58: The Opportunity of a Chair 
   
 
 
	 00:00:00
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     Did you ever get that Apple watch mic? 
     
     
  
 
 
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     I did. I got it the next day actually. 
     
     
  
 
 
 
	 00:00:03
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     Because after we finished recording, I called DPD, the delivery company, 
     
     
  
 
 
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     and I told them that the delivery driver's a liar. 
     
     
  
 
 
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     And I think the lady believed me. 
     
     
  
 
 
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     Like she actually, I could tell she believed me. 
     
     
  
 
 
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     Cause it was like, here's the thing. 
     
     
  
 
 
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     I already had a different delivery driver deliver me a different 
     
     
  
 
 
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     DPD package that morning. 
     
     
  
 
 
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     I was like, so you know, I was in, right? 
     
     
  
 
 
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     Like we can't get around this. 
     
     
  
 
 
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     You know, I was in. 
     
     
  
 
 
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     And then, you know, they sent me one of the tracking information had like a photo right which is a photo of nothing. Yeah 
     
     
  
 
 
	 00:00:35
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     Yeah, I've gotten those which the photo eventually ended up disappearing from the site 
     
     
  
 
 
	 00:00:40
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     And I was like Santa last like come on. We all know what happened here 
     
     
  
 
 
	 00:00:43
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     And she was like, yeah, okay, and then she ended up putting through some expedited delivery and it came to me the next day 
     
     
  
 
 
	 00:00:49
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     I'm glad you got your Apple watch in the end. Mm-hmm. Yeah, me too. I actually really like it 
     
     
  
 
 
	 00:00:53
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     I'm really happy with it. Like the LTE thing is good 
     
     
  
 
 
	 00:00:58
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     I've been going swimming again and I found the pool which is relatively like in a health club relatively close to me and 
     
     
  
 
 
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     I really like that like during my breaks like when I start taking a swim for like 15 minutes or whatever 
     
     
  
 
 
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     Take a take a break for a few minutes 
     
     
  
 
 
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     I can like check my text messages at the poolside like it's it's like this cool little thing 
     
     
  
 
 
	 00:01:18
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     Like I'm I'm really excited about the LTE watch honestly like it's uh, it's becoming a more and more interesting product 
     
     
  
 
 
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     Like I was thinking to myself the other day, like, what is the future of this? 
     
     
  
 
 
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     And I was imagining like this watch that you could just take off the band and like 
     
     
  
 
 
 
	 00:01:33
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     So it becomes a bigger device and then you like fold it and put it back on again. 
     
     
  
 
 
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     Like this is like a 20 years in the future. What does these products look like? 
     
     
  
 
 
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     And this was this thing that I imagined of like, well, 
     
     
  
 
 
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     we just have everything strapped to our wrists and then you just take it off the 
     
     
  
 
 
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     band and then it's, that's your little pocket computer. 
     
     
  
 
 
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     And then you put it back again. Like it was just making me think about, 
     
     
  
 
 
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     It has been making me think about where this stuff is going. 
     
     
  
 
 
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     I think at that point it's easier to just install the display in your eyes than to 
     
     
  
 
 
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     make a thing that unfolds into something bigger and folds back up. 
     
     
  
 
 
	 00:02:02
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     So I will say that like Samsung already they're like saying that there is a 
     
     
  
 
 
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     potential they may have may have a folding phone next year. 
     
     
  
 
 
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     Like they are already saying this which I think is very bold from them to say 
     
     
  
 
 
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     something like that. But like one of their executives is like oh yeah the note will 
     
     
  
 
 
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     fold in half next year." It's like, "Whoa, Samsung, don't say stuff like that." But 
     
     
  
 
 
	 00:02:25
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     the folding screen technology, I think, is closer than we think it is, honestly. 
     
     
  
 
 
 
	 00:02:30
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     BRIAN: I can just see the executive being pulled off stage as he's saying this thing 
     
     
  
 
 
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     by the underlings who have to actually make it happen. 
     
     
  
 
 
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     MATT: What did I say? He's called like a "crick," like a shepherd's crook. Is 
     
     
  
 
 
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     that what they're called? 
     
     
  
 
 
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     BRIAN and MATT [in unison]: I don't know. 
     
     
  
 
 
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     MATT [in unison]: Like, one of the, like, the shepherd's crook just comes and just 
     
     
  
 
 
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     pulls him off, like, just grabs him by the neck and just, like, slides him off the stage. 
     
     
  
 
 
	 00:02:46
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     He's on a little wheelie chair and then he was never heard from again. 
     
     
  
 
 
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     There's a whole bunch of engineers who are pulling on that thing. 
     
     
  
 
 
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     We have to actually make that. 
     
     
  
 
 
	 00:02:53
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     You can't just – that's not how technology works. 
     
     
  
 
 
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     You can't just promise it. 
     
     
  
 
 
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     Like there's that story of when FaceTime was announced and Steve Jobs said on stage 
     
     
  
 
 
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     that they were going to be submitting it all to the standards bodies. 
     
     
  
 
 
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     Like it was just never true. 
     
     
  
 
 
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     It was just something he said. 
     
     
  
 
 
	 00:03:07
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     There are stories of engineers being like, "What? 
     
     
  
 
 
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     No we're not. 
     
     
  
 
 
	 00:03:12
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     This isn't a thing we can do." 
     
     
  
 
 
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     So did you get yours? 
     
     
  
 
 
	 00:03:15
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     Did you get one? 
     
     
  
 
 
	 00:03:16
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     I know you were like 10 million in the queue or something. 
     
     
  
 
 
	 00:03:20
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     My Apple Watch has not yet arrived, but the dot sticker that is going to cover up the 
     
     
  
 
 
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     red dot on my Apple Watch has arrived. 
     
     
  
 
 
	 00:03:29
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     Oh that's good news. 
     
     
  
 
 
	 00:03:30
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     Stick it to something. 
     
     
  
 
 
	 00:03:31
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     I'm 50% of the way there, I guess, is where I currently am. 
     
     
  
 
 
	 00:03:39
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     I don't ever see the red dot. 
     
     
  
 
 
	 00:03:41
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     This is my thing. 
     
     
  
 
 
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     I don't see it. 
     
     
  
 
 
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     I don't care about it. 
     
     
  
 
 
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     if I look at my hand in an odd position, right? 
     
     
  
 
 
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     Like, I'm looking at my watch right now 
     
     
  
 
 
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     and I would never know. 
     
     
  
 
 
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     - The Dot's not about you, Myke. 
     
     
  
 
 
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     The Dot is about flashiness, 
     
     
  
 
 
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     a certain kind of flashiness that I have zero interest in. 
     
     
  
 
 
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     - You don't wanna show everybody the products that you own? 
     
     
  
 
 
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     You don't wanna like walk down the street, 
     
     
  
 
 
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     big man on campus? 
     
     
  
 
 
 
	 00:04:07
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     I find I would literally have paid extra money 
     
     
  
 
 
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     for a more innocuous version of the watch. 
     
     
  
 
 
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     I'm trying to think what the upper limit is, 
     
     
  
 
 
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     and it is reasonably high that I would pay 
     
     
  
 
 
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     to have a watch that is the incognito version. 
     
     
  
 
 
	 00:04:27
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     I don't want the red dot on my watch. 
     
     
  
 
 
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     I personally think it is obnoxious, 
     
     
  
 
 
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     and I really think that the whole reason 
     
     
  
 
 
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     that red dot was chosen, everyone's saying like, 
     
     
  
 
 
	 00:04:39
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     "Oh, it clashes with the colors of everything. 
     
     
  
 
 
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     "It's a terrible choice." 
     
     
  
 
 
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     And I was like, "Yes." But that's why it was chosen. It's a monkey signaling option. 
     
     
  
 
 
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     That's what it is. It is chosen to clash so that it is visually obvious to people that you have the new thing. 
     
     
  
 
 
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     And I have zero interest in that. So that is why Dot Stickers have been ordered to my house. 
     
     
  
 
 
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     And I will try a bunch and see which one sticks the best and works. 
     
     
  
 
 
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     it is really irritating to me that this is even a thing that I have to consider 
     
     
  
 
 
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     and I just don't like it. I feel like just some enamel paint and a steady hand 
     
     
  
 
 
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     would probably be the better option than those little stickers like I can't 
     
     
  
 
 
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     imagine any sticker lasting more than a couple of days. So it's just rubbing against 
     
     
  
 
 
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     your hand all the time like that is gonna come off immediately. That's why I'm 
     
     
  
 
 
	 00:05:28
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     that's why I'm really frustrated about it it's it's just annoying I don't like 
     
     
  
 
 
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     it and it's like oh thanks Apple. You're forcing me to show off to the world that 
     
     
  
 
 
	 00:05:37
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     I have the new thing in a way that I really don't want to, that makes me feel like I'm 
     
     
  
 
 
	 00:05:41
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     a marketing shill for you. I just don't like it, I really don't like it. It's the same 
     
     
  
 
 
	 00:05:48
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     way, I've never liked the white earbuds and the white pencil, is there something that 
     
     
  
 
 
	 00:05:52
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     feels like they're designed to be eye-catching to help Apple, not because they're the colors 
     
     
  
 
 
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     or the options that I would actually want. Anyway, long story short, no new Apple Watch 
     
     
  
 
 
	 00:06:02
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     in my house yet. 
     
     
  
 
 
	 00:06:04
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     Yeah, well, I've had it for like a couple of weeks or whatever. I am a big fan of it. 
     
     
  
 
 
	 00:06:10
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     Like it's really, really great. I like it a lot. I think it's opening up a new world for the device. 
     
     
  
 
 
	 00:06:16
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     I'm really excited for you to get yours actually because I'm very keen to see what you think of it. 
     
     
  
 
 
	 00:06:21
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     Because I think like me, you will see from this device like, "Oh, this is what the Apple Watch 
     
     
  
 
 
	 00:06:28
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     was supposed to be." It really does have more of that feel to it. 
     
     
  
 
 
	 00:06:31
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     Yeah, this is the obvious direction that it's supposed to go in. 
     
     
  
 
 
	 00:06:34
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     I think the curious thing that I will just see is, like with all of these things, 
     
     
  
 
 
	 00:06:38
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     figuring out how does it best fit into your life. 
     
     
  
 
 
	 00:06:40
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     Because your use case of checking text messages at the gym is like my nightmare use case. 
     
     
  
 
 
	 00:06:46
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     I don't actually want it for that. 
     
     
  
 
 
	 00:06:48
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     So it'll just be interesting to see how does this fit into my life 
     
     
  
 
 
	 00:06:51
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     and how many developers decide to take advantage of the fact that the device is now a cellular device. 
     
     
  
 
 
	 00:06:57
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     because I think most of the things that I would probably find the most useful to have a cellular connection on the watch, 
     
     
  
 
 
	 00:07:03
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     like the various apps that I use, might not be updated for cellular connection for a long time, if ever. 
     
     
  
 
 
	 00:07:09
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     Yeah, spoiler alert, not many right now. 
     
     
  
 
 
 
	 00:07:13
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     There is a word that I struggle with being an English person talking to Americans, 
     
     
  
 
 
	 00:07:18
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     and that word is the Tex-Mex-style food with the shells that you fill up. 
     
     
  
 
 
	 00:07:25
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     Do you know what that-- can you tell me what they're called? 
     
     
  
 
 
	 00:07:27
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     Do you mean tacos? 
     
     
  
 
 
	 00:07:28
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     Mm-hmm. I can't... there is not a way that I can say that word and it sound accurate or legitimate in any way. 
     
     
  
 
 
	 00:07:36
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     What do you mean? Do you say it like a fraud? 
     
     
  
 
 
	 00:07:39
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     Okay, so there are two different ways to say it, right? 
     
     
  
 
 
	 00:07:41
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     Like there's the way that would make me sound like an American 
     
     
  
 
 
	 00:07:44
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     and there's the way that makes me sound like a British person and neither of them work. 
     
     
  
 
 
	 00:07:47
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     Just say it the way you would normally say it. 
     
     
  
 
 
 
	 00:07:50
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     No, that's all wrong. 
     
     
  
 
 
	 00:07:51
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     Exactly, right? And then what's so we're gonna say like an American like tacos? 
     
     
  
 
 
	 00:07:54
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     Like it doesn't... see it doesn't work, right? 
     
     
  
 
 
	 00:07:56
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     Right? Like there is no way for me to say that word and it sounds legitimate. 
     
     
  
 
 
	 00:08:00
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     The second one is much better. We're going to tell you right now. 
     
     
  
 
 
	 00:08:03
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     The second one is better. 
     
     
  
 
 
	 00:08:04
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     But it's still like I'm putting on this weird fake American accent for one 
     
     
  
 
 
	 00:08:07
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     word. Like it doesn't work. And then I can't, 
     
     
  
 
 
	 00:08:10
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     I can't straighten it out in my brain when I'm saying it in a sentence. 
     
     
  
 
 
	 00:08:13
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     It's like a nightmare. 
     
     
  
 
 
	 00:08:14
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     Another one of these words is the surname of somebody who we have been seeing a 
     
     
  
 
 
	 00:08:19
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     lot of pictures of recently. Derek Jeter. Jeter? 
     
     
  
 
 
	 00:08:22
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     How do you say that name? Is that right? 
     
     
  
 
 
	 00:08:26
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     I can't help you because I don't know who that person is. 
     
     
  
 
 
	 00:08:29
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     See, I think the way you're supposed to say it is it's got more of like a D sound in it, which is like 
     
     
  
 
 
	 00:08:34
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     like Jeter or something like that. 
     
     
  
 
 
 
	 00:08:38
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     Yeah, you see, you could say it right, but I can't say it right. 
     
     
  
 
 
	 00:08:40
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     Yeah, the same way I say like water. There's a D in water. 
     
     
  
 
 
	 00:08:42
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     Exactly, right? So, there is this person, his name is Derek Jeter, and all I know is he's something to do with baseball. 
     
     
  
 
 
	 00:08:52
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     I don't really know much more about him. Is it baseball? I don't even know if it's baseball. 
     
     
  
 
 
	 00:08:56
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     I'm assuming it's baseball. But I don't know. Do you know anything about this person? 
     
     
  
 
 
	 00:09:01
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     Okay, background for the confused listener at this point is on Twitter, I don't know, 
     
     
  
 
 
	 00:09:07
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     couple days ago, suddenly it felt like hundreds of people were sending you and me photos of 
     
     
  
 
 
	 00:09:13
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     this man at a desk with two iPads on his desk. And I retweeted one of these because I was 
     
     
  
 
 
	 00:09:20
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     Yeah, #MultipadLifestyle. Great. This is on brand. 
     
     
  
 
 
	 00:09:24
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     Like, retweet this. It's a nice photo of a man at a desk. 
     
     
  
 
 
	 00:09:28
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     But these tweets just kept rolling in all the-- 
     
     
  
 
 
	 00:09:32
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     And eventually I finally figured out, "Wait a minute, this is like a real person." 
     
     
  
 
 
	 00:09:36
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     This is someone in-- I just thought it was-- 
     
     
  
 
 
	 00:09:38
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     I don't know, I just thought it was just some random photo of some guy at a desk. 
     
     
  
 
 
	 00:09:41
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     But the sheer volume of these things made me eventually realize that this guy is some... 
     
     
  
 
 
	 00:09:49
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     sports guy but I I'm afraid Myke I cannot tell you anything about this 
     
     
  
 
 
	 00:09:56
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     person because I know literally nothing about this person I would have just 
     
     
  
 
 
	 00:10:01
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     thought this was a photo spread of people working at offices in some 
     
     
  
 
 
	 00:10:06
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     magazine that everybody was sending us I didn't realize it was it was like a real 
     
     
  
 
 
	 00:10:09
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     guy Wikipedia tells me that Derek Sanderson Jeter is an American 
     
     
  
 
 
	 00:10:15
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     businessman, a professional baseball executive who is the CEO and part owner of the Miami 
     
     
  
 
 
	 00:10:20
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     Marlins, which is an MLB team, and he used to be a baseballer himself at one point in 
     
     
  
 
 
	 00:10:27
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     his life and apparently was very successful at that, which is why he's so known and I 
     
     
  
 
 
	 00:10:32
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     think he played for the New York Yankees for a long period of time because there are lots 
     
     
  
 
 
	 00:10:36
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     of pictures of him on his Wikipedia page wearing the New York Yankees jerseys. 
     
     
  
 
 
	 00:10:41
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     Yeah, unless he played for the New York Yankees while Larry David owned them. I like I can make no connection to this person 
     
     
  
 
 
	 00:10:47
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     so that's who he is and 
     
     
  
 
 
	 00:10:49
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     He is using he's jewel wielding iPad pros on this desk 
     
     
  
 
 
 
	 00:10:55
     ◼ 
      
     ►  
     Which is like twelve point nine inch serious iPad pros and that he is a real proponent of the multi-pad lifestyle to 
     
     
  
 
 
	 00:11:03
     ◼ 
      
     ►  
     12.9. That is that's really serious 
     
     
  
 
 
	 00:11:05
     ◼ 
      
     ►  
     the thing that's funny to me about this is a while ago I 
     
     
  
 
 
	 00:11:11
     ◼ 
      
     ►  
     I was working in the public lobby of my office building and I had brought down into this sort of public workspace 
     
     
  
 
 
 
	 00:11:22
     ◼ 
      
     ►  
     12.9 inch iPad Pros and 
     
     
  
 
 
	 00:11:24
     ◼ 
      
     ►  
     I had them just in front of me working working side by side on on a thing 
     
     
  
 
 
	 00:11:30
     ◼ 
      
     ►  
     So I was like writing a script on one of them and I had some 
     
     
  
 
 
	 00:11:32
     ◼ 
      
     ►  
     Research notes probably Evernote open up on the other screen with a little thing to type on 
     
     
  
 
 
	 00:11:37
     ◼ 
      
     ►  
     I was kind of going back and forth between the two of them and 
     
     
  
 
 
	 00:11:39
     ◼ 
      
     ►  
     I had headphones on but I just happened not to have any music on them and I 
     
     
  
 
 
	 00:11:45
     ◼ 
      
     ►  
     Saw the people next to me start pointing and I overheard that they started talking about this real weirdo who's over there using two iPad 
     
     
  
 
 
 
	 00:11:54
     ◼ 
      
     ►  
     I'm pretending that I don't hear you. I'm just gonna keep working away at this thing 
     
     
  
 
 
	 00:11:59
     ◼ 
      
     ►  
     but yeah, I think if if 
     
     
  
 
 
	 00:12:02
     ◼ 
      
     ►  
     It's notable if somebody is using two really big iPad pros. It just looks it looks weird 
     
     
  
 
 
	 00:12:08
     ◼ 
      
     ►  
     I think that's also partly why it's so eye-catching in this photo that this guy has this this huge desk with two 
     
     
  
 
 
	 00:12:15
     ◼ 
      
     ►  
     Big iPads on them. I think it's still it still looks visually 
     
     
  
 
 
	 00:12:19
     ◼ 
      
     ►  
     Weird to people we haven't yet reached the Picard point where you can just have iPads spread all around you 
     
     
  
 
 
	 00:12:26
     ◼ 
      
     ►  
     And it's just a visual indicator of oh yes. This is a person who's very busy and working on a lot of things 
     
     
  
 
 
	 00:12:30
     ◼ 
      
     ►  
     But yeah, so we got sent this photo quite a lot, but I felt I felt a kinship with this photograph 
     
     
  
 
 
	 00:12:37
     ◼ 
      
     ►  
     Yep, and the and the anonymous man contained within it who he is and what he does we will never know 
     
     
  
 
 
	 00:12:41
     ◼ 
      
     ►  
     There are think every now and then something like this happens and it's so fun for me because there's a social media manager 
     
     
  
 
 
	 00:12:47
     ◼ 
      
     ►  
     They like can't understand what's going on 
     
     
  
 
 
	 00:12:49
     ◼ 
      
     ►  
     Yes, right because you get a bunch of people they're like including me and you in the tweet and like hashtag multi-pad lifestyle 
     
     
  
 
 
	 00:12:55
     ◼ 
      
     ►  
     And it's like you can only imagine that there is a person sitting in front of tweet deck and they have no idea what's happening 
     
     
  
 
 
	 00:13:01
     ◼ 
      
     ►  
     Yes, of course. Yep. Yeah, they're sitting in front of tweet deck 
     
     
  
 
 
	 00:13:04
     ◼ 
      
     ►  
     They have all the columns open and they're saving the multi-pad lifestyle column search 
     
     
  
 
 
	 00:13:09
     ◼ 
      
     ►  
     and thinking, "I don't understand what internet lever or button we have stumbled upon here, 
     
     
  
 
 
	 00:13:16
     ◼ 
      
     ►  
     but we've stepped on a thing with just this press photo of our CEO doing business at his 
     
     
  
 
 
 
	 00:13:23
     ◼ 
      
     ►  
     There are obviously a lot of people replying to that tweet and they're all saying whatever 
     
     
  
 
 
	 00:13:26
     ◼ 
      
     ►  
     they're saying, but you'll start to see this trend. 
     
