The Talk Show

00:00:00 ◼   ► Speaking of streaks though, I gotta run this by you.

00:00:03 ◼   ► Streaks, nine game hitting streak for Ichiro Suzuki.

00:00:09 ◼   ► Now he used to play for a different team.

00:00:12 ◼   ► Just stop.

00:00:13 ◼   ► Just stop already.

00:00:14 ◼   ► It's already as much as I can take.

00:00:18 ◼   ► I have a question for you though, I really do.

00:00:21 ◼   ► Is Hank into baseball at all?

00:00:23 ◼   ► No, you know, we used to go, because we have a minor league team right here in Tacoma,

00:00:28 ◼   ► It's the Rainiers, which is the Mariners' farm team.

00:00:32 ◼   ► And we used to go to those games frequently when he was little.

00:00:36 ◼   ► And we'd get seats up in the top of the row, and he would just run around and occasionally

00:00:42 ◼   ► watch the baseball game.

00:00:43 ◼   ► But then they do fun stuff like you get to run with the mascot.

00:00:46 ◼   ► Oh, that's nice.

00:00:47 ◼   ► So you go out on the field, and you run around with the mascot.

00:00:51 ◼   ► And we used to go to those.

00:00:53 ◼   ► But we took him to one Mariners game when he got a little bit older, and it was just

00:00:57 ◼   ► it was we wanted to stay through the whole thing and it was too long you know they were

00:01:00 ◼   ► supposed to do that thing where you'd only take them for the number of innings that they

00:01:05 ◼   ► are old in years and we didn't do that so anyway he he didn't have a great time at that

00:01:11 ◼   ► and then you know I figured what's the point of paying?

00:01:16 ◼   ► So it's not a huge disappointment to him that that Ichi wrote as has gone to the Yankees.

00:01:22 ◼   ► No and he and as a matter of fact you'll love this he's a contrarian so so anytime we

00:01:27 ◼   ► we bring up the Mariners, he now says that he wants the Mariners to lose.

00:01:33 ◼   ► And he has divined that the family enemy is the Yankees, and so he now says that he wants

00:01:40 ◼   ► the Yankees to win.

00:01:41 ◼   ► Oh, I like that kid.

00:01:42 ◼   ► Yeah, I know.

00:01:43 ◼   ► I knew you'd like that.

00:01:47 ◼   ► And then I've been badly mismanaged because originally I said that I loudly proclaimed

00:01:54 ◼   ► that he would be out on the street if he became a Yankee fan.

00:01:57 ◼   ► And of course, he immediately became a Yankee fan.

00:02:01 ◼   ► And he's not watched any – he doesn't watch any of it.

00:02:03 ◼   ► So it's just to try and raise our ire, which he is very good at.

00:02:08 ◼   ► Anyway, I'm happy for E chero.

00:02:11 ◼   ► Yeah.

00:02:12 ◼   ► Because, I mean, I want him to – I mean, he got stuck with a bad deal.

00:02:17 ◼   ► Yeah.

00:02:18 ◼   ► And the Mariners, it's a weird team.

00:02:20 ◼   ► always seem to be up and coming but but never never getting yeah we had a good

00:02:27 ◼   ► run we had a good run for a while and then and now you guys are stuck in in

00:02:30 ◼   ► what's it used to be the AL East it was the toughest division now it looks like

00:02:34 ◼   ► the AL West is the toughest division you got three teams fighting for playoffs

00:02:38 ◼   ► yeah yeah but not the fourth team not the fourth team not the one that I

00:02:43 ◼   ► happen to follow how's the very nice website going good yeah I'm having fun

00:02:49 ◼   ► Which is really what it's all about.

00:02:52 ◼   ► That's all you're in it for, right?

00:02:55 ◼   ► That's it. I'm just in it for the fun.

00:02:58 ◼   ► Right. Do you want to talk about Skyfall?

00:03:01 ◼   ► A little bit. I could talk a little bit about that.

00:03:04 ◼   ► I watched the new trailer.

00:03:07 ◼   ► Yeah, I was married to the new trailer earlier in a very tasteful ceremony.

00:03:12 ◼   ► No, because I love it. It looks great.

00:03:16 ◼   ► I am super super excited about it because I don't know how you cannot be I feel like the whole reboot of the franchise has

00:03:23 ◼   ► been good so far and and ever since I found out about

00:03:26 ◼   ► The backstory behind quantum of solace, which was a letdown after but you know that you know why it was bad

00:03:33 ◼   ► Yeah, because it was writers, right?

00:03:35 ◼   ► but they it was it was like one of the movies that was like

00:03:38 ◼   ► absolutely at the worst point for the writers strike because

00:03:42 ◼   ► They had gotten to the point where production had to start like financially like they've you know paid all of this

00:03:49 ◼   ► cast and crew and they had locations and it was

00:03:52 ◼   ► Like you know like they've passed the point of no return on shooting

00:03:57 ◼   ► But they didn't really have the script done yet, and then there was a writer strike

00:04:01 ◼   ► And then they just sort of like made stuff up

00:04:03 ◼   ► Am I imagining it I I read something

00:04:06 ◼   ► About that and I can't remember who was the person who was talking about that problem

00:04:11 ◼   ► But it wasn't actually,

00:04:12 ◼   ► was Daniel Craig actually writing some of it?

00:04:14 ◼   ► - Yeah, they said that Daniel Craig and the director

00:04:16 ◼   ► just sort of wrote some stuff.

00:04:17 ◼   ► And given that, it's actually pretty good.

00:04:21 ◼   ► - Yeah, I mean, you know.

00:04:24 ◼   ► I mean, you think, okay, maybe just stop doing it.

00:04:27 ◼   ► But they can't stop doing it.

00:04:28 ◼   ► - No, no, it was like--

00:04:30 ◼   ► - They have obligations and they have, yeah.

00:04:32 ◼   ► - Well, and I think the lesson to be learned on that

00:04:34 ◼   ► is that you're, you know,

00:04:36 ◼   ► and I'm sure that if I got started making a movie,

00:04:39 ◼   ► Yeah, you know what, I'd probably put off finalizing this.

00:04:42 ◼   ► I'd procrastinate on the writing or whatever.

00:04:44 ◼   ► But it's like you really should have like the script down

00:04:46 ◼   ► before you get there.

00:04:49 ◼   ► - Oh yeah, but they never do.

00:04:50 ◼   ► - Right, I mean you don't wanna, you know,

00:04:51 ◼   ► nobody ever counts on a writer's strike, but I don't know.

00:04:55 ◼   ► There's something to be said about that.

00:04:57 ◼   ► But anyway, I'm super excited about it.

00:04:58 ◼   ► 'Cause it's got a great, that's the other thing,

00:05:00 ◼   ► is it's the first James Bond movie I can remember

00:05:02 ◼   ► with like a name brand director at the helm,

00:05:05 ◼   ► at least in my lifetime.

00:05:08 ◼   ► our good friend Sam Mendez.

00:05:11 ◼   ► - Yeah. - Mendez, Mendez?

00:05:13 ◼   ► - That's a good question.

00:05:16 ◼   ► We're notorious for mispronouncing things.

00:05:19 ◼   ► - I am.

00:05:20 ◼   ► Oh, I've only just gotten started mispronouncing things

00:05:23 ◼   ► on this episode.

00:05:24 ◼   ► But of American beauty fame.

00:05:28 ◼   ► - Yeah.

00:05:29 ◼   ► - Yeah, I think it's gonna be a great movie.

00:05:32 ◼   ► - Did the same guy do the previous two?

00:05:36 ◼   ► - No.

00:05:37 ◼   ► No, I forget who directed the previous two.

00:05:40 ◼   ► I think Martin Campbell directed the one.

00:05:43 ◼   ► The guy who did GoldenEye.

00:05:47 ◼   ► - Oh, is that, oh, is that?

00:05:51 ◼   ► - Hold on, I mean, now I gotta look it up.

00:05:53 ◼   ► - Yeah, you gotta look it up.

00:05:55 ◼   ► - Let's see here.

00:05:57 ◼   ► - Mark Forster directed Quantum of Solace.

00:06:01 ◼   ► Solace, solace?

00:06:04 ◼   ► - Yeah, solace.

00:06:06 ◼   ► solace

00:06:08 ◼   ► And Martin Campbell yeah Martin Campbell yeah directed casino royale and Martin Campbell did golden eye which I think was probably one of the better

00:06:16 ◼   ► What's that guy's name Pierce Brosnan ones yeah, but kind of had a way I'm actually speaking of Hank

00:06:25 ◼   ► I'm actually trying to figure out. What's a good place to start him on bond?

00:06:29 ◼   ► Because he hasn't seen he we actually watched a little bit of casino royale

00:06:34 ◼   ► He I showed him some of the funner fight scenes, and he really liked that a lot

00:06:39 ◼   ► so and I'm thinking Pierce Brosnan or even

00:06:43 ◼   ► The guy before him

00:06:48 ◼   ► Timothy Dalton Timothy Dalton Timothy Dalton

00:06:51 ◼   ► right

00:06:53 ◼   ► Either there I was thinking either of their first movies

00:06:55 ◼   ► Joan is an ex look at a good place like art the I think the second Timothy Dalton one one which almost like oh really?

00:07:02 ◼   ► Almost put the franchise into the ground right and I think it's terrible

00:07:06 ◼   ► I've you know my comment

00:07:08 ◼   ► You know when I talked about it on the with

00:07:10 ◼   ► With with our old friend Dan Benjamin was it just looks like an it looked like an epic production quality wise look like an episode

00:07:16 ◼   ► Of the a-team right and which is not good

00:07:19 ◼   ► But Jonas really like Felix later was too old at that point

00:07:23 ◼   ► Yeah, but Jonas really liked it because it had it was kind of high on the the cockamamie action like yeah

00:07:29 ◼   ► You know the one thing that had going for it was you know you didn't have to wait too long before

00:07:33 ◼   ► bullets are flying around

00:07:36 ◼   ► And he hasn't seen them the recent ones is that right no, and I don't there's a little there's a little there's yeah

00:07:45 ◼   ► I don't even know I'm not even sure why not because I think they're pg-13 right there not all they are they are pg-13

00:07:51 ◼   ► But that torture scene oh yeah, yeah, that's pretty casino royales a little it's a little rough. Yeah, it's a little rough

00:07:58 ◼   ► Speaking of bad movies, how about the how about the these new Apple ads that have everybody very upset? Yeah, I

00:08:06 ◼   ► Mean so they like the one so they unveiled three new ads and I guess that the idea

00:08:14 ◼   ► You know the thing that ties them together is they're about a the genius the Apple genius and it's this kid

00:08:20 ◼   ► There's like they've got one guy who's like, you know, he's now like the the prototypical apples genius

00:08:26 ◼   ► I like the one. I think the one is okay. I think the one is bad. I think that the one

00:08:35 ◼   ► where the guy buys the –

00:08:37 ◼   ► The other computer.

00:08:39 ◼   ► Yeah, I think that's actually a pretty good ad.

00:08:41 ◼   ► You think that's the good one?

00:08:42 ◼   ► I do. I think that's the –

00:08:43 ◼   ► Oh, really?

00:08:44 ◼   ► Which one do you think is the –

00:08:45 ◼   ► I like – because I like the one in the airplane.

00:08:46 ◼   ► That's the one I think is okay.

