0:00:00hi so it is about 8:30 in the morning on
0:00:04December 21st this is going to be
0:00:08something a little bit different than we
0:00:10usually do
0:00:11today I am launching a new app it's an
0:00:15app called workouts plus plus though
0:00:17that this point the world doesn't know
0:00:19that just a few friends and beta testers
0:00:22know that and I thought it would be
0:00:24interesting to have a little running
0:00:27diary throughout the day of what it
0:00:29feels like and what I'm doing on the
0:00:31launch day at this point I'm in the
0:00:35terror phase I think is and terror and
0:00:38self-doubt face off this we're in about
0:00:41half an hour or so I'm expecting to do
0:00:43the actual launching part the app this
0:00:45kind of approved and ready to go
0:00:46pending developer release and 19s
0:00:48connect and so in about a half an hour
0:00:50I've said about nine by nine a.m.
0:00:52Eastern it's the time that I'd planned
0:00:54to do my initial initial launch it is a
0:01:00little bit terrifying obviously to put
0:01:01that out in the world to not really know
0:01:04how it's gonna be received to not really
0:01:07know if people are gonna like it and
0:01:10while my national feedback and responses
0:01:13in for a positive if you just never know
0:01:15and I've been you know I've done this
0:01:16enough times to know that this feeling
0:01:18is normal and natural to be kind of
0:01:19terrified and doubting yourself and like
0:01:21this is a good idea is everyone gonna
0:01:22hate it this is just normal and this is
0:01:24part of it okay that's where I am I've
0:01:28got everything I need for the launch
0:01:30ready at this point in terms of I have a
0:01:32blog post written I have a couple of
0:01:35this year that actually did it were this
0:01:36for this launch and it actually did a
0:01:37couple of YouTube videos kind of walk
0:01:39through the app and those are already
0:01:40and so this is in just like the wait the
0:01:42waiting phase where I'm just kind of
0:01:44waiting for 9 o'clock to roll around and
0:01:47getting more and more anxious as we go
0:01:49anyway like I said this is gonna be an
0:01:51interesting I'm not sure if this will
0:01:52work where this will go but I just
0:01:53thought it'd be interesting to record a
0:01:55couple of little snippets and you'll be
0:01:56just throughout the day checking in
0:01:57saying how things are going and how I'm
0:01:59feeling and that's useful all right so
0:02:03now it is about 8:45 and I'm going
0:02:07through the process of setting up what I
0:02:08kind of call like Mission Control for
0:02:11launch so I've got
0:02:12I'm Twitter over here I've got my
0:02:14helpdesk system over here there's an
0:02:16arranging windows all over my screen
0:02:19usually if I had a server component I'd
0:02:22have all the server log but there's no
0:02:23server component for workouts plus plus
0:02:24so there's nothing there I've got a
0:02:26terminal window where I will be
0:02:28launching my blog post from I've got the
0:02:29app store open I've got the affiliate
0:02:34program console up like a little thing
0:02:36you can put affiliate links in your
0:02:37iTunes Links I have that up because it
0:02:40has a real time data feature it isn't
0:02:43sure you died purchases in real time but
0:02:44it shows you links actually getting into
0:02:46the App Store in real time so I have
0:02:48that that up which is just kind of like
0:02:50it's really bad for my sanity but good
0:02:52for my curiosity I'm so I have that up
0:02:54and running and I just kind of have all
0:02:56these windows set up just so that I can
0:02:58kind of sit there and also I just
0:03:00recently just wrote down a checklist
0:03:03because there's inevitably as I get more
0:03:05and more kind of anxious and excited
0:03:06about this I'm gonna forget steps that I
0:03:09want to do think of things that I want
0:03:10to places I want to put things or steps
0:03:12things that I need to make sure are like
0:03:13turned on now that the app is turned on
0:03:15and so I have a little to-do list now
