390: 🦓🦅🦜🐧
00:00:08
◼
►
From Relay FM, this is Upgrade episode 390.
00:00:13
◼
►
Today's show is brought to you by Memberful, New Relic, and Doppler.
00:00:17
◼
►
My name is Myke Hurley and I'm joined by Jason Snell.
00:00:20
◼
►
Hi, Jason Snell.
00:00:21
◼
►
>> Doing great, Myke Hurley.
00:00:22
◼
►
How are you?
00:00:23
◼
►
>> Very well, my friend.
00:00:24
◼
►
Very well indeed.
00:00:25
◼
►
I have a hashtag SnellTalk question for you, as I always do.
00:00:28
◼
►
and this one comes from Nathan,
00:00:30
◼
►
and Nathan wants to know,
00:00:31
◼
►
Jason, what do you use for your profile picture on macOS?
00:00:36
◼
►
- Oh, Nathan, I have auto login set up.
00:00:41
◼
►
So is this the thing that comes up
00:00:45
◼
►
when you have to put in your password?
00:00:46
◼
►
Is that what this is?
00:00:47
◼
►
- Yeah, you see a little icon, right?
00:00:49
◼
►
Or if you go to, what is it, system,
00:00:51
◼
►
it's in system preferences,
00:00:54
◼
►
and then users. - Oh, I have a,
00:00:55
◼
►
- And yeah, so it's, I have,
00:00:57
◼
►
it's actually the same picture that I have on Twitter.
00:00:59
◼
►
It is, at least on my iMac,
00:01:01
◼
►
it is an illustration of me,
00:01:04
◼
►
a profile that was done for all the speakers
00:01:08
◼
►
at the OOL conference one year.
00:01:10
◼
►
And I liked it and I put it as my Twitter pic
00:01:14
◼
►
and it still is.
00:01:15
◼
►
And it's also my picture for login purposes on my iMac.
00:01:21
◼
►
- I have a question.
00:01:23
◼
►
- See, this is one of those things.
00:01:24
◼
►
But I say like sometimes people ask us lots,
00:01:27
◼
►
we get lots of great AskUp great questions
00:01:28
◼
►
and Snail Talk questions.
00:01:30
◼
►
But sometimes these questions are like,
00:01:32
◼
►
why doesn't Apple X, like I think we could never answer.
00:01:36
◼
►
So a lot of the times, most of our answers would be,
00:01:40
◼
►
I don't know, so like I don't put them in the show,
00:01:43
◼
►
but they are legitimately good questions,
00:01:45
◼
►
but we just have no answer for them.
00:01:47
◼
►
But here's one of them where it's like,
00:01:48
◼
►
in System Preferences, there is a picture for me, right?
00:01:53
◼
►
which is my Apple ID picture.
00:01:55
◼
►
But that's not the same picture as my user picture.
00:01:59
◼
►
And when you try to select your user picture,
00:02:02
◼
►
you're not given that one as a suggestion.
00:02:04
◼
►
You have to add it again.
00:02:06
◼
►
And it's just kind of like,
00:02:07
◼
►
why do we have multiple photos,
00:02:10
◼
►
but none of them talk to each other?
00:02:12
◼
►
- Yeah, and it really wants me to use a Memoji.
00:02:15
◼
►
- Big time, big time.
00:02:17
◼
►
Like it's an entire category
00:02:19
◼
►
of the user image selection part.
00:02:22
◼
►
And I hate, I hate Memojis.
00:02:25
◼
►
- I'm not into it, no.
00:02:27
◼
►
- I don't like the art style.
00:02:28
◼
►
Lex, who did the Ricky's website,
00:02:35
◼
►
added Memojis for me and John Voorhees
00:02:38
◼
►
and James Thompson for reasons.
00:02:40
◼
►
And I think it's legitimately the best Memoji of me,
00:02:44
◼
►
he did a better job than I have done.
00:02:46
◼
►
- It's the same for everybody.
00:02:48
◼
►
Lex did a better job for everyone.
00:02:50
◼
►
- Your internal idea of what you look like
00:02:53
◼
►
versus the idea of someone else about who you are,
00:02:56
◼
►
that's like a way better picture.
00:02:58
◼
►
That does a way better job.
00:03:00
◼
►
But I don't want a Memoji as my Apple ID icon.
00:03:03
◼
►
You're right about the login thing.
00:03:05
◼
►
What I find funny is that my login user image
00:03:09
◼
►
for my laptop is something totally different
00:03:12
◼
►
because they don't have it together
00:03:14
◼
►
to get those things all to be connected.
00:03:17
◼
►
- Well, the thing that Memoji,
00:03:20
◼
►
always remained a frustration for me and I just can't understand why they haven't found a way to do it, which is like
00:03:25
◼
►
Why can't it just be like emoji like my emoji just can be my face
00:03:30
◼
►
Which is what we always thought they were adding in the first place, right?
00:03:33
◼
►
So like right I could send you what is actually an emoji
00:03:36
◼
►
But it's actually me like all of this stuff is would be doable if they wanted to do it
00:03:40
◼
►
But they just didn't do it and they didn't want to do it. Right, right. I just checked on my laptop
00:03:44
◼
►
I have a photo of me which I know what happened there. It's actually a photo of me from
00:03:48
◼
►
that John Gruber took.
00:03:50
◼
►
And the reason that it's my photo there
00:03:52
◼
►
is that I had to go to the user
00:03:55
◼
►
'cause I got tired of looking at like a baseball.
00:03:59
◼
►
And I chose edit and then it's like,
00:04:03
◼
►
okay, now you gotta pick a file
00:04:05
◼
►
and I searched for Jason as an image.
00:04:08
◼
►
And I tried to find one that was a picture of me
00:04:11
◼
►
and I put it in there and then I've left it.
00:04:13
◼
►
And it's just, it's dumb.
00:04:14
◼
►
But on my iMac, it's the Twitter,
00:04:18
◼
►
illustration of me. The images that they have, the default images, are really weird, right?
00:04:23
◼
►
So we've got like a bunch of flowers, like there's a rose, a dandelion, sunflower, another
00:04:30
◼
►
sunflower, then there's like a gingerbread cookie, the yin yang, a lipstick kiss, fortune
00:04:36
◼
►
cookie, some equations on a chalkboard, a number one, like a medal, then a lightning
00:04:43
◼
►
I think that's like fruit of some kind and then a globe and a snowflake some like like sand
00:04:50
◼
►
I guess like sand ripples is in a Zen
00:04:53
◼
►
Garden a leaf a sand dollar. Is that what that's called? I try accidentally just selected as my own. Oh, no
00:05:00
◼
►
Eggs blue eggs, right
00:05:05
◼
►
Robbins eggs some bowling pins a dartboard tennis ball a football soccer ball and
00:05:10
◼
►
And then a baseball, basketball, a basketball with a weird looking texture.
00:05:16
◼
►
Then American football, an eight ball from pool table, hockey, but like the hockey puck
00:05:24
◼
►
and the stick, which is out of context with the rest of them because it's just the circular
00:05:31
◼
►
Well, so is the American football because the whole idea here is it's cute because it's
00:05:33
◼
►
a round icon and then they get the American football and they're like, "Mmm, yeah, it's
00:05:39
◼
►
violin, a golf ball, violin, an LP, like a record, piano keys, a guitar, drums, an owl,
00:05:50
◼
►
a zebra, an eagle, a parrot, and a penguin. That's like, one, that selection is madness.
00:05:58
◼
►
It's bananas. Like it's just madness. It's never changed, like for as long as I've been
00:06:03
◼
►
using the Mac, that's the selection and I don't know why they hang on to it.
00:06:08
◼
►
So I have a server, right?
00:06:09
◼
►
I have my Mac mini server.
00:06:11
◼
►
Whenever I, it generally comes up when I'm upgrading
00:06:14
◼
►
or I'm in a dialogue or something,
00:06:15
◼
►
but occasionally I am prompted to have to change that, right?
00:06:19
◼
►
Like I did an upgrade or I did a restore
00:06:21
◼
►
or something like that.
00:06:22
◼
►
And I always change it to random things.
00:06:26
◼
►
And so I'm looking through here
00:06:27
◼
►
and it's like a history of my server.
00:06:29
◼
►
It's like, oh, water on a leaf.
00:06:31
◼
►
Yes, I was water on a leaf on the server for a while.
00:06:36
◼
►
- Gingerbread man, oh, gingerbread man.
00:06:39
◼
►
Good times, good times.
00:06:41
◼
►
I don't, yeah, it's super strange.
00:06:44
◼
►
I guess they decided people like balls.
00:06:47
◼
►
So they would like do a lot of balls and people like music.
00:06:49
◼
►
So they would do a bunch of musical things.
00:06:50
◼
►
- And birds. - And birds and a zebra.
00:06:52
◼
►
(both laughing)
00:06:54
◼
►
- Why is it just, it was everything?
00:06:56
◼
►
- You know, the usual birds, owl, eagle, parrot,
00:06:59
◼
►
penguin, zebra bird, sure.
00:07:02
◼
►
- Someone just got very confused.
00:07:05
◼
►
If you would like to send in a Snail Talk question
00:07:08
◼
►
for us to open an episode of Upgrade,
00:07:11
◼
►
just send out to it with the hashtag Snail Talk
00:07:13
◼
►
or use question mark Snail Talk
00:07:14
◼
►
in the Relay FM members Discord.
00:07:16
◼
►
Some follow up items for you.
00:07:18
◼
►
Jason joined me on stream last Friday
00:07:22
◼
►
and we modified his Keychron keyboard
00:07:25
◼
►
that we'd built together previously.
00:07:27
◼
►
There is a stream archive of this available on YouTube.
00:07:32
◼
►
I will put a link to that in the show notes
00:07:34
◼
►
If you want to watch it, it's there.
00:07:36
◼
►
If you want to see --
00:07:37
◼
►
We basically stuffed Jason's keyboard
00:07:39
◼
►
full of packing materials,
00:07:40
◼
►
and it sounded a lot better.
00:07:42
◼
►
-Yeah, the screams of teddy bears.
00:07:44
◼
►
But it sounds -- They're very quiet.
00:07:47
◼
►
And that's going to be coming to me, right?
00:07:49
◼
►
-Yeah, it's being packaged up,
00:07:51
◼
►
and it will be sent out to you probably this week.
00:07:54
◼
►
-And we'll probably do, hopefully,
00:07:56
◼
►
another stream where I receive it.
00:07:58
◼
►
And we put it together. That'll be fun.
00:08:01
◼
►
Dan Morin of Six Colors put together a podcast note workflow like yours that we spoke about
00:08:08
◼
►
last week, but built in shortcuts.
00:08:12
◼
►
So first off, it's a great idea, and I'm kicking myself not to think about it, and I think
00:08:16
◼
►
this is really an instructive point, which is I—so I've been spending a lot of time
00:08:21
◼
►
writing scripts in Python, and then this came up and I had to get, like, the creation date
00:08:27
◼
►
of a file in the Finder and all of that, and I thought, "Okay, well, I'll just go to Apple
00:08:30
◼
►
And that was my problem because I need to start thinking
00:08:34
◼
►
about doing it in shortcuts, not in Apple script.
00:08:38
◼
►
'Cause it's actually much more accessible
00:08:41
◼
►
and you don't have to know all the stupid finder scripting
00:08:43
◼
►
that you have to know for Apple scripts.
00:08:44
◼
►
And it's a very, actually quite easy to do
00:08:47
◼
►
the same thing in shortcuts.
00:08:50
◼
►
And so Dan did a great job of doing it.
00:08:53
◼
►
And then, and there's a link to it on six colors,
00:08:56
◼
►
but also what was funny is when he posted it,
00:08:59
◼
►
He and I had gone back and forth about the best way
00:09:01
◼
►
to format the time, because in the end,
00:09:04
◼
►
what you get out is you're trying to find the difference
00:09:07
◼
►
between the current time and the time you start a recording,
00:09:10
◼
►
which is the creation date of the file.
00:09:12
◼
►
And you can do math on dates in shortcuts,
00:09:15
◼
►
and you get a result that's basically the number of seconds
00:09:19
◼
►
between the two, which is great,
00:09:20
◼
►
but number of seconds is not a great thing
00:09:22
◼
►
to put in your show notes.
00:09:23
◼
►
You want hour, minute, second in your notes you're taking
00:09:27
◼
►
about your podcast.
00:09:29
◼
►
So Dan and I went back and forth and like,
00:09:30
◼
►
what's the most efficient way in shortcuts to do it?
00:09:32
◼
►
Because in a scripting language,
00:09:34
◼
►
there's a, you can do a one liner in Python
00:09:37
◼
►
or in just shell scripting, you can do a one liner
00:09:40
◼
►
and format the number of seconds as hour, minute, second.
00:09:43
◼
►
And shortcuts, you can't.
00:09:45
◼
►
It, so he did one method where he went to Python
00:09:49
◼
►
and I was like, I think I can do it in shortcuts,
00:09:50
◼
►
but I had to add like 10 steps
00:09:53
◼
►
where it did all the division and all of that.
00:09:55
◼
►
And then he figured out a way to do it using,
00:09:57
◼
►
there's a calculate action,
00:10:01
◼
►
do calculation basically in shortcuts
00:10:03
◼
►
that you can do some stuff that Dan got it down much closer
00:10:08
◼
►
'cause you can do things like floor,
00:10:09
◼
►
which is basically give me the result of this division
00:10:13
◼
►
without the remainder.
00:10:15
◼
►
And then, you know, there's also the command
00:10:17
◼
►
that lets you do just the remainder.
00:10:19
◼
►
And so he was able to do math
00:10:20
◼
►
and get it down to fewer steps,
00:10:22
◼
►
which as an aside, by the way,
00:10:24
◼
►
boy, shortcuts needs to be better documented by Apple
00:10:27
◼
►
because they have that calculation action
00:10:29
◼
►
and it is incredibly powerful,
00:10:32
◼
►
but you need to know how to use it.
00:10:33
◼
►
And there's a get info box in shortcuts
00:10:37
◼
►
that for each item and you click it and it says,
00:10:40
◼
►
"You can use this to do a calculation."
00:10:43
◼
►
It's like, guys, it's not good enough.
00:10:45
◼
►
You gotta actually document these things.
00:10:47
◼
►
It would be a real help to people who use shortcuts
00:10:50
◼
►
if you would actually document how all the actions work.
00:10:54
◼
►
So anyway, we post the story.
00:10:56
◼
►
great thing happened, which is we had three different
00:10:59
◼
►
readers come up with three completely different ways
00:11:02
◼
►
to get it to be even shorter.
00:11:05
◼
►
- In ways that show you how, I mean, it's this thing
00:11:09
◼
►
about how computer programmers think,
00:11:10
◼
►
like they don't think like the rest of us,
00:11:12
◼
►
but in a kind of a brilliant, hilarious way.
00:11:15
◼
►
My favorite one that got it down,
00:11:18
◼
►
there were two that actually got it down
00:11:20
◼
►
to like two steps fewer than Dan's.