     
  
 
 
	 00:13:29
     ◼ 
      
     ►  
     in every 10 is referencing these two people and/or this weird hashtag which when you read 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     it out doesn't make any sense because it's #MULTIPAD. What does this mean? What does 
     
     
  
 
 
	 00:13:39
     ◼ 
      
     ►  
     any of this mean? But it's just me and you living our lives. I have to say, multi-pad 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     lifestyle, the way that it's settled out for me, I'm still a big proponent, I tend not 
     
     
  
 
 
	 00:13:49
     ◼ 
      
     ►  
     to use them together very often, but I interchange between them all. That's kind of how the multi-pad 
     
     
  
 
 
	 00:13:57
     ◼ 
      
     ►  
     lifestyle has manifested for me. Because you know the multi-pad lifestyle is whatever you 
     
     
  
 
 
	 00:14:02
     ◼ 
      
     ►  
     make of it, there must just be more than one iPad. Like if you want to live the kitchen, 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     you know I have an iPad in the kitchen and an iPad that you use in the front room on 
     
     
  
 
 
	 00:14:12
     ◼ 
      
     ►  
     the sofa watching TV, you live the multi-pad lifestyle. We all can. 
     
     
  
 
 
	 00:14:17
     ◼ 
      
     ►  
     But I agree it's the same thing for me. That's why it's a rare situation where I'm using 
     
     
  
 
 
	 00:14:24
     ◼ 
      
     ►  
     two of them at the same time. It just, I can't even remember why on that particular day it just worked out that it was. 
     
     
  
 
 
	 00:14:29
     ◼ 
      
     ►  
     But I'm doing the same multi-pad lifestyle thing that you are in, as I've mentioned before, I really like separating out workspaces and different devices for different kinds of things. 
     
     
  
 
 
	 00:14:39
     ◼ 
      
     ►  
     And so that's the way that I still use it, is like, ah, okay, here is couch iPad, which is for goofing off and for nonsense, and here is work iPad. 
     
     
  
 
 
	 00:14:51
     ◼ 
      
     ►  
     iPad and these and these devices are different physical sizes they have 
     
     
  
 
 
	 00:14:55
     ◼ 
      
     ►  
     different looks and I find that really helpful to reinforce in your mind like 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     what is this for what are you supposed to be doing right now I have too many 
     
     
  
 
 
	 00:15:05
     ◼ 
      
     ►  
     iPads in my house right now though it's like I'm still dealing with like the 
     
     
  
 
 
	 00:15:11
     ◼ 
      
     ►  
     movement of the old ones like where did they go who like what family member will 
     
     
  
 
 
	 00:15:16
     ◼ 
      
     ►  
     take this one like what room in the house will this one be stationed in like 
     
     
  
 
 
	 00:15:20
     ◼ 
      
     ►  
     Like, the bringing in of two new iPads, like earlier this year, I haven't yet shook out 
     
     
  
 
 
	 00:15:26
     ◼ 
      
     ►  
     where everything's going yet. 
     
     
  
 
 
	 00:15:27
     ◼ 
      
     ►  
     So they were like, "I will just happen upon one," which in a place—it's like, "Oh, 
     
     
  
 
 
	 00:15:32
     ◼ 
      
     ►  
     underneath this notebook is my old 9.7-inch iPad Pro. 
     
     
  
 
 
	 00:15:35
     ◼ 
      
     ►  
     I didn't know you were under there." 
     
     
  
 
 
	 00:15:37
     ◼ 
      
     ►  
     Still trying to filter all that through. 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     Yeah, the grey household is definitely going through the same thing between myself and 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     my wife and our old iPads, because the introduction of the iPad Pros with pencils has now made 
     
     
  
 
 
	 00:15:49
     ◼ 
      
     ►  
     every non-pencil iPad just dead to us?" 
     
     
  
 
 
	 00:15:53
     ◼ 
      
     ►  
     And I was like, "Oh, okay. 
     
     
  
 
 
	 00:15:55
     ◼ 
      
     ►  
     There's no place to shift these, and yeah, there's a little sad pile of iPads that we 
     
     
  
 
 
	 00:16:01
     ◼ 
      
     ►  
     need to figure out something to do with at some point of, 'Oh, these are the pencil-less 
     
     
  
 
 
 
	 00:16:07
     ◼ 
      
     ►  
     They exist for us no more.'" 
     
     
  
 
 
	 00:16:08
     ◼ 
      
     ►  
     MATT: Did the Gray House hold Eradicate iPad Minis? 
     
     
  
 
 
	 00:16:13
     ◼ 
      
     ►  
     Is that something that ended up happening? 
     
     
  
 
 
	 00:16:15
     ◼ 
      
     ►  
     Yeah, that's a thing that has ended up happening. 
     
     
  
 
 
 
	 00:16:20
     ◼ 
      
     ►  
     Much to the sadness of an unspecified other member of the household. 
     
     
  
 
 
	 00:16:25
     ◼ 
      
     ►  
     The iPad Mini, because it lacks pencil support, which is still a thing I think that it should have, 
     
     
  
 
 
	 00:16:31
     ◼ 
      
     ►  
     it just became untenable because of RSI issues and the need to keep using a pencil as input 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     for someone who may or may not be my wife who uses the iPad on the couch quite a lot. 
     
     
  
 
 
	 00:16:44
     ◼ 
      
     ►  
     So yes, there's no more mini use in this household. 
     
     
  
 
 
	 00:16:48
     ◼ 
      
     ►  
     And it's funny, I was actually just talking to my parents 
     
     
  
 
 
	 00:16:52
     ◼ 
      
     ►  
     and my mom is a big fan of the iPad mini. She's like holding on 
     
     
  
 
 
	 00:16:56
     ◼ 
      
     ►  
     to this sad iPad mini that's really dying 
     
     
  
 
 
	 00:17:00
     ◼ 
      
     ►  
     and she's just still hoping for this. She's like "Oh sure, any day 
     
     
  
 
 
	 00:17:04
     ◼ 
      
     ►  
     they're going to come out with one with Pencil support." I'm like "I don't think so, Mom. 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     I think you gotta let it go." But that might be 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     the last iPad mini that exists in the greater extended gray family is that one. 
     
     
  
 
 
	 00:17:19
     ◼ 
      
     ►  
     So iPad minis, they're on the way out. 
     
     
  
 
 
	 00:17:21
     ◼ 
      
     ►  
     We never fully eradicated the iPad mini from this household. 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     It's still sitting like in the living room, right? Like it's still there. 
     
     
  
 
 
	 00:17:30
     ◼ 
      
     ►  
     And I don't know how much it's getting used, but like it's still there when we've had many 
     
     
  
 
 
	 00:17:36
     ◼ 
      
     ►  
     conversations about like why it shouldn't anymore. Because, you know, you've got to try and transition 
     
     
  
 
 
	 00:17:41
     ◼ 
      
     ►  
     like you don't want to get too used to it, but like it still exists. 
     
     
  
 
 
 
	 00:17:45
     ◼ 
      
     ►  
     Oh wait! I just realized, I realized there's one more. 
     
     
  
 
 
	 00:17:48
     ◼ 
      
     ►  
     There's one more iPad mini I forgot about. 
     
     
  
 
 
	 00:17:50
     ◼ 
      
     ►  
     And it is the iPad mini that I never see because it is a dedicated sound machine 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     for white noise in the bedroom. 
     
     
  
 
 
	 00:18:01
     ◼ 
      
     ►  
     So we have a speaker that has a button that you can turn on and off 
     
     
  
 
 
	 00:18:04
     ◼ 
      
     ►  
     and then it just it just plays white noise to help sleep. 
     
     
  
 
 
	 00:18:07
     ◼ 
      
     ►  
     And I forgot that the audio wire that is coming out of that speaker is plugged into an iPad Mini, 
     
     
  
 
 
	 00:18:13
     ◼ 
      
     ►  
     which has sat in a drawer untouched for years. 
     
     
  
 
 
	 00:18:16
     ◼ 
      
     ►  
     So this is an app that is running constantly, like 24/7? 
     
     
  
 
 
	 00:18:21
     ◼ 
      
     ►  
     It's just, yeah, it's just the music player. I have a file that's just a white noise file, 
     
     
  
 
 
	 00:18:26
     ◼ 
      
     ►  
     and it's just playing on Repeat 1 in the music app on that iPad. 
     
     
  
 
 
	 00:18:31
     ◼ 
      
     ►  
     Because it's easier just to press the physical button on the top of the speaker, 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     Because when you're waking up it's easier to like you turn off the white noise and again it's like 
     
     
  
 
 
	 00:18:39
     ◼ 
      
     ►  
     it's it makes it simple it makes it easier to wake up and then you turn it on when it's bedtime. 
     
     
  
 
 
	 00:18:43
     ◼ 
      
     ►  
     So you just press the button instead of fiddling around with the iPad but I totally forgot that 
     
     
  
 
 
	 00:18:48
     ◼ 
      
     ►  
     that iPad is even in the drawer somewhere just plugged into the wall doing repeat one forever. 
     
     
  
 
 
	 00:18:53
     ◼ 
      
     ►  
     That's iPad retirement. 
     
     
  
 
 
	 00:18:54
     ◼ 
      
     ►  
     This episode of Cortex is brought to you by Casper. 
     
     
  
 
 
	 00:18:59
     ◼ 
      
     ►  
     Most people don't spend any time thinking about the science behind a mattress. Why would you? 
     
     
  
 
 
	 00:19:04
     ◼ 
      
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	 00:19:09
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	 00:19:19
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	 00:19:46
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	 00:19:49
     ◼ 
      
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	 00:20:10
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	 00:20:25
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	 00:20:30
     ◼ 
      
     ►  
     You mentioned sitting in a lobby doing some work in an office building, which made me wonder... 
     
     
  
 
 
	 00:20:39
     ◼ 
      
     ►  
     We haven't checked in for a while on your office situation, and I had an image of you, 
     
     
  
 
 
	 00:20:46
     ◼ 
      
     ►  
     like a gray that sits in a lobby is a gray that's trying to avoid something, you know? 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     like I can't imagine you wanting to be sitting in a lobby so if it's in a lobby of an office building 
     
     
  
 
 
	 00:21:02
     ◼ 
      
     ►  
     I'm assuming the office building that you're in is your office building and if you're in a lobby 
     
     
  
 
 
	 00:21:10
     ◼ 
      
     ►  
     some something's pushing you there 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     uh I guess it has been a long time since we've done an update 
     
     
  
 
 
	 00:21:24
     ◼ 
      
     ►  
     Alright. Let's cast our mind back a long time ago. 
     
     
  
 
 
	 00:21:28
     ◼ 
      
     ►  
     I feel like this is a story I don't even know where we left off anymore. 
     
     
  
 
 
	 00:21:33
     ◼ 
      
     ►  
     I think the last time we spoke about this there were images of whiteboards with motivational words on them 
     
     
  
 
 
	 00:21:40
     ◼ 
      
     ►  
     and graphs and "be the best you you can be" that kind of stuff. 
     
     
  
 
 
	 00:21:44
     ◼ 
      
     ►  
     Yeah. Inspiration on a wall on whiteboards with my neighbour. 
     
     
  
 
 
	 00:21:49
     ◼ 
      
     ►  
     Okay, alright. Let's spool up this story. 
     
     
  
 
 
	 00:21:54
     ◼ 
      
     ►  
     As long time listeners of the show may be aware, I was increasingly annoyed by my office neighbor in my office. 
     
     
  
 
 
	 00:22:02
     ◼ 
      
     ►  
     Talking on the phone, talking to China, his nonsensical and comic notes to himself on a whiteboard that I would have to see when I passed his office. 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     Bothering me for no good reason, but they just kind of were. 
     
     
  
 
 
	 00:22:16
     ◼ 
      
     ►  
     every single time you were there, no matter the time, day, hour, like none of it mattered. 
     
     
  
 
 
	 00:22:21
     ◼ 
      
     ►  
     Didn't matter. But then more genuinely just the inconvenience of his schedule lining up exactly 
     
     
  
 
 
	 00:22:29
     ◼ 
      
     ►  
     with my schedule of being there super early in the morning and super late at night. So there's just 
     
     
  
 
 
	 00:22:35
     ◼ 
      
     ►  
     the two of us in these offices next to each other. And I want to be able to talk out my scripts out 
     
     
  
 
 
	 00:22:39
     ◼ 
      
     ►  
     out loud and just so aware that this person is right next to me, hearing 
     
     
  
 
 
	 00:22:44
     ◼ 
      
     ►  
     thunder sounds and repeated sentences over and over again. 
     
     
  
 
 
	 00:22:48
     ◼ 
      
     ►  
     So, before the summer rolled around, I realized, you know what, this office is not 
     
     
  
 
 
	 00:23:00
     ◼ 
      
     ►  
     exactly working for me. Maybe I found myself in the lobby one too many times 
     
     
  
 
 
	 00:23:04
     ◼ 
      
     ►  
     working on iPads instead of in the actual space that was upstairs that was 
     
     
  
 
 
	 00:23:09
     ◼ 
      
     ►  
     rented and I was thinking forward about what was going to be happening over the summer and how I was going to be gone a very long time 
     
     
  
 
 
	 00:23:15
     ◼ 
      
     ►  
     and I was also thinking about the very high rent on this place and I thought, you know what, the hell with this, I'm out of here. 
     
     
  
 
 
	 00:23:22
     ◼ 
      
     ►  
     I'm gonna cancel because I'm going to be gone for a couple of months over the summer anyway and I just, I couldn't abide with 
     
     
  
 
 
	 00:23:30
     ◼ 
      
     ►  
     spending the money on a place that I was finding myself not conducive to work anyway, 
     
     
  
 
 
	 00:23:36
     ◼ 
      
     ►  
     and then also paying for a couple of months when I wasn't going to be there. 
     
     
  
 
 
	 00:23:39
     ◼ 
      
     ►  
     So I thought, "It's over. We're done." 
     
     
  
 
 
	 00:23:42
     ◼ 
      
     ►  
     Did you put the room back together as you found it? 
     
     
  
 
 
	 00:23:45
     ◼ 
      
     ►  
     No. I picked up my iPad and I walked out. 
     
     
  
 
 
	 00:23:49
     ◼ 
      
     ►  
     I took my one piece of equipment with me and I left. 
     
     
  
 
 
	 00:23:52
     ◼ 
      
     ►  
     So you left the two desks standing on top of each other, you left the ceiling tiles 
     
     
  
 
 
	 00:23:57
     ◼ 
      
     ►  
     in whatever mess you left them in, like everything stayed. 
     
     
  
 
 
	 00:24:01
     ◼ 
      
     ►  
     - I didn't mess up the ceiling tiles. 
     
     
  
 
 
	 00:24:02
     ◼ 
      
     ►  
     The ceiling tiles were just fine. 
     
     
  
 
 
	 00:24:03
     ◼ 
      
     ►  
     - The carpet, you did something, you ripped something up. 
     
     
  
 
 
	 00:24:06
     ◼ 
      
     ►  
     - Oh, I put all the electric wires back down 
     
     
  
 
 
	 00:24:10
     ◼ 
      
     ►  
     the false floor, yeah, I shoved all the wires down there. 
     
     
  
 
 
	 00:24:13
     ◼ 
      
     ►  
     Oh, and I did, oh, I forgot, I did put, 
     
     
  
 
 
	 00:24:16
     ◼ 
      
     ►  
     I did put cardboard blockers over most of the ceiling lights 
     
     
  
 
 
	 00:24:21
     ◼ 
      
     ►  
     because they were too bright, I didn't like them. 
     
     
  
 
 
	 00:24:24
     ◼ 
      
     ►  
     Okay, look, there were some modifications 
     
     
  
 
 
	 00:24:26
     ◼ 
      
     ►  
     that were done to that office. 
     
     
  
 
 
	 00:24:27
     ◼ 
      
     ►  
     Which I didn't really think about when I left. I took the iPad and I walked away. 
     
     
  
 
 
	 00:24:31
     ◼ 
      
     ►  
     Was there a cleaning crew in this office? Like were people coming in to this office? 
     
     
  
 
 
	 00:24:35
     ◼ 
      
     ►  
     Yeah. Yeah, I wonder what it was like when like the administrator came back in there. 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     It's like what crime was planned in this room? 
     
     
  
 
 
	 00:24:45
     ◼ 
      
     ►  
     Nothing. They would come into a room that was just nice and neat and empty. A couple of things would be oddly out of place 
     
     
  
 
 
	 00:24:53
     ◼ 
      
     ►  
     But mostly it's fine. 
     
     
  
 
 
	 00:24:54
     ◼ 
      
     ►  
     Now you see the thing is though, like the things that you have changed, like those specific things that you did, 
     
     
  
 
 
 
	 00:25:01
     ◼ 
      
     ►  
     They are out of the norm enough that I think it would be more concerning 
     
     
  
 
 
	 00:25:06
     ◼ 
      
     ►  
     Right? That there are just like small 
     
     
  
 
 
	 00:25:09
     ◼ 
      
     ►  
     Changes that most people wouldn't make that it's like why did they choose to do things this way? 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     You know, especially if they'd heard the thunder sounds like I think that I 
     
     
  
 
 
	 00:25:20
     ◼ 
      
     ►  
     I reckon they were happy to let you go. 
     
     
  
 
 
	 00:25:21
     ◼ 
      
     ►  
     Like when you came in that day and you were like, 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     "I wanna go," they were like, "No problem, Mr. Gray. 
     
     
  
 
 
 
 
	 00:25:28
     ◼ 
      
     ►  
     It's time to get you out of here." 
     
     
  
 
 
	 00:25:30
     ◼ 
      
     ►  
     - Well, yeah. 
     
     
  
 
 
	 00:25:32
     ◼ 
      
     ►  
     Like I went to the front office 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     and told them I wasn't coming back. 
     
     
  
 
 
	 00:25:35
     ◼ 
      
     ►  
     - Oh, you just dumped him by text message. 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     - I took my iPad, I walked away, 
     
     
  
 
 
	 00:25:39
     ◼ 
      
     ►  
     and I told my assistant to deal with it. 
     
     
  
 
 
	 00:25:41
     ◼ 
      
     ►  
     So she was in touch with them saying, 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     "Mr. Gray will no longer be returning," right? 
     
     
  
 
 
	 00:25:47
     ◼ 
      
     ►  
     - Oh my gosh. 
     
     
  
 
 
	 00:25:48
     ◼ 
      
     ►  
     - So I didn't handle that. 
     
