0:00:00Welcome to Under the Radar, a show about independent iOS app development.
0:00:04I'm Marco Armet.
0:00:05And I'm David Smith.
0:00:06Under the Radar is never longer than 30 minutes, so let's get started.
0:00:10So today we wanted to kind of, I guess, go back to basics a little bit, and I was trying
0:00:16to think of some of the fundamental parts of being an app developer.
0:00:19And one of the most essential, probably the most essential in terms of distribution, I
0:00:25think part of development is iTunes Connect.
0:00:28And I thought it'd be kind of interesting to just spend a week kind of just talking
0:00:33through the various parts of iTunes Connect, and specifically just kind of the places that
0:00:38we, you know, the ways in which we actually use it on a daily or ongoing basis.
0:00:44Because I think there's a lot of little corners and things inside of iTunes Connect that are
0:00:50things that I probably just take for granted, having done this for so long, but could hopefully
0:00:53be useful or interesting more generally.
0:00:57And so, you know, if you're playing along at home and want to open up iTunes Connect
0:01:02and follow along, you can probably do that.
0:01:04But at a high level, you know, we just kind of walk through the various sections.
0:01:07Because I think it's, you know, when you open up iTunes Connect, you get this little like
0:01:10launch bar, launch pad, launch pad, there we go.
0:01:14It's like whatever that Mac thing is, where you get all the little icons screened to launch
0:01:19icons.
0:01:20And we have, you know, there's the help and agreements and users, payments, sales, analytics
0:01:24and my apps.
0:01:25And I think we just kind of go through there.
0:01:27I guess we can start with resources and help.
0:01:29Do you ever go to resources and help, Marco?
0:01:33Only if I actually need to file some kind of trouble ticket.
0:01:36Like and this is very rare.
0:01:38This might happen like once a year where, you know, some like a test flight build will
0:01:43get stuck or, you know, something like when I launch subscriptions, the app was approved,
0:01:50but the subscription wasn't.
0:01:52Like the end-app purchase wasn't approved even though it was tied to it and it's like
0:01:55basically whenever there's what appears to be a bug in iTunes Connect, I will go there.
0:02:01I used to have to go there on the rare occasion that I would file extra-value review requests.
0:02:06But I haven't filed one of those since we got fast reviews in the last year because
0:02:10I haven't needed to.
0:02:11Yeah.
0:02:12And I think that's basically the same experience that I have.
0:02:14Like and I will actually say iTunes Connect, like customer support is typically pretty
0:02:19responsive and good.
0:02:20You know, if there are these weird issues or bugs and problems, like I've had things
0:02:25where it seems like it's, you know, been stuck in processing for the App Store for longer
0:02:30than it should or whatever and I reach out and I mean, who knows if they're actually
0:02:34the ones changing it, but it seems like it, you know, things get resolved fairly well.
0:02:38And starting out, there is a tremendous amount of help documentation and videos and screen
0:02:44casts and things in there.
0:02:46So.
0:02:47>> There's videos?
0:02:48>> Yeah, they do.
0:02:49They do a lot of stuff about how to use iTunes Connect.
0:02:51Like it's a pretty good thing I imagine if you're starting out.
0:02:56And you know, it's and I think some of it's also there's a lot of good content that's
0:03:00come out of WDC sessions because there's usually like an iTunes Connect related track or section
0:03:06of talks that are probably good to talk to as well.
0:03:09>> Man, where do you find the time to be such a good student of everything?
0:03:14>> I'm not a, well I haven't said that.
0:03:16Knowing that the videos exist is very different than actually having watched them all.
0:03:20>> Still, like I have hardly poked around these areas at all because you know, most
0:03:24of the time there's a million other things that I want to do besides navigate iTunes
0:03:28Connect for fun.
0:03:29>> Maybe I just need a hobby.
0:03:32>> Maybe we found your hobby.
0:03:35>> Yeah, my hobby is going is looking around at documentation.