0:03:17just written down on a piece of paper in
0:03:19front of me and as I think of things I
0:03:21write it down so I'd have to remember it
0:03:23in a moment all right it's 851 and I
0:03:27realized something that I'm should
0:03:29probably mention too that's a bit silly
0:03:31but something that I do nevertheless I'm
0:03:33wearing my like I don't know if I'd call
0:03:35my shipping uniform but I have a
0:03:37particular like pair of set of clothes
0:03:39that I'd let I like to wear on days that
0:03:41I've shipped things look as I'm
0:03:42particularly superstitious like that's
0:03:44not really for that reason it's just
0:03:45like I have such positive associations
0:03:47with this outfit that I feel happier if
0:03:50I wear it and so it makes you know on a
0:03:52day when it's a bit more stressful it's
0:03:54it's nice and so it's my I have what I
0:03:56call my captain america daring fireball
0:03:57shirt which is the grey one with just
0:03:59the star in the middle no with no words
0:04:02and on top of that I have my 2010 WWDC
0:04:06makes you called like the light cloth
0:04:09jacket I'm making with that and that
0:04:11sort of uniform is I have a lot of
0:04:13positive associations with it I've liked
0:04:15worn it on you know various occasions
0:04:17that I've worked out well for me and
0:04:19then I have kind of nice feelings with
0:04:20so it's like this is kind of funny when
0:04:21I'm getting dressed this morning that I
0:04:23feel like I don't like some kind of
0:04:24major league pitcher so
0:04:25one who like has a particular thing that
0:04:27they need to do it's like that you know
0:04:28I'd be fine if I didn't launch in my a
0:04:30my shipping outfit but it is something
0:04:32that I wear nevertheless all right about
0:04:34eight minutes to go all right it's 853
0:04:37now I probably shouldn't care as much
0:04:40about this as I do home but I've just
0:04:42been spending the last few minutes just
0:04:44writing and rewriting the tweet that I'm
0:04:46gonna send to like kind of announce it
0:04:50it's amazingly how difficult writing
0:04:53like 120 characters description is or
0:04:56you wanted to be short and punchy and
0:04:58attention-grabbing but concise like
0:05:00right now I have just I'm delighted to
0:05:02introduce workouts plus plus a fully
0:05:03customizable workout app for the Apple
0:05:05watch I think is what I want to mention
0:05:08a link to this to the app in the store
0:05:09I said go make it too wordy or
0:05:11complicated then it's harder for people
0:05:13to scan and really all I want people to
0:05:14do is click on that link so I want to
0:05:16keep it like short and punchy and then
0:05:18have them like here go and look at this
0:05:19if they want it but you know never as
0:05:22much so much thought and put into just
0:05:24hundred twenty characters is 8:59
0:05:31watching a clock tick the seconds
0:05:34towards nine o'clock if anything about
0:05:37launching an app is that it's actually
0:05:38kind of anticlimactic because like you
0:05:40hit the button to release it out into
0:05:42the world and then it doesn't actually
0:05:44go out into the world right away there's
0:05:46always this lag and caching delay that
0:05:50happens in the App Store and so you kind
0:05:52of hit go and then you just kind of sit
0:05:54around for hopefully a few minutes you
0:05:57know sometimes it can be a purse which
0:05:59is a nightmare but hopefully it'll just
0:06:02be a few hours
0:06:03like a few minutes like 15 20 minutes or
0:06:06something like that but see here we go
0:06:08it is now 859 so 10 9 8 7 gosh 6 5 4 3 2
0:06:181 and it's 9 o'clock so the app is now
0:06:25on its way to being released and out in
0:06:29the world
0:06:30oh wow all right
0:06:35we'll check back in whenever they have
0:06:38actually seems to have propagated in the
0:06:41App Store so I'm just gonna be sitting
0:06:42there constantly refreshing the App
0:06:44Store trying the link that I got from
0:06:46iTunes Connect and just keep trying it
0:06:48until it works I guess now I know 9 a.m.
