Cortex

◼   ► the screws aren't evenly done on my

◼   ► soundproofing thing here that's annoying

◼   ► I recommend not touching it right now

◼   ► please let's not don't want me to touch

◼   ► the soundproofing don't we I don't see

◼   ► why I shouldn't touch the soundproofing

◼   ► stuff oh look just came undone at the

◼   ► top see I told you don't touch it I just

◼   ► saw the hook undo from the top hold on a

◼   ► second that thing only weighs like 300

◼   ► pounds if it falls on me it's no problem

◼   ► why does it weigh 300 pounds what is it

◼   ► it's a it's a mobile recording booth

◼   ► panel thing you're supposed to have four

◼   ► of them I don't know who thinks this is

◼   ► mobile because one guys delivered it you

◼   ► have to construct a room inside of your

◼   ► office look I'm basically building like

◼   ► a little black monolith in which I will

◼   ► reside to record the podcasts and I

◼   ► don't see what's wrong with that or why

◼   ► you would disapprove of that gray it is

◼   ► much time merch we have Caltex

◼   ► merchandise we have new t-shirts and a

◼   ► hoodie for the first time we have a

◼   ► whole selection so first time we've done

◼   ► this we have four different styles of

◼   ► product for you to go and buy gore-tex

◼   ► listeners I want to give people a very

◼   ► brief rundown of what we've got you can

◼   ► go to cortex Murch com2 check out the

◼   ► rain I love that URL by the way Mike I

◼   ► love that I figure you got you know you

◼   ► got it go to make it easy for people I

◼   ► realized this in the past it's always

◼   ► been like I'll go to here find the link

◼   ► no yeah cortex Murch calm that's where

◼   ► you go to buy our merchandise boom very

◼   ► professional

◼   ► we are partnering with our friends at

◼   ► Cotton Bureau Cotton Bureau make the

◼   ► best quality t-shirts that I've ever

◼   ► worn they do worldwide shipping they

◼   ► have great pricing for Europe and places

◼   ► like that

◼   ► - we have three t-shirts available and a

◼   ► hoodie we're for the first time ever we

◼   ► are selling merchandise with our logo on

◼   ► it a little behind the scenes here

◼   ► listeners because Mike is very excited

◼   ► about the very exciting t-shirts as I'm

◼   ► sure you can hear in his voice he's very

◼   ► excited he's been working on this for a

◼   ► long time sending me updates images to

◼   ► approve that's my job too

◼   ► give a little tap back reply thumbs up

◼   ► yep on things but mike has been for

◼   ► literally years now

◼   ► holding back merchandise with the brain

◼   ► logo on it I wouldn't say holding back

◼   ► holding back is it maybe a harsher term

◼   ► just waiting for the right time would be

◼   ► what I would say all right all right

◼   ► mike has been waiting for the right time

◼   ► to new merchandise with the brain and I

◼   ► have to agree with him this is the right

◼   ► time the stuff he's been sending me

◼   ► looks amazing but if you've been

◼   ► thinking why don't they sell a t-shirt

◼   ► or a hoodie with that amazing brain logo

◼   ► on it well today's the day yesterday

◼   ► today is your day to buy some brain

◼   ► local merchandise we have the original

◼   ► which is logos you know it in the nice

◼   ► blue color that it has then we have two

◼   ► special editions now these two special

◼   ► editions this may be the only time we

◼   ► ever sell these two one is the core tech

◼   ► which is a green brain which is

◼   ► glow-in-the-dark I love that and then we

◼   ► have cortex over Surrey it was the gold

◼   ► logo for our 50th episode and we're

◼   ► coming up to like three years doing this

◼   ► shows so it's about time that we do this

◼   ► so the cortex of ursery is super special

◼   ► gold foil the brain the gold foil on the

◼   ► t-shirt so you know it's pretty special

◼   ► and obviously as you can imagine did she

◼   ► show up prices change as you would

◼   ► expect them to through that range and

◼   ► then we also have I think this might be

◼   ► my favorite part we have a hoodie so we

◼   ► have a hoodie that you can buy with the

◼   ► brain logo on it but it's not printed it

◼   ► is embroidered and it looks awesome

◼   ► it looks so good I have to say Mike sent

◼   ► me the images some of the pre-production

◼   ► images of the hoodie and my response was

◼   ► give me 10 of those yeah it look really

◼   ► cozy I want them I wonder if you can put

◼   ► in the show notes the that close-up

◼   ► photo that you sent me where you can

◼   ► really see the embossed nests of the

◼   ► cortex

◼   ► go on that hoodie because I think it

◼   ► looks really sweet it looks really great

◼   ► so here's the deal

◼   ► for the time being this will be a

◼   ► limited run so the hope is that we might

◼   ► be able to find a way to sell these

◼   ► again in the future hopefully on a more

◼   ► permanent basis but for the time being

◼   ► all of this much is available for three

◼   ► weeks it is available until April the

◼   ► 10th 2018 so if you want it and trust me

◼   ► you do go to cortex much comm check out

◼   ► the range and buy everything that you

◼   ► like and maybe in the future we might be

◼   ► able to sell some of these items but

◼   ► I'll tell you the glow-in-the-dark and

◼   ► the foil this is the only time you're

◼   ► gonna get these so bear that in mind

◼   ► yeah those are the limited editions the

◼   ► cortex of ursery it doesn't come around

◼   ► all the time it doesn't not happened we

◼   ► had that episode with the gold and you

◼   ► know that was it there won't be another

◼   ► cortex episode with the gold logo there

◼   ► won't be another cortex of ursery gold

◼   ► t-shirt gotta get it now especially you

◼   ► only have three weeks to get this stuff

◼   ► maybe if you want to look really cool at

◼   ► an upcoming conference this summer this

◼   ► seems like particularly good stuff to

◼   ► get I don't know I don't know if there's

◼   ► any conferences or cool events coming up

◼   ► this summer but if there were I

◼   ► certainly would want to get one of these

◼   ► shirts for said cool person conference

◼   ► especially you know if me or you or

◼   ► maybe at cool person conferences and you

◼   ► know I like high-fives so you know there

◼   ► are lots of high fives that could be

◼   ► given to people wearing the cortex brain

◼   ► so cortex merch calm go and buy some

◼   ► awesome merchandise yeah just to be

◼   ► really clear though grey high fives not

◼   ► included with the cortex merchandise no

◼   ► I was very careful about that risk

◼   ► great high fives cannot be given you

◼   ► must check the purchase yeah we have a

◼   ► whole little thing so yeah no I don't

◼   ► even want to think about travel I have

◼   ► no idea what I'm doing but I'm just

◼   ► saying summertime conference time you

◼   ► want to look cool what could be cooler

◼   ► than a glow-in-the-dark

◼   ► brain t-shirt I don't know anything or a

◼   ► gold one can you imagine a gold foil

◼   ► with with the hoodie wanna double up

◼   ► come on I mean I feel like you have to

◼   ► write

◼   ► that's that's a pretty sweet situation

◼   ► you're gonna leave the bling master I

◼   ► want to talk about one of those events

◼   ► in a minute but should we do some yearly

◼   ► theme updates okay so I've been I've not

◼   ► decided where my journal fits into my

◼   ► yearly theme yeah I know it's in one of

◼   ► them I just haven't worked out which one

◼   ► can you remind the listeners and me in

◼   ► this moment what your two themes are I

◼   ► feel like because you went with two I

◼   ► can't remember either of them they flown

◼   ► right out of my head the year of

◼   ► adulting okay write your adulting and

◼   ► the year of branching out your branching

◼   ► out I feel like the journal is much more

◼   ► branching out than year of adulting the

◼   ► year of adulting is very is like for

◼   ► some very specific events right like

◼   ► that but they overruled the big theme

◼   ► for me this year is the year of

◼   ► branching out and and this is one of

◼   ► those things in a way cuz it is a little

◼   ► bit different and it's a little bit

◼   ► outside of my usual comfort zone to like

◼   ► sit and write a journal every day but

◼   ► I've been doing it every day I don't do

◼   ► what weekend's is what I've come to the

◼   ► to it's just a thing that I don't really

