269: Cooled by Jellyfish
  
   
 
 
	 01:00:00
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     they're beings for harbor today but 
     
     
  
 
 
	 01:00:01
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     assuming that they are cuz this was kind 
     
     
  
 
 
	 01:00:03
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     of weirdly tied to the macro and this PR 
     
     
  
 
 
	 01:00:04
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     thing they should just make the kind of 
     
     
  
 
 
	 01:00:07
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     computer that has the most you can 
     
     
  
 
 
	 01:00:09
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     possibly have in it for this role like 
     
     
  
 
 
	 01:00:12
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     for like the Mac Pro it's a tower 
     
     
  
 
 
	 01:00:14
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     there's no limitations really on power 
     
     
  
 
 
	 01:00:17
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     consumption or price or size so give it 
     
     
  
 
 
	 01:00:22
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     the most you can get when you're making 
     
     
  
 
 
	 01:00:23
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     a laptop you want to have something 
     
     
  
 
 
	 01:00:25
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     that's portable presumably thin and 
     
     
  
 
 
	 01:00:27
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     light if you can get it there has a good 
     
     
  
 
 
	 01:00:28
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     battery life but within but other than 
     
     
  
 
 
	 01:00:30
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     that make it as versatile as possible 
     
     
  
 
 
	 01:00:33
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     this is an argument I always have with 
     
     
  
 
 
	 01:00:34
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     people who are like well you why do you 
     
     
  
 
 
	 01:00:37
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     need the SD card slot I never used mine 
     
     
  
 
 
	 01:00:39
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     so I'm glad they removed it that's these 
     
     
  
 
 
	 01:00:42
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     are versatile general purpose machines 
     
     
  
 
 
	 01:00:44
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     they should have commented as much as 
     
     
  
 
 
	 01:00:46
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     possible removing anything should not be 
     
     
  
 
 
	 01:00:49
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     considered a feature except wait that's 
     
     
  
 
 
	 01:00:52
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     the only thing that should be considered 
     
     
  
 
 
	 01:00:54
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     a feature of removing like everything 
     
     
  
 
 
	 01:00:56
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     else like these should accommodate as 
     
     
  
 
 
	 01:00:58
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     much as possible so to try to pick like 
     
     
  
 
 
	 01:01:02
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     a few certain narrow use cases or a few 
     
     
  
 
 
	 01:01:06
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     certain industries or types of quote Pro 
     
     
  
 
 
	 01:01:08
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     users which is meaningless to say like 
     
     
  
 
 
	 01:01:10
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     we're gonna optimize it or we're gonna 
     
     
  
 
 
	 01:01:12
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     design it to accommodate these things it 
     
     
  
 
 
	 01:01:15
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     makes like a like a spiky or peaky 
     
     
  
 
 
	 01:01:18
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     design instead of something that is more 
     
     
  
 
 
	 01:01:20
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     versatile that can accommodate a 
     
     
  
 
 
	 01:01:22
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     well-rounded group of things people 
     
     
  
 
 
	 01:01:24
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     might want to do with these computers 
     
     
  
 
 
	 01:01:25
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     the way to properly design computers is 
     
     
  
 
 
	 01:01:27
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     to cover as much as possible not as 
     
     
  
 
 
	 01:01:31
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     little as possible and I and this is 
     
     
  
 
 
	 01:01:34
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     that this has been a design conflict 
     
     
  
 
 
	 01:01:37
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     between me and Apple for a long time 
     
     
  
 
 
	 01:01:40
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     well for recent years especially I wish 
     
     
  
 
 
	 01:01:43
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     that the products we were getting out of 
     
     
  
 
 
	 01:01:44
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     Apple were just more general-purpose 
     
     
  
 
 
	 01:01:47
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     more versatile the 2013 Mac Pro went in 
     
     
  
 
 
	 01:01:51
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     the other direction and flopped 
     
     
  
 
 
	 01:01:53
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     miserably the 2013 Mac Pro is saying 
     
     
  
 
 
	 01:01:56
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     let's take all the different things 
     
     
  
 
 
	 01:01:57
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     people can do with the old Mac Pro 
     
     
  
 
 
	 01:01:58
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     towers so many different configurations 
     
     
  
 
 
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     possible for so many different kinds of 
     
     
  
 
 
	 01:02:02
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     uses and priorities and budgets and 
     
     
  
 
 
	 01:02:03
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     everything else and then they made this 
     
     
  
 
 
	 01:02:06
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     little trashcan thing that was optimized 
     
     
  
 
 
	 01:02:09
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     for like one use case and one type of 
     
     
  
 
 
	 01:02:12
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     customer they replace this in 
     
     
  
 
 
	 01:02:14
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     credible versatile broad-reaching 
     
     
  
 
 
	 01:02:16
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     product with a very narrow one and it 
     
     
  
 
 
	 01:02:19
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     flopped I can make many parallels to the 
     
     
  
 
 
	 01:02:23
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     laptop lineup right now I hope that they 
     
     
  
 
 
	 01:02:27
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     have learned some lessons from the 2013 
     
     
  
 
 
	 01:02:30
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     Mac Pro and from the negative reactions 
     
     
  
 
 
	 01:02:32
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     to 2016 MacBook Pro and I hope they're 
     
     
  
 
 
	 01:02:35
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     gonna start giving us more broad 
     
     
  
 
 
	 01:02:38
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     products the iMac Pro is a pretty good 
     
     
  
 
 
	 01:02:41
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     start in that direction I want to see 
     
     
  
 
 
	 01:02:43
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     more from the Mac Pro so it really 
     
     
  
 
 
	 01:02:46
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     depends on how they're using these 
     
     
  
 
 
	 01:02:47
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     people because they don't go into that 
     
     
  
 
 
	 01:02:48
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     much detail I think said I didn't tell 
     
     
  
 
 
	 01:02:50
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     you when they were formed they just like 
     
     
  
 
 
	 01:02:51
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     oh they're right down the hall and yes 
     
     
  
 
 
	 01:02:52
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     they're influencing the Mac Pro and so 
     
     
  
 
 
	 01:02:54
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     on so I can think of lots of good users 
     
     
  
 
 
	 01:02:56
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     these people this gets to the to my 
     
     
  
 
 
	 01:02:57
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     point earlier about it's apples job to 
     
     
  
 
 
	 01:03:00
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     make a good product the people they 
     
     
  
 
 
	 01:03:02
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     consult aren't making the product aren't 
     
     
  
 
 
	 01:03:05
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     dictating the product design like 
     
     
  
 
 
	 01:03:06
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     they're just one input and you have to 
     
     
  
 
 
	 01:03:08
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     know what what input do you actually 
     
     
  
 
 
	 01:03:12
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     want from these people you don't want 
     
     
  
 
 
	 01:03:14
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     them just to just go in there with a 
     
     
  
 
 
	 01:03:15
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     blank sheet of paper and say here pros 
     
     
  
 
 
	 01:03:17
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     what kind of computer would you like us 
     
     
  
 
 
	 01:03:18
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     to build and they all draw a picture of 
     
     
  
 
 
	 01:03:19
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     their home or car and you go great we'll 
     
     
  
 
 
	 01:03:20
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     build that and then you build it as 
     
     
  
 
 
	 01:03:22
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     terrible no one likes and you can't 
     
     
  
 
 
	 01:03:23
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     figure out what you did wrong like an 
     
     
  
 
 
	 01:03:25
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     apples not doing that I'm sure right 
     
     
  
 
 
	 01:03:26
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     right you but there is valuable feedback 
     
     
  
 
 
	 01:03:30
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     to be harvested from them to your point 
     
     
  
 
 
	 01:03:32
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     markup to make a general-purpose 
     
     
  
 
 
	 01:03:34
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     computer that that doesn't have doesn't 
     
     
  
 
 
	 01:03:37
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     have stupid limits right so to give to 
     
     
  
 
 
	 01:03:40
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     give some examples that might sound 
     
     
  
 
 
	 01:03:41
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     silly but I think is is hopefully 
     
     
  
 
 
	 01:03:43
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     exactly the kind of feedback they're 
     
     
  
 
 
	 01:03:45
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     getting from these people for the Video 
     
     
  
 
 
	 01:03:46
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     Editor examples I'm going to make up 
     
     
  
 
 
	 01:03:47
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     stuff by video wedding cuz I don't know 
     
     
  
 
 
	 01:03:48
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     anything about it right but say the 
     
     
  
 
 
	 01:03:50
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     video editors say that they they never 
     
     
  
 
 
	 01:03:53
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     put their computers on their desk they 
     
     
  
 
 
	 01:03:54
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     always have it like underneath there in 
     
     
  
 
 
	 01:03:56
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     like a some standard cabinet or Bay or 
     
     
  
 
 
	 01:03:58
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     something or whatever right and for it 
     
     
  
 
 
	 01:04:02
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     to be there the cords that connect from 
     
     
  
 
 
	 01:04:05
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     the monitor to the computer have to be 
     
     
  
 
 
	 01:04:07
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     some length and they could say the last 
     
     
  
 
 
	 01:04:10
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     monitor you made the cords are never 
     
     
  
 
 
	 01:04:12
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     long enough so we have to buy extenders 
     
     
  
 
 
	 01:04:14
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     and extenders are flaky or the you know 
     
     
  
 
 
	 01:04:17
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     the bus doesn't doesn't support cords of 
     
     
  
 
 
	 01:04:19
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     that length and it's kind of annoying 
     
     
  
 
 
	 01:04:20
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     and same deal with the input devices 
     
     
  
 
 
	 01:04:23
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     because of the distances if you just 
     
     
  
 
 
	 01:04:25
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     made all your cords like a foot longer 
     
     
  
 
 
	 01:04:27
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     there would be so much less frustrating 
     
     
  
 
 
	 01:04:29
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     that's valuable feedback because it's 
     
     
  
 
 
	 01:04:32
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     just saying look this is how people like 
     
     
  
 
 
	 01:04:33
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     to arrange their stuff it seems like a 
     
     
  
 
 
	 01:04:35
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     minor issue but if we don't do this if 
     
     
  
 
 
	 01:04:37
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     we make our codes like Accords the 
     
     
  
 
 
	 01:04:39
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     normal length it's gonna be annoying to 
     
     
  
 
 
	 01:04:42
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     these people in the same way the 
     
     
  
 
 
	 01:04:43
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     five-second long Final Cut Pro Windows 
     
     
  
 
 
	 01:04:44
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     it is annoying like they can get around 
     
     
  
 
 
	 01:04:46
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     it the product is not dead on arrival 
     
     
  
 
 
	 01:04:48
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     but it's a thing we wouldn't have 
     
     
  
 
 
	 01:04:51
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     thought of have we hadn't if we hadn't 
     
     
  
 
 
	 01:04:53
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     talked to real people who use them in a 
     
     
  
 
 
	 01:04:54
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     certain situation and it's a thing we 
     
     
  
 
 
	 01:04:57
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     can do it's not dictating the design of 
     
     
  
 
 
	 01:04:59
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     the computer just make the cords a 
     
     
  
 
 
	 01:05:01
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     little longer I have to think that they 
     
     
  
 
 
	 01:05:02
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     had a similar type of reason for the 
     
     
  
 
 
	 01:05:06
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     ridiculously long charger cord for the 
     
     
  
 
 
	 01:05:07
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     the Apple watch you know the core for 
     
     
  
 
 
	 01:05:11
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     that thing is like well sometimes the 
     
     
  
 
 
	 01:05:12
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     outlet is like behind the headboard of 
     
     
  
 
 
	 01:05:15
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     the bed in the middle and to reach the 
     
     
  
 
 
	 01:05:16
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     nightstand it has to be pretty darn long 
     
     
  
 
 
	 01:05:18
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     and yeah people can use an extension 
     
     
  
 
 
	 01:05:19
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     cord but that's kind of annoying so 
     
     
  
 
 
	 01:05:23
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     we're just gonna include a really long 
     
     
  
 
 
	 01:05:25
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     cord stuff like that is exactly the kind 
     
     
  
 
 
	 01:05:31
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     of hardware feedback that you can get 
     
     
  
 
 
	 01:05:33
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     without saying oh whatever hardware you 
     
     
  
 
 
	 01:05:37
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     need for your three specific specialties 
     
     
  
 
 
	 01:05:40
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     we're just going to build something that 
     
     
  
 
 
	 01:05:41
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     does that and then leave someone out in 
     
     
  
 
 
	 01:05:42
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     the cold who wants to do like MRI 
     
     
  
 
 
	 01:05:43
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     imaging it's like well I don't want 
     
     
  
 
 
	 01:05:44
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     about any of those people want I want 
     
     
  
 
 
	 01:05:46
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     something else entirely so they should 
     
     
  
 
 
	 01:05:48
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     be making a general-purpose flexible 
     
     
  
 
 
	 01:05:50
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     computer but if they can you know to the 
     
     
  
 
 
	 01:05:53
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     the goal of accommodating more use cases 
     
     
  
 
 
	 01:05:55
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     is you have to talk to all sorts of 
     
     
  
 
 
	 01:05:57
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     people these people want to for longer 
     
     
  
 
 
	 01:05:58
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     record these people don't want any 
     
     
  
 
 
	 01:06:00
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     lights in the front or you have to be 
     
     
  
 
 
	 01:06:02
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     able to disable the lights like stuff 
     
     
  
 
 
	 01:06:03
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     like that but you can just do that it 
     
     
  
 
 
	 01:06:05
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     when you look at the whole computer like 
     
     
  
 
 
	 01:06:07
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     why are the cords so long and who cares 
     
     
  
 
 
	 01:06:09
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     about turning off the lights I certainly 
     
     
  
 
 
	 01:06:10
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     don't care about turning off the lights 
     
     
  
 
 
	 01:06:12
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     and why does it have like slots in front 
     
     
  
 
 
	 01:06:14
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     end and back or why are they a why are 
     
     
  
 
 
	 01:06:15
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     they on the side instead of over here 
     
     
  
 
 
	 01:06:17
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     it's like you shrug your shoulders and 
     
     
  
 
 
	 01:06:19
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     say whatever it's fine for me but to 
     
     
  
 
 
	 01:06:21
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     make a machine that accommodates the 
     
     
  
 
 
	 01:06:23
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     most possible use cases that's 
     
     
  
 
 
	 01:06:25
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     worthwhile feedback on a hardware level 
     
     
  
 
 
	 01:06:27
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     you still you don't want it to be the 
     
     
  
 
 
	 01:06:29
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     Homer and have everything that everybody 
     
     
  
 
 
	 01:06:30
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     wants because it stops being coherent at 
     
     
  
 
 
	 01:06:32
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     some point but that kind of feedback in 
     
     
  
 
 
	 01:06:36
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     the feedback I mentioned before of like 
     
     
  
 
 
	 01:06:37
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     please don't make something that like 
     
     
  
 
 
	 01:06:41
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     is cooled by gel and magnetically 
     
     
  
 
 
	 01:06:43
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     levitates and you know is a bunch of 
     
     
  
 
 
	 01:06:46
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     boxes that snap together with magnets 
     
     
  
 
 
	 01:06:48
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     like we don't nobody wants that like 
     
     
  
 
 
	 01:06:50
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     nope I know you think it's cool but I 
     
     
  
 
 
	 01:06:53
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     guess you know but I mean say we as 
     
     
  
 
 
	 01:06:54
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     professionals talk to everybody talk to 
     
     
  
 
 
	 01:06:56
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     the video better talk to the audio 
     
     
  
 
 
	 01:06:57
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     editors talk to the scientific people 
     
     
  
 
 
	 01:06:58
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     nobody wants that and and the people who 
     
     
  
 
 
	 01:07:01
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     think it's cool they're not the ones 
     
     
  
 
 
	 01:07:03
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     buying matter exactly otherwise we're 
     
     
  
 
 
	 01:07:05
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     gonna complain the to expense and so so 
     
     
  
 
 
	 01:07:08
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     I think you know that feedback is is 
     
     
  
 
 
	 01:07:11
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     good to consent on the right path but 
     
     
  
 
 
	 01:07:13
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     after that it's just a matter of finding 
     
     
  
 
 
	 01:07:14
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     out all the little little things that 
     
     
  
 
 
	 01:07:17
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     are easy for Apple to do that can go a 
     
     
  
 
 
	 01:07:18
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     long way that I mean and that's perfect 
     
     
  
 
 
	 01:07:21
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     for Apple to brag about like in their 
     
     
  
 
 
	 01:07:22
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     presentation say and we've learned that 
     
     
  
 
 
	 01:07:24
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     you know again I'm making up all this 
     
     
  
 
 
	 01:07:25
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     stuff because I don't use them as 
     
     
  
 
 
	 01:07:26
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     contacts it was like and we learned that 
     
     
  
 
 
	 01:07:27
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     in certain studios people don't like to 
     
     
  
 
 
	 01:07:29
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     have lights so if you want to turn off 
     
     
  
 
 
	 01:07:30
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     all the lights on you on your thing you 
     
     
  
 
 
	 01:07:32
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     turn them off and the audience would 
     
     
  
 
 
	 01:07:33
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     applaud if they were if they also knew 
     
     
  
 
 
	 01:07:35
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     about this whole light thing right 
     
     
  
 
 
	 01:07:36
     ◼
      
     ► 
     that's that's the type of feedback 
     
     
  
 
 
	 01:07:38
     ◼
      
     ► 
     they're getting is that it for now III I 
     
     
  
 
 
	 01:07:44
     ◼
      
     ► 
     don't know what to do 
     
     
  
 
 
	 01:07:45
     ◼
      
     ► 
     don't worry there'll be more don't worry 
     
     
  
 
 
	 01:07:47
     ◼
      
     ► 
     yeah they didn't actually release that 
     
     
  
 
 
	 01:07:50
     ◼
      
     ► 
     much new information so all we can do is 
     
     
  
 
 
	 01:07:53
     ◼
      
     ► 
     speculate oh and I guess related to this 
     
     
  
 
 
	 01:07:56
     ◼
      
     ► 
     and how I got on this topic but I was 
     
     
  
 
 
	 01:07:59
     ◼
      
     ► 
     wandering YouTube looking at fancy PC 
     
     
  
 
 
	 01:08:03
     ◼
      
     ► 
     towers and there are some cool ones 
     
     
  
 
 
	 01:08:06
     ◼
      
     ► 
     because I you know this is sort of I 
     
     
  
 
 
	 01:08:08
     ◼
      
     ► 
     don't know like Mac Pro methadone right 
     
     
  
 
 
	 01:08:11
     ◼
      
     ► 
     I'm just I can't I don't have any news 
     
     
  
 
 
	 01:08:14
     ◼
      
     ► 
     about a Mac Pro so I can just go look at 
     
     
  
 
 
	 01:08:15
     ◼
      
     ► 
     other things and say if the Mac Pro was 
     
     
  
 
 
	 01:08:17
     ◼
      
     ► 
     like this it would be neat like I saw 
     
     
  
 
 
	 01:08:19
     ◼
      
     ► 
     one recently that was a tower like a 
     
     
  
 
 
	 01:08:22
     ◼
      
     ► 
     mini tower PC with no fans like 
     
     
  
 
 
	 01:08:26
     ◼
      
     ► 
     passively cooled but with reasonably 
     
     
  
 
 
	 01:08:28
     ◼
      
     ► 
     modern hardware in it like no fans that 
     
     
  
 
 
	 01:08:31
     ◼
      
     ► 
     is a certain appeal doesn't it right and 
     
     
  
 
 
	 01:08:33
     ◼
      
     ► 
     you know it obviously outperforms any 
     
     
  
 
 
	 01:08:35
     ◼
      
     ► 
     Mac ever sold right because it's a PC 
     
     
  
 
 
	 01:08:37
     ◼
      
     ► 
     you know with the real video card and 
     
     
  
 
 
	 01:08:39
     ◼
      
     ► 
     everything it's not the fastest video 
     
     
  
 
 
	 01:08:42
     ◼
      
     ► 
     card you can get an anna bc but it was 
     
     
  
 
 
 
	 01:08:44
     ◼
      
     ► 
     I was like no fans really it wasn't even 
     
     
  
 
 
	 01:08:47
     ◼
      
     ► 
     that big it didn't even get that hot I 
     
     
  
 
 
	 01:08:49
     ◼
      
     ► 
     was like wow if Apple and this by the 
     
     
  
 
 
	 01:08:51
     ◼
      
     ► 
     way Apple don't do this none of your 
     
     
  
 
 
	 01:08:53
     ◼
      
     ► 
     pros are asking for No 
     
     
  
 
 
	 01:08:54
     ◼
      
     ► 
     but if if this was like an avenue of 
     
     
  
 
 
	 01:08:58
     ◼
      
     ► 
     weirdness that they made like instead of 
     
     
  
 
 
	 01:09:00
     ◼
      
     ► 
     making the trashcan they instead decided 
     
     
  
 
 
	 01:09:02
     ◼
      
     ► 
     you know Steve Jobs still odd this is 
     
     
  
 
 
	 01:09:04
     ◼
      
     ► 
     that the thing I can imagine him getting 
     
     
  
 
 
	 01:09:06
     ◼
      
     ► 
     it being his butt about and saying let's 
     
     
  
 
 
	 01:09:08
     ◼
      
     ► 
     try and make it with no fans he'd like 
     
     
  
 
 
	 01:09:09
     ◼
      
     ► 
     but Steve nobody wants that bit I said 
     
     
  
 
 
	 01:09:11
     ◼
      
     ► 
     no fans like the original Macintosh by 
     
     
  
 
 
	 01:09:15
     ◼
      
     ► 
     the way I had no fans in it right and 
     
     
  
 
 
	 01:09:17
     ◼
      
     ► 
     like that's more difficult and it got a 
     
     
  
 
 
	 01:09:20
     ◼
      
     ► 
     little bit too hot inside there and they 
     
     
  
 
 
	 01:09:22
     ◼
      
     ► 
     eventually put fans in the max 
     
     
  
 
 
	 01:09:23
     ◼
      
     ► 
     eventually they're like Steve we kind of 
     
     
  
 
 
	 01:09:25
     ◼
      
     ► 
     really need to like fine all right fine 
     
     
  
 
 
	 01:09:27
     ◼
      
     ► 
     put fan sent fine make the Rama seat 
     
     
  
 
 
	 01:09:29
     ◼
      
     ► 
     really expandable to phyto kilobytes I'm 
     
     
  
 
 
	 01:09:30
     ◼
      
     ► 
     you don't think you're ever gonna need 
     
     
  
 
 
	 01:09:31
     ◼
      
     ► 
     it but anyway sometimes it's not great 
     
     
  
 
 
	 01:09:34
     ◼
      
     ► 
     to listen to Steve Jobs but if they made 
     
     
  
 
 
	 01:09:36
     ◼
      
     ► 
     a Mac prototype thing where the design 
     
     
  
 
 
	 01:09:39
     ◼
      
     ► 
     goal was for no no no good reason to 
     
     
  
 
 
	 01:09:42
     ◼
      
     ► 
     make it have no fans I think they could 
     
     
  
 
 
	 01:09:45
     ◼
      
     ► 
     still make a good one it would be stupid 
     
     
  
 
 
	 01:09:46
     ◼
      
     ► 
     it would be less flexible to having fans 
     
     
  
 
 
	 01:09:48
     ◼
      
     ► 
     but it put it this way it would be 
     
     
  
 
 
	 01:09:50
     ◼
      
     ► 
     better than trashcan you can make 
     
     
  
 
 
	 01:09:51
     ◼
      
     ► 
     actually a pretty good conventional 
     
     
  
 
 
	 01:09:53
     ◼
      
     ► 
     tower looking fanless thing that it has 
     
     
  
 
 
	 01:09:56
     ◼
      
     ► 
     much more flexibility than the trashcan 
     
     
  
 
 
	 01:09:58
     ◼
      
     ► 
     which is more of a condemnation that a 
     
     
  
 
 
	 01:09:59
     ◼
      
     ► 
     trash can than endorsement for something 
     
     
  
 
 
	 01:10:01
     ◼
      
     ► 
     the Apple could do it yeah but to do it 
     
     
  
 
 
	 01:10:03
     ◼
      
     ► 
     it would have to be really big and 
     
     
  
 
 
	 01:10:05
     ◼
      
     ► 
     really ugly things that Apple would 
     
     
  
 
 
	 01:10:07
     ◼
      
     ► 
     never do not that big you should I'll 
     
     
  
 
 
	 01:10:08
     ◼
      
     ► 
     send you a youtube link it's smaller 
     
     
  
 
 
	 01:10:10
     ◼
      
     ► 
     than the regular is way smaller than my 
     
     
  
 
 
	 01:10:11
     ◼
      
     ► 
     cheese grater it's pretty amazing the 
     
     
  
 
 
	 01:10:14
     ◼
      
     ► 
     amazing things you can do we if you 
     
     
  
 
 
	 01:10:15
     ◼
      
     ► 
     apply large amounts of metal in large 
     
     
  
 
 
	 01:10:17
     ◼
      
     ► 
     amounts of surface area so tell me this 
     
     
  
 
 
	 01:10:21
     ◼
      
     ► 
     is gonna come across really snarky and I 
     
     
  
 
 
	 01:10:23
     ◼
      
     ► 
     don't mean it to but I do the same sort 
     
     
  
 
 
	 01:10:28
     ◼
      
     ► 
     of thing that Marco does for a living 
     
     
  
 
 
	 01:10:30
     ◼
      
     ► 
     and if you exclude gaming I do the same 
     
     
  
 
 
	 01:10:34
     ◼
      
     ► 
     sort of thing that John does for a 
     
     
  
 
 
	 01:10:36
     ◼
      
     ► 
     living I can do my job on a MacBook on a 
     
     
  
 
 
	 01:10:42
     ◼
      
     ► 
     15-inch MacBook Pro on an iMac and I 
     
     
  
 
 
	 01:10:45
     ◼
      
     ► 
     have done and will continue to do my job 
     
     
  
 
 
	 01:10:48
     ◼
      
     ► 
     on any of those things there is no part 
     
     
  
 
 
	 01:10:52
     ◼
      
     ► 
     of me that feels like I need or even 
     
     
  
 
 
	 01:10:54
     ◼
      
     ► 
     really want a Mac Pro because presumably 
     
     
  
 
 
	 01:10:57
     ◼
      
     ► 
     if the iMac Pro is something like five 
     
     
  
 
 
	 01:10:59
     ◼
      
     ► 
     grand the Mac Pro is probably going to 
     
     
  
 
 
	 01:11:02
     ◼
      
     ► 
     be one and a half that twice that three 
     
     
  
 
 
 
	 01:11:05
     ◼
      
     ► 
     I I don't really understand why someone 
     
     
  
 
 
	 01:11:11
     ◼
      
     ► 
     who writes code the kind of code that 
     
     
  
 
 
	 01:11:14
     ◼
      
     ► 
     the three of us write anyway why does 
     
     
  
 
 
	 01:11:16
     ◼
      
     ► 
     one need a MacPro 
     
     
  
 
 
	 01:11:18
     ◼
      
     ► 
     unless you want it to last 40 years and 
     
     
  
 
 
	 01:11:22
     ◼
      
     ► 
     for Marco you go through that you go 
     
     
  
 
 
	 01:11:24
     ◼
      
     ► 
     through computers as quickly as you go 
     
     
  
 
 
	 01:11:26
     ◼
      
     ► 
     through underwear so that's not a 
     
     
  
 
 
	 01:11:27
     ◼
      
     ► 
     concern for you and I'll give you a 
     
     
  
 
 
	 01:11:30
     ◼
      
     ► 
     cop-out which which I can't argue with 
     
     
  
 
 
	 01:11:32
     ◼
      
     ► 
     and it's that I am the most impatient 
     
     
  
 
 
	 01:11:35
     ◼
      
     ► 
     human alive and damn it I will wait as 
     
     
  
 
 
	 01:11:38
     ◼
      
     ► 
     little time as possible for anything to 
     
     
  
 
 
	 01:11:39
     ◼
      
     ► 
     happen on my computer and that is I 
     
     
  
 
 
	 01:11:41
     ◼
      
     ► 
     don't personally think it's worth 5 or 
     
     
  
 
 
	 01:11:43
     ◼
      
     ► 
     10 or whatever grand to to be that 
     
     
  
 
 
	 01:11:47
     ◼
      
     ► 
     impatient but you know if you do that's 
     
     
  
 
 
	 01:11:49
     ◼
      
     ► 
     fine that's that's your math that's your 
     
     
  
 
 
	 01:11:50
     ◼
      
     ► 
     business that's fine but do you know 
     
     
  
 
 
	 01:11:52
     ◼
      
     ► 
     what I mean like it seems kind of silly 
     
     
  
 
 
	 01:11:54
     ◼
      
     ► 
     like why does any of the three of us 
     
     
  
 
 
	 01:11:56
     ◼
      
     ► 
     need a MacPro 
     
     
  
 
 
	 01:11:57
     ◼
      
     ► 
     why do you need a fancy BMW to drive 
     
     
  
 
 
	 01:12:00
     ◼
      
     ► 
     yourself to work you could take a moped 
     
     
  
 
 
	 01:12:01
     ◼
      
     ► 
     or you could walk walk would be a 
     
     
  
 
 
	 01:12:05
     ◼
      
     ► 
     stretch moped would probably end up with 
     
     
  
 
 
	 01:12:07
     ◼
      
     ► 
     me dead the right answer you're looking 
     
     
  
 
 
	 01:12:09
     ◼
      
     ► 
     for the right answer you're looking for 
     
     
  
 
 
	 01:12:11
     ◼
      
     ► 
     is with a Chevy Volt 
     
     
  
 
 
	 01:12:13
     ◼
      
     ► 
     or just like the cheapest you know you 
     
     
  
 
 
	 01:12:15
     ◼
      
     ► 
     could you could get by with like you 
     
     
  
 
 
	 01:12:16
     ◼
      
     ► 
     know it's a little like you know the 
     
     
  
 
 
	 01:12:18
     ◼
      
     ► 
     cheap cheap little two-door you know 
     
     
  
 
 
	 01:12:19
     ◼
      
     ► 
     ikana box like why do you have a nice 
     
     
  
 
 
	 01:12:22
     ◼
      
     ► 
     car why you know why you have a car that 
     
     
  
 
 
	 01:12:24
     ◼
      
     ► 
     is fast as opposed to like you can still 
     
     
  
 
 
	 01:12:26
     ◼
      
     ► 
     we're driving the same places right like 
     
     
  
 
 
	 01:12:29
     ◼
      
     ► 
     this car analogy definitely has some 
     
     
  
 
 
	 01:12:30
     ◼
      
     ► 
     legs looking at an article right now 
     
     
  
 
 
	 01:12:36
     ◼
      
     ► 
     from 2013 that has the picture of a 
     
     
  
 
 
	 01:12:39
     ◼
      
     ► 
     beautiful matte finish LFA here we go 
     
     
  
 
 
	 01:12:43
     ◼
      
     ► 
     case you're back for a successor this is 
     
     
  
 
 
	 01:12:46
     ◼
      
     ► 
     exactly the reason because we're car 
     
     
  
 
 
	 01:12:47
     ◼
      
     ► 
     guys that's why that's why that though I 
     
     
  
 
 
	 01:12:50
     ◼
      
     ► 
     don't buy that well I mean it isn't a 
     
     
  
 
 
	 01:12:53
     ◼
      
     ► 
     perfect analogy because you know there 
     
     
  
 
 
	 01:12:55
     ◼
      
     ► 
     are certain capabilities that you know 
     
     
  
 
 
	 01:12:57
     ◼
      
     ► 
     higher-end computers offer you that you 
     
     
  
 
 
	 01:12:59
     ◼
      
     ► 
     know that aren't necessarily always the 
     
     
  
 
 
	 01:13:01
     ◼
      
     ► 
     case are always available on lower end 
     
     
  
 
 
	 01:13:02
     ◼
      
     ► 
     ones yeah it's it's even more 
     
     
  
 
 
	 01:13:04
     ◼
      
     ► 
     justifiable than right yeah exactly but 
     
     
  
 
 
	 01:13:06
     ◼
      
     ► 
     it's you know it's it's almost kind of 
     
     
  
 
 
	 01:13:09
     ◼
      
     ► 
     like saying like you know why like why 
     
     
  
 
 
	 01:13:10
     ◼
      
     ► 
     get a pickup truck 
     
     
  
 
 
	 01:13:11
     ◼
      
     ► 
     if you don't usually haul stuff you know 
     
     
  
 
 
	 01:13:14
     ◼
      
     ► 
     but some people just like pickup trucks 
     
     
  
 
 
	 01:13:15
     ◼
      
     ► 
     a lot and they're and that's you know 
     
     
  
 
 
	 01:13:17
     ◼
      
     ► 
     they get pleasure out of that and 
     
     
  
 
 
	 01:13:19
     ◼
      
     ► 
     like who cares right and maybe sometimes 
     
     
  
 
 
	 01:13:21
     ◼
      
     ► 
     they do occasionally have to haul stuff 
     
     
  
 
 
	 01:13:23
     ◼
      
     ► 
     and it wouldn't have fit in their Civic 
     
     
  
 
 
	 01:13:24
     ◼
      
     ► 
     like buying more than you technically 
     
     
  
 
 
	 01:13:27
     ◼
      
     ► 
     need is something to consider if you're 
     
     
  
 
 
	 01:13:29
     ◼
      
     ► 
     you know outfitting a business with 
     
     
  
 
 
	 01:13:31
     ◼
      
     ► 
     10000 pcs when you're an individual 
     
     
  
 
 
	 01:13:34
     ◼
      
     ► 
     who's a computer enthusiast and you have 
     
     
  
 
 
	 01:13:36
     ◼
      
     ► 
     a little bit of extra money and you can 
     
     
  
 
 
	 01:13:37
     ◼
      
     ► 
     buy yourself a really nice computer 
     
     
  
 
 
	 01:13:38
     ◼
      
     ► 
     there's nothing wrong with buying more 
     
     
  
 
 
	 01:13:41
     ◼
      
     ► 
     computer than you need yes we do the 
     
     
  
 
 
	 01:13:43
     ◼
      
     ► 
     same job in a lot of ways and by the way 
     
     
  
 
 
	 01:13:47
     ◼
      
     ► 
     development is a very big and diverse 
     
     
  
 
 
	 01:13:50
     ◼
      
     ► 
     field that many people have many 
     
     
  
 
 
	 01:13:53
     ◼
      
     ► 
     different needs and as I was spouting 
     
     
  
 
 
	 01:13:55
     ◼
      
     ► 
     off on Twitter earlier about I think the 
     
     
  
 
 
	 01:13:58
     ◼
      
     ► 
     true developer computer is the MacBook 
     
     
  
 
 
	 01:14:00
     ◼
      
     ► 
     Pro like the MacBook Pro is by far the 
     
     
  
 
 
	 01:14:02
     ◼
      
     ► 
     more commonly used computer for 
     
     
  
 
 
	 01:14:04
     ◼
      
     ► 
     developers than the Mac Pro the Mac Pro 
     
     
  
 
 
	 01:14:06
     ◼
      
     ► 
     is much more commonly used by non 
     
     
  
 
 
	 01:14:09
     ◼
      
     ► 
     developers for you know things like 
     
     
  
 
 
	 01:14:11
     ◼
      
     ► 
     video farms and stuff like that like 
     
     
  
 
 
	 01:14:13
     ◼
      
     ► 
     it's really not frequently used by 
     
     
  
 
 
	 01:14:16
     ◼
      
     ► 
     software developers in my my knowledge 
     
     
  
 
 
	 01:14:18
     ◼
      
     ► 
     and experience the MacBook Pro really is 
     
     
  
 
 
	 01:14:20
     ◼
      
     ► 
     is that but you know I could do my job 
     
     
  
 
 
	 01:14:24
     ◼
      
     ► 
     on a map a pro I have done my job on a 
     
     
  
 
 
	 01:14:26
     ◼
      
     ► 
     MacBook Pro I spent years do my job 
     
     
  
 
 
	 01:14:28
     ◼
      
     ► 
     groans it's fine I'm happier and I think 
     
     
  
 
 
	 01:14:33
     ◼
      
     ► 
     I'm more productive and at least certain 
     
     
  
 
 
	 01:14:35
     ◼
      
     ► 
     things are much faster using my cool new 
     
     
  
 
 
	 01:14:37
     ◼
      
     ► 
     iMac pro before this I use an iMac which 
     
     
  
 
 
	 01:14:40
     ◼
      
     ► 
     is basically a MacBook Pro that's 
     
     
  
 
 
	 01:14:42
     ◼
      
     ► 
     stationary that was also really great 
     
     
  
 
 
	 01:14:44
     ◼
      
     ► 
     for years and that was good enough but I 
     
     
  
 
 
	 01:14:47
     ◼
      
     ► 
     can get a better one and I really you 
     
     
  
 
 
	 01:14:49
     ◼
      
     ► 
     know in the same way that you really 
     
     
  
 
 