0:06:52and I'm just sitting here reading the
0:06:54word item not available the item you've
0:06:57requested is not currently available in
0:06:59the US App Store over and over and over
0:07:02again I just keep hitting refresh
0:07:04waiting for it to propagate which I knew
0:07:07would happen but is frustrating and
0:07:11annoying nevertheless it's one of these
0:07:14tricky things or I think like should I
0:07:16have you know like hit the button to
0:07:18release like a while ago but then you
0:07:21have other issues cuz then it's like out
0:07:24in the world but you're not really like
0:07:25responsive and on top of it so I think
0:07:28this is probably the best way to do it
0:07:29and hopefully it just doesn't take too
0:07:30long but I will say reading the you know
0:07:33your item is not available over and over
0:07:35and over again is a little bit
0:07:37frustrating ooh
0:07:40the not available has been replaced with
0:07:44a loading label with a spinner that
0:07:47doesn't end so that seems like progress
0:07:51ok 9:13 a.m. it is now loading correctly
0:07:56on the iPhone but not in iTunes so we
0:08:00are getting closer probably any minute
0:08:02now alright
0:08:059:17 a.m. and the moment has come I'm
0:08:09about to publish my blog posts um send
0:08:12out my tweets and sit back and see what
0:08:15happens
0:08:16it's it's a real thing now I guess it's
0:08:19like crossing the Rubicon can come back
0:08:21which is good and bad like good in the
0:08:24sense that it will finally be out there
0:08:25like when you work on something for so
0:08:27long it's you get so in your head about
0:08:29it
0:08:30and go back go back and forth about if
0:08:32it's good if it's bad what people will
0:08:33think you know and now you're actually
0:08:35getting to the point that it's like it
0:08:36is what it is it'll either be good or it
0:08:38won't be and we'll find out in a moment
0:08:40so here I am I'm sending out the tweets
0:08:45publishing the blog posts
0:08:48and we're away Wow
0:08:53all right let's see what happens okay
0:08:579:24 a.m. he show her reactions are a
0:09:02bit I don't even know what it is it's
0:09:06like it's always so weird when you get
0:09:07like you start getting questions back
0:09:08which is great like I gave to young
0:09:10people interested in Yap trying it out
0:09:13it's like overall I'd say generally
0:09:16positive the first 10 minutes the
0:09:18obviously 10 minutes doesn't really make
0:09:19an app but it's definitely just kind of
0:09:23a wait and see I guess you know in
0:09:27general I think it's an app like this so
0:09:28workouts list is all about like if this
0:09:30highly customizable workout app so it's
0:09:32like if you need it or you'll you know
0:09:34if you're the kind of person who would
0:09:34use it you'll know it and if not it's
0:09:36like no use to you which is definitely
0:09:38something that I think I'm seeing 9/3 -
0:09:43um yeah no it's just out in the world
0:09:48yes
0:09:49God had my first review published about
0:09:53it on Mac stories which is always a bit
0:09:56of a an honor I mean it's the best way
0:09:59to say it it's like it's it's just crazy
0:10:01to read someone yeah sort of give a
0:10:04thoughtful rundown of your app how they
0:10:08use it how they come on how they like it
0:10:10and in this case it was a very positive
0:10:12review which is super cool to hear I
0:10:16will say I always read those reviews
0:10:18that with the in the back of my mind
0:10:20there's just a little bit of
0:10:20apprehension just because you know you
0:10:22just it's like you look you never want
0:10:25to if they miss something or they don't
0:10:27like it like there's always that kind of
0:10:28funny thing but I mean in this case it
0:10:31was it was lovely and uh John for he's
0:10:35wrote it and it was very kind but it is
0:10:38always kind of funny to read now I just
0:10:39kind of sit back and wait we would think
0:10:43about putting an app out into the world
0:10:44is that there's honestly not much to be
0:10:46done in the near term is much you know
0:10:49something you're flooded with book
0:10:50reports or problems or issues but so far
0:10:53so good
0:10:55now also starts the period where I'll
0:10:59start refreshing the top chart
0:11:01um kind of compulsively even though they
0:11:05they tend to take a long long time it's
0:11:07actually update so like not showing up
0:11:10therefore even like a day doesn't really
0:11:13mean anything in terms of your first day
0:11:14sales but especially given that the app