     
  
 
 
	 00:25:49
     ◼ 
      
     ►  
     I don't know how that went down, but I can't-- it was fine. 
     
     
  
 
 
	 00:25:52
     ◼ 
      
     ►  
     Everything was fine. I walked away. That's what mattered. So the summer happened. I was gone for a while. I came back and 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     we'll say for now that I have a much 
     
     
  
 
 
	 00:26:03
     ◼ 
      
     ►  
     longer-term plan 
     
     
  
 
 
 
	 00:26:08
     ◼ 
      
     ►  
     want to do with my working space. 
     
     
  
 
 
 
	 00:26:13
     ◼ 
      
     ►  
     when I came back from the summer, I thought this longer-term plan that I have is going to take a long time. 
     
     
  
 
 
	 00:26:17
     ◼ 
      
     ►  
     That's why it's a long-term plan, and I need something 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     to tide me over for a while. So I thought, now that I'm back in London after the summer has happened, 
     
     
  
 
 
	 00:26:28
     ◼ 
      
     ►  
     let me take a look around and see if I can find a place to work temporarily. 
     
     
  
 
 
	 00:26:34
     ◼ 
      
     ►  
     And it seems like in the past maybe year or two, 
     
     
  
 
 
	 00:26:38
     ◼ 
      
     ►  
     there are a whole bunch more 
     
     
  
 
 
 
	 00:26:43
     ◼ 
      
     ►  
     Short term office spaces around than there were when I was looking the last time 
     
     
  
 
 
	 00:26:48
     ◼ 
      
     ►  
     It seems like this is a I don't know almost like there's something 
     
     
  
 
 
	 00:26:52
     ◼ 
      
     ►  
     Startup II feeling about it 
     
     
  
 
 
	 00:26:54
     ◼ 
      
     ►  
     Like there's a whole bunch of companies that are trying to do the same thing about like hey look at us 
     
     
  
 
 
	 00:26:59
     ◼ 
      
     ►  
     It is a growth industry. I think okay 
     
     
  
 
 
	 00:27:02
     ◼ 
      
     ►  
     So this is not just my perception because it feels a little bit like the food 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     Company the food delivery companies in London where there's yeah 
     
     
  
 
 
	 00:27:09
     ◼ 
      
     ►  
     Oh, there was one and now there are ten all with knives at each other's throats, like 
     
     
  
 
 
	 00:27:16
     ◼ 
      
     ►  
     out for your business. 
     
     
  
 
 
	 00:27:18
     ◼ 
      
     ►  
     There are a couple of really big companies, like I won't name them because they should 
     
     
  
 
 
	 00:27:22
     ◼ 
      
     ►  
     sponsor us before we name them, but like there are a few big companies that are setting up 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     in London and all over the place that are doing this stuff. And at a huge degree, like 
     
     
  
 
 
	 00:27:36
     ◼ 
      
     ►  
     buying multiple floors of brand new office buildings, like really kind of just big, big 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     business stuff. 
     
     
  
 
 
	 00:27:42
     ◼ 
      
     ►  
     Yeah, it's interesting to see this sort of change. 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     So I think I ended up looking at something like five or six different companies that 
     
     
  
 
 
	 00:27:53
     ◼ 
      
     ►  
     were all trying to provide some kind of temporary office services. 
     
     
  
 
 
	 00:27:57
     ◼ 
      
     ►  
     Because I just wanted to see what's available. 
     
     
  
 
 
	 00:28:00
     ◼ 
      
     ►  
     And also, I find this interesting. 
     
     
  
 
 
	 00:28:02
     ◼ 
      
     ►  
     Interesting. I mean you and I have visited office spaces. Like there's something about this that I just I find interesting 
     
     
  
 
 
	 00:28:07
     ◼ 
      
     ►  
     I don't exactly know why but it's just 
     
     
  
 
 
	 00:28:09
     ◼ 
      
     ►  
     Hi, I don't I don't mind. I don't mind a little tour of a workspace 
     
     
  
 
 
	 00:28:14
     ◼ 
      
     ►  
     See how things are set up. See how different people do things. So 
     
     
  
 
 
	 00:28:18
     ◼ 
      
     ►  
     There was a certain 
     
     
  
 
 
	 00:28:21
     ◼ 
      
     ►  
     commonality to these places Myke. I would say hey, I 
     
     
  
 
 
 
	 00:28:28
     ◼ 
      
     ►  
     looking for an office to rent. 
     
     
  
 
 
	 00:28:31
     ◼ 
      
     ►  
     Like I know that you are primarily a company that's a co-working space. 
     
     
  
 
 
	 00:28:35
     ◼ 
      
     ►  
     So you have an open 
     
     
  
 
 
	 00:28:38
     ◼ 
      
     ►  
     bullpen in which there are people. 
     
     
  
 
 
	 00:28:41
     ◼ 
      
     ►  
     They want to sell you the opportunity of a chair. 
     
     
  
 
 
	 00:28:44
     ◼ 
      
     ►  
     Right. Yes, that is 
     
     
  
 
 
	 00:28:47
     ◼ 
      
     ►  
     the perfect way to put it. Yes. There are lots 
     
     
  
 
 
	 00:28:50
     ◼ 
      
     ►  
     of companies that are in the opportunity of a chair 
     
     
  
 
 
	 00:28:53
     ◼ 
      
     ►  
     business now. It's like, 
     
     
  
 
 
	 00:28:56
     ◼ 
      
     ►  
     Okay, how interesting this is. 
     
     
  
 
 
	 00:28:58
     ◼ 
      
     ►  
     I feel like this is some kind of signal about changes in the economy that I don't fully understand. 
     
     
  
 
 
	 00:29:04
     ◼ 
      
     ►  
     But, like, why is this a thing that you're selling? Why is it a thing that so many people are buying? 
     
     
  
 
 
	 00:29:09
     ◼ 
      
     ►  
     Including me, but presumably not all of these people are YouTubers. 
     
     
  
 
 
	 00:29:12
     ◼ 
      
     ►  
     I don't understand who these people all are. 
     
     
  
 
 
	 00:29:14
     ◼ 
      
     ►  
     But whatever. 
     
     
  
 
 
	 00:29:15
     ◼ 
      
     ►  
     So many of these places will then also try to upsell some of their chair opportunities as offices. 
     
     
  
 
 
	 00:29:24
     ◼ 
      
     ►  
     So there's going to have they're going to have some dedicated office space 
     
     
  
 
 
	 00:29:27
     ◼ 
      
     ►  
     But typically they are for six people right like I think in most instances 
     
     
  
 
 
	 00:29:34
     ◼ 
      
     ►  
     They are expecting a company of multiple people to to be the people that like that take those 
     
     
  
 
 
	 00:29:40
     ◼ 
      
     ►  
     Even though they're really on the offices for one person, but like you shove seven people in them 
     
     
  
 
 
	 00:29:44
     ◼ 
      
     ►  
     Yeah, so this is this is the this is the trend is oh yes. We have offices 
     
     
  
 
 
	 00:29:50
     ◼ 
      
     ►  
     Will there be eight of you? And then I show up and it's a space in which I think it would be cruel to put 
     
     
  
 
 
	 00:29:56
     ◼ 
      
     ►  
     three people. But they're like, no, no, it's fine. 
     
     
  
 
 
	 00:30:00
     ◼ 
      
     ►  
     This chicken cage meets the minimum regulations and we can put eight people inside of there. 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     It's like, oh, all right. One of the first places that I went to really typified for me the thing that I find baffling, 
     
     
  
 
 
	 00:30:10
     ◼ 
      
     ►  
     which is, okay, do you have offices for... 
     
     
  
 
 
	 00:30:12
     ◼ 
      
     ►  
     I would usually just ask for two people because the one person space was just comical, right? 
     
     
  
 
 
	 00:30:19
     ◼ 
      
     ►  
     It was it was like no, I will not be in this one person space 
     
     
  
 
 
	 00:30:21
     ◼ 
      
     ►  
     So do you have an office space for two people? Oh, yes, come right in 
     
     
  
 
 
	 00:30:24
     ◼ 
      
     ►  
     We have a couple come take a look 
     
     
  
 
 
	 00:30:26
     ◼ 
      
     ►  
     so the first place I went to is this big open bullpen and 
     
     
  
 
 
	 00:30:30
     ◼ 
      
     ►  
     In the middle of the bullpen there are glass cubes 
     
     
  
 
 
	 00:30:38
     ◼ 
      
     ►  
     Yeah, this is exactly what it was Zuckerberg's 
     
     
  
 
 
	 00:30:43
     ◼ 
      
     ►  
     Office setup. So if you think of big 
     
     
  
 
 
	 00:30:48
     ◼ 
      
     ►  
     Open office workspace, and then in the middle, cubes. 
     
     
  
 
 
	 00:30:53
     ◼ 
      
     ►  
     Pure glass cubes. 
     
     
  
 
 
	 00:30:57
     ◼ 
      
     ►  
     That, my favorite detail, the glass did not go all the way up to the ceiling. 
     
     
  
 
 
	 00:31:05
     ◼ 
      
     ►  
     The glass stopped maybe two feet short of the ceiling. 
     
     
  
 
 
	 00:31:11
     ◼ 
      
     ►  
     Just high enough that if you weren't paying attention, you might not notice. 
     
     
  
 
 
	 00:31:16
     ◼ 
      
     ►  
     But if you're me, you notice immediately. 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     That's silly. 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     This was the worst version of this, but I saw so many of these things. 
     
     
  
 
 
	 00:31:25
     ◼ 
      
     ►  
     And I was looking at this place to work, and I'm just trying to understand the world. 
     
     
  
 
 
	 00:31:35
     ◼ 
      
     ►  
     This office space, it provides 0% privacy over the open bullpen, because it's just glass. 
     
     
  
 
 
	 00:31:45
     ◼ 
      
     ►  
     There's no privacy here at all. 
     
     
  
 
 
	 00:31:47
     ◼ 
      
     ►  
     It's not soundproof. 
     
     
  
 
 
	 00:31:48
     ◼ 
      
     ►  
     It's not soundproofed because the glass doesn't go up to the top. 
     
     
  
 
 
	 00:31:54
     ◼ 
      
     ►  
     And it's only glass, right? So it's never gonna be that soundproofed anyway. 
     
     
  
 
 
	 00:31:59
     ◼ 
      
     ►  
     Yeah, it's never gonna be that soundproofed anyway. 
     
     
  
 
 
	 00:32:02
     ◼ 
      
     ►  
     I don't know. In these situations, I don't say things, but the girl who's giving me the tour, 
     
     
  
 
 
	 00:32:11
     ◼ 
      
     ►  
     I almost want to just really ask some honest questions like why was this designed this way? 
     
     
  
 
 
	 00:32:18
     ◼ 
      
     ►  
     Who is this for and what advantage is this cube supposed to provide? 
     
     
  
 
 
	 00:32:24
     ◼ 
      
     ►  
     I just I don't get it. I don't understand it at all. But it was interesting to me that this was a 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     recurring theme of a bunch of these places that I went to. 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     And these are different company types, right? Like you're not just going to 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     all with like company provider A. 
     
     
  
 
 
	 00:32:41
     ◼ 
      
     ►  
     Yeah, so that's what I want to be clear here, and that's the thing that I found was interesting, was 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     I think I would have been a lot more baffled by this had we not done our tours of the big 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     campuses out in Silicon Valley. 
     
     
  
 
 
	 00:32:57
     ◼ 
      
     ►  
     Because it's like if I if this is the first time I had seen this I would have been genuinely horrified, right? 
     
     
  
 
 
	 00:33:03
     ◼ 
      
     ►  
     But having walked through the Facebook campus, it's like, "Oh, okay, I have a frame of reference for this now." 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     Like this is a pattern that it feels like is being stamped across the world. 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     Is this open space, this space where there is very little privacy, 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     And now it is taking over office space where it's not even like, 
     
     
  
 
 
	 00:33:34
     ◼ 
      
     ►  
     "Oh, this is a company and we want everybody who is in the same company to be able to talk to each other 
     
     
  
 
 
	 00:33:39
     ◼ 
      
     ►  
     and work with each other in this open area." 
     
     
  
 
 
	 00:33:42
     ◼ 
      
     ►  
     It's like, no, no, this is now what different private companies competing with each other 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     are offering to people who are small businesses, you know, anywhere from like one to ten people in size. 
     
     
  
 
 
	 00:33:55
     ◼ 
      
     ►  
     The central glass office thing makes no sense, right? Like, there is a metaphor for Mark Zuckerberg's office 
     
     
  
 
 
	 00:34:04
     ◼ 
      
     ►  
     that, like it or not, makes sense, right? Like, look, he's the CEO of one of the biggest companies 
     
     
  
 
 
	 00:34:11
     ◼ 
      
     ►  
     in the world. He has to have an office because every now and then he's gonna bring somebody in. 
     
     
  
 
 
	 00:34:17
     ◼ 
      
     ►  
     Because, like, they even said to us when we were there, most of the time he's working outside the 
     
     
  
 
 
	 00:34:21
     ◼ 
      
     ►  
     the office. And there are like the picture of him with the tape over the computer camera. 
     
     
  
 
 
	 00:34:26
     ◼ 
      
     ►  
     He is at a desk outside of the office, which is where he tends to work with everybody else. 
     
     
  
 
 
	 00:34:31
     ◼ 
      
     ►  
     But every now and then he needs to take a meeting, so he goes into the glass room. But 
     
     
  
 
 
	 00:34:35
     ◼ 
      
     ►  
     he doesn't want it to be like, "I'm hiding away from you people so everybody can see 
     
     
  
 
 
	 00:34:39
     ◼ 
      
     ►  
     him when he's in there." There is a metaphor to that which has some sense to it. 
     
     
  
 
 
	 00:34:46
     ◼ 
      
     ►  
     It is a statement about his view of his position here. 
     
     
  
 
 
	 00:34:52
     ◼ 
      
     ►  
     Which I actually kind of liked when they explained it to us, because it's kind of like, if you're 
     
     
  
 
 
	 00:34:57
     ◼ 
      
     ►  
     going to make everybody work this way, right, everybody's going to work in these huge, vast 
     
     
  
 
 
	 00:35:01
     ◼ 
      
     ►  
     aircraft hangars with cables hanging from the ceiling, the CEO of the company should 
     
     
  
 
 
	 00:35:07
     ◼ 
      
     ►  
     do this too. 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     Like, if he's making everybody do this, he should do it. 
     
     
  
 
 
	 00:35:12
     ◼ 
      
     ►  
     So like, you know, I kind of liked it that they were like, he has his desk here, he has 
     
     
  
 
 
	 00:35:15
     ◼ 
      
     ►  
     as this office, but he only uses it for this and this, 
     
     
  
 
 
	 00:35:17
     ◼ 
      
     ►  
     and it's like, okay, I actually kinda like this. 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     Like if I was working at Facebook, 
     
     
  
 
 
	 00:35:20
     ◼ 
      
     ►  
     I would be like, okay, right, 
     
     
  
 
 
	 00:35:22
     ◼ 
      
     ►  
     like this is the situation that we're all in, 
     
     
  
 
 
	 00:35:24
     ◼ 
      
     ►  
     because let's be frank about this, 
     
     
  
 
 
	 00:35:26
     ◼ 
      
     ►  
     the amount of people we have, 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     there's no other way to do it, right? 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     Like you just gotta cram all those people 
     
     
  
 
 
	 00:35:31
     ◼ 
      
     ►  
     in those insanely large buildings. 
     
     
  
 
 
	 00:35:33
     ◼ 
      
     ►  
     But if I'm going to see an office space, 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     and hiring an office space, I don't need that metaphor. 
     
     
  
 
 
	 00:35:40
     ◼ 
      
     ►  
     Like the metaphor is not required, right? 
     
     
  
 
 
	 00:35:42
     ◼ 
      
     ►  
     Like, I don't need to feel a sense of camaraderie with these other 25 companies. 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     Like, there's no that this isn't required. 
     
     
  
 
 
	 00:35:49
     ◼ 
      
     ►  
     This is not needed. 
     
     
  
 
 
	 00:35:51
     ◼ 
      
     ►  
     Oh, well, I mean, OK, so this is another thing. So. 
     
     
  
 
 
	 00:35:54
     ◼ 
      
     ►  
     I like I said, I think I saw five or six of these companies. 
     
     
  
 
 
	 00:35:57
     ◼ 
      
     ►  
     Would you said right there camaraderie? 
     
     
  
 
 
	 00:36:00
     ◼ 
      
     ►  
     Every one of these companies was not like they didn't just want me to rent an office. 
     
     
  
 
 
	 00:36:04
     ◼ 
      
     ►  
     They wanted me to be part of their community. 
     
     
  
 
 
	 00:36:10
     ◼ 
      
     ►  
     The community. Oh, God. 
     
     
  
 
 
	 00:36:12
     ◼ 
      
     ►  
     And this is a case where I've always had a little bit of an annoyance with the word "community" 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     because I feel like my familiarity from this has been the YouTube world where 
     
     
  
 
 
	 00:36:27
     ◼ 
      
     ►  
     YouTubers who have enormous audiences want to just talk about being a part of their own communities 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     in a way that I find weird and deflecting of what they are. 
     
     
  
 
 
	 00:36:41
     ◼ 
      
     ►  
     But now it's like I feel like this word has spread everywhere and it has now become... 
     
     
  
 
 
	 00:36:48
     ◼ 
      
     ►  
     It's not just a word that I feel uncomfortable with, it's a word that essentially makes me flinch. 
     
     
  
 
 
	 00:36:53
     ◼ 
      
     ►  
     So now when an office manager is telling me about how like, 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     "I'm here to rent an office because I want to just work quietly on my own." 
     
     
  
 
 
	 00:37:03
     ◼ 
      
     ►  
     and they say, "We have an excellent community." 
     
     
  
 
 
 
	 00:37:10
     ◼ 
      
     ►  
     Look, I'm not like the world's most extroverted guy, 
     
     
  
 
 
	 00:37:13
     ◼ 
      
     ►  
     but there's something that feels almost like weirdly 
     
     
  
 
 
	 00:37:17
     ◼ 
      
     ►  
     like threatening about if you're not part of our community. 
     
     
  
 
 
	 00:37:22
     ◼ 
      
     ►  
     It's like everybody here is part of the community 
     
     
  
 
 
	 00:37:25
     ◼ 
      
     ►  
     because we're all pod people. 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     And as like, you're gonna be a pod person too 
     
     
  
 
 
	 00:37:29
     ◼ 
      
     ►  
     by coming here. 
     
     
  
 
 
	 00:37:30
     ◼ 
      
     ►  
     I just, I find myself flinching away from this word because it's so forced. 
     
     
  
 
 
	 00:37:37
     ◼ 
      
     ►  
     And I also find it so, it's so strange to go from different company to different company 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     but hear the same thing each time. 
     
     
  
 
 
	 00:37:47
     ◼ 
      
     ►  
     I was like, "Oh, in our open office space, you will be part of the community of all the 
     
     
  
 
 
	 00:37:50
     ◼ 
      
     ►  
     other people who work in this open office space." 
     
     
  
 
 
	 00:37:52
     ◼ 
      
     ►  
     Because it has become part of the corporate jargon for this industry. 
     
     
  
 
 
	 00:37:58
     ◼ 
      
     ►  
     That's what it is. It's weird. 
     
     
  
 
 
	 00:38:01
     ◼ 
      
     ►  
     - I don't disagree with the phrase community 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     in the way that you do. 
     
     
  
 
 
	 00:38:07
     ◼ 
      
     ►  
     I don't have the distaste for it 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     in regards to YouTube or podcasting or whatever, 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     even people that listen to this show, 
     
     
  
 
 
	 00:38:15
     ◼ 
      
     ►  
     people that listen to other shows. 
     
