Cortex 66: Triggers - Creating Behaviour That Lasts


  the screws aren't evenly done on my

  soundproofing thing here that's annoying

  I recommend not touching it right now

  please let's not don't want me to touch

  the soundproofing don't we I don't see

  why I shouldn't touch the soundproofing

  stuff oh look just came undone at the

  top see I told you don't touch it I just

  saw the hook undo from the top hold on a

  second that thing only weighs like 300

  pounds if it falls on me it's no problem

  why does it weigh 300 pounds what is it

  it's a it's a mobile recording booth

  panel thing you're supposed to have four

  of them I don't know who thinks this is

  mobile because one guys delivered it you

  have to construct a room inside of your

  office look I'm basically building like

  a little black monolith in which I will

  reside to record the podcasts and I

  don't see what's wrong with that or why

  you would disapprove of that gray it is

  much time merch we have Caltex

  merchandise we have new t-shirts and a

  hoodie for the first time we have a

  whole selection so first time we've done

  this we have four different styles of

  product for you to go and buy gore-tex

  listeners I want to give people a very

  brief rundown of what we've got you can

  go to cortex Murch com2 check out the

  rain I love that URL by the way Mike I

  love that I figure you got you know you

  got it go to make it easy for people I

  realized this in the past it's always

  been like I'll go to here find the link

  no yeah cortex Murch calm that's where

  you go to buy our merchandise boom very


  we are partnering with our friends at

  Cotton Bureau Cotton Bureau make the

  best quality t-shirts that I've ever

  worn they do worldwide shipping they

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  - we have three t-shirts available and a

