59: The 7 Habits of Highly Effective People 
   
 
 
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     Hi Myke. Hi. Are you ready to be proactive and sharpen the saw to synergize our win-win solution? 
     
     
  
 
 
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     Today's the day. Today's the day. Seven habits of highly effective people 
     
     
  
 
 
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     There was there was a couple of things that I was interested in talking about today 
     
     
  
 
 
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     One was your surprisingly compelling 24-hour death stream. Oh, did you like that? Yeah, I did like that very much 
     
     
  
 
 
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     So you had a new video in the CGP Grey doom and gloom series that came out 
     
     
  
 
 
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     Is that what it is? 
     
     
  
 
 
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     That's what I think of it in my head. 
     
     
  
 
 
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     I feel like it was very optimistic but okay. 
     
     
  
 
 
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     Was it though? 
     
     
  
 
 
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     Because even the idea of living forever, I'm not sure if it was supposed to be in a way 
     
     
  
 
 
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     that I was completely comfortable with. 
     
     
  
 
 
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     But you, going alongside this video was a 24 hour live stream of an accurate representation 
     
     
  
 
 
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     of how many people die on Earth in a day. 
     
     
  
 
 
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     And it was fascinating. 
     
     
  
 
 
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     It was like on in my house for like 45 minutes just in the background. 
     
     
  
 
 
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     Like I started watching it and then I just kind of walked away from the TV 
     
     
  
 
 
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     and it was just playing and like I look back it's like 5000. I was like oh no I had to turn it off. 
     
     
  
 
 
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     It was it was too much to come back and see the numbers just getting bigger and bigger. 
     
     
  
 
 
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     The little pile of skulls getting bigger and bigger. 
     
     
  
 
 
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     Yeah it was good though it's a great idea. 
     
     
  
 
 
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     It's one of those things that actually ended up coming out of a technical limitation. 
     
     
  
 
 
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     So I had this idea originally of like, okay, I like this idea of this 24 hours of death as a visual representation of what's occurring. 
     
     
  
 
 
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     Like, how do you convey the magnitude of this thing? 
     
     
  
 
 
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     Because if you just say a big number, like it means nothing to people, 
     
     
  
 
 
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     whereas I feel like, oh, if I put together a little video like this, it has more of a chance of having an impact. 
     
     
  
 
 
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     You know, in exactly that way that you say. 
     
     
  
 
 
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     Like, you start watching it and then you come back later and it's like, oh my. 
     
     
  
 
 
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     Right, while I was washing the dishes, 10,000 people died. 
     
     
  
 
 
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     And so it has an impact. 
     
     
  
 
 
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     It drove it home, right? 
     
     
  
 
 
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     It was like I could just watch this mesmerizing animation 
     
     
  
 
 
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     where someone was getting their head cut off every second. 
     
     
  
 
 
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     They were bursting into flames, 
     
     
  
 
 
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     I think is what was occurring there. 
     
     
  
 
 
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     Oh, my apologies. 
     
     
  
 
 
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     Let's get the cause of death correct, I guess. 
     
     
  
 
 
 
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     But so yeah, I had this idea like, 
     
     
  
 
 
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     okay, I wanted to do this. 
     
     
  
 
 
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     And we're putting together this 24-hour long file 
     
     
  
 
 
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     and go to upload it to YouTube and I get a great YouTube error message, which is, "Surprise! 
     
     
  
 
 
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     Videos are not allowed to be longer than 12 hours." 
     
     
  
 
 
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     And it's like, "Huh, that's interesting." Because I know for a fact that there are videos 
     
     
  
 
 
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     on YouTube which are hundreds of hours long. There are definitely videos that are super 
     
     
  
 
 
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     long, but it turns out that at some point in the past, YouTube made a decision that 
     
     
  
 
 
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     they had enough of this tomfoolery with long videos and they decided to reduce the absolute 
     
     
  
 
 
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     limit down to 12 hours. 
     
     
  
 
 
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     Which is also longer than any video on YouTube should be. 12 hours is too long. Like why? 
     
     
  
 
 
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     I mean I know you've found a reason for it, right? 
     
     
  
 
 
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     I was gonna say, I have a very good reason why I would like a video that's longer than 
     
     
  
 
 
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     12 hours, thank you. 
     
     
  
 
 
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     Right, but it shouldn't be. Because no one's watching that. Well actually I'm interested 
     
     
  
 
 
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     to know what your retention graphs are like on those videos. 
     
     
  
 
 
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     Well, we can get into that later. 
     
     
  
 
 
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     But so anyway, I was super annoyed about this. 
     
     
  
 
 
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     Because I was like, "Ah, god damn it. I don't want to break a thing up into two parts." 
     
     
  
 
 
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     I know that I'm going to have to break it up into two parts, 
     
     
  
 
 
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     but then I feel like that makes it not as good when you're uploading it for the first time. 
     
     
  
 
 
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     And so I was spinning this around in my head, 
     
     
  
 
 
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     and then talking with some people, 
     
     
  
 
 
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     a few people mentioned the suggestion of actually like, 
     
     
  
 
 
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     "Hey, can you get around this by live streaming the thing?" 
     
     
  
 
 
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     And I was like, wait a minute, yes, there is no limit on how long a live stream can be. 
     
     
  
 
 
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     So that's what I ended up doing was, okay, I can get around this technical limit by making it live. 
     
     
  
 
 
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     And then as soon as I realised that, I thought, oh, it actually works better if it's live. 
     
     
  
 
 
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     It's way better. 
     
     
  
 
 
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     Because people can't skip ahead, right? Like people can't just jump. 
     
     
  
 
 
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     And it's buzzy. 
     
     
  
 
 
 
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     Right? There is this thing, this is what I found so compelling about it. 
     
     
  
 
 
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     There was a thing on the internet that was showing me how many people were dying. 
     
     
  
 
 
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     dying. Like it's morbid, but like a car crash television. Right. Like you kind of, you know 
     
     
  
 
 
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     it's there. You can't help but look. Right. And I kept checking in every now and then 
     
     
  
 
 
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     just to see how big the pile of skulls was. Like it was, you know, and like, and I kind 
     
     
  
 
 
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     of had it in my mind to make sure to look before it ended. Right. Like it, like kind 
     
     
  
 
 
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     of, I knew it started around like 11am my time or something. So kind of it was like 
     
     
  
 
 
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     1030 or whatever and I just checked in and it was like, oh man. But like it kind of had 
     
     
  
 
 
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     that effect of it of like there is this thing that's happening which is showing this how 
     
     
  
 
 
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     can I not at least look at it. So I think that it worked really well it was a great 
     
     
  
 
 
 
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     Oh yeah I'm pretty pleased with the way that came out in the end I think that ended up 
     
     
  
 
 
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     being like much more interesting than the video itself in a way was just doing this 
     
     
  
 
 
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     this live stream so I'm pretty happy with the way it came out. 
     
     
  
 
 
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     Yeah I liked the video but I was more interested in the live stream part like that was more 
     
     
  
 
 
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     exciting to me. 
     
     
  
 
 
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     Yeah, the livestream part is definitely the more interesting part. 
     
     
  
 
 
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     And yeah, so it was... 
     
     
  
 
 
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     I'm still annoyed that I wasn't able to upload the whole thing as one continuous file, 
     
     
  
 
 
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     so I did have to end up uploading the final version as two pieces. 
     
     
  
 
 
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     I thought you could set a livestream as a video. 
     
     
  
 
 
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     Like, you can just have it available. 
     
     
  
 
 
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     You can, but it will only save the last four hours. 
     
     
  
 
 
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     Oh, that's silly. 
     
     
  
 
 
 
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     Which is also interesting when I realise, like, I know people do 24-hour long charity fundraisers, 
     
     
  
 
 
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     And it's like, oh okay, so there's just no record of that. 
     
     
  
 
 
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     There's only a record of the last four hours of that. 
     
     
  
 
 
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     Because yes, that was originally my thought was I was like, 
     
     
  
 
 
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     ha ha ha, fooled you, YouTube. 
     
     
  
 
 
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     Like, I'll just save the live stream. 
     
     
  
 
 
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     And then I was like, no, it's not gonna work. 
     
     
  
 
 
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     It only saves the last four hours. 
     
     
  
 
 
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     But yeah, so anyway, this is just an interesting case 
     
     
  
 
 
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     of an annoying technical limitation 
     
     
  
 
 
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     that I still genuinely wish wasn't there, 
     
     
  
 
 
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     but that nonetheless ended up turning into a thing 
     
     
  
 
 
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     that is more interesting than it would have otherwise been. 
     
     
  
 
 
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     So I feel like that it worked out in the end. 
     
     
  
 
 
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     - Yeah, because if you publish the video, 
     
     
  
 
 
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     I would just skip to the end. 
     
     
  
 
 
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     - Right, yeah, everybody would have, yeah. 
     
     
  
 
 
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     But speaking of the audience retention graphs, 
     
     
  
 
 
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     there's a very funny thing 
     
     
  
 
 
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     in those audience retention graphs 
     
     
  
 
 
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     because there are little Easter eggs 
     
     
  
 
 
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     throughout the 12 hours. 
     
     
  
 
 
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     I think there's something like 20 little Easter eggs 
     
     
  
 
 
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     that occur and when I loaded up 
     
     
  
 
 
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     the audience retention graphs, 
     
     
  
 
 
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     you can see the spikes right around the areas 
     
     
  
 
 
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     where all the Easter eggs are. 
     
     
  
 
 
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     How are people finding them? 
     
     
  
 
 
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     Well, I think what's happening is someone sees it 
     
     
  
 
 
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     and then they jump back a couple seconds to say, 
     
     
  
 
 
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     "Hey, did I just see that thing that I thought I saw?" 
     
     
  
 
 
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     Right, which then double counts 
     
     
  
 
 
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     the audience retention in that spot. 
     
     
  
 
 
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     And then people leave comments-- 
     
     
  
 
 
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     I just saw the comment. 
     
     
  
 
 
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     People are jumping to those locations. 
     
     
  
 
 
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     But it is hilarious. 
     
     
  
 
 
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     On the audience retention graph, 
     
     
  
 
 
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     you can see spikes for exactly where every single one 
     
     
  
 
 
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     of the little Easter eggs are. 
     
     
  
 
 
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     So it's pretty funny. That's wonderful. 
     
     
  
 
 
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     like why the one at 557 have a hat on? 
     
     
  
 
 
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     And why at 751 did they have a briefcase? 
     
     
  
 
 
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     I like that this person really needed to, 
     
     
  
 
 
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     like they were upset, right? 
     
     
  
 
 
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     Like why, why? 
     
     
  
 
 
 
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     - The why questions are great. 
     
     
  
 
 
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     And it is funny 'cause when the live stream first went up, 
     
     
  
 
 
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     I did enjoy all the comments 
     
     
  
 
 
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     where people were saying things like, what does it mean? 
     
     
  
 
 
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     What does it mean? 
     
     
  
 
 
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     It's like, I'll leave that for you to speculate, commenters. 
     
     
  
 
 
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     Like that's what I'm gonna leave. 
     
     
  
 
 
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     You can speculate away about what it means. 
     
     
  
 
 
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     That's on you to work out. 
     
     
  
 
 
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     It's very profound, but you've got to figure it out yourself. 
     
     
  
 
 
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     I'm looking at these now. I've got sucked into the comments. 
     
     
  
 
 
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     I want to see the Easter eggs. 
     
     
  
 
 
 
	 00:07:44
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     Myke, we've got a podcast to record. 
     
     
  
 
 
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     You can't do Easter egg hunting. 
     
     
  
 
 
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     Yeah, that's true. 
     
     
  
 
 
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     Unless we record for 24 hours, which I don't think is a good idea. 
     
     
  
 
 
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     But then we won't be able to post it on YouTube. 
     
     
  
 
 
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     Unless we livestream a 24 hour long cortex, which is not going to happen. 
     
     
  
 
 
 
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     Myke, do you know that you have become an animated character on the internet? 
     
     
  
 
 
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     Finally, right? 
     
     
  
 
 
 
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     Finally? Yeah, I have waited for a cartoon for years. 
     
     
  
 
 
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     Finally there is a cartoon of me. Since I was a kid I've wanted to mic the cartoon. 
     
     
  
 
 
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     And we have it now. There's a fantastic, I found this in the Cortex subreddit. The person 
     
     
  
 
 
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     who created this video posted it. HM Butet is their YouTube channel, I'll put a link 
     
     
  
 
 
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     in the show notes, and they are putting together some fantastic Cortex animated videos which 
     
     
  
 
 
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     I am enjoying immensely. And I wanted people to see them because I think it's really great. 
     
     
  
 
 
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     one of the previous episodes, there's one of some classic moments from old episodes, 
     
     
  
 
 
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     and I love seeing stuff like this, and they really make me laugh and I enjoy them immensely. 
     
     
  
 
 
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     And you really like being a cartoon character? 
     
     
  
 
 
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     I love being a cartoon character. This person has an almost spooky ability to capture movements 
     
     
  
 
 
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     that I think I would make. The way they animate my movements when talking to you is a lot 
     
     
  
 
 
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     of how I imagine they actually are, so I think it's brilliant. 
     
     
  
 
 
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     So one of these that I think is probably the best version is from-- 
     
     
  
 
 
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     I think it was our very first episode where we're talking about the screens 
     
     
  
 
 
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     and home screen icons. 
     
     
  
 
 
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     And the way they animate you when you're asking about what 
     
     
  
 
 
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     I think about your home screen, I think it's just perfect. 
     
     
  
 
 
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     People should go take a look at it. 
     
     
  
 
 
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     Whether or not the way it is animated is the way it happens, 
     
     
  
 
 
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     it adds something to the audio which makes 
     
     
  
 
 
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     it sound like that's the way that it happens. 
     
     
  
 
 
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     So it's really well done. 
     
     
  
 
 
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     I'm always incredibly impressed by the way that people make these types of videos. 
     
     
  
 
 
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     I watch some for some of my favorite shows. 
     
     
  
 
 
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     There are some fantastic animated videos for my brother, my brother and me. 
     
     
  
 
 
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     What I love about these types of videos is the way that people hear a thing, they hear 
     
     
  
 
 
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     a thing, but the way they interpret it adds so much more to it. 
     
     
  
 
 
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     It's such an interesting skill that people have to be able to hear a sentence and pick 
     
     
  
 
 
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     out specific words and make a joke about those words in a way that was never originally intended. 
     
     
  
 
 
	 00:10:07
     ◼ 
      
     ►  
     It's so interesting to see that. 
     
     
  
 
 
	 00:10:09
     ◼ 
      
     ►  
     And also the kinetic nature of the videos is very interesting to me, the way that people 
     
     
  
 
 
	 00:10:15
     ◼ 
      
     ►  
     make the movements and they adjust the audio to fit. 
     
     
  
 
 
	 00:10:18
     ◼ 
      
     ►  
     I find it a very interesting skill. 
     
     
  
 
 
	 00:10:21
     ◼ 
      
     ►  
     And I'm really pleased to see something for our show too, because I love watching them 
     
     
  
 
 
	 00:10:26
     ◼ 
      
     ►  
     for the shows that I enjoy. 
     
     
  
 
 
	 00:10:28
     ◼ 
      
     ►  
     So it means a lot to me that people make this sort of stuff, so I want to thank that person 
     
     
  
 
 
	 00:10:32
     ◼ 
      
     ►  
     and encourage that people watch them because they're really, really fun. 
     
     
  
 
 
	 00:10:36
     ◼ 
      
     ►  
     Yeah, no, it's great stuff. 
     
     
  
 
 
	 00:10:39
     ◼ 
      
     ►  
     It's a huge amount of work. 
     
     
  
 
 
	 00:10:40
     ◼ 
      
     ►  
     I can't even imagine. 
     
     
  
 
 
	 00:10:41
     ◼ 
      
     ►  
     Oh yeah, I can't imagine how much work it is. 
     
     
  
 
 
	 00:10:45
     ◼ 
      
     ►  
     And it is always a funny experience, especially to see like a joke added to a thing that you 
     
     
  
 
 
	 00:10:50
     ◼ 
      
     ►  
     yourself have said. Right, where it's like, oh I'm watching a thing that's an animation 
     
     
  
 
 
	 00:10:53
     ◼ 
      
     ►  
     of something that I have said, and then here is this extra layer that is put on top of 
     
     
  
 
 
	 00:10:57
     ◼ 
      
     ►  
     it which was not intended to be there. So it's good stuff. It's good stuff. 
     
     
  
 
 
	 00:11:02
     ◼ 
      
     ►  
     So Gray I've mentioned that I'm going to be travelling a bunch before the end of the year. 
     
     
  
 
 
	 00:11:07
     ◼ 
      
     ►  
     And one of the things that I'm doing is PodCon, which is the podcast version of VidCon, which 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     may be, maybe just sparking many of our listeners' minds what this is, but it's like a celebration 
     
     
  
 
 
	 00:11:17
     ◼ 
      
     ►  
     of the creation of podcasts and there's going to be a lot of live shows and panels and things 
     
     
  
 
 
	 00:11:21
     ◼ 
      
     ►  
     like that. I'm going to be there. I now have a "Here's where you'll find Myke Hurley" 
     
     
  
 
 
 
	 00:11:28
     ◼ 
      
     ►  
     Oh, very exciting. 
     
     
  
 
 
	 00:11:29
     ◼ 
      
     ►  
     Which I can put in the show notes. Because I'm doing a couple of things. I'm doing some 
     
     
  
 
 
	 00:11:31
     ◼ 
      
     ►  
     panels and some round tables and stuff like that. 
     
     
  
 
 
	 00:11:34
     ◼ 
      
     ►  
     As you should be. You're a big man on podcast campus. 
     
     
  
 
 
	 00:11:37
     ◼ 
      
     ►  
     Pod campus, I think it would be called. 
     
     
  
 
 
 
	 00:11:41
     ◼ 
      
     ►  
     Yeah, sure. I just wanted to mention one thing that if people are going to be there, I'm 
     
     
  
 
 
	 00:11:45
     ◼ 
      
     ►  
     I'm going to be doing a signing at PodCon. 
     
     
  
 
 
 
	 00:11:49
     ◼ 
      
     ►  
     So you're going to be there at a booth? 
     
     
  
 
 
	 00:11:51
     ◼ 
      
     ►  
     - Yep, at a booth. 
     
     
  
 
 
	 00:11:52
     ◼ 
      
     ►  
     - People are going to bring up things for you to sign? 
     
     
  
 
 
	 00:11:54
     ◼ 
      
     ►  
     - Maybe, I don't know what that would be. 
     
     
  
 
 
	 00:11:56
     ◼ 
      
     ►  
     I guess, what do I sign? 
     
     
  
 
 
	 00:11:57
     ◼ 
      
     ►  
     - Myke Hurley merchandise? 
     
     
  
 
 
	 00:11:59
     ◼ 
      
     ►  
     - People's iPods? 
     
     
  
 
 
 
	 00:12:01
     ◼ 
      
     ►  
     - So, I'm going to be there. 
     
     
  
 
 
	 00:12:04
     ◼ 
      
     ►  
     - You sign their beards? 
     
     
  
 
 
	 00:12:05
     ◼ 
      
     ►  
     I don't know how that works. 
     
     
  
 
 
	 00:12:06
     ◼ 
      
     ►  
     - Yeah, I can sign beard oil, I don't know. 
     
     
  
 
 
	 00:12:09
     ◼ 
      
     ►  
     But December 10th, it's going to be at PodCon. 
     
     
  
 
 
	 00:12:11
     ◼ 
      
     ►  
     I think you have to be an attendee to be there 
     
     
  
 
 
	 00:12:13
     ◼ 
      
     ►  
     and I am looking forward to it. 
     
     
  
 
 
	 00:12:14
     ◼ 
      
     ►  
     It does look like a really interesting event, like the whole schedule is up now. 
     
     
  
 
 
	 00:12:18
     ◼ 
      
     ►  
     But I'm going to be at a booth in the signing area and everything and I wanted to just let 
     
     
  
 
 
	 00:12:24
     ◼ 
      
     ►  
     people know about this. 
     
     
  
 
 
	 00:12:25
     ◼ 
      
     ►  
     I've never done anything like this before is what I'm getting at here. 
     
     
  
 
 
	 00:12:29
     ◼ 
      
     ►  
     And I don't really know... 
     
     
  
 
 
	 00:12:30
     ◼ 
      
     ►  
     Are you nervous Myke? 
     
     
  
 
 
 
	 00:12:32
     ◼ 
      
     ►  
     I don't really know what to expect. 
     
     
  
 
 
	 00:12:35
     ◼ 
      
     ►  
     So I want to make sure that if you're going to be at PodCon and you want to come and see 
     
     
  
 
 
	 00:12:39
     ◼ 
      
     ►  
     me please do and I'm gonna have I'm gonna make this poster print for people that come 
     
     
  
 
 
	 00:12:45
     ◼ 
      
     ►  
     so if you come there will be a poster that I will sign and give to you. 
     
     
  
 
 
	 00:12:51
     ◼ 
      
     ►  
     Are you bribing the people Myke? It sounds like you're bribing the people. 
     
     
  
 
 
	 00:12:53
     ◼ 
      
     ►  
     It's more of an incentive. Oh it's an incentive. It's an incentive. There will be a poster 
     
     
  
 
 
	 00:12:58
     ◼ 
      
     ►  
     that I'm currently working on with a very talented artist and I may be able to share 
     
     
  
 
 
	 00:13:03
     ◼ 
      
     ►  
     the artwork beforehand just because I think it's probably gonna be amazing because this 
     
     
  
 
 
	 00:13:07
     ◼ 
      
     ►  
     person's awesome. I don't think you should I think you should 
     
     
  
 
 
	 00:13:08
     ◼ 
      
     ►  
     keep the artwork secret for the people who are going to be showing up to see it. 
     
     
  
 
 
	 00:13:12
     ◼ 
      
     ►  
     I was thinking about like taking a picture of it in such a way that you 
     
     
  
 
 
	 00:13:15
     ◼ 
      
     ►  
     couldn't use it for anything like my hand is there right but just so you know 
     
     
  
 
 
	 00:13:19
     ◼ 
      
     ►  
     the amazingness that is gonna be bestowed upon you right that you will 
     
     
  
 
 
	 00:13:22
     ◼ 
      
     ►  
     get. Okay I'm gonna suggest a different tack. You should take a 
     
     
  
 
 
	 00:13:26
     ◼ 
      
     ►  
     picture that just shows them a corner of the poster. Yeah like a little piece. 
     
     
  
 
 
	 00:13:32
     ◼ 
      
     ►  
     That's what you should do. Yeah that's good I like that so you can understand how great it's 
     
     
  
 
 
	 00:13:36
     ◼ 
      
     ►  
     gonna be but you don't get it. I'm trying to help you bribe the people to come Myke 
     
     
  
 
 
	 00:13:40
     ◼ 
      
     ►  
     so this is this is my suggestion show a corner of the poster. I will do that but 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     I'm genuinely very excited for PodCon because this is a thing that I've wanted 
     
     
  
 
 
	 00:13:48
     ◼ 
      
     ►  
     to exist for a while and the schedule looks great and I'm excited to go as an 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     attendee and as somebody who's gonna be involved in a few things so but yeah if 
     
     
  
 
 
	 00:13:57
     ◼ 
      
     ►  
     you're gonna be there please come to my signing you'll get a poster and it will 
     
     
  
 
 
	 00:14:01
     ◼ 
      
     ►  
     make me very happy. I don't know. Signings man, like, have you ever done a signing? You 
     
     
  
 
 
	 00:14:08
     ◼ 
      
     ►  
     have, right? Something like that? 
     
