getting a phone until 2020 and I was
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freaking out about it for no reason well
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as well as it turns out spoiler alert
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now we're he's in but but yeah I was
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just as deep in this as anyone else if
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not more so and I don't know I was
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trying to like do a retrospective which
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is a word that you don't really
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understand Marco but John will I was
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trying to have my own little one-man
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retro meeting I believe it's called a
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post-mortem in the parking lot yeah
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exactly right yeah so you do know so
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anyway so I was I was tossing things
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into the parking lot I was as I was
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having my one-person retro and I don't
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really know specifically where this
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notion came from I mean I was one of the
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ones parroting it so I'm guilty I am a
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hundred and fifty percent guilty but
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where did we all get it in our brains
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this is not just the three of us this is
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the Royal us where did all the talking
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heads get it in their brains that it was
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going to be this bad like Meredith
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discomfort the phone the phone is supply
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constrained and people had guesses about
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how many they were going to make and
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stories about parts shortages so that's
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that's what it was it is like oh they
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can't make enough of those 3d dot
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thingies and supposedly they lowered
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their standards for the dot thing used
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to make more of them but then Apple said
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no we didn't do that that's BS I mean at
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this point fast few cycles you have to
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imagine that a lot of those stories
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about apples manufacturing problems and
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blah blah blah are things motivated or
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not planted by competitors but like that
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they're they're motivated stories that
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somebody wants to put that information
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out there to sow doubt into Apple
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situation now they you know they don't
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have enough iPhone tends to go around
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just like they don't have enough of many
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then you have an iPhone you know sevens
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to go around certainly another jet-black
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ladies always shortages all right it's
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very difficult to tell until Apple
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starts reporting numbers exactly how big
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this shortage was but last show oh you
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know we were talking about was will we
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be able to get our phones forget about
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how many Apple cells and so and so
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although we did touching that briefly
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and but everything was just estimates
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like that one newspaper whatever said
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they it looks like they're gonna have
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four times fewer phones in previous
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years but we'll find out when Apple
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reports how many iPhones did they sell
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between launch and the end of the year
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although they have a fiscal year I don't
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know how this all works but anyway we'll
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find out and it could be that the
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numbers are dead-on really they sold 1/4
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as many as they did last year but that's
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not what we're talking about here what
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we're talking about here is we were all
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staying up to 3m to otter phones and
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some of us were very very pessimistic
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about getting a phone anytime soon so
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how did it go for everybody assuming we
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all stayed up I think it's pretty safe
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to say that Marco and I did and since
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I've got the mic I will say that I
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stayed up my experience was slightly
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worse than the watch than the LTE watch
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my experience with the LTE watch was
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stunningly good it was the the Apple
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Store app was live at 301 or something
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like that I was in and out in no time in
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this in this instance it was typical
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Apple which is to say five to ten
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minutes late now in the defense of Apple
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maybe that's a aggregation issue or
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something to do with CD enzyme now
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side of my my comfort zone but one way
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or another it was like 305 ish that
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everything woke up I did use the Apple
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store app and surprisingly I heard a
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fair bit of reports from like Twitter
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and whatnot that the Apple store app was
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not the pretty much flawless experience
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for everyone that it had been for the
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last few years I had a few people say
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that they actually had better lock on on
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the website which is stunning because
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anytime I've tried that it's been a
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disaster but anyway about 3:05 I ordered
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my phone and then I I rolled over and
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ordered Aaron's phone and got both of
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them and they should be here Friday so
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it worked out really really well for me
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to a degree that I did not expect I did
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choose to ship to home I was thinking
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about doing a store pickup which I've
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never done before and I know would get
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me my phone earlier in the day because
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typically EPS doesn't get to us until
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like 5:00 or 6:00 at night on iPhone day
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but I was scared that just going through
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that whole process especially when I'm
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unfamiliar with it would would slow me
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down too much
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and I would lose my chance so both of
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them will be delivered to the house
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sometime Friday so I'm working from home
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Friday if you happen to be listening to
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this from my job I will be here I will
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be here at the house making sure that I
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know I'm sick Marco how did how did it
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fare for you pretty similar I used the
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app as usual the app didn't come up for
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me until like you know 3:05 or 306 like
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it was wait and like I was in some
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slacks where like some people are
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already completing the entire orders and
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reporting back what their dates were
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when they completed the order before my
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store was even up mmm but that happens
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all the time I mean the Apple ordering
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process with the iPhones has gotten
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really really good with just that one
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exception the only part about it that
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really feels unfair is that there's a
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huge variance in when people's stores
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come up and it could be like 15 minutes
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apart like it's a big variance and so
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some people said they saw the store like
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at 2:58 so and some people didn't see
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the store until 3:10 and like it's a
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huge range usually I fall on the on the
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worst side of this rings like usually
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for me it's it's somewhere around like
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five five or six minutes after the hour
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and you can try like alternating between
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and Wi-Fi to be on different networks
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some people suggested even trying the
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VPN I didn't get that far into it I
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didn't think about it at 3:00 in the
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morning
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surprisingly I don't but like you know
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the it just seems like it's a total
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crapshoot when your store will come up
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and that makes a pretty big difference
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in whether you get one on day one or not
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usually like if you're if yours comes up
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at 3:07 you're probably not getting day
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one delivery on most high-profile
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projects in parks you know the same
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thing happen with the watch you know
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like any kind of high profile through AM
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Apple longs usually this is a problem
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jet black phone same problem you know so
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like the whole rest of the system feels
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very good and very fair and it has
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dramatically improved over the last few
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years and it's just that one piece that
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feels like if you're on the batter that
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it feels like you're getting screwed for
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no reason so I hope Apple can figure out
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a way to improve that you know i I've
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never done anything on their scale
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before but I haves on high scale things
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it is possible to make everything go up
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at you know and almost exactly the same
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time like that is a thing that can
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happen on the internet it's not easy but
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it's pop so like if they prioritize that
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maybe they don't realize how annoying
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00:10:00
◼
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this is but I hope someone I hope
[TS]
00:10:03
◼
►
whoever at Apple cares a lot about these
[TS]
00:10:04
◼
►
things about getting these right about
[TS]
00:10:06
◼
►
building in systems like the thing where
[TS]
00:10:08
◼
►
if it can't kind of the carrier it like
[TS]
00:10:10
◼
►
reserves it for you and emails you again
[TS]
00:10:11
◼
►
like tomorrow like a lot of thought has
[TS]
00:10:14
◼
►
gone into that system and for the most
[TS]
00:10:16
◼
►
part it's great and there's just this
[TS]
00:10:17
◼
►
one big glaring problem with it that I
[TS]
00:10:20
◼
►
hope they can figure out a way to fix or
[TS]
00:10:21
◼
►
at least let's reduce that variance and
[TS]
00:10:24
◼
►
CDN availability so that like maybe
[TS]
00:10:26
◼
►
every one store comes up in the same one
[TS]
00:10:27
◼
►
minute instead of the same 15 minutes
[TS]
00:10:29
◼
►
that's the only thing about the system
[TS]
00:10:30
◼
►
that feels unfair a lot of its
[TS]
00:10:32
◼
►
competitive a lot of its cutthroat but
[TS]
00:10:34
◼
►
all of it feels fair except that yeah I
[TS]
00:10:37
◼
►
would agree with that I can't think of a
[TS]
00:10:40
◼
►
any particular way that they could do
[TS]
00:10:43
◼
►
better with it I mean I guess maybe a
[TS]
00:10:47
◼
►
lottery but I think just like we
[TS]
00:10:50
◼
►
lamented when when wEDC went to a
[TS]
00:10:52
◼
►
lottery I think there's something to be
[TS]
00:10:54
◼
►
said for having the dedication to wake
[TS]
00:10:58
◼
►
up at 3:00 in the morning if you're on
[TS]
00:10:59
◼
►
the East Coast to actually in
[TS]
00:11:00
◼
►
sure that you get one you know initially
[TS]
00:11:02
◼
►
in the same way it rewarded you WDC
[TS]
00:11:05
◼
►
rewarded the people who had like seven
[TS]
00:11:07
◼
►
different notification strategies in
[TS]
00:11:09
◼
►
order to know when tickets went on sale
[TS]
00:11:11
◼
►
and and maybe maybe a more fair answer
[TS]
00:11:14
◼
►
would be a lottery but in if not that I
[TS]
00:11:16
◼
►
think you're right that this is as fair
[TS]
00:11:18
◼
►
as it can get with the CDN propagation
[TS]
00:11:21
◼
►
issues notwithstanding and and the thing
[TS]
00:11:23
◼
►
is like a lottery like a few blows you
[TS]
00:11:25
◼
►
guys to that I think there it's such a
[TS]
00:11:27
◼
►
more complicated thing than WC tickets
[TS]
00:11:29
◼
►
like first of all you're talking about
[TS]
00:11:30
◼
►
like allocating five thousand conference
[TS]
00:11:33
◼
►
tickets versus ten million phones
[TS]
00:11:35
◼
►
there's a pretty big difference in scale
[TS]
00:11:37
◼
►
yeah and and of course the phones are
[TS]
00:11:39
◼
►
tied to carrier things and have to be
[TS]
00:11:41
◼
►
checked out with carrier they're like so
[TS]
00:11:42
◼
►
the phones are way more complicated than
[TS]
00:11:44
◼
►
WTC and there's way more of them so the
[TS]
00:11:47
◼
►
same system doesn't necessarily apply
[TS]
00:11:49
◼
►
again I think I did insist may have I
[TS]
00:11:51
◼
►
agree with you I think it's fine they
[TS]
00:11:52
◼
►
just need to fix that one thing anyway
[TS]
00:11:54
◼
►
so all that being said I did wake up at
[TS]
00:11:57
◼
►
three in the morning I did place an
[TS]
00:11:59
◼
►
order successfully for my iPhone ten on
[TS]
00:12:01
◼
►
day one delivery I didn't do store pick
[TS]
00:12:03
◼
►
up just a delivery store pick up is fine
[TS]
00:12:06
◼
►
but you still have to wait in such a
[TS]
00:12:08
◼
►
long line for pickup on day one like if
[TS]
00:12:11
◼
►
if you're not day one and you do pick up
[TS]
00:12:13
◼
►
at the store it's much faster you know
[TS]
00:12:14
◼
►
there's basically no line or a very
[TS]
00:12:16
◼
►
short one but on day one you're waiting
[TS]
00:12:18
◼
►
on line just like everyone else you're
[TS]
00:12:20
◼
►
just waiting on like a different roped
[TS]
00:12:21
◼
►
off section of the line they if you if
[TS]
00:12:23
◼
►
you have reservation but you're still
[TS]
00:12:25
◼
►
gonna be there for like two hours yeah
[TS]
00:12:26
◼
►
so I'm looking forward to anyway just to
[TS]
00:12:29
◼
►
conclude the rumor mill thing before we
[TS]
00:12:30
◼
►
leave this topic in general the rumor
[TS]
00:12:32
◼
►
mill has gotten so much wrong since
[TS]
00:12:36
◼
►
about a year ago or so when there was a
[TS]
00:12:40
◼
►
rumor going around that one of Mark
[TS]
00:12:42
◼
►
durman's big sources was like escorted
[TS]
00:12:44
◼
►
out of campus very publicly I don't know
[TS]
00:12:47
◼
►
if that was true or not
[TS]
00:12:48
◼
►
but it certainly does seem like there's
[TS]
00:12:51
◼
►
not a lot of not a lot of leaks out of
[TS]
00:12:53
◼
►
Apple anymore and the by far the most
[TS]
00:12:57
◼
►
credible information we got about the
[TS]
00:12:59
◼
►
iPhone 10 leaked out of Apple itself you
[TS]
00:13:02
◼
►
know in in there too software of leaks
[TS]
00:13:04
◼
►
it didn't leak out of anywhere else like
[TS]
00:13:06
◼
►
the the rumor mill was basically you
[TS]
00:13:10
◼
►
know empty they all they were doing for
[TS]
00:13:12
◼
►
the most part was reporting on what
[TS]
00:13:13
◼
►
Apple accidentally
[TS]
00:13:15
◼
►
almost everything else they've reported
[TS]
00:13:17
◼
►
ended up being BS like now you know as
[TS]
00:13:19
◼
►
we're getting more information about the
[TS]
00:13:22
◼
►
phone people are using the foam we're
[TS]
00:13:23
◼
►
hearing more from Apple executives like
[TS]
00:13:25
◼
►
on the record stories and stuff it
[TS]
00:13:27
◼
►
certainly seems like the entire like
[TS]
00:13:28
◼
►
touch ID under the glass thing was
[TS]
00:13:30
◼
►
completely false that there are now
[TS]
00:13:32
◼
►
multiply Apple executives directly
[TS]
00:13:33
◼
►
stating that in interviews and I'm
[TS]
00:13:35
◼
►
inclined I'm inclined to believe them I
[TS]
00:13:36
◼
►
don't think they would lie about that
[TS]
00:13:38
◼
►
kind of thing I think it you know it
[TS]
00:13:39
◼
►
wouldn't serve a menorah lie about that
[TS]
00:13:40
◼
►
we're now hearing things like you know
[TS]
00:13:42
◼
►
that like the like face ID having issues
[TS]
00:13:45
◼
►
and everything those are probably BS to
[TS]
00:13:47
◼
►
the component thing and having
[TS]
00:13:48
◼
►
adjustments Apple directly called that
[TS]
00:13:50
◼
►
out and deny it which they never do for
[TS]
00:13:53
◼
►
things like that like that's
[TS]
00:13:54
◼
►
unprecedented you know for the most part
[TS]
00:13:56
◼
►
so that also I'm inclined to believe
[TS]
00:13:57
◼
►
because they so rarely ever comment on
[TS]
00:14:00
◼
►
things like that publicly it's like that
[TS]
00:14:02
◼
►
was probably BS it seems like anything
[TS]
00:14:04
◼
►
that was about supply being super short
[TS]
00:14:08
◼
►
was probably BS to because here's the
[TS]
00:14:11
◼
►
thing right now
[TS]
00:14:12
◼
►
so we every one us other podcasters Tech
[TS]
00:14:15
◼
►
Park iPhones the rumor sites we were all
[TS]
00:14:17
◼
►
expecting this to be a massive backorder
[TS]
00:14:20
◼
►
situation we were saying on the show
[TS]
00:14:22
◼
►
like you know 2018 isn't that far away
[TS]
00:14:24
◼
►
we were all saying like we would be
[TS]
00:14:26
◼
►
lucky to get it you know waking up at
[TS]
00:14:29
◼
►
3:00 a.m.
[TS]
00:14:29
◼
►
we'd be lucky to get it by December and
[TS]
00:14:32
◼
►
then you know it won't be too long
[TS]
00:14:34
◼
►
before it's 2018 well guess what right
[TS]
00:14:36
◼
►
now today as we record almost a week
[TS]
00:14:38
◼
►
later the latest estimates say five to
[TS]
00:14:41
◼
►
six weeks
[TS]
00:14:42
◼
►
that's mid-december a week later you can
[TS]
00:14:45
◼
►
still order it and have it come this
[TS]
00:14:46
◼
►
year because then this here's almost
[TS]
00:14:48
◼
►
over it's like that's pretty good so one
[TS]
00:14:52
◼
►
of two things is true either there is
[TS]
00:14:55
◼
►
way less demand for this phone than
[TS]
00:14:57
◼
►
anybody thought which i think is pretty
[TS]
00:14:58
◼
►
unlikely or most of those reports about
[TS]
00:15:02
◼
►
there being incredibly short supplies
[TS]
00:15:04
◼
►
and everything are wrong so and that's
[TS]
00:15:06
◼
►
just adds even more to the pile of
[TS]
00:15:09
◼
►
rumors that were wrong about the iPhone
[TS]
00:15:11
◼
►
10 like we heard so many everything
[TS]
00:15:14
◼
►
about the software we heard was wrong
[TS]
00:15:15
◼
►
like everything about the home indicator
[TS]
00:15:18
◼
►
situation the home gesture that was all
[TS]
00:15:20
◼
►
wrong like we heard so much wrong stuff
[TS]
00:15:23
◼
►
about the iPhone 10 that it really this
[TS]
00:15:27
◼
►
this has been a bad year for the Apple
[TS]
00:15:29
◼
►
rumor game and in some ways to kind of
[TS]
00:15:32
◼
►