0:03:38Anyway, moving on.
0:03:40The next one is agreements, tax and banking.
0:03:44Which for me, this is the place that I go, it seems like I don't know, every three or
0:03:48four months and have to click a bunch of I agree buttons to just say that yes, I, whatever
0:03:54the new terms are, like I, it's probably not a great thing, but I never really understand
0:04:00what the changes are or like what's going on because it's one of those, whatever they
0:04:03are, I need to accept them because if I don't accept them, I don't have any apps and if
0:04:07I don't have any apps, I don't have any business.
0:04:08So I'm very much Lando Calrissian in this situation.
0:04:15Like I can't really, there's nothing that I can do to change the deal, so I just hope
0:04:18it doesn't change any further.
0:04:20>> Yeah, I don't think I've ever actually read the terms as they change because the
0:04:26same boat is like, well, we don't really have a choice in whether we accept these terms
0:04:30or not.
0:04:31Either we accept the terms or we don't do business here anymore.
0:04:35So it's like, whatever they say, I'm gonna have to say yes, so why spend any time actually
0:04:40reading them?
0:04:41And if there's anything incredibly obscene in there, other people will find it and will
0:04:45be tweeting about it and blogging about it and stuff.
0:04:47So I don't actually, like it's kind of selfish, but I don't need to spend my time looking
0:04:51at that because I know that A, I don't really have any choice and B, other people will look
0:04:56at it to find anything outrageous.
0:04:57>> Yeah, and then I think otherwise.
0:04:59I mean, it's funny, I was thinking when I was preparing for this episode, I was looking
0:05:03around and it's like, this is where you put in your banking information and your tax ID
0:05:08information and all these things that for most of these I set up for my original, when
0:05:13I first created my developer account eight years ago and have never changed.
0:05:17But there's all this stuff in there that I imagine is relevant when you're first getting
0:05:22set up.
0:05:23That's where you go to tell them what your employer identification number is.
0:05:26That's where you go and tell them where to direct deposit your proceeds in and so on.
0:05:31>> Oh, yeah.
0:05:32I would say too, this area in particular, and this applies honestly to all of iTunes
0:05:37Connect, but it is way better than it used to be.
0:05:43When I first set up my very first developer account back in 2008, things were very different
0:05:48than when I set up Full City for the magazine in, whenever that was, 2011 or something,
0:05:5512, I don't know, something like that.
0:05:58And then even between then and when I set up Overcast a couple years later, it was even
0:06:04dramatically better then.
0:06:05And I haven't set one up since then, but I imagine it's like, so much of this used to
0:06:10be so much worse and more cumbersome than it is now.
0:06:13Even stuff like, do they still do the Dun and Bradstreet requirement, the DUNS number?
0:06:18>> I believe so.
0:06:20>> Even that, I had to do that twice, once for Instapaper and once for Overcast.
0:06:24I don't think I ever even did it for Full City.
0:06:26But even that, when I first had to do it, I had to actually go and manually register
0:06:31with Dun and Bradstreet, which by the way, is a massive scam company.
0:06:36You're better off, basically whenever you have to deal with Dun and Bradstreet for anything,
0:06:40the correct answer is hang up the phone.
0:06:43That is always the right option, because they'll call you and tell you things like, this is
0:06:47about your business credit report, it's really important that you complete this, and that's
0:06:50all a scam.
0:06:51Just so you know, you don't have to do any of that.
0:06:54The correct answer is, you get your stupid DUNS number if you need it for Apple and you
0:06:58do nothing else with them ever.
0:07:00Anyway, between the first time and second time I had to use them, Apple basically created
0:07:04a whole automated form to register yourself with them through iTunes Connect.
0:07:09I assumed something like that is probably still there.
0:07:12And it was so, so much easier that way than it was when I had to do it the first time.
0:07:15And so, all this stuff is getting way, way better over time.
0:07:19And moral of the story, do not do anything you don't have to do with Dun and Bradstreet.
