0:00:00Welcome to under the radar a show about independent iOS app development
0:00:03I'm Marco Arment and I'm David Smith under the radar is never longer than 30 minutes. So let's get started
0:00:09So this last week we have the beginning of the iOS 11 public beta
0:00:16process I should say
0:00:19and so now people outside of the developer program are you know able to go ahead and download iOS 11 which
0:00:27Means two things the second of which will be discussing on today's show the first being that we now get the fun of
0:00:34bug reports about iOS 11 from people who've updated at the apps many of which are
0:00:40impossible to solve
0:00:42and secondly
0:00:44We they are now using the new App Store
0:00:47So the brand new App Store that you know is included in iOS 11 that is visually very different structurally very different
0:00:54And brings with it a wide range of capabilities
0:00:58and we've been
0:01:00Apple is now also updated iTunes connect to allow us to update our
0:01:05you know App Store pages to take advantage of all this new stuff and
0:01:09So it seems like a good thing to do a show about to kind of talk through a lot of these new
0:01:15Fields in this I know a couple weeks ago
0:01:18We did a similar thing with the old way the App Store worked
0:01:21But in many ways that is now been deprecated and this is the you know the new way to do it
0:01:26And it seems like a good thing to kind of think through because there's a lot of subtle changes
0:01:31I think as well as a few kind of major changes to the new App Store
0:01:35Layout and if I think apps that aren't updated at all are going to start to feel kind of left out
0:01:42If they're a feel feel kind of old if they don't take advantage of all these new fields that we now have
0:01:49You know I wonder how much that's actually true
0:01:51You know certain things that they that they launched in the app store things like app preview videos
0:01:55Which we'll get to those launched what two three years ago now that those aren't new and yet
0:02:01Many apps still don't have it have them mine included, and it doesn't seem to matter that much
0:02:08And and so like some of these things you know things like the the new formatting of the subtitle and things like pulling in-app purchases
0:02:15out of
0:02:16And giving them like their own little entries there some of these things they might end up mattering
0:02:21But I don't think we actually know yet and and because you know one thing we mentioned
0:02:26Back when we were doing a little bit of discussion about analytics. I think it might have been the same episode
0:02:31We mentioned how like if you looked at the analytics that we recently got about you know App Store
0:02:37Product page views versus conversions and all that stuff in the sources area of the analytics
0:02:43It really did seem pretty clear that very few people were actually going to the product page before hitting that get button
0:02:51That you know that relatively few were doing that most people were
0:02:54For our apps at least most people were making the decision to to get or not get the app
0:03:00mostly based on its search listing and not necessarily based on viewing the whole product page first, so
0:03:06Some of these things might not actually matter as much as we think they do that doesn't mean that we shouldn't do them like some
0:03:13Of them that are pretty low effort. We should probably just do anyway, but I think we it remains to be seen
0:03:18Whether people will actually care about and even see some of these new things that we're doing
0:03:24And the one that I think
0:03:27Big most stands up
0:03:30Stands out as something because I think you're right in the sense that the way your app shows up in the search listing is
0:03:36Likely the most important thing to look good in
0:03:40and
0:03:42And I think the biggest change there is now that you know it's like app previews are like a much bigger deal there
0:03:50And they autoplay which yeah the auto planes a big time like you can play them directly from like you
0:03:56So they'll start playing immediately from that search screen
0:03:58And I mean it's like just from like a human nature perspective like if things start moving
0:04:04You know like you have you know sort of you can immediately draw someone's eye to something by making it move and so
0:04:12It's like the thing the biggest thing that I'm trying to think in terms of like I need to make sure I'm taking advantage of
0:04:16Is if you know if mine if mine is the only app in a list of three or four apps that?
0:04:21You know someone is searching for that has just static screenshots. I think that is going to stand out more now
0:04:28Than it did previously when it was just like the difference between a screenshot and a screenshot with a little triangle on it
0:04:35and so
0:04:37That I think is going to be an interesting thing, but you're certainly right that we don't really know what?
0:04:42How the impact is going to change?
0:04:44But if anything like honestly the thing that I'm kind of most worried about going into this fall
0:04:48It's like it's such a big change like overall
0:04:51I'm optimistic about it
0:04:52But it is such a big change and all of the things that like I thought I knew about the app store are going to be
0:04:57Turned around a little bit and so like every advantage I can possibly get to not have things
0:05:03You know kind of fall apart this fall
0:05:05Is you know definitely desired?