00:11:23
◼
►
But the one that made me really laugh is,
00:11:25
◼
►
There's a way in shortcuts to say, to take a date,
00:11:28
◼
►
like that modified date and say,
00:11:32
◼
►
give me the date and time at the beginning of this day.
00:11:38
◼
►
So it basically takes,
00:11:39
◼
►
you can take like December 3rd at 1.22 PM
00:11:42
◼
►
and it will come back with December 3rd at midnight, right?
00:11:47
◼
►
It just the beginning of the day.
00:11:49
◼
►
And then you add the seconds to it.
00:11:51
◼
►
And now you've got December 3rd at 2.18 AM.
00:11:56
◼
►
But if you use shortcuts to format that as a time,
00:12:02
◼
►
you get 2.18 and number of seconds,
00:12:07
◼
►
which is the timestamp you want.
00:12:09
◼
►
And it's referring to an actual time during the day.
00:12:12
◼
►
But if you format it as the time of your thing,
00:12:16
◼
►
it doesn't matter, right?
00:12:17
◼
►
It doesn't matter that it's a date
00:12:19
◼
►
because all you really wanna do is get the time out of it.
00:12:21
◼
►
So ingenious and also at the same time dumb
00:12:25
◼
►
because there ought to be a better way to format times
00:12:27
◼
►
in shortcuts than it.
00:12:29
◼
►
But it was a fun little thing.
00:12:31
◼
►
And not only did it teach me that there are like 10 different
00:12:34
◼
►
ways to do something in shortcuts.
00:12:36
◼
►
And the reason we went with something inside shortcuts
00:12:38
◼
►
instead of going out to a shell script
00:12:40
◼
►
or something like that is mostly because,
00:12:42
◼
►
I mean, theoretically it means it works on the iPad.
00:12:44
◼
►
I also just liked the idea that it's portable in that way.
00:12:47
◼
►
I set you a different macro last week
00:12:50
◼
►
And it didn't work for a while
00:12:51
◼
►
'cause it was like using scripting stuff
00:12:53
◼
►
that's not installed in macOS
00:12:55
◼
►
and other stuff is deprecated.
00:12:56
◼
►
And it's like, if you can stay inside shortcuts,
00:12:59
◼
►
it will just work, but you've got to do some extra work.
00:13:02
◼
►
And major tip of the hat to Dan,
00:13:04
◼
►
which is I really need to start thinking about,
00:13:05
◼
►
can I do this in shortcuts before I ever go
00:13:09
◼
►
to some other thing for a Mac utility?
00:13:12
◼
►
Because shortcuts means it's probably,
00:13:15
◼
►
if you can figure it out, it could be simpler.
00:13:18
◼
►
and it means that you can hand that out to anybody
00:13:21
◼
►
and they can just run it in a way that
00:13:23
◼
►
Apple script is a little more complicated.
00:13:25
◼
►
So that was a fun little incident that happened,
00:13:28
◼
►
especially the one-upsmanship of everybody
00:13:30
◼
►
trying to find a different way to solve the problem.
00:13:32
◼
►
- Well, I guess luckily for you,
00:13:33
◼
►
the person who thought to write it for Shortcuts
00:13:36
◼
►
also publishes on your website.
00:13:40
◼
►
- It's perfect.
00:13:41
◼
►
- Pretty helpful. - Synergy.
00:13:41
◼
►
We just, yeah, we were talking about it
00:13:43
◼
►
and Dan was like, "Should I post this?"
00:13:45
◼
►
And I said, "Dan, any work you do
00:13:47
◼
►
that's in any way related to computers
00:13:49
◼
►
or things we've written about on Six Colors,
00:13:51
◼
►
you should plumb those for posts.
00:13:53
◼
►
That's how I live my life.
00:13:56
◼
►
It's like, oh, I did a thing.
00:13:58
◼
►
Let's write about it.
00:14:00
◼
►
- You also, the Jason Snell special,
00:14:04
◼
►
which is taking a topic we spoke about
00:14:07
◼
►
and then thinking about it some more
00:14:08
◼
►
and then writing an article about it.
00:14:10
◼
►
And you did that for the iMac versus external
00:14:13
◼
►
display decision, and you wrote a really nice article
00:14:15
◼
►
about that on Six Colors.
00:14:16
◼
►
So if you're interested in that discussion
00:14:19
◼
►
from Ask Upgrade last week
00:14:20
◼
►
and you want more of Jason's thoughts on it,
00:14:22
◼
►
then there's a great article for you to go read.
00:14:24
◼
►
- Yeah, I thought that was a really great topic
00:14:27
◼
►
and it emerged from an Ask Upgrade question
00:14:30
◼
►
and I didn't wanna just leave it as that.
00:14:32
◼
►
I thought that would probably work as a post.
00:14:34
◼
►
So I went and found the post.
00:14:36
◼
►
- I think it's gonna be something we will come back to.
00:14:40
◼
►
- A lot over the next six to nine months, I think, so.
00:14:43
◼
►
- And if you listened to our discussion last time,
00:14:45
◼
►
you'll see that my feelings have evolved a little bit
00:14:48
◼
►
in the story and that's just the difference
00:14:50
◼
►
between talking about it off the cuff
00:14:52
◼
►
and thinking about it when writing an article.
00:14:55
◼
►
And you're right, I think my feeling will involve more
00:14:57
◼
►
because the end of that story is basically like,
00:14:58
◼
►
look, I can tell you what I would do today.
00:15:01
◼
►
But if you told me that I'm gonna,
00:15:03
◼
►
you come from the future and say,
00:15:05
◼
►
I actually did the other thing,
00:15:06
◼
►
I'd be like, okay, I can see that.
00:15:07
◼
►
Like, I'm not super baked into this.
00:15:09
◼
►
But one thing that I think I really,
00:15:11
◼
►
when I went through the thought process
00:15:13
◼
►
that came back to me is that same idea,
00:15:14
◼
►
which is if you wanna live the one Mac life,
00:15:18
◼
►
because the truth is having two Macs
00:15:20
◼
►
and getting them out of sync,
00:15:21
◼
►
like we talked about, it kinda stinks.
00:15:23
◼
►
If you can do it with one Mac,
00:15:25
◼
►
those MacBook Pros are amazing.
00:15:27
◼
►
If you don't need more power than a MacBook Pro,
00:15:29
◼
►
and Apple comes out with an external display,
00:15:32
◼
►
like, that's pretty good, right?
00:15:35
◼
►
To not have a laptop and a desktop
00:15:37
◼
►
and have to go back and forth between them,
00:15:39
◼
►
it's pretty good.
00:15:40
◼
►
Assuming that display is good,
00:15:43
◼
►
you're going to put more money in up front,
00:15:45
◼
►
but you're only going to need the one computer
00:15:48
◼
►
instead of if you have a desktop and a laptop.
00:15:50
◼
►
And I just, I'm reminded every time I travel
00:15:53
◼
►
with my MacBook Air now that of what it was like
00:15:56
◼
►
before I lived the kind of one computer life
00:15:59
◼
►
when I had a MacBook Air as my primary back in the IDG days.
00:16:03
◼
►
And now with the iMac Pro, which is you open it up
00:16:06
◼
►
and you're like, oh yeah, this version of software is old
00:16:09
◼
►
and I've got to reauthorize this
00:16:11
◼
►
and I've got to run this update.
00:16:12
◼
►
and this file isn't here, is it on Dropbox
00:16:16
◼
►
or is it on my hard drive at home?
00:16:17
◼
►
And it's a lot easier when you just have a computer
00:16:21
◼
►
and it's with you all the time.
00:16:22
◼
►
So that was my big lesson there is it makes me think
00:16:27
◼
►
that it's possible depending on timing
00:16:29
◼
►
that what I might choose to do is get a MacBook Pro
00:16:31
◼
►
and an external display.
00:16:33
◼
►
I probably won't, but again, if you came back
00:16:35
◼
►
and told me that's what I decided,
00:16:37
◼
►
I would not think it was ridiculous.
00:16:39
◼
►
Be like, there are lots of options out there.
00:16:41
◼
►
And thank you to listener Kieran who wrote in about this.
00:16:44
◼
►
I ran out and got Kieran's tweet
00:16:47
◼
►
and put it in the article, which was fun.
00:16:50
◼
►
- The morning show has been renewed
00:16:52
◼
►
for its third season, Apple TV+.
00:16:56
◼
►
- I'll get around to watching season two sometime.
00:16:58
◼
►
- It's really good.
00:16:59
◼
►
Season two is really good.
00:17:00
◼
►
It's better than season one.
00:17:02
◼
►
They've got some changeover in showrunner.
00:17:04
◼
►
Charlotte Stout is going to be the showrunner.
00:17:08
◼
►
This is part of a multi-year overall deal that Stout has done with Apple.
00:17:13
◼
►
So now, uh, Kerry Aaron, who was the showrunner previously, is going to be a
00:17:17
◼
►
consultant for season three whilst developing new projects for their Apple deal as well.
00:17:22
◼
►
So they're making some change.
00:17:24
◼
►
Instead of grinding on a third season, that's probably good to keep it fresh.
00:17:27
◼
►
Keep it fresh.
00:17:28
◼
►
And so, but, but also still involved, right?
00:17:30
◼
►
So hopefully it will continue to keep its tone.
00:17:32
◼
►
Um, so yeah, I'm really excited because I, I think that in season two.
00:17:38
◼
►
the show really worked out what it is.
00:17:41
◼
►
And so now I'm very excited with the hope
00:17:46
◼
►
that they're going into season three understanding that,
00:17:49
◼
►
that like the biggest benefit that this show
00:17:53
◼
►
can actually have is if it actually mirrors the real world
00:17:58
◼
►
and the timeframe that it's in.
00:18:00
◼
►
Like in season one, it kind of accidentally did it.
00:18:03
◼
►
And then in season two, they really lent into it.
00:18:07
◼
►
And so I hope for season three,
00:18:09
◼
►
they create the show with that in mind
00:18:11
◼
►
and don't feel the need to completely rewrite the show again.
00:18:14
◼
►
- Charles Statz's credits are Fosse/Verdon,
00:18:18
◼
►
House of Cards, Homeland.
00:18:20
◼
►
She's worked as a producer on all of those
00:18:22
◼
►
and as a writer.
00:18:23
◼
►
- Especially for this show,
00:18:24
◼
►
that's a pretty great track record for this show.
00:18:28
◼
►
That's like the pocket of what The Morning Show
00:18:31
◼
►
is all about, I think.
00:18:32
◼
►
So I'm pretty pumped for it.
00:18:34
◼
►
And I'm really pleased that they've done it.
00:18:37
◼
►
Apple is requiring that retail and corporate employees must submit proof of receiving their
00:18:42
◼
►
COVID vaccine and booster or face frequent testing.
00:18:48
◼
►
Apple have still not chosen to follow along with some tech companies in requiring vaccination
00:18:54
◼
►
for their employees.
00:18:56
◼
►
But they are now just, because I think previously they had, if you don't get vaccinated, you've
00:19:01
◼
►
got to get tested a bunch.
00:19:03
◼
►
they're saying if you don't get boosted you got to get tested a bunch. I remain really
00:19:11
◼
►
surprised that they are not requiring vaccination at least at a corporate level. So this just
00:19:19
◼
►
you know I keep seeing headlines about this and I'm like oh there it is oh no wait that's
00:19:24
◼
►
not it so that this is just another of those situations where they're doing something but
00:19:29
◼
►
but I don't think they're doing enough.
00:19:32
◼
►
- Yeah, well, there are so many different ways
00:19:35
◼
►
that the ongoing pandemic could go
00:19:37
◼
►
that it'll be interesting to watch that.
00:19:39
◼
►
I threw an item in here just to mention
00:19:43
◼
►
because I want to just get everybody's head
00:19:45
◼
►
thinking about this.
00:19:47
◼
►
There was a New York Times article yesterday
00:19:49
◼
►
about how there are some more COVID lockdowns happening
00:19:53
◼
►
in China and it's all speculative
00:19:58
◼
►
and it's sort of very much a we'll see what this does,
00:20:00
◼
►
but the idea there is that that may lead to another ripple
00:20:05
◼
►
of supply chain issues down the road, right?
00:20:08
◼
►
'Cause sometimes these things are immediate
00:20:10
◼
►
and sometimes they-
00:20:11
◼
►
- It doesn't surprise me at all.
00:20:14
◼
►
- Like, because really we didn't hit supply chain stuff
00:20:17
◼
►
until now and that's coming from the 2020.
00:20:22
◼
►
- Beginning of this, you know?
00:20:23
◼
►
- So I just say, keep an eye on the supply chain.
00:20:27
◼
►
may be ongoing issues with supply chain stuff. And I'm interested in seeing Apple's results
00:20:34
◼
►
are late next week. I'm interested to see if they make any statements about sort of
00:20:41
◼
►
the state of the supply chain either during their statements or during their Q&A.
00:20:44
◼
►
- I have to, right? I mean, because-
00:20:46
◼
►
- Right, yeah. And maybe they'll give, they'll say, "No, we're looking good." Or they may
00:20:49
◼
►
say, "Well, we're concerned about this thing over here and not that thing." And that's
00:20:52
◼
►
actually the kind of thing that you can get out of an Apple results call that is informative,
00:20:57
◼
►
right? It's like, tell me what an AR advisor says what, Tim? Tim would be like, "I don't
00:21:03
◼
►
know what you're talking about." But if you say, "Tim, supply chain, what's going on?"
00:21:07
◼
►
I think that's the kind of thing where they actually will disclose something about how
00:21:12
◼
►
they're feeling because that has to do with what analysts want to know and investors want
00:21:16
◼
►
to know, which is kind of long-term issues affecting the business. And it's something
00:21:20
◼
►
that really is inside baseball in another sense,
00:21:22
◼
►
where it's not about an Apple product or anything like that.
00:21:24
◼
►
It's just about like, how are you weathering this?
00:21:27
◼
►
And I'm looking forward to what they will say
00:21:30
◼
►
because it is a really complex thing
00:21:32
◼
►
and it's affecting different companies differently.
00:21:34
◼
►
And this article made me raise an eyebrow basically
00:21:36
◼
►
and say, oh boy, here's another wrinkle.
00:21:39
◼
►
Here's another thing that may add more churn
00:21:42
◼
►
into the already kind of messy situation
00:21:46
◼
►
with the supply chain.
00:21:47
◼
►
- I mean, like this was the quarter where,
00:21:49
◼
►
their pre-guidance was like,
00:21:52
◼
►
"Hey, we know we're not gonna sell what we wanna sell."
00:21:55
◼
►
Like, it's kind of as simple as that.
00:21:58
◼
►
- This is the holiday quarter?
00:22:03
◼
►
- This is the holiday quarter.
00:22:05
◼
►
- So it should be the big one.
00:22:06
◼
►
Like, you know, as history has gone,
00:22:09
◼
►
this should have been, in theory, the biggest quarter.
00:22:11
◼
►
- They have said it will be probably
00:22:13
◼
►
their biggest quarter of all time,
00:22:15
◼
►
even though they're gonna not sell as many things
00:22:18
◼
►
as they thought they were gonna sell
00:22:19
◼
►
because of the supply chain.