◼   ► feel like I need to because as well a

◼   ► lot of what goes in my journal is very

◼   ► work focused so I tend not to write in

◼   ► it on the weekends unless I'm having a

◼   ► working day on the weekend so but yeah

◼   ► I've been keeping it up I added in one

◼   ► of your suggestions after the last

◼   ► episode of the what's on my mind

◼   ► heading oh yeah yeah and I found that to

◼   ► be really helpful because sometimes I

◼   ► want to write some stuff down that

◼   ► doesn't fit in like something good

◼   ► something bad or priorities or something

◼   ► like that and and a lot of the time it

◼   ► is just how I'm feeling and that has

◼   ► been a nice addition which I don't use

◼   ► every day but it's good to have it there

◼   ► when I want it mmm somebody that's

◼   ► working for you so it's still like I'm

◼   ► still very impressed with your now that

◼   ► we're like how long have you been doing

◼   ► this town must be what a month is that

◼   ► about right since you started I can tell

◼   ► you actually cuz I wrote the date down

◼   ► I've been doing this since 2004 February

◼   ► yeah okay so yeah it's just about a

◼   ► month I'm very impressed with that

◼   ► because you know when we discussed

◼   ► journaling you know and it got a little

◼   ► got a little like touchy-feely last

◼   ► episode you know sorry about that by the

◼   ► way yeah

◼   ► yeah I don't know how that happens this

◼   ► is uncomfortable

◼   ► discuss my feelings

◼   ► this is one of those say that to tell

◼   ► you right every now and then just like

◼   ► you record something and it's done and

◼   ► like you put it out there and that's it

◼   ► but sometimes you get people reaching

◼   ► out I had some friends like you okay all

◼   ► right fine no fine or like I've had

◼   ► people ask me things and then they're

◼   ► like I'm sorry to give you more work no

◼   ► no we're good we're good oh yeah yeah

◼   ► it's like that time I put out a video

◼   ► about death I got a lot of messages from

◼   ► people in it like are you okay that's

◼   ► fine like if I ever put out a video

◼   ► about death again people you don't need

◼   ► to send me messages about like are you

◼   ► okay right it's just it's just an

◼   ► interesting topic yeah but I could see

◼   ► that on on show you start to have met

◼   ► your feelings people like oh god are you

◼   ► you on the edge alright I kind of break

◼   ► down Mike if you went okay yeah so yeah

◼   ► I got a bit emotional but no it's all

◼   ► good I'm pleased I'm enjoying it and I

◼   ► may be thinking about doing some

◼   ► different stuff in it after having read

◼   ► triggers which we're going to talk about

◼   ► today but I haven't yet worked out how I

◼   ► would maybe add these things in so that

◼   ► my that's one of the things that I want

◼   ► to go over when we talk about the book

◼   ► in a little bit mmm can I get your

◼   ► thoughts on it especially because I know

◼   ► that influenced your stuff when you do

◼   ► any journaling so it was the case that

◼   ► after the last episode I was thinking oh

◼   ► I should really I should really make a

◼   ► real effort about trying to do the

◼   ► journaling again and then I immediately

◼   ► used the homework that I had assigned

◼   ► ourselves about reading that book as an

◼   ► excuse to not do it like well I can't do

◼   ► it until I've reread this book and I

◼   ► finished my reread of the book this

◼   ► morning so I think my I have not I have

◼   ► not done any journaling since the last

◼   ► episode again I find this a really hard

◼   ► habit to keep up outside so that's why

◼   ► I'm doubly impressed with your ability

◼   ► to do that so I think I think that's but

◼   ► I think it's good I think that's a good

◼   ► addition to the year of the year

◼   ► branching out it will

◼   ► we'll help you explore your ideas about

◼   ► branching out like what what are you

◼   ► gonna do what does that mean for this

◼   ► upcoming year year of adulting that's

◼   ► kind of a thing that the external world

◼   ► just supposes upon you yeah exactly as I

◼   ► hear carry this Boulder this Boulder

◼   ► labeled being an adult but year of

◼   ► branching out that's you looking towards

◼   ► the horizon figuring out which way are

◼   ► you in the boulder going to go I'm gonna

◼   ► wish you wouldn't describe it that way

◼   ► you don't like the mental pictures that

◼   ► I paint Mike you didn't like my forest

◼   ► fire last time although I'm still

◼   ► absolutely convinced that was the proper

◼   ► metaphor I don't know if you saw but

◼   ► people were sending you pictures of of

◼   ► what like forest fires look like when

◼   ► they're making a forest nice and clean

◼   ► by getting rid of all the underbrush did

◼   ► you find any of these actual images of

◼   ► forests burning down helpful in

◼   ► understanding the visual picture that I

◼   ► was trying to paint no it just it just

◼   ► reinforced my original think feeling or

◼   ► why this shouldn't be the metaphor that

◼   ► we use mmm no I I think it's great and I

◼   ► think you should also just think of the

◼   ► year of adulting is like a boulder that

◼   ► is being harnessed to your back that you

◼   ► carry around not a thing that you choose

◼   ► but a thing that is added onto you and

◼   ► then the year of branching out is you

◼   ► deciding where to walk with the boulder

◼   ► oh so like I put the boulder on top of

◼   ► the hill and then like drag it around

◼   ► yeah you haven't chosen it it gets

◼   ► attached to you that's what happens

◼   ► that's your effort salting and then

◼   ► you're branching out is where am I gonna

◼   ► go now that I have this attached to me

◼   ► that's that's how I if I were you that's

◼   ► how I would like to think about it that

◼   ► sounds very encouraging keep that in

◼   ► mind I think that's a healthy mental

◼   ► picture you want me to talk about what

◼   ► another thing I'm doing to branch out is

◼   ► that what you want me to do yeah that's

◼   ► right that's where I'm leading so where

◼   ► are you in the boulder going this year

◼   ► Mike so WWDC is coming this is Apple's

◼   ► conference where they're now sort of

◼   ► their stuff for the next year mm-hmm

◼   ► it's happening in San Jose again from

◼   ► the 4th to the 8th of June and we're

◼   ► doing a live show so last year we did

◼   ► not do a live show because we moved

◼   ► place but there is going to be a relay

◼   ► FM live show at WWDC on Wednesday June

◼   ► the 6th

◼   ► this is branching out because there is

◼   ► an audience of 900 people available in

◼   ► the room the biggest live show that I've

◼   ► ever done had 230 people so 900 is a is

◼   ► a is a step to make there's quite an

◼   ► increase it is quite an increase but I'm

◼   ► very excited about it

◼   ► so you can go and get tickets we're

◼   ► doing this in partnership with a

◼   ► conference called ort Kampf which is

◼   ► happening next door to where Apple holds

◼   ► their conference I'll put links in the

◼   ► show notes but you can go to or can't

◼   ► calm and they have tickets there for

◼   ► real AFM live on June the 6th you should

◼   ► come see us if you're gonna be in town

◼   ► it's gonna be a gritty good show we're

◼   ► planning out some fun stuff to do and

◼   ► yeah I'm really excited about it yeah

◼   ► just to be clear you don't have to be a

◼   ► developer who's gotten a ticket to go to

◼   ► WWC to be part of alt conf that's the

◼   ► whole as the whole point point of all of

◼   ► all calm yep all right is that it's next

◼   ► door it's the alternative conference and

◼   ► it's free yeah if like me you are not a

◼   ► developer you're not one of these gods

◼   ► who makes the apps for us you can go to

◼   ► Kampf and it's cool you check out things

◼   ► that are going on there and yep really

◼   ► live show old conf tickets for our live

◼   ► show of five dollars and all of that

◼   ► money goes towards supporting what all

◼   ► kampf

◼   ► does providing free content people that

◼   ► are gonna be in town so if you want to

◼   ► come and see a great night of podcast

◼   ► fun get on over to relay of home live on

◼   ► June the 6th so it's gonna be awesome

◼   ► and go get tickets at op conf calm to

◼   ► see the relay FM live show this episode

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◼   ► show and real afm how is the year of