	 01:14:51
     ◼
      
     ► 
     value having a nice fast car I really 
     
     
  
 
 
	 01:14:54
     ◼
      
     ► 
     get a lot of pleasure out of having a 
     
     
  
 
 
	 01:14:55
     ◼
      
     ► 
     nice fast Mac to do my work on we don't 
     
     
  
 
 
	 01:14:58
     ◼
      
     ► 
     need any of these things in the in most 
     
     
  
 
 
	 01:15:01
     ◼
      
     ► 
     senses we get them because you know some 
     
     
  
 
 
	 01:15:04
     ◼
      
     ► 
     people really do need the extra 
     
     
  
 
 
	 01:15:05
     ◼
      
     ► 
     horsepower we're like you know if I was 
     
     
  
 
 
	 01:15:08
     ◼
      
     ► 
     actually encoding video all day and my 
     
     
  
 
 
	 01:15:10
     ◼
      
     ► 
     encodes could be like four times faster 
     
     
  
 
 
	 01:15:13
     ◼
      
     ► 
     than they could on a MacBook Pro or on 
     
     
  
 
 
	 01:15:15
     ◼
      
     ► 
     an iMac I'm burgler iMac then yeah I 
     
     
  
 
 
	 01:15:17
     ◼
      
     ► 
     think I could justifiably say you know 
     
     
  
 
 
	 01:15:19
     ◼
      
     ► 
     this is worth it to my job because it's 
     
     
  
 
 
	 01:15:21
     ◼
      
     ► 
     it's saving a vast amount of time 
     
     
  
 
 
	 01:15:23
     ◼
      
     ► 
     throughout the day for me the game isn't 
     
     
  
 
 
	 01:15:26
     ◼
      
     ► 
     that big between this and something a 
     
     
  
 
 
	 01:15:27
     ◼
      
     ► 
     little more pedestrian but there is 
     
     
  
 
 
	 01:15:29
     ◼
      
     ► 
     still a gain like every time I build and 
     
     
  
 
 
 
	 01:15:32
     ◼
      
     ► 
     in Xcode like I'm doing this a lot 
     
     
  
 
 
	 01:15:33
     ◼
      
     ► 
     throughout the day and it is faster on 
     
     
  
 
 
	 01:15:35
     ◼
      
     ► 
     this than it was on my old iMac not by 
     
     
  
 
 
	 01:15:37
     ◼
      
     ► 
     hours faster it's not our faster but 
     
     
  
 
 
	 01:15:40
     ◼
      
     ► 
     it's seconds faster and I do that I do 
     
     
  
 
 
	 01:15:41
     ◼
      
     ► 
     it a lot so it's better this this 
     
     
  
 
 
	 01:15:44
     ◼
      
     ► 
     computer is able to do things basically 
     
     
  
 
 
	 01:15:48
     ◼
      
     ► 
     anything I ask it to do in near silence 
     
     
  
 
 
	 01:15:50
     ◼
      
     ► 
     I have yet to hear the fan spin up I was 
     
     
  
 
 
	 01:15:53
     ◼
      
     ► 
     maxing out all ten cores the other day 
     
     
  
 
 
	 01:15:55
     ◼
      
     ► 
     importing a big lightroom import and I 
     
     
  
 
 
	 01:15:57
     ◼
      
     ► 
     didn't hear the fans at all the entire 
     
     
  
 
 
	 01:15:59
     ◼
      
     ► 
     time I've encoded video I have encoded 
     
     
  
 
 
	 01:16:01
     ◼
      
     ► 
     4k video didn't hear the fans at all 
     
     
  
 
 
	 01:16:04
     ◼
      
     ► 
     it's wonderful and so none of us Orwell 
     
     
  
 
 
	 01:16:07
     ◼
      
     ► 
     few of us actually quote need these 
     
     
  
 
 
	 01:16:12
     ◼
      
     ► 
     machines but that's not to say this on a 
     
     
  
 
 
	 01:16:15
     ◼
      
     ► 
     market for them just like nobody needs a 
     
     
  
 
 
	 01:16:17
     ◼
      
     ► 
     car that can go zero to 60 in 2.5 
     
     
  
 
 
	 01:16:19
     ◼
      
     ► 
     seconds but there's a whole lot of 
     
     
  
 
 
	 01:16:21
     ◼
      
     ► 
     people who would sure like one I were 
     
     
  
 
 
	 01:16:24
     ◼
      
     ► 
     going further to further away from 
     
     
  
 
 
	 01:16:26
     ◼
      
     ► 
     trying to justify it although there are 
     
     
  
 
 
	 01:16:27
     ◼
      
     ► 
     definitely justifications basically the 
     
     
  
 
 
	 01:16:29
     ◼
      
     ► 
     same justification says anybody who uses 
     
     
  
 
 
	 01:16:31
     ◼
      
     ► 
     a tool to do a job like Parker was 
     
     
  
 
 
	 01:16:32
     ◼
      
     ► 
     saying you could edit video on a MacBook 
     
     
  
 
 
	 01:16:34
     ◼
      
     ► 
     Air but you're gonna be miserable 
     
     
  
 
 
	 01:16:35
     ◼
      
     ► 
     compared to if you had a bigger faster 
     
     
  
 
 
	 01:16:37
     ◼
      
     ► 
     computer if you do it for the living so 
     
     
  
 
 
	 01:16:39
     ◼
      
     ► 
     I mean anytime you do anything for a 
     
     
  
 
 
	 01:16:40
     ◼
      
     ► 
     living you want like the best tools for 
     
     
  
 
 
	 01:16:41
     ◼
      
     ► 
     it even if it's not a straight time as 
     
     
  
 
 
	 01:16:43
     ◼
      
     ► 
     money thing so there is that 
     
     
  
 
 
	 01:16:44
     ◼
      
     ► 
     justification but I think the more 
     
     
  
 
 
	 01:16:46
     ◼
      
     ► 
     important thing in that the pitch I was 
     
     
  
 
 
	 01:16:48
     ◼
      
     ► 
     trying to make in this old article from 
     
     
  
 
 
	 01:16:49
     ◼
      
     ► 
     before they introduced the trash can was 
     
     
  
 
 
	 01:16:51
     ◼
      
     ► 
     that it's important to the company to to 
     
     
  
 
 
	 01:16:56
     ◼
      
     ► 
     reach for this particular star uh you 
     
     
  
 
 
	 01:16:58
     ◼
      
     ► 
     know for to try to make the biggest best 
     
     
  
 
 
	 01:17:02
     ◼
      
     ► 
     fastest most powerful whatever they're 
     
     
  
 
 
	 01:17:07
     ◼
      
     ► 
     doing that with the phone every every 
     
     
  
 
 
	 01:17:09
     ◼
      
     ► 
     year they try to make the best most 
     
     
  
 
 
	 01:17:12
     ◼
      
     ► 
     powerful phone like the iPhone 10 like 
     
     
  
 
 
	 01:17:15
     ◼
      
     ► 
     it's not kind of like we think this is a 
     
     
  
 
 
	 01:17:18
     ◼
      
     ► 
     pretty good phone like it's kind of fast 
     
     
  
 
 
	 01:17:20
     ◼
      
     ► 
     like it's the best fastest coolest thing 
     
     
  
 
 
	 01:17:23
     ◼
      
     ► 
     they know how to make with all the best 
     
     
  
 
 
	 01:17:25
     ◼
      
     ► 
     specs it's better than everything you 
     
     
  
 
 
	 01:17:27
     ◼
      
     ► 
     know they're they're always reaching for 
     
     
  
 
 
	 01:17:28
     ◼
      
     ► 
     the stars there and that's that's a good 
     
     
  
 
 
	 01:17:29
     ◼
      
     ► 
     Sumer product but for the pro stuff it's 
     
     
  
 
 
	 01:17:31
     ◼
      
     ► 
     you know the hella car analogy right 
     
     
  
 
 
	 01:17:33
     ◼
      
     ► 
     you're not gonna make a lot of money 
     
     
  
 
 
	 01:17:35
     ◼
      
     ► 
     from it you're not gonna sell a lot of 
     
     
  
 
 
	 01:17:36
     ◼
      
     ► 
     them most people don't need one nobody 
     
     
  
 
 
	 01:17:40
     ◼
      
     ► 
     needs one but having it exists not even 
     
     
  
 
 
	 01:17:44
     ◼
      
     ► 
     buying it like please I'm I'm in 
     
     
  
 
 
	 01:17:46
     ◼
      
     ► 
     karzai by honda chords right but just 
     
     
  
 
 
	 01:17:49
     ◼
      
     ► 
     people knowing that it exists that that 
     
     
  
 
 
	 01:17:52
     ◼
      
     ► 
     these cars are out there and that this 
     
     
  
 
 
	 01:17:54
     ◼
      
     ► 
     is the company that makes them raises 
     
     
  
 
 
	 01:17:56
     ◼
      
     ► 
     the prestige of that company and is 
     
     
  
 
 
	 01:17:58
     ◼
      
     ► 
     interest interesting from a sort of 
     
     
  
 
 
	 01:18:02
     ◼
      
     ► 
     human achievement perspective yes it's 
     
     
  
 
 
	 01:18:03
     ◼
      
     ► 
     not the same as the space race but it's 
     
     
  
 
 
	 01:18:05
     ◼
      
     ► 
     it's similar like it you did someone is 
     
     
  
 
 
	 01:18:08
     ◼
      
     ► 
     out that you know Ferraris out there 
     
     
  
 
 
	 01:18:09
     ◼
      
     ► 
     making Ferraris even if I never buy one 
     
     
  
 
 
	 01:18:11
     ◼
      
     ► 
     certainly I don't need one and even if I 
     
     
  
 
 
	 01:18:13
     ◼
      
     ► 
     never buy one I you know spend hours 
     
     
  
 
 
	 01:18:16
     ◼
      
     ► 
     reading about them in magazines and 
     
     
  
 
 
	 01:18:18
     ◼
      
     ► 
     looking at them and get excited when I 
     
     
  
 
 
	 01:18:19
     ◼
      
     ► 
     see one and it changes my opinion of 
     
     
  
 
 
	 01:18:23
     ◼
      
     ► 
     what cars can be and you know like it 
     
     
  
 
 
	 01:18:26
     ◼
      
     ► 
     gives me a different view of Ferrari 
     
     
  
 
 
	 01:18:28
     ◼
      
     ► 
     than if they just made SUVs and Apple 
     
     
  
 
 
	 01:18:32
     ◼
      
     ► 
     I think should always continue to push 
     
     
  
 
 
	 01:18:35
     ◼
      
     ► 
     up against this envelope regardless how 
     
     
  
 
 
	 01:18:37
     ◼
      
     ► 
     many people buy it just because for the 
     
     
  
 
 
	 01:18:39
     ◼
      
     ► 
     same reason I use the Viper and then in 
     
     
  
 
 
	 01:18:42
     ◼
      
     ► 
     the thing because it was a direct quote 
     
     
  
 
 
	 01:18:43
     ◼
      
     ► 
     from the magazine I've been reading 
     
     
  
 
 
	 01:18:44
     ◼
      
     ► 
     where that you know the car guys wanted 
     
     
  
 
 
	 01:18:45
     ◼
      
     ► 
     to make the Viper because it's it's cool 
     
     
  
 
 
	 01:18:47
     ◼
      
     ► 
     essentially and they're into cars and 
     
     
  
 
 
	 01:18:49
     ◼
      
     ► 
     the people who deal with the money like 
     
     
  
 
 
	 01:18:50
     ◼
      
     ► 
     why would you ever make that it's a 
     
     
  
 
 
	 01:18:52
     ◼
      
     ► 
     terrible idea it's not gonna make you 
     
     
  
 
 
	 01:18:54
     ◼
      
     ► 
     money and it's stupid and no one's gonna 
     
     
  
 
 
	 01:18:56
     ◼
      
     ► 
     buy one but that's that's bad decision 
     
     
  
 
 
	 01:18:59
     ◼
      
     ► 
     making so I got your question Casey was 
     
     
  
 
 
	 01:19:03
     ◼
      
     ► 
     why do you want to get a MacPro 
     
     
  
 
 
	 01:19:04
     ◼
      
     ► 
     but I would take it even farther back 
     
     
  
 
 
	 01:19:06
     ◼
      
     ► 
     and say why do you care if a MacPro 
     
     
  
 
 
	 01:19:08
     ◼
      
     ► 
     exists if you're not gonna buy one and I 
     
     
  
 
 
 
	 01:19:10
     ◼
      
     ► 
     I cared that for our existing they'll 
     
     
  
 
 
	 01:19:12
     ◼
      
     ► 
     never going to get one and I care the 
     
     
  
 
 
	 01:19:13
     ◼
      
     ► 
     Mac Pro exists even if I wasn't gonna 
     
     
  
 
 
	 01:19:15
     ◼
      
     ► 
     buy one but I totally am probably and 
     
     
  
 
 
	 01:19:19
     ◼
      
     ► 
     I want Apple to be reaching for the 
     
     
  
 
 
	 01:19:24
     ◼
      
     ► 
     stars pushing the limits you know going 
     
     
  
 
 
	 01:19:26
     ◼
      
     ► 
     farther and faster than they've ever 
     
     
  
 
 
	 01:19:28
     ◼
      
     ► 
     gone before and I want them to keep 
     
     
  
 
 
	 01:19:30
     ◼
      
     ► 
     pushing that because I think that an 
     
     
  
 
 
	 01:19:32
     ◼
      
     ► 
     apple that does that is an apple that 
     
     
  
 
 
	 01:19:35
     ◼
      
     ► 
     makes better products overall yeah I 
     
     
  
 
 
	 01:19:37
     ◼
      
     ► 
     don't debate that Apple needs to reach 
     
     
  
 
 
	 01:19:40
     ◼
      
     ► 
     for this it's just again like you 
     
     
  
 
 
	 01:19:43
     ◼
      
     ► 
     neither of you has to answer to me and 
     
     
  
 
 
	 01:19:45
     ◼
      
     ► 
     you know I'm not the boss of you and you 
     
     
  
 
 
	 01:19:48
     ◼
      
     ► 
     can do it just because damn it I want to 
     
     
  
 
 
	 01:19:50
     ◼
      
     ► 
     and that's a perfectly acceptable reason 
     
     
  
 
 
	 01:19:53
     ◼
      
     ► 
     but I look at my what is it like two 
     
     
  
 
 
	 01:19:55
     ◼
      
     ► 
     year old iMac right now and when I write 
     
     
  
 
 
	 01:19:58
     ◼
      
     ► 
     code on this thing like 
     
     
  
 
 
	 01:20:00
     ◼
      
     ► 
     the screen is beautiful with the 
     
     
  
 
 
	 01:20:02
     ◼
      
     ► 
     exception a little bit of burnin the 
     
     
  
 
 
	 01:20:03
     ◼
      
     ► 
     screen is beautiful it still two years 
     
     
  
 
 
	 01:20:06
     ◼
      
     ► 
     on feels crazy fast like I don't feel 
     
     
  
 
 
	 01:20:09
     ◼
      
     ► 
     like I'm waiting for more than a moment 
     
     
  
 
 
	 01:20:11
     ◼
      
     ► 
     for anything when it comes to 
     
     
  
 
 
	 01:20:13
     ◼
      
     ► 
     development not obviously if I'm doing 
     
     
  
 
 
	 01:20:14
     ◼
      
     ► 
     transcodes or something like that that's 
     
     
  
 
 
	 01:20:15
     ◼
      
     ► 
     a different discussion yeah Asian aliy 
     
     
  
 
 
	 01:20:17
     ◼
      
     ► 
     the fans spin up but I'm I'm okay with 
     
     
  
 
 
	 01:20:20
     ◼
      
     ► 
     that I know that makes me a monster but 
     
     
  
 
 
	 01:20:22
     ◼
      
     ► 
     I'm okay with hearing a fan from time to 
     
     
  
 
 
	 01:20:23
     ◼
      
     ► 
     time and I look at the iMac Pro and then 
     
     
  
 
 
	 01:20:29
     ◼
      
     ► 
     I look at the Mac Pro and I feel like 
     
     
  
 
 
	 01:20:31
     ◼
      
     ► 
     there are on paper anyway deeply 
     
     
  
 
 
	 01:20:36
     ◼
      
     ► 
     diminishing returns for both I item to 
     
     
  
 
 
	 01:20:38
     ◼
      
     ► 
     me it's like yeah okay if you're gonna 
     
     
  
 
 
	 01:20:40
     ◼
      
     ► 
     use the car analogy like yes I spent a 
     
     
  
 
 
	 01:20:43
     ◼
      
     ► 
     bit more to have a nicer experience when 
     
     
  
 
 
	 01:20:47
     ◼
      
     ► 
     I Drive two miles to and from work each 
     
     
  
 
 
	 01:20:48
     ◼
      
     ► 
     day a hundred percent and on the surface 
     
     
  
 
 
	 01:20:52
     ◼
      
     ► 
     it's not really that different from what 
     
     
  
 
 
	 01:20:54
     ◼
      
     ► 
     put either you guys are talking about 
     
     
  
 
 
	 01:20:55
     ◼
      
     ► 
     but I feel like what work but a more apt 
     
     
  
 
 
	 01:20:59
     ◼
      
     ► 
     analogy is like well why did you get the 
     
     
  
 
 
	 01:21:03
     ◼
      
     ► 
     regular Ferrari instead of the hyper 
     
     
  
 
 
	 01:21:05
     ◼
      
     ► 
     lightweight Ferrari 
     
     
  
 
 
	 01:21:07
     ◼
      
     ► 
     you know like or it's such diminishing 
     
     
  
 
 
	 01:21:10
     ◼
      
     ► 
     returns like why even bother or or maybe 
     
     
  
 
 
	 01:21:13
     ◼
      
     ► 
     a more apt analogy would be you know a 
     
     
  
 
 
	 01:21:15
     ◼
      
     ► 
     Hellcat will get you somewhere just as 
     
     
  
 
 
	 01:21:18
     ◼
      
     ► 
     quick as a Ferrari will as long as there 
     
     
  
 
 
	 01:21:20
     ◼
      
     ► 
     are no turns as long as there are no 
     
     
  
 
 
	 01:21:21
     ◼
      
     ► 
     turns but I mean I guess it's analogies 
     
     
  
 
 
	 01:21:23
     ◼
      
     ► 
     falling apart as well it's just it seems 
     
     
  
 
 
	 01:21:25
     ◼
      
     ► 
     like it's it's way more money to get you 
     
     
  
 
 
	 01:21:28
     ◼
      
     ► 
     not that much more speed that's true of 
     
     
  
 
 
	 01:21:31
     ◼
      
     ► 
     you BMW - over my court over your record 
     
     
  
 
 
	 01:21:34
     ◼
      
     ► 
     it's considerably more speed over 
     
     
  
 
 
	 01:21:35
     ◼
      
     ► 
     brand-new Accord no it's not not 
     
     
  
 
 
	 01:21:38
     ◼
      
     ► 
     proportional to the money that's always 
     
     
  
 
 
	 01:21:39
     ◼
      
     ► 
     it's always diminishing returns and you 
     
     
  
 
 
	 01:21:40
     ◼
      
     ► 
     get over the top it's always by the way 
     
     
  
 
 
	 01:21:42
     ◼
      
     ► 
     if you're doing parallel tasks it 
     
     
  
 
 
	 01:21:44
     ◼
      
     ► 
     actually is that much more speed yeah 
     
     
  
 
 
	 01:21:47
     ◼
      
     ► 
     don't go like the practical 
     
     
  
 
 
	 01:21:48
     ◼
      
     ► 
     justifications I want this whole I think 
     
     
  
 
 
	 01:21:50
     ◼
      
     ► 
     a totally an impractical justification 
     
     
  
 
 
	 01:21:53
     ◼
      
     ► 
     alone it would be worth it but there are 
     
     
  
 
 
	 01:21:54
     ◼
      
     ► 
     in fact actual practical justification 
     
     
  
 
 
	 01:21:56
     ◼
      
     ► 
     that's worth it just it's it's again 
     
     
  
 
 
	 01:21:59
     ◼
      
     ► 
     like you don't have to answer me I'll 
     
     
  
 
 
	 01:22:00
     ◼
      
     ► 
     let it go it's just it's really hard for 
     
     
  
 
 
	 01:22:01
     ◼
      
     ► 
     me to understand why any human who lives 
     
     
  
 
 
	 01:22:04
     ◼
      
     ► 
     in Xcode needs a MacPro like I can see 
     
     
  
 
 
	 01:22:07
     ◼
      
     ► 
     final cut I could see Lightroom remark 
     
     
  
 
 
	 01:22:09
     ◼
      
     ► 
     oh you brought up Lightroom earlier I 
     
     
  
 
 
	 01:22:10
     ◼
      
     ► 
     can make I can make a pretty good 
     
     
  
 
 
	 01:22:12
     ◼
      
     ► 
     argument that light 
     
     
  
 
 
	 01:22:13
     ◼
      
     ► 
     could justify MacPro but for someone who 
     
     
  
 
 
	 01:22:16
     ◼
      
     ► 
     lives and breathes Xcode or even even 
     
     
  
 
 
	 01:22:19
     ◼
      
     ► 
     more like you know 90 year old 
     
     
  
 
 
	 01:22:21
     ◼
      
     ► 
     programming languages like Perl I don't 
     
     
  
 
 
	 01:22:24
     ◼
      
     ► 
     get why one would want a Mac Pro and and 
     
     
  
 
 
	 01:22:27
     ◼
      
     ► 
     I'll let it go it's just it's don't um 
     
     
  
 
 
	 01:22:29
     ◼
      
     ► 
     and Swift yeah you should be dying for a 
     
     
  
 
 
	 01:22:32
     ◼
      
     ► 
     Mac Pro it's not that bad it's not the 
     
     
  
 
 
	 01:22:35
     ◼
      
     ► 
     gaming angle that you mentioned before 
     
     
  
 
 
	 01:22:36
     ◼
      
     ► 
     though actually is one of the more 
     
     
  
 
 
 
	 01:22:39
     ◼
      
     ► 
     pratik ones because if you reel a lot of 
     
     
  
 
 
	 01:22:40
     ◼
      
     ► 
     it if you really want a Mac like the 
     
     
  
 
 
	 01:22:43
     ◼
      
     ► 
     your they force you to buy this gigantic 
     
     
  
 
 
	 01:22:47
     ◼
      
     ► 
     be incredibly get the the good cheap you 
     
     
  
 
 
	 01:22:51
     ◼
      
     ► 
     know I mean I Pro is a good deep you but 
     
     
  
 
 
	 01:22:52
     ◼
      
     ► 
     presumably this one will have a better 
     
     
  
 
 
	 01:22:54
     ◼
      
     ► 
     one and so if you really are stuck on a 
     
     
  
 
 
	 01:22:56
     ◼
      
     ► 
     Mac and you really want to play games on 
     
     
  
 
 
	 01:22:58
     ◼
      
     ► 
     it which you know people said why would 
     
     
  
 
 
	 01:22:59
     ◼
      
     ► 
     you in the other one I just get a gaming 
     
     
  
 
 
	 01:23:00
     ◼
      
     ► 
     PC blah blah like it's you know it's we 
     
     
  
 
 
	 01:23:04
     ◼
      
     ► 
     are we are oddballs to understand that 
     
     
  
 
 
	 01:23:06
     ◼
      
     ► 
     we have to explain the practical reasons 
     
     
  
 
 
	 01:23:11
     ◼
      
     ► 
     why people want them like that's what 
     
     
  
 
 
	 01:23:12
     ◼
      
     ► 
     all those pros are doing like if you do 
     
     
  
 
 
	 01:23:14
     ◼
      
     ► 
     it for a living 
     
     
  
 
 
	 01:23:15
     ◼
      
     ► 
     and it will make whatever you're doing 
     
     
  
 
 
	 01:23:16
     ◼
      
     ► 
     twice as fast or twice as reliable at 
     
     
  
 
 
	 01:23:18
     ◼
      
     ► 
     the same speed then that's the that's 
     
     
  
 
 
	 01:23:22
     ◼
      
     ► 
     the reason to get them and it's the 
     
     
  
 
 
	 01:23:24
     ◼
      
     ► 
     reason professionals by a professional 
     
     
  
 
 
	 01:23:25
     ◼
      
     ► 
     stuff period like snap-on tools why do 
     
     
  
 
 
	 01:23:27
     ◼
      
     ► 
     they cost so much more than craftsmen 
     
     
  
 
 
	 01:23:28
     ◼
      
     ► 
     are they that much better no they're not 
     
     
  
 
 
	 01:23:30
     ◼
      
     ► 
     that much better but they're better and 
     
     
  
 
 
	 01:23:32
     ◼
      
     ► 
     if you all you do all day is turn a 
     
     
  
 
 
	 01:23:33
     ◼
      
     ► 
     wrench get a good one well but on top of 
     
     
  
 
 
	 01:23:37
     ◼
      
     ► 
     that they also had a ridiculous warranty 
     
     
  
 
 
	 01:23:39
     ◼
      
     ► 
     do they not craftsmen used to be 
     
     
  
 
 
	 01:23:41
     ◼
      
     ► 
     guaranteed for life guarantee forever 
     
     
  
 
 
	 01:23:42
     ◼
      
     ► 
     before like Sears went into business or 
     
     
  
 
 
	 01:23:44
     ◼
      
     ► 
     whatever that's true I don't I'll let it 
     
     
  
 
 
	 01:23:47
     ◼
      
     ► 
     go but it's it's it's it's an odd thing 
     
     
  
 
 
	 01:23:48
     ◼
      
     ► 
     to me again I am a hundred and fifty 
     
     
  
 
 
	 01:23:50
     ◼
      
     ► 
     percent on board with Apple pursuing 
     
     
  
 
 
	 01:23:52
     ◼
      
     ► 
     this I completely agree with you and 
     
     
  
 
 
	 01:23:55
     ◼
      
     ► 
     again gaming is a pretty good reason 
     
     
  
 
 
	 01:23:57
     ◼
      
     ► 
     because I friggin want to leave me alone 
     
     
  
 
 
	 01:23:59
     ◼
      
     ► 
     Casey is a good reason which is what I'm 
     
     
  
 
 
	 01:24:00
     ◼
      
     ► 
     mostly hearing Lightroom is good reason 
     
     
  
 
 
	 01:24:02
     ◼
      
     ► 
     but if you're just living in Xcode or 
     
     
  
 
 
	 01:24:04
     ◼
      
     ► 
     terminal or Visual Studio code or 
     
     
  
 
 
	 01:24:05
     ◼
      
     ► 
     what-have-you it seems a little weird 
     
     
  
 
 
	 01:24:06
     ◼
      
     ► 
     well I mean this is my home computer 
     
     
  
 
 
	 01:24:08
     ◼
      
     ► 
     though I'm not getting it for work you 
     
     
  
 
 
	 01:24:09
     ◼
      
     ► 
     realize like I would never be able to 
     
     
  
 
 
	 01:24:10
     ◼
      
     ► 
     just try to work why they should give me 
     
     
  
 
 
	 01:24:11
     ◼
      
     ► 
     a Mac Pro I can't even justify work for 
     
     
  
 
 
	 01:24:13
     ◼
      
     ► 
     them to get me an iMac for crying out 
     
     
  
 
 
	 01:24:14
     ◼
      
     ► 
     loud it's gonna be stupid laptop right 
     
     
  
 
 
	 01:24:17
     ◼
      
     ► 
     like it's a hobby computer like it's the 
     
     
  
 
 
	 01:24:19
     ◼
      
     ► 
     same you know if you if you had a taxi 
     
     
  
 
 
	 01:24:21
     ◼
      
     ► 
     business you're like how can you justify 
     
     
  
 
 
	 01:24:22
     ◼
      
     ► 
     a BMW if your taxes like don't it's 
     
     
  
 
 
	 01:24:24
     ◼
      
     ► 
     gonna break down and cost you too much 
     
     
  
 
 
 
	 01:24:26
     ◼
      
     ► 
     for your taxi but for your home car I'm 
     
     
  
 
 
	 01:24:29
     ◼
      
     ► 
     gonna BMW because I like cars we are 
     
     
  
 
 
	 01:24:33
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     ► 
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	 01:26:01
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	 01:26:03
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	 01:26:07
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	 01:26:12
     ◼
      
     ► 
     some ask ATP we have a twofer with 
     
     
  
 
 
	 01:26:15
     ◼
      
     ► 
     regard to evil addicting juice bosey 
     
     
  
 
 
	 01:26:18
     ◼
      
     ► 
     Moncrief writes hey Marco what's your 
     
     
  
 
 
	 01:26:20
     ◼
      
     ► 
     go-to hand grinder for those of us who 
     
     
  
 
 
	 01:26:22
     ◼
      
     ► 
     don't want your fancy powered instant 
     
     
  
 
 
	 01:26:24
     ◼
      
     ► 
     coffee tubes for travel hand grinding 
     
     
  
 
 
	 01:26:27
     ◼
      
     ► 
     hmm I've had to both hereo first like 
     
     
  
 
 
	 01:26:31
     ◼
      
     ► 
     the skinny one I forget what it's called 
     
     
  
 
 
	 01:26:33
     ◼
      
     ► 
     and then I later got the I'm kind of 
     
     
  
 
 
	 01:26:35
     ◼
      
     ► 
     stubby or one which is called the 
     
     
  
 
 
	 01:26:37
     ◼
      
     ► 
     Skerton I can 
     
     
  
 
 
	 01:26:40
     ◼
      
     ► 
     recommend either of them really if you 
     
     
  
 
 
	 01:26:43
     ◼
      
     ► 
     if you insist on hand grinding coffee 
     
     
  
 
 
	 01:26:45
     ◼
      
     ► 
     the hereos curtain is the much better 
     
     
  
 
 
	 01:26:47
     ◼
      
     ► 
     one like the little skinnier one it's it 
     
     
  
 
 
	 01:26:50
     ◼
      
     ► 
     was useless it was very hard to get 
     
     
  
 
 
	 01:26:52
     ◼
      
     ► 
     anything out of it thus curtain is 
     
     
  
 
 
	 01:26:53
     ◼
      
     ► 
     bulkier but substantially faster the 
     
     
  
 
 
	 01:26:57
     ◼
      
     ► 
     problem is there's a reason why coffee 
     
     
  
 
 
	 01:27:00
     ◼
      
     ► 
     grinders are all electric because you 
     
     
  
 
 
	 01:27:03
     ◼
      
     ► 
     need to do a lot of hand cranking to 
     
     
  
 
 
	 01:27:05
     ◼
      
     ► 
     really get a meaningful amount of coffee 
     
     
  
 
 
	 01:27:07
     ◼
      
     ► 
     especially if you're doing something 
     
     
  
 
 
	 01:27:08
     ◼
      
     ► 
     that needs a finer grind like a narrow 
     
     
  
 
 
	 01:27:11
     ◼
      
     ► 
     press this is one of the many reasons 
     
     
  
 
 
	 01:27:13
     ◼
      
     ► 
     why I decided after only like one or two 
     
     
  
 
 
	 01:27:16
     ◼
      
     ► 
     tries that travel coffee setups are not 
     
     
  
 
 
	 01:27:19
     ◼
      
     ► 
     for me so the only thing I can say is 
     
     
  
 
 
	 01:27:23
     ◼
      
     ► 
     please try not to do this at all but if 
     
     
  
 
 
	 01:27:26
     ◼
      
     ► 
     you're going to do it 
     
     
  
 
 
	 01:27:27
     ◼
      
     ► 
     the hereo Skerton is the one to get and 
     
     
  
 
 
	 01:27:30
     ◼
      
     ► 
     additionally dog oh boy II would like to 
     
     
  
 
 
	 01:27:32
     ◼
      
     ► 
     know what is your coffee setup hike I 
     
     
  
 
 
	 01:27:34
     ◼
      
     ► 
     just found out that you like coffee how 
     
     
  
 
 
	 01:27:37
     ◼
      
     ► 
     do you just find out that Marco likes 
     
     
  
 
 
 
	 01:27:39
     ◼
      
     ► 
     his blood is coffee that's right anyway 
     
     
  
 
 
	 01:27:42
     ◼
      
     ► 
     I just found out you like coffee would 
     
     
  
 
 
	 01:27:43
     ◼
      
     ► 
     like to know more about your setup yeah 
     
     
  
 
 
	 01:27:48
     ◼
      
     ► 
     alright so basically I'm a crazy coffee 
     
     
  
 
 
	 01:27:51
     ◼
      
     ► 
     enthusiast if you think I care a lot 
     
     
  
 
 
	 01:27:53
     ◼
      
     ► 
     about macbook keyboards you haven't seen 
     
     
  
 
 
	 01:27:56
     ◼
      
     ► 
     me try to make or brew coffee I'm a home 
     
     
  
 
 
	 01:27:59
     ◼
      
     ► 
     roaster i roast my own coffee on a hot 
     
     
  
 
 
	 01:28:02
     ◼
      
     ► 
     top roaster I get the unroasted beans 
     
     
  
 
 
	 01:28:05
     ◼
      
     ► 
     from sweet Maria's I tend to get kenya 
     
     
  
 
 
	 01:28:09
     ◼
      
     ► 
     beans the vast majority is my favorite 
     
     
  
 
 
	 01:28:11
     ◼
      
     ► 
     being sweet Maria's is the best resource 
     
     
  
 
 
	 01:28:13
     ◼
      
     ► 
     I've ever seen 
     
     
  
 
 
	 01:28:14
     ◼
      
     ► 
     for not only getting unroasted beans but 
     
     
  
 
 
	 01:28:17
     ◼
      
     ► 
     getting roosters and learning how to use 
     
     
  
 
 
	 01:28:18
     ◼
      
     ► 
     them so I suggest sweet Maria's calm 
     
     
  
 
 
	 01:28:21
     ◼
      
     ► 
     they've been doing this for a very long 
     
     
  
 
 
	 01:28:23
     ◼
      
     ► 
     time and they've been wonderful and if 
     
     
  
 
 
	 01:28:25
     ◼
      
     ► 
     you're going to start out on a coffee 
     
     
  
 
 
	 01:28:26
     ◼
      
     ► 
     roaster you can start with the cheap air 
     
     
  
 
 
	 01:28:28
     ◼
      
     ► 
     popper or a the Dame or 1300 I think our 
     
     
  
 
 
	 01:28:32
     ◼
      
     ► 
     1,600 yeah that's that's the one I had 
     
     
  
 
 
	 01:28:34
     ◼
      
     ► 
     first it's decent the hot top is about 
     
     
  
 
 
	 01:28:38
     ◼
      
     ► 
     three times the price but is three times 
     
     
  
 
 
	 01:28:41
     ◼
      
     ► 
     better so it's up to you how you how you 
     
     
  
 
 
	 01:28:43
     ◼
      
     ► 
     want to deal with that but coffee home 
     
     
  
 
 
	 01:28:46
     ◼
      
     ► 
     roasting is something that nobody should 
     
     
  
 
 
	 01:28:49
     ◼
      
     ► 
     really do but I do it because I care a 
     
     
  
 
 
	 01:28:52
     ◼
      
     ► 
     lot about things that people don't care 
     
     
  
 
 
	 01:28:53
     ◼
      
     ► 
     and I'm very happy with that and I'm 
     
     
  
 
 
	 01:28:55
     ◼
      
     ► 
     content with that so that being said 
     
     
  
 
 
	 01:28:57
     ◼
      
     ► 
     when I'm out I mentioned last time I've 
     
     
  
 
 
	 01:29:00
     ◼
      
     ► 
     been recently trying these these cool 
     
     
  
 
 
	 01:29:03
     ◼
      
     ► 
     new sudden coffee instant coffee things 
     
     
  
 
 
	 01:29:05
     ◼
      
     ► 
     like when I'm traveling or on an 
     
     
  
 
 
	 01:29:06
     ◼
      
     ► 
     airplane or something 
     
     
  
 
 
	 01:29:07
     ◼
      
     ► 
     it's Southern Coffee is surprisingly 
     
     
  
 
 
	 01:29:09
     ◼
      
     ► 
     good I also in the meantime have been 
     
     
  
 
 
	 01:29:12
     ◼
      
     ► 
     recommended to other ones 
     
     
  
 
 
	 01:29:13
     ◼
      
     ► 
     voilá spelled like viola you-know-who 
     
     
  
 
 
 
	 01:29:16
     ◼
      
     ► 
     coffee and Swift cup coffee both of 
     
     
  
 
 
	 01:29:19
     ◼
      
     ► 
     which are also like kind of pricey 
     
     
  
 
 
	 01:29:22
     ◼
      
     ► 
     high-end instant coffee packets both of 
     
     
  
 
 
	 01:29:26
     ◼
      
     ► 
     them are good Swift cup I think might be 
     
     
  
 
 
	 01:29:28
     ◼
      
     ► 
     my favorite of all three so far I have 
     
     
  
 
 
	 01:29:31
     ◼
      
     ► 
     to try a little bit more of it but I'm 
     
     
  