like you know good riddance it was
[TS]
00:15:33
◼
►
getting a little bit too good it was
[TS]
00:15:35
◼
►
good it was certainly like a little too
[TS]
00:15:37
◼
►
spoilery on a lot of the new products
[TS]
00:15:39
◼
►
you know I'm saying this here not only
[TS]
00:15:43
◼
►
to call them out but also to kind of
[TS]
00:15:46
◼
►
have to kind of help the world help me
[TS]
00:15:48
◼
►
remind myself when I get caught up in
[TS]
00:15:51
◼
►
talking about these rumors cuz I - like
[TS]
00:15:52
◼
►
you said Casey I - have been totally
[TS]
00:15:54
◼
►
complicit in discussing these rumors as
[TS]
00:15:56
◼
►
if they were almost a sure thing or if
[TS]
00:15:57
◼
►
they were sure thing because for so long
[TS]
00:15:58
◼
►
the rumors were that good like for for
[TS]
00:16:01
◼
►
so long in like the heyday of mark
[TS]
00:16:03
◼
►
Berman like two years ago they actually
[TS]
00:16:06
◼
►
like they were getting every detail of
[TS]
00:16:08
◼
►
every product like it they were nailing
[TS]
00:16:10
◼
►
so much before before the release it was
[TS]
00:16:13
◼
►
it was actually really unfun it was like
[TS]
00:16:16
◼
►
it was kind of fun to be a commentator
[TS]
00:16:17
◼
►
but it was unfun to like watch the
[TS]
00:16:19
◼
►
events and just see them unveil the
[TS]
00:16:21
◼
►
things that you already knew about like
[TS]
00:16:22
◼
►
two months ago in great detail no less
[TS]
00:16:24
◼
►
but we all all of us commentators and
[TS]
00:16:27
◼
►
Apple fans and readers of these sites
[TS]
00:16:30
◼
►
and and followers of the Apple news we
[TS]
00:16:32
◼
►
all have to now readjust from that time
[TS]
00:16:35
◼
►
that now we have to probably assume that
[TS]
00:16:39
◼
►
most of the rumors that we're hearing
[TS]
00:16:40
◼
►
are wrong rather than assuming that
[TS]
00:16:42
◼
►
they're right and then figuring out
[TS]
00:16:44
◼
►
later than some of them are wrong let me
[TS]
00:16:45
◼
►
do the opposite of helping you Mark Owen
[TS]
00:16:47
◼
►
said once again that I generally
[TS]
00:16:49
◼
►
disagree with your assessment that the
[TS]
00:16:50
◼
►
rumor mill was off before apples leaks
[TS]
00:16:53
◼
►
we knew all screen oled phone with face
[TS]
00:16:58
◼
►
ID face ID leaked face ID leaks so early
[TS]
00:17:02
◼
►
before any software leaks and yes there
[TS]
00:17:04
◼
►
were tons of reports about details that
[TS]
00:17:06
◼
►
were wrong and yes apples exec said you
[TS]
00:17:09
◼
►
know we committed to face ID and we
[TS]
00:17:11
◼
►
never really spent any time trying to do
[TS]
00:17:12
◼
►
under the screen or side things and
[TS]
00:17:14
◼
►
stuff like that that's you know that's
[TS]
00:17:15
◼
►
all well and good right but there's
[TS]
00:17:17
◼
►
always a certain amount of noise so even
[TS]
00:17:18
◼
►
before Apple software leaks which were
[TS]
00:17:20
◼
►
massive and gave us huge amounts of
[TS]
00:17:22
◼
►
totally verified real Zee real
[TS]
00:17:24
◼
►
information even before that we knew
[TS]
00:17:27
◼
►
almost everything about this phone what
[TS]
00:17:29
◼
►
it looked like the shape the size down
[TS]
00:17:31
◼
►
to the millimeter the orientation of the
[TS]
00:17:32
◼
►
cameras how many cameras there would be
[TS]
00:17:34
◼
►
the fact that it would be all screen the
[TS]
00:17:35
◼
►
fact that the scream was OLED the fact
[TS]
00:17:36
◼
►
that it would detect your face that's
[TS]
00:17:37
◼
►
how you are unlock it everything else is
[TS]
00:17:39
◼
►
details
[TS]
00:17:40
◼
►
I think the still for these phone
[TS]
00:17:42
◼
►
products it is impossible so far for
[TS]
00:17:45
◼
►
Apple to actually keep anything like
[TS]
00:17:46
◼
►
this secret there was a lot of BS and
[TS]
00:17:49
◼
►
misinformation especially the stories
[TS]
00:17:51
◼
►
and we've said this at the time we were
[TS]
00:17:52
◼
►
discussing them really like apples
[TS]
00:17:54
◼
►
considering like you know using whether
[TS]
00:17:56
◼
►
it's going to have face ID under there
[TS]
00:17:58
◼
►
it was like a month before or it was
[TS]
00:18:00
◼
►
have touch ID on the screen it was like
[TS]
00:18:01
◼
►
a month before the an intro announcement
[TS]
00:18:03
◼
►
it's like they're like displaced in time
[TS]
00:18:05
◼
►
where maybe this was true a year and a
[TS]
00:18:07
◼
►
half ago we're just hearing about it now
[TS]
00:18:09
◼
►
but always the the rumors especially on
[TS]
00:18:11
◼
►
a lot of the rumor sites are phrased as
[TS]
00:18:14
◼
►
if it's happening now and it's
[TS]
00:18:15
◼
►
nonsensical like I mean who was it uh
[TS]
00:18:17
◼
►
Danis is named and rekey Oh what patent
[TS]
00:18:20
◼
►
I don't pronounce his name something
[TS]
00:18:21
◼
►
like that I'm pretty sure you're right
[TS]
00:18:22
◼
►
on the Dan part it's Ritchie oh I think
[TS]
00:18:24
◼
►
yeah some yeah one of apples people was
[TS]
00:18:28
◼
►
it was an oppressed thing and they said
[TS]
00:18:29
◼
►
he said that they had locked the design
[TS]
00:18:31
◼
►
for the iPhone 10 in November that's
[TS]
00:18:33
◼
►
November of last year right now today
[TS]
00:18:38
◼
►
yeah they'd locked it a year ago right
[TS]
00:18:40
◼
►
and yet there were rumors stories like
[TS]
00:18:42
◼
►
two months ago that Apple is debating
[TS]
00:18:44
◼
►
what should do with face ID versus touch
[TS]
00:18:46
◼
►
ID under the screen and know what do you
[TS]
00:18:48
◼
►
know they're not like I mean that we
[TS]
00:18:50
◼
►
said we knew those were BS at the time
[TS]
00:18:52
◼
►
but I still think that the combination
[TS]
00:18:54
◼
►
of the rumor mill knowing so much about
[TS]
00:18:56
◼
►
this phone before any leaks and then the
[TS]
00:18:58
◼
►
leaks basically putting highlighter over
[TS]
00:19:01
◼
►
the details that are right and sort of
[TS]
00:19:03
◼
►
Xing out the ones that are wrong means
[TS]
00:19:05
◼
►
that we still more or less knew what was
[TS]
00:19:07
◼
►
getting introduced and now I'm you know
[TS]
00:19:09
◼
►
one way I kind of like being surprised
[TS]
00:19:11
◼
►
but also kind of like you're in detail
[TS]
00:19:12
◼
►
so I could go either way but just
[TS]
00:19:15
◼
►
because the rumors especially motivated
[TS]
00:19:17
◼
►
rumors like Oh apples having
[TS]
00:19:18
◼
►
manufacturing problems Oh fear
[TS]
00:19:20
◼
►
uncertainty and doubt especially since
[TS]
00:19:22
◼
►
things like that there's reasons for
[TS]
00:19:24
◼
►
them to exist and they're gonna be wrong
[TS]
00:19:26
◼
►
we're in a while I don't think that's
[TS]
00:19:27
◼
►
that big of a deal and okay I I don't
[TS]
00:19:30
◼
►
know I'm I'm not adjusting my attitude
[TS]
00:19:32
◼
►
towards rumors because I don't mind is a
[TS]
00:19:35
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bunch of BS noise mixed in with the real
[TS]
00:19:37
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information and I still think there's a
[TS]
00:19:39
◼
►
ton more real information than we used
[TS]
00:19:41
◼
►
to have about things because this Apple
[TS]
00:19:43
◼
►
makes too many of these phones supply
[TS]
00:19:44
◼
►
chain is too leaky and we're just gonna
[TS]
00:19:47
◼
►
have to accept that we're more or less
[TS]
00:19:49
◼
►
going to know what the next phone is
[TS]
00:19:51
◼
►
going to be like and that all we have to
[TS]
00:19:53
◼
►
worry about of the detail
[TS]
00:19:54
◼
►
and then it sometimes like a few weeks
[TS]
00:19:56
◼
►
before intro Apple tells so detailed
[TS]
00:19:58
◼
►
accidentally by releasing about just
[TS]
00:19:59
◼
►
software no I mean I think you know we
[TS]
00:20:02
◼
►
did hear a lot of rumors that ended up
[TS]
00:20:04
◼
►
being true but the thing but like with
[TS]
00:20:06
◼
►
the rumor mill like the challenge is
[TS]
00:20:07
◼
►
always like knowing what parts of this
[TS]
00:20:10
◼
►
are actually likely to be real or not
[TS]
00:20:11
◼
►
and usually like you know during the
[TS]
00:20:14
◼
►
really good days of the rumor mills like
[TS]
00:20:16
◼
►
two years ago you could be sure almost
[TS]
00:20:19
◼
►
everything they said was was actually
[TS]
00:20:20
◼
►
true but until apple's software leaks we
[TS]
00:20:24
◼
►
didn't know whether the products would
[TS]
00:20:27
◼
►
be like possibility a B C or D or many
[TS]
00:20:30
◼
►
of the details but we knew exactly what
[TS]
00:20:32
◼
►
it would look we'd said well not I mean
[TS]
00:20:34
◼
►
like I save some of the images of like
[TS]
00:20:37
◼
►
like down to the millimeter you know
[TS]
00:20:40
◼
►
when people were selling cases for it we
[TS]
00:20:42
◼
►
knew what this thing would look like
[TS]
00:20:43
◼
►
they were still questions like I can't
[TS]
00:20:44
◼
►
tell if it's tied into that screen can
[TS]
00:20:46
◼
►
you right and same with the face ID like
[TS]
00:20:48
◼
►
that rumor was really long it took a
[TS]
00:20:50
◼
►
really long time of coming but didn't
[TS]
00:20:51
◼
►
really get confirmed until much later I
[TS]
00:20:55
◼
►
but what I'm saying it's like you know
[TS]
00:20:58
◼
►
is this the next iPhone and they'd show
[TS]
00:21:00
◼
►
you some 3d render yeah that was that
[TS]
00:21:01
◼
►
was the next iPhone and we knew it a
[TS]
00:21:03
◼
►
long long time ago will it recognize
[TS]
00:21:05
◼
►
your face that was the only credible
[TS]
00:21:06
◼
►
rumor we had other than various other
[TS]
00:21:08
◼
►
places to put touch ID and so that was
[TS]
00:21:10
◼
►
the only debate it's like Oh surely
[TS]
00:21:12
◼
►
it'll do the face thing but is it gonna
[TS]
00:21:13
◼
►
have touch ID at all anymore under the
[TS]
00:21:15
◼
►
screen on the back like that was a
[TS]
00:21:17
◼
►
question but we knew like the face ID
[TS]
00:21:19
◼
►
would be there so I feel like we had a
[TS]
00:21:21
◼
►
really good picture of this phone and it
[TS]
00:21:23
◼
►
all turned out to be correct and the
[TS]
00:21:26
◼
►
details that turned out to be wrong
[TS]
00:21:27
◼
►
we're interesting especially when we
[TS]
00:21:28
◼
►
were discussing you know a touch ID in
[TS]
00:21:30
◼
►
the back and the best one was the the
[TS]
00:21:33
◼
►
game of telephone rumour about touch ID
[TS]
00:21:34
◼
►
being on the home button do you remember
[TS]
00:21:35
◼
►
that rumour mm-hmm right and that that's
[TS]
00:21:38
◼
►
explicable now you see how it works like
[TS]
00:21:40
◼
►
because you have to double tap the the
[TS]
00:21:41
◼
►
the power button to make Apple pay work
[TS]
00:21:44
◼
►
and it puts a little highlight anything
[TS]
00:21:46
◼
►
over it right so somebody like in this
[TS]
00:21:48
◼
►
game of telephone knew about that and
[TS]
00:21:50
◼
►
you know through seven different people
[TS]
00:21:52
◼
►
it becomes suddenly touch ID and the
[TS]
00:21:54
◼
►
power button which and I really made any
[TS]
00:21:55
◼
►
sense because it's not big enough but
[TS]
00:21:56
◼
►
anyway even things like that I loved
[TS]
00:21:58
◼
►
seeing after the fact oh that's that's
[TS]
00:22:00
◼
►
what they were confused about there was
[TS]
00:22:02
◼
►
never touch adding the power button but
[TS]
00:22:04
◼
►
somebody knew that piece of information
[TS]
00:22:07
◼
►
like you know lost in translation and
[TS]
00:22:09
◼
►
then all of a sudden this rumor came out
[TS]
00:22:10
◼
►
of it so I think that's just par for the
[TS]
00:22:12
◼
►
course of rumors I don't know I feel
[TS]
00:22:14
◼
►
like the rumor mill was so sketchy and
[TS]
00:22:17
◼
►
then around the time with the lost
[TS]
00:22:19
◼
►
iPhone 4
[TS]
00:22:20
◼
►
I think sources got really good and then
[TS]
00:22:23
◼
►
in the last year so like I think Marco
[TS]
00:22:26
◼
►
had said if sources have been not as
[TS]
00:22:30
◼
►
good because I feel like we knew but
[TS]
00:22:33
◼
►
even without software software releases
[TS]
00:22:36
◼
►
we knew exactly what this stuff would
[TS]
00:22:37
◼
►
look like like to the pixels so to speak
[TS]
00:22:39
◼
►
I understand it's a terrible analogy but
[TS]
00:22:40
◼
►
now if it wasn't for software releases
[TS]
00:22:43
◼
►
we know we know the broad strokes you're
[TS]
00:22:45
◼
►
right John but I don't think without the
[TS]
00:22:47
◼
►
home pod debacle we would have known as
[TS]
00:22:50
◼
►
specifically as we have in prior years
[TS]
00:22:52
◼
►
but I don't think it's broad strokes
[TS]
00:22:55
◼
►
like we didn't have if it wasn't for
[TS]
00:22:56
◼
►
that phone left in a bar we wouldn't
[TS]
00:22:58
◼
►
have known exactly what the iPhone 4
[TS]
00:23:00
◼
►
looked like until somebody found one but
[TS]
00:23:01
◼
►
we knew exactly what the iPhone 10 would
[TS]
00:23:03
◼
►
look like maybe some surface details we
[TS]
00:23:05
◼
►
didn't know I feel like the iPhone 8 we
[TS]
00:23:07
◼
►
didn't have a really good grasp on
[TS]
00:23:09
◼
►
surface details maybe but when you have
[TS]
00:23:12
◼
►
millimeter perfect you know measured
[TS]
00:23:15
◼
►
drawings of the phone months ahead of
[TS]
00:23:17
◼
►
time that turn out to be 100% accurate
[TS]
00:23:19
◼
►
so I hear that people could build cases
[TS]
00:23:21
◼
►
based on them that is unprecedented we
[TS]
00:23:23
◼
►
didn't have that for the iPhone 3GS for
[TS]
00:23:25
◼
►
the iPhone for like back then you know
[TS]
00:23:27
◼
►
being left in a bar was the only way we
[TS]
00:23:28
◼
►
were gonna get that kind of thing so but
[TS]
00:23:31
◼
►
like that but there are so many there's
[TS]
00:23:32
◼
►
so much noise you said John like I feel
[TS]
00:23:34
◼
►
like part of the Apple rumor game is
[TS]
00:23:36
◼
►
always trying to figure out like you
[TS]
00:23:38
◼
►
know what what if this will actually
[TS]
00:23:39
◼
►
cause like everybody who you know floats
[TS]
00:23:43
◼
►
their head near Apple or is a sub is a
[TS]
00:23:45
◼
►
you know friend of a nephew of of a
[TS]
00:23:47
◼
►
supplier or something like everybody who
[TS]
00:23:49
◼
►
was anywhere near Apple can leak
[TS]
00:23:53
◼
►
something about what they think they
[TS]
00:23:54
◼
►
might be working on because they had one
[TS]
00:23:56
◼
►
part made or they heard from a friend of
[TS]
00:23:59
◼
►
a friend of a friend who works at a man
[TS]
00:24:00
◼
►
at a factory or you know something like
[TS]
00:24:02
◼
►
that there's always something about like
[TS]
00:24:03
◼
►
or even you know people on campus who
[TS]
00:24:05
◼
►
leaked you know people inside the
[TS]
00:24:06
◼
►
company they can leak about things that
[TS]
00:24:08
◼
►
they've seen or heard about around
[TS]
00:24:10
◼
►
campus but none of that has a strong
[TS]
00:24:13
◼
►
correlation to what actually gets
[TS]
00:24:14
◼
►
released and how things actually ship
[TS]
00:24:16
◼
►
and what the final version of things
[TS]
00:24:17
◼
►
actually look like or do or work so
[TS]
00:24:20
◼
►
the challenge of the rumor mill has
[TS]
00:24:21
◼
►
always been okay you have all this
[TS]
00:24:24
◼
►
information ten percent of it is true
[TS]
00:24:26
◼
►
but you don't know what ten percent
[TS]
00:24:28
◼
►
until the event okay and that part has
[TS]
00:24:32
◼
►
has reverted back to as bad as it used
[TS]
00:24:35
◼
►
to be that part was better two years ago
[TS]
00:24:38
◼
►
and that part is now back to where it
[TS]
00:24:40
◼
►
was ten years ago and which is basically
[TS]
00:24:42
◼
►
all over the place and not that useful
[TS]
00:24:44
◼
►
so that's what I'm saying like it's not
[TS]
00:24:47
◼
►
that it's not that we won't have seen
[TS]
00:24:49
◼
►
many of the details ahead of time but we
[TS]
00:24:52
◼
►
won't know which of the details we've
[TS]
00:24:53
◼
►
seen are true and which will ship you
[TS]
00:24:55
◼
►
know and that's the kind of thing that
[TS]
00:24:57
◼
►
used to leak a lot better than it does
[TS]
00:24:59
◼
►
now and that's what I'm very happy about
[TS]
00:25:01
◼
►
now but again that's also what it needs
[TS]
00:25:03
◼
►
to now and it's now adjust myself to by
[TS]
00:25:07
◼
►
default disbelieve rumor sites rather
[TS]
00:25:10
◼
►
than by default believing them the way
[TS]
00:25:11
◼
►
I've been doing the last two years I
[TS]
00:25:13
◼
►
don't know if you want to change your
[TS]
00:25:14
◼
►
default but and on this front I think
[TS]
00:25:20
◼
►
the iPhone 10 was actually a tricky case
[TS]
00:25:23
◼
►
too because so much was changing we knew
[TS]
00:25:25
◼
►
so much was changing with the iPhone 10
[TS]
00:25:26
◼
►
so with so much up for grabs there's
[TS]
00:25:28
◼
►
less sort of bedrock that you can you
[TS]
00:25:30
◼
►
know say well it's an iPhone and these
[TS]
00:25:33
◼
►
two minor things change once you get rid
[TS]
00:25:35
◼
►
of all the stuff on the front and make
[TS]
00:25:37
◼
►
it all screen there are many
[TS]
00:25:39
◼
►
possibilities with how that can go
[TS]
00:25:40
◼
►
especially before the software leaks it
[TS]
00:25:42
◼
►
was that's why it was I did like well
[TS]
00:25:43
◼
►
what happened it's not to date where
[TS]
00:25:44
◼
►
does it go it's not under screen is it
[TS]
00:25:45
◼
►
on the back is it on the power button it
[TS]
00:25:47
◼
►
like you know because more things were
[TS]
00:25:50
◼
►
up for grabs
[TS]
00:25:50
◼
►
if this pretend that 10 doesn't exist
[TS]
00:25:53
◼
►
and this is just the eight you know
[TS]
00:25:55
◼
►
there there wouldn't have been a weird
[TS]
00:25:58
◼
►
rumor about touch ID being in the power
[TS]
00:25:59
◼
►
button on the eight because they'd be
[TS]
00:26:00
◼
►
like well touching is where it always is
[TS]
00:26:01
◼
►
like look there's the phone like there
[TS]
00:26:02
◼
►
you know only a few things are changing
[TS]
00:26:05
◼
►
so the bigger the break from the past
[TS]
00:26:08
◼
►
the more possibility is for random
[TS]
00:26:11
◼
►
guesses and rumors and misheard things
[TS]
00:26:12
◼
►
because so much more seems possible
[TS]
00:26:14
◼
►
right so you've entertained it as a
[TS]
00:26:16
◼
►
possibility because you know who knows
[TS]
00:26:18
◼
►
what they'll do and then of course the
[TS]
00:26:19
◼
►
software League sort of you know refine
[TS]
00:26:21
◼
►
that all that well we'll see you next it
[TS]
00:26:22
◼
►
was presumably next phone they will not
[TS]
00:26:25
◼
►
have a catastrophic so for a leak like
[TS]
00:26:27
◼
►
this and we'll get to play the game all
[TS]
00:26:29
◼
►
the way up to the end where we'll have
[TS]
00:26:30
◼
►
you know there will be more constrained
[TS]
00:26:32
◼
►
that there won't be suffering you know
[TS]
00:26:33
◼
►
that the the one after the ten is not
[TS]
00:26:35
◼
►
going to be as a radical departure as
[TS]
00:26:37
◼
►
the ten is from the seven right and
[TS]
00:26:39
◼
►
we'll have a bunch of different
[TS]
00:26:40
◼
►
competing theories and we'll see how we
[TS]
00:26:43
◼
►
we do on them but it still seems like
[TS]
00:26:45
◼
►
you know a couple months before our
[TS]
00:26:47
◼
►
iPhone time next year we will have
[TS]
00:26:49
◼
►
measured drawings of exactly what the
[TS]
00:26:51
◼
►
phone would look like maybe we won't
[TS]
00:26:52
◼
►
know the exact colors in names though so
[TS]
00:26:54
◼
►
kept that going for us
[TS]
00:26:55
◼
►
all we know is that it'll be a new shade
[TS]
00:26:57
◼
►
of space gray yeah will they ever run
[TS]
00:27:00
◼
►
out they should just just line them up
[TS]
00:27:02
◼
►
and see you know when do they have to go
[TS]
00:27:04
◼
►
from like you know 8-bit color or 16-bit
[TS]
00:27:05
◼
►
color contain all contain all the space
[TS]
00:27:08
◼
►
Gray's all this is to say let me tell
[TS]
00:27:11
◼
►
you about my iPhone I was just about to
[TS]
00:27:13
◼
►
add so I first time I ever did this
[TS]
00:27:18
◼
►
getting a phone for my wife we both end
[TS]
00:27:20
◼
►
up waking up because really when one
[TS]
00:27:21
◼
►
person wakes up like look everyone's
[TS]
00:27:22
◼
►
gonna be up I was very unlucky in the
[TS]
00:27:27
◼
►
CBN lottery the store did not come up
[TS]
00:27:30
◼
►
for with me for me for like 10 or 12
[TS]
00:27:33
◼
►
minutes
[TS]
00:27:33
◼
►
well I eventually got through on first
[TS]
00:27:36
◼
►
was actually the website so I'm about
[TS]
00:27:38
◼
►
the category of one of the people where
[TS]
00:27:39
◼
►
furiously forced quitting and
[TS]
00:27:41
◼
►
relaunching the app on you know on Wi-Fi
[TS]
00:27:44
◼
►
and LTE did not let me get to it I got
[TS]
00:27:46
◼
►
it first in the website but because my
[TS]
00:27:48
◼
►
wife was also doing this on multiple
[TS]
00:27:50
◼
►
devices she's doing it on her Mac and
[TS]
00:27:52
◼
►
her phone before I went through the auto
[TS]
00:27:55
◼
►
process right to the end because I knew
[TS]
00:27:56
◼
►
what she wanted but before I hit the
[TS]
00:27:57
◼
►
button about that point I had walked
[TS]
00:27:59
◼
►
downstairs and wanted to check are you
[TS]
00:28:01
◼
►
are you in the same process it turns out
[TS]
00:28:03
◼
►
she was she was right at the by step as
[TS]
00:28:05
◼
►
well so I didn't actually pull the
[TS]
00:28:06
◼
►
trigger on my by she pulled the trigger
[TS]
00:28:07
◼
►
on hers two to three weeks that's when
[TS]
00:28:11
◼
►
my ship date is so I did not get day one
[TS]
00:28:13
◼
►
I was unlucky in the unintentional CDN
[TS]
00:28:17
◼
►
lottery but two or three weeks it's not
[TS]
00:28:19
◼
►
that bad you know she was too happy with
[TS]
00:28:21
◼
►
it because she was also worried that it
[TS]
00:28:22
◼
►
would be really a long time and she
[TS]
00:28:23
◼
►
didn't want a way to relive time because
[TS]
00:28:24
◼
►
he's kind of getting sick of her phone
[TS]
00:28:26
◼
►
so two or three weeks is acceptable to
[TS]
00:28:28
◼
►
her oh I forgot yeah she got the big one
[TS]
00:28:30
◼
►
and we did a Verizon and they did the
[TS]
00:28:32
◼
►
thing where it's like we're having
[TS]
00:28:34
◼
►
trouble contacting your carrier which is
[TS]
00:28:35
◼
►
a vast improvement I tweeted you know a
[TS]
00:28:39
◼
►
tweeted that might have seemed like
[TS]
00:28:40
◼
►
snark but wasn't I called it progress
[TS]
00:28:42
◼
►
this is progress this is better than
[TS]
00:28:44
◼
►
before it's still sad that they you know
[TS]
00:28:45
◼
►
the carriers suck and they can't make
[TS]
00:28:47
◼
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this work but at least it doesn't stop
[TS]
00:28:49
◼
►
the process but there was you know a
[TS]
00:28:51
◼
►
good 24 hours of fretting because you go
[TS]
00:28:54
◼
►
through the process and it's like well I
[TS]
00:28:56
◼
►
could kind of the carrier but don't
[TS]
00:28:58
◼
►
worry your phone is reserved and you go
[TS]
00:28:59
◼
►
to bed you know 3:30 thinking
[TS]
00:29:01
◼
►
everything's fine right but then the
[TS]
00:29:04
◼
►
next day you start to worry as everyone
[TS]
00:29:05
◼
►
else says look at my order look at my
[TS]
00:29:07
◼
►
ship date blah blah blah blah and you
[TS]
00:29:09
◼
►
have nothing you just have a screen that
[TS]
00:29:11
◼
►
you saw last night at 3:30 in the
[TS]
00:29:12
◼
►
morning that said you had a phone but
[TS]
00:29:14
◼
►
there's no proof that even happened
[TS]
00:29:16
◼
►
right and you have an email that says oh
[TS]
00:29:19
◼
►
we'll contact you when it's time for you
[TS]
00:29:21
◼
►
to complete your order alright but then
[TS]
00:29:23
◼
►
you're just waiting for an email it's
[TS]
00:29:24
◼
►
like so when when are you gonna email me
[TS]
00:29:25
◼
►
and tell me I can complete my order then
[TS]
00:29:26
◼
►
you start worrying they're gonna email
[TS]
00:29:28
◼
►
me and tell me I can complete my order
[TS]
00:29:29
◼
►
and that's gonna count as my order time
[TS]
00:29:31
◼
►
like that I didn't reserve a spot in
[TS]
00:29:32
◼
►
line at 3 a.m. but it's really just
[TS]
00:29:33
◼
►
gonna be when I get the email especially
[TS]
00:29:35
◼
►
since they say you'll have 24 hours to
[TS]
00:29:36
◼
►
complete your order so there's a little
[TS]
00:29:37
◼
►
bit of time pressure and it was a really
[TS]
00:29:40
◼
►
long time like everybody else had gotten
[TS]
00:29:42
◼
►
their orders and they gotten their dates
[TS]
00:29:44
◼
►
and everything we still hadn't received
[TS]
00:29:45
◼
►
the email but finally towards the end of
[TS]
00:29:46
◼
►
the day the next day got an email
[TS]
00:29:49
◼
►
completed the order and that's when we
[TS]
00:29:50
◼
►
saw the the two to three week thing so
[TS]
00:29:52
◼
►
that's not the best system it's a little
[TS]
00:29:55
◼
►
bit nerve-wracking I would I would like
[TS]
00:29:56
◼
►
it if I could actually go through the
[TS]
00:29:58
◼
►
process and give them the money and
[TS]
00:29:59
◼
►
complete the order and just say just
[TS]
00:30:01
◼
►
settle up figure it out with Verizon
[TS]
00:30:03
◼
►
later because they're obviously already
[TS]
00:30:04
◼
►
reserving me a spot I don't see why I
[TS]
00:30:06
◼
►
have to be involved with the the time
[TS]
00:30:08
◼
►
delayed retry right Apple can do that on
[TS]
00:30:10
◼
►
their in so that was a little bit
[TS]
00:30:12
◼
►
nerve-wracking but it all came out well
[TS]
00:30:14
◼
►
man we are sponsored this week by jams
[TS]
00:30:18
◼
►
now jams now helps you manage your Apple
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00:30:20
◼
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devices from anywhere go to JAMF dot-com
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00:30:24
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slash ATP to create your free account
[TS]
00:30:26