◼   ► order got going sorry I had something my

◼   ► throat there is it going okay you sound

◼   ► ridiculous when you do that yeah of

◼   ► course nobody says order like that

◼   ► that's crazy

◼   ► why would you yeah why would you that's

◼   ► ridiculous but

◼   ► yeah so year of order year of order is

◼   ► is going well but there's a thing I feel

◼   ► like I want to get it on the record now

◼   ► just to put this to put this at the

◼   ► beginning I have a very strong feeling

◼   ► that this is going to be much more like

◼   ► the years of order like I think I have a

◼   ► feeling this is a theme that is not

◼   ► going to be done it is a regime it's

◼   ► like the regime of order like that I

◼   ► don't have any specifics that I want to

◼   ► really talk about on on the show but I

◼   ► could just say like it's a thing that

◼   ► I'm being very deliberate and also very

◼   ► slow about like I'm trying not to rush a

◼   ► bunch of things and also making it too

◼   ► bit later but there's there are some

◼   ► things where I feel like the year of

◼   ► redirection slash chaos didn't really

◼   ► end until like mid-february there were

◼   ► some projects that kind of lingered over

◼   ► and just being very delivered with it

◼   ► but I want to get it on the record now

◼   ► because future me might look like he

◼   ► just couldn't think of a new theme for

◼   ► the year when we have our next

◼   ► discussion about like what are the

◼   ► themes for the year I want it I want to

◼   ► current me to save him and get it on the

◼   ► record that if that guy thinks it's we

◼   ► just need to have another year of order

◼   ► to lead into the regime of order that he

◼   ► was already thinking about it way back

◼   ► at the beginning of the year it just

◼   ► this feels like the more I think about

◼   ► it and the more I do it just feels like

◼   ► a much bigger thing than actually a a

◼   ► single year because I really do feel

◼   ► like this is touching on lots of

◼   ► different aspects of my life so I feel

◼   ► like this may be the years of order that

◼   ► that's that might be I might be able to

◼   ► help you here I've opened up the fuss

◼   ► Oris mm-hmm

◼   ► what about the year of procedure or the

◼   ► year of structure the era of

◼   ► codification you could just keep doing

◼   ► that right so it's like it's the same

◼   ► thing but you give it a different name

◼   ► every year no that's dumb that's done a

◼   ► year of symmetry that doesn't even make

◼   ► no that doesn't even make any sense

◼   ► there Mike ooh year of hominid I like

◼   ► that one I could do some fun things took

◼   ► it

◼   ► about that you have harmony though that

◼   ► feels like a very different kind of year

◼   ► than the year of order your year of

◼   ► order is that is not the same as harmony

◼   ► your thesaurus is broken and it needs to

◼   ► be better at the solarizing but no I

◼   ► just I'm not gonna I'm not going to try

◼   ► to pull one over on the audience by

◼   ► giving the same thing a different name I

◼   ► just I just wanted to get on the record

◼   ► and this is also again well hi I like to

◼   ► speak in terms of like seasons and even

◼   ► this idea of like the year of order like

◼   ► but when did when does the years start

◼   ► like who knows whenever uh years to me

◼   ► they can be two years they can be one

◼   ► year who knows but I just have a feeling

◼   ► like this is going to be a much a much

◼   ► larger project and I want to get it on

◼   ► record now for future me but that's

◼   ► that's it's gonna happen

◼   ► also I don't really have any specific

◼   ► thoughts about this but I can already

◼   ► see what is going to be the first really

◼   ► major obstacle towards the year of order

◼   ► which is yesterday I was finishing up my

◼   ► travel schedule for the next couple

◼   ► months and you know how we've discussed

◼   ► you have that feeling of overwhelming

◼   ► Ness I I definitely I was looking at the

◼   ► things that I have booked myself for for

◼   ► the next several months and I just

◼   ► thought oh god like I got that real

◼   ► tightness in much and I had this feeling

◼   ► of like like travel sick without even

◼   ► going this is so all good for me because

◼   ► I'm I feel I'm I'm so sorry I feel like

◼   ► I'm to blame for all of this anybody

◼   ► here's the thing Mike you're not to

◼   ► blame for all of this you are but a part

◼   ► of this right of course you are part of

◼   ► it but not remotely all of it but but it

◼   ► was it was just a funny thing to be

◼   ► looking at the travel schedule and like

◼   ► oh my god and and recognizing that this

◼   ► was really one of the things that that

◼   ► started me thinking about the year of

◼   ► order was doing all the travel last year

◼   ► and feeling like I would through my life

◼   ► into chaos and so I have I'm just aware

◼   ► of trying to think about this in advance

◼   ► and I've been thinking about some

◼   ► strategies that I'm just toying with

◼   ► right now about how to try to maintain

◼   ► order in my life throughout a chaotic

◼   ► schedule but when I was running over the

◼   ► dates and plans and things with my

◼   ► assistant she

◼   ► had an idea which was the idea that made

◼   ► me feel sick because I thought oh she's

◼   ► not wrong but her suggestion was well

◼   ► why don't you just fly to America in

◼   ► April and not come back until the end of

◼   ► June no that's crazy

◼   ► Oh actually it's not that crazy it's a

◼   ► crazy idea it is it might make sense in

◼   ► your situation doesn't mean it's less

◼   ► crazy it's a crazy that is wild because

◼   ► like at that point like if you look like

◼   ► you have a special situation but if you

◼   ► were me I could be pushing up against

◼   ► visa regulations I have a question for

◼   ► you on this right yeah because you are a

◼   ► man who cannot be made to do things

◼   ► right like if you don't want to do

◼   ► something you won't do it and and it

◼   ► kind of doesn't matter what it is like

◼   ► if you don't want to do it you won't do

◼   ► it like people cannot pressure you into

◼   ► doing things because you're very

◼   ► strong-willed like that so considering

◼   ► you know how much of a stress this

◼   ► travel might be to you why are you doing

◼   ► it all I mean why do we do anything like

◼   ► because then that's not you do a thing

◼   ► because it makes sense to do and this is

◼   ► one thing this is one of the cases where

◼   ► I don't want to get into into too many

◼   ► of the particulars right now because

◼   ► it's like it's just like a long story

◼   ► but part part of it just is that at this

◼   ► stage in my life it makes way more sense

◼   ► and there's way more reasons to do

◼   ► traveling than there was before and and

◼   ► that's why I feel like I'm willing to

◼   ► suck up a bunch of jetlag and disruption

◼   ► to my calendar and once um once I'm able

◼   ► to make that decision I always feel like

◼   ► if I'm traveling if I'm going like I'm

◼   ► going to be flying to America anyway I

◼   ► might as well try to double or triple up

◼   ► on what the trip actually is so there's

◼   ► another there's a number of times where

◼   ► it's like oh I'm flying into America for

◼   ► I don't know maybe a thing on the west

◼   ► coast and then then immediately I start

◼   ► thinking about like well is there

◼   ► something I can do on the East Coast on

◼   ► my way in and also on the East Coast on

◼   ► my way out and then I start planning

◼   ► things like that so there are ways in

◼   ► which I am sort of the the source of my

◼   ► own problem but I don't I don't view it

◼   ► as a problem I view it as like if I'm

◼   ► going to go through this anyway how can

◼   ► I try to maximize this time either in

◼   ► like a business way or either in a

◼   ► family or a personal way so that that's

◼   ► partly why my travel schedule does look

◼   ► a little crazy is I'm also taking things

◼   ► and expanding them a little bit in

◼   ► either direction to say like if I'm

◼   ► going to be there anyway what's nearby

◼   ► or can I combine this with another trip

◼   ► so that's why trips to America very

◼   ► quickly become at least two trips to

◼   ► America for me yes yeah I'm still

◼   ► interested to see how this plays out

◼   ► though because that amount of travel was

◼   ► part of a big contributing factor to

◼   ► what made last year a year of chaos yep

◼   ► but now you're doing basically the same

◼   ► amount of travel but claiming it's gonna

◼   ► be in order so I'm gonna no no no II

◼   ► need to see where that goes just to be

◼   ► clear here I'm not claiming it's going

◼   ► to be an order oh I do Monde I would

◼   ► demand but this is a situation where you

◼   ► can't you can't make demands of your

◼   ► future self because that guy doesn't

◼   ► listen I'm not saying that it's going to

◼   ► be order 'fl I fully expect there's

◼   ► going to be a lot of stumbling over the

◼   ► year of order during a summer of busy

◼   ► travel but I'm just because I'm thinking

◼   ► of the benefit of the year themes it's

◼   ► like what do I want this year to be like

◼   ► I wanted to be more order Philander then

◼   ► it naturally starts me thinking ideas

◼   ► about if I am going to be traveling and

◼   ► I know from experience that it was kind

◼   ► of a chaotic disaster last year

◼   ► what can I try to do to minimize that

◼   ► while I'm traveling so that that's all I

◼   ► can I have some ideas about ways I could

◼   ► try to make it better but I know it's

◼   ► there's there's the ideal of how I would