 
 
	 01:29:32
     ◼
      
     ► 
     very impressed by the Swift cup flavor 
     
     
  
 
 
	 01:29:34
     ◼
      
     ► 
     but southern coffee is actually more 
     
     
  
 
 
	 01:29:37
     ◼
      
     ► 
     practical because you can use the tube 
     
     
  
 
 
	 01:29:38
     ◼
      
     ► 
     as a stirrer which is nice anyway at 
     
     
  
 
 
	 01:29:41
     ◼
      
     ► 
     home when I'm using my home roasted 
     
     
  
 
 
	 01:29:43
     ◼
      
     ► 
     beans I grind them with a Bharat's of 
     
     
  
 
 
	 01:29:47
     ◼
      
     ► 
     virtuoso and I put them in a narrow 
     
     
  
 
 
	 01:29:49
     ◼
      
     ► 
     press and I use a fairly imprecise 
     
     
  
 
 
	 01:29:52
     ◼
      
     ► 
     inverted Aeropress method and I use a 
     
     
  
 
 
	 01:29:56
     ◼
      
     ► 
     electric kettle to pour hot water into 
     
     
  
 
 
	 01:29:58
     ◼
      
     ► 
     it that's about it that's my coffee 
     
     
  
 
 
	 01:30:00
     ◼
      
     ► 
     setup I pour I press the coffee into a 
     
     
  
 
 
	 01:30:03
     ◼
      
     ► 
     mug and then I drink it usually I'm 
     
     
  
 
 
	 01:30:07
     ◼
      
     ► 
     making coffee for me and TIFF at the 
     
     
  
 
 
	 01:30:08
     ◼
      
     ► 
     same time so I use two air presses in 
     
     
  
 
 
	 01:30:10
     ◼
      
     ► 
     parallel one in each hand and it's 
     
     
  
 
 
	 01:30:13
     ◼
      
     ► 
     totally fine I've tried pretty much 
     
     
  
 
 
	 01:30:16
     ◼
      
     ► 
     every way I know of to brew coffee I had 
     
     
  
 
 
	 01:30:21
     ◼
      
     ► 
     way I've tried French presses drip pots 
     
     
  
 
 
	 01:30:23
     ◼
      
     ► 
     good drip hot bad drip pots butters 
     
     
  
 
 
	 01:30:26
     ◼
      
     ► 
     right I have I have tried the butter 
     
     
  
 
 
	 01:30:28
     ◼
      
     ► 
     that's terrible I have tried the what's 
     
     
  
 
 
	 01:30:32
     ◼
      
     ► 
     the big expensive oh the clover machine 
     
     
  
 
 
	 01:30:33
     ◼
      
     ► 
     I've tried the clover machine both at a 
     
     
  
 
 
	 01:30:35
     ◼
      
     ► 
     real coffee shop and then later at 
     
     
  
 
 
	 01:30:37
     ◼
      
     ► 
     Starbucks I've tried lots of different 
     
     
  
 
 
	 01:30:39
     ◼
      
     ► 
     brew I've tried a vacuum brewer I have 
     
     
  
 
 
	 01:30:42
     ◼
      
     ► 
     tried so many different ways to brew 
     
     
  
 
 
	 01:30:43
     ◼
      
     ► 
     coffee and what it comes down to is the 
     
     
  
 
 
	 01:30:47
     ◼
      
     ► 
     best way to brew one cup of coffee or 
     
     
  
 
 
	 01:30:49
     ◼
      
     ► 
     two if you're going to operate two in 
     
     
  
 
 
	 01:30:51
     ◼
      
     ► 
     parallel is that is the Aeropress the 
     
     
  
 
 
	 01:30:53
     ◼
      
     ► 
     best way to prove more than that is the 
     
     
  
 
 
	 01:30:55
     ◼
      
     ► 
     Hario v60 pour over cone into whatever 
     
     
  
 
 
	 01:30:57
     ◼
      
     ► 
     vessel you feel like that's it all right 
     
     
  
 
 
	 01:31:01
     ◼
      
     ► 
     Bryce minty would like to know you know 
     
     
  
 
 
	 01:31:04
     ◼
      
     ► 
     I'm finally getting around to replacing 
     
     
  
 
 
	 01:31:05
     ◼
      
     ► 
     that awful file set-top box at my house 
     
     
  
 
 
	 01:31:07
     ◼
      
     ► 
     which TiVo are you using John and not 
     
     
  
 
 
	 01:31:09
     ◼
      
     ► 
     sure if the $750 for a new bolt and 
     
     
  
 
 
	 01:31:12
     ◼
      
     ► 
     lifetime service is really worth it 
     
     
  
 
 
	 01:31:13
     ◼
      
     ► 
     kind of like apples laptops TiVo line is 
     
     
  
 
 
	 01:31:16
     ◼
      
     ► 
     not in a great place right now because 
     
     
  
 
 
	 01:31:19
     ◼
      
     ► 
     all of their newest machines are using 
     
     
  
 
 
	 01:31:23
     ◼
      
     ► 
     this incredibly stupid bent box design 
     
     
  
 
 
	 01:31:26
     ◼
      
     ► 
     like it looks like a regular set-top box 
     
     
  
 
 
	 01:31:28
     ◼
      
     ► 
     would imagine you bent it like and not 
     
     
  
 
 
	 01:31:30
     ◼
      
     ► 
     even in the middle so it makes this kind 
     
     
  
 
 
	 01:31:31
     ◼
      
     ► 
     of like weird inverted V shape the bend 
     
     
  
 
 
	 01:31:35
     ◼
      
     ► 
     is stupid and you can't stack stuff on 
     
     
  
 
 
	 01:31:37
     ◼
      
     ► 
     half of it but worse than the bend much 
     
     
  
 
 
	 01:31:39
     ◼
      
     ► 
     worse is the fact that the thing is very 
     
     
  
 
 
	 01:31:42
     ◼
      
     ► 
     small and so they have a you know low 
     
     
  
 
 
	 01:31:46
     ◼
      
     ► 
     diameter fan and if it has to spin very 
     
     
  
 
 
	 01:31:47
     ◼
      
     ► 
     fast and makes a very annoying 
     
     
  
 
 
	 01:31:49
     ◼
      
     ► 
     high-pitched noise so all of the bent 
     
     
  
 
 
	 01:31:51
     ◼
      
     ► 
     box TiVo's are noisier than the much 
     
     
  
 
 
	 01:31:55
     ◼
      
     ► 
     larger flat box TiVo's that they 
     
     
  
 
 
	 01:31:57
     ◼
      
     ► 
     replaced which is a shame because the 
     
     
  
 
 
	 01:32:00
     ◼
      
     ► 
     top end TiVo the top end bent box TiVo I 
     
     
  
 
 
	 01:32:03
     ◼
      
     ► 
     have one that well actually not 
     
     
  
 
 
	 01:32:05
     ◼
      
     ► 
     toughened that anymore now I have that 
     
     
  
 
 
	 01:32:06
     ◼
      
     ► 
     Fox thing but I think it's basically 
     
     
  
 
 
	 01:32:08
     ◼
      
     ► 
     same sort of voice control they are 
     
     
  
 
 
	 01:32:11
     ◼
      
     ► 
     otherwise very good they are fast 
     
     
  
 
 
	 01:32:14
     ◼
      
     ► 
     they're small the interface has not been 
     
     
  
 
 
	 01:32:19
     ◼
      
     ► 
     entirely ruined by this new interface 
     
     
  
 
 
	 01:32:20
     ◼
      
     ► 
     that they're trying to roll out I still 
     
     
  
 
 
	 01:32:22
     ◼
      
     ► 
     haven't gotten the new interface but it 
     
     
  
 
 
	 01:32:23
     ◼
      
     ► 
     looks pretty gross but the old one is 
     
     
  
 
 
	 01:32:25
     ◼
      
     ► 
     good like it is a good product it is a 
     
     
  
 
 
	 01:32:27
     ◼
      
     ► 
     good TiVo except for the fact that the 
     
     
  
 
 
	 01:32:29
     ◼
      
     ► 
     box has been and it makes awesome noise 
     
     
  
 
 
	 01:32:31
     ◼
      
     ► 
     if you can find a Romeo Pro which I also 
     
     
  
 
 
	 01:32:34
     ◼
      
     ► 
     have one of it is not quite as fancy as 
     
     
  
 
 
	 01:32:38
     ◼
      
     ► 
     the latest bent box ones but it's still 
     
     
  
 
 
	 01:32:41
     ◼
      
     ► 
     plenty fast it is way bigger 
     
     
  
 
 
	 01:32:42
     ◼
      
     ► 
     ridiculously bigger which is kind of a 
     
     
  
 
 
	 01:32:45
     ◼
      
     ► 
     shame but it is quieter so there is no 
     
     
  
 
 
	 01:32:48
     ◼
      
     ► 
     perfect TiVo to get I would say that if 
     
     
  
 
 
	 01:32:51
     ◼
      
     ► 
     you have like an entertainment center or 
     
     
  
 
 
	 01:32:52
     ◼
      
     ► 
     some place where you're not going to 
     
     
  
 
 
	 01:32:53
     ◼
      
     ► 
     hear the fan or you don't care about fan 
     
     
  
 
 
	 01:32:55
     ◼
      
     ► 
     noises or whatever then the stupid vent 
     
     
  
 
 
	 01:32:58
     ◼
      
     ► 
     box top-of-the-line TiVo's are still 
     
     
  
 
 
	 01:33:00
     ◼
      
     ► 
     pretty good t-bo's but if you care about 
     
     
  
 
 
	 01:33:02
     ◼
      
     ► 
     the noise or want to save some money 
     
     
  
 
 
	 01:33:03
     ◼
      
     ► 
     look into a romeo pro if you can find 
     
     
  
 
 
	 01:33:06
     ◼
      
     ► 
     one because they are much more 
     
     
  
 
 
	 01:33:07
     ◼
      
     ► 
     conventional and straightforward and 
     
     
  
 
 
	 01:33:10
     ◼
      
     ► 
     flat and slightly quieter excellent 
     
     
  
 
 
	 01:33:13
     ◼
      
     ► 
     and finally kg writes what kind of 
     
     
  
 
 
	 01:33:15
     ◼
      
     ► 
     clipboard management apps are you using 
     
     
  
 
 
	 01:33:17
     ◼
      
     ► 
     if any on your Mac 
     
     
  
 
 
	 01:33:19
     ◼
      
     ► 
     I use Alfred as my both app launcher as 
     
     
  
 
 
	 01:33:22
     ◼
      
     ► 
     well as you know kind of do everything 
     
     
  
 
 
	 01:33:24
     ◼
      
     ► 
     machine and it includes some very basic 
     
     
  
 
 
	 01:33:27
     ◼
      
     ► 
     clipboard like history and management 
     
     
  
 
 
	 01:33:29
     ◼
      
     ► 
     and stuff like that that has been great 
     
     
  
 
 
	 01:33:31
     ◼
      
     ► 
     it is exactly what I want and nothing 
     
     
  
 
 
	 01:33:34
     ◼
      
     ► 
     more and that that has worked really 
     
     
  
 
 
	 01:33:37
     ◼
      
     ► 
     well for me I did beta test pastebot 
     
     
  
 
 
	 01:33:40
     ◼
      
     ► 
     which is by the same folks that do tweet 
     
     
  
 
 
	 01:33:44
     ◼
      
     ► 
     BOTS and net bot r.i.p and that was 
     
     
  
 
 
	 01:33:48
     ◼
      
     ► 
     really good but more powerful than what 
     
     
  
 
 
	 01:33:52
     ◼
      
     ► 
     I personally wanted it can do things 
     
     
  
 
 
	 01:33:54
     ◼
      
     ► 
     like you know filter or like you know 
     
     
  
 
 
	 01:33:56
     ◼
      
     ► 
     modify what you've copied and and maybe 
     
     
  
 
 
	 01:33:59
     ◼
      
     ► 
     if I spent the time I would end up 
     
     
  
 
 
	 01:34:00
     ◼
      
     ► 
     deciding oh I actually really do like 
     
     
  
 
 
	 01:34:02
     ◼
      
     ► 
     this but for my needs it was it was 
     
     
  
 
 
	 01:34:05
     ◼
      
     ► 
     overkill for what I'm looking for from 
     
     
  
 
 
	 01:34:07
     ◼
      
     ► 
     it Marco do you have any sort of 
     
     
  
 
 
	 01:34:09
     ◼
      
     ► 
     clipboard management setup yeah I I 
     
     
  
 
 
	 01:34:12
     ◼
      
     ► 
     actually really really love clipboard 
     
     
  
 
 
	 01:34:15
     ◼
      
     ► 
     management like it I came fairly late to 
     
     
  
 
 
	 01:34:18
     ◼
      
     ► 
     it like I think I was like most of the 
     
     
  
 
 
	 01:34:20
     ◼
      
     ► 
     way through my job at tumblr before I 
     
     
  
 
 
	 01:34:22
     ◼
      
     ► 
     started using a clipboard manager and I 
     
     
  
 
 
	 01:34:23
     ◼
      
     ► 
     wish I had done it earlier once I got 
     
     
  
 
 
	 01:34:25
     ◼
      
     ► 
     into it because you know programming and 
     
     
  
 
 
	 01:34:27
     ◼
      
     ► 
     just general computer use there is a lot 
     
     
  
 
 
	 01:34:29
     ◼
      
     ► 
     of opportunities to like stack up a 
     
     
  
 
 
	 01:34:32
     ◼
      
     ► 
     couple things in the clipboard then 
     
     
  
 
 
	 01:34:33
     ◼
      
     ► 
     paste them down somewhere like it's the 
     
     
  
 
 
	 01:34:35
     ◼
      
     ► 
     kind of thing like having multiple 
     
     
  
 
 
	 01:34:37
     ◼
      
     ► 
     clipboards or multiple levels to a 
     
     
  
 
 
	 01:34:40
     ◼
      
     ► 
     stacked clipboard is really really nice 
     
     
  
 
 
	 01:34:43
     ◼
      
     ► 
     in so many types of work on computers 
     
     
  
 
 
	 01:34:46
     ◼
      
     ► 
     and it's one of the biggest things that 
     
     
  
 
 
	 01:34:47
     ◼
      
     ► 
     I think it's kind of a shame that iOS 
     
     
  
 
 
	 01:34:49
     ◼
      
     ► 
     not only doesn't have it but probably 
     
     
  
 
 
	 01:34:50
     ◼
      
     ► 
     never will have it when you're working 
     
     
  
 
 
	 01:34:53
     ◼
      
     ► 
     on iOS one of the biggest things I miss 
     
     
  
 
 
	 01:34:54
     ◼
      
     ► 
     but I've tried a lot of them I think 
     
     
  
 
 
	 01:34:58
     ◼
      
     ► 
     I've tried almost all of them started 
     
     
  
 
 
	 01:35:00
     ◼
      
     ► 
     out on one called jump cut which was 
     
     
  
 
 
	 01:35:02
     ◼
      
     ► 
     like just a clipboard manager it's open 
     
     
  
 
 
	 01:35:03
     ◼
      
     ► 
     it was open source back forever ago I 
     
     
  
 
 
	 01:35:05
     ◼
      
     ► 
     don't know where it is now and then I 
     
     
  
 
 
	 01:35:07
     ◼
      
     ► 
     later moved on to launch bar and you 
     
     
  
 
 
	 01:35:11
     ◼
      
     ► 
     know I've also you know back in the day 
     
     
  
 
 
	 01:35:13
     ◼
      
     ► 
     I used Quicksilver as my like fast 
     
     
  
 
 
	 01:35:14
     ◼
      
     ► 
     launcher than for awhile I just did 
     
     
  
 
 
	 01:35:16
     ◼
      
     ► 
     spotlight as the launcher as they as an 
     
     
  
 
 
	 01:35:18
     ◼
      
     ► 
     almost fast launcher and then launch bar 
     
     
  
 
 
	 01:35:21
     ◼
      
     ► 
     kind of combines everything into one app 
     
     
  
 
 
	 01:35:23
     ◼
      
     ► 
     for me it is a super fast launcher and 
     
     
  
 
 
	 01:35:24
     ◼
      
     ► 
     also my favorite clipboard manager and I 
     
     
  
 
 
	 01:35:28
     ◼
      
     ► 
     know like you know Alfred and there's a 
     
     
  
 
 
	 01:35:30
     ◼
      
     ► 
     bunch of other ones out there now 
     
     
  
 
 
	 01:35:32
     ◼
      
     ► 
     I'm sure they're all great just launch 
     
     
  
 
 
	 01:35:33
     ◼
      
     ► 
     bar happens to be the one that meshed 
     
     
  
 
 
	 01:35:36
     ◼
      
     ► 
     best with me and the way I like it to 
     
     
  
 
 
	 01:35:38
     ◼
      
     ► 
     work and the way I like it to look and 
     
     
  
 
 
	 01:35:40
     ◼
      
     ► 
     behave and everything else so I use 
     
     
  
 
 
	 01:35:42
     ◼
      
     ► 
     launch bar for that and and kind of like 
     
     
  
 
 
	 01:35:45
     ◼
      
     ► 
     what you said Casey I'm I'm a heavy but 
     
     
  
 
 
	 01:35:48
     ◼
      
     ► 
     shallow user of it like yeah yeah yeah I 
     
     
  
 
 
	 01:35:51
     ◼
      
     ► 
     use it constantly very I heavily use I 
     
     
  
 
 
	 01:35:54
     ◼
      
     ► 
     use the crap out of it but I only scrape 
     
     
  
 
 
	 01:35:57
     ◼
      
     ► 
     the surface of the available features I 
     
     
  
 
 
	 01:36:00
     ◼
      
     ► 
     literally only use it to like launch 
     
     
  
 
 
	 01:36:02
     ◼
      
     ► 
     apps find emoji to paste into things 
     
     
  
 
 
	 01:36:05
     ◼
      
     ► 
     which is a fairly recent thing and use 
     
     
  
 
 
	 01:36:09
     ◼
      
     ► 
     multiple clipboards that's it I don't do 
     
     
  
 
 
	 01:36:10
     ◼
      
     ► 
     anything where you can like you know hit 
     
     
  
 
 
	 01:36:12
     ◼
      
     ► 
     a different key and send it to another 
     
     
  
 
 
	 01:36:13
     ◼
      
     ► 
     workflow or sent it to a script or 
     
     
  
 
 
	 01:36:15
     ◼
      
     ► 
     capitalize it in this way like I don't 
     
     
  
 
 
	 01:36:16
     ◼
      
     ► 
     do any of that it's only an app launcher 
     
     
  
 
 
	 01:36:19
     ◼
      
     ► 
     and I click on a clipboard manager for 
     
     
  
 
 
	 01:36:21
     ◼
      
     ► 
     me and that's how it's whatever it cost 
     
     
  
 
 
	 01:36:23
     ◼
      
     ► 
     it's like 40 or 50 bucks whatever it 
     
     
  
 
 
	 01:36:25
     ◼
      
     ► 
     cost it's totally worth it just for that 
     
     
  
 
 
	 01:36:27
     ◼
      
     ► 
     because it is such an incredible part of 
     
     
  
 
 
	 01:36:29
     ◼
      
     ► 
     my workflow doing pretty much everything 
     
     
  
 
 
	 01:36:32
     ◼
      
     ► 
     because that clipboard manager it's so 
     
     
  
 
 
	 01:36:34
     ◼
      
     ► 
     good that being said if you don't want 
     
     
  
 
 
	 01:36:35
     ◼
      
     ► 
     to spend that much there are 
     
     
  
 
 
	 01:36:36
     ◼
      
     ► 
     alternatives as I as you know as both of 
     
     
  
 
 
	 01:36:38
     ◼
      
     ► 
     us said but I highly suggest whatever a 
     
     
  
 
 
	 01:36:42
     ◼
      
     ► 
     clipboard manager you end up with if you 
     
     
  
 
 
	 01:36:44
     ◼
      
     ► 
     don't use one try one if you do anything 
     
     
  
 
 
	 01:36:48
     ◼
      
     ► 
     on a Mac ever try a clipboard manager 
     
     
  
 
 
	 01:36:50
     ◼
      
     ► 
     because once you get into the habit it's 
     
     
  
 
 
	 01:36:53
     ◼
      
     ► 
     like you know so I mean so much of 
     
     
  
 
 
	 01:36:55
     ◼
      
     ► 
     modern work is copying and pasting stuff 
     
     
  
 
 
	 01:36:56
     ◼
      
     ► 
     like from one place to another and it's 
     
     
  
 
 
	 01:36:58
     ◼
      
     ► 
     so nice to people to like copy three 
     
     
  
 
 
	 01:37:01
     ◼
      
     ► 
     things and then go to a go to the other 
     
     
  
 
 
	 01:37:03
     ◼
      
     ► 
     app and paste one paste to paste three 
     
     
  
 
 
	 01:37:06
     ◼
      
     ► 
     like to have tinnitus to go back and 
     
     
  
 
 
	 01:37:08
     ◼
      
     ► 
     forth so much it's it's such a 
     
     
  
 
 
	 01:37:10
     ◼
      
     ► 
     revolution and how you how you use your 
     
     
  
 
 
	 01:37:12
     ◼
      
     ► 
     clipboard you will wonder how anything 
     
     
  
 
 
	 01:37:14
     ◼
      
     ► 
     ever doesn't use like how anyone gets 
     
     
  
 
 
	 01:37:17
     ◼
      
     ► 
     around not using a clipboard it's almost 
     
     
  
 
 
	 01:37:19
     ◼
      
     ► 
     as big of a change as having a clipboard 
     
     
  
 
 
	 01:37:22
     ◼
      
     ► 
     versus not having a clipboard like at 
     
     
  
 
 
	 01:37:24
     ◼
      
     ► 
     the very first time you were like when 
     
     
  
 
 
	 01:37:26
     ◼
      
     ► 
     you were we were all learning how to use 
     
     
  
 
 
	 01:37:27
     ◼
      
     ► 
     computers that first time you discovered 
     
     
  
 
 
	 01:37:29
     ◼
      
     ► 
     the clipboard and that you could copy 
     
     
  
 
 
	 01:37:31
     ◼
      
     ► 
     and paste things like it like it's 
     
     
  
 
 
	 01:37:33
     ◼
      
     ► 
     almost that big of a deal 
     
     
  
 
 
	 01:37:34
     ◼
      
     ► 
     once you can have like a little history 
     
     
  
 
 
	 01:37:37
     ◼
      
     ► 
     or a stack John so I use jump cut for 
     
     
  
 
 
	 01:37:41
     ◼
      
     ► 
     years because I just wanted basic 
     
     
  
 
 
	 01:37:43
     ◼
      
     ► 
     functionality and 
     
     
  
 
 
	 01:37:45
     ◼
      
     ► 
     I use pay spot and I don't use much of 
     
     
  
 
 
	 01:37:48
     ◼
      
     ► 
     the fancy functionality but it like jump 
     
     
  
 
 
	 01:37:50
     ◼
      
     ► 
     cut was fine but pay spot it just has a 
     
     
  
 
 
	 01:37:51
     ◼
      
     ► 
     little bit more polish you know like all 
     
     
  
 
 
	 01:37:53
     ◼
      
     ► 
     the all the Bott things is just nicer so 
     
     
  
 
 
	 01:37:55
     ◼
      
     ► 
     I'm gladly paid for it to have a Polish 
     
     
  
 
 
	 01:37:57
     ◼
      
     ► 
     and hopefully more well supported think 
     
     
  
 
 
	 01:37:59
     ◼
      
     ► 
     of this Marco covered most of the 
     
     
  
 
 
	 01:38:01
     ◼
      
     ► 
     benefits of of a clipboard manager let 
     
     
  
 
 
	 01:38:06
     ◼
      
     ► 
     me tell you about a couple of the 
     
     
  
 
 
	 01:38:06
     ◼
      
     ► 
     dangers one danger as Marco pointed out 
     
     
  
 
 
	 01:38:09
     ◼
      
     ► 
     is that it will change your mental model 
     
     
  
 
 
	 01:38:12
     ◼
      
     ► 
     of how computers work and I've done this 
     
     
  
 
 
	 01:38:14
     ◼
      
     ► 
     a couple of times where I've been on 
     
     
  
 
 
	 01:38:15
     ◼
      
     ► 
     someone else's computer even even just 
     
     
  
 
 
	 01:38:17
     ◼
      
     ► 
     like I'm on my wife's computer and one 
     
     
  
 
 
	 01:38:19
     ◼
      
     ► 
     of my kids accounts where they don't run 
     
     
  
 
 
	 01:38:20
     ◼
      
     ► 
     a clipboard manager like it's the same 
     
     
  
 
 
	 01:38:22
     ◼
      
     ► 
     computer but they don't have been don't 
     
     
  
 
 
	 01:38:23
     ◼
      
     ► 
     run pay spot or whatever and I will be 
     
     
  
 
 
	 01:38:27
     ◼
      
     ► 
     doing stuff in the computer and I will 
     
     
  
 
 
	 01:38:30
     ◼
      
     ► 
     not realize way too late that I just 
     
     
  
 
 
	 01:38:33
     ◼
      
     ► 
     thought I was queuing up three things in 
     
     
  
 
 
	 01:38:34
     ◼
      
     ► 
     the clipboard and in reality I was just 
     
     
  
 
 
	 01:38:36
     ◼
      
     ► 
     overriding and the all the things except 
     
     
  
 
 
	 01:38:41
     ◼
      
     ► 
     for the most recent one don't exist 
     
     
  
 
 
	 01:38:43
     ◼
      
     ► 
     anywhere else like I will I will like 
     
     
  
 
 
	 01:38:45
     ◼
      
     ► 
     copy something out of a document close 
     
     
  
 
 
	 01:38:47
     ◼
      
     ► 
     the document without saving it go to 
     
     
  
 
 
	 01:38:49
     ◼
      
     ► 
     another document copy something out 
     
     
  
 
 
	 01:38:50
     ◼
      
     ► 
     close without saving it and like and 
     
     
  
 
 
	 01:38:51
     ◼
      
     ► 
     then you know copy another thing and 
     
     
  
 
 
	 01:38:53
     ◼
      
     ► 
     then go to the destination expecting to 
     
     
  
 
 
	 01:38:54
     ◼
      
     ► 
     paste in all three of those things and 
     
     
  
 
 
	 01:38:55
     ◼
      
     ► 
     guess what two of them are gone like 
     
     
  
 
 
	 01:38:57
     ◼
      
     ► 
     gone gone like as in data loss gone as 
     
     
  
 
 
	 01:39:00
     ◼
      
     ► 
     in I didn't write them down anywhere and 
     
     
  
 
 
	 01:39:01
     ◼
      
     ► 
     they're gone why because my mental model 
     
     
  
 
 
	 01:39:03
     ◼
      
     ► 
     is that copy and paste is like a cue and 
     
     
  
 
 
	 01:39:05
     ◼
      
     ► 
     it's not it's just one place and that 
     
     
  
 
 
	 01:39:07
     ◼
      
     ► 
     makes me sad the other thing is some of 
     
     
  
 
 
	 01:39:09
     ◼
      
     ► 
     these clipboard managers have a way to 
     
     
  
 
 
	 01:39:11
     ◼
      
     ► 
     synchronize your clippings either like 
     
     
  
 
 
	 01:39:13
     ◼
      
     ► 
     through iCloud or across other machines 
     
     
  
 
 
	 01:39:15
     ◼
      
     ► 
     or whatever and applications also have a 
     
     
  
 
 
	 01:39:20
     ◼
      
     ► 
     way to blacklist something and those two 
     
     
  
 
 
	 01:39:22
     ◼
      
     ► 
     features should make a tickle in your 
     
     
  
 
 
	 01:39:24
     ◼
      
     ► 
     mind because one of the things that I 
     
     
  
 
 
	 01:39:27
     ◼
      
     ► 
     think they put in a blacklist by default 
     
     
  
 
 
	 01:39:28
     ◼
      
     ► 
     is like keychain access or one password 
     
     
  
 
 
	 01:39:30
     ◼
      
     ► 
     yeah if you copy and paste the password 
     
     
  
 
 
	 01:39:33
     ◼
      
     ► 
     and have any kind of cloud 
     
     
  
 
 
	 01:39:35
     ◼
      
     ► 
     synchronization on and don't have that 
     
     
  
 
 
	 01:39:37
     ◼
      
     ► 
     app blacklisted guess what you just 
     
     
  
 
 
	 01:39:38
     ◼
      
     ► 
     spread your unencrypted password to our 
     
     
  
 
 
	 01:39:40
     ◼
      
     ► 
     possibly encrypted either way you just 
     
     
  
 
 
	 01:39:42
     ◼
      
     ► 
     spread your password through cloud 
     
     
  
 
 
	 01:39:43
     ◼
      
     ► 
     storage and possibly to other computers 
     
     
  
 
 
	 01:39:45
     ◼
      
     ► 
     that you may or may not control so be 
     
     
  
 
 
	 01:39:48
     ◼
      
     ► 
     careful with your clipboard manager they 
     
     
  
 
 
	 01:39:50
     ◼
      
     ► 
     the good ones have tools for you to not 
     
     
  
 
 
	 01:39:52
     ◼
      
     ► 
     have that happen you have to use those 
     
     
  
 
 
	 01:39:54
     ◼
      
     ► 
     tools which is kind of the reason I can 
     
     
  
 
 
	 01:39:56
     ◼
      
     ► 
     imagine why Apple doesn't build this in 
     
     
  
 
 
	 01:39:58
     ◼
      
     ► 
     right like what does an apple just build 
     
     
  
 
 
	 01:39:59
     ◼
      
     ► 
     in multiple clipboards they put a clock 
     
     
  
 
 
	 01:40:01
     ◼
      
     ► 
     in the menu bar after all that's a 
     
     
  
 
 
	 01:40:03
     ◼
      
     ► 
     pretty old reference there but they're 
     
     
  
 
 
	 01:40:06
     ◼
      
     ► 
     done so many things since then there are 
     
     
  
 
 
	 01:40:08
     ◼
      
     ► 
     dangerous to this and I'm not sure which 
     
     
  
 
 
	 01:40:11
     ◼
      
     ► 
     is the worse the these the possible 
     
     
  
 
 
	 01:40:12
     ◼
      
     ► 
     security danger or the fact that you get 
     
     
  
 
 
	 01:40:14
     ◼
      
     ► 
     so used to it that trying to use a 
     
     
  
 
 
	 01:40:16
     ◼
      
     ► 
     computer without it the computer feels 
     
     
  
 
 
	 01:40:18
     ◼
      
     ► 
     broken yeah those are bad reasons I'm 
     
     
  
 
 
	 01:40:23
     ◼
      
     ► 
     not saying that's the reason you 
     
     
  
 
 
	 01:40:24
     ◼
      
     ► 
     shouldn't use it like I will I will use 
     
     
  
 
 
	 01:40:25
     ◼
      
     ► 
     it forever like I have to use it like I 
     
     
  
 
 
	 01:40:27
     ◼
      
     ► 
     can't go back yeah right exactly but but 
     
     
  
 
 
	 01:40:30
     ◼
      
     ► 
     just keep in mind that once you get on 
     
     
  
 
 
	 01:40:32
     ◼
      
     ► 
     board this train which you should get on 
     
     
  
 
 
	 01:40:34
     ◼
      
     ► 
     board and it's good keep those other 
     
     
  
 
 
	 01:40:35
     ◼
      
     ► 
     things in mind when you're using a 
     
     
  
 
 
	 01:40:37
     ◼
      
     ► 
     foreign computer keep in mind that the 
     
     
  
 
 
	 01:40:39
     ◼
      
     ► 
     clipboard is no longer Q and just 
     
     
  
 
 
	 01:40:41
     ◼
      
     ► 
     disable the synchronization thing if you 
     
     
  
 
 
	 01:40:43
     ◼
      
     ► 
     don't wanna use it like that's the 
     
     
  
 
 
	 01:40:43
     ◼
      
     ► 
     easiest solution to that like do you 
     
     
  
 
 
	 01:40:45
     ◼
      
     ► 
     really care that your clipboard is 
     
     
  
 
 
	 01:40:46
     ◼
      
     ► 
     synchronized across whatever if you 
     
     
  
 
 
	 01:40:47
     ◼
      
     ► 
     don't just turn that stuff off I have 
     
     
  
 
 
	 01:40:49
     ◼
      
     ► 
     never used any kind of syncing like that 
     
     
  
 
 
	 01:40:51
     ◼
      
     ► 
     I like that that to me sounds like a 
     
     
  
 
 
	 01:40:53
     ◼
      
     ► 
     recipe for pain with iOS in the Mac now 
     
     
  
 
 
	 01:40:58
     ◼
      
     ► 
     right yeah and it works like 70 percent 
     
     
  
 
 
	 01:41:01
     ◼
      
     ► 
     of the time yeah I know actually works 
     
     
  
 
 
	 01:41:04
     ◼
      
     ► 
     at your past one won't actually sync 
     
     
  
 
 
	 01:41:05
     ◼
      
     ► 
     across or you hit paste on the other 
     
     
  
 
 
	 01:41:08
     ◼
      
     ► 
     device and it just blocks for like eight 
     
     
  
 
 
	 01:41:10
     ◼
      
     ► 
     seconds well it tries to figure out what 
     
     
  
 
 
	 01:41:12
     ◼
      
     ► 
     the heck it should be pasting delightful 
     
     
  
 
 
	 01:41:15
     ◼
      
     ► 
     huh between that and drag-and-drop it's 
     
     
  
 
 
	 01:41:17
     ◼
      
     ► 
     like man everything on iOS has made 
     
     
  
 
 
	 01:41:19
     ◼
      
     ► 
     slower by progress yeah oh no think the 
     
     
  
 
 
	 01:41:23
     ◼
      
     ► 
     configure is that most of these 
     
     
  
 
 
	 01:41:24
     ◼
      
     ► 
     clipboard history apps have a way for 
     
     
  
 
 
	 01:41:26
     ◼
      
     ► 
     you to limit the size of things if you 
     
     
  
 
 
	 01:41:28
     ◼
      
     ► 
     like me occasionally find yourself 
     
     
  
 
 
	 01:41:30
     ◼
      
     ► 
     copying and pasting 500 megabytes of 
     
     
  
 
 
	 01:41:31
     ◼
      
     ► 
     text from your awesome text editor you 
     
     
  
 
 
	 01:41:34
     ◼
      
     ► 
     don't really don't want your clipboard 
     
     
  
 
 
	 01:41:37
     ◼
      
     ► 
     manager to be like oh let me hold on to 
     
     
  
 
 
	 01:41:38
     ◼
      
     ► 
     that 500 Meg's for you 
     
     
  
 
 
	 01:41:40
     ◼
      
     ► 
     that's so that most don't have a 
     
     
  
 
 
	 01:41:41
     ◼
      
     ► 
     threshold to say look if it's bigger 
     
     
  
 
 
	 01:41:43
     ◼
      
     ► 
     than 50 Meg's just let that one just let 
     
     
  
 
 
	 01:41:45
     ◼
      
     ► 
     that one slide I'm not gonna be I don't 
     
     
  
 
 
	 01:41:47
     ◼
      
     ► 
     want to paste that an hour from now 
     
     
  
 
 
	 01:41:48
     ◼
      
     ► 
     alright thanks to our sponsors this week 
     
     
  
 
 
	 01:41:51
     ◼
      
     ► 
     betterment hellofresh 
     
     
  
 
 
	 01:41:52
     ◼
      
     ► 
     and molecule and we'll see you next week 
     
     
  
 
 
	 01:41:57
     ◼
      
     ► 
     now the show is over they didn't even 
     
     
  
 
 
	 01:42:00
     ◼
      
     ► 
     mean to begin as it was accidental oh it 
     
     
  
 
 
	 01:42:05
     ◼
      
     ► 
     was accidental 
     
     
  
 
 
	 01:42:08
     ◼
      
     ► 
     johnny research Margo and Casey wouldn't 
     
     
  
 
 
	 01:42:12
     ◼
      
     ► 
     let him because it was accidental he was 
     
     
  
 
 
	 01:42:16
     ◼
      
     ► 
     accidental you can find the CAS pyl is 
     
     
  
 
 
	 01:42:32
     ◼
      
     ► 
     Esther that's Casey Liz and a RC o AR m 
     
     
  
 
 
	 01:42:37
     ◼
      
     ► 
     auntie Marco Arment 
     
     
  
 
 
	 01:42:39
     ◼
      
     ► 
     SI r AC Syracuse 
     
     
  
 
 
	 01:42:55
     ◼
      
     ► 
     I was like no but more things I've been 
     
     
  
 
 
	 01:42:59
     ◼
      
     ► 
     looking at in YouTube I'm looking at 
     
     
  
 
 
	 01:43:01
     ◼
      
     ► 
     YouTube videos I had I find some video 
     
     
  
 
 