0:05:09I will say it's kind of a strange thing just interested in a more general note as an independent that and these big
0:05:15Structural changes like are always always bring with bring we know such this is sort of just latent anxiety to me
0:05:22We were it's like I think it's gonna be good
0:05:24Maybe not who knows like you never know like something changes here that just really doesn't jive
0:05:30well with the way that I do my business and then like well that could be you know pretty problematic, but
0:05:35You know overall. I think
0:05:38It's probably just we don't know if it's gonna matter, but it's one of those like it's not gonna hurt
0:05:43I don't think to take advantage of the new stuff and so we may as well try and think through it all and you know take
0:05:48As best advantage of it as we possibly can yeah, it seems right the new kind of
0:05:52Structure of things and it's there's a I'll have a link in the show notes, too
0:05:56There's a great page that Apple put together on a developer portal
0:05:59They kind of walked through
0:06:01From top to bottom what the new app store page?
0:06:04Looks like and the first thing in it, and we're just kind of walk through these sequentially
0:06:09Is you know your apps title your app name?
0:06:12What if you want to call it?
0:06:13And the kind of big key thing here that I think they're driving towards is that this is now
0:06:18It's limited to 30 characters, and I think that's slightly shorter than it used to be before
0:06:23I know they've been doing this kind of progressive shortening
0:06:26Regime where I think it was 60 characters for a while, and I don't know if it's been if it's 30 now as well
0:06:32But either way it'll be 30 characters this fall and I think
0:06:35The key thing that they seem to be driving towards and I would imagine that Apple will be more
0:06:41Fastidious about is
0:06:46They're driving towards. This is being just the name of your app rather than including
0:06:50Additional text you know sort of a subtitle with there's a whole new subtitle field so having a name where it's like
0:06:56You know name of app
0:06:58You know colon and then a whole bunch of keywords or those types of things are going to I?
0:07:02Think be much. I would imagine be much more strictly enforced and so their goal
0:07:08Hope now is that I mean 8 so 30 characters isn't all that many characters to start with
0:07:12In terms of the number of words you could fit in there
0:07:15But I you know and if the goal I think now is to convince you know condense that down to be just the name of your
0:07:20app
0:07:21Which is probably a good thing unless your app currently includes
0:07:26Subtitle which I believe overcast does right?
0:07:29Yeah, so my app is overcast colon podcast player and and see this and like the reason that we all do that is
0:07:36Because it helps that it helps in a number of important places
0:07:40You know number one is that has always helped search ranking and the app store search algorithm is still really bad
0:07:48It's very rudimentary. It's very
0:07:50It seems to have really weird ideas of what's relevant and what's not to certain terms or to certain apps
0:07:56so
0:07:58It really is kind of like a dumb like old web kind of search engine
0:08:01Where like you you have to stuff the meta field with the right keywords and everything to make the search actually show your app
0:08:07We will have to see whether moving like if I change my name from overcast colon podcast player to just overcast
0:08:16And then if I move podcast player into the subtitle field which is probably what I'm supposed to do
0:08:21Is that going to actually hurt me in search results?
0:08:24and and if so
0:08:26how do you get anybody to do that besides actually making it an enforced rule and
0:08:31Having a rule and having a widely enforced rule or two different two very different things in the app store
0:08:37So I don't know
0:08:39What the right move there is yet?
0:08:42and I'll probably play with it and see you know try to like do some testing and see if it actually changes things but
0:08:47it's not going to be very nice if
0:08:50In order to make your app look the best and use these fields more semantically that you actually lose search relevance
0:08:57Like that would that would be very very bad the other place that I think that helps to have those
0:09:02Those little like, you know trails on your title is in listings and in search listings and everything
0:09:07so this is another area where like I think time will tell like how
0:09:13How much users actually read those little things with those little subtitles as they're skimming the list?