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today when you first start a business
[TS]
00:30:28
◼
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it's pretty easy to keep track of just
[TS]
00:30:30
◼
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your computer and just your phone but as
[TS]
00:30:33
◼
►
you grow this doesn't scale very well
[TS]
00:30:35
◼
►
you start to buy tech for employees and
[TS]
00:30:37
◼
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it gets harder to keep track of
[TS]
00:30:39
◼
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everybody's devices this covers Macs
[TS]
00:30:41
◼
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iPhones and iPads figuring out how to
[TS]
00:30:44
◼
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for example secure the iPad that your
[TS]
00:30:46
◼
►
sales rep just lost can be pretty tough
[TS]
00:30:49
◼
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especially when you're in different
[TS]
00:30:50
◼
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locations maybe your distributive
[TS]
00:30:51
◼
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business around the world so champ now
[TS]
00:30:53
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makes that and a whole lot more so much
[TS]
00:30:57
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easier you
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00:30:58
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configure settings you can protect
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00:30:59
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sensitive information you can even lock
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00:31:01
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or wipe your devices remotely from
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00:31:04
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anywhere Jam for now secures your stuff
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00:31:07
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they secure your devices so you can
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00:31:08
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focus on your business instead and they
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00:31:11
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bring all this to you with no IT
[TS]
00:31:13
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expertise needed this stuff can be
[TS]
00:31:15
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really complicated Jam makes it really
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00:31:18
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really easy for you
[TS]
00:31:19
◼
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so our listeners can start securing your
[TS]
00:31:21
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businesses today by setting up your
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00:31:23
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00:31:25
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00:31:28
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00:31:30
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account today at Jam comm slash ATP
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00:31:33
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that's JAMF dot-com / ATP thank you so
[TS]
00:31:38
◼
►
much to Jam for now for sponsoring our
[TS]
00:31:40
◼
►
jams now manage your Apple devices from
[TS]
00:31:42
◼
►
anywhere so tell me about your iMac it's
[TS]
00:31:48
◼
►
back so here's here's what happened so
[TS]
00:31:52
◼
►
you know the Genius Bar or Grove or
[TS]
00:31:54
◼
►
forest whatever had it for a little less
[TS]
00:31:57
◼
►
than a week in in a little less than a
[TS]
00:32:00
◼
►
week they replaced the panel that's it
[TS]
00:32:03
◼
►
oh and then the very last day somebody
[TS]
00:32:07
◼
►
called me to ask if they could format my
[TS]
00:32:09
◼
►
hard drive even though I told them when
[TS]
00:32:11
◼
►
I dropped it off yes I have everything
[TS]
00:32:12
◼
►
backed up you can you can replace it or
[TS]
00:32:14
◼
►
format it if you need to they said they
[TS]
00:32:16
◼
►
needed to format my hard drive because
[TS]
00:32:18
◼
►
there was some bad data on the platters
[TS]
00:32:21
◼
►
by the way this is an SSD only iMac
[TS]
00:32:24
◼
►
there were some bad data on my platters
[TS]
00:32:27
◼
►
and that was causing my GPU overheating
[TS]
00:32:30
◼
►
issue and that they had to reformat the
[TS]
00:32:33
◼
►
hard drive to get rid of the bad blocks
[TS]
00:32:35
◼
►
on my platters and I was just like
[TS]
00:32:40
◼
►
really like can you explain a little bit
[TS]
00:32:42
◼
►
a little bit more and and every every
[TS]
00:32:44
◼
►
explanation I got was worse than the
[TS]
00:32:46
◼
►
last one
[TS]
00:32:47
◼
►
and I didn't I didn't pull it like the
[TS]
00:32:49
◼
►
I'm a nerd card I didn't I didn't tell
[TS]
00:32:51
◼
►
them how wrong they were yeah why why
[TS]
00:32:53
◼
►
did you bother pressing them on that did
[TS]
00:32:55
◼
►
you think there was a real explanation
[TS]
00:32:57
◼
►
hiding under there you just want to hear
[TS]
00:32:59
◼
►
them squirm as they try to like rephrase
[TS]
00:33:01
◼
►
it another way well and I was trying
[TS]
00:33:03
◼
►
because I was like I was like how can
[TS]
00:33:04
◼
►
that affect the GPU and there and okay I
[TS]
00:33:08
◼
►
said GPU every single time
[TS]
00:33:11
◼
►
about this fan every time like look the
[TS]
00:33:13
◼
►
GPU runs too hot I monitor I can tell
[TS]
00:33:16
◼
►
the temperature like it runs too hot
[TS]
00:33:17
◼
►
then the fan spins up well it's doing
[TS]
00:33:19
◼
►
almost nothing ok the GPU and I kept I
[TS]
00:33:23
◼
►
said it when I dropped it off I said it
[TS]
00:33:24
◼
►
when they were doing testing I said it
[TS]
00:33:26
◼
►
everywhere every single time that that
[TS]
00:33:29
◼
►
they set it back to me they said oh this
[TS]
00:33:32
◼
►
is why your fans running hot I'm like no
[TS]
00:33:34
◼
►
no it's more detailed than that trust me
[TS]
00:33:36
◼
►
this I'm trying to help you figure this
[TS]
00:33:38
◼
►
out like no they didn't they didn't hear
[TS]
00:33:41
◼
►
it so you know look I had a mediocre
[TS]
00:33:43
◼
►
experience right the people were very
[TS]
00:33:45
◼
►
nice they didn't fix any of my problems
[TS]
00:33:47
◼
►
except for the screen oh and now I have
[TS]
00:33:49
◼
►
a hot green pixel in the middle screen
[TS]
00:33:50
◼
►
so you know I'm not gonna have them
[TS]
00:33:53
◼
►
touch it again yeah this is why I don't
[TS]
00:33:55
◼
►
like whatever people whenever I complain
[TS]
00:33:57
◼
►
about a problem with hardware I have and
[TS]
00:33:59
◼
►
people like why don't you guys bring it
[TS]
00:34:00
◼
►
in for repair this is why because it
[TS]
00:34:03
◼
►
doesn't usually get the problems fixed
[TS]
00:34:05
◼
►
and you know sometimes if it's easy like
[TS]
00:34:08
◼
►
when I had a bad lightning port on my
[TS]
00:34:09
◼
►
phone that was easy
[TS]
00:34:10
◼
►
that they swapped it out done great
[TS]
00:34:12
◼
►
experience but when it's like a nuanced
[TS]
00:34:15
◼
►
issue with a desktop computer you know I
[TS]
00:34:18
◼
►
had to haul it there go without a
[TS]
00:34:20
◼
►
desktop for a week get it back put all
[TS]
00:34:23
◼
►
my data back on because they formatted
[TS]
00:34:24
◼
►
the drive for no reason fan still runs
[TS]
00:34:26
◼
►
too fast when the GPU runs hot for no
[TS]
00:34:28
◼
►
apparent reason
[TS]
00:34:29
◼
►
it wasn't bad data on my platters in my
[TS]
00:34:31
◼
►
SSD and surprise surprise and so you
[TS]
00:34:35
◼
►
know I appreciate it that they tried but
[TS]
00:34:38
◼
►
this is why I don't do this usually I
[TS]
00:34:40
◼
►
usually take the opposite approach where
[TS]
00:34:42
◼
►
if you're like once the seal is broken
[TS]
00:34:43
◼
►
once I've gone to and from the store
[TS]
00:34:46
◼
►
once I'm going to continue to go back
[TS]
00:34:48
◼
►
until as Generac would say I get
[TS]
00:34:50
◼
►
satisfaction display back three times so
[TS]
00:34:53
◼
►
if I if I they replace the screen and it
[TS]
00:34:54
◼
►
came back with a hot green sub-pixel
[TS]
00:34:56
◼
►
that would go back a mealy just for the
[TS]
00:34:58
◼
►
screen there's like look I've gone
[TS]
00:35:00
◼
►
through this asshole to get the screen
[TS]
00:35:01
◼
►
I'm gonna keep going through until I get
[TS]
00:35:04
◼
►
a perfect screen back unless have some
[TS]
00:35:05
◼
►
policy is about it I'm not doing it but
[TS]
00:35:07
◼
►
I don't know I don't know deals but I
[TS]
00:35:08
◼
►
would try right and my attempt to
[TS]
00:35:11
◼
►
explain the erasing of the disc like
[TS]
00:35:13
◼
►
maybe like the the cutting the ends off
[TS]
00:35:17
◼
►
the roast reason behind this poor person
[TS]
00:35:19
◼
►
trying to explain to you why they want
[TS]
00:35:20
◼
►
to erase your hard drive I have had many
[TS]
00:35:23
◼
►
times in the past
[TS]
00:35:25
◼
►
problems that make the computer do weird
[TS]
00:35:27
◼
►
stuff that have to do with like
[TS]
00:35:28
◼
►
corrupted libraries somewhere right so
[TS]
00:35:30
◼
►
like some some sort of file on disk does
[TS]
00:35:33
◼
►
not checksum correctly it has the wrong
[TS]
00:35:34
◼
►
data in it who knows why
[TS]
00:35:35
◼
►
like HFS+ errors you know could actually
[TS]
00:35:38
◼
►
be a hardware related failure who knows
[TS]
00:35:41
◼
►
and you say like well how it why would
[TS]
00:35:43
◼
►
that manifest in the GPU getting hot
[TS]
00:35:46
◼
►
there's enough tiny little things all
[TS]
00:35:48
◼
►
over the place
[TS]
00:35:49
◼
►
loadable pieces of code and various
[TS]
00:35:51
◼
►
library files and stuff that it's
[TS]
00:35:54
◼
►
possible that one of them could be
[TS]
00:35:57
◼
►
loaded and only a certain code path hits
[TS]
00:36:00
◼
►
the corrupted part and that causes it to
[TS]
00:36:02
◼
►
crash and then immediately relaunches
[TS]
00:36:03
◼
►
and that happens over and over and over
[TS]
00:36:04
◼
►
again and that causes some subsystem to
[TS]
00:36:07
◼
►
work harder than it should because it's
[TS]
00:36:09
◼
►
basically you know probabilistically
[TS]
00:36:11
◼
►
constantly crashing depending on when
[TS]
00:36:13
◼
►
the code path that hits the corrupted
[TS]
00:36:14
◼
►
part of the library is hit and you don't
[TS]
00:36:17
◼
►
see that and except maybe a in a console
[TS]
00:36:19
◼
►
line somewhere if you're lucky and that
[TS]
00:36:21
◼
►
would cause temperature go up so that's
[TS]
00:36:22
◼
►
my most charitable interpretation of why
[TS]
00:36:24
◼
►
there might be a legit reason for them
[TS]
00:36:25
◼
►
to erase your disk although that's why a
[TS]
00:36:28
◼
►
lot of people say I did a combo updater
[TS]
00:36:30
◼
►
and it fixed everything like just
[TS]
00:36:31
◼
►
reinstalling the OS often fixes it to
[TS]
00:36:32
◼
►
because it'll replace that library with
[TS]
00:36:34
◼
►
the correct version of it again stuff
[TS]
00:36:36
◼
►
like that has happened it probably
[TS]
00:36:38
◼
►
doesn't explain a temperature specific
[TS]
00:36:40
◼
►
thing I would expect to see more crashes
[TS]
00:36:42
◼
►
or whatever but I'll bet that that
[TS]
00:36:44
◼
►
issues like that are one of the reasons
[TS]
00:36:45
◼
►
why they've routinely wanted to erase
[TS]
00:36:47
◼
►
your drive just to reduce the number of
[TS]
00:36:48
◼
►
variables essentially like they should
[TS]
00:36:50
◼
►
have just said we don't know but we're
[TS]
00:36:52
◼
►
out of ideas and this is always the last
[TS]
00:36:54
◼
►
thing we try and sometimes it fixes it
[TS]
00:36:55
◼
►
so it's worthwhile and so they did it
[TS]
00:36:59
◼
►
okay so we had somebody write in who is
[TS]
00:37:02
◼
►
an anonymous Apple care advisor and they
[TS]
00:37:05
◼
►
said that they were servicing a 20-17
[TS]
00:37:09
◼
►
MacBook Pro 13 inch for spacebar that
[TS]
00:37:11
◼
►
stopped functioning Apple care had
[TS]
00:37:14
◼
►
determined the issue was related to
[TS]
00:37:15
◼
►
accidental damage and therefore was not
[TS]
00:37:17
◼
►
covered under warranty they held their
[TS]
00:37:19
◼
►
MacBook Pro for a recoat price of 475
[TS]
00:37:22
◼
►
dollars
[TS]
00:37:23
◼
►
holy smokes although the customer
[TS]
00:37:27
◼
►
disputes prying the key off in an effort
[TS]
00:37:28
◼
►
to fix the issue herself I don't doubt
[TS]
00:37:30
◼
►
that she probably did the point is our
[TS]
00:37:32
◼
►
customers would have no reason to try
[TS]
00:37:33
◼
►
and perform surgery on their brand-new
[TS]
00:37:35
◼
►
laptops with their car keys if the
[TS]
00:37:37
◼
►
keyboards worked rely
[TS]
00:37:38
◼
►
in the first place $500 to fix this
[TS]
00:37:41
◼
►
keyboard that is bananas I thought this
[TS]
00:37:45
◼
►
was a good story because it shows just
[TS]
00:37:46
◼
►
how things can go wrong thus far we've
[TS]
00:37:48
◼
►
been talking about it like oh we don't
[TS]
00:37:50
◼
►
really know what the reliability issue
[TS]
00:37:51
◼
►
is but these things are also under
[TS]
00:37:52
◼
►
warranty and eventually they won't be
[TS]
00:37:53
◼
►
and it will be worse but this is you
[TS]
00:37:56
◼
►
know this is example of good Apple
[TS]
00:37:57
◼
►
customer service in the end but sort of
[TS]
00:38:01
◼
►
a trap for customers like if this
[TS]
00:38:04
◼
►
happens to you you get a new laptop and
[TS]
00:38:05
◼
►
the spacebar stops working and you
[TS]
00:38:08
◼
►
decide to try to pry the key cap off now
[TS]
00:38:09
◼
►
maybe you're just frustrated maybe
[TS]
00:38:10
◼
►
you're impatient maybe you don't want a
[TS]
00:38:12
◼
►
wallet bother taking this store maybe
[TS]
00:38:13
◼
►
you've pried the key caps off past Apple
[TS]
00:38:15
◼
►
laptops and have fixed it yourself by
[TS]
00:38:17
◼
►
blowing stuff out or whatever but either
[TS]
00:38:18
◼
►
way if you do this and like and you know
[TS]
00:38:22
◼
►
and when you do with these through these
[TS]
00:38:24
◼
►
new keyboards there's like no way to get
[TS]
00:38:27
◼
►
it back on successfully like you're
[TS]
00:38:28
◼
►
doomed the prying off the key gaps is
[TS]
00:38:30
◼
►
not a thing you should do it's not even
[TS]
00:38:31
◼
►
a thing that Apple repair centers do
[TS]
00:38:33
◼
►
that's why they have to replace the
[TS]
00:38:34
◼
►
whole top of your computer right if you
[TS]
00:38:36
◼
►
do that and then bring it into the Apple
[TS]
00:38:38
◼
►
store they're gonna say well I see your
[TS]
00:38:42
◼
►
problem you pried off your spacebar and
[TS]
00:38:44
◼
►
that's not covered under warranty
[TS]
00:38:46
◼
►
because you essentially damaged your own
[TS]
00:38:48
◼
►
computer and if you said no no I've only
[TS]
00:38:50
◼
►
pried it off because before the spacebar
[TS]
00:38:52
◼
►
wasn't working you know by the letter of
[TS]
00:38:55
◼
►
the of the Apple Apple care laws like no
[TS]
00:38:58
◼
►
if you pry the key or if you try to
[TS]
00:39:00
◼
►
repair your own computer and mess it up
[TS]
00:39:02
◼
►
we don't pay for that now you know the
[TS]
00:39:05
◼
►
reason this is good Apple customer
[TS]
00:39:07
◼
►
service is that the person involved was
[TS]
00:39:09
◼
►
you know able to make an exception and
[TS]
00:39:11
◼
►
override the repair center whatever
[TS]
00:39:12
◼
►
likely the genius understands like the
[TS]
00:39:14
◼
►
only reason your prize is off because it
[TS]
00:39:15
◼
►
was broken I don't think you're sitting
[TS]
00:39:16
◼
►
around deciding to pry off your key caps
[TS]
00:39:17
◼
►
for the hell of it right and so they did
[TS]
00:39:19
◼
►
the right thing and I'm letting this get
[TS]
00:39:21
◼
►
repaired under warranty but when the
[TS]
00:39:24
◼
►
warranty runs out like what we just go
[TS]
00:39:25
◼
►
wait for the first person to have a
[TS]
00:39:27
◼
►
stuck key and exactly the the time of
[TS]
00:39:30
◼
►
their warranty runs out and realize
[TS]
00:39:32
◼
►
stuck key equals four hundred and
[TS]
00:39:33
◼
►
seventy-five dollars and that's going to
[TS]
00:39:35
◼
►
be a very very sad person a person who
[TS]
00:39:38
◼
►
will probably start considering how
[TS]
00:39:39
◼
►
convenient it might be to use their
[TS]
00:39:40
◼
►
laptop without ever touching the
[TS]
00:39:41
◼
►
keyboard on it maybe they are in the
[TS]
00:39:43
◼
►
market for a new Mac Mini I don't
[TS]
00:39:47
◼
►
remember which show it was I heard this
[TS]
00:39:49
◼
►
on but did you hear that
[TS]
00:39:51
◼
►
repairing the back glass on an iPhone 10
[TS]
00:39:55
◼
►
is something like $500 yeah it's because
[TS]
00:39:57
◼
►
it's it's like a full replacement cost
[TS]
00:40:00
◼
►
basically so yeah it's like it's like
[TS]
00:40:01
◼
►
over $500 and notice AppleCare cost $200
[TS]
00:40:04
◼
►
now on on the iPhone 10 and did you guys
[TS]
00:40:08
◼
►
all get AppleCare I did not I who were
[TS]
00:40:12
◼
►
living dangerously I buy it for tips
[TS]
00:40:15
◼
►
because she wants the peace of mind of
[TS]
00:40:17
◼
►
knowing that and she does drop her phone
[TS]
00:40:18
◼
►
occasionally we do have cases we have
[TS]
00:40:20
◼
►
yet to break one but still for her as we
[TS]
00:40:24
◼
►
wanted to buy it because that makes me
[TS]
00:40:25
◼
►
feel better for mine I I never have and
[TS]
00:40:29
◼
►
my policy has been you know because now
[TS]
00:40:31
◼
►
Affleck cares like I think it's like 130
[TS]
00:40:34
◼
►
or 140 ish for the regular iPhone eights
[TS]
00:40:37
◼
►
and then for the iPhone 10 it's 200 am I
[TS]
00:40:40
◼
►
thinking here is the first time I have
[TS]
00:40:43
◼
►
to have a very expensive repair I will
[TS]
00:40:46
◼
►
reconsider my policy of having not spent
[TS]
00:40:48
◼
►
$200 every year up until that point but
[TS]
00:40:51
◼
►
until it happens unless that happens I'm
[TS]
00:40:54
◼
►
gonna keep not spending $200 to protect
[TS]
00:40:56
◼
►
the phone that I don't necessarily need
[TS]
00:40:57
◼
►
to be protected and well you know we'll
[TS]
00:41:00
◼
►
let it ride from there I'm the kind of
[TS]
00:41:01
◼
►
person who I don't really drop my stuff
[TS]
00:41:03
◼
►
like all I've never dropped gadgets
[TS]
00:41:05
◼
►
before or like I think I've dropped a
[TS]
00:41:07
◼
►
phone in the total of time that I've had
[TS]
00:41:10
◼
►
iPhones the entire last 10 years I think
[TS]
00:41:14
◼
►
I've dropped it maybe twice and neither
[TS]
00:41:17
◼
►
time it was severely damaged so I hope I
[TS]
00:41:20
◼
►
don't need it and if I start needing it
[TS]
00:41:22
◼
►
then I'll eat that first repair as a
[TS]
00:41:24
◼
►
life lesson and I'll start getting it
[TS]
00:41:25
◼
►
then until it happens I'm saving 200
[TS]
00:41:27
◼
►
bucks a year I did get AppleCare plus on
[TS]
00:41:31
◼
►
my iPhone 7 and if you recall I dropped
[TS]
00:41:35
◼
►
it when I was running with it because
[TS]
00:41:36
◼
►
I'm an idiot and that was my first my
[TS]
00:41:39
◼
►
first iPhone casualty I have also
[TS]
00:41:41
◼
►
developed a deep scratch in the screen
[TS]
00:41:43
◼
►
since that happened I have no earthly
[TS]
00:41:44
◼
►
idea how so the good news is if I get
[TS]
00:41:48
◼
►
this repaired a second time the Apple
[TS]
00:41:49
◼
►
Care will have paid for itself but this
[TS]
00:41:51
◼
►
is the first phone I've run in a long
[TS]
00:41:53
◼
►
time without a case and two hundred
[TS]
00:41:55
◼
►
dollars on top of 1,200 or whatever I
[TS]
00:41:57
◼
►
paid is a lot of money so I have a
[TS]
00:42:00
◼
►
leather case that will be a few days
[TS]
00:42:02
◼
►
late behind my phone because I just
[TS]
00:42:04
◼
►
ordered it today
[TS]
00:42:05
◼
►
and I think I'm going to go back to
[TS]
00:42:07
◼
►
having a leather case and hopefully not
[TS]
00:42:08
◼
►
destroying my phone we are sponsored
[TS]
00:42:11
◼
►
this week by Casper start sleeping ahead
[TS]
00:42:14
◼
►
of the curve with Casper get 50 dollars
[TS]
00:42:16
◼
►
towards any mattress purchase by
[TS]
00:42:17
◼
►
visiting Casper comm slash a tepee and
[TS]
00:42:19
◼
►
using code a teepee at checkout terms
[TS]
00:42:22
◼
►
and conditions do apply Casper is a
[TS]
00:42:24
◼
►
sleep brand that continues to
[TS]
00:42:26
◼
►
revolutionize its line of products to
[TS]
00:42:28
◼
►
create an exceptionally comfortable
[TS]
00:42:29
◼
►
sleep experience one night at a time
[TS]
00:42:32
◼
►
Casper's mattresses are perfectly
[TS]
00:42:34
◼
►
designed for humans they are engineered
[TS]
00:42:36
◼
►
to soothe and cradle human's natural
[TS]
00:42:38
◼
►
geometry because you spend a third of
[TS]
00:42:41
◼
►
your life sleeping so Casper thinks you
[TS]
00:42:42
◼
►
should be comfortable seems reasonable
[TS]
00:42:44
◼
►
and Casper mattresses are engineered to
[TS]
00:42:47
◼
►
provide all the support the human body
[TS]
00:42:49
◼
►
needs in all the right places
[TS]
00:42:50
◼
►
these Casper mattresses are designed
[TS]
00:42:53
◼
►
developed and assembled right here in
[TS]
00:42:55
◼
►
the US with a breathable design that
[TS]
00:42:57
◼
►
helps you sleep cool and regulate your
[TS]
00:42:59
◼
►
temperature throughout the night so you
[TS]
00:43:00
◼
►
don't get too hot or too stuffy and the
[TS]
00:43:02
◼
►
Casper mattresses combine multiple
[TS]
00:43:04
◼
►
supportive memory foams for a quality
[TS]
00:43:06
◼
►
sleep surface with just the right sink
[TS]
00:43:08
◼
►
and just the right bounce with over
[TS]
00:43:10
◼
►
20,000 reviews and an average of 4.8
[TS]
00:43:13
◼
►
stars across Casper site Amazon and
[TS]
00:43:15
◼
►
Google Casper is becoming the Internet's
[TS]
00:43:17
◼
►
favorite mattress they now offer three
[TS]
00:43:20
◼
►
mattress models the original Casper the
[TS]
00:43:22
◼
►
wave and the essential I am finally
[TS]
00:43:25
◼
►
sleeping on a Casper after way too long
[TS]
00:43:26
◼
►
of not sleeping on one and it's great I
[TS]
00:43:28
◼
►
really enjoy it Casper is also not just
[TS]
00:43:31
◼
►
a mattress company they offer a wide
[TS]
00:43:32
◼
►
array of products to ensure overall
[TS]
00:43:34
◼
►
better sleep experience things like
[TS]
00:43:35
◼
►
pillows sheets and more so start
[TS]
00:43:37
◼
►
sleeping ahead of the curve with Casper
[TS]
00:43:39
◼
►
get fifty dollars towards any mattress
[TS]
00:43:41
◼
►
purchase by visiting Casper comm slash a
[TS]
00:43:43
◼
►
teepee with using code a teepee at
[TS]
00:43:46
◼
►
checkout
[TS]
00:43:46
◼
►
that's Casper comm slash a teepee and
[TS]
00:43:48
◼
►
code a teepee for $50 towards any
[TS]
00:43:51
◼
►
mattress terms and conditions apply
[TS]
00:43:52
◼
►
thank you so much to cash for sponsoring
[TS]
00:43:54
◼
►
our show John it is all coming up
[TS]
00:44:00
◼
►
millhouse with regard to the Apple TV
[TS]
00:44:01
◼
►
tell us about this yeah so a bunch of
[TS]
00:44:05
◼
►
announced essentially announcements from
[TS]
00:44:07
◼
►
Apple because they have videos this
[TS]
00:44:09
◼
►
strange sort of out of time not at WWDC
[TS]
00:44:12
◼
►
but very much like WWC videos explaining
[TS]
00:44:15
◼
►
some of the new AP eyes in TV OS
[TS]
00:44:17
◼
►
11-point
[TS]
00:44:18
◼
►
- which is not yet released but
[TS]
00:44:20
◼
►
presumably will be in beta soon so the
[TS]
00:44:22
◼
►
very first thing I did was went out to
[TS]
00:44:24
◼
►
my Apple TV and turned on beta software
[TS]
00:44:27
◼
►
updates which is the thing that you can
[TS]
00:44:29
◼
►
do if you sign up for the beta program
[TS]
00:44:30
◼
►
you get a menu thing that says in the
[TS]
00:44:31
◼
►
software update thing do you want to
[TS]
00:44:32
◼
►
also consider beta update I said yes and
[TS]
00:44:35
◼
►
I said please update me and it did an
[TS]
00:44:37
◼
►
update but then when I rebooted I was
[TS]
00:44:39
◼
►
still in 11.1 and now every time I check
[TS]
00:44:42
◼
►
for an update it says I have the latest
[TS]
00:44:43
◼
►
version so I do not have 11.2 I don't
[TS]
00:44:45
◼
►
know if anybody has it may be that beta
[TS]
00:44:47
◼
►
is not out yet but anyway why do I want
[TS]
00:44:49
◼
►
11.2 well a couple of reasons first
[TS]
00:44:51
◼
►
there is a new API called AV display
[TS]
00:44:54
◼
►
manager
[TS]
00:44:56
◼
►
I shouldn't even know if it's new API
[TS]
00:44:57
◼
►
unfortunately I have not had time to
[TS]
00:44:58
◼
►
watch this video but this there's new
[TS]
00:45:01
◼
►
api's that allow you as an app developer
[TS]
00:45:03
◼
►
to switch video display modes
[TS]
00:45:08
◼
►
confusingly there's a second set of
[TS]
00:45:10
◼
►
screenshots showing you know what the TV
[TS]
00:45:13
◼
►
OS thing will look like where there are
[TS]
00:45:15
◼
►
options now to say automatically match
[TS]
00:45:18
◼
►
the frame rate of the source video and
[TS]
00:45:20
◼
►
automatically match the HD arnis of the
[TS]
00:45:23
◼
►
source video and you can turn them both
[TS]
00:45:25
◼
►
on and for a little while I was confused
[TS]
00:45:28
◼
►
well which is it is it that application
[TS]
00:45:31
◼
►
developers have to update their apps to
[TS]
00:45:32
◼
►
switch modes or is it that Apple TV will
[TS]
00:45:35
◼
►
simply detect the framerate and quality
[TS]
00:45:38
◼
►
of the video that's displaying an Apple
[TS]
00:45:40
◼
►
TV you'll switch modes as far as I can
[TS]
00:45:42
◼
►
tell it is you need both for this to
[TS]
00:45:44
◼