  hoodie we're for the first time ever we

  are selling merchandise with our logo on

  it a little behind the scenes here

  listeners because Mike is very excited

  about the very exciting t-shirts as I'm

  sure you can hear in his voice he's very

  excited he's been working on this for a

  long time sending me updates images to

  approve that's my job too

  give a little tap back reply thumbs up

  yep on things but mike has been for

  literally years now

  holding back merchandise with the brain

  logo on it I wouldn't say holding back

  holding back is it maybe a harsher term

  just waiting for the right time would be

  what I would say all right all right

  mike has been waiting for the right time

  to new merchandise with the brain and I

  have to agree with him this is the right

  time the stuff he's been sending me

  looks amazing but if you've been

  thinking why don't they sell a t-shirt

  or a hoodie with that amazing brain logo

  on it well today's the day yesterday

  today is your day to buy some brain

  local merchandise we have the original

  which is logos you know it in the nice

  blue color that it has then we have two

  special editions now these two special

  editions this may be the only time we

  ever sell these two one is the core tech

  which is a green brain which is

  glow-in-the-dark I love that and then we

  have cortex over Surrey it was the gold

  logo for our 50th episode and we're

  coming up to like three years doing this

  shows so it's about time that we do this

  so the cortex of ursery is super special

  gold foil the brain the gold foil on the

  t-shirt so you know it's pretty special

  and obviously as you can imagine did she

  show up prices change as you would

  expect them to through that range and

  then we also have I think this might be

  my favorite part we have a hoodie so we

  have a hoodie that you can buy with the

  brain logo on it but it's not printed it

  is embroidered and it looks awesome

  it looks so good I have to say Mike sent

  me the images some of the pre-production

  images of the hoodie and my response was

  give me 10 of those yeah it look really

  cozy I want them I wonder if you can put

  in the show notes the that close-up

  photo that you sent me where you can

  really see the embossed nests of the


  go on that hoodie because I think it

  looks really sweet it looks really great

  so here's the deal

  for the time being this will be a

  limited run so the hope is that we might

  be able to find a way to sell these

  again in the future hopefully on a more

  permanent basis but for the time being

  all of this much is available for three

  weeks it is available until April the

  10th 2018 so if you want it and trust me

  you do go to cortex much comm check out

  the range and buy everything that you

  like and maybe in the future we might be

  able to sell some of these items but

  I'll tell you the glow-in-the-dark and

  the foil this is the only time you're

  gonna get these so bear that in mind

  yeah those are the limited editions the

  cortex of ursery it doesn't come around

  all the time it doesn't not happened we

  had that episode with the gold and you

  know that was it there won't be another

  cortex episode with the gold logo there

  won't be another cortex of ursery gold

  t-shirt gotta get it now especially you

  only have three weeks to get this stuff

  maybe if you want to look really cool at

  an upcoming conference this summer this

  seems like particularly good stuff to

  get I don't know I don't know if there's

  any conferences or cool events coming up

  this summer but if there were I

  certainly would want to get one of these

  shirts for said cool person conference

  especially you know if me or you or

  maybe at cool person conferences and you

  know I like high-fives so you know there

  are lots of high fives that could be

  given to people wearing the cortex brain

  so cortex merch calm go and buy some

  awesome merchandise yeah just to be

  really clear though grey high fives not

  included with the cortex merchandise no

  I was very careful about that risk

  great high fives cannot be given you

  must check the purchase yeah we have a

  whole little thing so yeah no I don't

  even want to think about travel I have

  no idea what I'm doing but I'm just

  saying summertime conference time you

  want to look cool what could be cooler

  than a glow-in-the-dark

  brain t-shirt I don't know anything or a

  gold one can you imagine a gold foil

  with with the hoodie wanna double up

  come on I mean I feel like you have to


  that's that's a pretty sweet situation

  you're gonna leave the bling master I

  want to talk about one of those events

  in a minute but should we do some yearly

  theme updates okay so I've been I've not

  decided where my journal fits into my

  yearly theme yeah I know it's in one of

  them I just haven't worked out which one

  can you remind the listeners and me in

  this moment what your two themes are I

  feel like because you went with two I

  can't remember either of them they flown

  right out of my head the year of

  adulting okay write your adulting and

  the year of branching out your branching

  out I feel like the journal is much more

  branching out than year of adulting the

  year of adulting is very is like for

  some very specific events right like

  that but they overruled the big theme

  for me this year is the year of

  branching out and and this is one of

  those things in a way cuz it is a little

  bit different and it's a little bit

  outside of my usual comfort zone to like

  sit and write a journal every day but

  I've been doing it every day I don't do

  what weekend's is what I've come to the

  to it's just a thing that I don't really

  feel like I need to because as well a

  lot of what goes in my journal is very

  work focused so I tend not to write in

  it on the weekends unless I'm having a

  working day on the weekend so but yeah

  I've been keeping it up I added in one

  of your suggestions after the last

  episode of the what's on my mind

  heading oh yeah yeah and I found that to

  be really helpful because sometimes I

  want to write some stuff down that

  doesn't fit in like something good

  something bad or priorities or something

  like that and and a lot of the time it

  is just how I'm feeling and that has

  been a nice addition which I don't use

  every day but it's good to have it there

  when I want it mmm somebody that's

  working for you so it's still like I'm

  still very impressed with your now that

  we're like how long have you been doing

  this town must be what a month is that

  about right since you started I can tell

  you actually cuz I wrote the date down

  I've been doing this since 2004 February

  yeah okay so yeah it's just about a

  month I'm very impressed with that

  because you know when we discussed

  journaling you know and it got a little

  got a little like touchy-feely last

  episode you know sorry about that by the

  way yeah

  yeah I don't know how that happens this

  is uncomfortable

  discuss my feelings

  this is one of those say that to tell

  you right every now and then just like

  you record something and it's done and

  like you put it out there and that's it

  but sometimes you get people reaching

  out I had some friends like you okay all

  right fine no fine or like I've had

  people ask me things and then they're

  like I'm sorry to give you more work no

  no we're good we're good oh yeah yeah

  it's like that time I put out a video

  about death I got a lot of messages from

  people in it like are you okay that's

  fine like if I ever put out a video

  about death again people you don't need

  to send me messages about like are you

  okay right it's just it's just an

  interesting topic yeah but I could see

  that on on show you start to have met

  your feelings people like oh god are you

  you on the edge alright I kind of break

  down Mike if you went okay yeah so yeah

  I got a bit emotional but no it's all

  good I'm pleased I'm enjoying it and I

  may be thinking about doing some

  different stuff in it after having read

  triggers which we're going to talk about

  today but I haven't yet worked out how I

  would maybe add these things in so that

  my that's one of the things that I want

  to go over when we talk about the book

  in a little bit mmm can I get your

  thoughts on it especially because I know

  that influenced your stuff when you do

  any journaling so it was the case that

  after the last episode I was thinking oh

  I should really I should really make a

  real effort about trying to do the

  journaling again and then I immediately

  used the homework that I had assigned

  ourselves about reading that book as an

  excuse to not do it like well I can't do

  it until I've reread this book and I

  finished my reread of the book this

  morning so I think my I have not I have

  not done any journaling since the last

  episode again I find this a really hard

  habit to keep up outside so that's why

  I'm doubly impressed with your ability

  to do that so I think I think that's but

  I think it's good I think that's a good

  addition to the year of the year

  branching out it will

  we'll help you explore your ideas about

  branching out like what what are you

  gonna do what does that mean for this

  upcoming year year of adulting that's

  kind of a thing that the external world

  just supposes upon you yeah exactly as I

  hear carry this Boulder this Boulder

  labeled being an adult but year of

  branching out that's you looking towards

  the horizon figuring out which way are

  you in the boulder going to go I'm gonna

  wish you wouldn't describe it that way

  you don't like the mental pictures that

  I paint Mike you didn't like my forest

  fire last time although I'm still

  absolutely convinced that was the proper

  metaphor I don't know if you saw but

  people were sending you pictures of of

  what like forest fires look like when

  they're making a forest nice and clean

  by getting rid of all the underbrush did

  you find any of these actual images of

  forests burning down helpful in

  understanding the visual picture that I

  was trying to paint no it just it just

  reinforced my original think feeling or

  why this shouldn't be the metaphor that

  we use mmm no I I think it's great and I

  think you should also just think of the

  year of adulting is like a boulder that

  is being harnessed to your back that you

  carry around not a thing that you choose

  but a thing that is added onto you and

  then the year of branching out is you

  deciding where to walk with the boulder

  oh so like I put the boulder on top of

  the hill and then like drag it around

  yeah you haven't chosen it it gets

  attached to you that's what happens

  that's your effort salting and then

  you're branching out is where am I gonna

  go now that I have this attached to me

  that's that's how I if I were you that's

  how I would like to think about it that

  sounds very encouraging keep that in

  mind I think that's a healthy mental

  picture you want me to talk about what

  another thing I'm doing to branch out is

  that what you want me to do yeah that's

  right that's where I'm leading so where

  are you in the boulder going this year

  Mike so WWDC is coming this is Apple's

  conference where they're now sort of

  their stuff for the next year mm-hmm

  it's happening in San Jose again from

  the 4th to the 8th of June and we're

  doing a live show so last year we did

  not do a live show because we moved

  place but there is going to be a relay

  FM live show at WWDC on Wednesday June

  the 6th

  this is branching out because there is

  an audience of 900 people available in

  the room the biggest live show that I've

  ever done had 230 people so 900 is a is

  a is a step to make there's quite an

  increase it is quite an increase but I'm

  very excited about it

  so you can go and get tickets we're

  doing this in partnership with a

  conference called ort Kampf which is

  happening next door to where Apple holds

  their conference I'll put links in the

  show notes but you can go to or can't

  calm and they have tickets there for

  real AFM live on June the 6th you should

  come see us if you're gonna be in town

  it's gonna be a gritty good show we're

  planning out some fun stuff to do and

  yeah I'm really excited about it yeah

  just to be clear you don't have to be a

  developer who's gotten a ticket to go to

  WWC to be part of alt conf that's the

  whole as the whole point point of all of

  all calm yep all right is that it's next

  door it's the alternative conference and

  it's free yeah if like me you are not a

  developer you're not one of these gods

  who makes the apps for us you can go to

  Kampf and it's cool you check out things

  that are going on there and yep really

  live show old conf tickets for our live

  show of five dollars and all of that

  money goes towards supporting what all


  does providing free content people that

  are gonna be in town so if you want to

  come and see a great night of podcast

  fun get on over to relay of home live on

  June the 6th so it's gonna be awesome

  and go get tickets at op conf calm to

  see the relay FM live show this episode

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  show and real afm how is the year of