0:09:20because like if they search for a podcast app and you know
0:09:23Half the things on the screen first of all are gonna be alarm clocks because the app store search is so bad
0:09:28Half them are gonna be Instagram cropping
0:09:30tools and Twitter spam bot tools and then about every third one's gonna be a podcast player and
0:09:35if mine says overcast colon podcast player in the big bold black text
0:09:40They're gonna see that if it doesn't if that's relegated to the subtitle field
0:09:44then they might skip over mine not realizing it is what they're looking for and
0:09:48They might go to another one that still has like - podcast player app, you know in its title
0:09:54And they're doing some things to clamp down this like the the formatting of those titles on the phone
0:10:00especially the the main title is getting cut off pretty soon like like I'm I like on my iPhone 7 Mike Mike my search listing
0:10:08Currently says overcast colon podcast PL dot-dot-dot
0:10:11and so
0:10:13The effectiveness of that is kind of you know, not great and then the subtitle which because I haven't filled one in says music
0:10:20And which is not the category my app is in
0:10:23Which is weird
0:10:26And all the other apps here seem to have
0:10:29Categories like entertainment utilities for some reason. I'm listening to music. So I'm gonna have to look at that
0:10:36But so it seems like to some degree we're going to be kind of forced into using this new structure
0:10:42so I just hope that the apps that actually do it right and
0:10:46Actually use the subtitle field and don't put a bunch of crap after a colon or a dash and their main title field
0:10:51I hope they're not penalized in search ranking, but that's a lot to ask for the App Store search
0:10:56you know the App Store search historically has
0:10:58Rewarded all this bad behavior with results and it forced to actually stop doing the kind of these kinds of things
0:11:05That's gonna have to change too
0:11:07Yeah
0:11:08and cuz I mean I think in movie if it makes sense to move on to the actual subtitle field and a couple of the
0:11:12rules for that because the interesting thing there is in some ways the subtitle field is
0:11:18like a
0:11:20explicit
0:11:21keyword stuffing
0:11:23Opportunity like in some ways that's what they want you to put there. Like the point of the subtitle is to
0:11:30Briefly summarize your app, you know in a concise compelling way like that's their specific wording for what that should be
0:11:37And in many ways that is the like that's where you would put all of the kind of the key
0:11:42You know the keywords that make sense
0:11:44For your app and I mean the interesting thing too they say with the subtitle is they actually recommend
0:11:49You know changing this over time so that
0:11:53You know, you may have a different subtitle when you launch the app versus when you do have, you know
0:11:58It's a more stable app or based on what's going on like in some ways
0:12:02I would hope that they're you know, it would seem foolish if they're not incorporating subtitle into your search
0:12:07Like ranking somehow but it's gonna be a really interesting thing to see how they balance the you know
0:12:15It's like one more place to throw key. Is it like one more place to throw keywords?
0:12:18Or not because it's only 30 characters long
0:12:21So it can't be that long and it's supposed to you know
0:12:24It's user facing so you know, you can't just vera ideally wouldn't just be like, you know a string of space separated keywords
0:12:30but who knows like I
0:12:33think in some ways the injury I think to your point the interesting thing is they may be
0:12:37enforcing the rule about
0:12:40You know shortening it most just by design by like the way that everything like that
0:12:44Everything is displayed bigger now it seems and so if things are getting more truncated the effectiveness
0:12:51Is diminished but yeah, we'll see. I definitely hope that you're right and that it isn't you know
0:12:56They're taking advantage of the subtitle field the way we would sort of hope them to so that
0:13:01We can move away from the whole like the advantage of the title field being stuffed with keywords is a great tool
0:13:08Good week in you know in the in this in this new version of that and they can just make search better
0:13:15Taking advantage of the new fields that we have as well. Yeah
0:13:20The other see the next field is the icon which doesn't really change. I mean, it's they have their
0:13:24The same things the same general recommendations, you know, I mean the icon is the icon
0:13:30I think it's slightly bigger in the display now, but I mean that is what it is
0:13:34But the next one that they talk through is serve as you're working your way down the page
0:13:38I'm gonna try worth saying that on the page. There's also some new stuff that we don't really directly control
0:13:43Like it shows your ranking in a category now
0:13:48Directly on your app store page. So even if you came to it not from a chart you would still see how well you chart
0:13:55Which is interesting I guess
0:13:58Like I kind of see why you wanted to put it put that there and like if you're highly ranked
0:14:03That's good, but it's kind of harsh if you're not ranked well
0:14:07345 and utilities or whatever had like and especially because the categories are so broad for else
0:14:14There's so many apps where you know saying that you are ranked like you could rank lowly in like productivity
