93: The Memory of Somebody Else 
   
 
 
	 00:00:00
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     I'm ready whenever you are, buckaroo. 
     
     
  
 
 
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     Is that my new nickname? 
     
     
  
 
 
	 00:00:04
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     I don't know, it just happens. 
     
     
  
 
 
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     That really threw me off guard. 
     
     
  
 
 
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     You never know what happens in the Cortexma season. 
     
     
  
 
 
	 00:00:12
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     Okay. That's not gonna be in the show, I don't think. 
     
     
  
 
 
 
 
	 00:00:18
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     I'm ready. Yeah, we can start the show a second time. 
     
     
  
 
 
	 00:00:20
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     We can pretend like we didn't just try to start it. 
     
     
  
 
 
 
	 00:00:23
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     Go right ahead, Myke. 
     
     
  
 
 
 
	 00:00:28
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     Alright, well we found the start in there somewhere, didn't we? 
     
     
  
 
 
 
	 00:00:33
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     I just celebrated a milestone. 
     
     
  
 
 
	 00:00:37
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     I've been self-employed for five years now. 
     
     
  
 
 
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     As of like a couple of weeks ago. 
     
     
  
 
 
 
	 00:00:43
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     Isn't that crazy? 
     
     
  
 
 
	 00:00:44
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     That is really crazy. 
     
     
  
 
 
	 00:00:46
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     I cannot believe it's been that long. 
     
     
  
 
 
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     It's gone by very fast. 
     
     
  
 
 
	 00:00:48
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     Like I remember hearing- before we knew each other, 
     
     
  
 
 
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     I remember hearing you announce that on a podcast of yore. 
     
     
  
 
 
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     But I can't believe that's five years ago. 
     
     
  
 
 
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     Yep, that was when you emailed me and said, let's go have lunch. 
     
     
  
 
 
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     And then then look what happened. 
     
     
  
 
 
 
 
	 00:01:05
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     How do you feel about that? 
     
     
  
 
 
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     As five years of self employment is a is a big freaking deal. 
     
     
  
 
 
	 00:01:10
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     It's an interesting thing, because I already celebrated five years of my company, right? 
     
     
  
 
 
	 00:01:14
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     Like a couple of months ago. 
     
     
  
 
 
 
	 00:01:17
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     So this one snuck up on me. 
     
     
  
 
 
	 00:01:19
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     Like, I saw in my calendar, a couple of weeks before, it's like our anniversary of self 
     
     
  
 
 
 
	 00:01:25
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     yeah, these things go hand in hand, right? 
     
     
  
 
 
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     Like I hadn't really put that in my mind. 
     
     
  
 
 
	 00:01:31
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     And so the main thing that I have been thinking about 
     
     
  
 
 
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     is how different I am and how different my life is now. 
     
     
  
 
 
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     It doesn't feel like I have been doing what I do 
     
     
  
 
 
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     for five years, 'cause five years seems like 
     
     
  
 
 
	 00:01:43
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     a really long time and it doesn't feel like 
     
     
  
 
 
	 00:01:45
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     it's been a really long time. 
     
     
  
 
 
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     But when I think back to working in the bank either, 
     
     
  
 
 
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     like especially when I go back to thinking about 
     
     
  
 
 
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     what it was like working in the bank branches. 
     
     
  
 
 
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     But I'll come back to that. 
     
     
  
 
 
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     But when I think about working-- 
     
     
  
 
 
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     - Bank Myke. 
     
     
  
 
 
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     - Yeah, bank manager boy. - I forgot that guy. 
     
     
  
 
 
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     - When I think back to working in marketing at the bank, 
     
     
  
 
 
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     it's like that feels like a lifetime ago. 
     
     
  
 
 
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     But it doesn't feel like I've been, 
     
     
  
 
 
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     when I think just focus on being self-employed 
     
     
  
 
 
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     and running this company, 
     
     
  
 
 
	 00:02:15
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     like five years seems like it's very fast. 
     
     
  
 
 
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     But then when I do think back to working in the branches 
     
     
  
 
 
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     of the bank and working with customers 
     
     
  
 
 
	 00:02:24
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     managing people and all that stuff. Genuinely now, that feels like it wasn't even me. 
     
     
  
 
 
	 00:02:30
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     Yeah, you crossed one of those boundaries. 
     
     
  
 
 
	 00:02:32
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     It feels like I have the memory of somebody else, because it seems so far away from me 
     
     
  
 
 
	 00:02:40
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     now that I'm detached from it. I don't know if this is a thing that happens to people 
     
     
  
 
 
	 00:02:48
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     when they get past 30, I don't know if this is a thing, or if it's just my particular 
     
     
  
 
 
	 00:02:53
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     circumstances but like I'm now at a point where like I have memories that feel like somebody else's memories. 
     
     
  
 
 
	 00:02:58
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     Yeah, I don't think that's an age thing. 
     
     
  
 
 
	 00:03:00
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     It's just because I've had such wild changes in my career, right? I guess. 
     
     
  
 
 
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     Yeah, I think there's two parts of it which is that your life is just so radically different now and 
     
     
  
 
 
	 00:03:11
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     I also just think some personality types are more or less sensitive to this experience of 
     
     
  
 
 
	 00:03:18
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     "Oh, these memories aren't mine." 
     
     
  
 
 
	 00:03:20
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     Like some people seem to never experience that. 
     
     
  
 
 
	 00:03:22
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     Some people seem to experience it quite acutely. 
     
     
  
 
 
	 00:03:24
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     And I think you just hit that intersection of, 
     
     
  
 
 
	 00:03:27
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     yeah, like the, you know, the, 
     
     
  
 
 
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     when I think of all the, like the stuff 
     
     
  
 
 
	 00:03:32
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     that you and Relay have done over the last five years, 
     
     
  
 
 
	 00:03:35
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     it's just, it's a very different situation 
     
     
  
 
 
	 00:03:38
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     than if you had changed jobs 
     
     
  
 
 
	 00:03:42
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     and were like not self-employed. 
     
     
  
 
 
	 00:03:44
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     You might feel like more of a coherent, consistent person 
     
     
  
 
 
	 00:03:48
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     with the youth from five years ago, 
     
     
  
 
 
	 00:03:49
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     is a real abrupt change that's happened. So… 
     
     
  
 
 
 
	 00:03:53
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     I think I had two big changes, right? 
     
     
  
 
 
	 00:03:56
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     Moving into that marketing role was a very big change for me because I was completely 
     
     
  
 
 
	 00:04:01
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     inexperienced in that type of work. 
     
     
  
 
 
	 00:04:05
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     It was a different field, I just happened to work in the same company, and then I changed 
     
     
  
 
 
	 00:04:10
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     field completely again. 
     
     
  
 
 
	 00:04:12
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     So I've done that enough times that it just feels so removed now because it's so different 
     
     
  
 
 
	 00:04:18
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     to what I started out doing in life. 
     
     
  
 
 
	 00:04:21
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     I think it's really charming that you have it in your calendar. 
     
     
  
 
 
	 00:04:24
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     That you put it in there to mark off the anniversaries. 
     
     
  
 
 
	 00:04:27
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     I have like wedding anniversary, dating anniversary, but I also have like the day we bought our 
     
     
  
 
 
 
 
 
	 00:04:37
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     So you can mark those things off. 
     
     
  
 
 
	 00:04:38
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     I'm surprised. 
     
     
  
 
 
	 00:04:39
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     Do you not have that sort of stuff in your calendar? 
     
     
  
 
 
	 00:04:41
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     No, I mean, I have... 
     
     
  
 
 
	 00:04:43
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     That's wild to me because you have so much stuff in the calendar anyway. 
     
     
  
 
 
	 00:04:47
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     Like when I'm on vacation, you put that in your calendar. 
     
     
  
 
 
	 00:04:51
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     Yes, that's true. 
     
     
  
 
 
	 00:04:52
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     So I'm surprised that you don't have like big life moments in there as well because 
     
     
  
 
 
	 00:04:57
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     you don't mind about overfilling it. 
     
     
  
 
 
	 00:04:58
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     I know, but I don't know. 
     
     
  
 
 
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     I think that would overfill it. 
     
     
  
 
 
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     But also, I don't know. 
     
     
  
 
 
	 00:05:03
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     I tend not to think that way. 
     
     
  
 
 
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     I do have like my anniversaries in the calendar, like that kind of stuff. 
     
     
  
 
 
	 00:05:08
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     You don't want to forget that one. 
     
     
  
 
 
	 00:05:09
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     You don't want to forget that one. 
     
     
  
 
 
	 00:05:11
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     It just never occurred to me to put in those sorts of events. 
     
     
  
 
 
	 00:05:15
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     Do you know when it was though? 
     
     
  
 
 
	 00:05:16
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     I'd have to go back and say that's why I don't want to have to do that, right? 
     
     
  
 
 
	 00:05:21
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     I just want to open my calendar and search self-employment and find it. 
     
     
  
 
 
	 00:05:25
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     Yeah, I mean, that's fair enough. 
     
     
  
 
 
	 00:05:27
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     I also think that my situation was a little bit different in that it was a much more spread 
     
     
  
 
 
	 00:05:31
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     out and vague kind of thing in the way teaching schedules work. 
     
     
  
 
 
	 00:05:35
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     Oh, that's a good point. 
     
     
  
 
 
	 00:05:36
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     I am approaching my 10th year podcasting. 
     
     
  
 
 
 
	 00:05:41
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     April 10th, 2020. 
     
     
  
 
 
	 00:05:44
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     I have been podcasting for a decade. 
     
     
  
 
 
	 00:05:46
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     Okay, see this is where... 
     
     
  
 
 
	 00:05:47
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     Alright, like... 
     
     
  
 
 
	 00:05:49
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     I'm now imagining that... 
     
     
  
 
 
	 00:05:51
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     Like, your calendar is going to be very full of all of these... 
     
     
  
 
 
	 00:05:55
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     No, that's just committed to memory, that one. 
     
     
  
 
 
	 00:05:58
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     Oh, okay, that's not on the calendar? 
     
     
  
 
 
	 00:05:59
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     I'm surprised. 
     
     
  
 
 
	 00:06:00
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     Why isn't that one not on the calendar? 
     
     
  
 
 
	 00:06:01
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     At the time, it didn't feel monumental, right? 
     
     
  
 
 
	 00:06:04
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     Like, when I started podcasting, it wasn't like, "Oh..." 
     
     
  
 
 
	 00:06:07
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     Oh, that's true, yeah. 
     
     
  
 
 
	 00:06:08
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     In the moment you're not thinking of this as a big event, 
     
     
  
 
 
	 00:06:11
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     it's more like, "I'm just messing around and I'm experimenting with something." 
     
     
  
 
 
	 00:06:14
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     Although I am now making sure I put podcasting decade in the calendar. 
     
     
  
 
 
	 00:06:18
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     Okay, so that is that is so don't forget that. 
     
     
  
 
 
	 00:06:20
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     Yeah, this is where in my mind, I am now envisioning your calendar. 
     
     
  
 
 
	 00:06:24
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     Like, if you go and look up the official list of holiday days, or so every day is marking of 
     
     
  
 
 
	 00:06:33
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     something or other on the calendar. 
     
     
  
 
 
	 00:06:35
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     National Pancake Day, National holiday. 
     
     
  
 
 
	 00:06:37
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     Yeah, exactly. And this this feels like Myke in 10 years will have a calendar where almost every 
     
     
  
 
 
	 00:06:42
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     day is remarked upon as the anniversary of some special event. 
     
     
  
 
 
	 00:06:46
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     That's a lot of achievements. 
     
     
  
 
 
	 00:06:47
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     You know what? 
     
     
  
 
 
	 00:06:48
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     It is a lot of achievements. 
     
     
  
 
 
	 00:06:49
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     It is a lot of achievements. 
     
     
  
 
 
	 00:06:51
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     So that would be good. 
     
     
  
 
 
	 00:06:52
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     Do you have Cortex Launch Day in there? 
     
     
  
 
 
	 00:06:54
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     No, but I know when it was roughly. 
     
     
  
 
 
	 00:06:57
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     I think you should put Cortex Launch Day in there. 
     
     
  
 
 
	 00:06:59
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     You don't want to have to look it up. 
     
     
  
 
 
	 00:07:00
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     That's true. 
     
     
  
 
 
	 00:07:01
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     You don't want to have to figure it out. 
     
     
  
 
 
	 00:07:02
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     Yeah, that's silly, isn't it? 
     
     
  
 
 
	 00:07:03
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     We're approaching five years of this show. 
     
     
  
 
 
	 00:07:06
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     It's like next summer. 
     
     
  
 
 
	 00:07:07
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     No, don't say that. 
     
     
  
 
 
	 00:07:08
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     That's not true. 
     
     
  
 
 
 
	 00:07:10
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     I think we're just, we're closing in on episode 10 
     
     
  
 
 
	 00:07:13
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     so we can figure out if we wanna keep doing it or not. 
     
     
  
 
 
	 00:07:15
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     That's what's-- - We definitely not have 
     
     
  
 
 
	 00:07:16
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     been recording this show for five years on June 3rd, 2020. 
     
     
  
 
 
	 00:07:20
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     - Jesus Christ. 
     
     
  
 
 
	 00:07:21
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     Yeah, that's not a thing, so yeah, don't, 
     
     
  
 
 
	 00:07:23
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     that one you can leave off the calendar. 
     
     
  
 
 
	 00:07:25
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     - Yep. - I think it's charming 
     
     
  
 
 
	 00:07:26
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     and I think it's sweet that you put in 
     
     
  
 
 
	 00:07:27
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     the important life events. 
     
     
  
 
 
	 00:07:28
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     That is fun, I can see that as being fun. 
     
     
  
 
 
	 00:07:31
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     Yeah, congratulations on five years of being self-employed. 
     
     
  
 
 
	 00:07:34
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     It's a big deal, it's a really big deal. 
     
     
  
 
 
	 00:07:35
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     - That's very kind of you. 
     
     
  
 
 
	 00:07:37
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     I wonder if I have, oh yeah, 
     
     
  
 
 
	 00:07:39
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     I have the date that we first went to lunch. 
     
     
  
 
 
	 00:07:41
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     - Well, you would have that in as an appointment, right? 
     
     
  
 
 
 
	 00:07:45
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     - Or do you celebrate our lunch anniversary every year? 
     
     
  
 
 
	 00:07:47
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     - I might start doing that now. 
     
     
  
 
 
	 00:07:50
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     It was December 4th. 
     
     
  
 
 
	 00:07:52
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     Oh, that was 20, yeah, December 4th, 2014. 
     
     
  
 
 
 
	 00:07:57
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     - So that's like a big day to celebrate. 
     
     
  
 
 
	 00:08:00
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     - Right, is that our anniversary, Myke? 
     
     
  
 
 
	 00:08:01
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     - That's our anniversary, yeah. 
     
     
  
 
 
	 00:08:03
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     (Myke laughing) 
     
     
  
 
 
	 00:08:05
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     - I don't think I'm gonna be putting 
     
     
  
 
 
	 00:08:06
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     that one on the calendar. 
     
     
  
 
 
	 00:08:07
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     - We're putting it in, Myke and Grey's anniversary. 
     
     
  
 
 
 
	 00:08:12
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     - It's in the calendar now. 
     
     
  
 
 
	 00:08:13
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     Repeat every year forever. 
     
     
  
 
 
	 00:08:17
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     - Okay, I'm getting uncomfortable with that forever. 
     
     
  
 
 
	 00:08:21
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     - Don't worry about it. 
     
     
  
 
 
	 00:08:22
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     - Always trying to work in the forever. 
     
     
  
 
 
	 00:08:23
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     - The date will always be forever, right? 
     
     
  
 
 
	 00:08:26
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     There's nothing you can do about that. 
     
     
  
 
 
	 00:08:27
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     We can celebrate, it can be celebrated every year. 
     
     
  
 
 
	 00:08:30
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     - There's nothing you can do about that thin end 
     
     
  
 
 
	 00:08:31
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     of the wedge, nothing you can do about it at all. 
     
     
  
 
 
	 00:08:33
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     Just pay no attention to it forever. 
     
     
  
 
 
 
	 00:08:37
     ◼ 
      
     ►  
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     ◼ 
      
     ►  
     Squarespace gives you the tools and their templates to build about any website you're 
     
     
  
 
 
	 00:09:02
     ◼ 
      
     ►  
     looking for. 
     
     
  
 
 
	 00:09:03
     ◼ 
      
     ►  
     Whether you're going to make a blog, a portfolio, maybe a site for an event, or even have an 
     
     
  
 
 
	 00:09:06
     ◼ 
      
     ►  
     online store. They're beautifully customizable, really easy to tinker around with and make 
     
     
  
 
 
	 00:09:12
     ◼ 
      
     ►  
     look just the way you want so your work feels at home with Squarespace. They are an all-in-one 
     
     
  
 
 
	 00:09:18
     ◼ 
      
     ►  
     platform that will let you take care of anything you need. There is nothing to install, patch or 
     
     
  
 
 
	 00:09:23
     ◼ 
      
     ►  
     upgrade. They've got you covered and back it up with 24/7 customer support. Squarespace plans 
     
     
  
 
 
	 00:09:28
     ◼ 
      
     ►  
     start at just $12 a month but you can go to squarespace.com/cortex and start a free trial 
     
     
  
 
 
	 00:09:34
     ◼ 
      
     ►  
     with no credit card required. When you decide to sign up, use the offer code "CORTEX" and you'll 
     
     
  
 
 
	 00:09:38
     ◼ 
      
     ►  
     get 10% off your first purchase of a website or domain and show your support for this show. 
     
     
  
 
 
	 00:09:44
     ◼ 
      
     ►  
     Once again, that's squarespace.com/cortex and the code "CORTEX" for 10% off your first purchase. 
     
     
  
 
 
	 00:09:50
     ◼ 
      
     ►  
     Our thanks to Squarespace for the support of this show and all of Relay FM. 
     
     
  
 
 
	 00:09:54
     ◼ 
      
     ►  
     Squarespace, make your next move, make your next website. 
     
     
  
 
 
	 00:09:57
     ◼ 
      
     ►  
     I bought a Popsocket case. 
     
     
  
 
 
	 00:09:58
     ◼ 
      
     ►  
     Oh, okay. I hope you didn't buy the one that I thought was terrible. 
     
     
  
 
 
	 00:10:03
     ◼ 
      
     ►  
     I don't think I did. So there was this selection of cases that went on Apple's website. 
     
     
  
 
 
	 00:10:09
     ◼ 
      
     ►  
     What the f*ck is this link? 
     
     
  
 
 
	 00:10:12
     ◼ 
      
     ►  
     No, no, don't look at that yet. No, no, no. Close that tab. We're not there yet. 
     
     
  
 
 
	 00:10:17
     ◼ 
      
     ►  
     I'm sorry. I took this link. 
     
     
  
 
 
	 00:10:20
     ◼ 
      
     ►  
     We're coming to that in a minute, alright? Close that one. We have something else to talk about and we're coming back to that. 
     
     
  
 
 
	 00:10:26
     ◼ 
      
     ►  
     Alright? We're not there yet. 
     
     
  
 
 
	 00:10:31
     ◼ 
      
     ►  
     You're ruining it, you're ruining it. 
     
     
  
 
 
	 00:10:33
     ◼ 
      
     ►  
     You see, I shouldn't put the links in the document. 
     
     
  
 
 
	 00:10:35
     ◼ 
      
     ►  
     I should, if I were to surprise you with these things. 
     
     
  
 
 
	 00:10:37
     ◼ 
      
     ►  
     - If you don't want me to click the links, 
     
     
  
 
 
	 00:10:39
     ◼ 
      
     ►  
     don't put them in the shared document. 
     
     
  
 
 
	 00:10:41
     ◼ 
      
     ►  
     I thought, oh, you got a Popsocket case, 
     
     
  
 
 
	 00:10:43
     ◼ 
      
     ►  
     let me see what one it is. 
     
     
  
 
 
	 00:10:44
     ◼ 
      
     ►  
     - Click the link above that one. 
     
     
  
 
 
	 00:10:46
     ◼ 
      
     ►  
     The one apple.com/something. 
     
     
  
 
 
	 00:10:48
     ◼ 
      
     ►  
     - I thought that was the one I did click. 
     
     
  
 
 
	 00:10:50
     ◼ 
      
     ►  
     Oh, I wasn't paying attention. 
     