00:22:20
◼
►
So we'll see.
00:22:22
◼
►
That's next week.
00:22:23
◼
►
I think that's a week from Thursday.
00:22:25
◼
►
And so obviously then we will talk about it
00:22:28
◼
►
on the January 31st episode of Upgrade.
00:22:33
◼
►
- Which I'm always excited about.
00:22:35
◼
►
- This episode is brought to you
00:22:36
◼
►
by our friends over at Memberful.
00:22:39
◼
►
Memberful is the easiest way to sell memberships
00:22:42
◼
►
to your audience used by the biggest creators on the web
00:22:44
◼
►
to help you generate sustainable, recurring income
00:22:47
◼
►
while diversifying your revenue stream.
00:22:50
◼
►
Maybe the Your Business's financial situation has changed over the past couple of years.
00:22:55
◼
►
And now you might need a proven solution that is quick to launch so you can stabilise your
00:23:00
◼
►
business and help it grow.
00:23:02
◼
►
Member4 handles the hard stuff so you can focus on what you do best while earning revenue
00:23:06
◼
►
quickly while leaving you with full control and ownership of everything that relates to
00:23:11
◼
►
your audience, brand and membership.
00:23:13
◼
►
Member4 has everything you need to run a membership program.
00:23:16
◼
►
includes an optimized checkout, Apple Pay, easy member management, dashboard analytics,
00:23:21
◼
►
free trials, gift subscriptions and so much more. And Memberful seamlessly integrates with the tools
00:23:26
◼
►
that you're already using, including lots of fully managed integrations with popular services
00:23:31
◼
►
like WordPress, MailChimp, Discord and tons more. This is one of the easy things for us with
00:23:37
◼
►
Memberful. When we were looking at relaunching our membership program, we could see they had
00:23:43
◼
►
had a Discord integration, so it's super easy to manage.
00:23:46
◼
►
And we were able to just write everything
00:23:50
◼
►
in a way that integrated with some services
00:23:52
◼
►
that we were already using.
00:23:53
◼
►
And then over time, they've just added more stuff
00:23:56
◼
►
so we don't need to use external services.
00:23:58
◼
►
Like, they have their newsletter thing, I should say,
00:24:02
◼
►
which you can have a paid newsletter now
00:24:04
◼
►
if you've been before.
00:24:05
◼
►
But we have a newsletter that is part of our membership program,
00:24:09
◼
►
and we can just send those out.
00:24:10
◼
►
So we had to have an external provider previously.
00:24:13
◼
►
Now we just do it with Memberful.
00:24:14
◼
►
So you don't need to connect with a third party email provider,
00:24:16
◼
►
which also saves us money in the long run,
00:24:19
◼
►
'cause we were already on one of their,
00:24:21
◼
►
they have a pro and premium plan.
00:24:23
◼
►
I don't remember exactly which one we're on.
00:24:25
◼
►
Steven handles that part.
00:24:26
◼
►
But if there's no additional fee,
00:24:28
◼
►
if you're on one of those plans, we were already on it.
00:24:30
◼
►
So we acted up saving money
00:24:31
◼
►
'cause we could remove the newsletter provider
00:24:33
◼
►
that we were on.
00:24:34
◼
►
So it's super awesome.
00:24:36
◼
►
We love Memberful here.
00:24:38
◼
►
They are a wonderful company to work with.
00:24:40
◼
►
They have really helped us have more confidence in the business over the last couple of years
00:24:46
◼
►
and we also get to deliver more great content to our most engaged listeners.
00:24:53
◼
►
So I think it's awesome.
00:24:54
◼
►
So get started for free at memberful.com/upgrade with no credit card required.
00:24:58
◼
►
That's memberful.com/upgrade.
00:25:00
◼
►
Go there now, check it out and see what it could do for your business.
00:25:03
◼
►
Our thanks to Memberful for their support of this show and Relay FM.
00:25:07
◼
►
Rumour round up, Jason.
00:25:09
◼
►
- Oh, I love a rumor roundup.
00:25:11
◼
►
And again, thank you to a friend of the show, Mark Gurman,
00:25:13
◼
►
for dropping all of his juiciest rumors on Sundays,
00:25:18
◼
►
so that upgrade is fresh.
00:25:19
◼
►
- Not just Mark today though.
00:25:21
◼
►
We're gonna spread out a little bit.
00:25:22
◼
►
We're gonna start with the well-known Apple rumor
00:25:26
◼
►
publication, the New York Post.
00:25:28
◼
►
- Ah, of course, classic.
00:25:31
◼
►
- The New York Post is saying that Apple is said to be
00:25:34
◼
►
in serious talks to acquire some of the broadcast rights
00:25:38
◼
►
to Major League Baseball for Apple TV+.
00:25:41
◼
►
I'll read a quote from 9to5Mac,
00:25:43
◼
►
"Exact details of the deal were not disclosed,
00:25:46
◼
►
"however the sports package believed to be on the table
00:25:50
◼
►
"is weekday national games
00:25:51
◼
►
"that were previously owned by ESPN."
00:25:55
◼
►
- Right, so the idea here is the way baseball works,
00:25:58
◼
►
and I know you and I have talked about
00:25:59
◼
►
how baseball works in the past.
00:26:01
◼
►
They open the gate, they roll the balls in,
00:26:02
◼
►
that's how it happens.
00:26:04
◼
►
- That's how it happens.
00:26:05
◼
►
The ESPN has had a package where they basically show games
00:26:10
◼
►
to their entire national ESPN audience that are,
00:26:15
◼
►
if you're in a local market,
00:26:18
◼
►
you see your local teams games,
00:26:19
◼
►
but these are national games.
00:26:20
◼
►
So they are showing games,
00:26:23
◼
►
if you're in a different market
00:26:24
◼
►
and you don't have like the MLB TV package
00:26:27
◼
►
or something like that,
00:26:28
◼
►
it's your opportunity to see games from other cities
00:26:32
◼
►
and games that, you know, maybe your team isn't playing
00:26:35
◼
►
and there's another baseball game on.
00:26:36
◼
►
So it's not exactly an earth shattering kind of package,
00:26:41
◼
►
but it does provide some content.
00:26:45
◼
►
I would say it's about on the level
00:26:48
◼
►
as the Amazon deal with the NFL,
00:26:50
◼
►
where they've been, this is actually changing
00:26:53
◼
►
and it's getting improved,
00:26:54
◼
►
but Amazon's had a deal for a while
00:26:56
◼
►
where they're basically like simulcasting the same game
00:27:00
◼
►
that's on the NFL network.
00:27:03
◼
►
So it's not like super exclusive, but it's interesting.
00:27:08
◼
►
And I think that this makes sense in a way,
00:27:11
◼
►
'cause we've been talking for a while
00:27:12
◼
►
about how Apple has been investing in this idea
00:27:15
◼
►
of doing live sports as one of its things.
00:27:18
◼
►
I wonder if this, we talked about like,
00:27:20
◼
►
what would be the next Apple subscription service.
00:27:23
◼
►
I wonder if this is not Apple TV Plus,
00:27:25
◼
►
but is bundled in and is also available as a separate,
00:27:29
◼
►
like Apple Sports kind of subscription at some point.
00:27:32
◼
►
I don't know. Let's see what their plan is.
00:27:34
◼
►
But even if they just roll it into Apple TV+,
00:27:37
◼
►
this is a start, right?
00:27:38
◼
►
And it might actually help get their feet wet,
00:27:41
◼
►
get their toes wet on doing this thing where,
00:27:44
◼
►
'cause live streaming infrastructure is different.
00:27:47
◼
►
You've gotta serve everybody immediately.
00:27:49
◼
►
And the demand is essentially 100% at one moment.
00:27:54
◼
►
Whereas anything you do on streaming, you put it on a CDN,
00:27:57
◼
►
people watch it whenever,
00:27:59
◼
►
and demand is smoothed out over time.
00:28:02
◼
►
Live sports, it's all at once.
00:28:05
◼
►
And so it's very, very different.
00:28:08
◼
►
And this is, yeah, this is not an earth-shattering thing.
00:28:12
◼
►
This is not like the playoffs
00:28:13
◼
►
are gonna be on Apple TV+.
00:28:15
◼
►
- That's not where you wanna start though, right?
00:28:16
◼
►
For that exact reason, you just mentioned
00:28:18
◼
►
you don't want the biggest, most popular sports
00:28:20
◼
►
as your first thing 'cause you're gonna get in trouble.
00:28:22
◼
►
- Right, and this lets them say,
00:28:24
◼
►
and lets them promote in their app,
00:28:27
◼
►
you know, the Reds are playing the Diamondbacks
00:28:30
◼
►
on Tuesday night at six o'clock,
00:28:33
◼
►
and you know, you can watch it for free on Apple TV Plus.
00:28:37
◼
►
And that's regardless of if you have cable,
00:28:39
◼
►
and it's regardless of if you have ESPN
00:28:42
◼
►
or your local sports channel,
00:28:45
◼
►
it's just on Apple TV Plus for you to watch.
00:28:48
◼
►
And that's fascinating to me.
00:28:50
◼
►
So we'll see.
00:28:51
◼
►
I also wonder about, and this is similar to Amazon,
00:28:54
◼
►
will they have somebody produce it for them
00:28:57
◼
►
or will they have like an Apple TV+ crew?
00:29:01
◼
►
I don't know how that ESPN package works
00:29:04
◼
►
and whether they built their own broadcast
00:29:07
◼
►
or whether they sort of reared the local.
00:29:08
◼
►
I think they built their own broadcast for that.
00:29:10
◼
►
So they might potentially need to be
00:29:12
◼
►
like Apple TV baseball announcers and stuff,
00:29:14
◼
►
which is kind of wild to think about Apple hiring--
00:29:17
◼
►
- I could imagine them doing it similarly
00:29:19
◼
►
to how they've done before,
00:29:20
◼
►
where the first thing someone does it for them
00:29:23
◼
►
and then they bring in their own team afterwards.
00:29:25
◼
►
- They might hire somebody to do it.
00:29:26
◼
►
I mean, the way baseball is configured,
00:29:28
◼
►
you have a feed coming out of the stadium,
00:29:30
◼
►
so that would be something that would be produced
00:29:32
◼
►
in the stadium by the local crews.
00:29:36
◼
►
But what Amazon ended up doing
00:29:38
◼
►
was doing their own play-by-play and analyst on top of that.
00:29:42
◼
►
And that could be produced, you know,
00:29:45
◼
►
MLB actually has its own media arm.
00:29:47
◼
►
They could produce it if they wanted to for Apple.
00:29:50
◼
►
And that's probably all part of the deal.
00:29:52
◼
►
But like, yeah, again, this is just the start.
00:29:54
◼
►
and Apple is going to be playing in sports
00:29:57
◼
►
at least a little bit.
00:29:58
◼
►
They may decide it's not for them,
00:30:00
◼
►
but right now they're in exploratory time
00:30:02
◼
►
and they are gonna make some deals, I think.
00:30:04
◼
►
- Yeah, this aligns with a report
00:30:06
◼
►
from an investment firm called Wedbush
00:30:08
◼
►
that says Apple is on an aggressive hunt
00:30:10
◼
►
for live sports content.
00:30:12
◼
►
So it seems like if there is a deal being done right now,
00:30:15
◼
►
they are at the table trying to make that deal.
00:30:18
◼
►
Mac Otakara is reporting that a new iPad Air
00:30:22
◼
►
is set to be unveiled this spring.
00:30:25
◼
►
It would feature an A15 bionic center stage 5G
00:30:29
◼
►
and the same overall design.
00:30:32
◼
►
- Yep. - Makes sense.
00:30:33
◼
►
- Not surprising at all, other than to say,
00:30:35
◼
►
yeah, that the iPad Air needs to get on sync
00:30:38
◼
►
with like the mini.
00:30:40
◼
►
And I think the thing here is just to say this, yeah.
00:30:43
◼
►
And say this spring is when they're gonna do that.
00:30:45
◼
►
They're gonna bring it up to speed,
00:30:46
◼
►
A15 center stage, 5G, all the things that we're missing,
00:30:49
◼
►
'cause the iPad Air remember was ahead of the game,
00:30:51
◼
►
but now it's been a little while.
00:30:53
◼
►
So this makes perfect sense.
00:30:54
◼
►
- No, it's behind.
00:30:56
◼
►
- No, it was ahead of the game.
00:30:58
◼
►
- When it was released, it was ahead of the game.
00:30:59
◼
►
Now it's behind the game.
00:31:00
◼
►
Yes, the game has left it behind.
00:31:01
◼
►
The game is over on Apple TV+ now apparently.
00:31:04
◼
►
- The game has left the station, I think is the--
00:31:06
◼
►
- Yeah, they rolled the balls back out and closed the door.
00:31:09
◼
►
- Friend of the show, Mark Gurman is reporting
00:31:11
◼
►
that Apple is considering delaying the announcement
00:31:15
◼
►
of its mixed reality headset by at least a few months.
00:31:19
◼
►
This is from Bloomberg.
00:31:21
◼
►
The headset was targeted for an unveiling at WWDC in June, followed by a release later
00:31:26
◼
►
in the year. But development challenges related to overheating, cameras and software have
00:31:31
◼
►
made it harder to stay on track. This delay would see a late 2022 announcement with product
00:31:37
◼
►
release in 23. Prior reporting from Germen suggested that this product was originally
00:31:42
◼
►
scheduled to be announced in 2021, so this would be the second major delay that this
00:31:49
◼
►
product line would see.
00:31:51
◼
►
- I told you the maxim that we came up with on Liftoff,
00:31:54
◼
►
which is whenever anything is late in the year,
00:31:56
◼
►
that means it's going to be next year.
00:31:58
◼
►
And here we are with late in the year.
00:32:02
◼
►
Also my initial reaction to this was,
00:32:04
◼
►
oh, I know what all the developers will be doing
00:32:06
◼
►
over their holiday next year, this year,
00:32:09
◼
►
is they're going to have an announced VR product
00:32:14
◼
►
that isn't shipping yet.
00:32:15
◼
►
So they'll be putting in all of their work
00:32:18
◼
►
in late in the year and early in the following year.
00:32:21
◼
►
So it may be a year out before they ship this thing.
00:32:23
◼
►
But I think what Gurman is saying, at least right now,
00:32:26
◼
►
is that they're still going to do what you, I think,
00:32:30
◼
►
have suggested is probably the most likely scenario,
00:32:32
◼
►
which is they'll do an event maybe in August,
00:32:37
◼
►
maybe in October, or maybe even as part of the iPhone event,
00:32:42
◼
►
which I think they might do because all eyes on that event,
00:32:47
◼
►
even though it would be, you know,
00:32:48
◼
►
the Apple Watch was launched in an iPhone event, for example.
00:32:51
◼
►
So they might do that,
00:32:51
◼
►
but like they're gonna do that fall,
00:32:53
◼
►
late summer or fall event.
00:32:55
◼
►
But in this scenario,
00:32:58
◼
►
probably not ship it until early the next year.