     
  
 
 
	 00:38:17
     ◼ 
      
     ►  
     The idea of the community makes sense to me, 
     
     
  
 
 
	 00:38:19
     ◼ 
      
     ►  
     but for me, it is a thing that you join voluntarily 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     or you're a part of because you enjoy something 
     
     
  
 
 
	 00:38:25
     ◼ 
      
     ►  
     or you have an affinity for something. 
     
     
  
 
 
	 00:38:27
     ◼ 
      
     ►  
     I don't join a community when I'm giving you money, right? 
     
     
  
 
 
	 00:38:30
     ◼ 
      
     ►  
     It's not a community, right? 
     
     
  
 
 
	 00:38:32
     ◼ 
      
     ►  
     Like I'm not buying into this community. 
     
     
  
 
 
	 00:38:34
     ◼ 
      
     ►  
     Like this is an organization that I'm a part of, right? 
     
     
  
 
 
	 00:38:37
     ◼ 
      
     ►  
     Like that is the difference. 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     It's like I pay my dues for this organization. 
     
     
  
 
 
	 00:38:42
     ◼ 
      
     ►  
     Like I'm not adapting to your worldview 
     
     
  
 
 
	 00:38:45
     ◼ 
      
     ►  
     because I pay you 400 pounds a month, right? 
     
     
  
 
 
	 00:38:48
     ◼ 
      
     ►  
     Like this isn't what this is. 
     
     
  
 
 
	 00:38:50
     ◼ 
      
     ►  
     - Yeah, exactly. 
     
     
  
 
 
	 00:38:51
     ◼ 
      
     ►  
     My flinchingness is the when someone tells you 
     
     
  
 
 
	 00:38:56
     ◼ 
      
     ►  
     you a thing as a community. Yeah, yeah, yeah. Communities are things that exist. It's a human 
     
     
  
 
 
	 00:39:04
     ◼ 
      
     ►  
     function, but it's the uncomfortableness of the top-down-ness of it, right? Like this is our 
     
     
  
 
 
	 00:39:11
     ◼ 
      
     ►  
     community that we're going to. We are building this community in this anonymous floor of an 
     
     
  
 
 
	 00:39:16
     ◼ 
      
     ►  
     office building, right? Like that's what we're doing here. It's like, "Errrr." Like you can do 
     
     
  
 
 
	 00:39:22
     ◼ 
      
     ►  
     things to encourage a community, but it's just weird when it feels like it's a mandatory 
     
     
  
 
 
	 00:39:29
     ◼ 
      
     ►  
     part of the thing. 
     
     
  
 
 
	 00:39:30
     ◼ 
      
     ►  
     Like, guess what? 
     
     
  
 
 
	 00:39:31
     ◼ 
      
     ►  
     You're gonna be part of this thing as part of the thing. 
     
     
  
 
 
	 00:39:33
     ◼ 
      
     ►  
     I'm just here to rent an office, man. 
     
     
  
 
 
	 00:39:35
     ◼ 
      
     ►  
     Like I'm not here to make friends. 
     
     
  
 
 
	 00:39:39
     ◼ 
      
     ►  
     That's not what's happening here. 
     
     
  
 
 
	 00:39:42
     ◼ 
      
     ►  
     So it was just a strange experience. 
     
     
  
 
 
	 00:39:46
     ◼ 
      
     ►  
     And it was also just weird seeing how much this pattern has spread. 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     Which makes me assume that it partly must be because it's just incredibly cost effective. 
     
     
  
 
 
	 00:39:59
     ◼ 
      
     ►  
     I also think there's a way that it looks good at a glance if you're not really thinking 
     
     
  
 
 
	 00:40:05
     ◼ 
      
     ►  
     about things. 
     
     
  
 
 
	 00:40:06
     ◼ 
      
     ►  
     But so anyway, there's like a whole bunch of these different companies around. 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     I made a decision to try to suck it up a little bit because what I was, what I wanted was 
     
     
  
 
 
	 00:40:17
     ◼ 
      
     ►  
     a space outside of the house where I could work and I wanted it quickly and I also specifically 
     
     
  
 
 
	 00:40:26
     ◼ 
      
     ►  
     wanted a place that I just, I could just get started with and I'll work on my long term 
     
     
  
 
 
	 00:40:33
     ◼ 
      
     ►  
     problem later. 
     
     
  
 
 
	 00:40:34
     ◼ 
      
     ►  
     So, after having toured a bunch of these companies, I eventually found one that to me was the 
     
     
  
 
 
	 00:40:39
     ◼ 
      
     ►  
     least offensive of these things, and I have an office workspace now that is-- it is not 
     
     
  
 
 
	 00:40:49
     ◼ 
      
     ►  
     a glass cube in the middle of a gigantic bullpen, but it is a glass cube among a bunch of other 
     
     
  
 
 
	 00:40:55
     ◼ 
      
     ►  
     glass cubes, and it's really weird. It's a really weird thing to be a part of. 
     
     
  
 
 
	 00:41:01
     ◼ 
      
     ►  
     So you can just, like, see through all of them? 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     Yeah, so you can see through all of these glass cubes. 
     
     
  
 
 
	 00:41:07
     ◼ 
      
     ►  
     It's it's like a coworking space that I used to be a part of. 
     
     
  
 
 
	 00:41:11
     ◼ 
      
     ►  
     But if you just put glass dividers between all of the chair opportunities 
     
     
  
 
 
	 00:41:15
     ◼ 
      
     ►  
     that that people have, I don't think I like that. 
     
     
  
 
 
	 00:41:18
     ◼ 
      
     ►  
     Like, I don't think I would feel very comfortable. 
     
     
  
 
 
	 00:41:21
     ◼ 
      
     ►  
     Like, I feel like I would always be on some kind of performance. 
     
     
  
 
 
	 00:41:25
     ◼ 
      
     ►  
     Yeah, so this is 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     I feel like I'm having an experience by doing this right. 
     
     
  
 
 
	 00:41:33
     ◼ 
      
     ►  
     Like I just want to say, right, like I've worked in big buildings, like I've worked in 
     
     
  
 
 
	 00:41:36
     ◼ 
      
     ►  
     co-working spaces, like I'm cool with that. 
     
     
  
 
 
	 00:41:38
     ◼ 
      
     ►  
     Right. Like I actually think that co-working spaces are pretty good and I used one for 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     quite a while. 
     
     
  
 
 
 
	 00:41:43
     ◼ 
      
     ►  
     But if I if I am paying for an office, I want some seclusion. 
     
     
  
 
 
	 00:41:49
     ◼ 
      
     ►  
     Otherwise, I'm just going to sit in the bullpen like and pay probably half the money. 
     
     
  
 
 
	 00:41:54
     ◼ 
      
     ►  
     Right. Like if I'm in an office, I want some walls. 
     
     
  
 
 
	 00:41:57
     ◼ 
      
     ►  
     I don't want it to just be glass. 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     Like, I kinda, personally I don't, I don't, 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     I don't like it and I'm surprised 
     
     
  
 
 
	 00:42:05
     ◼ 
      
     ►  
     that you've settled for it, honestly. 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     Like, it just doesn't really feel like something 
     
     
  
 
 
	 00:42:08
     ◼ 
      
     ►  
     that I would have expected you would go for. 
     
     
  
 
 
	 00:42:12
     ◼ 
      
     ►  
     - Okay, well there's a few things 
     
     
  
 
 
	 00:42:14
     ◼ 
      
     ►  
     that I think you need to understand 
     
     
  
 
 
	 00:42:15
     ◼ 
      
     ►  
     about the situation here. 
     
     
  
 
 
	 00:42:17
     ◼ 
      
     ►  
     So one of the things that happened 
     
     
  
 
 
	 00:42:19
     ◼ 
      
     ►  
     essentially by accident, 
     
     
  
 
 
	 00:42:22
     ◼ 
      
     ►  
     but has worked really well with this is, 
     
     
  
 
 
	 00:42:27
     ◼ 
      
     ►  
     We were talking last time about like me changing my sleeping schedule. 
     
     
  
 
 
	 00:42:30
     ◼ 
      
     ►  
     I basically have that sorted out now and it's great. 
     
     
  
 
 
	 00:42:33
     ◼ 
      
     ►  
     I'm getting up nice and early and I'm back into the routine. 
     
     
  
 
 
	 00:42:35
     ◼ 
      
     ►  
     I haven't actually changed, it just took a lot more effort to click myself back into the way that things used to be. 
     
     
  
 
 
	 00:42:40
     ◼ 
      
     ►  
     But so the way things are working is I'm not actually using 
     
     
  
 
 
	 00:42:46
     ◼ 
      
     ►  
     the glass office space 
     
     
  
 
 
 
	 00:42:50
     ◼ 
      
     ►  
     the writing and the video work in the same way that my old office used to be. 
     
     
  
 
 
	 00:42:54
     ◼ 
      
     ►  
     What I'm doing is I'm up early enough that when I go into the building, there's nobody there. 
     
     
  
 
 
	 00:43:01
     ◼ 
      
     ►  
     So I have just 
     
     
  
 
 
	 00:43:04
     ◼ 
      
     ►  
     access to essentially the whole building and 
     
     
  
 
 
	 00:43:07
     ◼ 
      
     ►  
     there are a couple of spots where it's like, "Great! I can just take my iPad and I can work here and I can 
     
     
  
 
 
	 00:43:12
     ◼ 
      
     ►  
     write and talk out loud and 
     
     
  
 
 
	 00:43:15
     ◼ 
      
     ►  
     there's nobody else here because it's 
     
     
  
 
 
	 00:43:18
     ◼ 
      
     ►  
     630 in the morning, and and there's not going to be anybody in this building for at least another two hours really 
     
     
  
 
 
 
	 00:43:26
     ◼ 
      
     ►  
     it's having access to a certain amount of space and 
     
     
  
 
 
	 00:43:29
     ◼ 
      
     ►  
     That's really great and the thing the thing that I have ended up doing with 
     
     
  
 
 
	 00:43:35
     ◼ 
      
     ►  
     this weird glass cube that I'm in is I have set it up as 
     
     
  
 
 
	 00:43:40
     ◼ 
      
     ►  
     I've set it up as it like an administration 
     
     
  
 
 
	 00:43:43
     ◼ 
      
     ►  
     center for all of what I regard as 
     
     
  
 
 
	 00:43:47
     ◼ 
      
     ►  
     light work stuff. So this is email, this is 
     
     
  
 
 
	 00:43:52
     ◼ 
      
     ►  
     communicating with people that I work with, this is editing the podcasts, 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     this is editing videos or vlogs or just a whole bunch of other stuff. Like I have set up that space to do 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     this kind of work and 
     
     
  
 
 
	 00:44:07
     ◼ 
      
     ►  
     I've partly done it because for a very very long time 
     
     
  
 
 
	 00:44:11
     ◼ 
      
     ►  
     I've done all of that work in the place where I am speaking to you right now 
     
     
  
 
 
	 00:44:16
     ◼ 
      
     ►  
     which is the home office in my house, which is like the podcast recording studio. 
     
     
  
 
 
	 00:44:20
     ◼ 
      
     ►  
     But it has been on my mind ever since the summer that I want to push this idea of separating workspaces 
     
     
  
 
 
	 00:44:29
     ◼ 
      
     ►  
     further and harder than I have before, and so what I am trying to do as much as possible now is 
     
     
  
 
 
	 00:44:37
     ◼ 
      
     ►  
     have it be the case that if I am home, 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     I am doing no work. 
     
     
  
 
 
	 00:44:45
     ◼ 
      
     ►  
     Right now the podcast recording is the one exception to that, but if I'm not recording a podcast and I am home, 
     
     
  
 
 
	 00:44:52
     ◼ 
      
     ►  
     I am not working. 
     
     
  
 
 
	 00:44:55
     ◼ 
      
     ►  
     And I've been doing this for, I guess it's about a 
     
     
  
 
 
	 00:44:59
     ◼ 
      
     ►  
     probably about a month now, and I have to say I really like it. I really like having that additional 
     
     
  
 
 
	 00:45:07
     ◼ 
      
     ►  
     physical separation, and I think it's working really great that like my wife knows if I am home for the most part that I like 
     
     
  
 
 
	 00:45:14
     ◼ 
      
     ►  
     there isn't a thing that I'm going to disappear and do. 
     
     
  
 
 
	 00:45:17
     ◼ 
      
     ►  
     I've essentially recreated for myself this idea of like, 
     
     
  
 
 
	 00:45:20
     ◼ 
      
     ►  
     I am going to the office because I have a whole bunch 
     
     
  
 
 
	 00:45:23
     ◼ 
      
     ►  
     of stuff that I need to do. 
     
     
  
 
 
	 00:45:25
     ◼ 
      
     ►  
     And I'm gonna go there and I'm going to work 
     
     
  
 
 
	 00:45:27
     ◼ 
      
     ►  
     and then when I am done, I am going to come back home. 
     
     
  
 
 
	 00:45:30
     ◼ 
      
     ►  
     So that is the overarching idea for what is going on. 
     
     
  
 
 
	 00:45:35
     ◼ 
      
     ►  
     It's like I wanted a place to be able to move a bunch 
     
     
  
 
 
	 00:45:40
     ◼ 
      
     ►  
     of the light work out of the house to this second location. 
     
     
  
 
 
	 00:45:47
     ◼ 
      
     ►  
     And that is the reason why the glass cube is tolerable, 
     
     
  
 
 
	 00:45:52
     ◼ 
      
     ►  
     because what I'm not doing in there 
     
     
  
 
 
	 00:45:55
     ◼ 
      
     ►  
     is walking back and forth talking out loud 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     while 600 people in the neighboring glass cubes 
     
     
  
 
 
	 00:46:02
     ◼ 
      
     ►  
     are all looking at me, right? 
     
     
  
 
 
	 00:46:03
     ◼ 
      
     ►  
     That is not what is occurring in that space. 
     
     
  
 
 
	 00:46:06
     ◼ 
      
     ►  
     - Why do you record the audio of your videos? 
     
     
  
 
 
	 00:46:10
     ◼ 
      
     ►  
     For now, I'm still going to be doing that in the house. 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     That it's not gonna be in the office. 
     
     
  
 
 
	 00:46:15
     ◼ 
      
     ►  
     I'm gonna record it at home in the same place 
     
     
  
 
 
	 00:46:17
     ◼ 
      
     ►  
     that I am recording the podcast, which is at home. 
     
     
  
 
 
	 00:46:20
     ◼ 
      
     ►  
     - So the home office is the audio studio. 
     
     
  
 
 
	 00:46:24
     ◼ 
      
     ►  
     And then all of the work is performed 
     
     
  
 
 
	 00:46:27
     ◼ 
      
     ►  
     in the administration glass cube. 
     
     
  
 
 
	 00:46:30
     ◼ 
      
     ►  
     - Yes, that's the idea. 
     
     
  
 
 
	 00:46:31
     ◼ 
      
     ►  
     - Do you know what I'm really keen on though? 
     
     
  
 
 
 
	 00:46:35
     ◼ 
      
     ►  
     - Finding out what this long-term plan is. 
     
     
  
 
 
	 00:46:38
     ◼ 
      
     ►  
     - I know you are. 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     Because in my mind you're building an office building. 
     
     
  
 
 
	 00:46:42
     ◼ 
      
     ►  
     That's the great hours. 
     
     
  
 
 
	 00:46:44
     ◼ 
      
     ►  
     This is what I imagine is happening. 
     
     
  
 
 
	 00:46:46
     ◼ 
      
     ►  
     - Well look, let's not get distracted by the future. 
     
     
  
 
 
 
	 00:46:51
     ◼ 
      
     ►  
     In the meantime though, I do have to say 
     
     
  
 
 
	 00:46:55
     ◼ 
      
     ►  
     that the thing about the glass cube is 
     
     
  
 
 
	 00:46:57
     ◼ 
      
     ►  
     I'm with you on, there is a strange element to it 
     
     
  
 
 
	 00:47:04
     ◼ 
      
     ►  
     and I'm able to do this I think partly because 
     
     
  
 
 
	 00:47:08
     ◼ 
      
     ►  
     I'm viewing it as not necessarily a long-term solution. 
     
     
  
 
 
	 00:47:14
     ◼ 
      
     ►  
     And I'm also viewing it as almost as an anthropological experiment. 
     
     
  
 
 
	 00:47:21
     ◼ 
      
     ►  
     I am coming into this office environment. 
     
     
  
 
 
	 00:47:24
     ◼ 
      
     ►  
     It's like, "Oh yes, hello fellow office workers." 
     
     
  
 
 
	 00:47:28
     ◼ 
      
     ►  
     Like, "I'm just going to my desk and yes, I am one of you too. 
     
     
  
 
 
	 00:47:33
     ◼ 
      
     ►  
     Yes, we are here all on the computers working together." 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     I'm treating it very much in this mental mode of I am apart from this. 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     Like this is, I'm just passing through on this thing and there are so many details about this that I find 
     
     
  
 
 
	 00:47:49
     ◼ 
      
     ►  
     interesting and/or horrifying that, but I'm viewing them from a distance or from a bit of a separation. 
     
     
  
 
 
	 00:48:00
     ◼ 
      
     ►  
     And that is why this thing is working. 
     
     
  
 
 
 
	 00:48:04
     ◼ 
      
     ►  
     Hello Cortex listeners. It's your friend, CGP Grey, recording now, late at night, from my glass cube. 
     
     
  
 
 
	 00:48:12
     ◼ 
      
     ►  
     Do you hear that? [knocking] 
     
     
  
 
 
	 00:48:14
     ◼ 
      
     ►  
     That's the sound of me knocking on the wall of my cube. 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     Because I'm a nosy sort, during the day I like to walk around and look in all the cubes, then see what everybody's up to. 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     See what they're doing. 
     
     
  
 
 
	 00:48:26
     ◼ 
      
     ►  
     You know what I see a lot of? Little companies with a few people building a website. 
     
     
  
 
 
	 00:48:33
     ◼ 
      
     ►  
     A website that looks terrible. You know what they need? 
     
     
  
 
 
	 00:48:36
     ◼ 
      
     ►  
     They need to listen to Cortex so that they know 
     
     
  
 
 
	 00:48:39
     ◼ 
      
     ►  
     about Squarespace. If you're an eight-person company in a smallish glass cube 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     and you just need a website to let the world know what your business is 
     
     
  
 
 
	 00:48:48
     ◼ 
      
     ►  
     you probably shouldn't have one of those people spending all of their time making 
     
     
  
 
 
 
	 00:48:54
     ◼ 
      
     ►  
     That's what Squarespace is for. With Squarespace 
     
     
  
 
 
	 00:48:57
     ◼ 
      
     ►  
     you can have a website up and running in no time flat. 
     
     
  
 
 
	 00:49:01
     ◼ 
      
     ►  
     Squarespace is the place that lets you easily create a website for your next idea. 
     
     
  
 
 
	 00:49:07
     ◼ 
      
     ►  
     If you want to sell something because you're a company, you can do an online store with Squarespace. 
     
     
  
 
 
	 00:49:13
     ◼ 
      
     ►  
     If you're a design agency and you need to show off your portfolio, guess what? Squarespace does that. 
     
     
  
 
 
	 00:49:19
     ◼ 
      
     ►  
     Maybe you just need to have a blog where you can let everybody know what your company is up to. 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     You know the answer. The answer is Squarespace. 
     
     
  
 
 
	 00:49:27
     ◼ 
      
     ►  
     because Squarespace is the all-in-one platform that lets you do everything you want to do. 
     
     
  
 
 
	 00:49:33
     ◼ 
      
     ►  
     And there's nothing to install, no patches to worry about, no upgrades needed. 
     
     
  
 
 
	 00:49:39
     ◼ 
      
     ►  
     And guess what? Squarespace is way cheaper than hiring someone to work on a website all the time. 
     