►
developers need to update their apps to
[TS]
00:45:46
◼
►
use a new API and the new API won't
[TS]
00:45:49
◼
►
actually switch your mode unless the
[TS]
00:45:50
◼
►
preference is set in your Apple TV to
[TS]
00:45:52
◼
►
say hey if an application says that it
[TS]
00:45:55
◼
►
wants to change the mode to 24 hours per
[TS]
00:45:57
◼
►
second or whatever or some multiple of
[TS]
00:45:59
◼
►
that allow it to do it again I haven't
[TS]
00:46:02
◼
►
actually installed this beta because
[TS]
00:46:03
◼
►
they won't send it to me so I'm not
[TS]
00:46:04
◼
►
entirely sure so I'm just going off
[TS]
00:46:05
◼
►
several articles on this topic we'll put
[TS]
00:46:08
◼
►
a link in the show notes they are so I
[TS]
00:46:09
◼
►
can go home which I think just
[TS]
00:46:10
◼
►
summarizes the information that's
[TS]
00:46:11
◼
►
provided but anyway this is all good
[TS]
00:46:13
◼
►
news the good news is you will not have
[TS]
00:46:15
◼
►
to go to that menu and pick from umpteen
[TS]
00:46:18
◼
►
different formats every time you're
[TS]
00:46:19
◼
►
going to play a video which of course
[TS]
00:46:21
◼
►
you know the exact frame rate for and
[TS]
00:46:23
◼
►
it's also good news with people with HDR
[TS]
00:46:24
◼
►
TVs because previously apparently it was
[TS]
00:46:26
◼
►
if you turn to HDR on and played some
[TS]
00:46:28
◼
►
non HDR video it would try to display it
[TS]
00:46:30
◼
►
in HDR and make it look
[TS]
00:46:31
◼
►
gross which is just terrible I didn't
[TS]
00:46:33
◼
►
know that because I don't have an HDR TV
[TS]
00:46:34
◼
►
my only fear now is that these features
[TS]
00:46:38
◼
►
will come and they will be 4k only not
[TS]
00:46:41
◼
►
Apple TV 4k only but will only be
[TS]
00:46:44
◼
►
available if you have a 4k television
[TS]
00:46:45
◼
►
because right now I can't tell the Apple
[TS]
00:46:47
◼
►
TV output at some optimal 24 Hertz to my
[TS]
00:46:52
◼
►
television because I have a standard
[TS]
00:46:54
◼
►
definition a non 4k television and I
[TS]
00:46:58
◼
►
don't have a 24 Hertz option or any
[TS]
00:47:00
◼
►
multiple theraph which is a shame if you
[TS]
00:47:01
◼
►
have a 4k TV you do I'm hoping all this
[TS]
00:47:04
◼
►
mode switching and everything is not
[TS]
00:47:06
◼
►
confined to 4k like these other settings
[TS]
00:47:09
◼
►
are so we'll see but I'm excited by it
[TS]
00:47:11
◼
►
things are going in the right direction
[TS]
00:47:12
◼
►
all right let's ask a TP drew wants to
[TS]
00:47:15
◼
►
know what do you recommend for antivirus
[TS]
00:47:17
◼
►
on High Sierra don't run it don't know
[TS]
00:47:19
◼
►
yeah that someone asked me this at work
[TS]
00:47:22
◼
►
too and the reason I put this question
[TS]
00:47:23
◼
►
in there is that this is a surprisingly
[TS]
00:47:24
◼
►
common question especially for new Mac
[TS]
00:47:26
◼
►
users what should I get for antivirus my
[TS]
00:47:29
◼
►
answer to all these people is do not
[TS]
00:47:30
◼
►
install antivirus software on your Mac
[TS]
00:47:32
◼
►
maybe that sounds terrible and maybe
[TS]
00:47:34
◼
►
people think I'm an old fogy and really
[TS]
00:47:35
◼
►
in this modern day and age you need
[TS]
00:47:36
◼
►
antivirus software and bla bla but from
[TS]
00:47:39
◼
►
my experience over many many years being
[TS]
00:47:42
◼
►
forced to run many different kinds of
[TS]
00:47:44
◼
►
antivirus software at work I hate all of
[TS]
00:47:46
◼
►
them and all of them made my Mac worse
[TS]
00:47:47
◼
►
and at home I have never ever ever ever
[TS]
00:47:50
◼
►
run antivirus software all iMacs and as
[TS]
00:47:54
◼
►
far as I'm aware I have never had any
[TS]
00:47:57
◼
►
problems with viruses so my
[TS]
00:47:59
◼
►
recommendation is do not run and do
[TS]
00:48:01
◼
►
virus software on your Mac it's all bad
[TS]
00:48:03
◼
►
Marco any other thoughts I think exactly
[TS]
00:48:06
◼
►
what John says - the work experience
[TS]
00:48:08
◼
►
part yeah I mean at this point I would
[TS]
00:48:12
◼
►
say that antivirus software on your Mac
[TS]
00:48:14
◼
►
I think probably is a bigger threat of
[TS]
00:48:18
◼
►
itself being malware than any malware
[TS]
00:48:20
◼
►
that you would find and even when it's
[TS]
00:48:23
◼
►
working correctly not that it's malware
[TS]
00:48:24
◼
►
but it messes with your computer it like
[TS]
00:48:26
◼
►
it makes it slow it makes it annoying it
[TS]
00:48:28
◼
►
makes things not work that we're
[TS]
00:48:29
◼
►
supposed to work the headaches you will
[TS]
00:48:31
◼
►
get from the antivirus software itself
[TS]
00:48:34
◼
►
far outweigh the supposed to protection
[TS]
00:48:36
◼
►
that it and honestly it's not gonna
[TS]
00:48:37
◼
►
protect you the real question is like
[TS]
00:48:39
◼
►
just find a long time magazine maybe not
[TS]
00:48:41
◼
►
me like you know 1984 Mac user but but
[TS]
00:48:44
◼
►
you know humble brat right I'm just
[TS]
00:48:46
◼
►
saying like find someone who's been
[TS]
00:48:48
◼
►
using her Mac for years and ask them
[TS]
00:48:49
◼
►
what do you run for antivirus like can
[TS]
00:48:51
◼
►
you find a Mac user who has not run
[TS]
00:48:54
◼
►
antivirus and has been you know overrun
[TS]
00:48:56
◼
►
by viruses like Marco Casey have you
[TS]
00:48:58
◼
►
ever run antivirus software on your Mac
[TS]
00:49:00
◼
►
my work computer but that's because it's
[TS]
00:49:02
◼
►
compulsory not because I choose it but I
[TS]
00:49:05
◼
►
mean your home one nope even when I had
[TS]
00:49:08
◼
►
a work computer I didn't have you ever
[TS]
00:49:11
◼
►
had any problem with viruses I've never
[TS]
00:49:13
◼
►
not only have I never had a problem with
[TS]
00:49:14
◼
►
a Mac virus I've never even heard of
[TS]
00:49:17
◼
►
anybody else having a problem with one
[TS]
00:49:19
◼
►
ever saying yeah I mean more likely it's
[TS]
00:49:21
◼
►
gonna be you know social engineering and
[TS]
00:49:23
◼
►
getting you to click on some button
[TS]
00:49:24
◼
►
you're not supposed to know that you
[TS]
00:49:26
◼
►
know and not to say there aren't volun
[TS]
00:49:27
◼
►
abilities Mac's are totally vulnerable
[TS]
00:49:28
◼
►
to malware and viruses 100% and humans
[TS]
00:49:31
◼
►
are completely vulnerable to social
[TS]
00:49:33
◼
►
engineering and things that trick you in
[TS]
00:49:35
◼
►
to clicking something you're not
[TS]
00:49:36
◼
►
supposed to do right but the question
[TS]
00:49:37
◼
►
wasn't like our Mac's horrible the virus
[TS]
00:49:39
◼
►
they are the question was should I
[TS]
00:49:42
◼
►
install antivirus software and the
[TS]
00:49:43
◼
►
answer that is no because that software
[TS]
00:49:45
◼
►
is bad and makes your Mac worse now
[TS]
00:49:48
◼
►
remember that Apple does have a very
[TS]
00:49:50
◼
►
rudimentary anti-malware stuff that
[TS]
00:49:52
◼
►
you're getting with your note or not
[TS]
00:49:53
◼
►
they do push updates to it when they
[TS]
00:49:55
◼
►
identify new malware I think it's not
[TS]
00:49:57
◼
►
gonna save you from everything but it's
[TS]
00:49:58
◼
►
not as if you're completely unprotected
[TS]
00:50:00
◼
►
so this next one was an email submission
[TS]
00:50:03
◼
►
and I thought it was really interesting
[TS]
00:50:05
◼
►
Charlie Ullman rights if iOS and Mac OS
[TS]
00:50:08
◼
►
were available to install and integrate
[TS]
00:50:10
◼
►
with any hardware would you still use an
[TS]
00:50:12
◼
►
iPhone and a Mac and he continues for
[TS]
00:50:14
◼
►
this thought experiment assume that it
[TS]
00:50:17
◼
►
works well on all devices none of the
[TS]
00:50:19
◼
►
windows driver crap software updates
[TS]
00:50:21
◼
►
would happen just as regularly none of
[TS]
00:50:23
◼
►
the Android fragmentation crap you could
[TS]
00:50:25
◼
►
use any of the new hardware on other
[TS]
00:50:27
◼
►
devices without issue
[TS]
00:50:28
◼
►
NFC Microsoft 10 and dial Google pixel
[TS]
00:50:31
◼
►
squeeze etc and the prices don't change
[TS]
00:50:34
◼
►
meaning the Galaxy S II wouldn't cost as
[TS]
00:50:36
◼
►
much as an iPhone the surface book
[TS]
00:50:37
◼
►
wouldn't cost as much as a touch of our
[TS]
00:50:39
◼
►
Mac Mac Book etc I've thought about this
[TS]
00:50:42
◼
►
for several days now because I was
[TS]
00:50:45
◼
►
wanting to added this to the to the show
[TS]
00:50:47
◼
►
notes and I don't think I have any
[TS]
00:50:49
◼
►
really strong answers because I really
[TS]
00:50:52
◼
►
really do think for me that the best
[TS]
00:50:56
◼
►
Hardware out there is Apple
[TS]
00:50:57
◼
►
hardware I would probably at least flirt
[TS]
00:51:01
◼
►
with a thing pad especially that retro
[TS]
00:51:04
◼
►
one that just came out mmm mmm I know
[TS]
00:51:06
◼
►
John is getting really sick to his
[TS]
00:51:08
◼
►
stomach hearing me to talk about this
[TS]
00:51:10
◼
►
but man I think that looks good but
[TS]
00:51:13
◼
►
anyway I don't think I've ever seen a
[TS]
00:51:15
◼
►
phone that I've that I've longed for and
[TS]
00:51:18
◼
►
I don't really ever see computers that
[TS]
00:51:21
◼
►
I'm terribly enthusiastic about outside
[TS]
00:51:24
◼
►
of what comes from Apple and I don't
[TS]
00:51:26
◼
►
know if I'm just if it's Stockholm
[TS]
00:51:28
◼
►
Syndrome at this point or what but other
[TS]
00:51:30
◼
►
than maybe a think pad I don't think
[TS]
00:51:32
◼
►
there's anything but what about you John
[TS]
00:51:34
◼
►
I would definitely use non-apple
[TS]
00:51:38
◼
►
hardware because I would get basically
[TS]
00:51:40
◼
►
the modern equivalent of my 2008 Mac
[TS]
00:51:42
◼
►
priority got a big computer with room
[TS]
00:51:44
◼
►
for lots of stuff inside including a
[TS]
00:51:45
◼
►
really big gaming video card and Apple
[TS]
00:51:48
◼
►
doesn't sell anything like that so I
[TS]
00:51:49
◼
►
would have gotten that long ago like
[TS]
00:51:51
◼
►
that's what I'm waiting around for us
[TS]
00:51:52
◼
►
that you know a Mac Pro that I want to
[TS]
00:51:54
◼
►
buy if I could get third-party hardware
[TS]
00:51:56
◼
►
and run Mac OS and not have to deal with
[TS]
00:51:58
◼
►
any of the you know hackintosh stuff or
[TS]
00:52:00
◼
►
whatever yes I definitely would for
[TS]
00:52:03
◼
►
phones I also have never seen a phone
[TS]
00:52:06
◼
►
that has made me think I would rather
[TS]
00:52:09
◼
►
have that hardware than my iPhone
[TS]
00:52:10
◼
►
hardware even it was down to something
[TS]
00:52:12
◼
►
like mini USB versus lighting that was
[TS]
00:52:15
◼
►
no contest and us PC versus lighting I
[TS]
00:52:17
◼
►
think I still kind of prefer lighting so
[TS]
00:52:19
◼
►
I don't think there's any hardware that
[TS]
00:52:22
◼
►
would tempted me especially now that we
[TS]
00:52:25
◼
►
have like the sevens the the six and
[TS]
00:52:26
◼
►
seven size phone and we'll see what I
[TS]
00:52:28
◼
►
think of the 10 when it gets here but
[TS]
00:52:31
◼
►
for my desktop Mac computer in the
[TS]
00:52:34
◼
►
absence of a Mac Pro that suits my needs
[TS]
00:52:36
◼
►
I would definitely be running
[TS]
00:52:38
◼
►
third-party hardware Marco I've never
[TS]
00:52:42
◼
►
seen another phone that I that I
[TS]
00:52:44
◼
►
actually thought like I would like to
[TS]
00:52:46
◼
►
stop using my iPhone and go use that
[TS]
00:52:48
◼
►
please it has never come close I was
[TS]
00:52:50
◼
►
very impressed when I saw the what is
[TS]
00:52:53
◼
►
the Samsung the s8 the one the what not
[TS]
00:52:56
◼
►
the not the note but the one that came
[TS]
00:52:58
◼
►
out like six months ago that was
[TS]
00:52:59
◼
►
edge-to-edge ish like that one I was
[TS]
00:53:02
◼
►
very impressed when I saw that but it
[TS]
00:53:04
◼
►
wasn't so compelling that I like I want
[TS]
00:53:06
◼
►
to lose everything I know about the
[TS]
00:53:07
◼
►
hardware now this is a great question in
[TS]
00:53:09
◼
►
the sense that it assumes that we can
[TS]
00:53:11
◼
►
still use this
[TS]
00:53:11
◼
►
use the software that we like you know
[TS]
00:53:13
◼
►
all the Apple software because that
[TS]
00:53:14
◼
►
really is like you know that that's that
[TS]
00:53:16
◼
►
that's what matters more like ultimately
[TS]
00:53:18
◼
►
I would take Apple hardware that makes
[TS]
00:53:22
◼
►
me miserable before I would leave Mac OS
[TS]
00:53:25
◼
►
and iOS for the alternatives so it's a
[TS]
00:53:30
◼
►
good question for the phones yeah no way
[TS]
00:53:32
◼
►
for you no tablets no for laptops maybe
[TS]
00:53:37
◼
►
I think I might consider using PC
[TS]
00:53:40
◼
►
laptops especially oh you absolutely
[TS]
00:53:42
◼
►
would after all this kvetching about the
[TS]
00:53:44
◼
►
keyboard you absolutely would go to a
[TS]
00:53:47
◼
►
different laptop o
[TS]
00:53:48
◼
►
PC laptops are kind of ugly though well
[TS]
00:53:50
◼
►
I don't care about the look so much as
[TS]
00:53:52
◼
►
as the functionality for me cuz like so
[TS]
00:53:54
◼
►
anyway so I'm very happy right now with
[TS]
00:53:56
◼
►
just having an older Apple laptop you
[TS]
00:53:59
◼
►
know in the future when that plan
[TS]
00:54:00
◼
►
becomes untenable I hope their modern
[TS]
00:54:04
◼
►
ones at that point again are better for
[TS]
00:54:06
◼
►
me then I'll just switch to the modern
[TS]
00:54:08
◼
►
ones or even if they're not better
[TS]
00:54:09
◼
►
maybe I'll just want to suck it up and
[TS]
00:54:11
◼
►
deal with it so I don't so I don't have
[TS]
00:54:13
◼
►
to like mess with hackintosh Azure old
[TS]
00:54:15
◼
►
laptops or anything else but if I could
[TS]
00:54:18
◼
►
like run Mac OS perfectly well on
[TS]
00:54:20
◼
►
something better from the PC world or
[TS]
00:54:23
◼
►
you know at least better for my
[TS]
00:54:24
◼
►
preferences sure I would consider that
[TS]
00:54:28
◼
►
there isn't a lot out there that's
[TS]
00:54:30
◼
►
honestly that much better you know it's
[TS]
00:54:32
◼
►
it's very similar to when I mentioned a
[TS]
00:54:34
◼
►
couple episodes ago how like reviewers
[TS]
00:54:36
◼
►
always positively review like whenever
[TS]
00:54:38
◼
►
there's like a new surface book or
[TS]
00:54:40
◼
►
whenever there's like a new Google phone
[TS]
00:54:43
◼
►
a new Nexus or pixel phone like the
[TS]
00:54:46
◼
►
reviews were always really positive and
[TS]
00:54:48
◼
►
then the reviewers don't end up using
[TS]
00:54:49
◼
►
them like they're like oh this is a
[TS]
00:54:50
◼
►
great phone for somebody else and then
[TS]
00:54:52
◼
►
like they switch back to their iPhone
[TS]
00:54:53
◼
►
and their MacBook like the next day
[TS]
00:54:55
◼
►
alright and so like it with a lot of
[TS]
00:54:58
◼
►
this alternative stuff it's hard to get
[TS]
00:54:59
◼
►
good quality long-term reviews and often
[TS]
00:55:03
◼
►
times the long-term reviews are a lot
[TS]
00:55:04
◼
►
less positive than the initial ones were
[TS]
00:55:06
◼
►
so it's hard to really know as as
[TS]
00:55:09
◼
►
somebody who admittedly does not try you
[TS]
00:55:12
◼
►
know not Apple hardware almost ever it's
[TS]
00:55:15
◼
►
hard for me to really know how good of a
[TS]
00:55:16
◼
►
stuff is but certainly I would have an
[TS]
00:55:19
◼
►
open mind to it and on the desktop I you
[TS]
00:55:22
◼
►
know similar to John right now Apple
[TS]
00:55:24
◼
►
doesn't make what I
[TS]
00:55:25
◼
►
need they said they're going to so I
[TS]
00:55:29
◼
►
hope they do unlike John I don't need my
[TS]
00:55:32
◼
►
Mac Pro or my Mac desktop I don't need
[TS]
00:55:34
◼
►
it to be a standard tower with a whole
[TS]
00:55:37
◼
►
bunch of like card slots for gaming
[TS]
00:55:39
◼
►
cards or drive bays or anything else I
[TS]
00:55:41
◼
►
don't actually need that the trash can
[TS]
00:55:44
◼
►
Mac Pro would have been great for me if
[TS]
00:55:47
◼
►
they just updated it like that would
[TS]
00:55:49
◼
►
have been great
[TS]
00:55:50
◼
►
they didn't which is unfortunate but
[TS]
00:55:52
◼
►
like if they if they could have if they
[TS]
00:55:54
◼
►
could just deliver me that with you know
[TS]
00:55:57
◼
►
not the overheating GPUs issue maybe
[TS]
00:55:59
◼
►
deliver me that with modern internals
[TS]
00:56:02
◼
►
that can drive a 5k display and that
[TS]
00:56:04
◼
►
would be great I would love that
[TS]
00:56:05
◼
►
not a lot of other people would but I
[TS]
00:56:07
◼
►
would so I'd be totally fine with that
[TS]
00:56:08
◼
►
but in the meantime they don't have that
[TS]
00:56:10
◼
►
and there's I don't know when that's
[TS]
00:56:11
◼
►
when they're new Mac Pro is coming I I
[TS]
00:56:14
◼
►
assume that it's hopefully next year
[TS]
00:56:17
◼
►
hopefully in the earlier part of the
[TS]
00:56:19
◼
►
year but I really have no idea
[TS]
00:56:21
◼
►
so desktops I would use non Apple hopper
[TS]
00:56:25
◼
►
because I feel like that's where it
[TS]
00:56:26
◼
►
would matter the least that I was using
[TS]
00:56:28
◼
►
non Apple hardware like you're not
[TS]
00:56:29
◼
►
touching it really you can you know you
[TS]
00:56:31
◼
►
can use someone else's screen and it's
[TS]
00:56:33
◼
►
not that bad you know it wouldn't be
[TS]
00:56:35
◼
►
that big of a deal to use someone else's
[TS]
00:56:36
◼
►
desktop you know especially if you build
[TS]
00:56:38
◼
►
a tower it's under your desk you barely
[TS]
00:56:40
◼
►
even see it but yeah it's a cool
[TS]
00:56:43
◼
►
question III like I like having I like
[TS]
00:56:45
◼
►
thinking about this it kind of it kind
[TS]
00:56:46
◼
►
of prompts you to like look around the
[TS]
00:56:48
◼
►
PC and Android world to see what the
[TS]
00:56:51
◼
►
alternatives even are but ultimately I
[TS]
00:56:54
◼
►
don't I don't find a lot of them very
[TS]
00:56:55
◼
►
compelling it would be kind of
[TS]
00:56:57
◼
►
interesting to build my own computer
[TS]
00:56:59
◼
►
again I used to do that you know I used
[TS]
00:57:00
◼
►
to build build my own PC and I really
[TS]
00:57:03
◼
►
enjoyed that hobby that was a really fun
[TS]
00:57:04
◼
►
hobby yeah yeah I agree it would be kind
[TS]
00:57:06
◼
►
of interesting to see to see like what
[TS]
00:57:08
◼
►
that's like now I you know from the
[TS]
00:57:10
◼
►
little glances I've seen here and there
[TS]
00:57:11
◼
►
from people posting about and stuff it
[TS]
00:57:13
◼
►
doesn't look doesn't seem like it's that
[TS]
00:57:14
◼
►
different it seems like looks - it's
[TS]
00:57:16
◼
►
actually about the same just like you
[TS]
00:57:18
◼
►
know now there's like there's been like
[TS]
00:57:19
◼
►
five new versions of ATX since then but
[TS]
00:57:22
◼
►
it's still like fairly similar you know
[TS]
00:57:27
◼
►
now I think everybody water cools now
[TS]
00:57:28
◼
►
before you know back then it was much
[TS]
00:57:30
◼
►
more of a specialized thing that most
[TS]
00:57:32
◼
►
people didn't do now water cooling is
[TS]
00:57:35
◼
►
much more common and there's a lot more
[TS]
00:57:36
◼
►
blue LEDs okay
[TS]
00:57:38
◼
►
would not consider a feature so but it
[TS]
00:57:41
◼
►
would be kind of fun to build computers
[TS]
00:57:43
◼
►
again but ultimately you know if Apple
[TS]
00:57:47
◼
►
gives me a really nice Mac Pro I'll be
[TS]
00:57:49
◼
►
pretty happy with that I forgot to
[TS]
00:57:51
◼
►
address a lot of tops because I don't
[TS]
00:57:52
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like laptops but if forced to pick a
[TS]
00:57:54
◼
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laptop would you you know stick with the
[TS]
00:57:55
◼
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Apple one I'm in a bind because I think
[TS]
00:57:58
◼
►
all the laptops except for the Microsoft
[TS]
00:58:00
◼
►
ones I find them less pleasing looking
[TS]
00:58:03
◼
►
than the Apple ones and you know that
[TS]
00:58:06
◼
►
makes a difference to me and it's not
[TS]
00:58:08
◼
►
like it's like you can build your own
[TS]
00:58:09
◼
►
laptop like you can with desktop right
[TS]
00:58:11
◼
►
so you don't have as many options there
[TS]
00:58:12
◼
►
but all I've heard about the Microsoft
[TS]
00:58:15
◼
►
laptops and they're you know
[TS]
00:58:17
◼
►
transformable tablets and stuff like
[TS]
00:58:18
◼
►
that is that they have all sorts of
[TS]
00:58:19
◼
►
weird reliability problems and
[TS]
00:58:21
◼
►
durability problems with the fabric and
[TS]
00:58:22
◼
►
everything like that line of computers
[TS]
00:58:24
◼
►
is the most appealing to me but I would
[TS]
00:58:27
◼
►
be wary of actually buying one for
[TS]
00:58:28
◼
►
myself because of all the reliability
[TS]
00:58:30
◼
►
problems I've heard for the service book
[TS]
00:58:32
◼
►
so you know I'm like Casey I don't have
[TS]
00:58:35
◼
►
a thing for the ThinkPad so I just don't
[TS]
00:58:37
◼
►
think there's a lot of laptop hardware
[TS]
00:58:38
◼
►
out there although if pressed if I was
[TS]
00:58:41
◼
►
forced I'll probably still just grin and
[TS]
00:58:43
◼
►
bear it and get an ugly PC thing just so
[TS]
00:58:45
◼
►
I could have ports and battery life and
[TS]
00:58:47
◼
►
all the things that we've complained
[TS]
00:58:48
◼
►
about a million times I will say there
[TS]
00:58:51
◼
►
was a really nice segment on back to
[TS]
00:58:53
◼
►
about I think it was the last week's
[TS]
00:58:55
◼
►
episode Microsoft wraps offered to send
[TS]
00:58:59
◼
►
Dan Benjamin a surface book honestly I
[TS]
00:59:03
◼
►
don't know I can't tell you which model
[TS]
00:59:05
◼
►
some kind of surface book to just try
[TS]
00:59:07
◼
►
out something that could be a tablet and
[TS]
00:59:09
◼
►
a laptop I think can they all do that I
[TS]
00:59:11
◼
►
don't know whatever anyway they sent him
[TS]
00:59:13
◼
►
one to try out and he talked about it on
[TS]
00:59:15
◼
►
the show and the discussion was very
[TS]
00:59:16
◼
►
very good you know Dan is somebody who
[TS]
00:59:18
◼
►
is mostly an apple person but he he has
[TS]
00:59:22
◼
►
recent PC experience also and so to hear
[TS]
00:59:26
◼
►
his impressions of the service book were
[TS]
00:59:27
◼
►
very good and overall despoil it overall
[TS]
00:59:30
◼
►
his impressions are pretty positive so
[TS]
00:59:33
◼
►
it's worth hearing that to know like to
[TS]
00:59:36
◼
►
have kind of a glimpse into the other
[TS]
00:59:37
◼
►
side of like what it's like when I'm
[TS]
00:59:39
◼
►
mostly Apple person talks all talks a
[TS]
00:59:41
◼
►
lot about a modern nice Windows laptop
[TS]
00:59:45
◼
►
and especially you know like the like
[TS]
00:59:47
◼
►
hearing about like what it's like to
[TS]
00:59:48
◼
►
have crossovers between
[TS]
00:59:51
◼
►
tablet mode and you know happy being
[TS]
00:59:53
◼
►
able to have like a pen or touch it and
[TS]
00:59:56
◼
►
put in a desktop OS you know Dan came
[TS]
00:59:59
◼
►
out of that basically
[TS]
00:59:59
◼
►
out of that basically
[TS]
01:00:00
◼
►
like Apple should have something like
[TS]
01:00:02
◼
►
this for Mac OS and if you're a really
[TS]
01:00:05
◼
►
big fan of the iPad you probably
[TS]
01:00:06
◼
►
shouldn't listen to this episode
[TS]
01:00:08
◼
►
but I think there's a lot to to consider
[TS]
01:00:12
◼
►
there they bring up so that that's worth
[TS]
01:00:14
◼
►
listen if you're interested in this kind
[TS]
01:00:15
◼
►
of stuff finally Tim Walker wants to
[TS]
01:00:18
◼
►
know any thoughts about Apple firing an
[TS]
01:00:20
◼
►
engineer after his daughter posted a
[TS]
01:00:21
◼
►
hands-on video of the iPhone 10 on
[TS]
01:00:23
◼
►
YouTube so the chief summarizer in chief
[TS]
01:00:26
◼
►
had his on basically what happened was
[TS]
01:00:28
◼
►
and I think it was a little while ago
[TS]
01:00:31
◼
►
but but certainly after the announcement
[TS]
01:00:33
◼
►
an Apple employee who we have later
[TS]
01:00:36
◼
►
found out works somewhere in the RF team
[TS]
01:00:38
◼
►
I guess the radio frequency team had his
[TS]
01:00:41
◼
►
daughter into Cafe Max and she was
[TS]
01:00:44
◼
►
filming a vlog and she also was handed
[TS]
01:00:48
◼
►
his phone like he handed her his phone
[TS]
01:00:50
◼
►
which was an iPhones hand again post
[TS]
01:00:53
◼
►
announcement but free you know before
[TS]
01:00:57
◼
►
everyone had them and she was flipping
[TS]
01:00:59
◼
►
through the home screen and I haven't
[TS]
01:01:01
◼
►
you know done the Kremlinology on this
[TS]
01:01:02
◼
►
but apparently well that's kind of a
[TS]
01:01:05
◼
►
loaded term now isn't it I haven't done
[TS]
01:01:06
◼
►
the Zapruder film or how we pronounce it
[TS]
01:01:08
◼
►
on this but um anyways I guess there
[TS]
01:01:12
◼
►
were some apps that you wouldn't expect
[TS]
01:01:13
◼
►
to see somebody said something about a
[TS]
01:01:14
◼
►
QR code that you wouldn't expect to see
[TS]
01:01:16
◼
►
so there was some unreleased stuff on
[TS]
01:01:19
◼
►
this phone for sure well this video
[TS]
01:01:24
◼
►
somehow or another got popular and I say
[TS]
01:01:26
◼
►
that only because the the the young
[TS]
01:01:29
◼
►
woman who had who had filmed it and put
[TS]
01:01:31
◼
►
it on YouTube had said you know I have
[TS]
01:01:32
◼
►
in so many words I have no followers I
[TS]
01:01:35
◼
►
don't know how this became popular etc
[TS]
01:01:36
◼
►
etc but somehow or another did and they
[TS]
01:01:39
◼
►
have since fired her dad they fired this
[TS]
01:01:42
◼
►
engineer and you know Tim Walker wants
[TS]
01:01:44
◼
►
to know well how do we feel about that
[TS]
01:01:45
◼
►
and my initial reaction was man that's
[TS]
01:01:48
◼
►
it's kind of crappy because the thing
[TS]
01:01:52
◼
►
was already announced everyone knew what
[TS]
01:01:55
◼
►
it was like what's the big deal but then
[TS]
01:01:59
◼
►
I found out well there was some
[TS]
01:02:01
◼
►