00:33:02
◼
►
- Yeah, one of the things that Mark mentions
00:33:05
◼
►
is like this was similar from what he was hearing
00:33:08
◼
►
with the original Apple Watch,
00:33:10
◼
►
that the product kept getting pushed.
00:33:14
◼
►
- And you know, it's kind of like,
00:33:16
◼
►
this is the second time that Apple's tried to introduce
00:33:18
◼
►
a new category and is struggling to get it
00:33:20
◼
►
over the finish line.
00:33:22
◼
►
- It's hard.
00:33:23
◼
►
It's hard, right?
00:33:24
◼
►
Like it's hard to put out a new product
00:33:27
◼
►
and you have to balance all those things too.
00:33:28
◼
►
Like, is this something that's good enough to ship?
00:33:30
◼
►
Do we need to fix this?
00:33:32
◼
►
Because they want that first product to be viable, right?
00:33:34
◼
►
They don't want that, like say what you will
00:33:36
◼
►
about the original Apple Watch.
00:33:37
◼
►
- You only get one shot at the first impression.
00:33:39
◼
►
- Yeah, exactly.
00:33:40
◼
►
And the original Apple Watch as limited and primitive
00:33:42
◼
►
as it seems now, it did work, right?
00:33:46
◼
►
And that's a judgment call of like,
00:33:48
◼
►
can we ship this?
00:33:50
◼
►
Is this good enough to ship? - And it demoed well.
00:33:51
◼
►
Right, it demoed well.
00:33:52
◼
►
And that's an important part of the whole thing.
00:33:56
◼
►
When we all saw it for the first time,
00:33:58
◼
►
it was like, well, this looks cool,
00:33:59
◼
►
and they gotta do that again.
00:34:00
◼
►
I mean, my personal read on this is similar
00:34:02
◼
►
to what I've been saying, as you mentioned, for months now.
00:34:06
◼
►
Maybe it isn't exactly where it would wanna be,
00:34:08
◼
►
and they can't announce it the way that they would want to,
00:34:11
◼
►
which I think is in-person event.
00:34:13
◼
►
They don't know when they're gonna be able to do that.
00:34:15
◼
►
let's just take more time on it.
00:34:17
◼
►
- Could be too.
00:34:18
◼
►
Like, I mean, once you're on the treadmill,
00:34:21
◼
►
for lack of a better metaphor,
00:34:24
◼
►
and the product's out there and you're releasing updates,
00:34:28
◼
►
like you can't, you're on it.
00:34:30
◼
►
That product's live.
00:34:31
◼
►
Now you're iterating.
00:34:33
◼
►
This is the one time in a product's life
00:34:35
◼
►
where you can just say, we got time.
00:34:41
◼
►
- Just wait, wait for it.
00:34:43
◼
►
We don't have to rush this
00:34:45
◼
►
Because once we ship, once we announce really,
00:34:48
◼
►
like the clock starts ticking.
00:34:50
◼
►
So if we need to take our time
00:34:53
◼
►
so that we don't stumble out of the gate,
00:34:54
◼
►
now is the time to do that.
00:34:57
◼
►
So that's, I think it's fine.
00:34:59
◼
►
I'm not really surprised.
00:35:01
◼
►
Everything has slipped, right?
00:35:03
◼
►
Like we've seen all sorts of things slip,
00:35:05
◼
►
often for availability reasons.
00:35:07
◼
►
You've got a brand new product.
00:35:08
◼
►
It's obviously shooting to be a very high end product
00:35:11
◼
►
with lots of technology packed into it.
00:35:15
◼
►
If this was a lesser product, it would be easier to ship,
00:35:17
◼
►
but they are setting the bar pretty high for themselves.
00:35:20
◼
►
So I'm not surprised, but I still, at this point,
00:35:23
◼
►
I feel like based on what Mark is reporting,
00:35:26
◼
►
that this is probably an announced fall product.
00:35:31
◼
►
And they may even say that it'll be shipping
00:35:33
◼
►
by the end of the year, but it definitely feels
00:35:34
◼
►
like it's not gonna be shipping for the holidays
00:35:37
◼
►
and in quantity until next year.
00:35:40
◼
►
- So on the hardware, the components, the price,
00:35:45
◼
►
Gorman says that he expects the headset
00:35:48
◼
►
to be priced above $2,000
00:35:50
◼
►
due to the high-end components being used.
00:35:53
◼
►
We'd heard previously 3,000.
00:35:56
◼
►
I reckon it's probably gonna be between two and three.
00:35:58
◼
►
I just don't know how they could do higher.
00:36:01
◼
►
I mean, 'cause even $2,000 is astronomical, right?
00:36:04
◼
►
- Well, think about that this is,
00:36:06
◼
►
what he says is M1 Pro level performance
00:36:10
◼
►
because they need the GPUs.
00:36:12
◼
►
And it's got the two, what, 8K panels?
00:36:17
◼
►
How is that product not $2,500, $3,000?
00:36:22
◼
►
- No, I understand, but this is one of those things
00:36:25
◼
►
where it's as expensive as you decide to make.
00:36:27
◼
►
They've made the decision, it didn't naturally grow this way
00:36:30
◼
►
and I know why you would go to this level,
00:36:34
◼
►
but like, I don't, for me with the price thing,
00:36:39
◼
►
I'm kind of putting it to the back of my mind
00:36:41
◼
►
until I try and get a sense of what their strategy is.
00:36:44
◼
►
Because if their strategy is we make a $2,500 headset,
00:36:49
◼
►
we're Apple, hello, this is what we do,
00:36:52
◼
►
it's not a great strategy ultimately, right?
00:36:54
◼
►
And we can believe that the strategy is, as we've expected
00:36:57
◼
►
and as it's been rumored and pontificated on many times,
00:37:00
◼
►
that like, this is the first one,
00:37:03
◼
►
so they can get some enthusiasts in the mix
00:37:07
◼
►
and get some developers in the mix
00:37:09
◼
►
and try and work it out and bring the price down.
00:37:12
◼
►
- And honestly, at this point, ship it after the holidays
00:37:14
◼
►
when they might even have another version available
00:37:17
◼
►
for the next holiday season, right?
00:37:19
◼
►
So it's like, just don't, this is not for everybody.
00:37:23
◼
►
I think though, this goes back to me saying
00:37:24
◼
►
that they set the bar for themselves very high.
00:37:27
◼
►
This is, I think, what Apple is doing here,
00:37:29
◼
►
which is we're not gonna ship an Oculus Quest 2.
00:37:32
◼
►
we're not gonna do it.
00:37:34
◼
►
We have standards, right?
00:37:35
◼
►
Is probably what they're saying.
00:37:37
◼
►
And like, if we can't do it with this level
00:37:41
◼
►
of GPU performance and this quality of display in the thing,
00:37:46
◼
►
it's not even worth being a product.
00:37:48
◼
►
And that will set the price much higher.
00:37:51
◼
►
They could have made a cheaper product,
00:37:53
◼
►
but it does allow them to go on stage.
00:37:55
◼
►
Presumably we'll see what their competitors do
00:37:57
◼
►
in the next year, but it allows them to go on stage
00:37:59
◼
►
plausibly say, "This is the single best VR experience anybody has ever made." And I think
00:38:05
◼
►
that's what they're shooting for. I think they want to come out and say, "You've seen
00:38:08
◼
►
the rest, now see the best. This is the best VR thing ever. It's got M1 Pro power. It's
00:38:14
◼
►
got dual 8K display. It is the closest thing to reality that you can possibly find. And
00:38:23
◼
►
it's going to blow everything else out of the market." And whether that's true or not
00:38:26
◼
►
remains to be seen, but I think that's what they're going for.
00:38:28
◼
►
Whether that's true or not by the time they announce it is to, you know...
00:38:32
◼
►
Well, that's what I mean about their competitors, right?
00:38:34
◼
►
Like, we know that Meta is working on a Quest follow-up that is probably going to be the
00:38:39
◼
►
Quest Pro, but I think it's Project Cambria.
00:38:42
◼
►
That's the name of it at the moment, yeah.
00:38:44
◼
►
But it might not even be Quest.
00:38:46
◼
►
Honestly, I would expect it will have a different name, because Oculus had different product
00:38:52
◼
►
names depending on where it sat in the market before, and now...
00:38:55
◼
►
- Right, and this is a high-end thing,
00:38:57
◼
►
so they may want to retire Quest.
00:38:58
◼
►
We'll see, but that's coming, right?
00:39:00
◼
►
And that may be, that's the risk of it slipping here,
00:39:03
◼
►
is that Apple, I think, is staking out the high ground
00:39:06
◼
►
and saying we have the best experience.
00:39:07
◼
►
But by the time they ship this thing,
00:39:09
◼
►
that may be a harder argument to make.
00:39:11
◼
►
- And I would expect from a strategy decision,
00:39:13
◼
►
'cause I think they were already doing it anyway,
00:39:16
◼
►
Meta will be willing to take a loss on the hardware
00:39:19
◼
►
in a way that Apple, I don't think, would.
00:39:21
◼
►
And that's where then the price and specs
00:39:24
◼
►
could all start getting jumbled up because of the time that it takes them to get the
00:39:27
◼
►
product out there.
00:39:28
◼
►
Because this is, you know, I think more important to Meta's overall strategy.
00:39:35
◼
►
They changed the name of the company, right?
00:39:39
◼
►
Because of this.
00:39:40
◼
►
So if they can get it in under a certain price point and take a loss on it, but they're banking
00:39:45
◼
►
on all of the games that they own to sell well, you know, like it's, this is basically
00:39:50
◼
►
taking the Sony and Microsoft and Nintendo model, right? When all these
00:39:55
◼
►
consoles are released, they lose money at the beginning, but they make it up later
00:39:59
◼
►
and they also make it up on the games that they make, right? So maybe Facebook
00:40:04
◼
►
Meta could take that route where Apple could also, but won't.
00:40:12
◼
►
My guess is that the Project Cambria quest follow-on will be, like, keep in mind
00:40:19
◼
►
the Oculus Quest is what, 300 bucks? So I think that they're probably shooting for like a thousand
00:40:25
◼
►
dollar headset that is much better than the Quest. And you think about it, the Quest is priced like
00:40:32
◼
►
a console, but a thousand dollar headset is not priced like a console. It's a totally different
00:40:37
◼
►
thing. I think that's what they're shooting for. And that's going to give Apple an interesting
00:40:42
◼
►
position to be way more expensive and presumably have way better technology in it. Again, the
00:40:48
◼
►
The argument is going to be that Meta has got a better platform with an existing app
00:40:54
◼
►
store for VR and Apple is going to have to build that, although they've got their huge
00:40:58
◼
►
existing iOS app store.
00:41:00
◼
►
It's just an interesting way to go.
00:41:01
◼
►
I think in the long run, those companies are going to get more in sync with their products.
00:41:06
◼
►
But from this perspective, before those products exist, I think it's fascinating to see what
00:41:16
◼
►
their different approaches are.
00:41:17
◼
►
And one of them may prove to be more successful than the other in the short term, and it might
00:41:20
◼
►
be different in the long term.
00:41:22
◼
►
But I agree in the sense that what META is going to do will probably be a very different
00:41:28
◼
►
approach than what Apple is doing.
00:41:30
◼
►
And it may be successful because when you think about the Quest being $300, a $2,000
00:41:37
◼
►
Apple headset is like, "What?
00:41:38
◼
►
Like what are you doing?"
00:41:41
◼
►
And yet if you think about the specs, I think they could justify it.
00:41:46
◼
►
I think the question is, does anybody care enough
00:41:48
◼
►
about having the best VR experience ever or not?
00:41:52
◼
►
And that comes down to execution for Apple, right?
00:41:54
◼
►
And what is Meta's execution?
00:41:56
◼
►
And is it so good that the difference
00:42:00
◼
►
between what they're doing and Apple is doing
00:42:02
◼
►
is kind of not that much, and yet the price is so much more.
00:42:06
◼
►
And that's a threat to Apple.
00:42:09
◼
►
- And it's also worth remembering
00:42:10
◼
►
that PlayStation will be in the mix.
00:42:12
◼
►
But then anyway, and the PSVR2's
00:42:15
◼
►
Um, uh, hardware is amazing.
00:42:19
◼
►
I don't remember if we've talked about on this show, but like the specs that they've
00:42:23
◼
►
4K HDR, 110 degree field of view with foveated rendering.
00:42:28
◼
►
This is where...
00:42:29
◼
►
Is it wireless now?
00:42:30
◼
►
Uh, it would be one USB-C cable to the PlayStation 5.
00:42:35
◼
►
Well that's better than the ridiculous set of boxes and cables that the...
00:42:41
◼
►
Because I have a PSVR and I like it, but honestly I haven't played it since I got the Quest.
00:42:44
◼
►
- Because it's clunky, super clunky.
00:42:46
◼
►
- It's so clunky.
00:42:48
◼
►
- Yeah, and also, I mean,
00:42:49
◼
►
I mean, the Apple's is probably not gonna be wireless.
00:42:54
◼
►
I don't think-- - Oh, Apple's will be wireless.
00:42:55
◼
►
Yeah. - You think it will be?
00:42:56
◼
►
All right, maybe.
00:42:57
◼
►
- It's entirely self-contained.
00:42:58
◼
►
- Okay, cool.
00:42:59
◼
►
Well, anyway, the foveated rendering,
00:43:02
◼
►
which is where it's using eye tracking
00:43:05
◼
►
to just render what's in front of you.
00:43:07
◼
►
We've spoken about this,
00:43:08
◼
►
it's like this is something Apple probably do.
00:43:10
◼
►
OLED display, 90 to 120 Hertz, inside out tracking,
00:43:15
◼
►
so it no longer needs a camera.
00:43:16
◼
►
And they have new really cool looking controllers
00:43:21
◼
►
like kind of similar to Oculus-like controllers.
00:43:26
◼
►
- Exactly, instead of my old PSVR,
00:43:29
◼
►
'cause I didn't use the little magic wand Sony things.
00:43:32
◼
►
And so I ended up playing all my PSVR stuff
00:43:35
◼
►
with just the PS3 controller or PS4 controller, I guess.
00:43:40
◼
►
which was fine. It was fine.
00:43:42
◼
►
But I will say this about Sony.
00:43:46
◼
►
Their software is better because they're a platform.
00:43:52
◼
►
They're a gaming platform.
00:43:54
◼
►
- They're gonna have the best,
00:43:55
◼
►
they're probably gonna, mm.
00:43:56
◼
►
- They're gonna have the best games.
00:43:57
◼
►
- They may have the best games.
00:43:58
◼
►
It's gonna be between them and Meta really,
00:44:00
◼
►
depending on what Sony's able to put out there.
00:44:03
◼
►
- Can I just, my experience with the PSVR,
00:44:07
◼
►
my favorite thing about it was the Astro Bot Rescue game.
00:44:10
◼
►
I love that game so much.
00:44:11
◼
►
- They'll make a huge version of that now.
00:44:13
◼
►
- So that game though is so successful.