     
  
 
 
	 00:10:51
     ◼ 
      
     ►  
     - No, you didn't. 
     
     
  
 
 
	 00:10:52
     ◼ 
      
     ►  
     - I clicked the wrong thing. 
     
     
  
 
 
	 00:10:52
     ◼ 
      
     ►  
     - Right, so I bought one of these cases, 
     
     
  
 
 
	 00:10:53
     ◼ 
      
     ►  
     the Otobox Figura and Pop series case. 
     
     
  
 
 
	 00:10:57
     ◼ 
      
     ►  
     - Okay, okay. 
     
     
  
 
 
	 00:10:59
     ◼ 
      
     ►  
     This is less funny. 
     
     
  
 
 
	 00:11:00
     ◼ 
      
     ►  
     It's less funny. This is more like I bought this and would like to provide follow up because 
     
     
  
 
 
	 00:11:04
     ◼ 
      
     ►  
     we've been talking about these, right? This is a much better looking case than the ones 
     
     
  
 
 
	 00:11:08
     ◼ 
      
     ►  
     we were looking at before. 
     
     
  
 
 
	 00:11:09
     ◼ 
      
     ►  
     It is. This one looks better. What do you think about it? 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     It is basically the Apple Silicon case with a pop socket mount on the back. 
     
     
  
 
 
	 00:11:18
     ◼ 
      
     ►  
     Okay, I'm intrigued. 
     
     
  
 
 
	 00:11:19
     ◼ 
      
     ►  
     So I have it. The only downside that I have found, which I got over very easily, is the 
     
     
  
 
 
	 00:11:28
     ◼ 
      
     ►  
     kind of lip of the case goes all the way around. 
     
     
  
 
 
	 00:11:30
     ◼ 
      
     ►  
     - Oh, you mean on the bottom one, on the bottom lip, okay. 
     
     
  
 
 
	 00:11:33
     ◼ 
      
     ►  
     - And on Apple's cases, it's not on the bottom. 
     
     
  
 
 
	 00:11:36
     ◼ 
      
     ►  
     And I was worried that was gonna get in the way 
     
     
  
 
 
	 00:11:37
     ◼ 
      
     ►  
     of performing the swiping gestures, but it hasn't. 
     
     
  
 
 
	 00:11:40
     ◼ 
      
     ►  
     So I've got this and you can swap out the pop socket, right? 
     
     
  
 
 
	 00:11:44
     ◼ 
      
     ►  
     So like I put the pop socket that I like on the back. 
     
     
  
 
 
	 00:11:47
     ◼ 
      
     ►  
     - Oh, it's their removable one? 
     
     
  
 
 
	 00:11:49
     ◼ 
      
     ►  
     - Yeah, I got it to work with wireless charging once. 
     
     
  
 
 
	 00:11:53
     ◼ 
      
     ►  
     - Right, yeah, yeah, this is the thing. 
     
     
  
 
 
	 00:11:54
     ◼ 
      
     ►  
     - But you still got, it doesn't work consistently. 
     
     
  
 
 
	 00:11:57
     ◼ 
      
     ►  
     - Yeah, I guess I'm convinced the tolerance 
     
     
  
 
 
	 00:11:59
     ◼ 
      
     ►  
     is within the amount of thermal expansion 
     
     
  
 
 
	 00:12:02
     ◼ 
      
     ►  
     that happens as the battery warms up. 
     
     
  
 
 
	 00:12:04
     ◼ 
      
     ►  
     It's like we are talking microns of difference in distance. 
     
     
  
 
 
	 00:12:08
     ◼ 
      
     ►  
     And if your phone is just a little bit warmer, 
     
     
  
 
 
	 00:12:11
     ◼ 
      
     ►  
     it's too thick. 
     
     
  
 
 
	 00:12:11
     ◼ 
      
     ►  
     - The Qi charger that I have was one of like the first ones 
     
     
  
 
 
	 00:12:16
     ◼ 
      
     ►  
     that came out with the iPhone. 
     
     
  
 
 
	 00:12:18
     ◼ 
      
     ►  
     So I don't know if maybe more modern Qi chargers 
     
     
  
 
 
	 00:12:20
     ◼ 
      
     ►  
     would perform better at that. 
     
     
  
 
 
	 00:12:22
     ◼ 
      
     ►  
     - Yeah, yeah, this is my number one request for, 
     
     
  
 
 
	 00:12:25
     ◼ 
      
     ►  
     I don't know, Qi Incorporated or whoever's in charge of this, but like, distance guys. 
     
     
  
 
 
	 00:12:29
     ◼ 
      
     ►  
     The only thing I care about is distance. 
     
     
  
 
 
 
	 00:12:32
     ◼ 
      
     ►  
     Zero interest. 
     
     
  
 
 
 
	 00:12:34
     ◼ 
      
     ►  
     Infinite interest. 
     
     
  
 
 
	 00:12:35
     ◼ 
      
     ►  
     No, what I want, what I want Apple to do is, or any phone, I don't know, this must not 
     
     
  
 
 
	 00:12:41
     ◼ 
      
     ►  
     be possible because I've never seen a phone do this. 
     
     
  
 
 
	 00:12:43
     ◼ 
      
     ►  
     I want the charging to work with the phone face down. 
     
     
  
 
 
 
	 00:12:48
     ◼ 
      
     ►  
     Because then I can do whatever I want case-wise, and when my, at night, I want to put my phone 
     
     
  
 
 
	 00:12:52
     ◼ 
      
     ►  
     face down anyway. 
     
     
  
 
 
 
	 00:12:54
     ◼ 
      
     ►  
     Okay, I see what you're saying. 
     
     
  
 
 
 
	 00:12:56
     ◼ 
      
     ►  
     I want it to work both sides of the phone. 
     
     
  
 
 
	 00:12:59
     ◼ 
      
     ►  
     That's what I would like, 
     
     
  
 
 
	 00:13:00
     ◼ 
      
     ►  
     but I assume it's impossible to do. 
     
     
  
 
 
	 00:13:02
     ◼ 
      
     ►  
     You can't put that technology behind the screen, 
     
     
  
 
 
	 00:13:04
     ◼ 
      
     ►  
     would be my assumption. 
     
     
  
 
 
	 00:13:05
     ◼ 
      
     ►  
     But ideally, that is what I would want, 
     
     
  
 
 
	 00:13:08
     ◼ 
      
     ►  
     is that I could just put the phone down on the Qi charger, 
     
     
  
 
 
	 00:13:11
     ◼ 
      
     ►  
     and then I don't have to worry 
     
     
  
 
 
	 00:13:12
     ◼ 
      
     ►  
     about all this pop socket nonsense 
     
     
  
 
 
	 00:13:13
     ◼ 
      
     ►  
     or case nonsense or anything. 
     
     
  
 
 
	 00:13:15
     ◼ 
      
     ►  
     - Yeah, my guess is it has to do with the, 
     
     
  
 
 
	 00:13:17
     ◼ 
      
     ►  
     well, again, the physics of how the wireless charging works. 
     
     
  
 
 
	 00:13:21
     ◼ 
      
     ►  
     You don't want the alternating magnetic fields 
     
     
  
 
 
	 00:13:24
     ◼ 
      
     ►  
     to be passing through all the electronics that actually make up the phone. 
     
     
  
 
 
	 00:13:26
     ◼ 
      
     ►  
     I'm going to guess there's some kind of shielding on the other side of the 
     
     
  
 
 
	 00:13:30
     ◼ 
      
     ►  
     charger to save the internal electronics. 
     
     
  
 
 
	 00:13:31
     ◼ 
      
     ►  
     That is like, it's not the screen that's blocking it. 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     It's the phone itself. 
     
     
  
 
 
	 00:13:35
     ◼ 
      
     ►  
     Like you don't want to be charging across those electronics. 
     
     
  
 
 
	 00:13:37
     ◼ 
      
     ►  
     That's my guess. 
     
     
  
 
 
 
	 00:13:39
     ◼ 
      
     ►  
     If I had to like bet money on it, I think you would literally never get that. 
     
     
  
 
 
	 00:13:42
     ◼ 
      
     ►  
     Like it's just not going to happen. 
     
     
  
 
 
	 00:13:43
     ◼ 
      
     ►  
     I assume so too, because otherwise it's like I've never seen a phone that does it. 
     
     
  
 
 
	 00:13:48
     ◼ 
      
     ►  
     So there's got to be a reason. 
     
     
  
 
 
	 00:13:49
     ◼ 
      
     ►  
     The reason could just be the like the distance. 
     
     
  
 
 
	 00:13:51
     ◼ 
      
     ►  
     The thickness of the phone is too far. 
     
     
  
 
 
	 00:13:53
     ◼ 
      
     ►  
     combined with interference. 
     
     
  
 
 
	 00:13:55
     ◼ 
      
     ►  
     But I would suspect that it's actually 
     
     
  
 
 
	 00:13:57
     ◼ 
      
     ►  
     like a physics reason why. 
     
     
  
 
 
	 00:13:58
     ◼ 
      
     ►  
     But that's why I still just want distance. 
     
     
  
 
 
	 00:14:01
     ◼ 
      
     ►  
     And I want centimeters, not millimeters of distance here. 
     
     
  
 
 
	 00:14:05
     ◼ 
      
     ►  
     Chi, ink, get on that. 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     All right, so listen, listen, listen. 
     
     
  
 
 
	 00:14:09
     ◼ 
      
     ►  
     - Now you can click the second link. 
     
     
  
 
 
	 00:14:11
     ◼ 
      
     ►  
     - No, no, but before we click the second link, 
     
     
  
 
 
	 00:14:13
     ◼ 
      
     ►  
     popsocket placement, is it too low? 
     
     
  
 
 
	 00:14:15
     ◼ 
      
     ►  
     It looks low. 
     
     
  
 
 
	 00:14:16
     ◼ 
      
     ►  
     - Okay, it is slightly lower. 
     
     
  
 
 
 
	 00:14:20
     ◼ 
      
     ►  
     - But it is not so much that it's got to, 
     
     
  
 
 
	 00:14:23
     ◼ 
      
     ►  
     became a problem for me. The only thing is when the phone is laid on is like put 
     
     
  
 
 
	 00:14:26
     ◼ 
      
     ►  
     down on the desk it ever so slightly leans towards the camera side but with 
     
     
  
 
 
	 00:14:33
     ◼ 
      
     ►  
     the pro max I don't know what it's like with the regular pro the 
     
     
  
 
 
	 00:14:36
     ◼ 
      
     ►  
     case isn't touching the table it's just like leans a little bit towards one side 
     
     
  
 
 
	 00:14:42
     ◼ 
      
     ►  
     okay I'm gonna give it a try I like it yeah but also you these are in the 
     
     
  
 
 
	 00:14:48
     ◼ 
      
     ►  
     stores I bought it from the Comet Garden store in London so you can just go and 
     
     
  
 
 
	 00:14:52
     ◼ 
      
     ►  
     look at it and put your phone in it if you want. 
     
     
  
 
 
	 00:14:55
     ◼ 
      
     ►  
     - Myke, Myke. - Get all the germs. 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     - Myke, that would require me to leave my house. 
     
     
  
 
 
	 00:14:59
     ◼ 
      
     ►  
     - Yeah, you got a real problem with this. 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     - Which is not gonna happen. 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     - Some point we need to have a discussion about this, 
     
     
  
 
 
	 00:15:04
     ◼ 
      
     ►  
     this like not leaving the house thing you've got going on. 
     
     
  
 
 
	 00:15:07
     ◼ 
      
     ►  
     - How would you like to get your order? 
     
     
  
 
 
	 00:15:08
     ◼ 
      
     ►  
     I'll pick it up, I'd like it delivered. 
     
     
  
 
 
	 00:15:10
     ◼ 
      
     ►  
     I'd like it delivered, Apple. 
     
     
  
 
 
	 00:15:11
     ◼ 
      
     ►  
     I don't know why you're even asking. 
     
     
  
 
 
	 00:15:13
     ◼ 
      
     ►  
     Click, click, click. - Oh boy. 
     
     
  
 
 
 
	 00:15:16
     ◼ 
      
     ►  
     Now you can click the other link. 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     - Okay, I've already clicked the other link though. 
     
     
  
 
 
	 00:15:19
     ◼ 
      
     ►  
     - I saw this a couple of days ago. 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     I have no idea why this product exists. 
     
     
  
 
 
	 00:15:24
     ◼ 
      
     ►  
     So PopSockets now, you can remove the tops of them, right? 
     
     
  
 
 
	 00:15:29
     ◼ 
      
     ►  
     So it's either into a case or the adhesive thing there, 
     
     
  
 
 
	 00:15:31
     ◼ 
      
     ►  
     you twist it off and you pull it off, but the mount remains. 
     
     
  
 
 
	 00:15:35
     ◼ 
      
     ►  
     PopSocket have made a case for AirPods. 
     
     
  
 
 
	 00:15:38
     ◼ 
      
     ►  
     So you can attach the AirPods to a PopSocket mount. 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     So you can have your AirPods on the back of your phone. 
     
     
  
 
 
	 00:15:45
     ◼ 
      
     ►  
     I don't know why this exists. 
     
     
  
 
 
	 00:15:47
     ◼ 
      
     ►  
     - So this is what I was laughing uproariously at before, 
     
     
  
 
 
	 00:15:50
     ◼ 
      
     ►  
     because it was just so surprising. 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     And the picture is extra funny. 
     
     
  
 
 
	 00:15:54
     ◼ 
      
     ►  
     Like the framing of the picture makes it look ridiculous 
     
     
  
 
 
	 00:15:57
     ◼ 
      
     ►  
     that you have your AirPods case 
     
     
  
 
 
	 00:15:59
     ◼ 
      
     ►  
     will like click into the back of your phone 
     
     
  
 
 
	 00:16:02
     ◼ 
      
     ►  
     where the popsocket would be. 
     
     
  
 
 
	 00:16:04
     ◼ 
      
     ►  
     But the more I look at it, I wonder, 
     
     
  
 
 
	 00:16:05
     ◼ 
      
     ►  
     oh, I wonder how good of a handle 
     
     
  
 
 
	 00:16:07
     ◼ 
      
     ►  
     the AirPods case might actually make for the phone. 
     
     
  
 
 
	 00:16:10
     ◼ 
      
     ►  
     Like maybe it's not as crazy as it first seems. 
     
     
  
 
 
	 00:16:14
     ◼ 
      
     ►  
     - Buy one then and let me know 
     
     
  
 
 
	 00:16:16
     ◼ 
      
     ►  
     'cause no one else is gonna do it. 
     
     
  
 
 
	 00:16:18
     ◼ 
      
     ►  
     - No, I'm not gonna be the first mover here. 
     
     
  
 
 
	 00:16:20
     ◼ 
      
     ►  
     but it just was so surprising, it made me really laugh. 
     
     
  
 
 
	 00:16:24
     ◼ 
      
     ►  
     But I'm looking at it and going, maybe it's not crazy. 
     
     
  
 
 
	 00:16:27
     ◼ 
      
     ►  
     Maybe this is less ridiculous than it seems. 
     
     
  
 
 
	 00:16:30
     ◼ 
      
     ►  
     - Yeah, I think this is crazy. 
     
     
  
 
 
	 00:16:31
     ◼ 
      
     ►  
     - You think it's crazy? - I think this is wild. 
     
     
  
 
 
	 00:16:33
     ◼ 
      
     ►  
     To have your AirPods become a popsocket? 
     
     
  
 
 
	 00:16:36
     ◼ 
      
     ►  
     - Yeah, I don't know. - No, I don't like this. 
     
     
  
 
 
	 00:16:37
     ◼ 
      
     ►  
     - Maybe this can start a trend 
     
     
  
 
 
	 00:16:39
     ◼ 
      
     ►  
     where you attach devices to other devices. 
     
     
  
 
 
	 00:16:43
     ◼ 
      
     ►  
     So you could make, like your phone could become 
     
     
  
 
 
	 00:16:47
     ◼ 
      
     ►  
     the pop socket for your iPad. 
     
     
  
 
 
	 00:16:49
     ◼ 
      
     ►  
     I think they could make a case, 
     
     
  
 
 
	 00:16:51
     ◼ 
      
     ►  
     they could make a pop socket that would work that way. 
     
     
  
 
 
	 00:16:53
     ◼ 
      
     ►  
     - And then your iPad is like a pop socket for your iMac. 
     
     
  
 
 
	 00:16:56
     ◼ 
      
     ►  
     - Yeah, yeah. 
     
     
  
 
 
	 00:16:57
     ◼ 
      
     ►  
     Actually, yeah, that's a good idea. 
     
     
  
 
 
	 00:16:58
     ◼ 
      
     ►  
     I think that could work. 
     
     
  
 
 
	 00:17:00
     ◼ 
      
     ►  
     - That's it. 
     
     
  
 
 
	 00:17:01
     ◼ 
      
     ►  
     There's the ergonomics you've been looking for. 
     
     
  
 
 
	 00:17:03
     ◼ 
      
     ►  
     - I've always wanted to be able to pick up my computer 
     
     
  
 
 
	 00:17:06
     ◼ 
      
     ►  
     in a more convenient way. 
     
     
  
 
 
	 00:17:07
     ◼ 
      
     ►  
     And by gripping my iPad on the back of it, 
     
     
  
 
 
	 00:17:10
     ◼ 
      
     ►  
     that's the solution I've been looking for. 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     - Talking about the AirPods, 
     
     
  
 
 
	 00:17:13
     ◼ 
      
     ►  
     I wanna stumble into a quick CORTEC with you. 
     
     
  
 
 
 
	 00:17:17
     ◼ 
      
     ►  
     - Because there's been a bunch of Apple products 
     
     
  
 
 
	 00:17:19
     ◼ 
      
     ►  
     and I'm just, I wanna get like a kind of idea from you, 
     
     
  
 
 
	 00:17:22
     ◼ 
      
     ►  
     yay or nay on them. 
     
     
  
 
 
 
	 00:17:24
     ◼ 
      
     ►  
     - AirPods Pro, have you tried those? 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     - Oh, bought them immediately. 
     
     
  
 
 
	 00:17:27
     ◼ 
      
     ►  
     - Aren't they fantastic? 
     
     
  
 
 
 
	 00:17:29
     ◼ 
      
     ►  
     - Oh, you know what? 
     
     
  
 
 
	 00:17:30
     ◼ 
      
     ►  
     Let me say that, I shouldn't suppose this, 
     
     
  
 
 
	 00:17:32
     ◼ 
      
     ►  
     you are a big noise canceling person. 
     
     
  
 
 
 
	 00:17:35
     ◼ 
      
     ►  
     - What do you think of the noise canceling? 
     
     
  
 
 
	 00:17:37
     ◼ 
      
     ►  
     - Okay, AirPods Pro, I really like them. 
     
     
  
 
 
	 00:17:40
     ◼ 
      
     ►  
     And I have to say, we do complain about Apple a lot, 
     
     
  
 
 
	 00:17:43
     ◼ 
      
     ►  
     like in things that are frustrating. 
     
     
  
 
 
	 00:17:44
     ◼ 
      
     ►  
     - 'Cause they have had a terrible year 
     
     
  
 
 
	 00:17:46
     ◼ 
      
     ►  
     in a lot of departments. 
     
     
  
 
 
	 00:17:48
     ◼ 
      
     ►  
     - In a lot of departments, 
     
     
  
 
 
	 00:17:49
     ◼ 
      
     ►  
     they've had a really bad software year. 
     
     
  
 
 
	 00:17:50
     ◼ 
      
     ►  
     I think it's interesting because I'm really aware 
     
     
  
 
 
	 00:17:54
     ◼ 
      
     ►  
     that this year has also been a release 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     of a lot of small quality of life improvements 
     
     
  
 
 
	 00:18:02
     ◼ 
      
     ►  
     in the software. 
     
     
  
 
 
	 00:18:02
     ◼ 
      
     ►  
     I feel like there's a lot of little things 
     
     
  
 
 
	 00:18:05
     ◼ 
      
     ►  
     that you sort of don't notice 
     
     
  
 
 
	 00:18:06
     ◼ 
      
     ►  
     until you look at the old stuff where it's like, 
     
     
  
 
 
	 00:18:08
     ◼ 
      
     ►  
     oh, there's been a lot of improvement 
     
     
  
 
 
	 00:18:09
     ◼ 
      
     ►  
     across a lot of little things. 
     