◼   ► want the travel to go and there's the

◼   ► reality of how it actually will go but

◼   ► maybe there are some strategies I can

◼   ► try to implement to at least make it

◼   ► more like the way I want it to be than

◼   ► it was last

◼   ► I think we've got some really

◼   ► interesting themes going on this yeah I

◼   ► think it's clear in the fact that we

◼   ► keep talking about them mmm there is

◼   ► like the two main things that we have

◼   ► going on they seem to be moving way more

◼   ► than last year's themes you know like

◼   ► there seems to be more kind of like

◼   ► ongoing development with them it's

◼   ► interesting I think we've both really I

◼   ► mean I know I have at least that really

◼   ► latched on to my same idea yeah this

◼   ► year because it's branching out could

◼   ► mean so many things so and maybe putting

◼   ► too much on myself because I want to

◼   ► keep like going by the theme but I will

◼   ► say that right now it is pretty exciting

◼   ► yeah I think it is I feel like we both

◼   ► have particularly good useful themes

◼   ► this year from some of our our private

◼   ► discussions as well I feel like they are

◼   ► particularly relevant themes related to

◼   ► like what has happened in the past year

◼   ► and what we expect to happen in the

◼   ► upcoming year like I think that they are

◼   ► good they are good themes and it's nice

◼   ► to have the theme to to orient your life

◼   ► and your and your mind around to just

◼   ► like keep focused on this idea as

◼   ► opposed to goals which as we all know

◼   ► goals are dumb gray I want to return to

◼   ► the real kind of tempo item in the

◼   ► history of our show email I want to talk

◼   ► about email a little bit oh the wheel

◼   ► uh-huh yeah because I hate email apps

◼   ► again Oh Mike so you're going through

◼   ► email what I went through with task

◼   ► managers yep I hate email well I'm

◼   ► coming surrett with task managers as

◼   ► well I did a couple of days ago I kind

◼   ► of looked up my iPad and I was like I'm

◼   ► not happy with anything all systems that

◼   ► I have I am unhappy with all of them I

◼   ► don't know why this is going on I have

◼   ► this very clear mental image of you like

◼   ► a little child just with your arms

◼   ► crossed and frowning and your iPad like

◼   ► none of this is good don't wipe my

◼   ► finger at it let's go what's going on

◼   ► with your email because you've been

◼   ► using what I've used for a long time

◼   ► despite its many problems right you have

◼   ► always been very upfront about that Mao

◼   ► is a buggy app

◼   ► and there are two problems that I have

◼   ► one has been persistent which has been

◼   ► nagging away at me in that when I have

◼   ► an email application and I send an email

◼   ► what I don't want my email app to do is

◼   ► to completely lock up which is what it

◼   ► does yeah that's that that would seem

◼   ► bad yes so every time I send an email

◼   ► with airmail the app completely freezes

◼   ► for a period of time well it's busy

◼   ► sending the email that's what I guess it

◼   ► is so like I'd send an email and then if

◼   ► I open another application into split

◼   ► view was the emails sending everything

◼   ► crashes and sometimes I just leave it

◼   ► there and the app will just crash I what

◼   ► I will say for email is they have a no

◼   ► error rate of like not sending their

◼   ► email so like if the app crashes they

◼   ► will always send it when the app is

◼   ► opened again but I still just I get

◼   ► frustrated every time I use my email

◼   ► application to send an email and my

◼   ► email application becomes unresponsive

◼   ► it just feels like something that

◼   ► shouldn't be happening and yeah this has

◼   ► been annoyingly concerning yeah is

◼   ► concerning and then a couple of days ago

◼   ► I open air mail and it sent every email

◼   ► in my inbox to the archive okay I don't

◼   ► know why it did it I couldn't stop it

◼   ► and that was just the situation that I

◼   ► was in okay I just need to pause here

◼   ► for a little bit of clarification

◼   ► because my understanding of your system

◼   ► is that you only ever have like seven

◼   ► emails in your inbox right yep so it's

◼   ► not was for other people this this is a

◼   ► huge disaster for you isn't obviously no

◼   ► bueno

◼   ► but so you're losing like seven to ten

◼   ► messages rather here's the problem oh I

◼   ► know what the problem is I just wanted

◼   ► to clarify I think you know I trust me

◼   ► I'm not like you just lost seven

◼   ► messages no no I understand

◼   ► these are messages that require a

◼   ► response yep they're all they're the

◼   ► most important emails the most important

◼   ► over a period of time which is not

◼   ► linear right so when they are gone they

◼   ► they're just gone mm-hmm right like

◼   ► that's it now

◼   ► and I had to reconstruct them from

◼   ► memory as to what was what I thought was

◼   ► in my inbox so this is one of those this

◼   ► is the worst kind of for me like data

◼   ► loss type problem yeah when you know

◼   ► something's gone but you don't know what

◼   ► it was yeah I 100% agree that is

◼   ► definitely the worst kind of data loss

◼   ► problem the that's like a known unknown

◼   ► like you know for sure there were seven

◼   ► to ten exactly how many did I get all of

◼   ► them did I forget one now now you just

◼   ► live in a cloud of uncertainty and and

◼   ► also that is the kind of thing that that

◼   ► for me when an app does that kind of

◼   ► thing you suddenly feel like I can't

◼   ► trust you to do any yeah I don't trust

◼   ► it anymore

◼   ► it doesn't matter if it's been working

◼   ► perfectly for a year that kind of error

◼   ► is the like nope I'm gone hey I need to

◼   ► just stay like I am on the beta of a

◼   ► male right look I am on a beta version

◼   ► but some of the problems that it has

◼   ► basically all of the problems that it

◼   ► has still exists in the stable version

◼   ► maybe if I was on a regular version it

◼   ► wouldn't work I'd ever archived

◼   ► everything but honestly that was just

◼   ► the straw that broke the camel's back

◼   ► right like I was already getting more

◼   ► and more frustrated with it and the

◼   ► reason I've never switched from airmail

◼   ► is because I have never found found any

◼   ► email application that works for me as

◼   ► good as that one does from like how my

◼   ► system works so I've been trying to

◼   ► think like what do I need from an email

◼   ► application so I have a few things I

◼   ► want to list right I need a unified

◼   ► inbox for multiple services not just

◼   ► Gmail it has to have great iOS apps

◼   ► which include things like drag and drop

◼   ► on the iPad or even split view there's

◼   ► an app called Edison mail that I was

◼   ► thought was really nice but they broke

◼   ► something and now it won't do split view

◼   ► and they're not 100% sure when that's

◼   ► coming back to the application what that

◼   ► means I can't use it because now I don't

◼   ► trust them either right yeah but I would

◼   ► be like Oh Mike you can live without

◼   ► drag and drop if it split view forget it

◼   ► yeah drag and drop I can live without

◼   ► even though it's like it's really

◼   ► important to me if like if it was the

◼   ► only feature that an app didn't have I

◼   ► would get used to it but I can't have an

◼   ► email application that doesn't work and

◼   ► split on my iPad because that's how I

◼   ► use email application

◼   ► email application has to be next to

◼   ► Safari otherwise it's 25% as useful

◼   ► ideally it would have a Mac app but if

◼   ► it didn't it would play nicely with

◼   ► other applications like I don't want an

◼   ► email after that like takes all of my

◼   ► email and does something to it right

◼   ► like I don't want that asking for the

◼   ► mac app has already set the bar quite

◼   ► high mm-hmm as long as it plays nicely

◼   ► with a male or male on the Mac I'm fine

◼   ► with that

◼   ► right like that will do for me yeah and

◼   ► by play nicely you mean it it's not

◼   ► making special custom folders exact

◼   ► whatever it does but yeah I I agree at

◼   ► some point I did try a couple email

◼   ► clients that did that kind of thing and

◼   ► I'm immediately like no no no no you

◼   ► don't mess with the folder structure of

◼   ► my email like I don't care how good of

◼   ► an app you are like you're gonna you're

◼   ► gonna use straight-up IMAP with my

◼   ► folders and you're gonna like it like

◼   ► that that's what's gonna happen email

◼   ► app no none of these special folders and

◼   ► moving things around because that also

◼   ► feels like it's like the Evernote

◼   ► problem like how do I ever get out of

◼   ► this system right like I'm gonna need to

◼   ► move at some point so yeah that's a

◼   ► total deal-breaker yep so we'll say I do

◼   ► use sandbox right now which does some of

◼   ► this stuff we're like filtering into

◼   ► folders but sandbox can in theory work

◼   ► of any applications what it's doing is

◼   ► applying Gmail labels to things right so

◼   ► I like that it works for me but that

◼   ► using sandbox has introduced enough a

◼   ► requirement for an email application

◼   ► that there has to be quick and easy

◼   ► access to labels or folders however it

◼   ► calls them and in a sidebar which is

◼   ► customizable so I've used a bunch of

◼   ► apps which shows me every folder every

◼   ► label that's no good because I only ever

◼   ► want to see two of them I don't need