0:14:21But for your particular type of app, you're actually the best and you rank the best
0:14:26Like that can kind of look kind of bad
0:14:28And I mean, I don't know one wonder what the actual cutoff is for that
0:14:31I have to you know poke around and see if I can work it out
0:14:33Like is it you know, once you're out of the top hundred out of the top 250, you know
0:14:38Is it really going to show you that you're you know, you are the you're you're not you're at your app number
0:14:436,000 in a category, you know any category like that's at a certain point
0:14:47I hopefully they cut it off
0:14:48But anyway, the big big thing in the key thing that I think is the big change is app previews
0:14:54So these are these short videos and they're 30 seconds long
0:14:58They must use footage captured on the device that shows how you use the app rather
0:15:03so it needs to be sort of a screen cast of your app rather than being like, you know a a
0:15:09Promote a production video of like, you know someone walking down the street pulling out their iPhone and looking at it
0:15:15Like it's not a commercial in that way
0:15:17These now you can have up to three of them
0:15:20they will autoplay on the
0:15:23on the either the search results as well as the app page and
0:15:30You know before they autoplay the poster frame will be shown there and you can also now localize them which in some ways
0:15:39I'm like, this is great
0:15:40Like you can do a lot of potentially interesting things there sort of like app previews makes so much sense for something like a game
0:15:47for a lot of more
0:15:49Non gate for utility based applications
0:15:52Like I feel like these get really hard to do like I've struggled a lot with kind of coming up with an interesting thing
0:15:57That isn't just like me thumbing through the app
0:15:59You know to make it a bit more engaging
0:16:02But you know, I don't know what I'm gonna do with three of these and trying to localize them
0:16:08certainly also from an effort perspective sounds like a huge pain because you and it's presumably I'm going into final cut and
0:16:16creating like multiple copies of this
0:16:20Project and changing the text inside of it each time and like it is going to be really hard
0:16:26but at the same time like like I said
0:16:29it's there because they're auto playing like they are important now in a way that they weren't necessarily before because
0:16:36Like that is going to that is certainly again. It certainly gets your attention
0:16:39Like I don't I don't think I like it from a user perspective just thumbing through the store on you know
0:16:44my testing device, but if that's where they're going like
0:16:47Wow, like this is good
0:16:50You know
0:16:50it gets your attention for sure as you as you move around the page to have all the and it's like as soon as you
0:16:56Pause scrolling for a second like things start happening
0:16:59And so having it coming up with a compelling version of an app preview is you know going to be a pretty significant thing
0:17:05I imagine I think kind of like for years the the App Store was this
0:17:10Relatively static unchanging thing and there was only so much you could do to make your app look good and professional in the App Store
0:17:18And what they've done now is they've raised that ceiling
0:17:22So now like there's there's more ways that you can make your app stand out make it look professional
0:17:28What these are actually going to have a meaningful impact. We don't really know yet
0:17:32At preview videos before this, you know before they were very
0:17:36Prominent and auto playing didn't seem to matter that much from people that I spoke with
0:17:41It didn't it didn't seem like they made that big of a difference
0:17:44But now it seems like they're you know, they're having a lot more emphasis plates on there
0:17:48They're going to add probably more value now by a lot than they did before
0:17:51So this is all you know, like kind of you're saying earlier like this is all kind of ways that
0:17:57The bars being raised if you want your app to look like complete and professional and polished in its App Store listing
0:18:05We now have a lot more we have to do and I think in that preview video
0:18:08Pretty much now has to be part of that
0:18:11and so I too I've never made one and I've been I've a Twitter and with ideas in my head about like what I might do and
0:18:17It's it's never been that compelling or fleshed out, but I'm gonna have to now but you know again
0:18:22It's it's it's like getting a getting a nice icon made for your app or making sure you take nice screenshots with like clean status
0:18:28Bars, like it's just one of those things that we have to put more effort into it now
0:18:32And that's just that's the rules of the road
0:18:34And if you don't if you don't want to do that, then you can still be in the App Store
0:18:38But you you might suffer from having fewer downloads or fewer purchases as a result because you won't look as good as everyone else
0:18:46I mean in ostensibly like I'm sure the reason why they're emphasizing at previews now is that
0:18:51Theoretically it should give the customer a better sense of what's going on
0:18:56Like in the app that you know
0:18:59Rather than someone downloading the app or downloading an app and it turns out it's not what they want
0:19:04Like at least they can get you a sense of what the app is going to be like to use so like I ostensibly
0:19:10That's a good bit. That's certainly better than