     
  
 
 
	 00:18:11
     ◼ 
      
     ►  
     But there's also been enormous software disasters. 
     
     
  
 
 
	 00:18:13
     ◼ 
      
     ►  
     I feel like it's been a real mixed bag this year. 
     
     
  
 
 
	 00:18:16
     ◼ 
      
     ►  
     But the AirPods Pro, their little thing where you can hold the stem of the headphone and 
     
     
  
 
 
	 00:18:22
     ◼ 
      
     ►  
     it switches from transparency mode to noise cancelling mode, that is Apple at its best. 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     It makes the little chime sound. 
     
     
  
 
 
	 00:18:32
     ◼ 
      
     ►  
     And it's also clicking. 
     
     
  
 
 
	 00:18:33
     ◼ 
      
     ►  
     It's like an artificial click. 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     Did you know that? 
     
     
  
 
 
	 00:18:36
     ◼ 
      
     ►  
     Yeah, it does that like click-clunk sound. 
     
     
  
 
 
	 00:18:40
     ◼ 
      
     ►  
     Or like I cannot reproduce the sound. 
     
     
  
 
 
	 00:18:42
     ◼ 
      
     ►  
     Yeah, that's it. 
     
     
  
 
 
	 00:18:43
     ◼ 
      
     ►  
     Well done there, Myke. 
     
     
  
 
 
	 00:18:44
     ◼ 
      
     ►  
     That's really good. 
     
     
  
 
 
	 00:18:45
     ◼ 
      
     ►  
     provided the original sound bite that's why that's that's why it matches so 
     
     
  
 
 
	 00:18:50
     ◼ 
      
     ►  
     fascinating right yeah but so i've been trying these out on my on my soul excursions from the 
     
     
  
 
 
	 00:18:56
     ◼ 
      
     ►  
     house to go to the gym and being on the street and then switching that on and putting the noise 
     
     
  
 
 
	 00:19:02
     ◼ 
      
     ►  
     cancelling on it really provides this subjective feeling like the world is fading away it's that 
     
     
  
 
 
	 00:19:09
     ◼ 
      
     ►  
     that's what is like apple at its best. The chime, the little click, it's... 
     
     
  
 
 
	 00:19:15
     ◼ 
      
     ►  
     Okay, this is gonna sound a million times overblown. But I think it's the first 
     
     
  
 
 
	 00:19:23
     ◼ 
      
     ►  
     consumer-facing experience that is a little bit like augmented reality. 
     
     
  
 
 
	 00:19:30
     ◼ 
      
     ►  
     No, I've heard other people saying this kind of thing too, so I don't think that you're too far 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     away, right? Like, because the transparency mode lets noise in. It's not real. They are manipulating 
     
     
  
 
 
	 00:19:44
     ◼ 
      
     ►  
     the sound that comes to you to highlight some things and lower some other things. So it's 
     
     
  
 
 
	 00:19:48
     ◼ 
      
     ►  
     creating something which is not real, but you're experiencing the world in a different way. 
     
     
  
 
 
	 00:19:54
     ◼ 
      
     ►  
     Yeah, and it's just like that turn on noise cancelling has this effect of, 
     
     
  
 
 
	 00:19:59
     ◼ 
      
     ►  
     I've pressed a button and it provides this illusion of modifying the world outside my brain. 
     
     
  
 
 
	 00:20:07
     ◼ 
      
     ►  
     Yeah, I'm like big on noise cancelling and I've had other headphones that do like an equivalent 
     
     
  
 
 
	 00:20:11
     ◼ 
      
     ►  
     of transparency mode or that let you hear stuff. The previous ones that were probably the best 
     
     
  
 
 
	 00:20:15
     ◼ 
      
     ►  
     were like the latest Sony whatever terrible name headphones. 
     
     
  
 
 
	 00:20:19
     ◼ 
      
     ►  
     - Yeah, the over ears, right. 
     
     
  
 
 
	 00:20:20
     ◼ 
      
     ►  
     - Yeah, like they work but it doesn't give you the illusion of I'm listening to the outside world 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
     and then I've turned the outside world down. 
     
     
  
 
 
	 00:20:31
     ◼ 
      
     ►  
     Like, it wasn't quite convincing enough. 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     Whereas these have crossed a threshold of convincingness 
     
     
  
 
 
	 00:20:37
     ◼ 
      
     ►  
     that it does provide this, like, this illusion of 
     
     
  
 
 
	 00:20:43
     ◼ 
      
     ►  
     "I have affected the world around me." 
     
     
  
 
 
	 00:20:45
     ◼ 
      
     ►  
     And that's why it made me think of AR. 
     
     
  
 
 
	 00:20:48
     ◼ 
      
     ►  
     Like, "Oh, I would never have expected to have this feeling." 
     
     
  
 
 
	 00:20:53
     ◼ 
      
     ►  
     Like, we're all waiting for the AR glasses, right? 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     We all know this is in our future. 
     
     
  
 
 
	 00:20:57
     ◼ 
      
     ►  
     - Don't want it. 
     
     
  
 
 
	 00:20:57
     ◼ 
      
     ►  
     Okay, well, whatever. 
     
     
  
 
 
	 00:20:59
     ◼ 
      
     ►  
     But this is where it snuck in through this other sensory experience that I wouldn't have expected. 
     
     
  
 
 
	 00:21:07
     ◼ 
      
     ►  
     So I just think that's really interesting. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     So I really like them. 
     
     
  
 
 
	 00:21:12
     ◼ 
      
     ►  
     And they are going to replace my regular AirPods immediately. 
     
     
  
 
 
	 00:21:18
     ◼ 
      
     ►  
     But I'm not going to use them for the thing that I was originally buying them for, 
     
     
  
 
 
	 00:21:23
     ◼ 
      
     ►  
     which is what headphones do I want to use at the gym. 
     
     
  
 
 
	 00:21:26
     ◼ 
      
     ►  
     and I got the Beats, the Powerbeats Pro, the other one that Apple makes. 
     
     
  
 
 
	 00:21:31
     ◼ 
      
     ►  
     They're probably better for the gym because they have that little hook over the ear, right? 
     
     
  
 
 
	 00:21:34
     ◼ 
      
     ►  
     Yeah, I like those better for the gym even though they don't have noise cancelling, 
     
     
  
 
 
	 00:21:39
     ◼ 
      
     ►  
     they do well enough to like, muffle the outside gym sounds and they're just more solid in my head. 
     
     
  
 
 
	 00:21:45
     ◼ 
      
     ►  
     AirPods Pro, they're pretty good for being solid in my head but I prefer the Powerbeats 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     for the gym so I'm sticking with those as my gym headphones but the AirPods Pro are replacing my 
     
     
  
 
 
	 00:21:55
     ◼ 
      
     ►  
     regular ones. 
     
     
  
 
 
	 00:21:56
     ◼ 
      
     ►  
     Are you gonna try the AirPods on planes? 
     
     
  
 
 
	 00:21:59
     ◼ 
      
     ►  
     I mean I'll try them because I'll always have them with me, but I do really like the Sony 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     over-ear headphones. 
     
     
  
 
 
	 00:22:04
     ◼ 
      
     ►  
     I mean I haven't done like a side-by-side test but I'm willing to bet that the over-ear 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     headphones... 
     
     
  
 
 
	 00:22:09
     ◼ 
      
     ►  
     I don't know about this, like, I don't know who would win in a hands-down noise cancelling 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     competition, but I feel like over-ear headphones like the Sony headphones are more, they're 
     
     
  
 
 
	 00:22:20
     ◼ 
      
     ►  
     more like psychologically isolating. 
     
     
  
 
 
	 00:22:22
     ◼ 
      
     ►  
     what I want is like I'm working on a thing or I'm just doing like you are also 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     Signaling to other people in a much more effective way. Yeah, maybe that maybe that's what it is 
     
     
  
 
 
	 00:22:32
     ◼ 
      
     ►  
     Maybe it's like the the over ear headphones 
     
     
  
 
 
	 00:22:34
     ◼ 
      
     ►  
     Augment my reality by telling people to leave me the hell alone or at least that they know they can't speak to you immediately 
     
     
  
 
 
	 00:22:40
     ◼ 
      
     ►  
     Yeah, they have to get your attention first, you know, maybe that's the thing for you. I don't know 
     
     
  
 
 
	 00:22:44
     ◼ 
      
     ►  
     Yeah, so I don't know like I don't know have you have you uh left your house and traveled in the world? 
     
     
  
 
 
	 00:22:49
     ◼ 
      
     ►  
     Oh, yeah, I've been on public transport. I've taken plane journeys with them. Oh, okay, and they are replacing all of the headphones 
     
     
  
 
 
	 00:22:56
     ◼ 
      
     ►  
     I own. Wow. I didn't have any noise cancelling headphones. Are you wearing them right now or podcasting? Oh, except my podcasting headphones 
     
     
  
 
 
	 00:23:04
     ◼ 
      
     ►  
     Okay, so they're not replacing. That's a very good though. You I'm very pleased you said that because a million people would have asked me 
     
     
  
 
 
	 00:23:09
     ◼ 
      
     ►  
     So I'm really happy. How are you using the AirPods Pro? It's podcast. It would be possible, but you shouldn't do it 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     Yeah, because there'd be latency and a little leakage 
     
     
  
 
 
 
	 00:23:19
     ◼ 
      
     ►  
     Let he who has not podcasted using AirPods cast the first stone there. 
     
     
  
 
 
	 00:23:24
     ◼ 
      
     ►  
     We've all had to do it under some circumstances. 
     
     
  
 
 
	 00:23:26
     ◼ 
      
     ►  
     I've never done it. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     I would love to actually try and see what it's like to podcast with noise cancellation 
     
     
  
 
 
 
	 00:23:32
     ◼ 
      
     ►  
     I don't recommend it. 
     
     
  
 
 
	 00:23:33
     ◼ 
      
     ►  
     I don't recommend it at all. 
     
     
  
 
 
	 00:23:34
     ◼ 
      
     ►  
     Oh, you've tried it? 
     
     
  
 
 
	 00:23:35
     ◼ 
      
     ►  
     I am wearing my Sony headphones right now. 
     
     
  
 
 
	 00:23:36
     ◼ 
      
     ►  
     I always wear them when I'm doing podcasting and I do not turn on the noise cancellation. 
     
     
  
 
 
	 00:23:39
     ◼ 
      
     ►  
     Two in your brain at that point. 
     
     
  
 
 
	 00:23:41
     ◼ 
      
     ►  
     Yeah, yeah, yeah. It also, at least I find that the effect, if you are talking, but also 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     hearing yourself through noise cancelling headphones, there's something that your brain 
     
     
  
 
 
	 00:23:53
     ◼ 
      
     ►  
     does where you're like trying to compensate for how you think your voice should sound. 
     
     
  
 
 
	 00:23:57
     ◼ 
      
     ►  
     So it leads to like a kind of vocal strain. 
     
     
  
 
 
	 00:23:59
     ◼ 
      
     ►  
     I want to try this now. I'm sure it's going to be weird, but now I just want to try it. 
     
     
  
 
 
 
	 00:24:04
     ◼ 
      
     ►  
     But I really like when I go on the tube or whatever, and it's noisy, and I can just, 
     
     
  
 
 
	 00:24:09
     ◼ 
      
     ►  
     and just make it all go away. I really like that. 
     
     
  
 
 
	 00:24:13
     ◼ 
      
     ►  
     Yeah, the ability to switch between those two modes is really killer. 
     
     
  
 
 
	 00:24:17
     ◼ 
      
     ►  
     They're fantastic headphones. 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     It was way better on a plane. It worked really well on the plane. 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     I didn't have to have my volume. I have my volume like halfway, right? 
     
     
  
 
 
	 00:24:25
     ◼ 
      
     ►  
     I usually have it maximum with my old AirPods, which is bad for the ears, obviously. 
     
     
  
 
 
	 00:24:29
     ◼ 
      
     ►  
     And as well, these are like the first pair of noise cancelling headphones 
     
     
  
 
 
	 00:24:34
     ◼ 
      
     ►  
     that has worked with me. Noise cancelling has made me feel like 
     
     
  
 
 
	 00:24:37
     ◼ 
      
     ►  
     Nauseous in the past. Oh, yeah, that's right. You're you were poor souls who can't deal with it 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     But this is this is fine. This is working great for me. Maybe it's because it's not so aggressive 
     
     
  
 
 
	 00:24:48
     ◼ 
      
     ►  
     I don't know or like isolating. I don't know what it is exactly that's made it work, but it's totally working 
     
     
  
 
 
	 00:24:54
     ◼ 
      
     ►  
     So, huh? That's interesting to hear 
     
     
  
 
 
	 00:24:56
     ◼ 
      
     ►  
     I assume that technology is always getting improved and maybe I've never tried those Sony's that everybody loves and like maybe they would work 
     
     
  
 
 
	 00:25:02
     ◼ 
      
     ►  
     Okay for me, but the air pods are doing a they're doing a really great job 
     
     
  
 
 
	 00:25:05
     ◼ 
      
     ►  
     I'm very very happy with them actually. I still have an issue. I've always had an issue with the in-ears my left ear 
     
     
  
 
 
	 00:25:12
     ◼ 
      
     ►  
     The headphone will eventually fall out and that's happening like it doesn't matter what size tip I wear 
     
     
  
 
 
	 00:25:17
     ◼ 
      
     ►  
     It will eventually always come out, but I just adjust it like every 20-25 minutes. Like it's not a big problem, right? 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     So I really like them. Have you seen the 16 inch MacBook Pro? 
     
     
  
 
 
	 00:25:28
     ◼ 
      
     ►  
     Yeah, yeah, I know this is a thing that exists in the world. Okay, I was very excited about well 
     
     
  
 
 
	 00:25:34
     ◼ 
      
     ►  
     I know that you are a MacBook Pro user, have been in the past, and I just wondered is this 
     
     
  
 
 
	 00:25:39
     ◼ 
      
     ►  
     a product that you think would work for you? 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     I'm holding out for an update to the smaller laptops. 
     
     
  
 
 
	 00:25:48
     ◼ 
      
     ►  
     I mentioned on the show a little while ago, but I bought a 15-inch, I don't know, two 
     
     
  
 
 
	 00:25:54
     ◼ 
      
     ►  
     years ago or something, partly when I was really in the throes of trying to finish off 
     
     
  
 
 
	 00:25:58
     ◼ 
      
     ►  
     that Tesla vlog. 
     
     
  
 
 
	 00:26:00
     ◼ 
      
     ►  
     And I was also traveling at the same time as like, I need the most powerful computer 
     
     
  
 
 
	 00:26:04
     ◼ 
      
     ►  
     money can buy that I can also travel with me. 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     And I also need a big screen for editing this video. 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     I do like the bigger screens, but I don't like the bigger laptops. 
     
     
  
 
 
	 00:26:15
     ◼ 
      
     ►  
     I just find the trade-offs are not for me. 
     
     
  
 
 
	 00:26:18
     ◼ 
      
     ►  
     I don't like the hassle of carrying around the extra weight. 
     
     
  
 
 
	 00:26:22
     ◼ 
      
     ►  
     And I also find the ergonomics of the length of the computer and where the keyboard is 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     are just slightly wrong so that my wrists are always like hitting the edge in a way that I don't 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     like. So I think like the 15 inch and then probably the new 16 inch are like amazing machines but 
     
     
  
 
 
	 00:26:40
     ◼ 
      
     ►  
     they're just not for me. And then when you when you add on top of that sidecar the ability to have 
     
     
  
 
 
	 00:26:47
     ◼ 
      
     ►  
     like your big iPad be a second screen like I'm totally in on using a smaller laptop in the future 
     
     
  
 
 
	 00:26:53
     ◼ 
      
     ►  
     So I've been using one of my smaller, slower, older laptops if I don't absolutely need all the power for something. 
     
     
  
 
 
	 00:27:02
     ◼ 
      
     ►  
     And that plus iPad, a second screen is totally amazing. 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     So I've got my fingers crossed for Apple revising the smaller one. 
     
     
  
 
 
 
	 00:27:10
     ◼ 
      
     ►  
     In the near-ish term future, but we'll see. 
     
     
  
 
 
	 00:27:13
     ◼ 
      
     ►  
     I reckon it will happen in June if it hasn't happened already. 
     
     
  
 
 
	 00:27:17
     ◼ 
      
     ►  
     There's apparently some Intel chips that are coming, 
     
     
  
 
 
	 00:27:20
     ◼ 
      
     ►  
     which would be the perfect candidate for a refresh to the MacBook Pro. 
     
     
  
 
 
	 00:27:23
     ◼ 
      
     ►  
     And so it would be expected that they would probably at that point, whenever those chips 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     are ready, which should be sometime in the spring to summer, I think is my understanding, 
     
     
  
 
 
	 00:27:33
     ◼ 
      
     ►  
     that they would update the 16 again with these new chips and introduce a 14 maybe if that's going to 
     
     
  
 
 
	 00:27:40
     ◼ 
      
     ►  
     exist. Hmm. Yeah. Okay. That's that's that's good to know. Because I just think what I first 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     discovered back in the old adorable days is that my ideal traveling setup is really big iPad, 
     
     
  
 
 
	 00:27:52
     ◼ 
      
     ►  
     small laptop. Like that's what I want if I'm gonna be on the road. And so that's a big iPad plus big 
     
     
  
 
 
	 00:27:59
     ◼ 
      
     ►  
     computer is like, oh, this is too much. I can't deal with this. I might as well start bringing 
     
     
  
 
 
	 00:28:04
     ◼ 
      
     ►  
     around a whole like LG monitor with me if I'm carrying all that stuff. 
     
     
  
 
 
	 00:28:08
     ◼ 
      
     ►  
     - Yeah, I would like them to put the new keyboard in the MacBook Air. 
     
     
  
 
 
	 00:28:12
     ◼ 
      
     ►  
     - I forgot about the MacBook Air. 
     
     
  
 
 
	 00:28:14
     ◼ 
      
     ►  
     That's what I would want. 
     
     
  
 
 
 
	 00:28:16
     ◼ 
      
     ►  
     I mean, they've got to be rolling out that new keyboard to everything, right? 
     
     
  
 
 
	 00:28:19
     ◼ 
      
     ►  
     Eventually they will, you would assume. 
     
     
  
 
 
 
	 00:28:22
     ◼ 
      
     ►  
     I think you'll get your wish on that. 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     The Mac Pro's coming in December. 
     
     
  
 
 
 
	 00:28:26
     ◼ 
      
     ►  
     Are you gonna get one? 
     
     
  
 
 
	 00:28:27
     ◼ 
      
     ►  
     No, I'm not gonna get one. 
     
     
  
 
 
	 00:28:28
     ◼ 
      
     ►  
     No, of course not, because you just got your iMac Pro. 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     I have my iMac Pro. 
     
     
  
 
 
	 00:28:30
     ◼ 
      
     ►  
     Are you gonna get one? 
     
     
  
 
 
	 00:28:32
     ◼ 
      
     ►  
     We've had a lot of time to think since your original excitement in June. 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     Look, no, look, okay, you're also reframing this. 
     
     
  
 
 
	 00:28:39
     ◼ 
      
     ►  
     I was excited about that screen, right? 
     
     
  
 
 
 
	 00:28:42
     ◼ 
      
     ►  
     That screen is calling to me. 
     
     
  
 
 
	 00:28:43
     ◼ 
      
     ►  
     Well that was gonna be my next question. 
     
     
  
 
 
	 00:28:45
     ◼ 
      
     ►  
     Look, you can't ask me this because my whole world is in flux. 
     
     
  
 
 
	 00:28:51
     ◼ 
      
     ►  
     And so since I gave up the glass cube, I've compressed down two offices just into my home office. 
     
     
  
 
 
	 00:28:58
     ◼ 
      
     ►  
     And ultimately I do want to be in a situation where I leave the house again. 
     
     
  
 
 
	 00:29:03
     ◼ 
      
     ►  
     And so I want to have an office outside my home. 
     
     
  
 
 
	 00:29:05
     ◼ 
      
     ►  
     But then that brings up every question in the world about what does the work setup look like. 
     
     
  
 
 
	 00:29:09
     ◼ 
      
     ►  
     Well, you know, you want to buy the computer that has wheels on it. 
     