     
  
 
 
	 00:14:12
     ◼ 
      
     ►  
     Uh, technically yes. There was one case where I ended up doing a thing that was kind of 
     
     
  
 
 
	 00:14:19
     ◼ 
      
     ►  
     a signing, but it was a very special set of circumstances. It was the random acts of intelligence 
     
     
  
 
 
	 00:14:25
     ◼ 
      
     ►  
     show down in Alabama. It was like, I think it was like a very elite group of people who 
     
     
  
 
 
	 00:14:31
     ◼ 
      
     ►  
     were there. So that is the one time I've done it. But it also, I have great sympathy for 
     
     
  
 
 
	 00:14:41
     ◼ 
      
     ►  
     you Myke because in that situation you didn't have the nerve of like, "Is anyone going to 
     
     
  
 
 
	 00:14:46
     ◼ 
      
     ►  
     go to the signing?" Because there were just five of us there and it's like, "These people 
     
     
  
 
 
	 00:14:50
     ◼ 
      
     ►  
     are here to see us so we know that if we go outside and do signings we're not going to 
     
     
  
 
 
	 00:14:54
     ◼ 
      
     ►  
     look like sad saddos who are just all on our own." But if you're at a big conference it's 
     
     
  
 
 
	 00:14:59
     ◼ 
      
     ►  
     it's a very different thing and you don't know how much of your audience is going to be at the... 
     
     
  
 
 
	 00:15:05
     ◼ 
      
     ►  
     The Cortex audience, it would be a long line if everybody was going to a Myke signing 
     
     
  
 
 
	 00:15:11
     ◼ 
      
     ►  
     but the question is how many are going to PodCon? 
     
     
  
 
 
	 00:15:14
     ◼ 
      
     ►  
     That's it, that's the point, right? I don't know! 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     I can understand the cold sweat in your hands, right? 
     
     
  
 
 
	 00:15:20
     ◼ 
      
     ►  
     Where it's like, Myke could fill a stadium full of people if we got all the Cortex people there 
     
     
  
 
 
	 00:15:25
     ◼ 
      
     ►  
     many go to PodCon right who knows like what it's going to look like so I 
     
     
  
 
 
	 00:15:29
     ◼ 
      
     ►  
     completely understand your your desire to bribe / encourage people to go so I 
     
     
  
 
 
	 00:15:38
     ◼ 
      
     ►  
     think that I think that's a good method tease the people with the excitement of 
     
     
  
 
 
	 00:15:41
     ◼ 
      
     ►  
     what they get at a mic signing and to any cortex listeners if you go into pod 
     
     
  
 
 
	 00:15:46
     ◼ 
      
     ►  
     con make sure to see Myke make sure to bring your beard oil this episode of 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     Cortex is brought to you by FreshBooks. Hey freelancers, you know how important it is 
     
     
  
 
 
	 00:15:56
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     to make smart decisions for your business, right? Well, don't you also want to save 
     
     
  
 
 
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     example, when you email a client an invoice of FreshBooks, you'll be able to 
     
     
  
 
 
	 00:16:19
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	 00:16:22
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     printed it and every other time they then open it do anything with it. This 
     
     
  
 
 
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     can see how quickly things happen when all of your conversations live in one 
     
     
  
 
 
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     place and what better place than FreshBooks. FreshBooks have over 10 
     
     
  
 
 
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     them the title of small giant on Forbes list of best small companies of this 
     
     
  
 
 
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	 00:16:58
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     try it. They're offering an unrestricted 30-day free trial for listeners of this 
     
     
  
 
 
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     show no credit card required. All you have to do is go to freshbooks.com/cortex 
     
     
  
 
 
	 00:17:07
     ◼ 
      
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     and enter cortex in the how did you hear about us section so they know that you 
     
     
  
 
 
	 00:17:11
     ◼ 
      
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     came to them from this show. Just before I recorded this I was actually sending 
     
     
  
 
 
	 00:17:15
     ◼ 
      
     ►  
     some invoices with FreshBooks. I really love this system. If you send invoices to anybody, 
     
     
  
 
 
	 00:17:21
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     ►  
     I thoroughly recommend it to you and I really really really insist that you give it a go. 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     FreshBooks.com/Cortex. Our thanks to FreshBooks for their support of this show and Relay FM. 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     Alright Gray, I think that we're effectively warmed up at this point to discuss the book. 
     
     
  
 
 
	 00:17:37
     ◼ 
      
     ►  
     The Cortex Book Club, the 7 Habits of Highly Effective People. Now, I have had this on 
     
     
  
 
 
	 00:17:43
     ◼ 
      
     ►  
     my list since the very beginning of our show. 
     
     
  
 
 
 
	 00:17:47
     ◼ 
      
     ►  
     This has been something that I have wanted to talk about. 
     
     
  
 
 
	 00:17:49
     ◼ 
      
     ►  
     I've never read this book before but I, like many people, am very aware of this as an idea 
     
     
  
 
 
	 00:17:55
     ◼ 
      
     ►  
     that there is a book called The Seven Habits of Highly Effective People. 
     
     
  
 
 
	 00:17:59
     ◼ 
      
     ►  
     I'm pretty sure I've had some of it mentioned to me during management training courses back 
     
     
  
 
 
	 00:18:04
     ◼ 
      
     ►  
     in my old life, right? 
     
     
  
 
 
	 00:18:06
     ◼ 
      
     ►  
     Like this is, I mean, you know, it's what's it like 20 million, 15 million copies sold 
     
     
  
 
 
	 00:18:10
     ◼ 
      
     ►  
     or something. 
     
     
  
 
 
	 00:18:11
     ◼ 
      
     ►  
     morning and yeah it's it's 25 million copies sold and it's something like one of the top 20 
     
     
  
 
 
	 00:18:19
     ◼ 
      
     ►  
     best-selling business books of all time it's it's a it's a mammoth giant in this field this is the 
     
     
  
 
 
	 00:18:25
     ◼ 
      
     ►  
     one when it comes to these types of books you know like like we've spoken about the emith revisited 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     right like we spoke about that like i think that all of these books are just trying to be the next 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     seven habits like this is like an entire empire there are many spin-off books there's like whole 
     
     
  
 
 
	 00:18:41
     ◼ 
      
     ►  
     business set up around it like it is it is a big thing. 
     
     
  
 
 
	 00:18:44
     ◼ 
      
     ►  
     Yeah there's like seven habits for the teenage chicken soup soul like there's 
     
     
  
 
 
	 00:18:49
     ◼ 
      
     ►  
     you know it's a whole many there's many spin-offs of this. 
     
     
  
 
 
	 00:18:51
     ◼ 
      
     ►  
     My favorite one the eighth habit I was like hang on a second how many are there is there an 
     
     
  
 
 
	 00:18:57
     ◼ 
      
     ►  
     infinite amount of habits now? 
     
     
  
 
 
	 00:18:59
     ◼ 
      
     ►  
     Well people keep buying books yes there are an infinite number of habits yeah. 
     
     
  
 
 
	 00:19:02
     ◼ 
      
     ►  
     Yeah there sure are. What I want to do is I want to go through each of the habits 
     
     
  
 
 
	 00:19:06
     ◼ 
      
     ►  
     and give a very brief outline of them. 
     
     
  
 
 
	 00:19:09
     ◼ 
      
     ►  
     And then we can talk about if and how they apply 
     
     
  
 
 
	 00:19:12
     ◼ 
      
     ►  
     to our working lives, either before or after. 
     
     
  
 
 
	 00:19:17
     ◼ 
      
     ►  
     But I wanted to kind of talk about the book 
     
     
  
 
 
	 00:19:18
     ◼ 
      
     ►  
     and the abstract a little bit more. 
     
     
  
 
 
	 00:19:20
     ◼ 
      
     ►  
     So you had read this before, right? 
     
     
  
 
 
	 00:19:23
     ◼ 
      
     ►  
     This isn't your first time, 
     
     
  
 
 
	 00:19:24
     ◼ 
      
     ►  
     this is my first time with the book, 
     
     
  
 
 
	 00:19:25
     ◼ 
      
     ►  
     but it isn't yours, right? 
     
     
  
 
 
	 00:19:27
     ◼ 
      
     ►  
     - Yeah, no, this is not my first time at this rodeo. 
     
     
  
 
 
	 00:19:30
     ◼ 
      
     ►  
     And it is why when we were mentioning 
     
     
  
 
 
	 00:19:32
     ◼ 
      
     ►  
     that this was coming up in the last episode, 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     I think people could hear that there was some hesitation in my voice to finally committing 
     
     
  
 
 
	 00:19:40
     ◼ 
      
     ►  
     to doing this thing that you have been bugging me for years to do. 
     
     
  
 
 
	 00:19:44
     ◼ 
      
     ►  
     Yeah, so I read this a long time ago, and I kept trying to remember, but I'm pretty 
     
     
  
 
 
	 00:19:53
     ◼ 
      
     ►  
     sure that I read this book along with a bunch of other books in the genre before I ended 
     
     
  
 
 
	 00:20:00
     ◼ 
      
     ►  
     up finding Getting Things Done, which was the book that really worked for me. 
     
     
  
 
 
	 00:20:04
     ◼ 
      
     ►  
     You were looking for something, right? And none of these books gave you that. 
     
     
  
 
 
	 00:20:08
     ◼ 
      
     ►  
     Yeah, like I remember reading a book about eating a frog. There's a whole bunch of books 
     
     
  
 
 
	 00:20:12
     ◼ 
      
     ►  
     that are like these well-known things and this was one of these books and yeah, I'm 
     
     
  
 
 
	 00:20:17
     ◼ 
      
     ►  
     95% sure that I read it before I read Getting Things Done a long time ago, back when I was 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     a very different person. So yes, I have read this book and upon rereading it, much of it 
     
     
  
 
 
	 00:20:32
     ◼ 
      
     ►  
     it came rushing back and so much of it was surprising and new, let's say that. So yeah, 
     
     
  
 
 
	 00:20:41
     ◼ 
      
     ►  
     reread the book, finished it, not 30 minutes before we started recording today. 
     
     
  
 
 
	 00:20:46
     ◼ 
      
     ►  
     I finished it yesterday. 
     
     
  
 
 
	 00:20:49
     ◼ 
      
     ►  
     Yeah, just like homework in real life where if a thing had to get done, I was going to 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     do it in the class before the class when it was due. That is essentially what I did this 
     
     
  
 
 
	 00:21:00
     ◼ 
      
     ►  
     morning is like man I timed it right down to a 30 minute buffer of when I 
     
     
  
 
 
	 00:21:04
     ◼ 
      
     ►  
     could finish this book and I got it done just on time. 
     
     
  
 
 
	 00:21:08
     ◼ 
      
     ►  
     Let's just pull back the curtain a little bit more we're recording this episode like three days later than we were supposed to. 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     I wouldn't have got the book done in time if we hadn't moved it, so I was kind of pretty happy about that. 
     
     
  
 
 
	 00:21:19
     ◼ 
      
     ►  
     Yeah, yeah that is that is also the case I had some last-minute travel plans that 
     
     
  
 
 
	 00:21:23
     ◼ 
      
     ►  
     messed up our recording schedule but it was also a thing of like I'm never gonna finish this book in time. 
     
     
  
 
 
	 00:21:29
     ◼ 
      
     ►  
     Otherwise I wouldn't have been pulling in all night or something. There was just no 
     
     
  
 
 
	 00:21:32
     ◼ 
      
     ►  
     way. I had like seven hours to go. It's long. It's really long. It's really long. I want 
     
     
  
 
 
	 00:21:39
     ◼ 
      
     ►  
     to say though, right, this book was not as bad as I thought it was going to be. I will 
     
     
  
 
 
	 00:21:47
     ◼ 
      
     ►  
     say that. Like it is frustrating at times and I want to talk about some of those frustrations 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     in a bit more detail. But I was not infuriated listening to this book like I was the Emith 
     
     
  
 
 
	 00:21:56
     ◼ 
      
     ►  
     Revisited, which by the way, if you've never heard that episode of the show, it's one of 
     
     
  
 
 
	 00:21:59
     ◼ 
      
     ►  
     my favorites. 
     
     
  
 
 
	 00:22:00
     ◼ 
      
     ►  
     Yeah, yeah, it's a really good one to start with if you're like recommending people come 
     
     
  
 
 
	 00:22:06
     ◼ 
      
     ►  
     to the show, like I think that's probably a great starting spot, even if people haven't 
     
     
  
 
 
	 00:22:09
     ◼ 
      
     ►  
     read the book. 
     
     
  
 
 
	 00:22:10
     ◼ 
      
     ►  
     I'll put a link in the show notes to that episode. It was episode 21. January of last 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     year. I thought it was longer than that, but yeah, January of last year, episode 21 that 
     
     
  
 
 
	 00:22:18
     ◼ 
      
     ►  
     you've revisited. I recommend that one if you've not heard it, or I should say if you 
     
     
  
 
 
	 00:22:22
     ◼ 
      
     ►  
     recommended someone for the show but anyway I actually found this book interesting at 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     times and sometimes useful in a way that like E-Myth I took one thing from it there was 
     
     
  
 
 
	 00:22:32
     ◼ 
      
     ►  
     one thing and I think this book it has more to it than that I can actually whilst reading 
     
     
  
 
 
	 00:22:37
     ◼ 
      
     ►  
     it can be like okay I know why this got as popular as it did like I have a lot of problems 
     
     
  
 
 
	 00:22:42
     ◼ 
      
     ►  
     with it but on the whole there is good information in this book and it isn't infuriating. 
     
     
  
 
 
	 00:22:53
     ◼ 
      
     ►  
     I wasn't screaming at my phone like I was when I was listening to E-Myth. 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     Yeah you were really frustrated with E-Myth. 
     
     
  
 
 
	 00:23:00
     ◼ 
      
     ►  
     I hated that book. 
     
     
  
 
 
	 00:23:03
     ◼ 
      
     ►  
     It was everything I don't like about that type of thing that book had it. 
     
     
  
 
 
	 00:23:06
     ◼ 
      
     ►  
     But I would have to take breaks, right? 
     
     
  
 
 
	 00:23:09
     ◼ 
      
     ►  
     If I was going to sit down and listen to this for three hours I had to take a break like 
     
     
  
 
 
	 00:23:12
     ◼ 
      
     ►  
     every 45 minutes because there's just only so much of this I can take, right? Like, I feel like it's 
     
     
  
 
 
	 00:23:17
     ◼ 
      
     ►  
     just my brain is being filled up with mostly nonsense for a while, right? And I kind of have 
     
     
  
 
 
	 00:23:22
     ◼ 
      
     ►  
     to like chill for a bit, but I've found this one. I was like going like, I'm making more notes than 
     
     
  
 
 
	 00:23:29
     ◼ 
      
     ►  
     I thought I would make mostly for me. So this book, I can see why it is a big thing. I can see 
     
     
  
 
 
	 00:23:38
     ◼ 
      
     ►  
     why people really, really like what it has to say. 
     
     
  
 
 
 
 
	 00:23:44
     ◼ 
      
     ►  
     That's interesting to hear, because part of my memory of the book, and one of the reasons 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     why I didn't feel like I wanted to read it again, is because my review, when people have 
     
     
  
 
 
	 00:23:54
     ◼ 
      
     ►  
     asked me about it, has always been, "It's one good idea in a thousand pages." 
     
     
  
 
 
	 00:24:00
     ◼ 
      
     ►  
     This was my memory from having read the book the first time. 
     
     
  
 
 
	 00:24:05
     ◼ 
      
     ►  
     And so it was interesting to read it again and say, "Does this hold up or does this not 
     
     
  
 
 
 
	 00:24:11
     ◼ 
      
     ►  
     And upon rereading this book, I feel like this book defeated my soul. 
     
     
  
 
 
	 00:24:17
     ◼ 
      
     ►  
     I feel really beaten down from reading this book. 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     So I feel like we're having a little bit of opposite reactions with Emith and this one, 
     
     
  
 
 
	 00:24:26
     ◼ 
      
     ►  
     because in Emith I felt like I kept defending Emith. 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     I'm like, "Yeah, it's crazy, but there's some good ideas in here." 
     
     
  
 
 
	 00:24:33
     ◼ 
      
     ►  
     Whereas with this one, I think you could play the audiobook of this as a method of torture, 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     to just make people divulge information by just looping it in their cell over and over 
     
     
  
 
 
 
	 00:24:47
     ◼ 
      
     ►  
     Interesting, okay. 
     
     
  
 
 
	 00:24:48
     ◼ 
      
     ►  
     I will say, there is a huge chunk of this book that I think is pointless. 
     
     
  
 
 
	 00:24:52
     ◼ 
      
     ►  
     Yeah, I mean, as with all these books, it could be dramatically shortened. 
     
     
  
 
 
 
 
	 00:24:59
     ◼ 
      
     ►  
     But more than that, like... 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     So even though this book totally defeated me, I also have the understanding of like, I can see why this book was such a mammoth book. 
     
     
  
 
 
	 00:25:10
     ◼ 
      
     ►  
     But my takeaway is, this book is almost like a Rorschach test. 
     
     
  
 
 
	 00:25:17
     ◼ 
      
     ►  
     Like, people will... it's so vague in so many places that you can... 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     I think people can just kind of read into it their own situations. 
     
     
  
 
 
	 00:25:27
     ◼ 
      
     ►  
     But like the amount of actual actionable material struck me as like incredibly small. 
     
     
  
 
 
	 00:25:34
     ◼ 
      
     ►  
     And what I felt like I was reading was a like a productivity book Markov chain. 
     
     
  
 
 
	 00:25:42
     ◼ 
      
     ►  
     Like this is just like an automatic AI generated endless string sentence of words in a productivity 
     
     
  
 
 
	 00:25:49
     ◼ 
      
     ►  
     book that your brain is constantly struggling to pull meaning out of and to find connections to. 
     
     
  
 
 
	 00:25:54
     ◼ 
      
     ►  
     And it just never ends. 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     It just goes on forever. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     And when I say that this book defeated me, the thing that was happening was like, I started 
     
     
  
 
 
	 00:26:04
     ◼ 
      
     ►  
     reading the book and I genuinely like read up to habit number two, which is sort of most 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     of what I had remembered from before. 
     
     
  
 
 
	 00:26:13
     ◼ 
      
     ►  
     And then I realized like, I'm reading this book, but the reading is in quotes where like, 
     
     
  
 
 
	 00:26:17
     ◼ 
      
     ►  
     I'm just pressing forward on the Kindle. 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     Like not even skimming, but it's just like flip, flip, flip, because my brain is like 
     
     
  
 
 
	 00:26:25
     ◼ 
      
     ►  
     trying to get through this thing like, "Hey, let's just turn some pages and then we'll 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     focus on the words in a little bit and it's like a pickup at another spot." 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     It's like, "Oh God, I can't stand this." 
     
     
  
 
 
	 00:26:34
     ◼ 
      
     ►  
     So, I always make fun of you for reading the audiobook, but I had to buy the audiobook 
     
     
  
 
 
	 00:26:40
     ◼ 
      
     ►  
     because I was aware that at a certain point like I physically cannot read this book. 
     
     
  
 
 
	 00:26:47
     ◼ 
      
     ►  
     There is no way I can force my eyes to look at the words and have the meaning go into 
     
     
  
 
 
 
	 00:26:53
     ◼ 
      
     ►  
     It was just completely impossible. 
     
     
  
 
 
	 00:26:55
     ◼ 
      
     ►  
     So I switched to the audiobook, which I never recommend people do for this kind of book. 
     
     
  
 
 
	 00:27:01
     ◼ 
      
     ►  
     And then I felt like I was being brainwashed for six more hours. 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     So I feel like I have come out of an experience somewhat traumatized. 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     And I'm going to give a "no recommend" to this book. 
     
     
  
 
 
	 00:27:16
     ◼ 
      
     ►  
     But I'm very happy to talk about some of the habits and the ideas that are contained inside 
     
     
  
 
 
 
	 00:27:21
     ◼ 
      
     ►  
     I cannot think of a book in this genre that I can now say that I like less than this book. 
     
     
  
 
 
	 00:27:28
     ◼ 
      
     ►  
     This book is the worst book. 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     Let's put a pin in that for one second because I have a theory. 
     
     
  
 
 
	 00:27:32
     ◼ 
      
     ►  
     But I wanted to say about the audiobook. 
     
     
  
 
 
	 00:27:34
     ◼ 
      
     ►  
     I know that the audiobooks are torture. 
     
     
  
 
 
	 00:27:37
     ◼ 
      
     ►  
     But the reason I do it is because I can integrate it into my life. 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     Right, yeah, yeah. 
     
     
  
 
 
	 00:27:42
     ◼ 
      
     ►  
     I don't have to, like, take the time to sit and read the book. 
     
     
  
 
 
	 00:27:46
     ◼ 
      
     ►  
     Because I don't do a lot of sitting and reading time in this way. 
     
     
  
 
 
	 00:27:50
     ◼ 
      
     ►  
     But like I can be traveling as I have been and listen. 
     
     
  
 
 
	 00:27:55
     ◼ 
      
     ►  
     I can be playing Stardew Valley and listen. 
     
     
  
 
 
	 00:27:58
     ◼ 
      
     ►  
     So that's why I do this, right? Like I do that because I can integrate the audiobook into my working life and personal life easier than I can the physical book or can do it. 
     
     
  
 
 
	 00:28:10
     ◼ 
      
     ►  
     Oh yeah, I completely understand that and that's what I was doing as well. 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     Like I've been traveling a whole bunch and so it's like, okay great, while I'm standing online at security, right, 
     
     
  
 
 
	 00:28:17
     ◼ 
      
     ►  
     I can hear about how we're going to synergize our plus one ideas and it's great. 
     
     
  
 
 
	 00:28:20
     ◼ 
      
     ►  
     But I also found that at a certain point, 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     just like I was no longer reading the book, 
     
     
  
 
 
	 00:28:25
     ◼ 
      
     ►  
     I was simply not listening to the audio book. And so what I ended up, 
     
     
  
 
 
 
	 00:28:31
     ◼ 
      
     ►  
     the final stage in my journey of I have to read this so I can talk about it at 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     least a little bit on a podcast was no joke. 
     
     
  
 
 
	 00:28:37
     ◼ 
      
     ►  
     Listening to the audio book while looking at the Kindle version was the only, 
     
     
  
 
 
	 00:28:44
     ◼ 
      
     ►  
     It was like the only way I could force the words to mean things in my head because I was aware like after a while 
     
     
  
 
 
	 00:28:50
     ◼ 
      
     ►  
     Even with the audiobook is like I can't I can't listen 
     
     
  
 
 
	 00:28:52
     ◼ 
      
     ►  
     So I had the weird experience towards the end of audio book cranked up to like two and a half X 
     
     
  
 
 
	 00:28:57
     ◼ 
      
     ►  
     Which is about my reading speed and then like quote reading through the book while the audio book is playing in my head 
     
     
  
 
 
	 00:29:03
     ◼ 
      
     ►  
     So that that's how I finished the book this morning. So here is my theory 
     
     
  
 
 
	 00:29:07
     ◼ 
      
     ►  
     I have a theory about this which I kind of decided on pretty early and it helped me get through this book 
     
     
  
 
 
	 00:29:13
     ◼ 
      
     ►  
     Okay. This book was published in 1989. Right. 
     
     
  
 
 
	 00:29:18
     ◼ 
      
     ►  
     My theory is part of the reason that at first I was finding it infuriating and why I believe 
     
     
  
 
 
	 00:29:23
     ◼ 
      
     ►  
     you find it infuriating is this book feels like you take every other productivity book 
     
     
  
 
 
	 00:29:31
     ◼ 
      
     ►  
     ever written, put it into a blender and Seven Habits pops out. And I think it's the reverse 
     
     
  
 
 
	 00:29:36
     ◼ 
      
     ►  
     of that. This was the book that started a lot of this stuff. So, so many of the things 
     
     
  
 
 
	 00:29:43
     ◼ 
      
     ►  
     that feel like tropes of terrible business books, and because you've heard them a million 
     
     
  
 
 
	 00:29:47
     ◼ 
      
     ►  
     times because of this one. So like as when I started thinking about that, I approached 
     
     
  
 
 
	 00:29:52
     ◼ 
      
     ►  
     this book differently. I was giving it more leeway because this book isn't trying to be 
     
     
  
 
 
	 00:29:59
     ◼ 
      
     ►  
     annoying. I'm annoyed by this book because every marketing book, business book, and management 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     material ever made since 1989 is trying to rip off The Seven Habits. And when I kind 
     
     
  
 
 
	 00:30:13
     ◼ 
      
     ►  
     of this is my theory, when I was able to accept that, I was able to give this book more leeway 
     
     
  
 
 
	 00:30:18
     ◼ 
      
     ►  
     and that's why I think I wasn't so annoyed about it. 
     