  order got going sorry I had something my

  throat there is it going okay you sound

  ridiculous when you do that yeah of

  course nobody says order like that

  that's crazy

  why would you yeah why would you that's

  ridiculous but

  yeah so year of order year of order is

  is going well but there's a thing I feel

  like I want to get it on the record now

  just to put this to put this at the

  beginning I have a very strong feeling

  that this is going to be much more like

  the years of order like I think I have a

  feeling this is a theme that is not

  going to be done it is a regime it's

  like the regime of order like that I

  don't have any specifics that I want to

  really talk about on on the show but I

  could just say like it's a thing that

  I'm being very deliberate and also very

  slow about like I'm trying not to rush a

  bunch of things and also making it too

  bit later but there's there are some

  things where I feel like the year of

  redirection slash chaos didn't really

  end until like mid-february there were

  some projects that kind of lingered over

  and just being very delivered with it

  but I want to get it on the record now

  because future me might look like he

  just couldn't think of a new theme for

  the year when we have our next

  discussion about like what are the

  themes for the year I want it I want to

  current me to save him and get it on the

  record that if that guy thinks it's we

  just need to have another year of order

  to lead into the regime of order that he

  was already thinking about it way back

  at the beginning of the year it just

  this feels like the more I think about

  it and the more I do it just feels like

  a much bigger thing than actually a a

  single year because I really do feel

  like this is touching on lots of

  different aspects of my life so I feel

  like this may be the years of order that

  that's that might be I might be able to

  help you here I've opened up the fuss

  Oris mm-hmm

  what about the year of procedure or the

  year of structure the era of

  codification you could just keep doing

  that right so it's like it's the same

  thing but you give it a different name

  every year no that's dumb that's done a

  year of symmetry that doesn't even make

  no that doesn't even make any sense

  there Mike ooh year of hominid I like

  that one I could do some fun things took


  about that you have harmony though that

  feels like a very different kind of year

  than the year of order your year of

  order is that is not the same as harmony

  your thesaurus is broken and it needs to

  be better at the solarizing but no I

  just I'm not gonna I'm not going to try

  to pull one over on the audience by

  giving the same thing a different name I

  just I just wanted to get on the record

  and this is also again well hi I like to

  speak in terms of like seasons and even

  this idea of like the year of order like

  but when did when does the years start

  like who knows whenever uh years to me

  they can be two years they can be one

  year who knows but I just have a feeling

  like this is going to be a much a much

  larger project and I want to get it on

  record now for future me but that's

  that's it's gonna happen

  also I don't really have any specific

  thoughts about this but I can already

  see what is going to be the first really

  major obstacle towards the year of order

  which is yesterday I was finishing up my

  travel schedule for the next couple

  months and you know how we've discussed

  you have that feeling of overwhelming

  Ness I I definitely I was looking at the

  things that I have booked myself for for

  the next several months and I just

  thought oh god like I got that real

  tightness in much and I had this feeling

  of like like travel sick without even

  going this is so all good for me because

  I'm I feel I'm I'm so sorry I feel like

  I'm to blame for all of this anybody

  here's the thing Mike you're not to

  blame for all of this you are but a part

  of this right of course you are part of

  it but not remotely all of it but but it

  was it was just a funny thing to be

  looking at the travel schedule and like

  oh my god and and recognizing that this

  was really one of the things that that

  started me thinking about the year of

  order was doing all the travel last year

  and feeling like I would through my life

  into chaos and so I have I'm just aware

  of trying to think about this in advance

  and I've been thinking about some

  strategies that I'm just toying with

  right now about how to try to maintain

  order in my life throughout a chaotic

  schedule but when I was running over the

  dates and plans and things with my

  assistant she

  had an idea which was the idea that made

  me feel sick because I thought oh she's

  not wrong but her suggestion was well

  why don't you just fly to America in

  April and not come back until the end of

  June no that's crazy

  Oh actually it's not that crazy it's a

  crazy idea it is it might make sense in

  your situation doesn't mean it's less

  crazy it's a crazy that is wild because

  like at that point like if you look like

  you have a special situation but if you

  were me I could be pushing up against

  visa regulations I have a question for

  you on this right yeah because you are a

  man who cannot be made to do things

  right like if you don't want to do

  something you won't do it and and it

  kind of doesn't matter what it is like

  if you don't want to do it you won't do

  it like people cannot pressure you into

  doing things because you're very

  strong-willed like that so considering

  you know how much of a stress this

  travel might be to you why are you doing

  it all I mean why do we do anything like

  because then that's not you do a thing

  because it makes sense to do and this is

  one thing this is one of the cases where

  I don't want to get into into too many

  of the particulars right now because

  it's like it's just like a long story

  but part part of it just is that at this

  stage in my life it makes way more sense

  and there's way more reasons to do

  traveling than there was before and and

  that's why I feel like I'm willing to

  suck up a bunch of jetlag and disruption

  to my calendar and once um once I'm able

  to make that decision I always feel like

  if I'm traveling if I'm going like I'm

  going to be flying to America anyway I

  might as well try to double or triple up

  on what the trip actually is so there's

  another there's a number of times where

  it's like oh I'm flying into America for

  I don't know maybe a thing on the west

  coast and then then immediately I start

  thinking about like well is there

  something I can do on the East Coast on

  my way in and also on the East Coast on

  my way out and then I start planning

  things like that so there are ways in

  which I am sort of the the source of my

  own problem but I don't I don't view it

  as a problem I view it as like if I'm

  going to go through this anyway how can

  I try to maximize this time either in

  like a business way or either in a

  family or a personal way so that that's

  partly why my travel schedule does look

  a little crazy is I'm also taking things

  and expanding them a little bit in

  either direction to say like if I'm

  going to be there anyway what's nearby

  or can I combine this with another trip

  so that's why trips to America very

  quickly become at least two trips to

  America for me yes yeah I'm still

  interested to see how this plays out

  though because that amount of travel was

  part of a big contributing factor to

  what made last year a year of chaos yep

  but now you're doing basically the same

  amount of travel but claiming it's gonna

  be in order so I'm gonna no no no II

  need to see where that goes just to be

  clear here I'm not claiming it's going

  to be an order oh I do Monde I would

  demand but this is a situation where you

  can't you can't make demands of your

  future self because that guy doesn't

  listen I'm not saying that it's going to

  be order 'fl I fully expect there's

  going to be a lot of stumbling over the

  year of order during a summer of busy

  travel but I'm just because I'm thinking

  of the benefit of the year themes it's

  like what do I want this year to be like

  I wanted to be more order Philander then

  it naturally starts me thinking ideas

  about if I am going to be traveling and

  I know from experience that it was kind

  of a chaotic disaster last year

  what can I try to do to minimize that

  while I'm traveling so that that's all I

  can I have some ideas about ways I could

  try to make it better but I know it's

  there's there's the ideal of how I would

  want the travel to go and there's the

  reality of how it actually will go but

  maybe there are some strategies I can

  try to implement to at least make it

  more like the way I want it to be than

  it was last

  I think we've got some really

  interesting themes going on this yeah I

  think it's clear in the fact that we

  keep talking about them mmm there is

  like the two main things that we have

  going on they seem to be moving way more

  than last year's themes you know like

  there seems to be more kind of like

  ongoing development with them it's

  interesting I think we've both really I

  mean I know I have at least that really

  latched on to my same idea yeah this

  year because it's branching out could

  mean so many things so and maybe putting

  too much on myself because I want to

  keep like going by the theme but I will

  say that right now it is pretty exciting

  yeah I think it is I feel like we both

  have particularly good useful themes

  this year from some of our our private

  discussions as well I feel like they are

  particularly relevant themes related to

  like what has happened in the past year

  and what we expect to happen in the

  upcoming year like I think that they are

  good they are good themes and it's nice

  to have the theme to to orient your life

  and your and your mind around to just

  like keep focused on this idea as

  opposed to goals which as we all know

  goals are dumb gray I want to return to

  the real kind of tempo item in the

  history of our show email I want to talk

  about email a little bit oh the wheel

  uh-huh yeah because I hate email apps

  again Oh Mike so you're going through

  email what I went through with task

  managers yep I hate email well I'm

  coming surrett with task managers as

  well I did a couple of days ago I kind

  of looked up my iPad and I was like I'm

  not happy with anything all systems that

  I have I am unhappy with all of them I

  don't know why this is going on I have

  this very clear mental image of you like

  a little child just with your arms

  crossed and frowning and your iPad like

  none of this is good don't wipe my

  finger at it let's go what's going on

  with your email because you've been

  using what I've used for a long time

  despite its many problems right you have

  always been very upfront about that Mao

  is a buggy app

  and there are two problems that I have

  one has been persistent which has been

  nagging away at me in that when I have

  an email application and I send an email

  what I don't want my email app to do is

  to completely lock up which is what it

  does yeah that's that that would seem

  bad yes so every time I send an email

  with airmail the app completely freezes

  for a period of time well it's busy

  sending the email that's what I guess it

  is so like I'd send an email and then if

  I open another application into split

  view was the emails sending everything

  crashes and sometimes I just leave it

  there and the app will just crash I what

  I will say for email is they have a no

  error rate of like not sending their

  email so like if the app crashes they

  will always send it when the app is

  opened again but I still just I get

  frustrated every time I use my email

  application to send an email and my