     
  
 
 
	 00:29:12
     ◼ 
      
     ►  
     is that like what what is the monitor setup look like which as far as I know I 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     haven't I haven't investigated but I still think Apple hasn't released any 
     
     
  
 
 
	 00:29:20
     ◼ 
      
     ►  
     actual information about what computers can possibly drive that beautiful screen 
     
     
  
 
 
	 00:29:24
     ◼ 
      
     ►  
     okay so there's like tidbits right one thing that we know is that the new 
     
     
  
 
 
	 00:29:31
     ◼ 
      
     ►  
     MacBook Pro can power two of those oh okay so that's a new piece of 
     
     
  
 
 
	 00:29:36
     ◼ 
      
     ►  
     information that isn't a piece of information okay hmm look I'm just I'm 
     
     
  
 
 
	 00:29:40
     ◼ 
      
     ►  
     I'm trying not to think about this, but also earlier today I was just thinking there was 
     
     
  
 
 
	 00:29:46
     ◼ 
      
     ►  
     for a project I'm working on, I was looking at a selection of color palettes and this 
     
     
  
 
 
	 00:29:51
     ◼ 
      
     ►  
     little devil in my brain was whispering, "Are you seeing the colors as they really are?" 
     
     
  
 
 
	 00:30:02
     ◼ 
      
     ►  
     And I was like, "I don't know, man. 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     How would I be able to know?" 
     
     
  
 
 
	 00:30:06
     ◼ 
      
     ►  
     and it's like, well, I believe there's going to be a monitor that would let you understand exactly 
     
     
  
 
 
	 00:30:13
     ◼ 
      
     ►  
     how orange this shade of orange is. Because I'm looking at like five different shades of orange, 
     
     
  
 
 
	 00:30:19
     ◼ 
      
     ►  
     like which one do I like the most? I would like to make a request. If you buy this screen, 
     
     
  
 
 
	 00:30:25
     ◼ 
      
     ►  
     can I come over the day you get it? Just to look at it? The day I get it. You can look at it, 
     
     
  
 
 
	 00:30:32
     ◼ 
      
     ►  
     but you can't touch it, obviously. 
     
     
  
 
 
	 00:30:34
     ◼ 
      
     ►  
     Well, unless you get the nanotexture one, 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     and it is full of shards of glass or whatever it is they're doing. 
     
     
  
 
 
	 00:30:42
     ◼ 
      
     ►  
     Yeah, then I definitely can't touch it. 
     
     
  
 
 
	 00:30:43
     ◼ 
      
     ►  
     Yeah, so look, I can't even, because I don't even know. 
     
     
  
 
 
	 00:30:48
     ◼ 
      
     ►  
     Asking me about future computers is asking me about 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     what does my office look like, which is asking me about what is my travel set, 
     
     
  
 
 
	 00:30:57
     ◼ 
      
     ►  
     what is the rotation for lab? 
     
     
  
 
 
	 00:30:58
     ◼ 
      
     ►  
     Like there's too many, this is a gigantic ball of yarn and my position here is basically 
     
     
  
 
 
	 00:31:04
     ◼ 
      
     ►  
     hold, like nothing is going to happen until hopefully Apple releases a smaller laptop 
     
     
  
 
 
	 00:31:10
     ◼ 
      
     ►  
     and then I'll start trying to make decisions about, okay, what does my world look like? 
     
     
  
 
 
	 00:31:14
     ◼ 
      
     ►  
     So you're going to let the monitor just exist in the world? 
     
     
  
 
 
	 00:31:17
     ◼ 
      
     ►  
     Look, I'm just saying my plan is just hold until smaller laptop. 
     
     
  
 
 
	 00:31:24
     ◼ 
      
     ►  
     Those are the words I said and that's the end of this. 
     
     
  
 
 
	 00:31:28
     ◼ 
      
     ►  
     So there'll be no Pro Display XDR in your home. 
     
     
  
 
 
	 00:31:31
     ◼ 
      
     ►  
     What if, like, they say "oh, work with the iPad too"? 
     
     
  
 
 
	 00:31:35
     ◼ 
      
     ►  
     Look, I'm not doing this. 
     
     
  
 
 
	 00:31:38
     ◼ 
      
     ►  
     We're not playing these theoretical games. 
     
     
  
 
 
 
	 00:31:40
     ◼ 
      
     ►  
     We'll play the real game in a few weeks time. 
     
     
  
 
 
 
 
	 00:31:46
     ◼ 
      
     ►  
     They released the battery case for the 11 Pro. 
     
     
  
 
 
 
 
	 00:31:50
     ◼ 
      
     ►  
     Okay, I'm buying another case right now. 
     
     
  
 
 
 
	 00:31:55
     ◼ 
      
     ►  
     Let me tell you something weird about this case, Gray. 
     
     
  
 
 
	 00:31:57
     ◼ 
      
     ►  
     It has a dedicated camera shutter button. 
     
     
  
 
 
 
 
	 00:32:02
     ◼ 
      
     ►  
     It features a button that launches the camera app wherever the iPhone is locked or unlocked. 
     
     
  
 
 
	 00:32:07
     ◼ 
      
     ►  
     A quick press of the button will take a photo. 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     A longer press takes a video. 
     
     
  
 
 
	 00:32:11
     ◼ 
      
     ►  
     Where is it? 
     
     
  
 
 
	 00:32:12
     ◼ 
      
     ►  
     Wait, okay, hold on. 
     
     
  
 
 
 
	 00:32:14
     ◼ 
      
     ►  
     I've already got my app open. 
     
     
  
 
 
	 00:32:15
     ◼ 
      
     ►  
     Where is this button? 
     
     
  
 
 
	 00:32:16
     ◼ 
      
     ►  
     I don't see a button. 
     
     
  
 
 
	 00:32:17
     ◼ 
      
     ►  
     It's on the... 
     
     
  
 
 
	 00:32:18
     ◼ 
      
     ►  
     You have to look at the images. 
     
     
  
 
 
	 00:32:20
     ◼ 
      
     ►  
     I'm looking at the images. 
     
     
  
 
 
	 00:32:21
     ◼ 
      
     ►  
     You look at the one that shows you the back. 
     
     
  
 
 
 
	 00:32:24
     ◼ 
      
     ►  
     On the left hand side there's like a little indentation, there's a button there. 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     Oh, sneaky sneaky! 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     How weird, right? 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     That's a freaking great idea though. 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     I was just complaining yesterday about how much I cannot get used to the new way to take a 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     freaking photo on my phone. 
     
     
  
 
 
	 00:32:44
     ◼ 
      
     ►  
     The lack of 3D touch is killing me. 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     It's the worst. 
     
     
  
 
 
	 00:32:49
     ◼ 
      
     ►  
     For like getting to pictures on the lock screen, I just can't... 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     I'm having such a hard time retraining my brain to like swipe over or long hold. It's killing me. 
     
     
  
 
 
	 00:32:59
     ◼ 
      
     ►  
     Yeah, I don't like that. 
     
     
  
 
 
	 00:33:00
     ◼ 
      
     ►  
     I want a dedicated button on the physical phone. 
     
     
  
 
 
	 00:33:03
     ◼ 
      
     ►  
     iPhone 12, you listening to me? 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     Physical camera button on the phone. 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     Because why did they do this? This is such a weird thing to do. 
     
     
  
 
 
	 00:33:12
     ◼ 
      
     ►  
     So by the time this episode comes out, my case, probably both our cases will have arrived. 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     So like mine is on the way. It's coming tomorrow. 
     
     
  
 
 
	 00:33:18
     ◼ 
      
     ►  
     But this is just like an interesting thing to me. 
     
     
  
 
 
	 00:33:22
     ◼ 
      
     ►  
     It's like, okay, put the camera button on there, I guess. 
     
     
  
 
 
	 00:33:26
     ◼ 
      
     ►  
     It works really well for me because I only ever use the battery case when I'm traveling 
     
     
  
 
 
	 00:33:31
     ◼ 
      
     ►  
     and when I'm traveling is when I take the most photos. 
     
     
  
 
 
	 00:33:33
     ◼ 
      
     ►  
     As we discussed before, new battery life on the new phones. 
     
     
  
 
 
 
	 00:33:37
     ◼ 
      
     ►  
     It's really great. 
     
     
  
 
 
	 00:33:38
     ◼ 
      
     ►  
     But heavily using the phone, you're still going to really burn through it. 
     
     
  
 
 
	 00:33:43
     ◼ 
      
     ►  
     My previous footnote video that I did for the video about Mercury being the closest 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     planet. So I shot that entirely using my iPhone and I was like, "Let me tell you, even with 
     
     
  
 
 
	 00:33:55
     ◼ 
      
     ►  
     an amazing battery, an afternoon of walking around and talking and shooting 4K video, 
     
     
  
 
 
	 00:34:00
     ◼ 
      
     ►  
     you are going to get real close to the end of the battery." And so that is exactly the 
     
     
  
 
 
	 00:34:05
     ◼ 
      
     ►  
     case where, yes, I would want more battery, I want this new battery case. And if the battery 
     
     
  
 
 
	 00:34:10
     ◼ 
      
     ►  
     case comes with a dedicated camera button, all the better. It's like, this is a professional 
     
     
  
 
 
 
 
	 00:34:16
     ◼ 
      
     ►  
     What a treat. 
     
     
  
 
 
	 00:34:17
     ◼ 
      
     ►  
     longer battery life is what it gives you. 
     
     
  
 
 
	 00:34:20
     ◼ 
      
     ►  
     Yeah, that sold immediately. 
     
     
  
 
 
	 00:34:22
     ◼ 
      
     ►  
     Like another five hours, I guess, on the 11th Pro. 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     Yeah, but even like 50% more battery than totally puts 
     
     
  
 
 
	 00:34:30
     ◼ 
      
     ►  
     "I'm shooting a video all afternoon on my phone" 
     
     
  
 
 
	 00:34:33
     ◼ 
      
     ►  
     well within the margin of comfort for "I don't have to think about the battery" 
     
     
  
 
 
	 00:34:37
     ◼ 
      
     ►  
     which is always what I'm trying to optimize for, like, just don't have to think about it. 
     
     
  
 
 
	 00:34:40
     ◼ 
      
     ►  
     That's great! Wow, thank you for bringing me these things, Myke. 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     This is just a personal news update for you. 
     
     
  
 
 
	 00:34:46
     ◼ 
      
     ►  
     This this is this is the way I like my news other people telling me the things that matter to me. That's great 
     
     
  
 
 
	 00:34:52
     ◼ 
      
     ►  
     Yeah, this is how I want my personalized news from an actual person, okay, that's what's the most personalized yes, thank you 
     
     
  
 
 
	 00:35:01
     ◼ 
      
     ►  
     This episode of cortex is brought to you by 
     
     
  
 
 
	 00:35:05
     ◼ 
      
     ►  
     Eero if you were to binge watch your favorite TV shows from anywhere in the house without interruption 
     
     
  
 
 
	 00:35:11
     ◼ 
      
     ►  
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     eliminating poor coverage dead spots and buffering so you can have 
     
     
  
 
 
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     ◼ 
      
     ►  
     Consistently strong signal whenever you need it and wherever you need it 
     
     
  
 
 
	 00:35:24
     ◼ 
      
     ►  
     I have seen this at first hand Eero will take a home and blanket it with lovely fast performing Wi-Fi 
     
     
  
 
 
	 00:35:31
     ◼ 
      
     ►  
     You're gonna get your best speeds of Eero no matter where you're gonna be in your home 
     
     
  
 
 
	 00:35:34
     ◼ 
      
     ►  
     Whether it's in the front room the garden trust me Eero is going to cover that space 
     
     
  
 
 
	 00:35:40
     ◼ 
      
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     Eero is the Wi-Fi that your home deserves. There's an all-new Eero starting at just 
     
     
  
 
 
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     router box. You can even manage it from this super simple app which is really 
     
     
  
 
 
	 00:35:54
     ◼ 
      
     ►  
     great unless you do cool stuff like pause the Wi-Fi where everybody's eating 
     
     
  
 
 
	 00:35:58
     ◼ 
      
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     dinner and you'll get alerts if any device tries to join your network. 
     
     
  
 
 
	 00:36:02
     ◼ 
      
     ►  
     Eero is gonna fix all of your Wi-Fi problems, trust me on that one. No more dead spots, 
     
     
  
 
 
	 00:36:05
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     ►  
     no more buffering, it is really really awesome stuff. You can get your wifi fixed as soon 
     
     
  
 
 
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     ►  
     as tomorrow by going to ero.com/cortex and using the code CORTEX at checkout to get free 
     
     
  
 
 
	 00:36:17
     ◼ 
      
     ►  
     overnight shipping with your order. That's E E R O dot com slash cortex and the code 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     cortex at checkout to get your ero delivered with free overnight shipping. You gotta use 
     
     
  
 
 
	 00:36:26
     ◼ 
      
     ►  
     that URL and so I'll give you it one more time ero.com/cortex and the code cortex to 
     
     
  
 
 
	 00:36:31
     ◼ 
      
     ►  
     get the offer. Our thanks to ero for their support of this show and relay FM. 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     It's time for some #AskCortex questions, Gray. I petitioned our listeners on Twitter. 
     
     
  
 
 
	 00:36:41
     ◼ 
      
     ►  
     AskCortex.com. Oh wait, no, no, that's wrong. I'm sorry. I misfired. 
     
     
  
 
 
	 00:36:46
     ◼ 
      
     ►  
     Now I have to get that. I'll buy that domain. I don't know where I'm going to point it. 
     
     
  
 
 
	 00:36:50
     ◼ 
      
     ►  
     The first question I have picked to right a wrong. So Vlad asks, 
     
     
  
 
 
	 00:36:55
     ◼ 
      
     ►  
     "Would you give us an updated everyday carry list?" 
     
     
  
 
 
	 00:36:59
     ◼ 
      
     ►  
     Now, the wrong that I am writing is a few episodes ago. 
     
     
  
 
 
	 00:37:03
     ◼ 
      
     ►  
     There was a question the last time we did Ask Cortex where someone was asking about 
     
     
  
 
 
	 00:37:09
     ◼ 
      
     ►  
     like where we carry things and then we got lost on a tangent of talking about your pockets 
     
     
  
 
 
	 00:37:15
     ◼ 
      
     ►  
     and we never got your answer for where things go. 
     
     
  
 
 
	 00:37:18
     ◼ 
      
     ►  
     Yes, because you were too busy making fun of me for the simple fact that when I'm traveling 
     
     
  
 
 
	 00:37:24
     ◼ 
      
     ►  
     I like to be prepared for things. 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     You like to be pocketed, well pocketed. 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     You found this a hilarious notion. 
     
     
  
 
 
	 00:37:30
     ◼ 
      
     ►  
     It is hilarious. 
     
     
  
 
 
	 00:37:31
     ◼ 
      
     ►  
     reasons that I'm still not able to understand. 
     
     
  
 
 
	 00:37:34
     ◼ 
      
     ►  
     Like a tactical nerd. 
     
     
  
 
 
	 00:37:36
     ◼ 
      
     ►  
     He's ready for anything. 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     So I will ask you then, what do you have on your person every day and where does it go? 
     
     
  
 
 
	 00:37:45
     ◼ 
      
     ►  
     Well I believe that we settled last time. 
     
     
  
 
 
	 00:37:48
     ◼ 
      
     ►  
     There's only four items. 
     
     
  
 
 
	 00:37:49
     ◼ 
      
     ►  
     There's iPhone, wallet, keys, AirPods. 
     
     
  
 
 
	 00:37:54
     ◼ 
      
     ►  
     Those are the four items. 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     That's the way that works. 
     
     
  
 
 
	 00:37:56
     ◼ 
      
     ►  
     So that's my everyday carry list. 
     
     
  
 
 
	 00:37:58
     ◼ 
      
     ►  
     And that's your everyday carry list. 
     
     
  
 
 
	 00:37:59
     ◼ 
      
     ►  
     The thing that wasn't answered previously is "what pockets?" 
     
     
  
 
 
	 00:38:04
     ◼ 
      
     ►  
     I'm making sure we cover every bass now. 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     Oh yeah? You want to make sure that we're covering absolutely every bass? 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     Yeah, because you're calling me out on the Reddit over it. I saw you. 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     I don't remember. I have no memory of this. That was a very long time ago. 
     
     
  
 
 
	 00:38:16
     ◼ 
      
     ►  
     It doesn't sound like something I would do. 
     
     
  
 
 
	 00:38:17
     ◼ 
      
     ►  
     Okay, so iPhone, front left pocket, because I'm right-handed, so you use your phone with your left hand. 
     
     
  
 
 
	 00:38:24
     ◼ 
      
     ►  
     That's the way handedness works, Myke. 
     
     
  
 
 
 
	 00:38:27
     ◼ 
      
     ►  
     Yeah, everybody who's right-handed use their phones with their left hand. 
     
     
  
 
 
	 00:38:32
     ◼ 
      
     ►  
     We can agree I'm left-handed because I use my phone in my right hand. Thank you. Now it's done. 
     
     
  
 
 
	 00:38:37
     ◼ 
      
     ►  
     We've closed the loop now. You have now by proxy agreed that I am left-handed, so thank you for that. 
     
     
  
 
 
	 00:38:42
     ◼ 
      
     ►  
     Handedness is a very simple matter, and so that's the way that works. 
     
     
  
 
 
	 00:38:46
     ◼ 
      
     ►  
     I'm pleased that we finally came to a conclusion on the left-hand debate. 
     
     
  
 
 
	 00:38:49
     ◼ 
      
     ►  
     I don't understand why there'd be any disagreement or confusion over this issue. 
     
     
  
 
 
	 00:38:54
     ◼ 
      
     ►  
     I have my phone in my front right pocket and I use my phone right-handed. 
     
     
  
 
 
	 00:38:59
     ◼ 
      
     ►  
     Right, yeah. So you're left-handed then. 
     
     
  
 
 
	 00:39:00
     ◼ 
      
     ►  
     So then front right pocket is keys and it's wallet. 
     
     
  
 
 
	 00:39:09
     ◼ 
      
     ►  
     So now AirPods case. Where does AirPods case go? 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     So I have settled on jeans that are now the only jeans that I wear. 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     and for the benefit of Myke, I will call them tactical jeans. And these tactical jeans have a 
     
     
  
 
 
	 00:39:29
     ◼ 
      
     ►  
     special pocket on the side, which for the purposes of this podcast we will say is a dedicated AirPods 
     
     
  
 
 
	 00:39:37
     ◼ 
      
     ►  
     pocket and is for absolutely nothing else. What do you put in that pocket? Do you have like 
     
     
  
 
 
	 00:39:43
     ◼ 
      
     ►  
     smoke pellets that you can use to get away with, you know? Like... 
     
     
  
 
 
	 00:39:48
     ◼ 
      
     ►  
     No, but so I always like to try to find what do the professionals use and there are tactical 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     professionals. Or professionals. 
     
     
  
 
 
	 00:39:56
     ◼ 
      
     ►  
     You know, just professional, AirPods professionals. And so there's a special 
     
     
  
 
 
	 00:40:00
     ◼ 
      
     ►  
     pocket on the side. That's what they're called. 
     
     
  
 
 
	 00:40:01
     ◼ 
      
     ►  
     AirPods professionals. Yes, that's right. And so, 
     
     
  
 
 
	 00:40:05
     ◼ 
      
     ►  
     because I used to keep AirPods in the back pocket, which was fine. 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     That's weird. That's weird. 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     If you put them in the back pocket, I found that you could slide them over to the side and it was fine. 
     
     
  
 
 
	 00:40:20
     ◼ 
      
     ►  
     I go in my front left pocket with my keys and then my wallet goes in my back right pocket. 
     
     
  
 
 
	 00:40:26
     ◼ 
      
     ►  
     Full left pocket, no pick pocket. 
     
     
  
 
 
	 00:40:28
     ◼ 
      
     ►  
     Who knows which pocket it goes in? Left, right, maybe none of them. Leave me alone. 
     
     
  
 
 
	 00:40:33
     ◼ 
      
     ►  
     Yeah, you're really divulging your security here, Myke. Security through obscurity. This is the moment. 
     
     
  
 
 
	 00:40:39
     ◼ 
      
     ►  
     Which pocket is Myke's wallet in? 
     
     
  
 
 
	 00:40:42
     ◼ 
      
     ►  
     Maybe I have a secret tactical pocket, you don't know. 
     
     
  
 
 
	 00:40:45
     ◼ 
      
     ►  
     - Yeah, nobody knows. 
     
     
  
 
 
	 00:40:46
     ◼ 
      
     ►  
     But yeah, so that's the pocket placement for Gray. 
     