00:08:48 ◼   ► I like the Mayday one. That's Mayday. And then –

00:08:51 ◼   ► I kind of – I don't know. I think they're both okay. I think they're both not bad

00:08:54 ◼   ► I don't and I don't think they're worthy of Chris. I think the one with the guy whose wife is having a baby

00:08:58 ◼   ► This is a pretty bad ad. Yes, that's a bad one

00:09:02 ◼   ► It's just but again. We I mean, yes you said and I think I said the same thing. They're not for us, right?

00:09:10 ◼   ► So what we think of them is really kind of irrelevant and I know that Ken Siegel who?

00:09:18 ◼   ► Has made some hay by public. He was in the ad industry had worked on Apple's ad campaigns a decade ago

00:09:24 ◼   ► Has published a little self-published a book about what it was like working with Steve Jobs and Apple on these ads

00:09:29 ◼   ► He was pretty pretty hard on him and and his I think the fundamental part of his argument is

00:09:35 ◼   ► Okay, so these ads aren't for your tip who aren't for existing users

00:09:40 ◼   ► They're for new users

00:09:41 ◼   ► but ideally a great ad would work for both that it would appeal to the new group and

00:09:47 ◼   ► Not anger people the way that these ads have angered people and I think there's definitely some truth to that that if they were truly

00:09:53 ◼   ► great ads. Everybody would agree they're good ads. But I don't really get the consternation

00:10:00 ◼   ► that these ads caused.

00:10:02 ◼   ► Yeah, I was a little bit surprised that some people seemed to be vehemently opposed to

00:10:07 ◼   ► them.

00:10:08 ◼   ► Right. And I'm not singing their praises, I don't think. I mean, I think at best my

00:10:12 ◼   ► take on them is roughly ambivalent. But I got a lot of – it's like a – most in

00:10:18 ◼   ► in a long time accusations of, you know, this is proof that John Gruber is in the bag for

00:10:23 ◼   ► Apple. He even he can't criticize these awful, awful ads. But I can't, I'm not going to,

00:10:29 ◼   ► you know what I mean? Like, I don't know what they want from me. I mean, am I supposed,

00:10:32 ◼   ► just because I'm ambivalent, should I turn the dial up to 11 and rip them apart? I don't

00:10:37 ◼   ► understand. I mean, I've given my honest take on them.

00:10:40 ◼   ► What's interesting is that nobody sees, we didn't, we did not have this reaction to the

00:10:43 ◼   ► celebrity ads.

00:10:45 ◼   ► No.

00:10:46 ◼   ► I wonder why that is.

00:10:48 ◼   ► They're not really any better.

00:10:51 ◼   ► I mean, they're not better.

00:10:52 ◼   ► In a way, I think, I mean, personally,

00:10:55 ◼   ► I like the May Day ad more than any of the celebrity ads.

00:10:58 ◼   ► Yeah, I don't know.

00:10:59 ◼   ► The May Day one isn't bad.

00:11:00 ◼   ► I don't know.

00:11:02 ◼   ► They're both not bad.

00:11:03 ◼   ► They're just not great.

00:11:04 ◼   ► I don't know.

00:11:04 ◼   ► Right, right.

00:11:05 ◼   ► But I think--

00:11:06 ◼   ► But neither are the celebrity ones.

00:11:08 ◼   ► And nobody seemed to really pay any attention to those.

00:11:10 ◼   ► It was when they started using the genius

00:11:13 ◼   ► that suddenly...

00:11:16 ◼   ► - And the one thing that underscores all this,

00:11:18 ◼   ► and I do think it would be different,

00:11:19 ◼   ► the thing that I think the X factor is that Steve Jobs

00:11:22 ◼   ► is dead and has been in the ground for a while now.

00:11:26 ◼   ► Whereas if he had stayed ahead of the cancer

00:11:30 ◼   ► for another year and we're still alive today,

00:11:33 ◼   ► and they released the exact same ads,

00:11:37 ◼   ► I don't think the criticism would have been

00:11:39 ◼   ► anywhere near what we've seen.

00:11:42 ◼   ► I think it's all driven by this, see the companies going downhill, flying off a cliff, because

00:11:48 ◼   ► Steve Jobs is dead.

00:11:49 ◼   ► Yeah.

00:11:50 ◼   ► And the timing, I guess, after the hugely disappointing quarterly results.

00:11:55 ◼   ► You had a good take on that.

00:12:00 ◼   ► I think it was you had a good take on that.

00:12:04 ◼   ► The headlines were so bad on the quarterly results, because it's all about Apple's

00:12:08 ◼   ► that they had a miss, they missed.

00:12:10 ◼   ► They had a miss, first miss, rare miss for Apple.

00:12:13 ◼   ► - And nobody explains what it is exactly they're missing.

00:12:15 ◼   ► - Right, that what it is they're missing is,

00:12:18 ◼   ► you explain this.

00:12:22 ◼   ► - They're just missing what the Wall Street analysts

00:12:25 ◼   ► think they were gonna report.

00:12:27 ◼   ► - Right.

00:12:28 ◼   ► - I mean, it's the Wall Street analyst estimates,

00:12:31 ◼   ► and it's like an average of the Wall Street analysts

00:12:33 ◼   ► estimates of what they were gonna report.

00:12:35 ◼   ► - Right, so every quarter, I guess every company does this,

00:12:38 ◼   ► where the company says, here's our results,

00:12:40 ◼   ► and here's what we think we're gonna do

00:12:42 ◼   ► in the coming quarter.

00:12:43 ◼   ► And Apple exceeded its own estimates,

00:12:47 ◼   ► which are, of course, famously low.

00:12:49 ◼   ► I mean, but it's smart that they always pick,

00:12:52 ◼   ► Apple publishes estimates for the coming quarter

00:12:54 ◼   ► that are like, this is what we know we can beat.

00:12:57 ◼   ► - We can hit, right.

00:12:59 ◼   ► And you never know, I mean, something could,

00:13:00 ◼   ► you know, they could get a surprise,

00:13:02 ◼   ► a bad surprise in the middle of the quarter.

00:13:04 ◼   ► - Right.

00:13:05 ◼   ► - I mean, and that's why they do that.

00:13:06 ◼   ► - Right.

00:13:07 ◼   ► And then the analysts will look at Apple's numbers and pick numbers higher than that

00:13:12 ◼   ► and say, "This is what we think they're really going to do."

00:13:15 ◼   ► And for quarters and quarters and quarters, Apple kept beating those estimates.

00:13:19 ◼   ► But they're just guesses.

00:13:20 ◼   ► They're just guesses from these guys.

00:13:22 ◼   ► And some of these guys, we all know, are very, very dumb.

00:13:25 ◼   ► I mean, they say they're on the record.

00:13:28 ◼   ► You can look at my website, your website.

00:13:30 ◼   ► A lot of these guys, for years and years, have a track record of saying some really,

00:13:35 ◼   ► really dumb things about Apple.

00:13:36 ◼   ► These guys are not that smart.

00:13:38 ◼   ► Some of them are.

00:13:39 ◼   ► Some of them are very smart.

00:13:41 ◼   ► But some of them are not that smart.

00:13:42 ◼   ► And they just average them together.

00:13:44 ◼   ► And in Apple's numbers that they released, a little bit under what these guys were saying,

00:13:48 ◼   ► especially on the – I think it was the iPhone sales in particular, even though they sold

00:13:52 ◼   ► 26 million of them.

00:13:55 ◼   ► And bottom line, they still made like the most profit and revenue that they've ever

00:14:00 ◼   ► made in Q3 in the company's history.

00:14:04 ◼   ► They only topped their revenue estimate by a billion dollars.

00:14:07 ◼   ► I think it was the revenue estimate.

00:14:10 ◼   ► It was either the revenue or the profit.

00:14:12 ◼   ► I can't remember now.

00:14:13 ◼   ► Just a billion.

00:14:14 ◼   ► I will say, though, that the stock didn't – it didn't seem like investors actually

00:14:20 ◼   ► panicked or went by the headlines.

00:14:24 ◼   ► I think the stock dropped the next day, but it dropped by less than the S&P 500.

00:14:29 ◼   ► They actually beat the market the next day.

00:14:32 ◼   ► I think you could probably – I think if you wanted to make money on that, you'd

00:14:36 ◼   ► have to – you would have had to do it in after-hours trading.

00:14:39 ◼   ► Because it did seem like after-hours, it took a hit.

00:14:42 ◼   ► I think Horace did you – dryly noted as he often does that the stock went back to

00:14:50 ◼   ► where it was.

00:14:51 ◼   ► The level is not seen since June 2019.

00:14:58 ◼   ► I don't know what Apple has to do with an ad to make people happy now.

00:15:02 ◼   ► At this point, I feel like they could do anything and people are going to say these ads stink.

00:15:08 ◼   ► Yeah.

00:15:09 ◼   ► I guess, I mean, the iconic – I mean, the thing that I thought maybe they could have

00:15:16 ◼   ► done better was I didn't know – it didn't seem to me like picking a genius was necessarily

00:15:19 ◼   ► the right thing to go with from a sort of iconic corporate perspective.

00:15:24 ◼   ► Well, they don't have new – I think part of it too is that they wanted to have some

00:15:28 ◼   ► new ads for the Olympics.

00:15:30 ◼   ► They don't have new products to announce yet.

00:15:36 ◼   ► What did they have that nobody else has?

00:15:40 ◼   ► That's the Apple retail stores.

00:15:42 ◼   ► But I don't even know.

00:15:44 ◼   ► They can't shoot one in an Apple store because there's no concept there.

00:15:49 ◼   ► How do you pitch the Apple stores to people without showing Apple stores or doing just

00:15:55 ◼   ► look how nice our stores look?

00:15:59 ◼   ► I think you need a little goofy story like this.

00:16:02 ◼   ► I'm not sure that the premise is that much sillier or worse than the "I'm a Mac, I'm

00:16:07 ◼   ► a PC" thing that ran for years.

00:16:09 ◼   ► Well, I just thought that as the face of your company, the two previous big ad campaigns

00:16:17 ◼   ► had the Mac itself, and then prior to that it was Mac users like you.

00:16:24 ◼   ► And then now we're – now it's the guy who helps you with your Mac, which I think

00:16:32 ◼   ► it says to potential buyers, "Don't worry about it.

00:16:37 ◼   ► We got this guy.

00:16:39 ◼   ► He can help you out."

00:16:40 ◼   ► Right.

00:16:41 ◼   ► I really – and I just can't – it's just so hard to put yourself in that mindset

00:16:46 ◼   ► of somebody who's never bought an Apple computer but is thinking about it now.

00:16:52 ◼   ► Do you not know anybody?

00:16:56 ◼   ► Is your family and friends circle so…

00:16:59 ◼   ► Yeah, pretty much.

00:17:01 ◼   ► So completely…

00:17:03 ◼   ► Pretty much.

00:17:07 ◼   ► Amy has a cousin who was – her cousins have some college-age girls and one of them is

00:17:16 ◼   ► going off to be a freshman this year and they wanted – I think her older sister has a

00:17:21 ◼   ► Macbook too though.

00:17:22 ◼   ► I'm not sure but I know I know that they used to you know

00:17:25 ◼   ► They used to buy PCs and that she's getting a MacBook Pro to take to college and they wanted to know

00:17:31 ◼   ► Does it come with Wi-Fi?

00:17:34 ◼   ► You know and that was like their only question and and then I you know and I'm not making fun of them

00:17:41 ◼   ► They don't know. Yeah, I mean that was like like a serious question

00:17:44 ◼   ► They had like hey this thing comes with regular Wi-Fi, right and it's like oh, yeah

00:17:47 ◼   ► Definitely, you cannot buy you can't get it without the Wi-Fi. I mean, it's you're all set

00:17:52 ◼   ► And did they need like a base station or something like that?