  email application becomes unresponsive

  it just feels like something that

  shouldn't be happening and yeah this has

  been annoyingly concerning yeah is

  concerning and then a couple of days ago

  I open air mail and it sent every email

  in my inbox to the archive okay I don't

  know why it did it I couldn't stop it

  and that was just the situation that I

  was in okay I just need to pause here

  for a little bit of clarification

  because my understanding of your system

  is that you only ever have like seven

  emails in your inbox right yep so it's

  not was for other people this this is a

  huge disaster for you isn't obviously no


  but so you're losing like seven to ten

  messages rather here's the problem oh I

  know what the problem is I just wanted

  to clarify I think you know I trust me

  I'm not like you just lost seven

  messages no no I understand

  these are messages that require a

  response yep they're all they're the

  most important emails the most important

  over a period of time which is not

  linear right so when they are gone they

  they're just gone mm-hmm right like

  that's it now

  and I had to reconstruct them from

  memory as to what was what I thought was

  in my inbox so this is one of those this

  is the worst kind of for me like data

  loss type problem yeah when you know

  something's gone but you don't know what

  it was yeah I 100% agree that is

  definitely the worst kind of data loss

  problem the that's like a known unknown

  like you know for sure there were seven

  to ten exactly how many did I get all of

  them did I forget one now now you just

  live in a cloud of uncertainty and and

  also that is the kind of thing that that

  for me when an app does that kind of

  thing you suddenly feel like I can't

  trust you to do any yeah I don't trust

  it anymore

  it doesn't matter if it's been working

  perfectly for a year that kind of error

  is the like nope I'm gone hey I need to

  just stay like I am on the beta of a

  male right look I am on a beta version

  but some of the problems that it has

  basically all of the problems that it

  has still exists in the stable version

  maybe if I was on a regular version it

  wouldn't work I'd ever archived

  everything but honestly that was just

  the straw that broke the camel's back

  right like I was already getting more

  and more frustrated with it and the

  reason I've never switched from airmail

  is because I have never found found any

  email application that works for me as

  good as that one does from like how my

  system works so I've been trying to

  think like what do I need from an email

  application so I have a few things I

  want to list right I need a unified

  inbox for multiple services not just

  Gmail it has to have great iOS apps

  which include things like drag and drop

  on the iPad or even split view there's

  an app called Edison mail that I was

  thought was really nice but they broke

  something and now it won't do split view

  and they're not 100% sure when that's

  coming back to the application what that

  means I can't use it because now I don't

  trust them either right yeah but I would

  be like Oh Mike you can live without

  drag and drop if it split view forget it

  yeah drag and drop I can live without

  even though it's like it's really

  important to me if like if it was the

  only feature that an app didn't have I

  would get used to it but I can't have an

  email application that doesn't work and

  split on my iPad because that's how I

  use email application

  email application has to be next to

  Safari otherwise it's 25% as useful

  ideally it would have a Mac app but if

  it didn't it would play nicely with

  other applications like I don't want an

  email after that like takes all of my

  email and does something to it right

  like I don't want that asking for the

  mac app has already set the bar quite

  high mm-hmm as long as it plays nicely

  with a male or male on the Mac I'm fine

  with that

  right like that will do for me yeah and

  by play nicely you mean it it's not

  making special custom folders exact

  whatever it does but yeah I I agree at

  some point I did try a couple email

  clients that did that kind of thing and

  I'm immediately like no no no no you

  don't mess with the folder structure of

  my email like I don't care how good of

  an app you are like you're gonna you're

  gonna use straight-up IMAP with my

  folders and you're gonna like it like

  that that's what's gonna happen email

  app no none of these special folders and

  moving things around because that also

  feels like it's like the Evernote

  problem like how do I ever get out of

  this system right like I'm gonna need to

  move at some point so yeah that's a

  total deal-breaker yep so we'll say I do

  use sandbox right now which does some of

  this stuff we're like filtering into

  folders but sandbox can in theory work

  of any applications what it's doing is

  applying Gmail labels to things right so

  I like that it works for me but that

  using sandbox has introduced enough a

  requirement for an email application

  that there has to be quick and easy

  access to labels or folders however it

  calls them and in a sidebar which is

  customizable so I've used a bunch of

  apps which shows me every folder every

  label that's no good because I only ever

  want to see two of them I don't need

  rest and so there are some apps that

  will do this some that won't any push

  notifications and a big one for me is a

  clear business model if I am gonna start

  using an email application I want to be

  confident it's gonna be around next week

  and if there is no I don't care what the

  business model is to a point I just need

  to be able to trace where the money's

  coming from if I can't do that I don't

  want to use it I don't you just want it

  to be free though mic isn't free great

  no I I mean I don't care I mean so like

  I will pay I have no problem paying I'll

  pay a subscription I have no problem


  and I don't care if it's free if it

  makes sense right so like Microsoft

  Outlook I know why that's free mmm oh

  that's a good comparison yeah that's

  that's a really good thing that is a

  free app that I could feel good about

  too with most free apps I feel like oh

  this is garbage because what they want

  me to do is become an office 365

  customer like that's the business model

  right get me into the Microsoft

  ecosystem like I'm fine with that

  or like Gmail on fire Gmail being free

  like I'm good with it as long as there's

  a reason for it if it's just like hey

  we're a start-up in our email apps free

  it's like yeah but where's the money

  because businesses need that and so you

  know and there are things right that I'm

  willing to accept so like Gmail being

  free I know it's because they use it to

  serve ads to me and I'm fine with that

  so I just something you know I'm I need

  to know where the money's coming from so

  I'm out in the email app woodenness once

  again nothing is making me happy right

  now to move away from email but I also

  don't want to be on air mail so I don't

  know expect to hear more from me about

  this but I'm out in the wilderness and

  everyone's gonna have suggestions and I

  appreciate them like if you think you

  have an app that conserves can give me

  what I'm looking for like I want to know

  in the reddit but my cursory searching

  has told me that nothing nothing exists

  I assume that Gmail is free because the

  business model is actually there's an AI

  that is slowly improving itself and it

  just needs access to more and more data

  yes that's what the actual business

  model it's it's like oh the computer

  sent it and it wants to know everything

  about humans that's why Gmail is free as

  a business model you know this clear are

  you sending AI looking to take over the

  world that's good at least I know what

  you're doing not some flock by night

  startup I can accept it right like the

  AI needs it needs its brain juice you

  know anyway it's gonna get it I suppose

  that's a long list Mike I wish you I

  wish you the best of luck with this but

  all I can ever think when I look at

  lists like this is just this fact of

  life that with anything if you're trying

  to make a decision or you're trying to

  find something do you have one

  requirement okay

  you're probably going to be pretty happy

  do you have two requirements you can

  probably find something to with two

  requirements that's too like a market

  the instant you get to three or more

  requirements I'm astounded about the

  like the nonlinear descent of options

  that if you're looking for something

  that has three or four things it's like

  your options decrease to nothing almost

  immediately yeah so I'm looking at this

  I'm looking at Mike has six bullet

  points it's like no the universe is not

  large enough that anywhere has sentient

  life created an app that would meet all

  of these requirements for you like I

  think I think that's the situation I'm

  willing to bend some of these I don't

  know which ones right I think it depends

  on what the application can do for me

  because there are always changes I can

  make to my system like my requirements

  right now are built upon what I've

  learned in using airmail for multiple

  years right so honestly the application

  that does the most of these is email and

  I am aware of that

  but the plan is to try and move away

  from airmail so I will make compromise

  but I don't know what those compromises

  will be yet right right right

  okay because I need to find an

  application where I'm like okay I like

  this app it doesn't do this one thing

  but I'm willing to look past that now

  Edison was the closest that kind of did

  a lot of it but it's failing point might

  be the most important which is has to

  feel like a really good iPad app because

  that's where I'm doing the vast majority

  of my email so you know maybe I'll look

  at it again but I'm not so sure like a

  good app but if you do something to your

  application that breaks split view and

  you're not sure how long it's gonna take

  to fix it but you a warning for me right

  like it will this happen again so I'm

  out in the wilderness that's where I

  feel like I'm at right now like just


  there's envelopes and paper planes all

  around my iPad right and I just have two

  rows of icons that are paper planes or

  envelopes email is neither of those


  there is no paper involved in email

  but the paper this is like the icon of

  the paper plane has just so become an

  email to me I'm like what do you mean

  the paper plane is an email obviously

  that's email you send it off with a

  little with a little cute animation

  where it swirls over as it goes like

  this is how like we end up with a floppy

  disk icon of save yeah of course right

  and that we're in this world now where

  people don't actually send letters

  anymore they send emails that's how

  you'd communicate with each other but

  now emails is some email is somehow

  synonymous for paper from it from a

  design perspective right it doesn't make

  any sense

  so like I wonder the thing that replaces

  email like what will its icon be right

  like what will the eventual icon for

  email be and then we're just gonna keep

  going down that roof forever but as I

  was thinking a lot about email it

  brought me back to something that you

  had mentioned last episode that you were

  gonna try and do something about your

  email backlog and you'd mentioned you

  hadn't opened email for months so my

  thought was kind of like is it even

  worth it like how do you go through that

  like is it even worth going through it

  or surely all of the questions asked

  have been answered by the fact that you

  never replied so like isn't it worth

  just like command a and archive this

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  for their support of this show okay I