     
  
 
 
	 00:40:50
     ◼ 
      
     ►  
     - Tactical pocket. 
     
     
  
 
 
	 00:40:51
     ◼ 
      
     ►  
     Jonathan asks, "If Cortex brand could make anything 
     
     
  
 
 
	 00:40:58
     ◼ 
      
     ►  
     it wanted without any difficulties in production, 
     
     
  
 
 
	 00:41:00
     ◼ 
      
     ►  
     what would it be?" 
     
     
  
 
 
	 00:41:02
     ◼ 
      
     ►  
     - Oh, I mean I guess it would make all of the solutions 
     
     
  
 
 
	 00:41:04
     ◼ 
      
     ►  
     to all of my problems in life. 
     
     
  
 
 
	 00:41:05
     ◼ 
      
     ►  
     - Well that is the larger answer, right? 
     
     
  
 
 
	 00:41:09
     ◼ 
      
     ►  
     - Right, yeah. 
     
     
  
 
 
	 00:41:10
     ◼ 
      
     ►  
     If we could make whatever we wanted, we would make everything we wanted. 
     
     
  
 
 
 
 
 
	 00:41:16
     ◼ 
      
     ►  
     My whole life would just be Cortex brand. 
     
     
  
 
 
	 00:41:18
     ◼ 
      
     ►  
     That would be... 
     
     
  
 
 
	 00:41:19
     ◼ 
      
     ►  
     Well, that's the ultimate goal. 
     
     
  
 
 
	 00:41:21
     ◼ 
      
     ►  
     All the way down to the computer in front of me. 
     
     
  
 
 
	 00:41:25
     ◼ 
      
     ►  
     Because I will say like maybe it's an interesting update for the state of our 
     
     
  
 
 
	 00:41:28
     ◼ 
      
     ►  
     company at the moment where we are right now at the end of 2019, Cortex brand has 
     
     
  
 
 
	 00:41:34
     ◼ 
      
     ►  
     taken on a very different product offering than what I was initially, I think what 
     
     
  
 
 
	 00:41:37
     ◼ 
      
     ►  
     we were both initially expecting. 
     
     
  
 
 
	 00:41:39
     ◼ 
      
     ►  
     We have become very, very focused on the theme system because it's been going great for us. 
     
     
  
 
 
	 00:41:43
     ◼ 
      
     ►  
     And we have not been able to explore as many other things as we wanted to because we have a 
     
     
  
 
 
	 00:41:53
     ◼ 
      
     ►  
     success which has been successful faster than we would have expected. So at some point, I want to 
     
     
  
 
 
	 00:41:58
     ◼ 
      
     ►  
     get back to exploring other products. But right now we are very focused on the theme system. 
     
     
  
 
 
	 00:42:03
     ◼ 
      
     ►  
     I would say this, two things became very clear very quickly, 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     that all processes have a bottleneck, 
     
     
  
 
 
	 00:42:10
     ◼ 
      
     ►  
     and I think the bottleneck is your attention, 
     
     
  
 
 
	 00:42:14
     ◼ 
      
     ►  
     your time and attention right now. 
     
     
  
 
 
	 00:42:17
     ◼ 
      
     ►  
     That is the valuable resource for the company. 
     
     
  
 
 
	 00:42:20
     ◼ 
      
     ►  
     - And maybe we will talk about that soon. 
     
     
  
 
 
	 00:42:23
     ◼ 
      
     ►  
     - Yes, and it's also very clear that doubling down 
     
     
  
 
 
	 00:42:28
     ◼ 
      
     ►  
     or quintupling down on the theme journal 
     
     
  
 
 
	 00:42:32
     ◼ 
      
     ►  
     was the obvious way to go. 
     
     
  
 
 
	 00:42:34
     ◼ 
      
     ►  
     Just like that the reaction to it was really positive. 
     
     
  
 
 
	 00:42:36
     ◼ 
      
     ►  
     And so it's like, okay, obvious win, limited resource, 
     
     
  
 
 
	 00:42:41
     ◼ 
      
     ►  
     spend all of the limited resource 
     
     
  
 
 
	 00:42:43
     ◼ 
      
     ►  
     on the obvious valuable thing. 
     
     
  
 
 
	 00:42:44
     ◼ 
      
     ►  
     Like that's the way to go. 
     
     
  
 
 
	 00:42:45
     ◼ 
      
     ►  
     Like our plans to expand into Cortex OS 
     
     
  
 
 
	 00:42:48
     ◼ 
      
     ►  
     have to be delayed. 
     
     
  
 
 
	 00:42:50
     ◼ 
      
     ►  
     That's like on the 2040 roadmap. 
     
     
  
 
 
	 00:42:52
     ◼ 
      
     ►  
     - Please don't. 
     
     
  
 
 
	 00:42:53
     ◼ 
      
     ►  
     So the email address that we have, right? 
     
     
  
 
 
	 00:42:55
     ◼ 
      
     ►  
     Where people send suggestions, 
     
     
  
 
 
	 00:42:57
     ◼ 
      
     ►  
     which is business@cortexbrand.com. 
     
     
  
 
 
	 00:42:59
     ◼ 
      
     ►  
     Still please continue sending them in if you have ideas. 
     
     
  
 
 
	 00:43:01
     ◼ 
      
     ►  
     More than anything, I have had people ask about software. 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     I don't want to make software right now, because apps, that is a difficult business to be in, 
     
     
  
 
 
	 00:43:13
     ◼ 
      
     ►  
     for it to be profitable with the limited time and attention that we can put in that field. 
     
     
  
 
 
	 00:43:20
     ◼ 
      
     ►  
     The obvious answer that people would assume is, "If Cortex-Bran could make anything, what would it be?" 
     
     
  
 
 
	 00:43:25
     ◼ 
      
     ►  
     "Oh, we would just fix email clients and to-do lists." 
     
     
  
 
 
	 00:43:28
     ◼ 
      
     ►  
     Yeah, I feel like that's the way this question is sort of leading. 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     But that's not why I don't want to be in that world. 
     
     
  
 
 
	 00:43:33
     ◼ 
      
     ►  
     I have no interest in making software or being a part of a team to make software. 
     
     
  
 
 
	 00:43:36
     ◼ 
      
     ►  
     Like, I don't want to do that. 
     
     
  
 
 
	 00:43:38
     ◼ 
      
     ►  
     You know what has even more uncertain roadmaps, 
     
     
  
 
 
	 00:43:43
     ◼ 
      
     ►  
     effort amounts, and timeframes than physical products? 
     
     
  
 
 
	 00:43:47
     ◼ 
      
     ►  
     Software. Right? It's like, yeah, the variance on that is very high. 
     
     
  
 
 
	 00:43:52
     ◼ 
      
     ►  
     Because even with software, even if I was in charge of a software development team, 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     the Cortex brand software development team, 
     
     
  
 
 
	 00:43:59
     ◼ 
      
     ►  
     I would still never be completely happy with what is made. 
     
     
  
 
 
	 00:44:02
     ◼ 
      
     ►  
     Because both of us are so particular about software. 
     
     
  
 
 
	 00:44:05
     ◼ 
      
     ►  
     You would never be happy, right? 
     
     
  
 
 
	 00:44:09
     ◼ 
      
     ►  
     - Yeah, I can imagine, let's say, 
     
     
  
 
 
	 00:44:13
     ◼ 
      
     ►  
     Cortex brand was doing an email client. 
     
     
  
 
 
	 00:44:15
     ◼ 
      
     ►  
     Well, it would end up that it would have to make 
     
     
  
 
 
	 00:44:18
     ◼ 
      
     ►  
     two email clients. 
     
     
  
 
 
	 00:44:19
     ◼ 
      
     ►  
     I think we both know this, yes. 
     
     
  
 
 
	 00:44:20
     ◼ 
      
     ►  
     It's just like, this is the way it would have to be. 
     
     
  
 
 
	 00:44:22
     ◼ 
      
     ►  
     And then like, what have we done here? 
     
     
  
 
 
	 00:44:25
     ◼ 
      
     ►  
     What have we wrought? 
     
     
  
 
 
	 00:44:26
     ◼ 
      
     ►  
     Right, because that's an interesting point actually, because when you look at the theme system, 
     
     
  
 
 
	 00:44:30
     ◼ 
      
     ►  
     we created something that could work for both of us and therefore everyone, right? 
     
     
  
 
 
	 00:44:36
     ◼ 
      
     ►  
     So it's effectively devoid of too much constraints. It's just a system that you can put your own 
     
     
  
 
 
	 00:44:43
     ◼ 
      
     ►  
     system into. You can't do that with apps. Yeah, I would phrase it the opposite way. It's not that 
     
     
  
 
 
	 00:44:48
     ◼ 
      
     ►  
     it's devoid of constraints. It's actually that physical products are more constrained 
     
     
  
 
 
	 00:44:54
     ◼ 
      
     ►  
     and therefore the planes of possible disagreement do not stretch toward infinity in every direction 
     
     
  
 
 
	 00:45:03
     ◼ 
      
     ►  
     the way software products do. But my point was more that like a system that we have created is a 
     
     
  
 
 
	 00:45:08
     ◼ 
      
     ►  
     framework system. You can't create an email system which is so open that people could do whatever 
     
     
  
 
 
	 00:45:15
     ◼ 
      
     ►  
     they wanted with it. It would never work. My answer for this question is a backpack. 
     
     
  
 
 
	 00:45:23
     ◼ 
      
     ►  
     That is a future goal in my mind for Cortex brand to make a backpack. 
     
     
  
 
 
	 00:45:29
     ◼ 
      
     ►  
     But that is a very, I've looked into it at a very cursory level. 
     
     
  
 
 
	 00:45:33
     ◼ 
      
     ►  
     It is incredibly complicated to do that. 
     
     
  
 
 
 
	 00:45:36
     ◼ 
      
     ►  
     So one day, hopefully that is something I would like to make, but we're very far 
     
     
  
 
 
	 00:45:41
     ◼ 
      
     ►  
     away from that, like, cause I don't even have any ideas right as to like, what 
     
     
  
 
 
	 00:45:46
     ◼ 
      
     ►  
     would I want to make a backpack look like to make it unique? 
     
     
  
 
 
 
	 00:45:50
     ◼ 
      
     ►  
     Backpack is a really good one for if we could make anything without difficulty. 
     
     
  
 
 
	 00:45:55
     ◼ 
      
     ►  
     That's a that's a that's a good answer to that question. 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     Backpacks are hard. Backpacks are really hard. 
     
     
  
 
 
	 00:46:00
     ◼ 
      
     ►  
     It's a million little decisions. 
     
     
  
 
 
	 00:46:04
     ◼ 
      
     ►  
     Yeah. Goes into making a product like that. 
     
     
  
 
 
	 00:46:06
     ◼ 
      
     ►  
     And I just don't think 
     
     
  
 
 
	 00:46:09
     ◼ 
      
     ►  
     I have any insight into it at the moment. 
     
     
  
 
 
	 00:46:13
     ◼ 
      
     ►  
     Michael asks, what is a good destination or accommodation 
     
     
  
 
 
	 00:46:18
     ◼ 
      
     ►  
     traits to consider when looking at planning a great occasion. 
     
     
  
 
 
	 00:46:25
     ◼ 
      
     ►  
     I just watched a documentary on Netflix, which I really recommend. 
     
     
  
 
 
	 00:46:29
     ◼ 
      
     ►  
     Could potentially be a cortex movie club in the future. 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     So three-part documentary about Bill Gates called Inside Bill's Brain, I think it's 
     
     
  
 
 
 
	 00:46:38
     ◼ 
      
     ►  
     Oh yeah, the trailer for that looked really interesting. 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     He does this. 
     
     
  
 
 
	 00:46:40
     ◼ 
      
     ►  
     Oh, he does, uh, He Takes Recations? 
     
     
  
 
 
	 00:46:42
     ◼ 
      
     ►  
     They're called Thinkweeks. 
     
     
  
 
 
	 00:46:43
     ◼ 
      
     ►  
     Oh yeah, yeah. 
     
     
  
 
 
	 00:46:44
     ◼ 
      
     ►  
     I think I've heard about that. 
     
     
  
 
 
	 00:46:45
     ◼ 
      
     ►  
     You've probably heard of this before. 
     
     
  
 
 
	 00:46:47
     ◼ 
      
     ►  
     because he used to do this when he was even at Microsoft. He would take a bunch of books 
     
     
  
 
 
	 00:46:51
     ◼ 
      
     ►  
     and go to this cabin that he owns and he's gone for a week. 
     
     
  
 
 
	 00:46:54
     ◼ 
      
     ►  
     AO: What was it called? Like the Halloween memo or something? Yeah, this sounds familiar in the 
     
     
  
 
 
	 00:47:01
     ◼ 
      
     ►  
     Microsoft lore of changing the company after spending some time away from it. That's, yeah. 
     
     
  
 
 
	 00:47:07
     ◼ 
      
     ►  
     Okay. So he takes great patience. 
     
     
  
 
 
	 00:47:09
     ◼ 
      
     ►  
     MATT: Yeah, but also this is a very interesting documentary. You should watch it and tell me what 
     
     
  
 
 
	 00:47:15
     ◼ 
      
     ►  
     what you think of it just in general. 
     
     
  
 
 
	 00:47:16
     ◼ 
      
     ►  
     Maybe we could talk about it in the future, 
     
     
  
 
 
	 00:47:17
     ◼ 
      
     ►  
     but I really did like it. 
     
     
  
 
 
	 00:47:19
     ◼ 
      
     ►  
     - Yeah, we'll put that on the list 
     
     
  
 
 
	 00:47:20
     ◼ 
      
     ►  
     for the Cortex documentary club, yeah. 
     
     
  
 
 
 
	 00:47:25
     ◼ 
      
     ►  
     - What would you recommend for somebody 
     
     
  
 
 
	 00:47:27
     ◼ 
      
     ►  
     who's thinking about a great occasion? 
     
     
  
 
 
	 00:47:28
     ◼ 
      
     ►  
     What are the things that they should consider? 
     
     
  
 
 
	 00:47:30
     ◼ 
      
     ►  
     - Okay, listen, listen. 
     
     
  
 
 
	 00:47:31
     ◼ 
      
     ►  
     There's many things that you're probably thinking of 
     
     
  
 
 
	 00:47:33
     ◼ 
      
     ►  
     if you're tempted by a great occasion. 
     
     
  
 
 
	 00:47:35
     ◼ 
      
     ►  
     But the thing that you should really spend 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     a lot of time looking at is go to reviews 
     
     
  
 
 
	 00:47:40
     ◼ 
      
     ►  
     for whatever hotel that you're thinking about 
     
     
  
 
 
	 00:47:43
     ◼ 
      
     ►  
     look very closely at the tables and chairs that are available in the place that you're going to. 
     
     
  
 
 
	 00:47:50
     ◼ 
      
     ►  
     This is the thing that you're not thinking about, but if your Gratation is a success, 
     
     
  
 
 
	 00:47:58
     ◼ 
      
     ►  
     ideally you're going to be spending a lot of time working and you're probably not going to be able 
     
     
  
 
 
	 00:48:04
     ◼ 
      
     ►  
     to bring your comfy office chair with you. 
     
     
  
 
 
	 00:48:08
     ◼ 
      
     ►  
     And so, uh, yeah, that like, 
     
     
  
 
 
	 00:48:11
     ◼ 
      
     ►  
     if a hotel looks like it has really terrible quality chairs, 
     
     
  
 
 
	 00:48:16
     ◼ 
      
     ►  
     that is like a complete deal breaker. 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     Uh, so I would actually rate that as like 
     
     
  
 
 
	 00:48:21
     ◼ 
      
     ►  
     very high on the list of things that you want to consider. 
     
     
  
 
 
	 00:48:25
     ◼ 
      
     ►  
     Is that you need to have a space that looks like 
     
     
  
 
 
	 00:48:28
     ◼ 
      
     ►  
     is in the hotel, ideally in your room, 
     
     
  
 
 
	 00:48:31
     ◼ 
      
     ►  
     where you can sit comfortably for long periods of time and get work done. 
     
     
  
 
 
	 00:48:36
     ◼ 
      
     ►  
     And lots of hotels have obviously crappy chairs and super thin desks 
     
     
  
 
 
	 00:48:42
     ◼ 
      
     ►  
     that are gonna drive you crazy and sort of get in the way 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     or just like cause you physical discomfort after long periods of time. 
     
     
  
 
 
	 00:48:49
     ◼ 
      
     ►  
     So that is very high on the list of things that you want to be looking for. 
     
     
  
 
 
	 00:48:54
     ◼ 
      
     ►  
     I would say probably after that, another thing that I consider is... 
     
     
  
 
 
	 00:48:58
     ◼ 
      
     ►  
     Like I think about the food situation. 
     
     
  
 
 
	 00:49:00
     ◼ 
      
     ►  
     So I want to have something like a supermarket or some kind of place where I can just go 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     and stock up on a bunch of easy to eat food that I can then just keep in the room. 
     
     
  
 
 
	 00:49:12
     ◼ 
      
     ►  
     That's like another thing that's on my radar because you're really just trying to maximize 
     
     
  
 
 
	 00:49:16
     ◼ 
      
     ►  
     for compressing down my Gradius to be relatively small. 
     
     
  
 
 
	 00:49:21
     ◼ 
      
     ►  
     I'm going to be focused on this work, like what really matters. 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     The work environment matters. 
     
     
  
 
 
	 00:49:26
     ◼ 
      
     ►  
     The food situation matters, 
     
     
  
 
 
	 00:49:28
     ◼ 
      
     ►  
     'cause you also don't wanna rely on room service, 
     
     
  
 
 
	 00:49:30
     ◼ 
      
     ►  
     not just because it's expensive 
     
     
  
 
 
	 00:49:31
     ◼ 
      
     ►  
     and because it tends not to be very good, 
     
     
  
 
 
	 00:49:34
     ◼ 
      
     ►  
     but also because the variance in time 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     of how long it will take to actually arrive 
     
     
  
 
 
	 00:49:39
     ◼ 
      
     ►  
     is a giant like, who knows? 
     
     
  
 
 
	 00:49:41
     ◼ 
      
     ►  
     Right, like room service, like you don't wanna be thinking, 
     
     
  
 
 
	 00:49:45
     ◼ 
      
     ►  
     oh, I'm gonna wait for the food to show up, 
     
     
  
 
 
	 00:49:48
     ◼ 
      
     ►  
     and then like, how long is that? 
     
     
  
 
 
	 00:49:50
     ◼ 
      
     ►  
     Is that 20 minutes? 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     Is that an hour? 
     
     
  
 
 
	 00:49:52
     ◼ 
      
     ►  
     Oh, okay, let me give you a good food tip. 
     
     
  
 
 
	 00:49:54
     ◼ 
      
     ►  
     Food tip for vacation. 
     
     
  
 
 
	 00:49:55
     ◼ 
      
     ►  
     - I felt like the name was new segment, right? 
     
     
  
 
 
	 00:49:58
     ◼ 
      
     ►  
     - Okay, no, it's not a segment 
     
     
  
 
 
	 00:50:00
     ◼ 
      
     ►  
     because I only have one piece of advice, which is-- 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     - Short run segment. 
     
     
  
 
 
	 00:50:05
     ◼ 
      
     ►  
     - Yeah, so again, you're optimizing for like sustenance 
     
     
  
 
 
	 00:50:09
     ◼ 
      
     ►  
     and just working. 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     So what I like to bring with me is those little machines 
     
     
  
 
 
	 00:50:15
     ◼ 
      
     ►  
     that will hard boil an egg 
     
     
  
 
 
	 00:50:17
     ◼ 
      
     ►  
     that you can just pour some water in 
     
     
  
 
 
	 00:50:19
     ◼ 
      
     ►  
     and you set a little timer and you can usually buy them. 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     So they'll cook like three or six eggs at once. 
     
     
  
 
 
	 00:50:24
     ◼ 
      
     ►  
     And this is just a great thing to have in the room because eggs don't need to 
     
     
  
 
 
	 00:50:29
     ◼ 
      
     ►  
     be refrigerated if you can't count on a refrigerator in a hotel room. 
     
     
  
 
 
	 00:50:32
     ◼ 
      
     ►  
     So you can just like go to the supermarket, buy a bunch of eggs, leave them there, 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     have this little thing, which will hard boil them and as like incredibly 
     
     
  
 
 
	 00:50:40
     ◼ 
      
     ►  
     reliable sustenance for just working. 
     