	 01:43:06
     ◼
      
     ► 
     that was talking about straight cut 
     
     
  
 
 
	 01:43:07
     ◼
      
     ► 
     gears and race transmissions and why 
     
     
  
 
 
	 01:43:09
     ◼
      
     ► 
     they're better I was so frustrated at 
     
     
  
 
 
	 01:43:11
     ◼
      
     ► 
     the video not explaining to me why the 
     
     
  
 
 
	 01:43:12
     ◼
      
     ► 
     adequately explained to me why they're 
     
     
  
 
 
	 01:43:14
     ◼
      
     ► 
     better that I was just like googling for 
     
     
  
 
 
	 01:43:15
     ◼
      
     ► 
     like race transmission straight cut 
     
     
  
 
 
	 01:43:17
     ◼
      
     ► 
     gears on you to I'm like what does 
     
     
  
 
 
	 01:43:19
     ◼
      
     ► 
     YouTube think of what I ended up here 
     
     
  
 
 
	 01:43:21
     ◼
      
     ► 
     but then I ended up in on this rat hole 
     
     
  
 
 
	 01:43:23
     ◼
      
     ► 
     of like explainer Technology explainer 
     
     
  
 
 
	 01:43:26
     ◼
      
     ► 
     videos and I found a lot of them very 
     
     
  
 
 
	 01:43:28
     ◼
      
     ► 
     frustrating like popular videos that are 
     
     
  
 
 
	 01:43:32
     ◼
      
     ► 
     very poor quality like you you start 
     
     
  
 
 
	 01:43:34
     ◼
      
     ► 
     going into the the dark corner of 
     
     
  
 
 
	 01:43:36
     ◼
      
     ► 
     YouTube is the completely incorrect 
     
     
  
 
 
	 01:43:39
     ◼
      
     ► 
     bogus how planes fly videos right it's 
     
     
  
 
 
	 01:43:43
     ◼
      
     ► 
     kind of like I feel like that you know 
     
     
  
 
 
	 01:43:44
     ◼
      
     ► 
     the the conspiracy theories about how 
     
     
  
 
 
	 01:43:45
     ◼
      
     ► 
     the earth is flat and stuff and like 
     
     
  
 
 
	 01:43:47
     ◼
      
     ► 
     kids are finding them like kids don't 
     
     
  
 
 
	 01:43:48
     ◼
      
     ► 
     watch this video that's not how planes 
     
     
  
 
 
	 01:43:49
     ◼
      
     ► 
     fly and there are videos out there 
     
     
  
 
 
	 01:43:53
     ◼
      
     ► 
     explaining why all the other videos 
     
     
  
 
 
	 01:43:54
     ◼
      
     ► 
     telling you how planes fly are wrong but 
     
     
  
 
 
	 01:43:56
     ◼
      
     ► 
     I don't they're not as high in the 
     
     
  
 
 
	 01:43:57
     ◼
      
     ► 
     search results as the bogus one it's 
     
     
  
 
 
	 01:43:59
     ◼
      
     ► 
     very upsetting anyway but that's like 
     
     
  
 
 
	 01:44:03
     ◼
      
     ► 
     both a fun corner of YouTube technology 
     
     
  
 
 
	 01:44:05
     ◼
      
     ► 
     explainer videos but also just filled 
     
     
  
 
 
	 01:44:08
     ◼
      
     ► 
     with garbage like really bad low res 
     
     
  
 
 
	 01:44:10
     ◼
      
     ► 
     computer animations that they probably 
     
     
  
 
 
	 01:44:12
     ◼
      
     ► 
     didn't make with like a computer voice 
     
     
  
 
 
	 01:44:13
     ◼
      
     ► 
     talking over it like like the old fred 
     
     
  
 
 
	 01:44:16
     ◼
      
     ► 
     voice not like siri but like the old 
     
     
  
 
 
	 01:44:18
     ◼
      
     ► 
     fred voice talking over it like they 
     
     
  
 
 
	 01:44:19
     ◼
      
     ► 
     couldn't even get a human i guess these 
     
     
  
 
 
	 01:44:21
     ◼
      
     ► 
     might be machine generated i don't know 
     
     
  
 
 
	 01:44:23
     ◼
      
     ► 
     or from like yeah i I don't understand 
     
     
  
 
 
	 01:44:27
     ◼
      
     ► 
     it I don't understand who's watching 
     
     
  
 
 
	 01:44:28
     ◼
      
     ► 
     them but they they seem to have like 
     
     
  
 
 
	 01:44:30
     ◼
      
     ► 
     they come up high in the search results 
     
     
  
 
 
	 01:44:32
     ◼
      
     ► 
     I wish I it was like it's like both them 
     
     
  
 
 
	 01:44:34
     ◼
      
     ► 
     down and say hide this and never let 
     
     
  
 
 
	 01:44:36
     ◼
      
     ► 
     another human see it because it's bad 
     
     
  
 
 
	 01:44:38
     ◼
      
     ► 
     but they're good wants to remember the 
     
     
  
 
 
	 01:44:39
     ◼
      
     ► 
     classic good one is like you've I think 
     
     
  
 
 
	 01:44:41
     ◼
      
     ► 
     we've all seen this that one from the 
     
     
  
 
 
	 01:44:42
     ◼
      
     ► 
     50s or 60s explaining how like a 
     
     
  
 
 
	 01:44:45
     ◼
      
     ► 
     transmission works or that was I forget 
     
     
  
 
 
	 01:44:48
     ◼
      
     ► 
     was explained it was like from GM or 
     
     
  
 
 
	 01:44:49
     ◼
      
     ► 
     something and it's like that black and 
     
     
  
 
 
	 01:44:50
     ◼
      
     ► 
     white it's kind of like filmstrip from 
     
     
  
 
 
	 01:44:53
     ◼
      
     ► 
     school and in the 60s but it was the 
     
     
  
 
 
	 01:44:56
     ◼
      
     ► 
     first thing that I ever saw that 
     
     
  
 
 
	 01:44:57
     ◼
      
     ► 
     explained to me how 
     
     
  
 
 
	 01:45:00
     ◼
      
     ► 
     like a traditional gear differential 
     
     
  
 
 
	 01:45:02
     ◼
      
     ► 
     works despite having like assembled and 
     
     
  
 
 
	 01:45:05
     ◼
      
     ► 
     used many of them on a remote-control 
     
     
  
 
 
	 01:45:06
     ◼
      
     ► 
     cars it never quite clicks in my brains 
     
     
  
 
 
	 01:45:08
     ◼
      
     ► 
     like yeah but how did this work and this 
     
     
  
 
 
	 01:45:10
     ◼
      
     ► 
     one did it from like first principles 
     
     
  
 
 
	 01:45:12
     ◼
      
     ► 
     with like to tinker toys I'm like oh now 
     
     
  
 
 
	 01:45:14
     ◼
      
     ► 
     I get it and it finally all came 
     
     
  
 
 
	 01:45:16
     ◼
      
     ► 
     together like this is our every 
     
     
  
 
 
	 01:45:17
     ◼
      
     ► 
     engineering explainer but I gotta go 
     
     
  
 
 
	 01:45:19
     ◼
      
     ► 
     find that one 
     
     
  
 
 
	 01:45:19
     ◼
      
     ► 
     find that one 
     
     
  
 
 
	 00:00:00
     ◼
      
     ► 
     you just starting him out Casey huh 
     
     
  
 
 
	 00:00:02
     ◼
      
     ► 
     carries he's rebooting he said it 
     
     
  
 
 
	 00:00:04
     ◼
      
     ► 
     momentarily I mean that was a few 
     
     
  
 
 
 
	 00:00:07
     ◼
      
     ► 
     you know I mixed a reboot it takes a 
     
     
  
 
 
	 00:00:08
     ◼
      
     ► 
     while not that long 
     
     
  
 
 
	 00:00:10
     ◼
      
     ► 
     not on my shiny new macro mm-hmm all 
     
     
  
 
 
 
	 00:00:14
     ◼
      
     ► 
     sorry rebooting your slow computer I'm 
     
     
  
 
 
	 00:00:17
     ◼
      
     ► 
     gonna be like that it's faster than 
     
     
  
 
 
	 00:00:19
     ◼
      
     ► 
     John's that's probably true at the 
     
     
  
 
 
	 00:00:22
     ◼
      
     ► 
     reboot already running my reboot is for 
     
     
  
 
 
	 00:00:25
     ◼
      
     ► 
     system updates I didn't have to I just 
     
     
  
 
 
	 00:00:27
     ◼
      
     ► 
     had this sneaking suspicion that I 
     
     
  
 
 
	 00:00:29
     ◼
      
     ► 
     needed to the king I have empathy for 
     
     
  
 
 
	 00:00:31
     ◼
      
     ► 
     the Machine John you've got that reboot 
     
     
  
 
 
	 00:00:33
     ◼
      
     ► 
     feeling my god 
     
     
  
 
 
	 00:00:36
     ◼
      
     ► 
     that's a I was Top Gun wasn't it 
     
     
  
 
 
	 00:00:40
     ◼
      
     ► 
     that's not where that song is from but 
     
     
  
 
 
	 00:00:42
     ◼
      
     ► 
     yes that movie did feature that song 
     
     
  
 
 
	 00:00:43
     ◼
      
     ► 
     take me home or lose me forever John 
     
     
  
 
 
	 00:00:45
     ◼
      
     ► 
     siracusa you know uh fun fact 
     
     
  
 
 
	 00:00:51
     ◼
      
     ► 
     deysa thunder was the better movie 
     
     
  
 
 
	 00:00:52
     ◼
      
     ► 
     between the two of them because of the 
     
     
  
 
 
	 00:00:54
     ◼
      
     ► 
     same movie I'm pretty sure they're not 
     
     
  
 
 
	 00:00:56
     ◼
      
     ► 
     Days of Thunder was the better one why 
     
     
  
 
 
	 00:00:58
     ◼
      
     ► 
     why do you think that because well a 
     
     
  
 
 
	 00:01:01
     ◼
      
     ► 
     everyone is going to tell me I'm wrong 
     
     
  
 
 
	 00:01:02
     ◼
      
     ► 
     and they're probably right but I don't 
     
     
  
 
 
	 00:01:03
     ◼
      
     ► 
     care because planes are not as fun as 
     
     
  
 
 
	 00:01:05
     ◼
      
     ► 
     cars what I figured you know you had 
     
     
  
 
 
	 00:01:11
     ◼
      
     ► 
     some no no reasonable foundation for 
     
     
  
 
 
	 00:01:13
     ◼
      
     ► 
     your opinion but no no that's not now 
     
     
  
 
 
	 00:01:15
     ◼
      
     ► 
     let's talk about vinyl after this 
     
     
  
 
 
	 00:01:17
     ◼
      
     ► 
     high-definition vinyl yes I love I love 
     
     
  
 
 
	 00:01:20
     ◼
      
     ► 
     that story so much like they're like if 
     
     
  
 
 
	 00:01:22
     ◼
      
     ► 
     only there were some other you know 
     
     
  
 
 
	 00:01:23
     ◼
      
     ► 
     round music medium that was longer than 
     
     
  
 
 
	 00:01:26
     ◼
      
     ► 
     a vinyl record and could allow for more 
     
     
  
 
 
	 00:01:28
     ◼
      
     ► 
     precise audio right yeah so I read it I 
     
     
  
 
 
	 00:01:32
     ◼
      
     ► 
     thought it was gonna be like a high 
     
     
  
 
 
	 00:01:34
     ◼
      
     ► 
     definition vinyl but instead it seemed 
     
     
  
 
 
	 00:01:36
     ◼
      
     ► 
     like it was just a way to more precisely 
     
     
  
 
 
	 00:01:39
     ◼
      
     ► 
     make vinyl but everything else about it 
     
     
  
 
 
	 00:01:41
     ◼
      
     ► 
     was the same like it wasn't higher 
     
     
  
 
 
	 00:01:43
     ◼
      
     ► 
     definition it was like if we can really 
     
     
  
 
 
	 00:01:45
     ◼
      
     ► 
     carefully carve grooves in vinyl like 
     
     
  
 
 
	 00:01:48
     ◼
      
     ► 
     more carefully than usual it's like 
     
     
  
 
 
	 00:01:50
     ◼
      
     ► 
     alright I guess I mean sure like it's 
     
     
  
 
 
 
	 00:01:54
     ◼
      
     ► 
     I don't understand like I thought I was 
     
     
  
 
 
	 00:01:58
     ◼
      
     ► 
     gonna be like a higher density or I was 
     
     
  
 
 
	 00:02:00
     ◼
      
     ► 
     gonna do like it was gonna I was kind of 
     
     
  
 
 
	 00:02:01
     ◼
      
     ► 
     imagining that it would make little pits 
     
     
  
 
 
	 00:02:03
     ◼
      
     ► 
     for like ones and zeros like it would be 
     
     
  
 
 
	 00:02:05
     ◼
      
     ► 
     like final but CDs on vinyl you know I 
     
     
  
 
 
	 00:02:06
     ◼
      
     ► 
     mean there's lots of things you could do 
     
     
  
 
 
	 00:02:08
     ◼
      
     ► 
     to make high to actual high definition 
     
     
  
 
 
	 00:02:11
     ◼
      
     ► 
     vinyl but instead they're just more 
     
     
  
 
 
 
	 00:02:13
     ◼
      
     ► 
     carving grooves in vinyl yeah I've got 
     
     
  
 
 
	 00:02:16
     ◼
      
     ► 
     I've got I've been sent that a couple 
     
     
  
 
 
	 00:02:17
     ◼
      
     ► 
     times already I guess things like you 
     
     
  
 
 
	 00:02:19
     ◼
      
     ► 
     know as somebody who has now seen you 
     
     
  
 
 
	 00:02:20
     ◼
      
     ► 
     know all the sides of this like the 
     
     
  
 
 
	 00:02:23
     ◼
      
     ► 
     appeal of vinyl has nothing to do with 
     
     
  
 
 
	 00:02:25
     ◼
      
     ► 
     its sound quality or fidelity or dynamic 
     
     
  
 
 
	 00:02:29
     ◼
      
     ► 
     range or any the things they're 
     
     
  
 
 
	 00:02:30
     ◼
      
     ► 
     proposing to to increase like it if you 
     
     
  
 
 
	 00:02:34
     ◼
      
     ► 
     want those things you shouldn't be using 
     
     
  
 
 
	 00:02:37
     ◼
      
     ► 
     vinyl at all we're using digital sources 
     
     
  
 
 
	 00:02:40
     ◼
      
     ► 
     this is this is just crazy to me anyway 
     
     
  
 
 
	 00:02:44
     ◼
      
     ► 
     we should start with follow up iOS 
     
     
  
 
 
	 00:02:45
     ◼
      
     ► 
     eleven point three has a new battery 
     
     
  
 
 
	 00:02:48
     ◼
      
     ► 
     throttling notification which we were 
     
     
  
 
 
	 00:02:51
     ◼
      
     ► 
     made aware of sometime in the last week 
     
     
  
 
 
	 00:02:53
     ◼
      
     ► 
     Stephen Devine was the first that I 
     
     
  
 
 
	 00:02:55
     ◼
      
     ► 
     noticed to send us an image it reads as 
     
     
  
 
 
	 00:02:57
     ◼
      
     ► 
     follows this iPhone has experienced an 
     
     
  
 
 
	 00:03:00
     ◼
      
     ► 
     unexpected shutdown because the battery 
     
     
  
 
 
	 00:03:01
     ◼
      
     ► 
     was unable to deliver the necessary peak 
     
     
  
 
 
	 00:03:03
     ◼
      
     ► 
     power performance management has been 
     
     
  
 
 
	 00:03:05
     ◼
      
     ► 
     applied to help prevent this from 
     
     
  
 
 
	 00:03:06
     ◼
      
     ► 
     happening again like a passive voice 
     
     
  
 
 
	 00:03:09
     ◼
      
     ► 
     performance management has been applied 
     
     
  
 
 
	 00:03:10
     ◼
      
     ► 
     who applied it what happened experienced 
     
     
  
 
 
	 00:03:13
     ◼
      
     ► 
     shutdown it experienced it well that is 
     
     
  
 
 
	 00:03:16
     ◼
      
     ► 
     kind of true we did yeah the phone did 
     
     
  
 
 
	 00:03:18
     ◼
      
     ► 
     experience didn't blame you 
     
     
  
 
 
	 00:03:19
     ◼
      
     ► 
     there's no actor in that situation the 
     
     
  
 
 
	 00:03:21
     ◼
      
     ► 
     phone did experience something you shut 
     
     
  
 
 
	 00:03:23
     ◼
      
     ► 
     down your iPhone because of a problem 
     
     
  
 
 
	 00:03:25
     ◼
      
     ► 
     no I this I you know I'm very happy that 
     
     
  
 
 
	 00:03:29
     ◼
      
     ► 
     they are notifying the user when battery 
     
     
  
 
 
	 00:03:32
     ◼
      
     ► 
     throttling happens that in a big picture 
     
     
  
 
 
	 00:03:35
     ◼
      
     ► 
     wise that's good they they should have 
     
     
  
 
 
	 00:03:37
     ◼
      
     ► 
     been doing this all along and that would 
     
     
  
 
 
	 00:03:38
     ◼
      
     ► 
     have made the problem a lot less severe 
     
     
  
 
 
	 00:03:40
     ◼
      
     ► 
     I don't think the wording they've chosen 
     
     
  
 
 
	 00:03:42
     ◼
      
     ► 
     here is particularly helpful or even 
     
     
  
 
 
	 00:03:46
     ◼
      
     ► 
     honest you know performance management 
     
     
  
 
 
	 00:03:49
     ◼
      
     ► 
     has been applied I don't think a lot of 
     
     
  
 
 
	 00:03:51
     ◼
      
     ► 
     people are going to correctly know that 
     
     
  
 
 
	 00:03:54
     ◼
      
     ► 
     that means your phone will now be slowed 
     
     
  
 
 
	 00:03:55
     ◼
      
     ► 
     down like that that's a pretty big 
     
     
  
 
 
	 00:03:58
     ◼
      
     ► 
     difference then performance management 
     
     
  
 
 
	 00:04:00
     ◼
      
     ► 
     has been applied that is a like you know 
     
     
  
 
 
	 00:04:03
     ◼
      
     ► 
     dark pattern euphemism that is 
     
     
  
 
 
	 00:04:05
     ◼
      
     ► 
     intentionally written to mask the truth 
     
     
  
 
 
	 00:04:09
     ◼
      
     ► 
     to mate to confuse and kind of hide 
     
     
  
 
 
	 00:04:11
     ◼
      
     ► 
     what's actually going on in this huge 
     
     
  
 
 
	 00:04:14
     ◼
      
     ► 
     paragraph that they know most people are 
     
     
  
 
 
	 00:04:17
     ◼
      
     ► 
     not going to read and if they do you 
     
     
  
 
 
	 00:04:18
     ◼
      
     ► 
     read it they're good they're not really 
     
     
  
 
 
	 00:04:18
     ◼
      
     ► 
     going to understand what it's really 
     
     
  
 
 
	 00:04:20
     ◼
      
     ► 
     doing I wish that we've been a little 
     
     
  
 
 
	 00:04:22
     ◼
      
     ► 
     more clear in the language but at least 
     
     
  
 
 
	 00:04:24
     ◼
      
     ► 
     they're under firing people it I just 
     
     
  
 
 
	 00:04:26
     ◼
      
     ► 
     wish they around if I 
     
     
  
 
 
	 00:04:27
     ◼
      
     ► 
     in a more honest way they don't offer 
     
     
  
 
 
	 00:04:30
     ◼
      
     ► 
     any remedies like the dialogue should 
     
     
  
 
 
	 00:04:31
     ◼
      
     ► 
     say okay like here's what happened and 
     
     
  
 
 
	 00:04:34
     ◼
      
     ► 
     what is there anything I can do about it 
     
     
  
 
 
	 00:04:36
     ◼
      
     ► 
     actually in this case there is the way 
     
     
  
 
 
	 00:04:37
     ◼
      
     ► 
     you can do about is get a new battery 
     
     
  
 
 
	 00:04:38
     ◼
      
     ► 
     for your phone right all right offer 
     
     
  
 
 
	 00:04:39
     ◼
      
     ► 
     something like it's not even as far as I 
     
     
  
 
 
	 00:04:41
     ◼
      
     ► 
     can tell it's not even a place like a 
     
     
  
 
 
	 00:04:43
     ◼
      
     ► 
     you know tap here for more information 
     
     
  
 
 
	 00:04:44
     ◼
      
     ► 
     like if a user is interested enough in 
     
     
  
 
 
	 00:04:47
     ◼
      
     ► 
     this very confusing vague goodbye he 
     
     
  
 
 
	 00:04:50
     ◼
      
     ► 
     could mean a lot of different things and 
     
     
  
 
 
	 00:04:51
     ◼
      
     ► 
     you I want to know more Gaz it sounds 
     
     
  
 
 
	 00:04:53
     ◼
      
     ► 
     like something bad might have happened 
     
     
  
 
 
	 00:04:54
     ◼
      
     ► 
     to my phone presumably they knew 
     
     
  
 
 
	 00:04:55
     ◼
      
     ► 
     something bad happened to the phones 
     
     
  
 
 
	 00:04:56
     ◼
      
     ► 
     they were using it two seconds ago and 
     
     
  
 
 
	 00:04:58
     ◼
      
     ► 
     then the screen went black and had to 
     
     
  
 
 
	 00:04:59
     ◼
      
     ► 
     wait for it to reboot right so if that 
     
     
  
 
 
	 00:05:02
     ◼
      
     ► 
     happened to me and then my phone came 
     
     
  
 
 
	 00:05:04
     ◼
      
     ► 
     back and it said this I would be like 
     
     
  
 
 
	 00:05:05
     ◼
      
     ► 
     what what can I do about that 
     
     
  
 
 
	 00:05:07
     ◼
      
     ► 
     and Apple has answers there are easy 
     
     
  
 
 
	 00:05:09
     ◼
      
     ► 
     answers hey go get a new battery but 
     
     
  
 
 
	 00:05:11
     ◼
      
     ► 
     they don't offer that in this dialogue 
     
     
  
 
 
	 00:05:13
     ◼
      
     ► 
     anyway yeah they could be a little more 
     
     
  
 
 
	 00:05:15
     ◼
      
     ► 
     video they can say like your battery 
     
     
  
 
 
	 00:05:17
     ◼
      
     ► 
     cannot can no longer run the phone at 
     
     
  
 
 
	 00:05:20
     ◼
      
     ► 
     full speed like that it is more direct 
     
     
  
 
 
	 00:05:23
     ◼
      
     ► 
     that is telling them like your phone 
     
     
  
 
 
	 00:05:25
     ◼
      
     ► 
     won't be slow it's the batteries fault 
     
     
  
 
 
	 00:05:27
     ◼
      
     ► 
     it's something that you can therefore 
     
     
  
 
 
	 00:05:29
     ◼
      
     ► 
     you know have some control over you need 
     
     
  
 
 
	 00:05:31
     ◼
      
     ► 
     to replace the battery like that you 
     
     
  
 
 
	 00:05:32
     ◼
      
     ► 
     know using language that is more honest 
     
     
  
 
 
	 00:05:35
     ◼
      
     ► 
     and accountable I think would do a lot 
     
     
  
 
 
	 00:05:38
     ◼
      
     ► 
     of good here the whole point of this 
     
     
  
 
 
	 00:05:41
     ◼
      
     ► 
     notification is to fix the problem they 
     
     
  
 
 
	 00:05:43
     ◼
      
     ► 
     had before which is they were slowing 
     
     
  
 
 
	 00:05:46
     ◼
      
     ► 
     down people's phones without telling 
     
     
  
 
 
	 00:05:47
     ◼
      
     ► 
     them this kind of sort of fixes that but 
     
     
  
 
 
	 00:05:52
     ◼
      
     ► 
     if the people don't really know what's 
     
     
  
 
 
	 00:05:53
     ◼
      
     ► 
     going on and they later find out oh my 
     
     
  
 
 
	 00:05:56
     ◼
      
     ► 
     phone has been slowed down by Apple you 
     
     
  
 
 
	 00:05:59
     ◼
      
     ► 
     know because of this thing I don't think 
     
     
  
 
 
	 00:06:02
     ◼
      
     ► 
     they're gonna feel better 
     
     
  
 
 
	 00:06:03
     ◼
      
     ► 
     necessarily than they would if they 
     
     
  
 
 
	 00:06:04
     ◼
      
     ► 
     weren't told at all because if this is 
     
     
  
 
 
	 00:06:06
     ◼
      
     ► 
     all they saw and they didn't really 
     
     
  
 
 
	 00:06:07
     ◼
      
     ► 
     understand what was going on then they 
     
     
  
 
 
	 00:06:09
     ◼
      
     ► 
     effectively weren't told about so it 
     
     
  
 
 
	 00:06:11
     ◼
      
     ► 
     doesn't really solve the problem I'm 
     
     
  
 
 
	 00:06:13
     ◼
      
     ► 
     glad that they have a notification I 
     
     
  
 
 
	 00:06:15
     ◼
      
     ► 
     think you nailed it Marco that you know 
     
     
  
 
 
	 00:06:16
     ◼
      
     ► 
     it may not be perfect there's certainly 
     
     
  
 
 
	 00:06:18
     ◼
      
     ► 
     you know issues that we can and just 
     
     
  
 
 
	 00:06:20
     ◼
      
     ► 
     have taken with it but I do think that 
     
     
  
 
 
	 00:06:22
     ◼
      
     ► 
     telling the user what the hell is going 
     
     
  
 
 
	 00:06:23
     ◼
      
     ► 
     on is a good first step in and I welcome 
     
     
  
 
 
	 00:06:26
     ◼
      
     ► 
     this improvement yeah but you need to 
     
     
  
 
 
	 00:06:27
     ◼
      
     ► 
     subtract some of the California from 
     
     
  
 
 
	 00:06:29
     ◼
      
     ► 
     this dialog and apply a little bit of 
     
     
  
 
 
	 00:06:30
     ◼
      
     ► 
     East Coast to it good friggin luck my 
     
     
  
 
 
	 00:06:34
     ◼
      
     ► 
     friend I agree with you but good luck it 
     
     
  
 
 
	 00:06:36
     ◼
      
     ► 
     mean how can how can you expect people 
     
     
  
 
 
	 00:06:38
     ◼
      
     ► 
     who don't live in the real world to 
     
     
  
 
 
	 00:06:39
     ◼
      
     ► 
     communicate with people who live in 
     
     
  
 
 
	 00:06:41
     ◼
      
     ► 
     wordid by Apple in California oh well 
     
     
  
 
 
	 00:06:48
     ◼
      
     ► 
     done all right moving on Mac OS this is 
     
     
  
 
 
	 00:06:52
     ◼
      
     ► 
     actually breaking news and I mean that 
     
     
  
 
 
	 00:06:53
     ◼
      
     ► 
     genuinely this is just breaking in the 
     
     
  
 
 
	 00:06:56
     ◼
      
     ► 
     last like hour or two so we're recording 
     
     
  
 
 
	 00:06:57
     ◼
      
     ► 
     this in the evening of April 11th on 
     
     
  
 
 
	 00:06:59
     ◼
      
     ► 
     Wednesday night and apparently a few 
     
     
  
 
 
	 00:07:03
     ◼
      
     ► 
     people are reporting all at the same 
     
     
  
 
 
	 00:07:04
     ◼
      
     ► 
     moment that Mac OS ten point thirteen 
     
     
  
 
 
	 00:07:08
     ◼
      
     ► 
     point four is now going to warn users 
     
     
  
 
 
	 00:07:11
     ◼
      
     ► 
     about 32-bit apps this is a quote from 
     
     
  
 
 
	 00:07:13
     ◼
      
     ► 
     Jason Snell Apple's long transition away 
     
     
  
 
 
	 00:07:16
     ◼
      
     ► 
     from 32-bit software takes another step 
     
     
  
 
 
	 00:07:17
     ◼
      
     ► 
     beginning April 12 when the clock 
     
     
  
 
 
	 00:07:19
     ◼
      
     ► 
     strikes switching our local time Mac's 
     
     
  
 
 
	 00:07:21
     ◼
      
     ► 
     running Mac OS ten point thirteen point 
     
     
  
 
 
	 00:07:24
     ◼
      
     ► 
     four will display a warning the first 
     
     
  
 
 
	 00:07:25
     ◼
      
     ► 
     time any non apple app that isn't 64-bit 
     
     
  
 
 
	 00:07:29
     ◼
      
     ► 
     compliant is opened interesting I mean 
     
     
  
 
 
	 00:07:33
     ◼
      
     ► 
     this isn't that surprising they're 
     
     
  
 
 
	 00:07:34
     ◼
      
     ► 
     clearly you know like they have not been 
     
     
  
 
 
	 00:07:37
     ◼
      
     ► 
     that secretive that like 32-bit support 
     
     
  
 
 
	 00:07:39
     ◼
      
     ► 
     is on its way out this is it's just like 
     
     
  
 
 
	 00:07:41
     ◼
      
     ► 
     what they did in iOS when iOS 11 I 
     
     
  
 
 
	 00:07:44
     ◼
      
     ► 
     believe was the one that dropped right I 
     
     
  
 
 
	 00:07:46
     ◼
      
     ► 
     think so yeah and so like for iOS 10 
     
     
  
 
 
	 00:07:48
     ◼
      
     ► 
     like ten point for whatever temp with 
     
     
  
 
 
	 00:07:50
     ◼
      
     ► 
     you whatever the last version of ten was 
     
     
  
 
 
	 00:07:51
     ◼
      
     ► 
     they started showing this alert then 
     
     
  
 
 
	 00:07:53
     ◼
      
     ► 
     began you know the over iOS apps and 
     
     
  
 
 
	 00:07:55
     ◼
      
     ► 
     they added a little section in settings 
     
     
  
 
 
	 00:07:57
     ◼
      
     ► 
     where you could see which of your apps 
     
     
  
 
 
	 00:07:58
     ◼
      
     ► 
     was 32-bit and so that's that's nice you 
     
     
  
 
 
	 00:08:01
     ◼
      
     ► 
     can do this I think it's gonna be more 
     
     
  
 
 
	 00:08:03
     ◼
      
     ► 
     disruptive on the Mac like you like we 
     
     
  
 
 
	 00:08:05
     ◼
      
     ► 
     mentioned briefly last week but you know 
     
     
  
 
 
	 00:08:08
     ◼
      
     ► 
     telling telling users what's about to 
     
     
  
 
 
	 00:08:09
     ◼
      
     ► 
     happen before it happens in you know six 
     
     
  
 
 
	 00:08:11
     ◼
      
     ► 
     months to a year or whenever it would be 
     
     
  
 
 
	 00:08:13
     ◼
      
     ► 
     is certainly a good thing this dialogue 
     
     
  
 
 
	 00:08:16
     ◼
      
     ► 
     I think is better worded this one 
     
     
  
 
 
	 00:08:18
     ◼
      
     ► 
     actually tells you what's what the 
     
     
  
 
 
	 00:08:19
     ◼
      
     ► 
     problem is I don't know I've always 
     
     
  
 
 
	 00:08:21
     ◼
      
     ► 
     found these apps like when when the one 
     
     
  
 
 
	 00:08:23
     ◼
      
     ► 
     happened on ten point whatever nobody I 
     
     
  
 
 
	 00:08:25
     ◼
      
     ► 
     knew who was who didn't already know 
     
     
  
 
 
	 00:08:27
     ◼
      
     ► 
     where the dialogue is about guess 
     
     
  
 
 
	 00:08:29
     ◼
      
     ► 
     correctly from a thing and I don't know 
     
     
  
 
 
	 00:08:30
     ◼
      
     ► 
     how they should have worked because 
     
     
  
 
 
	 00:08:31
     ◼
      
     ► 
     people don't care about 32 or 64 but but 
     
     
  
 
 
	 00:08:34
     ◼
      
     ► 
     what it actually says is though it's a 
     
     
  
 
 
	 00:08:37
     ◼
      
     ► 
     two line dialogue guys got the bold line 
     
     
  
 
 
	 00:08:38
     ◼
      
     ► 
     and then the longer non bold sentence 
     
     
  
 
 
	 00:08:40
     ◼
      
     ► 
     underneath it says whatever the 
     
     
  
 
 
	 00:08:41
     ◼
      
     ► 
     application name is not optimized for 
     
     
  
 
 
	 00:08:43
     ◼
      
     ► 
     your Mac now yeah this actually is a 
     
     
  
 
 
	 00:08:45
     ◼
      
     ► 
     terrible dialogue now about now is not 
     
     
  
 
 
	 00:08:47
     ◼
      
     ► 
     optimized for your Mac that's not really 
     
     
  
 
 
	 00:08:49
     ◼
      
     ► 
     true like I know what they're trying to 
     
     
  
 
 
	 00:08:51
     ◼
      
     ► 
     get at but but it makes it seem like the 
     
     
  
 
 
	 00:08:53
     ◼
      
     ► 
     same app that 
     
     
  
 
 
	 00:08:54
     ◼
      
     ► 
     running fine yesterday now somehow like 
     
     
  
 
 
	 00:08:56
     ◼
      
     ► 
     because people read optimized and think 
     
     
  
 
 
	 00:08:58
     ◼
      
     ► 
     it means slower or something and right 
     
     
  
 
 
	 00:08:59
     ◼
      
     ► 
     it's the same speed as it was yesterday 
     
     
  
 
 
	 00:09:00
     ◼
      
     ► 
     right and then the other part says this 
     
     
  
 
 
	 00:09:02
     ◼
      
     ► 
     app needs to be updated by its developer 
     
     
  
 
 
	 00:09:04
     ◼
      
     ► 
     to improve compatibility that's that's 
     
     
  
 
 
	 00:09:06
     ◼
      
     ► 
     closer to true because yeah but what the 
     
     
  
 
 
	 00:09:09
     ◼
      
     ► 
     remedy is developer of the app needs to 
     
     
  
 
 
	 00:09:11
     ◼
      
     ► 
     do something like you user can't do 
     
     
  
 
 
	 00:09:13
     ◼
      
     ► 
     anything about this the developer needs 
     
     
  
 
 
	 00:09:14
     ◼
      
     ► 
     to do it and why isn't it to be updated 
     
     
  
 
 
	 00:09:16
     ◼
      
     ► 
     to improve compatibility compatible what 
     
     
  
 
 
	 00:09:18
     ◼
      
     ► 
     compatibility with an OS that Apple is 
     
     
  
 
 
	 00:09:20
     ◼
      
     ► 
     going to release sometime in the semi 
     
     
  
 
 
	 00:09:22
     ◼
      
     ► 
     near future that's what they don't say 
     
     
  
 
 
	 00:09:24
     ◼
      
     ► 
     that that's what it's about so it's 
     
     
  
 
 
	 00:09:26
     ◼
      
     ► 
     tough to word this one I kind of get 
     
     
  
 
 
	 00:09:27
     ◼
      
     ► 
     that but that's actually really bad so 
     
     
  
 
 
	 00:09:30
     ◼
      
     ► 
     like you know so not your are not 
     
     
  
 
 
	 00:09:32
     ◼
      
     ► 
     optimized means it might be slow which 
     
     
  
 
 
	 00:09:34
     ◼
      
     ► 
     is very different from it's going to 
     
     
  
 
 
	 00:09:36
     ◼
      
     ► 
     stop working in six months if you update 
     
     
  
 
 
	 00:09:38
     ◼
      
     ► 
     your your Mac OS and when the iOS dialog 
     
     
  
 
 
	 00:09:40
     ◼
      
     ► 
     came out if I remember correctly I think 
     
     
  
 
 
	 00:09:42
     ◼
      
     ► 
     it's a summons of that it won't work in 
     
     
  
 
 
	 00:09:45
     ◼
      
     ► 
     future versions of iOS or in a future 
     
     
  
 
 
	 00:09:47
     ◼
      
     ► 
     version of iOS but this like to improve 
     
     
  
 
 
	 00:09:50
     ◼
      
     ► 
     compatibility that's pretty euphemistic 
     
     
  
 
 
	 00:09:53
     ◼
      
     ► 
     too that's like you know what they 
     
     
  
 
 
	 00:09:55
     ◼
      
     ► 
     should say is this appease me related by 
     
     
  
 
 
	 00:09:58
     ◼
      
     ► 
     its developer to work on a future 
     
     
  
 
 
	 00:09:59
     ◼
      
     ► 
     version of Mac OS something like that 
     
     
  
 
 
	 00:10:02
     ◼
      
     ► 
     that's even a little more vague about 
     
     
  
 
 
	 00:10:03
     ◼
      
     ► 
     the timeline but just to say like you 
     
     
  
 
 
	 00:10:06
     ◼
      
     ► 
     know improve compatibility doesn't mean 
     
     
  
 
 
	 00:10:07
     ◼
      
     ► 
     anything not optimized means that are 
     
     
  
 
 