  got a lot I got a lot of comments from

  the last show people like hey dude have

  you heard of email bankruptcy mmhmm yeah

  I've heard of email bankruptcy I think

  maybe for some people that can work but

  that that would not work for me I will

  say personally I think email bankruptcy

  is a terrible idea and basically every

  situation I just don't think that's the

  right way I don't know what the right

  way is to deal with 20,000 emails but I

  think it's it's it's not good because I

  think what feel like if you've done that

  once you'll be doing it forever yeah I

  don't know like I can see situations

  where it makes sense like I think of I

  mentioned before but like when I used to

  be a teacher and I'd you know be away

  for being sick or something and come

  back and they were just like thousands

  of emails in my inbox and and that to me

  was like hey you're all all of this is

  going away and it struck me as I think

  the optimal case for email bankruptcy

  which is important things will come back

  and that was my experience that like in

  a working environment email bankruptcy

  is many ways much easier to do yeah I

  mean I used to do an element of this at

  the bank but not all of it though and

  like and I would look at it right yeah I

  don't think that it's a totally useless

  idea I just I feel like I don't know

  maybe you need to be as I was a very

  strategic slacker

  if you're going to properly implement

  the email Bank like you need to be at

  just the right position and you need to

  be able to have the expectation that

  other people will put in the effort to

  reach you about whatever it is that you

  need but so the reason that I'm not

  doing it now is a couple of folds


  one of one of the things is I know that

  I will just never sleep well at night if

  I just archive a year's worth of emails

  and never look at them I will not get

  the feeling that I want to get which is

  I have successfully dealt with this

  thing that I've avoided for a really

  long time because if I just archive it I

  will forever wonder about like is the

  taxman gonna show up at my door with the

  policeman because I forgot to fill out

  some form that some accountants sent to

  me ages ago right or like is there just

  something important in there that I

  missed like I just I would not get the

  sense of relief yeah cuz a lot of those

  things that are super risky those people

  won't care enough to contact you again

  like it's on you that's exactly it right

  and this is again the difference about

  like the school scenario where email

  bankruptcy is possible is being a

  strategic slacker there it's like ah

  whatever most of this stuff is not

  really my problem like I know the nature

  of this work is all of this is somebody

  else's problem and they'll they'll

  contact me again I reminded of this

  every time the accountant that I pay

  every single month to do all of my tax

  stuff because I can't do it on my own

  when they send me an email and say can

  you confirm this is alright before we

  submit it and I think to myself why are

  we playing this game you know I don't

  know this right like you sending me this

  to be submitted for the taxman what is

  the point in me looking at it right this

  is what I'm reminded of this stuff that

  drives me I hate that so much it's like

  I do it on my own if I knew what this

  was yeah I completely agree that that

  always strikes me as as fraud and

  especially in my situation where it's

  like there's hundreds of pages going to

  two different countries and several

  different like legal structure is that

  it's just so complicated like yeah

  because also with three different

  citizenships like it's crazy

  and I always feel the same thing like

  like my accountants arranged a signing

  day where I have come in and there is

  just a table full of stacks of paper and

  they're like well you have to sign all

  of that

  right yeah and you have to agree we did

  it correctly

  yeah and and we play the game where

  they're like do you want some time to

  read these 300 pages go put a coffee on

  it's time yeah and they're like oh we

  sent this to you in PDF form yesterday

  and you agree that all of this is

  correct is like dude I always feel the

  same thing like I would never hire you

  if I could just do this like I would be

  doing this but thank you a lot of money

  yeah it's it's a it's always it is

  always a strange

  it's crazy making but there is that

  balance of like who needs who more in

  the email exchange and the other thing

  that's that's different here is I think

  the nature of being self-employed is

  that you you want to make sure you've at

  least reviewed all of the messages even

  if it's something from like six months

  ago there is a way in which I wouldn't

  feel good about declaring email

  bankruptcy being self-employed without

  having looked through those things and

  then the other thing which is not really

  it's not really broadly applicable but I

  just do sort of want to say so people

  understand the situation is that like

  when you're a person in the public view

  sometimes you get sent interesting

  emails that are like like the kind of

  thing that will happen to some someone

  will say like oh hey I listen to the

  show and I work at interesting place X

  next time you're in City Y if you ever

  want to see the behind the scenes like

  let me know and and that's the kind of

  thing where if someone sent that email

  six months ago it doesn't exactly demand

  a reply and it's a useful thing to kind

  of archive for future reference like oh

  when I'm in place why someone sent me an

  email about this thing and maybe it's

  cool to do right or where people just

  contact you because they're like oh hey

  I'm interesting person Z and I like your

  work if you're ever in City maybe we

  meet up for coffee that's also part of

  the like why am I going through

  this because I think of emails like that

  as like infrequent and if not and not

  even always accessible but like

  infrequent little gems and I do do my

  best to try to keep a record of all of

  those kind of things so that when I'm in

  a place I can try to search and be like

  oh has anyone in this locale ever

  contacted me about whatever and so

  that's that's also why I'm not gonna

  declare email bankruptcy because almost

  certainly there are messages like that

  that don't require a reply but are just

  like open doors in the future so it's

  it's the combination of all of these

  things like worrying about extreme

  negative downsides where the person

  sending a message doesn't really care

  about me following up like eventually

  it'll just be a big problem and then

  also like these very rare upsides mm-hmm

  so so that's why I am very slowly

  working my way through this and yeah I'm

  going going through email I actually

  only just started this morning a little

  bit of trying to go through the email

  opened up the old email and thought let

  me do this let me start digging how many

  are in there is not as terrible as

  people are probably thinking I have in I

  have in like the high hundreds of emails

  to go through it's not thousands of

  messages I how is it only that many I

  mean I'm a little bit confused about

  that because I'm assuming that you also

  just get a lot of just like people

  contacting you for things right like

  viewers and stuff like that one of the

  things that is great is that years ago I

  took down my public contact email off of

  the web and uh I don't think I've ever

  mentioned it but I've been really

  pleased that over the years there's been

  like a half-life of random people

  sending messages to that address that

  has gone down because they come to you

  enough of places right and don't Twitter

  and on Reddit and things like that I

  guess instead where you welcome it and

  engage and want to want it to be I think

  that is partly the factor like um

  reasonably active on Twitter and fairly

  active on Reddit especially when shows

  or videos go up so people know that they

  can contact me there

  I was just like I just met to say I

  think which is like oh I am I'm very

  likely to see messages on reddit but

  that I mistook you like do I want to say

  that out loud because then people will

  try to contact me I read like I don't

  know whatever but like that is the case

  that like people send me a lot of

  messages through reddit and it's

  actually not a bad medium because I

  often don't feel any real obligation to

  reply and still things are sometimes

  interesting that come through there so I

  think there is a side effect of like

  accessibility in other areas plus like

  the Internet and people kind of

  forgetting what my actual email address

  is or just like not bothering to send

  stuff through there so over the years

  the the amount of messages that I would

  get via email from people who just

  listen to the podcast or watch the

  videos has dramatically decreased in

  this like half life kind of way which is

  quite frankly fantastic it's really

  great and then the other main factors

  are the things that we talked about in

  earlier show is just that I can much to

  my astonishment slack has absorbed I

  mean literally thousands of messages and

  communications that would have been

  emails before like it's it's just

  uncountable how many emails slack has


  so the real important communication

  happens through slack

  and then the other the other bit of a

  contributing factor is I do feel kind of

  bad about but like people who need to

  reach me for something important I have

  learned over the years don't contact me


  they just contact my assistant directly

  and they know that she will get a reply

  back to them a million times faster than

  if they try to contact me directly and

  no small part often because she can just

  get the answer or like she knows what

  the procedure is

  and so like there are a lot of messages

  that go to her that I don't even see so

  right that's the only reason why my my

  situation of having not looked at email

  hardly at all last year has not resulted

  in like 20,000 messages it's resulted in

  like a big

  number and there is a thing that like

  the messages that are left there are are

  all little bits looking at things this

  morning like idiosyncratic or difficult

  to deal with so they're not easy

  messages it's not it's not like a crazy

  pile that's going to take me an infinity

  of time to dig through it's it's just

  like a bunch of messages that I will

  hopefully clear eventually and that I do

  want to clear eventually because I know

  that there is some stuff in there that I

  wouldn't want to miss and I also want to

  be able to sleep well at night it's the

  plan though that you will continue to

  look at your email post the point of

  putting it all into order again yeah I

  think I think what will happen or what I

  would like to happen for the year of

  order is that I figure out where in my

  schedule I should put a clearing of the

  email and the problem is like as as time

  has gone on I have really found this

  interesting thing with my brain that has

  changed where my brain just really hates

  and is repelled by what I think of as

  administrative work in a way that it

  didn't used to be like I used to be much

  better at dealing with administrative

  work and I have definitely gotten way

  worse at that over the years I mean I my

  expectation would be it's because you

  have an assistant who handles a lot of

  that stuff for you now exactly like that

  like know no doubt about it that's one

  of the main reasons is that it's like oh

  there's a ton of the stuff that I don't

  have to do and then it then suddenly it

  switches to like oh I have to do this

  administrative tasks like oh that's

  terrible like how annoying so I have

  definitely gotten way worse at that but

  I need to as part of the year of order

  kind of sit down and figure out when is

  it that I'm going to clear clear through

  my email and it doesn't need to be

  unlike a very frequent basis obviously

  because I was able to get away with like

  barely looking at it last year but I

  need to do this so that I don't have the

  nagging feeling in the back of my head

  of like oh god is there something in

  email that I need to deal with like that

  that's the main reason why I want to do

  it but I am very much aware that the

  email feels a bit now

  like the physical mail that comes to my

  house where it's like oh this is a thing

  that I just I have to deal with yeah but

  it is in no way my primary method of

  communication or do I feel like it's

  it's a useful thing like email has

  really become a kind of janitorial task

  for me over time in a way that I find I

  find interesting as opposed to being

  what it used to be which is like a much

  more primary communication method well I

  wish you luck in finding that out Mike

  mmm-hmm I think I think of the two of us

  one of us is going to have an easier

  time with his future of email yeah I

  don't I don't think it's gonna be you in

  a way I'll let you know when I get to

  the bottom of my email and we'll see if

  you found an app before then ready set


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  AFM so it's the cortex book-club time