     
  
 
 
	 00:50:43
     ◼ 
      
     ►  
     Um, so yeah, like you can't count on a refrigerator and that's like just a 
     
     
  
 
 
	 00:50:49
     ◼ 
      
     ►  
     very easy, high quality food that's also very quick to prepare and minimum hassle. 
     
     
  
 
 
	 00:50:55
     ◼ 
      
     ►  
     I would say maybe like the last thing. So yeah, chairs, food, and like a space nearby to maybe go 
     
     
  
 
 
	 00:51:02
     ◼ 
      
     ►  
     walking that's convenient. Like a park or just some sort of area to be able to take a walk and 
     
     
  
 
 
	 00:51:08
     ◼ 
      
     ►  
     take like a little bit of a breaker or mull over whatever it is you're working on. So those are my 
     
     
  
 
 
	 00:51:13
     ◼ 
      
     ►  
     tips for planning your your gradations and I think everybody should try to do 
     
     
  
 
 
	 00:51:18
     ◼ 
      
     ►  
     them if they if they possibly can if you've got some serious work you know 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     like I said I just used to do it on the weekend if like I really want to get 
     
     
  
 
 
	 00:51:25
     ◼ 
      
     ►  
     through a thing take a weekend focus on the project that's important to you and 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     then like come back to your to your regular life so those are my tips of 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     what you should look for. I think whilst I've not done this as much as you I 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     I have added early days to the end of some trips that I've taken in the past, right? 
     
     
  
 
 
	 00:51:47
     ◼ 
      
     ►  
     Like I go to a city for work for a conference or whatever, and then I'll take an extra day 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     or two to get a lot of stuff done before returning, right? 
     
     
  
 
 
	 00:51:55
     ◼ 
      
     ►  
     Like it's catch up time. 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     And I've always found very valuable to be in a big city when doing that, because then 
     
     
  
 
 
	 00:52:02
     ◼ 
      
     ►  
     you don't have to worry about anything, right? 
     
     
  
 
 
	 00:52:05
     ◼ 
      
     ►  
     Like if I want to go get dinner, there's like a million restaurants to go to, right? 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     Like you say, you want it to be a supermarket. There probably will be a supermarket near 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     the hotel if you're staying in a big enough city. So I'm not saying that as a prerequisite, 
     
     
  
 
 
	 00:52:18
     ◼ 
      
     ►  
     but that is a way to get a lot of the things that you're suggesting, is to be in a city. 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     Yeah, I completely agree. And if you're on the newbie level for doing this kind of thing, 
     
     
  
 
 
	 00:52:28
     ◼ 
      
     ►  
     totally bias it towards larger cities. Because yeah, then the possibilities of things going 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     wrong is dramatically reduced. I've been aware that now I feel like I'm on the much more 
     
     
  
 
 
	 00:52:39
     ◼ 
      
     ►  
     pro end of this. I've been trying to seek out more and more isolated environments in 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     which to do this kind of thing, but it's only because I feel like I'm pretty well prepared 
     
     
  
 
 
	 00:52:51
     ◼ 
      
     ►  
     for the various ways in which things can go wrong, and now the increased isolation is 
     
     
  
 
 
	 00:52:57
     ◼ 
      
     ►  
     more valuable than downside mitigation, because I feel like I have downside mitigation mostly 
     
     
  
 
 
	 00:53:03
     ◼ 
      
     ►  
     covered at this stage. 
     
     
  
 
 
	 00:53:04
     ◼ 
      
     ►  
     Kind of a secondary question comes from Colin. 
     
     
  
 
 
	 00:53:06
     ◼ 
      
     ►  
     Colin asks, "How do you find places to eat when you travel to a new city?" 
     
     
  
 
 
	 00:53:10
     ◼ 
      
     ►  
     I don't know. I don't really think about this. 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     Cool. I have a great answer. Four Square. I use Four Square. 
     
     
  
 
 
	 00:53:15
     ◼ 
      
     ►  
     I still use Four Square for this stuff. 
     
     
  
 
 
 
	 00:53:17
     ◼ 
      
     ►  
     I find it to be a great resource. 
     
     
  
 
 
	 00:53:20
     ◼ 
      
     ►  
     There are other companies that are available, like Yelp, right, is one. 
     
     
  
 
 
	 00:53:24
     ◼ 
      
     ►  
     But I've found that Four Square has a better presence outside of America. 
     
     
  
 
 
	 00:53:29
     ◼ 
      
     ►  
     So in the UK, in Europe, everywhere that I've been to, I use Four Square. 
     
     
  
 
 
	 00:53:33
     ◼ 
      
     ►  
     and I find that Foursquare ratings tend to match up with my own tastes, so I found it 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     to be pretty valuable for me. 
     
     
  
 
 
	 00:53:43
     ◼ 
      
     ►  
     So I still use Foursquare for that stuff. 
     
     
  
 
 
	 00:53:45
     ◼ 
      
     ►  
     It's really great to help find new places to go and also to, you know, recommendation. 
     
     
  
 
 
	 00:53:52
     ◼ 
      
     ►  
     But Google Maps has gotten pretty good at this stuff now too. 
     
     
  
 
 
	 00:53:56
     ◼ 
      
     ►  
     Like you can search for a restaurant and there's all ratings and stuff like that. 
     
     
  
 
 
	 00:53:59
     ◼ 
      
     ►  
     But I use Foursquare. 
     
     
  
 
 
	 00:54:00
     ◼ 
      
     ►  
     Yeah, I feel like that must be what I just used in the past, it's like Google Maps or 
     
     
  
 
 
 
	 00:54:06
     ◼ 
      
     ►  
     I just don't really think about this, but so you recommend Foursquare for just like 
     
     
  
 
 
	 00:54:09
     ◼ 
      
     ►  
     I'm trying to find a place to eat? 
     
     
  
 
 
	 00:54:11
     ◼ 
      
     ►  
     I think any system that has aggregated user reviews is what you want to be looking for 
     
     
  
 
 
	 00:54:15
     ◼ 
      
     ►  
     in my opinion, because then you have a lot of data to build the star rating or whatever 
     
     
  
 
 
	 00:54:23
     ◼ 
      
     ►  
     or the score of the place that you want to go to. 
     
     
  
 
 
	 00:54:26
     ◼ 
      
     ►  
     I would recommend trying out a few different apps and seeing which kind of which audience meets your own taste 
     
     
  
 
 
	 00:54:33
     ◼ 
      
     ►  
     it seems like there are differences between the different services and I found that like 
     
     
  
 
 
	 00:54:38
     ◼ 
      
     ►  
     Four Square still hipster enough for me, you know 
     
     
  
 
 
	 00:54:41
     ◼ 
      
     ►  
     Copy recommendations and stuff in four square. Okay. All right. Well, I've downloaded that to give it a try 
     
     
  
 
 
	 00:54:47
     ◼ 
      
     ►  
     It's also just still very good. It's a it's kind of a funny thing 
     
     
  
 
 
	 00:54:51
     ◼ 
      
     ►  
     Like you four square I think I've forgotten about a lot now because they're not the company that they used to be 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     But my understanding is like they still remain because they have such a huge database of points of interest 
     
     
  
 
 
	 00:55:01
     ◼ 
      
     ►  
     That that is like a thing that they can sell 
     
     
  
 
 
	 00:55:04
     ◼ 
      
     ►  
     Wasn't four square was the one where you were competing to be the like the mayor of your local Starbucks, right? 
     
     
  
 
 
	 00:55:09
     ◼ 
      
     ►  
     That was four square. They still have that but they split themselves into two applications four square and swarm 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     I don't know why they ever did that. It was a mistake 
     
     
  
 
 
	 00:55:17
     ◼ 
      
     ►  
     But swarm has all the check-in stuff four square is just like a directory of places to go 
     
     
  
 
 
	 00:55:23
     ◼ 
      
     ►  
     I'm just sitting here thinking why am I so confused by this question? 
     
     
  
 
 
	 00:55:26
     ◼ 
      
     ►  
     But I'm realizing that like my answer to the great case in one should make it pretty clear 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     I'm not really looking for restaurants when I'm doing this sort of thing 
     
     
  
 
 
	 00:55:34
     ◼ 
      
     ►  
     I'm looking for a pack of eggs that I can boil and eat in my room alone. 
     
     
  
 
 
	 00:55:38
     ◼ 
      
     ►  
     Yeah, you see this is where Whitney and you take things slightly differently. 
     
     
  
 
 
	 00:55:41
     ◼ 
      
     ►  
     Like I consider going to like interesting places to eat as like a comfort for me in those environments. 
     
     
  
 
 
	 00:55:48
     ◼ 
      
     ►  
     Yes, this is also why I think 
     
     
  
 
 
	 00:55:49
     ◼ 
      
     ►  
     Just just listen there in your mind 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     Here are the two words. You can do a graycation or you can do a hurly day. 
     
     
  
 
 
 
	 00:55:58
     ◼ 
      
     ►  
     A hurly day is a very different experience and hurly days can involve a nice restaurant. 
     
     
  
 
 
	 00:56:04
     ◼ 
      
     ►  
     Yeah, gray is much more kind of like, you know, it's gray, right? Like it's dark. 
     
     
  
 
 
	 00:56:10
     ◼ 
      
     ►  
     There's a lot of color. There's some boiled eggs in the corner, you know? 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     That's kind of what you get in a way. 
     
     
  
 
 
	 00:56:16
     ◼ 
      
     ►  
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     businesses. It's my choice too. I have tons of domains of Hover. In fact askhortex.com, 
     
     
  
 
 
	 00:57:13
     ◼ 
      
     ►  
     which was something I registered during this episode because Grey just blurted it out, 
     
     
  
 
 
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     ►  
     I just went straight to Hover, typed it in and it was available, super easy for me to set up 
     
     
  
 
 
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     ◼ 
      
     ►  
     I buy domains all the time. I have some new projects that I'm working on for next year. 
     
     
  
 
 
	 00:57:29
     ◼ 
      
     ►  
     I needed domains for them. I could type in some keywords, do some searches, 
     
     
  
 
 
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     ◼ 
      
     ►  
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     hover.com/cortex. Make an A for yourself with Hover. Our thanks to Hover for their support 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     of this show and Relay FM. 
     
     
  
 
 
 
	 00:57:58
     ◼ 
      
     ►  
     Knight asks, "Have either of you ever used mechanical keyboards? Have you been tempted 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     further down the rabbit hole of fancier keyboards?" 
     
     
  
 
 
	 00:58:06
     ◼ 
      
     ►  
     Knight believes that my love of pens could quite simply transpose to this obsession. 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     - Oh, yeah, that's an interesting point. I can see that. 
     
     
  
 
 
	 00:58:13
     ◼ 
      
     ►  
     - It's very customisable. There's a lot of really interesting makers in that space, 
     
     
  
 
 
	 00:58:18
     ◼ 
      
     ►  
     doing interesting keycaps and stuff. 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     Yeah, yeah, I wouldn't have thought of that, but yeah, I can see this being 
     
     
  
 
 
	 00:58:22
     ◼ 
      
     ►  
     Pen adjacent. Do you agree with that assessment? I 100% agree with it. It's like watches too, right? These are 
     
     
  
 
 
	 00:58:29
     ◼ 
      
     ►  
     Artisan things right? Mm-hmm. I could very easily see myself getting down a mechanical keyboard customization rabbit hole 
     
     
  
 
 
	 00:58:37
     ◼ 
      
     ►  
     Can you imagine the colors of my keyboard if I did this? 
     
     
  
 
 
	 00:58:40
     ◼ 
      
     ►  
     I mean, yes, obviously you would have one of those rainbow keyboard boards for sure like 100% 
     
     
  
 
 
	 00:58:45
     ◼ 
      
     ►  
     It would be full of colors and rainbows 
     
     
  
 
 
	 00:58:47
     ◼ 
      
     ►  
     Do you have what keyboard do you use now? I actually realize I don't have any idea 
     
     
  
 
 
	 00:58:51
     ◼ 
      
     ►  
     Like what are you using at your desk? 
     
     
  
 
 
	 00:58:53
     ◼ 
      
     ►  
     On my iMac I use the Microsoft Sculpt ergonomic keyboard. 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     Oh, yeah. Yeah, that's a good one 
     
     
  
 
 
	 00:58:59
     ◼ 
      
     ►  
     So it's the one that's kind of split in half with the hole down the middle 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     I found that to be a very comfortable keyboard. I've used it for like five or six years 
     
     
  
 
 
	 00:59:06
     ◼ 
      
     ►  
     Yeah, I use that one for a long time. That's a that is a nice keyboard. I find the keys are a little mushy 
     
     
  
 
 
	 00:59:13
     ◼ 
      
     ►  
     Whatever switches they use at the time I was using. 
     
     
  
 
 
	 00:59:16
     ◼ 
      
     ►  
     "I don't really care about the clickiness of keyboards." 
     
     
  
 
 
	 00:59:21
     ◼ 
      
     ►  
     It doesn't bother me. 
     
     
  
 
 
	 00:59:23
     ◼ 
      
     ►  
     It's like this keyboard, I don't write. 
     
     
  
 
 
	 00:59:26
     ◼ 
      
     ►  
     I think that's one of the key differences. 
     
     
  
 
 
	 00:59:28
     ◼ 
      
     ►  
     I do not write things. 
     
     
  
 
 
	 00:59:30
     ◼ 
      
     ►  
     I respond to emails, I send tweets. 
     
     
  
 
 
	 00:59:33
     ◼ 
      
     ►  
     I don't compose thousands of word documents. 
     
     
  
 
 
	 00:59:37
     ◼ 
      
     ►  
     So the quality of the keyboard is less of a concern for me 
     
     
  
 
 
	 00:59:41
     ◼ 
      
     ►  
     and it's typically another reason. 
     
     
  
 
 
	 00:59:43
     ◼ 
      
     ►  
     So like the keyboard that I use the most 
     
     
  
 
 
	 00:59:46
     ◼ 
      
     ►  
     is the Brydge keyboard, which is attached to my iPad Pro. 
     
     
  
 
 
	 00:59:49
     ◼ 
      
     ►  
     And that just feels like a regular laptop keyboard. 
     
     
  
 
 
	 00:59:52
     ◼ 
      
     ►  
     I do have one of those Razer keyboards, 
     
     
  
 
 
	 00:59:55
     ◼ 
      
     ►  
     which is, I believe it's mechanical keyboard. 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     - You got that for your gaming PC, right? 
     
     
  
 
 
	 00:59:59
     ◼ 
      
     ►  
     - Yeah, but again, I never type with it. 
     
     
  
 
 
	 01:00:02
     ◼ 
      
     ►  
     You know, I could see myself wanting to make 
     
     
  
 
 
	 01:00:04
     ◼ 
      
     ►  
     a really nice keyboard, but I worry with mechanical keyboards 
     
     
  
 
 
	 01:00:09
     ◼ 
      
     ►  
     about RSI stuff, that's why I've never really gone down 
     
     
  
 
 
	 01:00:12
     ◼ 
      
     ►  
     that road, I'm worried that I would cause too much strain on my fingers. 
     
     
  
 
 
	 01:00:16
     ◼ 
      
     ►  
     Yeah, I think you're not wrong to be concerned about that. 
     
     
  
 
 
	 01:00:20
     ◼ 
      
     ►  
     I think that is a legitimate concern with mechanical keyboards, 
     
     
  
 
 
	 01:00:23
     ◼ 
      
     ►  
     as they do have higher resistance. 
     
     
  
 
 
	 01:00:24
     ◼ 
      
     ►  
     It's just I've noticed any time I change something, it will cause problems. 
     
     
  
 
 
	 01:00:28
     ◼ 
      
     ►  
     So I don't change things. 
     
     
  
 
 
	 01:00:33
     ◼ 
      
     ►  
     Like I try as little as possible to make changes to the input devices that I use. 
     
     
  
 
 
 
	 01:00:39
     ◼ 
      
     ►  
     And I'd agree with that assessment and recommend to any of the listeners. 
     
     
  
 
 
	 01:00:42
     ◼ 
      
     ►  
     Like if your primary concern is RSI related, 
     
     
  
 
 
	 01:00:47
     ◼ 
      
     ►  
     that Microsoft keyboard is like the number one no brainer choice. 
     
     
  
 
 
	 01:00:50
     ◼ 
      
     ►  
     Like you should get that one. 
     
     
  
 
 
	 01:00:52
     ◼ 
      
     ►  
     I use an older one. They have, which they don't make anymore. 
     
     
  
 
 
	 01:00:55
     ◼ 
      
     ►  
     They made an interim one, which was not good. 
     
     
  
 
 
	 01:00:59
     ◼ 
      
     ►  
     Recently, they have a new version of this keyboard, 
     
     
  
 
 
	 01:01:03
     ◼ 
      
     ►  
     which looks more like my one, but I've not used it. 
     
     
  
 
 
	 01:01:07
     ◼ 
      
     ►  
     I just wanted to state that. 
     
     
  
 
 
	 01:01:09
     ◼ 
      
     ►  
     Okay, yeah, because I've been out of that game for a little while. 
     
     
  
 
 
	 01:01:12
     ◼ 
      
     ►  
     I'm probably thinking of whatever the older one was. 
     
     
  
 
 
	 01:01:14
     ◼ 
      
     ►  
     You're thinking of my one for sure, but we're like two revisions past that now. 
     
     
  
 
 
 
	 01:01:19
     ◼ 
      
     ►  
     Alright, well I'll vouch that two revisions old one. 
     
     
  
 
 
	 01:01:22
     ◼ 
      
     ►  
     There are probably people that are hoarding it all over the world, like the Model M keyboard 
     
     
  
 
 
 
	 01:01:27
     ◼ 
      
     ►  
     Yeah, but they have a new one. 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     It's now called, as you can imagine, the Surface Ergonomic Keyboard. 
     
     
  
 
 
	 01:01:31
     ◼ 
      
     ►  
     Right, of course. 
     
     
  
 
 
	 01:01:33
     ◼ 
      
     ►  
     And it has a different design. 
     
     
  
 
 
	 01:01:34
     ◼ 
      
     ►  
     is a much nicer, much more modern design and looks way more like mine than the one that 
     
     
  
 
 
	 01:01:40
     ◼ 
      
     ►  
     it replaced. But again, I've not used it. But the idea is the same, right? That like 
     
     
  
 
 
	 01:01:46
     ◼ 
      
     ►  
     you're splitting the keyboard and trying to angle it in the middle away, which would be 
     
     
  
 
 
	 01:01:50
     ◼ 
      
     ►  
     more comfortable to use. And I have found that to be the case. I've never had problems 
     
     
  
 
 
	 01:01:55
     ◼ 
      
     ►  
     with this keyboard and my wrist and hand pain. Of course, I am using a Windows keyboard on 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     a Mac there are inherent weirdnesses with that like the keys so you have to kind of 
     
     
  
 
 
	 01:02:07
     ◼ 
      
     ►  
     remap some of them. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     Yeah you can remap the keys. 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     But it's not difficult but you do have to do it. 
     
     
  
 
 
	 01:02:12
     ◼ 
      
     ►  
     Yeah, just like everybody in the world should remap their caps lock key to control if they 
     
     
  
 
 
	 01:02:17
     ◼ 
      
     ►  
     haven't already done that and it'll be much better. 
     
     
  
 
 
 
	 01:02:22
     ◼ 
      
     ►  
     Because you hit control a million billion times when do you hit caps lock? 
     
     
  
 
 
 
	 01:02:27
     ◼ 
      
     ►  
     No one ever uses that key. 
     
     
  
 
 
	 01:02:28
     ◼ 
      
     ►  
     But like you already have a control key. 
     
     
  
 
 
	 01:02:29
     ◼ 
      
     ►  
     Yeah, but it's like the gesture for hitting control with your pinky if control is caps lock is way better than trying to reach down and hit control. 
     
     
  
 
 
	 01:02:39
     ◼ 
      
     ►  
     Like it's just a much more convenient thing to do. 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     Trust me, trust me. Listen, switch. Listeners, go into your keyboard settings, remap caps locks to control, you'll thank me later. It's great. 
     
     
  
 
 
	 01:02:52
     ◼ 
      
     ►  
     Okay, but what if you need to caps lock then? What do you do? 
     
     
  
 
 
	 01:02:56
     ◼ 
      
     ►  
     Nobody needs to caps lock. You never need it. 
     