00:17:55 ◼   ► I guess it could be confusing because Apple brands it under airport.

00:17:58 ◼   ► I mean maybe you think it's something else.

00:18:01 ◼   ► No, I don't think they do that anymore.

00:18:03 ◼   ► I think that like when you go up to the menu in Mountain Lion.

00:18:05 ◼   ► The base stations are, but yeah, probably not the…

00:18:08 ◼   ► Yeah, no, I'd just say, yeah, it says Wi-Fi.

00:18:14 ◼   ► But no, I don't really have anybody in that mindset.

00:18:17 ◼   ► But I guess I, you know, I guess I know people like that.

00:18:19 ◼   ► I guess one of the other dads who was coaching Little League with me this year

00:18:22 ◼   ► Is you know, you know and it's so hard like what do you do what do you know and then trying to explain people?

00:18:28 ◼   ► That is I do

00:18:31 ◼   ► and and you know, I guess he googled me then, you know, cuz any seemed like he

00:18:35 ◼   ► Kind of had an idea of what I did and he was on any kind of gave me that, you know

00:18:40 ◼   ► I'm thinking about getting getting and getting rid of all my crap and just getting some Apple stuff

00:18:43 ◼   ► Like he had like an Android phone and so he did in fact switch to an iPhone during the season

00:18:49 ◼   ► But I think he's going to switch to a Mac, too.

00:18:53 ◼   ► Oh, also my accountant.

00:18:54 ◼   ► My accountant.

00:18:55 ◼   ► Oh, that's right.

00:18:56 ◼   ► That's right.

00:18:56 ◼   ► I've talked about this.

00:18:57 ◼   ► My accountant has three Dell laptops on his desk.

00:19:01 ◼   ► And he hates them all and says that it takes like 90 seconds

00:19:05 ◼   ► after he opens the lid for them to let

00:19:07 ◼   ► him log into Windows and stuff.

00:19:09 ◼   ► He has an iPad now.

00:19:11 ◼   ► And I think he loves it so much that I wouldn't be surprised

00:19:14 ◼   ► if he's got probably three MacBooks by next year.

00:19:18 ◼   ► Karen's parents still use, her dad has a, I think it's HP, has an older HP.

00:19:26 ◼   ► And we left, we gave him an iPad when we were back visiting a few weeks back.

00:19:31 ◼   ► So I'm trying to…

00:19:32 ◼   ► I can't emphasize enough for my accountant how important the wake from sleep thing is.

00:19:37 ◼   ► And I always thought, and it's, you know, I'm sure it's one of those things where

00:19:40 ◼   ► if you buy a brand new Windows laptop, brand new, take it home, that it wakes from sleep

00:19:44 ◼   ► pretty fast and falls asleep pretty fast or whatever.

00:19:47 ◼   ► But it's just one of those things where I get the impression from him that Windows

00:19:51 ◼   ► is still Windows in that three or four months after you own the thing.

00:19:54 ◼   ► It doesn't wake up so fast.

00:19:56 ◼   ► I get the same impression from my father-in-law, too.

00:20:00 ◼   ► Just over time, it just starts degrading.

00:20:03 ◼   ► Right.

00:20:04 ◼   ► It's like Windows has always sort of been like that.

00:20:07 ◼   ► It's like fruit.

00:20:08 ◼   ► And I think that used to happen with my Mac, too, because I used to be much more loose

00:20:14 ◼   ► about what I would install.

00:20:18 ◼   ► And I think I'm more careful now about making sure that I don't get a whole bunch of startup

00:20:22 ◼   ► items.

00:20:23 ◼   ► Right.

00:20:24 ◼   ► Yeah.

00:20:25 ◼   ► And it seems every time I buy a printer, of course, the printer somehow end up with some

00:20:31 ◼   ► startup item for the printer, which just drives me nuts.

00:20:35 ◼   ► Best thing they ever – one of the best things that they ever did was the way they've changed

00:20:38 ◼   ► printing with iOS, where you're just – you, the printer maker, are not allowed to install

00:20:43 ◼   ► anything on this device. You've just, here's the protocol we support. If you want to be

00:20:47 ◼   ► able to, if you want people to be able to print from their iPads to your printer, it's

00:20:51 ◼   ► all on your side.

00:20:52 ◼   ► Yeah.

00:20:53 ◼   ► You know, support this.

00:20:54 ◼   ► And that was a big, that was a big complaint when the iPad came out. People said, oh, it

00:20:57 ◼   ► can't print. I was like, man, if Apple could kill printing, if Apple could just shoot printing

00:21:01 ◼   ► in the back of the head, that would be the best thing it could ever do.

00:21:04 ◼   ► Well, and the problem isn't, it's not printing per se, it's that you've always had to install

00:21:09 ◼   ► the jankiest ass software to get a new printer.

00:21:12 ◼   ► It's always a miserable experience.

00:21:13 ◼   ► Right.

00:21:16 ◼   ► I remember too, in the old days of installing Mac OS X,

00:21:20 ◼   ► when it's-- I don't even know, maybe the options are still

00:21:24 ◼   ► there, but it seems like now with the line in Mountain Lion,

00:21:26 ◼   ► you just download it from the App Store, you click a button,

00:21:30 ◼   ► give it your password, you walk away for an hour,

00:21:32 ◼   ► and you're upgraded.

00:21:33 ◼   ► And you don't make any choices.

00:21:35 ◼   ► There's nothing.

00:21:36 ◼   ► There's like a button.

00:21:37 ◼   ► There's just one button install.

00:21:39 ◼   ► But it used to be that you'd go through and check

00:21:41 ◼   ► some stuff you know you'd be like do you want these extra languages and it's like

00:21:46 ◼   ► no you know I mean I don't need you know mainland China I don't need that stuff

00:21:51 ◼   ► so I'll save some megabytes there and it used to be that it would show you how

00:21:55 ◼   ► big the printer drivers were and it was like it was like a gigabyte it was like

00:21:59 ◼   ► yeah you'd be like HP printer drivers and it would be like 800 megabytes yeah

00:22:03 ◼   ► and in printer drivers and it's like well I you know I don't have a Canon

00:22:08 ◼   ► printer but maybe someday I'm gonna have this MacBook in a room and there's gonna

00:22:11 ◼   ► to be one. Maybe I guess I should install it. I don't know. But they were huge.

00:22:14 ◼   ► >> Yeah. >> Absolutely huge.

00:22:16 ◼   ► >> And now you, yeah, that's a good point. I didn't even look at that stuff when I upgraded

00:22:22 ◼   ► to Mac. >> No, I don't even think they like it anymore.

00:22:26 ◼   ► >> Yeah, maybe that's true. >> So.

00:22:29 ◼   ► >> Back to it. >> Moving on. We got, we got, you know what?

00:22:32 ◼   ► I should do a sponsor ad. I should do, let's talk about a sponsor. Let's take a break.

00:22:36 ◼   ► >> Okay. >> I want to tell you about this. It's a new

00:22:39 ◼   ► app, social sharing network too. It's called Flixel, F-L-I-X-E-L. Did you take a look at

00:22:47 ◼   ► this app yet?

00:22:48 ◼   ► I did. This looks nice.

00:22:51 ◼   ► It's a...

00:22:52 ◼   ► I love the picture of the dog.

00:22:54 ◼   ► I do like the dog on their website. You go to Flixel.com, you can see the dog that he's

00:23:00 ◼   ► talking about. Flixel lets you take, they call them cinemagraphs. Now, they didn't invent

00:23:04 ◼   ► They admit it's that it's New York fashion photographers Kevin Berg and Jamie Beck who invented these things cinemagraphs

00:23:11 ◼   ► They're sort of like a cross between a photograph and an animated gif, you know, and the idea is I

00:23:17 ◼   ► Don't know how to pitch it without saying Instagram, but it's like, you know, it's like an Instagram type thing

00:23:22 ◼   ► except there's motion involved and instead of really shooting a movie the ideal is

00:23:27 ◼   ► That it's mostly a still photograph but a little bit of motion, you know, maybe it's a waving tree in the background

00:23:33 ◼   ► One of the examples they have is a very funny picture of a dog where the dog is sort of panting and it's looped animation

00:23:40 ◼   ► So it just seems like this dog is just sitting there panting that poor dog needs a drink of water needs a drink of water

00:23:46 ◼   ► And he's never gonna get it

00:23:48 ◼   ► You take two little two-second scenes

00:23:50 ◼   ► And then you paint with your finger the part of it that you want to animate and the other part will stay completely

00:23:56 ◼   ► Static so you get this you can get this real neat effect where?

00:24:01 ◼   ► The whole thing looks completely static except this little bit of motion in the corner

00:24:05 ◼   ► It's kind of a real trick. I've been playing with it, and it's kind of tricky to get a good two second thing

00:24:10 ◼   ► It's a challenge. I really like it

00:24:12 ◼   ► It's got the stuff the filters so you can make it all look old-timey or black and white stuff like that

00:24:17 ◼   ► It's a lot of fun

00:24:19 ◼   ► And I think if you have me because I've done this with my dog I have a cut I mean I'm my tumbler

00:24:26 ◼   ► I've just I've got a made a few animated

00:24:29 ◼   ► Jifs of the dog and if you have a pet and and maybe a kid, but I think it's a it's gonna be fun

00:24:37 ◼   ► You know the other thing that reminds me of our and I don't even know if they have a name for them

00:24:41 ◼   ► But in the Harry Potter and the newspapers the way the photographs in the newspaper have a bit of animation to them

00:24:46 ◼   ► You know that it's not just a static image. It's that sort of thing

00:24:50 ◼   ► And it is kind of mess when they say it's memory mesmerizing it kind of is if you get a good one

00:24:55 ◼   ► It's really really fun

00:24:57 ◼   ► It's a free app free app on the App Store for the iPhone

00:25:00 ◼   ► Go to flicks old calm and you can find out more. They got a link to the App Store

00:25:06 ◼   ► But it's free. So I can't even imagine why everybody listening wouldn't give it a shot. It's definitely a lot of fun to play with

00:25:12 ◼   ► And then one more thing

00:25:15 ◼   ► Just to tie this in in a broader story and and keep all of these sponsors of the talk show

00:25:21 ◼   ► It's one big happy family

00:25:23 ◼   ► It works better when you hold the camera completely still.

00:25:27 ◼   ► So, a perfect use for the glyph, the little tripod dingus that sponsored the show last episode.

00:25:37 ◼   ► So if you got the glyph, which you should have done because they sponsored the show last week,

00:25:41 ◼   ► Flixel, it works perfectly with the glyph to help keep your camera perfectly still when you set up these little animations.

00:25:47 ◼   ► So go check them out at Flixel.com.

00:25:50 ◼   ► Well, people are really supposed to be buying everything.

00:25:52 ◼   ► No, absolutely.

00:25:53 ◼   ► Yeah.

00:25:54 ◼   ► Yeah, just buy.

00:25:55 ◼   ► I mean, you want to collect the whole set.

00:25:57 ◼   ► You do.

00:25:58 ◼   ► You don't want to be left behind.

00:25:59 ◼   ► You don't want to be the guy who missed the one thing.

00:26:01 ◼   ► And it's easier.

00:26:02 ◼   ► It is so much easier when the app is free.

00:26:05 ◼   ► Yeah.