0:19:12What we have net, you know, like just say screenshots. But yeah, like it is gonna be a lot of work
0:19:18I do not look forward to
0:19:20You know spending this, you know, probably a week this summer just in Final Cut Pro trying to
0:19:26Put you know put something together like because I mean I love in some ways this like learning the new skill of that
0:19:31But it is going to be interesting. I mean, I'm sure too like it's gonna be coming up with
0:19:37The right like taking taking advantage of the fact that it auto plays is
0:19:42I think a significant thing in so far as like the first three or four seconds of that video
0:19:47needs to be
0:19:49really
0:19:50Impactful, I would think definitely because like that is
0:19:54It's like this is you you have this you have a few seconds to just grab the users attention before they scroll on
0:20:00You know as they're scrolling through the search listing like you need to do like jump out at them and be like, hey check me out
0:20:06I'm awesome, but you know hopefully in a respectful
0:20:09productive way
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0:21:30So the next couplet of parts of our app page that we can kind of work through is the
0:21:37Description area as well as the promotional text
0:21:40Area and what's interesting here is the it sounds like much and I think this is new the description field
0:21:48Or maybe this has been this way for a while. I can't remember the description field is going to be locked
0:21:53To a submission which so essentially app review is going to be looking at your description
0:22:00And it has to be approved and can only be up changed with a with an app update
0:22:06But then there's this new field there was just 170 characters called promotional text
0:22:11Which in some ways seems a bit silly
0:22:15I just I've looked at my own app description
0:22:17And I've just noticed now that when I added auto renewing subscriptions about ten months ago
0:22:22You know that big blurb that you are required to add for auto renewing subscriptions about like here's how it's priced it will automatically renew
0:22:28I just copied that from from Curtis who makes the slopes app
0:22:34He's he called he calls his subscription season pass because it's it's a snowboarding app
0:22:39There yeah
0:22:40And I just spotted in my description that I had neglected to change the word season pass in my disclaimer so that I've been calling
0:22:47My in-app purchase by the wrong name in a disclaimer that Apple allegedly reviews for almost a year
0:22:52You know there's that
0:22:56Wow, I mean
0:22:59From a user perspective I mean I think the reality is like the way that Apple displays descriptions the bottom part of it is of
0:23:05Your description is so hard to get to and I think in this design is even more so like it's so truncated
0:23:12And like you have to hit a button to see more
0:23:14Like really like the first sentence of your description is important now
0:23:18It's like they have like the super first sentence of your description
0:23:21Which is the promotional text area so that you now have like 170 characters to say something
0:23:27Really super like awesome about your app and we can change that as many times as we want
0:23:32but like but even that is buried in this new layout like you have you have what's new above everything else and
0:23:38Then you and then you have screenshots
0:23:40And then you have to go below all the screenshots and the what's new to get to the little blob of text
0:23:46Which is almost on an unlabeled. It's like it's very like
0:23:50The the apps for descriptions have always been I think pretty
0:23:53Loosely read minimally read by people and this seems like it's going to make them even less
0:23:59Frequently read because they're really just buried in this interface. Maybe yeah, the first two sentences matter
0:24:05I don't think anything I mean, I mean as you could tell by my non caring about my disclaimer enough to change with the name
0:24:11properly I
0:24:12have only edited my description of my app in the
0:24:15Three years it's been out
0:24:17I've edited it maybe twice and only like to to add like a major new feature like oh now
0:24:24There's a watch app like, you know
0:24:25I got to put that in here
0:24:26But I've almost never changed it because I really have seen no evidence ever that the description matters at all
0:24:33I mean, I think the description at least and I guess the new promotional text field as well
0:24:37it's like it's this kind of thing of I don't think it's ever going to
0:24:40It's not that important for most people
0:24:44But it's like it may be important to some people like I don't I certainly know if like, you know
0:24:49I've talked to people who that's where they go first like as they go and read the description
0:24:54That's just how they think and like, okay, that's great
0:24:56I'll have a nice big long like bulleted list of all the features of the app and you know
0:25:00Try and make it sound compelling and I guess I'll make my promotional like text field for that be
0:25:06You know, it's like it's like try in some ways essentially
0:25:09It's like trying to take your app and boil it down into like a tweet essentially like that kind of a length
0:25:14Yeah
0:25:15and so like that's in some ways that's a good exercise probably as a
0:25:18developer to be able to say like it's like your elevator pitch of for your app of like
0:25:23This is why this is what it is. And this is
0:25:25Why you might like it?