     
  
 
 
	 01:02:58
     ◼ 
      
     ►  
     just did it if we were texting each other you just caps lock you said that 
     
     
  
 
 
	 01:03:03
     ◼ 
      
     ►  
     but you mechanical keyboards yeah yeah I have no just looking now it's well 
     
     
  
 
 
	 01:03:09
     ◼ 
      
     ►  
     something horrific just I'm lifting up the keyboard it's I could remember the 
     
     
  
 
 
	 01:03:14
     ◼ 
      
     ►  
     company is WASD keyboards Oh WASD yeah WASD keyboards are they the one 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     there's other company that makes the keyboard with no print on it the was to 
     
     
  
 
 
	 01:03:23
     ◼ 
      
     ►  
     show how cool they are there's a company that makes a keyboard yeah it is the v3 
     
     
  
 
 
	 01:03:27
     ◼ 
      
     ►  
     mechanical keyboard like it's just all black. Oh yeah that's the keyboard that I 
     
     
  
 
 
	 01:03:31
     ◼ 
      
     ►  
     have yeah with nothing written on it. Are you being serious right now? Yeah 
     
     
  
 
 
	 01:03:35
     ◼ 
      
     ►  
     that's my writing keyboard. Ugh. Okay so listen I've got two WASD 
     
     
  
 
 
	 01:03:42
     ◼ 
      
     ►  
     keyboards. Why'd you have to be that way? Okay well I will explain to you why I 
     
     
  
 
 
	 01:03:47
     ◼ 
      
     ►  
     have to be that way. So one I do like the mechanical ones like I like the way it 
     
     
  
 
 
	 01:03:51
     ◼ 
      
     ►  
     sounds when you're typing. I forget what what the number is it's like the 
     
     
  
 
 
	 01:03:57
     ◼ 
      
     ►  
     110 key version. 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     - On their website, I've gotten in now, 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     you can change the color of every key independently. 
     
     
  
 
 
	 01:04:05
     ◼ 
      
     ►  
     - Oh yeah, yeah. 
     
     
  
 
 
	 01:04:05
     ◼ 
      
     ►  
     You have infinite options of customizability with that. 
     
     
  
 
 
	 01:04:08
     ◼ 
      
     ►  
     - That's wild. 
     
     
  
 
 
	 01:04:09
     ◼ 
      
     ►  
     - Like you can do whatever you want. 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     So, but their customizability is one of the reasons 
     
     
  
 
 
	 01:04:13
     ◼ 
      
     ►  
     why I went with them. 
     
     
  
 
 
	 01:04:14
     ◼ 
      
     ►  
     So the keyboard that's in front of me right now, 
     
     
  
 
 
	 01:04:17
     ◼ 
      
     ►  
     as I'm talking to you, so. 
     
     
  
 
 
	 01:04:19
     ◼ 
      
     ►  
     - Hitting and ruining the audio. 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     - No, it's perfectly fine. 
     
     
  
 
 
	 01:04:22
     ◼ 
      
     ►  
     Look, this is all part of it right now. 
     
     
  
 
 
	 01:04:24
     ◼ 
      
     ►  
     We can't go into it, but I've changed my setup 
     
     
  
 
 
	 01:04:26
     ◼ 
      
     ►  
     so that I'm recording to you on my iMac Pro. 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     I'm recording to you now in a computer that I use a lot. 
     
     
  
 
 
	 01:04:31
     ◼ 
      
     ►  
     So my keyboard here is the, again, 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     I think 110, 108 key one, 
     
     
  
 
 
	 01:04:37
     ◼ 
      
     ►  
     where I do have the separate arrow keys 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     in page up and page down, 
     
     
  
 
 
	 01:04:42
     ◼ 
      
     ►  
     but I don't have the full number. 
     
     
  
 
 
	 01:04:44
     ◼ 
      
     ►  
     - That's tenkeyless, right? 
     
     
  
 
 
	 01:04:45
     ◼ 
      
     ►  
     - What was that? 
     
     
  
 
 
	 01:04:46
     ◼ 
      
     ►  
     - Tenkeyless. 
     
     
  
 
 
	 01:04:47
     ◼ 
      
     ►  
     It's like one word. 
     
     
  
 
 
	 01:04:48
     ◼ 
      
     ►  
     - Yes, tenkeyless, that's what it's called. 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     Yes, that's the name of it. 
     
     
  
 
 
	 01:04:50
     ◼ 
      
     ►  
     - I love that thing. 
     
     
  
 
 
	 01:04:51
     ◼ 
      
     ►  
     - Cannot call that, yeah. 
     
     
  
 
 
	 01:04:52
     ◼ 
      
     ►  
     That's what I want, 
     
     
  
 
 
	 01:04:54
     ◼ 
      
     ►  
     because I don't want the full length keyboard, 
     
     
  
 
 
	 01:04:56
     ◼ 
      
     ►  
     which is too big, it takes up too much space. 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     But I also have it, 
     
     
  
 
 
	 01:04:59
     ◼ 
      
     ►  
     so the one that's in front of me most of the time 
     
     
  
 
 
	 01:05:02
     ◼ 
      
     ►  
     is also printed in the Dvorak layout that I actually use. 
     
     
  
 
 
	 01:05:06
     ◼ 
      
     ►  
     So this is one of like, oh, I can customize it this way, 
     
     
  
 
 
	 01:05:09
     ◼ 
      
     ►  
     this is amazing. 
     
     
  
 
 
	 01:05:10
     ◼ 
      
     ►  
     - Oh, you can buy wooden rests, how pretty. 
     
     
  
 
 
	 01:05:13
     ◼ 
      
     ►  
     - Listen, do you hear this? 
     
     
  
 
 
	 01:05:16
     ◼ 
      
     ►  
     This is the moment Myke is starting to get into keyboards. 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     - You do have it printed then, it is printed for something. 
     
     
  
 
 
	 01:05:22
     ◼ 
      
     ►  
     - No, you have to let me finish here though, right? 
     
     
  
 
 
	 01:05:24
     ◼ 
      
     ►  
     So this is why I'm specifying. 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     So the keyboard in front of me right now is also, 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     you can pick different switches, 
     
     
  
 
 
	 01:05:30
     ◼ 
      
     ►  
     they have different color names for the different kinds. 
     
     
  
 
 
	 01:05:33
     ◼ 
      
     ►  
     I have maximum clicky, 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     because that's what you want during a podcast. 
     
     
  
 
 
	 01:05:38
     ◼ 
      
     ►  
     I forget, people will know that. 
     
     
  
 
 
	 01:05:39
     ◼ 
      
     ►  
     - Cherry something. 
     
     
  
 
 
	 01:05:41
     ◼ 
      
     ►  
     - Cherry something, whatever. 
     
     
  
 
 
	 01:05:42
     ◼ 
      
     ►  
     - Cherry blue is what they call tactile click. 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     - I think that's what it is, yeah. 
     
     
  
 
 
	 01:05:46
     ◼ 
      
     ►  
     'Cause again, when you're podcasting, 
     
     
  
 
 
	 01:05:48
     ◼ 
      
     ►  
     what you wanna go for, you wanna get that tactile click. 
     
     
  
 
 
	 01:05:51
     ◼ 
      
     ►  
     That's maximum podcast experience. 
     
     
  
 
 
	 01:05:53
     ◼ 
      
     ►  
     I every just in the edit just like oh there he goes again. 
     
     
  
 
 
 
	 01:05:58
     ◼ 
      
     ►  
     Pull that one out. 
     
     
  
 
 
	 01:05:59
     ◼ 
      
     ►  
     So that's great. 
     
     
  
 
 
	 01:06:00
     ◼ 
      
     ►  
     Now I know it sounds crazy to listeners but it is very important to me. 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     So I do have even in my home office setup I have a very little like standing desk area 
     
     
  
 
 
	 01:06:12
     ◼ 
      
     ►  
     where I've set up a separate laptop with an external screen that's just used for writing. 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     So like, nothing else is installed on that computer except my writing app, and it has 
     
     
  
 
 
	 01:06:24
     ◼ 
      
     ►  
     a separate external keyboard that I use. 
     
     
  
 
 
	 01:06:26
     ◼ 
      
     ►  
     That keyboard is another WASD keyboard, but I got the slightly less clicky keys because 
     
     
  
 
 
	 01:06:34
     ◼ 
      
     ►  
     of RSI concerns, so it's a little bit easier to type on, you know, when I'm like, typing 
     
     
  
 
 
	 01:06:39
     ◼ 
      
     ►  
     for hour two in a row. 
     
     
  
 
 
	 01:06:41
     ◼ 
      
     ►  
     Like, this is where it really does matter, and it does make a difference. 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     satisfying click but not as satisfying as podcasting keyboard. And then since ideologically 
     
     
  
 
 
	 01:06:52
     ◼ 
      
     ►  
     the idea of this computer setup is I'm trying to remove every distraction that exists in 
     
     
  
 
 
	 01:06:59
     ◼ 
      
     ►  
     the world and I'm just focusing on writing, so I thought why not remove even the printing 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     on the keys. And so yes, that keyboard has no writing on it whatsoever. So that's my 
     
     
  
 
 
	 01:07:12
     ◼ 
      
     ►  
     other keyboard there. 
     
     
  
 
 
	 01:07:13
     ◼ 
      
     ►  
     It just makes, it's just, you're just showing off. 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     You're just showing off. 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     - Showing off that I know how to touch type 
     
     
  
 
 
	 01:07:19
     ◼ 
      
     ►  
     like everybody should? 
     
     
  
 
 
	 01:07:20
     ◼ 
      
     ►  
     I don't understand. 
     
     
  
 
 
	 01:07:21
     ◼ 
      
     ►  
     - It's a show off thing. 
     
     
  
 
 
	 01:07:22
     ◼ 
      
     ►  
     No one knows this. 
     
     
  
 
 
	 01:07:22
     ◼ 
      
     ►  
     We've been through this before, remember? 
     
     
  
 
 
	 01:07:24
     ◼ 
      
     ►  
     - No, this is an aesthetic decision. 
     
     
  
 
 
	 01:07:26
     ◼ 
      
     ►  
     It's an aesthetic decision. 
     
     
  
 
 
	 01:07:28
     ◼ 
      
     ►  
     It's not a show off thing 
     
     
  
 
 
	 01:07:29
     ◼ 
      
     ►  
     because everybody should know how to touch type. 
     
     
  
 
 
	 01:07:31
     ◼ 
      
     ►  
     Like this should just be a thing. 
     
     
  
 
 
	 01:07:32
     ◼ 
      
     ►  
     - Right, but they don't. 
     
     
  
 
 
	 01:07:33
     ◼ 
      
     ►  
     - Well, they should. 
     
     
  
 
 
	 01:07:35
     ◼ 
      
     ►  
     They should know how to touch type. 
     
     
  
 
 
	 01:07:36
     ◼ 
      
     ►  
     - But no one teaches you this anymore. 
     
     
  
 
 
	 01:07:38
     ◼ 
      
     ►  
     - Okay, well, look, that's not my problem. 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     - Right, you were taught. 
     
     
  
 
 
	 01:07:42
     ◼ 
      
     ►  
     It's not fair. 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     I am lost on this website, Gray. Like so badly right now. You can do everything! 
     
     
  
 
 
	 01:07:50
     ◼ 
      
     ►  
     Yes. I can already feel three shows from now Myke's gonna talk about his fancy keyboard. 
     
     
  
 
 
	 01:07:57
     ◼ 
      
     ►  
     No, I'm not gonna do it. 
     
     
  
 
 
	 01:07:58
     ◼ 
      
     ►  
     Each keycap is going to be from handcrafted artisanal wood filed down to precision by a guy with a mustache. 
     
     
  
 
 
	 01:08:06
     ◼ 
      
     ►  
     I'm just very impressed. Like you can change the color of the keys and the color of the text. 
     
     
  
 
 
	 01:08:12
     ◼ 
      
     ►  
     Very impressive. 
     
     
  
 
 
	 01:08:14
     ◼ 
      
     ►  
     I think you can even upload your own custom image to be up for each of the keys. 
     
     
  
 
 
	 01:08:19
     ◼ 
      
     ►  
     So if you want a particular font on each of the keys, you can do that kind of thing. 
     
     
  
 
 
	 01:08:22
     ◼ 
      
     ►  
     You know what? 
     
     
  
 
 
	 01:08:24
     ◼ 
      
     ►  
     WSD keywords, just email me. Let's talk. 
     
     
  
 
 
	 01:08:27
     ◼ 
      
     ►  
     We're just giving you some real promo here. Let's have a conversation. 
     
     
  
 
 
 
	 01:08:33
     ◼ 
      
     ►  
     This is wild, what stuff you can do with these keyboards. Very impressive. 
     
     
  
 
 
	 01:08:37
     ◼ 
      
     ►  
     Yeah, I will back them very strongly. 
     
     
  
 
 
	 01:08:39
     ◼ 
      
     ►  
     Like I've used these keyboards for a long time now and I really like them. So yeah. 
     
     
  
 
 
	 01:08:43
     ◼ 
      
     ►  
     I just, it just, you know, black on black. 
     
     
  
 
 
	 01:08:48
     ◼ 
      
     ►  
     Yeah, that's touch typing. That's the magic of touch typing. 
     
     
  
 
 
	 01:08:52
     ◼ 
      
     ►  
     Yeah. Brian asked, how does your caffeine usage change throughout the day? And what 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     are your favorite caffeinated foods or drinks to consume? I mean, for me it is one. It's coffee, 
     
     
  
 
 
	 01:09:01
     ◼ 
      
     ►  
     right? Like that's- Yeah, I'm confused by the premise of this question. Like I don't understand. 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     Okay, so I will see if I can break it down to the way that I understand this. 
     
     
  
 
 
	 01:09:09
     ◼ 
      
     ►  
     What is your caffeine intake like these days? 
     
     
  
 
 
	 01:09:12
     ◼ 
      
     ►  
     - Enormous, that's the answer. 
     
     
  
 
 
 
 
	 01:09:15
     ◼ 
      
     ►  
     - So has it changed? 
     
     
  
 
 
	 01:09:16
     ◼ 
      
     ►  
     - What do you mean? 
     
     
  
 
 
	 01:09:17
     ◼ 
      
     ►  
     - I mean, over time, do you feel like 
     
     
  
 
 
	 01:09:18
     ◼ 
      
     ►  
     your caffeine usage has increased? 
     
     
  
 
 
	 01:09:20
     ◼ 
      
     ►  
     - I mean, it depends a little bit 
     
     
  
 
 
	 01:09:21
     ◼ 
      
     ►  
     on where you're drawing that chart. 
     
     
  
 
 
	 01:09:24
     ◼ 
      
     ►  
     If we're drawing it from the moment I was born, 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     right, if that's the origin to now. 
     
     
  
 
 
	 01:09:28
     ◼ 
      
     ►  
     - You're in a mood today. 
     
     
  
 
 
	 01:09:30
     ◼ 
      
     ►  
     - No, I'm not in a mood today. 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     I just like, I look at a question like this and I think, 
     
     
  
 
 
	 01:09:34
     ◼ 
      
     ►  
     like, this is the same for, the answer is coffee. 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     - Right, but the other thing you have to remember is, 
     
     
  
 
 
	 01:09:40
     ◼ 
      
     ►  
     you need to keep this stuff in mind. 
     
     
  
 
 
	 01:09:42
     ◼ 
      
     ►  
     We have spoken about caffeine intake before, 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     so people are coming to this question 
     
     
  
 
 
	 01:09:47
     ◼ 
      
     ►  
     knowing you in the past and what you did, right? 
     
     
  
 
 
	 01:09:50
     ◼ 
      
     ►  
     - Okay, yeah, so what I feel like I want to answer here 
     
     
  
 
 
	 01:09:54
     ◼ 
      
     ►  
     is a different question, which is that 
     
     
  
 
 
	 01:09:56
     ◼ 
      
     ►  
     the answer to this question is what everybody, 
     
     
  
 
 
	 01:10:00
     ◼ 
      
     ►  
     you drink coffee, and as the day goes on, 
     
     
  
 
 
	 01:10:03
     ◼ 
      
     ►  
     you drink less if it's just a normal day. 
     
     
  
 
 
	 01:10:06
     ◼ 
      
     ►  
     That's the way that works. 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     Do you drink a lot of coffee though in a day? Yeah, yeah. Okay. What is a lot? How much are 
     
     
  
 
 
	 01:10:11
     ◼ 
      
     ►  
     we talking here? Drip coffee? Yeah, drip coffee. I don't know. I don't really want to measure it. 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     All I can say is it's a lot. But the answer, I think the more interesting answer to this 
     
     
  
 
 
	 01:10:24
     ◼ 
      
     ►  
     is not how does my caffeine use change throughout the day. It's really how does my caffeine use 
     
     
  
 
 
	 01:10:31
     ◼ 
      
     ►  
     change throughout the year, which is a very different kind of question. If that's the 
     
     
  
 
 
	 01:10:35
     ◼ 
      
     ►  
     question you want to answer, let's answer that question. 
     
     
  
 
 
	 01:10:38
     ◼ 
      
     ►  
     Yeah, well because I was like, okay, so I drink a lot of coffee because I do genuinely 
     
     
  
 
 
	 01:10:43
     ◼ 
      
     ►  
     think that it's useful for the writing process to some extent. But if I'm at a conference, 
     
     
  
 
 
	 01:10:51
     ◼ 
      
     ►  
     my coffee use goes from lots to like the spice must flow levels of tremendous amounts of 
     
     
  
 
 
	 01:11:01
     ◼ 
      
     ►  
     coffee. And just this summer I was at a conference with a friend who got to see this firsthand, 
     
     
  
 
 
	 01:11:07
     ◼ 
      
     ►  
     who was very used to what my normal level of coffee drinking is and was like, "Whoa, 
     
     
  
 
 
	 01:11:11
     ◼ 
      
     ►  
     this is a lot, dude." Because I just find that during conference time, it's very difficult for 
     
     
  
 
 
	 01:11:19
     ◼ 
      
     ►  
     me. It requires a tremendous amount of focus. And I would say during conferences I often drink, 
     
     
  
 
 
	 01:11:28
     ◼ 
      
     ►  
     What if was sustained would be medically concerning amounts of coffee. 
     
     
  
 
 
	 01:11:32
     ◼ 
      
     ►  
     But then this sort of alternates with a lot of times during the summer, especially if I'm, 
     
     
  
 
 
	 01:11:37
     ◼ 
      
     ►  
     like I was this past summer, doing some traveling where I'm largely on my own for a while, 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     I will intentionally go for little periods where I don't drink any coffee whatsoever. 
     
     
  
 
 
	 01:11:46
     ◼ 
      
     ►  
     So there's like this, there's a phase of what's going on in my life. 
     
     
  
 
 
	 01:11:52
     ◼ 
      
     ►  
     So conference time, coffee use goes through the roof. Traveling on my own time, very often coffee 
     
     
  
 
 
	 01:11:59
     ◼ 
      
     ►  
     use will go down potentially to zero. And then just normal working days throughout the year, 
     
     
  
 
 
	 01:12:06
     ◼ 
      
     ►  
     I would say coffee consumption is well above average. That's the way my coffee consumption 
     
     
  
 
 
	 01:12:12
     ◼ 
      
     ►  
     looks. Now, how does your caffeine use change throughout the day? 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     Let me just ask one last question. 
     
     
  
 
 
	 01:12:19
     ◼ 
      
     ►  
     Do you consume caffeine via any other means these days than coffee? 
     
     
  
 
 
	 01:12:23
     ◼ 
      
     ►  
     Because I know at a point you were taking caffeine pills before you napped, right? 
     
     
  
 
 
	 01:12:27
     ◼ 
      
     ►  
     Yeah, I do that sometimes. 
     
     
  
 
 
	 01:12:29
     ◼ 
      
     ►  
     Like if it's a busy work period, I still do like the power nap thing of 
     
     
  
 
 
	 01:12:33
     ◼ 
      
     ►  
     take a couple caffeine pills, take a nap and wake up. 
     
     
  
 
 
	 01:12:35
     ◼ 
      
     ►  
     And it really does help with that transition out of nap land 
     
     
  
 
 
	 01:12:40
     ◼ 
      
     ►  
     where like a nap can really destroy your whole day if you do it wrong. 
     