00:44:15
◼
►
I have to say, and I don't know if there are any rumors,
00:44:17
◼
►
I assume there aren't any rumors about this
00:44:19
◼
►
and I assume they're gonna be eight years behind,
00:44:20
◼
►
but what the Astro Bot Rescue game,
00:44:22
◼
►
when I think about it, I'm like,
00:44:23
◼
►
can you imagine Nintendo VR?
00:44:26
◼
►
Can you imagine?
00:44:29
◼
►
- If they, yeah, it would be great.
00:44:30
◼
►
- 'Cause Astro Bot is very Nintendo like.
00:44:33
◼
►
- And I love it so much, but you know, it's Nintendo.
00:44:37
◼
►
So there'll be, you know,
00:44:38
◼
►
- The Nintendo headset will be here in 2030, right?
00:44:41
◼
►
- It will come out in 2030 and it will be 1080p, right?
00:44:43
◼
►
Like, you know, 'cause it's just what they do,
00:44:45
◼
►
but the games will be the best games if they do it.
00:44:48
◼
►
I mean, Nintendo are fine, right?
00:44:51
◼
►
You know, Nintendo, totally good.
00:44:53
◼
►
They're just gonna keep riding that Switch train.
00:44:56
◼
►
They're good, you know,
00:44:57
◼
►
that Nintendo works at a very different speed,
00:44:59
◼
►
but yes, from a game quality perspective, it'd be amazing.
00:45:04
◼
►
I want to talk about alternative app store payment stuff.
00:45:09
◼
►
Oh yeah, we have a little update.
00:45:11
◼
►
Honestly, this was a story
00:45:14
◼
►
that I feel like I could have blinked and missed it.
00:45:19
◼
►
But it is a story that,
00:45:22
◼
►
without all of the hubbub of the last six months,
00:45:25
◼
►
is monumental,
00:45:27
◼
►
but it kind of was just like,
00:45:29
◼
►
I think we're so jaded about this discussion now,
00:45:33
◼
►
that it kind of just went by.
00:45:35
◼
►
So Apple has finally confirmed they will comply
00:45:39
◼
►
with the South Korean law for allowing alternate payment
00:45:43
◼
►
methods in the App Store.
00:45:46
◼
►
Now, they're going to basically do exactly what Google did.
00:45:49
◼
►
Apple just waited.
00:45:50
◼
►
They saw what Google did.
00:45:51
◼
►
They're going to copy it.
00:45:52
◼
►
They're going to allow for developers
00:45:54
◼
►
to submit a specific build of their applications
00:45:57
◼
►
for South Korea that will give users
00:46:00
◼
►
choice of how they would like to pay in app. But Apple will still be expecting to take
00:46:07
◼
►
a commission. They are calling it a reduced service charge.
00:46:13
◼
►
All of this at the moment has basically just come from a set of quotes given to the Korea
00:46:22
◼
►
Herald. That's basically as much as happened. It's like, "Oh, okay. Super interesting. I
00:46:28
◼
►
to see where this goes. Then, a couple of days later, Apple announced that this will
00:46:34
◼
►
also apply to dating apps in the Netherlands due to another legal case there. So we have
00:46:41
◼
►
more details now for this one. I'm not sure why they gave the details now, maybe it's
00:46:47
◼
►
like the date at which it has to be implemented was sooner, but Apple's going to be creating
00:46:52
◼
►
a special entitlement that developers of dating applications will apply for. This is similar
00:46:58
◼
►
to like CarPlay, so if you want to be a CarPlay app, you want your app to work in CarPlay,
00:47:03
◼
►
you have to like apply to Apple and they confirm that you are the right kind of app for a CarPlay
00:47:09
◼
►
app. If you're approved for this special entitlement for dating apps, they will be able to, developers
00:47:17
◼
►
will be able to integrate this functionality into another Netherlands specific app release.
00:47:22
◼
►
So we're going to have something called store kit external purchase entitlement, which I
00:47:28
◼
►
think that makes sense, right?
00:47:29
◼
►
This is the ability for you to have the external linking like the Korea thing.
00:47:33
◼
►
There's also going to be something called store kit external link entitlement.
00:47:39
◼
►
I think it's fair to expect that the link entitlement is what's going to also be used
00:47:43
◼
►
to appease the Japanese Fair Trade Commission ruling, which is the first one of all of these.
00:47:48
◼
►
Undoubtedly.
00:47:50
◼
►
least, when talking about the dating apps in the Netherlands, Apple will still be requiring
00:47:56
◼
►
some kind of commission no matter which you choose. Now, this is intriguing, right? Because
00:48:03
◼
►
I don't remember anything from the Japanese Fair Trading Commission thing where Apple
00:48:08
◼
►
was saying, "Hey, we're still going to make you pay us." That was never spoken about.
00:48:12
◼
►
We all just kind of assumed you'll just be sent out if you're a reader app and you can
00:48:16
◼
►
just go do the thing. But Apple will still want some kind of commission, but also are
00:48:21
◼
►
going to say like, they're not going to help customers with any kind of refunds, etc, etc,
00:48:25
◼
►
etc. What we don't know yet is how much, how it may differ between these two entitlements,
00:48:32
◼
►
if at all. What are they doing?
00:48:35
◼
►
I think we have now seen our, the Apple strategy. I texted you when these things were going
00:48:41
◼
►
on and I said this, I feel like we discussed this scenario exactly and that there's actually
00:48:46
◼
►
nothing surprising here. Apple has, remember they said, "Well, we need time," when the
00:48:51
◼
►
US ruling was being appealed. They're like, "We need time, we need time." Clearly, they
00:48:55
◼
►
are now building these two entitlements for StoreKit that they will allow certain apps
00:49:03
◼
►
to do the external link or allow certain apps to do the external purchase. And you can now
00:49:09
◼
►
see Apple strategy, which is they are going to build very specific rules about when you
00:49:14
◼
►
use this. So they're going to limit this to where they have to make it available. They're
00:49:19
◼
►
going to, and I know we talked about this a few months ago, they are going to make it
00:49:23
◼
►
as painful as possible to implement, which is, I was laughing when I saw that the Netherlands
00:49:30
◼
►
dating app will have to be a separate binary with a separate App Store ID. You're not going
00:49:37
◼
►
to be able to do this per region, you're going to have to say here is the Netherlands version
00:49:45
◼
►
of our app that lets you use this external search.
00:49:48
◼
►
Technically, Match.com could end up with four versions of their app because they will do
00:49:54
◼
►
it in the Netherlands, they will do it in South Korea because why not, and then Japan,
00:50:01
◼
►
Yeah, possibly, possibly. Depends on what their rules are, but it sounds like it's possible.
00:50:05
◼
►
That'll be the way it is.
00:50:06
◼
►
You know, you can see where I'm going for with that.
00:50:09
◼
►
- Yeah, so they're not gonna make it easy for you.
00:50:11
◼
►
And this is where it comes,
00:50:14
◼
►
the dramatic vision of like Epic and people like that
00:50:19
◼
►
about freedom from Apple's tyranny is hitting reality,
00:50:24
◼
►
which is where they're winning cases
00:50:27
◼
►
and where the regulators are putting pressure on Apple.
00:50:31
◼
►
It's all about options for other payment methods
00:50:36
◼
►
or options for links.
00:50:39
◼
►
And so Apple is going to abide, they have a plan.
00:50:43
◼
►
They are gonna abide by the letter of the law,
00:50:45
◼
►
but they're not gonna repent, right?
00:50:48
◼
►
They're going to do as little as possible
00:50:50
◼
►
and make it as difficult as possible
00:50:52
◼
►
because Apple wants control and Apple wants money.
00:50:56
◼
►
And so you can see it here that if you believed
00:51:01
◼
►
that by going to an external credit card provider,
00:51:04
◼
►
you were gonna be free of Apple's tax on you.
00:51:09
◼
►
Apple has made it clear that that's not the case.
00:51:11
◼
►
Google has made this clear to Play Store developers
00:51:14
◼
►
that it's not the case, that as platform owners,
00:51:18
◼
►
they feel they have the right to charge users
00:51:22
◼
►
of their platform for access to their platform.
00:51:25
◼
►
And so the way they're spinning the percentage
00:51:30
◼
►
that they take is now, now, although I could argue
00:51:35
◼
►
that you saw this from the beginning with the App Store
00:51:37
◼
►
because Steve Jobs talked a lot about how like,
00:51:39
◼
►
we build you the APIs and we're running the App Store
00:51:43
◼
►
and we handle the bandwidth and we take care
00:51:45
◼
►
of all that stuff and in exchange,
00:51:47
◼
►
and we're gonna grant you for free apps,
00:51:49
◼
►
we're just gonna give it to you, that's great,
00:51:51
◼
►
but if you pay, we wanna take our percentage.
00:51:53
◼
►
And so now what they're both saying is,
00:51:56
◼
►
look, if you wanna avoid that, that's okay,
00:51:59
◼
►
avoid the credit card charges,
00:52:01
◼
►
but you're not gonna avoid being on our platform
00:52:04
◼
►
and paying us a fee for being present
00:52:06
◼
►
and making money on our platform.
00:52:08
◼
►
That's, you know, if you wanna separate those two,
00:52:10
◼
►
that's fine, but we're still going to charge you.
00:52:13
◼
►
So presumably these entitlements will include a requirement
00:52:17
◼
►
that they announce to Apple in some way
00:52:20
◼
►
what the size of the transaction is.
00:52:22
◼
►
Apple will probably bill them
00:52:24
◼
►
for Apple's percentage of them.
00:52:26
◼
►
And so anybody who thought that they were gonna escape
00:52:31
◼
►
paying Apple money by using an external credit card provider
00:52:34
◼
►
is going to discover that they won't.
00:52:35
◼
►
They're still gonna have to pay Apple.
00:52:36
◼
►
In fact, depending on how it goes
00:52:39
◼
►
and how bold Apple wants to be,
00:52:40
◼
►
it may be the same or worse to use an external provider.
00:52:45
◼
►
My guess is that in order to keep these regulators at bay
00:52:47
◼
►
a little bit, it will be a little bit better.
00:52:50
◼
►
And what the argument Apple will make to developers is,
00:52:53
◼
►
okay, you can do it this way.
00:52:55
◼
►
It will be worse for your users
00:52:56
◼
►
and you're really not gonna make much more money,
00:52:58
◼
►
you decide, and figuring that most people will be like,
00:53:01
◼
►
"It's not worth it for me."
00:53:02
◼
►
And where does this all end up?
00:53:05
◼
►
It ends up with this, which is,
00:53:07
◼
►
unless a government or a regulatory body of some kind
00:53:12
◼
►
is willing to say that the owners of software platforms
00:53:17
◼
►
cannot legally charge for access to the platform
00:53:26
◼
►
in some way, Apple and Google will continue to take their cut.
00:53:31
◼
►
And that, the challenge there is that,
00:53:33
◼
►
and I think that's coming, that conversation is coming,
00:53:36
◼
►
but that's a tougher argument to make, right?
00:53:40
◼
►
'Cause you're basically saying every platform that exists
00:53:44
◼
►
has to be wide open and that the constructors
00:53:47
◼
►
of the platform have to give everything away for free.
00:53:50
◼
►
And the risk there is depending on how that stuff
00:53:53
◼
►
is written and how that rule is organized,
00:53:57
◼
►
you may end up in a situation where what ends up happening
00:54:01
◼
►
is to become an Apple developer,
00:54:02
◼
►
you're gonna have to pay a lot more money, right?
00:54:06
◼
►
Like to have a class of app that is allowed to charge money,
00:54:09
◼
►
you have to pay Apple a large amount of money.
00:54:13
◼
►
And again, the risk there is that you're gonna end up
00:54:15
◼
►
in a situation where you basically say,
00:54:17
◼
►
platform owners can't charge for access
00:54:19
◼
►
to their platforms at all.
00:54:20
◼
►
That's a big step because that's basically saying,
00:54:23
◼
►
your compensation for making a platform for developers
00:54:27
◼
►
is nothing, you can't do it.
00:54:30
◼
►
And that would be a huge change across all platforms.
00:54:34
◼
►
I'm not saying that it might not happen
00:54:36
◼
►
or that it might not be an interesting wrinkle,
00:54:38
◼
►
but what Apple and Google are doing here is saying,
00:54:41
◼
►
basically you're gonna have to go that far
00:54:44
◼
►
if you want our money.
00:54:45
◼
►
- Can you believe like,
00:54:46
◼
►
can you imagine thinking this is the right way
00:54:50
◼
►
to go about this?
00:54:51
◼
►
Like you sat down with all of the options
00:54:55
◼
►
and you come to the decision
00:54:57
◼
►
that this is the way you want to go.
00:55:00
◼
►
I cannot fathom this.
00:55:02
◼
►
- It's the same thing that we've talked about before,
00:55:05
◼
►
which is I can understand the mindset
00:55:07
◼
►
from Apple's perspective
00:55:09
◼
►
because Apple's very much shown we want our money.
00:55:11
◼
►
Like we want our money, it's part of Apple's culture.
00:55:13
◼
►
Apple didn't become the most profitable,
00:55:16
◼
►
valuable company in the world by not taking its money.
00:55:19
◼
►
but also part of it is the Steve Jobs instituted
00:55:22
◼
►
kind of cultural thing, which is everybody owes us
00:55:26
◼
►
for how great we are.
00:55:27
◼
►
And anybody who's touching our platforms owes us.
00:55:30
◼
►
And so we want our money because our great,
00:55:32
◼
►
your great product is actually because of our greatness.
00:55:35
◼
►
And like that is just a thing that has been instituted
00:55:38
◼
►
and the success of the app store reinforced it.
00:55:40
◼
►
And it still is there.
00:55:42
◼
►
So I can understand them thinking that.
00:55:44
◼
►
The part that you and I talked about before
00:55:46
◼
►
that kind of blows me away is what I just said
00:55:49
◼
►
about what they're doing is challenging governments
00:55:54
◼
►
and regulators to make it impossible for platform owners
00:56:00
◼
►
to monetize their platforms in any way, right?
00:56:01
◼
►
Like that's, they're like, okay, we'll do this,
00:56:05
◼
►
but we're still gonna take our cut
00:56:06
◼
►
and we're gonna keep taking our cut
00:56:08
◼
►
until you make it illegal for us to take a cut
00:56:10
◼
►
on our platforms, which is a really,
00:56:12
◼
►
like they're raising the bet there.
00:56:15
◼
►
And I look at it and I think, yeah,
00:56:17
◼
►
but what if they take the bet?
00:56:20
◼
►
It could be catastrophic to your business
00:56:23
◼
►
if you're barred further,
00:56:24
◼
►
where you might get them off your case
00:56:27
◼
►
if you eased up a little bit
00:56:28
◼
►
and you'd still make a lot of money.
00:56:30
◼
►
But the downside is that you're gonna lose everything
00:56:34
◼
►
and the quality of your platform is gonna go down
00:56:36
◼
►
and like all of this downside.
00:56:39
◼
►
And I'm fascinated by what those arguments
00:56:41
◼
►
must be like inside of Apple
00:56:43
◼
►
and whether they have a plan of like,
00:56:44
◼
►
well, if this becomes a problem, we have a solution.