00:26:06 ◼   ► Well, yeah.

00:26:07 ◼   ► Because you don't even have to pay tax on that.

00:26:11 ◼   ► At least not in Pennsylvania.

00:26:12 ◼   ► I'm not sure about that.

00:26:13 ◼   ► Do you have state sales tax?

00:26:14 ◼   ► Oh, yeah.

00:26:15 ◼   ► We got a, I think it's 6.5%, which sucks.

00:26:17 ◼   ► I mean, just...

00:26:19 ◼   ► Ours is eight or something, between eight and nine or something like that.

00:26:23 ◼   ► I just feel bad for the kids because I remember when I was in grade school and we had to compute

00:26:26 ◼   ► the sales tax.

00:26:27 ◼   ► When I was a kid it was six percent, which is, the math just isn't that good on that.

00:26:32 ◼   ► Why not five percent would be a lot easier.

00:26:34 ◼   ► But six and a half percent, that's like a lot of carrying numbers.

00:26:38 ◼   ► It just makes me feel bad for the kids who got to compute that.

00:26:43 ◼   ► And then the other thing with six and a half percent, you end up with, you got like little

00:26:47 ◼   ► decimals of a penny.

00:26:48 ◼   ► Yeah, half a penny, hey penny.

00:26:50 ◼   ► When's the last time you saw a hey penny?

00:26:52 ◼   ► - Yeah.

00:26:53 ◼   ► - Don't even get me started on a penny.

00:26:54 ◼   ► - It's hard, yeah, it's hard to carry that stuff around.

00:26:57 ◼   ► - What do we got?

00:26:59 ◼   ► We got Apple v Samsung going to court.

00:27:02 ◼   ► - Are you wearing your suit?

00:27:03 ◼   ► - I am wearing my suit

00:27:04 ◼   ► 'cause we're doing legal analysis here.

00:27:06 ◼   ► - Right.

00:27:07 ◼   ► - And by far and away, it seems,

00:27:10 ◼   ► a lot of this is, the basic story

00:27:13 ◼   ► is exactly what you think Apple's case is,

00:27:15 ◼   ► hey, these guys ripped us off.

00:27:17 ◼   ► And Samsung's case is there's nothing to rip off.

00:27:21 ◼   ► It's just a black rectangle.

00:27:23 ◼   ► And other people had touch screens,

00:27:26 ◼   ► so how could we rip them off?

00:27:28 ◼   ► But I get the impression, reading the coverage so far,

00:27:33 ◼   ► and we're recording on Thursday, August 2,

00:27:36 ◼   ► that they went to court, I think,

00:27:37 ◼   ► starting on Monday, a couple days ago.

00:27:39 ◼   ► I get the feeling, though, that Samsung

00:27:43 ◼   ► doesn't think this is going very well for them.

00:27:47 ◼   ► I can't tell if it's that necessarily or if they're just, you know, laying the ground

00:27:52 ◼   ► where it's so hard to tell with this stuff, but because there's so many, it's such a 12

00:27:56 ◼   ► dimensional chess that they are just laying the groundwork for an appeal in case they

00:28:01 ◼   ► need to make an appeal.

00:28:03 ◼   ► Right.

00:28:04 ◼   ► That, but that it makes it seem though that it's, that they're already thinking they're

00:28:08 ◼   ► going to need to appeal this.

00:28:09 ◼   ► And so they're, cause they, and the, the, the unusual story is that they really seem

00:28:14 ◼   ► to have deliberately angered the judge.

00:28:17 ◼   ► Which doesn't seem like a good idea.

00:28:19 ◼   ► No, it really, you know.

00:28:21 ◼   ► If you're losing the ballgame already, you might as well just go out there and kick dirt

00:28:25 ◼   ► on the umpire and get thrown out because you're losing already.

00:28:27 ◼   ► But you don't want to do, before the game starts, to start complaining to the ump and

00:28:33 ◼   ► be like, you know, in general you're a pretty crummy umpire.

00:28:37 ◼   ► Before the game starts, you know what I mean?

00:28:39 ◼   ► It just doesn't seem like you're going to get a lot of the – it's going to help

00:28:43 ◼   ► your case.

00:28:46 ◼   ► But they wanted to admit some evidence at the last minute.

00:28:50 ◼   ► And Apple's objection to this, which I think is right – it seems to me – I mean, you

00:28:55 ◼   ► know what?

00:28:56 ◼   ► I'm not really a lawyer.

00:28:57 ◼   ► I just play one here on a podcast.

00:28:59 ◼   ► But the idea was that it was after the deadline, that there's a deadline for – I don't

00:29:02 ◼   ► know what they call that.

00:29:03 ◼   ► Is that Discovery, whatever the hell they call it?

00:29:05 ◼   ► But there's a deadline where they say, "Look, whatever you want to use as evidence in the

00:29:08 ◼   ► case, you have to submit by this date, so that the other side can take a look at it and prepare a

00:29:13 ◼   ► response or an objection, etc, which seems fair. You want you know, you can't just pull stuff out

00:29:20 ◼   ► of your pocket at the you know, on the stand and surprise the other side, everybody gets a chance

00:29:24 ◼   ► to prepare and see the other guy's evidence before the case starts in Samsung like a day or two

00:29:29 ◼   ► before the trial started said, Hey, we want to add this stuff. And Apple is like, well, that's past

00:29:34 ◼   ► the date. And doesn't really seem like good evidence anyway, right? It's this F 700 phone

00:29:42 ◼   ► that they made in 2006. That wasn't even a smartphone. And it had a QWERTY pullout slider,

00:29:48 ◼   ► it was like twice as thick as an iPhone. But if you look at it top down, you know, it kind of

00:29:55 ◼   ► looks like a touchscreen smartphone. It's black when you know, if you don't turn it on and look

00:30:01 ◼   ► look at it straight down and squint your eyes and take your glasses off, it kind of maybe

00:30:07 ◼   ► looks a little sort of like a modern smartphone which all sort of look like iPhones.

00:30:13 ◼   ► But wasn't this the one that didn't come out until, wasn't announced until after?

00:30:18 ◼   ► No, it didn't come out until after, sometime in 2007 after the iPhone had been announced.

00:30:23 ◼   ► But it really, you know, and I think, you know, I think, you know, I think, you know,

00:30:24 ◼   ► I think, you know, I think, you know, I think, you know, I think, you know, I think, you

00:30:25 ◼   ► know, I think, you know, I think, you know, I think, you know, I think, you know, I think,

00:30:26 ◼   ► you know, I think, you know, I think, you know, I think, you know, I think, you know, I think,

00:30:27 ◼   ► this week from a year ago because Samsung had already been talking up this phone because

00:30:33 ◼   ► it predated the iPhone at least internally, but that it was really nothing. Once you really

00:30:37 ◼   ► looked at the phone, it was nothing like an iPhone or even like a modern Samsung smartphone.

00:30:41 ◼   ► It wasn't even a smartphone. There were no apps. And it didn't you know, the screen that

00:30:48 ◼   ► they show, which sort of looks like an array of icons in a grid, which you think, well,

00:30:53 ◼   ► that's sort of like an iPhone that wasn't even the home screen. That was just like the

00:30:56 ◼   ► settings app. The home screen was more like a menu. Yeah, well, yeah, like, you know,

00:31:02 ◼   ► like the weird, like a desktop, like thing like Windows Phone used to have a Yeah, I

00:31:07 ◼   ► think it was a I might even been a Windows Phone device. I don't know. But it would look,

00:31:11 ◼   ► you know, it was nothing like an iPhone. And what it was the other thing they wanted to

00:31:14 ◼   ► get submitted, they wanted to get this goofy story about Apple copying Sony. Not because

00:31:21 ◼   ► they had an actual Sony device or phone that looked anything at all like an iPhone from

00:31:26 ◼   ► before the iPhone. But because because of a business week story that interviewed two

00:31:32 ◼   ► designers from Sony about a new Walkman in 2006 or so. And, and their question was, how

00:31:40 ◼   ► much was this thing inspired by the iPod? And the Sony guys said something about rounded

00:31:46 ◼   ► corner, we like rounded corners, and as few buttons as possible. That's all they said

00:31:51 ◼   ► That was their comment and then internally at Apple somebody said well what you know let's let's just as an exercise

00:31:56 ◼   ► What would a Sony device that adhered to those?

00:31:59 ◼   ► broad descriptions look like

00:32:01 ◼   ► And an Apple in-house made their own sort of what would a Sony device like this look like

00:32:07 ◼   ► Just based on the Sony aesthetic right based on the Sony aesthetic, and you know it looks like an iPhone 4

00:32:14 ◼   ► And there's a couple of buttons there were a couple of buttons down at the bottom

00:32:20 ◼   ► It's like switches almost, and they look just like the original buttons on the very first Walkman.

00:32:26 ◼   ► Right. Yeah, definitely. Yeah, I think it was like homage to the 1979 Walkman.

00:32:32 ◼   ► It doesn't really seem to help Samsung's case at all, really, other than this broad description

00:32:38 ◼   ► of what, round corners and few buttons. Very strange. But anyway, the thing that really gets

00:32:47 ◼   ► crazy though is that the judge said no you cannot admit any of this and so at

00:32:50 ◼   ► the end of the day like day one of the trial Samsung PR took all these slides

00:32:54 ◼   ► that they weren't allowed to put in in front of the jury released them to the

00:32:59 ◼   ► press and then a statement said that that they hope the jury gets to see them

00:33:05 ◼   ► through the press and what they said they said that it would be unfair if the

00:33:11 ◼   ► jury did not get to see yeah yeah so there's a little there's a little bit

00:33:15 ◼   ► hedging in there. But the implication really clearly seemed to be that we hope the jury sees,

00:33:20 ◼   ► you know, we weren't allowed to show it to you in court, but we really hope the jury sees this when

00:33:24 ◼   ► they go home and read TechCrunch. It is a Silicon Valley jury. Yeah, yeah, I saw that. I saw that

00:33:32 ◼   ► in the jury selection that there were a whole bunch of... That was, yeah, that was pretty funny.

00:33:38 ◼   ► I mean, they had Apple, they had Apple people and Google people, of course, in the jury pool.

00:33:43 ◼   ► >> Right. I also saw that they were asking them, prospective jurors, are they familiar with patents?

00:33:50 ◼   ► Do they know anything? And there was one guy who has like, he has like 150 patents to his name.

00:33:54 ◼   ► Because he works, I don't know where he works, maybe like HP or something like that. But he's,

00:33:59 ◼   ► his name is on like 100 patents. I wonder if they picked him. I doubt it. Like most of the time,

00:34:05 ◼   ► they usually try to pick people who don't know. But maybe in Silicon Valley, there's no way around

00:34:09 ◼   ► it. It might be hard. Yeah. But anyway, the judge did not seem happy with that on Samsung's part.

00:34:20 ◼   ► Well, I think it's odd that they brought that up after Discovery.

00:34:24 ◼   ► Yeah. It seems like they, it sounds like they already knew about it beforehand,

00:34:29 ◼   ► because they were talking about it last year. And maybe this is another

00:34:37 ◼   ► tactic to try and cast doubt on the proceedings?

00:34:42 ◼   ► I guess.

00:34:43 ◼   ► To sort of say, "Okay, we're going to bring this up late.

00:34:46 ◼   ► We'll try and get it in.

00:34:47 ◼   ► They won't let us get it in, and then we'll throw our arms up and say the whole thing's

00:34:49 ◼   ► a sham."

00:34:50 ◼   ► Right.