0:11:18is kind of expensive I mean Spencer but
0:11:20I guess depends on what you mean it's
0:11:22four dollars now it'll be five dollars
0:11:23after January 2nd but there's a good
0:11:27chance it won't rank too high in that
0:11:28kind of way cuz I thought I it's not
0:11:31gonna have quite the same volume but I
0:11:33know nevertheless let's just sit there
0:11:35refreshing those pages over and over
0:11:36again hoping to see it show up okay it
0:11:40is now 10 o'clock so about an hour since
0:11:44the app hit the App Store things are
0:11:47good
0:11:49mad about what I would have expected
0:11:51maybe hope for from honest I kind of
0:11:54wish to be a little bit more interested
0:11:56in the app but I mean who knows also
0:11:58there's so many confounding variables
0:12:00it's like the week before Christmas
0:12:01people are probably on vacation more
0:12:04which is you know it's fine it's I want
0:12:07you at this time of year just because
0:12:08obviously it's a good thing for New
0:12:09Year's resolutions and that type of
0:12:11thing I put in 70 a slower time so
0:12:13there's not quite as much attention
0:12:16perhaps of everything to say like it's a
0:12:19bit presumptuous to be like oh I don't
0:12:21deserve all this attention but
0:12:22nevertheless you know that's certainly
0:12:23how I you know you always hope for a lot
0:12:26but you know the response has been
0:12:28positive it's been kind of fun going
0:12:30back and forth with people on Twitter
0:12:31about you know what their hopes are for
0:12:36the absent expectations' has you said
0:12:38somebody who said that they might be
0:12:39using it soon to when they go and run a
0:12:42marathon
0:12:43um which I've Qaid the app quite a lot
0:12:46and I've you know had some pretty long
0:12:48running workouts to test it out it is a
0:12:51little bit terrifying to me of someone
0:12:53using my app while they go out and and
0:12:55and run a marathon just in case
0:12:58something did happen to go wrong but you
0:13:00know certainly encouraging nevertheless
0:13:01that they like the concept that mindset
0:13:04that's what they would do okay so it's
0:13:07about 10:30 and things are settling down
0:13:10I was asked just on Twitter if there
0:13:12were any questions people had
0:13:14or what launched a app that I thought
0:13:17might be interesting to address um you
0:13:20know in this little I guess
0:13:21audio diary um had someone ask how do I
0:13:25time things given how unreliable app
0:13:28store propagation can be and you just
0:13:31kind of guess in my experience is
0:13:33usually pretty good and you just kind of
0:13:36hope for the best
0:13:37I found them it's better to manually
0:13:39release an app at a particular time so
0:13:40in this case I released at nine o'clock
0:13:43that's generally better than releasing
0:13:45it earlier and then like like the night
0:13:47before which has some benefits then you
0:13:49just have have this out in the world
0:13:52when you're not really able to be
0:13:55responsive to customers or problems or
0:13:57issues or promotion and so in general I
0:14:00prefer to not put it out too much before
0:14:02I've definitely done something where
0:14:04rather than like this morning I did it
0:14:06at nine o'clock I've definitely done it
0:14:07at like 7:00 in the morning right in the
0:14:09morning East Coast time then you have a
0:14:11bit more control over it but you just
0:14:13kind of hope for the best honestly and
0:14:15sometimes it works sometimes it doesn't
0:14:17I had someone ask about I kind of
0:14:21initial wave of feedback you get which
0:14:24is interesting like it's definitely this
0:14:26buzzing in this curse where you kind of
0:14:27you a you find out the gaps in your app
0:14:31you know so obviously the things and
0:14:33rooby-roo and moreover the gaps in your
0:14:35communication about your app so like the
0:14:37biggest feedback that you get if you
0:14:39someone asks you if your app has a
0:14:40feature that it does have then in some
0:14:43ways you've clue like somewhere in your
0:14:45marketing is you haven't been clear
0:14:46about how how the app works or features
0:14:49and so it's good to get that feedback so
0:14:50you can update your your marketing
0:14:53otherwise you just great to hear from
0:14:56people because you get this reaction
0:14:57about you know it's like you can no
0:14:59matter how much you think about an app a
0:15:01head of time
0:15:02it's definitely always coming at it from
0:15:03your perspective in your view and you
0:15:06start to get other people's perspective