	 00:10:10
     ◼
      
     ► 
     run slowly the truth here is this is 
     
     
  
 
 
	 00:10:12
     ◼
      
     ► 
     going to stop working completely soon 
     
     
  
 
 
	 00:10:14
     ◼
      
     ► 
     and the iOS 11 dialogue said app name 
     
     
  
 
 
	 00:10:18
     ◼
      
     ► 
     needs to be updated which i think is 
     
     
  
 
 
	 00:10:19
     ◼
      
     ► 
     better than app name he's not optimizing 
     
     
  
 
 
	 00:10:22
     ◼
      
     ► 
     she's now optimized where it needs to be 
     
     
  
 
 
	 00:10:24
     ◼
      
     ► 
     updated it's much more clear and then 
     
     
  
 
 
	 00:10:25
     ◼
      
     ► 
     the the subtext was the developer of 
     
     
  
 
 
	 00:10:27
     ◼
      
     ► 
     this app needs to update to work with 
     
     
  
 
 
	 00:10:29
     ◼
      
     ► 
     iOS 11 so not only was it clear that's 
     
     
  
 
 
	 00:10:31
     ◼
      
     ► 
     pretty nice to be updated so it will 
     
     
  
 
 
	 00:10:33
     ◼
      
     ► 
     work we're like a future OS but it tells 
     
     
  
 
 
	 00:10:34
     ◼
      
     ► 
     you the name iOS 11 so yeah the iowa's 
     
     
  
 
 
	 00:10:37
     ◼
      
     ► 
     dialogue was definitely better yeah that 
     
     
  
 
 
 
	 00:10:39
     ◼
      
     ► 
     oh wait before we move on so the so that 
     
     
  
 
 
	 00:10:41
     ◼
      
     ► 
     dialogue has buttons it has an OK button 
     
     
  
 
 
	 00:10:44
     ◼
      
     ► 
     which is just like ok whatever nothing 
     
     
  
 
 
 
	 00:10:46
     ◼
      
     ► 
     your app will launch them by the way 
     
     
  
 
 
	 00:10:47
     ◼
      
     ► 
     like it doesn't stop your app from 
     
     
  
 
 
	 00:10:49
     ◼
      
     ► 
     launching it just shows this the first 
     
     
  
 
 
	 00:10:50
     ◼
      
     ► 
     time you launch it maybe you say ok just 
     
     
  
 
 
	 00:10:51
     ◼
      
     ► 
     launches and it's just like it was the 
     
     
  
 
 
	 00:10:53
     ◼
      
     ► 
     day before the style I hear there's a 
     
     
  
 
 
	 00:10:55
     ◼
      
     ► 
     learn more button and learn more button 
     
     
  
 
 
	 00:10:57
     ◼
      
     ► 
     takes you to Apple's 
     
     
  
 
 
	 00:10:58
     ◼
      
     ► 
     knowledgebase article about this which 
     
     
  
 
 
	 00:11:00
     ◼
      
     ► 
     is pretty good and it explains you know 
     
     
  
 
 
	 00:11:02
     ◼
      
     ► 
     what's going on in more detail than the 
     
     
  
 
 
	 00:11:04
     ◼
      
     ► 
     dialogue obviously which by the way this 
     
     
  
 
 
 
	 00:11:06
     ◼
      
     ► 
     you know the iOS thing lacks this it 
     
     
  
 
 
	 00:11:09
     ◼
      
     ► 
     doesn't there's no place to get more 
     
     
  
 
 
	 00:11:10
     ◼
      
     ► 
     information as far as I can tell it and 
     
     
  
 
 
	 00:11:11
     ◼
      
     ► 
     I should try it I try to get that to 
     
     
  
 
 
	 00:11:13
     ◼
      
     ► 
     come up and tap it or something anyway 
     
     
  
 
 
	 00:11:15
     ◼
      
     ► 
     the part that stuck out to me in this 
     
     
  
 
 
	 00:11:17
     ◼
      
     ► 
     knowledgebase article is when it gets to 
     
     
  
 
 
	 00:11:20
     ◼
      
     ► 
     the point where like explains to you 
     
     
  
 
 
	 00:11:22
     ◼
      
     ► 
     like you can't do anything about this 
     
     
  
 
 
	 00:11:23
     ◼
      
     ► 
     developer needs updated this is why I 
     
     
  
 
 
	 00:11:25
     ◼
      
     ► 
     blah blah near the end there's a section 
     
     
  
 
 
	 00:11:28
     ◼
      
     ► 
     that says how do I get in touch with the 
     
     
  
 
 
	 00:11:30
     ◼
      
     ► 
     app developer which i think is a good 
     
     
  
 
 
 
	 00:11:33
     ◼
      
     ► 
     so you telling me you know people see 
     
     
  
 
 
	 00:11:35
     ◼
      
     ► 
     this out log and I say the developer 
     
     
  
 
 
	 00:11:36
     ◼
      
     ► 
     needs to update and they're like 
     
     
  
 
 
	 00:11:36
     ◼
      
     ► 
     developer like I don't do I even know 
     
     
  
 
 
	 00:11:40
     ◼
      
     ► 
     what that is let alone who it is how 
     
     
  
 
 
	 00:11:41
     ◼
      
     ► 
     would I find the developer of this app 
     
     
  
 
 
	 00:11:43
     ◼
      
     ► 
     and if I was a tasked with writing this 
     
     
  
 
 
	 00:11:48
     ◼
      
     ► 
     I would find myself writing like seven 
     
     
  
 
 
	 00:11:51
     ◼
      
     ► 
     paragraphs about like well so sometimes 
     
     
  
 
 
	 00:11:56
     ◼
      
     ► 
     it's not an individual sometimes it's a 
     
     
  
 
 
	 00:11:58
     ◼
      
     ► 
     company sometimes the company that used 
     
     
  
 
 
	 00:11:59
     ◼
      
     ► 
     to make the application is gone you know 
     
     
  
 
 
	 00:12:00
     ◼
      
     ► 
     like how would you find the person maybe 
     
     
  
 
 
	 00:12:02
     ◼
      
     ► 
     they've moved on maybe they don't have 
     
     
  
 
 
	 00:12:03
     ◼
      
     ► 
     that job anymore maybe no one is 
     
     
  
 
 
	 00:12:05
     ◼
      
     ► 
     maintaining this software you know 
     
     
  
 
 
	 00:12:07
     ◼
      
     ► 
     there's no 100% sure way to find the 
     
     
  
 
 
	 00:12:10
     ◼
      
     ► 
     person who wrote this but like of course 
     
     
  
 
 
	 00:12:12
     ◼
      
     ► 
     they can't do that like they're not 
     
     
  
 
 
	 00:12:13
     ◼
      
     ► 
     gonna go on for 20 pages so they have a 
     
     
  
 
 
	 00:12:15
     ◼
      
     ► 
     very short bit of information that like 
     
     
  
 
 
	 00:12:18
     ◼
      
     ► 
     I don't know I can't think of much 
     
     
  
 
 
	 00:12:21
     ◼
      
     ► 
     better but this seems bad to me the 
     
     
  
 
 
	 00:12:23
     ◼
      
     ► 
     easiest way to contact a developer is to 
     
     
  
 
 
	 00:12:25
     ◼
      
     ► 
     look them up on the web to find the name 
     
     
  
 
 
	 00:12:28
     ◼
      
     ► 
     of the developer of an app open the app 
     
     
  
 
 
	 00:12:30
     ◼
      
     ► 
     click the app name and the menu bar and 
     
     
  
 
 
	 00:12:31
     ◼
      
     ► 
     choose about so they're saying to the 
     
     
  
 
 
	 00:12:32
     ◼
      
     ► 
     about that is two sentences right first 
     
     
  
 
 
	 00:12:34
     ◼
      
     ► 
     one says look them up on the web what if 
     
     
  
 
 
	 00:12:36
     ◼
      
     ► 
     the developer is John Smith look them up 
     
     
  
 
 
	 00:12:38
     ◼
      
     ► 
     on the web the about box maybe it will 
     
     
  
 
 
	 00:12:41
     ◼
      
     ► 
     have link to their website but maybe you 
     
     
  
 
 
	 00:12:42
     ◼
      
     ► 
     will just have a name or maybe it'll 
     
     
  
 
 
	 00:12:44
     ◼
      
     ► 
     just say my cool software company 
     
     
  
 
 
	 00:12:45
     ◼
      
     ► 
     incorporated you know 2010 right it's 
     
     
  
 
 
	 00:12:50
     ◼
      
     ► 
     that's really just throwing people into 
     
     
  
 
 
	 00:12:51
     ◼
      
     ► 
     the deep end I don't know do Google 
     
     
  
 
 
	 00:12:53
     ◼
      
     ► 
     search they figure it out maybe you'll 
     
     
  
 
 
	 00:12:56
     ◼
      
     ► 
     find somebody this is gonna cause people 
     
     
  
 
 
	 00:12:58
     ◼
      
     ► 
     with the same name as a 32-bit app 
     
     
  
 
 
	 00:13:00
     ◼
      
     ► 
     developers to get a lot of bad email my 
     
     
  
 
 
	 00:13:03
     ◼
      
     ► 
     favorite part of this entire page is the 
     
     
  
 
 
	 00:13:05
     ◼
      
     ► 
     very first sentence in the body text 
     
     
  
 
 
	 00:13:07
     ◼
      
     ► 
     state of the art technology is what 
     
     
  
 
 
	 00:13:10
     ◼
      
     ► 
     makes a Mac a Mac that was written years 
     
     
  
 
 
	 00:13:12
     ◼
      
     ► 
     ago though has been updated as 
     
     
  
 
 
	 00:13:14
     ◼
      
     ► 
     knowledgebase article yeah I was gonna 
     
     
  
 
 
	 00:13:15
     ◼
      
     ► 
     say like look at the Mac's that are for 
     
     
  
 
 
	 00:13:17
     ◼
      
     ► 
     sale today and tell me which of them 
     
     
  
 
 
	 00:13:19
     ◼
      
     ► 
     have state of the art technology 
     
     
  
 
 
	 00:13:20
     ◼
      
     ► 
     all of the maksud are for sale not just 
     
     
  
 
 
	 00:13:23
     ◼
      
     ► 
     the most recent models let's see does 
     
     
  
 
 
	 00:13:25
     ◼
      
     ► 
     the MacBook Air have state of the art 
     
     
  
 
 
	 00:13:27
     ◼
      
     ► 
     technology how about the Mac Mini it is 
     
     
  
 
 
	 00:13:30
     ◼
      
     ► 
     still a product in their lineup we are 
     
     
  
 
 
	 00:13:32
     ◼
      
     ► 
     sponsored this week by molecule a 
     
     
  
 
 
	 00:13:34
     ◼
      
     ► 
     complete reinvention of the home air 
     
     
  
 
 
	 00:13:36
     ◼
      
     ► 
     purifier this is not just an improvement 
     
     
  
 
 
	 00:13:39
     ◼
      
     ► 
     on existing outdated technology like say 
     
     
  
 
 
	 00:13:42
     ◼
      
     ► 
     HEPA filters which you might have heard 
     
     
  
 
 
	 00:13:43
     ◼
      
     ► 
     of molecule is a breakthrough science 
     
     
  
 
 
	 00:13:46
     ◼
      
     ► 
     that actually is finally capable of 
     
     
  
 
 
	 00:13:48
     ◼
      
     ► 
     destroying air pollutants at a molecular 
     
     
  
 
 
	 00:13:50
     ◼
      
     ► 
     level and this includes not only you 
     
     
  
 
 
	 00:13:52
     ◼
      
     ► 
     know mold allergens even bacteria and 
     
     
  
 
 
	 00:13:55
     ◼
      
     ► 
     viruses which I found kind of amazing 
     
     
  
 
 
	 00:13:57
     ◼
      
     ► 
     this sounded to me when I first heard 
     
     
  
 
 
	 00:13:59
     ◼
      
     ► 
     about it sounded really out there and 
     
     
  
 
 
	 00:14:00
     ◼
      
     ► 
     kind of too good to be true but it's 
     
     
  
 
 
	 00:14:02
     ◼
      
     ► 
     actually been extensively tested and 
     
     
  
 
 
	 00:14:05
     ◼
      
     ► 
     verified by third parties and it was 
     
     
  
 
 
	 00:14:07
     ◼
      
     ► 
     even backed and funded by the EPA this 
     
     
  
 
 
	 00:14:09
     ◼
      
     ► 
     is the real deal and they sent me one it 
     
     
  
 
 
	 00:14:12
     ◼
      
     ► 
     is pretty nice I got to say it's yeah I 
     
     
  
 
 
	 00:14:14
     ◼
      
     ► 
     can't say whether it's like fixed my 
     
     
  
 
 
	 00:14:15
     ◼
      
     ► 
     allergies yet because I've only had it 
     
     
  
 
 
	 00:14:16
     ◼
      
     ► 
     for about a week but I'll tell you one 
     
     
  
 
 
	 00:14:18
     ◼
      
     ► 
     thing this is the time to try it because 
     
     
  
 
 
	 00:14:20
     ◼
      
     ► 
     I think the pollen season is about to 
     
     
  
 
 
	 00:14:21
     ◼
      
     ► 
     kick in in full force over the next 
     
     
  
 
 
	 00:14:23
     ◼
      
     ► 
     couple of weeks so I'm really glad I 
     
     
  
 
 
	 00:14:24
     ◼
      
     ► 
     have this right now and molecule has 
     
     
  
 
 
	 00:14:26
     ◼
      
     ► 
     actually been personally effective and 
     
     
  
 
 
	 00:14:29
     ◼
      
     ► 
     verified by science but most importantly 
     
     
  
 
 
	 00:14:31
     ◼
      
     ► 
     it's been tested by real people it has 
     
     
  
 
 
	 00:14:33
     ◼
      
     ► 
     already helped allergy and asthma 
     
     
  
 
 
	 00:14:35
     ◼
      
     ► 
     sufferers around the country better cope 
     
     
  
 
 
	 00:14:37
     ◼
      
     ► 
     with their conditions and significantly 
     
     
  
 
 
	 00:14:39
     ◼
      
     ► 
     reduce their symptoms one of their 
     
     
  
 
 
	 00:14:40
     ◼
      
     ► 
     customers even told them she was able to 
     
     
  
 
 
	 00:14:42
     ◼
      
     ► 
     breathe through her nose for the first 
     
     
  
 
 
	 00:14:43
     ◼
      
     ► 
     time in 15 years I totally understand 
     
     
  
 
 
	 00:14:46
     ◼
      
     ► 
     how you can get there and this thing I 
     
     
  
 
 
	 00:14:48
     ◼
      
     ► 
     got to say it's really nice it's pretty 
     
     
  
 
 
	 00:14:51
     ◼
      
     ► 
     big at the higher speeds it's a little 
     
     
  
 
 
	 00:14:53
     ◼
      
     ► 
     loud but the lower speeds is actually 
     
     
  
 
 
	 00:14:54
     ◼
      
     ► 
     very quiet and I'm very very happy with 
     
     
  
 
 
	 00:14:57
     ◼
      
     ► 
     it I keep mine in my bedroom now and I'm 
     
     
  
 
 
	 00:15:00
     ◼
      
     ► 
     thinking about buying a couple more for 
     
     
  
 
 
	 00:15:01
     ◼
      
     ► 
     the rest of the house so far I like it a 
     
     
  
 
 
	 00:15:03
     ◼
      
     ► 
     lot I'm really very impressed by it it 
     
     
  
 
 
	 00:15:06
     ◼
      
     ► 
     it leaves the room smelling like nothing 
     
     
  
 
 
	 00:15:10
     ◼
      
     ► 
     or like fresh air not just like ozone or 
     
     
  
 
 
	 00:15:12
     ◼
      
     ► 
     some scent it's really quite nice I 
     
     
  
 
 
	 00:15:14
     ◼
      
     ► 
     suggest you check it out if you are an 
     
     
  
 
 
	 00:15:16
     ◼
      
     ► 
     air filter person or if you feel like 
     
     
  
 
 
	 00:15:18
     ◼
      
     ► 
     you need an air filter or you suffer 
     
     
  
 
 
	 00:15:19
     ◼
      
     ► 
     from allergies or asthma 
     
     
  
 
 
	 00:15:20
     ◼
      
     ► 
     check out molecule you can get $75 off 
     
     
  
 
 
	 00:15:23
     ◼
      
     ► 
     your first order with code ATP and you 
     
     
  
 
 
	 00:15:26
     ◼
      
     ► 
     do this at molecule comm it's spelled 
     
     
  
 
 
	 00:15:28
     ◼
      
     ► 
     like the word but switch out the c4a k 
     
     
  
 
 
	 00:15:30
     ◼
      
     ► 
     so mo le k you le MA 
     
     
  
 
 
	 00:15:34
     ◼
      
     ► 
     Kuehl with a kid it's molecule comm $75 
     
     
  
 
 
	 00:15:37
     ◼
      
     ► 
     of your first order with code ATP thank 
     
     
  
 
 
	 00:15:38
     ◼
      
     ► 
     you so much to molecule for sponsoring 
     
     
  
 
 
	 00:15:40
     ◼
      
     ► 
     our show Shawn Harding writes hey I had 
     
     
  
 
 
	 00:15:47
     ◼
      
     ► 
     one of those Pro clip mounts that went 
     
     
  
 
 
	 00:15:48
     ◼
      
     ► 
     into a gap in the dash for my Audi s5 it 
     
     
  
 
 
	 00:15:51
     ◼
      
     ► 
     not only went in the gap but also had 
     
     
  
 
 
	 00:15:53
     ◼
      
     ► 
     adhesive I was hesitant but gave in and 
     
     
  
 
 
	 00:15:56
     ◼
      
     ► 
     I lost my desktop hello sorry things are 
     
     
  
 
 
	 00:15:59
     ◼
      
     ► 
     happening on my computer where the fuck 
     
     
  
 
 
	 00:16:00
     ◼
      
     ► 
     did that go while you were reading did 
     
     
  
 
 
	 00:16:02
     ◼
      
     ► 
     the window disappear out from under your 
     
     
  
 
 
	 00:16:04
     ◼
      
     ► 
     eyeballs well because I was opening a 
     
     
  
 
 
	 00:16:07
     ◼
      
     ► 
     new window in before this all before I 
     
     
  
 
 
	 00:16:10
     ◼
      
     ► 
     started reading all this and then it 
     
     
  
 
 
	 00:16:11
     ◼
      
     ► 
     opened and then things disappear your 
     
     
  
 
 
	 00:16:13
     ◼
      
     ► 
     computer is slow Oh would you stop 
     
     
  
 
 
	 00:16:17
     ◼
      
     ► 
     you're opening a window then you had 
     
     
  
 
 
	 00:16:19
     ◼
      
     ► 
     time to read two sentences then the 
     
     
  
 
 
	 00:16:21
     ◼
      
     ► 
     window finally opened I was opening up 
     
     
  
 
 
	 00:16:22
     ◼
      
     ► 
     in the nCWIT window leave me alone now 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     let me reboot this whole fuckin thing 
     
     
  
 
 
	 00:16:26
     ◼
      
     ► 
     what are using VNC for what are you 
     
     
  
 
 
	 00:16:29
     ◼
      
     ► 
     remotely controlling I'm remotely 
     
     
  
 
 
	 00:16:31
     ◼
      
     ► 
     controlling the laptop that's sitting 
     
     
  
 
 
	 00:16:32
     ◼
      
     ► 
     like 2 2 inches away from me because I 
     
     
  
 
 
	 00:16:34
     ◼
      
     ► 
     am trying to to look at something for 
     
     
  
 
 
	 00:16:37
     ◼
      
     ► 
     work real quick so I don't have to worry 
     
     
  
 
 
 
	 00:16:39
     ◼
      
     ► 
     are you doing air traffic control during 
     
     
  
 
 
	 00:16:41
     ◼
      
     ► 
     this podcast what's going on are you 
     
     
  
 
 
	 00:16:42
     ◼
      
     ► 
     trying to land planes with us we are 
     
     
  
 
 
	 00:16:47
     ◼
      
     ► 
     talking with the Mac Pro yet you can't 
     
     
  
 
 
	 00:16:48
     ◼
      
     ► 
     we be paying your bills and stuff yeah I 
     
     
  
 
 
	 00:16:49
     ◼
      
     ► 
     know I know I know I'm we're getting 
     
     
  
 
 
	 00:16:51
     ◼
      
     ► 
     there right so let me just reboot this 
     
     
  
 
 
	 00:16:52
     ◼
      
     ► 
     whole damn thing 
     
     
  
 
 
	 00:16:53
     ◼
      
     ► 
     Sean holding lights I'm rebooting 
     
     
  
 
 
	 00:16:56
     ◼
      
     ► 
     nothing not literally repeating no just 
     
     
  
 
 
	 00:16:58
     ◼
      
     ► 
     segments he's trying to keep that out of 
     
     
  
 
 
	 00:16:59
     ◼
      
     ► 
     the show but I'm pretty sure he's going 
     
     
  
 
 
	 00:17:00
     ◼
      
     ► 
     in no it's not going on please now Sean 
     
     
  
 
 
	 00:17:03
     ◼
      
     ► 
     Harding writes I had one of those Pro 
     
     
  
 
 
	 00:17:05
     ◼
      
     ► 
     clip mounts that went in the gap in the 
     
     
  
 
 
	 00:17:06
     ◼
      
     ► 
     day it went into a gap in the dash for 
     
     
  
 
 
	 00:17:08
     ◼
      
     ► 
     my Audi s5 and not only one in the gap 
     
     
  
 
 
	 00:17:10
     ◼
      
     ► 
     but it also had adhesive I was hesitant 
     
     
  
 
 
	 00:17:12
     ◼
      
     ► 
     but gave in and now I have a big gap in 
     
     
  
 
 
	 00:17:13
     ◼
      
     ► 
     the trim and adhesive residue two thumbs 
     
     
  
 
 
	 00:17:16
     ◼
      
     ► 
     down so the pro clip mounts that I was 
     
     
  
 
 
	 00:17:18
     ◼
      
     ► 
     talking about last week if I go in your 
     
     
  
 
 
	 00:17:19
     ◼
      
     ► 
     car like they're made for each 
     
     
  
 
 
	 00:17:20
     ◼
      
     ► 
     individual car model certain you know 
     
     
  
 
 
	 00:17:23
     ◼
      
     ► 
     the design of certain dashboards and 
     
     
  
 
 
	 00:17:24
     ◼
      
     ► 
     stuff like the you know certain ones are 
     
     
  
 
 
	 00:17:26
     ◼
      
     ► 
     gonna be easier or harder to fix 
     
     
  
 
 
	 00:17:28
     ◼
      
     ► 
     something very securely to than others I 
     
     
  
 
 
	 00:17:30
     ◼
      
     ► 
     lucked out in that mine just uses the 
     
     
  
 
 
	 00:17:33
     ◼
      
     ► 
     air vent and just kind of uses like a 
     
     
  
 
 
	 00:17:34
     ◼
      
     ► 
     pressure fit inside the air vent top and 
     
     
  
 
 
	 00:17:36
     ◼
      
     ► 
     bottom so that it doesn't leave anything 
     
     
  
 
 
	 00:17:38
     ◼
      
     ► 
     behind and there's no like permanent - 
     
     
  
 
 
	 00:17:40
     ◼
      
     ► 
     damage should buy it but if your car is 
     
     
  
 
 
	 00:17:43
     ◼
      
     ► 
     one where it has to do something a 
     
     
  
 
 
	 00:17:44
     ◼
      
     ► 
     little more aggressive then you know 
     
     
  
 
 
 
	 00:17:47
     ◼
      
     ► 
     to to have that be a problem for you you 
     
     
  
 
 
	 00:17:50
     ◼
      
     ► 
     know I just it isn't a problem for me 
     
     
  
 
 
	 00:17:52
     ◼
      
     ► 
     also its Elise maybe you don't want to 
     
     
  
 
 
	 00:17:54
     ◼
      
     ► 
     mess with the - because who knows what 
     
     
  
 
 
	 00:17:56
     ◼
      
     ► 
     they'll say about that when you try to 
     
     
  
 
 
	 00:17:58
     ◼
      
     ► 
     give it back the thing about the vent 
     
     
  
 
 
	 00:17:59
     ◼
      
     ► 
     ones that some people wrote in about is 
     
     
  
 
 
	 00:18:02
     ◼
      
     ► 
     they're like oh isn't it bad to keep 
     
     
  
 
 
	 00:18:04
     ◼
      
     ► 
     your phone there like in the winter with 
     
     
  
 
 
	 00:18:05
     ◼
      
     ► 
     heat blowing out of the vent on it and I 
     
     
  
 
 
	 00:18:08
     ◼
      
     ► 
     just assumed that every car has like 
     
     
  
 
 
	 00:18:09
     ◼
      
     ► 
     that little dial or whatever that lets 
     
     
  
 
 
	 00:18:11
     ◼
      
     ► 
     you turn off the vent and I would 
     
     
  
 
 
	 00:18:12
     ◼
      
     ► 
     suggest that if you in the winter if you 
     
     
  
 
 
	 00:18:15
     ◼
      
     ► 
     have your phone an event clip turn the 
     
     
  
 
 
	 00:18:17
     ◼
      
     ► 
     vent behind the phone off so heat isn't 
     
     
  
 
 
	 00:18:19
     ◼
      
     ► 
     constantly belong in the back of your 
     
     
  
 
 
	 00:18:20
     ◼
      
     ► 
     phones that's terrible and the summer 
     
     
  
 
 
	 00:18:21
     ◼
      
     ► 
     air conditioning blowing the back that's 
     
     
  
 
 
	 00:18:23
     ◼
      
     ► 
     probably great because it gets pretty 
     
     
  
 
 
	 00:18:24
     ◼
      
     ► 
     heat hot in the car with the Sun beating 
     
     
  
 
 
	 00:18:26
     ◼
      
     ► 
     down on your phone so that'll probably 
     
     
  
 
 
	 00:18:28
     ◼
      
     ► 
     even out but if you have no dial because 
     
     
  
 
 
	 00:18:30
     ◼
      
     ► 
     your car as a weird super modern thing 
     
     
  
 
 
	 00:18:34
     ◼
      
     ► 
     where there's no way to control the air 
     
     
  
 
 
	 00:18:36
     ◼
      
     ► 
     vents except for a tiny dot in the 
     
     
  
 
 
	 00:18:38
     ◼
      
     ► 
     middle of a giant field that you drag 
     
     
  
 
 
	 00:18:41
     ◼
      
     ► 
     around as a vague way to suggest in the 
     
     
  
 
 
	 00:18:43
     ◼
      
     ► 
     car where there might come out yeah that 
     
     
  
 
 
	 00:18:45
     ◼
      
     ► 
     sounds pretty cool to be honest I 
     
     
  
 
 
	 00:18:47
     ◼
      
     ► 
     haven't seen it yet but it sounds pretty 
     
     
  
 
 
 
	 00:18:48
     ◼
      
     ► 
     yours doesn't have that I thought that 
     
     
  
 
 
	 00:18:49
     ◼
      
     ► 
     was on although it's only the mile three 
     
     
  
 
 
	 00:18:51
     ◼
      
     ► 
     which I haven't seen in real life yet 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     but I was like if you just want to turn 
     
     
  
 
 
	 00:18:55
     ◼
      
     ► 
     off the vent that your phone is attached 
     
     
  
 
 
	 00:18:56
     ◼
      
     ► 
     true though I'm not sure how you can do 
     
     
  
 
 
	 00:18:57
     ◼
      
     ► 
     that by dragging a puck around a little 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     ice hockey rink 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     I actually no I don't think I can turn 
     
     
  
 
 
	 00:19:02
     ◼
      
     ► 
     off event like they have a little like 
     
     
  
 
 
	 00:19:04
     ◼
      
     ► 
     slider things you can redirect it but 
     
     
  
 
 
	 00:19:06
     ◼
      
     ► 
     there's no I don't think I can turn that 
     
     
  
 
 
	 00:19:07
     ◼
      
     ► 
     vent off I don't have the little dial no 
     
     
  
 
 
	 00:19:09
     ◼
      
     ► 
     but but this isn't a problem in reality 
     
     
  
 
 
	 00:19:11
     ◼
      
     ► 
     because automatic climate control never 
     
     
  
 
 
	 00:19:14
     ◼
      
     ► 
     has the heat blowing out of the center 
     
     
  
 
 
	 00:19:16
     ◼
      
     ► 
     vents it's always blown in the feet vent 
     
     
  
 
 
	 00:19:18
     ◼
      
     ► 
     the defroster vent or both but it's 
     
     
  
 
 
	 00:19:21
     ◼
      
     ► 
     never blowing out the front vents that's 
     
     
  
 
 
	 00:19:22
     ◼
      
     ► 
     not how you're supposed to heat a car 
     
     
  
 
 
	 00:19:23
     ◼
      
     ► 
     why wouldn't you want out of the front 
     
     
  
 
 
	 00:19:25
     ◼
      
     ► 
     vents because you don't need heat 
     
     
  
 
 
	 00:19:27
     ◼
      
     ► 
     blowing in your face you look at your 
     
     
  
 
 
	 00:19:29
     ◼
      
     ► 
     feet sometimes my face is cold I'll tell 
     
     
  
 
 
	 00:19:32
     ◼
      
     ► 
     you where I want the air I I would not 
     
     
  
 
 
	 00:19:35
     ◼
      
     ► 
     consider this a big problem in reality 
     
     
  
 
 
	 00:19:37
     ◼
      
     ► 
     for almost anybody because the way 
     
     
  
 
 
	 00:19:39
     ◼
      
     ► 
     you're supposed to be climate managing 
     
     
  
 
 
	 00:19:41
     ◼
      
     ► 
     your car you shouldn't really be blowing 
     
     
  
 
 
	 00:19:43
     ◼
      
     ► 
     a lot of hot air through the front fence 
     
     
  
 
 
	 00:19:44
     ◼
      
     ► 
     anyway and also if you're using your 
     
     
  
 
 
	 00:19:47
     ◼
      
     ► 
     phone in a doc and running like waged 
     
     
  
 
 
	 00:19:48
     ◼
      
     ► 
     something it's already running so hot 
     
     
  
 
 
	 00:19:50
     ◼
      
     ► 
     that you know it actually might improve 
     
     
  
 
 
	 00:19:52
     ◼
      
     ► 
     the heat efficiency of your car to be 
     
     
  
 
 
	 00:19:53
     ◼
      
     ► 
     blowing it across your phone on the way 
     
     
  
 
 
	 00:19:54
     ◼
      
     ► 
     to your face okay because because the 
     
     
  
 
 
	 00:19:56
     ◼
      
     ► 
     phone is you know 150 degrees but the 
     
     
  
 
 
	 00:19:58
     ◼
      
     ► 
     air coming out of the vent 275 so it's 
     
     
  
 
 
	 00:20:00
     ◼
      
     ► 
     actually cool 
     
     
  
 
 
	 00:20:01
     ◼
      
     ► 
     exactly all right with regard to my 
     
     
  
 
 
	 00:20:05
     ◼
      
     ► 
     beloved blue towel speaking of car 
     
     
  
 
 
	 00:20:07
     ◼
      
     ► 
     related things indeed five rights at the 
     
     
  
 
 
	 00:20:10
     ◼
      
     ► 
     surgical rag that I use is called a huck 
     
     
  
 
 
	 00:20:12
     ◼
      
     ► 
     h uck it's a sterile towel used to dry 
     
     
  
 
 
	 00:20:15
     ◼
      
     ► 
     hands after a surgical scrub before 
     
     
  
 
 
	 00:20:17
     ◼
      
     ► 
     operating and apparently he has a 
     
     
  
 
 
	 00:20:19
     ◼
      
     ► 
     million of them and then Eugene fries in 
     
     
  
 
 
	 00:20:21
     ◼
      
     ► 
     writes in that they're actually 
     
     
  
 
 
	 00:20:22
     ◼
      
     ► 
     available on Amazon so I'll put a link 
     
     
  
 
 
	 00:20:24
     ◼
      
     ► 
     in the show notes I was not aware of 
     
     
  
 
 
	 00:20:25
     ◼
      
     ► 
     this which is super good news because I 
     
     
  
 
 
	 00:20:26
     ◼
      
     ► 
     kind of need some we also got some 
     
     
  
 
 
	 00:20:28
     ◼
      
     ► 
     feedback about whether or not it's 
     
     
  
 
 
	 00:20:30
     ◼
      
     ► 
     plastic ventilating onto the interior of 
     
     
  
 
 
	 00:20:33
     ◼
      
     ► 
     your windshield John do you have any 
     
     
  
 
 
	 00:20:35
     ◼
      
     ► 
     thoughts on that or do you not care yeah 
     
     
  
 
 
	 00:20:37
     ◼
      
     ► 
     no it's true I'm guessing from them you 
     
     
  
 
 
	 00:20:39
     ◼
      
     ► 
     know that new car smell and various 
     
     
  
 
 
	 00:20:41
     ◼
      
     ► 
     other things that you smell in cars of 
     
     
  
 
 
	 00:20:42
     ◼
      
     ► 
     outgassing from carpets and from plastic 
     
     
  
 
 
	 00:20:44
     ◼
      
     ► 
     and a lot of that crap gets all over 
     
     
  
 
 
	 00:20:45
     ◼
      
     ► 
     your windshield and makes it gross fun 
     
     
  
 
 
	 00:20:48
     ◼
      
     ► 
     finally our almost finally actually car 
     
     
  
 
 
	 00:20:50
     ◼
      
     ► 
     subscriptions Zach a friend of mine 
     
     
  
 
 
	 00:20:53
     ◼
      
     ► 
     asked why not have like a lyft 
     
     
  
 
 
	 00:20:55
     ◼
      
     ► 
     subscription you know like insurance the 
     
     
  
 
 
	 00:20:58
     ◼
      
     ► 
     light users would subsidize the heavy 
     
     
  
 
 
	 00:20:59
     ◼
      
     ► 
     ones that sounded like a brilliant idea 
     
     
  
 
 
	 00:21:01
     ◼
      
     ► 
     and then fast-forward like three days 
     
     
  
 
 
	 00:21:04
     ◼
      
     ► 
     after I heard this feedback from my 
     
     
  
 
 
	 00:21:05
     ◼
      
     ► 
     buddy Zach and I somehow saw an article 
     
     
  
 
 
	 00:21:08
     ◼
      
     ► 
     or a headline or something like that 
     
     
  
 
 
	 00:21:09
     ◼
      
     ► 
     about how lyft actually is or will soon 
     
     
  
 
 
	 00:21:12
     ◼
      
     ► 
     be offering subscriptions which I didn't 
     
     
  
 
 
	 00:21:14
     ◼
      
     ► 
     know was the thing this is the kind of 
     
     
  
 
 
	 00:21:16
     ◼
      
     ► 
     thing that like it's it's nice in a lot 
     
     
  
 
 
	 00:21:19
     ◼
      
     ► 
     of situations and it might even it might 
     
     
  
 
 
	 00:21:21
     ◼
      
     ► 
     even prove to be nice in the majority of 
     
     
  
 
 
	 00:21:22
     ◼
      
     ► 
     situations for some people but the the 
     
     
  
 
 
	 00:21:25
     ◼
      
     ► 
     great flexibility of having your own car 
     
     
  
 
 
	 00:21:27
     ◼
      
     ► 
     parked in your driveway or in your 
     
     
  
 
 
	 00:21:29
     ◼
      
     ► 
     garage or nearer in front of your place 
     
     
  
 
 
	 00:21:31
     ◼
      
     ► 
     is that it's always there ready for you 
     
     
  
 
 
	 00:21:34
     ◼
      
     ► 
     it's it's dedicated capacity just for 
     
     
  
 
 
	 00:21:37
     ◼
      
     ► 
     you if you're relying on not public 
     
     
  
 
 
	 00:21:40
     ◼
      
     ► 
     transit but if you're lying on like 
     
     
  
 
 
	 00:21:41
     ◼
      
     ► 
     services like lyft or uber or other like 
     
     
  
 
 
	 00:21:43
     ◼
      
     ► 
     kind of car share services there's only 
     
     
  
 
 
	 00:21:45
     ◼
      
     ► 
     a certain number of cars out there in a 
     
     
  
 
 
	 00:21:47
     ◼
      
     ► 
     given time and they're only in a certain 
     
     
  
 
 
	 00:21:49
     ◼
      
     ► 
     number of places and they're there a lot 
     
     
  
 
 
	 00:21:50
     ◼
      
     ► 
     you know less densely available once you 
     
     
  
 
 
	 00:21:53
     ◼
      
     ► 
     get out of the major cities when you 
     
     
  
 
 
	 00:21:55
     ◼
      
     ► 
     have your own car it's always there 
     
     
  
 
 
	 00:21:56
     ◼
      
     ► 
     ready for you no matter when you want to 
     
     
  
 
 
	 00:21:58
     ◼
      
     ► 
     use it with zero weight or close enough 
     
     
  