unreleased software on there and you
[TS]
01:02:03
◼
►
know maybe this QR code thing and some I
[TS]
01:02:05
◼
►
guess there may have been a code name or
[TS]
01:02:07
◼
►
two shown on the screen at one point or
[TS]
01:02:08
◼
►
another
[TS]
01:02:09
◼
►
and that made me less confident that
[TS]
01:02:12
◼
►
Apple was being a bunch of jerks and
[TS]
01:02:15
◼
►
then I was reminded of when Marco you
[TS]
01:02:17
◼
►
and I went to Apple last year in 2016
[TS]
01:02:21
◼
►
and we went to IL one or one ili always
[TS]
01:02:24
◼
►
get it backwards we went to the the main
[TS]
01:02:26
◼
►
building and then we went to the theater
[TS]
01:02:29
◼
►
the that they would occasionally do
[TS]
01:02:30
◼
►
product announcements in and there's a
[TS]
01:02:32
◼
►
Steve Jobs quote a quote outside the
[TS]
01:02:34
◼
►
theater and and I think both of us are
[TS]
01:02:37
◼
►
certainly I you know took a picture of
[TS]
01:02:38
◼
►
it put it on like Instagram or something
[TS]
01:02:40
◼
►
like that and one of our mutual friends
[TS]
01:02:41
◼
►
who works at Apple actually privately
[TS]
01:02:43
◼
►
wrote me and was like who was letting
[TS]
01:02:45
◼
►
you take a picture on campus that's BS
[TS]
01:02:47
◼
►
in the picture was of a Steve Jobs quote
[TS]
01:02:50
◼
►
like and he was genuinely like perturbed
[TS]
01:02:53
◼
►
that this picture was taken much less
[TS]
01:02:55
◼
►
posted anywhere he was perturbed that
[TS]
01:02:57
◼
►
that my escort had allowed me to do that
[TS]
01:02:59
◼
►
which i think is kind of freakin
[TS]
01:03:02
◼
►
ridiculous but that I tell the story to
[TS]
01:03:04
◼
►
tell to just emphasize how how deep this
[TS]
01:03:09
◼
►
lies within Apple employees and so in
[TS]
01:03:12
◼
►
the end of the day I think you know what
[TS]
01:03:15
◼
►
the dude knew the rules like she
[TS]
01:03:17
◼
►
shouldn't have been filming in the first
[TS]
01:03:19
◼
►
place and definitely should not have
[TS]
01:03:21
◼
►
seen pre-release software if it was just
[TS]
01:03:24
◼
►
that he handed her the phone and it was
[TS]
01:03:25
◼
►
off me I don't see that as that big a
[TS]
01:03:28
◼
►
deal but since apparently there's some
[TS]
01:03:30
◼
►
there was some unreleased stuff on that
[TS]
01:03:32
◼
►
device that changes my tune quite
[TS]
01:03:35
◼
►
heavily Marco how do you feel um I come
[TS]
01:03:39
◼
►
down a little harder than you but nearby
[TS]
01:03:40
◼
►
basically you know we you know none of
[TS]
01:03:44
◼
►
us have ever worked at Apple and this is
[TS]
01:03:47
◼
►
you know internal hiring policy stuff
[TS]
01:03:50
◼
►
that that you know and it's hard to say
[TS]
01:03:53
◼
►
what should or shouldn't happen based on
[TS]
01:03:55
◼
►
what we know from the outside of the
[TS]
01:03:57
◼
►
situation because we don't we obviously
[TS]
01:03:58
◼
►
don't know everything cuz we don't work
[TS]
01:04:00
◼
►
there we don't know this person we don't
[TS]
01:04:01
◼
►
know everything that was inadvertently
[TS]
01:04:03
◼
►
revealed on that video or could have
[TS]
01:04:04
◼
►
been revealed or what the policies
[TS]
01:04:06
◼
►
exactly are written apples not that keen
[TS]
01:04:08
◼
►
on sharing things like that with the
[TS]
01:04:10
◼
►
public but but we you know I I can say
[TS]
01:04:13
◼
►
that when when we were there like the
[TS]
01:04:17
◼
►
last thing I would have ever thought to
[TS]
01:04:19
◼
►
do was shoot a vlog
[TS]
01:04:22
◼
►
I would I could I can't even imagine you
[TS]
01:04:25
◼
►
know to me that that just shows a a
[TS]
01:04:27
◼
►
severe lapse in judgment and and not of
[TS]
01:04:32
◼
►
the woman who was vlogging I mean she
[TS]
01:04:34
◼
►
wasn't the employee you know her father
[TS]
01:04:35
◼
►
who was permitting her to do this and
[TS]
01:04:36
◼
►
bring her into campus knowing she was
[TS]
01:04:38
◼
►
doing this like that you know he's the
[TS]
01:04:40
◼
►
one who has the who has the poor
[TS]
01:04:42
◼
►
judgment here I whether it's against the
[TS]
01:04:45
◼
►
as they're written or not I don't know I
[TS]
01:04:47
◼
►
don't know what the rules are I would
[TS]
01:04:50
◼
►
never assume that would be okay and I
[TS]
01:04:52
◼
►
and I don't think anybody should be
[TS]
01:04:54
◼
►
surprised that he lost his job as a
[TS]
01:04:57
◼
►
result you know to let somebody in and
[TS]
01:04:59
◼
►
you know you said that it's you know
[TS]
01:05:01
◼
►
maybe it wouldn't matter if the phone
[TS]
01:05:02
◼
►
was off no I'll go even further the
[TS]
01:05:05
◼
►
phone was not out yet and the press
[TS]
01:05:07
◼
►
embargo wasn't even listed like reviews
[TS]
01:05:08
◼
►
hadn't even been permitted yet to permit
[TS]
01:05:12
◼
►
to bring someone into campus as an
[TS]
01:05:13
◼
►
employee and to permit them to shoot
[TS]
01:05:17
◼
►
video of your running phone of this non
[TS]
01:05:19
◼
►
publicly available phone I think that's
[TS]
01:05:22
◼
►
common sense that that would be a
[TS]
01:05:23
◼
►
problem yeah yeah and and that's not
[TS]
01:05:26
◼
►
even considering that it was allegedly
[TS]
01:05:28
◼
►
running internal software which is
[TS]
01:05:31
◼
►
another problem but even even if it
[TS]
01:05:33
◼
►
wasn't running internal software I think
[TS]
01:05:35
◼
►
allowing someone to shoot a video
[TS]
01:05:37
◼
►
first of all shoot a video inside campus
[TS]
01:05:39
◼
►
at all on publish publish it like you
[TS]
01:05:41
◼
►
know I had lunch at cafe max it was
[TS]
01:05:43
◼
►
amazing the last thing I would have
[TS]
01:05:45
◼
►
thought to do was shoot a video posted
[TS]
01:05:48
◼
►
like even though we weren't as far as I
[TS]
01:05:50
◼
►
know we weren't seeing anything secret
[TS]
01:05:52
◼
►
you know but like still it's like this
[TS]
01:05:54
◼
►
is like the interior of the campus like
[TS]
01:05:56
◼
►
it it felt incredibly privileged to be
[TS]
01:06:00
◼
►
there at all and I didn't want to get
[TS]
01:06:03
◼
►
myself or our hosts in trouble so the
[TS]
01:06:06
◼
►
last thing I would have thought to do
[TS]
01:06:07
◼
►
would be to shoot any kind of video or
[TS]
01:06:09
◼
►
like take pictures of people in the cafe
[TS]
01:06:11
◼
►
or anything like that you know I too
[TS]
01:06:13
◼
►
took a picture of the of the quote on
[TS]
01:06:15
◼
►
the wall in that one room and because it
[TS]
01:06:18
◼
►
was a press area I decided this is
[TS]
01:06:20
◼
►
probably safe to post to Instagram and I
[TS]
01:06:22
◼
►
did but that was the only thing that I
[TS]
01:06:25
◼
►
that I took a picture of they look it's
[TS]
01:06:27
◼
►
the only memory that I have a record of
[TS]
01:06:29
◼
►
that trip because I was too afraid to
[TS]
01:06:32
◼
►
take my phone out for any other reason
[TS]
01:06:34
◼
►
and I didn't want again I didn't
[TS]
01:06:36
◼
►
in trouble and I assumed that it would
[TS]
01:06:38
◼
►
get people in trouble if if any of us
[TS]
01:06:41
◼
►
took photos and posted them online so
[TS]
01:06:43
◼
►
yes so this should have been common
[TS]
01:06:46
◼
►
sense and I think to most Apple
[TS]
01:06:48
◼
►
employees it is common sense and so if
[TS]
01:06:51
◼
►
somebody didn't see that as common sense
[TS]
01:06:53
◼
►
or had had a bad lapse in judgment and
[TS]
01:06:55
◼
►
lost their job as a result I honestly
[TS]
01:06:58
◼
►
don't think that's that much of a story
[TS]
01:06:59
◼
►
yeah I don't think these people need to
[TS]
01:07:01
◼
►
use common sense because every employee
[TS]
01:07:03
◼
►
gets training with regard to what with
[TS]
01:07:05
◼
►
secrets and stuff right it's not like
[TS]
01:07:06
◼
►
yeah Apple just allows us to happen
[TS]
01:07:09
◼
►
through osmosis and culture you get told
[TS]
01:07:11
◼
►
when you're hired by Apple here's what
[TS]
01:07:13
◼
►
you can and can't do and all sorts of
[TS]
01:07:16
◼
►
guidelines and how to be safe and blah
[TS]
01:07:17
◼
►
blah blah and this is clearly a thing
[TS]
01:07:20
◼
►
that you're not supposed to do and this
[TS]
01:07:21
◼
►
person did it and then not only and
[TS]
01:07:23
◼
►
sometimes like well is it is it a zero
[TS]
01:07:25
◼
►
tolerance policy one strike and you're
[TS]
01:07:27
◼
►
out like oh isn't there you know okay
[TS]
01:07:30
◼
►
you made a mistake but maybe you're a
[TS]
01:07:31
◼
►
new employee and oh no no I'm not sure
[TS]
01:07:34
◼
►
what their policy with that is but in
[TS]
01:07:36
◼
►
this particular situation whether it was
[TS]
01:07:39
◼
►
the first time or not it was not the
[TS]
01:07:42
◼
►
type of thing where it's like all right
[TS]
01:07:44
◼
►
well you took someone hurt or you let
[TS]
01:07:45
◼
►
them take a picture but then you you
[TS]
01:07:48
◼
►
know have them deleted off their phone
[TS]
01:07:49
◼
►
or you listen take a picture but then it
[TS]
01:07:50
◼
►
never left their phone again like there
[TS]
01:07:52
◼
►
was a violation of the rules and
[TS]
01:07:53
◼
►
technically we could fire you according
[TS]
01:07:55
◼
►
to you know whatever thing you signed in
[TS]
01:07:57
◼
►
your employment agreement or error but
[TS]
01:07:58
◼
►
we won't because the consequences
[TS]
01:08:00
◼
►
weren't that bad but in this case the
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consequences were about as bad as they
[TS]
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could possibly be and that the entire
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world saw this video before they were
[TS]
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supposed to see it
[TS]
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revealing essentially that yes you broke
[TS]
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the rules and now everybody knows you
[TS]
01:08:12
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broke the rules and if Apple was to
[TS]
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allow this to happen they're basically
[TS]
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saying our PR doesn't need to actually
[TS]
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control the message for a new product
[TS]
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introductions actually random employees
[TS]
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in our cafeteria can also decide when
[TS]
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the public gets to see the phone in in
[TS]
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what context because that doesn't
[TS]
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undermine our corporate goals at all
[TS]
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this gigantic corporate you like it was
[TS]
01:08:35
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a mistake and it was a fireable offense
[TS]
01:08:39
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and it didn't go well like it went
[TS]
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pretty poorly when it's on YouTube and
[TS]
01:08:44
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spread all over the internet so it's a
[TS]
01:08:47
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sad story I feel bad for everybody
[TS]
01:08:49
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involved
[TS]
01:08:50
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right but it's not a surprising story
[TS]
01:08:53
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and I don't think Apple was being
[TS]
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excessively meteor because like I said I
[TS]
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think the consequences were actually
[TS]
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pretty bad might not seem that bad be
[TS]
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like well everyone knew about the phone
[TS]
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whatever but as we'll discuss in a
[TS]
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moment for probably the one and only
[TS]
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topic of the show Apple has a PR
[TS]
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department whose job it is to control
[TS]
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how the world comes to know their
[TS]
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products when they're introduced and no
[TS]
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part of the PR plan involves random
[TS]
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employees in the cafeteria posting vlogs
[TS]
01:09:22
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►
about it we respond to this week by
[TS]
01:09:26
◼
►
betterment rethink what your money can
[TS]
01:09:28
◼
►
do for more information visit betterment
[TS]
01:09:30
◼
►
comm slash ATP betterment is the largest
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01:09:34
◼
►
independent online financial advisor the
[TS]
01:09:36
◼
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service is designed to help improve your
[TS]
01:09:38
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long term returns and lower your taxes
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01:09:41
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for retirement planning building wealth
[TS]
01:09:43
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and your other financial goals
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customers so far betterment experts
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funds they do what is what they believe
[TS]
01:10:12
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[TS]
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01:10:26
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01:10:28
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your taxes and your fees and increase
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your returns for example they have
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something called the tax coordinated
[TS]
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portfolio which on average can increase
[TS]
01:10:47
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portfolio value by an estimated 15% over
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01:10:58
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exposure with no signup required
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01:11:00
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listeners can visit betterment comm
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01:11:02
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01:11:04
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►
to learn more investing involves risk
[TS]
01:11:06
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once again betterment comm slash ATP to
[TS]
01:11:09
◼
►
start your review today betterment
[TS]
01:11:11
◼
►
rethink what your money can do this has
[TS]
01:11:17
◼
►
been an interesting week and Apple PR
[TS]
01:11:19
◼
►
and all of the Talking Heads like us I
[TS]
01:11:23
◼
►
think have been there in various degrees
[TS]
01:11:27
◼
►
confused happy upset and enthusiastic
[TS]
01:11:31
◼
►
and bitter at some point or another so
[TS]
01:11:34
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help me get the timeline right so was it
[TS]
01:11:37
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Monday that was the Steven Levy's review
[TS]
01:11:41
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came out is that right I believe so okay
[TS]
01:11:44
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yeah I might have the details slightly
[TS]
01:11:46
◼
►
wrong on that but I think that's right
[TS]
01:11:47
◼
►
so Steven Levy was one of the very small
[TS]
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◼
►
handful of people that reviewed the
[TS]
01:11:52
◼
►
original iPhone way back when and he was
[TS]
01:11:56
◼
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apparently given some sort of blessing
[TS]
01:11:59
◼
►
to be the first person to get a review
[TS]
01:12:04
◼
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posted of the iPhone 10 then I believe
[TS]
01:12:09
◼
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Tuesday or maybe it was late Monday was
[TS]
01:12:13
◼
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sometime shortly thereafter it ended up
[TS]
01:12:16
◼
►
that we saw that a bunch of youtubers
[TS]
01:12:20
◼
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had if I understand things right then
[TS]
01:12:23
◼
►
offered to come it seemed in New York
[TS]
01:12:26
◼
►
often offered to come in to like an
[TS]
01:12:28
◼
►
Apple kind of press event where they
[TS]
01:12:33
◼
►
could film and use the iPhone 10 and
[TS]
01:12:37
◼
►
they could film the iPhone 10 and do you
[TS]
01:12:40
◼
►
know a couple minutes with it and they
[TS]
01:12:43
◼
►
could post their reviews to YouTube late
[TS]
01:12:46
◼
►
Monday or early Tuesday and my reaction
[TS]
01:12:52
◼
►
to that was kind of like what the hell
[TS]
01:12:55
◼
►
because it in and of itself like
[TS]
01:12:58
◼
►
youtubers getting access wasn't
[TS]
01:13:01
◼
►
unremarked or whatever wasn't remarkable
[TS]
01:13:04
◼
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I think okay fine of course I'm KB HD
[TS]
01:13:05
◼
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had access but it wasn't mkbhd it was
[TS]
01:13:09
◼
►
people that I had never heard of which
[TS]
01:13:12
◼
►
to be honest is actually probably a good
[TS]
01:13:13
◼
►
sign because I don't know who any of the
[TS]
01:13:15
◼
►
popular youtubers are but
[TS]
01:13:17
◼
►
it was surprising to me because I'm at
[TS]
01:13:18
◼
►
least casually aware of most of the
[TS]
01:13:21
◼
►
popular tech related or tech adjacent
[TS]
01:13:24
◼
►
youtubers like mkbhd like Casey nice
[TS]
01:13:27
◼
►
that in people like that and these
[TS]
01:13:29
◼
►
people that had access seemed to have a
[TS]
01:13:32
◼
►
far numerically anyway a far smaller
[TS]
01:13:35
◼
►
following than then the heavy hitters I
[TS]
01:13:38
◼
►
keep they like the nice stats in the
[TS]
01:13:39
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►
mkbhd s and that was kind of weird and
[TS]
01:13:43
◼
►
naturally I was a little mainly offended
[TS]
01:13:48
◼
►
that's probably too strong word but I
[TS]
01:13:49
◼
►
was a little like man why don't I get a
[TS]
01:13:51
◼
►
chance at this like his podcasting not a
[TS]
01:13:53
◼
►
thing does that not count I give up on
[TS]
01:13:55
◼
►
that long ago oh I know I it's a selfish
[TS]
01:13:58
◼
►
reaction full on but it's you know it
[TS]
01:14:02
◼
►
was my honest reaction and it was kind
[TS]
01:14:04
◼
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of I wasn't upset about it but I was
[TS]
01:14:06
◼
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kinda like what the hell and then I
[TS]
01:14:07
◼
►
talked with the Joseph Linsky and in
[TS]
01:14:11
◼
►
Matt Alexander and Matt Alexander put up
[TS]
01:14:14
◼
►
a really really great post about kind of
[TS]
01:14:17
◼
►
what do you think about when you're your
[TS]
01:14:20
◼
►
product company and releasing a new
[TS]
01:14:22
◼
►
product and how do you control the PR
[TS]
01:14:24
◼
►
and I am unfairly summarizing it by
[TS]
01:14:29
◼
►
saying the the the takeaway I had from
[TS]
01:14:32
◼
►
it was that these youtubers that I kind
[TS]
01:14:34
◼
►
of you know fluffed off is oh who are
[TS]
01:14:36
◼
►
they they're not important they're
[TS]
01:14:38
◼
►
actually quite important just to peep
[TS]
01:14:40
◼
►
with it to circles that I don't pay
[TS]
01:14:42
◼
►
attention to and I'm embarrassed to say
[TS]
01:14:45
◼
►
that didn't occur to me until I really
[TS]
01:14:46
◼
►
talked to Joe and Matt about it but it
[TS]
01:14:49
◼
►
seems obvious in retrospect and that's
[TS]
01:14:52
◼
►
probably really smart on Apple's part
[TS]
01:14:54
◼
►
because the reality of the situation is
[TS]
01:14:56
◼
►
I'm unlikely to wait very long to buy an
[TS]
01:15:01
◼
►
iPhone 10 and most of the listeners of
[TS]
01:15:03
◼
►
this show given infinite money would
[TS]
01:15:06
◼
►
probably buy an iPhone 10 tomorrow if
[TS]
01:15:09
◼
►
they haven't already
[TS]
01:15:10
◼
►
so does Apple really need to convince us
[TS]
01:15:13
◼
►
to buy an iPhone 10 no not really but
[TS]
01:15:17
◼
►
what about the people that care about
[TS]
01:15:19
◼
►
fashion or care about things that are
[TS]
01:15:22
◼
►
not just technology and so the reactions
[TS]
01:15:25
◼
►
to this were varied some very angry some
[TS]
01:15:28
◼
►
confused some common
[TS]
01:15:30
◼
►
of both and then shortly thereafter I
[TS]
01:15:34
◼
►
think it was Tuesday morning that all
[TS]
01:15:36
◼
►
that a lot of the traditional reviewers
[TS]
01:15:39
◼
►
like the Gruber's of the world the Jason
[TS]
01:15:41
◼
►
Snell's etcetera when their their
[TS]
01:15:43
◼
►
embargo was lifted and then we got some
[TS]
01:15:47
◼
►
of the stuff that we expect as Apple
[TS]
01:15:49
◼
►
nerds but it's been an interesting few
[TS]
01:15:52
◼
►
days watching Apple try to you know pull
[TS]
01:15:57
◼
►
the strings on this puppet and figure
[TS]
01:15:59
◼
►
out the best way to get this PR wave
[TS]
01:16:04
◼
►
orchestrated I don't know that I've been
[TS]
01:16:07
◼
►
talking for a while thoughts I don't
[TS]
01:16:09
◼
►
have a lot of thoughts on this it just
[TS]
01:16:11
◼
►
seemed weird it seemed like a weird
[TS]
01:16:13
◼
►
approach and it's really hard to talk
[TS]
01:16:16
◼
►
about this without you know somebody is
[TS]
01:16:18
◼
►
saying like oh well we're just old and
[TS]
01:16:19
◼
►
out of touch because everyone gets
[TS]
01:16:21
◼
►
everything from YouTube now and I'm not
[TS]
01:16:24
◼
►
even arguing that people on YouTube
[TS]
01:16:26
◼
►
shouldn't get you know pre-release
[TS]
01:16:28
◼
►
review unit access and no I think they
[TS]
01:16:30
◼
►
actually should you know I think Apple
[TS]
01:16:32
◼
►
should go to where the people are that
[TS]
01:16:33
◼
►
makes total sense and YouTube is where
[TS]
01:16:35
◼
►
many of the people are now so that makes
[TS]
01:16:37
◼
►
total sense the thing about it that
[TS]
01:16:39
◼
►
seemed weird to me is that compared to
[TS]
01:16:42
◼
►
all past launches like this it wasn't
[TS]
01:16:46
◼
►
weird that they added these YouTube
[TS]
01:16:48
◼
►
channels that honestly many of them were
[TS]
01:16:50
◼
►
not very popular as you said like that's
[TS]
01:16:52
◼
►
it was like it wasn't like mkbhd was
[TS]
01:16:54
◼
►
there at that event you know earlier
[TS]
01:16:56
◼
►
than everyone else like I don't know but
[TS]
01:16:58
◼
►
what seemed weird about it was not the
[TS]
01:17:01
◼
►
addition of the people who got it but
[TS]
01:17:05
◼
►
the subtraction of the people who didn't
[TS]
01:17:07
◼
►
it's again it's not weird that youtubers
[TS]
01:17:10
◼
►
got access it's weird that none of the
[TS]
01:17:13
◼
►
press did basically like that and and
[TS]
01:17:16
◼
►
the press that usually does as somebody
[TS]
01:17:20
◼
►
who follows this stuff and like I always
[TS]
01:17:23
◼
►
want to read those first reviews maybe
[TS]
01:17:26
◼
►
that makes me a dinosaur but for the
[TS]
01:17:28
◼
►
most part almost none of the press that
[TS]
01:17:31
◼
►
usually gets review units got one at all
[TS]
01:17:36
◼
►
or with more than like 12 hours before
[TS]
01:17:39
◼
►
before the publishing deadline so it's
[TS]
01:17:42
◼
►
just it was weird as a fan
[TS]
01:17:44
◼
►
most of what we have to go on is very
[TS]
01:17:45
◼
►
surface level and that to me is deeply
[TS]
01:17:49
◼
►
unsatisfying like I want I wanted like
[TS]
01:17:53
◼
►
the in-depth reviews from Gruber and
[TS]
01:17:55
◼
►
from like other yet like the other tech
[TS]
01:17:57
◼
►
publications that usually get them and
[TS]
01:18:00
◼
►
to not have that felt weird and I don't
[TS]
01:18:04
◼
►
think it's a good I don't think it
[TS]
01:18:07
◼
►
projects confidence from Apple like to
[TS]
01:18:09
◼
►
give so many of these reviewers less
[TS]
01:18:11
◼
►
than a day to review their phones
[TS]
01:18:14
◼
►
suggest that Apple doesn't want them to
[TS]
01:18:16
◼
►
spend that much time before they publish
[TS]
01:18:18
◼
►
their thoughts and I don't think that's
[TS]
01:18:19
◼
►
a like even if the iPhone 10 is great
[TS]
01:18:21
◼
►
and by the early reports it seems like
[TS]
01:18:23
◼
►
it probably is that doesn't look good
[TS]
01:18:25
◼
►
like that that doesn't exceed confidence
[TS]
01:18:27
◼
►
in their product to say like we're not
[TS]
01:18:29
◼
►
even gonna give you enough time to judge
[TS]
01:18:30
◼
►
things like battery life or face ID
[TS]
01:18:32
◼
►
reliability like that's that doesn't
[TS]
01:18:34
◼
►
look good for the product so it's just
[TS]
01:18:36
◼
►
weird so in an ideal world and I've seen
[TS]
01:18:39
◼
►
people suggest to like well they didn't
[TS]
01:18:41
◼
►
have enough to go around that's
[TS]
01:18:42
◼
►
completely wrong they have plenty if you
[TS]
01:18:46
◼
►
can still log on right now and order one
[TS]
01:18:47
◼
►
that comes in December they have plenty
[TS]