00:56:47
◼
►
But somebody decided to say,
00:56:48
◼
►
rather than kind of backing off of this all the way
00:56:52
◼
►
to a point where we think we can escape
00:56:54
◼
►
and not have to do more and give up a little bit of revenue,
00:56:57
◼
►
but really we escape from this whole situation.
00:57:00
◼
►
Somebody inside Apple was like, nope, we'll take the bet.
00:57:03
◼
►
We'll dare them to chase us,
00:57:07
◼
►
chase that revenue somewhere else.
00:57:09
◼
►
Because that's essentially the move they chose to make,
00:57:11
◼
►
which is we're gonna risk our platform,
00:57:14
◼
►
our app store by doing the minimum possible to comply, not realizing that the forces that
00:57:21
◼
►
are out there are probably not going to be quieted by Apple doing the minimum.
00:57:26
◼
►
I don't want to tip my hand for our next topic too much, but like, I believe that a company
00:57:32
◼
►
can and should have competitive advantages, right? Like it's a part of doing business
00:57:37
◼
►
and doing business well, like you work out what's best for you and you capitalize on
00:57:41
◼
►
that but I just think the app store's gone way too far. I just think you know
00:57:45
◼
►
like it just from a fundamental level right we can we pick apart this stuff as
00:57:51
◼
►
much as we want but just from a fundamental level like I think the thing
00:57:55
◼
►
that kicked all of this off is like Spotify right? Apple compete directly
00:58:01
◼
►
with Spotify yeah and set the terms at which Spotify is allowed to compete
00:58:07
◼
►
backwards. That is not fair. It just isn't fair. There's no fairness to this.
00:58:15
◼
►
I think that this one is a better example than Epic than anyone else.
00:58:19
◼
►
I think Spotify is the best example of this because they make the same product
00:58:25
◼
►
in the same business and Apple can let themselves make more money because they
00:58:32
◼
►
make Spotify give some of their money to them.
00:58:36
◼
►
- Yeah, I mean that's, and that's one of the weaknesses
00:58:38
◼
►
that clearly the lawyers have probably written down,
00:58:39
◼
►
which is well, one place where we might be weak
00:58:42
◼
►
is we may be barred from enforcing these rules
00:58:45
◼
►
in areas where we compete.
00:58:47
◼
►
And then we're gonna have to have a conversation
00:58:48
◼
►
about our video streaming service and our music service
00:58:51
◼
►
and our fitness service and all of those,
00:58:53
◼
►
because all of those services where we have an advantage
00:58:56
◼
►
by being the platform owner and having to dictate terms
00:58:58
◼
►
to everybody who is not us,
00:59:01
◼
►
the risk there is that at the very least,
00:59:03
◼
►
we may be forced to comply for those categories.
00:59:07
◼
►
And I would say, I agree with you.
00:59:09
◼
►
I would say that's probably right, right?
00:59:12
◼
►
Like when Apple, like the reason why,
00:59:14
◼
►
why can't you buy books from Amazon on iOS
00:59:19
◼
►
or comics from Amazon and ComiXology?
00:59:23
◼
►
'Cause iBooks, that's the reason.
00:59:25
◼
►
And it's the most unfair thing possible.
00:59:26
◼
►
It's like Apple can do when that purchases
00:59:28
◼
►
because Apple's the middleman
00:59:30
◼
►
and Apple doesn't take from its cut.
00:59:32
◼
►
Amazon has to give Apple a cut and it's the middleman,
00:59:35
◼
►
so it loses almost all of its cut when it does that.
00:59:37
◼
►
The business models don't intersect.
00:59:39
◼
►
The result is that Apple has a huge user experience advantage
00:59:43
◼
►
with books, formerly iBooks, with books over Kindle.
00:59:48
◼
►
Also, it hasn't worked, which is kind of funny,
00:59:53
◼
►
but I'm sure they make some money at it,
00:59:55
◼
►
but it's also degraded the whole iOS experience
00:59:58
◼
►
for people who do use Amazon's things.
01:00:00
◼
►
And like, it's not fair.
01:00:04
◼
►
Apple is competing in a way that the competition
01:00:08
◼
►
can't do what Apple does.
01:00:10
◼
►
And Apple's argument would be,
01:00:12
◼
►
well, yeah, but it's our platform.
01:00:14
◼
►
Like, okay, that's the risk though.
01:00:15
◼
►
- You're saying about fairness, right?
01:00:16
◼
►
Fairness is a good point.
01:00:18
◼
►
Because fairness in these kinds of things
01:00:21
◼
►
is mostly a feeling until someone makes it law, right?
01:00:24
◼
►
So at the moment, it just feels unfair.
01:00:28
◼
►
And I think the argument that I have to make,
01:00:30
◼
►
like when thinking about like the feeling of unfairness,
01:00:33
◼
►
is like, who is winning here?
01:00:37
◼
►
Who is winning here?
01:00:39
◼
►
Who does Apple think is winning here?
01:00:42
◼
►
Like what is their intention?
01:00:44
◼
►
Like, do they wanna be this company?
01:00:46
◼
►
Like, doesn't it just make everything that they do worse?
01:00:50
◼
►
Like they're a customer experience company.
01:00:54
◼
►
and they make the customer experience worse
01:00:58
◼
►
due to the choices that they continue to make.
01:01:01
◼
►
And I kind of just like, I just don't get it.
01:01:05
◼
►
- Well, I think it comes down to,
01:01:07
◼
►
are you willing to trade some of your perception
01:01:11
◼
►
as being a good player for money?
01:01:15
◼
►
And I think where a lot of the friction happens
01:01:18
◼
►
with a lot of us when we think about these issues
01:01:21
◼
►
is that Apple seems to be willing to trade
01:01:25
◼
►
more of their perception as being a good actor,
01:01:28
◼
►
a good player in the game for money
01:01:32
◼
►
than we think they should.
01:01:35
◼
►
And we are informed, they are informed by their profits.
01:01:40
◼
►
We are also informed by their profits.
01:01:42
◼
►
We look at the amount of profit that Apple makes
01:01:44
◼
►
and say, "You're playing awfully hard hardball here
01:01:50
◼
►
for a company that is so rich.
01:01:53
◼
►
The counter argument is that it's business, baby,
01:01:58
◼
►
maximize profits, play hardball.
01:02:00
◼
►
Where it comes into intersection is people's views
01:02:04
◼
►
of your company, consumers' views of your company,
01:02:07
◼
►
third-party developers' views of your company,
01:02:09
◼
►
and regulators' and lawmakers' perceptions of your company.
01:02:14
◼
►
And that's the part where I think they're tone deaf.
01:02:17
◼
►
That's the part where I think the Apple's attitude tends to be,
01:02:24
◼
►
"I don't care about those developers.
01:02:26
◼
►
They're making money on our platform.
01:02:28
◼
►
Again, off of our greatness, they're making money.
01:02:31
◼
►
And consumers love us.
01:02:33
◼
►
Customer sat, customer sat.
01:02:34
◼
►
They don't care about this stuff."
01:02:36
◼
►
Okay, well, I agree with that to a certain extent.
01:02:40
◼
►
And then you get to the regulators and you're like,
01:02:41
◼
►
"Oh, I don't know.
01:02:44
◼
►
Tech in general is seen as a bad guy,
01:02:46
◼
►
and you are not acting like a good guy,
01:02:50
◼
►
and that there's a lot of danger there.
01:02:52
◼
►
But that's their calculation in the end.
01:02:55
◼
►
And what I think a lot of us find disappointing is,
01:02:59
◼
►
I don't expect Apple to say,
01:03:00
◼
►
"No, no, we're a charity now," right?
01:03:03
◼
►
But I do look at what they do and think,
01:03:05
◼
►
"Wait a second.
01:03:06
◼
►
Are you taking risks with your entire
01:03:14
◼
►
corporate identity for a relatively small amount of the money that you make.
01:03:21
◼
►
That's the part that I don't get, right?
01:03:23
◼
►
Is they are coming off as a bad guy and as like super greedy,
01:03:27
◼
►
and nobody's asking them to become a charity.
01:03:30
◼
►
If this was 60% of their revenue, I wouldn't fight this point so much.
01:03:37
◼
►
Because then it's like, okay, I understand why they want this money.
01:03:41
◼
►
I think maybe they need to loosen it a little bit,
01:03:45
◼
►
but this is what the company's based on.
01:03:47
◼
►
This is not what the company's based on.
01:03:50
◼
►
- I know, and that's what it always comes back to is,
01:03:52
◼
►
I find it a strange thing to add this level of risk
01:03:56
◼
►
and to potentially anger various other parties
01:04:00
◼
►
for something that doesn't really seem core
01:04:03
◼
►
to your business, but Apple clearly thinks
01:04:06
◼
►
much more aggressively about this than we do,
01:04:10
◼
►
and it's a little bit baffling from our perspective,
01:04:13
◼
►
but that's clearly their strategy, right?
01:04:14
◼
►
Their strategy is to do as little as possible
01:04:16
◼
►
and dare those regulators and those government officials
01:04:21
◼
►
to make it basically making money off
01:04:24
◼
►
of software platforms illegal,
01:04:27
◼
►
because I think they figure they're never gonna do it,
01:04:30
◼
►
that that's a step too far,
01:04:32
◼
►
and that they're willing to go in the name of freedom
01:04:34
◼
►
to things like choice about payment systems,
01:04:37
◼
►
but maybe they're not willing to say,
01:04:39
◼
►
this profit-making corporation is not allowed to charge people for this thing because that's
01:04:44
◼
►
a step they may think is a step too far. The risk is that it's not a step too far and that
01:04:51
◼
►
they lose a much bigger chunk of their business and are under just brutal regulation in certain
01:04:57
◼
►
markets and I'm not sure that that's what they want but they've done the risk assessment
01:05:01
◼
►
and they think it's okay.
01:05:02
◼
►
This episode of Upgrade is brought to you by New Relic. If you're a software engineer,
01:05:07
◼
►
You've been here. It's 9pm, you're finally unwinding from work, your phone buzzes with
01:05:12
◼
►
an alert, something's broken and your mind's already racing about what could be wrong.
01:05:17
◼
►
Is it the backend? Is it the frontend? Is it the server? Is it the network? Is it the
01:05:21
◼
►
cloud provider? The list could go on and on. Now the whole team's scrambling from tool
01:05:26
◼
►
to tool, and messaging person after person to find and fix that issue.
01:05:31
◼
►
This does not happen if you get New Relic. New Relic combines 16 different monitoring
01:05:36
◼
►
products that you'd normally buy separately, so engineering teams can see across their
01:05:40
◼
►
entire software stack in one place. More importantly, you can pinpoint issues down to the very line
01:05:47
◼
►
of code that's causing them, so you know exactly why the problem happened and can resolve
01:05:52
◼
►
it quickly. That's why the dev and ops teams at companies like DoorDash, GitHub, Epic Games
01:05:58
◼
►
and more than 14,000 others use New Relic to debug and improve their software. Whether
01:06:05
◼
►
you run a cloud native startup or a fortune 500 company or anything in between, it takes
01:06:11
◼
►
just 5 minutes to set up New Relic in your environment. That next 9pm call is just waiting
01:06:17
◼
►
to happen, get New Relic before it does and you can get access to the whole New Relic
01:06:23
◼
►
platform and 100GB of data free forever, no credit card required. Sign up at newrelic.com/upgrade
01:06:31
◼
►
Tim Higgins at the Wall Street Journal wrote an article about how iMessage is becoming
01:06:49
◼
►
a lock-in for Apple and a sales driver for iPhones, primarily amongst teenagers, because
01:06:56
◼
►
of the "green bubble effect" in iMessage, ultimately suggesting that there is peer pressure
01:07:02
◼
►
to get an iPhone and stay on an iPhone because of iMessage group chats.
01:07:07
◼
►
Oh boy. This is... look, look, this is a dumb story. John Gruber wrote a piece to...
01:07:14
◼
►
Just a great, super good, like a classic John Gruber eviscerating takedown, which is more
01:07:22
◼
►
entertaining to read than the original story.
01:07:24
◼
►
There are a lot of these stories, there's a lot of lazy journalism where you basically
01:07:28
◼
►
take some anecdotes and string them together and try to use it to make a point. This story
01:07:32
◼
►
is really unfortunate because it is, you know, is it true that green bubbles get crap from
01:07:43
◼
►
blue bubbles in group texts?
01:07:45
◼
►
Probably, but not like, consistently, right? Like, it happens, sure.
01:07:51
◼
►
- I would actually argue that they talk about peer pressure
01:07:54
◼
►
like you're a green bubble, get out of here.
01:07:56
◼
►
What I have heard is that it's way worse
01:07:58
◼
►
to be a green bubble in a group text
01:08:00
◼
►
because then every tap back becomes a text message.
01:08:05
◼
►
- There was a viral, did you see this viral tweet
01:08:08
◼
►
around the holidays where it was just like 25 layers down
01:08:13
◼
►
of like such and such person like this, like this, like this
01:08:16
◼
►
because if there is somebody who's using SMS
01:08:20
◼
►
in an iMessage thread,
01:08:23
◼
►
you lose a lot of the iMessage functionality for everyone,
01:08:27
◼
►
even if they're an iMessage user,
01:08:29
◼
►
because it breaks the continuity of the thread.
01:08:32
◼
►
- Yeah, exactly.
01:08:33
◼
►
So it's bad on all sides, right?
01:08:35
◼
►
I get it, I get it.
01:08:36
◼
►
And I'm actually a little surprised
01:08:38
◼
►
that Google hasn't done more in Android
01:08:40
◼
►
to mediate this experience, right?
01:08:43
◼
►
- They have from their side.
01:08:44
◼
►
- Well, the message, you want your SMS app on Android
01:08:49
◼
►
to read those messages and convert them back into metadata.
01:08:53
◼
►
That's what you want. - It does.
01:08:54
◼
►
- You wanna, does it?
01:08:55
◼
►
- Yeah, so they enabled this.
01:08:58
◼
►
So if you use SMS on Android
01:09:01
◼
►
and you're working with people on iPhone,
01:09:03
◼
►
say you did a tap back,
01:09:05
◼
►
it shows up as a little thumbs up emoji
01:09:08
◼
►
for the Android users.
01:09:09
◼
►
It's iPhone users that still get the poor experience there.
01:09:13
◼
►
- Oh yeah, bad, right, because they all boomerang back.
01:09:15
◼
►
Anyway, so is there an issue here?
01:09:18
◼
►
But first off, this story is trying to make points
01:09:25
◼
►
that it can't back up about like teenagers
01:09:29
◼
►
who are using iMessage groups,
01:09:31
◼
►
where we know teenagers are using lots of groups.
01:09:33
◼
►
It's very US centric,
01:09:34
◼
►
'cause this is really only true in the US.
01:09:36
◼
►
If you look at other places
01:09:37
◼
►
where the iPhone is successful,
01:09:39
◼
►
group are linked to all these points.
01:09:40
◼
►
If you look at other places
01:09:41
◼
►
where the iPhone is successful,
01:09:43
◼
►
and people don't use iMessage,
01:09:45
◼
►
people are still using the iPhone,
01:09:47
◼
►
So it's not iMessage.