 
 
	 00:22:00
     ◼
      
     ► 
     to zero weight when you're relying on 
     
     
  
 
 
	 00:22:02
     ◼
      
     ► 
     something like this it might work nine 
     
     
  
 
 
	 00:22:04
     ◼
      
     ► 
     times out of ten but then the tenth time 
     
     
  
 
 
	 00:22:06
     ◼
      
     ► 
     you go to use it oh there aren't any for 
     
     
  
 
 
	 00:22:08
     ◼
      
     ► 
     the next 45 minutes or it's a spike 
     
     
  
 
 
	 00:22:11
     ◼
      
     ► 
     because of demand or the nearest one is 
     
     
  
 
 
	 00:22:14
     ◼
      
     ► 
     no too far away and doesn't want to take 
     
     
  
 
 
	 00:22:16
     ◼
      
     ► 
     your ride or you keep getting the same 
     
     
  
 
 
	 00:22:18
     ◼
      
     ► 
     one over and over again that's some 
     
     
  
 
 
	 00:22:20
     ◼
      
     ► 
     driver that's terrible that you don't 
     
     
  
 
 
	 00:22:21
     ◼
      
     ► 
     want that you know their car smells like 
     
     
  
 
 
	 00:22:22
     ◼
      
     ► 
     smoke and cats and stuff and it's like 
     
     
  
 
 
	 00:22:24
     ◼
      
     ► 
     when it's yours when it's your car it is 
     
     
  
 
 
	 00:22:27
     ◼
      
     ► 
     always there ready to go and so 
     
     
  
 
 
	 00:22:30
     ◼
      
     ► 
     depending on how important that car and 
     
     
  
 
 
	 00:22:32
     ◼
      
     ► 
     the mobility are to you anything for 
     
     
  
 
 
	 00:22:35
     ◼
      
     ► 
     most people in most of America it's very 
     
     
  
 
 
	 00:22:37
     ◼
      
     ► 
     important because the public 
     
     
  
 
 
	 00:22:39
     ◼
      
     ► 
     infrastructure just isn't there for most 
     
     
  
 
 
	 00:22:40
     ◼
      
     ► 
     of us having that car be dedicated to 
     
     
  
 
 
	 00:22:43
     ◼
      
     ► 
     you having your own that's always ready 
     
     
  
 
 
	 00:22:44
     ◼
      
     ► 
     to go that's always right there that's 
     
     
  
 
 
	 00:22:46
     ◼
      
     ► 
     always yours and you can put your stuff 
     
     
  
 
 
	 00:22:48
     ◼
      
     ► 
     in it and you can you can know that's 
     
     
  
 
 
	 00:22:50
     ◼
      
     ► 
     always gonna be there and be ready 
     
     
  
 
 
	 00:22:51
     ◼
      
     ► 
     that's gonna have a pretty big advantage 
     
     
  
 
 
	 00:22:53
     ◼
      
     ► 
     for a lot of people so I don't see 
     
     
  
 
 
	 00:22:55
     ◼
      
     ► 
     service it I don't see personal car 
     
     
  
 
 
	 00:22:59
     ◼
      
     ► 
     ownership of some form going away like 
     
     
  
 
 
	 00:23:02
     ◼
      
     ► 
     lyft and uber that's not that that's 
     
     
  
 
 
	 00:23:03
     ◼
      
     ► 
     something else the subscription is just 
     
     
  
 
 
	 00:23:05
     ◼
      
     ► 
     another way to have cars that are yours 
     
     
  
 
 
	 00:23:07
     ◼
      
     ► 
     so that I think makes some sense maybe 
     
     
  
 
 
	 00:23:09
     ◼
      
     ► 
     in the future but it's never going to be 
     
     
  
 
 
	 00:23:11
     ◼
      
     ► 
     totally replaced in America unless our 
     
     
  
 
 
	 00:23:13
     ◼
      
     ► 
     density radically changes which I don't 
     
     
  
 
 
	 00:23:16
     ◼
      
     ► 
     see happening this is a psychological 
     
     
  
 
 
	 00:23:18
     ◼
      
     ► 
     pricing ploy like for for city dwellers 
     
     
  
 
 
	 00:23:21
     ◼
      
     ► 
     who are never gonna own the car because 
     
     
  
 
 
	 00:23:22
     ◼
      
     ► 
     they can't afford a parking spot for it 
     
     
  
 
 
	 00:23:23
     ◼
      
     ► 
     or whatever you use lift all the time 
     
     
  
 
 
	 00:23:25
     ◼
      
     ► 
     anyway you can convince enough of them 
     
     
  
 
 
	 00:23:28
     ◼
      
     ► 
     to subscribe essentially paying more 
     
     
  
 
 
	 00:23:30
     ◼
      
     ► 
     like like Zak said most people will say 
     
     
  
 
 
	 00:23:32
     ◼
      
     ► 
     oh it's just easier to pay a 
     
     
  
 
 
	 00:23:33
     ◼
      
     ► 
     subscription and not have to worry about 
     
     
  
 
 
	 00:23:35
     ◼
      
     ► 
     the hassle of you know paying each time 
     
     
  
 
 
	 00:23:37
     ◼
      
     ► 
     and everything and maybe that'll make me 
     
     
  
 
 
	 00:23:38
     ◼
      
     ► 
     feel like oh I'll use it more I have a 
     
     
  
 
 
	 00:23:40
     ◼
      
     ► 
     subscription I'll use it more right 
     
     
  
 
 
	 00:23:41
     ◼
      
     ► 
     and maybe they won't use it more you 
     
     
  
 
 
	 00:23:43
     ◼
      
     ► 
     know and so this will end up making more 
     
     
  
 
 
	 00:23:46
     ◼
      
     ► 
     money from the people who thought they 
     
     
  
 
 
	 00:23:48
     ◼
      
     ► 
     were gonna really totally use that 
     
     
  
 
 
	 00:23:49
     ◼
      
     ► 
     description all the time but actually 
     
     
  
 
 
	 00:23:50
     ◼
      
     ► 
     take the same number of rides as they 
     
     
  
 
 
	 00:23:51
     ◼
      
     ► 
     always did it ends up being a bad deal 
     
     
  
 
 
	 00:23:53
     ◼
      
     ► 
     for them but the few heavy users get a 
     
     
  
 
 
	 00:23:56
     ◼
      
     ► 
     really good deal because now they can 
     
     
  
 
 
	 00:23:57
     ◼
      
     ► 
     just ride as much as they want for a 
     
     
  
 
 
	 00:23:58
     ◼
      
     ► 
     flat fee so lyft will figure out the 
     
     
  
 
 
	 00:24:00
     ◼
      
     ► 
     economics of it I'm sure and try to but 
     
     
  
 
 
	 00:24:02
     ◼
      
     ► 
     that it's the type of pricing psychology 
     
     
  
 
 
	 00:24:04
     ◼
      
     ► 
     that can make everybody involved feel 
     
     
  
 
 
	 00:24:08
     ◼
      
     ► 
     like they're getting a good deal even 
     
     
  
 
 
	 00:24:09
     ◼
      
     ► 
     though obviously you know they're not 
     
     
  
 
 
	 00:24:11
     ◼
      
     ► 
     right so lyft would be happy if they 
     
     
  
 
 
	 00:24:13
     ◼
      
     ► 
     make more money and the users would be 
     
     
  
 
 
	 00:24:15
     ◼
      
     ► 
     happy if they perceive the the 
     
     
  
 
 
	 00:24:20
     ◼
      
     ► 
     subscription as a good value regardless 
     
     
  
 
 
	 00:24:22
     ◼
      
     ► 
     whether it's actually a good value 
     
     
  
 
 
	 00:24:24
     ◼
      
     ► 
     finally somebody and I don't have the 
     
     
  
 
 
	 00:24:26
     ◼
      
     ► 
     scene out in front of me somebody was 
     
     
  
 
 
	 00:24:28
     ◼
      
     ► 
     very grumpy about the fact that we 
     
     
  
 
 
	 00:24:29
     ◼
      
     ► 
     called San Jose not very big and John 
     
     
  
 
 
	 00:24:32
     ◼
      
     ► 
     did you put this in here would you like 
     
     
  
 
 
	 00:24:33
     ◼
      
     ► 
     to happen that happened last year too 
     
     
  
 
 
	 00:24:35
     ◼
      
     ► 
     and we were talking about San Jose we 
     
     
  
 
 
	 00:24:37
     ◼
      
     ► 
     got so much feedback about I forget we 
     
     
  
 
 
	 00:24:38
     ◼
      
     ► 
     ever even did fall about it but we 
     
     
  
 
 
	 00:24:40
     ◼
      
     ► 
     should and because I've totally forgot 
     
     
  
 
 
	 00:24:42
     ◼
      
     ► 
     about the fallout from last year already 
     
     
  
 
 
	 00:24:43
     ◼
      
     ► 
     we're like Oh San Jose like nobody's 
     
     
  
 
 
	 00:24:45
     ◼
      
     ► 
     there it's empty it's not like Samer so 
     
     
  
 
 
	 00:24:47
     ◼
      
     ► 
     it's not a big city like San Francisco 
     
     
  
 
 
	 00:24:48
     ◼
      
     ► 
     and any time we said anything like that 
     
     
  
 
 
	 00:24:49
     ◼
      
     ► 
     someone from San Jose or near San Jose 
     
     
  
 
 
	 00:24:52
     ◼
      
     ► 
     right st. to tell us mean well you know 
     
     
  
 
 
	 00:24:53
     ◼
      
     ► 
     San Jose is bigger than ther an cisco 
     
     
  
 
 
	 00:24:56
     ◼
      
     ► 
     has a bigger population in San Francisco 
     
     
  
 
 
	 00:24:58
     ◼
      
     ► 
     you know all the things about how San 
     
     
  
 
 
	 00:25:00
     ◼
      
     ► 
     Jose it's just massive compared to 
     
     
  
 
 
	 00:25:01
     ◼
      
     ► 
     everything that we be you know we're 
     
     
  
 
 
	 00:25:04
     ◼
      
     ► 
     saying it's small but it's not right and 
     
     
  
 
 
	 00:25:06
     ◼
      
     ► 
     to that I would say Texas has more 
     
     
  
 
 
	 00:25:08
     ◼
      
     ► 
     people than San Jose but if I drop a pin 
     
     
  
 
 
	 00:25:11
     ◼
      
     ► 
     anywhere in Texas chances are good I'm 
     
     
  
 
 
	 00:25:13
     ◼
      
     ► 
     gonna look around not see that much all 
     
     
  
 
 
	 00:25:14
     ◼
      
     ► 
     about density San Jose is bigger San 
     
     
  
 
 
	 00:25:18
     ◼
      
     ► 
     Jose has more people but practically 
     
     
  
 
 
	 00:25:21
     ◼
      
     ► 
     speaking if you are a person you could 
     
     
  
 
 
	 00:25:23
     ◼
      
     ► 
     drop down and WWC and you look around 
     
     
  
 
 
	 00:25:24
     ◼
      
     ► 
     you'd be like where all the people as a 
     
     
  
 
 
	 00:25:27
     ◼
      
     ► 
     tumble beat tumbleweed goes by right 
     
     
  
 
 
	 00:25:28
     ◼
      
     ► 
     like it is very different experience 
     
     
  
 
 
	 00:25:31
     ◼
      
     ► 
     from the vastly higher density of where 
     
     
  
 
 
	 00:25:34
     ◼
      
     ► 
     Moscone is San Francisco so that's what 
     
     
  
 
 
	 00:25:36
     ◼
      
     ► 
     we meant we know it's a big city we know 
     
     
  
 
 
	 00:25:38
     ◼
      
     ► 
     there's lots of people somewhere also I 
     
     
  
 
 
	 00:25:41
     ◼
      
     ► 
     was interested 
     
     
  
 
 
	 00:25:41
     ◼
      
     ► 
     not a single person refuted my Truman 
     
     
  
 
 
	 00:25:44
     ◼
      
     ► 
     Show theory about everybody who works 
     
     
  
 
 
	 00:25:46
     ◼
      
     ► 
     there but they're just writing your name 
     
     
  
 
 
	 00:25:49
     ◼
      
     ► 
     down a little book of a little you know 
     
     
  
 
 
	 00:25:51
     ◼
      
     ► 
     picture of you says do not serve this 
     
     
  
 
 
	 00:25:53
     ◼
      
     ► 
     person or serve this person even more 
     
     
  
 
 
	 00:25:55
     ◼
      
     ► 
     slowly than usual I'm not sure I'd be 
     
     
  
 
 
	 00:25:57
     ◼
      
     ► 
     able to tell the difference like oh here 
     
     
  
 
 
	 00:25:59
     ◼
      
     ► 
     we go you wanted to order something I 
     
     
  
 
 
	 00:26:02
     ◼
      
     ► 
     don't know if I can do that I'll just 
     
     
  
 
 
	 00:26:03
     ◼
      
     ► 
     check with my boss to see if you can 
     
     
  
 
 
	 00:26:04
     ◼
      
     ► 
     order something well I'm gonna laugh 
     
     
  
 
 
	 00:26:06
     ◼
      
     ► 
     when you get says so PO or whatever it's 
     
     
  
 
 
	 00:26:08
     ◼
      
     ► 
     called and and they are like oh wait 
     
     
  
 
 
	 00:26:11
     ◼
      
     ► 
     you're Marco yeah we're not serving you 
     
     
  
 
 
	 00:26:12
     ◼
      
     ► 
     what would you do you would have nowhere 
     
     
  
 
 
	 00:26:14
     ◼
      
     ► 
     to go you would have you would have no 
     
     
  
 
 
	 00:26:16
     ◼
      
     ► 
     court to rule over I'd go to the beer 
     
     
  
 
 
	 00:26:18
     ◼
      
     ► 
     and sausage place up the street 
     
     
  
 
 
	 00:26:21
     ◼
      
     ► 
     we are sponsored as week by hellofresh 
     
     
  
 
 
	 00:26:24
     ◼
      
     ► 
     for $30 off your first week visit 
     
     
  
 
 
	 00:26:26
     ◼
      
     ► 
     hellofresh comm and enter code ATP 30 
     
     
  
 
 
	 00:26:29
     ◼
      
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     hellofresh is a meal kit delivery 
     
     
  
 
 
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     service that shops plans and delivers 
     
     
  
 
 
	 00:26:33
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     step-by-step recipes and pre measured 
     
     
  
 
 
	 00:26:35
     ◼
      
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	 00:26:38
     ◼
      
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     enjoy with hellofresh there is something 
     
     
  
 
 
	 00:26:41
     ◼
      
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     for everyone 
     
     
  
 
 
	 00:26:42
     ◼
      
     ► 
     they have three plans to choose from 
     
     
  
 
 
	 00:26:43
     ◼
      
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     classic veggie for vegetarians and 
     
     
  
 
 
	 00:26:46
     ◼
      
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	 00:26:48
     ◼
      
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	 00:26:50
     ◼
      
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	 00:26:52
     ◼
      
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     carefully selected farms and high rated 
     
     
  
 
 
	 00:26:54
     ◼
      
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     ◼
      
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     your hello fresh delivery knowing that 
     
     
  
 
 
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     ◼
      
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     dinner just got that much easier and 
     
     
  
 
 
	 00:27:01
     ◼
      
     ► 
     even if you're a novice home chef 
     
     
  
 
 
	 00:27:03
     ◼
      
     ► 
     you can still figure out hello freshest 
     
     
  
 
 
	 00:27:05
     ◼
      
     ► 
     ingredients coz they had these excellent 
     
     
  
 
 
	 00:27:06
     ◼
      
     ► 
     recipe cards they have pictures 
     
     
  
 
 
	 00:27:08
     ◼
      
     ► 
     step-by-step instructions you it's 
     
     
  
 
 
	 00:27:10
     ◼
      
     ► 
     really clear what you're supposed to be 
     
     
  
 
 
	 00:27:11
     ◼
      
     ► 
     doing and they really explain it well 
     
     
  
 
 
	 00:27:12
     ◼
      
     ► 
     and you can really enjoy not having to 
     
     
  
 
 
	 00:27:15
     ◼
      
     ► 
     plan dinner for every single night of 
     
     
  
 
 
	 00:27:17
     ◼
      
     ► 
     the week or just kind of chickening out 
     
     
  
 
 
	 00:27:19
     ◼
      
     ► 
     and going for take-out it's so much 
     
     
  
 
 
	 00:27:21
     ◼
      
     ► 
     easier to do hello fresh hello fresh 
     
     
  
 
 
	 00:27:23
     ◼
      
     ► 
     ingredients are delivered right to your 
     
     
  
 
 
	 00:27:25
     ◼
      
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     door and recyclable insulated packaging 
     
     
  
 
 
	 00:27:28
     ◼
      
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     unpacking is super easy because 
     
     
  
 
 
	 00:27:29
     ◼
      
     ► 
     everything is in its own bag all the 
     
     
  
 
 
	 00:27:31
     ◼
      
     ► 
     meals are separated so you can really 
     
     
  
 
 
	 00:27:33
     ◼
      
     ► 
     tell what everything is unpacking it 
     
     
  
 
 
	 00:27:34
     ◼
      
     ► 
     takes like two seconds everything all 
     
     
  
 
 
	 00:27:36
     ◼
      
     ► 
     the ingredients inside each bag are pre 
     
     
  
 
 
	 00:27:38
     ◼
      
     ► 
     measured in handy little little 
     
     
  
 
 
	 00:27:40
     ◼
      
     ► 
     containers so you know which ingredients 
     
     
  
 
 
	 00:27:42
     ◼
      
     ► 
     go with which recipe and there's not a 
     
     
  
 
 
	 00:27:44
     ◼
      
     ► 
     lot of food waste because you have 
     
     
  
 
 
	 00:27:45
     ◼
      
     ► 
     exactly what you need so you can spend 
     
     
  
 
 
	 00:27:47
     ◼
      
     ► 
     less time meal planning and grocery 
     
     
  
 
 
	 00:27:49
     ◼
      
     ► 
     shopping each week and get that time 
     
     
  
 
 
 
	 00:27:51
     ◼
      
     ► 
     to do more of what you love get 
     
     
  
 
 
	 00:27:52
     ◼
      
     ► 
     delicious filling meals delivered right 
     
     
  
 
 
	 00:27:54
     ◼
      
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     to your door every week for less than 
     
     
  
 
 
	 00:27:56
     ◼
      
     ► 
     $10 per serving and free shipping and if 
     
     
  
 
 
	 00:27:59
     ◼
      
     ► 
     you're gonna be out of town or just too 
     
     
  
 
 
	 00:28:01
     ◼
      
     ► 
     busy one week you can always pause or 
     
     
  
 
 
	 00:28:03
     ◼
      
     ► 
     suspend at any time for $30 off your 
     
     
  
 
 
	 00:28:05
     ◼
      
     ► 
     first week of hellofresh visit 
     
     
  
 
 
	 00:28:07
     ◼
      
     ► 
     hellofresh comm editor code ATP 30 
     
     
  
 
 
	 00:28:10
     ◼
      
     ► 
     that's hellofresh comm with code ATP 30 
     
     
  
 
 
	 00:28:13
     ◼
      
     ► 
     thank you so much - hello fresh for 
     
     
  
 
 
	 00:28:15
     ◼
      
     ► 
     sponsoring our show all right it's time 
     
     
  
 
 
	 00:28:21
     ◼
      
     ► 
     I'm gonna go to sleep now guys there's 
     
     
  
 
 
	 00:28:25
     ◼
      
     ► 
     been some Mac Pro news I love that 
     
     
  
 
 
	 00:28:27
     ◼
      
     ► 
     you're bringing this up you're just you 
     
     
  
 
 
	 00:28:30
     ◼
      
     ► 
     could have just moved on you should 
     
     
  
 
 
	 00:28:31
     ◼
      
     ► 
     summarize the Mac Pro news that's what 
     
     
  
 
 
	 00:28:33
     ◼
      
     ► 
     you should do yeah chief summarizer in 
     
     
  
 
 
	 00:28:34
     ◼
      
     ► 
     chief I'm going to attempt to so friend 
     
     
  
 
 
	 00:28:36
     ◼
      
     ► 
     of the show and said with no sarcasm 
     
     
  
 
 
	 00:28:38
     ◼
      
     ► 
     friend of the show Matthew piensa Reno 
     
     
  
 
 
	 00:28:40
     ◼
      
     ► 
     was invited by himself which is actually 
     
     
  
 
 
	 00:28:43
     ◼
      
     ► 
     kind of interesting in and of itself I 
     
     
  
 
 
	 00:28:44
     ◼
      
     ► 
     don't know if we need to unpack that 
     
     
  
 
 
	 00:28:46
     ◼
      
     ► 
     right now or not but Matt Pan's Reno was 
     
     
  
 
 
	 00:28:47
     ◼
      
     ► 
     invited to Apple and was put in front of 
     
     
  
 
 
	 00:28:51
     ◼
      
     ► 
     several different both executives and 
     
     
  
 
 
	 00:28:53
     ◼
      
     ► 
     engineers and 
     
     
  
 
 
	 00:28:55
     ◼
      
     ► 
     to talk about hey what's going on with 
     
     
  
 
 
	 00:28:57
     ◼
      
     ► 
     Mac Pro and my summary which I'm sure 
     
     
  
 
 
	 00:29:00
     ◼
      
     ► 
     both of you will take issue with and 
     
     
  
 
 
	 00:29:01
     ◼
      
     ► 
     that's fine but my summary is Apple 
     
     
  
 
 
	 00:29:04
     ◼
      
     ► 
     wanted to give a little more insight 
     
     
  
 
 
	 00:29:08
     ◼
      
     ► 
     into what's going on with the Mac Pro 
     
     
  
 
 
	 00:29:10
     ◼
      
     ► 
     you could we can and surely we'll 
     
     
  
 
 
	 00:29:12
     ◼
      
     ► 
     pontificate about why that is but one 
     
     
  
 
 
	 00:29:16
     ◼
      
     ► 
     can assume and I think I actually said 
     
     
  
 
 
	 00:29:17
     ◼
      
     ► 
     that hey we don't want you to make 
     
     
  
 
 
	 00:29:19
     ◼
      
     ► 
     purchasing decisions on the hope that 
     
     
  
 
 
	 00:29:21
     ◼
      
     ► 
     the Mac Pro is coming out later this 
     
     
  
 
 
	 00:29:22
     ◼
      
     ► 
     year so they made it plain that it will 
     
     
  
 
 
	 00:29:25
     ◼
      
     ► 
     not be out until 2019 
     
     
  
 
 
	 00:29:26
     ◼
      
     ► 
     they said 2019 but we don't know when in 
     
     
  
 
 
	 00:29:31
     ◼
      
     ► 
     they said that and this was what I found 
     
     
  
 
 
	 00:29:34
     ◼
      
     ► 
     most interesting they've created a 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     workflow group as I believe what they 
     
     
  
 
 
	 00:29:38
     ◼
      
     ► 
     called it and what that basically means 
     
     
  
 
 
	 00:29:40
     ◼
      
     ► 
     is they have contracted and/or hired 
     
     
  
 
 
	 00:29:42
     ◼
      
     ► 
     creative professionals to sit literally 
     
     
  
 
 
	 00:29:46
     ◼
      
     ► 
     next to the people who work on say Final 
     
     
  
 
 
	 00:29:50
     ◼
      
     ► 
     Cut Pro and work on the Mac Pro as well 
     
     
  
 
 
	 00:29:52
     ◼
      
     ► 
     in order to better understand what their 
     
     
  
 
 
	 00:29:55
     ◼
      
     ► 
     workflows are and they cited an example 
     
     
  
 
 
	 00:29:56
     ◼
      
     ► 
     and I think it was Final Cut Pro it 
     
     
  
 
 
	 00:29:58
     ◼
      
     ► 
     doesn't really matter but they said in 
     
     
  
 
 
	 00:29:59
     ◼
      
     ► 
     an example of oh these creative 
     
     
  
 
 
	 00:30:01
     ◼
      
     ► 
     professionals there's they open this one 
     
     
  
 
 
	 00:30:03
     ◼
      
     ► 
     dialogue and Final Cut Pro all the time 
     
     
  
 
 
	 00:30:06
     ◼
      
     ► 
     and it takes like 10 seconds to open 
     
     
  
 
 
	 00:30:08
     ◼
      
     ► 
     this dialogue and nobody at Apple 
     
     
  
 
 
	 00:30:10
     ◼
      
     ► 
     somehow knew this and so because they're 
     
     
  
 
 
	 00:30:13
     ◼
      
     ► 
     now sitting next to each other you know 
     
     
  
 
 
	 00:30:15
     ◼
      
     ► 
     the the creative professionals walk down 
     
     
  
 
 
	 00:30:16
     ◼
      
     ► 
     the hall and said hey guys can we do 
     
     
  
 
 
	 00:30:18
     ◼
      
     ► 
     something about this dialogue because 
     
     
  
 
 
 
	 00:30:20
     ◼
      
     ► 
     and sure enough it turned out there was 
     
     
  
 
 
	 00:30:22
     ◼
      
     ► 
     like an error in some driver somewhere 
     
     
  
 
 
	 00:30:24
     ◼
      
     ► 
     or something like that and they were 
     
     
  
 
 
	 00:30:25
     ◼
      
     ► 
     able to fix it so the point of all this 
     
     
  
 
 
	 00:30:27
     ◼
      
     ► 
     is Apple is trying to engage with the 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     broader professional community people 
     
     
  
 
 
	 00:30:32
     ◼
      
     ► 
     like us in say hey you know you need to 
     
     
  
 
 
	 00:30:36
     ◼
      
     ► 
     buy an iMac Pro go buy an iMac Pro we 
     
     
  
 
 
	 00:30:39
     ◼
      
     ► 
     don't wait for the Mac Pro because 
     
     
  
 
 
	 00:30:40
     ◼
      
     ► 
     you're not getting it for a while 
     
     
  
 
 
	 00:30:41
     ◼
      
     ► 
     additionally they're they're engaging 
     
     
  
 
 
	 00:30:42
     ◼
      
     ► 
     with with the broader professional 
     
     
  
 
 
	 00:30:44
     ◼
      
     ► 
     community in the sense that they've 
     
     
  
 
 
	 00:30:45
     ◼
      
     ► 
     asked some of these people to come in 
     
     
  
 
 
	 00:30:47
     ◼
      
     ► 
     house and help them understand what 
     
     
  
 
 
	 00:30:49
     ◼
      
     ► 
     their workflows are which III think you 
     
     
  
 
 
	 00:30:52
     ◼
      
     ► 
     can argue both that that's great and 
     
     
  
 
 
	 00:30:54
     ◼
      
     ► 
     that's terrible and I'm sure we're about 
     
     
  
 
 
	 00:30:56
     ◼
      
     ► 
     to do exactly that 
     
     
  
 
 
	 00:30:57
     ◼
      
     ► 
     but one way or another it is it is more 
     
     
  
 
 
	 00:31:00
     ◼
      
     ► 
     insight than we've had into the Mac Pro 
     
     
  
 
 
	 00:31:02
     ◼
      
     ► 
     in a long long time and it shows us that 
     
     
  
 
 
	 00:31:04
     ◼
      
     ► 
     it's still a thing which is exciting it 
     
     
  
 
 
	 00:31:07
     ◼
      
     ► 
     tells us rough 
     
     
  
 
 
	 00:31:08
     ◼
      
     ► 
     FLE with an emphasis on roughly when 
     
     
  
 
 
	 00:31:10
     ◼
      
     ► 
     it's going to be released and they also 
     
     
  
 
 
	 00:31:13
     ◼
      
     ► 
     said that no no it's going to be modular 
     
     
  
 
 
	 00:31:14
     ◼
      
     ► 
     and I am happy to report John siracusa 
     
     
  
 
 
	 00:31:18
     ◼
      
     ► 
     that they are making it plain or perhaps 
     
     
  
 
 
	 00:31:21
     ◼
      
     ► 
     reiterating that they are making a 
     
     
  
 
 
	 00:31:23
     ◼
      
     ► 
     display for it still I know you're very 
     
     
  
 
 
	 00:31:28
     ◼
      
     ► 
     excited and I am happy that you're happy 
     
     
  
 
 
	 00:31:30
     ◼
      
     ► 
     that is I think my summary and as much 
     
     
  
 
 
	 00:31:33
     ◼
      
     ► 
     as I'm snarking about this this is 
     
     
  
 
 
	 00:31:35
     ◼
      
     ► 
     actually pretty fascinating even for me 
     
     
  
 
 
	 00:31:37
     ◼
      
     ► 
     I don't see a MacPro in my future but 
     
     
  
 
 
	 00:31:40
     ◼
      
     ► 
     this is really really really interesting 
     
     
  
 
 
	 00:31:41
     ◼
      
     ► 
     and a very different approach than 
     
     
  
 
 
	 00:31:43
     ◼
      
     ► 
     apples taken in the past and whether or 
     
     
  
 
 
	 00:31:46
     ◼
      
     ► 
     not I view a Mac Pro is something I need 
     
     
  
 
 
	 00:31:48
     ◼
      
     ► 
     to buy and honestly I don't think it's 
     
     
  
 
 
	 00:31:50
     ◼
      
     ► 
     something that any of us need to buy but 
     
     
  
 
 
	 00:31:52
     ◼
      
     ► 
     we can argue about that another time I 
     
     
  
 
 
	 00:31:54
     ◼
      
     ► 
     said too that this approach I still 
     
     
  
 
 
	 00:31:57
     ◼
      
     ► 
     think that this approach is really 
     
     
  
 
 
	 00:31:58
     ◼
      
     ► 
     fascinating so with that in mind I will 
     
     
  
 
 
	 00:32:00
     ◼
      
     ► 
     open the floor perhaps we can start with 
     
     
  
 
 
	 00:32:02
     ◼
      
     ► 
     Marco what are your thoughts I mean to 
     
     
  
 
 
	 00:32:05
     ◼
      
     ► 
     me like you know this is this has been 
     
     
  
 
 
	 00:32:08
     ◼
      
     ► 
     positioned and summarized by many 
     
     
  
 
 
	 00:32:09
     ◼
      
     ► 
     including she's summarized here in chief 
     
     
  
 
 
	 00:32:11
     ◼
      
     ► 
     in part as a Mac Pro you know round 
     
     
  
 
 
	 00:32:15
     ◼
      
     ► 
     table successor from last year but 
     
     
  
 
 
	 00:32:18
     ◼
      
     ► 
     there's really no new information here 
     
     
  
 
 
	 00:32:20
     ◼
      
     ► 
     about the Mac Pro the only thing that we 
     
     
  
 
 
	 00:32:22
     ◼
      
     ► 
     know about the Mac Pro we didn't know 
     
     
  
 
 
	 00:32:24
     ◼
      
     ► 
     before is that it's definitely not 
     
     
  
 
 
	 00:32:26
     ◼
      
     ► 
     coming out this year that's the only 
     
     
  
 
 
	 00:32:28
     ◼
      
     ► 
     thing that's new here what this was 
     
     
  
 
 
	 00:32:31
     ◼
      
     ► 
     really about I think is you know setting 
     
     
  
 
 
	 00:32:35
     ◼
      
     ► 
     expectations for that or to be able to 
     
     
  
 
 
	 00:32:37
     ◼
      
     ► 
     seat it to come and go and for the rest 
     
     
  
 
 
	 00:32:39
     ◼
      
     ► 
     of the year to come and go without Pro 
     
     
  
 
 
	 00:32:41
     ◼
      
     ► 
     is saying hey where the heck's the Mac 
     
     
  
 
 
	 00:32:42
     ◼
      
     ► 
     Pro you know that that's really what I 
     
     
  
 
 
	 00:32:44
     ◼
      
     ► 
     think this was about on that side and 
     
     
  
 
 
	 00:32:46
     ◼
      
     ► 
     then to kind of paper over that or to 
     
     
  
 
 
	 00:32:50
     ◼
      
     ► 
     offset that with something that's 
     
     
  
 
 
	 00:32:52
     ◼
      
     ► 
     positive by showing off that they have 
     
     
  
 
 
	 00:32:55
     ◼
      
     ► 
     this new you know kind of like in-house 
     
     
  
 
 
	 00:32:57
     ◼
      
     ► 
     study of pro users in you know in their 
     
     
  
 
 
	 00:33:01
     ◼
      
     ► 
     natural environment and geometrically 
     
     
  
 
 
	 00:33:04
     ◼
      
     ► 
     speaking this announcement was an 
     
     
  
 
 
	 00:33:06
     ◼
      
     ► 
     open-faced shit sandwich that fell face 
     
     
  
 
 
	 00:33:08
     ◼
      
     ► 
     down on the floor 
     
     
  
 
 
 
	 00:33:14
     ◼
      
     ► 
     we're news bad news good news you just 
     
     
  
 
 
	 00:33:16
     ◼
      
     ► 
     get the bad news and then you get the 
     
     
  
 
 
	 00:33:18
     ◼
      
     ► 
     good news so the bad news is no MacPro 
     
     
  
 
 
	 00:33:21
     ◼
      
     ► 
     this year and the good news is I look at 
     
     
  
 
 
	 00:33:23
     ◼
      
     ► 
     the pro workflow team isn't that cool 
     
     
  
 
 
	 00:33:25
     ◼
      
     ► 
     and you know honestly I mean this is you 
     
     
  
 
 
	 00:33:27
     ◼
      
     ► 
     know heavy on the PR puff obviously and 
     
     
  
 
 
	 00:33:31
     ◼
      
     ► 
     you know not from Pantera but from Apple 
     
     
  
 
 
	 00:33:33
     ◼
      
     ► 
     and there's not a lot of new information 
     
     
  
 
 
	 00:33:37
     ◼
      
     ► 
     really here but it is interesting that 
     
     
  
 
 
	 00:33:40
     ◼
      
     ► 
     this Pro you know group thing was 
     
     
  
 
 
	 00:33:42
     ◼
      
     ► 
     created there and and is is you know 
     
     
  
 
 
	 00:33:45
     ◼
      
     ► 
     being observed and being worked with 
     
     
  
 
 
	 00:33:46
     ◼
      
     ► 
     that is that is the more interesting 
     
     
  
 
 
	 00:33:48
     ◼
      
     ► 
     part of this announcement by far the 
     
     
  
 
 
	 00:33:50
     ◼
      
     ► 
     actual like again there's no information 
     
     
  
 
 
	 00:33:52
     ◼
      
     ► 
     with the Mac Pro we don't know anything 
     
     
  
 
 
	 00:33:53
     ◼
      
     ► 
     at the Mac Pro except it's not come in 
     
     
  
 
 
	 00:33:55
     ◼
      
     ► 
     this year I can speculate on why you 
     
     
  
 
 
	 00:33:58
     ◼
      
     ► 
     know we all can many of us have honestly 
     
     
  
 
 
	 00:34:01
     ◼
      
     ► 
     I don't think it's that interesting yet 
     
     
  
 
 
	 00:34:03
     ◼
      
     ► 
     because again we have no new information 
     
     
  
 
 
	 00:34:05
     ◼
      
     ► 
     except that you know that big hole in 
     
     
  
 
 
	 00:34:08
     ◼
      
     ► 
     the timeline of it's gonna be next year 
     
     
  
 
 
	 00:34:10
     ◼
      
     ► 
     which I'm glad they said it's going to 
     
     
  
 
 
	 00:34:12
     ◼
      
     ► 
     be 2019 as opposed to it's not going to 
     
     
  
 
 
	 00:34:15
     ◼
      
     ► 
     be this year you said that it could be 
     
     
  
 
 
	 00:34:16
     ◼
      
     ► 
     2025 or Never 
     
     
  
 
 
	 00:34:18
     ◼
      
     ► 
     so at least they committed to a year you 
     
     
  
 
 
	 00:34:21
     ◼
      
     ► 
     can also speculate as many people have 
     
     
  
 
 
	 00:34:23
     ◼
      
     ► 
     why is it taking Apple so long to 
     
     
  
 
 
	 00:34:25
     ◼
      
     ► 
     develop what should probably just be a 
     
     
  
 
 
	 00:34:27
     ◼
      
     ► 
     fairly straightforward like tower or 
     
     
  
 
 
	 00:34:29
     ◼
      
     ► 
     something tower like the answer to that 
     
     
  
 
 
	 00:34:32
     ◼
      
     ► 
     that's most likely is that last year 
     
     
  
 
 
	 00:34:35
     ◼
      
     ► 
     like about a year ago when they had that 
     
     
  
 
 
	 00:34:37
     ◼
      
     ► 
     roundtable I think it is very likely 
     
     
  
 
 
	 00:34:39
     ◼
      
     ► 
     that they literally had not even started 
     
     
  
 
 
	 00:34:41
     ◼
      
     ► 
     yet that it was like it was decided 
     
     
  
 
 
	 00:34:43
     ◼
      
     ► 
     within a very short time before that 
     
     
  
 
 