     
  
 
 
	 00:49:45
     ◼ 
      
     ►  
     Squarespace is just $12 a month. 
     
     
  
 
 
	 00:49:49
     ◼ 
      
     ►  
     That gives you access to all of their beautiful templates, their 24/7 customer support, everything they offer. 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     That's why my company in a glass cube uses Squarespace, because there's no room in here for somebody else to maintain a website all the time. 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     So right now you can start a trial by going to squarespace.com, 
     
     
  
 
 
	 00:50:09
     ◼ 
      
     ►  
     and when you decide to sign up, use the offer code "CORTEX" to get 10% off your purchase and show your support for the show. 
     
     
  
 
 
	 00:50:18
     ◼ 
      
     ►  
     Squarespace. Make your next move, make your next website. 
     
     
  
 
 
	 00:50:21
     ◼ 
      
     ►  
     Thanks to Squarespace for supporting Cortex and all of Relay FM. 
     
     
  
 
 
	 00:50:25
     ◼ 
      
     ►  
     How's that Nintendo Switch treating you? 
     
     
  
 
 
 
	 00:50:30
     ◼ 
      
     ►  
     I'm trying to get up my 200cc Mario Kart skills. 
     
     
  
 
 
	 00:50:34
     ◼ 
      
     ►  
     That's difficult. 
     
     
  
 
 
	 00:50:35
     ◼ 
      
     ►  
     You've got a break on 200cc, you can't just smash into the corners anymore. 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     No way around that. 
     
     
  
 
 
	 00:50:42
     ◼ 
      
     ►  
     Yes, that's what I have learned. 
     
     
  
 
 
	 00:50:45
     ◼ 
      
     ►  
     I need to break. 
     
     
  
 
 
 
	 00:50:48
     ◼ 
      
     ►  
     And I'm not very good at it. 
     
     
  
 
 
	 00:50:49
     ◼ 
      
     ►  
     But it's still 95, actually no probably 99% Mario Kart around these parts. 
     
     
  
 
 
	 00:50:58
     ◼ 
      
     ►  
     Not so much Zelda. 
     
     
  
 
 
 
	 00:51:00
     ◼ 
      
     ►  
     Got a little bored with Zelda. 
     
     
  
 
 
 
	 00:51:02
     ◼ 
      
     ►  
     I want to tell you about a game that I've been playing for a couple of days but I've 
     
     
  
 
 
	 00:51:08
     ◼ 
      
     ►  
     been waiting for for a long time. 
     
     
  
 
 
	 00:51:10
     ◼ 
      
     ►  
     And I think you would like it. 
     
     
  
 
 
	 00:51:13
     ◼ 
      
     ►  
     It's called Stardew Valley. 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     Have you heard of Stardew Valley before? 
     
     
  
 
 
	 00:51:17
     ◼ 
      
     ►  
     I have because you have pitched it to me before. 
     
     
  
 
 
	 00:51:20
     ◼ 
      
     ►  
     I think on this very show you mentioned Stardew Valley as a possibility. 
     
     
  
 
 
	 00:51:23
     ◼ 
      
     ►  
     I mentioned it to you as a game that was upcoming when you first got your Switch a couple of 
     
     
  
 
 
 
	 00:51:29
     ◼ 
      
     ►  
     My memory is it's a farming simulator? 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     Yeah, it is. 
     
     
  
 
 
	 00:51:32
     ◼ 
      
     ►  
     Sounds terribly boring. 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     Who wants to simulate that kind of thing? 
     
     
  
 
 
	 00:51:34
     ◼ 
      
     ►  
     Who would play farming simulators, right? 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     This is why I am offering this game to you as an option. 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     It is part farming simulator, part RPG. 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     Have you ever played Animal Crossing? 
     
     
  
 
 
	 00:51:45
     ◼ 
      
     ►  
     No, I haven't. 
     
     
  
 
 
	 00:51:47
     ◼ 
      
     ►  
     The only thing I know about Animal Crossing is the video review of it that Yahtzee did, 
     
     
  
 
 
	 00:51:52
     ◼ 
      
     ►  
     which is like a work of genius. But no, I don't, I don't, I'm unfamiliar with these 
     
     
  
 
 
 
	 00:51:58
     ◼ 
      
     ►  
     Okay, so I guess the way for me to try and describe this game to you is that there is 
     
     
  
 
 
	 00:52:04
     ◼ 
      
     ►  
     like a very light RPG mechanic in that you're in a town and there are people that you can 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     talk to and sometimes they'll give you quests but you can also build your relationships 
     
     
  
 
 
 
	 00:52:13
     ◼ 
      
     ►  
     Oh, you have to do errands for the people? 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     It's way less that the errands that you perform for people are purely as a way to 
     
     
  
 
 
	 00:52:20
     ◼ 
      
     ►  
     get your money quicker. 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     There isn't a story that is forced in that way, like you have to progress through this 
     
     
  
 
 
	 00:52:28
     ◼ 
      
     ►  
     by doing errands. 
     
     
  
 
 
	 00:52:29
     ◼ 
      
     ►  
     So I don't need to find chickens for a guy to get the boomerang? 
     
     
  
 
 
	 00:52:32
     ◼ 
      
     ►  
     That's not what this is? 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     Yeah, you don't need to do that sort of stuff because the result of doing these things 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     is to get money from them and then the money helps you push forward. 
     
     
  
 
 
	 00:52:41
     ◼ 
      
     ►  
     And really the main focus that you have is building your farm. Right? Like it starts 
     
     
  
 
 
	 00:52:47
     ◼ 
      
     ►  
     off great actually. Like I don't want to say too much because I find it kind of surprising 
     
     
  
 
 
	 00:52:50
     ◼ 
      
     ►  
     but like basically you're a person who decides that you want to go start a farm. Right? Like 
     
     
  
 
 
	 00:52:55
     ◼ 
      
     ►  
     this is this is kind of what you are. And there are there is some surprises in it for 
     
     
  
 
 
	 00:52:59
     ◼ 
      
     ►  
     me in that there are intriguing little things that happen which build into a story which 
     
     
  
 
 
	 00:53:07
     ◼ 
      
     ►  
     exists in the game but you don't really have to pay a ton of attention to it if 
     
     
  
 
 
	 00:53:11
     ◼ 
      
     ►  
     you don't want to like I feel like it's kind of got this like addition of a 
     
     
  
 
 
	 00:53:14
     ◼ 
      
     ►  
     story that I wasn't expecting which is kind of surprising but a lot of this 
     
     
  
 
 
	 00:53:19
     ◼ 
      
     ►  
     game is resource and time management hmm which is why I think you would like it 
     
     
  
 
 
	 00:53:24
     ◼ 
      
     ►  
     like you are farming you are creating a farmland like you're clearing out the 
     
     
  
 
 
	 00:53:29
     ◼ 
      
     ►  
     farmland you're planting the stuff you're watering the plants you're 
     
     
  
 
 
	 00:53:33
     ◼ 
      
     ►  
     harvesting them and you're selling them and as a way to build up more and more 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     money to plant more and more things and then to get animals as a way to 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     continually make your farm bigger and bigger and bigger like you have this 
     
     
  
 
 
	 00:53:44
     ◼ 
      
     ►  
     huge plot of land that you can work with and you can build up the farm and then 
     
     
  
 
 
	 00:53:49
     ◼ 
      
     ►  
     you can build up your house and you can decorate if you want to it's like as a 
     
     
  
 
 
	 00:53:53
     ◼ 
      
     ►  
     something else you can spend your money on. 
     
     
  
 
 
	 00:53:55
     ◼ 
      
     ►  
     Can I automate this or hire people to do some of this work for me? 
     
     
  
 
 
	 00:53:59
     ◼ 
      
     ►  
     That is a question that I don't have an answer for because I'm not that far in. 
     
     
  
 
 
	 00:54:04
     ◼ 
      
     ►  
     Like I'm still a relatively small farm, like I don't know if it's a thing that you can do. 
     
     
  
 
 
	 00:54:07
     ◼ 
      
     ►  
     See, that's where the sweet spot comes from. 
     
     
  
 
 
	 00:54:10
     ◼ 
      
     ►  
     In the world of imaginary work, when you start thinking, "Hmm, how can I automate this imaginary work?" 
     
     
  
 
 
	 00:54:14
     ◼ 
      
     ►  
     Well, so there's like, I've seen some elements of this in that like, 
     
     
  
 
 
	 00:54:17
     ◼ 
      
     ►  
     so one of the things that I'm doing now, every morning, I have to water my plants, right? 
     
     
  
 
 
	 00:54:21
     ◼ 
      
     ►  
     Like I have to go through and individually water every plant. 
     
     
  
 
 
	 00:54:24
     ◼ 
      
     ►  
     That's like one of the things I have to do every day. 
     
     
  
 
 
	 00:54:27
     ◼ 
      
     ►  
     But I know it's possible to buy sprinklers, 
     
     
  
 
 
	 00:54:31
     ◼ 
      
     ►  
     like to make sprinklers. 
     
     
  
 
 
 
	 00:54:34
     ◼ 
      
     ►  
     - Which then take that job away from me, right? 
     
     
  
 
 
	 00:54:36
     ◼ 
      
     ►  
     So like that's the thing that I'll be able to do. 
     
     
  
 
 
	 00:54:39
     ◼ 
      
     ►  
     - So the reason I ask, just to be clear here, 
     
     
  
 
 
	 00:54:42
     ◼ 
      
     ►  
     is because what I'm cautious of is the Farmville 
     
     
  
 
 
	 00:54:47
     ◼ 
      
     ►  
     type gameplay where the game is just playing 
     
     
  
 
 
	 00:54:52
     ◼ 
      
     ►  
     on your loss aversion. 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     Like, oh, you need to harvest your pumpkins today, 
     
     
  
 
 
	 00:54:55
     ◼ 
      
     ►  
     otherwise you're going to lose them, right? 
     
     
  
 
 
	 00:54:57
     ◼ 
      
     ►  
     which is just solely their mechanism 
     
     
  
 
 
	 00:54:59
     ◼ 
      
     ►  
     to make you keep coming back. 
     
     
  
 
 
	 00:55:00
     ◼ 
      
     ►  
     - Yeah, this game has elements of that, 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     but it's not real world time. 
     
     
  
 
 
 
	 00:55:06
     ◼ 
      
     ►  
     - So things are only growing when you're playing. 
     
     
  
 
 
	 00:55:08
     ◼ 
      
     ►  
     - Okay, all right. 
     
     
  
 
 
	 00:55:10
     ◼ 
      
     ►  
     - Right, so if you left the game for a week, 
     
     
  
 
 
	 00:55:12
     ◼ 
      
     ►  
     your crops don't die, 
     
     
  
 
 
	 00:55:14
     ◼ 
      
     ►  
     because you haven't been playing the game. 
     
     
  
 
 
	 00:55:17
     ◼ 
      
     ►  
     But there is an element of going through and harvesting. 
     
     
  
 
 
	 00:55:20
     ◼ 
      
     ►  
     You will do the harvesting. 
     
     
  
 
 
	 00:55:22
     ◼ 
      
     ►  
     But I've been enjoying, 
     
     
  
 
 
	 00:55:24
     ◼ 
      
     ►  
     even though it's like it's beginning more work, right? 
     
     
  
 
 
	 00:55:27
     ◼ 
      
     ►  
     Like to make my farm bigger and bigger, 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     like there was a moment where I was like, 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     "Oh, that's how I make more money, I plant more stuff." 
     
     
  
 
 
	 00:55:33
     ◼ 
      
     ►  
     Right, like it's just kind of this, 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     it's a very simple thing, but like it took me a moment. 
     
     
  
 
 
	 00:55:37
     ◼ 
      
     ►  
     I was like, "I'm making a lot of money on this game." 
     
     
  
 
 
	 00:55:39
     ◼ 
      
     ►  
     'Cause I just kind of was keeping the plot that I made 
     
     
  
 
 
	 00:55:42
     ◼ 
      
     ►  
     the same size and was just refilling it. 
     
     
  
 
 
	 00:55:44
     ◼ 
      
     ►  
     It's like, "Oh no, I should spend all of the money 
     
     
  
 
 
	 00:55:46
     ◼ 
      
     ►  
     that I have to buy more seeds." 
     
     
  
 
 
	 00:55:49
     ◼ 
      
     ►  
     As opposed to like trying to slowly save up 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     to buy something that I needed. 
     
     
  
 
 
	 00:55:54
     ◼ 
      
     ►  
     So, but there are like, you know, there's also like, um, there's mining that you can 
     
     
  
 
 
 
	 00:56:00
     ◼ 
      
     ►  
     So you go in and like, there is like a most spelunky like mine that you go into and there 
     
     
  
 
 
	 00:56:05
     ◼ 
      
     ►  
     are like, uh, simple enemies that you kind of hack and slash at. 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     And that's the way do you build up resources. 
     
     
  
 
 
	 00:56:11
     ◼ 
      
     ►  
     And the deeper that you go into this mine, the better resources you need. 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     Like I need iron to build the sprinklers and I'm confident- 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     Okay, so this sounds very Minecrafty in a way. 
     
     
  
 
 
	 00:56:20
     ◼ 
      
     ►  
     Um, in a way, yes. 
     
     
  
 
 
	 00:56:24
     ◼ 
      
     ►  
     Like Stardew Valley, I think the reason that it has become so popular, because it's been 
     
     
  
 
 
	 00:56:28
     ◼ 
      
     ►  
     a very popular PC game for quite a while, I think one of the reasons that it became 
     
     
  
 
 
	 00:56:33
     ◼ 
      
     ►  
     so popular is it borrows a lot of very interesting mechanics from a bunch of different types 
     
     
  
 
 
 
	 00:56:38
     ◼ 
      
     ►  
     So like Animal Crossing, Stardew Valley, Spelunky and Minecraft. 
     
     
  
 
 
	 00:56:42
     ◼ 
      
     ►  
     Like it's got all of this type of aspect in it, but it's all presented in a 16-bit 
     
     
  
 
 
	 00:56:45
     ◼ 
      
     ►  
     art style, right? 
     
     
  
 
 
	 00:56:46
     ◼ 
      
     ►  
     Like it's very simple. 
     
     
  
 
 
	 00:56:49
     ◼ 
      
     ►  
     The controls are pretty simple. 
     
     
  
 
 
	 00:56:52
     ◼ 
      
     ►  
     It is a good game, but it is one of those games that like, another reason I think you'll 
     
     
  
 
 
	 00:56:58
     ◼ 
      
     ►  
     like it is I accidentally spent seven hours playing it yesterday because it's just one 
     
     
  
 
 
 
	 00:57:05
     ◼ 
      
     ►  
     Because everything's done in days. 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     So like you wake up, you do your stuff, and then you go to sleep. 
     
     
  
 
 
	 00:57:14
     ◼ 
      
     ►  
     And like different things happen. 
     
     
  
 
 
	 00:57:15
     ◼ 
      
     ►  
     So like you might do a thing and it's like you get like a little message like, "oh tomorrow 
     
     
  
 
 
	 00:57:19
     ◼ 
      
     ►  
     this thing's gonna be on sale in the store." 
     
     
  
 
 
	 00:57:21
     ◼ 
      
     ►  
     like well I could that would be good so I'll get that and then I'll stop playing after that but 
     
     
  
 
 
	 00:57:26
     ◼ 
      
     ►  
     then there's this other thing that happens and then there's another day and another day and 
     
     
  
 
 
	 00:57:29
     ◼ 
      
     ►  
     another day and you know you have limited energy as an individual so you plan around how much energy 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     you spend in a day right like if you spend the whole day trying to clear out the farm you'll get 
     
     
  
 
 
	 00:57:42
     ◼ 
      
     ►  
     tired but you can eat to build the energy back up but you might want to save those ingredients to 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     sell them instead. Like, I think this is a game you would enjoy. 
     
     
  
 
 
	 00:57:52
     ◼ 
      
     ►  
     You're selling it very hard here, Myke. Because I think it's great. I think it's 
     
     
  
 
 
	 00:57:59
     ◼ 
      
     ►  
     really great. I love it. 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     Yeah, five stars from Myke. 
     
     
  
 
 
	 00:58:02
     ◼ 
      
     ►  
     I think so. I've waited for a long time for this game and it's paid off. Like, I am enjoying 
     
     
  
 
 
	 00:58:07
     ◼ 
      
     ►  
     it immensely. In a way that No Man's Sky, right, like, people always laugh when they 
     
     
  
 
 
	 00:58:12
     ◼ 
      
     ►  
     hear the episode a long time ago where I talk about, "Oh, I can't wait for No Man's Sky 
     
     
  
 
 
	 00:58:15
     ◼ 
      
     ►  
     had to come out and then it kind of ended up being overwhelming. Stardew Valley already 
     
     
  
 
 
	 00:58:21
     ◼ 
      
     ►  
     had a track record beforehand, where it's considered to be a great game. I have a bunch 
     
     
  
 
 
	 00:58:25
     ◼ 
      
     ►  
     of flights coming up and I'm very excited about the prospect of being able to spend 
     
     
  
 
 
	 00:58:29
     ◼ 
      
     ►  
     six hours just tending to my crops. 
     
     
  
 
 
	 00:58:32
     ◼ 
      
     ►  
     Alright, alright, you've been pushing it so hard, I'll give it a try. 
     
     
  
 
 
	 00:58:35
     ◼ 
      
     ►  
     I want you to try this one and you can report back, but I think that you would like this 
     
     
  
 
 
	 00:58:39
     ◼ 
      
     ►  
     game. It's one of those games that's perfect for the Switch because you can take it with 
     
     
  
 
 
 
	 00:58:45
     ◼ 
      
     ►  
     I don't know about this idea about bringing a whole other... 
     
     
  
 
 
	 00:58:49
     ◼ 
      
     ►  
     I know everybody that's a selling feature for the Switch is "oh boy you can bring it 
     
     
  
 
 
	 00:58:52
     ◼ 
      
     ►  
     with you" and I was like "I got another thing to bring" and now I need to bring my USB-C 
     
     
  
 
 
	 00:58:56
     ◼ 
      
     ►  
     cable to charge the thing as well. 
     
     
  
 
 
	 00:58:59
     ◼ 
      
     ►  
     I'm not sure I'm ever going to be a guy who travels with a Switch. 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     Yeah but you should already do that because you have a MacBook Pro. 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     Oh god yes that's right of course never mind. 
     
     
  
 
 
 
	 00:59:08
     ◼ 
      
     ►  
     It's all the same charger. 
     
     
  
 
 
	 00:59:09
     ◼ 
      
     ►  
     Universal USB-C, the universal plug that I love so much. 
     
     
  
 
 
	 00:59:15
     ◼ 
      
     ►  
     Externally symmetrical, internally in the wire, not the same everywhere. 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     It's great. I love you USB-C. 
     
     
  
 
 
	 00:59:21
     ◼ 
      
     ►  
     Yeah, I'm not sure I'm going to be someone who brings the Switch with me. 
     
     
  
 
 
	 00:59:23
     ◼ 
      
     ►  
     Here's the thing, Myke. 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     It's not that I wouldn't enjoy bringing the Switch with me, 
     
     
  
 
 
	 00:59:29
     ◼ 
      
     ►  
     but I think there is something 
     
     
  
 
 
	 00:59:31
     ◼ 
      
     ►  
     there's something that I resist about the idea of 
     
     
  
 
 
	 00:59:35
     ◼ 
      
     ►  
     acknowledging in advance that when I am traveling, I'm going to be playing a bunch of video games. 
     
     
  
 
 
	 00:59:42
     ◼ 
      
     ►  
     I feel like I have a little bit of psychological resistance to that, 
     
     
  
 
 
	 00:59:45
     ◼ 
      
     ►  
     because normally when I'm traveling it's the idea that I'm doing-- 
     
     
  
 
 
	 00:59:48
     ◼ 
      
     ►  
     I'm traveling because there's a good reason. There's a thing that I want to do. 
     