01:09:48
◼
►
I think at the core of this is basically like
01:09:50
◼
►
this writer had heard some fun anecdotes
01:09:54
◼
►
and decided to formulate a theory that like, aha.
01:09:57
◼
►
It actually reminds me back in the day of like the,
01:10:00
◼
►
when the iPod especially was successful
01:10:02
◼
►
and people were like, people only use Apple products
01:10:05
◼
►
'cause they're in a cult or then people only use
01:10:09
◼
►
Apple products because of the look
01:10:12
◼
►
'cause it's a status symbol.
01:10:14
◼
►
Like that was always the argument.
01:10:15
◼
►
And so Tim Higgins at the Wall Street Journal, I think,
01:10:18
◼
►
heard these anecdotes and said,
01:10:19
◼
►
"Aha, this is the reason why people buy iPhones.
01:10:22
◼
►
Like there has to be a reason.
01:10:23
◼
►
It can't be that they're good.
01:10:24
◼
►
It's that the status of being a blue bubble
01:10:28
◼
►
is the thing that is at the center of this."
01:10:30
◼
►
And it's very silly because it's only in the US
01:10:34
◼
►
and it's not true in other places
01:10:36
◼
►
where the iPhone is successful.
01:10:38
◼
►
So it's a thing that happens,
01:10:40
◼
►
but trying to build this narrative arc on top of this,
01:10:45
◼
►
Like this would be better,
01:10:46
◼
►
and maybe Wall Street Journal doesn't do kinds of stories
01:10:48
◼
►
like this unless it has a business impact of some kind,
01:10:50
◼
►
but like this is a quirky story
01:10:53
◼
►
that's like a sociological story about like,
01:10:56
◼
►
like iPhones are from Mars and Androids are from Venus.
01:11:00
◼
►
It's like, why can't our text messages talk?
01:11:03
◼
►
And you could do a story like that
01:11:04
◼
►
that's about like the social issues
01:11:06
◼
►
and about the technical issues.
01:11:07
◼
►
And you could really kind of dig down
01:11:08
◼
►
and make an interesting story.
01:11:10
◼
►
This doesn't do that because this is trying to build
01:11:12
◼
►
this other narrative about how Apple is causing bullying
01:11:17
◼
►
among teenagers because the iPhone blue bubbles
01:11:21
◼
►
are the reason you have to buy an iPhone,
01:11:23
◼
►
even though like, I know those anecdotes exist, I get it.
01:11:26
◼
►
It's just taking it for more than it's worth.
01:11:29
◼
►
And then the part that actually made me angry
01:11:31
◼
►
is that the SVP of Android--
01:11:34
◼
►
- Hiroshi Lockheimer.
01:11:36
◼
►
- Hiroshi Lockheimer jumped in.
01:11:38
◼
►
- Went too hard, too fast.
01:11:41
◼
►
- Way too hard. - I wanna read this tweet
01:11:43
◼
►
in case people missed it. - Oh my God.
01:11:45
◼
►
- I think he got a little carried away,
01:11:48
◼
►
maybe wished he wouldn't have done it, but like did it.
01:11:50
◼
►
And then the Android account kind of doubled down on it.
01:11:53
◼
►
But I guess if your SVP is saying it,
01:11:55
◼
►
what else are you gonna do?
01:11:56
◼
►
Apple's iMessage lock-in is a documented strategy
01:11:59
◼
►
using peer pressure and bullying as a way to sell products
01:12:02
◼
►
is disingenuous for a company that has humanity and equity
01:12:05
◼
►
as a core part of its marketing.
01:12:07
◼
►
The standards exist today to fix this.
01:12:10
◼
►
Hiroshi, man.
01:12:13
◼
►
- You know you went too hard.
01:12:14
◼
►
'Cause then the next day it comes out
01:12:16
◼
►
with a much better Twitter thread about like,
01:12:19
◼
►
here are the ways in which this can be better.
01:12:22
◼
►
And talking about there's a new standard called RCS.
01:12:25
◼
►
Some people like it, some people don't,
01:12:26
◼
►
but it would in theory help bridge some of this.
01:12:29
◼
►
Or just saying like, hey, Apple,
01:12:31
◼
►
we would like to work with you, right?
01:12:33
◼
►
And like, that's a cool thing to do.
01:12:34
◼
►
'Cause then you're like, we wanna fix this,
01:12:36
◼
►
balls in their court, et cetera.
01:12:38
◼
►
It's a better way to handle it
01:12:39
◼
►
than being like, "Apple's a bully, man!"
01:12:41
◼
►
Like, it's like, "Oh no, too far."
01:12:44
◼
►
- That first tweet not only was way too far
01:12:46
◼
►
and honestly just makes Hiroshi Lockheimer look like a jerk.
01:12:50
◼
►
But it also feels, actually it makes him also kind of feel
01:12:53
◼
►
like a cultist of his own where it's like he's been,
01:12:57
◼
►
was he reading the, you know,
01:12:59
◼
►
we're open manifesto at that point?
01:13:02
◼
►
'Cause it was the typical condescension and arrogance
01:13:05
◼
►
that I feel like Google executives involving Android
01:13:09
◼
►
had five years ago, where it was just dripping
01:13:12
◼
►
with condescension and arrogance and conspiracy theories.
01:13:16
◼
►
And like, the only reason they're successful
01:13:19
◼
►
is because they are bullies and we're good
01:13:22
◼
►
and we aren't bullies, which by the way,
01:13:23
◼
►
if you read anything about Google's advertising strategies
01:13:26
◼
►
last week, Google are super bullies and kind of shady
01:13:29
◼
►
or like super shady, like pretty rich
01:13:32
◼
►
that these are happening kind of simultaneously.
01:13:34
◼
►
Not gonna get into that, but just, you can look it up.
01:13:37
◼
►
Yeah, anyway, so Hiroshi, I think it's funny
01:13:40
◼
►
that he like super backed off of it
01:13:42
◼
►
to what I think is a reasonable argument,
01:13:44
◼
►
which is look, the carriers have this new system
01:13:48
◼
►
and it's not as good as iMessage.
01:13:50
◼
►
It's not for a lot of different reasons,
01:13:52
◼
►
including the reason that it's locked to a phone number,
01:13:55
◼
►
which means that there are some issues involving locking
01:13:58
◼
►
to a phone number, I get it.
01:14:00
◼
►
Google's point is it's better than SMS.
01:14:03
◼
►
Could we come to some agreement because all the users,
01:14:07
◼
►
This goes back to what we were talking about before.
01:14:09
◼
►
It's a user experience issue for everyone,
01:14:12
◼
►
not just for Android users, but also for iPhone users.
01:14:15
◼
►
It's a user experience issue.
01:14:17
◼
►
You could even argue if you're inside Apple
01:14:20
◼
►
that making iMessage work better with Android
01:14:25
◼
►
is actually good for iMessage
01:14:29
◼
►
because otherwise a lot of these mixed groups are,
01:14:33
◼
►
and outside the US they've already done it,
01:14:35
◼
►
are going to retreat to WhatsApp or Line or WeChat
01:14:38
◼
►
or whatever.
01:14:39
◼
►
They're going to leave iMessage
01:14:40
◼
►
because the experience is so bad
01:14:42
◼
►
if they have an Android user in their group.
01:14:44
◼
►
And I would argue that that is a bigger impact
01:14:47
◼
►
than bullying a teenager 'cause they have a green bubble.
01:14:50
◼
►
'Cause I've heard this from friends of mine
01:14:53
◼
►
where it's like, "Oh God, we got into this loop
01:14:55
◼
►
with the Android thing and it's such a problem."
01:14:56
◼
►
It's like, it makes your iMessage bad.
01:14:59
◼
►
It makes messages bad.
01:15:00
◼
►
So I think there's an argument to be made
01:15:03
◼
►
and Hiroshi Lockheimer eventually made it,
01:15:05
◼
►
which is maybe Apple should support something like RCS,
01:15:08
◼
►
even though it's not great,
01:15:10
◼
►
just in order to make the experience with Android users
01:15:16
◼
►
better for everybody.
01:15:19
◼
►
Even though it's not great. - Well, it's like they support
01:15:20
◼
►
So like, you know. - Yeah, exactly.
01:15:22
◼
►
- You've got to support something.
01:15:24
◼
►
- And it's hard not to look at Apple's failure
01:15:26
◼
►
to support RCS as anything but kind of a spite thing,
01:15:29
◼
►
where they're like, no, lowest common denominator
01:15:32
◼
►
for Android users is what you're gonna get.
01:15:34
◼
►
but the UX is so bad that like keep RCS as a green bubble.
01:15:39
◼
►
I don't care, right?
01:15:41
◼
►
Like it's not iMessage.
01:15:42
◼
►
- Don't give it all the features, you know?
01:15:44
◼
►
- Get a new bubble, get a new bubble color.
01:15:46
◼
►
I don't care.
01:15:47
◼
►
But I think that it's a sort of a shame
01:15:50
◼
►
that Apple hasn't gotten to that just because I do think
01:15:52
◼
►
this is a UX experience problem for everybody.
01:15:54
◼
►
But I don't think that this is all like,
01:15:56
◼
►
"Oh, well this explains the iPhone.
01:15:58
◼
►
"It's the green bubble bullying."
01:16:00
◼
►
That explains it, like, come on.
01:16:03
◼
►
- No, it's stupid. - Don't give it up.
01:16:03
◼
►
Because, as you said, right, like, outside of the US, nobody even uses iMessage. Like,
01:16:09
◼
►
I am an annoyance to everyone in my life because I don't want to use WhatsApp, which is what
01:16:15
◼
►
everyone in the UK uses. They use WhatsApp, but, like, at least everyone I interact with,
01:16:20
◼
►
like, WhatsApp is— You're getting that WhatsApp bullying? Are
01:16:22
◼
►
you a victim of WhatsApp bullying, Myke? It's kind of the reverse, where—
01:16:27
◼
►
So you're who Hiroshi Lockheimer is talking about.
01:16:32
◼
►
- Because I don't use it.
01:16:33
◼
►
I'm in some WhatsApp groups, but I don't like to use them.
01:16:36
◼
►
And so I kind of, I have a bunch of family chats and stuff
01:16:40
◼
►
where the only time they ever open iMessage
01:16:43
◼
►
is because they wanna talk in the family group
01:16:45
◼
►
that I'm a part of, right?
01:16:46
◼
►
And as you said, Line, WeChat, Facebook Messenger,
01:16:52
◼
►
they're all popular in certain countries around the world
01:16:56
◼
►
and certain locations.
01:16:57
◼
►
But then, like, four teens in the US,
01:17:01
◼
►
Instagram messaging, Discord, like, these are being you.
01:17:06
◼
►
They're only becoming bigger and more prevalent anyway.
01:17:09
◼
►
So like, look, I'm not saying this doesn't happen, right?
01:17:12
◼
►
We started this conversation like, it does happen,
01:17:14
◼
►
of course it happens.
01:17:15
◼
►
But to suggest that this is the only reason
01:17:17
◼
►
people are buying iPhones doesn't make any sense.
01:17:20
◼
►
- It's bananas.
01:17:21
◼
►
- 'Cause it's like Jungkook pointed out of like,
01:17:23
◼
►
In the reverse, on Android, Android messages,
01:17:27
◼
►
RCS messages are blue and SMSes are green.
01:17:32
◼
►
- So it's the same there too, right?
01:17:34
◼
►
Like it's more than just this.
01:17:37
◼
►
It's one of the things, sure,
01:17:38
◼
►
but it's like a whole set of things.
01:17:40
◼
►
And so to go back to what I was saying earlier,
01:17:43
◼
►
I don't think that Apple should have to support
01:17:46
◼
►
absolutely everything or be forced to put iMessage
01:17:49
◼
►
on Android or whatever, 'cause it is part of their system
01:17:53
◼
►
of like, we've made this cool thing.
01:17:55
◼
►
You get like a bunch of features,
01:17:56
◼
►
like they should maybe adopt some newer standards
01:17:59
◼
►
to make interoperability better.
01:18:01
◼
►
I don't think they have to go the whole hog
01:18:02
◼
►
to make it like perfect for Android.
01:18:06
◼
►
- And of course they see iMesses as tie-in.
01:18:08
◼
►
I don't think that's a bad thing, right?
01:18:10
◼
►
It's just, you know, they could bridge the gap
01:18:12
◼
►
a little bit more.
01:18:13
◼
►
- And, you know, the truth is that Apple is not
01:18:17
◼
►
in competition with coming, certainly not in competition
01:18:20
◼
►
with Google's chat things.
01:18:22
◼
►
'cause Google has proven to be hilariously--
01:18:25
◼
►
- Oztentica wrote an incredible article about this.
01:18:29
◼
►
I will find it for the show notes,
01:18:31
◼
►
where they're like, "Google's one to talk."
01:18:34
◼
►
It's a really good article.
01:18:35
◼
►
- Google is hilariously incompetent at chat,
01:18:38
◼
►
and so that's fine.
01:18:40
◼
►
Apple's competition is WhatsApp and WeChat and all the rest.
01:18:44
◼
►
That is iMessage's competition.
01:18:46
◼
►
And so I would argue that Apple, like WeChat or WhatsApp,
01:18:52
◼
►
controlling their platform so they can innovate,
01:18:55
◼
►
which I would argue Apple's done a bad job of innovating,
01:18:58
◼
►
that they need to do a better job with iMessage.
01:19:00
◼
►
They tried the replies thing, it's not great.
01:19:02
◼
►
Like they're trying, which is good.
01:19:05
◼
►
I think Tapbacks is like the best thing
01:19:07
◼
►
that they've done there in a long time.
01:19:09
◼
►
It frustrates me that they're so limited in Tapbacks.
01:19:13
◼
►
I kind of feel like Tapbacks should let you choose emoji
01:19:17
◼
►
and use them as Tapbacks and have a little broader palette
01:19:20
◼
►
to select from than just the ones that are there.
01:19:23
◼
►
But the ones that are there are great.
01:19:25
◼
►
I love tap backs.
01:19:26
◼
►
They're a lot of fun.
01:19:27
◼
►
So they've done some good innovation.
01:19:29
◼
►
iMessage, like they need to control it
01:19:32
◼
►
because it is their product
01:19:34
◼
►
and they need to be able to do it.
01:19:35
◼
►
And they don't need to open it up
01:19:36
◼
►
and they don't need to bring it to Android
01:19:38
◼
►
because it is their product.
01:19:39
◼
►
If they don't want to, it's going to hurt them
01:19:42
◼
►
in the sense that people on Android
01:19:46
◼
►
are going to not wanna use that SMS
01:19:49
◼
►
to talk to their friends.
01:19:50
◼
►
That's why I say actually opening up to RCS might help
01:19:53
◼
►
iMessage be sticky for people who are using text messages with Android people in the group instead of them abandoning it for another chat system
01:20:02
◼
►
So yeah, this is this is it is silly
01:20:05
◼
►
I think it is a side effect of Google having been such a failure that obviously the people at Google are really angry about the
01:20:11
◼
►
Whole thing and about RCS and the reason they're angry is because Google has never made it work. And so
01:20:18
◼
►
they have this terrible situation on Android right now,
01:20:22
◼
►
or you use a third party app.