01:18:49
◼
►
Apple could have given phones to more
[TS]
01:18:51
◼
►
reviewers with more time if they wanted
[TS]
01:18:54
◼
►
to this was clearly a choice not to do
[TS]
01:18:56
◼
►
that and I just think that part is what
[TS]
01:19:00
◼
►
feels off about this that like we don't
[TS]
01:19:02
◼
►
have those in-depth reviews from tech
[TS]
01:19:06
◼
►
writers big publications you know really
[TS]
01:19:09
◼
►
hardly any of them we have we have
[TS]
01:19:11
◼
►
basically like three and and it's weird
[TS]
01:19:15
◼
►
to have so few for such an important
[TS]
01:19:18
◼
►
products coming out of Apple I want more
[TS]
01:19:21
◼
►
so I think it's easy especially if
[TS]
01:19:26
◼
►
you've been following Apple for a long
[TS]
01:19:29
◼
►
time to start getting into a tail
[TS]
01:19:33
◼
►
wagging the dog situation where you
[TS]
01:19:35
◼
►
really start to believe that the
[TS]
01:19:41
◼
►
publications and people who get early
[TS]
01:19:45
◼
►
access to Apple stuff and write their
[TS]
01:19:48
◼
►
reviews that that we like to read are
[TS]
01:19:50
◼
►
getting it because of some kind of merit
[TS]
01:19:56
◼
►
that they have
[TS]
01:19:57
◼
►
like for the original iPhone is a good
[TS]
01:19:58
◼
►
example like the original iPhone went to
[TS]
01:20:01
◼
►
Polk Mossberg at big and Levy I think
[TS]
01:20:05
◼
►
you know get them all there all right
[TS]
01:20:07
◼
►
but that's all right so that's this we
[TS]
01:20:09
◼
►
went to but the reason we were all
[TS]
01:20:12
◼
►
comfortable with that worldview is
[TS]
01:20:14
◼
►
because it went to Wall Street Journal
[TS]
01:20:16
◼
►
New York Times USA Today and it was
[TS]
01:20:19
◼
►
Steven Levy working for that I forget
[TS]
01:20:20
◼
►
maybe time but anyway famous old people
[TS]
01:20:24
◼
►
who've been doing this for a long time
[TS]
01:20:25
◼
►
working for famous powerful influential
[TS]
01:20:30
◼
►
old institutions and so it fit with the
[TS]
01:20:33
◼
►
the mental model of if you are the New
[TS]
01:20:37
◼
►
York Times you get the iPhone early if
[TS]
01:20:39
◼
►
you're The Wall Street Journal you get
[TS]
01:20:40
◼
►
the iPhone only and even if you're USA
[TS]
01:20:42
◼
►
Today which maybe Mick paper right but
[TS]
01:20:45
◼
►
it's extremely popular right of course
[TS]
01:20:48
◼
►
USA Today gets one even new visa Oh USA
[TS]
01:20:50
◼
►
Today what does that review gonna be
[TS]
01:20:51
◼
►
like haha USA Today right but they're
[TS]
01:20:54
◼
►
really big and so that all fits with our
[TS]
01:20:58
◼
►
model of like the tail being the
[TS]
01:21:01
◼
►
publication's wagging the dog that is
[TS]
01:21:02
◼
►
Apple it's like Apple has no choice they
[TS]
01:21:04
◼
►
have to give it to the Wall Street
[TS]
01:21:06
◼
►
Journal
[TS]
01:21:06
◼
►
Apple has no choice they have to get the
[TS]
01:21:08
◼
►
New York Times to the New York Times
[TS]
01:21:09
◼
►
just too important right but that's
[TS]
01:21:12
◼
►
never been the situation the tail is not
[TS]
01:21:15
◼
►
wagging the dog Apple has a PR
[TS]
01:21:18
◼
►
department whose job it is to choose how
[TS]
01:21:20
◼
►
best to promote their products to the
[TS]
01:21:22
◼
►
public it just so happens that the
[TS]
01:21:25
◼
►
strategy chosen by that PR department
[TS]
01:21:27
◼
►
has fit with the narrative that people
[TS]
01:21:31
◼
►
who get early access get it based on
[TS]
01:21:33
◼
►
prestige long time relationships with
[TS]
01:21:35
◼
►
Steve Jobs long time in the industry
[TS]
01:21:37
◼
►
like whatever whatever criteria that
[TS]
01:21:39
◼
►
that we had come to accept there's like
[TS]
01:21:42
◼
►
that's the reason they're getting it
[TS]
01:21:43
◼
►
when you that should never have been the
[TS]
01:21:47
◼
►
reason they were getting it strictly
[TS]
01:21:49
◼
►
speaking it should have been that like
[TS]
01:21:52
◼
►
it's a second degree thing where apples
[TS]
01:21:54
◼
►
like the best way to promote our product
[TS]
01:21:57
◼
►
is to have the most prestigious
[TS]
01:21:59
◼
►
newspapers promoted let's go find the
[TS]
01:22:00
◼
►
most person whose newspapers so it's a
[TS]
01:22:02
◼
►
second degree it's not as if like well
[TS]
01:22:04
◼
►
that we have no choice but to give it to
[TS]
01:22:06
◼
►
the most prestigious newspaper because
[TS]
01:22:07
◼
►
if we don't do that we'll be hurt is it
[TS]
01:22:09
◼
►
it's a selection of
[TS]
01:22:11
◼
►
a strategy and an execution of that
[TS]
01:22:12
◼
►
strategy in recent years Apple has been
[TS]
01:22:15
◼
►
changing its strategy a lot more from
[TS]
01:22:19
◼
►
year to year in terms of how it does
[TS]
01:22:21
◼
►
everything like the Mac roundtable
[TS]
01:22:23
◼
►
showing like Yosemite early in private
[TS]
01:22:27
◼
►
press briefings distributed around the
[TS]
01:22:28
◼
►
country the incorporation of youtubers
[TS]
01:22:32
◼
►
starting several years ago like from
[TS]
01:22:35
◼
►
year to year it's clear that Apple PR is
[TS]
01:22:39
◼
►
trying different strategies and
[TS]
01:22:42
◼
►
depending on what strategy they're
[TS]
01:22:43
◼
►
executing from that follows who who gets
[TS]
01:22:48
◼
►
this and there is no like bubble of
[TS]
01:22:50
◼
►
course they have to go to the New York
[TS]
01:22:51
◼
►
Times no they don't they didn't they
[TS]
01:22:53
◼
►
didn't do it this time that I had to get
[TS]
01:22:55
◼
►
the world street journal a bit like you
[TS]
01:22:56
◼
►
know there's there's no reason that the
[TS]
01:22:59
◼
►
Wall Street Journal has to have the best
[TS]
01:23:01
◼
►
and most and earliest access as compared
[TS]
01:23:03
◼
►
to a youtuber with not a very big follow
[TS]
01:23:06
◼
►
like theirs that's not a rule it's just
[TS]
01:23:09
◼
►
what Apple chooses to do now I'm not on
[TS]
01:23:11
◼
►
PR I don't know what the best strategy
[TS]
01:23:13
◼
►
for Apple is but this strategy this time
[TS]
01:23:18
◼
►
around was different in a way that
[TS]
01:23:20
◼
►
seemed to break people's mental model of
[TS]
01:23:22
◼
►
how PR works and they were forced to
[TS]
01:23:24
◼
►
realize that who gets what when is
[TS]
01:23:26
◼
►
entirely the choice of Apple on how that
[TS]
01:23:29
◼
►
you know how they think they can best
[TS]
01:23:31
◼
►
promote their product now you may say
[TS]
01:23:32
◼
►
that they're wrong maybe you're suddenly
[TS]
01:23:33
◼
►
a PR exporting it like Apple you made a
[TS]
01:23:35
◼
►
mistake you should have given this to
[TS]
01:23:36
◼
►
these people in that people in these
[TS]
01:23:37
◼
►
times or whatever but most people on the
[TS]
01:23:40
◼
►
outside aren't thinking of it that way
[TS]
01:23:41
◼
►
they're not thinking how how does this
[TS]
01:23:43
◼
►
does this put the apples best foot
[TS]
01:23:45
◼
►
forward right we're thinking of it as
[TS]
01:23:47
◼
►
consumers and I you know I am as well
[TS]
01:23:49
◼
►
like you just want to read you just want
[TS]
01:23:52
◼
►
your stories I want my stories I want
[TS]
01:23:53
◼
►
every through views from the people that
[TS]
01:23:54
◼
►
I know and if suddenly you can't read
[TS]
01:23:56
◼
►
those reviews you're like oh that's sad
[TS]
01:23:57
◼
►
for me right but it's not about whether
[TS]
01:23:59
◼
►
you get to read the reviews from the
[TS]
01:24:01
◼
►
people you want Apple doesn't care
[TS]
01:24:02
◼
►
whether you get to reuse and the people
[TS]
01:24:03
◼
►
you want unless that influences the
[TS]
01:24:05
◼
►
success of their product and how its
[TS]
01:24:07
◼
►
received by the public which maybe it is
[TS]
01:24:09
◼
►
and maybe that's the argument like oh
[TS]
01:24:10
◼
►
because you didn't give it to Walt
[TS]
01:24:11
◼
►
Mossberg he's retired now but because
[TS]
01:24:13
◼
►
you didn't give it to the New York Times
[TS]
01:24:14
◼
►
as early as possible now I you know
[TS]
01:24:17
◼
►
that's going to influence me to not buy
[TS]
01:24:19
◼
►
the phone or whatever like that's you
[TS]
01:24:21
◼
►
know that's that's not an argument so
[TS]
01:24:22
◼
►
mostly I think it's
[TS]
01:24:25
◼
►
people had the wrong model of how PR
[TS]
01:24:28
◼
►
works and that wrong model was brought
[TS]
01:24:30
◼
►
into stark relief and then a little tiny
[TS]
01:24:32
◼
►
bit is you moved my cheese I'm used to
[TS]
01:24:35
◼
►
always reading these reviews and these
[TS]
01:24:37
◼
►
people and expecting them to have a week
[TS]
01:24:38
◼
►
with the phone beforehand because it's
[TS]
01:24:40
◼
►
always been the case
[TS]
01:24:41
◼
►
right and then finally the ugliest part
[TS]
01:24:43
◼
►
of it is you know just general
[TS]
01:24:46
◼
►
bitterness that somebody got the phone
[TS]
01:24:49
◼
►
and somebody didn't right now it's easy
[TS]
01:24:51
◼
►
for us to say here in podcasts where we
[TS]
01:24:52
◼
►
never get anything right so at the
[TS]
01:24:56
◼
►
bottom of the barrel right oh well I
[TS]
01:24:57
◼
►
still did still room for us to be bitter
[TS]
01:24:59
◼
►
too because of course selfishly as Casey
[TS]
01:25:01
◼
►
pointed out from my perspective I love
[TS]
01:25:04
◼
►
that you know that more different people
[TS]
01:25:07
◼
►
get the iPhone I'm a more different
[TS]
01:25:10
◼
►
person too like we have so from an
[TS]
01:25:16
◼
►
outsider's perspective not thinking of
[TS]
01:25:18
◼
►
it as PR I wish everybody got all the
[TS]
01:25:20
◼
►
phones they wanted if you're doing any
[TS]
01:25:23
◼
►
kind of stuff on YouTube on podcasts if
[TS]
01:25:25
◼
►
you're writing a blog if you're doing
[TS]
01:25:27
◼
►
anything and you're doing it day after
[TS]
01:25:29
◼
►
day year after year week after week and
[TS]
01:25:31
◼
►
you're doing a good job and you have any
[TS]
01:25:33
◼
►
kind of audience I think it should be
[TS]
01:25:35
◼
►
possible to get review hardware for our
[TS]
01:25:37
◼
►
phone after it's announced but before
[TS]
01:25:39
◼
►
the public can get it but that's just
[TS]
01:25:41
◼
►
like Oh what do you want word the word
[TS]
01:25:44
◼
►
of the tail here we're not the dog and a
[TS]
01:25:46
◼
►
question Apple has to ask is not does
[TS]
01:25:49
◼
►
this person deserve it or do we feel
[TS]
01:25:51
◼
►
like we have to give it because they
[TS]
01:25:52
◼
►
have a big always the question is what
[TS]
01:25:54
◼
►
is the best strategy for selling a lot
[TS]
01:25:56
◼
►
of phones and making people happy for
[TS]
01:25:57
◼
►
them and this year they tried the
[TS]
01:25:59
◼
►
strategy which was this weird mix of low
[TS]
01:26:02
◼
►
volume youtubers plus traditional media
[TS]
01:26:05
◼
►
with with lead time plus some
[TS]
01:26:08
◼
►
traditional media with less lead time
[TS]
01:26:10
◼
►
and they'll see what the result is in it
[TS]
01:26:12
◼
►
but they'll change it next year but
[TS]
01:26:15
◼
►
people getting angry about it like it's
[TS]
01:26:19
◼
►
a it's a human reaction to you know you
[TS]
01:26:22
◼
►
know they moved my cheese like I want I
[TS]
01:26:23
◼
►
want to read the the Walt Mossberg
[TS]
01:26:25
◼
►
review but he retired and now I'm angry
[TS]
01:26:26
◼
►
well let's life like whatever you know I
[TS]
01:26:30
◼
►
I wish you know Gruber had had the phone
[TS]
01:26:33
◼
►
for two weeks and he didn't well that's
[TS]
01:26:35
◼
►
life right but
[TS]
01:26:38
◼
►
you know it I don't think the whole
[TS]
01:26:40
◼
►
class struggle thing of like old-world
[TS]
01:26:42
◼
►
tech old white dudes who always get to
[TS]
01:26:44
◼
►
reviews versus new people I didn't think
[TS]
01:26:46
◼
►
that's actually the story other than
[TS]
01:26:48
◼
►
like chiding people for being you know
[TS]
01:26:51
◼
►
for being to to sort of up their own
[TS]
01:26:53
◼
►
butts about it like once you start
[TS]
01:26:55
◼
►
really believing that like my favorite
[TS]
01:26:57
◼
►
person deserves to get the phone you
[TS]
01:26:59
◼
►
have totally lost the plot about what
[TS]
01:27:00
◼
►
what is going on here we're you know
[TS]
01:27:04
◼
►
some of us are just disappointed that we
[TS]
01:27:06
◼
►
don't get to read the reviews from the
[TS]
01:27:07
◼
►
people that we wanted to read it from at
[TS]
01:27:08
◼
►
the the you know the scale we want to
[TS]
01:27:11
◼
►
read it but but that's just us perhaps
[TS]
01:27:13
◼
►
this is the most brilliant PR strategy
[TS]
01:27:15
◼
►
ever for a phone with Apple choosing to
[TS]
01:27:17
◼
►
do what it you know what it did we won't
[TS]
01:27:20
◼
►
know until maybe we will never know
[TS]
01:27:22
◼
►
because we won't know like what the
[TS]
01:27:23
◼
►
results are of this has compared to
[TS]
01:27:25
◼
►
press past strategies but it's very
[TS]
01:27:27
◼
►
least as a less interested outside
[TS]
01:27:29
◼
►
observer because honestly um you know I
[TS]
01:27:31
◼
►
do want to read the reviews from
[TS]
01:27:33
◼
►
basically from people I know personally
[TS]
01:27:34
◼
►
like Jason's Nails review right but
[TS]
01:27:36
◼
►
that's that's a position that most
[TS]
01:27:38
◼
►
people do not find themselves in but
[TS]
01:27:40
◼
►
none of them are gonna influence my my
[TS]
01:27:42
◼
►
buying decision like what's going to be
[TS]
01:27:44
◼
►
imposed my buying decision is when you
[TS]
01:27:45
◼
►
to get them and when I get them and we
[TS]
01:27:47
◼
►
tried them we talk to each other like
[TS]
01:27:48
◼
►
anyone else but beyond that like I'm
[TS]
01:27:55
◼
►
excited by new people getting the phones
[TS]
01:27:57
◼
►
and I'm trying to think with PR mindset
[TS]
01:28:00
◼
►
why would it be a good idea to give low
[TS]
01:28:03
◼
►
volume YouTube channels early access to
[TS]
01:28:05
◼
►
the phone and I can think of a ton of
[TS]
01:28:06
◼
►
reasons not again not being anyone who
[TS]
01:28:08
◼
►
knows anything about PR but just like
[TS]
01:28:10
◼
►
think about it for a few seconds first
[TS]
01:28:13
◼
►
of all those people are gonna be so
[TS]
01:28:14
◼
►
grateful like it let just like we would
[TS]
01:28:16
◼
►
be grateful Apple so the some people are
[TS]
01:28:18
◼
►
gonna be so so the iPhone 10 like
[TS]
01:28:21
◼
►
because they know they're not you know
[TS]
01:28:23
◼
►
some big channel that has millions and
[TS]
01:28:25
◼
►
millions subscribers they know how big
[TS]
01:28:26
◼
►
they are compared to the YouTube world
[TS]
01:28:28
◼
►
they are gonna be so grateful to get
[TS]
01:28:30
◼
►
that they're all enthusiastic these
[TS]
01:28:32
◼
►
people love the the iPhone they love
[TS]
01:28:34
◼
►
Apple like it is you can't you know you
[TS]
01:28:36
◼
►
can't buy that enthusiasm these people
[TS]
01:28:38
◼
►
are not jaded cynical I've reviewed
[TS]
01:28:40
◼
►
every single thing and you know I just
[TS]
01:28:42
◼
►
expect to get it and I'm angry if I
[TS]
01:28:44
◼
►
don't they are excited to be there and
[TS]
01:28:46
◼
►
they're gonna do things and review
[TS]
01:28:48
◼
►
things in a way that is different than
[TS]
01:28:51
◼
►
people who are you
[TS]
01:28:52
◼
►
a hundred different things like I see
[TS]
01:28:54
◼
►
lots of potential interesting upsides to
[TS]
01:28:57
◼
►
doing what they did we already talked
[TS]
01:28:59
◼
►
about the downsides maybe it makes you
[TS]
01:29:01
◼
►
look like you're scared that you don't
[TS]
01:29:03
◼
►
want to give like the jaded review or
[TS]
01:29:04
◼
►
access to your phone because they're
[TS]
01:29:05
◼
►
just gonna tear it apart because they're
[TS]
01:29:06
◼
►
gonna find all the problems that the
[TS]
01:29:08
◼
►
person who gets to play with it for 10
[TS]
01:29:10
◼
►
minutes in a Apple thing before release
[TS]
01:29:13
◼
►
isn't going to find right that all
[TS]
01:29:15
◼
►
factors into the decisions but I'm
[TS]
01:29:19
◼
►
definitely not angry that more people
[TS]
01:29:20
◼
►
got access to it
[TS]
01:29:21
◼
►
I'm not even really angry that my
[TS]
01:29:24
◼
►
favorites didn't get access to it
[TS]
01:29:25
◼
►
earlier what it seems like a lot of them
[TS]
01:29:26
◼
►
are angry which I you know whatever if
[TS]
01:29:28
◼
►
it's your livelihood I kind of don't
[TS]
01:29:30
◼
►
blame them but that's always the way
[TS]
01:29:31
◼
►
it's been with that but like to give an
[TS]
01:29:34
◼
►
example from my past for years and years
[TS]
01:29:36
◼
►
and years our technical didn't get crap
[TS]
01:29:38
◼
►
from Apple that our second ago could not
[TS]
01:29:40
◼
►
get like there was nothing they wouldn't
[TS]
01:29:42
◼
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return our calls but basically like they
[TS]
01:29:44
◼
►
would be nice and polite that we could
[TS]
01:29:47
◼
►
not get anything from Apple and
[TS]
01:29:49
◼
►
eventually that changed and it changed
[TS]
01:29:53
◼
►
because apples PR strategy changed it's
[TS]
01:29:55
◼
►
not like we weren't worthy before and
[TS]
01:29:57
◼
►
were worthy after and it didn't feel
[TS]
01:29:59
◼
►
good when we couldn't get anything right
[TS]
01:30:02
◼
►
and it felt good when we could get
[TS]
01:30:03
◼
►
something but the the connection between
[TS]
01:30:06
◼
►
the quality of Ars Technica and whether
[TS]
01:30:08
◼
►
or not Apple gave us review Hardware was
[TS]
01:30:11
◼
►
not the connection people want to think
[TS]
01:30:12
◼
►
it is it is Apple decides what to do and
[TS]
01:30:15
◼
►
you honestly really have notice is
[TS]
01:30:17
◼
►
important life lesson you can't control
[TS]
01:30:19
◼
►
what other people do or think about you
[TS]
01:30:21
◼
►
the best you can do is just decide how
[TS]
01:30:24
◼
►
you're going to act and do your best
[TS]
01:30:25
◼
►
work and hope for the best so that's why
[TS]
01:30:27
◼
►
we continue to do this podcast patiently
[TS]
01:30:29
◼
►
waiting Apple for Apple to send us
[TS]
01:30:31
◼
►
preview Mac Pro hardware please call us
[TS]
01:30:33
◼
►
I would be if I was the one that got the
[TS]
01:30:36
◼
►
Mac Pro not that funny not as funny as
[TS]
01:30:38
◼
►
you think it is oh it's my we find it
[TS]
01:30:40
◼
►
very funny but it's who else are they
[TS]
01:30:43
◼
►
going to sent I guess they could send
[TS]
01:30:44
◼
►
preview Mac for a hardware to like like
[TS]
01:30:46
◼
►
actual professionals who are like doing
[TS]
01:30:47
◼
►
video and stuff but that's boring what
[TS]
01:30:49
◼
►
other what other cultural institution
[TS]
01:30:52
◼
►
cares more about the Mac Pro than this
[TS]
01:30:54
◼
►
podcast two-thirds of this podcast
[TS]
01:31:00
◼
►
recommend
[TS]
01:31:02
◼
►
not yet released oh my word you know I
[TS]
01:31:05
◼
►
should also note that a mamaan bag now I
[TS]
01:31:09
◼
►
didn't get a chance to look it up and I
[TS]
01:31:11
◼
►
think one of you added it to the show
[TS]
01:31:12
◼
►
notes but he had a relatively long kind
[TS]
01:31:17
◼
►
of rant although it was very
[TS]
01:31:20
◼
►
level-headed to be called a rant but a
[TS]
01:31:22
◼
►
discussion I guess about how one of the
[TS]
01:31:25
◼
►
advantages of giving you know some of
[TS]
01:31:26
◼
►
these youtubers access is that they're
[TS]
01:31:28
◼
►
not all old white guys like we are and
[TS]
01:31:31
◼
►
there's a lot to be said for that I
[TS]
01:31:33
◼
►
think John you touched on this a minute
[TS]
01:31:35
◼
►
ago but that's an improvement no matter
[TS]
01:31:38
◼
►
how you slice it that's an improvement
[TS]
01:31:39
◼
►
to the PR strategy now it doesn't have
[TS]
01:31:42
◼
►
to be at the cost of old white dudes
[TS]
01:31:43
◼
►
maybe maybe not I don't know but
[TS]
01:31:45
◼
►
certainly reaching more diverse voices
[TS]
01:31:47
◼
►
is a good thing for Apple so you should
[TS]
01:31:51
◼
►
check that out if you have about I think
[TS]
01:31:53
◼
►
it was a little less than ten minutes to
[TS]
01:31:54
◼
►
spare and like so many things in this
[TS]
01:31:57
◼
►
the older like the farther you go back
[TS]
01:32:00
◼
►
in time the more likely it is that all
[TS]
01:32:02
◼
►
the people in positions of power or old
[TS]
01:32:03
◼
►
white dudes right and so any PR strategy
[TS]
01:32:08
◼
►
that focuses on all white dudes is
[TS]
01:32:12
◼
►
necessarily back in time like we hope
[TS]
01:32:15
◼
►
we're making progress in all fronts and
[TS]
01:32:16
◼
►
that there is a more a diverse set of
[TS]
01:32:18
◼
►
voices out there especially with the
[TS]
01:32:19
◼
►
dawning the internet and the bet
[TS]
01:32:21
◼
►
lowering the barriers to entry and if if
[TS]
01:32:23
◼
►
you if they were if Apple was still
[TS]
01:32:25
◼
►
pursuing the same strategy they did in
[TS]
01:32:26
◼
►
2007 with the iPhone and only giving it
[TS]
01:32:28
◼
►
to all the white dudes who work for
[TS]
01:32:29
◼
►
newspapers like we would all agree
[TS]
01:32:31
◼
►
that's that's an outdated strategy right
[TS]
01:32:34
◼
►
if they simply shift and say we should
[TS]
01:32:37
◼
►
give it to new media as they did as they
[TS]
01:32:39
◼
►
started giving it to websites like ARS
[TS]
01:32:40
◼
►
technica stuff like that
[TS]
01:32:41
◼
►
new media you would hope has better
[TS]
01:32:44
◼
►
ratios of you know men and women and
[TS]
01:32:49
◼
►
different races like you would hope that
[TS]
01:32:51
◼
►
purely by moving to new media you get
[TS]
01:32:54
◼
►
more diversity and that's before you
[TS]
01:32:57
◼
►
even consider should we actually target
[TS]
01:33:00
◼
►
diverse reviewers because we're leaving
[TS]
01:33:02
◼
►
money on the table if we don't do that
[TS]
01:33:04
◼
►
right and so it's not even clear to me
[TS]
01:33:09
◼
►
that there was a specific effort to
[TS]
01:33:11
◼
►
target more diverse reviewers in this
[TS]
01:33:13
◼
►
point I think it's a natural consequence
[TS]
01:33:15
◼
►
of targeting modern media like you know
[TS]
01:33:19
◼
►
and again it's not the first time
[TS]
01:33:20
◼
►
they've done anything with YouTube we
[TS]
01:33:21
◼
►
were commenting about the fact that
[TS]
01:33:23
◼
►
they're not giving you the most popular
[TS]
01:33:24
◼
►
YouTube channels or whatever but that is
[TS]
01:33:26
◼
►
the the promise and the beauty of the
[TS]
01:33:28
◼
►
Internet and YouTube and blogs and every
[TS]
01:33:31
◼
►
other sort of form of media without as
[TS]
01:33:36
◼
►
many people preventing you from doing it
[TS]
01:33:39
◼
►
anyone can put up a blog anyone can put
[TS]
01:33:42
◼
►
up something on YouTube and that is
[TS]
01:33:44
◼
►
allowing us to hear from people we
[TS]
01:33:46
◼
►
previously didn't hear where they were
[TS]
01:33:48
◼
►
there we just didn't hear from them
[TS]
01:33:49
◼
►
because they weren't hired by the New
[TS]
01:33:50
◼
►
York Times right so that is all positive
[TS]
01:33:53
◼
►
and a conscious shift towards modern
[TS]
01:33:56
◼
►
media you know like podcasts which are
[TS]
01:33:58
◼
►
super modern but also so dominated by
[TS]
01:34:01
◼
►
white dude sorry yeah
[TS]
01:34:04
◼
►
like I think that that is all positive
[TS]
01:34:06
◼
►
and if anything Apple should lean even
[TS]
01:34:09
◼
►
more heavily in that direction because
[TS]
01:34:10
◼
►
all those voices are still
[TS]
01:34:11
◼
►
underrepresented in modern media as well
[TS]
01:34:14
◼
►
it's just that deal the older that
[TS]
01:34:16
◼
►
people get and the farther you go back
[TS]
01:34:17
◼
►
in time the worse it gets in terms of
[TS]
01:34:19
◼
►
diversity even if you're not doing
[TS]
01:34:21
◼
►
anything different than even if you're
[TS]
01:34:22
◼
►
not like consciously trying to just give
[TS]
01:34:23
◼
►
it to white dudes if you want to give it
[TS]
01:34:25
◼
►
to old people who work in newspapers
[TS]
01:34:27
◼
►
that's what you're gonna end up with
[TS]
01:34:28
◼
►
much more so than if you want to give it
[TS]
01:34:29
◼
►
to popular youtubers so now that we've
[TS]
01:34:32
◼
►
discussed the you know they completely
[TS]
01:34:35
◼
►
insular brouhaha what do we think of
[TS]
01:34:37
◼
►
these reviews it sounds like this is a
[TS]
01:34:39
◼
►
pretty solid phone I don't have time to
[TS]
01:34:41
◼
►
review so many of them yeah no I mean
[TS]
01:34:44
◼
►
like my one hesitation basically is like
[TS]
01:34:47
◼
►
almost nobody has had a chance to really
[TS]
01:34:49
◼
►
live with it for more than like a couple
[TS]
01:34:52
◼
►
so the initial impressions are great so
[TS]
01:34:55
◼
►
I think I'm confident enough with all
[TS]
01:34:56
◼
►
these reviews that my first day with the
[TS]
01:34:59
◼
►
phone is probably gonna be awesome I
[TS]
01:35:00
◼
►
just don't know how it's gonna happen
[TS]
01:35:02
◼
►
after that but it does seem pretty
[TS]
01:35:04
◼
►
positive you know you know if nothing
[TS]
01:35:06
◼
►
else it was only it was it was
[TS]
01:35:07
◼
►
frustrating to see all that PR stuff
[TS]
01:35:09
◼
►
because almost every one of like the
[TS]
01:35:12
◼
►
YouTube quick takes and even many if the
[TS]
01:35:14
◼
►
press quick takes were like just kind of
[TS]
01:35:17
◼
►
restating Apple's own PR points about
[TS]
01:35:19
◼
►
like look an emoji exists and it's new
[TS]
01:35:22
◼
►
and shiny it's coming out soon and there
[TS]
01:35:25
◼
►
wasn't much that we didn't already know
[TS]
01:35:27
◼
►
whatever we learn details of new things
[TS]
01:35:29
◼
►
that I didn't already know like and
[TS]
01:35:31
◼
►
that's one of the reasons why I like
[TS]
01:35:32
◼
►
Jason Snell's review so much and one
[TS]
01:35:33
◼
►
other and why I like the upgraded
[TS]
01:35:35
◼
►
podcast this week so much because it's
[TS]
01:35:37
◼
►
packed full of like actually new
[TS]
01:35:40
◼
►
information that we didn't already know
[TS]
01:35:42
◼
►