     
  
 
 
	 00:59:52
     ◼ 
      
     ►  
     What are you doing on the plane? 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     No, I-- like, yes, but see, in Fantasyland, what I'm doing on the plane is 
     
     
  
 
 
	 00:59:59
     ◼ 
      
     ►  
     amazing work in an isolated environment. 
     
     
  
 
 
	 01:00:02
     ◼ 
      
     ►  
     That doesn't happen. 
     
     
  
 
 
 
	 01:00:04
     ◼ 
      
     ►  
     Here's the problem. 
     
     
  
 
 
	 01:00:06
     ◼ 
      
     ►  
     It's like a slot machine, right? 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     Every once in a while it does, and it's fantastic, 
     
     
  
 
 
	 01:00:10
     ◼ 
      
     ►  
     and I'm always hoping for that. 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     But yes, most of the time, 
     
     
  
 
 
	 01:00:14
     ◼ 
      
     ►  
     the idea of what I'm going to do on the plane 
     
     
  
 
 
	 01:00:17
     ◼ 
      
     ►  
     versus the reality of what actually happens on the plane 
     
     
  
 
 
	 01:00:19
     ◼ 
      
     ►  
     is not one and the same. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     And of course, the plane would be an absolutely perfect time to bring a switch. 
     
     
  
 
 
	 01:00:25
     ◼ 
      
     ►  
     But I'm resistant to... 
     
     
  
 
 
	 01:00:28
     ◼ 
      
     ►  
     bringing the switch feels like giving in and acknowledging 
     
     
  
 
 
	 01:00:31
     ◼ 
      
     ►  
     that the amazing work times on a plane will just never happen because I'm just going to 
     
     
  
 
 
	 01:00:35
     ◼ 
      
     ►  
     take out my Switch. 
     
     
  
 
 
	 01:00:36
     ◼ 
      
     ►  
     You're missing out. 
     
     
  
 
 
	 01:00:37
     ◼ 
      
     ►  
     You're missing out. 
     
     
  
 
 
	 01:00:38
     ◼ 
      
     ►  
     Like, you could be playing Mario Kart instead of watching a dumb movie, right? 
     
     
  
 
 
	 01:00:42
     ◼ 
      
     ►  
     Like just, you need to do two things. 
     
     
  
 
 
	 01:00:44
     ◼ 
      
     ►  
     One, you need to buy Stardew Valley and then the next time you get on a plane you have 
     
     
  
 
 
	 01:00:48
     ◼ 
      
     ►  
     to take this thing with you. 
     
     
  
 
 
	 01:00:49
     ◼ 
      
     ►  
     I'm telling you, man, it's so good. 
     
     
  
 
 
	 01:00:51
     ◼ 
      
     ►  
     Like some of these trips that me and you take… 
     
     
  
 
 
	 01:00:53
     ◼ 
      
     ►  
     I've got to bring the little card with me. 
     
     
  
 
 
	 01:00:55
     ◼ 
      
     ►  
     The little card? 
     
     
  
 
 
	 01:00:56
     ◼ 
      
     ►  
     What little card? 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     I need to bring the little, I need to remember which memory cards to bring with me for which 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     games on my Switch. Why are you buying the game? Download them. 
     
     
  
 
 
	 01:01:04
     ◼ 
      
     ►  
     What? Oh, I didn't even know this was a thing you could do. I thought you had to buy the 
     
     
  
 
 
	 01:01:08
     ◼ 
      
     ►  
     card. No, the eShop. You need to have an SD card, 
     
     
  
 
 
	 01:01:10
     ◼ 
      
     ►  
     like a micro SD card, but they're super cheap and super easy to deal with. You just buy 
     
     
  
 
 
	 01:01:15
     ◼ 
      
     ►  
     like a big micro SD card, pop it in the back, and then you can just download games from 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     the eShop. Oh. I didn't even know this was a thing. 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     I only own one cart, which is Zelda. 
     
     
  
 
 
	 01:01:27
     ◼ 
      
     ►  
     And the Zelda cartridge stays in the Nintendo Switch. 
     
     
  
 
 
	 01:01:30
     ◼ 
      
     ►  
     It's never been taken out from the day I got the Switch. 
     
     
  
 
 
	 01:01:33
     ◼ 
      
     ►  
     So it's always there. 
     
     
  
 
 
	 01:01:34
     ◼ 
      
     ►  
     Everything else I download. 
     
     
  
 
 
	 01:01:35
     ◼ 
      
     ►  
     - I've been thinking Nintendo really needs 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     to get on this idea of an app store 
     
     
  
 
 
	 01:01:40
     ◼ 
      
     ►  
     so I can just download games to my Switch. 
     
     
  
 
 
	 01:01:42
     ◼ 
      
     ►  
     - There's like a dedicated button on the menu. 
     
     
  
 
 
	 01:01:43
     ◼ 
      
     ►  
     It's like a shopping bag. 
     
     
  
 
 
	 01:01:45
     ◼ 
      
     ►  
     It's where you go to buy the games. 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     - Never even noticed. 
     
     
  
 
 
	 01:01:49
     ◼ 
      
     ►  
     - So go to the eShop. 
     
     
  
 
 
	 01:01:51
     ◼ 
      
     ►  
     Get the Stardew Valley. 
     
     
  
 
 
	 01:01:53
     ◼ 
      
     ►  
     Do you know what I'm looking at on my screen literally right now, Myke? 
     
     
  
 
 
	 01:01:57
     ◼ 
      
     ►  
     I'm looking at amazon.co.uk where I typed in "Stardew Valley Switch" 
     
     
  
 
 
	 01:02:01
     ◼ 
      
     ►  
     to try to find the thing where I buy the card, and I didn't see it. 
     
     
  
 
 
	 01:02:04
     ◼ 
      
     ►  
     I was like, "How am I supposed to get this game?" 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     Yeah, because they haven't got a physical release of it yet. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     It's just a digital release. 
     
     
  
 
 
	 01:02:10
     ◼ 
      
     ►  
     Oh, see? I learned something today. 
     
     
  
 
 
 
	 01:02:13
     ◼ 
      
     ►  
     I see you've put the thing in the show notes, Myke. 
     
     
  
 
 
	 01:02:17
     ◼ 
      
     ►  
     The thing that you have been bothering me about for... 
     
     
  
 
 
	 01:02:21
     ◼ 
      
     ►  
     six months? Maybe more? 
     
     
  
 
 
	 01:02:23
     ◼ 
      
     ►  
     It's probably longer than that. 
     
     
  
 
 
	 01:02:25
     ◼ 
      
     ►  
     - Yeah, I think it is really longer than that. 
     
     
  
 
 
	 01:02:26
     ◼ 
      
     ►  
     - I actually think this is the thing that I've had 
     
     
  
 
 
	 01:02:28
     ◼ 
      
     ►  
     since my original notes document 
     
     
  
 
 
	 01:02:30
     ◼ 
      
     ►  
     from before Cortex existed. 
     
     
  
 
 
 
	 01:02:36
     ◼ 
      
     ►  
     - So I wanna do a Cortex Book Club episode on the next show. 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     So that means in advance, 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     me and you are gonna read a book 
     
     
  
 
 
	 01:02:43
     ◼ 
      
     ►  
     and we're gonna talk about it 
     
     
  
 
 
	 01:02:44
     ◼ 
      
     ►  
     and we want to tell people about it now 
     
     
  
 
 
	 01:02:46
     ◼ 
      
     ►  
     so they can read along with the book if they so choose. 
     
     
  
 
 
 
	 01:02:51
     ◼ 
      
     ►  
     going to be discussing Seven Habits of Highly Effective People by Stephen R. Covey, which 
     
     
  
 
 
	 01:02:59
     ◼ 
      
     ►  
     is a book that you've probably heard of. I feel like in the pantheon of business books, 
     
     
  
 
 
	 01:03:07
     ◼ 
      
     ►  
     this is one of the big ones. 
     
     
  
 
 
	 01:03:09
     ◼ 
      
     ►  
     Yeah, there's this one and there's that book about moving cheese. 
     
     
  
 
 
	 01:03:13
     ◼ 
      
     ►  
     Where is my cheese? Who Moved My Cheese? That one. 
     
     
  
 
 
	 01:03:16
     ◼ 
      
     ►  
     Who Moved My Cheese, yeah. 
     
     
  
 
 
	 01:03:17
     ◼ 
      
     ►  
     I saw an animated video version of that about five or six years ago, one time. 
     
     
  
 
 
	 01:03:25
     ◼ 
      
     ►  
     I cannot get the song out of my head every time I hear it. 
     
     
  
 
 
	 01:03:31
     ◼ 
      
     ►  
     It's so bad. 
     
     
  
 
 
	 01:03:33
     ◼ 
      
     ►  
     It was like an animation done in the 80s, and they have this little song, 
     
     
  
 
 
	 01:03:37
     ◼ 
      
     ►  
     Who Moved My Cheese song, and it's just horrific. 
     
     
  
 
 
	 01:03:40
     ◼ 
      
     ►  
     I see if I can find a link. 
     
     
  
 
 
	 01:03:41
     ◼ 
      
     ►  
     I'll put it in the show notes if I can find a link to this on YouTube or something. 
     
     
  
 
 
	 01:03:44
     ◼ 
      
     ►  
     Don't do that. You're going to confuse the people, Myke. 
     
     
  
 
 
	 01:03:46
     ◼ 
      
     ►  
     You just look, okay, so we got off on a bit of a tangent straightaway because my brain just resists and slides off seven habits of highly effective people. 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     Because, okay, so here's my backstory. Here's why it's been in the show notes for forever. 
     
     
  
 
 
	 01:04:00
     ◼ 
      
     ►  
     Is because I know I already read this book a long time ago. 
     
     
  
 
 
	 01:04:04
     ◼ 
      
     ►  
     And I just, I have had a great deal of resistance to the idea of reading it again. 
     
     
  
 
 
	 01:04:11
     ◼ 
      
     ►  
     But Myke has been bothering me about it for so long and I don't know why but I finally caved and so 
     
     
  
 
 
	 01:04:18
     ◼ 
      
     ►  
     We're going to do this 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     so if you if you want to 
     
     
  
 
 
	 01:04:22
     ◼ 
      
     ►  
     Be all caught up on the book club before the next episode of the show you two 
     
     
  
 
 
	 01:04:27
     ◼ 
      
     ►  
     can read seven habits of highly effective people and 
     
     
  
 
 
	 01:04:30
     ◼ 
      
     ►  
     We're going to talk about it next time 
     
     
  
 
 
	 01:04:33
     ◼ 
      
     ►  
     But the thing that is always worth remembering 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     with the book club is we're gonna do our very best to give you all of the important information 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     in the episode. So if you want to read along then do it but we're gonna do our best to try and 
     
     
  
 
 
	 01:04:48
     ◼ 
      
     ►  
     digest it and give you the important stuff. So seven habits of highly effective people. I can't 
     
     
  
 
 
	 01:04:54
     ◼ 
      
     ►  
     wait to be highly effective. You can read it but you can also listen to the tone of my voice and 
     
     
  
 
 
	 01:05:01
     ◼ 
      
     ►  
     And think about me having put this off for so very long. 
     
     
  
 
 
	 01:05:06
     ◼ 
      
     ►  
     So it's there, it's like an option on the table. 
     
     
  
 
 
	 01:05:09
     ◼ 
      
     ►  
     It's an option at the book buffet that you can pick up 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     or you can pass right by. 
     
     
  
 
 
	 01:05:16
     ◼ 
      
     ►  
     It's just there, but we'll be talking about it next time. 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     - Gray, it is time for some #AskCortex questions. 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     So listeners, you can send these into us. 
     
     
  
 
 
	 01:05:27
     ◼ 
      
     ►  
     You just tweet with the #AskCortex, 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     they go into a document. 
     
     
  
 
 
	 01:05:31
     ◼ 
      
     ►  
     And I want to try and do these more often. 
     
     
  
 
 
	 01:05:32
     ◼ 
      
     ►  
     So we're going to start today with some questions 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     that I've picked out from our listeners. 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     And the first one comes from Nathan and Nathan asks, 
     
     
  
 
 
	 01:05:40
     ◼ 
      
     ►  
     how do you two deal with tasks that you despise 
     
     
  
 
 
	 01:05:43
     ◼ 
      
     ►  
     but have to do yourself a must complete in a timely manner? 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     - Okay, Myke, I think you should go first on this one. 
     
     
  
 
 
	 01:05:55
     ◼ 
      
     ►  
     - So the way that I handle this 
     
     
  
 
 
	 01:05:59
     ◼ 
      
     ►  
     is knowing when I need to do the task, 
     
     
  
 
 
	 01:06:01
     ◼ 
      
     ►  
     so knowing what the deadline is, 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     and then setting the to-do item 
     
     
  
 
 
	 01:06:05
     ◼ 
      
     ►  
     like three weeks before the due time. 
     
     
  
 
 
 
	 01:06:10
     ◼ 
      
     ►  
     - Because it is the constant badgering 
     
     
  
 
 
	 01:06:13
     ◼ 
      
     ►  
     that I may end up doing it. 
     
     
  
 
 
	 01:06:15
     ◼ 
      
     ►  
     Right, so say for example it's a tax-related thing, right, 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     because nobody ever wants to do that stuff, right, 
     
     
  
 
 
	 01:06:21
     ◼ 
      
     ►  
     like I guess unless you're an accountant, I guess. 
     
     
  
 
 
	 01:06:25
     ◼ 
      
     ►  
     I wonder if accountants like doing their own taxes. 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     Anyway, so I would set something like three weeks in advance and know that it needs to 
     
     
  
 
 
 
	 01:06:36
     ◼ 
      
     ►  
     And one of the reasons – I do this for two reasons, right? 
     
     
  
 
 
	 01:06:38
     ◼ 
      
     ►  
     One of the reasons is if it was to pop up on that final day, I wouldn't be so annoyed 
     
     
  
 
 
	 01:06:43
     ◼ 
      
     ►  
     at the universe, right? 
     
     
  
 
 
	 01:06:45
     ◼ 
      
     ►  
     Because it's like, "Ugh, why do I have to do this thing today?" 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     You feel like you were given fair notice. 
     
     
  
 
 
	 01:06:49
     ◼ 
      
     ►  
     Exactly, yeah. 
     
     
  
 
 
	 01:06:51
     ◼ 
      
     ►  
     It's not a surprise. 
     
     
  
 
 
	 01:06:52
     ◼ 
      
     ►  
     The boss didn't barge in and be like, "You've got to get me this TPS report by five." 
     
     
  
 
 
	 01:06:57
     ◼ 
      
     ►  
     Right, yeah. 
     
     
  
 
 
	 01:06:58
     ◼ 
      
     ►  
     And the other is for the benefit of work procrastination, which I believe is a thing 
     
     
  
 
 
	 01:07:06
     ◼ 
      
     ►  
     that I've spoken about before, in where I procrastinate from work that I need to do on a 
     
     
  
 
 
	 01:07:11
     ◼ 
      
     ►  
     day by doing work that I don't need to do. Which is a great use of time, actually. 
     
     
  
 
 
	 01:07:16
     ◼ 
      
     ►  
     That I feel like I can be like, "Oh, it's okay. I didn't do that thing I had to do today, 
     
     
  
 
 
	 01:07:20
     ◼ 
      
     ►  
     but I did other stuff." So I have these tasks, which are like these menial... because 
     
     
  
 
 
	 01:07:24
     ◼ 
      
     ►  
     These things, they tend to be like admin or like menial tasks that like only I can do. 
     
     
  
 
 
	 01:07:30
     ◼ 
      
     ►  
     I don't really think anybody likes tasks like this, right? Which is just like, 
     
     
  
 
 
	 01:07:33
     ◼ 
      
     ►  
     there is this thing which is an administrative thing that you don't want to have to deal with, 
     
     
  
 
 
	 01:07:37
     ◼ 
      
     ►  
     right? Like it's entering some data into a spreadsheet, finding some receipts in a folder, 
     
     
  
 
 
	 01:07:41
     ◼ 
      
     ►  
     scanning stuff, right? Like just this boring tasks which don't really have a result to them, 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     which you are comfortable, which you are excited about. So, but these are perfect time fillers. 
     
     
  
 
 
	 01:07:54
     ◼ 
      
     ►  
     Yeah. So that's how I do it. Like I set the task really early in the hopes that I will be slacking 
     
     
  
 
 
	 01:08:02
     ◼ 
      
     ►  
     off one day and decide that I'll just take care of that scanning now. That's how I do it. 
     
     
  
 
 
	 01:08:07
     ◼ 
      
     ►  
     Okay, so you're hoping that it'll be an opportunity for work procrastination in the future. 
     
     
  
 
 
	 01:08:12
     ◼ 
      
     ►  
     Like I'm tricking myself basically into doing these things. 
     
     
  
 
 
	 01:08:15
     ◼ 
      
     ►  
     Yeah, but you know what? That's what all of this stuff is, right? It's all about tricking yourself. 
     
     
  
 
 
	 01:08:19
     ◼ 
      
     ►  
     I'm a big believer in the method of tricking yourself because it's just like your brain is lazy and 
     
     
  
 
 
	 01:08:25
     ◼ 
      
     ►  
     You got it. You got to have a whole bunch of tricks up your sleeve to get anything done 
     
     
  
 
 
 
	 01:08:34
     ◼ 
      
     ►  
     Here's the thing when I look at this question, right so 
     
     
  
 
 
	 01:08:38
     ◼ 
      
     ►  
     At first I thought I was going to get a little bit out of it because 
     
     
  
 
 
 
	 01:08:45
     ◼ 
      
     ►  
     thought well 
     
     
  
 
 
	 01:08:47
     ◼ 
      
     ►  
     Just like I didn't want to 
     
     
  
 
 
	 01:08:49
     ◼ 
      
     ►  
     be the person who actually cancels my old office, like I will hand this off to my assistant to do. 
     
     
  
 
 
	 01:08:55
     ◼ 
      
     ►  
     I try to hand many things off to my assistant to do. 
     
     
  
 
 
	 01:08:59
     ◼ 
      
     ►  
     But when the question then specifies that you have to do, 
     
     
  
 
 
	 01:09:02
     ◼ 
      
     ►  
     it becomes a slightly different thing. 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     So here is a thing that I think is both good and sometimes bad. 
     
     
  
 
 
	 01:09:10
     ◼ 
      
     ►  
     Which is that I cannot help but always think about like the return on investment of time or like the upside or downside of doing various things. 
     
     
  
 
 
 
	 01:09:20
     ◼ 
      
     ►  
     You know where this is going, don't you, Myke? 
     
     
  
 
 
 
	 01:09:24
     ◼ 
      
     ►  
     I know the kind of question that this person is asking, and... 
     
     
  
 
 
 
	 01:09:30
     ◼ 
      
     ►  
     Everyone can't do this because civilization will fall apart, 
     
     
  
 
 
	 01:09:36
     ◼ 
      
     ►  
     but I often find my brain whispers to itself, 
     
     
  
 
 
	 01:09:40
     ◼ 
      
     ►  
     "What really happens if we don't do this?" 
     
     
  
 
 
 
	 01:09:44
     ◼ 
      
     ►  
     Right? Like... 
     
     
  
 
 
	 01:09:46
     ◼ 
      
     ►  
     Like, what's the... 
     
     
  
 
 
	 01:09:48
     ◼ 
      
     ►  
     But like what's the real downside of not doing this? 
     
     
  
 
 
	 01:09:52
     ◼ 
      
     ►  
     How big will the fine be? 
     
     
  
 
 
	 01:09:55
     ◼ 
      
     ►  
     Well yeah so this is... 
     