     
  
 
 
	 00:30:21
     ◼ 
      
     ►  
     Yeah, no, you're totally right about that. I think that that's not a theory that that 
     
     
  
 
 
	 00:30:25
     ◼ 
      
     ►  
     might as well just be like an accepted fact in the universe, right? That this like when 
     
     
  
 
 
	 00:30:29
     ◼ 
      
     ►  
     you this is this is the book that had to introduce the idea of like paradigm shift into the into 
     
     
  
 
 
	 00:30:35
     ◼ 
      
     ►  
     the language, right? This is the book that raises the idea of synergy into the language, 
     
     
  
 
 
	 00:30:40
     ◼ 
      
     ►  
     right? It's the first book that starts talking about all of that stuff. My comparison for 
     
     
  
 
 
	 00:30:45
     ◼ 
      
     ►  
     this is the example I always use, but I think of the animated version of Ghost in the Shell 
     
     
  
 
 
	 00:30:51
     ◼ 
      
     ►  
     as a movie, which is very hard for modern audiences to watch because it's set up every 
     
     
  
 
 
	 00:30:56
     ◼ 
      
     ►  
     single science fiction trope for the next 30 years. So when you watch the original it 
     
     
  
 
 
	 00:31:01
     ◼ 
      
     ►  
     feels like this thing is incredibly unoriginal because you've seen all of the spin-offs and 
     
     
  
 
 
	 00:31:06
     ◼ 
      
     ►  
     all of the versions for the next 30 years on it. Like, without a doubt, Seven Habits, 
     
     
  
 
 
	 00:31:12
     ◼ 
      
     ►  
     reading it now has that problem. 
     
     
  
 
 
	 00:31:14
     ◼ 
      
     ►  
     And you've read so many more of these types of books than I have. So you have read this 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     book 150 times. 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     But my problem with it isn't that. Like, it isn't just that it's like, yes, this is this 
     
     
  
 
 
	 00:31:27
     ◼ 
      
     ►  
     this endless blender of random sentences from other books. 
     
     
  
 
 
	 00:31:30
     ◼ 
      
     ►  
     Because I was also thinking that very much 
     
     
  
 
 
	 00:31:32
     ◼ 
      
     ►  
     while I'm reading it. 
     
     
  
 
 
	 00:31:33
     ◼ 
      
     ►  
     It's like, okay, this is the foundation of it, 
     
     
  
 
 
	 00:31:35
     ◼ 
      
     ►  
     but it still felt like even with that in mind, 
     
     
  
 
 
	 00:31:38
     ◼ 
      
     ►  
     like when he's talking about these various things, 
     
     
  
 
 
	 00:31:40
     ◼ 
      
     ►  
     there's just so little there, 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     or the like the ideas don't even make sense. 
     
     
  
 
 
	 00:31:48
     ◼ 
      
     ►  
     Like his whole chapter on, 
     
     
  
 
 
	 00:31:49
     ◼ 
      
     ►  
     I just pick up on synergy just as an example, right? 
     
     
  
 
 
	 00:31:52
     ◼ 
      
     ►  
     Because it's this like idea 
     
     
  
 
 
	 00:31:53
     ◼ 
      
     ►  
     that has infected the business world 
     
     
  
 
 
	 00:31:54
     ◼ 
      
     ►  
     where people are always synergizing 
     
     
  
 
 
	 00:31:56
     ◼ 
      
     ►  
     their global strategies, right? 
     
     
  
 
 
	 00:31:57
     ◼ 
      
     ►  
     But even that whole chapter is like, 
     
     
  
 
 
	 00:31:59
     ◼ 
      
     ►  
     even here his concept of synergy, it's not like, 
     
     
  
 
 
	 00:32:02
     ◼ 
      
     ►  
     oh, the original person had a great idea 
     
     
  
 
 
	 00:32:05
     ◼ 
      
     ►  
     and it has since been distilled down 
     
     
  
 
 
	 00:32:08
     ◼ 
      
     ►  
     to a meaningless jargon word. 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     It's like, no, it was born as a meaningless jargon word. 
     
     
  
 
 
	 00:32:12
     ◼ 
      
     ►  
     Like he's using it wildly and consistently 
     
     
  
 
 
	 00:32:15
     ◼ 
      
     ►  
     in a way that makes no sense 
     
     
  
 
 
	 00:32:17
     ◼ 
      
     ►  
     across a whole bunch of different analogies. 
     
     
  
 
 
	 00:32:19
     ◼ 
      
     ►  
     So that's why I don't feel like, 
     
     
  
 
 
	 00:32:20
     ◼ 
      
     ►  
     ah, this thing was the thing that started it 
     
     
  
 
 
	 00:32:22
     ◼ 
      
     ►  
     and it got mutated over time. 
     
     
  
 
 
	 00:32:23
     ◼ 
      
     ►  
     It's like it was born in this inconsistent, horrific way. 
     
     
  
 
 
	 00:32:27
     ◼ 
      
     ►  
     - Yeah. - So yeah. 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     - There are so many buzzwords and phrases in this book 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     that he creates that by the end of it, 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     you feel like you're in a bowl of soup. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     Like, so this is from Habit 7. 
     
     
  
 
 
	 00:32:41
     ◼ 
      
     ►  
     This was a note that, this is the end, right? 
     
     
  
 
 
	 00:32:43
     ◼ 
      
     ►  
     So I've made this note. 
     
     
  
 
 
	 00:32:45
     ◼ 
      
     ►  
     I say, by the point in this book, 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     there are so many buzzwords that he uses 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     that it is almost impossible 
     
     
  
 
 
	 00:32:50
     ◼ 
      
     ►  
     to distinguish them from each other. 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     - Right, yeah. 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     - So I'll give a few of these. 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     and we may talk about them, emotional bank account, 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     PC balance, intra-dependence, interdependence, 
     
     
  
 
 
	 00:32:58
     ◼ 
      
     ►  
     personal renewal, daily private victory, 
     
     
  
 
 
	 00:33:01
     ◼ 
      
     ►  
     synergize win-win solutions. 
     
     
  
 
 
	 00:33:03
     ◼ 
      
     ►  
     By the end of the book, he is throwing these words out 
     
     
  
 
 
	 00:33:06
     ◼ 
      
     ►  
     like candy and to the point that you're like, 
     
     
  
 
 
	 00:33:08
     ◼ 
      
     ►  
     does this word actually exist? 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     I believe by the end of this book 
     
     
  
 
 
	 00:33:12
     ◼ 
      
     ►  
     that the word intra-dependence existed. 
     
     
  
 
 
	 00:33:14
     ◼ 
      
     ►  
     Because it's like, I've heard it so many times now 
     
     
  
 
 
	 00:33:18
     ◼ 
      
     ►  
     that it must be true. 
     
     
  
 
 
	 00:33:19
     ◼ 
      
     ►  
     And it is, intra-dependence is the idea 
     
     
  
 
 
	 00:33:22
     ◼ 
      
     ►  
     of working with others. So instead of being independent, you're interdependent. It's 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     either inter or intra. I also couldn't understand it because here's another thing that I have 
     
     
  
 
 
	 00:33:31
     ◼ 
      
     ►  
     a problem with basically all business books. I'm almost convinced. This is another of my 
     
     
  
 
 
	 00:33:35
     ◼ 
      
     ►  
     theories coming out of this book. I'm almost convinced that audiobook narrators or the 
     
     
  
 
 
	 00:33:40
     ◼ 
      
     ►  
     people narrating audiobooks, this one is narrated by Stephen R. Covey, the guy who wrote the 
     
     
  
 
 
	 00:33:44
     ◼ 
      
     ►  
     book, that they pronounce words weirdly just to make sure that you're paying attention. 
     
     
  
 
 
	 00:33:49
     ◼ 
      
     ►  
     Yes, yeah, there's a few of those in here where it's like, this is a normal word, dude, 
     
     
  
 
 
 
	 00:33:56
     ◼ 
      
     ►  
     Like, there's no way he... 
     
     
  
 
 
	 00:33:57
     ◼ 
      
     ►  
     He says "truths" in a way I've never heard before. 
     
     
  
 
 
	 00:33:59
     ◼ 
      
     ►  
     He goes "trou-ves". 
     
     
  
 
 
	 00:34:01
     ◼ 
      
     ►  
     It's like the longest word with a "v" in it. 
     
     
  
 
 
	 00:34:03
     ◼ 
      
     ►  
     It's like, I don't understand what you're doing. 
     
     
  
 
 
	 00:34:05
     ◼ 
      
     ►  
     Like, some words, like, nobody says them like this. 
     
     
  
 
 
	 00:34:08
     ◼ 
      
     ►  
     I'm convinced that they do this just so you pay attention, because you're like, I don't 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     understand the word that he just used. 
     
     
  
 
 
	 00:34:14
     ◼ 
      
     ►  
     It's mind-blowing. 
     
     
  
 
 
	 00:34:15
     ◼ 
      
     ►  
     So, I'm now getting worked up now, so here are a couple more frustrations about this 
     
     
  
 
 
 
	 00:34:20
     ◼ 
      
     ►  
     The first habit begins at two hours and twenty-two minutes in. 
     
     
  
 
 
 
	 00:34:25
     ◼ 
      
     ►  
     I didn't realize it was that long. 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     So I have the unabridged, which again, don't know why I do this, but my version includes 
     
     
  
 
 
	 00:34:33
     ◼ 
      
     ►  
     a forward, which is mind-blowingly just up in the stratosphere, where he's talking 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     about his son, and I just can't believe it's true. Like with many of these stories, 
     
     
  
 
 
	 00:34:48
     ◼ 
      
     ►  
     there are many stories in this book where I'm like, "Okay, Covey, that didn't happen." 
     
     
  
 
 
	 00:34:53
     ◼ 
      
     ►  
     Something like that may have happened, but that didn't happen. And the idea is that 
     
     
  
 
 
	 00:34:59
     ◼ 
      
     ►  
     his son was failing in everything. He was terrible at school, terrible at athletics, 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     just couldn't get anything right in his life. They started to apply the seven habits to 
     
     
  
 
 
	 00:35:09
     ◼ 
      
     ►  
     him before they became the Seven Habits, right? Like they just started to change their behavior. 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     And he ended up being the most popular kid in school, homecoming king twice, grade A 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     valedictorian, and the captain of the football team. 
     
     
  
 
 
	 00:35:23
     ◼ 
      
     ►  
     Right, and he won the Nobel Prize. 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     Now I did a little bit of investigation and his son was a successful American football 
     
     
  
 
 
	 00:35:32
     ◼ 
      
     ►  
     player. But I don't believe the rest of it. Like I can't. Maybe he was all of those 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     but beforehand was not failing, unpopular, and couldn't run. 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     Like, I just can't, in my mind, believe that this is true. 
     
     
  
 
 
	 00:35:45
     ◼ 
      
     ►  
     And the thing is, they may be true, if it is, whatever, 
     
     
  
 
 
	 00:35:47
     ◼ 
      
     ►  
     but when you read these books, you're like, "This can't be," 
     
     
  
 
 
	 00:35:49
     ◼ 
      
     ►  
     because you know there are lies throughout this book. 
     
     
  
 
 
	 00:35:52
     ◼ 
      
     ►  
     He also found a magical hotel, by the way, which is like, 
     
     
  
 
 
	 00:35:56
     ◼ 
      
     ►  
     "Did they all do this?" - Oh, oh my God, yes. 
     
     
  
 
 
	 00:35:57
     ◼ 
      
     ►  
     I have that highlighted. 
     
     
  
 
 
	 00:35:58
     ◼ 
      
     ►  
     We can get to that later. 
     
     
  
 
 
	 00:35:59
     ◼ 
      
     ►  
     But yeah, this is one of the things that I didn't remember about the book at all, 
     
     
  
 
 
	 00:36:04
     ◼ 
      
     ►  
     and I was astounded on the reread is everything relates to his children and his family. 
     
     
  
 
 
	 00:36:10
     ◼ 
      
     ►  
     I was astounded by how much of this book is focused around marriage. 
     
     
  
 
 
 
	 00:36:18
     ◼ 
      
     ►  
     So many things. Like this is a business book, but like honestly the major focus of The Seven Habits 
     
     
  
 
 
	 00:36:24
     ◼ 
      
     ►  
     is applying them to your family life. And I was like, what is this book? Like this was, 
     
     
  
 
 
	 00:36:29
     ◼ 
      
     ►  
     It was so different to what I was expecting in that way. 
     
     
  
 
 
	 00:36:33
     ◼ 
      
     ►  
     Everything is to do with his family. 
     
     
  
 
 
	 00:36:34
     ◼ 
      
     ►  
     Even like delegating his son to mow the lawn, right? 
     
     
  
 
 
	 00:36:37
     ◼ 
      
     ►  
     Oh my god, the mowing the lawn story. 
     
     
  
 
 
	 00:36:39
     ◼ 
      
     ►  
     Yeah, so but this is exactly the kind of thing where it's just like, 
     
     
  
 
 
	 00:36:42
     ◼ 
      
     ►  
     I don't believe these stories that you're telling about your children. 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     Like, because he's always telling stories about some kind of 
     
     
  
 
 
	 00:36:49
     ◼ 
      
     ►  
     Leave it to Beaver perfect family where they're just, 
     
     
  
 
 
	 00:36:51
     ◼ 
      
     ►  
     they're having conversations and then people just realize, 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     oh, I understand everything now. 
     
     
  
 
 
	 00:36:55
     ◼ 
      
     ►  
     And like stuff just works out perfectly fine. 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     Even when it doesn't there's something like it's the stories are crazy 
     
     
  
 
 
	 00:37:02
     ◼ 
      
     ►  
     There's one that I highlighted as to me a perfect example of like, I'm sorry 
     
     
  
 
 
	 00:37:06
     ◼ 
      
     ►  
     This story didn't happen where I don't know if you remember this one, but he's talking about 
     
     
  
 
 
	 00:37:11
     ◼ 
      
     ►  
     Not wanting to go see Star Wars with his daughter. Oh and yeah 
     
     
  
 
 
	 00:37:16
     ◼ 
      
     ►  
     And and the daughter says Oh dad. I'm alright. I know you don't like Star Wars. You've slept through it before right? 
     
     
  
 
 
	 00:37:23
     ◼ 
      
     ►  
     You don't you don't want to see this movie 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     And then his daughter who was like, "How old is the daughter in this story?" 
     
     
  
 
 
	 00:37:31
     ◼ 
      
     ►  
     But she says, "But you know why you don't like Star Wars? 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     It's because you don't understand the philosophy and training of a Jedi Knight." 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     "What?" I said. 
     
     
  
 
 
	 00:37:41
     ◼ 
      
     ►  
     "You know the things you teach, Dad? 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     Those same things you teach are the training of a Jedi Knight." 
     
     
  
 
 
	 00:37:49
     ◼ 
      
     ►  
     And then I said, "Really? Let's go see Star Wars." 
     
     
  
 
 
 
	 00:37:54
     ◼ 
      
     ►  
     She sat next to me and gave me the new paradigm. 
     
     
  
 
 
	 00:37:57
     ◼ 
      
     ►  
     I became her student, her learner. 
     
     
  
 
 
	 00:38:00
     ◼ 
      
     ►  
     It was totally fascinating, and I could begin to see out of the new paradigm 
     
     
  
 
 
	 00:38:05
     ◼ 
      
     ►  
     the whole way a Jedi Knight's basic philosophy and training is manifested in different circumstances. 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     It's like, this didn't happen. 
     
     
  
 
 
	 00:38:15
     ◼ 
      
     ►  
     There's no way that your daughter's like, "Let me tell you about the philosophy and training of a Jedi Knight." 
     
     
  
 
 
	 00:38:20
     ◼ 
      
     ►  
     Because also, like, this movie is taking place in the 80s. 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     He's like, this is, this did not happen. 
     
     
  
 
 
	 00:38:25
     ◼ 
      
     ►  
     There is no way that your daughter was like, 
     
     
  
 
 
	 00:38:27
     ◼ 
      
     ►  
     let me explain to you how what Jedi Knights do 
     
     
  
 
 
	 00:38:29
     ◼ 
      
     ►  
     is exactly what you do, Dad. 
     
     
  
 
 
	 00:38:32
     ◼ 
      
     ►  
     You're just like a Jedi. 
     
     
  
 
 
	 00:38:33
     ◼ 
      
     ►  
     - Hey, Cuffee, you're a Jedi. 
     
     
  
 
 
	 00:38:35
     ◼ 
      
     ►  
     - Yeah, exactly. - No, Cuffee wanted 
     
     
  
 
 
	 00:38:36
     ◼ 
      
     ►  
     to be a Jedi is what this is all about. 
     
     
  
 
 
	 00:38:38
     ◼ 
      
     ►  
     - I read that story because that one is particularly crazy. 
     
     
  
 
 
	 00:38:40
     ◼ 
      
     ►  
     - Yep. - But just imagine 
     
     
  
 
 
	 00:38:42
     ◼ 
      
     ►  
     like every single page, there is some quick story 
     
     
  
 
 
	 00:38:46
     ◼ 
      
     ►  
     about his family and like learning things from his children 
     
     
  
 
 
	 00:38:50
     ◼ 
      
     ►  
     or teaching things to his children 
     
     
  
 
 
	 00:38:52
     ◼ 
      
     ►  
     in ways that when you're on the 100th one of them, 
     
     
  
 
 
	 00:38:54
     ◼ 
      
     ►  
     like this is not believable, like this is crazy. 
     
     
  
 
 
	 00:38:58
     ◼ 
      
     ►  
     - I think the worst one for me is, 
     
     
  
 
 
	 00:38:59
     ◼ 
      
     ►  
     this is towards the end of the book, 
     
     
  
 
 
	 00:39:01
     ◼ 
      
     ►  
     he's talking about how him and his family 
     
     
  
 
 
	 00:39:03
     ◼ 
      
     ►  
     took a year away to Hawaii. 
     
     
  
 
 
	 00:39:05
     ◼ 
      
     ►  
     - Oh God, yeah. 
     
     
  
 
 
	 00:39:07
     ◼ 
      
     ►  
     - And he talks about how the kids would go to school 
     
     
  
 
 
	 00:39:10
     ◼ 
      
     ►  
     and then he would pick them up on like, 
     
     
  
 
 
	 00:39:12
     ◼ 
      
     ►  
     it's called like a Honda Trail Master or something, 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     trail cycle, which is a motorbike, 
     
     
  
 
 
	 00:39:17
     ◼ 
      
     ►  
     where he said that all four of the family got on the bike 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     and would drive to the beach. 
     
     
  
 
 
	 00:39:23
     ◼ 
      
     ►  
     He's like, I would sit and my wife would sit behind me, 
     
     
  
 
 
	 00:39:26
     ◼ 
      
     ►  
     kid in between us and one of them on my knee. 
     
     
  
 
 
	 00:39:28
     ◼ 
      
     ►  
     I was like, how? 
     
     
  
 
 
 
	 00:39:30
     ◼ 
      
     ►  
     He's like, are you circus performers? 
     
     
  
 
 
	 00:39:31
     ◼ 
      
     ►  
     Like, what are you doing? 
     
     
  
 
 
	 00:39:33
     ◼ 
      
     ►  
     - Well, that kind of description to me 
     
     
  
 
 
	 00:39:35
     ◼ 
      
     ►  
     reads like a thing where when you're a psychologist 
     
     
  
 
 
	 00:39:37
     ◼ 
      
     ►  
     and you start to unwind with someone false memories 
     
     
  
 
 
	 00:39:40
     ◼ 
      
     ►  
     that they have, because it's like, 
     
     
  
 
 
	 00:39:41
     ◼ 
      
     ►  
     oh yeah, we were on a motorcycle. 
     
     
  
 
 
	 00:39:43
     ◼ 
      
     ►  
     Yeah, it's like, no, that can't possibly have been the case. 
     
     
  
 
 
	 00:39:46
     ◼ 
      
     ►  
     Right, like let's start comparing this 
     
     
  
 
 
	 00:39:48
     ◼ 
      
     ►  
     against real world things. 
     
     
  
 
 
	 00:39:49
     ◼ 
      
     ►  
     like there's no way that you were doing this in the way that you're describing. 
     
     
  
 
 
	 00:39:52
     ◼ 
      
     ►  
     And then he would talk about how they would sit on the beach and just talk for 
     
     
  
 
 
	 00:39:57
     ◼ 
      
     ►  
     hours, right? Like that every single day. 
     
     
  
 
 
	 00:39:59
     ◼ 
      
     ►  
     And then he's telling the story about how his wife would only buy 
     
     
  
 
 
	 00:40:04
     ◼ 
      
     ►  
     Frigidaire appliances, which is a company, right? 
     
     
  
 
 
	 00:40:08
     ◼ 
      
     ►  
     They make like white goods and stuff. 
     
     
  
 
 
	 00:40:09
     ◼ 
      
     ►  
     And this was apparently a sore spot in their marriage because she would insist 
     
     
  
 
 
	 00:40:16
     ◼ 
      
     ►  
     on these Frigidaire appliances. And for some reason, 
     
     
  
 
 
	 00:40:18
     ◼ 
      
     ►  
     caused huge problems with tons of emotional baggage because every time they needed to 
     
     
  
 
 
	 00:40:24
     ◼ 
      
     ►  
     buy an appliance they had to go to the next town and they both were just dreading this 
     
     
  
 
 
	 00:40:27
     ◼ 
      
     ►  
     conversation was coming and every time it came it was like the end of their marriage 
     
     
  
 
 
	 00:40:31
     ◼ 
      
     ►  
     and they had so much trouble with it and then she happened to remember that her father's 
     
     
  
 
 
	 00:40:36
     ◼ 
      
     ►  
     business was saved by Frigidaire. How would you not remember that? How would you, why 
     
     
  
 
 
	 00:40:40
     ◼ 
      
     ►  
     would you know you had this like undying love for this company and not remember it was because 
     
     
  
 
 
	 00:40:46
     ◼ 
      
     ►  
     your dad's business was saved by their financing of their appliances. 
     
     
  
 
 
	 00:40:50
     ◼ 
      
     ►  
     Yeah, and that again is an example of like, okay, let's say that that story is true. This 
     
     
  
 
 
	 00:40:56
     ◼ 
      
     ►  
     is also like almost a classic example of your wife is probably just manufacturing a memory 
     
     
  
 
 
	 00:41:02
     ◼ 
      
     ►  
     about a thing that might have happened when she was a kid. Like it's so weird. It's so 
     
     
  
 
 
	 00:41:07
     ◼ 
      
     ►  
     strange. So many of these stories. 
     
     
  
 
 
	 00:41:09
     ◼ 
      
     ►  
     You're making me dislike this book now. I don't like it anymore. 
     
     
  
 
 
	 00:41:15
     ◼ 
      
     ►  
     This is it, right? And so like, it suffers from this thing that all these books do. Why 
     
     
  
 
 
	 00:41:22
     ◼ 
      
     ►  
     give one example when you can list 20? 
     
     
  
 
 
	 00:41:26
     ◼ 
      
     ►  
     Yeah, yeah. Why give one example when you can list 20? Now, again, I will slightly in 
     
     
  
 
 
	 00:41:31
     ◼ 
      
     ►  
     defence say that in my memory, the thing which we'll get to, which I think was the one idea, 
     
     
  
 
 
	 00:41:36
     ◼ 
      
     ►  
     is the one place that I think benefits from a bunch of examples. But most of the time, 
     
     
  
 
 
	 00:41:41
     ◼ 
      
     ►  
     It totally doesn't. 
     
     
  
 
 
	 00:41:43
     ◼ 
      
     ►  
     And the problem with a whole bunch of the examples is they are all these just-so examples. 
     
     
  
 
 
	 00:41:54
     ◼ 
      
     ►  
     It's like, let me tell you a thing and then here's an imaginary story about how it perfectly 
     
     
  
 
 
	 00:42:00
     ◼ 
      
     ►  
     solved this situation. 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     And it's not a real-life example of what to do. 
     