  and we go so quite triggers anybody need

  to get out of the way we're gonna talk

  about triggers a lot and there's

  multiple meanings for the word triggers

  but triggers are a specific thing which

  are in this book which don't really have

  any meaning on the other whatever

  meanings of trigger but like this is

  kind of where we are really isn't even

  about triggers very much like I find

  like I find the title very funny in a

  whole bunch of ways and one of which is

  like it's like they picked a word that

  actually mentioned a ton in the book

  triggers are one part of many more parts

  to the systems and ideas that Goldsmith

  is trying to put across yeah so I don't

  know why they chose triggers like

  triggers are a big part of it but like

  the daily questions and the questions

  that he talks about active questioning

  is also as important it's very peculiar

  there's a whole bunch of other things

  and I'm absolutely convinced there was

  just a meeting at the publishers

  somewhere where they were trying to they

  were just trying to think of what the

  title should be and just pick it and

  like let's go for a thing that's a

  single word

  you know the book is published a few

  years ago before the word became

  slightly ridiculous and I think like oh

  that's a good word let's go with that

  and like oh no years later

  it makes readers snicker but it was just

  I'm sure that's what happened they were

  just tryin to pick a bold word to be the

  title of the book and yeah I don't I

  don't think it's a title that really

  suits the book very well and it's kind

  of funny you want to hear my kind of

  overall meta comments about this book I


  yeah I am I'm interested to know your

  general impression

  general impression

  of this book so I like that it wasn't

  too long six hours which is you know for

  a business book that is short

  yeah that a rapid-fire this was in part

  because for whatever reason they decided

  to not fill this book with unnecessary

  lists mmm-hmm there's not a lot of that

  in this book and that was a nice break

  to not have them list 25,000 things for

  every one thing and every time that

  there was a list I felt like that he was

  going somewhere with it

  right and he's actually only doing it to

  add context as opposed to filling pages

  it was read by the author which is

  always a concern for me but I think he

  did a pretty good job I think just think

  I didn't realize it was read by the

  author yeah and that's a red flag but

  like this guy did he actually did a good

  job it felt pretty genuine and he was

  actually pretty good at it and he didn't

  have any really peculiar ticks or

  anything that sometimes many people do

  right but that's why there are

  professional audio book readers I like

  that it was modern actually because this

  is the first business like advisee focus

  book that has clearly been written in

  the modern era because he very

  frequently mentions like Facebook and

  Twitter and apps and like it's gonna

  date this book horrific Lee but I liked

  that it was modern because I felt like

  these ideas have come at a time which is

  now as opposed to these ideas will come

  to 20 years ago and now they're just

  trying to make sure that they still

  apply yeah I am so used to these books

  being one of two things old or had a

  pose written by someone who feels really

  old yeah right like someone who has a

  mind that feels old and it was almost

  surprising every time there's a mention

  of like oh that's a book from a few

  years ago this guy read like oh all

  right that was a modern thing or talking

  about apps and things like that it's

  it's almost surprised I made it

  he made her there's an app for that joke

  at one point which I thought was yeah

  alright like this isn't a very good joke

  but I appreciate it anyway it was it was

  good in that sense right and I will say

  actually and I liked this book I

  actually liked it quite a lot

  I was not annoyed at this book like I

  usually am at these books so I think for

  that reason that you were right to

  recommend this one because it didn't

  drive me up the wall so that was good

  there was one there is one thing that

  was really really funny to me is like

  how very proud he is of his airmiles

  there's like a whole section up on that

  where he keeps talking about his air

  miles right like air miles come up a

  bunch then like he just throws in at one

  point that he has the American Airlines

  like super mega amazing club thing like

  in that George Clooney movie which he

  even references the George Clooney movie

  I like to explain it right he builds it

  into a story about talking to people in

  service industries and seeing how they

  react and if they're engaged or not

  but like it's all based around he's

  super special airmiles thing and it was

  it was really funny to me but yeah I

  thought it was good I thought it was

  good I have some quite I want to dive

  into some of like the the theories that

  I put forward in the book but I had a

  couple of questions for you

  mm-hmm I was wondering like why

  specifically you've recommended this

  book for me like what parts in this book

  did you think would be good for me my

  current situation and what did you learn

  from it as well I assume they're pretty

  similar things but I'm keen to

  understand that well I wanted to get

  your overall impressions first because I

  felt after the last recording that I had

  suddenly put myself on the hook a little

  bit and I feel like I have put myself on

  the hook a little bit with the listeners

  because when we've done most of these

  book clubs in the past it's very much a

  hey we're gonna read a book that's

  probably intolerable yeah you took a

  risk right that's a real easy thing to

  say right because you save most people

  from reading it and if someone reads it

  and it is intolerable like seven Habits

  in fact to people it's like well great

  warning right like it's my own dumb

  fault for reading this this crazy book

  and if the reader reads the book and

  they do like it well then they can just

  think oh he's wrong but I didn't waste

  my time like I like this book I got

  something out of it and I was just I've

  suddenly felt very aware of like oh I

  actually recommended the book and now I

  feel like oh god I'm on the hook right

  if the readers don't like it and if Mike

  doesn't like it recommended to me at a

  time when I really could do if not using

  six hours on something I think you heard

  me in the show I was trying to back off

  because I know like how Mike's really

  busy all right and somehow I felt like

  we got sucked into this vortex of I'm

  now going to steal six hours of your

  life away with this audiobook so yes I

  felt I felt very on the hook

  this time so I I'm I'm not gonna lie I

  am more than a bit relieved that you

  didn't you didn't start with a fiery

  tirade about how much you hated this

  book and how it was not worth your time

  and how you didn't you didn't need this

  nonsense right now in your life so I'm

  I'm I'm feeling quite relieved I will

  say with the exception of creativity Inc

  which is not really a business book

  right if the books that we've done it

  had some ideas in it but it was mostly a

  biography I feel like it's an outlier

  yeah I would say that this is the best

  one just from an entertainment

  perspective and from a lessons

  perspective I think it had the clearest

  ideas that were in a lot of ways new to

  me where a lot of these books feel like

  that they're kind of just telling you

  something you already know but giving

  you a different way of thinking about it

  mmm-hmm I thought this one was really

  smart and I liked a lot so that's why I

  felt like I could recommend it at the

  end of the last show is you know that

  this one was recommended to me by

  someone who said oh yeah this is this is

  pretty good as these things go and I

  really think that if someone's generally

  thinking about ideas about how to be

  productive or how to improve their

  situation in life I think this is a

  pretty good recommendation because it's

  partly like what I was joking about

  before that the title

  kind of makes no sense because the book

  talks about so much I feel like there

  it's relatively short but it also covers

  a lot of ground and that almost

  certainly there are going to be very

  different things in here that will

  resonate with people at different stages

  or or needing something different in

  their life and so part of the reason why

  I mentioned it to you was because we

  were talking about the journaling last

  time and I was thinking about how oh

  yeah there was this whole section that's

  like it's not exactly journaling but

  it's very journaling adjacent and that's

  the part that has had stuck with me and

  kind of made me want to read the book

  again but I also think for for someone

  who has read fewer of these books or

  like maybe someone who is more in the

  stage of his like trying to become a

  more effective or productive person I

  feel like the the first part of this

  book has a lot of great stuff in it as

  well of like here's a way of thinking

  about stuff you might just might not

  have thought about before and that

  that's the stuff that it'll be no

  surprise to listeners of the show that I

  really love like trying to talk to you

  and convince the reader like hey you're

  less in control of your choices than you

  may think you are but there's also a lot

  that you can do to try to increase your

  autonomy or to make better decisions in

  different circumstances and I think

  that's a it's a good thing for people to

  hear I feel like he does a pretty good

  job talking through that idea in a bunch

  of different ways and then there's

  there's just a lot of other ideas in the

  book which I think are good even if

  they're not applicable so I feel like in

  the middle third there's a bunch of

  stuff about like working with employees

  which I sort of skimmed over the first

  time and skimmed over again the second

  time but but this is but this is the

  same thing where it's like at that

  section is not really for me it's not

  super relevant for me and it doesn't

  matter and it also doesn't feel like I'm

  slogging through 200 pages of management

  theory that that's that section included

  the airmiles thing yeah okay that's so

  that's why I didn't didn't register in

  my wine because it's about employee

  engagement right and and even even there

  it's just like oh okay this is not for

  me but

  I can still see he has some interesting

  ideas about like here's four different

  ways to think about how your employees

  may respond to your feedback and from

  talking with other people who actually

  work in big like that seems to be a

  useful section if you're in the right

  situation but I can just blow past this

  and it doesn't matter so I just felt

  like there's a lot in it I think most of

  it's good and I really deeply

  appreciated like you said that it is not

  bogged down in a lot of the usual

  business book craziness like I don't

  think I have a single note about crazy

  stuff one of the things that many

  business books do is to use examples of

  people which we talk about all the time

  because they sound so ridiculous and

  this book uses examples heavily but I

  believe them because two reasons one

  they feel like real people and the other

  sometimes they are real identifiable

  people that he's talking about like he

  has a whole section talking about Alan

  Mulally the ex CEO of Ford right so like

  it's legit the guy actually does do

  things and help with like really

  important executives and so I if he's

  gonna tell one story that I can see is

  true that I'm willing to believe the

  rest as well and if I'd probably did

  some digging and could probably work out

  who the people are because you know he

  seems to be interesting in that way and

  like works with some interesting people

  but they're real people and that makes

  me respect the book way more if I

  believe that the person can actually do

  what they're saying they can do because

  they have a brute they have a track

  record which you can see exists if

  they've actually helped real successful

  people yeah the the examples of people

  in the book they're not Sarah's right

  stories where they're just wowed with

  how amazing the author is like an e myth

  revisited and view the author as some

  kind of savior figure who is passing on

  amazing knowledge and their entire life

  exists just to be a perfect parable of

  whatever the author wants they really do

  feel like actual people and like you

  said he has named actual people do

  you happen to look at in the beginning

  the the section where before the book

  starts but it's like people giving

  blurbs for the book have you did you

  take a look at that it's not in the

  audio book oh of course it's not in the

  audio book okay

  this book has maybe the most impressive

  list of people I have ever seen giving

  blurbs for the book okay and working

  with the author give me some give me

  some names Jim Kim 12th president of the

  World Bank it's like I've had the great

  fortune of working with Marshall for

  several years and he has helped me in so

  many ways right as like just glowing

  praise so then it's like CEO of the New

  York City Public Library System CEO of

  the Harvard Business Review just like

  there's so many I'm trying to pick up

  the ones that are more recognizable but

  they're all they're all just crazy CEO

  and Managing Partner at goldman sachs

  CEO of Rothschilds group founder and

  chairman of Getty Images CEO of del

  Monte foods incorporated managing

  partner at the Blackstone Group CEO of

  Herman Miller yeah okay asbestos not

  messing around right like I have I have

  gone through 25 percent of the thanks

  for working with me section at the

  beginning of this book okay I have never

  seen anything like it it is just crazy

  so I didn't I didn't notice that until

  after having read it but going back it

  was like holy-moly like this is no joke

  and I think it's I was astounded by the

  authors business model where his

  business model is he will work with

  these high-powered people and he will

  not get paid unless people in the

  clients life agree that he has been

  effective at implementing change two

  years after they start working together

  it's like whoa that is a man who has set

  himself up in a situation where he is

  going to figure out what is

  actually effective and what is not and

  it is just remarkable that is it's not

  even that the client gets to say oh yes

  I think he was effective it's like no no

  the clients spouse gets to determine

  whether or not he should get paid and

  that is a much higher bar it is a way

  higher bar

  so yeah the author is totally not

  messing around and I think that is why

  the examples in the book feel real they

  did they don't feel forced or imaginary

  like he's just thinking about the

  clients he's worked with and people who

  are good examples of whatever he happens

  to be talking about so let's go through

  a couple of the things that a focus on

  we weren't good for everything because

  she said like I don't think that it's

  necessarily all applicable for everyone

  and there are some parts of this book

  where like I've heard things like this


  yeah the beginning section is about

  triggers and the triggers go hand in

  hand with behavioral change that's kind

  of what the book is about is like

  changing your behavior yeah and I I