     
  
 
 
	 01:09:58
     ◼ 
      
     ►  
     How long will I have to go to prison for? 
     
     
  
 
 
	 01:10:00
     ◼ 
      
     ►  
     How big is the fine and what is my hourly rate? 
     
     
  
 
 
	 01:10:04
     ◼ 
      
     ►  
     Right and it's like okay well so like I really like basically I need a lot of motivation 
     
     
  
 
 
	 01:10:11
     ◼ 
      
     ►  
     if a task falls into the category of something that I despise 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     that also has a deadline that I need to do myself, 
     
     
  
 
 
	 01:10:23
     ◼ 
      
     ►  
     it's like I need a hell of a lot of motivation to do that kind of thing. 
     
     
  
 
 
	 01:10:28
     ◼ 
      
     ►  
     So it's like if this task is not the kind of thing that can be done by somebody else, 
     
     
  
 
 
	 01:10:36
     ◼ 
      
     ►  
     it's... there needs to be a real big downside to motivate me. 
     
     
  
 
 
	 01:10:40
     ◼ 
      
     ►  
     So that is the honest answer to this is 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     I'm just not very good at doing tasks 
     
     
  
 
 
	 01:10:46
     ◼ 
      
     ►  
     that my brain doesn't see a real upside for. 
     
     
  
 
 
	 01:10:50
     ◼ 
      
     ►  
     I'm terrible at that. 
     
     
  
 
 
	 01:10:52
     ◼ 
      
     ►  
     And it's a thing that I have definitely gotten way worse at 
     
     
  
 
 
	 01:10:57
     ◼ 
      
     ►  
     as I have gotten older. 
     
     
  
 
 
	 01:10:58
     ◼ 
      
     ►  
     Like my tolerance for doing that kind of stuff 
     
     
  
 
 
	 01:11:01
     ◼ 
      
     ►  
     has gone way down. 
     
     
  
 
 
	 01:11:03
     ◼ 
      
     ►  
     So don't take my advice on this thing. 
     
     
  
 
 
	 01:11:05
     ◼ 
      
     ►  
     - This is bad advice. 
     
     
  
 
 
	 01:11:07
     ◼ 
      
     ►  
     Alright, this is straight up bad advice. 
     
     
  
 
 
	 01:11:10
     ◼ 
      
     ►  
     Well, it is bad advice because, again, civilization would fall apart because once you do this 
     
     
  
 
 
	 01:11:17
     ◼ 
      
     ►  
     once and you realize, "Hey, wait a minute. 
     
     
  
 
 
	 01:11:20
     ◼ 
      
     ►  
     Nothing really that bad happened." 
     
     
  
 
 
	 01:11:23
     ◼ 
      
     ►  
     You realize, "Oh, I could do this more." 
     
     
  
 
 
	 01:11:24
     ◼ 
      
     ►  
     But everybody can't do that. 
     
     
  
 
 
	 01:11:26
     ◼ 
      
     ►  
     If everybody does that, it's bad for civilization. 
     
     
  
 
 
	 01:11:29
     ◼ 
      
     ►  
     So I shouldn't even be saying it out loud on the show. 
     
     
  
 
 
	 01:11:33
     ◼ 
      
     ►  
     This is why finds exist. 
     
     
  
 
 
	 01:11:35
     ◼ 
      
     ►  
     Yeah, this is why finds exist. 
     
     
  
 
 
	 01:11:37
     ◼ 
      
     ►  
     didn't do it at first, right? That they had to start finding people to make them do it. 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     B: Yeah, but so uh, so that's my answer is I break civilization. 
     
     
  
 
 
 
	 01:11:48
     ◼ 
      
     ►  
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     today. Go to blueapron.com/cortex and we'd like to thank Blue Apron for their support 
     
     
  
 
 
	 01:13:26
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     of Cortex and Relay FM. Blue Apron, a better way to cook. 
     
     
  
 
 
	 01:13:29
     ◼ 
      
     ►  
     We have been well known to like to try out email apps and to-do apps. That is a thing that me and 
     
     
  
 
 
	 01:13:36
     ◼ 
      
     ►  
     you both enjoy greatly. And Adrian wants to know if either of us have tried the app on iOS and on 
     
     
  
 
 
	 01:13:42
     ◼ 
      
     ►  
     the Mac, Things 3. Have you spent any time with Things 3? Oh yeah, of course. I try everything. 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     Oh yeah? Yeah, I'm always interested. I haven't tried this one. I mean, I've tried Things 3, 
     
     
  
 
 
	 01:13:54
     ◼ 
      
     ►  
     Even though I've, you know, I bought Things 2. I'm pretty sure I bought the original Things. 
     
     
  
 
 
	 01:13:58
     ◼ 
      
     ►  
     I know I had the original and Things 2, because Things 2 was around for like 100 years. 
     
     
  
 
 
	 01:14:03
     ◼ 
      
     ►  
     Yeah, maybe I didn't have the original. Yeah, maybe it was just Things 2. But yeah, 
     
     
  
 
 
	 01:14:07
     ◼ 
      
     ►  
     that one was around for a very long time. I've tried it. I have to, I like, 
     
     
  
 
 
	 01:14:15
     ◼ 
      
     ►  
     I like the aesthetics of Things. I think that app has a good look to the way it 
     
     
  
 
 
	 01:14:23
     ◼ 
      
     ►  
     organizes stuff. Wonderful looking. Yeah as opposed to I'll say to Daoist which is 
     
     
  
 
 
	 01:14:32
     ◼ 
      
     ►  
     very ugly I find in in the way it arranges stuff it's hard to pin down 
     
     
  
 
 
	 01:14:38
     ◼ 
      
     ►  
     what it is I just think it's ugly. I wouldn't call it ugly I would it is an 
     
     
  
 
 
	 01:14:42
     ◼ 
      
     ►  
     application that is cross-platform in design. Yeah maybe that's what it is. And apps that are that way they don't 
     
     
  
 
 
	 01:14:50
     ◼ 
      
     ►  
     necessarily have the beauty of any of the platforms that they're on. It's stripped back 
     
     
  
 
 
	 01:14:55
     ◼ 
      
     ►  
     in a non-minimalistic way, it's like stripped back in a functional way, which makes it unattractive. 
     
     
  
 
 
	 01:15:02
     ◼ 
      
     ►  
     Yeah, maybe that's what it is. But so yeah, Thing 3 looks great. I played around with it because 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     I like to keep my mind on what are the uses of these various apps because I do use more than one 
     
     
  
 
 
	 01:15:18
     ◼ 
      
     ►  
     to-do manager for different purposes. 
     
     
  
 
 
	 01:15:20
     ◼ 
      
     ►  
     And Things 3 just falls to me in an uncomfortable category of... 
     
     
  
 
 
	 01:15:25
     ◼ 
      
     ►  
     it's complicated enough that it doesn't fulfill the needs for my very simple to-do managers, 
     
     
  
 
 
	 01:15:34
     ◼ 
      
     ►  
     where I just want like a little list of things. 
     
     
  
 
 
	 01:15:37
     ◼ 
      
     ►  
     But it's not complicated enough to even come close to replacing something like OmniFocus. 
     
     
  
 
 
	 01:15:43
     ◼ 
      
     ►  
     So for me personally, I find Things 3 fits in a weird middle ground. 
     
     
  
 
 
	 01:15:49
     ◼ 
      
     ►  
     For me to use it, it would either need to be much simpler or much more complicated. 
     
     
  
 
 
	 01:15:56
     ◼ 
      
     ►  
     So I can't see myself personally using it at any point. 
     
     
  
 
 
	 01:15:59
     ◼ 
      
     ►  
     The reason I haven't tried it is like a similar answer, right? 
     
     
  
 
 
	 01:16:03
     ◼ 
      
     ►  
     Like, I know it's bigger and is more complex than the basic stuff that I have, something like Dew. 
     
     
  
 
 
	 01:16:10
     ◼ 
      
     ►  
     I know that this is an app that is bigger than Take Out the Garbage, right? 
     
     
  
 
 
	 01:16:17
     ◼ 
      
     ►  
     But I know that it doesn't have any automation aspects, so that makes it not enough. 
     
     
  
 
 
	 01:16:23
     ◼ 
      
     ►  
     I'm only ever going to move to a to-do application that has a web API now, because that is what 
     
     
  
 
 
	 01:16:30
     ◼ 
      
     ►  
     I've gotten used to in Todoist. 
     
     
  
 
 
	 01:16:32
     ◼ 
      
     ►  
     Even though I don't have a lot of things that use it, I don't want to move away from it, 
     
     
  
 
 
	 01:16:36
     ◼ 
      
     ►  
     Because I like to have that if I have an idea, that I can fulfill that idea. 
     
     
  
 
 
	 01:16:44
     ◼ 
      
     ►  
     Because that is my favorite thing about using Web Automation is that I might have an idea 
     
     
  
 
 
	 01:16:50
     ◼ 
      
     ►  
     and then I want to fulfill it. 
     
     
  
 
 
	 01:16:51
     ◼ 
      
     ►  
     So for example, me and Adina are getting married next year and we sent out RSVPs. 
     
     
  
 
 
	 01:16:58
     ◼ 
      
     ►  
     RSVPs were firing off a form that landed results in a Google Sheet. 
     
     
  
 
 
	 01:17:03
     ◼ 
      
     ►  
     So I set up a task with Zapier to give me a push notification when something was filled 
     
     
  
 
 
	 01:17:11
     ◼ 
      
     ►  
     out because I just wanted to know so I didn't have to keep checking. 
     
     
  
 
 
	 01:17:15
     ◼ 
      
     ►  
     So like that is how I kind of see automation is like I have a new thing that's come up. 
     
     
  
 
 
	 01:17:20
     ◼ 
      
     ►  
     Oh how can I make this better for me? 
     
     
  
 
 
	 01:17:22
     ◼ 
      
     ►  
     So I'd like to have all of the services that I have have some kind of automation in them 
     
     
  
 
 
	 01:17:27
     ◼ 
      
     ►  
     if it's possible and it is possible to have automation in a task manager. 
     
     
  
 
 
	 01:17:30
     ◼ 
      
     ►  
     So I want automation in my task manager. 
     
     
  
 
 
	 01:17:33
     ◼ 
      
     ►  
     Doug wrote in, and Doug says, "Myke, how do you decide between making content that 
     
     
  
 
 
	 01:17:37
     ◼ 
      
     ►  
     will be easily received by an audience and therefore more popular and content that you 
     
     
  
 
 
	 01:17:42
     ◼ 
      
     ►  
     want to make?" 
     
     
  
 
 
	 01:17:43
     ◼ 
      
     ►  
     And Doug goes into a bit more context here. 
     
     
  
 
 
	 01:17:45
     ◼ 
      
     ►  
     So he says, "I've noticed on your YouTube channel that your most popular video is your 
     
     
  
 
 
	 01:17:49
     ◼ 
      
     ►  
     review of the Nintendo Switch, which has around 30,000 views. 
     
     
  
 
 
	 01:17:53
     ◼ 
      
     ►  
     Meanwhile, your vlogs tend to hover between 10,000 to 15,000 views. 
     
     
  
 
 
	 01:17:58
     ◼ 
      
     ►  
     I also noticed that despite the greater success of this technology review video, that your 
     
     
  
 
 
	 01:18:03
     ◼ 
      
     ►  
     you're still making vlogs mostly. 
     
     
  
 
 
	 01:18:05
     ◼ 
      
     ►  
     I'm personally facing this issue with my own channel 
     
     
  
 
 
	 01:18:07
     ◼ 
      
     ►  
     and I'd love to hear what you and Gray 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     have to say about this. 
     
     
  
 
 
	 01:18:10
     ◼ 
      
     ►  
     So, it's a very good question because the logic, 
     
     
  
 
 
	 01:18:15
     ◼ 
      
     ►  
     like the logical route with the YouTube channel 
     
     
  
 
 
	 01:18:19
     ◼ 
      
     ►  
     is that I would keep making technology product review videos 
     
     
  
 
 
	 01:18:23
     ◼ 
      
     ►  
     because they are about two times more successful 
     
     
  
 
 
	 01:18:27
     ◼ 
      
     ►  
     than the vlog videos that I've made. 
     
     
  
 
 
	 01:18:29
     ◼ 
      
     ►  
     - Well, I mean, I'll put a little asterisk here in that. 
     
     
  
 
 
	 01:18:32
     ◼ 
      
     ►  
     I don't think you, you don't really have enough data points 
     
     
  
 
 
	 01:18:36
     ◼ 
      
     ►  
     to say that with confidence. 
     
     
  
 
 
 
	 01:18:38
     ◼ 
      
     ►  
     - But you do have an indication of it. 
     
     
  
 
 
 
	 01:18:41
     ◼ 
      
     ►  
     You know, it's like I made one of them 
     
     
  
 
 
	 01:18:42
     ◼ 
      
     ►  
     and it was more successful, right? 
     
     
  
 
 
	 01:18:45
     ◼ 
      
     ►  
     So it's like, that's still an interesting data point 
     
     
  
 
 
	 01:18:48
     ◼ 
      
     ►  
     because it was like, I didn't have a channel 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     that was known for this stuff, 
     
     
  
 
 
	 01:18:51
     ◼ 
      
     ►  
     but yet it's still either amongst my existing audience 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     or people that were tangentially aware of me, 
     
     
  
 
 
	 01:18:57
     ◼ 
      
     ►  
     they still wanted to watch this video. 
     
     
  
 
 
	 01:18:58
     ◼ 
      
     ►  
     And or it probably got chewed up by the algorithm more, 
     
     
  
 
 
	 01:19:01
     ◼ 
      
     ►  
     which it would, right? 
     
     
  
 
 
	 01:19:02
     ◼ 
      
     ►  
     Like, a video about a product is going to go into the algorithm easier than my trip 
     
     
  
 
 
	 01:19:07
     ◼ 
      
     ►  
     to Disneyland. 
     
     
  
 
 
	 01:19:08
     ◼ 
      
     ►  
     You know, like, that sort of stuff is going to get… 
     
     
  
 
 
	 01:19:12
     ◼ 
      
     ►  
     There isn't actually a trip to Disneyland, but just in case people were like, "Hey, 
     
     
  
 
 
	 01:19:15
     ◼ 
      
     ►  
     where's your Disneyland vlog?" 
     
     
  
 
 
	 01:19:16
     ◼ 
      
     ►  
     There wasn't one. 
     
     
  
 
 
	 01:19:17
     ◼ 
      
     ►  
     Hey, where is your Disneyland vlog? 
     
     
  
 
 
	 01:19:18
     ◼ 
      
     ►  
     I haven't been to Disneyland, because I didn't go to VidCon. 
     
     
  
 
 
	 01:19:23
     ◼ 
      
     ►  
     So why do I do this? 
     
     
  
 
 
	 01:19:25
     ◼ 
      
     ►  
     It's purely a case of the YouTube channel just being whatever it is that I want to make. 
     
     
  
 
 
	 01:19:30
     ◼ 
      
     ►  
     I don't have grand plans when it comes to the YouTube video. 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     If I was following just data, then sure, I would make videos about technology and hardware 
     
     
  
 
 
 
	 01:19:43
     ◼ 
      
     ►  
     But I made the video about the Switch because it was a video that I really wanted to make. 
     
     
  
 
 
	 01:19:47
     ◼ 
      
     ►  
     And I have an idea for another video at some point this year which is also about technology 
     
     
  
 
 
	 01:19:52
     ◼ 
      
     ►  
     hardware because it's a video, it's an idea that I really want to make. 
     
     
  
 
 
	 01:19:57
     ◼ 
      
     ►  
     And so the reason that I tend to make non technology videos is because that's just where 
     
     
  
 
 
	 01:20:01
     ◼ 
      
     ►  
     I'm being pulled to. 
     
     
  
 
 
	 01:20:03
     ◼ 
      
     ►  
     If I had made the decision at any point that like YouTube is where I want to be, that's 
     
     
  
 
 
	 01:20:09
     ◼ 
      
     ►  
     what I want to do. 
     
     
  
 
 
	 01:20:11
     ◼ 
      
     ►  
     Like rather than it just being a flight of fancy, like I want to push into that, then 
     
     
  
 
 
	 01:20:16
     ◼ 
      
     ►  
     I would target the things that have been the most successful. 
     
     
  
 
 
	 01:20:19
     ◼ 
      
     ►  
     But because this is kind of just like a side creative project, I'm cool with just doing 
     
     
  
 
 
	 01:20:26
     ◼ 
      
     ►  
     whatever it is that I'm most interested in because at the same time I'm like playing 
     
     
  
 
 
	 01:20:30
     ◼ 
      
     ►  
     around with different things and different ideas until I find the thing that I really 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     want to make or not. 
     
     
  
 
 
	 01:20:35
     ◼ 
      
     ►  
     Yeah, and I remember you at the time also just talking about that you partly wanted 
     
     
  
 
 
	 01:20:39
     ◼ 
      
     ►  
     to do that Switch review to just try doing something different. 
     
     
  
 
 
	 01:20:44
     ◼ 
      
     ►  
     Like doing the different thing was part of the motivation behind it. 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     Yep, and the Switch video was vastly more complicated to put together than any of the 
     
     
  
 
 
	 01:20:55
     ◼ 
      
     ►  
     of vlog videos have been. 
     
     
  
 
 
	 01:20:56
     ◼ 
      
     ►  
     - Yeah, you seemed real exhausted that weekend. 
     
     
  
 
 
	 01:20:58
     ◼ 
      
     ►  
     - It was horrible. 
     
     
  
 
 
	 01:21:00
     ◼ 
      
     ►  
     It was fun, but it was really, really hard. 
     
     
  
 
 
	 01:21:02
     ◼ 
      
     ►  
     I mean, and I will say this, having, like, right now, 
     
     
  
 
 
	 01:21:05
     ◼ 
      
     ►  
     I have like a Final Cut project of a vlog video 
     
     
  
 
 
	 01:21:10
     ◼ 
      
     ►  
     that like, I don't know if it's ever gonna get done. 
     
     
  
 
 
	 01:21:13
     ◼ 
      
     ►  
     It's just sitting there, 
     
     
  
 
 
	 01:21:14
     ◼ 
      
     ►  
     and it's been sitting there for ages, like, so yeah, but. 
     
     
  
 
 
	 01:21:18
     ◼ 
      
     ►  
     - I know the feeling, Myke. 
     
     
  
 
 
	 01:21:21
     ◼ 
      
     ►  
     - Yeah, I do feel, I feel like you a little bit with this, 
     
     
  
 
 
	 01:21:24
     ◼ 
      
     ►  
     Like I have this Final Cut project which is just like, it's got a chip taken out of it and I got too much stuff going on. 
     
     
  
 
 
 
	 01:21:36
     ◼ 
      
     ►  
     Yeah, I mean, as a side comment to Doug here, when he says he's facing this with his own channel, 
     
     
  
 
 
	 01:21:43
     ◼ 
      
     ►  
     there's a thing I think that you can see people doing on YouTube in particular, 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     which is channels that are trying a whole bunch of stuff, 
     
     
  
 
 
	 01:21:54
     ◼ 
      
     ►  
     waiting to see what hits, 
     
     
  
 
 
	 01:21:57
     ◼ 
      
     ►  
     and then trying to replicate those hits. 
     
     
  
 
 
	 01:22:01
     ◼ 
      
     ►  
     I think that's a totally reasonable strategy to do. 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     It's just a question of what are you-- 
     
     
  
 
 
	 01:22:06
     ◼ 
      
     ►  
     - It's a path to success. 
     
     
  
 
 
	 01:22:07
     ◼ 
      
     ►  
     That is a path. 
     