	 00:34:46
     ◼
      
     ► 
     that they that they were going to do 
     
     
  
 
 
	 00:34:47
     ◼
      
     ► 
     this and that means that from 2013 until 
     
     
  
 
 
	 00:34:54
     ◼
      
     ► 
     they were probably not doing any work at 
     
     
  
 
 
	 00:34:57
     ◼
      
     ► 
     all on a Mac Pro they were probably 
     
     
  
 
 
	 00:34:58
     ◼
      
     ► 
     assuming the iMac Pro was it and they 
     
     
  
 
 
	 00:35:00
     ◼
      
     ► 
     were only working on the iMac Pro so 
     
     
  
 
 
	 00:35:03
     ◼
      
     ► 
     it's not that they couldn't do a new 
     
     
  
 
 
	 00:35:05
     ◼
      
     ► 
     tower in you know five years or whatever 
     
     
  
 
 
	 00:35:08
     ◼
      
     ► 
     since the last Mac Pro it's that they 
     
     
  
 
 
	 00:35:10
     ◼
      
     ► 
     can't do it a new tower in a year and a 
     
     
  
 
 
	 00:35:12
     ◼
      
     ► 
     half that's I think what we're really 
     
     
  
 
 
	 00:35:13
     ◼
      
     ► 
     seeing here the even that is slightly 
     
     
  
 
 
	 00:35:16
     ◼
      
     ► 
     concerning because even that's like you 
     
     
  
 
 
	 00:35:18
     ◼
      
     ► 
     know what pros want is new hardware in 
     
     
  
 
 
	 00:35:21
     ◼
      
     ► 
     some kind of expandable box we don't 
     
     
  
 
 
 
	 00:35:25
     ◼
      
     ► 
     fancy designs we don't need you know a 
     
     
  
 
 
	 00:35:27
     ◼
      
     ► 
     lot of different types of quote 
     
     
  
 
 
	 00:35:28
     ◼
      
     ► 
     innovation we just need new guts in a 
     
     
  
 
 
	 00:35:32
     ◼
      
     ► 
     box and for Apple to be you know kind of 
     
     
  
 
 
	 00:35:36
     ◼
      
     ► 
     taking their sweet time and trying to 
     
     
  
 
 
	 00:35:38
     ◼
      
     ► 
     work on probably something that's like 
     
     
  
 
 
	 00:35:39
     ◼
      
     ► 
     really you know highly designed highly 
     
     
  
 
 
	 00:35:41
     ◼
      
     ► 
     custom that's nice I'm sure that 
     
     
  
 
 
	 00:35:43
     ◼
      
     ► 
     satisfies Apple but that's not really 
     
     
  
 
 
	 00:35:46
     ◼
      
     ► 
     what pros are asking for for this 
     
     
  
 
 
	 00:35:47
     ◼
      
     ► 
     product but I don't think we can talk 
     
     
  
 
 
	 00:35:50
     ◼
      
     ► 
     Apple out of that kind of design anymore 
     
     
  
 
 
	 00:35:52
     ◼
      
     ► 
     I think that's kind of just what they do 
     
     
  
 
 
	 00:35:53
     ◼
      
     ► 
     and from that point of view the the time 
     
     
  
 
 
	 00:35:57
     ◼
      
     ► 
     scale seems reasonable that they just 
     
     
  
 
 
	 00:35:59
     ◼
      
     ► 
     started last year and they're not just 
     
     
  
 
 
	 00:36:01
     ◼
      
     ► 
     doing something basic even though many 
     
     
  
 
 
	 00:36:03
     ◼
      
     ► 
     of us want them to do exactly that for 
     
     
  
 
 
	 00:36:04
     ◼
      
     ► 
     this product because they can save the 
     
     
  
 
 
	 00:36:06
     ◼
      
     ► 
     innovation for all of the rest of their 
     
     
  
 
 
	 00:36:09
     ◼
      
     ► 
     products including the iMac Pro which is 
     
     
  
 
 
	 00:36:11
     ◼
      
     ► 
     fairly innovative in a few ways and it's 
     
     
  
 
 
	 00:36:13
     ◼
      
     ► 
     really nice I really like the iMac Pro 
     
     
  
 
 
	 00:36:15
     ◼
      
     ► 
     but anyway they're they're not doing 
     
     
  
 
 
	 00:36:17
     ◼
      
     ► 
     that so oh well I do think it's 
     
     
  
 
 
	 00:36:19
     ◼
      
     ► 
     interesting also to think now maybe one 
     
     
  
 
 
	 00:36:22
     ◼
      
     ► 
     of the reasons they're taking a little 
     
     
  
 
 
	 00:36:24
     ◼
      
     ► 
     bit of time on this is you know what I 
     
     
  
 
 
	 00:36:27
     ◼
      
     ► 
     expected was the iMac Pro guts in a box 
     
     
  
 
 
	 00:36:30
     ◼
      
     ► 
     with a couple of GPU slots and maybe it 
     
     
  
 
 
	 00:36:33
     ◼
      
     ► 
     may be you know space for a few m to 
     
     
  
 
 
	 00:36:36
     ◼
      
     ► 
     drive modules I don't think that's what 
     
     
  
 
 
	 00:36:39
     ◼
      
     ► 
     they're doing and and when the iMac Pro 
     
     
  
 
 
	 00:36:42
     ◼
      
     ► 
     came out and and when we saw how awesome 
     
     
  
 
 
	 00:36:45
     ◼
      
     ► 
     it was and how few downsides it had and 
     
     
  
 
 
	 00:36:47
     ◼
      
     ► 
     had few restrictions it had one of the 
     
     
  
 
 
	 00:36:49
     ◼
      
     ► 
     things that that we said at the time was 
     
     
  
 
 
	 00:36:52
     ◼
      
     ► 
     what the heck is left for the Mac Pro to 
     
     
  
 
 
	 00:36:54
     ◼
      
     ► 
     address like how much Headroom above 
     
     
  
 
 
	 00:36:57
     ◼
      
     ► 
     this can the Mac Pro really achieve you 
     
     
  
 
 
	 00:37:00
     ◼
      
     ► 
     know are they gonna go dual processor 
     
     
  
 
 
	 00:37:01
     ◼
      
     ► 
     maybe have many graphics cards you know 
     
     
  
 
 
	 00:37:04
     ◼
      
     ► 
     support it or different types of slots 
     
     
  
 
 
	 00:37:05
     ◼
      
     ► 
     or whatever who knows what right we were 
     
     
  
 
 
	 00:37:07
     ◼
      
     ► 
     trying to figure out like what else what 
     
     
  
 
 
	 00:37:09
     ◼
      
     ► 
     is left for the Mac Pro to do that the 
     
     
  
 
 
	 00:37:11
     ◼
      
     ► 
     iMac Pro doesn't do so maybe in order to 
     
     
  
 
 
	 00:37:13
     ◼
      
     ► 
     create more Headroom in that area maybe 
     
     
  
 
 
	 00:37:17
     ◼
      
     ► 
     I took a bit of you know special 
     
     
  
 
 
	 00:37:19
     ◼
      
     ► 
     engineering maybe they're doing 
     
     
  
 
 
	 00:37:20
     ◼
      
     ► 
     something they haven't done before like 
     
     
  
 
 
	 00:37:21
     ◼
      
     ► 
     for instance if they if they're working 
     
     
  
 
 
	 00:37:23
     ◼
      
     ► 
     from the road map of the old Mac Pro of 
     
     
  
 
 
	 00:37:26
     ◼
      
     ► 
     the 2013 Mac Pro that one had this rigid 
     
     
  
 
 
	 00:37:29
     ◼
      
     ► 
     GPU arrangement that only supported 
     
     
  
 
 
	 00:37:31
     ◼
      
     ► 
     these two GPUs and this one kind of 
     
     
  
 
 
	 00:37:32
     ◼
      
     ► 
     weird arrangement with this kind of 
     
     
  
 
 
	 00:37:34
     ◼
      
     ► 
     weird integration with the Thunderbolt 
     
     
  
 
 
	 00:37:35
     ◼
      
     ► 
     bus and it only supported one CPU and 
     
     
  
 
 
	 00:37:38
     ◼
      
     ► 
     you know the whatever it is four or six 
     
     
  
 
 
	 00:37:40
     ◼
      
     ► 
     RAM slots and and one SSD module maybe 
     
     
  
 
 
	 00:37:44
     ◼
      
     ► 
     they're doing dual socket CPUs and that 
     
     
  
 
 
	 00:37:47
     ◼
      
     ► 
     dramatically complicates things and and 
     
     
  
 
 
	 00:37:49
     ◼
      
     ► 
     how you have to you know layout the 
     
     
  
 
 
	 00:37:51
     ◼
      
     ► 
     internals how you have to cool things 
     
     
  
 
 
	 00:37:53
     ◼
      
     ► 
     maybe they're doing a box that can 
     
     
  
 
 
	 00:37:55
     ◼
      
     ► 
     accommodate lots of different 
     
     
  
 
 
	 00:37:57
     ◼
      
     ► 
     configurations like the old towers could 
     
     
  
 
 
	 00:37:59
     ◼
      
     ► 
     so maybe you could have one or two CPUs 
     
     
  
 
 
	 00:38:01
     ◼
      
     ► 
     one or four GPU is like you know they 
     
     
  
 
 
	 00:38:04
     ◼
      
     ► 
     did all sorts of crazy things back with 
     
     
  
 
 
	 00:38:05
     ◼
      
     ► 
     the old cheese graters and stuff the 
     
     
  
 
 
	 00:38:08
     ◼
      
     ► 
     difference now is that the cheese 
     
     
  
 
 
	 00:38:10
     ◼
      
     ► 
     graders were all before Thunderbolt 
     
     
  
 
 
	 00:38:11
     ◼
      
     ► 
     there was a lot less internal PCI 
     
     
  
 
 
	 00:38:15
     ◼
      
     ► 
     Express bandwidth and things like that 
     
     
  
 
 
	 00:38:17
     ◼
      
     ► 
     that had to be allocated to external 
     
     
  
 
 
	 00:38:19
     ◼
      
     ► 
     storage and GPUs were lower bandwidth 
     
     
  
 
 
	 00:38:22
     ◼
      
     ► 
     and everything was lower bandwidth back 
     
     
  
 
 
	 00:38:23
     ◼
      
     ► 
     then and so to design something now you 
     
     
  
 
 
	 00:38:27
     ◼
      
     ► 
     have to really consider like how you 
     
     
  
 
 
	 00:38:28
     ◼
      
     ► 
     balance like PCI Express allocations and 
     
     
  
 
 
	 00:38:31
     ◼
      
     ► 
     lanes and speeds between internal and 
     
     
  
 
 
	 00:38:33
     ◼
      
     ► 
     external stuff how you route video 
     
     
  
 
 
	 00:38:35
     ◼
      
     ► 
     signals over the thunderbolt and and how 
     
     
  
 
 
	 00:38:37
     ◼
      
     ► 
     you like do you route the output to the 
     
     
  
 
 
	 00:38:38
     ◼
      
     ► 
     GPU to a thunderbolt port on on the back 
     
     
  
 
 
	 00:38:41
     ◼
      
     ► 
     like how do you do that it's fairly 
     
     
  
 
 
	 00:38:43
     ◼
      
     ► 
     complicated to design a really good mac 
     
     
  
 
 
	 00:38:47
     ◼
      
     ► 
     pro tower with modern features and 
     
     
  
 
 
	 00:38:51
     ◼
      
     ► 
     modern bandwidth and everything else 
     
     
  
 
 
	 00:38:53
     ◼
      
     ► 
     that's also that also has like 
     
     
  
 
 
	 00:38:55
     ◼
      
     ► 
     interchangeable slots like that's a hard 
     
     
  
 
 
	 00:38:57
     ◼
      
     ► 
     thing so if they're doing something like 
     
     
  
 
 
	 00:38:58
     ◼
      
     ► 
     that taking two years to do it seems 
     
     
  
 
 
	 00:39:01
     ◼
      
     ► 
     reasonable I don't know what else what 
     
     
  
 
 
	 00:39:03
     ◼
      
     ► 
     they're doing but I hope so so like the 
     
     
  
 
 
	 00:39:05
     ◼
      
     ► 
     the people were saying wanted there just 
     
     
  
 
 
	 00:39:06
     ◼
      
     ► 
     to give us a box and slap things 
     
     
  
 
 
	 00:39:08
     ◼
      
     ► 
     together like I think there's a minimum 
     
     
  
 
 
	 00:39:10
     ◼
      
     ► 
     there's a minimum bar of not even 
     
     
  
 
 
	 00:39:13
     ◼
      
     ► 
     innovation but just quality or attention 
     
     
  
 
 
	 00:39:16
     ◼
      
     ► 
     to detail or thoughtfulness that we 
     
     
  
 
 
	 00:39:18
     ◼
      
     ► 
     expect from a lot of people a lot of 
     
     
  
 
 
	 00:39:19
     ◼
      
     ► 
     people look at the cheese graters and 
     
     
  
 
 
	 00:39:21
     ◼
      
     ► 
     say oh it's just a tower case yeah it's 
     
     
  
 
 
	 00:39:22
     ◼
      
     ► 
     an it's a nice looking tower case but 
     
     
  
 
 
	 00:39:24
     ◼
      
     ► 
     whatever is just a tower like it's not 
     
     
  
 
 
	 00:39:25
     ◼
      
     ► 
     it has a door but it's just got a bunch 
     
     
  
 
 
	 00:39:27
     ◼
      
     ► 
     of slots and a motherboard and RAM it's 
     
     
  
 
 
	 00:39:29
     ◼
      
     ► 
     like cool it's not much different this 
     
     
  
 
 
	 00:39:30
     ◼
      
     ► 
     from pcs our eyes evidence piled the PC 
     
     
  
 
 
	 00:39:32
     ◼
      
     ► 
     Tower clones that came after it but I 
     
     
  
 
 
	 00:39:34
     ◼
      
     ► 
     think that the very first one the Power 
     
     
  
 
 
	 00:39:37
     ◼
      
     ► 
     Mac g5 I think that probably took them 
     
     
  
 
 
	 00:39:42
     ◼
      
     ► 
     longer to design that plain and boring 
     
     
  
 
 
	 00:39:45
     ◼
      
     ► 
     tower case and everything that goes into 
     
     
  
 
 
	 00:39:47
     ◼
      
     ► 
     it then they're spending there they're 
     
     
  
 
 
	 00:39:49
     ◼
      
     ► 
     gonna end up spending on this macro but 
     
     
  
 
 
 
	 00:39:52
     ◼
      
     ► 
     it's not because they're insisting on 
     
     
  
 
 
	 00:39:55
     ◼
      
     ► 
     doing something really weird like the 
     
     
  
 
 
	 00:39:57
     ◼
      
     ► 
     trashcan right because the the Power Mac 
     
     
  
 
 
	 00:40:00
     ◼
      
     ► 
     g5 was not really weird it was a tower 
     
     
  
 
 
	 00:40:01
     ◼
      
     ► 
     like straightforward like there wasn't 
     
     
  
 
 
	 00:40:03
     ◼
      
     ► 
     it wasn't it wasn't weird at all but if 
     
     
  
 
 
	 00:40:07
     ◼
      
     ► 
     you look at it it's like well it's very 
     
     
  
 
 
	 00:40:08
     ◼
      
     ► 
     carefully designed they you know the 
     
     
  
 
 
	 00:40:11
     ◼
      
     ► 
     case is has very you know simple design 
     
     
  
 
 
	 00:40:16
     ◼
      
     ► 
     with a big curved piece of aluminum 
     
     
  
 
 
	 00:40:18
     ◼
      
     ► 
     wrapped around a minimum number of seams 
     
     
  
 
 
	 00:40:21
     ◼
      
     ► 
     the door giving you access to the 
     
     
  
 
 
	 00:40:24
     ◼
      
     ► 
     insides you know the way the door fits 
     
     
  
 
 
	 00:40:26
     ◼
      
     ► 
     in and that whole mechanism how they 
     
     
  
 
 
	 00:40:28
     ◼
      
     ► 
     route all the ribbon cables so they're 
     
     
  
 
 
	 00:40:30
     ◼
      
     ► 
     not that you know to make it look nice 
     
     
  
 
 
	 00:40:32
     ◼
      
     ► 
     on the inside so the ribbon cables are 
     
     
  
 
 
	 00:40:33
     ◼
      
     ► 
     all tucked behind the motherboard and 
     
     
  
 
 
	 00:40:35
     ◼
      
     ► 
     they're just the right length and stuff 
     
     
  
 
 
 
	 00:40:37
     ◼
      
     ► 
     the way the motherboard is laid out I 
     
     
  
 
 
	 00:40:38
     ◼
      
     ► 
     mean all the various custom chips that 
     
     
  
 
 
	 00:40:41
     ◼
      
     ► 
     might go into it that aren't in any 
     
     
  
 
 
	 00:40:42
     ◼
      
     ► 
     other Mac it's not rocket science and 
     
     
  
 
 
	 00:40:45
     ◼
      
     ► 
     it's not like the thing that people are 
     
     
  
 
 
	 00:40:47
     ◼
      
     ► 
     afraid of like oh there it's gonna be 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     shaped like a squid and it's gonna have 
     
     
  
 
 
	 00:40:50
     ◼
      
     ► 
     you know Thunderbolt 3 connecting 
     
     
  
 
 
	 00:40:52
     ◼
      
     ► 
     everything and like all sorts of just 
     
     
  
 
 
	 00:40:55
     ◼
      
     ► 
     make me a box say Apple is doing that 
     
     
  
 
 
	 00:40:57
     ◼
      
     ► 
     we're just making you a box it is 
     
     
  
 
 
	 00:40:58
     ◼
      
     ► 
     literally a tower it is the air comes in 
     
     
  
 
 
	 00:41:01
     ◼
      
     ► 
     the front and out the back it is totally 
     
     
  
 
 
	 00:41:03
     ◼
      
     ► 
     straightforward but doing that the Apple 
     
     
  
 
 
	 00:41:05
     ◼
      
     ► 
     Way takes longer than people think and I 
     
     
  
 
 
	 00:41:10
     ◼
      
     ► 
     kind of want them to do it the Apple way 
     
     
  
 
 
	 00:41:13
     ◼
      
     ► 
     like if you're in a super big hurry I 
     
     
  
 
 
	 00:41:14
     ◼
      
     ► 
     can understand like you're like we need 
     
     
  
 
 
	 00:41:15
     ◼
      
     ► 
     towers yesterday we can't use the iMac 
     
     
  
 
 
	 00:41:18
     ◼
      
     ► 
     Pro for whatever reasons just you know 
     
     
  
 
 
	 00:41:21
     ◼
      
     ► 
     slap it together like they like people 
     
     
  
 
 
	 00:41:23
     ◼
      
     ► 
     who would be happy with the hackintosh 
     
     
  
 
 
	 00:41:24
     ◼
      
     ► 
     right I don't I don't care what it looks 
     
     
  
 
 
	 00:41:26
     ◼
      
     ► 
     like how nice it is I don't care how 
     
     
  
 
 
	 00:41:28
     ◼
      
     ► 
     nice the seams are or whatever just slap 
     
     
  
 
 
	 00:41:30
     ◼
      
     ► 
     it together but I don't think Apple is 
     
     
  
 
 
	 00:41:33
     ◼
      
     ► 
     really capable of doing that like even 
     
     
  
 
 
	 00:41:35
     ◼
      
     ► 
     even its products that we you know it's 
     
     
  
 
 
	 00:41:37
     ◼
      
     ► 
     quote-unquote worst products like the 
     
     
  
 
 
	 00:41:39
     ◼
      
     ► 
     products that we complain about like are 
     
     
  
 
 
	 00:41:40
     ◼
      
     ► 
     you still selling the MacBook Air or 
     
     
  
 
 
	 00:41:41
     ◼
      
     ► 
     whatever MacBook Air is still nice like 
     
     
  
 
 
	 00:41:43
     ◼
      
     ► 
     industrial design why is the screen is 
     
     
  
 
 
	 00:41:45
     ◼
      
     ► 
     gross but like everything else about it 
     
     
  
 
 
	 00:41:47
     ◼
      
     ► 
     you know it looks expensive and 
     
     
  
 
 
	 00:41:50
     ◼
      
     ► 
     carefully designed like it's not falling 
     
     
  
 
 
	 00:41:52
     ◼
      
     ► 
     apart and has weird seams and things 
     
     
  
 
 
	 00:41:54
     ◼
      
     ► 
     poking out of it and doesn't look 
     
     
  
 
 
	 00:41:56
     ◼
      
     ► 
     slapped together it looks old but it 
     
     
  
 
 
	 00:41:58
     ◼
      
     ► 
     doesn't look slap together Apple 
     
     
  
 
 
	 00:42:00
     ◼
      
     ► 
     generally just is not you know 
     
     
  
 
 
	 00:42:02
     ◼
      
     ► 
     institutionally capable of making 
     
     
  
 
 
	 00:42:05
     ◼
      
     ► 
     hardware that looks like it's been 
     
     
  
 
 
	 00:42:07
     ◼
      
     ► 
     slapped together like on a speedy 
     
     
  
 
 
	 00:42:09
     ◼
      
     ► 
     schedule like we didn't have time to 
     
     
  
 
 
	 00:42:10
     ◼
      
     ► 
     actually design this we just use a bunch 
     
     
  
 
 
	 00:42:12
     ◼
      
     ► 
     of stock parts and we screw them 
     
     
  
 
 
	 00:42:13
     ◼
      
     ► 
     together like the way the bed wrap of 
     
     
  
 
 
	 00:42:15
     ◼
      
     ► 
     you know American cars or any car maker 
     
     
  
 
 
	 00:42:17
     ◼
      
     ► 
     that use like a parts bin dashboard 
     
     
  
 
 
	 00:42:19
     ◼
      
     ► 
     where we have a bunch of things that we 
     
     
  
 
 
	 00:42:22
     ◼
      
     ► 
     use in all our cars like the window 
     
     
  
 
 
	 00:42:23
     ◼
      
     ► 
     switches or whatever and we're not going 
     
     
  
 
 
	 00:42:24
     ◼
      
     ► 
     to design custom onto this car because 
     
     
  
 
 
	 00:42:26
     ◼
      
     ► 
     it's too much trouble so just slapping 
     
     
  
 
 
	 00:42:27
     ◼
      
     ► 
     the same switches that we use on all 
     
     
  
 
 
	 00:42:28
     ◼
      
     ► 
     other cars very American car markets 
     
     
  
 
 
	 00:42:30
     ◼
      
     ► 
     used to do stuff like us all the time 
     
     
  
 
 
	 00:42:31
     ◼
      
     ► 
     these days there's more custom parts in 
     
     
  
 
 
	 00:42:34
     ◼
      
     ► 
     cars than you would expect but that type 
     
     
  
 
 
	 00:42:36
     ◼
      
     ► 
     of thing it's just not how Apple does 
     
     
  
 
 
	 00:42:39
     ◼
      
     ► 
     things they're not aside from trying to 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     share the same stupid keyboard and all 
     
     
  
 
 
	 00:42:43
     ◼
      
     ► 
     their laptops they like I don't think 
     
     
  
 
 
	 00:42:45
     ◼
      
     ► 
     this this thing is gonna you know if 
     
     
  
 
 
	 00:42:48
     ◼
      
     ► 
     it's as it could be as boring as bread 
     
     
  
 
 
	 00:42:51
     ◼
      
     ► 
     and butter and it's still gonna take 
     
     
  
 
 
	 00:42:52
     ◼
      
     ► 
     them two years to make it that's just 
     
     
  
 
 
	 00:42:54
     ◼
      
     ► 
     how long the stuff takes and like you 
     
     
  
 
 
	 00:42:56
     ◼
      
     ► 
     were saying marker with like you were 
     
     
  
 
 
	 00:42:57
     ◼
      
     ► 
     thinking that it would just be the iMac 
     
     
  
 
 
	 00:42:59
     ◼
      
     ► 
     Pro internals I still think that III 
     
     
  
 
 
	 00:43:02
     ◼
      
     ► 
     thought that from the beginning that 
     
     
  
 
 
	 00:43:03
     ◼
      
     ► 
     look don't get your hopes up for the 
     
     
  
 
 
	 00:43:06
     ◼
      
     ► 
     insides of this Mac Pro to be anything 
     
     
  
 
 
	 00:43:07
     ◼
      
     ► 
     other thing than the insides of that in 
     
     
  
 
 
	 00:43:09
     ◼
      
     ► 
     terms of specs like obviously things 
     
     
  
 
 
	 00:43:10
     ◼
      
     ► 
     will be rearranged and there'd be a new 
     
     
  
 
 
	 00:43:11
     ◼
      
     ► 
     board and and you know different slots 
     
     
  
 
 
	 00:43:14
     ◼
      
     ► 
     and stuff like that but fully expected 
     
     
  
 
 
	 00:43:16
     ◼
      
     ► 
     to have a t2 and to have the same class 
     
     
  
 
 
	 00:43:18
     ◼
      
     ► 
     of Xeon and so on and so forth 
     
     
  
 
 
	 00:43:19
     ◼
      
     ► 
     now with a delay I still more or less 
     
     
  
 
 
	 00:43:23
     ◼
      
     ► 
     expect it to be rearranged iMac pro 
     
     
  
 
 
	 00:43:26
     ◼
      
     ► 
     internals like I don't expect it to have 
     
     
  
 
 
	 00:43:27
     ◼
      
     ► 
     a t3 chip I expected that of a t2 chip 
     
     
  
 
 
	 00:43:30
     ◼
      
     ► 
     right because they don't have time to 
     
     
  
 
 
	 00:43:31
     ◼
      
     ► 
     make a whole other one of those in this 
     
     
  
 
 
	 00:43:33
     ◼
      
     ► 
     in this timeline right unless they were 
     
     
  
 
 
	 00:43:35
     ◼
      
     ► 
     already making it for the iMac processor 
     
     
  
 
 
	 00:43:37
     ◼
      
     ► 
     which I think they are not right so I 
     
     
  
 
 
	 00:43:38
     ◼
      
     ► 
     expect iMac pro internals maybe with 
     
     
  
 
 
	 00:43:42
     ◼
      
     ► 
     with the newer Xeon if it's a drop-in 
     
     
  
 
 
	 00:43:43
     ◼
      
     ► 
     replacement right more slots for 
     
     
  
 
 
	 00:43:46
     ◼
      
     ► 
     everything more RAM slots more storage 
     
     
  
 
 
	 00:43:48
     ◼
      
     ► 
     spots possibly more room for internal 
     
     
  
 
 
	 00:43:53
     ◼
      
     ► 
     storage right just like capacity you 
     
     
  
 
 
	 00:43:56
     ◼
      
     ► 
     know start from the design sort of the 
     
     
  
 
 
	 00:43:58
     ◼
      
     ► 
     design brief of this thing should be 
     
     
  
 
 
	 00:43:59
     ◼
      
     ► 
     like more thermal capacity than an iMac 
     
     
  
 
 
	 00:44:02
     ◼
      
     ► 
     Pro and every other feature flows from 
     
     
  
 
 
	 00:44:04
     ◼
      
     ► 
     that because if you don't do more 
     
     
  
 
 
	 00:44:05
     ◼
      
     ► 
     thermal capacity than an iMac Pro then 
     
     
  
 
 
	 00:44:07
     ◼
      
     ► 
     the only thing you're the only benefit 
     
     
  
 
 
	 00:44:09
     ◼
      
     ► 
     you're getting is well as the screen 
     
     
  
 
 
	 00:44:10
     ◼
      
     ► 
     breaks you don't lose your whole 
     
     
  
 
 
	 00:44:11
     ◼
      
     ► 
     computer right so I feel like this thing 
     
     
  
 
 
	 00:44:13
     ◼
      
     ► 
     is going to have higher thermal ceiling 
     
     
  
 
 
	 00:44:15
     ◼
      
     ► 
     than the iMac 
     
     
  
 
 
	 00:44:16
     ◼
      
     ► 
     and then you can do lots of stuff with a 
     
     
  
 
 
	 00:44:18
     ◼
      
     ► 
     thermal sailing and it's then then it 
     
     
  
 
 
	 00:44:20
     ◼
      
     ► 
     becomes a question of talking to these 
     
     
  
 
 
	 00:44:21
     ◼
      
     ► 
     pro people like a writer like what do 
     
     
  
 
 
	 00:44:23
     ◼
      
     ► 
     you want do you want two CPUs would you 
     
     
  
 
 
	 00:44:25
     ◼
      
     ► 
     rather have more PCI Express let's do we 
     
     
  
 
 
	 00:44:27
     ◼
      
     ► 
     have to offer you're both if we just 
     
     
  
 
 
	 00:44:29
     ◼
      
     ► 
     made all them have one CD would that be 
     
     
  
 
 
 
	 00:44:31
     ◼
      
     ► 
     how much internal storage you want 
     
     
  
 
 
	 00:44:32
     ◼
      
     ► 
     versus external like but it's all like 
     
     
  
 
 
	 00:44:34
     ◼
      
     ► 
     how you spend your thermal budget but 
     
     
  
 
 
	 00:44:37
     ◼
      
     ► 
     the budget has to be way higher than the 
     
     
  
 
 
	 00:44:39
     ◼
      
     ► 
     iMac Pro and all anybody capacity how 
     
     
  
 
 
	 00:44:42
     ◼
      
     ► 
     much storage can you put in how much RAM 
     
     
  
 
 
	 00:44:44
     ◼
      
     ► 
     can you put in it right and then of 
     
     
  
 
 
	 00:44:46
     ◼
      
     ► 
     course how much heat can it dissipate 
     
     
  
 
 
	 00:44:47
     ◼
      
     ► 
     how many GPUs can you put it how big can 
     
     
  
 
 
	 00:44:50
     ◼
      
     ► 
     the GPUs be and then finally like use on 
     
     
  
 
 
	 00:44:53
     ◼
      
     ► 
     the iMac Pro one of the reasons you like 
     
     
  
 
 
	 00:44:54
     ◼
      
     ► 
     it is because it doesn't sound like a 
     
     
  
 
 
	 00:44:56
     ◼
      
     ► 
     hairdryer all the time and this to make 
     
     
  
 
 
	 00:44:59
     ◼
      
     ► 
     a big tower computer that has high 
     
     
  
 
 
	 00:45:02
     ◼
      
     ► 
     thermal capacity but it's also 
     
     
  
 
 
	 00:45:04
     ◼
      
     ► 
     reasonably quiet is tricky like I think 
     
     
  
 
 
	 00:45:08
     ◼
      
     ► 
     about all the pcs I see and sometimes 
     
     
  
 
 
	 00:45:10
     ◼
      
     ► 
     lust after that have these you know 
     
     
  
 
 
	 00:45:12
     ◼
      
     ► 
     nicely designed pcs that have big 
     
     
  
 
 
	 00:45:15
     ◼
      
     ► 
     cooling capacity and try to be quiet 
     
     
  
 
 
	 00:45:17
     ◼
      
     ► 
     that doesn't happen if you just take a 
     
     
  
 
 
	 00:45:19
     ◼
      
     ► 
     box and slap a bunch of fans in it like 
     
     
  
 
 
	 00:45:21
     ◼
      
     ► 
     you have to be thoughtful in some ways 
     
     
  
 
 
	 00:45:23
     ◼
      
     ► 
     to make sure you don't have any weird 
     
     
  
 
 
	 00:45:25
     ◼
      
     ► 
     hotspots because you didn't think about 
     
     
  
 
 
	 00:45:26
     ◼
      
     ► 
     this component over there like I know 
     
     
  
 
 
	 00:45:29
     ◼
      
     ► 
     people bill Caesar like just get a 
     
     
  
 
 
	 00:45:30
     ◼
      
     ► 
     really big diameter fan and put a whole 
     
     
  
 
 
	 00:45:31
     ◼
      
     ► 
     bunch of them in there and it's like 
     
     
  
 
 
	 00:45:32
     ◼
      
     ► 
     straightforward you just put pieces 
     
     
  
 
 
	 00:45:33
     ◼
      
     ► 
     together but and assembling a PC like 
     
     
  
 
 
	 00:45:37
     ◼
      
     ► 
     that unless you have lots of experience 
     
     
  
 
 
	 00:45:38
     ◼
      
     ► 
     and know exactly how everything's gonna 
     
     
  
 
 
	 00:45:39
     ◼
      
     ► 
     work with a bunch of custom parts can 
     
     
  
 
 
	 00:45:42
     ◼
      
     ► 
     lead to weird things where the heat 
     
     
  
 
 
	 00:45:45
     ◼
      
     ► 
     gradients that you didn't expect there 
     
     
  
 
 
	 00:45:47
     ◼
      
     ► 
     or a particular component that is not 
     
     
  
 
 
	 00:45:48
     ◼
      
     ► 
     getting adequate cooling because there's 
     
     
  
 
 
	 00:45:50
     ◼
      
     ► 
     just no way to route air to there and 
     
     
  
 
 
	 00:45:51
     ◼
      
     ► 
     you it's just it's hacky and it's not 
     
     
  
 
 
	 00:45:53
     ◼
      
     ► 
     it's not up the apples quality so I 
     
     
  
 
 
	 00:45:56
     ◼
      
     ► 
     think that even if Apple is making the 
     
     
  
 
 
	 00:46:00
     ◼
      
     ► 
     most boring box we could possibly think 
     
     
  
 
 
	 00:46:02
     ◼
      
     ► 
     of that they have to they are going to 
     
     
  
 
 
	 00:46:06
     ◼
      
     ► 
     do a better job then then I think some 
     
     
  
 
 
	 00:46:09
     ◼
      
     ► 
     people would want those to those 
     
     
  
 
 
	 00:46:10
     ◼
      
     ► 
     hackintosh type customers and as far as 
     
     
  
 
 
	 00:46:11
     ◼
      
     ► 
     I'm concerned as someone who doesn't 
     
     
  
 
 
	 00:46:13
     ◼
      
     ► 
     need this thing right now although you 
     
     
  
 
 
	 00:46:15
     ◼
      
     ► 
     may disagree when you think to how old 
     
     
  
 
 
	 00:46:17
     ◼
      
     ► 
     my Mac is but I'd rather like spend the 
     
     
  
 
 
	 00:46:19
     ◼
      
     ► 
     time spend the time to make even if it's 
     
     
  
 
 
	 00:46:21
     ◼
      
     ► 
     a boring tower spend the time to make a 
     
     
  
 
 
	 00:46:22
     ◼
      
     ► 
     boring tower that's as nice as a cheese 
     
     
  
 
 
	 00:46:24
     ◼
      
     ► 
     grater spend the time to make it look 
     
     
  
 
 
	 00:46:25
     ◼
      
     ► 
     nice it's been in time to make sure that 
     
     
  
 
 
	 00:46:28
     ◼
      
     ► 
     is super reliable 
     
     
  
 
 
	 00:46:30
     ◼
      
     ► 
     that it's quiet figure out a way to make 
     
     
  
 
 
	 00:46:31
     ◼
      
     ► 
     it quiet and yes spend the time talking 
     
     
  
 
 
	 00:46:33
     ◼
      
     ► 
     to people the various prose and saying 
     
     
  
 
 
	 00:46:35
     ◼
      
     ► 
     what do you what do you want out of this 
     
     
  
 
 
	 00:46:37
     ◼
      
     ► 
     machine like do we have to make two 
     
     
  
 
 
	 00:46:39
     ◼
      
     ► 
     slots or CPUs or is that something that 
     
     
  
 
 
	 00:46:40
     ◼
      
     ► 
     nobody wants and we don't have to do 
     
     
  
 
 
 
	 00:46:42
     ◼
      
     ► 
     because I don't think they're gonna have 
     
     
  
 
 
	 00:46:44
     ◼
      
     ► 
     17 different configurable versions of 
     
     
  
 
 
	 00:46:45
     ◼
      
     ► 
     this right and I also don't think 
     
     
  
 
 
	 00:46:48
     ◼
      
     ► 
     they're going to make it some magic 
     
     
  
 
 
	 00:46:51
     ◼
      
     ► 
     modular snapped together a future 
     
     
  
 
 
	 00:46:53
     ◼
      
     ► 
     technology Thunderbolt 3 powered octopus 
     
     
  
 
 
	 00:46:55
     ◼
      
     ► 
     thing I know lots of people think that 
     
     
  
 
 
	 00:46:57
     ◼
      
     ► 
     you know 2019 this is gonna be some 
     
     
  
 
 
	 00:46:59
     ◼
      
     ► 
     crazy trashcan but I don't I don't think 
     
     
  
 
 
	 00:47:01
     ◼
      
     ► 
     that I think it's gonna be a fairly 
     
     
  
 
 
	 00:47:02
     ◼
      
     ► 
     straightforward machine I just want to 
     
     
  
 
 
	 00:47:03
     ◼
      
     ► 
     be nice I just um 
     
     
  
 
 