◼   ► rest and so there are some apps that

◼   ► will do this some that won't any push

◼   ► notifications and a big one for me is a

◼   ► clear business model if I am gonna start

◼   ► using an email application I want to be

◼   ► confident it's gonna be around next week

◼   ► and if there is no I don't care what the

◼   ► business model is to a point I just need

◼   ► to be able to trace where the money's

◼   ► coming from if I can't do that I don't

◼   ► want to use it I don't you just want it

◼   ► to be free though mic isn't free great

◼   ► no I I mean I don't care I mean so like

◼   ► I will pay I have no problem paying I'll

◼   ► pay a subscription I have no problem

◼   ► paying

◼   ► and I don't care if it's free if it

◼   ► makes sense right so like Microsoft

◼   ► Outlook I know why that's free mmm oh

◼   ► that's a good comparison yeah that's

◼   ► that's a really good thing that is a

◼   ► free app that I could feel good about

◼   ► too with most free apps I feel like oh

◼   ► this is garbage because what they want

◼   ► me to do is become an office 365

◼   ► customer like that's the business model

◼   ► right get me into the Microsoft

◼   ► ecosystem like I'm fine with that

◼   ► or like Gmail on fire Gmail being free

◼   ► like I'm good with it as long as there's

◼   ► a reason for it if it's just like hey

◼   ► we're a start-up in our email apps free

◼   ► it's like yeah but where's the money

◼   ► because businesses need that and so you

◼   ► know and there are things right that I'm

◼   ► willing to accept so like Gmail being

◼   ► free I know it's because they use it to

◼   ► serve ads to me and I'm fine with that

◼   ► so I just something you know I'm I need

◼   ► to know where the money's coming from so

◼   ► I'm out in the email app woodenness once

◼   ► again nothing is making me happy right

◼   ► now to move away from email but I also

◼   ► don't want to be on air mail so I don't

◼   ► know expect to hear more from me about

◼   ► this but I'm out in the wilderness and

◼   ► everyone's gonna have suggestions and I

◼   ► appreciate them like if you think you

◼   ► have an app that conserves can give me

◼   ► what I'm looking for like I want to know

◼   ► in the reddit but my cursory searching

◼   ► has told me that nothing nothing exists

◼   ► I assume that Gmail is free because the

◼   ► business model is actually there's an AI

◼   ► that is slowly improving itself and it

◼   ► just needs access to more and more data

◼   ► yes that's what the actual business

◼   ► model it's it's like oh the computer

◼   ► sent it and it wants to know everything

◼   ► about humans that's why Gmail is free as

◼   ► a business model you know this clear are

◼   ► you sending AI looking to take over the

◼   ► world that's good at least I know what

◼   ► you're doing not some flock by night

◼   ► startup I can accept it right like the

◼   ► AI needs it needs its brain juice you

◼   ► know anyway it's gonna get it I suppose

◼   ► that's a long list Mike I wish you I

◼   ► wish you the best of luck with this but

◼   ► all I can ever think when I look at

◼   ► lists like this is just this fact of

◼   ► life that with anything if you're trying

◼   ► to make a decision or you're trying to

◼   ► find something do you have one

◼   ► requirement okay

◼   ► you're probably going to be pretty happy

◼   ► do you have two requirements you can

◼   ► probably find something to with two

◼   ► requirements that's too like a market

◼   ► the instant you get to three or more

◼   ► requirements I'm astounded about the

◼   ► like the nonlinear descent of options

◼   ► that if you're looking for something

◼   ► that has three or four things it's like

◼   ► your options decrease to nothing almost

◼   ► immediately yeah so I'm looking at this

◼   ► I'm looking at Mike has six bullet

◼   ► points it's like no the universe is not

◼   ► large enough that anywhere has sentient

◼   ► life created an app that would meet all

◼   ► of these requirements for you like I

◼   ► think I think that's the situation I'm

◼   ► willing to bend some of these I don't

◼   ► know which ones right I think it depends

◼   ► on what the application can do for me

◼   ► because there are always changes I can

◼   ► make to my system like my requirements

◼   ► right now are built upon what I've

◼   ► learned in using airmail for multiple

◼   ► years right so honestly the application

◼   ► that does the most of these is email and

◼   ► I am aware of that

◼   ► but the plan is to try and move away

◼   ► from airmail so I will make compromise

◼   ► but I don't know what those compromises

◼   ► will be yet right right right

◼   ► okay because I need to find an

◼   ► application where I'm like okay I like

◼   ► this app it doesn't do this one thing

◼   ► but I'm willing to look past that now

◼   ► Edison was the closest that kind of did

◼   ► a lot of it but it's failing point might

◼   ► be the most important which is has to

◼   ► feel like a really good iPad app because

◼   ► that's where I'm doing the vast majority

◼   ► of my email so you know maybe I'll look

◼   ► at it again but I'm not so sure like a

◼   ► good app but if you do something to your

◼   ► application that breaks split view and

◼   ► you're not sure how long it's gonna take

◼   ► to fix it but you a warning for me right

◼   ► like it will this happen again so I'm

◼   ► out in the wilderness that's where I

◼   ► feel like I'm at right now like just

◼   ► emails

◼   ► there's envelopes and paper planes all

◼   ► around my iPad right and I just have two

◼   ► rows of icons that are paper planes or

◼   ► envelopes email is neither of those

◼   ► things

◼   ► there is no paper involved in email

◼   ► but the paper this is like the icon of

◼   ► the paper plane has just so become an

◼   ► email to me I'm like what do you mean

◼   ► the paper plane is an email obviously

◼   ► that's email you send it off with a

◼   ► little with a little cute animation

◼   ► where it swirls over as it goes like

◼   ► this is how like we end up with a floppy

◼   ► disk icon of save yeah of course right

◼   ► and that we're in this world now where

◼   ► people don't actually send letters

◼   ► anymore they send emails that's how

◼   ► you'd communicate with each other but

◼   ► now emails is some email is somehow

◼   ► synonymous for paper from it from a

◼   ► design perspective right it doesn't make

◼   ► any sense

◼   ► so like I wonder the thing that replaces

◼   ► email like what will its icon be right

◼   ► like what will the eventual icon for

◼   ► email be and then we're just gonna keep

◼   ► going down that roof forever but as I

◼   ► was thinking a lot about email it

◼   ► brought me back to something that you

◼   ► had mentioned last episode that you were

◼   ► gonna try and do something about your

◼   ► email backlog and you'd mentioned you

◼   ► hadn't opened email for months so my

◼   ► thought was kind of like is it even

◼   ► worth it like how do you go through that

◼   ► like is it even worth going through it

◼   ► or surely all of the questions asked

◼   ► have been answered by the fact that you

◼   ► never replied so like isn't it worth

◼   ► just like command a and archive this

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◼   ► to let you know that this is not a

◼   ► replacement if your periodic fall eye

◼   ► health exam as a listener of this show

◼   ► you can get $30 off your contact lenses

◼   ► just go to simple contacts calm slash

◼   ► cortex or enter cortex at checkout that

◼   ► is simple contacts calm slash contacts

◼   ► or use the code cortex at checkout for

◼   ► $30 off our thanks to simple contacts

◼   ► for their support of this show okay I

◼   ► got a lot I got a lot of comments from

◼   ► the last show people like hey dude have

◼   ► you heard of email bankruptcy mmhmm yeah

◼   ► I've heard of email bankruptcy I think

◼   ► maybe for some people that can work but

◼   ► that that would not work for me I will

◼   ► say personally I think email bankruptcy

◼   ► is a terrible idea and basically every

◼   ► situation I just don't think that's the

◼   ► right way I don't know what the right

◼   ► way is to deal with 20,000 emails but I

◼   ► think it's it's it's not good because I

◼   ► think what feel like if you've done that

◼   ► once you'll be doing it forever yeah I

◼   ► don't know like I can see situations

◼   ► where it makes sense like I think of I

◼   ► mentioned before but like when I used to

◼   ► be a teacher and I'd you know be away

◼   ► for being sick or something and come

◼   ► back and they were just like thousands

◼   ► of emails in my inbox and and that to me

◼   ► was like hey you're all all of this is

◼   ► going away and it struck me as I think

◼   ► the optimal case for email bankruptcy

◼   ► which is important things will come back

◼   ► and that was my experience that like in

◼   ► a working environment email bankruptcy

◼   ► is many ways much easier to do yeah I

◼   ► mean I used to do an element of this at

◼   ► the bank but not all of it though and

◼   ► like and I would look at it right yeah I

◼   ► don't think that it's a totally useless

◼   ► idea I just I feel like I don't know

◼   ► maybe you need to be as I was a very

◼   ► strategic slacker

◼   ► if you're going to properly implement

◼   ► the email Bank like you need to be at

◼   ► just the right position and you need to

◼   ► be able to have the expectation that

◼   ► other people will put in the effort to

◼   ► reach you about whatever it is that you

◼   ► need but so the reason that I'm not

◼   ► doing it now is a couple of folds

◼   ► [Music]