0:07:23If they call you, hang up.
0:07:24>> Yup, exactly right.
0:07:26Try and avoid them as much as possible.
0:07:28And it's probably worth pointing out along those lines, if you were setting up a new
0:07:34app as a new company, it's worth pointing out that a lot of this stuff does actually
0:07:40probably take a couple weeks, potentially, to get done.
0:07:43And so if you're launching a new app and you have a particular date or event or thing that
0:07:47you have in mind, you may just need to start that before the app is ready and finished,
0:07:53just to make sure that it's actually gone through in process.
0:07:55Because I remember, I think, for Feed Wrangler, I set it up and it's like I wanted to launch
0:08:00sooner, but then it ended up, you know, it took a week for Dun and Bradstreet or somebody,
0:08:06some part of this process to happen, and there was something I could do.
0:08:10And so it's probably good to keep that in mind, that you may need to get this all set
0:08:15up.
0:08:16Because I think you can submit an app before it's all ready, but you won't be able to actually
0:08:19appear on the App Store until your business entity is all nice and happy with Apple.
0:08:27The next section is the Users and Roles section, which, as an independent, initially I would
0:08:33probably have thought, like, I don't really have anything to do there, like, there's just
0:08:37me.
0:08:38But it turns out I actually have spent a fair bit of time in here, and it's fairly useful.
0:08:43So for example, the three kind of users that you can set up in iTunes Connect are Access
0:08:49Users, or I think I'll call them iTunes Connect users, which is really useful if you are ever
0:08:54integrating any external service with your iTunes Connect account.
0:08:58So if you use AppFigures or AppAnnie or any of the, like, sales importing tools and things
0:09:04like that, I would highly recommend setting up a separate Apple ID that, whose sole purpose
0:09:12is accessing those reports, and you can set the permissions for that user so that all
0:09:17they could do with that access is download sales reports.
0:09:23And so you're not, if someone, if somehow your login information was compromised at
0:09:28AppFigures or somewhere externally, all someone could do is know what your download numbers
0:09:33were, they couldn't go in and delete your app or close your developer account or anything
0:09:39like that.
0:09:40So definitely an important thing to do.
0:09:41- And that's a real thing, by the way.
0:09:43Like, a few years ago, one of those big services, it wasn't AppFigures, I think it might have
0:09:47been AppAnnie, was compromised, and they did lose all, like, they compromised everybody's
0:09:53passwords who were signed up with that service, and a lot of us had to go reset Apple ID stuff
0:09:59because of that, and fortunately, I had done the correct thing and had the only sales and
0:10:04marketing user in there, but heard from a lot of people who didn't, and this was a few
0:10:08years ago now, but it's something that you should always keep in mind.
0:10:12If you have to give your iTunes Connect login to some other service to do some useful thing
0:10:16for you, make sure it's not your main one and make sure it can't do anything useful.
0:10:20- Yeah, especially because the authentication for all of those, I believe, require them
0:10:24to store your password directly, because it's not like, you know, it's not some, like, OAuth
0:10:30panel or something where you authorize it.
0:10:33You'll actually have to give them the password, and they have to store it somewhere because
0:10:36they need to then provide it to iTunes Connect.
0:10:39So like, double E, so just go in there and set up a user account.
0:10:44Actually, I've been tempted, and I just never actually have gone through the process of
0:10:47doing this, of actually setting up, you know, like, different logins for myself even, you
0:10:55know, so that I have a, like, an apps one that I go in for when I'm, you know, submitting
0:11:00apps, and I have one that's a different one for maybe when I'm doing other kind of work,
0:11:04just to kind of partition that a little bit.
0:11:06That's probably a bit unnecessary, but I've definitely, it's something that I think about
0:11:10that, you know, your iTunes Connect main user is a very powerful and important thing for
0:11:14your business, so be very thoughtful and careful with how you deal with that.
0:11:20And then you can set up TestFlight beta tester and groups and manage users in here.