     
  
 
 
	 00:42:07
     ◼ 
      
     ►  
     Just to contrast with Getting Things Done, which again I will say I don't think is a 
     
     
  
 
 
	 00:42:10
     ◼ 
      
     ►  
     book which really holds up anymore. But one of the things I always find hilarious in that book is 
     
     
  
 
 
	 00:42:14
     ◼ 
      
     ►  
     David Allen talks about the problems and projects that you have and his problems and projects are 
     
     
  
 
 
	 00:42:20
     ◼ 
      
     ►  
     always like hilarious rich person problems. So he talks about like what's the first step to 
     
     
  
 
 
	 00:42:25
     ◼ 
      
     ►  
     building your next orchard, right? And it's like, well, you know, you need to do all of it. Like 
     
     
  
 
 
	 00:42:30
     ◼ 
      
     ►  
     that is literally an example in the book at one point, right? But what I will appreciate about 
     
     
  
 
 
	 00:42:37
     ◼ 
      
     ►  
     is, okay, he may be giving a bunch of examples, 
     
     
  
 
 
	 00:42:39
     ◼ 
      
     ►  
     but he works through the specifics of this thing, 
     
     
  
 
 
	 00:42:42
     ◼ 
      
     ►  
     of like, here's a thing, let's break down the way 
     
     
  
 
 
	 00:42:45
     ◼ 
      
     ►  
     that you're supposed to think about this. 
     
     
  
 
 
	 00:42:46
     ◼ 
      
     ►  
     Whereas this book feels like a whole bunch of parables 
     
     
  
 
 
	 00:42:51
     ◼ 
      
     ►  
     about an imaginary family that are vaguely related 
     
     
  
 
 
	 00:42:57
     ◼ 
      
     ►  
     to the ideas that he's pushing in the book, 
     
     
  
 
 
	 00:42:59
     ◼ 
      
     ►  
     and it's like, okay, this is my feeling throughout it, 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     is there's no action, 
     
     
  
 
 
	 00:43:05
     ◼ 
      
     ►  
     And if you read the book, what you can also see and what really started to bother me is 
     
     
  
 
 
	 00:43:13
     ◼ 
      
     ►  
     his philosophy, which there's a very weird and very brief afterward which re-emphasizes this idea. 
     
     
  
 
 
	 00:43:19
     ◼ 
      
     ►  
     Oh, I didn't listen to the afterward. I got to the end of the seventh habit. I was like, "I'm done. I'm out." 
     
     
  
 
 
	 00:43:23
     ◼ 
      
     ►  
     Yeah, but his philosophy in large part, he talks about like, he's constantly talking about 
     
     
  
 
 
	 00:43:29
     ◼ 
      
     ►  
     making decisions to stay constant with your principles, right? 
     
     
  
 
 
	 00:43:32
     ◼ 
      
     ►  
     Right, like this is like over and over this is the drumbeat. 
     
     
  
 
 
	 00:43:36
     ◼ 
      
     ►  
     It's like the secret to living a good life is to have good principles and stick to them. 
     
     
  
 
 
	 00:43:41
     ◼ 
      
     ►  
     Alright, and my frustration with that is like, yeah, that's the whole f*cking problem. 
     
     
  
 
 
	 00:43:46
     ◼ 
      
     ►  
     Right, like that's the hard thing to do is to make the right decisions, 
     
     
  
 
 
	 00:43:51
     ◼ 
      
     ►  
     but so many of these things are like, you need to set out some ideas and then just stick to them. 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     It's like, dude, just sticking to them is the hard part. 
     
     
  
 
 
	 00:44:00
     ◼ 
      
     ►  
     And what I absolutely love is in this ridiculous story where he talks about having his son mowing the lawn. 
     
     
  
 
 
	 00:44:05
     ◼ 
      
     ►  
     It is the... there's once in the entire book where he explicitly acknowledged like doing something is hard 
     
     
  
 
 
	 00:44:12
     ◼ 
      
     ►  
     because his kid promises to mow the lawn and then doesn't. 
     
     
  
 
 
	 00:44:15
     ◼ 
      
     ►  
     And then when he calls his kid out on it, his kid cries and says, "Oh, Dad, it's so hard." 
     
     
  
 
 
	 00:44:21
     ◼ 
      
     ►  
     And in his internal monologue, he says like, "Oh, what's so hard? Like you didn't do anything." 
     
     
  
 
 
	 00:44:25
     ◼ 
      
     ►  
     And then he has one line in the whole book where he says, 
     
     
  
 
 
	 00:44:28
     ◼ 
      
     ►  
     well the hard thing is sticking to the principles, right? 
     
     
  
 
 
	 00:44:30
     ◼ 
      
     ►  
     And then just blows right past it and it's like 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     you've got a thousand pages 
     
     
  
 
 
	 00:44:34
     ◼ 
      
     ►  
     upon which every page is just like the secret 
     
     
  
 
 
	 00:44:36
     ◼ 
      
     ►  
     to making good decisions is to make good decisions 
     
     
  
 
 
	 00:44:38
     ◼ 
      
     ►  
     and it's like there's nothing here 
     
     
  
 
 
	 00:44:40
     ◼ 
      
     ►  
     there's nothing here to talk about 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     and it's this weird thing about 
     
     
  
 
 
 
	 00:44:46
     ◼ 
      
     ►  
     there is a moment which 
     
     
  
 
 
	 00:44:48
     ◼ 
      
     ►  
     blows my mind 
     
     
  
 
 
	 00:44:50
     ◼ 
      
     ►  
     in the afterword at the very end of the 
     
     
  
 
 
	 00:44:52
     ◼ 
      
     ►  
     book which really sums it up where 
     
     
  
 
 
	 00:44:54
     ◼ 
      
     ►  
     he's talking about choices 
     
     
  
 
 
	 00:44:56
     ◼ 
      
     ►  
     And he literally just says something like, "If your parents abused you as a child, that does not mean you have to abuse your own children. 
     
     
  
 
 
	 00:45:03
     ◼ 
      
     ►  
     You can choose not to abuse your children." And it's like, "Oh, is that the problem?" Like, people are just making them--it's crazy. 
     
     
  
 
 
	 00:45:11
     ◼ 
      
     ►  
     Oh my god. Oh wow. 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     Oh, okay. It's like, thanks for solving these systemic societal problems by telling people 
     
     
  
 
 
	 00:45:22
     ◼ 
      
     ►  
     who do bad things not to choose to do the bad things. It's so weird. 
     
     
  
 
 
	 00:45:29
     ◼ 
      
     ►  
     Yeah, there are more examples of this. So in one of the many examples of relationship 
     
     
  
 
 
	 00:45:34
     ◼ 
      
     ►  
     advice in this book, there is somebody who came up to him at the end of a conference. 
     
     
  
 
 
	 00:45:40
     ◼ 
      
     ►  
     people come up to Covey at the end of his speaking engagements to tell him stories. 
     
     
  
 
 
	 00:45:44
     ◼ 
      
     ►  
     Oh my god, yeah. Was this the woman, the nurse, like who's working with the old man? Or was 
     
     
  
 
 
	 00:45:48
     ◼ 
      
     ►  
     this another one? There was just another one. 
     
     
  
 
 
	 00:45:51
     ◼ 
      
     ►  
     This one is guys like, "Me and my wife, we don't love each other anymore." 
     
     
  
 
 
	 00:45:55
     ◼ 
      
     ►  
     Oh I have that highlighted too, oh my god it's amazing. 
     
     
  
 
 
	 00:45:59
     ◼ 
      
     ►  
     Just love them. But it's like, but we don't get a lot, you just love, it just keeps saying 
     
     
  
 
 
	 00:46:02
     ◼ 
      
     ►  
     over and over again, just love them, just love them. And saying that, you know, love 
     
     
  
 
 
	 00:46:06
     ◼ 
      
     ►  
     is a thing that is constructed by books and it's not a real thing and all you have to do is be 
     
     
  
 
 
	 00:46:10
     ◼ 
      
     ►  
     attentive and it's like okay the advice like there's probably some interesting stuff in this 
     
     
  
 
 
	 00:46:15
     ◼ 
      
     ►  
     advice but the way that he gives it is just so weird like just love them like he's that is his 
     
     
  
 
 
	 00:46:22
     ◼ 
      
     ►  
     advice just love them he just keeps saying it over and over again until the scales fall from the 
     
     
  
 
 
	 00:46:27
     ◼ 
      
     ►  
     person's eyes and they can finally see as part of Covey's teaching. I think this is worth reading 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     word-for-word. This weird like how to love your wife thing. 
     
     
  
 
 
	 00:46:35
     ◼ 
      
     ►  
     It's like okay listen there's like strap in for a moment here. Yeah you got you 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     gone on a wild ride. Okay so here's relationship advice from Steven Covey. 
     
     
  
 
 
	 00:46:44
     ◼ 
      
     ►  
     At one seminar where I was speaking on the concept of productivity a man came 
     
     
  
 
 
	 00:46:48
     ◼ 
      
     ►  
     up and said Steven I like what you're saying but every situation is so 
     
     
  
 
 
	 00:46:53
     ◼ 
      
     ►  
     different. Look at my marriage. I'm really worried. My wife and I just don't have 
     
     
  
 
 
	 00:46:57
     ◼ 
      
     ►  
     the same feelings for each other that we used to. I guess I just don't love her 
     
     
  
 
 
	 00:47:01
     ◼ 
      
     ►  
     anymore and she doesn't love me. What can I do?" "Love her," I replied. "I told you the feeling 
     
     
  
 
 
	 00:47:07
     ◼ 
      
     ►  
     just isn't there anymore." "Love her." "You don't understand the feeling of love just isn't there." 
     
     
  
 
 
	 00:47:13
     ◼ 
      
     ►  
     "Then love her. If the feeling isn't there, that's a good reason to love her." "But how do you love 
     
     
  
 
 
	 00:47:21
     ◼ 
      
     ►  
     when you don't love?" "My friend, love is a verb. Love the feeling is the fruit of love, the verb. 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     So love her. 
     
     
  
 
 
	 00:47:30
     ◼ 
      
     ►  
     End of chapter, right? 
     
     
  
 
 
 
	 00:47:33
     ◼ 
      
     ►  
     What the hell is this? 
     
     
  
 
 
 
 
	 00:47:38
     ◼ 
      
     ►  
     like, but that is 
     
     
  
 
 
	 00:47:41
     ◼ 
      
     ►  
     another version of the same story 
     
     
  
 
 
	 00:47:43
     ◼ 
      
     ►  
     that gets told many times, which is 
     
     
  
 
 
	 00:47:45
     ◼ 
      
     ►  
     like, just choose to do the 
     
     
  
 
 
	 00:47:47
     ◼ 
      
     ►  
     better thing. 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     And it's like, OK, 
     
     
  
 
 
	 00:47:51
     ◼ 
      
     ►  
     thanks. Thanks, man. 
     
     
  
 
 
	 00:47:52
     ◼ 
      
     ►  
     I'll be sure to do that. 
     
     
  
 
 
	 00:47:53
     ◼ 
      
     ►  
     That one is that one is 
     
     
  
 
 
	 00:47:55
     ◼ 
      
     ►  
     just astounding. Yeah. 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     But there's many people at 
     
     
  
 
 
	 00:47:58
     ◼ 
      
     ►  
     conferences and children and like these these are all like tropes of this genre 
     
     
  
 
 
	 00:48:01
     ◼ 
      
     ►  
     but this one has so many weird ones and it's like by the end I start feeling 
     
     
  
 
 
	 00:48:07
     ◼ 
      
     ►  
     almost personally offended by the constant refrain of just do the thing 
     
     
  
 
 
	 00:48:15
     ◼ 
      
     ►  
     that will make your life better and it's like screw you buddy like that is that 
     
     
  
 
 
	 00:48:19
     ◼ 
      
     ►  
     is not an answer like that is not an action right you can't like the way to 
     
     
  
 
 
	 00:48:22
     ◼ 
      
     ►  
     to love your wife is just love her. 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     Right? Like, OK, right, whatever. 
     
     
  
 
 
	 00:48:26
     ◼ 
      
     ►  
     Chill, dude. 
     
     
  
 
 
	 00:48:27
     ◼ 
      
     ►  
     It's like, all right. 
     
     
  
 
 
	 00:48:29
     ◼ 
      
     ►  
     Do you want to love her? 
     
     
  
 
 
	 00:48:30
     ◼ 
      
     ►  
     What's your problem? 
     
     
  
 
 
	 00:48:30
     ◼ 
      
     ►  
     Let's talk about the habits. 
     
     
  
 
 
	 00:48:34
     ◼ 
      
     ►  
     I have more of these things to talk about as we go through, 
     
     
  
 
 
	 00:48:37
     ◼ 
      
     ►  
     but I want to start talking about the habits. 
     
     
  
 
 
	 00:48:39
     ◼ 
      
     ►  
     But yeah, let's-- if we don't start talking about the habits-- 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     We're never going to get to them. 
     
     
  
 
 
	 00:48:42
     ◼ 
      
     ►  
     --we will never stop. 
     
     
  
 
 
	 00:48:43
     ◼ 
      
     ►  
     We'll never get to them. 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     So let's go through this. 
     
     
  
 
 
	 00:48:46
     ◼ 
      
     ►  
     Again, I want to just state my position. 
     
     
  
 
 
	 00:48:48
     ◼ 
      
     ►  
     I am infuriated by all of these things. 
     
     
  
 
 
	 00:48:50
     ◼ 
      
     ►  
     I am so angry about the things that happen in this book like that, but I didn't find 
     
     
  
 
 
	 00:48:54
     ◼ 
      
     ►  
     myself just losing my mind like I did with the Emith. Because I feel like in Emith they 
     
     
  
 
 
	 00:48:58
     ◼ 
      
     ►  
     were just relentless and I feel at least there were some breaks here where he was talking 
     
     
  
 
 
	 00:49:03
     ◼ 
      
     ►  
     about some interesting stuff and I do believe that this book has more than just one thing 
     
     
  
 
 
	 00:49:07
     ◼ 
      
     ►  
     to take away from it. 
     
     
  
 
 
	 00:49:08
     ◼ 
      
     ►  
     Today's show is brought to you in part by our friends at Hover. Building your online 
     
     
  
 
 
	 00:49:13
     ◼ 
      
     ►  
     identity has never been more important and with Hover you find the domain that shows 
     
     
  
 
 
	 00:49:18
     ◼ 
      
     ►  
     the world who you are and what you're passionate about. 
     
     
  
 
 
	 00:49:22
     ◼ 
      
     ►  
     What I love about Hover is their customer support team, the fact that everything is 
     
     
  
 
 
	 00:49:26
     ◼ 
      
     ►  
     super easy to set up and super easy to search for. 
     
     
  
 
 
	 00:49:29
     ◼ 
      
     ►  
     So their customer support team is best in class. 
     
     
  
 
 
	 00:49:31
     ◼ 
      
     ►  
     They have a Hover Connect feature which I used just a couple of weeks ago for setting 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     up the wedding website that I spoke about. 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     I was able to get the domain name that I bought set up with my website in just a few clicks, 
     
     
  
 
 
	 00:49:41
     ◼ 
      
     ►  
     I didn't have to enter in a bunch of DNS information. 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     And also they have Whois privacy as well for free so bad guys don't get my information. 
     
     
  
 
 
	 00:49:49
     ◼ 
      
     ►  
     I really love hover for these things. 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     And look I've mentioned stuff like getting a domain name for my wedding website. 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     This is something that I needed and hover made it simple. 
     
     
  
 
 
	 00:49:58
     ◼ 
      
     ►  
     This wasn't one of those things where I had to sit and think and scratch my chin about 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     what I was going to get. 
     
     
  
 
 
	 00:50:04
     ◼ 
      
     ►  
     I knew what I wanted and I could go in and get it really easily. 
     
     
  
 
 
	 00:50:07
     ◼ 
      
     ►  
     Whatever type of project or reason no matter what it is hover has the tools that you need 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     and the domain name options that you want to get it done. 
     
     
  
 
 
	 00:50:14
     ◼ 
      
     ►  
     Like for example, what if you want to create a blog? 
     
     
  
 
 
	 00:50:17
     ◼ 
      
     ►  
     Well, by using the .blog domain extension, you can tell everyone exactly what to expect. 
     
     
  
 
 
	 00:50:23
     ◼ 
      
     ►  
     When they go to your website, they know they're going to get awesome and relevant content 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     about you or your business, rather than just a generic homepage, because the site is called 
     
     
  
 
 
 
	 00:50:32
     ◼ 
      
     ►  
     So let's say that you're a blogger or a company even that's trying to create new leads or 
     
     
  
 
 
	 00:50:36
     ◼ 
      
     ►  
     inform your customer base or just you want to talk about what's going on in your life. 
     
     
  
 
 
	 00:50:40
     ◼ 
      
     ►  
     You could use .blog instead of something generic like .com or .biz. 
     
     
  
 
 
	 00:50:44
     ◼ 
      
     ►  
     People know what they're going to get when they see it. 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     Stand out and build your online identity with the perfect domain name for you or your business. 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     New Hover customers can get 10% off any of the over 400 name extensions by going to hover.com/cortex 
     
     
  
 
 
	 00:50:57
     ◼ 
      
     ►  
     of course including .blog. 
     
     
  
 
 
	 00:50:59
     ◼ 
      
     ►  
     Our thanks to Hover for their support of this show. 
     
     
  
 
 
	 00:51:03
     ◼ 
      
     ►  
     The habits are broken down into two and a half categories. 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     The first three are classified as private victory, 
     
     
  
 
 
	 00:51:11
     ◼ 
      
     ►  
     and or independence, and then four to six 
     
     
  
 
 
	 00:51:14
     ◼ 
      
     ►  
     are classified as public victory, or interdependence, 
     
     
  
 
 
	 00:51:16
     ◼ 
      
     ►  
     which is working with others, and the seventh habit 
     
     
  
 
 
	 00:51:19
     ◼ 
      
     ►  
     is just about renewing all of the sixth. 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     So it's an interesting structure, 
     
     
  
 
 
	 00:51:25
     ◼ 
      
     ►  
     and I actually quite like the structure. 
     
     
  
 
 
	 00:51:26
     ◼ 
      
     ►  
     So the first three are classified as proactivity, 
     
     
  
 
 
	 00:51:30
     ◼ 
      
     ►  
     beginning with the end in mind, 
     
     
  
 
 
	 00:51:32
     ◼ 
      
     ►  
     and putting first things first. 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     So habit one is proactivity, and the idea, 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     And there's a great summary on Wikipedia for each of these, and I pulled some of that out 
     
     
  
 
 
	 00:51:41
     ◼ 
      
     ►  
     just to try and give a concise explanation for them. 
     
     
  
 
 
	 00:51:44
     ◼ 
      
     ►  
     So be proactive in understanding your circle of influence and your circle of concern. 
     
     
  
 
 
	 00:51:50
     ◼ 
      
     ►  
     So the things that you can influence about yourself and the people that you need to be 
     
     
  
 
 
	 00:51:54
     ◼ 
      
     ►  
     concerned about, the things that you need to try and change, and not to just sit and 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     wait in a reactive mode, waiting for problems to happen, before you take action. 
     
     
  
 
 
	 00:52:02
     ◼ 
      
     ►  
     You should be out there and taking action. 
     
     
  
 
 
	 00:52:04
     ◼ 
      
     ►  
     And a lot of it is about understanding the language that you use and the way that you 
     
     
  
 
 
	 00:52:07
     ◼ 
      
     ►  
     think about things. 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     So I really liked this one example of saying things instead of "I have to do something", 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     you say that you choose to do something or instead of "I wish I had done this" to "I 
     
     
  
 
 
	 00:52:20
     ◼ 
      
     ►  
     can be this" or "I can do this". 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     And I really like this as a start because it was like saying to me, the reader, "Think 
     
     
  
 
 
	 00:52:29
     ◼ 
      
     ►  
     about yourself, think about the way that you approach problems, think about the way that 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     approach opportunities and how you refer to them and try and understand the things that you're able 
     
     
  
 
 
	 00:52:40
     ◼ 
      
     ►  
     to change and the things that you are able to kind of influence to change. And I found it to be an 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     interesting way to start off and it's something that I know that in my life I have gotten better 
     
     
  
 
 
	 00:52:52
     ◼ 
      
     ►  
     about over time but there was definitely a period of time for me when I was in bank branch management 
     
     
  
 
 
	 00:53:00
     ◼ 
      
     ►  
     where I was not being proactive and I was more focused on the fact that these bad things are just happening to me 
     
     
  
 
 
	 00:53:06
     ◼ 
      
     ►  
     and I'm not, you know, and there's nothing I can do about it 
     
     
  
 
 
	 00:53:10
     ◼ 
      
     ►  
     rather than what I ended up working out later was like why am I doing this? I don't like this 
     
     
  
 
 
	 00:53:14
     ◼ 
      
     ►  
     I need to go out and change something 
     
     
  
 
 
	 00:53:16
     ◼ 
      
     ►  
     so I did actually quite like this, it felt like a good start 
     
     
  
 
 
	 00:53:19
     ◼ 
      
     ►  
     it was just a shame that it started at two hours and 22 minutes 
     
     
  
 
 
	 00:53:22
     ◼ 
      
     ►  
     yeah, just a small note before we move on 
     
     
  
 
 
	 00:53:25
     ◼ 
      
     ►  
     on. While you did note that the first habit comes in at two hours and whatever minutes, 
     
     
  
 
 
	 00:53:31
     ◼ 
      
     ►  
     one of the remarks that I have here in my highlights is the first promotion of the Stephen 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     Covey business starts at exactly one minute into the book. 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     So there was a little bit of a thing to notice there. 
     
     
  
 
 
	 00:53:45
     ◼ 
      
     ►  
     Yeah, this is interesting because in the actual book, there's not a lot of it, right? Because 
     
     
  
 
 
	 00:53:51
     ◼ 
      
     ►  
     he's talking more about being a teacher because that's what he was when he was writing 
     
     
  
 
 
	 00:53:55
     ◼ 
      
     ►  
     this book, mostly. But the foreword is after this book has changed his life and he is now 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     a management consultant, right? So he's doing these seminars and stuff which he mentions 
     
     
  
 
 
	 00:54:07
     ◼ 
      
     ►  
     in the book, but like if I'm reading it correctly, like it wasn't what it ended 
     
     
  
 
 
	 00:54:12
     ◼ 
      
     ►  
     up becoming. Like he doesn't make reference to the Covey business empire based upon the 
     
     
  
 
 
	 00:54:19
     ◼ 
      
     ►  
     the seven habits during the book because it doesn't exist yet, but the forward is full 
     
     
  
 
 
	 00:54:24
     ◼ 
      
     ►  
     of it, which is hilarious. 
     
     
  
 
 
	 00:54:25
     ◼ 
      
     ►  
     Right, yeah, it comes right out of the gate. 
     
     
  
 
 
	 00:54:28
     ◼ 
      
     ►  
     But I thought that was just kind of funny, and it's whatever. 
     
     
  
 
 
	 00:54:31
     ◼ 
      
     ►  
     But I also agree, the first chapter was interesting, and I'll say in fairness to the book, I think 
     
     
  
 
 
	 00:54:39
     ◼ 
      
     ►  
     if it catches you at the right moment in your life, I genuinely think that that first chapter 
     
     
  
 
 
	 00:54:44
     ◼ 
      
     ►  
     can open up a bunch of people's minds to the way that they think about things. 
     
     
  
 
 
	 00:54:47
     ◼ 
      
     ►  
     purely the language stuff like that 
     
     
  
 
 
	 00:54:50
     ◼ 
      
     ►  
     I found to be the most interesting, one of the most interesting things of the entire book actually for me 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     Because it really made me think about huh, how do I say this stuff and why do I say it that way? 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     Yeah, you know like I have to do this. Why do I have to do anything? I can choose right, right? 
     
     
  
 
 
	 00:55:08
     ◼ 
      
     ►  
     I found it really interesting 
     
     
  
 
 
	 00:55:09
     ◼ 
      
     ►  
     Yeah, it was and it reminded me of a little language thing which of course was like a totally hopeless lost cause as a teacher 
     
     
  
 
 
	 00:55:17
     ◼ 
      
     ►  
     But when I used to have kids come up and say like, 
     
     
  
 
 
	 00:55:19
     ◼ 
      
     ►  
     "Oh, I gave them a bad grade." 
     