00:34:51 ◼   ► And I've already gotten some email from people who are – and God bless them.

00:34:56 ◼   ► I feel like I'm doing something good that they can at least stand to read my site.

00:34:59 ◼   ► But people who are on the other side of things and really are sort of hoping that Apple loses

00:35:02 ◼   ► this case, people who are, you know, think it has no merits, people who don't really

00:35:06 ◼   ► like Apple.

00:35:10 ◼   ► And the one guy has said that this is, you know, he's convinced, you know, it's just

00:35:14 ◼   ► like a statement of fact that the judge has had it in the bag for Apple all along, which

00:35:19 ◼   ► I really don't think has been the case.

00:35:21 ◼   ► She's actually, you know, it seems like she's kind of unhappy with both sides that they

00:35:24 ◼   ► weren't able to settle.

00:35:25 ◼   ► Right.

00:35:26 ◼   ► You know, it seems like she's pretty upset that this has even gone to trial, that this

00:35:29 ◼   ► This should have been settled before, you know, they should have been able to hash out

00:35:32 ◼   ► a check that Samsung could write to Apple.

00:35:35 ◼   ► That seems to be her biggest beef.

00:35:36 ◼   ► Yeah.

00:35:37 ◼   ► I mean, she's in, so now they're in the middle of this and she's, she wants it.

00:35:41 ◼   ► She wanted it.

00:35:42 ◼   ► She wanted it not to not get to this point.

00:35:44 ◼   ► What did I read?

00:35:45 ◼   ► I just read to this one thing.

00:35:46 ◼   ► I, this is where I just don't get it is that I read that Apple, what Apple wants is they

00:35:50 ◼   ► want like $2.8 billion from Samsung, which is, you know, that's a lot of money.

00:35:55 ◼   ► Even for Apple, it's a lot of money to, you know, you don't, you don't.

00:35:59 ◼   ► just leave two point eight billion dollars in the couch cushions

00:36:03 ◼   ► it's not that much money

00:36:05 ◼   ► right they've got like a hundred and

00:36:07 ◼   ► eleven million billion dollars in the bank

00:36:09 ◼   ► they made eight point eight billion in profit profit last quarter

00:36:13 ◼   ► i mean an extra two point eight billion i mean that's nice i mean if if let's

00:36:17 ◼   ► just say that that day it works out exactly how apple says it

00:36:21 ◼   ► they wanted to that

00:36:22 ◼   ► the jury rules in apples favor

00:36:24 ◼   ► they say give them exactly what apple wants two point eight billion dollars

00:36:27 ◼   ► Well, that's nice, but is it worth everything they're going through?

00:36:31 ◼   ► I'm not sure.

00:36:33 ◼   ► I guess so.

00:36:35 ◼   ► You know, how much time-- I mean, what are their lawyers doing anyway, right?

00:36:37 ◼   ► Their lawyers are lawyering every day anyway.

00:36:41 ◼   ► They might as well be lawyering for $2.8 billion in damages.

00:36:45 ◼   ► And is it more the point of what it's-- less what it's worth to Apple

00:36:49 ◼   ► and what it's worth to Samsung?

00:36:50 ◼   ► Because as Microsoft is doing with Android

00:36:55 ◼   ► by trying to sort of kill it by a thousand nicks.

00:36:59 ◼   ► Just basically charge it, make it cost enough

00:37:02 ◼   ► to produce an Android phone where it's no better

00:37:05 ◼   ► than producing a Windows phone.

00:37:08 ◼   ► - Right, and maybe it's also about

00:37:10 ◼   ► steering Samsung's future decisions,

00:37:13 ◼   ► how closely they're gonna try to copy Apple stuff

00:37:16 ◼   ► going forward.

00:37:18 ◼   ► And some of the stuff that Apple presented,

00:37:19 ◼   ► I mean, again, I tend to see stuff,

00:37:23 ◼   ► I mean, I think Apple's got a pretty good case.

00:37:25 ◼   ► But I don't know.

00:37:27 ◼   ► I think that some of the stuff that they've--

00:37:29 ◼   ► in Apple's evidence that's going in seems really pretty damning.

00:37:33 ◼   ► My favorite is that it's from a Samsung internal investigation

00:37:40 ◼   ► into why there were so many returns of Galaxy tabs

00:37:43 ◼   ► at Best Buys.

00:37:45 ◼   ► So they went to the Best Buy people and were like,

00:37:47 ◼   ► well, what are the reasons people are returning it?

00:37:49 ◼   ► And the most frequently cited reason

00:37:51 ◼   ► for why people were returning a Galaxy Tab.

00:37:55 ◼   ► John?

00:37:56 ◼   ► They thought it was an iPad. They thought it was an iPad.

00:38:01 ◼   ► Which really seems like it's exactly

00:38:04 ◼   ► Apple's argument all along.

00:38:06 ◼   ► It really does.

00:38:07 ◼   ► That is pretty bad. Samsung's own investigation into this. It wasn't like Apple went

00:38:12 ◼   ► there and

00:38:13 ◼   ► you know, you could accuse Apple of hiring pollsters who go into a Best Buy

00:38:17 ◼   ► and cherry pick people who might be confused. I mean, these are

00:38:21 ◼   ► Samsung's own investigation into why people were returning them.

00:38:26 ◼   ► The other thing that I thought was real damning was the emails from Google to them saying,

00:38:30 ◼   ► "Hey, these things look too much like iPads.

00:38:34 ◼   ► You got to change this up," and they didn't change any of it.

00:38:40 ◼   ► You saw that HP tablet, which the back of it looked exactly like an iPad.

00:38:48 ◼   ► They're not really pursuing-- I mean,

00:38:50 ◼   ► I guess they're pursuing some other-- like HTC

00:38:53 ◼   ► and some other manufacturers and Motorola.

00:38:57 ◼   ► Yeah, the HP one that HP teased in an Olympic commercial.

00:39:01 ◼   ► It's like an unannounced product,

00:39:02 ◼   ► but it looks a lot like an iPad where

00:39:04 ◼   ► it's an aluminum device with rounded edges

00:39:07 ◼   ► and then a black plastic strip at the top, presumably,

00:39:10 ◼   ► where the antennas are.

00:39:12 ◼   ► Yeah, which I'm sure is just the natural evolution

00:39:16 ◼   ► of the devices, right?

00:39:18 ◼   ► All devices would have normally ended up there.

00:39:21 ◼   ► It's like something from Star Trek, the next generation, where evolution on a planet always

00:39:27 ◼   ► ends up in a humanoid, a hominid form, and they just have different bumpy heads.

00:39:34 ◼   ► Right, exactly.

00:39:36 ◼   ► Or ears.

00:39:39 ◼   ► These guys have green ears.

00:39:41 ◼   ► Yeah, look, they're completely different.

00:39:44 ◼   ► It's not just an actor.

00:39:46 ◼   ► It's not just that we needed to address an actor.

00:39:49 ◼   ► The original Klingons didn't even have the bumpy heads.

00:39:51 ◼   ► The original Klingons-

00:39:52 ◼   ► No, they just had goatees.

00:39:53 ◼   ► They just had goatees.

00:39:56 ◼   ► And then what they do, they explain that away by saying that they were like-

00:40:02 ◼   ► The Klingons didn't want the Federation to know what they really looked like.

00:40:06 ◼   ► No, it was a disease and the only way- I'm pretty sure this is true.

00:40:10 ◼   ► It was a disease and the only way to cure the Klingon population was for a time they

00:40:15 ◼   ► had to inject them with human DNA.

00:40:19 ◼   ► And so that's why they looked human.

00:40:22 ◼   ► I think that's the case.

00:40:25 ◼   ► I'm sure somebody in your audience will correct me if I'm wrong.

00:40:28 ◼   ► Yeah, they had goatees.

00:40:30 ◼   ► That was great.

00:40:35 ◼   ► of hundreds of billions of dollars. Andrew Ross Sorkin had a blog post on the New York

00:40:41 ◼   ► Times Deal Book blog with his suggested buying list for Apple. Who should Apple acquire?

00:40:49 ◼   ► And I think the bottom line is it shows just how – honestly, I think it's just how

00:40:53 ◼   ► hard it is to spell 100 to spend that type of money. His ideas were nuanced than Dragon,

00:40:59 ◼   ► naturally speaking people, which makes a lot of sense to me. I'm actually sort of surprised

00:41:04 ◼   ► is that Apple hasn't bought them already.

00:41:05 ◼   ► And I'll get back to that in a second.

00:41:08 ◼   ► But that's the only one that makes sense to me.

00:41:10 ◼   ► - Yeah.

00:41:11 ◼   ► - And I think their market cap is around six billion.

00:41:13 ◼   ► So figure with a premium,

00:41:14 ◼   ► that'd probably cost Apple maybe like $8 billion

00:41:17 ◼   ► maybe to buy them out.

00:41:18 ◼   ► Twitter, I mean that's not gonna happen.

00:41:23 ◼   ► Path, I mean why?

00:41:24 ◼   ► - Why?

00:41:25 ◼   ► - Yeah, why?

00:41:26 ◼   ► RIM.

00:41:28 ◼   ► And now you're in the silly zone already, right?

00:41:30 ◼   ► And Andrew Ross Sorkin is a good writer.

00:41:32 ◼   ► I think it was a good blog post.

00:41:34 ◼   ► It's not a bad idea for a post, like who could Apple buy?

00:41:36 ◼   ► But I think once, when number four is RIM.

00:41:39 ◼   ► - Yeah.

00:41:41 ◼   ► I guess it's, I mean you really, you have to know

00:41:44 ◼   ► what other companies are out,

00:41:45 ◼   ► what other smaller companies are out there.

00:41:48 ◼   ► I think there's an inclination to write

00:41:51 ◼   ► about Apple buying somebody big.

00:41:53 ◼   ► - Right.

00:41:54 ◼   ► - Because that sounds sexier.

00:41:56 ◼   ► And it just doesn't seem like they're gonna do that.

00:41:59 ◼   ► - Right.

00:42:01 ◼   ► Their MO is more just going out and buying smaller companies that have a strategic asset

00:42:08 ◼   ► that they need.

00:42:09 ◼   ► Yeah, they buy technology.

00:42:11 ◼   ► I can't remember the last time they bought a product.

00:42:14 ◼   ► Yeah.

00:42:15 ◼   ► I'm drawing a complete blank on that.

00:42:17 ◼   ► But they bought a bunch of mapping companies.

00:42:20 ◼   ► Next.

00:42:21 ◼   ► Famously, the one company had these fancy pants 3D maps, which now they're exactly like

00:42:26 ◼   ► the 3D maps we have in iOS 6.

00:42:28 ◼   ► So they bought technology.

00:42:32 ◼   ► You know, they bought the system on a chip guys a couple years ago.

00:42:37 ◼   ► Remember that?

00:42:38 ◼   ► It was like a CPU company.

00:42:42 ◼   ► You know, a year or two before they started making their own system on the chips for iOS

00:42:46 ◼   ► devices, stuff like that.

00:42:47 ◼   ► They buy technology.

00:42:48 ◼   ► I can't see them buying a product.

00:42:50 ◼   ► You could argue, though, that Nuance is more of a technology than a product.

00:42:55 ◼   ► I mean, I don't know what they make from Dragon.

00:42:57 ◼   ► I mean, they have a $6 billion market cap, so I'm sure they have revenue and profit,

00:43:02 ◼   ► but they'd be buying it just for the speech recognition.