0:11:27I tend to mostly just manage this on the apps side of things, which we'll get to in a minute,
0:11:32where you can set up TestFlight builds for a specific app, but I imagine if, you know,
0:11:37this is the place where you can set up, you know, different testing groups or tiers and
0:11:41things.
0:11:42I've never really gotten into there.
0:11:43And then the last thing you can set up here are sandbox testers, which is, like, just
0:11:49a pool of infinite sadness, because the only reason you have to set these up is when you're
0:11:54trying to test, like, foreign currency in-app purchase stuff.
0:12:00Or just testing in-app purchases at all, right?
0:12:02Well, so I tend to test in-app purchases, like, the honest answer for how I test in-app
0:12:07purchases now is I create a TestFlight build, add myself to it, and then just do the in-app
0:12:14purchase in there.
0:12:15That's so much easier.
0:12:16Because, and I don't know why this doesn't apply to development builds, too, but, like,
0:12:21TestFlight builds just do the obvious thing.
0:12:23They let all the purchases happen as though you're purchasing them, but then they don't
0:12:29actually cost money.
0:12:30And, like, that's great.
0:12:32You know, I wish there was a little developer, you know, like, in the Settings app on your
0:12:36iPhone, there's a little developer area once you've enabled development for a phone, where
0:12:40you can change a bunch of, you know, preferences and things there.
0:12:43Like, I wish I could just go in there and say, you know, "What's my local currency for
0:12:49purchases?"
0:12:50And, like, reset purchases or restore purchases, like, set things up there.
0:12:54But until then, we have this sandbox testing place where, for certain kinds of testing,
0:12:58where you are trying to set up something, because you can, you know, if you need to
0:13:02set up a user as though they're, you know, Swiss, this is the place that you can go and
0:13:07configure all that stuff.
0:13:09But CHF is very wide.
0:13:10It takes up a lot of space.
0:13:12It will fill your table cells.
0:13:14Yeah.
0:13:15And so it's one of those things that, if you need to do that kind of stuff, this is where
0:13:19you have to go and do it.
0:13:20But I have great sympathy for you, because every time I've had to open up that section
0:13:23of iTunes Connect, it just makes me sad, because it's so complicated, and you have to log out
0:13:28on your phone, and when you log out, you know, out of your normal, out of whatever, you're
0:13:33sitting there, like, logging in and out of Apple IDs on your phone.
0:13:36Oh, no.
0:13:37This is one thing where I can say, like, you know, we've talked in the past about how,
0:13:40like, having separate development devices, having a whole lot of extra development devices
0:13:44really isn't that necessary most of the time.
0:13:46Yeah.
0:13:47One thing, one area I would say is absolutely the right idea is when you're doing in-app
0:13:49purchase testing.
0:13:50My rule is, I never, ever, ever will sign into a sandbox account on my main phone, because
0:13:58that only leads to problems where, like, sometimes for the next three weeks, you'll just get
0:14:02random password dialogs saying environment sandbox, asking you to re-enter your store
0:14:06password no matter what you've done, and it's like, it is so buggy and annoying to have
0:14:11those random, you know, store authorization dialogs cropping up all over the place for
0:14:15weeks or months or years afterwards.
0:14:17So that's one thing.
0:14:18Like, keep sandbox testing away from your main phone.
0:14:22Yeah.
0:14:23And the nice thing, too, about using it on a developer phone is, like, even if you just
0:14:26do it on a development phone, you still will sometimes have these crazy cyclical errors
0:14:32or issues with, if you switch between multiple sandbox users.
0:14:37And the nice thing about a developer phone is, if everything starts to fall apart, you
0:14:40can just, like, complete, like, hard reset the device, like, blank all the data out and
0:14:45start again.
0:14:46And that's a great, I mean, it's not usually a viable solution for getting around iTunes
0:14:51password prompts to just, like, reset your phone, but with a developer phone, at least
0:14:55you can actually do that, and it's a viable solution.