0:15:07with like things they would like I mean
0:15:08and my favorite feedback always is
0:15:10I love the app I wish it did neck's
0:15:13because that is a coming from a place of
0:15:15like they're you know they're using it
0:15:18in a way that you know they like it they
0:15:20like it this much of it and then they
0:15:23wish did this other thing though the
0:15:24reality is that kind of feedback
0:15:25especially for an app like a workout zap
0:15:28is really the quality version of that is
0:15:30really going to be coming in the next
0:15:31week or so after people actually use it
0:15:33for workouts because I think the workout
0:15:35app is like those people have hopefully
0:15:36downloaded it and you know they're not
0:15:38really gonna know if it works for them
0:15:40until they've gone out and done it a few
0:15:42times and see other questions how am i
0:15:47coordinating with the press if I'm
0:15:50honest I mean I have a couple people who
0:15:52I know in the press who I every shout to
0:15:55this time of year like I was saying a
0:15:57little bit ago it's a really tricky time
0:15:59I think because people are so tied up
0:16:01with a lot of end of your stuff and so
0:16:03it from a press perspective I has not
0:16:05been a particularly full um like
0:16:08full-court press in that way like it's
0:16:10very much more of just like a I've
0:16:12reached out a few people I know I'm
0:16:14making sure that I'm very available like
0:16:16if somebody emails me or tweets me or we
0:16:17stood out to me in any way I'd be very
0:16:19responsive but I'm not really be doing
0:16:22anything more than that I had someone
0:16:24ask if it so I wrote this app and Swift
0:16:27if I expect to continue doing that going
0:16:30forward I do I expect to write all my
0:16:35new apps in Swift from here on out
0:16:37getting into the reasons why itself
0:16:39would be a whole other would be a whole
0:16:40episode unto itself but I expect to do
0:16:43it mostly it's like the short version is
0:16:44this is clearly where I was going and if
0:16:47this is where I'm gonna set up my 10 to
0:16:49make my living and I noosed need to it's
0:16:51like get on board of that whether it's
0:16:52my preference or my ideal or not it's
0:16:55kind of completely irrelevant and
0:16:56ultimately I just need to get on the bus
0:16:58because otherwise I'll get left behind
0:17:02all right is now 11:05 so flowers after
0:17:07launch and I'm gonna walk away for my
0:17:11computer it is a kind of funny thing
0:17:13when you just I don't even know how to
0:17:16describe the feeling of just this it's
0:17:18just like things a nervous energy like
0:17:21bubbling around like just sort of like
0:17:23you keep checking things even though
0:17:25there's something really changing like
0:17:26okay I can see right now there have been
0:17:29[Music]
0:17:30519 clicks on one of the links that I
0:17:35put out there okay that's great now I
0:17:37can read I can reload it and see there
0:17:40five hundred fifty-eight oh there's more
0:17:42people but like that doesn't mean
0:17:44anything it's kind of meaningless and so
0:17:46I'm just sitting here refreshing things
0:17:48that don't really matter of change and
0:17:50so this is usually the part of the
0:17:52morning where I will be like okay I need
0:17:54to get up and walk around
0:17:55I guess maybe what I really should do
0:17:57since I made a workout app maybe I
0:17:59should go for a walk and start a workout
0:18:01running while I do it
0:18:04all right now it's about one o'clock and
0:18:09things are just settling down probably
0:18:10I'd say I'm sort of I was how do you get
0:18:14actually take a break from watching and
0:18:17monitoring everything one trick I do
0:18:20usually try to they went and had lunch
0:18:22with my family upstairs I work from home
0:18:24and so it's pretty no something I can do
0:18:26every now and then but especially on the
0:18:27launch day it's nice to take a step back
0:18:29from the computer and kind of force
0:18:31myself to not just watch numbers
0:18:34changing that was good and now it's just
0:18:38sort of settling in getting a lot of
0:18:39feedback in the lieutenant the way you
0:18:41expect and one thing I will say that
0:18:44I've definitely learned is to try to be
0:18:45very careful about what you say how much
0:18:49take is easy to kind of be like someone
0:18:50has two features I guess of course that
0:18:52that that that - of course
0:18:54and instead you try and just be a bit
0:18:56more thoughtful like services some of