as enthusiasts to follow this stuff and
[TS]
01:35:44
◼
►
who already saw the keynote you know
[TS]
01:35:46
◼
►
like if we like so many of the articles
[TS]
01:35:48
◼
►
and reviews and YouTube things are just
[TS]
01:35:50
◼
►
like rehashes of the keynote event
[TS]
01:35:52
◼
►
basically and so to hear anything new is
[TS]
01:35:54
◼
►
great and as we've heard new things from
[TS]
01:35:57
◼
►
the very few sources that have new
[TS]
01:35:59
◼
►
things to report so far it just sounds
[TS]
01:36:03
◼
►
really great it sounds awesome
[TS]
01:36:04
◼
►
and I am very much looking forward to it
[TS]
01:36:07
◼
►
I can't wait until Friday at you know
[TS]
01:36:10
◼
►
9:00 p.m. when the overworked UPS
[TS]
01:36:13
◼
►
whoever finally gets here I cannot wait
[TS]
01:36:15
◼
►
for that because I'm looking forward to
[TS]
01:36:18
◼
►
it it sounds like what I have wanted
[TS]
01:36:21
◼
►
ever since the iPhone plus came out for
[TS]
01:36:25
◼
►
three years ago when was that three
[TS]
01:36:27
◼
►
years ago you know ever since then it's
[TS]
01:36:29
◼
►
what it's what I've wanted which is I
[TS]
01:36:30
◼
►
would like the benefits of that in a
[TS]
01:36:33
◼
►
smaller body that I can actually hold
[TS]
01:36:35
◼
►
more easily than the big one and so this
[TS]
01:36:38
◼
►
seems to offer basically that like
[TS]
01:36:41
◼
►
there's a few things that are different
[TS]
01:36:42
◼
►
like you know the screen is like taller
[TS]
01:36:44
◼
►
and skinnier you know it's not it isn't
[TS]
01:36:46
◼
►
like the same aspect ratio and width as
[TS]
01:36:48
◼
►
the fluffs phone but it seems like we
[TS]
01:36:51
◼
►
have the best of everything in this
[TS]
01:36:52
◼
►
phone finally and that's that's gonna be
[TS]
01:36:55
◼
►
really great I am a little concerned
[TS]
01:36:57
◼
►
about reach ability of the vertical
[TS]
01:37:00
◼
►
reach ability but I'm kind of looking
[TS]
01:37:02
◼
►
forward to it as an app developer you
[TS]
01:37:04
◼
►
know I finally I shipped overcast for we
[TS]
01:37:08
◼
►
should be at by the time this shows
[TS]
01:37:09
◼
►
edited if everything goes well now I
[TS]
01:37:12
◼
►
have a giant canvas to play with and now
[TS]
01:37:14
◼
►
I have a whole UI to rethink I haven't
[TS]
01:37:17
◼
►
really done much of that yet I basically
[TS]
01:37:19
◼
►
just expanded the existing UI to fill
[TS]
01:37:21
◼
►
the screen properly because I didn't
[TS]
01:37:24
◼
►
want to do any redesign work without
[TS]
01:37:26
◼
►
actually having it in my hand physically
[TS]
01:37:28
◼
►
to test with and it's like how does this
[TS]
01:37:30
◼
►
actually feel what can I actually reach
[TS]
01:37:32
◼
►
you know things like that but I'm
[TS]
01:37:34
◼
►
looking forward to this new era of kind
[TS]
01:37:38
◼
►
of having to rethink everything it's
[TS]
01:37:39
◼
►
it's a ton of work for developers as I
[TS]
01:37:41
◼
►
mentioned last week but I think it's
[TS]
01:37:43
◼
►
going to be real
[TS]
01:37:44
◼
►
nice when we when we get there and I'm
[TS]
01:37:46
◼
►
really looking forward to having all
[TS]
01:37:47
◼
►
this real estate on the screen to play
[TS]
01:37:50
◼
►
with you know my now playing screen it
[TS]
01:37:51
◼
►
can have so many more features but now
[TS]
01:37:54
◼
►
that I have like a tall skinny aspect
[TS]
01:37:55
◼
►
ratio so like I'm looking forward to
[TS]
01:37:58
◼
►
both his developer and as a user and as
[TS]
01:38:00
◼
►
a fan of this stuff and I'm I'm happy to
[TS]
01:38:02
◼
►
see so far that the reviews shallow as
[TS]
01:38:05
◼
►
many of them are are seemingly
[TS]
01:38:09
◼
►
universally positive and it seems like
[TS]
01:38:11
◼
►
everyone loves face ID it seems like
[TS]
01:38:13
◼
►
it's really fast it seems like it does
[TS]
01:38:15
◼
►
it's not perfect but it's close enough
[TS]
01:38:16
◼
►
and people don't seem to notice it much
[TS]
01:38:18
◼
►
anymore which is awesome overall I'm
[TS]
01:38:20
◼
►
very excited I'm very happy and thankful
[TS]
01:38:23
◼
►
I got a day one order in and I just
[TS]
01:38:26
◼
►
can't wait to get it yep
[TS]
01:38:27
◼
►
yeah I'm mostly relieved that FaceTime
[TS]
01:38:30
◼
►
works as we always would like from sorry
[TS]
01:38:34
◼
►
yes face ID because that was that was my
[TS]
01:38:37
◼
►
big fear that that face ID would be good
[TS]
01:38:40
◼
►
but just barely under the threshold of
[TS]
01:38:44
◼
►
of annoyance and every review I've read
[TS]
01:38:47
◼
►
so far has said it's fine like it does
[TS]
01:38:50
◼
►
it works like Apple says it's supposed
[TS]
01:38:52
◼
►
to within the parameters that they set
[TS]
01:38:54
◼
►
out there are no surprises and it feels
[TS]
01:38:56
◼
►
good to use it's different but as
[TS]
01:38:59
◼
►
someone who spent a long time with touch
[TS]
01:39:01
◼
►
ID phones you know we all know and have
[TS]
01:39:04
◼
►
internalized the vagaries of touch ID no
[TS]
01:39:07
◼
►
wet fingers sometimes doesn't get it on
[TS]
01:39:09
◼
►
the first try
[TS]
01:39:09
◼
►
you got to pick up your finger and put
[TS]
01:39:11
◼
►
it down again every once in a while you
[TS]
01:39:12
◼
►
get the code thrown in your face and we
[TS]
01:39:16
◼
►
just accept that as the price of living
[TS]
01:39:17
◼
►
with with touch ID face ID has all the
[TS]
01:39:20
◼
►
equivalents of that it's too far away
[TS]
01:39:21
◼
►
from me there's bright Sun you know my
[TS]
01:39:25
◼
►
identical twin can unlock my phone all
[TS]
01:39:27
◼
►
sorts of things like yes every one of
[TS]
01:39:29
◼
►
these things has inherent problems but
[TS]
01:39:31
◼
►
the videos I've seen about how long it
[TS]
01:39:34
◼
►
takes to unlock like people going down
[TS]
01:39:36
◼
►
it's doing of timing and stop watching
[TS]
01:39:38
◼
►
everything that shows me so far not
[TS]
01:39:40
◼
►
having use one of these myself but it
[TS]
01:39:43
◼
►
seems like it's with it's under the the
[TS]
01:39:45
◼
►
threshold like that it's acceptable
[TS]
01:39:47
◼
►
right and like touch ID was in the first
[TS]
01:39:51
◼
►
iteration touch ID in the first
[TS]
01:39:52
◼
►
iteration was also like you know I was
[TS]
01:39:55
◼
►
obviously a vast improvement over typing
[TS]
01:39:56
◼
►
in code but it got better in the set
[TS]
01:39:58
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so I'm already looking forward to the
[TS]
01:39:59
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second one but the first one like
[TS]
01:40:00
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there's no catastrophic problem like oh
[TS]
01:40:02
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my goodness this phone hinges on face ID
[TS]
01:40:05
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and face ID is just too annoying to use
[TS]
01:40:08
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that does not appear to be the case so
[TS]
01:40:10
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I'm relieved
[TS]
01:40:10
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in that case and you know the their
[TS]
01:40:15
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views I've read in full like Jason's and
[TS]
01:40:17
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I've read some of Hannah's Reno's like
[TS]
01:40:20
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their their take on the phone obviously
[TS]
01:40:22
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speaks to me the most because they're
[TS]
01:40:23
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you know they have they come from the
[TS]
01:40:25
◼
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same experiences that I do but getting
[TS]
01:40:26
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back to the PR thing briefly all those
[TS]
01:40:28
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reviews they're like oh this is a
[TS]
01:40:29
◼
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shallow review and doesn't tell me
[TS]
01:40:31
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anything that I didn't already know the
[TS]
01:40:33
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people who watch that video don't know
[TS]
01:40:35
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all the things that we already know
[TS]
01:40:36
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because they didn't pour over the
[TS]
01:40:37
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►
keynote and do a three-hour podcast
[TS]
01:40:38
◼
►
about it that's all new information to
[TS]
01:40:40
◼
►
the people who watch that channel people
[TS]
01:40:42
◼
►
who watch that channel have seen like an
[TS]
01:40:44
◼
►
advertisement and some images and
[TS]
01:40:45
◼
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articles that didn't read and everything
[TS]
01:40:47
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they're being told they were learning it
[TS]
01:40:49
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►
for the first time from a trusted face
[TS]
01:40:50
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that they know right that's so again if
[TS]
01:40:53
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I had to put myself my PR hat on and
[TS]
01:40:55
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think like if you you know how do you
[TS]
01:40:56
◼
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imagine PR might work reaching people
[TS]
01:41:00
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who aren't you know poring over
[TS]
01:41:03
◼
►
everything that that comes from Apple
[TS]
01:41:06
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those reviews aren't shallow to them
[TS]
01:41:08
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►
that is a giant info dump as far as
[TS]
01:41:10
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they're concerned yeah we're hearing
[TS]
01:41:11
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things that were like yeah yeah I knew
[TS]
01:41:12
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that knew that knew that I knew that but
[TS]
01:41:14
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the people who are watching those videos
[TS]
01:41:15
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►
on those channels that are not tech
[TS]
01:41:17
◼
►
related didn't know any of that stuff
[TS]
01:41:19
◼
►
and they're seeing the new iPhone for
[TS]
01:41:21
◼
►
the very first time maybe I don't even
[TS]
01:41:22
◼
►
understand what a big deal it is like
[TS]
01:41:24
◼
►
whatever the new iPhone is it out yet
[TS]
01:41:25
◼
►
can you buy it do all my friends already
[TS]
01:41:27
◼
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have it they don't know those are
[TS]
01:41:30
◼
►
channels that were probably being
[TS]
01:41:31
◼
►
underserved by just giving it to the
[TS]
01:41:33
◼
►
tech columnist and The Wall Street
[TS]
01:41:34
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►
Journal and a bunch of Apple bloggers
[TS]
01:41:37
◼
►
nerds so again I can imagine all sorts
[TS]
01:41:40
◼
►
of potential upsides to the strategy
[TS]
01:41:42
◼
►
that Apple took even some of my mkbhd
[TS]
01:41:45
◼
►
has a nerd audience like that's a nerdy
[TS]
01:41:48
◼
►
channel right it's not the same as
[TS]
01:41:49
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►
giving it to someone who works for a
[TS]
01:41:51
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►
fashion magazine it's a different
[TS]
01:41:52
◼
►
audience and Apple's reaching different
[TS]
01:41:54
◼
►
people with this strategy now what was
[TS]
01:41:56
◼
►
that I think it was uh was it Marco okay
[TS]
01:41:58
◼
►
which one of you brought up the
[TS]
01:41:59
◼
►
subtracting people me that's the that
[TS]
01:42:03
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►
part of the strategy of not giving it to
[TS]
01:42:05
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►
the other institutions I have more
[TS]
01:42:08
◼
►
trouble thinking up a reason for that of
[TS]
01:42:10
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►
they were afraid that the cranky sort of
[TS]
01:42:17
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►
you know the old guard would be more
[TS]
01:42:19
◼
►
likely to spend time focusing on the
[TS]
01:42:22
◼
►
flaws and less time being excited about
[TS]
01:42:24
◼
►
the cool stuff but that's just that's
[TS]
01:42:26
◼
►
just a theory
[TS]
01:42:27
◼
►
like and again I think Apple PR tries
[TS]
01:42:29
◼
►
things and looks at the results and
[TS]
01:42:31
◼
►
adjust their strategy and they've done
[TS]
01:42:32
◼
►
it so many times that I give them leeway
[TS]
01:42:34
◼
►
to try this strategy and we'll see what
[TS]
01:42:36
◼
►
they do with the next one
[TS]
01:42:37
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►
all right thanks to our sponsors this
[TS]
01:42:39
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►
week Casper
[TS]
01:42:40
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and we'll see you next week
[TS]
01:42:44
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[Music]
[TS]
01:42:55
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[Music]
[TS]
01:43:01
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because it was accidentally was
[TS]
01:43:05
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accidental and you can find the show
[TS]
01:43:09
◼
►
notes at ATP FM and if floor into
[TS]
01:43:14
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►
Twitter you can follow them CAS II WA L
[TS]
01:43:20
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is esta that's Casey less ma RC o AR m
[TS]
01:43:25
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►
and T Marco Arment
[TS]
01:43:28
◼
►
SI r AC us a Syracuse
[TS]
01:43:39
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►
I have some after-show things to ask
[TS]
01:43:48
◼
►
Casey about so I am super behind on
[TS]
01:43:51
◼
►
Twitter Casey have you already posted
[TS]
01:43:53
◼
►
your video review of the Alpha no good
[TS]
01:43:58
◼
►
god no yeah you eat we mark when I spoke
[TS]
01:44:00
◼
►
about this a little bit in the pre-show
[TS]
01:44:02
◼
►
and and I have purchased Final Cut Pro
[TS]
01:44:05
◼
►
Final Cut Pro X whatever it is right
[TS]
01:44:09
◼
►
this free car is already costing you
[TS]
01:44:10
◼
►
money oh is it ever I did post a like
[TS]
01:44:13
◼
►
literally eight second teaser to Twitter
[TS]
01:44:17
◼
►
earlier today I stopped that teaser
[TS]
01:44:21
◼
►
deliberately right before I got to
[TS]
01:44:23
◼
►
Quadrifoglio because I didn't want to
[TS]
01:44:25
◼
►
have the entire internet make fun of me
[TS]
01:44:26
◼
►
for pronouncing that incorrectly so I am
[TS]
01:44:30
◼
►
pleased with the progress on making on
[TS]
01:44:33
◼
►
the video but I have made very little
[TS]
01:44:36
◼
►
progress and it is slow going but that
[TS]
01:44:38
◼
►
progress that has been made I'm pleased
[TS]
01:44:40
◼
►
with so I am actually I did actually see
[TS]
01:44:42
◼
►
that clip so that's how far behind I am
[TS]
01:44:43
◼
►
Twitter I think I just read that before
[TS]
01:44:45
◼
►
we sat down podcasting and I have one
[TS]
01:44:47
◼
►
piece of advice I watched it with mute
[TS]
01:44:49
◼
►
on so I didn't hear any of the audio I
[TS]
01:44:51
◼
►
did see is one of the default fonts for
[TS]
01:44:54
◼
►
titles so cranky about that do not use
[TS]
01:44:59
◼
►
that fund everyone got so cranky about
[TS]
01:45:02
◼
►
I don't I don't think it was the default
[TS]
01:45:06
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►
now I'm not arguing it was one of a
[TS]
01:45:09
◼
►
short list of options it's completely
[TS]
01:45:11
◼
►
correct but it was not the default I
[TS]
01:45:14
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►
don't believe and I have since changed
[TS]
01:45:15
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►
it to Futura
[TS]
01:45:16
◼
►
because I haven't come up with a better
[TS]
01:45:18
◼
►
plan yet I was laying put it this way
[TS]
01:45:23
◼
►
that's the font i use on my destiny
[TS]
01:45:24
◼
►
videos you should be aiming higher than
[TS]
01:45:26
◼
►
that fair enough okay see you know if
[TS]
01:45:29
◼
►
you have a bunch of people complain that
[TS]
01:45:30
◼
►
your font isn't good enough you only
[TS]
01:45:31
◼
►
have two options comic sans and papyrus
[TS]
01:45:34
◼
►
no avatar d so far so you don't have be
[TS]
01:45:37
◼
►
confused with that it's hard yeah I mean
[TS]
01:45:41
◼
►
it's so far so good
[TS]
01:45:42
◼
►
I can certainly send two of you guys a
[TS]
01:45:44
◼
►
draft if you give a crap for the first
[TS]
01:45:47
◼
►
two seconds I saw but also again with
[TS]
01:45:49
◼
►
meudon or whatever seven seconds
[TS]
01:45:50
◼
►
whatever it was hmm don't take this the
[TS]
01:45:52
◼
►
wrong way
[TS]
01:45:53
◼
►
but it's hard for me to tell whether you
[TS]
01:45:55
◼
►
are doing an homage to the the car
[TS]
01:45:59
◼
►
review channels that you watch and love
[TS]
01:46:01
◼
►
or a parody of them like you should feel
[TS]
01:46:06
◼
►
constrained by the formats that have
[TS]
01:46:09
◼
►
come before yes we've all seen these
[TS]
01:46:10
◼
►
other car channels but I don't think you
[TS]
01:46:14
◼
►
need to do a car view the way you do
[TS]
01:46:17
◼
►
them you can do them the KC way now
[TS]
01:46:19
◼
►
maybe it starts by saying I'm gonna
[TS]
01:46:20
◼
►
imitate the channels that I know and
[TS]
01:46:22
◼
►
love or like maybe you are sending them
[TS]
01:46:24
◼
►
up or maybe half of it is the joke that
[TS]
01:46:26
◼
►
you are exactly following the format of
[TS]
01:46:28
◼
►
the channels that you like but it's
[TS]
01:46:29
◼
►
funny because it's you doing it right I
[TS]
01:46:31
◼
►
don't know I have been sound was off but
[TS]
01:46:34
◼
►
I would encourage you to spread your
[TS]
01:46:36
◼
►
wings and fly and do whatever the hell
[TS]
01:46:38
◼
►
kind of car view you want to do your
[TS]
01:46:41
◼
►
assessment is semi correct so I need to
[TS]
01:46:45
◼
►
pull from somewhere right like I'm not a
[TS]
01:46:47
◼
►
creative enough person that I can just
[TS]
01:46:49
◼
►
fart out like this brand new paradigm is
[TS]
01:46:52
◼
►
you are your excellent farter KC I am a
[TS]
01:46:55
◼
►
very good farter full of gas everybody
[TS]
01:46:57
◼
►
loves it is that a marketable skill we
[TS]
01:47:00
◼
►
wish because if so yeah the three of us
[TS]
01:47:02
◼
►
we've got that unblocked no I I need
[TS]
01:47:05
◼
►
somewhere to start from and my starting
[TS]
01:47:09
◼
►
point and certainly the first seven
[TS]
01:47:10
◼
►
seconds completely bears this out and
[TS]
01:47:12
◼
►
you're right but my starting point is
[TS]
01:47:14
◼
►
kind of mostly Doug de Muro style review
[TS]
01:47:19
◼
►
but the formula is not identical like
[TS]
01:47:22
◼
►
it's not a bunch of quirks then you know
[TS]
01:47:26
◼
►
in-car video then Doug score like it's
[TS]
01:47:29
◼
►
not gonna be quite that formulaic but I
[TS]
01:47:30
◼
►
do start with some of me talking around
[TS]
01:47:33
◼
►
the outside of the car then we talking
[TS]
01:47:34
◼
►
about all I've got so far that the
[TS]
01:47:37
◼
►
intention is to about of me talking
[TS]
01:47:40
◼
►
about the inside of the car but very
[TS]
01:47:41
◼
►
little in the in the realm of quirks and
[TS]
01:47:44
◼
►
more about just what does it feel like
[TS]
01:47:45
◼
►
to drive a Julia and then a little bit
[TS]
01:47:49
◼
►
of ride-along footage which I actually
[TS]
01:47:50
◼
►
think will probably be pretty brief
[TS]
01:47:52
◼
►
because all it's going to be is me
[TS]
01:47:53
◼
►
giggling about how fast it is and how
[TS]
01:47:56
◼
►
good it sounds and then a little bit at
[TS]
01:47:59
◼
►
the end which is again me standing in
[TS]
01:48:01
◼
►
front of the car outside so and I have a
[TS]
01:48:05
◼
►
couple of
[TS]
01:48:06
◼
►
I feel like this is if it goes the way I
[TS]
01:48:10
◼
►
intend it's going to be part Doug de
[TS]
01:48:15
◼
►
Muro part cgp grey in that I have some
[TS]
01:48:21
◼
►
well not really awesome so that I don't
[TS]
01:48:26
◼
►
know if you saw it John this might have
[TS]
01:48:27
◼
►
been before you before he jumped on the
[TS]
01:48:29
◼
►
call but I'd put in the chat a link to a
[TS]
01:48:33
◼
►
still picture that I had taken which is
[TS]
01:48:36
◼
►
of the three key fobs and so yeah this
[TS]
01:48:39
◼
►
is when you were here because you were
[TS]
01:48:40
◼
►
talking about the Accord key fob and and
[TS]
01:48:43
◼
►
the the stick with that is that is like
[TS]
01:48:47
◼
►
the final frame in me building up to
[TS]
01:48:51
◼
►
what you see so the you know as as the
[TS]
01:48:54
◼
►
voice-over is going I have just a white
[TS]
01:48:56
◼
►
sheet of paper and then I then you see
[TS]
01:48:57
◼
►
the BMW e90 key appear and then you know
[TS]
01:49:01
◼
►
the next quote-unquote frame which is
[TS]
01:49:03
◼
►
probably you know thirty literal frames
[TS]
01:49:05
◼
►
later you see the e90 having been
[TS]
01:49:08
◼
►
written and then you see the f30 key
[TS]
01:49:10
◼
►
appear thirty frames later the f30 key
[TS]
01:49:13
◼
►
that's that's been written you see what
[TS]
01:49:14
◼
►
I'm saying so there's like a there's
[TS]
01:49:16
◼
►
some gags not gags that's too strong a
[TS]
01:49:19
◼
►
word but like some cutesy timing that
[TS]
01:49:22
◼
►
I'm trying to do for a couple of these
[TS]
01:49:23
◼
►
things is that on top of a toilet tank
[TS]
01:49:25
◼
►
no also screw you that's my trunk you
[TS]
01:49:29
◼
►
bastard that's a white car it's hard to
[TS]
01:49:31
◼
►
tell clean keeps his car anyway but the
[TS]
01:49:48
◼
►
reason I say it's vaguely CGP grey ish
[TS]
01:49:51
◼
►
is that I think one of the ten tenets
[TS]
01:49:54
◼
►
isn't word I'm looking for one of the
[TS]
01:49:55
◼
►
like sticks with a CGP grey video is
[TS]
01:49:58
◼
►
being cutesy with the timing and I mean
[TS]
01:50:00
◼
►
that in a complimentary way you know
[TS]
01:50:02
◼
►
like things are happening visually on
[TS]
01:50:04
◼
►
beats verbal beats and and so there's
[TS]
01:50:09
◼
►
like a little bit of that going on and
[TS]
01:50:11
◼
►
there's a little an to do a little bit
[TS]
01:50:13
◼
►
of that with regard to the interior as
[TS]
01:50:15
◼
►
well I hope I can trim it down like it's
[TS]
01:50:18
◼
►
a couple of minutes long
[TS]
01:50:20
◼
►
it's three minutes right now and it has
[TS]
01:50:23
◼
►
probably a third of the footage I want
[TS]
01:50:26
◼
►
maybe even a little less than that and
[TS]
01:50:27
◼
►
I'm aiming for between five and ten
[TS]
01:50:29
◼
►
minutes
[TS]
01:50:30
◼
►
I think the 20 minute demure Doug Miro
[TS]
01:50:33
◼
►
reviews that's way too much for me today
[TS]
01:50:35
◼
►
if I get in the habit of doing this
[TS]
01:50:36
◼
►
maybe I'll get in the habit of doing you
[TS]
01:50:38
◼
►
know 20 minute reviews one day
[TS]
01:50:40
◼
►
eventually but for my first crack at
[TS]
01:50:43
◼
►
I really hope to stay under 10 and would
[TS]
01:50:46
◼
►
prefer to be closer to five but I I
[TS]
01:50:48
◼
►
think it'll be ten or it maybe even more
[TS]
01:50:50
◼
►
than that just don't spend a lot of time
[TS]
01:50:52
◼
►
on the owners manual on the spare tire
[TS]
01:50:53
◼
►
and you'll be fine sorry okay noted I
[TS]
01:50:58
◼
►
deeply regret not having bought or or
[TS]
01:51:01
◼
►
rented or done something to get a laugh
[TS]
01:51:03
◼
►
Mike I think the audio quality is I'm
[TS]
01:51:06
◼
►
going to get dinged for pretty bad to
[TS]
01:51:07
◼
►
the point that I am debating actually
[TS]
01:51:10
◼
►
trying to dub yeah I feel like bad audio
[TS]
01:51:15
◼
►
on your first youtube video featuring
[TS]
01:51:16
◼
►
yourself as a rite of passage for
[TS]
01:51:18
◼
►
everybody who's not mark oh yeah that's
[TS]
01:51:20
◼
►
probably true even I only had mediocre
[TS]
01:51:22
◼
►
audio but you were way above the normal
[TS]
01:51:25
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bar which is like you sounds like you're
[TS]
01:51:27
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talking to a laptop microphone from
[TS]
01:51:28
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across the room everybody's first
[TS]
01:51:29
◼
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YouTube video has to be like I think
[TS]
01:51:31
◼
►
it's the rule yeah I mean I was wearing
[TS]
01:51:32
◼
►
a lot like just a crappy one
[TS]
01:51:35
◼
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I had crappy lava yeah you still sounded
[TS]
01:51:39
◼
►
way way better than what people's first
[TS]
01:51:40
◼
►
youtube video supposed to sound like
[TS]
01:51:41
◼
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yeah no I mean I would say Casey like
[TS]
01:51:43
◼
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it's better to like a and and I'm saying
[TS]
01:51:46
◼
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this to myself as much as you because
[TS]
01:51:48
◼
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when I tried to do a like nice-looking
[TS]
01:51:51
◼
►
YouTube video with my MacBook Pro review