◼   ► one of one of the things is I know that

◼   ► I will just never sleep well at night if

◼   ► I just archive a year's worth of emails

◼   ► and never look at them I will not get

◼   ► the feeling that I want to get which is

◼   ► I have successfully dealt with this

◼   ► thing that I've avoided for a really

◼   ► long time because if I just archive it I

◼   ► will forever wonder about like is the

◼   ► taxman gonna show up at my door with the

◼   ► policeman because I forgot to fill out

◼   ► some form that some accountants sent to

◼   ► me ages ago right or like is there just

◼   ► something important in there that I

◼   ► missed like I just I would not get the

◼   ► sense of relief yeah cuz a lot of those

◼   ► things that are super risky those people

◼   ► won't care enough to contact you again

◼   ► like it's on you that's exactly it right

◼   ► and this is again the difference about

◼   ► like the school scenario where email

◼   ► bankruptcy is possible is being a

◼   ► strategic slacker there it's like ah

◼   ► whatever most of this stuff is not

◼   ► really my problem like I know the nature

◼   ► of this work is all of this is somebody

◼   ► else's problem and they'll they'll

◼   ► contact me again I reminded of this

◼   ► every time the accountant that I pay

◼   ► every single month to do all of my tax

◼   ► stuff because I can't do it on my own

◼   ► when they send me an email and say can

◼   ► you confirm this is alright before we

◼   ► submit it and I think to myself why are

◼   ► we playing this game you know I don't

◼   ► know this right like you sending me this

◼   ► to be submitted for the taxman what is

◼   ► the point in me looking at it right this

◼   ► is what I'm reminded of this stuff that

◼   ► drives me I hate that so much it's like

◼   ► I do it on my own if I knew what this

◼   ► was yeah I completely agree that that

◼   ► always strikes me as as fraud and

◼   ► especially in my situation where it's

◼   ► like there's hundreds of pages going to

◼   ► two different countries and several

◼   ► different like legal structure is that

◼   ► it's just so complicated like yeah

◼   ► because also with three different

◼   ► citizenships like it's crazy

◼   ► and I always feel the same thing like

◼   ► like my accountants arranged a signing

◼   ► day where I have come in and there is

◼   ► just a table full of stacks of paper and

◼   ► they're like well you have to sign all

◼   ► of that

◼   ► right yeah and you have to agree we did

◼   ► it correctly

◼   ► yeah and and we play the game where

◼   ► they're like do you want some time to

◼   ► read these 300 pages go put a coffee on

◼   ► it's time yeah and they're like oh we

◼   ► sent this to you in PDF form yesterday

◼   ► and you agree that all of this is

◼   ► correct is like dude I always feel the

◼   ► same thing like I would never hire you

◼   ► if I could just do this like I would be

◼   ► doing this but thank you a lot of money

◼   ► yeah it's it's a it's always it is

◼   ► always a strange

◼   ► it's crazy making but there is that

◼   ► balance of like who needs who more in

◼   ► the email exchange and the other thing

◼   ► that's that's different here is I think

◼   ► the nature of being self-employed is

◼   ► that you you want to make sure you've at

◼   ► least reviewed all of the messages even

◼   ► if it's something from like six months

◼   ► ago there is a way in which I wouldn't

◼   ► feel good about declaring email

◼   ► bankruptcy being self-employed without

◼   ► having looked through those things and

◼   ► then the other thing which is not really

◼   ► it's not really broadly applicable but I

◼   ► just do sort of want to say so people

◼   ► understand the situation is that like

◼   ► when you're a person in the public view

◼   ► sometimes you get sent interesting

◼   ► emails that are like like the kind of

◼   ► thing that will happen to some someone

◼   ► will say like oh hey I listen to the

◼   ► show and I work at interesting place X

◼   ► next time you're in City Y if you ever

◼   ► want to see the behind the scenes like

◼   ► let me know and and that's the kind of

◼   ► thing where if someone sent that email

◼   ► six months ago it doesn't exactly demand

◼   ► a reply and it's a useful thing to kind

◼   ► of archive for future reference like oh

◼   ► when I'm in place why someone sent me an

◼   ► email about this thing and maybe it's

◼   ► cool to do right or where people just

◼   ► contact you because they're like oh hey

◼   ► I'm interesting person Z and I like your

◼   ► work if you're ever in City maybe we

◼   ► meet up for coffee that's also part of

◼   ► the like why am I going through

◼   ► this because I think of emails like that

◼   ► as like infrequent and if not and not

◼   ► even always accessible but like

◼   ► infrequent little gems and I do do my

◼   ► best to try to keep a record of all of

◼   ► those kind of things so that when I'm in

◼   ► a place I can try to search and be like

◼   ► oh has anyone in this locale ever

◼   ► contacted me about whatever and so

◼   ► that's that's also why I'm not gonna

◼   ► declare email bankruptcy because almost

◼   ► certainly there are messages like that

◼   ► that don't require a reply but are just

◼   ► like open doors in the future so it's

◼   ► it's the combination of all of these

◼   ► things like worrying about extreme

◼   ► negative downsides where the person

◼   ► sending a message doesn't really care

◼   ► about me following up like eventually

◼   ► it'll just be a big problem and then

◼   ► also like these very rare upsides mm-hmm

◼   ► so so that's why I am very slowly

◼   ► working my way through this and yeah I'm

◼   ► going going through email I actually

◼   ► only just started this morning a little

◼   ► bit of trying to go through the email

◼   ► opened up the old email and thought let

◼   ► me do this let me start digging how many

◼   ► are in there is not as terrible as

◼   ► people are probably thinking I have in I

◼   ► have in like the high hundreds of emails

◼   ► to go through it's not thousands of

◼   ► messages I how is it only that many I

◼   ► mean I'm a little bit confused about

◼   ► that because I'm assuming that you also

◼   ► just get a lot of just like people

◼   ► contacting you for things right like

◼   ► viewers and stuff like that one of the

◼   ► things that is great is that years ago I

◼   ► took down my public contact email off of

◼   ► the web and uh I don't think I've ever

◼   ► mentioned it but I've been really

◼   ► pleased that over the years there's been

◼   ► like a half-life of random people

◼   ► sending messages to that address that

◼   ► has gone down because they come to you

◼   ► enough of places right and don't Twitter

◼   ► and on Reddit and things like that I

◼   ► guess instead where you welcome it and

◼   ► engage and want to want it to be I think

◼   ► that is partly the factor like um

◼   ► reasonably active on Twitter and fairly

◼   ► active on Reddit especially when shows

◼   ► or videos go up so people know that they

◼   ► can contact me there

◼   ► I was just like I just met to say I

◼   ► think which is like oh I am I'm very

◼   ► likely to see messages on reddit but

◼   ► that I mistook you like do I want to say

◼   ► that out loud because then people will

◼   ► try to contact me I read like I don't

◼   ► know whatever but like that is the case

◼   ► that like people send me a lot of

◼   ► messages through reddit and it's

◼   ► actually not a bad medium because I

◼   ► often don't feel any real obligation to

◼   ► reply and still things are sometimes

◼   ► interesting that come through there so I

◼   ► think there is a side effect of like

◼   ► accessibility in other areas plus like

◼   ► the Internet and people kind of

◼   ► forgetting what my actual email address

◼   ► is or just like not bothering to send

◼   ► stuff through there so over the years

◼   ► the the amount of messages that I would

◼   ► get via email from people who just

◼   ► listen to the podcast or watch the

◼   ► videos has dramatically decreased in

◼   ► this like half life kind of way which is

◼   ► quite frankly fantastic it's really

◼   ► great and then the other main factors

◼   ► are the things that we talked about in

◼   ► earlier show is just that I can much to

◼   ► my astonishment slack has absorbed I

◼   ► mean literally thousands of messages and

◼   ► communications that would have been

◼   ► emails before like it's it's just

◼   ► uncountable how many emails slack has

◼   ► avoided

◼   ► so the real important communication

◼   ► happens through slack

◼   ► and then the other the other bit of a

◼   ► contributing factor is I do feel kind of

◼   ► bad about but like people who need to

◼   ► reach me for something important I have

◼   ► learned over the years don't contact me

◼   ► directly

◼   ► they just contact my assistant directly

◼   ► and they know that she will get a reply

◼   ► back to them a million times faster than

◼   ► if they try to contact me directly and

◼   ► no small part often because she can just

◼   ► get the answer or like she knows what

◼   ► the procedure is

◼   ► and so like there are a lot of messages

◼   ► that go to her that I don't even see so

◼   ► right that's the only reason why my my

◼   ► situation of having not looked at email

◼   ► hardly at all last year has not resulted

◼   ► in like 20,000 messages it's resulted in

◼   ► like a big

◼   ► number and there is a thing that like

◼   ► the messages that are left there are are

◼   ► all little bits looking at things this

◼   ► morning like idiosyncratic or difficult

◼   ► to deal with so they're not easy

◼   ► messages it's not it's not like a crazy

◼   ► pile that's going to take me an infinity

◼   ► of time to dig through it's it's just

◼   ► like a bunch of messages that I will

◼   ► hopefully clear eventually and that I do

◼   ► want to clear eventually because I know

◼   ► that there is some stuff in there that I

◼   ► wouldn't want to miss and I also want to

◼   ► be able to sleep well at night it's the

◼   ► plan though that you will continue to

◼   ► look at your email post the point of

◼   ► putting it all into order again yeah I

◼   ► think I think what will happen or what I

◼   ► would like to happen for the year of

◼   ► order is that I figure out where in my

◼   ► schedule I should put a clearing of the

◼   ► email and the problem is like as as time

◼   ► has gone on I have really found this

◼   ► interesting thing with my brain that has

◼   ► changed where my brain just really hates

◼   ► and is repelled by what I think of as

◼   ► administrative work in a way that it

◼   ► didn't used to be like I used to be much

◼   ► better at dealing with administrative

◼   ► work and I have definitely gotten way

◼   ► worse at that over the years I mean I my

◼   ► expectation would be it's because you

◼   ► have an assistant who handles a lot of

◼   ► that stuff for you now exactly like that

◼   ► like know no doubt about it that's one

◼   ► of the main reasons is that it's like oh

◼   ► there's a ton of the stuff that I don't

◼   ► have to do and then it then suddenly it

◼   ► switches to like oh I have to do this

◼   ► administrative tasks like oh that's

◼   ► terrible like how annoying so I have

◼   ► definitely gotten way worse at that but

◼   ► I need to as part of the year of order

◼   ► kind of sit down and figure out when is

◼   ► it that I'm going to clear clear through

◼   ► my email and it doesn't need to be

◼   ► unlike a very frequent basis obviously

◼   ► because I was able to get away with like

◼   ► barely looking at it last year but I

◼   ► need to do this so that I don't have the

◼   ► nagging feeling in the back of my head

◼   ► of like oh god is there something in

◼   ► email that I need to deal with like that

◼   ► that's the main reason why I want to do

◼   ► it but I am very much aware that the

◼   ► email feels a bit now

◼   ► like the physical mail that comes to my

◼   ► house where it's like oh this is a thing

◼   ► that I just I have to deal with yeah but

◼   ► it is in no way my primary method of

◼   ► communication or do I feel like it's

◼   ► it's a useful thing like email has

◼   ► really become a kind of janitorial task

◼   ► for me over time in a way that I find I

◼   ► find interesting as opposed to being

◼   ► what it used to be which is like a much

◼   ► more primary communication method well I

◼   ► wish you luck in finding that out Mike

◼   ► mmm-hmm I think I think of the two of us

◼   ► one of us is going to have an easier

◼   ► time with his future of email yeah I

◼   ► don't I don't think it's gonna be you in

◼   ► a way I'll let you know when I get to

◼   ► the bottom of my email and we'll see if

◼   ► you found an app before then ready set

◼   ► go

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◼   ► a plane seems to somehow suck all of the

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◼   ► I'm getting stuff ready but when I get

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◼   ► AFM so it's the cortex book-club time