  loved it like it basically starts off

  with being like look out up behavioral

  change is a really really hard thing to

  do like it's really hard to change your

  behavior as an adult I I love this as

  the start of the book and I feel like

  it's it's something that really sold me

  on it is because and I haven't

  highlighted you know his his section

  this is like literally page two is he's

  like I'm gonna tell you the truth and

  the truth is that meaningful behavioral

  change is very hard to do as it quote

  I'd go so far as to say that adult

  behavioral change is the most difficult

  thing for sentient human beings to

  accomplish I love that quote so much

  it's great and what I love about it is I

  really think it's true and he spends the

  next couple of pages kind of forcing you

  to think about it and and he's like when

  was the last time you changed some

  behavior in your life and he go he's

  kind of knocks down the things that

  people are going to mention where they

  just they just discuss something that's

  actually different in there like

  something that has happened to have

  changed but he's trying to find his case

  where like you have decided to do

  something differently and you were

  successful in maintain

  that change over a long period of time

  and it kind of makes me think of of like

  why I like to talk about the time

  tracking so much because I think he does

  do a pretty good job of making you take

  a brutal look in the mirror and see how

  horrific alee uneffective you have

  actually been at deciding to change

  something in your life and he's like and

  I think that's a great set it was like

  this is gonna be really hard what you

  need to do to change your behavior is

  simple but simple does it mean that it

  is easy and almost everybody fails at

  this almost all of the time and I just

  think that is such a refreshing start to

  a book like that because he even uses

  smoking as an example of not being

  enough because there are so many reasons

  that you might want to quit smoking that

  it's not really a behavioural change

  like you're doing it because your health

  is at risk or you're doing it but right

  people around you don't want you to do

  it anymore and so like it doesn't really

  count as changing a behavior you've just

  quit smoking Wow okay you know messing

  around there Goldsmith exactly it you're

  like don't tell me about your quitting

  smoking I'm not interested so we should

  talk about the triggers there's there's

  a couple of different things that he

  talks about with the triggers but the

  real meaty one the one that I found

  really interesting is what is referred

  to as environmental triggers so how and

  this is what really hit me your

  environment can make you react to things

  in certain ways so like for example if

  somebody speaks to you softly you will

  speak back to them softly that is an

  environmental trigger because something

  that you have no control over is making

  you react in a way that you wouldn't

  normally react if you had complete

  control of a situation so somebody being

  softly spoken will make you do that too

  and there are these types of things that

  happen in our lives constantly these

  different situations that were in

  different groups that were a part of

  that effect of the way that we react to

  certain situations and an individual

  throughout a day can go through a myriad

  of these things in what may make

  somebody appear to do something that is

  in direct direct conflict or something

  they did earlier in the day

  because they're in a different situation

  and he uses a great example of like a

  mother who is an executive right and at

  home in the morning

  getting the children ready for school

  that is your environment and in that

  environment you are top of the tree the

  kids will listen to you and you get them

  ready and you send them off but well

  you're like a mid low level executive at

  a company you don't tell everyone what

  to do anymore

  you're in an organization and you may do

  something for somebody that you wouldn't

  do at home and it's like wow like okay I

  get it

  right the environment that you're in can

  change the way that you react to certain

  requests and certain actions yeah I love

  this idea and I feel like this this

  really goes to the core of some of my

  beliefs about how how people act and in

  just just again in that this idea like

  you are in different circumstances a

  different person I don't know when I

  talk to people I find a lot of people

  have like a like a weird resistance to

  this idea or like they think of other

  people as like oh this person should be

  totally consistent all the time but like

  but nobody is like people act

  differently in different environments

  but I think he does do a very good job

  of trying to not just discuss that idea

  that you are different in different

  situations but trying to bring it to

  your attention about like when are you

  when are you acting like a better self

  or worse self yeah trying to identify

  like what is it in this environment that

  is making me act better or really the

  thing that he's mostly focusing on is

  what is the thing in this environment

  that is making you act worse and yeah he

  has a little detail which I really like

  which is thinking about the human

  environment not just the physical

  environment so he talks about people as

  an environment like you know if someone

  is not getting along with a colleague

  like he uses an example like a guy

  called Simon who's like causing problems

  for you with the office that you need to

  think about it as like you are now in

  the Simon environment and recognize that

  you have a history of acting poorly in

  this environment

  what can you do like step one

  acknowledging that and then step two

  trying to think about how to react in

  those circumstances but I just I really

  like that idea of people and

  combinations of people as a as a kind of

  environment that they're not just like

  it's not like what I normally think of

  is like the physical space is the

  environment and the humans are like

  props inside that environment so you

  know the environment is the combination

  of all of these things I think that's a

  nice addition into how to think about

  the way you are acting or reacting to

  what's going on and this is where the

  triggers come in so you have the

  environment right so you use the Simon

  environment the person you don't get on

  with well at work that environment

  triggers you to react in a certain way

  and that might be that you become very

  short-tempered when you're around that

  person because they frustrate you and

  that's what you need to change you need

  to change the trigger you can't change

  the environment the environment is what

  it is

  but you have to try and change the way

  that you react in those environments and

  that's what the triggers are the trigger

  is how you react so like there is a

  thing that happens and different people

  react to that thing differently and

  every single person however they react

  that is the way that they are triggered

  some people can deal with certain things

  that other people can't

  etc etc that's the triggers are

  different for different people depending

  on the environment that they're in

  and the triggered response is the thing

  that you have to try and change if you

  want to make behavioural change so like

  some examples of ways that people have

  been able to do with this stuff is like

  he's an example of a guy who writes

  things down on an index card to remind

  him how to react in a certain way or

  there's a somebody who's taking friends

  out in a city and he's doing this a

  bunch and he's getting bored of like

  showing people the same tourist things

  so he has a reminder go off on his phone

  to remind him like don't be an idiot

  about this right because his usual

  trigger would be to get grumpy or if

  you're around Simon your usual trigger

  is to get like really snappy with Simon

  but your trigger needs to be not that

  right the way that you react in that


  needs to be not that and you have to try

  and change the way that you react in

  those instances environments yeah like I

  think that the practical example of the

  guy who getting bored showing visitors

  around the same events in the city I

  like what he's trying to suggest there

  is you have a little reminder pop up on

  your phone because phones exist in this

  modern business right I did note I

  thought like this is so simple but it's

  a great idea of having your phone pop-up

  a reminder every 45 minutes asking are

  you enjoying the time with your friends

  right to to change the mental framing

  from like I'm at this I'm at the Statue

  of Liberty for the 40th time that you

  change the framing to like my

  environment is that I am I'm with my

  friends and the question is like am i

  enjoying this time with them like don't

  focus on like oh I'm at the Statue of

  Liberty again that's not that's not the

  relevant thing here I thought like

  that's actually a pretty great idea to

  just have a little thing pop up to

  constantly remind you it's like yeah

  it's simple and it's dumb but I could

  totally see that being an effective

  thing to do and I've actually in a

  couple of scenarios used something like

  that whereas like just poke a little

  reminder to kind of ask me a question

  about the situation that I'm into like

  reframe it mentally and I think it's I

  think it's actually quite effective so

  use an example there of what clever

  active or engaging questions as a way to

  change the triggers so this is an idea

  of having a question that you ask

  yourself which is like an open question

  that you have to react to and this is

  how Goldsmith recommends that we change

  our triggers is by having these ways of

  checking in with ourselves on a frequent

  a regular basis usually with some method

  of accountability from another

  individual as a way to try and enforce a

  change in us so for example I'm gonna

  give some like a short list of questions

  that are given in the book is engaging

  questions so like did I do my best to

  set clear goals today did I do my best

  to be happy today did I do my best to be

  engaged today and these are like

  questions that you have to give some

  kind of answer to like you have to like

  all them in some way is the way that he

  recommends it's like you'd give your

  scarf self a score out of 10 or

  something for like how well did I do in

  each of these areas and this is one of

  the ways you will change your triggers

  the way that you react to things because

  you start to frame your life slightly

  differently yeah and this was this was

  really the core of the section that I

  was thinking of when when you were

  discussing journaling last time because

  because reading this book and sort of

  going through stuff and this to me feels

  like prime journaling material and I

  think this this to me was that what was

  the part of the book that that stuck

  with me the most

  I noticed it like as soon as I got to

  this section I could see why you

  recommended the book to me hmmm yeah and

  there's a few things that I really I

  really liked about this and okay so one

  of the things is he has these questions

  that he asks himself every day and they

  all start with did you try your best to

  and when I first start reading this

  stuff I kind of like roll my eyes a

  little bit but then he immediately

  addresses exactly what's going on and I

  thought like this is this is actually a

  great linguistic change that he makes

  that he makes the point that we totally

  treat effort as what he calls like a

  second-class citizen and that what

  matters in behavior change is like it's

  not actually the absolute record of

  success or failure that what matters is

  you were keeping it in your mind as this

  is a thing that you are trying to do and

  so in with that framing like it's

  perfectly okay to fail to achieve

  behavior change on particular days

  because that's not what the question is

  asking it's asking like did you try I

  feel like this book really changed my

  mind on that kind of framing around

  trying versus succeeding that like

  effort really does count in this field

  in a way that in other fields it totally

  doesn't count like there's many places

  where as

  like a for effort means F for

  achievement and I'm so used to that as

  being the default but I just I really

  like this there's different framing of

  things and that is the part that has

  stuck with me the most is thinking about

  trying to rework a journal into my

  regular life with a series of these

  questions about like did you try your

  best to whatever and I don't know I just

  that that was the part that really

  really struck me and I thought it I

  thought it's just it makes something in

  my mind clear about these questions and

  when I've thought about the kinds of

  things that I would want to change in my

  own life I'm very aware that the trying

  framework is is different because is

  like um you know I often go on stretches

  where I am stricter or looser with say

  limiting the carbohydrates in my diet

  and when I when I've thought about that

  for like oh I'm trying to reduce

  carbohydrates in my diet there's

  something very different about the the

  decision moments in life where it's like

  oh maybe I could eat a pizza right and

  there's something different about

  thinking like oh I have failed today to

  do this thing versus it feels way worse

  to think like if I press a button and a

  pizza comes to my house I didn't even

  try right and it's like oh that makes me

  kind of re reframe this in in a very

  different way where it's like it's

  somehow weird like it's almost more

  acceptable to just fail right like the

  difference is having a slice of toast is

  like okay I didn't do the best I could

  have done today I ma me maybe I scored

  like a seven out of ten

  mm-hmm it's compared to like if you

  didn't have if it was like a binary yes

  on though you could eat an entire

  baguette right right and it wouldn't

  matter because you've already failed

  today so you may as well fail

  spectacularly yeah exactly supposed to

  grading yourself on like like how well

  did I do well okay I had a piece of

  toast but I only have one piece yeah as

  opposed to like well I just ate the

  entire loaf because why not

  right like I've already failed yeah like

  yeah it avoids a kind of cascade of

  failures where you feel like I haven't


  thing at all so I might as well really

  not do it so like one of the just a very

  very slick if you're struggling like

  conceptualize this God focus an example

  of a very simple question so did you

  have a good day

  mm-hmm right and that is like a yes or a

  No right did I have a good day three no

  I didn't have a good day today this is

  very different to what he thinks is a

  bad question which is what did you do

  today to make a positive impact mm-hmm

  that is very different as a question

  because you may not have had a good day

  but you might have done one thing that

  was good yeah so now the day wasn't a

  complete failure yeah or even just a

  more simple rephrasing of did I try to

  have a good day today like immediately

  changes moments in your life or you feel

  like you were being grumpy just to be

  grumpy you weren't even trying to have a

  good day whereas it's way easier to

  score it is like no I didn't have a good

  day at all I was super grumpy and it's

  just I think it really is just a just a