     
  
 
 
	 01:12:43
     ◼ 
      
     ►  
     And whenever I'm traveling, I always forget what the heck they're actually called, 
     
     
  
 
 
	 01:12:46
     ◼ 
      
     ►  
     but I think about them as like these substitute coffee drinks, these sort of like caffeine 
     
     
  
 
 
	 01:12:52
     ◼ 
      
     ►  
     and electrolyte flavored little drink tablet things. And I do have those while traveling 
     
     
  
 
 
	 01:12:58
     ◼ 
      
     ►  
     as my "I'm not able to get a cup of coffee, but I'm still in work mode and I need to get 
     
     
  
 
 
	 01:13:03
     ◼ 
      
     ►  
     things done and I always want to have a fallback with me". So yeah, those are the other things 
     
     
  
 
 
	 01:13:09
     ◼ 
      
     ►  
     that I have for the drug, my drug of choice. 
     
     
  
 
 
	 01:13:12
     ◼ 
      
     ►  
     And I know you made a video on this a long time ago, but like just in general, 
     
     
  
 
 
	 01:13:17
     ◼ 
      
     ►  
     your kind of feeling and what you know is caffeine is not bad for you in the amount 
     
     
  
 
 
	 01:13:24
     ◼ 
      
     ►  
     that a human would consume it. That's kind of my memory of your video that you did about it. 
     
     
  
 
 
	 01:13:29
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     ►  
     Yeah, I would phrase it slightly differently. Like I would give a mental heuristic for how 
     
     
  
 
 
	 01:13:35
     ◼ 
      
     ►  
     to think about stuff, which is people want to put stuff into categories, particularly with foods, 
     
     
  
 
 
	 01:13:41
     ◼ 
      
     ►  
     They want to put things into categories of like, "good" and "bad". 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     And what I think is, you have to think in terms of effect size. 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     Like, everything that you do has an effect. What is the effect size? 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     And for some things, coffee falls into this category. 
     
     
  
 
 
	 01:13:58
     ◼ 
      
     ►  
     You have an enormous number of studies that have been done. 
     
     
  
 
 
	 01:14:03
     ◼ 
      
     ►  
     And of course, if you have literally thousands of health studies on a substance, 
     
     
  
 
 
	 01:14:09
     ◼ 
      
     ►  
     Some of them are going to come up with negative correlations, some of them are going to come up with positive correlations. 
     
     
  
 
 
	 01:14:13
     ◼ 
      
     ►  
     But if you look at the whole sum of the field, 
     
     
  
 
 
	 01:14:17
     ◼ 
      
     ►  
     what you can say pretty confidently is like if a thousand papers have been done on what are the health effects of coffee, and 
     
     
  
 
 
	 01:14:24
     ◼ 
      
     ►  
     they have not 
     
     
  
 
 
	 01:14:27
     ◼ 
      
     ►  
     universally come to a strong conclusion that if there is a negative health side effect, 
     
     
  
 
 
	 01:14:34
     ◼ 
      
     ►  
     it is very small. 
     
     
  
 
 
	 01:14:37
     ◼ 
      
     ►  
     Right, that's like if you want to assume that there is a negative health side effect the magnitude can't be large 
     
     
  
 
 
	 01:14:43
     ◼ 
      
     ►  
     Right, whereas you do you do like a different kind of study the kind of classic one of smoking, right? 
     
     
  
 
 
	 01:14:49
     ◼ 
      
     ►  
     The correlation between smoking and lung cancer is enormous like the effect size there is very large 
     
     
  
 
 
	 01:14:54
     ◼ 
      
     ►  
     Yeah to the point that you can say well if I start doing this 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     There is a very strong chance that I will have lung like you you can say if I start doing this 
     
     
  
 
 
	 01:15:02
     ◼ 
      
     ►  
     There is a very strong chance that this will happen. There's not a lot of things in this world 
     
     
  
 
 
	 01:15:06
     ◼ 
      
     ►  
     where you conjure or cause an effect like that. 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     Yeah, and it's one of the reasons why smoking is used as an example, because I think it 
     
     
  
 
 
	 01:15:12
     ◼ 
      
     ►  
     may be like one of the strongest correlations in health, like what is the effect. 
     
     
  
 
 
	 01:15:19
     ◼ 
      
     ►  
     What that also means is like there's this concept in science of certainty, like how 
     
     
  
 
 
	 01:15:23
     ◼ 
      
     ►  
     certain can you be about one thing causing another. 
     
     
  
 
 
	 01:15:27
     ◼ 
      
     ►  
     And the stronger the effect is, the smaller the minimum required number of people that 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     you can study before being reasonably confident about the effect. 
     
     
  
 
 
	 01:15:37
     ◼ 
      
     ►  
     So that's also why the conclusion about coffee, it is interesting to see 
     
     
  
 
 
	 01:15:43
     ◼ 
      
     ►  
     that the number of people involved in coffee studies is enormous. 
     
     
  
 
 
	 01:15:47
     ◼ 
      
     ►  
     And so that's, that's like what I'm trying to communicate here, that if there was 
     
     
  
 
 
	 01:15:51
     ◼ 
      
     ►  
     a strong effect that existed, you should see it in the thousands and thousands 
     
     
  
 
 
	 01:15:57
     ◼ 
      
     ►  
     and thousands of people who've been involved in coffee health studies. 
     
     
  
 
 
	 01:16:01
     ◼ 
      
     ►  
     There's like an interesting flip side of this which people don't like to hear. 
     
     
  
 
 
	 01:16:03
     ◼ 
      
     ►  
     So like, coffee drinkers love to hear, "Oh great, coffee doesn't have a negative downside." 
     
     
  
 
 
	 01:16:08
     ◼ 
      
     ►  
     And it's like, yes, I can say that pretty confidently, but I also say the sentence, 
     
     
  
 
 
	 01:16:14
     ◼ 
      
     ►  
     "If there is a negative downside, it's small and diffuse throughout the population, 
     
     
  
 
 
	 01:16:19
     ◼ 
      
     ►  
     and almost any other health choice you make in your life matters more." 
     
     
  
 
 
	 01:16:22
     ◼ 
      
     ►  
     The flip side that people don't like to hear, and this is sort of where I don't even follow my own advice, 
     
     
  
 
 
	 01:16:28
     ◼ 
      
     ►  
     is everything that I just said also applies to most studies about most vitamins. 
     
     
  
 
 
	 01:16:35
     ◼ 
      
     ►  
     So people sort of think taking vitamins is good, but for almost all of them it's the 
     
     
  
 
 
	 01:16:40
     ◼ 
      
     ►  
     same issue of there's a huge amount of studies over an enormous group of the population and 
     
     
  
 
 
	 01:16:47
     ◼ 
      
     ►  
     you get like maybe there are some very slight positive correlations but there's no like 
     
     
  
 
 
	 01:16:54
     ◼ 
      
     ►  
     really strong effect for most vitamin supplements that exist. But this is where I don't follow 
     
     
  
 
 
	 01:17:02
     ◼ 
      
     ►  
     my own advice because I still take vitamins. I'm like, "Well, it can't hurt, right? 
     
     
  
 
 
	 01:17:05
     ◼ 
      
     ►  
     I feel like my diet isn't good. This is like diet insurance." 
     
     
  
 
 
	 01:17:08
     ◼ 
      
     ►  
     That's how I feel about them. The thing about coffee though, and the downside is it's 
     
     
  
 
 
	 01:17:13
     ◼ 
      
     ►  
     incredibly addictive and easy to get your hands on. And if you don't have it after 
     
     
  
 
 
	 01:17:17
     ◼ 
      
     ►  
     usually drinking it, you will feel crap. 
     
     
  
 
 
	 01:17:20
     ◼ 
      
     ►  
     previous conversation I'm talking about the kinds of things that people worry about in 
     
     
  
 
 
	 01:17:24
     ◼ 
      
     ►  
     terms of health concerns. 
     
     
  
 
 
	 01:17:27
     ◼ 
      
     ►  
     Now we have a whole different conversation about "Is coffee addictive?" 
     
     
  
 
 
 
	 01:17:33
     ◼ 
      
     ►  
     Like yes, there is no doubt about this question whatsoever that it is addictive. 
     
     
  
 
 
	 01:17:41
     ◼ 
      
     ►  
     And there's always like, there's one thing I could, if I could go back in time, I would 
     
     
  
 
 
	 01:17:45
     ◼ 
      
     ►  
     sort of change about that coffee video that I made, and it is where it feels like, "Oh, 
     
     
  
 
 
	 01:17:48
     ◼ 
      
     ►  
     younger man made this video and I make this comment about like, "oh, coffee is a real 
     
     
  
 
 
	 01:17:53
     ◼ 
      
     ►  
     physical addiction, not like those wimpy psychological addictions" or something like that. It's like 
     
     
  
 
 
	 01:17:57
     ◼ 
      
     ►  
     that's the one part of that video where I'm like, "Ooh!" Like, current me cringes a little 
     
     
  
 
 
	 01:18:02
     ◼ 
      
     ►  
     at that and I'm like, "I would take that out now. I don't like that part." 
     
     
  
 
 
	 01:18:04
     ◼ 
      
     ►  
     You're a more enlightened being now. 
     
     
  
 
 
	 01:18:06
     ◼ 
      
     ►  
     It's like, it's not that I'm enlightened, it's that I've just come across enough stuff 
     
     
  
 
 
	 01:18:10
     ◼ 
      
     ►  
     which I think the way I would phrase it is that younger me was more convinced of a meaningful 
     
     
  
 
 
	 01:18:17
     ◼ 
      
     ►  
     difference between those two statements, and current me is much less convinced about there's 
     
     
  
 
 
	 01:18:23
     ◼ 
      
     ►  
     a meaningful distinction to be commented on here. 
     
     
  
 
 
	 01:18:26
     ◼ 
      
     ►  
     So I just throw that into, like, when we're talking about it as coffee addictive. 
     
     
  
 
 
	 01:18:30
     ◼ 
      
     ►  
     It's like, yes, 100%. 
     
     
  
 
 
	 01:18:32
     ◼ 
      
     ►  
     There are well-studied physical reasons why it is addictive, but there's also just this 
     
     
  
 
 
	 01:18:39
     ◼ 
      
     ►  
     messy confusion about psychological addiction as well. 
     
     
  
 
 
	 01:18:42
     ◼ 
      
     ►  
     And so, yeah, I will own up to the fact that I am addicted to coffee. 
     
     
  
 
 
	 01:18:49
     ◼ 
      
     ►  
     But it's also why, like I mentioned before, I do like to do the thing of not having coffee 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     for periods of time very intentionally. 
     
     
  
 
 
	 01:18:57
     ◼ 
      
     ►  
     It's being like, "Yeah, it's fine. 
     
     
  
 
 
	 01:18:59
     ◼ 
      
     ►  
     I can break this addiction and it's not a problem." 
     
     
  
 
 
	 01:19:02
     ◼ 
      
     ►  
     But I do like to drink coffee because I'm very convinced that it does give me this little 
     
     
  
 
 
	 01:19:09
     ◼ 
      
     ►  
     boost in writing sessions. Not like a huge difference, it's not a make or break deal, 
     
     
  
 
 
	 01:19:16
     ◼ 
      
     ►  
     but I do think it adds like five to seven percent of a kind of like sharpness when I'm 
     
     
  
 
 
	 01:19:26
     ◼ 
      
     ►  
     writing. So that's why I do always like to have coffee when I'm working, is like, I think 
     
     
  
 
 
	 01:19:33
     ◼ 
      
     ►  
     that's really worth it. And then that just opens the door to like, well, once coffee's 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     in your life a little, coffee is going to be in your life a lot. So that's my summation 
     
     
  
 
 
	 01:19:44
     ◼ 
      
     ►  
     feelings about coffee. 
     
     
  
 
 
	 01:19:46
     ◼ 
      
     ►  
     I have two coffees a day, typically. They're espresso-based drinks, right? Like I make 
     
     
  
 
 
	 01:19:53
     ◼ 
      
     ►  
     like latte-type things. So it's twice a day. 
     
     
  
 
 
	 01:19:57
     ◼ 
      
     ►  
     Do you have one of those little latte machines? 
     
     
  
 
 
	 01:19:58
     ◼ 
      
     ►  
     Yeah, I've made you coffee from that machine. 
     
     
  
 
 
	 01:20:00
     ◼ 
      
     ►  
     Oh yeah, that's right. That's right, yeah, of course. 
     
     
  
 
 
	 01:20:03
     ◼ 
      
     ►  
     So I have one double espresso drink in the morning and then one other at a different 
     
     
  
 
 
	 01:20:10
     ◼ 
      
     ►  
     time of the day depending on what my work is like for the day. 
     
     
  
 
 
	 01:20:13
     ◼ 
      
     ►  
     Are you like timing it for afternoon work? 
     
     
  
 
 
	 01:20:16
     ◼ 
      
     ►  
     Is that what you mean by that? 
     
     
  
 
 
	 01:20:17
     ◼ 
      
     ►  
     Depends what I've got going on. 
     
     
  
 
 
	 01:20:18
     ◼ 
      
     ►  
     But yes, it's like tactically deployed. 
     
     
  
 
 
	 01:20:22
     ◼ 
      
     ►  
     So I have like a system. 
     
     
  
 
 
	 01:20:24
     ◼ 
      
     ►  
     So like on Monday I have my second coffee at five o'clock. 
     
     
  
 
 
	 01:20:28
     ◼ 
      
     ►  
     Tuesday is variable. 
     
     
  
 
 
	 01:20:30
     ◼ 
      
     ►  
     Wednesday is five o'clock. 
     
     
  
 
 
	 01:20:31
     ◼ 
      
     ►  
     Tuesday is usually around 3. Thursday depends on whether we're recording or not. 
     
     
  
 
 
	 01:20:35
     ◼ 
      
     ►  
     So I had it today at like, half past 4. 
     
     
  
 
 
	 01:20:39
     ◼ 
      
     ►  
     So I kind of time it to the shows that I'm doing. 
     
     
  
 
 
	 01:20:42
     ◼ 
      
     ►  
     Oh, I just realized, yeah, because whenever we're recording, 
     
     
  
 
 
	 01:20:46
     ◼ 
      
     ►  
     we do like the little pre-chat for the show. 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     And then we always take a break. 
     
     
  
 
 
	 01:20:51
     ◼ 
      
     ►  
     And I think I've never tuned into the language that you always use of, 
     
     
  
 
 
	 01:20:54
     ◼ 
      
     ►  
     "Oh, I'm going to make a coffee." 
     
     
  
 
 
	 01:20:56
     ◼ 
      
     ►  
     Yeah, yeah. It's the one. 
     
     
  
 
 
	 01:20:58
     ◼ 
      
     ►  
     Yeah, and I always say, "Yeah, yeah, like I'm gonna go top up my coffee." 
     
     
  
 
 
	 01:21:02
     ◼ 
      
     ►  
     And I think I've never really understood that like, "Oh yes, Myke is going off to have his tactical coffee." 
     
     
  
 
 
	 01:21:06
     ◼ 
      
     ►  
     "Oh, I'm out there, I'm grinding the beans, I'm foaming the milk, like I'm doing the whole thing." 
     
     
  
 
 
	 01:21:11
     ◼ 
      
     ►  
     That's also why it takes you so long, because, ah, okay, it all makes sense now. 
     
     
  
 
 
	 01:21:15
     ◼ 
      
     ►  
     It's a multiple minute process. 
     
     
  
 
 
	 01:21:16
     ◼ 
      
     ►  
     It all makes sense now, because what I'm doing is I'm just going into the kitchen, 
     
     
  
 
 
	 01:21:21
     ◼ 
      
     ►  
     where there exists pot two or three of coffee for the day, and just pouring more into my cup. 
     
     
  
 
 
	 01:21:27
     ◼ 
      
     ►  
     And that's always like, why does it take Myke so long? 
     
     
  
 
 
	 01:21:30
     ◼ 
      
     ►  
     It's like, oh, that's why. 
     
     
  
 
 
	 01:21:31
     ◼ 
      
     ►  
     He's making his second coffee. 
     
     
  
 
 
	 01:21:33
     ◼ 
      
     ►  
     - I have, 'cause again, people always ask, 
     
     
  
 
 
	 01:21:36
     ◼ 
      
     ►  
     I have one of these machines in America, 
     
     
  
 
 
	 01:21:38
     ◼ 
      
     ►  
     they're called Breville machines. 
     
     
  
 
 
	 01:21:40
     ◼ 
      
     ►  
     In the UK, they're called Sage machines. 
     
     
  
 
 
	 01:21:42
     ◼ 
      
     ►  
     It's the same machine, but it's just different branded. 
     
     
  
 
 
	 01:21:44
     ◼ 
      
     ►  
     And I love it. 
     
     
  
 
 
	 01:21:45
     ◼ 
      
     ►  
     We got it as a wedding present and I adore it. 
     
     
  
 
 
	 01:21:50
     ◼ 
      
     ►  
     Look, it's a big thing in that it takes cleaning 
     
     
  
 
 
	 01:21:54
     ◼ 
      
     ►  
     and maintenance and that sort of stuff, 
     
     
  
 
 
	 01:21:55
     ◼ 
      
     ►  
     but I really like being able to make coffee 
     
     
  
 
 
	 01:21:58
     ◼ 
      
     ►  
     in this way at home, like I was using AeroPress before. 
     
     
  
 
 
	 01:22:01
     ◼ 
      
     ►  
     And that's perfectly fine. 
     
     
  
 
 
	 01:22:03
     ◼ 
      
     ►  
     And I still use AeroPress whenever we're away or something. 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     Like I might take, like when we're going away for Christmas, 
     
     
  
 
 
	 01:22:08
     ◼ 
      
     ►  
     I'll take an AeroPress and some pre-ground beans with me 
     
     
  
 
 
	 01:22:10
     ◼ 
      
     ►  
     and then I can do stuff at family homes and stuff. 
     
     
  
 
 
	 01:22:14
     ◼ 
      
     ►  
     But I love that coffee. 
     
     
  
 
 
	 01:22:15
     ◼ 
      
     ►  
     And I'm pretty happy with the fact that I, 
     
     
  
 
 
	 01:22:19
     ◼ 
      
     ►  
     I mean, I've been drinking coffee kind of in this way, 
     
     
  
 
 
	 01:22:22
     ◼ 
      
     ►  
     like seriously for nearly 10 years. 
     
     
  
 
 
	 01:22:25
     ◼ 
      
     ►  
     I still feel the effects of it and I can still use it, 
     
     
  
 
 
	 01:22:30
     ◼ 
      
     ►  
     like I can still deploy it tactically in that way. 
     
     
  
 
 
	 01:22:33
     ◼ 
      
     ►  
     And I'm pretty happy with the fact 
     
     
  
 
 
	 01:22:35
     ◼ 
      
     ►  
     that I've been able to do that. 
     
     
  
 
 
	 01:22:37
     ◼ 
      
     ►  
     Because most people that I know are burned by it, 
     
     
  
 
 
	 01:22:41
     ◼ 
      
     ►  
     essentially, right? 
     
     
  
 
 
	 01:22:42
     ◼ 
      
     ►  
     Like you, right? 
     
     
  
 
 
	 01:22:44
     ◼ 
      
     ►  
     You drink a lot of coffee, 
     
     
  
 
 
	 01:22:46
     ◼ 
      
     ►  
     so your impact to it is different now. 
     
     
  
 
 
	 01:22:50
     ◼ 
      
     ►  
     - Burned by coffee? 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     No, my coffee is my friend. 
     
     
  
 
 
	 01:22:53
     ◼ 
      
     ►  
     I just have to use-- - Yes. 
     
     
  
 
 
	 01:22:54
     ◼ 
      
     ►  
     I just have to use, my tactical deployment is a nuclear bomb of coffee during conference 
     
     
  
 
 
	 01:23:03
     ◼ 
      
     ►  
     season, right? 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     We just, we have tactical deployments, they're just at different levels, right? 
     
     
  
 
 
	 01:23:07
     ◼ 
      
     ►  
     You've got your little sniper shot of coffee, right? 
     
     
  
 
 
	 01:23:11
     ◼ 
      
     ►  
     Like for one particular goal. 
     
     
  
 
 
	 01:23:12
     ◼ 
      
     ►  
     I'm like, oh no, oh no. 
     
     
  
 
 
	 01:23:15
     ◼ 
      
     ►  
     Like a scorched earth coffee approach. 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     Yeah, that's my approach.