[TS]
01:51:52
◼
►
like I look back on it recently and it's
[TS]
01:51:55
◼
►
like I can't I can't even watch it it's
[TS]
01:51:57
◼
►
so bad like at the time I didn't think
[TS]
01:51:59
◼
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it was that bad now looking back on it
[TS]
01:52:01
◼
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now I think it's really bad and I it's
[TS]
01:52:04
◼
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painful for me to even see it someone
[TS]
01:52:07
◼
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that one of the lessons I learned from
[TS]
01:52:08
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that that I wish I would have learned
[TS]
01:52:09
◼
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before I made it is it's better to do a
[TS]
01:52:14
◼
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better job at a format you can do better
[TS]
01:52:16
◼
►
than to then to aim too high with with
[TS]
01:52:20
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the format or style that you want to
[TS]
01:52:22
◼
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create and do a bad job of it and that's
[TS]
01:52:25
◼
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what I did
[TS]
01:52:25
◼
►
I aim too high I tried to create a much
[TS]
01:52:28
◼
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higher production value video than what
[TS]
01:52:31
◼
►
my skill and experience and to some
[TS]
01:52:33
◼
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degree equipment
[TS]
01:52:34
◼
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was actually capable of but this is
[TS]
01:52:36
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mostly not an equipment problem this is
[TS]
01:52:39
◼
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mostly a skill and experience problem
[TS]
01:52:41
◼
►
yeah and the fact is like we've made so
[TS]
01:52:44
◼
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few videos I don't know if you have a
[TS]
01:52:46
◼
►
better knack at it than I do it's hard
[TS]
01:52:48
◼
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to have a worse knockout than I do if I
[TS]
01:52:50
◼
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make any more videos I'm going to try to
[TS]
01:52:52
◼
►
make them in a more casual way with
[TS]
01:52:54
◼
►
lower production value intentionally to
[TS]
01:52:56
◼
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prevent me from getting too much in the
[TS]
01:52:59
◼
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weeds here because like you know you
[TS]
01:53:01
◼
►
might be thinking about fixing your
[TS]
01:53:02
◼
►
audio that's cool you should have good
[TS]
01:53:04
◼
►
audio if you can but that's probably not
[TS]
01:53:06
◼
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gonna be your biggest challenge your
[TS]
01:53:08
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biggest challenge is gonna be like
[TS]
01:53:09
◼
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things that people who make video more
[TS]
01:53:12
◼
►
and who are experienced and/or trained
[TS]
01:53:15
◼
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with it are better so things like
[TS]
01:53:17
◼
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composition timing cutting motion color
[TS]
01:53:21
◼
►
Corrections like stuff stuff that like
[TS]
01:53:23
◼
►
that casual beginners just don't get or
[TS]
01:53:26
◼
►
need experience to develop to get and
[TS]
01:53:30
◼
►
because we've made so few videos we
[TS]
01:53:34
◼
►
don't have that yet so it's better I
[TS]
01:53:38
◼
►
think to aim for something more casual
[TS]
01:53:40
◼
►
less produced less fancy and just put
[TS]
01:53:45
◼
►
that out there then to try to make
[TS]
01:53:47
◼
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something super professional when you
[TS]
01:53:50
◼
►
don't have the tool set or the skills
[TS]
01:53:52
◼
►
that are the experience to be able to
[TS]
01:53:54
◼
►
achieve the look you're going for yet
[TS]
01:53:56
◼
►
yeah I think that makes sense and I
[TS]
01:53:58
◼
►
think I feel like my aspiration is to
[TS]
01:54:04
◼
►
have something that feels like it even
[TS]
01:54:07
◼
►
feels vaguely like a cross of dim euro
[TS]
01:54:10
◼
►
and gray not to say that that's my
[TS]
01:54:11
◼
►
marching orders but but just that
[TS]
01:54:13
◼
►
somebody could watch this film or
[TS]
01:54:16
◼
►
whatever you want to call it this this
[TS]
01:54:17
◼
►
video and say yeah I see what he was
[TS]
01:54:20
◼
►
going for there and I can see a little
[TS]
01:54:21
◼
►
sprinkle of demure and a little sprinkle
[TS]
01:54:22
◼
►
of gray there and okay he didn't get
[TS]
01:54:26
◼
►
there but I see where this line is
[TS]
01:54:28
◼
►
heading well you can't really have a
[TS]
01:54:29
◼
►
line if it's only one data point but you
[TS]
01:54:31
◼
►
know what I'm saying like I understand
[TS]
01:54:32
◼
►
where he's going with this and yeah that
[TS]
01:54:34
◼
►
was a bit ham-fisted here the audio is
[TS]
01:54:36
◼
►
crappy there but there's promise here
[TS]
01:54:39
◼
►
does that make sense like I wanna I feel
[TS]
01:54:43
◼
►
like it is within my skill set to to get
[TS]
01:54:46
◼
►
in the vicinity
[TS]
01:54:48
◼
►
of this perfect video that I have in my
[TS]
01:54:51
◼
►
and I don't think I'm gonna deliver the
[TS]
01:54:53
◼
►
perfect video that's in my brain but I
[TS]
01:54:55
◼
►
do feel like the the things I'm asking
[TS]
01:54:58
◼
►
of myself I'm reaching to get to them
[TS]
01:55:01
◼
►
but I think they're by and large
[TS]
01:55:05
◼
►
attainable which is kind of it which is
[TS]
01:55:07
◼
►
the best place to be right where you're
[TS]
01:55:09
◼
►
uncomfortable but not and so that's
[TS]
01:55:12
◼
►
that's where I think I am remind me of
[TS]
01:55:14
◼
►
this when the video is released insider
[TS]
01:55:15
◼
►
garbage well and the thing is to like
[TS]
01:55:17
◼
►
you know you're comparing yourself to
[TS]
01:55:20
◼
►
people who are such pros yeah I'll give
[TS]
01:55:26
◼
►
you a quick story here it's like in this
[TS]
01:55:28
◼
►
so gray is gonna be so embarrassed that
[TS]
01:55:31
◼
►
I'm that I'm saying this but oh well
[TS]
01:55:32
◼
►
sorry great I don't want to give any
[TS]
01:55:35
◼
►
details really in case I didn't bears
[TS]
01:55:37
◼
►
anybody but at some point I witnessed
[TS]
01:55:39
◼
►
somebody asking gray for a critique on a
[TS]
01:55:44
◼
►
video he like kind of you know went on
[TS]
01:55:47
◼
►
his phone for a few minutes in the
[TS]
01:55:48
◼
►
conversation went elsewhere and about 15
[TS]
01:55:50
◼
►
minutes later he showed on his phone he
[TS]
01:55:54
◼
►
had real just on his phone he had recut
[TS]
01:55:56
◼
►
the entire video and was showing frame
[TS]
01:56:00
◼
►
by fan I saw before and after and his
[TS]
01:56:02
◼
►
was way better just by recutting the
[TS]
01:56:05
◼
►
footage that he was given in this video
[TS]
01:56:07
◼
►
and he was able to explain why he
[TS]
01:56:10
◼
►
rearranged things he trimmed things
[TS]
01:56:12
◼
►
differently why he liked certain scenes
[TS]
01:56:14
◼
►
float into the other ones better than
[TS]
01:56:16
◼
►
the other ones and how this reordering
[TS]
01:56:17
◼
►
and recutting of this completely changed
[TS]
01:56:21
◼
►
the feel and pace and and overall
[TS]
01:56:24
◼
►
quality of this video and to see him do
[TS]
01:56:26
◼
►
that it's like it's I imagine like when
[TS]
01:56:30
◼
►
when non-tech people see tech people
[TS]
01:56:32
◼
►
like whiz through a problem on the
[TS]
01:56:34
◼
►
computer superfast and it blows their
[TS]
01:56:36
◼
►
mind that's how I felt watching this
[TS]
01:56:38
◼
►
like I'm like oh my god like that's this
[TS]
01:56:40
◼
►
is a skill set that people like gray
[TS]
01:56:43
◼
►
have because they're very experienced
[TS]
01:56:44
◼
►
with this and and they're very good at
[TS]
01:56:46
◼
►
it yeah yeah when I compare how the way
[TS]
01:56:49
◼
►
I approach making a video to the way
[TS]
01:56:52
◼
►
that I saw a pro do it my god it's
[TS]
01:56:56
◼
►
worlds apart it like so like I don't
[TS]
01:57:00
◼
►
even have the vocab you
[TS]
01:57:02
◼
►
Lari to describe you know what it is
[TS]
01:57:05
◼
►
that he was doing and why it was better
[TS]
01:57:08
◼
►
but it was way better and the way he was
[TS]
01:57:11
◼
►
explaining it it like it made total
[TS]
01:57:14
◼
►
sense but I could never to come up with
[TS]
01:57:16
◼
►
that and so like you're getting started
[TS]
01:57:18
◼
►
in this you know you don't have a lot of
[TS]
01:57:20
◼
►
video experience right like you don't
[TS]
01:57:22
◼
►
have like a secret YouTube career
[TS]
01:57:23
◼
►
because that we didn't know about no and
[TS]
01:57:25
◼
►
in and for those who listen to this if
[TS]
01:57:27
◼
►
this makes the released version of the
[TS]
01:57:29
◼
►
show like I have never ever edited
[TS]
01:57:31
◼
►
podcast truly I never have not once
[TS]
01:57:33
◼
►
because it's always been either you or
[TS]
01:57:35
◼
►
Mike or you know one of your minions
[TS]
01:57:39
◼
►
organization full of minions here yeah
[TS]
01:57:41
◼
►
exactly the two of you have just minions
[TS]
01:57:43
◼
►
all the way down but but you know what I
[TS]
01:57:45
◼
►
mean like I've never even edited a
[TS]
01:57:46
◼
►
podcast so I've dabbled in iMovie a
[TS]
01:57:49
◼
►
couple times and I think I've dabbled in
[TS]
01:57:51
◼
►
GarageBand maybe once but these are
[TS]
01:57:54
◼
►
these are tools that I am not familiar
[TS]
01:57:56
◼
►
with so I'm just kind of hacking at it
[TS]
01:57:58
◼
►
you know I feel like I'm going through
[TS]
01:57:59
◼
►
the jungle not with a machete but with
[TS]
01:58:02
◼
►
like a pocketknife and I do feel like
[TS]
01:58:05
◼
►
I'm making forward progress but
[TS]
01:58:08
◼
►
unequivocally what I release is going to
[TS]
01:58:10
◼
►
look ham-fisted what I hope though is
[TS]
01:58:13
◼
►
that once you get past the crap audio
[TS]
01:58:15
◼
►
and once you get past the fact that the
[TS]
01:58:17
◼
►
timing is wrong once you get past the
[TS]
01:58:19
◼
►
fact that inevitably this video will run
[TS]
01:58:21
◼
►
longer than it should and I'm gonna try
[TS]
01:58:22
◼
►
my damnedest to cut it down but I know
[TS]
01:58:24
◼
►
it'll end up running too long I hope
[TS]
01:58:26
◼
►
that you the collective you can see this
[TS]
01:58:31
◼
►
and say I see the start of something
[TS]
01:58:34
◼
►
here it's probably not the end hopefully
[TS]
01:58:38
◼
►
not the end and this I can see how this
[TS]
01:58:41
◼
►
is going to get better with time and and
[TS]
01:58:43
◼
►
part of the way I've tried to do that is
[TS]
01:58:46
◼
►
I do feel like my review my video review
[TS]
01:58:48
◼
►
is going to have a bit of a narrative I
[TS]
01:58:51
◼
►
feel like I can't I have created an arc
[TS]
01:58:53
◼
►
and I even took some engineering paper
[TS]
01:58:54
◼
►
from college and like drew out like
[TS]
01:58:56
◼
►
really crudely drawn storyboards which I
[TS]
01:58:58
◼
►
think I put on like - the stories well
[TS]
01:59:03
◼
►
but it's I mean that's how I'm trying to
[TS]
01:59:05
◼
►
like frame it in my head because you
[TS]
01:59:07
◼
►
were doing an unreal pencil and paper
[TS]
01:59:08
◼
►
like your Mike earlier or something yeah
[TS]
01:59:10
◼
►
which is which is barbaric but it's the
[TS]
01:59:12
◼
►
best way I could come up with to try to
[TS]
01:59:15
◼
►
through the story I want to tell and I
[TS]
01:59:18
◼
►
think if I didn't at least have the
[TS]
01:59:20
◼
►
beginnings in that regard I I would be
[TS]
01:59:24
◼
►
totally lost in this video would never
[TS]
01:59:25
◼
►
come out but since I had an Xcode
[TS]
01:59:27
◼
►
storyboards finally finally used for it
[TS]
01:59:30
◼
►
that's true but I I guess what I'm
[TS]
01:59:35
◼
►
saying roundabout way is this is going
[TS]
01:59:37
◼
►
to be embarrassing when I release it if
[TS]
01:59:39
◼
►
I do it all it may be so embarrassing
[TS]
01:59:41
◼
►
that I don't release there are only
[TS]
01:59:42
◼
►
seven to send it to my friends I don't
[TS]
01:59:43
◼
►
know that you should after you release
[TS]
01:59:45
◼
►
this video you should by all rights have
[TS]
01:59:47
◼
►
the most popular YouTube channel on this
[TS]
01:59:49
◼
►
podcast I think Marco had does have you
[TS]
01:59:54
◼
►
have a lot of views on your on your your
[TS]
01:59:56
◼
►
MacBook thing but in theory a review of
[TS]
02:00:00
◼
►
a thousand dollar sports sedan has more
[TS]
02:00:02
◼
►
like general interest than I'd yet
[TS]
02:00:04
◼
►
another review of like a laptop so I
[TS]
02:00:06
◼
►
feel like you should come out as the
[TS]
02:00:08
◼
►
undisputed views champion of ATP I hope
[TS]
02:00:11
◼
►
I hope so and well I think my plan is to
[TS]
02:00:15
◼
►
release it I really do feel like I can
[TS]
02:00:17
◼
►
get it to a point that I'm only lightly
[TS]
02:00:20
◼
►
embarrassed by it rather than deeply
[TS]
02:00:22
◼
►
embarrassed by it but we'll see what
[TS]
02:00:24
◼
►
happens
[TS]
02:00:25
◼
►
and part of the reason I really want to
[TS]
02:00:27
◼
►
release it is because I feel like I have
[TS]
02:00:29
◼
►
a story here and that story may not be
[TS]
02:00:31
◼
►
interesting to anyone else it's like you
[TS]
02:00:33
◼
►
know when you when you have like a
[TS]
02:00:34
◼
►
really good slideshow of your vacation
[TS]
02:00:36
◼
►
right to some degree what we made you
[TS]
02:00:38
◼
►
sit through John when when Mark when I
[TS]
02:00:40
◼
►
went to Germany and then again when we
[TS]
02:00:42
◼
►
went like to us we had this like story
[TS]
02:00:46
◼
►
arc and it was fascinating and exciting
[TS]
02:00:47
◼
►
but to you it might have been a total
[TS]
02:00:48
◼
►
freaking snooze it may be the same thing
[TS]
02:00:51
◼
►
here but I feel like I have a story arc
[TS]
02:00:53
◼
►
I feel like I have something to say and
[TS]
02:00:56
◼
►
maybe it's completely selfish but I've I
[TS]
02:00:59
◼
►
have already filmed my conclusion and I
[TS]
02:01:02
◼
►
add I knew what I wanted to say but I
[TS]
02:01:04
◼
►
ad-lib did and I'm really really happy
[TS]
02:01:06
◼
►
with how it came out and so I feel like
[TS]
02:01:10
◼
►
if I've got a decent start and I've got
[TS]
02:01:13
◼
►
a good but pretty pretty good end that
[TS]
02:01:15
◼
►
I'm pretty happy with so if I can just
[TS]
02:01:16
◼
►
get the middle okay then it'll be okay
[TS]
02:01:20
◼
►
and we'll see what happens but I am
[TS]
02:01:23
◼
►
having fun and that's the other thing if
[TS]
02:01:24
◼
►
nothing else I'm having fun and I'm
[TS]
02:01:27
◼
►
adding a tool to my tool belt will that
[TS]
02:01:30
◼
►
be interesting very useful in the future
[TS]
02:01:32
◼
►
maybe not who knows but Alfre Mayo has
[TS]
02:01:36
◼
►
told me that they're going to give me
[TS]
02:01:37
◼
►
another car next year not a Julia
[TS]
02:01:39
◼
►
something else we'll see if it comes to
[TS]
02:01:41
◼
►
fruition in part because baby but in
[TS]
02:01:45
◼
►
theory I'll have access to an Alfa Romeo
[TS]
02:01:46
◼
►
my dad actually just bought an
[TS]
02:01:49
◼
►
interesting car which I can tell you two
[TS]
02:01:51
◼
►
about privately later so if he really
[TS]
02:01:55
◼
►
and truly loves me then maybe he'll let
[TS]
02:01:57
◼
►
me review them easier to get your car
[TS]
02:01:59
◼
►
from manufacturer I I think you might be
[TS]
02:02:01
◼
►
right and you haven't even met my dad
[TS]
02:02:03
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you know I only have one question it is
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not white last time yeah it's silver
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it's just shiny white no it's
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oh god you're the worst but I'm saying
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like there is a way in which I can
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probably eke out a couple more videos
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and if I have a handful of videos under
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my belt maybe it's possible to get
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access to cars I wouldn't already have
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access to and I've actually had a couple
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people reach out via Twitter which is
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extremely kind and nice of them and say
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hey if you want to do my you know
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genuinely interesting car I'm happy to
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do it and that works for regular car
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reviews I don't know if I'm comfortable
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with that because God forbid I broke
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something like then what you know or if
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I ran into somebody then what you know
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so I'm not entirely comfortable with
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that or at least not now but it's been
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extremely flattering that somebody would
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be you know willing to even entertain
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the idea so who knows maybe this will be
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a one and done thing and I'll be
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embarrassed about it in a month or maybe
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even an hour after its posted but so far
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I'm learning and having fun and I know
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it's very like kumbaya and touchy-feely
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but that's really the most I can ask for
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at the moment you know all right let me
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let me you know pose an alternative path
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here so you know a you you waffled a
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minute ago about whether you'd even
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release this video you definitely should
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produce this video because the way you
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get better at making videos is by making
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videos like this you know just like
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everything else like you're not gonna
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get good at something if you do it twice
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a year when you get a press car like
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that's not that's not going to be enough
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you should actually consider doing
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reviews of other cars boring cars other
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things like that aren't cars you know
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review helicopters I don't care like
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just review if this is a thing you want
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to get good at doing you have to
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construct ways to do it more often
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because otherwise you're never going to
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be able to create the kind of thing you
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want to create if you're not getting
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more experience like you know per unit
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of time like doing one of these a year
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is not gonna be enough so if you
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actually want this to be a thing that
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you get good at and that you do on a
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regular basis do more of it find ways to
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do more of it and maybe that's just
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reviewing boring cars sometimes you know
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like just
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like if you make yourself a deal like in
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a review like one car a month and then
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try to figure out like how do you even
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do that
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how do you get set up for that what how
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how much effort do you have to make this
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fit within in order to be able to afford
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time wise to do it once per month set
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that system in motion and whether that's
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like you could have something like what
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if you like get friendly with a local
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used-car dealer and whatever they have a
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cool used car in you know yeah you give
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them you give them like some small my
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money and they let you borrow it for for
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a few days you know cuz then it's no
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sweat off their back it's use anyway you
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know like bar for a few days maybe you
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like promote their dealership at the end
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of it or something you know like they're
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like there are ways to solve this
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problem and and there are ways if you
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want to only review cars and you don't
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want to borrow our friends cars there
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are ways around that like there are
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things that you can do here and you know
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if that's not enough for you like first
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of all review your car hello like well
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my car is old I know what there's a lot
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of people who who are wanting to buy
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used BMWs and wants to know which ones
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are good none and which ones have a lot
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of expensive work that need to be done
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well exactly people want it like you're
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not gonna compete with like you know the
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the pros for like getting all the high
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profile views for every brand new car
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people are gonna go to the big reviewers
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for that where you can compete is on
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things the big reviewers aren't spending
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time on so you can compete with all the
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crazy cars you have you have access to
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in your everyday life and there's gonna
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be someone looking for that and you can
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use those like lower profile lower
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