00:43:08 ◼   ► So I guess the reason I was a little surprised they didn't buy them at first is that they

00:43:12 ◼   ► seem like they've completely bet all of Siri on Nuance's speech recognition, presumably

00:43:22 ◼   ► because it was the best they could get.

00:43:25 ◼   ► And I think it's very good, but it just seems unusual to me that they would put a whole

00:43:29 ◼   ► feature on top of a technology that they don't own.

00:43:34 ◼   ► Yeah.

00:43:36 ◼   ► And what about – I forget what you said about Square.

00:43:40 ◼   ► Well, I just don't see why they wouldn't build it themselves.

00:43:42 ◼   ► Build it themselves.

00:43:43 ◼   ► That's what I would think, too.

00:43:44 ◼   ► Right?

00:43:45 ◼   ► Like, is there anything – what would they be getting from Square that would put them

00:43:47 ◼   ► ahead of just doing it themselves?

00:43:49 ◼   ► I mean, presumably with Nuance, with the speech recognition, the reason they're not doing

00:43:54 ◼   ► at themselves is it's a really, really hard problem that Nuance has already solved really

00:43:59 ◼   ► well and that they couldn't, you know, they don't have an in-house means of doing what

00:44:06 ◼   ► Nuance does better than Nuance, so license it.

00:44:09 ◼   ► Whereas I don't think there's anything Square does that Apple couldn't just do on its own.

00:44:14 ◼   ► But on the other hand, I wouldn't be surprised if you found out if the news came out next

00:44:17 ◼   ► month that Apple bought Square, it wouldn't shock me at all.

00:44:20 ◼   ► I mean, because they're a very design-oriented company.

00:44:25 ◼   ► Yeah.

00:44:26 ◼   ► I mean, the goofy little dingus that you put in the earphone thing, that's not going to

00:44:32 ◼   ► fly at Apple.

00:44:34 ◼   ► But in terms of whatever partnerships they've already set up at retailers around the country,

00:44:38 ◼   ► that might help.

00:44:39 ◼   ► And then the last one, his last suggestion was Sprint, which to me is just like – now

00:44:44 ◼   ► you're just making jokes.

00:44:45 ◼   ► Right.

00:44:46 ◼   ► You're just making things up.

00:44:47 ◼   ► Right.

00:44:48 ◼   ► You're just making things up.

00:44:49 ◼   ► I mean, the whole story of the iPhone is that it's selling more and more as it expands

00:44:58 ◼   ► to more and more carriers.

00:45:00 ◼   ► The idea is that they're expanding to more carriers.

00:45:02 ◼   ► If Apple bought Sprint, what do you think Verizon and AT&T would do?

00:45:04 ◼   ► They would immediately stop – I mean, I think they would just stop selling the iPhone.

00:45:07 ◼   ► Yeah.

00:45:08 ◼   ► I mean, and the point is to make – is to try and make the carriers more relevant, too.

00:45:12 ◼   ► Right.

00:45:13 ◼   ► Instead of going to the carrier business.

00:45:15 ◼   ► Right.

00:45:16 ◼   ► I think presumably long term, I mean, let's say 20 years from now, I think everybody kind

00:45:21 ◼   ► of hopes that we've got some kind of wireless networking that doesn't involve these carriers.

00:45:25 ◼   ► We'll move on to something, a big new thing.

00:45:30 ◼   ► I would rather, I think if Apple's going to spend $10 billion on wireless networking,

00:45:34 ◼   ► it would make a lot more sense to put it into some kind of next generation technology with

00:45:40 ◼   ► long range and stuff like that and not by buying a phone company.

00:45:46 ◼   ► In which case they'd buy some small company that was starting in that field.

00:45:50 ◼   ► Right. One thing he didn't suggest, and I'm kind of surprised,

00:45:54 ◼   ► because it's always what comes up, and in fact a lot of technology companies, they do this.

00:45:59 ◼   ► Microsoft has done this. Google really hasn't.

00:46:04 ◼   ► But Yahoo certainly has, is buying media companies.

00:46:09 ◼   ► Right? Like I'm surprised that he didn't suggest Disney as a target.

00:46:14 ◼   ► target. No, I mean don't you, I'm not even joking. I'm not saying Apple should buy Disney,

00:46:20 ◼   ► but I'm just saying if you're going to just say look, if you're going to piss, you know,

00:46:24 ◼   ► 10, 20 billion dollars away on an acquisition, why not Disney? Right? I mean, even if you

00:46:32 ◼   ► would just ignore the fact that Steve Jobs' family is the single largest shareholder and

00:46:37 ◼   ► that they've, you know, got an existing relationship, whatever, it just seems like that's what big

00:46:41 ◼   ► tech companies do when they have money burning a hole in their pocket? Buy a movie studio.

00:46:46 ◼   ► I don't think that's a good idea. I mean, no, it's a terrible idea.

00:46:49 ◼   ► So I'm glad he didn't have it on there.

00:46:54 ◼   ► Kodak. I wonder why he didn't say buy Kodak.

00:46:59 ◼   ► Kodak, yeah, for the patents.

00:47:01 ◼   ► Yeah. I think Kodak is one of those ones that they might end up buying,

00:47:04 ◼   ► but it's going to be after, you know. It's just a shell.

00:47:07 ◼   ► Yeah, it's just a bunch of patents. It's just a bunch of pieces of paper.

00:47:11 ◼   ► That's so sad.

00:47:13 ◼   ► The thing about Kodak, you know this? I might be making this up. I'm not Wikipedia-ing this. I'm doing this from memory.

00:47:20 ◼   ► Is, uh, because the guy who founded the company was something, something Eastman, right?

00:47:25 ◼   ► Yeah.

00:47:26 ◼   ► Uh, you know where the name Kodak came from?

00:47:29 ◼   ► Oh, I think I used to, I think I used to know this.

00:47:33 ◼   ► The way I remember it is that he just thought it sounded cool.

00:47:36 ◼   ► Oh, really?

00:47:37 ◼   ► Yeah, but maybe I'm wrong and maybe I should I should Wikipedia this I

00:47:41 ◼   ► Like the sound of that though

00:47:45 ◼   ► It is a cool name totally make up. Yeah. Yeah, it's a cool name and just there we go. You're checking John Eastman

00:47:51 ◼   ► Hold on. Let's see what Wikipedia says and you know, Wikipedia is you know, if it says it in Wikipedia, it's true

00:47:58 ◼   ► The letter K was a favorite of Eastman's he is quoted as saying it seems a strong incisive sort of letter

00:48:07 ◼   ► He and his mother devised the name Kodak with an anagram set.

00:48:12 ◼   ► Eastman said that there were three principal concepts he used in creating the name.

00:48:15 ◼   ► It should be short, one cannot mispronounce it, and it could not resemble anything or

00:48:21 ◼   ► be associated with anything but Kodak.

00:48:23 ◼   ► It's a great name.

00:48:25 ◼   ► It really is.

00:48:26 ◼   ► Yeah.

00:48:27 ◼   ► Yeah.

00:48:28 ◼   ► I think it's odd having a favorite letter, but odd for an adult to have a favorite letter.

00:48:32 ◼   ► I don't have a lot more on the agenda.

00:48:35 ◼   ► Let me do the second sponsor right now.

00:48:37 ◼   ► - Okay.

00:48:37 ◼   ► - And I'm gonna tell you right now,

00:48:39 ◼   ► I'm gonna mispronounce it.

00:48:40 ◼   ► It's our friends at--

00:48:42 ◼   ► - Oh, that's right.

00:48:43 ◼   ► - Let me see if I get this right.

00:48:46 ◼   ► I botched it the last time.

00:48:47 ◼   ► I said, last time I said pixelmator.

00:48:50 ◼   ► Pixelmator.

00:48:51 ◼   ► That's not it.

00:48:52 ◼   ► And everybody wrote in, it's not pixelmator.

00:48:54 ◼   ► It's p-i-x-l-mator.

00:48:57 ◼   ► - I think you're overdoing the first syllable.

00:49:00 ◼   ► - P-i-x-l-mator.

00:49:01 ◼   ► (laughing)

00:49:04 ◼   ► Pixelmator.

00:49:06 ◼   ► That is also, yes, there you go.

00:49:07 ◼   ► Everybody's favorite independent image editing app for the Mac.

00:49:13 ◼   ► It's in the App Store.

00:49:14 ◼   ► You can download it.

00:49:15 ◼   ► You get it right for, you go over to pixelmator.com.

00:49:19 ◼   ► Pixelmator like automator.

00:49:20 ◼   ► That's how I was told to pronounce it for real.

00:49:24 ◼   ► And they've got a new version coming out.

00:49:26 ◼   ► Now it's not out yet.

00:49:27 ◼   ► It's coming out on August 9th.

00:49:28 ◼   ► But that's, when you guys listening out there, you listeners, as you're listening, that's

00:49:32 ◼   ► That's going to be Thursday, August 9th, version 2.1 coming out, code name Cherry.

00:49:40 ◼   ► And they've got tons of new stuff in this update.

00:49:42 ◼   ► It's retina ready.

00:49:43 ◼   ► I've looked at it on a MacBook Pro with a retina display.

00:49:47 ◼   ► It looks gorgeous, looks amazing.

00:49:50 ◼   ► Built-in support for iCloud.

00:49:52 ◼   ► So it's got the new mountain lion style iCloud documents thing.

00:49:58 ◼   ► They have a brand new effects browser, and they've got some new built-in effects that

00:50:04 ◼   ► are sort of like, you know, Instagram-style filters and stuff like that that you can apply

00:50:09 ◼   ► to your filters.

00:50:10 ◼   ► But, you know, as you would expect from a serious app like Pixelmator, a lot more – a

00:50:14 ◼   ► little bit less like trying to make it look like a crumpled old photograph and more just

00:50:18 ◼   ► sort of artistic presets.

00:50:21 ◼   ► Great stuff for manipulating photos, though.

00:50:24 ◼   ► What else do they have?

00:50:25 ◼   ► Smart alignment guides.

00:50:27 ◼   ► Very cool stuff.

00:50:28 ◼   ► Great update.

00:50:29 ◼   ► 2.1 Pixelmator coming out on August 9th.

00:50:34 ◼   ► If you're a Pixelmator user, you got to get the update.

00:50:36 ◼   ► And if you're not a Pixelmator user, shame on you.

00:50:40 ◼   ► Shame on you.

00:50:41 ◼   ► >> I bought a MacBook Air after we got back from WWDC and that was one of the first apps

00:50:46 ◼   ► that I put on it.

00:50:47 ◼   ► I started fresh, which I hadn't done in years.

00:50:50 ◼   ► And so I needed to go back and install.

00:50:53 ◼   ► Just deliberately install certain apps and try and leave old junk behind.

00:50:57 ◼   ► I always try to do that.

00:50:58 ◼   ► That was one of the first ones I put on it.

00:50:59 ◼   ► That's always a good thing to do.

00:51:00 ◼   ► Yeah.

00:51:01 ◼   ► You've got to have something like – you've got to have Pixelmator.

00:51:02 ◼   ► I mean, it's – and you know, you just get it right from the App Store and there you

00:51:06 ◼   ► go.

00:51:07 ◼   ► It's not like the Adobe stuff where you – you know, all of a sudden you've got

00:51:09 ◼   ► seven gigabytes of Flash Player stuff sitting in your library folder.

00:51:15 ◼   ► Installers.

00:51:16 ◼   ► What else have we got here?

00:51:18 ◼   ► We've got a couple of stories.