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0:16:58So the next area, we start to get into the money side of iTunes Connect because there's
0:17:04things that are related to the app and then the things that are related to getting paid.
0:17:08The payments and financial area is...
0:17:11It took me a while when I was first starting out to realize why Apple sort of split this
0:17:15out because there's payments and financial and then there's sales and trends.
0:17:19And it's best I can understand, the payments and financial reports area is the kind of
0:17:24actually reconciled final transaction part of this where at the end of every month or
0:17:31financial month, because financial months aren't real months, Apple will bundle up all
0:17:37of your sales, all your proceeds for the month and write you a check, direct deposit that
0:17:43money into your account.
0:17:45And the payments and financial reports part is where you see that kind of rolled up finalized
0:17:49data.
0:17:50That's also where you get details about currency conversion stuff, because obviously if you
0:17:57sell an app in a foreign country, the exchange rates where you ultimately get that will vary
0:18:02depending on the time of the month it is.
0:18:05And so this is where that final conversion will happen and you'll get a consolidated
0:18:09number.
0:18:10It's also where you get to know when they're going to pay you, which is thankfully less
0:18:14vital now as it was when I was first starting off with the app stuff where knowing the actual
0:18:19exact day when the payment was going to come in was very helpful for timing and planning
0:18:24cash flow and stuff like that.
0:18:26When things are a bit tight, it can be really helpful and so this will tell you that.
0:18:30And also this is where I go if I have any kind of revenue share deal with an app or
0:18:36something, where it's perhaps not crazy uncommon to say go into something with someone
0:18:42else and have some kind of revenue share agreement, you'll be basing those on the numbers you
0:18:47get out of the payments and financial reports tab.
0:18:50Don't base it on the sales and trends tab.
0:18:52That kind of stuff will never reconcile correctly with what you're actually getting in your
0:18:57bank account.
0:18:58And so payments and financial reports is where you go to actually get the number that you
0:19:03could use to base any kind of actual financial distribution from.
0:19:09- Yeah, I would definitely echo that.
0:19:12Whenever you're doing any kind of revenue share thing, I've always structured, whenever
0:19:15I've had to do something like that, I've always structured it as you or I get X percentage
0:19:20of what Apple actually deposits into the bank account.
0:19:24Everything else is like, this is all guidelines, but we actually calculate the number based
0:19:28on what Apple deposits.
0:19:30Whatever number that is, then you take X percent of that and it makes things a lot easier.
0:19:35- Yeah, 'cause otherwise, 'cause this is getting into the next area, the sales and trends area,
0:19:39this is the place that you'll actually probably spend most of your time.
0:19:42Honestly, on a weekly basis, I probably go into here far more than almost any other place
0:19:47in iTunes Connect, because this is where you can see your real-time sales data.
0:19:55It's real time as of yesterday, essentially.
0:19:58And you can get all kinds of, yours is your daily sales, you can slice the data over a
0:20:04lot of different perspectives, and so you can look at it by country or by app, by date.
0:20:13Honestly, for me, I do most of my actual, my tactical analysis of my sales, I do using
0:20:20the, I think it's called the Auto-Ingest API.
0:20:24There's an API that the app iTunes Connect provides where you can download your daily
0:20:27sales reports in an automated fashion.
0:20:31I think we've talked about this before, where I have this crazy spaghetti of script that
0:20:37takes in those things and processes them in ways that I care about, and then I end up
0:20:41with a spreadsheet at the end, and that's how I do a lot of that.
0:20:44But what I love in the sales and trends area is that it has the sales data for all of my
0:20:49apps since I created my developer account.
0:20:52So for me, that's eight years or something like that of data in there, which is just
0:20:56really useful for every now and then I'm trying to understand an app's history or I'm writing
0:21:03a blog post about something, or I'm just curious and seeing, being able to zoom out and get
0:21:09a better perspective.