0:18:57the things people are asking for are
0:18:58things that I was expecting to do anyway
0:19:00and so it's not a problem to say like it
0:19:03but some you know on the roadmap on
0:19:05Sameer I'm working on something I'm
0:19:06doing but it is you know definitely
0:19:10don't get too carried away it's probably
0:19:11some good advice oh yeah from here all
0:19:13the things I'll probably settle down a
0:19:14bit I'll probably check in once or twice
0:19:17more in the day but you know now things
0:19:20are out and it's just sort of in the
0:19:21world I still keep checking the App
0:19:23Store and haven't showed up in any of
0:19:24the charts which is fine I guess it's
0:19:27always a bit discouraging because it's
0:19:28like he'd ever really he's like the
0:19:29reason I want to show up in the charts
0:19:30it's mostly just like or is anybody
0:19:32actually buying it because you never
0:19:34really know until you show up in the
0:19:36charts but all indications point to you
0:19:39that that is something that is happening
0:19:40so I'm not too worried but I will
0:19:43definitely feel better once I see
0:19:44universe you know one hundred and
0:19:45fiftieth like all the way at the bottom
0:19:46with the charge but it's just kind of
0:19:50that last confirmation step all right it
0:19:55is now 2:45 and I finally started
0:19:59showing up in the charts the app
0:20:03appeared first at 53 in the top paid
0:20:07chart for the health and fitness
0:20:08category which is completely meaningless
0:20:11and utterly useless because absolute
0:20:14means nothing to me I have no idea what
0:20:16I mean sales wise and because as best I
0:20:19can tell like sales are kind of sliding
0:20:21have moving average scales the situation
0:20:25thing it doesn't really mean anything at
0:20:28all but it means one thing and one thing
0:20:30that makes me very glad it means that at
0:20:33least one person has bought the app
0:20:35because you wouldn't rank at all if that
0:20:36is not the case well I would say I kind
0:20:38of knew that someone had bought the app
0:20:39there is something assuring about that
0:20:43and nice and so it's kind of cool you
0:20:45know 53 hopefully it inches its way up
0:20:48at this point and you know kind of kind
0:20:52of peeks a little bit higher than that
0:20:53hopefully but we'll see you know I've
0:20:56never really know where where to go with
0:20:58an app like this it's paid upfront which
0:21:00I did largely because I figure if you
0:21:04have an Apple watch in order for the app
0:21:05this have to be useful to you like
0:21:07you're an arrow or group and then if you
0:21:10don't want to use the built-in workout
0:21:12app like you're even narrower still and
0:21:14so like my addressable market is just so
0:21:16much narrower that in order for it to
0:21:18make any sense financially I need to do
0:21:20you know sort of have a reasonable a
0:21:23reasonably high price and so I went with
0:21:25paid upfront which certainly slows
0:21:26things down a little bit but encouraging
0:21:30to see certainly that it's you know that
0:21:31it's up and it's ranking and now you can
0:21:34just kind of keep an eye on things and
0:21:35see where they go from here all right
0:21:38and now I think it is time has come to
0:21:40wind down this audio diary of today and
0:21:44kind of close out with a my last few
0:21:47kind of closing thoughts now the app is
0:21:50out it's successful there weren't any
0:21:52crazy bugs or issues or things and so
0:21:55overall it was a pretty good day before
0:21:57I kind of wrap up with my closing
0:21:59thoughts in summary I would like to
0:22:02thank this week's under the radar
0:22:04sponsor which is Pingdom who is a was
0:22:08one of those great sponsors who is a
0:22:11service I both have used in love for
0:22:14many years and you can use Pingdom to
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0:22:29Pingdom is a great service I use them
0:22:30have for many years they it's a very
0:22:34straightforward process you set them up
0:22:35with a URL that you want to monitor they
0:22:38let you know when it's up or down which
0:22:40of course you can do a lot more
0:22:41complicated things too you can monitor
0:22:43contact forms e-commerce check-ins
0:22:44logins all kinds of things I couldn't
0:22:47attend to try and work out when air pods
0:22:52were going to be available I just
0:22:53pointed Pingdom at the store page for
0:22:55air pods and said you know this page
0:22:59should contain the word unavailable and
0:23:00as soon as the word unavailable