     
  
 
 
	 00:55:21
     ◼ 
      
     ►  
     I would always use the language of like, 
     
     
  
 
 
	 00:55:23
     ◼ 
      
     ►  
     "No, you earned a bad grade." 
     
     
  
 
 
	 00:55:25
     ◼ 
      
     ►  
     Or like, "I didn't give you a bad grade, 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     like you earned a bad grade." 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     Just because again-- 
     
     
  
 
 
	 00:55:31
     ◼ 
      
     ►  
     - You didn't turn in a good paper 
     
     
  
 
 
	 00:55:32
     ◼ 
      
     ►  
     that I ended up changing until it became bad. 
     
     
  
 
 
	 00:55:34
     ◼ 
      
     ►  
     Right, like it wasn't that bad when you gave it to me. 
     
     
  
 
 
	 00:55:37
     ◼ 
      
     ►  
     - Yeah, and just changing a little bit 
     
     
  
 
 
	 00:55:40
     ◼ 
      
     ►  
     of the language around that. 
     
     
  
 
 
	 00:55:41
     ◼ 
      
     ►  
     It's like you are an active participant in this process. 
     
     
  
 
 
	 00:55:45
     ◼ 
      
     ►  
     you're not just sitting there and I'm handing out grades like there's a thing that's happening between the two of us. 
     
     
  
 
 
	 00:55:51
     ◼ 
      
     ►  
     And I do, like I said, I think if you're at the right stage in your life that this might just catch you in the right moment. 
     
     
  
 
 
	 00:56:01
     ◼ 
      
     ►  
     And I don't know what the timeline of this is, but I was just wondering because a lot of this reminded me of, 
     
     
  
 
 
	 00:56:10
     ◼ 
      
     ►  
     I have a relative who is a psychologist and works with like people who've been through some trauma and unwinding them about that and talking about the process of 
     
     
  
 
 
	 00:56:20
     ◼ 
      
     ►  
     teaching people to interrupt their own thoughts, like teaching people to catch themselves 
     
     
  
 
 
	 00:56:25
     ◼ 
      
     ►  
     thinking in terms of the world is doing something to them versus you are an actor in the world. 
     
     
  
 
 
	 00:56:31
     ◼ 
      
     ►  
     And it's just, it's very interesting, like I talked to her about like, it sounds very interesting, like the way that she works with people to say like, 
     
     
  
 
 
	 00:56:38
     ◼ 
      
     ►  
     Like if you have a fear of heights, like how do you work someone out through that? 
     
     
  
 
 
	 00:56:43
     ◼ 
      
     ►  
     And part of it is like this change of you are an actor in the world, like you are not 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     the result of all of the actions upon you. 
     
     
  
 
 
	 00:56:52
     ◼ 
      
     ►  
     So it was just kind of reminding me about this thing. 
     
     
  
 
 
	 00:56:56
     ◼ 
      
     ►  
     I've gone through some of that sort of stuff and read some of it. 
     
     
  
 
 
	 00:56:58
     ◼ 
      
     ►  
     It's cognitive behavioral therapy. 
     
     
  
 
 
	 00:57:00
     ◼ 
      
     ►  
     Like I've looked into some of that at times in my life. 
     
     
  
 
 
	 00:57:02
     ◼ 
      
     ►  
     Like when I was struggling with some of my work stuff, this was a great help to me, was 
     
     
  
 
 
	 00:57:08
     ◼ 
      
     ►  
     going through some of this stuff because there are some very valuable things in that. The 
     
     
  
 
 
	 00:57:14
     ◼ 
      
     ►  
     idea of understanding that you can't control everything, things happen, and how do you 
     
     
  
 
 
	 00:57:19
     ◼ 
      
     ►  
     react to them and how do you change the way that you think and say stuff to be better 
     
     
  
 
 
	 00:57:23
     ◼ 
      
     ►  
     in the world? It is a very powerful thing. When Habit One was being read to me by Mr. 
     
     
  
 
 
	 00:57:30
     ◼ 
      
     ►  
     Covey himself, I was reminded of a lot of these types of learnings and it was like, 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     Okay, this is good. 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     That's interesting. 
     
     
  
 
 
	 00:57:38
     ◼ 
      
     ►  
     Okay, so you saw the similarities to that too. 
     
     
  
 
 
	 00:57:40
     ◼ 
      
     ►  
     Yeah, I did. 
     
     
  
 
 
	 00:57:41
     ◼ 
      
     ►  
     I've only just heard about this in like a secondhand way and I just think like, oh, 
     
     
  
 
 
	 00:57:44
     ◼ 
      
     ►  
     okay, this sounds like a very similar idea. 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     And at least talking to my family member who does this, it seems like if you've got serious 
     
     
  
 
 
	 00:57:50
     ◼ 
      
     ►  
     business about behavior change in humans, this seems to be one of the most effective 
     
     
  
 
 
	 00:57:53
     ◼ 
      
     ►  
     ways to go about it. 
     
     
  
 
 
	 00:57:54
     ◼ 
      
     ►  
     Like as far as we know right now. 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     I also, I did just really like the, I think there is a way that he phrased something, 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     which is a better way of phrasing an idea that you and I have sometimes spoken about, 
     
     
  
 
 
	 00:58:07
     ◼ 
      
     ►  
     like how we don't really follow the news, right, or intentionally not following a whole 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     bunch of things. 
     
     
  
 
 
	 00:58:13
     ◼ 
      
     ►  
     And I'm always trying to encourage people to just sort of, I don't want to say like, 
     
     
  
 
 
	 00:58:20
     ◼ 
      
     ►  
     be less aware of the world, but in a sense, I kind of am like, focus on the things that 
     
     
  
 
 
 
	 00:58:24
     ◼ 
      
     ►  
     But I did really like his phrasing of this idea that everybody has this circle of things 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     that they're concerned about, and that circle is larger than the things that you can influence. 
     
     
  
 
 
	 00:58:37
     ◼ 
      
     ►  
     And I did think that language change was is an interesting way to frame it because it's like, 
     
     
  
 
 
	 00:58:42
     ◼ 
      
     ►  
     oh, of course, people get trapped and caught up in constantly thinking about the things that are 
     
     
  
 
 
	 00:58:50
     ◼ 
      
     ►  
     inside their circle of concern, but that are outside their circle of influence. And I just, 
     
     
  
 
 
	 00:58:57
     ◼ 
      
     ►  
     I thought like that's a really interesting way to differently frame this idea. 
     
     
  
 
 
	 00:59:04
     ◼ 
      
     ►  
     And I think that is also again like, 
     
     
  
 
 
	 00:59:06
     ◼ 
      
     ►  
     maybe for a person at the right moment that idea can be really liberating to recognize that like, 
     
     
  
 
 
	 00:59:13
     ◼ 
      
     ►  
     yes, there are many things you may be concerned about over which you have absolutely no influence. 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     And so you have to make a decision about not obsessively thinking about that stuff, 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     or working to expand your circle of influence so that you can actually do something about it 
     
     
  
 
 
	 00:59:31
     ◼ 
      
     ►  
     that is no longer outside of your power. 
     
     
  
 
 
	 00:59:34
     ◼ 
      
     ►  
     So I thought that was also a good way to frame this concept of selective ignorance in a way. 
     
     
  
 
 
	 00:59:43
     ◼ 
      
     ►  
     Habit two is begin with the end in mind. 
     
     
  
 
 
	 00:59:47
     ◼ 
      
     ►  
     Now, I thought that this habit went off the rails incredibly quickly, but turn me around. 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     So this habit is about envisioning what you want in the future so you can plan 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     and work towards it and to be effect and the idea is to be effective you need to 
     
     
  
 
 
	 01:00:03
     ◼ 
      
     ►  
     act based on principles and constantly reviewing a mission statement that you 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     create. So there are two main things in this part which is one the envisioning 
     
     
  
 
 
	 01:00:12
     ◼ 
      
     ►  
     of the future and then the second is the mission statement. Now I it was really 
     
     
  
 
 
	 01:00:17
     ◼ 
      
     ►  
     interesting to me because these things were both introduced and my mind was 
     
     
  
 
 
	 01:00:22
     ◼ 
      
     ►  
     changed about each of them in a 180. So the first is the way he begins talking about envisioning 
     
     
  
 
 
	 01:00:27
     ◼ 
      
     ►  
     your future is, let's picture your funeral. And my eyes nearly rolled right out of my 
     
     
  
 
 
 
	 01:00:33
     ◼ 
      
     ►  
     I know. Yeah, I had the exact same experience of like, ugh. 
     
     
  
 
 
	 01:00:38
     ◼ 
      
     ►  
     And the idea is, what would you like to hear people say about you? Like, and the idea is 
     
     
  
 
 
	 01:00:44
     ◼ 
      
     ►  
     someone that you work with, someone who would talk about your character and someone who 
     
     
  
 
 
	 01:00:47
     ◼ 
      
     ►  
     would be a friend or family member. And what difference would you like to have on people's 
     
     
  
 
 
	 01:00:51
     ◼ 
      
     ►  
     lives and he says to work out like you know write down what you would want and by the end of this 
     
     
  
 
 
	 01:00:57
     ◼ 
      
     ►  
     whilst he was clearly going for a shock factor with the let's picture your funeral 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     i found it an interesting exercise because trying to think about what do i want to be thought as 
     
     
  
 
 
	 01:01:11
     ◼ 
      
     ►  
     people that i work with people that i care about how do i want them to think of me like how would 
     
     
  
 
 
	 01:01:19
     ◼ 
      
     ►  
     I want them to describe me? It doesn't need to be at my funeral, right? But that was a 
     
     
  
 
 
	 01:01:23
     ◼ 
      
     ►  
     bit too much. But what what do and I found that to be… 
     
     
  
 
 
	 01:01:27
     ◼ 
      
     ►  
     Memento mori, Myke. I found that to be an interesting exercise 
     
     
  
 
 
	 01:01:32
     ◼ 
      
     ►  
     that I took something from, right? Like I wrote some stuff down and I was like, I like 
     
     
  
 
 
	 01:01:37
     ◼ 
      
     ►  
     this. This is a good thing to think about because then how does that affect your life 
     
     
  
 
 
	 01:01:43
     ◼ 
      
     ►  
     and the things that you do? Like if you want to be by the end of your life seen as these 
     
     
  
 
 
	 01:01:48
     ◼ 
      
     ►  
     three or four things, how do you get there? 
     
     
  
 
 
	 01:01:50
     ◼ 
      
     ►  
     And what path do you take to make sure you don't deviate from them? 
     
     
  
 
 
	 01:01:53
     ◼ 
      
     ►  
     I found that to be very interesting. So beginning with the end in mind, 
     
     
  
 
 
	 01:01:57
     ◼ 
      
     ►  
     so setting up your plan now for how you want to be seen at the end. 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     I kind of like that. 
     
     
  
 
 
	 01:02:03
     ◼ 
      
     ►  
     Yeah. I also, I couldn't deal with the funeral thing. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     It was too much. It was silly. 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     Yeah. And for me it's, it's overblown and like weirdly pompous in a way. 
     
     
  
 
 
	 01:02:15
     ◼ 
      
     ►  
     like oh you're surrounded by all these loving people nobody has a better thing to do on a Tuesday afternoon than go to your funeral, right? 
     
     
  
 
 
	 01:02:22
     ◼ 
      
     ►  
     It's like whatever 
     
     
  
 
 
	 01:02:24
     ◼ 
      
     ►  
     But again, it does have a point and 
     
     
  
 
 
	 01:02:29
     ◼ 
      
     ►  
     There's a way of 
     
     
  
 
 
	 01:02:33
     ◼ 
      
     ►  
     I think the life scale is too big 
     
     
  
 
 
	 01:02:36
     ◼ 
      
     ►  
     but it is an interesting question when people are working on projects of 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     I kind of like to phrase it like what's the best thing that could possibly come out of what you're working on right now? 
     
     
  
 
 
	 01:02:46
     ◼ 
      
     ►  
     Like if everything went absolutely great, 
     
     
  
 
 
	 01:02:48
     ◼ 
      
     ►  
     what's the biggest possible upside of this thing that you're working on? And very often like if you sort of think about 
     
     
  
 
 
	 01:02:55
     ◼ 
      
     ►  
     that you can realize that some projects just aren't worth spending the time on. 
     
     
  
 
 
	 01:03:00
     ◼ 
      
     ►  
     But people can end up starting them. I think because they're sort of skipping this idea of 
     
     
  
 
 
	 01:03:06
     ◼ 
      
     ►  
     thinking about what does the final version of this look like. 
     
     
  
 
 
	 01:03:10
     ◼ 
      
     ►  
     So yeah, I think that 
     
     
  
 
 
	 01:03:13
     ◼ 
      
     ►  
     the whole arc of your life doesn't really work for me, 
     
     
  
 
 
	 01:03:17
     ◼ 
      
     ►  
     but I think this is a valuable concept on a smaller scale of have a clear idea in your mind of what you're trying to 
     
     
  
 
 
 
	 01:03:25
     ◼ 
      
     ►  
     and that will help direct your actions towards what it is you actually want to need to do in order to make that happen. 
     
     
  
 
 
	 01:03:33
     ◼ 
      
     ►  
     Then the second part of this is the personal mission statement, which is the thing that you create and adapt and update 
     
     
  
 
 
	 01:03:39
     ◼ 
      
     ►  
     Throughout your life to try and keep you on the course towards what you want to be remembered for 
     
     
  
 
 
	 01:03:43
     ◼ 
      
     ►  
     And I was like that's an interesting idea until the personal mission statement became 
     
     
  
 
 
	 01:03:49
     ◼ 
      
     ►  
     three to four to five to six to seven paragraphs long I 
     
     
  
 
 
	 01:03:52
     ◼ 
      
     ►  
     Was expecting a sentence or two? 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     Right like a real kind of like a thing you put on the wall and you could look at it every day and be like 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     that's what I want to be. But these personal mission statements were like novella length 
     
     
  
 
 
	 01:04:06
     ◼ 
      
     ►  
     for each person that was talking about them, and it completely lost me, right? 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     - It's not surprising, like, Covey's not a brief guy, right? So it's not surprising that his 
     
     
  
 
 
	 01:04:16
     ◼ 
      
     ►  
     personal mission statement would be like, "Let's sit down and write a little novella." 
     
     
  
 
 
	 01:04:19
     ◼ 
      
     ►  
     - But then, like, every example he was giving for these totally 100% real people was the same, 
     
     
  
 
 
	 01:04:25
     ◼ 
      
     ►  
     right? And it was like, it was so frustrating to me because it built me up, right, to this idea 
     
     
  
 
 
	 01:04:31
     ◼ 
      
     ►  
     I was like, I am on board with this. This is really great. And then it was like, you've 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     destroyed it because I don't want to have to sit on a beach for an hour like you do 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     every year to write my mission statement. Like, this is something that if I'm going 
     
     
  
 
 
	 01:04:46
     ◼ 
      
     ►  
     to do this, I want it to be a short thing. He actually at one point compares it in length 
     
     
  
 
 
	 01:04:50
     ◼ 
      
     ►  
     and importance to the American Constitution. 
     
     
  
 
 
	 01:04:52
     ◼ 
      
     ►  
     Yeah, that's great. Yep. 
     
     
  
 
 
	 01:04:54
     ◼ 
      
     ►  
     Right? It's like, do you understand that maybe you've gone too far at this point? 
     
     
  
 
 
	 01:05:00
     ◼ 
      
     ►  
     And also that's that's probably a big ask 
     
     
  
 
 
	 01:05:02
     ◼ 
      
     ►  
     Like someone who's reading this book and is trying to turn their life around you're like look just sit down and write a constitution for you 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     Yeah, like whoa 
     
     
  
 
 
	 01:05:10
     ◼ 
      
     ►  
     So again like that I might 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     Take this and twist it right and and because I have now the things that I think about right like what? 
     
     
  
 
 
	 01:05:21
     ◼ 
      
     ►  
     What do I want to be remembered as maybe I should try and turn that into something which is a bit little bit more realistic 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     For me, so it's like this again. This is why 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     I am a little bit more on board with this book than Emeth because you know 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     We're not that far into it and I've come away with some things that whilst not perfect. I actually think work pretty well 
     
     
  
 
 
	 01:05:40
     ◼ 
      
     ►  
     Mm-hmm, you know like the circle of influence circle concern 
     
     
  
 
 
	 01:05:43
     ◼ 
      
     ►  
     I think is is very interesting and it it perfectly explains something that I struggle to explain to people same way that you do 
     
     
  
 
 
	 01:05:50
     ◼ 
      
     ►  
     And the idea of beginning with the end in mind and kind of how you want to move towards 
     
     
  
 
 
	 01:05:57
     ◼ 
      
     ►  
     Creating something which can encapsulate that there's some interesting stuff in that for me before we move on Myke though before we get on to habit 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     Three I just want to pause here for a moment to point out that habit two is when Stephen Covey 
     
     
  
 
 
	 01:06:08
     ◼ 
      
     ►  
     Visits the same magic hotel. Yes, that is in email three visit it 
     
     
  
 
 
	 01:06:13
     ◼ 
      
     ►  
     When I got to this point 
     
     
  
 
 
	 01:06:16
     ◼ 
      
     ►  
     It I actually had almost like a childish glee of like oh my god. It's another magic hotel. I'm sitting on the airplane 
     
     
  
 
 
 
	 01:06:25
     ◼ 
      
     ►  
     I think I was walking through Covent Garden and I think I started laughing out loud when 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     he when he was talking about his magic hotel. Our favorite part of the E-Myth revisited 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     is this hotel that the author goes to which is completely fictional, cannot exist in real 
     
     
  
 
 
	 01:06:41
     ◼ 
      
     ►  
     life. I did some digging. Apparently this hotel is a chain and it does exist. But again, 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     I don't believe that it goes the way that it does where this hotel created their own 
     
     
  
 
 
	 01:06:51
     ◼ 
      
     ►  
     personal mission statement, which is funnily enough is the same vernacular that he uses 
     
     
  
 
 
	 01:06:55
     ◼ 
      
     ►  
     when the book has not been published, because apparently that's a thing. 
     
     
  
 
 
	 01:06:58
     ◼ 
      
     ►  
     And that literally everybody in the company, from the housekeeping to the janitors to the 
     
     
  
 
 
	 01:07:04
     ◼ 
      
     ►  
     bellboys to the everything, everybody sat down and was 100% engaged in creating this 
     
     
  
 
 
	 01:07:10
     ◼ 
      
     ►  
     personal mission statement. 
     
     
  
 
 
	 01:07:11
     ◼ 
      
     ►  
     Like don't lie to me. 
     
     
  
 
 
	 01:07:13
     ◼ 
      
     ►  
     Tell me if this thing exists, that's fine. 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     But it wasn't like that. 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     It just doesn't work like that. 
     
     
  
 
 
	 01:07:19
     ◼ 
      
     ►  
     Yeah, there's several things here. 
     
     
  
 
 
	 01:07:21
     ◼ 
      
     ►  
     I mean, according to the book, this mission statement for the hotel was the hub of a great wheel. 
     
     
  
 
 
	 01:07:27
     ◼ 
      
     ►  
     It spawned the thoughtful, more specialized mission statements of particular groups and employees. 
     
     
  
 
 
	 01:07:31
     ◼ 
      
     ►  
     And it was used as the criteria for every decision that was made. 
     
     
  
 
 
	 01:07:35
     ◼ 
      
     ►  
     It clarified what people stood for, how they related to the customers, how they related to each other. 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     This is one of these moments, and there's an example that happens a few pages earlier, which is a similar thing, 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     which, I don't know how to describe it, but I think of it as a kind of CEO disease, 
     
     
  
 
 
	 01:07:52
     ◼ 
      
     ►  
     where, okay, let's say this hotel existed, 
     
     
  
 
 
	 01:07:54
     ◼ 
      
     ►  
     and let's say the hotel got everybody from the janitors to the CEO together, 
     
     
  
 
 
	 01:07:59
     ◼ 
      
     ►  
     and they did all work on a mission statement, and a document was created. 
     
     
  
 
 
 
	 01:08:04
     ◼ 
      
     ►  
     I don't know about you, but my experience doing that kind of stuff, 
     
     
  
 
 
	 01:08:10
     ◼ 
      
     ►  
     like when I was working for someone, 
     
     
  
 
 
	 01:08:11
     ◼ 
      
     ►  
     is that the rank-and-file employees are all thinking, 
     
     
  
 
 
	 01:08:15
     ◼ 
      
     ►  
     Like, this is a total BS day where we have to have a silly pointless meeting. 
     
     
  
 
 
	 01:08:20
     ◼ 
      
     ►  
     And the people on top seem to think that something amazing has occurred, 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     and there's like a great difference in the experience of what people think is happening in the room. 
     
     
  
 
 
	 01:08:30
     ◼ 
      
     ►  
     Right? And so it's like, even if this happens and I believe it, 
     
     
  
 
 
	 01:08:34
     ◼ 
      
     ►  
     it's like, I just don't believe that the janitors at the hotel are like, 
     
     
  
 
 
	 01:08:38
     ◼ 
      
     ►  
     "You know what? I feel really on board with the value and position of this hotel." 
     
     
  
 
 
	 01:08:42
     ◼ 
      
     ►  
     Like, I just don't believe that. 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     I think the janitors are busy thinking like, "Man, I got a lot of stuff to clean up today, 
     
     
  
 
 
	 01:08:48
     ◼ 
      
     ►  
     and this meeting is just making me have to stay after hours to work longer." 
     
     
  
 
 
	 01:08:52
     ◼ 
      
     ►  
     Like, I think that's what's really happening when this occurs. 
     
     
  
 
 
	 01:08:55
     ◼ 
      
     ►  
     The closest I've ever gotten to this is I worked for a company when I was in college, 
     
     
  
 
 
	 01:09:00
     ◼ 
      
     ►  
     where it's a big company, it's a big department store chain in the UK, 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     where they distribute the company's profits to the employees. 
     
     
  
 
 
	 01:09:11
     ◼ 
      
     ►  
     OK, right there, that is genuinely meaningful. 
     
     
  
 
 
	 01:09:13
     ◼ 
      
     ►  
     Right. That's a different thing because it's not like words on a page. 
     
     
  
 
 
	 01:09:17
     ◼ 
      
     ►  
     It's money in your pocket. 
     
     
  
 
 
	 01:09:18
     ◼ 
      
     ►  
     So this is a huge company, make a lot of money. 
     
     
  
 
 
	 01:09:21
     ◼ 
      
     ►  
     And every year, every single person gets a bonus, 
     
     
  
 
 
	 01:09:24
     ◼ 
      
     ►  
     which is a percentage of their salary from interesting. 
     
     
  
 
 
	 01:09:28
     ◼ 
      
     ►  
     The person who is pushing shopping carts 
     
     
  
 
 
	 01:09:32
     ◼ 
      
     ►  
     through the parking lot to the CEO. 
     
     
  
 
 
	 01:09:35
     ◼ 
      
     ►  
     Everybody gets the same percentage. 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     Obviously, the amount differs, but everybody gets the same percentage. 
     
     
  
 
 
	 01:09:41
     ◼ 
      
     ►  
     that percent it shrinks or grows depending on how well the company does. 
     
     
  
 
 
	 01:09:44
     ◼ 
      
     ►  
     And I saw things in that working for that company that I have never seen since. 
     
     
  
 
 
	 01:09:48
     ◼ 
      
     ►  
     Like, for example, the last person who leaves the staff changing room 
     
     
  
 
 
	 01:09:53
     ◼ 
      
     ►  
     turns the lights off at night because the electricity bill goes towards the bonus. 
     
     
  
 
 
	 01:09:56
     ◼ 
      
     ►  
     Like little things like that, where I saw a lot more buy in in that company 
     
     
  
 
 
	 01:10:02
     ◼ 
      
     ►  
     than I've seen in any other company, because there is an actual thing 
     
     
  
 
 
	 01:10:06
     ◼ 
      
     ►  
     that you can point to to show that if we all work towards this together, we get something. 
     