0:21:10That's something that I, even though the sales and trends data is so focused on what happened
0:21:16yesterday, in a weird way I find it most useful to just zoom out and really get these broad
0:21:21perspectives of what did the last two years of this app's life look like, and trying to
0:21:26use that to inform the decisions I make.
0:21:28- For whatever it's worth, I actually almost never use the iTunes Connect sales and trends
0:21:32area.
0:21:33I've been a user of app figures forever, and I'm very happy just letting them do it.
0:21:38I find that their interface of presenting things is just easier for me to get around,
0:21:46easier for me to find what I need, and I really appreciate their daily emails.
0:21:52The app figures' daily email of like, "Here's how much you sold yesterday."
0:21:55That is basically my barometer of how I'm doing in my business.
0:22:00I've done it since the early days of Instapaper, and it really tells me, 'cause I start to
0:22:05learn, what do I expect a day to look like?
0:22:08And I just always have this idea of what have sales been around recently?
0:22:13And so every month when it's time to get that monthly deposit or do numbers for the month,
0:22:19I'm usually not really surprised by any part of it, because every morning I've been getting
0:22:23an email saying how much I sold the day before, and I know roughly what that means relative
0:22:29to like, how am I doing this month?
0:22:32Is this an up period?
0:22:33Is this a down period?
0:22:34Is this going in the right direction?
0:22:35Do I need to make changes?
0:22:37So I actually hardly ever use iTunes Connect directly for that.
0:22:40- Yeah.
0:22:41I think it's just a question of preference for something like that.
0:22:47I've tried a couple services like that.
0:22:48I've tried app figures.
0:22:49I think they're used to have, this is the one I tried before that, but for me it's never
0:22:55quite stuck.
0:22:56I either go full custom in the, I have my crazy scripts pulling something in and processing
0:23:01it, or I go entirely just using their stuff, and that works for me.
0:23:06But I know, one thing I will say is you can get a similar email from iTunes Connect on
0:23:12a weekly basis.
0:23:13That's one of the notifications you can set up where they'll send you an information like
0:23:17that.
0:23:18It's not that interesting, but you don't want to sign up for a service like app figures.
0:23:21You can just set iTunes Connect to do that, and you'll get it on a weekly basis, which
0:23:25in some ways is useful, because a lot of apps have a weekly seasonality to them.
0:23:31I know a lot of my apps do better on the weekend rather than during the week, so it's usually
0:23:35helpful to just see it on a rolled up basis like that.
0:23:40The next area is the app analytics area, which is a pretty complicated and sophisticated
0:23:48thing, and we've talked about a lot of the things in it over time, but I feel like this
0:23:52is just a fun place to, I don't know, I know I'm a bit of a numberphile to, like, I just
0:23:59love this kind of thing, but you can just go in there and dig around and try and understand
0:24:04what's going on with your applications.
0:24:08The main reason I'll go into it here is I want to take a look at, for example, what
0:24:12is my conversion rate from someone seeing my App Store page to downloading the app,
0:24:20and how do they compare app to app, because there's definitely going to be a difference
0:24:24between a free app and a paid app, for example, but I have a couple of free apps, and so I
0:24:28look at those and I start to think, this app has a 20% better conversion rate compared
0:24:36to this other one.
0:24:37Why would that be?
0:24:38I would use that information to try and make tweaks to my screenshots, to my description,
0:24:43or just in general think about what's going on there.
0:24:48And the reality is, like, App Analytics, this particular type of App Analytics, it's really
0:24:52App Store Analytics is the place where it's really valuable, because a lot of the data
0:24:57in here is not available anywhere else.
0:25:00Like, there is no other place that we can go to get the number of impressions that our
0:25:06app received in the App Store.
0:25:09They do other stuff too, they do kind of the in-app stuff where the retention values and
0:25:14number of sessions and that kind of stuff that you could theoretically do in a third-party
0:25:18thing like Fabric or Roll yourself, but the actual App Store optimization stuff is in
0:25:28this area and it's the only place we can get it, and so it's definitely worth your time
0:25:32to dig around a little bit and just try and understand what's happening in the App Store,
0:25:36because usually that otherwise is a complete black box.