     
  
 
 
	 01:22:09
     ◼ 
      
     ►  
     - Yeah, it's like, what are you trying to do 
     
     
  
 
 
	 01:22:13
     ◼ 
      
     ►  
     with a YouTube channel or anything like this 
     
     
  
 
 
	 01:22:16
     ◼ 
      
     ►  
     that you're trying to do in the public? 
     
     
  
 
 
	 01:22:17
     ◼ 
      
     ►  
     in the public and like, well, one of the most 
     
     
  
 
 
	 01:22:19
     ◼ 
      
     ►  
     data-driven ways to do that is like, 
     
     
  
 
 
	 01:22:21
     ◼ 
      
     ►  
     just try a whole bunch of stuff, 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     see what works, 
     
     
  
 
 
	 01:22:24
     ◼ 
      
     ►  
     and keep building on the thing that works. 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     That is a way, over time, 
     
     
  
 
 
	 01:22:30
     ◼ 
      
     ►  
     to try and build an audience. 
     
     
  
 
 
	 01:22:32
     ◼ 
      
     ►  
     But I say like, what do you want to do with the thing? 
     
     
  
 
 
	 01:22:36
     ◼ 
      
     ►  
     And it's like, well, if you want to grow a thing as big as possible, that is definitely what you should do. 
     
     
  
 
 
 
	 01:22:43
     ◼ 
      
     ►  
     that strategy also doesn't 
     
     
  
 
 
	 01:22:45
     ◼ 
      
     ►  
     take into account what you as the creator want to do. 
     
     
  
 
 
	 01:22:50
     ◼ 
      
     ►  
     Like that's a trade-off here. 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     And like, that's definitely a thing, like I know with videos sometimes, 
     
     
  
 
 
	 01:22:54
     ◼ 
      
     ►  
     it's like, "Oh, I'm making this thing because I'm interested in this thing," 
     
     
  
 
 
	 01:22:56
     ◼ 
      
     ►  
     and it's not necessarily going to be as popular as other stuff. 
     
     
  
 
 
	 01:23:02
     ◼ 
      
     ►  
     But you just have to know, like, what is the goal here? 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     If your goal is, "I want this channel to get as big and grow as fast as possible," 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     then you need to follow what the audience wants more. 
     
     
  
 
 
	 01:23:15
     ◼ 
      
     ►  
     I will always point out that my few list videos that I have ever done were done when I was pushing the channel as hard and as fast as I could 
     
     
  
 
 
	 01:23:23
     ◼ 
      
     ►  
     because I had a deadline by which I needed to quit my job. 
     
     
  
 
 
	 01:23:26
     ◼ 
      
     ►  
     It was like list video time, right? But I haven't done list videos in forever since then 
     
     
  
 
 
	 01:23:32
     ◼ 
      
     ►  
     because that's where I was like, I'm pushing more on people love lists, so I'm going to go with the data on this. 
     
     
  
 
 
	 01:23:39
     ◼ 
      
     ►  
     But I haven't done that in a while. 
     
     
  
 
 
	 01:23:42
     ◼ 
      
     ►  
     So if you follow the data, you may end up running a YouTube channel that you don't like very much, 
     
     
  
 
 
	 01:23:49
     ◼ 
      
     ►  
     but is very popular, and I've met those people and they are very professionally successful. 
     
     
  
 
 
	 01:23:57
     ◼ 
      
     ►  
     We can say that. 
     
     
  
 
 
	 01:23:59
     ◼ 
      
     ►  
     So yeah, it's just a question about what is the goal? 
     
     
  
 
 
	 01:24:02
     ◼ 
      
     ►  
     What are you trying to achieve? 
     
     
  
 
 
	 01:24:04
     ◼ 
      
     ►  
     And I think, Myke, you have answered in particular, for your channel, 
     
     
  
 
 
	 01:24:08
     ◼ 
      
     ►  
     you're not trying to make the YouTube channel the main thing 
     
     
  
 
 
	 01:24:12
     ◼ 
      
     ►  
     and so you're just experimenting and playing around with it and 
     
     
  
 
 
	 01:24:16
     ◼ 
      
     ►  
     seeing what happens over there out of interest. 
     
     
  
 
 
	 01:24:19
     ◼ 
      
     ►  
     I'm lucky in the sense that my job 
     
     
  
 
 
	 01:24:24
     ◼ 
      
     ►  
     is a creative outlet and all the shows that I have about things that I enjoy 
     
     
  
 
 
	 01:24:29
     ◼ 
      
     ►  
     so I personally don't 
     
     
  
 
 
	 01:24:32
     ◼ 
      
     ►  
     see a value in chasing something just for the sake of chasing it because I don't 
     
     
  
 
 
	 01:24:37
     ◼ 
      
     ►  
     I don't have to do that in my day job. 
     
     
  
 
 
	 01:24:40
     ◼ 
      
     ►  
     For me to feel creatively fulfilled in podcasting, 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     I don't have to chase the list version of a podcast. 
     
     
  
 
 
	 01:24:49
     ◼ 
      
     ►  
     I can just make the stuff that I wanna make. 
     
     
  
 
 
	 01:24:51
     ◼ 
      
     ►  
     So I can't imagine, with a side project, 
     
     
  
 
 
	 01:24:54
     ◼ 
      
     ►  
     wanting to do the opposite. 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     I just make the things that I wanna make. 
     
     
  
 
 
	 01:24:58
     ◼ 
      
     ►  
     And if there is something that ever comes along one day 
     
     
  
 
 
	 01:25:00
     ◼ 
      
     ►  
     where I'm like, I think I can do this, 
     
     
  
 
 
	 01:25:02
     ◼ 
      
     ►  
     but I gotta build a base first, 
     
     
  
 
 
	 01:25:04
     ◼ 
      
     ►  
     then sure, maybe I'll chase off the data-driven approach. 
     
     
  
 
 
	 01:25:07
     ◼ 
      
     ►  
     But with the YouTube channel, I don't feel that. 
     
     
  
 
 
	 01:25:10
     ◼ 
      
     ►  
     The YouTube channel for me is just a thing. 
     
     
  
 
 
	 01:25:14
     ◼ 
      
     ►  
     And sometimes I'll have a video that I wanna put together 
     
     
  
 
 
	 01:25:16
     ◼ 
      
     ►  
     because I think it might be interesting, so I'll do it. 
     
     
  
 
 
	 01:25:18
     ◼ 
      
     ►  
     And if I don't do one, then I'm gonna beat myself up 
     
     
  
 
 
	 01:25:20
     ◼ 
      
     ►  
     about it, this is a change that I made 
     
     
  
 
 
	 01:25:22
     ◼ 
      
     ►  
     in the last few months, we spoke about it, right? 
     
     
  
 
 
	 01:25:24
     ◼ 
      
     ►  
     Ideally I would like to have a video a month, 
     
     
  
 
 
	 01:25:26
     ◼ 
      
     ►  
     but if I don't, I'm cool with that. 
     
     
  
 
 
	 01:25:28
     ◼ 
      
     ►  
     I miss September, I'm fine with that. 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     I'm not gonna beat myself up over it, I'm good. 
     
     
  
 
 
	 01:25:32
     ◼ 
      
     ►  
     I have enough stuff to do that is more important, 
     
     
  
 
 
	 01:25:36
     ◼ 
      
     ►  
     that is my actual job, I'm not gonna take time away 
     
     
  
 
 
	 01:25:39
     ◼ 
      
     ►  
     from that to put the video together. 
     
     
  
 
 
	 01:25:41
     ◼ 
      
     ►  
     Like, I spent seven hours playing Stardew Valley yesterday. 
     
     
  
 
 
	 01:25:44
     ◼ 
      
     ►  
     I should have maybe edited the vlog, but do you know what? 
     
     
  
 
 
	 01:25:46
     ◼ 
      
     ►  
     I wanted to play Stardew Valley instead, so I did that. 
     
     
  
 
 
	 01:25:49
     ◼ 
      
     ►  
     - Yeah, and if you spent the whole day grinding away 
     
     
  
 
 
	 01:25:52
     ◼ 
      
     ►  
     at a vlog that you didn't feel like doing, 
     
     
  
 
 
	 01:25:54
     ◼ 
      
     ►  
     it's like, well, guess what? 
     
     
  
 
 
	 01:25:55
     ◼ 
      
     ►  
     You've just turned your YouTube channel into a job now. 
     
     
  
 
 
	 01:25:58
     ◼ 
      
     ►  
     Right, that's what you've done. 
     
     
  
 
 
	 01:25:59
     ◼ 
      
     ►  
     - Yep, this question comes from Samuel. 
     
     
  
 
 
	 01:26:01
     ◼ 
      
     ►  
     Samuel wants to know if we use fidget spinners. 
     
     
  
 
 
	 01:26:04
     ◼ 
      
     ►  
     Oh, this is a very on zeitgeist question, I guess. 
     
     
  
 
 
	 01:26:08
     ◼ 
      
     ►  
     No, I don't use a fidget spinner. 
     
     
  
 
 
	 01:26:12
     ◼ 
      
     ►  
     I've played with them. 
     
     
  
 
 
	 01:26:14
     ◼ 
      
     ►  
     I don't really get it. 
     
     
  
 
 
 
	 01:26:18
     ◼ 
      
     ►  
     There's not been a podcast recorded in maybe the last two or three months 
     
     
  
 
 
	 01:26:22
     ◼ 
      
     ►  
     where I haven't been using one constantly. 
     
     
  
 
 
	 01:26:24
     ◼ 
      
     ►  
     I'm spinning a fidget spinner right now. 
     
     
  
 
 
	 01:26:26
     ◼ 
      
     ►  
     I didn't know that. 
     
     
  
 
 
	 01:26:28
     ◼ 
      
     ►  
     I first got a fidget spinner a few months ago. 
     
     
  
 
 
	 01:26:30
     ◼ 
      
     ►  
     I think even the Wirecutter put out their recommendations 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     'cause I was like, what is this thing? 
     
     
  
 
 
	 01:26:36
     ◼ 
      
     ►  
     Why do people do this? 
     
     
  
 
 
	 01:26:37
     ◼ 
      
     ►  
     So I went to Amazon, this was months ago, 
     
     
  
 
 
	 01:26:39
     ◼ 
      
     ►  
     when it was just starting to take off. 
     
     
  
 
 
	 01:26:41
     ◼ 
      
     ►  
     And Amazon is just a sea of fidget spinners 
     
     
  
 
 
	 01:26:45
     ◼ 
      
     ►  
     at vastly varying prices, and they all kinda look the same. 
     
     
  
 
 
	 01:26:48
     ◼ 
      
     ►  
     So I kinda closed the tab, 'cause I was like, 
     
     
  
 
 
	 01:26:50
     ◼ 
      
     ►  
     this is too much, I need the wire cutter to tell me. 
     
     
  
 
 
	 01:26:53
     ◼ 
      
     ►  
     And then a few months later, they did. 
     
     
  
 
 
	 01:26:55
     ◼ 
      
     ►  
     The wire cutter published an article 
     
     
  
 
 
	 01:26:57
     ◼ 
      
     ►  
     with their fidget spinner recommendations. 
     
     
  
 
 
	 01:26:59
     ◼ 
      
     ►  
     So I bought one of the plastic ones, 
     
     
  
 
 
	 01:27:01
     ◼ 
      
     ►  
     the ones that you see everywhere, 
     
     
  
 
 
	 01:27:03
     ◼ 
      
     ►  
     one that they recommended and it came and I didn't understand it. Like it was, it arrived, 
     
     
  
 
 
	 01:27:07
     ◼ 
      
     ►  
     I span it and I was like, I don't get it. Then I put it on my desk and then I realized, 
     
     
  
 
 
	 01:27:12
     ◼ 
      
     ►  
     oh, this is something for my hands to do when I'm recording, which is a thing that I tend 
     
     
  
 
 
	 01:27:17
     ◼ 
      
     ►  
     to desperately need, right? Like just another way to help me keep focused to what I'm actually 
     
     
  
 
 
	 01:27:21
     ◼ 
      
     ►  
     doing, which is talking into a computer whilst looking at a screen that doesn't move, right? 
     
     
  
 
 
	 01:27:26
     ◼ 
      
     ►  
     Like, and so spinning the fidget spinners is a way to help me keep focus. So I have 
     
     
  
 
 
	 01:27:31
     ◼ 
      
     ►  
     a plastic one which was their recommendation and then I also bought their metal one like 
     
     
  
 
 
	 01:27:35
     ◼ 
      
     ►  
     that they recommended as well which is the one that I'm spinning right now and it's a 
     
     
  
 
 
	 01:27:40
     ◼ 
      
     ►  
     thing that I'm able to do and keep quiet like I have one of those fidget cube things but 
     
     
  
 
 
	 01:27:45
     ◼ 
      
     ►  
     that's just all about making noise right like I backed the Kickstarter for the fidget cube 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     which came before the fidget spinner and that thing just makes sound all the time and I 
     
     
  
 
 
	 01:27:53
     ◼ 
      
     ►  
     can't be making sound so I get to spin my fidget spinner in silence unless I drop it 
     
     
  
 
 
	 01:27:59
     ◼ 
      
     ►  
     especially the metal one, and it crashes into the table and then I have to edit around it. 
     
     
  
 
 
	 01:28:04
     ◼ 
      
     ►  
     But for the majority of the time that you hear me recording today, including this and 
     
     
  
 
 
	 01:28:07
     ◼ 
      
     ►  
     maybe the last five or six Cortex episodes, you can feel happy in knowing that Millennial 
     
     
  
 
 
	 01:28:12
     ◼ 
      
     ►  
     Hipster Myke has been spinning a fidget spinner the whole time. 
     
     
  
 
 
	 01:28:16
     ◼ 
      
     ►  
     So this is your new coloring? 
     
     
  
 
 
	 01:28:18
     ◼ 
      
     ►  
     Yeah, this is the new coloring. Although I will say on this show as well, and I've always 
     
     
  
 
 
	 01:28:23
     ◼ 
      
     ►  
     done this, I have a pad in front of me and a bunch of pens and I doodle. And I always 
     
     
  
 
 
	 01:28:30
     ◼ 
      
     ►  
     have done that. 
     
     
  
 
 
	 01:28:31
     ◼ 
      
     ►  
     Carano noticed something. In episode 39, Gray compares YouTube processing to rolling 100 
     
     
  
 
 
	 01:28:36
     ◼ 
      
     ►  
     D20s. Has Gray ever played anything like Dungeons and Dragons? 
     
     
  
 
 
	 01:28:42
     ◼ 
      
     ►  
     I have never played real official Dungeons and Dragons. I'm familiar enough with it, 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     that I know the mechanics of it. 
     
     
  
 
 
	 01:28:51
     ◼ 
      
     ►  
     I've never played real Dungeons & Dragons. 
     
     
  
 
 
	 01:28:53
     ◼ 
      
     ►  
     I've played, uh... 
     
     
  
 
 
	 01:28:55
     ◼ 
      
     ►  
     I might not be remembering the name correctly, 
     
     
  
 
 
	 01:28:58
     ◼ 
      
     ►  
     but I used to play... 
     
     
  
 
 
	 01:29:00
     ◼ 
      
     ►  
     Let me just look. Was it called Hero Quest? 
     
     
  
 
 
	 01:29:03
     ◼ 
      
     ►  
     Oh no, yeah, Hero Quest. That's what it was. 
     
     
  
 
 
	 01:29:06
     ◼ 
      
     ►  
     I played Hero Quest as a kid. 
     
     
  
 
 
	 01:29:08
     ◼ 
      
     ►  
     Wow, this Google image search really brings back memories. 
     
     
  
 
 
	 01:29:13
     ◼ 
      
     ►  
     I played that a ton as a kid, which, 
     
     
  
 
 
	 01:29:16
     ◼ 
      
     ►  
     which as far as I can tell is Dungeons and Dragons for babies. 
     
     
  
 
 
	 01:29:20
     ◼ 
      
     ►  
     But I was the Dungeon Master for Heroes Quest 
     
     
  
 
 
	 01:29:24
     ◼ 
      
     ►  
     in my local neighborhood for forever. 
     
     
  
 
 
	 01:29:28
     ◼ 
      
     ►  
     So that is a thing that I had very many fond 
     
     
  
 
 
	 01:29:32
     ◼ 
      
     ►  
     memories for a long time of playing. But it's the same idea. 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     Like you're doing the dice rolls, the Dungeon Master is creating a story 
     
     
  
 
 
	 01:29:40
     ◼ 
      
     ►  
     and people are barbarians and wizards and all the rest of it. It's just, it's a simpler 
     
     
  
 
 
	 01:29:44
     ◼ 
      
     ►  
     version of Dungeons & Dragons, but so no I have never played the full on Dungeons & Dragons. 
     
     
  
 
 
	 01:29:53
     ◼ 
      
     ►  
     Were you only ever the DM? You never played? 
     
     
  
 
 
	 01:29:55
     ◼ 
      
     ►  
     Yeah, no, I don't want to be the player. I was the Dungeon Master. That's the only way to roll, Myke. 
     
     
  
 
 
	 01:30:02
     ◼ 
      
     ►  
     Interesting. Okay, I'll file that away for future use. 
     
     
  
 
 
 
	 01:30:07
     ◼ 
      
     ►  
     Zachary asked, "I recently heard of going to working cafes without your device charger to 
     
     
  
 
 
	 01:30:13
     ◼ 
      
     ►  
     motivate yourself to get work done? What do you think? 
     
     
  
 
 
	 01:30:16
     ◼ 
      
     ►  
     I actually think it's a kind of genius idea and I definitely know that on the cases when I have forgotten or I don't have access to a charger, I'm way more focused on the work. 
     
     
  
 
 
	 01:30:30
     ◼ 
      
     ►  
     I do wonder though if this is just a Hawthorne effect where it's like, "Oh, something has changed." 
     
     
  
 
 
	 01:30:36
     ◼ 
      
     ►  
     And so because of the change you're more focused and it's not the absolute state that if you started doing it on a regular basis 
     
     
  
 
 
	 01:30:45
     ◼ 
      
     ►  
     maybe it wouldn't be as effective. 
     
     
  
 
 
	 01:30:47
     ◼ 
      
     ►  
     But yeah, it has definitely been a thing that causes me to focus a great deal more. 
     
     
  
 
 
	 01:30:51
     ◼ 
      
     ►  
     I think I made a very quick reference to it on 
     
     
  
 
 
	 01:30:53
     ◼ 
      
     ►  
     the vlog that I actually put up where I was on a plane without power in the seats and 
     
     
  
 
 
	 01:30:59
     ◼ 
      
     ►  
     It's like man was I really focused on trying to get as much done as I could 
     
     
  
 
 
	 01:31:03
     ◼ 
      
     ►  
     while that laptop battery was was draining down. So I'm not exactly 
     
     
  
 
 
	 01:31:08
     ◼ 
      
     ►  
     sure if I feel like I would ever want to do it on purpose 
     
     
  
 
 
	 01:31:13
     ◼ 
      
     ►  
     but there is a noticeable effect when it happens by accident. 
     
     
  
 
 
	 01:31:15
     ◼ 
      
     ►  
     My concern is that I would use this as an excuse. 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     Hmm, I could see that. 
     
     
  
 
 
	 01:31:21
     ◼ 
      
     ►  
     I would get to a certain point in the day and I have like 20% left and I'm like 
     
     
  
 
 
	 01:31:25
     ◼ 
      
     ►  
     Might as well pack it up and go home because I might run out of battery at any moment 
     
     
  
 
 
	 01:31:29
     ◼ 
      
     ►  
     That would be my concern about me 
     
     
  
 
 
	 01:31:31
     ◼ 
      
     ►  
     I can see how it may motivate people but I think I would use it as an excuse to pack up and go home 
     
     
  
 
 
	 01:31:37
     ◼ 
      
     ►  
     Yeah, you never know when the battery runs out