◼   ► and we go so quite triggers anybody need

◼   ► to get out of the way we're gonna talk

◼   ► about triggers a lot and there's

◼   ► multiple meanings for the word triggers

◼   ► but triggers are a specific thing which

◼   ► are in this book which don't really have

◼   ► any meaning on the other whatever

◼   ► meanings of trigger but like this is

◼   ► kind of where we are really isn't even

◼   ► about triggers very much like I find

◼   ► like I find the title very funny in a

◼   ► whole bunch of ways and one of which is

◼   ► like it's like they picked a word that

◼   ► actually mentioned a ton in the book

◼   ► triggers are one part of many more parts

◼   ► to the systems and ideas that Goldsmith

◼   ► is trying to put across yeah so I don't

◼   ► know why they chose triggers like

◼   ► triggers are a big part of it but like

◼   ► the daily questions and the questions

◼   ► that he talks about active questioning

◼   ► is also as important it's very peculiar

◼   ► there's a whole bunch of other things

◼   ► and I'm absolutely convinced there was

◼   ► just a meeting at the publishers

◼   ► somewhere where they were trying to they

◼   ► were just trying to think of what the

◼   ► title should be and just pick it and

◼   ► like let's go for a thing that's a

◼   ► single word

◼   ► you know the book is published a few

◼   ► years ago before the word became

◼   ► slightly ridiculous and I think like oh

◼   ► that's a good word let's go with that

◼   ► and like oh no years later

◼   ► it makes readers snicker but it was just

◼   ► I'm sure that's what happened they were

◼   ► just tryin to pick a bold word to be the

◼   ► title of the book and yeah I don't I

◼   ► don't think it's a title that really

◼   ► suits the book very well and it's kind

◼   ► of funny you want to hear my kind of

◼   ► overall meta comments about this book I

◼   ► died

◼   ► yeah I am I'm interested to know your

◼   ► general impression

◼   ► general impression

◼   ► of this book so I like that it wasn't

◼   ► too long six hours which is you know for

◼   ► a business book that is short

◼   ► yeah that a rapid-fire this was in part

◼   ► because for whatever reason they decided

◼   ► to not fill this book with unnecessary

◼   ► lists mmm-hmm there's not a lot of that

◼   ► in this book and that was a nice break

◼   ► to not have them list 25,000 things for

◼   ► every one thing and every time that

◼   ► there was a list I felt like that he was

◼   ► going somewhere with it

◼   ► right and he's actually only doing it to

◼   ► add context as opposed to filling pages

◼   ► it was read by the author which is

◼   ► always a concern for me but I think he

◼   ► did a pretty good job I think just think

◼   ► I didn't realize it was read by the

◼   ► author yeah and that's a red flag but

◼   ► like this guy did he actually did a good

◼   ► job it felt pretty genuine and he was

◼   ► actually pretty good at it and he didn't

◼   ► have any really peculiar ticks or

◼   ► anything that sometimes many people do

◼   ► right but that's why there are

◼   ► professional audio book readers I like

◼   ► that it was modern actually because this

◼   ► is the first business like advisee focus

◼   ► book that has clearly been written in

◼   ► the modern era because he very

◼   ► frequently mentions like Facebook and

◼   ► Twitter and apps and like it's gonna

◼   ► date this book horrific Lee but I liked

◼   ► that it was modern because I felt like

◼   ► these ideas have come at a time which is

◼   ► now as opposed to these ideas will come

◼   ► to 20 years ago and now they're just

◼   ► trying to make sure that they still

◼   ► apply yeah I am so used to these books

◼   ► being one of two things old or had a

◼   ► pose written by someone who feels really

◼   ► old yeah right like someone who has a

◼   ► mind that feels old and it was almost

◼   ► surprising every time there's a mention

◼   ► of like oh that's a book from a few

◼   ► years ago this guy read like oh all

◼   ► right that was a modern thing or talking

◼   ► about apps and things like that it's

◼   ► it's almost surprised I made it

◼   ► he made her there's an app for that joke

◼   ► at one point which I thought was yeah

◼   ► alright like this isn't a very good joke

◼   ► but I appreciate it anyway it was it was

◼   ► good in that sense right and I will say

◼   ► actually and I liked this book I

◼   ► actually liked it quite a lot

◼   ► I was not annoyed at this book like I

◼   ► usually am at these books so I think for

◼   ► that reason that you were right to

◼   ► recommend this one because it didn't

◼   ► drive me up the wall so that was good

◼   ► there was one there is one thing that

◼   ► was really really funny to me is like

◼   ► how very proud he is of his airmiles

◼   ► there's like a whole section up on that

◼   ► where he keeps talking about his air

◼   ► miles right like air miles come up a

◼   ► bunch then like he just throws in at one

◼   ► point that he has the American Airlines

◼   ► like super mega amazing club thing like

◼   ► in that George Clooney movie which he

◼   ► even references the George Clooney movie

◼   ► I like to explain it right he builds it

◼   ► into a story about talking to people in

◼   ► service industries and seeing how they

◼   ► react and if they're engaged or not

◼   ► but like it's all based around he's

◼   ► super special airmiles thing and it was

◼   ► it was really funny to me but yeah I

◼   ► thought it was good I thought it was

◼   ► good I have some quite I want to dive

◼   ► into some of like the the theories that

◼   ► I put forward in the book but I had a

◼   ► couple of questions for you

◼   ► mm-hmm I was wondering like why

◼   ► specifically you've recommended this

◼   ► book for me like what parts in this book

◼   ► did you think would be good for me my

◼   ► current situation and what did you learn

◼   ► from it as well I assume they're pretty

◼   ► similar things but I'm keen to

◼   ► understand that well I wanted to get

◼   ► your overall impressions first because I

◼   ► felt after the last recording that I had

◼   ► suddenly put myself on the hook a little

◼   ► bit and I feel like I have put myself on

◼   ► the hook a little bit with the listeners

◼   ► because when we've done most of these

◼   ► book clubs in the past it's very much a

◼   ► hey we're gonna read a book that's

◼   ► probably intolerable yeah you took a

◼   ► risk right that's a real easy thing to

◼   ► say right because you save most people

◼   ► from reading it and if someone reads it

◼   ► and it is intolerable like seven Habits

◼   ► in fact to people it's like well great

◼   ► warning right like it's my own dumb

◼   ► fault for reading this this crazy book

◼   ► and if the reader reads the book and

◼   ► they do like it well then they can just

◼   ► think oh he's wrong but I didn't waste

◼   ► my time like I like this book I got

◼   ► something out of it and I was just I've

◼   ► suddenly felt very aware of like oh I

◼   ► actually recommended the book and now I

◼   ► feel like oh god I'm on the hook right

◼   ► if the readers don't like it and if Mike

◼   ► doesn't like it recommended to me at a

◼   ► time when I really could do if not using

◼   ► six hours on something I think you heard

◼   ► me in the show I was trying to back off

◼   ► because I know like how Mike's really

◼   ► busy all right and somehow I felt like

◼   ► we got sucked into this vortex of I'm

◼   ► now going to steal six hours of your

◼   ► life away with this audiobook so yes I

◼   ► felt I felt very on the hook

◼   ► this time so I I'm I'm not gonna lie I

◼   ► am more than a bit relieved that you

◼   ► didn't you didn't start with a fiery

◼   ► tirade about how much you hated this

◼   ► book and how it was not worth your time

◼   ► and how you didn't you didn't need this

◼   ► nonsense right now in your life so I'm

◼   ► I'm I'm feeling quite relieved I will

◼   ► say with the exception of creativity Inc

◼   ► which is not really a business book

◼   ► right if the books that we've done it

◼   ► had some ideas in it but it was mostly a

◼   ► biography I feel like it's an outlier

◼   ► yeah I would say that this is the best

◼   ► one just from an entertainment

◼   ► perspective and from a lessons

◼   ► perspective I think it had the clearest

◼   ► ideas that were in a lot of ways new to

◼   ► me where a lot of these books feel like

◼   ► that they're kind of just telling you

◼   ► something you already know but giving

◼   ► you a different way of thinking about it

◼   ► mmm-hmm I thought this one was really

◼   ► smart and I liked a lot so that's why I

◼   ► felt like I could recommend it at the

◼   ► end of the last show is you know that

◼   ► this one was recommended to me by

◼   ► someone who said oh yeah this is this is

◼   ► pretty good as these things go and I

◼   ► really think that if someone's generally

◼   ► thinking about ideas about how to be

◼   ► productive or how to improve their

◼   ► situation in life I think this is a

◼   ► pretty good recommendation because it's

◼   ► partly like what I was joking about

◼   ► before that the title

◼   ► kind of makes no sense because the book

◼   ► talks about so much I feel like there

◼   ► it's relatively short but it also covers

◼   ► a lot of ground and that almost

◼   ► certainly there are going to be very

◼   ► different things in here that will

◼   ► resonate with people at different stages

◼   ► or or needing something different in

◼   ► their life and so part of the reason why

◼   ► I mentioned it to you was because we

◼   ► were talking about the journaling last

◼   ► time and I was thinking about how oh

◼   ► yeah there was this whole section that's

◼   ► like it's not exactly journaling but

◼   ► it's very journaling adjacent and that's

◼   ► the part that has had stuck with me and

◼   ► kind of made me want to read the book

◼   ► again but I also think for for someone

◼   ► who has read fewer of these books or

◼   ► like maybe someone who is more in the

◼   ► stage of his like trying to become a

◼   ► more effective or productive person I

◼   ► feel like the the first part of this

◼   ► book has a lot of great stuff in it as

◼   ► well of like here's a way of thinking

◼   ► about stuff you might just might not

◼   ► have thought about before and that

◼   ► that's the stuff that it'll be no

◼   ► surprise to listeners of the show that I

◼   ► really love like trying to talk to you

◼   ► and convince the reader like hey you're

◼   ► less in control of your choices than you

◼   ► may think you are but there's also a lot

◼   ► that you can do to try to increase your

◼   ► autonomy or to make better decisions in

◼   ► different circumstances and I think

◼   ► that's a it's a good thing for people to

◼   ► hear I feel like he does a pretty good

◼   ► job talking through that idea in a bunch

◼   ► of different ways and then there's

◼   ► there's just a lot of other ideas in the

◼   ► book which I think are good even if

◼   ► they're not applicable so I feel like in