01:20:24
◼
►
That's just how it is.
01:20:25
◼
►
And Apple has had some success in some markets
01:20:28
◼
►
with iMessage and they hate that.
01:20:31
◼
►
But like in the end for me as a user,
01:20:33
◼
►
and I would think for Apple as the platform owner,
01:20:37
◼
►
the issue should not be,
01:20:38
◼
►
are we gonna give something to Android users?
01:20:40
◼
►
'Cause don't put iMessage on Android, it's fine.
01:20:42
◼
►
Maybe you should look at what's going on
01:20:45
◼
►
with these green bubble, blue bubble problems
01:20:47
◼
►
and the work that Android is trying to do
01:20:50
◼
►
to cover some of it up and how it affects your users
01:20:53
◼
►
and say, you know what, we could do better here.
01:20:57
◼
►
And maybe implementing RCS support is,
01:21:01
◼
►
as a gateway for talking to Android users
01:21:05
◼
►
is something that would work.
01:21:06
◼
►
Maybe not, maybe there's some technical reasons
01:21:08
◼
►
why it would actually be a worse user experience.
01:21:09
◼
►
That's fine.
01:21:10
◼
►
But that's the solution, right?
01:21:13
◼
►
Is how do we make a better experience here
01:21:15
◼
►
for all our users, not, "Oh, Apple's so mean
01:21:18
◼
►
"and not putting iMessage on Android
01:21:20
◼
►
"and they're facilitating bullying."
01:21:22
◼
►
It's just dumb.
01:21:22
◼
►
- This episode of Upgrade is brought to you by Doppler.
01:21:25
◼
►
Thousands of companies from startups to enterprises
01:21:28
◼
►
use Doppler to keep their secrets and app configuration
01:21:31
◼
►
in sync across devices, environments, and team members
01:21:34
◼
►
so you can say goodbye to those .env files.
01:21:38
◼
►
The scary days of sharing secrets over Slack, email,
01:21:41
◼
►
Git, and zip files are over.
01:21:43
◼
►
After adding a secret, your team and their apps
01:21:45
◼
►
it available to them instantly, plus you can create references to frequently used secrets
01:21:50
◼
►
in Doppler as well, and when they need to change, you only need to update them once.
01:21:54
◼
►
Go live in minutes, not months. As your stack evolves, Doppler remains simple.
01:21:59
◼
►
Go now to Doppler.com to learn more. That's D O P P L E R dot com to learn more.
01:22:05
◼
►
Our thanks to Doppler for their support of this show and Relay FM.
01:22:09
◼
►
Let's finish out today with some #AskUpgradeQuestions.
01:22:14
◼
►
Einuk asks, "Have either of you played around with the new version of Swift Playgrounds?"
01:22:20
◼
►
I downloaded it and I looked at it and I haven't done more than that.
01:22:25
◼
►
This isn't really a thing that we do. I understand the significance of it, right? And I think,
01:22:32
◼
►
you know, I kind of feel like maybe we give some of this stuff a short shrift because it is a cool
01:22:39
◼
►
thing that they've added. We spoke about it at WWDC and then it hasn't come back up again on
01:22:44
◼
►
on this show because what are we gonna do with it?
01:22:45
◼
►
But the idea, in case you've missed,
01:22:47
◼
►
is that Swift Playgrounds 4 is the first time
01:22:50
◼
►
that you can create an app on iOS,
01:22:52
◼
►
submit it to the app store.
01:22:53
◼
►
Like that's the significance of it.
01:22:54
◼
►
- And my understanding is it's a lot faster
01:22:56
◼
►
and it's people who are developers who've played with it
01:22:58
◼
►
are very impressed with it.
01:22:59
◼
►
I don't write things in Swift.
01:23:01
◼
►
My focus is on other languages that I am using
01:23:05
◼
►
for scripting on my Mac primarily
01:23:08
◼
►
and for shortcuts on iOS.
01:23:11
◼
►
So while it's interesting to me on that level,
01:23:13
◼
►
It's not, this feels, it's a little too developer-y
01:23:18
◼
►
beyond that.
01:23:19
◼
►
I did, already did a lot of the Swift introductions.
01:23:22
◼
►
I've been meaning to go back to that.
01:23:23
◼
►
There are little lessons and all of that,
01:23:25
◼
►
because that's kind of fun.
01:23:26
◼
►
- I've done those.
01:23:27
◼
►
- And I was kind of interested to see how they,
01:23:29
◼
►
how they work in the new version.
01:23:31
◼
►
But like beyond that, I would just say it's beyond the scope
01:23:34
◼
►
of us as people to do that.
01:23:37
◼
►
But I've heard good things from developers about it.
01:23:39
◼
►
- And people that are into Swift seem happy too, right?
01:23:42
◼
►
And I've already seen, I'm sure you have too,
01:23:45
◼
►
like the first apps that have been made, they're shipping.
01:23:48
◼
►
Like you can buy them.
01:23:49
◼
►
Like people have shipped apps now
01:23:52
◼
►
that have been purely created.
01:23:55
◼
►
I think one was called like, To-Don't or something.
01:23:59
◼
►
- Is the name of the app, which is like,
01:24:01
◼
►
I'll see if I can try and find a link for that
01:24:03
◼
►
in the show notes, but it's like a list of things not to do,
01:24:06
◼
►
which is a cute little idea.
01:24:07
◼
►
But one of the reasons that it had been circulating
01:24:10
◼
►
in our community was because it was made and published straight from Swift Playgrounds,
01:24:18
◼
►
which I think is really cool. So it is a great thing that this exists, but we don't really
01:24:25
◼
►
have much more to say about that.
01:24:27
◼
►
No, not at this time. Maybe we'll dream of being app developers at some point. My guess,
01:24:33
◼
►
by the way, I'll just throw it out here, the reason that I would learn to use Swift is
01:24:36
◼
►
as if Apple decided to create a light version of Swift
01:24:40
◼
►
that it was going to use for scripting apps on its platforms,
01:24:45
◼
►
because I feel like that's one of the missing pieces
01:24:48
◼
►
now that they've done shortcuts is,
01:24:51
◼
►
is there going to be something
01:24:52
◼
►
that's a replacement for AppleScript?
01:24:54
◼
►
Because you can't do everything with shortcuts.
01:24:56
◼
►
There are things that you really kind of need
01:24:58
◼
►
a scripting language to do, and what would that be?
01:25:03
◼
►
And it probably should be JavaScript, which I don't love,
01:25:06
◼
►
but it probably should be, but, you know,
01:25:08
◼
►
Apple invented Swift.
01:25:09
◼
►
So is there a Swift script essentially
01:25:12
◼
►
waiting in the wings?
01:25:13
◼
►
If something like that happens, then yeah,
01:25:15
◼
►
I will learn that portion of Swift
01:25:18
◼
►
because I'll be interested in doing things with that.
01:25:21
◼
►
But in terms of like fundamentals of programming,
01:25:24
◼
►
I've learned a lot of that stuff
01:25:26
◼
►
and app development is not something
01:25:28
◼
►
I'm really interested in, so here we are.
01:25:30
◼
►
- So that app to dump was written by Cephalopod Studio
01:25:34
◼
►
and they wrote an article called "Lessons from Developing an App on the iPad in Swift
01:25:39
◼
►
Playgrounds from Start to Finish" so I put the link down in the show notes as well so
01:25:42
◼
►
if you want to read from someone who's actually done it, what they thought of it and maybe
01:25:47
◼
►
whether you should do it, I'll put that in the show notes for you.
01:25:50
◼
►
Michael asks "If you have the option to customize your iPad home screen so that the dock is
01:25:55
◼
►
on the left or right side instead of on the bottom, would you do it?"
01:25:58
◼
►
Oh, that's weird.
01:26:01
◼
►
No, the answer is no and I'll tell you why for me. Usually the iPad is in horizontal
01:26:08
◼
►
anyway right? So like, and so I with the iPad dock I want to have the maximum amount of
01:26:18
◼
►
space for the tap targets in a way that is not necessary on a Mac because the screens
01:26:26
◼
►
a bigger, by and large. So that's my thinking on that's why I don't really
01:26:31
◼
►
want that as such.
01:26:35
◼
►
I would also say no. I am a side doc person on the Mac, but on iOS the doc
01:26:48
◼
►
doesn't work like that. The doc is a flip up from the bottom kind of thing.
01:26:52
◼
►
I mean, I guess it wouldn't matter
01:26:54
◼
►
because I don't tend to use the dock in that way.
01:26:58
◼
►
But since the home screen is oriented in the way it is,
01:27:01
◼
►
the bottom is the best place for it anyway.
01:27:03
◼
►
So yeah, it would be different
01:27:05
◼
►
if the dock was always visible or something like that,
01:27:07
◼
►
but that's not the case on the iPad.
01:27:09
◼
►
So it's fine where it is.
01:27:12
◼
►
If it was a different interface, you know,
01:27:15
◼
►
like it is on the Mac, I might make a different choice,
01:27:17
◼
►
but as it is, no.
01:27:20
◼
►
- Otto wants to know,
01:27:23
◼
►
what is your favorite iPhone color of all time?
01:27:27
◼
►
- I'm gonna go, oh, well, I have a blue iPhone 13 mini
01:27:32
◼
►
that I like a lot,
01:27:35
◼
►
but I am going to go with the coral iPhone 10 R.
01:27:39
◼
►
- Interesting.
01:27:40
◼
►
- Which is this orange thing.
01:27:43
◼
►
It's great, I love it.
01:27:45
◼
►
- Before I tell mine, I'm just gonna say them
01:27:49
◼
►
before people say you must have forgotten about this,
01:27:51
◼
►
why would you not pick it?
01:27:53
◼
►
- Actually the black, black, black iPhone 5
01:27:58
◼
►
would be my honorable mention
01:28:00
◼
►
because I loved the look of that one.
01:28:03
◼
►
- That was it.
01:28:03
◼
►
I was gonna say graphite 5S, but then that wasn't it.
01:28:06
◼
►
It was the black 5S, piano black iPhone 7,
01:28:09
◼
►
et cetera, et cetera.
01:28:11
◼
►
We remember them all, but me and Jason,
01:28:14
◼
►
like a little more excitement in our lives.
01:28:16
◼
►
- More color.
01:28:17
◼
►
And mine is the current gold Pro.
01:28:22
◼
►
So the gold that they have had in the iPhone 13 Pro
01:28:28
◼
►
and in the iPhone 12 Pro.
01:28:31
◼
►
- It's good.
01:28:31
◼
►
There've been some good colors out there.
01:28:33
◼
►
I can't believe we didn't do an iPhone color draft.
01:28:35
◼
►
Maybe later.
01:28:36
◼
►
- What you're saying is we just haven't yet
01:28:38
◼
►
done an iPhone color draft.
01:28:40
◼
►
- My iPhone XR review unit was the coral.
01:28:45
◼
►
- That coral one is amazing.
01:28:46
◼
►
- Oh, it's so good.
01:28:48
◼
►
- It's amazing.
01:28:49
◼
►
- So beautiful.
01:28:49
◼
►
And then I really do like my blue iPhone 13 mini.
01:28:52
◼
►
I'm very happy with it.
01:28:53
◼
►
It's a lot of fun.
01:28:56
◼
►
It's not super bright,
01:28:57
◼
►
but every time I see the blue on it
01:28:58
◼
►
and I don't use a case, I smile like,
01:29:00
◼
►
"Oh, blue phone, it's my blue phone."
01:29:03
◼
►
But that coral 10R was really sweet.
01:29:06
◼
►
- So we remember many of the colors.
01:29:09
◼
►
We remember the special finishes.
01:29:11
◼
►
I always liked the white 3GS.
01:29:14
◼
►
That was fun.
01:29:17
◼
►
Remember that white iPhone 4
01:29:19
◼
►
that they didn't ship for seven months?
01:29:21
◼
►
- 'Cause what was it?
01:29:22
◼
►
The adhesive was going yellow or something?
01:29:23
◼
►
- It was too yellow, yeah, yeah.
01:29:25
◼
►
And that was like not up to spec for Steve Jobs.
01:29:27
◼
►
- But they got it out there with the launch of Verizon.
01:29:31
◼
►
- Yeah, that's a classic.
01:29:32
◼
►
Somebody was talking about that.
01:29:33
◼
►
It was like, when was the last time
01:29:34
◼
►
that Apple did an iPhone launch without an event?
01:29:37
◼
►
And I said, "I think it might be the Verizon iPhone 4."
01:29:41
◼
►
- Well, they have Cs though, right?
01:29:44
◼
►
- Or do they slide those into events?
01:29:45
◼
►
Maybe so, I don't know.
01:29:46
◼
►
Anyway, we didn't forget about your favorite iPhone color.
01:29:48
◼
►
We just don't like it as much as ours.
01:29:50
◼
►
- We just picked our own.
01:29:51
◼
►
You know, it's about that thing like the yellow iPhone 4S
01:29:55
◼
►
and the Verizon, like the amount of useless knowledge
01:29:58
◼
►
that I retain about this stuff is frustrating to me
01:30:02
◼
►
when there's important things in my life
01:30:03
◼
►
that I can't remember.
01:30:05
◼
►
But I can remember, well, which one was it?
01:30:08
◼
►
When did they announce it?
01:30:09
◼
►
Like I can remember that stuff,
01:30:10
◼
►
but I can't remember like family birthdays.
01:30:15
◼
►
Hey ho. Thank you so much for listening to this week's episode of Upgrade.
01:30:19
◼
►
If you would like to send in a question of your own, just send out a tweet with
01:30:22
◼
►
the hashtag #askupgrade or use question mark #askupgrade in the Relay FM Members
01:30:26
◼
►
Discord, which you can get access to if you sign up for Upgrade Plus.
01:30:29
◼
►
Go to getupgradeplus.com.
01:30:31
◼
►
You get longer ad-free episodes of Upgrade every single week.
01:30:36
◼
►
Access to many wonderful perks at Relay FM.
01:30:39
◼
►
In my personal opinion, the best is access to our Members Discord, which is
01:30:44
◼
►
awesome community of like-minded folk. Of Upgradians, it's the upgrade, uh, upgrade
01:30:49
◼
►
Discord. Yep, that's, if you listen to Upgrade Plus, you know why he called it that. That's right.
01:30:54
◼
►
So yeah, go to getupgradeplus.com, you can sign up five dollars a month or fifty dollars a year.
01:30:59
◼
►
Our thanks to Doppler, New Relic, and Memberful for their support of this week's episode. If you
01:31:06
◼
►
want to find Jason online, go to sixcolors.com. Jason is @jasenel. J-S-N-E-L-L-L. I am @dimeike.
01:31:13
◼
►
I-M-Y-K-E. And we'll be back next time. Until then, say goodbye, Jason and Snell.
01:31:18
◼
►
- Happy bank holiday to you and all the other banks. Are you a bank now? I guess you are.
01:31:25
◼
►
- I don't know. - Banker Myke.