0:25:28How many people are actually gonna read it? Who knows but it's there and
0:25:32like in some ways I
0:25:36Like that it's only 170 characters and like to just like that's what I need to come up with like as the core description and
0:25:42the long one I think is much more there as like it's just big junk drawer to put a lot of all the features to
0:25:48Talk about the app at a great length
0:25:50With the understanding that it's unlikely to be read by many people
0:25:53But hey, maybe you know
0:25:55Maybe it'll convince a few people and there's not much harm in it because it doesn't really clutter the interface at all
0:25:59like I can make my description fairly detailed and
0:26:01That doesn't hurt anything because most people will never see it
0:26:05So at least there's that
0:26:07And lastly I think
0:26:10The biggest change that they've done is to the there will now be a section
0:26:15about in-app purchases on
0:26:17The App Store page itself and most significant you can promote up to 20 in-app purchases
0:26:23On this page or this section of the page and most significantly I think is that you can now theoretically buy that in-app purchase
0:26:31Directly from the App Store. Mm-hmm
0:26:34Which is cool
0:26:37I suppose it seems kind of weird because it's gonna be really hard to give
0:26:41Context to the user for why they would want to buy it
0:26:45Like I'm just trying to think of in the you know
0:26:48And say like an example of overcast where you have your sort of premium subscription
0:26:53in-app purchase that like
0:26:56It seems an odd thing for the purse for someone to be going to the App Store to start that purchase
0:27:03Like maybe it makes a bit of sense for somebody
0:27:05To do you know for like a game of a level or something or an expansion within a game?
0:27:11To me this feels like in Iowa and iPhone OS like 1.0 or 2.0
0:27:16The SDK where you were supposed to put your settings in the settings app with the settings bundle
0:27:20Like this kind of feels like that
0:27:21I don't think anyone is going to think to look in the App Store when they want to buy new levels for the game
0:27:26They're playing
0:27:27I mean if anything I do kind of wonder if what Apple is more doing here is
0:27:32trying to
0:27:34Give users a sense of what the cost of in-app purchases are
0:27:38Yeah within an application because like right now I mean this is something I remember harping on years ago
0:27:44But that like it's kind of it used to be you know that the button says used to say free now
0:27:49It says get but like back in the day it would say free and it's like it isn't acting like no
0:27:53It's not actually free at all. It actually is expensive which is why it now says get yeah, you know
0:27:59And but the European Union had feelings about that. Yes, and and from rightly so I think and so in some ways
0:28:04I kind of like that this will you know, it's trying to emphasize the price
0:28:08I mean the price has always been there before if you sort of dig for it
0:28:11But promoting it a little bit in the way that is shown in the UI. Maybe it's just trying to make that a bit clearer
0:28:17but I don't know it's like I'll probably promote a couple of my in-app purchases because
0:28:22Sure, like in you know in most of my apps at this point
0:28:26Like the in-app purchase is usually some kind of unlock or remove ads type of thing
0:28:31and so it's like sure if someone wants to do that from the App Store like great, but
0:28:36Yeah, it's like I don't expect that to be a high traffic area for in-app purchases though
0:28:41I suppose we will know how where they came from because I think it's we get a different transaction type in store kit
0:28:47So if it turns out to be a huge deal, we'll actually be able to measure that which is kind of nice, too
0:28:52That's true. I didn't think about that way
0:28:54All right, is that it for today? I think it's all we have time for I think so
0:28:57And yeah, the rest of the stuff is all kind of pretty small stuff. Like we still have it. We still have keywords great
0:29:03We can still spam them and people will still abuse them. But otherwise, yeah
0:29:06I'm just looking forward to actually just seeing how the stuff actually works in practice how it performs
0:29:12We know whether people actually use it. I'm very much looking forward to that
0:29:15yeah, and I think it's also I'm kind of looking forward to the opportunity to go through my app and
0:29:21Go through all my apps and reread their other descriptions and look at their screenshots and just kind of
0:29:26Give them a once-over to make them better because I honestly don't look at them a lot after the fact
0:29:31And so this isn't it's nice to have something to force me to do that. Yeah
0:29:34All right. Well, we're out of time this week. Thanks everyone for listening. We'll talk to you next week. Bye
0:29:39Bye.