0:23:01disappeared I got a notification from
0:23:04Pingdom saying that there was time for
0:23:06me to go and order my ear pods which is
0:23:09obviously not a the usual commercial
0:23:10application for something like this but
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0:23:14service they have I've never had any
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0:23:29okay so closing thoughts about today
0:23:33it's a weird thing to say but overall I
0:23:37would say that I'm like I'm glad the
0:23:39launch was went well was successful like
0:23:42it did what it you know it like it went
0:23:44as well as could be expected from a
0:23:45technical perspective the response is
0:23:47all been for the positive you never know
0:23:49if you're gonna get a lot of negativity
0:23:51on launch day and I haven't thankfully I
0:23:53haven't had any of that if I'm totally
0:23:56in like brutally honest as myself I I do
0:23:58think I'm slightly disappointed just in
0:24:01terms of the volume of response it's a
0:24:04weird thing to say like yeah I'm sure
0:24:06you know it's like it's it's doing well
0:24:09but I think in the run-up sure to
0:24:12launching an app you put so much time
0:24:14and energy and effort into it that you
0:24:16always kind of you you can start
0:24:18getting ahead of yourself and started
0:24:19sort of having these kind of wild
0:24:21expectations or dreams about something
0:24:23and it's gonna be hard for those to be
0:24:25realized in a practical way especially
0:24:28you know in the modern app store and
0:24:30with kind of the constraints on it and
0:24:32the time of year and all kinds of things
0:24:33I mean it's always gonna be a lot of
0:24:34excuses or explanations that I could
0:24:37come up with for why went as it did um
0:24:39this is a bit early to it's just the
0:24:41first few few hours I mean the APIs only
0:24:43been out in the world for a couple of
0:24:45hours but you know you kind of want that
0:24:46first launch to feel good and you know
0:24:49like I said it's I'm not disappointed in
0:24:51so far as like it went nowhere
0:24:53but you always kind of in the back of
0:24:55your mind maybe have this hope of it
0:24:59just kind of running away from you and
0:25:00being bigger than you expect it's like
0:25:03and I wouldn't say like I'm underwhelmed
0:25:05by the response but maybe I'm just like
0:25:07exactly whelmed like this was I'm not
0:25:09over or under what I was expecting it
0:25:12was to serve right there which is in a
0:25:14weird its own weird way disappointing
0:25:16but I'm not disappointed if that makes
0:25:18any sense
0:25:18oh yeah so we'll see where we go from
0:25:21here now begins the actual process of
0:25:24collecting all this feedback taking it
0:25:26in and analysing it working at what
0:25:28makes sense to make changes in the
0:25:29applications coming back and working on
0:25:31all of my other applications that have
0:25:33been kind of a bit of more of a holding
0:25:35pattern as I focus so much on workouts
0:25:38plus plus though for monitor I won't
0:25:40start that until tomorrow just because
0:25:42I'm a bit fried after today it's just a
0:25:46lot of emotional and it's a sort of
0:25:48anxious energy that gets goes through
0:25:50you that I doubt it would be any good
0:25:51and actually developing but yeah that's
0:25:55not this is what a launch day looks like
0:25:57hopefully that was useful or interesting
0:25:59to you um obviously this is a very
0:26:00different episode than we normally do
0:26:02under the radar
0:26:02you know Marco is not even here but we
0:26:07thought it would be something that we
0:26:08interesting to do and to talk about and
0:26:10to try something new
0:26:10both as a creator I can say that it's
0:26:12always fun to do something new and
0:26:14different just because it is allows me
0:26:18to kind of get outside of what I
0:26:20normally do and try something hopefully
0:26:22as an audience you find is useful as
0:26:24well but otherwise you know probably
0:26:26back to a normally scheduled programming
0:26:28next week but
0:26:30now we have or cosmos Plus out in the
0:26:33world if you list all the way to this
0:26:35and you want to check out the Apple
0:26:36that'll have a link to it in the show
0:26:37notes it's a workout tracker for the
0:26:40Apple watch that I'm quite fond of as
0:26:42you may have guessed and if you do any
0:26:44kind of working outs and want some
0:26:45customization it's a great waste place
0:26:47to do that alright thank you so much for
0:26:49listening bye