00:51:19 ◼   ► This isn't news but somehow it's come up this last week is the idea that the carriers in

00:51:24 ◼   ► the U.S. and I think around the world I got some email from a guy who works at a car phone

00:51:29 ◼   ► store in I think in Ireland.

00:51:34 ◼   ► The carriers direct their sales people.

00:51:37 ◼   ► They tell them, "Hey, guy comes in and says he wants a smartphone.

00:51:41 ◼   ► Try to steer him towards these Android things, not the iPhone."

00:51:47 ◼   ► And that's not news, but yeah, but I thought that the one story the story was pretty good.

00:51:54 ◼   ► With this guy, Jeff Stern went into a Verizon store and spent 40 minutes and he admits that

00:51:59 ◼   ► he himself is not a big he, you know, he's the f word.

00:52:03 ◼   ► He says, I'm certainly not an Apple fanboy.

00:52:05 ◼   ► I was in your store to buy an Android phone.

00:52:08 ◼   ► He went in there to buy an Android phone.

00:52:09 ◼   ► But this is what he heard.

00:52:10 ◼   ► These are some quotes he heard from Verizon sales staff to customers.

00:52:15 ◼   ► They released the iPhone 4S because Steve Jobs died, so they just threw in a couple

00:52:19 ◼   ► more features and pushed it out.

00:52:22 ◼   ► That's my favorite.

00:52:23 ◼   ► That might be my favorite.

00:52:24 ◼   ► That day.

00:52:25 ◼   ► Could you just imagine?

00:52:27 ◼   ► Just imagine, like, it's Phil Schiller and…

00:52:31 ◼   ► Ship it!

00:52:32 ◼   ► Phil Schiller and Tim Cook and Johnny Ive, and they're like, "God, this is so sad

00:52:39 ◼   ► about Steve.

00:52:40 ◼   ► You know what?

00:52:41 ◼   ► Let's just slap some more features onto this phone and in his memory we'll just shit out

00:52:50 ◼   ► a new iPhone.

00:52:55 ◼   ► That's the way that they're going to – I mean, that's –

00:52:57 ◼   ► It's actually incorrect on so many levels.

00:53:02 ◼   ► What is the thought process there?

00:53:04 ◼   ► Because Steve Jobs died.

00:53:05 ◼   ► Like, that the cause and effect of this was Steve Jobs died, so they threw in a couple

00:53:10 ◼   ► more features.

00:53:11 ◼   ► was off their back and now they could do whatever they wanted to do.

00:53:15 ◼   ► Apple's servers are really small and when you use Siri it normally

00:53:19 ◼   ► redirects to Google anyway. It's actually not

00:53:23 ◼   ► too far off the mark I guess. Every icon looks

00:53:27 ◼   ► alike on your home screen and it's really hard to find applications.

00:53:31 ◼   ► You know where it's really, you know where it's even harder to find applications?

00:53:35 ◼   ► In the dock? No, in the Android store.

00:53:39 ◼   ► [LAUGHTER]

00:53:42 ◼   ► Yeah, I bought my Wi-Fi at Nexus 7.

00:53:45 ◼   ► Oh, yeah?

00:53:46 ◼   ► Yeah.

00:53:47 ◼   ► She wanted something to read books in bed.

00:53:50 ◼   ► And I asked her if she wanted an iPad,

00:53:54 ◼   ► and she didn't want something that big,

00:53:56 ◼   ► because she's really just using it to read books.

00:53:58 ◼   ► And so I was like, I'll get the Nexus,

00:53:59 ◼   ► because I want to try it out anyway.

00:54:01 ◼   ► And it's $200.

00:54:03 ◼   ► And so-- and she's only using it as an e-reader.

00:54:08 ◼   ► But I perused the Google Play Store and it was really,

00:54:13 ◼   ► that was really, I mean, 'cause Hank wanted to,

00:54:16 ◼   ► the weekend we got it, we went to the beach

00:54:18 ◼   ► and Hank wanted to try it and play some games on it

00:54:20 ◼   ► and so I tried to download some games

00:54:22 ◼   ► and I really had a hard time finding anything

00:54:25 ◼   ► that was that good.

00:54:26 ◼   ► - Yeah, and it does seem like the best apps

00:54:28 ◼   ► are all the ones that are already built into it.

00:54:31 ◼   ► Like there aren't any third party apps

00:54:34 ◼   ► that are like must-haves.

00:54:35 ◼   ► - Yeah.

00:54:36 ◼   ► - And what else did I ever heard?

00:54:37 ◼   ► I just read today, Fraser Spears had a review of the Nexus 7.

00:54:41 ◼   ► He says that the Kindle app is just like the iPhone Kindle app, except font rendering is

00:54:46 ◼   ► worse.

00:54:47 ◼   ► Yeah.

00:54:48 ◼   ► >> But it's – I like the form factor and I think Dan Frakes said a piece on Macworld

00:54:52 ◼   ► about how that makes the case for a smaller iPad and I kind of agree with that.

00:54:58 ◼   ► >> Yeah.

00:54:59 ◼   ► I think that the gist – I think what the consensus that everybody is coming to is that

00:55:03 ◼   ► the 10-inch tablet is sort of a really great size for general purpose mobile tablet computer.

00:55:12 ◼   ► But it's too big to use it as an e-reader. Meaning you're just sitting somewhere and

00:55:18 ◼   ► just holding it in one hand and reading something really long. That it's just not really that

00:55:26 ◼   ► good. There's a reason why all the dedicated e-readers are more like the 6-inch size.

00:55:31 ◼   ► Yeah, and the thing I like about it is that that seven-inch size really fits in your…

00:55:39 ◼   ► I mean, you can hold it in your hand and your fingers can go on either side of it still,

00:55:42 ◼   ► or at least my hand.

00:55:44 ◼   ► And I don't think you'll be able to do that with a 7.8-inch.

00:55:49 ◼   ► I wonder.

00:55:50 ◼   ► I do wonder about that.

00:55:51 ◼   ► Like, that's, you know, obviously the rampant rumors are that Apple's smaller iPad is going

00:55:56 ◼   ► to be 7.85 inches.

00:55:58 ◼   ► So I wonder if-- I definitely-- and I've linked to it

00:56:02 ◼   ► and explained it, and the math really does seem-- even

00:56:06 ◼   ► without trying it, the math seems really solid that

00:56:09 ◼   ► usability-wise, it'll be really nice that the apps won't seem

00:56:13 ◼   ► too small to use, that the touch targets will be good if you

00:56:16 ◼   ► just run existing iPad apps at that size.

00:56:20 ◼   ► But I do wonder if by making it that big that they overshoot

00:56:23 ◼   ► the "it's really nice to hold in one hand."

00:56:28 ◼   ► Yeah.

00:56:29 ◼   ► But I have a theory about that too, in that maybe it's not so much about size.

00:56:35 ◼   ► Built-in handle in the back?

00:56:37 ◼   ► Kickstand.

00:56:38 ◼   ► Kickstand.

00:56:39 ◼   ► No, it's like a glove.

00:56:41 ◼   ► You just put it on the back of your hand like a glove.

00:56:45 ◼   ► Big oven mitt.

00:56:46 ◼   ► No, I think it might be – how much of it is about the size of the iPad as we know it

00:56:51 ◼   ► and how much is weight?

00:56:52 ◼   ► Weight.

00:56:53 ◼   ► I think it's mostly weight.

00:56:55 ◼   ► I think it's mostly weight because you think, you know, I mean…

00:56:59 ◼   ► But I don't think it's all weight because I do think it is nice to just be able to hold

00:57:04 ◼   ► it in your hand.

00:57:05 ◼   ► But I mean for me reading on the iPad, laying on my back or whatever and having – I mean

00:57:12 ◼   ► what I do, I curl up the smart cover and I hold it by the smart cover.

00:57:17 ◼   ► I just – you know, I think the way you go about designing things is you pick a couple

00:57:21 ◼   ► of criteria that you're going to consider to be your primary ones and they're the

00:57:25 ◼   ► ones you try to compromise the least on. And then everything else is where you make these

00:57:28 ◼   ► compromises to meet these goals. And it's a lot better to have a couple of things that

00:57:33 ◼   ► really stand out than to try to optimize everything and end up with every aspect of it being mediocre.

00:57:40 ◼   ► So I think one one area where the iPad as we know it, they haven't really optimized

00:57:44 ◼   ► for is weight. It's not, you know, compared to like a laptop, it's not heavy. Nobody ever

00:57:49 ◼   ► I said, "Boy, this iPad is killing me."

00:57:51 ◼   ► But it's not a super lightweight device.

00:57:55 ◼   ► It's not super thin.

00:57:56 ◼   ► I have a theory.

00:57:59 ◼   ► My thinking is that if this iPad Mini thing is true,

00:58:01 ◼   ► that maybe weight becomes a primary design goal

00:58:06 ◼   ► and that it's really, really thin.

00:58:08 ◼   ► And so it comes at the expense of something like a,

00:58:11 ◼   ► that's why it doesn't have a,

00:58:12 ◼   ► doesn't supposedly have a retina display

00:58:14 ◼   ► because then it can use a smaller battery.

00:58:19 ◼   ► So it's just –

00:58:20 ◼   ► Because the Retina display takes more battery, so with a much smaller battery, it's thinner

00:58:24 ◼   ► –

00:58:25 ◼   ► It's thinner the way the iPod Touch is thin.

00:58:28 ◼   ► Right.

00:58:29 ◼   ► Just sort of insanely thin.

00:58:30 ◼   ► Yeah, exactly.

00:58:31 ◼   ► That's – I didn't think of that, but I'm going to steal that.

00:58:34 ◼   ► That's good.

00:58:35 ◼   ► Yeah, go ahead.

00:58:36 ◼   ► Yeah, so the way that the iPod Touch is remarkably thinner than an iPhone, maybe this thing,

00:58:40 ◼   ► the iPad Mini, is remarkably thinner than the iPad as we know it.

00:58:45 ◼   ► And that –

00:58:46 ◼   ► That's a great selling point.

00:58:47 ◼   ► Right.

00:58:48 ◼   ► No. It's the one-handed iPad. That's what I'm thinking. We should call somebody at Apple.

00:58:57 ◼   ► It's that. Make that happen. Anything else? I got a few things like, what do we call them?

00:59:05 ◼   ► Meffues, follow-ups? Yeah. On last week's show with MG Segaler, I somehow, I forgot the third key

00:59:14 ◼   ► to success on the internet. I mentioned the coffee, I mentioned the SodaStream for making

00:59:19 ◼   ► your over carbonated water. Forgot to mention that you got to have a clicky keyboard. It

00:59:24 ◼   ► seems inexcusable. How could I forget that?

00:59:26 ◼   ► That's the one I don't have. Which explains where I am.

00:59:31 ◼   ► My wife would love it if I got rid of a couple of these. I'll send one out to you. I actually

00:59:36 ◼   ► do. I'm actually just looking over my shoulder here and I see three spare clicky keyboards.

00:59:43 ◼   ► But the reason I forgot it is I was actually – I was on vacation last week.

00:59:47 ◼   ► I recorded that show with MG while I was on vacation.

00:59:49 ◼   ► So I didn't have my clicky keyboard in front of me.

00:59:52 ◼   ► Out of sight, out of mind.

00:59:54 ◼   ► Out of sight, out of mind.

00:59:55 ◼   ► And without that, if I had the clicky keyboard, I would have remembered it.

00:59:58 ◼   ► That's why you need to have one.