	 00:47:05
     ◼
      
     ► 
     I I'm struggling because I I do see both 
     
     
  
 
 
	 00:47:08
     ◼
      
     ► 
     sides of this like on the one side just 
     
     
  
 
 
	 00:47:10
     ◼
      
     ► 
     like you guys had said you know why not 
     
     
  
 
 
	 00:47:12
     ◼
      
     ► 
     just make take the old cheese grater 
     
     
  
 
 
	 00:47:14
     ◼
      
     ► 
     you know form-factor slap new bits in it 
     
     
  
 
 
	 00:47:17
     ◼
      
     ► 
     and call it a day 
     
     
  
 
 
	 00:47:18
     ◼
      
     ► 
     but there's been a lot of changes to the 
     
     
  
 
 
	 00:47:22
     ◼
      
     ► 
     Mac in the last couple of years you know 
     
     
  
 
 
	 00:47:23
     ◼
      
     ► 
     what used to be for the purposes of this 
     
     
  
 
 
	 00:47:26
     ◼
      
     ► 
     conversation when it used to be just 
     
     
  
 
 
	 00:47:28
     ◼
      
     ► 
     vanilla intel motherboards with vanilla 
     
     
  
 
 
	 00:47:29
     ◼
      
     ► 
     intel chips on them now or not quite so 
     
     
  
 
 
	 00:47:32
     ◼
      
     ► 
     simple we have the you know the tea to 
     
     
  
 
 
	 00:47:34
     ◼
      
     ► 
     that that one of you guys mentioned 
     
     
  
 
 
	 00:47:35
     ◼
      
     ► 
     earlier we have all these different you 
     
     
  
 
 
	 00:47:37
     ◼
      
     ► 
     know coprocessors we have a touch bar 
     
     
  
 
 
	 00:47:39
     ◼
      
     ► 
     that we have never seen be external to 
     
     
  
 
 
	 00:47:41
     ◼
      
     ► 
     the device we have a secure Enclave 
     
     
  
 
 
	 00:47:43
     ◼
      
     ► 
     there's so many different things that 
     
     
  
 
 
	 00:47:45
     ◼
      
     ► 
     make this so much more complex than 
     
     
  
 
 
	 00:47:46
     ◼
      
     ► 
     before and when when you also add 
     
     
  
 
 
	 00:47:50
     ◼
      
     ► 
     modularity into this because there's 
     
     
  
 
 
	 00:47:53
     ◼
      
     ► 
     basically no Apple computers sold today 
     
     
  
 
 
	 00:47:57
     ◼
      
     ► 
     that is as modular as we are expecting 
     
     
  
 
 
	 00:48:00
     ◼
      
     ► 
     and being told that this will be and I 
     
     
  
 
 
	 00:48:02
     ◼
      
     ► 
     can't imagine it's easy to keep up with 
     
     
  
 
 
	 00:48:06
     ◼
      
     ► 
     these extremely stringent security 
     
     
  
 
 
	 00:48:07
     ◼
      
     ► 
     requirements while also doing this mod 
     
     
  
 
 
	 00:48:12
     ◼
      
     ► 
     you know this modular thing so as an 
     
     
  
 
 
	 00:48:14
     ◼
      
     ► 
     example like this phantom Apple display 
     
     
  
 
 
	 00:48:15
     ◼
      
     ► 
     this new cinema display if you will 
     
     
  
 
 
	 00:48:17
     ◼
      
     ► 
     presumably that's going to have a camera 
     
     
  
 
 
	 00:48:20
     ◼
      
     ► 
     in an iSight camera in it or FaceTime 
     
     
  
 
 
	 00:48:22
     ◼
      
     ► 
     camera or whatever they're calling it 
     
     
  
 
 
	 00:48:23
     ◼
      
     ► 
     now presumably they're going to want 
     
     
  
 
 
	 00:48:25
     ◼
      
     ► 
     that to be controlled by you know the t2 
     
     
  
 
 
	 00:48:27
     ◼
      
     ► 
     or whatever it is it controls in these 
     
     
  
 
 
	 00:48:29
     ◼
      
     ► 
     days how do you do that when it's not 
     
     
  
 
 
	 00:48:32
     ◼
      
     ► 
     part of the device itself how does that 
     
     
  
 
 
	 00:48:34
     ◼
      
     ► 
     work so yeah I mean you could just say 
     
     
  
 
 
	 00:48:37
     ◼
      
     ► 
     yes screw it if somebody can hack your 
     
     
  
 
 
	 00:48:40
     ◼
      
     ► 
     camera well tough nuggies you made this 
     
     
  
 
 
	 00:48:42
     ◼
      
     ► 
     bed yourself if that's not apples 
     
     
  
 
 
	 00:48:43
     ◼
      
     ► 
     so I understand all the angst about Oh 
     
     
  
 
 
	 00:48:46
     ◼
      
     ► 
     we'll just you know use a cheese grater 
     
     
  
 
 
	 00:48:47
     ◼
      
     ► 
     put some new bits in it walk away and I 
     
     
  
 
 
	 00:48:50
     ◼
      
     ► 
     could make a pretty good argument that 
     
     
  
 
 
	 00:48:52
     ◼
      
     ► 
     they should do that and then do the real 
     
     
  
 
 
	 00:48:53
     ◼
      
     ► 
     Mac Pro afterwards but just like you 
     
     
  
 
 
	 00:48:56
     ◼
      
     ► 
     said John like that's not Apple's way 
     
     
  
 
 
	 00:48:58
     ◼
      
     ► 
     apples ways to make this interesting and 
     
     
  
 
 
	 00:49:00
     ◼
      
     ► 
     innovative and and smart and I think and 
     
     
  
 
 
	 00:49:03
     ◼
      
     ► 
     I hope that's what they're doing oh nice 
     
     
  
 
 
	 00:49:05
     ◼
      
     ► 
     I like it doesn't have to be innovative 
     
     
  
 
 
	 00:49:07
     ◼
      
     ► 
     because it's like as the cheese grater 
     
     
  
 
 
	 00:49:08
     ◼
      
     ► 
     is it innovative like what's innovative 
     
     
  
 
 
	 00:49:10
     ◼
      
     ► 
     about the cheese grater the only things 
     
     
  
 
 
	 00:49:11
     ◼
      
     ► 
     innovative about it is how nice it is 
     
     
  
 
 
	 00:49:12
     ◼
      
     ► 
     like it's not it was just it's just a 
     
     
  
 
 
	 00:49:15
     ◼
      
     ► 
     tower case like the there was the CPUs 
     
     
  
 
 
	 00:49:17
     ◼
      
     ► 
     weren't arranged in an octagon it wasn't 
     
     
  
 
 
	 00:49:19
     ◼
      
     ► 
     cooled by like jellyfish like it was 
     
     
  
 
 
	 00:49:22
     ◼
      
     ► 
     just a tower case with fans and had hard 
     
     
  
 
 
	 00:49:25
     ◼
      
     ► 
     drives and RAM and slots and like it was 
     
     
  
 
 
	 00:49:26
     ◼
      
     ► 
     very straightforward but it's nice that 
     
     
  
 
 
	 00:49:30
     ◼
      
     ► 
     the trash can was innovative wow this 
     
     
  
 
 
	 00:49:32
     ◼
      
     ► 
     tube shape thing with a chimney design 
     
     
  
 
 
	 00:49:34
     ◼
      
     ► 
     and a little triangle motherboard and 
     
     
  
 
 
	 00:49:35
     ◼
      
     ► 
     two GPUs and like that that was an 
     
     
  
 
 
	 00:49:38
     ◼
      
     ► 
     innovative design and that's what people 
     
     
  
 
 
	 00:49:40
     ◼
      
     ► 
     are afraid is happening and I I mean I'm 
     
     
  
 
 
	 00:49:42
     ◼
      
     ► 
     assuming talking to the pros that pros 
     
     
  
 
 
	 00:49:44
     ◼
      
     ► 
     are not saying please make it you know 
     
     
  
 
 
	 00:49:46
     ◼
      
     ► 
     really weird like they they don't care 
     
     
  
 
 
	 00:49:48
     ◼
      
     ► 
     what it looks like they hoping that the 
     
     
  
 
 
	 00:49:50
     ◼
      
     ► 
     influence talking these people will 
     
     
  
 
 
	 00:49:52
     ◼
      
     ► 
     cause it to be more will push back 
     
     
  
 
 
	 00:49:55
     ◼
      
     ► 
     against any unconventional thinking that 
     
     
  
 
 
	 00:49:57
     ◼
      
     ► 
     Apple may bring to the table what what 
     
     
  
 
 
	 00:49:59
     ◼
      
     ► 
     if we gave you something like this I 
     
     
  
 
 
	 00:50:00
     ◼
      
     ► 
     hope the pros go that might work but I 
     
     
  
 
 
	 00:50:03
     ◼
      
     ► 
     know this will work so why don't you 
     
     
  
 
 
	 00:50:04
     ◼
      
     ► 
     just make me this and by the way this 
     
     
  
 
 
	 00:50:05
     ◼
      
     ► 
     article honest I'm mistaken does not say 
     
     
  
 
 
	 00:50:08
     ◼
      
     ► 
     that this pro workflow team was created 
     
     
  
 
 
	 00:50:10
     ◼
      
     ► 
     for this it just tells you about the pro 
     
     
  
 
 
	 00:50:12
     ◼
      
     ► 
     work for the team I have no idea how 
     
     
  
 
 
	 00:50:13
     ◼
      
     ► 
     long the pro workflow team has been an 
     
     
  
 
 
	 00:50:15
     ◼
      
     ► 
     apple maybe they'd been there for a 
     
     
  
 
 
	 00:50:16
     ◼
      
     ► 
     decade advising the Final Cut Pro team 
     
     
  
 
 
	 00:50:17
     ◼
      
     ► 
     and every Pro Mac that they've ever made 
     
     
  
 
 
	 00:50:19
     ◼
      
     ► 
     right this is just part of to soften the 
     
     
  
 
 
	 00:50:22
     ◼
      
     ► 
     blow of the of the macro not being this 
     
     
  
 
 
	 00:50:24
     ◼
      
     ► 
     year will tell you about a thing that 
     
     
  
 
 
	 00:50:26
     ◼
      
     ► 
     previously we had no reason to tell you 
     
     
  
 
 
	 00:50:27
     ◼
      
     ► 
     about because what do you care what we 
     
     
  
 
 
	 00:50:29
     ◼
      
     ► 
     do internally right but to make you feel 
     
     
  
 
 
	 00:50:31
     ◼
      
     ► 
     like we're really paying attention will 
     
     
  
 
 
	 00:50:32
     ◼
      
     ► 
     tell you about this which i think is 
     
     
  
 
 
	 00:50:34
     ◼
      
     ► 
     fine like if someone snarkily tweeted 
     
     
  
 
 
	 00:50:36
     ◼
      
     ► 
     congratulations Apple you've discovered 
     
     
  
 
 
	 00:50:38
     ◼
      
     ► 
     user acceptance testing which hasn't 
     
     
  
 
 
	 00:50:42
     ◼
      
     ► 
     discovered it like I said I think this 
     
     
  
 
 
	 00:50:44
     ◼
      
     ► 
     has always existed maybe it's been 
     
     
  
 
 
	 00:50:45
     ◼
      
     ► 
     ramped up maybe they've been given 
     
     
  
 
 
	 00:50:47
     ◼
      
     ► 
     closer access to machines instead of 
     
     
  
 
 
	 00:50:48
     ◼
      
     ► 
     just being giving weird you know 
     
     
  
 
 
	 00:50:50
     ◼
      
     ► 
     disguised boxes and saying what do you 
     
     
  
 
 
	 00:50:51
     ◼
      
     ► 
     think of this but this this is the type 
     
     
  
 
 
 
	 00:50:56
     ◼
      
     ► 
     then you would hope any company's doing 
     
     
  
 
 
	 00:50:59
     ◼
      
     ► 
     but that the sort of The Legend of Apple 
     
     
  
 
 
	 00:51:02
     ◼
      
     ► 
     the the face that they present to the 
     
     
  
 
 
	 00:51:04
     ◼
      
     ► 
     world doesn't include this like the The 
     
     
  
 
 
	 00:51:08
     ◼
      
     ► 
     Legend of Apple is we don't need to talk 
     
     
  
 
 
	 00:51:11
     ◼
      
     ► 
     to people to know what to make we don't 
     
     
  
 
 
	 00:51:13
     ◼
      
     ► 
     do focus groups we don't ask you what 
     
     
  
 
 
	 00:51:15
     ◼
      
     ► 
     you want because you don't know what you 
     
     
  
 
 
	 00:51:16
     ◼
      
     ► 
     want will tell you what you want we know 
     
     
  
 
 
	 00:51:18
     ◼
      
     ► 
     it's like we we just go off to the 
     
     
  
 
 
	 00:51:21
     ◼
      
     ► 
     mountain and we come down with a thing 
     
     
  
 
 
	 00:51:22
     ◼
      
     ► 
     and trust me you'll love it right and 
     
     
  
 
 
	 00:51:24
     ◼
      
     ► 
     that's how we got the touch bar yeah 
     
     
  
 
 
	 00:51:26
     ◼
      
     ► 
     maybe not I think maybe that's more of 
     
     
  
 
 
	 00:51:28
     ◼
      
     ► 
     the focus group thing or someone has an 
     
     
  
 
 
	 00:51:30
     ◼
      
     ► 
     idea and you tell people do you think 
     
     
  
 
 
	 00:51:31
     ◼
      
     ► 
     this is a good idea and everyone goes 
     
     
  
 
 
	 00:51:32
     ◼
      
     ► 
     yeah that sounds like it might be a good 
     
     
  
 
 
	 00:51:33
     ◼
      
     ► 
     idea but people are dummies like this 
     
     
  
 
 
	 00:51:35
     ◼
      
     ► 
     like it's a steve job the steve jobs 
     
     
  
 
 
	 00:51:37
     ◼
      
     ► 
     school of thought of like you know don't 
     
     
  
 
 
	 00:51:40
     ◼
      
     ► 
     ask people like we are smart enough on 
     
     
  
 
 
	 00:51:42
     ◼
      
     ► 
     our own to figure it out if we ask 
     
     
  
 
 
	 00:51:43
     ◼
      
     ► 
     people we'll make mediocre stuff because 
     
     
  
 
 
	 00:51:45
     ◼
      
     ► 
     that's that's true of any product focus 
     
     
  
 
 
	 00:51:48
     ◼
      
     ► 
     groups are death it's like the you know 
     
     
  
 
 
	 00:51:49
     ◼
      
     ► 
     the homework are from from the simpsons 
     
     
  
 
 
	 00:51:51
     ◼
      
     ► 
     right just everyone has ideas about what 
     
     
  
 
 
	 00:51:53
     ◼
      
     ► 
     they think they want but everyone is not 
     
     
  
 
 
	 00:51:55
     ◼
      
     ► 
     a product designer it's your job as a 
     
     
  
 
 
	 00:51:56
     ◼
      
     ► 
     product designer to you no synthesize 
     
     
  
 
 
	 00:51:58
     ◼
      
     ► 
     their desires and figure out what it is 
     
     
  
 
 
	 00:52:00
     ◼
      
     ► 
     that they really want so on and so forth 
     
     
  
 
 
	 00:52:01
     ◼
      
     ► 
     but the more company is perceived to be 
     
     
  
 
 
	 00:52:05
     ◼
      
     ► 
     allowing the customer to lead them the 
     
     
  
 
 
	 00:52:08
     ◼
      
     ► 
     more it is likely to make mediocre 
     
     
  
 
 
	 00:52:11
     ◼
      
     ► 
     products and to lose sight of true 
     
     
  
 
 
	 00:52:14
     ◼
      
     ► 
     innovation result innovators dilemma 
     
     
  
 
 
	 00:52:15
     ◼
      
     ► 
     things like you know just keep talking 
     
     
  
 
 
	 00:52:17
     ◼
      
     ► 
     to your best customers they'll 
     
     
  
 
 
	 00:52:18
     ◼
      
     ► 
     continually ask for like we do on the 
     
     
  
 
 
	 00:52:20
     ◼
      
     ► 
     show essentially it you just listen to 
     
     
  
 
 
	 00:52:22
     ◼
      
     ► 
     your mainframe customers they keep 
     
     
  
 
 
	 00:52:23
     ◼
      
     ► 
     telling you about how they want you to 
     
     
  
 
 
	 00:52:24
     ◼
      
     ► 
     make better and better mainframes and 
     
     
  
 
 
	 00:52:25
     ◼
      
     ► 
     you miss the PC revolution right because 
     
     
  
 
 
	 00:52:26
     ◼
      
     ► 
     you're like because you just like well 
     
     
  
 
 
	 00:52:28
     ◼
      
     ► 
     are all of our biggest customers say 
     
     
  
 
 
	 00:52:30
     ◼
      
     ► 
     they want this and they want that and 
     
     
  
 
 
	 00:52:31
     ◼
      
     ► 
     you will never make the PC if you keep 
     
     
  
 
 
	 00:52:34
     ◼
      
     ► 
     talking to your mainframe customers you 
     
     
  
 
 
	 00:52:36
     ◼
      
     ► 
     have to say well actually there's 
     
     
  
 
 
	 00:52:37
     ◼
      
     ► 
     another thing we should be doing and 
     
     
  
 
 
	 00:52:38
     ◼
      
     ► 
     those customers will never tell us to do 
     
     
  
 
 
	 00:52:40
     ◼
      
     ► 
     that there's a million business books 
     
     
  
 
 
	 00:52:41
     ◼
      
     ► 
     about this right but Apple we don't 
     
     
  
 
 
	 00:52:43
     ◼
      
     ► 
     perceive as saying we're not really sure 
     
     
  
 
 
	 00:52:45
     ◼
      
     ► 
     how to make a pro computer can we get 
     
     
  
 
 
	 00:52:47
     ◼
      
     ► 
     some pros and here to tell us what do 
     
     
  
 
 
	 00:52:48
     ◼
      
     ► 
     you like do you like this do you like 
     
     
  
 
 
	 00:52:49
     ◼
      
     ► 
     that like it's if strong position like a 
     
     
  
 
 
	 00:52:51
     ◼
      
     ► 
     weakness and we want them to just know 
     
     
  
 
 
	 00:52:53
     ◼
      
     ► 
     everything automatically and just make 
     
     
  
 
 
	 00:52:54
     ◼
      
     ► 
     beautiful things that everybody loved 
     
     
  
 
 
	 00:52:56
     ◼
      
     ► 
     reality of course is neither extreme is 
     
     
  
 
 
	 00:52:58
     ◼
      
     ► 
     true Steve Jobs is Apple still took 
     
     
  
 
 
	 00:53:01
     ◼
      
     ► 
     customer feedback and like that's always 
     
     
  
 
 
	 00:53:02
     ◼
      
     ► 
     been a part of the process and this 
     
     
  
 
 
	 00:53:05
     ◼
      
     ► 
     whole Pro work ball team I'm sure it 
     
     
  
 
 
	 00:53:06
     ◼
      
     ► 
     does have some influence but in the end 
     
     
  
 
 
	 00:53:08
     ◼
      
     ► 
     of Johnny Arizona 
     
     
  
 
 
	 00:53:09
     ◼
      
     ► 
     it's not going on there so I think you 
     
     
  
 
 
	 00:53:14
     ◼
      
     ► 
     know this is one of the reasons you 
     
     
  
 
 
	 00:53:16
     ◼
      
     ► 
     don't talk about your process because 
     
     
  
 
 
	 00:53:18
     ◼
      
     ► 
     once people out something company start 
     
     
  
 
 
	 00:53:20
     ◼
      
     ► 
     thinking about your process it it loses 
     
     
  
 
 
	 00:53:23
     ◼
      
     ► 
     some of the magic and you start worrying 
     
     
  
 
 
	 00:53:26
     ◼
      
     ► 
     about is that really the best process to 
     
     
  
 
 
	 00:53:29
     ◼
      
     ► 
     do this I'm not on that fair workflow 
     
     
  
 
 
	 00:53:30
     ◼
      
     ► 
     team what if they're not talking to me 
     
     
  
 
 
	 00:53:32
     ◼
      
     ► 
     in fact we got some feedback about that 
     
     
  
 
 
	 00:53:33
     ◼
      
     ► 
     from other people saying yeah they're 
     
     
  
 
 
	 00:53:35
     ◼
      
     ► 
     talking to pros in film and video and 
     
     
  
 
 
	 00:53:38
     ◼
      
     ► 
     whatever industries but they're not 
     
     
  
 
 
	 00:53:39
     ◼
      
     ► 
     talking to pros in my industry whatever 
     
     
  
 
 
	 00:53:42
     ◼
      
     ► 
     that may be you know academics R&D you 
     
     
  
 
 
	 00:53:46
     ◼
      
     ► 
     know scientific stuff I don't know I 
     
     
  
 
 
	 00:53:51
     ◼
      
     ► 
     figured what the calories outside of 
     
     
  
 
 
	 00:53:53
     ◼
      
     ► 
     what they have listed that are on the 
     
     
  
 
 
	 00:53:56
     ◼
      
     ► 
     pro work with and for all we know the 
     
     
  
 
 
	 00:53:57
     ◼
      
     ► 
     protein does include all those they 
     
     
  
 
 
	 00:53:58
     ◼
      
     ► 
     didn't tell us everything about them but 
     
     
  
 
 
	 00:54:00
     ◼
      
     ► 
     either way if you don't feel like your 
     
     
  
 
 
	 00:54:02
     ◼
      
     ► 
     views are being represented and you buy 
     
     
  
 
 
	 00:54:05
     ◼
      
     ► 
     into the idea that it's that small group 
     
     
  
 
 
	 00:54:07
     ◼
      
     ► 
     of people that's essentially dictating 
     
     
  
 
 
	 00:54:09
     ◼
      
     ► 
     what this machine will look like that 
     
     
  
 
 
	 00:54:10
     ◼
      
     ► 
     doesn't feel good either because now 
     
     
  
 
 
	 00:54:12
     ◼
      
     ► 
     when the machine comes out you could be 
     
     
  
 
 
	 00:54:13
     ◼
      
     ► 
     like oh great that business is a great 
     
     
  
 
 
	 00:54:15
     ◼
      
     ► 
     machine for video editors but for me 
     
     
  
 
 
	 00:54:17
     ◼
      
     ► 
     doing medical imaging it sucks they 
     
     
  
 
 
	 00:54:19
     ◼
      
     ► 
     should have had medical images in there 
     
     
  
 
 
	 00:54:20
     ◼
      
     ► 
     for a murkrow team that's you know 
     
     
  
 
 
	 00:54:21
     ◼
      
     ► 
     that's the difficulty of making any 
     
     
  
 
 
	 00:54:24
     ◼
      
     ► 
     product they are not gonna make an 
     
     
  
 
 
	 00:54:25
     ◼
      
     ► 
     entire line of Mac Pro's to suit 
     
     
  
 
 
	 00:54:28
     ◼
      
     ► 
     everybody's needs they're gonna make one 
     
     
  
 
 
	 00:54:30
     ◼
      
     ► 
     that suits most people's needs where 
     
     
  
 
 
	 00:54:33
     ◼
      
     ► 
     most is defined as people Apple things 
     
     
  
 
 
	 00:54:35
     ◼
      
     ► 
     will buy a Mac Pro and at that with the 
     
     
  
 
 
	 00:54:37
     ◼
      
     ► 
     asterisk we hope it will suit most 
     
     
  
 
 
	 00:54:39
     ◼
      
     ► 
     people's needs we hope yeah maybe 
     
     
  
 
 
	 00:54:41
     ◼
      
     ► 
     they'll be wrong about that maybe you 
     
     
  
 
 
	 00:54:42
     ◼
      
     ► 
     know that's again what the process like 
     
     
  
 
 
	 00:54:45
     ◼
      
     ► 
     wouldn't it be for all you know Apple if 
     
     
  
 
 
	 00:54:48
     ◼
      
     ► 
     you made this kind of computer a whole 
     
     
  
 
 
	 00:54:49
     ◼
      
     ► 
     new class of people would want to buy it 
     
     
  
 
 
	 00:54:51
     ◼
      
     ► 
     and ignore the pro video people because 
     
     
  
 
 
	 00:54:53
     ◼
      
     ► 
     your real market is you know like makers 
     
     
  
 
 
	 00:54:56
     ◼
      
     ► 
     but their 3d printers and they need to 
     
     
  
 
 
	 00:54:57
     ◼
      
     ► 
     do CAD on it I don't know like that's 
     
     
  
 
 
	 00:54:59
     ◼
      
     ► 
     kind of apples job to figure out but if 
     
     
  
 
 
	 00:55:03
     ◼
      
     ► 
     you start if your starting point is a 
     
     
  
 
 
	 00:55:05
     ◼
      
     ► 
     more or less conventional tower with a 
     
     
  
 
 
	 00:55:07
     ◼
      
     ► 
     separate monitor that's really nice and 
     
     
  
 
 
	 00:55:09
     ◼
      
     ► 
     that has the same capabilities and 
     
     
  
 
 
	 00:55:11
     ◼
      
     ► 
     performance profile as the iMac Pro but 
     
     
  
 
 
	 00:55:13
     ◼
      
     ► 
     with more capacity that's a pretty good 
     
     
  
 
 
	 00:55:15
     ◼
      
     ► 
     starting point for most people know they 
     
     
  
 
 
	 00:55:16
     ◼
      
     ► 
     can ask for things here and there but I 
     
     
  
 
 
	 00:55:20
     ◼
      
     ► 
     don't think that that Pro work 
     
     
  
 
 
	 00:55:22
     ◼
      
     ► 
     is going to do anything other than have 
     
     
  
 
 
	 00:55:26
     ◼
      
     ► 
     minor suggestions about a very 
     
     
  
 
 
	 00:55:30
     ◼
      
     ► 
     conventional design and best-case 
     
     
  
 
 
	 00:55:33
     ◼
      
     ► 
     scenario that team was able to dissuade 
     
     
  
 
 
	 00:55:35
     ◼
      
     ► 
     Apple very early on like last year 
     
     
  
 
 
	 00:55:37
     ◼
      
     ► 
     sometime to not make you know a weird 
     
     
  
 
 
	 00:55:40
     ◼
      
     ► 
     octopus thing right say yeah don't go 
     
     
  
 
 
	 00:55:43
     ◼
      
     ► 
     down that path like we have some 
     
     
  
 
 
	 00:55:45
     ◼
      
     ► 
     sketches I hope everyone involved would 
     
     
  
 
 
	 00:55:47
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     say that might be good it might be bad 
     
     
  
 
 
	 00:55:50
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     but it's an unknown and you already did 
     
     
  
 
 
	 00:55:51
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     that with a trash can so let's just reel 
     
     
  
 
 
	 00:55:53
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     this back in let's let's start with a 
     
     
  
 
 
	 00:55:54
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     box I feel like - like there's there's 
     
     
  
 
 
	 00:55:58
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     different levels at which this kind of 
     
     
  
 
 
	 00:56:01
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     like user focus group or work group is 
     
     
  
 
 
	 00:56:04
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     useful or needed it makes total sense to 
     
     
  
 
 
	 00:56:07
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     have people who use say the pro apps 
     
     
  
 
 
	 00:56:11
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     work with Apple on some level and have 
     
     
  
 
 
	 00:56:14
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     Apple asked them like what they need and 
     
     
  
 
 
	 00:56:16
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     watch what they need and and you know 
     
     
  
 
 
	 00:56:18
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     we're we're closely with them to tailor 
     
     
  
 
 
	 00:56:20
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     the pro apps to the needs of the people 
     
     
  
 
 
	 00:56:22
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     who buy them but as you go kind of 
     
     
  
 
 
	 00:56:25
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     further down I guess the stack of the 
     
     
  
 
 
	 00:56:29
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     platforms the operating systems and then 
     
     
  
 
 
	 00:56:32
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     eventually the hardware it gets less and 
     
     
  
 
 
	 00:56:34
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     less specific the whole appeal of 
     
     
  
 
 
	 00:56:37
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     personal computing is that these 
     
     
  
 
 
	 00:56:39
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     machines are generalists they can be 
     
     
  
 
 
	 00:56:42
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     used to do anything lots of different 
     
     
  
 
 
	 00:56:45
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     tasks can be done on these machines and 
     
     
  
 
 
	 00:56:47
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     so the the hardware and the platforms in 
     
     
  
 
 
	 00:56:50
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     the OS have to be able to support 
     
     
  
 
 
	 00:56:53
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     anything because you never know what 
     
     
  
 
 
	 00:56:56
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     people are going to do you know you can 
     
     
  
 
 
	 00:56:58
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     you can pick a few use cases and say 
     
     
  
 
 
	 00:57:00
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     let's make sure you know that it works 
     
     
  
 
 
	 00:57:01
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     well for these use cases because we've 
     
     
  
 
 
	 00:57:03
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     heard that a lot of people use it for 
     
     
  
 
 
	 00:57:04
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     that or something but you can never 
     
     
  
 
 
	 00:57:06
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     accommodate everything via user testing 
     
     
  
 
 
	 00:57:09
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     ► 
     that people are going to want these 
     
     
  
 
 
	 00:57:10
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     ► 
     computers and operating systems to do so 
     
     
  
 
 
	 00:57:13
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     ► 
     as you go down like it yeah have the the 
     
     
  
 
 
	 00:57:16
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     team that makes final cut work with 
     
     
  
 
 
	 00:57:18
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     video editors that makes total sense 
     
     
  
 
 
	 00:57:20
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     ► 
     but even that is like kind of hard to 
     
     
  
 
 
	 00:57:22
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     ► 
     describe like I guarantee you no one on 
     
     
  
 
 
	 00:57:25
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     the logic team has ever watched somebody 
     
     
  
 
 
	 00:57:27
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     ► 
     had on a podcast and logic and maybe 
     
     
  
 
 
	 00:57:30
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     ► 
     it's a pretty light use case I don't 
     
     
  
 
 
	 00:57:32
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     ► 
     know but I'm telling you it's never 
     
     
  
 
 
	 00:57:33
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     ► 
     happened but anyway the OS and the ha 
     
     
  
 
 
	 00:57:36
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     ► 
     we're have to be as versatile as 
     
     
  
 
 
	 00:57:38
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     ► 
     possible so this is why this is kind of 
     
     
  
 
 
	 00:57:41
     ◼
      
     ► 
     like a like I don't think this has a lot 
     
     
  
 
 
	 00:57:43
     ◼
      
     ► 
     to do with the Mac Pro like this this 
     
     
  
 
 
	 00:57:45
     ◼
      
     ► 
     user I think this is purely like a PR 
     
     
  
 
 
	 00:57:47
     ◼
      
     ► 
     thing to cover up they the information 
     
     
  
 
 
	 00:57:50
     ◼
      
     ► 
     they wanted to communicate was don't 
     
     
  
 
 
	 00:57:52
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     ► 
     expect a Mac Pro this year and as John 
     
     
  
 
 
	 00:57:53
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     ► 
     said you know they they gave you this 
     
     
  
 
 
	 00:57:55
     ◼
      
     ► 
     Pro workflows group thing as like 
     
     
  
 
 
	 00:57:58
     ◼
      
     ► 
     something good to stick on top of that 
     
     
  
 
 
	 00:58:00
     ◼
      
     ► 
     and that's nice but I don't think 
     
     
  
 
 
	 00:58:02
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     ► 
     they're that related and the design of 
     
     
  
 
 
	 00:58:05
     ◼
      
     ► 
     the of a Mac any Mac even you know a lot 
     
     
  
 
 
	 00:58:08
     ◼
      
     ► 
     of people have been arguing about like 
     
     
  
 
 
	 00:58:09
     ◼
      
     ► 
     the definition of Pro what counts as a 
     
     
  
 
 
	 00:58:11
     ◼
      
     ► 
     pro I think this is a totally useless 
     
     
  
 
 
	 00:58:13
     ◼
      
     ► 
     distinction it doesn't matter Pro is 
     
     
  
 
 
	 00:58:15
     ◼
      
     ► 
     marketing that's all it is it Pro just 
     
     
  
 
 
	 00:58:17
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     ► 
     means the bigger one of the more 
     
     
  
 
 
	 00:58:18
     ◼
      
     ► 
     expensive one any other any other 
     
     
  
 
 
	 00:58:20
     ◼
      
     ► 
     focusing of what this definition is is 
     
     
  
 
 
	 00:58:22
     ◼
      
     ► 
     is not productive all of the computers 
     
     
  
 
 
	 00:58:24
     ◼
      
     ► 
     in the lineup should be as versatile as 
     
     
  
 
 
	 00:58:27
     ◼
      
     ► 
     possible the OS and the platforms and 
     
     
  
 
 
	 00:58:30
     ◼
      
     ► 
     everything should be as versatile as 
     
     
  
 
 
	 00:58:31
     ◼
      
     ► 
     possible to accommodate any kind of work 
     
     
  
 
 
	 00:58:33
     ◼
      
     ► 
     any kind of workflow any kind of 
     
     
  
 
 
	 00:58:35
     ◼
      
     ► 
     workload the only reason that you 
     
     
  
 
 
	 00:58:37
     ◼
      
     ► 
     shouldn't be able to do something on a 
     
     
  
 
 
	 00:58:39
     ◼
      
     ► 
     MacBook Air that you can do on a Mac Pro 
     
     
  
 
 
	 00:58:42
     ◼
      
     ► 
     is if the MacBook Air doesn't have 
     
     
  
 
 
	 00:58:45
     ◼
      
     ► 
     hardware support for what you're doing 
     
     
  
 
 
	 00:58:48
     ◼
      
     ► 
     if it doesn't have enough RAM or if it's 
     
     
  
 
 
	 00:58:50
     ◼
      
     ► 
     just too damn slow or if it doesn't have 
     
     
  
 
 
	 00:58:52
     ◼
      
     ► 
     enough Thunderbolt bandwidth that should 
     
     
  
 
 
	 00:58:54
     ◼
      
     ► 
     be the only difference between these 
     
     
  
 
 
	 00:58:55
     ◼
      
     ► 
     products and when computers are properly 
     
     
  
 
 
	 00:58:58
     ◼
      
     ► 
     designed which they have been for 
     
     
  
 
 
	 00:58:59
     ◼
      
     ► 
     decades that is the only distinction if 
     
     
  
 
 
	 00:59:01
     ◼
      
     ► 
     for most types of applications unless 
     
     
  
 
 
	 00:59:03
     ◼
      
     ► 
     there's like a specific GPU requirement 
     
     
  
 
 
	 00:59:05
     ◼
      
     ► 
     something like you don't quote need a 
     
     
  
 
 
	 00:59:08
     ◼
      
     ► 
     MacBook Pro to edit video you couldn't 
     
     
  
 
 
	 00:59:11
     ◼
      
     ► 
     edit video in a MacBook Air it'll just 
     
     
  
 
 
	 00:59:13
     ◼
      
     ► 
     be slower and stuff like that like when 
     
     
  
 
 
	 00:59:15
     ◼
      
     ► 
     you buy or if you sell computers you try 
     
     
  
 
 
	 00:59:17
     ◼
      
     ► 
     to make these distinctions you try to 
     
     
  
 
 
	 00:59:19
     ◼
      
     ► 
     say oh well this you need to go to this 
     
     
  
 
 
	 00:59:21
     ◼
      
     ► 
     model if you need to do this or this way 
     
     
  
 
 
	 00:59:23
     ◼
      
     ► 
     if you're only doing this you should 
     
     
  
 
 
	 00:59:24
     ◼
      
     ► 
     only be using this cheapo crappy model 
     
     
  
 
 
	 00:59:26
     ◼
      
     ► 
     over here but these distinctions are all 
     
     
  
 
 
	 00:59:29
     ◼
      
     ► 
     just for sales and marketing and for the 
     
     
  
 
 
	 00:59:30
     ◼
      
     ► 
     most part the only thing that matters is 
     
     
  
 
 
	 00:59:32
     ◼
      
     ► 
     does it have the tech specs to do what 
     
     
  
 
 
	 00:59:34
     ◼
      
     ► 
     you need at all and then you can argue 
     
     
  
 
 
	 00:59:36
     ◼
      
     ► 
     about how fast to bring in user testing 
     
     
  
 
 
	 00:59:40
     ◼
      
     ► 
     groups like it like this to influence 
     
     
  
 
 
	 00:59:43
     ◼
      
     ► 
     hardware decisions I think is 
     
     
  
 
 
	 00:59:45
     ◼
      
     ► 
     questionable because for a long time 
     
     
  
 
 
	 00:59:50
     ◼
      
     ► 
     to the best of our knowledge these kinds 
     
     
  
 
 
	 00:59:53
     ◼
      
     ► 
     of people being brought in and for 
     
     
  
 
 
	 00:59:54
     ◼
      
     ► 
     Hardware decisions were not necessary or 
     
     
  
 
 
	 00:59:57
     ◼
      
     ► 
     weren't happening and we don't we still