     
  
 
 
	 01:10:13
     ◼ 
      
     ►  
     Yeah. That is a perfect example of what I always feel is like what really matters is it's not words, 
     
     
  
 
 
	 01:10:21
     ◼ 
      
     ►  
     it's not trying harder, it's a structure that encourages or rewards the actual behavior that 
     
     
  
 
 
	 01:10:27
     ◼ 
      
     ►  
     you want. And in this book, it's so clear that it's like, if you're the leader of a company, 
     
     
  
 
 
	 01:10:35
     ◼ 
      
     ►  
     your words are just our magic pixie dust that's spread on your employees and then they just behave 
     
     
  
 
 
	 01:10:40
     ◼ 
      
     ►  
     in ways that you want them to do. It's like that is not the way it is and yeah your description of 
     
     
  
 
 
	 01:10:45
     ◼ 
      
     ►  
     that is interesting. That's like oh look if you set up an actual structure that encourages the 
     
     
  
 
 
	 01:10:49
     ◼ 
      
     ►  
     behavior that you want you're probably going to get more of the behavior that you want but the 
     
     
  
 
 
	 01:10:53
     ◼ 
      
     ►  
     thing is like that might cost you in other ways right you can't just say costless words and get 
     
     
  
 
 
	 01:11:00
     ◼ 
      
     ►  
     get the same result. 
     
     
  
 
 
	 01:11:01
     ◼ 
      
     ►  
     Habit three, put first things 
     
     
  
 
 
 
	 01:11:07
     ◼ 
      
     ►  
     So this talks about the difference between leadership and management. 
     
     
  
 
 
	 01:11:10
     ◼ 
      
     ►  
     Leadership in the outside world begins with personal vision and personal 
     
     
  
 
 
	 01:11:13
     ◼ 
      
     ►  
     leadership. And it also talks about all of that stuff. 
     
     
  
 
 
	 01:11:16
     ◼ 
      
     ►  
     Leadership and management. I have no time for it. 
     
     
  
 
 
	 01:11:18
     ◼ 
      
     ►  
     I've heard too much of it. I can't talk about it. 
     
     
  
 
 
	 01:11:20
     ◼ 
      
     ►  
     I have literally no personal notes about that entire part of the book 
     
     
  
 
 
	 01:11:24
     ◼ 
      
     ►  
     because I could give a crap about the difference between leadership and 
     
     
  
 
 
 
	 01:11:28
     ◼ 
      
     ►  
     Yeah, right. 
     
     
  
 
 
	 01:11:29
     ◼ 
      
     ►  
     Yeah, this kind of stuff is like skim, skim, skim. 
     
     
  
 
 
	 01:11:32
     ◼ 
      
     ►  
     But for me, habit three, put first things first. 
     
     
  
 
 
	 01:11:35
     ◼ 
      
     ►  
     This is where when I say my review was one good idea 
     
     
  
 
 
	 01:11:38
     ◼ 
      
     ►  
     in a thousand pages, this is the chapter that to me 
     
     
  
 
 
	 01:11:41
     ◼ 
      
     ►  
     had the one good idea. 
     
     
  
 
 
	 01:11:43
     ◼ 
      
     ►  
     - Yes, and I, when I was reading it-- 
     
     
  
 
 
	 01:11:46
     ◼ 
      
     ►  
     - You know what I'm going for? 
     
     
  
 
 
	 01:11:47
     ◼ 
      
     ►  
     - I knew you were gonna like this. 
     
     
  
 
 
	 01:11:49
     ◼ 
      
     ►  
     - Right, okay, yeah. 
     
     
  
 
 
	 01:11:50
     ◼ 
      
     ►  
     So I don't know if this is, here's a question. 
     
     
  
 
 
	 01:11:53
     ◼ 
      
     ►  
     I don't know if this is original to Stephen Covey. 
     
     
  
 
 
	 01:11:55
     ◼ 
      
     ►  
     I was trying to do a little bit of digging around 
     
     
  
 
 
	 01:11:59
     ◼ 
      
     ►  
     and it seems like this idea predates him, 
     
     
  
 
 
	 01:12:01
     ◼ 
      
     ►  
     but it doesn't matter because this is the first place 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     that I came across this idea 
     
     
  
 
 
	 01:12:05
     ◼ 
      
     ►  
     where he talks about time management matrix. 
     
     
  
 
 
	 01:12:10
     ◼ 
      
     ►  
     And the time management matrix is this four by four grid 
     
     
  
 
 
	 01:12:14
     ◼ 
      
     ►  
     where you talk about all of you, 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     everything that you have to do, 
     
     
  
 
 
	 01:12:19
     ◼ 
      
     ►  
     you can categorize in a couple of ways, right? 
     
     
  
 
 
	 01:12:21
     ◼ 
      
     ►  
     You have things that are urgent and things 
     
     
  
 
 
	 01:12:24
     ◼ 
      
     ►  
     that are not urgent, and you have things that are important, 
     
     
  
 
 
	 01:12:28
     ◼ 
      
     ►  
     and you have things that are not important. 
     
     
  
 
 
	 01:12:30
     ◼ 
      
     ►  
     So you can think about your tasks in that way, 
     
     
  
 
 
	 01:12:33
     ◼ 
      
     ►  
     and that ends up with what he labels 
     
     
  
 
 
	 01:12:35
     ◼ 
      
     ►  
     as these little boxes, right? 
     
     
  
 
 
	 01:12:36
     ◼ 
      
     ►  
     So like box one is stuff that is urgent and important, right? 
     
     
  
 
 
	 01:12:41
     ◼ 
      
     ►  
     And then you have like box three is stuff that is urgent, 
     
     
  
 
 
	 01:12:44
     ◼ 
      
     ►  
     but not important. 
     
     
  
 
 
	 01:12:46
     ◼ 
      
     ►  
     And you can move around all these different categories. 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     And this is the thing that I really like 
     
     
  
 
 
	 01:12:51
     ◼ 
      
     ►  
     because it's a clear way 
     
     
  
 
 
	 01:12:56
     ◼ 
      
     ►  
     to frame your work that I think is non-obvious to lots of people. 
     
     
  
 
 
	 01:13:02
     ◼ 
      
     ►  
     And the idea that it is so easy to get sucked up into work that is urgent, but not important, 
     
     
  
 
 
	 01:13:13
     ◼ 
      
     ►  
     like this is a death trap of productivity. 
     
     
  
 
 
	 01:13:16
     ◼ 
      
     ►  
     And I remember really trying to apply this in a whole bunch of ways, 
     
     
  
 
 
	 01:13:21
     ◼ 
      
     ►  
     and really feeling like I get this idea that in order to make significant progress, 
     
     
  
 
 
	 01:13:29
     ◼ 
      
     ►  
     you're going to have to drop a bunch of stuff that is urgent but not important, 
     
     
  
 
 
	 01:13:34
     ◼ 
      
     ►  
     and instead just focus on the things that are not urgent but are important. 
     
     
  
 
 
	 01:13:40
     ◼ 
      
     ►  
     Like there's trade-offs. 
     
     
  
 
 
	 01:13:42
     ◼ 
      
     ►  
     You're going to have to let some stuff slide. 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     And here is a good matrix for making a decision about, 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     In the universe of the infinite number of things that you can do, these are the things 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     that you should drop. 
     
     
  
 
 
	 01:13:54
     ◼ 
      
     ►  
     And this is the one section of the book that I think benefits from. 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     He has more concrete examples here where he's talking about like you're having a conversation 
     
     
  
 
 
	 01:14:03
     ◼ 
      
     ►  
     with someone and then the phone rings while you're talking to them. 
     
     
  
 
 
	 01:14:05
     ◼ 
      
     ►  
     Like the phone is the thing that is urgent, but the person that you're talking to is important, 
     
     
  
 
 
	 01:14:10
     ◼ 
      
     ►  
     but it's incredibly hard for almost everybody to like resist the ringing of the phone. 
     
     
  
 
 
	 01:14:14
     ◼ 
      
     ►  
     And he goes through a bunch of these things. 
     
     
  
 
 
	 01:14:16
     ◼ 
      
     ►  
     I think it's really good. 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     And I also like he's talking about this idea that a lot of these longer term things that 
     
     
  
 
 
	 01:14:26
     ◼ 
      
     ►  
     you can work on that are not urgent but important are also the things that give you more time 
     
     
  
 
 
	 01:14:32
     ◼ 
      
     ►  
     later because you're establishing a much more solid foundation about how your routine and 
     
     
  
 
 
	 01:14:37
     ◼ 
      
     ►  
     how your work life goes. 
     
     
  
 
 
	 01:14:38
     ◼ 
      
     ►  
     And so this to me is like the core of the book is this little section which is at the 
     
     
  
 
 
	 01:14:43
     ◼ 
      
     ►  
     the end of of habit three and I think it's the the most valuable 
     
     
  
 
 
	 01:14:48
     ◼ 
      
     ►  
     per page section of the book. So I did really like this. I 
     
     
  
 
 
	 01:14:53
     ◼ 
      
     ►  
     liked the idea of one of the things that comes out of this 
     
     
  
 
 
	 01:14:57
     ◼ 
      
     ►  
     is learning to be able to say no to things right from knowing 
     
     
  
 
 
	 01:15:01
     ◼ 
      
     ►  
     that you have a better yes available to you. Yeah. Yeah. 
     
     
  
 
 
	 01:15:06
     ◼ 
      
     ►  
     I loved I mean I've heard a million times and said a 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     million times about being able to say no and understanding 
     
     
  
 
 
	 01:15:12
     ◼ 
      
     ►  
     how to be able to say no and actually saying no. 
     
     
  
 
 
	 01:15:15
     ◼ 
      
     ►  
     But the idea of the second part of that, 
     
     
  
 
 
	 01:15:17
     ◼ 
      
     ►  
     which is because you know there are better yeses 
     
     
  
 
 
	 01:15:20
     ◼ 
      
     ►  
     available to you, is very interesting to me. 
     
     
  
 
 
	 01:15:23
     ◼ 
      
     ►  
     Like understanding what is important to you 
     
     
  
 
 
	 01:15:26
     ◼ 
      
     ►  
     so you can help better gauge opportunities. 
     
     
  
 
 
	 01:15:29
     ◼ 
      
     ►  
     Like if you get something that comes to you 
     
     
  
 
 
	 01:15:31
     ◼ 
      
     ►  
     which is urgent but not important, 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     and you can say no to it, say no to it 
     
     
  
 
 
	 01:15:35
     ◼ 
      
     ►  
     because there might be something that is urgent 
     
     
  
 
 
	 01:15:37
     ◼ 
      
     ►  
     and important that you will need to deal with soon. 
     
     
  
 
 
	 01:15:40
     ◼ 
      
     ►  
     And like a lot of these, like meetings. 
     
     
  
 
 
	 01:15:42
     ◼ 
      
     ►  
     many meetings that might come up. 
     
     
  
 
 
	 01:15:44
     ◼ 
      
     ►  
     You could probably say no to. 
     
     
  
 
 
	 01:15:46
     ◼ 
      
     ►  
     Right, like you maybe don't need to be at that meeting 
     
     
  
 
 
	 01:15:48
     ◼ 
      
     ►  
     because you have something that you know is gonna be there 
     
     
  
 
 
	 01:15:51
     ◼ 
      
     ►  
     which is important for you. 
     
     
  
 
 
	 01:15:52
     ◼ 
      
     ►  
     So the idea of knowing you have better yeses available, 
     
     
  
 
 
	 01:15:55
     ◼ 
      
     ►  
     understanding what is important to you 
     
     
  
 
 
	 01:15:57
     ◼ 
      
     ►  
     and what is urgent to you and focus on those things 
     
     
  
 
 
	 01:16:00
     ◼ 
      
     ►  
     and then finding ways to delegate 
     
     
  
 
 
	 01:16:02
     ◼ 
      
     ►  
     and or not do the other stuff, 
     
     
  
 
 
	 01:16:04
     ◼ 
      
     ►  
     very powerful way of thinking about it. 
     
     
  
 
 
	 01:16:06
     ◼ 
      
     ►  
     And you know, drawing out this grid, 
     
     
  
 
 
	 01:16:09
     ◼ 
      
     ►  
     the time management matrix that he talks about. 
     
     
  
 
 
	 01:16:12
     ◼ 
      
     ►  
     I've drawn it out in my Apple notes as he was explaining it 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     and I liked the way that that all looked. 
     
     
  
 
 
	 01:16:17
     ◼ 
      
     ►  
     It's difficult to explain but simple to see 
     
     
  
 
 
	 01:16:19
     ◼ 
      
     ►  
     and you can find this stuff and I'll find some links 
     
     
  
 
 
	 01:16:21
     ◼ 
      
     ►  
     and put them into the notes so you can see 
     
     
  
 
 
	 01:16:22
     ◼ 
      
     ►  
     what it looks like 'cause if you can actually see it, 
     
     
  
 
 
	 01:16:25
     ◼ 
      
     ►  
     it starts to make a lot more sense. 
     
     
  
 
 
	 01:16:27
     ◼ 
      
     ►  
     The rest of this chapter though, a lot of it, 
     
     
  
 
 
	 01:16:30
     ◼ 
      
     ►  
     maybe like two thirds of it is talking 
     
     
  
 
 
	 01:16:32
     ◼ 
      
     ►  
     about time management methods. 
     
     
  
 
 
	 01:16:34
     ◼ 
      
     ►  
     Didn't listen, didn't care. 
     
     
  
 
 
	 01:16:35
     ◼ 
      
     ►  
     It was just happening to me. 
     
     
  
 
 
	 01:16:37
     ◼ 
      
     ►  
     I'm not interested in a book from 1989 talking to me about time management because the tools 
     
     
  
 
 
	 01:16:44
     ◼ 
      
     ►  
     are not the same anymore. And I know some of the fundamental purposes and the fundamental 
     
     
  
 
 
	 01:16:49
     ◼ 
      
     ►  
     ideas will be the same. But here's at points talking about specific functions and tools 
     
     
  
 
 
	 01:16:54
     ◼ 
      
     ►  
     and like planners and notebooks. It's like, no. Like I might or might not use something 
     
     
  
 
 
	 01:16:59
     ◼ 
      
     ►  
     like this, but there are better systems out there now, stuff like bullet journaling, which 
     
     
  
 
 
	 01:17:03
     ◼ 
      
     ►  
     I'm more interested in looking at than listening to Stephen Carrey in 1989 telling me how to manage my time. 
     
     
  
 
 
	 01:17:09
     ◼ 
      
     ►  
     I feel like a pre-internet age book is maybe not the best place to get this stuff from. 
     
     
  
 
 
	 01:17:15
     ◼ 
      
     ►  
     Yeah, no, it's not good for this stuff. And while I do really like that section and you know 
     
     
  
 
 
	 01:17:21
     ◼ 
      
     ►  
     it's maybe like three or four pages where he's going through how to think about this, 
     
     
  
 
 
	 01:17:25
     ◼ 
      
     ►  
     then I feel like oh the book briefly elevates to something good and then it quickly descends because at the end 
     
     
  
 
 
	 01:17:31
     ◼ 
      
     ►  
     There's a section where he's posing the question to himself about like, "But how do you know what is important?" 
     
     
  
 
 
	 01:17:38
     ◼ 
      
     ►  
     And like, "That's a good question." 
     
     
  
 
 
	 01:17:40
     ◼ 
      
     ►  
     "How do you know what is important in your life?" And the answer is, 
     
     
  
 
 
	 01:17:44
     ◼ 
      
     ►  
     "Your principal center, your self-awareness, and your consciousness can provide a high degree of intrinsic security, guidance, and wisdom 
     
     
  
 
 
	 01:17:51
     ◼ 
      
     ►  
     to empower you to use your independent will and maintain integrity to that which is truly important." 
     
     
  
 
 
	 01:18:00
     ◼ 
      
     ►  
     Go to hell, man. Right? Like, that's not an ant. Like, you'll just-- like, this is again, like, the recurring theme of, like, 
     
     
  
 
 
	 01:18:06
     ◼ 
      
     ►  
     you'll just make good decisions. Like, oh, you'll just know what's truly-- it was like, ugh. 
     
     
  
 
 
	 01:18:11
     ◼ 
      
     ►  
     Like, don't say anything if you're gonna say that, because you might as well not say anything and it infuriates me. But yeah, it-- 
     
     
  
 
 
	 01:18:17
     ◼ 
      
     ►  
     the-- after that section, like, the chapter rapidly descends, and I do have to say we're up to-- we're up to 
     
     
  
 
 
	 01:18:25
     ◼ 
      
     ►  
     Habit 3 and from from this point on the book to me descends rapidly into worthlessness like I think 
     
     
  
 
 
	 01:18:33
     ◼ 
      
     ►  
     99% of the value is in the first three chapters and you could take those three first three chapters and decrease them by 
     
     
  
 
 
	 01:18:42
     ◼ 
      
     ►  
     75% and get out out from the book most of what you're gonna get out of it 
     
     
  
 
 
 
	 01:18:49
     ◼ 
      
     ►  
     So I mostly agree with you and I wonder if this is a thing about me and you as opposed to the book 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     Okay, what do you mean? 
     
     
  
 
 
	 01:18:58
     ◼ 
      
     ►  
     The first three chapters are focused mostly on working on your own skills and how you 
     
     
  
 
 
	 01:19:05
     ◼ 
      
     ►  
     make yourself more effective. The next three are about working with other people in what 
     
     
  
 
 
	 01:19:14
     ◼ 
      
     ►  
     seems to be focused on large groups and lots of people. And I think that there is a lot 
     
     
  
 
 
	 01:19:21
     ◼ 
      
     ►  
     of this stuff which is like how are you more effective in a business meeting with 12 people 
     
     
  
 
 
	 01:19:26
     ◼ 
      
     ►  
     in the room? How are you more effective in doing a deal with a multinational corporation? 
     
     
  
 
 
	 01:19:31
     ◼ 
      
     ►  
     Like things that I think that me and you have mostly moved away from in our lives because 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     that's not the type of work that interests us. Like we are more focused on being independent 
     
     
  
 
 
	 01:19:42
     ◼ 
      
     ►  
     and having our own small businesses as opposed to being a cog in a huge machine. Which I think 
     
     
  
 
 
	 01:19:48
     ◼ 
      
     ►  
     habits four, five, and six seem to focus a lot more on. 
     
     
  
 
 
	 01:19:53
     ◼ 
      
     ►  
     Like they seem to be really focused 
     
     
  
 
 
	 01:19:55
     ◼ 
      
     ►  
     on working in a corporation. 
     
     
  
 
 
	 01:19:58
     ◼ 
      
     ►  
     That's what I'm trying to get to with this. 
     
     
  
 
 
	 01:19:59
     ◼ 
      
     ►  
     Like they seem to be way more focused 
     
     
  
 
 
	 01:20:02
     ◼ 
      
     ►  
     on how do you become the best employee 
     
     
  
 
 
	 01:20:07
     ◼ 
      
     ►  
     out of the 10,000 employees of your company. 
     
     
  
 
 
	 01:20:10
     ◼ 
      
     ►  
     And I wonder if maybe me and you don't take so much from this 
     
     
  
 
 
	 01:20:14
     ◼ 
      
     ►  
     'cause I don't, I didn't really, 
     
     
  
 
 
	 01:20:16
     ◼ 
      
     ►  
     All of the stuff that I like is in one, two, and three. 
     
     
  
 
 
	 01:20:19
     ◼ 
      
     ►  
     Four, five, and six. 
     
     
  
 
 
	 01:20:20
     ◼ 
      
     ►  
     There are some nuggets in there that are interesting, 
     
     
  
 
 
	 01:20:22
     ◼ 
      
     ►  
     but there is like one or two of the habits 
     
     
  
 
 
	 01:20:25
     ◼ 
      
     ►  
     that are just completely pointless to me. 
     
     
  
 
 
	 01:20:27
     ◼ 
      
     ►  
     And I wonder if it's just something about 
     
     
  
 
 
	 01:20:30
     ◼ 
      
     ►  
     how me and you think, or if they are mostly that way. 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:20:35
     ◼ 
      
     ►  
     - Yeah, there is something to that, 
     
     
  
 
 
	 01:20:36
     ◼ 
      
     ►  
     that this is less focused to us. 
     
     
  
 
 
	 01:20:40
     ◼ 
      
     ►  
     It's funny, I didn't so much get the feeling 
     
     
  
 
 
	 01:20:42
     ◼ 
      
     ►  
     that this is necessarily part of being a very large group. 
     
     
  
 
 
	 01:20:46
     ◼ 
      
     ►  
     I, obviously the whole point of the next three is, 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     it is about working with people, 
     
     
  
 
 
	 01:20:51
     ◼ 
      
     ►  
     but I didn't have that feeling so much that it's like, 
     
     
  
 
 
	 01:20:54
     ◼ 
      
     ►  
     you're a cog in this machine. 
     
     
  
 
 
	 01:20:56
     ◼ 
      
     ►  
     Maybe it's partly because he's so still much incredibly 
     
     
  
 
 
	 01:20:59
     ◼ 
      
     ►  
     talking about his family, like in win-win solutions for him 
     
     
  
 
 
	 01:21:01
     ◼ 
      
     ►  
     and his wife and his children. 
     
     
  
 
 
	 01:21:03
     ◼ 
      
     ►  
     - There is a possibility that I'm applying this 
     
     
  
 
 
	 01:21:05
     ◼ 
      
     ►  
     to things that I have experienced. 
     
     
  
 
 
	 01:21:07
     ◼ 
      
     ►  
     - Yeah, that you're thinking of it in this way. 
     
     
  
 
 
	 01:21:09
     ◼ 
      
     ►  
     But I also think that it, 
     
     
  
 
 
	 01:21:13
     ◼ 
      
     ►  
     the ratio of the idea to the practicality of it 
     
     
  
 
 
	 01:21:19
     ◼ 
      
     ►  
     drops to absolutely nothing. 
     
     
  
 
 
	 01:21:21
     ◼ 
      
     ►  
     Like the Win-Win chapter in particular. 
     
     
  
 
 
	 01:21:23
     ◼ 
      
     ►  
     - This is Habit 4 Think Win-Win. 
     
     
  
 
 
	 01:21:25
     ◼ 
      
     ►  
     - Yeah, Habit 4 Think Win-Win 
     
     
  
 
 
	 01:21:27
     ◼ 
      
     ►  
     has some of the most crazy stories in terms of 
     
     
  
 
 
	 01:21:31
     ◼ 
      
     ►  
     the way to come up with win-win solutions 
     
     
  
 
 
	 01:21:34
     ◼ 
      
     ►  
     is to have a great win-win solution for everybody. 
     
     
  
 
 
	 01:21:38
     ◼ 
      
     ►  
     And that's just over and over again, where it's like, 
     
     
  
 
 
	 01:21:41
     ◼ 
      
     ►  
     oh, there's two people who didn't agree, 
     
     
  
 
 
	 01:21:43
     ◼ 
      
     ►  
     but then someone came up with a win-win solution 
     
     
  
 
 
	 01:21:45
     ◼ 
      
     ►  
     that served them both. 
     
     
  
 
 
	 01:21:46
     ◼ 
      
     ►  
     And there's something that, to me, 
     
     
  
 
 
	 01:21:47
     ◼ 
      
     ►  
     that felt so artificially constructed about these scenarios. 
     
     
  
 
 
	 01:21:52
     ◼ 
      
     ►  
     And it's like, man, most of the time, 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     if you're having a real disagreement with someone, 
     
     
  
 
 
	 01:21:55
     ◼ 
      
     ►  
     it's like the hard part is finding a win-win solution. 
     
     
  
 
 
	 01:21:59
     ◼ 
      
     ►  
     It's not the idea of, gee, I wish there was something 
     
     
  
 
 
	 01:22:02
     ◼ 
      
     ►  
     that both of us could get out of this. 
     
     
  
 
 
	 01:22:03
     ◼ 
      
     ►  
     Like it's, I found that these next chapters 
     
     
  
 
 
	 01:22:07
     ◼ 
      
     ►  
     have very, very little actionableness in them and it goes into real crazy town of like, 
     
     
  
 
 
	 01:22:13
     ◼ 
      
     ►  
     things are good when they're good and do the right stuff. 
     