01:00:00 ◼   ► Keep it in your mind.

01:00:01 ◼   ► It's the clicking that reminds you.

01:00:04 ◼   ► So my apologies, though, to anybody who isn't familiar with my three-step theory to internet

01:00:10 ◼   ► success.

01:00:11 ◼   ► And it's going to be a seminar.

01:00:12 ◼   ► this seminar around the country this fall and I'm going to teach you how to make fussy coffee,

01:00:17 ◼   ► how to overcarbonate your own water, and how to type on a clicky keyboard. It's going to be an

01:00:23 ◼   ► all-day seminar coming to a college campus near you. But my apologies to anybody who listened to

01:00:31 ◼   ► last week's show and thought that you could get away with just the coffee in the soda stream.

01:00:35 ◼   ► Tim Cynova Do you ever get an explosion

01:00:37 ◼   ► when you overcarbonate?

01:00:38 ◼   ► Not yet

01:00:40 ◼   ► How many how many whistles do you do?

01:00:42 ◼   ► I I do three. Oh, I do four. I'm up to four. Yeah. Well, I think the gaskets are going bad. I'm not there yet

01:00:49 ◼   ► I'm not thinking the gaskets are going bad on the ceiling on my well, that's what I would think would happen

01:00:54 ◼   ► Yeah, and I burned through I swear that the blog asked on them the plastic tops on the the bottle caps

01:01:01 ◼   ► They got these reusable bottle cups. The plastic tops are getting cracked. Somebody's gonna lose an eye

01:01:06 ◼   ► One of those lids is just going to come flying off.

01:01:11 ◼   ► Right.

01:01:12 ◼   ► When I open one like at the end of the day that I'd made at the beginning of the day,

01:01:15 ◼   ► it is sort of like opening a bottle of champagne.

01:01:17 ◼   ► Yeah.

01:01:18 ◼   ► Makes sense.

01:01:19 ◼   ► It's a very satisfying pop though.

01:01:20 ◼   ► That's really what happened to your hand, right?

01:01:24 ◼   ► Shot my finger off with it.

01:01:26 ◼   ► Soda stream accident.

01:01:28 ◼   ► Soda stream accident.

01:01:31 ◼   ► The other one, it's a technical one.

01:01:32 ◼   ► This is actually a good one.

01:01:34 ◼   ► I actually knew this and I had forgotten about it, but MG and I last week were talking about

01:01:38 ◼   ► Gatekeeper and Mountain Lion and that with the default setting, you can't open an unsigned

01:01:45 ◼   ► app.

01:01:47 ◼   ► And I've noticed a lot of developers, it seems like, you know, not talking about app store

01:01:51 ◼   ► stuff, stuff you download directly from the developer's websites, that a lot of the apps

01:01:55 ◼   ► I've been downloading are already signed with these free, I don't know what you call them,

01:02:00 ◼   ► certificates you get from Apple.

01:02:03 ◼   ► But even if you have one that's not signed, you can open it without changing your Gatekeeper

01:02:12 ◼   ► system-wide preferences.

01:02:13 ◼   ► Did you know about this?

01:02:15 ◼   ► No.

01:02:16 ◼   ► You can just do that one app?

01:02:17 ◼   ► Yeah.

01:02:18 ◼   ► You control-click on the app to get a contextual menu and then choose "Open" from the contextual

01:02:23 ◼   ► menu and it'll just open.

01:02:25 ◼   ► And the thing is –

01:02:26 ◼   ► Just that once or – just that once or it'll stick?

01:02:28 ◼   ► Just once.

01:02:29 ◼   ► Well, no, no.

01:02:30 ◼   ► for that one app and then the system applies the, I'm going to forget the lingo, but it

01:02:37 ◼   ► gives it the credential that says, okay, this is a known good app. This app is known to

01:02:45 ◼   ► be good, so you're all right. Which is a great, great tip because that way you can run Gatekeeper

01:02:51 ◼   ► at the default more secure setting where it only runs signed apps and app store apps.

01:02:57 ◼   ► But if you have other apps that aren't signed, you can open them without diddling the settings.

01:03:01 ◼   ► You just control click on it and choose open.

01:03:03 ◼   ► And I guess the thinking is that nobody's going to do that by accident.

01:03:08 ◼   ► That it's sort of an express.

01:03:10 ◼   ► Anybody who knows about this shortcut, anybody who even knows that contextual menus exist,

01:03:14 ◼   ► if you've done this and choose open, okay, we trust you.

01:03:18 ◼   ► You're not, you know, you don't need to have your hand held on this.

01:03:22 ◼   ► You have the Gatekeeper turned on?

01:03:25 ◼   ► I have it set to Mac App Store and identify developers right now.

01:03:28 ◼   ► Right.

01:03:29 ◼   ► I think everybody should.

01:03:30 ◼   ► Especially once you know about this shortcut.

01:03:32 ◼   ► There's really, you know, unless you're for some odd reason downloading unsigned applications

01:03:37 ◼   ► all day every day, you know, and it proved to be an annoyance.

01:03:41 ◼   ► But I think once you know about this shortcut, there's no reason for anybody not to run it

01:03:46 ◼   ► with the, that's the default setting.

01:03:47 ◼   ► I think it's great.

01:03:49 ◼   ► Did, what's today's the second?

01:03:53 ◼   ► Today's the second?

01:03:55 ◼   ► Today's the second.

01:03:56 ◼   ► Did you talk about the September 12th?

01:04:01 ◼   ► No, I didn't.

01:04:02 ◼   ► Yeah.

01:04:03 ◼   ► No, I didn't mention it.

01:04:04 ◼   ► I don't know what there is to say about that, really, but…

01:04:06 ◼   ► Yeah, I don't really have much to add either.

01:04:07 ◼   ► Seems like it's…

01:04:08 ◼   ► I guess the idea is, iMore, the guys at iMore, they've actually gotten a lot of scoops lately.

01:04:12 ◼   ► They've been doing some good work.

01:04:15 ◼   ► What's our friend's name there?

01:04:16 ◼   ► Rene Ritchie.

01:04:17 ◼   ► Rene Ritchie, yeah.

01:04:18 ◼   ► He's got some good sources.

01:04:20 ◼   ► Anyway, he reported that Apple is going to have an event on the 12th of September.

01:04:25 ◼   ► That's a Wednesday.

01:04:27 ◼   ► Makes sense.

01:04:28 ◼   ► They like Wednesdays and Tuesdays.

01:04:29 ◼   ► The 12th of September, and they're going to announce the new iPhone and the iPad mini.

01:04:35 ◼   ► That's what he says.

01:04:37 ◼   ► And then Jim Dalrymple gave it a yep.

01:04:39 ◼   ► He gave the iPhone part a yep.

01:04:44 ◼   ► He did not pull – I don't know if that was intentional or not, but he pulled the

01:04:49 ◼   ► part about the iPhone and said yep, yep after that.

01:04:51 ◼   ► A close reading of Jim Dalrymple's quote.

01:04:54 ◼   ► Yes, yes, you have – I'm a professional. You have to pay attention.

01:05:00 ◼   ► I have nothing to add on that. I know nothing. Well, I know a lot, but I don't know anything

01:05:06 ◼   ► about any events. Sounds right to me.

01:05:08 ◼   ► Well, some – and then today some Wall Street analyst said – I think it was Sharwu, but

01:05:13 ◼   ► I'm not positive – said, oh, no, but I've heard from parts suppliers they're not shipping

01:05:18 ◼   ► parts until late September.

01:05:19 ◼   ► So.

01:05:20 ◼   ► I don't know.

01:05:21 ◼   ► But yeah, I don't take anything.

01:05:24 ◼   ► I think the iMore story was announcement September 12th goes on sale nine days later.

01:05:30 ◼   ► Which also makes sense because Apple tends to release products on Fridays.

01:05:36 ◼   ► Yeah.

01:05:39 ◼   ► And I think in theory, in general, if they're ready, assuming everything is actually ready

01:05:43 ◼   ► to go, it just makes sense to me that Apple would prefer to do it mid-September than mid-October.

01:05:48 ◼   ► Yeah, I would think so, right. You get much more time before Christmas.

01:05:51 ◼   ► Right. More time before Christmas. Everything, you know. October,

01:05:55 ◼   ► bizarrely, is already a big Christmas buying month. So it's good to have stuff there.

01:06:00 ◼   ► I'm sure that you're not running out in October buying Christmas presents, and I know that I am

01:06:05 ◼   ► not. God, no. What did I just see? It's just so sick. I think I was...

01:06:11 ◼   ► I don't know where it came up, but I know I was talking to our friend Paul

01:06:17 ◼   ► Kefasis of Rogue Amoeba fame about it, and it was literally, it was the beginning of

01:06:22 ◼   ► June. It was the beginning of June, not even the end of June, beginning of June,

01:06:25 ◼   ► and there was a back-to-school sale. Back to school. I mean, I mean, my kid wasn't

01:06:33 ◼   ► even out of school yet. And as a kid, that would make me angry. Oh, but it...

01:06:37 ◼   ► Yeah, anytime, because anytime, you know, you're going through summer and anytime

01:06:40 ◼   ► you see the back-to-school special you know the commercials come on oh it's

01:06:44 ◼   ► so just drive me oh god it's like getting a piece of dog shit in your

01:06:49 ◼   ► newspaper exactly oh it's horrible you just get you're looking for like the

01:06:52 ◼   ► funny pages of the sport yeah and there's a circular and then someone says

01:06:56 ◼   ► hey you're going back to school in a couple weeks and there's a you know a

01:06:59 ◼   ► picture of a 12 year old boy wearing a brand new pair of stiff jeans it's like

01:07:05 ◼   ► Oh, God.

01:07:06 ◼   ► It's just horrible with that kid who's a 12-year-old model for department store circulars, smile

01:07:16 ◼   ► on his face.

01:07:17 ◼   ► I guess that, like the Apple ads, though, is not for the kids.

01:07:23 ◼   ► No, definitely not.

01:07:25 ◼   ► It's for the parents, and the parents are thinking the opposite.

01:07:28 ◼   ► They're thinking, "Good God, I can't wait for this kid to go back to school."

01:07:32 ◼   ► Let's go get him some jeans.

01:07:33 ◼   ► We're going to get you some jeans today, Jimmy.

01:07:38 ◼   ► What?

01:07:40 ◼   ► It's like a month and a half.

01:07:42 ◼   ► Oh, my God. And you know they're buying them two inches too long.

01:07:45 ◼   ► Jimmy will be a different size by the time he goes to school.

01:07:48 ◼   ► Right. And it's like, "Yay, buy that." You've got to buy that.

01:07:50 ◼   ► And then he's wearing flood pants.

01:07:52 ◼   ► Right. Oh, it's terrible.

01:07:55 ◼   ► Getting his ass kicked.

01:07:56 ◼   ► All right. I say we call it a show.

01:07:58 ◼   ► All right.

01:08:00 ◼   ► I think we hit, did we hit it under an hour? I think we might have.

01:08:03 ◼   ► If we do, we win a prize. If we get this showing under an hour, we get a prize.

01:08:07 ◼   ► So keep your eye on the mailbox.

01:08:09 ◼   ► I don't think.

01:08:10 ◼   ► Jon Moltz, thanks for being here. Very nice website dot net.

01:08:15 ◼   ► Is that right? It is dot net.

01:08:16 ◼   ► That is correct. It's both actually. It's dot com and dot net.

01:08:19 ◼   ► Oh, thank god. Very nice. Very nice.