  super great reframing of this but he

  does suggest this is where the

  journaling comes in it's like you're

  keeping a record over time and that like

  you're you're checking in at a

  particular time and seeing how these

  things are going and of course I totally

  love that

  just like the section in the beginning

  he also acknowledges like this is is

  really hard to do and if you are scoring

  yourself honest honestly he talks again

  about like it's really hard to at the

  beginning face the reality that like you

  claim these things are important but

  you're not even trying if you're being

  honest with the scoring a lot of the

  times and again I just think that's

  great and it all again it makes me think

  of the time tracking where it's like

  it's just so brutal to look at when you

  first begin but that's kind of the point

  and so when you're trying to come up

  with a list of questions about

  behavioral changes that you want like

  you should totally expect that you're

  going to have a real brutal list of

  numbers to look at sometimes and that's

  that's to force you to think about are

  you really trying is this a thing that

  you actually want to do right now or is

  this a thing that like is not really a

  priority in your life one of his little

  antidotes is he's talking about

  a discussion with Atul Gawande who is

  the author of the checklist manifesto

  his book I've talked about before is

  really liking the details of the

  anecdotal area like here's a guy who was

  written a book on checklists who is

  unable to do a simple thing in his life

  it was to sign up the life insurance

  yeah that's yeah that's what it was like

  just to sign up for life insurance and

  he just his question then at the end of

  the day is like did you try to set up

  any kind of life insurance for your

  family today and it's like an incredibly

  successful guy who's a doctor who is a

  multiple New York Times bestselling

  author who wrote a book on literal

  checklists like even this guy has things

  on his mind that he feels like oh this

  is super important and I should do and

  has to face the grim reality of you

  didn't even try today to do this thing

  that you claim is so important and

  eventually I could guilt guilt trips

  himself into into doing it but I just

  always like to see that kind of thing

  that is like even people who are very

  successful have these kinds of problems

  so Atul Gawande says like there was a

  quote from him in the book that like

  this system changed his life right thing

  is I believe it because he named him

  because this is an example of when in

  other books you would roll your eyes to

  be like all someone who wrote the book

  on checklists needed your question for

  his checklist to be able to actually do

  a thing but I will believe it because

  you named the guy because you can say

  you were lying right so it's like this

  is an example of why I'm willing to like

  I'm more willing to believe that this

  system works because the examples are

  believable because the examples are

  supposed to show me the system works so

  if I believe the examples I believe that

  there's value in the system hmm now I've

  really really liked this engaging

  question saying but and I have a problem

  for it so I created a small list of

  questions for myself but I'm not sure

  how to integrate them into my journal it

  wouldn't work like I don't want to write

  seven questions out every single day and

  then score them so like I'm trying to

  find a way to make it make sense for me


  maybe I have like a different part of

  the book where I kind of keep a score

  maybe in the back or something I haven't

  worked this out yet but I'm I'm gonna

  try and I'm willing to share the

  questions if you were interested to hear

  them I am interested to hear them

  although I'm just I'm curious like if

  you use some sort of digital paper

  system you could just I don't want to

  you know when you said to me that you

  were you were really impressed I kept

  the journal going like so easily part of

  it is because I love using my pens and

  paper right of course right so getting

  to do that every day brings a joy to me

  that doing up my iPad wouldn't and so if

  I want to integrate this into my system

  I need to find a practical way of doing

  it and I just have you know what that is

  yet I have seven flash like great copy

  and paste tell me tell me what your

  questions are okay did I do my best to

  be creative today did I do my best to

  advance new ideas today did I do my best

  to make sure revenue is being generated

  did I do my best to make my colleagues

  feel valued did I do my best to do

  something good for Edina did I do my

  best to engage with my audience and did

  I do my best to improve my health they

  are my questions so far yeah those are


  those are good and I tried to keep them

  open I tried to keep them like vague

  like the one did I do my best to make

  sure revenue is being generated they're

  like a bunch of different ways that I

  can answer that question and I could

  have said did I do my best to make a

  sale today that's very different yeah

  the revenue one is a way better question

  so I thought hard about that one because

  I wanted to have something in there

  right because I saw podcast sponsorships

  but it's not the only way my company can

  generate revenue and like there are

  other things that I can do to try and

  like set a basis for doing this as

  opposed to actually making a sale and I

  figured that that would be for my

  personal mental health more important

  then because the sales don't happen

  every day because they don't need to

  they have grown if they happen every

  week then we're doing great right like

  you could get one sale a week and it's

  fine because they happen in

  in like chunks of time so I wouldn't

  want to be every single day beating

  myself up over not signing a contract

  yeah so yeah the thing a little detail

  that I like here in the book as well is

  well it starts out with that tough love

  of guess what this is going to be really

  hard and guess what you're gonna say

  things that are important to you you're

  gonna not even try for a week every day

  to do them he immediately goes to this

  example of like and guess what your

  questions are going to be that different

  from everybody else's questions oh I

  loved that I was like you're gonna be a

  cliche but there's a reason yeah yeah

  yeah he totally says like yeah he's like

  you're gonna be just like everybody else

  right and so to paraphrase is slightly

  he says like your goals will be plucked

  from a classic self-improvement menu the

  menu we all feast on lose weight get fit

  get organized learn something new quit a

  bad habit save more money help others

  spend more time with family travel to

  new places fall in love and be less

  stressed what's great is if he finishes

  with because you feel a bit like oh I

  guess I'm just like another sheep in

  this system but I love the he

  acknowledges like the fact that other

  people have similar goals doesn't make

  those goals less worthy and I feel like

  that really does free you up to be able

  to have just like boring anodyne goals

  and that's fine alright this is the same

  goals everybody has and there is nothing

  wrong with that and I just I really like

  that he took a moment to explicitly call

  that out of like hey you don't need to

  be super creative with these questions

  like these are the things that as a

  human race we have agreed upon will make

  us happy yeah this is the stuff that

  everybody wants to do and is a reason

  for it so I just but I really like that

  little moment just be like don't worry

  you need to be super fancy with your did

  I generate revenue today right it's like

  whatever you want to lose weight welcome

  to the Western world you're it's fine

  that's perfectly fine to have as a goal

  there was one last part I wanted to

  touch on with this book which happens

  before the questions because so the

  questions are about creating a system of

  accountability right that's what you do

  you create these questions and then if

  you want to make your change you have to

  answer the questions and you're

  accountable to the questions

  but before that he talks about like why

  we need this type of system and it's

  because as humans we are superior

  planners and inferior doers so like

  saying that each individual is both a

  leader and a follower in the morning at

  the beginning of our day the leader is

  ready for action setting out our tasks

  and wanting and like believing this is

  the stuff I want to do today and I'm

  gonna achieve all of it then you hand

  over to the follower part of yourself

  who has to then execute on the leaders

  plan and that doesn't work out because

  we get tired or we get distracted like

  is in the same way that if you have

  anybody work for you you may ask them to

  do a task but it doesn't get completed

  right you do that to yourself every

  single day and this was like one of the

  most genius things I've ever heard in

  business training is the systems of

  leadership and motivation that we

  learned to try and motivate and lead

  other people you have to do to yourself

  mm-hmm and it like oh but this like open

  my mind like that is a genius right that

  like we learn all of these things about

  leadership styles and mentorship styles

  and like how to motivate and engage

  people but we never think about the fact

  that you also have to do it to yourself

  because you rely on yourself to do work

  every day and I was like oh my god that

  is genius

  I loved it yeah it's a really great part

  of the book and it also goes to that

  idea of like not not being a consistent

  self that you react differently in these

  different environments but also the

  again I love how he points out like how

  many times have you successfully

  implemented the plan the morning you had

  it's like wow I can count those numbers

  of days like on one hand because morning

  you is always way optimistic about what

  can actually occur and as like Oh 2:00

  p.m. you is real sleepy I just I think

  it's I think it is a great framing it's

  a great way to be aware of things and I

  like it on both ends where he's trying


  amp down planning use desires and and

  trying to do do they like you set up

  things for the you who is going to be

  lazier in the future right and you try

  you try to make it easy for that guy and

  that guy's gonna need some serious

  management help and for morning you it's

  he has a hard time recognizing that and

  I do like that he just really calls out

  that part of your plan about any kind of

  behavior change has to include the easy

  to forget fact that in the future you

  will not be as motivated as you

  currently are and you have to take that

  into account and I just I think it's

  such it's such an obvious oh my knee of

  these points like some of them are

  they're very obvious but it's great to

  do draw that in to be like you need to

  explicitly think about this all business

  book stuff is obvious once you hear it

  but it's about the way they codify it I

  think that's what's so like another

  great example is saying about weather

  forecasting like people that care about

  the weather check the weather constantly

  and adjust their days to match is that

  why don't we do that for ourselves in

  our tasks and motivations for the day

  like you set out with an idea in the

  daytime but you're keeping track of what

  is going on and adjusting on the fly to

  deal with that and it's like all of this

  stuff is just like this is a really good

  book this is a very good book I like it

  a lot there's one there's many many more

  points in the book we could cover but I

  really think that this is booking it a

  lot in it and it and there's like a

  bunch of things that I would I highlight

  it because I feel like ooh this really

  this really speaks to me in my

  particular situation but might not be

  interesting in a general conversation

  but he made one point that again is so

  obvious but to hear someone just talk

  about it in a clear way is like you know

  that's an excellent point and one of the

  things he talks about is activities that

  have a certain kind of inertia and you

  just talked about being aware that

  whatever you're doing it's often very

  hard to stop doing that thing

  and so it's like okay you sit down to

  watch a little bit of Netflix and nobody

  watches a little bit of Netflix right

  and it just it made me think about like

  one of these pieces of productivity

  advice that I've always thought like is

  they're human on earth who can do this

  because it's not me you'll hear people

  say things like why don't you work for a

  little while and then you give yourself

  a break a nice reward and you spend 10

  minutes on social media and then you go

  right back to work and you know it's a

  reward for having like does anybody do


  is there anybody on the face of the

  earth who's like well does Buddha at

  Mario Kart for 10 minutes just play a

  couple races and then I'll get right

  back into that important work I was

  doing like nobody does that

  and so you talked about this this idea

  of inertia and there's something that's

  been creeping up in my mind which he

  doesn't talk about but like I've started

  to think about the flip side of that

  because I was thinking like wait a

  minute there are a bunch of activities

  that aren't this way things like

  exercise all right or things like

  writing a script or certain kinds of

  very intense work I feel like I've come

  to recognize this category of things

  that I'm thinking of as self terminating

  activities I really think that there is

  there's an importance in recognizing

  that there are a lot of things that are

  self terminating activities versus the

  stuff that he's talking about like

  inertial activities and I feel like this

  is I haven't quite settled my thoughts

  on this entirely but there's something

  here about gaining an understanding of

  the distinction between these two things

  and that in in general self terminating

  activities are are things that you'd

  rather spend your time on than inertial

  activities where you can just do them

  forever that there's that there's I

  don't know I jump I wish I could explain

  this better in my head but just it's

  just something that has been on my mind

  since I first read the book is this this

  thought of like things worth doing


  emanating and things that are enjoyable

  but maybe less worthy in a way have this

  inertial quality that he talks about

  that you just want to keep doing them

  for forever but and it's just it's just

  a thing that struck me and I'm gonna

  again recommend the book pretty highly

  because I feel like there's a lot in

  here that even if some of it doesn't

  seem to resonate at all I think that

  almost everybody will find something

  that you feel like sticks sticks with

  you after you've read the book yeah I

  recommend it I really do recommend it

  this is this is a good pick there's a

  lot of interesting stuff in there as we

  said like it's not a big book I

  recommend going to it there's like a

  bunch of like still really practical

  things we've not even touched on that

  there's there's a lot we haven't touched

  on I think there's I think people could

  get a lot from this so I recommend it so

  again it's triggers by Marshall

  Goldsmith it's very very good book

  before we go cortex much calm cortex

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