     
  
 
 
	 01:22:18
     ◼ 
      
     ►  
     There was a lot of Habit 4, think Win-Win, that was gibberish to me, mostly. 
     
     
  
 
 
	 01:22:24
     ◼ 
      
     ►  
     The amount of different win-lose, lose-win, lose-lose-win, lose-lose-lose-lose, I couldn't 
     
     
  
 
 
 
	 01:22:29
     ◼ 
      
     ►  
     I couldn't follow it. 
     
     
  
 
 
	 01:22:31
     ◼ 
      
     ►  
     It reminded me, there is a scene in The Office, I think it's like a whole episode. 
     
     
  
 
 
	 01:22:34
     ◼ 
      
     ►  
     Oh my God, I was thinking of the exact same thing. 
     
     
  
 
 
	 01:22:37
     ◼ 
      
     ►  
     Yeah, I know what you're talking about. 
     
     
  
 
 
 
	 01:22:39
     ◼ 
      
     ►  
     Like it's like, they must have got it from this book. 
     
     
  
 
 
	 01:22:41
     ◼ 
      
     ►  
     I can't imagine any other way, but it's the idea is balancing decisions and actions in such a way that everybody benefits and that relationships don't get damaged. 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     So you get what you want or relationships don't get damaged because you've given in to somebody else. 
     
     
  
 
 
	 01:22:56
     ◼ 
      
     ►  
     There is something interesting in that, um, which is, oh, it relates to something that I did. 
     
     
  
 
 
	 01:23:02
     ◼ 
      
     ►  
     We didn't talk about, which is the emotional bank account. 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     The emotional bank account is something a part of Habit 3. This is one of the many ideas 
     
     
  
 
 
	 01:23:11
     ◼ 
      
     ►  
     that Covey creates. However, whilst again he goes on way too long talking about this, 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     the idea of the emotional bank account I found to be an interesting one. And it is the idea 
     
     
  
 
 
	 01:23:21
     ◼ 
      
     ►  
     is that the amount of trust that you build as somebody helps you work with them in whatever 
     
     
  
 
 
	 01:23:27
     ◼ 
      
     ►  
     it is in your life. Family, business relationships. And you make deposits to the bank account 
     
     
  
 
 
	 01:23:32
     ◼ 
      
     ►  
     through doing good things and you make withdrawals from the emotional bank account through mistakes 
     
     
  
 
 
	 01:23:36
     ◼ 
      
     ►  
     that you make, bad things that you do, but they're just withdrawals because you've made 
     
     
  
 
 
	 01:23:40
     ◼ 
      
     ►  
     so many deposits that they just take a little bit from it rather than destroying everything. 
     
     
  
 
 
	 01:23:44
     ◼ 
      
     ►  
     This is the emotional bank account. Again, I liked it when he proposed it, but by the 
     
     
  
 
 
	 01:23:48
     ◼ 
      
     ►  
     end of the book, I'd heard it too many times. But he applies the win-win idea to the emotional 
     
     
  
 
 
	 01:23:53
     ◼ 
      
     ►  
     bank account because if you are not thinking in a win-win scenario, you may withdraw too 
     
     
  
 
 
	 01:23:58
     ◼ 
      
     ►  
     much from the bank account because people are losing, that kind of idea. 
     
     
  
 
 
	 01:24:01
     ◼ 
      
     ►  
     These two things they marry into each other in a way of trying to make sure 
     
     
  
 
 
	 01:24:05
     ◼ 
      
     ►  
     that you balance decisions so that everybody remains happy and trustful in 
     
     
  
 
 
	 01:24:11
     ◼ 
      
     ►  
     a relationship with some description. But the win-win stuff it's like he 
     
     
  
 
 
	 01:24:16
     ◼ 
      
     ►  
     could have actually spoken about it in five minutes but instead he took an hour 
     
     
  
 
 
	 01:24:19
     ◼ 
      
     ►  
     and a half. Like there is too much stuff in this and it becomes baffling to 
     
     
  
 
 
	 01:24:25
     ◼ 
      
     ►  
     understand by the time that he's done with it. Like just like I don't I had I 
     
     
  
 
 
	 01:24:30
     ◼ 
      
     ►  
     tried and could not get my head around it. But the idea effectively is just if 
     
     
  
 
 
	 01:24:36
     ◼ 
      
     ►  
     everybody wins, it's better for everybody's happiness in the long term. 
     
     
  
 
 
	 01:24:39
     ◼ 
      
     ►  
     Like you don't want to shaft somebody now because later on you may lose their 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     business, you know. And he gives some wild examples of huge deals he left on the 
     
     
  
 
 
	 01:24:50
     ◼ 
      
     ►  
     table and then companies come back and give them every penny that they've ever 
     
     
  
 
 
	 01:24:54
     ◼ 
      
     ►  
     made just for the pleasure of working with him. But I will say in my work, in my business, 
     
     
  
 
 
	 01:25:01
     ◼ 
      
     ►  
     part of what I do is advertising sales. I have always tried to work in this way of like if you 
     
     
  
 
 
	 01:25:07
     ◼ 
      
     ►  
     try and have a good relationship with people they're maybe going to be more likely to come 
     
     
  
 
 
	 01:25:11
     ◼ 
      
     ►  
     back to you in the future and if you maybe try and squeeze every penny out of somebody 
     
     
  
 
 
	 01:25:16
     ◼ 
      
     ►  
     you may harm the relationship. Like that is the nugget here which is interesting 
     
     
  
 
 
	 01:25:21
     ◼ 
      
     ►  
     But the problem with this habit, with this chapter, is it's incredibly overblown to the point of almost nonsensical-ness. 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     Yeah, and it's all there's also something about this chapter which strikes me as 
     
     
  
 
 
	 01:25:33
     ◼ 
      
     ►  
     This may be unfair, but it strikes me a little bit as like let's just teach murderers not to murder 
     
     
  
 
 
	 01:25:40
     ◼ 
      
     ►  
     Like I think people who are really focused on the idea of like I'm gonna I'm gonna screw over my business partners to get every 
     
     
  
 
 
	 01:25:46
     ◼ 
      
     ►  
     last penny today 
     
     
  
 
 
	 01:25:47
     ◼ 
      
     ►  
     Like I don't I don't think those people you're gonna do a great job of explaining the concept of long-term human relationships 
     
     
  
 
 
	 01:25:54
     ◼ 
      
     ►  
     I think people are 
     
     
  
 
 
	 01:25:56
     ◼ 
      
     ►  
     Again, like in my experience in business business as well as like people are already naturally on board with this idea or they aren't and I 
     
     
  
 
 
	 01:26:03
     ◼ 
      
     ►  
     just don't think there's a lot of 
     
     
  
 
 
	 01:26:06
     ◼ 
      
     ►  
     Motion across the aisle on this topic. So it strikes me as a like a somewhat pointless topic 
     
     
  
 
 
	 01:26:14
     ◼ 
      
     ►  
     Today's episode of Cortex is brought to you by timing the automatic time tracking app for Mac 
     
     
  
 
 
	 01:26:19
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     ►  
     Hey time tracking we spoke about that a bunch on this show some of you love it some of you find it tricky 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     It doesn't matter what it is 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     I know that time tracking can be a tricky thing 
     
     
  
 
 
	 01:26:28
     ◼ 
      
     ►  
     mostly for a lot of people because you have to start and stop timers it interrupts your workflow and 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
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	 01:26:35
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     ►  
     But why should you be the one that has to do all that work timing automatically tracks how much time you're spending in each app 
     
     
  
 
 
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	 01:26:46
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	 01:26:58
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	 01:27:02
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     productivity going forward. But Timing knows that your work doesn't just happen on your 
     
     
  
 
 
	 01:27:06
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     Mac and that's why Timing's timeline automatically makes suggestions for filling gaps in your 
     
     
  
 
 
	 01:27:11
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     timeline and can ask you what you did offline every time you return to your Mac. That way 
     
     
  
 
 
	 01:27:16
     ◼ 
      
     ►  
     you'll never forget to enter a meeting again. 
     
     
  
 
 
	 01:27:20
     ◼ 
      
     ►  
     There are loads of great graphs and charts that break down not just the apps that I've 
     
     
  
 
 
	 01:27:23
     ◼ 
      
     ►  
     been using, but also categorisations of the types of tasks that I will be completing in 
     
     
  
 
 
	 01:27:28
     ◼ 
      
     ►  
     them. These categories can be completely customised so when I'm, for example, in Logic, I can 
     
     
  
 
 
	 01:27:33
     ◼ 
      
     ►  
     say "oh whenever I'm in Logic, I'm editing a podcast" and that's an easy thing to do 
     
     
  
 
 
	 01:27:37
     ◼ 
      
     ►  
     do and then everything I categorise as podcasts can all go into one bin or into one category 
     
     
  
 
 
	 01:27:42
     ◼ 
      
     ►  
     no matter what type of app it is. 
     
     
  
 
 
	 01:27:45
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     ►  
     Timing can even give you a sense of what your most productive times are based upon the data 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     it sees from a perspective of weekdays all the way down to hours which is awesome. 
     
     
  
 
 
	 01:27:55
     ◼ 
      
     ►  
     These tools are great for just entering this information but what you really get the benefit 
     
     
  
 
 
	 01:27:59
     ◼ 
      
     ►  
     from is being able to get graphs and charts and statistics and figures because then you 
     
     
  
 
 
	 01:28:04
     ◼ 
      
     ►  
     you can use the information that you're logging, or the information in Timing's case that is 
     
     
  
 
 
	 01:28:09
     ◼ 
      
     ►  
     being logged automatically for you, because it's awesome like that, to make some real 
     
     
  
 
 
	 01:28:13
     ◼ 
      
     ►  
     changes about the way that you get your work done. 
     
     
  
 
 
	 01:28:16
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     ►  
     You can download the free 14 day trial by going to timingapp.com/cortex and save 10% 
     
     
  
 
 
	 01:28:22
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	 01:28:28
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     for more details on that. So go to timingapp.com/cortex, find out more right now, get the 14 day free 
     
     
  
 
 
	 01:28:34
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     free trial, save 10% or check it out on Setapp as well. Timing, stop worrying about time 
     
     
  
 
 
	 01:28:39
     ◼ 
      
     ►  
     and focus on doing your best work instead. 
     
     
  
 
 
	 01:28:43
     ◼ 
      
     ►  
     Habit 5, seek first to understand, then to be understood. Use empathetic listening to 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     genuinely understand a person which compels them to reciprocate the listening and take 
     
     
  
 
 
	 01:28:54
     ◼ 
      
     ►  
     an open mind to being influenced by you. 
     
     
  
 
 
	 01:28:57
     ◼ 
      
     ►  
     Okay, so if I was going to say the one interesting thing in this, diagnose before you prescribe. 
     
     
  
 
 
	 01:29:03
     ◼ 
      
     ►  
     all this needs to be. He explains it pretty well with another ludicrous example of how 
     
     
  
 
 
	 01:29:08
     ◼ 
      
     ►  
     like everyone in his town was at a football game and the only doctor they had and his 
     
     
  
 
 
	 01:29:15
     ◼ 
      
     ►  
     daughter was sick and she was a newborn and there was medicine. Like it was this wild 
     
     
  
 
 
	 01:29:19
     ◼ 
      
     ►  
     thing that explains the idea of before you try and tell someone what to do, listen to 
     
     
  
 
 
	 01:29:24
     ◼ 
      
     ►  
     them first. That's kind of it. But it is massively overblown. Ethos, pathos and logos comes 
     
     
  
 
 
	 01:29:31
     ◼ 
      
     ►  
     up at one point. I didn't get what that was all about. The whole idea of empathetic 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     listening is interesting. You know, you mimic what somebody says, rephrase it, reflect the 
     
     
  
 
 
	 01:29:42
     ◼ 
      
     ►  
     feelings, right? So like you're listening to what people are saying, you're showing 
     
     
  
 
 
	 01:29:45
     ◼ 
      
     ►  
     them that you're listening by repeating to them what they're saying, etc, etc. There's 
     
     
  
 
 
	 01:29:49
     ◼ 
      
     ►  
     some interesting stuff in there. But this has one of the most overblown examples that 
     
     
  
 
 
	 01:29:58
     ◼ 
      
     ►  
     he gives, I've been saving for this moment. 
     
     
  
 
 
	 01:30:00
     ◼ 
      
     ►  
     Which is when he is talking to his son about being a mechanic. 
     
     
  
 
 
	 01:30:04
     ◼ 
      
     ►  
     Oh god, okay. 
     
     
  
 
 
	 01:30:07
     ◼ 
      
     ►  
     Do you remember this one? 
     
     
  
 
 
	 01:30:09
     ◼ 
      
     ►  
     I'm trying to remember because this one was one of the like, I'm skipping the fastest 
     
     
  
 
 
	 01:30:15
     ◼ 
      
     ►  
     through here because I know it's like, yeah, I'm on board with the idea of trying to understand 
     
     
  
 
 
	 01:30:20
     ◼ 
      
     ►  
     someone before you do these things and I was having a hard time. 
     
     
  
 
 
	 01:30:25
     ◼ 
      
     ►  
     So start me with the mechanic story because I'm not remembering it off the top of my 
     
     
  
 
 
	 01:30:27
     ◼ 
      
     ►  
     head. So he's saying about, I think he, I don't remember if he's saying this is his son or he's 
     
     
  
 
 
	 01:30:34
     ◼ 
      
     ►  
     just creating an example, right, of, and I think he might mention this at one point, about a kid 
     
     
  
 
 
	 01:30:41
     ◼ 
      
     ►  
     who, yeah, he does actually say like this is one, he's just posing an idea here, right, 
     
     
  
 
 
	 01:30:47
     ◼ 
      
     ►  
     it's like maybe imagine this happening, a kid who comes to their father and doesn't want to go to 
     
     
  
 
 
	 01:30:52
     ◼ 
      
     ►  
     school anymore and says I don't want to go to school anymore and he plays out this conversation 
     
     
  
 
 
	 01:30:57
     ◼ 
      
     ►  
     He plays both sides of his conversation and the kid is like "I don't want to go to school" 
     
     
  
 
 
	 01:31:02
     ◼ 
      
     ►  
     and the dad's like "well we worked really hard to send you to school" and like etc etc 
     
     
  
 
 
	 01:31:06
     ◼ 
      
     ►  
     and he's playing not only both of these people but also this like Greek chorus of explaining 
     
     
  
 
 
	 01:31:11
     ◼ 
      
     ►  
     the imagination and mind of how each people were feeling at this moment of like... and 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     And then he plays it again, but speaking both as the child, but also as the child's inner 
     
     
  
 
 
	 01:31:28
     ◼ 
      
     ►  
     monologue at that moment of being like, "He doesn't want to listen to me. Why does he 
     
     
  
 
 
	 01:31:34
     ◼ 
      
     ►  
     hate me?" And then plays this other way of like, if you did it with empathic listening, 
     
     
  
 
 
	 01:31:41
     ◼ 
      
     ►  
     how it would improve the situation to the point where the kid who doesn't want to go 
     
     
  
 
 
	 01:31:45
     ◼ 
      
     ►  
     go to school because he's talking about like there's a friend of his or like a friend of 
     
     
  
 
 
	 01:31:50
     ◼ 
      
     ►  
     a family who's become a mechanic and they've done well and they didn't go to school. Why 
     
     
  
 
 
	 01:31:53
     ◼ 
      
     ►  
     don't I do that? This is like how the first two examples of this goes and it's like being 
     
     
  
 
 
	 01:31:58
     ◼ 
      
     ►  
     a mechanic is ridiculous. You need to go and be a lawyer. I don't know why Covey hates 
     
     
  
 
 
	 01:32:01
     ◼ 
      
     ►  
     mechanics so much, but apparently he does. 
     
     
  
 
 
	 01:32:03
     ◼ 
      
     ►  
     He kind of. He's super weird. 
     
     
  
 
 
	 01:32:06
     ◼ 
      
     ►  
     Really hates mechanics. It's very strange. Almost as much as he hates television. Also 
     
     
  
 
 
	 01:32:11
     ◼ 
      
     ►  
     very strange. Like he's talking about like, "Oh, don't be a mechanic." And then it gets 
     
     
  
 
 
	 01:32:16
     ◼ 
      
     ►  
     to a point where the final way where the father is using empathic listening, the kid is explaining, 
     
     
  
 
 
	 01:32:23
     ◼ 
      
     ►  
     "Oh, but you know, I want to be a mechanic." And then the dad's like, "But does Joey have 
     
     
  
 
 
	 01:32:28
     ◼ 
      
     ►  
     such a great life?" And the kid's like, "I don't know," to the point where the kid also 
     
     
  
 
 
	 01:32:32
     ◼ 
      
     ►  
     hates mechanics, and he loves school. It's like, this isn't how this conversation would 
     
     
  
 
 
	 01:32:36
     ◼ 
      
     ►  
     go, it genuinely ends though with him saying, owning up to the fact that this is probably 
     
     
  
 
 
	 01:32:43
     ◼ 
      
     ►  
     not how this conversation would go. Like, that's how he finishes this, it's like a 
     
     
  
 
 
	 01:32:47
     ◼ 
      
     ►  
     20 minute thing and he's like, I know, he's like, I have created this example and I know 
     
     
  
 
 
	 01:32:51
     ◼ 
      
     ►  
     maybe this isn't how it would go and there are a bunch of different ways that it could 
     
     
  
 
 
	 01:32:54
     ◼ 
      
     ►  
     go, but this is how empathic listening might help. Like, oh my god, this is so ridiculous 
     
     
  
 
 
	 01:32:59
     ◼ 
      
     ►  
     that he can't even finish it by owning, like, by like owning it, he has to own up to the 
     
     
  
 
 
	 01:33:05
     ◼ 
      
     ►  
     the fact that this is probably not how this conversation would play out. Like, why are 
     
     
  
 
 
	 01:33:09
     ◼ 
      
     ►  
     we doing this then? This was one of the most wild in the book. Like, I really, I'm like 
     
     
  
 
 
	 01:33:16
     ◼ 
      
     ►  
     listening to it and I just couldn't understand why he felt the requirement to do it in this 
     
     
  
 
 
 
	 01:33:23
     ◼ 
      
     ►  
     Yeah, I remember now going through this and just being confused at the multiple, like, 
     
     
  
 
 
	 01:33:28
     ◼ 
      
     ►  
     I just, I don't understand what's happening here. Like, I'm just listening to this thing 
     
     
  
 
 
	 01:33:32
     ◼ 
      
     ►  
     and my brain's not fully paying attention. 
     
     
  
 
 
	 01:33:34
     ◼ 
      
     ►  
     And it's like, "Wait a minute. Is this the same story again? 
     
     
  
 
 
	 01:33:37
     ◼ 
      
     ►  
     Like, am I going senile or is he going senile?" 
     
     
  
 
 
	 01:33:39
     ◼ 
      
     ►  
     Like, I just remember this being like a weird, confusing mess. 
     
     
  
 
 
	 01:33:43
     ◼ 
      
     ►  
     It's like, "Is there some kind of art project happening in the middle of this book?" 
     
     
  
 
 
	 01:33:45
     ◼ 
      
     ►  
     Like, I don't get it. 
     
     
  
 
 
 
 
	 01:33:50
     ◼ 
      
     ►  
     -Synergize. -Synergize. 
     
     
  
 
 
 
	 01:33:53
     ◼ 
      
     ►  
     This is maximum crazy. 
     
     
  
 
 
	 01:33:56
     ◼ 
      
     ►  
     This is maximum crazy in the book. 
     
     
  
 
 
	 01:33:58
     ◼ 
      
     ►  
     This is where it goes off the rails in just an amazing way because here 
     
     
  
 
 
	 01:34:03
     ◼ 
      
     ►  
     Stephen Covey is trying to say like 
     
     
  
 
 
	 01:34:06
     ◼ 
      
     ►  
     Synergy is the result of all the things that we have talked about before and so it's like, you know 
     
     
  
 
 
	 01:34:11
     ◼ 
      
     ►  
     All these buzzwords like we're bringing them all back people like and they're all gonna be in a row and we're gonna talk about all 
     
     
  
 
 
	 01:34:16
     ◼ 
      
     ►  
     of them together and and this to me this chapter is 
     
     
  
 
 
	 01:34:19
     ◼ 
      
     ►  
     Maximum crazy that like his definitions of synergy his stories 
     
     
  
 
 
	 01:34:26
     ◼ 
      
     ►  
     There's one story at the end that I particularly like but but yeah this this one is this one is rough. I think there is 
     
     
  
 
 
	 01:34:32
     ◼ 
      
     ►  
     Not a single 
     
     
  
 
 
	 01:34:35
     ◼ 
      
     ►  
     Sentence of value in the entire chapter 
     
     
  
 
 
	 01:34:37
     ◼ 
      
     ►  
     So the idea of habit six is to combine the strengths of people through positive teamwork 
     
     
  
 
 
	 01:34:43
     ◼ 
      
     ►  
     So as to achieve goals that no one could have done alone. All right 
     
     
  
 
 
	 01:34:46
     ◼ 
      
     ►  
     It's not compromised by the way compromise is not synergy. No, no compromise is not synergy 
     
     
  
 
 
	 01:34:51
     ◼ 
      
     ►  
     Compromise is one plus one equals one and a half, Myke. 
     
     
  
 
 
	 01:34:55
     ◼ 
      
     ►  
     Okay, let me try and explain this. I don't know how I'm going to be able to. 
     
     
  
 
 
	 01:34:58
     ◼ 
      
     ►  
     So apparently synergy is when the whole is greater than the sum of its parts. 
     
     
  
 
 
	 01:35:03
     ◼ 
      
     ►  
     In synergy, you could get one plus one equals three, or as he says, one plus one equals 10, 
     
     
  
 
 
	 01:35:10
     ◼ 
      
     ►  
     or 10,000, or 50,000. I was like, what are you doing? Like, have you lost your mind? 
     
     
  
 
 
	 01:35:16
     ◼ 
      
     ►  
     Why are you saying these numbers? But compromising is not synergy. It is a lower form of win-win. 
     
     
  
 
 
	 01:35:22
     ◼ 
      
     ►  
     If you compromise, it's like one plus one equals 1.5, which to be honest still sounds pretty good 
     
     
  
 
 
	 01:35:27
     ◼ 
      
     ►  
     because it's, you know, it's like whatever. But one plus one equals 1.5, one. But synergizing is 
     
     
  
 
 
	 01:35:33
     ◼ 
      
     ►  
     one plus one equals three. Now, dear listener, if you do not understand this, that's fine because 
     
     
  
 
 
	 01:35:38
     ◼ 
      
     ►  
     I don't either. I don't know what the difference is and I've listened to the whole book. 
     
     
  
 
 
	 01:35:43
     ◼ 
      
     ►  
     Just to be clear, quote, "Synergy is the essence of principle-centered leadership. 
     
     
  
 
 
	 01:35:48
     ◼ 
      
     ►  
     It is the essence of principle-centered parenting. 
     
     
  
 
 
	 01:35:50
     ◼ 
      
     ►  
     It catalyzes, unifies, and unleashes the greatest powers within people. 
     
     
  
 
 
	 01:35:54
     ◼ 
      
     ►  
     All the habits we have covered us prepare us to create the miracle of synergy." 
     
     
  
 
 
	 01:36:00
     ◼ 
      
     ►  
     Which is just like algebra, new algebra rules. 
     
     
  
 
 
	 01:36:03
     ◼ 
      
     ►  
     And yeah, the chapter is amazing. 
     
     
  
 
 
	 01:36:07
     ◼ 
      
     ►  
     really obsessed with the idea of constantly referring to 1+1 equaling some other number. 
     