0:25:39Yeah, I mean, and some of the things in there are things that you can't, like metrics that
0:25:44you can't get any other way.
0:25:46So things like how many views your product page gets and stuff like that, and the conversions
0:25:49from there.
0:25:51You can measure a lot of this stuff yourself in your own in-app analytics, but some of
0:25:56the data like that you just can't get outside of Apple, so it is nice for that.
0:26:01This is one area too where there have been many substantial improvements over even the
0:26:06last six months.
0:26:08This area is getting better quickly, and it used to be nonexistent and now it's getting
0:26:14good quickly, so I'm happy with analytics.
0:26:16Yeah, and I will say it's an area that Apple seems to be investing into, which I very much
0:26:24appreciate too, that it did.
0:26:25Like you said, it is getting better and it's just, I love that it allows me to make more
0:26:29informed decisions.
0:26:31When I was recently looking at localizing, I think it was Workouts++, I was looking at,
0:26:38I was trying to guess which countries I should localize into.
0:26:43Analytics has some really great information about what's not just my sales, because my
0:26:48sales data by country is very heavily skewed to the apps, the countries where it's localized
0:26:54into and it has to have been a successful purchase.
0:26:57Whereas I can look at what countries are people looking at the page but then not completing,
0:27:03and that's a good indication, for example, of a place that I might want to look to localizing
0:27:06my App Store description or my screenshots.
0:27:09That kind of information is just incredibly valuable and only available in here.
0:27:15And the last area, and this is an area that we'll probably end up doing a whole episode
0:27:18about, is the actual apps area.
0:27:21This is where you can go in and you do all of the actual, when you want to submit a new
0:27:27app or an update to an app, you go in and enter the information in here.
0:27:31This is where you get, this is one of my favorite buttons in the whole of iTunes Connect, where
0:27:35you can push the new app button, which is awesome.
0:27:39I love pushing that button.
0:27:40It always gives me a thrill to do.
0:27:42- I mean, you are the best person in the world at pushing that button.
0:27:45- I've done it many, many times.
0:27:49So I love that part of this area.
0:27:51And sometimes I was trying to think of things in here that you may not be aware of.
0:27:55There's a great section where it shows you the history of an app, somewhere you can actually
0:28:00go through and see for each version that's been approved in the App Store, the dates
0:28:05for that.
0:28:06I mean, maybe that's not that useful.
0:28:08It's not tactically useful, but there have been times when I've wanted to go back and
0:28:12reference that.
0:28:13And it's nice that iTunes Connect exposes that to you.
0:28:16And you can see, for example, when it went in review and then when it was approved.
0:28:20And so if you're kind of curious to look at the change of that time over time, there is
0:28:25a place to do that.
0:28:27And this is also the place where you'll go to do things like promo codes or in-app purchases,
0:28:34changing the price, test flight stuff.
0:28:37And then now this is where you'll go if you want to respond to reviews.
0:28:40But this is the, in some ways it's the least iTunes Connecty part of this.
0:28:45So much of iTunes Connect seems to be focused on kind of the business and marketing side
0:28:49of things.
0:28:50And much of the app side of it is, feels a bit more like Xcode to me, where it's really
0:28:56just detailed about a specific app and the development process for that app.
0:29:02- So why don't we make that next week?
0:29:03We'll make that a part two, which is the actual app section of iTunes Connect.
0:29:06- Sounds good.
0:29:07- All right, well tune in everybody next week, 'cause we're out of time this week for iTunes
0:29:11Connect part two.
0:29:12Electric bugalo?
0:29:13I don't know.
0:29:14Anyway, thanks everyone for listening, and we will talk to you next week.
0:29:18- Bye.
0:29:19Thank you.
0:29:20Thank you.
0:29:20[