◼   ► the middle third there's a bunch of

◼   ► stuff about like working with employees

◼   ► which I sort of skimmed over the first

◼   ► time and skimmed over again the second

◼   ► time but but this is but this is the

◼   ► same thing where it's like at that

◼   ► section is not really for me it's not

◼   ► super relevant for me and it doesn't

◼   ► matter and it also doesn't feel like I'm

◼   ► slogging through 200 pages of management

◼   ► theory that that's that section included

◼   ► the airmiles thing yeah okay that's so

◼   ► that's why I didn't didn't register in

◼   ► my wine because it's about employee

◼   ► engagement right and and even even there

◼   ► it's just like oh okay this is not for

◼   ► me but

◼   ► I can still see he has some interesting

◼   ► ideas about like here's four different

◼   ► ways to think about how your employees

◼   ► may respond to your feedback and from

◼   ► talking with other people who actually

◼   ► work in big like that seems to be a

◼   ► useful section if you're in the right

◼   ► situation but I can just blow past this

◼   ► and it doesn't matter so I just felt

◼   ► like there's a lot in it I think most of

◼   ► it's good and I really deeply

◼   ► appreciated like you said that it is not

◼   ► bogged down in a lot of the usual

◼   ► business book craziness like I don't

◼   ► think I have a single note about crazy

◼   ► stuff one of the things that many

◼   ► business books do is to use examples of

◼   ► people which we talk about all the time

◼   ► because they sound so ridiculous and

◼   ► this book uses examples heavily but I

◼   ► believe them because two reasons one

◼   ► they feel like real people and the other

◼   ► sometimes they are real identifiable

◼   ► people that he's talking about like he

◼   ► has a whole section talking about Alan

◼   ► Mulally the ex CEO of Ford right so like

◼   ► it's legit the guy actually does do

◼   ► things and help with like really

◼   ► important executives and so I if he's

◼   ► gonna tell one story that I can see is

◼   ► true that I'm willing to believe the

◼   ► rest as well and if I'd probably did

◼   ► some digging and could probably work out

◼   ► who the people are because you know he

◼   ► seems to be interesting in that way and

◼   ► like works with some interesting people

◼   ► but they're real people and that makes

◼   ► me respect the book way more if I

◼   ► believe that the person can actually do

◼   ► what they're saying they can do because

◼   ► they have a brute they have a track

◼   ► record which you can see exists if

◼   ► they've actually helped real successful

◼   ► people yeah the the examples of people

◼   ► in the book they're not Sarah's right

◼   ► stories where they're just wowed with

◼   ► how amazing the author is like an e myth

◼   ► revisited and view the author as some

◼   ► kind of savior figure who is passing on

◼   ► amazing knowledge and their entire life

◼   ► exists just to be a perfect parable of

◼   ► whatever the author wants they really do

◼   ► feel like actual people and like you

◼   ► said he has named actual people do

◼   ► you happen to look at in the beginning

◼   ► the the section where before the book

◼   ► starts but it's like people giving

◼   ► blurbs for the book have you did you

◼   ► take a look at that it's not in the

◼   ► audio book oh of course it's not in the

◼   ► audio book okay

◼   ► this book has maybe the most impressive

◼   ► list of people I have ever seen giving

◼   ► blurbs for the book okay and working

◼   ► with the author give me some give me

◼   ► some names Jim Kim 12th president of the

◼   ► World Bank it's like I've had the great

◼   ► fortune of working with Marshall for

◼   ► several years and he has helped me in so

◼   ► many ways right as like just glowing

◼   ► praise so then it's like CEO of the New

◼   ► York City Public Library System CEO of

◼   ► the Harvard Business Review just like

◼   ► there's so many I'm trying to pick up

◼   ► the ones that are more recognizable but

◼   ► they're all they're all just crazy CEO

◼   ► and Managing Partner at goldman sachs

◼   ► CEO of Rothschilds group founder and

◼   ► chairman of Getty Images CEO of del

◼   ► Monte foods incorporated managing

◼   ► partner at the Blackstone Group CEO of

◼   ► Herman Miller yeah okay asbestos not

◼   ► messing around right like I have I have

◼   ► gone through 25 percent of the thanks

◼   ► for working with me section at the

◼   ► beginning of this book okay I have never

◼   ► seen anything like it it is just crazy

◼   ► so I didn't I didn't notice that until

◼   ► after having read it but going back it

◼   ► was like holy-moly like this is no joke

◼   ► and I think it's I was astounded by the

◼   ► authors business model where his

◼   ► business model is he will work with

◼   ► these high-powered people and he will

◼   ► not get paid unless people in the

◼   ► clients life agree that he has been

◼   ► effective at implementing change two

◼   ► years after they start working together

◼   ► it's like whoa that is a man who has set

◼   ► himself up in a situation where he is

◼   ► going to figure out what is

◼   ► actually effective and what is not and

◼   ► it is just remarkable that is it's not

◼   ► even that the client gets to say oh yes

◼   ► I think he was effective it's like no no

◼   ► the clients spouse gets to determine

◼   ► whether or not he should get paid and

◼   ► that is a much higher bar it is a way

◼   ► higher bar

◼   ► so yeah the author is totally not

◼   ► messing around and I think that is why

◼   ► the examples in the book feel real they

◼   ► did they don't feel forced or imaginary

◼   ► like he's just thinking about the

◼   ► clients he's worked with and people who

◼   ► are good examples of whatever he happens

◼   ► to be talking about so let's go through

◼   ► a couple of the things that a focus on

◼   ► we weren't good for everything because

◼   ► she said like I don't think that it's

◼   ► necessarily all applicable for everyone

◼   ► and there are some parts of this book

◼   ► where like I've heard things like this

◼   ► before

◼   ► yeah the beginning section is about

◼   ► triggers and the triggers go hand in

◼   ► hand with behavioral change that's kind

◼   ► of what the book is about is like

◼   ► changing your behavior yeah and I I

◼   ► loved it like it basically starts off

◼   ► with being like look out up behavioral

◼   ► change is a really really hard thing to

◼   ► do like it's really hard to change your

◼   ► behavior as an adult I I love this as

◼   ► the start of the book and I feel like

◼   ► it's it's something that really sold me

◼   ► on it is because and I haven't

◼   ► highlighted you know his his section

◼   ► this is like literally page two is he's

◼   ► like I'm gonna tell you the truth and

◼   ► the truth is that meaningful behavioral

◼   ► change is very hard to do as it quote

◼   ► I'd go so far as to say that adult

◼   ► behavioral change is the most difficult

◼   ► thing for sentient human beings to

◼   ► accomplish I love that quote so much

◼   ► it's great and what I love about it is I

◼   ► really think it's true and he spends the

◼   ► next couple of pages kind of forcing you

◼   ► to think about it and and he's like when

◼   ► was the last time you changed some

◼   ► behavior in your life and he go he's

◼   ► kind of knocks down the things that

◼   ► people are going to mention where they

◼   ► just they just discuss something that's

◼   ► actually different in there like

◼   ► something that has happened to have

◼   ► changed but he's trying to find his case

◼   ► where like you have decided to do

◼   ► something differently and you were

◼   ► successful in maintain

◼   ► that change over a long period of time

◼   ► and it kind of makes me think of of like

◼   ► why I like to talk about the time

◼   ► tracking so much because I think he does

◼   ► do a pretty good job of making you take

◼   ► a brutal look in the mirror and see how

◼   ► horrific alee uneffective you have

◼   ► actually been at deciding to change

◼   ► something in your life and he's like and

◼   ► I think that's a great set it was like

◼   ► this is gonna be really hard what you

◼   ► need to do to change your behavior is

◼   ► simple but simple does it mean that it

◼   ► is easy and almost everybody fails at

◼   ► this almost all of the time and I just

◼   ► think that is such a refreshing start to

◼   ► a book like that because he even uses

◼   ► smoking as an example of not being

◼   ► enough because there are so many reasons

◼   ► that you might want to quit smoking that

◼   ► it's not really a behavioural change

◼   ► like you're doing it because your health

◼   ► is at risk or you're doing it but right

◼   ► people around you don't want you to do

◼   ► it anymore and so like it doesn't really

◼   ► count as changing a behavior you've just

◼   ► quit smoking Wow okay you know messing

◼   ► around there Goldsmith exactly it you're

◼   ► like don't tell me about your quitting

◼   ► smoking I'm not interested so we should

◼   ► talk about the triggers there's there's

◼   ► a couple of different things that he

◼   ► talks about with the triggers but the

◼   ► real meaty one the one that I found

◼   ► really interesting is what is referred

◼   ► to as environmental triggers so how and

◼   ► this is what really hit me your

◼   ► environment can make you react to things

◼   ► in certain ways so like for example if

◼   ► somebody speaks to you softly you will

◼   ► speak back to them softly that is an

◼   ► environmental trigger because something

◼   ► that you have no control over is making

◼   ► you react in a way that you wouldn't

◼   ► normally react if you had complete

◼   ► control of a situation so somebody being

◼   ► softly spoken will make you do that too

◼   ► and there are these types of things that

◼   ► happen in our lives constantly these

◼   ► different situations that were in

◼   ► different groups that were a part of

◼   ► that effect of the way that we react to

◼   ► certain situations and an individual

◼   ► throughout a day can go through a myriad

◼   ► of these things in what may make

◼   ► somebody appear to do something that is

◼   ► in direct direct conflict or something

◼   ► they did earlier in the day

◼   ► because they're in a different situation

◼   ► and he uses a great example of like a

◼   ► mother who is an executive right and at

◼   ► home in the morning

◼   ► getting the children ready for school

◼   ► that is your environment and in that

◼   ► environment you are top of the tree the

◼   ► kids will listen to you and you get them

◼   ► ready and you send them off but well

◼   ► you're like a mid low level executive at

◼   ► a company you don't tell everyone what

◼   ► to do anymore

◼   ► you're in an organization and you may do

◼   ► something for somebody that you wouldn't

◼   ► do at home and it's like wow like okay I

◼   ► get it

◼   ► right the environment that you're in can

◼   ► change the way that you react to certain