     
  
 
 
	 01:36:14
     ◼ 
      
     ►  
     This is his constant go-to with what synergy means in this chapter to one of my favorite 
     
     
  
 
 
	 01:36:21
     ◼ 
      
     ►  
     little stories here, which is it's almost like the checkmate meme on the internet, 
     
     
  
 
 
	 01:36:27
     ◼ 
      
     ►  
     like it's happening in real conversation where I don't know if you remember, but he's talking 
     
     
  
 
 
	 01:36:31
     ◼ 
      
     ►  
     to a guy who's like doubting the concept of synergy. So again, as with all of these stories, 
     
     
  
 
 
	 01:36:38
     ◼ 
      
     ►  
     it somehow quickly turns to marriage and family. Everything is marriage and family. But so someone 
     
     
  
 
 
	 01:36:44
     ◼ 
      
     ►  
     is doubting that this magic of synergy exists to Stephen Covey. Oh god, I just remembered it. Yes, 
     
     
  
 
 
	 01:36:50
     ◼ 
      
     ►  
     oh my god, this is so good. Yeah, right, and so he turns to the guy and so the book says like, 
     
     
  
 
 
	 01:37:01
     ◼ 
      
     ►  
     I looked at the two of them, so it's the guy and his wife. 
     
     
  
 
 
	 01:37:03
     ◼ 
      
     ►  
     Yeah, because this guy is having problems in their relationship, and for some reason, 
     
     
  
 
 
	 01:37:09
     ◼ 
      
     ►  
     so he meets this guy, obviously at the end of a conference, 
     
     
  
 
 
	 01:37:11
     ◼ 
      
     ►  
     and he invites Covey to go to lunch with him and his wife 
     
     
  
 
 
	 01:37:15
     ◼ 
      
     ►  
     so he can listen to the way that they communicate. 
     
     
  
 
 
 
 
	 01:37:19
     ◼ 
      
     ►  
     And this is also a thing that I don't have a whole lot of tolerance for, 
     
     
  
 
 
	 01:37:23
     ◼ 
      
     ►  
     it was like a lot of weird 1980s science about the concept of left versus right brain people. 
     
     
  
 
 
	 01:37:28
     ◼ 
      
     ►  
     I didn't wonder how you'd feel about that. 
     
     
  
 
 
	 01:37:29
     ◼ 
      
     ►  
     Yeah, he's like he's a really left-brain person and she's a really right-brain person and like this is a weird idea that still still infects 
     
     
  
 
 
	 01:37:35
     ◼ 
      
     ►  
     Educational pedagogy today and like all of the stuff that this is based on is non replicable and is nonsense 
     
     
  
 
 
	 01:37:40
     ◼ 
      
     ►  
     So it's like okay, whatever so but so Stephen Covey like professional psychologist PhD is like, oh these these are he's a library 
     
     
  
 
 
 
	 01:37:47
     ◼ 
      
     ►  
     these are these are two half-brained people living together like they're having a hard time talking and he says like 
     
     
  
 
 
	 01:37:52
     ◼ 
      
     ►  
     You guys need to be more synergistic and they're saying I don't understand what you mean by by synergy 
     
     
  
 
 
	 01:37:57
     ◼ 
      
     ►  
     And so, again, resolution to fix this guy's marriage. Here's how it goes. Stephen Covey says 
     
     
  
 
 
	 01:38:03
     ◼ 
      
     ►  
     "Do you have any children?" I asked. "Yes, two." 
     
     
  
 
 
	 01:38:07
     ◼ 
      
     ►  
     "Really?" I asked incredulously, which feels a bit presumptuous there. 
     
     
  
 
 
 
	 01:38:14
     ◼ 
      
     ►  
     And then so Stephen Covey says 
     
     
  
 
 
	 01:38:16
     ◼ 
      
     ►  
     "How did you do it?" and they said "What do you mean, how did we do it?" "You were synergistic," 
     
     
  
 
 
	 01:38:23
     ◼ 
      
     ►  
     I said, "1+1 usually equals 2, but you made 1+1=4. Now that's synergy. 
     
     
  
 
 
	 01:38:30
     ◼ 
      
     ►  
     The whole is greater than the sum of the parts." And it's like... 
     
     
  
 
 
	 01:38:33
     ◼ 
      
     ►  
     You're just counting things? Like it's so weird. 
     
     
  
 
 
	 01:38:38
     ◼ 
      
     ►  
     Yeah, this is not... like these people, they can't communicate. They struggle to communicate. 
     
     
  
 
 
	 01:38:42
     ◼ 
      
     ►  
     They seem to kind of not really like each other very much anymore. 
     
     
  
 
 
	 01:38:45
     ◼ 
      
     ►  
     But for some reason you fixed it by saying they had kids 10 years ago? Like I don't understand 
     
     
  
 
 
	 01:38:50
     ◼ 
      
     ►  
     the solution. 
     
     
  
 
 
	 01:38:53
     ◼ 
      
     ►  
     Yeah, so this is just maximum crazy in this chapter. 
     
     
  
 
 
	 01:38:57
     ◼ 
      
     ►  
     Like, it doesn't make any sense. 
     
     
  
 
 
	 01:38:58
     ◼ 
      
     ►  
     It's like, in his mind, people can only have children if they're in a healthy, functional relationship. 
     
     
  
 
 
	 01:39:04
     ◼ 
      
     ►  
     Yeah, that is a good way to put it. 
     
     
  
 
 
	 01:39:06
     ◼ 
      
     ►  
     Like, he's like, "But your children are here!" 
     
     
  
 
 
	 01:39:08
     ◼ 
      
     ►  
     Like, "I don't understand, why do you have a problem? 
     
     
  
 
 
	 01:39:11
     ◼ 
      
     ►  
     Don't you understand that if you have children, that shows that you're great together?" 
     
     
  
 
 
	 01:39:15
     ◼ 
      
     ►  
     It's like, I don't know, man. Even from your telling of this story, 
     
     
  
 
 
	 01:39:17
     ◼ 
      
     ►  
     it sounds like maybe they should get divorced, like, for the benefit of the children? 
     
     
  
 
 
 
	 01:39:21
     ◼ 
      
     ►  
     - Oh, it's so bad. - But I don't know 
     
     
  
 
 
	 01:39:24
     ◼ 
      
     ►  
     if he can do minuses, like can he do one minus one 
     
     
  
 
 
	 01:39:27
     ◼ 
      
     ►  
     equals negative four? 
     
     
  
 
 
	 01:39:28
     ◼ 
      
     ►  
     Like is that what would happen to the family? 
     
     
  
 
 
	 01:39:30
     ◼ 
      
     ►  
     - It would still be a plus, like somehow in his mind, 
     
     
  
 
 
	 01:39:33
     ◼ 
      
     ►  
     one minus one would be two million or something. 
     
     
  
 
 
	 01:39:36
     ◼ 
      
     ►  
     - Yeah, it's-- - Covey hates math, 
     
     
  
 
 
	 01:39:38
     ◼ 
      
     ►  
     like he hates TV. 
     
     
  
 
 
	 01:39:39
     ◼ 
      
     ►  
     At some point goes into this rant, 
     
     
  
 
 
	 01:39:42
     ◼ 
      
     ►  
     and I don't know where exactly it is. 
     
     
  
 
 
	 01:39:45
     ◼ 
      
     ►  
     He is talking about how TV is mostly bad for us 
     
     
  
 
 
	 01:39:49
     ◼ 
      
     ►  
     and there are some educational shows that are good 
     
     
  
 
 
	 01:39:51
     ◼ 
      
     ►  
     and we watch 40 hours a week of TV somehow, 
     
     
  
 
 
	 01:39:56
     ◼ 
      
     ►  
     and that in his household, they watch seven hours a week, 
     
     
  
 
 
	 01:40:00
     ◼ 
      
     ►  
     and everybody is happy with that. 
     
     
  
 
 
	 01:40:02
     ◼ 
      
     ►  
     Like, I'm not really sure why he gets into this, 
     
     
  
 
 
	 01:40:06
     ◼ 
      
     ►  
     but like, he seems to feel that like, 
     
     
  
 
 
	 01:40:08
     ◼ 
      
     ►  
     TV is a plague on society. 
     
     
  
 
 
	 01:40:10
     ◼ 
      
     ►  
     It's very strange. 
     
     
  
 
 
	 01:40:12
     ◼ 
      
     ►  
     - Yeah, yeah, there are a bunch of just 
     
     
  
 
 
	 01:40:15
     ◼ 
      
     ►  
     digs out of nowhere at TV. 
     
     
  
 
 
	 01:40:17
     ◼ 
      
     ►  
     - Oh, I actually think it is in Habit 7, 
     
     
  
 
 
	 01:40:19
     ◼ 
      
     ►  
     which is called Sharpen the Source. 
     
     
  
 
 
	 01:40:21
     ◼ 
      
     ►  
     So habit seven is about the continued improvement 
     
     
  
 
 
	 01:40:25
     ◼ 
      
     ►  
     of the other habits. 
     
     
  
 
 
	 01:40:26
     ◼ 
      
     ►  
     So it is taking everything that you have, 
     
     
  
 
 
	 01:40:28
     ◼ 
      
     ►  
     making and continuing over your life 
     
     
  
 
 
	 01:40:31
     ◼ 
      
     ►  
     to build and renew resources, energy, 
     
     
  
 
 
	 01:40:33
     ◼ 
      
     ►  
     and improve your health to create a sustainable, 
     
     
  
 
 
	 01:40:35
     ◼ 
      
     ►  
     long-term, effective lifestyle. 
     
     
  
 
 
	 01:40:37
     ◼ 
      
     ►  
     And you have to be able to sharpen the saw 
     
     
  
 
 
	 01:40:39
     ◼ 
      
     ►  
     and make your life good so you can live 
     
     
  
 
 
	 01:40:42
     ◼ 
      
     ►  
     the rest of the habits and it brings it all together. 
     
     
  
 
 
	 01:40:44
     ◼ 
      
     ►  
     And this is broken down into three major parts, 
     
     
  
 
 
	 01:40:46
     ◼ 
      
     ►  
     which is physical renewal, which is exercise. 
     
     
  
 
 
	 01:40:49
     ◼ 
      
     ►  
     something kind of referred to as good service, 
     
     
  
 
 
	 01:40:51
     ◼ 
      
     ►  
     which can be considered as prayer or meditation 
     
     
  
 
 
	 01:40:54
     ◼ 
      
     ►  
     or helping in your community, 
     
     
  
 
 
	 01:40:56
     ◼ 
      
     ►  
     and mental renewal, which is reading. 
     
     
  
 
 
	 01:40:58
     ◼ 
      
     ►  
     This is where he talks about the problem of TV 
     
     
  
 
 
	 01:41:00
     ◼ 
      
     ►  
     because he believes that people 
     
     
  
 
 
	 01:41:02
     ◼ 
      
     ►  
     should be reading all the time. 
     
     
  
 
 
	 01:41:03
     ◼ 
      
     ►  
     - Right, yeah, yeah. 
     
     
  
 
 
	 01:41:04
     ◼ 
      
     ►  
     It's a big push for reading on there. 
     
     
  
 
 
	 01:41:06
     ◼ 
      
     ►  
     Yeah. (laughs) 
     
     
  
 
 
	 01:41:08
     ◼ 
      
     ►  
     - I had nothing about this one. 
     
     
  
 
 
	 01:41:09
     ◼ 
      
     ►  
     This one, it was just, 
     
     
  
 
 
	 01:41:10
     ◼ 
      
     ►  
     'cause by this point, the technical debt that he has created 
     
     
  
 
 
	 01:41:14
     ◼ 
      
     ►  
     with the phrases and the buzzwords is almost monumental. 
     
     
  
 
 
	 01:41:19
     ◼ 
      
     ►  
     Like, there was a point in this book where it's like, 
     
     
  
 
 
	 01:41:21
     ◼ 
      
     ►  
     you just said 50 words and I think you created 15 of them. 
     
     
  
 
 
	 01:41:25
     ◼ 
      
     ►  
     Like, I don't understand what you're talking about anymore 
     
     
  
 
 
	 01:41:29
     ◼ 
      
     ►  
     because interdependence and interdependence, 
     
     
  
 
 
	 01:41:33
     ◼ 
      
     ►  
     you use both of them and I sometimes don't know 
     
     
  
 
 
	 01:41:36
     ◼ 
      
     ►  
     which one you're talking about. 
     
     
  
 
 
	 01:41:37
     ◼ 
      
     ►  
     It's too bogged down at this point 
     
     
  
 
 
	 01:41:41
     ◼ 
      
     ►  
     and he's trying to sum up too many things 
     
     
  
 
 
	 01:41:44
     ◼ 
      
     ►  
     that he's created. 
     
     
  
 
 
	 01:41:45
     ◼ 
      
     ►  
     - Yeah, it doesn't work anymore. 
     
     
  
 
 
	 01:41:48
     ◼ 
      
     ►  
     It's like TLDR, go to the gym and take care of your mind. 
     
     
  
 
 
	 01:41:53
     ◼ 
      
     ►  
     Yeah, yeah, that's the end of it 
     
     
  
 
 
	 01:41:56
     ◼ 
      
     ►  
     with no real practical advice on anything. 
     
     
  
 
 
	 01:42:00
     ◼ 
      
     ►  
     And I think there's actually a very interesting question 
     
     
  
 
 
	 01:42:03
     ◼ 
      
     ►  
     around this idea, which it doesn't touch at all, 
     
     
  
 
 
	 01:42:06
     ◼ 
      
     ►  
     but it's like you could have a much more 
     
     
  
 
 
	 01:42:08
     ◼ 
      
     ►  
     interesting conversation around this 
     
     
  
 
 
	 01:42:09
     ◼ 
      
     ►  
     because I feel like this is a thing in the modern world, 
     
     
  
 
 
	 01:42:12
     ◼ 
      
     ►  
     which is the concept of burnout, 
     
     
  
 
 
	 01:42:14
     ◼ 
      
     ►  
     Like people never taking time to have breaks or to regenerate intellectual capital or build 
     
     
  
 
 
	 01:42:22
     ◼ 
      
     ►  
     themselves back up. 
     
     
  
 
 
	 01:42:26
     ◼ 
      
     ►  
     There could be something interesting here about constantly working is depleting a resource 
     
     
  
 
 
	 01:42:31
     ◼ 
      
     ►  
     and you have to be aware of rebuilding that resource in time's off. 
     
     
  
 
 
	 01:42:35
     ◼ 
      
     ►  
     But it's like there's no discussion of that. 
     
     
  
 
 
	 01:42:38
     ◼ 
      
     ►  
     It's just continually additive. 
     
     
  
 
 
	 01:42:41
     ◼ 
      
     ►  
     you're adding all of these habits and all of these activities into your life and then 
     
     
  
 
 
	 01:42:45
     ◼ 
      
     ►  
     like, and now on top of it, like we're going to add all of this community service, like, 
     
     
  
 
 
	 01:42:49
     ◼ 
      
     ►  
     and you're also going to be reading and you're going to be going to the gym. And it just, 
     
     
  
 
 
	 01:42:52
     ◼ 
      
     ►  
     at this point, it almost feels like overwhelming the sheer number of things that a person would 
     
     
  
 
 
	 01:42:57
     ◼ 
      
     ►  
     have to do to maintain all of this. So yeah, it's, there could be a good idea here, but 
     
     
  
 
 
	 01:43:03
     ◼ 
      
     ►  
     this, this chapter is like, it is at the end and you just, you feel like, I can't, I can't 
     
     
  
 
 
	 01:43:08
     ◼ 
      
     ►  
     go on. Please, please just please make it end. Please make it end. 
     
     
  
 
 
	 01:43:12
     ◼ 
      
     ►  
     And that is it. That's the seven habits. I maintain, I want to maintain that I did find 
     
     
  
 
 
	 01:43:18
     ◼ 
      
     ►  
     use in this book and I get excited to talk about the bad things because it's funny, right, 
     
     
  
 
 
	 01:43:22
     ◼ 
      
     ►  
     to talk about the terrible things with you. But I do think there are some interesting 
     
     
  
 
 
	 01:43:26
     ◼ 
      
     ►  
     things in this book that I am going to take with me. You know, the idea of thinking about 
     
     
  
 
 
	 01:43:31
     ◼ 
      
     ►  
     being proactive and understanding the language that I use and how it affects things. Thinking 
     
     
  
 
 
	 01:43:36
     ◼ 
      
     ►  
     about how I want to be remembered, thinking about trying to maybe create a personal mission 
     
     
  
 
 
	 01:43:41
     ◼ 
      
     ►  
     statement and what that might look like as a way to sum up how I want my life to go before 
     
     
  
 
 
	 01:43:45
     ◼ 
      
     ►  
     me, thinking about things that are important and urgent and how I delegate and the emotional 
     
     
  
 
 
	 01:43:50
     ◼ 
      
     ►  
     bank account. 
     
     
  
 
 
	 01:43:51
     ◼ 
      
     ►  
     Like these are things that I find genuinely thought-provoking in a way that a lot of these 
     
     
  
 
 
	 01:43:56
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     business books don't have the ability to make me think about so many things that this one 
     
     
  
 
 
 
	 01:44:02
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     So having read this book, I can see why it had been so popular because there are things 
     
     
  
 
 
	 01:44:11
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     in here that are interesting 30 years later to me. 
     
     
  
 
 
	 01:44:16
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     This book is nearly 30 years old and I think that there is some genuinely interesting stuff 
     
     
  
 
 
	 01:44:22
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     in this book. 
     
     
  
 
 
	 01:44:24
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     But there is also, as with all of these books, a lot of nonsense. 
     
     
  
 
 
	 01:44:29
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     Just real nonsense. 
     
     
  
 
 
	 01:44:32
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     And unfortunately these two ideas are not really, these two things are not really mixed 
     
     
  
 
 
 
	 01:44:38
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     It's like the first half is good and the second half is crazy. 
     
     
  
 
 
	 01:44:42
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     Which is a shame. 
     
     
  
 
 
	 01:44:43
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     They didn't mix it up. 
     
     
  
 
 
	 01:44:44
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     So it kind of lost me. 
     
     
  
 
 
 
	 01:44:46
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     I have to hard not recommend this book to anybody. 
     
     
  
 
 
	 01:44:51
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     I just think for anybody who is trying to improve their life, it's just, it's too much 
     
     
  
 
 
	 01:44:57
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     ►  
     to slog through. 
     
     
  
 
 
	 01:44:59
     ◼ 
      
     ►  
     It's too incoherent and while this is the foundation of very many books in this genre, 
     
     
  
 
 
	 01:45:08
     ◼ 
      
     ►  
     I think you're probably better off picking up something that is written that is more 
     
     
  
 
 
	 01:45:12
     ◼ 
      
     ►  
     modern which may be ripping off the ideas of this book but doing it in a more coherent 
     
     
  
 
 
	 01:45:18
     ◼ 
      
     ►  
     and constructive manner. 
     
     
  
 
 
	 01:45:21
     ◼ 
      
     ►  
     I cannot recommend this one because the crazy is just too much and the book is so long. 
     
     
  
 
 
	 01:45:27
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     ►  
     such a big ask to have somebody go through with it. 
     
     
  
 
 
	 01:45:31
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     ►  
     I just, I can never imagine a situation in which I would recommend to anybody to read this book. 
     
     
  
 
 
	 01:45:35
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     ►  
     Like, again, I haven't read anything further. 
     
     
  
 
 
	 01:45:38
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     ►  
     There are more books in this idea, like created by the Covey company, that could be better, right? 
     
     
  
 
 
	 01:45:45
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     Like they could be more updated. 
     
     
  
 
 
	 01:45:46
     ◼ 
      
     ►  
     They could be more abbreviated, which might be better. 
     
     
  
 
 
	 01:45:49
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     ►  
     But yeah, I agree that like, I say there are interesting things here. 
     
     
  
 
 
	 01:45:54
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     I recommend trying to find something that builds upon some of the habits, you know, 
     
     
  
 
 
	 01:45:58
     ◼ 
      
     ►  
     maybe finding out a bit about them. 
     
     
  
 
 
	 01:46:00
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     ►  
     Honestly, you've probably got a lot of what you need from us talking about it for you 
     
     
  
 
 
	 01:46:05
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     ►  
     to decide if you think any of these things are interesting to you and then maybe try 
     
     
  
 
 
	 01:46:08
     ◼ 
      
     ►  
     and find things that are offshoots of it, maybe just focusing on some of the specific 
     
     
  
 
 
	 01:46:12
     ◼ 
      
     ►  
     habits because it is really, really long and there is a lot of it that really doesn't 
     
     
  
 
 
	 01:46:18
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     ►  
     to be there and that with all of these books, it is what makes it hard that. 
     
     
  
 
 
	 01:46:23
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     ►  
     They are filling pages, 
     
     
  
 
 
	 01:46:26
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     ►  
     a lot of it is just genuinely pages need to be filled and they're filling them. 
     
     
  
 
 
	 01:46:30
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     ►  
     And you can feel that there are times when you can just really feel like 
     
     
  
 
 
	 01:46:34
     ◼ 
      
     ►  
     he's hitting a word count for this chapter, because there's just stuff 
     
     
  
 
 
	 01:46:38
     ◼ 
      
     ►  
     like, I don't know why you're talking about this anymore. 
     
     
  
 
 
	 01:46:40
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     ►  
     So there is a lot of that. 
     
     
  
 
 
	 01:46:42
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     ►  
     I don't think he's hitting a word count. 
     
     
  
 
 
	 01:46:43
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     ►  
     This to me, again, it just it just reads as like a Markov chain 
     
     
  
 
 
	 01:46:47
     ◼ 
      
     ►  
     generated that people just didn't didn't shut off soon enough right and it's like 
     
     
  
 
 
	 01:46:50
     ◼ 
      
     ►  
     oh we got a thousand pages right of this thing and ship it right like whatever 
     
     
  
 
 
	 01:46:56
     ◼ 
      
     ►  
     it because it doesn't matter because it's like it's it's fractally self 
     
     
  
 
 
	 01:46:59
     ◼ 
      
     ►  
     similar at a large scale and a small scale like it's it's all the same 
     
     
  
 
 
	 01:47:02
     ◼ 
      
     ►  
     throughout the whole thing it doesn't matter just ship a thousand pages of it 
     
     
  
 
 
	 01:47:05
     ◼ 
      
     ►  
     so yeah there are books where I definitely feel like oh I can see how 
     
     
  
 
 
	 01:47:09
     ◼ 
      
     ►  
     you turned your interesting article into a paperback book that you're now going 
     
     
  
 
 
	 01:47:12
     ◼ 
      
     ►  
     to sell and there's like then you can feel like okay you're obviously just 
     
     
  
 
 
	 01:47:15
     ◼ 
      
     ►  
     padding here. But this I think we're getting pure Covey here. I think there was no point 
     
     
  
 
 
	 01:47:22
     ◼ 
      
     ►  
     where he was like, "Mmm, I need to hit that word count." I feel like he had this book 
     
     
  
 
 
	 01:47:25
     ◼ 
      
     ►  
     flow through him and it came out into the world. Myke, do you want to close out our 
     
     
  
 
 
	 01:47:31
     ◼ 
      
     ►  
     discussion on the Seven Habits of Highly Effective People with the music that was played in the 
     
     
  
 
 
	 01:47:38
     ◼ 
      
     ►  
     Seven Habits of Highly Effective People? 
     
     
  
 
 
	 01:47:40
     ◼ 
      
     ►  
     I think so because we had to listen to it a lot, so I think our listeners should have 
     
     
  
 
 
	 01:47:46
     ◼ 
      
     ►  
     to get it just at least once just so they can understand the sacrifice that we made 
     
     
  
 
 
 
	 01:47:52
     ◼ 
      
     ►  
     So yes, here is the music which punctuated almost every 10 minutes it felt like of the 
     
     
  
 
 
	 01:47:58
     ◼ 
      
     ►  
     The 7 Habits of Highly Effective People. 
     
     
  
 
 
	 01:48:05
     ◼ 
      
     ►  
     So where are you? 
     
     
  
 
 
	 01:48:09
     ◼ 
      
     ►  
     Where are you? 
     
     
  
 
 
	 01:48:13
     ◼ 
      
     ►  
     Where are you? 
     
     
  
 
 
	 01:48:15
     ◼ 
      
     ►  
     Where are you? 
     
     
  
 
 
 
	 01:48:21
     ◼ 
      
     ►  
     [BLANK_AUDIO]